So, here’s the Motorsport Question of the Day - Do you want to know the details on how the ‘chefs prepare the feast’ [eg; the facts behind the Business, Marketing, Rules-Making of Racing] OR are you happy just enjoying the ‘meal’ / watching the Racing?

It’s one thing to make a video. It’s another to get the views. It’s harder if you’re a corporate entity pushing a product message. “Infomercial!”, you viewers scream. “Sellout!”, is usually next. But, Castrol got 4.6MM views within the 1st 30 days. Here’s the video and here’s how.

This Nissan Motorsport / Darren Cox interview is ‘stunning’ in so many ways! I want to assume the Automotive News reporter was asking the questions in a certain style for a reason [or is the Automotive-Reporting Industry THIS detached from Auto Racing?].

I spoke with Mr. Cox, in preparation for a speech I was asked to do - The Front-Engine FWD 4WD Nissan NISMO Hybrid Le Mans Race Car UNSETTLES Everything You Think You Know About Racing [Transcript will be posted to /ShakeDown in the next days].

Let's cover the attention-grabbing cars of the 2014 Concours and Motorsports Reunion from right here - My NYC sofa. Because a] I'm not good at begging for OEM invites and b] There's that whole 'After /DRIVE' thing for me. So, I won't be on-site. But nbd, bfd, omfg, imo, I screwed up! What's the emoji for THAT?

Racing is never simple. That's an old adage that always rings true. But even in a series that's relatively easy to get into, like the Pirelli World Challenge, the amount of thought that goes into being the slightest bit faster than everyone else takes skill. As you can see here.

The Pirelli World Challenge series, Fiat USA, Pirelli Tire, and SRT Motorsports thought it a great idea to give me an inside look at SCCA Pro Racing from the seat of this Fiat 500 TCB car at Mid-Ohio July 31-Aug 2.