Community Organizers Chase Trader Joe’s Out of Portlandia

The popular, middle-class-yet-upscale Trader Joe’s grocery store chain wanted to build a new store in Portland, Oregon. And instead of heading to a tony neighborhood downtown or towards the suburbs, the popular West Coast grocer chose a struggling area of Northeast Portland.

The company selected two acres along Martin Luther King Blvd. that had been vacant for decades. It seemed like the perfect place to create jobs, improve customer options and beautify the neighborhood. City officials, the business community, and residents all seemed thrilled with the plan. Then some community organizers caught wind of it.

The fact that most members of the Portland African-American Leadership Forum didn’t live in the neighborhood was beside the point. “This is a people’s movement for African-Americans and other communities, for self-determination,” member Avel Gordly said in a press conference. Even the NAACP piled on, railing against the project as a “case study in gentrification.” (The area is about 25 percent African-American.)

After a few months of racially tinged accusations and angry demands, Trader Joe’s decided it wasn’t worth the hassle. “We run neighborhood stores and our approach is simple,” a corporate statement said. “If a neighborhood does not want a Trader Joe’s, we understand, and we won’t open the store in question.”

Hours after Trader Joe’s pulled out, PAALF leaders arrived at a previously scheduled press conference trying to process what just happened. The group re-issued demands that the now-cancelled development include affordable housing, mandated jobs based on race, and a small-business slush fund. Instead, the only demand being met is two fallow acres and a lot of anger from the people who actually live nearby.

“All of my neighbors were excited to have Trader Joe’s come here and replace a lot that has always been empty,” said Nghi Tran. “It’s good quality for poor men.” Like many residents, Tran pins the blame on PAALF. “They don’t come to the neighborhood cleanups,” he said. “They don’t live here anymore.”

“There are no winners today,” said Adam Milne, owner of an area restaurant. “Only missed tax revenue, lost jobs, less foot traffic, an empty lot and a boulevard still struggling to support its local small businesses.” The store was to be built by a local African American-owned construction company.

Artist Kymberly Jeka insisted:

This is not what the neighborhood people want. This is terrible.

Grayson Dempsey looked out of her window at the vacant lot:

I appreciate that (PAALF) is trying to talk about the origins of gentrification. That’s really essential, but they can’t stand up and say, ‘As residents of the King neighborhood, this is what we want.’ The residents of the King neighborhood want this to happen.

Sometimes a community doesn’t want to be organized.

But have no fear, Portland. You might not have a new Trader Joe’s, but PAALF promised to hold a “community visioning process” later this month. No word yet if that brainstorming session will offer jobs, affordable housing or Two-Buck Chuck.

Following years of marketing communications for organizations such as Honeywell, Cold Stone Creamery and the Goldwater Institute, Jon now serves as a commentator and marketing consultant, focusing on public policy, technology and hospitality. You can find him at exjon.com.