Google Analytics and Google Webmasters Tools

That’s actually two tools, but close enough. They’re both free and they provide a wealth of data about your site and the activity of visitors on your site.

Video Creation

Not video hosting and I see on every other list, but video creation. Video hosting is a dime a dozen (maybe not a dime) but who wants to host crappy videos (that being said, the video on my home page isn’t great).

You either need to learn to make good videos or you need to establish a relationship with someone who does. You either pay them or work out some sort of barter agreement.

For what it’s worth, video is part of search when you publish to YouTube and embed videos in your website, but video can be a great conversion tool.

Email Marketing

I like MailChimp, but there are several options out there.

Knowledge

Having these tools at your disposal is not enough. You need to know how to put them together and how to use them.

Of all the things you’ll do, you’ll spend the most time writing, scheduling, and publishing.

That activity translates into visitors from organic search when it’s done correctly. So what is correctly?