After Dubai, PRCI-i spreading wings

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Sunday, 22 January 2017

Vinay Kumar

DUBAI: In a move that will strengthen the bond among
media and PR professionals across the world, India’s largest communicators body
Public Relations Council of India (PRCI) has initiated steps to form its
international chapters.

After the launch of PRCI-i (International) at Dubai
recently, the organization has initiated
steps to launch other global chapters.

“This is only a beginning and we will soon have PRCI-i
Chapters in Sri Lanka, Malaysia, Singapore, Australia, UK and USA,” said global
wing Director T Vinay Kumar.

Public Relations
Council of India (PRCI) is a premier non-political and
not-for-profit organization of professionals in the fields of public relations,
communication, advertising and many other allied services. It has been actively
pursuing the spread and popularity of communication and Public Relation in
India. It has close to 30 Chapters pan-India.

Recently,
PRCI launched its global endeavour by initiating formation of its UAE Chapter
and is working on setting up its wings in Australia, the US and Europe.

“PRCI today has
emerged as one of the foremost platforms for PR and Communication professionals
for global exchange of ideas in areas of public relations, corporate
communication, advertising, brand management and academics,” said the organisation’s
Chief Mentor and Chairman Emeritus.

PRCI has successfully
conducted ten global conferences and five international meets till date. It’s
much vied annual prestigious awards: Chanakya Awards, PR Hall of Fame Awards
& Corporate Collateral awards are like Oscars of PR & Communication
world. Every year hundreds of achievers in the media & journalism,
corporate communication & advertising, public & social services get
recognized by PRCI in gala global conclaves in the major cities across India.

“PRCI is also promoting
knowledge forums on various business and media platforms,” said its national
president B N Kumar. In its endeavor to promote skill development, PRCI has
initiated training programmes for upcoming with the help of veteran
communication professionals and senior journalists across India. In a first
such move, PRCI has formed a Guest Faculty Pool with media and PR professionals
to conduct practical training for mass communication students in Bengaluru,
Mumbai, Kochi, Pune and Delhi, he said.

In 2013, PRCI launched its youth wing – Young Communicators Club (YCC) - across its chapters in the country. This platform gives an opportunity to the students of Journalism & Mass Communication and Business Management to learn the ropes of the industry and get industry ready after interacting with eminent media personalities through a series of workshops, seminars, contests and creative events and festivals, said YCC chairperson Geetha Shankar.