Tag: engagement

Fail or win is often a question of little details. Find below 15 Ways to Fail & 25 Ways to WIN and learn how to engage correctly with the influencers. Influencer Engagement: 15 Ways to Fail & 25 Ways to Win from TopRank Marketing Agency

Altough the Facebook algorithm (EdgeRank) seems to be the same for users than for branded pages, the truth is that it doesn’t work excatly the same way. WHAT’S DIFFERENT FOR USERS AND BRANDED PAGES ON FACEBOOK (EDGE RANK) 1- The value of a fan like is barely pointless. 2- Fan shares are the most powerful […]

Facebook Algorithm is defined by 3 factors: Affinity, Weight and Decay. If you want to increase engagement on Facebook, the first thing you should do is understanding how EdgeRank works Edge Affinity – It´s all about Connections The Affinity score is measured by the relationship you have with the user that created the “edge.” The more interconnected […]

It seems social media is not a fad anymore and year over year marketers are getting the more and more consicuous about it. See below the social media report for 2012. This study surveyed 3,800 marketers. I would like to highlight the fact that Measurement and Targetting are areas which marketers are starting to care […]

Facebook Timeline presents Fan Pages in a totally new light. This redesign is much more visual, focused on interactive content, and provides new features that give brands more control over how their Fan Page looks and feels. All of this is playing a role in how brand and consumers can engage on Fan Pages. The […]

How and Why people interact with brands is without any doubt one of the most relevant questions that we, marketers, always try to answer. There is NO suitable strategy without a deep marketing behavior research. However, when the timing is short, many social media strategists are though using cool infographics and social media stats that […]