Most of the world's nearly 15 million developers continue to use desktop IDEs as their workbench of choice. Why hasn’t the development environment moved to the cloud along with just about every other application?

This article contains some useful hints and tips on where to start designing mobile apps but it is missing the most important tip of all - come to Matmi! We have produced successful mobile apps for major brands including Alton Towers and Warwick Davis. We will guide you through the entire process making sure the end product produces the fantastic results your business deserves.

It has been well established that mobile is of the utmost importance in any successful advertising campaign today.

Matmi's insight:

Want to know how to increase the effectiveness of your mobile marketing? Mobile apps are most definitley the way to do this. Mobile Apps can give your customers easy access to interact with your brand at the touch of a button. Stop wasting your time on fine tuning your mobile website when having an app developed could produce much better results for your business.

Future of mobile commerce may be influenced by augmented reality Mobile commerce is becoming a very big deal among consumers. More people are beginning to demand the ability to shop and purchase prod

Matmi's insight:

Augmented reality most definitley DOES have a role to play in the future of mobile commerce. AR allows businesses to provide their customers with on the go access to their products, even allowing businesses to create virtual stores in specific locations like this business in china. Want to know more on how AR can help your business - get in touch with us - and in the meantime check out the AR work we produced for Alton Towers.

In a world of smartphones augmented reality campaigns are a unique and innovative way for a business to engage with customers. AR is set to be big business this year with more and more people starting to use the technology - Matmi have been at the forefront of this development - check out our gamified augmented reality app for Alton Towers. AR can deliver great results - want to know more? Get in touch!

Point number 4 could not be more true. Having a mobile app developed can revitalise a business's mobile marketing. A business can interact with its customers easily, advertise new products, offer discount codes and promotions all at the touch of a button - if anything it makes both the business and the customers lives easier! Not only that , an app can also bring great ROI too.

It is vital for a business within any industry looking to invest in games or gamification to know the subtle differences between the two. Although similar the two are actually very different concepts - gamification adds game dynamics to non-gaming situations to increase customer loyalty and engagement through a reward system. Games on the other hand can also increase customer loyalty and engagement but this is mainly through releasing a game that is branded. Want some help from Matmi to decide if gamification and games are right for your business? Get in touch.

Electronic Arts, for example, on Thursday is officially releasing "Real Racing 3," a free mobile social game that steers the Redwood City company right into the path of social games leader Zynga, which is also ramping up its mobile game development.

Matmi's insight:

Mobile gaming is the way to go not only for video game companies but for any brand. There are massive benefits of having a mobile game developed including great ROI and better click through rates than any other form of digital advertising. Want to know more? Get in touch.

As smartphones and tablets have become the norm, more and more of us rely every day on mobile applications.

Matmi's insight:

The Next Generation of mobile apps is here , and your business could be a part of it. As stated in this infographic - mobile users spend 81.5% of the time consuming media using apps, versus 18.5% using an internet browser, It's time to get rid of the boring banner ads and move your digital marketing to an app to drastical increase your customer engagement levels

Game based learning is a tried and tested way to increase childrens engagement with their learning. In addition to this it can also help children develop skills such as map reading and improve hand - eye coordination. Games and education don't traditionally go together but in recent years hey have revolutionised the classroom. Matmi are producing an educational game for a top university so we are well versed in the benefits game based learning can have.

Sony sets sights on augmented reality Google has attracted a great deal of attention to its augmented reality Project Glass over the past year. The company has taken several opportunities to show off

Matmi's insight:

A few weeks ago it was revealed that Google had applied for patents for their Google Glass AR technology and now it appears Sony is following suit with their own augmented reality glasses. It is great that Sonys glasses will more than likely have some application in gaming. This a is fantastic oppourtunity for brands to have apps and games developed to be featured on an exciting new piece of technology. Matmi have already produced some fantastic augmented reality work and could help your brand achieve its AR dreams whether it be on Google Glass or other mobile devices.

Mobile gaming has exploded. In fact, it is doing far better than console gaming. In an article published by Wired.com, the subject of mobile gaming success compared to console devices is examined.

Matmi's insight:

Having a mobile game developed is not a decision to be taken lightly - however Matmi can help you along this journey guiding you through the process from your original idea to completed game. Instead of turning to your friends to help your business achieve its mobile game ambitions like this author suggests - why not come to Matmi and let us show you the great results we can achieve

In a world of smartphones augmented reality campaigns are a unique and innovative way for a business to engage with customers. AR is set to be big business this year with more and more people starting to use the technology - Matmi have been at the forefront of this development - check out our gamified augmented reality app for Alton Towers. AR can deliver great results - want to know more? Get in touch!

Like this author states - gaming is a serious business. Games are no longer just a teengage boys hobby - they are a serious revenue generating tool. More and more people from all walks of life are playing casual mobile games so there is even more of a need for businesses to be ahead of the game ( excuse the pun ) and have their own game developed to get customers interacting with their brand.

I keep reading blogs and white papers about the power of gamification. The researcher in me wants ot pin point the draw and see which use has the most impact for retention and learning. From our initial research, I suspect an element of public recognition may be key.

I keep reading blogs and white papers about the power of gamification. The researcher in me wants ot pin point the draw and see which use has the most impact for retention and learning. From our initial research, I suspect an element of public recognition may be key.

In this article, it is shown how people applies gaming-related concepts into their daily activities. Therefore, if we could apply the same concepts when it comes to businesses, plenty of improvement will be seen among the people. One of the example is Foursquare giving people achievements if they had logged into several places using Foursquare. If this concept is applied to the business people, there might had a chance they are motivated by the rewards that will be given if they done an excellent job.

by Louise Marsland (@trendlives) This year, the number of mobile devices in circulation will reach 7 billion – more than the total number of humans on this planet. It is our “mobile moment” as a generation.

Matmi's insight:

The fact that this year there will be more mobile devices on this planet than humans is a clear sign that brands need to capitalize on this and go mobile. For the majority of us the second screen has now become the first screen and with so many people spending so much time interacting through the first screen it is vital for brands to be present on this screen through a mobile app or mobile game. This gets your brands customers engaging with you and keeping your brand at the forefront of their minds.

The technology of augmented reality makes it possible to blur the lines between the digital world and the real world. Defined simply it is the process of adding sounds, graphics, smell, haptic feedback and any other sensory input to the real world as it exists. While a lot of people are waiting for the release of Google Glasses to experience this you can actually do so now by simply installing augmented reality apps for your Android device.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.