Today, Apple Search Ads rank as the 3rd best advertising network, behind only Facebook and Google, for mobile app installs. App marketers around the world are investing more of their resources in Apple Search Ads. Here’s why.

When running your campaign, one way of separating your keywords is Discovery, Generic, Competitor, and Brand Keywords. It’s time to look closer at Brand Keywords campaigns and understand how and why Brand Protection is an important topic.

Apple Search Ads is not only a lucrative paid channel but also one that will get you organic keyword uplift. To get the best bang for your buck, here are the Apple Search Ads keyword strategies you need to put into use.

Running a campaign without prior ASA knowledge is a dangerous path to go down. You put yourself at risk of wasting both valuable time and money. In addition, you’re losing potentially great users. There are a few tactics you should put into action to ensure the best possible Search Ads results. That’s why we’re going to talk about the top 5 ASA best practices.

December 2017, about a year after Apple Search Ads launched, Apple went ahead with a few renovations. They renamed the main PPC channel, Apple Search Ads Advanced and introduced a lite version, Apple Search Ads Basic. What’s the difference between basic and advanced?

Apple Search Ads, what are they and how can they help you grow your app? Let’s find out. Apple launched this ad feature only in October 2016 with the intention of helping app developers get their apps found by more specific audiences.