Nichol John F. Famadico wrote:How signs and symbols enhance the effectiveness of an advertisement?

May because people nowadays are not so fond of reading lengthy messages especially when the form of written material is very simple, just like an advertisement. So with the signs and symbols, it helps the advertisement be effective in the way that people will not use large amount of brain cells just to understand what the advertisement says. skl

Nichol John F. Famadico wrote:How signs and symbols enhance the effectiveness of an advertisement?

May because people nowadays are not so fond of reading lengthy messages especially when the form of written material is very simple, just like an advertisement. So with the signs and symbols, it helps the advertisement be effective in the way that people will not use large amount of brain cells just to understand what the advertisement says. skl