The NBA could soon do away with block letters and large numbers on team uniforms to make room for public sponsors and ad campaigns.

According to NBA commissioner David Stern, who spoke to the issue while in Milan for a Boston Celtics preseason game, team owners have begun to mull over the possibility of placing ads on NBA jerseys.

"It's something that's being discussed by the NBA Board of Governors," Stern said, according A. Sherrod Blakely of CSNNE.com. "This is the one forum that understands that advertising on team jerseys has gone on for decades, both in football and in basketball, virtually every other sport."

Stern has often been in favor of the NBA adding revenue streams. His effort to globalize basketball is one example. And while basketball teams all over the world—even in the formerly league-owned WNBA—have advertisements on their jerseys, Stern does not believe the trend should extend to the NBA.

"As a personal matter, I am not in favor of it, but I'm not standing in the way of it," Stern said. "If my board wants to do it, we'll do it."

The NBA logo, fashioned after former Los Angeles Lakers great Jerry West, is the most recognizable symbol in in the game—and Stern would rather it stay that way, but he won’t stand in the way if NBA owners decide to push for advertisements on uniforms.

"Of all the leagues in the world, the NBA is the only one that has its own logo on it," Stern said. "No information of the manufacturer and no sponsor, and that is something that I have worked hard to preserve for many decades. But I understand that the teams may have to come to consider it. So we're going to let the Board of Governors decide what to do."