We are Domain Name Brokerage and Brand protection agency, that knows our clients want action, not words.

Our dedicated team are easy to talk to about every digital marketing discipline. Our experience and skills will give you the edge over your competitors. We are all about improving your business profile both online and offline. With the Houghton Richards team on the job, we make your digital life not only easy but effective.

We currently service clients in Australia, USA and Europe.

Our innovative & strategic approach means we can deliver big results for as little cost to our client as possible our "your success is our success'' mantra, wins us new business every day.

We work with small local operators to large sophisticated brands and organisations in many industries, B2C to B2B, start-ups & global companies.

Our strategies are designed to achieve measurable results… like enquiries and sales! We are sure you will find this approach refreshing.

Services We Offer

Premium Domain Name sales

Exact Match Domain Sales

Domain Name Investigations

Brand monitoring

Social media monitoring

Auction monitoring

Content monitoring

Domain Name recovery

Domain Name management

Domain Name Management

A Results focused Domain Name Brokerage working for you.

The importance of maintaining a domain portfolio and managing this efficiently

If you're a business managing global brands then chances are you have a number, of domain names to promote and protect your brand. You're probably adding to your portfolio on a regular basis too. Managing this portfolio can be a complex, time-consuming task and yet it cannot be treated as a secondary priority - every year there are additions to the list of corporations who fail to renew a critical domain, we ensure you are not one of them.

As part of the Domain Name portfolio management and brand protection service, we offer strategic advice and secure, functional systems that make management of the portfolio as simple as possible.

We are the market leader in high-quality premium exact match Domain Names

Our experts are recognised as amongst the best in the domain name industry, we participate at ICANN, and other key domain events to ensure we are up to date with the latest trends and changes

We have unparalleled expertise in all aspects of domain management, from acquisitions to renewals and recoveries

Premium Domain Names

Why Exact Match Domains Work!​

Let the expert from Google explain how search engines work and see for yourself how Key Word and Exact Match Domain names can get you better search results.

For over 5 years now we have only offered and sold 1000's of exact match domains (EMD) that are specific to our clients business and that get you the results you need.

Don't take our word for it let one of the words leading Domain Name educators explain​

Domain name Recovery

Recovery of your Domain Name

Whether you are launching a new brand, introducing a new product, embarking on a fresh marketing campaign or dislodging a cyber squatter. Houghton Richards Brokerage can help you to secure the Domain Names that are valuable to your business.

If a Domain Name you have previously owned has expired or is now owned by a someone else, we can help track it and secure it for you.

We also have advanced research and monitoring tools that combined with fast reaction systems, that will access the Domain name Drop Auction registries to get your Domain Name registered or back to you. We will also partner registries to ensure we get your name before a third party tries to register it.

The Domain name theft and recovery process explained in a bit more detail.

If your domain name has expired, our job is to get in first and get your name back to you. Domain name recovery is the most cost effective way or protecting your intellectual property.

If your Domain Name is already taken, depending on the circumstances, you may be able to gain control over it if it is a case of cybersquatting.

Cybersquatting is the practice of a party registering a domain name they are not eligible to under auDA policies. .au Domain Administration Ltd (auDA) is the authority for the Australian .au domain space.

Cybersquatters register domain names that infringe on trademarks or cause confusion in "bad faith" for the purposes of commercial gain; be it generating revenue from advertising a competing service or attempting to sell the domain name to an eligible Australian registrant at a grossly inflated price.

While cybersquatting is more common in relation to .com and .net Domain Names as Australia has quite restrictive policy rules and registration processes, cybersquatting on .au Domain Names does occur from time to time.

Australian businesses and organisations that feel they have fallen victim to a cybersquatter who has registered a .com.au identical to their own business or organisation name, or a "typo" version of the same name, should as a first step consult the .au Dispute Resolution Policy (auDRP).

The auDRP is an independent arbitration process, designed to be a rapid and cheaper alternative to commencing litigation proceedings against a squatter. However, do note that the process is not free and will cost you between $2,000 and $4,500 depending on the number of reviewers you elect to have decided upon your case.

auDA does not handle auDRP complaints, but complaints can be lodged provider who will appoint an independent arbitrator to investigate your complaint. One of the better known auDRP Providers is the World Intellectual Property Organization (WIPO).

Not everyone who cyber squats do so intentionally. If you are considering registering a Domain Name and wish to avoid accidentally cybersquatting we recommend you drop us a line and we can help advise you in regards tot he best way to search and confirm you validity to own a certain domain name.

See below in regards to what we do to help you get your Domain Name Back

1

We Search

We receive your instructions to recover the Domain Name and we also confirm your entitlement to register the domain name. We may do this through direct registration or through one of our preferred providers

2

We Watch

We search the Domain Name details and calculate the expected drop date. We then monitor the Domain name through the purging process and are ready to act when it drops.

3

We Act

We register the Domain Name in your company name and apply your ABN. We then point the Domain Name at your required website and or set the DNS settings to get your website live again. This is all included in "recovery fee"

A. Yes, the name is registered in your nominated entity or your personal name. If you would like a copy of the registration document accounts@houghtonrichards.com and we will provide it to you.

Q. How do I know I am getting results with the Domain Name?

A. The most effective way is to check your Google analytics report on your website and look for referring traffic you will see the Domain Name is listed there and the exact searches.

Q. What is the difference between clicks and searches?

A. We can see the search numbers each month and see the trend in regards to how the search term is performing ( see the screenshot above for your search term) the clicks can only be seen by viewing the Google analytics report.

Q Where do I get my Google analytics report from?

A. Your Web developer should have applied a code to your website when he or she built it and you should be getting regular reports. If you do not have a website developer please email it@hrbrokerage.com and we will arrange for a code to be applied to your website.

Q. I do not want the Domain Names anymore what do I do?

A. If you no longer wish to keep the Domain Name, Please drop us a line and we will provide you with a value for the Domain Name Once we have completed the appraisal we can then offer the name for sale.

Q. I just do not want the name anymore and I don't want to sell it

A. If you can please send us an email to accounts@houghtonrichards.com and we will delete both the name for you.

Q. I want to move my name to another service provider how do we arrange that?

A. If you no longer wish for us to manage the Domain Name please email us on accounts@houghtonrichards.com and request the Authorisation code. You will then need to contact your new registry with the code and arrange the transfer. When the name is then transferred you will need to reapply the 301 diversions to ensure the Domain Name is diverting to your website.