“In the context of a traditional mythology, the symbols are presented in socially maintained rites, through which the individual is required to experience, or will pretend to have experienced, certain insights, sentiments and commitments.”

“The symbols are presented in socially maintained rites, (the Jayhawk mascot, the singing and chanting together) through which the individual is required to experience, or will pretend to have experienced, certain insights, sentiments (adoration for the team) and commitments (sharing an experience with 15,000 screaming fans).”