Supply logistics and component sourcing for manufacturers and end users

Michael Groom

Lucid Electronics has announced it will be offering sales, marketing and supply chain support to global manufacturers who lack direct representation in Europe.

Lucid will be serving two core markets – electronic components and IT hardware – and aims to provide sales and marketing guidance to overseas manufacturers looking to enter into new markets or increase existing market share.

Michael Groom, the founder and MD of Lucid Electronics, says: “It’s been my experience that there is often a tendency to over-complicate business, which is why we work hard to keep things simple. After conducting a full audit of our suppliers, we work with them to develop and implement a clear and insightful sales and marketing strategy that drives positive growth.”

Lucid’s says its component focus will be on switches, sensors and custom solutions for market sectors including automotive, off-highway vehicles, HEVAC, marine, automation and appliances.

Lucid describes its focus on the IT hardware sector to encompass essentials like monitors, graphics cards, connectivity products and peripherals.

Groom concludes: “We believe that the current electronic component distribution model has become ineffective as a result of globalisation. Too many competing manufacturers are often served by the same entity, many not promoting the manufacturers brand name. Using our local knowledge and expertise we look to establish a distribution network that creates demand for the manufacturer’s products and a clearly defined OEM sales approach.”