With its new food blog, WordPress gets into the content-curation game

This month, the company associated with one of the world’s most popular blogging platforms took its first, quiet step into the realm of for-profit content aggregation. FoodPress, a human-curated recipe blog, is a collaboration between blogging giant WordPress.com and Federated Media, a company that provides advertising to blogs and also brokers more sophisticated sponsorship deals. Lindt chocolate is already advertising on the site.

If the FoodPress model takes off, it could be the beginning of a series of WordPress content verticals covering different topics. WordPress.com currently hosts more than 15.1 million blogs, and when the FoodPress launch was announced, excited WordPress commenters were already asking for additional themed pages on subjects like art, restaurants, and beer.

This newly released camera seems to defy the laws of physics. You can stick it on the ceiling. To gritty brick walls. Or sweaty club walls, for that matter. Podo’s little gizmo stays put and beams your image back to your smartphone. So you can compose the shot without all the wobbling of a selfie […]

SXSW saw the launch of a new live video streaming app – Meerkat – which quickly became the talk of the media world. With 120,000 registered users within the first three weeks of existence and a growth rate of 30% per day, Meerkat looked as if it was going places, and still might be thanks […]

Tired of paying spiralling fees for their own little patch of the social world, savvier companies are now toying with a DIY approach to social media, which means that they will not only own the media itself but also create the content. Read more on Brands are bringing social in house…

According to research conducted by Posterscope, ad spend on digital out-of-home (DOOH) is set to account for over a third of the UK’s total out-of-home spending for the first time in history. Read more on Making digital out-of-home a rewarding experience…

Here’s an idea: the world’s first ever live concert, broadcast solely over via telephone. Ring a number at a specified time to tune in, kick back, and let the tinny sounds wash over your right ear. Read more on The telephone concert…

Just as the internet has evolved over the past twenty years or more and gone through generations of capability, so too has the toolkit available to creatives and brands to build the content that consumers demand. Read more on Content marketing’s new creative toolkit…

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