40 Technical SEO Mistakes — SEMrush Study 2017

Performing a complete site audit is a complicated and ongoing process that includes dozens of checkpoints and diverse knowledge. This proves, once again, that creating and supporting a vigorous and prosperous website can be a difficult quest for beginners and sometimes even for experienced specialists.

Performing a complete site audit is a complicated and ongoing process that includes dozens of checkpoints and diverse knowledge. This proves, once again, that creating and supporting a vigorous and prosperous website can be a difficult quest for beginners and sometimes even for experienced specialists.

There are no perfect websites without any room for improvement. Hundreds and even thousands of issues might appear on your website. So which issues do you really need to focus on first?

We decided to find some answers by conducting a study on the frequency with which SEO mistakes appear on websites. We collected anonymous data on 100,000 websites and 450 million pages using the SEMrush Site Audit tool to determine the most common on-site technical and SEO mistakes and issues.

Fast mobile sites get more customers. Let’s help get yours up to speed

How long does it take for your mobile site to load? Five seconds? Ten seconds? These few seconds could be the difference between keeping visitors on your site or losing them – because people aren’t willing to wait. In fact, most sites lose half their visitors while loading.

And 46% of people say that the most frustrating thing about browsing on their phone is waiting for slow pages to load.

With a little help, we believe every business can have a fast mobile site. That’s why we’re launching a new set of features to test your site’s speed on Test My Site.

The Complete 110-Point Ecommerce Optimization Checklist You’ve Been Waiting For

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You want to optimize your ecommerce site, but where do you begin? What do you look for? What page elements are worth evaluating?

At Conversion Sciences, we have a checklist that our team goes through when evaluating a new client website, and today, we’re going to share that checklist with you. This checklist includes virtually everything you’ll want to consider optimizing while putting together your own A/B testing campaign.

This is not a list of everything you should test. It’s a list of everything you should consider testing.

The Origins Of Brand Positioning

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It is with great sadness that we mark the passing of Jack Trout who died Sunday at the age of 82. To many in the business of building brands, Jack was a pioneer, a mentor, and a game changer.

In 1969, he and his partner, Al Ries, introduced the now highly valued concept of positioning in the paper “Positioning Is A Game People Play In Today’s Me-Too Market Place.” This became the genesis of their ground-breaking first book, Positioning: The Battle Of Your Mind.

Positioning would quickly grow into one of the world’s most powerful business concepts, a countermeasure to the noise and confusion that plagues the minds of consumers searching for value in an over-communicated society.

The Six Visual Trends For 2017: Getty Images

Jacqueline Bourke (pictured below), senior creative insights manager at Getty Images, paid a recent visit to Australia, and B&T decided to take the opportunity quiz her on this year’s visual trends and how they will shape the advertising and marketing landscape.

The last 12 months has been a year of change. Be it political, cultural, or social, these past 12 months have been filled with some big – albeit shocking – revelations. These wider issues often have a direct impact on content, including imagery that consumers expect to see, and as such, the images brands will use.