“It started with an email: “Supermodel Parker Gregory in Cape Town (South Africa) until 1 March.” Fashion editor Daniël Geldenhuys forwards it straight on to his go-to photography collaborator Jacobus Snyman. Three more emails and a mood board later, they’re set to shoot. What makes classic menswear exciting in a contemporary world is its interpretation by local designers. Supporting small businesses is now more important than ever. Many of the pieces in this story are made in South African ateliers attached to flagship stores – evidence is in the quality and attention to detail. Every brand featured is on a journey towards sustainability. Against the Tide is a story about honest, timeless clothing and the luxury of roaming a tactile landscape. It prioritises conscious dressing over trends, a traditional mindset recalibrated for a better future.”