On the final Saturday of primetime from PyeongChang, South Korea, NBC Olympics coverage delivered a Total Audience Delivery (TAD) average of 13.5 million viewers, according to data by Nielsen, and digital data from Adobe Analytics — up 2 percent from the final Saturday of the 2014 Winter Olympics from Sochi, Russia (13.3 million), which did […]

NBC Olympics’ primetime coverage of the second Saturday of 2018 PyeongChang Olympics competition posted a Total Audience Delivery (TAD) average of 16.1 million viewers, according to live plus same day fast national data by Nielsen, and digital data from Adobe Analytics. This marks a 6 percent drop from the comparable Saturday evening of the 2014 […]

The Jan. 27 edition of NBA Saturday Primetime on ABC – the Golden State Warriors defeated the Boston Celtics in a 109-105 thriller – generated 4.678 million viewers, up 44 percent from 3.259 million viewers for last season’s comparable game (Warriors-Clippers). The game also bested last week’s Saturday Primetime contest of Warriors-Rockets by 4 percent. […]

For the second consecutive year, a Patriots home game in the NFL Divisional Playoffs was the lowest-rated NFL postseason telecast since 2009. Its 35-14 victory over the Tennessee Titans this year was the least-watched since 2009 as well. But CBS still dominated this Saturday night in all key figures, by far. (Source: Sports Media Watch) […]

Combined with its ABC simulcast (15.96 million), the AFC Wild Card Game between the Tennessee Titans and the Kansas City Chiefs drew 22.11 million viewers on ABC and ESPN — the least-watched NFL playoff game since 2012 (Cincinnati at Tennessee on NBC: 21.9 million). (Source: Sports Media Watch) What follows are the Live + Same […]