Coffee production in Colombia has a reputation as producing mild, well balanced coffee beans. Colombia’s average annual coffee production of 11.5 million bags is the third total highest in the world, after Brazil and Vietnam; though highest in terms of the arabica bean.The beans are exported to United States, Germany, France, Japan, and Italy. Most coffee is grown in the Colombian coffee growing axis region. In 2007, the European Union granted Colombian coffee a protected designation of origin status. In 2011 UNESCO declared the “Coffee Cultural Landscape” of Colombia

History of Colombian Coffee

Coffee came to Colombia in the late 1700s by way of Jesuit priests who were among the Spanish colonists, and the first plantings were in the north of the country, in the Santander and Boyaca departments. Throughout the 19th century, coffee plants spread through the country, with a smaller average farm size than more commonly found throughout other Latin American producing countries.

Commercial production and export of coffee started in the first decade of the 1800s, but remained somewhat limited until the 20th century: The 1927 establishment of the Federación Nacional de Cafeteros de Colombia (aka FNC, see below) was a tremendous boost to the national coffee industry, and Colombia quickly established itself as a major coffee-growing region, vying with Brazil and Vietnam for the title of top global producer.

Colombian coffee growing

Colombia still produces exclusively Arabica coffee, and though the country suffered setbacks and lower yields from an outbreak of coffee-leaf rust in the early 2010s, production has fairly bounced back thanks to the development and spread of disease-resistant plants, as well as aggressive treatment and preventative techniques.

Regionality

Colombia’s size alone certainly contributes to the different profiles that its 20 coffee-growing departments (out of a total 32) express in the cup, but even within growing regions there are plentiful variations due to the microclimates created by mountainous terrain, wind patterns, proximity to the Equator, and, of course, differences in varieties and processing techniques.

Coffe Processing at Region Cauca – Colombia – CoffeInside

Coffee Region Cauca in Colombia – CoffeInside

Region Cauca in Colombia CoffeeInside

The country’s northern regions (e.g. Santa Marta and Santander) with their higher temperatures and lower altitudes, offer full-bodied coffees with less brightness and snap; the central “coffee belt” of Antioquia, Caldas, and Quindio among others, where the bulk of the country’s production lies, produce those easy-drinking “breakfast blend” types, with soft nuttiness and big sweetness but low acidity. The southwestern departments of Nariño, Cauca, and Huila tend to have higher altitude farms, which comes through in more complex acidity and heightened florality in the profiles.

To capitalize on this broad spectrum of flavors and to emphasize the diversity available to roasters and consumers from within a single country, the coffee growers’ association has begun to provide origin distinctions, and has developed aggressive marketing campaigns designed to boost the regions’ signals to buyers worldwide.

National Federation Of Coffee Growers

Founded in 1927, the Federación Nacional de Cafeteros de Colombia (aka the National Federation of Coffee Growers, hence the “FNC” abbreviation) is a large NGO that provides a wide variety of services and support to the country’s coffee producers, regardless of the size of their landholdings or the volume of their production. The marketing arm of the FNC develops campaigns to push not only international consumption of Colombian coffee, but also, more recently, domestic consumption of specifically specialty-grade Colombian coffees. (The creation of the Juan Valdez “character” in the 1950s is the clearest example of the outward-facing advertising that has built the FNC’s reputation; the creation and spread of Juan Valdez cafes in-country continues the institution’s mission to grow domestic consumption as well.)

Role of FNC

The FNC also guarantees a purchase price for any coffee grown within Colombia, which provides some degree of financial security to farmers: They have the option to find private buyers or break into specialty markets, or they can tender their coffee to the FNC and receive a somewhat stable (if also rather standard, influenced by the global commodities market) price at any point during the year. This is designed to eliminate some of the market pressures and provide reliable income to the coffee sector, though it also comes under criticism for disincentivizing the development of super-specialty lots and microlots..

The scientific arm of FNC

The scientific arm of the organization, Cenicafé, is devoted to research, development, dissemination, and support throughout the country. A wide-ranging extension service employing more than 1,500 field workers is deployed to meet and consult with farmers on soil management, processing techniques, variety selection, disease prevention and treatment, and other agricultural aspects to coffee farming. A tax is imposed on all coffee exports in order to fund this work as well as the other provisions and protections that the FNC offers, regardless of a producer’s participation or use of FNC services, marketplace, and programs.

The FNC also built and operates a coffee theme park in Quindío (Parque Nacional del Café), in collaboration with the Department Committee of Coffee Growers of Quindío: In it is a coffee-history museum, a coffee garden, an example of a traditional farmer’s house, and a roller coaster called “La Broca.”

Juan Valdez Cafe of Colombia

Juan Valdez is a fictional character who has appeared in adverts for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The adverts were designed by the Doyle Dane Bernbach ad agency, with the goal of distinguishing 100%-Colombian coffee from coffee blended with beans from other countries. He typically appears alongside his mule Conchita, carrying sacks of harvested coffee beans. He has become an icon for Colombia as well as coffee in general, and Juan Valdez’s iconic appearance is frequently mimicked or parodied in television and other media.

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