Like many social media channels, LinkedIn can be an affective way to draw people's attention to your business. But ,the platform is notably different from advertising on Facebook or Instagram.

As Entrepreneur Network partner Eric Siu and a team member at Siu's Single Grain company put it, one of the main benefits of advertising on LinkedIn is the B2B targeting. LinkedIn ads can include a regular link ad that shows up in the news feed and offers an image, headline and introductory text. The other option is a newer carousel ad that mimics Facebook in its square format. Two other sponsored ad formats are the lead gen form and the display placement ad, both of which have their respective benefits from creating less friction between customers to individualizing your marketing with direct messag...

At the McDonald's annual meeting this week, shareholders are being asked to vote on whether they want to do away with plastic straws in the company's 36,000 stores worldwide. While the company is exploring eco friendly alternatives, being simultaneously cost-effective is the goal.Â
Apple and Volkswagen are reportedly joining forces to build self-driving vehicles after prospective partnerships with BMW and Lexus fell through. The first project is going to be a shuttle to take employees to and from Apple's Cupertino, California campus.Â
Chipotle is getting a new home base. CEO Brian Niccol is moving the headquarters of the 25-year-old restaurant chain from Denver, Colorado to Newport Beach, California, bout a 20 minute drive the Taco Bell HQ in Irvine, California. Niccol was Taco Bell's CEO ...

Ever since affordable drones came to market, regulators have been scratching their heads figuring out how to deal with them. They are small, easy to carry around and deploy anywhere, and just as quick to disappear when something goes wrong.

Because of that, the latest proposed regulation tweak—drone license plates—is intended to make sure every drone can be easily identified. As Bloomberg reports, the FAA already requires drones to be registered and have a government-assigned ID number on the drone. However, that ID can be hidden from view, for example, inside the battery compartment.

Just For You

For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective. The modern day consumer doesn’t want to be blatantly sold to, they want to organically learn about a company or product and determine whether it fits their needs at their own pace.

Content marketing is the answer to their prayers. By making your brand a credible and authoritative resource on topics that matter to your potential customers, your business is more likely to get discovered by the right audience.

But as you might have guessed, big brands often have a whole team of marketers working on educational blog articles, e-books, videos and webinars to create content that stands out. As a small business, this might not be feasible, but that doe...

Bots are dominating online communication, and most consumers don’t even realize the number of times they have interacted with a bot while browsing their favorite website or completing an online purchase.

Bot technology is far from a new concept, though, as its origins date all the way back to 1966 with the invention of Eliza, a bot which managed to mimic a natural conversation through programmed responses. With no sign of slowing down, here are five innovative ways bot technology is advancing.

1. The implementation of artificial intelligence

Artificial intelligence (AI) is a push towards being able to accomplish things that require human intelligence without needing humans. In the world of bots, the implementation of AI is geared toward creating environments where the bot you are speaking to ...

Search for "women and venture capital," and you'll find a lot of discussion, and data, addressing the bleak outlook for female founders. I'll spare you a lengthy search by offering up a few highlights:

In 2017, according to PitchBook data, just 2.2 percent of all venture capital in the U.S. went to companies founded solely by women.
Just 4.4 percent of all venture capital transactions in the U.S. were for female-founded companies.
And 11.3 percent of partners at U.S.-based venture capital firms are female.

Today I am a successful entrepreneur, but I started my business begrudgingly. Two years ago, I was forced to start my own company. Forced?

Yes, forced.

In 2016, I had a great job handling public relations for a technology company in San Diego. I’d been with the company for about five years and built out the entire PR infrastructure. We were crushing it. We had established ourselves as leaders in our community, and we were winning awards and earning top-tier media attention on a regular basis. Case in point: we made Entrepreneur’s “Top Company Culture” list two years in a row.

I was confident in my value to the organization, and I knew I was good at my job. So my heart didn’t sink when the CRO called me into a meeting. We talked at least 10 times a day. As he explained that the company needed ...

Few concepts are more appealing than passive income. After all, what could be better than making money without having to do any work? When you read headlines that Amazon founder Jeff Bezos currently earns over $230,000 per second, it's only natural to start wondering how you too can earn money when you're not working.

In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.)

Who are you and what’s your business?

My name is Helmuts Bems. I am CEO and co-founder of Sonarworks, a company changing how music is being created and listened to. “Sonarworks SR” (which stands for Studio Reference) delivers exact studio sound to any headphones or speakers. It is currently used in over 25,000 recording studios and is quickly becoming an industry standard around the world.

It’s commencement season, which means that a whole new crop of newly minted adults are headed into the workplace, or maybe on the verge of starting the next big thing that will change the world. Luminaries from the worlds of business, politics, sports, science and entertainment have gotten behind the podium at venerable educational institutions to impart some advice to the class of 2018.

While studying at Stanford in 2011, Spiegel developed Snapchat with his co-founders Bobby Murphy and Reggie Brown. The groundbreaking tech shook up the social media world, offering a fun, new way for people to send and receive disappearing photos and videos. While the platform has since gone public and its technology mim

Editor’s Note: Inspire Me is a series in which entrepreneurs and leaders share what motivates them through good times and bad, while also sharing stories of how they overcame challenges in hopes of inspiring others.

LittleBits CEO and founder Ayah Bdeir thinks that everyone can invent and innovate as long as the technology is accessible. It’s a mindset that led to her founding LittleBits in 2011, which offers a range of maker kits of electronic modules. Think: an echo-locator for the visually impaired or a pet-activity monitor, to name some possibilities. It forges inventions and inventors of all stripes. However, the very success of her growing business is also what can distance her from the creativity and joy she seeks to offer others.

A privacy policy is meant to be a contract between you and a company -- big tech companies in particular -- that ensures these companies are keeping your data safe. One company that has an enormous amount of your data -- from email and photos to videos and documents -- is Google.

The Google Privacy Policy has been "updated" 28 times since its inception in 1999 -- including three times in 2017 alone. The most was five times in the year 2015. And to its credit, Google makes all the updates and changes pretty obvious.

But this stuff can and will change to suit Google, or to suit new laws and regulations Google has to follow. For example, in the European Union and elsewhere on May 25, 2018, Google and others will have to deal with the General Data Protection Regulation, or GD

Many of us have thousands of photos and videos on our phones, and although it’s so easy to take them, it’s less clear how to keep them organized and transfer them to other devices.

In the age of cloud computing and artificial intelligence, you don’t need a cord to backup your photos. You don’t even need to be near your computer. And you certainly shouldn’t be emailing them or messaging them to yourself. There are simpler, more streamlined alternatives, such as Google Photos.

Most people don’t wake up ready to start the day like Snow White singing to her helpful little birds. Most days you get caught up in the hustle and bustle and have to push through, and then, there are the bad days when you’re just not feeling it.

The alarm goes off late. Your forehead is pounding, and your body feels like a semi-truck has hit it. Your computer crashes and destroys your assignment hours before the deadline. Your supervisor has taken micromanagement to the next level. You have to work through lunch, and it’s not even the afternoon yet.

Everyone has one of those days. You may feel like it’s your fault, but it’s not. Most of the time, these stressful situations are outside of your control, but you can monitor, accept and reset your reactions. To get started, try these five tips ...