An invitation to engage with video advertising is more than just a gateway to a compelling experience; it can be valuable real estate in itself. 69 percent of users spent over five seconds looking at the interactive teaser compared to just 11 percent who viewed the standard animated banner. Further, 82 percent of those who viewed the teasers reported “favorable” or “very favorable” brand perception on the surveys compared to just 68 percent of those who viewed the standard banner.

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