"Quality, quality, quality: never waver from it, even when you don't see how you can afford to keep it up. When you compromise, you become a commodity and then you die." (Gary Hirshberg, founder of Stonyfield Farm Yogurt)

"You can get free press by doing outrageous things. One time a couple of local morning deejays were talking about our yogurt, and one told the other on the air that he'd rather eat camel manure than yogurt. We heard about it, brought him a quart of fresh camel manure on air, and got about 3 months of play after he reluctantly agreed that the yogurt tasted better." (Gary Hirshberg, founder of Stonyfield Farm Yogurt)