Many organizations market goods and services – they have a strategy around how they place their product or service and even give it a brand identity. What if we were to take this same approach and apply it to our safety programs?

At the heart of safety branding is the concept that employees are not the problem in safety, but the customers of the safety programs. This mindset leads to strategic thinking of how to sell and market the safety program to the worker/clients and how to ensure it meets their needs. Giving your safety program a brand identity can greatly facilitate employee engagement. Terry Mathis, CEO at ProAct Safety, Inc., will be discussing how organizations have successfully branded their safety programs in session 742. Like branding a product or service, branding safety can have a number of advantages.