Diesel's Bizzare Advertising Strategy

The ads, shot by photographer John Scarisbrick are the latest in the company's long tradition of off-the-wall non-advertising.

“There are no messages, themes or commentary to understand," said creative director Wilbert Das. "Our objective is to intrigue and provoke a thought.”

Creatively, its an interesting concept. If nothing else, it gets people talking about the brand without having to beat the consumer over the head with it - for which I am greatly appreciative. According to sources, Diesel is budgeting $5.8 million for U.S. advertising in 2009.

For more truly strange stuff that has absolutely nothing to do with the product they produce, check out their website.