Mother & jumP Open It Up To Full Throttle

New York-based creative editorial company jumP recently collaborated with Mother on a six spot campaign showcasing a behind the scenes racetrack view for the energy drink Full Throttle.

The :30 and :60 spots pique our senses as various types of race inspired music sets the tone for the high-energy build up. Flashes of Full Throttle are intercut throughout, showing how the drivers and their entourages get “fueled up” for the intense races.

Editor Luis Moreno keeps us on the edge of our seats by jump cutting from one scene to next. By creating discontinuous scenes, Moreno creates a form of emotional continuity that makes us feel like spectators.

jumP is an award-winning, New York-based creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients.