Brave New Recycling Economy: Movement Turns Trash to Treasure

After Hurricane Katrina, Hollywood actor Brad Pitt teamed up with the co-founder of the Cradle to Cradle movement to build 90 houses designed in accordance with C2C criteria in New Orleans. (Spiegel Online; Photo: DPA)

Every piece of garbage can be turned into raw material that can be used in future products. With his influential Cradle to Cradle movement, Germany's Michael Braungart espouses a form of eco-hedonism that puts smart production before conservation.
— spiegel.de