Starwood Expands in Argentina with the Inauguration of Sheraton in Northwest City of Tucuman

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Published: July 16, 2013 9:00 a.m. ET

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Sheraton Tucuman is the company's ninth Sheraton in the country and the first five-star international hotel in the city

STAMFORD, Conn., Jul 16, 2013 (BUSINESS WIRE) --
Starwood Hotels & Resorts Worldwide, Inc.
HOT, -0.98%
announces the
opening of the highly anticipated Sheraton Tucuman Hotel in Argentina.
The spectacular new property offers a vibrant, open atmosphere and all
of Sheraton brand's signature amenities and services, including Sheraton
Club Lounge, Link@Sheraton experienced with Microsoft(R), and Sheraton
Fitness programmed by Core(R) Performance. It also features
extensive state-of-the-art meeting facilities, making it the ideal venue
for events. The hotel is located in Tucuman, the capital of the
province, facing the beautiful 9 de Julio Park, and blocks away
from the city's Historic and Civic Center. The property is owned by
Argentine company Sol del NOA S.A. and is operated by Starwood.

"Sheraton is an icon in Latin America having been the first
international hotel brand to be established in major cities, including
Buenos Aires, Santiago and Lima. Today, Latin America boasts several of
the world's fastest growing economies and is one of the most promising
for the Sheraton brand," said Hoyt Harper, Global Brand Leader for
Sheraton Hotels & Resorts. "Sheraton continues to be one of the most
sought-after hotel brands in Latin America and around the world and as a
result, we are experiencing record-breaking growth with plans to open
our 500th Sheraton hotel by 2015."

"Sheraton is Starwood's powerhouse brand around the world and in Latin
America where we currently operate 33 Sheraton branded hotels from
Mexico City to Buenos Aires," said Osvaldo Librizzi, Co-president of the
Americas, Starwood Hotels and Resorts. "Adding the Sheraton Tucuman to
our portfolio and continuing to expand the brand's robust footprint in
Argentina is an important part of our aggressive expansion strategy in
Latin America, and we are thrilled to bring this project to life."

Sheraton Tucuman is the ninth Sheraton branded hotel in the country, and
the tenth hotel under a Starwood brand in the country. The hotel offers
124 spacious rooms, including six Executive Suites and a Presidential
Suite. The Sheraton Club Lounge is located on the top floor, and has a
panoramic view of the park and the mountain landscape.

With more than 28,000 square feet of state-of-the-art meeting space,
Sheraton Tucuman will feature one of the largest convention centers in
the region. Meeting areas include five ballrooms with the largest
measuring more than 10,800 square feet and a poolside terrace that spans
more than 9,500 square feet and provides sweeping views of the
mountains. The extraordinary landscape is a beautiful backdrop for
events and receptions.

"This project is part of the tourism and hotel sector development plan
that Sol del NOA has been implementing in Argentina and in the region.
Through this partnership with Starwood, Tucuman will now count with the
world-class level of services that only an international chain like
Sheraton can guarantee, establishing itself as the gateway to the entire
north west of Argentina," said Gustavo Cinosi, President of Sol del NOA.

The hotel features Mora Bistro Argentino, a gourmet restaurant that will
have an international menu strongly influenced by the region's
gastronomy, along with a Lobby Bar and a Snack bar located on the pool
deck.

Sheraton Tucuman's expansive Spa, covering more than 8,600 square feet,
is the first of its kind in the region and will provide a full range of
regional therapies. The hotel also offers Sheraton Fitness by Programmed
Core Performance, the brand's revolutionary health and fitness program,
which offers guests the possibility of working out and eating healthy
even while traveling.

Located in the north west of Argentina, San Miguel de Tucuman is the
tranquil capital of the province. Popularly known as the Garden of
the Republic due to its abundant vegetation and spectacular weather
year-round, it offers a wealth of tourist attractions that include the
House of Independence, The House of Bishop Colombres, the Casa Padilla
Museum, the San Miguel de Tucuman Cathedral and the El Cadillal Dam.
Tucuman also has numerous forests and natural sanctuaries that are
almost intact. In addition to the archaeological circuits and the Jesuit
paths, visitors can enjoy mountain biking and hiking in the Valles
Calchaquies.

Sheraton Tucuman is located 10 kilometers from the Airport in one of the
exclusive zones of the Tucuman capital, where many important companies
are headquartered.

Sheraton helps guests make connections at more than 400 hotels in nearly
70 countries around the world and recently completed a $8 billion global
revitalization and is now in the midst of an $8 billion global expansion
over the next three years. Sheraton is owned by and is the largest and
most global brand of Starwood Hotels & Resorts Worldwide, Inc.
HOT, -0.98%
one of the leading hotel and leisure companies in the world with
1,146 properties in nearly 100 countries and 171,000 employees at its
owned and managed properties. Starwood is a fully integrated owner,
operator and franchisor of hotels, resorts and residences with the
following internationally renowned brands: St. Regis(R), The Luxury
Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R), Four Points(R) by
Sheraton, Aloft(R), and ElementSM. The Company boasts one of the
industry's leading loyalty programs, Starwood Preferred Guest (SPG),
allowing members to earn and redeem points for room stays, room upgrades
and flights, with no blackout dates. Starwood also owns Starwood
Vacation Ownership, Inc., a premier provider of world-class vacation
experiences through villa-style resorts and privileged access to
Starwood brands. For more information, please visit www.starwoodhotels.com.

About SOL DEL NOA S.A.

Sol del NOA S.A. is an argentine group dedicated to the development of
exceptional projects and the investment in the tourism and entertainment
industries. Founded in 2007 in Buenos Aires, the company is an expansion
stage, both at the national and regional levels, planning developments
in diverse locations.

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