This simply means you have immense opportunities to make money on Amazon. However, to grow sales on this marketplace is not easy.

The reason is simple.

Hundreds of sellers are selling products like yours on Amazon, making it really tough for you to stand out from the crowd.

If your products don’t’ appear on the top when potential customers search on Amazon search box, there are a few chances that they will buy from you.

Visibility is the key to the success on Amazon.

If they can’t find you, they won’t buy from you.

How can you improve your visibility on Amazon?

This is what I’m going to discuss today.

In this beginner’s guide to Amazon SEO 2019, I will share some proven Amazons SEO strategies to increase search visibility and boost sales this year.

But before that, let’s first talk about how Amazon search algorithm works.

Amazon’s A9 Search Algorithm

When people want to find something on Amazon, they use the Amazon search box.

A9, which is the name of Amazon’s algorithms for product search, sits behind this Amazon search box and determines Amazon search results.

How A9 works?

How exactly does it work? None can tell, except A9 guys (And I’m sure they won’t).

But it is often found in tests that A9 follows a simple keyword method. So you should make sure that your listening has as many relevant terms as possible. This can influence your visibility on Amazon search and sales.

According to Amazon,

Customers must be able to find your products before they can buy your products. Search is the primary way that customers use to locate products on Amazon.Customers search by entering keywords, which are matched against the information (title, description etc.) you provide for a product. Factors such as degree of text match, price, availability, selection, and sales history help determine where your product appears in a customer’s search results. By providing relevant and complete information for your product, you can increase your product’s visibility and sales.

So you need to work on improving your Amazon listings’ relevance and optimize them for conversions.

I will discuss these two parts separately.

Optimizing for Relevance

A good thing about optimizing for relevance is that you won’t have to spend lots of time and efforts on getting relevance factors right. You can easily do it.

Let’s discuss how to optimize for relevance.

★ Title of Your Product

You only have 250 characters or around 50 words to write the titles of your products, though some categories are allowed to have product titles longer than 250 characters.

How will you use this 250 character limit to write powerful titles for your products?

Here are some best practices:

Write for humans – people should be able to understand your title easily

Write benefit-rich titles

Include your priority keyword in your titles

Capitalize the first letter of each word in your titles

Spell out measurements, and write all number as numerals

You should never include prices, promotions (10% off), symbols (*#$) in the titles of your products.

Amazon has listed its fire 7 with a perfect title.

Product titles are important for Amazon SEO. You Should always try to list your products with benefit-rich titles.

★ You Amazon Backend Keywords

Because prospective buyers don’t see them, it doesn’t mean they are not important.

Yes, I’m talking about Amazon Search terms also popularly known as Amazon backend keywords that many sellers completely ignore.

However, if you think from Amazon SEO perspective, Amazon backend keywords are important.

Amazon backend keywords inform and confirm with A9 that your product is indeed revenant for a particular keyword.

How to find backend keywords for your products?

You can use tools like Google Keyword Planner, SEMrush, or WordStream to find backend keyword for your products.

Here are some best practices to optimize your backend keywords:

Separate your keywords into different lines

Don’t repeat keywords

Follow 250-character limit

Don’t use punctuation

Last but not the least – always follow Amazon guidelines.

★ Bullet Points & Product Description

Amazon allows you to list down the features of your products in bullet points. You should include five or more bullets points to explain the features of your products.

Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables the zoom function on the website. Zoom has been proven to enhance sales. The smallest your file can be is 500 pixels on its longest side.

❖ Your Amazon Reviews

Reviews help you with Amazon SEO efforts. The more positive reviews, the better chances you have to rank high on Amazon product search.

People rely on reviews to assess the quality of products. Amazon knows it too. That’s why the E-commerce giant is always working toward cracking down on false reviews.

Positive Amazon product reviews work as social proof and encourage prospects to buy products.

When it comes to getting Amazon product reviews, you cannot do much except offering top-quality products and providing amazing customer support.

If your customers are happy, satisfied, they are more likely to leave positive reviews.

Here are some ways to attract positive Amazon product reviews:

Send follow-up emails after purchase for feedback

Request for feedback via social media

Solicit highly active reviewers

Offer amazing customer experience

Remember, reviews are not something you will usually get after asking. Instead, you have to earn them.

❖ Amazon Fulfilled

Though Fulfillment by Amazon (FBA) does not have a direct impact on Amazon SEO 2019, it can improve your products’ ranking.

How?

People trust products more, which are fulfilled by Amazon because these products are directly shipped to them by Amazon, and Amazon also provides customer services for these products.

Because of people’s trust in Amazon, products fulfilled by Amazon get sold easily than products that are sold independently on Amazon.

And the more your products get sold, the more chances your products will have to get featured on the top on Amazon product search ranking.

Join Amazon fulfilled program and become more visible and more competitive.

❖ Amazon’s Choice Badge

Selling on Amazon or any other marketplace is all about visibility. The more visibility you have, the more you will sell.

Amazon took a step to help buyers find right products.

You must have seen Amazon’s Choice badge lately on some products?

The mammoth E-commerce platform has designed Amazon Choice badges to help its visitors to narrow down their choices and streamline buying process.

Amazon has not made it public completely yet that how it selects products for Amazon Choice.

When you hover your mouse over the badge, it shows the following.

It only discloses limited information: Amazon recommends products that are highly rated, well-priced, and ready to ship immediately.

You should work on these factors and follow Amazon product listing guidelines to stand a chance of getting Amazon’s Choice badge.

Amazon’s Choice badge will add popularity, trust quotient to your product listing, which will result in more sales and better ranking on product search.

Conclusion

With a growing number of sellers each day on Amazon, it is not easy to stand out from the crowd on this popular E-commerce website. However, if you follow Amazon SEO techniques explained in this article, there is no reason why you wouldn’t get success.

What about you? Do you want to share any Amazon SEO 2019 tip? Please, leave it in the comment section. I’d love to know about it.

4 comments on this post

I am usually reading your blog. You are sharing the knowledge boost post every time. I read this article which is very help full. But I am the beginner of eBay right now. If possible , can you please share the tips for eBay?

It would be helpful for me. I am working for my client and he is very time asking me for ebay optimization.

Very helpful article to learn Amazon SEO. In addition above the important ways, paid promotional tactics is a good way to drive traffic to product listings. Setting up a Sponsored Products advertising campaign with automatic targeting will show you in exactly which searches and keywords your sponsored products appeared. To get which terms converted best, need to download search term report and choose your most relevant keywords to your titles or bulleted details in order to start showing up organically for those same searches.