Assurant Life of Canada Canada’s Leader in Insurance-Funded End-of-Life Planning

ASSURANTAssurant has been in the funeral funding and final expense business decades. Today, our team of 3,000 advisors help distribute insurance-funded solutions designed to ease the financial burden on those left behind after the death of a loved one. For decades now, industry-leading brands have trusted Assurant to protect their reputation, help their business grow and take great care of the people we serve.

Our History in End-of-Life Planning Assurant Life of Canada

The story of Assurant Life of Canada began in 1902 with a small, family-owned funeral business: the Pierce Brothers Family Mortuaries.

Working hands-on with their customers, the brothers bore witness not only to the overwhelming grief of their clients, but to the incredible financial strain they experienced when paying final respects to their loved ones.

The brothers envisioned a better way for people to plan and pay for their final expenses; something more practical and less expensive than the narrow-minded funeral insurance available at the time. In 1935, they brought that vision to life by purchasing a life insurance company that would offer their customers portable insurance with benefits that were payable in cash; benefits that would support them regardless of the place of death or the funeral director selected to perform the service.

At the time of purchase, the Pierce brothers’ company had just $20,000 in assets. Several decades and countless families later, Assurant Life of Canada has become the nation’s #1 provider of end of life solutions with more than $1.9 billion in assets, a strong management team, and a network of 3,000 advisors.

Canada Purple Shield Protection from Financial and Emotional Burdens

Canada Purple Shield offers protection products that help ensure your final wishes are carried out and your family protected from unexpected expenses.