Content Is King! 20 Ideas To Spark Blog Post Ideas For Your Business

Trying to establish yourself as a thought leader in your industry? Blogging is a great way to showcase your skills and knowledge. It’s also the perfect channel to let potential customers get to know you better and gain some insight into what it would be like to work with your company.

Sometimes though, writer’s block can strike and you draw a blank. Save yourself from banging your head against your keyboard with the following 20 ideas for some fresh blog content.

1. Create lists.

I can hear some of you yawning. The reality is that in a time-poor world, lists of tips or things to do, such as “10 tips to create a great video,” are the headlines people click on. Breaking down content makes it easy to read and tells readers you aren’t wasting their time.

Take a topic and find some of the best articles on it through a Google search. Package it up and serve it to your readers. You’ll save them time and effort by putting all the information in one place.

5. Provide how-to posts.

The appetite people have for simple instructions never ceases to surprise me. Provide a how-to framework that makes a task easy to read, understand and implement.Readers will value and admire your blog.

Provide facts wrapped in well-structured articles. The facts can be from a singular source or multiple sources. People can print them off and put them in front of managers and CEOs’ eyes. If the university research says it’s true, it is! Many people want proof before they take that first step.

The Web constantly demands fresh content. In this frenzy, people often forget that old content can be just as relevant today as it was two years ago. Evergreen content is content you can share with your readers for a long time. Create content that provides a framework or covers principles, and you will give it longevity and endurance.

Create content that takes screenshots, or uses images to convey an idea, concept or story. Images provide emotional impact, and people share them on Facebook more than any other content type.Snagit is a photo tool I use, and it is now an indispensable part of my content creation toolkit.

When creating content, you can share stories and ideas in many ways. Because video now streams easily on the Internet, you ought to include it in your content marketing. You can enhance your story with a direct-to-camera video, a video that captures your screen (such as with the Camtasia software), or sourcing videos from YouTube.

12. Post to SlideShare.

SlideShare is YouTube for PowerPoint presentations. People often underestimate it as a means of making your content accessible and attractive. It is a very visual platform that displays ideas and concepts quickly and easily. Take your articles, research papers, and blog posts and put them into a PowerPoint you can then upload to SlideShare.

I’ve used SlideShare more extensively in the last year, and views of my SlideShare account now average 25,000 to 35,000 views a month. Total views are more than 330,000.

You should seriously consider SlideShare as a format for your content.

Put a quote on Twitter or Facebook and watch the likes leap. There’s nothing like an inspiring quote to put a gleam in someone’s eye.

18. Create a podcast.

Podcasting was big a few years ago, and it is making a resurgence. Technology is making it easier than ever to create podcasts. But don’t just produce content for a podcast—take old articles and turn them into podcasts. It’s the same content but a different medium. People can download it and listen to it as they drive, commute, or sit on a park bench.

Turning content into an eBook is a great way to make your content spread. Build your email list by asking people to submit their names and email addresses to access an eBook that offers valuable information.

20. Share a transcript.

Transcription services are now easy and low cost. Transcripts turn your podcast or video into a document.

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About Me

So a bit about me. I'm 27 and live in Buckinghamshire, England. I studied a level 3 diploma in fashion retail at the Fashion Retail Academy in London for a year after I finished my A levels and after finishing was eager to pursue a career in Fashion PR.