Make sure you're leveraging Facebook's back end to promote Instagram content.

Hashtags are fun, but there's a science to it.

Promote who you are and what you stand for. Not just your real estate business.

Everyone knows social media rule No. 1: Don’t post anything that will embarrass you in the future, and don’t appear in any compromising photos. This principle becomes especially crucial with platforms such as Instagram, where the social currency is imagery.