ShopSavvy and its ad network partner Longboard Media say that the levels of ad interactivity in a mobile app occurring in-store, at the point when people are making purchase decisions, is phenomenal and a while other game from the Web.

The mobile payment infrastructure could help media companies rethink a paid-content model they dismissed years ago for their digital wares. As social net myYearbook is discovering, m-commerce gives media a payment platform in all users' pockets.

Starting with feature phones and now in HTML5, Cellufun generated enormous mobile Web scale before that was cool. Now it is rebranding its social games as Tylted and hoping to leverage the community of 9.2 million with advertisers.

App alerts are a business and a channel unto themselves. With segmentation of this opted-in core audience for an app, Urban airship is hoping to create a push infrastructure that can be relevant even to the store aisle you are in.