Making the Most of Pinterest As A Content Marketer Q and A

1.
Making The Most Of Pinterest As A Content Marketer
W E B I N A R
Alisa Meredith
TAILWIND
SUSAN MOELLER
BUZZSUMO
Pinterest Q
and A

2.
“The initial approach will be very similar. But you'll be
focusing on getting them on your email list rather than
hoping for a sale right away. Focus on providing value
with your Pins, more value with the content they link
to, and even more value than that from your email
marketing.”
How do you utilize Pinterest to market a service as opposed
to a product?
Alisa Meredith
TAILWIND
Pinterest Q and A

3.
How do I make my Pins SEO optimized?
“Check out this deep article from the Pinterest engineering blog:
https://medium.com/@Pinterest_Engineering/taste-graph-part-1-assigning-interests-to-pins-9158b4
c25906
I don't necessarily assume that Pinterest uses all those things for SEO,
but I know that they CAN. I like to make sure that all those things are
supporting how I want Pinterest to see my Pin. “
Alisa Meredith
TAILWIND
Pinterest Q and A

4.
What are people searching most for? Health and wellness,
food, etc?
“Check out Pinterest's top 100 for 2018.
Their top categories are food and drink, travel,
home, kids & parenting, women's style, men's
style, beauty, health & wellness, celebrations and
events, and hobbies & interests.”
Alisa Meredith
TAILWIND
Pinterest Q and A

5.
I'm a social media marketer for businesses. What types of
businesses benefit most from Pinterest marketing?
“The ones who use it :)
The most popular industries are the ones you
think of - food, travel, fashion, home, health and
wellness - but any business that makes life
better can find a place there.
Check out Bank of America.
Not an obvious choice, but they do great!”
Alisa Meredith
TAILWIND
Pinterest Q and A

6.
How are the strategies for optimizing a pin similar or different to standard
SEO? Is there a benefit to optimizing the names of our boards?
“Keywords matter in board titles.
Board descriptions seem to be less impactful, but it's still good practice.
Make them highly specific rather than general - and always choose the
category for your board - it will help you be found.
Read everything you can find at
https://business.pinterest.com and
https://business.pinterest.com/en/best-practices-for-pinterest-success”
Alisa Meredith
TAILWIND
Pinterest Q and A

7.
I'm just starting to use Pinterest and TailWind to drive traffic to my blog. Can you tell
me how TailWind can help me?
“Tailwind uses a Smartschedule which means that your Pins go out a
for engagement. This creates more reach for your Pins in the long ru
also helps you batch your work and be consistent in Pinning. The ana
adjust and optimize your marketing. “
Alisa Meredith
TAILWIND
Pinterest Q and A

8.
Does using a scheduler to pin negatively affect your Pins?
“I think this question arises because of the debate about
using programs to send updates to Facebook?
On Pinterest, if you are using an approved partner tool
(make sure you check) it will not hurt you. And if the tool
helps you Pin more regularly than you would otherwise
and at optimal times, it will help you.
https://blog.tailwindapp.com/why-the-tools-you-use-on-pinterest-matter/”
Alisa
Meredith
TAILWIND
Pinterest Q and A

9.
I'm a teacher. Should I offer free resources to draw people to my blog or to my site?
Should I mention the word FREE in my pins?
“Yes! Check out
https://www.pinterest.com/tptpins/
They and their sellers do an amazing job on Pinterest, drawing people
in with a combination of free and for-purchase products.
I would use "FREE" in your Pin descriptions and experiment with using it
in your text overlay on your image. It should increase clicks.”
Alisa
Meredith
TAILWIND
Pinterest Q and A

10.
What are some good resources/tutorials for
learning about Pinterest analytics?
Check out:
https://blog.tailwindapp.com/the-ultimate-guide-t
o-pinterest-analytics-and-how-to-use-them/
Alisa Meredith
TAILWIND
Pinterest Q and A

11.
How do I know what pin to promote? Does running a
promotion ad increase my presence on Pinterest?
“Promote a Pin to a page/product/post that converts
,particularly if it converts well from Pinterest traffic.
It will not improve your organic Pinterest presence or impact
your success in the feed, but it will help you get your Pin in
front of more people, particularly the people you want to
reach.
If your content isn’t converting, you'll need to fix that first :) If
you just feel like you're not getting enough reach, Promoted
Pins is a great way to fix that.”
Alisa Meredith
TAILWIND
Pinterest Q and A

12.
How can you find keywords in the Ads Manager?
“You'll need a business account.
Once you have it go to Ads>Traffic and create
a campaign. Name it whatever you want and
don't worry about budget. Then in the next
step, just scroll down to the box where you
enter keywords. You'll get a related keywords
box.”
Alisa Meredith
TAILWIND
Pinterest Q and A

13.
My pins have my website on them, should I make them all alike
so that people will recognize my brand?
“I struggle with this as well. You need freedom to
experiment, but you also want some consistency so
you are recognized. You could choose one element
that always stays the same. So maybe you always
have your url in the same distinct font in a solid
rectangle at the bottom of every pin. Or you use the
same filter on every image. Or you always have a
similar saturation of color.”
Alisa Meredith
TAILWIND
Pinterest Q and A

14.
Is it wise to define my avatar in detail?
“In marketing? Always! We need to know who we
are talking to no matter the platform. Combine
what you know with the analytics in your Pinterest
account for a winning strategy.
More ideas:
https://blog.tailwindapp.com/pinterest-marketing-strategy-secrets/”
Alisa Meredith
TAILWIND
Pinterest Q and A

15.
Why have impressions gone down
on organic business pins?
That could be your experience of late, but It's different for
everyone. Some go up, some go down. Sometimes it's a seasonal
dip. Trends come and go.
Alisa Meredith
TAILWIND
Pinterest Q and A

16.
Would a graphic about an
upcoming cyber security webinar be a good Pin?
“Maybe - if the webinar is one that
will be always available. Infographics
often don't generate clicks because
they don't give the Pinner any reason
to click! Don't give it all away in the
graphic so they have to click.”
Alisa Meredith
TAILWIND
Pinterest Q and A

17.
Should we sign up as a business Pinner?
“If you're going to use Pinterest for your business, yes! You'll
get access to analytics and to advertising. It's also very easy to
convert if you started with a personal profile.
https://www.pinterest.com/business/convert/””
Alisa Meredith
TAILWIND
Pinterest Q and A