Dana White, 37, is largely credited with helping turn Ultimate Fighting Championships from a farce into a force in the world of mixed martial arts. As UFC president, White has overseen staggering growth in the public consciousness and helped UFC stake a larger claim in the pay-per-view market than WWE or boxing last year. As it goes more mainstream -- UFC was featured on recent covers of Sports Illustrated and ESPN The Magazine -- White has ideas about how it can grow even bigger. He talked about a wide range of topics recently with the Star Tribune.