Publishers, It’s Time to Start Making Earned Media a Priority

Go to Google and type “how to create a marketing plan” and you’ll return over 23 million results. After reading through all of these, we can state with confidence that strategies to generate earned media are few and far between. The predominant attitude seems to...

Congratulations! Your hard work and dedication has been recognized by a leading award program. But the excitement shouldn’t stop there – many times, our clients know they’ve won an award. What they don’t always know is how to leverage that recognition into increased brand equity...

Every year, our team makes the trek to Las Vegas to participate in CES. We play the part of handing out the CES awards for our publishers, but what happens after CES? What can brands do with these awards that will truly impact their bottom...

It’s that time of year again. If you want to keep up to date on the most current trends in technology, CES is a close second from Christmas.
Every January, the coolest and most innovative tech products are on display at one of the largest shows...

You know the feeling you get when you find unexpected cash in your pocket? Imagine if you had a partner who did that every month. We help you find opportunities to generate incremental revenue by leveraging your brand equity through content licensing. Creating a recognizable...

If you’re a publisher, you’re likely generating your current revenue the traditional way with newsstand sales, advertising and paid subscriptions. But have you considered other ways you could be generating an additional revenue stream?
In order to be truly successful, you must diversify your revenue. Think...

THE WOODLANDS, Texas -- Wright’s Media, the leading content licensing provider, today announces that Wyndell Hamilton has been named Vice President of Licensing & Brand Strategy. Hamilton will expand his role to include relationship and brand development for all of Wright’s current publishers.
“In this new...

Sometimes when brands think of PR it comes with a mentality of “if you scratch my back, I’ll scratch yours.” While it takes relationships, valuable content, a product/service worth touting and a ton of energy to finally get mentioned in a publication – it doesn’t...

It’s that time of year again. No, I’m not talking about the most wonderful time of year, but it comes in a close second.
Every January, the coolest and most innovative tech products are on display at one of the largest shows in the world, the...