Wisconsin Store Offers Free Bus Rides to Food Desert Residents

MADISON, Wis. — Fresh Madison Market, a one-store operator that opened in January on the University of Wisconsin campus in the downtown part of this city, has started offering free bus rides to its store to residents of the Allied Drive neighborhood on the south side, which lacks a local supermarket.

Aug 02, 2010

MADISON, Wis. — Fresh Madison Market, a one-store operator that opened in January on the University of Wisconsin campus in the downtown part of this city, has started offering free bus rides to its store to residents of the Allied Drive neighborhood on the south side, which lacks a local supermarket.

Partnering with RiteWay bus rentals, Fresh Madison Market is offering free rides on Tuesday from the Allied Wellness Center and on Friday from the Head Start office. Residents will