Sony Ericsson unboxes the Xperia X10, stomps on toes

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You know what weirds me right the hell out? Companies doing their own unboxing videos. That’s our job. I realize they’re probably proud of their work and are just itching to show it off, but a new handset getting its first video unboxing by the company that made it is like a dad taking his own daughter to prom. Wrong? Not technically. Kind of awkward? Absolutely.