The other day, I thought I hallucinated when I saw a woman carrying a cup of swirly soft-serve from Ben & Jerry’s in Grand Central Station. Could it be? Did Ben & Jerry’s finally replace its synthetic Tasti D-Lite with real frozen yogurt? Yes, not only was Tasti out, but the best brand of frozen yogurt took its place: Frogurt.

Frogurt is smooth and thick, almost like frozen custard. If you’ve had the misfortune of tasting Pinkberry, give the plain Frogurt a try. It’s my favorite out of all the brands I’ve tried, including Columbo, TCBY, Yolato and Canada’s Yogen Fruz. It’s also the most economical option at Ben & Jerry’s for $2.75 for a small. Pinkberry is $5 for an icy mound with a hole in the middle.

Up until recently, Frogurt was the foodie’s secret at 40 Carrots Cafe in Bloomingdale’s. The problem is, the “small” can feed two ravenous people. But I might have to frequent Bloomingdale’s, since Ben & Jerry’s doesn’t stock the tangy plain flavor.

michell said,

leo said,

I was just at the Fresh Bouquet on 45th between Madison and Vanderbilt near Grand Central Station at The Roosevelt Hotel. They only sell Frogurt brand plain flavor fro yo. Serving size was a bit skimpy. They also have Frogurt on the UES at the Sedutto on First Ave and 79th. Bloomingdale’s has jacked up the price but you get a helluvalot of fro yo but i can get a plain/chocolate twist there.

Ray said,

Penni said,

Sedutto, 79th and 1st Avenue, HAS FROGURT, the exact same one served in Bloomies!!! Totally the same BRAND, no substitue, real. East location, parking or double parking, easy in, easy out. Size of serving not as large, only down part.