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Greenpeace, Facebook in truce over energy

Facebook and Greenpeace have called a truce over a clean energy feud that had the environmental group using the social network's own platform to campaign against it.

Greenpeace and Facebook said on Thursday they will work together to encourage the use of renewable energy instead of coal.

Last year, Facebook opened a data centre in Prineville, Oregon, using the area's cool nights and dry air to save energy while keeping its systems from overheating. It also received generous tax breaks for adding jobs to the economically struggling region.

But Greenpeace wasn't happy that Facebook picked a site for its data centre that's served by a power company that generates most of its electricity from coal to power the data centre.

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It started a campaign to get the social network operator to use renewable energy, attracting some 700,000 supporters on Facebook.

Greenpeace said it was ending the campaign and declared victory on its "Unfriend Coal" Facebook page, which was still up on Thursday morning.

The page has more than 180,000 followers.

Facebook says it will work with the group to promote clean, renewable energy and encourage other technology companies to do the same. The company said it will now state a "preference for access to clean and renewable energy" when choosing where to build its data centres. But it stopped short of saying it will only build on such sites.

Clean energy has also been big issue for Silicon Valley's Google Inc. The online search leader has been trying to prove that its business model is environmentally friendly and recently revealed exactly how much electricity it uses (about 2.3 kilowatt-hours of electricity per user last year, about the same as what 207,000 US homes would use in a year). It has also invested nearly $US1 billion ($A1.01 billion) in renewable energy projects such as wind farms and solar projects.