Tuesday, 27 August 2013

How To Use E-Mail Marketing To Increase Attendance At Your Next Event

The success of any event is determined
by the number of people attending it. The ultimate goal of any event is to get
as many people as possible to attend. In the past few years social media has
become the most powerful tool for online marketing, but the value of E-mail
marketing should not be underestimated. Event
Planning Companies have long been using email
marketing strategies to send lucrative promotional adverts and offers to the target
recipients. E-mail marketing strategy if used properly, can prove to be the
most effective tactic over word-of-mouth, information on a website, mailed
invitations, telephone calls or social media. Read on to find out, how E-mail
marketing can be used to increase attendance at an event.

Start
Early

Where possible, schedule your emails in
advance to ensure the campaigns go at the right time and are not forgotten.
Send an email and/or mail a save-the-date postcard to the future guest list to
get on their calendars.

Send personalised Invitations

A
personalized invitation makes the recipient feel wanted and can help compel him
or her to register for your event. Let your delegates know how much you are
looking forward to the event and meeting them, make it personal and spread some
excitement.

The invite

Sending
invitations is an important part of meeting and convention planning. The
invite should clearly outline the key event details, the agenda, and guest
speakers and explain the benefits of attending from the recipient's point of
view. Keep the invitation short and succinct.

Announce
incentives for early birds

Give
your audience an incentive to book in advance. Send an email to your
subscribers with your early bird offer, use some exciting reasons, testimonials
and reviews to kick off your marketing.

Send Reminders

Email
all the people who are yet to respond to your previous campaigns, and send a
separate campaign to those who have booked, asking if they would like to refer
or bring a colleague.

Planning
an event is a time-consuming process. Therefore, it is always good to have
experienced Corporate Meeting Planner by
your side. The experienced event planners at Plan Ahead Events will utilize
every promotional channel available to maximize attendance at your gathering.