Ignite Holdings was founded by a team of British insurance experts with many combined years of industry experience in global markets.

Their aim is to invest in emerging digital insurance markets and to bring the very best practices from the UK.

The UK insurance market, the largest in Europe and the fourth largest in the world, is globally renowned for its robust consumer protection and the focus on satisfying customer need. It is structured to provide personalized pricing based on consumer behaviour: careful people are rewarded with lower premiums and added benefits.

The British insurance team also bring with them specific experience to challenge insurance markets to offer a service that answers customer frustrations and adapts to modern, intelligent lifestyles. UK consumers expect total transparency when they buy insurance and will compare cover and price online. 77% choose their car insurer and 37% their home insurer by going online.

Ignite Holdings’ founder and Executive Chairman, Steve Hardy, has a proven track record of digital insurance start-ups and large insurance organisations.