E-commerce

The a, b, and c of e-commerce

With self-service on the rise, the Internet is fast becoming the most valuable tool for business. For B2C, some estimates indicate a 246% increase in worldwide e-commerce sales. For B2B, an often-overlooked sector of e-commerce, customers are now known to be more than 50% of the way through a typical purchase process before proactively reaching out to a supplier’s sales rep.

And, of even more importance, mobile e-commerce is fast displacing traditional online shopping. Forecasts show that mobile e-commerce will reach a staggering $218 billion by 2019, and by some analysts’ account, by 2020, 45% of e-commerce purchases will take place on mobile devices.