Fairly unfair – Bipasha dumped for Karishma

Bollywood’s list of sexy actresses would be definitely incomplete without the mention of dusky bong beauty Bipasha Basu, but never before this had Bips felt that her dusky complexion was in any way a hinderance in her career.Bips was signed for a jewelry brand, but she was swapped at the last minute for Karisma Kapoor. Bips was shocked when she learnt that it was her dusky skin which triggered the brand to replace her in the ad. According to the brand, the diamonds would not quite go that well with her dark complexion and also, her dusky look might not help the brand connect with the target women audience. Also Bipasha’s oomph image would have been an impediment for the families in patronizing the brand.

Now, Karisma Kapoor, with a fair and glowing skin, has been roped in to model for the brand instead of Bipasha Basu and the buzz doing the rounds is that she has already shot for the endorsement in a posh suburban hotel.

However, sources say that Bipasha Basu is very much hurt and disappointed by the whole episode. At the time, when the deal was being clinched with her by the company, they should have taken everything into account and should not have done something so humiliating like this at the last moment.

Also what worked for Lolo was the presence of Vasu Bhagnani’s brother Khemchand Bhagnani as a partner in the jewellery company. Khemchand pressed for Lolo as he considered her lucky for himself and his family. Karishma worked in Vasu Bhagnani’s ‘Coolie No 1’ and the movie was successful at the box office.

Well, that’s fairly unfair of the jewelery brand to do so with Bips. Isn’t it?