Stacey Clarke

Graphic Design

Posts Tagged with: Branding

We just finished re-branding this Marin non-profit, Dedication to Special Education.We look forward to continuing projects with them over the coming year as we create more brand collateral and help with brand implementation online.

We worked with an entrepreneur trying to launch a tool lending library in his hometown. They needed a logo and some branding advice to start to build their grassroots movement. We worked on creating something bold and nostalgic to communicate the feel of an open and inviting community gathered to share tools. The brand utilizes some classic colors associated with tools and appliances. The typefaces were selected for their vintage appeal. A nod to the mid-century when times were a little less high tech and everyone knew their neighbor.

The project for twig and leaf botanicals ended with 12 SKUs of biodegradable packaging for their organic, hand-harvested teas. Their simple apothecary style labels are easily customizable as they respond to their unique online orders and changing crops.

Stacy Ventura is a talented Marin County-based food photographer. We love her warm inviting images of farm-to table living and sumptuous food. Stacey designed her new logo to feel like it had one foot in the culinary world and the other on a charming rustic farm.

Stacey sat down with Jonathan and Kirby Bowles in July to discuss their new charity’s visual identity. They had a really clear concept developed around using the image of a slingshot to convey launching ideas and projects. They had done a lot of visual research already so pulling together a mood board from their collection of images was a great way to start to hone in on a look and feel. There were pictures of tattoos and bold historical posters. When asked, “So, you like the idea of a slingshot, possibly a fist and you seem to like Russian constructivist style graphic art?” they answered, “Yes” and we delivered.

The final mark worked for both their organization and Jonathan’s podcast, Slingshot Show. Slingshot Syndicate launched successfully and the Slingshot Show not only got off the ground in itunes but hit the top of the charts.

Earlier this year I began working on a re-brand for a small company that grows and distributes organic handmade teas, health and beauty products. twig and leaf botanicals needed a new look to help them grow and prosper a largely online marketplace. The logo I came up with abstracted from a literal twig and leaf and encompassed the fluid feel of a water droplet. It was the simple modern mark the owner, Kelly Beth was seeking. Here’s a glimpse of that re-brand. You can watch as twig and leaf unfurls their new look at www.twig-leaf.com