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HALF OF ALL U.S. TELEVISION HOUSEHOLDS HAVE WATCHED THE PYEONGCHANG OLYMPICS ON THE NETWORKS OF NBCUNIVERSAL, WITH 110 MILLION TV VIEWERS TUNING IN

Third Consecutive Night of Double Digit Total Audience Delivery Boost Results in TAD of 22.3 Million Viewers for Monday Night Coverage

NBC Posts Most Dominant Monday Night in Sept.-May TV Season by Any Broadcast Net Since ’98 Academy Awards, Featuring “Titanic” As Best Picture

NBC/NBCSN Viewership Peaked at Nearly 27 Million Viewers during Chloe Kim’s Final Run as She Won Halfpipe Gold Medal

STAMFORD, Conn. – February 13, 2018 –Half of U.S. television homes and more than one-third of the country’s population have watched the PyeongChang Olympics on the television networks of NBCUniversal, according to fast cume data provided by Nielsen. Through Sunday, 109.6 million viewers (in 59 million homes) have watched the Winter Games on NBCUniversal networks NBC, NBCSN, CNBC and USA (does not include digital).

Last night’s primetime coverage posted a Total Audience Delivery (TAD) average of 22.3 million viewers, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics. (Nielsen “out of home” viewership will be available this week.)

VIEWERSHIP DOMINANCE

With an NBC-only average of 20.9 million viewers from 8-11 p.m. ET, NBC topped by 87% the combined primetime viewership of ABC, CBS and FOX (11.2 million viewers) -- marking the most-dominant Monday night in the Sept.-May TV season by any broadcast network since the 1998 Academy Awards, which featured Titanic as Best Picture.

Last night’s coverage was highlighted by 17-year old American Chloe Kim’s halfpipe gold medal, with viewership on NBC/NBCSN peaking at 26.9 million viewers from 9:15-9:30 p.m. ET as she made her final run.

NBC SPORTS DIGITAL TRENDING UP ON UNIQUE DEVICES

Six days into the PyeongChang Olympics, NBC Sports Digital’s presentation has been accessed by 6.6 million unique devices – pacing ahead of the 2016 Rio Olympics (6.0 million through the comparable date) and more than tripling the 2014 Sochi Olympics (1.8 million at this point). NBC Sports Digital delivered an average minute audience of 283,000 for last night’s primetime coverage.

ADDITIONALLY…

For the third consecutive night, the Total Audience Delivery provided a double digit lift (10%) over the NBC broadcast viewership (TAD chart below). NBC Olympics’ Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.

**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.

TOP 10 METERED MARKETS FOR NBC/NBCSN MONDAY PRIMETIME:

1. Denver

25.7/43

2. Salt Lake City

23.0/39

3. Kansas City

21.1/32

4. Milwaukee

20.2/32

5. Minneapolis

19.6/35

6. Portland

18.6/33

T7. Seattle

17.9/32

T7. Sacramento

17.9/31

T7. San Diego

17.9/31

10. Austin

17.8/31

ABOUT NBC OLYMPICS

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.