Kinder, Gentler Shots

AneCream was a new topical anesthetic cream used to prevent and relieve pain for minor medical procedures. With little or no brand awareness among our target physicians, Frederick Swanston needed to create a unique product positioning and creative approach to differentiate the brand.

Approach

We took on the market leader directly, asking doctors to give their practice a competitive edge by offering patients the latest pain management solution for uncomfortable procedures. Our creative approach was friendly and unconventional.

Result

AneCream has steadily grown as an alternative to more established topical products, and is developing a following among a growing number of physicians.