Porn! The internet is full of it—so full, in fact, that PornHub has decided to set itself apart by running an ad campaign in the blinding, unobscured light of day. Which, for a company specializing in smut, is easier said than done.

Naturally, public ads for porn are going to take a little more finesse than the banners you see scattered across every other website, so in true internet fashion, Pornhub is relying on crowd sourcing. Back in March, the site started collecting campaign proposals, and it's finally narrowed down its picks to 15 finalists—most of which are delightfully innuendo-laden-yet-tasteful.