British journo Mark Simpson is taking the Sunday Telegraph to task for its recent profile of ad-exec and “futurologist” Marian Salzman. Simpson, once described by British Vogue as the “gay anti-christ,” takes umbrage with the paper’s failure to call out Salzman for her claim that she’s responsible for the “metrosexual” phenomenon and birthed the narcissistic urban-dwelling aesthete in 2003 in order to market Peroni beer to American audiences.

On his blog this week, he posted an open letter to the newspaper, tracing the term back to a 1994 article he wrote for the Independent, “Here Come the Mirror Men,” and a 2002 Salon piece, “Meet the Metrosexual.”