But the president will have to do more than provide lip service to encourage chief executives and top management in the private sector to rein in their salaries and cease to pick up bonuses.

There has been no indication of any high-ranking office bearer in the private sector capping their salary, nor are their signs this will occur in the near future.

"The reality is that it is nearly impossible to bring into effect something like this across the private sector," said Loane Sharpe, economist at Adcorp – a leading labour sector research agency.

"It would take more than the president calling for it, it would take something drastic. And if this was taken to the National Economic Development and Labour Council [Nedlac], it would take years to be discussed before it's enacted."

Social and economic policy
Nedlac is a forum where government, organised business, organised labour and organised community groupings discuss and attempt to reach consensus on issues of social and economic policy with the aim of making economic decisions that are more inclusive.

Consultancy firm Prophet Analytics's latest labour market navigator report indicated that many top-level executives in South Africa's private sector earned salaries that were not in line with their company's profitability and were well ahead of their employee's salaries.

Annual executive salaries for the 2010/11 financial year differed across sectors in South Africa, but some of the top-paid chief executives in the country included:

Johnny Goldburg, chief executive at leading labour law and human resources consultancy Global Business Solutions, said it was unsurprising that the private sector was reluctant to enact any restraints on wages and salaries.

"The market dictates the amount of money you are paid relevant to your skills base and it's impossible to enforce something like a pay freeze as it would be unconstitutional," he said.

"The onus is on the business entity to bring something like this into action, but what incentive do they have to do so? Wage restraint across the board? Stability in the labour market?"

Zuma's pay increase
Goldburg said the time was ripe for business and government to form a social pact to govern how much private sector executives earn.

"The South African Reserve Bank has been warning about wage and salary restraints for some years now.
If these increases continue to be above inflation, job creation will suffer and inflation will increase," he added.

The pay freeze request in the public sector was met with mixed reaction after the president himself received a 5.5% pay increase to his over R2-million salary more than a month before he made the call.

The ministry of public service and administration met with the forum of director generals in late 2012 and agreed that director generals across all national departments would not receive any increases – inflationary or otherwise.

"We are in the process of implementing this agreement. They volunteered to do this, it is not by force and will be enacted only for this financial year," Ndivhuwo Mabaya, spokesperson for Public Service Minister Lindiwe Sisulu said.

Department director generals can earn up to R1 500 000 annually, depending on their duties.

But while director generals might not receive a pay increase, the same cannot be said for their executive subordinates.

Mabaya confirmed that no other level in the public service was requested to undertake a pay freeze, even though chief directors and deputy director generals can earn as much as director general.

Depending on qualifications and job responsibilities, deputy director generals and chief directors of national departments can earn between R450 000 to R1 100 000 per year.

Nickolaus Bauer

Nickolaus Bauer is the Mail & Guardian's jack of all trades news reporter that chases down stories ranging from politics and sports to big business and social justice.
Armed with an iPad, SLR camera, camcorder and dictaphone, he aims to fight ignorance and pessimism through written words, photographs and videos.
He believes South Africa could be the greatest country in the world if only her citizens would give her a chance to flourish instead of dwell on the negativity.
When he's not begging his sub-editors for an extra twenty minutes after deadline, he's also known to dabble in the occasional poignant column that will leave you mulling around in the depths of your psyche.
The quintessential workaholic, you can also catch him doing sports on the weekday breakfast show on SAfm and presenting the SAfm Sports Special over the weekend.
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