Yeah, my general response to that is "I'm not, ultimately I'm more like other members of my species than I'm different from them".

Mind you I also hate those mailing I get from jewellers around Christmas time, which are all sort of "we know as a man it's difficult for you to be thoughtful, so come to our event and buy something sparkly for 'er indoors, there will be sports and boobs......"

If you like something, anything really, then rock it out... That's never the issue. Just that mindlessly standing out is just as vapid as mindlessly conforming... And if the marketing departments are good at anything, it's encouraging mindlessness.