major brands

gigaom.com

For the last year, Mozilla has been looking to build a mobile operating system as part of its “Boot to Gecko” project. Today at Mobile World Congress in Barcelona the first fruits of that effort appeared, with the news of a partnership with Spanish operator Telefónica to build out a...

www.guardian.co.uk

Homefront, Saints Row and Company of Heroes may all have new homes as THQ closes and auctions major franchisesIt is the corporate version of a yard sale. THQ, the veteran publisher of games like Saints Row and Homefront, as well as a range of WWE wrestling titles, has been struggling...

thenextweb.com

This post is sponsored by Volvo. - For Web and print designers, packaging design is one of the most intriguing areas of design, because it involves creating something we can actually hold. From the impressive unboxing experience inherent to brands like Leica and Apple, to the refined works of...

www.businessinsider.com

At first, you'll be mystified by the 20 most-liked Facebook photos posted by advertisers during 2012. The giants of Facebook advertising -- Walmart, Amazon, Target, Samsung, etc. -- are completely absent. In their place are some tiny businesses and niche companies you've never heard of. Sure, a couple of major...

weblogs.hitwise.com

Location-based services have been a popular topic this week, as Twitter enabled geo-location features and Facebook announced the launch of a new location-based feature in April. Another location-based social network, Foursquare, marked their one year anniversary of their launch yesterday. While the primary use of the service is to ‘check-in’...

thenextweb.com

Helpshift launched last month in the hopes of helping bring customer service to the mobile space. Today, the company is announcing that it raised $3.2 million in seed funding from True Ventures and Nexus Venture Partners to support its efforts. According to the startup, an ideal customer service solution isn’t available...

paidcontent.org

“Fraud is the elephant in the digital room” according to a report on digital ad campaigns published today by metrics company comScore (NSDQ: SCOR). The report also claims that companies are paying to have their display ads appear on “objectionable content” sites dedicated to pornography, piracy or malware. The...

www.businessinsider.com

These days, it's tough to be a CMO. You have to make sure your team of community managers produces tons of (appropriate) daily content and spread it across a slew of social media sites. You're humanizing the voice of the brand every day; it's time consuming and difficult to consistently...

thenextweb.com

Apple is pursuing a plan to introduce a streaming TV service by Christmas this year, in spite of the “tough time” it is having bringing media and content producers on board, according to a New York Post article. The report claims that Apple’s insistence in controlling “all aspects” of the...

thenextweb.com

Tumblr’s analytics service, a partnership between the social blogging giant and Union Metrics, has just launched for businesses with three pricing tiers starting at 499/month, and support for personal blogs “coming soon.” The service, which Tumblr itself simply dubs ‘Tumblr analytics,’ but is instead called ‘Union Metrics for Tumblr‘ by Union Metrics, has been in beta...

tech.fortune.cnn.com

Here’s how major brands from Coke to Volkswagen have changed their game plan for getting the most from the big game. By Alex Konrad, reporter FORTUNE — The Super Bowl remains brand marketing’s holy grail. And that isn’t likely to change until the 100 million or so people who tune...

venturebeat.com

We all have knowledge to share, so why not create a guide with your smartphone? That’s the philosophy behind Snapguide, a do-it-yourself guide creator app for the iPhone. An SEC filing today unveiled Heavy Bits, the company that created the app, has raised a new $5 million investment. Heavy Bits chief executive Daniel Raffel...

www.businessinsider.com

Hey Apple head honchos, we don't care about smart watches, so don't even bother trying. Watches have been around for over 500 years, surviving wars and tech revolutions. We may have advanced past the technology of the classic mechanical wrist watch, but we're far from trading our OMEGAs for Apples....

Comments on 'DEAR APPLE: We Don't Want A Smart Watch Because The Classic Wrist Watch Will Never Die':

www.wired.com

Photo: Garry McLeod Last spring Sam Fiorella was recruited for a VP position at a large Toronto marketing agency. With 15 years of experience consulting for major brands like AOL, Ford, and Kraft, Fiorella felt confident in his qualifications. But midway through the interview, he was caught off guard when...

venturebeat.com

In perhaps the clearest sign yet that enterprise social media management tool HootSuite has major global ambitions, the company announced this morning that it is adding support for managing China’s most popular microblogging platform, Tencent Weibo, and Russia’s most popular social media network, VK.com. Tencent Weibo has over 540 million...

allthingsd.com

Glass maker Corning said Wednesday that its Gorilla Glass line has now served to cover more than 1 billion devices. Gorilla Glass is in use by 33 major brands and generated $363 million in revenue for corning in its just-reported quarter, up 21 percent so far this year. The company...

venturebeat.com

Facebook has been taking a lot of heat lately. There was the highly anticipated, then botched, IPO. Its first earnings report, while solid, failed to impress investors. Plus many are wondering in unison: How will it/can it monetize its mobile offering? The negativity started early this year when several big...

www.bgr.com

Much of the buzz around the speculative Amazon phone positions it as a rival to iPhone… which makes no sense. The Kindle Fire did not slow down the iPad 2 one iota, but its aggressive pricing damaged the sales prospects of struggling Android tablets. Amazon specced and priced the...

Comments on 'The Amazon phone: Likely an HTC killer, not an iPhone killer':

www.insidefacebook.com

Facebook wants to simplify advertising and place the focus on the objective, not the method. The company announced Thursday that it is turning its advertising model around and going from 27 types of ad units to less than half of that, making the goal of the ad the first thing...

paidcontent.org

In case you missed it, Super Bowl XLVI is forecast to be a watershed year for the second-screen concept, the quest to extend the television-viewing experience beyond the TV and into a socially networked universe of mobile devices. On Sunday, marketers of social TV apps – which typically blend...

techcrunch.com

Twitter’s Vine app received a small, but notable, update today which allows the videos you create to be embedded across the web. The embedded posts are available in two styles (simple and postcard), and can be created directly within the mobile app itself or from a post’s page on Vine.co....

marketingland.com

According to a recent comScore study of a dozen major brands, including Allstate, Ford and Kellogg’s, 31 percent of online ads go unseen by consumers. Recently, I moderated a panel of experts in the field, and they all said they’d seen typical rates of unseen ads coming in at over...

thenextweb.com

In response to rising interest from large brands, Tumblr has created the “A-List Partnership Program;” a group of ad agencies, media agencies, creative agencies, tech providers and theme developers, which Tumblr says will “enable brands to have the best Tumblr experience possible.” More than anything, this announcement reflects how important Tumblr believes it...

www.fastcompany.com

While Apple TV remains a hobby, Roku streams ahead with updated hardware and a user interface primed for discovery. Apple TV might own the rumor-mill in the world of smart TVs, and other major brands are starting to introduce Internet TVs. But Roku, the first to offer a way...

thenextweb.com

Next week (actually, this weekend), the madness that is Mobile World Congress kicks off in Barcelona once again. The horrible huge event brings together many of the leading mobile players to the same city for multiple days, from the world’s largest mobile phone and tablet manufacturers to telecom operators, trade...

thenextweb.com

Everyone gather around and give a clap for Brandon Hubbard, the guy who hacked up an NPR app for Windows Phone. Price? Zilch. The bad boy is free. Windows Phone commands but a sliver of mobile smartphone marketshare, and thus killer apps are often in short supply; many major brands...

thenextweb.com

London-based accelerator Springboard kicks off its mobile-themed program today, with ten mobile-focused teams descending on Google Campus for three months of intense coaching and hard work to get their products ready to face investors in December. You may remember our Tears, Tantrums & Tech video series that followed three of...

www.insidefacebook.com

Some advertisers are seeing a prominent new “contact us” button in Facebook’s self-serve ad dashboard. According to the site, the global marketing solutions team will strive to respond to all questions within four hours. The button, which appears above campaign information, leads to a short form and includes a note about...

gigaom.com

Do you like to receive free pens and soy sauce in the mail? Well, you might be in luck — provided you’re willing to take to Facebook, Twitter, Pinterest and other social media sites to describe your experience. In a recent twist on content and social media marketing, companies like...

Comments on 'Product testers go on social media "missions" - a new frontier in content marketing':

thenextweb.com

To me, Twitter would seem like a customer service rep’s dream — a platform that allows you to have two-way interaction with your customers in realtime. But in reality, Twitter has presented a massive problem for the nation’s biggest brands. They can’t move fast enough to keep up with their...