Last March, AB InBev committed to obtain 100 per cent of purchased electricity for brewing from renewables by 2025. It expects to reach a rate of 31 per cent this year.

Budweiser, which calls itself the King of Beers, reckons consumers will embrace the logo despite US President Donald Trump’s push to develop fossil fuels and his doubts that human activities are the prime cause of climate change.

Microsoft, Starbucks and Marks & Spencer were among major companies to have achieved 100 per cent renewable energy by the end of 2016, according to The Climate Group, a non-profit organisation which oversees pledges. The group welcomed Budweiser’s shift.

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