Ticket sales and other sources of earned income account for only 66% of our operating budget needs. In order to successfully continue to preserve and operate the Alex Theatre and to cultivate and promote the arts in Glendale, we must rely on the generous support of individuals like you.

I Heart Glendale Arts is a time for Glendale residents to come together to raise funds to support Glendale Arts.

By engaging Glendalians to support the arts, we can fulfill our mission to oversee and maintain the historic Alex Theatre, provide resources for artists and non-profit organizations and manage the Glendale Pops Orchestra.

Why should people care about the Arts?

The arts are fun, they nourish our souls and recharge our spirits, they brighten our horizons and make us see the world in new and exciting ways. The arts are economic generators; they build communities, support a variety of industries and rejuvenate urban environments.

In the City of Glendale, total arts and culture spending is more than $12.4 million a year - with over $5 million generated by arts organizations. Of that, $7 million is generated through audience related spending, roughly $30.00 per person.

Why should people support Glendale Arts?

Glendale Arts is one of the city’s leading non-profit institutions. Recognized in 2011 as the Glendale Chamber of Commerce’s Organization of the Year, Glendale Arts has invested tens of thousands of dollars in restoration, upgrades and programming at the historic Alex Theatre.

In 2009, Glendale Arts launched the GA arts and community web site (www.GlendaleArts.org). Today, the site attracts more than 50,000 visits per month.

This past November, Glendale Arts launched GA Tickets. GA Tickets is a safe, convenient way to buy and sell tickets for events, performances, benefits and much more. Managed and operated by Glendale Arts’ experienced box office team, GA Tickets offers 24/7 online sales, low service fees and social networking features. In the Spring of 2012, Glendale Arts will partner with Glendale Community College to launch a ticket outlet on the GCC campus, train and use student workers and provide ticket services for GCC dance, music and theatrical performances. Glendale Arts has had a ticket outlet at The Americana at Brand since 2009.

In 2011, Glendale Arts launched the Glendale Pops Orchestra. Under the direction of GRAMMY Award winning arranger & musician Matt Catingub and with some of LA’s finest musicians, the premiere season includes such guest performers as Kenny Loggins, Dave Koz, David Benoit, Patti Austin & Monica Mancini and the Glendale Youth Chorus.