Now the IBM-owned joint venture has conceded that it has – horror of horrors – got its own name wrong. Companies House has told the joint venture it is “not conforming to legal requirements”.

In other words it’s breaking the law. All because it calls itself “Southwest One” when it has a different registered name: South West One.

The problem began when the name South West One was registered very early in the life of the joint venture, and then it became known as Southwest One.

Surely an easy thing to fix?

Nope.

It requires:

Notification of the name change to South West One’s directemployees; secondees including executives and managers; IBMers includingexecutives, managers, secondees and consultants; and other IBM divisions thatsupport and communicate on behalf of South West One.

A change, where necessary, to the correct registered name, in legiblelettering, whether in hard copy, electronic or other form, in all businessletters, compliments slips, business cards and order forms; all notices andother official publications including marketing material such as case studies;all cheques and orders for money or goods purporting to be signed by, or onbehalf of, the company; all invoices, receipts and letters of credit; and allwebsites.

The list of extra – and costly – work goes on but we don’twant to rub Southwest one’s nose in it. Sorry South West One’s.

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