If there’s no one else like you, if you’re one of a kind, if there’s nobody else on the planet who can do what you can exactly the way you can do it — and if you can identify what that “thing” is — you can learn to leverage that scarcity to create demand.

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Really enjoying this perspective. @CityOfDenver, would love to see our town lead the way! "If cities gave people more safe spaces to ride and park all modes of non-car transportation, both fans and critics would be happier." buff.ly/2zC19J5