Online Ads in China Go Offline,
Eschewing Banners for Bus Shelters

The epicenter of China's Web ad explosion? Beijing's bus shelters, which are booked four months in advance and accost passersby with in-your-face taglines like "How much are you worth today?" At Top Result Promotion Ltd., which sells advertising on public buses, dot-coms account for a quarter of the clients, up from zero six months ago.