2019 Schedule

January 22/23 - Tel Aviv

april 3/4 - heidelberg, germany

June 4/5 - Berlin, Germany

Product managers and other product professionals face special challenges in developing business cases. Whether you’re pitching a new product or taking an existing one to the next level, this course will give you the knowledge and skills necessary to create winning business cases and confidently pitch them to decision-makers. Developed by two veteran product managers with over 40 years of experience, this course will give you the inside track to quickly building a business case and getting it approved.

Day 1

Course Instructor

Greg Prickril is a digital product strategy consultant and trainer with almost 20 years of experience. He's shipped products as a product manager at IBM, Microsoft and SAP. Greg's experience in new product discovery has given him deep insight into the process of creating business cases that get approved.

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