WHEN BUYING FRESH APPLES AND TOMATOES WILL
CONSUMERS PAY EXTRA TO HAVE COUNTRY OF ORIGIN
LABELING?
By
Athur Mabiso, James Sterns, John VanSickle, & Allen Wysocki
PBTC 05-03 August 2005

POLICY BRIEF SERIES

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UNIVERSITY OF
FLORIDA

Institute of Food and Agricultural Sciences

INTERNATIONAL AGRICULTURAL TRADE AND POLICY CENTER

THE INTERNATIONAL AGRICULTURAL TRADE AND POLICY CENTER
(IATPC)

The International Agricultural Trade and Policy Center (IATPC) was established in 1990
in the Institute of Food and Agriculture Sciences (IFAS) at the University of Florida
(UF). The mission of the Center is to conduct a multi-disciplinary research, education and
outreach program with a major focus on issues that influence competitiveness of specialty
crop agriculture in support of consumers, industry, resource owners and policy makers.
The Center facilitates collaborative research, education and outreach programs across
colleges of the university, with other universities and with state, national and
international organizations. The Center's objectives are to:

* Serve as the University-wide focal point for research on international trade,
domestic and foreign legal and policy issues influencing specialty crop agriculture.
* Support initiatives that enable a better understanding of state, U.S. and international
policy issues impacting the competitiveness of specialty crops locally, nationally,
and internationally.
* Serve as a nation-wide resource for research on public policy issues concerning
specialty crops.
* Disseminate research results to, and interact with, policymakers; research, business,
industry, and resource groups; and state, federal, and international agencies to
facilitate the policy debate on specialty crop issues.

When Buying Fresh Apples and Tomatoes Will Consumers Pay Extra to Have Country of
Origin Labeling?