Webdam Rebrand

Setting the goals for the new Webdam identity was easy. We wanted to create a brand platform ready to support the company through its next phase of expansion and growth, reflecting what makes Webdam unique. We wanted to represent what the company is today and where it’s going in the future. We wanted to strengthen perceptions of key brand equities like “connected,” “flow” and “agility” and contemporize our look and colors so Webdam would be as cool on the outside as we are on the inside.

We assembled a team that included members from product, sales and marketing, some of whom had been with the company from the start. We worked together to fine-tune our creative brief and sanity check our rebrand plan. We wanted to make sure a range of perspectives was represented in the goals and strategy.

There was a lot to do. The Webdam rebrand plan included:

• New logo

• New brand guidelines

• Website redesign

• Refreshed print and digital assets (over 7,000 of them!)

Think Bigger

Think Bigger was the Webdam motto for 2017. I created this campaign for the 2017 internal kickoff meeting at Webdam. The concept is: Put on your thinking cap and think bigger.

This kickoff campaign united the Webdam team around a common set of goals and empower each employee to participate in deciding how we would accomplish our goals.

Each employee received 2 post cards and a name tag. Each item had a place for employees to write down their big ideas. Employees were also given markers and crayons to doodle their ideas on craft paper table cloths. Branded waters and hats were also part of this kickoff kit.

AIGA

The goal of this project was to create giveaways for an event called AIGA, New Orleans. Swag giveaways needed to be geared towards designers and align with the location of the show.

Swag items entice attendees to visit our booth so we can capture them as a lead.

SXSW Pop Up Grill

This is a pop-up style grilled cheese stand. Yummy! Yes, there is such a thing as a free lunch!

Just download the free SXSW edition GoToMeeting app! Our goal is to entice festivalgoers to engage in “first-use” that takes them a step beyond simply downloading the app.

SXSW is known the world over for being the best place in the world for virality. Harness the power of key influencers at SXSW by giving them the ability to promote Citrix products through their own networks. G2M SXSW edition. Everyone they invite to a G2M @ SXSW gets free meetings for life.

What’s on the menu?

• Branded grilled cheese with free bacon! Gluten-free bread option!

• What’s to drink? Water & Soda.

• Servers will be outfitted in G2M tees and aprons.

CTA: Download the GoToMeeting app to get your free lunch.

• Branded napkins with “What’s Next” prompts to give guests something to do while they eat (and of corse boosts our activity on social channels).

Big ideas start with a napkin sketch.

Tweet or Instagram yours to #CitrixSXSX and win a unicorn!

SXSW Pedicabs

Pedicab: the car of the future!

Follow me to Hack to the Future. Trick out the pedicabs with street artist regalia to play off the combination of invention and a “hack to the future” aesthetic. Emblazon the pedicabs with graffiti tags. Did Banksy make these?

Music to roll by

What would the future be without music? Boring, that’s what. So we’re partnering with Jawbone on a co-sponsorship deal to equip our pedicabs with Jambox. That’s how we roll. (Oh yeah.)

SXSW Hackathon

Designed all deliverables for the Citrix Hack to the Future. Also storyboarded and art directed two videos.

SXSW VSV Tradeshow

HDFaces Feature Launch

SpiceWorld Tradeshow

ASTD Tradeshow Booth

Our goal for the ASTD tradeshow booth design, per business ask, is to address potential pain points of trainers. These pain points include: fear of training online, exuberant expenses and fear of not connecting with the audience. We will create a warm, welcoming environment where potential customers can become educated about our online training solutions, price points and face-to-face connection using HDFaces.