I had learned a lot about list building prior to List Love, and thought I’d heard it all before (you know that feeling?) but this strategy was completely different than anything I had learned about before. Turns out I was actually making it a lot harder than it had to be.

It was kind of like a facepalm moment as I was going through the course. This course implements a very specific strategy that involves multiple lead magnets… it was a game changer.

Grab 10 already designed for you Lead Magnet Canva Templates.. because wouldn’t it be nice to be able to create beautiful, irresistable lead magnets in half the time? Click here!

Anyway, I wanted to share some tips about list building: hoping it helps some of you!

I also wanted to share this Design Lab replay where I discuss how to come up with lead magnets, how to design them in Canva, how to hook them up to your email service provider and how to promote it right here ⬇

Another few things that are important to successful list building:

1. Know your avatar

You must, must know your avatar. On a creepy level. And you’ve probably heard this before but it’s SO true. This was the #1 mistake that I made when first starting out. I was trying to be all inclusive and talk to everyone. I know first hand how detrimental that is to list building.

But don’t worry- you can totally have more than one lead magnet (in fact, I highly recommend it)

Recommended resource: Date Your List— seriously, it was a game changer!

2. Stalk your avatar

To offer your avatar something they really need, you must pay attention to what they are saying. Join Facebook groups where your avatar is likely to be hanging out and go a little under-cover.

Pay attention to the questions they ask and read the frustrated vents they share. Keep a list of their problems handy (I use google sheets) even if you don’t know how to solve them yet. See how those problems relate to your blog and your top posts.

I’m no stranger to thinking an idea is a winner and then putting it out there just to get crickets. They are telling you what they want– you just have to listen.

3. Pay attention to your wording

While you are in the Facebook groups- learning all about your avatar, pay attention to the wording they use (especially when they are frustrated) this will help you write your sales copy in their language so they KNOW your lead magnet is meant for them and exactly what they need.

4. Don’t underestimate a specific lead magnet

Getting specific is how your avatar is going to be attracted to your lead magnet. For example, “The ultimate budget guide” vs. “The ultimate budget guide for moms”.

People who are not moms are likely to sign up for the first, but not the second. But if your blog is a mom-blog and most of your affiliates and products are geared towards moms– why do you want non-moms on your list?

The list gets more expensive the bigger it gets- so you want to make sure that each person that’s on it is a quality lead.

5. Design, design, design

While I believe that content is more important than design in the long run, I do think that design plays a part in getting your lead magnet noticed. It also plays a part in usability. People can’t get value from your freebie if it’s so disorganized or messy that they can’t use it.

Another reason that conquering design is important is that I feel that it paralyzes people. They have an idea but they don’t know how to create it so they just don’t. You can’t see if it resonates with your people if you never even get it out to them.

6. Try and try again

Not all your ideas will be winners. And that’s ok. I promise you that even those people with the “how I got 500 subscribers in my first month” blog posts have also experienced failure before.

They are also most likely not brand new to blogging or online business- they have a network of people that they are able to drive to their offer.

Give a new lead magnet a few weeks to see if it gains traction. And definitely promote, promote, promote!

The last thing is: strategy.

Strategy is so important when it comes to list building. There are so many pieces to list building: the design, the content, the promotion, the Facebook ads, the tripwire, the welcome sequence, etc etc etc.

I’m a creative person. Strategy isn’t my strong suit and I’ve invested in a TON of list building resources. List Love is by far the best email growth course I’ve taken. It was so nice to have the strategy laid out for me. I just had to implement it!

There are a lot of moving pieces to building your list.

Which is why it can be so overwhelming when you are just trying to conquer the email list hurdle of blogging. Start with an idea, use a template to get it designed (trust me, it will save you a TON of time) and get it out there.

In case you missed it, the video above goes over the techy stuff of hooking it up to your email service provider.

Next step? Download our free opt-in template pack! ⬇

Get access to 10 free opt-in templates to grow your list with irresistible lead magnets + printables that will help you go from blog to business

These templates are located in our FREE design library, sign up for our email list above and I'll send you the link + password. You'll also get instant access to all of our other templates, tutorials, and design tools!

Truth time. Every single thing you design represents you and your brand. But close is only good in horseshoes and handgrenades. If your social media graphics, products, and lead magnets are not jumping off the page and grabbing people-- they won’t be noticed. You need to stand out. You need to capture people long enough for them to actually read your brilliant words. Simplifying DIY Design is here to help you create astonishing graphics that jump off the page. What does that mean for you? More impact. More growth. More money. Read More!

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Are you a blogger wanting to create better graphics to grow your blog?

Hi! I'm Kara and my mission is to teach you how to design better graphics that grow your blog AND provide you super simple, easy to use tools to make it happen!

If you'd like to grab our 10 free canva lead magnet template pack just pop your email in the form below and I'll send over access to the designed-for-you templates along with the password to our free library of templates, exclusive tutorials, and design tools :-) Welcome, I'm so glad you're here!!!