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Some of today’s fastest-growing Internet startups are actually trying to get people off the Internet. They’re using the Web to channel attention toward things in the offline world. Think of the way Groupon sends hordes of deal-seekers to restaurants, the way Zipcar or Uber direct people who need wheels to available cars—or, increasingly, the way Eventbrite helps organizations build big crowds for public events.

At this Xconomy forum—we’ve nicknamed it the Event Event—you’ll hear tips on building online-to-offline (O2O) businesses from Eventbrite’s co-founders, the energetic husband-and-wife team of Kevin and Julia Hartz. By creating tools that anyone can use to promote an event and sell tickets, their company is fostering a new economy around events as small as a yoga class or networking event or as large as a Black Eyed Peas concert. The Hartzes will explain how, since founding Eventbrite in 2006, they’ve managed to sell 60 million tickets, raise nearly $80 million in venture capital, and create the first serious challenge to ticketing giants like Ticketmaster.

As a special bonus, we’ll also be talking with Eventbrite board member Sean Moriarty, the former CEO of Ticketmaster, and we’ll be treated to a presentation from Eventbrite co-founder and CTO Renaud Visage. And we’ll ask Kevin Hartz—an angel investor who was one of the earliest backers of PayPal, back in 1999—to explain why he has temporarily shut his wallet to new startups. (“When I see a massive number of new investors and carpetbaggers coming in, it’s time to get out,” Hartz recently told Wired.) Join us for this unique evening of discussion and learning.