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About this workshop

The success of every company lies in its customer base. This weekend workshop will help you improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimise your digital marketing strategy for maximum effectiveness and growth.

This workshop is aimed at marketers and business owners looking to acquire new users while also engaging their current customer base. Rooted in exercises, you’ll walk away with plenty of hands-on experience in content creation for both email and social, campaign analysis using tools like Google Analytics, and optimisation across various channels with Lean Startup methodology.

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