Shelley H.

Here’s where I impress you. Any moment now I'm going to whip out some wizardry words that result in an ‘ahhh’ (and maybe a few ‘ohhhs’).
Actually no. No I'm not.
Because...Read moreHere’s where I impress you. Any moment now I'm going to whip out some wizardry words that result in an ‘ahhh’ (and maybe a few ‘ohhhs’).

Actually no. No I'm not.

Because that’s not what copy and content creation is about... and it’s not what I do.

Here’s the thing - you’re here because you want more customers, whatever the industry, no matter your product or service. Whether you’ve landed on my profile seeking a kickass video explainer, or you’re in search of the right words, there’s something you should know…

★★★★★ Content that converts is ALL about your reader ★★★★★
Content that works as an asset isn’t simply a matter of understanding your product or service. It’s about knowing your target customer inside out – understanding their fears, their desires, their needs... what motivates them and what resonates with them.

I take the goal of your end game, and work backwards from there – you tell me about your business objective, and I create content that leads to tangible pence, pounds and profit. You know, a goal like driving more visitors to your corner of the World Wide Web - like establishing rock-solid industry authority - or creating firm fans, loyal customers or warm and ready-to-roll prospects.

Ultimately? I craft words and create videos that win hearts, persuade minds and stir emotions. I tap into the mind of your target market and move swiftly onto first name terms.

So, that’s what I do (and what I don’t). Now that that’s cleared up, maybe we should get to work?