Bank of Ireland

RugbyGolf Challenge

Bank of Ireland is proud to have some of Ireland’s rugby legends among their Brand Ambassadors.
Paul O’Connell, Rob Kearney, Sean O’Brien, Jamie Heaslip and Peter O’Mahony did us proud as they represented the whole of Ireland on the world stage at the 2015 Rugby World Cup. We created a campaign to amplify their involvement.

The end result was a game called the Bank of Ireland RugbyGolf Challenge. With the added benefit of having both Katie Taylor and Shane Lowry as the two team captains, it proved highly successful and reflected the Irish public’s deep interest in all things sporting. The campaign ran across digital and print media.