Potato Praise Goes A Bit Too Far

July 31, 1986|By Los Angeles Times

Recent advertisements by the Potato Board got a little carried away in praise of the tuber. A series of ads commissioned by the trade group claimed that spuds were packed with Vitamin C, iron, fiber and Vitamin B6.

A portion of the promotion was called into question by the Better Business Council's National Advertising Division. The group took issue with whether the amount of iron found in the potato was actually significant.

A review by the Potato Board found that potatoes are not a good source of iron and that any reference to the mineral would be deleted in the future.