Bliss

Written By:

Guy Brighton

Joseph Campbell once said, We must be willing to get rid of the life we've planned, so as to have the life that is waiting for us. Meghan Cleary in...

Joseph Campbell once said, "We must be willing to get rid of the life we’ve planned, so as to have the life that is waiting for us." Meghan Cleary in this month’s JC Report writes an interesting piece about the trend for this search for ‘Bliss’.

All this doom and gloom, she says, is giving birth to a new kind of realization: Be yourself. Follow your own path.

Going straight for your Bliss means inventing your own course of action. The fashion business is already seeing the impact of Bliss as Meghan reports:

Aiming to democratize retailing, Storr is an online marketplace where anyone can build their own outlet, encouraging friends and followers to shop their curated wares from startup and big-name brands instead of going to Amazon

In this episode, founder of organic personal care brand Seed Phytonutrients discusses the viability of a hybrid DTC and wholesale strategy in a market that has shifted distribution channels in response to increasing consumer demand for sustainable and natural beauty options

The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time

The brand leading the next generation of tech x beauty experiences just debuted its Color&Co virtual consultation platform, enabling on-demand personalized hair color advice as well as custom formula blends shipped to home to level up the box customer experience

CEO Zac Brandenberg explains how the online wine marketplace took on an entrenched category, realizing the opportunity to apply the convenience of ecommerce and popularity of DTC brands to the wine space