Main navigation

Have a new Marketing Plan? Here’s how to get your boss to sign off.

Coming up with a brand new marketing plan all on your own is a great achievement. However, there’s one problem: How do you get your boss to sign off on it? After all, you can’t just implement it without any backing.

Well, fortunately for you there are certain approaches you can try. Just keeping it all to yourself will not help anybody and will probably cost you the chance of a lifetime. So keep these things in mind before actually discussing your new marketing plan with your boss:

Be courteous and get permission first

Just going into their office and laying out your plan will surely not end well. It’s extremely important to adhere to the rules of your company when it comes to scheduling a meeting with your higher ups.

Of course, you can try approaching your bosses on a work day during a break or after lunch to ask them if they’d be open to hearing a marketing proposal you just came up with. If they decline, then there’s no reason to lose hope. Just try again at a later date when things aren’t too hectic around the office.

If they agree, then that’s great news. Just be sure to send them a reminder about your marketing plan presentation a day or two before the actual meeting. After all, bosses have plenty of work to do and a lot on their mind, so it’s understandable that they might forget some things.

Make sure your new marketing plan is aligned with the company’s objectives

Even if you come up with a new idea that is sure to generate plenty of leads and drive a lot of online traffic, it’s still pretty hard to get people onboard if it doesn’t go hand in hand with the company’s policy. After all, you need to emphasize the fact that you also came up with this new marketing plan to boost the company’s image.

So don’t just talk about how the plan is going to generate more online engagement. Frame that phrase in such a way that it will reflect the ideals and policies of the company.

Show your boss that you are someone who can get things done

How do you do this? By sharing your marketing plan with the rest of your colleagues, of course. Sure, it might be counterintuitive, but if you want to show the higher ups that you really believe in your plan, then you need to get others to believe in it as well, before the actual meeting if possible.

Also, keep in mind that your colleagues might be able to notice errors in your plan that you would have otherwise overlooked. This will show people that you can handle criticism and it will give you a chance to readjust the marketing plan in such a way as to ensure it will be successful.

So your marketing plan got approved. Now what?

If your boss agreed with your plan, then congratulations are in order. You might encounter other issues in the future, but it shouldn’t be anything you can’t handle.

However, if you do happen to face any challenges that might require additional assistance, feel free to contact us with your project details so that we may help you achieve success.

Don’t forget to check out the rest of our services as well. You will surely find something that will help you and your marketing plan ideas!

Share this:

About Michael Adain Carroll

Michael Carroll is the Creative Director at Kaleidico Digital Marketing. A former political operative, journalist and perhaps, most impressively, an ice maker, his diverse experience makes for an unusual Creative Director – but we’re pretty sure that’s the point. A writer, visual storyteller and strategic thinker, Michael’s favorite part about leading the Kaleidico team is the challenge created by our diverse portfolio of clients. He is a rabid consumer of bad movies and good books, is partial to facial hair and bears a striking resemblance to a koala.