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This article over at Kotaku is focused almost entirely on the different mindset gamers and game developers have in Japan compared to the West when it comes to things like PC gaming, cloud computing, and so forth.

Unfortunately, this is its headline:

The Guy Who Made Bayonetta Is Clueless About Valve And PC Gaming

So naturally, "the guy [Hideki Kamiya] who made Bayonetta" didn't much like being called clueless and Tweeted:

This was followed by a bit of a Twitter exchange with another Kotaku writer, Luke Plunkett, but you can tell Kamiya's feathers had been ruffled regardless of the article's content and he didn't feel like backing down. Rightfully so, I'd argue.

After all, if an inflammatory click-grabbing headline about me was sitting on top of an article that had nothing to do with me (other than tangentially) I'd be upset, too.

Headlines are tricky, of course. We want them to be eye-catching (naturally) but we also want them to accurately summarize what the piece is going to discuss.

In this case, regardless of the merits of the piece or the valid observations contained therein, Kotaku has failed to adequately express the nature of the content with its headline.

And in the process they've been ungracious to Hideki Kamiya for no good reason other than clicks and eyeballs.

I've no idea who even came up with this headline (or how post-titling works at Kotaku) but if it wasn't author Richard Eisenbeis, I'll just add that the headline does him a disservice as well, obscuring his writing beneath a shroud of faux controversy.

Update: Kotaku amends the headline and adds:

UPDATE: The original headline for this story—"The Guy Who Made Bayonetta Is Clueless about Valve and PC Gaming"—has been changed. "Clueless" was a poor choice of words and we apologize for the negative connotation. That said, we appreciate Kamiya's colorful reaction to the story and hope that, now that we've changed the headline, those who couldn't get past that will be able to read the piece. - Stephen Totilo, Editor-in-Chief