Isn't EETimes one entity? Why link to the rest of the article in another branch of the same company? Is each division (author? office?) competing for web hits? Pathetic. I'm on enough email distribution lists as it is. I'll just wait and I'm sure the story will show up somewhere else soon. Cheesy tactics to get hits and sign-ups. Appears others don't like the tease either.

I think they have selected a new way and perhaps the right path in the changing world, starting from the less quality oriented market and slowly growing towards quality oriented market.
Lets wish all the best the the ambitious people, if they are going to contribute really in the developing world.

After 13 years in the UK (both in academia and industry) I worked with some Germans (a real failure) and now I work with a Taiwanese company, not far from Hsinhu. And I enjoy it. It looks like my new ideas will be implemented there.

I do not either. A lot of the China design effort is wishful thinking that they can penetrate established designed-in OEM environments and make a dent with quick turnarounds and price-cutting tactics. The support infrastructure of an ARM ecosystem seems to be lacking. But hey, our man on the ground in Taiwan dug deeper and came up with some interesting nuggets. It's worth a read on www.eetimes.com/confidential