On Wednesday 12th of June 2013 Facebook introduced one of the best social media features there is: hashtags. This conversation tool has a long tradition in other social media networks like Twitter, Instagram or Google+. Hashtags are available for users to mark their content with specific tags to become part of public conversations. A #hashtag is a word starting with the symbol „#“ followed by a word, for example „#xbionic“. See our first Facebook article with this feature:

If you click on one of the hashtags #fotoshooting or #xbionic, a popup window opens with search results, that contain all articles with the hashtag you clicked on. That means an article gets more visibility in different public conversations if it has more hashtags. You can also search for hashtag conversations with the regular Facebook search tool above the content.

That works also on Twitter and Instagram and has the same effect in these networks. See the examples with the hashtag #xbionic:

With rolling out hashtags on Facebook, this cool feature finally arrived in all important social media networks. That makes it easier for you to find the content you are searching for and to discover the whole content from another point of view.

Now it´s up to you: Mark your content with #xbionic, #xsocks or #xnutrio to show us your daily activities with your favorite brand!