Sunday, June 28, 2009

Clickable curriculum guides to get just the right video on the flat screen in the classroom and then the kids watching the video on their smartphones and then the family watching the video in the living room. And then talking about it.

Clickable ID’s for High School kids to make it easy to send an SMS to mom when junior acts up. It will fix the “attendance problem” in about 2 weeks. It should fix the “stop acting like an asshole problem” in about a month.

Assumptions:1. Print and TV are the mass media.2. The internet is to buy things,store, search and talk.3. The business rules are buy, store, search, and talk for free and pay for stuff.4. Print, t shirts, posters et al. are information rich stuff.5. The printernet has the speed and scale that can bring Print back into the game.

PrinternetMassive parallel local/global print manufacturing .At the MFP or CRD or PSP or a gezillion PSPS.

Some use cases:Clickable maps connected to OnStar or Sirius Radio.Clickable TV guides to find just the right video at just the right time.Clickable club cards and postcards to support viral marketing.Clickable club cards, postcards and flyers to support political campaigns.Clickable newspapers to replace high school textbooks.Clickable labels in museums and art galleries to find out more.Clickable supermarket shoppers to carry through the store.Clickable menus to get the ingredients and the chain of production of the food.Clickable production machines to get the carbon footprints.Clickable manuals for doctors, plumbers and electricians.Clickable drug labeling to monitor compliance."