Wednesday, November 28, 2012

CNN has best monthly
performance in total day in over a year among both total viewers and in
the key demo 25-54 and in M-F prime among 25-54

CNN has substantial
growth vs. a year ago in both total day and weekday primetime

In the key demo 25-54,
CNN grew more than the cable competition in both total day and M-F
primetime vs. a year ago

Starting Point with
Soledad O’Brien has its best month since launch

Erin Burnett Outfront has best month since
launch

AC 360 has best month since
launching at 8pm

Piers Morgan Tonight has best month in over a
year(since
March 2011)

All three hours of The
Situation Room with Wolf Blitzer have substantial growth in November

CNN dayside tops MSNBC
in both total viewers and the key demo 25-54

CNN had substantial growth in
November increasing +59% in total day/total viewers (652k vs. 409k) and +98% in
total day/demo 25-54 (241k vs. 122k) vs. a year ago. In weekday
primetime, delivery increased by even more robust margins -- +72% in total
viewers (1.254m vs. 729k) and +131% in the key demo 25-54 (494k vs. 214k).
This represents CNN’s best monthly performance in total day in over a
year among both total viewers and in the key demo 25-54 and in M-F prime among
25-54.

Starting Point with Soledad
O’Brien had its best month since launching
in January, growing double digits from a year ago. In total viewers the
morning program was up +36% (393k vs. 290k) and increased 44% in the key demo
25-54 (164k vs. 114k).

Erin Burnett Outfront also had its strongest month since launch (October 2011)
in both total viewers and in the key demo. The show had the most growth
in total viewers compared to the competition, increasing +52% (774k vs. 510k)
and also increased +81% in the key demo (254k vs. 140k).

AC360 at 8pm had its best month since launching in August
2011. Versus a year ago, AC 360 was up +41% among total viewers
(914k vs. 650k) and +63% in the key demo (313k vs. 192k). AC at
10pm also had solid gains vs. a year ago, increasing +20% in total viewers and
+34% in the key demo 25-54.

At 9pm Piers Morgan Tonight
had its best performance in both total viewers and in the key demo since March
2011 (Japan
earthquake). In November, PMT increased +44% in total viewers (905k vs.
629k) and +73% in the key demo (271k vs. 157k).

The Situation Room with Wolf
Blitzer had substantial growth in November, with all three hours increasing
among total viewers and in the key demo vs. a year ago. Situation Room at
6p saw the most sizeable increases in total viewers compared to the
competition, increasing +83% (938k vs. 512k) and also increased +169% in the
key demo (326k vs. 121k).

During dayside (weekdays 9a-5p)
CNN topped MSNBC in November in both total viewers (701k vs. 687k) and in the
key demo (233k vs. 206k).

Now
that all the final data is in from Election Day, CNN was:

#1 on cable news during election
night (7p-2a) in total viewers, 25-54 and younger viewers (18-34)

#1 on all of television for
election night (7p-2a) in younger viewers 18-34 (topping all the networks, NBC,
ABC, CBS, FNC and MSNBC)

#1 on cable television in total day among 25-54 key demo

CNN topped CBS and Fox broadcast
in primetime among both total viewers and 25-54 on election night

CNN
also had more African-American, Hispanic and Asian/Pacific Islander viewers
than the cable competition on election night. CNN had more than FNC and
MSNBC combined for each demographic. Compared to the broadcast networks,
CNN also led in African-American viewers in each demographic (total viewers,
25-54 and 18-34).

CNN Digital on Election Day:

November 2012 hosted a number of
records for CNN Digital. Earning more than 46 million page views on November 6th,
CNN Mobile experienced its highest traffic in history - more than three times
higher than its previous record. On Election Day CNN.com shattered a
four-year traffic high, delivering 203 million page views and reaching more
than 23 million unique visitors. CNN also earned the title of most-cited
TV news brand in measured social media on November 6th, more than
doubling that of second place – Fox News (Source: Sysomos).

In November, CNN reached an
average monthly cumulative audience of 106.5 million, FNC had 93.0m and MSNBC
averaged 78.4m.

2 comments:

Anonymous
said...

Over the Thanksgiving holiday Jack Hanna joined Piers Moron with his troop of animals from his zoo.I loved it when he appeared on Larry King's show with all his exotic creatures in the wild, and the viewer could tell Larry delighted in seeing these strange enchanting creatures by his facial expressions.It was a show of pure joy.Moron, on the other hand, had this utter annoyance about him, as though he was better than any spieces before him.He wore a cowboy hat, to add to his ridiculousness, as Hanna paraded the animals on a desk.All I can say, is I'd rather have everyone of those creatures in HIS anchor chair, and Piers in the cage.Moron must be reminded that the only difference between him an owl or a fox, is his ability to reason.No, I'm wrong. He has a thumb and the fox and the owl do not.

For the past few days AC360 has been cramming the show with conservative politicians and pundits and not even making an effort to bring in a liberal to provide a different perspective. Dick Durbin doesn't count because he was basically agreeing with Grover Norquist's (one of the conservative guests) ideas. I've seen Kelly Ayotte, Rand Paul, Bob Corker, Fran Townsend talking about Benghazi or the fiscal cliff. You can't just use CNN "non-partisan" pundits as the Democratic view because some of them are most definitely not non-partisan. I don't know what message the show is trying to send, but it's becoming more like Fox every day and apparently they don't concern themselves with looking balanced or that a majority of people voted for President Obama and are not interested in revisiting Republican policies. Maybe the producers on 360 are big time conservatives, but they should keep in mind that not all of their viewers share their interest in bashing Democrats and the President. What's so difficult about booking some actual Democrats on the show? BTW, Rachel Maddow did an excellent report on the increasingly suspect resistance to Susan Rice by McCain/Ayotte/Collins/Graham. There may be more to it than meets the eye. Too bad 360 doesn't do reports like this.