Hall of Fame Beverages Joins Larry Johnson at FILA Shoe Release Event

LOS ANGELES, CA--(Marketwire - October 13, 2010) - Hall of Fame Beverages, Inc. (PINKSHEETS: HFBG) CEO Steve Hendricks will join former New York Knicks superstar Larry Johnson at a FILA shoe release event in Teaneck, New Jersey, on Thursday, October 14. FILA is re-releasing its shoe, the FILA FX-100, made famous by HFBG's own Larry Johnson when he scored a late-game, 4-point play in Game 3 of the 1999 Eastern Conference Finals that led to the win over the Indiana Pacers. Hall of Fame's CEO will be on hand with Grand Ma Ma's Sweet Southern Tea and Grand Ma Ma posters for Larry Johnson to sign at the event.

Packer Shoes and FILA will host Larry Johnson, the man behind the company's tea product Grand Ma Ma's Sweet Southern Tea, at the special in-store event to re-release the FX-100 "4-Point Play Pack." If you are in the Teaneck, New Jersey area, join the company and Larry Johnson at 6:30 PM local time at the Packer Shoes location at 941 Teaneck Road. If you need directions, call Packer Shoes at (201) 837-2022.

Also, Hall of Fame Beverages would like to announce that its distribution consultant, Louis Restivo, will be the special guest in Harrisburg, Pennsylvania this weekend at the annual Tres Bonne Annee. Tres Bonne Annee is a series of wine and food events and has become one of the largest wine auctions for charity on the east coast. Proceeds from the charity auction benefit the Whitaker Center for Science and the Arts.

President and CEO of the Whitaker Center for Science and the Arts Michael Hanes said, "We are delighted to welcome Louis Restivo as an honored guest for Tres Bonne Annee. On behalf of Whitaker Center, we are grateful to all the people and organizations, particularly our honored guests, which make these events such an incredible success story." The series of events get underway tomorrow night in Harrisburg.

Hall of Fame Beverages would like to add to its list of locations where consumers can purchase Grand Ma Ma's Sweet Southern Tea. Jas Dhillon, the founder of one of the 7-Eleven Associations in Southern California, is consulting with Hall of Fame Beverages and coordinating the delivery of tea to locations in Southern California. He has agreed to field calls from shareholders who are looking for locations and the status of tea at that location. You can call Jas Dhillon at (818) 571-1711.

Additional locations are below and the company's website will also be updated with each of the locations as time permits.

The News Stand Smoke Shop -- Palmdale, CA -- 47th & Avenue R

B1 Liquor -- Palmdale, CA -- Palmdale Blvd. & 30th

VIP Car Wash -- Lancaster, CA -- Division & Avenue J

Soul Sister Soul Food -- Lancaster, CA -- Avenue J & Sierra Blvd

Key Food -- Jamaica, NY -- 148-35 Jamaica Avenue

Arco -- Acton, CA -- 33488 Crown Valley Road

The company's IR firm, The Stock House Group, can answer shareholder questions so please direct your questions to the The Stock House Group by emailing investors@thestockhousegroup.com or by calling (646) 397-4020.

About Hall of Fame Beverages

Hall of Fame Beverages, Inc. is a new lifestyle company dedicated to building long-term success through the creation, manufacture, distribution, and marketing of innovative non-alcoholic beverages recognized for their fresh, standout brand identities that rise above the plethora of average products. Hall of Fame Beverages is a team of visionary and seasoned beverage industry executives who intend to leverage their expertise and their established resources in beverage commerce to make Hall of Fame Beverages one of the industry's big winners via its signature brands Atomic Dogg Super Soda and Grand Ma Ma's Sweet Southern Tea.

"Safe Harbor Statement"

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements be subject to the Safe Harbors created thereby. Since these statements (future operational results and sales) involve risks and uncertainties and are subject to change at any time, the Company's actual results may differ materially from the expected results. The Company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof, or to reflect the occurrence of unanticipated events or changes in the Company's plans or expectations.