Clearly Apple wasn't ready, but to stick to timeline of "Early 2015" pushed it out.

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They know how to create "mass frenzy" with launches. Sounds much better to hear on TV and online that the watches available on launch day "sold out" in 5 minutes. The mainstream media doesn't get quantities sold to attach to the story so this trick will make many people feel that the Watch is the must have item of the year.

They know how to create "mass frenzy" with launches. Sounds much better to hear on TV and online that the watches available on launch day "sold out" in 5 minutes. The mainstream media doesn't get quantities sold to attach to the story so this trick will make many people feel that the Watch is the must have item of the year.

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Exactly. It's designed to have that exact sold out in five minutes statement reported. They can always bump up delivery times but it makes for a good buzz and thus more interest. They know exactly what they are doing.

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