Just as importantly, marketers can apply this multi-channel nurturing approach to both anonymous and known contacts. Here’s what you need to know: Nurture Known Contacts Beyond the Inbox. While most of your website visitors are anonymous, they, too, demand personalized, consistent communications. Follow Pete on Twitter @slapschott. Lead Nurturing

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IT'S ALL ABOUT REVENUE

FEBRUARY 3, 2015

[Contact, Personalization] 4 Steps to Re-Engage Stale Contacts

So, you are starting the year with a huge database of contacts. It is no secret that not all contacts in your database are equal. Instead of giving up on about those unresponsive contacts, remember that it’s always easier (and more cost-effective) to retain existing contacts than it is to acquire new ones. Determine who classifies as a stale contact.

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EARNEST ABOUT B2B[Contact, Personalization] Changing the game for Intelliflo - an inbound marketing case study

Maybe the revolution will not be televised but it will certainly be tweeted. If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Nothing’s too small and nothing’s too personal.

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VERTICAL RESPONSE

NOVEMBER 3, 2014

[Contact, Personalization] 4 Essential Emails You Should Send to Engage New Contacts

Getting new email contacts is exciting. New contacts can turn into loyal subscribers or frequent customers down the road. To get you on the right track, here are four emails we recommend sending to your new contacts to help maximize your chances for a long-term relationship – outline these on your sign up page so your newest subscribers know what to expect: 1. ” 2.

Locating an address or contact in your email lists is a key part of managing your lists. Not only can you easily find an address or person on your email list, you can now reset a bounce or unsubscribe someone anytime you need to. Enter the email address or person’s name and hit Search ; the contact will come up in a flash. Product Updates contact search

While marketing to fresh prospects is certainly important, there may be a gold mine available right beneath your feet – your existing contact list. There are many good reasons to focus on lead retargeting, including: Assuming you have good contact information, remarketing usually costs a lot less than marketing to fresh prospects. On both a cost and effort basis, retargeting your contact list should be much more effective than first-time marketing. Our clients are often surprised by how much value we find in their dormant contact list. Other opt-in contacts.

It seems that star reps have recognized something that their average-performing peers have not: the most accessible customer contacts, the ones that will always pick up the phone and talk to you, rarely have the influence or ability to build the internal consensus required to get a deal done. Now yes, it’s certainly easier to call on customer contacts that are always up for a chat. But They actively identify and activate a specific type of customer stakeholder, one that we at the SEC have come to call Mobilizers —customer contacts that are focused on getting things done.
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[Contact, Personalization] Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. If your sales are down, perhaps you should reconsider your timing and preparation for making contacts. Cold calling, contacting someone you don’t already to know, is one of the most effective ways to make a business connection because it’s so direct and personal. Why Cold Calling Still Works. Cold Call Timing. and between 4:00 and 5:00 p.m.
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Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Every person can find their voice, find their niche. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. He is creating a strong personal brand centered on “instigators” who have inspired him. This is the critical aspect of personal and business brand-building that most people miss. The key is to find and nurture relevant contacts who can create business benefits some day. There
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The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. marketer looking for personalization solutions might add Sailthru to her list of options, but wouldn’t know whether it''s a good or poor fit without digging much deeper. fair number of multi-channel personalization systems use Mongo or something similar, but many others use conventional relational databases (which are less flexible) or other data stores. data store.
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So, you are starting the year with a huge database of contacts. It is no secret that not all contacts in your database are equal. Instead of giving up on about those unresponsive contacts, remember that it’s always easier (and more cost-effective) to retain existing contacts than it is to acquire new ones. So here are 4 steps you can follow to re-engage your stale contacts: 1. Determine who classifies as a stale contact. This model can help you define your different segments of contacts based on engagement levels over time. ’ 3.
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