What is Tumblr?

Founded by David Karp and recently bought by Yahoo!Inc., Tumblr is a combination of micro blogging with Social Media and currently has over 270.0000 millions blogs. On this platform users can follow other relevant blogs and they can create their own blogs where they can post and re-blog almost any content (videos, music, pictures, animated pictures – gif’s) even adult content, without any censorship.

Like we mentioned above, Tumblr is more than a simple blogging platform, users can share and like each others content, comment, follow blogs or search for certain type of keywords using the well-known hashtags. OK, but what does it have to do with selling beats online?

……

Let’s talk about the benefits of using this social network.

DoFollow links

If you sell instrumentals online and you already have your own website you definitely know what “dofollow” means and how important are these back links in SEO (Search Engine Optimization).
By default the majority of social media websites they set up all the outgoing links to “nofollow“. Well, Tumblr uses “dofollow” links which means that there is some sort of authority, PageRank and “link juice” to your content, cool isn’t it?

What does Tumblr do to be so special?

Spreading content on Tumblr is very easy beside other social media platforms.
Just like a re-tweet on Twitter, Tumblr gives you the possibility to re-blog your favorite content. Let’s just say you posted a YouTube video that contains a beat and a link to your website and your followers re-blog your content 135 times. This meas 135 “dofollow” links to your website that naturally grew.

Brand your business

Keep in mind that all the power of Tumblr doesn’t mean anything if you don’t bring interesting content for your followers.

Here are some interesting ideas for content

1. Pictures /Gif’s

You can start by re-blogging interesting pictures. Gif’s were, are and will be all the time a great demand on this type of platform. If you truly are creative person you can shoot photos, make illustrations, or create animated pictures, even if you are using a professional photo camera, Photoshop or why not Paint, as long as you bring new and quality content.

2. Memes

Yes, memes are great! They can become viral very easy.
You can use them often but don’t make them your main focus.

3. Comic Videos/ Music

People always loved funny videos. Try to post funny content because it easily goes viral.
Music videos from YouTube are also loved on Tumblr. You can share your favorite music from SoundCloud or why not your own beats.

Watch the video bellow and see how to easily and cost effectively get followers on Tumblr.

As we know Twitter is one of the most used socializing platform. Well known stars like Kim Kardashian, Drake, Jason Mraz and even Barack Obama together with other 550 million users, successfully use this well-known socializing platform. If one uses Twitter reasonably, first off you will create new relationships with other users from around the globe and you will have the possibility to find and participate in relevant conversations that matter to you.

The most important thing is that you can make a name for yourself in your niche with the help of this social network.

1. Do you use #Hashtags on Twitter?

A hashtag has one role: to group all the messages from a certain subject in a single search, just like a blog category.
Many Twitter users use hashtags, and then why not take advantage of them?
You can search Twitter for: #rapper#artist#mixtape etc., and you will be surprised of how much these tags are used by artists, producers or anyone who wants to refer to certain subject, and thus you can find possible targets in selling your beats online.

2. Do you got followers on twitter, how many?

Have you ever wonder why some producers sell lots of instrumentals online? Pick any top producer from the online music industry, enter their official twitter account and watch the number
of followers.

Be very careful because the most important thing about Twitter is your followers. Try to do anything in your power to raise the number of those who follow you.

Here you can find the most important tools that you have to try to increase the number of twitter followers.

3. Make regular posts on Twitter.

Do not make the same mistake as most of online producers do by using posts like:

….and others, posted every two minutes, it’s annoying isn’t it?

This way you can lose all your clients and probably you will be categorized as spam. Try to be creative if you only post 4-5 times a day. Find other subjects besides selling instrumentals online and skip complementing your own beats because this way you will only lose potential customers.

Answer your tweets, interact with people and in this way they will feel that indeed a real person is behind your account not just a spam bot.

4. Accelerate everything with on the spot conversations!

Enter conversations with artists and try to listen to them, talk to them, and not just send messages and tweets with your instrumental site or with your offers you have because like this you will be quickly categorized as a spammer.

Try to move conversations away from public eye by using “Direct Messages” and if these artists had positive experience with you even if the first time they will not buy any beats from you they will certainly buy something from you in the future.

“It is known that for making a successful musical piece, the quality of sound is very important.”

Many artists skip the most important part of a recording and that is the MIX/MASTER of the final song, they only use an MP3 file for the final mix, even though the beat is well balanced to the extent of composition and that of db intensity (under 0 db), an mp3 can never be properly mastered.

What’s an MP3 file?

MP3 (MPEG Audio Layer 3) is an audio coding format for digital audio, it uses a form of lossy data compression.

The main advantage was (and still is) the low disk space occupied, however the sound quality suffers after compression.

What’s TRACKED OUT Files

(Trackouts WAV’s)

It’s the process that exports all the sounds of instruments in a beat to individual audio files, usually WAV audio files 16-24 kbps.

What to choose: TRACKED WAV Files or MP3?

Whilst many new artists still use just an MP3 file for recording a song, they don’t know that the final mix master will suffer from all points of view: you will not be able to change the volume, the panning or to equalize each separate sound, also adding the verse and the chorus in a MP3 musical composition will be a torment for the audio engineer at the final mix/master, he won’t be able to modify the beat structure, the MP3 file being already compressed, and also the vocals will sit ON the beat, instead of INSIDE of it.

How do you send TRACKOUTS to Artists?

If in the past this was an issue due to the big size of the files, these where burned to CD’s and manually handed over to artists, nowadays these issues are totally gone.

Thanks to the Internet, these big files can be archived and sent directly to the end user in any corner of the world, without many issues. Now you can instantly send these files in just a few clicks.

To instantly send these big WAV files without the need of you to manually upload them on secure-less file-hosting servers, then send the link to the artist, we advise you to use a Flash/HTML5 player.

The upload of these archives can now be a play, you can upload them directly from your desktop with the