Sony digital SLR cameras at Photokina 2008 : If we speak of a manufacturer that is growing fast and conquering a large market share with a lot of marketing force, it has to be Sony playing the main role. In 2006 Sony launched its first DSLR under the own brand name; the Sony Alpha 100. One year later, the Sony Alpha 700 arrived, a camera for the middle segment. 2008 was a great break-through with no less than three new DSLR models, notably the A200, A300 and A350. During the PMA, at the beginning of 2008, Sony stirred up the fire by unveiling some information about the CMOS image sensor that was going to be used. The message was clear; with 24.6 Megapixels on a full frame sensor, 2008 should also be the year for Sony to launch a DSLR in the high end segment. And thus, the Sony DSLR-A900 was born.

Sony World Photography Awards 2008 : Last week I stayed in Cannes for a few days. Sony invited me to witness the announcement of the winner of the World Photography Awards sponsored by Sony. Currently Sony put a lot of effort in conquering a digital SLR market share. Continuing the success of the Cybershot series compact cameras that made Sony famous worldwide, Sony took their first step into the DSLR market in May 2006 with the introduction of the Sony Alpha 100. One year later, in September, the Alpha 700 was born, a DSLR camera for the advanced or semi-pro photographer. In the mean time word had spread that Sony were developing a DSLR for the Pro. At the time of the CES 2008 the actual launch of the Sony DLSR-A200 took place.