When a designer reaches the moment when he develops a real feeling for his inspiration, when his vague idea starts to take shape. When the author of an idea suddenly knows "I've got it!", this is a pure moment of the utmost intensity. Our campaign for this Art Pack tennis shoe collection encapsulates the emotion of this moment and makes each design process a topic of various key visuals for retail, web, and social media tools.

Game, set, match - adidas has been making its mark in tennis for more than 60 years. What most connects the brand to the sport are the sponsorships with top athletes such as Stan Smith, Steffi Graf, and Angelique Kerber. We support adidas Tennis as the lead agency for social media activations and 360°campaigns.