What is a petite lap giraffe?

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A petite lap giraffe is a fictional domesticated animal created for a viral marketing campaign by DirecTV, an American satellite cable TV provider. The animals were featured in television commercials and on a website set up in support of the campaign.

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The website, petitelapgiraffe.com, was unveiled in March of 2011. Petitelapgiraffe.com claimed to be the website for a giraffe-breeding outfit called Sokoblovsky Farms, but the farm was every bit as fictional as the animal. The site featured numerous photographs of the diminutive creatures and even a webcam feed showing the creatures walking around the farm during the day and sleeping at night. The animals shown were nothing but special effects. As the site did not feature any disclaimers, many were tricked into believing the animals were real.