Have you ever had a hard time getting help with something?For the last year I’ve been searching for a new vehicle, which can be a long journey for a technically oriented car guy.The problem has been that the local dealerships in my region are unwilling to take their customers seriously.The exact car that I was interested in sits only 13 miles from where I live, in a showroom.The salesman who asked me if I needed anything (notice I didn’t say “helped me”) admitted that he didn’t know anything about the car, and that he didn’t want to – since it was to be shipped to somewhere where it would sell.He then mentioned that my Jeep Wrangler couldn’t be traded in because it was a gas hog and there isn’t a market for those in central NY.I left disappointed, did I mention I was asked not to sit in the car or open the hood?

The next stop was a dealership 60 miles away.This dealership would not allow anyone to test drive the Lancer Evolution X.This time I was allowed to at least sit in the car, check out the engine, trunk, and other components.Still, no test drive = no sale.

I was done wasting time with salesmen that had no interest selling their performance car.These guys just wanted to sell economy cars all day.Easy, but what fun is that?A dealership 100 miles away told me over the phone to stop by and try out the car.A test drive is all I needed, and I left the dealership with a new car that day.

Why does this relate to us?I don’t expect you to make big decisions about ball attach fluxes, flip chip fluxes, package-on-package pastes, or bumping materials without feeling confident you are getting the right product for your application.Sure, a car isn’t a consumable item like flux or solder – but I understand that you need to spec in the materials that you use and it can be a pain to change.Let’s get it right the first time!