7.
Business Strategy – key tenetsDirect relationship is the most efficient way to the customer Dell‘s „direct business model“ eliminates wholesale and retail dealers No expenditures associated with the retail channel constant flow of information about customers’ plans and requirements enable Dell to continually refine its product offeringsCustom-built products and custom-tailored services Build-to-order manufacturing process Turn over inventory every 4 days on average and reduce inventory levels Rapidly introduce the latest relevant technology Rapidly pass on component cost savings directly to customersLow-cost leader Efficient supply chain management and manufacturing organization Concentration on standards-based technologies Direct business model Pass those savings to its customersStandards-based technologies deliver the best value to customers Provide customers with flexibility and choice Benefit of extensive research and development 7