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SPI 058: Pay What You Want with Anthony Vennare from Hybrid Athlete

By Pat Flynn on February 20, 2013

In this session of The Smart Passive Income Podcast we have another success story interview for you, and once again the focus is on a building business outside of the blogging and make money online industries.

Today’s guest is Anthony Vennare, an SPI fan who has incorporated a lot of the strategies that I’ve taught to a business that he and his brother have started in the fitness industry.

Now, I’m sure a lot of people could easily put online fitness into the same category as Internet Marketing and Make Money Online as far as how aggressive (and often times scammy) and infomercial-like marketing tactics become, however Anthony and his brother Joe are two truly genuine and honest guys who have a totally different approach to online business. Their approach focuses on giving away their training programs for free, and by doing so, they make an average of $400–$600 per day simply by asking people to pay what they want.

It’s incredible.

I dive deep into how they got started, how this business model works and other strategies they use to take their online business (which was once offline in a 12,500 square foot facility) to the next level. While their “pay what you want” business model may not work for everyone, it’s a model that is very much like the model I use here at Smart Passive Income, and is very effective for certain industries as you’ll hear.

Additionally, in this session Anthony and I talk about how his site was hit by a Google Algorithm update and what he did to get back in the rankings. I tried to dive into how they were able to crawl back however Anthony basically told me that they hired someone to do it for them and clean up their backlinking profile, so he was unable to give me a ton of information about that.

He did send me a report that a person he hired created that included a list of Tier 1, Tier 2 & 3 backlinks, very similar to what I outline in The Backlinking Strategy that Works, and after diving into those links for a little bit I believe the major change was the anchor link profile of his site. In other words, the anchor text from links pointing to his site were probably changed to be much more diverse, only using the primary keywords as the anchor text for those links less than 20% of the time—other times using anchor text that was both related and not related to that particular niche (non-related being anchor text like “click here” or “find out more”).

I do plan to dive deeper into post-panda/penguin backlinking strategies by having experts come on the blog to share their wisdom, as well as test all of this out in a newniche site duel type challenge, which will probably happen at the start of the 2nd quarter this year.

Thank you all for checking out this session of the SPI podcast. If you liked this episode, be sure to let Anthony know on Twitter here.

Finally, if you haven’t done so already I would love it if you took a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below! It would be extremely helpful for the show!