Update at 5:17 p.m.: The Patrick campaign has responded with its own high-tech humor. Click here to see "the real story of 'frozen' in the Texas lieutenant governor race." It has no fewer than seven GIFs from the movie "Frozen."

They say things such as, "David Dewhurst was a bit distracted and never got serious about border security until Dan Patrick arrived in the Senate."

Dewhurst is like a moose slipping on ice, Patrick's response suggests.

"Texans need a lieutenant governor who will cut property taxes and secure the border, not a moderate without solid conservative footing," it says.

While we're on this ice-capped mountain theme, we should note that last week, the Texas Democratic Party put up its own website critical of Dewhurst -- and presumably, making a pun about the soft drink Mountain Dew, although I could be wrong about that. Check it out here. As the Dems want you to tweet, #DontDotheDew.

Original item at 4:38 p.m.: Lt. Gov. David Dewhurst, with apologies to Disney, wants you to know that his GOP runoff opponent Dan Patrick is a "phony."

On Wednesday, the Dewhurst campaign released a web video that soon went viral.

It stressed that Patrick was born as Dannie Goeb and sure did some wacky things as a Houston sportscaster in the 1970s and 1980s -- such as take off his shirt and, on camera, let two women paint him Houston Oiler blue.

It's the second shirtless appearance by Patrick in Dewhurst attack ads in recent days -- and for many of us, that's probably enough.

Patrick, who led Dewhurst by 13 percentage points in the March primary, has said the incumbent is desperate and using gutter tactics to divert attention from his overly moderate record as the Senate's presiding officer since 2003. Patrick has taken particular exception to Dewhurst's use of photographs commemorating Patrick's appearance at a charity event. Patrick agreed to wear no shirt under his jacket.

In the Dewhurst web ad, called "The Ballad of Dannie Goeb," a still photo of Patrick is Photo-shopped so that he's Elsa, princess of Arendelle, in the Disney movie "Frozen."

To the tune of the film's Oscar-winning song, "Let It Go," the fictional Patrick sings of his newfound freedom to be who he really is, much as Elsa expressed her relief to no longer keep secret her supernatural power to produce ice, frost and snow at will.

In "The Ballad of Dannie Goeb," the fictional Patrick is uptight, wearing a blazer and tie, as he recounts his supposed past efforts to keep people from knowing about his bankruptcy and federal, state and local tax liens. They stemmed from the failure of his chain of five Houston sports bars in the mid-1980s.

"I ... won't let them see that I'm a phony, radio disc jockey," he sings, wearing a purple cape as Elsa did in the film.

"I'll try to lie, why should they know? Well, now they know."

The ad then shifts to grainy footage of Disco Dan, trying his hand as a singer at least 30 years ago, and then sitting as the women paint his upper body Oiler blue. "Dannie Goeb! Dannie Goeb! I can't lie to you any more. That's my name! Dannie Goeb! And I've got lies to answer for!"

The Patrick campaign did not immediately respond to an email seeking comment. The Dewhurst web ad is below. You can watch the box office hit's "Let It Go" here.