Boom.

Hyundai is set to reveal their new line of 'Prius-killer' alt-fuel vehicles at the New York auto show. There's an electric, hybrid and plug-in hybrid version. It's called the Ioniq (I know, just when you learned to say Hyundai, right?) Anyway, here's a little intro video we shot with Mr. Joe Wright of Sibling/Rivalry. ACD: Kiran Koshy. Writer: Joel Dugar. Art Director: Reed Conway. Cheerleader/CD/Chief Bullet-taker: Me.