Coleen Rooney becomes new face of Tomy's Lamaze infant brand

Infant toy brand Lamaze has appointed fashionista, WAG and mother, Coleen Rooney as its new ambassador.

Rooney was appointed by Tomy to be the new face of the hit brand, citing that she ‘shares Lamaze’s goal to spark little triumphs and wonder with babies and parents.’

Coleen, a mother to two sons with a third baby on the way, said: “I have seen my two boys flourish with Lamaze and I am so pleased to be working with the brand in time for the birth of our third child.

“I am looking forward to sharing special moments with the latest addition to the Rooney family through Lamaze.”

Tomy and the Lamaze brand has stated that it is thrilled to be working with Rooney on the campaign.

“She innately understands that it’s the little moments experienced every day that bring fun – and as a result, development – to babies and families,” said Emma Fryer, head of UK marketing.