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23 Things You Never Knew You Could Market With #Llamas

Uncategorised |
27 February 2015 |
Written by Jessica Owens

Last night we saw #llamas trending on Twitter. Two of them had escaped on a motorway in Arizona, and the live TV footage of their exploits while evading capture became, of course, a bit of a Twitter viral sensation.

What also happens when there’s a viral hashtag is that – you guessed it – brands and companies start jumping on that meme. And the public play around with it. And before long we’re talking about 23 other things than, actually, llamas.

Here they are: the 23 Things You Never Knew You Could Market With Llamas

1. Your website

Obviously. All the usual suspects for hyper-clickable, fun, distracting content leapt on this story like a pack of ravening vultures… And by our reckoning, Mashable got the spoils – narrowly beating out Buzzfeed by 2603 Twitter shares to 2,357 in the 2 hours we tracked, as this visualisation of the most shared domains shows.

2. Inexplicable Vine stars

Evidence of a big shift in media consumption habits, YouTube is in 4th place, with nearly 4x as many retweets of Vines. The ease of playing Vines within your Twitter stream is part of this, but it’s also about the rise of a new genre of internet micro-celebrity we DO NOT understand.

If any planners reading this have worked out how to leverage this kind of content, TELL US. We’re all ears.

3. Metacommentary on memes

“DID YOU KNOW? The lifespan of the average llama meme is three hours” said @TheTweetOfGod

4. Books

5. Mercedes

6. Jokes about race in America and social justice

Americans talking about racial inequality and making jokes where the country’s racially unjust institutions are the punchline. Interesting stuff about a meme & a hashtag functioning as a gathering place for people to laugh but also show solidarity about their experiences of discrimination.

Memes are diverse! That’s the point and how they’re distinct from regular virality where just one piece of content is shared. No, memes split off in many different directions as people do their own things with them.

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