Remember the days when everyone had couple of big honkin phone books laying around our home and office, always used for business search. On that note, remember file cabinets and phone wired to the wall? Both are almost history, to be seen only in a wax museum in the...

When my business partner and I joined forces we had some uncomfortable moments regarding SEO and past website designs which, while graphically beautiful, left no opportunity for optimization and content. Julie needed an SEO person and I needed a graphics and print...

Car Dealers & the Suite of Mobile Apps by Chuck Martin, Using mobile apps in the car buying process has empowered many consumers, arguably giving them an edge over some auto dealer salespeople. With apps like cars.com and Edmunds, car shoppers can find cars for...

Affluent Shoppers Make Mobile an Essential Stop in the Purchase Funnel Discounts get affluent mobile shoppers to buy The wealthy consumer is highly likely to own a smartphone or tablet, and the devices are becoming critical as mobile shopping tools for these...

Mobile shopping behavior continues to evolve with consumers using smartphones and tablets for both researching and purchasing products. See my latest mobile post at I came across an interesting new study around this that shows how the actions of research and...

Optify recently released its 2012 B2B marketing Benchmark Report. While reading the executive summary, two apparently conflicting points were immediately apparent: “Google is the single most important referring domain to B2B websites, responsible for over 36% of all...