The Woolmark Corporation

Print is not dead, and these bespoke corporate publications prove that print can often be a more appropriate and influential format for promotional activities than digital, as long as the individual elements – paper, binding, cover and finishes – are suitable for the purpose of the book and the brand’s values.

Photo books can be used for all kinds of purposes and one application we see more of as the year draws to a close is bespoke publications for corporate promotions. In this blog we look at three examples created for The Woolmark Company, Sony and ENGIE. Each project had its unique brand values and marketing objectives to achieve, which was clearly reflected in the materials they chose to use. Read on to find out why they selected particular sizes, papers and finishes, and the effect they had on the book.