If you’re like most B2B companies, you have whitepapers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your whitepaper (and other writings) will get limited traffic. It really doesn’t matter how important your whitepaper is.

From our ebook Biggest Social Marketing and New Media Predictions for 2012 , Jay Baer , social media strategist, coach, speaker and all-around good guy, shared that 2012 will be “the explosion in short-form multimedia, as companies start to truly embrace video and mobile photography.” Hosting videos on your site is a great way to attract and engage visitors. Video is Getting Bigger.

have chosen to strike out in new directions, undertaking a raft of new projects and sharpening my focus on what I do best: producing knowledge resources and research for the global mobile industry. Defining Mobile APM , a whitepaper that explains why monitoring and managing app performance is essential to delivering apps that do what users expect — even demand.

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SPIN SUCKS

JULY 25, 2012

[Hosting, Mobile] Five Easy Ways to Use Google+

And, at least according to a recent survey from ACSI , users are more satisfied with it than with Facebook…mostly due to the fact that its mobile app reigns supreme. But mobile isn’t the only reason it’s winning in satisfaction. Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Not really. Hangouts.

[Hosting, Mobile] Extend the Life of Your Event with Post-Event Planning

Hosting an event is just the beginning of its life-cycle. Video: With 92 percent of mobile video viewers sharing videos with others and 1 billion unique users on YouTube each month, it’s a great way to connect with your audience and reach new members. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution. This will give you more insight on what they’re interested in and their needs.
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[Hosting, Mobile] How Readz is Aiming to Take Content Marketing to the Next Level

You can also add video marketing and whitepapers into the mix. Think of the last whitepaper you read, for example – did it leave you inspired or nonplussed? This creates a responsive landing page that can be read on any browser and is hosted on the Readz site; Measure using Google Analytics integration, optimize, rinse and repeat. The solution itself is optimized for all browser settings, so it doesn’t matter if your customers are desktop-based or mobile-based (smartphone or tablet), the experience will remain consistent. The Readz Goal.
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We are in our 3rd year producing the Community Manager Report, an infographic and whitepaper we create each year based on a survey of community and social media managers. This How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential by State of Search. Thanks to a highly anticipated explosion in 2012 and an expected growing trend, mobile is meant to be one of the top priorities for online businesses this year. Although Creating Video Sitemaps for each Video Hosting Platform by Distilled. But how well does this thing work?
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We’ll be back full force tomorrow with a line-up for the week that includes a podcast with Neomedia CEO Laura Marriott , a new take on mobile search and shopping from Aisle 411 and a mobile code roundup from Cynthia Artin, the newest addition to the MSearchGroove team. Cynthia joined the team in December and will be covering the exciting mobile codes space and reporting on innovations (and innovators) in mobile health and mobile giving. Today also marks my first (formal) shout out to the global mobile community for guest columns and contributions.
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Some players are competing on services (sync, backup, media management) and others are betting to win based on their customer focus (consumer, small & medium business (SMB), enterprise and/or selling white label solutions to operators and device makers). Some might sound familiar (like DropBox, SugarSync and Box), while many of the ‘white label’ firms that play behind the scenes might not (NewBay, Funambol and FSecure). Clearly, a host of players are already competing for their piece of what I’ll call the digital content cloud services market.
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