Stock-car racing has long been considered a white, southern sport and while it has diversified geographically is has been slower to do so demographically. Danica Patrick’s pole position for the big race and the buzz surrounding it have so far been emblematic of what Nascar needs to broaden its appeal among women and others who may not have watched races in the past.

Now it looks like she might be bringing in an even more diverse audience than expected. Jackson was hanging out next to Patrick’s car when the reporter found him.