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Funny thing about search is that ~18% of my search is for Branded Keywords. CPC falls under my Search... but very low %. I was amazed at how low the search traffic was for SEOmoz and on how high their social media traffic is. Great diversification by SEOmoz. Really tapping into "the other internet".

Currently we are working on creating new content and inbound links to the website, we run a small number of display ads for testing purposes and a few search engine ads. We also have our site in the bottom of the emails so if a subscriber for one of our clients is interested in our services they can easily reach us.

A breakdown is around 32% comes from search engines, 10% from referrals, 28% from direct traffic (sales reps lead people directly to the site) and then the last 30% coming from clicks in the footer of the mailers.

We are going to start promoting our Facebook and Twitter pages in the coming months after we get a plan in motion for providing frequent updates to our blog with helpful information for our clients and prospective clients.

Primary means of promotion is SEO with a mix of Social for Brand Awareness. Most work has been on-page optimisation with a small link building campaign.

Results have been a 30% YOY increase in traffic with a split of

Direct 10%

Referring 5%

Search 85%

Most search traffic started as variable keyword input, however due to the work carried out in the Social sphere, most Search traffic is now Brand-related. Focus now is on diversifying referral-based traffic through associated micro-sites and blogs

It's definitely an area of concern for me, all traffic is organic, I do not apply any paid search for this client so you are right in saying that there is a definite potential to be severely impacted with algo updates - it can be dfifficult trying to convince a client who is reaping the benefits of search traffic to branch out into alternative means as a contingency.

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