BumbleBizz

Bumble set out to be more than a dating app with its new platform, BumbleBizz. The business-focused offshoot of the female-centric dating app intends to help its users find business connections, mentors and investors. Given the prevailing culture of sexism and less-than-ideal treatment of women in the workplace, we set out to make introduce BumbleBizz as a more empowered way to network. To spread the word about this move, we launched a massive national OOH campaign "Now We're In Business" - which included billboards, subway takeovers, airport takeovers, and an activation at SXSW.