Corndog: The social events … had to be able to contribute to the development of the plot. After all, I wasn’t making a documentary. Secondly, they had to be hot-topic events, which anyone accessing the Internet would know. Third, it was better if they triggered more humor.

WSJ: Did you play the role of Kan Ni Mei? Did he express your own ideas? Does his name have any special meaning?

Corndog: Our team has developed three videos for the character Kan Ni Mei. He’s fictional. Some of the script expresses my own ideas.

There is a story behind the origin of Kan Ni Mei. One gamer uploaded his own photo to a gaming forum of a “Tauren,” a [Warcraft character] with a bull’s head, who was dressed

in clothes his character wasn’t supposed to wear. People who understood the game found this photo very hilarious … and it was spread widely, so we used it as the film’s protagonist. Kan Ni Mei has no other meaning.