Sunday, October 5, 2014

wet n wild: "Steal the Look" Debut

I've been wearing wet n wild makeup for as long as I can remember. In fact, it was one of the very first brands to grace the inside of my make up bag. That being said, you just can imagine how excited I was to attend an exclusive viewing party for the debut of the wet n' wild "Steal the Look" campaign commercial!

"Steal the Look" is a clever new app, available for download on iPhone and Android phones, that lets you recreate whichever look you've been lusting after. To use it is easy:

1.) Snap a picture with your camera, or upload one that already exists on your phone
2.) Chose the eye and lip color you are looking to recreate
3.) Select the skin tone closest to yours
4.) See the list of recommended wet n' wild products
5.) (opt) Use the shop option to locate the closest drugstore or go online to snag the items needed

The viewing was held in the private screening room at the Bryant Park Hotel in New York City during the season premiere of NBC's The Voice, where guests enjoyed make overs, yummy cocktails and some delicious hors d'oeuvres while waiting for the commercial debut.

Being the JLover I am, I couldn't resist asking the makeup artist to help me steal a look from the booty shakin queen herself, JLo:

The anticipated"Steal the Look" commercial was shot in Los Angeles, CA and directed by the highly sought after famous fashion director David LaChapelle. It's full of bright, eye catching colors and shows a range of looks that the wet n wild products can help you steal to wear as your own.

Without further ado, check out the first ever wet n' wild "Steal the Look" commercial here!

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