Under Armour Launches “HOVR” Innovative Cushioning Platform

Under Armour has launched a new innovative cushioning platform called “HOVR”. The new system arrives in two new running styles – HOVR Sonic and HOVR Phantom.

The tech in the shoe is said to create a “zero-gravity” feel which provides a cushioned ride and an energy return that will make runners feel and perform better. The key component of the HOVR is the “Energy Web”, a mesh fabric that wraps the cushioning foam to deliver responsiveness and give back the energy runners put into each stride.

Dave Dombrow, Under Armour’s Chief Design Officer, states:

“The development of UA HOVR was inspired by the insight that every step a runner takes has the impact of 2-4x their body weight, holding them down. When designing UA HOVR, we set out to create the perfect combination of cushioning plus responsiveness and energy return – to essentially lift you up. The HOVR underfoot returns that energy and makes every stride feel light and effortless. I could not be more proud of this product and for HOVR to usher in a new chapter in the Under Armour design and innovation story.”

The HOVR sonic weighs 272 grams is marketed towards distance runner, although the HOVR Phantom is configured for more all-round cushioning and features a knitted collar for a sock-like feel. Both styles feature ultra breathable knitted uppers and durability to provide lively cushioning that lasts.