Names that objectively seem to belong to public-sector bodies or organizations or that are apparently involved with their official activities (municipalities, cantons, public associations)

Names corresponding to trademarks protected in Switzerland (brands, company names, associations and foundations that are entered in the commercial register, protected designations of origin and registered geographic designations, protected appellations (wine designations) and source indications that are the object of industry regulations)

Your company (the company name corresponding to your Swiss commercial register entry), i.e. "www.yourcompanyname.swiss"

Any available name you like (names denoting an event, a campaign or a project, as well as made-up names).