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Spring Utility: Functionality in Fashion

Posted on 3rd March 2015

Today's fashion lovers (i.e. you lovely readers) are busy
go-getters with a lot of things to do and a lot of people to see.
We're taking on more challenges, consuming more product and the
calendars on our phones are our best friends. In short, we're super
busy, and in recent times, fashion has had to adapt to our crazy
lifestyles. So begins another boom for the Utility trend
this spring, where practicality (and pockets) are the order of the
day.

Utility styling is obviously not the same as the original 1941
Utility clothing *sigh of relief* which was made only with the
intentions to be practical, saving on material and easily made. But
thankfully now, the only thing we have taken from it is that
slightly androgynous,
suave style. With structured shapes fit for the army, paired with
subtle, earthy tones, you'll only ever be marching to your own
beat. This look is sooo bubbling under the surface, and we can't
wait for it to explode!

The Military look is one which is truly cyclical. It has had many
rebirths but it has gone through an elegant transformation, to come
out as a clean cut and structured look, complete with muted, earthy
tones and something more Safari-esque about it.
It's now a look that loves to be layered (we Brits do love a layer
or two), and when worn right, can have just right amount of power
and suave to get you armed and ready for any transitional weather
that comes your way. We love the practicality of it all, of being
to just throw on a matching ensemble and come out looking a million
pounds. The Utility look is
perfect for any woman or man, who needs to look effortless but
perhaps don't have all the time in the world in the mornings.
There's a strength to it which contrasts the whimsy of alternative
trends we feature on Rokit.

Safari-wear is set to be huge for the coming season, with
designers like Simone Rocha, Stella
McCartney and Gyunel sending some amazing adaptations of
Utility and Safari style garments down the SS15 runway last year.
Large side pockets and big bags are what
you need to watch out for, and maybe even some elusive natural
prints peeking out from the layers. Whether full on camo style is
your thing or you think some
field jacket interjection is key, there's never been a better
time to intersperse your look with some strong utilitarian focus.
This is a look which you can expect to see a lot more of right the
way through to AW15 so is definitely worth investing in now.