Sites Use Different Talents
To Expand Original Content

Who's heard of Marcus Carmouche or Mike Lurie? No matter. CBS SportsLine will pit its writers against Peter Gammons and Dick Vitale any day.

"Users click on a famous face and come up with a hollow experience," says Steve Miller, director of editorial for SportsLine.com Inc., parent of SportsLine. "Some of our competition have guys who are spread too thin. We don't worry about getting our hair cut for the TV...