'Net Features : btbucketshttp://www.websitemagazine.com/content/blogs/posts/archive/tags/btbuckets/default.aspxTags: btbucketsenCommunityServer 2008 SP2 (Build: 31104.93)Basic Behavioral Targeting (and Segmentation) - BTBucketshttp://www.websitemagazine.com/content/blogs/posts/archive/2009/05/11/basic-behavioral-targeting-and-segmentation-btbuckets.aspxMon, 11 May 2009 17:00:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:8385Pete Prestipino1http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=8385http://www.websitemagazine.com/content/blogs/posts/archive/2009/05/11/basic-behavioral-targeting-and-segmentation-btbuckets.aspx#comments<hr />
<p><b>Behavioral segmentation usually catches the attention of privacy advocates but in the end, consumers spend and interact more when that functionality is present. </b>As such, some level of behavioral segmentation is almost required these days if you hope not to fall too far behind. </p>
<p>Fortunately, there are some relatively easy ways to get started without breaking the bank - <a href="http://btbuckets.com"><b>BTBuckets</b></a> is one. The free web-segmentation tool allows sites to create user &quot;clusters&quot; based on user behavior. These clusters can then be integrated with your advertising server, content management system, web analytics (<i>a tutorial for integrating <a href="http://btbuckets.com/wiki/Integration:Google_Analytics">BTbuckets into Google Analytics</a> here</i>) or any other site tool to ultimately create a richer user experience.<br /><br />BTBuckets has essentially created an open configuration interface to allow for segment creation based on a combination of any interactions on your site. The service enables marketers to determine how much time users&#39; must have spent before being added to a cluster, define how many times a view must visit content before being added to a bucket, and determine how long users will be kept in each cluster. </p>
<p>Overall, a very powerful service and one to consider. BTBuckets is free (it&#39;s in beta) but there is a five million monthly cap for each site. You should be aware that BTBuckets uses first-party cookies to control behavioral segments, but they have created an opt-out program for end users.</p>
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