Samsung’s Galaxy S III became synonymous with “Android” last year, as it solidified the Korean juggernaut’s place as the number one smartphone manufacturer. The Galaxy S brand, which has existed since early 2010, received critical praise as it rose to become the primary competition to Apple’s iPhone. Samsung led the Android marketshare growth curve, as it pushed dozens of devices designed to appeal to all markets.

However, sales of the Galaxy S4 are beginning to concern investors. Analyst Jung Sang-jin asked ”is Samsung’s smartphone story now over? Not quite yet. It’s growth is indeed slowing due largely to disappointing sales of the S4.” He continued, ”Yet I think Samsung has some exciting stuff up its sleeves. The problem is no one is sure whether these products can really wow investors and consumers.”

That ultimately is the question: the Galaxy S4 was widely critiqued for not offering enough functionality or change to compete with other devices. Samsung seems content to push gimmicky features in lieu of actual innovative change.