Multinationals Need To Create Local Opportunities: Nadella

SEATTLE: Microsofts India-born chief Satya Nadella has said that multinational companies need to give back to local communities and generate businesses for them to ensure long-term growth at a time when politicians from major countries are harping on nationalism.

"Any company that just collects rent internationally will be in trouble," Nadella told financial analysts at the companys annual developers conference Microsoft Build 2017 here.

The 49-year-old Indian-American CEO underscored the need of multinational companies to give it back to local communities and generate businesses locally. This he said is important for any companys long term growth.

"One just cannot set up shop and give nothing back, one has to create local opportunity," he asserted during the three-day conference that kicked off yesterday.

This becomes more relevant at a time when politicians in major countries are stressing on nationalism and challenging the decades-old globalisation trend.

"Every head of state only cares about one thing: it is about their country first. In the US it is about America first, and in Britain it is about Britain first," he said, referring to US President Donald Trumps America First policy.

Trump vowed to focus his foreign policy on American interests and American national security.

In April, he announced a new executive order to promote his America First agenda, ordering the federal government to implement his buy American, and hire American policies. Trump also called for a review of the H-1B visa programme, saying they should never be used to replace American workers and be must given to the most skilled and highest paid applicants.

Nadella said companies must be able to show in terms of what they have done for that country.

"In terms of local taxes, in terms of local small business productivity, local large business competitiveness, their educational outcomes, their entrepreneurial work, thats what matters," said the Microsoft CEO.

Earlier in the day, Nadella said the global tech community is witnessing a major shift.

"Even the micro services, workflows, advanced analytics that people are building in the cloud are all pointing to what I think is a fundamental change in the paradigm of the apps that we are building, a change in the world view that we have. Were moving from what is todays mobile-first, cloud-first world to a new world that is going to be made up of an intelligent cloud and an intelligent edge," he said.

Nadella said the user experience is getting distributed across devices.

"Its no longer just mobile first, in other words, it is not about one device, and app model for one device. The user experience itself is going to span all of your devices," he said.

"Whether its precision medicine or precision agriculture, whether its digital media or the industrial internet, the opportunity for us as developers to have broad, deep impact on all parts of society and all parts of the economy has never been greater," he said.

But with this enormous opportunity, comes enormous responsibility, he said.

Talking about Microsofts plan to push artificial intelligence in a big way, Nadella said he believes that the move would drive the companys growth in the years to come and give it a distinct edge over other companies.

"IoT, big, big, big workload in the cloud. AI is everywhere. The ability to reason over large amounts of data, create intelligence, distribute it," Nadella said in his key note address.

IoT stands for internet of things and AI means artificial intelligence in common technological parlance.

Nadella said even the micro services, workflows, advanced analytics that people are building in the cloud are all pointing to what is a fundamental change in the paradigm of the apps being build, a change in the world view that they have.

"Were moving from what is todays mobile-first, cloud- first world to a new world that is going to be made up of an intelligent cloud and an intelligent edge," he said.

Describing artificial intelligence as the "big change" happening in the tech industry, Nadella said in his keynote address gave a demonstration of how AI is headed to become a key part of businesses and even day-to-day work and how it is likely to have a great impact on everyones daily life.

"So as you see the experience as well as data and AI getting distributed, there needs to be a fundamental change in the inner and the outer loop of what we as developers do. Continuous integration, continuous deployment is going to change. And thats where things like micro services, containers are playing a massive role in the outer loop," he said.

But one of the things that is going to completely change about logic is serverless.

"In a world where things get more distributed, event driven, you want to be able to write logic that reacts to these events, is not static. That means you dont have a piece of logic just being bound and running on one virtual machine in one location, but its something that can actually be mobile," he said.