Video is an incredibly useful tool for businesses. Not only is it a gateway to collaboration, but also it can be a way to bridge the gap between internal experts and viewers in a user-friendly way. However, no matter how useful the tool is, it does come with its own set of pre-disposed concerns from organizations.

Here are some of the most common questions about video and what businesses can do to overcome these concerns:

Do I even need to be using video in my organization?Need a solid reason to use video in your organization? How about this: video can actually increase productivity. The tool can help professionals learn better, particularly if they are on-the-go. In fact, according to a Ragan Communications and Qumu Report 76.9 percent of executives say adoption of technologies like video that enable a mobile workforce would increase efficiency. This means that, although a team can be spread out around the world, video can be used as a way to connect and communicate with your workforce.

Additionally, video can assist in creating a brand for your organization. People were more than two times more likely to visit a site upon seeing a video than control subjects who had not watched video at all. This can lead to an increase in brand recall, website traffic increase, and of course, an increased chance that positive purchasing decisions will be made.

Isn’t creating video hard?Though video production is perceived with certain barriers to entry, there’s no denying its benefits. As with any other technology, there is a learning curve, but once videos have been created a few times, video production tools can easily be mastered. With video creation, you only need to be as experienced as you want.

For example, you can add a voiceover to PowerPoint slides that will be displayed as video content to your users. As you want to try higher level video production tools, many platforms have built-in guides, tutorials, or live help to assist you should you run into problems or if you want to enhance your video. So, even if you’re a beginner, most video platforms are designed with the user in mind, regardless of skill level.

Additionally, while guidance will be required, companies should consider providing video production tools to their employees. According to the previously mentioned Ragan Communications and Qumu Report, 47 percent of workers say employee created video increases efficiency, which can help them communicate with coworkers or retain information easily.

What sort of capabilities should business video platforms have?Though every organization has different needs and requirements, 73.5 percent of executives say chatting and commenting capabilities are important features to have in their business video platform. In addition, the ability to upload video from mobile devices to corporate social sites, such as a company Facebook page, is also important to 61.8 percent of executives. Other features to consider include metric tracking, tagging, notifications, and options for enterprise application integration.

What if I have to edit or change my videos in the future? Isn’t that hard and time-consuming?Video editing can be daunting and time-consuming for the inexperienced. Almost 40 percent of employees believe that editing software requires special skills and 44 percent think it takes too much time. However, overhauling your video content can actually save you time, as well as money, if you use a platform that makes updating simple.

For instance, some video platforms allow content producers to quickly swap out sections of video that no longer apply as well as add new PowerPoint decks, clips, and links to keep videos timely. This keeps everything in one place, allows content creators to break up videos into sections if needed, and makes the updating and distribution process easier and more economical than handing out new materials every time a change is made.

How can I have ensure my videos are reaching a global audience?According to the Bureau of Economic Analysis, worldwide employment by U.S. multinational companies increased to 34 million workers in both the United States and abroad. For those co-workers who are operating globally, video can be a useful tool to aid in the communication process on a much wider scale. It just needs to reach your audience in the correct way.

Unlike other tools, video can be used on-demand so that your global audience, even those in distant time zones, can stay informed. However, if there are content storage or security concerns, streaming video platforms are recommended because they can help alleviate these issues. Streaming video platforms help you remain in control of your video content because the video file does not get stored on the viewer’s computer. For storage issues, concerns could be further alleviated if the video distribution platform has cloud capabilities or can integrate with a content delivery network.

Though there may be certain concerns about leveraging video for your business, it is unquestionably a useful tool, no matter what industry you are in. Just be sure to address the concerns first — which may not be as difficult to overcome as you might have thought — and start recording quality content for the benefit of yourself, as well as your audience.

Jeff Fissel KZO Innovations, a video software company that provides an on-demand video platform for small to large enterprises and government customers. Connect with Jeff and KZO Innovations on Facebook, Twitter and LinkedIn.