The firm, which focuses on startups around California’s capital and in the northern part of the state, said it will select a few dozen startups to make videos that will appear on the Entrepreneurs Showcase website.

“To make it fun, and to encourage as many companies as possible to apply, the top 40 applicants will prepare a short video and use it to solicit votes,” Gary Simon, a partner for Velocity, said in a news release.

A combination of voting and expert judges will select the final 10 startups for the eight-week accelerator program.

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