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The iPhone is quickly establishing itself as one of the hottest gaming platforms around, and that doesn’t just extend to games for teens and adults — it’s also a great device for toddlers, provided you have someone around to make sure they don’t start throwing the iPhone or dipping it in apple juice. One company that’s proving this is Jackson Fish Market, a small Seattle-based development house with a knack for building charming products and sites. The company has just launched a new suite of iPhone apps under the banner Hippo Hooray!, with new apps available to teach kids about Shapes, Colors, and Letters.

Be warned: if you’re over the age of seven, these probably won’t have much appeal. But for their target age range they’re sure to be a hit. Gameplay is very basic, consisting primarily of a child’s voice commanding you to “touch red” or “touch the letter ‘R'” depending on which game you’re playing. If you choose the right answer, you’re rewarded with the announcer saying things like “Super cool!” and “Great Job!” Get enough right, and you’re treated to a Hippo Hooray fireworks show. The apps are all well done, with very nice original artwork and an intuitive design.

For those that haven’t been keeping up with the nifty products to come from the studio: Jackson Fish Market was founded back in late 2006 by a small team of ex-Microsoft employees who set out develop “Handcrafted Software Experiences” (the studio’s name was inspired by co-founder Hillel Cooperman’s grandfather’s fish store). Along with the core principles that drove that fish store, the company also drew inspiration from 37signals. Other Jackson Fish Market products include They’re Beautiful!, Tafiti, and Invitastic.