Monthly Archives: September 2014

Posted By Charles Leaver Chief Executive Officer Ziften Technologies.

A business suffers a cyber attack. The system administrators find out about the attack, they wish to know more about it, they send their IT group to try and stem the attack and recover lost data. This is exactly what occurs after lots of businesses have been breached, however then the business frequently cannot take the next crucial step: the proactive notifying of their clients that they have actually experienced a cyber attack. There have been lots of cases where it has actually been tough to get a business to reach out to its clients and it takes a lot more time and threat than it must do.

There is a propensity now that enterprises that have actually been breached just do not wish to tell those that have been affected by the attack– their consumers– that the attack occurred according to the Portland Press Herald. The factor that businesses do not wish to inform their clients is completely self-centered. They are worried that the reputation of their business will be harmed if they tell the world about the attack so they constantly wish to keep this news in house. Both Target and Neiman Marcus did this and waited far too long to tell their clients that they had been victims of a cyber attack.

It Is Simply Detrimental To Keep Cyber Attack News Far from Your Clients

It is totally reckless to keep back on telling your customers about a cyber attack and it can also work against you. If there is a long space in between the attack occurring and businesses confessing that it took place then it can appear that the business is being dishonest and is not proficient enough to safeguard customer data. Despite this, companies that have experienced an attack continue to keep this information from their customers. JP Morgan Chase was an example where there was a delay of around four months before they told their clients that they had actually suffered a major cyber attack. U.S. Public Interest Research Group consumer program director, Ed Mierzwinski, said there is a lot of work to do when it concerns informing consumers that a breach has happened.

He said that clearing your name was a “headache”. He likewise stated that it takes a lot of time and the business does not make money for doing this.

Despite the time and effort involved, it is essential that companies embrace a full healing process and that they notify their customers about the cyber attack every step of the way. If the idea of telling your customers that you have been attacked does not appeal then you can avoid attacks from occurring in the first place. If a rigid endpoint detection and response system is installed then a business can protect their network and be sure that they will not experience a cyber attack and put their customer data at risk.

Charles Leaver

Posted By Charles Leaver Chief Executive Officer Ziften Technologies.

Companies should be taking every possible action to secure their infrastructure with the current threat of cyber security attacks and it is fascinating that they are not doing this. Their information is essential to them but they are taking no action. Posting for bobsguide, guest poster Torgny Gunnarsson– who manages a business that offer data solutions – made the point that at a time when all businesses are constantly trying to leverage brand-new technology, they seem to be reluctant to put the protective procedures in place, such as endpoint detection and response. While it excellent that businesses are utilizing the latest technology, they are at the very same time ending up being susceptible to a brand-new world of risks which include data loss, breaches of passwords and ransomware.

A few of these companies might not really know the hazard of cyber security and virtual crime, after they are hit with this problem there will be a number of repercussions to this. Gunnarson makes reference to attacks on Target and Adobe in his writing and states that these were examples of deficiencies in security which led to large monetary losses. With the Adobe attack there was a loss of 38 million users. Informing 38 million users about this would definitely come at a high price states Data Breach Insurance, then there are the costs of recovering the situation as well as that. Reuters mentioned that Target needed to pay more than $60 million as a result of the information breach, and also experienced a loss of business because of the cyber attack.

You would think that these sorts of high profile losses would have all businesses rushing out to secure themselves with an endpoint detection and response system and take any other steps that they could to prevent cyber crime. However the reality is different and numerous businesses believe that there is no way that their computer network will ever be under attack. This is a really dangerous strategy and very short sighted in this current environment of cyber attacks.

Protect Your Company Now With These Actions

It is a daunting prospect to believe that there are a number of cyber wrongdoers who want to access your information. You do not have to be the next victim of this even if there are a great deal of hackers out there. By taking these steps listed below you will make a substantial effect on keeping hackers away from your infrastructure:

1. You need to install an endpoint detection and response system. Absolutely nothing else is more important when it comes to defending your company from a cyber attack. When you implement enterprise endpoints you will have the comfort that there will be no attempted attacks on your network without you being aware of it.

2. You have to make certain that all of your staff members know the risk of cyber security. Do not just leave it to your IT team to be up to speed with the most recent cyber security risks. You must understand that a cyber attack can be launched from anywhere in the world and these hackers can target any enterprise. When you keep your staff members informed about these cyber threats you include another level of security by making sure that workers practice safe computing and do everything humanly possible to keep the hackers out.

3. You have to continuously keep an eye on security. It must be a top concern to look after your cyber security so make certain that it is. Be sure that your endpoint detection software is updated and put cyber security on the program at every meeting. There is no place for complacency with cyber security.

Ziften Technologies are based in Austin, Texas, and Charles Leaver is the CEO.

This video from the Commonwealth Club features Steve Blank and he discusses how it is possible to develop an excellent business step by step.

There is no doubt that Steve is a smart guy and his funny bone is good. His business insights are highly valued and there are numerous points that he made that I agree with:

He stated in the video that “there is absolutely nothing that you can discover inside your very own office so you have to leave it!” Steve declared that this was a lesson that business in Silicon Valley had to learn the hard way. Now at Ziften we ensure that we visit our potential customers and customers on a weekly basis. Our company is young but the crucial execs and I know that we need to understand and be reasonable about the marketplace and show this in our business model. When we understand exactly what the marketplace needs we can truly add worth.

We always put our consumers first and continue to pay attention to them. In the video Steve points out how tough it is for entrepreneurs to pay attention to their consumers instead of trying to enforce their viewpoint on the marketplace. What we likewise do at Ziften is to encourage our individuals to listen before speaking. When we are talking with our potential customers and clients we have to comprehend that they care a lot more about how we can fix their issues rather than listen to how creative we are.

Steve makes another good point in the video when he discusses how innovation is perceived in America compared to the rest of the world. The thinking in the U.S.A is right when it comes to our mindsets towards failing. Anybody is motivated to gain from failure, and these will turn these people into knowledgeable executives who can really affect and include a lot of value to a brand-new business. It is important that there ought to be no fear of failure because this will stifle innovation.

I constantly convince individuals that work for us to take risks with no fear of a comeback. I strongly believe that this is pushing us closer to our goal of closing the space in between business customer security and security technology and we are getting there rapidly. This is a considerable modification and we are really close to our objective.