In 2011, Jiangsu's tourism revenue rose 19.8% year on year to RMB 561.14 billion. The province received 411 million domestic visitors where 7.37 million inbound visitors that spent overnight in the province in the year, 15.8% and 12.8% more than in 2010.

Guangdong Province came in second with tourism revenue hitting RMB 486 billion, followed by Zhejiang Province seeing tourism at RMB 390 billion.

Shandong Province saw the most visitors last year, which stood at RMB 415 million, but its tourism revenue was only RMB 370 billion and was ranked fourth nationwide.

Beijing saw its tourism revenue exceeded RMB 300 billion for the first time.