AMC advancement

In December, I registered a complaint here and on Twitter about AMC Theatre’s brand new policy trailer.

Featuring their ‘dot people,’ the short film has a bear eating cellphone dogs, and motorcyclists running over cattle. It is weird and nonsensical (and obviously rather abusive to animals for no apparent reason).

A member of the AMC marketing department responded to my concerns on Twitter, which I appreciated. And today I am happy to report —

The policy trailer has been CHANGED!

The dot people are still the focus, but this time, two red balloons float from scene to scene, connecting the action. It’s really very nice. And no dot animals were harmed in the animation.