TMCnews Featured Article

Zoompf Releases Result of Inaugural 2010 State of Web Performance Report

Provider of Web performance optimization software Zoompf has released the results of the inaugural 2010 State of Web Performance report, which ranks and details the performance of the top 1000 Web sites, after analyzing over 88,000 separate URLs.

Additionally, the company also has introduced its new Web performance software as a service (SaaS (News - Alert)) offering, Web Performance Optimizer (WPO). Company officials said that thanks to this offering, companies can now improve the speed and performance of their Web applications without having to throw additional servers, load balancers, or other hardware at the problem.

Theresa Lanowitz, CEO and lead analyst at voke, said that Zoompf is offering a much-needed solution that helps companies optimize their applications by making a tangible difference in the speed of their sites, resulting in a direct improvement to the bottom line.

The new On Demand WPO empowers organizations to speed up their Web applications.

Company officials said that this simple-to-use Web-based software allows customers to conduct an assessment of their Web applications without any interruption to production systems.

Zoompf WPO works on both in-house as well as cloud-based applications. Zoompf's customers have found, on average, a 43 percent reduction in page load times.

The company has used its own WPO to compile the inaugural 2010 State of Web Performance report on the top 1000 sites. The State of Web Performance report found that Web content is far more bloated than it should be. The report observed that nearly 20 percent, 1 byte in 5, of Web content served by the Alexa Top 1000, can be eliminated via lossless optimizations that have no impact on content quality or substance.

Additionally, the report also noted that 27 percent of static resources that should be cached are not, because they are missing the information required for browsers to do so. This has an enormously negative impact, especially when operating within a shared caching environment.

Billy Hoffman (News - Alert), founder and CEO of Zoompf, noted that as fixed and mobile networks have seen dramatic performance improvements, in many cases applications have not kept up and are now the bottleneck in improving the user experience.

Hoffman said that in an always-on, instant-gratification world, Web application speed is becoming the next competitive advantage. "Companies need to not just monitor, but actively work to improve application speed to keep up with user expectations. The good news is that companies can make simple changes to their application code, without adding any additional hardware, and see significant improvements in their application performance and user experience."

Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu's articles, please visit her columnist page.