Did you know that the $260 billion spent on Super Bowl TV advertising is twice what the federal government spends yearly on education? Or that 5.1 million people purchased new televisions just for the big game?

This year’s Super Bowl economic impact is already being felt and will reverberate long after the clock reaches zero.

Check out a few fun facts:

$3.8M: Average cost for a TV ad vs. $40,000 for the first Super Bowl in 1967

See how much the most famous ads of all-time cost: From the Coke and Apple ads of the 80s to the Budweiser commercials of the 90s to the Betty White Snickers commercials today

A whopping 71% of households with TVs watched the game last year

A record 111M viewers last year equals 9.2 episodes of “Modern Family”