Singer Colbie Caillat’s new music video ‘Try’ is going viral for the powerful message it sends to women about their appearance and society’s expectations of beauty. In the video, the 29-year-old Grammy award-winning singer goes all-natural. It starts with young girls and women dolled up, but as the music video continues, the women remove their hair extensions, makeup, and fake eye lashes. Colbie herself even ditches her makeup and hair extensions over the course of the video to show her natural side.

While the singer is hoping to make a difference by sending this important message through her music, she’s still a girly-girl at heart and admits that she still “loves getting all dolled up” for special occasions but absolutely enjoys “walking around with no make-up, [her] hair dried straight from the shower, in workout clothes or pajamas.” (Source: ColbieCaillatVEVO) Share this powerful music video with your friends below.