this location was picked because of the better economy in the Mobile area vs Mississippi and Louisiana. Thyssen Krup and Airbus both have factories near here. also because its located at a spot where there is a lot of traffic heading to the beach. Buc-ees will probably do really well selling beach specific items to road trippers.

they are also developing one in Daytona Fl so you can begin to see their strategy on growing outside of Texas.