Describe the creative idea

In 1963 nobody got to hear President Kennedy’s hugely important Trade Mart Speech.
In 2018, digital craft in the form of sound design & audio technology brought his Unsilenced speech
to the attention of over 1 billion people.

Describe the execution

The Dallas Trade Mart Speech is a world first, an Ai audio speech made completely out of data from hundreds of old speeches of varying quality and audio.
This breakthrough technique involves smart splicing small phonetic fragments of speech - typically around 250,000 individual segments, down to 3 milliseconds in duration.
Combinations of sounds are selected and smoothed together by months of painstaking sound engineering
The execution allowed our readers to finally hear the Trade Mart Speech delivered in JFK’s own voice.
Placement : Online
Scale : Over 1 billion media impressions
Brand relevance : This idea was to help launch the Times ‘Find your voice’ campaign.
Touch point : Online, Newspaper, radio, podcast.
Materials, style elements, design choices : Not relevant to audio idea
Methods and process:
This breakthrough technique involves smart splicing small phonetic fragments of speech - typically around 250,000 individual segments, down to 3 milliseconds in duration.
Combinations of sounds are selected and smoothed together by months of painstaking sound engineering.
The execution allowed our readers to finally hear the Trade Mart Speech delivered in JFK’s own voice.
Timeline: The idea launched in March after months of painstaking sound design.