India Inc ready to shift to other side of the dot on www

While confirming the group had applied for a domain name, a Tata Sons spokesperson said, "We believe it can help increase global brand visibility, enhancement of both internal and external communication, as ".tata" can become the focal point of the Tata Group's internet presence for both internal and external users and it provides us with complete control over second-level registration and use."

Officials from the State Bank of India said they had applied for the .sbi and .statebank domain names.

Other groups like Mahindra & Mahindra and Reliance Industries are also understood to have applied for domain names.

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Image: Technicians monitor data flow in the control room of an Internet service provider in Tehran.Photographs: Caren Firouz/Reuters

India Inc ready to shift to other side of the dot on www

This is also the first time that Indian registrars of domain names like Directi and Net4 will be able to participate in this process.

From India alone, around 60-70 applications for domain names have been filed by registrars.

"We would be the largest applicant from India or Asia, with 31 applications. We have been working on this for more than a year.

Unlike some of the other players in India, we have decided to focus on our own property and hence decided to go ahead with generic and specific categories," said Bhavin Turakhia, CEO and founder, Directi.