Maris Kreizman: I knew I wanted to start a blog that featured my favorite literary quotes, but I thought that quotes alone would be a bit too precious or boring. And I have always been a connoisseur of crappy TV. So I figured what better way to indulge my guilty pleasures than by pairing them with more high-minded fare?

Once I had the idea, I needed to come up with the perfect name to convey that high/low juxtaposition. Fortunately, my co-workers are very skilled at wordplay. Some rejected blog names: Third Rock From the Sun Also Rises, How I Met Your Motherless Brooklyn, My So-Called Life of Pi. Once I finally settled on the name, the tagline came naturally. And I do happen to use a lot of Vonnegut and “90210″ on the blog, so it fits.