A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).

A brochure (also referred to as a pamphlet) is a leaflet. Brochures are advertising pieces mainly used to introduce a company or organization, and inform about products and/or services to a target audience. Brochures are distributed by mail, handed personally or placed in brochure racks.

A visiting card, also known as a calling card, is a small paper card with one's name printed on it, and often bearing an artistic design. In 18th century Europe the footmen of aristocrats and royalty would deliver these first European visiting cards to the servants of their prospective hosts solemnly introducing the arrival of their owners.