…immersion clearly has links to the notion of flow and cognitive absorption and all three use things like temporal dissociation and awareness of surroundings as indicators of high engagement. However, immersion is concerned with the specific, psychological experience of engaging with a computer game. This need not be the most optimal experience, often falling far below being a fulfilling experience, nor even representative of a person’s general experience of playing games. Immersion rather is the prosaic experience of engaging with a videogame. The outcome of immersion may be divorced from the actual outcome of the game: people do not always play games because they want to get immersed, it is just something that happens. It does seem though from previous work that immersion is key to a good gaming experience.2