GreenHouse Holdings, Inc. (OTCBB: GRHU) is a leading provider of energy efficiency solutions and sustainable infrastructure products. Today, they announced that the company “has been engaged to implement Southern California Edison's (SCE) Automated Demand Response (Auto-DR) program for Bimeda(R), a global supplier of veterinary medicine. GreenHouse has identified over $39,000 of incentives from SCE, for which this facility will be eligible, to apply towards enabling Auto-DR.” Once the program is installed and operational, SCE will be able to call upon Bimeda(R) “to voluntarily load shed up to 130 kW of electricity during peak usage periods.”

GreenHouse is a "qualified service provider of SCE's Auto-DR program, providing site assessment, feasibility studies, project development, engineering, and installation of enabling technologies including complete processing of all utility documents. Bimeda(R) will benefit by installation of control systems, including wireless technology, and procedural modifications that will allow them to safely and systematically shutdown heavy facility equipment such as depyrogenation ovens, dust collectors and HVAC units based on pricing and performance signals from SCE."

According to GreenHouse Vice President of Energy Services Rob Davis, "Bimeda(R) is an ideal candidate for this type of energy saving program. Their facility lends itself to a variety of innovative technologies that will not only allow them to alleviate pressure on the grid, thereby reducing the need to build expensive power plants, but also improve the overall efficiency of their operations."