Gained 2,600 subscribers in 45 days on website with 17,000 visitors p/m

Key is to use them strategically & carefully

If you send too many promo messages people will switch them off

We can help you implement so you keep your subscribers & maximise new sales

This is what the notifications look like on desktop & mobile. Some of you may have seen some notifications with customised text, logos, images and colour in them. Those notifications require an extra button click in the process of subscribing and don’t convert as well as these “native” notifications.

Bot Technology

How this new technology can generate real sales & higher customer value

Bots are the buzzword of 2016 in the tech world but what are they exactly and how can they help you generate more revenue.

There are many different types of bots but in the context of what we are discussing bots represent a form of artificial intelligence that allow the automation of certain tasks. Whilst this is nothing new the difference is the promise that they will come with a level of intelligence never before seen.

It’s early days yet but already we have found that there are some incredibly exciting bots coming out for businesses that when used imaginatively could make a real impact on a businesses profits.

Customer Acquisition Bots

A great example of a bot we have been working with that can have a big impact on sales uses the Facebook messenger app as a list building tool.

Most businesses have an email list and those that utilise them correctly know how incredibly powerful they are. This is despite email having just a 10 – 40% open rate.

This revolutionary new bot adds anyone who comments on a post or ad on a Facebook page to a list of subscribers you can access through the Facebook messenger app.

As soon as someone leaves a comment on a post they receive a customised and personalised private message on Facebook.

You can then message those on that list at any time going forward as well. This can be switched on for all posts and ads or just specific ones.

This is an incredibly powerful tool. The possibilities are nearly endless and limited only by imaginative situations that you can develop into strategies that generate sales.

The diagram outlines a methodology we are using with a client to drive lots of new sales as well as building very happy loyalcustomers and increasing the overall customer lifetime value as well as generating more upsells and repeat business!

Run Facebook Ad With Discount Offer

To claim the coupon people write a specific word like “save” in the comment section.

Bot Delivers Coupon Code

After leaving the comment they will receive the coupon via a personalised private message

Follow up with new client

You can now contact them via private message and check to see how they are going with their purchase & offer assistance

If They've Purchased

They’re going to think it’s the best customer service ever. Opens up opportunities to discuss other products etc. Makes them feel great about your business

If They Haven't Purchased

It’s going to remind them to do so + gives you the perfect opportunity to address any concerns holding them back. Drastically increases likelihood of a purchase.