The Kids Are Alright – Producers Are Making In-roads Bringing Younger Crowds To Broadway

The Kids Are Alright - Producers are making
in-roads bringing younger crowds to Broadway
Author: Gil Kaufman
Date: February 01,2007
More than ever, this season’s clarion call for Broadway
producers at performing arts centers is “go young.”
While the reliable 30- to 50-year-old female audience continues to
come out for “Mamma Mia!,” shows like
“Wicked,” “Avenue Q” and
“Spamalot” are aiming at a younger crowd, hoping to
rope in...