Netflix now lets you share a favorite title directly to Instagram Stories

Having reached critical mass, Netflix shows are now influencing culture — whether that’s prompting everyone to “tidy up” or causing chaos with “Bird Box”-inspired challenges. For good or bad, what happens on Netflix is talked about, memed and shared across the social media landscape. Today, Netflix is launching a new feature aimed at better inserting its brand into those online conversations: Instagram Story integration.

Launching first on iOS, Netflix users will be able to share their favorite movies and shows to their Instagram Story right from the Netflix mobile app.

The feature will add the title’s custom art to a users’ Instagram Story, where it remains visible for 24 hours. The Story can also be customized with other options, like a user poll, for example.

If the viewer has the Netflix app installed on their iPhone, they’ll see a “watch on Netflix” link in the Story that takes them to the show’s or movie’s page in the Netflix app when tapped.

This isn’t the first time you could share a show from Netflix’s app to a social platform — that’s been supported for some time.