Skin whitening has proven to be damaging, physically and mentally. But sales are booming: the market is predicted to be worth $31.2 billion by 2024.

Check out this informative video about the growth of the skin whitening products industry, why these damaging products continue to be popular amongst consumers, and the physical and emotional damages that exist due to this product.

Let’s think about how we can work against some of these damaging attitudes and as a society, break away from these ideas.