In 1962, August's sons Louis and Pierre, aided by Pierre's wife Simone, began a rethink of the vineyard's use of vine varieties, veering the business toward the higher quality "noble" varieties Riesling, Gewurztraminer and Pinot Gris. The vineyard was also by the acquisition of plots bordering those the business already used in Ribeauvillé's very best locations. In 1964 a new wine production plant was brought into service to have the best facilities for handling grapes from around sixty hectares of exceptional land in Ribeauvillé's geological rift zone.

Etienne SIPP, son of Pierre and Simone, decides to join the family business at the beginning of 1996.With him, the fourth generation took it its place in the firm. Many improvements were made both to the vineyard and to the wine storehouse, in an effort to heighten the wines' distinctive character, finesse, and all-round quality. the improvements included a reduction in the robustness of the wines, modernisation of the system that the wine-making process can be adapted to best suit each soil type.

Today a team of 20 people works every day to bring you wines which express the true nature of the Ribeauvillé vineyard, and which, we hope, will delight your taste buds wherever in the world you savour them, and for many long years into the future.