MCGRAW HILL FINANCIAL

McGraw Hill Financial – COBE iPhone App

I was hired to create the McGraw Hill Financial COBE (Code Of Business Ethics) iPhone App. This project was brought to me via the Madzik Agency whom I had previously worked full-time for a few years earlier. Madzik had been creating a video series for MHF and brought me in to freelance on this interactive project. I also worked closely with the development team from Evolvinx.

My roles for this project included the ideation of app features, user experience wireframes and information architecture, interaction design and creative direction & design. It was important (as with any project) to maintain visual and interactive cohesion with the brand’s overall direction. I worked closely with their branding and style guidelines to create a product which fit well into the McGraw Hill Financial ecosystem.

The user experience was a little more tricky than one would initially imagine. I felt like what was being created was something that the user would actually not be looking forward to using. What this app is, is a yearly certification which all employees of MHF had to read and be tested in. My first rule in building this was, don’t make it difficult to get the user up, running and completed. That included; downloading the app, signing up & creating an account, and making it simple and intuitive enough that little thought (if any) had to be used to get certified. After logging in then the task in simplicity became the next challenge. The written form of the COBE was basically a long word doc which was pretty mind numbing to read. Chopping up the information into palatable chunks and dividing them into sub-sections was a simple yet extremely necessary solution. Then creating an intuitive and clever testing system was created. Overall the project was a huge success and everyone was happy with the results.