Persuasive UX: Harnessing Illogical Reactions

Author

Released

4/24/2014

Sometimes emotions take precedence over logic. By appealing to this facet of human behavior, you can create products that draw people in and direct them down your preferred path. Chris Nodder continues his Persuasive UX series in this course, where he shows how to use scarcity, time constraints, anchors, and other strategies to harness this emotion and build truly persuasive designs.

Skill Level Intermediate

35m 20s

Duration

19,278

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(elegant music)- Hello, I'm Chris Nodder.Welcome to Persuasive UX Harnessing Illogical Reactions.In this course we'll focus on aset of persuasive design patternsthat work by appealing to people's emotions.Many persuasive techniques hook intobugs in how our brains are wired,spaces where emotion takes precedence over logic.Just like hackers exploit glitches in softwareto make systems do things they weren't designed for,these behavior patterns can be used to persuade peopleto do things they didn't originally intend to.

In this course we'll highlight some of these patternsand then explain how you can use themto create persuasive products that draw people inand direct them down your preferred path.You'll only understand the value of thesepersuasive techniques when you see them for yourself.So let's get started.