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ETIHAD AIRWAYS’ FIRST SPONSORSHIP IN US GETS OFF TO FAST START

ETIHAD AIRWAYS’ FIRST SPONSORSHIP IN US GETS OFF TO FAST START

05-Sep-13

Etihad Airways’ first major sports sponsorship in the United States will be up and running with the start of the Nation’s Triathlon event taking place in West Potomac Park, Washington, D.C. on September 8, 2013.

Etihad Airways launched its daily service between Abu Dhabi and Washington, D.C in March this year, and is sponsoring the Nation’s Triathlon to promote the sporting links between these two capital cities, and further strengthen the cultural and commercial ties between the United Arab Emirates and the United States.

Geert Boven, Etihad Airways’ Senior Vice President, Americas, said: “Sporting events are a great way of bringing people together. We also see this as an important first step to engage with the people in the local community.

The sponsorship of the Nation’s Triathlon ties in with the airline’s existing sponsorship of the Tri Yas event in Abu Dhabi, and encourages greater participation from triathletes wishing to take part in either race, with the development of tailored event packages* that include the shipment of bikes, special hotel rates and event entry fees.

Taking place on Sunday, September 8, and officially recognised by the governing body USA Triathlon (USAT), the Nation’s Triathlon is an international distance event comprising a 1.5 kilometre swim, a 40 kilometre bike course, and a 10 kilometre run through the scenic inner city and suburbs of Washington, D.C.

The weekend-long festivities start off with a two-day public Health & Fitness Expo at the Washington Hilton hotel on September 6 and 7, and conclude with the Finish Line Festival, where presentations will be made to the winners of the various race categories, which includes the Etihad Airways Tri Club Challenge.

“The Etihad Airways Tri Club Challenge is an opportunity to recognise those triathletes who are committed to go the extra yard to be the best.” added Mr Boven. “We encourage everyone to enjoy this marvellous sporting occasion, and look forward to congratulating the winners on their tremendous achievement.”

The male and female winners of the Etihad Airways Tri Club Challenge will each receive two round trip tickets on Etihad Airways and complimentary entry into the Tri Yas triathlon, including three night’s stay at a hotel in Abu Dhabi.

Tri Yas, one of the most prestigious triathlons in the Middle East, takes place on February 28, 2014, at the Yas Marina Circuit – home of the Formula 1™ Etihad Airways Abu Dhabi Grand Prix in Abu Dhabi.

Etihad Airways, the national airline of the United Arab Emirates, began operations in 2003, and in 2012 carried 10.3 million passengers. From its hub at Abu Dhabi International Airport, Etihad Airways serves 94 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas, with a fleet of 80 Airbus and Boeing aircraft, and over 80 aircraft on firm order, including 41 Boeing 787-9 Dreamliners and 10 Airbus A380s, the world’s largest passenger aircraft. Etihad Airways also holds equity investments in airberlin, Air Seychelles, Virgin Australia and Aer Lingus, will acquire 49 per cent of Air Serbia from January 2014, and, subject to regulatory approval, will acquire 24 per cent of India’s Jet Airways. For more information, please visit: www.etihad.com

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