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"Injecting Science into the Art of Selling: Essential Elements of Sales Process Adoption," will be included in the thought leadership sessions at The Sales Performance Conference 2007 scheduled for October 15-17 at The Loews Philadelphia Hotel in Philadelphia, Pennsylvania. Bill Golder, executive vice president of sales and sales operations for Miller Heiman, will lead this session.

While there will always be a certain art to selling, top performers prove that sales process excellence creates a significant competitive advantage. The Conference's General Sessions by Thought Leaders offer valuable insight into new ways of strengthening the performance management programs within one's own sales organization. During this session, Golder will discuss measurable benefits for sales managers, account teams, and top executives, give recommendations for securing commitments to build a foundation for a major process change, reveal the four elements of sales process adoption, and expose critical factors for successful sales process adoption.

About Mr. Golder
Bill Golder has extensive sales and operations experience working within complex, multi-channel, matrix management organizations. His primary expertise is leading business-to-business sales of professional services, as well as multi-unit operations management.

He has proven success in leading key change initiatives related to sales compensation, organizational realignment, sales optimization, training, product development, and operational improvement. His key strengths are in driving results, developing and implementing strategy and managing and leading sales teams.

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