Ranking high in search (Google, local, etc) is critical to your success. We can help with a site audit, local search, directories, and more, to help generate greater organic traffic to your website. Click to learn more.

Business to business (B2B), and business to government (B2G) lead generation is a process marketers follow to capture audience interest in a product or service, and then adding those contacts into a marketing and sales pipeline. Click to learn more.

Promotion of your business requires knowledge of advertising laws and restrictions on social networks and ad platforms. We have promoted across AdWords, Facebook, LinkedIn, and others. Click to learn more.

Check out marketing automation services to learn more.

MONTHLY INDUSTRY MARKETING TRENDS

Information You Need To Make A Difference In Marketing

Our Monthly Industry Marketing Trends include a detailed looked at key industry trends, news, and marketing tactics that will help your business or organization better define its strategy and implement the right tactics for success.

Complete the form, and be sure to select the guide or guides that you are interested in receiving. Every month we will send you a guide.

Do not see a guide you want? Have other questions? Let us know.

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Accounting / CPA

Construction

Education (K-12)

Education (Higher)

GovCon

Hospitality Industry

Law Firms

Manufacturers

Non-Profits

Restaurants

Retail

Software

Technology

Travel

Questions? What a different type of guide? Let us know here.

Take a look at some of our industry data, close-up reports, and "how to" guides .

How The U.S. Military Uses Instagram

The different service branches of the U.S. Military have increased their use of social media, including Instagram. This page includes data and statistics of how they use Instagram.

SOME OF THE INDUSTRIES WE SERVE

We have provided marketing and automation support for a wide variety of businesses and organizations.

Business To Government Marketing

With competition growing every year, and prime contractors actively seeking more small and mid-sized business partners to deliver, your company needs every tactical advantage possible to identify opportunities and present your solutions to the government’s most pressing needs.

Our team has experience with B2G marketing, as well as lead generation for government contractors looking to establish teams for contracts or reach into government agencies.

By combining digital and traditional marketing methods, our team has generated hundreds of leads per engagement and helped companies expand their brand identity within the government space.

Education Marketing

We have a great deal of experience building sales and lead generation programs in the education marketplace, writing for the education market, and conducting secondary school marketing and higher education marketing campaigns.

Our work has included projects for Strayer University, K12, Calvert Education, Insight Into Diversity, Campus Climate Surveys, and other schools and education publications and resources.

Our team has improved enrollments and retention through better lead generation programs, increased social media engagement of teachers, parents and students, launched new products / services, strengthened and re-shaped brand messaging, and helped connect systems to generate better data and reporting.

We cover the latest trends in content marketing, social media, and marketing technology. Our team also provides tips on ways businesses can market more effectively.

While many companies think about their business operations and marketing, few spend as much time thinking about how to raise public or community awareness. Public relations is an important part of business success. Regardless of what your business makes or offers in the way of services, your primary function is to build relationships. Relationships are

This is going to be more of a quick rant, than well-designed blog post. If you send me (or anyone) a LinkedIn message, be it from InMail, or a message because you want to connect, or a message because we have connected in the past, make sure that you have read my LinkedIn profile. Seriously!

Often when I start a content marketing project or campaign, I am asked to create plans that help build up interest in a new product, service or announcement. Things that the company really cares about. Yet, for companies that lack a new product, service or announcement, they struggle with considering what a content marketing campaign

When Super Bowl mania hits, it can really take over in ways that are fun, and unexpected. I was delighted to see the Boston Museum of Fine Art (@MFABoston) take on Atlanta’s High Museum of Art (@HighMuseumofArt) in #MuseumBowl. This contest has pitted the creativity of each museum’s social media team to make Super Bowl-themed posts using

There’s a great deal of information on the web about how to implement a content marketing plan. But applying that plan can often be difficult for businesses that view it as a cure-all for proving their knowledge. There are several different levels to a content marketing plan and the first part is to ask yourself how

It all started with an innocent tweet from a Frederick County Public School (FCPS) student. The social media manager for the FCPS social media pages, Katie Nash, responded by tweeting: The tweet was popular. It received over 1,100 retweets, and over 1,400 “likes” in Twitter. The student who Ms. Nash engaged with online tweeted later

A SIMPLE VIEW OF OUR STRATEGIC MARKETING PROCESS

There is a lot that goes on in building out a strategic marketing plan for your company or organization. Below is a simple roadmap for how we work.

From planning to execution - our team will work with yours to get the right results.

IDENTIFY YOUR AUDIENCE & COMPETITION

We work with your team to build out customer / buyer personas, and compile a detailed list of your competition. Our analysis creates detailed profiles of who you are trying to message, and what your competitors are doing successfully.

BUILD OUT YOUR MARKETING AND LEAD GENERATION STRATEGIES

The next step is to build out marketing and/or lead generation strategies that accomplish your goals and fit within your budget.

GET MARKETING!

The last phases is execution - where we kick-off the plan and get to work with your team. We keep track of deadlines and milestones, manage activities, control quality and costs, and make sure we achieve our goals.