Brendan Rodgers was all smiles at Liverpool's Melwood training base while posing for a promotional photo

Rooney - alongside wife Coleen and Sportsmail's Jamie Carragher - is a patron of the hospital as well as former England seamer Andrew Flintoff.

David Haye and Danny Cipriani were also part of the wide-reaching campaign.

The Alphabet Scarves, which have also been modelled by the likes of Helen Mirren, Rod Stewart, Tinie Tempah and Bruce Forsyth, are on sale in Matalan stores across the UK and online at www.Matalan.co.uk priced at £10 and £5 for children.

One hundred per cent of the profits will go straight to Alder Hey.

Everton fan Amanda Holden and David Haye were also involved in the Christmas charity campaign

Sale Sharks rugby player Danny Cipriani was also among those to sport the garment this week

Olympic hero Sir Steve Redgrave and singer Jessie J show off blue scarves with their first initial