Alexander McQueen launches interactive digital initiative

British fashion house Alexander McQueen today launched a new project encouraging digital creatives to work from home with the help of their guided expertise. The initiative titled McQueen Creators was brought forth in reaction to the global quarantine, and will call on the house’s followers to artistically engage with their favourite pieces from a selection of images shared on the McQueen instagram page, a selection of which will be published across their social media platforms.

Each week a new set of concepts will be released, and this week’s headliner is taken from the Roses installation at their New Bond Street open studio. It involves the sketching process of the finale Rose dress from the AW19 show. Other future endeavours will include 3D creation and embroidery from home amongst other initiatives. Follow the house’s social media channels for updates, and to be considered in the batch of images shared on the McQueen page, be sure to tag @alexandermcqueen and include the hashtag #McQueenCreators in your caption.