10.
<ul><li>Why are these things so important to a Facebook page? </li></ul>

11.
<ul><li>Posting news links on a Facebook page provides credibility to the organization for two reasons. </li></ul><ul><li>Links show the organization is in-tune to occurrences related to their industry </li></ul><ul><li>Links can show an outside interest in the organization itself (i.e. a news article written about the organization) </li></ul>

14.
<ul><li>It’s no secret that people love to see pictures of themselves and people they know. Photos increase visitors. </li></ul>

15.
<ul><li>Allowing fans to upload photos after attending an event provides interactivity that will surely increase the amount of visits they make to your page. </li></ul>

16.
<ul><li>When an organization adds photos to their page, it shows they care about who attended their fundraiser, workshop, presentation or other event and appreciate their participation. </li></ul>

20.
<ul><li>“ Fans” are Facebook users who visit the organization’s page, decide they like the product, mission or work and become a “fan.” </li></ul><ul><li>Fans are the most significant piece of the puzzle when it comes to the “virality” of the Facebook market. </li></ul>

24.
<ul><li>Promote both a company’s Facebook presence and its existing website </li></ul><ul><li>Include a photo—most often the company logo </li></ul><ul><li>Include text—no more than about 80 characters </li></ul><ul><li>“ Pay-Per-Click” or a “Pay-Per-View” </li></ul>

26.
<ul><li>One day, while sitting at her computer, Maurrean sees an ad for “EcoMemphis”… </li></ul>

27.
<ul><li>Not sure what EcoMemphis is, but liking the ad—she clicks it and is taken to EcoMemphis’ Facebook page. </li></ul>

29.
<ul><li>“ This is great!” </li></ul><ul><li>Maurrean decides to become a fan. When this happens and she chooses to “become a fan,” that update now appears on her personal Facebook profile News Feed. </li></ul>

31.
<ul><li>Because this information appears on her personal Facebook profile, Maurrean’s friends now know she is a fan. </li></ul>

32.
<ul><li>Maurrean’s friends see her profile. </li></ul><ul><li>In the News Feed, friends see she has become a fan of EcoMemphis. </li></ul><ul><li>Friends can then choose to view the EcoMemphis page. </li></ul><ul><li>Friends can become a fan, too! </li></ul>

34.
<ul><li>Fans can upload photos </li></ul><ul><li>Fans can begin/join in discussions </li></ul><ul><li>Organization can begin/join/monitor discussions </li></ul><ul><li>Organization can now stay in touch with the likes, dislikes, opinions and ideas of their client base </li></ul>

35.
<ul><li>Memphis currently has over 82,000 users of Facebook </li></ul><ul><li>If properly maintained, the interactivity can increase the loyalty within consumers for a specific product, brand or cause </li></ul><ul><li>Facebook adoption rate growing at an increase of 2% per week </li></ul>

37.
<ul><li>RSS is an acronym for “Really Simple Syndication.” </li></ul><ul><li>RSS Feeds allow you to “subscribe” to a website, so that its updates are sent directly to you via an e-mail account. </li></ul>

38.
<ul><li>A site with frequent updates, such as a news site, most likely will have an option for RSS Feeds. </li></ul><ul><li>Look for some form of this symbol </li></ul><ul><li>(often at the bottom of the page). </li></ul>

39.
<ul><li>Click the “RSS & feeds” option to begin the subscribing, then follow the steps. </li></ul>

40.
<ul><li>After clicking the RSS feed button ( ) and choosing to subscribe*, the next step will appear: </li></ul><ul><li>Choose “Subscribe to this feed.” </li></ul><ul><li>*Note, some sites with many areas of info may ask you to choose what updates you’d like (i.e., weather, local news, entertainment, etc.) </li></ul>

41.
<ul><li>This will appear, confirming you want to subscribe and send this to your RSS Feed Reader: </li></ul>