But according to many, the name itself is a threat to common sense. "Resolve can be a lot of things but I'm not sure I get how it can be 'inherent'," one person tweeted. "Wait, if the operation's resolve is inherent, why does it need to be in the title?" tweeted another. Until recently, even the US military seemed to think it was lame: "It is just kind of bleh," one officer told the Wall Street Journal in early October, when it was being considered as a working title.

Of course, the military knows to be coy when required:

"The computer program throws up code words," says Mr James. "But it's important to check that the name doesn't betray the nature of the operation, because you can't go and tell the enemy what the operation is about."

No, no, don't let the enemy know what this operation is about. Cause then maybe even friends will get wise to that...