Mobile…Looking Forward

As we continue gathering evidence for our 2011 Trend Report, one element is increasingly clear… Mobile convergence is HERE.

A few things to keep in mind over the Holidays:

People will intrinsically want MORE Information NOW!

By way of Search, QR Codes, Scan-able ads, Google Goggles or RFID; while agnostic to the path , evermore dependent on the source.

Real-Time disruption…will require Real-Time response!

Shift in Mobile adoption will impact everything!

Mobile Content Venture (MCV) will offer mobile video service to 40% of mobile users in the US. Although humble beginnings, only two ad-supported free channels per market, we expect rapid advancements and a great deal of trial and error for mobile TV.

Mobile Measurement?

There is so much to consider when thinking about mobile measurement. The experts will continue to debate the challenges in 2011 and perfecting mobile measurement will take some time.

It is very important to focus on every opportunity to capture data without intrusive questions or hyper contact. Defining methods that will create a learning process should be first on every mobile agenda.