Gallery: Brand South Africa in Davos

Brand South Africa had a strong and vibrant presence at the 40th Annual Meeting of the World Economic Forum in Davos, Switzerland, in late January 2010, with a particular focus on the 2010 Fifa World Cup. In this gallery we bring you the highlights.

A view of Davos, Switzerland, looking towards the congress centre on Tuesday 26 January, a day before the official opening of the 40th Annual Meeting 2010 of the World Economic Forum.Photo: Remy Steinegger, World Economic Forum

The congress centre in Davos a day before the official opening of the World Economic Forum's Annual Meeting 2010. Photo: Monika Flueckiger, World Economic Forum

A Brand South Africa billboard inside the airport in Zurich, Switzerland, before the opening of the World Economic Forum's Annual Meeting in Davos.

South African President Jacob Zuma performs his signature dance during the session A Conversation on the Future of Africa at the Congress Centre in Davos on Thursday 28 January. Photo: Monika Flueckiger, World Economic Forum

Zuma and Tunisian Donald Kaberuka, president of the African Development Bank, during the session A Conversation on the Future of Africa on Thursday 28 January. Photo: Monika Flueckiger, World Economic Forum

Zuma during the session A Conversation on the Future of Africa on Thursday 28 January. Photos: Monika Flueckiger, World Economic Forum

From left, South African Minister in the Presidency Trevor Manuel with Maurice Levy and Paul Polman before the session Redesigning Consumption Patterns at the Congress Centre in Davos on Thursday 28 January. Photo: Sebastian Derungs, World Economic Forum

President Jacob Zuma flanked by veteran South African footballers and World Cup ambassadors Mark Fish (left) and Lucas Radebe at the Opening Media Lunch World Cup 2010 - Before the Kickoff at the Central Sport Hotel in Davos on Wednesday 27 January. To their left is 2010 Fifa World Cup mascot Zakumi. Photos: Michael Wuertenberg, World Economic Forum