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Asda celebrates double award success

ASDA is today celebrating what was another golden night for the company after scooping the ‘Most Environmentally Friendly Retailer’ award at this years prestigious People in Retail Awards held in London last night [3rd October 2007].

The news comes less than week after ASDA was named ‘Multiple Environmental Retailer of the Year’ at the Retail Industry Awards, proving that the supermarket really is a force to be reckoned with when it comes to sustainable retailing.

ASDA won its latest accolade for its common sense approach and commitment to the environment, beating off strong competition from the likes of Tesco, B&Q and Dixons.

As well as highlighting ASDA’s commitment to reducing waste, eliminating packaging and saving energy, the award winning entry impressed judges with its highly successful community and colleague based initiatives, including its ‘Get Involved’ project and Green Diary for colleagues.

Chief Executive Andy Bond said, “To win two awards in just one week is a tremendous result. They are certainly a testament to our hard work and innovation”.

ASDA’s heritage of green retailing dates back to the 1980s when Archie Norman coined the phrase ‘We hate waste of any kind’. Since then ASDA has built on this principle to lead the field when it comes to sustainable retailing.

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