What every CXO should know about Web 2.0

“Web 2.0” is a vogue term which describes a trend in the use of the Internet that aims to enhance creativity, information sharing, and most notably, collaboration among users. These concepts have led to a fundamental shift towards open, flexible and participatory web-based communities and hosted services such as social networking sites, wikis, blogs, and folksonomies.

Web 2.0 applications have changed how people interact with the web. The communication and collaboration tools that empower individuals in their personal lives are now emerging in the workplace.

This paper includes a definition of Web 2.0 and its benefits, followed by a very holistic approach for its implementation.