Print Software News, Analysis & Video

Print Software

This section of WhatTheyThink aggregates all of the news, educational content, and analysis about the software that drives print businesses, from order entry through shipping and invoicing. It is combined in a single area so that our members and the industry as a whole can go to a single place to learn how software is changing the business of print and gain actionable ideas on how they may apply new solutions to their own business problems.

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Expand your thinking in many directions, beyond the four walls of your manufacturing operations, beyond your business into your customer’s business, and beyond print to the other communication methods that are complimentary to print.

Marketing is about delivering qualified leads to your sales team. The online world has converted marketing into a role that can be precisely measured. Start thinking of marketing as a role with a quote (# of qualified leads delivered), stop thinking of marketing as your brand colors or business card design.

If your focus is all internal, you are missing the broader context of how your products and services are utilized within your customer’s business. Loyal customers are created when you help them achieve their business results, that means engaging with customers in the broader context of their business.

The first impressions of your business will be online. How does your online presence compare to you offline presence? Can prospects understand your business and what you can do for them from your website, your blog, and your social media channels? Your online presence sets up your sales team for success.

Parenting and your print MIS have many characteristics in common. They are both long-term investments that essentially never end. There is great potential combined with great frustration and common stages that you will pass through before feeling any sense of accomplishment – always in retrospect.

Jennifer Matt talks to Greg Salzman, President of Aleyant Systems about the Aleyant Pressero web-to-print system and his company's view on web-to-print integration, mobile, and helping printers
find success online.

Print Software Section Editor Jennifer Matt sat down with Kevin Geominne, Managing Partner at Chili Publish to find out how Chili Publish approaches integration with other systems. What Chili Publish is doing to support mobile. And how they help printing companies find success with online services.

Jennifer Matt sat down with Jacob Aizikowitz to find out how XMPie approaches integration with other systems. What XMPie is doing to support mobile. And how they help printing companies find success with online services.

As part of a Print Software video series, we are asking web-to-print vendors about three important topics; integration, mobile, and implementation. Forrest Leighton from PTI describes Marcom Central's vision around integration, mobile, and implementation.