Nick Gray, Founder of Museum Hack, spoke earlier this month at the Skift Global Forum about passion-based entrepreneurship in the travel industry, and was the most popular speaker of the day, judging by the feedback we got.

Hence we decided to start rolling out the videos of the Forum starting with his lunch-time talk.

“I think when you do something for passion,” Gray told Skift earlier this year. “You have to start by doing it for your friends for free. You have to get really good at it. When you shift it to a business and start charging people, it becomes less about your experience and more about the customers’ experience.”

The un-tour, tour company was born out of founder Nick Gray’s personal hobby of taking friends to the Met on Friday and Saturday nights and telling them great stories about the works he liked best. Now Museum Hack takes visitors to the Metropolitan Museum of Art or American Museum of Natural History in New York City for fast-paced and hilarious tours of selected pieces of art. Its guides tell surprising and often blush-worthy stories about the time period the art represents, the artist, or the work itself.

“Our tours are for people who don’t like museums.” Gray told the audience at the Skift Global Forum.

Over the next three weeks, we will publish in full the presentations and interviews from the Forum. To follow along as they are added, bookmark this page.