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Salvador Dalí is one of the few visual artists of the twentieth century with truly popular appeal. Granted, this probably had as much to do with his moustache and his antics as with his work. But his work is undoubtedly popular. You do not need to be an art history major to appreciate The Great Masturbator, for example; even the title is enough to produce snickers in middle school students. The Dalí Museum in Figueres, Catalonia—which Dalí created himself in an old theater during the last few years of his life—is the second-most visited museum in Spain, after the Prado in Madrid; and this is especially impressive, considering that Figueres is a small town, not very close to Barcelona or any other major city.

This book is one of those omnipresent omnibus collections of artists’ works, cheap enough for tourists to buy on a whim, portable enough for tourists to stuff in their rucksacks. For what it is, it’s done well: full of glossy, high-quality pictures of Dalí’s major works, with some basic biographical information. There’s nothing in this book that you couldn’t find online—the biography on Wikipedia is fuller than the one here—but having a physical copy of an artist’s work, even a cheap one, is undeniably appealing.

As many have noted, the striking thing about Dalí—which is true, although in a different way, of Gaudí—is the combination of radical innovation and extreme conservatism. Dalí was kicked out of his academy; his surrealism was avant-garde; and his lifestyle anything but traditional. Not only that, but he pioneered the role of the zany artist in the 20th century, making media appearances in bizarre getups. And yet, for all this, he was a genuinely religious man, reconciled himself enough with Franco’s reign to move back to Spain, and thought of himself as a Renaissance man in the tradition of Leonardo da Vinci.

It is worth noting that many other great artists and thinkers have exhibited this tension in different ways—Joyce, Stravinsky, even Marx—and, indeed, the desire to place oneself firmly within a tradition, while reserving the artistic right to innovate upon that tradition, strikes me as the defining mark of great geniuses. Only lesser artists see innovation and tradition as antithetical.

Dalí’s tension of traditional and experimental is illustrated in his particular brand of surrealism: the use of careful draughtsmanship to realistically render fantastical scenes. The solidity of Dalí’s paintings, achieved using familiar, traditional technique, is why his work has become so popular, I think. Nobody can accuse Dalí of drawing like a child. Unlike many works in contemporary galleries, his paintings are as visually engaging as any special effects-laden movie. Like the works of Hieronymous Bosch—an obvious precursor—Dalí’s paintings are so full of detail and bizarre images that they always entertain, even if their symbolic meaning escapes the viewer.

One thing this book did allow me to see is the remarkable consistency in Dalí’s work over the years. From his beginnings, before he was even comfortable calling himself a surrealist, to well after he was thrown out of the surrealist group and began interesting himself in Catholicism and quantum physics, the same clear aesthetic sensibility pervades his entire oeuvre. This is the reason for the oft-repeated accusation that he was an artistic one-trick pony. While there is some justice in this, as well as in the accusation that his publicity stunts trivialized his work, I think Dalí is easily one of the greatest painters of the last century. His works seldom have a great emotional impact; indeed, sometimes they produce only slightly amused nods. But he was a visual genius: there is no unseeing a work of Dalí, nor mistaking it for another person’s work. And unforgetability is, I think, the ultimate test of any artist.