'Life Goes Strong' Launches Health Vertical for the Boomer Generation

NEW YORK and CINCINNATI, June 21, 2010 /PRNewswire/ -- Life Goes Strong (www.lifegoesstrong.com), a vibrant online destination for "boomers" who are living well and going strong, from NBC Digital Networks and Procter & Gamble Productions, has unveiled its new health vertical (www.healthgoesstrong.com). Focusing on key mid-life health concerns such as diet, nutrition, mental health, disease prevention, health insurance and more, this site joins the Life Goes Strong network's other topic areas devoted to family (www.familygoesstrong.com), style (www.stylegoesstrong.com) and technology (www.techgoesstrong.com). The announcement coincides with the launch of "Healthy Week" -- a week long event across the networks of NBC Universal focusing on nutritional literacy and fitness.

To celebrate this addition to the Life Goes Strong family, Men's Fitness (www.mensfitness.com) Editor-in-Chief, Roy S. Johnson will become the site's first guest blogger. A baby boomer himself, at 54 years-old, Johnson juggles a busy career and home life with bringing up two school-age children and working hard to make healthy lifestyle a priority. Beginning later this week, he will be sharing exclusive health blog postings on a wide range of subjects such as staying fit later in life and breaking bad eating habits. He will also host a series of health videos.

"Boomers are looking for the type of fitness regimen that speaks to their specific stage of life," said Johnson. "I am excited to join Life Goes Strong to focus on this important age group – my age group – while also highlighting Men's Fitness' own commitment to addressing health issues for men across all generations."

An award-winning multi-media journalist, television commentator, media consultant, professor and author, Johnson is VP/ Editor-in-Chief of Men's Fitness magazine and MensFitness.com, the nation's premier fitness publication and website for men. Since joining the magazine in 2007, Johnson has led the publication and website to monumental growth, helping to increase its profile by working with notables such as Jeremy Piven, Jaime Foxx, Reggie Bush and more. He was also responsible for overseeing the development of American Media special projects such as the "Get Fit, Stay Fit 2009 Guide" and "America's Hope: Barack Obama How He will Change Our World."

"Roy has first-hand insight on the importance of balancing the demands of a challenging job and raising kids, while maintaining a fit lifestyle," said Devin Johnson, Vice President, NBC Digital Networks. "He's the ideal person to speak to our vibrant audience of boomers who are looking for helpful tips on navigating their own hectic schedules in order to stay healthy."

Regular contributors to the health site will include Barbara Kantrowitz, contributing editor at Newsweek and co-author of "The Menopause Book."

Life Goes Strong is the third lifestyle Web site created in partnership between Procter & Gamble Productions, Inc. and NBC Digital Networks. The two companies first came together in November 2007 for the unveiling of Petside.com, which has grown to be a leading health and wellness site for pet enthusiasts, reaching over 1.5 million animal owners a month. They reunited again this past July to introduce consumers to DinnerTool.com, a recipe generator and meal planner that helps take the chore out of nightly dinners and features over 35,000 recipes.

About Procter & Gamble Productions

For the last 75 years, Procter & Gamble Productions, a division of The Procter & Gamble Company (NYSE: PG), has been at the forefront of creating powerful, emotional relationships between consumers and brands. Through the development of original content, PGP has utilized the most advanced technology of each era to generate innovative properties, ranging from soap operas on the radio and early television to award shows to fast-growing web ventures. Current PGP properties include daytime drama As The World Turns, The People's Choice Awards, and original content websites such as Petside.com, DinnerTool.com, LifeGoesStrong.com and ManoftheHouse.com. For more information, visit www.proctergambleproductions.com.

About NBC Digital Networks

NBC Digital Networks, a division of iVillage and part of the NBC Universal family, focuses on developing and launching enduring private label digital experiences that connect brands with passionate and engaged audiences. Founded in 2007, the group's collection of lifestyle properties includes: Petside.com, a leading pet health and wellness destination, DinnerTool.com, a recipe finding tool that helps moms solve the "what's for dinner question," and LifeGoesStrong.com, a network of online lifestyle websites for baby boomers -- all in partnership with Procter & Gamble Productions, Inc.; and TravelSkoot, an interactive travel application.

About American Media

American Media, Inc. is the leading publisher of celebrity journalism and health and fitness magazines in the U.S. These include Shape, Men's Fitness, Star, National Enquirer, Muscle & Fitness Fit Pregnancy, and Natural Health. In addition to its print properties, AMI maintains web sites for all of its brands and also owns Distribution Services, Inc., the country's #1 in-store magazine merchandising company.