Please note that this project is confidential, hence I cannot give further info. I’m happy to talk more about my work in person, just drop me a mail.

Brand Strategy // Insurtech Start-up

The client had developed a SaaS prototype and needed an overall market entry strategy and a brand that helps to sell their complex product (initially B2B and later B2C).

Together we identified a B2B niche market that can be entered and dominated quickly by solving the customers’ biggest pain points. An appropriate brand was defined that is universally applicable and agile in order to guarantee flexibility at later stages of the market development, but also representing the mission and drive of the founding team.