Welcome to a new series of conversations, loosely based on one topic, always centred around genuine conversation. Think of it as an invitation to join our chat, one that ranges from self-care to productivity hacks, goal setting to reflective processing. We'll introduce you to the people we meet, love and respect, because, well, we believe it's important to share the gems you find.

Get ready for a big and juicy post that is all for you if you are looking for some social media direction! We've been talking trends all February with clients and at public events, so it's about time we shared the highlights right here with you.

Dig in, ask questions and be sure to spend some time indulging in our brilliant Digital Ready coach panel where we delved super deep into digital marketing for 2018.

I asked Hobart based digital designer Sarah Crawford of A Lined Design about her thoughts on branding. I got some sweeeet answers, which are all laid out for you below. Take notes, make some memes and quote this young lady cos she's just nailed it.