This is an excellent forward-thinking step from Commissioner Adam Silver, easily the most vocal proponent of uniform ads in the major domestic sports. Small ads would likely meet with little opposition from fans, and Silver is sure to get the support of team owners. After all, the NBA stands to make upwards of $100 million each year from jersey ads.

The league was able to reject demands from ESPN and Turner to own the rights to sell uniform ads for the All-Star game. The NBA will have exclusive control over those sponsorship sales.