Frequently Asked Questions

ICM - Internet Content Marketing

What is an ICM?

The internet provides the opportunity for content, (information containing intrinsic, valuable knowledge), to be distributed in an efficient and effective manner.

It is truly a 'win-win' for consumers / clients ( risk managers, safety directors, HR professionals, corporate executives ) and those that supply products and services as well.

We described the ICM technology to a group of professionals .. some consumers / clients, some providers of products and services ( attorneys, consultants, brokers, product engineers and marketing professionals). Then asked them to describe ICM technology in a single sentence.

From a consumer / client perspective:

No gimmicks, No Sales Talk, just the Content You Need

Marketing that provides Value

Marketing for the Intelligent Consumer

From the author / provider perspective:

Gain valued clients with Content

Differentiate yourself and your company by providing valuable information

Using technology to create a knowledgeable consumer

From a joint perspective:

Marketing that Makes Sense

Making the Internet work for you

Delivering Value through Useful Content

The Future of Marketing on the Net

ICMs can be used by companies and by professionals to increase awareness of the value, use and advantages of their products and services by providing intrinsic, valuable information in the place of the normal advertising hype.

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