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Surge in blog statistics as medium goes exponential

The omnipresence of blogs is further evident from figures recently released by comScore, and reported by eMarketer, which say that US blog traffic has grown by 56% over the past year to 58.7 million visitors.

This represents 34% of the total US internet audience but the true figure is higher because comScore is only tracking the main blogging networks.

According to the research by comScore and iMedia Connection, the top-rated US blog network was Blogger.com, with 20.8 million visitors in May 2006. MySpace Blogs was second with 14.4 million visitors, and MSN Spaces came in at third with 9.6 million visitors.

iMedia Connection said that “blogs are now as ubiquitous to the web as reality shows are to television”.

And so are blog statistics it seems. Data and figures about blogging were few and far between before this year but, following the surge of interest around blogging and its potential as an online marketing tool, that’s no longer the case.

35% of large companies plan to start corporate blogs by the end of 2006, in addition to the 34% of large companies who are already doing it. [Source: JupiterResearch report, Corporate Weblogs: Deployment, Promotion, and Measurement, June 2006].

According to a US report, combined spending on Blog, Podcasting and RSS advertising channels rose by 198% in 2005 to a total of $20.4 million. Spending is expected to grow by another 145% in 2006 to reach nearly $50 million. [Source: PQ Media, April 2006]

The nearest thing the videoblogging arena has to a superstar has quit her show in a move that leaves its future uncertain.

Amanda Congdon has cut a dash at the anchor desk of Rocketboom, helping make the snarky, daily net culture news roundup amongst the highest-profile video blogs in the world with around 300,000 downloads per episode.

According to a newly-published study published by Pew, nearly three-quarters of Facebook users polled said they didn’t know that Facebook generates and stores data about their interests and traits, and, when they came to learn this, over half indicated that they were uncomfortable with Facebook’s practice.

Mastercard, the third-largest credit card processor in the US, has announced a new policy that will make it more difficult for some businesses to automatically convert free trials into recurring subscriptions.