zaterdag 15 januari 2005

Variety is not enough

"As Amazon's Jeff Bezos explains it, for a product that a potential purchaser has a great deal of interest in, no amount of information is too much: from reader and trade reviews to service records, the more they can learn about a product the more comfortable they are buying it. But for products that they just don't care much about, even something as simple as knowing what most other people bought can make the difference between being frozen by overwhelming choice and purchasing with confidence."

This article makes me think what can be done in physical retail environments. Information on best-selling items, and even collaborative filtering, could be made available at POS for instance.