In an effort to align and facilitate enhanced communications for our school division, Roanoke City Schools has a communications protocol to be used by all employees.

The Community Relations Department is responsible for coordinating all contact with the media. Media representatives are to first contact the Community Relations Department for interview requests or permission to access school grounds instead of calling schools or school employees directly. If school employees do answer calls from the media, they should inform the Community Relations Department at 853-2816.

Members of the media are permitted to cover Roanoke City School Board meetings or athletic events without seeking prior consent from the Community Relations Department.

If you are contacted by a media representative and this office has not provided you with prior notification that the reporter would be contacting you, please advise the reporter that he or she must first call the Community Relations Department. If members of the media arrive at your school facility or work site without scheduling an appointment, again please direct them to call my office.

The objectives of the RCPS Communication Protocol are to:

Streamline the process to capture, classify, and disseminate content

Provide easier, faster access to information

Increase productivity by eliminating inefficiencies and barriers to the communication process

Standardize technologies for managing contact across the organization

Improve decision making

Media Release Form

All students were given a media release form which requires a parental signature. This form is used by RCPS to identify students who have parental permission to have their image printed and/ or used in electronic materials and publications, including, but not limited to, the internet, video, brochures, and digital media.

Events

If you have specific events that you would like to publicize for your school or department, please email detailed information regarding the event at jmcleod@rcps.info

Justin McLeod is available to all employees of our school system at the following number: 853-2816 (office).