Sandy Alexander Designated as HP Indigo 10000 Digital Press Beta Site

CLIFTON, NJ—June 12, 2012—Sandy Alexander, a leading direct mail and commercial print provider, announced that it will become a beta site for the HP Indigo 10000 digital press. The system will be operational this fall at its carbon neutral digital printing facility powered with 100-rercemt wind energy.

“When HP approached us to be one of the select beta sites in the United States, it was an easy decision,” said Mike Graff CEO and president of Sandy Alexander. “The HP Indigo 10000 allows us to transform our offerings, created by the unique combination of format size and image quality. It doubles our digital printing output, providing the capacity to support new programs awarded by Fortune 500 clients in the automotive, pharmaceutical, financial and travel industries.”

The HP Indigo 10000 press is the first B2-format (29.5x20.9˝) sheetfed HP Indigo solution. Graff continued, “The new sheet size offers our clients both increased creativity and efficiency, providing them with a competitive advantage in the marketplace—while also increasing their marketing ROI.”

This action is part of a strategy to expand Sandy Alexander’s solution set for one-to-one marketers. The HP Indigo 10000 will be complemented by an HP Indigo W7200 digital web press and another HP Indigo 10000. The company will apply its industry leading cross platform color management solutions to these systems.

Concurrently, the company will also expand its content management offerings, allowing its clients to more easily implement and manage personalized communications with highly targeted messaging.

“We know that as a proven leader, Sandy Alexander will put the high print quality, productivity, and versatility of our new generation, 29˝ Indigo 10000 digital press to the test in its demanding, high-end production environment,” said Jan Riecher, vice president and general manager, Graphics Solutions Business-Americas, HP.

About Sandy AlexanderSandy Alexander is the largest independently owned, high-end commercial graphics communications company in the nation, serving the needs of Fortune 500 companies and many other enterprises from coast to coast. Its broad array of services range from digital solutions, sheetfed and web capabilities, webs with in-line finishing/personalization, wide- and grand-format and printing for retail visual merchandising. Because of Sandy Alexander’s broad range of resources, the company can provide the most impactful and efficient printing for any campaign regardless of substrate, size or quantity.

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