Only acclaimed director David Fincher could turn me around on a brand like the GAP. To promote their Fall 2014 Dress Normal campaign, the GAP have enlisted the talented Fincher to direct a series of ads to capture the essence of the new clothing range.

There is an essence of rebellion captured in the beautifully shot black and white spots. The selection of music and the tag lines work brilliantly along with the performances of the cast.

My favourite would have to be the "Golf" spot. That panning shot of the girl dancing and passing behind the guy before he swings, completely won me over.