Pros

It”s simple to use. Just pick a template and upload images and copy/paste text. It has a good selection of music available within the product but audio can also be uploaded to incorporate into the final production.

It’s mobile. There is an iPhone and iPad app.

Cons

Syncing can be a challenge. It can be a little tricky to get the video and audio to appear in tight synchronization. An Animoto user has described how they have accomplished syncing narration to their video here.

It has limited flexibility. Beyond using templates, you cannot customize the look of your production. In addition, text per ‘slide’ or ‘image’ is 22 characters. You can get around this by simply making more slides but blocks of text are limited to 22 characters