How to Use Real-Time PR to Generate Conversions and Sales

by Erin Feldman

Real-time PR, the art and science of injecting your ideas into a trending topic, is a generally tried-and-true method for generating brand awareness and buzz. Some brands are more successful than others; they understand the importance of responding quickly to a trending topic and “injecting” a clever and relevant tweet or blog post into the social conversation.Read the full article