The young woman, who identifies herself as Jessica Martin, in the ?Save Detroit? satirical video is played by metro Detroit actress Jennifer Proescher.

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The guy behind the viral online spoof to raise half a billion to save Detroit is wielding his satire again.

His latest video is a quick-cut stream of logos for Say Nice Things About Detroit, Made in Detroit, Imported from Detroit, Seed Detroit, Popup Detroit and dozens more. As a robotic voice reads each one out loud over the course of three minutes, the point hits home. Invoking the city's name for marketing purposes can work for nearly anything and yet mean almost nothing.

"I'm fascinated by this idea: Who is Detroit? What do you mean when you say it?" says Oren Goldenberg. "We don't have any ...