Polaroid

Grand Slam at CES

The inventor of instant photography found instant success at the International Consumer Electronics Show (CES) with a visually stunning custom exhibit from Skyline Exhibits. The sprawling 80’-by-90’ exhibit provided a platform to launch a line new of Polaroid Grey Label products co-designed with pop diva Lady Gaga, who doubles as Polaroid’s creative director.

“The new booth definitely made a statement that we have a new creative vision for the company,” says Jon Pollock, Polaroid’s senior vice president. “The combination of our new products, Lady Gaga and the booth were the perfect storm in a good way.”

As a result, Polaroid was a popular destination in the Las Vegas Convention Center’s central hall and generated nearly 1.7 billion media impressions from the show, up from 750 million in 2010.

“We were impressed with Skyline’s creativity in designing a booth with out-of-the-box thinking,” Pollock says. “The creative team did a really good job of taking our requirements and expressing them in a design with a lot of the Polaroid personality.”

Skyline designed a bold exhibit showing that the Polaroid instant experience spans the digital and physical worlds with simplicity, creativity, sharing and authenticity. Large video screens and countless graphics captured fun Polaroid moments while other elements evoked surprise, intrigue and familiarity. The layout provided dramatic views from multiple angles and created a flow of people throughout the booth.

Design elements included:• Two ribbon-screen projections. Bright images flowed across a pair of ribbons -– each with five large flat screens -– that step up and over and across to the Polaroid name and logo mounted on weathered barn wood.

• Uplit stage. Lady Gaga unveiled the new Polaroid Grey Label line of products from the raised stage and its illuminated pixel-logo floor, drawing crowds that overflowed into other exhibits.

• Polaroid Grey Label lounge. Skyline designed an imaginative structure that seemingly sprouted within the exhibit but was actually suspended from the ceiling. The mirrored exterior led curious attendees to Polaroid.

After making a big splash at a major show, Pollock says Polaroid made the right choice to continue working with the same exhibit company for a sixth year: “What set Skyline apart is the ability to work on tight deadlines and the ability to be creative. The team jumped at every opportunity to come up with creative solutions.”

You're a major player in your industry and want to make a statement with your presence. You want a responsive exhibit partner that provides expert service, high design, reasonable exhibit operating costs and maximum event marketing ROI.

You know that trade shows can be a fantastic place to market your company. High-quality buyers actually pay to come see you -- giving you more face-to-face time with clients in a few days than you may get the rest of the year.

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