The new line of Generation 4 watches is packed with unique design traits to make room for customisation from strap to dial – offering a plenty of watch faces ranging from fashion forward to novelty for the users to choose from. Additionally, users can now charge their device within an hour to last all day owing to the optimised charge time.

Powered with Wear OS by Google and the Qualcomm Snapdragon Wear 2100 platform, the new devices offer features such as heart-rate tracking, untethered GPS, swim-proof functionality, etc.

“At Fossil, it is our endeavour to provide our customers with the best of both, fashion and technology. With the launch of next Generation of smartwatches, we have amplified the technological features on the wrist while maintaining our aesthetically fashioned designs, creating an experience individual to each consumer. We are certain they will enjoy it”, said Johnson Verghese, Managing Director, Fossil Group.

According to the company, the heart rate functionality was long wanted by consumers and is also considered a top priority for all the brands in their next gen smartwatches. Additionally, Fossil group wanted to create exclusive watch dials that allowed users to easily access manual readings directly from their watch face. Whether going for a run outside or hitting the gym, you can automatically track your heart rate during logged exercises with Google Fit.

“Take a manual heart rate reading and automatically track heart rate across multiple types of workouts using Google Fit. Heart rate graphs show progress throughout a large variety of workouts and improves workout tracking experience. And exclusive-to-Fossil, dials have heart rate integrated into the designs, showing users their beats per minute on their watch face at a quick glance,” the company said.

The GPS capabilities allow users track walks, and runs, hikes, bike rides, and more via Google Fit and third-party fitness apps without having to bring your phone along. Your watch will automatically map and track your location and distance during logged workouts. And thanks to added swim proof functionality, users can track swim workouts, hang poolside or hop in the shower without risk of damaging their smartwatch.

The new collection features four unique styles: a matte steel case on a black leather strap, a gunmetal steel case on a brown leather strap, a matte black steel case on a black silicone strap and an all-over gunmetal stainless steel case on a three-link bracelet.

New and exciting customisable dials include the neon Flicker dial, which changes colour automatically throughout the day, and the interactive heart rate dial, which creates a rippling water effect with the tap of a finger. Display dial effects change are based on local weather behaviour.

The watch retails for Rs 24,995 to Rs 25,995.

The new Emporio Armani Connected touchscreen smartwatch features the new digital dial designs, a striking stainless steel case, and an eye-catching 1.19-inch AMOLED display with an ambient sensor to enhance battery life. The watch is priced between Rs 25,995 to Rs 29,995.

Equipped for every consumer need, the Michael Kors Runway smartwatch features new digital dial designs that connect to and visually show your heart rate, making it easy to measure and track. Additionally, updates to the My Social app—a feature that allows users to showcase their Facebook and Instagram photos right on their watch dials—will allow you to customize your social photo dials with Michael Kors-themed stickers. The watch retails for Rs 21,995 to Rs 33,995.

Further, the Skagen Falster 2 is one of the only smartwatches on the market with a magnetic steel-mesh strap, which allows for easy fastening and a secure fit. The watch retails for Rs 19,995 to Rs 21,995 and is powered with Wear OS by Google Wear OS and works with phones running Android 4.4+ (excluding Go edition) or iOS 9.3+.