Monthly Archives: February 2012

In 1997 I was a developer at an advertising agency in the early days of the web world. I built interactive kiosks and cd-roms etc with a great team that I’m still friends with today. At that time internet content was thin, almost everything was about creating infrastructure. It was a technology-lead world. Once a technical infrastructure was made, developers looked around for content to fill it with. Everyone needed “content providers”. The cart was leading the horse.