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MSN France and search engine advertising

Journal du Net (in French) has an interview with Gregory Salinger, Director of MSN France, with a special focus on the MSN Search and its sponsored links offer. The tests MSN has been carrying out in the last months showed interesting results, so the MSN contextual advertising program should be officially launched next autumn. The challenge to Google AdSense is about to go live with MSN trying to position itself in different way, offering both sponsored links and “traditional” online advertising opportunities.