This is a pretty basic eye brow pencil, but for my needs, I'm happy with it. I bought it when I first started getting an interest in grooming and defining my brows. Wandering around the makeup stands in my local Boots it was slim pickings. It ended up being between this and some MaxFactor pencil. I plumped for the 17 option because it was cheaper and a little cooler in tone. The pencil is rather hard, but I quite like it because it means the colour comes up lighter. I mainly use this to add a little more definition to the ends of my fair brows - It's a bit too dark to use elsewhere, to the point where it'd look over-done and unnatural. However, I think it would work really well for those with darker brows. It also comes with a little brush on the end. It's a bit rough, but it does the job in a pinch. I prefer to use my E.L.F spoolie. (Another item from E.L.F that I use is their brow kit in Ash, which is GREAT!)