The State of Digital Marketing in 2015

Did you know that 40 percent of the world’s population – about 3 billion people – use the internet?Desktop-based devices remain the most popular way to search online, but they face growing competition from smartphones and tablets, with the latter converting better than anything else.

Content marketing on social media channels remains a highly prized asset for both business to business (B2B) and business to consumer (B2C) brands, but digital marketing is still cited as the best tool for improving customer communications and loyalty.