Urban Eola

Darren Rovell, reporter on CNBC's "On the Money", "Squawk Box", and "Power Lunch" just emailed me that he started a new blog on the CNBC site. Sports Biz with Darren Rovell will cover the business of sports, which is a $200 billion annual industry. Rovell, with his sports biz. background as former sports business guru/ reporter at ESPN, will be covering endorsements, lawsuits, stadium deals, contracts and much more. I can guarantee that this guy's blog will have the same first-rate content that his ESPN articles did.

Let me personalize this Rovell character for a minute. As a sports business aficionado I used to dig all of Darren's articles and pieces on ESPN. When I found out he was launching a book on the rise of Gatorade (The First In Thirst: How Gatorade Turned The Science of Sweat Into A Cultural Phenomenon), I thought his interests were so similar to mine that I looked up his background and sent him an email. He was nice enough to respond (despite probably getting all kinds of mail from readers as you would expect of any ESPN or CNBC reporter) and we also briefly talked over the phone about sports business, future books that he might be writing and the NYC Marathon (which we both ran) . He even donated to my niece's fundraiser for my efforts during the Chicago Marathon. So for that, check out his blog.