Helpers Guide Texters Through City Streets

Written By:

Emma Hutchings

New York City-based prank collective Improv Everywhere recently pulled off a stunt where they posed as city workers providing a solution to the texting and walking epidemic in the city. Half of their team of sixty put on orange vests and became “Seeing Eye People” who claimed to be part of a Department of Transportation pilot program.

The other half walked along texting while attached to the Seeing Eye People by leashes. They were helped across the street without needing to take their eyes off their phones.

Aiming to democratize retailing, Storr is an online marketplace where anyone can build their own outlet, encouraging friends and followers to shop their curated wares from startup and big-name brands instead of going to Amazon

In this episode, founder of organic personal care brand Seed Phytonutrients discusses the viability of a hybrid DTC and wholesale strategy in a market that has shifted distribution channels in response to increasing consumer demand for sustainable and natural beauty options

The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time

The brand leading the next generation of tech x beauty experiences just debuted its Color&Co virtual consultation platform, enabling on-demand personalized hair color advice as well as custom formula blends shipped to home to level up the box customer experience

CEO Zac Brandenberg explains how the online wine marketplace took on an entrenched category, realizing the opportunity to apply the convenience of ecommerce and popularity of DTC brands to the wine space