Amazon’s ecommerce empire, sophisticated trucking distribution network, advanced technology, and deep pockets could all help Whole Foods run circles around its old-fashioned rivals.

As of 11:45am eastern, here’s the grim state of the rest of the grocery industry:

Amazon: +2.91% to $992.21

Wal-Mart: -6.02% to 74.16

Target: -9.52% to $51.14

Costco: – 5.89% to $169.48

Kroger: -12.34% to $21.53

Dollar General: -5.17% to $68.58

SuperValu: -13.56% to $3.25

Sprouts Market: -6.38% to $20.99

Smart & Final Stores: -14.96% to $9.52

Weis Markets: -5.30% to $48.22

Ingles Markets: -4.57% to $33.40

After tech octopus Amazon bought a grocery store, you can expect the other grocery stores to acquire or invest in building more tech to try to keep up. It seems Amazon has realized there’s a huge opportunity in owning the staples of the modern world, from AWS servers that run your favorite apps, to Amazon Prime that delivers everything between packaged goods and streaming movies, and now your local fancy grocer.