Only a few universities in the world have access to this data. UC is the first university in New Zealand to give this opportunity to its staff and students.

Gallup’s World Poll continually surveys residents in more than 150 countries, representing more than 99% of the world’s adult population, using randomly selected, nationally representative samples.

Gallup typically surveys 1,000 individuals in each country, using a standard set of core questions that has been translated into the major languages of the respective country.

Questions cover a wide range of issues including work, law and order, social issues, ethics, well-being etc.

Data are yearly and available since 2006. Because of its worldwide coverage, the Gallup World Poll provides a unique opportunity to put the New Zealand opinion into an international perspective and stimulate global awareness.

Did you know that in 2013, 66% of New Zealand respondents who were employed indicated they considered their job to be the ideal job for them (compared to 80% of German respondents)? Or that in 2017, 90% of New Zealand respondents indicated the area they live in is a good place to live for racial/ethnic minorities (compared to 42% of Chinese respondents)?

Added value

In addition to the Gallup Analytics portal which provides access to the aggregated results of these polls, staff and students can also obtain respondent level data from the Gallup World Poll via the Business and Economics Subject Librarian, Janette Nicolle. Given there are about 1000 respondents per country, for over 100 countries in the world and for most years since 2006, this is a great source of data for both research and teaching!

If you would like to know more details about this dataset or discuss possible uses of the data, please feel free to contact Business and Economics Subject Librarian, Janette Nicolle or Associate Professor Tom Coupe who has experience working with this database.