This could be an ideal opportunity to address the items on your business “to-do” list that you ignored for too long. Here are seven ideas to help you take back a little control in your business and prepare for when things go back to the new “normal.”

1. Check Out the Competition

Go online and competitors “creep” you. what are they doing? What new products and services they offer? What are they saying?

You do not want to copy what they do or say – but this could be the ideal time to find out how you can stand apart.

2. Review Your Website and Other Marketing Materials

Is it time to update? Often, making a new or updated content for your business is pushed to the backburner when you bring in new customers or work to deepen relationships with existing clients.

3. Update All Social Profiles

Make sure your profile to share the results you deliver and does not read like a resume looking for work. And make sure your profile is accurate to where you are now. Get yourself verified on Twitter. Learn how to supercharge you Instagram business account. Share your achievements. Share your story.

4. Update Your Presentation

If you are a speaker or coach, go through all your presentations and give them a deep refresh. Statistics change. the way we do things change. Make sure your presentation reflects your industry changed.

Look at your conversation, your slide deck, and signage. Will be a few minor tweaks make a meaningful impression or they are tired and benefit from a complete overhaul? Note, if you are uninterested with your presentation, chances are your audience will too.

5. Research of New Prospects

This can be a great time to research to find new customers. LinkedIn is the ideal platform to find B2B contacts. Please note, this is not the time to be selling. If you want to share useful information/knowledge, then reaching. But making a list of potential contacts will now make the job so much easier when things are back to normal, and you have a list ready to go new connections.

6. Make A Video

You can easily create quality videos using a computer or a smartphone. This can be a great way to train customers or staff, offer industry insight and tips, product showcase. This is a great time to have the time to learn how to boost your video content creation.