NEC Direct View LED technology - the future for smart digital signs

Airports exist for the sole purpose of helping passengers to get to where they are going. The journey from drop off to boarding is one of anxiety for most passengers and today the omnipresent function of way-finding is generally left to disparate systems and static visuals. These neither reflect the dynamic and changing nature of the airport environment or the passengers within it. Until today.

The NEC stand #220 at PTE 2018 will showcase NEC Direct View LED, a technology that can be used to replace static way-finding signs with smart digital signs. Direct View LED is the only technology that provides the ultra-high brightness, long-life and flexible size that airport way-finding signs demand.

Ideal for way-finding at drop-off, immigration, check-in, departure halls, piers and gates, visitors to the NEC booth will learn how smart signs can be used to overcome language barriers, emergency situations, change and moves, making the airport experience more pleasant, informative, and easily-navigable for passengers in real-time.

By seamlessly integrating smart signs into architectural surfaces, airport architects and designers can now be more creative in how the building itself can be used as part of the way-finding strategy that will ultimately transform the passenger experience.

Richard Wilks, Global Aviation Business Development Manager at NEC Display Solutions, commented:
“With pressure on airports to deliver higher passenger throughput without terminal expansion, the need to inform and instruct passengers along their journey is fundamental to improved operational efficiency and higher passenger satisfaction. The reliance on a traditionally wholly static way-finding sign strategy is limiting airports’ ability to be agile, and the situation is only going to get worse.”

“That’s why NEC is launching smart way-finding signs at PTE this year. By using operational data to change way-finding content in real-time on the signs, airports can re-direct and re-inform passengers in ways that they have never been able to do before. This could be in the form of emergency messaging such as last call or missing child, or simply to react to a build-up of passenger numbers in an area or a change of gate or queue lane in immigration. Smart signs can also overcome language barriers, especially if connected to known flight departures or arrivals from specific countries.”

“Our stand at Passenger Terminal EXPO will immerse visitors in tomorrow’s journey through the airport and show airport operators how they utilise this new technology to drive passenger satisfaction and increased non-aeronautical revenues,”
added Wilks.

NEC Display Solutions has the
widest portfolio
of airport-related display products and solutions of any supplier globally, with long-term reliable installations in over 200 international airports worldwide including Heathrow, Frankfurt, Copenhagen, Dubai and Las Vegas.

Passenger Terminal EXPO and Conference is the biggest and most respected airport terminal conference and exhibition in the world, with more than 7,000 delegates from over 100 countries, including over 1,650 senior industry decision-makers. The conference attracts visitors from the worlds of airports, airlines, government, aviation authorities and a host of related business executives, who gather to share experiences and discuss ideas that will shape the future development of airports for years to come.

Follow us on Twitter at
@NEC_Display_EU
to keep up-to-date with all NEC Display Solutions news in EMEA. To find out the latest from the event, keep an eye on the hashtag #PTE2018

About NEC Display Solutions Europe

NEC Display Solutions Europe GmbH has its European headquarters in Munich, Germany and is responsible for all business activities in EMEA. NEC Display Solutions benefits from the technological know-how and technologies of the NEC Corporation and, with its own Research and Development, is one of the world's leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and speciality desktop LCDs, via large-size Public Displays for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. Bernd Eberhardt is President and CEO of NEC Display Solutions Europe.

About NEC Corporation

NEC Corporation is a leader in the integration of IT and network technologies that benefit businesses and people around the world. By providing a combination of products and solutions that cross utilize the company’s experience and global resources, NEC’s advanced technologies meet the complex and ever-changing needs of its customers. NEC brings more than 100 years of expertise in technological innovation to empower people, businesses and society.

Based on its Mid-term Management Plan 2015, the NEC Group globally provides “
Solutions for Society
” that promote the safety, security, efficiency and equality of society. Under the company’s corporate message of “
Orchestrating a brighter world
,” NEC aims to help solve a wide range of challenging issues and to create new social value for the changing world of tomorrow.