Entries by Leslie Poston

If you’ve been paying attention this year, you’ve noticed two distinct trends in content: content made for mobile devices, and long-form, deep-diving content made for quality. If your content is image- or video-heavy, you have a bit of a leg up, though you still need text to bolster it.
For most people, content is first based […]

1. Lay A Foundation
Create your content calendar for the year now. In January, it will just be a skeleton, but the skeleton is what will hold the body of your content plan together as you build it out month by month throughout the year. If you can afford an enterprise tool to handle your content […]

Let’s face it, consistently creating excellent, SEO-friendly content for your B2B company can be a daunting task. The person in charge of creating content in-house may not be a great writer or may not understand SEO. Your in-house writing team may not know the best way to reach your niche market online, or it may […]

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