Google Logo And Iconic “G” Gets A Refresh

After using the same logo for the past 2 years, which has basically been a slight variation of the same typeface used since 1999, Google is updating their logo with a new typeface.

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

The company is also dropping the blue “g” icon in favour of a multi-coloured “G” icon to match the new logo.

This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.

According to Google, the new logo and icon will be rolling across all Google products soon. Google+ has already updated their profile logo and posted their new look.

Check out this quick video on the evolution of Google’s logo over the years.

https://www.youtube.com/watch?v=olFEpeMwgHk

What do you think of the new Google logo and icon? Let us know in the comments below, or on Google+, Twitter, or Facebook.

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