Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
Health tax hits soft drinks consumption without significantly increasing state revenue

What are the key drivers behind recent market changes?
Beer consumption was favored by unusually high temperatures and football championship, but facing the impact of health tax on beer mixes

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Hungary beverage industry and want more detail and analysis on this data. Canadean's Hungary Quarterly Beverage Tracker report is ideal for benchmarking total market vs. retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined

Volumes for Q2 2012 vs. Q2 2011, full year 2011, moving annual totals (MAT) and 2012 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs. low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.

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