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Sydney-based company LMS Thinking reveals how to build a successful campaign and maintain a loyal customer base through the use of direct marketing strategies.

SYDNEY, AUSTRALIA, April 04, 2014 /24-7PressRelease/ -- LMS Thinking is an outsourced marketing and sales company which offers direct marketing campaigns to brands from a wide range of industries across 3 continents. LMS Thinking opened its Sydney office in March 2013, and in the first 6 months had already cornered 9% of the city's outsourcing market. Due to phenomenal growth in the last 12 months the firm plans to open new offices in Melbourne, Adelaide, Perth, and Brisbane this year. In addition to the Australian expansion, LMS Thinking has been active in London, UK since 2007 and in New York City, USA since 2012. The company's clients include businesses from the cosmetics, telecoms, entertainment, and non-profit industries. Managing director Tim Kennedy asserts that the use of direct marketing has been instrumental in the growth and development of the company over the last 7 years.

Direct marketing is a diverse industry which covers the promotion of products and services to consumers through personalised, targeted communications. LMS Thinking provides in-person direct marketing services through business to business, events-based marketing and in-store promotional campaigns. LMS Thinking reports that person to person marketing and selling generates high quality leads and develops customer loyalty by creating a stronger level of consumer engagement with the product or service on offer. "What remains consistent across the 3 continents we have worked across - Europe, North America and Australasia - is that people like to buy from people. I believe that there are so many online and media advertisements clamouring for attention that people do start to tune out. However, a friendly conversation with a human being which addresses the consumer's needs and answers their questions honestly is something that can really make a brand stand out from all the others," says Tim Kennedy, managing director of LMS Thinking. Research from the US Direct Selling Association reveals that 74% of American adults have purchased products from a direct seller, and that the industry accounts for US$166.9 billion worldwide. LMS Thinking also reports that direct marketing is highly measurable and accountable, allowing the firm to analyse which campaigns and strategies are the most efficient and cost-effective for the client.

LMS Thinking suggests that Australian businesses should utilise direct marketing as an extension of their online and traditional marketing campaigns. "We do not expect direct marketing to replace pre-existing campaigns, but rather to be used as a cost-effective addition to boost customer retention and brand reach," says managing director Tim Kennedy.

LMS Thinking's aim is to continually improve all aspects of the industry in which we operate our outsourced services. Our vision is put into action through research and reporting a focus on activities that generate a higher return on investment for our clients. The partnerships we form with clients, suppliers and customers will be the staple of our business operations which we plan to constantly evolve to keep up with economic conditions and industry trends.

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