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...1. Short introduction to the essay.
2. Definition of consumption.
a) Historical background
3. Definition of concept of seduced and repressedsociety.
4. Place of consumption in contemporaryconsumersociety.
5. Examples how both seduced and repressed lives interlink with consumption.
6. Different motives for shopping.
a) Everyday shopping for essentials
b) Non-essential shopping:
i) Luxurious or upgraded products, like expensive food
ii) Luxurious goods and services like holidays, boats, and private jets.
7. Concepts of lifestyle and status.
8. Conspicuous consumption and how it relates to people’s lives and vice versa.
9. It’s not what it looks like: different approaches to consumption among individuals
10. Strengths and weaknesses of Bauman’s model.
11. How exactly does Bauman’s model help to understand consumption?
12. Limitations of Bauman’s theory.
a) What can be done differently?
b) Are any other theories helpful to make this analysis complete?
13. Summary.
Ever since people discovered trade and moved away from self-sufficient model of household, consumption was taking place. Starting as a barter economy of exchanged goods, it changed through years to...

...Sciences
Concepts of the Seduced and the Repressed
Plan
Using the Book: Making Social lives ‘referencing’ reading chapter 1 and listing material and say what I need to use in my essay
Create an Introduction to include the question and basis for your main body.
Explain meaning of concept.
Explain two points of arguments:
1/ Bauman’s argument that we are divided into seduced and the repressed.
Looking at page 25 to 27 in Making Social Lives.
2/ Understandingconsumption
2/ Concept of positive and zero sum power about supermarket power.
.
Paragraphs in main body.
1/ Explain Bauman’s argument and give evidence.
Explain Bauman’s concepts of the seduced and the repressed.
Evidence to support Bauman’s argument.
2/ Who are the seduced and the repressed
3/ Divisions in consumersociety – ability and access to use.
Consumption and the ability to consume, relating to identity.
Belonging in society by ability to buy and spend
Looking at page 47 to 48 in Making Social Lives
4/ Exclusion from society by not being able to consume, creating a lack of belonging.
1/ Supermarkets – Do they produce a divided society
2/ Use concepts of Zero sum power and...

...Contemporary Art in a ConsumerSocietySociety has many influences that dictate the way a population will interact with one another, one of these influences is consumerism. Consumerism is the consumption of goods and services by society and how these products affect the society they reach. Society can be heavily influenced by consumerism. This is prominent throughout social environments; such as the media, television, advertising, etc. This high level of saturation and influence is represented through art. Often artist creations are derived from society and how the society functions and interacts with these influences.
Contemporary art raises many questions as to the reasoning behind the artist’s creation. Some questions to keep in mind are: How society views consumerism through contemporary art? How is society represented in contemporary art? How does society influence contemporary art? An analysis of consumerism in art can be made from observing particular pieces from such artists as Andy Warhol, Roy Lichtenstein, Tom Wesselmann, Jeff Koons, Barbara Kruger, and Takashi Murakami, to name but a few.
Turning the focus to Jeff Koons, who uses consumer objects in many of his pieces. One piece in particular; Hennessy,...

...To what extent are we controlled by the consumersociety we live in? The rise of the consumer culture is a phenomenon characteristic for our century. Most American people consider themselves the most prosperous and most free people in the world. Unfortunately, not everything is what it seems to be because of consumerism. It is a cultural cycle that whittles away America's intellectual prosperity. Consumerism itself is defined by the spending habits of the nation's middle and upper classes. According to Juliet Schor, the consumer culture represents a force too powerful to resist, thereby making it impossible to escape even if we wanted to. Therefore, people continue to be buying different products, even after they reach a state of comfort. In this essay, I will explain why I agree with Juliet Schor's statement.
It is believed that advertising manipulates the society through the products of consumer culture, and promotes a false consciousness of needs that later on becomes a way of life. Pervasive advertising and consumer culture have caused a decline in the intellectual standards of U.S. popular culture. Peoples lives today involve little thought; most facts and ideas are fed to a person by the media. Often, misleading or untrue statements are passed through different ads, and only few are noticed or complained about. This system threatens the integrity of American democracy...

...CONSUMERSOCIETY
The term consumersociety is commonly used to distinguish contemporary affluent societies from traditional agricultural or modern industrial societies, to emphasize the role of consumption as a factor in social structure and as an element of lifestyle.
History and Meaning of the Term
The concept of theconsumersociety has been commonly used since the early decades of the twentieth century, originally in the United States, where the wealth of mass-produced consumer goods first became apparent. It designates the importance of consumption in everyday life, but it has also had ideological connotations, meaning that capitalist economies are overwhelmingly efficient in providing commodities at affordable prices to ordinary consumers. In social science discourses, it has suffered from ill fame. As a theoretical vision of advanced capitalism, it has an air of ideological complacency. This usage of the term was most apparent in the cold war period. Critics have argued that contrasted to “class society,” the notion of consumersociety depicts consumers as a uniform albeit indeterminate group of people with similar interests instead of conflicting classes. It hints at general affluence...

...1605
Consumer culture is central to understandingcontemporary identities. Discuss
As the title suggests, this essay is going to discuss, to what extent does consumer culture affect contemporary identities. In today’s societyconsumer culture is everywhere and we would probably not be able to survive without it. It became such an important part of our lives that some people even build their carrier around it. Most businesses in modern societies, all around the world work as successfully as they do, simply because people became consumers and they buy their products. This essay is first going to look at why this change of attitude occurred and how exactly it brought about consumer culture. This will lead us onto how exactly consumer culture works and how it affects consumers. To answer the question fully, we will also look at the two view points on this matter. First we are going to discuss arguments which support the view that consumer culture creates modern identities. Secondly, arguments supporting the view that consumer culture is far less important than in the development of one’s identity.
Before the question itself is addressed, some background needs to be drawn about this issue. To be objective about this matter, it should...

...Discuss the psychoanalytic concept of narcissism with special reference to its applications in contemporaryconsumption
Narcissism is a psychoanalytic concept first introduced by Freud in an essay from 1914 which was dedicated to the topic, over the following century psychologists continued to study it and it has now become a central concept in contemporary psychoanalytic inquiry and is used extensively within the field of psychology to diagnose and explain a number of fundamental human mental conditions. The term is a reference to a Greek myth from which Freud drew inspiration; the myth revolves around the story of a handsome Greek adolescent Narcissus who, after rejecting the advances of the nymph Echo, falls in love with the image of himself reflected in the clear waters of the lake. He was unable to consummate his love and was so absorbed by his own image it lead him to spend hours and hours gazing into the water, eventually turning him into a flower which bears his name to this very day; the narcissus. This idea of ‘self-love’ lies at the very heart of narcissism and within this essay I will explore some of the central theories developed by leading psychologists, as well as the different ways in which people may carry out this form of love directed towards the ego, with special reference to types of narcissism that present themselves in...

...TMA-02 P1
Outline who are the winners and losers in a consumersociety .
A consumersociety is a society which is defined as much by what people buy and use as by how they are employed. There has been a gradual change in Britain since the Victorian era from a society defined by class to a society like today defined byconsumption. In a consumersociety however there are those who benefit from it, the ‘winners’, and those who do not, the ‘ losers’.
Consumption is more than purchasing goods to satisfy basic needs such as food and clothing. It is an activity that people take part in to establish themselves as individuals and to show self-expression, as well as identifying themselves as being part of a particular social group. This idea is part of the sociologist Thorstein Veblen theory of ‘conspicuous consumption’ .
The social scientist Zygmunt Bauman ( Material lives ,2009 ,p.25) defines people in a consumersociety as either ‘ seduced ‘ or ‘ repressed ‘. Those in the ‘seduced’ category are seen as been able to participate effectively in a consumersociety, and therefore are considered ‘winners’ . The ’seduced’...

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