This article approaches some aspects of the bookseller Anatole Louis Garraux and the environment of the French publishing market in São Paulo. A French businessmen that came to this city in 1860, he became its biggest bookseller in the end of 19th century. Between the foundation of Casa Garraux and his recognition by city's intellectuals, we have found out his business had been become diversified in French-Brazilian trade. All of them, however, are located in time of international trade expansion of consumer goods. On this way, book will be approached by the point of view of Publishing Capitalism expansion and the consumption potential observed in the city.