Throughout the series, this blog will feature a daily update and preview of the next chapter from the reporters. Stay tuned.

Uh? This blog?

Go look at that link — in what was does it look any different from a typical E&P story? How is it written any different? Not only does the “post” lack the personal voice, insight and perspective of a good blog, it lacks a person — it’s just a generic “E&P staff” byline. Nor can you leave comments on it, nor can you get to, from that post, any sort of blog home page.

If E&P is running any blogs, there’s no evidence of it on their navigation or from their home page. (Hey, but they do have a podcast).

So if the biggest trade publication in the industry is so clueless about the web, what hope do we have for the rest of the industry?

The EP piece looks like one of those hastily written two or three paragraph pieces everyone wants reporters to post as quickly as possible after breaking news starts to break. Gee, not very clear, is it?