S&S Cycle announces the introduction of a new line of premium drive train lubricants for Harley-Davidson and other American v-twin motorcycles. This S&S premium line of lubricants was developed by a collaborative effort between S&S and Spectro Oils of Brookfield, CT.

S&S company president Steve Iggens explains, “The relationship between S&S Cycle and Spectro is a natural. The similarity in the approach that both companies take to product quality and customer satisfaction is striking. Both companies and their products are highly regarded in the market, and we both offer solid value to our customers. All S&S products are backed by 55 years of Proven Performance in the v-twin high performance industry and now we are also drawing on Spectro’s 47 years of experience in the lubricant business.

” When asked why S&S Cycle no longer recommends Mobil 1 20W50 for their engines, Iggens had this to say. “First of all let me say that we regard Mobil 1 as an excellent product, and the decision to bring out our own product line is in no way related to any dissatisfaction with quality of the oil or our business relationship with Mobil 1. It was a strategic decision based on our desire to offer a more comprehensive line of lubricants to our customers.

” Scott Sjovall, S&S VP of Product Development adds, “Working with Spectro has allowed us some more flexibility in our product offering. We are striving to offer improved protection for our high performance engines and the transmissions that all that power goes through. We believe our new products are better to anything currently available on the market today. Of course you don’t have to be a racer or a performance enthusiast to benefit from a superior product. Our new lubricants will work great in your stocker too. You can’t get an oil that’s too good for your machine. It’s like having too much fun.

“The question has already come up about why we offer both petroleum and synthetic engine and transmission oils, so let’s address that.” says S&S Marketing Director Pete Amenda. “While we at S&S are convinced of the value of synthetic lubricants, not everybody believes that they are worth the higher price. Rather than have those consumers resort to using an inferior automotive-type engine oil in our engines, we are offering a more economical way for them to get the correctly formulated lubricants they need to adequately protect their machines.” Amenda went on to talk about promoting the S&S dealer network. “Another thing that’s important to know is that these products will not be available from auto parts chain stores or from so called “big box” stores. We intend to sell this oil through motorcycle specific channels.

You’ll be able to get it from your local S&S dealer or other shops who may source it through one of our motorcycle parts distribution partners. We like to support our dealers, and hope more consumers will too.”

Great move in branding partnerships. Kind of like Ford trucks and H-D styling partnership. Not!

Unlike H-D emblems glued onto a Ford Pick which adds nothing to the overall quality of the pickup, Spectra and S&S worked hand in hand to make a product line specifically designed for S&S high output motors. So of course they would market their own product line over Mobil 1.

I already use Spectro Oil and have used S&S parts for many years as I believe both are quality products.
The fact that these two great companies have combined their efforts to come out with a product that endorses each other is great news for all motorcyclists.

Dave Smith. Your comment is dumb. You don’t understand how this kind of deal works. It’s as much the interest of S&S Cycle as it is the one of Spectro. So, it’s not the way you describe it. Go to business school.

@ Dave Smith: To set the record straight, Spectro did not pay S&S for an “endorsement”. Their decision to choose Spectro to manufacture the S&S brand was based solely on the quality of our products and the integrity of our company. Please get your facts straight.