“Let me talk like an old man. Young people, be careful. Beautiful things are disappearing every day. Be careful.…You don’t need to be [shopping at fast-fashion stores], especially young people. They are beautiful naturally, because they are young. So they should even wear simple jeans and a T-shirt. It’s enough. Don’t be too much fashionable.…The brand advertising is making you crazy. You don’t need to be too sexy. You are sexy enough.”

I don't know, I can see his point but being young and not having a lot of responsibilities means you can experiment a lot as opposed to when you're older. But then again that also doesn't apply to everyone.

>>10626161I don't think he's trying to sell to teens and I think that's more him talking down American Eagle trashy glitzy mall stuff, that's from a part of an interview where he's talking about fast fashion and stuff

>>10626161i think the point he's trying to make, like >>10626170 said, is that people think they need to have 30 different colors of the same flannels to match with their true religion jeans and their flashy sneakers. Yohji just wants everyone to buy a few good basics and have fun and focus on real life instead of trying to have everything in a wardrobe.

>>10626297well that depends on what he means by "young people"does he mean tweens-late teens or late teens-20s and early 30s?His marketing audience and whoever he's talking about in this quote could be very different

>>10627040Ill sell you mine for 300+shipping. Cashmere/wool/nylon blend lined with cupro. Its a Y's piece, super long drapey yohji with two zippered pockets. If you are serious post an email and ill shoot you pics ect.

>>10627181>tfw you will never meet yohji under a tall sakura tree in the middle of a graveyard, where he turns to look at you and his FW15 coat flutters in the wind, as he tells you a piece of wise ancient fashion advice that unlocks forever sick cops and dope fits

>>10627115Have you seen kids these days? I don't know when he said this but they only think about brands and image. 12 y/o girls look 10 years older. I think it's sad that they trade their youth for material stuff.

>>10627115>implying kids between 12-17 are capable of making actual informed decisions.

The amount of kids between this age wearing nothing but Jordan's, North Face, and Fast Fashion drivel is astounding, and it's what he's speaking against. Kids need to be kids, and just fucking relax both the world kicks 'em in the dick.

>>10627246Kek, sorry, but no. And, the most important part - im not ugly. And you are. So your clothing looks always out of place. doesnt fit you, hehe, there is no need for you trying that hard. Also, im happy to see you rekt so hard, my little uggo. Nobody loves you. You shouldnt even exist.

>>10625518I don't understand what he's saying. does he mean that young people shouldn't care much about fashion (but wait...isnt he a fashion designer?) or that people shouldn't care all so much about branding (which is pretty obvious)?

>>10625518>think this is somewhat wise but I can't really relate>be at work christmas party a few days ago>I'm the youngest person in the company by 4-5 years at least>coworker's really drunk girlfriend starts calling me cute>tells me "you don't know how appealing youth is. Cherish it">not sure how to take it>see this againat last I truly see

It's ok though I'm ugly as fuck and the world doesn't work like it did 10 years ago so despite reason in this advice it's fucking tough to do it in practice.

>>10629208you're forgetting that dressing isn't about slapping shit on. It's about wearing it and having confidence. What people should do is bee urself and not give a fuck but it's hard for some people senpai.

>>10626263This makes me sad because I know that he is in the toilet financially and so some of his collabs and diffusion lines have been necessary to sustain his more creative projects. I don't doubt that he still kept aesthetic in mind when choosing to partner with Adidas, but now it's just his name slapped on a bunch of vaguely avant garde athletic wear. He's such a genius on his own and it's a shame his mainline and primary diffusion lines can't sustain his label.

>>10630162Nah don't be. It was a financial choice that had to be made.

He could have abandoned everything and let his legacy be picked up by liquidators but he kept it going.

The financial crisis fucked up Yohji Inc. big time as it did with everyone else that was borrowing off cheap debt and used that to expand.

The only thing I'm pissed about is that Y-3 has become wildly successful as opposed to Coming Soon, S'yte and the other real diffusion lines he put forth. Yohji literally shows up and collects cheques but it's financing the debt Yohji Inc. owes and it means the entirety of Yohji's creative can continue... albeit via his assistants. Anecdotes told to me by people in the company is that he's being doing what Ann D did in her later years, reins to his assistants who have all been working for 15+ years and he oversees it almost like a spiritual advisor.

I was last told that Limi would have a creative role in Y-3 but that's yet to eventuate, trying to figure out the reason, it's financial for sure but I can't put my thumb on which way.

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