I don’t need to know why $4.99 is insufficient to pay for 15 articles on my iPad. I just know that it feels like a premium price for such a relatively small amount of content, and I don’t feel right paying premium prices for ad-subsidized products.

I don’t see how people in the industry can be angry at Marco, he is the customer and he is feeling ripped off. Whether or not you believe that “the customer is always right”, you certainly must believe that a customer feeling ripped off is not good for business.