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Are people annoyed by Pre-Roll Ads?

How often do people click away from pre-roll video advertisements before a video’s content starts playing? For a period of 48 hours tubemogul tracked 1 797 560 video streams (full-length videos were excluded).
What is the result of this analysis?
15.89% of viewers click away from a video rather...

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As Facebook, Twitter and other social media sites entered our lives, something has changed. Seth Goldstein (Co-Founder of SocialMedia.com) is convinced that Social ads became Ads 2.0.

This presents advertisers with a huge challenge, but also an opportunity to engage online audiences in new and compelling ways. Transparency, responsiveness, genuine dialogue, and ethics take center stage in the battle for revenue.

Seth Goldstein`s presentation from 2010 IAB Annual Leadership Meeting can be seen on SlideShare.