INSPIRATION:Every summer, 7up’s crisp, refreshing flavor brings smiles to people across the globe. To celebrate, 7up releases limited edition themed cans to enhance the experience for its fans.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:The 2016 Sip Up Summer Series featured a whimsical play on the uniquely refreshing lemon lime flavor of 7up, using easily translated phrases and graphics that capture the fun and fancy of an active summer. Modern and bold, the concepts in each can brought to life the unique spirit and expressive attitude of 7up consumers globally. The result is a system that can be easily understood by summer revelers across the globe.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

Did you like 7up Sip Up Summer Series Limited Edition Aluminum Cans? Help us create a global awareness for good packaging design worldwide. Show your support for Pepsico Design & Innovation, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.