Venus has a heavily cupped face that is wider on the front than at the neck. This lure design allows pressure to gradually increase in front of the lure until it becomes unstable and "unloads" producing a violent head shaking action as the lure moves through the water.

The Venus 12 inch Marlin Lure is an excellent lure for running in calm water at 7-9 knots.

About "Low Center of Gravity" Lures:

A true running lure will have the proper hook set angle as well as presentation. Basically, there is no point to having eyes on a lure if the eyes are looking at the sky! The low center of gravity allows your lure to look natural.

All of the Bahama Lure models will exceed your expectations and land you the fish of your dreams!