How to create a successful branding

I wanted to understand how to create a successful branding strategy for my animation, its poster and website and therefore, have decided to do some additional research on this topic.

/Branding – The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers./ (http://www.businessdictionary.com/definition/branding.html)