A new survey conducted by Collective Bias finds that one-third of Millennials have purchased from a brand after seeing a sponsored post.
The data is encouraging for advertisers who are investing in engaging native ad formats like sponsored posts or influencer marketing.

Native advertising is advertising that mimics the appearance and functionality of the platform in which it is placed. For example, take a scroll through any real estate listings site, and you’ll likely be served a fair few ads cleverly ‘hidden’ within plain sight. The difference here is that these ads have been designed to look just like every other listing on the page – it’s only when you look a little closer that you see the ad for what it is.

On May 17, Google showed off a number of advancements in machine learning and artificial intelligence with the unveiling of its latest search tool, Google Lens, boasting uses across a variety of applications, including searches across Google Maps or simple general knowledge searches.