Best Buy Tries On Apple's Sleek Look

Best Buy is testing a new turnaround strategy: making its cavernous electronics emporiums look more like Apple's sleek retail outlets. Ann Zimmerman has details on Lunch Break. Photo: Jenn Ackerman for The Wall Street Journal.

By

Ann Zimmerman

Updated July 5, 2012 3:29 p.m. ET

RICHFIELD, Minn.—Best Buy Co. is testing a new turnaround strategy: making its cavernous electronics emporiums look more like Apple Inc.'s sleek retail outlets.

The heart of a test store near Best Buy's headquarters here is a Solution Central help desk, rimmed with chairs and manned by the company's black-tied Geek Squad. It strongly resembles...