Weeks after scoring a publicity coup with a 30-second Super Bowl ad featuring Heisman Trophy winner Tim Tebow, conservative Christian group Focus on the Family is at the center of another marketing tug-of-war - this time involving the major governing body of college sports.

A "serious budget shortfall" at Focus on the Family has prompted the anti-gay Christian group to issue a special fundraising plea, and contributed to a decision to cede control of its contentious "Love Won Out" conferences about homosexuality to another religious organization, a spokesman said Tuesday.