He said to his followers: ‘RIP Terry Wogan. A great entertainer. In regards to legends dying it was certainly a terrible month.’

However, he then upset many of his followers by then retweeting someone who claimed that Wogan’s passing was more of a reason than ever to stay in shape. Although he didn’t directly reference his health clubs in the tweet, Bannatyne added ‘very true’ to the message which also contained numerous gym and fitness hashtags.

(Picture: Twitter/@DuncanBannatyne)

He then went on to share a tweet from one of his gyms which was offering a membership deal that would expire at midnight. One user pointed out that it was a ‘poor time for a plug’, adding that Wogan died ‘from cancer not lack of fitness.’

However, not everyone thinks that Bannatyne has been offensive, with some defending him. One person tweeted that they ‘didn’t understand’ what he had done wrong whilst another agreed, adding: ‘people just need to get a life.’

A representative for Bannatyne had no comment to add when approached by Metro.co.uk