Technical SEO Audit: Site Structure – Crawling and Indexing

In the last 12 months or so, the team at Search Exclusive SEO have noticed more importance being place in the technical elements of SEO. But what do we mean when we say ‘technical seo’?

Technical seo is the process of making sure that a website is clean from a technical standpoint. It’s mainly looked at from the point of the search engine spiders such as GoogleBot. We want to ensure that we are presenting page content to them that’s most important to us as well making sure crawl budget isn’t being used up by crawling low quality pages.

The reason we put time into improving the technical functioning of a website is that it can improve search engine rankings without having to do anything else. Technical seo includes indexing, crawling, site architecture, sitemaps and overall quality of the website.

The website layout need to be user friendly but also bot friendly. We don’t want to send search engine bots to broken links. Especially when done in excess.

We have many website owners contacting us in frustration. They tell use they’ve had seo’s work on their websites for years but they are still in the same position as they were prior to the work. The trouble seems to stem from many other SEO experts using older or irrelevant techniques and strategies that search engines such as Google no longer like. When this happens, you won’t see any penalty messages etc in your search console.

Instead you’ll typically see your web page’s rankings either stuck on page two or three and not move no matter what you throw at it. It is important to note that these days your webpage need to be clean, be well optimised, have a good grammar and be mobile friendly.

There are also other seo elements you should consider such as schema markup, xml sitemaps, keyword cannibalisation, 404 pages and thin content.

We will dive deeper into some of the technical SEO elements at a later date. If you’d like us to perform a full technical seo audit on your website, please drop us a message.