A strategic review of Brown-Forman's European wine business resulted in the marketing of its wine brands being integrated with spirits, which meant that managing director David Cox and marketing director Simon Legge left the company. Fetzer and Bonterra wines received promotional price support in the off-trade, along with experiential marketing and tasting activities across the UK at events such as the Chelsea and Hampton Court flower shows. The company is also a sponsor of the Big Chill festival. Bonterra launched a Sauvignon Blanc and a rosé in Waitrose.

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