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BRERA DESIGN DAYS

Kartell by Laufen pays tribute to the importance of craftsmanship in the industrial process, with a special installation and conversation.

Once again this year Kartell by Laufen has decided to take part in Brera Design Days, an important moment of reflection and debate on design, involving the entire neighborhood, with the aim to create a dialogue with the city during Milano Fall Design Week. From 6 to 12 October, evenful days followed one another in a succession of meetings, exhibitions, conferences, workshops developed in 60 events distributed in 24 locations and 20 showrooms in Brera Design District, with more than 3000 participants. On the evening of 12 October Kartell by Laufen invited Marco Sammicheli, design curator, journalist and editor of the magazine Abitare, and Ludovica and Roberto Palomba, the designers of the collection, for a conversation with the title “Producing culture has no scale.”

The event started with the screening of the Laufen company movie directed by Marc Comes, where visitors had a first-hand experience of the entire production process, from the raw materials to the finished product, by way of the countless phases involving eyes, hands and tools to lead to an impeccable final result. The conversation touched on many topics such as the integration between industrial process and craftsmanship, the role of the culture of design and product in the process of creating and the work of a designer seen as a reaction to the transformation of society.

The still fundamental role of craftsmanship and handiwork emerged during the dialogue: in spite of standardisation, a true culture of design and product is still conserved, even in a context of mechanised and technologically advanced production with a strong vocation for innovation like that of Laufen. Craftsmanship and industrial processes are intertwined, nurtured by major investments in research and development and by increasingly sophisticated technologies that have led to revolutionary inventions like SaphirKeramik, the strong point of Kartell by Laufen, a collection born from the merger of Kartell's iconic plastics and the Laufen’s Swiss ceramic quality, combined to redefine the bathroom concept.

Laufen Key Information

LAUFEN company portrait

Laufen AG is a complete bathrooms specialist. The Swiss company has international operations and its headquarters are in Laufen, Basle-Land Canton in Switzerland. It produces sanitary ceramics and also sells spa solutions, bathtubs, shower trays, bathroom furniture, bathroom accessories and faucets.

LAUFEN facts and figures

The personality of this highly traditional Swiss brand reflects a symbiosis of design, quality and functionality. LAUFEN, the premium brand under the ROCA umbrella, is one of the world's leading manufacturers with a global distribution network.

LAUFEN designers

Although exquisite craftsmanship has always been a trademark of LAUFEN products, a great deal of thought goes into their design too. For several decades now, LAUFEN has had positive experience of the successful collaboration with outstanding architects and designers.

"Light Angles":
The rigid geometry of the ceramic items is tempered by the multicoloured lightness of the transparent plastic elements. A complete bathroom project inspired by the iconic design of Kartell together with the quality of Laufen.

As multifaceted as life itself:
"With living, LAUFEN presents bathrooms that are as multifaceted as life itself and designed for modern living: each of the four living models blend harmoniously into various lifestyles."

Weightless aesthetic:
Elegant, inviting and almost weightless objects, the pieces work with simple lines, creating soft yet extremely stable walls. The collection includes a wall-mounted washbasin, a countertop or half inserted washbasin bowl, as well as high-quality bathroom furniture and two bathtubs.

Lovingly made:
A bathroom for children must be imaginative, colourful and playful – like the florakids line from LAUFEN. In terms of form, function and size, it is ideal for the needs of kindergarten kids.

More space for individuality:
we offer solutions for concealing faucet technology behind the wall for easy access. A solution that emphasises the architecture, conveys a homely atmosphere and helps make best use of space.

The curveplus range really impresses
customers with a weakness for graceful design. The bathroom collection combines ergonomics and emotional appeal in a compact form, exuding a unique feeling of sensuousness in the bathroom.

Design in its perfect practical form:
The clear modern lines inspire instantly, and impress with their timeless distinctive look. Rounding the square creates fascinating contrasts between planes and rounded contours.

"Light Angles":
The rigid geometry of the ceramic items is tempered by the multicoloured lightness of the transparent plastic elements. A complete bathroom project inspired by the iconic design of Kartell together with the quality of Laufen.

SAPHIRKERAMIK
The high-quality composition of SaphirKeramik bestows possibilities and versatility never seen before upon the base material, enabling shaping. Edge radii of 2-3 mm are thus technically feasible.

PRODUCT NEWS
Laufen presents breathtaking new products for the entire bathing experience. SaphirKeramik is once again playing a starring role, with new collections to dazzle from Konstantin Grcic, Ludovica+Roberto Palomba, Toan Nguyen and Patricia Urquiola.

PRODUCTION
Profound knowledge in manufacturing the most challenging designs. Development and manufacturing work closely together in a perpetual search for the optimal realization of design and quality.

NEWS
There is always plenty of news in the Laufen world, whether it is covering events, new products launches, references or design news. Browse around all the latest stories, including our social media feeds, in our Newsroom.

PRESS RELEASES
Be it designer bathrooms, the brand or the company – LAUFEN is packed with topics and innovations of potential interest to journalists. Need more information for your research? Download complete press kits here.

MEDIA CONTACT
Are you a journalist looking for a local contact? Our network of professional PR agents are equipped with all the latest press releases, hi-res images and knowledge to answer your questions. Find contact details here.