"In a survey of thousands of consumers, concerning the
believability and credibility of media and advertising, 54% of those surveyed placed the
highest credibility in television with radio a close second. Only 38% ranked newspapers
with magazinesrankinglast at only
5%"Source: PreTesting Co., 1999-2000 season

While there are many fishing related websites in the market today,
only The Fishing Line is backed by a weekly Television Show seen in 5.2 million homes with 15
millionviewers in the northeast's NY Metro/NJ/CT Tri-state region and a pair
of weekly Radio Shows heard in 8 million homes!

We get set to begin our 2nd decade on the airwaves...our loyal
listeners and viewers number in the millions, not thousands! This
truly makes us the leader and one true Official Fishing Voice for
this region...the largest market place in the world!

With an on-line 115-page website and magazine, we average 1.5
million page views per month and one half million unique visitors per month! We
are light years ahead of any competition with streaming
video as clear as your living room TV set, real time streaming
audio of our two weekly radio shows and the
ability to place our advertisers radio & TV ads on our web site in streaming video
& audio!

After you review our rates we're sure youll agree The
Fishing Line, can AND will deliver your message with the ONLY true multi
media forum and package to the market serving you best.

With print media salesdown anywhere
from 7 to 9% each year over the last the half decade and local fishing magazines making
blatant exaggerations on their circulation numbers and so called number of readers, get
true to life advertising with radio, TV and the Internet. This is the new
market as dinosaurs of the past are losing readers NOT gaining readers as
the society of today wants their information now.

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"When we wanted to
expand the brand recognition of Boater's World Marine Centers
with New York and Long Island fishermen, we chose The Fishing Line as a key part of our
marketing effort.The results have been just
what we needed - a solid connection with fishermen and a good voice for our company."-Jay Jolly V.P. Marketing & Purchasing Boater's World Marine Centers.

As a result of sponsoring Rich Johnson and The
Fishing Line network & all he does, Rich
reaches the anglers who buy our products in the Long Island metro area and the Jersey Shore.
That's a huge number of avid anglers!"-Wes Campbell, president Daiichi Hooks.

"The Fishing Line is the
finest show on TV. It's entertaining, informative, and easy to understand. It's one of the
few fishing shows I watch beginning to end without changing the channel because of
boredom. Rich is a natural, both as a fisherman and a teacher. We're fortunate to have
Rich and his show on board. Hes helped make our products a household name in his
region! -Paul Fischer, District Sales Manager - Pure Fishing 1995-2000

"We sponsor Rich
Johnson's "The Fishing Line" because his shows (Radio and TV) are well known as
an effective conduit to the Metro New York, Long Island and Jersey shore anglers." -Jake
Hartwick, Exec. VP, The Outdoor Channel.

**********

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Do You Know...for less than 50% of what you pay for a full page ad in
fishing magazines, you can have a TV spot played on our show? Do You Know...even at
"thier" 50X rates...a TV spot is still less expensive by more than 50%?

Do you know that on average fishing magazines of our area only sell
22% to 35% of their magazines? That means an awful lot of them are never seen or read!

Did you know print publications claim three readers per copy, when in
reality they all live in the same household? It is our opinion you have gained nothing
from this, other than only one household with only one total income!

From my experience working for fishing magazines they usually average
maybe 22 to 30% selling ratios with return rates as high as 70
& 80%. Your company (no matter whether it's fishing related or not), cannot
afford to be one dimensional in printfor
all your advertising needs and derserves better and we enter the new
millennium!

Advertising with "The Fishing Line" multi-media
projects gives advertisers support through all three (3) mediums. If you advertise on
radio...you make TV appearances with web support. If you advertise on the TV you get the
radio and internet support and so on. If you would like to advertise on any of "The
Fishing Line" media projects, radio, TV, Magazine or web, browse through the
web links to the left and check out all you get. You'll find our rates more than competitive and for all the added coverage
through other mediums...you can't go wrong.

Feel
free to call and investigate how you can increase your business through advertising with

Copyright May 6, 1995-2017
The Fishing Line

"The
Fishing Line" and
"The Fishing
Line" & Design,
are registered Trademarks of Richard Johnson. They may
not be reproduced, copied, represented or used in any manner, shape
or form. The contents of this web site are copyrighted by Richard
Johnson & RJ Productions and may not be reproduced, copied,
reprinted or sold in any manner, shape or form, under penalty of law.