Monday, October 31, 2005

It’s innovation time for journalism! Traditional news media are being challenged by innovative sources of news on the Internet, such as blogospheres, or citizen journalism. Traditional journalism struggles when covering innovation as a topic. While innovation pivots society it is not a key news word. Traditional news beats – such as technology, business or politics – chop up innovation processes to fit their news slots, missing the bigger picture.

Sunday, October 9, 2005

The first innovation communication handbook "Neue Ideen erfolgreich durchsetzen. Das Handbuch der Innovationskommunikation" was recently released by the publishing house of Germany’s renowned newspaper Frankfurter Allgemeine Zeitung (FAZ). It has been edited by Prof. Dr. Claudia Mast and Dr. Ansgar Zerfaß, who has been elected “PR Head of the Year 2005” by the German-speaking Public Relations community last month. The book is so far available in German only. It presents for the first time a comprehensive overview of the field of Innovation Communication and encompasses the basic concepts as well as numerous best practice examples from companies such as ThyssenKrupp, Siemens, IngDiBa or IBM. The handbook includes a special chapter on Innovation Journalism by Dr. David Nordfors.