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4 Mobility management as an integral part of regional accessibility plans Infrastructure improvements alone not enough... Less car use during rush hour is necessary... and not desirable 1.Spatial development vision / programme 2.Different payment for mobility 3.Mobility management 4.Optimising public transport 5.Better use of existing infrastructure 6.Adaptation of existing infrastructure 7.New infrastructure

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5 Mobility management platforms within regional approach No regret measure Companies within the 13 economic core districts approached to join local platforms Let their employees travel smarter, by alternative modes or not at all

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6 Different motivation, common goal Different motivation –Companies: people, planet, profit –Governments: regional accessibility Find each other in the common goal: to reduce car use in rush hours with at least 5 percent Positive approach –companies rewarded with investments in alternative modes within their district –more participating companies = higher investments

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7 How has this been implemented? Covenants in each district Joint action plans with measures of both companies and governments (win-win) VNM as neutral moderator –Speaks companies language –Is there to help companies

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10 Results so far 150 companies (100.000 employees) so far Industrial sites, inner cities, office parks Governments participate as employers Learning from each other In practise companies ambitions often well better than 5% less car use

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11 Future Goal: 500 active companies New: theme based approach –For companies from all districts –Learn from experts and each other –practical knowledge to implement e.g. teleworking in their own company

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12 Conclusions (1) A positive, district based approach can contribute well to regional accessibility goals Find the intrinsic motivation of a company –Regional goal too abstract: individual influence limited; few direct benefits from their efforts –Gain close to the company, something they can directly influence: people, planet and profit Different motivation, common goal!

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13 Conclusions (2) Added value of regional approach: Regional approach assures that in all districts the same higher goals are strived for Regional coordination gives local governments easy access to state of the art knowledge Efficient spending of resources

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