I've posted this before on Facebook, but at a recent TBU seminar when I talked about the competition, some attendees were really flustered with not only rental machines but also those foamy sprays and powders some consumers use on their carpet.My recommendation is the same. Have a page on your website with cleaning tips, really good advice for your customers to consider when they want to clean their own carpet. After laying it all out there, with a nice introductory special for your company to do the work, you will get jobs.You have to think why they clean their own carpet. It's not always about the money. It could be another reason, such as not sure who to hire and so they just do it themselves.