Notes

Students who commenced the Bachelor of Arts in Communication (Public Communication) Bachelor of Creative Intelligence and Innovation before 2016 can view their course program at Course transition arrangements.

Overview

The combined theoretical and practical approach in this course develops ethical, effective communication professionals.This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts with specialised expertise in public relations or advertising.

This course has a focus on professional communication careers including public relations or advertising. Students explore the communication contexts for these practices – cultural, social and political. Students develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, sponsorship, and event management. Assignments provide material for a portfolio after graduation.

By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own across disciplines. These creative intelligence competencies enable graduates to navigate in a rapidly changing world.

By being creative thinkers, initiators of new ideas, scenario planners, global strategists, open network designers or sustainable futures innovators within their chosen field of study, graduates maximise the potential of their chosen profession, making them highly sought after graduates with the ability to identify and develop solutions to some of the most complex issues that face their disciplines and society.

Course intended learning outcomes

1.1

Possess a well-developed awareness of professional practice in the context of the communication industries

2.1

Possess information literacy skills to locate, gather, organise and synthesise information across diverse platforms to inform the understanding of the communication industries

2.2

Be reflexive critical thinkers and creative practitioners who are intellectually curious, imaginative and innovative; with an ability to evaluate their own and others' work

3.1

Demonstrate an awareness and knowledge of global contexts and openness to cultural exchange

3.2

Employ professional skills responsibly and respectfully in a global environment

4.1

Possess a critical understanding of the importance of Aboriginal and Torres Strait Islander peoples within contemporary Australian politics, history and culture

4.2

Integrate knowledge of Indigenous issues in professional practices and engage responsibly in communicating with and about Indigenous people and communities

5.1

Possess the awareness of ethical practice in the personal, political and professional contexts of civil society

5.2

Possess the skills to behave ethically in personal and professional contexts

6.1

Possess well-developed skills and proficiencies to communicate and respond effectively and appropriately across different contexts

6.2

Demonstrate digital literacy and production skills across a range of media and media texts

CII.1.1

Identify and represent the components and processes within complex systems and organise them within frameworks of relationships

CII.1.2

Select, apply and evaluate various techniques and technologies for investigating and interpreting complex systems

CII.1.3

Discern common qualities of complex systems and model their behaviour

CII.1.4

Generate insights from the creative translation of models and patterns across different systems

CII.2.1

Recognise the nature of open, complex, dynamic and networked problems

CII.2.2

Explore the relevance of patterns, frameworks, approaches and methods from different disciplines, professional practices or fields of inquiry for gaining insights into particular problems, proposals, practices, contexts and systems

CII.2.3

Analyse problem situations or contexts from multiple disciplinary or personal perspectives and integrate findings in creative and useful ways

CII.2.4

Test the value of different patterns, frameworks and methods for exploring and addressing complex challenges

CII.2.5

Interrogate and generate ways to create value and evaluate outcomes

CII.2.6

Examine, articulate and appreciate the speculative or actual value of outcomes for different stakeholders, communities or cultures over time

CII.3.1

Communicate, explore, network and negotiate in ways that are inclusive of and mine for ideas from diverse disciplines

CII.3.2

Design, develop and apply appropriate team-based decision making frameworks and participate collaboratively in teams according to proposed intentions

CII.3.3

Use a range of appropriate media, tools, techniques and methods creatively and critically in multi-disciplinary teams to discover, investigate, design, produce and communicate ideas or artefacts

CII.3.4

Articulate often-complex ideas simply, succinctly and persuasively to a diverse team or audience

CII.3.5

Create environments to support inspiration and reflexivity so that inter- and trans-disciplinary practices can develop and thrive

CII.3.6

Recognise problems, challenges and opportunities that require transdisciplinary practices and assemble relevant teams to begin dealing with those problems, challenges and opportunities

CII.4.1

Identify significant issues, challenges or opportunities and assess potential to act creatively on them

CII.4.2

Work within different community, organisational or cultural contexts to design and develop ideas, strategies and practices for betterment

CII.4.3

Make decisions that recognise the humanity of others by engaging ethically and with sensitivity to the values of particular groups, communities, organisations or cultures

CII.4.4

Take a leadership role in identifying and working to address community, organisational or cultural issues, challenges and opportunities through innovation

CII.5.1

Imagine and design initiatives within existing organisational structures (intrapreneurship) or by building a new context (entrepreneurship)

CII.5.2

Explore and articulate the transformation required to create and implement innovation, with sensitivity to the creative destruction that this requires

CII.5.3

Identify required capabilities for realising an idea and create a venture team to achieve the aspirations of a particular innovation

CII.5.4

Communicate confidently and with diplomacy to influence essential stakeholders or decision makers and to achieve impact

Key

Admission requirements

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

Admission to the combined degree is on merit according to the admissions policy for the Bachelor of Communication (Public Communication) (C10363).

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Course duration and attendance

The course is offered on a four-year, full-time basis.

Course structure

Students must complete 240 credit points consisting of 24 credit points of communication core subjects, a 48-credit-point major and potential 48-credit-point second major (subject to application), 24 credit points of cross-disciplinary electives and a 96-credit-point creative intelligence and innovation core. Students who do not meet the requirements to study the second major complete elective subjects.

Industrial training/professional practice

As part of the Bachelor of Communication (Public Communication), many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a professional internship in an organisation involved in public communication.

In the final year of the Bachelor of Creative Intelligence and Innovation, students can undertake between 6 and 12 credit points of internship (work experience) that relates to innovation within their research, career development or core degree specialisations. For students undertaking 12 credit points of internship, international internships may be negotiated.

This course involves significant industry engagement as part of the learning process. Students may be required to relinquish intellectual property when they opt in to certain industry-related experiences, particularly relating to internships and capstone projects.