May 23, 2011

Green Fashion Monday: Philanthropic Flip-Flops

On Fashion Monday, we highlight a hip, green fashion item. Got a stylish eco-friendly product to recommend? Tell us about it and look for it in an upcoming blog post.

Coming soon: Summer. If your beloved flip-flops are shredded beyond recognition and it’s time to consider a new pair, consider Freewaters. It’s a new outfit founded by Eli Marmar and Martin Kim, natives of the San Francisco Bay Area and veterans of gear companies O'Neill and Burton. They started Freewaters in part to help end the global water crisis; when you buy a pair, someone (likely in Kenya) who didn’t previously have access to drinking water gets clean water for a year. To boot, the footwear’s got a slew of green features, including leather-free options (still durable, don’t worry), PVC-free rubber straps, recycled-plastic-bottle lining, and biodegrable packaging. The sandals fit well and look good, thanks to original designs thought through in a solar-powered studio in the redwoods. $26-$100

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