Important Components For A Good Marketing Video

We identified three major components to creating a good marketing video:

Storytelling

Information

Localization

Good storytelling: Web videos must include good storytelling, a good narrative. In fact, some of the best web videos we created include real people talking about real situations. It doesn’t matter if it’s a small business owner talking about his or her products and services or if it’s branded content where a company uses client testimonials to share customer experiences.

Information: There’s no surprise here, the information in the video has to be useful and relevant to the audience.

Localization: I feel that the content should be localized. The video production company should be able to understands the local market and be sensitive to some of the local interests and dialogs. You really want to address some of the local needs of your audience.

Here at eTown Videos we mix these components into a professional video creation that provides clients with a valuable video for their social media campaigns and their general website content.

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Sven Kielhorn can be reached at the eTown Videos' offices, 413-324-1130. About Sven and eTown Videos: Sven Kielhorn founded eTown Videos in 2006. Sven has been working in motion graphic design and digital video for 15 years. As Creative and Marketing Director at eTown Videos, Sven works with businesses in developing strategies to incorporate web video technologies into their online marketing campaigns. Additionally, he works on all phases of video production, post-production, and video marketing.
Sven also serves on the marketing committee of the Greater Easthampton Chamber of Commerce and produces the chamber's monthly member video spotlight.