Women of Generation Give are Paying It Forward with a New T-shirt from PIF Apparel

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Pay It Forward, an online charitable apparel firm, introduces a new t-shirt with a positive message that raises money and awareness for some much needed charities. The company pledges 25% of every sale to charity.

Where Giving Begins

Toledo, OH (PRWEB)January 21, 2013

Pay It Forward recently launched a new t-shirt design that is capturing the hearts of female leaders of generation give. The PIF tee, “Where Giving Begins” signifies the giving heart of women everywhere, but was designed specifically for the women of generation give. As with all of their other designs, Pay It Forward, uses an inspirational messages to appeal to both male and female millennials. Not only are PIF’s customers outwardly expressing a positive message, their purchases are helping to raise money and awareness for some much needed causes.

For every shirt that is sold on their website, PIF donates 25% of the sale to one of the twelve non-profit organizations that it represents. Each organization represents a different cause, making it easy for customers to find an organization that represents a cause close to their heart. While of the causes are different, all of the organizations featured on the PIF website do have one thing in common, they all have exceptional financial track records. Pay It Forwards main requirement when seeking out new non-profits to partners is to make sure that the NPO is using an above average percentage of their budget to support the cause that they represent. According to the company, this vetting process is an essential step to being able to support effective and sustainable positive world change.

PIF Apparel’s latest design, “Where Giving Begins” features a unique design for on a high quality combed cotton/jersey blend t-shirt. The light pink, short sleeve scoop neck tee is extremely soft and has a tailored fit. Giving starts with a kind heart, so this design features hands cupped together to form the shape of a heart.

Pay It Forward’s target market, Generation Give, encompasses millenials looking to make a difference for the causes they’re passionate about. PIF’s mission is to positively impact the world’s most desperate causes by connecting the next generation of donors with the best run charitable organizations in the world.

The shirt can be found along with several other charitable t-shirts at PIF’s online store. The shirts typically sell for around $23, and customers are able to support a different organization for each item that is purchased. The company hopes to introduce 10-15 new designs this year and plans to take a more cause specific approach going forward.