NBC Banks on Staying Power of 'The Voice'

9/19/2013 12:25PM

Singing competitions live and die by their judges, and none more than the hugely popular “The Voice.” And as the talent-show juggernaut enters its fifth competition, the show’s importance to NBC is greater than ever. Merissa Marr explains on Lunch Break.

This transcript has been automatically generated and may not be 100% accurate.

... I ... to see ... she is fast respected ... standing ... to eat ... in the Union ... on that we were so ... strong it's ever been ... to do some of them ... it was mostly ... it's a ... it's ... it's ... it's ... the ... singing competition The Voice returns to familiar he reinstall and to re cap judges on Monday including ... a newly slimmed down Christine Agila and Cee Lo Green but ... that would be enough to keep buying sustained in a time when the novelty of the town on the format ... is wary of it then we've got Wall Street Journal entertainment correspondent for some are joined us right now to discuss hide their high ... settling ... in and that fill the voids over vital to some people it is in nutshell is why ... what when on ... the place us came the moment on citizen of the with a new music competitions ... aam up but that was was based on the formats and Dom that it was at my new store formats ... added immediately compact space for itself and glue in viewership this as Michael declined to store format somewhat say write write a more collaborative format to the judges and I know ... concentrated Simon power ... I aam and that much more clever Saipem and Colas and they they help develop a tolerance ... and the stock of four who is on pace for a recession would you say it's the most others in areas with an interesting and very crucial phase you note in its life cycle why is that it's that it's going into its fifth season ... and because part of an old TV show was is for Max Baucus is at risk of a aam wearing a that both and say they have a chance now ... to keep audiences with their doctors that are so grateful to do with a wooden says which the talents I aam ... and making small changes to the show and the kids along ... people want he says and we watched in part because we would like to see that little the genius count that when that might pop them up every now that the only after weak eats into what is right to keep you coming back so that ... that formula is so important I would imagine insanity and the chemistry between the judges and police is something different ... in that state is judges that were very contest aunt's ... aam and and weigh in on that was difficult because they knew that at some point because the crust ASA have a jaunts and have to go will go on for a little at stake instead of as Christine ACA Nancy degree days I aam and soo last season they had to make the risk in investing into the judges according to Karen upset ... aam they managed to weather the changing impact is to just a pathetic puppy that ... and now they're bringing back the original judges said that you care enough to go off and ... do what they wanted to care and is going on for a doctor's making me ... get making slight tweaks to read a couple does is here but they're all stick and some slight tweaks to the forming of the show but ... they don't like that that familiar but not ... boring it's a pretty delicate that had enacted in two days at more than that to executive produces the show The will sail on Mackay's that producer behind to buy back one is one of the longest running ... great and traded at seven season right now aam and Shark tank man he's behind of Siemens many successful ... reality TV shows ... and he he feels it is very important said Penney make minor changes no major changes aam said that this that shows remains committed to what yes isn't the no war that gonna get when you want then when the teen into the show ... do you do you watch this industry for a long time What's it does take on whether you know people are sort of started think of these talent shows its new counts as ... and when their sound like a broken record so to speak to to torture the metaphor that ... is very important to be innovative in this space that accidently found a ... package with a show like the boy insists on Swansea and where's the other time shares or a onesie and is very important for it to be a bit ... on that we've seen idle on my ... now entering its fall season ... still the top five shows but I am way down from where I'm coming way down for my is now that's not just fish that Wal-Mart itself it's ... the fact that will cost the nation is very different these days ... aam but he is indeed the fact that the fact the eighties and ... in all show and people are tiring of it and said the DVD is in steady decline are going to see what happens in all starts back that was on Monday as ever I say ok mourn the arena section tomorrow ... thanks much for thinking