Over 50million people worldwide have watched Invisible Children’s KONY 2012 video documentary, with the campaign also winning support from
Barack Obama’s White House administration.

The Joseph Kony campaign has been a huge success (Picture: Twitter/ @PauliTaumoepeau)

The international justice campaign against Joseph Kony , the notorious leader of the Ugandan Lord’s Resistance Army, has been an unprecedented global success.

Invisible Children has succeeded in its aim to make international fugitive Kony famous around the globe, ‘not to celebrate him, but to raise support for his arrest and set a precedent for international justice’.

White House press secretary Jay Carney praised the overwhelming response to the video, saying: ‘We congratulate the hundreds of thousands of Americans who have mobilised to this unique crisis of conscience.

The campaign was started to raise awareness about wanted criminal Joseph Kony (Picture: YouTube/ InvisibleChildrenInc)

‘This viral video that you mentioned is part of that response, raising awareness about the horrific activities of the LRA.

‘The United States continues to pursue a comprehensive multi-faceted strategy to help the governments and people of Central Africa in their efforts to end the threat posed by the LRA and reduce the human consequences of the LRA’s atrocities.’

A Joseph Kony campaign poster (Picture: Twitter/ @prettypinkprobz)

The campaign has won support from a wide range of celebrities including George Clooney , Jay-Z , Angelina Jolie , Lady Gaga , Bill Gates and Facebook founder Mark Zuckerberg.

The KONY 2012 Facebook group has also been liked over 500,000 times and the 30-minute video retweeted over 57,000 times.

Lord’s Resistance Army leader, Joseph Kony (AP)

However the movement has been criticised by commentators of the conflict as being ‘too late’ and ‘highly irresponsible’.