Norwegian fish and Swedish furniture - IKEA debuts in India

Photos: Norwegian Seafood Council

The world’s largest furniture retailer have been sourcing products from India for 30 years, but is yet to open its first store in the country. This is about to change next year when the very first IKEA store is set to open in Hyderabad in early 2018.

On May 18th, a groundbreaking ceremony also took place in Mumbai, where IKEA is to open its second store in January 2019. The event combined ground digging with delicious seafood sponsored by the Norwegian Seafood Council, when marking the beginning of another IKEA adventure in India.

The first IKEA store in Hyderabad will have a restaurant with the capacity to serve 10.000 meals per day, of which they hope to serve between 500 to 1000 with Norwegian Salmon. The fish will also be sold as a commodity which will give the customers the ability to enjoy the Norwegian specialty in their own homes.

“In all Ikea stores worldwide, Scandinavian food is served in their restaurants and we are proud to support their entry in the Indian market with Norwegian salmon. We believe this will make Norwegian Salmon more available to the Indian people,” says Yogi Shergill, country director of Norwegian Seafood Council in India.

Ikea’s larger roll-out plan includes setting up 25 stores across the country by 2025.