Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands ... weather-based advertising. ...

The end of roaming fees in the EU is drawing loud cheers from mobile phone users, and nowhere more so than in borderlands where residents are always just a step away from involuntarily incurring hefty surcharges.

The same technology that keeps kids glued to their smart phones is being used by some schools as protection against sexual assaults . Using apps, victims and bystanders can alert school officials, police or parents to trouble. ...

Google on Wednesday made available in China a new version of its translation app that is accessible without censor-evading software, a move likely to fuel speculation that the internet giant was mending fences with Beijing.

Yahoo is warning users of potentially malicious activity on their accounts between 2015 and 2016, the latest development in the internet company's investigation of a mega-breach that exposed 1 billion users' data several ...