Beauty Tuesday: Virgin x Bare Minerals launch a lipstick

Red is the color these days. Not only is Christian Louboutin venturing into the beauty market, Virgin Atlantic has partnered with Bare Minerals to launched its first red lipstick dubbed “Upper Class Red” ( as opposed to “Fly Coach Coral”).

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Image: Ad Age

You must be wondering, why would an airline launch a lipstick? The people at Virgin Atlantic are not only meticulous about luxury travel, they are also mindful of the lifestyle and image of their cabin crew as well.

Naturally, since the airline won the title of “hottest flight attendants in the sky.” Looking mumsy is not an option. In fact last year, Virgin even debuted their very own red heels called the “Dorothy” to give attendants a little more high-flying appeal.

The newly launched lipstick will be worn as part of the uniform and passengers can purchase the lipstick for $16 at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick, or JFK or through the airline’s in-flight shopping guide.

“Pan Am” may not return for its second season, but who says we can’t still live out our air hostess fantasies?