Category: Bank Expert

It is amazing just how much hard work, sheer determination, and passion pays. Below is a story of a man, Luiz Carlos Trabuco Cappi, who has worked his hat off to bring Bradesco to its current level. Cappi is an incredibly humble man, who throughout his career has used his knowledge in banking to create solutions that last for Bradesco.

Trabuco got married to Bradesco in 1969 and since then, the ‘couple’ has been together through thick and thin. Bradesco was hardly the corporation it is today when Carlos came on board. The institution, apart from struggling to make a market presence, found it hard to boost its earnings.

However, Luiz Carlos Trabuco Cappi has helped the organization thrive to become the second largest private bank in Brazil. Surprising right? Additionally, Trabuco has helped increase the company’s value, one of the reasons why Bradesco presently commands a significant market presence today.

As you are aware, Cappi and Bradesco’s story is that one of love at first sight. Luiz Carlos Trabuco Cappi, despite having more than a million chances of changing tact, has always found Bradesco his home of choice and that explains why he still wants to be a member of the board even after his exit as the company’s president come 2018.

Is Carlos Bradesco’s President? Mr. Cappi has been the company’s president for the longest time now. His is what we call a long and industrious career, one that gets set to come to an end in 2018. It is Trabuco’s responsibility as per Bradesco’s policy to choose his successor, something that Luiz Carlos Trabuco Cappi has gone above and beyond to deliver on.

Luiz, who believes in breaking barriers, has bestowed the duty of succession on Bradesco’s executive. Secondly, Luiz has stipulated that the new president should be someone who brings a lot of good tidings to the institution, and should not be necessarily a pick from the current vice-presidents.

As they say, a thinking mind is a brilliant one. Today, Bradesco has a formidable candidate to succeed Luiz Carlos Trabuco Cappi, a man by the name of Octavio de Lazari Junior. Lazari is not your average guy. He has an extensive knowledge in banking matters coupled with a lot of experience on the same. Besides, Octavio has built a reputation for being innovative and that is why Bradesco is confident in his abilities.

Cappi, now sixty-six-years-old, is a happy man as he knows that Octavio de Lazari Junior, will more than deliver on his mandate. After all, that is what Trabuco wanted right? Carlos, on the other hand, will assume the mantle of the chairman of the board of directors, paving the way for more energetic souls to take the charge on more executive matters.

It is individuals like Alexandre Gluher, Mauricio Minas, Marcelo Noronha, and Josue Pancini that will help Lazari take Bradesco to the next level. The outgoing president has done it all but still feels that there is a lot to get done, all thanks to his love for Bradesco. Brazil and the world by extension will surely remember Carlos as its unsung hero.

Banco Bradesco SA – short for “South America” – is one of the largest banks in Brazil. It was founded in 1943 by daring entrepreneur Amador Aguiar, in the then-tiny town of Marilia, Sao Paulo, Brazil. Since it began operating, the bank has only had two Presidents and four Chief Executive Officers, proving it’s had honorable, successful executives throughout the entirety of its lengthy history.

Bradesco’s now-former President, Mr. Lazaro Brandao, stepped down slightly more than one month ago, during the beginning of October of 2017. Although he was 91 years of age at the time, making him the oldest head of any major financial institution in the world, nobody expected his departure. He was only the second President throughout the financial institution’s history, holding the post since 1990, when founder and initial President Amador Aguiar stepped down due to personal health concerns.

Now-former Chief Executive Officer Luiz Carlos Trabuco Cappi moved into the role of Presidency to fill the current void, while another executive is stepping into the role of CEO until Banco Bradesco finds a replacement to Mr. Trabuco, expected to materialize sometime during the month of March of 2018, when the bank holds its annual shareholder conference. Newsmedia sources have shared there are seven candidates running for the position of CEO.

Luiz Carlos Trabuco Cappi served Bradesco as CEO well throughout the past decade, since he joined the high-level executive team in 2009. Further, Mr. Trabuco has served the organization well throughout his entire career, since he was hired in 1969.

For example, while Luiz Carlos Trabuco Cappi was the head of Bradesco Seguros, the insurance segment of the financial institution, he was responsible for growing the market share of the organization from 23% to a true quarter of the market, or 25 of the entirety of the insurance sector in Brazil, the fifth-most populated country on the planet.

Even better, despite Seguros bringing in 26% of Bradesco’s profits, Luiz Carlos Trabuco Cappi rose the profits of the segment to an astounding 35% of the whole organization’s net income.

Luiz Carlos Trabuco Cappi started out as nothing more than a bank teller at the Marilia branch of Bradesco in 1969.

After just two years of working in the entry-level position, Mr. Trabuco was moved a distance exceeding five hours’ worth of driving – proving his dedication to Banco Bradesco’s success – east to the bank’s corporate headquarters. In 1984, Luiz Carlos Trabuco Cappi became the Director of Marketing at the bank, where he played an important part in how the organization reached out to clients.

It was at this time Banco Bradesco began segmenting and targeting its clients and consumer base, as doing so – as shown in companies throughout the world – helps maximize profits and best serve customers’ needs. Although he didn’t pioneer segmenting and targeting, Mr. Trabuco helped populate the practice in the Brazilian banking industry, as few companies throughout the world were engaging in the practice of both up until this point.

Mr. Trabuco earned a bachelor’s degree in philosophy from the University of Sao Paulo after graduating high school earlier than his fellow students. Following his undergraduate degree, he went to the School of Sociology and Politics of Sao Paulo to earn a postgraduate degree in sociopsychology. These two degrees played an instrumental part in his rise to the top of Banco Bradesco, though it took 40-some years to become the true head of the organization.

Luiz Carlo Trabuco Cappi remains one of the best-known and -paid executives throughout the Brazilian banking industry, let alone the whole country of Brazil.