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Caswell-Massey, a marketer of luxury personal grooming products, has been acquired by The Equitium Group. Equitium is a Miami-based investment firm focused on the health and beauty as well as the luxury products and services industries.

Caswell-Massey was acquired from BFMA Holdings, a Pompano Beach, FL-based investment firm. Terms were not disclosed.

Originating in 1752 in Newport, RI, Caswell-Massey is believed to be America’s first apothecary and perfumer. It is best known for its high-quality grooming products including soaps, lotions, fragrances and accessories. According to the company, its products have been enjoyed by personalities throughout American history, ranging from George Washington to countless Hollywood luminaries.

“We were attracted by Caswell-Massey’s legacy of producing top-quality products. It perfectly fits our investment focus of backing personal care and luxury companies that have strong growth potential,” said Amir R. Amir, a managing partner at The Equitium Group in a press statement. More info: www.caswellmassey.com.