Cover Story: Editor’s Choice: National Homes

Blueprint Workshop revolutionizes new home consumer research

As its slogan “You are the Blueprint” attests, National Homes takes homebuyer feedback seriously when planning its homes and communities.

Always an industry innovator, the company has now revolutionized the concept of traditional focus groups and consumer research with the National Homes Blueprint Workshop, a ground-breaking event that explored how homeowners feel about their homes, how they live in them, and what type of design, features and technology they believe will improve their lives.

The January Blueprint Workshop brought together creative design thinkers with dozens of past and potential future National Homes buyers of varied ages and demographics. They gathered in the IBM Innovation Space at Venture Labs in Markham, along with National Homes staff, designers, architects, engineers and partner leaders for a THINKTANK dedicated to new homes. Students from York University’s Schulich School of Business real estate master’s program also participated.

They broke into four small groups with partner leaders to engage in discussions, presentations and interviews. IBM helped to design and facilitate the workshop.

When IBM’s expertise in human-centred design indicates that the conversation is less about features and functions, and more about users and outcomes, businesses are more successful. It’s about understanding what matters to clients, how they see the world and getting to know them.

“With a typical focus group, people are sitting behind a screen or mirror with a facilitator and it’s structured,” says Deena Pantalone, director of marketing innovation and managing partner for National Homes. “This was more relaxed and comfortable. Rather than asking things such as, ‘Which interior finish do you like,’ we discussed generally how it feels to live in a house.”

The workshop’s purpose was to provide in-depth insight into homebuyers’ needs and desires, to further research and development efforts to position National Homes as a builder that values innovation and is responsive to its customers.

The day delved into the homeowner experience beyond bricks and mortar, explored new technology and time-saving solutions, as well as how to make the homebuying experience unique. It explored the idea of community, looking not just solely at homeowners’ needs, but what their parents and children might need as well.

Participants were selected based on responses to a survey sent to registrants from National Homes’ communities, along with current homeowners.

Partner leaders included Karl Vredenburg, Director IBM Design Worldwide Client Programs and head of IBM Studios Canada; Professor James McKellar, Associate Dean External Relations and Director of the Brookfield Centre in Real Estate and Infrastructure at the Schulich School of Business; Raphael Wong and Matt Lennan of ThoughtWire, a leading Canadian digital intelligence company; Jenna Zaza of The Interactive Abode, a technology company that allows purchasers to virtually decorate their new homes and make finishing selections online; Jason Disher, Logan Stewart, Tyler Balding and Yonnas Tecle of Panasonic, a company that makes state-of-theart home products; and Bob Storey, Andreas C. Leuth and Greg Jefferies of Sto Canada Ltd., a leader in high-performance building cladding options.

“Innovation has always been a staple of our corporate foundation,” says Pantalone. “I’ve travelled to leading international cities where this type of research is being carried out. We want to anticipate homeowner problems and provide solutions by thinking ahead. We want to provide futuristic homes that are affordable.”

Workshop participants got a glimpse into some of the future possibilities. For example, ThoughtWire has changed the way people act with their built environment with its software. It has played a transformative role in digitizing healthcare facilities, speeding up workflow and improving patient experience with automation and real-time interactions between medical staff, systems and devices. For instance, patients can control the temperature in their rooms, medical personnel get real-time patient information on their devices and elevators can be programmed so food carts delivering patient meals won’t be delayed. Some of this technology can be adapted for residential use.

Panasonic might be best known for home entertainment products in Canada, but the company has a comprehensive lineup of home-related products and builds entire new home communities in Japan. Participants learned about the Shimau Principle – the art of space and harmony where everything is in its rightful place. Panasonic offers comprehensive storage and organization solutions. Developed in Japan, where people live in smaller spaces, the solutions are a great fit for condos — or any home — as many homeowners do not utilize space to its best advantage.

Attendees got to see, touch and feel EcoShapes from Sto Canada, a product that has been used in Europe for more than 30 years but is new to Canada. It reduces energy costs, provides a higher R-value and reduces the home’s carbon footprint. Sto’s forward-thinking products contribute to creating a superior energy-efficient home.

Zaza, founder of The Interactive Abode, explained how pop culture, online sites and TV shows inspired development of her interactive software that allows purchasers the time to research and make decisions about their new home selections from the comfort of their own homes. It uses photo-realistic renderings to take the guesswork out of decisions between standard or upgrade options and allows buyers to visualize how colour selections and finishes will look in their new residence. Zaza says in the last five years, sales centres have incorporated software that helps with homebuying, but the process was lacking in the design studio. Zaza brought four laptops for workshop participants to try the online design studio for themselves.

Pantalone is excited about the possibilities the Blueprint Workshop offered and sees this as the springboard for more collaborative sessions with homeowners and other partners to transform the builder-buyer relationship.

“Our slogan, ‘You Are the Blueprint,’ means something to us as a company,” she said. “This will allow us to take our relationship with our purchasers to a whole new level and create a more meaningful buying and living experience for them.”

National Homes looks forward to offering some of their latest “bright ideas” at upcoming new home communities in 2018 and 2019 including Markham, Bradford, Brampton, Courtice and Burlington.

National Homes returns to Bradford with Phase 2 of The Forest, featuring elegant homes and stunning architecture.

NATIONAL HOMES

Visit National Homes online for more information and to register for previews before the public openings in communities in Markham, Bradford, Brampton, Courtice and Burlington.

The Bank of Canada held its target for the overnight rate at 1.75 per cent on Jan. 9, where it has been since October 2018, and is lowering its growth forecast this year for Canada and around the world.

It may be a new year, but not necessarily a happy one for everyone. A new CIBC poll finds paying down debt is the top financial priority for Canadians heading in 2019. Almost a third (29 per cent) say they've taken on more debt in the past 12 months, citing day-to-day expenses as the key reason for piling up debt.

Pantone’s 2019 Colour of the Year “Living Coral” can do almost anything, proving itself to be much more than just an accent colour. We sat down with Nicholas Rosaci, interior design expert and upcoming speaker at the 2019 GTA Home & Reno Show, to talk decor trends and learn how to incorporate this vibrant hue into our home for the upcoming year.

A team of volunteers from Great Gulf recently prepared and served food at Ronald McDonald House Charities (RMHC) in Toronto, by participating in the Home for Dinner program bringing smiles and a delicious, hot dinner to 150 people.

The GTA new home market saw more typical activity levels in November, both in new home sales and new project openings, after a relatively strong October, the Building Industry and Land Development Association (BILD) reports.

Luxury home builder and land developer, Kylemore Communities/Angus Glen Development, embraced the spirit of giving this season with a donation to benefit Markham Stouffville Hospital Foundation and by hosting an annual Holiday Celebration for consultants, suppliers and staff.

At Riobel we design, create and assemble faucets, shower systems and accessories in our Canadian facility located in St-Jérôme, a suburb of Montréal. Our modern and fashionable products are designed to fit all kitchens or bathrooms. They are easy to install, while mechanical parts are accessible from above the counter to facilitate cleaning and maintenance. Riobel: a benchmark of excellence since 1995!

Fisher & Paykel incorporates the world’s most innovative technologies and produce the most technically advanced, efficient and contemporary styled appliances. DCS created the first line of high end, commercial quality appliances and expanded to pioneer indoor and outdoor kitchen solutions for the at home chef. TRADE ONLY.

Sharing Passion & Performance. With our unique expertise and sensibilities, gained from our devotion to sound and music, we are committed to creating excitement and cultural inspiration together with people around the world.

Over the past 14 years Factory Tile Depot has become #1 for everything tile and stone. With 5 locations showcasing the latest and greatest trends in the tile industry, we have built the confidence of trade and retail clients alike. We are proud to offer well thought out showrooms, extensive selections of hard to find tile-stone, on site designers, and some of the best after care support in the industry. Experience the FTD difference on your next project.

Cosentino is a global, family-owned company that produces and distributes high value innovative surfaces for the world of architecture and design, leaders in their respective segments such as Silestone® Quartz surfaces and Dekton® Ultracompact surfaces. Technologically advanced surfaces that create unique designs for the home and public spaces.

Established in 1987, Caesarstone pioneered the original quartz surface and continues to be a leading developer and manufacturer of premium surfaces. Highly functional and design forward, Caesarstone surfaces have endless application possibilities including kitchen countertops, bathroom vanities, wall paneling, furniture and more.

More than a kitchen and bath luxury showroom, The Water Closet offers unparalleled service, selection and solutions for all your plumbing and heating needs. Our goal is to be your full-service showroom while “Enhancing the Flow of Life”.

Through our customer feedback, we have learned the importance of ‘service’. You said and we listened. We addressed your needs and improvised; bringing you services and quality no one in the industry offers.

X-Tile is sure to have whatever you need to express your unique individual style. We offer you an exceptional variety of wall and flooring options in ceramic, porcelain, natural stone, glass, mosaic and much more from leading suppliers around the world. Let our knowledgeable and friendly staff help you in your dream renovation or building project.

BONE Structure has designed and patented a structural steel frame and insulation system that is the best integrator to build Net-Zero Energy custom homes. Using an integrated process inspired by the aerospace industry, we design and build high-performance, sustainable homes.

With over 90 years of experience, BLANCO is the leading kitchen sinks and faucets manufacturer. From handcrafted in Germany Steelart® sinks and the beauty of Silgranit®, to the European design faucets, BLANCO products are celebrated worldwide for their unmatched quality and design. Blanco Silgranit® sinks are proudly manufactured in Canada TRADE ONLY.

Created by fusion of exceptional design, superior quartz quality and cutting-edge technology, HansStone Quartz weaves together intriguing patterns and colours inspired by the diverse Canadian landscape.

Since 1989 Men At Work has specialized in renewing and enlarging older houses in core Toronto neighbourhoods. We are experts in managing the challenges of renovating sensitive old buildings into beautiful, functional, comfortable living spaces.

We've been proudly serving the community for more than 160 years. We deliver natural gas safely and reliably to two million homes and businesses across Ontario. With safety as our ongoing priority, we're committed to making communities better places to live.

Fusion Stone is an easy and budget-friendly way to beautifully upgrade your home, inside and out. A patented Shouldice innovation, Fusion Stone is a thin stone veneer that is easily installed with the included stainless steel clips & screws. You just screw it to the wall and it’s “Hooked for Life”.

Euro-Line Appliances has brought elite European engineered appliances to Canadian homes for over 25 years. Our brands exceed expectations and have earned awards in design, engineering, performance, and energy efficiency. All of our cooking, refrigeration, dishwashers, and laundry appliances are created to conserve our non-renewable resources.

The mission of the Highway of Heroes Living Tribute is simple: To plant 2 million trees along and within the communities adjacent to the 401 Highway of Heroes, a tribute to the men and women who fought for Canada in our wars, and a living memorial to the 117,000 who died for freedom.

The Electrical Safety Authority (ESA) is an administrative authority mandated by the Government of Ontario to enhance public electrical safety in the province. We are both a safety regulator and advocate. ESA is a private, not-for-profit corporation headquartered in Mississauga, Ontario with staff deployed across the province.