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Microsoft is not satisfied at all with the current condition of the Xbox One sales in Japan. The Xbox One first week of sales in Japan gathered up only 25,674 units. The following week held no merit either only moving 3,015 units.

Xbox Japan boss Takashi Sensui speaks on this in a new interview on his dissatisfaction with the current sales pace. Takashi Sensui Said:

“It’s not as though we’re satisfied with the current sales state,” Sensui said in the latest issue of Weekly Famitsu. “We hope to continue through taking user feedback and improving [the Xbox One] and offering content that everyone can enjoy. We are also aware that reaching out to let more people know about the Xbox One is vital.”

“However, the current console generation has become very long. We hope to lay out a long-term vision and to focus on publicity for our console,” he added. “Taking the first step was very important, and as for how to permeate the market from here, we hope to continue to do our best.”

In the same interview, Head of Xbox, Phil Spencer, said he thought it would take some time before the Xbox One could gain popularity and traction in Japan. He also reiterated that Japan as a market, and the game creators in the region, are important to Microsoft. Spencer said in previous interviews that Japan is a “soulful” place for games, and one that is “critical” for Microsoft to support.

The sales of Xbox One in Japan being bad is a rhetoric that only applies if you see it through a Western perspective.

The numbers are actually pretty good for Japan because Xbox has a small and dedicated userbase that enjoys the products and supports the games that some out. For Microsoft, it’s a failure because they only see through star-spangled glasses from their American perpsective; if they’re not selling millions and making millions, it’s a failure.

But in Japan, we can make a game that sells 30,000 copies and it’s a success because the middle market is larger than the overblown big-budget market, and companies make games with a realistic budget and realistic sales projections.