Premium Steel and goes for a new look and and new name: Premium Action. The channels mood will look cold and technological with clear references to a sci-fi world and mechanical animations that communicate a sense of strength.
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The graphic system has been designed upon the logo “Steel”, which use to be the previous channel’s name before the rebranding. With the choice of the final name it was also decided to delete the red color from all the graphic, in order to give an even stronger identity to the channel.