New on warc.com: Global planning, China's new consumers and more

2 min read

Opinion, 02 March 2012

James Aitchison, Warc

The latest highlights in our monthly editor's newsletter of new content on warc.com include an Admap focus on global planning and a special supplement on China, together with the online release of the IPA's Datamine 3 report on marketing effectiveness and conference reports on social strategies from the US and Asia.

The most recent report from the IPA's Datamine series is now available on Warc. It explores the changing trends in integration as evidenced from an analysis of seven years of IPA case studies.

New Models of Marketing Effectiveness finds that many campaigns have moved from integrating channels around single creative idea ('matching luggage') towards an 'orchestration' of channels around a central brand idea.

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