The Role of a Media Planning Agency in Advertising

The role of a media planning agency in advertising is one of support. Learn about the role of a media planning agency in advertising with help from a public relations and marketing professional in this free video clip.

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Hi. My name's Heddi. I'm the big cheese founder of Travel Gift Card, mytab.co coming to you from San Fransisco with the most sensational Muppet Bundle Cundle. Today, we're talking about media planning, I've got Muppet fluff here, media planning agencies. You're going to have somebody that works in ad agency, Muppet! who is a media planner or you could have a full agent, you've got to stay still, I'm in charge of her, or you could have a full agency that actually handles the media planning. All of it is very, very simple. I'm going to explain it to you in a few seconds. It's a company that handles your advertising. Based on supply and demand and bulk they can also get lower rates, they can get prime spots for you and they can also entice you on to really good or new features that are coming out that your advert will be relevant aside. So I am going to explain to you very very simply how this works. Come with me. OK. I've taken this from an actual a website, very very simple, because if you just, well an article. The media planner is basically plans the advertising for you. They do it either on behalf of the individual client or they do it as a collective group in an agency. And they select the media for advertising so you don't have to sit there and call up all the newspapers, radio stations, press, new media et cetera to be able to do this. They do this along side which I mentioned before grand promotions. And they can do this on the side of taxis, buses or billboards. So it's like basically a fore step. They create the media objectives with you, they plan a strategy of how they're going to implement this, they then design the media tactics, yes they do that for you and then they generate the effectiveness of the plan and it works, how it will potentially work. Then what they do is identify your target market and also assess different trends, set up the strategies, present the proposal to you as the client. This is when you can sit there on the throne and watch them and like or not like. And then they come out with different ways to be able to represent you. They analyze research online data, come out with all the different techniques for the campaign, proof read the advert and then just keep records. So the agency, and it's usually and agency or an individual in an agency. You brainstorm the idea, what do you want to do. You want to sell Muppets online, little cute furry toy versions of Muppet online. How are you going to do this, how are they going to implement it, do you have a budget. Which kind of audience to you want. Do you want little children to be able to look at this because they going to love Muppets or their parents or people who are looking for adoptions or toy stores, et cetera. Where do you want to advertise and market. They will then come out with a plan, they'll come up with suggestions for you, they'll work out the budgets for you. They'll then create bit visuals for you for the advert, put these in and then give you detailed reports. And that is what a media planner or the media planner agency does. She's turned her head the other way, she's really bored. My name's Heddi. I'm the big cheese founder of Travel Gift Card, mytab.co coming to you from San Francisco with Muppet Bundle Cundle.