I have been having similar issues. I think I have it almost straight.
Things I have learned: As Kendra said, If you don’t value your work, no one else will.
You don’t want to please all the people all the time. You want to have your pricing to a point where some of the people are saying, “That’s too high”.
After you figure in your cost for materials, electricity, water, gas…what are you making an hour?
I have it figured this way, If you are not making a decent wage then basically you are providing a public service. You are providing cake or free cake for the general public. I don’t know about you all, but I am not in the financial position to provide the general public with free cake.
Please don’t take me the wrong way. this is the conversation I have been having with myself for the past two years since I have moved out of my kitchen and into my commercial kitchen.
I have upped my prices and still have people coming for cake. I think I could still stand to go up a little bit more and still not scare people away.
As Blue Sheep Bake shop has already stated, this has been one of the hardest parts about cake decorating.
I know how to make a good cake.
I know diddly squat about business, but I am learning.

“Confidence is a very important thing. But confidence isn’t something you just develop by saying I’m going to do this or that. You really have to believe it.” – Donald Trump
You have to believe in yourself, be confident in what you do.