Easy Tiger! Who's going to do all this social media stuff?

Before you rush off headlong and start setting up Facebook pages, Google+ pages and Twitter accounts for your business think about why you are doing it and what benefits you want from them.

Someone’s going to have to look after this

Above all remember that someone will have to be responsible for generating content and managing the communications.

All this takes time, which if you’re running a small business may fall to you to do. Have you got enough time in your day for it? If not then can you divert resources from elsewhere.

It might be a good idea to do a bit of an audit on all your marketing activities to see where you can free up some resource to manage your social media activities. Even if it’s only for a couple of months to try something out.

Don’t fall into the trap of thinking that because it’s on the web it’s FREE – it’s not!

So in a nutshell:

Why are you doing it?

What do you hope to achieve?

How long will you do it for?

Who will do it?

How will you know if it worked?

All this will help you take a more disciplined and focused approach and if you need to employ the services of a designer or development agency then you’ll have the lions share of the information to hand to be able to provide them with a meaningful brief, which in turn will make for a more cost effective transaction.

Alex has been designing, developing and managing software projects since 1998. He is a multidisciplinary developer and has worked with a number of languages, technologies and frameworks.
When he's not developing, he's a busy husband and dad who finds a bit of time to train for triathlon events.

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