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Month: January 2017

SEO has become extremely important these days for businesses. Everyone uses search engines for finding businesses. A business that is not present on the first page of search results is unlikely to be found by potential customers as most people use search engines to find local businesses. Therefore, it is important for businesses to invest in search engine optimization services in order to get their site rank high in the search engine result pages.

As far as hiring the services of a reliable London search engine optimisation agency is concerned, there are a number of things you need to consider while choosing the right London SEO experts. There is no central authority or university in SEO field that grant certification to SEO experts. Anyone can start a website and label it as an SEO agency. This is the reason you need to be extremely careful while choosing to partner with an SEO agency as there are a lot of unscrupulous businesses that try to take advantage of unsuspecting business owners by promising guaranteed rankings that do not exist.

Here is a list of some of the important things you should consider when hiring the services of London SEO experts.

One of the most important things you need to consider is the results they have achieved for other clients. It is also important that you ask the agency to show you the long-term results they have achieved for other clients. Keep in mind that there are certain techniques that may help them achieve short-term results for their clients but those results do not stick. In other words, use of certain techniques may achieve rankings for a short period of time but ultimately, search engines remove such websites from index.

If you partner with an SEO agency that uses such techniques such as surgerank.co.uk, you may enjoy rankings for a few weeks but ultimately, your website will suffer huge drop in rankings and in some cases, it may be completely removed from the Google search index. Therefore, you should be extremely careful and ask them to show you the long-term results they have achieved for other clients in order to sign up. You should check the results they have achieved for multiple clients for at least the past 12 months. If they do not have any long-term clients, it also means their work is not up to the mark.

One of the biggest problems with many SEO agencies is that they do not share the techniques used by them for achieving rankings. In other words, they do not provide any report. You should never work with an agency that does not share the work they are doing on the website. They should ask you before they make any major changes to your website. Also, they should provide regular updates regarding the work they have done on the website and the results.

Overall, these are some of the factors you need to consider while choosing an SEO agency. As mentioned above, partnering up with the agency has the potential to transform your business by bringing you lots of new clients but choosing the wrong SEO agency can have serious consequences for business website. So, keep the above mentioned tips in mind while choosing an SEO expert.