Roughly 9 out of the 11 Million Female console owners in the US own a Nintendo Wii. As the gaming market becomes more and more mainstream it seems that the Nintendo Wii is the console of choice for women. I'm not really sure but I think the difference in price point is a big factor since women who are starting to get into gaming tend to stay away from the graphic heavy consoles and start out with something modestly priced. The Nintendo Wii isn't on top when it comes to hardware performance but it sure is the best at innovation which is something that new gamers will take notice.