Net neutrality is the principle that individuals should be free to access all content and applications equally, regardless of the source, without Internet Service Providers discriminating against specific online services or websites. In other words, it is the principle that the company that connects you to the internet does not get to control what you do on the internet.

Without net neutrality rules in place, ISPs can prevent users from visiting some websites, provide slower speeds for services, or even redirect users from one website to a competing website. Net neutrality rules prevent this by requiring ISPs to connect users to all lawful content on the internet equally, without giving preferential treatment to certain sites or services.

Six adult websites are joining scores of other internet companies and public interest groups as they prepare for a net neutrality "Day of Action" on July 12, 2017. Participating sites will show “Spinning Wheel” gifs, or other symbols to demonstrate what will occur if ISPs are freed from Title II and are able to control what consumers see, how fast they see it, and whether or not they get to the site requested.

Net neutrality has serious implications for the adult industry, as well as for its consumers. Without it, ISPs could create special fast lanes for content providers willing to pay more. This leaves small to medium sized businesses at a further disadvantage in the suggested ‘pay to play’ environment.

The comment period ends in August and we hope you will leave your thoughts to the growing list of companies large and small that want providers to remain what they are, a service provider, not a toll road operator.