DigicamReview reviews the Canon PowerShot SD40 Digital ELPH/IXUS i7 (rating: 8/10) and writes;” I was impressed by the camera’s image quality – the camera has good detail and excellent colour (accurate, and well saturated with lots of options to fine tune to your liking). Images have good saturation and contrast, with fairly low noise at the lower ISO settings…. The Canon Digital IXUS i7 Zoom is an excellent ultra compact digital camera – image quality isn’t perfect with slightly high noise and some red-eye – but it is very good with great colour and detail. This camera is one of the smallest digital cameras available and is a camera that you can take anywhere and use in almost every situation. The camera has a few minor issues, such as a weak flash and slow flash recharge time, but if you look past these problems, then you are left with a very capable, stylish, and very pocketable camera that you can take everywhere. The Canon Digital IXUS i7 Zoom, is as small as a mobile phone, but produces photo quality that is significantly better, and like it’s predecessors, produces great colour photos, and is therefore recommended!”

DigitalCameraInfo have reviewed the Canon PowerShot SD40 Digital ELPH/IXUS i7 and write;“The newest Digital Elph comes with 7.1 megapixels and a Digic III image processor with some trendy technology. The Canon PowerShot SD40 not only has a sleek sturdy body, but it also includes effective face detection technology that ensures portraits are always sharply focused. The SD40 has plenty of other great perks too: a high-quality movie mode, a wide ISO range that allows for low light photography, and interesting My Colors modes that make for fun effects. Despite all this, though, the Canon SD40 isn’t all that it should be for its $349 retail price. Canon really skimped on this camera’s components. The 2.4x optical zoom lens has limited apertures and a horrible control. The built-in flash unit is undersized and hardly lights anything beyond arm’s length. The LCD screen measures only 1.8 inches, making up only a third of the camera’s back. While this PowerShot may be one of Canon’s most attractive models, it is full of trade offs in terms of quality and performance. “

Steve’sDigicams have reviewed the Canon PowerShot SD40 Digital ELPH/IXUS i7 and write;“The overall image quality of our 7-megapixel Large SuperFine images was good. The 2.4x optical zoom lens offers a slightly shorter range (38-90mm, in 35mm equivalence) than your typical consumer model. The 38mm wide angle extreme will be sufficient for most indoor shooting (groups shots, etc.) as well as outdoor landscape shots…The Canon PowerShot SD40 Digital ELPH is an awesome pocket-sized digicam. That said, I feel it will make just about any user who wants an ultra-compact model, very happy by offering great image quality, robust performance, ease of use, and let’s not forget the stylish and durable body that comes in four different colors. With an MSRP of about US$399, I feel it offers a good value for a model in this category. “

DPInterface have reviewed the Canon PowerShot SD40 Digital ELPH/IXUS i7 where they rate the camera 81/100 and write;“The SD40 Digital ELPH’s performance was above average, yet for reasons unknown the SD900 with more resolution (and data) to process still does things marginally faster. There is a noticeable performance increase when using a high-speed card. The SD40 has a nice VGA 30 FPS movie mode with an improved limit and unlimited continuous shooting. Image quality was good with low noise at ISO 400 and low color fringing. But as on most tiny cameras like this one, there’s blurry corners and lots of redeye. And the flash is so weak, you may think twice when considering its usage.”

ImagingResource have reviewed the Canon PowerShot SD40 Digital ELPH/IXUS i7 and write;“The small and snazzy Canon SD40 is a digital camera that puts as much importance on style as it does on picture taking. And while it wouldn’t look out of place dangling from a wrist on a night out on the town — or on the fashion runway, for that matter — this model’s 7 megapixel imaging chip and a host of new features such as Canon’s speedy DIGIC III processor and helpful Face Detection AF/AE technology are designed to produce quality photos. In most basic shooting situations it does just that. Dim the lights and turn off the flash, though, and the SD40 struggles, despite being able to shoot at light sensitivities as high as ISO 1,600. In short, the SD40’s noise issues are its Achilles’ heel, especially considering that stylecams are very often used in low-light settings. Those who want to shoot nightlife with greater quality while maintaining a sense of style would do better with the Canon SD700 IS or SD 800 IS, whose optical image stabilization delivers far greater image quality, and allows you to shoot at lower ISO settings”

CamerasUK have reviewed the Canon PowerShot SD40 Digital ELPH/IXUS i7 where they rate the camera 81/100 and write;“The Canon IXUS i7 zoom is very difficult to judge. In my opinion the picture quality does not match up to that produced by other more standard Canon digital cameras. If you would like a camera looks different to all the rest and will draw admiring glances from others then this is one of the very few digital cameras capable of achieving that…The Canon IXUS i7 zoom is a truly stylish digital camera. It is one of the few digital cameras to stand out on its own in terms of looks. It is available in four sharp colours. Picture quality is good and it makes a refreshing change to see a camera that stands out from the crowd.”

CNET Australia have reviewed the Canon PowerShot SD40 Digital ELPH/IXUS i7 where they rate the camera 7/10 and write;“All in all, the i7 zoom isn’t much more than an incremental upgrade from the i zoom — however we would recommend it over its predecessor, if not for the increased megapixel count, new image chip and suave sepia tone, for the mere fact that it retails for AU$50 less than last year’s model. If you care more about what your camera looks like than what your photos look like, need something compact, and will take advantage of the video recording features, the IXUS i7 zoom may be worth a look..”

CNET have reviewed the Canon PowerShot SD40 Digital ELPH/IXUS i7 where they rate the camera 6.6/10 and write;“The Canon PowerShot SD40 proves that sometimes beauty is only skin-deep. Its small and stylish body is pleasing to look at, but its sluggish performance and heavy image noise make it a poor choice for a regular shooter. If you really want a small and stylish digital camera, you might want to check out Sony’s Cyber Shot DSC-T10, or Casio’s Exilim EX-Z850 instead. Both are slender, similarly priced cameras without the performance and image issues of the SD40.”

DigitalCameraInfo has a preview of the Canon PowerShot SD40 Digital ELPH/IXUS i7;“The SD40 is a very small, rather cute camera. While this small size means that there are some compromises, these are relatively few. The manual controls aren’t very intuitive and a there is a limited zoom range, but that’s about it. And these aren’t going to be a problem for most of the users of this digital camera. The Canon PowerShot SD40 is a simple, portable point-and-shoot. We’ll have to wait for a more in-depth test to truly judge image quality, but so far this Digital Elph looks promising”

LAKE SUCCESS, N.Y., Sept. 14, 2006 – America’s love affair with Canon’s Digital ELPH cameras is heating up once again as three streamlined new sisters join the PowerShot Digital ELPH family – just in time for the popular camera line’s tenth anniversary. Reprising the discrete, petite profiles, curved bodies, smooth lines, and lustrous eye-catching allure that define the outer-design of Digital ELPH camera models, the 10.0 megapixel PowerShot SD900 Digital ELPH and the 7.1 megapixel PowerShot SD800 IS and PowerShot SD40 Digital ELPH cameras take the marriage of style and substance to a new level. They do it with an array of new user-friendly features, innovations and enhancements ranging from a dramatically faster response time to a new face detection autofocus system that keeps subjects in focus no matter where in the frame they appear.

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