Few Web Updates / Insights – Part 2

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Chrome Surpasses Firefox To Become Second Most Popular Web Browser.

“iPhone” topped Yahoo‘s U.S. top searches list for 2011, edging out Casey Anthony, Kim Kardashian and Katy Perry. Previously, it happened in 2002, when PlayStation 2 took the number one spot.

Google+ is rolling out a feature that allows its users to make free conference calls within Hangouts.

According to ComScore, YouTube passed 20 billion Video Views in October 2011.

77% of job seekers are using mobile to look for work in US.

Facebook launched a seamless messaging system. Mark Zuckerberg talked about conversation history and social inbox lists to aid filtering. This new system integrates other messaging systems, sms, facebook, chat in one. An iPhone App is available now.
In addition, you can now get an @facebook.com e-mail address if you want it. Mark Zuckerberg said: “This is not an e-mail killer,”. This will be rolled out over the next couple of months via invite system. For more detail: Facebook Blog.

Yahoo Contributor Network: Yahoo is inviting people to contribute to many of its most popular sites with the launch of the Yahoo! Contributor Network, a new platform for people to publish their creative content on Yahoo!. The Yahoo! Contributor Network is an evolution of the Associated Content platform and will bring contributions from more than 400,000 writers, photographers, and videographers to the Internet’s largest media destinations, including Yahoo! News, Yahoo! Finance, Yahoo! Sports, and even the Yahoo! homepage, among many others.“The launch of the Yahoo! Contributor Network is a great example of how Yahoo! is executing against its content strategy. In less than six months since the acquisition of Associated Content, we’ve completely retooled the platform in order to bring the people’s voice to Yahoo!,” said Carol Bartz, CEO, Yahoo!.

Ask.com is dismissing search engine and concentrating on question and answer service.
The Internet search engine that media mogul Barry Diller acquired for $1.85 billion to compete with Google Inc., is cutting 130 engineering jobs and conceding much of its search business to competitors. Ask.com, a unit of Diller™ IAC/InterActiveCorp, is dismissing engineers based in Edison, New Jersey, and in Hangzhou, China, and ceasing work on its algorithmic search technology, according to Ask.com President Doug Leeds.The search unit will consolidate its engineering operations at its headquarters in Oakland, California, and focus its resources on developing its online question-and-answer service. Twenty of the engineers currently working in New Jersey will be asked to relocate to Oakland, the company said. BLeeds said that Google has become too powerful a competitor to justify Ask.com continued pursuit of those search users. More details: Bloomberg

Google entered into fashion based e-commerce Industry with the launch of www.boutiques.com.
Google wrote in their blog: “Today, we’re excited to share with you our first step towards realizing this goal. It’s called Boutiques.com: a personalized shopping experience that lets you find and discover fashion goods, by creating your own curated boutique or through a collection of boutiques curated by taste-makers—celebrities, stylists, designers and fashion bloggers. Boutiques uses computer vision and machine learning technology to visually analyze your taste and match it to items you would like.” See here: Google Blog

Google Hotpot: Hotpot is an online, friends-based recommendation engine that takes scores you give places using Google Maps and uses that information to improve your own place search results and those of your friends.

Will post a detailed write-up on Google Hotpot as it’ll be an upcoming trend for search so be ready for it.

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