The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese

The virtual reality Boursin Sensorium experience is a playful journey through a well-stocked fridge. Created by developer Hammerhead VR, the over-the-top journey takes viewers on a flavor journey unlike any other. The Boursin Sensorium Roadshow includes stops at supermarkets and shopping centers across the UK throughout summer 2015.

The immersive cheese-inspired experience is a great use of virtual reality technology that creates an emotional connection between the viewer and the brand. Designed for the Oculus Rift headset, the activation includes a sampling of the latest Boursin flavors, Shallot & Chive and Black Pepper.

Throughout the journey, viewers are taken through the various indulgent sections of the fridge, from towers of luscious vegetables and a freezer full of champagne to a forest of herbs.