In this week's edition of Channel Chat, we sit down with two Ingram Micro channel execs to talk about its channel marketing program and some other best practices when leveraging available resources in terms of VAR marketing.

Many VARs focus on creating a good business portfolio, but neglect to place enough focus on VAR marketing or take advantage of existing channel marketing programs available through vendors or distributors. What good is having a great portfolio if no one knows you exist to buy your products or services? Can a joint marketing campaign be a viable way to drum up extra business?

Download this free guide

Could Securing Your Channel Business Be Easier? We Can Help.

Download our latest guide to the top strategies solution providers can leverage for starting up and securing a cloud practice, successful approaches to selling and marketing cloud, and why it is urgent for partners to transition now.

By submitting my Email address I confirm that I have read and accepted the Terms of Use and Declaration of Consent.

By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.

You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

In this week's edition of Channel Chat, we sat down with two Ingram Micro marketing channel execs, Kirk Robinson, VP of channel marketing for Ingram Micro America, and Dennis Crupi, senior group manager for creative services for Ingram Micro U.S., to answer these questions and discuss Ingram Micro's channel marketing program. They discuss the biggest challenges and opportunities in VAR marketing, how to use social media for VAR marketing, how Ingram Micro's channel marketing program aids partners with their channel marketing strategies, and where VAR marketing dollars should be spent.

0 comments

Register

Login

Forgot your password?

Your password has been sent to:

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy