Food Lion launches Feeding America campaign

April 28, 2010

SALISBURY, N.C. Food Lion, Bloom, Bottom Dollar Food and Reid's announced the launch of the "Hunger Has a Cure" Spring Funds Drive to support Feeding America's local food bank members. The campaign, which allows customers to donate in $1 or $3 increments, runs through May 11.

"As a grocer, we want to help our neighbors who are struggling to feed their families," said Chris Blumenthal, manager of community affairs for Food Lion family of banners and Bottom Dollar Food. "The need for food assistance is at an all-time high and we are proud to work with Feeding America to help eliminate hunger in our communities."

When purchasing goods, customers can add a $1 or $3 donation to their total grocery bill. These funds will then be donated Feeding America which is able to provide approximately seven meals per every $1 donated. The donations will be available at the registers of all Food Lion, Bloom, Bottom Dollar Food and Reid's stores.

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