As you know, I’m carefully watching the Social Media Measurement space (see all these posts), as that’s the precursor to improve a program, and also how companies measure value, and then increase budgets. I’m a corporate web guy, and I know how important measurement is to these programs. As you probally aready know, Nielsen has shifted it’s measurement from Page Views to Attention (PDF). Here’s a few discussions that I’ve found interesting over the past few weeks, I was saving these up, analyzing them, and looking for patterns.

1. “Number of unique users
2. Returning versus new readers
3. Referring source statistics
4. Links from other sites
5. Google PageRank
6. The ratio of blog comments to blog posts (where applicable)
7. Total time spent on the site
8. The popularity of the content itself, which gets the most views”

Good start, but it’s leaning on the traditional attributes we already know. There’s a few that are missing from this, such as “Tone”, “Speed or Velocity of spread”, “interaction”, and of course any qualitative info that can be gleamed.

Yulia is doing some great analysis by trying to make sense of the various KPIs that could be measured during a program, she compares how different experts have different measurement attributes. Me? I say it varies depending on the type of goals you have setup.

I have to agree that the eight measures I pulled out leave a lot left to be desired. These are the measures that I can easily access. I am particularly interested in content analysis and some of the things that Yuvi has done with his look at Engadget. I am interested in how tools like this can start to help us put the measurements into context.

http://www.web-strategist.com/blog/ jeremiah_owyang

Kami, it’s a good start, no worries. Keep an eye out for a few publications I have coming soon.

http://overtonecomm.blogspot.com/ Kami Huyse

I will keep an eye out for them and I will also see you at Katie’s measurement conference in New Hampshire in October.