OfferUp drives more sales to dealerships with Hot Lead Indicator

OfferUp has announced the launch of its machine learning tool, Hot Lead Indicator, which helps dealers find prospective car shoppers who are ready to buy cars.

Additionally, Buy-Here-Pay-Here (BHPH) dealers can now add a "Verified Low Credit Financing" label to their profile and list vehicles without its prices but provide a “Call for Details” tag.

“We launched our Automotive Dealer Program to give dealers the best return on their time and money on our marketplace,” said Andrea Moro, director of product management at OfferUp. “In a business where moving inventory quickly is critical, missing out on hot incoming leads means lost sales. Our Hot Lead Indicator helps dealers prioritize leads so they can follow up promptly and personally.”

“OfferUp is the first dealer advertising platform that lets us know which buyers are seriously looking to buy a car,” said Kaleb Bryan, CEO of The Auto Cave in Irving, Texas. “Their Hot Lead Indicator has improved our online business and allows our sales consultants to better assist our customers who are prepared to move forward with their purchase. We're excited to get OfferUp's upcoming product enhancements and new Verified Dealer features to come.”

Dealers will have access to various tools and will benefit from it when they sign up with the OfferUp Automotive Dealer Program.