Esquire 75th Anniversary Uses E-Ink

Esquire's e-inked 75th Anniversary cover is ground-breaking. It's the first publication to actually use e-ink. Announced in July, Esquire has finally hit the newsstands. It's pretty much just a flashy thing on the cover announcing that Esquire realizes the 21st Century has started. The Esquire cover has a battery to power the cover which will give it a 90 day shelf life before it dies. At least one critic was not impressed: