OpenRTB Dynamic Native Ads

Version 1.2 of the OpenRTB Dynamic Native Ads API Specification has been finalized. Some of the added features include support for third-party ad serving, dynamic creative optimization (DCO), privacy flags, and new event tracking options. Any questions or comments for the OpenRTB Native working group can be sent to openrtb@iabtechlab.com.

Creative element standardization through the creation of two new fields; Context and Placement Type

Previous Version

OpenRTB Dynamic Native Ads API 1.0 (PDF)
Release Date: February 2015
This spec describes the outer native object, which includes the ad unit (the 6 types of native ads defined by the IAB Native Advertising Playbook) and the layout. While the Native Ads API is designed to be used with OpenRTB, it provides a set of fundamentals that are useful in non-RTB environments like in-app SDK object description.