by Shannon Rae Green, USATODAY

by Shannon Rae Green, USATODAY

Late-night comedian Jimmy Kimmel is known for making classic YouTube hits. In his newest video, which USA TODAY has exclusively, he's pranking people at tailgate parties.

Jimmy is sharing completely fake products with people. Watch in the video above.

First, he brands regular Tostitos chips as Superbos, and people find reasons to praise the exact same product as better under the Superbos name.

Next he presents a bag of crushed Tostitos in pieces, and calls it Smashers. In the video, you can see people try their best to find reasons to like Tostitos' "new products."

The last product is Tostitos chips with gummy worms and it's largely hated by everyone. But whether's it's Jimmy's charm or the fact that he is so famous, they seem to be willing to lie to anyone watching.