ILCINESE Business Blog

Tuesday, April 18, 2017

All businesses are faced with the prospect of finding ways to enter new markets. Having conquered a local market, looking at extending a business’s reach is often the only room for growth. Yet, if a product or solution you provide in your local market is well accepted, there is no guarantee that other markets will warm to it so easily. It pays to research the market you are looking to enter and to be consumer-centric, but what does that really mean? Here are a few ideas to get you going.

Focus on Impact

The most important person in the transaction is the end-user. It’s the end-user that decides the fate of your brand, how much money you make, and how long you’re in business. You only get one chance to make a good first impression.

The user’s first experience with your product or service, your brand and your support set up will be a determining factor on weather that user is impressed enough to adopt you as a trusted brand. You want the user to have such a positive experience that they would feel comfortable endorsing your brand to their circle of friends and business associates. This is critical when entering new markets. So it is important to always focus on delivering a high-quality product, proper education about how to use that product, and ongoing education about it.

An intense focus on customer satisfaction and experience is key. That’s what drives repeat business and loyalty. Customers recognize the value of a business that takes care of them, and that works to educate them and help them solve their problems.

Wednesday, March 29, 2017

It’s one of those things that you may think won’t happen to you, but it could – almost overnight. If your business is feeling a bit barebones in terms of data security and protection, you need to act as soon as possible. Traditional storage solutions, like hard drives, are fine, but they’re prone to failure. They can be easily destroyed, or lost. In fact, every single week no less than 140,000 hard drives crash in the United States alone.

So, it’s time to modernise, and fast. Your businesses’ data is arguably the most important factor in your survival, and if you lose it, your company could crumble. Natural disasters, theft, fraud, property damage… there are so many ways your business could be hit. Future proofing and updating your security methods means you’ll stand a better chance at survival if the worst should happen. So, why wait.

This post will be your all-encompassing guide to protecting and securing your important business data. Of course, you may already be doing some of these, and that’s great. But for the ones you aren’t, or if you aren’t doing any at all, you should think about changing that soon.

Data encryption

Data encryption may seem hard, but it’s not. At least, not at a basic level. There are many software programs or even basic OS features that can do it for you. You can encrypt just your computer hard drive, and even smaller storage spaces like flash drives and USB sticks.

Additionally, if you like to run the business when you’re out and about, be careful. If you’re using a public wi-fi network, you could be at risk of attack. Hackers can intercept any data that’s going to or from your laptop, so take steps to protect yourself.

Sunday, March 5, 2017

Making any business successful involves marketing it efficiently and if you have an online business, same goes for that as well. It is important to market your online business in today’s world where online trading is getting more and more competitive. It is necessary to use unique marketing strategies so that your business stands out from the competitors and for this, you should follow some tips so that your dream to effectively market your business online becomes true. Read the tips below.

Have an online marketing plan. Define your marketing goals and strategies and work according to it. Include your budget, target, products or services to be marketed, details about the marketing campaign and all other important things in your marketing plan so that there is nothing left out.

Choose the target audience and make an online marketing plan according to it. To know more about online marketing you can study sites like https://www.magicdust.com.au/online-marketing/. Choose the target audience according to your product. For example, if you are marketing toys, your target audience would be kids as well as parents of those kids who are going to ultimately buy the toys.

Create an attractive website. Make sure that you have a website which is appealing to the target audience and makes them buy your product or service. Make sure that the website is easy to understand and you specify all the product details as well as the benefits of the product for the target audience.

Have an efficient team to look after the online marketing of your business. You can either hire professionals or outsource it to someone else. Include people who will look after Search Engine Optimization, Promotional content creation, Public Relations and Branding, Email Marketing, Website developing, Interacting with clients, Social media marketing, Campaign management as well as social media management, as all these are very important aspects of marketing your business in order to have a successful trading online.