What You’ll Learn

Methods for translating your backlog of features to testable hypotheses

Ways to make cross-functional collaboration a part of your process

Requirements-driven product definition is a sure-fire way to launch the wrong product. That’s because most requirements are based on assumptions rather than hard data that influence business goals.

Now imagine if your team created a series of hypotheses that describe potential solutions to known business problems, then ran experiments to validate which solutions were actually worth building.

See how he’s applied lean UX and design thinking to project definition and planning for Paypal, TheLadders, Sesame Workshop, and several startups.

With help from your entire team, build a shared understanding of success through objective research and validation. You’ll start spending your time on the right work for your business and for your brain.

In 2012, along with Josh Seiden and Giff Constable, Jeff launched a lean product design and innovation studio called Proof in NYC where they worked with companies (big and small) building and designing innovative product ideas while helping those organizations adopt leaner development processes. In late 2012, Proof was acquired by Neo Innovation Labs – a larger organization backed by Eric Ries and Joi Ito with an identical vision. You can see more of Jeff’s work at www.jeffgothelf.com