Search Engine Optimization (SEO)

Don’t Let Your Website Go Unnoticed

The most important aspect of a custom designed dental website is the ability to be found in search engines. Search Engine Optimization, or SEO, is the way to do that. To optimize your content and marketing preferences, you need a single team that works together and integrates all of your options into one SEO strategy, custom-built for your practice. At Rosemont Media, we are committed to ethical SEO strategies that use the rules and systems that search engines have in place to your advantage.

The team at Rosemont Media is composed of true SEO experts. We are well-versed in dental website marketing mechanics and strategies, and we can take care of everything!

What is SEO?

SEO is the process of improving a website’s visibility on search engines through “natural” or “organic” placement. Search engines look to many components within a website to establish rankings, which is why a single team dedicated to coordinating these on-site and off-site elements is critical to your success. From keyword research and content development to link building and local SEO, Rosemont Media will create a solid foundation for your website to get the attention it deserves.

Maintaining Your SEO

Ongoing SEO Maintenance is a must for sites that have already been optimized for the search engines. Our team deploys a variety of strategies to maintain and improve your search engine rankings, including:

Global, Local, and Mobile

Rosemont Media’s SEO strategies can help you increase your search engine rankings just within your community, or even on a global scale. We can come up with effective keyword and location targets to dramatically increase the chances people will see your site’s listing on prominent search engines, no matter who your intended audience.

Also, since smartphones and tablet computers are quickly becoming the wave of the future, the need for mobile websites and mobile SEO strategies is increasing as well. We can create a plan for all of your media platforms.

Improve SEO via Content Marketing

Content is king in the realm of SEO. Thanks to “Panda” – one of Google’s major updates to its search algorithm – significant value has been placed on the quality and originality of a website’s content. In short, sites that have a steady flow of fresh, useful content are generally rewarded in SEO results whereas those who have stale, shallow content may experience a decline in search engine optimization. With an individualized content marketing plan, you can make sure a continuous stream of new, valuable content (e.g. page updates, blog entries, news releases, etc.) is being added to your website regularly, ultimately helping to establish your site as a reliable resource for viewers while boosting your search result rankings and online visibility.

Video SEO

As with content, you can gain SEO value for your website through video optimization. YouTube, Google’s Universal Search, and other video search engines can be very helpful in expanding your range and getting your message to more viewers.

Ethics of SEO

SEO can sometimes be a slippery slope, and there are companies who try to find “backdoors” and ways around established rules created by search engines. These practices can endanger your website’s ranking and diminish the credibility of your website in the eyes of search engines. Rosemont Media does not run “black-hat” SEO operations or create spammy SEO strategies that can reduce your value to search engines.