30 september 2010: Zo, de Zero Emisson Journey around the World zit erop. Men is in de laatste stad aangekomen. In Parijs is de tour afgesloten. Of men nog even bij de Paris Motor Show 2010 op bezoek gaat, is niet helemaal duidelijk, maar lijkt voor de hand liggend.

The Odyssey of Pioneers, the first world tour of an electric roadster, ended in Paris, at the LVMH Headquarters, with a cortege of artists and celebrities who came together for the occasion. Amongst them, Leonardo DiCaprio, who launched the tour six months ago in Basel, HRH Prince Albert II of Monaco and Bernard Arnault, President of the LVMH Group, all committed to the same sustainable development goal. The festivities organized for TAG Heuer’s 150th anniversary were brought to an impressive close. Driven by Elon Musk, Chairman and co-founder of Tesla Motors, the TAG Heuer Tesla Roadster made its entry into the Atrium at 22 av. Montaigne, applauded by over 400 guests. Jean-Christophe Babin, TAG Heuer’s CEO, was there to also welcome Alain Prost, Jean Todt, Antoine Arnault and Gérald de Palmas, Cécile de Menibus, just to name a few. Source: TAG Heuer

As part of its 150th anniversary, TAG Heuer continues to celebrate its motor-racing heritage in a prestigious round-the-world tour with partner Tesla Motors. Through the Odyssey of Pioneers, the two avant-garde brands will share their values of innovation, performance, precision and energy-efficient luxury. From March through October 2010, TAG Heuer’s revolutionary and sustainable conscious “Odyssey of Pioneers” exhibition and roadshow, will visit 15 key cities, including Basel, Moscow, Tokyo, Los Angeles and Paris, with inaugural VIP events at each stop. Professional drivers and celebrities will drive the one-of-a-kind TAG Heuer Tesla Roadster on its 37,000 km journey around the world.

The Roadster, a fully electric sports car, has been specially designed by Tesla Motors for TAG Heuer. The zero-emission GT car includes a unique interior which incorporates TAG Heuer avant-garde design elements and a console containing the latest 2010 concept watch, the TAG Heuer Pendulum. This car also features a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch. TAG Heuer’s advanced watchmaking technology and proud motor-racing heritage will be exhibited in the form of historically important timepieces from the last 150 years. Luxury timepieces from current collections and avant-garde concept watches will also be displayed. Source TAG Heuer