The woman who lost her parents and three kids in a 2011 Christmas Day fire in Connecticut is behind a new crusade targeting the objectification of women in advertising, she said Tuesday.

A Christmas Day house fire killed Badger’s three daughters and both her parents.AP

Madonna Badger told the “Today” show that she’s the one who made a YouTube video called “We Are #WomenNotObjects,” which was released two weeks ago and showed two minutes of over-the-top ads featuring women — or, more specifically, their body parts — used to hawk booze, burgers, clothes, perfume, handbags and other products.

“We’ve made the decision that we will never use women as a prop, where she has no choice, no voice,” said Badger, a veteran ad executive. “We’ll never over-retouch to the point it’s unattainable, and we’re not going to use her body parts.”

Badger said this campaign has been on her mind for years.

“We talked about what innovation and marketing really meant,” she said. “What it really means is innovation and marketing really getting inside of the shoes of your consumer. It’s no longer this old paradigm of filling the consumer with shame and anxiety. You know, ‘You’re not good enough.’”

She disputed the old adage “Sex sells,” and said consumers are more savvy than ever. Badger cited the old GoDaddy ads as an example of America’s desire for more thoughtful content.

“I think that we have seen enough instances of sex not selling, of people actually pushing back and saying, ‘No, this does not fit within my value system,’ ” Badger said.

Badger remarried 1½ years ago, tying the knot with ad exec Bill Duke.

She called Duke “the most loving, kindest man I’ve ever met,” and said he has “made a huge difference in my life.”