As part of Make a Referral Week,
I joined John Jantsch for a podcast where we talked about a bunch of word of
mouth topics, including:

The difference between referrals and WOM

How word of mouth happens

How to create a word of mouth campaign

Simple examples of small business word of mouth success

Make a Referral Week ran from March 9-13 and was all about putting a dent in
the recession by shining a light on the efforts and impact of one small business
helping another. A big thanks to John for all his work in encouraging folks to
promote some of the truly fantastic businesses out there that show love for
their customers every day, regardless of the economy.

I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.

About This Blog

"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.