Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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How to Hit an Email Home Run Every Single Time

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Baseball
season just began and it’s time to learn how to hit home runs with your email marketing. Use these tips and you’ll be sure to hit every email out of the park
with your subscribers.

Build up your team

The
first step to a home run is having a winning team, or in this case, an email marketing list. To attract subscribers, offer opt-in forms on your website as
well as your social media accounts. With a list full of interested readers,
your list will grow bigger and stronger. Try offering your website visitors an
incentive to subscribe to your mailing list. People receive hundreds of emails
a day; show them why yours is worth reading.

Make mobile your MVP

When
designing the layout of your email, remember that your users will be opening
emails on desktop and mobile devices. More email is
being read on mobile devicesthan ever before, so your text needs to
be legible on a small screen. The layout should also be able to fit nicely on
both desktop and mobile devices, and mobile users shouldn’t have to scroll back
and forth.

Don’t strike out with social

Being
connected with your email subscribers on social
media is very important. Social media will easily allow you to
keep in close contact with customers as well as share news and stories. Being
present on social media will also get your brand out there and you’ll reach a
greater number of people. Most people expect brands to have social media
accounts today and it is often said that if you do not have social media
accounts, it is like you don’t even exist.

Take a practice swing

Stepping
up to plate and simply swinging away won’t get that ball out of the park. Sending
out the same email to every contact and randomly taking a big swing won’t get
you the results you want. You need to target your emails based on the data you
have collected.Segment your
subscribers based on location, interests, demographics, and more. Segments will
give you a more targeted approach to interacting with your subscribers and in
return you will have higher open and conversion rates.

Make your recipient round the bases

An
email recipient’s bat coming in contact with the ball isn’t enough; you want
your email recipient to round the bases from the first step of opening the
email to ultimately converting on your website. The first step, and the most
important, is the subject line. Every recipient of your email will see this,
and it determines whether or not they decide to open the email or delete it. Throw
an eye-catching subject line while filling the email with relevant content and
your recipient will go around all the bases, landing you with a home run.