ANCORAGE, AK - Apricot Lane Boutique (www.apricotlaneanchorage.com) is the newest store to open at the Anchorage 5th
Avenue Mall and will quickly move to the forefront of chic boutiques in the area. Apricot Lane Anchorage features celebrity-inspired
fashions and designer labels and carries an impressive collection of branded fashion apparel, jewelry, handbags, and accessories to
create the hottest looks - for an affordable price!

Apricot Lane is located in the heart of downtown Anchorage just blocks from the city’s most popular attractions. Apricot Lane
provides this energetic, downtown community with a new “must go to” boutique that encompasses a complete shopping experience in
one beautiful store. Whether you’re shopping to add the latest trends to your everyday wardrobe, looking for stylish office attire, or
searching for that perfect outfit for a special occasion, they have something just right for you.
With trend-setting lines seen on the pages of national magazines and on dozens of celebrities, the boutique will be the leading
destination for customers who appreciate quality and fashion forward designs. Perfect for working women to stop in and find the
looks that can take them from daytime office ready to evening chic, the store will feature key pieces everyone will want in their
closets.

Store owners Ann Marie and Arne Valdez have lived in Anchorage for 16 years with their two children. When Ann Marie first
walked into the Apricot Lane Downtown Disney in Anaheim, CA, she knew this boutique would be a wonderful addition to
Anchorage. “It was a store that I could take my teenage daughter shopping for trendy clothes and I could find something that fit my
style too – all for an affordable price!” said Ann Marie.

Ann Marie and Arne had been on the lookout for a business to own together and the couple is excited to marry Arne’s 20 years of
sales experience with Ann Marie’s past business experience and passion for fashion! Although Ann Marie will be the “face” of
Apricot Lane, this is certainly a family owned and operated business.

"By offering contemporary styles in a relaxed atmosphere and by hiring a knowledgeable and energetic staff, we assure you an
exciting experience coupled with exceptional customer service. We look forward to reacting instantly to the emerging trends we see
and the requests we receive from customers - that’s what the boutique experience is all about” commented Ann Marie. In true
boutique fashion, the store prides itself on featuring a limited number of each item in stock. “This allows our guests to create a look
that is unique to them, not something they will see on other women in Anchorage!”

Because of the diversity of the styles, Apricot Lane appeals to both mothers and daughters. Whether someone is looking for a great
pair of jeans to create a casual look, or a classy outfit to enjoy a night out on the town, Apricot Lane has the brands and accessories to
express an individual’s style. Apricot Lane is embracing these trends by featuring premium denim brands such as Big Star, Mavi, MM
Denim (by Miss Me Couture), Kut From The Kloth, Blank NYC, Flying Monkey, LA Idol and Grace in LA. Other specialty
designers will include GWear, Peace Love World, Miss Me Apparel, Black Sheep, Costa Blanca, Miilla, Vintage Havana, Lovemarks,
Wooden Ships, Elan, Invisibelt, Good Work(s) Make a Difference, Flipped Bird, 3Strands and Dogeared.

Just as Apricot Lane Boutiques are known to keep up with the most stylish trends, they are also on top of one of the newest crazes to
hit the fashion scene…. fashion parties and trunk shows. Apricot Lane Boutique offers clients a chance to have their own “Girls Night
Out!” at the boutique with the store handling the details from coordinating the invitations to the planning of refreshments and snacks.
Apricot Lane encourages hosts to bring ten to fifteen guests to the fashion parties and groups can be made up of co-workers, mothers
and daughters, young mothers looking to escape from the kids for a few hours or even charity groups, schools or sports teams where
the store can offer incentives to donate portion of sales back to the cause of choice. Apricot Lane offers the hostess 50% off any one
item in the boutique, 20% off all remaining items and gift card incentives for bringing a certain number of guests. All attendees also
receive 20% off the store during the party.

Apricot Lane Anchorage embodies all the characteristics that appeal to shoppers: a great selection of apparel and accessories, a warm,
welcoming environment, and genuine, honest customer service. A shopper’s dream? They’ll let you be the judge. Stop by 5th Avenue
today and experience the Apricot Lane difference!