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After listing off the expensive jewellery her dads had bought her, of which £250,000-worth she was wearing, they asked whether she was worried someone could rob her, reported the Daily Mirror.

"Not really, to be honest," she said. Meanwhile, her dad Barrie gushed that she got recognised a lot.

"She does a lot of magazine shoots," he proudly said.

Phil then asked Saffron whether she thought she was spoilt.

"People think I'm spoilt," she said. "Over the years I've been spoilt [but] I'm very appreciative."

Her dad Tony admitted that she often spent a lot on the AMEX credit card they had given her and that he often got up to 30 notifications about her spends a day including £50,000 in Harrods.

But Barrie insisted that their daughter was hard-working as she owned her own company and had woken up at 3am to do her make-up.

Yet viewers weren't entirely convinced and blasted the "spoilt" teen.

One tweeted: "I’m a new mum I wouldn’t even dream about giving my son that amount, he would have to earn his pocket money. #Thismorning."

While another commented: "Stop justifying it! She’s a spoiled brat, zero personality and only has a successful company because of her daddies money! #ThisMorning."

A third sarcastically wrote: "up since 3am.. ‘doing her make up’. oh how committed. what a bloody trooper she is.... #ThisMorning."

One blasted: "I found this obscene. Fair enough, spend it if you’ve got it but both dads bragging (not very humbly either) about their wealth tells you everything you need to know. As for their daughter being appreciative of what they give her? Didn’t get that impression tbh. #ThisMorning."

However others defended the dads and their daughter Saffron, claiming that critics were just "jealous".

One tweeted: "Unlike most people who are jealous & giving Saffron hate! I say good luck to her, that’s not to say I don’t wish I had the life Saffron has & the financial backing & support of her parents! #ThisMorning."

Another commented: "A lot of people hating on the wealthy a bit too much!? We’re only jealous I suspect! I know I am #thismorning."