I'm the CEO of TiqIQ.com, which is the leading ticket search engine online. I started my professional career as a writer covering New York technology in 1996. I've been fascinated by the ticket market from a young age and remember trying to understand what drove the market in front of Yankee Stadium and Madison Square Garden. After working in eCommerce for much of my career, I decided to start a company dedicated to tracking those prices with the benefit of technology and helping consumers get the best possible deals.

America's Team: Cowboys' Tickets Are Most Expensive On The Road

America most easily expresses its affection for things and places with money. The more America spends, the more it cares, or so the logic goes. According to Fortune, AppleApple is the most admired company in the world. At a $450 billion market cap, it’s also the most valuable. In the world of sports, the same is true, and no other team is more American than the Dallas Cowboys.

Sine the late 70’s the Cowboys have been unofficially known as ‘America’s team’, and according to Forbes annual sports team valuations, they are the most valuable sports team in the country, worth $1.85 billion. In addition to having the biggest stadium in the NFL and drawing the most fans, The Cowboys are also the biggest draw on the road. They lead the NFL in average price for road games, and in 2013, six of their eight games on the road are their opponent’s most expensive, including this weekend’s game against the Chiefs.

Chiefs tickets to see the Cowboys first visit in four years have an average price in the secondary market of $268, which is 120% more expensive than the average price at Arrowhead Stadium. The Cowboys got the America’s team moniker in 1978, from Bob Ryan, the Editor in Chief for NFL Films. He coined the phrase after seeing an unusually high number of fans in visiting stadiums with Cowboys jerseys and hats while cutting film. While most Kansas Citiians are devoted to their local teams, given the shared history of the Cowboys and Chiefs, there may be more than a few fans pulling for the away team. The Chiefs in fact used to be the Cowboys, or rather the precursor to the Cowboys, before they moved from Dallas to Kansas City, in 1963. Once there, they changed their name from the Texans to the Chiefs and helped launch the AFL. Since then, the Cowboys and Chiefs have played nine times, including four games in Kansas City.

Based on the below data, it seems that cities where the Cowboys visit less frequently have the highest demand for tickets to see them play. The three teams with the highest premium to see the Cowboys this year are the Chiefs, Chargers and Saints, all who last hosted the Cowboys in 2009. For the Bears it’s been even longer—2007— but because Bears tickets are the most expensive in the NFL, there’s less of an opportunity for big premiums at Soldier Field. As for Lions tickets, while the Cowboys are the second most expensive ticket at Ford Field, the comparison is not entirely fair because the Lions most expensive ticket is for the annual Thanksgiving day game. Thanksgiving day in Detroit is always the most expensive game and this years Lions versus Packers game is the most expensive Thanksgiving day game in four years.

As for their own division, the Cowboys also perennially drive the highest ticket prices for away games against their NFC East rivals the Giants, Eagles and Redskins. This year is no different. Of course, in those markets, Cowboy’s tickets are not expensive because fans love the Cowboys. They’re expensive because fans love to hate the Cowboys, and will happily pay top dollar for the opportunity to see their team beat Tony Romo and crew live and in person.

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