India First Twitter Campaign

The India First Life Insurance Campaign was a live activity done on Twitter for Father's Day 2017. The concept approach was to showcase dad's as the superhero's they are and give them that tribute using the hashtag #MySuperDad on Father's Day. We asked our audience to share moments and memories about their Father which we went on to create personalised illustrations for and posted them on Twitter, for our audience to share. We illustrated around a 100 creatives on that day and had the hashtag #MySuperDad trending. To view more details of the tweets that were posted check out https://twitter.com/IndiaFirst_Life