Consumer and Market Insights: Wine in Russia

Consumer and Market Insights: Wine in Russia

SummaryRussia Wine market is forecast to register growth in value as well as volume terms during 2015-2020. The Still Wine category has the highest volume share in 2015, whereas Sparkling Wine category is projected to be the fastest growing during 2015-2020. An increase in the number of singletons in Russia is driving Wine makers to launch Wines in single-serve formats. Further, of late, the Russians have been shifting their alcohol preference from vodka and beer to Wines and whiskies.

Key Findings-The Wine market in Russia is expected to register higher growth in value terms during 2015-2020 as compared to 2010-2015

-The Sparkling Wine category is forecast to register the fastest value and volume growth during the forecast period

-Hypermarkets & Supermarkets is the leading distribution channel in Russia's Wine market

-Moskovskoe and Rossiiskoe Igristoe are the most popular brands of Sparkling Wine in Russia

-Stopper is the commonly used closure type in the Russian Wine market

SynopsisCanadeans Consumer and Market Insights report on the Wine market in Russia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

-Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

-Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

ReasonsToBuy-Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

-Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

-Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

-Access the key and most influential consumer trends driving Wine products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

-Access to analysis on products launched in the market

-Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Consumer trend analysis- Canadeans consumer trend framework and explanation of the sub-trends- For key trends in Russia's Wine market:- How the trend is influencing consumption in Russia's Wine market- How to target the trend in Russia's Wine market- How the trend will evolve in Russia's Wine market- Key target demographic and the rate at which the trend will evolve- What are the key drivers that will influence growth of Wine market in the future