“Here are some interesting statistics on headlines. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.”-Copyblogger

Ever wished there was a magical solution that could reach into the minds of those on your email list and encourage them to open actually read your email marketing messages? Well, there is, it’s called effective headlines. [Read more…]