November 2017 Program

NSA-NT November 2017 Meeting – Erin Gargan

Program

Title: Digital Persuasion-Sell Smarter In The Modern Market

When you type, text or tweet, how persuasive are you? With 98% of digital outreach being ignored or deleted, your ability to influence others-from behind the screen- is your biggest indicator of sales success in the modern marketplace. Forget firm handshakes and eye contact- first impressions in the 21st century are dependent on your digital persuasion prowess. Are you able to entice someone to give you a chance- using just your keyboard? It used to be that you had 7 seconds to make a first impression. Today, you have about 2 seconds- or however long it takes for that potential customer, client or partner to scan the first few words of their mobile notification to decide if you are an “ignore” or “engage”.

Erin helps her audiences understand the psychology behind why some people’s digital messaging wins time with prospects-while most others don’t. She shares her formula for how to effectively and appropriately elicit a response, spark a dialogue and bypass the “screen-keeper” to attract more in-person opportunities. Using Erin’s formula, attendees leave empowered and equipped to attract attention, increase influence and win more opportunities in the digital age.

Learning Objectives

Your audience will understand:

What is digital persuasion and why it’s an essential survive-and-thrive skill to master

How the evolution of social media has impacted traditional business networking and communication

How to adapt “right person, right message, right time” best practices to differentiate yourself and attract more of your sales targets online

Psychology principles behind effective digital persuasion

The One Thing all digitally persuasive salespeople have in common

The biggest digital influence mistake everyone makes- and how to avoid it

About the Featured Speaker

Erin Gargan is an award-winning entrepreneur, author, and digital persuasion expert. She is CEO of Socialite Agency, a social media firm whose clients include The Oscars, ABC/Disney, VISA, Hitachi and others. She is the author of “Digital Persuasion: Sell Smarter in the Modern Marketplace.” Erin is also an advisor for Camp One Ventures, a Palo Alto-based venture capital firm. She has been featured in Forbes and was recently named a 2017 “Woman in Business” by the Orange County Business Journal. Erin helps sales, marketing and event professionals attract attention and increase influence using the power of digital persuasion.