Struggling college students are having an even more difficult time because of the financial downturn. "We have been seeing in the past year that many of our students are in need of the basic necessities," says Johanna Maes, assistant dean of student life at Metropolitan State College in Denver.

The "crazy, crazy Jewish fun" of Kosherland looks a lot like the board game Candy Land, except gefilte fishing substitutes for visits to the Ice Cream Sea. The market for religious board games and toys like these is tiny, and a bit quirky. But sales numbers indicate demand is growing as families demand wholesome entertainment.