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The Drones are Coming

It had to happen, sooner or later: last week Amazon made their first delivery by drone. They’ve been testing the potential of autonomous rotorcraft for more than three years, so it was about time that they started making flying deliveries – it’s something that Santa Claus has been doing since 1821, after all. Let’s be clear, though: the Amazon customer in question lived close to the fulfilment centre, in the wilds of Cambridgeshire. He’s one of exactly two customers who are currently eligible for the service, although Amazon plan to roll the ‘Prime Air’ service out to “dozens” of customers in the future.

They’re wise to experiment in the flatlands of Cambridgeshire, where there’s precious little in the way of geography to challenge the algorithm that steers the drone, and relatively few people around who might sue if a drone and its 2.7kg payload fell on them.

Amazon Prime Air – coming soon, to a back garden near you?

As a proof of concept, consider it a genuine milestone. People can now receive manna (well, popcorn) from the heavens. In daylight. When winds are low. When it isn’t raining. Or snowy, or icy, or foggy. Assuming, furthermore, that you don’t live in a place where a cable such as a telephone wire passes over your garden. I suppose that trees and birds might pose a problem, too – not to mention thieves who could try to bring down a drone as a kind of ‘lucky dip’ at its unknown contents.

Avoiding the perils and complexities of aerial navigation, but perhaps more at risk of theft, is the (apparently nameless) robot demonstrated last year by Starship Technologies – a company set up by Skype founders Ahti Heinla and Janus Friis. It operates at street level, toiling along at four miles an hour with up to 18kg of packages on board. It’s not intended to make long-distance deliveries, but to cover the final mile after a ‘portable warehouse’ is stocked up and then parked in your neighbourhood… for a claimed $1 per delivery (which is to say around a fifteenth of the cost of a person in a van).

Unlike the Amazon drone, which drops off its package and immediately heads home, Starship Technologies appear to have designed their drone as a mobile box that opens when it meets the designated recipient. Not so great if you’re not home: the robot doesn’t appear to have a mechanism that would allow it to offload its cargo at your premises.

That a package might be left unattended in my garden is nothing new: the delivery drivers that come to my house already leave my goods in a variety of random places, including the doorstep, any of three wheelie-bins, my neighbour’s garage, my son’s sandpit, and on or under the garden furniture. What happens in high density urban areas, though?

One suggestion is that we should all have a giant mailbox for parcels. Hippo Dropbox, for example: a secure box at your address where a delivery driver places the package inside, and the door locks as soon as it’s closed. (A barcode on the inside of the door can be scanned, this constituting a signature where required.) That’s a neat idea, except that at this time of year I’m sometimes getting five parcel deliveries a day – some of them surprise gifts. I foresee the first driver of the day using the Hippo box, secure in the knowledge that he’s done the right thing… but this leaves the box locked. The high-value item that arrives next can’t go in the box, per the delivery instructions, and the barcode can’t be scanned in lieu of a signature. That item must go back to the depot, journey wasted, perhaps several days running.

While logistics textbooks often discuss the ‘final mile’, it appears that the final few metres might be the toughest of all to crack.

Hippo Dropbox. The standard size is £235.00 with free delivery (but where will they put it?)

One problem that the flying drone must overcome is that a map reference alone does not identify a household, because in many cases people share a building. Where do you drop a parcel, when your customers live in high-rise flats? Bizarrely, if the future is delivery by air, we would be entering a time where the logistics of home shopping become simpler for those in rural areas – but that’s no good because over 54% of the world’s population live in urban areas (according to a 2014 report from the UN, with a rise to 66% by 2050 anticipated).

I’m not anti-drone as such, and using them to deliver packages is probably a better application than bouncing one off the Flying Scotsman, but there are practicalities to consider.

What’s the environmental impact of a drone? It’s clearly going to consume a lot of electricity because those quad-rotor aircraft expend most of their energy simply in staying up, with forward motion being a relatively minor component of the vector. Maybe you can install a solar farm, or claim your electricity comes on a green tariff such as nuclear. Well, maybe… but electricity is a commodity and when you’re using ‘green’ energy for one thing, it means somebody elsewhere is having their needs met with fossil fuels, so I don’t buy that. There’s also the question of noise, and some people might raise safety concerns. Not an issue while the drones are being used experimentally (or as a marketing gimmick), but what if there were thousands of the things buzzing about?

A question that we have to ask ourselves is, do we really need to receive things in such a hurry? Many businesses are still grappling with the implications of next-day delivery, and those who have made that particular leap have in some cases moved on to same-day delivery. Delivery within two hours. Delivery within the hour. And now… what?

I’m concerned because it makes me think of the Stanford marshmallow experiment, where developmental psychologists assess the maturity of a child based on his or her ability to resist the temptation of an immediate reward. Children who can’t resist the temptation to have it now are scientifically proven to be more prone to impulsivity, aggressiveness and hyperactivity. As adults, they’re more likely to abuse drugs and other substances, more likely to get divorced, and more likely to be overweight. And now we’re designing logistics systems to respond to the demand for instant gratification. We’re rewarding and reinforcing the idea that clicking the button delivers satisfaction… even though we know that there’s this thing called climate change, that it’s man-made and that it’s accelerating. You can have it now, or you can be ‘green’. Which will you choose?

What a curious age we live in!

On a more worthy note, experiments in Malawi have seen a drone used to transport blood samples to a clinic where HIV testing can be performed. In a country where the roads are bad, sending blood samples via motorcycle courier is expensive, so batching together a large number of samples is the norm. This can result in dangerous delays, with UNICEF reporting that it can take as long as eleven days for blood samples to reach a laboratory. Matternet believe that their drones could be the answer.

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3 thoughts on “The Drones are Coming”

Have you see 7-eleven is doing drone deliveries in the US? http://www.recode.net/2016/12/20/14026396/7-eleven-drone-delivery-flirtey-first-retail-us-reno-nevada
Makes sense if you can get donuts delivered to your door in quick time that instant gratification would correlate with being overweight! Interesting re challenge of final mile. In Australia, supermarkets, Australia Post & others are setting up banks of distributed drop off boxes & text code to mobile when delivered. Are people happy with end of street or a few blocks away?

Thanks for the 7-eleven story. I think I saw something about it earlier in the year, but I’d forgotten.

Personal drop-boxes are an interesting solution. Mini-markets, petrol stations and others that act as collection points for parcels are often burdened with packages and associated extra work at this time of year. (Where would your local newsagent store a kid’s new bike?) Anything that eases the makes clear the finite capacity of the system must be a good idea.

I understand that Norwegians have always had their letterbox at the end of the street, such that postal deliveries only involve the major routes (the ones more likely to be clear of snow…) but perhaps that still doesn’t solve the problem when a package must be signed for. We’re figuring out solutions, slowly, but expect more “format wars” before these challenges are resolved.