The amendment revises BPA's definition of digital products and is one of many changes made last month including when digital magazines may be reported as benefit-of-membership subscriptions.

Another change is the adjustment of names of some subscription sources to reflect their inclusion of a wide range of electronic sources.

Several changes were made on the non-digital side. One among them was a change in terminology in the consumer magazine sponsored/public space.

Two others benefit business-to-business publications. First is the ability to report questionnaires and other customer communications generated through all types of media within a firm - not just sister titles - as qualified "Communication from Recipient or Recipient's Company."

Another new opportunity for BTB is the ability to garner multiple subscription requests in a single telemarketing call when that call is recorded. Until now, publications could only qualify or requalify one title per phone call.