As if there wasn’t already enough going on Sunday nights TV-wise, with True Blood, The Leftovers, and John Oliver on HBO and The Strain on FX — since AMC doesn’t have anything going on right now they’re just like, f*ck it, we’ll dump a bunch of Breaking Bad episodes out there. So, that’s what they’re doing. Starting this Sunday, August 10th, through October 5th, AMC is going to be running the entire series of Breaking Bad from the pilot to “Felina” from 5pm to 1am every Sunday night, with exclusive cast and crew interviews to sweeten the deal. Which means, depending what you’re already watching, you could effectively get in four episodes before True Blood (or just skip True Blood, I won’t tell), and one in after John Oliver. And yes, true, you can just as easily watch on Netflix, but that takes effort. Whereas if I’m flipping through channels and see Breaking Bad on? I will never not watch.

Eight hours in front of the television every Sunday? No big, just HOOK IT TO MY VEINS. Not included by AMC: The giant spatula you’ll need to pry your ass off the couch afterward and hose of ranch dressing.

Eh. I really don’t think this will draw ratings. It hasn’t been off long enough for it to have any nostalgia. I have little desire to consume old BB in this manner. Pretty sure most hardcore fans already own the series in some form or another. Seems like a desperate ploy by a struggling network.

While this may not appeal to the hardcore fans, this is a great opportunity for (1) all those people who never got into it because the series was half over before they heard how good it was and (2) fans to indoctrinate non-viewers into the world of Heisenberg. For me anyway, it’s easier to queue up an episode on the DVR than to go into Netflix.

…the show is still on Netflix, right? I get some people might stumble upon it, but not sure why this would strain the Sunday night viewing for anyone who has a Netflix account. A nice “switch to during commercials” option during Sunday Night Football, sure.