Apple replaces the old guard with new ones in an effort to move forward with artificial intelligence. Google reminds webmasters of some basic SEO best practices. This and a whole lot more happened in the week in search.

If you click on the Insights tab on Google Analytics, you may be able to see what search queries people are using to find your business forthe last 7 or 28 days. This feature is not available to all users yet, but it is coming.

After initially introducing AMP stories in February, Google has now introduced several new features including the option to add a call-to-action to these stories. Developers can also add text boxes and portrait and landscape cards. According to Google’s AMP Stories Lead Engineer Jon Newmuis, additional features will be added in the coming months including the ability to add a paywall and subscription functionality. Users can sign up to be part of the Beta testing program on Github.

Over the next few months, Google will be rolling out changes allowing webmasters to know if a user came to their page from a search results page or from an image search page. At the moment, it is very difficult to tell, but in the near future, those users arriving from an image search page will be reported as originating at https://images.google.com.

According to Google’s John Mueller, the company can crawl and index single-page applications but it is not easy. Therefore, webmasters need to use the Search Console “Fetch as Google” feature to make sure what Google sees when crawling the page.

Google’s John Mueller says that the company discusses a lot whether they will add voice query filters to search analytics. If they do, webmasters could discover if users found their company using voice, mobile or a desktop device.

Although it does not seem to have rolled out yet, Google may be in the process of starting to rank hotels based on what there is to do in the hotel’s vicinity. The company is also giving each hotel a location score that may be useful for people choosing a hotel for vacations.

Google may be releasing a chart showing prices of hotels over the next month with the average price being shown on the left. Clicking on the chart likely takes you to Google Hotel allowing you to search several sites at once to find the best price.

While users can request that Bing not show security badge annotations, Bing is automatically adding these to ads if they can tell the site is secured by a third party. This may be a great way to add trust to an ad. For now, the notification only appears on ads in the United States and will only be shown on one of two competing ads.

While some will still find it easier to create their Facebook Ads on desktops, the company has introduced many important updates making it easier to update ads within their mobile app. These tools allow users to create texts for ads, check it against the company’s policies, use templates, insert stickers, add shapes including the business’s logo and adjust the color of the ad.

Facebook will start removing posts that are inaccurate and false in the wake of recently being accused of inciting violence in Myanmar and Sri Lanka. Initially, Facebook will work with outside organizations to identify posts only affecting these two countries, but if the program is successful, then it could be expanded.

Users of Instagram can now see which of their friends is currently logged onto the platform. People will only be able to see people that have followed them back or that they have direct messaged. Users will have the option of turning this notification off.

Google Assitant has just announced a number of new features including placing your daily tasks to the front of your phone, see your agenda, personalized reminders, entertainment and food reservations and a ton more. It now performs over 1 million tasks and can import data from your programs like Google Keep, Any.do, Bring! and Todoist. Most importantly, however, Google Assistant can help you remember where you parked.

While most platforms offer some form of data-download tool, companies like Google, Facebook, Microsoft and Twitter are working together to create ways to make it easier for users to share data between platforms without having to do so.

SEO is changing because of Google’s ability to gather data, interpret it and react to it. Read about the impact of machine learning on SEO in the latest piece by Beanstalk’s Dave Davies over on Search Engine Journal.

Historically the H1 tag was the biggest text on your page, and told viewers instantly what the page is about like the title of a book. This all changed with style sheets. Jenny Halasz explores how important they are today.