Media Relations: What The Papers Say - Press roll out the puns for Potter

JK Rowling's latest contribution to children's fiction not only
inspired 'full-blooded mania' (The Sunday Times, 17 July) but
record-breaking sales. Bloomsbury reported that 8.9 million copies of
Harry Potter and the Half-Blood Prince were snapped up within the first
24 hours of the book going on sale.

Criticism was limited. There was papal disquiet that the books could
'distort Christianity in the soul' (manchesteronline.co.uk, 15 July),
and greater concern over the preceding 'months of near hysterical hype'
(The Guardian, 16 July).