In order to support complex sales cycles and generate qualified leads, it’s considered a good practice among B2B marketers to match content to buyer stages. The goals for early buying stages include raising brand awareness, establishing authority in the industry, increasing reach and engaging targeted audiences. These early stage goals require the most content to be published and this is where content curation is most useful, being a cost and time effective tactic to fill up your content calendar.Infographic by: inbound.li