Consumed – A Design Campaign for Bananas

If you’ve ever wondered why it seems impossible to fill a grocery cart without adding at least one item whose packaging has been redesigned, the answer to your question is the fact that you’ve asked it. “New look! Same great taste!” openly confesses the blatant goal of catching your eye for no substantial reason. Humans have always noticed novelty, but it’s harder to get our attention in the multicolored and abundant context of a megamart, where one heap of bananas looks much like another.