Norway reopens Lyoness pyramid scheme investigation

Back in 2014 the Norwegian Gaming Board wrapped up an investigation into Lyoness. The conclusion of the investigation saw the Gaming Board confirm Lyoness ‘does not engage in illegal activities in Norway‘.

Citing new “tips about Lyoness and Lyconet” from the public (media reports cite over fifty), the Norwegian Gaming Board advises they’ve sent Lyoness “information letters” regarding the country’s pyramid scheme laws.

A response to the concerns sent to the Gaming Board by the public has also been sought.

No doubt Lyoness’ lawyers will try to bury the concerns with mountains of marketing material, as they did the first time the Gaming Board investigated.

Whether or not that works for a second time remains to be seen. The ongoing complaints about the company suggest Lyoness affiliate losses have continued, despite pseudo-compliance introduced by Lyconet.

Although there’s no concrete news of legal action being filed, an interview by Bergensavisen revealed at least one Norwegian Lyoness affiliate is attempting to recover their losses.

Speaking with attorney Josef Fromhold, he revealed that one of his clients was a Lyoness affiliate in Norway..

Bergensavisen did attempt to reach out to the affiliate for comment but she declined through her lawyer.

Fromhold estimates that currently there are around a thousand Lyoness affiliates involved in civil action against the company across Austria, Sweden, Germany, Greece, France, Latvia, India and Australia.

Footnote: The Bergensavisen report cited in this article is not available to the public (hence no link). I was made aware of it and cited the original publication via a reader.

Update 20th January 2018 – On January 11th the Gaming Board sent Lyoness a letter informing them of their findings.

Google translate is barely enough to keep up with the legal terms, but I did get the gist about most of the terms and conditions of Lyoness being ruled illegal and void, and there will be a class action lawsuit.

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