‘During previews, we will be unveiling the full line backed by an innovative marketing programme that we believe will make these the ‘must have’ toys for 2018,’ says Vivid’s Mary Wood. Global toy firm, Vivid, has joined forces with YouTube sensation, Tiana and her channel Toys AndMe, to develop a new line of toys. A range of mini dolls, play-sets …

Toy News recently celebrated the top 100 women in toys. This celebrations recognises the achievements of all women across PR, marketing, talent management, design, retail and game landscape. We are pleased to announce that our very own Commercial Director, Laura Edwards, was picked as one of these toy industry pioneers. A well deserving nomination for all of the work she …

Here at ToyNews, we like connecting people and while the conversation around the rise of YouTube influencers appears to be hot topic this month, Laura Edwards, commercial director at the talent management firm, Viral Talent talks us through the importance of nurturing the new online stars of today. Over the last two years, we have seen children who have been …