Blue Cross Blue Shield

HELPING MEMBERS THRIVE

When the Blue Cross and Blue Shield of Minnesota marketing team gave its member magazine, thrive., a check-up, they realized it wasn’t thriving. Recognizing an opportunity to better serve the needs of its 240,000 members, Blue Cross asked us to join the team. Working closely with the STARS Center of Excellence, we re-imagined and re-designed the publication to enhance member engagement. Through member’s personal stories, original photography and custom art, we delivered an engaging, informative and polished magazine. Now, members enthusiastically submit their own courageous stories in hopes of being included in the publication. Additional engagement campaigns include a yearly calendar and a doctor appointment planner.