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Design Express

March 2019

From February 4 to March 6 (also known as National OREO Day), the stuffed cookie brand held a huge celebration in honor of its new Most Stuf cookie. The promotion was called The Stuf Inside and featured an interactive online cookie that you twist open to see, well, what’s inside.

Design Express

January 2019

Fancy awards like Oscars, Emmys, Golden Globes and others are one of the biggest money makers for promotional products companies because of small batches and high price points. To win business, you need to be well-informed.

Design Express

December 2018

Big, bold graphic design with bright colors and fonts was the trend in 2018 but there will be some exciting different directions in 2019. Read this infographic detailing the eight big trends so you are prepared.

2019 Graphic Design Trends

February 2019

Do you know about “yesterday’s tomorrow”, “Memphis”, “digital brutalism and “augmented reality” in relation to graphic design? Not to worry, Idea Custom Solutions has you covered. To ensure we produce the best quality and creativity for our customers, we benchmark outstanding work and strive to teach and inspire our teams constantly.

Adapting Logos for Promotional Products and More

November 2018

How should logos be adapted for various media, including promotional products (e.g., elongated versions with the logo marks next to the names for pens, stacked versions for printed brochures, etc.). We have several things to consider before you commit to a big order for your company or for your customers!

Chasing (and Catching) Higher Profit Margins

September 2018

Profit margins are on the rise for the promotional products industry and averaged 35 percent in 2017 — but not for everyone! Here are some ideas to try if your profits aren’t where they should be (or where you want them to be).

4 Tips for Successful Sales Proposals

August 2018

There are many ways marketers can purchase promotional products today – other distributors, retail stores, local printers, online. So how can you set your company apart and win more business? We have four solid tips for you.