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Each June the Monroe-West Monroe Convention and Visitors Bureau can bank on reaching a statewide audience thanks to the Miss Louisiana pageant.

It's one of the few opportunities the CVB has to readily reach thousands of people to showcase what Monroe and West Monroe has to offer.

While an economic impact study has never been conducted to determine how much money the Miss Louisiana Pageant helps generate for the local economy, CVB Executive Director Alana Cooper believes it's increased over the past several years. That's because the Outstanding Teen Pageant and the Fleur de Lis Princess ...