Liftoff Releases 2017 Mobile Gaming Apps Report

What should you expect to pay to acquire a user willing to spend in your game? When should you run campaigns to capture and convert valuable users? Which gaming app categories have the competitive edge when it comes to engaging and converting users? This report addresses these questions – and more.

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The 2017 Mobile Gaming Apps Report draws from Liftoff internal data from October 2015 through October 2016 – which spans 7+ billion ad impressions across 3+ million app installs. The report tracks the cost of installs, registrations, and in-app purchases (IAP), and breaks down data by platform (iOS and Android), user demographics (gender), and region (North America, EMEA and APAC). Finally, the report compares data across a variety of gaming categories, including action-adventure, card, casino, puzzle and strategy.