I want to share an important lesson that I learned during a field exercise at Basic Training and how it relates to something I try to bring to Caliber every day. Towards the end of Basic Training, everyone goes to the field to use all the skills they learned in the previous weeks. We were exhausted from training all day, digging our foxholes, setting up defensive positions and putting up our tents for the night.

In order to be successful in our industry you have to be willing to learn. Fortunately for most of us, we are prepped for a life of learning due to the years spent in school before our career. In the world of digital marketing, I have found that trends, platforms and strategies are constantly changing. In my role at Caliber, it is my responsibility to make sure that I am aware of what social platforms

It’s that wonderful time of year again. The holidays are quickly approaching, and the Caliber office smells like butterscotch chips and Craisins. Yes, you guessed it! It’s time for Chrisp-mix, the delicious Caliber inspired treat.This year our Chrisp-mix concoction was placed in a branded enamel mug and packaged in a festive box. We had a lot of fun with the design by including a story about how Chrisp-mix came to be, and also including a

Before we get started, I should get everyone up to speed on my current status as I’m writing this. It’s a Friday morning and, so far, nothing has blown up in my face. Mandy brought in egg bake for the entire staff (it was delicious) and I’ve got a cold Diet Dew at my side (not a coffee drinker). It’s a pretty good start to the day, so please take the following with a grain

Two weeks ago Caliber Creative celebrated its ten-year anniversary and I’ve been blessed to share in a tenth of that time. In my short period with Caliber, I’ve had many opportunities to meet new people and to grow personally and professionally. At this milestone, which marks my first year with Caliber, I would like to reflect a little bit on this past year and my career in general.I look back to my first creative job

The end of the year is a busy time for most businesses, especially when trying to squeeze in time to plan your marketing campaign for the upcoming year. Analyzing the past year can be a great starting point to gain insights, but I want to challenge you to go much further with your research. This is the year to really target your demographic and customize your message.Many advertisers are targeting the same demographic of Adults 25–54 and playing it

Caliber Creative is excited to announce the promotion of Mikena Albers to Account Executive. Mikena has been with the Caliber team for two years and has advanced from her previous role as Account Assistant. Over the course of the past two years, Mikena has excelled at her day-to-day responsibilities as well as found new ways to grow her client relationships. Beyond her routine tasks, Mikena has also been an integral part of company events such

We’re excited to announce that Tessa Kopren has been hired as Digital Marketing Associate. Tessa recently completed a summer internship with us and is finishing her major in public relations and double minor in marketing and social media at South Dakota State University. She will graduate in December.Tessa’s ambition and talents are a perfect fit for the Caliber team. Hiring her on from the internship was an easy decision. It is great to officially put

There are many different personality tests and they vary widely in depth, function and analysis. A couple basic things they all have in common is that they can teach us to better understand others’ personalities and be equipped in adapting to each personality type.When I started at Caliber earlier this year, I wanted to get to know everyone a little better so I could more quickly and effectively become a productive member of the team.

'Brand Standards' might sound like a pretty vague term, but it is one of the most important aspects to creating a successful brand. Having a complete set of brand standards will increase your company’s credibility and build up brand recognition. They can vary from simple logo and color guidelines to extensive booklets on type treatment, acceptable imagery, graphic element use, and even brand language.Below are a few reasons why brand standards are a must for