Mentor and manager to multiple team members. I worked closely with the Director of Product Management (Consumer) and SVP of UX.

User Experience Improvements

This redesign addressed UX search issues we discovered in usability testing, and gave users a more-streamlined, quick-booking work flow. We also elevated the prominence of intro offers. Resulting in:‍

74%

Increase YOY in Searches

91%

Increase YOY Bookings

Business Results

141%

Increase YOY in Purchases

50%

Of people who bought an intro offer becoming full-paying clients

MINDBODY

Business App Redesign

The Business App allows users to manage their appointment schedule, their class rosters, look up client information, and track sales.

My Role

Lead UX and visual designer and a primary contributor for entire product.

User-Experience Improvements

We gave users a new schedule view, and streamlined the process for editing appointment availability. After taking over the design leadership of this app in 2014, the app jumped from being a 2.8 star app to a 3.9 star app.

Business Results

Significant increase in Engagement (measured YOY)

Steady increase in adoption since release (among both staff and business owners)

Wireframes & Visual Design

Below, are two design flows from the MindBody Business app. The first design is an Android wireframe I created after the new Material design visual language was announced (in 2014). This wireframe shows how the app's date picker works. The second design is an iOS visual design exploration of the appointment booking work flow. I created this exploration when we were exploring ideas for our new business facing design library

MINDBODY

Design Library

Throughout my career at MindBody, I created multiple design libraries, initially based on Brad Frost’s atomic design. Eventually, I began basing the new libraries on Google’s Material Design approach. In 2015 and 2016, I collaborated with our visual designers to create our most comprehensive library to date, called Radiance.

Results

A comprehensive component-based design library that allowed us to create a cohesive design and brand across our consumer products. This library later served as the foundation for our business products design library MB 2020. View both libraries here.

View Case Studies

Want to know more about my process? View an overview here or take a look at one of the three projects I documented as a case study.