We’re all human. We respond when we believe someone is reaching out to us personally. Especially in today’s mass email marketing and social media bulk posting, a message that speaks to an individual is rare – and usually appreciated. Here are 8 easy ways to personalize your social media posts and tweets. . . . → Click to continue: Marketing Tip #26 | 8 Easy Ways to Personalize Your Social Media Posts

Some say learning to use Twitter is like learning a foreign language because the “Twitterverse” uses unique terms and symbols. Use our Quick Guide to Twitter Terms to introduce yourself to some of the words and symbols used. Even if you don’t have a Twitter account, you can visit the Twitter search page and learn what others are saying on Twitter about the topic. This is also a great way to read what people are saying, in real-time, about a particular industry, product, or news event. . . . → Click to continue: Quick Guide to Twitter Terms for Newbies

Identity theft can be caused by over sharing online. Learn how sharing on Facebook (almost) ruined my life. What can you do to protect yourself on the Internet? What qualifies as really personal stuff? This is what I learned… . . . → Click to continue: Facebook and Identity Theft

Marketing can be scary for some. It means planning and putting yourself and your business out there. Don’t fret! Marketing can actually be fun.Try this technique to bring in a few customers and a few more laughs. Unique and wacky holidays can create a marketing strategy to keep your customers coming back for more. Take these days for example… . . . → Click to continue: Promotion Idea: 29+ Unique February Holidays

Reciprocate has surveyed thousands of small business owners since 2010 and found that few are actually using Twitter effectively. While we typically recommend that Reciprocate clients use social media platforms such as Facebook and LinkedIn first based on their target customer base, Twitter does have a place in online marketing for both B2B and B2C organizations. Follow these 7 tips to get started on — or jump start your success on — Twitter. . . . → Click to continue: 7 Twitter Tips for Success

Reciprocate is a proud organizer and sponsor of the SCORE Minnesota Social Media Boot Camp II. The Aug. 10 event features 10 amazing social media pros and is expected to draw 250 small business owners, marketing professionals, and SCORE mentors and volunteers. . . . → Click to continue: SCORE Social Media Boot Camp II

What does it cost to hire someone to do your social media? Sure, it saves time, but it costs money. What are the advantages and disadvantages of hiring a Social Media Manager? What’s the best way to make sure you’re not wasting your money? Learn what to look for before you sign that contract. See for yourself what others are paying for social media services. . . . → Click to continue: Cost of Social Media

Understanding Social Media requires an understanding of the online marketplace. Reciprocate is pleased to share this 64-slide, thought-providing presentation by Hubspot (www.Hubspot.com) which captures the current state of inbound marketing. Learn the State of Social Media in 2011 and use this information as a base for creating your online marketing strategies. . . . → Click to continue: Social Media 2011 Just The Stats