Eye Ojo launches new Nines brand at ICAST

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Eyewear manufacturer Eye Ojo launched its new brand, Nines, at the Bassmaster Classic in Houston earlier this year and followed that up with an impressive display of the product’s qualities at this week’s ICAST.

Using ‘eye-opening’ graphics, the company’s staff challenged visitors to test their own sunglasses against the UV blocking performance of Nines.

“Our lenses incorporate NIRTECH technology to block 98% of infra red rays,” said Sales Manager Ryan Dunn, as he impressed another visitor with his on-booth demonstration. “The optics in these new lenses are very advanced.”

The Eye Ojo team in Orlando included Bassmaster Elite pro Josh Bertrand, an advocate of the brand. Eye Ojo is owned by Roger Hsu and is headquartered in Ontario, California. The company attended ICAST for the first time last year.