Payment failure

Interestingly enough 2days after the price changes I get an email saying there has been a payment failure and that I need to deactivate my subscription and sign up for a new subscription...

Now I know there should be no reason my payment failed. My card has not expired and my account has enough funds...

Just playing devil’s advocate here but this isn't by any chance a cheeky ploy to get people onto the new price scheme?

Luckily for me I’m on a 1 month rolling premium so I don't think it would affect me but the coincidence of it combined with the fact I can't see anything wrong with my setup made me think it was worth mentioning just in case others have the same thing going on.