BUPA Branded QR-Code

While scouring the Apple iTunes app store, I stumbled across the BUPA Fitness App. Checking their website, I noticed that BUPA made their very own branded QR-Code.

I think it’s one of the most promising branded QR-Codes I have seen. What they’ve done is basically make all black squares transparent and place a background behind the QR-Code. In the center, we can then see the BUPA logo.

Hopefully this will set the standard for others. If only they had tracked their scans, the stats of how many scanned their QR-Code would have been invaluable when trying to encourage others to suit.