Apple Rush Maui, LLC Provides Update on Major Sales Effort.

DOLTON, Ill., Nov. 17 /PRNewswire-FirstCall/ -- Apple Rush Co., Inc. (Pink Sheets: APRU) Apple Rush Maui, LLC, the western U.S. licensee for Apple Rush has begun an aggressive sales effort within its Territory, which includes California and Hawaii. This effort is targeted at continuing to develop a network of local beverage distributors and securing key retail partnerships.

One of the key success stories to date is the sales in the popular juice shop chain, Robek's. Apple Rush Maui was initially approved for a couple of the Robek's stores and has now expanded into all 9 San Diego locations. Sales of Apple Rush are exceptional, with Apple Rush actually out selling all other beverage in their grab and go case beverages 5-1. Apple Rush Maui is confident that this success will lead to the approval of Apple Rush into all 100 Robek's locations throughout California.

This and other success stories have lead Apple Rush to expand its Southern California Distribution outreach at a much faster pace. With the Robek's account being serviced by Beach City Group Distributors. All other existing and new accounts will be handled by Refreshments Direct, an affiliate of Real Soda Beverage Distributors. The inclusion of Refreshment Direct will increase the sales effort for Apple Rush and grow to a total of 5 full time sales representatives. Apple Rush Maui's, Sales Manager Danney Alkana, is also in the process of placing sales representatives in; LA County, Orange County, Inland Empire, Ventura County, and the Palm Springs desert area.

Additionally, Apple Rush Maui is also close to selecting a food and beverage broker for the state of Hawaii. Currently there are 2 solid candidates and a final decision will be made by weeks end.

"We at Apple Rush Maui, see the momentum continuing to build in our sales efforts. Success stories like Robek's are key to the overall growth of Apple Rush in California. The single service sale is key to obtaining trial and securing new customers in repeat purchases, especially in a chain like Robek's where customers come in for a Smoothie and choose Apple Rush. We only see great potential for Apple Rush in this market as we expand our sales outreach," stated Stewart Cohen, President of Apple Rush Maui, LLC.

"We are very excited and encouraged with the growth we are achieving through the efforts of our western Licensee. Everyone knows how difficult it can be to get shell space for a new product in a grocery store or on a menu of a restaurant as thousands of new products are introduced each year. We believe that our fast acceptance in the market place is due to the fact that we are reaching a market at a time where there is an unfilled demand for truly organic product that is sweetened with organic juices, rather than refined sugars," stated Robert Corr, President of Apple Rush Co.

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network nearly 40 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush(TM) Sparkling Beverages currently has six mainstream flavors in glass bottles. Three top selling flavors are available in cans.

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.