NBC Weekly Release: Season to Date, NBC Ranks #1 in Adults 18-49

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Season to Date, NBC Ranks #1 in Adults 18-49 and Is #1 or Tied for #1 Among the Big 4 in Men and Women 18-49 and Adults, Men and Women 18-34

Monday’s ‘Celebrity Apprentice’ Increases Week to Week by +12% and ‘State of Affairs’ Grows by +57%; It’s the Best ‘State’ to Date on a Night With No ‘Voice” Lead-in

Tuesday’s ‘Parks and Rec’ Generates the Show’s Biggest Overall Audience Since January 2013

‘Chicago P.D.’ Ties for #1 at 10 p.m. Wednesday With a Best-Yet Build of +15% on its ‘SVU’ Lead-in; ‘SVU’ Is Up in Total Viewers vs. Both the Prior Week and Same Night Last Year

Thursday’s ‘Parenthood,’ ‘Loser’ and ‘A-to-Z’ Grow Week to Week, ‘Parenthood’ Delivers its Second-Most-Watched Episode of the Season

NBC Ties for #1 in 18-49 Friday, as ‘Constantine’ Grows to its Most-Watched Episode Since Nov. 21, ‘Grimm’ Grows +8% Week to Week in 18-49 and ‘Dateline’ Jump +30%

NBC Leads Sunday Among the Big 4 in 18-49 with the Most-Watched ‘Miss Universe’ Since 2006 and Most-Watched Sunday ‘Dateline’ Since Feb. 2012

UNIVERSAL CITY, Calif. — Jan. 27, 2015 — NBC has averaged a 1.3 rating, 4 share in adults 18-49 and 5.2 million viewers overall for the primetime ratings week of Jan. 19-25 in adults 18-49, according to “live plus same day” viewing figures from Nielsen Media Research. Versus the prior week, NBC is up +18% in 18-49 rating (1.3 vs. 1.1) and up +19% in total viewers (5.2 million vs. 4.4 million).

Among the Big 4 networks, NBC ranked #2 for the week in adults 18-34 (with a 0.9 rating) and women 18-34 (1.1) and tied for #2 in women 18-49 (1.6).

Sunday’s “63rd Annual Miss Universe Pageant” tied for #12 for the week among primetime programs on the Big 4 networks in adults 18-49 and tied for #4 in both adults 18-34 and women 18-34. Tuesday’s pair of “Parks and Recreation” episodes tied for #8 in adults 18-34 and tied for #6 in women 18-34.

For the 2014-15 season to date, NBC ranks #1 among the Big 4 networks in adults 18-49, as well as adults 18-34, men 18-34 (tie), women 18-34, men 18-49 and women 18-49.

In total viewers, NBC is #2 for the season, and running within 2% of its year-ago average (9.0 million vs. 9.2 million), making this season and last NBC’s two top-scoring seasons in total viewers at this point since the 2006-07 season. This is the third year in a row NBC has ranked #2 in total viewers at this point in the season, marking first three times since 2003-04 that NBC has ranked as high as #2 in total viewers at this point.

“The Celebrity Apprentice” (1.9/5 in 18-49, 6.5 million viewers overall from 8-10 p.m. ET) grew +12% week to week in 18-49 (1.9 vs. 1.7) and +11% in total viewers (6.5 million vs. 5.8 million). On a holiday Monday, “The Celebrity Apprentice” beat the 18-49 rating and total-viewer result of all 12 telecasts of the previous cycle and was up +19% Versus the third telecast of that cycle (1.8 in 18-49, 5.452 million viewers overall from 9-11 p.m. on Sunday, Marcy 17, 2013), this week’s “Apprentice” was up +6% in 18-49 and +19% in total viewers..

“Live Plus Three Day” Ratings: “The Celebrity Apprentice” grew by +21% in 18-49 rating going from L+3 vs. L+SD (from a 1.86 rating to a 2.25) and by 1.1 million viewers overall (from 6.5 million to 7.6 million).

“Live Plus Seven Day” Ratings: Season to date, first-run editions of “The Celebrity Apprentice” are increasing in L+7 vs. L+SD by +21% in 18-49 rating (from a 2.18 rating to a 2.63) and 1.2 million viewers overall (from 6.7 million to 7.9 million).

“State of Affairs” (1.1/3 in 18-49, 4.5 million viewers overall from 10-11 p.m. ET) hit its highest rating since Dec. 15 (1.5) and earned its highest 18-49 result to date on a night with no “Voice” lead-in. On a holiday Monday, “State of Affairs” grew versus the prior week by +0.4 of a point or +57% in 18-49 (1.1 vs. 0.7) and was up +24% in total viewers (4.485 million vs. 3.621 million).

L+3: This week’s “State of Affairs” grew by 51% in 18-49 going from L+3 to L+SD (1.08 to 1.64), meaning “State” is up week to week in L+3 by +39% versus the prior week’s 1.18 rating in L+3. In total viewers, “State of Affairs grew by 2.4 million persons (from 4.5 million to 6.9 million), for a week-to-week L+3 gain of 1.4 million viewers versus the prior week’s 5.5 million. L+7: Season to date, “State of Affairs” has increased by +47% in 18-49 (from a 1.47 rating to a 2.16) and 2.8 million viewers overall (from 6.1 million to 8.9 million) going from L+SD to L+7.

Tuesday

“Parks and Recreation” (1.4/5 in 18-49, 3.811 million viewers overall from 8-8:30 p.m. ET) delivered the show’s biggest overall audience since Jan. 24, 2013 (3.941 million), with growth of +2% versus the prior week’s 3.751 million for the show’s season premiere. In 18-49, “Parks and Recreation” rated within a 0.1 of the prior week’s 1.5, which matched the show’s highest result since May 2, 2013. This week’s telecast was up +17% versus the show’s second week last season in adults 18-49 (1.4 vs. 1.2 from 8-8:31 p.m. on Thursday, Oct. 3, 2013) and up +21% in total viewers (3.8 million vs. 3.1 million). In the time period, “Parks and Recreation” ranked #1 among the Big 4 in adults 18-34 and women 18-34.

L+3: “Parks” increased in L+3 vs. L+SD by +31% in 18-49 rating (1.44 to 1.88) and 760,000 persons (3.8 million to 4.6 million), up from gains the previous week of +17% and 520,000 respectively.

Upscale: “Parks” is this season’s #1 most upscale primetime series on the Big 4 in its concentration of adults 18-49 living in homes with $100K+ incomes (with a 168 index, “most current” L+3 results, 100 represents an average concentration of those homes).

A second telecast of “Parks and Recreation” (1.4/4 in 18-49, 3.3 million viewers overall from 8:30-9 p.m. ET) retained 100% of the prior half-hour in 18-49. The 8:30 “Parks” ranked #1 among the Big 4 in adults 18-34 and women 18-34. L+3: The 8:30 “Parks” grew in L+3 vs. L+SD by +33% in 18-49 rating (1.37 to 1.82) and by 786,000 persons (from 3.3 million to 3.8 million), up from respective gains the prior week of +18% and 545,000.

NBC News analysis of the State of the Union Address averaged a 1.5/4 in 18-49 and 6.0 million viewers overall from 10:11-10:25 p.m. ET and a 0.9/3 in 18-49 and 4.2 million viewers overall from 10:36-11 p.m. and ranked #1 among ABC, CBS and NBC in adults18-49 during both segments. Coverage of the address and Republican response was sustaining and will not be included in nightly or weekly averages.

Wednesday

An encore telecast of “The Mysteries of Laura” averaged a 0.8/3 in 18-49 and 4.8 million viewers overall from 8-9 p.m. ET.

“Law & Order: SVU” (1.3/4 in 18-49, 6.8 million viewers overall from 9-10 p.m. ET) grew week to week in total viewers (6.8 million vs. 6.7 million), despite this week’s lead-in from an encore “Mysteries of Laura.” “SVU” was also up versus the same week last year in total viewers (6.8 million vs. 6.7 million), despite competition last Wednesday from Fox’s “Empire.”

L+7: “SVU” originals this season are increasing by an average of +66% in 18-49 rating (from a 1.79 a 2.97) and more than 2.9 million viewers overall (8.0 million to 10.9 million) going from L+SD to L+7.

“Chicago P.D.” (1.5/5 in 18-49, 7.0 million viewers overall from 10-11 p.m. ET) tied for #1 in the time period in adults 18-49 among ABC, CBS and NBC and ranked #1 outright among those nets in adults 18-34 and all key adult-female demos. “Chicago P.D.” has now finished #1 or tied for #1 among those nets in adults 18-49 for five of its last six telecasts. Week to week, “Chicago P.D.” was even in 18-49 (1.5 vs. 1.5) and up +3% in total viewers (7.0 million vs. 6.8 million). “Chicago P.D.” built on its adult 18-49 lead-in from “SVU” for the third time this season, growing by a best-yet +15%.

L+7: “Chicago P.D.” originals are growing by an average +67% in 18-49 rating (from a 1.63 to a 2.73) and more than 3.3 million viewers overall (7.3 million to 10.6 million) going from L+SD to L+7.

Thursday

“The Biggest Loser” (1.2/4 in 18-49, 4.5 million viewers overall from 8-9 p.m. ET) grew week to week by +9% in 18-49 rating (1.2 vs. 1.1) and +6% in total viewers (4.5 million vs. 4.2 million). “The Biggest Loser” outrated ABC’s “The Taste” in the time period from 8-9 p.m. in every key measure.

L+7: This season, “The Biggest Loser” is increasing by an average +36% in 18-49 rating (from a 1.24 to a 1.69) and 1.0 million viewers overall (4.6 million to 5.6 million) going from L+SD to L+7.

“Bad Judge” (0.7/2 in 18-49, 2.9 million viewers overall from 9-9:30 p.m. ET) maintained its full 18-49 rating week to week in 18-49 (0.7 vs. 0.7) and was up +5% in total viewers (2.9 million vs. 2.7 million).

L+7: “Season to date, “Bad Judge” originals are growing by an average of +41% in 18-49 rating (from a 0.98 to a 1.38) and 1.1 million viewers overall (4.0 million to 5.1 million) going from L+SD to L+7.

“A-to-Z” (0.6/2 in 18-49, 2.1 million viewers overall from 9:30-10 p.m. ET) generated a week-to-week gain of +20% in 18-49 (0.6 vs. 0.5) and +21% in total viewers (2.089 million vs. 1.725 million). The 0.6 rating in 18-49 matches the show’s top score since Dec. 11 (0.8).

L+7: So far this season, “A-to-Z” originals are increasing by an average of +35% in 18-49 rating (from a 0.79 to a 1.07) and 634,000 viewers overall (2.8 million to 3.4 million) going from L+SD to L+7.

“Parenthood” (1.3/4 in 18-49, 4.4 million viewers overall from 10-11 p.m. ET) delivered its second-most-watched telecast of the season, behind only the 4.6 million of Jan. 8. Versus the same night last year, “Parenthood” was up in total viewers by +3% (4.4 million vs. 4.3 million) and even in 18-49 (1.3 vs. 1.3). “Parenthood” was also up week to week by +8% in 18-49 rating (1.3 vs. 1.2) and +7% in total viewers (4.400 million vs. 4.117 million). In the time period, “Parenthood” ranked #1 among ABC, CBS and NBC in women 18-49 and adults, women and men 18-34.

L+7: “Parenthood” originals are growing by an average of +80% in 18-49 rating (from a 1.26 to a 2.27) and 2.5 million viewers overall (4.1 million to 6.6 million) going from L+SD to L+7.

Upscale: “Parenthood” is the #2 most upscale primetime series on the Big 4 networks, indexing at a 165 among adults 18-49 living in homes with $100K+ incomes (“most current” L+3 results, 100 represents an average concentration of those homes), behind only NBC’s “Parks and Recreation” (168).

Friday

NBC tied for #1 for the night among the Big 4 in adults 18-49 (1.2 rating, tied with ABC and CBS).

In its second week in a new, earlier time period, “Constantine” (0.9/3 in 18-49, 3.5 million viewers overall from 8-9 p.m. ET) grew week to week by 0.1 of a point or +13% in adult 18-49 rating (0.9 vs. 0.8) and +13% in total viewers (3.5 million vs. 3.1 million. “Constantine” delivered its most-watched episode since Nov. 21 (3.5 million at 10 p.m.).

L+3: The prior week’s “Constantine” grew by +65% in 18-49 rating (from a 0.78 to a 1.29) and 1.1 million viewers overall (3.1 million to 4.2 million) going from L+SD to L+3. L+7: “Constantine” originals this season are increasing by an average of +79% in 18-49 rating (from a 0.98 to a 1.75) and more than 1.8 million viewers overall (3.4 million to 5.3 million) going from L+SD to L+7.

“Grimm” (1.3/4 in 18-49, 5.0 million viewers overall from 9-10 p.m. ET) grew week to week by +8% in 18-49 (1.2 to 1.3) and +9% in total viewers (4.967 million vs. 4.618 million (5.0 million vs. 4.6 million). In the time period, “Grimm” ranked #2 among the Big 4 in adults 18-49 and tied for #1 in men 18-49 (1.1) and men 25-54 (1.6).

L+3: The previous week’s “Grimm” increased by +76% in 18-49 rating (from a 1.16 to a 2.04) and more than 2.3 million viewers overall (4.6 million to 7.0 million) going from L+SD to L+3. L+7: “Grimm” originals this season are growing by an average of +83% in 18-49 rating (from a 1.26 to a 2.30) and more than 2.7 million viewers overall (5.0 million to 7.8 million) going from L+SD to L+7.

“Dateline NBC” (1.3/4 in 18-49, 5.7 million viewers overall from 10-11 p.m. ET) grew +30% week to week in adults 18-49 (1.3 vs. 1.0) +36% in adults 25-54 (1.9 vs. 1.4) and +27% in total viewers (5.7 million vs. 4.5 million). “Dateline” won the hour among ABC, CBS and NBC in adults, men and women 18-49 and adults, men and women 25-54. “Dateline NBC” delivered its top Friday results since Dec. 19 in 18-49 and total viewers (1.3 in 18-49, 6.8 million viewers overall) and matched its 18-49 high since Nov. 21 (1.5), while hitting its high in 25-54 since Nov. 21 (2.0). L+3: The prior week’s “Dateline” grew by +30% in 18-49 rating (from a 1.01 to a 1.31) and 1.0 million viewers overall (4.5 million to 5.5 million) going from L+SD to L+3.

Saturday

NBC Sports coverage of the “U.S. Figure Skating Championships: Women’s Free Skate” (0.5/2 in 18-49, 3.334 million viewers overall from 8-11 p.m. ET) ranked #2 for the night among the Big 4 networks in total viewers. Saturday’s coverage virtually equaled the event’s results for the last comparable telecast in a non-Olympic year (0.5/2 in 18-49, 3.321 million viewers overall from 8-11 p.m. on Saturday, Jan. 26, 2013). From its first hour to its third, the “U.S. Figure Skating Championships” grew by 0.2 of a point or +50% in 18-49 rating (0.4 to 0.6) and by +31% or in total viewers (2.9 million to 3.9 million).

Sunday

NBC won the night among the Big 4 in adults 18-34, 18-49 and 25-54 and women 18-34, 18-49 and 25-54 with the top “Miss Universe” in 18-49 since 2009 and the most-watched “Miss Universe” since 2006, plus the most-watched Sunday “Dateline” since February 2012..

“Dateline NBC” (1.2/4 in 18-49, 6.7 million viewers overall from 7-8 p.m. ET) grew week to week by +71% in adults 18-49 (1.2 vs. 0.7), +100% in adults 25-54 (1.8 vs. 0.9) and +65% in total viewers (6.7 million vs. 4.1 million). It was the most-watched Sunday “Dateline” since Feb. 12, 2012 (6.8 million from 7-9 p.m.). In the time period, “Dateline” ranked #2 among the Big 4 in adults 18-49, ahead of CBS’s “60 Minutes” (1.2 vs. 1.1) and tied with “60 Minutes” for #2 in adults 25-54 (1.8 each).

“The 63rd Annual Miss Universe Pageant” (2.0/6 in 18-49, 7.7 million viewers overall from 8-11 p.m. ET) earned the event’s top 18-49 score since Aug. 23, 2009 (2.1) and was the most-watched “Miss Universe” since July 23, 2006 (9.6 million). Versus last season, “Miss Universe” was up by +122% in adult 18-49 rating and up +104% in total viewers (with a 2.0/6 vs. a 0.9/3 in 18-49 from 9-11 p.m. on Saturday, Nov. 9, 2013; 7.7 million viewers overall vs. 3.8 million).

“Miss Universe” attracted NBC’s best total-viewer result in the slot excluding sports and the Golden Globes in four years (since Jan. 9, 2011 with “Dateline” and the premiere of “The Cape,” 8.0 million).

“Miss Universe” won the time period among the Big 4 in adults 18-49 as well as adults 18-34 and 25-54 and all key adult-female demos. From its first half-hour to its sixth, “Miss Universe” grew by +56% in adults 18-49 (1.6 to 2.5) and +30% or 2.1 million persons in total viewers (6.8 million to 8.9 million).