PODCAST: A Crash Course in Social Advocacy (And Why it Matters)

On this episode, we’re taking on the topic of Advocacy: the changing role of Advocacy in social media and how this can be harnessed tactically for non-profits. Our three expert guests today are Jeanette Russell, Caroline Stuart-Freas and Sally Heaven. Caroline is a Senior Advocacy Customer Success Manager at Blackbaud, helping non-profit clients succeed in their online advocacy and fundraising goals. Jeanette is a Product Marketing Manager for Blackbaud with 25 years of experience and has a special focus on advocacy and social media engagement. Sally works in Client Success at Blackbaud, helping customers to achieve success with seven years of online advocacy experience directly engaging supporters.