Large media companies have been doing everything within their power
to hide the compensation plans of their own highest-paid employees
from public disclosure. As
reported [1]
by the Associated Press on April 11: Some big media and
entertainment companies hope to keep under wraps the perks and
income of their stars and celebrities, challenging a Securities and
Exchange Commission proposal that's being called the Katie Couric
clause. None of the broadcast networks reported the companies
protest.

According to the AP, the Katie Couric clause is a January 2006 SEC
proposal that would require a company to disclose the pay details
of as many as three non-executive employees whose individual
compensation exceeds that of any of its top five executives.

Given the incentive packages of folks like Couric rumored at $15
million for her new CBS Evening News gig such a regulation if
adopted would hit close to home for top broadcasters who complain on
the air about what oil executives and other Big Businessmen make.
Five media corporations, including CBS Corp., filed a letter with
the SEC on April 10 arguing that compensation information should be
treated as a trade secret.

Yet, as highly paid lawyers squabbled to
keep the incentive packages of Americas television personalities
private, the media hypocritically spent much of April complaining
about what corporate executives made. In the forefront was The New
York Times, which actually ran 11 articles and editorials on this
subject from April 9 through April 16, with eight of them occurring
in just one day. See sidebar:
Hypocrisy at the NY Times [2]

Do CEOs Earn Their Pay?
Of course, the Times wasnt the only outlet in April throwing rocks
at executives and their wages. The three broadcast networks stirred
the class warfare pot, downplaying CEOs performance as heads of
their companies.

On April 20, the Nightly News did a segment entitled Outrage Over
CEOs Huge Compensation Packages. Brian Williams began: We're back
with NBC News In Depth tonight: runaway pay. A lot of attention is
being paid these days to the stratospheric sums that some CEOs make
in this country. Williams continued: Lee Raymond, ExxonMobil
recently retired CEO, whose salary alone was over $51 million last
year. Then there's William McGuire, CEO of United Health Group. He
received stock options that could end up totaling a staggering $1.6
billion.

Williams handed it off to Anne Thompson, who chose not to share with
her viewers the fact that ExxonMobil stock is up 85 percent since
January 2004, while the company made almost $36 billion in profits
in 2005 alone. That benefited the millions of shareholders who make
Exxon Americas largest company. Thompson also ignored United
Healths 67-percent increase in share value.

However, Thompson didnt forget to end the segment by letting her
viewers know just how much this kind of compensation differed from
what regular Americans make, encouraging viewers to get angry:
Still, the outrage remains with the average CEO taking home by one
estimate 431 times what the average worker does.

ABCs Good Morning America also took on CEOs Raymond and McGuire
in April, with both shows featuring the title You Must Be Kidding!
prominently displayed across the bottom of the screen. Raymond was
first to be eviscerated on April 14. Robin Roberts began: The
world's largest oil company has revealed the stunning details of Lee
Raymond's retirement deal. Details that left us saying, 'You Must Be
Kidding."

To its credit, after running through the numbers of Raymonds
retirement package, at least Good Morning America pointed out how
well ExxonMobil has done under his management. Correspondent Dan
Harris said, The company defends Raymond's compensation, pointing
out that during his 12 years running Exxon, it became the largest
oil company in the world and the stock price went up 500 percent.

Six days later, William McGuire was the target when Good Morning
America reported on United Health Group in another You Must Be
Kidding! segment. Roberts began: Now The Wall Street Journal
reports the head of one of the nation's largest health care
companies is sitting on more than a billion dollars in stock options
while 46 million Americans go uninsured.

Dan Harris then stated incredulously, While patients, doctors and
hospitals have been feeling the pain of rising healthcare costs, the
chairman and CEO of United Health Group, Dr. William McGuire, has
been accumulating one of the richest batches of stock options ever.
Harris mustnt have realized such an assertion suggested it would
have been better for patients, doctors, and hospitals if all these
options McGuire owns were worthless.

Yet, to further drive home the point, Harris interviewed a Minnesota
pharmacist whos been going to state fairs dressed up as Dr.
McGuire, accusing him of corporate greed. The pharmacist stated,
We feel, as, as health practitioners, we have a moral and ethical
obligation to speak out about this.

Although Harris did state that United Healths stock has gone up an
astounding 7,000 percent since McGuire took over as CEO, this was
clearly irrelevant to the Good Morning America team as they mocked
his wealth at the end of the segment. After Harris quoted McGuire as
saying of the executive compensation plan at United Health, we
sleep with good conscience, Roberts mocked, You must be kidding.
Harris responded, He sleeps with a lot of money, too. Diane Sawyer
interjected sarcastically, Maybe on nice sheets.

Finally, CBS joined in the CEO bashing during the April 13 Evening
News. Host Bob Schieffer disparagingly began the segment:

We have a story tonight that brings new meaning to the term Golden
Years. The average American enters the Golden Years retirement
expecting to live on less than $30,000 a year, and that includes
Social Security. Well, it turns out to be a little more golden than
that if you run a big oil company.

After running through Raymonds retirement package, correspondent
Anthony Mason broke down how the CEOs wages compared to the rest of
Americans: Lee Raymond earned $69 million in his last year as
ExxonMobil's chairman. That's $190,000 a day. The average American
worker, Bob, earns 43,000 a year.

Mason also stated how much CEOs make in general: The average pay
for a CEO rose 27 percent last year to more than $11 million. The
SEC is now considering new regulations to require companies to
disclose more about what CEOs really make.

Though Mason referenced the new regulations being proposed by the
SEC, he failed to mention the Katie Couric clause, how that might
impact his own industry, or how members of the media are trying to
block this initiative.

In fact, not one of the three broadcast networks in the middle of
all their reporting and explicit detailing of what some of Americas
executives are being paid bothered to inform their viewers about
the SECs new Katie Couric clause, or how the industry was trying
to prevent similar disclosure of their pay.

Could it be because some of these reporters that are complaining
about what CEOs make earn just as much?

An April 6 New York Daily News
article [3] confirmed this possibility. According to this report, Katie Couric
is going to be paid $15 million a year as the new CBS Evening News
anchor. And, Diane Sawyer, who was so fascinated by the kind of
sheets William McGuire must be sleeping on, likely doesnt have any
problems in that regard, for she earns $13 million a year $2
million more than the average CEO.

Whats that saying about people who live in glass houses?

Noel Sheppard is an economist, business owner, and contributing
writer to the Business & Media Institute. He is also contributing editor
for the Media Research Centers NewsBusters.org. Noel welcomes
feedback at nsheppard@costlogic.com [4].

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