According to ChangeWave, the Kindle is going to have a hard time surviving the incoming iPad wave. In a 3171-people survey on Amazon.com users looking to buy an ebook reader, 40% said they were planning to buy the iPad.

Comparatively, 28% wanted to get the Amazon Kindle, despite having a longer life, more titles in the store, and allegedly offering a better book reading experience than the iPad thanks to its electronic ink technology. The 28% to 40% comparison is higher than we thought, actually, with Kindle still doing fairly well in comparison to Apple's do-everything device.

The reason the iPad scored higher? Most probably, ereader shoppers are more excited about the color screen, Apple's design, and the multiple functions that the iPad can offer, compared to the single-function nature of Amazon's black-and-white, no multitouch, no fancy-schmancy design electronic reader. It'll be interesting to see what Kindle 3 brings, since Amazon is working on a full color, multitouch version. [ChangeWave]