Build for it

Gough Group has made
a serious commitment to
the ‘Built For It’ brand
promise, recently
launched by Caterpillar
internationally. CEO Karl
Smith says the initiative
further reinforces the
sense of pride
Caterpillar owners, and
team members, feel
towards the brand.

Build for it

WHAT DOES BUILT
FOR IT MEAN?

You the customer are at the center of everything we do.
Our goal is to help you build long lasting, successful
businesses - whatever your application or size.

OUR PEOPLE, PRODUCTS & SERVICES ARE
BUILT FOR THIS ONE CRITICAL MISSION.

Build for it

PEOPLE

Experience, unwavering resolve to do things right,
and a sharp eye on the bottom line - it’s how we help
you achieve all that you want for your business.

IT’S BUILT INTO OUR DNA.

Build for it

SOLUTIONS

By offering the right equipment, technology
and services, we can help you achieve the
success you want for the long term.

THAT’S THE WAY WE’RE BUILT.

Build for it

PRODUCTS & SERVICES

We believe in the power of improvement.
All our products and services help customers
be more efficient, productive and responsible
as they make the world a better place.