Take app download news as an example. It talks about how app downloads have stalled by pointing out the numbers for top apps.

In truth, the newer apps like Uber, Airbnb and Snapchat are all growing fast, while, expectedly, most top apps that have been there for a while and have saturated the users, like Facebook, are not growing any more.

To use this data to point to the end of an appboom is somewhat misleading.

Never been a better time for apps

There has never been a better time to be an apps developer. Billions of users have access to cheap new smartphones, data plans are becoming available globally and the app store owners like Apple and Google are being more generous than ever.

Apple is supporting lower fees on subscription revenue — going from 30 percent to 15 percent in year two onwards.

As a SaaS guy, let me tell you this is an amazingly insightful decision by Apple — if most developers can be nudged to think subscriptions, in turn making consumers pay more per month, you end up with a very long-term, sticky revenue base. Even more importantly, this revenue is cheaper and results in a virtual lock-in as consumers with more subscriptions are much less likely to switch ecosystems.