Snapchat Stats

Just thought to weigh in with some hard numbers we see at Verto Analytics that might explain the investors excitement around snapchat:

– Snapchat active users (those who actually used the app at least once in a month and not just downloaded it) grew around 15% in the last year in the US

– Snapchat successfully increased the engagement levels of its users in the US during 2016 with the users spending 80% more time on the app than a year ago

– Snapchat also enjoys a significantly higher stickiness than Facebook Messenger and Whatsapp. At Verto we define the stickiness as the proportion of monthly users who use the app on a daily basis (DAU/MAU) and Snapchat scores 49% on that metric vs Whatsapps 41% and FB Messenger’s 38%.

Snapchat is obviously successful in engaging its users, the question remains however, if it can successfully monetize those engaged users.

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