Honda: #Pintermission

Halt that pinning.

Published on Apr 17, 2012

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Advertisers and brands seem to have become increasingly aware that perhaps consumers are spending a little too much time online, encouraging them to take a break to get out and play in the real world. Honda joins this mission, ironically, with its new Pinterest campaign to announce the marketer's presence on the social moodboarding platform.

Part of the CR-V's "Leap List" push, which encourages people to get out and live life to its fullest, the #Pintermission effort asks them to take a break from pinning for 24 hours.

The brand is giving some of the most active Pinterest users $500 to take a 24-hour #Pintermission to actually make, see or do the things they've been pinning about. Selected pinners received invites via an @mention. Those who accept will get $500 and then, will have to do a 180, get back online and re-pin pictures from their break to their own boards on Honda's Pinterest page.