Smart Insights: Financial Services

The competitive landscape has broadened significantly for the financial services industry. Trust (or lack of it) is a major issue. Consumers have fast access to online user reviews, financial product comparisons and easy switching of services, making them savvier and more demanding than ever before.

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Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers. Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.

When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.

To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. With this, companies can optimize each step of the shopper journey.

Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding. To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Consumers face a complex array of brand touch points every day of their lives. To deliver a consistent brand experience, marketers need to know how consumers are actually experiencing their brand. Our mystery shoppers give you all the help you need to understand these experiences, and respond to them to maximize the return for your business.

GfK is releasing a portfolio of financial segments from its industry-leading Financial Research Survey (FRS). The segments are being made directly available to advertisers through Eyeota on its platform partners. This is the first time the global market research organization has shared its long-running market measurement study in this way, making it available for programmatic data activation and digital advertising.

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