Are you toiling with a business idea wondering if it could work or not? There are several business ideas that could actually turn out to be a gold mine. These have been tried and based on the online trends, you stand to make a good investment if you try your hand in the following businesses.

Natural hair products

There is an emerging trend of women embracing their natural hair. So any product that works well with the African hair type is a welcome idea to this lot. Whatever you go for however, make sure it is a product that has won accolades from several users. That way you are investing in products that actually have a good name. You won’t have trouble convincing people that it works.

Phone Accessories

From screen guards, to phone covers to phone holders, there are many things that phone uses are always looking to buy to improve the performance of their phones as well as keep safe.

It is always important to do a research in this before you venture into it. Get to understand what people are looking for and then find the best quality of the items and deliver them to the clients.

AIRBNB

This is an online platform that allows people to rent out their properties to other guests. Ensure your house is able to accommodate the number of guests you intent to host this will ensure that your guests are comfortable and therefore you will get great reviews. This business thrives with great feedback. Invest in good quality home equipment to ensure that a guest’s stay is remarkable.

Weaves

This is another lucrative business. You can opt to import ready-made weaves at wholesale prices and resell them in your local markets or have them locally made. There are YouTube video tutorials on how to make these weaves. Learn and let your creativity be your selling point.

Make up

There is a thriving market of quality make up products all over. All you have to do is get a hold of the best brands and stock in those. Here you have to be 100 per cent sure that your products are 100 per cent genuine to avoid incidents of having people reacting to these products. Your best bet would be dealing with the manufacturers of these products, like in Kenya if you are looking for Huddah lip stick visit her website and order the items from there. That way you are sure of getting genuine products from the owner.

Shoes

Ladies love shoes. But you need to be equipped with what the majority is asking for before hitting the market. This will guide you on what shoes to stock in. you can also invest in good quality men shoes are there is a market for this too.

Handbags

This is another area you won’t go wrong in. like in all other areas, you will still need to reseach on the latest trends in the handbags fashion. This will inform you how to stock. Be careful not to overstock on one type of handbag as fashion changes very often. You do not want to be outdated while at it.

How to start an online business:

Formation stage

Identify the product you would like to sell and understand the product well so you are able to answer your client’s questions whenever they arise. Your decision here will be informed by a need in the society that you are looking to fill.

Creation stage

Create a social media page (s) and have a logo designed and write extensively on this product. Use pictures of this product and push the posts on other pages to ensure visibility. Ensure your content is appealing to your targeted audience. This will make them interested in the product and that is how you convert them into customers.

Website

Have a website designed and equipped with these similar products. Find someone to design a professional website so you look credible to a potential buyer. Include your contact details.

Marketing

Start investing in online marketing by promoting pages and pushing your content out to your buyers. According to quicksprout.com, your customers, prospects, and partners are the lifeblood of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience.

When people spend money, they’re thinking with both their rational and emotional brains. The most effective marketing frameworks appeal to both. Storytelling is one of the most powerful tools that your company can wield to build customer connections.

You can have the most amazing web storefront, blog, or product in the world, but if you’re not getting traffic, your business’s growth strategy will fall flat.

Be interactive

Clients like to be answered with prompt. It makes them feel important. And they are. So if you can dedicate time to respond to your clients’ questions you will be doing a great favor to your business.

If they comment asking for more photos, be ready to produce those and encourage them to try one of the products.

The Exchange is a financial journal published by Mediapix Limited, a public relations, news and communications organization with its African headquarters in Tanzania and sister operations in Canada, the United States and The United Arab Emirates. The company‘s founders have been instrumental in the media and communication industry in East Africa and have been operational in the region.