This Color Is Suddenly Everywhere

“Pretty in pink” has been a thing for, well, ever—but until recently, the color was déclassé in a sense, reading overly girly or (even worse) juvenile. Blush, however, is the shade aiming to shatter pink’s bubblegum subtext, as it’s seen prominently in every Spring 2017 collection from Gucci to Chanel. Done in a range of materials like silk, velvet, patent leather and beyond, the pastel tone is at once ladylike and fresh, feeling wearable and age-appropriate in the form of separates and accessories. Here, shop our edit of pieces to get ahead of the color you’ll be seeing a lot more of in the coming months.