Former Centaur boss Andria Vidler named Tag EMEA CEO

Former EMI CEO and BBC marketer will join marketing production services provider in January.

Former Centaur Media CEO Andria Vidler has been hired by Tag to run its EMEA business.

Marketing production services provider Tag has been expanding with the recent acquisitions of Taylor James, THP and Popcorn and the relaunch of its marketing services business.

Vidler, who was CEO of Marketing Week publisher Centaur for six years before stepping down earlier this month, will start in January and report to global CEO David Kassler.

Prior to Centaur, Vidler was CEO for EMI Music UK & Ireland and has held senior marketing roles at Magic Radio-Emap, Bauer Media and at the BBC. She is also a trustee for Media Trust and a non-executive for Gamesys PLC.

She was also the chair of the Marketing Group of Great Britain for 2014/15.

David Kassler, Global CEO of Tag, said: “We’re thrilled to have Andria join Tag at such a pivotal moment in its history. Importantly, Andria brings a unique understanding of the challenges that brands are facing to reduce marketing costs while delivering increasingly personalised content, more tailored to the needs of each channel and at ever-increasing speed. That level of industry presence is exactly what our clients expect from our leadership and why we’re delighted to welcome her to Tag.”