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THE PACKAGING AND CORPORATE IS ONE OF THE FIRST CONTACTS WITH YOUR BRAND AND PRODUCTS, AND A CONSUMER HAVE AS YOU KNOW SHORT TIME TO BE SEDUCED FOR THIS MAIN REASON THIS ASPECT NEED TO BE WORKED SERIOUSLY AND PROFESSIONALLY FOLLOWING A STRICT METHODOLOGY.

FOR THE MOMENT THE CHINESE MARKET HAS ENOUGH SPACE RIGHT NOW TO GROW MORE AND SOMETIMES BRANDS AND COMPANIES JUST FOLLOW SOME EXISTING DESIGNS OR MARKETING PRESENTATIONS.

THE SELLS SEEMS GOOD BUT WHAT WILL BE HAPENNING IN FEW YEARS?

ON THE WESTERN SIDE, MARKET WHERE CONSUMERS ARE VERY AWARE ABOUT BRANDS, WE CAN SAY THAT WITHOUT MARKETING, BRANDING DESIGN THERE IS NO CHANCE TO SURVIVE. SO ORIGINALITY, GENUINE STRATEGY ARE THE BASICS.

THE MARKET SEEMS SATURATE WITH SO MANY OFFERS. IN CHINA RIGHT NOW I THINK THE COSMETIC GROUPS NEED TO THINK ABOUT THEYR FUTURE TO CONSOLIDATE THEIR NATIONAL STRENGH AND TO THINK ABOUT GOING ON THE INTERNATIONAL MARKET.