Hard Rock Hotel & Casino

Las Vegas

JBL sound partners

The new partnership will focus on HARMAN’s GRAMMY-award winning JBL® brand, and will provide guests with an enhanced audio experience throughout the hotel, casino and various destinations and points of interest throughout Hard Rock Hotel & Casino. The partnership also will incorporate marketing and retail programs to further engage JBL fans and guests of the hotel.

The alliance between HARMAN and Hard Rock Hotel & Casino Las Vegas expands on a current relationship the two have enjoyed through the Consumer Electronics Show (CES), the world’s gathering place for innovation that takes place annually in Las Vegas. Beginning in 2014, Hard Rock Hotel & Casino Las Vegas has hosted HARMAN’s CES interactive showcase, displaying their technological advances in connected infotainment and audio experiences.

MEDIA

Harman & Hard Rock Hotel & Casino

“HARMAN and Hard Rock Hotel & Casino are two iconic brands with a shared passion for elevating the live performance experience for artists and their fans. We are excited to join forces in Las Vegas which has now become a unique epicenter of every music genre, attracting millions of diverse fans from around the world every year,” said Ralph Santana, Chief Marketing Officer of HARMAN. “We also thought it would be great to launch our partnership by bringing the legendary Rock-n-Roll hall of famers KISS to CES for an epic show for our customers and partners.”

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Legendary sound collaborates with legendary artists & athletes to form this hybrid team of talent. Hear the Truth from these amazing ambassadors on the story of their careers and love for the JBL brand.