UMG signs China licensing deal with Tencent

With its latest deal, Tencent has secured digital distribution in China for all three major labels. As a result, Universal Music Group’s catalog will be distributed by Tencent Music Entertainment Group in China on the conglomerates QQ Music, KuGou, and Kuwo streaming services. Tencent will also exclusively sub-license Universal’s catalog to third-party providers in China.

“With more than 80 years of history in China, UMG has been engaged in the unique evolution of the country’s music business and I’m looking forward to working with Tencent to bring exciting new artists and services to music fans across China,” UMG CEO and Chairman Lucian Grainge said. “Given recent developments in technology and the commercial environment there, now is the right time for an innovative strategic partnership with a leading Chinese company like Tencent that can meaningfully accelerate the development of the country’s entire music ecosystem and, in turn, inspire growth in creative and commercial opportunities for all artists.”