“Highlighting what's working helps you make that happen more often.”

They found that “finding the bright spots” and replicating them helps lead to change.

This seems to be great advice for associations ... especially those with successful programs or services.

For example, the Christmas SPIRIT Foundation is celebrating the 10th anniversary of its hugely successful Trees for Troops cause marketing program through which Christmas tree farmers donate farm-grown Christmas trees to military members. And, FedEx Freight delivers those trees to military families at bases around the U.S. and in war zones. While the Foundation has “tweeked” the program each year, they have maintained it and have now provided Christmas memories for more than 10,000 military families.

What is your association or non-profit doing to replicate successful programs or services?

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Strategy | Content | Discovery

Welcome to SCDdaily, a blog written specifically for association and nonprofit staff professionals. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. My research extends beyond traditional association sources. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors.