Questions on marketing mix place and promotion

This is how a business makes their product available to the customer. For example, the product may be available in a supermarket, on the internet, in their own shop or sold through a wholesaler

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2. State 2 distribution methods which will allow for growth...

Selling your product in a supermarket will allow you access to many customers. Selling your product on the internet will allow you access to customers around the world.

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3. What is one downside of selling your products in supermarkets...

If your product has a luxury brand, selling it in a supermarket may damage it's brand and consumers may believe it is no longer a luxury item

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4. State 2 factors which would influence the distribution channel...

1. Type of product. Items such as beans must be sold in a supermarket 2. Cost. You may want to benefit from the cost savings of selling your product through a retailer

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5. What is meant by direct marketing?

This is where a business sends adverts directly to a persons address, mobile phone or email address. Businesses have a database of addresses and they are able to send personalised adverts directly to customers

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6. What is an advantage of online advertising?

You can give customers the opportunity to buy immediately via the internet. The advert may well turn into a sale immediately.

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7. What is meant by the promotional mix?

This is all the ways in which a business makes it's product know to a customer. It could include online advertising, sponsorship and TV advertising to mention just a few