Our People

Ailis’ digital experience comes from industry. At Tesco.com, as part of the Operations Development Team, her role was to understand how to improve the digital capabilities of the UK’s largest grocer. Following that she spent four years with Nectar, the largest loyalty company in the UK. At Nectar Ailis led a £20m digital transformation using technology to modernise the business and create better, more personalised relationships between partners and the scheme’s 19m members. She then ran the affiliate marketing business, e-Shops, before taking on the role of Strategy and Product Director as part of the company’s Senior Leadership Team. Prior to industry, she worked in consulting for four years.

At AMR, projects have included advising a £5bn global e-commerce company how to redefine its digital approach to customers, to drive loyalty and cross-usage within the American market; and working with one of the world’s largest event companies to identify post-merger digital synergies.

Ailis holds a degree in Natural Sciences from Cambridge University. She also studied Design Thinking at Stanford University.

What our clients say

“The AMR strategy review report is my bible. It’s an excellent piece of work and I ask that all new hires read it upon joining.”

CEO, GL events Japan

“Thank you very much for an excellent report and for all the great work."

Reed Exhibitions

“AMR is one of our key partners. They support us in some of our M&A and business expansion initiatives. We are impressed by their knowledge base and market insight.”

Messe Munich Shanghai

"AMR's work was fantastic."

Pablo Ciano, CEO, Central and South America DHL Express

"We set high expectations, and AMR has exceeded them. We have worked with various consulting firms over the years, but AMR has provided highly differentiated value. "

Enrique Soto Ripoll, Managing Director, Feria Valencia

“AMR has supported us for years with market scoping to inform our strategy, as well as commercial due diligence to support M&A work. The output is always actionable and I’m impressed at the speed with which they get to grips with a new market.”

Simon Platt Director, Strategy & Business Development, RELX Group

“Your work was fabulous. It was well conducted and you understood the business model very well. You handled the different parts of it efficiently, with good coordination.”

TZP Group

“AMR showed a valuable deep knowledge of the cybersecurity market; and did a great job in providing a clear understanding of our business model”

Exclusive Group

“AMR’s thorough understanding of the IT security market, and the deep insight they developed into Exclusive Group were great assets in supporting the successful evolution of the group’s shareholding”.

Natixis Partners

“AMR’s very thorough and professional work and clear recommendations have played a pivotal role in ensuring the future growth of Hong Kong exhibitions through their recommendations on venue need.”