Meaning

What is the meaning of meaning? We can view meaning at two levels. First, it
is a cognitive process whereby we make sense of the stream of information that
assails us in each moment. At a higher level, deep meaning is what we seek in
life and looks for answers to such spiritual questions such as 'Why are we here?'

So what?

To change minds is to change meaning. If you can change how people create
meaning then you will have a significant effect on other people.

Understand the meaning they have in their lives, what is significant for that
meaning and what is not significant. Find what gives positive and negative
meaning. In particular, discover the process by which people make meaning.