This document highlights best practice in using search advertising in the entertainment sector with cases from Microsoft (Multiple markets), SportsShoes (UK), TaylorMade Golf (Malaysia) and Merlin Ent... View Summary

This document highlights best practice in using search advertising in the entertainment sector with cases from Microsoft (Multiple markets), SportsShoes (UK), TaylorMade Golf (Malaysia) and Merlin Entertainment (UK).

3

Social Media Effectiveness (Leisure & Entertainment)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, October 2012

Cisco (Singapore), Canon EOS (Australia), NZ Lotto (New Zealand) and Lenovo (India, Indonesia & Russia) are included in this collection of Warc's best case studies on Social Media Effectiveness in the... View Summary

Cisco (Singapore), Canon EOS (Australia), NZ Lotto (New Zealand) and Lenovo (India, Indonesia & Russia) are included in this collection of Warc's best case studies on Social Media Effectiveness in the leisure and entertainment category.

This document, featuring case studies from Kinect for Xbox 360 (Global), Electronic Arts (USA), RIFT (Global) and Ubisoft Just Dance (USA), is a collection of Warc's best case studies on TV Effectiveness in the leisure and entertainment category.

5

Direct Marketing Effectiveness (Computers)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, October 2012

Featuring case studies from IBM (China), DiGi (Malaysia), Teradata (USA) and IBM (India), this is a collection of Warc's best case studies on direct marketing effectiveness in the computers category.View Summary

Featuring case studies from IBM (China), DiGi (Malaysia), Teradata (USA) and IBM (India), this is a collection of Warc's best case studies on direct marketing effectiveness in the computers category.

6

Gain Customers (Sport)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, June 2012

This document, featuring case studies from Marylebone Cricket Club (UK), The Alternative Hotel Group (UK), McFit GmbH (Germany & Austria) and O2 (UK), is a collection of Warc's best case studies on ho... View Summary

This document, featuring case studies from Marylebone Cricket Club (UK), The Alternative Hotel Group (UK), McFit GmbH (Germany & Austria) and O2 (UK), is a collection of Warc's best case studies on how to gain customers in sport.

7

Gain Customers (Gambling)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, June 2012

This document, featuring case studies from OLG (Canada), Sportsbet.com.au (Australia), Coral (UK) and Player (Australia), is a collection of Warc's best case studies on how to gain customers in the ga... View Summary

This document, featuring case studies from OLG (Canada), Sportsbet.com.au (Australia), Coral (UK) and Player (Australia), is a collection of Warc's best case studies on how to gain customers in the gambling sector.

8

Gain Customers (Games)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, June 2012

Case studies from Walmart (USA), Electronic Arts (UK, France & Germany), Halo3 (Spain, Sweden & UK) and Nintendo (USA) are featured in this collection of Warc's best case studies on how to gain custom... View Summary

Case studies from Walmart (USA), Electronic Arts (UK, France & Germany), Halo3 (Spain, Sweden & UK) and Nintendo (USA) are featured in this collection of Warc's best case studies on how to gain customers in games.

9

Increase Sales (Computers)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, June 2012

Including case studies from IBM (USA), Microsoft (Global), Apple (USA) and Fuji Xerox (New Zealand), this is a collection of Warc's best case studies on how to increase sales in computers.

This document, featuring case studies from Newcastle University (UK), Art Institute of Chicago (USA), National Portrait Gallery (UK) and Apartheid Museum (South Africa), is a collection of Warc's best case studies on how to increase sales in the museums and attractions sector.

11

Brand Launches (Entertainment)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, June 2012

This document, featuring case studies from the movie Justin Bieber (USA), MSN (New Zealand) and La Casa Film (Italy), as well as a music single from Kaizers Orchestra (Norway) is a collection of Warc'... View Summary

This document, featuring case studies from the movie Justin Bieber (USA), MSN (New Zealand) and La Casa Film (Italy), as well as a music single from Kaizers Orchestra (Norway) is a collection of Warc's best case studies on how to launch entertainment products.

This document, featuring case studies from Hyundai A-League (Australia), Harlequins (UK), The NBA (USA) and Nike Bauer Hockey (USA, Canada & Europe), is a collection of Warc's best case studies on how to increase loyalty in the sports sector.

13

Gain Customers (Computers)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, June 2012

This document, featuring case studies from Bing (USA), Apple (USA), Kodak (USA) and McAfee (USA), is a collection of Warc's best case studies on how to gain customers in the consumer computer technolo... View Summary

This document, featuring case studies from Bing (USA), Apple (USA), Kodak (USA) and McAfee (USA), is a collection of Warc's best case studies on how to gain customers in the consumer computer technology sector.

14

Increase Sales (Games)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, June 2012

This document, featuring case studies from Kinect for Xbox 360 (Global), Ubisoft Just Dance (USA), Walmart (USA) and PlayStation (USA), is a collection of Warc's best case studies on how to increase s... View Summary

This document, featuring case studies from Kinect for Xbox 360 (Global), Ubisoft Just Dance (USA), Walmart (USA) and PlayStation (USA), is a collection of Warc's best case studies on how to increase sales of console and computer games.

15

Brand Launches (Sports)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, June 2012

This document, featuring case studies from Marylebone Cricket Club (UK), Bauer Hockey (Global), The Alternative Hotel Group (UK) and O2 (UK), is a collection of Warc's best case studies on how to laun... View Summary

This document, featuring case studies from Marylebone Cricket Club (UK), Bauer Hockey (Global), The Alternative Hotel Group (UK) and O2 (UK), is a collection of Warc's best case studies on how to launch a sports brand.

16

Increase Share (Computers)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, June 2012

This document, featuring case studies from Apple (USA), McAfee (USA), Hewlett-Packard (USA, South Korea & France) and Dell (Australia), is a collection of Warc's best case studies on how to increase s... View Summary

This document, featuring case studies from Apple (USA), McAfee (USA), Hewlett-Packard (USA, South Korea & France) and Dell (Australia), is a collection of Warc's best case studies on how to increase share in the computer sector.

17

Increase Sales (Gambling)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, June 2012

Featuring case studies from OLG (Canada), Sportsbet.com.au (Australia), Illinois Lottery (USA) and Coral (UK), this is a collection of Warc's best case studies on how to increase sales in gambling.View Summary

Featuring case studies from OLG (Canada), Sportsbet.com.au (Australia), Illinois Lottery (USA) and Coral (UK), this is a collection of Warc's best case studies on how to increase sales in gambling.

18

Gain Customers (Museums)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, June 2012

Featuring case studies from Museum of London (UK), Temaikèn (Argentina), Zoo Antwerp (Belgium) and Apartheid Museum (South Africa), this is a collection of Warc's best case studies on how to gain cust... View Summary

Featuring case studies from Museum of London (UK), Temaikèn (Argentina), Zoo Antwerp (Belgium) and Apartheid Museum (South Africa), this is a collection of Warc's best case studies on how to gain customers in museums and attractions.

This document, featuring case studies from Fuji Xerox (New Zealand), Microsoft (USA), Hewlett-Packard (USA, South Korea & France) and Microsoft (Global), is a collection of Warc's best case studies on how to launch a brand in computers.

20

Increase Sales (Sport)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, June 2012

Including case studies from Marylebone Cricket Club (UK), Bauer Hockey (Global), O2 (UK) and Harlequins (UK), this is a collection of Warc's best case studies on how to increase sales in sports.View Summary

Including case studies from Marylebone Cricket Club (UK), Bauer Hockey (Global), O2 (UK) and Harlequins (UK), this is a collection of Warc's best case studies on how to increase sales in sports.