Holy Land Trust is a Palestinian not-for-profit organisation established in 1998 in Bethlehem. By mobilising the strenghts and resources of the community, Holy Land Trust seeks to empower the people to find ways how to address the challenges of the present and the future. This is mainly achieved by working with Palestinian communities through developing non-violent approaches. The community work aims to work towards an end of the Israeli occupation and towards building a future founded on the principles of non-violence, equality, justice, and peaceful coexistence. The organisation consists of several programmes: non-violence programmes, the Travel & Encounter branch, Palestine News Network and Al-Kul television and radio stations.

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The Travel & Encounter programme was founded in 2000. It aims to raise international awareness about the situation in Palestine by providing cross-cultural and experiential learning opportunities in Palestine and Israel. The programme offers a diverse range of travel programs including religious pilgrimages, fact-finding missions, annual programs, and reality tours. Its experience in encounter-tourism has enabled the Holy Land Trust to contribute greatly to our initiative PIRT.