Friday, January 13, 2017

Who says men don't appreciate a nice grooming every now and then (or maybe even everyday)? With the ever growing rise is male spa attendants, have you considered growing your business to meet their needs? Whether it's a haircut, beard trim or shaping, a massage, or even a manicure, men are seeing the glories associated with feeling (and looking) good!

We have quite the variety of products to help your business service males for their spa and salon treatments, including barber chairs, shavers, and more. To help grow your business even more, why not retail products to your clients? They'll definitely be hooked on your services, and will without a doubt want to continue their grooming routine while they can't get to your spa. Let's face it - manscaping is totally a thing these days, and there is certainly no shame in wanting to feel and look good, no matter what your gender is! Take a look at some brand new products for your male clients that we just got in, and be sure to call us if you need help finding anything specific!

Saturday, July 4, 2015

It's no secret that the demand for men's services has been on a steady rise for quite some time. It was interesting to see a survey of the most poplar services among "millennial men" - ages 18-35. A survey done by the International SPA Association found that 47% of spa goers are men; almost half now!

For this age group, the stigma of the spa being too girly for guys has long passed. They understand the importance of taking care of their skin and the importance of quality products to use at home.

With that being said, are you offering more than just cuts and shaves specifically marketed towards men? By adding an essential oil such as cedarwood to a treatment can give it a more manly touch.

Be sure to offer male specific retail products, they will trust your recommendations rather than wandering around the drug store or using a bar of soap on their face! Here are some of the most popular men's products at spas and salons across the world:

The Grooming Lounge - a phenomenal line created by barbers for men! From hair care to shaving, the guys will love the packaging and ease of use!

Tao Of Man - from cleansers to eye cream and simple packaging, you can't go wrong. There is even a 3 in 1 that is a cleanser, an aftershave, and a moisturizer - perfect for guys who don't want to spend much time on their skin care regimen!

Thursday, January 8, 2015

When I hear a spa is doing a guy's night, I think of the business offering monetary incentives to get guys in the door. I also think of featuring manly-named services to help ease any stress the guys may feel about going into a spa. While this may be the case at many spas/salons, it's not the only approach to a guy's night.

I was reading an article over the weekend about a spa going about guy's night differently than I expected. They pick one night a month (or however often the need seems to be) typically a Sunday, and stay open an extra two hours, for only men. During those two hours, no women are allowed, the spa becomes the man cave. Complete with complimentary snacks and alcohol, the guys can have a staff member help the guys in a laid back manner, pretty much as a personal shopper. They can help pick out gifts for the women in their life, products or even gift certificates. Everything during those guy's nights is also at a discounted rate as an added incentive. As a bonus, the guys can even chat with the staff members about any skin concerns they may be having. They can get treatment and product recommendations without feeling uncomfortable, since all the guys are there for the same reasons!

Having the guy's night event scheduled around holidays (especially Mother's Day, Valentine's Day, etc) is a great way to boost gift certificate and retail sales. Most guys have no clue about quality skin care products for the women in their life, and will trust the recommendations from an experienced professional. Plus, they will get bonus points for an awesome, thoughtful gift!