On the Web

Profile Information

Bob oversees Flynn’s digital media team, where he oversees the development, implementation, and measurement of all types of online marketing campaigns, including search engine marketing (SEO/PPC), online display, and social media.

Blog Comments & Posts

The whole point is fluffing it up so people can understand it. SEO's take care of the substance, clients don't need to know the intricate details of everything SEO, just enough to understand it and to educate.

Lately I have been thinking about a good analogy to use for when I have to describe SEO to people who are not in our industry. This is perfect! Thanks for sharing. I will definitely be using this!

I've also compared it to a library, even though it's boring, it's an easier way to explain how search engines index websites, like a library organizes books and that search engines are the dewey decimal system of the internet.