YUGEN

YUGEN

Branding

Powered by the Ritz-Carlton, Yugen is a concept hotel designed to compete within the new sharing economy. Inspired by the jargon of emojis, gifs and images, Yugen creates a vibrant atmosphere that encourages guests to participate in local cultures. By presenting a foreign culture in a familiar way, guests feel more included in the host country. With the first opening in Japan, the Yugen logo can be typeset with various iconography that represents the cultural of the hotel location.