Write a 1,050- to 1,400-word paper that compares two competitors that produce at least two different products or services; for example, Nike and Adidas. Describe the strategies that each brand uses to differentiate its products or services from its competitor using integrated marketing communications and Customer Message Management. Your paper must also address the following points:
How can these companies maintain a positive corporate image?
What changes would you recommend to further enhance their corporate image?
Format your paper consistent with APA guidelines

Select a product that is struggling in the market today—for example, dial-up Internet companies, PDAs or sport utility vehicles—and a particular target audience.
Conduct a promotions opportunity analysis to determine what promotional opportunities exist for the chosen company, who the target...