News

Arts and business news from around the country.

Posted by Noor Asif

If you live anywhere in New York City, chances are that you have seen the brightly colored New York Botanical Garden’s posters promoting this summer’s Frida Kahlo exhibit: Art, Garden, Life. For this summer blockbuster exhibit, the New York Botanical Garden has replicated the gardens of Kahlo’s lifelong home, Casa Azul, in its greenhouses and displayed more than a dozen of the artist’s works in its gallery. The botanical garden is also hosting numerous Frida Kahlo inspired events throughout the summer. This grand exhibit was made possible by the creative and financial support of a variety of corporate partners who seized the opportunity to promote their brand and business by partnering on this art-themed event.

Modelo Especial is providing a free beer to each attendee at any of the Frida al Fresco night events.

Univision Communications Inc. is publicizing the exhibit on its television and radio stations to help bring younger audiences to the gardens.

Aeromexico, the Mexican airline, provided air transportation for the art couriers, artisans, and curators who were involved in the exhibition.

Prestige Paints created a new color called NYBG Casa Azul to commemorate the iconic color of Kahlo’s beloved house in Mexico City.

The MetLife Foundation has partnered with the New York Botanical Garden to fund the overall exhibit as part of its mission to connect people with the arts and foster a greater awareness and understanding of cultures.

The diverse mix of corporate partnerships woven into the fabric of Art, Garden, Life highlights a growing trend…creative, mutually beneficial arts and business collaborations. By partnering on this exhibit, these businesses reached new customers, opened up new revenue streams, and publicly displayed their company values. For example, by providing free beer, Modelo Especial reached new customers and displayed the company’s appreciation for their cultural heritage. For Prestige Paints, this partnership was an opportunity to create a new product and revenue source that conveys the company’s appreciation of diversity and art. The partnership also sends a message that Prestige Paints draws inspiration from history and nature, much like the exhibit’s attendees.

Comments

More News

With creativity being essential to fashion, it’s never any wonder that fashion and art worlds collide. In celebration of Women’s History Month, Diane von Furstenberg partnered with artist Ashley Longshore to create an art...

Frieze Los Angeles may have opened today in Los Angeles. But this new announcement shows that things are starting to heat up in NYC ahead of Frieze New York. Rockefeller Center Tishman Speyer and Frieze New York announced...

We are excited to share this year's esteemed judges for the BCA 10 Awards: Best Businesses Partnering with the Arts in America. We are honored to have their expertise! Toni Freeman The Arts and Science Council (ASC)...

CNBC reported on The Conference Board’s latest study, C-Suite Challenge 2019™, which lists the top three internal concerns for CEOs as the following: 1. Attracting and retaining top talent 2. Creating new business...

2018 David Rockefeller pARTnership Award winner Square released the next film in its remarkable series For Every Dream: Exit12: Moved by War. The latest installment follows veteran and dancer Roman Baca and his company Exit12...

Today, Vans Custom Culture announced the opening of the 2019 Vans Custom Culture Shoe Customization Contest. From January 2-January 31, art teachers and administrators register their high schools on the Vans Custom Culture website...

Every year, Americans for the Arts through its Business Committee for the Arts, honors the 10 best businesses partnering with the arts in America. As today’s business landscape continues to shift, companies need talent that...

Kenny Leon's True Colors Theatre Company The Tony Award-winning director founded the eponymous organization in 2002 with a mission “to celebrate the rich tradition of black storytelling while giving voice to bold new artists...

This year's BCA 10: Best Businesses Partnering with the Arts in America honorees were in the September 30 issues of Forbes Magazine. Read more about this year's honorees: Churchill Downs Fifth Third Bank Fosun International...

We might work in the arts field, but our day-to-day work looks like any other business. We stare at Excel charts, spend hours on conference calls, write reports, and try to find the bottom of our never-ending email inboxes. Like...

Business Contributions to the Arts: 2018 Edition is the second edition published by The Conference Board and Americans for the Arts of the annual study. Conducted in the summer of 2018, the survey garnered 132 responses from...

Square and Cheyenne River Youth Project will receive the David Rockefeller pARTnership Award at the BCA 10 Gala on October 2, 2018 in New York City. Click here to learn more about the BCA 10. "Our hope with the project, “Lakota...