7 Optimization Strategies to Use on Every Product Page

If you have an online store or a website with purchasing opportunities for your visitors, you probably have a host of different product pages at your disposal. These product pages are some of your greatest opportunities to turn site visitors into paying customers, and they’re perfect fodder for search engine optimization–if you know what you’re doing.Why Product Pages Are So ImportantSo what is it about product pages that make them so crucial for a search optimization and conversion optimization strategy? Online real estate. Unless you have only one specialty item, it’s likely that you have multiple product pages to work with. Each new product page is another piece of online real estate for Google to index, which represents more ranking opportunities. Note that more pages isn’t necessarily better for SEO–you still need to pay attention to quality–but more pages do give you more flexibility and more possibilities. Customer intent. Product pages are also unique for offering a specific item, which your target search users will be looking for. Persuasive opportunities. Finally, once a user lands on one of your product pages, you’ll have the perfect opportunity to persuade them to convert; you’ve presented them with a product they’re looking for, so all you have to do is close the deal with the right persuasive language and images. Optimization StrategiesSo how can you make sure these online marketing powerhouses serve you to the best of their potential? These are the tactics you should be using on every product page: Pick the…