Blog

This past week was Fashion Week in New York City, and all the haughty models, intense designers and inspiring designs had us thinking of…flowers. Fret not—our minds haven’t confused floral with fashion. We’ve been working on collateral for the Chicago Flower & Garden Show, you see, and the Show’s fashion-inspired...[MORE]

You’ve been waiting with bated breath, right? Here’s the conclusion of my continuing explanation of the BatesMeron Manifesto. Part 6 of 6 of our rules to live by: Every aspect of the creative must serve the client’s business. I remember the exact day when my first ad at my first...[MORE]

The Social Security Administration recently released its annual list of the previous year’s most popular baby names. While the top 10 names for both boys and girls changed little from 2009, the fastest rising and falling names illustrate some interesting naming trends. For example, this year’s fastest-rising name was Maci....[MORE]

We eat, breathe and sleep our Manifesto. This set of six defining characteristics has been with us from the get-go, helped to shape who we are as a brand—and kept us honest for nearly six years. We love the way our Manifesto has been with us from the beginning and...[MORE]

Practically speaking, the size of something is one of the most critical and foremost concerns for a designer beginning a new project. What one designs for a postage stamp is far different than what one might design for, say, the side of a building. There’s considerations for what looks good...[MORE]

When Shachar and I started BatesMeron, we created a Manifesto. This set of six defining characteristics has become our moral compass, helped to shape who we are as a brand—and kept us honest for over five years. We believe this is one of the most valuable steps we took when...[MORE]

“Why bees?” We get that question about once a week. And it’s a fair question. We craft identities for a living, and considerable thought goes into our clients’ brands. Yet of all the shapes, symbols and creatures in existence, we chose bees as the BatesMeron icon. So why bees? A...[MORE]

Powerful taglines are like a company’s life flashing before your eyes – a whirlwind of products, features, benefits, target markets, experiences and personalities whizzing by in a handful of words. But contrary to near-death experiences, great taglines breathe life into brands. In his opinion piece “Why Taglines Are Keepers,” Adweek...[MORE]

Here’s another installment in my series about our Manifesto. This set of ‘Six rules to live and die by’ has served us very well over the years, and we are challenged every day to uphold and respect these rules. (And sure, we’ll admit our Manifesto has evolved. We’re less naive...[MORE]

Recently a piece of packaging came to me from Baxter of California. Having not had much experience beyond their facial products, I read with wry amusement this statement that wrapped in large sans-serif text around the box: This is a “Flammable” scented candle made by Baxter of California in the...[MORE]