Ratings: Winter Olympics Dip to New PyeongChang Audience Low

NBC’s coverage of the Winter Olympics on Thursday night drew 16 million total viewers and a 3.9 demo rating, ticking down from Wednesday’s PyeongChang lows while off 30 and 34 percent from the same night in Sochi 2014.

Coverage reportedly peaked from 10:45-11pm ET, which featured men’s short program figure skating.