Sounds offal! Liver sales soar in Game of Thrones food trend

Sales of medieval food and drink are up in the UK as Game of Thrones fans rush to recreate Westeros-style banquets at home

Peter Dinklages poses as he arrives at the Australian premiere of 'X-Men: Days of Future Past' on May 16, 2014 in Melbourne, Australia

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Sales of medieval food and drink are up in the UK as Game of Thrones fans rush to recreate Westeros-style cuisine.

Possibly inspired by Tyrion Lannister's hard-drinking ways, sales of honey-based medieval booze, mead, have increased by 30% at British supermarket Morrisons since the start of series 5 of the HBO smash show.

In the last month its sales of pig’s liver are up 105%, ox liver 94%, beef and lamb bones for stock are up 71% and oxtail 77% – just the kind of cuts that would be served up at a Stark or Tyrell banquet.

"We were inventive with our cuts of meat - creating a huge range of dishes to use a whole animal," Peter Williamson, development chef at Morrisons told British tabloid The Mirror.

“We were expert fermenters and could make a huge number of ales and meads from simple grains and honey.

"We were also great at preserving and picked a wide variety of vegetables and even fish.

“It’s great that the programme is encouraging people to experiment with Britain’s ancient delicacies.”