Both as a producer and label manager, Alexander Ridha has managed to define a bold, punchy sub-genre of dance music that simply refuses to be ignored. First stepping out as Boys Noize on DJ Hell’s International Deejay Gigolo label back in 2004, he soon founded his own Boysnoize label to have the freedom to release his distinctive take on electro and techno on his terms. That didn’t stop him linking up with Tiga’s Turbo label and Erol Alkan’s Phantasy Sound.
Along the way, his label embraced producers sharing the same vision for loud and proud beats and basslines – such riotous acts as Housemeister, Shadow Dancer, Peaches and more besides. Hoshina Anniversary only joined Boysnoize with the Barcelona album in 2014, but his career stretches back across scores of EPs. He’s most recently also appeared on Turbo sublabel Twin Turbo, so you can be sure that his sound aligns with Ridha’s. When the pair join forces on the Studio X Floor, the energy level will be running at an all-time high.
On the Contact Floor, Tokyo-based net label Trekkie Trax will be running a showcase of artists including BDH, Carpainter, EGL, futatsuki and more besides. The creative collective was founded primarily by teenagers back in 2012, and now provides a platform for some of the freshest new sounds coming out of Tokyo.