Digital Marketing

Mobile app crashes metrics provides information on the app crashes in mobiles. This crash may be due to server overload, crashes happening in the mobile & others. The metrics helps provide better apps, higher monetization & proper use of resources. Crashes can be measured across various versions of the app. This helps in diagnising the problems associated with each version. Also the behavior of the app across iphone, blackberry, android & other platforms can be measured. In depth analysis at the device level like helps in making the app more useful.

Whether crash is happening at the server level or due to the mobile phone problem can also taken into consideration. Ads are also served through apps. This also needs to be monitored to find out if clicking the ads is causing crashes. Mobile internet data is growing rapidly & apps have become the way for the brands to keep in touch with the customers. Social media sites like twitter, facebook & others provide the customers to voice their opinion.

With the explosion of mobile apps, measurement of app metrics & taking actions based on the data is very important. Thousands of apps are available on apple app store, google play & others. Analytic packages provide a variety of information on apps & thus helps in taking actions. This helps mobile app developers and marketers right from discovery to download & engagement. Some of the important metrics are

1) Number of new users who download the app daily & also the old users & referral sources which drive traffic to apps.

2) The version of apps is also important as it helps know the popularity of which version is doing good.

3) Engagement metrics - Like how frequently the app is used, the actions users take once they start using the app.

4) Purchasing through apps - If any goods or products are sold through apps, shows the revenue & also other data associated with it.

Mobile app analytics can be used along with the overall web analytics to develop the digital marketing stratgies of the brand. This helps companies to develop better customer understanding & also help increase their ROI.

With the increase in mobile browsing & smartphones, it is becoming easier to get information on the go. Mobile websites filled this void earlier by providing information. With the arrival of app stores, mobile browsing took on a new experience. To decide on the whether to go for a mobile website or mobile app depends on business objectives, user demography, budget constraints & others. Having an app along with the mobile website provides an additional source of income as well. Some of the top differences between the two are

1) Apps require a good strategy to succeed. Need to decide on whether to offer free or Paid.

Users can access the websites freely & can be built easily.

2) Apps need to be developed for each app store like Apple, Andorid, BlackBerry & others

Websites can be developed on a common platform.

3) Need to share the revenue with the app stores & also comply with their terms & conditions

Can keep all the revenue & also websites can be developed without any hindrances.

4) Entry costs for the apps in some of the app stores. Also need to have a proper strategy in place to develop apps

Mobile websites don't cost much & also can be developed in house.

5) Apps can be accessed even offline. Upgrades in apps need to be installed.

Websites need to have a net connection to access. No need for any upgrades.

6) If apps are successful, it helps build brand visibility easily. Also helps in viral marketing.

Websites can be found in search engines through keyword search & it also helps in driving traffic.

Mobile App stores have emerged as the new marketplace for companies to gain new customers & increase the brand visibility. Many Companies have their own Marketplaces for ex: Apple, RIM, Google Android & others. Apps can be downloaded to the mobile or other devices. Companies can develop the apps so customers can order directly through the apps, to connect with the company or for other purposes. Some of the apps are free & others are paid. Apps can be in any category like News, Business, entertainment, Health & others. As the number of mobile users are increasing, companies are increasingly using the apps to connect.