Fans of your page don't necessarily want to know everything about your organization. It's usually a case of "Yes, I like this group. I support them."

Don't overload fans with information; give them useful tidbits that make them feel good about their experience with your page.

Keep self-serving posts to a minimum: I'm not going to sell UWAA memberships on Facebook. But I can make people feel more connected to the UW. That, in turn, could make our membership pitches more meaningful when they arrive in the mail or via e-mail

Don't rely on your main Facebook page alone. For instance, I also manage Facebook pages for students, Dawg Dash participants, graduating seniors and Coach Sark supporters. These pages allow us to tailor our messaging to those fans' specific interests.

Now Available

Fact SheetDownload this printer-friendly annual snapshot of facts about the University, including student demographics, ranking highlights, the UW's economic impact and more. Coming soon: a fact sheet template (in Word) that you can customize to highlight facts about your unit.

Web Site Header/Footer Wizard
There is now an online tool that helps you create a Web site header and footer that incorporates the University's brand standards and includes global navigation in a variety of colors and customizable layouts. As you move through each step, the tool generates code based on your selections and provides instructions for implementation on your UW Web site. Questions? Contact uweb@uw.edu.

VideosAs we announced last month, there is now a set of five UW videos that help portray what we mean by the Washington Way as well as each of the four Spotlight Opportunity areas. Soon you'll see these videos featured on the UW home page, on UWTV and at live events. We hope that you will feature them on your Web sites and in your e-newsletters also. They are available in several formats:

Get them on a DVD, which you can do by contacting Cheryl Nations at cnations@uw.edu or x17041.

Q: I heard that there is a viewbook being published by the University. Is it possible to get some copies?

A: Absolutely! And we have extended the ordering deadline to Nov. 24. Don’t forget, there is no cost to your unit to order them. However, you will need to fill out this order form by Tues., Nov. 24, and order a minimum of one box. Each box contains 100 copies. If you miss the deadline, you will have an opportunity later to order free copies to share with your constituents. Look for details in a future issue of Marketing Matters.

The books are slated to arrive during winter quarter 2010. In the meantime, though, you can take a sneak peek on the UW Marketing Web site. The costs for producing this viewbook are being generously underwritten by The Boeing Corporation.

1 in every 4 current UW undergraduates from Washington state have their tuition and fees fully covered by the Husky Promise. This makes our University one of the most economically diverse in the nation.

Here are a few stats about the 5,338 UW students enrolled in the 2009 freshman class:- 1/3 are the first in their families to go to college- They represent 44 states, D.C., Guam and 27 countries- 42 of them National Merit finalists

Did You Know?

Pres. Emmert will be sending a holiday e-card to faculty, staff, students, alumni and donors on Dec. 8. If your unit plans to send out e-mail, such as a holiday greeting, to any of these groups, please plan to send it either a few days before or after that date. The President's e-card will link to a video showcasing highlights of 2009 at the University. We encourage you to link to it too. Look for that link on the UW home page on Dec. 8 or check our toolkits page.

UW Medicine recently launched a fully redesigned Web site with all-new navigation -- which means a totally new URL structure. If your site links to the UW Medicine site, you will need to update those links.