TAG Heuer Carrera: the timeless collection. In 1887, Edouard Heuer made history with the oscillating pinion. In 1963, Jack Heuer named the TAG Heuer Carrera collection after the Carrera Panamericana, a road race of legend. He imagined an iconic design with a wide-open, easy-to-read dial and a shock-resistant and waterproof case tough enough for even the most intense road wear.