Accenture conducted interviews with 25 senior executives at leading airlines throughout the world to understand business issues and the disruptive impacts of digital technology on the airline industry.

Accenture has collaborated with Meliá Hotels International to implement a new digital transformation strategy, which helped increase direct sales by 27 percent, achieve more than 336M Euros in 2015 in direct sales revenue, and add more than one million registrations to its re-launched Meliá Rewards program.

Amadeus has agreed to acquire Navitaire, a wholly owned subsidiary of Accenture that provides technology and business solutions to the airline industry, for US$830 million. In a separate agreement, Accenture to provide Amadeus with Infrastructure Outsourcing, Application and R&D Services.