Midwest-CBK, LLC has announced that Laurence Warden has been named as vp of sales. In his new role, Warden will lead the company’s independent and national sales teams, focusing on growing sales while enhancing morale.

Warden served in multiple sales leadership roles at Midwest-CBK in both England and the United States, the company stated, including director of national sales. Prior to returning to Midwest-CBK, Warden served as the director of sales for Kaemingk Associates, where he brought the largest European holiday company to the U.S. market.

“I had the privilege of working with Laurence when we served together at Midwest-CBK in the 1990s, and welcome his tremendous history of success, energy and breadth of experience back to the company and our customers,” says Dick Duff, Midwest-CBK general manager. “His genuine enthusiasm combined with outstanding sales and leadership will serve our customers, employees and the industry well.”