What is JesusWeen? It’s an unfortunately-named Christian organization that opposes “ungodly” Halloween and its “evil characters.” This October 31st, instead of Mars bars, group members plan to hand trick-or-treaters mini Bibles.

JesusWeen founder Pastor Paul Ade began replacing sugar with scripture in 2002. “All it took was putting a bible into every bag as they opened each bag with a smile,” declares the JesusWeen website, adding that it was “much easier than expected” to trick kids into thinking the Bible was a treat.

The group now has over 2,000 followers on Facebook and says on Twitter it expects JesusWeen followers to hand out hundreds of Bibles and become “the most effective Christian outreach day ever.”

But what is it about All Hallows’ Eve that Pastor Paul finds so scary? “I think it’s an activity that doesn’t have anything to do with Christians,” the Canadian pastor told Gawker. He’s right: it has to do with candy! (And capitalism.)