The Brand

The Faqs

Red Rooster’s Marketing Queens

Aussie Legend News: March 8, 2019

#RedRoosterWomensWeek – And on the big day: them – our Marketing Queens. The ladies behind the scenes working hard to put in the market only the best for our customers.

Stella, Natasha, Maria, Danielle, April, Amanda and Jane (who has recently joined the brand!) make an awesome team. They are the reflection of a very big truth: better and stronger together.

Know more about the ladies that make the real dream team:

STELLA KATSAROS – National Publicist

What do you enjoy most about being a part of the Red Rooster team? The people. After 3 years I have met some incredible people and learnt so much about the industry and chicken and the brand. I feel like a bona fide member of the Reds family.

How long have you been working for RR and why did you decide to join the brand? I joined Craveable Brands 3 years ago working across all brands- I became the National Publicist 100% for Red Rooster almost 2 years ago. I loved the prospect of the challenge of working for Reds and have always felt an affinity and connection to it.

Name a woman that inspires you and why: Sounds corny, but my mum. She is the bravest, toughest, most resilient and generous person I know. I also absolutely adore my colleague Lisa Owen. Her ability to always keep a smile on her face – no matter what- is nothing short of remarkable.

Some hobby you might have: Watching TV- the trashier the better. I also love to cook, eat and feed people, waste hours on social media and make people laugh.

One achievement you are proud of: I’m proud that I am finally able to be truly proud of myself. Sounds basic, but I have let go of my youthful insecurities and I am genuinely proud of the person/mum/wife/professional that I have become (in that order).

DANIELLE MELLICK – Marketing Coordinator

What do you enjoy most about being a part of the Red Rooster team? Working as a team – not just marketing but ops, NPD QA etc – We all have one ultimate goal – lift the Red Rooster Brand.

How long have you been working for RR and why did you decide to join the brand? 7 months ago – As our PR manager says “Everyone is a secret RR fan

Name a woman that inspires you and why My mum! Shes a smart lady

Some hobby you might have Reading and Baking!

One achievement you are proud of I climbed to the highest legal point on the Great Wall of China!!!!! I also read 100 books as part of a challenge last year.

NATASHA RAINA – Brand Manager

What do you enjoy most about being a part of the Red Rooster team? I love that no one day is the same. Also doesn’t hurt that we share a common love for chicken!

How long have you been working for RR and why did you decide to join the brand? It’s been a wild 8 months. It was great to see a business who was passionate about food and its people.

Name a woman that inspires you and why My mum – Not only my role model but best chef

Some hobby you might have All things food and travel. Have just come back from a 4 week hiatus in India!

One achievement you are proud of Think my biggest achievement is yet to come.

MARIA FERNANDEZ – Digital Marketing Manager

What do you enjoy most about being a part of the Red Rooster team? The people that I work with. Going to work everyday with people that I don’t just like but also admire, makes a huge difference. We all work very hard, support each other and most of all, have a great time together. I’m lucky to be surrounded by so many amazing people every day.

How long have you been working for RR and why did you decide to join the brand? I’ve been working for Red Rooster for 18 month now. I decided to join the brand because I was so excited about being a part of such an iconic Australian brand. I saw a huge opportunity in helping the brand grow on a digital perspective and I’ve been lucky to be a part of such a challenging yet rewarding journey.

Name a woman that inspires you and why: Ellen DeGeneres. I’ve been a fan of hers for many years now. I find her hard work, perseverance and kindness incredibly inspiring. Not to mention the fact that I love her humour and share her fascination with scaring people. I admire her for the way she’s influenced so many people around the world to be better and be kind and for the thousands of good deeds she’s done. I love that she never takes herself too seriously and always stands up for what she believes in. She’s an amazing role model.

Some hobby you might have: I love outdoor activities. I love the beach and water – one of the reasons I moved to Australia. I like anything from scuba diving to kayaking to going on walks/runs to just frolicking in the water and being out in the sun with family and friends. I also love sports and played competitive basketball for 15 years.

One achievement you are proud of: I’m proud of my international background. I was born and raised in Mexico and then moved to Canada for University. I developed my career in Vancouver and then moved to Australia 2 years ago on my own. It’s been a tough journey with more obstacles than I would’ve ever imagined. Leaving my family and friends behind has been a huge sacrifice but I’ve learned so much along the way. I’ve broadened my horizons and the way I look at life – I’m very proud of how far I’ve come.

APRILL KULBERG- Senior Brand Manager

What do you enjoy most about being a part of the Red Rooster team? The feeling that what I am doing matters. I have the opportunity to contribute and make an impact. It gives me a sense of responsibility and purpose that inspires my work.

How long have you been working for RR and why did you decide to join the brand? I have been with the Red Rooster for 8 months. I started with the brand as a contractor and had the opportunity to meet the team and see what Red Rooster was all about. When a role came up in the marketing team I couldn’t wait to jump right in join on a permanent basis.

Name a woman that inspires you and why: My mother has always been my greatest inspiration. I know it’s a bit corny but the that the way it is. Her strength and determination is something that I aspire to be able to emulate.

Some hobby you might have: I love playing hockey. In fact I enjoy it so much that I play 3 kinds: Floorball, indoor hockey and field hockey.

One achievement you are proud of: Getting my degree in Commerce Marketing as a mature age student. Going back to school after 10 years away was a bit of a challenge but I knew it would enable me to work in field that I am passionate about and be an investment in the future for my family and me.

AMANDA BURWOOD – Marketing Manager

What do you enjoy most about being a part of the Red Rooster team? Being part of such a hard working team, dedicated to doing exceptional work for this Iconic brand, and can fit a laugh in together along the way!

How long have you been working for RR and why did you decide to join the brand? I have been working for Red Rooster for 15 months. I decided to join because it’s a brand I knew and loved from my childhood and wanted to be apart of such an exciting time of growth.

Name a woman that inspires you and why Oprah Winfrey, for her positivity, caring and generous nature.

Some hobby you might have I love food! Following new food trends to cook at home, going to new restaurants and cafes is what I love to do.

One achievement you are proud of finishing a ½ marathon.

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