TaylorMade Golf

About TaylorMade Golf

TaylorMade-Adidas Golf Company (TMaG) of Carlsbad, California is a U.S. headquartered subsidiary of the German-based Adidas Group. TaylorMade was started in 1979 by Gary Adams, the inventor of the metalwood, and the company has continued to maintain a consistent presence at the top of golf product innovation since that time. TaylorMade was independently owned until 1984 when Salomon S.A. aqcuired the company. At the time, the union was strategically compatible for both companies which were innovators in their industries. Salomon wanted to diversify and made the decision to enter a 'three-season' market, and TaylorMade benefited from the world-wide resources of Salomon. TaylorMade remained a part of Salomon until Adidas bought Salomon in 1997. The image and focus of the company was redirected shortly after the Adidas acquisition to take over the driver market; the company succeeded in achieving this goal in late 2005 when it officially became the No. 1 driver in golf.

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