In an attempt to set the record straight and fix a common spelling error among English-language speakers, four young Colombian professionals from the digital innovation firm Zemoga launched the social media campaign “It's Colombia, NOT Columbia.”

We are geographically far from British Columbia and a shuttle age that endured many missions after the ‘Columbia’ disintegrated over Texas in 2003. Yet many still get it wrong. There are no Rocky Mountains in Colombia. We are in the Andes.

But the campaign's mission goes beyond getting people to spell the name of the country correctly. Paul Giles explains in the Colombia Travel blog:

The “It’s Colombia, not Columbia” campaign is steadily building up steam in its crusade to demonstrate how the misspelling of a country just highlights how skewed the popular conception of this amazing country is.

Emilio Pombo, one of the campaign's founders, told Edgar Zúñiga from NBC Latino:

“We saw this common error and realized it was a platform to start updating the world’s vision of what is happening in our country […] We currently have great things happening. Colombia is becoming a destination and getting on the world stage. We want to spotlight that and it all starts with people spelling our country’s name right.”

A social media campaign wants you to say it right: “It's Colombia, not Columbia”. Image widely shared on Twitter and Facebook.

Supporters are encouraged to participate in the campaign by creating an image or a video to spread the message. Participants can then share their contribution on Twitter or Instagram under the hashtag #itsColombiaNOTColumbia, or upload their work to the campaign's fan page on Facebook.

Positive messages about Colombia and pictures with the message “It's Colombia, not Columbia” have been flooding the hashtag and Facebook page.