Website Design Secrets Revealed | Business websites are an essential and incredibly effective element of a successful marketing campaign. They are the hub of your lead generation efforts, and that’s why every campaign you run and every offer you create should be tied to your professionally designed website. The easier you make it for your visitors to see who you are, what you’re offering, and what you want them to do, the more likely that person is going to convert from a visitor into a paying client. Obvious, right? You’d be surprised at how many businesses don’t get this – or just can’t do it right.

Although your products and services may be outstanding, having a website that is poorly designed could potentially damage your brand image and deter potential clients. Why worry about getting twice as many people to visit your website, when it can be a lot easier to double the number of sales from the people already visiting? Here are five tips on how you can turn visitors into loyal clients and improve your conversion rates by using simple design techniques.

Clean Design Is A Must | Website Design Secrets Revealed

A clean design is vitally important for any website, but do you know what exactly a clean design means? For one, it has to focus on the products and services your business offers. When you visit a physical store, like a grocery, you can look at, compare, and sometimes even taste the products on sale. You make your purchasing decision based on the information you get there. When you sell services or products online, you should do exactly the same thing: show the product to your visitors. Use clean designs and direct your potential client’s attention to your offer, benefits and call to action. Leave enough empty space on your page to help your products stand out.

Tell Visitors What To Do | Website Design Secrets Revealed

A visitor should clearly see how they can complete the target action. If hundreds of users visit a website daily, but they are not able to easily figure out how to make a purchase or request a price list, all the marketing efforts toward this website become meaningless. If your website has a goal – and it should – it has to have a call to action. It doesn’t have to be complicated or ask users to purhcase a product; it can be something as simple as signing up for a free newsletter or filling out a contact form.

Color choice is extremely important in optimizing your website for conversions. Use complementary color schemes to make your page appealing to the eye. Design your calls to action in a contrasting color to stand out from the background. Set them out in an obvious color and make it one of the largest things on the page. Depending on the specific type of business, specific colors might trigger different behaviors. For example, blue and green are gentler colors that usually cause people to follow-up, whereas orange and red have shown to hurt the performance of your call to action button.

Keep Your Copy Short And Sweet | Website Design Secrets Revealed

Text should be written for people. It has to be effective from the communication point of view – it should be easy to read and understand. Using headings and small extracts to create a sense of mystery on your website adds an element of interest – and it’s this interest that gets people wanting to read more. Text on a website should be designed to attract visitors’ attention to a given offer and its benefits. Keep in mind that all the texts on the websites of commercial organizations are “selling” ones. You’ve got about 5 seconds to attract and draw in your potential client. If your page doesn’t appeal immediately, your visitor will leave to other pages – maybe even your competitor’s!

Organize The Navigation Bar | Website Design Secrets Revealed

The navigation must be easy and user-friendly. Build a sitemap and overall structure of your existing website. If your visitors can’t figure out where to find information or different products, they may not be able to follow through on calls-to-action, which will ultimately damage your conversion rates. Be sure to keep the navigation menu simple using drop-down categories to help better organize clients with lots of products. A search bar is usually helpful as well if your client has a huge list of products.

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I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.