Abstract

One of governmental program in the field of education is education system applying base on Information and Communication Technology (ICT). In Banjarmasin, On Duty the Town Banjarmasin education showed by central government in effort socialize this program. This research aim to know how socialization which On Duty the Town Banjarmasin Education conduct to socialize ICT in the field of education.
This research have the character of qualitative this research Type give big opportunity for making of descriptive the than a problems. Its data collecting Technique use observation technique, interview, and documented. From the data collecting got by 3 key informant, and 8­ supporter informant. For technique of data processing or analyze data in this research by using
descriptive qualitative with process in induce ­interpretation­ conceptualists. To check data authenticity, researcher use technique triangulate source. Theory used in this research is diffusion theory innovate, said that by a communicator getting message from mass media very strong toinfluence people. Besides this theory mass media also express that opinion leader and also the changer agent also own big influence to influence others.
Result of this research indicate that team of ICT On Duty Education of Town of Banjarmasin use special forum studying about ICT in the field of education as media to socialize ICT of among on Duty Education of Town Banjarmasin. They don’t use media of mass because this socialization just to the certain circle. Fund, SDM, equipment’s and also the management which less be organized by constraint faced by On Duty Education of Town Banjarmasin. Expected by this research will be useful to increase quality of education in town Banjarmasin.