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a' 42 .-I : 1 .:- ..1,1 • -- -'.1/:•ifi: - ' ...• :.3•1» .'.t ... . ..&.'-I-*--I.:..1 . . .': . '. . r:254e.." · , • I. 41.Y.- ,·0·2 9,1-I.'lls C ,I .... · -•.., 1 JI••i,/- 2.2• .. /*7.9•.•:. I 'f - - :.... ..." G· * ...1 .. L I-: / T , .1...·--: :".•··-"-'·'r.*:I•:.. f·' 1. ·- 4.- ..... . n . ... ht .., :i..,4 ./. .:.11./.9/'/ , t. III,1.-== +- --.....* ........----- -- - ....rl J./.. 1 Our shipping room. Howard Little (back turned), Marlon Lohr, and Bruce Miller, shippi•ic161* . ..--< I. some day be attained. My partner in the printing business was so exasperated by the "darn fool plan of running a magazine about toy trains" that he quit flat, and I bought out his interest. This was fortunate, as it turned out, for within six months the totally unexpected correspondence and other editorial work forced the dropping of commercial business, making it necessary that THE MODEL RAILROADER be our major business. For quite a time it was a continuous struggle to get the issues out at all, but off they came and the circulation kept growing all the time. Capital was very small, and plenty was needed to carry the young magazine. Paper and supply companies were frankly suspicious of the idea of a magazine on such an unusual subject. Credit through the regular channels was impossible. Only Mrs. Kalmbach, who helped with the editing and correspondence, and I know the many occasions that the time devoted to arranging for necessary paper deliveries and needed engravings exceeded the time put in on actually producing the magazine. Seventy and 80 hours of work per week, writing letters, keeping the books, going around Milwaukee arranging the business angles, writing the copy, setting the type, making up the forms, printing and folding the magazines, and then doing the mailing, were not enough. The response from the readers was most encouraging, and anyone reading the hundreds of enthusiastic letters could not help having faith in the project Some day the faVenj*4towpay - -· the bills would come, and meantiinewevdrF·bit of money I could borrow on pers«#.*«042'd.» obtained and used not only to furnisj*b•#pies as expegted but to continually add.bewkfeatitres "r During the first year one of the rd*ders*•inn Wescott, started contributing drhwing•ffAyi#se.' Later he was hired full time and is siiliTi254•a draftsman, although now on a piecew•;Riliasis. His first hand knowledge of the hobbylia••X•ded greatly to the effectiveness of his wdr]dCY,•2.'- and more photos and drawings. • 3533%r ..."'*7- By the end of the first year the neEpaid circulation had just exceeded 1500. A rfb@jih price from $1.00 a year to $1.50 provedned•*fy because the original plans had been ehikNy inadequate. During the next year I ac«il»254dl control of The Modelmaker Corp., which published The Modeimaker, and brought that mag-2 azine to Wauwatosa. This made possible a considerable increase in circulatidn and also book business, and The ModeZmaker was continued as a magazine covering general model engineering. •t •, During the second summer, 1935, business was very slow. Besides the financial diffi,i:ulties there were several outside incidents, one of them being that a forger broke into the plant three times and used it for printing his checks, each time doing incidental damage that held up publication for several days. THE MODEL RAILROADER WaS as a result thrown off its publication schedule and took a long time to recover. FI·, 1¥.- .5...-' If- . . ·4'.'*%•R="'# .:.,1 -:.. '..,··•.i.·:.. -,C'-:"L/1/•/•///.., .-. 1 ..4*.•'/ «//.........- ... 4 . I 62 h.-:. .' 1.- . .. *1 ... '110£41 «..#'.1 .i . ; ./ ... p.-.-rt'M '.......• ....,4 THE Mo .5*1332eOADER *.Werimt: