Coke Zero

Recreate a Typical “Man Cave”

Steel Space Concepts built a promotional space for Coke to publicize its Coke Zero during NCAA Basketball Championship in Dallas, Texas.

Dallas

Part of NCAA Basketball Championship

A fully branded custom SS40 unit was used to recreate a typical “man cave” basement which included a TV, video games and sports memorabilia such as team shirts and posters on the walls. Part of the container was also used as a sampling bar, where visitors could get samples of Coke zero.

Custom shipping containers appeal to all demographics, creating an interactive and visually-enticing experience. These units offer numerous advantages when used during sporting events. Their architecture allows for virtually limitless location flexibility: outside the stadium in a park, on the street or even inside the stadium. They enable brands or businesses to stand out from the crowd. Original custom units generate a buzz, help businesses and brands get noticed and get potential clients talking about the brand or product. Marketers can even extend and amplify the experience for their customers by adding social media to your modified shipping container experiential marketing campaign.