Structural Change

‘The World has gone through a structural change’ – this has been a catchy line over the last couple of months.

What does it mean?

How did industrial revolution change the world? What has the emergence of social media through to how much we rely on the Internet – what do all these factors mean for the road ahead.

All I know is that these changes are here to stay.

I was catching up with a prospective client this week and was chatting about the new way of doing things, having a real face to previously unnamed corporations. She was absolutely terrified about this – and I think she is far from being the only one.

But the reality is – gen x and gen y are used to seeing real stuff on the Internet, not just some fake about us spiel – so if a company doesn’t – then that instead puts up questions that go unanswered and then there is less likelihood of doing business with this company.