The mystery of “Cloo” and “SyFy”

“On August 15, 2011, Sleuth was rebranded as Cloo, in order to be able to trademark and own the name. NBCUniversal cannot do so with the name Clue because Hasbro owns the rights to it with their board game Clue. NBCUniversal also explained that another reason for the name change was the word “Sleuth” is too common for search engines – a Google Search brings up over 9,530,000 results, as Cloo only brings about 962,000 results.” http://en.wikipedia.org/wiki/Cloo

Now it makes sense that they would change SciFi into SyFy. It’s not some goofy play on chatspeak, but rather a way to make searches easier. The name change ensures that viewers can easily find their content, and not be distracted by other providers of similar content.