Projects

„Verba docent, exempla trahunt”

Therefore, we present an example of an integrated marketing campaign that best reflects the breadth of our services – it is a campaign for the British Association of Beef and Lamb Manufacturers (AHDB).

Situation

AHDB decided to enter the Polish market with British lamb – a premium quality product

Polish market has a huge potential as average Pole consumes 0,4 kgs of lamb per year, while average Brit 1,9 kgs

Task

Our task included development of B2B and B2C communication strategy (including campaign’s slogan) as well as visual identification of the project (including key visual)

The approach was to integrate various channels of communication to reach different publics effectively

Action

We have combined print, video and on-line channels to reach B2C and B2B targets

We created “provenance matters” slogan as the foundation for key messages and design

Campaign started in autumn 2015

photo: key visual

Study tours for buyers, chefs and journalists (recruitment, production of a video coverage)