McCain’s latest effort to separate itself from the arugula-eating, latte-sipping culture au Obama, indicates yet another factor that’s leading the campaign to collapse: it’s inability to brand itself. Rather than relying on his own message, he’s using Microsoft’s. McCain’s latest ad is a montage of (mostly white) people saying “I’m Joe the Plumber.” [www.youtube.com]. Which…

Will Ferrell has been making hilarious video shorts for awhile now. His latest creation is a spoof on over-the-top environmentalists who are seen to be invasive in their attempts to convince others to be more aware of their environmental impacts. This latest video features Will Ferrell, John C. Reilly And Adam Mckay playing the parts…