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Social Networking to be an Integral Part of Windows Mobile 7

Ryan Whitwam
Sep 18, 2009

Page 1 of 10

The first Windows Mobile 6.5 devices haven’t even been released yet, but Microsoft is already thinking about Windows Mobile 7.
A recent job posting
indicates the software giant’s intention to build social networking into the mobile platform. Suspiciously, there’s a lot of marketing speak. This could be half job posting, and half clandestine press release.

The position is for a Project manager in the Windows Mobile 7 Communications group. The posting goes on to say, “Our vision is to bring social networks to life by integrating them into the core experience of the phone.” They also made clear that they have just “begun drawing the first lines of the Mobile Social Platform". This seems to put to bed the rumors that the new mobile OS would show up in the first quarter of next year.

Microsoft's initiative sounds similar to Palm Synergy, Motorola MotoBlur, and HTC Sense UI. Aggregating social media content on phones does seem to be all the rage these days. Is Microsoft late to the game here, or is the time right? More importantly, can they pull it off?

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