All posts tagged social media strategy

Many of the organizations we speak to on a day-to-day basis struggle with developing and implementing an effective digital marketing program. With limited marketing funds and expertise, how do they make the biggest marketing impact?
Here is our list of the four digital marketing must-haves:1. (More)

Q. How much time should my non-profit invest in social media?

A. Many non-profits mistakenly treat social media as an add on – something they put off until they can squeeze out a few minutes at the end of the day.
Social media allows you to create awareness and grow a community that is passionate about your cause. (More)

The social media tide has slowly been turning towards Google+. Google’s social network now has 540 million monthly active users making it the second most popular social media platform in the world.
The value of Google+ for businesses goes beyond that of other social networks because of the enormous impact it can have on your search visibility. (More)

“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” – Dale Carnegie

A white paper on CRM and social media, published a few years ago by Avanade, stated, “Apathy, fear and uncertainty – more than costs – are preventing companies from formally adopting social media technologies.”
Every day, small business owners are bombarded by the same message: you need to incorporate social media into your marketing mix to be successful.(More)

Q. How do I create a social media strategy?

A. First, thank you for asking this question. Without a solid plan in place, social media will only amplify noise. Start by ensuring you have a concrete business strategy mapped out; from there, it is easy to extend your objectives socially. (More)

Digital RoundUp: Oct 4th, 2013

What better way to pass time on your Friday workday than by catching up on the latest trends in social media with our weekly Digital RoundUp?
Thinking about launching a social media strategy for your small business but not sure where to start or what rules to follow? (More)

Today is Thanksgiving Day for our American neighbours, which may mean little to Canadians except that they can watch football on a weekday and cash in on shopping deals online. But for Canadian merchants and retailers, this U.S. holiday cannot slip by unnoticed.(More)