Continuing Thor’s conquest of all media, Marvel is releasing a new animated Thor & Loki: Blood Brothers series, based on the Robert Rodi and Esad Ribic mini, that explains why they don’t get along. The series will be available for download on iTunes, XBox and PlayStation starting 3/28 for $2.99 in HiDef and $1.99 in standard. The trailer debuted on Wired and producer Ruwan Jayatilleke talked about the story:

“Loki has decided that he’s had enough, upturns the system and takes his persecutors to task,” he added. “But he’s not just out to rule the world or vanquish his enemies. What one discovers at the end of this story is that it’s as much about Loki being misunderstood as it is simply about his being Thor’s brother, how that has shaped much if not all of his life, for good or bad.”

The series doesn’t tie in directly with the Thor movie.

PR below:

Marvel Knights Animation is proud to announce Thor & Loki: Blood Brothers, an all-new four-episode series debuting on iTunes, Xbox LIVE, and PlayStation®Network on Monday, March 28th. Further episodes debut weekly on Wednesdays beginning April 6th, with each high-definition episode priced at $2.99 (standard definition is also available at $1.99/episode).

Inspired by the acclaimed graphic novel from Robert Rodi and Esad Ribic, Thor & Loki: Blood Brothers takes a powerful look inside the minds of Thor & Loki, brothers in the mythical land of Asgard and seemingly forever enemies. But just why does Loki hate his brother Thor? And could it be that this master of mischief isn’t really the villain he’s been branded? Loki’s insatiable lust for power and his feud with Thor take on new meaning in this resonant epic.

“It’s been an incredible experience developing and producing Thor & Loki: Blood Brothers,” says Ruwan Jayatilleke, producer of Thor & Loki. “The source material by Robert and Esad is absolutely brilliant and works on so many different levels as a story for multiple mediums. To be honest it’s been an honor–and a blast — to work with the talented creatives of Magnetic Dreams, Edge Studio, Underground Music, and NYAV! What we’ve put together as a team will further define and push the boundaries of what Marvel Knights Animation can be as well as entertain comic book enthusiasts and mainstream fans with a very compelling piece of content.”

He’s the Super Hero everyone’s talking about and before Marvel Studios’ Thor feature film debuts, experience one of Thor’s most popular stories in comic history through cutting edge animation. It’s Thor & Loki: Blood Brothers—and you’ll never see the world of Thor the same way ever again!

Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.