Shanee Goss Cohen

Executive Managing Director

Shanee leads brand strategy, business development and client relations for KWT Global. In this role, she oversees a diverse portfolio of accounts across technology, design, fashion, beauty, travel and hospitality, health and wellness. A seasoned creative strategist, Shanee draws on deep multi-disciplinary experience in brand positioning, PR and communications, digital and social media and content marketing. Since joining KWT, Shanee has developed programs for leading brands, including BMW, Hisense, Zicam, Wyndham, Artistry, Sprint and Leesa Sleep, among others. For each creative challenge, she brings a rigorous insights-driven approach to achieving brand goals and business results.

In addition, Shanee leads efforts to enhance KWT’s client services, and elevate the overall client experience. A trusted counselor, she ensures that clients keep pace with industry changes and are well positioned to embrace their potential. Her commentary and consumer trend predictions have been featured in PR Week, The Holmes Report, the Observer and psfk.

Prior to joining KWT Global, Shanee served in various senior management positions, most recently as SVP & Partner at FleishmanHillard. There she led the reinvention of the Digital & Social practice in New York. In this role, she led campaigns for award-winning brands, including BMW, Samsung, L’Oreal, Hyatt and Citibank.

A graduate of The George Washington University, Shanee also holds a Master of Arts in Public Communication from American University. A dual citizen of the U.S. and U.K. who has also lived abroad in Hong Kong, New Zealand, France and Israel, she brings a truly global perspective to her work.