130218_Luxor-Egypt SECAP Final

IV. Previous awareness

IV. Previous awareness actions conducted by the city/municipality or by other actors Has the city or local authority done previous actions Yes If yes, who conducted the actions (the city/municipality, NGO, national authority…?) If yes, describe the action If yes, what was the budget and how did you fund it Many attempts have been previously made; the activities undertaken were: awareness actions on the means of waste treatment by converting organic fertilizers; marketing the idea of planting forests by means of wastewater in order to increase the production of oxygen and combat pollution. There has been no funding provided by the governorate but only through cooperation from the administration and some NGOs such as the Mustafa Mahmoud Association, who provided their equipment and the mechanization for cutting and compressing together agricultural waste and Naga Khamis in Al-Tod for practical lectures (using model machinery and gadgets to demonstrate possible recycling and environmental friendly techniques, e.g., shredding agricultural waste) in agricultural societies. If yes, outcome, impact and feedback V. Public consultation Does the city practice public consultation? Has the city done public consultations for SEAP? Is it part of the legislative process? Foreseen consultation(s) Does the city liaise with national institutions, stakeholders? Yes, with community leaders such as mayors and housewives in private homes during the month of Ramadan as was the case in Ramadan 2017 In Esna at women assembly and youth centres. NO YES The Family households, schools, youth centres, cultural centres for women, the Supreme Council for women and through the office of the Governor and the offices of government departments where many women are employed. It is seldom done because the leaders themselves need to be educated and oriented in a systematic, scientific approach; this is lacking due to the absence of leadership model, i.e.: an enthusiastic governmental leadership. Situation analysis 192

From this study concerning the target audience and its profile, it appears that the groups that are aware and informed about energy challenges are the young population; they should be identified as the most influential target as they seem to be well-aware and informed about issues related to this sector. However, they are sceptical about the information that is fed in the awareness campaigns and will not take them for granted nor easily accept the indoctrination; It would be recommended to carry out the communication with them through a pragmatic method and a rational explanation on the importance of energy saving; only then, we may get their full involvement as opinion sharing people who will disseminate ideas and new behaviour. It is therefore essential to endorse their processes of perception, judgment and reasoning regarding renewable energies information. This category can be reached through the youth centres. The school kids would be more responsive, high dynamic and seem to be impacted by awareness actions they were exposed to. It would be recommended to carry out the communication with them and get easily their involvement as they could function as opinion sharing people to disseminate ideas and new behaviour in their households. As for the middle age target group, it has very little interest in the topic of sustainable energy and doesn’t seem to evaluate its importance. They should be considered as the audience that needs more persuasion as they are the ones to hold the purchasing power. The template shows that the population of Luxor has identified three priorities issues to be addressed: The non-availability of energy, the transportation issue (there is a preference for microbes as the first popular means of public transport) and waste management (no recycling, too much pollution etc.). High price for energy is an important and influential element, but with the absence of transparency from the state and the lack of meters reading this element loses its optimal importance in persuasion, implementation and awareness. The ambiguity lays in the fact that the citizens of Luxor in general are aware about challenges such as the impact on environment and ways and means to save energy; however, they do not seem to be informed about energy costs and energy waste nor about climate change. Nevertheless, the Governorate has previously conducted some awareness raising actions through active associations but it seems that these were some one-shot actions with no follow-up or assessment on their impact or outcomes. Finally, the Governorate of Luxor practices public consultations as part of the legislation of the city; However, it has not yet conducted one concerning the SECAP; More will be done in order to engage with the population and more specifically women, to get their involvement; 193