During Fall 2010, this project was exploited in GRDS-504.
Professor Jason Fox allowed us to select our own project as
long as we integrated Print, Screen and Experimental.

01

Establish Direction [starting point]

05

Schematic Phase [braindump]

21

Design Phase [by hand]

31

Digital Phase [by computer]

61

Test Product [double check]

65

Final [accomplishment]

idea . brief . problem

research . inspire . brainstorm

thumbnails . concepts . analysis

studies . digital . analysis

mock up . analysis

product . images . analysis

Keep It

Local
Target Audience
Age Group: 20+
Gender: not specified
Personality: Explorative
Objective
To exploit a Local Book for visitors
when visiting St Louis. A phone
application will be available for the
visitor to download onto their touch
screen phone.

Problem
A woman and man are visiting a city [for this
project I plan to reference St Louis Missouri] and
have no direction to seek out the local boutiques
and independent restaurants that the city has to
offer. They are looking to experience the culture
rather than getting involved with the hordes of
tourists taking numerous pictures at overrated
sites such as the St. Louis Gateway Arch or the
Anheuser Busch Brewery. They would like a
convenient direction to help guide them to the
urban scene and culture but are unsure how to
locate a source for a quick reference. Overall,
I would like to give the lowdown on the most
authentic, unique and inspiring, locally owned
eating and shopping spots in St Louis Missouri
by creating a local book that’s distributed at
the neighborhood kiosks convenience of a
touch screen phone application.
Design Intent
The local book will be organized by
neighborhoods, listing local boutiques and
independent restaurants. Before each
neighborhood will be an illustrated map that
identifies the locations of the businesses. At the
back of the book, I plan to have an area for one
to write down his or her experiences and make
notes. There will be a St Louis local application
that is available for touch screen phones to
provide the opportunity to research local
boutiques and independent restaurants
in St Louis.

Research Methodology
I will continue researching and studying the
boutiques and independent restaurants in St
Louis, Missouri. To start, I will sit at restaurant
patios to experience the environment that a local
restaurant offers. I will continue chatting with
the owners at the retail counters on their vision
for their boutique. I’ve received some feedback
from the owners who have mentioned other cool
boutiques to check out that might be of interest.
I plan to check out the suggested boutiques
this week. I determined my communication
strategy by figuring the steps that were needed
in order to design and execute a local book
and phone application for one visiting St Louis,
Missouri. I performed my written out process,
in step by step detail, in what I call a cartoon
sketch. Personally, my cartoon sketches help me
organize my ideas and design layout and basically
help me with my thought process. I also posted
my design proposal on the discussion board to
see if everyone followed my thought process. I
did receive one particular suggestion for having
a website and email list. I will investigate this
suggestion a bit further to see if a local book
website is efficient enough for visitors during
their short stay in a city. I also want to research
email further since I want to avoid creating
junk mail clutter in one’s email box after they
visit a city. Over the next week(s)I also plan to
further research and investigate what different
neighborhoods have to offer to make sure this
book provides something for everyone. I plan to
study book sizes and layouts to make sure my
book design encourages one to pick it up.

Print + Screen + Experimental

Communication Strategy +
Design Outcome
I feel the local book and application are great
references for one to have as a resource while
visiting St Louis, Missouri. I feel every city should
have a local book that allows one to experience
the urban scene and culture that gives the low
down on what is cool and what is not. I plan to
have the books distributed at local hotels and
businesses for easy access. It also allows one
the opportunity to download a St Louis local
application onto a touch screen phone.
Overall, I feel that my design goals were
accomplished for this design project with
the local book, phone application and the
neighborhood kiosks. I feel that my design
process was exemplified at a superior level
while illustrating my design principles with
an extraordinary expertise. I want visitors to
remember the great experiences they had visiting
the most authentic, unique and inspiring, locally
owned eating and shopping spots in St Louis so
at the end of the trip they feel their time was
well spent in St Louis, Missouri and was not
merely caught up in the touristy scenes.

Establish

01

Design
Story

About the Story
To the right are a few possible solutions
for the Local Book which also serves
as inspiration. I also would like for
this page to help explain the design
story and problem. When one visits St
Louis, he or she wants to experience
the culture, not the overrated tourist
attractions. It is nice to have a book
that mentions unknown attractions to
those new to the city. I feel in order for
the book to be picked up, it needs to
have some sort of graphic or color that
catches oneâ&#x20AC;&#x2122;s eye. I feel that the book
materials on this page are suggestions
to help explain the design intent.

Organization of
Neighborhoods
The Local Book and phone application
reference particular neighborhoods within
St. Louis. These neighborhoods offer great
culture and exquisite atmosphere, providing a
secret that not every visitor might discover. Each
neighborhood is identified with a designated color
and typeface design that best defines its style and
personality. Within each neighborhood are local
boutiques, independent restaurants, and unique
atmospheres that not every city offers. Each local
business will have an identity emblem on their
storefront that matches up with the same business
on the neighborhood map in the local book. Each
neighborhood section in the Local Book will list
the entrepreneurâ&#x20AC;&#x2122;s business location, website, a
glimpse of their menu or product, and a taste
of their independent atmosphere.

Schematic

05

Organization of
Neighborhoods
Mentioned in the Local Book are the
neighborhoods that share the road with bikers
as well as areas for free street parking or
metered parking. Also designated is the culture
per College Crowd, Modern Elegant, or Eclectic
with a Laid Back feel due to visitorsâ&#x20AC;&#x2122; preference
for neighborhood atmosphere.

Lafayette
Square

Schematic

07

+INSPIRATION:
“Inspiration refers to an unconscious burst of
creativity in a literary, musical, or other artistic
endeavour.” -Wikipedia

Few of the Local, Independent Restaurants
exploit this style, Retro Mod with a
Vintage Twist.

The Interior image exploits the
feel of some of the Boutiques
style in St. Louis.
Harmonious Color Palette with Inspirational Patterns

PRINT:
Local Book Identity
Sketches illustrating different panel designs
that exemplify successful use of logo design.
The sketches form a consistent flow of
hierarchy, white space, proportional scale,
and balance.

Design

23

SCREEN:
Phone Application
Sketches illustrating different phone
applications for a touch screen phone.
The sketches exemplify a consistent style
with the PRINT thumbnails to provide a
consistent branding approach for the The
Local identity that represents St. Louis.

EXPERIMENTAL:
Distribution for the
Local Book
Illustrations exemplifying a few conceptual
ideas for the Local Book to be distributed
throughout the inner neighborhoods for
those visiting St Louis.

Design

25

PRINT: Concept One

Exemplifies a logo profile that illustrates
balance, scale, and positive + negative space.
Could be utilized as a die cut form or a solid
color. Have 3 examples of how the logo
coincides with the panel design for the local
book. The proportional L logo is exemplified
in a successful manner on the panel designs.
The logo has the opportunity to be a
minimal statement on the exterior panel
design or the entire statement that leads
the panel design.

PRINT: Concept Three

Exemplifies a retro style logo with a nice
proportional placement within the circle.
The L is a simplified version of Local and is
a nice statement that Local does not need
to be illustrated everywhere throughout
the Local Book. This logo is successful at
balancing the die cut panel with similar die
cut forms that are the same size as the logo.
The logo design would really pop or stand
out in a design that is exemplified in this
manner. The L logo would also work well
to replicate the form of a button in order
to provide a unique form on a minimal
panel design.

PRINT: Concept Four
PRINT: Concept Two

Shown is a simplified version of the Local
logo. The profile of L is the only message that
is illustrated in order to keep the tone of
the book minimal and timeless. The L profile
is an excellent form to exemplify a positive
+ negative balance and proportional form.
This logo could possibly take the form of
the entire panel design and would be a nice
conversation piece for one on the simplicity
the design would bring to the local book.

Shown is the concept of an interactive
piece of an inner book inside the exterior
panel book design. On the inner left panel is
a placement holder for bus tickets or receipts
that one might obtain while adventuring in
a city. The interactive booklet that describes
the local attributes is on the right side of
the inner booklet design. The entire booklet
design is made of chipboard with minimal
use of color on the exterior but the interior
booklet exploits color at a superior
balanced level.

Design

27

PRINT

Local Book

SCREEN

Phone Application

EXPERIMENTAL
Kiosk

K

PRINT: Local Book Icons

Utilizing the icons in the Local Book for one to locate their
destination on the neighborhood map will help one journey an
unknown city with ease. The icons will also be placed on the
storefront of the business to provide reassurance for the visitor
once they reach their destination.

p

SCREEN: Phone Apps

Sketches illustrating different phone applications for a touch
screen phone. The sketches exemplify a consistent style with the
PRINT thumbnails to provide a consistent branding approach for
the The Local identity that represents St. Louis.

EXPERIMENTAL: Kiosk

Illustrations exemplifying a few conceptual ideas for the Local
Book to be distributed throughout the inner neighborhoods
for those visiting St Louis.

WHAT IS COLOR?
“Color derives from the spectrum of light interacting
in the eye with the spectral sensitivities of the light
receptors. Color categories and physical specifications
of color are also associated with objects, materials,
light sources, etc., based on their physical properties
such as light absorption, reflection, or emission spectra.
By defining a color space, colors can be identified
numerically by their coordinates.” -David Johnson

+COLOR STUDIES
Identiﬁes Different Neighborhoods
Digital

31

WHAT IS BLUE?
â&#x20AC;&#x153;Blue is the color of the sky and the ocean, blue is one
of the most popular colors. It causes the opposite reaction
as red. Peaceful, tranquil blue causes the body to produce
calming chemicals, so it is often used in bedrooms. Blue can
also be cold and depressing. Fashion consultants recommend
wearing blue to job interviews because it symbolizes loyalty.
People are more productive in blue rooms. Studies show
weight lifters are able to handle heavier weights in
blue gyms.â&#x20AC;? -David Johnson

+COLOR: BLUE
Represents Downtown St. Louis
Digital

33

WHAT IS GREEN?
â&#x20AC;&#x153;Currently the most popular decorating color, green
symbolizes nature. It is the easiest color on the eye and
can improve vision. It is a calming, refreshing color. Green
symbolizes growth, harmony, freshness, & fertility. Dark
green is masculine, conservative, and implies wealth.â&#x20AC;?
-David Johnson

+COLOR: GREEN
Represents The Loop in St. Louis
Digital

35

WHAT IS YELLOW?
â&#x20AC;&#x153;Cheerful sunny yellow is an attention getter. While it is
considered an optimistic color, people lose their tempers
more often in yellow rooms, and babies will cry more. It is
the most difficult color for the eye to take in, so it can be
overpowering if overused.Yellow enhances concentration,
hence its use for legal pads. It also speeds metabolism.â&#x20AC;?
-David Johnson

+COLOR: YELLOW
Represents Soulard in St. Louis

Digital

37

WHAT IS ORANGE?
Orange combines the energy of red and the happiness of yellow. It
is associated with joy, sunshine, and the tropics. Orange represents
enthusiasm, fascination, happiness, creativity, determination, attraction,
success, encouragement, and stimulation.
To the human eye, orange is a very hot color, so it gives the sensation
of heat. Nevertheless, orange is not as
aggressive as red.

+COLOR: ORANGE
Represents Lafayette Square in St. Louis
Digital

39

WHAT IS RED?

â&#x20AC;&#x153;The most emotionally intense color, red stimulates a faster heartbeat
and breathing. It is also the color of love. Red clothing gets noticed
and makes the wearer appear heavier. Since it is an extreme color,
red clothing might not help people in negotiations or confrontations.
Red cars are popular targets for thieves. In decorating, red is usually
used as an accent. Decorators say that red furniture should be
perfect since it will attract attention.â&#x20AC;? -David Williams

+COLOR: RED
Represents Clayton in St. Louis
Digital

41

WHAT IS PURPLE?
“The color of royalty, purple connotes luxury, wealth, and
sophistication. It is also feminine and romantic. However,
because it is rare in nature, purple can appear artificial.”
-David Williams

+COLOR: PURPLE
Represents Central West End in St. Louis
Digital

43

WHAT IS TYPOGRAPHY?
“The arrangement of type involves the selection of
typefaces, point size, line length, leading [line spacing],
adjusting the spaces between groups of letters [tracking]
and adjusting the space between pairs of letters [kerning]
Type design is a closely related craft, which some consider
distinct and others a part of typography; most typographers
do not design typefaces, and some type designers do not
consider themselves typographers.” -Wikipedia

+TYPOGRAPHY

Identiﬁes Different Neighborhoods
Digital

45

Univers Lt Std

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

PRINT

Type Design

Rockwell

[Realist Sans Serif]
8 pt 75 Black

Jenkins v 2.0

[Slab Serif]

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

[Script]

8 pt Bold

The quick brown fox jumps over the lazy dog

14 pt 59 Ultra

The quick brown fox jumps over the lazy dog

10 pt Regular

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

14 pt Thik

The quick brown fox jumps over the lazy dog

11 pt 45 Light

The quick brown fox jumps over the lazy dog

10 pt Bold Cond.

The quick brown fox jumps over the lazy dog

16 pt Thik

The quick brown fox jumps over the lazy dog

12 pt 57 Cond.

Designed at the Monotype foundry’s in-house design studio
in 1934. The original Rockwell was produced by the Inland
typefoundry in 1910, which issued it as Litho Antique; American
Type Founders revived the face in the 1920s, with Morris Fuller
Benton cutting several new weights. The Monotype Corporation
produced its version of Rockwell in 1934; unfortunately, some of
the literature erroneously referred to it as Stymie Bold, thereby
creating confusion that still exists today. Rockwell is a geometric
slab serif design, a strong display face for headlines and posters;
it is also legible in short text blocks.

Designer: Adrian Frutiger
The design is a neo-grotesque, similar to its contemporary, Helvetica. Linotype
also has adopted this numerical system for many other faces. The family has
the advantage of having a variety of weights and styles, which, even when
combined, give an impression of steadiness and homogeneity. Their legibility
lends itself to a large variety of apps, from text and headlines to packaging
and signage.

The reason I selected Jenkins v2.0 is due to it’s originality
that fits in with the style of the Local Book. It has an urban,
loose feel to it that tends to blend and balance with any Adobe
Type. Download free from fontstock.net

8/10 Rockwell Reg.

8/10 Univers. 45 Light

Din 1451

True Type Font

Orator

[Realist Sans Serif]

12/13 Jenkins

Rosewood

[Sans Serif. Mono]

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

12 pt Engschrift

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

8 pt Medium

The quick brown fox jumps over the lazy dog

12 pt Engschrift

The quick brown fox jumps over the lazy dog

8 pt Slanted

The quick brown fox jumps over the lazy dog

12 pt Mittelschrift

Designer: Linotype Staff
The letters DIN refer to the Deutsche Industrie-Norm, the German
Industrial Standard; among their many uses, these typefaces are seen on
most road signs and license plates in what was formerly West Germany.
One of the primary criteria for the DIN Schriften design was a facility for
reproduction. There are four geometric sans serif typefaces, of roughly
the same weight but of various widths, from quite round to condensed.
Use DIN Schriften for signage, posters, and display work that emanates
a neo-1990s look.
10/11 Din 1451 Engschrift

Designer: John Scheppler
Orator is a monospaced typeface made
up of capitals and small capitals only;
it can be used for tabular material or
technical documentation. The name Orator
comes from the notion that capitals and
small capitals are clearer than upper and
lowercase letters, thus making it useful

for speech notes. It was designed for IBM
typewriters by John Scheppler.
10/11 Orator

[Decorative. Handtooled]

THE QUICK BROWN FOX
JUMPS OVER THE LAZY DOG

19 pt Regular

The quick brown fox jumps
over the lazy dog

16 pt Fill

Designer: Carl Crossgrove, Carol Twombly
and Kim Buker Chansler. Adobe’s Rosewood,
released in 1994, is modeled after a chromatic
design from William Page in 1874. Rosewood’s
Regular version is designed to overlay the Fill
version for two-color printing.
10/12 Rosewood Std Fill

Almonds Restaurant invite
you to enjoy a casual and comfortable dining experience in a
sophisticated, white table cloth
atmosphere. Their chalkboard
menus offer delicious food
selections and our servers provide warm and friendly service.
Everyone particularly love the
pizzas and quesadillas from
the wood-fired oven. Offer a full
service bar + a hand selected
wine list with a variety of choices to compliment your meal.

Local Book

St Louis Missouri

“Taste embodies the reasons I
really love St. Louis.”
- unknown

www.nichestlouis.com/taste

3 1 4 . 7 7 3 . 7 7 5 5

Taste is a small restaurant
serving small plates and craft
drinks with an eye towards
the golden age of American
cocktails. Taste is designed for
you to drop in early for a quick
snack or to arrive late and
linger. Its a tiny space.
If there is a wait for tables when
you are done with their service
they will drop a check and
politely thank you for coming.
Most importantly: enjoy the
environment!

“A comprehensive resource for everything from cheeky slogan tees
to luxe silk dresses, this boutique
offers up an outstanding mix as
its St. Louis-based bricks-andmortar shop” - Lucky Magazine

33

l a u r i e s o l e t . c o m

hours

Laurie Solet

11:30a - 2p
6p - 10p

3 1 4 7 2 7 7 4 6 7

The story behind the green
emblems: the emblems represent
the store and are consistently
illustrated throughout the book as
well as the emblems placed on
the storefront of the business to
help one identity they are in the
correct location upon their journey

Washington Ave

T thru Sat

Local Book

Laurie Solet boutique caters
to the stylish ladies of St Louis,
offering clothing lines, beauty
products and accessories of exceptional quality that every one
of them has seen and coveted,
but may not have been able to
find locally.
With her imaginative décor,
focus on client service and
sense of personal, individualized style, solet has dreamed up
a boutique w Midwest manners
and Los Angeles prestige.

CLAYTON:
Dining in Clayton is an gourmet
delight with over 65 restaurants.
Spend a leisurely afternoon at one
of many outdoor cafes or enjoy
elegant dining by candlelight at
a fine restaurant. Each year, the
downtown Clayton area hosts
special events including the ‘Taste
of Clayton’ food festival, ‘Parties in
the Park’, the ‘Saint Louis Art Fair’
and ‘Gallery Nights in Clayton.
PARKING:
Quarters, quarters, quarters. They
patrol the parking meters on the
streets like hawks. Some parking
garages, but have an hourly fee.
SAFETY:
For the most part a rather safe
neighborhood. Be cautious about
some outcast strolling through the
neighborhood ready to prey down.

Ave

the insight

Who is lola?
She is a celebration of our
culture. Hand crafted cocktails,
succulent nosh, and jazz and
funk driven late night grooves
are only a compliment to
the true nature of what makes
our city so wonderful. She
celebrates community in her
efforts to provide a location to
gather, to socialize, and to
relax.

M
T, W, Th, F
Weekend

23
24
25
27

Maryland

Washington

To Downtown

University

Local Book

St Louis Missouri

THE LOOP:
An energizing and eclectic
entertainment and shopping
district, The Loop offers six blocks
of exhilarating retail, restaurants,
live music, café culture, and even
a Walk-Of-Fame. A century ago
at this location, streetcars from
downtown “looped around” to
return to the city, which gave the
area its name. That movement
and momentum continue today,
as The Loop expands into the City
of St. Louis with the exciting new
growth and development that have
made it a destination.
PARKING:
Parking Meters. There road is
shared. So one could bike to The
Loop if they desire.
SAFETY:
The ghetto is to the east of The
Loop. So you might see a few odd

Blueberry Hill

Everyday 11a-9p

6504 Delmar Boulevard 63130

The Loop
“Interesting decor and this place is
always packed”
- Unknown

www.blueberryhill.com

3 1 4 . 7 2 7 . 4 4 4 4

Hill is a landmark
Blueberry
restaurant and music club filled
with pop culture memorabilia.
Located in The Loop along the
St. Louis Walk of Fame near
the Moonrise Hotel. We have
three private party rooms and
offer fine catering. Blueberry
Hill features live music by
touring and St. Louis bands,
including rock & roll legend
Chuck Berry. Our jukebox
and creative window displays
are nationally recognized.

Local Book

hours

S 7th Blvd

Victor St

A

63103

Taste
Niche
Molly’s
Sage’s
McGurk’s
APOP Records

SOULARD:
Soulard is one of the oldest parts
of the city with homes dating
from the mid to late 1800s. About
1840, the growing city of St Louis
reached south into the “Frenchtown” area, a mix of common
fields and French-owned farms.
With urbanization encroaching,
various Frenchtown landowners hired surveyors to stake out
streets, alleys and sellable lots,
continuing the traditional urban
PARKING:
A few meters, but for the most
part you park in neighborhoods
and on the streets.
SAFETY:
Nothing to worry about, everyone
in this neighborhood acts like

Barton St

L

Street

marinated olives
pork shank agnolotti
veal sweetbreads

Mon Tues Wed Thurs

taste it :: glimpse of the menu items

www.welovelola.com

14th

The story behind the red emblems:
the emblems represent the store
and are consistently mentioned
illustrated throughout the book as
well as the emblems placed on the
storefront of the business to help
one identity they are in the correct
location upon their journey while

Pershing Ave

The

09

O

North

6
11
12

St Louis Missouri

taste it :: glimpse of the menu

500

To The Loop

University Dr
Westmoreland

we are talking:

Pontiac
Square
Park

The

L

N

Local Book

5:30p - 9p
5:30p - 10p
5:30p - 9p

The

St Louis Missouri

Shenandoah Ave

Interstate 55

W

“sip, taste, listen”
-lola

generous spirit list
extensive wine list

To Downtown

Local Book

O

200 + beers
20 + on tap

The story behind the yellow
emblems: the emblems represent
the store and are consistently
mentioned illustrated throughout
the book as well as the emblems
placed on the storefront of the business to help one identity they are
in the correct location upon their

Niche is bringing “bistronomy”
back to its Sidney Street
location. Inspired by the young
chefs in France, “bistronomy”
embodies what executive chef,
Gerard Craft, has always loved
about cooking, which is sharing
good food and wine in a fun
environment with family and
friends. Today Gerard wants to
bring Niche back to its roots,
where he started:
So come in and enjoy
three courses for $40.

The

Soulard
Farmer’s
Market

O

“That’s what it’s all about!
Not the china or the white
tablecloths, but about enjoying
yourself without breaking the
bank”. - Chef Gerard

N Big Bend Blvd

S 10th St
Menard St

S 12th St

Russell Blvd

S 11th St

S 13th St

Geyer St

Local Book

S 9th St

The

http://bridgestl.com

Be sure to check out our sister
restaurants:
Bailey’s Chocolate Bar in
Lafayette Square and Rooster

The Bridge is an unique tap
house and wine bar that offers
200 plus beers, 55 delicious
beers are on tap, over 100
wines from around the world,
and 20 plus are poured by the
glass. We offer charcuterie,
cheese, unique spirits and a
late night menu.

Everyday
11a - 1a
Kitchen open all night.

TASTE IT :: GLIMPSE OF THE MENU

1004 Locust Street 63101

HOURS

The

T H E B R I D G E

N

St Louis Missouri

hours

W

Local Book

taste it :: glimpse of the menu

O

THE STORY

T

St Louis Missouri

The

N

Local Book

about

W

Market St

designed + developed by jamie turpin

The

O

Kierner Plazaa

Market St

HOURS

D

Live Music in the Summer- every weekend

Poelker Park

The

On this page are the neighborhood
layout designs exploited with their
color identity and typeface designs
which represent the neighborhood’s
characteristics and personality.

1831 Sidney Street 63108

The

Pine St
Eternal Flame Park

SOULARD

the insight

Olive St

DOWNTOWN:
The buildings date from the late
19th century to the early 1920s
and exhibit a variety of popular architectural styles. The majority of
the district’s buildings are revival
styles or of the Chicago School of
architecture. Most buildings originally served as warehouses for
the St. Louis garment district and
are large multi-story buildings of
brick and stone construction.
PARKING:
You better have a pocket full of
quarters because the parking nazis’ are on the prowl and parking
tickets are not cheap, $10 a ticket.
SAFETY:
North of Downtown about 2 to 3
miles is the ghetto. Be cautious
because some journey south
to downtown and like to pick

Almond’s
Pomme Cafe
Barcelona
Sasha’s
Laurie Solet
Byrd

Pershing Ave

niche

The

Locust St

Chestnut St

NM
erm
ac B
lvd

The story behind the blue
emblems: the emblems represent
the store and are consistently
mentioned illustrated throughout
the book as well as the emblems
placed on the storefront of the
business to help one identity they
are in the correct location upon

Cheese boards, meat trays,
snacks are available for
purchase while sipping wine.

St Louis Missouri

R
57

St Louis Missouri

hours

The

LafayetteSquare

BaileysChocolateBar

“unique and artful, playful and
tasteful ”
-Urbanspoon

w w w. b a i l ey s ch o c o l a t e b a r. c o m

314

241

8100

The best Martinis in the city,
over 75 beers both draft and
bottle, scotch and dessert
wine lists, as well as the best
hot chocolates, shakes, and
after dinner cocktails around
the Lafayette Square. EnjoyAwarding favorite chocolate
dessert to Baileys’ Chocolate
Bar is a bit like trying to find a
needle in a haystack. There’s
way too much to sort through.
In Baileys’ lineup, pretty
much everything can make
crimes of (chocolate) passion.

Local Book

M thru Sat
Sun

4 p - 1 a
4 p - 1 2 a

Baileys Chocolate Bar fea-

taste it :: what chocolate are you going for?

2005 bottle of Saracco, Piedmont- $9.99
to a 1999 bottle of Henschke- $358.99

St Louis Missouri

1 9 1 5 P a r k A v e n u e 6 3 1 0 4

Wine bottles are available to
purchase as “to go” or “drink
now.” There is a wide range
of selection from 1/2 size
bottles to magnums.
Wine prices range from:

Local Book

BaileysChocolateBar

3:30p - 1a

giving you something to talk about:

T thru Sat

49

tures a full bar with over two
dozen Chocolate Martini’s,
90 beers, as well as spirits,
wine, champagne and amazing Hot Chocolates.
Baileys’ Banana Split
Chocolate Inebriation
Crème Brulee Classic
Lover’s Plate: for Two
Mississippi Alley Sw
Baked Brie Cheese
Chocolate Martinis
Grown Up Mocha Malt
The pricing on their products
is a bit steep but is worth it.

St Louis Missouri

R
59

Closing:
The local book is a great reference for one to have as
a resource upon their visit in St Louis Missouri. I feel
every city should have a local book that allows one to
experience the urban scene and culture that gives the
lowdown on what is cool and what is not. I plan to have
the books distributed at kiosks throughout the city and
local hotels. There will also be a phone application that
allows one to download it onto their touch screen phone.
Overall, I want one to remember the great experience
they had while visiting the most authentic, unique,
locally owned eating and shopping spots in St Louis Missouri. So at the end of one’s trip they feel their time was
well spent and not caught up in the touristy scenes.

LAFAYETTESQUARE:
Lafayette Square is a reminder
of Victorian St. Louis in its most
flamboyant years, the last quarter
of the 19th century. Lafayette Park
is the focal point of the Square, a
last link to the little French settlement of 1764. It is an extension
of the St. Louis Commons which
was reserved for public use as
pasture and farm land in the
European tradition. It remains the
only land within the city never under private ownership.A Historic
Code preserves the neighborhood
for future generations to see
PARKING:
Free Parking, Drivers share the
road with bikers.
SAFETY:
Very safe and neighborly. Everyone says hello when you pass
them on the sidewalk.

33 wine bar: The inside has
a very modern look and feel
with sleek decor and functional
looking furniture.The bar is on
the right side and there are
high tables on the left. A huge
wine collection is displayed
on the split level in the rear.
White brick and art dominate
the walls. A large chalkboard
is behind the bar with the draft
beers listed, and the entire beer
list is available in their menu,
categorized by style.

The story behind the orange
emblems: the emblems represent
the store and are consistently
illustrated throughout the book as
well as the emblems placed on
the storefront of the business to
help one identity they are in the
correct location St Louis.

u Ave

Missou

hours

Everyday 8a-7:30p

ll
U City Gri
Hah, this place
makes me laugh. Hidden down
the corner in an unsuspecting
lit room, is this delicious little
Korean bbq place. But don’t get
your hopes up for a dining experience, just get your grub on!
Décor: It’s a tiny place, seats
probably a max of 15 people
(that might even be pushing
it, lol)? The majority of seating
is in a bartop area and there
is like 1 table that seats 4
people pushed into the corner.

Choutea

Hicko
ry St

ri Ave

S Jeffe

To Clayton

U City Grill

Macka
y Ave

St

Local Book

St Louis Missouri

71

Exploited on these layouts are the
grid structure design and images of
the interior to articulate the interior
style and atmosphere. Also shown are
neighborhood maps that illustrate the
local businesses in the local book and
where they are located on the map.

KK

ppp

Digital K

57

p

SCREEN: Design

Development

Exemplified is a touch screen
phone with the new Local phone
application that collates with the
Local Book. The application is free
to download and is available to
anyone with a touch screen phone.

Introducing the latest city bound mobile application
The apps that come with your iphone are just the beginning. This latest phone
application is the way to experience a city when traveling. It provides you with
culture, the insights, hidden independent restaurants, boutiques, and more.
L

The world’s latest mobile app
The local mobile application is well
suited for one visiting an unknown
city and are wanting to experience the culture and not the typical.

EXPERIMENTAL:
Design

Development

Throughout each neighborhood are
kiosks that carry the Local Books for
visitor/tourist to attain while visiting
St Louis, Missouri.

Current City Coverage for Local Application:

St Louis Missouri

C���n� So��: Savannah Georgia • Denver Colorado • Portland Oregon

L

Apps for visitors
Local Mobile
Application

L
November 18

Rely on our Local Application to
guide you around St Louis.

Digital

59

Mock Up

Model
I executed a mock up model out of
chipboard to understand the form of
the booklet and get a better visual
of the final print panel design. The
mock up model provided a good
study to help with overall scale and
functionality to the booklet design.

Test

61

Analysis
The Local Book is a great reference for
one to have as a resource upon their
visit to St. Louis, Missouri. I feel every city
should have a local book that allows one
to experience the urban scene and culture
that gives the lowdown on what is cool and
what is not. The books will be distributed
at kiosks throughout the neighborhoods. As
a green resource, a phone application will
be available to download for visitors who
donâ&#x20AC;&#x2122;t wish to receive a Local Book.

Overall, I want visitors to remember the
great experience they had when visiting
authentic, unique, locally owned eating and
shopping spots in St Louis, Missouri. I want
them to remember the trip as time well spent
instead of feeling caught up in the touristy scenes.
My cartoon set kept me focused on researching,
developing and executing my design process.
Overall, I really enjoyed having the opportunity
to explore this design avenue over the past
few weeks. I passionately enjoy experimenting
with color identities, page layouts, interior
environments and analyzing which typeface
sets the tone for the overall feel to
the compositions.

Test

63

Final Local Book
the

Neighborhood

legend

local

A

Identity

Must Experience
Restaurant + Retail

Other
Restaurant + Retail

rooster brunch place

brunch

1004 Locust Street 63101

Soulard

C

Clayton

D

E
The story behind the icons: the retail and restaurant icons
represent the independent business and are consistently
mentioned and illustrated throughout the book. The retail
and restaurants that are mentioned and support the icons
exploit the entrepreneurship atmosphere and exemplify
an intriguing atmosphere for one to experience.

Lafayette
Square

D O W N T O W N

BREAKFAST, LUNCH
OR BRUNCH

“favorite brunch in StL ”

The Loop

Rediscover Downtown Saint
Louis with the best brunch in
the city. Rooster is a European
style, urban cafe specializing
in Crepes, Sandwiches, and
Brunch items along with a
unique selection of Coffee,
Beer, Wine and the best Bloody
Marys and Mimosas in town.

result of a tragic accident in
the summer of 2004. Their dog,
Uma, a 2 year old Keeshound
mix was killed during their
morning walk when Uma was
ran over at the intersection
where two buses collided in
downtown St Louis. During the
recovery the owner decided to
open a store featuring all of his
favorite designs.

- T. J. Birkenmeier

11th + Locust St

10th + Locust St

14th

Washington Post
13th + Washington Ave

UMA

44

11th + Locust St

500 North 14th Street 63103

the bridge

beerhaus

1104 Locust Street 63101

“sip, taste, listen ”
-lola

Who is lola?

She is a celebration of our
culture. Hand crafted cocktails,
succulent nosh, jazz and funk
driven late night grooves are
only a compliment to the true
nature of what makes our city
so wonderful. She celebrates
community in her efforts to
provide a location to gather,
to socialize, and to relax. Lola
loves to sip, lola loves to taste,
lola loves to listen, and she
knows that you do too.

tap house and wine bar that
offers 200 plus beers, 55
delicious beers are on tap,
over 100 wines from around
the world, and 20 plus wines
are poured by the glass. They
offer charcuterie, cheese,
unique spirits and a late
night menu.

Soulard is one of the oldest parts of the
city with homes dating from the mid to
late 1800s. About 1840, the growing
city of St Louis reached south into the
“Frenchtown” area, a mix of common
fields and French-owned farms. With
urbanization encroaching, various French
town landowners hired surveyors to stake
out streets, alleys and sellable lots, to
continue the traditional urban grid.

Soulard

greyer
street

PARKING:
A few meters, but for the most part you
park in neighborhoods and on the streets.
SAFETY:
Nothing to worry about, everyone in this
neighborhood acts like they have known
you since you were a child.

serving small plates and craft
drinks with an eye towards
the golden age of American
cocktails. Taste is designed
for you to drop in early for a
quick snack or to arrive late
and linger. It’s a tiny space. If
there is a wait for tables when
you are done with their service
they will drop a check and
politely thank you for coming.
Most importantly:

PERSONA:
Soulard farmers market is one of the
largest and oldest farmers market’s
west of the Mississippi. It was started
in 1779 and is the St. Louis original
farmers market. Everyone is super laid
back, ecofriendly, and entrepreneurship
supported. Soulard’s Irish pub atmosphere
supports and encourages Mardi Gras
Celebrations and St. Patrick’s Day. Check
out stlouis.metromix.com for the up
coming celebrations for this neighborhood.

18th + Sidney St

K

D O W N T O W N

SOULARD:

a

Everyday 11a to 1a
Kitchen open all night

13

S 8th
street

S 12th
street

see it

iloveuma.com

Mon
4p to close
Tues- Fri 11a to close
Weekend 9a to close

Need the basics? Need a
snack? Need to hear the local
neighborhood gossip?
Come visit Washington Post.
We have what you need.
a

44

Tues- Sat 11a to 5p
Sun
11a to 3p
Mon
Closed

a

Soulard

The General Store is unique
with their general vintage
items. The deli supports the
local farmers with the meat
and cheese selections. Don’t
forget to grab flavorful coffee
on the way out.

washingtonavepost.com

Ivanhoe St

D O W N T O W N

Rooster

4th

1100 Locust St 63101

Lafayette Square

lola

see it

a

11

Lafayette Square

LOLA

Arch Plaza

Broadway
blvd

7.50
9.50
9.50

Russell
blvd

The Bridge

the Loop

veggie burger
everything deli style
rooster chef

-frau frau

DOWNTOWN

14th + Washington Ave

Clayton

dining

Washington Ave Post

is an office supplies and fax
copy center during the week
and a creperie on weekends.
An under-the-radar eatery, the
narrow space is usually packed
with Downtown neighborhood
dwellers, enjoying savory and
sweet crepes, with a variety of
fillings such as nutella, berries,
bananas coconut on the sweet
side and hearty health options
include tomatoes, bacon,
spinach and chicken.

the Loop

Maple St

Tucker
blvd

6.95
7.50
7.95
7.50
6.50
6.75

Clayton

TOP 5 LIST for DOWNTOWN

Chestnut St

Distributions of the local books, at street
side kiosks plus have the ability to down
load a free application onto ones touch
screen phone.

55

uma

boutique

SAFETY:
North of Downtown about 2 to 3
miles is the ghetto. Be cautious
because some journey south
to downtown and like to
investigate crime.

“Yummy crepes, enduring
coffee, old world ambiance
and great prices! ”

PARKING:
You better have a pocket full of quarters
because the parking Nazis’ are on the
prowl and parking tickets are not
cheap, $10 a ticket.

70

Olive St

In this book, it will offer the lowdown on
the most authentic, unique and inspiring,
locally owned eating and shopping spots
in St. Louis, Missouri.

Arch Plaza

p

N 8th St

K

Lafayette Square

E

K

p

8.75
7.95
8.75

p
p

The buildings date from the late 19th century to
the early 1920s and exhibit a variety of popular
architectural styles. The majority of the district’s
buildings are revival styles or of the Chicago School
of architecture. Most buildings originally served
as warehouses for the St. Louis garment district
and are large multi-story buildings of brick and
stone construction.

Locust St

D O W N T O W N

burrito crepe
g.b.l.t crepe
rooster slinger

S 14th St

Clayton

Forest Park

Washington
AVE

The intentional concept of the book, is
to guide one when visiting an unknown
city to help seek our the local boutiques
and independent restaurants that a city
has to offer. This book will convey some
thing more, something that allows one
to experience the culture rather getting
involved with the overrated camera
tourists taking numerous pictures of a
famous installation art sculpture or the
typical food chain restaurants within a
city. This book will provide a convenient
direction, a quick reference, to help lead
them to the urban scene and culture.

N 11th St

Garment District

taste it

roosterstl.com

DOWNTOWN:

story

170

M, T, W 7a to 10p
Th, F
7a to 11p
Weekend 8a to 11p

St

p

S 10th

K
167C

K
K

D

1311 Washington Ave 63101

Downtown

B

Bike Friendly

The Loop

washington ave post

143C

St Louis Missouri

70

boutique

2756C

BOOK

170

Everyday 11a to 1a
Kitchen open all night

SOULARD
“That’s what it’s all about! Not the china or the
white tablecloths, but about enjoying yourself
without breaking the bank.” - Chef Gerard

back to its Sidney location.
Inspired by the young chefs in
France, bistronomy embodies
what executive chef, Gerard
Craft, has always loved about
cooking, which is sharing
good food and wine in a fun
environment with family and
friends. Today Gerard wants
to bring Niche back to its roots,
where he started. Come in and
enjoy three courses for $40.

is located in a century old
store front building in historic
Benton Park. The atmosphere
is informally elegant, graced
with exposed brick walls,
gleaming hardwood floors,
nationally recognized cuisine
of Chef Owner Kevin Nashan.
The antique bar offers cocktails
and a complete casual dining
experience, while the dining
rooms compliment business
meetings, special occasions,
or a romantic evening out.

SOULARD

“Sidney St. is a fabulous meal. Hands down one
of the best in St. Louis. AMAZING food.” -Unknown

taste it

tomato packages
local pork offering
herbed chicken breast

23

filet béarnaise
filet au poivre
steak wasabi

SOULARD

b

“I decided to open my first restaurant on my own,
Farmhaus. This has always been my dream and
it’s just the beginning.” – Chef Kevin Willmann

sidneystreetcafe.com

mcgurk’s irish pub
1200 russell blvd 63104

irish pub

Farmhaus is dedicated
to supporting local farms,
organic food production
and sustainable agriculture.
We focus on using fresh,
seasonal ingredients to create
a memorable and intriguing
dining experience. The menu
of small plates and tasting
menus changes daily reflecting
chef Kevin’s inspirations.
Come experience the ever
changing menu and welcoming
atmosphere at Farmhaus.

is a place built upon the
notion that you want a friendly
welcome in a place that is
warm, genuine and reliable.
They begin with food which is
carefully, simply prepared made
good for you. Pomme chooses
tasty wines, offer full a espresso
menu, smoothies and cocktails.
They crack eggs and bake every
day. They make soups from
scratch, They listen to you.
Please join us for breakfast.

has risen to the top of the
class among the Irish Pubs
in St Louis. In fact, Esquire
Magazine, in its June, 2007
Edition, saluting the best
bars in America, chose John
D. McGurk’s as its only bar
so honored in the State of
Missouri. McGurk’s is nearly
20,000 square feet of pure Irish
fun....makes one think they are
enjoying a pub in Dublin.

SOULARD
“Probably one of the best places for atmosphere
in Soulard.” – Esquire

independently owned and
operated record store whose
purpose is to make available
those recordings that are often
overlooked by both the chain
stores, and other independent
shops. Apop does not limit
what they carry to a specific
genre, nor are they concerned
with the latest fad, trend, or
the fickle taste of the fashion
music “underground”. Enjoy
and it feels very natural.

“A comprehensive resource for everything from cheeky slogan tees
to luxe silk dresses, this boutique offers up an outstanding mix as
its St. Louis based bricks + mortar shop” - Lucky Magazine

39
thirty nine

Mon- Fri 10a to 6p
Sat 11a to 5p

p

leland

ave

THE LOOP:

skinker
BLVD

trinity

K

washington
ave

p

K

blvd

rosedale
BLVD

p

K

blvd

Clayton

Forsyth Ave + Brentwood Blvd
maryland
ave

maryland
ave

Pomme Cafe’
Maryland Ave + N Central Ave

K

Barcelona

pershing
ave

p

p

p

c

Forsyth Ave + N Central Ave

K
forsyth
ave

topton
way

forsyth
ave

K

Sasha’s

p

Forsyth Ave + N Hanley Rd

Laurie Solet Boutique

Shaw Park

p

Forsyth Ave + Brentwood Blvd

K

byrd style lounge

the Loop

Lafayette Square

DOWNTOWN

Maryland Ave + Brentwood Blvd

Soulard

Forest
park
pkwy

Forest
park
pkwy

K

K

p

p

p

An energizing and eclectic
district, The Loop offers entertainment and shopping
restaurants, live music, six blocks of exhilarating retail,
Walk-Of-Fame. A centurycafé culture, and even a
from downtown “looped ago at this location, streetcars
around” to return to
which gave the area
the city,
its
momentum continue name. That movement and
today, as The Loop
expands into
the City of St. Louis
with
development that have the exciting new growth and
made it a destination.
PARKING:
There are parking meters
in this area. There
shared. So one could
road is
bike to The Loop if
they desire.
SAFETY:
The ghetto is to the
east
few odd cats that don’t of The Loop. So you might see a
blend in. Just be cautious
.

Byrd Julie’s vision is to help
make St. Louis a Fashion and Art
destination by offering a unique
social shopping experience. Her
focus is not simply selling clothes
it’s providing a lifestyle based
on an exceptional shopping
environment focused on Fashion,
Music, Art and People. Byrd has
added cutting edge, fashion
forward apparel and accessories
that her clientele is comfortable
in and can’t find in St Louis.

to the stylish ladies of St Louis,
offering clothing lines, beauty
products and accessories of
exceptional quality that every
one of them has seen and
coveted, but may not have
been able to find locally. With
her imaginative décor, focus
on client service, and sense
of personal, individualized style,
solet has dreamed up a boutique
with Midwest manners and
Los Angeles prestige.

c

pizza: $8 to 15
mushroom and bacon
grilled veggie
garden pizza

strut it

Laurie Solet boutique caters

hot plates: $4 to 12
crab cakespaella
beef brisket

sashaswinebar.com

Tues- Fri 11:30a to 2p
Tues- Sat
6p to 10p

Clayton

taste it

SAFETY:
Majority of the time a safe neighborhood, but a few
outcasts stroll through this materialistic neighborhood
ready to prey on the innocent with the gold.

K

170 170

steady stream of Clayton
hipsters and empty nesters,
as well as the artsy WashU
crowd. The whimsical interior,
with mismatched mosaic tables
+ wooden wine plaques stuck
to the ceiling, affects a “stay
awhile” vibe. Patrons enjoy an
upscale tasting menu of tapas
and crepes. The expansive wine
list reaches past California and
France to include selections
from South America, Australia,
and beyond.

K

p

washington

blvd

blvd

p

K

Shaw Park

almonds

Dining in Clayton is a gourmet delight with over
65 restaurants. Spend a leisurely afternoon at
one of many outdoor cafes or enjoy elegant dining
by candlelight at a fine restaurant. Each year,
the downtown Clayton area hosts special events
including the ‘Taste of Clayton’ food festival,
‘Parties in the Park’, the ‘Saint Louis Art Fair’
and ‘Gallery Nights in Clayton.’

37

Mon- Fri 10a to 6p
Sat 11a to 5p

8228 forsyth blvd 63105

boutique

c

thirty seven

laurie solet

Mon- Sat 11a to 1a

kingsbury

p

pershing
ave

linden
n ave
Hanley
rd

pershing
ave

K

topton
way

Sasha’s has attracted a

b

PARKING:
Quarters, quarters, quarters. The Park-A-Cop patrol
the parking meters on the streets like hawks. There
are a few parking garages, but have an hourly fee.

p
p

kingsbury
blvd

pershing
ave

university
drive

“The perfect place to congregate when you want to
sneak out of work and celebrate the day’s end
with a glass of wine and relax.” -Riverfront Times

apoprecords.com

mcgurks.com

kingsbury
blvd

Clayton

Apop is a fun place to look around,
browsing records, Cd’s, books and
magazines. The workers are nice.
There’s a tarantula safely in a cage
in the back (didn’t want to scare
anyone off with that.)

Barcelona pride
themselves in creating a
traditional authentic Tapas Bar
atmosphere. This includes their
warm decor and the traditional
hanging of Serrano hams and
dried bacalaos. Their service
reflects a traditional tapas
experience as you might find
in Madrid, Barcelona or Sevilla.
Tapas style service means that
food is prepared to order and
delivered to the table plates
at a time. Enjoy the authentic
tapas and sangria.

“High-energy atmosphere, famous sangria
and small plates” -St Louis Magazine

restaurant and music club filled
with pop culture memorabilia.
Located in The Loop along the
St. Louis Walk of Fame near
the Moonrise Hotel. We have
three private party rooms and
offer fine catering. Blueberry
Hill features live music by
touring and St. Louis bands
including rock + roll legend
Chuck Berry. Our jukebox and
creative window displays are
nationally recognized.

“Interesting decor and this place is always packed.” -Unknown

Turkey Sticks with Ranch Dressing

blueberryhill.com

art
boutique

craft alliance

6640 delmar blvd 63130

K

p

U City Grill Oh, this place

“Give it a try! It’s fast, easy & grubby.” -Sauce Magazine

d

makes me laugh. Hidden down
the corner in an unsuspecting
lit room, is this delicious little
Korean bbq place. But don’t
get your hopes up for a dining
experience, just get your grub
on! Décor: It’s a tiny place, seats
probably a max of 15 people. The
majority of seating is in a bartop
area and there is like one table
that seats four people pushed
into the corner.

Baileys’ Chocolate Bar
The best Martinis in the city,
over 75 beers both draft and
bottle, scotch and dessert
wine lists, as well as the best
hot chocolates, shakes, and
after dinner cocktails around
the Lafayette Square. Enjoy
Awarding favorite chocolate
dessert to Baileys’ Chocolate
Bar is a bit like trying to find
a needle in a haystack. There’s
way too much to sort through.
In Baileys’ lineup, pretty much
everything can make crimes
of (chocolate) passion.

enjoy it
Baileys Chocolate Bar features
a full bar with over two dozen
Chocolate Martini’s, 90 beers, as
well as spirits, wine, champagne
and amazing Hot Chocolates.
Baileys’ Banana Split
Chocolate Inebriation
Crème Brulee
Mississippi Alley Sw
Baked Brie Cheese
Chocolate Martinis
Grown Up Mocha Malt
The pricing on their products
is a bit steep but is worth it.

eleven eleven mississippi

everyday 10a to 9p

dining

1111 mississippi ave 63104

LafayetteSquare

K
see it

Craft Alliance

K

p

SOLE & blues

“Blues/Sole has a really unique assortment of clothing and shoes. It fits
in well with the hipster-ness of the Delmar Loop.” -St. Louis Magazine

d

A fixture in St. Louis for over 40 years, Craft

Established in 1964,
Craft Alliance provides
inspiration and education
in contemporary craft to a
national community of artists,
collectors, students and the
art-viewing public. It does this
through every creative stage
by exhibiting artists’ work,
educating all levels of
students, encouraging art
collectors and offering free
classes and family programs.

Sole & Blues is the cutting
edge of St. Louis Fashion
offering the latest styles of
Mens and Womens Denim,
Shoes, Clothing, Handbags
and Accessories. The interior
atmosphere exploits a vintage
edge with a bit of hipster
personality shining through.
They also keep up on style.

51

craftallianace.org

K

33 wine bar

Lafayette Park

Hickory St

MISSISSIPPI
AVE

Jefferson
AVE

dOLMAN
ST

Lafayette Square
18TH

LAID BACK ATMOSPHERE with COOL PEOPLE:
Lafayette Park

33 Wine Bar

19th Street + Park Ave

Lafayette Brownstones

Baileys’ Chocolate Bar
19th Street + Park Ave

Vin De Set
truman
pkwy

20th Street + Choteau Ave
K

p

Eleven Eleven Mississippi
11th Street + Mississippi Ave
K

lafayette
AVE

Looking Glass Designs
the Loop
DOWNTOWN

44

p

1410 S 18th Street

Clayton Soulard

K

Lafayette Restaurants

Missouri
AVE

Lafayette Park

R

LafayetteSquare
“33 is a small and comfortable place
to enjoy a nice glass of beer and/or
wine. The atmosphere is friendly and
warm even for a first time visitor.”
-Urbanspoon

K

p

p

Where Tuscan & N California
influenced cuisines are brought
together in a one of a kind
atmosphere Eleven Eleven
Mississippi ‘Wine Country
Bistro’ is located in the heart
of the beautiful Lafayette
Square neighborhood and is
situated in a restored historic
brick warehouse. Exceptional
cuisine & wine delivered with
unprecedented style made
Eleven Eleven Mississippi
St. Louis’ most exciting
destination restaurant.

53

dining

embrace it
Listed are a few of the favorites.
Their food melts in your mouth
upon each bite.

swirl it

a very modern look and feel
with sleek decor and functional
looking furniture. The bar is on
the right side and there are high
tables on the left. A huge wine
collection is displayed on the
split level in the rear. White
brick and art dominate the
walls. A large chalkboard is
behind the bar with the draft
beers listed, and the entire beer
list is available in their menu,
categorized by style.

Wine bottles are available to
purchase as to go or drink now.
There is a wide range of selection
from 1/2 size bottles
to magnums.
Wine prices range from:
2005 btl of Saracco, $9.99
999 btl of Henschke $358.99

R

Cheese boards, meat trays,
snacks are available for purchase
while sipping wine. The snacks
are simple and enjoyable.

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Step inside for a one of a
kind shopping experience.
Conveniently located in
Lafayette Square, LGD
offers a wide selection of
customized gifts including
handmade jewelry, mono
grammed bags, spa apparel,
baby and children gifts, and
beautiful serving dishes
and wine accessories.

lookingglassemb.com

end

Overall, I want one to remember the
great experience they had while visiting
the most authentic, unique, locally owned
eating and shopping spots in St Louis,
Missouri. So at the end of one’s trip they
feel their time well spent and not caught
up in the touristy scenes.

1410 S 18th Street 63104

Looking Glass Designs

poached pear & fig

The local book is a great reference for
one to have as a resource upon their
visit in St Louis Missouri. I feel every city
should have a local book that allows one
to experience the urban scene and culture
that gives the lowdown on what’s cool and
what’s not. The local books are distributed
at kiosks throughout the neighborhoods.
There is a phone application that allows
one to download it onto their touch
screen phone.

So began the adventure that
culminated with opening of
Vin de Set in the summer of
2006 at the restored Centennial
Malt House at 2017 Chouteau
Avenue. Keeping with the theme
of restaurant names, Vin de Set
is the phonetic spelling of the
French number “vingt dix-sept”,
2017 the address. Vin de Set puts
a decidedly American twist on
a French bistro in a way that is
both comfortable and inviting.

ofshoes and apparel for men and women,
ranging from preppy to hipster to rock star.
The store also carries several brands and styles
that are hard to find elsewhere in St. Louis. Few of
the brands include: TOMS, hobo, carapace, g-star,
commonwealth, division e linen ofshoes
and apparel for men and women, ranging from
preppy to hipster to rock star. The store
also carries several brands and styles that are hard

K
e

SAFETY:
This neighborhood is the safest in the St. Louis area.

Original

1913 park ave 63106

LafayetteSquare

p

d

PERSONA:
This quaint little neighborhood is loaded with great
spots to relax. With a beautiful park, a nice selection
of bars and restaurants and several neat little shops,
it feels like your miles away from downtown, when
in fact, you’re just minutes away.

Lafayette Square is a reminder of an extravagant
Victorian St. Louis in its most flamboyant years, the
last quarter of the 19th century. Lafayette Park is the
focal point of the Square, a last link to the little French
settlement of 1764. It is an extension of the St. Louis
Commons which was reserved for public use as pasture
and farm land in the European tradition. It remains the
only land within the city never under private ownership.
A Historic Code preserves the neighborhood for future
generations to see and enjoy.
PARKING:
Free Parking. The entire neighborhood supports biker
friendly lanes.

This is the PERFECT place for
gifts. There is a wide selection
of jewelry and boutique items
in all price ranges and tastes.
Monogrammed items,
Jewelry, Purses & Totes,
Home Decor, and Custom
Artwork. Great gifts for
weddings, baby showers,
birthdays, anniversaries....
You Name It!

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Favorite Boutique Call Out
[example Downtown UMA]

Final Phone Application

Favorite Restaurant Call Out
[example Downtown LOLA]

local

local

BOUTIQUE

Local Icon

Loading Page

Main Page

[Neighborhood Map]

Neighborhood Selection
[example Downtown Map]

local
Neighborhoods

DINING

Neighborhood CallOuts
[example Downtown Map]

local

local

DOWNTOWN

DOWNTOWN
Washington
Post

neighborhoods

13th + Washington

neighborhoods

UMA

11th + Locust St

LOLA

welcome to
st louis

14th + Washington

The Bridge
11th + Locust St

Rooster

10th + Locust St

Local

To the right are a few possible solutions for the Local Book which also serves
as inspiration. I also would like for this page to help explain the design story
and problem. When one visits St Louis, he or she wants to experience the
culture, not the overrated tourist attractions. It is nice to have a book that
mentions unknown attractions to those new to the city. I feel in order for
the book to be picked up, it needs to have some sort of graphic or color
that catches oneâ&#x20AC;&#x2122;s
one eye. I feel that the book materials on this page are
suggestions to help explain the design intent.

The local book is a great reference for one to
have as a resource upon their visit in St Louis
Missouri. I feel every city should have a local
book that allows one to experience the urban
scene and culture that gives the lowdown on
what’s cool and what’s not. The local books
are distributed at kiosks throughout the
neighborhoods. There is a phone application
that allows one to download it onto their
touch screen phone.
Overall, I want one to remember the
great experience they had while visiting the
most authentic, unique, locally owned eating
and shopping spots in St Louis, Missouri. So at
the end of one’s trip they feel their time well
spent and not caught up in the touristy scenes.

Each Neighborhood has conveniently located kiosks for
the visitors to learn and pick up the Local Book.