London Gatwick airport awarded for the best use of social media

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It's quite surprising that the award for providing the best
online customer service goes to an airport. That's exactly what
happened as the Econsultancy Innovation awards 2010 winners
were announced. How did an airport earn such a prize? Through excellent
use of Twitter and a clever way to present the forthcoming
reconstruction.

Innovative use of social media

Twitter is no doubt becoming a mainstream
service. London
Gatwick (LGW) airport is making a good use of it. Speed is
crucial with Twitter and providing a quick response is
the key to success. The airport incorporated a nonstop response tool, so
no comments or questions are missed. Twitter
is also heavily promoted around the airport premises. So if you
find yourself traveling through the airport, don't forget to follow @Gatwick_Airport on
Twitter.

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Barcodes will show what's coming

As the first-ever airport, Gatwick has been using the
Stickybits barcodes. These are installed to communicate the
huge airport reconstruction program to passengers. One
billion pounds will be spent to improve all the facilities.
A passenger, who has downloaded the free Stickybits
application onto his or her phone, can discover what's coming. The
Gatwick Discovery Tour uses the barcodes placed around the
airport to give a passenger an audiovisual peek to see how the
particular facility will be upgraded.

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