Why is Business Writing So Awful?

Jason Fried nails it. Businesses that are in business to make money while making us stupid aren’t businesses worth doing business with. I think this is one of my biggest frustrations with the business world–that there’s too much fear of offending customers, and too much “spreadsheet thinking” that governs the decisions that dehumanize the marketplace and leave if void of interesting thought and personality. I think the desire for the types of companies that Fried uses as examples in this article will trump generic, big business in significant ways in the years ahead.