Ideal Balance™ is a combination of natural ingredients and the power of advanced nutrition to create a pet food that provides the best of nature and the best of nutrition in one balanced package. For adult dogs, Ideal Balance™ has fresh chicken as the 1st ingredient, fruits & vegetables including cranberries, and no corn or artificial colors Learn More

A grain-free formula with sweet potatoes provides highly digestible energy for your active cat. Made with trout and wood-smoked salmon, this formula offers great taste and quality fish protein. For today’s healthy cat, this formula is supplemented with fruits and vegetables, providing natural antioxidants to support a healthy immune system and overall good health. Your cat craves a taste of the wild. Go ahead and give him one.

Hill's® Science Diet® Adult Hairball Control cat food provides precisely balanced nutrition to help avoid the formation of hairballs. It has an ideal amino-acid balance to help reduce shedding and a unique fiber technology to reduce hairballs by moving hair through your cat's system. Its high quality ingredients makes it ideal for every day feeding.

Daily Feeding guide:

These ranges are a starting point only. Your pet may need less or more food to maintain proper weight. Adjust as needed. If you are unsure, ask your veterinarian. Feeding this food for the first time? Mix increasing amounts of your pet's new food with decreasing amounts of the old food over a 7-day period. If switching from a canned product, make sure your cat drinks an adequate quantity of water to avoid constipation. Keep fresh water available at all times! We recommend that you take your pet to the veterinarian at least twice a year for regular health check-ups. Your pet's nutritional needs change with each lifestage. Continue to give him the same precise and balanced nutrition by transitioning your cat to one of the Hill's® Science Diet® Mature Adult pet foods once he reaches 6 years of age. Science Diet is available in a wide variety of dry adult foods for your cat's unique needs and in Minced cans and Tender Chunks in Gravy pouches, in a wide variety of delicious flavors your cat will love. To prevent injuries, keep package out of reach of pets and children.

A grain-free formula for all life stages with sweet potatoes and peas provides highly digestible energy for your active dog. Made with real roasted and smoked fowl, this formula offers a taste sensation like no other. Supplemented with fruits and vegetables, this hearty formula delivers natural antioxidants to protect your friend's body from the damage of everyday living, supporting a healthy immune system and overall good health. Your dog craves a taste of the wild. Go ahead and give him one.

Ideal Balance™ is a combination of natural ingredients and the power of advanced nutrition to create a pet food that provides the best of nature and the best of nutrition in one balanced package. For kittens, Ideal Balance™ has fresh chicken as the 1st ingredient, fruits & vegetables including cranberries, and no corn or artificial colors. For kittens from weaning to 1 year old, pregnant and nursing cats Learn More

Hill's Science Diet Feline Adult Original provides total nutrition with 100% high quality nutrients. Also, no unwanted filters. It helps cats 1-6 years of age stay healthy and live long. Contains a unique and powerful antioxidant blend.

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About Rural King

Rural King Supply planted its roots in Mattoon, Illinois in 1960. Since that time Rural King has added 76 stores in a ten state area (Illinois, Indiana, Kentucky, Tennessee, Ohio, Michigan, Missouri, Pennsylvania, West Virginia, and Florida). The heart of Rural King is the corporate office, distribution center and flagship store, located in its city of origin, Mattoon IL.

We welcome visitors, and encourage you to come in and take part in our 50 year tradition by enjoying a free bag of popcorn and cup of coffee on us.

Our 76 locations have an outstanding product mix with items such as livestock feed, farm equipment, agricultural parts, lawn mowers, workwear, fashion clothing, housewares and toys. You never know what you will find at your local Rural King and that's why every trip is an adventure. Our friendly staff is dedicated to serving your needs and can help you find whatever you're looking for.

Family Owned and Operated • Seventy six stores in ten states • Over 50,000+ products available