Understanding your audience

With our community modelling algorithms and software, we can give you a live picture of the communities that surround your brand and help you in understanding how to reach new target audiences.

Undstanding your competitors

We can explore all the communities in an industry, and see how you and your competitors intersect with them, highlighting the gaps and weaknesses that you can target.

Building your influencer strategy

Whether you spend tens of millions on global sponsorship agreements, or want to find the perfect blogger to reach your target audience, we can help. We can map the key voices that surround your industry and find those with the most influence, maximising your reach and minimising spend.

Informing your media buying strategy

We can match your communities to the highest affinity websites, newspapers, magazines and even TV stations. This means you can selectively buy media where it will resonate most and ensure you are getting the most efficiency for your brand.

Visualising demographic communities

We've built a live picture of Millennials and the communities they form. We can show you what they're passionate about and where your brand intersects. And this isn't only for Millennials, but a wide variety of demographic groups, showing you in real time what is important and making waves for them.

Defining your content marketing strategy

We track how people engage with content over time and the specific engagement profile that points to something going viral. By knowing what's going to be big before it's there you can be ahead of the game and ready to take advantage before anyone else.

Curating and publishing the best content

We combine our community and influencer analysis to curate only the very best content, illustrating what's important to your followers. We can pull this into a stream of intelligent, personalised content, delivered to any digital destination. We call it your Vibe.

Analysing the impact of our work on your communities

We've set a new standard on 'share of voice' through 'share of engagements'. By analysing the impact of your strategies on your communities, we're able to provide continuous feedback and help you plan for tomorrow.

For more information and to discuss how we can help you to achieve your business objectives, please contact us today.

Understanding your audience

With our community modelling algorithms and software, we can give you a live picture of the communities that surround your brand and help you in understanding how to reach new target audiences.

Undstanding your competitors

We can explore all the communities in an industry, and see how you and your competitors intersect with them, highlighting the gaps and weaknesses that you can target.

Building your influencer strategy

Whether you spend tens of millions on global sponsorship agreements, or want to find the perfect blogger to reach your target audience, we can help. We can map the key voices that surround your industry and find those with the most influence, maximising your reach and minimising spend.

Informing your media buying strategy

We can match your communities to the highest affinity websites, newspapers, magazines and even TV stations. This means you can selectively buy media where it will resonate most and ensure you are getting the most efficiency for your brand.

Visualising demographic communities

We've built a live picture of Millennials and the communities they form. We can show you what they're passionate about and where your brand intersects. And this isn't only for Millennials, but a wide variety of demographic groups, showing you in real time what is important and making waves for them.

Defining your content marketing strategy

We track how people engage with content over time and the specific engagement profile that points to something going viral. By knowing what's going to be big before it's there you can be ahead of the game and ready to take advantage before anyone else.

Curating and publishing the best content

We combine our community and influencer analysis to curate only the very best content, illustrating what's important to your followers. We can pull this into a stream of intelligent, personalised content, delivered to any digital destination. We call it your Vibe.

Analysing the impact of our work on your communities

We've set a new standard on 'share of voice' through 'share of engagements'. By analysing the impact of your strategies on your communities, we're able to provide continuous feedback and help you plan for tomorrow.

For more information and to discuss how we can help you to achieve your business objectives, please contact us today.

The Team

Edwina Dunn (Global CEO) and Clive Humby (Chief Data Scientist) founded data analytics business dunnhumby, and helped to transform the retail sector, most notably with Tesco in the UK and Kroger in the US. Now they lead a team of cutting edge Data Scientists and Software Engineers, creating the next generation of Insights, Analytics, and Content products by bringing clarity to big data.

Product development is headed up by Nick Bennett, former award winning managing partner of digital agency STEEL and finance is led by Andrew Prophet, former group finance director at dunnhumby.

We are also supported by Sir Terry Leahy, Christopher Carter and Mike Fletcher on our Board of Directors. Sir Terry was CEO of Tesco from 1997 - 2011. Christopher was previously Chairman of Global Investment Banking at CSFB and now serves as a Senior Advisor to Morgan Stanley. Mike was a former Managing Director of investment bank Altium and is Managing Partner of specialist venture investor Praetura.

"When a marketplace is as vast as Social Media, you can’t rest on opinion, you need to rely on facts. Just as we did in retail. We have turned to data to build a platform based on the facts. 1.7 billion of them." - Clive Humby, Chief Data Scientist