Professor Elliot Maltz Makes Fulbright Visit to the Philippines

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Elliot Maltz, Professor of Marketing, spent three weeks in the Philippines as the 2012-2013 Fulbright-SyCip Distinguished Lecturer. Maltz was invited to lecture at nine universities on a wide range of topics including: The Strategic Use of Market Information; Corporate Social Responsibility; and Entrepreneurship in Subsistence Markets. While there he also discussed his ideas on corporate social responsibility with the U.S. State Department and the Philippine Stock Exchange. He also met with the visit sponsor, Washington SyCip, founder of the largest accounting firm in the Philippines.