Industry leaders opting for business over pleasure in VR dollars

August 10, 2016

While many headlines tend to focus on virtual reality gaming news and trends, industry leaders like Google, Microsoft, and Facebook seem to be directing their research and development toward businesses rather than gamers. Sure, Pokemon Go is certainly attracting a lot of attention with its augmented reality game of seek and find, but the big VR companies believe catering to businesses will yield the greatest profits. With businesses spending about $2 trillion annually on technology overall, Microsoft’s HoloLens at $3,000 per transaction and Facebook’s Oculus Rift VR system at $600 look to get a chunk of that money from medical professionals, real estate, and other businesses. Nevertheless, gamers will have plenty of virtual reality to keep them occupied, while the tech giants continue to gain momentum in finding new VR uses in business applications.