What makes a website catch your attention? How about two massive company names, large numbers and a unique idea. This is what the dynamic duo of The New York Times and Google accomplish with their promotional website for their new photo archiving system. As you open the page, you are greeted with a bold claim: that millions of photos will be revived using new cloud technology. Intrigued, the reader will click forward to find a myriad of black and white photos slowly scrolling across the screen. Clicking on any single one presents you with an option: what story do you want this picture to tell? None of this is explained to you, yet the reader is guided by their own curiosity down a hole of unique pictures, each with three unique stories. Here is where things get interesting. Given the slickness of the page, the black and white aesthetic with subtle pops of color, the smooth continuous movement, it is so easy to get lost in reading the stories attached to the pictures of the site that its true ingenuity is concealed. A machine made all of these stories.