FILE PHOTO: The one-month-old startup will use the cash to strengthen its technology platform, build warehouse capabilities, offline studios and hire talent.BENGALURU: Online branded furniturestartupHomeStudio.com has raised $5 million (Rs 33.4 crore) in seed funding from Bren Corporation, which retails in India high-end furniture from German manufacturer Nolte Group. The one-month-old startup will use the cash to strengthen its technology platform, build warehouse capabilities, offline studios and hire talent.

Home Studio is an end-to-end modular furniture solution provider, which ties up with international brands to source their fixtures and units at a discounted price to sell in India.

“We plan to offer something completely new to the Indian consumer, through our international designs, expert know-how and a unique customer engagement process,” said Alok Duggal, chief operating officer at Home Studio. “Our methodology will remove any surprises in what is planned and imagined and what is finally delivered and experienced.”

The company imports from Germany and plans to expand to suppliers in Italy later this month. “We see the Indian furniture market still nascent and non-organised,” said Dugga.