Fuddruckers adds Elk Burger to menu

AUSTIN, Texas— Fuddruckers has added half-pound Elk Burgers to its Fudds Exotics line, announced Dwayne Chamber, senior vice president of marketing and branding. Fudds Exotics are Fuddruckers all-natural, free-range, grass and grain-fed game burgers and wild-caught salmon filet that are 100% antibiotic- and hormone-free.

Fuddruckers launched Fudds Exotics, its new category of burgers, in May 2010 starting with buffalo burgers, which has become the restaurant’s best-selling new product roll out in the company’s recent history. Fudds Exotics offerings may vary in seasons offered and region of the country depending on local taste preferences. Suggested retail prices in this line range between $8 and $10.

Fuddruckers half-pound elk burgers are being promoted as lean and savory and low in sodium, they feature 0 g. of artificial trans fats and became available July 6 at participating locations.

Fuddruckers operates approximately 200 restaurants throughout North America. Two-thirds of Fuddruckers restaurants are franchised by small business owners and multi-unit operators in 33 states, Canada and Puerto Rico.