16 Lessons To Be A Professional Digital Marketer

Description

Are You Ready to Become a Professional, Competitive and Highly In Demand Digital Marketer with 16 Lessons?

The digital landscape is propelling at lightning speed. Every industry has actually been impacted by the advancements in digital-- from retail to brand names and also firms. Has your supervisor lately appointed you a digital advertising role? Are you a project or account manager at a creative agency? Are you working with a small or medium business or a startup, where you need to handle all digital works by yourselves? Then this bootcamp is exactly what you should look for! Specifically designed for students and also professionals who would like to obtain a further understanding of every single knowledge about digital marketing.

This hands-on and very practical class will share you with tips as well as techniques on how to shout out your brands and also commercialization method, what digital channels are readily available to you as well as the best ways to use them, and also ways to track and assess all of your marketing initiatives with data-driven choices.

WHY Digital Marketing?

Do you aware your life is getting more digitalised? Smartphone, Online Shopping, Facebook, Google etc. You cannot deny the fact that digital marketing is rising. Everyone cannot leave without Internet and smartphone. You will able to leave your purse at home but never leave your smartphone aside you. This phenomenon has told you digital marketing has grown from a dubious trend to a significant influence in a comparatively short period of time.

By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Brands are cutting budgets in marketing, where brands still need marketing. Hence more budget in digital marketing, less budget in traditional offline marketing. Digital Marketing skill will increase the pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond.

3 Major Benefits of Being a Digital Marketing Expert

Generate More Leads/Sales For Your Business with Minimum Marketing Budgets

Become an In-Demand Professional

Stand Out From Your Peers

Learn from the No.1 Digital Marketing Training Company in Malaysia

This program explores several aspects of new digital marketing environment, including topics such as search engine optimisation, social media optimisation and content management. When you complete the Digital Marketing Professional Bootcamp, you will have richer understanding of the foundations of new digital marketing landscape and acquire a new set of stories, concepts, and tools to drive success and growth for you business or career.

We use a structured program called RACE:

R - Reach

A - Act

C - Convert

E - Engage

16 Lessons to Be A Professional Digital Marketer

Lesson 1 - Introduction to DM

Setting Your Goals

Understanding Your Customer's Persona

Planning Your Digital Marketing Campaign

How To Retain and Automate The Sales Follow Up Using Email Marketing

Lesson 2 - Setting up Your Website (Part 1)

What is Wordpress

Setting up Domain and Hosting

Setting up Your First Wordpress Site

Customising the Basic Layout

Lesson 3 - Setting up Your Website (Part 2)

Setting up Theme on Wordpress

Setting up Landing Page

Lesson 4 - Search Engine Optimisation

Basic of SEO

How to Identify Keywords that Has Searches

Comparing Your Competition

Onpage Optimization

Offpage Optimization

Competition Analysis Software

Lesson 5 - Social Media Marketing (Part 1)

What is Facebook Marketing

How to Setup Page

Understanding Types of Advertisement in Facebook

Lesson 6 - Social Media Marketing (Part 2)

How to Set up Instagram Account

How to Use Instagram as Marketing Tool

Setting up Youtube Channel

How to use Youtube Marketing to Generate Leads

Lesson 7 - Social Media Marketing (Part 3)

How to use LinkedIn for Business

Setting up and Optimizing LinkedIn Profile

Understanding Types of Ads in LinkedIn

Setting up Your Twitter Account

Leveraging Twitter for Marketing Purposes

Lesson 8 - Affiliate Marketing

Introduction to Affiliate Marketing

Types of Affiliate Marketing Available

How to Earn Passive Income Through Affiliate

Lesson 9 - Landing Page Optimization

Optimizing Your Landing Page

Setting up Your First Landing Page

Importance of A/B Testing

How to Use Heatmap For Testing Purpose

How to use Google Analytics

Lesson 10 - Facebook Advertising

Best Methods in Using FB Paid Ads

Setting up and Optimizing a FB Campaign

Lesson 11 - Google Advertising

Understanding the Type of Google Paid Ads

Setting up Your Google Ads Campaign

Setting up Remarketing

Lesson 12 - Linkedin & Youtube Marketing

Understanding the Type of LinkedIn Ads

Setting up Your First LinkedIn Campaign

Understanding the Type of Youtube Ads

Setting Up Your First Youtube Campaign

Lesson 13 - Content Management

How to Identify What Content for Personas

How to Prepare Content in Different Formats

How to Craft Content in Websites

How to Identify Viral Contents

Lesson 14 - Video Animation

Using Software to Create Professional Videos

Lesson 15 - E-Mail Marketing

Understanding the Importance of Email Marketing

How to Craft Email for Higher Inbox

How to Increase Open Rate of Email

How to Set up an Email Campaign on Autopilot

Lesson 16 - Mobile Marketing

Understanding the Importance of Mobile Marketing

How to Use Mobile Marketing to Generate More Leads & Branding

Types of Mobile Advertising Available

Who We Are?

We have over 48 years of combined experience, we help organisations & individuals take advantage of the opportunities created from digital disruption. Our specialty is creating long-term digital academies to effect major change within large organisations. We use proprietary research techniques and our experience to identify your requirements and customise digital development programs. Our training philosophy is focused on highly practical knowledge that delegates can use straight away.

Why Study Digital Marketing with DMC?

We are one of the pioneers of digital marketing in Malaysia. We consulted and created digital marketing courses for universities and institutions.

We teach only what works today. Our courses are all up-to-date and we only focus on strategies that work, not just theories.

We have a wealth of practical experiences. We manage many big corporations and SME accounts in digital marketing helping them to generate leads and awareness.

We simply care about you. We know how to make you comfortable and want to see you succeed in digital marketing.