Upfront moves as early buyers cut TV ad deals

AUTHOR(S)

Friedman, Wayne

PUB. DATE

May 2000

SOURCE

Advertising Age;5/22/2000, Vol. 71 Issue 22, p3

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article reports on the decision of media buyers to negotiate upfront agreements with television networks immediately after the announcement of fall 2000 programming schedules. Starcom Media Services, MediaVest and Media Edge are among the media buying agencies that signed early deals with television networks and paid cost-per-thousand increases of 10 percent to 12 percent over the previous year. Observers claim that the buying level may be a bargain as average CPM increases of 15 to 17 percent are anticipated.