When we were kids, we were giving names to our toys – it’s a thing kids do and it’s pretty normal. Most people grow out of this practice by the time they are teens, although some men (women are known to do this too) give names for example to their cars. Why? Because names make inanimate objects feel more personal. And when for some reason we can’t or don’t want to get close to people, we form a special bond with the things we use every day. To help with that, LG AKA phones hit the market targeting young customers who seek more personality in their device.

LG AKA phones with personality

The new LG AKA phones are unlike any other handset. The devices come with cases that cover about three quarters of the front panel – from the uncovered part of the screen look at you animated eyes. The eyes are not there just for cuteness but also serve a number of purposes – they change color to indicate different types of notifications and can react to movement.

There are four AKA versions and each one has its name and its own story. The yellow model is called Eggy and is characterized by its amorous heart. Dressed in white Wooky is a bit of a bad boy. Soul has a dark blue case and loves music. There is also a pink girl called Yo-Yo who apparently has some weight issues.

The AKAs have 5-inch 720p displays and are powered by 1.2GHz quad-core processors paired with 1.5GB of RAM. Memory is expandable and offers 16GB of built-in storage space. Other features include 8-megapixel rear cameras, 2.1-megapixel front-facing snappers, 2,610 mAh batteries and Android 4.4 KitKat.

Despite offering less than premium specs, the new LG phones may actually conquer quite a substantial group of young (or not necessarily) users. You may find it weird or silly, but the sad truth is that as life gets busier, people get lonelier and they start to look to inanimate objects to satisfy their emotional needs. When there is no human being to look into your eyes, cute Wooky or Soul will do the trick, at least for a while. Starting today, the AKAs are available in South Korea for KRW 500,000 or $455.