Marcus Investments acquires retail outlets in Grafton, West Bend

The Grafton and West Bend locations of Verlo Mattress Factory have been acquired by Verlo’s new parent company, Marcus Investments.

With the purchases, Marcus Investments now owns nine of the 41 Verlo retail outlets across the country.MANAGER BOB KNEPFEL tidied the showroom of the Verlo Mattress Factory store in Grafton. The store is one of two locations recently acquired by Marcus Investments. Photo by Mark Jaeger

“Communities like West Bend and Grafton are the ideal place for brands like Verlo,” said David Marcus, president of Marcus Investments.

“Each of these stores personifies the family experiences and values that have helped the Verlo name grow to become a trusted resource for more than 60 years, and we look forward to helping each store reach new heights.”

The new owners are making assessments for any potential enhancements to each store to improve the overall experience for customers over the coming months. The acquisition will not impact any current employees.

Four months ago, Marcus Investments acquired Verlo’s parent company and its Milwaukee stores.

“When we bought the Milwaukee franchisee stores, we quickly realized what a tremendous organization Verlo was, and we saw the potential to really impact other franchisees on a broader scale by providing more support,” said Marcus in a press announcements released earlier this month.

Marcus Investments now owns nine of the 41 Verlo retail outlets across the country.

The Grafton store is located at 2089 Wisconsin Ave. in Grafton, and the West Bend store is located at 1325 S. Main St.

The Verlo chain of custom-mattress stores was started in Whitewater in 1958 by Dale Williams and Guy Day. It is now headquartered in Milwaukee, with store locations throughout the country.