We were wrong about the first-time shoppers. They did mind registering. They resented having to register when they encountered the page. As one shopper told us, "I'm not here to enter into a relationship. I just want to buy something."

a figure of speech describing the joining of two or more parts of a sentence with a single common verb or noun. A zeugma employs both ellipsis, the omission of words which are easily understood, and parallelism, the balance of several words or phrases.