SMART Goals.. Specific. Measurable. Achievable. Realistic. Time Bound. * Specific – The Goal must be specific in nature. Which of these is better? Improve on customer service. Or Increase our customer service survey rating by 10% over the 2015 numbers by July 2016. * Measurable – The goal must be clearly measurable. In the example above, you can see that the first goal was not measurable. Improve… is not measurable unless you put some numbers and a way you will be measuring the improvement. I used survey rating as our measurement and an improvement of 10% as the goal. * Achievable – It has to be realistic. If I had never run or exercised before, I should have a goal to run a marathon next week. That’s just not achievable. It takes months of training to build up a base and expect to finish a marathon without serious injury. * Realistic – Goals must be realistic. If I had a goal to become to create the largest social network by the end of the year… well its possible, technically, but not realistic. Goals must…