Definitive Guide to Content Repurposing Process [With Infographic]

Before diving, let me tell you, what is repurposing content? The process of transforming blog posts to different forms such as videos, images, slides in order to reach a wider audience is called content repurposing.

The fact is: “Only 20% of Internet users worldwide read text blog posts”. So what about another 80%?

Many of the Internet users like to watch YouTube videos, preview slides, view infographics. That is the major reason why video blogging has become popular nowadays.

What about transforming the existing content into these above forms? That means converting your blog posts into YouTube videos, slides and infographics for better exposure. Sounds like a good idea!

Even when you're repurposing your content don't forget SEO, target your keywords, include them in your title, descriptions and tags.

WORD OF CAUTION: Don't re-purpose your blog posts until the original content is indexed by Google. Or else the re-purposed content may outrank the original content in Google.

Here's the step-by-step blog strategy to help you re-purpose your existing content into different forms for better exposure.

Finding content on your blog for repurposingAlmost all sorts of blog posts are suitable for repurposing. However, some sort of blog posts is perfectly suitable.

List posts.

Step-by-step guides.

Tutorials

Case studies.

Almost all sorts of blog posts.

Well, we now know that you can re-purpose almost all sorts of blog posts for better exposure.
In order to make the content re-purpose easy you need to follow a sequence. Let me explain these steps.

Step 1: Repurpose your blog posts into slides

As I said earlier, people nowadays like a visual form of reading. Converting blog posts to slides should be done earlier because it eases the transformation of blog posts to other forms.

You'll understand this later. But for now, converting your blog posts to slides should be the first step.

You can use the software is like PowerPoint, LibreOffice, or OpenOffice to create awesome slides out of your blog posts.

Make sure that your slide design is awesome because you're going to later convert your slide into an Infographic.

After creating your awesome slide, you can upload the slide preferably in the format of PPT, to slide directories like,

Step 3: Create infographics out of your slides

In the previous step, you have created a slide out of your blog post, by keeping the infographics design in mind.

In this step, to ease out the process, convert slides to infographics.

For this, you need to convert your slide to images. You need to head over to PPT to JPG | Zamzar
upload your PPT, wait for the process to complete, and the converted images will be sent to your e-mail address.
If you have five slide pages, then Zamzar will send five high-quality JPEG images to your inbox.

You can later make use of these high-quality images and software like Canva, GIMP, Photoshop, or even MS paint to form infographics.

Wow, that's great, slides converted into infographics!

Now it's time to upload infographics to directories.

Well, here are some of the best infographics directories and perfect places to share infographics:

The bonus point of this content repurposing strategy is that you can also build effective quality backlinks back to your site.

It also helps in lead generation and increase in sales in case your blog or site sells any products or services.

Well, to conclude content repurposing is very beneficial in all ways. I hope you enjoyed this blog post, kindly do comment and share this article.

DISCLOSURE

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About Akshay Hallur

Hi, I’m Akshay Hallur. The founder of this blog GoBloggingTips. I’m a professional full-time blogger, an internet marketer, and a trainer. I’m here to help bloggers like YOU to create an outstanding blog and earn money from it.