20080801

Bacardi opens first retail store

Getting shelf space is a never-ending task for spirits distributors. Bacardi has found a way around the problem. It just opened its first store anywhere in the world.

The location: Downtown Nassau in the Bahamas.

The special draw: The international launch of Bacardi Reserva Limitada, a rare aged rum never before sold outside of its production site in Puerto Rico.

The 3,300-square-foot, two-story themed retail outlet is the only branded retail outlet in the world designed for the sale of Bacardi products and branded accessories. It features Bacardi portfolio products at duty-free prices as well as hats, shirts, gym bags, umbrellas, towels and other items not available for purchase in any other store anywhere. That portfolio includes Grey Goose vodka, Bombay Sapphire gin, Dewar's Scotch whisky and Cazadores tequila.