employer brand

Every day, people are showing up to work for your channel partners. Some of those people are disengaged, which can have a significant impact on your ultimate success as a manufacturer or franchisor. Engaged channel employees deliver better customer experiences, stay longer with their employer and are more willing to talk their employer up as a great place to work. You’ve worked hard to develop outstanding products and services that are being distributed through your channel. Don’t let disengaged employees put your brand at risk. Download our article to learn how to drive and sustain engagement among your channel employees.

Competition for talent is fierce, and employer branding – or communicating why your company is a great place to work – is becoming a more sophisticated and more critical part of a recruiting strategy. While you communicate an employer brand in many ways, it’s most important on the corporate career site, where you have the opportunity to convert people you’ve touched through other channels into potential future employees. A poor user experience on your career site negatively impacts your employer brand and greatly reduces the chance that people will fill out an application.
Download this white paper to discover five best practices that can help make your career site your # 1 recruiting asset.

Competition for talent is fierce, and employer branding – or communicating why your company is a great place to work – is becoming a more sophisticated and more critical part of a recruiting strategy. While you communicate an employer brand in many ways, it’s most important on the corporate career site, where you have the opportunity to convert people you’ve touched through other channels into potential future employees. A poor user experience on your career site negatively impacts your employer brand and greatly reduces the chance that people will fill out an application.

Employers search regularly for new ways to engage their employees. But how do organizations settle on that perfect “something extra”? Download now and find out how an out of the box idea can help maintain employee loyalty and protect your brand.

Maintaining a smooth, user-friendly, and even fun talent acquisition process is imperative to aligning a retailers employer brand with a positive corporate public identity. Find out how savvy retailers are balancing cutting-edge technologies with the basics to juggle three key talent initiatives: quickly hiring seasonal talent, engaging and retaining younger and older associates alike, and expanding their presence into new locations.

As an HR professional, you know the spotlight is on recruitment functions to prove their value to the business. You’ve seen how the volume of job applications has risen over the last few years, yet all it has done is create more work and rarely better outcomes – for candidates, recruiters or employers.
Based on CEB research, this eBook uncovers the insights and solutions to overcome these volume recruitment challenges:
• How to create an effective employer brand
• How to optimize the candidate experience
• How to make the recruitment process more efficient

Attracting today’s savvy candidate requires much more than a creative job description and a flattering email message. The transparency provided by web sites such as Glassdoor combined with a millennial desire for meaningful work and corporate responsibility have the upped the ante when it comes to employer brand and candidate experience. While many firms have good intentions when it comes to employer brand, these intentions aren’t always translated to action, leaving many candidates feeling frustrated as they move through the process. New hires need confirmation that everything they were told in the interview processes is not only accurate, but even better than expected. When the onboarding process falls short of those expectations, candidates immediately question their decision to accept the offer and retention efforts in jeopardy. Join this webcast to learn how to avoid costly new-hire attrition in your organization.

A recent Human Capital Institute report found that 69% of respondents are having difficulty filling critical positions and only 20% agree that they have a strong talent pipeline for critical roles. Competition is fierce and the power has clearly shifted from employers to the candidate. Today’s job candidates expect to be treated like consumers, and the most successful marketing teams know that consumers are increasingly suspicious of brands. These marketing teams implement strategies to foster trust and loyalty among their target audience.
Just like marketers, recruiters must have the ability to not only attract but engage candidates as well, and they are tasked with fostering that same trust and loyalty among the candidates they hire as well as the ones they don’t. It’s not enough to just leverage the latest tools and implement trend-setting processes in the recruiting department. Recruiters must also live the employer brand every day.
Living the brand encompasses demonstrating the EV

It's no coincidence that many of today's most successful and admired businesses - Google, Whole Foods, IBM, USAA and UPS, to name just a few - are as widely recognized for their forward-thinking business practices as they are for their reputations as employers of choice. These companies all share one characteristic: A strong employment brand.

The essence of great recruiting is to fish where the fish are. As times change, the "recruiting waters" get overfished. This is what makes the profession so highly flexible. Over the course of a decade, the success of one technique creates the demand for the next.

Attracting today’s savvy candidate requires much more than a creative job description and a flattering email message. The transparency provided by web sites such as Glassdoor combined with a millennial desire for meaningful work and corporate responsibility have the upped the ante when it comes to employer brand and candidate experience. While many firms have good intentions when it comes to employer brand, these intentions aren’t always translated to action, leaving many candidates feeling frustrated as they move through the process. New hires need confirmation that everything they were told in the interview processes is not only accurate, but even better than expected. When the onboarding process falls short of those expectations, candidates immediately question their decision to accept the offer and retention efforts in jeopardy. Join this webcast to learn how to avoid costly new-hire attrition in your organization.