Animal rights campaigners follow a long tradition in PR of capitalising on a quirky place names

Veteran PR Mark Borkowski said publicists have a “heroic heritage” of generating coverage by hijacking a city or town with a quirky name. “This was first deployed by the arch-publicist Jim Moran back in the 50s. He used Fleatown, Ohio, to launch a chemical which could eradicate animal mites. Hell in Michigan was the test bed for a quit smoking campaign. Intercourse, Pennsylvania, was the unfortunate city to launch a prophylactic,” he said.

He said stirring up controversy and angering Peta’s opponents was an easy way to gain coverage. “I am sure those who enjoy ribbing the woke vegans will generate ink and commentary giving the subject a wider discourse. All light and shade in search of a debate.”