Search Engine Marketing

March 5, 2018 An essential part of a killer marketing strategy is knowing what your competitors are doing and protecting your brand. While you can spend your precious budget on paid tools to help you out, there are a ton of ways you can leverage free tools to still keep ...

What’s up with your marketing resume? You’re a marketing wizard. You know what users want better than they do. You speak their language and take copy from meh to wow. Yet your marketing resume doesn’t show that. How come? You’re so good at your job you could sell links to ...

Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers. The guide, which focuses on bid management tools, covers a range of market leading vendors and draws on months of research ...

March 1, 2018 *This article does not constitute legal advice, nor is this information intended to create or rise to the level of an attorney-client relationship. You should seek professional legal advice where appropriate.* The General Data Protection Regulation (GDPR) is a new EU regulation that will require businesses to ...

And the phone-first updates just keep coming. Yesterday, Google released a pair of new tools designed to help businesses compare their mobile site speed to that of other websites and estimate the potential revenue lost due to poor mobile performance, respectively. The aptly named Speed Scorecard (depicted above) sources data ...

March 1, 2018 Yesterday, we held the 2018 PPC Hero Summit – a 3 hour online digital event featuring the writers behind PPC Hero. If you missed it, you can find it on demand here. We held a couple of contests leading up to and during the Summit. The first ...

February may be the shortest month of the year, but man, there was a lot going on this month. From the predictable (if misplaced) anxiety about Google Chrome’s new built-in ad blocker to must-read SEO survival strategies for the coming voice search revolution, there was plenty for marketers of all ...

February 28, 2018 One of the great advantages of advertising on Facebook is the ability to fine-tune your audience targeting using the platform’s research tools. With Facebook’s Audience Insights tool, you can go beyond high-level demographics (location, age, gender, etc.) and identify the specific interests, websites, publications and content topics ...

February 27, 2018 Just one click. That’s what separates an ad from its corresponding landing page elements, and yet most ads and the landing pages connected to them seem to have nothing in common. Most marketers often overlook a crucial piece of information when it comes to optimization, and this ...

On February 22nd, leading digital media agency Brainlabs hosted the latest in its series of PPC Chat Live events at its London HQ. With speakers from Google, Verve Search, and of course from Brainlabs too, there were plenty of talking points to consider and digest. In this article, we recap ...