360 Degrees to produce International Film FestivaI of India in Goa

MUMBAI: The International Film Festival of India (IFFI) has announced an association with 360 Degrees - the events and entertainment division of Times Infotainment Media (TIML). 360 Degress will produce the 35th International Film Festival of India in Goa from 29 November to 9 December 2004.

IFFI, Goa - 2004 Nodal Officr and Entertainment Society of Goa CEO Sanjit Rodrigues said, ?IFFI is the most awaited film festival in India and also internationally. Our associated partners, 360 Degrees and Ipan are leaders in their respective industries and their expertise will pay a pivotal role in making the 35th IFFI a grand success. We are extremely delighted and look forward to work with the industry stalwarts.?

360 Degrees has chosen Lowe as the partner ad agency for the 35th edition of the IFFI. Lowe national creative director R. Balakrishnan (Balki) said, ?Why is IFFI so important? Because it is the film festival that represents a land that produces the maximum number of films around the world. It is the international festival that represents a land that lives and breathes films.

"IFFI has to become far more important than Berlin, Venice or Cannes to do justice to the land it represents. It must be considered by the world as the most important film festival. IFFI, over the years has evolved, and this year its decision to have it in Goa is one more step to signal to world that they must be here. We at D Cell are really proud to be the design consultants to the event.?

TIML MD and CEO AP Parigi said, ?India has the largest film industry of the world. IFFI is one of the most widely acclaimed film festivals in India and we are proud to be associated with such a mega-event. Our expertise lies in handling large format events and we will ensure that IFFI Goa 2004 will be a truly memorable experience for delegates and the people of Goa.?

A wide array of events such as beach screenings, live music shows, animating the newly constructed promenade next to the Mandovi river with Stilt walkers, fire eaters, jazz shows, palmists, kite festival and a vintage car rally have been planned around the film festival. They will give a festive look to Panjim city.