It’s your responsibility to track not only your own reputation but also that of your company. There have been instances where a company set up a Twitter account using their competitor’s name, and wrote horrible things thereby trashing the competitor’s online reputation. I don’t want to post too much since it was a Wall Street Journal article. You do need an account to log in.

But this should give small business’ some pause. Even if you don’t think you need to be online, you should look into protecting your name and reputation on places like Facebook and Twitter.