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These campaign images of the crinkly-eyed, lopsided-smiled California James Dean-alike are released by the Florentine luxury giant today to mark the inaugaration of its excellent-sounding new sartorial service. Called "All The World's a Stage" it was shot by Nathaniel Goldberg at the huge Roman film studio Cinecittà, and gives the smoothie-chops
Spiderman
star plenty of opportunity to squint against an evocatively smokey film-themed backdrop.

Gucci is a long-standing Franco fan: it first cast him in a fragrance campaign in 2008 which, he noted at the time, was ironic because was once caught shoplifting cologne. As well as that heady whiff of danger, Franco also comes with some pretty solid cinematic pedigree - and he hosted last year's Academy Awards dressed head to toe in Gucci made-to-measure.

So how much will it cost to ape Franco's interpretative skills? According to Gucci, made-to-measure suits will start at £1,900 when the service becomes available in 11 boutiques worldwide by the end of the year. Customers will be able to choose from 178 possible combinations of colours and fabrics, with little extras - like a satin lining or (hmm...) diamante embroidery - on offer too.

For a made-to-measure service from a house such as Gucci, this price isn't actually nearly as eye-watering as it might of been. And just think, after you've made your choices endured the six or so weeks wait it will take Gucci painstakingly to craft your personalised suit you can slip it on - and suddenly look like James Franco. From the neck down.