Key Points

When you build a strong reputation with marketing, customers will trust in your product

Make innovation a huge part of your brand, constantly create, constantly improve

You need to have clarity to what kind of experience you want to create

You need to live it, live the experience you create for your customers

Who do you want to be a hero to?

Technology should be the servant, not the other way around

When people love you, they want you to succeed, they tell their friends about you

Every day you improve, you become better not only for yourself but to those you are a hero to

When you are able to simplify you can move forward and grow in your business

You’re not in competition with everyone else, your competing with yourself and getting better

Sometimes you have to change the way you look at the world to make an impact

When you give your all to your customers who turn into fans the relationship and loyalty grows immensely

Think about the mindsets of the people who you are a hero to

Scarcity grows confidence, we all want what we can’t have, so if a select few have your ‘test’ product and the others see it- it creates a want and desire of needing that product from potential customers