TDTRCTTRAAAOAD

No, that's not a typo. Or, some content migration
artifact. It's perhaps one of the longest and least audience-friendly
acronyms in existence. It stands for your goal: To deliver the right
content to the right audience, anywhere, anytime, on any device.

Let's break it down into sections for easier consumption.

OAD: ON ANY DEVICE

Any device? Yes. It's true. You can optimize your content so it's ready to be put to work on almost any device. Organizations that create intelligent content can push content to desktop computers, laptops, notebooks, tablets, phablets, and eBook Readers. Smartphones, smart watches, smart televisions and smart automobiles. And to wearable devices like Google Glass, jewelry, and clothing. And to public kiosks, touch screen signage, voice mail systems, and devices designed to assist the hearing and vision impaired. Oh, and to printers. Yes, printers. They're devices, too!

At Intelligent Content 2013, the content experience professionals at Netflix demystified their approach. They showed the audience how they push video programming, and text, photographic, and transactional content -- intelligent content -- to over 800 different mobile device configurations, automatically. No hand crafting. On demand. 24/7. Their audience won't tolerate anything less.

At Intelligent Content 2014, you'll discover how brands are creating intelligent content. Content that is liquid. Content designed from the start to adapt to audience needs. Adaptable content that can automatically adjust itself to take full advantage of the capabilities of any device.