mobile optimisation

Published 23rd September The latest column post from our Managing Director – Martin Wilson – mSearchgroove; the leading source of analysis and commentary on mobile search, mobile advertising, and social media. Seven Shortcomings That Can Wreck Your Mobile Strategy – Not just saying whats wrong, but suggesting solutions. Link to post on msearchgroove: Here Column post What are[…]

Published 30th September I just read this great article by Thom Kennon and thought it would be worthwhile to re-publish it on my blog to spread the word. This is an absolute must read for every marketer. It is a wake-up call for all those who still think that mobile marketing can be “the fifth wheel” of a[…]

Published 7th September I have just been sent over a list of the top 10 things you need to know about mobile applications, compiled by the IAB (Internet Advertising Bureau). I believe they are spot on and typically what I preach as such I felt the need to share: 1. Only do apps when you need more. Compared to[…]

The following presentation is one we typically share with Execs when we talk about the opportunity that the mobile channel presents and how to develop and commercialise that channel. Realising The Mobile Opportunity View more presentations fromIndigo 102.