Lo Bosworth Is Now "The Vagina Lady"

From attending culinary school to launching her blog The LoDown, Lo Bosworth has done plenty to distance herself from her reality show start on The Hills, which ended in 2010. Like her peers, she's also ventured into business, but instead of going the clothing collection or makeup brand route, she decided her specialty would be vaginas.

"I never thought that I would literally be The Vagina Lady, but here I am all of a sudden as The Vagina Lady, and it's great!" she says beaming, when we sit down with her at her New York apartment. She was hosting a party for the launch of Love Wellness, her new all-natural feminine hygiene brand. It has a range of products suited to help you "take care down there": pH-balancing wipes, a cleanser, a moisturizer, and infection-halting supplements.

Unlike the too-clinical or overtly girly-looking products, Love Wellness is chic. And discreet. Lined up right next to your face wash and shampoo, no one would ever know. As Bosworth puts it, "We're not screaming out that we're here to fix your vaginas! We want it to be comfortable for women."

Love Wellness

With that, we present Vagina Talk with Lo Bosworth:

"I thought fuck it, I can do this in a really safe, progressive way for women."

Fueled in part by the success of companies like Thinx period panties and Lola tampons, Bosworth says she felt like it was time for more elevated options for women's hygiene, too. "I am a woman, like many others, who have suffered from irritations, infections, and haven't been satisfied with the care that I've received from doctors with prescription drugs, and even more so with what's available at the drug store from big brands," she says. One product, The Killer, is a boric acid-based suppository meant to relieve yeast infection. It's actually an old-school solution. "I realized years ago that you can buy boric acid, you can make suppositories in your kitchen–there's a whole subculture community of women doing this–and I thought fuck it, I can do this in a really safe, progressive way for women."

Love Wellness

"So many drugstore products specifically are developed in board rooms by men...scented tampons–what the fuck?"

Love Wellness is meant to disrupt drugstore offerings which, more often then not, are products made by men. "I think that so many drugstore products specifically are developed in board rooms by men who think that they know what a woman wants for her body," Bosworth says, "The best example is scented tampons. What the fuck? It's clear as day that men don't have personal experience trying the products that they're creating and selling in the drugstore, because if they did they would know how irritating they are, how bad they smell, and I think that they would be very uncomfortable using products that can cause cancer and really long-term problems for people."

"Once I open my mouth, then everybody wants to talk about their problems."

Bosworth invites vagina talk, in fact, she encourages it and thinks women don't do it enough. While developing Love Wellness Bosworth says, "I have really found how many women are so open with me about their bodies and issues that they've had. It's like, once you're brave enough to tell the story about your body, it opens up the flood gates."

"[My period] was something that I desperately wanted."

"I got my period pretty late–when I was 15. So, I was aching for my period. I wanted it to happen so badly because I felt so left out. I don't even [remember]—I think it was at school—I don't even remember [where it happened]," Bosworth shares, " It was something that I desperately wanted and now as the 30-year-old-woman with like the worst cramps on the block, I look back and wish that things were maybe a little different. I was a really late bloomer and so for me it felt like a relief when it finally happened. I wasn't embarrassed, I was excited."

Love Wellness

"Don't sleep in underwear!"

Bosworth's tips for vagina health includes not hanging out in your sweaty underwear after a workout. "Shower after you go to the gym, as soon as you can," she advises, "Wear underwear during the day that's 100% cotton." Her most important tip, however, is to go commando at bedtime. "Don't sleep in underwear! I don't. It was like a game changer for me. It's very freeing. Try it–you'll love it!" Trust The Vagina Lady, y'all.

Kristina RodulfoSenior Beauty EditorKristina Rodulfo is the Senior Beauty Editor of ELLE.com—she oversees beauty and wellness across ELLE's digital media platforms and is an expert in product testing, identifying trends, and exploring the intersections of beauty, culture, and identity.

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