Targeted Campaign Looks Deeper

When it comes to welding, there’s much more to the solution than meets the naked eye. For our client’s new welding wire, the difference was literally invisible. Our job was to get their customers to look deeper. The program engaged every facet of our business and featured a landing page that housed loads of product-related content, including a white paper, infographic, video and animation. The signature deliverable was a dimensional mailer with actual weld samples and X-rays that showed the true difference their new welding wire delivered. A string of new business opportunities made it clear their customers took notice.