Early adopters stand to gain a significant competitive advantage and add more brand equity.

Sales will increase due to increased engagement, organic traffic and client loyalty.

How to become a Credible Professional Brand

Review your target market and customize your social networking posts so that you are talking to them and what makes them tick.

What makes your target market angry? However, keep it impersonal, E.G. “I hate it when people play the blame game”

Since we are all about personal responsibility, that’s is who we want to attract

Don’t rant and don’t cuss

What do you help people do?

Every one of your visitors has a reason for being there, be relevant and answer the question they ae asking – What’s in it for me?

Address their ‘pain’ issues. If getting leads is their ‘pain’, the post on getting leads. If having enough money to retire is their ‘pain’, then post on financial solutions to help them retire.

Biggest Mistakes that small business owners make on their Profiles

Profile Banner

1. Company branded instead of YOU branded
2. Religious or political (unless that’s your target market)
3. No banner

Profile Picture

1. Unclear, fuzzy, people too small
2. Not a headshot of You, people need to be able to clearly see who you are and you need to be smiling.

About Section

1. No contact information; email address, website
2. To much business promotion, the profile is about you- not your
business
3. Personal profile not connected with business page.

Profile Photos

1. You constantly partying
2. No event photos

It’s a good idea to attend lots of events and post pictures of the amazing people

you have met, show how you had fun.

3. No photos of your team
4. No candid photos, just google images
5. No professional photos, you should have something that looks
decent

Profile Posts

1. 80% of your posts are self-promotion
2. Tagging people that aren’t in your posts
3. No images in posts; without pictures your profile will be boring
4. No lifestyle posts; people want to know that you’re having fun and
experiencing things that others don’t.
5. Negative posts – political or religious
6. Game promotion
7. Bashing other companies
8. Posts with absolutely no redeeming value.

Do they show power by speaking from experience, educating and not getting defensive

Are they open? If someone is literally asking for information about your industry, I suggest an approach like this; “Hi, I know there are probably lots of people pitching you right now and I don’t want to do that, I just want to find out exactly what you are looking for.”

Are they active? Make sure that they visit their profile at least once a day.

Is their profile professional?

When you have identified a strong prospect – send them a personal message

“Hello [name], I am messaging you [because]. [Compliment] and [ask a leading question].

For instance:

“Hello Michele, I’m messaging you because I was reviewing your profile and noted that you are in network marketing. I’m also in network marketing and loved the description your wrote in your About section. It’s so cool that you are working full time in marketing – how is it working out?”

NOTE: Be sure to ask what they do if it hasn’t already been stated on their profile.

Don’ts of social media messages:

Don’t message everybody extremely fast, connect with them first, comment, like or share their posts.

Don’t copy and send the same message to all of your prospects.

Don’t tag people in pictures that are not in your statuses all the time

What to do if your message does not get answered:

Follow up with a comment to one of their posts; “Hey I sent you a message, hope you got a chance to check it out.”

Go back to the page where you found them and reply to their comments.

Building strong relationships

People are looking for proof/stories they can relate to, provide them

Use the word ‘because’ and give them reasons why

Why are you messaging them?

Why are you sending them info?

Why do you think they will or won’t be a fit for your business?

Why should the visit your business page or virtual event?

Be relatable (common interests)

Be a problem solver, NOT a salesman.

How to tell people “what you do”

Create curiosity and plant a seed:

I’m a professional recruiter for a company located in [state]. We are actually looking for people in your area, how’s the market going out there?

I show people how to make money promoting [x]. It’s pretty simple to promote with [the results people see] [the way the market is going] or [the amount of people looking for extra income these days]. Note: This is an example of social proof; it makes them think you and others are having success and they might like to look into it.

I teach those that are entrepreneurial how to become their own boss.

I have my own business, ever thought of doing something like that?

Rapport Building Question you can ask

What do you do?

— Listen to their answer looking for clues on how to approach
How long have you been doing that for?
— You wnat to know how long they’ve been at it so you will know how
to close

How have you primarily marketed your business in the past?

— You can be the expert in a field they aren’t familiar with
Have you had good results with that so far?
— Dig to figure out in what way you can help them

Have you ever considered trying something else, or are you happy with where you’re at now?

— If they are happy, put them in a tickler file to revisit in a month or so
— If they are unhappy, ask – What’s different in your life that makes
you open to a change?

Do you work full time or part time?

— You need this information to close the sale properly

Do you enjoy what you do?

— Yes or No, this is a very direct question

How do you mean?

— This is a a digging deep question

Why have you tried that contributed to your success in the past?

— You need to know what they have tried, so you know how to close.
What do you do for fun?
— If you could do that whenever you wanted, how many days of the
week would you? What if I could show you how to have more time to
do the things you love to do?

NOTE: The purpose behind the questions is to get your prospects to question what they are doing.

How to pitch your business

“Based on what you’ve shared with me, I think you may want to take a look at what I do. We’ve helped a lot of people in your situation”

“This may or may not be a fit for you, but I have another product (or project) that has helped hundreds (or 1000’s) of people make more money and have more time to do the things they love.

Possible Closing Lines to use

Based on what you’ve shared with me, I think you may want to take a look at what I do (or what I have to offer you). We’ve helped a lot of people in your situation.

I have another product (or service) for busy people, to help them with [a specific problem], if you are open to it I could send you some information.

When do you have about 15 minutes to take a look at something? I’m not sure whether it’s a good fit for you, but I’d feel bad if I didn’t at least share it with you.

Are you open to looking at something that won’t interfere with what you’re currently doing, but instead, would enhance what you are doing?

How to get your prospects on the phone after you’ve sent information

Offer your phone number just in case they have any questions, and then say – “what’s yours so I know who is calling?”

Follow up when they tell you to, when you know they have already reviewed your information.

If you want to get them on the phone ahead of time, say – “What’s your phone number, I will give you a call to find out where to send the info and where we go from there.

Things to remember when closing;

Always create a sense of urgency and excitement, give people a reason to want to buy or get involved.

Be in a hurry

Tell yourself you are the best ‘closer’ in the world

Be in control, this is not the time to try to be convincing.

If they are negative – move on to the next prospect

If you have sent them information – ask the what they LIKED about the info.

If they are positive – be supportive and enthusiastic about what they say, this isn’t the time to be a trainer.

If they like it but have questions – send them a tool; a guide, informational video, conduct a 3rd party conference call, refer them to some information online.

HOMEWORK

3:8. Block out ½ hour every day for sending out new messages, and a ½ hour to answer old ones.