entertainment marketing podcast – Hollywood Brandedhttps://hollywoodbranded.com
The Entertainment Marketing ExpertsFri, 04 Aug 2017 19:01:48 +0000en-UShourly1https://wordpress.org/?v=4.8product,placement,entertainment,marketing,celebrity,endorsement,influencer,partnerships,digital,marketing,event,sponsorshipBusiness/Management & Marketinginfo@hollywoodbranded.comStacy JonesStacy Jonesnoproduct,placement,entertainment,marketing,celebrity,endorsement,influencer,partnerships,digital,marketing,event,sponsorshipLet’s make that entertainment magic happen for you!Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.Podcast EP 8: Does Your Social Media Influencer Have Instagram Real Followers? | Hollywood Brandedhttp://feedproxy.google.com/~r/HollywoodBrandedPodcast/~3/3zYRG7L7Ot4/
https://hollywoodbranded.com/instagram-real-followers/#respondWed, 22 Mar 2017 19:01:40 +0000info@hollywoodbranded.com (Stacy Jones)https://hollywoodbranded.com/?p=16811/In this episode, Stacy shares five simple steps to help you find out if an influencer has fake Instagram followers, so that you can get the most bang for your buck!

The power of Instagram influencer partnerships has been proven to impact brand sales. A simple post featuring a product and a few carefully chosen words and hashtags can lead to thousands of sales overnight. But choosing your Instagram influencer partner isn’t as easy as just seeing who has the biggest fan base, as even on this platform fake followers can be bought!

It’s significant to keep tabs on potential influencers to ensure that your influencer is reaching actual people and not just spam-bots and fake accounts. What good are their numbers if they’re not reaching a good percentage of real users?There are a few simple steps a brand manager can do.

Look if their followers have an updated status. Fake accounts usually have minimal activity.

Compare the engagement ratio of likes based on the number of their followers. If numbers of likes are too small over their followers, chances are they have “dead accounts” following them.

Check if most of the interaction are spammy comments. Does it make senses or unrelated to the topic?

See if Any “Buying” Services Follow The Account.

Use a tool like InstaCheck to check if your influencer has a lot of fake followers.

Want to know more? Download the full transcript for more details and get a chance to win a FREE Facebook group access exclusive for Hollywood Branded Premium members only.

]]>https://hollywoodbranded.com/instagram-real-followers/feed/0https://hollywoodbranded.com/instagram-real-followers/Podcast EP 7: Product Placement Marketing Strategies – 3 Important Steps That You Should Know | Hollywood Brandedhttp://feedproxy.google.com/~r/HollywoodBrandedPodcast/~3/qJd6EjYF_j4/
Sat, 11 Mar 2017 08:52:31 +0000info@hollywoodbranded.com (Stacy Jones)https://hollywoodbranded.com/?p=16759/Every brand (and their agency) gets excited when they get that phone call to become a star on that next great TV show or film. Unfortunately, time is of the essence, and if you don’t have a product placement strategy plan in place to seize that golden opportunity, your brand will be left in the dust.

Why Should You Have An Effective Product Placement Marketing Strategy Plan?

Every brand (and their agency) gets excited when they get that phone call to become a star on that next great TV show or film. Unfortunately, time is of the essence, and if you don’t have a product placement strategy plan in place to seize that golden opportunity, your brand will be left in the dust.

You may have concerns – like whether or not the production will be a good fit, but taking too much time to consider the option may cost you. In fact, if your response is not immediate, it is highly likely the production will be calling your competitors, seeking the next yes answer before you have made up your mind. But there are steps you can take to have a strategy plan in place, and be at the ready to know if you even will want to move forward.

Product placement marketing tips relevant articles that you should check

]]>https://hollywoodbranded.com/product-placement-marketing-strategies/Podcast EP 6: Hacks To Encourage Celebrity To Come To Your Event |http://feedproxy.google.com/~r/HollywoodBrandedPodcast/~3/XxXS9_ZQKPw/
https://hollywoodbranded.com/encourage-celebrity-to-come-to-your-event/#respondFri, 10 Mar 2017 20:50:07 +0000info@hollywoodbranded.com (Stacy Jones)https://hollywoodbranded.com/?p=16741/In this episode, Stacy discusses the 8 steps a brand manager needs to take to invite a celebrity to an event, and not sabotage a celebrity endorsement partnership, while ensuring that the brand gets everything it needs from the experience.

In this episode, Stacy discusses the 8 steps a brand manager needs to take to invite a celebrity to an event, and not sabotage a celebrity endorsement partnership, while ensuring that the brand gets everything it needs from the experience.

How to Encourage A Celebrity To Come to Your Event?

That’s a tricky and common question for brands who want to invite a celebrity to come to their event. Why brands need it? One primary reason is that celebrities are one of the best ways to grab media attention – so having them on your trade show or brand launch events is really a wow factor to increase your consumer awareness. However, safeguards ARE needed to make sure time, energy and the all important dollar are saved to the greatest degree possible.

Not only do these celebrities not attend for free – you need to negotiate every single thing up front. Forget to ask for a social post? Need a CEO meet and greet? Spend more in the long run.

Even when the brand does secure the celebrity with cash, many brand managers sabotage the process by not being prepared with enough knowledge up front to truly get expectations met at the end of the day.

Brands bring in celebrities to events because:

Celebrities get media to attend and cover the event.

Celebrities provide photo opportunities that will later make the event appear even more exciting – especially the sizzle reel.

Celebrities can impact their fan bases through social media and raise awareness of the event.

Celebrities are PR friendly, providing content for public relations story development.

Celebrities excite other event attendees, whether they are distributors, C-level executives or the public.

Celebrities get more (unpaid) celebrities to attend.

Before initial contact is made with a celebrity, the brand manager needs to figure out the overall plan, as without one securing celebrities can become quite costly, take up a lot of wasted time, and ruining executive’s expectations.

A case in point: Celebrities won’t ‘add-on’ aspects to their event attendance after the offer is made without significantly raising their fee. In the worst of cases, some poorly planned activations have stirred up legal issues and negative public attention.

Not enough information and hungry for more? Download our full transcript to get a chance to win worth of $500 rent my brain consultation for FREE.

Does product placement in films cost big bucks?

Product placement in films cost is one of the most common questions that we receive, and most people really think that product placement can break your bank account! And even more people think only big brands can afford product placement. But it’s not true, and in this podcast we discuss how ANY brand can achieve product placement movie and TV fame!

Most people think they know about the world of brand integration and product placement, yet many people don’t understand that many things they hear about the practice are just that – myths.

These Are A Few Common Misconceptions About Product Placement in Films That We Want To Dispel

Product Placement Costs Big Bucks

You Have To Be A Big Company To Do Brand Integration & Product Placement

Your Success Ends After The Placement Has Aired

If Your Brand Doesn’t Get A Verbal Mention Or Front And Center Placement, It Doesn’t Count

Alright, want to know why these myths affect brand integration? If you are a brand (of ANY size), you might want to download the full transcript to learn how product placement can help you boost your awareness without spending big $$.

Steps To Create A Successful Celebrity Event Activation

As we discussed in our last podcast, sponsoring celebrity events is one of the lowest cost and fastest turnaround options for brand managers to obtain tangible assets that can be shared with consumers, news outlets and retail distributors to impact sales. Events attract top tier press, and provide content takeaways that can easily be seeded to press. Events also provide the opportunity to create brand advocates and build relationships with attending celebrities. These celebrity event activations range from film festivals, fashion shows, award shows, premiere parties, celebrity birthdays, charities and custom events.

In our last podcast we spoke about these five steps:

As a first step, source relevant events

As a second step, have a team be on hand to activate the event

Design the layout

The 4th suggested step is to participate in the red carpet

Our fifth Step Is To Ensure The Team Has Overall Brand Knowledge & Touch Points

But many brands don’t take advantage of the full potential of an event, and in this podcast you will learn seven more steps brand managers should know before they activate their next event sponsorship.

Relevant article about successful celebrity events that you should check out

The Celebrity Stamp Of Approval

43% of consumers are influenced to buy products or services after seeing a brand endorsed by a celebrity. In fact, 72% of brands and agencies use entertainment marketing in their current marketing mix. There is not doubt about the great level of influence celebrities have in our society.

The clothes that celebrities and social influencers wear one day fly off the shelves the next and when celebrities say they like a certain product, the sales of that product increases by double digit percentages.

Relevant article about successful celebrity events that you should check out

The Event Activation

Sponsoring celebrity events is one of the lowest cost and fastest turnaround options for brand managers to obtain tangible assets that can be shared with consumers, news outlets and retail distributors to impact sales. Events attract top tier press, and provide content takeaways that can easily be given to press as a follow up. Events also provide the opportunity to create brand advocates and build relationships with attending celebrities.

In this episode, Stacy shares three reasons why brands can win big time on screen and still make affordable product placement magic happen.

Myth About Product Placement

Most brands think that product placement costs a lot of dollars, which is a common misconception many believe. While this holds true for what is known as brand integration, where money is exchanged to guarantee a specific story line centered on the brand, it is not true for over 90% of what ends up on the small and big screen alike.

What then does is take, instead of cash, to forge a strong brand-production bond?

There’s a way brands can squeeze in, in between the lines. Film studios and TV networks do restrict certain categories of brands, seeking either monetary involvement in the form of a media buy and integration, or a promotional partner that will leverage their media to co-brand the production – bringing new viewership and higher box office sales.

Want to know more? Download the full transcript for more details and get a chance to win a FREE Facebook group access exclusive for Hollywood Branded Premium members only.

]]>https://hollywoodbranded.com/how-to-make-product-placement/feed/0https://hollywoodbranded.com/how-to-make-product-placement/Podcast EP 1: How Social Influencers Make Money | Hollywood Brandedhttp://feedproxy.google.com/~r/HollywoodBrandedPodcast/~3/wKJ3w4BE3jk/
https://hollywoodbranded.com/how-influencers-make-money/#respondThu, 02 Mar 2017 19:53:09 +0000info@hollywoodbranded.com (Stacy Jones)https://hollywoodbranded.com/?p=16212/In this episode, you’ll find out more about how content producers and influencers make money, and why as a brand you should start budgeting for digital content and PR. When we work with brands for social influencer campaigns, the hot topic is of course... money. What does it cost?

How Influencers Make Money?

In this episode, you’ll find out more about how content producers and influencers make money, and why as a brand you should start budgeting for digital content and PR.

When we work with brands for social influencer campaigns, the hot topic is of course… money. What does it cost? And that question is not just about the agency fee we charge to research, cultivate and activate that partnerships to ensure success, but rather, the fee that may be paid to the content producer.

Even PR has changed in recent years, with more paid campaigns partnered with content producers to create native and organic coverage of a brand. Why is this? Well… the bygone era of traditional advertising is just that. Gone. And people want – and need – to be paid for their time.

So How Do Online Sites and Content Producer Make Money?

Unless it’s just a part-time hobby, most content platforms and producers are there to make money. And there are a few ways they can be successful at it. Some of which work better than others. There are hard costs to producing content. Time being just a scratch on the surface of those hard costs. Blogs and publishing sites have to pay money for software, hosting fees, plug-ins to make their sites better, clear imagery unless they create their own, cameras, editing software, and the list just goes on.

And in the old days, this was very simple. You charge the reader. And we all know that doesn’t go over so well. When was the last time you felt it was worth more than perhaps your email address to be able to sign up and read something? Most of you reading this probably don’t even want to give away your email address unless the content is really going to be that good. (And that’s why you have a fake address to some yahoo account, right?)

Other Ways How Influencers Make Money

Affiliate Marketing – Basically, there are sites where brands are willing to pay for every revenue an influencers/content producers can convert, they can usually be paid by clicks or commission. Most of the affiliate sites allow content producers to embed links that tie them to whatever product they are promoting. When a reader clicks on the link and subsequently makes a purchase, the content producer gets a little kickback too. There are not hundreds or thousands of affiliate marketing links tied to brands out there – but hundreds of thousands, and most major (and many smaller) retailers offer them.

Being Paid By Brands – Most influencers that have a big fan based usually sponsored by brands to write original content for them either a reviews, tutorials or an article. Fee ranges depending on how big their network is and how good they are. Another way around is “product placement”, in which the influencers featured a brand in their video

Download the full transcript for more details and get a chance to win a FREE Facebook group access exclusive for Hollywood Branded Premium members only.