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How to Use a Video in Email Marketing

How many people are more excited to watch videos now as compared to before? You can expect that there will be a lot of people who will be excited especially if they find the videos interesting. What if you could get people’s attention by sending a video through your emails? This strategy has been done by other companies in the past. It can be something that you can use too to keep your customers interested.

You need to have the right information and skills to use videos in email marketing correctly. Campaign Monitor will provide you with the details that you need. You will be sending videos through your emails like a professional in no time.

The Benefits of Using Videos in Emails

Are you still not convinced why the use of videos should be done right now? There are certain advantages that you can get such as the following:

You will increase the possibility that people will open your email.

There will be more people who may click on the video or the link after the video after watching.

This can help reduce the number of people who will unsubscribe to your emails.

Using Video in Email Marketing

How will people become interested in the video if they do not know what the video can offer? You can create static images. If people like what they see so far, they can click on the play button. There is even an option available wherein the subscriber can watch the video again.

Another option available is to include animated GIFs. The GIF is very popular and there are a lot of applications that will allow you to make your own GIF easily. When people see the animated GIFs in action, the more that they will be interested in the product or the service that you are trying to promote through email.

The most common way to add a video to your email is by embedding the video in your email. This might require some technical skills on your part but as long as you know how to do this, then it will not be a problem.

Are you prepared to keep your subscribers interested by placing videos on your email?

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