Giacinti Pharmacy by Alessia Silvestrelli

July 6th, 2012 by retail design blog

The creators followed the latest trends constructing this 150m2 pharmacy without using any built in pillars but a large glass entrance on the side. The modular right wall units dominate the entire inner space harmonizing with the ceiling and the bright pearly marble flooring with precious green onyx inlays. The right side is free from any geometric progressions as bending and “budding” the walls in the sales counter.

Rigorous and free, transparent and opaque, glossy and textured, this play of different elements in opposition constantly reminds people to the same conceptual opposition in the main pharmaceutical symbol of caduceus that opposed the righteousness represented by the stick between the two snakes coiling sinuously, pacified by Hermes. The logo formed by stylized leaves refers to the origin of phytotherapeutic pharmacies from the gardens of ancient monasteries. This pattern was used for the luminous parts emphasizing the pharmacists’ role in choosing the best solutions to ensure clients’ health.