This site, like many others, uses small files called cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on this website (Cookie Policy). However, if you would like to, you can change your cookie settings at any time.

Make the perfect PowerPoint presentation: 6 Simple rules

In the first of a CPD series, Ian Jerrum, MD of Searchlight Insurance Training, explains how to create a perfect PowerPoint presentation

Mention the word PowerPoint and hearts sink. Love it or loathe it, however, ppt is the go-to tool for business presentations and something most of us use from time to time. So how can you make a perfect PowerPoint presentation that works for you? Follow these basic rules and you won’t go far wrong.

1. Firstly, invest time in planning. Before you even touch ppt, you’ll need a clear idea of who you’re talking to, what you’re aiming to communicate, and where, when, and how you’ll be presenting. A mind map is a good way to organise your thoughts. From there you can ‘storyboard’ your ppt slides.

2. Less is more with ppt shows. Use words your audience will ‘get’. Avoid inappropriately technical language or jargon. And check your spelling, unless you wan’t to squander credibility. The K.I.S.S. principle (Keep It Simple, Stupid) very much applies. No more than 20 words per slide. Strip out everything that doesn’t absolutely need to be there

3. Keep the look consistent and uncluttered. White space is good. Use colour sparingly. Dark-on-light text usually works best. Use no more than two (preferably san serif) typefaces and make sure everything’s legible from the back of the room.

4. A slick swish from slide to slide is fine, but avoid lots of distracting animations and transitions. A picture really can paint a thousand words (but steer clear of clichés and clip art). Brief video and audio clips can help segment and enliven your presentation. Humour is also good (but don’t try too hard)

6. Check your equipment. New batteries in wireless peripherals. Check your cables, pointers, extensions and power supply. Then get out there and communicate! Talk slowly, clearly and audibly, while maintaining eye contact.