This past Tuesday, we had the pleasure of hosting Brenda and Jorge Hernandez from Tango PR as a part of our first Diversity +Inclusion meeting. Tango PR is a public relations firm that caters to the Hispanic community of Oklahoma.

They handle their service bilingually in both Spanish and English. They boast of a clientele that ranges from OG&E to THUNDER. This small firm is truly doing everything it can to help their community and support growth within it as well.

Brenda and Jorge explain their roles at Tango PR and the origin of their company.

Tango PR also aids in creating community events for the Hispanic society. Their main goal is to create an environment where everyone from various countries can come together to bond through their culture and traditions. They want people who have left their houses in each of their respective countries to be able find a place that feels like home. Even for the people who don’t have families, these communities allow them to have a family and to find people that they can call their own.

There are two aspects of Tango PR that are incredibly unique to them. The first is that they tend to use numerous colors and images within their graphics. This works very well with the community that they cater to as well.

The second is their name. When explaining how they settled on Tango PR, George narrated the story himself. He explained that he initially wanted to name the company Mambo PR, but it was already taken.

He was still firm on the idea that if they were going to cater to a Hispanic audience, then the name needed to be something that related to their culture. Then, they came across “tango”. George mentioned that he fell in love with the idea immediately. In his mind, “tango” was something that intimately connected two people passionately and also related to their proud Latin culture.

Thus, Tango PR was born! The main takeaway from Tango PR is their story. They sprouted from a humble beginning, worked immensely hard and had good intentions that grew to success.

One piece of advice that they left us with was a three-step process. It consisted of having great ideas, working hard to develop those ideas and then ensuring that results are gained from those initial ideas. Tango PR is truly a testament to giving back to your community and being proud of your culture and representing it with all your heart.

We are so thankful to Brenda and George for taking the time out of their busy day to come and speak to our OU PRSSA chapter, and we can’t wait for our next guest speakers.