If you want to understand how much the economics of media have changed, nothing illustrates it better than the music industry. And a good example of that is the Gathering of the Vibes, which is celebrating ...

Paul Darling joins Publicis' VivaKi unit as CFO, responsible for all financial and fiscal management of the tech-focused company's operations. He fills a role being vacated by former VivaKi Executive Vice President-Global Finance Jim Collins, who ...

As far as media consumption milestones go, 2016 could well be "the year" for two important media: mobile and video. According to new estimates released this morning by Publicis' ZenithOptimedia unit, next year will be the ...

Time Inc. is expected to Monday announce the expansion of its "programmatic print" offering by introducing a dozen new audience categories that can be targeted via print advertising. AdExchanger first
reported the updates. ...

The decline of linear TV viewing is in direct correlation with the increasing quantity and quality of content available online, both from short-form platforms like YouTube and long-form platforms like
Netflix. ...

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.