Subscribed 2016: Monetizing Subscription Services

How can you monetize subscriber relationships? Learn how to align market demands, organizational goals, and customer experience requirements to drive your pricing and packaging strategy.

At Subscribed 2016 in San Francisco, Mac Kern from SurfAir, Kyle Kristensen from Invoca, Madhavan Ramunjam from Simon-Kucher & Partners joined Monika Saha, VP of Marketing for Zuora to discuss the fine art and science of monetizing subscription services.