86% of respondents feel the scent of fresh air and linens is the best indicator of a hotel room's cleanliness

14% of travelers say cleaning products are more indicative of cleanliness

Hampton Inn used these results in partnering with Febreze's Linen & Sky brand to "non-scent" (a curious term) more than 145,000 hotel rooms. Of the move, Hampton Hotels senior director of product and service development Kurt Smith said, "We conducted rigorous consumer research and found that travelers just want their hotel room to smell fresh and clean—and not like anything else." The Hampton Inn survey provides a broad range of travelers' insights into air care:

76% have noticed a strong scent such as perfume or air freshener during a hotel stay

66% have taken actions up to and including canceling a reservation when a room has had an unpleasant smell