CKE Press Release

CARPINTERIA, Calif.--(BUSINESS WIRE)--Carl’s Jr.® and Hardee’s® today announced the
latest celebrity to join the ranks of its star-studded advertising
campaigns: Carl Brutananadilewski from “Aqua Teen Hunger Force.” The
outspoken, opinionated neighbor to Master Shake, Frylock and Meatwad in
the longstanding Adult Swim animated series leads a late night spot
promoting the restaurants’ Fresh Baked Buns, in a distinctive take on
the chains’ iconic car wash ads. The new ad can now be seen on Adult
Swim and on the Carl’s Jr. and Hardee’s YouTube channels.

“With every ad, we want to give our fans something that makes them do a
double-take at their TV sets, and with this commercial I think we’ve
really outdone ourselves,” said Steve Lemley, Senior Vice President of
Field Marketing and Media at Carl’s Jr. and Hardee’s. “Though not
beautiful in the traditional way as the talent we’ve worked with in the
past, Carl brings a certain willingness to the role and a unique
interpretation of ‘Fresh Baked Buns.’”

Brutananadilewski added, “Eating Carl’s Jr. hamburgers with Fresh Baked
Buns in a banana-hanger on the hood of my Dodge Spyder is a manly,
masculine thing to do, and I don't care what it looks like or what you
think because this is a free country, and I do what I want when I want
and how I want.”

Unlike other fast food chains, Carl’s Jr. and Hardee’s bake their Fresh
Baked Buns fresh inside each restaurant every day. The result is a
premium bun that’s denser and a little sweeter, bringing out the flavor
of the charbroiled 100 percent Black Angus beef patties.

The 30-second animated spot was written and produced by “Aqua Teen
Hunger Force” series creators Dave Willis and Matt Maiellaro in
conjunction with media planning and placement agency Initiative
and creative agency 72andSunny.
Watch the spot online by visiting the Carl’s Jr. and Hardee’s YouTube
pages:

CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company
headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns
and licenses Carl’s Jr.® and Hardee’s® quick-service
restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two
names acknowledging the regional heritage of both banners. CKE has a
total of 3,538 franchised or company-operated restaurants in 42 states
and 32 foreign countries and U.S. territories. Known for its
one-of-a-kind premium menu items such as 100 percent Black Angus
Thickburgers®, Made from Scratch™ Biscuits, Hand-Breaded
Chicken Tenders™ and Fresh Baked Buns, as well as an award-winning
marketing approach, the Carl’s Jr./Hardee’s brand continues to deliver
substantial and consistent growth in the U.S. and overseas. The Carl’s
Jr./Hardee’s system is now 76 percent franchised, with international
restaurants representing 18 percent of the system. For more information
about CKE, please visit www.ckr.com or
its brand sites at www.carlsjr.com
and www.hardees.com.

About Turner Broadcasting Ad Sales

Turner Broadcasting Ad Sales monetizes the company’s portfolio of
leading news, sports, kids and entertainment properties through
advertising and brand activations. Attracting a wide-scale audience of
diverse consumers, the collection includes leading media brands CNN,
HLN, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher
Report and Turner Sports’ high-profile coverage of the NBA, NASCAR, MLB,
NCAA and PGA. In addition, the company has digital sales partnerships
with Funny Or Die, the NBA, NCAA and PGA. Turner Broadcasting Ad Sales
is part of Turner Broadcasting System, Inc., a Time Warner company.
Turner Broadcasting creates and programs branded news; entertainment;
animation and young adult; and sports media environments on television
and other platforms for consumers around the world.