All posts tagged Weather

The Weather Company has partnered with Twitter to bring weather-informed advertising to the social network. The relationship will allow marketers to target users based on the specific weather conditions of their locales.Read More »

The Weather Company opened its digital ad-sales “upfront” presentation on Monday with a racy “Saturday Night Live” skit in which Weather Channel anchors acted out a soap opera plot line with the sunny, half-shouted delivery of on-camera meteorologists.

But the idea behind the gag – that the Weather Channel could be home to an original entertainment series – was no joke. At the presentation, the company announced it will debut three new original series this fall under its new Weather Films division that go way beyond predicting whether it’s going to rain or documenting big storms.

The new series include “I am Unstoppable,” a show profiling disabled atheletes; “Virus Hunters,” a science program following the hunt for the next killer outbreak; and “Alive,” which tells the stories of people who survived manmade and natural disasters.

These are not regular primetime shows on TV. Each will feature six two- to four-minute episodes, which will be available on The Weather Channel cable channel, weather.com website, as well as mobile devices and tablets. Three other series, ranging from animals on the edge of extinction to extreme explorers, were unveiled a few weeks ago, at the Weather Channel’s television upfront on April 3. They will debut this summer.

“We’re datamining our users’ passions,” said Neil Katz, the president and editor-in-chief for digital of The Weather Channel. “They love science. They love space. They love nature and the natural world, the story of Mother Earth – probably not surprising since they love weather, which is really one of the most powerful natural phenomena. They love travel…they love action and adventure. And of course they love extreme weather.” Read More »