The three t´s of modern myth-making

In its remarkable article about Disney the Economist claims in its actual christmas issue three T´s as key factors to success in modern storytelling and myth-making: Tropes, technology and toys. Further more the article argues that modern myth like Star Wars are so compelling because of the human urges they tap today: “Modern myth-making, reliant though it is on new tools and techniques, is really just pushing the same old buttons in stone-age brains”, the Magazin says. If you want to find out more about Disneys storyworld, we recommend also this brief overview.