The daily you : how the new advertising industry is defining your identity and your worth by Joseph Turow(
Book
)19
editions published
between
2011
and
2013
in
English
and held by
1,109 WorldCat member
libraries
worldwide
The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise
unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s,
with his hypothetical online newspaper The Daily Me, and it is one we experience now in many ways and on a daily basis. But,
as the author shows, the customized media environment we inhabit today reflects diminished, not enhanced consumer power. Not
only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis
of data we don't know they are collecting and individualized profiles we don't know we have. It is clearly not being customized
by and for consumers themselves. Little is known about this new industry: how is this data being collected and analyzed? And
how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one
of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual
in the Household, or Single City Struggler? And, depending on the category to which you are assigned, how does that affect
the array of choices, and what you see and do online? Drawing on research, including interviews with industry insiders, this
book shows how advertisers have come to wield such power over individuals and media outlets, and what can be done to stop
it

Breaking up America : advertisers and the new media world by Joseph Turow(
Book
)24
editions published
between
1996
and
2007
in
3
languages
and held by
936 WorldCat member
libraries
worldwide
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking up America traces the momentous
shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow
shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity,
and lifesyles

The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power by Joseph Turow(
Book
)12
editions published
between
2017
and
2018
in
English
and held by
830 WorldCat member
libraries
worldwide
"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel
about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive
to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance
revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing
on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising
and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation
of merchants-- including Macy's, Target, and Walmart-- is already using data mining, in-store tracking, and predictive analytics
to change the way we buy, undermine our privacy, and define our reputations."--

Playing doctor : television, storytelling, and medical power by Joseph Turow(
Book
)20
editions published
between
1988
and
2010
in
English
and held by
763 WorldCat member
libraries
worldwide
"This book is a history of the medical TV series from its inception to the present day. Turow offers an inside look at the
creation of iconic doctor shows as well as a detailed history of the programs, an analysis of changing public perceptions
of doctors and medicine, and an insightful commentary on how medical dramas have both exploited and shaped these perceptions.
This expanded edition includes a new introduction placing the book in the contemporary context of the health care crisis,
as well as new chapters covering the intervening twenty years of television programming. Turow uses recent research and interviews
with principals in contemporary television doctor shows such as ER, Grey's Anatomy, House, and Scrubs to illuminate the extraordinary
ongoing cultural influence of medical shows."--Publisher

Niche envy : marketing discrimination in the digital age by Joseph Turow(
Book
)20
editions published
between
2006
and
2008
in
English
and held by
736 WorldCat member
libraries
worldwide
"We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the
most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've
paid for this special status by turning over personal information to a company's database. And we might wonder whether other
customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers
more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications
this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according
to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the
twentieth-century tradition of equal access to product information, and how does it affect civic life? Turow shows that these
marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago
and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM).
He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public
reaction against database marketing-- pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion
methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most
desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that
got us to this uneasy impasse."--Publisher's website

Media today : an introduction to mass communication by Joseph Turow(
Book
)48
editions published
between
1999
and
2013
in
English and Undetermined
and held by
565 WorldCat member
libraries
worldwide
How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different
media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed
in different media? What role do governments (federal, state, local) play in the process? [This book] addresses these and
related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboards
to online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures
toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligation
to expand global sales. Students need to understand what is happening, why, and with what possible consequences for society.-Pref

Entertainment, education, and the hard sell : three decades of network children's television by Joseph Turow(
Book
)10
editions published
in
1981
in
English
and held by
495 WorldCat member
libraries
worldwide
A study of changes in children's programing on network television in the United States from 1948 through 1978 is detailed
in this report. The first chapter discusses the concepts of "diversity" and "shape" as they apply to television programing,
and provides details about the research methodology used in the study. The second, third, and fourth chapters explore trends
in children's television series by particular periods--1948-59, 1960-69, and 1970-78--with each chapter containing an overview
of the industrial and regulatory environment for children's programing and analyses of the features of program scheduling,
format, subject matter, and character portrayal during the period covered. Each of the three chapters explores questions about
vertical diversity (the broadness or narrowness of program choices across time periods) and horizontal diversity (the broadness
or narrowness of program choices within a given time period). The fifth chapter summarizes the findings from all three periods
and discusses their implications. Three appendixes offer (1) a more detailed examination of the research methodology used,
(2) the coding instruments used in the study, and (3) a list of all the networks' children's series broadcast from 1948 to
1978. (fl)

The hyperlinked society : questioning connections in the digital age by Joseph Turow(
Book
)14
editions published
between
2008
and
2011
in
English
and held by
445 WorldCat member
libraries
worldwide
The Hyperlinked Society focuses on "links" as one of the most basic - and unexamined - features of online life. Bringing together
a prominent array of thinkers from industry and academe, this collection addresses a provocative series of questions about
the ways in which hyperlinks organize behavior online.-publisher description

The advertising and consumer culture reader(
Book
)9
editions published
in
2009
in
English
and held by
331 WorldCat member
libraries
worldwide
"Commercial breaks, radio spots, product placements, billboards, pop-up ads - we sometimes take for granted how much advertising
surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper
meaning or function within society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising
industry influence our media? These are just a few of the many important questions addressed in The Advertising and Consumer
Culture Reader - an incisive, provocative collection that assembles twenty-seven of the most important scholarly writings
on advertising and consumer culture to date. The classic and contemporary essays gathered here explore the past, present,
and future of advertising - from the early days of print to the World Wide Web and beyond. These selections offer historical,
sociological, critical, cultural, and political-economic lenses to explore a wide range of topics - from consumer activism
to globalization to the role of ads in the political process. Together, these key readings chart the past, present, and future
of advertising, while also examining the effects of advertising and consumer culture upon individuals, society, cultures,
and the world at large. Designed for use in courses, the collection begins with a general introduction that orients students
to thinking critically about advertising and consumer culture. Section and chapter introductions offer valuable historical
and critical context, while review questions after each reading will spark classroom debates and challenge students' understanding
of key concepts ."--Publisher's website

The wired homestead : an MIT Press sourcebook on the Internet and the family by Joseph Turow(
Book
)13
editions published
in
2003
in
English
and held by
308 WorldCat member
libraries
worldwide
The use of the Internet in homes rivals the advent of the telephone, radio, or television in social significance. This book
compiles findings from communication theorists and social scientists concerning the effects of the Internet on the lives of
the family unit and its members. The book examines historical precedents of parental concern over "new" media such as television.
The book then looks at specific issues surrounding parental oversight of Internet use, and at the effects of the Web on both
domestic life and entire neighborhoods. The articles are as follows: (1) "Family Boundaries, Commercialism, and the Internet:
a Framework for Research" (Joseph Turow); (2) "Disintermediating the Parents: What Else Is New?" (Elihu Katz); (3) "Historical
Trends in Research on Children and the Media: 1900-1960" (Ellen Wartella and Byron Reeves); (4) "The Impact of the Internet
on Children: Lessons from Television" (Daniel R. Anderson and Marie K. Evans); (5) "Television and the Internet" (Ellen Seiter);
(6) "Data on Family and the Internet: What Do We Know and How Do We Know It?" (Maria Papadakis); (7) "a Family Systems Approach
to Examining the Role of the Internet in the Home" (Amy B. Jordan); (8) "The Internet and the Family: The Views of Parents
and Youngsters" (Joseph Turow and Lilach Nir); (9) "Mediated Childhoods: a Comparative Approach to Young People's Changing
Media Environment in Europe" (Sonia Livingstone); (10) "Outlook and Insight: Young Danes' Uses of the Internet--Navigating
Global Seas and Local Waters" (Gitte Stald); (11) "Sex and the Internet: Issues, Concerns and Implications" (Mark Griffiths);
(12) "The Internet's Implications for Home Architecture" (Steven Izenour); (13) "Breaking Up Is Hard To Do: Family Perspectives
on the Future of the Home pc" (David Frohlick, Susan Dray, and Amy Silverman); (14) "Women, Guilt, and Home Computers" (Catherine
Burke); (15) "'Nobody Lives Only Cyberspace': Gendered Subjectivities and Domestic Use of the Internet" (Lisa-Jane McGerty);
(16) "Internet Paradox Revisited" (Robert Kraut and Others); (17) "Virtuality and Its Discontents: Searching for Community
in Cyberspace" (Sherry Turkle); (18) "Three for Society: Households and Media in the Creation of Twenty-First Century Communities"
(Jorge Reina Schement); (19) "When Everyone's Wired: Use of the Internet in Networked Communities" (Andrea L. Kavanaugh);
(20) "Families and the Web: Community Building at Work" (Lodis Rhodes); (21) "Examining Community in the Digital Neighborhood:
Early Results from Canada's Wired Suburb" (Keith N. Hampton and Barry Wellman). (Each article contains references.) (Hth)

Key readings in media today : mass communication in contexts by Brooke Erin Duffy(
Book
)8
editions published
between
2008
and
2009
in
English
and held by
229 WorldCat member
libraries
worldwide
"By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings
in Media Today will help students to make sense of the rapidly changing media environment. This collection is designed to
supplement the 3rd edition of Media Today: An Introduction to Mass Communication, but it can also be used independently."
"Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book,
newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The
volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising
new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review
questions after each reading test students' understanding of key concepts. Additional resources on a companion website are
designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies."--Jacket

Media today : mass communication in a converging world by Joseph Turow(
Book
)11
editions published
between
2013
and
2014
in
English
and held by
92 WorldCat member
libraries
worldwide
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media
world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean
for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media
is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today
goes beyond the traditional mass communication textbook's focus on consuming media, to give students an insider's perspective
on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years
from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition
to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated
into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer
and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion
website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary,
Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own
lives and globally. Joseph Turow--who has been teaching Intro to Mass Communication for well over a decade--demonstrates the
many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various
media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the
digital world of media

Film history(
Visual
)3
editions published
between
1997
and
1998
in
English
and held by
91 WorldCat member
libraries
worldwide
This program examines the history of film, from its beginnings in the late 19th century to the invention of VCRs. Filmmaking's
roots as an entertainment and storytelling medium are examined, along with the emergence of Hollywood, the studio star system,
and birth of the talkies. Film industry regulation, including censorship, is discussed along with the blacklist and competition
from television

The daily you : how the new advertising industry is defining your identity and your world by Joseph Turow(
Book
)7
editions published
between
2011
and
2013
in
English
and held by
49 WorldCat member
libraries
worldwide
"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise
unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s,
with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert
Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and
discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't
know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is
this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified
as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially
Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect
what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important
book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop
it"--

The aisles have eyes how retailers track your shopping, strip your privacy, and define your power by Joseph Turow(
)5
editions published
in
2017
in
English
and held by
38 WorldCat member
libraries
worldwide
By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel
about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive
to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance
revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing
on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising
and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation
of merchants-including Macy's, Target, and Walmart-is already using data mining, in-store tracking, and predictive analytics
to change the way we buy, undermine our privacy, and define our reputations