"Many of our US customers were frustrated because they wanted to get involved but couldn’t because of regulations. Now that the rules there are catching up with the UK, we’re exploring ways to crowdfund".

Ní Dhulchaointigh was shortlisted in the Emerging category for the EY Entrepreneur of the Year award in 2013.

Her creation, legally known as Formerol, is a malleable glue that turns to rubber after 24 hours, boasting impressive strength whilst still retaining a little give.

It's primarily been promoted as a substance for fixing things, whether that means patching up worn charger cables or even adding anti-slip grips to crutches.

It has already earned favourable comparisons to Blu-Tack and Sellotape in the inventive stakes, while a "kid safe" range of products is planned for next year.