Just as I was working out how to play a Harry Potter DVD an amazing television advert came on. It’s only broadcasting in Scotland but you can see clips at Get randomised. The website doesn’t say who is funding the ads, but I am impressed at the way that fair clinical trials are being promoted as a good thing and not, as per usual, mad scientists coercing gullible victim human guinea pigs into crazed experiments.

What would be very nice would be a study to assess the impact (or not) of these adverts – fair tests for all interventions, indeed…