Hitesh Dhingra, co-founder and CEO, Letsbuy.com, said, “With connectivity, gadget awareness and aspirational lifestyles, housewives have taken to e-buying in a big way. They are buying microwaves, induction cook tops, water purifiers, electric choppers, food processors and toasters. Cash on delivery has been a catalyst.”

On portable hard drive sales, he said that with brands such as Western Digital, iGate, Seagate launching sleek, pocket-sized, powerful hard drives, consumers are embracing this smart option.