You only need to spend about 10 minutes watching Today or Good Morning America to see what a finely tuned live video product looks like. (Startups love to dismiss existing “legacy” entertainment tactics. A single successful morning show brings a network $500M+ per year, enough to fund an entire news division. These are not just content affairs; morning shows and 24-hour news channels are highly tuned, technical products, with features designed to make watching them instantly compelling. We’d be wise to study them closely.)

Some really good thoughts in here about how to ensure live video is actually compelling content to consume beyond the novelty of it.