Business

Most Marketers Have Yet to Embrace Twitter Advertising

More than 90% of Twitter's revenue comes from advertising and promoted accounts, especially via mobile, but studies show that the social network is struggling to attract marketers.

Only 23% of marketers said they use Twitter's ad platform, according to a recent report from social-media analytics company Socialbakers on the state of social advertising. Compare that to Facebook, which a whopping 92% of marketers said they use. That's quite a difference — but not too surprising, considering that Twitter ads are only available in a limited number of regions around the world.

The following chart, created by Statista, breaks down how marketers are advertising on four big social platforms: Facebook, YouTube, LinkedIn and Twitter. The data is based on a survey given to more than 500 marketing professionals in 20 industries across 82 countries.

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