New Look, New Awards

Good morning, and welcome to a new look for ClickZ and Search Engine Watch, as well as a new twist on ClickZ’s annual Marketing Excellence Award.

Since both ClickZ and Search Engine Watch celebrate 10th anniversaries this year, we reassessed. Both sites have grown considerably in both size and complexity over the years. That’s why we’ve updated the look and feel, and hopefully made both sites (along with their respective newsletters) more usable and navigable.

And because 10 years is such a milestone in this nascent industry, we wanted to mark the milestone with our annual awards, too. Rather than have you readers select the best products and campaigns of the past year, just this once we’re expanding the scope to look at the first 10 years of interactive marketing and advertising. In October, we’ll confer 10 awards in 10 categories to those products, services, businesses and people who have made the most significant contribution to the industry overall — the ones that got it all started, so to speak.

And as usual, our readers have a big say in who those winners will be. Please nominate your candidates.

Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?