WHAT IT IS: A smart alternative to standard sunscreens. When it comes to sunblock, everyone wants the best possible protection — but few consumers know how to find it. From SPF ratings to UVA versus UVB protection, there seem to be
almost as many measurements as there are options. As Europe’s best-selling green beauty brand, Lavera developed its
unparalleled sunscreens according to Europe’s strict regulations and the highest natural standards, bringing U.S.
consumers a uniquely safe, effective, and natural sunscreen option.

While the majority of sunscreens claim to offer “broad-spectrum” UVA and UVB protection, the U.S. requires that the SPF
rating only measure the level of UVB protection. Though shielding skin from UVB rays is essential—the harmful rays
penetrate the upper layers of the skin and cause sunburn — UVA rays constitute 98.7% of the total UV rays emitted by the
sun and deeply penetrate the skin to cause skin cancer, aging, and collagen damage. New European regulations require that
sunscreens provide UVA and UVB protection in a 1:3 ratio, effectively ensuring that at least a quarter of the total
protection offered shields skin from harmful UVA rays. Because the U.S. has yet to follow suit, American consumers are
left guessing when it comes to the level of UVA protection; however, Lavera sunscreens in the U.S. conform to the
European standards, providing options consumers can feel confident about.

Lavera’s 100% natural sunscreens are also mineral-based, offering myriad advantages over chemical-based alternatives.
Mineral sunscreens build a physical protective layer on the skin’s surface, providing immediate protection against UVA
and UVB rays. Synthetic sunscreens, on the other hand, are absorbed into the skin and body and take 20-30 minutes to shield
skin—and typically only from UVB rays. Furthermore, the same artificial ingredients that penetrate the skin have been linked
to allergic reactions and hormonal imbalances. Lavera sunscreens are free of these harmful synthetics as well as parabens,
emulsifiers, petroleum, phthalates, lead, synthetic preservatives and fragrances. Instead, the formulas are blended with
biodegradable ingredients for protection that’s gentle on the skin, body, and earth.

The Lavera sun collection available at Target and Ulta include:

Baby & Children Sun Screen SPF 20: Protect delicate skin from the sun and chemicals at the same time. This
pediatrician-recommended, waterproof formula is baby-safe, gentle and chemical-free offering UVA, UVB
and UVC protection. Activates immediately upon application.100% biodegradable to keep the planet healthy
too.