Fernando Monedero joins IPG Mediabrands, the global network of media agencies, as Manager at Mediabrands Miami. The position had been vacant since earlier this year, when Helber Diaz, the former Manager of Mediabrands Miami left the company to become ‎Regional Media Sr. Manager Latin America at Alcatel Onetouch.Read more.

In addition, Camilo Concha, current Initiative Colombia’s manager, takes over as CEO of Mediabrands in that country. Concha was responsible for the management and leadership of marketing team in Europe, Latin America and the Caribbean. The new CEO of Mediabrands Colombia will continue developing his job as manager of Initiative in parallel.

João Livi has replaced José Eustachio as CEO of the Brazilian agency Talent Marcel, former Talent. José Eustachio will take over as president and will continue to have an important role in the daily activities of the agency, which may not be change significantly. Livi will provide the brazilian shop with new capabilities and creative tools, particularly in the digital field.

Diego Medvedocky will be the new regional vice president creative director of Grey. Medvedocky is vice president and DCE at Grey Argentina too. He will guide creativity of the 13 network operations in the region. Previously, he worked at Del Campo Saatchi & Saatchi and Publicis Graffiti.

Fernando Garcia is the new director of Havas Digital Media Group Perú. He comes from Llorente & Cuenca, where he served as director of online communication. Garcia will be responsible for promoting digital initiatives like search, programmatic buying, social media and mobile.

We talked to Mebrulin Francisco, managing partner and expert in multicultural marketing analytics at Group M, and she shared some of the key insights to take into account when approaching data analytics.