Go To Market Strategy: Prepare for Liftoff

Preparing a product to be released is not a simple matter of just making an introduction. It requires a coordinated response from your entire company, executing your go to market strategy precisely to plan. Let SBI help your organization create the right launch plan for your new product.

Phase 11: Launch Planning

Ensure the organization is prepared to take the product to market.

The Problem

You haven’t prepared the entire organization for the launch of the new product. No one cares more about your product launch than you do. But that doesn’t mean your new product is ready for launch. You need to make sure the rest of your organization is ready for it. And that you won’t be left with a failed product because you missed the most critical step in your product life cycle up to this point. After everything that’s gone into the product to get it ready for release, it deserves a launch, not a failed escape. Are you ensuring the rest of the organization will be ready for your product’s launch?