Ford September Sales Dip 3%, Fusion Sells Well

Ford sales were down 3% in September with a total of 180,175 vehicles sold; the Fusion, Explorer, and Transit Connect, however, enjoyed record September sales.

Fusion pulled in its fifth consecutive record month by moving 21,693 units, up 8.6% from September 2013. To date, the Fusion is 6.3% ahead of its clip through the first nine months of last year, which is the model’s best year-to-date total through September since its launch in 2005.

“Fusion is selling strong, with five straight months of record performance and California driving more than 20 percent of our retail growth this year – more than any other state,” said John Felice, Ford vice president, U.S. Marketing, Sales and Service.

Retail sales were up big for the Fusion—11% year-over-year—thanks to strong showings in Houston (+38%) and San Francisco (+32%).

Explorer sales were only up 0.8% with 13,770 units sold, but the figure was still good enough for the model’s best September sales since 2006.

The Transit Connect enjoyed best-ever September sales with 4,132 units sold, up 29.6 percent over September 2013.

All told, Ford retail sales totaled 137,297 in the United States, marking the best September result since 2007.

With the impending launches of the 2015 Ford Mustang and 2015 Ford F-150, it is only reasonable to assume that the last quarter of 2014 will be a big one for the big blue oval.