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Industry NewsArticles and announcements about the broadcast industry.

Due to in-app ad spend's recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. Researchers forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.

Avocados from Mexico ran a television and search campaign during Super Bowl LIII 2019. In the moments the ad ran, the campaign increased website traffic by more than 2000% -- up from 400% during the same time in the prior year.