Lausanne (ots) - SmallRivers, specialized in the development of
distributed web services, just launched its new service. It allows
content editors and bloggers to clip an intelligent micro-code on
their content, providing their viewers with immediate access to
related content and blog discussions published elsewhere on the web,
as well as the possibility to interact with the viewers of these
other sites; all without ever leaving the initial site.

In this age of the "social web", we believe interconnecting
related content found across multiple sites and blogs can be a
powerful and pertinent socializing element. Bringing people together
based on shared interests.

A SmallRivers "portable content network" enables the transient
gathering of distant communities and audiences around shared content,
regardless of where they are located on the web. We see in this new
content-based networking paradigm a strong added value for both
end-users, by enriching the pertinence of their browsing experience,
and content editors, by making their content more widely available on
other sites.

We already benefit from the support of several international
organizations and NGOs; the very first to initiate such networks is
WWF International. This service is also open to any content editor
and connects to every type of content.

SmallRivers is a start-up initiated by Edouard Lambelet,
previously co-founder of MNC (sold to Alcatel-Lucent in 2004) and
Iskander Pols, previously senior manager at HP Europe. SmallRivers is
financed by business angels, a VC fund Venture Incubator and backed
by the Canton de Vaud (Swiss state government). SmallRivers is
located on the EPFL PSE Campus.