News

Retail

Selected Brands
is in fact born out of a shoe store and was for many years conducted parallel
to the distribution business.
We have many years of retail experience and understand the importance of being
out in the field, which largely reflects the operations we conduct today. With
strategically placed outlets and shop- in-shops, we aim to strengthen the
different brands' positions in the market and be as available to the end
consumer as we can. We constantly strive to be in place to feel the pulse of
the market and keep up with the latest trends. Our first outlet we opened already
back in 2001 and is still active.

We are also engaged in own retail through various
shop- in-shops. All are located in malls or stores that lives up to the brand
standard and quality and who we feel can contribute to the brand's journey
forward. In our shop- in-shops, you'll find trained and dedicated staff, as
well as the widest range of products, coupled with the feeling that the brand
wants to convey. Everything to strengthen and build awareness in the market.

In addition to our own retail, we daily work with strengthen and support our
key -accounts in their daily work and to increase the sell-thru.