News

Despite women accounting for 85% of consumer spending, a 2012 study shows that 59% of women feel misunderstood by food marketers.
Kirsty’s ready meal range is a new food brand that purposefully targets women through its design and language...

The brand for Veyo, a new digital conveyancing service, has been created by brand strategy consultancy, Industry.
Sholto Lindsay-Smith, strategy director at Industry, says, “The name Veyo is derived from the Latin for Convey. It has the ad...

Professor Rodney Fitch CBE 1938-2014
Rodney Fitch, the founder of one of the longest established international design consultancies, Fitch, and a creative force in brand design for over 40 years, has died of cancer, aged 76.
He had previou...

Iconic over-the-counter drug, Viagra, was coming to the end of its Russian patent expiration after 15 years as a market-leader.
This, along with a markedly different consumer profile, was the catalyst for a brand overhaul intended to keep...

Some level of engagement with sustainability has become the norm for businesses.
But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a brand.
Su...

By Ben Gallop, managing director of creative agency Brand &amp; Deliver
Take one multinational, multibillion dollar tech giant and mix it with a tiny, nine-month old tech startup in London. Sounds unlikely, but in fact each has something t...

The recently launched MSN web portal was created from scratch with a mobile-ready audience in mind.
The new site is a collaborative platform that pulls content from a host of contributors that include leading global media outlets.
Steve Ly...

By David Benady
The spread of digital devices over the past few years has sparked a race to revamp brand websites. In this new multi-channel world, people are accessing the web via iPhones, Android phones, all manner of tablets, through de...

As it becomes easier to attribute value to a brand companies are becoming more aware of the need for a strong brand strategy.
Global branding agencies, such as Interbrand, who published their 15th Best Global Brands Report yesterday, provi...

Transform Magazine

Transform is a publishing and events brand dedicated to the global rebranding and brand development industry.
Transform magazine is a quarterly print title with an international focus. The Transform Awards and Conferences and Employer
Brand Management Awards and Conference celebrate the best in rebranding, employer brand strategy and brand development in Europe,
MENA, Asia-Pacific and North America.