Digital/Online Marketing Communications Strategy

About

I am a seasoned (slightly spicy) communications professional with more than 15 years of experience in conceiving and executing both online and offline programs. My skills cover many aspects of the marketing communications spectrum including content strategy, search engine optimization, usability, research and analysis, website design oversight and social media.

I currently serve as an Online & New Media Specialist for Health Partners Plans, an award-winning not-for-profit health insurance company, in Philadelphia.

I have also worked as a full-time journalist and remain active as a freelance writer.

Places where I have plied my trade include the University of Pennsylvania, where I served as the Director of Web & Publishing Services in the Office of University Communications; eCal, an internet calendaring and content management start-up; Telenium Communications, a full service television and production facility; and the Philadelphia Business Journal.

I am a member of the International Academy of Digital Arts and Sciences and enjoy serving as a judge for this organizations’ annual Webby Awards.

Back in the sweet days of my youth I managed two music clubs. One featured punk and new wave acts and the other was a jazz club: This tidbit often sparks lively conversation at parties.