'Issued as a Walmart Exclusive in the United States for the 2014 Holiday Shopping Season, the Hot Wheels Holiday Hot Rods were a series of eight diecast vehicles produced by Mattel in limited quantities. Sold for an original retail price of just $0.97 each, the Holiday Hot Rods carried on the tradition of previous years, each with custom card artwork featuring a Hot Rod Santa Claus taking a turn on a Christmas-themed speedway, giving a "thumbs-up" as he throws the car into the curve.