Noticia

Sony announced on Octobre 7th through its blog especially dedicated to its Xperia phones (Xperia Blog) that, from now on, the future Sony Xperia Z3 devices will come with Dropbox preinstalled.

Obviously, the first phone with the cloud storage service will be the next Sony Xperia Z3, but then, but there will be more to come… since Sony has only a 3.1% share of the overall smartphone market (as of the second quarter, according to IDC), but this deal gives Dropbox a stronger position in order convince other major global Android smartphone manufacturers, including Samsung and HTC too preinstall the app as well.

As buzzfeed suggests, “For Dropbox, the challenge is critical. The company has yet to become a dominating part of the mobile app ecosystem, and both Google and Apple are working to lock users into their own online storage and synchronization services”

With Dropbox coming baked into millions of new phones and tablets, the company also has a chance at converting all those new owners into Dropbox subscriber, but they still have to prove that their service is valuable enough to get customers to pay the company every month.

Also, the company is facing the fact that 70% of its users are located outside of the U.S., but they just expand their team to work with the Australian and Japanese markets.