A Visual Map of the Social Media Universe

A Stunning Visual Map of the Social Media Universe

Today’s infographic comes from Brian Solis and JESS3, and it visualizes the massive social media universe of 2017. Make sure to view the full-size version of the graphic for the best experience.

It’s hard to believe that social media has emerged as such an expansive ecosystem in just the last 10 years.

The incredible growth of this social media universe can be largely attributed to the success of Facebook, which has recently hit two billion active users globally. But, of course, there are many other platforms that have helped to build the foundation as well – names like YouTube, Messenger, WhatsApp, LinkedIn, Reddit, Twitter, Snapchat, and Instagram all create a powerful base for new apps and add-ons to plug into.

As of today, entrepreneurs have been able to use this foundation to build out new branches to the social media universe that are both exciting and diverse. The apps in these niches help to facilitate workplace collaboration, live events, dating, networking, user reviews, location-based marketing, livestreaming, expert Q&As, and many other functions – and the ecosystem continues to expand and multiply by the day.

What’s Changed in Social Media?

The version of the graphic posted here today is actually the fifth rendition since the concept was first introduced in 2008.

For a trip down memory lane, here’s a copy of the version released in August 2008 as well as a link to the full-size 2008 graphic as well:

Aside from the ugly, old logos, this graphic is an interesting blast from the past. It helps us see the evolution of social media, while reminding us that new additions from the ecosystem can come into their own as huge successes.

As an example, knowing what we know today, it is almost comical that the 2008 version lists LinkedIn as a “Niche Network”. Of course, at the time, it would be hard to see that LinkedIn would eventually boast a userbase of 500 million professionals and be sold to Microsoft for $26.2 billion as the company’s biggest acquisition of all-time.

There’s also some nostalgic mentions on the list, as well: Ask.com is the remnants of the glorious Ask Jeeves search engine founded in 1996, and hi5 was a social network that was the world’s second-biggest in 2007 (after MySpace).

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Jeff is the Editor-in-Chief of Visual Capitalist, a media site that creates and curates visuals on business and investing. He has been quoted or featured on Business Insider, Forbes, CNBC, MarketWatch, The Huffington Post, The World Economic Forum, and Fast Company.