Cable Technology Feature Article

RRsat Launches New Platform on the Galaxy 19 Satellite

RRsat, a provider of comprehensive content management and global distribution services, has stated that their newly started platform aboard the Galaxy 19 “G-19” satellite will help in the distribution of TV and radio channels devoted to religious programming.

The company already operates three platforms on the G-19 and along with the new one will broadcast more than 50 religious and ethnic TV and radio channels and hopes to reach millions of homes across the U.S. The company also has claimed that the launch represents a major step in its America-to-America program distribution strategy.

The Galaxy 19 satellite, located at 97 degrees West, is claimed to be one of the largest ethnic video platforms in the U.S. offering programmers and content distributors access to millions of homes in the U.S. cable community. RRsat has made deals with thirteen TV and radio channels to be broadcast on its new platform from RRsat's Hawley Teleport in Pennsylvania.

Lior Rival, vice president of Sales and Marketing at RRsat said that interest in religious programming and content is on the rise in the United States and by positioning themselves as a provider of global distribution for all types of religious content, they believe they can further penetrate this important market and become a leading distribution solution for this programming. Moreover, this launch represents another significant step in their penetration of the America-to-America market.

Moses Primo of 3ABN, an RRsat customer stated that they have been using RRsat satellite services for over 15 years and this G-19 coverage is just what they needed to reach free-to-air (FTA) viewers from Canada, the United States, and all the way down to Central America. For the last 25 years 3ABN has reached people with programming aimed at mending broken people and giving them a hope of a better life.

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.