Organizers said that in Mastroianni and Fellini, "we celebrate a cinema that is free and open to the world, acknowledging once again the artistic importance of Italian and European cinema through one of its most stellar figures."

Said Chigioni: "The way he looks at us above his black glasses draws us right in to a promise of global cinematographic happiness -- the happiness of experiencing the Festival de Cannes together."

In his films, actor Mastroianni encapsulated everything that was most innovative, nonconformist and poetic about cinema.

Chiara Mastroianni, the actor’s daughter, said the poster made her "very proud and touched that Cannes has chosen to pay tribute to my father with this poster."