3. Obtain full details of all web marketing strategies implemented so far.

4. Obtain costs and passwords associated with web presence:

Domain name expiry date

* password

* cost

Hosting

* expiry date (if any)

* FTP username and password

* cost

Once you have all that information you can go to a trusted web expert and have them review everything. That way you’ll be sure you’re getting the best deals on the various aspects, as well as an idea on how well the site performs.

And, most importantly, you’ll have a benchmark to measure all of your future web strategies against (whether that be a redesign, edits, marketing, whatever) – from there you can establish an accountable marketing strategy for your Internet presence which will enable you to track the benefits of the strategies you implement.

About Brendon Sinclair

Brendon is the Founder and CEO of Tailored Media. He is one of those rare creatures who can not only tell you how to do it, he’s done it himself, with a vast array of experience across a broad range of areas from marketing public companies, national brands, large retail operations and much more.