Pens are popular promotional giveaways because of their usefulness and exposure. The typical promotional pen has at least eight owners throughout its lifespan. In other words, pens are used frequently and constantly changing hands, so your branding is exposed to multiple people with just one giveaway. So how do you choose the right pen for your promotion? Well, that depends on your goals.

With a huge variety of options ranging from classic click pens in metal or plastic, to novelty, multi-function, and brand name pens, the one you choose should reflect your target demographic and a type of response you want to get from recipients.

For example, at trade shows or places of business where a high volume of people will be receiving your pen, you may want to consider an inexpensive, classic click pen, which comes in literally hundreds of varieties. These pens are great for schools, banks, hotels, seminars and conventions.

Whereas if you're looking to really impress a potential client, give a gift to a loyal customer or employee, or wow a new customer at a contract signing or closing, you may want to consider a name brand pen, such as Parker. These high-quality pens feature a sleek and classy design, accompanied by an engraved imprint, creating a higher perceived value and making a stronger positive impression on the recipient.

Multi-function pens can also make a memorable and impressive giveaway for certain demographics. Construction or contracting companies, and even doctors and dentists love pens that also function as a flashlight. Accounting and financial firms appreciate a pen that also dispenses correction tape, or pen/highlighter combos.

And pens that double as styluses are useful to virtually everyone in this age of tablets and smartphones.

Ultimately, your branding on any type of pen is a great way to gain exposure, recognition, and potentially more future business. That's what we call a branding opportunity that works.

For thousands of promotional pen options, visit Motivators.com or call us at 800-525-9600 so we can discuss the best options for your pen promotion.

Print Custom Pens with Your Logo for a Powerful Promotion

Custom pens are one of the most cost-effective branding tools because of their usefulness and exposure potential. Not only are they affordable, but they are also available in tons of options to suit any need or budget. From fun, novelty pens to sophisticated fountain pen sets, Motivators has the "write" promotional pens for your brand.

Browse our collection of promotional pens above. Customize your order with the perfect style, color and features that best fit your brand. Print your logo and contact information to build brand awareness and loyalty. With our low prices, the possibilities are endless. For any industry, for any purpose, the value of promotional pens is priceless. Shop now.