Analysts Assess Salesforce’s Plan to Connect Everything

Salesforce.com triggered a lot of buzz on Twitter Monday with its new plan for a technology platform, the centerpiece of a glitzy San Francisco conference. But the significance of the new offering is also generating considerable debate.

The company is styling what it calls Salesforce1 as a way to pull together two pillars–mobile devices, with all their associated apps, and the “Internet Of Things”–a ubiquitous new buzz phrase for all manner of other connected devices and sensors. Both can generate a flood of data about customers that could play a big role in sales and marketing, Salesforce.com’s speciality.