THE VAIL VITALITY CENTER INTRODUCES A NEW FITNESS PHILOSOPHY CELEBRATING THE FUTURE OF THE VAIL ATHLETIC CLUB

03/27/2013

VAIL, Colo. – March 22 – Out with the old and in with the new. After 35 successful years, the Vail Athletic Club (VAC), part of the Vail Vitality Center, is vaulting into the future of fitness and total wellness with a complete physical remodel of the gym floor and a brand new vision. The club’s new philosophy, and open concept gym to match, centers on personalization; providing people with a prescription for their best life. The complete transformation takes place this week and the new concept will take the VAC far into the future of total wellness.

Emerging trends in fitness include a return to simplicity: calisthenics; natural flow; more room to move. The VAC’s new open concept fitness floor lends itself perfectly to this new direction. The VAC’s machines are being replaced with biomechanically correct and low-impact cardio machines, which allow for full extension and proper use of muscle groups. They also allow users to realize the full benefit of every exercise with proper alignment.

“This exciting new direction really involves reinventing the wellness experience for every body,” said Vail Vitality Center Director and fitness industry veteran Jeff Morgan. “People will experience a complete shift in energy when they walk through our doors. We want to surprise them with a different philosophy about personal health, providing a complete vision of who they are as a well person. We are here to build lifelong methods that inspire progress for all fitness enthusiasts and performance seekers.”

Beyond the machines, the space layout takes into account human movement patterns, rather than packing equipment into every nook and cranny. The fitness floor encourages personal use, with or without a trainer, by maximizing technology. Each station sports a QR code, which, when scanned with a Smart Phone, provides the user with an educational video detailing the most effective ways to utilize equipment based upon individual variables like height, weight, age, etc. The machines, designed by Cybex, ensure low-impact to the joint and high use of the muscle, building strength and stability. The entire experience is designed to develop muscles for balance and longevity in a user’s favorite activities in life.

“Most membership-based gyms neglect to focus on safety, or the effectiveness of the equipment they choose,” said Morgan. “The machines we’ve chosen place the body in the proper position to get the most out of each movement pattern, without overloading the spinal cord. And our trainers are dedicated to creating safe, effective, customized experiences.”

The new set-up also enables fitness professionals to blend programs and classes with workouts in the open gym – especially during high movement pattern classes like the VAC’s Killer X training – creating more options.

This concept, and the philosophy behind it, represents the future of fitness because it is focused on improving human movement patterns for sustainable life activity. It allows for completely customized wellness programming.

“In one week we can shift someone’s energy, building a platform from which they can perform better for the rest of their life,” added Morgan. “We want to know what your challenges have been – in health, in life – and how they’ve affected you. And we want to empower you by showing you the best ways you, as an individual, can be healthy throughout your life.”

The VAC’s new philosophy is appropriate for all ages and abilities, and is designed to enhance and improve performance. The experience is available to members and guests beginning this week.

The VAC is hosting a complimentary Open House on Friday, March 29 from 4:30 to 7 p.m. The event will celebrate the past, and those who where part of the club’s history, and introduce the VAC of the future. The community is invited and welcome to attend.

For information, or a tour of the new concept fitness floor, contact Jeff Morgan at 970-477-3265 or jeff@vailmountainlodge.com, or visit the new Vail Athletic Club at the Vail Vitality Center at Vail Mountain Lodge.

About Vail Vitality Center
More than just a spa or gym, the Vail Vitality Center experience features a group of health experts and wellness professionals who take a fresh approach to wellbeing. In-depth programming options offer direct access to experiences designed to inspire new frontiers for healthy living and enlightened learning. Objective measurement and expert guidance deliver real personal progress, and the knowledge and comprehension needed to build on accomplishments and permanently elevate an individual standard for well-living. Vail Vitality Center wellness options include: the Vail Athletic Club (VAC), an expansive fitness center featuring biomechanically correct machines, free weights, fitness testing equipment and more; The Yoga Studio incorporating a variety of disciplines and practices; a Pilates and rehabilitation studio; a variety of daily fitness classes; Vail's only indoor climbing wall; and counsel in nutrition, regenerative medicine, age management, personal coaching and energy work. The experience also includes a restorative spa featuring therapeutic treatment options. The Vail Vitality Center offers an enlightened personal journey that is unique to each and every guest. That journey is the take-away that changes lives.

About Vail Mountain Lodge
Located in Vail Village, just steps from Vail Mountain, Vail Mountain Lodge offers a distinctive alternative to Vail’s larger properties. With just 20 hotel rooms and 7 condominiums, property staff is tuned into individual needs and welcomes requests. Guests return year-after-year because of the service, the setting, the amenities and the unexpected price point. Even more unexpected: lodging reservations at Vail Mountain Lodge include daily access to the Vail Vitality Center on-site wellness experience, as well as a breakfast buffet, each morning, from Terra Bistro restaurant. Vail Mountain Lodge features the amenities of a larger, luxury property – 24-hour front desk, concierge, bell staff, renowned on-site restaurant, exceptional service, large fitness facility and spa, and a unique wellness experience – but focuses on providing value to all guests.

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