You know the old joke about suburban developments: That they’re typically named after the natural features that they replace. But in proudly announcing the name it has chosen for the new 692-acre residential development the company is planning near the yet-to-be-built northern segment of the Grand Parkway between I-45 and U.S. 59, Toll Brothers may have made that cliché seem quaint. According to the publicly traded homebuilder, which is working with Cernus Development on the project, the top selling point for this new community is its proximity to the new corporate campus ExxonMobil is building just 6 miles to the west. Northwoods will have room for 1,000 homes built by Toll Brothers and other builders, along with “resort-style amenities that take advantage of the mature trees and topography,” including trails, parks, lakes, and a recreation center.

It’ll also have the same name as a 62-home subdivision in the Little Rock suburb of Mayflower, Arkansas, where an ExxonMobil pipeline accident last March resulted in the release of 210,000 gallons of diluted bitumen from the tar sands in Alberta, Canada, onto the streets and back yards of the middle-class neighborhood.