Survey Shows A Big Opportunity For Small Businesses

According to a recent survey, more than three-quarters of consumers are planning to shop online for holiday gifts this year.

According to a recent survey, more than three-quarters of consumers are planning to shop online for holiday gifts this year.

(NAPSI)—According to a new survey, consumer shopping habits are
showing the biggest shift since Santa Claus first slid down the chimney. The
survey showed that Internet sites are more popular than ever, with more than
three-quarters of those surveyed saying they plan to shop for gifts online
this holiday season.

However, the survey also revealed some positive news for smaller
businesses and boutique stores—and potential ways to attract more
customers. For instance, customers with higher incomes and without children
are more likely to shop inside small stores and boutiques.

Plus, shoppers whose annual incomes top $100,000 visit stores in person
more often than those who earn less. Seventy-five percent of parents said
they're more likely to shop at major retailers, while just 60 percent
of people without children preferred the big chains.

According to a recent survey, more than three-quarters of consumers are planning to shop online for holiday gifts this year.

The Personal Touch

"Many shoppers prefer smaller businesses because they can cater to
the needs of individuals in ways that major retailers simply cannot,"
said Megan Kavanaugh, executive director of Bags
& Bows, a retail packaging firm.

Referring to the Deluxe survey results—which showed that 91 percent
of gift-givers wrap their own presents—Kavanaugh
explained, "By offering custom wrapping or providing attractive
signature gift bags, small businesses can eliminate the wrapping hassle—and
help the customer's gift stand out."

Many Like Real Mail

And when it comes to sending holiday cards and wrapping presents,
traditional methods still prevail. Nearly 90 percent of survey respondents
said they prefer to receive traditional cards versus an electronic one. "We
all like getting a card in the mail—it makes us feel special,"
said Dave Lessing, general manager of PsPrint, an
online printing company.

Younger People Shop Online

The survey—which was conducted by the Deluxe Corporation—showed
that respondents between 18 and 34 make nearly 90 percent of purchases
online. While the number is lower for older shoppers, people 65 and older
also shop online in large numbers (48 percent).