“Lack of the Power of Focus
Means
Compromise of Your
Productivity,
Practice, and Profitability”

Choosing and
sticking to priorities for
your medical career ambitions, is far more important than
your ability for successfully
multi-tasking on issues of little value for success.

Learning how to focus your mind on work and your
personal and career goals empowers your creativity,
passion, innovation, and success. The problem is that
after you become deeply involved in the process of
relieving your medical patients of illness you
unconsciously develop amnesia about the fact you are
in
a business.

Ask
yourself how many times over the last 10 or so years
have you taken at least an
hour of time to consider
options for how you can improve your medical practice
business productivity and efficiency—and then taken
action on it? The overwhelming answer to
that question
that I hear from medical doctors, if you are being
honest, is a
resounding… never.

You
forget you are running a business and your
responsibility for constantly oiling its engine. When
that happens, your focus on an unconscious level causes
you to cease planting seeds for the future.
What
happens?

You lose your enthusiasm and passion for setting goals
(way to busy to think about that stuff). This in turn
leads to medical practice habits of not using your full
potential, not
using your talents effectively, and not
using your skills in profitable and productive
ways.
It’s a quick, arcane, and subtle inducement for leveling
off your performance.

Without realizing it you find yourself digging your own
grave. You find yourself practicing
at a mediocrity
level that seems satisfying emotionally. Michael Gerber,
business expert, paints a clear picture of how
this
happens in his book, The
E-Myth: Physician, that you would be wise to
read.

Mediocrity leads to medical practice quicksand. Unless
you are aware of the danger signals, you will discover
that your medical practice is in financial difficulty,
which you
and it may never recover from. The evidence of
that effect is very obvious in today’s economy. Medical
practices are
failing financially in never before seen
droves.

Why… because physicians don’t understand how to
rescue their practice using the time tested tools of
business for maintaining stability and continuing to
grow. Those with good business knowledge know how to
save their practices, but do you have any inkling about
how to do it?

What you focus on... expands

What
you focus on daily becomes a self-fulfilling prophecy.
Maxwell Maltz M.D., wrote
a book in the
1960s, titled and now updated, “the New Psycho-Cybernetics,”
which
has remained authoritative in business circles for over
a half a century. He describes in
depth how our mind
works to our advantage without corrupting our integrity
and
responsibilities in medical practice.

You
feed your mind daily with around five billion bits of
information, almost all of which
you don’t recognize—thanks to our 5 senses. The
information is stored in our
subconscious mind warehouse. So when you consciously
have a need to make
decisions or resolve an issue, the subconscious searches
its data base for all the
information it thinks will
help you with your issue. It automatically becomes conscious thoughts and ideas.

“We become what we
think about most”
&nbsp
;
---Earl Nightingale

The cardinal sins of diluted focus...

Most important,
your inability to grasp the importance of the fact
that you are
running a business and doing it
haphazardly—yet expect to derive great income
simply
by working harder, seeing more patients, and your
belief in a perpetrated medical myth.

You avoid the
critical importance of managing your medical
practice business yourself.

You expect
miracles from your business while letting it run
itself. No successful
business in existence does
that.

You intentionally
started a medical practice and business that you
never
intended to manage... likely because you don’t
know how.

You are not able
to manage your time... focus on the essential
priorities that
will make your career thrive.

You never set
goals because you have no discipline for staying on
track towards them.

You dilute your
energy and focus by doing too many things at once... a
matter of knowing your own capabilities and applying
those to the
few priority goals.

You consider goal
setting to be of little value. What you don’t know
is that
the process of goal setting initiates many
patterns of success behavior you
will never learn otherwise.

You don’t focus
your five energy systems on an ultimate goal because
your lack the discipline and
determination to stay on track.

You don’t trust yourself or have confidence in your own
ability to establish goals for your medical career far
beyond those you created using your self-imposed limitations.
You have the skills but don’t
recognize them.

You have internal
fears about failing so you avoid
decisions to move higher in your
profession. So focusing on greater
potential for yourself, you
mistakenly think, has no value for
you. It makes your career the victim
of circumstances rather than the
focus of your decisions.

You fail to
understand that maintaining a focus
on reaching small goals one at a
time builds your self-esteem and
confidence.

You will never
realize that you have attained only
a mediocre medical practice in your
life, until you are told that by
someone else, or you read business
expert’s books that show you it’s
true. Like Michael Gerber’s book,
The E-Myth: Physician, who for years
has consulted with doctors on how to
raise their belief in themselves and
their capacity to surpass
all limitations.

You lack the
ability to discard your mindset
about the practice of medicine...
forced into your mind while in
medical school and the ability to
change your mindset by a focus on
reaching your maximum potential,
which most doctors don’t know is
possible, and never reach.

You fail to
recognize the importance of
establishing a balance between your
career and your lifestyle, family,
and inside relationships (like how
to get hundreds of doctor
referrals).

Comments

Most
physicians fail because they pay no attention to the
elements that drive career success. When you focus
continues to drift, you make bad decisions that
stonewall your medical career advancement.

I have
witnessed many practicing doctors who are victims of
their own failure to focus on successful medical career
priorities because they never establish the goals,
direction, and priorities that will get them to their
top potential. They simply find a mediocre comfortable
practice style and fix it in concrete. It’s because of
their fears and self-limitations that
they could
overcome at any time if they choose to do so.

It is
absolutely astounding to me that most doctors are so
focused on the practice of medicine that they totally
neglect the factors and priorities that can make them
great physicians.

It’s
never to late to kick yourself into overdrive and
accomplish miracles for yourself that will blow your
mind. It takes passion and confidence in yourself to do
that. Just tell me
what doctor doesn’t have both. Then
explain to me why you don’t use them from the start of
your career. I asked myself the same questions and was
disgusted with my answers.

R. V.
Pierce, M.D. (1895), president of World’s Dispensary
Medical Association, Buffalo,
NY wrote, “The physician is expected to meet the grim
monster, break the jaws of
death, and pluck the spoil out of his teeth.” That would
likely interfere with medical
school recruitment in colleges today, should such
statements be spoken. But, it might
be a good way to weed out those who are not serious
candidates.

“The
cause of man’s problem is lack of knowledge. It does not stem
from a shortage of information,
but rather from rejection of information.” ---Hosea
4:6

The
truth is, when you look inside yourself, what you will
undoubtedly find is the result of
thinking. If you talk to your sock puppet, you will be
increasingly amazed about what you unconscious mind is
hiding
from you.

You can choose to be a
mediocre jockey on a hell of a horse or you can tell
yourself that you are done practicing below your
potential. Your medical practice business will not
change unless you change first. You have talents and
skills that you are unaware of.

Only by maintaining a
focus on getting a tighter grip on what objectives will
offer you the greatest advantages for your medical
practice success, fulfillment, satisfaction, and
lifestyle, can you keep ahead of the game. Win by
putting on the new attitude and proving you are smarter
than your kids. You have a potential multiplier
that comes alive when you step out of your comfort zone.