We’ve been curious about Virgil Abloh for some time,” Henrik Most, creative leader at Ikea Range and Supply told press at the Democratic Design Day last summer. “Him being a multi-creative persona who doesn’t care about boundaries combined with his close connections to young people, their needs and wants. It made us curious.”

“Ikea wants to explore the first home and how to make it inexpensive and fashionable,” he added of Abloh’s brief to create furniture for the dorms and halls of a millennial consumer. “We believe Virgil Abloh and Off-White is the perfect match to do that with.”

“We’re in a moment where Ikea is transcending, and people are bringing this ‘do it yourself’ culture to the blue bag. What I’m most interested in is doing that process in partnership with the brand,” Abloh added. “It’s allowing me to put my opinion on a classic. It’s unique, and distinctly as much of Off-White as it’s Ikea.”

Watch his research come to light in the live stream on Monday at Ikea.today.