When asked by Automotive News (subscription required) during a recent interview why BMW needed such models in the U.S., the automaker’s local chief, Ludwig Willisch, said there were customers searching for good looking cars with a little versatility.

He went on to explain that front-wheel-drive cars were better for interior space than the automaker’s conventional front-engined, rear-wheel-drive cars.

Willisch didn’t mention when the 1-Series GT will be available, though it’s previously been reported that the cars are due around 2014.

With its new front-wheel-drive models and family of i-badged electric cars on the way, it’s clear BMW’s focus has changed from one on performance-oriented driving to something more skewed towards lifestyle and environmental interests.