“I don’t coach women,” the coach says. “I coach basketball players.” He tells a story. He was practicing with his team before a game when the opposing team’s female coach came out on the floor. “I’m telling my players how to play man-to-man defense. The other coach says: ‘You can’t say that. It’s person-to-person defense.’ I said, ‘You’re shittin’ me.’ She says, ‘But it’s women playing it.’ I say: ‘Yeah, but it’s man-to-man. They’re just pawns, without gender. I’m a gender-neutral coach.'”

…Geno became a women’s coach by accident. He was 21, without a job. A friend asked him to help out coaching a girls’ high school team. Geno said, “Girls! No way.” Then he thought about it. “I realized it could be pretty cool,” he tells me. “So I gave it a shot. The girls listened to me. They appreciated what I taught them.” His high school job led to an assistant coaching job on the University of Virginia’s women’s team, which led, in 1985, to an interview for the head job at UConn. By then, Geno had decided that he “liked coaching women. But I didn’t view it as coaching women. I was just coaching the game the way it should be played.

When I ask him why UConn hired him, he says: “I have no fucking idea. They wanted a woman. But nobody wanted the job. UConn had had only one winning season in its history. The facilities were lousy, there was no money, the pay was $29,000 a year, but I didn’t give a shit. I wanted to coach. So I lied to them. I told them I’m gonna do this, and this, and this, and they believed me. So I took the job. I figured I’d win a few games then after four years I’d go someplace good, men or women, as long as I could coach on a high level.” Those plans never materialized. His teams became very good, very quickly, and then, as he puts it, “a funny thing happened. After those first winning seasons, nobody called. Nobody gave a shit because I was a guy. The women’s teams didn’t want a guy, and the men’s teams figured if I was coaching women, how good could I be?”

He smiles, the big smile of a guy who’s got the last laugh. “Now nobody wants me because I’m making too much fucking money.”