The Australian reality TV show is fronted by Manu Feildel and Pete Evans, and follows couples transforming their homes into instant restaurants. The rights to the format have now been sold to US production company Kinetic Content in a multi million-dollar deal.

The sale took place at annual television trade show MIPTV in Cannes, where this year's trends were reportedly dating and quiz shows.

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Kinetic producer Chris Coelen told Deadline: "Very rarely does a new format so quickly rocket to and sustain such massive success, and My Kitchen Rules has taken Australia by storm.

"It is a universal format that we believe will be embraced in the US."

Ten is also believed to have acquired Elle Macpherson's US reality show Fashion Star and BBC drama Ripper Street for broadcast in Australia during the MIPTV event.

The format of My Kitchen Rules rival MasterChef was recently sold to China in a deal with the Shanghai Media Group, while UK distributors Revolver Entertainment won the rights to a 60-minute documentary about Australian acting brothers Liam and Chris Hemsworth called The Battle of the Heartthrobs.