Consumer & Market Knowledge Manager at Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Companies like P&G can be a force for good in the world. Our market capitalization is greater than the GDP of many countries, and we serve consumers in more than 180 countries. With this stature comes both responsibility and opportunity. Our responsibility is to be an ethical corporate citizen - but our opportunity is something far greater, and is embodied in our Purpose. P&G’s Purpose Statement articulates a common goal that inspires us daily: Our Purpose: We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper. Our Purpose works to unify us in a common cause and growth strategy. It is powerful because it promotes a simple idea to improve the lives of the world’s consumers every day. P&G grows by touching and improving more consumers’ lives in more parts of the world...more completely. While this statement defines our commercial opportunity, our culture reflects the broader opportunity of improving lives through and beyond our branded products and services.

As a Consumer & Market Researcher at P&G you work closely with product development; brand managers and sales managers looking for opportunities to maximize growth based upon your knowledge of the market and its consumers, giving valued involvement at a strategic level. The Associate Manager develops and applies innovative research approaches and analyses to gain a thorough understanding of the market, its opportunities and its consumers.

Key Responsibilities

Lead all market research and consumer understanding work for the Kenyan market; representing the voice of the consumer,

Liaise with Brand and Sales teams to ensure relevant market/consumer insights are included as part of business plans,

Develop a strong understanding of market dynamics and the economy to guide corporate and brand specific choices for the Kenyan business,

Partner with regional Consumer and Market Knowledge teams to ensure adequate support is provided to the Kenyan business from the region.

Qualifications

Bachelors Degree or equivalent

3-5 years of relevant experience in the area of Consumer and Market research (Agency experience a plus)

Strong communication and negotiation skills, and command over handling large amounts of data, converting insights to action

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