eWorkshop: The Anatomy of a Great Webinar

Resource Overview

Great webinars are much anticipated, have a big turnout, generate buzz and provide follow-up marketing opportunities. Demand Metric and ReadyTalk team up to talk about how exceptional webinars are formed – the anatomy of a great webinar.

eWorkshop Description:

In many ways great webinars resemble blockbuster movies: They are much anticipated, have a great box office turnout, generate buzz and provide lots of great follow-on marketing opportunities. Not surprisingly, they are also produced using a very similar process.

Demand Metric and ReadyTalk team up to talk about how exceptional webinars are formed – the anatomy of a great webinar. Demand Metric chief analyst, Jerry Rackley, will discuss the pre-production, during and post-production phases of bringing your message from the small screen to critical acclaim for both prospects and key stakeholders in your organization.

During this eWorkshop, learn how to:

Develop and build the structure of a successful webinar

Deliver a contagious, buzz-worthy presentation

Get people talking about your event, before and after

Execute a highly effective follow-on plan for leads

About the Instructor:

Jerry Rackley, Chief Analyst at Demand Metric began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business.

About the Sponsor:

Whether your need is holding a small virtual meeting or hosting a large webinar, ReadyTalk can meet your needs. We provide audio and web conferencing services that are highly reliable, affordable and easy to use, so you can focus on the substance of your meeting rather than the technology behind it.

Resource Overview

Great webinars are much anticipated, have a big turnout, generate buzz and provide follow-up marketing opportunities. Demand Metric and ReadyTalk team up to talk about how exceptional webinars are formed – the anatomy of a great webinar.

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