Ericsson Racing Team

Branding / Print / Product Design

Ericsson Racing Team

TABS worked with the Volvo Ocean Race sailing team ‘Ericsson Racing Team’ and created their graphic profile. The designs of logotype, packaging, merchandise, advertising, uniforms and sails. Team Ericsson’s Volvo Ocean 70 yacht was designed by TABS. We created a complete design program for the team and the boats, and delivered pattern sketches for the lacquering and paintwork, as well as overseeing the lacquering-process on site in Kista, Sweden; where Ericsson had built a shipyard in their headquarters.