Guest post from Laura Cahill, Product Marketing Manager, IBM Business Analytics
Follow Laura on Twitter @LA_Cahill
I live in the Northeast region of the US and though it is now officially spring, the weather and forecasts are not accurately reflecting the change in season. Freezing temperatures, snow, ice, and wind…... [Continue Reading]

did just that. After providing an initial set of historic sales transactions and anonymized customer data, the IBM lab created and hosted predictive models that produced more than 1,600 recommendations for the most profitable combinations of Johnny’s products ranked by profitability and expected lift. Other models identified customers who... [Continue Reading]

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