According to the building’s landlord, the Durst Organization, the 104-story, 3-million-square-foot One World Trade Center tower contains more tech and creative tenants than any other in the city. That’s 26 TAMI (Tech, Advertising, Media and Information) tenants, to be exact, 20 of which are in tech, Crain’s reports.

The building, which the developer owns with the Port Authority of New York and New Jersey, may owe its surprising popularity with the cool kids of office occupants to the fact that Conde Nast, which claimed over a million square feet, was its first private tenant. The high-profile publishing company helped re-position the blue-chip neighborhood as an option for TAMI firms. Tech companies like BounceX and sports media company DAZN have arrived since then.

Eric Engelhardt, a leasing executive at the Durst Organization, said, “This was a building that many people thought would attract Fortune 500 companies and blue chip corporations.”

Durst is hoping to build on the tower’s new popularity to attract buzzy tenants to fill its remaining 500,000-plus square feet–with the help of a renovated sky lobby now in the works for the building’s 64th floor.

The architecture firm Gensler has been hired to design the space in a way that will entice creative folks to hang out an enjoy the company of like-minded employees. The new lobby will be adjacent Commons, a conference area and eatery; Fooda, a kiosk that features new food vendors on a daily basis is also on-site to keep things fresh.