Before now users could only access single Instagram photos via desktop rather than being able to view entire profiles as they can on the iPhone and Android app. The update means brands can now include an Instagram URL in their marketing communications to point consumers towards their pages.

The new profiles look similar to Facebook pages, featuring a large header with an animated selection of the most recent images taken by the user, follower information on the right hand side and a profile picture on the left hand side of the page.

Nike is among the first major brands to add a new web profile on the app, which currently features high-resolution images of its trainers, NFL sports gear and Fuelband.

Kevin Systrom, Instagram CEO, told the All Things D blog that the company will continue to build products that suit brands and its other users.

He added: “We believe this is a big step in allowing brands to have an Instagram home on the web where they can share recent shots with just about anyone.”

Facebook completed its $715m (£447m) acquisition of Instagram in September as it looked to bolster its app and images propositions.

Both companies maintain that they will continue to operate separately of each other despite the takeover. Facebook says it will help Instagram grow by offering the services of its engineering team and infrastructure, while it will benefit from Instagram’s expertise to improve its mobile experience.

Grocery purchases are now the third most popular category bought online after travel and books with three quarters of UK consumers now using the internet for buying and researching household groceries, according to a new study.

Digital Radio UK, the organisation charged with overseeing the digital radio switchover, is to ramp up its marketing activity in the run up to Christmas to encourage the public to “spread the love” for digital radio.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Already a member?

Sign in

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Type anything and hit “enter”

Sign in

Not registered yet?

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.