EMV Compliance Deadline Approaching – $2,500 Fines from Choice Hotels

Choice Hotels’ mandated EMV solution hits another deadline in two weeks. Properties deemed non-compliant face a $2,500 fine on December 1st – so please, if you have not taken the necessary steps with your property in this area – DO IT NOW.

For properties that were already utilizing Shift4 prior to August 1st, you MUST have paid for the new devices (through Choice billing), signed a new Shift4 contract, completed any merchant data forms, AND scheduled a time with Spencer Technologies (provider of EMV devices) by November 30th to be deemed compliant.

For properties that were NOT using Shift4 prior to August, you MUST have paid for the new EMV device (or devices) via Choice Hotels franchise billing, signed a Shift4 agreement, AND completed the merchant data forms. This process can take several days, and there are only 9 business days left in the month as of this posting.