Wednesday October 21, 2015

Overall, the five networks measured —Facebook, Twitter, Instagram, Pinterest and Google+—showed a combined growth of 9.7% in Likes/Followers quarter-over-quarter for magazine media brands. Instagram continues to show the most growth with 30.1% quarter-over-quarter. Instagram is also the only network to show share growth among the measured social media networks.
To see how your brand(s) performed in the latest data, access the full report HERE!

Linda Ruth:"The 10% that has been applied to retailer sales as a post-sale credit will now be passed through as a discount off the wholesaler’s invoice. While most publishers are paying RDA on virtually all their sold copies, some will see short-term cash flow implications..."

According to the publisher, editorial openings have included managing editor, senior fashion editor, beauty editor and health and fitness editor, not to mention a handful of reviewing jobs for food and drink, appliances, electronics and automobiles. The latter hires are said to be part of a vertical that focuses on product reviews, while the former will develop a brand concerning what Hearst deems as news.

“The future of print is good. It’s changed, particularly in the more mass market area of the business. It’s changed a lot. And consumers have not fallen out of love with what we do and our content, but their habits of buying printed magazines have changed. It’s much less so at the more high-end of the market where the products are very tangible and nice to have.” -Duncan Edwards, the president and CEO Of Hearst Magazines International and new FIPP chairman.

Said Kevin Delaney, Quartz's editor-in-chief and president: "We believe that respecting our users and their time means not placing 15- or 30-second pre-rolls in front of videos. We’d prefer to do the hard work of tackling the creative and business challenges of inventing non-preroll forms of sponsorship that maximize both user satisfaction and revenue."

Most magazine publishers start with a strong print brand and transition to digital. Meredith Corporation did the reverse with AllRecipes, Mike Lovell from Meredith Investor Relations, told attendees at the FIPP World Congress in Toronto last week.

Yulia Boyle, senior vice president of international media for the National Geographic Society, told FIPP World Congress delegates in Toronto last week, that the move will “ensure the future of the National Geographic Society for years to come.”

Other Headlines

A Magazine Tried to Slim Zendaya's Body in Photoshop and She Had the Perfect Response

Learn:
—What makes content contagious and how to create posts that more people will share
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—How to use analytics tools to track/optimize content and ads and measure what matters

MPA’s sold out Mobile Matters conference, features an all-star speaker lineup that includes Vice President and General Manager Kimberly Lau of The Atlantic. Lau joined The Atlantic in 2012 to oversee digital strategy and operations. During her tenure, traffic on TheAtlantic.com has grown more than 108% and she’s overseen consolidation and strengthening of the brand’s technical platforms including embracing testing and optimization, mobile, video and a focus on ad viewability. Most recently, Lau lead the effort to test Facebook’s Instant Articles initiative and Apple’s News Application. Before joining The Atlantic, Lau was vice president of business development for Hearst Magazines Digital Media.

The Ellie Awards 2016 Call for Entries is now posted at ellieawards.org. Founded in 1966, the Ellies are one of the most sought-after awards in print and digital journalism—every year nearly 1,800 entries are submitted. More than 100 finalists and winners will be honored at the Annual Ellie Awards Dinner, hosted by ASME, at the Grand Hyatt New York on Monday, February 1, 2016.

The fastest growing magazine media audience platform today – mobile – is still largely untapped from engagement to monetization by magazine brands. Mobile Matters will bring together leaders in magazine media and the varied technology partners working to harness the promise of the mobile platform.