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Kantar Media and Google TV Ads to Provide Enhanced Audience Data

Advertisers will soon receive even more accurate ad performance and viewership data for Google TV Ads campaigns aired on DIRECTV. Google and Kantar Media to incorporate set-top-box data collected from 100,000 DIRECTV subscribers as part of Kantar Media's DIRECTView service."Earlier this year, we announced a partnership with DIRECTV which'll bring advertising inventory across a broad […]

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Advertisers will soon receive even more accurate ad performance and viewership data for Google TV Ads campaigns aired on DIRECTV. Google and Kantar Media to incorporate set-top-box data collected from 100,000 DIRECTV subscribers as part of Kantar Media's DIRECTView service.

"Earlier this year, we announced a partnership with DIRECTV which'll bring advertising inventory across a broad selection of its networks to our system in 2011. By integrating Kantar's DIRECTV viewership data into our system, we'll be able to provide much more robust performance data for spots aired on DIRECTV. For advertisers, this means more accurate impression counts and viewership metrics leading to increased efficiency of your TV campaigns.

We hope to integrate this new data into our system in early 2011," stated Google.

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