Sunday, May 29, 2011

If you had any more skepticism as to how far Ferrari has expanded its merchandising arm, look no further than this special edition Ferrari helmet courtesy of Newmax.
Truth be told, the helmet isn’t actually for racing purposes, but more so for safety while riding two-wheeled vehicles. Yep, you read that right. Ferrari is getting involved in the dirty and grimy world of scooters, bicycles, and motorcycles by introducing a special edition Ferrari Style helmet designed by no less than fashion icon Newmax.

Ironically speaking, this particular helmet was designed as a tribute to Ferrari’s historic Maranello tradition. Among the elements that make up this helmet include satin-finish aluminum and metalized thermoplastic details. The helmet has been dressed in a genuine leather trim with an embossed Ferrari logo providing the perfect finishing touch. Its outer shell is made from advanced thermoplastic polymer with a high gloss scratch-resistant finish while the visor is manufactured using injection molded scratch-resistant polycarbonate and offers excellent visibility in all conditions. Likewise, the helmet also comes lined with an anti-allergic and antistatic two-tone Dupont technical fabric just in case you might need it.

PRICE ;
The whole point of this Ferrari Style Helmet by Newmax is to give consumers the feeling of Italian stallion leather on their body without actually having to buy an actual car. Together with Italian coachbuilder Pininfarina, the Italian automaker has produced countless of merchandising items, some more fit to their stature than others.
When it comes to safety, though, Ferrari doesn’t take a backseat to anybody, even if it means charging a price tag of €299, or about $420, for a motorcycle helmet.