What Makes The Anatomy of a Top Youth Brand? December 2014

The first half of this GRN event included a presentation by GRB Non-Executive Director, Carl Gilleard OBE, with his quarterly commentary on current issues in graduate recruitment followed by "Beyond the headlines of the Youth 100 results", Voxburner's MD, Simon Eder, digs deeper into the Youth 100 research report to reveal explicitly what young people said about the brands they love and hate and to uncover all the truths that matter.

- Watch Voxpops footage of young people talking on the streets about their favourite brands- Take a closer examination of the quantitative data to break down what it takes to be a top youth brand and learn how others can achieve similar success- Understand how to get in touch with the needs, perceptions, experiences and motivations of the new generation.