The collection of sweets are fashioned into a range of shapes that include bears, shoes, sunglasses, lips, tennis balls, sea creatures and fruits.

“It has been so fun creating my dream candy line,” said Sharapova. “I can’t wait for the whole world to see what we’ve made!”

Chandresh Patel, MD of Empire Foodbrokers Ltd, said: “We’re thrilled to have been appointed as the exclusive distributors of Sugarpova in the UK and are confident that the fun, flirty characteristics of these sweets will be an outstanding hit, whether you’re a tennis fan or not.”

Sugarpova comes hot on the heels of its launch in Australia and the US, listed exclusively in Selfridges in the UK with an RRP £3.99.