Making every purchase count

Putting analytics to work

Big Data and Advanced Analytics have been 'hot' topics for some time now. It has become clear that the most successful companies spend more on advanced analytics and, as a result, outperform their peers

Consultant 2020: how analytics is changing graduate skillsets

Analytics through the looking glass

One of the biggest problems with analytics is the different expectations about what it is. Analytics lives (and tends to get lost) at the intersection between IT, digital, reporting and commercial analysis

Artificial Intelligence vs Real Stupidity: Busting 5 myths

AI (Artificial Intelligence) is the buzzword at the forefront of technology nowadays. You can’t spend more than 5 minutes browsing business or tech news without some bond-villain-esque billionaire telling us we are in the “golden age of AI”

698 Seconds - why less is more when designing your dashboard

698 seconds - that’s all it took for Apollo 11 to get into orbit. Just under eleven minutes to take three astronauts and about 100,00lbs of spaceship from the launch site at the Kennedy Space Centre to 160 miles above the Earth’s surface, and on to the Moon

9 golden rules of global retail customer behaviour

We have worked with many major retailers around the world analysing large amounts of customer data. While every business is unique, as are its customers, experience has taught us that certain common threads or golden rules will always be present