Why Mobile Marketing is the Present and Future of Your Business

It is official: more people are now using their smartphone or tablet instead of their computer in order to perform Google searches.

This information is much more than just an interesting piece of data about the way people use the Internet. In fact, it should be at the forefront of your mind the next time you design or revise your company’s website.

See full infographic at bottom of post

You need to become aware of some of the major and subtle differences that exist between traditional online marketing and the techniques that are used to capture a larger portion of the mobile audience.

Basics of Mobile Marketing

The number one component that every single business needs to have is a mobile-friendly website. Without this one simple thing, no number of other marketing strategies will ever help you achieve the best possible search engine ranking.

Some companies get around this issue by offering an app in place of a mobile-friendly website design, but this is still a dangerous approach because there are many people who will choose not to download something in order to find out more information about a business. Instead, they will simply move on to the next option.

Getting a Mobile-Friendly Design

If you are currently getting ready to design a new website, you should definitely take the time to compare the different site builders and how they will impact your mobile visibility.

Fortunately, you can find reviews of every major platform to make this a more simplistic process. For example, it is easy to find a WebsiteBuilder.com review, and this free editor gets a high score because it offers many robust features such as mobile-friendly designs.

After you have selected a website host that offers templates that render properly on mobile devices, be sure to pay close attention to the preview mode before you publish anything.

This is vital due to the fact that your mobile website is not likely to exactly duplicate the appearance of your desktop site, so you need to ensure that all of the pertinent content is readable and especially that each call to action link is clickable.

Keep in mind that the website may also look different on a tablet than a smartphone, which makes it necessary to look at every page from a variety of devices.

Localized Content Brings Better Results

When you use your smartphone to search for something, the odds are high that you are trying to find details about a local company, product or event.

Due to this and the importance of mobile compatibility, Google has a different set of criteria that is used to determine each site’s search engine ranking for their desktop and mobile results.

You can take advantage of this by including localized keywords in your written content. This means mentioning the city or target area in a natural way on every page of your website, and it also includes taking steps to get your company listed on Google Maps, Bing, Yelp and Yahoo Local.

For an example of just how much mobile alters the results you see, enter the name of your favorite local restaurant into Google from your phone and desktop.

If the company in question understands the importance of mobile marketing, you will instantly get a map and the ability to click a button to call them from within Google’s mobile app.

Meanwhile, the desktop results will give you access to the same information, but it will not be as easy to instantly connect with the business.

Additionally, you are more likely to see news stories and other results via your desktop as opposed to the social media links and Yelp listing that should be near the top of the first page for mobile users.

As you can see, the Internet is quickly becoming more user-friendly for people who are accessing it via a smartphone, so it is no wonder that more people look things up with this method.

If you want to compete in your local market, it is vital to place a bigger emphasis on mobile marketing than traditional desktop methods.

In other words, your mobile site should be your first concern, along with localized keywords. After all, achieving a higher search engine ranking within Google’s mobile app is now much more important for the future of your business.

Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist she mentors small businesses, bloggers, and freelancers.
After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.

There is no doubt that Mobile Marketing is the present as well as future of business due to increase in use of mobile phones. Mobile users are increasing day by day. Every 2 Out of 5 people have smartphones. So, fact is very true. Thanks for sharing informative article.

Nice work…Good collection of data. New trend of this generation is Smart Phone only. Every one has the smart phone. So, mobile marketing is needed and it is very easy and fastest business….
Thanks for providing such a innovative information….

Thanks for sharing your experience. If a site makes it easy enough to order and pay, mobile users will buy. People still do much of their research on a desktop or laptop, but more time is spent on mobile devices now. Shopping may be a popular activity when riding public transportation or in waiting rooms.Gail Gardner would love you to read ..How Social Media Can Turn Your Business Around

Ya, its right. Mobile friendly sites are used for mobile marketing and also its a future of business. You can share you business on mobile. You can create more traffic using mobile marketing. Good information, thanks for share it.

Thanks Gail for sharing the information. Smart Phone is the new trend of this generation. Every one has the smart phone. So, mobile marketing is needed.Niki would love you to read ..How to Auto Insert Timestamp in Google Sheet

Nice infographics. I fully agree that every business needs to become mobile friendly. One thing that I want to point out is that everyone is focused on changing fonts and pics of their websites to become mobile friendly. But business owners forget about boosting websites speed. Take a look at article we wrote about this issue. https://www.mavenecommerce.com/ecommerce-development/magento-mobile-development/

Mobile’s definitely where it’s at. I myself am using it more and more for everything as most of us always have it with us. Making sure that websites are then optimized for this is a must if you’re running a business and want prospects to find and interact with you.Isaiah would love you to read ..Binary Options Trading Guide: Binary Options Brokers Compared

Great article…really informative.
23% of the worlds Online payments are currently being made via mobile. Mobile based Consumer E-Commerce purchases are getting up to as high as 50% of all purchases, people are replacing their laptops with their Tablets and phones as the preferred tools to conduct research and complete their retail purchases.

The mobile market is beyond huge and will continue to grow quickly in the years ahead.

Yes, It’s really true. We can say that moble marketing is the future of internet marketing, to the owners of the online business who made their sites mobile friendly , they can get more response for their business, thank you for sharing…

Your newsletter bring me on this page and i am glad you wrote this article. That is why I always suggest my friends to subscribe the blogs so they can get latest post in their inbox.

Coming to the article, i was not much aware of the mobile marketing but i used responsive template on my blog. Now i just configure the settings for mobile or tablet device.

Smart phones are playing a big role in everyone’s life and that’s why most of us carry a smartphone to go online anytime and anywhere and thats the reason to consider mobile marketing as big traffic player.Pawan would love you to read ..Weekly Employment News Paper 2015-2016 (22-28 June 2015)

Getting your website mobile friendly and easy to use GUI is in itself 50% of work done. Now with increase in usage of mobile phone users around the world, people search from their gadgets more and thus a business should have a responsive web design.Aditya would love you to read ..The Role of A Front-End Developer In Creating A Website

Times are changing. In addition to the information you’ve provided here in regards to more people completing Google searches via mobile versus a desktop, Google also expanded how they value mobile-friendliness in terms of a ranking signal. Having a mobile friendly website is an essential now.