CEO Profiles on LinkedIn: 10 More Excellent Examples

It’s been nearly three years since we published a blog post highlighting 10 great examples of LinkedIn CEO profiles. Since then, a lot has changed. The LinkedIn profile includes new sections and more options. With the Microsoft acquisition, LinkedIn has become even more important. LinkedIn will soon be integrated with Outlook and Dynamics CRM, so anyone sending or receiving an email from you will be one click away from your LinkedIn profile.

CEOs have a greater need than ever before to have a strong profile that stands out among the crowd. Here are ten CEO profiles that showcase best practices for LinkedIn profiles.

Eric’s profile does a great job of showcasing his expertise. His summary is excellent. He also takes advantage of the projects section of the profile – providing more in-depth information on recent work.

Liz’s profile probably looks familiar – she’s a LinkedIn Influencer with more than a million followers. She posts regularly and features strong client recommendations. She also includes personal information in her summary and keeps it updated – currently, she’s promoting her new book.

I happen to know Michael’s company is currently hiring – because he says so right in his summary. Remember, a profile doesn’t have to be an online resume. Use it to attract the people you’re looking for – whether that’s clients, partners or employees.

Gerald’s profile is a great example of how a picture tells a thousand words. His more casual profile photo – sans suit – makes sense, since he’s the CEO of a company called “Source Outdoor.” His cover photo of featured catalog furniture enhances the feel of his personal brand – outdoorsy, hands-on. He looks like he relaxes in the same hammocks he sells.

Although we recommend writing summaries in the first person, some people prefer third person. Dan’s summary is written like a magazine article bio, highlighting his career successes, awards and a list of notable clients.

Fred’s summary is a great balance of information – professional with a hint of personality. Fred includes his contact phone number in his summary to encourage potential clients to pick up the phone right then and there. Don’t forget – if you want to be contacted, make it easy.

Elaine does a great job at telling the story behind her corporate vision in her summary. She also promotes her interesting volunteer work, using LinkedIn to share another facet of her professional and personal experience.

Cindy uses a conversational style that gives you a taste of her personality and sense of humor. Your summary section is like a cover letter for your profile – it’s the perfect place to use a more conversational style of writing. Cindy also highlights a recent award she’s won.