Get smarter when procrastinating.

There is this assignment to complete before Sunday midnight. You write, and you write, until you want to take a “ 5-minute ” break. Which website are you going to procrastinate on right now ? Facebook ? 9gag ? Unilad ?
You keep on scrolling down, and down, and down. After 40 minutes of not being productive whatsoever, you realise how much time you have just wasted. Now, let’s draw up a report of what you have learnt through this activity :
1. Cats are still very cute.
2. Everybody is watching Game of Thrones.
3. Oh wow, how drunk was I on that night ?

Well, you have not spent your time efficiently. Since you are going to spend another half hour browsing through the internet, why not doing it in a much more effective way ?
What if I told you that, on a website, you could learn many things quickly about any topic ? There might be a solution to your problem.

Quora was created in 2008 by two former Facebook employees Charlie Cheever and Adam D’Angelo. The idea of this website was based on the fact that on the internet there is a big consumer demand for knowledge, but existing solutions were missing. Thus, they created a social network where deep questions could be answered.

If you sign up on Quora, you will realize how similar it is to Facebook – what a coincidence, isn’t it ? First, you will have to create a profile with a photo, but also with your past experience. Indeed, unlike YahooAnswers, Quora wants the answers to be reliable. Thus, the website asks its users to display their expertise – in order to allow other users to know more about the sources that used.
Also, readers can upvote or downvote questions, in order to highlight the best answer. Furthermore, Quora encourages thoughtful discussions which means that users can not answer with a simple “yes or no”.

Quora could be called an online user-generated source of knowledge. How does that differ from Wikipedia then ? Well, the platform enhances interactions between users. Indeed, individuals tend to Google everything, and not ask their family members, or acquaintances anymore. As opposed to this process, users can now share their knowledge with each other, rather than relying on the technology only. Also, when posting a question, you can ask one user directly. Indeed, according to the topic the question is related to, Quora recommends you users, based on their past experience.
Thus, knowledge is now accessible in a fun way, as it is built as a social network. Therefore, Quora has its own community. However, it does not restrain its target audience and is therefore not a niche. Indeed, unlike MySpace, Dogster – or even Catster – , the platform allows any topic to be discussed. For instance, you can follow some interesting subjects such as Tips and Hacks for Everyday Life, Chemistry, Marketing, or Cats.

To sum up, Quora is an accessible platform where knowledge is shared by numerous people who – in most cases – have expertise in the field. It is a community where users help and respect each other ; thus users create the value to allow the website to function properly.