Visual IQ Extends Retail Dominance with Addition of TechStyle

NEEDHAM, Mass.--(BUSINESS WIRE)--Visual
IQ, the leading cross channel marketing
attribution software provider, today announced its engagement with
leading retailer TechStyle Fashion Group. The retailer will use Visual
IQ's IQ
Intelligence Suite to measure the true impact of its marketing
efforts and identify the touchpoints that are the most effective across
the complex customer journey.

With an influx of channels and tactics, today's retailers struggle to
understand how their marketing and media work together across products,
brands and geographies to generate new customers, higher lifetime values
and a greater return on investment. Visual IQ's IQ Intelligence Suite
helps retailers address these unique challenges by providing a
data-driven and holistic approach for measuring, predicting and
improving marketing's impact on sales, revenue and other desired
business outcomes.

TechStyle Fashion Group is a global fashion and lifestyle company and
the parent company to JustFab, FabKids, ShoeDazzle and Fabletics. As a
multi-brand retailer that operates on a subscription model, TechStyle
faced challenges measuring media performance as it relates to customer
acquisition. It needed a solution that would provide a single source of
truth for marketing performance across all brands and regions, enabling
them to make effective optimization decisions on a daily basis using the
most up-to-date attributed metrics.

By leveraging the IQ Intelligence Suite and its unique top-down, TV and
bottom-up attribution capabilities, including its daily model rebuilds,
recently announced integration
with Facebook and direct integrations with programmatic platforms,
TechStyle will be able to measure and optimize its entire cross-channel,
cross-brand and cross-region media mix to drive strategic business goals.

"Understanding cross channel media performance is critical for
supporting a sophisticated omni-channel marketing strategy. After an
intensive evaluation process, we selected Visual IQ because its
technology supported our unique business needs and it has the ability to
evaluate the performance of all of our offline and online media,
including Facebook," said Laura Joukovski, SVP of Media at TechStyle.
"We look forward to understanding the way our media investments drive
acquisition across all of our brands and using the platform’s insights
and recommendations to optimize spend in the months and years to come."

"Attribution is much like a golden ticket for retailer marketers,
providing them with a single, centralized hub for marketing performance
measurement and a granular understanding of how each media touchpoint
contributes to overall marketing objectives," said Manu Mathew, Visual
IQ Co-Founder and CEO. "We are proud to partner with this
forward-thinking retailer, and are confident they will quickly reap the
benefits of advanced attribution to make more impactful decisions and
realize better business results."

About Visual IQVisual IQ produces the world’s most powerful
cross channel marketing
attribution software products. As a pioneer in the space, the
company has been offering products since 2006. Its SaaS-based IQ
Intelligence Suite reveals cross channel performance insights hidden
deep within companies’ marketing data, providing actionable
recommendations and optimized media plans to improve marketing
effectiveness. These recommendations enable marketers and agencies to
adjust their advertising strategies and tactics to significantly
increase marketing ROI across their entire marketing mix – both online
and offline. The functionality behind these products combines a
powerful, user-friendly interface with multi-dimensional fractional
attribution science and predictive analytics that clearly and accurately
show marketers where opportunities exist for improvement.

Visual IQ was named a leader in cross channel attribution by a leading
market research firm four times in a row, won The Drum’s Digital Trading
Award for Best
Attribution Solution in 2015 and 2016, won the 2014 ASPY Award for Best
Data or Analytics Solution, and was a finalist in the Digital
Analytics Association Excellence Awards in 2013, 2014, 2015 and
2016. The company is a member of the IAB in the US, UK, France and
Italy, is a member of the Canadian Marketing Association, and sits on
the IAB’s Advertising Technology, Data, Public Policy and CFO councils
and the Digital Analytics Association’s Standards Committee.