While Gov. Pataki touts the state’s Child Health Plus insurance plan in TV and subway ads, parents trying to enroll their kids often get the runaround, a survey shows.

The state chapter of the National Abortion and Reproductive Rights Action League conducted a telephone survey of HMOs that enroll Child Health Plus kids, and found that the HMOs make parents jump through hoops.

Between May and July, NARAL researchers placed 125 calls to HMOs asking for an enrollment application to be sent. They got the form only 35 percent of the time.

In only 45 percent of cases did HMOs send back any of the information requested.

Callers were put on hold an average of nine minutes, some for a half-hour. And they had their calls transferred 40 times and cut off 11 times, NARAL said.

“One out of seven kids in New York is without health-insurance coverage,” said Robert Jaffe, NARAL’s deputy director.

“So it’s unacceptable that the HMOs can’t handle phone calls from parents who want to enroll their kids into this plan.”

State Health Department spokesman John Signa said the process will be simplified within the next few months, when community groups are enlisted to enroll families.

Some 380,000 children are enrolled in the plan. NARAL estimates that more than 200,000 city kids are eligible.

The policy covers kids under age 19 whose families aren’t poor enough for Medicaid. In order to qualify for Child Health Plus, a family of four can earn no more than $37,901.

The federal government is paying $256 million, and the state $207 million, to fund coverage this year.