LEICA
the camera
that
started
it all
This year is the 35th anniversary of 35mm photography, which is the same thing as
saying it's the 35th anniversary of Leica, the camera that started it all. Today's Leicas
embody traditional Leica craftsmanship with a host of modern, automatic features.
The result? Leica precision and performance are favored by both amateur and profes
sional photographers. Chances are, the next picture you stop to admire in National
Geographicwas taken with a Leica.
You'll be surprised how easily you can harness Leica quality, how quickly it will make its
presence felt in your pictures. Visit your franchised Leica dealer today and ask him to
show you the M-3 and M-2, for making brilliant color slides and black-and-white pictures
with an ease beyond comparison.
Leica M-3 with 50mm Dual-Range Summicron f/2 lens, $438; Leica M-2 with same lens,
$384; illustrated exposure meter optional.
S35860
LEICA: lifetime investment in photography
E. LEITZ . INC.,
468
PARK AVENUE SOUTH, NEW YORK 16, N. Y.
Distributors
of
the
world-famous
products
of
Ernst
Leitz
G. m. b . H..Wetzlar.
Germany-Ernst
Leitz
Canada
Ltd.
LEICA CAMERAS LENSES* PROJECTORS. MICROSCOPES BINOCULARS
give you
ROTARIES
You get power to spare
with 4-cycle Briggs &
Stratton engines on all
Eclipse mowers. Your
Eclipse dealer will be
glad to show you all
the new features that
make an Eclipse mow
er your best buy in the
long run. New wind-up
starter is furnished on
:
W-20 and W-22 Duo
Masters.
GRASS CATCHER
(Optional extra)
Collects clippings as
they leave discharge
chute.
Easily
at
tached. Fits all Eclipse
walking rotary models.
MOW-ABILITY*
a *DESIGN AND CC
SALL ORDINARY M
E FOR THE LOWES
EASY
®
CUTTING HEIGHT 0 RUGGED AS /
ADJUSTMENT
0 Inside and out-from
S-Eclipse mowers are
it."
Many Eclipse mo
or even 50 years old a
job and cutting effici(
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DURABLE AS
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It's brand new and
lives"-just don't di
exclusively Eclipse! A
assure long life, rep
simple twist of one
available for many ye
control adjusts all four
*
expected life of the av
wheels simultaneously.
Select
any
cutting
a
POWERFUL AS
height between
1
Equippedwithjob-ma
and 3"
--
even while
a
Equippedwithiob-ma
mower is operating.
a engines, Eclipse gives
mower
is operating.
f reserve power. Yot
0 your mower at safer,
a more economical hal
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THE ECLIPSE
Div. of Buf
5002 Railroal
iNSTRUCTION TO OUTPERFORM
MOWERS YEAR AFTER YEAR
T ANNUAL OPERATING COST
A RHINO
stem to stern
builtto "take
wers 20, 30,
re still on the
gently.
A CAT
ntohave"9
e easily. To
air parts are
ars after the
rage mower.
A BULL
tched 4-cycle
syou a bonus
u can operate
Quieter and
f speed.
E LAWN MOWER CO.
Talo-Eclipse Corporation
d St., Prophetstown, Illinois
C* LIBSE
13 MODELS PRICED FROM $69.95
Mention the National Geographic-It identifies you
Bkf~~
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