DALLAS (CBSDFW.COM) - A billboard is set to appear in Dallas on Wednesday that is sure to stir some controversy. The upcoming advertisement makes mention of Obamacare, but probably not in the way that many people would expect.

“Don’t Get Screwed By Obamacare, Find A Sugar Daddy”

The online dating website Seeking Arrangement is launching the new campaign in Dallas, targeting young and healthy women who are now set to pay higher health insurance premiums under the recently launched Affordable Care Act. The new law is projected to increase insurance prices by an average of 41 percent next year, the website states. They want to offer women a “sweeter” plan.

Seeking Arrangement suggests that women use their service to connect with a “sugar daddy” who can offset some of the new healthcare related costs. The website has earned a reputation for urging female college students and single mothers to meet men who are willing to offer money and expensive gifts for companionship.

Seeking Arrangement launched in 2006 and now boasts more than 2 million members.

The online dating website said that they have seen an 83 percent increase in “healthcare” being mentioned in their “sugar baby” profile pages — the descriptions of those women looking for men — since the Affordable Care Act went into effect on October 1. This new trend sparked the ad campaign.

Picture of the billboard in Garland (Credit: SeekingArrangement.com )

“Younger, healthy Americans are essentially subsidizing those who need healthcare more,” said Seeking Arrangement founder and CEO Brandon Wade. “While ‘Obamacare’ proves beneficial to those with pre-existing conditions, low-income and elderly, young adults are now required to pay for services that they rarely use. In response, we are proving that there exists other options to curb the increasing costs of healthcare.”

Wade even took an opportunity to jab at the Affordable Care Act’s online portal. “Unlike ‘Obamacare,’ SeekingArrangement.com offers a fully functional website and realistic solutions in the form of generous benefactors,” he said.