Confirmed: Brandusa Niro is Buying The Daily

As Fashionista first reported in November, IMG is selling fashion trade publication The Daily to Brandusa Niro, its editor.
Niro told Forbes that she owns a "controlling interest" in the magazine and website, but that its editors and writers will still benefit from the resources--aka good tickets to all the big shows--that IMG has supplied them with in the past.
Forbes also asked Niro what she thought about Rupert Murdoch's The Daily, that iPad-only daily newspaper. (Apparently there's been a little legal battle between Murdoch's News Corp. and IMG regarding trademarks on the name.) Niro said that she had no comment on what she planned to about the situation, if anything at all.

Niro told Forbes that she owns a "controlling interest" in the magazine and website, but that its editors and writers will still benefit from the resources--aka good tickets to all the big shows--that IMG has supplied them with in the past.

Forbes also asked Niro what she thought about Rupert Murdoch's The Daily, that iPad-only daily newspaper. (Apparently there's been a little legal battle between Murdoch's News Corp. and IMG regarding trademarks on the name.) Niro said that she had no comment on what she planned to about the situation, if anything at all.

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Here's something to shock you out of your Friday afternoon slump.
We hear that IMG is selling New York Fashion Week newspaper The Daily, according to a source close to the situation.
The likely buyer? Editor-in-Chief Brandusa Niro, who founded the publication in 2003.
This development follows the news that Valentine Uhovski, Emily Gyben, and Emily Popp--all longtime reporters at the pub--have left. Guillaume Bruneau, who was most recently an art director at Elle, and Eddie Roche, a former producer with Alley Cat Group, have joined as art director and senior editor, respectively.
In late October, The Daily struck a deal with AM NewYork--a free morning newspaper that's circulated throughout New York City--to distribute an insert, called The Daily Chic Report.
In an email to Fashionista, an IMG spokesperson said: "We decline to comment on rumor and speculation."

I was skeptical of The Daily, Rupert Murdoch's new iPad-only daily newspaper. And I still am. (Read this piece to understand why.)
But regardless of my personal feelings towards this new information source, I've still been reading it for the last three days. And I'll admit it--my other half and I will probably buy the 99 cent subscription after the pay wall goes up in a couple of weeks. I love reading free and easy papers like AM New York on the train, and reading it on the iPad is a heck of a lot less intrusive.
Like any other paper, there's an Arts & Life section, featuring two fashion pieces thus far.