"What's the share price? It will be interesting when it breaks below $9," Fils-Aime said of Zynga's new publicly traded stock, which has already dipped below the $9 mark once or twice. "The thing about entertainment--as consumers have a range of experiences--their desires for what's new continues to be pushed out. So delivering the same experience all the time ... consumers will move on. So when I look at gaming experiences on social networks, there's a variety of entertainment value. Some are strong, some are not. But in the end, how will they evolve? Doing the same thing over and over again is no longer fine."

Fils-Aime went on to predict that the companies that win in the social game arena will have to "provide the new and different experiences, and a way to monetize it." Well, social game companies certainly have the whole "monetize" thing down. But what happens when social games are built around monetization (virtual goods) entirely, as many are quick to point out?