Facebook tries to make ad targeting explanations more useful

Facebook has been adding new tools to provide more transparency about why users are seeing certain ads and content (and what they can do about it), but in a blog post, Product Manager Sreethu Thulasi wrote, “We heard feedback from people that they can still be hard to understand and difficult to navigate.”

To address that, the company said it’s making two changes. First, when you select the “Why am I seeing this ad?” option on an advertisement, you’ll get more info.