Branding & Digital Agency

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Technik

Building a reputation for delivering high-performance engineering services and providing German workshops to industry-specific consumers is what Technik was known for. However, aligning the brand image to global standards was essential and we were approached to develop the brand positioning and visual identity system.

Credits

Client: Technik

Industry: Corporate

Location: Dubai, UAE

What we did

Brand Applications

Brand Identity

Brand Positioning

Stationery Package

The Brand markThe inspiration for visuals

To give a bold and confident look, we developed a masculine yet contemporary brand mark that would appeal to both Gen X and Gen Y - the target audience of Technik.

The Colour Palette

We chose a bold, sturdy yet vibrant colour palette which is in synchrony with the brand essence of being progressive and futuristic.

Brand Application

All the brand touch points from business cards to livery evoked the brand attributes of being confident, bold and courageous.