This course provides students with a working knowledge of resources and tools available to marketing professionals.
Students use media technology, databases, analytics, metrics, software and techniques applied by marketers to
transform data into useful formats for the strategic decision-making process.

How to develop and implement advertising, sales promotion, public relations, direct marketing, sponsorship
marketing and personal selling strategies that convey a single voice to a firm’s customers’ attention with
effective and efficient communications program; how to develop and use analytical and creative skills that
successfully communicate a firm’s messages in both domestic and international markets.

Develops understanding of Sports Marketing, its role in business and society. Develops understanding of different
functional areas. Develops ability to apply theories and knowledge to solve problems faced by Sports Marketers.

Students learn to apply analytic techniques to a broad range of marketing decision areas such as segmentation,
positioning, new product design and forecasting. Mainly based on case analysis and group interaction. Students
learn to use an Excel-based analytics software.

Social media is transforming how businesses communicate with customers. 54% of business owners state that social
media intelligence is revolutionizing their understanding of the market. This course provides the theoretical
concepts and practical skills used by organizations in developing social media marketing strategies and in
generating and utilizing analytics and metrics.

Theories of international trade and role of marketing decisions across national boundaries and markets.
Concepts and principles of marketing strategies in organizations from recognition of environmental differences,
market assessments, entry alternatives, positions of global interdependence, marketing problems and
critical implications. Integrative cases, individual and team efforts emphasized.

In Visual Marketing students will develop marketing communications through image creation tools such as Adobe
Photoshop, Prezi, Adobe Premiere, and Repousse (3D). By the end of the term, students will be able to seamlessly
integrate marketing communications (print, video and web) into the technological cloud. No previous experience is
necessary, but there are technological requirements for the course.

Marketing of goods, services and ideas on the Internet. Integrating e-commerce into a total marketing strategy for
businesses ranging from entrepreneurial to multinational corporations. History and emergence of e-commerce,
utility of the Internet as a tool to increase effectiveness, efficacy and competitiveness.
Designing effective Web pages.

Coverage of market analysis for new products and services, competitive analysis, alternatives for entering
markets, associated costs and launch feasibility. Casework, research and fieldwork with selected local businesses.

Developing of marketing strategies involving products as well as services. Relies heavily on case analysis
and group interaction. Students will finalize and present portfolio of projects and internships completed
over the duration of marketing program.

Multicultural marketing is a discipline that recognizes divergent influences in a varied population and seeks to
create customized marketing programs that speak to these diverse audiences. You will gain an overview of multicultural
marketing and the dynamics of a diverse market environment, while identifying target audiences and how best to reach
them. We will utilize concepts identified in the textbook, coupled with discussions of current examples and projects,
to address the key issues that must be kept in mind when creating effective marketing programs for diverse consumer
markets--from marketing mix elements to cultural norms and values. Guest speakers will provide additional insight
to real-world challenges and successes of diverse marketing initiatives.

Multicultural marketing is a discipline that recognizes divergent influences in a varied population and seeks to
create customized marketing programs that speak to these diverse audiences. You will gain an overview of multicultural
marketing and the dynamics of a diverse market environment, while identifying target audiences and how best to reach
them. We will utilize concepts identified in the textbook, coupled with discussions of current examples and projects,
to address the key issues that must be kept in mind when creating effective marketing programs for diverse consumer
markets--from marketing mix elements to cultural norms and values. Guest speakers will provide additional insight
to real-world challenges and successes of diverse marketing initiatives.