Virgin Active

SCOPE

Marketing Collaterals / Digital Work / Activation Concepts

Part of the Virgin Group, founded by Sir Richard Branson, Virgin Active has since grown to become one of the world’s leading health club operators with over 1.4 million members and 234 clubs spanning eight countries. Virgin Active is known to be quirky and irreverent when it comes to their communications and we gave them a hand with numerous activation and launch ideas for their various fitness club events and openings.