Tags : LinkedIn Marketing

Have you noticed how there are very few stand-alone apps to support marketing on LinkedIn? This makes marketing via LinkedIn more effort intensive and results slower to show, because marketers are forced to run through many of their processes manually. Considering that LinkedIn has a lot to offer, searching for ways to increase efficiency on..

94% of B2B marketers use LinkedIn to share content and position their company as a thought leader on the 467 million strong professional networking site. Whether you are a solo entrepreneur or a small business owner, you will want to create a LinkedIn page for your company and one for your personal brand. There is..

Each social network has its own highlights, as does LinkedIn. For years, marketers have considered it an important part of building a brand, being the only business-focused social network. You may have read material on LinkedIn marketing – tips, tactics and how-tos, but today we will discuss how the fundamental approach to LinkedIn marketing differs..

As of April 2016, LinkedIn had 433 million users. Presumably, many of them are small businesses seeking a powerful and free marketing tool, while also leveraging the world’s largest professional network to meet their hiring goals. In this post, we will focus on the brand awareness, reputation enhancement and content marketing aspects of LinkedIn for..

Have you considered the marketing possibilities that LinkedIn holds for your business? Have you explored all its features to develop a successful marketing strategy for your brand? If you haven’t, or are not sure if you’re capitalizing on all potential opportunities, this guide is for you. Note: All the images on this post are available..

Before I worked for my current agency, I did digital marketing for a B2B company that provided back-office services for recruiters placing contactors. If you have no idea what that means, don’t worry. Most people don’t. All you need to know is that they handled employment paperwork, benefits, employee issues, etc., for recruiters. Sexy,..

To understand how marketing professionals and businesses leverage LinkedIn for marketing purposes, I asked them a couple of questions. The following are accounts of digital managers, business owners and other professionals who have benefited from the assist of LinkedIn’s unique features. The ideas that the experts have shared on this post are insights that you could..