SMU Announces New Digital and Interactive Courses

Brush up on your digital marketing skills

Click image to view list of SMU’s interactive courses

Does your college diploma have a little dust on it? Experts say most of what you learned in marketing class is now (or soon will be) obsolete. The world of social media and digital marketing is constantly changing at such a rapid rate, you have to move fast to stay up-to-date.

How will you keep up with the ever-evolving digital marketing industry?

You could spend most of your time attempting to stay on top of the latest updates in SEO, content marketing and digital marketing best practices. Or you might spend countless hours reading e-books and blogs or listening to podcasts trying to absorb the latest and greatest trends. While these are all viable options, they leave you with very little time to focus on building your business.

DFWSEM board member, Beth Kahlich, will be the instructor for this course on SEO. You will get hands-on experience as you learn how to set up, implement, and measure the effectiveness of an SEO/SEM campaign. The course will cover:

SEO and Social Media

The process and basic building blocks for SEO/SEM

Overview of SEO tools, websites and software and how to choose the right ones

Keyword research, planning and optimization

Understanding what Google and the other search engines are looking for in your website

This class teaches you how to get your website up and running quickly, while understanding the right way to install, administer and customize your website. You will learn how to find and install various themes and plugins as well as learn how themes work behind the scenes using template tags with PHP.

Learn the step-by–step process of how to perform usability testing from planning, to execution and reporting of your results. Receive practical advice and insight from an actual industry expert on how to interpret your findings, how to determine the best recommendations, and how to present your results.

Companies now have high expectations to take big data and creatively visualize it for both internal purposes as well as external customers. Learn the best practices of data visualization enabling you to take boring data and turn it into something visually spectacular.

WHEN: May 27 through Friday, May 29
Daily from 9:00 AM to 4:00 PM (3 sessions)

Would you like to improve your writing skills? This course will cover writing for the web, from social media and email copy to landing pages and websites. You will also learn how to write in different voices and how to be persuasive and compelling by using imaging, metaphors and story telling. You will also learn about writing headlines and body in different voices.

Ever find yourself trying to explain something fairly technical only to get a blank stare in return? This 2-day boot camp will cover how to communicate technical concepts using visual examples and analogies to successfully get your point across to those not technically inclined.

Please Note: These are hands on, interactive classes so you will need to bring your own laptop. For more information, pricing, and registration visit smu.edu/masteringdigital.

Comments

We look forward to seeing many of you at these courses. Be sure to let me know if you have any questions – and be sure to use your coupon code DFWSEM15 for $50 off any of the ones listed on smu.edu/masteringdigital.