Paolo Salmaso was born in Venice in 1987. He studied graphic design at Libera Accademia di Belle Arti of Florence (LABA) where he graduated with merit in 2011.

In 2010, he created Simple Sign, which identifies his philosophy. Simplicity, neatness, geometry and symmetry are the constants of his projects, which range from photography to video making, encompassing graphic design, up to the actual production of design objects, therefore showing his ability to adapt to different contexts while maintaining his simple, yet sophisticated coherence.

“The grind divides an available surface into a range of proportional spaces, and forms an optical structure for the graphic research: letter, photo, drawing and color. The grinds are systems of arrangement. A rational composition settlement will be always more persuasive then a random accidental by chance any advertising image”.