Brand Story:The Hero of the Underserved: the DMCI Brand StoryHe was a builder. His father was a builder. His kin were architects, contractors, builders, and planners. He was born among a throng of baby boomers in the prosperous 60s, in a noisy city poised for world-class ascendance. He was at home in a world of hardhats and sweat, with the rumble of earthmovers and the clang of steel girders. And he marveled at how this grit and daily labor transformed the city landscape.The Builder and his father took great pride in the towers of chrome and glass that reflected the city’s famous sunset… the multi-storey edifices that housed multinational offices... the monuments to modern-day life that became a second home to the employees.

Business and commerce grew. More people came to work, and the city began to choke on the sheer number of workers that trooped in each day. One of them was Alfonso.

Inspired by AlfonsoWith a wife and a baby on the way, the cost of living in the city became prohibitive for Alfonso. Far beyond the city boundaries, other builders began to develop sprawling neighborhoods of cookie-cutter houses on doily-sized lots. They’re pretty but too cramped (for a growing family) and too far out of the city center.The middle-class man became a stressed out man-in-the-middle, faced with no choice but to take the long daily commute--or pay big city prices. There was no middle ground. “Pagod ka na papunta sa trabaho, pagod ka pa pag-uwi…”“Alfonso deserves better,” the Builder remarked. “He deserves a real home, accessible to his work… a cocoon of good living.”The Builder saw land on the edge of the city--and bought it. SOMEDAY, he knew, this fringe would be part of the metropolis. This, he dedicated to Alfonso, the underserved middle manager--his needs, his family’s needs, his realities, and his dreams.The Builder had friends who shared his passion for building and who possessed the expertise to make things happen. With knowledge gained from building skyscrapers, the Builder and friends built mid-rise havens that Alfonso could call home.He used the best materials and fine finishing, and sold these at Alfonso-friendly prices.Expanding the VisionMore Alfonsos came to stay. And the Builder and friends visited them every week, asking how they could make “home” more comfortable. See, the Builder was an experimental sort--and would innovate and iterate according to the wishes of Alfonso and his people. It sometimes drove his partners crazy, and these ever-changing plans often forced them to work late into the night. But when they built it and saw the vision come to life, they were thankful for the challenge that made them all better builders!The Builder loved his motley crew, and often said “Not one of us is better than all of us!”Other people--architects, builders, engineers, salesmen, contractors--happily joined the Builder! The team came to be known as The Heroes of the Underserved.Alfonso and his people were a neighborly group. They thrived on social encounters and they valued friendships highly. So the intrepid team built neighborhoods with clubhouses where people would converge to party or to simply lounge around. They put up playgrounds and dug swimming pools; they incorporated parks and greenery. They built a world close to, or within, the city where children played and families found respite from the urban jungle.Because no one should feel that he has compromised on his home. No, not even Alfonso.The Daily ChallengeMore Alfonsos came, inquiring about possible homes. So the Builder and his team built faster… and faster… barely aware that an enemy was rising within: the twin destroyers known as Complacency and Carelessness.They are formidable enemies, said the Builder. They can make themselves invisible. They hide inside people who seem to be working, but whose hearts are not for Alfonso and the people they serve. They are enemies whose loyalties are not to the team.The enemy can take shortcuts and call it expediency. It can lead the team into the rut of mindless repetition of projects. The enemy ignores Alfonso and his needs.The enemy is the spirit of underservice. This, our heroes must fight everyday.Moving Closer to the City of Tomorrow

As long as there are people like Alfonso, as long as people must go to the cities for their livelihood, Heroes of the Underserved continue to build cocoons of affordable comfort and serve Alfonso in the most personable, remarkable ways.In some secret cavern, our heroes keep the blueprint of a dream: a city of tomorrow--a place where a more prosperous Alfonso shall live and work. Our heroes dream of a 50-storey tower with a view of the bay and mountains beyond. They dream of the easy flow of traffic and a causeway that gets Alfonso to the old city in a matter of minutes. The finest of leisure, entertainment, working spaces, and family havens are in one accessible site. For Alfonso…the city of tomorrow is a place NEVER out of reach.

Brand Values

These 7 distinct features of a DMCI Homes residential community will make you want to move in—immediately.MODERN IN-CITY LIVING

DMCI Homes residential communities are located in close proximity to major business and commercial centers of Makati, Ortigas, and the Bonifacio Global City, letting you enjoy modern living at its best. Strategically situated within the vicinity of malls, schools, hospitals, and government offices, DMCI Homes’ residential communities make living hassle-free and convenient. DMCI Homes residential communities are easily accessible by public transportation.MEDIUM DENSITY DEVELOPMENT

Built to contain only a limited number of housing units for residents, all DMCI Homes communities are exclusive. The medium-rise condominium buildings have single loaded corridors that open up to a garden space or an atrium instead of a neighboring door. This feature allows the unobstructed entry of natural lighting, constant ventilation, and optimum privacy. All DMCI Homes communities are also designed to maintain a 60:40 footprint-to-building space ratio that leaves ample room for gardens and more open areas.

DMCI Homes residential communities are created with distinct architectural design concepts that show first class development features. Choose from Asian, Mediterranean, and Modern Contemporary styled communities.

WORRY-FREE LIVING

DMCI Homes ensures that you continue to experience the quality service they provide, even after turnover. A Property Management Group composed of seasoned professionals handles the upkeep of DMCI Homes developments and as well as the day-to-day concerns of its homeowners. Among other things, the group is tasked to oversee:

Initial orientation for the condominium owner upon turnover

Assistance for application of basic utilities such as telephone and Meralco power. The owner does not have to go to the agency branches. The PMO will be the one to forward documents to the respective agency.

Maintenance and assistance on minor works, such as the installation of air-conditioning and curtains, dealing with clogged drains, etc.

Serves as an information center for the project, e.g., information on units and important areas within the vicinity.

Assistance on transactions concerning the developer, including following up documents

Community events such as sports fests, family day, Halloween treats, Christmas party, etc.

You are also able to enjoy the perks of living in a DMCI Homes community. Modern-day facilities that are standard features in the developments and which contribute to a more convenient lifestyle include:

24-hour security service

Gated entrance and perimeter fence

Overhead water tank, deep well, and underground cistern

Covered bridge way connecting the residential building to the car park

Individual drying area at the roof deck

Provision for CATV and telephone lines

QUALITY WORKMANSHIP

Expect efficient floor plans and high-quality structures with first-rate construction techniques in the development of all DMCI Homes projects, owing to its mother company DMCI’s 50-year commendable track record in the construction industry.DMCI Homes also provides one (1) year quality warranty that covers repairs, free of charge, on any workmanship defects of the unit. Fast and reliable, the company's construction of the residential buildings and turnover of units are within 6 to 12 months only.

READY FOR OCCUPANCY AND MOVE-IN POLICY

For as low as 20% down payment for mid-rise or 30% down payment for high-rise, a homebuyer may immediately move into his or her unit and enjoy the privileges of living in a DMCI Homes residential community, provided his or her unit is completed. Without the long wait, take pleasure in a resort living ambience right within your own backyard, or realize your condo unit’s earning potential sooner than you expected.

Innovations

Lumiventt Design TechnologyDMCI Homes engineers buildings to breathe with Lumiventt. From ‘lumen’ meaning light and ‘ventus’ meaning wind, this pioneering design technology for high-rise structures allows ambient light and fresh air to permeate the building and all unit spaces within. Sky Patios, 3-storey high openings located at the front and back of every five floor levels, and breezeways, vents at both sides of the building; allow cross-ventilation by employing basic principles of airflow. The introduction of single–loaded hallways and central garden atriums not only improve aesthetics but also give a wide open feel to the building interior, for true resort-inspired living.

The DMCI Homes Quality SealEvery development bears the DMCI Homes Quality Seal, which represents our commitment to deliver homes that are built to last. Your new home is subject to our proprietary quality management system, and comes with a 2-year limited warranty*.