Redwood City, CA - Clickatell, the global leader in Personalized Priority Messaging (PPM) through all mobile devices, today announced the availability of the Clickatell Connect API to enable developers to seamlessly integrate SMS text messaging with their web or mobile applications.

Clickatell works with thousands of application developers across the globe and enables their applications to send and receive text messages across more than 220 countries, covering over 960 mobile network operators.

The new Clickatell Connect API offers application developers instant signup for a Clickatell account from within their application, allowing users the ability to send SMS text messages in a far shorter time and more intuitively than was previously the case.

Clickatell's Connect API now enables developers to let their users perform the following actions without leaving their application:

Requisition one or more Clickatell Messaging APIs (which could include support for sending messages via HTTP(S), XML, SOAP, FTP, SMPP, SMTP and Com Object)

Purchase Clickatell messaging credits

"Clickatell is the only solution to offer SMS text messaging account creation via API, and we've gone to great lengths to ensure that any developer who wants to interface an application, site or system seamlessly with our SMS text messaging gateway, can do so reliably and simply," said Pieter de Villiers, Clickatell's CEO. "Our APIs are fast, simple and offer a highly scalable solution for organizations of all sizes."

Before the introduction of the Clickatell Connect API, users of applications built by developers who were leveraging Clickatell were required to manually perform a series of steps to obtain the required Clickatell account credentials to SMS-enable their application.

As the world's largest provider of PPM services, Clickatell is working with developers to provide organizations of all sizes with a powerful way to Connect, Interact and Transact with their customers on a mobile device. These actions could include delivering just-in-time deals and incentives, and prompt usage, consumption or purchasing. PPM involves making use of the global reach and push-messaging capability of the SMS protocol to deliver value for the sender and the receiver as a result of message simplicity, contextual relevance and time-sensitivity.

With SMS, small and large enterprises can reach customers at a far higher response rate than any other media type, averaging between 15-45 percent versus a typical 1-5 percent response rate for popular forms of direct marketing.

"Application developers are realizing that SMS text messages can reach consumers with relevant, actionable and personalized mobile information," added de Villiers. "We created the Clickatell Connect API so that application developers could leverage the power of high-value mobile PPM messaging with increased convenience and ease-of-use for their users."

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