It’s always a fun time on set with Michel and the rest of the LMM photoshoot crew!

Welcome to part two of the Behind the Scenes of our 2015 Holiday Photoshoot blog series! This time we’ve enlisted our very own fashion stylist, Michel Onofrio, to give you a sneak peek of what her job is like. Let’s see what a day in the life of a LittleMissMatched photoshoot is like with Michel, shall we?

What has been your favorite part about working with our brand?
I think it’s the people behind LittleMissMatched, the fun atmosphere on set, the fun, colorful clothing, the great kids that are chosen to do your in-store campaigns and catalogs—it’s a combination of all of those things.

Is there a favorite photoshoot of ours that really stands out?
It’s really hard to say because they’re all special. There’s always different energy on the set, a different combination of children, so I can’t say I prefer one over the other.

Can you walk us through a little bit of the creative process of styling a shoot?
It starts with you (the brand) telling me we have to feature these four t-shirts, for example, and if it’s all about the t-shirt, then what I try to do is find bottoms, socks, sneakers, or boots that are going to complement the shirt. So it’s whatever the focal point is for LittleMissMatched, I build around that, so it helps to enhance and sell the product. And then I always try to keep the kids and their ages in mind, and what a kid would really like based on what their needs are.

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Personally, what was most unique about this particular shoot for our 2015 Holiday collection?
I had my niece interning. This is her first photoshoot and I think it was special because she’s only 13. She loves the brand and she felt so honored that she was able to be here with me to see everything that I do. And we were at the mall before the shoot started and we went by the LittleMissMatched store and she just went crazy. And so now we’re here and so that’s what makes it all special.

So interesting and creative, right?! Thanks for checking out part two of this blog series. We hope you learned a lot about what real-life fashion photoshoots entail. But before you go, we have a special treat for you! Feast your eyes on our special behind-the-scenes video of our holiday 2015 photoshoot:

What did you think of the video? Have you ever dreamt about working in the fashion industry? Leave a comment answering this question: would you rather be a fashion photographer or stylist and why? Can’t wait to hear your thoughts!

If you’re at all curious like us, you’ll agree that it’s always fun to learn how the magic happens behind the scenes. And if you’ve ever wondered what it’s like to be a part of the creative team behind a fashion photoshoot, you’ve come to the right place! During our most recent shoot for our holiday catalog, we had a chance to sit down with our photographer, Lee Clower—who has been working with us for about a year—to talk about what it’s like to shoot for us. Find out what he thinks about working with the LittleMissMatched brand! And watch this space for an upcoming post featuring one more fun Q&A from our shoot with yet another member of our creative team on set.

Lee and LittleMissMatched model, Mary, always have a blast on the set of our photoshoots! (Photo credit: @leeclowerphotography on Instagram)

How did you get into specializing in kids’ fashion photography?

You know, it’s a funny story. I didn’t even know I liked shooting kids, and I had a big five-day job, and one of the days they told me at the very beginning that we were shooting kids on the last day. I don’t normally shoot kids, and it just so happened that the two kids that we had loved me for some reason, and vice versa, and it just went so well. So it’s a little bit of a diversion for me because fashion is so serious, and shooting kids fashion is a little less than, so it makes a nice balance for me. And I’m a little bit of a kid, too, myself so I connect with them on that level.

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What’s your favorite part of working with the LittleMissMatched brand?

What I do best, I think, is have fun with the kids on set, and you guys let me do that, and it always comes across in the pictures. The kids look like they’re having fun when we shoot, and we ARE having fun when we shoot! So a lot of times brands will stop you if they know you’re having too much fun, but LittleMissMatched doesn’t—you let it go.

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How do you decide what creative direction to go in for a shoot? What’s your process like?

I was a stylist before I was a photographer, so everything is about the visual inspiration for me. I think in this case the colors, the textures, and the fabric also determine the level of energy for me. And so sometimes we’ll deviate from the standard white lighting to do something that’s a little bit more creative, and it just inspires me to come back and make the kids have fun throughout. So even if we shoot something that we’re not going to use in the big picture, it inspires me in the heat of the moment… and the kids feel it, and it turns into more inspiration for the more formal shoot.

There you have it, folks! Keep your eye on the blog for part two of our Behind the Scenes of our holiday photoshoot series.

If you had a chance to go behind the scenes at one of our photoshoots, what would you be most excited about? Tell us in the comments below!

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