In 1970, Nissin formed the subsidiary Nissin Foods (USA) Co. Inc, to sell instant noodles in the United States. Nissin recognized that the bowls traditionally used to package instant noodles in Asia were not common in the U.S, so they used the paper cup.

In 1971, they introduced instant ramen packaged in a foam cup. Originally, the product was known as Cup O' Noodles in the United States until 1993.

In 1978, Nissin Foods offers new varieties of Top Ramen and Cup O' Noodles.