Linking your Google Ads account to your analytics report will let you see the full customer cycle such as how they interact with your marketing and how they finally complete the goals you have set for them on site such as making any purchased or consuming content etc.

The following are the benefits in linking your Google Ads account to your Google Analytics account.

You can see the ad and the data of the site performance in the Google Ads report in Analytics.

You can be able to import your Analytic goals and e-commerce transactions into your Google Ads account.

You can get richer data through the Analytics’ Multichannel funnel reports.

You can even enhance your Google Ads remarketing with Analytics Remarketing and Dynamic Remarketing.

You can import Analytics metrics such as Bounce rate, Average session duration into your Google Ads account.

The linking wizard makes it easy to link your Google Ads account or accounts to multiple views of your Analytics property. If you have multiple Analytics properties that want to link to your Google Ads account(s), you should complete the linking process for each property.

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