THE N W YORKER dollars for an appearance, and the standal d agency fee runs from thirty- five to fift} per cent. \Vhen Malou- bier be g an lecturin g in the United " St1.tes, about four year ago, he thought he had discovered the answer to a romantic 'French artist's prayers. At his first major appearance, in a coun- tr} club outside Philadelphia, his pro- gram was well receIved, he sold three hundred dollars' worth of water- colors, and he was able to save on ex- penses by driving his own car. As it turned out, the PhiLtdelphia appearance was d bonanza rather than the norm, but Maloubier has continued to devote a lot of his time to lecturing. This sea- son, he win make about thirty ap- pearances. He believes he is building a reputation anlong the women's clubs (his brochures bc;t blurbs from clubs that have found 111m a lut), and he thinks his program would also be suitablt for the expanding college market-expanding, some people in the lecture business think, partly because new community co]]eges that may not be able to hire distinguished profes- sors can make their cultural preSLnce known to the community by bringing in lecturers. Mcdoubier has appeared before a college dudience-in Wilkes- Barre, at an engineering extension of Pennsylvania State University-and he is certain that he was able to talk the students' language. No matter how solid a reputation a speaker builds through lecturing, though, his price for an appearance cannot go up dra- matical1y unless he becomes more cele- brated in his non-lecture life-through a best-selling book, for Instance, or, even better, through regular appear- ances on television. Being interviewed on television-the type of exposure that some people once thought would ob- literate the lecture business-has served only to raise the price a lecturer can charge; a wOll1en\-club meeting re- mdins d socia] event, and it has always beLn axiomatiC' in the lecture busIness that women's club,; pay not for a speech but for personal association with the speaker. In Fort \\'1" ayne, early in the eve- ning, Maloubier checked into a larger version of the La Porte hotel, and found hill1self with nothing to do ex- cept take a wtlk around downtown. He is sometill1es entertained by club lTIcmbers the night before a lecture. [t subjects him to amateur artists and some relentlessl) familiar conversation about the Champs-Elysees and the bateaux- mouchcs, but he has a relatively high tolerance for that sort of thIng, and he often enjo) s himself. He has warm """ " :.... .. './: ^ /. ft.'" f : ! v .., . j ! I- "* , ... * " H .-" ...:-" '?<:".-":,':< )'" . ....": ';:1' >- x v ". .... j." ..ø ,""' h . .-" 115 " . ,.: ."" ' ' < , .< (ÿ ... . '.:.:;,.:'" ..... . :-'. . :"..i-':-." . ," ." ... '",.., .".. . . . .. . <..'......0 ;:: . ;: ::.::: " "' " '" , {, , < ""^ ÿ.. : ." ," ," . : . ...:.,: ::. .:."'::-'" ., ^"^' '^, ' , ' ,,> -Ø .if;;" : ,.,. '" "';... , (" . "" . -:-." ..... "." f · . . ::: . ; / .. """,;", .. '>01>>" .... >- ' , How to win an argument with your wife. contemporary walnut. In Mediterranean or modem, in any combination. So you get great stereo sound with looks to match. Find out about them at your Altee dealer. And for additiona1 information, get your copy of our new 24-page cata- log. Shows everything. Tells all. And it's free. Just write us at 1515 S. Manchester Avenue, Anaheim, California 92803. She hates the way hi-fi component speakers look. You like the way they sound. The perfect compromise comes from Altec. The people who've made professional sound systems that have been the standard of the recording and thea tre industry for 40 years. Now, they've custom-designed these same speaker systems in tables, commodes and complete ensembles. In nch oak or I @. A Division of [!::Fi?W Ling Altee I ne. ,>>,,1 " ,'; '''4i · ' '" ,z, \ " 0(:: < , , ,,> j , ..,.,.,. " " " ' ", t / --m ::-: - ......... ..A.... ......... ..Å.... , 1, ' , 1 .;..,.,. "[ ', . \ e OJ .. 0 " ::J I ..-- 0 ::J @ 0... , <D VI VI 0 0 0 ::J D- , 0 --< 0 ::J . r/ " '4 4': () o o -t- D- c o )> 0- o c .. " , "...p ð 1 ""'" tV 01 -OZ-,' , ., \,:.. , .v ..-- o , D- Qo -4 o --< o ...' 1 ,,: "= &t oj, ' j ;<f I o <D OJ (3 VI <-- < .. I G) o , ::::::.> ::J () mario forte for ß ;j. 'IIi: ..Äo- ...... 533 SEVENTH AVENUE NEW YORK 18