Many of you have probably heard of Story Collider, a traveling show (and weekly podcast) that features compelling stories about science. Each story is unique in its own way. Some are hilarious. Others are gut-wrenching. But they're all stories – and that quality, more than anything, is what makes them so consistently fascinating, revelatory and, well, important.

In this recently delivered TEDMED talk, Story Collider co-founder Ben Lillie and senior producer Erin Barker discuss the power of personal narrative in science communication. And they do so with (what else?) stories.