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Monday, 8 February 2016

Business and Social Media

When they was no internet, people used to give
advertisements only on television and radio. I still remember some nice commercials
by big companies. Then came the internet and the trend of online advertisements.
The internet became the largest medium for mass communication. Companies, may
not give advertisements on television or newspaper, but they will definitely give
their advertisement on internet.

The printed media and television has some drawbacks which
were:

They had a limited
reach: The television, newspapers and radio had their reach in a particular
geographical region. It was very tough to target overseas audience and most of
the companies had their business limited to a particular geographic region.

The Prices: The
prices were very high as there were only limited channels for advertisement. I
myself, used to give advertisement of my products in newspaper and always felt,
that prices are very high.

Then with internet came social media websites like Facebook,
Twitter and Blogs. These websites started to grow very fast and had a great
influence on the mass. The companies started giving their advertisements on
theses websites, to target the mass. These sites offered very low costs to advertisers
and started earning a lot of money.

The Social Media started to have a great impact on business. Companies started
to give their advertisements on social media and started get more clients. The
whole network started to grow day by day. Now, a business in India could easily
get clients from London or vice-versa. The advertisers could easily get the
information, about the traffic using the tools provided by these sites. These
tools, record data of each and every click and impression. These tools also
provided the geographic data of the visitor using their IP address.

Other than advertisements, the companies started online
surveys using the social media. By using the online surveys they could reach
more people than any other medium. Online surveys could be a feedback survey, new
product survey or a product improvement survey. These surveys now were available
to overseas clients also.

Bloggers have also become an important part of social media.
The bloggers have helped the companies, by writing honest reviews of the
products. The companies send the samples of their product and the bloggers use
them to give their feedback. Many companies have seen their profits increasing
because of online advertisement through social media.

I myself, have seen improvement in my business from the day
I started advertising on social media. My company’s sale has increased by 30
percent as compared to the sales before. The quarterly profits have increased to
an all-time high. The cost of advertisement on social media channels is less as
compared to television. The target audience is much more as there is no geographical
issue.