They should've purchased the rights to the SAAB name instead of naming the company Lynk & Co. Somehow I don't have a lot of faith in a Chinese automotive company with no significant history and a brand that sounds like a startup founded by a couple of college kids to sell hipster clothing online.
I understand Lynk & Co. wants to be hip and to get involved in the whole car sharing thing. But I think resurrecting SAAB for that purpose would've likely been a more appropriate choice.

They should've purchased the rights to the SAAB name instead of naming the company Lynk & Co.

Especially as the greenhouse looks a lot like it was derived of a SAAB 9-3, that was restyled to look like a Kia (Optima with Sportage nose). The result is somehow underwhelming, and doesn't manage to look overly modern.

In many ways I think that offering life time warranty over say Kia's 7 year/100k miles in Europe is a no risk business.

Every warranty means you have to do your regular servicing at a main dealer, something many people skip after some years for cost reason, and the resulting neglected maintenance accelerates break downs, so your typical penny pincher will have voided the warranty by the time some major repair is coming up. Those doing regular maintenance and all tear&wear repairs at your official dealer will probably earn more to the manufacturer than some extended warranty repairs will cost, some true lemons aside. The benefit in image will help sell cars and sell them at higher prices (Kia in Europe is a business case study par excellence).

My only gripe is that many long time warranties come with more foot notes than a Hollywood marriage contract, and you will have to convince people to believe that some innovative start up company will still be around by the time your first major issue arrives in a few years....