Social Media

Yahoo Acquires Citizen Sports

Yahoo Inc. has announced at the 201 IMG World Congress of Sports that it will be acquiring Citizen Sports, a social and mobile application development firm focused on sports. Terms of the deal were not announced.

The acquisition, according to Yahoo, helps strengthen its "social strategy of enriching, aggregating and distributing social content from across the entire Web." Our guess is that Citizen Sports will provide Yahoo more distribution channels to promote its content and expand its reach, something we recently discussed at length.

Citizen Sports will be deeply integrated with the Yahoo Sports property, one of the most popular in terms of athletics. Citizen Sports provides Facebook, iPhone, and other apps for filling out brackets, checking scores, and participating in league partnerships. Having talented developers create the apps that will spread Yahoo Sports across the web seems like a sensible move.

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