Healthcare

As the debate over healthcare during the summer heated up, we were commissioned tocreate an artwork to promote the public health insurance option. We proposed an internet image campaign with downloadable images and a website to draw attention to the public health option.

It seemed to us that the moral issues of healthcare were becoming confused with the financial costs. Thesocial imperative was being lost. To recalibrate these ideas we brought the human figure back into theequation. We imagined a line, the bottomline, on which figures were seated, unclothed, their backs to the viewer.

Copenhagen dedicated €5.4million and outlined a design competition to build a Healthcare Centre for cancer patients in the city to be run in collaboration with the Danish Cancer Society. NORD Architects have just been announced as the winners with a design that utilises, space, natural light and outdoor gardens to encourage a positive mind.