pi datametrics

There's been much talk recently about Google implementing a broad core algorithm update. Google has suggested that this update has nothing to do with the quality of content, and instead focuses on improving the quality of the SERPs. However, if Google wasn’t testing quality, what exactly were they testing? Who benefited from the update, and what can we learn from it?

Back in October, Google announced the impending rollout of a mobile-first search index which has had SEOs scrambling to prepare their businesses. Some strange behaviour over the past few days indicates that we may be approaching a launch.