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Sometimes you have to spend money to make money. That is clearly the example illustrated this week as Apple launches the new MacBook Pro with Retina display.

As MMi previously reported, the refreshed - and redesigned - 15-inch MacBook Pro with a gorgeous 2,880 x 1,880-pixel Retina Display is a hot commodity on Apple's website with demand growing by the hour. But in order to facilitate this impressive update, Apple had to cough up a substantial chunk of change for each unit.

Industry sources cited by DigiTimes claim that Samsung and LG Display are the most likely providers of the spectacular panels, which are said to cost Apple at least $150 each.

The new generation of MacBook Pro features upgraded panels with thickness of 2cm and weight of 2.13kg. Although the retail price has been set at $2,199, panel makers believe the new product is still attractive to consumers.

Although Apple has certainly released more affordable products in the past, DigiTimes appears correct in the assertion that sticker shock isn't a factor that will depress demand. If anything, Apple's appetite for high-res panels will likely inspire Apple's chief competitors to invest in the same Retina display panels for their competing devices.

It's an impressive piece of equipment. Exactly 5 years ago I bought my Macbook Pro 17" will the Hi Res screen and 4 gigs of RAM. I really wish they had a 17" with retina display for me to replace my old 17" machine with.

Well besides the $150. The price of the MacBooks are nearly double so there still making huge profit. They could do $300 a panel and still be sittin pretty. But $2200 for that MacBook still isn't a bad price given the specs are phenomenal. I will buy one, one day. But I was hoping for an iMac

So, for a $50-100 increase in the price of the panel, they are charging $1k more??

Not really. You gotta understand the graphics card. The RAM the display. The hard drive (if any). Are completely amazing. If it was just a regular MacBook with only retina I'm sure it would be lower. But it's not that bad of a price though