{"id":171143,"type":0,"block_id":"1346169556","theme_id":32,"user_id":18842,"path":"12-reasons-why-social-media-is-bullsh","title":"12 reasons why social media is bullsh*t","pubtitle":null,"tags":"","public":true,"publicAccess":true,"private_link_enabled":0,"thumb":"https://s3-eu-west-1.amazonaws.com/infogram-thumbs-200/1346169556.jpg","width":578,"copyright":null,"properties":{"whitelabel":false,"embed_button":"enabled","title_link":"infogram","custom_logo":"infogram","custom_link_status":"infogram","custom_link_url":"","user_embed_button_text":"Share","decimal_separator":".,"},"elements":[{"type":"particle","particle_id":10632052,"object_id":"ee665b2c-e9c9-11e4-a037-7b5f270fdca9","particle_type":"maintitle","picture":null,"text":"12 reasons why social media is bullsh*t","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":144616,"object_id":"1346170567","particle_type":"bodytext","picture":null,"text":"Brandon Mendelson\nAuthor of \"Social Media Is Bullshit\" \n[Release Date: 9.4.12] ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":144641,"object_id":"1346171182","particle_type":"image","picture":"http://s3-eu-west-1.amazonaws.com/infogram-particles-700/1346171182.png"},{"type":"particle","particle_id":144638,"object_id":"1346170794","particle_type":"bodytitle","picture":null,"text":"\n1. \"Social Media\" just refers to stuff the Internet and Web does, and has done, since they were created. It&#39;s a term that was made up by marketers to sell bad ideas to large corporations. (And for large corporations and their marketing department to justify the money they wasted.)","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":144627,"object_id":"1346170858","particle_type":"bodytext","picture":null,"text":"2. Marketers make up buzzwords like \"social media\" because that&#39;s how they stay in business. Remember: All marketing is a fiction created by salesman to get companies to buy ideas they don&#39;t need, to sell customer&#39;s what they don&#39;t want, to an end that only benefits their own.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":144628,"object_id":"1346170862","particle_type":"bodytext","picture":null,"text":"\n3. Twitter, Facebook, LinkedIn, all of those different platforms are just tools. They&#39;re not good or bad tools, it depends on how you use them and whether or not you need to use them in first place. In most cases? You don&#39;t. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":144640,"object_id":"1346170803","particle_type":"bodytitle","picture":null,"text":"4. Did you ever notice that the kind of people who want to tell you how great Twitter is have something they want to sell you? That&#39;s because only the people with something to sell are the ones who are putting the emphasis on the platform, not the product.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":144644,"object_id":"1346170865","particle_type":"bodytext","picture":null,"text":"5. We live in a world where it&#39;s far easier to tell people how to get rich using the Internet than it is to actually get rich using it.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":144636,"object_id":"1346170957","particle_type":"bodytext","picture":null,"text":"6. You don&#39;t need me to tell you social media is bullshit, just take a closer look at the next success story you hear about and look closely at the person who&#39;s telling you about it. The odds are they have something to sell you. And the more you push them, the more they&#39;ll be likely to attack you with personal insults and bad logic.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":144646,"object_id":"1346170981","particle_type":"bodytext","picture":null,"text":"7. Most people and products we like to think spread magically on the Internet don&#39;t. They actually spread either because of the active intervention of the company those products were using (like Twitter&#39;s Suggested User List and YouTube&#39;s old featured items section), or because the mainstream media picked up on it.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":144647,"object_id":"1346170984","particle_type":"bodytitle","picture":null,"text":"8. Large corporations can say and do whatever they want because they are large corporations with a long established reputation and a large built-in customer base. Plus: They don&#39;t really have to give you results. They can take good results and then chalk them up to whatever they want, like \"social media\", even if \"social media\" had nothing to do with it. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":144651,"object_id":"1346171025","particle_type":"bodytext","picture":null,"text":"9. The 1% Rule states that only 1% of your audience online will be active and contribute to what you&#39;re doing in some way. 9% of them might on a rare occasion, and the rest won&#39;t do anything. That means when you&#39;re \"listening\" and \"engaging\" with the \"community\" you&#39;re actually listening to a vocal minority that might not represent how the rest of your audience fells or even want the same things they want. ","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":144619,"object_id":"1346171028","particle_type":"bodytext","picture":null,"text":"10. The Web and Internet&#39;s history is often selectively revised by marketers and other parties to distort the truth and tell a story that never happened, and these false stories do nothing but create hype and myths that mislead otherwise good and trusting people to waste their time and money.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":144652,"object_id":"1346171032","particle_type":"bodytext","picture":null,"text":"11. Question everything. You don&#39;t need me to tell you social media is bullshit. You know it&#39;s bullshit. The problem is that we don&#39;t often think critically about things, and so when someone comes to you with an Internet marketing plan, whether it&#39;s under the guise of \"social media\" or not, you need to question everything as thoroughly as possible. You&#39;ll find most of the time that the wheels on the \"social media\" school bus fall off pretty quickly when you do.","content_type":"","title":null,"shrink":null},{"type":"particle","particle_id":144654,"object_id":"1346171061","particle_type":"bodytitle","picture":null,"text":"12. There is no such thing as \"influencers\". The study the whole influencer theory is built on, the Six Degrees study by Dr. Milgram, was mostly fabricated by Dr. Milgram. As it turns out, unless they&#39;re a legitimate mainstream celebrity (and a lot of the so called influencers you might be thinking about like Leo Laporte came from TechTV and MSNBC, for example), their power to spread something for you has vastly been overrated. 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