My husband and I celebrated our first 10 days as vegetarians and it is amazing! It all started when he went to a local meat processing plant and saw people walking around covered in blood and carrying large knives. I have driven past that same plant and saw the face of a cow, crowded into the trailer and I wept as I realized it was on it's way to its' death because I wanted a hamburger. Our awakening happened within just a few days of each other and as we talked it was easy to come to the decision to eat cruelty-free. Even though we are middle aged 40+ I guess we hadn't made the connection. We both love our pets so much and we couldn't imagine anyone eating them...and I cannot imagine the precious face of an innocent cow before it is murdered. We are feeling great and are amaed at how clear headed we are and at how we are satisfied with much less food. We love it and are looking forward to many years ahead as veggies.