Have You Got Your Ear To The Ground Or Your Head In The Sand?

What happened on your website yesterday? What about last week or last month? How about in the past hour? How many visitors come to your website as a result of using a search engine? How long do people stay on your website for on average? Which pages do your visitors go to?

If you don't know the answer to some or all of these questions you are effectively operating a website blind.

This is like riding a bike blindfolded and expecting to arrive at the right destination. It's impossible and the likelihood is that you will crash, wreck the bike, lose pride and get left behind.

If you don't know what's happening with your website or how people are using it and how they are finding it how can you hope to ever improve the site? Sure - you can rely on second-guessing or asking the opinion of a handful of people but that's hardly going to give you accurate information on which to base a decision is it?

"Mike - I know what you're saying. It's true that I need to track what's happening but I don't have the X"

X = Money?X = Time?X = Knowledge of where to start?X = Need, as I already do this?

If you answered "Money" - this would seem to be a valid reason but you can get your hands on the basic information about how your site is performing for nothing (ask your developer or web hosting company for starters and they'll be able to point you in the right direction or check out the resources below)

If you answered "Time" - I'm sorry but if that's the case why do you even have a website if you don't have the time to measure how it's performing? Would you behave the same way with your business? Thought not..

If you answered "Knowledge of where to start" then this is fair enough. To get started try these resources that will help you:

If you answered "I don't have the need, as I already do this" - congratulations - you get a week's free pass to the Smug Club. But seriously though - you might already get all the statistics about how your website is performing but do you spend time viewing them, interpreting them and most importantly - USING them? When was the last time you used the statistics about your website's performance to implement a change on your site and then track the results on subsequent statistics to see what effect it had? It's all gone quiet in the Smug corner...

Feeling uncomfortable with all these questions yet? You should be. If you're not happy with your website you need to dig a little deeper and ask what it is exactly that you're not happy with. Did you set definite, time-linked and realistic expectations for the website's performance prior to starting out? If you're not getting the leads or sales you had hoped for you need to work out why this is the case - scratching your head won't do it. Tracking the performance of your site and viewing detailed statistics on how people use it won't give you definitive answers either - but it will propel you several miles in the right direction.

You are the doctor and your website is the patient - you need to connect it to an ECG and start monitoring and recording everything. How else can you work out how to make the patient better? Or maybe you have the perfect patient who doesn't actually have anything wrong with them?

Some thoughts from our pros about WordPress 5.0 If you have a WordPress website, you've undoubtedly heard about Gutenberg, WordPress' new editor, presently available as a plug in and is expected to be the default in WordPress 5.

Trends in the web development field transform now and then. In around a decade web development industry has changed inside out. Whether it's automated chat box, single page websites, or video backgrounds, 2019 brings you a new set of updates.

Considering the surging demand for mobile app development, the growth in the aspirants interested in mobile app development is also accelerating. With that said, the few key things to factor in when launching your career as a mobile app developer include an insightful brain and an inventive vision.

Online Marketing has proven an excellent tool for making a massive impact for any business on the competitive market. Availing Web Designing Services offered by a Web Development Company, thus, becomes inevitable for ensuring a strong online presence.

Why create a new e-commerce business from scratch when you can buy an established website which is already successful. Such established websites can be a smart move for those who are looking out for an assured income from day one.

While none of the industries have been left away from the influence of online businesses, beauty and cosmetics industry too are going with the rage. This article, in the interest of the beauty businesses, points out what they should consider for their eCommerce stores.

A lot of business enthusiasts and tech geeks are getting involved in forming their own e-commerce business where they can sell products or services and make a profit. Maybe out of passion, you have developed a website with an idea of starting a business from home. After a point of time, you might think to pass your baby on a new hand may be to fund a new project.

If you are a small retail business with your steps now into the online market with Magento 2.0 store, then this article is the right place for you to stop. It points out some clever, nitty-gritty measures to help small businesses pick up their online store's performance.

Laravel is the presently the trending-most and full-featured PHP web framework and this article delivers some quirk ways to use the framework for developing robust web apps. Speed up your Laravel 5.x application or whichever version you are using with these simple hacks.

A website widens the range of potential customers for a business by allowing it to establish its digital identity in the internet world. In order to develop an influential website, it is mandatory for you to hire the best website development company. But before hiring, let's explore the five major advantages of picking the right web development partner.

That beautiful website you worked so hard on and checked 12 times for glitches before launching harbors a sleeping saboteur. For reasons unknown and mysterious, what once worked will break. And you don't even have to be in the room.

It's frequently said that colour of a website design can affect a person being's emotions and attitudes greatly. The moment we behold a colour, our eyes carry it to a component of the mind, which exerts countless signals to another associated parts that rule our mind. Adrenal glands play the significant role, by shooting signals and releasing hormones which finally leads to the mood influence and influence from the behavior.

When it comes to creating a website, there is the need for a good development team who would come up with a complete package right from creating trendy designs to making it a user-friendly website. While bringing along more traffic and increased sales is the motto behind a good website, here is what the developers are known to follow that gives great results.

This article tries to help the struggling eCommerce retailers in magnifying their conversions. It presents some persuasive UX features that you need to consider for their sites. So, read on to know how you to craft a successful website with a substantial capacity of conversions.

Competitor Price Monitoring is a software put into use that helps in collecting a large amount of data and optimizing marketing, merchandising and pricing in a way that is brings you the maximum amount of profits. In a market where competition is extreme and unavoidable, this tool is essential as it can significantly help in taking strategic decisions and finding out what works the best for your business. It is ethical since it only uses information that is open for the public to see.

In today's world of online preference, it has become very important for a brand to highlight all its positive points on the go. A website always helps a brand in establishing its pillar on the online front. But the fact should not be ignored that only having a website is not the end of the road. Proper measures are required to be adopted in spreading awareness about your website. In that case, web development is all that you need..

PHP development is the most standard way to fast-track a business with a dynamic website or application. This article points at the essential coding practices in PHP development that one ought to follow. Setting up standards is very crucial for team development.

This article seems to answer all the queries of the businesses who want to create their own website solutions regarding the choice of a CMS. While CMS is considered as the epicenter of website's marketing strategy, this article read will help all in picking the best of CMSes for their own website.

On April 21, 2015, Google released a new algorithm update in the name of "Mobilegeddon". It punished the websites that were not mobile-friendly. Google designed and released this algorithm update to give more emphasis on mobile-friendly pages. As the consequence of it, many mobile-friendly websites received better position/ranking on the SERPs (Search Engine Result Pages) of Google. At the same time, the websites that lacked mobile-friendly web pages lose their ranks on the SERPs of Google.

RankBrain is a part of Google's main algorithm which uses artificial intelligence to help filter through millions of search results. This algorithm determines the most useful and relevant results to search engine queries. RankBrain is the third most important ranking signal, part of Hummingbird (Google' search engine algorithm). RankBrain knows what someone is searching for and has the ability to put forward different interpretations of precise information.

Durgapur has advanced a lot from a small town to a prime industrial hub of the eastern zone. The software companies in Durgapur have paved the way for a new era where the digital world can get into its actual shape and form by providing services in global IT that are serving the customers living in different parts of the world. On the other hand, this place also has all the facilities of a metropolitan but does not suffer from the unpleasantness of it. Due to the prominence of IT, sector in the country changed the economic landscape of the nation. The concept of liberalisation, globalisation, and privatisation make giant strides in the IT domain of the country. Indian IT industry is regarded as the most robust industry worldwide.

Web applications are the latest way of interacting with customers. The application of a company can make or break the company's sales and profits. Customers today are extremely tech savvy, so choosing to promote online is a wise and smart choice. Creating a web application is probably the most effective way of getting in touch with your customers.

An Android application is a software application running on the Android stage. Since the Android platform is built for mobile devices, a typical Android application is specially intended & designed for a Smartphone or a tablet PC running on the Android OS. In spite of the fact that an Android application can be made accessible by designers through their websites, most Android applications are uploaded and distributed on the Android Market, an online store particularly devoted to these applications. The Android Market highlights both free and evaluated (priced) applications.

It's very simple to set up a professional looking website to sell your products without spending more money. With these simple WooCommerce tips you don't even need to hire a website development company to make your store awesome. In this post you will get quick and simple tips for WooCommerce that you can use today.

In 2018, the rush to migrate to Magento 2 has increased and while most business owners are getting the upgrade, there are many other who have a lot of doubts and questions about it. As migration of the very platform that powers the eCommerce business is a huge step, one needs to be completely sure whether it is right time to migrate or not. Here is why, it is completely safe to migrate to Magento 2 now.

Most of the times, people judge the quality of a company just by its website, or the experience they get from it. After all, it is representing a brand over the web and hence is within reach of customers all over the world. This article explains to you some telltale signs that indicate when a website is in need of some major renovation.

After Magento released its Commerce Cloud version two years back, there has been a substantial number of subscriptions with more than 150 stores becoming live. The cloud offering has already been a powerhouse for eCommerce players supporting advanced features. This article describes the latest features brought by Magento community in its Commerce Cloud.

This article is going to pinpoint the most popular Magento plugins of 2018. Read on to know what made these plugins top and best-selling in the market. In today's tech-savvy era, new technologies are emerging and Magento is undoubtedly one of the top entries in that list.

All you need is an efficient, powerful, feature-rich and user-centric PHP framework to get our own tailored website. However, there are some premeditated steps, following which will take your website to great success heights. This article illustrates those key measures to help your business website stand out of the ordinary.

Website performance plays a crucial role in the success of your business and day by day, the web visitors are also becoming more demanding and less patient. If you have a DNN website, then the pages need to load quickly and offer your visitors the right information that they are looking for or you are at the risk of losing them all. But the first thing that should be considered is your site's visibility.

Javascript has been the most trending programming language having universal compatibility with browsers. While Javascript is meant for any type of website or application, a vast number of frameworks makes the job a lot easier. Though every framework claims to be profound in their own way, this article focuses on the core Node JS frameworks.

Both WordPress and Joomla are top-rated, reliable and easy-to-use CMSes. However, which one better supports a comprehensive and customised web application is the chief concern of this article. This article makes a comparison between the two to help business owners or startups to choose one of them for building a robust web application.

So you've decided to go down the wiser route and get a professional web development company to help you with your business's website, that's great! The next thing to do now is choose the best development partner, and this is crucial as the success (as well as cost-efficiency) of your site will depend largely on them.

CTA or Call-to-Action is a direct way to motivate the audience to become a confirmed customer. A factor effective in driving leads and conversion, skipping out CTA can cost eCommerce sites a lot. This article summarises how CTAs are a staple condition for every online site to boost sales and profitability.

Are you a business owner or about to start a business and maybe you're wondering what are the benefits of having a website? Why should I Invest money to have a website in this stage of my business? This article will answer those questions and give 5 strong reasons why not having a website is a bad idea.

In the digital age, a great tool you can do to help drive sales is to use webinars. Almost any product or service can benefit from providing value-add to prospective customers. I've personally attended webinars, and some have been, candidly, awful because the speaker was not prepared or it felt like every word was a sales pitch.

To make a fruitful mobile application you have to follow a methodical way to deal with application development. We have explained 6 steps to make a fruitful Mobile App Development to enable you to out in this procedure.

The logo design company will help you in the process of making the logo for your business. A well thought out and detail plan will be created for making your logo to ensure more customers approach your business.

SHOPIFY, a Canadian based eCommerce company with its headquarter situated in Ottawa, Ontario is worldwide famous for its proprietary eCommerce platform establishment for online stores, eCommerce sites and retail point-of-sale systems. With the launch of Shopify in the market in 2004 and integrating advanced features in this platform till date, the days are gone of having to worry about all the head-scratching issues and works that comes with setting up a website right from scratch, that too just to run our own online store. Shopify undoubtedly is one of the most popular choices among the customers...

Magento is a high end web design and developing software, which offers a free version to users. Magento is considered to be the best open source software for developing eCommerce websites, as Magento offers a wide variety of features.

So you are managing you dedicated international software development team, right? The Internet, Skype, WhatsApp and all this communication apps make it look simple, right? All your infrastructure, software and relevant assets? Wrong. Getting it right does not only need the right tools, it also needs a little bit of wisdom. Let us tell you something about it.

When was the last time you really had a good look at your website? Have you regularly updated content? If you have not given your site much attention lately, maybe it is a good time for a full makeover. Content is still king! You need to properly asses your messages and fine tune them with a strong understanding of all the metrics involved.

Upsells and Cross-sells are a very effective sales strategy that has been used long since these terms were incepted. Brick and mortar retailers use it all the time and the strategy is even more effective in online stores. Why?

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