Robin Good: Interesting article on the New York Times reporting on the analysis done by Prof. Noam Wasserman, who has been hunting for many years to identify the reasons why startups and those who lead them fail so often.

Having recently published his findings in a book entitled “The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup” he has shared with Jessica Burder of the NYT some interesting insight from his research.

Here a few of interesting thing Prof. Wasserman has discovered:

a) Startup partnerships done with friends, relatives or family are very risky.

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