July 16, 2014 , Auburn Hills, Mich. – The Dodge brand is putting all car enthusiasts on notice with its new 2015 Dodge Challenger lineup, delivering more performance, precision and world-class technology features, including the segment’s first TorqueFlite eight-speed transmission and the most powerful muscle car ever, the new supercharged 707 horsepower Challenger SRT Hellcat model, all to build on the storied nameplate’s record sales and continuous growth since its 2008 return. And with a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $26,995, the 2015 Dodge Challenger is more than a legendary icon, it’s an attainable dream car.

“The Dodge Challenger has been on a tear – setting an all-time sales record in 2013 – its fifth year on sale,” said Tim Kuniskis, President and CEO – Dodge Brand, Chrysler Group LLC. “For 2015, the new Challenger is the most powerful muscle car ever, the fastest muscle car ever, and now our icon is also the most capable and technologically advanced ever, with a starting U.S. Manufacturer’s Suggested Retail Price of $26,995.”

Pedal-to-the-floor, not letting up
Dodge is building on tremendous momentum as it introduces the new 2015 Challenger. The previous-generation Challenger scored five solid years of continuous growth. Sales doubled between 2009 and 2013 in a segment that saw just a 10 percent increase in the same period. In fact, in its fifth year in the market, when most cars are on their natural decline curve, the Dodge Challenger set an all-time sales record in 2013.

Looking to the future, the standard specialty segment in which the Challenger competes is projected to grow substantially in the United States. With nearly 430,000 units sold last year, the segment is up 10 percent since 2009 and is projected to grow 42 percent in the next five years, giving Dodge, and its new 2015 Challenger, a huge opportunity to grow with it.

Muscle-car enthusiasts who have flocked to the iconic Dodge Challenger since its introduction in 2008 now have even more reason to love their favorite muscle car with the addition of the 2015 Challenger 6.4-liter Scat Pack model, a new TorqueFlite eight-speed automatic transmission, up to 11 percent fuel efficiency improvement and a host of driver-centric upgrades with its all-new interior.

The powerful and efficient 3.6-liter Pentastar V-6 in the SXT and SXT Plus generates 305 horsepower and up to an EPA estimated 30 mpg on the highway – an improvement of up to 11 percent. Those looking for even more power will want the legendary 5.7-liter HEMI V-8 punching out 375 horsepower with 410 lb.-ft. of torque. And the enthusiast can now get behind the wheel of a best-in-class 485-horsepower and best-in-class 475-lb.-ft. of torque 6.4-liter HEMI V-8 Scat Pack that gets up to 25 mpg on the highway. For those who want nothing less than the ultimate in performance the most powerful muscle car ever, the all-new 707 horsepower SRT Hellcat delivers on all accounts.

In addition, America’s true GT muscle car also offers an unmatched array of personalization options, including a wide range of colors, stripes and wheels – 12 wheel designs to select from – to create the perfect combination of fun, nostalgia, and power in one car.

The segment’s shot-caller
Dodge isn’t just bringing a new Challenger into the muscle-car segment for 2015, it’s calling the shots in a segment that commands bragging rights.

The 2015 Dodge Challenger SXT Plus has a starting U.S. MSRP of $29,995 (excluding $995 destination), including the standard eight-speed TorqueFlite automatic. The SXT Plus includes $6,400 of added content year-over-year, representing over $4,700 of added value.

New options for 2015 include the Super Track Pak, which is available for the first time on the Challenger SXT and SXT Plus. It includes unique 20-inch Hyper Black aluminum wheels, high-performance brakes, high-performance steering, performance suspension, Dodge Performance Pages, body-color rear spoiler, ParkView and ParkSense for $1,600.

Additional options include unique body-side stripes and the Cold Weather Group, which includes heated front seats and heated steering wheel.

The new TorqueFlite eight-speed transmission is available on the R/T model and paired with the 5.7-liter HEMI V-8 (372-horsepower, 400-lb.-ft. of torque) includes Sport mode and Fuel Saver Technology with four-cylinder mode and interactive Decel Fuel Shut Off (iDFSO).

The 2015 Dodge Challenger R/T has a starting U.S. MSRP of $31,495 (excluding $995 destination), positioning it as America’s most affordable V-8 muscle car. The Challenger R/T includes $4,750 of added content year-over-year, representing $3,550 of added value.

The 2015 Dodge Challenger R/T Plus has a starting U.S. MSRP of $34,495 (excludes destination). The Challenger R/T Plus includes $6,250 of added content year-over-year, representing $4,050 of added value compared to last year.

The 2015 Dodge Challenger SRT 392 has a starting U.S. MSRP of $45,995 (excluding $995 destination, includes $1,000 gas-guzzler tax and standard manual transmission).With all of the new standard equipment and no gas guzzler tax on models equipped with an automatic, the 2015 SRT 392 includes more than $8,900 of added value.

With the new TorqueFlite eight-speed automatic transmission, the Challenger SRT 392 has a starting U.S. MSRP of $46,395 (excluding $995 destination) with up to 25 mpg highway.

Newly available for 2015 is the ultimate luxury of Laguna leather on the seats and door panel inserts and the ability to customize with Ruby Red seat belts.

Challenger SRT Hellcat
The Challenger SRT Hellcat with the all-new supercharged 6.2-liter HEMI Hellcat engine, produces an unprecedented 707 horsepower and 650 lb.-ft. of torque, making it the most powerful muscle car ever and the fastest muscle car ever with an NHRA certified 10.8 second quarter mile time at 126 mph on drag radials. For first time in Chrysler Group history, the all-new 2015 Dodge Challenger SRT Hellcat comes standard with two key fobs to control engine output — red fob and black fob. Drive Modes tailor driving experience by controlling horsepower, transmission shift speeds, paddle shifters (automatic transmission only), traction and suspension and are pre-configured for Sport, Track and Default settings, while Custom option lets the driver customize their favorite settings. The unique power-bulge aluminum hood has dedicated center air intake, dual air extractors and can be finished in body color or Satin Black. Also differentiating the Challenger SRT Hellcat are the “air catcher” inlet port, which feeds ram-air directly into engine air box through driver-side parking lamp, “Slingshot” forged-aluminum wheels with Matte Black or Brass Monkey/dark bronze finish, a larger front splitter, “SUPERCHARGED” fender badges, black side sills and a unique, taller rear spoiler with raised SRT logo.

The 2015 Dodge Challenger SRT Hellcat – the most powerful and fastest muscle car ever – with power and performance figures once reserved for exotics, has a starting U.S. MSRP of $59,995 (excluding $995 destination, includes $2,100 gas-guzzler tax; $1,700 gas-guzzler tax on models with the TorqueFlite eight-speed automatic).

Completing the muscle-car appearance are 12 wheel options, including 11 different 20-inch wheels with six lightweight forged aluminum wheels for the hardcore enthusiast.

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