Online Continuing Education Programs for the Market Research Profession

Loyalty to the Research Industry

Nearly half of researchers can never imagine leaving market research (46%). On the other extreme, 11% think of leaving it daily and 5% think of leaving at least once a week.

Six out of ten respondents (59%) said it was very or completely likely they would still be working in market research a year from now.

Of the respondents who have worked less than a year in market research, 39% reported they were not at all likely or slightly likely to be working in the industry a year from now in contrast to 11% of those with 1 to 9 years of tenure.

Of those who took market research as a first job and stayed, 19% were very likely to still be working in market research a year from now contrasted with 44% of other respondents.