In order to keep in consistency with Army Branding, the approved Army logo recommended for use as the profile picture on any USAREC Fan page. Approved Army Branding and photos from the Army.mil Flickr account are authorized for use as cover photos. Avoid self created logos.

Photos and video of station events, Future Soldiers, COI interactions and local Recruiter staff are authorized for posting on pages. There are several guidelines for posting these items, which are listed below:

Do not post photos of spouses and children on your Fan page; these photos can only be shared on the Battalion’s private FRG group pages.

Avoid posting “mugshot” photos. These are photos of recruiters and Future Soldiers standing in front of walls and flags with blank expressions. Post action photos of the Future Soldiers swearing in, or participating in Future Soldier training to make them more interesting to viewers.You can use your personal Facebook page to become an admin of a fan page. Anybody who has admin rights to the fan page can grant you adminrights to the fan page; your information will not be shared on the fan page and no one outside of the page admins will know that you are an admin of the fan page. Determine your own privacy settings; these will not be violated if you are a fan page admin.

Direct traffic to your fan page, and keep your personal life separate from work. In addition, it is strongly suggested that you use “friends only” privacy settings on personal pages to protect your personal information.

According to DA Policy, all pages must be set up as Government pages. If a current page is set up as a local business, etc., it must be changed in the Edit Settings of the fan page.

USAREC Facebook pages are to be used for official government business only.Stations are encouraged to register their pages with the Army Social Networking Directory at the following address: http://www.army.mil/socialmedia

The following statement should be present in the “About”section which will also show up in the box immediately below the profile picture on the unit’s page:

“This is the official Facebook page of the _____ Army Recruiting Station (or other unit). Please do not post personal information on the page. If you have a personal question, please email: (RSID)@usarec.army.mil”

Each Fan page should have a minimum of 2 administrators: The primary unit administrator and the Battalion’s Social Media administrator. Future soldiers and/or spouses are NOT authorized to be admins on the fan pages.Favorite Pages

Fan pages have the ability to “like” other fan pages or groups, and you can show your support for those pages by adding them to your favorites on your page. Stations should add all available local high schools and university fan pages to their favorite pages, as well as their chain of commands’ pages (i.e. Company, Battalion, Brigade, and USAREC). When you go to your schools, ask the administrator if they will add your page to their favoritesVanity URL’s/Business Cards

Facebook fan page addresses can be added to USAREC business cards. Fan pages must have a vanity URL in the correct USAREC format before it isauthorized for placement on the cards. Once completed, Vanity URL’s can be added to your email signature block. NOTE: Recruiters must exhaust their current supply of business cards before ordering new ones with the URL’s. FRG Pages

Battalion Family Readiness Groups (FRG) are authorized to set up on Facebook, however, there are strict guidelines to protect the privacy of family members. FRG must be set up as closed groups and members can only be added by invitation from the FRG leader, who will be the page’s administrator. Additional Abilities

Fan pages have the ability to post items on other fan pages, making them very similar to friend pages. There are a couple considerations and things to keep in mind with this new feature:

Fan pages can only comment to other Fan pages. You cannot send a message to a friend page. As mentioned above, you must be switched to the fan page to be able to do this.

Profanity filter – Page admins can set a filter for profanity on your pages. Pages should set their filter to “Medium” or higher. If the filter doesn’t catch something, you can add additional words to it. You can adjust your page's profanity fliter by clicking Settings → General → Profanity Filter.