Carhartt WIP x The Village Cry

2018-09-12

In 1976, the photographer Beat Presser began compiling a large-format, black and white publication from his tworoom apartment in Basel. Inspired by the way in whichcultural tendencies transcend national borders, he named it THE VILLAGE CRY — a tribute to Marshall McLuhan’s ‘Global Village’ concept.

The independent publication would soon brim with contributions by seminal fashion photographers, actors, architects, and visual artists. Together with his companion and co-publisher Rolf Paltzer, an aspiring set-photographer, they self-published seven issues, each proving to be a treasure trove of images and ideas. “We had something to say but needed to cry [out] in order to get heard,” Presser remembers.

Ending in 1978, THE VILLAGE CRY provided an authentic platform for a host of cultural creators from a broad range of countries and disciplines, and featured work from the French photographer Gilles Bensimon and Swiss architects Jacques Herzog and Pierre de Meuron. Having been out of print for forty years, the Carhartt WIP Fall/Winter 2018 collection pays tribute to THE VILLAGE CRY, reprinting a selection of its iconic photographs, graphics, and slogans on a selection of t-shirts, sweatshirts and hoodies.