Long-form DRTV ad spend in the U.S. 2005-2017

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Long-form direct response TV (DRTV) advertising spending in the United States from 3rd quarter 2011 to 3rd quarter 2017 (in million U.S. dollars)

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The timeline shows long-form direct response TV (DRTV) advertising spending in the United States from the third quarter of 2011 to the third quarter of 2017. In the third quarter of 2017, the ad spending amounted to 169.3 million U.S. dollars.

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The timeline shows long-form direct response TV (DRTV) advertising spending in the United States from the third quarter of 2011 to the third quarter of 2017. In the third quarter of 2017, the ad spending amounted to 169.3 million U.S. dollars.

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Release date

January 2018

Region

United States

Survey time period

Q3 2011 to Q3 2017

Supplementary notes

The source defines long-form direct response TV ads as minimum 120 seconds long. The figures other than that for Q4 2016 come from previous reports. Figures have been rounded.

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