Marketing

Demi Lovato does a Kardashian with ‘Path to Fame’ mobile game

The lucrative success of mobile game Kim Kardashian: Hollywood is leading several musicians to attempt to follow suit, with that game’s publisher Glu having signed up Katy Perry, Britney Spears and Nicki Minaj already. Rival publisher Pocket Gems has its own music deal to sing about, with Demi Lovato. They’ve collaborated on Path to Fame,...