Tuesday, 3 February 2009

final creative briefs

After finalising my logo, i then edited the creative brief from ted baker to use. i broke it up into sub-headings and edited the text to go under these headings.I have decided to use the 'Timeless designs' logo which is in the circle instead of the figure, because i feel the figure would be more suited to a fashion agency rather than a creative agency.Where i was going to originally put the text around each side of this logo, i have changed my mind, because i felt this made the logo of the company too central, taking the attention away to the actual brief.I have created two briefs which i feel are both different. although they both use the text in the same way, because i feel this is a good way for the text to be read and informative, i experimented with the background to make them look more interesting.

This is my first attempt at putting together my creative brief. i have made the background gradient and scaled the size of my logo so it isn't too overpowering, this is likewise with the colours i chose. i didn't want them to distract the reader from the writing. i like this brief because it is plain, but colourful, and easy to look at.The next brief i designed i wanted to be more creative with the background, however not too overpowering. the image behind the writing was originally a photograph of some Orange flowers in a field. i then added a separate layer and filled it with the red/pink colour which it is now and changed the opacity of the block colour to a lighter one.I then used a filter on the image to create the sketched style of the flowers and altered how strong this came through in different areas. i did all this on photo shop. i then added on my text and made the headings a little bolder. i prefere this creative brief as there is more going on when you look at it, but not too much to distract the viewer from the information.the only issue with this creative brief design is i feel it could be too 'girly' with the colours and flowers on.