The company's new owners, the investment arm of the £8bn global trading company run by brothers Victor and William Fung, have been astute enough not to cut all ties with the Royal Family as they target the globalised marketplace, including Japan and China. Freddie Windsor, a cousin of the Queen and 28th in line to the throne, is to be the tailor's "brand ambassador". The company decided the 29-year-old financial analyst and one-time enfant terrible is "the embodiment of the new Hardy Amies man".

__________________"I've had happy moments in my life, but I don't think that happiness - being happy - is a perpetual state that anyone can be in. Life isn't that way." HSH Princess Grace of Monaco.

Also take note of the approximately 3-minute long video near the bottom of the page.Watching her glide gracefully over the lawn, one begins to understand the attraction "Lord Freddie" has for her."Lady Frederick Windsor" is apparently also playing the adagio from Beethoven's Moonlight sonata!Lastly, but definitely not the least, recall that Sophie read English at Trinity, Cambridge where she achieved a DOUBLE FIRST (approximately 96+ percentile)!!Infusing enhanced cognitivity into the Royal family- Jolly good, Freddie

Addendum- In answer to the whereabouts of Freddie's sister at the Windsor pre-Christmas lunch-According to "Ken" of the "British Royal Message Board",‘Between snow flurries I joined 3 other loyal Royalists outside the Palace today to see the arrivals/departures of the guests for The Queen and the Duke of Edinburgh's pre-Christmas lunch.’He further adds that, ‘Prince Michael driving his small Eco-friendly car with Princess Michael and daughter, Gabriella, was passengers.’

‘Lord Frederick Windsor driving his wife, Sophie, but joined by his sister for the return journey.’

Reports were posted that Lord Freddie Windsor asked for an introduction to Sophie Winkleman after seeing her on Britain's arguably funniest TV comedy, the risible "Peep Show.""Peep Show" is so successful that it is entering its seventh series (or as Americans say- season).Sophie Winkleman plays the character "Big Suze," named for her height (5ft 10in) not her girth.Do consider this prescient excerpt wherein co-star "Mark" falls for Big Suze's posh pulchritude.He even wonders if she's titled; ironic since Lord Freddie upon seeing this eventually made her so.{be sure to click on the http URL and not the picture below- it's disabled}

Here are a few newer pictures of Sophie Winkleman. She attended the Saint David's Day Party hosted by actor Mathew Rhys. Hollywood/California, 28 February 2010. In Pic 1 you can see Lord Freddie in the background...

You're welcome Dierna23
An eclectic sense of humo(u)r
is a good thing or to phrase this differently:
"Imagination was given man to compensate for what he is not, and a sense of humor to console him for what he is.
and I have an imaginative sense of H...

It is great to see Lord Frederic promoting the United Kingdom abroad. However, I have to agree with Mermaid1962 about his, shall we say, unhealthy paleness. I wonder whether or not Lady Frederic attended the event.

__________________"I never did mind about the little things"
Amanda, "Point of No Return"

For some reason those pics remind me of the demeanor of Prince & Princess Michael when they are together (i.e. gorgeous, vivacious woman with a titled husband awkwardly present). I'm not implying that he married his mother, but