Findings for PPC in Fort Wayne

SEP's ongoing research into PPC Campaigns has revealed that Fort Wayne was the 220th least expensive city in USA in keyword bids in Google Adwords for the month of March 2015. Fort Wayne also ranks amongst the least expensive cities in Indiana, ranking as number 4th. In the study, San Buenaventura ranked as the most expensive city in the country, while Ontario ranked as the least expensive city.

Google Adwords Keyword Prices 4% Lower in Fort Wayne than South Bend

SEP’s research also tracks Google Adwords price changes and trends in cities across Canada and the U.S. Recent data shows that average prices in Fort Wayne are 4% lower than in South Bend. The average price of a click in Fort Wayne is $7.71.

This price difference is interesting though, given the population of South Bend is less than Fort Wayne.

To get a better sense of relative prices, we also compared prices with another similarly sized city, Chula Vista, and found the average price of a click in Fort Wayne was 32% lower than in Chula Vista.

The Price Rank shows how expensive keywords are in certain industry and segment relative to other cities in a country, region and province.

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About SEP Research*

An ongoing PPC Study by Search Engine People tracks and monitors how paid search in North America’s Top Cities is changing over time for select industries.

The study illustrates the Average Price-Per-Click in a given city for select Industries and their related segments. Additionally, it reveals its current rank to other markets in a Country, Province, and its Month over Month % Price change.

This PPC study monitors the prices of keywords, number of advertisers competing for those keywords, and search volumes. To ensure relative market-to-market comparison keywords tracked are based on sufficient search volumes in all markets studied.

The study includes a limited numbers of keywords to represent each industry, and specific segments in each industry. The main industries tracked are:

Automotive/Vehicle

B2B

Entertainment/Recreation

Finance

Health/Beauty/Fitness

Home & Garden

Legal

Real Estate

Shopping

Travel

Special Events

Currently the data is updated on monthly basis for nearly 200 keywords in over 300 cities across North America. SEP will continue to add keywords, industries, and baskets over time, so if your industry is not here yet, please check back periodically.

*The information found in this page is an early release of the data found in SEP’s ongoing study, and should not be interpreted as being definitive or statistically significant. It is merely a compilation of the interesting data gathered.