Recorded at Next Generation Customer Delivery, Jennifer Skeen
joins us and shares that she grew up an air force brat and having
to immerse herself into new cultures consistently, she learned how
to communicate with people by default. After getting a degree in
biology and chemistry, Jennifer realized that her heart condition
would not allow her study in the oceanic abyss. Using her
analytical logical background from science, she found her way into
operations and eventually E-Commerce. Going from drop ship to the
onset of analytics to omni-channel optimization, Jennifer has been
on the e-commerce ride from the beginning. Regarding the customer
journey, she’s consistently watching her customers shop- as the
path of least resistance is already there, she just needs to find
it and duplicate it.