Twitter Strikes Deal with NFL

9/26/2013 12:58PM

The NFL has reached a deal with Twitter to make football highlights and other content available on the social-media service, the latest big partnership aimed at capitalizing on the intersection of tweeting and TV. Amol Sharma joins Lunch Break with details. Photo: AP

This transcript has been automatically generated and may not be 100% accurate.

... I ... and while striking a play on digital distribution deals with Twitter to make football highlights available on the social media service ... just as Twitter ramps up to go public it's Thursday September twenty six ... up like Peckham Wendy downs joining right now the de tails a steady state ... media and marketing deputy beer chief of Wal Sharma's right there ... write your stories a lot of chatter on Twitter ... you know big surprise there was just break it down you can see the debtor dedicated Twitter programming ... from the NFL seven days a week lending and beefing up their their their their position this as a ... production unit I mean ... its autonomy as impatience of this is what they do for TV but there ... are talking about programming ... highlights during games at least on the NFL Network ... and then after the games of two pilots on CBS and Fox and ... and possibly even on Monday night football ... on ESPN Seville Dumex and also the throw in some years some highlights ... I mean some news and commentary maybe that's fantasy football bias and other types of content and that creates ... jobs for the Twitter platform set up efforts going ... the revenue stream that this can work multiples Odyssey this sort of a big deal now that the decay may go public with revenue data come from the ramping up these types of deals ... housing market ... so these deals to this is a part of Twitter's ... amplify platform so basically this is that inventory ... that they split with the nice but the revenue with the media company is in this case ... the NFL ... bookie on old divide up by Verizon Wireless can be the main sponsor on these NFL highlights ... in the early going and know bring on ... possums mother sponsors of the two sides were split that ... that that's the way it's working with all this happens again Twitter's signed up now of several big CBS earlier this week ... sign up as a partner for this amplifier Renault be doing that with some of their shows tweaking ... treating content out and sewing the ends with Twitter ... the salaries media company of the fallen yet yet exactly the at bats Nacional show up in your in your feed so again it's a ... it's a sponsored tweets by the by the brand and then ... this ... content that the video the kids play ... is that there's an added that the cats on its split revenue from the cats but for the two parties for the NFL may be very protective of their digital rights and also look at the pick of the shift is is this the rates were waiting for the right moment to do to succeed in house versus when somebody else do it for them ... yet it's a big ... lift their first partnership in social media in general but when the company its mobile or social or any these platforms they've been very protective ... on conservative and so ... they just decided here that this is an audience they want to reach ... that they can reach toward on mobile secondly now they have ... a Verizon wireless customers have the NFL mobile app they can use it to to watch games ... I'm in town to the canes are there done that on the app ... aam or some other options but really Twitter's vastly expand the audience ... on mobile for them ... and so they're speaking to some hardcore fans of the differ way with the chatter on Twitter like this morning about the doctor according to people in China figure out you know what's a big deal here you know is it is this a bigger deal for Twitter's a bigger deal for the NFL ... and you know ... the right to tweets ... it is is apparently for now it does it's thing thing for these companies the NFL can decide now ... to have a right to put out highlights on their online site just the right vocal ... highlights on Twitter and those are separate things right which is dismissing wrinkle mountain diesel ... model that will contain watch the conversation online of all things being a much thank you