Working here was pretty much different from a startup where – usually – the founders/investors/employees are also the early adopters of the product they’re developing.

Most of the projects developed in this business suffer a very vicious flaw: who pays the project is not who is going to use the tool/app/website he paid for.
This is sad, since the main goal of the project suddendly become praising the ego maniac manager of BigWealthyCompanyThatSpendsLotsOfMoneyInMarketing and not developing something that the users will really love.
And because of that, it’s inevitable that project will fail the reality check once completed.