There are some guests during the holidays that people welcome with trepidation. It used to be the in-laws or someone’s new significant other. Increasingly though, it’s a visitor’s pet. As Americans have elevated pets to human status, they want to bring their (usually) hairy extended family along for the holidays. One in three pet owners… continue »

This issue is focused on a fourth key sector: food. Specifically, we have conversations with the difference-makers about how our food gets to us, where that food comes from today and will come from tomorrow. Read WTF: Food »

Each quarter, GenPop asks What the Future about a different key area of our economy: Housing, Mobility, Health and Food. Read Previous WTF Issues »

View this on demand webinar to hear exclusive research examining the far reaching impact self-driving cars will have on consumer behavior.

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