(Photo: Burger Singh/Instagram)

As the Indian Army announced it has carried out surgical strikes on terror camps across the LoC, Gurgaon-based fast food joint chain Burger Singh sent out an offer to its customers.

The message read, "In light of the surgical strike by Indian defence forces on terrorist camps (POK). We offer 20% discount on all orders." It asked customers to use the coupon code : fPak20, to avail the offer.

The response was what it had not bargained for, as the restaurant was immediately called out on social media for the "highly insensitive" and "opportunistic" offer.

When News18.com contacted Burger Singh, Apurba Haldar, a representative of the food joint said, "We would like to establish that we support the government's decisive and prompt action to preserve the honour of our armed forces and the dignity of our country. We are AGAINST terrorism and love our nation. It was never our intention to hurt, harm or otherwise prejudice anyone or their beliefs. As a response to all the love and some hate coming our way across social platforms, we announce an increase in discount to 30% with a politically correct Coupon Code - strike30."