About This Book

Tattoos now have mass appeal, but beyond the mainstream, a new tattoo underground has developed. It is as innovative, diverse, inspiring, and controversial as the motifs it creates. Forever is a stunning documentation ofthis dynamic current scene.

Forever showcases key tattoo innovators and a broad range of fresh styles. The book explores how today’s tattoo culture is strongly influenced by art, fashion, and contemporary visual culture as well as traditional tattoo art—often in surprising ways.

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More About This Book

Tattoos, which were once an exclusively underground phenomenon, now have mass appeal. This evolution from sub-culture to mainstream has brought fresh ideas, tensions, and shifts with it, and traditionalists and innovators have staked out very different positions. Over the last few years, new influences from the realms of art, fashion, traditional tattoo art, and visual culture have given rise to a dynamic tattoo scene—a new underground. This cutting-edge tattoo culture is as innovative, diverse, inspiring, and controversial as the motifs it creates.

One of the most striking facets of this new tattoo scene is its interaction with high fashion and art. The internationally successful artist Scott Campbell, to name just one high-profile example, began his career as a tattoo artist.