During the third edition of the Green Carpet Fashion Awards, held yesterday evening at Teatro alla Scala, Ermenegildo Zegna received the CNMI Award in Recognition for Sustainability for its longstanding commitment and contribution toward developing a more sustainable journey within the fashion system. The award also recognized Zegna for having introduced its #USETHEEXISTING project under Alessandro Sartori’s artistic direction.

#USETHEEXISTING, launched as part of the Ermenegildo Zegna XXX Winter 2019 show and extended
to the Summer 2020 show, marks the brand’s pledge to improve the usage of wool and technical fabrics from pre-existing sources using innovative processes and recycling specific materials such as plastic bottles and
bamboo fibers.

“Since the very beginning, our family business has been driven by a sustainable approach and a long-standing commitment towards the environment and the community. Zegna’s global mission is deeply rooted in the pioneering vision of the founder Ermenegildo, who first understood the importance to develop the brand respecting nature and enhancing sustainable projects. With the #USETHEEXISTING project Zegna is today reinforcing its pledge in the sustainable journey which lasts since 1910”, says Ermenegildo Zegna, CEO of Ermenegildo Zegna Group.

“#USETHEEXISTING is a mindset
before being a pro-active project
as It
represents the idea to work on the upcycle
of the whole fashion
process. At Zegna we are working
on new generations of sources
valuing recycling as a new path to not waste any single material of the production chain. It’s a mission
and vision that we are fully investing
in. This is the principle behind the last collections and the future ones”, affirms
Alessandro Sartori, Artistic Director of Ermenegildo Zegna.

During the ceremony, Ermenegildo Zegna together with Alessandro Sartori was handed the remarkable award by Nikki Reed and Ian Somerhalder.