Pandora for the Special One

Pandora was founded in 1982 by Danish goldsmith Per Enevoldsen and his then wife Winnie Enevoldsen. The pair began on a small scale niche by importing jewelry from Thailand and selling to consumers. As demand for their products grew, the Enevoldsens turned their attention to wholesaling. After a successful wholesale venture, in 1989 Enevoldsen hired in-house designers and established a manufacturing site in Thailand, where it is still located today. With low production cost and efficient supply chain, the Enevoldsens could provide cheap hand-finished jewelry for the mass market. Pandora’s collection grew to include a wide assortment of rings, necklaces, earrings and watches.

Pandora is known for its customizable charm bracelets, designer rings, necklaces and (now discontinued) watches. The company has a production site in Thailand and markets its products in more than 90 countries on 6 continents with approximately 9,500 points of sale.

Pandora became the world’s third-largest jewelry company in terms of sales, after Cartier and Tiffany & Co. In 2011, more than one piece of Pandora jewellery was sold every second. Shares fell nearly 80% in 2011 after a shift in focus to higher-end designs alienated core customers, but performance recovered after a return to the more affordable mass market. The group reported revenue of DKK 11.9 billion and net profit in excess of DKK 3 billion in 2014.

Shot & Edited using iPhone 6+

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About The Inspiration Shots

My name is Tommy Too and I'm a newbie in photography and blogging. The intention of creating this blog is to share some of my work and to keep track the improvement of my photography skill. Nevertheless the most important thing is to getting feedback or comment from other professional photographer just like you.

Pandora is so expensive though! My friend has two charm bracelets from them and tried to get me into them. But the bracelet its self is a lot, plus the charms are 40-60 dollars a piece! They’re beautiful, but I’m not sure I’d want to spend that much.