Shots of Me's profile on iTunes says that it's "time for something new" – implying that it's offering something different in comparison to its well-established competitors such as Instagram, SnapChat, and even Twitter.

At first glance, it doesn't appear to be that different. The features listed by Shots of Me boast being able to "double-tap [a] selfie that you like" and "share a selfie" and "browse the real-time feed" which doesn't appear to differentiate itself from Instagram in the slightest.

However, Shots of Me is different as it does exactly what it says on the tin: it's meant be exclusively for selfies. The app only allows you to use your front-facing camera, discouraging shots of people's food and pets. Plus, there aren't any filters to magic away bad lighting or to make your face appear more "arty".

Shots of Me allows users to tag their friends in photos, add hashtags, a caption, and even your location. You can choose to tweet your photo, and there's currently an Instagram icon with a "coming soon" badge over it, so it appears that you'll soon be able to push your Shots of Me selfies to your Instagram feed.

"Shots of Me is designed to be a positive experience for everyone. Unlike other social networks, Shots of Me does not have features that create negativity and bullying. Users also have the option of making their accounts private."

It appears the main way Shots of Me plans to tackle cyber-bullying is to restrict comments, as you can't leave a public comment on another person's selfie. You can only "comment" on a photo by sending someone you follow a private message.

Justin Bieber has brought a $1.1 million investment to the app and brings the additional influence of his millions of followers on Twitter – however, at the time of writing, Bieber has still yet to post a selfie.