Category: Book review

Don't just think of marketing as selling. Think of it as an opportunity to create something bigger! As Seth Godin states in 'This is Marketing', find your smallest viable niche within your market and have laser like focus your energy on them. By knowing your optimal demographic & psychographic (studying their attitudes, interests, activities), you … Continue reading Smallest Viable Niche

I've been on a self discovery mode for some time now. I've been listening to audiobooks and reading consuming as much as I can about what make me, 'me'. What I've come to find out is that we are all going through our lives as the Main Character in a story, but what we need … Continue reading Your Journey of Self Discovery

Seth Godin is one of my favorite author's and one of the things he touches on in business is "Can you make a change happen?" Let me explain.... Think of these company brands: Harley Davdison Why did it become a multi-billion dollar brand? They changed disrespected outsiders into revered insiders. Apple Computers: Changes people into … Continue reading Business Insight: Can You Make A Change Happen?

There is a link between inauspicious beginnings and great success. It's what we do with the trials that bring out the motivation to use to our advantage. "My dysfunctional childhood is the reason why I'm the functional achiever that I am today." Darren Hardy (Greatest Storyteller bringing in 1.5 million per year as a speaker) … Continue reading Find Your Fight

Around the time of middle school, it seems that we as humans stop asking questions. That's quite unfortunate. Then, we grow up into adults and many don't take it upon ourselves to learn different things, to question, to grow. Growth Continue to be curious on ideas that your passionate about and ask questions and delve … Continue reading Ask Questions for Discovery