Women of contact black women online often exoticize them.Women who do go on dates with those men sometimes find out that they’re more interested in dating a skin color or a stereotype than getting to know them as a person.

Dr Jim Wilson, of the University of Edinburgh's Usher Institute, said: 'This study highlights the power of large-scale genetic analyses to uncover fundamental information about our evolutionary history.' Some on social media were quick to latch onto Kanye's request for multiracial women only.

White men are most numerous on mainstream dating sites like OKCupid and and that’s where daters go to look for them.

Black women looking to date interracially are up for some stiff competition.

The prevailing belief is that multiracial people will have fewer of the physical features that make black people appear unattractive In other words, is the simple suggestion that a person is not just black but black 'plus something else' so powerful that others will think those people are more attractive irrespective of how they actually look?

They'd do this regardless of whether they actually identified this way, often fabricating a genealogy ('one-quarter Asian, one-quarter Native American, half black') instead of just saying they were black.