There are few things that could top our rebranding launch in Henri Bendel’s NYC Flagshipstore. I mean when you talk about pinch me moments, this is pretty much on the top of our list. However, we like to go big here at Indie Lee so let’s just add the fact that we launched on Earth Day and the anniversary of Indie’s successful surgery – aptly name the “Tumorversary”.

And yet…we actually found a way to top it…literally the cherry on top was seeing it announced on April 22nd in Women’s Wear Daily the premiere daily publication for all things fashion and beauty.