J. Crew has sparked outrage with a children’s t-shirt that has an f-word on it. No, not that one. “Feminist.”

On the company’s Instagram account, they shared a picture of a boy wearing a red t-shirt that says “I am a feminist too” on it. CBS News reports that shirt is part of J. Crew’s collaboration with the prinkshop, a t-shirt company that boasts an array of feminist attire.

10% of the profits from this limited-edition design went to Girl Up, a charity that aims to help girls achieve their dreams. The “I’m A Feminist Too” shirt has already sold out online. But that didn’t stop conservative Twitter from getting their boxers in a bunch.

Y'all… don't make your children pawns in your political game. It ain't cute. I work in politics and my almost 5 yr old doesn't even know what I do or who the president is. All she knows is that I talk to her "uncle @benshapiro." https://t.co/1OGOdyutjW

This ad is an ironic and haunting commentary on the fall of man. The sin of pride being the antagonist to the fall and the rainbow mocking God's covenant with man. The use of children displays the insidious and generative nature of it all.

so conservatives are mad that J Crew made a feminist shirt for kids, because bringing kids into politics is wrong …. but they're totally okay with that little boy who knew how to operate an automatic weapon because it was "cute" OK

The whole J Crew controversy is so stupid. A kid shirt saying feminist on it isn’t politicizing anything. Firstly, if you don’t like it, don’t buy it. More importantly, If you’re angry that your child’s shirt represents equality between men and women, then you’re the problem.

Happy Pride month. Celebrate you. Celebrate the LGBTQA loved ones in your life. And know that wearing a rainbow not only shows you’re proudly queer or an ally, but also it’ll rile the sputtering homophobes out there. It’s win-win.

Kristy Puchko is the managing editor of Pajiba. You can follow her on Twitter.