An exhilarating story of a brilliant man's struggle to improve the situation of human rights and freedom of expression in his homeland, and a thoughtful exploration of the potential of art to shake the status quo to its core, AI WEIWEI: NEVER SORRY is an authoritative portrait of one of the world's most compelling figures.

AI WEIWEI: NEVER SORRY will be released in theaters on July 27th, 2012.

Drawing inspiration from Weiwei's famous photographs (from his exhibition "Fuck Off") giving the bird to symbols of injustice in his homeland (Tiananmen Square, the Birdsnest Olympic Stadium), the filmmakers are launching a campaign in the artist's honor which calls users to "#RaiseYourFinger" and share a digital protest. They are calling the artists, activists and dissidents- or even the mildly annoyed - of our their homeland to to submit photos of themselves raising their middle finger to various "injustices" within our society—including things as controversial and powerful as Wall Street or as playful and harmless as an annoying meme. The photos collected from participants in this campaign will be assembled into a larger photo mosaic, which will be presented to Ai Weiwei via the social media networks he is active daily in, as a tribute upon his June 22 release from government-imposed house arrest.

Participants should submit their digital protest by uploading to the official AI WEIWEI: NEVER SORRY Facebook page (link above), or by tweeting and tagging "@AWWNeverSorry #RaiseYourFinger."