Half of Non-Pay TV US consumers have Netflix

Some 36% of pay TV subscribers and 48% of non-subscribers now subscribe to Netflix, according to a US study by Leichtman Research Group. According to the ‘On-Demand TV 2014: A Nationwide Study on VOD and DVRs’ research, 36% of Netflix subscribers stream video daily and 72% do so weekly – up substantially from 2010 when the percentages stood at 10% daily and 43% weekly. Broken down, 32% of pay TV subscribers with Netflix were found to stream Netflix daily, while 53% of non-pay TV subscribers with Netflix stream daily.