Archives for March 2007

Just keep a heads up on you budgets and CTRs over the next week or so. Google Adwords is rolling out the reported changes from changing the paid ads on the search results to a yellow background. They have been testing this for a while and more and more people are coming to me with notices that they are constantly seeing yellow backgrounds on SERPs.
This is significant for … [Read more...]

Some people have claimed that my complete loathing for the content networks is unjustified, well here is my justification or at least some of it.
Yahoo's most recent study claims that 3 out of 4 Blogger URLS are spam blogs! Anyone brave enough to type "cheap tickets" in a search engine can find a plethora of one-page Web sites designed to drive traffic to other Web sites and … [Read more...]

The question of whether or not an advertiser should bid on branded terms is a debate that has been going on for a while. The argument against it is the fact that Google is doing such a good job ranking branded terms that its not needed to bid on them.
Well, Johnathan Mendezs has a 3 part post with an overly-elaborate study trying to answer the branded terms question. It is … [Read more...]

With the ever growing competition it is more important than ever to make sure your accounts are lean mean ROI machines. I've seen a lot of accounts that make very common mistakes that you just can't get away with anymore.
Content Network management - I know I've beat the dead horse about my dislike for the Google content network but its the truth. It is one of the first … [Read more...]

My previous premonition about the Google Phone looks to be coming true.. A venture capitalist has a post on his blog where he claims he's an insider on the hotly anticipated Google Phone (codename Switch). Now there is no official word from Google on it or if the service will be ad supported like I suspect but only time will tell. Move Coverage on Techmeme
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