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Lasse states that the most important task and the most valuable skill of a designer is to incorporate "something you can't put into words" into a product. And that "something" has to touch people's hearts. Lasse is inspired by happy moments and the things and experiences that are close to people. His favourite subject is the world of nature, plants and animals. When Lasse is designing, he also pays attention to the customer. You can try to please customers and predict how they behave, but you have to find a way to win their love every time. Lasse has a master’s degree in fine arts (industrial design major).