NEW | THE BLOOMING YEARS

Download a compilation of all the English KRSEA articles from Issue 13 (March 2013), to Issue 20 (September 2016). This period marked a turning point for KRSEA with the re-launch of the website in March 2013 and the new online archive of earlier issues.

Trendsetters

Since Simon Anholt (1998, 395), an independent policy advisor, first coined the term ‘nation branding’ in the late 1990s and proposed that nations, like products, can be branded and marketed through the use of commercial techniques, nation branding has become a widespread and popular practice in which many countries all over the world engage. Although most people typically associate nation branding with externally-oriented tourism and export promotion campaigns, nation branding [...]