It's the beauty equivalent of Marmite but we love this new blue lippie from Lipstick Queen  it sold out in under 6 hours when it launched in the US!

Wearing blue lipstick isn’t something we usually do in the GH beauty team but Lipstick Queen founder Poppy King (above) has converted us. OK, we say blue, but what this little gem actually does is tint the lips a cool berry tone with a hint of deep sapphire that whitens teeth and illuminates the complexion.

Poppy says, ‘We have seen a trend towards blackberry lips. I have a whole new take on this and have created a modern interpretation by doing a super-sheer, silky-feeling navy that, when applied, gives a berry look that's never been seen before.’ We say wear Hello Sailor, £20, with your best Breton top and prepare to be amazed.

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