strategic research for decision makers

Meet Stanislav

Stanislav Bondjakov, Director

Bachelor of Business Studies (Honours) in Applied Market Research & Consumer Psychology

Full member of the Australian Market & Social Research Society (AMSRS); full member of the Institute of Analytics Professionals of Australia; full member of the Australian Interactive Media Industry Association (AIMIA)

Stanislav is an expert consumer psychologist and a highly experienced market researcher, with over 15 years consulting experience. Stanislav has worked on large, complex research studies, both local and international. He has held senior positions at some of the world’s largest global research and software development companies, such as Ipsos and Information Tools.

Stanislav employs the latest innovative consumer psychology research techniques to uncover deep insights and market opportunities. He has helped major companies transform their marketing and grow their market share through alignment of customer needs and service offering to the business.

Stanislav has conducted numerous strategic research studies for major local and international companies, including: service and program design, market entry, demand estimation and feasibility analysis, market segmentation, branding research and development, customer value proposition, multi-channel optimisation, and customer loyalty optimisation.

Prior to establishing MarketScape, Stanislav led the Technology Research & Digital Services Division at Ipsos Australia, where he directed high-profile digital service research projects, as well as travel, education, insurance, and health research studies.

The range of research projects Stanislav has worked on include economic impact and econometric modelling, demand estimations, strategic policy development, travel and transport, digital service transformation, business/marketing/communication strategy, advertising testing, employee/customer/patient satisfaction, health management, complaints handling, law and justice, IT and technology, education, and corporate reputation.

Stanislav has a proven record of independently bidding for and winning research projects for commercial and government clients.

He was the lead consultant of the complete re-development of the Australian JobSearch website (Department of Employment); as well as of usability reviews and service design for clients such as Kraft Foods, Microsoft, Visa International; Medibank Private; Metlink; Department of the Prime Minister & Cabinet; The Treasury; Department of Employment, Department of Social Services; Department of Education; Department of Communications and the Arts; National Archives of Australia; Queensland Health; The Australian Small Business & Family Enterprise Ombudsman; and the Private Health Insurance Ombudsman.

In addition to these specialised projects, Stanislav has directly managed other types of research projects for clients such as Medibank Private, Defence Health, Hamilton Island Management Board, Melbourne Convention & Visitors Bureau, City of Melbourne, CityWide, NSW Health, Cancer Institute of NSW, Pfizer, Food Standards Australia & New Zealand, Australian Taxation Office, Fisheries Research & Development Corporation, Parks Victoria, Australian Department of Health & Ageing, Victorian Department of Justice, NRMA, and many more.