Standing on the aft deck of the Swan 115FD superyacht Shamanna as we wait in the lee of the rocks outside Porto Cervo, Sardinia for the wind to drop, I have a chance to reflect on this glorious brand and its 50 years of glorious history. That the company has showed steady and progressive growth since those earliest days in 1966 is apparent by the yachts floating around us. We are here for the Rolex Swan regatta, and in all 125 Swans have flocked to the Costa Smeralda to take part. Among them are all three of the flagship 115s Swan has launched since 2015, and each one is different. It is suggestive of the blend of careful design and customisation that the Natutor’s Swan team offer, and it shows throughout the fleet. Robert Holm, customer care director Finland for Nautor’s Swan, estimates that around 2,040 Swans have been built over the last 50 years, and that close to all ...