Being able to rank influencers helps us with campaign planning, as well as post-campaign measurement, so that we can see what % of the top influencers we’ve been able to secure coverage or positive feedback from on behalf of our clients.

The quote above comes from a CIO article titled 8 Expert Online Marketing Tips for Small Businesses by Jennifer Lonoff Schiff. In it, Skuba states that webinars could have a 70 percent rebound effect, both from broadcast viewers and other individuals. Content-rich, relevant webinars could also potentially maintain attention because they are more interactive. Just make sure they are well-organized and hosted by an experienced speaker.

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The quote above comes from an SEO Book blog entry titled Designing for Privacy. The article talks about how important it is to be transparent with captured information. Businesses are passing around consumer behavior profiles personal information, sometimes without consent and other times with the unknowing consent of someone who ignored the terms of service. As a result, a growing group of consumers is beginning to voice complaints. It’s up to designers and Internet marketers to address their concerns and make sure current clients don’t become former clients due to mistrust.

BuzzSumo is great for discovering the most popular/shareable content for your website or your competitors’ websites. It has a nice set of filters so you can choose to see results based on date, type of content, or by language or country.

You’ve heard about best practices, but what does it mean exactly? It refers to the good (“white hat”) tactics you should be using to get your business found online. Using “black hat” practices can result in penalties from Google, Facebook, and spam filters. Here are some important best practices for the main channels of internet marketing:

Engagement — this type of objective is used and optimised for you to get the maximum amount of engagements with your ad (post) for the money you are paying. Engagements include likes (reactions), comments, shares, clicks (on a link, or button, or the name of the page, basically any click) and video views.

The idea for this project came from the similar list for web designers by Dominik Serafin called enboard.co, the fancy footer reveal is based off the work by Iain Andrew, the footer animation by Mario Klingemann and the social icons by Stephen Burgess

Marketing automation software can be absolutely amazing when handed to the right team. In the best of all cases, it will be your ‘personal Amazon’ for nurturing prospects and selling products, and personalizing content to the extent that it will turn your customers into your biggest fans. At the end of the story, you will record excellent ROI rates and increased revenue, which is more or less what every company desires.

Many marketing automation products are all-in-one, meaning you don’t have to worry about finding different products that will integrate seamlessly into your current or future marketing tools. They can be expensive, however, and many small businesses don’t have the need for the vast array of tools some of these products offer.

When it comes to Facebook’s Power Editor, it helps to run hyper-specific advertising campaigns. It’s surely one of the best digital marketing tools with no third-party fee. A perfect match for first-time marketers.

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Iconosquare is the perfect tool for marketers to grow their brand on Instagram with easy-to-use analytics. It’s not always easy to know what’s working and what’s not on Instagram. But, as the second most popular social channel and one that’s quickly approaching first most popular among some age groups, it’s a channel that marketers can’t afford to miss out on. Try Iconosquare now to maximize your Instagram analytics and optimize your brand Instagram channel for success.

91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. – Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015)

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Great post! I use remail.io and can’t recommend it more highly. The best software I’ve found for automating your outbound sales activities. There are more services that provide more or less the same but for me personally, this is the best.

As social media became seen as the next start up gold rush, the older generation of software providers in email marketing and lead generation rushed to join the party. This saw the rapid evolution of platforms like Marketo, Eloqua and Pardot amongst many.

Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns. Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more.

Website localization, app localization, games localization, you name it! Any of these can be done more efficiently with the automation that a localization tool like POEditor can bring to the l10n process.

Advanced Web Tracking (AWR) – This allows you to view your rankings daily, weekly or on demand. You can access reports from any device. However, it also offers a plethora of other useful services like localization, Developer API, and even social media exposure.

Bottom Line: Act-On does it all. It’s an expensive marketing automation platform but, if you value marketing insights to drive better CRM, social media, and search marketing tactics, then you’ll want to …

Spokal actually has a $19/month entry point, but that version of the service is solely focused on Twitter. And even the $39/month or the full $79/month product levels have only some of the features that you’d expect from a marketing automation system.

Mobile apps have also proven to be an effective marketing tool for interacting with and engaging customers. With the abundance of mobile development platforms, creating a marketing mobile app has become more affordable. A business owner who either can’t afford a mobile app or doesn’t find much value in having a mobile app can consider making his website mobile-friendly.

In the world of content creation, there are admittedly tons of different tools you could use to create various types of content. Whether it’s social images, logos, blog posts, or ebooks — the options and tools are endless.

Trello – Trello is easy and simple to use and makes organizing content much more efficient. We have lists for different campaign content, which we assign to internal team members to remind them of content that needs writing. It’s a great way to organize and distribute content to team members and keep track of ideas.

Seasonality can affect the performance of a marketing automation campaign. Two variables that marketers need to watch are performance by day of the month and by day of the week. Understanding trends bay day can help you optimize the variables that we mentioned above­—open rates and click-through rates back to your website.

While many are content to just get on with life and leave their competitors to their top spot, we are not most people. There’s always a reason why one website outranks another, it’s just a matter of finding out why.