News

iTunes song download rate holds steady after holidays

By LC Angell ● Wednesday, March 2, 2005

Piper Jaffray analyst Gene Munster says Apple’s announcement today that it has sold more than 300 million tracks from the iTunes Music Store means that the daily average of downloads has held steady following a holiday uptick. In a research note to clients, Munster said the average per day since January is approximately 1.35 million downloads, in-line with the 1.43 million average after the holidays. “We had been anticipating a more significant drop off in iTunes sales from the levels seen in the weeks following the holidays,” he said, noting that iTunes sales have exceeded his estimate for the March quarter.

Comments

1

>the daily average of downloads has held steady following a holiday uptick

Something tells me the Pepsi promotion has something to do with this. I’m sure that the promotion accounts for downloads from people that wouldn’t normally make a purchase from iTunes.

Posted by Mirage on March 2, 2005 at 9:50 PM (CST)

2

I know I’ve been downloading more with the Pepsi promo than I would be otherwise. Free songs are sweet!

Cheers!

Posted by B.Mick in Austin, TX on March 3, 2005 at 7:25 AM (CST)

3

Exactly how many of these are PAID downloads?

Posted by mgbrown66 in USA on March 3, 2005 at 8:16 AM (CST)

4

i’m pretty sure they dont add in pepsi songs until the promotion is over. or least they didnt last year.

Posted by Tsunami Steve on March 3, 2005 at 8:58 AM (CST)

5

Almost all of these downloads are PAID for from apple’s point of view. From what I understand, Pepsi foots most (if not all?) of the bill for the free songs.

Posted by ACLeroK212 on March 3, 2005 at 11:38 AM (CST)

6

Last year Pepsi paid for the songs—full price. Same again, I imagine—after all, Apple didn’t get much direct exposure from the ad campaign.

Posted by Nagromme on March 3, 2005 at 2:22 PM (CST)

7

Last year Pepsi paid for the songs—full price. Same again, I imagine

Oh really? It’s hard to get any definite information concerning the deal’s financials, where do you get your information?

http://www.usatoday.com/money/media/2003-10-16-apple-pepsi_x.htm
Though the usual price of a download is 99 cents, Pepsi says the deal won’t cost $100 million ... “The financials are not what they may appear,” says Dave Burwick, Pepsi senior vice president, chief marketing officer, Pepsi-Cola North America. He would not say how Pepsi and Apple will share the estimated 70 cents of the fee of each download that goes to the record label.