Saints Row ad Campaign 'Pompous'

An entertainment analyst has spoken out against Saints Row 2's most recent ad campaign, which unashamedly berates aspects of its key rival Grand Theft Auto IV, as "unusually pompous".

Speaking as part of Janco Partners analyst note, and picked up by Gamasutra, Mike Hickey says that, "The trailer directly attacks Grand Theft Auto IV in game content, an unusually pompous position in our view, considering GTA IV is estimated to be the highest grossing 1st week entertainment release of all time - and is currently the highest quality scored game on both the Xbox 360 and PS3 according to Metacritic.com."

THQ's open world game was recently delayed, with the publisher stating that the extra time would be taken to polish the title, and Hickey concludes, "We remain conservative on our sales expectations for Saint's Row 2, in light of mediocre game previews and a delayed release in-part from quality concerns."

Does THQ's GTA baiting campaign overstep the line, or is it merely in keeping with the tongue in cheek tone of the game? Air yourselves in the comments section below.