Social media has many uses, but how can Jamaican businesses fully integrate it to drive their business results? That was the feedback from many of the PSOJ’s members, that had inspired us to hold our first annual Social Media Business Conference- which was oversubscribed!

We took your comments from our pre- and post-conference survey – where 100% of respondents said they would recommend the event to a colleague – and we have planned this year’s event to be even more practical.

We want you to be able to implement what you experience on the day at work the day after.

The on the day agenda is based on Jamaican business needs. Only 28% companies said their current digital marketing strategy is focused on achieving return on investment. 55% said their main challenge was a lack of capacity and available skills.

At this year’s conference, you’ll hear from local and international speakers and panelists about how they’ve achieved return on investment and grown their businesses. Meanwhile, Hootsuite, who have certified over 250,000 social media professionals, will share their advice on building skills and capacity in the workplace to help drive performance, and hence, ROI.

You’ll also take part in a digital engagement activity –on the day of the event, which will help conclude the event as a practical example of to interpret activations and campaigns into long-term: always on engagement-led digital strategy.