RIL and Essar Oil Ltd, the only other private refiner in India, had together captured about 17 per cent of domestic retail market for diesel and 10 per cent of petrol by 2006 before heavily subsidised sales by state-run firms took a heavy toll on private firms' fuel sales.

RIL had shut down all of its 1,432 petrol pumps around March 2008 because of huge losses it incurred in trying to match public sector firms, which sold fuel at rates much lower than their cost as they got government subsidies.

The government in June 2010 deregulated or freed petrol pricing by not providing any more subsidies. This allowed Essar to re-enter the retailing arena, selling only petrol from most of its 1,400 outlets.

Diesel, India's most consumed fuel, was deregulated in October last year and since then the private retailers have again entered the market.

Essar started diesel sales from all its outlets and has expanded its network to 1,600, which is likely to go up to 2,500 in one year's time.

The firm had in 2006 touched a market share of 14.3 per cent in diesel and 7.2 per cent in petrol.

The company said it will leverage technology to provide superior customer value across the network. "Consistent 0customer experience across all touch points through efficient mix of people, processes and technology."

RIL had captured the market share in 2006 by owning just 4 per cent of the total petrol pumps in the country. State-run retailers have since then swelled the network to 51,870.

The company is again starting the fleet management programme wherein large fleet operators like truckers are given smartcards which their drivers could use for buying fuel without cash with deliveries that can be monitored online, thereby eliminating pilferage or theft.