How Dano Sayles Team started their logo design journey

Company name

Dano Sayles & Associates

Overview

We are a top real estate firm on maui that represents Ho'olei, an exclusive high end luxury resort in Wailea, Maui. We are a select group of associates that deal with properties starting at 2 million & up. Despite our elite positioning within our small niche market on Maui, we are fun group with lots of positive energy. Our clients relate well to us & we are very involved in our local community. Dano Sayles, president, has done everything from designing & developing complete subdivisions to building multi-million dollar custom homes. We are in a growth phase with our company and have recently taken on new associates to grow our team.

Tell us a bit about who you are and the people you reach

Our target market consists of
Mostly Baby Boomers (age 45/+) & Some Gen X (age 30/+)
Income Bracket: $1million/+ a year
Typical job:CEOs, Investors, Developers, Retired Wall Street Executives
Primary Residence: Mainly California & Western Canada. Also, Pacific Northwest & Southwest.
These clients are 2nd home buyers who want to won in a luxury resort community & most likely own several homes already (not for the purpose of producing income by renting them but for having multiple homes to reside in throughout the year).

Requirements

Be creative!! We need the logo to have a luxury modern feel. We like earthy modern colors like grey, silver, champagne, white, black, rust, green, taupe, dark brown, etc. A lot of our competitors use the color blue (very Hawaii like) but we would like to stay away from that.

We are looking for a simple & clean look. We are located in Hawaii but No Whales, Dolphins, Turtles, etc...If wanting to do something besides just text perhaps incorporating the shape of the island of maui, or a wave, or whatever you feel looks great! Please keep a sophisticated look.
To find info on us check out (please keep in mind we are re-vamping our brand to be more modern):http://www.hoolei.comhttp://www.wailealiving.com/http://www.hooleiatgrandwailea.com/

Some examples of work we like as far as colors & design style include the websites for the Four Seasons Residences & St. Regis Residences and Papali (http://www.papaliwailea.com/) If possible, we would like to receive these on or before 11/25.