A complicated Western Mass. swap

This week’s update from Toppy Northeast takes us to a new market – Pittsfield, Mass. – where we hear a couple of IDs from the Berkshires’ hit music station, WBEC-FM. So far, so good…but one’s on 105.5, and the next one is on 95.9. What gives?

That 105.5 facility is being moved about 30 miles east, over the Berkshire Mountains to Easthampton, in the Springfield market, where it will soon reappear as all-sports WVEI-FM. The WBEC-FM calls and “Live” nickname were moved down to the sister station on 95.9 (formerly WUPE) to keep the Pittsfield audience.

And, oh yeah, we have a few more fresh Springfield-market IDs in there this week, too…