The upshot? It’s free.

San Francisco-based Bellamax Inc. has introduced photo editing software geared to those who like to snap photos as a hobby.

Bellamax retooled the product, UpShot, that it had been making for the professional market. The tool has a feature called Fast Fix which the company claims automatically removes red eye. (Can it also remove 10 pounds? Now that would be innovation).

Bellamax claims that loads of people aren’t quite satisfied with the photo-editing software out there. So, until July 1, the company is offering the $29.99 software for the low, low price of free at www.upshotphoto.com.