How can marketers satisfy this unquenchable desire for new content? One technology that helps tackle the need for developing and delivering a constant stream of personalized content to customers is natural language generation (NLG).

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Adobe Completes Acquisition of Magento Commerce

Jun 26, 2018

Adobe announced the completion of its acquisition of Magento Commerce, a commerce platform. The addition of the Magento Commerce Cloud to the Adobe Experience Cloud will deliver a single, end-to-end digital experience platform including content creation, marketing, advertising, analytics, and commerce for B2B and B2C customers. The Magento Platform brings together digital commerce, order management, and predictive intelligence to enable shopping experiences that scale for businesses of any size.

At the core of every great experience are content and data, which enable the consistent, personal, intuitive experiences consumers have come to expect. Commerce is integral to the customer experience—whether on the web, mobile, social, in-product or in-store. Adding commerce to the Adobe Experience Cloud enables customers to make every moment personal and every experience shoppable.

Magento Commerce Cloud brings digital commerce and order orchestration for both physical and digital goods across a range of industries, including consumer packaged goods, retail, wholesale, manufacturing, and the public sector. The Magento Platform is built on proven, scalable technology supported by a vibrant community of more than 300,000 developers. The Magento partner ecosystem provides thousands of pre-built extensions, including payment, shipping, tax, and logistics. This level of flexibility enables businesses to quickly ramp and iterate their commerce experience with their changing business needs.

With the acquisition now closed, Magento Commerce CEO Mark Lavelle will lead the Magento Commerce Cloud business, reporting to executive vice president and general manager of Adobe’s Digital Experience business unit, Brad Rencher.