Universal's Elaborate 'Bourne' Computer Game

This summer seemed like the end of an era for a lot of the big franchises. Sure, some might be back, but I just don't think they'll be the same. For one of the last big summer releases, The Bourne Ultimatum, Universal has launched an online game, according to The Hollywood Reporter. It was announced that studio has teamed with Google for a promotional game with the somewhat lame title The Ultimate Search for Bourne with Google. Players try to hunt down the elusive rouge agent, and at the same time the game takes you on a tour of You Tube, Google Maps and web searches. Participants will have to answer trivia, and find random clues buried on the net to compete for the grand prize of a 2008 Touareg 2.

So far, the marketing for the movie has been pretty typical; just a few posters and a couple of trailers, and of course the Bourne game is another attempt to fully integrate the web as a way of engineering some buzz. You can't blame the studio for wanting to cash in on a little hype, especially when you consider all the hoopla over those Cloverfield sites. The highly anticipated final film -- and it turns out it will be the final one in the series -- is bringing Matt Damon, Julia Stiles, Brian Cox, Joan Allen, and Chris Cooper back for one last hurrah. Back in June, Jennifer had reported that instead of going back for more Bourne after this one, Damon was going to be working on the film version of Imperial Life in the Emerald City: Inside Iraq's Green Zone by Rajiv Chandrasekaran with Bourne director Paul Greengrass. Bourne doesn't open for a few more weeks, so if you can't wait until August 3rd and you have a way with Google, you could always take a crack at winning that car.