If you’d like to stand out from the crowd, it’s important to try different strategies and get out of your comfort zone. One of the best ways to promote your business is through a YouTube channel. YouTube is also a great way to earn some extra income. There are a few ways you’ll want to become intentional when you’re approaching an entity like YouTube. Consider these four tips to get started.

1. Develop High-Quality Videos

Even if you don’t have any experience with video creation and editing, it’s not very hard to learn. Understand that you don’t need a DSLR camera to get started. Start with the camera on your smartphone. Record with lots of natural light and purchase a lapel mic to record the audio. If you can naturally speak loudly and clearly, make sure to speak up for the video. There are tons of video editing programs you can purchase and download. Take your time to learn the process and you can create your own custom videos for YouTube.

2. Maintain a Strict Level of Discipline and Consistency

There are so many YouTube channels that have been in existence for years. They have millions of subscribers, lots of brand deals and a strong online presence. There’s no way you can compete with them. This is why you should never try. When it comes to YouTube, you just need to sit down and focus on your race. Don’t look at the journey as a competition. There will be people who love your brand because of you. Over time, those followers will find you and buy into your brand. However, in order to make things happen, you’ve got to be consistent. If you don’t have a strong work ethic and a serious level of discipline, it’s going to be difficult to get anything done. Create an editorial schedule and do your best to stick to it. Ideally, you’ll want to produce videos once or twice a week at the very least.

3. Use Eye-Catching Thumbnails and SEO Tactics

The visual aspect of YouTube is important to consider because first impressions are lasting impressions. Take a look at what people tend to gravitate towards when it comes to your brand. Create thumbnails that honor the colors, pictures and fonts that seem to do well. It’s also wise to look up the right keywords and insert them into your titles and descriptions on a consistent basis.

4. Prepare an Excellent Website

An excellent website will impress your followers and make them want to learn even more about what you have to offer. Maintain a strong online store and utilize the power of systems to keep everything in order. Make sure that people can easily opt into your email list. When they’re ready to make purchases, make sure to have a good online shopping cart system so that the transactions run smoothly. Once you properly manage all of these aspects, your brand will be in great shape.