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Introducing new High Protein Batchelors Cup a Soups

Almost 20% of adults are actively choosing to increase the amount of protein they consume in their diet. So to meet demand we’ve introduced a brand new range of High Protein Batchelors Cup a Soups, that we’re confident will reinvigorate the dried soup sector and appeal to younger, more health conscious consumers.

The new range joins our core and Deliciously Thick Batchelors Cup a Soup ranges, both of which we’re continuing to innovate in line with consumer trends. Within our core range, we’ve reformulated seven of our most popular variants to create a thicker texture and improved flavour, and within our Deliciously Thick range we’ve introduced four new tomato plus variants. Look out for Italian Inspired Tomato and Lemon, Greek Inspired Tomato and Black Olive, Spanish Inspired Tomato and Smoky Paprika and Mexican Inspired Tomato and Jalapeno.