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A new school year has begun. Teachers have dusted off chalk brushes. The cafeteria lady has a brand new “secret” sauce. And children are already counting down the days until summer vacation. And at Print Three, we’re offering advice on creating effective content for school newsletters, ensuring they don’t become paper airplane parts in classrooms.

At Print Three, we’ve already debunked the myth that print is dead. We’ve also shown that while you can’t deny digital marketing’s effectiveness, it’s necessary to bridge the gap between your print and digital marketing. There are also certain instances where the World Wide Web won’t do, and classic print can’t be rivaled. As the saying goes, everything old is new again.

Thanks to the digital era we live in, every colour in the spectrum is at our fingertips. You can choose from hundreds of swatches at hardware stores, leaf through endless pages of Pantone books, or fiddle with colour finders in computer programs until you achieve the perfect hue.

Imagine Apple taking all their websites, packaging, and even their commercials, and replacing their signature font, Myriad, with… Comic Sans. Would Apple still ‘feel’ like the Apple you’ve come to know and love?

You’ll often hear that the millennials are the ‘storm-bringers’, out to change the face of just about anything and everything. As ridiculous as that may sound, when it comes to marketing and advertising in particular, that’s not exactly an exaggeration.