Pitball’s single Pause off his upcoming album Planet Pit has been featured in a Zumba Fitness routine and music video. It’s the first use of Zumba Fitness’ new music promotion platform designed to rake in the bucks by creating a fitness routine featuring popular new music to use in the studios:

“As part of the promotion, Zumba program creator Beto has choreographed a special dance-fitness routine set to Pitbull’s track, ‘Pause.’ The music video of this new Zumba routine is exclusively available at youtube.com/zumba. The video is part of a special “Pitbull Pause Video Contest” that will launch later this summer via Facebook, encouraging the world to “Pause” during the busiest time in their day for a chance to win a $5,000 prize. Additionally, the international superstar will be performing at the annual Zumba Instructor conference in Orlando, Fla., on Friday, July 8th.”