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This three-part series explores the stories, acumen and ambitions of three bakeries that specialize in sweets for the Paleo diet, a consumption philosophy that encourages followers to eat the unprocessed, preservative- and chemical-free foods—such as fruits, vegetables, meats, seafood and nuts—our Paleolithic ancestors assumedly ate. (For more specifics about the Paleo lifestyle, as well as literature for athletes, check out Dr. Loren Cordain’s website.) These interviews provide insight into the ethos of Paleo-powered entrepreneurs, as well as a heads-up for athletes looking for naturally sweet treats with clean ingredient lists.

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