I am sitting across from Heidi Klum in the Penthouse of the Soho Grand Hotel in New York and the supermodel is dressed head to toe in her first clothing collection with Lidl and her entire outfit including shoes costs just 65 euro (and she looks amazing).

The 20 piece Esmara collection named ‘Heidi and The City’ was unveiled at New York Fashion week after much hype and will arrive into Lidl stores nationwide at 8am on September 18th and is expected to sell out.

It’s the German supermodels first step into the world of designing and she said after Lidl bosses approached her with the ‘genuis idea’ they gave her free range to create what she wanted.

So what can Lidl shoppers expect when it lands and should we all get big trolleys?

She told EVOKE.ie ‘in my first collection I wanted to create basics with the wow effect, instead of having a regular black blazer I wanted sequins on the blazer, or I have a cobalt blue blazer or I did a whole leopard print suit.

‘I think the silhouettes are quite basic, I just bedazzled them so that women can have something fun in their closet.

‘I am designing for real women, I am not designing for New York fashion week, I want to make sure that women of all sizes can wear it so we start at 8 and go to an 18.’

Evoke-Exclusive image.

The collection is made up of a lot of leopard print design (which she says never goes out of fashion) but other hero pieces include a trendy navy petrol blue bomber jacket, a sequin blazer (perfect for autumn nights out) teamed with a black tank top and skinny jeans and a 100 percent suede jacket in two colours priced at just €59.99 ,which has everyone talking.

Each piece reflects a look of New York City at every time of day or night and for every occasion.

And with prices at under twenty euro for a blazer and bomber and €12.99 for trousers you can’t go far wrong.

Sequin Blazer, €19.99. Pic: Lidl

Many of the pieces in the collection can be mixed and matched within the line and the model says she was not trying to make crazy things for people to wear but clothes that ‘real women can wear all over the world’ because fashion should be for everyone.

‘I am trying to give women an entire look, so if you buy the blazer and the pants, I want to make the top for her too because I want to make it easy for her, it’s almost like I am a stylist.’

And her best value piece are the tank tops priced at just €4.99.

Evoke-Exclusive image.

The model admits though she had people questioning why she would want to create an inexpensive fashion brand with Lidl in the first place..

‘Just because it’s inexpensive it doesn’t mean that the quality is bad’ she says.

‘It’s not. You can look at all the things, you can look at my leather jacket, it’s a real leather jacket and it has an amazing cut.

‘Try and find a leather jacket that is sixty euro with that cut and with that price, I don’t think you will find anything like that unless it’s in the flea market.’

Brown Leather Jacket, €59.99. Pic: Lidl

She continued ‘I also wanted to make sure there is no age group or an age range.

‘I think a young person can wear the collection but I also have my mother in mind who is over 70 and I know that there is a lot of things she loves in the line.

‘ I think that fashion should be for everyone.’

Just in time for winter the collection features several coats, heavy knit cardigans (€19.99) and tailored blazers (€19.99) one of which Heidi recently wore on America’s Got Talent.

Asked whether women shopping for their groceries in a supermarket would be in the mood to buy a dress that they couldn’t try on in a dressing room Klum said the packaging has been designed so that women can get to feel the clothes.

‘We have a windows in the package so you can feel the product.

‘I think some of the stores do have changing rooms, but you can take it home to try it on and if it doesn’t fit, bring it back the next day!’

‘All women go into the supermarket, we all have to buy groceries we are all in there getting our eggs and bacon and vegetables and then all of a sudden you can look to the right and there I am.

The collection will be in 10,000 stores next week in 30 countries and because of the volume of the order the prices are incredible.

Klum says: I can make great clothes that have great fabric, great quality, for a really great price, so women in the supermarket buying their stuff can pick up great pieces for their wardrobe.

‘So I think a lot of women are going to be really happy with that, I hope they are, next week we will know’

Heidi Klum. Pic: Lidl

Hedi has plans up to do several more collections with Lidl, the next one is due to land at Christmas but is not yet finalised.

She plans to see how the first collection goes and what items go down best with the Lidl shopper.

‘I hope I didn’t make mistakes, I think next week will be an eye opener for me. Next week I will be able to gauge more who my audience it, because I’m shooting in the dark I will also see how trendy are the women who shop at Lidl!

‘Is she going for more fun or wild pieces or is she loving more basics and then I can alter the next collection.

‘I don’t know what better partner I could have, why do high end clothes that only four percent of the population can have. A real designer should design for real women.’

Heidi Klum. Pic: Lidl

See more of the Lidl collection arriving nationwide on September below.