UNDER THE INFLUENCE:Legislators said they were concerned that alcoholic beverage promotions are being specifically aimed at the nation’s young people

However, a number of advertisements currently target young people through promotion of a fun lifestyle associated with the drinking of alcoholic beverages, but no fines have been levied on those responsible for the adverts, he said.

Taiwan Tobacco and Liquor Corp chairman Hsu An-hsuan (徐安旋) said in most supermarkets and convenience stores, alcoholic drinks are placed together in one section, as there is no legal requirement for them to be placed in a specific area.

Regarding packaging and warnings labels, Hsu said that once policy is set, companies will comply and follow the rules.

On potentially prohibiting entertainers and athletes from promoting alcoholic drinks, he said that many international alcoholic beverage companies have famous stars and sports personalities promoting their products, and that there are already guidelines for this.