Every professional website design project starts with a discovery and strategy phase where interview the client on their goals for the project. The outcome of this phase is a documented timeline, detailed project plan, and a web strategy.

UX Planning & Information Architecture

The project moves into the UX (User Experience) and IA (Information Architecture) phase, where the website layout, features, functionalities, user path flows, and specification document are wireframed and documented. This is the blueprint phase of the project.

Creative Design Mockups

In this phase, I roll up mysleeves and start applying color and designs to the wireframes from the UX planning phase.

Responsive Web Design & Back-end Development

All websites are made to be responsive so they will work across various screens, from mobile to tablet to desktop. All frontend coding is done in HTML5, according to best practices, and a CMS (content management system) is customized to give clients the ability to update their responsive sites in real-time.

Quality Assurance & Testing

After exhaustive testing in the QA phase, I take the new site live and another test is performed to ensure the new customized website is performing as it was designed. During this early launch period, I will send you analytics updates that monitors user behaviours on the website and analyses how to improve performance in order to improve conversion rates, time on site, and repeat visits.

Website Launch, Analysis & Optimization

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