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RBC’s Brian Malcolm and Dylan Law journeyed to Pinewood Atlanta Studios for the first Cine Gear Expo in Atlanta. For gearheads like us who have checked-in at Cine Gear’s annual expo on the West Coast, this was a bit closer to home.

What do we love about both Cine Gear Expo events? You get access to a lot of manufacturers along with inside knowledge behind the latest camera and lighting equipment and accessories for film, video, and digital media makers. You also have lots of conversations with the makers — DP’s and AC’s who are or will be using the gear. This combination, along with hands-on access and demos, goes a long way in determining what makes sense for our rental customers, and, eventually, what we will add to our rental inventory.

Below is a quick look at the gear and technology that made an impression. Click here to follow Rule Boston Camera on Instagram and check out Dylan’s Instagram takeover for #2018CineGearExpoATL.

Highlights from 2018 Cine Gear Expo Atlanta:

• The continuing synergism between the two VITEC companies, SmallHD and Teradek, who are hard at work developing new wireless monitor products.

• The VITEC group via Teradek is also integrating RT Motion wireless focus into the line-up with a promising new wireless focus system.

• Lindsey Optics has an awesome line of tray mounted close up filters which will become a “must have” for any rental house.

• LED tubes continue to crowd out all other lighting at trade shows. Quasar continues to dominate the offerings with price and quality, while the new Freestyle tubes from Kino Flo introduce a ballast-based RGB alternative. And, finally, Digital Sputnik seems about to release their very versatile RGB tube.

• LiteGear is stepping up to the RGB world with their versatile new LiteMat Spectrum series.

• Canon had their new mirrorless R camera, featuring a new line up of high quality RF lenses. It’s very likely that the RF mount will show up on future pro digital cinema cameras.

• Shout out to our pals at PC&E Atlanta for a tour of their rental facility and their awesome party.

Take advantage of our lens specials all month long from April 1st to 30th! Rent one of the Canon or Zeiss lenses below and get the other one FREE! Or take 30% off the Angenieux EZ-1 or Zeiss 21-100mm Lightweight Zoom Lens. Email Rentals or call us at 800-rule-com to book your lens deal, and click here for more details.

The EZ-1 is a standard zoom lens with a zoom factor of 3x, its focal range and aperture are set to 30-90mm F1.9/T2. By exchanging the rear lens group, the lens becomes a 45-135mm F2.8/T3 for FF/VistaVision format covering an image circle up to 46mm diagonal.

The Zeiss Lightweight Zoom LWZ.3 Lens with focus markings in feet features a 21-100mm zoom range, making it a one-size-fits-all alternative for the budget-conscious. The lens is optimized for digital cinematography whether on a DSLR or cinema camera, and will cover image sensors sizes up to Super 35mm.

Contact rentals by email or phone at 800-785-3266 for details or to book your lens deal.

Haley’s Production Outfitters expendables pick of the week is the Pancro Professional Lens Cleaner in a 4 oz. spray bottle (travel size!). A great overall lens cleaner, it’s perfect for removing smudges, it doesn’t streak or leave a residue, and it dries fast. Pick up a few next time you stop by and add a bottle to your camera bag, travel bag, etc. Noteworthy: Pancro reports that their lens cleaner was “judged the hands down best lens cleaning solution at the Camera Assistant Olympics a few years back.”

The next nor’easter is coming at us (again) tonight through Tuesday night with blizzard conditions and lots of snow. While we’re optimists at heart, we also like to keep everyone safe, so we’ll be CLOSED ON TUESDAY, MARCH 13th. Rentals will be checking email at rentals@rule.com.

Don’t miss The Go Creative Show’s celebration of their one million downloads with a live podcast at the Podcast Garage on Thursday, Janaury 18th starting at 6pm. Host, Ben Consoli and producer, Matt Russell, welcome special guests Matt Workman (cinematographer and founder of Cinematography Database) and Rob Bessette (colorist) for a live panel discussion on video and film industry trends and predictions for the new year. Join the festivities with food, drinks (complimentary beer from Mighty Squirrel!), prizes and surprises. We’ve been proud supporters of this engaging industry podcast, and we’re thrilled to raise a toast to their 1 millionth milestone! We’ll see you there!

Doors open at 6 p.m. for a pre-show mingle with food and refreshments. The live show begins at 7:30 p.m. Tickets are free and required to attend this event. Click here to get your free ticket via their Facebook event page.

Complimentary beer for this event is provided by Mighty Squirrel (we love their motto to “Celebrate BIG MOMENTS” — like this one!). Cheers!

Rule Boston Camera will be closed for the Christmas holiday on Monday and Tuesday, December 25th and 26th. Available for emergencies (call the main number 617-277-2200). See you on Wednesday, December 27th. Happy Holidays!

Who doesn’t like constructing that perfectly-executed, overhead shot of a beautiful plate of food?

I’m a sucker for one — that’s for sure! It seems like this type of shot is becoming a “go-to” look for many new shows especially when highlighting all sorts of products.

Camera mounting aside (that’s an entirely different issue), lighting this type of setup can be tricky. C-Stands, Speed Rail, Clamps, and Mounting Hardware can be clumsy and take up valuable space on set. However, with the Avenger Junior BoomArm in our rental inventory, things just got a little easier. From Quasars to SkyPanels, the Junior Boom Arm can handle it all. Just mount the light and extend the arm to your desired setup.

I’m looking forward to seeing what our clients come up with and how they’ll end up using the Boom Arm on set.

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