The new name of the conference is Y’all Connect Presented by Alabama Power.

“We are excited to work with this terrific sponsor,” said conference organizer Wade Kwon. “Alabama Power’s generous support has made this blogging and social media conference possible.”

Y’all Connect takes place July 23 at the BJCC East Meeting Rooms, 2100 Richard Arrington Jr. Blvd. N., downtown. Tickets are $129, which includes the conference, two parties, two meals and more. They can be purchased online at yallconnect.com.

Alabama Power, a subsidiary of Atlanta-based Southern Company, provides reliable, affordable electricity to more than 1.4 million customers across the state.

Wade Kwon Consulting is the force behind Y’all Connect. Kwon is a Birmingham native and communications consultant, voted both best blogger and tweeter in town. He is a co-founder of the Alabama Social Media Association, a nonprofit organization based in Birmingham.