Campaigns on social media are run with a number of different goals in mind: to build an email list, promote a new product, or increase brand awareness. If your goal is to increase your brand’s reach and grow your fan base, you first need to determine what motivates your consumer to act. By offering an incentive that’s appealing to your target audience, you can prompt them to engage with you socially online, and in the process achieve your social media goals.

Inbound Marketing is more than a methodology - it’s a philosophy. It’s a way of life! And, we don’t always share the same background. We are a diverse group, made up of transformed marketers, designers, developers, writers, artists, social media thought leaders.

Search engine optimization (SEO), is all about providing the best answers to what people are searching for. In fact, Google has these “spiders” that crawl the internet identifying the best answers to a user’s question. Their criteria for what a good answer is can be read about here.

There’s a lot to love about a really great social media campaign. Social campaigns are fun, engaging and can really drive results for your business. Looking to implement a new campaign? Well you’re in luck! We’ve searched the web, and rounded up some of the best social media campaigns we could find to give you some inspiration.

When you think of content marketing, what immediately comes to mind? Your website? Blog? E-books? Social Media? If you picked one or more, then you’re on the right track. These tactics are what will help you market your business, increase traffic and convert visitors into leads. But, don’t stop there! Otherwise, you’d be missing a significant component to your content marketing strategy: email content.

The primary goal for any B2C company’s inbound marketing program is to build awareness about the brand and engage with consumers in a meaningful, personalized way, all while driving sales and delighting your customers. Marketing to consumers requires a different approach than B2B marketing, as the audience is entirely different with a different buyer’s journey.