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We have created a Synergy virtual roadshow which includes four sessions that undoubtedly will give you all the knowledge you need to understand Synergy and all its benefits.

Learn how you can gain efficiency and control, and deploy IT resources quickly for any workload through a single interface. HPE Synergy, a powerful software-defined solution, enables you to compose fluid pools of physical and virtual compute, storage, and fabric resources into any configuration for any application.

On October 4, 2018, an article published in Bloomberg Business Week described a technique allegedly used to implant a tiny microchip on motherboards produced by
Super Micro Computer, Inc. The microchip was allegedly implanted at factory locations and would interfere with and compromise the baseboard management controller (BMC) firmware of the server.

All companies named in the article as being involved (Super Micro, Apple, and Amazon Web Services [AWS]) have categorically denied all claims. Furthermore, both the U.S. Department of Homeland Security and the U.K. National Cyber Security Centre have issued statements that they have no reason to doubt the detailed assessments made by Apple and AWS that refute the validity of the alleged security breach.

We would like to inform you that HPE is not aware and has no evidence that any motherboards used in HPE products have been implanted with the suspect microchip. Through stringent supply chain risk management practices and controls, which include the vetting of supplier and contract manufacturing supply chain practices, cyber security, physical security, and quality assurance, HPE works diligently to mitigate security risks and deliver the highest quality products to support our IT and computing needs.

Security is also designed into HPE Gen10 servers that use the iLO 5 silicon — including HPE ProLiant, HPE Apollo, HPE Synergy, and HPE BladeSystem — to provide enhanced protection. If the server - essential firmware (like the BMC or unified extensible firmware interfaces [UEFI]) of an HPE Gen10 server is altered, not only will the server likely detect the compromised code, but the server will also recover to a known good state of firmware.

Your business’ security is important to us and it’s why HPE put such strong controls and supplier codes of conduct in place.

Thank you for your business and continued support of HPE products, services, and solutions.

One of the greatest challenges that IT resellers face nowadays is trying to keep up with ever-changing technologies. Case in point, we were all accustomed to selling HPE’s C7000 chassis with blade compute nodes. With the introduction of the Synergy Frame to replace the C7000, we may be feeling the uncertainty of offering such solution. Do we know how to configure it? Does it solve the customer’s need? So, instead of offering a new frame to expand your customers capabilities, we might offer more ram and more processors for their aging blade infrastructure. If we ask ourselves why this phenomenon, the old saying, “You can’t sell what you don’t know” rings very true. Technology is ever-changing, and your sales team is having a challenging time keeping up.

The HPE C7000 Chassis, was launched in 2006! Few products have had such a long lifecycle. Speaks very well of HPE’s technology.

Why is a relationship with an HPE value distributor indispensable?

Your HPE distributor knows the technologies and solutions inside and out. For that reason, they can help train your sales force and lead them in conversation with your customer to promote innovative technologies to find the best solution.

Your distributor acts as an extension of your team, bringing all that knowledge to your entire sales staff. It is always good for resellers to have presales engineers, in fact we encourage it and we can help you develop one. But in many cases, resellers must rely on their distributor for these activities.

Did you know you can include your distributor sales rep in a call with your customer for additional leverage? Heck, your distributor might invite and HPE Rep to for added reassurance to your customer.

An outstanding distributor can prepare proof of concepts for you. If you have an end-user that is evaluating an HPE solution, a POC (proof of concept) will likely lead to a sale, as long as the equipment performs as expected. The key to a proper POC is to know exactly what the challenges are, what we are trying to solve and finally, the right metrics for measurement. The key is to know which metrics the customer will use to determine success, and what will be considered a failure.

This is especially true with Aruba solutions, where a proof of concept might include access points, switches and software. A proof of concept can be installed on premise and tested for a few weeks in parallel to their current equipment. Testing and benchmarking is crucial. (We have the software to test any Aruba solution).

Antonio Ramos, HPE Aruba Engineer, giving a thumbs up to Westham's POC for a large caribbean resort. The POC includes controllers, ClearPass, indoor/outdoor access point and much more.

For Compute and Storage solutions, the live demos are usually the best course of action. You can schedule your live demos for Synergy by following this link. Synergy Demo Signup

Did you know that HPE has a customer engagement center in Houston, where we can bring your customer to see the equipment live at the HPE labs? They can even upload the software and do a live test using their applications and measure using their own benchmarks for comparison.

You might be thinking these activities are way over your budget. Well, yes and no. These activities are not cheap and require a three-way investment. The manufacturer, the distributor and the reseller usually co-invest to make these demand generation activities sprout. The distributor has a vested interest in your success, we will work with you to make it affordable. You might ask why would the distributor be willing to co-invest with you? What do they ask in return?

The answer is simple: your loyalty when sourcing the solution and for future projects.

Finally, your distributor can help you negotiate pricing with HPE. We know the methodology and can help you create a compelling case to get the most aggressive pricing possible therefore improving our win probability.

Choosing the right HPE distributor is key to improve your win rate in HPE solutions. At WESTHAM, we pride ourselves in offering the most personalized, fast and friendly service to our clients. We are an HPE Unique Distributor, so you can count on the fact that we know HPE. I am sure that once you start working with us you will never regret it.

HPE NinjaSTARS is an interactive storage-sizing tool for HPE 3PAR StoreServ and HPE Nimble storage arrays. It can size and configure a cost-effective and performance-optimized array that can replace existing legacy arrays.

Based on a set of basic capacity and performance metrics (requirements) from an existing storage environment, it converts these requirements into a ready-to-order bill of materials list

This new version includes not only some fixes, but also some new features:

1. You now can “change” Controller Models while working with your initial configuration instead of having to re-create everything from scratch.

2. You can now export your scenario to either Word or PDF files.

3. New Dedup Enable/Disable option, with impact to “reference IOPS” shown in the tool.