Introduction to late 20th century theatre

Programme for Entertaining Mr Sloane

This programme for the New Arts Theatre Club, a London fringe venue, was produced in 1964. There is an ironic contrast here between this non-traditional venue featuring a politically challenging play and the advertising sponsorship of the mainstream companies such as 'North Thames Gas' and 'Senior Service' (a major tobacco company). This programme is a pictorial reminder of the constant balance between new art and traditional forms of funding and fundraising that the theatre has always had to maintain.