That event was followed by a social media monitoring and analysis service provider, Synthesio. The company analysed conversations on blogs, Twitter, Facebook and comments section on news websites globally and found out that the words most used in relationship with the S4 were “pretty”, “faster”, “smart”, “features” and “richer”. In all, 150,000 online conversations were generated in the 24 hours leading up to and eight hours following the event. Now for the interesting bit. Only a “couple of thousands” of negative comments were recorded with four times more positive comments logged. Which means that most of the conversations tracked were neutral.

Marketing technology company, Upstream, hints at the reason why Samsung chose to launch the S4 in the US. Samsung is the undisputed leader in emerging markets, being the brand of choice for around a third of respondents in a recent YouGov poll in India, Saudi Arabia, Brazil and Nigeria. Nokia and Apple were respectively second and third. In comparison, Apple is the frontrunner in the UK with 32 per cent of respondents saying the Cupertino-based company was their favourite brand.

Carphone Warehouse has an interesting take on the timing of the launch. Its COO, Graham Stapleton, stated that “Samsung has the timing spot-on with a late April launch, 4G coming to more UK networks this summer means that interest in new devices will be building considerably. We’re anticipating a massive amount of customer interest in this handset and are expecting our stores to be busier than at the height of the Christmas period. We are planning to extend opening hours at our larger sites to cope with the increased demand.”

Perhaps the most interesting one comes from none other than Expansys. In a statement the European retailer said “Even if Samsung didn’t deviate much in terms of design from the previous generation Galaxy, the innovative software features are substantial” before adding “We think consumers will like the effortlessness the new SGS4 will offer them. High quality hardware that’s efficient and can handle multi-tasking with ease is crucial with power smartphone users and so is the top notch camera software.”