Farmingdale, NJ – Bel-Ray Company Inc. is pleased to announce its partnership with Three Palms Action Sports Park in Conroe, TX in which Bel-Ray will become the title sponsor and official lubrication partner for the 255 acre facility. The newly named Bel-Ray Action Sports Park, located 30 miles outside Houston, is one of the premiere facilities of its kind in the United States.

Bel-Ray Company produces specialty high performance lubricants for the powersports industry. These specialty lubricants are engineered and developed for virtually every powersports application, with products for both two-stroke and four-stroke engines and all types of machines.

“We are extremely excited to announce this new relationship with the Three Palms Facility,” said Bel-Ray Brand Manager Scott Lukaitis. “Nationally known as one of the best action sports parks in the United States, the new Bel-Ray Action Sports Park, will allow our customers and racers to experience Bel-Ray products in racing and riding applications while enjoying all that park has to offer.”

The renamed facility is owned and operated by Emil Shebelbon of ESE We Make Tracks, Inc., will continue to serve as the premiere location for action sports in southeast Texas. The 255 acres facility, includes seven motocross tracks, two lakes, a cross training course, sand beach areas, a jet ski lake, wake boarding lake and fishing lake, and serves as both an adventure racing and concert venue.

“Additional plans for Bel-Ray Action Sports Park include a new BMX track, RC car tracks, a sports bar, and many upgrades throughout the facility. We are excited to be a partner with Bel-Ray,” said Shebelbon. “The success of our business has always relied on our relationship with industry leaders and Bel-Ray is certainly at the top.”

Under the terms of the agreement announced today, Bel-Ray will increase its support of events held at the facility and help take the park to the next level.