Von Trapp's identity

“Von Trapp’s is a combination bocce ball venue, Bavarian-inspired beer hall and restaurant located in Seattle’s Capitol Hill neighborhood. To appeal to the neighborhood’s hipster residents, we endeavored to capture the tongue-in-cheek attitude embodied by the name (a winking reference to the family in The Sound of Music). The identity system involves a flexible set of logos and visual elements that put a fresh and playful spin on historic European design tropes by remixing traditional Austrian visual references with just the right amount of camp. The result is a widely varied and versatile set of graphic elements that can be mixed and matched as they’re applied to everything from signage to beer steins to faux-lederhosen T-shirts. We like to think that some part of the significant buzz around the restaurant’s opening (hundreds arrived within the first hour) can be attributed to its intriguing visual identity.”