Imagine if Rudolph was around today? He would love Instagram and Snapchat. He could filter the hell out of his selfies! His red nose would be turned sepia, side profile only, the perfect pout, and a flower garland around his antlers! He could be anything but Rudolph the red-nosed reindeer.

However, a sonorous and vivid alert could make the level of danger worse by scaring the selfie-taker. Whether or not the alert increases danger is another question and would need to be tested (hopefully not with real high mountaintops).

Unless you've been underneath an Instagram rock lately you would have seen the ever growing group of females, mostly all Mum's, taking over your feed and flooding you with their Kick-Ass vlogs, blogs and books. And, it certainly is impressive.

In the day of the fiercely prevalent traditional media vs. new media debate, it is silly and short sighted for businesses, particularly small businesses, to not embrace the often criticised world of digital influencers; their prevalence, influence and success is undeniable.

The term 'digital influencer' could be applied to a variety of individuals and brands. From celebrities who market themselves through their digital presence, to long established press whose engaging commentaries thrive online.

We don't need to look too hard to uncover some of the motivation between these frequent m-shopping trips. Social media feeds are awash with inspirational images and every product imaginable. This means that every day, shoppers are flicking through catalogues-worth of products, styled and validated by their friends as well as an army of digital influencers that comprise their online network.

Poor mental health is something I have struggled with for a long time; now in my final year at University and preparing to enter the "real world", I would like to be in a far stronger place than I am. I'm depressed, anxious, and have a difficultly complex relationship with my eating, food and weight. This is nothing new.

Instagram stories makes the world look a brighter, shinier and damn right funnier place. Just at a time when we need it most. This uncertain era post Brexit, and pre-Trump presidency (yes, really) means our social media is swamped by negativity, worry and where cat photos and skateboarding dogs got relegated behind the real news stories doing the rounds. None of them positive.

The tricks we rightfully criticise when used by professional photographers are now so easily accessible to us, making us much more aware of our features and physical appearance. And who/what is there to monitor who is using them and how excessively?