BMW's 1 Series is stuck between a rock and a hard place, neatly slotting in between BMW's perennial best-selling 3-series and the FWD wunderkind, MINI. Loaded-up Coopers pass the $30K mark with ease and the base 3-Series model starts in the same neighborhood. This doesn't leave much wiggle room with the 1 Series, but BMW is looking to make the most of what little extra market share is available. One segment that the Bavarian automaker is looking to explore is the "shooting brake" body style (thi

Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem entirely made up. The hard facts are naturally spot-on, but subjective impressions like back seat comfort, desirability, and a link to the 2002 are all tenuous at best. The effort is charming in its clev