Letter from the President
Dear Friends and Members of the Hyundai Family:
Everyday, each one of us strives for improvement in our work as we collectively take one small step closer
on our long journey to strengthen the Hyundai brand and elevate our company into the ranks of the
worldâ&#x20AC;&#x2122;s most-admired and respected automakers.
Markets are changing and the volume you hold in your hands now is proof that we are keeping pace with
the changes. Much work and improvement has gone into the latest revised version of our Corporate
Identity Manual. It remains a vitally important key for communicating our image to our customers and
business partnersâ&#x20AC;&#x201C;an image that builds confidence and trust in Hyundai as a reliable, quality-oriented and
technology-driven company.
Around the world, members of the Hyundai family share a common goal: To work smart and earn the
trust and loyalty of our customers. This manual will help you do just that.
My sincerest thanks to the employees and professionals whose hard work contributed to the creation of
this latest manual. It is my earnest hope that you and your staff will do your best to respect the guidelines
and rules set forth in this manual in our efforts to establish a uniform look and feel to our corporate brand.
November, 2002