BEGIN:VCALENDAR
PRODID:-//mediabistro.com//RemoteApi//EN
VERSION:2.0
METHOD:PUBLISH
CALSCALE:GREGORIAN
X-ORIGINAL-URL:http://www.mediabistro.com/events/ical/
X-WR-CALNAME:mediabistro.com Events
BEGIN:VEVENT
SUMMARY:Bring in the Music, Bring in the Funk: Digital Branding, Music, and Brand Partnerships in a Digital Age Featured Speakers: - New York, NY USA
DESCRIPTION:Bring in the Music, Bring in the Funk: Digital Branding, Music, and Brand Partnerships in a Digital Age\n Featured Speakers:\n John McCarus, SVP Group Director of Content at Digitas\n John Mitchell, VP US Sales at Spotify\n Camille Hackney, SVP Brand Partnerships and Commercial Licensing at Atlantic Records\n Bruce McKenzie, General Manager at Green Light Music\n Date: November 11th, 2012\n Time: 6:00-8:00 pm\n Location: Corbis Images, 250 Hudson Street, 4th Floor NY NY 10012\n Event Overview\n Bring in the Music, Bring in the Funk: Digital Branding, Music, and Brand Partnerships in a Digital Age\n We invite you to join the conversation at Bring in the Music, Bring in the Funk as the Talk NYC community discusses how music is continually evolving as a branding and marketing tool.\n The fundamental shift to digital media in how we communicate has created new opportunities in the digital world. It has also changed how music can be layered together with marketing and branding campaigns.\n Brand and music partnerships are imperative, especially now that modern technology affords us new ways to connect with customers and music enthusiasts. At the end of the day, brands and artists tend to share one overlapping similarity: Both need to connect with people at the right time to reap the rewards they seek.\n During our upcoming event, we will explore the following questions:\n Where does music fit within a content strategy?\n How are brand partnerships handled today with such a large weight placed on social media?\n What are the metrics for successful partnerships when social media and tech platforms are layered into them?\n What is the value of music to any marketing or branding campaign?\n What advertising units work with music involved, and which ones do not work?\n Rooftop reception (dependent on weather)\n Sponsors: Corbis Images, Frankfurt Kurnit Klein Selz LLP\n Tone: Fun, informative, casual, actionable\n Event landing page: http://www.talkforumnyc.com/talk-conference/tech-madison-avenue/
LAST-MODIFIED:20150802T171717
UID:event_19245@mediabistro.com
CLASS:PUBLIC
CREATED:20150802T171717
DTSTAMP:20150802T171717
DTSTART:20121111T180000
DTEND:20121111T200000
LOCATION:New York, NY USA 250 Hudson Street, 4th floor
URL:http://www.mediabistro.com/events/view_event.asp?id=19245&c=ical
END:VEVENT
END:VCALENDAR