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Note that the Lovable Alpha Bitch doesn't have to be pally with or even nice to the heroine's True Companions, although she usually tolerates most of them. It also doesn't mean that she won't continue her Alpha Bitchy ways toward other unfortunate victims just not toward the heroine. In a lot of cases, a Lovable Alpha Bitch will be joined by a Beta Bitch who is the really nasty one and will resent the relationship between her and the heroine. Basically, she is an Anti Villainous Alpha Bitch.

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Examples

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Anime & Manga

Sumire Shouda from Alice Academy is this type. Throughout the series she is the bossiest and snobbiest girl in the class, holds Alices well above non-Alices and bullies Mikan when she first arrives at the Academy. However, she becomes helpful and resourceful and even kind when there is trouble and helps organise the students to fight. In later chapters she always takes Mikan's side when she is in trouble.

Marianne Hamilton from Ashita no Nadja. Very rich, very blunt, a Clingy Jealous Girl. Loves her dude Francis sincerely despite her clinginess, aids Nadja in her ultimate quest, quietly and tearfully walks away when she sees that Francis has chosen Nadja in the end.

Izumo Kamiki from Blue Exorcist is an Ice Queen, but not only is she slowly defrosting, she is the first to accept the fact that Rin is the son of Satan. In her own way. Interestingly, her back-story suggests that she isn't exactly popular (due to her ability to see demons) and only has one friend, which she insists is all she needs.

Sena Kashiwazaki of Boku wa Tomodachi ga Sukunai is a ridiculously hotRich Bitch who lords herself over her schoolmates at the academy her father runs. Then she signs up for the Neighbors Club and reveals that she wanted true friends. Thus she does make some within the club in the form of Kodaka Hasegawa, a British-Japanese boy whose blonde hair and oriental face make his classmates mistake him for a "delinquent" and, secretly, Club President Yozora Mikazuki (whose Jerkass tendencies hide her social-relationship problems as grave, if not even worse, than Sena's).

Kirche from The Familiar of Zero starts off the series as a bully towards Louise, but becomes nicer as the series continue. By this time, she doesn't act rude anymore and often ends up being the gang's big damn hero along with either Tabitha or Mr. Colbert.

Alice from Ikoku Meiro no Croisée can't help but showing her exuberant young-girl side, despite her desire to be seen as a classy rich lady. This is possible, however, since she's not chosen as the pride of her family who is expected to be the successor of the family, which is her elder sister, Camile. This makes Alice able to express the former side more freely due to much less pressure exerted on her by her family.

Kaguya-sama: Love Is War: Despite her haughty demeanor and effectively being at the very top of Shuchi'in's Popularity Food Chain, Kaguya refuses to judge others based on rumors and hearsay. This is best shown with her relationship with Ishigami, whom she develops a close Sempai/Kohai bond with despite him having supposedly stalked a girl back in middle school, and goes so far as to scare off several girls with a Death Glare when they try to dissuade her from associating with him. Of course, it helps that she knew that he was innocent.

Yano from Kimi ni Todoke is not someone you want to get on the bad side of, but you have to really deserve it to get there. Otherwise, she's actually very friendly, even for this trope. Kurumi becomes this throughout the series as well, with the similarity to Yano being very well noted by her.

Diana from Little Witch Academia comes from a long line of master witches. As a result, she is a Perfectionist who acts stuck up, takes pride in being better than the other witches in training, and acts condescending to those she feels are unworthy of the title with cold disrespect. She even has her own Girl Posse. However, deep inside, she is really caring, wants whats best for the witches guild, and is a Closet Geek like her rival, the out-going Akko.

Sheryl Nome from Macross Frontier. Sure, she can steal Alto's free day just for fun and bend everybody to her schedule, but she is generally sweet and friendly, and actually helps people around her.

Emily Sevensheep from Mahou Sensei Negima!. Which makes her death in Yue's arms as heartbreaking as possible, and her subsequent resurrection (along with countless others) courtesy of Negi and Asuna's restoration of Mundus Magicus' denizens all the more heartwarming.

From Miss Kobayashi's Dragon Maid comes Riko Saikawa, a girl who was introduced as the Alpha Bitch of her class confronting Kanna (a young dragon banished to Earth for one too many pranks, and she's taken the form of a young girl to fit in), with a decidedly mixed message.

Saikawa: (Angrily) "Those clothes are too cute and you're good at everything. It makes me so angry that I want to give you a hug!!"

Ino Yamanaka from Naruto is a milder version. She does act a little bit like one would expect an Alpha Bitch would (at least in terms of interests) etc. At the same time, as a young girl, she was the one to reach out to bullied Shrinking Violet Sakura by teaching her how to accentuate her apparently large forehead, introduce her to her friends, and stick up for her when an actual Alpha Bitch Ami and her Girl Posse were trying to pick a fight. Not to mention, she comes from a long line of asskicking ninja, specializing in techniques to go inside peoples' mind (which she uses even on the nigh-unstoppable Big Bad.) She also serves to keep her team together (a team in fact that has been together since their forefathers), but soft encouragement to Gentle Giant Choji and a harsher more "kick in the rear" to Brilliant, but Lazy Shikamaru.

Kourogi Mikage from Nononono who is a gold medalist and having both looks and brains is thought of (and thinks of herself) as a national celebrity. At first glance she is a grade A Alpha Bitch that treats others as inferior to her and is ready to make their life miserable if they dare to deny her anything, once you get to know her though it turns out that despite all her arrogance she is a decent and caring person whose bitchiness comes as much from her "upper class" status as from her inability to honestly express her feelings.

While she isn't actually popular, Haru from Ojojojo acts this way once her character development sets in.

If One Piece had taken place in a high school, Boa Hancock would be one of these. She takes care of her people, is brave and caring when it comes to her sisters and those that earn her favor. But to everyone else, well quote the Queen herself:

"Whether I kick a kitten tear off your ears even slaughter innocent people the world will never cease to forgive my actions! Why, you ask? Why, it is because I am beautiful!"

And, even more weirdly, people do forgive her. Kinda justified in that she is genuinely the strongest and most gorgeous woman in Amazon Lily. As for her behavior, it's revealed that it's the result of a seriously messed-up past of child slavery. So much so that her and her sisters still go into panic attacks thinking about it and much of her bratty behavior (along with her preteen girl-styled romance toward Luffy) could be attributed to stagnated development (she was kidnapped as a pre-teen) from sheer force of trauma.

One-time character Sonoko Iijyuin from the 5th season of Sailor Moon, Sailor Stars. Grade A Alpha Bitch to Usagi, demanding her to leave Seiya alone since she's his number 1 fan and challenging her to beat her at her sport which is a totally unequal position, as Usa is a Cute Clumsy Girl while Sonoko is a Passionate Sports Girl and REALLY good at softball. But when she sees that Usagi is still determined to try it, she softens up and sees Usagi as a Worthy Opponent. And THEN, she's attacked by Lead Crow and forcibly turned into a monster—but Usagi, as Sailor Moon, manages to save her.

Rei Hino (aka Sailor Mars) is arguably this, as well. She is popular at her school, and she does act kind-of snobby and mean towards the other Guardians, particularly Usagi. But she is actually nice to her classmates, and then she becomes nicer (though still Hot-Blooded) to the other Sailor Guardians.

Touka Ryuumonbuchi from Saki. She's a total bitch to everyone who isn't from Ryuumonbuchi High School (yes, the school belongs to her family), but is seriously nurturing toward everyone whom she takes under her wings, especially the Killer Rabbit Koromo.

Akina in Shinozaki-san Ki wo Ota Shika ni! would like to be an Alpha Bitch but missed her chance after being sick for the first week of high school. Since all the cliques she would have joined are already formed, now she's forced to be friends with Otaku. What's worse is not only is she starting to fall for one of those Otaku, she's starting to become one herself.

"Monkey Queen"/Reika Jogasaki from Switch Girl. In the early volumes, she does everything to ruin Nika's life, setting up traps and malefic plans. But as the story goes, she reveals herself to be a nice, kindhearted person, as she supports and hepls Nika, especially during the Shutei arc.

Saki Tenjouin in To Love-Ru. She comes off as a queen bee (even proudly declaring herself the queen of the school at every opportunity), but when someone needs help she is not hesitant to do what she can.

Ami Kawashima from Toradora!. She started as a Bitch in Sheep's Clothing, but eventually learned to be a somehow more balanced snarky Jerk with a Heart of Gold. Justified in that, at first, almost everyone thinks Ami is a bitch (except Kitamura, a close friend of hers). It is later revealed she has to deal with creepy stalkers and legions of fans almost every day, due to being a famous teen model.

Fatina from The Tower of Druaga definitely feels like one of these. She's materialistic, vain (her whole reason for adventuring is to become rich so that she can buy her favorite fashion accessories), has a tendency to be judgmental and slap labels on and look down on people, enjoys mild bullying is highly concerned about her companions, and has a strong sense of duty. When Jil is depressed after the events of season 1, Fatina is the one who takes care of him and works hard supporting him financially for several months.

Guillotine from Mini Monsters is a good example. She's a goth girl who bullies the Frank's gang alongside (or not) his "boyfriend" Morty (The leader of the gang and real Alpha Bitch, although is male). In spite of that, she's best friends with Piruja (one of the Frank's gang) and helps her to conquer Victor (The spoiled protagonist), although she absolutely doesn't get along with him and his friends.

Brittany Parsons of Von Herling, Vampire Hunter is one. She's even got her own Girl Posse, but cares about her friend Peggy Jo Warner and goes as far as to tell her posse to stop insulting Peggy.

Cornelia from W.I.T.C.H. was known to be incredibly disagreeable after getting her powers, but eventually gets used to it. She's also the local Bully Hunter, being the one who protects younger and/or new students from the local bullies (that's how she first met and befriended Will and Taranee) and keeps in line the actual Alpha Bitches.

Emma Frost from X-Men. She's almost always conceited, extremely critical, and absolutely ruthless in any kind of fight. Not to mention she intentionally wears all those skimpy outfits just to get attention. However, she's a Mama Bear to anyone who's officially or unofficially her student, and she's almost always been a loyal, reliable member of the various teams she's belonged to.

Veronica Lodge from Archie Comics can be bitchy and catty, but underneath her bitchy facade, she is actually a Jerk with a Heart of Gold and she definitely has a kind and caring side to her personality which makes her very likeable.

In Danny Phantom fanfic ResurrectedMemories: Ember, as Amberline, eventually manages to gain this sort of reputation around Casper High, in contrast to straight up Alpha Bitch Paulina. The combination of her good looks, brains, musical talent, growing friendship with Team Phantom and her nerve to go against Paulina and the other A-listers eventually ends with becoming very popular among her peers at school.

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Films—Live Action

Claire from The Breakfast Club. In fact, her bitchiness comes less from herself and more from peer pressure, and it's shown that deep down she's miserable due to it.

Jules from The Cabin in the Woods is an interesting subversion of the trope as is every other trope in this movie. She's the typical Alpha Bitchsex tease, but only because of the pheromones and chemicals she's been given by the White Collars, to change her behavior and intelligence. In truth, she's very friendly, loveable and funny, as seen in the beginning of the film.

DEBS starts off with Max as the captain of the D.E.B.S. squad. She has a Type A, take-charge and aggressive personality that tends to dominate everyone around her and can be quite rough with Amy Bradshaw. After she's demoted to second-in-command she's devastated and becomes more sympathetic, and by the end of the movie she covers Amy's escape with Lucy, proving that she's a true friend.

Ashley Fruend and Ashlyn Halperin from Final Destination 3, despite behaving like typical ditzy popular girls, are actually friendly towards the protagonist Wendy. In their funeral, Ian mentions how they had never done anything bad to anybody.

GBF focuses on a high school with three alpha bitches, all of whom reveal a far nicer side. 'Shley is willing to befriend Tanner despite Mormonism forbidding it, and is generally the nicest and most approachable out of the three of them. Fawcett is the only one to stand up for Tanner re: the school's homophobic prom policies. Caprice is the only girl to understand Tanner needs a romantic life and isn't a neutered purse-poodle—so she tries to set him up with a hot British guy.

Dylan Schoenfield of Geek Charming (both the film and the book it's based on) could be a codifier for this trope.

Amber Von Tussle in Hair Spray (the musical and its film adaptation, in which she accepts her defeat and decides to join everyone else in having fun dancing in the film, she even does so with a black dancer, defying her mother's racism.)

Deconstructed in The Hole with Keira Knightley's character Frankie. When Liz tells her story to the police we see in flashbacks that Frankie is popular but isn't bitchy to Liz and helps her out (it's implied that Liz does her homework for her). Then we learn that Liz's story is a lie and we see real flashbacks and Frankie fits the Alpha Bitch stereotype down to a T. Though Liz is actually worse than her.

Jessica Spencer of The Hot Chick is a Jerkass to certain people she doesn't like, but takes good care of her baby brother. The Pet the Dog moment with her brother is important because it makes it easy for us to feel sorry for her later on when she is magically transformed into a man (don't ask).

Gen Harwood from Ice Princess comes off as an inconsiderate party girl at first, but later turns out to be a good friend and guide to Casey. Notably, Gen seems quite disgusted by the trick her mother Tina pulled on Casey, even though Tina was doing it for Gen.

Misa from Oyayubihime is nosy, rude and gossipy. But she definitely isn't a bully, and she stands up to Saeko in spite of being blackmailed into staying quiet. Not to mention, her fights with the teacher provide much comic relief.

Amanda Jones of Some Kind of Wonderful is set up to be this, but really isn't. In fact both her nastiness and her social status stem from her Manipulative Bastard boyfriend, Hardy Jenns, and once they breakup she improves very quickly.

Mikaela Banes from Transformers looks like she's developing into this, before the plot kicks into high gear and her troubled history comes out.

Sansa Stark from A Song of Ice and Fire is this, when on home turf in Winterfell — she even has a small Girl Posse to irritate her sister, Arya, with. She also manages to keep it for a little while in King's Landing, while (mostly) sheltered from the worst of what Court has to throw at everybody. Until everything goes very south, very, very quickly. But, nobody in Westeros can out-Queen Bitch Cersei Lannister, as the actually painfully young, naïve and rather sweet Sansa soon learns to her cost. She starts sharpening her skills to impressive levels, but... ouch. The learning process is beyond harsh, and wildly disproportionate to what her, frankly, juvenile bitchiness was.

The protagonist of Daughter Of The Drow. Liriel was a minor member of the ruling clan popular among young party-loving nobles, and wasn't more malevolent than being good at the Drow brand of humour required. Later in the Academy she habitually pranked her peers, mainly the plump girl she referred to as "a peasant" (in fact, noble, but from an agriculture-focused House)—a senior student known as humorless and too vicious with younger students. Which only made the perpetrator more popular as a wizard sneaky enough to repeatedly humiliate the hated jerk without leaving any proof.

Fleur Delacour of Beauxbatons Academy in the books gets a lot of flack for dating Bill Weasley, due to his family believing her to be a pure Alpha Bitch who's only superficially interested in him. She proves them wrong by standing by her man even after his face is disfigured. Though part of her reasoning is in pure Alpha Bitch fashion—she's beautiful enough for the both of them, and the scars Bill received from Greyback prove that her husband is brave. She then promptly starts cleaning his wounds.

There's also Cho Chang of Ravenclaw, who's pretty, popular, a star Quidditch player, has her own Girl Posse, but is actually a Nice Girl who just has some severe emotional and psychological problems. Her first boyfriend being casually murdered by the Big Bad in Goblet of Fire didn't help.

Constanza Grayfoot in the Midnighters series by Scott Westerfeld may not be particularly nice to any of the other Midnighters—though she will admit that Dess "knows her trig"—but she's a genuine and supportive friend to Jess, though a somewhat superficial one.

Lana in The Princess Diaries. By the end of the series, she's become close friends with Mia and is shown to be genuinely sympathetic. As soon as the film premiered in 2001, she is Mia's enemy even though Mandy Moore portrayed her as a ultra snobby cheerleader in which she doesn't like her princess friend (Anne Hathaway) at all due to the protagonist stealing her boyfriend, Josh Bryant, right from under her nose.

The Twilight series has Rosalie Hale for the vampires and Leah Clearwater for the werewolves.

Ginevra Fanshawe in Charlotte Brontë's Villette. She is completely open about being a superficial Gold Digger, but she seems to genuinely value Lucy's friendship.

Live-Action TV

America's Next Top Model: Bianca from Cycle 9 was a monster, picking on poor Aspie Heather and Stripper with a Heart of Gold Lisa. But you can't hate her too much when her disses are as poetic as "check your thighs in the mirror, and I'm done" and her claim that she's a "fun bitch" not a "bitchy bitch". It's more fun to judge America's Next Top Model contestants by their capacity for Memetic Mutation as opposed to their actual modelling ability.

A.N.T. Farm: Lexi started the show a straight-up Alpha Bitch, but has slowly been shaping up as this, getting some moments of potential friendship with Chyna and even some Ship Tease with Chyna's brother, Cameron.

Kelly is initially portrayed as a popular, stuck up snob but over the years she grows into a much more likable person.

In the Sequel Series, Naomi. She's not that bad. She genuinely has a nicer side, but would still act like a bitch if anyone has ever hurt or betrayed her in anyway. She evolved into this after her Character Development in season 3.

The Big Bang Theory: Penny is a gorgeous young woman who socializes easily and who was very popular in high school. In fact, her closest friends are two female scientists Bernadette and Amy (with the latter even being her best friend.) However, she was a normal Alpha Bitch back when she was in high school, a realization that leads her to try and apologize to everyone she bullied, though none of them wanted anything to do with her.

Carrusel: Maria Joaquina had two Kick the Dog moments at the beginning, when she ripped the card that Cirilo gave her for her birthday and then when she ratted Marcelina for cheating on a test. The second one, however, bit her in the butt badly as her classmates (Cirilo included) isolated her; Maria Joaquina ended up breaking downin tears due to this, and after that she became the Lovable Alpha Bitch we know and love.

Crazy Ex-Girlfriend: Rebecca meets a quintet of these girls in the episode where she volunteers at her old summer camp. At first, five of the teenage girls there are determined to make Rebecca's life hell, laughing at her and mocking her every chance they get. However, when Rebecca tries to give a speech on female empowerment, only to break down into hysterical sobs due to her own personal issues, all the campers leave... except the five girls who were making fun of her the whole time, who instead approach Rebecca and sit with her on the stage. They sympathetically listen to Rebecca's troubles, and then give her a makeover and sing a Self Empowerment Anthem to try and encourage her. Their advice is questionable, to say the least, but it quickly becomes clear that they're not really bad people.

Daredevil (2015): When we first meet Marci Stahl, she seems like Regina George if Regina George became a lawyer. She makes no secret of being selfish and mostly interested in her own career. But it turns out that Marci has moral standards and her open bitchiness can be strangely endearing. Karen finds it amazing that Foggy used to date her. Marci eventually drops the selfishness bit after Foggy persuades her to turn against her colleagues at Landman & Zack and sell them out for conspiring in Wilson Fisk's criminal enterprise. By season 2, she's been hired on at Hogarth, Chao & Benowitz and has become a somewhat nicer person. She's also one of the most observant of Foggy's true potential, and in season 3 is responsible for prodding him into running against Blake Tower for District Attorney.

Degrassi: Both Paige (S1-S5) and Holly J (S7-S11) start out as the standard Alpha Bitches, but due to Character Development Paige comes to the point where she's ready to stop worrying about what other people think and have a lesbian relationship with Alex in her senior year. Holly J also grows into this trope by the time she's a senior.

Friends: Rachel started off like this before her Character Development. This goes back to her days in high school when she was a spoiled Alpha Bitch cheerleader but was still friends with the unpopular Monica.

Quinn Fabray starts off as a nasty Alpha Bitch, gets pregnant, and becomes a Fallen Princess. Now that she's had the baby she's back to being The Cheerleader...but is still friends with everyone in the glee club. Except Rachel. Unfortunately, it seems her character has reverted back to her original personality. See this chart for a general outline of her inconsistent personality throughout the first half of season two.

Santana Lopez started out as The Dragon to Quinn's Alpha Bitch only to inherit the top title when Quinn became the Fallen Princess. She's now nursing a healthy dose of Gayngst. Also, she's been getting more and more sweet moments, with Brittany in particular and arguably the club in general. All while keeping her spiciness.

Glee seems to be unable to function without at least one of these in the cast. The newest version is new head cheerleader Kitty, who spends most of a season in the New Directions apparently just to mess with them. Then, when she hears of other popular girls harassing Unique, she vehemently demands their names, so she can put Nair in their shampoo bottles. Off the rest of the cast's shocked looks, she finally admits that they're her friends...and, naturally, she will deny that at the top of her lungs outside of that room.

Gossip Girl: Blair Waldorf, the ruthless queen bee, can be sweet and does worry about the people she likes if she's in good terms with them, but only her close friends and family get to see this side of her.

Kamen Rider Fourze: Miu Kazashiro becomes one early in the show's run, losing her fanbase after the Monster of the Weekrecords her badmouthing her admirers and broadcasts it during the school'sBeauty Contest (and beats her up). She ends up winning back her classmates' respect by going up on stage during the last part of the contest (while still bandaged and using a crutch) and delivering an epic speech where she explains that she hates admirers because it means they're focusing on her rather than improving themselves. She also accepts the Magnetic Hero's offer of friendship and ends up becoming the (self proclaimed) president of the Kamen Rider Club, and then the (self proclaimed) chairman after she graduates.

Lizzie McGuire: Kate was originally friends with Lizzie and her friends until she got a bra. At the start of the series, she is the Alpha Bitch stereotype. Later on she has moments of sympathy, such as when her sister and mother seem to show her little to no affection, and some moments that show her character develop, such as helping Lizzie and Gordo in the movie (also becoming a Shipper on Deck for the two).

Little Lunch: Tamara has elements of this, although given her athleticism she may be more of a female Jerk Jock. She has the bossiness and tendency to dictate other people's social status of the traditional alpha bitch, but she's not really a bully, and she inevitably comes around and proves herself a good friend in the end.

The O.C.: Summer Roberts starts out as a rude and spoiled Alpha Bitch. But then becomes more of a somewhat ditzy, but likable girlfriend for Seth.

One Tree Hill: Brooke Davis. Early on, she's closer to the Alpha Bitch side of things, but she's also very protective of the people she considers friends, even if they aren't the typical popular people (note her friendship with Mouth).

Sabrina the Teenage Witch: Averted with Libby in early seasons who is an Alpha Bitch through and through (and former Trope Namer) but played straight with Morgan in later seasons. She is a shallow, selfish, spoiled airhead but not a bad person, and she actually gets better after her first few episodes becoming one of Sabrina's best friends.

The Outer Limits (1995): In "Abduction", Danielle initially seems to be an Alpha Bitch as she taunts the deeply religious Brianna for being a "Jesus freak" and mockingly suggests that she is still a virgin. Cody Phillips resents her for laughing in his face when he asked her out. However, she tells Cody that he needs to forgive her for doing so and that she is as much trapped in her role as the most popular girl in school as he is trapped in his role as the school outcast. Danielle is later as delighted as everyone else when she learns that Brianna is still alive and is the first of the students to hug her.

Schitt's Creek has Alexis Rose, who is a Fallen Princess but it gradually becomes clear that even before losing her wealth and during her time as a globe-trotting socialite, Alexis was always kind-hearted and decent if a bit clueless and shallow.

Professional Wrestling

The stupidly rich Ashley Cartier and Tina Ferrari may have been subversions since they were supposed to be likable from the get go, even though Cartier openly referred to herself as "prissy". Still, that the well off California girls living the life of luxury were baby faces rather than Ted Dibiase type heels is worth mentioning.

The Beautiful People, of all groups, temporarily became this in TNA when Velvet Sky and Madison Rayne reunited to survive the combined onslaught of Gail Kim, Lei'D Tapa, and Alpha Female. But then Kim turned face, Angelina Love returned and any likability The Beautiful People had was gone. Then TNA managed to do it again in 2015, even with Angelina Love, by way of creating a less charismatic and more petty Girl Posse known as The Dollhouse(which was ironically formed by Taryn Terrell for the purpose of humiliating perennial Beautiful People nemesis Gail Kim) that Love, Sky and Rayne were forced to unite again against.

Tabletop Games

Good aligned female dragons in Dungeons & Dragons are sometimes portrayed with this sort of personality, when they're not the Team Mom.

Theater

Invoked in Heathers. After JD kills Heather Chandler, he forges a suicide note claiming that she killed herself because she was really suffering inside and no could see who she really was. Everyone in school believes the note and concludes that Heather Chandler was, deep down, a genuinely good person, which couldn't be further from the truth.

Galinda/Glinda from Wicked. Spoiled, ditzy, entitled, and bratty... but also deeply loyal to Elphaba, and in possession of a genuinely good heart beneath it all. By the time act two begins, she's outgrown her Alpha Bitch ways almost entirely, and the end of the show has her ascend to The Woman Wearing the Queenly Mask for the sake of the greater good.

Mira Kagami in Tokimeki Memorial 1 when you get to see her Hidden Depths (dead father, painful rejections, poverty). Accentuated in the various tie-in Radio Drama, OVA, and spin-off games, which flesh out her character further.

Etoile, in Rhapsody: A Musical Adventure, is set up initially as the Alpha Bitch, but you mostly see her nicer side during your interactions with her in the game.

To a degree, Princess L'Arachel from Fire Emblem: The Sacred Stones. She's shown to be selfish, kinda childish, and very bombastic, but she's also very brave and kindhearted when push comes to shove, like when she manages to pull Eirika out of an Heroic BSoD after losing the Stone of Renais to Lyon and gives her very valuable advice.

Clarine from Fire Emblem: Sword of Seals. She keeps demanding vassalage from Rutger and Lance and can be pretty mean to those who get close to her brother Klein, but she also helps Dorothy with her self-esteem without any second intentions and secretly fears that, once the "adventure" is over, she won't be able to see the outside world again.

Maribelle from Fire Emblem Awakening, oh so much. She's got a sharp tongue and can come off as snobbish and a bit cold, but she also has a strong sense of justice and is loyal to the death to her friends. Oh, and she's also a very powerful mounted healer.

Yukari of Persona 3. She's a popular Tsundere on campus, and comes off as cheery, but also quite snarky on a bad day. Annoying as she seems, it's appropriate to call her a Jerk Ass Woobie rather than straight up Jerkass due to her very troubled backstory.

Natsuki is the more clear-cut example of this trope. Her deeds and demeanor were more vile, and she often bullied Fuuka until their supernatural near-death bonding experiences brought them to be close friends instead.

GLaDOS of Portal is one of the most loved video game characters, but she is horrible and verbally abusive toward the player character all the time. Despite this, as the sequel shows, she's not all bad at, er, "heart". At least until she deletes Caroline. Considering her history, though, that might be another lie.

Mandy in Bully first appears to be the epitome of Alpha Bitchdom (beautiful, head cheerleader, dates the captain of the school football team, is viciously cruel to the nerd girl etc.) however the inevitable humiliation she receives is not actually Played for Laughs when we see her reaction to it, and she is also shown to be well aware of how horrible she is and that it stems from her own insecurities.

Jess from Until Dawn is a homecoming queen who looks the part of a queen bee from a teen movie, and is introduced tittering over having set up a Prank Date that results in the deaths of two of her friend circle because "she deserves it" in the prologue. She's also playful, goofy, and upbeat (for as long as anyone can be) in the main game, and will always express stress and regret over the events of the prologue.

Haley, one of the possible romance options from Stardew Valley, is initially established as a stuck-up little brat who insults The Farmer's scruffy appearance and throws tantrums at being told to do minor housework. However, her bonding scenes and her list of favourite gifts reveals she's quite sweet deep down. She's notably the only potential romance option who ends up taking a curious interest in the main character's farmer lifestyle, and she even takes up reading and donating much of her colossal wardrobe to charity.

Elise in Story of Seasons (2014) is a Rich Bitch who controls the majority of the town's fields in the beginning, and her servants paint a vivid picture of her as condescending and harsh, most of them loathing her. One servant even imagines her possible future spouse and pities the poor man. However, she's surprisingly affable to the player, and gives you your first horse for cheapnote 5 milks. After some Character Development, she becomes nicer.

Karin Kanzuki of Street Fighter Alpha fame debuted as an arrogant, haughty Rich Bitch, but over the course of her story in that game, she befriends her rival Sakura, sponsors up-and-coming wrestler Rainbow Mika, and generally matures to the standards her family expects of her. Come Street Fighter V and she's now become the de-facto Big Good of the story, using her money and power to assist the heroes in taking on Shadaloo and offering her family's massive estate as a base of operations for them to do so.

Sasasegawa Sasami from Little Busters! is beautiful, popular, smart, and the captain and star player of the girls' softball team. She also has minions who follow her everywhere and a great tendency for gloating. She also happens to genuinely respect Rin as her rival, considers it important to take responsibility for the negative actions of her underclassmen, and even ends up joining the Little Busters to fill in for Rin in her route.

Penny of Penny and Aggie appears at the beginning of the comic to be a straight-up Alpha Bitch, and indeed Aggie and certain other characters see her that way for much of the series. However, while Penny is materialistic and often snobby, she's also genuinely ethical and compassionate. She even admits to Aggie, when they bury the hatchet and become friends, that "I don't really need the perfect shoes. It's just fun to pretend I do."

Chrys'tel Vel'Sharen of Drowtales starts the series as a straight Alpha Bitch, but she's quickly shown to defend her roommate Faen from being tormented by the other girls. Later on she begins to question what's going on in her own family and actually becomes The Mole to her aunt.

Zulenna in Girl Genius was at first a complete Spoiled Brat who looked down on Agatha (but wasn't that popular). When it was revealed that Agatha was a Heterodyne, Zulenna paid her as much respect as she despised her earlier, and even gave her life to slow the soldiers pursuing Agatha.

In Eerie Cuties, this'd be Layla Delacroix. She's the most popular girl at Charybdis Heights and she's hot enough that Even the Girls Want Her. But she's still regarded as an Ice Queen, by some of the students, due to her aloofness and her snarky nature. Yet, Layla's been shown to be fairly responsible and even helps organize activities at the school, as seen in the "Kissing Booth" bonus story in the print edition of vol.1. Nor is she the type to hold grudges...unless the other girl's name is Melissa Hellrune.

Emily Caston from Rain. She initially comes across as a typical Alpha Bitch who's concerned with having "the perfect year" and graduating valedictorian. However, after Rain gets to know her, she makes it clear that behavior is just a façade. In truth, Emily describes herself as awkward and antisocial, suffers from extreme Parental Neglect, and is very knowledgeable on the subject of romantic and sexual orientations. She also trusts Rain with the secret that she's pregnant with her (much older) ex-boyfriend's child, who she's going to keep, and also becomes the first person to whom Rain directly comes out as being transgender. The two of them become close friends and even call each other sisters, at least until Rain finally admits she has a crush on her and the two become an Official Couple.

Montana from season 3 of Survivor: Fan Characters. She starts out asking to be voted out first because she doesn't actually care about the game and just wants to lounge in Ponderosa, but when one of her tribemates gets sick, she agrees to not be voted out so that her ill tribemate can leave the game instead and is soon after motivated by Isaac's sexist comments to stay in the game to duel with him. She also responds to a tribal switch by making bitchy comments about her new tribemates, but quickly befriends gay outcast N who notes that she's actually pretty nice for someone who constantly proclaims herself a bitch.

Web Original

Aki of Sailor Nothing has shades of this. Even before her Break the Haughty chapter, she is (secretly) friends with Himei, the class loser. She later considers her "breaking" to be the best thing that ever happened to her, as it freed her from the shallow pursuit of popularity.

Worm: Tattletale is explicitly beautiful and has manipulation (through knowing or being able to figure out just about everything) as a superpower. However, despite her bitchy tendencies towards the world at large, she lacks any crowd to be "in" with and is a loyal friend to Taylor from their first meeting. What little is known of her backstory would suggest that she probably used to be this played straight, given her honest concern about her brother and her constant beating herself up for not seeing the signs of his impending suicide. She certainly isn't the self-centered kind of bitchy, given how she ran away when her father attempted to use her power for incredibly selfish ends.

Whether Tattletale is lovable or not seems to depend on the viewpoint character. She's certainly an excellent friend to Taylor, but in Ward, where Victoria (Glory Girl) is the protagonist, Tattletale is much more malevolent and generally an asshole. She has no reason to be nice to Victoria, and Victoria hates her guts due to her role in what happened between Victoria and Amy. Taylor's perception is colored by Tattletale's kinder side towards her, but Victoria's perception is colored by witnessing the nastier side of Tattletale that was never directed at Taylor.

RWBY: Weiss Schnee, The Lancer of Team RWBY. She starts out as an insufferable Alpha Bitch (without the "lovable" part), but Ruby makes multiple attempts to become her friend. After learning some important life lessons (such as making friends and dialing down her Fantastic Racism), combined with Defrosting Ice Queen, she's extremely supportive in combat and slowly improving her sociability throughout the series.

The Veronica Exclusive: Veronica, after joining the school's Girl Posse, becomes popular, and is prone to snarkiness, being judgmental, having a bit of a vengeful streak, and sometimes being downright mean. Despite this, she does still genuinely care about her uncool best friend Martha, and openly dates Jane, despite Jane being a complete outcast. (Though Jane is an outcastfor good reason...)

Courtney Gripling from As Told by Ginger. She may have a somewhat...anthropological approach to the world outside her sphere, but she really does have a kind heart. Her best friend Miranda Kilgallen is closer to the more typical Alpha Bitch but even she softens as the series goes on.

Harmony Bear in "Care Bears: Welcome to Care-a-Lot" she has a diva attitude, being bossy, perfectionist and presumptuous, bragging constantly that has the best voice about all Care-a-Lot, however she clearly cares about the children and the other bears, her is kindly to them and is always willing to help, even with those who tend to be more problematic.

ChalkZone minor character Michelle Norwegiano is one of these. While she can be stuck-up at times (Rudy even refers to her as "a total snob" when a misunderstanding causes him to think he and Penny weren't invited to her party in "Poison Pen Letter"), she's also been shown to be pretty friendly with Rudy (and presumably Penny—she's at both of her parties shown in the series but they don't have any real interaction).

Sissi of Code Lyoko, especially in Seasons 2 and 4 when there were a lot more episodes with her written that way, though she had a few moments in the first season as well. Much of her setbacks to being a just plain Alpha Bitch were due to the literal Reset Button the show regularly uses, and being a just plain Alpha Bitch to start with was because of a stupid misunderstanding between the heroes and her back in the prequel episodes. In the series finale, her status as one finally sticks when the heroes make her a part of their group.

Stephanie Knightleigh in Edgar & Ellen occasionally falls into this, either being nice toward her little brother, helpful toward her equally jerkish adversaries, or surprisingly badass in her scuffles with them that even they respect her for it. This is a contrast to the book series the show is loosely based on, where the twins gradually become better people (despite all their attempts to resist this) while Stephanie is gradually revealed as a sociopath with little in the way of redeeming traits.

Shellsea from Fish Hooks. Although she tends to find Milo and Oscar ridiculous, she's also Bea's best friend.

Contrary to all expectations, the "one-dimensional bleach-blonde valley girl stereotype" Pacifica Northwest ends up becoming this in the second season of Gravity Falls, with both Mabel and Dipper bringing out her better side on separate occasions, especially with the revelation of her rather disturbingFreudian Excuse.

Rhonda Wellington Lloyd from Hey Arnold!. Despite engaging in typical Alpha Bitch activities, she can be remarkably friendly. Her best friend is a down-to-Earth bug collector, she has a great capacity for sympathy to those less fortunate, plays sports with her significantly less wealthy classmates all the time, and doesn't hold a grudge against the guy who stalked and blackmailed her into dating him for a week.

Same with Penny at the beginning of Mr. Peabody & Sherman, to the point of literally treating Sherman like a dog. This, until she made a trip to Ancient Egypt where Peabody and Sherman rescued her from marrying King Tut, finally becoming into this.

In later seasons, Babs Seed, and eventually Diamond Tiara and Silver Spoon are revealed to be this, and each time their excessive brattyness comes from serious personal insecurities. note Babs Seed was bullied for being a Blank Flank, and Diamond Tiara was raised by her over-elitist parents to be perfect to the point of social awkwardness. Silver Spoon has no excuse rather than following Diamon Tiara as her Beta Bitch, but is also the first of the two who comes to reason.

Ashley A from Recess could count. When she is kicked out of the clique, she befriends Gretchen, and during the Little Miss Blush beauty pageant, she secretly congratulates Spinelli. She has also asked the gang for help on other occasions and is seen talking to the less popular kids on the playground like The Diggers. Sometimes, the other three Ashleys can also be convinced to be nice and do good, like in "The Great Can Drive" and "League of Randalls".

Cassandra in Sabrina's Secret Life. She started as the witchy replacement of Alpha Bitch Gem Stone. But, as the series progresses, she became more kind-hearted and by the end, she and Sabrina are officially good friends.

Liz from The Spectacular Spider-Man becomes this via Character Development, going from stuck-up in the second episode to eventually dating dorky Peter. Mary Jane also may count, as she interacts easily with both the popular and geeky kids, while Glory also has at least some hints of this, quickly bonding with Harry for a time.

Flying Princess Pony Head from Star vs. the Forces of Evil can be jealous, manipulative and selfish but is still for the most part a genuinely good friend.

Lo from Stōked technically should be the Alpha Bitch, given her "pedigree". She's a spoiled, gorgeous, manipulative, rich girl with a spray-on tan ...however, she's also friendly and loyal, downright sweet even, and loves her friends.

Clover from Totally Spies!, in contrast to Mandy, who was more of a classic Alpha Bitch. While Clover can be kind of rude, snobby, and conceited, she understands the importance of friendship and teamwork, unlike Mandy. Mandy has been shown to have a nicer side to her personality—unfortunately, it never lasts long and she pretty much always goes back to being mean again if she's provoked in some way.

Maricella from Spirit: Riding Free starts out as a classic jerk, but in "Lucky and the Deadly Blizzard," she demonstrates a more vulnerable side and is ultimately fond enough of Lucky to ring the town's church bell for who knows how long in order to guide Lucky through a blizzard when normally she eschews manual labor. Although Maricella still seems awkward about being worried about Lucky, whom she generally dislikes, she does hug Lucky and accepts a hug from her in turn.

Elodie from OK K.O.! Let's Be Heroes was introduced as an ex-close friend of Action Girl Enid. Elodie seemingly turned against Enid after the two friends battled for acceptance into the prestigious P.O.I.N.T. Prep, leaving Enid with major trust issues. However, when Enid manages to also be accepted into P.O.I.N.T. Prep, Elodie admits that she regrets breaking off their friendship, and the two make up. After that, Elodie still has her JerkAss moments (such as talking down to K.O. for even suggesting that he could get into P.O.I.N.T. Prep), but does ultimately help reveal Chip Damage's secret power orb-pumping scheme, and chooses to stay at the school because she still believes in the morals it was founded on.

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