Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Discounts, referrals help build subscriber lists

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Building your email marketing subscriber lists via social media initiatives can be effective because you're able to create more intimate and personalized relationships with people who are genuinely interested in your product or service, MarketingProfs reports.One popular way to entice subscribers via Facebook is by offering them something in exchange. This can range from exclusive content they won't find elsewhere, as well as giveaways and discounts.Even if you can't pull someone onto your subscriber list immediately, having them Like or Follow you is a good start. The news source notes that it's a "lighter commitment" than opting into a database, and if you provide them with enough worthy content, they may very well choose to join on their own.A recent study from Morpace proved the importance of offering discounts and deals, as 37 percent of respondents said they Liked a fan page simply to receive coupons. Other options include offering sweepstakes, voting contests or trivia campaigns.Referrals are also a popular way to accelerate list growth. Offer rewards for both the referred friend and the one who made the referral. The Morpace study found that 68 percent of respondents said a positive referral from a Facebook friend made them more likely to buy a specific product or visit a certain retailer.