KidsCo filming new promos in Malaysia

KidsCo, the international JV children's channel, is producing a series of promos set to run on its Asian feed this year.

KidsCo, the international JV children’s channel, is producing a series of promos set to run on its Asian feed this year.

The promos are being produced in conjunction with Astro Productions and will feature boys and girls of different cultures discussing their daily lives and will run between 10 and 15 seconds each.

Filming is scheduled to start in Kuala Lumpur on March 13.

The project will be carried out in the same style as KidsCo’s UNICEF clips that encouraged children to think about the world that they live in.

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Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com