But it turns out the ad campaign to promote the fragrance is too sensual for some. The Advertising Standards Authority received several complaints after seeing 17-year-old actress Dakota Fanning posing with an oversize bottle of the scent between her legs.

Complaints stated that the
Twilight
star was being portrayed in an irresponsible and sexualised manner. The ASA responded by stating: "We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child."

Coty, makers of Oh, Lola! said it did not believe the ad suggested the model was underage or that it was "inappropriately sexualised' as it didn't show any "private body parts or sexual activity". They said the giant perfume bottle - shaped like a vase holding a blooming pink flower - was "provoking, but not indecent".

Jacobs recently revealed to Women's Wear Daily why he cast the teen star in the ads: "I've been a big fan of Dakota since the first time I saw her in a movie, and we made her a wardrobe in her size when she was 12, which was pretty incredible. When we were speaking about who to use in the Oh, Lola! fragrance ads - I had recently seen T
he Runaways
. Dakota was in it, and I knew she could be this contemporary Lolita, seductive yet sweet."

Fanning was "so humbled" to be asked to star in the ads that she said yes immediately.