The one thing to keep in mind is that when you build landing pages, ensure they have all the relevant elements. Try to increase the number of landing pages on your site and see lead generation levels increasing by almost 55%.

Any landing page will need a form that will capture contact data from a visitor to the site

When you are creating a landing page, it is important that all the content be above the fold. What this means is that the visitor should not have to scroll-down to look at any content

An effective landing page should also have an image which relates to the call-to-action button. This is the button the visitor clicked on to reach the landing page

Ensure that the text is direct & simple to read

Use a very compelling title

Use short and precise opening and closing paragraphs

Make use of bullet points in the content (wherever applicable)

The design of landing pages is crucial and it impacts the conversion rates of the forms on your site

If you have heard about landing pages and wondered what their relevance is- read on. The primary aim of having landing pages is to effectively convince your visitors to provide you with his/her information in lieu of a good product or service offer. It is an ideal way of converting a visitor into a lead.

It is important for small businesses to have at least a few landing pages on their websites. But what is more important is that these pages have some means for capturing contact data. Most businesses focus on their organic rankings via Google but tend to forget the sales aspects and strategies.

Why Do I Require Landing Pages?The final objective of having landing pages, is to have visitors purchase immediately, but this is a very idealistic expectation. Almost 96% of 1st-time visitors are not really ready to buy, and that is exactly why landing pages are important. Once you have some contact data, it will be easier for you to nurture them through the sales funnel and continue marketing to them via phone calls, social media or email. The larger the number of landing pages, greater the chances of generating leads.

We at Alco Web Design have a great deal of experience and expertise in this field. For all your Web design needs contact us or visit our website, www.alcowebdesign.com.

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About the Author

​My name is Alain Houle. Since the late 1990s I own and operate Alco Web Design LLC from my home office in Greenville Wisconsin. I specialize in creating professional and cost-effective websites for small-business owners in the Appleton Fox Valley. I love to help local entrepreneurs grow their businesses. Contact me now!