Archives for Social Media

Billions of people head out to work every day from their homes and mostly spend an hour or more in traffic before they get to the office to work longer hours for someone else who would pay over 70%...Continue reading

Money management can make or mar the future of any business no matter how profitable or not it may seem. Spending more money than what comes into a business can be the difference between a successful business and a...Continue reading

Most Nigerian, African, and other businesses around the world still don’t understand the importance of social media marketing. They believe that just positioning their business, or to be more specific, renting a store in the right environment would always...Continue reading

With the advent of free and fast dissemination of information on the internet, social media has become a very powerful tool to reckon with. Billions of videos are shared daily on Facebook and billions of tweets are sent daily...Continue reading

Successfully selling a large number of products online is one of the toughest challenges internet entrepreneurs in Nigeria and many other countries around the world face. They experience issues of trust, product availability, logistics, and many other vices that frustrate...Continue reading

Growing a successful business is probably going to be one of the hardest things a lot of people will ever face in their lifetimes. This process is a tad tedious, because of the amount of time, dedication, money, and effort...Continue reading

The business world constantly experiences dynamic changes in consumer demands. The strategies that worked yesterday may not work today, and sticking to them could be detrimental if you intend to stay ahead of the competition. With rival businesses springing up...Continue reading

Money is an important operating element for any business or individual. Whether it’s a strong motive to start a business or not, having an adequate volume of it in the bank or constantly generated as revenues is important to the...Continue reading

On Monday, the 6th of June 2016, I hosted a digital marketing class online (via email), for the Digital Business Academy (DBA) for Women, powered by Tech4Her Africa. This brilliant initiative was conceived by Elizabeth Olorunleke, a Google Certified Business...Continue reading

Facebook is a great channel for small businesses to not only sell their products and services, but for them to also connect with their customers and prospects in a more personal way. While Facebook marketing may seem to be...Continue reading

In starting a business, you could either choose to focus on products or services. Products would largely involve you spending lots of money to build the product, followed by serious efforts to sell it. This involves the outflow of cash....Continue reading

Every marketing budget doesn’t have to be extravagant. While many businesses spend large sums ranging in millions of Naira and Dollars on promoting their products and services, a few others spend next to nothing and achieve almost the same...Continue reading

Over the past years, the business landscape has changed in Nigeria and many parts of Africa. As a result, many Nigerian businesses are going online. So many business opportunities and startup business ideas viable in Nigeria and all over...Continue reading

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