Xbox One slashed to £409.99 at Zavvi

The first post-launch price drop for Microsoft's new console.

Online retailer Zavvi has cut the price of the Xbox One console to only £409.99, a saving of £20 over the regular retail price.

No voucher code is required.

Stock of the console had been in very short supply at launch, with units seen to be selling for in excess of £600 on eBay. However it now appears that stock is readily available at retailers - so much so that Zavvi has decided to undercut its rivals.

Those who picked up a Day One Edition shouldn't be too upset, however, as the new lower price doesn't include a bundled game.

6 Comments

User Comments

This kind of practice used to happen all the time in the mobile phone industry, though under different circumstances. it's also fairly standard economics.

The more you buy and the more you sell, the better the rates you get at your suppliers.

In the case of mobile phones, cheaper handset prices and more commission from the networks. So you undercut your rivals, in a risky fashion, in the hopes that you can do enough volume to reach the targets that mean you get your additional return from your suppliers.

Price drop at a single retailer, not across the board. It's certainly generated a lot of positive PR for Zavvi, which they need after the Vita issue. Certainly worth more to them than losing a bit of profit on a bunch of consoles.

If it's just one store then usually it'll be a marketing stunt. If I want a One I'll tend to go to the cheapest store (Personally wouldn't buy electronics from the Hut group but that may just be me) so they may take a slight hit on their profit but it'll get customers to the store whom may purchase additional items or give repeat custom. In addition selling 200 Consoles in a day is better than selling 10 and should subsidise the profit. It happened all the time during the 360 / PS3 / Wii era.