In December, Hulu announced a new feature for the streaming service that brought unique user profiles to families who share one account, with personalized profiles offering each user their own Watchlist, viewing history, and recommendations based on their favorite shows. Available at first only on Hulu.com, profiles are now available to all users who have Hulu on their iOS device, through the new version 4.10 update [Direct Link] on Hulu's iOS app (via TechCrunch).
Profiles will keep families organized as well as happy, according to Hulu, since everyone's favorite shows will no longer conflict with content they might not prefer that another member of the family watches frequently. There are also kid-centric accounts that parents can make without having to be concerned about mature content popping up in recommendations.