Scaling a Business to $10 Million+ in Revenue with Braceability's Shaun Linderbaum - #55

On this episode of the Formula, I, Trevor Carlson, am joined by Shaun Linderbaum. Shaun was my first boss in the digital marketing world, who I interned with in College. Shaun is the CEO of BraceAbility, a e-commerce business that sells orthopedic braces. They have grown over 100 percent per year for the past three years. They are on track to hit 10+ million dollars in sales for the first time this year.

Today we will talk about that path Shaun took to get to where he is today, advice for those wanting to start a business, the different kinds of entrepreneurship and much more.

On this episode, we discuss:

-How Shaun got to where he is today

-What stood out about BraceAbility

- Developing processes

-Turnover at BraceAbility

- Hiring process and culture

- Hiring the right people and keeping the right people

- What has made Shaun successful

- Advice for achieving success

- Turning interests in the income

- Importance of customer feedback

- Improving your product or service

- Raising capital

- Most common mistakes with startups

- Different kinds of entrepreneurship

- Pain to profit

Quotes

“It’s about a shared set of values and how you work… I don’t think diversity in personality is extremely valuable.”

“There are many ways to make a living. In most cases, I would tell a person to go work for somebody else because (and save, save, save). That’s probably the best way to actual wealth and not having gray hair at 35.”

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Jiu-Jitsu and Showing Up Every Day with John Gutta - #51

On this episode of the Formula, I, Trevor Carlson, am joined by John Gutta. John Gutta is a head instructor and Brazilian jujitsu black belt. He trains out of Tipping Point Brazilian Jujitsu. Brazilian Jujitsu became popular in the United States in 1993 and has grown extensively in popularity since then. Now, basically in any city of 50,000 or more, there is a jujitsu gym.

Growing up John was obsessed with professional fighting. He didn’t really play sports and was around 300 pounds in high school. John saw the Ultimate Fighter and thought it was the coolest thing he had ever seen. When looking for colleges he saw that Iowa had a Brazilian jujitsu program and decided that is what he wanted to do. When he got to college he was down to 170 pounds. Then eventually he began training other people.

Today we will talk about John’s journey in jujitsu and the importance of hard work, both on and off the mats. We’ll also discuss the background of Brazilian jujitsu and what is actually is as well as the process to start training and how to improve through hard work.

On this episode, we discuss:- What Brazilian jujitsu is and the background behind it- Why it’s called Brazilian jujitsu- How John got into jujitsu - National championships- Training for the podium- Jujitsu vs wrestling- The learning curve associated to jujitsu- The process to start training- The process from daily practitioner to competitor - Focusing on your strengths- Preparing people for competitions- The value in strength and conditioning- 3 keys to a successful jujitsu practice- The hamster wheel of your current situation- Paralysis by analysis- Being okay with ‘sucking’ for a while- Why someone should do Brazilian jujitsu

Quotes

“Without putting in those 10,000 hours, you aren’t going to be good at anything.”

“Even if you have the best coach in the world, it still takes mat time.”<br>

“The number one issue that we run into is people fall in love with jujitsu but their body can’t handle it yet.”

“You’re capable of a lot more than you think you are, and you’re not going to be able to find that out unless you work really really hard.”

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LadyBoss – LadyBoss is a premium nutrition company that provides the best weight loss supplements in the world for women. To sign up for LadyBoss or research their amazing nutrition products, head here: http://bit.ly/ladyboss7

Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36ez

Life Design, an In-Depth Discussion with David Gould #50

On this episode of the Formula, I, Trevor Carlson, am joined by David Gould. David believes in the power of higher learning coupled with community. He is an inspired spark that will set your soul on fire. David is currently at the University of Iowa. He is an educator, faculty member and an administrator as well as an inspiration to all of those who are fortunate enough to meet him.

Today we will talk about David’s work with 20-somethings and many questions they often have, which are frequently questions we all share. His academic and professional life can be summarized as the pursuit of how to make higher education more meaningful and each community more engaged.

On this episode, we discuss:

- David’s personal story - The 20-something period - Creating and designing your own life - Thinking of university as a laboratory - The world requiring you to be remarkable - If you could inspire students, education could be way different - Finding your passion and learning how to plug it into the world - How you spend your time now is how you will spend your time in the future - Thinking about four years as 2 million minutes - As long as you are breathing, it’s never too late - People later in life who want to start finding and following their passions - Leaving the door open for magic - David’s plan from here - Biggest lessons David has learned from extraordinary people - Listening to your heart

Quotes

“If you think of your life as a book, which one do you want to write?”

“Those people I have met that have followed their interest, the things they have cared about, even when they haven’t led to the promise land, even when it was a crazy bumpy journey, a story to tell, they have never regretted following their heart.”

“You don't want to be climbing a ladder but realize it was on the wrong house.”

Athletic Greens – Athletic Greens is a daily greens supplement that creates a delicious daily habit that sets you up for a healthy future. To get started getting your daily greens, click here http://bit.ly/athleticgreens1

LadyBoss – LadyBoss is a premium nutrition company that provides the best weight loss supplements in the world for women. To sign up for LadyBoss or research their amazing nutrition products, head here: http://bit.ly/ladyboss7

Music provided by Moods: open.spotify.com/artist/14uVJsPC4DByeuD0cq36ez

On this episode of the Formula, Trevor Carlson and Scotty Russell, Perspective-Collective and host of the Perspective Podcast, discuss Imposter Syndrome and how to run right through it.

Trevor and Scotty discuss:-What is imposter syndrome?-What is the "funk"?-What tactics they use to get out of their head and work

This episode of the Formula is brought to you by LadyBoss. LadyBoss is a premium nutrition company that provides the best weight loss supplements in the world for women. To sign up for LadyBoss or research their amazing nutrition products, head here: http://bit.ly/ladyboss7

This episode is brought to you by Athletic Greens. Athletic Greens is a daily greens supplement that creates a delicious daily habit that sets you up for a healthy future.To get started getting your daily greens, click here: http://bit.ly/athleticgreens1

Producing World-Class Events with Andre Perry

On this episode of the Formula Trevor Carlson and Andre Perry sit down to discuss how he approaches producing events at the famous Englert Theatre in Iowa City and the advice he has for those looking to produce their own events.