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Lochte Dropped by Speedo

Tom Carroll's Strategy of the Week: It doesn’t get much worse than this for Ryan Lochte, who was on top of the world before he said, as the joke does, “Here, hold my gold medal while I go in and trash this Brazilian restroom, and then lie about it.” Ryan violated our first commandment, “Never Lie.” And in doing so made things much much worse. Now Speedo, the only real endorsement that matters in swimming, dropped him. So what should he do now? Well, America loves a second chance, but to get one he must show some humility and help others for a change. America will let him work off his sentence, so to speak, and then welcome him back if he shows true commitment to people.