Notting Hill Housing launches private rent brand

Notting Hill Housing (NHH), has introduced a new dedicated brand for its private rent division.

Folio London marks the next step for NHH's private rent business, which was launched in 2007, and introduces a new online property management service.

The service allows new customers to arrange viewings, agree lettings, make rental payments and report repairs via its website. Folio London does not charge extra admin fees – which can often cost renters as much as £300 – and will also offer assured shorthold tenancies of up to three years.

Andy Belton, Chief Operating Officer of NHH, said: “It’s important that we distinguish our offer in London’s very competitive private rented sector. Our approach is straightforward – there’s no hard-sell from our dedicated team as we don’t work on commission. Early next year we will add web services for existing residents to report repairs and make payments.”

He continues: “We set up our private rent business seven years ago and today we have a portfolio of 800 homes. Depending on market conditions, we will add up to 1,000 new private rent homes in the next five years, from our overall development pipeline of 7,000 units.”

Marine Wharf in Surrey Quays – a new development of one, two and three bed apartments – is the first to be launched under the new brand. NHH’s recent partnership with Sellar Design & Development will develop 374 new homes for private rent, in 2017, as part of the major Canada Water regeneration.

As with NHH’s other commercial businesses, the surplus from Folio London will be reinvested to create more homes for Londoners.