OpenText has formed an alliance with VML, a digital marketing agency, bringing together the full range of OpenText customer experience management technologies with VML's creative and implementation capabilities.

By joining forces, OpenText and VML give marketers a one-stop option for developing customer experience management solutions spanning both the technical and the creative sides of marketing. The agreement formalizes an already strong working relationship between the two companies that already includes many mutual customers, encompassing business development, consulting, development, implementation, technical training and customer support.

"As a marketer, the only way to succeed in the face of rapid and constant change and disruption is to create deep and lasting connections to customers," said James Latham, chief marketing officer at OpenText. "This requires comprehensive integration of customer information across engagement platforms, portals, and mobile, together with cohesive creative concepts. This level of integration is extremely difficult to create and maintain on an ad-hoc basis, but without it the customer experience is fractured. We are delivering this today."

"We share OpenText's vision of integrating Web, social, and mobile together with community and collaboration portals in order to create the type of personalized experience customers expect online," said Martin Coady<, director of technical strategy at VML. "By working more closely with OpenText, we significantly enhance our ability to help some of the world's top brands develop a digital roadmap to move toward a smoother, more sophisticated and effective relationship with their customers."