Discover your drive.

Pop open the hood on game-changing technology, sustainable design and sheer American grit at America’s greatest manufacturing experience. Get an inside look at the making of America’s most iconic truck, the Ford F-150, and immerse yourself in modern manufacturing’s most progressive concepts. Experience the awe-inspiring scale of a real factory floor as you rev up your inner engineer. This is where big ideas gain momentum.

Legacy Theater

Learn about the history of Ford Motor Company and the success of vertical integration at the Rouge. Details

Observation Deck

At 80 feet up, the Observation Deck is the best seat in the house. Details

Manufacturing Innovation Theater

A multisensory exploration of the manufacturing experience, from concept to highway. Filled with jaw-dropping special effects. Details

Assembly Plant Walking Tour

Walk the elevated walkway above the Dearborn Truck Plant’s lean and flexible final assembly line, where the aluminum body F-150 is made. Details

Legacy Gallery

View historic vehicles made at the Rouge, including the groundbreaking V-8, the classic Thunderbird and the Mustang. Hop in a new F-150 and visit our Factory Store. Details

Living Laboratory Walking Tour

See sustainable design in action; discover how natural processes deal with water, soil and air challenges at the Rouge. Details

The Living Roof

Planted with a drought-resistant groundcover called sedum, the roof spans 454,000 square feet (or 10.4 acres). The “Living Roof” is one of the largest in the world. Details

Looking for inspiring things to do? Completely reimagined, the factory has undergone a sweeping transformation to become a model of 21st-century sustainable design and showcases how community, business and the environment can thrive together in a single environment. Start to finish, the Ford Rouge Factory Tour offers awe-inspiring encounters with America’s celebrated manufacturing past, present, and future.

Inside the Manufacturing Innovation Theater

Celebrating the engineering ingenuity behind the production of the all new aluminum body Ford F-150 truck, the multisensory Manufacturing Innovation film experience comes complete with vibrating seats, gusts of wind, 3D projection mapping, and winking robots.

Member Appreciation Days

April 13-15, 2018

We set aside a few days to show our appreciation for the support we receive from our members in April. With free admission to the Ford Rouge Factory Tour, member preview day at Greenfield Village, and food and drink discounts to enjoy, we hope you’ll join us.

Member Appreciation Days

April 13-15, 2018

We set aside a few days to show our appreciation for the support we receive from our members in April. With free admission to the Ford Rouge Factory Tour, member preview day at Greenfield Village, and food and drink discounts to enjoy, we hope you’ll join us.

Member Appreciation Days

September 20-21, 2018

We set aside a few days to show our appreciation for the support we receive from our members in September. With free admission to the Ford Rouge Factory Tour, free admission to a Giant Screen experience movie and food and drink discounts to enjoy, we hope you’ll join us.

Member Appreciation Days

September 20-21, 2018

We set aside a few days to show our appreciation for the support we receive from our members in September. With free admission to the Ford Rouge Factory Tour, free admission to a Giant Screen experience movie and food and drink discounts to enjoy, we hope you’ll join us.

Member Appreciation Days

November 17-19, 2018

We set aside a few days to show our appreciation for the support we receive from our members in November. With free admission to the Ford Rouge Factory Tour, food and drink discounts to enjoy, we hope you’ll join us.

Member Appreciation Days

November 17-19, 2018

We set aside a few days to show our appreciation for the support we receive from our members in November. With free admission to the Ford Rouge Factory Tour, food and drink discounts to enjoy, we hope you’ll join us.