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Profile Information

I am an entrepreneur and a software architect specializing in Microsoft .NET technology. I started programming as a hobby in 1986 with a Commodore 64, fell in love with technology and I’ve been working at it ever since (27 years). I have a degree in Business Management and Computer Science, and I’ve been developing software professionally for over 15 years.
In my career, I have worked for a vast array of different employers and clients. I have worked for big companies like G.E. and Prudential, and for a small “Internet start-ups.” I also did web/software development consulting “on the side” since 1997. My most recent salaried job was Chief Technology Officer for a real estate software company (2004-2009). After real estate crashed, I used the knowledge and experience that I have gained over the years, and I took a leap of faith to start my own tech company.
I am the Founder & President of SiteWizard LLC, a company that specializes in website development with content management systems. My company created SiteWizard CMS which is a full-featured enterprise quality CMS. Even though I founded SiteWizard LLC in 2009, SiteWizard CMS has been “in the works” in some form since I first started developing content management systems in 2000.
SiteWizard CMS was first released in late 2010 to a limited set of beta customers. The product has gone through major updates and revisions over the past two years, and it is ready for prime-time widespread customer adoption. We are preparing for a marketing release later this year. We appreciate your encouragement, support and recognition. If you are interested in being a partner, affiliate or reseller, please contact us to inquire.

Display Name

SiteWizard_LLC

Job Title

Founder and President

Company

SiteWizard LLC

Location

Sarasota, FL

Favorite Thing About SEO

It helps me understand how search engines think. I like to know how things work.

Blog Comments & Posts

David - Great article. Thanks for sharing your insight. Since Yelp is such a nightmare, what is the best alternative website for my customers to write a review?

Honestly, I get a headache when I read about all the complications and regulations that Yelp imposes on businesses and their patrons. Seriously - if you're not allowed to tell your customers that you're on Yelp, who is going to review you? People must either really really love you, or really really hate you.

Let's say that a customer loves you soooo much that they feel compelled to find you on Yelp. Once they write their shining review, there is a very high chance that it will get filtered out because (1) they gave you a 5-star rating, which is obviously "too good to be true" (2) they haven't reviewed 8-10 other businesses on Yelp (3) they haven't used the "perfect blend" of 1,2,3,4 and 5 star reviews for other businesses (4) they haven't fully filled out their Yelp profile "including photo and bio information" (5) they haven't used Yelp as a social network to make friends and (6) they don't want Yelp tinkering with their Facebook account.

Because you're not allowed to ask customers to review you on Yelp, most reviewers probably fall into one of two categories:

(1) People that are very active on Yelp anyway, who love to share their opinions with everybody.

(2) People that had a bad experience, who want to whine and complain, hoping to ruin your business.

I think that Yelp only works for businesses with thousands of patrons (like restaurants or hotels). If you have a very large pool of clientele, there is a reasonable chance that you'll get some "people that are very active on Yelp anyway" to review your business. But if your business works with a very small number of customers, you're unlikely to get reviews unless you ask for them, thus violating Yelp's guidelines.

Personally, my business is a software and web development shop. We have dozens of customers, not thousands. I have zero reviews on Yelp. Even if my customers decided to write a review on their own, it would probably get thrown out because of Yelp's absurd filtering criteria.

I also like the drunk user analogy. Website visitors aren't idiots, they're merely impaired by their lack of focus, lack of time, lack of caring, etc. Someone once recommended a usability book to me called "Don't Make Me Think" but I was too busy to think about it, let alone buy and read it. :-)

The best free resources I've seen online regarding usability come from Jakob Nielsen. His group has done a ton of usability testing and research, both on websites and mobile interfaces.

Annie - Excellent post. I'm always a fan of practical step-by-step tutorials, so the video and Excel download are a great bonus.

A tip for those who can't afford the Moz Pro membership: You can use a free community level Moz account to download data from Open Site Explorer. You miss out on some of the Pro details (like social stats), but you still get all the raw data that Annie used in this tutorial.

Hi Rand - This is an interesting WBF because I've had the same dilemma with my own business. I'm glad you addressed this topic.

I've been getting the impression from Moz lately that content marketing is the only "correct" way to build traffic. I remember another WBF called "No, Content is Not the Only Way" but in general, even white-hat link building seems to be frowned upon here. I understand the long-term value of content marketing, but I think young businesses may need to do some link building to get noticed.

I started my business pretty recently. I have very few inbound links and low domain authority. I also don't have a lot of social followers. I could create the most wonderful content, but without a decent inbound link profile, nobody will know it exists. Google won't display my content unless I have a respectable domain authority already.

Honestly, even though I think content production and marketing is important long-term, I feel like link building is a greater necessity in the beginning. Once somebody knows I exist then I can shift focus to the content marketing side. If I don't do the link building first, content production is an empty pursuit. What are your thoughts?

Whoa - This is a huge list. I'm guessing that Google is collecting a lot of its knowledge graph data from schema.org markup. (Maybe?) But some of the KG boxes seem eerily like they were researched and written by a human. Can you give us more insight into how Google creates its knowledge graph and what marketers can do to become recognized and treated like an entity?

I think this is a great strategy. The trouble may be with getting buy-in from executives (regardless of whether the marketing team is in-house or a consulting agency). Some businesses are narrow-minded and think that each department lives in its own little box.

I was once scolded by a client for sharing some basic web stats with someone in "the wrong department." They kept their departments in separate compartments. :-) Coincidentally, they went out of business a couple of years ago.

This video would be good for executives and decision-makers to see. It can be hard to implement change, especially if it's "the little guy" asking for the change. But with the right selling points (better marketing with higher ROI), I would think most execs would hear you out.

"Don't let this overwhelm you." I am a bit overwhelmed but also inspired. Since I started my company 3 years ago I haven't done much to market my product. I've relied on word of mouth and the philosophy that "great customer service is the best marketing." But I'm slowly learning how to branch out and be more proactive with marketing. This is a nice list of options to add to my toolbox.

For the "name" input box, I think you should either use your real name ("John Smith") or a combination of your name and company ("John Smith @ Company Inc" or "John @ Company Inc"). People establish rapport and trust with people, not with company names and logos. If you represent yourself well, your name and face will pass goodwill along to your company.

Also, like Rand mentioned, it may be wise to avoid using the word "SEO" on most websites. People may instantly assume your comment is spam. If your company name includes "SEO" then you should probably just list your actual name.

I largely agree with the idea to drop "SEO" from the name. Most small businesses don't know what SEO is, or they have a bad impression of SEO. Today I got an email newsletter from someone with the subject line: "Don't Pay for SEO Services -- It's A Trap!"

Have you guys come up with a backronym for MOZ? Maybe "Marketing Online Zen"? :-)

How true! I think this applies to employers as well as clients. I spent a few years working for a boss that always had unrealistic expectations. Anytime I tried to adjust his expectations, I was painted as either lazy or incompetent. This was strange for me, given I was usually treated like a rock star anywhere else I'd worked. Eventually I learned that there was no pleasing this guy, and I moved my career in a different direction.

In short, some people are unreasonable. They have lofty expectations, and they think everything should cost 5 cents (I'm thinking of a Met Life commercial). If you've made a good effort to establish attainable goals and clear expectations, but your efforts have failed, move on and never look back. There is a measurable cost to stress and its effect on your quality of life. Do great work, and always work with people who appreciate you.

Thanks for an insightful post. That reminds me how the older generations think that all jobs with computers are the same. Often when I'm introduced to someone they ask what I do for a living. I tell them I'm a software engineer. Then they reply, "Oh, my nephew works with computers too." Their nephew sells computers at Best Buy. Exactly the same job, eh? :-P

Nice WBF. I've found that most of my website design clients fit one of three categories:

They've never heard of SEO. If I ask "How's your SEO?", they say, "Ummm... Don't you mean CEO?"

They got an email from a mysterious "SEO company" promising "#1 rankings on Google for 'your unique search phrase' for only $1,000." Usually they're very excited about this amazing offer, but they check with me just to make sure it's not too good to be true.

They want to rank better on Google, so they searched for "Why is my tiny business invisible to Google?" and they found some info on search engine optimization.

I completely agree that a marketing related title is most appropriate. I think "web marketing" or "online marketing" are most apropos. I believe "inbound marketing" is industry lingo that the average small business has never heard. At least it's better than "SEO" because inbound marketing includes the word "marketing" to clue people in somewhat.

I'd like to see stats on Google search counts for these phrases: SEO, web marketing, website marketing, online marketing and inbound marketing. I suspect that SEO and inbound marketing are the least searched terms. If so, we should take our own advice and target our keywords appropriately.

Nice White Beard Friday (okay, I'm the only person who thinks that's funny). I do appreciate the still image of the whiteboard. This would be a nice addition for many of the future videos.

Rand is right on point with all of these examples. I know in particular that lengthy signup forms and repetitive logins frustrate people. I'm particularly annoyed with e-commerce systems that require you to log in to "purchase" free items.

I'm glad SEOmoz implemented a better sign-on system. I noticed that it works across websites, so when I hop between websites (seomoz.org and opensiteexplorer.org) that I'm still signed in. Would be nice if this single sign-on system were added to getlisted.org.

I think we're in a new era of Google where black-hat tactics are very likely to devalue or ban your site from search results. In the past, being a "risk taker" and deciding to "go for it" (whatever it was) had less chance of creating a lasting negative effect. Now it can be a nightmare to clean up your mistakes.

I agree that the caricatures of "white hat" and "black hat" SEOs are sweeping generalizations that probably don't apply in many cases. I tend to believe that most people are honest business people who are merely trying to compete in the market. Their chosen SEO methods are often a matter of education, not "good guy vs bad guy." I bet you'll find a mix of good and bad tactics with the average small business.

I know I did some dumb things before I joined SEOmoz last year. I'm sure I'll continue to discover things I should have done differently, and Google will continue to change what they reward and penalize... and round and round we go.

Great post. I like the content audit template and other examples you shared. A lot of small businesses don't invest much time into content, and when they do, it's all about them. It can be hard to get people to wrap their minds around building content with value to their audience.

I like to use an analogy to explain this concept to clients: "A blog that only talks about the company is like a person who only talks about himself. People find it boring at best; pretentious at worst." Thanks for offering some clear advice on how to improve value and community engagement.

Good reminder to share successes and failures. It would be interesting to compile some "SEO myths and facts," a sort of SEO mythbusters library. There is no shortage of SEO advice out there, but it's nice to have facts to back it up.

For example, a colleague once told me that Google cares about the length of domain registration, i.e. if you only renew your domain for one year then Google thinks you're a fly-by-night operation. As I result I started doing 5 year renewals on all of my domains. But then I read somewhere on SEOmoz (I think an article included a quote directly from Matt Cutts) that Google doesn't care about domain registration length. It can be frustrating to change your strategies based on wrong information and find out later that you were following bad advice. Maybe SEOmoz should start a wiki for SEO hypotheses and tests.

Hi Rand - great White Beard Friday. Oops... Freudian slip. :-) It's okay - the same is happening to my goatee and I haven't decided whether to keep plucking, shave, or just keep the grey to display my "maturity and wisdom." You've obviously chosen the latter option and it suits you well.

I'll have to check out Fresh Web Explorer. It looks like a great new tool. Kudos to SEOmoz for continuing to expand its product offerings.

Thanks for sharing this analysis. This is a nice follow-up to your recent post "How low can #1 go?" We've long expected that Google is trying to coerce all marketers to spend dollars on AdWords. Given how much SERP real estate Google is giving to paid advertisers, PPC is becoming mandatory.

Years ago I read that clicks on organic results used to account for 90%+ of all SERP clicks (about 10% went to paid searches). I wonder how much that's changed. Google already tailors its Shopping results to paid advertisements. How long until page 1 of Google's results is all ads? Someday Google will say, "We still have organic search; you just need to click the tiny link in 6px font that says 'more results...'" :-)

Yes, most of us probably don't do enough analysis (myself included). This is a good reminder to keep a broader view and not miss the big picture. However it would be great if you linked to some examples of the different types of analytics. I guess I tend to relate most to practical examples rather than theoretical discussion.

Interesting post. I saw another moz blog article recently about content curation as a means of building content and value without starting from scratch. I'll have to check out the webinar. Thanks for sharing some helpful resources.

Yikes - I didn't realize Yelp was that aggressive against reviews. So basically if I ask my customers to post a review on Yelp, it may get pulled because that person doesn't frequently post reviews of other businesses on Yelp. Can these people make it any harder for legitimate small businesses to get found?

Thanks for this post. I wonder how well the "going out of business liquidation sale" approach would work for e-commerce. Probably not good for subscription-based websites like SEOmoz. :-) But seriously, a sense of urgency can be a great way to catch interest, and I like your other suggestions as well.

Last year Rand did a Mozinar on conversion rate optimization called "Big Picture CRO" but it seems SEOmoz didn't post the video afterward due to recording issues. The slides can be found here: http://www.slideshare.net/randfish/big-picture-cro A lot of the takeaways were the same - ask people why they purchased from you, or why they didn't buy. Getting to know customers and lost potential customers will open your eyes and drive a plan of action. That will help more than any A/B split testing or technical CRO activities.

This post is very true. I've used the same client management techniques but maybe in a more informal way. It's nice to see this clearly laid out like a formula. Communication, initiative and honesty usually earn trust and respect from clients. If you do everything reasonable to help a client and they still don't treat you well, cut 'em loose. Some clients can't pay you enough for the level of stress they dump on you.

Very interesting post. I wonder what percentage of users end up clicking the paid ads and various widgets instead of the top organic search result. Between SEO becoming more complicated and paid ads becoming more dominant, it seems like Google is hoping every advertiser will spend money on AdWords.

Of course, PPC is its own can of worms with Google's quality and relevance scoring. You need to do your homework before spending $ on AdWords. I don't suppose Rand is planning to start "PPCmoz" anytime soon? :-)

Very helpful tutorial. I knew Followerwonk was associated with SEOmoz but never checked it out until today. I'm definitely in the camp of companies lacking Twitter followers and I've felt like "what's the point?" Thanks for posting some real actionable suggestions.

Maybe their SEO tactics didn't change with the times. The rules of SEO have changed significantly over the past 2 years. Things that used to boost rankings now have no effect or can hurt rankings. Examples: press release services and directories.

That's why it's good to check people's knowledge. You can ask them what they're doing different since Penguin and Panda came out. If they think you're talking about "Happy Feet" and "Kung Fu Panda" then you've got the wrong SEO consultant.

Good points made in this WBF. This should dissuade small businesses from considering spammy emails that say "I can get you #1 rankings on Google super-cheap guaranteed!!!"

It's amazing how many times my web development clients forward these emails to me thinking it's a legitimate marketing opportunity. I had someone last year that contacted me looking for a new website, but they chose a cheaper company that promised a new e-commerce website with top Google rankings "guaranteed" for $1,000. What they got was a half-broken unattractive SEO-crippled website. Hope they're happy. :-)

Hi Cyrus - Nice follow up to your WBF. Do I need to worry about over-optimization of "internal" links between pages of my company website? Or is this mainly applicable to links coming from external sources?

Very insightful post. The fact that Bieber and other entertainers top the list in followers and retweets speaks volumes about the average demographic of Twitter. :-)

I think this post proves that it's imperative to acquire the right target audience that cares about your tweets and will be engaged in sharing and dialog. There's no payoff in adding followers for the sake of having followers.

Nice post for newbies. There are so many factors involved in Google's algorithms beyond good content. From my experience, most small businesses assume that Google is "smart enough" to find their website and properly categorize and rank their site. They have no idea what it takes to outrank their competitors, so it takes a lot of educating small companies to sell white-hat SEO.

I've heard it well-said that "if you don't have a mobile strategy, you don't have a future strategy." Responsive design is great but it sometimes isn't a feasible option, especially if your content or features need to be significantly revamped to work in a small mobile phone viewport.

I like the advice about showing tablet users the desktop version, but the desktop versions of websites still may need work to be touch friendly (ex: replacing drop-down menus) and to ensure they don't require plug-ins (ex: Adobe Flash).

Fantastic awesome WBF. This clears up a lot of the misconceptions about link building and "what still works." It's still unbelievable that Google hits links with an "over-optimization penalty" for having relevant anchor text, the exact opposite of everything I learned about SEO years ago.

I understand that I shouldn't have repetitive anchor text on external websites that I don't own and control. But I'm wondering if the "over-optimization penalty" applies to internal links on my own website. In other words, do I need to vary anchor text on links between the pages of my website?

Awesome - I'd never thought to look for an infographic creation tool. Like many people, I have little artistic ability and little budget to hire a graphic artist, so some free (or cheap) tools are just what I need.

So Google has a monopoly in almost every major international market? This isn't entirely unexpected. I guess my takeaway is that we can't rely 100% on organic search. Marketing needs to branch out into social, PPC and "traditional" channels like direct mail, trade shows, cable TV and radio. If we put all of our eggs in one basket (SEO) we're bound to get smashed to bits by an algorithm update or a competitor's content mill. We should maintain a diverse "inbound marketing" strategy rather than just focusing on Google's latest whim. In short - diversification mitigates risk.

Seems that Simon Sinek really gets around these days. :-) I've been using Start With Why with a number of my clients too. It's a good reminder to go back to core principles and make sure your strategies are in line with your goals and values.

Interesting article. Given the expense of creating a mobile app and the advent of responsive website designs I wonder if app creation will continue to increase at the same pace. But I think a lot of the same principles in this article apply to mobile friendly websites too.

Responsive design is a great option for a lot of websites. There are some applications where they don't make sense (typically web-based tools, intranets, etc) but most public-facing company websites should go responsive.

Very interesting WBF. It seems like the Panda update is going to wipe out a couple of industries altogether: press release services and content licensing services. Before Panda, I had plans to pay for PR services that would distribute my unique articles to multiple websites, and I was going to license reference content for my websites to increase my website's value to users.

Frankly I don't see anything wrong or unethical about PR services or content licensing. It seems downright wrong that Panda penalizes people for things that Google used to reward. I know Google is trying to get rid of spammers who scrape articles and re-publish them with no value added, but they are also hurting legitimate businesses who play by the rules and are unaware they're doing something "naughty" in Google's eyes.</rant>

A customer advisory board is a great suggestion. I think this is more relevant to companies with complex products or services. I don't see restaurants or plumbers doing this. But still, getting regular feedback from customers is always a good idea.

I see from other comments that some people are wary of guest posting, but it's all about establishing reciprocity with a trusted site. If they run a spammy blog you don't want to participate. I saw a video where Matt Cutts said that guest posting is a good thing but it can be abused and Google is working on ways to detect such abuse. Stick to sharing quality content with another blog that produces quality content and you'll be fine.

It's awesome that SEOmoz is so transparent with its customers (actually practicing TAGFEE). I'm glad things are going so well. If I weren't happy running my own business I'd be submitting my own resume. :-)

I think Rand is targeting primarily people that he knows - friends, colleagues, partner companies, etc. These are people that you normally maintain a lasting relationship with beyond link sharing. I agree that going after people you don't know or barely know will likely seem artificial; but I don't think that was his intended target.

There are two ways to summarize this WBF. I could conclude that "it's all about relationships" or perhaps "it's all about psychology." From the raw psychological perspective it is expected that helping someone makes them more likely to help you in return. So Rand's methodology can be used like a mathematical formula even if you don't truly care about others.

From the relationships perspective, being kind to others always reaps a reward, even if that reward is merely knowing that you helped someone and brightened their day. In a roundabout way, I think Rand is saying that marketing is really about creating lasting relationships with people and companies, not merely following a formula to link building. Even if someone doesn't reciprocate in sharing your content, you still have a reward.

Nice case study. I'm glad there has been some work on this. It seems the panic around anchor text is somewhat over-exaggerated.

Hopefully the rumors of the upcoming "Balrog update" in 2013 aren't true: "It will be an algorithm that, wrapped in fire, will crawl the Web,
penalizing and incinerating sites which do not include the anchor text
"click here" at least seven times and not include a picture of a kitten
asleep in a basket." :-)

Nice: "Inspire awe, anger or anxiety." Emotion definitely drives attention, whether it's good or bad emotion. My most popular blog post last year questioned some standard practices used by database admins and recommended a completely different paradigm. Of course, I shared it through a database news source and it infuriated a number of DBA's who disagreed with me. But it sparked a lot of comments, sharing and other blogs responding to my post. Eventually I had to disable comments because I couldn't keep up with them. If you can touch on people's emotions you'll get a lot of participation.

Even though "quality content will always be shared," I have to agree with Luke's premise. Showing "0 shares" on your page can create a negative impression and dissuade sharing. I've seen e-commerce sites mitigate this pattern by saying "be the first to review this product!" However, I don't know of a way for Facebook and Twitter to say "be the first to share this article."

Personally when I have a newly launched site or one that doesn't have much traffic yet, I don't use the sharing buttons that show a count of shares. Instead I use plain icons for each social network. Once the site is popular enough I display the share counts.

Great WBF. I think this works well for large companies, but not for the little guy. I don't have a large customer base, so I can't produce big impressive numbers to show off. Plus the likelihood of stumbling across a peer is low, so the Facepile widget isn't effective for me. I guess the best social proof I can display is to list testimonials on my website and maybe link to reviews.

Nice post. I think the best takeaways are: "Find questions you are interested in. Others will be too" and "Researching and providing answers becomes your value."

Since questions are the heart of blogging, a good place for inspiration is to read forums and see what others are curious about. When you find something that catches your interest then you can research and write.

Annie - Great Excel post; very thorough and well done. I know a lot of people are intimidated by creating their own infographics so this fills a need in the community. Maybe you should run a ScreenCast Thursday series. :-)

Nice WBF. I agree with vzPro's comment - many of the SEOmoz viewers are involved in small business, so it is nice to have some posts that are business focused beyond SEO.

In the past I've weighed the dilemma of partnerships and come to similar conclusions, but it's great to see a concrete checklist of the common pitfalls. In retrospect, my personal experience usually uncovered a lack of mutual benefit / ROI, a divergent road-map and a disconnect on values. This post is great food-for-thought for the next time I consider any business relationship.

It's great that SEOmoz honors its contributors this way. I was thinking however that there should be separate rankings for contributions of staff members and community members. There is a difference between staff members who are paid to write for SEOmoz and community members who contribute solely out of desire to help the community. These rankings don't make that distinction.

Very interesting post. With regard to #6 in your 2012 predictions (overly aggressive ads on Google), Microsoft started a "Scroogled" campaign to try to incite distrust in Google search results. If anyone has a shot at stealing some search engine market share it's Microsoft. Even so, I doubt that their Bing, IE and Windows 8 TV ads are producing a great ROI.

I think this relates to the "correlation versus causation" dilemma that a lot of people face. You're right - it is difficult to pinpoint the real origin of a conversion.

There are some CRM systems (and CRM plug-ins) that combine user tracking with campaign tracking so you can get a clear picture of each user's path from first contact to conversion. Some of them even have social tracking. This topic may warrant a discussion about which tool is best for the job.

Ha - As I started reading the article I was planning to suggest watching "Start With Why" in my comment, but you beat me to it at the end. :-)

I think we need to remember that we're selling our vision / mission / core principles not a feature list. "People don't buy 'what you do', they buy 'why you do it'." Telling people about features isn't inspiring or convincing. Instead, if customers believe in your company's mission or principles they feel an emotional connection. Once that connection is made they can rationalize their decision with facts and figures.

I saw this happen on Shark Tank recently. Someone had a business that wasn't profitable or "investable." Still, Mark Cuban invested because the business owner had a story about all of the veterans that he employed. His vision was to help our war veterans, not just to make money. Once people believe in what you do, it often sets rational analysis aside. "Your goal isn't to sell to everyone who needs what you sell. It's to sell to everyone who believes what you believe."

You're saying we should use writing skills when we send emails? :-) I agree - being personable, helpful and showing some wit or personality can get you a lot farther. Taking the time to be personal can be a game-changer.

I completely agree with the disconnect between the industries and the untapped opportunity that exists with small local businesses. I've worked as a web / software developer for 15+ years and the bulk of my clients have been small companies (1-50 employees).

Most of my clients had never heard of "SEO" and hadn't given much thought to how Google rankings work. They just knew that they didn't rank well. It takes a bit of educating, but if we can sell the long-term value of SEO then there is a shot of them breaking out of their budget to make an investment in their future.

Nice post. This goes hand-in-hand with Rand's recent Whiteboard Friday "What's Really Included in An SEO's Job." I personally come from a very technical background and have been building myself up in the SEO arena.

It seems that programming and SEO are overlapping more and more. I
think it's important for both types of professionals to keep expanding
their knowledge. But it's also good for each person to know his/her own
limitations and interests. For example, I am knowledgeable in anything
programming plus "classic SEO" on-page/on-site optimization. I am
not as experienced with keyword targeting, content marketing / link
building, social media, etc. so I would work with an SEO for these
pieces.

In short, if you aren't knowledgeable (or interested)
enough in an area, it's much better to work with the right resource rather than
to do everything yourself. SEOs and web developers need to collaborate
so they can divide and conquer tasks to meet the company's SEO goals.