Nora Frost, a diplomat and influencer by nature, is enterprising her passion into Dos Culturas.com (Spanish for "two cultures"), a business specializing in public relations and marketing para todo ("for everybody"). Follow her at twitter.com/NoraFrost"and Twitter.com/DosCulturas.

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Cancer gets cleverly crass

Alright. ‘Fess up. There is some middle school boy out there making a lot of video game money off these breast cancer awareness slogans. Call me old fashioned, but when I was invited to a Feel Your Boobies event last year, the outside of my wrist went immediately to my forehead and I had to call for my smelling salts.

Then this morning, I clutched my pearls in shock as I passed this cheeky bumper sticker in the parking lot.

Yes. Surely some teenage boy is making off like a bandit with these clever, catchy phrases. Inappropriate? Unladylike? Effective? I’m going to venture and say yes to each.

Along with being cleverly crass, breast cancer awareness has become very chic. The pink, the beauty, the energy, the smiles. Very interesting how this horrible illness that is the seventh leading cause of death for women in the United States has become something to talk about despite it being a taboo topic a few years ago. Some are even speculating pink has reached a point of overkill and exploitation.

On the other side of the gender fence, I haven’t noticed cleverly crass campaigns targeting men. Typically men are the ones unashamed of locker room talk. (Perhaps they are too busy coming up with euphemisms for breast cancer slogans?)

Viagra commercials and the likes? As frequent as the humidity outside. Yet the closest to catchy cancer marketing men have is Lance Armstrong’s Livestrong and that is targeted towards both genders and is more of a general campaign targeting everybody affected by cancer.

Alright, men. Time you give us something to talk about. I’m sure that teenager is for hirer and I’m sure he’s got a fart joke or two he’s been wanting to use.

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