If you can't find your website on the first few pages even after entering one of your own product names on Google, Bing or Yahoo!, chances are you have some sizable holes in your SEO game that need addressing.

Google will reportedly launch a new budget Nexus Tablet aimed at the same market as Amazon's Kindle Fire. Google may launch its own-brand tablet device, which will be made by "existing partners", through a new online store by the end of the year.

We’ve dug deep into our bag of marketing tactics from over the years to pulled together 63 free (or almost free) marketing tips and tactics that any business on the planet can use big or small to generate publicity, buzz and awareness on the cheap.

Link building isn't really link building. It's relationship building. Links are just the proof of the relationship, as are the tweets, likes, sales… relationship building is link building. Your social graph is your linkerati.

Keyword research is the most important step in the SEO process. Targeting the wrong keywords or keywords in the wrong order can provide lackluster results. Here’s how to target keywords that stand the best chance of providing you a solid ROI.

Many retailers already own the data they need to profitably expand their paid search campaigns: it exists within their site search logs, website analytics, inventory feeds and in external consumer intents found through search queries.

I finally got around to implementing rel=”author” tags on my blog. It’s pretty easy to do by linking your Google + profile to your site – Instructions here - and the benefit, at least for me, was pretty immediate.

In this week's Whiteboard Friday, we are covering some advanced techniques that you can use to optimize your landing pages. The typical web user has evolved and it's important for web marketers to evolve with them.

Google offered Oracle $3 million plus less than 1 percent of its Android's revenue in the hopes of avoiding a trial over claims that Google's Android operating system has infringed on Java patents. Oracle has rejected the offer for being too low.

Head of Google's Web Spam Team, Matt Cutts, has set SEO tongues wagging this month with comments he made at a SXSW Conference session. In the panel session called Dear Google & Bing, Help Me Rank Better!

An article in BusinessWeek suggests that Facebook is planning a deeper push into search. Will that be limited to improving search for the site — or will it be something more comprehensive? It’s clear that Facebook needs better internal search.

Nothing revelatory here, but as I was coaching a client on how to generate links, the whole question of who in fact is going to give a s#%t enough to link to them from their site, even if the content is great, hit me like the Lord’s Bright Shining...

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.