This is the week of talent show finals: Dancing With the Stars contestants will be smiling and swirling on stage tonight, and American Idol contestants will sing their hearts out tomorrow for a chance at the grand prize.

If there were a reality show for Nicest Person on the Internet, Bob Burg would be in the finals, graciously Tweeting and writing his way into the hearts of millions.

Professional speaker and author of bestselling books Referral Engine, The Go-Giver, Go-Givers Sell More and his newest book, It's Not About You, Bob has built his career around teaching people that the very best way to be an effective and successful businessperson is to constantly and consistently focus on adding value to peoples' lives.

To say his perspective is a breath of fresh air is an understatement!

In this 50 minute interview, Bob and I discuss what are the underpinnings of a successful referral business, as well as specific strategies for attracting clients.