Overwatch Heroes

Overwatch Heroes

Origin

Overwatch is one of the most popular first-person shooter video games in the world. It is one of the hottest releases in recent years and has a following of over 7 million players.

But what if the iconic heroes from Overwatch had their own company brands? What would they sell? What would they look like? These designs are my own creations of what that alternate universe would look like.

Design Thinking

Branding Characters

The goal of this series is to portray the Overwatch heroes as something different. Whether they’re a big corporate brand or a mom-and-pop shop, each hero represents something unique, and that uniqueness is also something designers search for when creating brands.