Schön! presents | a fashion shoot

A fashion photoshoot that occurs during a 10 min video with no cuts. A fixed video camera with a wide lens, recording every move of the entire crew within the studio set-up. The model remains at the centre of the Cyclorama at all times. Foreground in the frame, the photographer’s silhouette triggers only a single shot for each of the 6 outfits – every outfit involves not only a full change of clothing but lighting and hair and make-up. Everyone, every change of outfit, every movement is synchronized, almost choreographed. It is a happening that seamlessly unfolds in time.