The Jaguar brand will be a very different beast in 2015 as it returns to the volume market with the arrival of the XE.

The initial reception has been overwhelmingly positive and if desire is converted into orders, then this could rapidly propel Jaguar towards the market share achieved by its German rivals, who all comfortably sell in excess of 100,000 units a year, close to 10 times Jaguar's current annual registrations.

The pace of change will continue through to 2016, when the first Jaguar SUV arrives.