Inside The Westime and URWERK Art Basel Party

The luxury timepiece company hosted a seated dinner at the watch store in Miami to show guests their latest product, the AMC

Written by Editors of DuJour

To celebrate URWERK’s latest and greatest, the founders of AMC, Felix Baumgartner and Martin Frei hosted a seated dinner at Westime in Brickell City Centre during Art Basel. The AMC, a limited edition $2 million (at the least expensive price point) atomic master clock that mechanically winds, sets and regulates its paired URWERK watch, was the focal point of the night. URWERK chose to celebrate at one of the world’s most affluent watch stores around the globe, Westime. URWERK, known for a sweet blend of Swiss German watchmaking and Swiss French traditional watchmaking, showed guests a luxurious night at Westime, filled with demonstrations, flowing drinks and of course, plenty of timepieces to play with.

Notable attendees at the event included Westime founder John Simonian, Miami Dolphins player Davon Godchaux, Adriana de Moura, Fabian and Martina Basabe, Lucho and Andrea Noboa and Patrick Van Negri, among other watch enthusiasts and collectors.