The sponsorship kicked off on Saturday 12th November 2016 at the CW Unplugged event live on BT Sport, and will continue until late 2017.

Pall Mall Barbers were present on the night, both in and outside of the ring, with our logo featured in the cage and on the Cut Man’s gloves. The Pall Mall Barbers pop-up store gave haircuts and wet shaves to attendees.

‘’I’ve been a fan of MMA and Cage Warriors Fighting Championship for many years and to have the opportunity to support a sport that is growing in popularity and getting great airtime around the world, is great.’’ Explains Pall Mall Barbers managing director, Richard Marshall.

‘’There’s real history with barbers and the medical field; barbers used to be surgeon’s years ago and practiced blood-letting, dentistry and minor surgery which is why barber stores around the world have the red and white poles outside, so linking with the Cut Man and being part of their essential physio equipment brings the heritage of barbering full circle.’’

There was an electrifying atmosphere on the night, which we were delighted to be a part of. Thank you to all of the Pall Mall Barbers team who made this event such a huge success, the Cage Warriors themselves for such a fantastic show and to all of the MMA team who created such an excellent ambience and experience.

We’ll be present at all London fight nights for the next year; we look forward to seeing you all there!