IBCA Book on Marketing Awareness (Handbook on Marketing Awareness) – Book Review

marketing-awareness

Today’s book review article is about book on Marketing Aptitude subject, which helps you fetch high marks and help you qualify the coveted Banking exams. This book is also very suitable for other Competitive exams where Marketing Aptitude subject is included. I am going to talk about Handbook on Marketing Awareness book released by IBC Academy Publications, which is a must have book for the serious candidates who wish to master the subject with its comprehensive coverage. The book is compiled with all important topics frequently asked in the coveted exams.

Handbook-on-Marketing-Awareness

Price: The Book is competitively priced at Rs. 185.

The syllabus of Banking sector, specially SBI Bank P.O. and Clerks examination has been changing in the recent times and the recent trends indicate increasing focus on knowledge and awareness about marketing of financial products, especially looking to the fierce competition in the Banking sector amongst Indian, Private and Foreign sector Banks in India. The employers expect the aspiring candidates to possess the basic knowledge of marketing concepts and skill-sets so as they can face the challenges posed by Modern Private and Foreign sector Banks as well as to contribute effectively to the all-round growth of the organization.

Aspirants for a career in the banking sector have to sit for job recruitment exams conducted by SBI, IBPS or individual banks. Whether they are taking Bank P.O. or Clerical post exams, candidates are expected to possess good knowledge of business and marketing of banking products and services.

marketing-strategy

5 reasons why should you buy IBCA’s Handbook on Marketing Awareness :

Most comprehensive and accurate information on the subject.

Unlike others, IBCA book on Marketing Awareness is written by an Ex-Banker with 26 years of experience and who joined SBI group as a Probationary Officer (PO).

The book is updated continuously and what you get is most updated topics.

The Book has over 1050 MCQs to prepare you for the most of the competitive exams. with Marketing Aptitude as a subject.

The content of the Book is very useful for Group discussions/Personal Interviews also.

IBC Academy also publishes Hindi edition of the book, titled Vipanan Jagrukta Darpan. These books are undoubtedly the most comprehensive and widely read books on the subject available in the market.

Vipanan-Jagrukta-Darpan

Price: The Book is competitively priced at Rs. 195.

The Book covers topics which are most frequently asked in the banking and other similar competitive exams.

CHAPTER -1 : INTRODUCTION TO MARKETING

CHAPTER -2 : MARKETING ENVIRONMENT

CHAPTER -3 : MARKETING MIX

CHAPTER -4 : ADVERTISING

CHAPTER -5 : BRANDING & PACKING

CHAPTER -6 : PRICING DECISIONS

CHAPTER -7 : MARKETING CHANNEL & DISTRIBUTION

CHAPTER -8 : Market Segmentation, Targeting & Positioning

CHAPTER -9 : PERSONAL SELLING & SALES MANAGEMENT

CHAPTER -10 : SALES PROMOTION

CHAPTER -11 : CONSUMER PROTECTION

CHAPTER -12 : MARKETING OF BANK PRODUCT & SERVICES

CHAPTER -13 : ABBREVIATION: MARKETING TERMS

CHAPTER -14: GLOSSARY OF MARKETING TERMINOLOGY

CHAPTER -15: MODEL PRACTICE TESTS AND ANSWERS

Content of the book is exhaustive and explained in very lucid terms to help you understand the concepts. Half-baked knowledge could be dangerous. Instead of going out for short-cuts and cheap booklets to prepare for this subject, I recommend to give the focus the subject deserve ; spare some time and prepare well with this widely acclaimed book. The coverage of the book is exhaustive and very relevant for the Banking sector exams.

The Objective Type Questions section also contains a set of 30 papers comprising of 1050 Multiple Choice Questions. This help the candidates prepare for various banking exams conducted by the IBPS and other institutions like SBI etc.

The Book is written in a clear and lucid style, focusing on the important points and concepts that candidates need to understand in order to get a good score in the exam.

About Author

N K Gupta is an experienced Banking Sector professional with over 26 years of experience. He has also written other books like Handbook on Banking Awareness, Handbook On Computer Awareness , Cracking the Job Interviews… and many more.

N K Gupta is a management graduate. He is a senior ex-banker with over two and a half decades of experience of working in the Banking industry. He started his career as a Probationary Officer in the State Bank Group.

About IBC Academy

IBC Academy Publications specializes in publication of quality books for Banking sector. IBCA books are rich in content and quality and updated periodically, to ensure that the candidates get the top quality book, which make them succeed in coveted competitive exams.

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