Today, more than 150,000 business across the globe choose Magento as a website platform. Magento is an open source platform that besides offering rich set of features, offers users a complete flexibility to manage content, themes and functionalities of their ecommerce store. Also, it offers a user-friendly administration interface that offers a powerful marketing, search-engine optimization and Magento stock management tools that allow business owners to develop sites customized as per their business needs.

Why to choose Magento as an website platform? The February 2013 edition of Tom Robertshaw’s quarterly survey has shown that out of the top one million sites ranked by Alexa(an Amazon owned company), Magento is the most popular e-commerce platform used by online businesses. The survey analyzed that of the Alexa top one-million websites 26% of them are using Magento. This shows a 30% increase in market shares since February2012 report which means triple the number of sites using the second and third place platforms. This year, the survey also looked at the top 100,000 busiest sites and found that Magento powers 28% of the store sites on that list, which is more than double the number of stores using our closest competition. What makes Magento the most loved website platform? Magento, a website platform is the buzzword that is creating a revolutionary change in the retail world. Offering robust features it allows seamless control from each and every angle of your store. The major reason what makes Magento the most loved, preferred and successful website platform are: Seamless integration with third party sites: Magento offers easy integration with multiple third party sites needed to run an effective eCommerce store Including Google analytics, open-source data bases like MySQL, more than 70 payment gateway (including Authorize.net, PayPal, etc.) as well shipping service (including FedEx, UPS and many more). Multi-store capacity: Unlike any other platform out there, Magento does not limit you to a single store, instead you have an ability to have multiple storefronts from the same backend interface, will all of your stores informations available on the same admin panel. Robust tools and features: Magento offers a feature-rich platform offering many innovative tools that many other platforms lack that includes built-in SEO features, recognizes multiple international currencies and updates currency rate live, provides you with a marketing tool that allows your buyers to rate and review your products and much more. Easy customization: Instead of having the old standard template, Magento allows a higher degree of developer customization. So, it becomes much easy to create a unique and memorable web presence for your business. Innovation: Magento offers great changes over its predecessors, but the innovation does not end there. As an open-source platform, Magento is updated by their experts, which means you'll continually experience new features and speedy bug fixes. Also, you will get proper support from Magento web community. No doubt, Magento with the above features have completely conquered the ecommerce domain efficiently. Magento also offers several ad-on and extensions which can be used for your ecommerce store. So, no matter what business you are into, if you want a multilingual website, Magento is the correct choice. Its robust features will surely fit in all your stores needs. Therefore, if you are thinking of adding a new website solution or improving your existing one, Magento Ecommerce is definitely going to prove to be your best partner.