| Amnesty International |

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Thought: Gun violence in U.S. schools is a horrific tragedy that no child should experience. A ‘bullet’ in school now has a different meaning. Previously, it was a way to take notes or make points on a presentation but now a ‘bullet’ is much more dangerous.

Idea/Strategy: From the perspective of a child in school - taking bulleted diary notes and using the double meaning of ‘bullet’ we wanted to bring awareness to the dark issue of gun violence in schools and how it impacts a day that should be safe and innocent.