At an event celebrating the 40th anniversary of ALDO corporation, Irina Tovmasyan praised the tendency, noting that improved tastes among consumers will eventually lead to wider choice of brand-name clothing and higher demand. According to company official, many brand-name stores currently offer lower prices than generic ones.

As Ms Tovmasyan noted, the event was the first in Armenia to celebrate the anniversary of a world-known brand, especially the one with the interesting history ALDO has.

The Aldo Group is a Canadian corporation that owns and operates a worldwide chain of shoe and accessory stores. The company was founded by Aldo Bensadoun in Montreal, Quebec, in 1972 where its corporate headquarters remain today. It has grown to become a worldwide corporation, with nearly 1600 stores under 5 retail banners: Aldo, Call It Spring/Spring, Lōcale/Feetfirst, Globo and Little Burgundy. There are also Aldo Accessories, Aldo Outlet, Aldo Liquidation, Spring Liquidation, and clearance stores.