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Thursday, January 28, 2016

To perform well, i.e. to be an engine of lead generation, your landing page must be attractive too. Designing a landing page is a must-do for companies who run
marketing and other types of campaigns, as this type of webpage is the
hub for leads generation.

The tip is to link your campaign to a
custom-created landing page, where your prospects can be enticed to
perform a certain action in just a fraction of a second. As it is
already known, people lose interest fast if there is nothing to grab
their attention.

Tuesday, January 19, 2016

Usually, travel agencies websites are jammed with such content, making them confusing for the simple user. All this information can be showcased in a user-friendly and organized manner on the travel website, if the web designer takes into consideration several tips.

Nowadays people are very picky in matter of everything. Websites are no
exception. They want to be able to find beautiful photography, truthful
information, and recommendations and reviews that will help them make
their mind about choosing a certain vacation spot, hotel, or resort.

Friday, January 15, 2016

Information graphics, known as infographics, are visual representation of information in a simple, easy to absorb, and colorful manner. They make it possible for statistical, historical and media data to be shown in an understandable way. Professional infographics designers use graphic softwares to create infographics designs.

These types of software are developed to treat all elements of an infographic separately and then to bring them together, by rotating, moving, and overlapping them.

However, infographics design software programs are expensive. But there are now a lot of free online tools that can come to the rescue of those who need to create a simple, but well-organized infographic design. Each of these tools offers various options for easy and quick creation of your project and work directly in the browser.

We’ve compiled a list of free online tools to create infographics in a snap

Infogr.am

Positioning itself as an online tool that helps to create awesome visualizations of data, and at the same time making it interactive, responsive and engaging, this platform offers four chart types: pie, line, bar, and matrix. It allows editing any chart type with your own information, customizing your chart. The infographic design you create on Infogr.am can be uploaded on your blog, website, or wiki. Infogr.am’s basic version is free with premium plans, such as pro, business and enterprise available for a monthly subscription fee starting at $15 per month.

Canva.com

Canvafree online tool for beautiful infographic formats provides a wide range of amazing layouts for your design presentations, slides, posters and other visual documents. It has millions of images from which you can choose one that you like, or upload your own, to create amazing design. It provides photo filters to edit photographs, and hundreds of fonts, one of which will certainly be perfect for your infographics desing project. The platform’s service is free, however for high quality layouts you need to pay a certain fee.

Easel.ly

Easel website features thousands of templates that can be used right away for inforgraphics design creation. The platform makes possible for the user to upload his own phtograph and set it as background for his project, adding other various design elements to get its visual representation of information engaging and interactive. As with Infogr.am, the platform is available as a free and pro account option.

Picktochart.com

Pictochart is an easy-to-use infographic maker which can be a replacement of the human designer. The platform really features simple graphic tools that are easy to use even by the people who have little or no knowledge of infographics design. The service is free to register on, but there are pricing packages, such as Lite and Pro, starting at $15 per month, and depending on the features you want to usefrequently.

Visme.co

Visme allows users to create strong visual content and share it across the web, to extend its reachability. This service offers various types of visual content forms, such as infographics, reports, product demos, presentations, web banners, and many more. It gives the option of editing and customizing your visual content according to your liking, bringing your ideas to life. The user can start free with limited features or get highly creative with one of the service’s Premium plans, such as Standard or Complete, for a set monthly fee.

Love to Create Infographics?

With these awesome online tools for designing infographics that engage and enhance interaction will be a child’s play. Just keep in mind that the infographic is in its turn an instrument to help make complex information easily digestible for the common user and must include small, but significant, nuggets of information.

Do you know any other online tools to create infographics design? Share them with us in the comments below.

Tuesday, January 12, 2016

If you are a new company and try to kickstart your business, you must keep in mind that in the age of Internet there is no other better solution to make yourself seen and heard than a startup website design. Your company’s website is its ID, the means through which your company communicates with the customers and promotes its values and mission.

An attractive website, with eye-catching visuals and user-friendly navigation experience can increase engagement. But when you are new in the web presence, you are sure to miss significant elements of successful web design.

We compiled a list of tips to help you understand which elements are crucial for a startup website design.

1. Usability

Often, startups concentrate on making their website crowded with attention-grabbing elements and forget its main purpose – to attract prospects and to convert customers. Once you, as a business, understand this aspect, you should focus on making navigation and entire user experience friendly.

2. Unique call-to-action (CTA) button

CTA is always the best element to boost conversion. Therefore, the button must be designed to entice and to encourage the user to perform the action. A good CTA button for converting startup website design must be accompanied by a suitable message that clearly explains what the user must do, and bold, eye-catching color.

3. Opt for simple, fresh, and unique website design

When deciding on creating a website for startup, avoid obsolete template that has been used across numerous sites. Users are attracted to novelty that will contribute to making a unique impression about your way of communicating to them. What is even most important is the design of the homepage. The website homepage is usually the place where most first-time visitors will land when accessing your site. Therefore, ensure that the homepage speaks for your business and associates with its style and identity.

4. Good content makes the difference

Search engines like good quality content and rank the sites according to such index. People also like content and this tool can make them spend more time on the site and even return for fresh piece of information. Do a content audit once in a while and make sure it's always updated and in trend with market demands to get more traffic.

5. Make your startup website design responsive

In this mobile era, it is imperative to ensure equal accessibility to all device users. Responsive design is the best choice as it allows you to provide optimal viewing and interaction user experience.

6. Pay attention to load time

Mobile users expect to get equal load time, as desktop users do. According to KissMetrics research every second of page load time costs your website conversion. Users have no patience to wait too long for a page to load and abandon it just after 2-3 seconds.

7. Show your products and services

If you are selling products or are providing services, present them on your homepage in an organized website design manner. Clean images and concise description of the product and the service will win prospective customers over.

8. Choose a trustworthy platform

Use a reliable platform for you small business website design. Thousands of user reviews that are available online can be of tremendous help. Make your research and decide what platform and features it offers suits your site purpose best.

9. Add links to social pages

Links to social pages included on your company’s homepage give the users the option to check you out and see what you have to say to and share with your followers on most popular social pages.

10. Testing is capital

Ask as many people as possible to test the website design before making it live. Your employees, family members and friends can point out problems that you’ve overlooked and that can be fixed, to ensure the best experience. Even after your website goes live, keep on testing and improving.

Conclusion

These are the tips and trends that can help you come up with a great startup website design and enhance outstanding user experience. Keep them in mind and do your homework on new and current website design trends to always be one step ahead of your competition.

Can you suggest other tips for designing startup websites? We would like to hear them from you in the comments section below.

Tuesday, January 5, 2016

Corporate website design, as any other design, follows certain trends that are coming and going. In order to make your online presence memorable and to convey that feel of trust to your existing and potential clients, it is mandatory to keep your website fresh and up-to-date. Your business website is the major tool in analyzing performance of a marketing campaign through analytics. It also helps you generate new leads, make your brand visible, sell and communicate with your business partners.

We’ve compiled a list of tips that you can apply in your future corporate website design.

Less is more: the golden rule in web design

Keep the appearance of your website simple and clutter-free. Too much, like pop-ups, banners, text, buttons, advertisements, icons, can sometimes crowd the layout. Some white space on the page is not something to be afraid of. Nowadays simple is a trend that applies to many fields of our life. Web design is no exception.

Identify a unique style for your corporate website

Set a style that you want your corporate website design to adhere to. It is essential that the style you choose to be identifiable with your business mission, brand and vision. The website design is perceived as the online business card of your company, so you want to make consistent use of the same style that speaks for you.

Make your business site text readable

Text is the means through which you communicate with your clients and partners. Its purpose is to provide answers to the questions they have. Therefore, the text on your website must be readable. Make sure that you choose up to three (two is ideal) fonts that you will constantly use while designing corporate website. Also, pay attention to the font size of the text. You want your readers to keep on reading the copy you’ve displayed for their information without the need to use a magnifying glass.

Make you corporate website design mobile friendly

As we are living in the era of mobile devices and as mobile browsing gets more and more traffic, mobile-friendly website should be a major element to consider. Being mobile-friendly you will reach a larger client pool. And, you do want to ensure that mobile device users enjoy the same smooth and responsive browsing experience as your desktop users do.

Check your business website load time

Make sure your website loads fast. But for this, you need to get rid of all duplicate scripts and included files. It is already a known fact that users are keen to leave a website page that loads longer than 3 seconds. Time is gold and you want to benefit from every second of it to your own good.

Plan annual redesign of your corporate webpage

Once your busines site design is done, there is still no time to lose. Now review and refresh responsibilities step in. A website must be reviewed annually and refreshed or redesigned accordingly.

Conclusion

Corporate website design trends are changing. However, with these simple and basic, yet effective tips you will be able to keep the pace. You do want to keep in mind that the website design of your company is the means through which the business it carries out is introduced to the world and that the first impression always counts.

Are there any other tips for a successful business website design you want to share with us? Write them in the comments section below.