A reputable SEO company will conduct thorough keyword and persona research in order to develop a content marketing strategy. At the heart of a successful SEO plan is a content marketing plan, and that starts with keyword and persona research. Before you engage an SEO company you should ask them these basic questions...

Each time I deliver a two-day workshop on Facebook and Twitter for Marketers I take away some new observations and insights from fellow marketers. The three most common social media marketing challenges discussed during this class were: Producing content; Being relevant; Management comprehension.

You’ve developed your content marketing strategy and you have the boss on board. You plan out the first two months of content and you post. Then that big trade show comes up and you get super busy. Your consistency goes from daily, to weekly and before you know it your only consistency is being absent from your social media strategy. This is worse than not having a social media strategy. If you’re not consistently posting content and engaging community, you’ll never enjoy the benefits of social media marketing. You wouldn’t water a garden once or twice then walk away from it, would you? Consistency is not an option in social media marketing.