How to Create a Living, Breathing Corporation

by Grant McCracken

Companies around the world need to pay attention to the newest trends. In fact, corporations need a new professional, a Chief Culture Officer. Anthropologist Grant McCracken trains some of the world’s biggest companies and consulting firms and argues that hiring a Chief Culture Officer would help detect changes and have a deeper understanding of the waves of culture in America and the world to expand your business.

How to Overcome Behavioral Blindspots and Transform Your Organization

by Loretta Malandro

Fearless Leadership provides you with the tools to successfully drive change, overcome obstacles, and engage and align people to achieve your business objectives. Dr. Loretta Malandro, leadership guru, has developed a groundbreaking behavior-based approach that is used around the world to create top-performing leaders and high-performance companies. This step-by-step will show you how to properly handle uncertainty and how to hold yourself and your employees accountable.

The Unexpected Benefits of Defying Logic at Work and at Home

by Dan Ariely

In his groundbreaking book, Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now in The Upside of Irrationality, Ariely exposes the surprisingly negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights about what really motivates us on the job, how unwise actions can become long-term habit, and more.

7 Ways to Maximize Your Profits in Any Market

by Mark Thompson, Brian Tracy

Now, Build a Great Business! is an essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy. It is filled with straightforward, powerful strategies to ignite growth in your business and is packed with insights from face-to-face interviews with world-class business leaders. This executive summary offers practical steps that you can take away immediately and clear-cut strategies for moving your business forward.

FDR's Hundred Days and the Triumph of Hope

by Jonathan Alter

A Soundview Featured Book ReviewIn the course of every executive's career, he or she will inevitably run into moments that require a strong moral fiber. Issues of transparency and ethics are more prevalent now than at any other time in business. This book provides executives with insight into the keys to making the most difficult professional decisions. As the subtitle suggests, sometimes it's a decision between right... and right.

52 Weekly Networking Success Strategies

by Michelle Donovan, Ivan Misner

It is true that there are some people who are better connected than others. That means that “connecting” is a skill that can be acquired. This book will help you develop your networking skills, increase your connections, and become part of the roughly 29 percent of people who are, in fact, separated from the rest of the world by just six degrees.

The Antidote for Today’s Marketing Mess

by Jack Trout

In this summary, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization, marketers should be searching for that simple, obvious differentiating idea.

The A Method for Hiring

by Geoff Smart, Randy Street

In this book Geoff Smart and Randy Street provide a simple, practical and effective solution for the single biggest problem in business today: unsuccessful hiring. These “who” problems are easily preventable with Smart and Street’s A Method for Hiring, which, when implemented, has a 90 percent success rate.

Managing the Employee-Customer Encounter

by Jim Asplund, John H. Fleming, Ph.D.

Human Sigma offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing the moments when employees interact with customers. The authors offer essential ideas for business leaders at all levels and show how sales and service companies can flourish in today's new global economy. Blending strategic analysis with hands-on, practical steps and advice, this book summary will change how you view your work,