Frank the Butcher x Reebok Instapump Fury 20th Anniversary

Reebok continues to celebrate the 20th anniversary of the Instapump Fury with exclusive iterations, the latest being a collaboration with Frank the Butcher.

The Boston-based creative reworks the brand’s classic silhouettes with the help of his daughter, resulting in a set of shoes “that both men and women would wear; either colorway,” said a press release.

The shoe features a woven jacquard splatter design across the upper, with reflective splatter print details on the Pump bladder. It’s then contrasted with standout colourblock accents of either nude or neon candy pink on the heels and toe to provide a highly impactful aesthetic, while his signature slogan (“All Is Fair”) is embroidered over the toebox. Furthermore, a lightning bolt graphic features on the iconic Pump mechanism, and a colorful BAU heel and inner lining is complemented by the fresh white Hexalite sole unit.

And finally, Frank’s Business As Usual streetwear line coordinated BAU rubber handbags included with each shoe.