After looking at the paint-splattered invitation design, a few DF readers have emailed me with the same idea Cabel Sasser tweeted on Monday:

Regarding the Apple invite, and just throwing this out there: what
if it’s called “Canvas”?

Even without considering the invitation design, I love this name. It looks good, it sounds good, and it evokes the right feelings and ideas: thin, light, clean, crisp, blank, the thing great artwork is made upon. It’s a perfect name.