The beautiful island of Kauai has long been known as the Garden Isle, but its distance from the U.S. mainland and the Pacific rim area limit its use to only those few people with the time and resources to avail themselves of this natural Bali Hai.

An 11,000 acre parcel adjacent to Hanalei bay, where Hawaiian royalty vacationed for generations, had been designated as a potential resort.

Our first step in this long-term, major marketing communications effort focused on developing a visual brand personality and a comprehensive portfolio of strategic marketing communications materials. The objective was to create awareness of, and generate interest in, this pristine destination resort.

We prepared all marketing communications in both English and Japanese versions in order to provoke an immediate positive response among two distinct target groups and to avoid the perception of a language barrier or cultural bias.