Sunday 08 September

Registrationroom2ESOMAR desk (level -2)

Get The Most Out of CongressAccelerator session for new attendeesRay Poynter [ESOMAR Council Member]room2Menteith Suite (level -1)

room2Menteith Suite (level -1)

Learn how to make friends and influence people at ESOMAR Congress in this new session led by Ray Poynter and Friends.

Attending Congress can be a fantastic experience, a chance to make new contacts, to learn more about research, to immerse yourself in the world of insights and market research, and to enjoy the experience of being in an historic city like Edinburgh. However, to get the most from Congress it helps to accelerate your start, to learn the ropes, understand the process, and to make some early acquaintances.

Join this accelerator session and you will:

Have fun (promise)

Meet people who will make Congress worthwhile and fun

Work out how to attend the sessions most likely to benefit you

Understand how the networking, exhibition, and sessions work

Get tips for enjoying Edinburgh (and beyond).

About Ray Poynter:

Ray is a member of ESOMAR Council and has been making a nuisance of himself at ESOMAR events since the last millennium (and perhaps before). Ray is widely connected, and he and his team of usual suspects will be able to show you how the professional conference goer maximizes the fun, the commercial, and personal benefit of attending Congress.

President's addressJoaquim Bretcha [ESOMAR President]room2Technovate

room2Technovate

ESOMAR President

09:35 - 09:50

09:3509:50

Young ESOMAR Society (YES!) Award finalistsroom2Technovate

room2Technovate

11 young researchers take centre stage at the Congress to WOW us with their big ideas! Each has only 60 seconds to pitch their idea. Attendee voting (via the ESOMAR app) determines the top three, who will then be invited back on stage Tuesday to share their thinking in a longer presentation.

Introduction to the programme and keynoteReed Cundiff [Kantar]room2Technovate

room2Technovate

Programme Committee ChairCEO - North America, Kantar, United States

10:00 - 10:40

10:0010:40

KEYNOTE | Marketing Transformation in the Galactic AgeChris R. Burggraeve [Founder of Vicomte and former CMO of AB InBev]room2Technovate

room2Technovate

Summarising his recently launched book: "MARKETING is FINANCE is BUSINESS" in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle$ in the galactic age upon us. Chris will show why marketing based on fundamentals (like insights) is so much more than pretty pictures and Silicon snake oil. He will inspire us 1) to (literally) look up to the sky and challenge our current mindsets, 2) to look back on the last 50 years of marketing and finance, 3) to build on it looking forward to the next 50 years, and 4) to eventually translate marketing in the language your board and investors can and want to understand. This last part will go deeper on his trademarked prototype for Alpha M, the world's first ever marketing rating model. Alpha M is designed to help marketers "speak better Wall Street", and to help the finance world make smarter investment decisions.

Keynote speakerFounder of Vicomte and former CMO of AB InBev

Keynote

10:40 - 10:50

10:4010:50

Sponsor fast trackroom2Technovate

10:50 - 11:30

10:5011:30

Networking break

10:55 - 11:10

10:5511:10

Bringing Innovation to LifeSelina Pietsch [FactWorks]room2Black Box

room2Black Box

Having a good idea is one thing, but what comes next? Selina Pietsch - winner of the ESOMAR YES Award 2018 - transformed her idea pitched on the YES stage into value for her company. In her talk she shares hands-on advice on how to turn your ideas into success stories.

Consultant, FactWorks, Germany

11:10 - 11:25

11:1011:25

The Where of WasteMichael Groves [Topolytics]room2Black Box

room2Black Box

The global 'waste management' industry is complex and opaque and most material is still dumped or burned. If we are to unlock more value from this material - we need more and better waste data. Mike Groves will describe how Topolytics is using mapping and analytics to unlock this value - in the process making a 'smart grid for waste'.

Our breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Digital media offers oceans of 'real data’ but cannot of itself identify the human meanings. Semiotics enables us to identify the structures which define meaning but is entirely qualitative. We combined both to create 21st-century qual & quant.

Tap New Data with AI-Based Technologies to Increase Revenue per Insight.

Senior Vice President - Business Head, Course5 Intelligence, United States

Director Global Insights and Analytics, Intel Corporation, United States

Presentation: Methodological innovation

12:35 - 12:50

12:3512:50

Discussionroom2Technovate

Break-out session:Ambassadors Of Change - Round 1

11:30 - 11:40

11:3011:40

IntroductionKarolina Tutaj [Booking.com]room2Incubator

room2Incubator

Session chairDirector of Insights, Booking.com, Netherlands

11:40 - 12:05

11:4012:05

Becoming Customer Obsessed at the Royal Bank of ScotlandBringing insight to the heart of the organisation to drive customer experience, trust and advocacy Ian Goulding [Royal Bank of Scotland]; Libby Watkinson [Royal Bank of Scotland]room2Incubator

room2Incubator

Insight Lead - Personal and Premier, Royal Bank of Scotland, United Kingdom

Head of Insight Consultancy, Royal Bank of Scotland, United Kingdom

Presentation: Case study

12:05 - 12:25

12:0512:25

BUSINESS PRESENTATION | The Next Generation of Agile Insights - Advanced Outcomes Are Possible Within DIYNathan Wimble [Toluna]room2Incubator

room2Incubator

Think that DIY surveys are for basic, or low-risk projects? Think again. Speed and efficiency is now coupled not just with quality, but the capability to drive strategic decision-making using consumer insights.

We've created a webinar that will provide you with;- Best practices for breaking the mould to use DIY to power more advanced outcomes, from brand tracking, conjoint, and max dif through segmentation.- We've helped our clients make what seemed impossible, possible.

Head of Sales, Toluna, United Kingdom

Sponsored presentation

12:25 - 12:50

12:2512:50

Four Challenges of a New Leader in an Insights OrganisationPersonal journeyKajoli Tankha [Microsoft]room2Incubator

room2Incubator

Leaders need to create clarity, define structures and show vision, even when they don't know what to do and who to ask! Let me share my learnings with you.

Discussionroom2Amplifier

In a world of tribalism, polarization, and socially-empowered movements, brand trust can be created or destroyed in minutes. Today, there is a growing expectation for brands to not just sell specific products or services, but to become purpose-driven and weigh-in on important issues of the day. How can brands today better understand, measure and act in this #PostTrust and #FakeNews era?

Room 101 at ESOMARCome and see your industry peers banish their top MR pet hates or worst nightmares into the depths of Room 101Jerome Sopocko [Askia]room2Black Box

room2Black Box

We are running this British TV favourite at ESOMAR as explored by the Association of Survey Computing in London early this year. A few ESOMAR favourites are asked what is making their professional life a misery and that they could definitely do without. The audience will vote on which of these will be intered in the ESOMAR deep vault of bad ideas.

Founder, Askia, United Kingdom

Interactive session

13:20 - 13:40

13:2013:40

Innovate Like a Startup, Lead Like a VCRethinking corporate innovationMartin Boyle [CodeBase]; Stephen Drost [CodeBase]room2Black Box

room2Black Box

Founded in 2014 and headquartered in Edinburgh, CodeBase is the UK’s largest Tech incubator. Over the past 5 years the CodeBase team has met and assisted hundreds of startups. As our reputation began to grow, established larger companies started to ask us about startup innovation and startup thinking - how startups could innovate and develop tech products whilst incumbent companies struggled. Now, in partnership with Barclays Ventures, CodeBase has developed business innovation and business transformation products which teach established companies the language, framework and playbooks of startups and their investors. CodeBase will present a snapshot of this thinking - how to innovate like a startup and lead like an investor - in the ESCOMAR Black Box.

When it comes to the X’s (UX, CX etc), Shopper Experience is often an afterthought in the minds of marketers. Richard Kelly, CEO & co-founder of Adimo, makes the case for a focus on SX in digital marketing, to win new, loyal customers through the craft of convenience.

IntroductionLisa R. Courtade [Merck & Co]room2Technovate

Making Sound DecisionsHow the strategic use of sound is the next frontier in effective marketingJoe Sauer [Sentient Decision Science]; Lauren McGuire [Man Made Music]room2Technovate

room2Technovate

No More Sonic Trash! From phones to hospitals to cars, sound has the potential to vastly enhance our lives. Learn how to solve creative, human and business challenges with music and sound, from the de-facto thought leaders in sonic insight.

System 3: Measuring the Consumer's ImaginationHow the science of imagination connects new products, social research and brandingLeigh Caldwell [Irrational Agency]room2Incubator

room2Incubator

Learn the new science of System 3, the human imagination, in a challenging interactive workshop that will draw on your unconscious mind to build a shared prediction of the future of the research industry. Be part of insight's next chapter!

Director, Irrational Agency, United Kingdom

Interactive session

15:05 - 15:25

15:0515:25

BUSINESS PRESENTATION | Three Themes from Investment Banking that Have Progressed Market ResearchTony Hunter [Attest]room2Incubator

room2Incubator

In this session, Tony Hunter from Attest will highlight three common themes developed in Investment Banking that have made their way into the world of Market Research, positively impacting our field.

An obsession to use digital often obscures the true purpose of marketing, In this path-breaking work, we explore how digital is entrenched in Chinese travel-trail to develop a marketing strategy embedded in their journey.

"Whether it be a project, our careers, our relationships with friends, spouses or families we know there will be moments when it doesn't quite go the way we want. I have been running every day for over 6 years, and during that time I have been able to find many insights that have given me a new perspective on how to make things happen rather than letting things happen to you. During my career in research, relationships, journey with cancer I have learned to pivot - and remain 99% thankful (1% pissed off maybe ...)."

Vanessa will share her life learnings from running and how it has helped her learn the art of PIVOTing for her best life through career changes, project challenges, relationship and friendhip speed bumps, and health hurdles. This will be a highly interactive session and Vanessa also invites you lace up your sneakers and join her on a morning run for #outruncancer on Tuesday morning as part of learning to embrace that you CAN make a morning run happen even with jetlag and a possible hangover!

VP Marketing Division, Starbucks, Japan

Interactive session

15:25 - 16:05

15:2516:05

Networking break

The retail fashion industry is in the midst of what the media have called a retail apocalypse with many retailers struggling to survive the tough market conditions and evolving shopping behaviours. Cally Russell CEO of Mallzee Insights, the UKs leading retail analytics business will show how consumer insight is helping retailers and changing the industry.

Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.

Head of Branch, IFF International Institute for Field Research, Italy

Presentation: Methodological inspiration

16:30 - 16:50

16:3016:50

The World After CAWI. Are We at the Threshold of a New Era of Research?Bots as a tool for data collectingAnna Martenka [Play]; Salomea Świerkowska [Play]; Tomasz Dulinicz [Smartscope]room2Technovate

room2Technovate

How can the new technologies, which are winning the world today, be utilized by market researchers?

We need to give a face to research, make it more human... Enter conversational research. Thanks to the rise of bots, research can be cheaper, faster and better. We went on a journey with Nomads Foods and found how bots allow us to humanise research.

BUSINESS PRESENTATION | Never Miss a Trend Again by Adopting an AI-Led ApproachRichard Maryniak [Black Swan Data]room2Incubator

room2Incubator

In an increasingly complex marketplace where consumer demand is shifting and fragmenting it's critical that brands leverage a new approach to detect and action consumer trends. By combining AI with social data we can now surface emerging trends earlier and predict their future growth with certainty. Find out how companies like PepsiCo, Danone and McDonald's are using this capability to transform their innovation strategy from an insight to foresight-led approach.

Chief Insight & Innovation Officer, Black Swan Data, United Kingdom

Sponsored presentation

16:55 - 17:20

16:5517:20

The Real Why and the Hidden WhoFixing the weak links in how we measure personality to make better use of behavioral science in marketingChristopher Graves [Ogilvy Consulting]; Jon Puleston [Kantar]room2Incubator

room2Incubator

Nominated for the ESOMAR Congress Best Paper Award

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Facts are nothing without stories. Instead of a traditional qualitative campaign pre test where participants evaluate stimuli, we created a museum with Corona's (AB inBev) history and focused on how consumers re-built it into stories.

Innovation Manager, De La Riva Group, Mexico

Insights Director - Middle Americas Zone, AB Inbev, Mexico

Presentation: Case study

16:30 - 16:50

16:3016:50

Take Me Home, Country Roads!How ‘Brand Citizenship’ and not just ‘Brand Purpose’ (or John Denver) could anchor the MillennialArindam Mohanty [Kantar]room2Amplifier

Discussionroom2Amplifier

“Whether you believe you can or whether you believe you can’t – you are right.”

Claire Lomas was working as a Chiropractor and had reached the highest level in the sport of eventing when a freak riding accident left her paralysed from the chest down.

In 2012 Claire became headline news worldwide. She walked the 32nd Virgin London Marathon in a pioneering robotic suit. It took a gruelling 17 days and raised £210k for Spinal Research. She became the first owner of a robotic suit and used it when she had the honour of lighting the Paralympic cauldron in Trafalgar Square. Claire says “Whether you believe you can or whether you believe you can’t – you are right”.

Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test methodology is answering to oriented our future.

C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of social listening data? Intel took it to the test.

Insights and Analytics Professional, Intel Corporation, United States

Founder & CEO, Success Drivers, Germany

Presentation: Case study

10:05 - 10:25

10:0510:25

From Social Listening to E-seeingUsing social media to understand the beauty evolution through influencersAlberto Rodríguez Romo [L'Oréal]; Estefanía Yaguez [L'Oréal]room2Technovate

room2Technovate

More and more an image is worth more than a thousand words and therefore the industries have to know how to interpret them and get real insights from them.

CMI Manager, L'Oréal, Spain

Chief Consumer &Market Intelligence Officer, L'Oréal, Spain

Presentation: Methodological innovation

10:25 - 10:40

10:2510:40

Discussionroom2Technovate

Break-out session:Ambassadors Of Change - Round 2

09:00 - 09:05

09:0009:05

IntroductionKarolina Tutaj [Booking.com]room2Incubator

room2Incubator

Session chairDirector of Insights, Booking.com, Netherlands

09:05 - 09:30

09:0509:30

The State of Global ResearchRay Poynter [The Future Place]room2Incubator

room2Incubator

Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are. The GMR is the most complete report available on the state of global research and Ray will energetically extract they key points that you need to be aware of. You will leave the session better able to plan what next for your business and your career.

Is democracy broken? And are Twitter and Facebook to blame? And how are their brands suffering as a consequence?

Managing Director, respondi, United Kingdom

Founder, Global Progress, United States

Presentation: Case study

09:25 - 09:45

09:2509:45

Choosing Wisely?Making optimal use of deliberative research techniques to engage the public in live policy debates and deliver impactEmma Grant McColm [Citizens Advice Scotland]; Sara Davidson [Ipsos MORI]room2Amplifier

room2Amplifier

Energy Policy Team Manager, Citizens Advice Scotland, United Kingdom

Research Director, Ipsos MORI, United Kingdom

Presentation: Methodological innovation

09:45 - 10:05

09:4510:05

Social Insights for Making Sensitive ConnectionsHow Macmillan is helping people who’ve just been told they have cancerJeremy Hollow [Listen & Learn Research]; Peter Gerry [Macmillan Cancer Support]room2Amplifier

room2Amplifier

This work changed the way Macmillan presents itself to the world. It's helped secure investment and focus for its online community. While helping set their SEO strategy and shaping their Digital Transformation Programme.

Networking break

10:45 - 11:00

10:4511:00

How to Be Agile with Purpose Derek McInnes [Incite]; Patricia Dominguez [Incite]room2Black Box

room2Black Box

Agile is transforming the way organisations work, but it risks being poorly understood, and poorly applied. At its worst it means getting to the wrong answers more quickly than ever before. To create impact, Agile ways of working need to be deployed with clarity of purpose. At this interactive session we will share a tool for doing just that and give people a chance to try it out for themselves.

Director, Incite, United Kingdom

Associate Consultant, Incite, United Kingdom

Interactive session

11:00 - 11:15

11:0011:15

Consumer Transaction Data: Traditional Providers Are Not the Only Place You Should Be Looking for Insights room2Black Box

room2Black Box

Money Dashboard is the market leading budgeting app in the UK. It provides tools for consumers to better manage their money and achieve their goals, and harnesses new and exciting Open Banking infrastructure to allow consumers to aggregate all of their accounts in one place. The service to consumers is free to consumers, as Money Dashboard generates revenue from granular insights into consumer behaviour. Our users are not only receiving the service for free, they are shareholders in the business, allowing them to directly benefit in the value creation of their data.

Raonull Mackinnon, Money Dashboard, UK

11:20 - 11:55

11:2011:55

Young ESOMAR Society (YES!) Award Winnersroom2Technovate

I'd no experience in running an organisation. No-one had told me what one couldn't do in business, so I went ahead and did it. I began a tiny, dining-table-sized company that eventually employed 8,500 staff. It was an early software company that - after 45 years ‒ was valued at nearly $3bn when it became part of a French Group.

In 1962 no-one expected much from women in work because all expectations were then about home and family responsibilities. I couldn't accept that and so challenged the conventions of the time, to the extent of changing my name from Stephanie to Steve. When I signed a business letter with that double feminine "Stephanie Shirley", it went unanswered. The same letter from "Steve Shirley" got a response, and I was through the door before anyone realised that "he" was a "she".

Keynote speakerUnited Kingdom

Keynote

12:35 - 13:50

12:3513:50

Lunch and WIRe Luncheon

Expo

General lunch

Lomond Suite (level 0)

Parallel lunch: WIRe Luncheon by Women in Research (WIRe)Join WIRe on September 10th in the Lomond Suite (Level 0 of EICC) for an exclusive networking luncheon event where WIRe will announce the winners of their second annual “Best Places to Work” awards! Space for this event is limited — register now to ensure your spot and be sure to join the waitlist should we fill up!

12:40 - 13:00

12:4013:00

The New MR Tech StackHow the MR ecosystem is shifting through new technology and methodologyTom Higgins [Voxpopme]room2Black Box

room2Black Box

Researchers today are under more pressure than ever to deliver fast, agile insights in a world where consumer opinions are increasingly more difficult to capture. For several years, we’ve seen new technologies emerge in the space, offering deeper feedback and increased efficiencies. Many of these new technologies can work together seamlessly, creating an MR Tech Stack that every researcher needs in order to adapt to the changes in consumer behavior and the need for marketing and brand agility. In this presentation, we’ll explore the new MR tech stack, the importance of adopting these new methodologies and tech, and best practices to consider when making the transition from a traditional research program to the new research ecosystem.

We’ll highlight:

Key technology trends driving changes for all parts of the enterprise

Shifts in recruitment and engagement methods

New technologies for capturing agile feedback

Consolidating data sources for more insight and increased efficiencies

Marketing Communications Manager, Voxpopme, United Kingdom

13:00 - 13:15

13:0013:15

How Inclusive is Your Customer Experience?room2Black Box

room2Black Box

We all know that we should have inclusive customer service, where everyone gets the best levels of experience regardless of who we are.As the conversation about diversity and inclusivity expands and evolves, we're seeing that the experience disabled customers get relies on the level of skills and awareness of the first staff member they come in contact with. Poor experiences create high levels of anxiety for these customers, greatly reducing the likelihood of them returning. In the presentation, we'll be looking at the key issues and how through technology we can remove this anxiety and help increase the delivery of inclusive customer service with the Welcome App.

Gavin Neate, Neatbox, UK

13:15 - 13:35

13:1513:35

Discover the Fintech Community of ScotlandStephen Ingledew [FinTech Scotland]room2Black Box

room2Black Box

Chief Executive, FinTech Scotland, United Kingdom

13:35 - 13:50

13:3513:50

Are You More Than Your Personal Data?Bianca Marcu [ESOMAR]room2Black Box

room2Black Box

As data increasingly drives the way we live, what we consume and have access to, join us for a session looking at the more personal and societal impacts. We’re looking forward to an engaging discussion about the privacy revolution, but not from a privacy law perspective… we’ll be talking about the potentials of profiting from our own personal data, our role in the data economy aside from mere data-producing machines (see: The Matrix), and my proposal for a fairer, more coordinated approach: The World Data Organisation.

MindProber and Eleven Sports use the first automated biometric media testing platform to offer a new currency of fan engagement to sports, directly measured from fans hearts.

Head of Marketing and Communication, Eleven Sports, Portugal

CEO, MindProber, Portugal

Presentation: Case study

14:35 - 14:55

14:3514:55

New Ways of Measuring SuccessTracking the reach and engagement of a TV Talent Show through audio passive measurementIgnacio de la Iglesia [The Cocktail Analysis]; Ignacio Gómez [RTVE]; Pablo Pérez [Google]room2Technovate

room2Technovate

For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use of audiomatching technology.

Networking break

15:35 - 15:55

15:3515:55

Imitation is Not the Highest Form of FlatteryFighting back against fakesRachel Jones [SnapDragon Monitoring]room2Black Box

room2Black Box

Rachel is going to tell the story of inventing a baby product at the kitchen table, growing it into a bustling small business with a team of five and exporting to 40 countries, then having a counterfeit seized at the UK Border ….‘With a baby product you cannot take risks’ she says. ‘Fakes need to be stopped.’ So, within two days of the fakes being seized, Rachel hired two local Chinese students from the University of Edinburgh Business School and set about fighting back. She invited herself to Alibaba, learnt the ropes, voluntarily helped numerous small businesses suffering similar fates and eventually set up SnapDragon Monitoring, to help SMEs all around the world fight fakes online – enabling them to survive and prosper. Now a team of 30, in Edinburgh, with 14 nationalities within the team, SnapDragon Monitoring work with SMEs and household names – identifying and removing copies and counterfeits with efficiency and passion.

SAP, the German software unicorn, stunned the market research and financial markets in 2018 by acquiring Qualtrics for $8 billion in cash. No earnouts, no deferred compensation, no stock. Cash. Tableau was recently acquired by Salesforce for nearly $17B and Bain Capital has entered into an agreement to buy 60% of Kantar from WPP.

Without a doubt, the competitive environment of the market research industry is changing rapidly and broadening from an old paradigm of traditional research to a new one that converges with both business intelligence and data analytics providers.

With advertising spend continuing to increase (projected to reach $280B by 2021 in the US alone), data driven insights across multiple paradigms (customer, business and third party data) is of increasing importance….and of increasing interest to investors.

This panel discussion of leaders actively driving M&A activity in the marketing insights and technology vertical will discuss the key industry trends that are driving investments and acquisitions, illuminate the key differentiators driving high valuations, as well as the impact acquisitions ultimately have on research buyers.

Award Ceremonyroom2Technovate

Session wrap-uproom2Technovate

20:00 - 00:30

20:0000:30

ESOMAR Party: A Night At The MuseumEverything comes to life at night!room2National Museum of Scotland

room2National Museum of Scotland

ESOMAR is excited to host THE annual party of the year at the incredibly beautiful National Museum of Scotland in Edinburgh - inviting you to an unforgettable night, starting with some pre-drinks offered by Dynata, a food tour around the world, music, dance and…. a lot of surprises!And also, Kantar offers party goers the chance to get a guided tour through the museum! Places are limited, so learn more at their stand!

Please wear your badge – this will give you entrance to the party!

Transport:Buses to the venue will be arranged leaving the EICC, starting 19:30. Please follow the ESOMAR team for direction or questions.

Dress code:As you wish, but a Scottish or pop-art twist is more than welcome.

Address:Chambers Street, Edinburgh, EH1 1JF

Museum tour: A History of Scotland in 5 Objects (30mins)From the world-famous to the curious, explore the objects that helped shaped Scotland - and the world. This is the perfect introduction to our country's past.The tours will take guests across 5 levels of the Museum of Scotland, so whilst seeing the 5 key objects which have shaped Scotland's history you will also have a chance to see other objects/display as well.

Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximise fan engagement and commercial opportunities at F1 races, and has led to improved attendance numbers and fan satisfaction.

Global Research Director, Formula 1, United Kingdom

Presentation: Business challenge

10:20 - 10:40

10:2010:40

Redefining Digital ExcellenceThe story of how consumers’ need for happiness can provide the bedrock for primary researchJon Beaumont [Join the Dots I InSites Consulting]; Nick King [Auto Trader Group]room2Technovate

room2Technovate

Nominated for the ESOMAR Congress Best Paper Award

Revealed! The five consumer needs that are vital for digital retail success!

Business Development Director, Join the Dots I InSites Consulting, United Kingdom

Insight Director, Auto Trader Group, United Kingdom

Presentation: Case study

10:40 - 10:55

10:4010:55

Discussionroom2Technovate

Break-out session:Learning Zone - Masterclasses

09:30 - 10:20

09:3010:20

MASTERCLASS | Driver Analysis as a Gateway to Advanced AnalyticsBy MRII & University of GeorgiaJeffrey Henning [Market Research Institute International]room2Incubator

room2Incubator

This interactive how-to session will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful. This Principles Express Live session is derived from the University of Georgia course, Advanced Analytic Techniques.

Masterclass leaderExecutive Director, Market Research Institute International, United States

Shows you how to turn market research findings into actionable recommendations. Learn how to translate your findings from market research studies of all kinds into reports and presentations that grab your audience's attention, address the business decision your client needs to make, and offer sound and useful recommendations.

Masterclass leaderExecutive Director, Market Research Institute International, United States

Masterclass

10:55 - 11:10

10:5511:10

Well-Being and Good MoodsAttitudes and habits across the worldVilma Scarpino [WIN]room2Technovate

Customer insight is the number 1 capability for the C-suite, yet the perceived need for market research diminishes. Based on group discussions extra interviews with end-clients, we highlight the challenges CMI departments face and how they cope.

Last year at Congress, HERE Technologies and BuzzBack presented a transformative look at consumer perceptions of data privacy and collection. This year, HERE Technologies and Buzzback, in partnership with ESOMAR and Cint, revisit the topic with a new global study across 12 markets that demonstrates, for brands, poor ethical and transparent data collection has a far reaching impact on the bottom line.

What's the secret to creating fun content that spreads across the internet like wildfire? Oobah Butler of VICE deconstructs what makes a story go viral. Using examples like his own work with The Shed and the other two films he made in 2018, which were viewed by 160m people, we'll learn how he developed compelling narratives with the perfect balance of irreverence and insight to make an impact in the internet era.

Farewell drinksroom2Expo

Chris R. Burggraeve

Founder, Vicomte, United States

With 30+ years of experience, Chris is a world class marketer turned active advisor, investor, board member, academic and author. His corporate career spanned 23 years working for global FMCG blue chips like P&G, The Coca-Cola Company, and Anheuser-Busch InBev (CMO 07-12), as we as serving the marketing industry in other ways (eg board and president of WFA 08-13). End 2012 he created his own NYC based marketing capability and strategy consultancy (www.vicomte.com), and also joined NYU Stern as adjunct faculty. Chris is a multilingual Belgian American and holds a TRIUM Global EMBA from NYU Stern/LSE/HEC. Always pioneering, with skin in the game, Chris was among the first senior CPG leaders to play an active role in the fast growing global cannabis business, and will likely become the first CMO in space (via Virgin Galactic).

Sessions:

Claire Lomas MBE

Claire Lomas was working as a Chiropractor and had reached the highest level in the sport of eventing when a freak riding accident left her paralysed from the chest down.

In 2012 Claire became headline news worldwide. She walked the 32nd Virgin London Marathon in a pioneering robotic suit. It took a gruelling 17 days and raised £210k for Spinal Research. She became the first owner of a robotic suit and used it when she had the honour of lighting the Paralympic cauldron in Trafalgar Square.In 2013 Claire completed a 400mile hand cycle around parts of England, visiting schools and inspiring pupils on the way, she raised another £85k for the Nicholls Spinal Injury Foundation. Claire is constantly thinking of ways to raise money and strongly believes there will soon be a cure.During 2014 and 2015 Claire organised a number of fundraising events and took the total raised to over £500k. In 2016 Claire completed the London Vitality 10k in 12 hours, and completed the Great North Run in September, whilst 16 weeks pregnant.

Claire is currently learning to ride a motorbike and loves pushing the boundaries. In July 2017 she became the first paralysed female in the UK to get her motorbike race licence, and now aims to ride tracks around Europe. In October Claire takes on another huge fundraising challenge- to complete the Great South Run (10 miles) in 24 hours.

Sessions:

Dame Stephanie Shirley CH

United Kingdom

Dame Stephanie (Steve) Shirley CH, age 85, is a workplace revolutionary and successful IT entrepreneur turned ardent philanthropist. www.steveshirley.com. Her life story begins with her 1939 arrival in Britain as an unaccompanied Kindertransport refugee. In 1962, she started a software house, Freelance Programmers, that pioneered new work practices and changed the position of professional women, especially in hi-tech. She went on to create a global business and a personal fortune shared with her colleagues; she made 70 of her staff millionaires at no cost to anyone, but herself. Since retiring in 1993, her focus has been increasingly on philanthropy based on her strong belief in giving back to society. In 2009/10 she served as the UK’s first ever national Ambassador for Philanthropy. Her charitable Shirley Foundation has initiated and funded a number of projects that are pioneering by nature and strategic in impact, totally £67m to date. The focus is on IT and her late son’s disorder of autism. Her memoir Let IT Go was published in 2012 www.let-it-go.co.uk. It has sold 20,000 copies and Penguin are to re-publish in April 2019 with a view to distributing it worldwide. A big screen film is also in the making and filming starts later this year. Dame Stephanie has been much honoured. In 2013, she was named by Woman’s Hour as one of the 100 most powerful women in Britain. In 2014, the Science Council listed her as one of the Top 100 practising scientists in the UK. In 2015, Dame Stephanie was given the Women of the Year Special Award. Her TED Talk in 2015 was to a standing ovation from more than a thousand of the world’s most recognised technical entrepreneurs, thinkers, creators and doers. It has received 1.9m views. In 2017, Dame Stephanie received a Companion of Honour, one of only 65 people worldwide to receive such a recognition.

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Oobah Butler

Award-winning filmmaker and Writer, United Kingdom

Oobah Butler is an award-winning filmmaker, writer and speaker. In 2018 alone, he made three films that were viral sensations, tallying up almost 160m views to-date. His debut book 'How To Bullsh*t Your Way To Number 1' recently became a #1 best-seller on USA Today after its April 23rd 2019 release. Alongside the TV, radio and magazine interviews worldwide on NPR, Canal Plus, Politiken and more supporting the book, he has recently been interviewed in the New Yorker and endorsed by individuals such as Turner Prize-winning artist Grayson Perry, WIRED Editor Nicholas Thompson and scores of other world-renowned journalists. For the most part, his work uses comedy and absurdity to comment on the modern era. For example, after releasing his recent stunning film and article in which he made the shed he lives in TripAdvisor's top-rated restaurant in London, Oobah dominated headlines globally in the climate of ‘fake news’, being interviewed on television stations all over the world. Singaporean parliament used his work as an example to inform new laws on fake news; The Washington Post penned a feature about his work. The likes of The Guardian and The New Yorker referenced it as a critique of online reviewing culture, while it was endorsed by the likes of NOMA chef René Redzepi and Observer food critic Jay Rayner. In short, Oobah's work inspires mass conversation because it is smart, divisive and devilishly entertaining. Over the past 18 months, he's received four awards for his work; Webbys 2019 award for ‘Video: Weird’; Content Creator of the Year at the Online Media Awards, Video Project of the Year at the British Media Awards and Best Content Idea - Digital 2018 at the British Society of Magazine Editors Talent Awards. Whether it’s swindling his way as a fake jeans designer, Georgio Peviani, to the top of Paris Fashion Week or letting his Instagram followers vote on every decision he made for a day and thusly ending up 250 miles from his home, his ambition is to explore different worlds in an interesting, contemporary way.

Begonia Fafian

Interested in more work from Begoña Fafian? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Fenny Léautier

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Joseph Chen

Insights Lead - Chocolate, Mondelēz International, Canada

Interested in more work from Joseph Chen? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

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Reed Cundiff

CEO - North America, Kantar, United States

Reed is the CEO of Kantar North America. In this role, Reed is responsible for helping Kantar clients transform their insights functions, move decisively from insight to action, and grow their businesses. Prior to joining Kantar, Reed served over a decade as General Manager of Microsoft's Customer & Market Research team, comprised of 100 research consultants in the US and Europe. In that role, Reed consulted with senior leaders across Microsoft and presented insights-based perspectives that impacted a wide range of business decisions spanning the marketing and engineering.

For over twenty years, Reed has spearheaded the evolution of the insights discipline in a number of ways, including the creation and management of successful Knowledge Process Outsourcing functions, building deep collaboration across quantitative market research and data science functions, harnessing social intelligence to inform product development and marketing, and embracing a variety of new behavioral, financial and perceptual data sets to deliver deeper and more precise insights.

Interested in more work from Reed Cundiff? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

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Grace Yu

Senior Marketing Leader - Research & Insight, ANZ Bank, Australia

As an advocate of the forethought power of insight, Grace is a strategic insight expert with regional experience in senior roles on both client and agency side. Based in Melbourne, Grace currently works at one of the major Australian banks to lead a transformation journey to turn tracking research programs into agile insight engines. She believes that having the open mindset to integrate market research with new data sources and metrics can actually amplify the impact of insight rather than hinder it. Grace has nearly 20 years' experience working with many of the world's leading brands and advertising agencies in the Asia Pacific region including Unilever, L'Oreal, GSK, American Express, Ogilvy & Mather, JWT and TBWA. Throughout her research career, Grace has worked extensively in a range of roles including qualitative moderator, key account director, marketing science modelling specialist, research product developer and strategic consultant. Outside of work Grace enjoys bush-walking, badminton and music.

Graeme Lawrence

Graeme Lawrence is a Managing Partner and the recently formed Join the Dots I InSites Consulting. With over 20 years of market research and marketing experience, he has extensive knowledge in consumer research across a range of categories, including FMCG, retail, finance and leisure & tourism.

Although he lives in Manchester, Graeme is a proud Scotsman and considers Edinburgh as home and is delighted to be supporting Congress in 'Auld Reekie'.

Interested in more work from Graeme Lawrence? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Karolina Tutaj

Director of Insights, Booking.com, Netherlands

Karolina Tutaj founded, built and heads up the Insights team at Booking.com HQ. She runs the in-house research department in Marketing, which focuses on measuring consumer perception of the brand, advertising campaigns and gathering consumer insights on a global scale to inform and improve Booking.com's marketing strategy and execution. She started her career in advertising research at the Amsterdam School of Communications Research (University of Amsterdam) where she did academic research into the effects of brand placement on TV, in movies and online. She published in various international journals. Prior to Booking.com Karolina worked at an independent market research agency where her work involved, among other things, research into the effectiveness of cross-media advertising campaigns.

Interested in more work from Karolina Tutaj? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Lisa R. Courtade

Lisa Courtade currently leads the Global Customer Insights team at Merck responsible for delivering insights that drive meaningful business results while creating compliant, innovative solutions to address the challenges facing the practice of market research and analytics in a regulated industry. Lisa has a passion for delivering patient centered solutions in healthcare and her team was an early adopter of neuroscience, the use of social data, and the application of both big data and deep behavioral insights to understand and connect with patients and healthcare customers worldwide. Lisa lives her passion for shaping the future of the industry by serving on numerous academic and association boards as well as being a tireless champion and speaker on insights innovation and impact.

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Nijat Mammadbayli

2019/2020 ESOMAR Council Member / Senior Analyst, SKIM, United Kingdom

Interested in more work from Nijat Mammadbayli? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Adrian Terron

Head - Customer Centricity, Tata Group, India

Interested in more work from Adrian Terron? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Alexander Holmes

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Alexander Wheatley

Director of Digital & Technical Innovation, Kantar, United Kingdom

Interested in more work from Alexander Wheatley? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Anna Martenka

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Annelies Verhaeghe

Managing Partner, InSites Consulting, Belgium

Interested in more work from Annelies Verhaeghe? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Arindam Mohanty

Research Manager, Kantar, United Arab Emirates

Interested in more work from Arindam Mohanty? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Bernard Brenner

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Bianca Marcu

Sr. Advocacy & Standards Programme Coordinator, ESOMAR, Netherlands

Having lived in four different countries so far, Bianca is a certified Data Protection Officer who works across cultures to deliver tailored solutions. She is the go-to and guiding light throughout the ESOMAR Plus experience.

Christian Kurz

Interested in more work from Christian Kurz? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Christiane Reimann

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Christophe Rebours

CEO, InProcess, France

Interested in more work from Christophe Rebours? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Elisa Romo

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Elizabeth P. Morgan

Co-Founder & CMO, Market Logic, Germany

Interested in more work from Elizabeth Morgan? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Felipe Ferraz

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Finn Raben

Director General, ESOMAR, Netherlands

Finn Raben is a "third culture child" who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.

He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.

Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is "fit for purpose" for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER

Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.

Interested in more work from Finn Raben? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Frank Buckler

Founder & CEO, Success Drivers, Germany

Interested in more work from Frank Buckler? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Genevieve Hall

Principal, Insight Dojo, United Kingdom

Interested in more work from Genevieve Hall? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Jane Frost

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Jennifer Roberton

Managing Director, respondi, United Kingdom

Interested in more work from Jennifer Roberton? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Jessica Bolger

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Joaquim Bretcha

International Director, Netquest, Spain

Understanding the consumer to develop the business has been the main focus of Joaquim's career. He has worked in various functions along the value chain in the market research industry; end-client, agency, and service provider.

Joaquim currently works as a service provider of online data collection, leading the international business of Netquest in Europe and Asia. This has allowed him to set up a new international business division from scratch and get to know different market research realities across the continents.

Within Spain, Joaquim's roles as an "end client" have been: Marketing and Purchase Director at Auchan Supermarkets, Merchandising Director for Carrefour Supermarkets and Marketing Manager for AECOC, the FMCG Spanish institution for retailers, manufacturers and service providers. On the Market Research Agency side, I have worked for six years as a Retail Director for TNS (Kantar) Worldpanel and Synovate.

Interested in more work from Joaquim Bretcha? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Jon Beaumont

Sessions:

Jon Puleston

VP Innovation, Kantar, United Kingdom

Interested in more work from Jonathan Puleston? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Lauren McGuire

Sessions:

Leigh Caldwell

Director, Irrational Agency, United Kingdom

Interested in more work from Leigh Caldwell? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Libby Watkinson

Sessions:

Mahesh Agarwal

Managing Director, Neurosensum Indonesia, Indonesia

Interested in more work from Mahesh Agarwal? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Martin Boyle

Sessions:

Matt Browne

Founder, Global Progress, United States

Interested in more work from Matt Browne? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Nicolas Pochart

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Nihan Sahan Eren

Head of CMI in NAMETRUB Region, Unilever, Turkey

Interested in more work from Nihan Sahan Eren? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Patricia van der Hart

Sessions:

Patricio Pagani

Founder and Lead Puma, The Black Puma Ai, Argentina

Interested in more work from Patricio Pagani? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Preriit Souda

Director Data Science, PSA Consultants Ltd, United Kingdom

Interested in more work from Preriit Souda? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Rachel Jones

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Ray Poynter

Managing Director, The Future Place, United Kingdom

Interested in more work from Ray Poynter? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Rob Key

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Robert Adams

VP - Head of Global Consumer Insights, VISA, United States

Interested in more work from Robert Adams? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Robert Graves

Director - Advanced Analytics, Microsoft Corporation, United States

Interested in more work from Robert Graves? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Stephen Ingledew

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Sunita Venkataraman

Director Global Insights and Analytics, Intel Corporation, United States

Interested in more work from Sunita Venkataraman? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Vanessa Oshima

VP Marketing Division, Starbucks, Japan

Interested in more work from Vanessa Oshima? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Vilma Scarpino

Sessions:

Vivek Banerji

Founder and Director, Insight Dojo, United Kingdom

Interested in more work from Vivek Banerji? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Sessions:

Will Goodhand

Commercial Director, System1 Research, United Kingdom

Interested in more work from Will Goodhand? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

William Landell Mills

Sessions:

Wim Hamaekers

Director of Business Development, Nurama, Belgium

Interested in more work from Wim Hamaekers? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Reed is the CEO of Kantar North America. In this role, Reed is responsible for helping Kantar clients transform their insights functions, move decisively from insight to action, and grow their businesses. Prior to joining Kantar, Reed served over a decade as General Manager of Microsoft's Customer & Market Research team, comprised of 100 research consultants in the US and Europe. In that role, Reed consulted with senior leaders across Microsoft and presented insights-based perspectives that impacted a wide range of business decisions spanning the marketing and engineering.

For over twenty years, Reed has spearheaded the evolution of the insights discipline in a number of ways, including the creation and management of successful Knowledge Process Outsourcing functions, building deep collaboration across quantitative market research and data science functions, harnessing social intelligence to inform product development and marketing, and embracing a variety of new behavioral, financial and perceptual data sets to deliver deeper and more precise insights.

Interested in more work from Reed Cundiff? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Lisa Courtade currently leads the Global Customer Insights team at Merck responsible for delivering insights that drive meaningful business results while creating compliant, innovative solutions to address the challenges facing the practice of market research and analytics in a regulated industry. Lisa has a passion for delivering patient centered solutions in healthcare and her team was an early adopter of neuroscience, the use of social data, and the application of both big data and deep behavioral insights to understand and connect with patients and healthcare customers worldwide. Lisa lives her passion for shaping the future of the industry by serving on numerous academic and association boards as well as being a tireless champion and speaker on insights innovation and impact.

Graeme Lawrence is a Managing Partner and the recently formed Join the Dots I InSites Consulting. With over 20 years of market research and marketing experience, he has extensive knowledge in consumer research across a range of categories, including FMCG, retail, finance and leisure & tourism.

Although he lives in Manchester, Graeme is a proud Scotsman and considers Edinburgh as home and is delighted to be supporting Congress in 'Auld Reekie'.

Interested in more work from Graeme Lawrence? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Interested in more work from Nijat Mammadbayli? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

Karolina Tutaj founded, built and heads up the Insights team at Booking.com HQ. She runs the in-house research department in Marketing, which focuses on measuring consumer perception of the brand, advertising campaigns and gathering consumer insights on a global scale to inform and improve Booking.com's marketing strategy and execution. She started her career in advertising research at the Amsterdam School of Communications Research (University of Amsterdam) where she did academic research into the effects of brand placement on TV, in movies and online. She published in various international journals. Prior to Booking.com Karolina worked at an independent market research agency where her work involved, among other things, research into the effectiveness of cross-media advertising campaigns.

Interested in more work from Karolina Tutaj? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here

As an advocate of the forethought power of insight, Grace is a strategic insight expert with regional experience in senior roles on both client and agency side. Based in Melbourne, Grace currently works at one of the major Australian banks to lead a transformation journey to turn tracking research programs into agile insight engines. She believes that having the open mindset to integrate market research with new data sources and metrics can actually amplify the impact of insight rather than hinder it. Grace has nearly 20 years' experience working with many of the world's leading brands and advertising agencies in the Asia Pacific region including Unilever, L'Oreal, GSK, American Express, Ogilvy & Mather, JWT and TBWA. Throughout her research career, Grace has worked extensively in a range of roles including qualitative moderator, key account director, marketing science modelling specialist, research product developer and strategic consultant. Outside of work Grace enjoys bush-walking, badminton and music.

For over 15 years, Netquest has provided market researchers with genuine, insightful data. Founded in Barcelona, Netquest is a tech-driven company built on a robust and engaged panel, a local presence wherever it operates, and a strict quality standard (ISO 26362). Thanks to our panel and survey technology, advanced incentive system and digital behavior-tracking software, we can provide integrated information about consumers in 26 countries across the globe. Netquest's consumer panel and data collection capabilities are a reliable partner that helps institutions and businesses genuinely understand consumers and society.

Voxpopme is the world's #1 video insight platform with an impressive global client list of brands and agencies. We help businesses see the people behind the data to drive real customer-centric decision making.

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, our teams help the world’s leading organizations succeed and grow, connecting you with people at scale and delivering deeper human understanding. Our expertise in online profiles allows us to help you find more creative ways of collecting and connecting data: from search to survey design, from opt-in panels to programmatic exchanges, from self-reported answers to appended profiles, from insights to activation.

Confirmit is the technology partner for the world's most innovative Market Research agencies. Our solutions enable you to uncover richer insights so your clients make smarter decisions. From multi-channel data collection to advanced analytics, we help you deliver high quality, cost-effective results.

We work closely with our clients - from the largest MR companies to agile, boutique agencies - as a partner to help you to boost productivity and response to the ever-evolving demands of your clients. Spend less time collecting data and more time becoming a trusted analyst and adviser.

A pioneer in the dynamic world of marketing research, data collection, reporting and visualization, Toluna brings together people and brands in the world's largest social voting community. As a leading all-in-one global source for actionable insights, we help market researchers, insights professionals and companies anywhere in the world make clearer and better business decisions that drive better business results.

Orchidea Research started 2 decades ago as a paper and pen research company.

In 2013 we decided to expand our research online. As an ardent data collection company that we have been for over 2 decades, we have had immense exposure to our clients and panelists which has helped us to work in a more coherent manner.

The panels in which we deal in manage through are highly productive and responsive. We have instituted the best client practices, keeping the clients' data and requirements secured and confidential.

Now a Full-service agency with strong Technological acumen, we are able to help everyone, Decipher The Quest What's Next ?

Borderless Access, a global digital MR solutions company, provides access to engaged consumers from hard-to-reach audiences in the emerging and developed markets, driven by Technology & Community Analytics with its sales presence in US, UK, Germany, UAE and India.

Its' focus on innovation extends to providing market research products & solutions, such as SmartSight, HealthSight, and TAPP.

Market Cube is an Insights, Market Research Operations, and Data Sciences company. We own and manage a diverse array of global panels that span from deep, nationally representative communities to niche, unique audiences. Market Cube provides sample, survey, and quantitative research across a multitude of industries. With access to 4.2+ million people in more than 50 countries, Market Cube provides real-time insights. For 10 years, our nimble and owner-operated company has delivered on a mission to provide practical innovation for the biggest names in the market research arena.

Dynata (formerly Research Now SSI) is one of the world's leading single providers of first-party data contributed by people who opt-in to member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around this core asset to bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the North America, South America, Europe, and Asia-Pacific.

Bilendi helps market researchers to collect data and reach even the most challenging targets. We combine innovative technologies with proprietary panels to deliver data for your project.

Bilendi is one of Europe's major market research service providers with 2.2 million active panellists in 12 European countries – France, Germany, United Kingdom, Italy, Spain, Belgium, Austria, Switzerland, Denmark, Sweden, Finland and Norway.

We offer an extensive range of additional services including full service data collection, community builds and ad effectiveness tracking.

Bloomfire exists to organize research and expertise and make it accessible and shareable to the people who need it to drive business decisions. Bloomfire’s easy-to-use, elegant knowledge sharing platform is used by Customer Insights teams at leading companies to manage research and share it with their stakeholders. With Bloomfire, teams are more productive, collaboration is easier, work gets done more efficiently, and employees and customers are more satisfied. Bloomfire is headquartered in downtown Austin, Texas.

Since 2008, Converseon has provided the AI-powered technology, models, insights and consulting to help leading brands around the world derive breakthrough insight from unstructured social listening and voice of customer data. The firm has garnered an enviable reputation for innovation and excellence working with such top brands as IBM, Uber, and Walmart. The firm provides solutions in more than 14 languages and is helping to democratize the use of machine learning with data scientists and general analysts alike for breakthrough insight and business impact.

We provide a rich blend of authentic Asian local insight and premium proprietary panels to clients who are looking for quick, affordable and most of all reliable Asian online samples - wrapped up in the best service in the business!

Offering reliable, trustworthy and repeatable research results utilizing panels developed and managed to international standards, Rakuten Insight goes the extra mile in helping you achieve your research objectives. We offer access to our proprietary panel from the simplest Sample Only projects to the most complex of Full Data collection programming.

Stratégir offers inspiration and rigour in decoding markets and people to Unlock Consumer Truth. We are based in Europe, China, USA, South America and Africa. From Innovation to Point of Sale, we specialise in solution focused ad-hoc consumer and shopper research in consumer and luxury goods.

Imagine all your global organisation's intelligence at your fingertips. With curation and collaboration tools that turn information overload into inspiration. Imagine the speed at which insightful decisions could be made.

Stravito helps large consumer goods companies use their intelligence faster with the most powerful search and discovery features. Founded by a team of market research and technology experts, Stravito is built with a relentless focus on user-friendly design. Ask about our Adoption Guarantee.

GlobaLexicon is the leading translation and language service provider to the market research sector.

Led by experienced MR professionals, our team of 90+ works internationally (including in our European and US offices) across a range of qualitative and quantitative projects from healthcare to consumer. Our in-depth knowledge of the research industry, our commitment to outstanding quality and our consultative approach continue to set us apart.

With strong growth mainly via client referrals, GlobaLexicon is the primary translation partner (in some cases the sole provider) of major market research companies and in-house insight teams. Find out more and read our case studies on our website.

Two thirds of the world is covered by water. The rest by the Global Network for Research.

GlobalNR is your point of contact to a consortium of leading research companies working in partnership across the world, providing you instant access to on-the-ground knowledge, resources, fieldwork and local market insights via a single point of contact in your own domestic market.

Established in 1989, initially as 'EuroNet', GlobalNR is a multi-country consortium of professional research companies, from around the world, working to the same standards and IDEALS.

Quirk's looks like a magazine and reads like a magazine. But it is much more than just a magazine. It is a place where the best, brightest and boldest in marketing research -- clients and agencies alike -- can exchange their best thinking. It is a platform that is intelligent, inquisitive and innovative. Everything we cover is designed to promote the use, value and understanding of marketing research and lead you to innovative insights. Quirk's is written for -- and read by - a global community of leaders in corporate marketing research departments and agencies. Each edition features original articles on research techniques, case studies, news, survey findings, global listings for conferences and up-to-date directories of market research product and service companies. But, the magazine is just the beginning. Quirk's also produces webinars, events, e-newsletters, iPad, Android and Kindle Fire apps, a Linkedin Group and the most visited and most comprehensive industry Web site.

Research & Results publishes leading market research media in print, online and mobile: Research & Results magazine, StudioGuide (viewing facilities), DigitalGuide, web sites and an email newsletter. The annual Research & Results show is the leading international trade show for market research. The two-day show takes place in Munich, Germany, every October. Companies from Germany and abroad present their products and services. Experts present in workshops the latest topics and trends in the industry. Admission is free for registered professionals.