Red Bend Software to Present at the Fully Networked Car
Workshop at the Geneva International Motor Show

WALTHAM, MA--March 5, 2013: Red
Bend Software, the market leader in Mobile
Software Management (MSM) with more
than 1.6 billion Red
Bend-Enabled devices, will
participate
in a panel titled "Where is the Networked Car
Going?" on March 6 at the World
Standards Cooperation's Fully Networked Car Workshop,
being
conducted in association with the Geneva
International Motor Show.

The amount of software used to manage an automobile's
critical
components and In-Vehicle Infotainment (IVI) system is increasing
exponentially. Yoram Berholtz, Red Bend's Director of
Market Adoption,
will discuss how Firmware
Over-the-Air (FOTA) updating can be used to manage software inside
automotive head units, infotainment systems and electronic control
units
(ECUs). He also will discuss the benefits of virtualization
technology, which creates a more secure and efficient driving
environment by allowing software to run in separate operating
systems.

The Fully Networked Car Workshop is a one-day event that will focus
on
how international standards can help the industry meet customer needs
and continue to develop the cars of the future.

Panel Details:

What:

Fully Networked Car Workshop Automotive Convention

"Where is the Networked Car Going?"

When:

Wednesday, March 6

4 p.m. GMT

Where:

Geneva International Motor Show

Geneva Palexpo

Geneva Switzerland

Who:

Yoram Berholtz, Director of Market Adoption, Red Bend Software

Contact:

http://www.redbend.com/contact/contact-us

About Red Bend Software

Red
Bend Software, the leader in Mobile Software Management (MSM) with
more than 1.6 billion Red Bend-Enabled devices, makes mobile
devices
and services continuously better in a rapidly changing world. Red
Bend
is the only company that provides standards-based products and
solutions
for software management, device management and mobile virtualization
that work on any mobile phone and connected device uniformly,
efficiently and securely over the air. Red Bend enables its customers
to
stay competitive in a fast-moving market by helping them deliver
high-value services on an increasing number of connected devices with
growing software complexity. More than 80 leading device
manufacturers,
mobile operators, semiconductor vendors and automotive companies
worldwide trust Red Bend with their most important assets
-- the mobile
and connected devices their consumers depend on.