Our Products

What's New

The Boulder Trading Company has been supporting lifestyles of health and sustainability since 2007. Our mission is to connect manufacturers of natural, organic and eco friendly green products with consumers in the other parts of the world.

We introduce natural, organic and eco friendly green products around the globe to underserved consumers. We believe that by doing so, we can enhance healthy lifestyles and sustainability in the world. Our founding members are Masashi Tsuchiya and Jeff Dale. Masashi and Jeff met while studying in the MBA program at the University of Colorado at Boulder. Immersed in the thriving organic and natural product community in Boulder, they pledged to help sustainable companies find new ways of reaching consumers around the globe.

Masashi Tsuchiya, CEO, Co-founder, Japanese native, has 15 years of import/export business experience working at a large trading house. He was based in Tokyo and Seattle. Upon arriving in Boulder, Colorado, Masashi was drawn to the LOHAS (Lifestyles of Health and Sustainability) community. Masashi enjoys running in Boulder and taking long hikes in the foothills with his wife and their loving dog, Tango.

Jeff Dale, COO North America, Co-founder, is a serial entrepreneur with a background that also includes experience as an air pollution expert for the National Conference of State Legislatures. In the MBA program at CU, Jeff served as class Vice President for Social Responsibility and Chapter Leader of the Net Impact student organization—an international MBA organization focusing on sustainability.