Why Clients Buy

(And Why They Don't)

Are you losing customers because you don't know how the brain works?

Do you really understand how the marketing brain works? Are you harnessing its immense potential to make your business generate greater revenues? Why do customers seem keen to buy, but then back away at the last minute? You can change your business or marketing tactics—and possibly your strategy—so that customers not only engage with you, but want to buy your products and services.

The key to successful selling isn’t pressure and hard-sell. Instead, it’s understanding the sequence the brain follows. When you present your information in the right sequence, the client doesn’t back away. Instead they get interested, ask questions, want to know more—and then they buy. Yet, without a clear understanding of how the brain works, we often let customers slip away.

So how do we move ahead? Do we use some weird psychological tactics or mumbo jumbo marketing ideas? How do we get customers to move forward in the buying process ethically—and without high pressure?

It's easy to get into a bit of a soup when you run into marketing strategies and tactics. However, marketing is really information presented in a sequence. Once you present the information in that sequence, the client buys, instead of you having to sell.

Psychotactics unravels an age-old mystery

Our brains are hardwired with information which hasn’t changed in tens of thousands of years. When faced with specific triggers, we all tend to react quite predictably.

Imagine being able to use this age-old psychology in your small business marketing. It’s so simple, that you'll wonder just how you managed without this understanding of the human psyche for so long.

So come with us on this wild and whacky adventure into the world of marketing. Instead of some boring, tedious marketing theory, we'll have a rollicking time learning about customer behaviour. Within the pages of this website, you'll get audio, video, reports and a ton of goodies, absolutely free.

What's the catch?

People often ask me why I give so much valuable information free on this website. My answer is simple. I’ve learned from some fantastic people, and I could never give back. This is my way of giving forward.

Which is why the Psychotactics newsletter, podcasts, videos and articles will be extremely comprehensive—and always free. I have other products and workshops that you may like to buy to increase your knowledge, but the free tactics will always be FREE.

If you doubt it, even for a nanosecond, here is just one of the hundreds of testimonials from readers like you. This will alleviate your fear of having to browse through yet another website.

“I’m waiting for the catch. I’ve been waiting for weeks. But I’m beginning to conclude that there isn’t one. Sean’s website continues to provide me with all the valuable insights and ideas he claims it does. I’m a committed fan”.

–Rupert Hiller, Advance Communications, Barcelona, Spain

Like every other successful business, we sell products and workshops. However, there's no catch when you sign up to the Psychotactics newsletter. You never have to buy anything and you'll continue to get great content for as long as you're a subscriber.

Sean is different. He’s like a normal, cool person you want to hang out with. He’s up front, sensible, and very, very discerning. Yes, he charges hefty prices, but he delivers. In fact, he over-delivers. I’ve now taken several of his courses. I teach for a living, so I can tell you—this man works for his money. He knows his stuff.

Alia Thabit
Vermont, USA

I did the Article Writing Course. Sean was there every day, every step and on every post. As a student, it made me feel like my development as a writer was the most important thing in the world. Sean’s level of commitment demanded that I put in my best effort also and do my best every day.

Dan Stones
Melbourne, Australia

Sean is a master of deconstruction. He works out fool-proof systems for how seemingly ‘mysterious’ processes work, and then he comes up with a ‘tiny increments’ approach to teach students to replicate his success. As a result, his training takes you from zero skill to exceedingly skilful in a relatively short time, yet every single step feels do-able.

Alison Beere
Cape Town, South Africa

Sean is a relaxed teacher who knows what he's doing because he's very, very prepared and he goes a step further only when the whole group is ready to go. You never, ever have the feeling that you are left behind and you always go with the group in total, so that's what he establishes.

Pauline Le Rutte,
Leidschendam, Netherlands

Sean wants to make money too. He wants to have a good living, but his mind is really focused on taking apart things into little steps that people can grasp and they can be satisfied. The ego is not driving his choices. He's not saying, “Wow, I’ve really impressed these people because I am so smart, and I’ve given them so many cool ideas, that they’re somehow going to take back and do something well.” He makes sure you get the concept and can implement it easily enough.

David Greene
Seattle, USA

Sean is very patient and encouraging. He meets you where you are in your learning. He rolls out information in tiny increments so you don't feel overwhelmed. He answers the same questions over and over again until you understand the concept. He's focused on your learning, not his teaching.

Julie Gubler
St.George, Utah, USA

What makes Psychotactics different?

It's easy to use information to “shock and awe”. The difference between Psychotactics and most other sites, is the factor of “tiny increments”. You savour, instead of gobbling!

The one thing that separates the work of Psychotactics from any other marketing site is tiny increments. Whether you read a book, attend a workshop, do an online course or listen to a podcast—you'll find there's an elegant system in place.

It's a system that follows a path of tiny increments, instead of creating yet another mountain of information that goes nowhere. Every topic is de-constructed into itty-bitty steps that are easy to understand. It allows the client to not just learn, but to retain and easily implement any of the marketing strategies and tactics.

I’ve spent way too many hours on the Internet. And I’m sick of get-rich-quick schemes, and information that’s mostly padded fluff. The reason I set up this website was to bring a sense of simplicity to topics such as marketing strategy, customer retention, internet marketing, psychological tactics, content marketing and small business ideas.

But then, you'll discover the magic of tiny increments for yourself.

P.S. You'll notice the tiny increments in the Headline Report below.

Auckland, New Zealand

We live in amazing Auckland, New Zealand. And that’s the view we get every day when we go for a walk to the beach. Auckland is half-country, half-city and it's a wonderful place to work and live in. We weren't born here; this city chose us, and we love the quiet, the food, the incredible coffee—and even the rain!

Where to start your journey

Start with the report on Why Headlines Fail. It's a tiny report that you can read in under ten minutes. Instead of merely guessing or trying to copy headlines, you'll find an incredibly simple system that enables you to construct headlines in minutes.

The report shows you that headline-writing isn't some mumbo-jumbo. Instead, you'll realise it's a science, and yes you learn with tiny increments. Most importantly, the report shows you how to avoid spammy headlines, without losing any of the curiosity-factor.

As Jeffrey Eisenberg, co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books, says:

“I’m busy –painfully busy, so I’m stingy with my time. There are only a handful of newsletters I bother to check; Sean D’Souza’s is one of those. Sean’s gift to his readers is the way he weaves valuable lessons into the fabric of entertaining articles.”

And Ken McCarthy, Internet Marketer since 1993 and organiser of The System Seminar says:

“I only read three newsletters; Sean D’Souza’s is one of them. He’s one of those very rare individuals that has something unique to say about the info-marketing business.

I don’t care how much you think you know about info-marketing or how many of the gurus you’ve studied with. Sean has solid, on-the-money advice you probably won’t hear anywhere else. And he’s followed his own advice to create a business that’s truly enviable.”

Why Do Most Headlines Fail?

What makes a headline work? And more importantly, why does it fail? In this report (which has been downloaded over 155,000 times), you'll learn three precise steps you need to take to write a great headline.

You'll write headlines that are curious and effective. No more mumbo jumbo headlines, because you'll know the elements required to create great headlines. When you subscribe to the Psychotactics newsletter, you get the report absolutely free. Judge for yourself and get the report right away.

Go on, grab yourself a strong coffee, and something to eat.

You’re going to be on this site for a long, long time, so you might as well get comfortable. I suggest you explore the various sections of this site, and only then, sign up for the Psychotactics newsletter.

To explore more about these topics, click on any one of these links—or, if you want to just subscribe (and get the report), click on the subscribe button below.

P.S.Notice there are no pop-ups nudging you to sign. I know you get more subscribers with pop-ups, but I detest pop-ups. I suspect you're the same. Make sure this information is right for you before signing up. Once you decide to sign up, you'll find a sign-up link at the footer of every page on the site.

P.P.S.You may find words on the site that seem to be spelled differently if you’re used to an Americanised-version of English. You’d find words such as colour, honour, favour, realise—which you’d spell as color, honor, favor and realize.’

It’s just that this is a New Zealand based site, and I grew up with the British system of spelling, which is a little different. Well, vive la difference. If you still think it’s a mistake, please don’t hesitate to email me using the link at the bottom of every page. No mistake is too small or too big to fix. In fact, you may get an amazing cartoon postcard.

Note: The postcard is so cool, that clients have started up a collection.

Does anything on this website bug you? Nothing is too small or too big. If there is something we can fix, we'd love to know. In fact, we’ll send you a very cool postcard as a thank you when you report a bug. Click here to report a bug.

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away