Strategy

Traffic for Less

Custom Search Ad Copy Designed Reach Consumers at each of the 5 Unique Micro-Moments of Car Shopping.

Team

A Certified Customer Care Team you can always reach to Get Answers to your Search Marketing Questions.

Strategy Tailored to Your Inventory and Sales Data

We look at your sales data in relation to your competitor’s and
analyze your make/model market share to build a comprehensive
search marketing strategy based on your dealership’s inventory
data.

Example 2016 YTD Sales Data:

Do you know what Make/Models to advertise in what areas?

Do you know why?

Example Customized Geo Strategy:

Not Just Where, but why?

Dominate make/models in a zip?

Want to target a competitor?

More Traffic for Less Money.

How? By reaching the consumer at each of the 5 micro-moments during the car shopping journey:

Which vehicle is best? / Is it right for me? / Can I afford it?
Where should I buy it? / Am I getting a deal?

Just like your dealership is different than your competitors,
each customer searches differently. By creating unique display
and remarketing ads as well as campaign types with customized
ad copy, your dealership’s ads have higher engagement and
conversion levels, effectively driving traffic to your website
for less cost-per-click.

A Team You Can Reach at Any Time.

We want you to feel comfortable contacting your DyGen team
whenever you have questions about automotive digital advertising.
Each individual is certified in Google, Bing, YouTube, and can
help answer any concerns you may have. Your customer care team
includes a: