New York City Is Reminding Travelers That It’s a Cultural and Creative Capital

Beth J. Harpaz, Associated Press

- Nov 20, 2017 4:00 pm

Skift Take

NYC & Company is still using ubiquitous buzzwords and phrases such as “local,” “authentic” and “unique experiences” in its latest marketing campaign. But it seems like the tourism board is finally using those catchphrases in a useful way – to encourage tourists to support local businesses – which often rely on tourism dollars for survival.

— Dan Peltier

Share

Tweet

Share

Post

Send

The tourism agency NYC & Company on Monday launched a new campaign called “True York City” designed to promote iconic attractions as well as unique experiences, neighborhoods and local businesses.

The $15 million marketing campaign in the U.S. and 16 other countries will use the phrase “Famous Original New York City” on billboards, ads, Instagram and other social media. A website at nycgo.com/famousoriginal launched Monday with video, photos and stories.

The campaign invites locals and visitors to share why they love the city using the hashtag #TrueYorkCity.

NYC & Company CEO Fred Dixon said the campaign encourages travelers “to go beyond the selfie, to go beyond their top bucket list and explore and engage more deeply with the destination.”

Photo Credit: New York City's new global marketing campaign is its largest yet. Pictured are chess players at Union Square in Manhattan, a local staple, who are shown in NYC & Company's "Famous Original New York City" campaign video. NYC & Company