Egg Films and its sister company Arcade Content both featured prominently at last week’s Creative Circle Ad of the Year Awards, with Dani Hynes working on the Digital Ad of the Year; Rob Smith and Jason Fialkov being part of the campaigns that came second and third respectively in Integrated; and Terence Neale having three finalists in the Film category.

Egg Films’ Dani Hynes directed the appeal video at the core of MullenLowe’s Get Me To 21 campaign for Jenna Lowe, which was named Digital Ad of the Year.

The campaign invited people to Jenna’s 21st birthday party – if they became an organ donor to help the 19-year-old get there. The campaign created a national conversation about organ donors, with over eight million Twitter impressions and R17m in earned media coverage. It won an APEX Grand Prix and a Gold Loerie award, among other accolades.

Tragically, while Jenna eventually found a donor, she didn’t make it to her 21st, passing away last July.

“We don’t often get to save lives in advertising but when Kirk and Eric from MullenLowe introduced us to Jen we knew she really could,” says Dani. “Her generous spirit, her genuine care for everyone and her ability to get you to want to be a better version of yourself was extraordinary. Jenna decided she wanted to make a difference and thanks to #getmeto21 she really has. Her courage and care changed minds and got people thinking. She was one of those rare people who leave the world forever changed.”

South Africa has one of the worst organ donor rates in the world, with less than 0.3% of the population registered as donors. While the campaign generated 40 000 new organ donor registrations at a 287% new registration growth rate, over 4 000 South Africans are still awaiting transplants. “Please become an organ donor,” says Dani. “Even one person on the register is reason enough to do it and there are still thousands.”

Sanlam One Rand Family, directed by Arcade’s Rob Smith for King James, was the Runner Up in the Integrated category. The five-part documentary series followed a South African family living beyond their means, who have their salaries paid in one rand coins for one month to give themselves and their country a new perspective on spending and saving. One Rand Family has also won four Gold Midas Awards, among other accolades.

Egg Films’ Jason Fialkov directed the commercial driving JWT’s Smirnoff Ice Double Black Explore The Night campaign, which placed third in the Integrated category. His commercial captured a wild night out, inviting viewers to download the Explore The Night app and order a cab to take you to your club, with the knowledge that every cab is free but some are special…

Egg Films’ Terence Neale had three finalists in the Best of Film Category: Chicken Licken The Great Escape for Net#work BBDO; 5FM Without 5 for King James II; and his Careers24 campaign for Ogilvy Cape Town.

About Egg Films
The most awarded South African production company at The 2015 Loerie Awards, Egg Films represents directors Brent Harris, Dani Hynes, Jason Fialkov, Slim, Sunu and Terence Neale. We do tv ads, music videos, short films and other things too. For more information, visit http://eggfilms.tv

About Arcade Content
Arcade is a division of Egg Films that produces content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos and documentaries. Arcade represents directors Kyle Lewis, Lebogang Rasethaba and Rob Smith. For more information, visit http://arcadecontent.tv.

Related

Your Future Is Not Mine, a global adidas Originals short film directed by Egg Films’ Terence Neale, won a Gold Film Craft for Original Music at Cannes Lions, thanks to vocalist Daisy Hamel-Buffa and Squeak E Clean Productions.

Egg Films and its sister company Arcade Content both featured prominently at last week’s Creative Circle Ad of the Year Awards, with Dani Hynes working on the Digital Ad of the Year; Rob Smith and Jason Fialkov being part of the campaigns that came second and third respectively in Integrated; and Terence Neale having three finalists in the Film category.

Films’ Jason Fialkov directed First Kiss, a heartbreaking love story for the Western Cape Government. The spot was recently featured in leading international trade magazine Shots. If you haven’t seen it yet, stop reading and press play before we spoil the twist in the tale.

Egg Films’ Terence Neale is in the international spotlight again for Your Future is Not Mine, a global adidas Originals short film for New York agency, Johannes Leonardo. Your Future is Not Mine cracked this week’s Best Ads on TV; was Top Spot of The Week on Shoot; and was Editor’s Pick on Creativity and Little Black Book.

Egg Films’ New Year’s resolution was to avoid any one-night stands in 2016 (with the possible exception of their Loeries party). So far, so good, with three campaigns already flighting this year, after second, third and fifth dates respectively with repeat clients Careers24, Standard Bank and Wimpy.

Egg Films and its sister company Arcade were among the big winners at last night’s Loerie Awards, with their directors picking up two Golds, three Silvers, five Craft Certificates and two Bronzes across the TV & Cinema and Branded Content categories alone.

The Careers24 three-part campaign for Ogilvy Cape Town directed by Terence Neale of Egg Films has featured in the top three best spots in Ad of the month as voted for by creatives in the industry. This follows its popularity on Ad of the Week for Marklives along with the campaign becoming a conversation starter on social media.

After an incredibly busy stint, Dani Hynes's last project was a real heart and soul campaign which involved the community, whilst also helping to improve their lives. This aptly demonstrates what the NIVEA Care is Beautiful initiative is all about.

Dani Hynes recently directed a five spot campaign for First For Women with Black River FC’s creative team of Ahmed Tilly, Vanessa Gibson, Lufuna Mavhungu and Ilze Venter. This series of ads was created around the insight that man logic causes men some lapses in practical reasoning.

To continue what has been a busy and exciting year for Sunu working on large scale productions for the Castle Boucher Rhino legacy, Discovery Insure, SA Tourism, Black Label, and Vodacom, Sunu recently directed the new commercial for Vodacom through Ireland/Davenport.

Along with a lot of other exciting developments within the brand story, Egg Films is proud to launch its new logo and new website. Egg called in Johan de Lange, famous for his original and witty illustrations to craft the logo for the next incarnation of the Egg story.

ABOUT EGG FILMS

Egg Films started in 1998 as a two man operation based in Cape Town. Through a philosophy of creating innovative and conceptually-driven work, the South African production company built a reputation for producing award-winning commercials.

Egg rapidly established itself as a leading production company in South Africa, picking up a slew of local and international accolades along the way. Egg is a regular inclusion in the Gunn Report’s ‘Most Awarded Production Companies of the World’ feature.

With offices in Johannesburg and Cape Town, Egg represents a strong roster of local and foreign-based directors. Egg has expanded beyond advertising, exploring documentaries and music videos, as well as developing feature films.

Today, Egg has cemented a reputation for outstanding work, with a hands-on service department that extends Egg’s core principles of innovative, creative work to a wide range of visiting international production companies, shooting in Southern Africa and the Indian Ocean Islands.

KEY ACHIEVEMENTS:
:: Winning South Africa’s first ever Grand LIA at the London International Awards 2010 for Topsy Selinah
:: Three inclusions in the annual Gunn Report’s ‘Most Awarded Production Companies of the World’ feature
:: Gold Lion at Cannes
:: Gold Andy Award
:: Gold, Silver and three Bronzes at the Clio Awards
:: Two Golds at the New York Festival
:: Six Grand Prixs, 37 Gold and many Silver and Bronzes at the south african Loerie Awards
:: Being the most awarded production company at the Loerie Awards in South Africa for 2013
:: Winning Creative Circle Ad of the Year 2013

If you’re feeling nostalgic, check out our favorite work from the Noughties here.