Chitika Study: Bing Struggling To Win Even IE Users

The power of bundled software can be an amazing thing – all three major operating systems have a bundled Internet browser, each of which has 73% of their OS’s Internet usage (based on a sample of 163 million US/Canada impressions across the Chitika network in early August). But Bing, the decision engine Microsoft bundles with Internet Explorer, only gets 10.3% of IE users’ searches.

Microsoft has long been known as the king of bundling, with the assumption that bundling creates market share. But now, it seems that crown has moved to Google, the default search engine – and 89.57% of the search market – in Firefox, Safari, and Chrome.

And while Bing has received quite a bit of good reviews, publicity, and advertising, it is still struggling, even with Microsoft Internet Explorer users, falling in at third place on the search rankings behind Google and Yahoo!

Microsoft has a lot of work to do in order to take any significant market share away from Google, but if they use their experience in bundling software, it appears that the opportunity is there to jump up to a majority of users.

The Raw Numbers:

Windows

Google

Yahoo

Bing

AOL

Total Search

%

IE

76,712,986

12,168,239

10,686,158

2,040,240

103,392,630

72.37%

Chrome

4,332,212

10,090

78,240

4,585

4,451,939

3.12%

Firefox

29,731,411

2,530,000

651,709

158,157

33,451,586

23.41%

Safari

768,341

70,801

11,049

1,207

857,436

0.60%

Other

654,419

34,471

9,395

1,303

711,756

0.50%

Total

112,199,369

14,813,601

11,436,551

2,205,492

142,865,347

100.00%

%

78.54%

10.37%

8.01%

1.54%

100.00%

Linux

Google

Yahoo

Bing

AOL

Total Search

%

IE

677

56

3

0

746

0.06%

Chrome

10,909

2

53

0

10,980

0.94%

Firefox

812,169

34,712

7,765

696

861,840

73.43%

Safari

198,586

3,495

451

67

203,994

17.38%

Other

88,193

2,565

772

28

96,201

8.20%

Total

1,110,534

40,830

9,044

791

1,173,761

100.00%

%

94.61%

3.48%

0.77%

0.07%

100.00%

Mac

Google

Yahoo

Bing

AOL

Total Search

%

IE

2,723

191

272

15

3,246

0.02%

Chrome

4,074

4

37

0

4,129

0.02%

Firefox

4,630,253

175,240

52,938

5,746

4,901,368

26.89%

Safari

12,252,530

725,474

152,603

29,885

13,249,869

72.69%

Other

62,850

2,798

534

2,427

69,887

0.38%

Total

16,952,430

903,707

206,384

38,073

18,228,499

100.00%

%

93.00%

4.96%

1.13%

0.21%

100.00%

*The percentages of search don’t add up to 100% because of a small number of Ask.com searches which weren’t included in this table.