Mid-West Family flips two in Rockford, IL

Mid-West Family Broadcasting purchased the assets of Maverick Media in 2013. They include WRTB-FM and W263BJ. In Rockford, Midwest owns WRTB, Rock WXRX-FM, AC WGFB-FM and News-Talk WNTA-AM. On 2/21 it debuted Country 95.3 The Bull and Classic Hits 100.5 The River-FM.

“The Bull is a country music station that will feature 20 songs in a row throughout the day. Featured artists will include Keith Urban, Luke Bryan, Kenny Chesney, Zac Brown, and The Band Perry,” says WREX-TV. “100.5 River-FM will play “Rockford’s Greatest Hits” from the 60s, 70s, and 80s. Artists like Cheap Trick, Journey, Elvis, the Commodores, and the Beatles will be featured. The station’s voice will be former WLS DJ Fred Winston.”

Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.