Systematic research among customers and prospects unearths opportunities and how to secure them, identifies challenges and how to address them. Understanding the needs and concerns of key constituencies allows organizations to connect more effectively with those who matter most to them.

Listening, exploring, probing what’s underneath what consumers or business decision-makers think, feel and do—clear interpretation and actionable insight—it’s the essence of the craft and signature characteristic of our qualitative practice.

Creative design, rigorous execution, thoughtful analysis, concise and compelling reporting—a roadmap
for business decision-making—it’s the heart of the art and the hallmark of our quantitative practice.Read More

"Scientific development depends in part on a process of non-incremental or revolutionary change. Some revolutions are large, like those associated with the names of Copernicus, Newton, or Darwin, but most are much smaller, like the discovery of oxygen or the planet Uranus. The usual prelude to changes of this sort is, I believed, the awareness of anomaly, of an occurrence or set of occurrences that does not fit existing ways of ordering phenomena." - Thomas Kuhn

"Instinct is a marvelous thing. It can neither be explained nor ignored." - Agatha Christie

"I don't thinks it's proving anything Doc, as a matter of fact I don't even know what it means. It's just one of those things that gets in my head and keeps rolling around in there like a marble." - Lieutenant Columbo

The Taylor Group

With headquarters in Portsmouth, NH and an active presence in New York City, all of our work is distinguished by our dedication to design creativity, methodological rigor, client service, and most importantly, the application of results to effective business action. We strive to be the research firm our clients use for their most important projects.

Contact Us

+1 (603) 422-7600

The Taylor Group

383 Central Ave

Dover, NH 03820

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