Kodak Restructures to Focus on Digital Products

Kodak is a big name in the industry, but
that name and the reputation they have was built almost entirely
during the days of film. Once digital cameras became the standard
Kodak started to struggle for an identity, leaving them at the point
where analysts are forecasting bankruptcy for the company.

The folks at Kodak are getting ready to
turn it all around. "Our future markets will be very different
from our past," says CEO Antionio Perez, "and we need to
organize ourselves in keeping with that evolution." He adds
that the company's new structure is all about simplicity and focus on
just what the customers need.

Instead of a wide range of groups
within the company with specific goals, things are split into the
Consumer Segment and Commercial Segment. There will, of course, be
divisions within those segments, but the overall focus will be more
aligned to the market.