Royal Central School of Speech and Drama

Exuberance was required from the brief, and while that wouldn’t be my first choice to describe this branding I do think it captures a certain showbiz energy. The custom font nods towards those typefaces with lightbulbs in but with a more refined feel. It’s a very open and airy wordmark, though as seems common with University of London affiliates, the addition of ‘University of London’ doesn’t blend as well.