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The distracted mind

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Everyone knows we’re not supposed to
multitask while driving, but do you know why? Refraining from texting, changing
the radio, or talking to other people in the car isn’t just cautionary advice
from your parents and driver’s ed teachers. It turns out your brain literally
can’t focus on too much at once. Let’s learn why.

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While distracted driving has become an
important issue as more drivers are equipped with cell phones at an early age,
inattention while driving is by no means a new problem. Check out this vintage film from the National Safety Council's 1953 campaign to help drivers learn
about paying attention on the road.

Distracted driving is also a growing field
in academia. Visit industry leader VirginiaTech Transportation Institute’s site for up to date research and pretty
shocking statistics about the state of distracted driving today.

Paying attention isn’t only important
while you’re behind the wheel. In his TED Talk The Art of Misdirection, charming pickpocket Apollo Robbins
demonstrates how he manipulates attention and focus to swipe a few keepsakes
from an audience member—despite warning him to pay attention to his items
moments earlier!

In light of grim statistics, a heightened
awareness on distracted driving has made way for more information, education programs,
and enhanced technology to prevent accidents. Learn more about advancements in
crash avoidance technology at the Insurance Institute for Highway Safety.