These panels are drawing record registration for BLC four months ahead of the BLC, with many more panel announcements to come:

-Our Dysfunctional Market-Buy-Sell Cycle: Are We Stuck with It?

Is the trade show in the right place on the calendar? Are dealers ordering when it makes the most sense for suppliers? Are suppliers delivering when it’s best for dealers and consumers? Find out what we can do to improve things.

It seems we’ve progressed in making bike products and bike riding more appealing to American women. What do industry women leaders think? And how has this progress translated for women who work in the industry?

Panelists: Ellen Johnson, VP Product Development, Pacific Cycle

Sally McCoy, CEO, Camelbak

Pam Kruse, owner, Village Cycle, Grand Rapids, MI

Liza LeClaire, COO, Wheel & Sprocket, Milwaukee, WI

Moderator: Megan Tompkins, Editor, Bicycle Retailer and Industry News

-Effective Marketing Messages and Venues for our Multi-Level Market

We have two audiences for cycling: the Enthusiast, who spends much more per capita on cycling, and the Casual rider, who spends less but numbers in the tens of millions. How do we market our products to appeal to both?