Online Communities Part Two: Engaging Your Community Across Multiple Platforms

About this report

Online Communities Part Two: Engaging Your Community Across Multiple Platforms is the second report in a series of four that focus on digital community building. This 19-page guide uses detailed case studies to demonstrate how brands can connect with an audience across multiple social media sites.

The first report in this series, Starting a Community, focused on establishing communities. This second report develops on that base and explores ways to engage, grow, and leverage your community. It includes sections that can help marketers to understand:

How to use community engagement to provide customer service

Ways to use social media to build reputation

Leveraging communities for research

Generating leads across multiple platforms

The author, DJ Waldow, is a marketer, social community manager and frequent blog author who writes from his experience building communities for clients in a variety of industries including retail, travel & tourism, and not-for profit.

Note: Part 3 of the Online Communities series – Growing Your Community: Email Marketing, the Digital Glue is coming later in the year, and will dive into ways to take your online community to the next level by taking advantage of email marketing.