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Advances in Technical Textile Technology provides comprehensive coverage of technical textile materials available for commercial use and how to explore the full potential of new technical textile technology. Includes the latest on state-of-the-art technology for technical textile applications direct from the companies and research institutes at the forefront of the latest research programs.

Each issue covers materials developments, new processes and equipment, safety and protection, testing and standards, environmental issues, together with new patents and international industry and market news.

Print media is classified as anything that is in print and is also used to inform the public. The most prominent forms of print media are newspapers, books, magazines, direct mail, and yellow pages. Outdoor advertising like billboards and transit posters are different types of print media but are very effective in conveying the advertisement across. What one sees and reads has a big influence on what he or she says, how one says it, and his or her action. The influence print media has on people and communities have contributed to the change in popular American culture today. Print media is placed to catch everyone attention, it is everywhere one may look. People will find some form of print media strategically placed to catch onlooker’s attention.

More than a communicative feature, print media has influenced American culture and consumerism over the years. Print media sets the trend on what is fashionable and what is out of fashion. More important, it serves as a significant factor to inspire and impede consumerism. By influencing one’s consciousness and perception, print media has formed society into what has become “American Culture” of today. The influence print media has can make one desire the thing he or she use to dislike, believe in principles he or she used to have an aversion to, and continually consume items in excess.

Print media has been extending the knowledge of the news or chronicles across the nation by keeping the public up- to- date on information pertaining to one’s life, services, products, and the environment. Several trends that have propagated by the print media are food, fashion, and weigh loss programs. People are focused more on these trends today than ever before. Print media has made it more accessible for people to obtain whatever information he or she needs to keep up with these particular trends.

To expedite the process of developing standards for the technical textiles sector, eight committees have been formed at the Centre of Excellences in India to help identify the areas in which standards needed to be formulated, said Textiles Secretary Anant Kumar Singh.

“The market of technical textiles is expanding rapidly with new products being added by the users in various industries. Thus it is imperative to formulate standards to accelerate the growth of the textiles sector,” Singh said inaugurating the third edition of ‘National conclave on standards on technical textiles’ organised jointly by the Ministry of Textiles, Bureau of India Standards (BIS) and FICCI on Thursday.

India has the capability, resource and market in the area of technical textiles and the need was to capitalise on these strengths, according to an official release.

It is imperative for the stakeholders, including industry, policy makers and research institutes to work in close collaboration and also suggest ways to make the process of developing standards for technical textiles faster, Singh added. The eight committees will also include industry representatives.

Expanding market

The Secretary pointed out that the market of technical textiles was expanding rapidly with new products being added by the users in various industries. However, the share of technical textiles in the domestic textile sector as well as at the global level was very low as compared to developed countries and this needed to be addressed.

The government will also launch the new mission for technical textiles soon as the earlier mission has completed its period, Singh added.

The conclave, since its inception, has been instrumental in bringing together institutional buyers in various segments along with industry to discuss the standards that needed to be formulated by BIS on priority, the release said.

Print media isn’t dead, it’s just moved. It may surprise readers outside of South Asia to learn, but the largest circulation English-language paper is not from the UK or the U.S. Instead it is The Times of India.

It turns out that traditional paid-model newspaper subscription readership is alive and well in the sub-continent. Not only that – it is growing. “A recent study from the FICCI [Federation of Indian Chambers of Commerce & Industry] suggested that the value of the Indian newspaper industry has grown by two-thirds in the past six years,” says consultancy, EY. “In 2005, the total industry was worth $2.64 billion (U.S. dollars). This rose to$4.37 billion in 2010.”

Currently more than 82,000 newspapers combine to give India a total circulation of 110 million daily copies. Consultancy, KPMG estimates that growth rates for regional Indian newspapers are expected to hover between 12 and 14% for the next several years. And the actual current value may be even higher, says EY, as actual readership is probably even higher due to copies being generally shared by several people.

Growth in the Indian newspaper industry is driven by the country’s rapidly expanding middle class. Internet penetration remains poor – with 80% of the population thought to still be lacking basic access. Alternative methods for information dissemination, such as radio and TV, are growing but lack a number of the advantages newspapers bring.

Delivery costs less than the equivalent of $2 a month and can be tailored to match the many languages spoken throughout the country. Due to this local advertising spend is on the up. “Advertisers have discovered the vast diversity of vernacular print media and its ability to reach consumers in thriving medium-sized cities,” EY says.

Further advantages from newspapers include classified ads, which have largely traditional matchmakers in finding marriage partners for men and women. The perceived reputation of papers also helps. Newspapers are considered to be an important social tool that is helpful in educating children, EY adds.

Meanwhile books have moved to Mexico. In the nineties, literacy rates in the country shot up from around 10% to 90%. This, combined with significantly increased disposable income has led to serious growth in the sector. Firms involved in the business are now looking to expand internationally. Festivals such as the Guadalajara International Book Festival and a prominent role at the 2015 London Book Fair helped catapult the industry to new heights, according to EY.

We are living in a rapidly developing and modernized era where technology is taking charge in every walks of our life. This technology may come with many advantages and disadvantages as well. Every development is due to rapid modernization, improvement of old administration methods and the use of new technology to make things even better. However with the growing modernization human demand for knowledge is also increasing. Media serves an important role in keeping people informed about the events and innovations around the globe. This information may reach us in two forms, either through print media which is the oldest method, or the other one can be electronic media. With the improvement of electronic media during past few years and daily reports on achievements, electronic media has dominated over print media during past few years. Print media is the oldest form of Mass Media, and still not outdated. Daily about 70% of people start their day by reading newspaper, which is the oldest media around the world. Newspaper gives us information about whole world within few minutes of reading session, with a choice to skip the topics that we are not really interested about.

Print Media still forms an important part of Media Industry which has been given a competition by electronic media and a new technology called e-newspaper applications. But still newspaper holds its value even today and is competing strongly with technology backed media. Basically said, words printed with ink on paper that is attached in different ways, provides different kinds of information, education and entertainment. These may consists of chapters or themes, pictures, advertising and so on and mostly big emphasis is made on make-up and attractive appearance.

Print Media

Printing is a process for reproducing text and images, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing. Print media make use of the printing means to spread some news, information or message among the large number of people. Print gives a broader range of access to the knowledge about particular topic and enables future generations to build directly on the intellectual achievements of earlier ones without the changes arising within verbal traditions. Print media today is being challenged by its electronic counterpart. But there are several unique advantages that help both the mediums to create a niche place in the media industry. Print media is more capable than electronic media to deliver localized news that may interest city or district residents, also helpful in educational purpose. Print media can be in the form of newspaper, magazines, book or printed journals and pamphlets.

Electronic Media

Electronic media use electronics or electromechanical energy for the audience to access the content. This electronic information may be accessed in many ways, either through internet, television or radio. This is in contrast to static media (mainly print media), which today are most commonly created electronically, but never required electronics to be accessed by the user, and are generally in the printed form. The primary electronic media sources familiar to the general public are in the form of news channel, radio presentation, video recordings, audio recordings, multimedia presentations, CD-ROM and online content. Most new media are in the form of digital media. However, electronic media may be in either analog or digital format. Any equipment used in the electronic communication may be considered electronic media and these equipments may include television, radio, computer or telephone. News is the most common form of electronic media. Information on current events which is presented by print, broadcast, Internet, or word of mouth to a third-party or mass audience is provided by the news channels.

Electronic media has emerged as a powerful source for making people aware about the latest happenings around the world. Today there are more than 100 news channels giving information about various national and international events related to the field of sports, business, politics and fashion. These days there are special channels dedicated variously for sports and business etc. that telecast news related to these to these areas only. One can easily access these channels without paying anything extra. Also there are separate channels and articles available on the internet that discuss about a particular topic and make you aware of the various facts about your desired topic.

General Comparison

Both print media and electronic media are in a constant state of competition, both competing to super pass each other. Both of the medium have their own set of unique features that make them distinct from one another. These basic points of difference are:

Print Media

Choice of reading, that is user is free to read anytime from the newspaper, whatever he wish to read and can be carried anywhere.

Much affordable form of media, when compared with the electronic media

For an individual, it’s quite an easy proof for any sort of information – People specially living in rural areas can easily afford a newspaper as compared to TV’s etc.

User do not require any kind of medium like radio, television etc. for the data transmission

It is your choice to access this media at any point of time, not like electric media where a program is telecasted at a particular prescribed time.

Relatively easier form of accessibility public for campaigns etc

Print media allows reader to store away articles that be used any time in the future.

Electronic Media

A more advanced form of media.

Introduces relatively more revenues and job opportunities as compared to the printed forms

Relatively more innovative form of media and includes motion pictures, animation etc. which make things even more attractive

A variety of options available unlike print media where one has to stick on to a single set of document. People can surf through different channels, site etc. whatever they like or want

Very appropriate for immediate broadcast like result of instant POLLS, reviews of public and some match results

Works better for people with hearing and seeing disabilities.

Can be reached faster and can be made LIVE.

Can be very effective for spreading awareness at national and international level

The standard of television news is deteriorating much faster than that of print media.

Popularity

Electronic Media

Electronic media is gaining more popularity days. During earlier times people depended on newspapers when there was no other source of news and information, and sometimes got to know about facts quite late. The major limitation of print media was that, only the urban people and those who were well educated could read newspapers. The Electronics media has replaced print with better and fast flowing news and information. Those who cannot read can watch and listen to the news broadcast on television and radio respectively. Also it is an advantage for visually impaired people. Today electronic media has spread everywhere, both in urban and rural areas. Electronics media has become so effective that we watch live telecasts. The best part of Electronics media is that it gives life picture and the scenes of the places of incidents and that too without much delay.

With electronic media it has become possible to see all National and International programs straightaway and watch the movements of the crowd with some live action transmission also becoming popular with this media. Another added advantage for electronic media is that we all see the news and happenings in TV so many times during the day that it neutralizes the interest to read the same news in the newspapers again the next day. There are a large number of news channels available on television these days broadcasting different information and programs. There are many people interested in watching the burning topics or very commonly termed as breaking news of the day and also very much interested to hear comments of prominent people about the current events or in case of some important event. This participation of some prominent people in the matter concerning general people makes it more interesting and more informative. The electronics media thus updates the knowledge of the people.

Print Media

We may say that electronic media is trying to dominate over the print media these days, but we cannot close our eyes against print media. Print media in every form have its own importance and prominence which cannot be replaced by anyone else. Today there is a tight competition between the newspaper and electronic medium. Also the competition among various newspapers is also increasing day by day which has made the print media cheaper, qualitative, informative and fast. The print media always is accurate information in detail. The journalists and editors of newspapers are more efficient and experienced than those of TV who just hire people based on looks rather than their journalism skills. Experience and well qualified journalists are successful in presenting information in an analytic manner, which helps the reader to be clear about the facts and the subjects and also create their interest to read further. What we generally see in TV is only the highlights and a lot glamorized version. Nevertheless, for detailed information, we go through newspapers, which give it in a broader manner about any matter or happenings.

We cannot disagree over the fact that the utility of print media will always remain informative to help a man to progress in his life. In all newspapers, the editorial page contains the broader views of the prominent editors on the current and sensitive issues, which give the detail and structural information about the matters and also the views of some prominent people over the common issues of the community, state or country. The intellectuals generally are keen to study such matters from the editorial section of the newspaper. Print media covers all possible major and minor information sources and highlights even national and international events. Print media is famous to make sectioning of topics with the aim to give specific and broader information, and these sections may include information from the field of sports, politics or business.

Technical Textiles are defined as Textile material and products manufactured primarily for their Technical performance and functional properties rather than aesthetic and decorative characteristics.

SCOPE OF TECHNICAL TEXTILES: According to the recent reports, there has been a sharp Increase in the global demand for Technical Textiles in various application areas namely Meditech, buildtech, Mobiletech,Protech, Indutech, Hometech, Clothtech, Sporttech, Packtech, Oekotech, Defence, Geotech.These applications have provided scope for making various products – from Car Upholstrey to Parachutes,Shelter Fabric to Home furnishing, Infrastructure to Environmental and even to Hospitals.The WORLD TRADE in technical textiles is believed to be over USD 50 Billion per annum and it isgrowing at an accelerated pace. It is expected to increase to USD 127 Billion by 2010 and drivers of future growth of this industry is expected to be Asian countries like India and China. Out of both the Countries, India has the capacity of not only becoming a large consumer of technical textiles in divercified application in view of the fast pace of the developing / growing economy but also become the world leader in manufacturing the COATED TECHNICAL TEXTILES.

TECHNICAL TEXTILES V/S CONVENTIONAL MATERIAL:

Technical textiles are now being increasingly used / consumed due to various properties / advantages such as

It’s safe to say that advertising, the media, even life itself, would not be the same without the printed word. We learn about our world through shared writings: newspapers, magazines, and books. We decide what we want to buy from looking through advertisements that come in the mail. Printed media has shaped the way we learn, think, and act in modern society.

Yet it all began simply. Ts’ai Lun, a Chinese official, is attributed with the invention of paper in A.D. 105. Forty years later, Pi Sheng would invent the first movable type. It would take literally hundreds of years later, in 1276, for printing to reach Europe in the form of a paper mill in Italy, and another two hundred years until Johannes Gutenburg refined a method to efficiently print books and pamphlets on his Gutenburg press.

Following the printing press, the next improvements in print media came through the developments of different typefaces. Nicolas Jenson invented a “Roman” typeface for publications around 1470, one that was far easier to read than the blackletter typefaces Gutenburg had used, which had copied the handwritten books of the time. In 1530, Claude Garamond opened the first type foundry. After Garamond’s death in 1561, his typefaces (in the form of punches and matrixes) were sold and distributed across Europe, popularizing his designs.

The Industrial Revolution would usher in a new era for type and publication, particularly with Lord Stanhope’s invention of the first all cast-iron printing press, doubling the usable paper size and drastically reducing the use of manual labor.

In 1880 the halftone process was developed, allowing for the first photo to be printed in a range of full tones. This in turn introduced a wave of sensationalist tabloids and the launch of a new craze: celebrities. Tabloids like the New York Daily News and the New York Daily Mirror published photo spreads (sometimes real, sometimes composographs, or manipulations) of stars like Rudolph Valentino, with immense success.

The late 19th century and the beginning of the 20th century were an important time for print media and graphic design. Movements in style and technology would propel the print world into the modern age. The Art Nouveau movement began in 1890 and began an influence that would rule over all types of design, from layout to fonts to illustrations. Some companies that fueled the popularization of the style, like Liberty & Co. (Liberty of London), live on in modern society, still in vogue. The movements’ weight in print media is seen primarily in the posters of the period, characterized with lavish curves, leaf and plant motifs centered around beautiful women, flowers or birds.

Also in the late 1800’s began the rise of media barons in the print industry. Men like Joseph Pulitzer and William Randolph Hearst would run publishing companies which proved that there was a profit in advertising and journalism. Both Pulitzer and Hearst would go on to have political careers. Even when fierce competitions rose between print houses and newspapers, it only seemed to stir the public’s interest and the popularity of print media.

In 1935 the electric typewriter came onto the market. After World War II, these typewriters would become tremendously popular, in both the personal and business worlds, changing the way people wrote forever. Some typewriters accommodated different fonts with exchangeable cartridges, and offered variable leading.

Typefaces and fonts continued to evolve in the 20th century as the first extended font families (which would include different variations of a particular font) were developed. This trend started with Cheltenham (developed by Bertram Grosvenor Goodhue, Ingalls Kimballin and Morris Fuller Benton in 1902-1913), and later examples include typefaces like Futura (designed in 1927 by Paul Renner) and Lucida (designed by Charles Bigelow and Kris Holmes in 1985).

An important institution in the media world during the beginning of the 20th century was the Bauhaus in Germany. The first of the modern art schools that would produce the new centuries’ designers, dancers, and engineers, the Bauhaus’ professors and alumni would include numerous graphic artists working in print media. Typography and color theory would be explored at the Bauhaus throughout its existence. In the late 1900’s, after the rise of the communist party in Germany prompted the dissolution of the Bauhaus itself, the name would be immortalized in a typeface developed by Edward Benguiat and Victor Caruso, based on an earlier font created by the Bauhaus graduate Herbert Bayer.

Understandably, the digitalization of design would irrevocably affect print media. As computers took over more of the modern workload and graphic design began to shift into the computer world in the 1960’s, great changes were set in motion. Type design’s evolution would continue, no longer being hand cut or mechanically cast, but instead digitized character by character as either a bitmap or outline (vector) computer file. Companies like General Electric realized early on that computer graphics would give them an edge in advertising, and subsequently IBM released the first commercially available graphics computer, starting a cycle that would keep designers and computer manufacturers interlocked as both grew and began to expand. As new software and computers were released, more businesses started converting to digital advertising, and designers began taking advantage of the new products to do their jobs.

Although digital design and the computer age have been blamed for negatively affecting print media, in some ways it has only made the print world stronger. Print houses for magazines and newspapers would be unable to publish relevant stories and photos fast enough without the advances in software that allow designers to complete their jobs and meet publication deadlines. Computer software has even made print media more accessible to small business owners and companies than ever before. Even with the advent of the world-wide web and online blogs and news sites, the printed word has not lost its power. Ad campaigns assail us from our mailboxes, from store-front windows and are handed to us by salesmen. We perhaps take for granted the hundreds of years of development that led to our perfectly leaded and kerned newspaper headlines and the bright color photos blazoned underneath. Print media has evolved continuously over its long history, and hasn’t stopped yet.

Technical textiles are manufactured primarily for their technical performance and functional properties. Function is more important than form. Durability is more important than tactile effect.

Silicone rubber coatings can be used to add valuable performance and functional properties to technical textiles, engineered fabrics and industrial textiles.

Silicone rubber is a unique synthetic elastomer made from a crosslinked polymer that is reinforced with silica. Its characteristics are such that it provides the perfect balance of mechanical and chemical properties required by many of today’s most demanding industrial applications.

Print media refers to paper publications circulated in the form of physical editions of books, magazines, journals and newsletters. Print media is given explicit freedom in the First Amendment of the Bill of Rights.

With so many different forms of media distribution, traditional print media is struggling to maintain readership. Due to the fact that publications lose so many readers every year, advertisers are beginning to pull money from print mediums, such as newspapers and magazines. Instead, those funds are put into other mediums like television, radio, and other digital platforms. Journalists considering a career in this field should recognize that the Internet offers the same level of freedom of expression as print media. Publishing written work on the internet is gaining popularity because of the ease of creating a content and dispersing it.