Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Oral Care in Spain

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Oral care is important for Spanish consumers

According to the latest report published by the Spanish Dentists’ Association (Consejo de Dentistas de España), Spaniards are increasingly aware of the importance of oral hygiene and looking after their teeth. In particular, according to this report, 80% of adult Spaniards brush their teeth twice a day, and 60% are worried about their oral health.

Searching for the right product

As knowledge about oral care products increases, mainly as a result of the campaigns carried out by Spanish dentists, Spaniards are increasingly searching for the right product for their oral hygiene. This is likely to remain key in the performance of toothpaste.

Image counts

The latest population prediction from the Spanish National Institute of Statistics foresees a further ageing of the Spanish population. This will result in important growth in the age group 50+.

COMPETITIVE LANDSCAPE

Three strong leaders

The competitive landscape in oral care was led by Colgate-Palmolive España, GlaxoSmithKline Consumer Healthcare and Procter & Gamble España in 2017. These leaders were followed by a plethora of more than 20 players.

Oral-B continues its climb to the top

Over the review period, Procter & Gamble España’s value share increased steadily. The fact that the company keeps gaining ground and recording a good performance is linked to its brand Oral-B, which continues to grow in popularity.

Private label loses ground

With the recovery of the economy, and as happened in other beauty and personal care categories, private label lost ground in oral care in 2017, losing almost one percentage point compared with the previous year. The slowdown in the number of outlet openings by Mercadona – which is the leading Spanish supermarket chain – and the growing switch from private label to mass branded ranges were behind the loss of share for private label.

Files are delivered directly into your account within a few minutes of purchase.