Genetec Montréal urgently required following position for Marketing Communications Manager Latin America And Caribbean Latcar. Please read this job advertisement carefully before apply. There are some qualifications, experience and skills requirement that the employers require. Does your career history fit these requirements? Ensure you understand the role you are applying for and that it is suited to your skills and qualifications.

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The position of the Marketing Communications Manager- LatCar is based in Montreal, Canada and reports to the Senior Marketing Manager - Americas
The Marketing Communications Manager- LatCar position is a highly strategic position in our ongoing expansion Latin America and Caribbean region. This role demands a high level of cultural sensitivity, and a strong awareness of marketing, messaging and branding, event and public relations best practices.

Fully aligned with the territorial business structure and the Corporate Marketing teams, the Marketing Communications Manager- LatCar will be the key contributor to demand generation, brand awareness and building, and market engagement in the territory. This position is mainly responsible in ensuring the coordination and execution of marketing campaigns and events that generate demand and drive repeat business for the regional sales team. The Marketing Communications Manager- LatCar is also responsible for overseeing the LatCar marketing budget and tracking its performance relative to sales outcomes while keeping corporate objectives in mind.

Reporting to the Senior Marketing Manager- Americas, and partnering with the Sales, Channel Management, Product and Corporate Marketing teams enables this role to be both strategic and tactical.

Responsibilities:

Strategy Development & Implementation:

Collaborate with the regional and Senior Marketing Manager - Americas to develop regional marketing strategy and communicate final action plans with the local sales and marketing teams.

Execute and implement activities to ensure successful alignment with the objectives and strategy set in place.

Demand Generation & Program Management

Build and implement programs to maximize end user engagement.

Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important.

Develop and manage regional demand generation strategy and marketing programs that will drive revenue and align with the goals of geographic territory while maximizing budget/ROI.

Provide insight into regional sensibilities and ensure translated material is relevant to the LatCar market.

Public Relations & Media Relations:

Work closely with the Global Media Relations Manager to support PR strategy for the region and to ensure appropriate levels of regional PR coverage.

Technology Partner Marketing:

Work closely with the Strategic Alliances team to determine the specific goals and engagement for technology/marketing partners in the region.

Ensure identification and development of marketing plans for each key regional partner that are in line with corporate objectives and focus on promoting collaborative sales engagement and joint business.