You may have a great message, but is it reaching the right people? Creating a great message is important. Making sure it gets to the right people, in the right way, on the platform where their attention already is, is critical. Demographics and personas. The first thing you need to get a solid grasp on […]

So there you are – you’ve developed a marketing campaign designed to drive prospects to your website. The results have been pretty good and you have a lot to be proud of. The problem is that none of the new visitors are doing what you want them to. Whether it’s getting them to download an […]

It’s well-documented that it’s both easier and cheaper to sell to an existing customer than it is to a new one. Indeed, according to Gartner, “65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied.” Paul Farris […]

It’s nearly here! Registration for ResponseCon opens tomorrow (August 16, 2017)! Four two-day events in four cities across America make for great inspiration, learning, and networking. October 17-18, join us in Boston. October 19-20, come see us in Denver. October 23-24, visit us in San Diego. October 25-26, meet up with us in Austin. All […]

Subscriber data is the backbone of successful email marketing. It’s really simple – the better you know your target audience, the better you communicate with them. We often say that email marketing allows you to collect a lot of data about your subscribers. But what does “a lot” really mean? What kind of data should […]

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If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail and offers ideas for how to market to them. Read the full article at MarketingProfs