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On the Cutting Table (an artist’s guide), Part 3

On the Cutting Table (an artist’s guide), Part 3

Welcome to the Klein Imaging news blog, where the team will be publishing articles and product news, exhibition announcements and reviews, information about the art market and printing industry, customer case studies, and tips for artist career development.

In these ‘On the Cutting Table’ posts, artist development takes centre stage. As we launch ourselves into a new year, we’re constantly being contacted by aspiring artists who want to get their work produced and put out into the art market. There’s a lot to consider, but we prefer to think about it as a whole host of opportunities out there if you’re willing to put the time and energy into promoting yourself and your work. This 5 part series will be looking at building an audience and career path as an artist.

Part 3 – Create an Audience.

Last week we spoke about attending private views and building a network (Part 2 – Network Network Network). This week we want you to act on this vital groundwork, and create a powerful, loving audience.

The world is turning digital, and having an online presence is becoming the norm. The endorsement of having 30 loyal followers or 30,000 followers on Facebook, Instagram, Twitter is something to be used as a tool for your creativity. These people are fans of your work, they want to see what’s next from you, so give them what they want. Adding fuel to the creative fire makes it burn brighter, and as a result, your work increases in visibility.

Worried about the time it will take it get 30,000 followers? Everyone starts somewhere (including us!) and building this audience from scratch is easier than you think, and can be done in those spare moments when creativity inevitably, occasionally, takes a back seat. Make time and the effort, the rewards are worth fighting for. Nowadays, helpful timesaving websites like Buffer or Hootsuite allow you to schedule-in social media posts ahead of time, and also post to multiple different social networks at once, making every minute you spend on building your audience, that much more effective. Setting aside half an hour a week (with a coffee and a computer!) to schedule in posts can generate you a week’s worth of social interaction. Make sure you take snapshots of your creative process whenever the mood strikes you, so that you have a ready library of images to draw from when you make your posts each week. Images speak louder than words!

LATEST REVIEWS

Highly recommended. Just started turning some of my photos into prints and the team at Klein were happy to spend time talking about the basics and how to work together, rather than just doing it all through web forms. Ant the results are just superb ...read more

I use Klein Imaging for printing Limited Edition prints for clients and private collectors from around the world buying through Saatchi Art and Artfinder. It was crucial for me that they are a Certified Hahnemühle Studio; all this meant that attention to details and customer care are unmatched.read more

The best fine art photography, print production and framing service I have found. Super high quality reproduction to professional exhibition standard. I will be partnering with Klein Imaging for all my high quality printing/framing needs in future. The guys at Klein scope out your requirements and work with you, providing professional advice, creative solutions and the very latest in fine art production technology. Excellent.read more

I was running on a tight deadline and needed a digital painting printed last minute on a Friday afternoon. Klein Imaging were able to get my print done and I was able to collect it within the hour. A very helpful guy Joseph from the company did a great job and I was very happy with the high quality results! Will definitley be using their services again for any future printing needs!read more

I'm very happy with the photography and Giclee Art Prints Klein Imaging have done for me. Making prints is an art form in itself. They pay a great attention to detail and colour matching, taking the time to match the prints as close as possible to the original artwork. Always very helpful.read more

Both David & Joseph at Klein Imaging have been really supportive in helping me develop a collection of personalised children's art prints...now available on Notonthehighstreet! They print and post out the prints on my behalf; which makes the process very efficent; the feedback from customers on the quality of the prints has been excellent!read more