Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Car Rental (Destination) in Portugal

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Executive Summary

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PROSPECTS

Multinational groups’ dominance set to prevail

The car rental competitive landscape has not seen major change over the years and only minor brand acquisitions by major groups have been the most visible changes in the category. In 2018, Europcar Portugal maintained the leading position it had held for years.

International investment in Portugal set to fuel business car rental

The importance of tourism within car rental value sales is reaching outstanding levels. According to ARAC, while four years ago business-related car rental represented 60% of total car rental, currently this has reversed and tourism now represents six out of 10 euros of revenue generated within the sector.

New consumer demands will push car rental industry to evolve

Platforms such as Uber and Cabify are gaining popularity worldwide and ride-sharing platforms are also increasing their visibility locally. The emergence of new travel concepts will certainly impact the way the car rental industry is organised but nevertheless is not expected to pose an effective obstacle to this category.

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