Tools for Merchants

Please refer to the desktop version of our website for buttons & mark specification, guidelines and assets.

Marketing guide

Welcome to the community of merchants offering Amazon Pay. Promoting Amazon Pay can result in higher conversion rates, higher average order values and new customers. To ensure you and your customers make the most of this new payment option this marketing guide includes suggested activities and sample content to drive awareness of the Amazon Pay service available on your website.

Web banners and acceptance marks

Display the Amazon Pay acceptance mark

Feature the Amazon Pay acceptance mark in a prominent location on the homepage to promote awareness. Also add a hover-over (tooltip) to briefly explain Amazon Pay (see below for recommended content). A selection of approved payment graphics can be found on our website.

Add a hover-over (tooltip) with the button to explain how Amazon Pay works.

Hover-over copy:

Option 1: Pay now using the payment and delivery information stored in your Amazon account.

Option 2: Are you an Amazon customer? Pay now with address and payment details stored in your Amazon account.

Option 3: Are you an Amazon customer? Pay now with the details stored in your Amazon account.

Banners to be placed on your website

Drive awareness of the availability of Amazon Pay by placing a banner on your homepage or other appropriate areas of your site. The banners below are examples of the best copy to use to announce the availability of Amazon Pay. Please feel free to change the image on the banners to fit with your website aesthetic, all we ask is for the Amazon Pay acceptance mark to appear in the banner. If you do create your own banners, please contact your Amazon Payments account manager before they go live.

Hover-over copy:

Option 2: Are you an Amazon customer? Pay now with address and payment details stored in your Amazon account.

Landing pages and email copy

Option 1: Long Version

Amazon Pay makes shopping easier by allowing you to use your Amazon account information to complete your purchase on (Merchant Name). There is no need to remember multiple logins and passwords for different sites; all you need is your Amazon user name and password. It’s a safe, secure, and convenient way to shop online.

Option 1: Short Version

Amazon Pay makes shopping easier by allowing you to use your existing Amazon account information to pay for and have our items delivered to you. Amazon Pay is another way we can help you to safely and securely shop online.

Option 2: Long Version

Amazon Pay makes shopping on our website even easier by allowing you to speed through checkout using information already stored in your Amazon account to pay on our site. Simply choose from the payment and delivery information stored in your Amazon account; there’s no need to re-enter your payment or address details. Amazon Pay helps you to shop quickly, safely, and securely.

Case studies and testimonials

We are continually looking for interesting stories to share with our customers and merchants. Case studies and testimonials are a great tool to showcase your business success, relationship with Amazon Pay, and customer feedback. If you are interested in discussing this further, please contact your Amazon Payments account manager.

Approvals and questions

All marketing materials must be approved by Amazon Payments. For approval requests, help with content, or general marketing questions, please contact your Amazon Payments account manager or Merchant Support.

Button guidelines

The Amazon Pay image library is designed to match the latest styles used by Amazon.com. As Amazon.com's style evolves, so too will Amazon Payment's. For this reason, along with technical and security considerations, please render images according to our integration guides.

We offer the Amazon Pay button in three colors, gold, frost (light grey), and ink (dark grey). We prefer for the full name “Amazon Pay” to appear on the button. If space or site design does not allow for this, we also have buttons that feature our abbreviated ‘pay-smile’ mark. Your integration can be built to render the button color, size and format that best suits your business.

Color Options

Please refer to the Amazon Pay image library below to see all the button variations.

Gold - recommended

Frost - first alternative

Ink - second alternative

Payment marks & buttons

These images are pre-approved for use on your website, provided you do not make any modifications. If you have a use case in which none of the provided images fit, please contact us to work with you on a solution.

To render these buttons, please call the graphic directly from our servers rather than hosting your own copy. This will ensure you always have the latest, most secure version of the button graphic.