Wednesday, October 9, 2019

Is Gamification Wendy’s New Platform for Success

Foodservice Solutions® Tacoma, WA based Grocerant Guru®, Steven Johnson
was the first to introduce gamification to chain restaurants back in 2012 when he
introduced ‘Threep’. Threep was the first mobile application that
rewarded users for having shared
experiences in real life. It was consumer interactive,
participatory,
with real time consumer relevance,
adding value to restaurant brands, building sales with incremental group size,
and leveraging Micro groups for Macro
results.

Most
gamification platforms incorporate customer
frequency principles through its rewards program,
incentivizing usage by allowing users
to unlock better rewards and discounts the more they
utilize the game or app.

Wendy’s may
be six years late entering gamification but at least it’s getting into the ‘game’
according to Johnson. With the launch of its first tabletop Role-Playing
Game (RPG): Feast of Legends Wendy’s is taking all of the right steps so far.

Battle for Share of Stomach

Today, the gaming culture is on the rise,
becoming more mainstream in recent years, making it the cool thing to do within
a coveted community of individuals. There are 4.7 million RPG fans across the
US and 13.8 worldwide. With the rise of gaming and RPG fans, Wendy’s is
bringing its own creative spin to RPGs, featuring an immersive fantasy campaign
to support its never-ending fight against frozen beef, whether it’s in the real
world or the fantasy world of Beef’s Keep.

Feast of Legends launched at New York
Comic Con in partnership with Fandom and Critical Role, featuring a panel of
gaming enthusiasts. How are you interacting with your consumers? Does your
brand marketing team understand gamification? Is your game as interactive for
women as men?

Are you looking for a
new partnership to drive sales? Are you ready for some fresh ideations? Do your
food marketing tactics look more like yesterday that tomorrow? Visit
www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success.