Interpublic's Universal McCann has hired Barbara Pelham as executive vice president and global managing partner for the shop's MasterCard account, a key client. MasterCard consolidated its media assignment -- with estimated spending of more than $500 million worldwide -- with UM late last year. ...Read the whole story

Havas Sports & Entertainment, a unit of the Paris-based Havas, is developing the sports part of its offering in the U.S. with the hiring of Mark Rothenberg. He will take the new post of senior vice president for sports. ...Read the whole story

Out-of-home advertising revenue grew faster than the economy (as well as many other media) in the second quarter of 2011, rising 4.5% to just over $1.9 billion, according to the latest figures from the Outdoor Advertising Association of America. ...Read the whole story

Twentieth Television -- the News Corp. syndication arm, which distributes shows such as "Are You Smarter Than a 5th Grader," "Burn Notice" and "Glee" -- has named Joe Oulvey to head ad sales. He has been leading national spot sales for the Fox stations group. ...Read the whole story

Taco Bell is just one of MTV Video Music Awards sponsors using some form of in-show integration, which has helped MTV increase revenue for the event by a double-digit percentage. Apple, State Farm and Kia are among the marketers utilizing cross-platform promotional efforts. ...Read the whole story

This summer, Fox is leading among key 18-49 prime-time viewers with an average Nielsen 2.29 million number -- but it's down 12% from a year ago. Close on its heels, ABC is next at 2.27 million, down 9% versus a year ago. NBC is making music with "The Voice." ...Read the whole story

Departures, the high-end lifestyle magazine from American Express Publishing, is jumping into the e-commerce arena with its new "eExclusives" campaign, which lets readers buy products from big retail and brand advertisers like Saks Fifth Avenue, Akris and Brunello Cucinelli. ...Read the whole story