MediaFile

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Dr. Suess tale “The Lorax” comes to the big screen this weekend with Danny DeVito voicing the tree-loving creature in the 3D movie version of the classic children’s book.
Distributor Universal Pictures, a unit of Comcast Corp, projects opening-weekend sales upwards of the $38 million domestic opening for the animated “Rango” during the same weekend last year.
The weekend’s other new wide-release movie is comedy “Project X” from Time Warner’s Warner Bros. studio, which forecasts $17 million to $19 million in U.S. and Canadian ticket sales from Friday through Sunday.
The film about three high-school students who try to throw a party to remember — and which proceeds to careen out of control — already took in $1.5 million at midnight showings early Friday.
Elsewhere, best-picture Oscar winner “The Artist” will expand to 1,756 theaters from 966, as independent film studio The Weinstein Co. tries to spin some of that Oscar gold into green.
Photo Credit: Universal Pictures and Illumination Entertainment.

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Like many people, I woke up yesterday and reached for my iPad for my morning hit of news, entertainment and information, so I could start my day. (And like many, I’m embarrassed to admit it.) Padding to the front door to get a newspaper still sounds more respectable, but my iPad gives me a far more current, rich and satisfying media experience than a still-warm printed Times could ever produce.

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UPDATE: Sumner Redstone has changed his mind about next week’s Viacom annual meeting. The media giant’s executive chairman has reworked his schedule so that he can attend the gathering in New York.
On Thursday, company spokesman Carl Folta said Redstone had an “unavoidable commitment” that would force him to miss the shareholder meeting. “He was able to change his commitment and will participate in the meeting,” Folta said on Friday.
The previously planned absence had nothing to do with the health of the 88-year-old media mogul, Folta said. Redstone, who has majority control of Viacom as well as CBS, was seen publicly as recently as Sunday, at the Academy Awards in Hollywood.
Photo Credit: Reuters/Lucas Jackson

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Sony, in a bout of bad timing, is hosting an event on March 7 in San Francisco for tech reporters at the same time as Apple’s reported iPad 3 unveiling and the Japanese conglomerate wants to make sure it won’t get ditched.

from Paul Smalera:

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Lately Internet users in the U.S. have been worried about censorship, copyright legalities and data privacy. Between Twitter’s new censorship policy, the global protests over SOPA/PIPA and ACTA and the outrage over Apple’s iOS allowing apps like Path to access the address book without prior approval, these fears have certainly seemed warranted. But we should also remember that Internet users around the world face far more insidious limitations and intrusions on their Internet usage -- practices, in fact, that would horrify the average American.

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Some executives quote philosophers like Plato or legendary coaches such as Vince Lombardi. But not Charlie Ergen; that’s far too high-brow for him. The Dish Network chairman seems to get his theories on management from television and movie comedies.