News

27 February 2013

BlackBerry renews focus on Financial Sector

BlackBerry aims to bolster its business with financial services firms following its launch of the new BlackBerry 10 smartphones.

Rob Orr, BlackBerry’smanaging director for UK and Ireland, said the firm was focused on “remaining the gold standard” for enterprise customers.Financial services has historically been a huge source of business for BlackBerry, although it has been challenged by the popularity of the iPhone. Samsung has also taken aim at the market, this week revealing its Knox enterprise technology.

But Orr said firms’ feedback “has been incredible” since BlackBerry’s new operating system launched last month. He said unlike Samsung, BlackBerry controls hardware and software, offering better security.“Nobody can touch us from a security perspective, and speaking specifically about the financial sector in the UK, it’s tightly regulated, and [this] requires very tightly regulated devices. We’re never going to move away from that, it’s hugely important market.”