Tuesday, September 20, 2016

Is Boeing Leaning Out Operations For The MOM announcement??

Along time ago, there was the
book referring to operation "Market Garden" during World War II.
Boeing has learned a lesson from operation "Market Garden" turned into
the classic book, "A Bridge
Too Far",and then on to the silver screen using the same book title.

A quick synopsis for the deeper meaning for Boeing, and a pending
announcement by year's end concerning the "Middle of the Market" (MOM) aircraft.
It’s plain to see the A-321 is stealing away from Boeing's 757 and 737-9 Max.
Boeing must launch a counter offensive called operation "Market
Garden", but first a historical perspective.

"Prior to
Ryan's book, Market Garden had been a classic example of victors writing the
history. Popular histories of World War II of the time usually tended to not
mention the battle at all, mentioned it in passing or put Montgomery's spin on
it as being a "partial success".[1]

A
Bridge Too Far was responsible for bringing to
the general public's attention the full extent of this massive operation,
including a catalogue of errors and miscalculations, whilst highlighting the
bravery of the participants." (Wikipedia)

Boeing is keenly
aware of its resources and far reaching goals and is helpless to do something
about it when it failed to address a 757 replacement five years ago. However,
cooler minds had to prevail over the enormous sunk costs with three different
programs. The 737 Max, 777X, and 787 Dreamliner while putting away the 757 Boeing replacement MOM into a box for
further considerations of its family placement. It could only watch the erosion of its MOM
market while surrendering to Airbus because of its over extended supply, personnel, and other over-arching
resources (Financial) after developing the above named three programs.

The key
components for a “New Market Garden for the MOM” has to go through an exhaustive
check list before the European invasion of a 757 replacement patches together its family of aircraft:

Must have a
design

Must have the
Resources

Must have the
analysis of the Market

Must have early
commitments

Must have new
productions plan in hand

On the other hand, Boeing has marched forward with many of the checklist items already completed.

It has a design

It has market
analysis

It may have
production space

It is currently
sourcing (supply chain, personnel, and its production plan)

and... Is not a
"Moon Shot"

The main thing
Boeing is currently over extended until all programs are in hand.

The 737 Max

The 777 X

The 787

Boeing is six
months away from diverting engineering resources away from various programs as
they progress forward. The 787 program has had an immense release of developing
personnel with a mature supply chain and production capability. The 777X
program has a new wing plant in Everett which can unleash current 777 300-ER
production workers in phases while concurrently building the 777X's within the same
house.

Finally, the 737
Max program is almost a slam dunk at this time as Renton, WA "got it
handled". The Max is nearing the start of full production rate and having success without any
engineering mishaps. Boeing is poised for a December 2016 announcement for the MOM
(757 replacement) or AKA: "Operation Market Place" going past the
bridge too far between the single aisle and the 787 aircraft types as it crosses over the Rhine River going over Airbus.