Organizations

Who Would You Interview

What would you ask Chad Rea?

We received some really interesting question nominations for Valerie Casey of the Designers Accord. Be sure read her responses in this week's featured interview.

Now, what would you ask Chad Rea, founder of ecopop?

Conscious consumerism is emerging with quite a momentum, and part of its recognition can be attributed to the self-proclaimed, "innovation-collective," ecopop, which merges ecology and pop culture to bring conscious consumerism out of the exclusive fringe and into the accessible mainstream. ecopop creates, markets, and co-owns ventures that value global responsibility.

The brains behind ecopop is Chad Rea. Inspired by his own creation of Project Hello, a zero-budget homeless philanthropy project that now spans 30 countries, visionary ad agency founder and creative director Chad Rea left behind a successful career in brand communications to focus his unique creative problem solving talents on problems that matter in the world. Now he is ready to share his thoughts with us. This is your chance — what do you want to ask him?

Most K-12 schools don't include much design education in their curriculum. Many are confuse about whether design should be a topic taught by art teachers or by technology education teachers. How early do you think design education should be introduced in K-12 education?

in my short experience, I see a common problem in communications of most organizations, special if its small and proactive: when the comunicate they do it targeting already "convinced" people, wich are in the same group or tendence, usually their "pairs", in other words, members of the same tribal group.

how we change this tendence? how we convert any activist in a multiplied communicator?