Natural Value is a family operation with low overhead, and do not have a central warehouse. The same manufacturers that produce Natural Value also produce for some of the "big names" in the industry. Natural Value began in 1996 to supply a reasonably priced line of premium quality natural and organic foods, and environmentally friendly non-foods to natural food suppliers. Natural Value partners with producers and packers to lower the cost of living naturally. To maintain the integrity of their products they partner with one vendor in each product category, and give their packers a fair price and do not change producers to simply get a better deal. Natural value builds partnerships with their producers and the quality of the products remains the same, passing this same quality on to its consumers.

"Natural and organic foods and planet friendly products should be affordable to everyone." Natural Value proudly provides lower prices to natural and organic products, using them every day themselves, standing behind their guarantee of quality.