Social Media Management

Our Journal

What Are The Basics Of Ranking Your Website on Google’s Search Engine Results?

While Google is not the only search engine around, it is THE major engine in the world and most people search for things on Google more than any other search engine. So, if you want to do Search Engine Optimization (SEO), you need to know how Google works. Specifically, you want to know how the search engine algorithm is configured.

But knowing the ins and outs of Google’s algorithm is an impossible task, and not even the world’s best SEO experts can hack Google. However, you can take comfort in the fact that no matter how many changes are made, and no matter what these changes are, some things will never change, even if the programmers at Google headquarters want to. And what are these unchanging basics? In two words: Relevance and Authority.

If you understand what these two concepts are, then you are halfway there. And you will be able to rank any website, or at the very least, you will not be afraid of the changes in the search engine algorithm. Side by side with relevance authority are the two factors that determine how well your website will rank: On page optimization and off page optimization.

Relevance in on page optimization just means that your website needs to contain your keywords in the title, description, H1 heading, and body of the article. Your content should also be peppered with related keywords or LSI keywords.

Meanwhile, relevance in off page optimization means that the links to your website must come from other websites that are in a related niche, for example, a link from http://Webmd.com to a website on health tips. Also, the anchor text ratio must have a certain percentage of the keyword that you are trying to rank for, like, 60% of the hyperlinked text containing your keyword, with the rest being LSI keywords and generic keywords like “click here”.

Now that you know about relevance, it’s time to know more about authority.

Authority in onsite optimization is something that you can establish right away by buying an old domain that has a PageRank (PR) as well as a great trust flow and citation flow. Establishing a domain’s authority takes time as the age of the website is also taken into consideration. So, the next time you build a website thinks about buying an already established domain.

On the other hand, authority in offsite optimization just refers to the quality of your links. You need to have links coming from high PR websites with related content and have great trust flow and citation flow. More important, these type of links must come at a certain quantity.

If trust flow and citation flow sound alien to you, you can take your website and enter the URL on Majestic.com. The website will generate the information for you on both sides of the domain name. You will see more detailed information on the website just below the trust flow and citation flow information.

Local businesses can’t ignore ranking in Google’s Maps Business Listings. For example, when you search for an Electrician in your city, the 1st things in the Google results after the ads contain something like a Google Maps embed. Local Search Engine Optimization requires pushing different buttons to get into the prime spots to attract traffic from the search engines.

Over the past few years, more and more businesses have begun to realize the importance of promoting their brand online. Online marketing does not exclusively benefit larger companies that can reach a worldwide audience. It is also great for small and medium sized businesses as they look to get noticed.

Rising above the competition is not easy in the modern economy, but online marketing is a cost-effective way for companies to differentiate themselves from the rest of the market. The best part about online marketing is that it is fairly easy to track the results, which provides quantifiable proof of the return on investment in these marketing strategies.

Instead of spending two or three times as much money on “traditional marketing” efforts, companies can take a fraction of that money and put it towards online marketing. Not only will they see real results, but they will develop better relationships with their customers and clients.

Here is a look at some of the benefits associated with online business promotion:

1. Convenient

Internet marketing is the best way for companies to advertise products and services to people halfway around the world, without having to move an inch! Customers and clients can quickly browse a company’s website to get a feel for their values and way of doing business. They can also find details on the company’s line of products and services.

2. Reach

Continuing from the previous point, online marketing is the best way to negate the problems associated with distance when it comes to marketing products and services. If a company is planning on selling their items throughout the United States, but they are based in a small mid-western town, they can accomplish all of this through online marketing and e-commerce. If they were to rely on traditional methods, they would have to deal with the expenses of opening stores in different parts of the country.

3. Cost-Effective

While there are costs associated with online and social media marketing, these costs are negligible when compared to traditional marketing. Even if you look at the cost of hiring web designers, SEO experts, and social media managers, a company will spend a lot less on these items than they would on billboards or newspaper advertisements.

4. Personalized

When customers purchase online or create accounts on a company’s website, it allows the company to create a profile and purchase history for the client. This makes it a lot easier to create targeted advertisements, such as email blasts or social media posts, to entice the customer to make future purchases.

5. Building Relationships

The internet is an easy and cost-effective way to build lasting relationships with clients. Studies show that the clients are more likely to stay loyal to a company if they follow them on social media. This does not even include data for customers who actively post on a company’s social media account or interact with its staff through Twitter posts or Facebook messages. Customers feel as if they have a personal connection with companies when they interact with them online.

Footer

Contact Us

About Us

We provide cutting edge web design expertise as well as innovative software solutions. We can also offer consultation services to help your business solve its most pressing marketing and data management problems. Learn More

Our Services

We promote your business online through many ways starting from a well-converted web design, white-hat techniques to boost your online presence, build your viral social community, a lifetime-friendly support. Learn More