The USA Today Ad Meter is the most prestigious Super Bowl ad ranking. The newspaper launched the Ad Meter in 1989. This year, USA Today will be taking a look back at the previous winning Super Bowl ads, giving fans the opportunity to pick their all-time favorite beginning today The competition will feature bracket-style, round-by-round voting and will close on January 31st.

The 30th-anniversary competition includes last year’s winning spot, Kia’s “Hero’s Journey,” previous winning ads from PepsiCo, and 14 ads from the all-time high winner, Anheuser-Busch InBev.

“For 30 years, people have used Ad Meter to voice their opinions on the biggest ads of the year,” said Andy Yost, chief marketing officer, Gannett | USA Today Network. “This year, we are excited to bring the winners of the last 29 years together for a competition to crown the best of all time. The competition is stiff, but we trust that the best will rise to the top.”

The 32 commercials in the anniversary bracket include the 30 winners from the past 29 years of Ad Meter (two tied for the top prize in 2011). To round out the bracket, the two highest-rated, second place finishers are also included. To vote visit Ad Meter 30th Anniversary bracket site. Find all competing Super Bowl ads listed below.

The 32 Super Bowl Ads competing in Ad Meter

1989, American Express, “Jon Lovitz and Dana Carvey go to the Super Bowl”

Obviously, the USA Today Admeter 2018 will also allow fans to vote for this year's Super Bowl commercials. Check out 20 Super Bowl 2018 ads that have been announced so far and watch the first fully released Super Bowl 2018 ad starring Matt Damon. This much lower than in past years at three weeks ahead of the Big Game. Super Bowl advertisers are announcing their expensive commercials closer to the Big Game than in past years as consumers attention span is decreasing. Another factor is the fear of social media backlash in case the commercials hit the wrong buttons.

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