News

At today’s Relix Live Music Conference at Brooklyn Bowl, HeadCount co-founder Andy Bernstein revealed that his voter registration and community organizing non-profit has teamed with tea company Celestial Seasonings to create two new Phish and Grateful Dead-themed teas that will be given out for free at certain stops during Phish and Dead & Company’s summer tours, with which HeadCount will be traveling.

Bernstein noted that he was introduced to the Chief Marketing Officer for Celestial Seasonings, who happens to be a fan of Phish and had the idea for two teas: Ginseng Sullivan (named after the Phish-covered tune by Norman Blake) and Ramble on Rose (after the Dead song).

“This is what makes voting fun,” Bernstein tells Jambands.com. “Anyone who comes to our booth to register to vote or sign up for election alerts will receive something really cool and collectable.”

HeadCount was also able to team with noted poster artists Jim Pollock and AJ Masthay to create the art for the two teas, which Bernstein says will be given out during Phish’s annual run at Dick’s Sporting Goods Park in Colorado and at their Curveball festival, and at Dead & Company’s stops in Boulder and at Lockn’ Festival. “It’s representative of what makes our community great,” Bernstein says of the partnership with Pollock and Masthay. “We all help each other out.”

Below, see a recent Instagram post from Masthay that may be a part of his art contribution to the project (note the HeadCount hashtag).

Bernstein calls Celestial Seasonings “the original hippie company” and notes that their CMO admired Ben & Jerry’s own social efforts in the music community and wanted to add Celestial Seasoning’s voice to the conversation after their years of environmentally conscious work.

Bernstein adds, “And also the fact that the guy was a Phish fan didn’t hurt.”

Celestial Seasonings History & Legal issues:
In 1984 purchased by Kraft Foods
In 1987 Kraft announced they would sell Celestial Seasonings to Lipton but the sale was successfully challenged by Bigelow under anti-trust laws, and local management purchased the company back from Kraft in 1988.
In 1990, Celestial Seasonings moved into new headquarters in a custom-designed facility in North Boulder.
In 2000, Celestial Seasonings merged with natural food company the Hain Food Group
In 2013 Hain Celestial became one of 25 companies targeted in an ongoing class action lawsuit regarding allegations of falsely labeling their personal care products (including Celestial Seasonings) as ‘organic’ under California law (California Products Act of 2003) to mislead consumers into purchasing them. According to Glaucas Research Group and Eurofins, many of these products, including beverages, are filled with high levels of pesticide, far above US federal limits.
In 2015 Hain Celestial Group reached a settlement and agreed to pay consumers a $7.5 million compensation for mislabeling their products with an additional $2.4 million worth of coupons.

me May 10, 2018, 18:41:16

How does the skeleton drink the tea with teeth clenched?

timmy hoover May 11, 2018, 06:49:15

thephilzone.net

Larry E Smith May 20, 2018, 06:18:29

Throwing stones tea would be a cool name for a tea, since the world is so political now daystar eyes of the world Tea,T for Texas a verse in New~new Minglewood blues,U.S.Blues Blueberry antioxidants tea.China Cat sunflower Jasmine pearl tea,Lovelight~Passion flower tea, scarlet Begonia tea with Lavender and reships would be really cool!!,Sunshine daydream Lemon verbena and green tea,Midnight Hour~Valerian and catnip.crazy hey :} Shoreline 7/3/2018 see you there