Social media is one of the most effective free advertising marketplaces available for your apartment complex. With Facebook, people log in when they want to relax and chat with friends, making them more receptive to targeted ads and promoted posts that fit their current needs. This makes it crucial for you to have an informative, engaging Facebook presence.
What to Post
Posting an occasional...

Ba rum bu bu bum. With a seasonal drumroll in place…it’s time for our annual What’s In and What’s Out list!
But before we get to the big reveal in our January issue of units Magazine, here’s a preview of some personal favorites.
In: 1989. Taylor Swift’s latest album is responsible for at least six near-accidents with me behind the wheel. I apparently have no control over my body when I hear “...

A friend who shall remain nameless was once broken up with via Facebook message. Self-aware enough to realize she was about to lose her you-know-what, she marched into her supervisor’s office and said, “Someone just broke up with me on Facebook and I need to leave immediately.”
Her boss said just one word: “Go!”
Now, she and I know this was both out of the kindness of her supervisor’s heart AND...

As the new year approaches, multifamily owners must be prepared for the new wave of multifamily amenities and industry trends that are emerging. As resident preferences and demands continue to evolve, these trends can reveal a significant amount about a property’s target market and become vital to ensuring a community’s long-term success. In order to stay ahead of the curve, a multifamily...