Recognized for Exceptional Contributions to the Direct Marketing Field

Lake Group Media Vice President Sheryl Benjamin will be presented with the 2015 Hudson Valley Direct Marketing Association (HVDMA) Founders Award. The presentation will take place December 4, during HVDMA’s holiday gala at the Tamarack Country Club in Greenwich, CT.

The Founders Award is presented to those individuals who have contributed in an exceptional and visionary way to the professionalism of the direct marketing field and the development of the HVDMA.

"No one is more deserving of the 2015 Founders Award" states Ryan Lake, Lake Group Media CEO. "Sheryl has had a terrific career as a marketer — and has always given more than her fair share back to the industry."

"Sheryl possesses all the qualities necessary to be a great marketer and sales partner - she is brilliant, has a wonderful knowledge of the industry, an ability to communicate effectively and a work ethic unmatched in our industry. That said, I think it is Sheryl's drive to help all others succeed - including coworkers and clients, but also outside companies and competitors - that's the real reason Sheryl is so deserving of this award. Whether lining up speakers for future HVDMA events or bringing together companies/individuals because it makes good business sense, even though there is no personal gain...it is these types of genuine selfless acts that help promote success within the direct marketing community that make her so deserving of this Award, and we could not be more proud."

Sheryl began her career 20+ years ago and joined Lake Group Media in 2011. She is currently responsible for maximizing list rental income and opportunities for clients in the Publishing, Catalog, and Non-Profit sectors. Sheryl is also a long-standing HVDMA board member.

The HVDMA serves direct marketing professionals from Connecticut, New York, and New Jersey by creating opportunities for members to network, to learn, and to contribute to the community through fundraising and by sharing resources and expertise.

Lake Group Media, Inc. is a leading media buying and media sales agency specializing in direct mail, email, social programs and online channels. LGM has the experience and knowledge it takes to plan, build and analyze a profitable marketing program and the innovation and determination to generate the revenue that funds one.