"Cialis Promise" Offers Free Trial

Lilly ICOS, maker of Cialis
(tadalafil), has initiated the "The Cialis
Promise." To participate in the program,
men with erectile dysfunction
(ED) can download a Free Cialis Sample
Voucher and the Cialis Promise
Card at www.cialis.com.

A patient with ED would then talk
to his physician to determine whether
Cialis is right for him. If the physician
prescribes the drug, the patient would
take the script and the Free Cialis
Voucher to his pharmacy to receive the
free trial. After taking Cialis as directed
by his physician, the patient would
complete the Cialis Promise Card and
send it, along with a copy of the pharmacy
receipt from the free voucher, to
the mailing address on the Cialis Web
site. If the patient decides that the drug
is right for him, Lilly will send another
voucher for a second sample. If the
patient does not feel that Cialis is right
for him, Lilly will send a voucher for a
trial of the oral ED treatment (PDE5
inhibitor) of his choice, as prescribed
by his physician.