Looking for a natural toothpaste that truly lives up to its promise? Look no further than this new and improved version of our popular Whitening Toothpaste. While it's always been free of sodium lauryl sulfate (a.k.a. SLS, a common foaming agent found in drugstore brands) and fluoride, our new formula is also paraben free and features a custom natural preservative system. All-natural peelu fibers and tea tree oil provide gentle yet effective cleansing action while xylitol and peelu extract nourish teeth and gums for a healthy, beautifully bright smile.

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Summary of Customer Ratings & Reviews

Customer Ratings & Reviews

Rated 4 out of 5 by 46
reviewers.

Rated 1 out of 5 by Hunternicholas Don't Buy This!
I don't know how this is considered a whitening toothpaste. My teeth became darker and darker with yellowing. When my teeth got to the point where they were about as yellow as the color on the package, I quit using it. I switched to Tom's of Maine Simply White and after a few days saw notable whitening.
I wouldn't recommend Swanson Ultra Whitening for human teeth, though maybe it would have a use for something else like polishing metal or plastic. I'm sorry to have to report this. I love your web site and I'm a loyal customer, but you've really missed the mark on this product.
March 9, 2016

Rated 3 out of 5 by camparitonic Strange Toothpaste
I cannot attest to it's effectiveness as I received this toothpaste by mistake -- maybe I shouldn't look a gift horse in the mouth -- I am trying to use it but the paste is rather gummy, if not to say slimy. Maybe it works well but it is very unappetizing.
December 7, 2015

Rated 5 out of 5 by Cynthia1 A "nice" product
I did not find that this whitened. The texture of the toothpaste seemed a bit more dense, such that it really coated the teeth. I don't mean that it "stuck" to the teeth. When finished, I had really clean feeling teeth, and it was nice to know that my tongue and mouth tissues had not been exposed to chemicals of commercial pastes.
September 29, 2015

Rated 4 out of 5 by Lindalee4 Seems to be good so far!
I like the taste and natural texture of this toothpaste. It seems to have the perfect ingredients. However, my teeth do not seem any whiter! I've been using it for 3 weeks now.
August 8, 2015

Rated 4 out of 5 by GoodLavender gentle
it is gentle and soothing. sometimes feel like I need something with less slip and more grit. maybe using a stiffer brush head will improve the performance. I will experiment before giving up on this formulation.
July 20, 2015

Rated 4 out of 5 by bdnuts I was a little leery about trying this due to the whitening aspect, but decided to try it because it didn't contain fluoride. Several comments had been made in other reviews about it not producing a foam. I found that quite nice to know it was cleaning my teeth without using chemicals to produce a foam that really has no benefit. The only issue I had was it tended to stick in the bristles of the brush. I resolved that by laying it gently on the brush and then transferring it to my mouth to swish around before I started brushing, I would recommend this and will buy it again.
January 4, 2015

Rated 3 out of 5 by Napy Didn't like the texture
I didn't like the texture of this toothpaste and so did my husband. What attracted me to buy it is the tea tree oil which I'm a big fan of. I don't like that the paste barely foams. I will not buy it again, though it's a good value for your money product just didn't meet my expectations.
July 3, 2014

Rated 2 out of 5 by ewcusn Hard to get use to
I have 3 different toothpaste to use and this is my least desirable of the three. Will not order again.
March 31, 2014

Rated 4 out of 5 by dakotajoe No flouride
This product seems to work just as well as the major brands of toothpaste, but without fluoride. The consistency is different from other pastes, but is not objectionable.
March 31, 2014

Rated 3 out of 5 by niceandsensual Can't say if it works!
I use it with total whitening toothpaste, so I can't honestly say if it works, I will continue using it!
March 30, 2014

Rated 5 out of 5 by curlytop great product
I like the consistency of the toothpaste and the taste and the cleaning results. I would definitely buy this again.
February 6, 2014

Rated 1 out of 5 by Spoonbilly I'm a bit more yellow after use
I've tried this product twice with subpar results. In each case, my teeth were more yellowed after completion of time it takes to exhaust the tube. I'm a tea drinker so I need something that is effective at whitening. This didn't do it for me. For whitening, I've found Nature's Gate and Xyli-White to be superior products. Both are absent of fluoride and available from Swansons. In addition, the consistency of the paste is better formed and more pleasing to the user for both these items than with this product.
January 30, 2014

Rated 2 out of 5 by sonyafly Liked it but..
The fibers said to whiten teeth got stuck in between my teeth and below my gum line. I had to stop using it before I could determine if it did any good or not.
January 27, 2014

Rated 4 out of 5 by Teach22 Good purchase
This is a good toothpaste, but you have to get used to the loose consistency.
December 30, 2013

Rated 5 out of 5 by bombeni Excellent Whitening Toothpaste.
Me and my husband love this toothpaste. My husband has gotten many compliments on his teeth since using this toothpaste. It is wonderful and a great value for the money.
December 18, 2013

Rated 5 out of 5 by HankatAtchison Flouride FREE Toothpaste
A good quality product that does the job without the dangers associated with Flouride. After using several tubes, we are very satisfied at a good price.
November 4, 2013

Rated 5 out of 5 by artabove Gooey but Works Great!
I've tried every alternative toothpaste I can find to both lighten the stains and maintain healthy gums. Most either have abrasive ingredients or just don't do the job. I'm halfway through this tube and already notice a difference with my teeth are looking better. And I'm impressed by the healthy ingredients.
October 24, 2013

Rated 5 out of 5 by beartooth Much Whiter Teeth
My dentist told me to use a whitening toothpaste. I tried several expensive brands from the drugstore but they did nothing. Then I ordered Swanson's whitening toothpaste. What a difference! My dentist was very impressed with the difference in my teeth at my next check-up. And Swanson's product costs a fraction of the other brands. Highly recommend.
August 21, 2013

Rated 5 out of 5 by LiveLifeLoveLife Wonderful toothpaste
I've been trying to avoid commercial toothpaste with all the junk that is in it, and it can be a tough mission! Saw the ingredients in this, was very impressed, and gave it a shot. I thought maybe the tea tree oil would be too strong (it is in the mint-free version), but this was nice and minty fresh. Love this toothpaste and will happily continue to purchase!
August 19, 2013

Rated 5 out of 5 by SunshineLady12 Gentle but effective toothpaste
I have sensitive skin issues - even the mucous membranes inside my mouth were irritated by most commercial toothpastes and would make the inside of my mouth peel! So I was very happy when I tried Swanson's Toothpaste which did not irritate my mouth or make the skin inside my mouth peel. This product gets my teeth clean and breath fresh - I've had great dental checkups. If you decide to try this, just be careful to keep the head of the toothbrush level since the paste is soft and can slip off if you are not mindful of the way you are holding your brush. The benefit of the softness of the paste is that after brushing, you canmore easily clean your toothbrush thoroughly of residue than if you use one of the "stickier" toothpastes out there.
August 14, 2013

Rated 5 out of 5 by seasalt44 our toothpaste
This is our regular toothpaste with good dental reports.
August 6, 2013

Rated 5 out of 5 by Rigs Excellent
When I first tried it, I wasn't sure about the texture and taste. It took a day or two to get used to it but now I love it. The mint isn't overpowering and my teeth feel so smooth and clean afterwards! Unlike most toothpastes, I could brush my teeth and still taste my coffee and food afterwards. I haven't been using it all that long, but I think the whitening is working well, too.
July 29, 2013

Rated 3 out of 5 by Beamback I seem to be allergic
This toothpaste really puts a shine to the teeth. I really enjoyed using it until I saw an irritation on the side of my mouth. It would not clear up until I stopped using it. I use the Peelu dental fibers with great success.
July 12, 2013

Rated 3 out of 5 by HealthyInSanDiego Okay...but
I read the reviews before I purchased and read the consistency was pretty runny. Everyone was right. The taste is so-so, but love the fact there's no fluoride. I probably won't purchase this product once this is gone, but we'll see how my next dentist visit goes. [wink]
July 7, 2013

Rated 5 out of 5 by FitDoc1 THE RIGHT STUFF
Swanson's Ultra Whitening Toothpaste with Xylitol, Peelu, and Tea Tree OIl is EXCELLENT. It contains ALL THE RIGHT STUFF, and none of the wrong stuff. A dental formula and product this good is hard to find. I was just adding another tube of this Excellent Toothpaste to my Swanson order that I'm putting together, so I thought I should share with you how much I like it.
June 23, 2013