Belleville Senators Logo

The ice hockey club Belleville Senators is the top minor league affiliate of the professional club the Ottawa Senators

Meaning and History logo

The 2017 logo has nothing to do with the emblem that the team used during its years in Binghamton. The old logo featured a cartoonish character, which was a combination of a hockey player (as he was holding a hockey stick) and a Roman general (the helmet).
The new Belleville Senators logo is clean and straightforward. A large letter “B” is depicted over a black and red flag. The “B” stands out due to a thin white outline.

Colors

The color scheme is based on the combination of red and black with white as a secondary color used to emphasize the contrast.