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What is an eCommerce Website Builder?

An eCommerce builder allows businesses to create professional-grade websites with little-to-no coding experience, with some builders allowing code manipulation for further customization.

Traditional website builders also let users create a website with little-to-no development experience, making the process simple and in some cases, as easy as drag-and-drop.

You can think of eCommerce builders as upgraded versions of website builders. They offer more functionality and control of your site, as well as a method of monetization from the comfort of your computer.

eCommerce builders do retain many of the same features as traditional website builders, including SEO and other optimization tools. And similarly to traditional website builders, eCommerce builders require hosting and a unique domain name, two elements often included in the price of your chosen plan.

eCommerce builders are known for being feature-rich and enabling small business owners to manage online inventory, send marketing emails, create landing pages for conversion purposes, add secure payment options to their site and build a professional-looking marketplace.

How do I Choose an Online Store Builder?

Low prices should not be your number one factor when choosing an eCommerce builder. It can be a small component but should be considered equally alongside mutually beneficial features that benefit you and your customers.

Here’s an example of a few features that provide value:

Third party integrations

24/7 customer support via phone, live chat or email

Relevant apps

Unlimited or high amounts of bandwidth

Companies like BigCommerce and Shopify all provide eCommerce building services and have built a name for themselves in the space. Each offers integrations such as Google Analytics, CRM, the capability of integrating with other eCommerce platforms like eBay, Amazon, Etsy and a plethora of other features.

Next, you’re encouraged to read third-party reviews, which can shed insight into problems that might occur with an eCommerce builder in the future.

Lastly, look into security and what protections are in place for you as a seller and for potential buyers as well. A secure eCommerce website is more trustworthy and thus, visitors are more likely to convert as a result.