2019 Toyota RAV4

Prices

Buying Advice

Last Updated: January 24, 2019

Dominant Sales: The RAV4 was not only the top-selling compact SUV, but was also the best-selling vehicle across all crossover and SUV segments in 2018. Dealerships sold 4.8 percent more RAV4 models in 2018 than they did the year before.

Above-Average Prices: A base RAV4 starts at $25,500, which is about $1,000 above average for base prices in this highly-competitive class. However, a base RAV4 comes standard with a full suite of advanced safety features – like pre-collision braking and adaptive cruise control – making it an excellent value. When comparably equipped, options like the Honda CR-V and Nissan Rogue will cost you a bit more.

Time to Buy: The RAV4 continues to be a top seller because it offers everything most crossover shoppers are looking for, while also being one of the more reliable vehicles on the market. That means negotiating a low price at the dealership will be a challenge. However, since the redesigned 2019 model is now on sale, dealerships may be willing to sell the outgoing 2018 models at a lower price. Our Toyota deals page has information on financing, cash back, and leasing deals this month. Buyers on a tighter budget should take a look at the Kia Sportage. The Sportage starts about $2,000 below the RAV4 and ranks higher on our compact SUV rankings. For information on Kia lease deals, offers, and incentives, check out our Kia deals page, which may help you save even more.

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