Facebook’s recent data states there are now 17 million active Australians on Facebook. That’s approximately 70% of the total Australian population. This is a huge number.

Penetration of the Australian Population

Approximately:

7 in 10 Australian’s use Facebook

1 in 2 Australian’s use Facebook on a daily basis

1 in 2 Australian’s use YouTube

1 in 5 Australian’s use Instagram

1 in 6 Australian’s use Snapchat

Global Stats of Interest

Facebook Monthly Active Users (Worldwide) – 1.86 billion

Facebook Daily Active Users (Worldwide) – 1.23 billion

Instagram Monthly Active Users (Worldwide) – 600 million

LinkedIn Registered Users (Worldwide) – 467 million

Snapchat Daily Active Users (Worldwide) – 161 million

Key Points to Note:

Approx 50% of Australian population logs into Facebook on a daily basis.

A significant proportion of the Chinese community in Australia use Chinese social media tools like WeChat, RenRen and Weibo.

LinkedIn now reports there are 8 million registered users in Australia, according to our research around half of this number log in every month.

70% of the total Australian population is an active monthly user on Facebook.

1 in 2 Australians watch YouTube videos

Blogging platforms such as WordPress while they don’t get the publicity like other networks still attractive a lot of users and readers on a monthly basis. Generally this is from people viewing free wordpress.com websites created by students, professionals, companies, artists, media consutlants, and just your average internet users looking for their own space and website on the internet. This data does not include wordpress.org sites.

Latest statistics – every month we post a new report with the latest statistics in Australia, view our archive to find the most up to date information.

Feel free to contact us by telephone or email to discuss any of the stats listed above.

All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above. Facebook data includes users of desktop, mobile, application and messenger services.