TORONTO - Jude Law has taken an upscale Canadian fireplace-maker, Paloform, to court for apparently wrongly using his face to advertise its wares on Facebook.

TMZ.com on Friday reported that the British actor filed the lawsuit in Los Angeles County Superior Court, alleging that the Toronto-based concrete firepit maker used his face on its website and Facebook page without permission.

To back his case, Law refers to himself in the lawsuit as "one of the most recognized, highly regarded, critically acclaimed and commercially valuable motion picture actors in the world," according to the report.

Paloform’s Facebook page on Friday appeared to no longer feature any photos or likeness of Law.