le coq sportif “REVIVAL” – Made in France – St Etienne 76 Collection

Nov 18, 2015

Since 1882, le coq sportif has been the beating heart of French sportswear, producing pieces that have graced some of the most iconic moments in sporting history. One of these moments is captured with the very first pieces of a Made in France collection entitled ‘REVIVAL’.

This collection delves into the archives to bring back iconic moments from le coq sportif’s sporting history. The first of these limited edition, Made in France apparel packs celebrates the famous A.S St Etienne Kit of 1976. During an amazing European Cup run that saw St Etienne beat Glasgow Rangers and PSV on the way to a now infamous loss in the final to Bayern Munich.

Consisting of two pieces, the long-sleeve jersey and OG tracktop, this release takes on extra significance in a year where le coq sportif re-ignited their longstanding official sponsorship of ‘Les Verts’, and are once again outfitting one of France’s most successful club teams.

The imagery records St Etienne legend ‘Dominique Rocheteau’ who played in the 1976 team and his son as they embark on the journey from St Etienne to Hamden Park in Scotland; where the now infamous final took place.