Vintage Grand Cru is an online wine merchant based in Hong Kong. We weren’t sure how to start on this logo as every kind of wine and wine related logo has been done a million times. This was going to be challenging and we wanted to do something unique and different. During our research we stumbled upon an article about food symbolism during Chinese New Year Celebrations. There was no symbolism for wine but we did find the symbolism of grapes:

SYMBOLISM OF GRAPESwealth, abundance

We found this interesting and started looking at other things with the same or similar symbolism. We found and liked the:

SYMBOLISM OF DEERwealth, long life

It was exciting to us to think of the deer being a logo for a wine merchant instead of the typical wine glass, wine bottle, vine, grape or vineyard logos. It was something new and fresh and quirky.