Its subject matter was the "excellence" of the Aryan race and the "deficiencies" of Jews, Poles, and other groups.[1] Articles ranged from profiles of Mussolini, reports on Hitler Youth camps, and travel tips, but eugenic and racial propaganda continued throughout it.[3] The first six issues presented solely ethnic pride, before bringing up any topic on "undesirables."[4] In the next issue, one article presented the types of the "Criminal Jew" surrounded by images of the ideal Aryan, which generally predominated.[4] Such articles continued, showing such things as demographic charts showing the decline of farmland (with generous Aryan families) and deploring that the Jews were eradicating traditional German peasantry.[4]

It included articles defending eugenic sterilization.[5] Photographs of mentally incapacitated children were juxtaposed with those of healthy children.[4] It also presented images of ideal Aryan families[6] and ridiculed childless couples.[7] After the inception of the Nuremberg Laws, it urged that Germans show no sympathy for Jews and presented articles to show Jewish life still flourishing.[8] By the mid-1930s, it had doubled its pages and greatly increased its discussion of Jews.[9] Other articles described the conditions under which Hitler would be a child's godfather,[10] discussed the importance of giving children Germanic names, answered racial questions from readers — marriage between a Chinese man and a German woman was impossible, despite the woman's pregnancy, and they had seen to it that the man's residence permit was revoked, and even an infertile German woman cannot marry a half-Jew, but a Dutch woman, if she had neither Jewish nor colored blood, was acceptable — praised German farming in contrast to French, declared art was determined by racial world-views, and many other topics.[1] During the war, it published articles about how the foreign workers were welcome but sexual relations with Germans was prohibited.[1]