5 February 2013

I don’t like to quote analysts (and I don’t like to link to Forbes blogs), but this is an excellent point:

More importantly, we believe AAPL needs to reclaim high-end leadership as that is what its brand is about.

It was okay for Apple not to have a 7-inch tablet because that segment was mostly defined by cheapness until they entered it. It’s okay for Apple’s laptop line to start at $999 because the only advantage competitors have is price — and unprofitable margins.

But there are people out there not buying iPhones (either holding off on their purchase, or moving to Android altogether) because they want a higher-end device, a potentially more expensive device, than anything Apple is willing to offer. That’s just wrong.

(Okay, the Mac Pro hasn’t been a worthy purchase in years, but I don’t think its potential market compares to that of 5-inch smartphones.)

Want to try Twitter clients, get “Twitter is over capacity” when I try to authorize. Can’t we just all give up on that platform today? Do we really have to wait and attend to its death throes, can’t we just decide it’s done already?