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Marketing

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Overview

It’s not just about promoting your listings everywhere on every possible platform. Marketing is as much about telling your own story as a real estate pro as it is about selling a property. Consumers want to know who you are and whether you’re the right person to guide them through what is likely the biggest purchase of their lives. So your logo, photo, social media profile, business card, website, and testimonials all work together to project your value statement to consumers. Learn how to sell more than a house; get prospects to understand your story as a professional, too.

Marketing Topics

References

NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.