With a calendar full of social media holidays, you will never be left without an idea for a post on the most popular social media websites. Plus, they give you an opportunity to reinforce your brand voice, share your company culture, and engage with your audience in a genuine way.

Not sure which holiday to start with? We’ve got you covered. Consider this your ultimate social media holidays calendar.

Plus, unlike many other social media holiday calendars, we’ve included 100+ examples of social media holiday visuals AND social media templates for each holiday!

Click the template you like; you’ll enter our online drag and drop tool that will help you customize your social media graphic of choice. No design-know how required.

January Social Media Holidays

January 1st – New Years Eve/New Years Day

Ideal Tone: Positive & Inspiring

Ideal Content: Inspirational Quotes, Greeting Cards, Photo Collages

Start your social media holiday calendar off on the right foot with a collection of positive and inspirational posts. Try to keep your content somewhat professional and wish your followers luck in the new year!

January 13th – National Sticker Day

Ideal Tone: Laid Back/Amusing

Ideal Content: Customer Images, User Generated Content, Brand PhotosIf you have any branded stickers, send them out to your favorite customers and get them to share a photo of them with the stickers. Company swag is a simple way to get your branding out in the real world and get some unique user-generated content.

February 5th – Chinese New Year

More than 20% of the world celebrates the Chinese New Year, and it happens to be one of the most important holidays in their culture. Chinese New Year will take up almost 2 weeks on your social media holiday calendar, so you can share a lot of diverse content!

From informative infographics:

To simple social media posts and cards:

And even photos of your team enjoying Chinese New Year are ideal like we did at Venngage this year:

February 14th – Valentine’s Day

Ideal Tone: Happy & Professional

Ideal Content: Infographics, Cards, Team Photos, Event Photos

Valentine’s Day content is tricky because there are a lot of mushy emotions and corny traditions related to this social media holiday. However, if you only create social media images that are consistent with your brand guide you should be made in the shade.

I can guarantee that these templates will be a p-awesome addition to your social media feed:

March Social Media Holidays

March 1st – National Employee Appreciation Day

Ideal Tone: Supportive & Appreciative

Ideal Content: Team Photos, Event Photos, Infographics

This social media holiday is a fantastic opportunity to give your followers a peek behind the curtain. Highlight a few employees, or all of them, across your social media accounts on this day.

The social media team at Barkley consistently feature team members on their Instagram in an interesting way. So if you’re looking for some inspiration, their feed is a great place to start:

March 8th – International Women’s Day

Ideal Tone: Professional

Ideal Content: Quotes, Simple Social Media Graphics, Infographics

I was not aware that International Women’s Day has been celebrated annually since 1911. So there are a lot of amazing things that you can create on this holiday. Here is what we shared at Venngage this year:

April 16th – National Stress Awareness Day

Go ahead and add this holiday to your social media plan this year. Use it to help your followers and employees learn a little about stress and how to deal with it. I would recommend sharing something like the infographics below:

April 21st – Easter

Easter is a fantastic social media holiday because you can celebrate it for more than a single day. You can share cards or social media posts for the entire week! In fact, according to a study conducted by Unmetric, brands published an average of 5.32 posts about Easter on Facebook in 2018.

Plus, Easter Eggs are a perfect canvas for your creative ideas! Ask one of your most creative coworkers to paint your brand logo on an egg or two. Or just dye them with your brand colors!

April 22nd – Earth Day

This is one of the first, and probably most important, Green social media holidays, so make it count this year. There are a ton of creative social media images that you can share on Earth Day. From inspiring conservation quotes:

May Social Media Holidays

May 4th – Star Wars Day / May The Fourth

Star Wars is pretty mainstream now, so you can embrace your inner Jedi without much Resistance. Celebrate this social media holiday from a galaxy far, far away this year with a graphic featuring your favorite character:

Now if you’re struggling to come up with some unique content, combine something from your niche or industry with the Star Wars universe. We used that approach to create this interesting Star Wars infographic:

May 13th – Mother’s Day

Keep your graphics relatively professional on this social media holiday if they are being shared on your brand accounts. Go ahead and acknowledge all the moms across the world on Mothers Day, like in the examples below:

Or share an infographic that will help your followers celebrate their Mother’s Day the right way this year:

However, if you share something from a personal account, get mushy and sentimental with your Mother’s Day card. Trust me, your mom will love it!

May 27th – Memorial Day

Ideal Tone: Respectful & Thankful

Ideal Content: Simple Social Media Graphics, Quotes

I think it’s important to keep in mind that this holiday was created to remember those who have fallen in the Armed Forces. That’s why I recommend only sharing very simple graphics, like below, on this social media holiday:

July Social Media Holidays

July 4th – Independence Day

Ideal Tone: Patriotic & Celebratory

Ideal Content: Simple Social Media Graphics, Event Photos, Quotes

Unlike with Memorial Day, your tone on the Fourth can be a lot more celebratory and excited. Use elements that people automatically associate with the holiday in your social media graphics like the flag, fireworks, and more.

Even something as simple as the graphic below is perfect for Independence Day!

Asking your followers to submit photos of them using your product is an interesting way to engage with them on this holiday. The social team over at Boosted Board did this and shared the winner on World Photo Day:

August 26th – National Dog Day

You started the month of August with International Cat Day, and now you get to end it with National Dog Day. Since this is the third or fourth dog related holiday, you can use a lot of the same content for all of them.

October 30th – Halloween

Halloween might be my favorite social media holiday on the entire calendar. There’s so much content to be shared, from spooky ghost stories to Halloween costume infographics. Plus you can literally celebrate it for the entire month!

I would recommend sharing a mix of spooky, funny and helpful content for Halloween this year. Let’s start with the humorous content:

November 28th – Thanksgiving Day

Thanksgiving is another holiday, like Easter or Halloween, that you can celebrate for almost the whole month. Recipes and food infographics are going to get a ton of shares leading up to this food-focused social media holiday:

November 30th – Small Business Saturday

Small Business Saturday was created to highlight local businesses and brands during busy the shopping season. I would recommend approaching it the same way as National Entrepreneur Day but focus on the business or product instead of the person.

December 25th – Christmas Day

Now you don’t have to share Christmas content only on Christmas Day, that would be a waste. Instead, like with Thanksgiving, share a collection of creative graphics throughout the whole month of December.

Ryan McCready went to the University of Arkansas and graduated with a degree in economics and international business. Now instead of studying the economy he writes about everything and enjoys stirring the pot.