Citizen Brick's actual target audience, according to its cheeky online marketing, includes "nostalgia benders," "jaded hipsters," "reclusive diorama-builders" and "funny people" — though perhaps the company meant to include "small children who watch television shows featuring violence and drugs" on the list of their biggest customers, but they forgot.

Wired magazine interviewed the owner of Citizen Brick, Joe Trupia, back in August, and he said the company had received a flood of requests to build a lab after its related "chemistry enthusiast" figurine sold out earlier this year.