UM-Dearborn Marketing

[ Print | Web ]

Client

Visit

Challenge

For many years, UM-Dearborn did not have brand or design standards that were used across all colleges and departments. But in 2012, they began a concerted effort to rebrand their marketing materials to achieve a consistent and “corporate” look and feel.

Solution

UM-Dearborn contracted with MC to handle the bulk of their design work, including Legacy, Dearborn’s alumni magazine; print materials for Admissions, the colleges of Business and Engineering & Computer Science, and the office of University Advancement; the core UM-Dearborn gateway (umdearborn.edu); and Campaign materials, including webpages, an invitation, a case statement, video and other print collateral.