Head of Mobile Strategy (m/f)

DaWanda GmbH

DaWanda is the online marketplace for unique and handmade items. Designers and creatives offer their one of a kind and limited-edition products for sale on www.dawanda.com. Going against the grain of mass-production, DaWanda is a haven for those who value individuality and responsible consumption, as much as they like the latest trends. On the website you can find unique fashion, accessories, baby items and home decor. DaWanda is a social commerce platform, where consumers can exchange creative ideas and find inspiration from one another. Many products are created to the individual specifications of the buyer. For designers and employees alike, DaWanda offers a springboard from which talents can unfold and develop into an amazing career.

We are looking for a driven Head of Mobile Strategy (m/f) to attract and interact with targeted mobile customers and network users. The goal is to achieve superior customer engagement, website traffic and revenue by strategically exploiting all aspects of the mobile marketing roadmap.

Your Responsibilities

You are responsible for the disciplinary and professional management of the mobile team

You develop and implement the mobile marketing strategy, driving more traffic to the mobile app & website

You develop and execute new mobile app features. You manage the entire product development lifecycle, from business requirements, through development and out to release

You create our mobile marketing plan and work with the teams across the company to drive the mobile business through the matrix

You build and own the annual mobile marketing budget

You grow the mobile user base and reach target users using different tactics for mobile acquisition

You manage the presence, performance and optimization on app stores

You improve the tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the traffic by source, and return on investment

You analyze data to identify new opportunities to increase social traffic and social media conversion

You should have

Min. 3 years of experience in mobile marketing or related field. Preferable in a startup or established web business with e-commerce / marketplace experience

Proven track record within mobile marketing within the context of a marketplace or e-commerce platform

Experienced in developing mobile apps

We are looking for a creative and ideas driven individual but also one who is able to use data to frame concepts and plans

Experience of managing a team offering direction and guidance

A team player who enjoys communicating and working together to find solutions

Experience working with mobile apps

Fluent spoken and written skills in German and English

We Offer

Be part of one of Europe’s most loved internet brands

Highly relevant, insightful and challenging tasks

To see your ideas become a reality and generate value

The opportunity for personal and professional development

Participate in an open, creative, innovative company culture

Flexible working hours

Work in a beautiful loft in Berlin Charlottenburg

If you are interested in this position, please send us your complete application stating the earliest date you could start and indicate your salary expectations.