Author: Emmie Bish

With the world getting smaller through means of technology and screen interface, what people see matters. An advertiser must take into account all perspectives of society when deciding what type of media campaigns they put out. Digital media has taken over the modern age. Advertising specifically carries great power and influence over their audiences. Throughout history we can see the types of influence media can play in a culture.

Convenient, stylish, and budget friendly?! That’s all any consumer could ever ask for. These three concepts are at the core of The Container Store and Wayfair’s company values. The Container Store is an organizational supply retailer and Wayfair is an e-commerce store that specializes in home goods. Both companies are life savers when it comes to furnishing, decorating, and organizing a space.

It’s okay to admit it. Ads are annoying. They can be so controversial, political, or seemingly pointless. But what kind of ads are never controversial or annoying? Ads with dogs.

Pedigree is a specialty pet food store that has been around since 1957. Pedigree has released countless commercials, magazine ads, radio ads, and more. One of their campaigns was titled “A Dog Makes Your Life Happier. Adopt.” This campaign does not directly market their products or encourage you to buy dog food. Instead this campaign focuses on adopting dogs, instead of shopping for them. They are referring to their promotional deal where if buy a Pedigree bag of dog food, they will donate another bag to shelter dogs.

If you were watching the Academy Awards on February 26th, 2017, you may have noticed a commercial that was a little bit different than the rest. This ad was not promoting a product or service, rather it promoted an idea that was heard by millions. It promoted the truth.

Social media advertising has quickly become a critical part of a company’s marketing campaign. Social media can help to increase traffic flow to your site or improve your company’s SEO. Social media is an easy and effective way to build relationships and connect with your target audience. Social media advertising has taken over the world of digital marketing. Some ads catch your eye and draw you in while others make you do a double take at your screen because you can’t believe that ad really got released to the public. Here are 3 of the best and 3 of the worst social media advertising campaigns from the past year (in my humble opinion).