Today marks the launch of a new PSA developed by Autism Speaks, the Ad Council and ad agency BBDO, aimed at helping people recognize warning signs of ‪autism‬. The films and posters are part of a larger Autism Speaks campaign called "Learn The Signs", which helps raise awareness of the signs of autism so that families can seek out medical attention and treatment early on. This is incredibly important as "early treatment improves outcomes, often dramatically. Studies show, for example, that early intensive behavioral intervention improves learning, communication and social skills in young children with autism spectrum disorders (ASD)."

The film in particular is not just creative, but poignant and educational as it was based on real experiences faced by a young boy with autism and highlights key signs of ASD including sensitivity to light, lack of eye contact, speech problems and repetitive behavior.