Our Spirit

Team Goals

To contribute to the revitalization of the sports culture throughout the Chugoku region

To create exchange between regions, and between people, to contribute to the revitalization of the regional community

Origins and Emblem

The hometown of “Sanfrecce Hiroshima” is Hiroshima City, Hiroshima Prefecture. Sanfrecce is a name that was created by combining the Japanese word for three, “san,” with the Italian word “frecce” (arrow), meaning “three arrows.” This team name originates with the historical “three arrows” incident involving a feudal warlord closely connected to Hiroshima, Motonari Mori, and indicates the support obtained through the three unified strengths of Hiroshima citizens, local administration, and business. Also, it refers to the three factors at the core of team sports, “skills, tactics, and stamina” and the three principles that are necessary for each individual player, “spirit, technique, and physical condition.” Moreover, since the 2005 season, there has been a new design for the Sanfrecce Hiroshima club emblem, which represents the “Club Spirit” and “Club Goals” and is also “typically Hiroshima.”

Club Mascots

Nickname: “Sancce” and “Frecce” The club mascots are Asiatic black bears, which live in the mountainous regions in Chugoku. “Sancce,” a mascot who is friendly towards the supporters, but strong against opponents, was named in a gesture of gratitude towards our supporters, with parts of his name taken from the English “thank you” and the Italian “grazie,” and also a shortened version of the team name Sanfrecce. In 2000, Sancce was joined by his girlfriend, who was named “Frecce” borrowing in part from the English “fresh,” expressing freshness, youthfulness, and purity. Our mascots also support Sanfrecce through their good teamwork.