DAVID SAX at Books Inc. in The Castro

With writing regularly appearing in The New York Times and Saveur--among others--foodie extraordinaire and winner of the James Beard Award for Writing and Literature for his previous delectable work, Save the Deli, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up, with his eye-opening and witty work of reportage, The Tastemakers: Why We're Crazy for Cupcakes But Fed Up with Fondue.