Editor’s note: There are lots of new stories to read from our sister publicationNieman Reports as it rolls out its new issue. But Nieman Lab readers might be particularly interested in this story, by longform narrative writer Neil Shea, about discovering new storytelling possibilities in short posts on Instagram.

In June 2015, an estimated 198 million Internet users around the world were blocking ads, up from 39 million in January 2012. Those data points come fromthe most recent annual trend report produced by anti-ad blocking software maker PageFair. The report estimates that 6 percent of global Internet users, and 16 percent of those in the U.S., were actively using ad blocking by June 2015.