Marketplace Strategy, a Cleveland company that helps businesses maximize sales on Amazon and other e-commerce sites, has been acquired by SocialCode of New York.

Marketplace Strategy's 20 employees in Cleveland, including its management team, will remain with the company, working as a business unit within SocialCode, according to a spokesperson for the companies.

SocialCode, a digital media marketing firm with a specialization in social media, has about 300 employees across six offices, the spokesperson said.

The deal gives SocialCode access to "uniquely experienced customer service professionals that have deep knowledge of the Amazon platform, as well as Walmart.com, Jet.com, Home Depot and Wayfair," SocialCode CEO Laura O'Shaughnessy stated in a news release announcing the deal.

The two companies have complementary offerings, according to Marketplace Strategy CEO Drew Kraemer.

"More importantly, there is clear alignment with our vision for the future and shared cultural values," he stated in the release.

The release also noted that the two companies will "integrate campaign reporting so customers can have a true cross platform view of their campaigns."