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CHRIS PAUL TEAMS WITH STEPHEN CURRY, JOHN STOCKTON, DAMIAN LILLARD, SUE BIRD FOR STATE FARM NATIONAL BUREAU OF ASSISTS

State Farm has launched a brand new chapter of its popular “Born to Assist” ad campaign with “Best of the Assist,” a game-changing broadc...

State Farm has launched a brand new chapter of its popular “Born to Assist” ad campaign with “Best of the Assist,” a game-changing broadcast :60 for the 2014-2015 NBA season. The first of several commercials set to debut in the weeks ahead, “Best of the Assist” finds Cliff Paul catapulted into the ranks of the State Farm National Bureau of Assists, a team of elite assisters featuring twins of All Star point guards Stephen Curry, Sue Bird, Damian Lillard, and legendary all-time NBA assist leader John Stockton.

The campaign was developed by State Farm advertising agency Translation, which has overseen strategy and creative for the “Born to Assist” campaign since its inception during the 2012-2013 NBA season.

This year, the campaign’s debut spot, “Best of the Assist,” was accompanied on its Christmas Day launch by “Seen It All,” a broadcast :30 spotlighting the Bureau’s Chief Assist Officer Don Stockton. Similar spots, focusing on the National Bureau of Assist team, will continue to roll out through the remainder of the NBA season.

Creative Credits:
Brand/Client: State Farm
Campaign Title: Born to Assist
Spot Title: “Best Of The Assist,” “Seen it All”
First Air Date: 12/25/14