AOL Acquires Fantasy Sports Site Fleaflicker

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AOL has acquired Fleaflicker, a New Jersey-based fantasy sports site founded by 26 year old Ori Schwartz. We first covered in July 2006.

The transaction price isn’t being disclosed. Based on the highly fluctuating traffic to the site and the fact that they only support football (which explains the huge drops in traffic during the off-season), my guess is this is more of a technology acquisition than the buying of the business operations. Fleaflicker also powers the Washington Post’s Fantasy Football leagues.

AOL runs its own very popular fantasy sports sites for football, baseball, racing and golf, and AOL sports is surging in general (more on that in a follow up post).

OverviewFleaflicker is a fantasy football site that rose in popularity during the 2005 NFL season, when many large fantasy sports providers, including ESPN.com, suffered major outages and forced fans to look elsewhere. They turned to Fleaflicker, a free, ad-supported service that offers a list of extensive features and options not traditionally available for free fantasy sports services.
Among the long list …