Entertainment

Joost Adds Indy Racing Content

Joost has added Indy racing to the content that will be made available with its upcoming Internet TV service.

The IndyCar Series and Indianapolis 500 announced today that they will provide their content on their own IndyVision channels on Joost, including IndyCar Races, Iny 500 Films, and exclusive IndyVision programming. Content on both channels will be available on-demand with Joost's programming options. With this deal, IndyVision has the chance to provide the on-demand features that sports fans have requested, as well as a broadened opportunity to find new potential fans. IndyVision expects to add more channels to Joost in the near future, including the IndyCar Series and the Indy Pro Series, highlighting shows like Hardest Hits, Up to SPEED and LIFE in the Fastlane. This also opens Indy racing to fans that wish to chat and share the programming they will provide through Joost, which will improve branding and incorporate community and social networking around Indy racing.

Joost continues to partner with content providers and brands in order to offer a wide array of programming for free to users. These deals include CBS among other major networks, and several indie film studios, not to mention their round up of 32 companies anxious to advertise on Joost. Joost has also recently announced the culmination of their $45 in funding.

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