Month: August 2018

No one likes to be micromanaged. Period. Most employees dread micromanagement, yet, often without our knowledge we all tend to micromanage especially in start-up environment where the company is very dear to the founders. “micromanagement is a management style whereby a manager closely observes or controls the work of subordinates or employees” Here are the …

Say my name is a new series from Baachu which aims to act as a step by step guide for successful branding. Ep 1: Of all the words we use, Brand is often overlooked and constantly evolving. The way brand behaves has changed drastically with the socio-economic and political systems over the time. The first …

Ep 1: What’s strategy and what’s not! Every so often, we have strategy meetings. For it not to be a mere ritual, we need to be clear we are in fact focusing on strategy and not merely trying to set goals, for there is a massive difference between the two. What’s not strategy: Your goals …