Ask YoastDuplicate content on LinkedIn Pulse?

Ask Yoast: Duplicate content on LinkedIn Pulse

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Social media is not only an important part of your marketing strategy, but it’s important for your SEO strategy as well. LinkedIn publishing platform Pulse is one of the many content publishing platforms out there. You can read stories and news from other publishers, and you can publish your own content. But could you publish the same blog post on Pulse, as the one you post on your own site? Or should you post an excerpt and link back to your site? Does Google consider content on Pulse as duplicate content? Joost will answer this question in this Ask Yoast.

Guy Andefors from Stockholm in Sweden emailed us the following question:

“Can we safely republish an entire blog post on Pulse or should we post an excerpt and link back to our site?”

LinkedIn Pulse

Read the transcript of the video here:

To be honest, if you post your own blog post first, make sure that it’s indexed in Google and then post it on Pulse with a link underneath the posting: “This post originally appeared on…” linking back to your blog post. If you do this, you should be okay.

It’s not rel=canonical, but Google is smart enough to understand most of that and work its way through, so you should be okay. It might still rank the LinkedIn one higher, if your own domain is not that strong, because it might think that it actually gets a better interaction on LinkedIn. If that’s the case you should think about maybe using excerpts. Just try it a bit, see how it works for you. It really depends on how strong your own domain is and on what you want to achieve. If it works on LinkedIn, maybe leave it on LinkedIn and then make people click from LinkedIn to your site. That’s just as good for you, if it works.

Good luck!”

Ask Yoast

In the series Ask Yoast we do our best to answer your SEO question! Need some help with your site’s SEO? Send your question to ask@yoast.com. You might get a personal answer on video!

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic.
He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

2 Responses to Ask Yoast: Duplicate content on LinkedIn Pulse

I’ve been doing this for over a year without issue. I make sure to allow a few days between posting to my own site before republishing it on LinkedIn and always include a link back to the original story.

Haven’t seen any issues with duplicate content and my own site has always outranked the LinkedIn version.

This can be done with other sites such as Medium also.

By Eric Martinon 29 November, 2016

But then how does Google keep people from simply publishing others’ blog posts to Pulse and Medium? Thanks.