We’ve all been there. Obsessively surfing through the channel guide looking for something good to watch, and you finally find something only to realize you’re just a bit too late. Instead of tuning into the game after the touchdown, imagine if you could easily tune-into the most exciting moments on live television as they’re happening.…

NEW YORK — BrightLine, the leading provider of rich media advertising solutions on TV, has partnered with Samba TV, the leading publisher of Smart TV apps and multiscreen advertising, to deliver rich interactive advertising across 70+ connected TV apps in over 118 countries and 30 MM screens. BrightLine and Samba TV integrated BrightLine’s best-in-class interactive…

Alex James Tretbar in Medium Excerpt from Medium: Ask anyone who lives on the cutting edge of tech what the term “multi-screen viewing” means, and you’re bound to get several different answers. Some think of it as multiple shows streaming on different devices in the same room, or someone tweeting about their favorite show on…

Samba’s apps allow the TV to recognize the trailer and immediately push all related content to the user’s smartphone or tablet. Without doing a thing, the user is already looking at local show times, ticket prices, reviews, alternate trailers, and much more. Navin says that advertisers look at this as a “retargeting experience,” one…

Ultimately, the “second screen” bridge will allow us to better measure the effectiveness of marketing investments. A key factor in achieving a high return on investment will be the ability to provide real-time information about the behavior of TV viewers. This paves the road for direct-response, tailored advertisements Adotas

Generally, we’ve found that the smart TV hasn’t been as exciting as it could be, because it is a completely separate world from traditional TV,” Ashwin Navin, Samba TV CEO and founder, told TWICE. “So what we are trying to do is weave TV and interactivity together in a way that makes for a…

By instantly synchronizing TVs with tablets, smartphones or PCs, Samba TV provides Toshiba viewers with a seamless, multiscreen TV experience January 06, 2014 11:00 AM Eastern Standard Time 2014 International CES SAN FRANCISCO — Samba TV, the leading developer of Interactive TV software, today announced that its technology will be integrated into Toshiba Smart TVs,…

Unveiled at Advertising Week’s AWE event, name change and website reflect new features and advertising capabilities. San Francisco, Calif. – September 23, 2013 – Flingo, a leading publisher of Smart TV apps and Smart TV advertising, today unveiled its new company name and website, Samba TV located at www.samba.tv. The re-brand reflects the company’s growth…