According to the company, VMI increases collaboration between suppliers and their customers, as customers can electronically send daily sales and demand information rather than simply sending purchase orders, generating replenishment orders for the customer based on sales and demand activity.

“We had talked internally about VMI being a value-added process that we should be entering into with our customers,” said Tom Cantwell, customer service manager. “We realized that this is something the industry was driving toward. We have a great partnership with Datalliance, and the investment in VMI is worthwhile since it benefits the long-lasting relationships we have with our customers.”