ANNE HUNSICKER : DESIGNER

1, digital, BreezoMeter

BreezoMeter /Israel and San FranciscoDesigning into the existing BzM brand, these digital design pieces transform information heavy ideas into light and airy visual versions for the BzM web presence, making science come alive.

2, digital, OTOT

OLIVE THIS OLIVE THAT, SF, CADesigned within OTOT brand for mobile, tablet and desktop. Work includes a UX chart, wireframes, and high fidelity mock up design work. Design and function goals = target both the millenial (interactive) and more traditional (linear) generations. The project concentration was on the shopping section to drive sales, with visually clear, user-friendly, well-organized product.

3, digital, CB Shopping Cart

Coldwell Banker UX Design Shopping Cart, Concord, CA

I transformed a very vertical and text heavy site map into a happy visual design solution of the marketing materials options for this real estate shopping experience. Target audience for the CB real estate agents to be able to promote their properties using a wide range of marketing materials and templates, and have quick access to the online ordering process.

4, digital, FRB

First Republic Bank Digital Redesign, The Bay Area, CA

A redesign mock for FRB’s desktop digital space. I worked within their brand specifications and aimed towards both their millennial and traditional audiences, by creating a fresh modern and clean look for both target audiences, and using a video of the Founder to create that personal and real connection that younger audiences can be more open to.

5, digital, Responsive Mock Website

This mock website showcases my working knowledge of HTML, CSS and changing the code for mobile / tablet / desktop views, working in Dreamweaver. Spashy yes! and also super fun to work with CSS3 code as a way to design into the mural of the Berkeley storefront. The 4 triangles of the page almost emulate the mural triangles.

6, mobile, Tribe Mock

Mobile UI Design for Tribe AppFor my short UXD class at GA I created "Tribe" - the app that helps you find your community and through inspiration and meaningful digital connection. Using Adobe XD was a great way to create subtle motion within my opening design work, and to set up basic interactivity. Link here.

Work included developing a solid and original app concept, personas, surveys, affinity charts, testing user interactivity, and interactive questions so that the algorithm can create tribe matches for the user.

It was a great way to understand how building a full fledged app takes a huge amount of time and more than 1 designer and 1 user.

Incredibly exciting was that one month after my class ended, Sebastian Junger published his book called TRIBE, with the same concepts behind my Tribe app. Link to the PBS News Hour interview here: https://www.pbs.org/newshour/show/sebastian-jungers-tribe-examines-loyalty-belonging-and-the-quest-for-meaning

7, digital, Admitsee

Admitsee, SF, CASocial media banner design work for various clients of Admitsee, using their brand guidelines. I purchased vector art to fit the budget & timeline, and reformatted the vector art into the design work assignment.

8, digital & print, Tell Me Your Name

Digital and print design work for "Why Would I Mispronounce My Own Name?", a 1 woman show by Irma Herrera /El Cerrito, CADesign work including logo design, postcards, posters, email stationery, social media, business cards.

"Anne created promotional materials for me that included a logo, business cards, postcards, posters, the playbill for my one-woman show when it made its debut on the stage two years ago. In a preliminary conversation with Anne, we batted around some ideas of the look I wanted to create. She came back with beautiful designs that greatly improved upon my initial thoughts.

I had so many compliments from folks who saw my postcard, always drawing comments about the colors, layout and the concept. After my play was revised and the name changed, we were back to the drawing board and Anne produced a new set of images for postcards and posters that were equally compelling, and which drew praise from the same folks that had commented on the initial promotional materials. I enjoyed working with Anne: she is collaborative and listens carefully to feedback I gave about suggested changes we could consider. She is prompt and responsive and clear in setting forth expectations about how long a project (and specific tasks within the project) will take. Working with Anne over the past 18+/- months has been a very positive experience and I look forward to future collaborations."

9, digital, Eblast CB

Eblast design work for Coldwell Banker, Concord, CAWorking within a specific color scheme it was a delight to be able to quickly design both elegant and original artwork for this assignment.

10, Window Decal, SF SPCA Mock

The Challenge was to create artwork for a Macy’s Window Decal for the SF SPCA annual Holiday event, also using their 150th Anniversary Visual Guidelines. I decided to create three design variations, and then this design would continue and expand into printed and digital material.

The first three images are my Finals, the images from the fourth image down show my working process.

I like to present three variations on the design and have them be a point of reference going forward. I intentionally have them range one end of the spectrum to another - traditional to unconventional. Ideally I meet with the client or my manager in person, or over the phone, to make sure we are on the same page before my proceeding with design variations.

After receiving the instructions, I first start by reading the visual guidelines so that I can understand the specs of the campaign, and also creatively it’s the time for me to get into the head of the SF SPCA, their values, metaphors and messaging, so that I can begin to formulate my own creativity for the project. First to recreate the logo, specs, colors, fonts, and to have some basic shapes, and gather images per their guidelines. I study what last year’s artwork looked like - the window decals, the hero page, button; and also study their Anniversary annual report as a reference point.

Next is for me to research other SPCA’s to see what range of artwork is out there, from web to print. It’s informative to see previous years of SF SPCA design work on a google search, and the range of the Brand - interesting to make a note of that there is no one style.

I need to get a sense of what other designers have done, but I don’t want to resemble them or imitate them in any way, (and still be within this year’s visual guidelines). My starting point with original artwork is by working with Vector art and seeing how I can create a concept in keeping with the scope of the project. Some of my vector art I end up using, and and some I don’t use (see the bottom two images of this page which I did not use).

Concept 1: The most unconventional design out of the three. In thinking about the instructions to show non-denominational and charity, I think of Love. Love is the universal holiday message. I came up with “Shapes of Love”.How to flesh out the idea of Love? I thought of the idea of “Celebrating Shapes of Love This Holiday Season”. I created abstract shapes based on the logo, to convey the diversity of several love-configurations. Expanding on the Visual guidelines idea that a red (animal) and blue (human) shape create purple, and also that every human and animal Pair is a different shape. Using abstract art from my vector artwork as the unusual and unique piece of beauty, that each of us create with animals.

My first design is more unconventional, since we are in San Francisco and generally lead in unconventional design and thinking … I believe we can we take more design risks in SF … Continuing their brand, I wove in all the red, blue and purple heart with the words “Animal”, “+”, “Human” to continue the language theme, visually. I wanted the shapes to be joyful and playful …

Concept 2: The more traditional piece out of the three. Emphasize the purple element - the meaning in the Brand that stands for the intangible thing that happens when animals and humans connect. Bring in the wave vector art as “winter air", to follow the non-denominational concept in the instructions.

Concept 3: Sketch idea using “WAVES OF LOVE”, the middle ground design piece out of the three. "Celebrating Waves of Love This Holiday Season”. Waves of love = the power of love, the strength of love, the fluidity of love.

11, print & digital, Tell MFG & DW

Designing into the conservative existing Brand of TELL Mfg, an international commercial door hardware company that sold to Retail stores like Lowes, my design challenge was first to understand this industry. Next, was to create visually appealing and appropriately designed catalogs, mailers, flyers, ads, tri-folds and brochures. Everything that existed in print form I had to convert into the digital space for their website. The challenge also meant keeping materials interesting and organized. If one product was added, all content had to be reorganized.

For the website, it was crucial that I was able to present a layout and a design that was user-friendly to the national sales team, contractors, architects, as well as lay people like my mother. This was one of the strongest pieces of feedback I received from all parties, and proof of great UX Design. The content is user friendly, clearly organized and you were never lost within the many pieces of specific product information. Specifically, the features, installation instructions, closer patterns, and application drawings, etc. existed in a logical and consistent pattern for each product.

When the smaller company Door Worx was started from within Tell, I was the sole creative to work on logo design, brand, and to put together a selection of brand designs - as well as a rebrand two years later - once the logo was chosen. For two years we worked with an outside web design team who designed a custom shopping cart for Door Worx to become the first door hardware company with a shopping cart that would support such a complex shopping experience.

The overall work load also included designing details like icons for closer patterns, or creating a visual representation of how to order a product (door, lock).

12, print, VC

Postcard design for Vista Caballo, Dove Creek, COHired remotely to create a promotional card and transform the concepts into visual messaging, I created this range of options.

13, print, CB Coffee Table Book Design

Coffee Table Book Design for Coldwell Banker, Concord, CAThe assignment was to create designs for a coffee table book working within the corporate brand. I gave three concepts, one on the daring and creative side, one in the middle of conservative and bold, and one on the most conservative. The idea behind the very creative one was that with a coffee table book, it's the one chance a company like CB can have something that springs out of a tight mold. My memory as a designer is that some of the most creative pieces I've ever seen were annual reports for financial companies in New York City. There's a time when even corporations get to be incredibly creative, so I gave CB this first design option to be that moment.

14, print, Brochure with Essay

Mock Brochure with Personal Essay For this class it was great to design both the icon vector artwork based on my photography of the Bay Area, work on color theory with my images, incorporate an essay and personal story with the overall design.

15, print, Costume Design Brochure

Costume Design Brochure, Mock

This assignment was to come up with my own company concept - "Costume Design"- of renting high-end gowns to dress divas of operas, or Gala events. I used my own photography of the Jean-Paul Gaultier costume exhibit at the DeYoung museum a few years ago, and my photography of SF murals and other outdoor SF art.I created original vector art to enhance the design of the spreads.I found amazing artist quotes to support the main idea behind the company, asking the leading question, "Does life inspire art? Or does art inspire life?"I conducted a personal interview with my sister-in-law who is a Textile Conservator about how realistic it would be for an opera house to rent gowns like this.The last piece I designed was the cover. The challenge was to design a cover that melds together the interior colors, and also stands alone as an art piece. It didn't sit right to make it black and white, or one other color, so after a little agony, I was incredibly satisfied to land on this cover.

16, print & brand, Pronous Asset Management

Print, Brand and Logo Design for Pronous Asset Management, NYC, NYThe marketing company where I was the solo creative was hired by this company to create a full brand for them, starting with logo work. The owners of the company worked on the written story behind the capabilities brochure and logo, while I worked on all visuals. First lesson ever as a designer not to get emotionally attached to the design you want them to choose, but to always present work you are proud of.

17, print, Greeting Card Designs

Tell MFG & DoorWorx, Lititz, PAAs the onsite staff designer at Tell and DoorWorx (the side company of 4 years), it was fabulous to work on something that had nothing to do with commercial hardware and was purely creative. These were a few of my holiday greetings cards which I designed every year.

18, print & brand, Ann Taylor

Print & Brand Design for PricewaterhouseCoopers, NYC, NYProspective client was the Ann Taylor store. The design challenge was to make this financial proposal look as much like the Ann Taylor Brand as possible. I scanned an Ann Taylor scarf and based the overall look off of that scarf. Printed light patterns of the scarf onto vellum pages which I fed manually into the printer - worth the labor to get this beautiful look.

19, print, packaging

Lindt Shipper Display Box / Mock

Loved working on this from beginning to end, all the design stages. Display boxes are new to me, and I applied my design experience to the project the same way I approach any design project: massage the creative pieces & the original details through until the best final piece is voted on, enjoy the learning curve for any new things to learn.

"I am pleased to write a letter of recommendation for a student of mine, Anne Hunsicker. I have known Anne for the past year, as she had taken the course title Concept Development that I teach at The AICA of Pittsburgh Online. I have had the opportunity to observe her participation and interaction in class and to evaluate Anne’s knowledge and ability to design not only graphics, but a point-of-purchase counter top display structure as well. Her command of type, color, and creative concepts were excellent, and she seemed to effortlessly create the appropriate perception for her client. She is well equipped to grow from challenges and critiques. Anne is professional, courteous, and personable. She is an outstanding student in all respects, and I recommend her without reservation."

20, corporate identity, Amp Air

Amp Air is a fictional company I created for my Corporate Identity class.

I designed Amp Air as the first electronic airline company based in San Francisco, my home base where innovation is so important. It was fantastic to work through all the steps of Brand in a a school setting, years after having done this professionally in NYC, where I did this work on the job by teaching it to myself and doing the work intuitively.

I wanted to create a logo that was energetic, vibrant, light and unusual.

Attached is all the work: logo sketches, a design brief, a range of logo designs, the final logo that was voted in, print collateral, digital mock ups, standard manual and real life airport applications of the logo.

21, logo design, BzM

BreezoMeter, Israel & SF, CAPreliminary logo pencil sketches, and low fidelity first round logo design work. Working off of BzM brand and art elements that had to stay - the elephant reaching for air - the goal of this logo was to make it more contemporary and fresh. The different opacities and gradients don't work in a logo, but I used them as a suggestion as a potential variation of design, more in a style of a Standard Manual. Again, a quick range of ideas just to get the process started. This work was branched off of other approved pieces I designed for BzM.

22, logo design, Rewards

Coldwell Banker, Concord, CAPreliminary logo designs for the in house Rewards program for Coldwell Banker. Working within a tight corporate Brand of font and colors, the desire for this logo was to convey a symbol with typography according to that brand. The idea behind these symbols was both an elegance and something to 'count' the rewards offered within this CB program. Using a range of geometrical shapes created that abstract idea and visual. I always like to give a range of options because art is so subjective, every logo style/color/font evokes a different emotional reaction and message.

23, logo & digital design, Patio company

Jimmy G PatiosThis design work included beginning with a logo design, branching out to print and digital design work.

24, icons

Sketch and first round design work in developing icons for a print piece.

25, color theory

26, video / mini-documentary

Using Premiere Pro for this final Video & Audio class project, I created this mini-documentary of my twin brother and my birth story, with the help of my father's writing - editing skills and the voices of our parents. Link HERE. Inspiring to work with so many layers of art and voice - visual, written, music, emotional, memories, and then sending it out into my family's world to keep that sense of community, connection and the importance of story telling.

27, greeting cards, Dahlia cards, Etsy store

The idea behind the color theory class was to design a final project that could be something real, so I turned my art into greeting cards. The assignment asked for black & white sketches first, and these black and white designs were those first sketches. As the weeks went by we were asked to vote on the stages, include a typographical version and get to the final art piece. The one that the class and teacher voted for was this card, and from here I expanded the designs into a full range of color options, had them professionally printed and sold them on Etsy.com

"Anne Hunsicker's design work is sophisticated, bold and brilliant. She is wonderful to work with and brings a huge amount of heart and personal commitment to everything she does. I highly recommend her for any design, graphics, or art projects."-Melanie Snyder, Etsy customer

28, art-in-progress

A Book of Opposites by AnneI am incredibly inspired by the artwork of Berlin based designer Yang Liu and her icon books, published by Taschen. I decided to start my own version of this concept, to convey my political and philosophical voice and also my love of conveying messages visually. Here is my beginning!