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Data Firm Funded By Backer Of Donald Trump And Breitbart Threatens To Sue The Guardian

Cambridge Analytica, a U.S. data analytics firm backed by Robert Mercer, and its British affiliate, SCL Elections Limited, have threatened to sue The Guardian following a series of articles investigating links between the conservative billionaire and last year’s Brexit vote to leave the European Union.On Wednesday, The Guardian informed staff that the firms had threatened legal action and it added a disclaimer to more than a half-dozen articles and editorials, including “Robert Mercer: the big data billionaire waging war on mainstream media” and “Revealed: how US billionaire helped to back Brexit” from February and this month’s “The great British Brexit robbery: how our democracy was hijacked.”“These articles are the subject of a legal complaint on behalf of Cambridge Analaytica LLC and SCL Elections Limited,” the disclaimer reads.
A Guardian spokesperson said the paper had no additional comment.
A Cambridge Analytica spokesperson did immediately respond with comment.
The aforementioned articles were written by Carole Cadwalladr, who reported Sunday that two data firms tied to competing pro-Brexit Leave campaigns, Cambridge Analytica and Canada’s AggregateIQ, hadn’t disclosed a partnership, a possible violation of British election law. The firms denied such a relationship.
That most recent line of inquiry appeared to especially rankle Cambridge Analytica and SCL Elections, as Cadwalladr tweeted that the firms’ lawyers approached the paper on Saturday.

Cadwalladr said the firms’ attorneys, Squire, Patton & Boggs, sent the paper a “Pre-Action Protocol for Defamation.”
And the firms’ displeasure with Cadwalladr’s reporting was made clear in the article, which was published in The Observer, The Guardian’s Sunday newspaper.

Lawyers for Cambridge Analytica and SCL Elections wrote to the Observer on Saturday to complain about our previous stories, which they said contained significant inaccuracies and amounted to a sustained campaign of vilification designed to paint a false and misleading picture of their clients. They said we were conducting a concerted campaign to undermine their clients and cause them damage. They said their clients have done no wrong, broken no laws and breached no one’s rights and had not been part of a ‘shadowy’ or unlawful campaign to subvert British democracy or dupe the British public.

The reclusive Robert Mercer, and daughter Rebekah, have emerged as two of the most influential figures on the right.The Mercer family members have long been allied with White House chief strategist Steve Bannon and were top backers of Donald Trump’s presidential campaign. They’re also part-owners of Breitbart News, which was previously led by Bannon, and fund the Government Accountability Institute, an organization co-founded by Bannon.
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