MISSISSAUGA, ON, July 13, 2011 /PRNewswire/ - Building on its journey to become
a leader in innovation and environmental sustainability, PepsiCo
Beverages Canada today announced the introduction of the 7UP EcoGreen™ bottle, Canada's - and North America's - first soft drink bottle made
from 100% recycled PET plastic.

The development of the 7UP EcoGreen bottle is a significant achievement for PepsiCo and a breakthrough for
the Canadian beverage sector because the company has identified a way
to couple existing technology with the best sources of recycled PET
plastic and best-in-class processing techniques to produce a 100%
recycled PET, food-grade bottle that meets all regulatory requirements
and is of the highest quality. Creating a bottle made from 100%
recycled plastic for soft drinks is more challenging than creating a
bottle for non-carbonated beverages because of the stress on materials
from carbonation pressure.

By introducing the 7UP EcoGreen bottle in Canada, PepsiCo Beverages Canada will reduce the amount of
virgin plastic used by approximately six million pounds over the course
of one year. Studies published by the Association for Post-Consumer
Plastic Recyclers in 2010, estimate this reduced use of virgin plastic
leads to a reduction of more than 30% in greenhouse gas emissions and
more than 55% in energy use, based on current 7UP production levels.

"After three years of research and development, we have cracked the code
to commercially develop a soft drink bottle made from 100% recycled PET
plastic, and Canada has proudly led the way," said Richard Glover,
President, PepsiCo Beverages Canada. "Consumers want products and
packaging that reflects their desire to protect the environment, and
PepsiCo is committed to delivering on that with this kind of
world-class innovation."

"At Pitch-In Canada we initiate recycling and composting programs to
clean up and beautify streams, wilderness and urban areas," said Misha
Cook, Executive Director, Pitch-In Canada, one of Canada's oldest
not-for-profit environmental organizations. "Any action that reduces
the use of virgin plastic by approximately six million pounds annually
gets my nod of approval. I commend PepsiCo Beverages Canada and its 7UP
brand for taking this important step, and I encourage other
manufacturers to follow their lead. Together, we can make a significant
difference."

The 7UP EcoGreen bottle will be available across all 7UP and Diet 7UP package sizes
beginning in early August, and will look and feel like any other PET
plastic soft drink bottle - consumers will not detect a difference to
the packaging or refreshing taste of Canada's number one lemon lime
soft drink.

The bottle will be produced in multiple PepsiCo manufacturing facilities
across Canada. The company invested $1 million in production
enhancements in its facilities, including resin handling systems and
inspection systems. Although there will be an incremental cost to
produce the 7UP EcoGreen bottle, PepsiCo Beverages Canada plans to price 7UP beverages on par
with other soft drink brands.

PepsiCo Beverages Canada's long-term plan is to increase the use of
bottles made from 100% recycled plastic. Currently, PepsiCo leads the
industry by incorporating an average of 10% recycled PET in its primary
soft drink bottles in Canada and the U.S.

With this announcement, PepsiCo reinforces its steadfast commitment to
Performance with Purpose and finding innovative sustainable packaging
solutions. To drive progress against the company's goal of rethinking
the way that it grows, sources, creates, packages and delivers its
products to minimize the impact on land, PepsiCo adheres to the
following guideposts for sustainable packaging:

Reduce: Optimize the amount of packaging required through light weighting and
minimizing the use of secondary and transport packaging.

In 2011, PepsiCo Beverages Canada was named one of Canada's top 50
socially responsible companies by Maclean's magazine.

About PepsiCo Canada
PepsiCo's businesses in Canada are organized into two business units.
PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods &
Snacks business. PepsiCo Beverages Canada includes Pepsi, Gatorade and
Tropicana business. For more information about our sustainability
efforts, please visit http://www.pepsico.ca/en/Purpose/Environmental-Sustainability.html.

About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and
beverage brands, including 19 different product lines that generate
more than $1 billion in annual retail sales each. Our main businesses
-- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make
hundreds of other enjoyable and wholesome foods and beverages that are
respected household names throughout the world. With net revenues of
approximately $60 billion, PepsiCo's people are united by our unique
commitment to sustainable growth by investing in a healthier future for
people and our planet, which we believe also means a more successful
future for PepsiCo. We call this commitment Performance with Purpose:
PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment, including by conserving energy and water usage, and
reducing packaging volume; to provide a great workplace for our
associates; and to respect, support, and invest in the local
communities where we operate. For more information, please visit www.pepsico.com.

/NOTE TO EDITORS: Media Assets accompanying this story are available as
follows: