I’d been adding a few connections recently and whilst browsing over my LinkedIn profile, I noticed that my public LinkedIn profile wasn’t the same. As an SEO and somebody keen on link building, it was the external links that stood out – they had changed colour and were using redirected URL’s.

I soon noticed the whole profile had a little makeover. Luckily I was able to see the cached version of my profile, dated at 5th February, which also contained the dofollow link love:

The above shows the old profile which still had the followed direct links to the external websites. Now the new look LinkedIn public profile page has a similar design to that when logged in and uses the redirects: