You should also add another interesting fact to this equation. In the last 20 years, working hours have increased by 15%. The opposite goes for leisure time – decreased by 33%.

Time management has reached vital importance.

You can find tips and tricks on how to achieve more in less time everywhere. They’re usually simple: Create to-do lists, take short breaks to clear your mind and so forth.

Now “branding tools for busy marketers” sounds a bit different. They focus on the productivity side. Think along the lines of improving the way you do things. Getting everything done faster and better means you’ll have more free time on your hands.

Long work hours may impair personal health and cause high-stress levels. In the US, most full-time workers devote 60% of their day to personal care. How can you reach the same work-life balance? Easy! You need the right tools.

Branding Tools That Expert Marketers Use

Before we go more in-depth, I think you’ll agree it’s a good idea to let you know what tools I’ll mention in this article.

In no particular order, the tools for busy marketers presented in this article are:

Heat Maps gives you useful insights about where your audience is clicking.

This feature is great when you’re building custom landing pages. Being able to place the right widget in the right spot can make a world of difference. It helps you find out where you should place the CTAs. All this leads to increasing your conversion rates.

It helps you find out where you should place the CTAs. All this leads to increasing your conversion rates.

Image Sharer is a cool feature that can get you more traffic.

Users can’t really share those beautiful pictures you use in your posts. But this plugin gives them this ability. They can share the image they like the most with a simple click and link back to your website. A must-have feature for the food and fashion industry!

The Highlighter is a cool way to get pieces of your content shared on social media.

Let’s say a user loves one of the phrases you used in your latest post. They simply need to select it with their mouse and then share it on Twitter, Facebook and so forth. Of course, the share will link back to your post.

The Contact Form makes it easier for your readers – or customers – to get in touch with you.

It is highly customizable so you can get that premium look you’re striving for. You also get an auto-response feature. Whenever you get an email through this feature, the sender gets a response from you.

The Discover tool enables you to get more traffic.

What Sumo does is place your content on other websites using it. Once you join, your posts will recommend others’ related content to your readers.

Your content will be recommended by others and so forth.

The more traffic you send, the more credits you get. These can be used to get even more traffic. It’s a win-win situation.

Share is a social sharing tool.

You can link up to 16 social media networks on which readers can share your great content.

The more shares you get, the more viral the posts become.

It also analyzes which share buttons are the most used every day and prioritizes them.

Phew! We finally made it!

12 tools to rule them all.

It’s a great thing they’re grouped under the same hat. This gives you a better overview. But the most important part is the automation. This is the real time-saver. This is what we’re all looking for.

Sumo gives you useful insights about how users navigate your website. It enables you to grow your email list faster than ever and integrate it with just one click. It helps you get your killer content viral. If that doesn’t boost your traffic to high-enough rates the Discover tool has you covered.

You also get weekly audit reports. They outline what website aspects you need to improve and also highlights what you’ve done so far. It’s great that you get tips on how to fix each aspect if necessary.

SEO by Squirrly also allows you to enrich your sitemap.xml file. You can add video content, for example. These settings need to be done just once. In case you’ve set everything up with another plugin – Yoast, for example, and still want to try Squirrly, you won’t lose anything. Squirrly will automatically import your previous settings.

It’s a great tool for professionals and beginners alike. You don’t need a background in SEO – you’ll earn it while using the plugin.

04. ContentLook – For Quality Content Analysis

If we’re talking about tools for busy marketers, we can’t leave ContentLook aside.

It’s a powerful evaluation tool for your entire website in regards to SEO. You’ll get extremely useful insights on what is working and what needs more work.

Here are its main features:

Social Media Evaluation – ContentLook analyzes how well your posts do on social media networks. It calculates how many shares, likes, comments your posts have received across platforms. This helps you find out where you should be focusing your efforts.

Traffic analytics – The tool evaluates your overall traffic. Nothing out of the ordinary, you may think. But it analyzes traffic in general and based on individual posts. Combine it with the above and you’ll find out what kind of content performs the best.

SEO score – ContentLook lets you know how well optimized your content actually is. It then gives you tips and tricks on how to improve it. The higher the SEO score, the easier readers can find your content on search engines.

But the tool doesn’t stop there.

You also get integration with Trello and Google Analytics.

You can create and assign tasks for your blog posts and landing pages.

You can create and analyze digital marketing campaigns. This is a great way to track all your objectives in a single place.

05. Pixlr – Powerful Online Photo Editor

Every marketer that loves his/her job is determined to create the best content possible. This often involves visual content as well. But time flies and you often find yourself unable to finish the touch-ups on that photo.

Pixlr brings the power of photo editors like Photoshop to your browser.

Creating stunning content for social media is much easier with this tool. You have all the needed functions one click away.

It’s amazing how much more beautiful pictures can get after you’ve processed them through Pixlr.

The tool is absolutely free and easy to use. The team behind it also blogs often, offering tips and tricks on how to use Pixlr to its full potential.

Conclusions

After reading all the details presented above about these five tools for busy marketers, there’s a natural question. How many tools do you use to achieve those tasks? If the answer is more than five, then you should improve that. The more tools you use, the more time you may end up wasting.

Sadly, yes, nowadays it’s all about time. The more you improve time-efficiency, the more spare time you’ll get to enjoy. And this is an important aspect if you want to keep a proper work-life balance. The less stress, the better you’ll feel.

Back to you: Let us know how you feel about these branding tools in the comments section below. Have you used them and switched to something else? Are you using them as we speak? Have any tips you could share with the others?