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A social networking service also social networking site or sns or social media is an online platform which people use to build social networks or social relations with other people who share similar personal or career interests activities backgrounds or real life connections the social networks are distributed across various computer networks the social networks are inherently computer . Bibliography of research on social network sites aaltonen s kakderi c hausmann v and heinze a 2013 social media in europe lessons from an online survey. Related research on web20 this is a list of web20 centric articles books that use social network sites as central to the discussion beer david and roger burrows