Hospital System Promotes Early Detection and Diagnosis of Lung Cancer

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More women die from lung cancer than breast, ovarian and cervical cancers combined, and lung cancer claims more lives of men than any other cancer. Ellis Medicine hopes to change the conversation surrounding lung cancer with a new community wellness campaign developed by healthcare marketing agency Smith & Jones.

This multi-media campaign, which launched last month, discusses the benefits of early detection of lung cancer. The goal of this campaign is to encourage members of its community to get screened because if lung cancer is detected in Stage I, patients have an 88% survival rate of 10 years.

The messaging is executed through search, display, Facebook, print magazine, newspaper, radio, and shopping cart advertisements that drive to Ellis Medicine’s website to learn more about the Lung Cancer Screening Program. The hospital reinforces the message through posters and digital displays on the medical campus.

Since 87% of lung cancer deaths are caused by smoking, the campaign speaks to men and women between the ages of 55 and 74 who currently smoke or have quit within the past 15 years, and who have a smoking history equivalent to one pack a day for 30 years. The campaign also seeks to reach people who have loved ones who fit these criteria.

If anything is detected in the screening, the program also provides referrals to radiologists, oncologists and surgeons to continue the patient’s care for better outcomes.

About Ellis Medicine
Ellis Medicine is a 438-bed community and teaching healthcare system serving New York’s Capital Region. With more than 3,300 employees, more than 600 affiliated physicians, four campuses (Ellis Hospital, Ellis Health Center, Bellevue Woman’s Center and Medical Center of Clifton Park), seven additional service locations, a nursing school and two residency programs, Elis Medicine provides a lifetime of care for patients. Learn more at http://www.ellismedicine.org.

About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.