Health & Wellness Blog

Among beauty consumers, says Denise J. Herich of The Benchmarking Company, there is a “big perceived value of natural and organic products.” According to her firm’s research, consumers believe that natural ingredients are worth more; and they are willing to pay accordingly for products formulated with naturals.

Where to begin​

The Benchmarking Company recently completed a research project, gathering data on consumer perceptions of, expectations for, and curiosity about natural personal care and beauty products.

The ADA Council on Scientific Affairs’ Acceptance of AloeSense® Toothpaste is based on its finding that the product is effective in helping to prevent or reduce tooth decay, when used as directed.
AloeSense® is a registered trademark of Optimal Healthcare Products, LLC.
*Academy of General Dentistry, Aloe Benefits for Dentistry, 2005