RESEARCH TRIANGLE PARK, N.C. & BINGHAMTON, N.Y.--(BUSINESS WIRE)--Quintiles and Modern Marketing Concepts (MMC, Inc.) today announced the launch of a new marketing analytics platform that enables Quintiles to optimize sales and marketing efforts on behalf of its U.S. commercialization customers. Through this collaboration, Quintiles and MMC combine proprietary channel preference data with the innovative Next Action Marketing platform to create optimized physician communication strategies that align with their preferences and behaviors.