I
think Sarah’s right that the third season of "Mad Men" is going to be
about how you can’t keep the lid on forever. You see that with Don Draper’s joyless cheating, and his sad
statements that imply that he’s simply accepted that faithlessness may be built
into his character. But now he’s
trying to deal by sleeping with women who don’t threaten his primary
relationship. I suspect by next
episode, we’ll be seeing this theme employed in examining the shifting gender
dynamic of Sterling Cooper. We got
some hints in the first episode–the first male secretary in the office is
throwing a tantrum because being a
man doesn’t buy him special privileges, and the first female copywriter Peggy
Olson is finally exercising her privileges as a senior member of the
staff. Let’s just say the word
"gynocracy" was tossed out. The
show won’t be pulling its punches in showing the angst that attended the shift
towards more workplace equality for women.

I’ll take on Sarah’s question about Peggy–what sacrifices will Peggy make to make it to the boardroom? Peggy’s in a sad spot, unable to be
accepted by her male peers because she’s a woman, but unable to fit in with the
women because she’s not a member of the secretarial pool. I was intrigued to read that
Matthew Weiner is inspired quite a bit by female poets like Sylvia Plath,
who especially embodies the sense of the time that a woman could have ambition
or avoid loneliness, but not both at the same time. Even though Weiner was using Plath’s problems as a template
for the character of Betty Draper, I actually see a lot of The Bell Jar in Peggy’s story. Both the character of Esther in The Bell Jar and Peggy are ambivalent and more than a little
overwhelmed by the hedonistic Manhattan lifestyle, and both have mental
breakdowns. Granted, Peggy’s
breakdown is predicated by giving birth after not realizing that she’s pregnant
(though it’s implied that she was just in denial), but the atmosphere of the
hospital, and the pain she suffers resembles that of the broken, overwhelmed
Esther of The Bell Jar. Both characters struggle because they
don’t want the lives of housewives (Peggy openly tells Pete she couldn’t have
shamed him, but didn’t), but nor are they happy with being stuck in the
secretarial pool. Peggy, however, seems to be on the road to a happier ending,
being a step forward for feminism instead of lost in marital hell as Plath
ended up.

That said, "Mad Men" is all about the hard truths, and the
hard truth is that being a woman forging her own path in the early 60s was very
lonely indeed. Plath knew it,
Weiner knows it, and I fear that Peggy Olson is going to continue to learn it.

One thing I have always found interesting about Joan versus Peggy is that it was mentioned that Joan is a college graduate (and most likely several of the other secretaries are too) whereas Peggy has only attended secretarial skills, yet Peggy is the one who is able to get ahead in the office. I wonder if it was luck, i.e, being Don’s secretary and having him recognize her skills, since he is a little out of the box, or class, i.e, since she is from a lower-class she has a little more ambition to make it and may be more accustomed to women having to work. I also found it intersting when it looked like Joan might get a Peggy-like break when she did the work on the tv viewing and commercials for what-his-name, dude with the glasses and the bow-tie look, and did a better job than he did, she still didn’t get the break. Then again, Joan, for all her glamour and sophistication, really seems to want being a wife and homemaker and Peggy, despite being from a sort of more provincial background-despite being from the city as well, doesn’t seem so interested in that.