Reacting to his girlfriend's news, The Weeknd took to Instagram and revealed how proud he was by sharing snaps of her photo shoot, followed by smug emojis.

Speaking about the collaboration, Selena said: " Being part of the PUMA family is very exciting for me. PUMA has changed the game when it comes to the mash-up of athletic wear and fashion.

"It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works."

Selena will work with the brand to design product and create marketing campaigns, her first role will be to appear in the upcoming Phenom footwear campaign.

Global Director for Brand and Marketing for PUMA, Adam Petrick, said of the partnership: "Selena is authentic, creative, talented, and fearlessly real. She is everything that today’s female consumer is looking for in a role model.

"In recent days, she has demonstrated just how strong she truly is. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us.