Jugaadu Branding and Illustration

Creating an identity design for Jugaadu, a video production studio specializing in short films, ads, campaign videos etc.
A young team of four, Jugaadu insisted on having an identity design that defies all standard logo rules by having an elaborate intricate doodle as their main identity.
We set out to create just that, using elements of videography and personal traits of the founders, trying to encompass everything in one neat doodle. The logo design is two fold, one featuring the letter J in negative space that will be used on their business cards, and a full title Jugaadu identity for use when they wish to write the entire name of the company.