About us

We are London-based branding specialists making quality branding accessible for small businesses.

Good branding expresses human values

It conveys traits and feelings that are easy to empathise with, because people don’t connect with businesses; they connect with other people.

Good branding provides clarity

It provides a clear structure for nurturing the brand, ensuring the internal audience is also aligned to a single vision. This understanding on the inside results in a clear external perception.

Good branding inspires new ideas

Businesses stagnate or die without innovation. It is therefore imperative to encourage brave exploration and creative thinking.

Good branding is rational

It is the result of inspired thinking, fuelled by a series of conscious decisions, thorough knowledge and deep understanding of the subject and context.

Good branding is genuine

It is built on truth and focuses on existing positive attributes of a business. It adamantly refuses to communicate false promises and idealisation.

Good branding is enduring

Changing trends do not affect it because it is based on forward-thinking vision and created following timeless design principles.

Good branding is overarching

Every facet of a business, from its people to its smallest piece of design, represents the brand. All aspects must be considered appropriately to create a coherent experience.

Good branding is relevant

It is sensitive to current issues and reflects its audience, bringing them together through their shared values.

Good branding is adaptable

It is flexible, so it can accommodate changes in the business as new challenges present themselves.

Good branding differentiates

It is a quest to find the uniqueness of a business and express it to the world in a memorable way.

These branding principles can be shared under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Read more.

Why are we here?

We are London-based branding specialists who know that good branding is the driving force behind many of the world’s most successful companies. We want small, ambitious businesses who appreciate the importance of branding and good design to maximise their potential through branding that truly reflects their values and quality.

Small and medium businesses often miss out on the opportunities branding provides to improve their competitiveness and protect their interests during uncertain times.

The branding and design industry is fragmented in its approach, making it hard to get a clear picture of what branding is and how it can help.

Brand Purist wants to bring clarity and substance to branding, encouraging and enabling more people to take advantage of it.