If you’re a B2B marketer who produces loads of content, you likely have important marketing files scattered across your company. Here’s why you should centralize your files so that you can create better, faster and more effective content. A simplifying movement is taking the world by storm. The Life-Changing Magic of Tidying Up is an […]

Getting your premium content in front of your target audience requires a solid strategy. Many B2B marketers create killer content and then let it waste away on their websites, where no one finds it. To get noticed by the right buyers, you need to spend even more time promoting your content than you do creating […]

While you’re reading this, you likely have no less than a dozen other tabs open and a to-do list that’s growing by the minute. As B2B marketers, we have our plates full. We’re producing more content than ever, using an average of 13 content marketing tactics from case studies to white papers to blog posts. […]

Planning, creating and scaling content can be a challenge. A lot of time and hard work can go into content production, and we’re all looking for ways to maximize our content and increase our productivity as B2B marketers. This week, I wanted to share a great resource that I came across that can help you […]

Content marketing has gone mainstream. Most B2B companies now use content to raise brand awareness and stand out from their competitors. However, new research from the Content Marketing Institute and MarketingProfs has some surprising statistics. According to the B2B Content Marketing 2016 Benchmarks, Budgets and Trends report, only 30% of enterprise B2B marketers think their content […]

Many B2B marketers go year after year with their marketing on autopilot. They run ads in the same magazines, promote themselves on the same social channels and push out the same sales messaging. If it’s working, that’s great. However, the tides are turning. B2B buyers don’t want to be sold to and are getting better […]

There is an updated version of this post – 41 Fantastic Places to Promote Your B2B White Papers. Case studies are one of the most powerful B2B sales and marketing tools. Today’s B2B buyers want social proof before they purchase a product or service. Customer testimonials and case studies can give them this proof. According […]

Whether you’re starting out with content marketing, changing your marketing strategy to focus more on your customers or planning your next lead generation campaigns, it can be easy to get overwhelmed. You’ll probably have a mile-long list of projects that you would like to tackle, such as new white papers, launching a blog or […]

Discover How to Build a B2B Voice That Sets You Apart from the Pack

Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.