Twenty years on since Ayrton Senna’s first victory in the Principality, Massimo Zanetti Beverage Group celebrate the memory of the Brazilian champion who found, in Monte Carlo Circuit, the ideal ground to express his great talent and his unparalleled genius which nobodyamongst his supporters and rivals will ever forget.

The Monaco Senna Celebration will revive the unforgettable moments of the great champion’s life and career by recreating the Monegasque circuit and displaying a unique collection of personal belongings, including trophies and helmets, photographs, testimonies and dedications.

The event will be officially inaugurated on May 19 but it will reach its climax on May 25 when, in H.S.H. Prince Albert II of Monaco’s presence, a unique collection of racing drivers’ helmets and other personal effects of the great champions of Formula 1 will be put up for auction to raise funds in support of the educational programs patronized by the Ayrton Senna Institute which aims at guaranteeing quality education – and thus a better life - to Brazilian children.

Already sponsor of a part of his sports career – from his debut in Formula 1 in 1984 racing in the Toleman on to 1994 in the Williams - Segafredo Zanetti confirms his strong commitment to Ayrton Senna, the man and the champion, by supporting this valuable event in which we are actively committed.