Kevin Shively's Blog (7)

Last month, Twitter announced a new feature that allows users to curate content in a new and more sophisticated way. Custom Timelines are available in Twitter’s popular TweetDeck client, and make content organization easier, both as a consumer and as a producer.

There are several reasons I love this. As a fan of funny tweets, I’m looking forward to all of the Comedy custom timelines that I can waste time looking through. As a news junkie, I’m excited for the curated news timelines…

As new ways of measuring digital programs pop up every day, the data available to marketers can be absolutely overwhelming. Trust me, I work for an analytics company focused on simplifying measurement, and even I have to take a step back to determine whether or not I’m getting buried in data I don’t need.

I've worked on a dozen or more reports and studies, countless blog posts, and hundreds of press requests. Each time I…

When Instagram was acquired by Facebook for $1 billion, the network boasted 22 million active monthly users. A year later that total has grown by 500%. In an effort to keep over 100 million users engaged, Instagram has made some significant changes along the way.

After adding richer Facebook integration and web profiles, the photo sharing network ruffled feathers by dropping Twitter card support and updating their privacy policy; a move designed to position the inevitable ad…

When I was a kid, I’d twist an Oreo apart so I could get to the good stuff first.

On Sunday, Oreo’s brand team and agencies Wieden+Kennedy and 360i had a similar philosophy: Let's just get to the good stuff.

It’s why they 360i was primed and ready to drop their game-changing Twitpic moments after the power went out at The Superdome. It’s why Wieden+Kennedy helped develop the first ever Instagram call-to-action in a Superbowl ad, and it’s why they didn’t bury it quietly in the…

Competitive analysis isn’t always easy. Many factors influence which brands you should view as social competitors. Sometimes those you stand to learn the most from aren’t your closest competitors by market share. Focusing on the wrong metrics or competitors can sometimes leave you with unexpected results and an unclear path for how to act on your findings.

Does that mean that we should just forget about competitive analysis altogether? Of course not; refocusing your approach can…