I was happy because we talked a bit about the web I love so much. That place built for people to share and collaborate. Molly&#8217;s presentation on content that is in fact useful and relevant for people really struck a chord with the audience. And later, Stephen&#8217;s presentation was an important complement to that message. For both, the cornerstone was that the web is about creating relationships.

Having been to the last 3 editions of Upload Lisboa, and having helped organise the first one, I can say that this one shows Facebook is losing it&#8217;s shine. It was no longer present in such a prominent way has passed editions. The case studies presented are now focused on other channels; the crisis communication examples we saw began on search engines, blogs or twitter; the good examples of communication were about brands trying to connect to customers in real-time and with a human voice.

Facebook is by no means dead, nor does it look like it&#8217;s dying anytime soon. But it wasn&#8217;t on Facebook that the conversation took place and relationships were built.

Presentations and interesting links for #uplx2014

I have seen this happen too often, events and conferences go by and then all that information is lost in the web. So I am listing the presentations I can find as well as other links. If you know of anything that should be added to this list, please let me know in the comments.