Branding Tips to Increase Sales

If you are new to QR Codes, now is the time to start learning about them. They will be a big part of your life in the future if you are a marketing company, marketing person or retailer. If you have a smart phone, but have never heard of or tried a QR Code, give this one a try. Just download this app: Neo Reader iphone app and then scan (take a picture of) the above bar code and see what happens.

You might be surprised but you will certainly understand why Brandwise "Like's" QR Codes.

QR Codes are going to be a tool to help make it easier to communicate and make offers to customers or prospects. Think about this in the future -- you may go to a store, pick up a product, scan the QR Code and then get an offer or discount for becoming a Facebook fan, Twitter follower or signing up for the company's newsletter.

All we can say is… all this new technology is pretty amazing and makes it so much easier to connect and engage with your customers or prospects. Marketing is changing and it is good for both the buyer and the seller. Who knows where things will be in just 1-2 years. Things are changing so quickly these days. It sure is a fun ride.

I also love QR codes, but over and over again I see businesses using QR codes to point consumers to their home page. Make it interesting and unique!

Dale Berkebile

Nathan, you are absolutely correct on this. QR Codes are so new that early adapters tend to not be too creative and use these tools most effectively. What are some ways you recommend making things more interesting and unique. Have you done any of this stuff or do you know any case studies to help the readers get some better ideas? Looking forward to hearing your ideas and other people's thoughts on QR Codes.

Dale Berkebile

Nathan, you are absolutely correct on this. QR Codes are so new that early adapters tend to not be too creative and use these tools most effectively. What are some ways you recommend making things more interesting and unique. Have you done any of this stuff or do you know any case studies to help the readers get some better ideas? Looking forward to hearing your ideas and other people's thoughts on QR Codes.

In retail, its a no brainer. Being able to instantly engage a consumer with a downloadable coupon, enter a sweepstakes or even just send to a landing page to tell a deeper story are just a few. Best Buy is using it on all their products which sends you right to a product page where you can get more detailed information and see reviews. A good application. I have yet to see any great B2B applications but it could be as simple as putting it on the back of a business card to download contact information right to the phone. I'm working with a client to use it on a trade show banner at their booth to send them to a landing page and enter a contest. For those who are familiar it becomes a non-intrusive way to collect info. For those who don't know, it will become an engagement opportunity.

Dale, let's connect soon and see where we can potentially partner on this.

In retail, its a no brainer. Being able to instantly engage a consumer with a downloadable coupon, enter a sweepstakes or even just send to a landing page to tell a deeper story are just a few. Best Buy is using it on all their products which sends you right to a product page where you can get more detailed information and see reviews. A good application. I have yet to see any great B2B applications but it could be as simple as putting it on the back of a business card to download contact information right to the phone. I'm working with a client to use it on a trade show banner at their booth to send them to a landing page and enter a contest. For those who are familiar it becomes a non-intrusive way to collect info. For those who don't know, it will become an engagement opportunity.

Dale, let's connect soon and see where we can potentially partner on this.

Dale Berkebile

Brian, thanks for the comments. These are some great ideas and I know that B2B can be as successful as B2C. It is just a matter of creativity as both you and Nathan mentioned. I'd love to catch up Brian and see what you guys are doing these days. Give me a shout and maybe we can grab a coffee or lunch.

Dale Berkebile

Brian, thanks for the comments. These are some great ideas and I know that B2B can be as successful as B2C. It is just a matter of creativity as both you and Nathan mentioned. I'd love to catch up Brian and see what you guys are doing these days. Give me a shout and maybe we can grab a coffee or lunch.

I've actually used the QR codes in Best Buy because they seem to post only minimal information on some items and their sales people don't always know all the details on items.

Recently an art group in the area painted a QR code on the side of a building and a billboard to call attention to one of their events. It was not scanable but if you went to their landing page there was a scanable code that worked and provided more info.

I've also seen them used in magazines but have yet to see one on a business card or other B2B use.

I added one for the heck up it to our website on the Contact page with a link to our Google Places page. Be interesting to see what comes out from this.

I've actually used the QR codes in Best Buy because they seem to post only minimal information on some items and their sales people don't always know all the details on items.

Recently an art group in the area painted a QR code on the side of a building and a billboard to call attention to one of their events. It was not scanable but if you went to their landing page there was a scanable code that worked and provided more info.

I've also seen them used in magazines but have yet to see one on a business card or other B2B use.

I added one for the heck up it to our website on the Contact page with a link to our Google Places page. Be interesting to see what comes out from this.

Dale Berkebile

Chuck, I like the idea of the artist using it. I wonder if a QR Code is something you would be able to reproduce at all or if it can only be created via digital software. You know maybe you create it via software and then add it to a painting or mural via a projector or something. Hmmm. Thanks for sharing this. I think the thing for B2B to get this to work effectively is going to be the need for analytics to track and measure results. Anyone know of any tools out there that create QR Codes with analytics?

Dale Berkebile

Chuck, I like the idea of the artist using it. I wonder if a QR Code is something you would be able to reproduce at all or if it can only be created via digital software. You know maybe you create it via software and then add it to a painting or mural via a projector or something. Hmmm. Thanks for sharing this. I think the thing for B2B to get this to work effectively is going to be the need for analytics to track and measure results. Anyone know of any tools out there that create QR Codes with analytics?

I ran across this string of conversations on LinkedIn about QR codes with some interesting applications and links. A restaurant puts QR codes on the staff's t-shirts. If you take a picture with your smartphone it takes you to a page with a free offer.

I ran across this string of conversations on LinkedIn about QR codes with some interesting applications and links. A restaurant puts QR codes on the staff's t-shirts. If you take a picture with your smartphone it takes you to a page with a free offer.

@Dale - I've actually been on a mission talking QR codes with anyone I meet. It's helped position me as a thought leader and has yielded some new business. Amazingly, it's still so new to many that my conversations have many just beginning to think of applications and giving me the opportunity to collaborate. I have it on my business card now which links to my jumpscan.com page. That has been a great conversation starter in itself. By the way, check out www.youscan.me as another FREE generator with analytics.

@Dale - I've actually been on a mission talking QR codes with anyone I meet. It's helped position me as a thought leader and has yielded some new business. Amazingly, it's still so new to many that my conversations have many just beginning to think of applications and giving me the opportunity to collaborate. I have it on my business card now which links to my jumpscan.com page. That has been a great conversation starter in itself. By the way, check out www.youscan.me as another FREE generator with analytics.