Principal Joins Nasdaq

DES MOINES, Iowa--(BUSINESS WIRE)--
Principal Financial Group® (NYSE: PFG) today announced that
it will move its stock exchange listing to the Nasdaq Global Select
Market, effective after market close on December 15, 2017. Principal®
shares will continue to trade under the existing “PFG” ticker symbol.
Principal has been listed on the New York Stock Exchange since going
public in October 2001. This change is expected to be seamless for
Principal shareholders.

“Our move to Nasdaq is consistent with our evolution as a company, with
technology and innovation enhancing our ability to develop new
solutions, deliver a better customer experience and put people on the
path to financial security,” said Dan Houston, chairman, president and
CEO of Principal. “Our partnership with Nasdaq also provides a number of
benefits including best in class investor relations services, greater
brand visibility and marketing power.”

“As a company that values ambition and dedication to helping their
clients live better lives, Principal embodies the foundation and mission
in all Nasdaq-listed companies,” said Adena Friedman, Nasdaq President
and CEO. “We look forward to working with and supporting Principal as it
joins our family of the world’s most admired companies.”

About
Principal®[1]Principal helps people and
companies around the world build, protect and advance their financial
well-being through retirement, insurance and asset management solutions
that fit their lives. Our employees are passionate about helping clients
of all income and portfolio sizes achieve their goals – offering
innovative ideas, investment expertise and real-life solutions to make
financial progress possible. To find out more, visit us at principal.com.

[1] Principal, Principal and symbol design and Principal
Financial Group are trademarks and service marks of Principal Financial
Services, Inc., a member of the Principal Financial Group.