Product notices

[This is a block of tabs..]

Product Details

Product Information

This Pure brilliant white Ultra emulsion paint has been specially designed to give a stunning finish to your walls & ceilings. Simply apply each coat with a brush or roller and leave for 2-4 hours to dry. Covers up to 13 m² per litre on average.

1 year Guarantee

Features and Benefits

This ultra matt emulsion will give a brighter and more spacious feel to any room and helps your walls withstand the rough and tumble of family life. The patented LumiTec formulation works with light-reflective particles to reflect up to twice as much light back into your room, and the Diamond formulation makes it 20x tougher, when compared to regular emulsion paints. At B&Q we want you to be satisfied with your colour selection. Not all monitors will display colours the same and paint tins may not show the same colour as your walls do in natural light. We therefore recommend you order a tester pot online or pop in store to pick one up so you are sure that this is the right colour for you.

Health and Safety

Please note that this item has additional safety or regulatory datasheets available. The product may have possible health and safety hazards covered in these documents. Refer to the container for full information and always follow the instructions.

Help & Advice

How to guides

Painting the walls and ceiling can be one of the most enjoyable parts of decorating a room. It's an easy way to refresh a space, or add character with a new colour.

To get the best finish, it's worth doing some thorough preparation before beginning and then working systematically around the room. With the right tools even the more difficult tasks, like painting the ceiling, can be made easier and more efficient.

In this guide, we'll be;

Painting the ceiling, coving and walls in a room

Using a water-based interior emulsion paint - for advice choosing the best paint for your room, check out our Interior paint buying guide

Buying guides

For a simple way to update a room, you can’t beat a lick of paint. Whether you’re putting your stamp on your new home, or are renovating a room that needs some TLC, interior paint can transform any space in the house in a few hours.

There are lots of paints available for different surfaces and it can be a bit daunting if you aren’t sure what all the different types, finishes and features mean. We are going to talk you through the ins and outs of interior paint so that you can buy the right paint with confidence.

Questions to ask before you begin

Which room in the house are you painting?

What goes on in the room you are planning to paint? Maybe you are painting a kitchen or bathroom that would benefit from a moisture-resistant paint. Some rooms might need an extra hard-wearing paint which can be wiped down and cleaned such as hallways, landings or kid’s bedrooms. Finding the right paint isn’t just about which colour you pick. We have different types of paint designed for use in different rooms. By choosing the paint that is specially designed for the type of room you are painting, you will get the best end result.

What type of surface are you painting?

There are different types of paint for different surface materials. As well as a comprehensive selection of emulsion paints for walls and ceilings, we have a wide range of specialist paint including ones that are designed for wood furniture, brick walls, and tiles. Choosing the right paint for the right material will ensure a longer-lasting result and the best coverage.

What kind of look are you going for?

Maybe your home has quite a traditional look and would suit a subtle, matt effect paint. Or perhaps you have a more contemporary style that would look great with a satin or metallic finish paint. When selecting paint, think about what you want the final look to be, so that you can choose the correct finish as well as the right colour.

How much time do you have to complete your decorating project?

If you need to get your painting job done quickly, we have a wide range of quick-drying options that will help you get a whole room decorated in a few hours. We have quick dry wall paint, primers, and wood and metal paint to help you make the most of your time whatever you are painting.

What state is the surface in?

Some of our interior paints can be applied directly to the surface. Others may require a bit of preparation before you can begin painting. Perhaps you are painting a freshly plastered surface or previously untreated wood, or maybe you need to fill in some holes or sand down an uneven surface. We have paints and primers for all sorts of surfaces that will help you achieve a nice, even finish.

Rated 5 out of
5 by
Cheylmoo from
Don't even think of buying anything else!!!Simply the best brilliant white emulsion you can buy!

Date published: 2017-05-12

Rated 5 out of
5 by
NSES from
Excellent paintBought this from the Enfield store. I have put one coat on the ceiling and the difference is amazing, so much whiter and a lot brighter. Forget the normal white matt emulsion and buy this. It covers dark colours with ease, I'd even go as far as saying it's as good as the dulux trade range. Worth every penny.

Date published: 2017-01-01

Rated 5 out of
5 by
ilikewhite from
Bright whiteMuch whiter than Dulux pure brilliant white, with an excellent flat matt finish when applied using a good quality roller. Will always use this in future.

Date published: 2016-12-19

Rated 5 out of
5 by
Patsy59 from
Whiter than whiteLove this paint it's easy to apply great texture and superb brilliant dazzling white finish ... does exactly as it says on the tin

Date published: 2016-10-26

Rated 5 out of
5 by
S_b1803 from
Ultra WhiteThis paint is very thick compared to normal emulsion, which means you need more. You also need a bit more elbow grease to get the paint on the wall. However as it is so thick, the first coat covered well and will be totally covered in 2 coats. (one tin did me 2.5 walls in a 4.4m by 2.6m room, one coat so need another tin for 2nd coat). The paint has a very faint sparkle to it which reflects the light and makes the room very bright.

Date published: 2016-02-12

Rated 5 out of
5 by
peepholepete from
A Great PriceA quality product delivered quickly. Will buy again in a heartbeat!