This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.

This Website Uses CookiesBy closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.

Twinkie 7’s online social slot game—AGS

AGS, a leading supplier of Class II and Class III slot machines, as well as specialty table products and social mobile games, announced that its interactive division has inked a deal with Hostess and, in turn, is launching a slot game titled Twinkie 7’s on its successful play-for-fun Lucky Play Casino app for iOS.

“The launch of Twinkie 7’s is an exciting milestone for AGSi and significantly bolsters our growing library of social casino titles,” said Mani Honigstein, general manager of AGSi. “Equally exciting is our new partnership with the iconic and beloved Hostess brand, which creates potential for more opportunities in the future. We are confident that Twinkie 7’s will not only resonate well with the millennial demographic on social casino channels but also with long-time fans of the classic treats.”

Aside from making players really hungry, Twinkie 7’s aims to be a whole lot of fun. The game features some of Hostess’ most popular treats – Ho Hos, Sno Balls, and of course, Twinkies – as bonus symbols. Earning a certain amount of these bonus symbols triggers a Triple Wheel Bonus round, leading to even bigger wins.

This launch comes on the heels of AGS’ recent acquisition of RocketPlay, a renowned developer of social casino titles for mobile devices based in San Francisco, CA with a development studio in Tel Aviv, Israel. Since acquiring RocketPlay, which AGS rebranded as AGSi, several of the Company’s popular land-based slot titles have been integrated into AGSi’s flagship app, Lucky Play Casino, and its recently launched iOS app, Vegas Fever.

Among the titles available for play on Lucky Play Casino for iOS are Royal Reels, So Hot, Monkey in the Bank, Golden Panda, and, now, Twinkie 7’s.

“Having land-based game content available on social platforms is essential for building brand awareness and enables us to offer tried-and-true games with proven math models,” continued Honigstein. “Games like Royal Reels and So Hot have been successful on live casino floors for a long time. That success has translated well in the social space, where our mobile users enjoy the same dynamics that made the landbased games so popular.”

Lucky Play Casino is also currently available for Android devices and AGSi has plans to integrate land-based titles onto that platform in the near future. Additionally, the Company is working to release an Android version of Vegas Fever.

Events

The spread of COVID-19 has compelled all casinos to rewrite their 2020 playbook. In this high-level panel you will hear how casino marketers can kick-start and rebuild customer relationships now that the post-closure phase is underway. Specific issues to be covered will include what your near-term customer re-engagement plan should look like, how relationship management and loyalty programs that were impacted by the shutdown can be retooled, and some rules of the road for casino marketers as we point toward the second half of the year.

How long do you think it will take the gaming industry to economically recover from the COVID-19 pandemic and government-mandated closings?

In this issue of Casino Journal, The gaming industry responds to the social and economic onslaught of COVID-19, Developing a Coronavirus Protection Strategy for Casinos and Cardroom, A New Way to Build Casino Loyalty during Coronavirus, and much more!

In this issue of Sports Betting Management, read how more and more Native American properties establish sportsbooks or strike marketing deals with professional teams and leagues, The National Football League (NFL) continues to have an impact on sports betting within the U.S., and much more!