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[BEAUTY] NEW No7 Protect & Perfect ADVANCED Serum

A few weeks ago we were invited to a top secret launch event by Boots No7. The invitation offered no clues to what we could expect and when we arrived on a sunny Thursday afternoon at the central London hotel, we were sworn to secrecy! But now we can reveal…

Boots No7 are to launch (tomorrow) a NEW Advanced serum that is clinically proven to be even more effective at reducing the appearance of lines and wrinkles than their previous serums.

In 2007, Boots saw near stampedes from women across the country – and further afield – battling to get their hands on the original No7 Protect & Perfect Serum. The BBC’s Horizon programme had declared that the serums really did work in the fight against wrinkles and the ageing process.

Seven years of research later and Boots No7 are ready to launch their new and improved serums. The new No7 Protect & Perfect ADVANCED Serums have undergone reformulation and further extensive scientific testing.

At the launch event were treated to champagne and macaroons (what could be better?!) and a presentation by Dr Mike Bell, Skincare Scientific Advisor at Boots UK, aka The-Man-Behind-The-Serum!

He told us: “This has been the most rigorous and complex product development phase that [Boots] have ever undertaken. The identification of effective anti-ageing solutions has to come from an in-depth understanding of the biology of the ageing process.”

He talked us through the science of ageing – and anti-ageing – which was very interesting but completely over our head**! And then showed us a video of a few women who had trialled the product. The results were clear – for them and for us.

We were given our own sample to try out over the last few weeks. Our editor and founder, Emily, has been trialling the serum for us and reports:

I’ve been trying the No7 Protect & Perfect Advanced Serum (which is aimed at those under 35, with the Intense option for those 35+). I turn 30 next week and it seems like as good a time as ever to give an anti-ageing serum and so I’ve been using it every morning and evening alongside my usual regime of cleansing and moisturising. Unlike the rest of my regime I have been religious about using the serum. I’ve monitored the little lines that I have around my eyes. They seem a little less visible after nearly four weeks. But more noticeable is that my skin is definitely brighter and plumper. It looks generally healthier. Given that I’m not a huge fan of piling make-up on, this is a massive bonus.

Do you use an anti-ageing product? Have you tried No7’s Protect & Perfect Serum?

No7 Protect & Perfect ADVANCED Serum (£23.95 for 30ml) and No7 Protect & Perfect Intense ADVANCED Serum (£24.95 for 30ml) are exclusively available at Boots stores across the UK and on boots.com from Wednesday 14 May 2014.

**To demonstrate how effective the new No7 Protect & Perfect ADVANCED Serums are, the scientists at No7 undertook their most extensive and comprehensive testing programme ever, involving more than 2,600 volunteers, 22 separate studies, including both consumer and clinical trials.