HTC Makes the Switch to Super LCD from AMOLED

Short supplies of AMOLED screens have been blamed for delays in shipping enough HTCDroid Incredible devices. That could be nothing but past experience, according to HTC, because the company is switching a number of devices to a "just as good" Super LCD display.

That switchover was rumored back in June, but HTC saw fit to make it official on Monday. However, the company didn't specifically mention the hot-selling and nearly constantly back-ordered Droid Incredible in their press release, which leads us to wonder.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony’s new VSPEC III™ technology.

How well this goes over with future purchasers of affected devices remains to be seen. While the Droid Incredible was not mentioned, it does use a 3.7" AMOLED display, so it would seem to be among the candidates for a switcheroo.