Melbourne Convention Bureau sweetens incentive offering

The Melbourne Convention Bureau (MCB) has launched a new initiative that will make Melbourne even more alluring to the international incentives market.

The program, Melbourne Values You, presents a series of special offers for incentive and corporate travel reward planners, designed to make booking and planning an event in Melbourne not only seamless, but cost effective.

MCB has partnered with more than 30 of its members in the categories of hotels, venues, attractions and team building companies to offer almost 80 complimentary services or discounts for incentive groups.

MCB Chief Executive Officer, Karen Bolinger, said the program was created to target and attract new corporate and incentive business from across the globe.

“As Australia’s most multicultural city, packed full of just about every form of entertainment, Melbourne is a haven for international incentive groups looking for an unforgettable, tailor-made experience,” Ms Bolinger said.

“Thanks to the support of our members, through Melbourne Values You, we can provide a diverse range of offers to relieve planners of some of the leg work involved in organising an event; from free WI-FI and hotel room upgrades, to reduced entry into attractions and on food and beverage packages.

“I would like to thank MCB’s Director of International Incentives, Jasmine Lim, who has worked with our members to bring this concept to fruition, ensuring that the products and services available will be truly appealing to potential clients.”

To benefit from this program, organisations must adhere to the following criteria: