"In the new era of BI, a single platform must satisfy the different needs of many kinds of business users," said Birst CEO Brad Peters in a statement. "We applied consumer design principles to our new Birst Visualizer so that users who aren't analytics experts—front-line managers, field sales reps, and others—can explore enterprise data without hesitation. Combining this ease of exploration with Birst's robust underlying data access and management unlocks the power of enterprise data for the entire organization."