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China’s top court has ruled that Michael Jordan has rights "over the Chinese translation of his surname, cancelling several trademarks that a local sports company registered to market products from swimsuits to soy milk," according to Tom Hancock of the FINANCIAL TIMES. The former NBA Chicago ...

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The NBA and Al Mana Fashion Group announced a partnership that will see the opening of the first NBA stores in the Middle East. The first two NBA stores are scheduled to open in Doha, Qatar, during the '16-17 NBA season, with additional stores in the UAE, Saudi Arabia and Kuwait to follow.
The stor ...

Luxury brand Michael Kors announced a new partnership with McLaren-Honda , becoming the official partner of the Formula 1 team. The partnership aims to amplify both brands' embodiment of a fast, jet-set lifestyle. As the team’s official lifestyle partner, Michael Kors brand ...

Embattled Australian Football League side Collingwood President Eddie McGuire was forced to apologize to his board, but on Tuesday "maintained control of the club despite a backlash from more sponsors over disparaging radio comments aimed at a ­female journalist," according to Greg Brown of THE AUST ...

Jaguar UK is using its Wimbledon sponsorship to offer tennis fans a "unique perspective" of Andy Murray on center court with a new VR experience as part of its #FeelWimbledon campaign, according to Tony Connelly of THE DRUM. Jaguar Land Rover brand ambassador Murray "narrates over the 4D c ...

Scottish Premiership side Celtic signed up U.K. concierge, lifestyle and leisure company Eze Group. Under a major new sponsorship agreement Eze Group will become an official club partner. As well as building awareness through business hospitality and brand advertising at Celtic Park, Eze Group is pl ...

Second Bundesliga side 1860 Munich renewed its sponsorship deal with truck and bus manufactuer MAN until the end of the '16-17 season. The company has been a partner of the club since '06 and became a premium partner in '14. The club did not release any fiancial details of the deal ( 1860 Munich ...

Adidas and the German FA (DFB) on Monday officially renewed their long-term partnership for a further four years, though it was not the long-term deal the German sportswear company was hoping to sign. Adidas will remain the official kit supplier of Germany’s national football teams until &rsqu ...

Australian automaker Holden said that it is speaking to Australian Football League side Collingwood to "discuss the future of our sponsorship" in the wake of comments made by club President Eddie McGuire on radio, according to ABC. The motoring company is one of four "premier partners" of the A ...

French telecom SFR announced it has signed a two-year advertising contract “with the French national team’s newest icon, Dimitri Payet,” according to L’ÉQUIPE. With two goals in three matches at Euro 2016, Payet is “now the ambassador for the telecom in Ré ...

Kit manufacturer Puma said that "it had traced a problem with ripped shirts for the Swiss team at Euro 2016 to a defective batch of material used only in a limited number of home jerseys for the team," according to Victoria Bryan of REUTERS. During Sunday's goalless draw against France, "the shirts ...