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22 Mar 2017

News

MESH Experience named “Woman Owned Business Supplier of the Year” by Delta Air Lines

MESH Experience is honored to be receiving a diversity award at the 18th annual Delta Air Lines Star Awards event in Atlanta on March 22nd 2017.

The award ceremony recognizes the contributions of its top small-business, minority-owned and women-owned supplier partners at the Delta Flight Museum where Ed Bastian, Delta Air Lines’ CEO, will be speaking.

“We are committed to a supply chain that reflects the wonderful diversity of our customers worldwide,” said Greg May, Senior Vice President – Supply Chain Management and Fleet Operations. “Supplier diversity enables us to partner with smaller companies that bring different ideas and ways of doing things to the table.”

Fiona Blades, who founded MESH Experience over 10 years ago, will be there to accept the ‘Woman Owned Business Supplier of the Year’ award along with the Delta Account Team at MESH, including Catherine Rickwood, Vice President, North America, who has been instrumental in building the Delta relationship over the last five years.

Blades describes what this award means to MESH, “Recognition from Delta for our work not only means a lot to our team but I hope will encourage other clients to give diverse suppliers, like MESH, the opportunity to work with them. The safe choice, isn’t always the best choice for business. In collaboration with our Delta clients we have introduced MESH’s unique Real-time Experience Tracking approach giving Delta a competitive edge when it comes to understanding how people are experiencing Delta and other airline brands.”

For 18 years, the Star Awards program has honored suppliers and Delta team members who champion supplier diversity. Star Awards honorees are nominated and selected by a review committee based on several categories including quality, value creation, innovation, customer service, cost savings and community involvement.

About MESH Experience

MESH Experience, a full-service data and analytics consultancy with offices in London, New York and Sao Paulo, helps brands to unlock growth potential by understanding how people experience them. Launched by Fiona Blades in 2006, MESH pioneered Real-time Experience Tracking (RET), described by Harvard Business Review as “a new tool (that) radically improves marketing research”.

With ten years of expertise in capturing millions of real-time experiences, MESH has become an industry leader in helping brands, like Delta Air Lines, LG Electronics, Diageo and Unilever, to understand the most impactful way to invest marketing budget and more directly increase market share.

MESH Experience has been certified as a Women Owned Business since 2015.

Fiona Blades, Founder, President, and Chief Experience Officer, understands that all experiences matter, not just the ones paid for by marketers. A former Planning Director who worked with major brands like Mercedes-Benz, she founded MESH to fill a gap in the marketing toolkit. When she's not traveling to the other MESH Experience offices in London and Sao Paulo or traveling around the globe to speak at conferences, Fiona enjoys seeing art and organizing events for Women in Research (WiRE) as New York Event Lead.