Case Studies

Client was approached by one of the major non-alcoholic soft drinks company to take over one of their franchised bottling plant. Hence, the client wanted us to conduct a market feasibility study to understand the potential for soft drink brands served in target districts.

Distributors were evaluated in terms of market reach, turnover and financial standing.

Outcome

We followed a top-down approach where we looked at the whole soft drinks market at a country level and then moved to potential target districts where we mapped the size of the market, performance of target flavors & brands, competition, supply chain and trade terms. We also looked at the macro-level drivers & barriers in beverage industry.

Based on the research insights, a strategic roadmap was developed for the client outlining accessible market opportunity, growth outlook, supply chain optimization, pack-type & pack-size strategy and qualitative insights from various stakeholders.

Additionally, a business plan was developed for the next 3 years highlighting unit economics, investment break-even and margin sensitivity analysis.