Research

December 12, 2018Comments Off on Mindshare survey shows growing use of tech – with humans fighting back

WPP media agency Mindshare has been consulting its crystal ball for its fifth Mindshare Trends Report looking at the UK market. And it’s tech, tech and more tech although there’s some evidence that humans are fighting back. The five key ...

November 21, 2018Comments Off on People trust ad execs even less than estate agents and Boris Johnson – send for a doctor

Who’d be an ad executive these days? Your clients don’t like you (even the ones who think you’re OK think you’re charging to much), you’re accused of sexism and harassment on a regular basis and if you’re a really unlucky ...

November 20, 2018Comments Off on Tom Ewing of System1: will the ad that stole Christmas do any long-term good for Iceland?

For most of this decade, the interest around Christmas ads has centred on John Lewis and whether any of its retail rivals can match it. 2018 looked like it was going to be more of the same. Then came Rang-Tan. ...

November 12, 2018Comments Off on Talon Outdoor: research shows video and Out of Home is an unbeatable media combination

Video consumption is changing and so is Out of Home, leading to an exciting opportunity demonstrating how video formats can live on OOH screens. Pushing brands’ creative boundaries to enable social video to thrive on another platform is the basis ...

October 18, 2018Comments Off on Talon Outdoor: Better Together – new research shows OOH digital boosts social media campaigns

New OnDevice study into the “4th Space” reveals significant impact when Full Motion Digital Out of Home is added to social media campaigns, including a 23 per cent uplift in brand metrics and even greater effect on store footfall. An ...

April 30, 2018Comments Off on WPP stops the rot but rumours swirl over Kantar sale

WPP flatlined in the first quarter of 2018 with like-for-like revenues less pass through costs down 0.1 per cent (net sales as was), which would have been seen as a problem had Sir Martin Sorrell still been in charge but, ...

April 25, 2018Comments Off on Mark Read sets out his stall as CEO-in-waiting at WPP

WPP joint COO Mark Read has been telling the FT his plans for WPP, assuming he gets the chance of implementing them as the eventual successor to Sir Martin Sorrell. He says he wants the job. Read (below) is currently ...

April 16, 2018Comments Off on WPP after Sorrell: why breaking up is so hard to do

By Julie Langley Any external candidate to succeed Sir Martin Sorrell as CEO is unlikely to be available to start straight away – at this level many are working to around six months plus notice. That’s a significant hiatus at ...

April 5, 2018Comments Off on Sorrell hasn’t gone yet but WPP will never be the same

As things stand Sir Martin Sorrell is still CEO of WPP and, according to some in the company, will present the company’s recent disappointing results at the end of April. The current investigation into alleged “personal misconduct” by an outside ...