Speakers echo language style of superiors, especially if they need something Want to know who holds the power? Just listen carefully, preferably with a little help from a computer. Research at Cornell shows that people speaking to someone of perceived superior status often unconsciously echo the linguistic style of that person. The effect is usually not noticed by humans but shows up in a computer analysis of large amounts of text. The linguistic clues were found in discussions in which the outcome matters to the speaker.﻿