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Web design affects how customers perceive your brand. A poorly designed website can cause visitors to view your company as less credible. It can even reduce the likelihood they visit your site a second time. Therefore, it is essential to invest in a quality web design. Expert... keep reading about The Importance of Web Design on E-Commerce Metrics

Whether a website is an e-commerce site or a business site designed for customer acquisition, there are goal expectations. Companies may have goals around sales objectives, customer conversion, lead generation, dissemination of information, or any number of metric or user behavior goals. For any website to meet its objectives,... keep reading about 7 Tips for a Goal Achieving Interface

Web design has a huge impact on UX from a usability, comprehension, and aesthetic appeal perspective. Design impacts user behaviors and completion of desired actions on the site, user trust, SEO, and vital website metrics such as user retention and conversion.

Much like newspaper publications and magazines, mastheads in a digital world serve as an attention-grabbing introduction to a web page. Imagine picking up a newspaper with no headlines; what would be the draw to read it? Digital mastheads serve as headlines, navigational guides, and an introduction to your brand.