Former Pussycat Doll Kimberly Wyatt backs cruelty free cosmetics

Former Pussycat Doll Kimberly Wyatt is among the celebrities backing a new campaign by the British Union for the Abolition of Vivisection (BUAV).

Model Jodie Kidd and actress Jenny Seagrove are also supporting the charities campaign to put a stop on the sale of cosmetics in the European Union that have been tested on animals.

Joining them are companies whose products aren't tested on animals such as Marks and Spencer. Bulldog, who sell male grooming products,are also backing the campaign.

Voicing her support for the campaign, former Pussycat Doll Kimberly Wyatt, whose make-up range BM Beauty has been approved by the BUAV, said:

"Don’t delay the ban on selling cruel beauty products in the EU any longer. Say NO to Cruel Cosmetics."

According to the press release from the BUAV "The EU is due to ban the sale of all new cosmetics and toiletries that have been tested on animals outside the EU from 2013."

But now officials are considering putting this ban on hold and the deadline could be extended by as much as 10 years during which time "thousands of animals will be injected, gassed, force-fed and killed for cosmetics on sale in the EU," say the BUAV.

"Testing toiletries and cosmetics on animals is cruel and unnecessary and must be stopped as soon as possible. Please sign the BUAV's No Cruel Cosmetics petition calling on the EU to uphold its ban for 2013 on the sale of these cruel products.”

Jenny Seagrove

Copyright: Julie Edwards Photography

The BUAV are urging people to support the campaign and sign a petition set up by the European Coalition to End Animal Experiments (ECEAE). The "No cruel cosmetics" petition has so far attracted close to 10,000 signatures at the time of writing, it can be found here.

Mike Barry is Head of Sustainable Business at Marks & Spencer, he said:

"We know that animal testing is a significant concern for our customers, and that great products can be manufactured safely without the use of animal tests. All our beauty products carry the BUAV leaping bunny symbol and we fully support the BUAV's campaign to ensure the 2013 deadline is implemented.”

A full list of companies that sell cruelty free cosmetics can be found here.