Monday, 28 July 2014

Mobile Apps

Mobile Apps for business

More and more of
your customers are interacting with you on their mobiles rather than
their PC's. Social media, responsive websites and mobile apps make it
easier for customers to access you wherever and whenever, therefore
it is important to keep up with your competitors and cater to the
mobile market.

A cost effective
way to become available on mobile is to get a responsive website
which could mean updating your existing site or getting a new one
altogether. A responsive site is scaled down to look good on mobiles
and it is also easier to use on mobiles.

Mobile apps that
have a feature which your website does not have is also a good route
to take. More expensive but gives a great brand impression. If you
have the budget it is advised to make the app available on all
platforms including Iphone/Ipad, Android, Blackberry and Windows.
After all you don't want your customers to miss out due to the phone
they have. You can add something like a game, social media or
something unique to your app to get people coming back. The
possibilities are endless and mobile apps can start from £750 per
platform depending on complexity and which agency you go to. Metapps
Ltd is a very competitive agency.

Mobile apps can
also be used in businesses internally. Many restaurants, banks and
sales companies use Ipads with their app built specifically for their
requirements. Whether it be used for inputting customer data, orders
or stock taking for example, a mobile app can increase efficiency in
your company.

Social media is
another way your customers can interact, this can be included in your
website or mobile app. Customer services is even more important in
this day and age as it is so much easier to complain publicly via
Facebook or Twitter. You will also have to be careful how to respond
to customers often it is good to make a public response even to let
the customer know that you will contact them directly so that other
customers can see that you do take complaints seriously. Also if you
get a FAQ (frequently asked question) and respond on social media it
can cut down the amount of messages you need to respond to as they
can see an answer.

Mobile apps for entrepreneurs

Ever had an idea
for a new games, social network or something to fill a gap in the
market? A mobile app can go viral and become an instant success with
a good concept and good marketing. Whether it is something new or
improving existing functionality there are opportunities for everyone
to create mobile apps. Usually the basic apps which are simple for
users are the best!

Competitive
agencies such as MetApps Ltd are great for individuals as they
produce low cost apps with great quality, there are also payment
plans available to suit all pockets.

Mobile apps can be
seen as an investment, the larger the user base the more likely that
the app can be sold at a profit. Mobile apps can also be used to gain
income from advertising, charging the user to download the app or by
containing in app purchases depending on the nature of the app.

Overall, mobile
apps will become more popular than websites therefore to keep engaged
to your market GET AN APP! For a competitive quote visit
metapps.co.uk or call 0121 663 0119.