The winners in business have shifted markedly in the past decade—and the keys to success are likely to be very different again in ten years’ time. How should leaders prepare their companies to thrive in a rapidly evolving landscape? What will it take to win the '20s?

Setting the Pace for International Business

Nationalism and protectionism are on the rise, and growth rates in emerging markets are diverging. But international business is far from flatlining: globalization’s essential rules are being redefined—and its pace is accelerating.

OUR EXPERTISE

Even as the world becomes more decentralized politically and physically, customers, devices, services, processes, and businesses continue to integrate digitally. The simultaneous rise of economic nationalism and of digital integration is redefining the international business landscape that has shaped our understanding of globalization. BCG helps companies adapt their products, approaches, and business models to the new global reality.

Companies must take a more nuanced approach to identifying and creating growth opportunities. They must navigate an increasingly fragmented and volatile global economy.

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How Can Businesses Take Advantage of Globalization?

BCG helps companies absorb the shock of global volatility by building capabilities and structures that enable data integration, flexibility, and agility across borders and businesses.

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Globalization Isn't Declining—It's Transforming

As an international strategy consultancy, BCG advises all stakeholders in international business and in economic globalization:

Multinational Corporations. BCG helps MNCs unlock growth in emerging markets through both global and local opportunities. Our tools position multinationals ahead of evolving consumer trends and rising local competitors.

Global Challengers and Other Local Competitors. BCG works with a class of rapidly growing companies in emerging markets that we call global challengers—and with the local companies that aspire to compete at this level. Our strategies help them win at home and compete with global leaders.

Governments. We team with national and regional authorities to promote economic development. Our international consulting group evaluates local business climates and maps out the ways to attract more foreign direct investment and build public–private partnerships.

The rapidly evolving international trade environment presents great risks. BCG positions companies to capitalize on the opportunities by helping them understand trade dynamics, build resilience, and create a playbook for success.

Our Client Work in International Business

Accelerating Go-to-Market Strategies

BCG collaborated with Celcom Axiata, one of Asia’s largest telecommunications companies, to create an e-wallet and lifestyle app called Boost. In less than two years, it became Malaysia’s leading cashless platform—a digital ecosystem of 17 banks and a growing list of more than 125,000 participating merchants.

Unleashing the Power of Consumer Insights

BCG conducted an end-to-end customer experience transformation for a leading cinema operator in India. The team leveraged deep consumer insights to reimagine the cinema-going journey for consumers—physically and digitally—and built a Top 5 loyalty program with a first-in-market personalization engine.

Navigating Trade Impact

A global pharmaceutical company serving 100 million patients in more than 130 markets approached BCG for help in strategic planning to address post-Brexit risks and options. Our team helped devise solutions tied to $6 billion in revenues.

Attracting Investment in Rwanda

BCG worked with the government to generate an investment accelerator model that wouldstimulate the private sector. The effort resulted in ten deals valued at $130 million and created 29,000 jobs.

Navigating a Digital Ecosystem to Unlock Growth

Our work with a footwear maker in India accelerated growth by nearly 10%, increased e-commerce by 400% over three years; boosted sales productivity by nearly 20%, and reduced attrition by 10%.

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