Jul 27, 2008

Ever Heard of a Social Network for Shopping?

Me neither, until I talked with Kaboodle at TechCrunch (also see my last blog post). Kaboodle is a Web 2.0 site that targets teen shoppers. As a parent of a teenage daughter, I fully understand the power (monetary and influence) of this demographic! If all those teenagers stopped spending, I think W's economy would take an even faster nosedive.

Now Kaboodle is different in that it doesn't sell anything. It's not an e-tailer, and it's not a web presence for a bricks-and-mortar site. I think of Kaboodle as digg for shopping, even though thefolks at Kaboodle didn't like my analogy.

For this to make sense, think of yourself as a young shopper-- a teen or twenty-something. As you surf around the internet, you can basically tag items (shoes, blouses, skirts, pants, pursues, you get the picture) and these to the collective catalog on kaboodle. From Kaboodle, you can put together different outfits, and you can also rate different items. Kaboodle shows you where you can buy these outfits, and off you go to these other sites to purchase your items!

Kaboodle's revenue model is advertising (just like every other Web 2.0 site). I thought it was a creative way to apply a Web 2.0 model to shopping. From a technology perspective, Kaboodle is implemented with JSP, Servlets, and Apache Spring, and it runs on Tomcat.

I don't know if I'm going to shop there, and I'm not sure I'll pass on their url to my daughter. But, who knows? Maybe she's already been kaboodling!

About Me

Vinay Pai is an experienced technology executive with a track record of leading global high-performing organizations, driving business growth globally, and driving technology transformation at scale. As the Vice President for Intuit Developer Platform, Vinay leads the platform strategy and business segment chartered to grow the Intuit ecosystem through a vibrant community of third-party applications and developers. Over the past seven years at Intuit, Vinay has held a variety of leadership roles at Intuit. As VP of Engineering, Vinay launched a new offering for accountants, scaled QuickBooks globally, and transformed the tech stack. Vinay has also led the Engineering teams for Intuit Online Payroll and QuickBooks Online, where he introduced high availability, disaster recovery and launched new global offerings. Vinay joined Intuit in 2009 as part of the PayCycle acquisition. Vinay also has held leadership roles in a cloud startup, Sun Microsystems, and Schlumberger. At Sun, Vinay helped develop Java Enterprise Edition and Web Services. Early in his career, Vinay also founded a three-person startup on the Apple platform that delivered three products.