Donor Focus: Gays and Lesbians

While Conard admits that tailoring copy and creative to the gay community can be tricky, he says he hopes more nonprofit groups will reach out to gay donors.

“As time goes on, and the stigma of being gay or lesbian decreases in our society, as it has recently, more [charities] will see the value of reaching out to this group,” he affirms. “Very often it’s just a matter of acknowledging that some of your donors are gay or lesbian, and respecting that.”