Construction and materials industries

BTB insert media is the latest focus

Article Abstract:

Business-to-business (BTB) marketers are now taking advantage of economical mass distribution by utilizing insert media both in selling their products/services and generating revenue. In a research conducted on three data card companies to determine how many BTB programs exists in the market, it was found that 352 insert media programs were based on BTB marketing.

Mail withstands BTB's online staff

Article Abstract:

According to marketing experts, business to business advertising are still considered to be the best direct advertising strategy despite of increased internet marketing campaigns. Increased costs of direct marketing are making marketers use online strategies.