Web Design Services

Ruby Slipper Designs is a boutique web design firm. Website creation is at the heart of our business and has been since we began in 2002. We also offer branding and design, web marketing services, and Ruby Care—our monthly WordPress maintenance plan.

Helping Your Business Succeed Online

RUBY SLIPPER WEBSITES

We work with businesses who want to transform their online presence and increase their flow of leads so they can…

Make an impact

Help more people

Showcase services

Make sales

Get donations

Experience business growth and efficiency

Attract more clients

Improve customer base

Connect with customers

WE OFFER EXCELLENCE

Our team is highly strategic at communicating your message to your customers. We excel at…

Branding to position your business as the premier option in your field

Creating a lead-generating website to help you get sales

Implementing custom features & functions

Making your site mobile responsive

Increasing SEO rankings

Engaging your audience

Showcasing your products, services, and marketing message

Creating a site you are proud to show to the world

Helping you reach your goals

Your website is your #1 marketing tool. If you are looking to succeed online, we’re the team for you!

Our Emerald Process

Successful web design projects occur through listening, communicating, and planning. During the website creation process, you are consulted at every step.

To begin, we schedule a call to see if Ruby Slipper Designs is the right fit for your organization. If so, we embark on…

STEP 1: DISCOVER

We delve into the parameters of your project. We discuss goals, profile your audience, and investigate competitors and your branding. We talk about copy, tech, maintenance, marketing, social media networking, as well as scope, goals, budget, timeline, and workflow.

STEP 2: ROADMAP

After the in-depth Discover planning phase, the Roadmap is our outcome. You will receive a concrete plan of action including the creative brief which pinpoints our strategy, the site architecture map, the timeline, and the agreement with concrete pricing.

STEP 3: CREATE

Now we begin creation! Our first order of business is to create your Brand Style Guide which includes: Mission + Vision, Logo, Color Palette, Photography Ideas, Typography, and Brand Voice. Next, we gather content – text is written and edited, photos are compiled and custom shoots are arranged, graphics are crafted, videos compiled, and then we dive into designs. For the design phase, we present three different options for the home page. Choose your favorite and we revise up to three times. Based on the chosen look, we create a sub-page design which will also be revised up to three times. This look-and-feel of this page will be templated throughout the site.

STEP 4: IMPLEMENT

Now we hunker down and begin to build each page based on your chosen designs. We weave in the copy and the graphics, make your calls to action, and continue to make sure the strategy is being met on every page. Once the site is built, we test thoroughly on multiple web browsers and devices. When ready, we launch!

STEP 5: MEASURE & GROW

We optimize for search engines, add Google Analytics, connect the site to Google webmaster tools, and more. Directing traffic to your site is a multi-tiered effort. In addition to SEO, we also recommend e-newsletter campaigns and social media.

Websites are evolving entities.

After launch, our clients are welcome to enlist Ruby Slipper Designs for ongoing site updates.

The website is absolutely wonderful and really communicates the identity of Charlie, and the Institute, beautifully! You were the driving force behind pulling all of it together. Really, you are awesome and I appreciate you and all you do so very much!

We thoroughly enjoyed working with Ruby Slipper Designs on our new site. From our first conversations, all the way through the launch of the new site, she was a wonderful partner. The design options she gave us were fresh and modern, and we highly valued her understanding of responsive design. She was flexible with us, and responsive to our project needs. We love the new site, and enjoyed every minute of working with Erin.

It has been a pleasure to work with Erin and Ruby Slipper creating our new websites at Oregon Surgical Specialists and Advanced Vein Center. Erin’s expertise and ability to deliver on a vision made it a smooth and rewarding project. We now have wonderfully intuitive and very attractive websites with improved functionality. Erin is a professional through and through and pushed herself to exceed the expectations we had….. And she Delivered!! I highly recommend her to anyone looking for a site that you would be proud to have represent your organization.

Erin provided not only superb design and technical services, but also kept our project on track when we got busy elsewhere and could have let the momentum dwindle. Our website stands out in a field of typically uninspired and predictable formats, thanks to Erin’s keen eye and expertise. We would give Ruby Slipper our highest recommendation to anyone seeking a fresh approach with a wonderfully responsive designer.