(CNN) - By now, people in the United States and elsewhere in the world are familiar with the Tea Party, but there's a new social movement on the political block - it's called the "Tequila Party," and its leaders say the group is serving as a wake-up call to the Latino voting bloc.

Tequila Party organizers describe their movement as a nonpartisan group that launched this year on May 5 - Cinco de Mayo, to mark the Mexican holiday. It has enlisted both Democrats and Republicans to get the more than 20 million eligible Latino voters to become "consistent primary and general election voters," the movement's website says.