The companies worked together to make effective use of Project Agora’s wide reach in Greece and the sharp audience targeting, with innovative mobile & desktop Video Formats, such as: Gravity, Vertigo and Immersive.

For the first time in a programmatic campaign, an Immersive and fully Interactive Video Full Screen format was utilized in Greece, to maximize engagement and Ad Recall.

This multi layered campaign which is going to run for the whole Q4 has already exceeded its reach, viewability and audience engagement KPIs.

Share:

Comments

Related News

Project Agora launched Social Cards, its newest ad format, with Tempo OMD/Nissan as the official launch partner.
Social Cards, are mobile first ad formats which enable advertisers to amplify their social media campaigns and engage their audience in a new and impactful way using their existing social content.
Through Social Cards, brands can g

A few months ago, we turned 3 years old… and what 3 years these have been.
Project Agora was created with the aim to bring laissez faire in advertising by creating trusted local ad marketplaces that add value to advertisers, while protecting the interests of local publishers. Since then we have evolved into a yield operating system for p

Project Agora, the leading native advertising marketplace across CE, SE Europe and MENA announced today the roll out of its upgraded Magic InArticle Video ad format.
Integrated with more than 500 publishers in the region, Magic InArticle Video, is an innovative proprietary native video ad-format, placed into the heart of consumer attention, the