Increase the speed of innovation

ROBUST DESIGN

Why use Robust Design?

According to ITT Industries’s benchmarking survey of many leading companies

40% of product development costs are wasted

Design directly influences more than 70% of the product life cycle cost

Companies with high product development effectiveness have earnings three times the average earnings

Companies with high product development effectiveness have revenue growth two times the average revenue growth

Inspiration and Evolution

We have learned from and been inspired by Dr Edward Demming’s Quality Priniples looking at causality not correlation, Dr Genichi Taguchi’s methods around Robust Design and Dr Clayton Chritensen’s work on Disruption Principles and Theories of business. We’ve collaborated with these revolutionary thinkers, curating and evolving their principles into thinking processes as well as practices.

Robust Design

Robust Design, also called the Taguchi Method, pioneered by Dr. Genichi Taguchi, greatly improves innovation efficiency. By consciously considering the noise factors (environmental variation during the product’s usage, manufacturing variation, and component deterioration) and the cost of failure in the field the Robust Design method helps ensure customer satisfaction. Robust Design focuses on improving the fundamental function of the product or process, thus facilitating flexible designs and concurrent engineering. It is the most powerful method available to reduce costs, improve quality, and simultaneously increasing speed-to-market.

Benefits of Robust Design

Using the principles of Robust Design means:

Leveraging KANO to help make tradeoffs of what’s important and not important