McDonald's Announces A New Form of Payment: LOVE!

Randomly selected McDonald's customers will have the opportunity to pay for their meals with various tasks - such as doing a dance or calling their mom - between Feb. 2 and Feb. 14. The deal is outlined in a Super Bowl ad from the company, which will air on Sunday but is already posted on its YouTube page.

For example, breakfast might cost a fist bump to a McDonald's crew member; lunch could be paid for with a call to a loved one; and dinner could go for a hug to a family member. But there will only be 100 winners at each store.

This is a part of McDonald’s revamped "I'm Lovin' It" campaign. McDonald's suffered a decline in same-store sales in 2014, the first such shortfall since 2002. Earlier this week, Don Thompson, who served as McDonald's CEO since 2012, announced he was resigning from the company.