Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Lodging in South Africa

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Executive Summary

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PROSPECTS

Growth in lodging set to be based on rising numbers of arrivals

The forecast period is set to see lodging in South Africa record strong growth, with the entire category benefiting from improvements in inbound arrivals and the strong performance of the travel industry generally. The combined effects of greater flexibility in terms of visa requirements, lower travel costs for international tourists and various improvements in the local and global economy are likely to result in increases being seen in both occupancy rates and the numbers of nights spent by tourists staying in South African hotels.

The seemingly relentless march of short-term rentals slowed by regulations

Short-term rentals remains the most dynamic lodging category in South Africa and this can be largely attributed to the seemingly relentless rise of online peer-to-peer booking platform Airbnb, which is present throughout the country. However, 2019 saw Airbnb hit by increasingly restrictive regulation of its activities and the activities of those renting out their accommodation through the app.

Strong growth in campsites as demand for hostels continues to decline

2018 saw demand for hostels enter into decline as increased numbers of leisure travellers opted for the greater perceived authenticity and affordability that can be found in the rising numbers of short-term rentals being listed in the country. Previously the number one option for younger people travelling on a budget, hostels is now struggling as the format’s major appeal, that of socialising with other travellers in communal areas, is no longer as appealing as it once was.

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