This article will discuss the growth of Korean animation. A 1994 study reported that animation was Korea’s most important cultural export. The government has primed the industry with many incentives—initially, changing animation’s status from service to manufacturing
which amounted to a 20 percent tax break, launching the Seoul International Cartoon and Animation Festival, and inaugurating the first annual Korean animation awards, all in 1995 (see Lent and Yu, 2001), and later, providing subsidies and awards to animators and other financial assistance
for the creation of centers, libraries, museums, and schools

Asian Cinema is a seminal journal, which has been published since 1995 by the Asian Cinema Studies Society under the stewardship of Professor John Lent. From 2012 Asian Cinema will be published by Intellect as part of our Film Studies journal portfolio. The journal currently publishes a variety of scholarly material - including research articles, interviews, book and film reviews and bibliographies - on all forms and aspects of Asian cinema. The journal's broad aim is to advance understanding and knowledge of the rich traditions of the various Asian cinemas, thereby making an invaluable contribution to the field of Film Studies in general.