Seeing the perfect thing and not being able to find it online is torture. This app is coming to the rescue.

ASAP54 is the latest fashion startup trying to solve the problem of searching for a desired fashion product online, something seen in a photo or on the street, with absolutely no luck. Having raised $3 million in venture capital financing pre-launch, ASAP54 is finally released to the public – and luck has nothing to do with it.

Founder of the exciting new fashiontech, Daniela Cecilio, passionately describes that consumers aren’t loyal to one website – products are often Googled and there is no specific fashion options to give this search any direction. ASAP54 wants to own the fashion discovery process by incorporating elements of e-discovery, social connection and e-commerce onto one platform and thus completing directly with ShopStyle on search, Wanelo on social, and PS Dept on personal shopping.

This is not a new concept. Sites like The Hunt and WhereToGet.It operate on a similar premise, however, unlike already existing processes, ASAP54 generates results based on image recognition technology, and/or through a team of employees who find the product. Currently, ASAP54 has four team members dedicated to answering search inquiries through the use of the company’s product database or their own market knowledge.

Going beyond its use as a professional service, ASAP54 becomes a part of the online social experience in that the looks and products you search are shared with others through a social feed. You are then able to shop other people’s looks as you please.

ASAP54 aims to eventually go global and provide a platform for local brands to ship internationally – it seems like this app has it all.