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More women are watching the Super Bowl, but do advertisers care?

By Jessica Glenza, Digital First Media

Posted:
01/29/2014 05:24:02 PM EST

Super Bowl commercials

If you're one of the 50 million women who watched the Super Bowl last year and and felt left out by the slew of macho truck ads and web-hosting commercials featuring more lingerie than computers, you shouldn't be surprised. Marketers aren't looking for you. With each year that passes, the number of women watching the Super Bowl increases. Seven million joined the ranks of viewers over the past five years, according to the Nielsen ratings agency, but men remain a ...