2. Builds Your Backlinks

One of the biggest reasons why many people dive into guest blogging is because it helps create good backlinks. Because algorithms in search engines like Google still value quality backlinks, this is a boon to SEO.

You need to keep in mind how backlinks have changed over the years, though. You can’t simply write a guest post and assume your site will perform better in search results. This is because sites like Google now rely on “relevant” backlinks.

A relevant backlink means both ends provide similar information. For example, you wouldn’t want to create a backlink from a fishing website if you owned a real estate business. Context matters, and you need to make sure your guest blogging makes sense for both you and the site’s owner.