Combining stills with video and time-lapse makes a great breadth of material for clients from one shoot.

One of the great things about being a photographer today is the flexibility we have in producing a wide range of material out of one project. Below is a behind the scenes video from a shoot for a Pharma client we’ve put together from the materials we shot for the ads, videos and time-lapse movies, which is a great example.

As you can see the brief was to shoot a mountain bike broken down into it’s component parts and then arranged into a graphic layout. The agency needed to produce ads in addition to printed support material with a video piece for the product launch. So from the one shoot, using our specialist overhead camera rig, we produced two time-lapse movies of the bike and it’s components building up plus behind the scenes footage with a time-lapse of the shoot progressing, not forgetting, the hi res stills images for the main ad and lots of detail shots of the components for the support material. Phew!