Marketing in the Age of Assistance

Tue, September 26 at
10:15 AM

In this session...

Today’s consumer is more curious, impatient, and demanding than ever. As new, smart devices emerge and data & machine learning continue to be applied to consumer experiences, expectations will only accelerate. To deliver, brands have to stay a step ahead of consumer needs. Join Allan Thygesen, President, Americas at Google, and Keith Weed, Chief Marketing and Communications Officer at Unilever, as they discuss how they’re harnessing intent, data and machine learning to delight consumers and drive business results.