Former leading New Zealand publisher and bookseller, and widely experienced judge of both the Commonwealth Writers Prize and the Montana New Zealand Book Awards, talks about what he is currently reading, what impresses him and what doesn't, along with chat about the international English language book scene, and links to sites of interest to booklovers.

Tuesday, April 10, 2012

Amazon’s $1 million secret

By quietly supporting small presses and literary nonprofits, is Amazon backing book culture or buying off critics?

The Brooklyn Book Festival’s website debuts a new feature this year called OnePage. Every week from March through September, OnePage will post part of a previously unpublished work — chunks of correspondence, scenes from books in progress — by authors such as Darcey Steinke, Martha Southgate, Paula Fox and Stefan Merrill Block. There will also be mini-profiles of participating small presses, including indie mainstays McSweeney’s and Akashic.

That a Brooklyn book festival would promote small presses and their authors isn’t surprising. But the sponsor of OnePage has raised a few eyebrows. As the festival’s press release noted, “The project is made possible with a grant from Amazon.com.”

Yes, much of the literary world is in full-throated revolt against Amazon’s dominance — bookstores fear Amazon will pushthemoutofbusiness, authors worry about deepdiscounting, and the Department of Justice is considering the major publishers’ challenge over the price of e-books. But amid the public and private rancor, the massive e-retailer is very quietly trying to make friends in the book world. Its strategy is simple and employs a weapon Amazon has in overwhelming supply: Money.
The Brooklyn Book Festival is just one of many recent beneficiaries of Amazon’s largess. According to a list on Amazon’s site, prestigious groups such as the PEN American Center, journals like the Los Angeles Review of Books,One Story, Poets & Writers and Kenyon Review, mentorship programs such as 826 Seattle and Girls Write Now, and associations including the Lambda Literary Foundation, Voice of Witness and Words Without Borders have all received grants.
While the dollar figures are not always announced, according to interviews and press reports, many recipients said they have received between $20,000 and $25,000. With the more than 40 current grants listed on Amazon’s site, this suggests the company distributes approximately $1 million annually to small presses and other literary-minded nonprofits. (Publishing sources confirmed that number, but Amazon would not.)
At a time when independent publishing is struggling to survive, in part due to the influence of Amazon, recipients say that these grants offer crucial — if ironic — life support. Sometimes the grants pad out thin margins of survival, and make it possible for worthy programs to maintain their tiny staffs. And there’s no question the grants support legitimately important work: Literature in translation, international poetry, smart criticism, youth literacy efforts.
If few Amazon customers know anything about the company’s growing charity presence in the world of literary nonprofits, this is by design. Since launching its grant program in 2009, Amazon has kept its efforts low-key. Indeed, Salon’s repeated requests to discuss the grant program with Amazon — or to interview Jon Fine, Amazon’s director of author and publisher relations and the man who distributes the money — were all declined.