Summer Beauy – Toni Garrn continues her association with H&M for one of the Swedish fashion retailer’s summer 2013 campaigns. The German beauty has fronted marketing materials for H&M since early 2012. Honer Akrawi snapped…

Glam Nouve – Daphne Groeneveld stars on this style book update for H&M online. Lensed by Johan Sandberg, the Dutch beauty poses in a series of black and white images featuring modern basics including jumpers,…

Romantic Edge – Joan Smalls is the latest model to be enlisted for one of H&M’s many style books. This time, the Puerto Rican beauty stars in the fashion retailer’s “Romantic Edge” shoot featuring graphic…

French Touch – With previous collaborations including brands such as Lanvin, Maison Martin Margiela and Versace; fashion retailer H&M teams up with French designer Isabel Marant for a fall 2013 collection. Marant is well-known for…

Dreamy Summer – Doutzen Kroes is the new face of fashion retailer H&M’s summer 2013 campaign. The Dutch top model posed for Terry Richardson in Mexico for the advertisements showcasing lightweight styles of the season.…

Standing on the Sun – Following up the print advertisements, fashion retailer H&M has released a video starring Beyonce wearing its summer 2013 collection. The megastar sings her new song, “Standing On The Sun”, in…

Spring Fling – Frida Gustavsson stars in a new style book from H&M, wearing standout pieces from the retailer’s spring collection. This season foulard prints, denim and lace set the tone for a casually chic…

Summer Star – Following up the news of Beyonce’s collaboration with fashion retailer H&M last month, the singer stars in its summer 2013 campaign photographed by Inez van Lamsweerde and Vinoodh Matadin. The pop superstar…