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Our Most Asked Questions (click to reveal answer)

Why Is Keyword Research Important?

Most websites fail to achieve high search engine ranking results because of badly chosen keywords. Identifying the correct keyword search terms to use on your website is absolutely crucial to the success of your online business.....
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How Can I Create A Search Engine Friendly Navigation Structure For My Website?

Your website’s navigation structure is an extremely important element of the search engine optimisation process. If your website’s navigation structure is poorly designed then Google and the other search engines will struggle to index all of your web pages.
The search engines use automated software to crawl your site and rely on the navigation links embedded in your code, to move from page to page.
There are two main elements to consider when designing your website’s navigation structure........
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How Can I Improve My Web Page Content?

The more relevant text based content that exists on a web page, the better. This is because search engine spiders will analyse this text in order to understand the topic, content and relationship with other web pages. Not only is more text important from a search engine ranking perspective, it is also of value to your websites visitors.
The following top 5 web page content ideas will help you to improve your web pages:.....
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How Can I Optimise My Videos?

Video search engine optimisation should be an important part of any online video marketing strategy and understanding how to harness the power of video search engine optimisation is a worthwhile investment of time, for any website owner........
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What Are The Main Advantages Of Utilising Long Tail Keywords?

Making use of long tail keywords provides a powerful strategy for targeting potential buyers, especially if you are operating in a really competitive and saturated market sector. Long tail keywords are proven to rank a web site much more highly within the search engine ranking results, compared with more competitive and shorter keyword search terms........
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What Is Social Bookmarking?

Social bookmarking is a method by which your content is published and promoted on a wide selection of social media websites such as Facebook, Delicious, Plurk, Reddit and many others.
Bookmarking your individual web pages and syndicating your content across as many different social media sites as possible will help to improve the link popularity of your website and ultimately your search engine rankings.
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What Is The Difference Between A 301 And A 302 Redirect?

Sometimes it is necessary to delete a page from your website either permanently of temporarily. When this happens it is important that you provide specific instructions to the search engines, in order to protect your Page Rank and back link profile. If you do not follow the correct procedure for this, then you will lose all of the ranking collateral and link popularity for the deleted page........
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How Can I Use Google Webmaster Tools To Improve My Search Engine Optimisation Results?

By registering your website with Google Webmaster Tools you will obtain useful information on how Google perceives your website. You will be able to identify any potential problems with your sites navigation and overall design structure. This will enable you to make appropriate changes to your website, in order to improve your search engine optimisation results........
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Where Can I Get More Information On The Benefits Of Developing A Mobile Website?

Our FREE mobile website design report explains the benefits of why it is important to create a mobile optimised website for your business.
Also included is a wide range of mobile internet usage statistics to help you to properly evaluate this important website development opportunity.....
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How Can I Use Pinterest To Promote My Business?

If you are not familiar with Pinterest then the following articles and videos on How To Use Pinterest To Promote Your Business will help you to gain a better understanding of the benefits offered by this major social media marketing channel.
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What Are Meta Tags On A Website?

Meta tags provide important information for search engines and are contained in the head section of your webpage’s HTML source code. Meta Tags cannot be seen by visitors to your website, but are used by search engines to identify information on the specific topics of a web page. Although your website’s code may include a wide range of different tags, there are three important meta tags that search engines use to obtain information about the content of your website.....
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How Does Banner Advertising Work?

Web banner advertising campaigns can be set up to target specific countries or regions such as Europe, Asia or even Worldwide. Demographic targeting options are also available to fit the target audience for specific products or services. There are many different publishing networks to choose from and each network offers varying levels of geographic, demographic and behavioral targeting......
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