Tim Cook Cools Down 5-inch iPhone Rumors

When it comes to the smartphone market, there is clearly a demand for devices with larger screens. Just look at all the Android handsets with their 5-inch screens and how they are doing so well. When it comes to the smartphone screen size, Apple is clearly lagging behind the competition. There are ongoing rumors that Apple will release a larger iPhone down the line but Tim Cook has something to say about these rumors.

During the Q2 earnings call, Apple CEO Tim Cook responded to a couple of questions. Cook was asked on the company's stance regarding 5-inch screen devices and he has this to say:

My view continues to be that iPhone 5 has the best display in the industry. We always strive to create the very best display. Some customers value large screen size. Others value other factors such as resolution, color quality, white balance, reflectivity, power consumption, compatibility of apps, and portability. Our competitors have made some significant tradeoffs in many of these areas to ship a larger display. We would not ship a larger display iPhone while these tradeoffs exist.

So it appears that Apple is not yet ready to release an iPhone with bigger screens, especially when there are compromising factors down the line. True enough in the past, Apple has went out of its way to justify their decision to release the iPhone 5 with its 4-inch tall display. With all that's said and done, an iPhone with a larger screen can't be ruled out but not until Apple's manufacturing partners can provide 5-inch displays that meets the company's high standards.

Do you agree with Apple's "one size fits all" stance? Or do you want a larger iPhone? [via MacRumors]