The Evening Standard reports on its website that Triumph is now operating at a loss. It had seen successes after launching new lines of motorcycles in previous years.

I think there are three types of bikers: the cruisers (harleys, big bore V-Twins), the racers (crotch rockets), and commuters (all those folks in Asian countries who ride 250cc bikes). Triumph never really hit it big with either of these demographics.