/ NEW ARTICLE: The Facebookification of Climbing

As top American climber Tommy Caldwell sits out a Yosemite snow-storm on the side of El Capitan - a week in to his attempt to free the well known Dawn Wall Project - 2957 people follow his progress via his regularly updated Facebook page.

Here, American Alpine Journal editor and seasoned margarita drinker, Kelly Cordes (he's also a climber...) takes a look at the instantaneous nature of modern climbing media.