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Push-Pull-POP

Persona
This is the dynamic core of your Author Marketing. Link direct to your website.

Point-of-Purchase (POP) Marketing
The goal of all your marketing should be to entice people to BUY your product. Just as the name suggests, your POP marketing would include any signs, props, or give-aways you might have at a book signing or on an e-commerce site.

Pull Marketing
Blogs, newsletters, discussion boards are all avenues for you to PULL readers to your product. Find ways to give your readers fun and interesting content that keeps them coming back for more! It is key that you fulfill their need to escape into the dream world created by your books.

Push Marketing

PUSH information to your readers to inform them of your: latest release, appearances, contests, free reads, etc., via Facebook, LinkedIn, and GoodReads, or whatever social media tool you like. There's no way to know where the new buzz will be. You'll be there only if it works for you.