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Analytics

Blog| by Jorge Castañón

Historical application of vector mathematics and the study of unstructured text data can be an important approach to understanding and actualizing the value of data. See how mathematical exploration of text data can unearth insight that translates into enhanced decision making.

Analytics

Blog| by Graeme Noseworthy

The two prongs of the pi-shaped marketers represent the “left brained and right brained" aspects of skill where the brand-experiential-emotional side of marketing meets the analytical-quantitative-technology side. This “modern marketer,” as Ashley Friedlein, CEO of Econsultancy, puts it, is a blend