“And BitTorrent is a secure, distributed response to the challenge of data surveillance: a way to sync and store information, free from the cloud.” – So BitTorrent is saying that cloud data storage has privacy issues? Says the brand that is synonymous with illegal file sharing? I think BT has some reputation issues to work through before it starts casting those sorts of arrows. I see what they are trying to achieve from a netizen ideals perspective, but they have some corporate brand issues to work out first I’d think

I think the response would be that big established “corporate brands” were also behaving unethically vis-a-vis artists, and engaged in price fixing (ticketmaster). Obviously, this does not justify illegal file sharing, but it definitely puts the Torrents in context.

I get the impression the billboards are partially public service announcements/partially ads, based on the little bit I could read from it. If whatever company erected the billboards wants the general public to know about the Internet, its advantages/disadvantages, why didn’t they make all of their words in bold print? It doesn’t seem to make any sense to me.