The Big Fish Blog

We were excited when Scott Leonard, author of The Liberated CEO (Wiley 2014), hired Big Fish Media to help him and his team get the word out about this intriguing book. Over recent weeks, media coverage has been growing, with strong interest in Scott’s program for reinventing the workplace. Among recent developments Scott appeared […]

It was a harsh six months here in the Northeast. We took a pounding with a never-ending barrage of snowstorms and the freezing temps courtesy of the Polar Vortex. But spring is here. Finally. It’s time for baseball and trout fishing (two of my greatest passions). Now that the weather has lifted, I see that […]

Chances are once you’ve published new content to your website, you automatically update your other social media platforms to reach friends and fans: you send out a tweet, update your Pinterest and LinkedIn accounts, share on Google+, and post to Facebook. What you may not know is the new content you just posted on Facebook […]

Big Fish Media is chronicling author Susan Price in a series of posts as she navigates the world of self-publishing. We follow the choices she faces, the decisions she makes, and the challenges she encounters in all areas, including research, production, and marketing. We’ll also offer tips, resources, and insights about self-publishing. By Sarita Venkat […]

The October 2013 issue of HR Magazine features an article by Heldrich Center Director Dr. Carl Van Horn that draws upon the findings from his recent book, Working Scared (Or Not at All): The Lost Decade, Great Recession, and Restoring the Shattered American Dream, and distills the causes of the Great Recession and the devastation it brought about […]

In our latest post, we shared three out of six steps many of the most engaging effective author websites have in common. In part two, we provide three more. I’d love to hear your ideas about what we missed! 4) Hosting a Dynamic Blog: Websites with a built in blog get 55 percent more […]

In a previous post, we established why authors should have their own website. An engaging author website is the gateway to multiple audiences: agents, editors, the media, readers, and reviewers, and thus, it should showcase your work and ideas and give people a sense of your personality. Setting up a website yourself or hiring an […]

Big Fish Media has added website design to our portfolio of services. During the last six months, we have developed the official website for the legacy of C.K. Prahalad; and the website for the book Choosing Change, by Susan Goldsworthy and Walter McFarland. We’ll have more news about our planned offerings soon; along the way, we’ve been doing […]

by Sarita Venkat Big Fish Media is chronicling author Susan Price in a series of posts as she navigates the world of self-publishing. We follow the choices she faces, the decisions she makes, and the challenges she encounters in all areas, including research, production, and marketing. We’ll also offer tips, resources, and insights about self-publishing. […]

by Sarita Venkat I just finished reading Guy Kawasaki and Shawn Welch’s book APE: Author, Publisher, Entrepreneur—How to Publish a Book. In excruciating detail, the authors take the reader through a step-by-step process on how to self-publish by (fittingly) self-publishing APE. The book is a guide and resource for authors exploring an alternate publishing route. […]

A few weeks ago, we wrote about how guest posts can boost your content marketing, offering tips and links to five websites you can target. But what about the other side of the guest blogging discussion? In addition to soliciting other blogs, why not invite bloggers to post on your website? After all, in the […]

It’s easy to lump all social networking sites together and devise a one-size-fits-all book marketing strategy. This is not advisable because when promoting your book, it’s more effective to identify tactics that lend themselves to specific social media sites. Sure they’ll be some overlap but each site is unique and has its strengths and weaknesses. […]

Book apps represent a new territory for authors. Our advice? Don’t be intimidated by this digital technology; an app is a new way to interact with your readers and one that augments the reading experience. You know the stats: According to the Association of American Publishers, U.S. book publishers brought in more revenue from e-books […]

It’s often said that writing is an art, not a science but from what I’ve learned in the past month, I may have to dispute that saying. Okay, I’ll confess. I am not a science-oriented person. From an early age, I was fascinated by the arts and literature and imagined penning a novel one day. […]

Here at Big Fish Media, we believe there’s much to consider in news of the merger between Random House and Viking-Penguin, two of the most powerful trade houses with enormous literary histories, deep lists of major authors and steady streams of bestsellers. Mergers are about gaining efficiencies, and efficiencies are about consolidating costs–therefore, each […]