The Launceston Tornadoes are on the hunt for a championship title and new naming sponsor. After a two-year partnership with Bellamy’s Organic, the company will relinquish its naming rights position with the Torns at the end of this season. Related: What the stats say about the Launceston Tornadoes - player by player The decision was based on Launceston-based Bellamy’s focus on infant health and nutrition. Tornadoes chairwoman Janie Finlay said Bellamy’s played a central role in helping to increase the club’s capacity to attract talent, increase the Torns’ profile and grow community engagement. Related: Tornadoes grand final: Everything you need to get to the game “It’s rare to find an organisation who so carefully balances its commercial and community faces, and in Bellamy’s we found strong alignment based on shared values and a co-ordinated two-year strategy,” she said. “We’ve come to the end of that period and are grateful for the contribution Bellamy’s has made to our club. “We’re excited to embrace the next chapter in the club’s history and are now actively inviting conversations with businesses who understand the value of community investment and recognise the incredible brand equity the Tornadoes has not only in Launceston, but in the broader Tasmanian community.” Anyone who is interested in speaking with the Launceston Tornadoes regarding sponsorship opportunities for the 2019 season and beyond can contact the general manager, Corey Ackerly on 0417 037 337 or via email tornadoes@tornadoes.com.au. Related: 1995 Tornadoes championship-winning coach Michael House talks up Torns’ SEABL title changes The Tornadoes will compete for the 2018 SEABL Championship in Melbourne this Saturday against the Bendigo Lady Braves. Related: While you're with us, did you know that you can now sign up to receive breaking news updates direct to your inbox. Sign up here.

“It’s rare to find an organisation who so carefully balances its commercial and community faces, and in Bellamy’s we found strong alignment based on shared values and a co-ordinated two-year strategy,” she said.

“We’ve come to the end of that period and are grateful for the contribution Bellamy’s has made to our club.

“We’re excited to embrace the next chapter in the club’s history and are now actively inviting conversations with businesses who understand the value of community investment and recognise the incredible brand equity the Tornadoes has not only in Launceston, but in the broader Tasmanian community.”

Anyone who is interested in speaking with the Launceston Tornadoes regarding sponsorship opportunities for the 2019 season and beyond can contact the general manager, Corey Ackerly on 0417 037 337 or via email tornadoes@tornadoes.com.au.