Monitor the performance of your Criteo campaigns

Serving personalized Criteo ads to your potential customers helps improve sales and conversion rates. However, getting a clear view of your marketing performance can be a real conundrum when your data is stored in a number of disparate systems. How can you measure the efficiency of your Criteo campaigns, in comparison with other advertising services?

To save your time and effort, link Google Analytics and Criteo using OWOX BI Pipeline.

OWOX BI Pipeline

OWOX BI Pipeline helps you piece together data from a number of sources, including Criteo and other non-Google advertising services.

Cost, click and impression data for your Criteo campaigns will automatically appear in the Cost Analysis report in Google Analytics. You’ll be able to not only see where your visitors are coming from, but also how much revenue each campaign actually brings. Thus, you’ll be able to track, compare and analyze performance data for your Criteo campaigns, identify areas for improvement and save costs.

OWOX BI Pipeline will not only import data, but also:

Automatically update the data for the previous periods should any change occur in Criteo.

Automatically import historical data from a specified date, up to 6 months back. You can also schedule a future date to start the import.

Convert the given currency of the data to the currency set up in your Google Analytics view.

Automate the Criteo cost data import in a few easy steps

Link your Criteo account to a property in Google Analytics and make sure to follow our recommendations for tagging your Criteo ads. OWOX BI Pipeline will automatically import the source, medium and campaign data using the Criteo API.

Sign in to OWOX BI

Log in to OWOX BI using your Google account.

Make sure that Criteo is selected as the data source

Specify the Username, Password, and API token generated for your Criteo account. To learn how you can get your API token, please refer to our Help Center.

Provide access to Google Analytics

Choose the Google Analytics account you want to use for cost data import.

Select the data set

Select the property and the data set that you want to import the data to.

Tweak the settings

Specify the start date of data import, and select the Google Analytics view you’d like to use.

Specify the BI project

Select the BI project in which you want to use the pipeline. If you don’t have a project yet, please create one.

All the data you collect is only stored in your Google Analytics account. You can manage access to the data at any time.

The security of your data is ensured by using both the official Criteo API and OAuth authentication.

We are not an advertising agency and we do not sell ads. Our ultimate goal is to ensure that you get accurate, unbiased and timely data for decision making.

OWOX BI Pipeline is published in the Google Analytics Technology Partner gallery. Our products have already earned the confidence of thousands of clients worldwide.

Pricing

Compare packages

Start

Basic

Historical data import, months

The number of previous months for which you can import historical cost data

2

6

Historical data updates, days

We automatically update the data in Google Analytics if the statistics of an advertising
service is updated within the indicated time.

7

21

Cost data import time, hours

The maximum time period within which data is sent to Google Analytics after they become available
in the advertising service.