Ben Brignac, 37, of Denver, cuts Alaskan halibut steaks for a customer Tuesday, April 29. The meat and seafood sections of the Whole Foods Market in Frisco were rowdy on opening day. "We're changing lives," sang one employee. "Boomshakalala!" another employee told a customer. Brignac smiled and yelled at people walking by who he thought might appreciate the halibut sale, "You save $7!"

Palmer Scott-Williams, 3, of Breckenridge, helps his mom, Kerrie, with her cart as dad, Bryan, right, is distracted by the burger samples from Crystal River Meats of Carbondale during the Frisco Whole Foods Market opening day Tuesday, April 29.

Teresa Cerny, 2, of Silverthorne, pets Race, a 4-year-old lab mix. Mike Russo, right, 41, a Copper Mountain ski patroller from Summit Cove, said the avalanche dog is the Frisco Whole Foods Market mascot. Teresa's mother, Michaela, originally from the Czech Republic, said now she won't have to drive to Denver for bread.

Adriana Andrada, 50, serves melted gouda samples to customers at the Whole Foods Market in Frisco, Tuesday, April 29. Andrada works for distributor Gourmet Foods and came from Georgia for the store's opening.

Ben Rossman, 24, of Frisco, tries a cheese sample during opening day of the Whole Foods Market in Frisco, Tuesday, April 29. The instructor at the Breckenride Outdoor Education Center said the gouda, which has been melted with a raclette grill, was "so tasty" and "really good warm."

“The opening’s are so much fun,” she said, as she offered samples of her Kate’s snack bars.

Another vendor, Kirsten Christ, regional sales manager for Chocolove in Boulder, said she sold four cases of chocolate in two hours.

The meat and seafood section was especially lively, with employees and distributors calling out to customers as if at an outdoor market.

“We’re bringing the heat,” said one employee from behind the counter. “We’re changing lives.”

Others were hooting, hollering and ringing a bell, normally used to celebrate when an employee cuts a portion at exactly the weight the customer ordered. Tuesday they rang the bell whenever they felt like it, every few minutes.

“It’s nice to have a Whole Foods here,” said customer Kate Neuschaefer, of Frisco. “This has been a long time in coming.”