Elokenz Bloghttp://blog.elokenz.com
Tue, 30 Jan 2018 15:09:37 +0000en-UShourly1https://wordpress.org/?v=4.7.9http://blog.elokenz.com/wp-content/uploads/2015/10/cropped-logo_elokenz_sq_150-32x32.pngElokenz Bloghttp://blog.elokenz.com
3232700242066 tips to know what your readers want to readhttp://blog.elokenz.com/content-marketing/6-tips-to-know-what-your-readers-want-to-read
http://blog.elokenz.com/content-marketing/6-tips-to-know-what-your-readers-want-to-read#respondTue, 30 Jan 2018 15:09:37 +0000http://blog.elokenz.com/?p=606You may have found yourself out of ideas when starting a new article, or you may have wondered if your new article was going to interest your audience. To write content that will work, you first have to ask yourself a few questions. What do your readers expect from your blog ? What type of […]

]]>You may have found yourself out of ideas when starting a new article, or you may have wondered if your new article was going to interest your audience.

To write content that will work, you first have to ask yourself a few questions. What do your readers expect from your blog ? What type of content do they like ?

With those few tips you will be able to know what your audience wants to read before they even do.

Know what’s trending

By finding out what’s trending, you may find ideas for new articles that will interest your readers. WithGoogle Trends, you will easily find what’s trending within your niche.

Google Trends

There are also other tools that you can use like Nuzzel, a tool that will gather the links shared by your Facebook friends and your Twitter followers and display them by most recent or most shared. This way you can see what content is currently performing best and what topics the readers want to read about right now.

Analyze your stats

Preview of Elokenz v1 (the old version)

You can also know what your readers want to read about by analyzing their behaviour on your blog. What articles have they liked, commented or shared ? Those statistics are a way to know what your audience is interested in and, from those datas, you will also be able to determine what format or what kind of article titles most resonate with them. Those metrics will help you find patterns in your readers behaviours that will guide you to find more interesting and attractive contents for them.

Let your competitors inspire you

Your competitors are not all bad! You can easily analyze what your top competitors are doing right and use it to improve your blog. Know what topics worked best for them, the same type of content will likely work for you. You may even find a new angle or write a better article on the subject!

Get in their shoes

In my previous post, I talked about the importance of defining your readers personas and how it could help you improve your content. By knowing your readers, their behaviours and their issues, you will be able to create helpful and interesting content. Their problems and their line of work might help you understand them better and inspire you new articles ideas.

Ask your readers!

A more sure way to know what your audience wants to read is to ask them directly! There are a few ways that you can do so. You can drop a question at the end of your article for them to answer in the comment section or you can send them a survey. You can also engage the conversation, either in the comment section, or on social medias. This way, you will have a direct feedback from your audience.

The success of your blog depends mainly on your audience. No matter how good your content is, it has no point if it doesn’t interest your readers. Those few tips will help you find great content ideas. It may even save you a few hours of dead-end researches and you will quickly have more shares and feedback from your readers.

]]>http://blog.elokenz.com/content-marketing/6-tips-to-know-what-your-readers-want-to-read/feed/0606Google Analytics: Track outbound link clicks on the gohttp://blog.elokenz.com/content-marketing/google-analytics-track-outbound-link-clicks-go
http://blog.elokenz.com/content-marketing/google-analytics-track-outbound-link-clicks-go#respondMon, 08 Jan 2018 17:32:58 +0000http://blog.elokenz.com/?p=1437In this post, I’ll teach you how to create Google Analytics events for outbound link clicks happening on your website. This will allow you to track specific conversions in Google Analytics (GA), for instance affiliate clicks, or visits to your main landing page from your blog. To get the whole analytics setup in place, I will show you how […]

]]>In this post, I’ll teach you how to create Google Analytics events for outbound link clicks happening on your website. This will allow you to track specific conversions in Google Analytics (GA), for instance affiliate clicks, or visits to your main landing page from your blog. To get the whole analytics setup in place, I will show you how to use Google Tag Manager (GTM). By doing so you will avoid wasting time on your server and you will avoid the risk of breaking your website appearance.

What we will end up doing here is creating events in Google Analytics via Google Tag Manager. Here is what it will look like in real life:

Use Cases

Tracking outbound links might be especially interesting in a bunch of cases.Most of them depend on the purpose of your website.

Clicks to a landing page (content marketing): If you are doing content marketing, chances are that you write on a blog to generate traffic to a landing page. This is the case of this page. I’m writing this tutorial to attract readers who might be interested in trying Repost (see the link somewhere in this page?). When you are the blog manager, you want to track clicks to your landing page to confirm you are not wasting your time writing this new series of posts your CMO suggested. If you generate views, but no one click one your target link, your efforts are useless.

Tracking affiliate links (revenue-generating blog): If your blog was created to generate passive income, you are probably writing blog posts about products and using affiliate links to earn some money. Affiliate links might come directly from a vendor (like Amazon) or from an Affiliation platform. In some cases, you will use a link tracker tool (bit.ly, clickmeter) to hide the final link. But generally you want to retrieve all your stats in Google Analytics to know which articles generate more affiliate traffic. That will also help to get your own independent stats.

User-Generated Content (forums, job boards, classified ads, …): When you are not the one who produces the content, it might be important to track the popularity of link posted by your users. It might help you for a potential partnership. Say that your users create a viral thread about product X from brand Y. If your analytics show that your traffic generated 2K clicks this week, you might want to outreach the marketing department at Y to leverage this popularity by setting up a paid campaign on your website.

Co-branding (guest posts): When you invite people to write on your site, it might be great to provide them numbers. If you can tell them that their post generated 400 clicks to their site, it’s better than just saying that their post generated 3K views.

… you’ll always find a great application.

1 – Initial GTM Setup

The nice thing here, is that you only need one script on your website: Google Tag Manager. This tool provided by Google, is what people call a “Tag Manager System” (pretty transparent, right?). Tag Manager Systems (TMS) help medium and big companies to have a separation of concerns when it comes to adding marketing tags on websites. Instead of asking the IT to insert a new JS tag in your page, you can just ask for an access to the TMS and you’ll be free to insert javascript and do some advanced configuration. We’re not going into advanced applications in this post, but if you want to learn about GTM, I suggest you to read Simo Ahava’s blog. , (also LunaMetrics blog is full of gems).

Get an account and create a container

GTM is well connected to the Google marketing apps suite. You probably already have a Gmail + Google analytics account if you are reading this article, so creating a GTM account will be really easy.

When you are in, GTM will ask you to create an “Account”, here, I suggest you to enter the name of the company you work for, or the name of the project you are working on.

You will then create several “Containers”. Containers will represent a set of tags you will use on a given website. Here, I suggest you to use the domain name of the website. In the following screenshot you’ll see how my containers are grouped under an “Elokenz” account.

For now, just create one account and one container.

Install Google Tag Manager on your site

GTM will provide you with a widget you have to embed on your site and a container ID:

Depending on your CMS or Framework, you might already have existing plugins that would help you to get up and running in a few clicks. I’ll let you look around for the best way to install it on your website.

2 – Basic Google Analytics setup

If you already have Google Analytics installed on your site, then you can skip this section.

Now that you have GTM installed on your site, you can add many external services to your website without much trouble. Some official integrations have a deep and optimized relationship with GTM. This is the case with Google Analytics. The installation only require your GA tracking id.

Start by creating a GA account and property. Things are pretty straightforward here since it’s pretty similar to what you did with GTM.

GA accounts are equivalent to GTM accounts

GA properties are equivalent to GTM containers

So you should probably name your GA account as your company name, and your GA property as the website you want to track. Here is what it looks like for Elokenz:

I’m not going too much into details here, but once you are done, you need to find and copy your GA Tracking ID. For that, got to “Tracking Info” section (under the “Property” column).

Copy this number, visit GTM and head over to the “Tags” section. This is where you will be adding new tags to your website. But wait, … before doing that we will save your Tracking ID as a variable (a piece of information that can be reused in several different containers later on).

Click the “Variables” link on the left menu and add a “user-defined” variable. You will need to give it a name, specify that this is a Google Analytics Settings variable and fill in the GA tracking ID you copied earlier:

You are almost done. Now you need to add a tag for GA Universal Analytics. Click in the “Tags” section in the left menu, and a new tag. The configuration of tags in GTM is a three-steps process:

Give this Tag a Name

Select a partner tag or enter a custom code

Decide when this Tag should be triggered (ie. on what pages or during what event)

We are therefore going to create a tag with the following properties:

Name: “Google Analytics”

Tag configuration: Universal Analytics (track page)

Trigger: All Pages

Don’t forget to use the GA Tracking ID variable we created earlier when configuring the Universal Tag. Save the tag.

Once you are good, you should have 2 changes in your current container: a new variable and a new tag. These changes are not applied in production (to you live site) until you say so. So you need first to tell GTM that you are happy with your changes. To do that, hit the “submit” button on the top right area.

Now you should have a live working version of Google Analytics on your website… and you didn’t have to do any change on your server for that. Amazing!

3 – Track outbound clicks on your site

Alright, so, let dive into the interesting stuff (let’s be honest, you probably already had GA installed on your site). We are going to track all outbound clicks from your website. By outbound links, we’re referring to clicks that lead to external domains.

All will happen in GTM, so you don’t need much browser tabs open. First thing is to create a custom GTM trigger. A GTM trigger allows you to decide when and where to trigger a tag. Then we will create a GA-dedicated tag to save events in our analytics dashboard.

Click Trigger in GTM

Click on the “Triggers” link via the left menu and then on “New”. Name your new trigger something like “Outbound Link click”. Then you’ll need to pick a trigger type, click on the central icon, then find the “Just links” type under the “Click” section.

Here are the settings you should use without further modification :

Wait for tags (checked): 2000ms max

Check Validation (checked): Page URL matches RegEx: .*

If we stopped here, your trigger will fire on any link clicked on your page. We need to filter internal clicks. For that, you need to add one more setting, and this time, you will need to adjust it for your personal case:

]]>http://blog.elokenz.com/content-marketing/google-analytics-track-outbound-link-clicks-go/feed/01437Elokenz is turning 1 year oldhttp://blog.elokenz.com/startup-life/elokenz-turning-1-year-old
http://blog.elokenz.com/startup-life/elokenz-turning-1-year-old#commentsThu, 28 Sep 2017 12:15:25 +0000http://blog.elokenz.com/?p=1452Elokenz is celebrating its first year as a publicly available tool. We wanted to celebrate this by sharing two stories with you: The first one is really analytical and will give you numbers and all the fancy stuff people like to brag about. If you like success stories, this is the part you will want […]

]]>Elokenz is celebrating its first year as a publicly available tool. We wanted to celebrate this by sharing two stories with you:

The first one is really analytical and will give you numbers and all the fancy stuff people like to brag about. If you like success stories, this is the part you will want to read about us

The second part is more genuine. It will take you through the ups and downs we have been facing, with all the dilemmas we encountered. If you are an entrepreneur and ever experienced the imposteur syndrome, this is the part you will want to read

TL;DR

Elokenz is celebrating its first year. Last October we released Repost, and we are now serving 1500 users worldwide, generating thousands daily clicks to their content and our growth during the last semester has been incredible.

Our free plan allows each user to save dozen of hours every week… and we are really proud of that. One user even told me she managed to save more time to take care of her baby thanks to Elokenz .

Well, if that’s not convincing you to try us, read on .

Part 1: Elokenz in numbers

If you have never heard about Elokenz Repost before, head to our product homepage to get a glimpse. It will help you to understand our numbers.

Click the picture to see it in full size :

Over the last twelve months:

We saved 310 000 articles in our database. Most of them are not used, and have been imported automatically via RSS.

Over 9500 Reposts have been configured in the app, and users created 20 400 variations to share their articles.

We have a total of 995 social accounts connected, and so far, Elokenz posted28 400 times on Twitter, Facebook and Linkedin.

Worldwide time-saving

Since day 1, Elokenz has been an international tool. Today it is used in 85 countries (according to Wikipedia, there are 195 countries in the World).

Here is the top-5 countries using Elokenz (in terms of users):

France (38%)

USA (20%)

Italy (7%)

UK (4%)

Germany (1%)

… rest of the world (30%)

In average, active users connect once every two weeks. They mostly add new articles and check their stats. When they come, they spend on average 10 minutes per session… It’s less than the time I usually spend daily on Twitter or Facebook. So much time saved⏳.

2017 Record

**Drumroll**

A few Elokenz users received over 50,000 clicks, but our record-woman has only been a member since last March. She generated 135 000 clicks in total, which averages to 19,285 clicks per months thanks to Repost.

Two things to explain that huge number. First she has an active Facebook page, with 4,000 fans. Each of her posts receives more than 20 comments in average, so her Facebook reach is higher than usual. Second, as Repost is promoting traffic-generating articles, it adapted pretty quickly to her active audience.

So, congrats to you Katarina

How we got there

As I told you earlier, a more detailed story is available in part 2. But here are a few numbers about how we got where we are now.

Sixteen members blogged about their Elokenz experience. This constantly drives a big chunk of traffic.

Our first acquisition channel so far has been BetaList. It generated 165 signups, and most of them are still active users.

We got our first revenue 15 days after we opened our beta to the public. This has been pretty exciting for us … but the real story is that this first user unsubscribed after one month . We were so depressed when this happened. But there was no reason to be. Until now, this user has been the only one to unsubscribe from a Premium plan. Who knows, we might be lucky …

Here is a quick breakdown of our acquisition channels:

Referral (45%)

Direct (41%)

Social (9%)

Search (5%)

So far we have been using paid marketing, but this is going to change in the coming weeks.

What they say about Elokenz

To prepare this article, we asked our users if they wanted to say something about us. We couldn’t publish all the answers, but we picked a few ones.

“Elokenz gives us the possibility to put our communication to social networks on automatic piloting and so, save a lot of time every day!”

“I appreciate being able to set evergreen posts and forget them. Being an independent author, I do all my own promotions and being able to automate anything means I’ve more creative energies to dedicate to my writing.”

“First tool that fully understands and resolves this basic need: how do I program the re-posting of my best content online in a way that is non-intrusive and effective, even over long periods of time? Recommended.”

“Elokenz has been a lifesaver. We love being able to add all our articles to one place and have them shuffled and shared! The user dashboard seems to get easier with each update, which is beyond helpful for our busy team. The weekly and daily stats are also a big bonus, and very insightful.”

“I love using this tool – it’s easy to schedule social shares with the Elokenz library of RSS feeds I’ve built. I love their analytics so I can see what is working on each of the social networks. You can edit each of your shares too quickly! “

“We found Repost on Launching Next and it’s been awesome at helping us automatically share 50+ blogs and eBooks that are evergreen to help us bring in new visitors. It saves us a ton of time while keeping our social feeds active.”

“I British and we’re broadly *terrible* at self-promotion – but with Elokenz I could schedule some Tweets to share my content without that awkward feeling. It really works too. When Elokenz shares my stuff people respond – and I can see which things they respond to most and do more of that. Simple, effortless and effective. Like a good tool should be.”

]]>http://blog.elokenz.com/startup-life/elokenz-turning-1-year-old/feed/31452Evergreen content : What? Why? How?http://blog.elokenz.com/content-marketing/evergreen-content-what-why-how
http://blog.elokenz.com/content-marketing/evergreen-content-what-why-how#respondMon, 03 Apr 2017 09:16:22 +0000http://blog.elokenz.com/?p=1414What is evergreen content? Just like evergreen trees keep their leaves all year around, evergreen content doesn’t fade. Evergreen content is a publication that stays fresh and relevant no matter the time of the year and preferably for many years. What makes a piece of content evergreen is that it’s not about current events, a […]

An evergreen publication stays fresh and relevant no matter the time of the year, for many years. Click To Tweet

Just like evergreen trees keep their leaves all year around, evergreen content doesn’t fade. Evergreen content is a publication that stays fresh and relevant no matter the time of the year and preferably for many years. What makes a piece of content evergreen is that it’s not about current events, a specific holiday, a trend or other short-lived themes. It is about themes within your industry that would interest your readers at any time of the year.

For example, it might be an article on how to choose a computer or a podcast about the basics of marketing. This type of content stays relevant a long time after its publication and will attract new readers at any time of the year. Plus, since they address a timeless subject, they rarely need to be updated throughout the years.

Why should I write evergreen content?

Because an evergreen publication stays relevant for this long, it is a very good investment of your time and money. An evergreen article is worth so much more than an article that will be outdated in a few weeks.

Businesses are becoming more and more aware of the importance of this kind of content. In fact, 85% of top performing marketers [B2B] deliver content consistently over time. Both B2B and B2C businesses increased their content marketing budget over the last years and the results are there with 34% of B2B businesses stating that their content marketing strategy is extremely or very effective at helping their organization achieve their current content marketing goals. In fact, 70% of B2B businesses expected to produce more original content in 2017 compared with 2016.
So how can evergreen content benefit you too? Mainly in two ways: search engines rankings and traffic.

Improve your rankings

Search engines send robots to crawl your website and check it. If the content doesn’t seem relevant to it and if your content doesn’t get much traffic anymore, it will be listed accordingly and it probably won’t have a good ranking in web searches anymore. On the contrary, a piece of content that gets regular traffic and has timeless content will come up more often in related web searches. Actually, according to SEO experts, content marketing is a great actionable SEO technique and you can achieve great rankings by investing your time in writing quality evergreen articles.

Bring a lot more traffic to your blog

Evergreen content is amazing at bringing you traffic. Well, I know, every piece of content you are writing, as long as it’s relevant to your audience, will bring you traffic, but evergreen content will bring you traffic forever. Sure, it will take you more time to write than time-sensitive short articles, but with no expiration date, your evergreen publications will bring you more traffic than dozens of short-lived pieces of content over the long-term.

Those are two of the many advantages of investing your energy in evergreen content. So stop wasting your time and money writing short-lived content and improve your traffic, rankings, and audience with some quality evergreen publications!

How should I share my evergreen content on social media?

Yes, I’m sure that you already have a strategy to share your content, but evergreen content is special. You spent time, and sometimes money, into crafting interesting evergreen content for your readers: this content get special treatment!

Take care of your evergreen content: share it regularly for years!Click To Tweet

Since evergreen content stays relevant, you don’t want to share it just a few times, otherwise you wasted your time writing it. You want to promote this content on a regular basis over the next years. This actually sounds like a very task, I know. It seems like it will just add up to your other tasks but with the right tools, you can share your evergreen content forever, without adding to your schedule.

Repost is a tool created for evergreen content. Add your articles to the library, activate your messages, set up your schedule and here you go: the tool will repost your content smartly on a regular basis. Tools like this one will take care of your evergreen content without adding to your daily tasks.

How should I pick a subject?

I have three tips for you when it comes to finding ideas on what to write. You can probably find a lot more ideas online but these three tips will give you a lot of subjects to get started.

Know your audience

Ask yourself two questions: What audience are you writing for? What issues do they encounter? Finding their shared interest shouldn’t be hard. If you blog is about marketing, your audience will be other bloggers who try to market their blog/product. If your blog is about dogs, your audience is probably composed of a majority of dog owners. Now ask yourself what are the issues they have that you can write about? Dog behavior tips, tips for visits to the vet, puppy care… The list goes on, you can start writing now!

Talk about your service

If you are selling a product/service, you can advertise through content. Ads can be annoying, plus it doesn’t really count as an article since it doesn’t bring anything to your audience. Instead, find a different angle: write about the benefits that this service will bring them and expand your article by adding useful tips and maybe by interacting with your audience asking them what products they use themselves.

Check out your competitors

If you run out of inspiration, sneak a peek at your competitors’ blogs but also the content they share to their audience on social media. This might give you an idea of what content works for them but you might also find new ideas by analyzing what they write about and how they audience reacts to their articles (the comment section can be fun to explore too).

]]>http://blog.elokenz.com/content-marketing/evergreen-content-what-why-how/feed/01414Our free setup for content upgradeshttp://blog.elokenz.com/content-marketing/free-setup-content-upgrades
http://blog.elokenz.com/content-marketing/free-setup-content-upgrades#commentsMon, 20 Mar 2017 18:17:13 +0000http://blog.elokenz.com/?p=1387I love lead magnets and content upgrades. The idea that a reader could download a special content (a spreadsheet, an ebook, a pdf version of a post, …) in exchange of her email is really appealing. No need to beg with a pop up or with an interstitial. In this post, I’ll share with you […]

]]>I love lead magnets and content upgrades. The idea that a reader could download a special content (a spreadsheet, an ebook, a pdf version of a post, …) in exchange of her email is really appealing. No need to beg with a pop up or with an interstitial.

In this post, I’ll share with you the (simple) framework I am using on WordPress to gate content (ask for an email in exchange of a special content). What’s unique with this framework is that all tools/plugins are free! That’s surprising, but it’s very difficult to find a free solution to do that on WordPress. Usually you will either need a Premium plugin or a paid subscription to an email service.

I’m not going to explain why it’s great to have content upgrades on your site. I have decided to write a quick and actionable post: I am really annoyed when I read 3000+ words articles that ultimately provide me only 2 or 3 valuable info.

Preparing the content upgrade – Post to PDF

If you are sharing a spreadsheet, an image or a video, then you probably know what you’re doing and have the material you need. But if you want to deliver your long blogpost as a PDF so that people can print it and read it later, you will like this method. The idea is to use Google Docs to create a PDF of your content. It has been suggested to me by Mike Allton from The Social Media Hat.

When you’re on WordPress, it’s strongly suggested that you use a hierarchy for your content (H2, H3, H4, …). That’s so easy with the html wysiwyg editor that I’ll blame you for not using it. When your article is done, just copy your text, create a new Google Docs document and paste your text into the document.

You can apply templates on your document to make it look nicer. Also, I like to insert a footer with a link to my blog. On the front page I use the teaser image from my article, insert the author name, the date and link to original article.

Once you are done with the document, you hit ‘File’ > ‘Download as’ > ‘PDF Document’ to get the file on your computer.

Create the gate to the document – Opt-in Panda

This is where all the magic happens. We will be using a WordPress plugin that allows you to ask for an email before getting access to a given content. Opt-in Panda is actually hiding a given section of your post. So what you should do is to place a download link in your post and hide it until the reader shares her/his email with you.

As I don’t like to overload my content with too many useless info, for every post with a content upgrade, I create a companion page where the download gate will stay. I’m not really certain about the SEO effect, but as Google doesn’t like gated content, I preferred to have it on a distinct page from my main article (to be safe, I also add a nofollow attribute on the link to this page). Well, I’m not so sure here that it’s required… if you have an opinion about that, share a comment at the end of the post.

So this is what I have in practice:

Send your leads to your mailing system

I told you that the magic came from Opt-In Panda. This plugin is just powerful. The free version includes the connection with your mailing system (and it has a pretty impressive list of integrations).

The only drawback is that the configuration is not really simple. I remember that I struggle a little bit to understand what to do.

This is the main configuration to connect with your mailing system (here I use Mailchimp)

Then, when you click on “All Lockers” you can select the default locker and change the settings for the locker you will use on your gated content. Note that the plugin supports double opt-in. It doesn’t use the system provided by the mailing platforms, but does that internally.

]]>http://blog.elokenz.com/content-marketing/free-setup-content-upgrades/feed/213875 tips to avoid social fatigue with your social media followershttp://blog.elokenz.com/content-marketing/5-tips-avoid-social-fatigue-social-media-followers
http://blog.elokenz.com/content-marketing/5-tips-avoid-social-fatigue-social-media-followers#respondWed, 08 Mar 2017 14:14:51 +0000http://blog.elokenz.com/?p=1340Social Fatigue occurs when a person is overwhelmed by being put into far too many social situations for their comfort, often resulting in boredom or annoyance of those around them. Applied to the web, « Social Fatigue » expresses the over-use of social media sites such as Facebook, Twitter, Instagram… where an overwhelming amount of informations can […]

]]>Social Fatigue occurs when a person is overwhelmed by being put into far too many social situations for their comfort, often resulting in boredom or annoyance of those around them.

Applied to the web, « Social Fatigue » expresses the over-use of social media sites such as Facebook, Twitter, Instagram… where an overwhelming amount of informations can wear out a person’s tolerance faster. A large amount of spam in your mailbox or too many popup ads on a website can provoke social fatigue too.

We have talked recently about the benefits of reposting your content, the main one being to increase traffic on your blog. With the short lifespan of tweets, you can be tempted to share the same content over and over again, but this method can feel like spamming to your users and provoke social fatigue. So don’t tarnish your brand’s image and get more exposure by using these tips on social media.

Don’t post too often

This is a huge red flag and maybe an obvious one, but there are still people spamming their audience’s feed with the same posts over and over again in short periods of time. This is a very bad strategy : it is so annoying to your users, they will probably unfollow your account really quickly. Instead, set a limit to how many times you will repost your content every week/month.

Always keep consistency in mind when trying to reach to an audience : you want your fans to be reminded of your brand everyday. You can’t post once a month then four times a day and then go back : an irregular posting schedule won’t keep your followers engaged.

To do so, you can start slow by posting once a day and gradually increase your goal. A great way to keep up with your goal is to set up a posting schedule : plan in advance the content you want to share and use an automation tool to take care of your content distribution.

Share quality content

Quality trumps quantity. Sharing low-quality content to your audience will not be well perceived and it may result in them unfollowing your account. The same goes for the statuses you post with your content on social media. Don’t just write generic tweets, each social media update you post should be important, it should convey a real message. Through your message, make them want to read your content, discover your product, subscribe to your newsletter…

Your content needs to be ridiculously good for the audience you are trying to reach: It needs to be empathetic, useful, and inspired.

Get creative with your statuses

You can repost your content on social media without it being annoying to your audience. For example, post different statuses each time you share an article : find a new way to reach your audience, even maybe a way to reach new readers. You have a lot of possibilities :

introduce your article through a different perspective,

use different keywords,

ask a question,

insert a quote

…

By analyzing the different statuses you post online, you might even find that a type of status attracts more readers.

Just like the status, the image accompanying your online post can be changed. If your article happens to include a lot of illustrations, you can use those in your social media posts.

For example, in one of our last blog posts, we gave our audience 6 reasons to illustrate « Tips to grow your business through Facebook ». We illustrated each point with an image that we now use on social media, sharing one tip at a time with the associated illustration.

Surprise your audience

Don’t fall into a social media routine. You might have picked up on strategies that work well for you over time, but don’t hesitate to change your habits from time to time. It may surprise your audience to see something different on their feed and it can increase engagement.

With that in mind, regularly add new interesting content to your blog. Also, keep up with the trends and try to implement those to your social media strategy. For example, if you are used to share your tweets with static images, try to add a video or a GIF instead.

Update your content regularly

Too often than not you click on a freshly shared link on Twitter, only to be redirected to a 404 page or to discover an article listing out-of-date tips. These situations are frustrating to your audience : your teaser message was convincing, the topic interested them but the link is dead. Even more frustrating is if they can’t find this article when they type keywords in your blog search bar.

To avoid this, regularly update your content, keep it fresh and accurate to increase engagement. If you ever change a blog post URL, don’t forget to update your content marketing/social media tools. Finally, prefer evergreen topics to short-lived content to write on. Those topics will bring you traffic all year long and don’t require to be updated too often.

]]>http://blog.elokenz.com/content-marketing/5-tips-avoid-social-fatigue-social-media-followers/feed/01340Tips to grow your business through Facebookhttp://blog.elokenz.com/content-marketing/tips-to-grow-your-business-through-facebook
http://blog.elokenz.com/content-marketing/tips-to-grow-your-business-through-facebook#respondMon, 16 Jan 2017 11:37:19 +0000http://blog.elokenz.com/?p=1231It can be hard to get the reach you aim on Facebook. You might be posting content but not getting the engagement you want from your fans. Here are a few techniques that will help you grow your Facebook audience, organically and through targeted ads. Table of Content: Advertise to the right audience Find the best sharing […]

Advertise to the right audience

With over 1.7 billion people on Facebook, you need to target the right audience to reach your customers. Facebook Ads Manager can help you connect to people who are likely to be interested in what your business offers with different tools. Here are four ways to target your audience. Give them a try to find the best performing solution for your own business.

Demographic targeting

Location : target a location by adding a country, city or Zip code.

Age : from 13 to any age, what age range do you want to appeal to? From teenagers to seniors, theses settings offer you flexibility to choose the best fitting audience.

Gender : you can target a specific gender if your product only appeals to one gender for example.

Languages : you can leave this blank unless the audience you are targeting uses a language that is not common to the location you have chosen above.

Target their interests

This section allows you to choose the interests and hobbies of the people you want your advert to reach. From organic food to action films, you can target any interests directly related to your future customers. After adding a first interest, Facebook will recommend more categories, you can see them by clicking on “suggestions”. If you add more than one interest, you advert will target people you match at least one of the interests listed.

You can target pretty much anything you want and get creative with settings like “Life Events”. You can also exclude some groups of people to narrow your audience and be sure to reach the exact profile you want to appeal to.

Target their connections

This targeting setting determines the relation between people who will see this ad and you (your pages, your apps…). Your selection will depend on what you want to achieve;

To get more page likes : you will exclude people who already like you page to focus on new leads.

To improve the reach of your posts : you will target your fans and their friends to increase the chance for them to share your content.

To provide social proof : you should target friends of fans to add validity to your advert since people are more likely to perform an action (like a page, click a link, comment on a post, buy a product, etc.) if a friend did too.

You can tweak the connection setting on Facebook ads to reach different goalsClick To Tweet

Custom audiences

Custom audiences is quite powerful since it allows you to connect your external datas to your Facebook page with a simple .txt or .csv file.

For example, you picked up phone numbers of people that might be interested in your product but don’t know how to use those online? With “custom audiences”, you can actually use those to reach those people on Facebook (when the phone numbers are linked to a Facebook profile). It’s the same with email addresses : a random mailing list can be uploaded to Facebook to create a custom audience!

You can reuse your mailing list to create a custom audience on Facebook AdsClick To Tweet

Find the best sharing times for your business

You can often stumble upon infographics showing you what are the best times to share your posts but those can be misleading since they probably aren’t based on businesses like yours. They may have surveyed businesses that have a very different global reach from you or businesses targeting users within a different age group (with very different social media habits). In some cases, it would be quite hard to find advices for a business just like yours, you will always find average stats.

You can create a posting schedule based on your Facebook fans Demographics infoClick To Tweet

A great way to optimize your posting times is to just ask Facebook. Facebook gathers lots of stats about your page’s audience and stores it in the “Insights” tab that you can find on your business page.

Check when your fans are online to visualize what are peak-times. In this graph, you can see the peak-hour is 6pm so you might think it is a great time to post since more users will be online and able to see it.

But according to Jon Loomer, this might not be the best strategy. He conducted an experiment to improve his reach and decided to try to post during non-peak times. The logic behind this experiment is that, at peak-times, your users will be drown in ads, you will be competing with a lot of businesses to get their attention, whereas at non-peak times, you will have more chance to reach them.

His experiment was conclusive : links had more reach when posted during non-peak hours.

No matter what strategy you choose to follow, keep in mind that infographics about the best times to post on social media might no be working for your business. By spending some time analyzing your business’ Insights tab, you will be able to create a custom posting schedule for your audience and improve your social media strategy.

Interact with your audience

Among other factors, you posts reach is also based on engagement. If people like, share or comment you posts, your reach will increase. There are a few ways to get more interactions on your Facebook posts :

Ask questions : Involve your fans in your posts by asking them questions, asking them for their opinion. Show them that their voice matters and interact with them.

Use images : Lots of studies have shown that images get more reach than link and status updates. Images speak to people and tell stories, plus, if you take time to add your brand logo to the picture you might get more exposure when your image is shared.

Have fun with your fans : There are a popular games you can play with your audience. It is always fun to take a break from work and your fans will appreciate to take a few minutes engaging with you on a fun topic. Try a “fill the blank” or a “caption this picture” and see your audience’s response.

Reply to comments : answer to every comment you get. Don’t let a fan hanging when he is trying to connect with you, otherwise they won’t see the point in interacting with you in the future.

Use “transparency” :people like transparency. It means posting something personal and real to your fans : pictures of your team, personal strategies you use in your business or even revenue numbers. Those posts have more engagement because they feel real, more interesting to your audience and change from the usual content you share.

Create a contest : creating a contest to reward your most loyal fans will increase your engagement. You can ask them to comment to enter the contest (by answering a question for example). Contests create excitement and will get your fans to come back on your page regularly to see if they won.

There are some easy ways to get more interaction on your Facebook postsClick To Tweet

Two other tips are to post content more often and to publish evergreen content on your page. See below why those tips will increase engagement on your page and help you grow your business.

Post content regularly

Always keep consistency in mind when trying to reach to an audience : you want your fans to be reminded of your brand everyday. You can’t post once a month then four times a day and then go back : an irregular posting schedule won’t keep your followers engaged.

To do so, you can start slow by posting once a day and gradually increase your goal. A great way to keep up with your goal is to set up a posting schedule : plan in advance the content you want to share and use an automation tool to take care of your content distribution.

Publish evergreen content

In order to stay up in your fans’ Facebook feed, you need to provide fresh content, but your older content can also be perceived as recent if they are evergreen. An evergreen article is relevant on a longer period, therefore it has more chance to be shared, liked or commented than short-lived articles. This fresh engagement will put your content back in your fans feed and provide you with exposure with less efforts.

An evergreen article is relevant on a longer period, it has more chance to be shared a lotClick To Tweet

In many ways evergreen content is very powerful and with a few very good evergreen posts, you can quickly increase your conversion rate.

To apply this method though, you will need to follow how your content is performing and understand what content works best with your audience. Track your results with an online tool for better results.

Bonus : skip to the end of this article to discover how to save time on reposting evergreen content and how to track your Facebook results with Repost by Elokenz.

Optimize your “About” sections

Have a well written “About” section on your business page and of course, don’t forget to add a link to your website. It might seem obvious, but I often go to an “about” page and find so little informations about the business, sometimes not even a link!

Another “About” section you should fill in, is the one on your personal page. When you post a message or a comment on a Facebook group for example, people might wander on your profile so make it easy for them to know your business.

Evergreen content will increase your page reach because of its longer lifetime. But with all the content you post, how will your fans notice your evergreen articles? The answer simple : you need to repost your evergreen content regularly! If the answer is simple, the method to do it can quicly become a time-consuming task. You can avoid wasting time and get more engagement on this content by using an automating tool such as Repost by Elokenz.

Repost by Elokenz can increase your conversion rate through content with just a few clicks. Reposting your evergreen content for months or years might seem obvious but not everybody has time to do it and you are loosing potential leads by not doing it (even short -lived pieces can sometimes be reposted a few times). So, discover how Repost takes care of your evergreen content and create your account for free here.

Set up best times

After analyzing your Facebook Insights tab, you can determine your strategy and create your posting schedule. Within this schedule, determine a few slots where you will repost your evergreen content, and then let Repost take care of it.

In the Calendar tab of the tool, just set up the slots you chose for evergreen articles. The number of slots you choose to dedicate to evergreen content will depend on how much evergreen articles you have.

With this method, you will optimize your reach with evergreen content, save time on the posting task, plus you will have a few less slots to fill on your regular calendar.

Set up different statuses for each article

Reposting your evergreen content isn’t only about sharing the same status every now and then. It is also about getting your audience excited about what you wrote to achieve more reach. If they didn’t feel like reading it the first time you shared it, it might be because of the way you introduced it, so find new ways to reach your audience and new readers:

introduce your article through a different perspective,

use different keywords,

ask a question

use a more appealing image

…

With Repost, set up a few different statuses for each article, the tool will take of sharing your different messages each time it is reposted.

Social fatigue

We’ve all read about the pros and cons of automation. One of the biggest fears of using automation is definitely the fact that your users might get tired of seeing the same content over and over again.

As I wrote before, writing different statuses is one solution to get your evergreen content posted in different ways, but you also want to be careful about your reposting frequency. In the Repost settings tab, the social fatigue panel is taking care of that : the social fatigue setting will determine how much time before your content can be shared again.

If your social media strategy isn’t giving you results, switch to another one and keep experimenting until you find the right one for your business. It can be hard to get the reach and engagement you aim on Facebook, but you will get there by trying new techniques and by always being consistent. If trying all those tips at once seems overwhelming, implement one or two first and track the results you get from them.

Never implement a strategy that will annoy your fans and keep on interacting with themClick To Tweet

Keep track of the number but value the connection with your fans more. Never implement a strategy that will annoy your fans and keep on interacting with them!

]]>http://blog.elokenz.com/content-marketing/tips-to-grow-your-business-through-facebook/feed/01231Social Media Tools to automate Content Distributionhttp://blog.elokenz.com/content-marketing/social-media-tools-automate-content-distribution
http://blog.elokenz.com/content-marketing/social-media-tools-automate-content-distribution#commentsTue, 03 Jan 2017 11:17:23 +0000http://blog.elokenz.com/?p=1130When you create content, one of the most trivial task is to share it on social networks. I bet that this is one of the first thing you do after you hit publish. However, as social networks became mainstream, the attention span has plummeted there. To make things worst, if you’re posting on Twitter, your […]

]]>When you create content, one of the most trivial task is to share it on social networks. I bet that this is one of the first thing you do after you hit publish. However, as social networks became mainstream, the attention span has plummeted there. To make things worst, if you’re posting on Twitter, your tweet has a very short lifetime ; if you’re posting on Facebook or LinkedIn, the filtering algorithm would only deliver your post to less than 10% of your audience.

If you want to optimize the distribution of your post to your followers, you need to counter these 3 effects. To do so, some are buying sponsored content, and some are repeating the distribution over time, to multiply the occasions to be seen. In this post we are listing tools that will help you to repost your content to social networks over time to increase your reach.

If you are already convinced about the importance of repeating your content on social networks, you can jump to the list of tools. Otherwise, if you want to understand why repeating content is critical, let’s look at a basic example and do some simple mathematics :

Let’s say that you are posting on your Facebook page with 1 000 followers, and that your reach is only 10% there : when you post something, only 100 people see it in average. Most content creators unfortunately stop here.

If you wait a few weeks and share the same link with a different message you will again reach in average 100 people. Among them, a dozen already saw your post the first time, but the majority just get exposed to it for the first time. A fair approximation here would be that 10% of those people already see the post the first time.

So, by sharing it the first time you reached 100 people. By sharing it a second time you reached : 100 + 90 = 190. You almost doubled you’re initial exposure!

Consequently, if you keep waiting a few weeks and sharing the same link in a new post, you might be able to reach the majority of your engaged followers. Of course, some of them would notice the repetition, this is why you need to wait some time before sharing it again, and this is why it’s better if you change the associated status.

If we are considering that your page is not getting new followers, by reusing the previous assumptions (for every new repost the original reach efficiency will decrease by 10%), you will reach (100+90+81 =) 271 distinct people after the third time, 344 the 4th time, 410 the 5th time, 470 the 6th time, 522 the 7th time.

So you need to share at least seven time your content on Facebook to reach half of your fans!!!

As you see, a simple calculation shows that even with a ‘static’ Facebook fan page, repeating content is more than needed. But, as you are probably getting new followers every week, the impact of repetition is much more important. When new people follow your page, they have not been exposed to your past content yet, so the repetition is a great way to send them relevant and useful content to get engaged with you.

Tools to repeat content distribution on Social Media

As we are building Repost, we got a pretty wide view of our competitors. We decided to list all the currently available alternative solutions (the most famous being Meet Edgar ). As you will see, Repost is the only one that is aimed at content marketers and not at social media managers (to be fair Content Sleuth will probably be also aimed at content marketers ). Most of these tools require to pay to use the recycling feature, so we haven’t tested them.

Here is the list of all the available tools to distribute and recycle your content :

1001 Tweets

Description: With 1001 Tweets, you just need to connect your twitter account , then the next time you post a link, the tweet will be repeated for a given number of times automatically.

Pros: One of the simplest tools from this list. Just connect your account and you’re done. You can also filter and only repost tweets linking to a specific domain.

Cons: It’s only for Twitter. The automation can sometimes be too simple if you are looking for some advanced scenario

Use Case: If you are looking for a simple way to re-publish your tweets about your blog articles.

Price: Starts at 10€/month , 30 days trial

Supported Platforms : Twitter

AirTweets (not yet available/deprecated)

Let your Twitter never run out of content.

Description: With Airtweets, you can share and recycle evergreen content on your Twitter timeline but also on your coworkers or employee timelines.

Pros: The tool adds a curation feature to help you find great content to reshare. You can also share your Twitter account inside your team. So you can set a recurring tweet on your teammates timeline.

Cons: It’s only for Twitter. The beta version will only be available in December 2017. Yet it seems the team is not renewing the SSL certificate of their website, which means it’s difficult to browse it from a modern browser.

Use Case: If you run a small team and want to reshare content on their timeline.

Price: Starts at $99/year

Supported Platforms : Twitter

Buffer (deprecated)

A better way to share on social media.

Description: Buffer is probably the most known tool from this list. It has been experimenting a new content recycling feature lately based on their content library (it has only been available to their Business plan users). However, after a few months of experiment, they decided to stop this feature.

Pros: The tool was integrated directly within Buffer. All your previous content was accessible. As Buffer is a widely known tool, it was saving you from an extra paid membership.

Cons: The feature has been discontinued. The UI was not really easy. It was difficult to add articles to the library.

Content Sleuth (not yet available)

Social Media Automation, Analytics, and Outreach for Content Marketers.

Description: Content Sleuth seems like a really promising tool that looks very similar on paper to Elokenz. We have the same purpose and ultimately features will be equivalent. With Content Sleuth you will be able to manage your social media automation, your outreach, your curation and your analytics from one central place.

Pros: The tool allows much more than just recycling your content.

Cons: The tool is not ready yet (the founders said it should be in Beta in early 2017).

Use Case: If you are an SMB which needs to reduce the number of tools you pay for.

Price: N/A

Supported Platforms : N/A

eClincher

Powerful Social Media Management Tool.

Description: eClincher is a all-in-one social media tool. It has very extensive features for posting, scheduling, reusing content on social networks. It has an auto-posting feature that allows you to recycle your content : when your classical updates run out, it picks a previous status and reuse it.

Pros: The tool allows much more than just recycling your content. It is a complete toolbox for social media managers.

Cons: N/A

Use Case: If you are a social media manager looking for an alternative to Hootsuite.

Price: Recycling post comes starts at $40/month

Supported Platforms : Twitter, Facebook, LinkedIn

Elokenz

Description: Repost by Elokenz is a social media tool for content marketers. Users need to store their content in the Library, sync their social accounts and then Elokenz will pick up the most relevant article to be reposted day after day. Note that, on the contrary to other tools presented here, Elokenz does not offer standard status reposting (when there is only text and image).

The tool biggest value is to increase the amount of clicks on your content in the long run, by optimizing the repost frequency of outperforming articles.

Pros: It offers a free plan. You receive a daily digest of your performance. The tool was made for content marketers, so it does a great job in increasing your traffic by reposting your articles on social media.

Cons: You cannot repost text-only statuses.

Use Case: If you are blogger or content marketer who needs to recycle his content on the long run, to amplify distribution.

Hiplay

Have a never-empty Buffer queue.

Description: Despite being an independant product, Hiplay is like an add-on to Buffer. You connect your Buffer account to Hiplay, it will list your recent statuses, then you can decide to set them as evergreen. Every day, hiplay app will select a given number of those posts and reinsert them in your Buffer queue.

Pros: It is very simple to get started and use it.

Cons: You need a Buffer account. The selection and configuration is not very advanced. You need to connect to the app frequently to add new content.

Use Case: If you use Buffer to share your content, you might find this tool handy to set some special posts and re-Buffer them automatically.

Price: Starts at $5/month

Supported Platforms : Buffer (by extension all the platforms you have connected on Buffer)

Mav Social

Visual Social Media Management.

Description: MavSocial is a social media tool that focuses on visual marketing. It allows to manage a library of pictures and videos and to post the on social media. It has an option to repeat the publishing of a post.

Pros: It is focused on media, so if you’re into Pinterest or Instagram, this seems to be a good tool.

Cons: The repost feature is pretty expensive and it doesn’t seem to be pretty advanced.

Use Case: If you mostly use your social accounts to share visual content.

Price: Recurring repost starts at $88/month

Supported Platforms : Twitter, Facebook, Linkedin, Instagram

Meet Edgar

Want to double your traffic?

Description: Meet Edgar is a well-known solution for recycling your social updates. It has long been the only one to offer this feature on the market. With Meet Edgar you define various queues, and add content on each of them. When you queues are empty, they refill automatically be reusing the oldest content from the queue.

Pros: It is the historical solution for recycling content on social media, so the tool became pretty mature.

Cons: It is an expensive tool and is not suited for freelancers or SMBs. Consider using it if you are a social media professional or an entreprise.

Use Case: If you mostly use your social accounts to share visual content.

Price: Recurring repost starts at $88/month

Supported Platforms : Twitter, Facebook, Linkedin

PostPlanner

Smarter content. Better posts. Mind boggling results.

Description: Post Planner is a tool that tries to boost your engagement on social networks. It helps you with the curation and scheduling. It apparently has a feature to recycle evergreen content.

Pros: N/A

Cons: N/A

Use Case: If you want to grow on Facebook or Twitter and need suggestions for the curation.

Price: Starts at $9/month

Supported Platforms : Twitter, Facebook

RecurPost

Recycle your best updates on social media.

Description: Recurpost is a tool that allows to set various queues, associate updates to each queues, and then repost them for ever. It’s pretty similar to meet Edgar in this way. However it’s a free tool, and it’s still young in comparison. The UX seems very poor for the moment, and no onboarding can help you to get started.

Pros: It offers a free plan.

Cons: The interface and user experience is poor. It gets very tricky to get started with the tool.

Use Case: If you want to reschedule your updates for free and can afford spending some time to understand the tool

Price: A free plan is available (3 different social profiles). Then, plans start at $25/month

Supported Platforms : Twitter, Facebook, Linkedin

Sendible

The complete social media management platform.

Description: Sendible is a all-in-one social media tool. It’s a powerful platform for managing your social media presence, for a single user or a team. It provides curation and analytics features. You can define distinct queues, and add content that will automatically repeat on these queues.

Pros: It is a solid social media platform for social media professional.

Cons: N/A

Use Case: More suited to social media profesionnals who need to manage multiple account.

Price: Starts at $49/month

Supported Platforms : Twitter, Facebook, Linkedin, Google+, Pinterest

SmarterQueue

The smartest way to do social media. Properly..

Description: SmarterQueue is a powerful solution to recycle social content. The tool is pretty similar to Meet Edgar but offers a cheapest entry plan. You define queues, each queue has a library of status that can be posted once or several time. It also offers some analytics and curation.

Pros: The tool has lots of features, including something to import your past popular tweets to get them back directly in Smarter Queue.

Cons: Despite a detailed onboarding tour, the tool has many features that cannot be grasped quickly. You’ll need some time to get familiar with it.

Use Case: Suited for social managers who want to get set once and forever with social updates.

Price: Starts at $20/month

Supported Platforms : Twitter, Facebook, Linkedin, Instagram

Revive Old Post (WordPress plugin)

Let a superhero help you manage your Facebook.

Description: Revive Old Post is a WordPress plugin that will automatically revive/refresh your old posts (as the name suggests :D). It integrates natively with your wordpress blog and allows you to repost infinitely your articles.

Pros: The tool is pretty simple to use.

Cons: It can only be used on WordPress. Also, if you have several disctinct blogs, you cannot have a common schedule for them.

Use Case: If you have a single wordpress blog and want to make the most of all your articles by sharing them on the long term.

Price: Free version available (but very limited). Pro version starts at $75/year

Supported Platforms : Twitter, Facebook, Linkedin

Conclusion

If you want to repeat your content, you have a large number of available tools. Be sure to try them before picking the one that fits your needs. While Repost by Elokenz is great for reposting your own articles while increasing traffic, is bad for curating and filling your social media queues for instance.

We probably missed a few tools (the ecosystem is changing so fast). So, if you want to add some suggestions, post a comment. Be careful about the way you put it because we will remove spammy comments.

Have you any feedback about some of these tools ? Same thing, post a comment to let other readers know.

ps : this post was written after a discussion with Dylan Robertson. His answer on Quora is the most upvoted on the topic and Dylan is going to publish an updated article pretty soon. We will include the link here when available.

]]>http://blog.elokenz.com/content-marketing/social-media-tools-automate-content-distribution/feed/11130Why you should repost your content on social mediahttp://blog.elokenz.com/content-marketing/repost-content-social-media
http://blog.elokenz.com/content-marketing/repost-content-social-media#commentsMon, 12 Dec 2016 11:54:25 +0000http://blog.elokenz.com/?p=1135At Elokenz we are sold on the idea of writing evergreen content and reposting it to reach more readers. And our users are too! There are only advantages in recycling your older content, here are a few reasons why you should start today. Promote your whole blog, not only your last articles If you have […]

]]>At Elokenzwe are sold on the idea of writing evergreen content and reposting it to reach more readers. And our users are too! There are only advantages in recycling your older content, here are a few reasons why you should start today.

Promote your whole blog, not only your last articles

If you have a growing business, you might have new followers everyday. They might have decided to follow you because they liked that one article they just read or maybe you were recommended to them because of the topics you write about. People usually follow you on social media because they are interested in what you have to say and they want to get updates on your next blog posts.

But what about the hundreds of articles you wrote before they subscribed?

“Not everyone who is reading your blog now, was reading your blog months and years ago, And even if they were, it also doesn’t mean they read every single article you published.”

Pamela Vaughan, Marketing Manager for HubSpot.

Recycling your older articles will get them to see twice more content they like and to read articles they wouldn’t have found otherwise, instead of just getting updates about your last articles.

Generate more traffic to your blog

Because Twitter is a real-time platform and your readers are most probably following several accounts, you have to make them notice your content. Studies show that you reach more people by sharing your post with an image. But that’s not always enough to stand out and your tweet can definitely not be seen by all your readers by posting it only once.

Too many times we make the mistake of publishing content, promoting it, and moving on from it forever. But in many cases that content still has a lot of juice left to squeeze in it. Resharing older content can put it in front of a whole new set of eyeballs, which can drive more traffic, encourage more shares, and even attact more backlinks — all of which can be beneficial for your SEO and online marketing efforts.

There is one thing you should keep in mind when doing this. Make sure the information in the old content is still accurate and up to date. In fact, you may even want to give the page some light updates to make it more current and to further justify its relevance.

It can be the same for Facebook and Linkedin, if your followers didn’t enable notifications to see your latest posts, they might miss them. That is why reposting your content several times (at a different frequency according to the platform chosen) will increase your reach and get more people to visit your blog.

Reach new readers

Recycling your old content isn’t only about sharing the same status every now and then. It is also about getting your audience excited about what you wrote. If they didn’t feel like reading it the first time you shared it, it might be because you didn’t introduce it well enough.

I love republishing old content! Most of my best evergreen content are deep in my archives, and reposting them gives me an opportunity to provide immense value to new readers and engage them without much effort from me. This is a good opportunity to get in front of my audience without having to constantly create new content.

Everytime you share a piece a content, find a new way to reach your audience, even maybe a way to reach a new readers:

introduce your article through a different perspective,

use different keywords,

ask a question

use a more appealing image

…

This way not only you will reach new readers but your current audience won’t feel like you are spamming them with the same old post over and over again. You might even increase the chance for them to share your content with their own audience.

Republishing old content generates new links and reaches a fresh audience, some of whom will be your perfect prospects. It gives you deep links and it doesn’y matter if these are Do-follow or not. Links means visits by real people, who you then have a chance to impress with your knowledge or offers.

Reposting your evergreen articles helps you keep your content fresh. Having an evergreen content posting schedule gives you an overview of all your content. Doing this, you can check if an article should be updated and it can also be a great way to spot articles that can be repurposed to create even more evergreen content!

Not everyone gets to read your post the first time around. As interaction varies by niche and demographics, it helps to republish older content to ensure everyone can benefit from your very best work. Furthermore, you can (and should) add small updates that resonates more with current times, even when publishing evergreen content.

Enjoy a never-ending posting queue

A great advantage of recycling your old content is how much time it saves you. Finding what to post next can be a real head-scratcher sometimes, but by reposting your evergreen content, you will always have something to post on your social media accounts. No more calendar slots left empty, you always have an older piece of content that is worth reposting.

You can save even more time by automating this process with a tool such as Repost by Elokenz.

Enjoy writing evergreen content

Taking care of your articles will motivate you to spend more time writing evergreen content. You will see that time spent on well written articles is worth it because of the traffic it will bring you, not only now but on the long run too. You will enjoy writing evergreen articles, even if you spend more time on it, because they will last longer, bring you more traffic and your readers will appreciate those pieces even more.

If you don’t take care of your content, who will?

You spend time, energy and money on blogging about topics you like to grow your business. There are only advantages in taking care of your content and the process can be seamless with evergreen content automating tools. So don’t let your content collect dust, recycle it by reposting it.

We are currently preparing an article about Social Media Tools to automate Content Distribution. Follow us on Twitter and Facebook to have updates!

]]>http://blog.elokenz.com/content-marketing/repost-content-social-media/feed/21135Conversion boosting tips for the holiday seasonhttp://blog.elokenz.com/content-marketing/conversion-boosting-tips-for-the-holiday-season
http://blog.elokenz.com/content-marketing/conversion-boosting-tips-for-the-holiday-season#commentsWed, 23 Nov 2016 12:07:33 +0000http://blog.elokenz.com/?p=768 The holiday season is here and it’s no time to catch a break! Holidays are great occasions to engage more people with inspiring and share-worthy articles but also to connect with your existing audience by adding real value to your content. Here are some tips that will help you go through the busiest times […]

The holiday season is here and it’s no time to catch a break! Holidays are great occasions to engage more people with inspiring and share-worthy articles but also to connect with your existing audience by adding real value to your content. Here are some tips that will help you go through the busiest times of the year and to kick off 2016 with more customers:

Get into the holiday spirit

During the holiday season, your content should fit the time and be original and different from any other period of the year. Spruce up your articles with holiday jargon and write inspiring pieces about the holidays whilst still writing about your niche and for your audience. The holiday season is a chance to get new customers so create useful and share-worthy articles.

Think like a person, not like a business owner

This time of the year is also a way to connect with your audience by sharing emotions. Try not to only focus on your business but also on the people that follow your brand. Dial down the corporate talk and share useful tips, kind words or personalized messages with them. If sendind a greetings card, don’t try to sell your brand but instead add value to your message. If you are not so much into writing, this might be a good occasion to hire a seasonal content writer and make your first step into Content Marketing.

Increase click through rate with webdesign

Create specific landing pages for the holidays that you can test at the beginning of the season. Those tests will allow you to know which landing page performs the best and help you have the highest conversion possible at the peak of the season. You can find some design tips for the holidays in this article : 5 Design Tips to Boost Conversions this Holiday Season.

Increase your focus on social media

Your users are online all year long, even during the holiday season. This period of the year is however more important because users are in the mood for shopping and for sharing useful and nice content with their loved ones and friends. You have to attract them through social medias with fun content like, for example, quizzes, surveys or polls. By posting worth-sharing content often and on multiple channels, you will reach a maximum of new customers.

Give presents to your followers

Holidays are a great time to organize contests on social medias, to share discounts codes and plan giveaways for your customers. Those actions will help you generate more traffic on your social pages but also on your blog. However, you have to prepare carrefully your social media timeline, check that your social media links are correctly redirecting your followers and schedule every social post you plan on sharing during the holiday season.

Automate social posts

You will surely be enjoying a Christmas dinner with your family or a New Year’s party these holidays. Be sure to automate your social posts to not have to worry about your marketing schedule during the holidays. You will be more relaxed and have more fun knowing that everything is ready.

Set up a holiday email-marketing campaign

Spruce up your email strategy during this time of the year. Remember, your customers are in a buying mood and they might go see your competitors’ offers. Be the first one to reach them and avoid losing potential clients by being a little more aggressive than usual. Find some useful tips here: How to get your holiday email marketing ready.

Don’t forget graphic content

You can add textures to your landing pages, post illustrations and photos on social medias and on your blog, you can change your logo for a while… Those changes will add value to your campaign and bring new customers because beautiful holiday themed graphic content is share-worthy. Be carefull though to not overdo it or to be tacky and when creating graphic content, keep your brand identity and message in mind.

Use video

It’s a know fact, using video on your landing page increases conversion rates. Take action during the holiday season and grab the attention of your visitors with a fun seasonal video highlighting your business. Choose the type of video that matches your business and find inspiration in this article: How To Make a Great Company Holiday Video.

Write a year in review article

What has this year brought to your brand? Remind to your customers the milestones you achieved together this year in an article that will end your content marketing year on a good note.

Always optimize for mobile

Mobile is the most used device to access internet. Offer to your customers a good mobile and tablet experience. Otherwise, you’ll lose an important part of your traffic and your visitors will go to your competitors’ website.

Every holiday season is different. You can improve your strategy over the years by analyzing previous holiday season datas. This way you will be able to identify the best channel to connect with your audience and build campaigns around. Last but not least, after the holidays, keep your new users engaged and ready to purchase again.

Prepare next year with no efforts

You can already prepare next year’s blog posts with no efforts! Spot your holidays evergreen content and add them to your Elokenz library! It will automatically be added to your queue and get you more traffic next year! To automate your repost queue all year long, add all your articles in your library at once (via a RSS feed). Discover Elokenz now at http://repost.elokenz.com/.