It clearly passes the 10-second test. That’s the barometer that social media strategist Nancy Marmolejo uses to determine whether she stays on somebody’s Twitter, Facebook or LinkedIn page, or bails out.

“Within 10 seconds of visiting your social networking profile, a prospective client, alliance partner, or media contact must be able to understand who you are and why they should follow you,” Nancy says. “Most people’s profiles are a hodge-podge of information. A good number are unsure how to balance personal and professional details, so they either leave them out entirely or throw in the kitchen sink. Both are bad strategies.”

Help is on the way

Nancy, of Viva Visibility, will be my guest during a paid teleseminar called “Can Your Social Networking Profile Pass the 10-second Test?” From 4 to 5:10 p.m. Eastern Time on Wednesday, Feb. 11. You’ll get the tools you need to spruce up your social networking profile so it’s crystal clear who you want to connect with and why you’re a valuable, attractive contact. We’ll discuss:

You’ll also get a link to a one-hour webinar Nancy is hosting that goes into even greater depth than what we might get into on the call, including more specific examples of profiles.

PR folks and publicists, you’d be crazy not to attend this one. Your clients need this kind of guidance! The teleseminar, MP3 download, electronic transcript and webinar link are $49.95. Sign up for the teleseminar here.

Let Nancy remake your profile

As a special treat for my Hounds, Nancy will give a live “profile makeover” to one lucky caller. You must first register for the call in order to be eligible for the makeover. Then tell us in the comments section below at this blog why we should choose your profile for the makeover.

About Joan Stewart

Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity to promote their expertise. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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Great tips – I followed them for my Twitter account. The one red flag I see for Judy’s profile is that she follows (quite a bit) more than follows her. With “spammy” types flocking to Twitter, this is becoming even more of an issue. I wrote a bit about that here: http://tr.im/fnzn

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