“the rising tide of tension between what the users want to do on a platform and what that platform’s owners want their users to do”

The best platforms can create monetization products that aren’t zero sum. Those will be the “easy” platforms to grow.

one of the big stories of 2013, is the rising tide of tension between what the users want to do on a platform and what that platform’s owners want their users to do, in order to expose them to an adequate quantum of advertising.