August 22, 2011

Of course, people cried "racism," and predictably, Nivea withdrew the ad. By why was Nivea dumb enough not to predict the outcry? Was it because they also had a white man ad? As if people seeing one ad would know about the other and appreciate the balance?

61 comments:

I guess Black people just aren't strong enough to take such imagery without feeling pain. We must be very careful with them. They aren't as capable of laughing at themselves like the more sophisticated white people.

White people sure are a strong breed. You can do all kinds of shit to them and feel safe that they can handle it.

As a descendant of Neanderthal, I'd like to play my race card (or would it be subspecies card) on Geico.

Not because of the "it's so easy a cave man could do it" slogan, but because of the way they portray the Neanderthal, with that douchey metro hipster guy in hairy makeup. Jesus, just the sound of that douchebag's voice, I'd like to club him in the face with a mastodon femur.

Example: when a Black player enters the field in a European soccer match he might be greeted by bananas thrown from the stands. Reason: blacks are subhuman, closely related to monkeys. Get it? In addition to throwing bananas some of the fans make monkey noises.

(Imagine the same thing happening at a NFL or NBA game. Firstly, no one would understand the point and once they did the perp would have to run for his life.)

If they were trying to be racist, the "uncivilized" mask would be black but the model would be white. The ad as done doesn't imply that blackness is uncivilized, it implies that hair is uncivilized. Perhaps the Hair Anti-Defamation League should be complaining, but charges of racism are stupid.

This is advertising 101 people. Any publicity is good publicity. No one is necessarily racist here. Nivea gets their name repeated by major media associated with skincare for african american male and females. After a while most people will forget or at the very least racists will by their crap. It's just smart marketing strategy. Should be the progressives who are freaked out by the suggestion of racism and demographics tells Nivea that conservative/libertarians are by far the majority of the public; that's who they're actually marketing to. They're also betting that that part of the general public isn't as stupid or quick-tempered as the minority (although a loud minority) who are offended by the lack of political correctness in addressing their product as only Afro-Sheen can.

As a racist (hi garage!), I find the nivea ad decidedly un-racist. But it does commit a venial sin in the eyes of liberals in that it portrays blacks as normal. Blacks are to be either glorified or ignored entirely, which is the lesson drawn from the backlash to this ad: Don't put blacks in ads unless it's in the context of the Old Spice guy, who is ubermensch maximus and far superior to any white man on earth.

Afros aren't uncivilized. Long hair and a scruffy face is uncivilized. And black people with long hair typically have afros. Should nivea have straightened the black model's hair? Maybe airbrush it blond so long as we're defying the laws of genetics.

Example: when a Black player enters the field in a European soccer match he ...but if will happens to the visitor team. When their own african player score a goal their will cheer for him.Only because is our african.

I am reminded of a program that ran on PBS here in Houston in 1990 when Africanized honeybees were about to cross the border into Texas from Mexico. The program showed a small clip of an educational cartoon made in Mexico to edcuate their citizens about the charcateristics and dangers of Africanized bees. The cartoon clip showed a bee with dark face, afro hairdo, spear and shield chasing the "white" European honeybee. I can just imagine the howls if a cartonn like that had been made in the U.S.

Then there was the African American woman who screamed bloody murder when she saw a Menin Pinguin cartoon book on a Wal Mart magazine rack.

I'm so sick of black people finding racism in every little thing I'm almost ready to move to Mexico. You think Americans are anti-black racists? Hahahahaha!

How about Nivea doesn't hire black people to be in their advertising, so as to avoid the hassle of suffering fools gladly and paying for the privilege.

This reminds me of this commercial:http://www.youtube.com/watch?v=3xBydH93eDY

Would you please pass the Jelly! That part should only be given to white people. If a black person were to say that, it would be racism. The white guy can be the uncivilized hick who makes the faux pas of calling Polaner all fruit Jelly, and red neckers can be mocked. I suppose the black people could play the hoi poloi in the ad who are dressed in the suits and acting all upper crusty. The servant who fans the woman who passed out, can NEVER be played by a black (since blacks rankle at the idea that they would only play butters maids slaves and hoes. For fucks sake, if they want diversity in their casting choices, why charge racism when Nivea actually puts them in an ad where they get to be an everyman?

I don't believe, Nivea is a US company. Their ad people might not be as sensitive to racial slights, as the hillbillies here. Or maybe their ad people are more racist than the hillbillies here. porn addiction