The Idea

In 2016, we received a brief from our client PENNY to communicate the topic of ‘BBQ’ in line with their brand values: neighbourly, unconventional, and naturally with an intense focus on the range of PENNY products for Germany’s favourite outdoor pastime.Our solution for this challenging task: an online series in which we tell the story of a neighbourhood barbecue party in several webisodes. We chose the popular and extremely versatile actor and producer Christian Ulmen for the starring roles in this format. For PENNY, he slipped into the roles of five very different – and equally zany – characters who create chaos at the barbecue party.Thanks to ‘Angrill Andi’ (Barbecue Bruce), ‘Beilagen Beate’ (Sides Susan), ‘Veggie Valentin’ (Veggie Victor), ‘Gourmet Gero’ (Gourmet Gordon) and ‘Fussball Frederik’ (Football Fred), we fulfilled not only our client’s wish for a weird and wonderful campaign. At the same time, each of the five characters stood for a specific segment of the PENNY barbecue product range. Apart from in digital channels, the campaign could also be seen on TV, in print and at POS.