This month, we paired up with makeup artist Lisa Eldridge to create the perfect pout

British makeup artist Lisa Eldridge has long been at the top of the international beauty industry, racking up accolades for more than 20 years of work with top brands (Chanel, Shiseido, Boots No. 7) and the best of the A-list, including Kate Moss, Kate Winslet, Emma Watson, and Claire Danes. Few professionals with those kinds of credentials share their secrets online, so the high-quality how-to videos—demonstrating every-thing from applying foundation, perfecting party makeup, and shopping for products to expertly nailing runway beauty looks—that Eldridge posts on her eponymous website are true genius. When searching for someone to decode the bold lip trend seen on the fall 2012 runways, who else would we turn to? Whether gothic (Viktor & Rolf, Rochas), red-hot (Thakoon, Marc by Marc Jacobs), or sweetly sheer (Jenny Packham, Michael Kors), this fall is all about loud lips. “People shouldn’t be put off by dark shades,” Eldridge says. “Rich berries, intense wine colors, and even deep violets do actually go well with all different skin tones.” No matter which way you want to wear them, Eldridge’s step-by-step video (an ELLE.com exclusive) has what you need to get the look right. Click through for a how-to video to put on your perfect pout.