Launched in 2009 by Anna Laub, an ex-style editor, PRISM was an inspiration that drew from a personal desire of optical glasses that are not only functional but also stylish and trendy giving the user a classy look. Starting initially with Sunglasses, PRISM has not expanded into other accessories such as beach bags, beachwear, and swimwear and continues to make luxury products that are not only functional and top-class but also trendy and stylish.