Brady: Grant will set culture for West Ham

West Ham United are leaning on new manager Avram Grant to set the culture of the club.
Hammers vice-chairman Karren Brady says Grant will set the tone of the club going into the new season.

West Ham United are leaning on new manager Avram Grant to set the culture of the club.

Hammers vice-chairman Karren Brady says Grant will set the tone of the club going into the new season.

Karren told the Independent on Sunday: "West Ham have had a difficult time, came close to relegation. That's why we brought in Avram Grant to replace Gianfranco Zola – who is a really nice guy but not right for us.

"The manager is the most important person of all – more important than David Gold or David Sullivan, far more important than me, I'm just the chief executive. The manager sets the DNA of the club; if the manager is upbeat, so is the team, if he's down, so is the team.

"But Avram seems to have the right DNA. He comes across as dour on TV but actually he's very witty, very funny. Arsenal is the club we should aspire to; fantastic reputation and sound finances. Avram understands the value of money. "