The annual Home & Housewares Show provides us the opportunity to study trends in consumer desires in one of the most intimate settings- the home. Walking this show each year gets our thoughts brewing about the innovations being developed for products that people choose to live with every day. These insights inspire us in our development programs for clients from industries from technology to aerospace.

Cangshan creates tools used on a daily basis by creative individuals that look great and perform perfectly.

“Demographic shifts in the overall population are contributing towards changing the future behavior of CPG (Consumer Packaged Goods) consumers. For example, the middle class is changing along with the household size shrinking, meaning a purchasing shift towards less volume, but more high-quality CPG goods to serve smaller families.”