The Vidicom team is always looking for ways to improve content marketing for brands. As an expert at linking brands and consumers, the Vidicom CEO Christy Ferer, stresses the importance of having content that serves your audience. In response to seeing the new movie, Lone Survivor, Jeff Boss, a 13-year SEAL veteran with four Bronze Stars with Valor and two Purple Hearts discussed the two types of SEAL-turned-writer, the Operator as writer and the writer as Operator. Boss calls the first type the “We” minded because they write to create value for others for their own personal and emotional fulfillment. Boss called the second type the “Me” minded because they tell others how awesome they are because they are fueled by their arrogance. The point that Boss is making is that if you want to attract an audience it is important to create value for others in a way that is not ego-driven and self-promoting.