The pan-Nigeria consumer promo, which will also induce trial by new users, will offer prospective and existing consumers the opportunity to buy a pack or more of BIC 1 Shaver and find the coupon placed inside the pack.

One of Nigeria’s leading shaving brands, BIC 1 Shaver, has concluded plans to kick-start a coupon-based promotion aimed at rewarding its consumers for their loyalty and patronage over the years. The pan-Nigeria consumer promo, which will also induce trial by new users, will offer prospective and existing consumers the opportunity to buy a pack or more of BIC 1 Shaver and find the coupon placed inside the pack.

Thereafter, the consumer scratches the panel to get the hidden number. It is this hidden number that the consumer will send to a short code following which he gets feedbacks.

The promotion is expected to run for two months with a draw at the end of every month where prizes and the star prize of a car would be won.

BIC is present in almost four million points of sale in more than 160 countries. It has been present in West and Central Africa since the early seventies, first in stationeries, lighters and shavers. In shavers, BIC is available in different categories – men and women wet shaving, also in single, double and three blades with products such as BIC 1, BIC Comfort 2, BIC Twin Lady or BIC Flex 3.

A statement from the Product Manager, Lighters and Shavers West Africa, Bigué Diouf, said, “BIC revolutionised shaving habits with the launch of BIC 1, a single blade shaver and has since become a market leader in Nigeria.”

While commenting on the latest promo exercise, she stated, “the new promotion is also aimed at re-introducing BIC 1 shaver and a large BIC shavers range into the Nigerian market while also rewarding loyal consumers and recruiting lapsed and new users.