Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

Baynote, a leader in personalization and digital marketing optimization, announced that co-founder and CTO Scott Brave, Ph.D., will participate in a panel discussion today at the OMMA Behavioral conference in New York City entitled “Recommendation Nation: Advancing the Art of Digital Suggestion.” The conference, which takes place annually with renditions on the East and West Coasts, convenes the leading minds in digital advertising to examine the latest developments and best practices in behavioral targeting.

In his session, Brave will share insights on how recommendation engines can increase sales as well as brand loyalty, and how these technologies have evolved far beyond those widely popularized by the likes of Amazon and Netflix. As a recognized thought leader on digital personalization and recommendations, Brave will also share his predications on where the technology is headed with consumers demanding more personalized experiences online and accessing the web on all devices.

As CTO of Baynote, Brave directs all ongoing development of the company’s unique UseRank® technology, which analyzes micro-behaviors to determine customers’ intent and content engagement, identifies other customers who share that intent, and finally promotes the content and products that those other customers find useful and engaging. Today, Baynote powers personalized recommendations, search and landing pages on more 300 websites, including AT&T, CA, Dell, Expedia, Intuit, Fox, Urban Outfitters and VEVO.

Prior to Baynote, Brave was a postdoctoral scholar at Stanford University and served as lab manager for the CHIMe (Communication between Humans and Interactive Media) Lab. He is an inventor of six patents and co-author of more than 25 publications in the areas of human-computer interaction and artificial intelligence.

About Baynote
Baynote (baynote.com) provides personalization and digital marketing optimization solutions that power the adaptive web, an emerging standard in customer experience that is always personal, relevant and convenient. By observing engagement patterns among like-minded individuals to understand user intent, the Baynote Adaptive Web Suite™ automatically optimizes and adapts the online experience, leading to increased conversions, revenue and loyalty. Baynote’s customers include: AT&T, CA, Dell, Expedia, Intuit, Fox, Urban Outfitters and VEVO. The company is based in San Jose, Calif. with additional offices in the U.K. and Germany.

PRZOOM / PRTODAY - Newswire Today disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Baynote, Inc. securities in any jurisdiction including any other companies listed or named in this release.