Pinch VR thinks retail is VR’s untapped market

Tech journalist and TV personality Amber Mac was all over Dx3 2015, interviewing founders and senior execs from some of Canada’s top digital businesses live from the Dx3 show floor about the obstacles and opportunities shaping the industry. As a media sponsor for Dx3 2015, BetaKit has been selected to share these interviews, courtesy the fine folks at EY Canada.

Cordon Media is on a mission to make virtual reality ubiquitous with Pinch VR. (http://betakit.com/pinch-vr-aims-for-ubiquitous-virtual-reality/) The device is $99 smartphone case for iOS and Android that converts the phone into a wearable virtual reality viewer.

While the opportunity for VR in gaming is well-known, Cordon CEO Milan Baic believes that untapped potential lies in the retail space.

“Folks that are evaluating products, buying things online through their smartphone are having a very difficult time understanding the scope of the product and brand experience,” Baic told Amber. “I really think that virtual reality can deliver on that with this sense of virtual presence in an artificial environment brands can create for themselves.”

Check out the full interview below, where Baic explains the decision to use the existing tech of smartphones rather than creating a net-new headset.

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