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Case Study

scope

COLLATERALADVERTISINGEDITORIALPHOTOGRAPHYILLUSTRATION

CHALLENGE

Ruan is a transportation and logistics provider for
businesses. Simply put, they help customers get things from here to there
efficiently, safely and profitably. Of course, there’s also warehouse
management, certified brokerage services, dock scheduling and so much more. So
much more, in fact, it became a complicated message for the client to convey.

Ruan was asking for branded communications that served
multiple audiences, including internal team members, drivers and potential
customers. We took on the challenge and grabbed the wheel.

SOLUTION

To position Ruan distinctly for both driver recruitment and
potential customers, we took a hard left with the direction of several
different campaigns, careful to ensure that each focused less on the trucks
(which everyone has) and more on the unique way Ruan does business (which no
one else does).

Our driver recruitment communications encourages top drivers
to work for a company that truly values them and their families. And outreach
to potential customers reminds them that Ruan takes care of all your supply
chain needs so you can take care of your business.

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CHANGING THE CONVERSATION

Now, Ruan is more than trucking and transportation—they make
your entire supply chain run more efficiently.