ArtnLight

I had mentioned the gorgeous studio where we shot for the lookbook of Nisha Sainani's Spring Summer 2014 Collection, for which I designed signature prints. Please meet Tanvi Mehra's Tangerine Arts Studio which is a beautiful open airy place with a contemporary international vibe. Chalkboard art and typography is trending right now and it was so cool to walk in and see such justice done to it in this studio.Tangerine Arts Studio is so much more than a Yoga and dance studio. Tanvi Mehra
whose space it is, is an enthusiast who is looking forward to new and
innovative ways of keeping this space rocking. Right now, apart from
Yoga classes, there is Bollywood dance, Zumba Fitness, Belly Dance,
Salsa and the very exciting Chai Community, which brings together
entrepreneurs, and opportunities to interact with young professionals
who walk the path less taken. If you are in Bandra, this is one space
that has a lot to give.

The artist is Neha Kamath who has a happy cool blog with a fun name - I like to blog it blog it.
What I liked most about the blog was Neha's voice. Which is honest and
clear. And fun. Ok, so I set out to write about the shoot, I set out to
write about the beautiful studio, I set out to mention that Neha Kamath
has made it, and now I am writing about Nehas blog. Had to, cause it just made me smile and had me hooked.

2. And give a name/word that comes to your mind about this collection. You can write/post on Nisha Sainani's FB Wall. And ofcourse share and spread the love with all your friends who love fashion and who will be interested.

Nisha Sainani will choose 1 winner from these comments who will get a surprise gift from the all new Spring-Summer 2014 Collection 'Sunshine, Freedom & a little Flower'

I'm so excited to finally share the news of an exciting creative collaboration I have been working on. I have designed prints for the fashion label Nisha Sainani for their Spring Summer 2014 Collection called 'Sunshine, Freedom & a little Flower'. Regular followers of this blog know that I am no fashionista, and yet when Nisha, who is a good friend and a designer I respect approached me to design for this collection, i took it up as a challenge, and what an eye opener it has been. Sitting with Nisha Sainani, understanding her vision of her collection, brainstorming, developing the designs together, to imagining whether it will work as an 'all-over' print or as a stand alone- motif on fabric has been a journey of fascination and learning for me. And I will be forever indebted to Nisha for trusting me on this and taking me along on this crazy fun ride.

For now, sharing a few behind the scenes grabs from the prelauch 'look-book' shoot, hot off the press. You will get a hint of some of the colours and the mood of the collection in the few images in this post.

The shoot was at this GORGEOUS studio. So yes, watch this space. More about the shoot, the collection, the launch - coming up next :)

Congratulations Neelima :) You will get an FB message from Riddhi Desai of Tinyfarm, and do take it forward from there.

The next 5 names - from Shilpa Kamath Prabhu to Ketaki Punikar - will get a discount of 25% on the purchase of this beautiful calender.

And this is how beautifully riddhi packs her calenders, this particular one has Tulsi seeds surrounded with illustrated goodness. Now this is the kind of wrapping that I wouldn't have the heart to throw.

About Me

I'm an ex-advertising art director, who stumbled into the world of design blogging not knowing that it would change my life. I am now an independent design consultant with a growing decor accessories business.