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Target, 'Parents' Magazine Launch Family E-resource Partnership

MINNEAPOLIS -- Target and Parents magazine have teamed up to create a one-stop Internet-based resource for parents, to help them meet the daily challenges and adventures of parenthood.

March 21, 2005, 07:00 pm

MINNEAPOLIS -- Target and Parents magazine have teamed up to create a one-stop Internet-based resource for parents, to help them meet the daily challenges and adventures of parenthood.

The newly-launched Web-based platform, www.Target.com/kids, invites families to log onto to find articles from Parents that cover a variety of parenting and child development-related topics ranging from party planning and sun safety tips to rules for road trips and stress busters for tired moms.

Also, in early May, new families can subscribe to receive customized e-newsletters for babies 0 to 24 months old on www.Target.com/baby. Each e-newsletter will provide age-appropriate tips and articles from Parents experts, which track the development of their child.

In addition, Parents.com visitors will see a link to Target.com, directing them to shopping resources, articles, buying guides and the Target baby gift registry. Guests will also find expert advice from Lamaze, an organization promoting, supporting and protecting normal birth; Playing for Keeps, a national nonprofit promoting healthy play for children; and Target designer partners Liz Lange and Amy Coe.

"Our readers are active consumers of back to school outfits, baby shower gifts and nursery room items," said Jan Studin, publisher, Parents. "This partnership brings our readers' interests full circle, endowing them with the tools to both learn more about parenthood and to meet their daily challenges well-armed with resources."

"We're thrilled about this partnership. It brings together two extremely well-respected brands," added Patty Oppenheimer, marketing director, Parents. "The synergy this partnership provides allows Target, and us, enormous opportunities to reach out to our readers in new and exciting ways."

Target currently operates 1,330 stores in 47 states nationwide and gives back more than $2 million a week to its local communities through grants and special programs.

In other Target news, the chain said Monday it expects same-store sales for March to be near high end of the range of its previous forecast. On a recorded call, the company said that, based on results through March 19, same-store sales for the five weeks ended April 2 were running near the upper end of its forecast range of a 6 percent to 8 percent increase, to reflect the impact of an earlier Easter holiday this year. The company is expected to report its March sales results on April 7.