Right brain/left brain marketing leader with 15+ years of hands-on experience creating, planning and executing programs, campaigns, and launches in support of strategic growth. Expertise includes the successful quarterbacking of highly integrated brand identity, re-brands, print, video and digital projects – from conception to completion – that differentiate brands and create preference.

I combine a breadth of client-side and agency experience with an orientation towards creativity, service and fun, while solving business problems through partnerships, design and technology.

Ensured the satisfaction of client relationships by overseeing accounts and providing strategically sound branding and advertising that uncovered the simple truth of who clients are and what they need to be. Magnet 360 partner agency

Served as primary point of contact between clients and agency with responsibility for ensuring integrated B2B and direct-to-consumer campaigns, re-brands and product launches were on-brand and exceeded expectations within requirements. A 4A's agency.

Recruited to $40M non-profit to define and strategically communicate value proposition through a re-brand and communications plan consistent with aggressive growth and diversification strategy in support of mission to create jobs for people with disabilities.

Sept
2000 -
Oct
2005

Marketing Manager / Manchester Companies

Developed and executed integrated marketing plan to increase turnaround management engagements for companies in distress and build investment banking offering.

Executed marketing communication plan for launch of IT consulting firm Nuvolution, including identity, collateral and web design, creation of e-mail marketing and contact databases, press releases, templates, presentations, and maintenance of all materials.

AGA MedicalFair IsaacJUUT SalonspaKids HairTiro Industries

Education

1996
-
2000

Loyola University Maryland

BA
in
Communications, Specializing in Advertising
Activities: Loyola College Swimming