Colors

Zapier uses colors to help amplify the personality of our brand: fun, clean, and simple. The aim of our palette is meant to enhance the user’s experience through the way they interact with our marketing and product.

Primary Colors

Primary colors are the core colors we use throughout our user interface. They should be used as the main colors to convey Zapier throughout our application and marketing.

Deep Space

#354147

Black Widow

#20272b

Batmobile

#5f6c72

Steel

#969ea2

Adamantium

#dadfe2

Storm

#f1f4f5

Lava

#ff4a00

Cyclops

#c63a00

Star Lord

#ffa38c

Drax

#ffd2bf

Heroine

#499df3

Captain America

#428ddb

The Tick

#add2fa

Iceman

#d1e6fc

Secondary Colors

Secondary colors are meant to help highlight and compliment our primary colors. They help us break out of the box, but stay within our brand guidelines.