My Account

Statistics

Evaluation of the promotional efforts of newater.

Author

Lim, Sze Lin.

Ng, Xinhui.

Wong, Liang Ern.

Date of Issue

2004

School

College of Business (Nanyang Business School)

Abstract

We evaluate the effectiveness of these promotional efforts through our own perspective and the general public’s perspective. Through analyzing the results and the survey findings, we conclude on each promotional effort’s effectiveness and suggest ways to improve them. Eventually, we hope to increase the level of acceptance of Newater in Singapore.