GET Dick Maggiore's book "The CEO's #1
Responsibility"

Positioning is how you differentiate your brand in the mind of your customer. Any investment or decision related to your brand that's not tethered to a clearly defined positioning strategy compromises your market value.

Innis Maggiore has developed a disciplined practice to ensure that any marketing investment aligns with the brand positions of our clients. We are stewards of our clients' marketing goals and our charge is to Advertise Responsibly®.