GCASH, the flagship mobile commerce service operated by G-Xchange, Inc. (GXI), a wholly-owned mobile commerce subsidiary of Globe Telecom, Inc. is set to expand its network in the country by growing its user base with a partnership with TORCHe Global Marketing, Inc. (TGMI), a marketing consultancy firm focused on helping companies reach out to the widest possible consumer base through the latest technologies in mobile commerce and advertising.

With the agreement, GCASH will now be offered to TGMI affiliate companies and organizations such as the Philippine Chamber of Commerce and Industry (PCCI) and the Franchise Corporation of the Philippines (FranCorp), among others.

GCASH services that will be made available for use of TGMI affiliates include the PowerPay+ Card which is a funds disbursement service linked to a Globe/TM SIM offered to organizations that traditionally disburse via cash and check, the Buy Load service which enables GCash users to become load re-sellers by buying airtime load using GCash with as much as 10% rebate, and GCash outlets which are locations that potential entrepreneurs can set up to accept GCash users who would like to convert their regular cash to GCash and vice-versa, and a soon to be released payment solution that will enable business owners to accept credit card payments without the need for a traditional bank-issued POS terminal.

“With our partnership with TORCHe Global Marketing, Inc., we are expanding GCASH to reach more users and business who can directly benefit from an easy, hassle-free, and secure platform for money transfer services. This will allow business establishments and affiliations to operate more efficiently and enjoy our innovative product portfolio,” expressed Paolo Baltao, GXI President.

“It is our privilege to partner with GCASH for this meaningful business opportunity. We are confident that GCASH’s roster of services will further business transactions as well as financial services in the country,” said Atty. Miguel Varela, Chairman of TORCHe Global Marketing, Inc.

Since its creation in October 2004, GXI has reached soaring heights of over 1 million subscribers by creating relevant solutions that cater to a wide range of customer needs. Among these are Send Money – a method of sending money from one GCash subscriber to another; Buy Load – a cost effective way of purchasing airtime load without visiting an outlet; Pay Bills, a convenient way to settle bills with over 80 partners including Meralco, Manila Water, Globe Postpaid, Metrobank, and HSBC; Donate, a hassle free method of helping out through our partner institutions like Red Cross and GCash American Express Virtual Card, a unique and innovative solution that empowers subscribers to purchase goods and apps from U.S. sites like Amazon.com without the frills of having a credit card.

TGMI was formed primarily with Philippine Chamber of Commerce (PCCI) and Franchise Corporation of the Philippines (FRANCORP) to leverage on its capability to reach out and directly serve these organization’s members and affiliates with products in the petrol, telecommunications, financial, manufacturing, and pharmaceuticals industries. TGMI aims to expand the scope and variety of services and products that will bring consumers and merchants closer to each other.

Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of GadgetPilipinas.net, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.