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It’s no secret that peers influence each other – more than 88%of consumers consult reviews when buying online. The good news is positive “word of mouth” about an experience with a brand can go further than any campaign designed to court millennials. Customer experience is everything, and brands looking to secure long-term engagement prioritize responsiveness, reliability and customer satisfaction.

No. 3: Focus on friends

The fact is, people trust people. And people buy from people, not brands. One of the easiest ways to connect with the millennial crowd is to entice one of their peers to represent your product or service (authentically, of course – see No. 1). Influencers have so much power when it comes to marketing products. Whether they like something or not directly influences a consumer’s decision to purchase. Speak to your consumers not through your brand but through their friends with trusted recommendations.

In truth, this is an extension of No. 2. If millennial consumers have a positive experience with your brand, they are more inclined to share it on social networks. And if they share their positive experience with their friends on social networks, the effect is unparalleled and can drive more impact than traditional advertising.

Through a positive brand experience and word-of-mouth advertising, the power of influencer marketing is unprecedented. Brands looking to engage millennials need to employ authentic influencer strategies with full confidence and focus on that positive brand experience.

No. 4: Get ready to rock personal experience

Millennials are everywhere on social media. And while there are multiple ways to interact, brands that differentiate themselves will court their customers on the right platform, in the right way, creating memorable experiences.

Being savvy is about knowing where millennials spend their time. But it’s only the first step, because successful brands are also strategic, understanding not only where they are, but also how to connect with them in a way that resonates. For example, most brands know video is huge on social media. But video that’s quick and easy to consume is the real draw, and that’s where millennials are spending their time. The rise in popularity of Vine is testimony to the fact that millennials welcome video, but only in short, 6-second bites. The Adobe Global State of Content study found that when consumers had only 15 minutes to consume content (think in line at Starbucks) 63% would skim articles on trends than read an in-depth article and 57% would watch a video report on breaking news than read an article on breaking news.