CPRS 08 – lessons learned

2. A lot of what’s happening in the social media space is great, some of it is still pure, unadulterated BS (ie. social media hasn’t changed us all that much… the technology has simply moved age-old human relationships into a different sphere).

3. Issues management remains one of the most important and rarified skills in public relations.

4. The competition among wire services is a great thing! They’re all becoming better.

5. Building credibility is the cornerstone to good communications… and you can’t do that by spinning.