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February 21, 2013 03:00 AM Eastern Time

CiiNOW, Inc. Announces Cloud Gaming Partnership With GAME

Cloud-based instant gaming to be offered as branded service by
leading UK games retailer

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--CiiNOW, Inc.,a leader in Cloud Gaming technology and
branded gaming platforms, today announced a new trial with GAME, the
UK's specialist retailer of computer and video games. Under the
agreement, GAME will begin a series of managed trials, utilizing
CiiNOW’s proprietary Cumulus cloud-based video game streaming
technology, in order to offer customers instant access to a catalogue of
console-class titles playable on virtually any PC or Mac, set-top box,
tablet, Smart TV, or mobile device. It is anticipated that a full
service may launch in the second half of 2013 in the UK.

“We believe in providing our
customers with access to great games in every gaming arena and these
trials will help shape how we do that. By using CiiNOW’s scalable
cloud-based gaming technology, we will be able to offer our broad
customer base an instant and exciting entertainment experience.”

“GAME has been the place to get great video game content in the UK, and
we are excited to support their ambition to provide customers with a
device-agnostic, immersive gaming experience,” said Ron Haberman, CEO
and Co-Founder, CiiNOW, Inc. “With the incorporation of CiiNOW’s
cloud-based technology, GAME’s customers will now experience instant
gaming like never before.”

“As the face of gaming changes, it’s vital that we stay at the
forefront,” said Martyn Gibbs, CEO of GAME. “We believe in providing our
customers with access to great games in every gaming arena and these
trials will help shape how we do that. By using CiiNOW’s scalable
cloud-based gaming technology, we will be able to offer our broad
customer base an instant and exciting entertainment experience.”

About CiiNOW, Inc.

CiiNOW, Inc. leverages Cloud technology and innovation to deliver an
instant, high quality gaming experience across screened devices. The
company's patent-pending hardware and server management technology are
architected to maximize virtualized data center environments to deliver
games through PCs, Macs, set-top boxes, tablets, smart TVs, and mobile
devices. The CiiNOW platform, Cumulus, moves beyond the world of
software upgrades and hardware constraints, and enables service
providers and game developers to capitalize on the lucrative gaming
market as it transitions from physical media to pure digital
distribution. CiiNOW, Inc. is funded by Alcatel-Lucent Ventures,
Foundation Capital, and AMD Ventures. For more information, please visit http://www.ciinow.com.

About GAME

GAME Retail Ltd. is the UK’s leading high-street videogames retailer.
Formed in April 2012, GAME is committed to delivering for the gaming
communities of the UK online, in-store, on mobile and through their app.
With a market-leading reward proposition, incredible exclusive content
and great deals, GAME is the number one destination for all gaming
needs. For more information, please visit www.game.co.uk.