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Successful makers of "persuasive films"--i.e., films which attempt to incorporate the viewers' attitudes in the message in order to influence them--were surveyed for this study to determine the procedures used in the planning and production of educational films. This survey replicated a 1981 study by Simonson, but included several follow up measures in an effort to avoid the low return rate of the original study. This study achieved a 44% return rate, compared to Simonson's 34%. The... Topics: ERIC Archive, Attitude Change, Audience Analysis, Educational Media, Film Criticism, Film...