It all starts with leadership at the highest level, making sound hiring decisions to surround themselves with the best sales management team they possibly can. The kind of leaders great salespeople want to work for, the kind that even makes you, the CEO, better.

I began my career in the executive search industry in 2001 and have seen many packaging companies CAVE when it comes to hiring the right sales leadership. I’ve heard many stories how a company interviews, checks a box off a list and then makes a hire only to have that person not work out 9 months to a year later, having to start the hiring process all over again. It didn’t take long to figure out why this was happening but it did take many years of trial and error to perfect a time proven system to safeguard against it. We call what we do here CAVE.

I’ve been fortunate to have some of the leading packaging companies partner with JPLand to help them fill their most critical sales leadership roles. They continue to team with my firm because we are not just another packaging sales recruiting agency. While there is no doubt we know how to recruit, we truly understand sales and sales leadership from a strategic and tactical level. Not only has this been incorporated into our model of how we scout potential candidates, but it has been built into our practice as far as vetting and qualifying their skill sets to ensure the right fit and success with the hiring company.

Jerry Land, CPC

JPLand works with packaging CEOs to recruit strategic sales leaders.

More important than what we do, is the reason why packaging CEOs want to talk to us.
The difficulty they’re having is they have loyal sales managers who work really hard, but it seems as if they spend all of their time putting out fires, coming to them only when there is a problem. The issue is they're not thinking strategically. They’re not directing their people the right way, they’re not changing the culture. They’re just running around chasing the next sale.
The CEO doesn’t need the manager to be another salesperson. They’re paying them too much money for that. They know their managers are committed, so that’s not the problem. The problem is they’re not working smart. They’re not thinking critically. They’re not developing their people, they’re not holding them accountable, they’re not making any changes or fixing the company.
They’re not creating scale. They need them to help build the company. They need sales managers who will think about the things that they don’t think about. Someone who makes them a better CEO and can help take the business to the next level.
If this is a challenge for you, feel free to reach out to us confidentially at 513-713-5897.