Knowledge Base Articles

The concept of promotion is nothing new and companies have been
making use of different items for the promotion of their products and
services for a long time now. Why do you think big beer companies and
tire companies distribute calendars to their customers? They do not do
this out of any charity; they have advertisement of their name and logo
behind this motive. There are many instances when promotional items
become renowned among the customers so much that they await its arrival
patiently. One such example is the calendar made by Pirelli. They make
tires but cleverly distribute their calendars with glamorous models and
these calendars are now probably known more than the company itself.
There are countless gift items that a company can use to promote its
products but in recent years coffee mugs with the names and logos of
companies printed over them have become very popular. These mugs are
chosen primarily because they are used by the customers regul

A proven marketing technique that companies use to promote their
brand is by using promotional merchandise. One of the most popular items
are promotional mugs, where you can customise and print your logo or
message for all your customers to see. Here are the top five benefits
why you should consider them for your next marketing campaign:
1. Maximising Exposure
The obvious benefit of producing your own range of printed and
promotional mugs is to get your brand exposed on an item that almost
everyone uses everyday. Think about it, since most employees like to
have tea or coffee at work, they are bound to find an abundance of mugs
in the kitchen. Some people even like to use travel mugs, which are
portable and have the potential to be seen by a wider marketing
audience. The more people that see your mug, the more exposed your brand
gets, and create potential interest from customers.
2. Practical and durable
Promotional mugs are items whic

Have you ever thought about how many plastic bottles get thrown
away each week? Well I certainly hadn't thought of it before. At least
not until I found out that a lot of the bottled water out there isn't
anything but tap water in a bottle. That got me started investigating
bottled water.
I found out that there are more than 60 million
plastic bottles of water produced, transported and disposed of every
day. And that's just here in the United States. Think about that for a
second.
60 million a day means that there are 21 billion 900
million plastic bottles disposed of each year here in the US. When you
consider the whole world it's astounding. So just from that information
alone. Are plastic water bottles eco friendly?
Not only did I find
out, much to my surprise, how many get thrown away daily. I thought
about the fact that plastic bottles are a petroleum product so I wanted
to know just how much it takes to make that many bo

Custom printed sports bottles are very excellent for promotional
activities during athletic events. Such bottles will be perfect as
inclusions in sports events because they are very useful especially
since they can help maintain hydration during the day thus helping the
athletes to avoid such problems as stroke or exhaustion. Thus while you
promote your business with custom printed sports bottles during sports
events, you also help the participants maintain a healthy lifestyle.
Sports
bottles are extensively used for promotional campaigns especially
during athletic events and are good for businesses that have an
understanding or connection with the sports industry. Companies can
provide these sports bottles as giveaway gifts during athletic events,
sports tournaments, and also for small sporting occasions. This will
help the companies increase their brand awareness and create an image of
a company that has a niche in the sports industry thus en

Promotional goods including printed promotional items and
corporate gifts are inexpensive and cost-effective as compared to other
conventional channels of communications, yet they are more powerful and
effective. Printed promotional items like bottle openers, desk sets,
passport covers, purses, jumpers, hats, mugs, pens and pencils and many
more are delivered among your target audience while corporate gifts are
handed out to business executives and employees at seminars,
exhibitions, conferences, trade shows and conventions.
These
printed promotional goods are highly acknowledged by your recipients as
they enjoy receiving and using them and your brand gets exposure on the
consistent basis. Promotional items are very effective for keeping your
brand name in front of your prospects for a long period of time and
reminding them of your company regularly. Among different printed
promotional items and corporate gifts, I think that promotional sweets