There are a number of tourist-oriented shops on the Esplanade, together with many guest houses, hotels, and places to eat. These include the long-established Rossi's Ices, which started trading in 1937.[2]

The scheme could include the restoration and extension the Pier Bandstand at the northern end of the Esplanade. The exterior's Art Deco features and symmetry would be restored, the ground floor converted into a café, restaurant and toilet facilities, and the upper floor extended out to sea with a curved wooden deck.[4] The area in front of the bandstand would be redesigned into a 1930s-style square, as the northern gateway to the Esplanade.[3][5]