Penelope Cruz lands Loewe deal

Actress Penelope Cruz, nominated for an Oscar for Best Actress in a Supporting Role for her work in "Vicky Cristina Barcelona," arrives for the 81st Academy Awards Sunday, Feb. 22, 2009, in the Hollywood section of Los Angeles. (AP Photo/Matt Sayles)

12 November 2012

Penélope Cruz has been named the new brand ambassador for Spanish leather goods brand Loewe.

"Penélope is Spain's most famous woman," Stuart told WWD. "For us to collaborate feels right and natural."

The brand's current fall campaign features notable Spaniards from the world of film, art, modelling and music.

The signing of Penélope is reportedly a continuation of Loewe's theme in this area.

The Vicky Cristina Barcelona actress has been photographed with items from Loewe's collections on numerous occasions in the past.

Recently she has been seen carrying Loewe's Flamenco Bag.

Penélope joins a roll call of fashion's A-list who have been chosen to represent the brand through the years. Icons including Kate Moss, Christy Turlington, Gisele Bündchen, Yasmin le Bon, Linda Evangelista and Stephanie Seymour have all worked with Loewe in the past.

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