How TV Everwhere Could Slow Down TV Viewership

The concept and practice of TV Everywhere could have adverse effects on actual TV ratings, argues Jeremy Toeman. "Combine [the] lean-back TV-watching mentality – designed to let people escape
whatever’s going on in their lives – with the dawning requirement that TV watching be about selecting content from seemingly endless arrays of menus and catalogs," he writes. "Suddenly it
looks like there could be a problem brewing."