4INFO IN THE NEWS

#OPSPOV: For Marketers, Mobile Is Chief Hurdle for Cross-Channel

by AdMonsters

Last week in an interview with JUICE Mobile CEO Neil Sweeney, I suggested publishers view mobile as a quickly spreading itch that scratching won’t relieve. Do marketers feel similarly about the channel? Sort of – an interesting new survey from Acxiom, 4INFO and Forrester shows that marketers know they need to diversify their spends to reach audiences hopping across devices, but the lack of consistent mobile measurement and tracking make them uneasy to fork over the ad budgets.