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Our First Restaurant

Where can I get your food every day? It's the first question everyone asks at the farmers' market after tasting a RawDaddy cone stuffed with vegan cuisine. Finally, we have the answer: At our first restaurant!

RawDaddy Inc has served 75,000 cones and has spent four years finding the best farmer's markets to suit our unique food. The restaurant is our latest project. Don't worry, RawDaddy Inc won't leave the streets, our tents, or our peeps. Nor will we stop our catering business. We are adding a brick and mortar location - a hip, quick and fun concept restaurant - so you don't have to wait seven days between your RawDaddy cone meal fixes.

Filling a Fast Food Gap

A Union of Cuisine & Cones

Serving meals in a cone is a game-changer, if we don't say so ourselves. In 2007 RawDaddy's founder James Hall invented the vegan meal in a flaxseed cone to challenge the idea that fast food always comes in a bun or taco shell. Skeptics might assume Hall would be handicapped by limiting ingredients to so-called healthy food like fruits, vegetables, and nuts. In fact, he's found that as soon as people hear the word healthy, they think the food won't taste great, but taste is what Hall is all about. Hall is so inventive that his ingredients are a celebrated culinary asset. In fact, you might be surprised to learn that two-thirds of RawDaddy customers are omnivores.

A Meal in a Cone

Praised as the "MacGyver of raw vegan cuisine," Hall amazes the most picky eaters - all the Mikeys* - who never thought living food could taste good. Using flavors from around the world, Hall reinvents sushi, lasagna, and even a Ruben in the form of living cuisine, all dished up in layers, drizzled with sauce, and overflowing from a cone. He even serves dessert cones with names like Pilgrim's Cream and Chocolate Cookie Dream cone. It's the most delicious and energizing food you could possibly eat. And, yes, it's also healthy, but please do us a favor and don't tell anyone.

* Mikey: The boy in the 1970s LIFE cereal ad, remember? "Hey Mikey, he likes it!"

Award-Winning Food

Two years in a row, RawDaddy's Farmers Market Booths (yes, food served out of tents) took second place in the Best Vegetarian Restaurant category in the ABC7 Bay Area A-List contest, beating out San Francisco brick-and-mortar favorites like Cafe Gratitude and Greens.

And, well, this isn't exactly an award, but if people are saying this (see video clip @ 2 min 11 sec) about a RawDaddy cone, wouldn't you like to try it? O yeah.

RawDaddy's Project

The first restaurant will open in the San Francisco Bay Area. This is our Kickstarter project. Again, we are not abandoning our farmers' markets or catering business.

RawDaddy's Vision

Someday, when 200 to 300 RawDaddy's restaurants dot the landscape from coast to coast, wouldn't you love to say you helped with the first one, way back when? This is your chance. We'd love your help.

A Restaurant and a Food Truck!?

The second most asked question: What about a food truck? We hope so! If we raise enough funds to buy and outfit a food truck, we will do that as well, allowing RawDaddy to bring our cuisine to you anywhere in the Bay Area. Since Kickstarter is an all-or-nothing proposition, we are focusing our goal on funding the restaurant only. Our baseline Kickstarter goal does not include the food truck. We have a hankering there is enough enthusiasm to do both the restaurant and food truck, so we hope you'll prove us right and we don't go home eating vegan crow.

Culinary Values

Our living food cuisine is created using ingredients that are predominantly organic, seasonal, and local whenever possible. We do not use processed starches, sugars, meat or dairy products. We combine today's most recent culinary discoveries with the world's age old recipes and methods to produce our own nutrient-rich, fresh, and low-heat prepared fare. Every item we make is vegan, gluten-free, dairy-free, egg-free, soy-free... and loaded with taste! RawDaddy ingredients are planet friendly and the cones are consumed without the need for utensils or other packaging.

How We Will Use the Kickstarter Funds

Kickstarter funds will be applied to designing and tricking out our first retail space (it's gonna be cool!), including building out our kitchen and dining areas. Raw food restaurants have different kitchen requirements than most restaurants, for example we don't need a grease trap, an oven, or a hood but we do need a dehydrator bank and counter space for blenders, so there will be considerable conversion to a workable space for RawDaddy Inc's restaurant.

As mentioned above, if we exceed our goal enough to fund a food truck too, we'll buy one, trick it out and equip it.

Fabulous Gifts for Pledging

Please help us make this project a success. We hope you'll think these pledge gifts are great!

If you want to party your way to RawDaddy's success, check out our exciting events and catered meals.

If you want to shop with James Hall himself or, get this, challenge him
to recreate your favorite dish into a cone filling, he can do that too! The challenge cone would be a particularly fabulous gift for someone on a limited diet - James is particularly good at re-creating different cheeses into raw vegan versions that people drool over.

If you want to name a cone after you or someone you know or you just have the most creative name ever, we have you covered. (Subject to mutual approval.)

If you want some chocolate haystacks, cones to stuff with your own fillings, or a couple bottles of our signature drinks like chocolate hempmilk or hibiscus nectar, please make a pledge.

If you'd rather have some RawDaddy schwag like a "Who's Your Daddy?" Tshirt, a logo hat, or a "Bagnostic" tote, we have options for you, too.

If you are more civic-minded, gift the students at a school of your choice (in the San Francisco Bay Area) with a class from James Hall.

We hope you'll like some of these options and choose to help RawDaddy today. We are sincerely grateful and excited about our restaurant project!

Risks and challenges

Prior to starting RawDaddy Foods, James Hall ran a successful multi-million dollar computer company for fifteen years. Hiring the right people and maintaining quality product is paramount to James Hall's business philosophy.

Risks include fluctuation of quality and price of food inputs, employee turnover, finding the right lease, and securing the best location for this type of restaurant.

$200 reward

1 backer

CHOCO-CONE*NECTAR*LICIOUS. 10 chocolate haystacks, 10 savory cones, and 10 sweet cones to fill as your heart desires. This reward also includes a bottle of chocolate hemp milk and a bottle of hibiscus nectar. (Note: this reward can only be picked up at the farmer's market on TBD delivery date.) If you are unable to pick up at one of the farmers market locations, choose 4 RawDaddy merchandise items. ("Who's Your Daddy" RawDaddy T-shirts, Logo Hats, "Bagnostic" RawDaddy tote.You will make your selection after we are funded. Food can't be shipped.)

Estimated delivery:Jan 2013

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$250 reward

3 backers

MORE CHOCO-CONE-NECTAR-LICIOUS.Ten (10) chocolate haystacks, 10 savory cones, and 10 sweet cones to fill as your heart desires. This reward also includes 2 bottles of chocolate hemp milk and 2 bottles of hibiscus nectar. (Note: this reward can only be picked up at the farmer's market on TBD delivery date.) If you are unable to pick up at one of the farmers market locations, choose 5 Raw Daddy merchandise items. ("Who's Your Daddy" T-shirts, Logo Hats, "Bagnostic" RawDaddy tote.You will make your selection after we are funded. Food can't be shipped.)

Estimated delivery:Jan 2013

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$250 reward

1 backer
Limited (249 left of 250)

THE OPENING CELEBRATION! Reserve your spot to be the among the first guests to eat in RawDaddy's restaurant.

Estimated delivery:Dec 2013

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$350 reward

0 backers

FIELD TRIP WITH JAMES HALL TO RAINBOW GROCERY. Want to learn to shop like a gourmet vegan chef? Have questions about obscure ingredients and where to get them? This is your chance to shop with the man himself. You, a friend, and James.

Estimated delivery:Dec 2013

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$500 reward

1 backer
All gone!

JAMES "JAMIE OLIVER" HALL. Do you know a school with children suffering from nutrition illiteracy? Be it grade-schoolers or teens, wealthy or not so much, James will go to the school of your choice and give an easy one hour cooking demo with a little education tossed in. Students will walk away knowing how to make at least one nutrient-dense meal and one nutrient-dense dessert. Limited to 50 participants per event.

Estimated delivery:Dec 2014

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$500 reward

0 backers

JAMES "JAMIE OLIVER" HALL. Do you know a school with children suffering from nutrition illiteracy? Be it grade-schoolers or teens, wealthy or not so much, James will go to the school of your choice and give an easy one hour cooking demo with a little education tossed in. Students will walk away knowing how to make at least one nutrient-dense meal and one nutrient-dense dessert. Limited to 50 participants per event, and limited to San Francisco Bay Area. (Note: this reward corrects a geographical limitation accidentally omitted from the award above it.)

Estimated delivery:Dec 2014

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$650 reward

0 backers

CATERED CONE DINNER FOR 5, LIMITED TO BAY AREA. RawDaddy will cater a dinner or lunch for you and 5 of your favorite friends and delight each of them with one item of RawDaddy schwag. ("Who's Your Daddy" RawDaddy T-shirts, Logo Hat, "Bagnostic" RawDaddy tote.You will make your selection after we are funded.) Limited to San Francisco Bay Area.

Estimated delivery:Dec 2013

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$1,000 reward

0 backers
Limited (5 left of 5)

THE CONE CHALLENGE. Challenge RawDaddy to convert your very favorite dish from cooked to raw vegan and served in a cone! Can he do it? He did invent the world's first vegan Ruben...so be creative!

Estimated delivery:Dec 2013

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$1,500 reward

1 backer

CATERED DINNER FOR 10, LIMITED TO BAY AREA. RawDaddy will cater a dinner or lunch for you and 10 of your favorite friends and delight each of them with one item of RawDaddy schwag. ("Who's Your Daddy" RawDaddy T-shirts, Logo Hat, "Bagnostic" RawDaddy tote.You will make your selection after we are funded.) Limited to San Francisco Bay Area.

Estimated delivery:Dec 2013

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$2,500 reward

0 backers

A CLASS AND CATERED CONE DINNER FOR 15, LIMITED TO BAY AREA. RawDaddy will teach a class to your guests, then cater a dinner or lunch to the group. You will get to work with James Hall on a custom menu to amaze your guests and delight each of them with one item of RawDaddy schwag. ("Who's Your Daddy" RawDaddy T-shirts, Logo Hat, "Bagnostic" RawDaddy tote. You will make your selection after we are funded.) Limited to San Francisco Bay Area.

Estimated delivery:Dec 2013

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$5,000 reward

0 backers
Limited (5 left of 5)

THE VANITY CONE! A cone named after you! RawDaddy will select a cone to be named after you or the person of your choice. Or, if you just want to come up with a creative name, go for it! Contingent on mutual approval, cause we know healthy eaters might be a bit too clever for prime time.

Estimated delivery:Dec 2013

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$5,000 reward

0 backers

A CLASS AND CATERED DINNER FOR 20, IN THE SAN FRANCISCO BAY AREA. RawDaddy will fly anywhere in the United States to teach a class to your guests and cater your party for up to 20 people. You will get to work with James Hall on a custom menu to amaze your guests, and delight each of them with one item of RawDaddy schwag. ("Who's Your Daddy" RawDaddy T-shirts, Logo Hat, or "Bagnostic" RawDaddy tote.You will make your selection after we are funded.)

Estimated delivery:Dec 2013

You selected

$10,000 reward

0 backers

EVERYTHING, ANYWHERE IN THE U.S. So you want a cone named after you, a customized catered dinner for up to 40 people, a class, and one item of RawDaddy schwag for each guest. ("Who's Your Daddy" RawDaddy T-shirts, Logo Hat, or "Bagnostic" RawDaddy tote.You will make your selection after we are funded.) Anywhere in the U.S. you said? This is it. The ultimate reward!

Estimated delivery:Dec 2013

Funding period

Oct 5, 2012 - Nov 12, 2012
(37 days)

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