More than 200 companies and 2,000 guests joined last night to support
world-leading mental health care centre and fight the stigma around
mental illness

TORONTO, Oct. 12, 2012 /CNW Telbec/ - Bell announced that the 2012 Bell
Let's Talk Event in support of CAMH Foundation has contributed $1.5
million more to support world-leading care and research at the Centre
for Addiction and Mental Health.

"CAMH is an important partner in the Bell Let's Talk mental health
initiative, and we're very proud to support the redevelopment of the
unique CAMH community campus. This world-class complex is anchored by
the new Bell Gateway Building, the first mental health facility named
for a major corporation in Canada," said George Cope, President and CEO
of Bell Canada and BCE. "Such visible recognition of support is key to
fighting the stigma around mental illness, which prevents too many
Canadians from getting the help they need."

"Bell's generosity and commitment to mental health was certainly felt by
CAMH staff and patients as we moved into the Bell Gateway Building this
past summer," said CAMH President and CEO, Dr. Catherine Zahn. "With
Bell's support, our historic Queen Street site has begun to transform
into the hospital of the future, enabling CAMH to improve patient care,
help build our city, and change attitudes towards people living with
mental illness and addiction."

Special event guest Clara Hughes
Bell Let's Talk national spokesperson and multi-medal Olympian Clara
Hughes also addressed event guests, talking about her commitment to
Canadian mental health and reaffirming her close relationship with Bell
Let's Talk.

"I can't quite believe all that we've been able to accomplish in just
two short years with Bell Let's Talk. People approach me wherever I go
to thank and congratulate me for talking about mental health. My Bell
Let's Talk spokespartners in Québec, Stefie Shock and Michel Mpamara,
tell me the same - there's just an outpouring of emotion and gratitude
from people so happy that we can all finally talk openly about mental
health.," said Clara. "Now that I've retired from sport after one last
competition for Canada at London 2012, I'm eager to put my energy into
keeping the momentum of Bell Let's Talk rolling. And I have a lot of
energy! Please join me on February 12, 2013 for our third annual Bell
Let's Talk Day - text me, call me, tweet me, call everyone you know
about mental health that day. Together, we can finally wipe out the
stigma around mental illness that unfortunately makes life so much
harder for everyone."

On the last Bell Let's Talk Day, Bell donated 5 cents for each of the
more than 78 million text messages, retweets and long distance calls
made by Canadians that day in support of mental health - a total of
more than $3.9 million in additional funding for new mental health
programs across the country. The next Bell Let's Talk Day is set for
February 12. To learn more, please visit Bell.ca/LetsTalk.

Thanks to Bell event sponsors and guests
"The success of Bell Let's Talk is driven by the incredible support of
our sponsors, partners and so many other friends in the quest to
promote Canada's mental health," said Mary Deacon, Chair of the Bell
Let's Talk mental health initiative. "By being part of the discussion
about the reality of mental illness, you're helping to reduce the
stigma that prevents so many who suffer from seeking the help they
need. Coupled with investments in access to care, enhanced research and
new workplace standards, it's a conversation that will make a positive
difference in the lives of countless Canadians."

The 2012 Bell Let's Talk Event was made possible by presenting sponsor
Samsung and corporate sponsors Avaya, BMO, Huawei, LG, The Firkin Group
and Resource Integrated. More than 2,000 guests attended the Bell event
and more than 200 companies were represented.

About CAMH
The Centre for Addiction and Mental Health (CAMH) is Canada's largest
mental health and addiction teaching hospital, as well as one of the
world's leading research centres in the area of addiction and mental
health. CAMH combines clinical care, research, education, policy
development, prevention and health promotion to transform the lives of
people affected by mental health and addiction issues. CAMH is fully
affiliated with the University of Toronto, and is a Pan American Health
Organization / World Health Organization Collaborating Centre.

About Bell
Headquartered in Montréal since its founding in 1880, Bell is Canada's
largest communications company, providing consumers and business with
solutions to all their communications needs. Bell Media is Canada's
premier multimedia company with leading assets in television, radio and
digital media. Bell is wholly owned by Montréal's BCE Inc. (TSX, NYSE:
BCE). For more information, please visit Bell.ca.