Tumblr 10 Billion Strong - 'Net Briefs

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Posted on 9.25.2011

Tumblr, the Internet’s leading microblogging website, reached its 10 billionth post in early
September, a major milestone for a site that, at almost the same time last year, had just
hit 1 billion posts. In the early part of 2011, Tumblr even surpassed WordPress in both
pageviews and revenues, despite having fewer bloggers and visitors. This seems to
be pointing towards an obvious, growing trend in so-called “light” blogging, with Tumblr
in full control of the market. So far, major media companies such as NPR, the New
Yorker, Rolling Stone and many others have set up Tumblr blogs to grow their audiences,
engage readers and drive traffic back to their website’s original content.