The Power of the Nonconscious on Shopper / Brand InteractionHow does the nonconscious impact shopper behavior and how do we measure it?

October 5, 2017 12:15

In this session,
Andra Magerusan will discuss the hidden psychological drivers and influencers that impact customer retention, purchase, engagement and trust. We will explore why non-conscious processes drive customer behavior more than stated intent. The session will employ psychological examples to demonstrate the power of the non-conscious on consumer brand interaction. Case studies from our behavioral support work with global brands will be utilized to demonstrate how you can both measure and harness non-conscious processes to evolve your brand. The audience will leave the session with a firmer understanding of the need to get to grips with non-conscious influencers and the methods how.