Customer 1st Strategy Drives Success: Dillon

Kroger Co.'s annual shareholder meeting last week sounded more like a consumer focus group than an investor enclave. The people who took the microphone to ply Chairman and Chief Executive Officer David Dillon with questions about the company's performance weren't inquiring about earnings growth or same-store sales. Rather, they wanted to know if Kroger would be renovating stores near

SHELLY REESE | Jul 02, 2007

CINCINNATI — Kroger Co.'s annual shareholder meeting here last week sounded more like a consumer focus group than an investor enclave.

The people who took the microphone to ply Chairman and Chief Executive Officer David Dillon with questions about the company's performance weren't inquiring about earnings growth or same-store sales. Rather, they wanted to know if Kroger would be renovating stores near their homes, adding gas pumps or enhancing its rewards program so points earned at K