KITEWIRE Mobility

New branding, two new mobile apps, and an amazing new desktop experience.

We've worked with the team at KITEWIRE for a decade. And in many ways, our companies have grown up together.

In the beginning, we were a bolt on to their business—the design arm of Kitewire's business. They were primarily a development shop and they pulled us in on almost every project that came through their door.

Several years ago they decided to switch up their focus, putting their attention on products. One such product was a mobile device management (MDM) platform they called Steel Talon.

Steel Talon was built for government agencies who needed more granular control over their devices. But as mobile usage expanded globally, it became clear that the product they were building could also fill a need in the private sector.

Originally the plan was to launch a new version of Steel Talon to the public, but after working with Maestro—a branding and messaging company—it was obvious that something wasn't quite right. In the end, the name Steel Talon didn't fit their new mission.

So despite the pressure of a looming product relaunch, KITEWIRE decided to undertake a name change and rebranding at the same time as we were designing and building the new app. KITEWIRE and Maestro worked on the messaging and KITEWIRE Mobility was born. With an energized team excited to build a product with their name on it, we got to work. Read more...

There was a trade show in London they were attending in a few weeks so we started with updating their logo and color palette. After a few rounds of back and forth, we moved on to an interim marketing site that they could drive traffic to while they were in London. We built the site with WordPress, implemented a few custom modifications for their resources page, as well as integrated HubSpot forms and a demo scheduling feature.

After they got back from the trade show (the product was a hit by the way), we got to work on updating the design of the product. We started with two mobile apps, one for administrators to manage their organizations and another for employees with connected devices. From there, we handed off the design to the developers and put our full attention on the desktop app.

It took both teams working in tandem to completely rework this product. At the end, we had new design, a completely new front-end build of the app, and hand-off to their developers to integrate the dynamic systems.

And with KITEWIRE now onboarding a ton of new users, we'll be diving back in to the marketing site to implement new features soon.

"We spend a lot of money routing traffic to our site and having a top-notch web experience and application is critical to converting that traffic into revenue. Our decision to update our product name and branding mid-project put everyone on our team, including 45royale, under the gun. Despite our aggressive deadline, 45royale was able to work hand-in-hand with our developers and partners to deliver everything ahead of schedule. They understand our business and how their delivering quality work early can positively impact our product. This is why I always trust 45royale as a project partner."

Starting with branding

Taking in to account the history of the product (as well as their future plans), we explored several branding options for KITEWIRE Mobility. What we came up with was a vibrant color palette, wordmark, and logo that makes an immediate impact on their customers.