Graslon, Inc. has launched its new line of flash diffusion products with its Prodigy and Insight flash diffusers. Designed to provide softer shadows than traditional portable diffusers, Graslon diffusers have an optical reflector system that redistributes the light before sending it through the diffusion lens.

Western Digital (NYSE: WDC) announced that its newest generation of the popular My Book® Studio external hard drives are designed for use with Mac computers and Apple Time Machine. Now available with a 3 TB storage capacity, the new design features a brushed aluminum casing to match the appearance of a Mac computer, and also serves to keep the drive cool while in use. The aluminum exterior, combined with its WD® Caviar® Green drives, eliminates the need for an internal fan to reduce drive noise and extend the life of the drive. Although formatted for Mac computers, the My Book Studio external hard drives can also be reformatted for PCs.

Delkin announced their Fat Gecko Quick Release Kit, the newest accessory to the award winning Fat Gecko Camera Mount product line, that gives users the ability to swap cameras, camcorders and DSLRs on and off any mount in seconds. The two part anodized aluminum Quick Release features two built in liquid levels to ensure precise vertical and horizontal angle set-up as well as flanged edges and a push button key to prevent slippage once a camera is locked into place. A universal π-20 female adapter on the base plate enables secure attachment to any of Delkin's Fat Gecko Camera Mounts as well as any standard tripod or monopod with a π-20 or 3/8-20 mounting head, making this accessory truly universal across photography equipment.

In celebration of its 60th Anniversary, Sekonic announced limited edition L-308S Flashmate meters. Available in limited numbers are three bold metallic colors – red, green and blue. In addition, Sekonic announces its 60th Anniversary Contest where three lucky winners will receive a limited color edition of the L-308S Flashmate.

The pocket-sized Sekonic L-308S Flashmate is the smallest and lightest digital light meter in the Sekonic line-up. This Sekonic model is designed to read ambient or flash exposures in either reflected or incident modes, and displays accurate exposure readings in full, half, or third-stop increments to mirror the exposure settings of today's DSLR and film cameras. When set to full-stop mode, exposures are displayed in tenth-stop increments with a repeat accuracy of +/- 0.1 EV.

The Puffin Pad is designed to fit over the window of your car, via a slot running the length of the underside. The circular cutout above the slot gives the Puffin Pad some "wiggle room" to facilitate shooting. It is also designed to saddle most car doors, should you lower the window all the way.

Slight pressure will re-seat the Puffin Pad upon raising the window. There is also a 3 1/2" cutout on the underside to facilitate shooting from most fence posts. The Puffin Pad has withstood speeds of up to 50 MPH without moving from its position on the car window.

The ExpressDigital DARKROOM line of photography workflow software products including DARKROOM Core, Professional and Assembly Editions have all been upgraded. Version 9.1 adds new features, new cameras and printers, and highly-requested improvements including Windows 7 compatibility.

Olympus announced a new flagship PEN camera designed for the hobbyist or advanced photographer. The Olympus PEN E-P3 delivers the world’s fastest AF speed, a huge selection of built-in creative features and an easy-to-use interface, all packaged in a classic, all-metal body with full-advanced controls. Two new M. Zuiko prime lenses also join the family of six MICRO Four Thirds lenses.

Museo Fine Art announced its entrance into the top coat market with the introduction of Museo Enhance clear coat solution. A cost-effective liquid laminate available in matte, satin or gloss finish, Museo Enhance protects water resistant canvases like the new Museo Artistry canvas from UV exposure, abrasion, marring, chemicals and water. The match component set of Museo Enhance with Museo Artistry canvas or Magiclée Torino 17M canvas, guarantees archivability of the finished product, not just of the canvas itself, for 100+ years*. Museo Enhance is also compatible with most water resistant canvases and micro-porous inkjet receptive substrates in the marketplace.