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A short, but exclusive, interview with Richard Brown of Speedy Host which provides SEO for escorts. Naturally, the information works for any adult business website.

In layman’s terms, what is the simplest definition of SEO?

I suppose the best and most simplistic definition of SEO i.e. search engine optimisation would be “a practice used to increase a websites organic ranking in the main search engines.”

Do you think the term “digital strategy” would be more accurate?

Yes but, we’ve learnt over the years of working in this industry that layman’s terms enlist the best response.

In today’s world, what does SEO involve?

Every year the industry takes major leaps forward in the different methods and technologies that are used to achieve its goals. The majority of firms will consist of SEO technicians with a background in web development these guys handle the onsite optimisation, PR specialists who do the outreach and link acquisition and digital marketers for campaign strategy development, implementation and performance monitoring.

With Google censoring so much adult content, is it worth the time and/or money to even try?

Google’s latest policy update concerning the censoring of NSFW content only has implications for websites operating on Google’s free blog hosting platforms like Blogger. If a website owner is really serious about increasing their ranking position in the search engine results pages (SERP’s) then, SEO can achieve this provided that the website has a registered domain and paid for hosting.

We hear how important social media is, including its role in search engine algorithms. But if you are an escort or otherwise have an adult site, you are usually a persona non grata at such networks. Any thoughts or advice?

This a genuine problem that drives many experienced SEO’s away from working on escort campaigns. The reality is that yes escorts are limited to where they can post content therefore any marketing agency providing a service for escort clients really has to think out of the box when devising a marketing strategy.