Report: Almost 400,000 Swedes watch eSports daily

Nearly 400,000 people watch coverage of
eSports or gaming-related content every day in Sweden, according to a report by
digital consultancy group Mediavision.

In its latest eSports & gaming report, Mediavision claims that an average daily audience of 370,000 watched electronic gaming videos in the last quarter of 2016, a 35-per-cent rise compared with the same period in 2015.

The figure compares with just 280,000 daily
viewers of ‘traditional sports’ on the internet in Sweden in the same quarter.

The report estimates that around 15 per cent
of people aged 15 to 24 watch e-sports or gaming every day in the country, with
YouTube Gaming, the video game division of the Google-owned video platform, and
Twitch, the Amazon-owned live streaming portal, ranking as the most popular
platforms to watch content on.

Meanwhile, MTV India, the Indian-arm of the US entertainment and music broadcaster, is to televise the country’s new eSports league, UCypher.

Coverage of UCypher, which begins its first season next month, will be broadcast over 37 days on the channel.

UCypher is a partnership between USports, the eSports organisation founded by Indian businessman Ronnie Screwvala, and Valve Corp, developer of the popular Counter-Strike: Global Offensive and Dota2 video games.