Control4

Why They Excel: Control4 provides fantastic customer support from their Twitter account. Nearly every tweet is designed to engage and interact with someone on Twitter. They re-tweet brand mentions and mix in the occasional link to an official Control4 blog post. It’s promotional, but provides a great source of Control4 information without becoming spam-like.

Favorite Twitter Client: Web interface

Sonos

Who are they: Sonos produces a sound system designed to provide multi-room audio across an entire household.

Why They Excel: Sonos excels at community interaction, especially when indirectly mentioned on Twitter. Their tweets highlight articles around the web mentioning Sonos and provide their own commentary about the music industry. As an added value to their core audience, they also provide links to legal free music tracks on the web. It’s extremely promotional, but there’s plenty of value to becoming a follower; especially if you are a fan of Sonos products.

Favorite Twitter Client: Tweetdeck

Here’s a short list of many manufacturers and brands that didn’t make our Top 5, but we love to follow on our Twitter account: