Reasonable Marketing Restrictions

Over 100 Canadian and international organizations along with many health experts across the country are calling on our governments to restrict food and beverage marketing to children, age 16 and younger. Together, we stand behind The Ottawa Principles, a set of definitions, scope and principles meant to guide marketing to kids restrictions in Canada.

Restricting food and beverage marketing to kids is not the “magic bullet” that will solve the unhealthy eating epidemic in Canada. But it is a low-cost, relatively easy and effective action that our governments can take to enable the success of other programs and actions to promote healthy eating.

It’s about restoring the power balance between the multinational corporations profiting from the sales and marketing of junk food, on the one hand, and parents, teachers and health educators on the other, working hard to teach kids healthy eating habits.

Why Self-Regulation Does Not Work

Developing restrictions in food and beverage marketing to children is one good step towards influencing children’s food preferences for the better.

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