... transforms Corporate Social Responsibility (CSR) from a list of ways to efficiently spend money, into an integrated, innovative business strategy guiding companies on how they can make the money they spend.

... shows how powerful competitive advantage can be gained by enabling CSR to shout out brand identity above the noise.

... is a unique roadmap for any size organization engaging in CSR that avoids embarrassing pitfalls that derail best intentions.

... is based on Professor McElhaney's extensive front line experiences with Global 500 companies in selling, developing, implementing, and measuring the success of world class CSR strategies.