Revenue: The total revenue generated through CashParking® within the selected time frame, rounded to two decimal points.

Pop-Unders: Pop-Under advertisements display in a separate window under the active browser window. This is not a supported revenue stream at this time, so your report will always show a zero revenue value.

Clicks: The number of times visitors clicked advertisements displayed on your CashParking® page.

Impressions: The number of times visitors have seen, but not necessarily clicked, advertisements on your CashParking® page.

US Imp: The number of times visitors from the U.S. have seen, but not necessarily clicked, advertisements on your CashParking® page.

CPC (Cost per Click): The amount our advertising partners paid each time a visitor clicked an advertisement on your CashParking® page.

RPM (Revenue per Mil) The average revenue generated for each 1000 impressions of advertisements on your CashParking® page (Revenue/Impressions x 1000 = RPM).

CTR (Click Through Rate): The relative number of times visitors to your CashParking® page clicked the displayed advertisements (Clicks/Impressions x 100 = CTR).

View details for a specific domain by selecting that domain directly. Look at Traffic Statistics or Traffic Analysis below the Reports heading.