IGTV

Uploading Videos to IGTV

Note: Larger accounts and verified accounts can upload videos up to 60 minutes long, but they must be uploaded from a computer.

Video File Type

Videos must be in MP4 file format.

Video Resolution and Size

You can upload a vertical video with an aspect ratio of 9:16 or a horizontal video with an aspect ratio of 16:9.

Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels.

The maximum file size for videos that are 10 minutes or less is 650MB. The maximum file size for videos up to 60 minutes is 3.6GB.

Video Content

We want to create the best possible experience for everyone on Instagram. That means videos that don't follow our Community Guidelines may be removed from Instagram. If you see something that you think may go against our guidelines, you can report it.

From the Instagram app or IGTV app:

Add a title and description. You can also choose to share a preview of your video to Instagram Feed and your profile or share your video to a Facebook Page.

Tap Post.

On the web at Instagram.com:

From a computer, open your web browser and go to Instagram.com.

Go to your profile and click IGTV.

Click Upload.

Click and choose a video, or drag and drop a video file.

Add a title and description. You can also choose to share a preview of your video to Instagram Feed and your profile or share your video to a Facebook Page.

Click Post.

Sharing a preview of your IGTV video to Feed and your profile

When you share a video to Feed and your profile, it appears as a preview, which is the first section of your video. Once the preview is finished, the video pauses, and viewers will need to tap Keep Watching to continue watching the full video. Keep in mind that if you share a preview of your IGTV video to Feed and your profile:

Tapping the video on your profile opens a preview of your IGTV video with a link to the full video.

Tapping the video in Feed will turn sound on and off.

Tapping the link will open the full IGTV video and allow you to keep watching from where you left off in Feed.

Removing the preview from your profile and from Feed won't affect the availability of the video on IGTV.

Once you upload a video to IGTV, you can see insights such as likes, comments, view count, average percent of video watched, and an audience retention graph.

To see insights for a video you upload to IGTV:

Tap to open the video.

Tap (iPhone) or (Android) at the bottom of the video.

Tap View Insights.

Note: Only you can see the average percent watched by viewers and the audience retention line graph. However, likes, comments and view count are visible to people who watch your video, just like they are in Feed.