Press release

Fire TV Stick 4K is the most powerful streaming media stick available
and the first to support Dolby Vision and HDR10+—only $49.99

All-new Alexa Voice Remote now features dedicated power, volume, and
mute buttons so you can easily control your TV, soundbar, and other AV
equipment with a single remote

SEATTLE--(BUSINESS WIRE)--Oct. 3, 2018--
(NASDAQ: AMZN)—Today, Amazon announced the Fire TV Stick 4K, the most
powerful streaming media stick available, plus an all-new Alexa Voice
Remote, available together for $49.99. The all-new Alexa Voice Remote is
also available with the recently launched Fire TV Cube for $119.99 and
can be purchased as a single remote for $29.99.

“We’ve listened to our customers and pushed to deliver the complete 4K
solution they are looking for, all within a compact stick form factor,”
said Marc Whitten, Vice President, Amazon Fire TV. “The team invented an
entirely new antenna technology and combined that with a powerful
802.11ac Wi-Fi chip that optimizes for the best possible 4K UHD
streaming experience, even in congested network environments. Our new
quad-core processor delivers a fast and fluid experience and support for
Dolby Vision and HDR10+ provides an amazing picture. Plus, the all-new
Alexa Voice Remote lets you control your complete entertainment
experience and use your voice to quickly find the content you want. Just
say, ‘Find 4K movies.’”

Fire TV Stick 4K is the first streaming media stick available with Dolby
Vision and Dolby Atmos. Finding 4K content has never been easier on Fire
TV—just say “Alexa, find 4K TV shows” or “Alexa, watch Tom Clancy’s
Jack Ryan.” With a growing catalog of Dolby Atmos content, customers
can also enjoy immersive sound when connected to compatible home audio
systems.

“Together, Amazon and Dolby are making best-in-class imaging and audio
experiences more accessible,” said John Couling, Senior Vice President,
Commercial Partnerships, Dolby Laboratories. “Fire TV Stick 4K will
allow more people to enjoy their favorite entertainment to the fullest
extent, through Dolby Vision and Dolby Atmos.”

Get all the content you love

Fire TV Stick 4K also gives you access to tens of thousands of channels,
apps, and Alexa skills, as well as over 500,000 movies and TV episodes
on Fire TV. Enjoy favorites from Netflix, Prime Video, Hulu, STARZ,
SHOWTIME, CBS All Access, and others. With Firefox or Amazon Silk
browsers, visit millions of websites like YouTube, Facebook, and Reddit.
Listen to songs, playlists, live radio stations, and podcasts through
services like Amazon Music, Spotify, and iHeartRadio.

More ways to watch live TV

Fire TV Stick 4K gives you access to live TV whether it’s through
streaming apps like Hulu and PlayStation Vue or through Prime Video
Channels. You can also pair Fire TV Stick 4K with Fire TV Recast and an
HDTV antenna to easily watch, record, and replay free over-the-air TV
programming.

Enhanced in-app voice control

Many of your favorite apps like Netflix, Prime Video, Hulu, SHOWTIME,
and ESPN already have enhanced in-app voice controls on Fire TV. Today,
we are announcing increased in-app voice control on new apps like A&E,
AMC, Sony Crackle, Hallmark Movies Now, HBO Now, HISTORY, IFC, Lifetime,
and VH1. Now, you’ll be able to use Alexa to play, rewind, fast forward,
and navigate through content—all with your voice.

Far-field voice recognition

Pair Fire TV Stick 4K with your favorite Echo device and Alexa will
control your content hands-free using far-field voice recognition.
Getting started is easy; if you have only one Fire TV, your Echo device
will pair as soon as you ask Alexa a question that includes Fire TV, for
example, “Alexa, show me comedies on Fire TV.”

Do more with the all-new Alexa Voice Remote

Combining Bluetooth, multidirectional infrared technology, and powered
by our cloud-based service, the all-new Alexa Voice Remote allows you to
power on your compatible TV and AV equipment, switch inputs, or tune to
a channel on your cable box—all with a single remote. Plus, the all-new
Alexa Voice Remote gives you even more control with dedicated power,
volume, and mute buttons, along with the ability to use voice commands
to find and control content.

The all-new Alexa Voice Remote is compatible with tens of millions of
Fire TV devices, including the latest generations of Fire TV streaming
media players, and can control power and volume on tens of thousands of
TVs, sound bars, and AV equipment. For more information on device
compatibility, visit amazon.com/alexavoiceremote.

Availability

Fire TV Stick 4K (amazon.com/firetvstick4k)
is available for pre-order now on Amazon for $49.99 and will start
shipping on October 31 in the United States and Canada. It will ship in
the United Kingdom, Germany, and India on November 14. Fire TV Stick 4K
is also available for pre-order in Japan and will ship before the end of
this year.

The all-new Alexa Voice Remote (amazon.com/alexavoiceremote)
is available for pre-order as a standalone remote for $29.99 and will
start shipping on October 31 in the United States and Canada. It will
ship in the United Kingdom, Germany, and India on November 14. It is
also available for pre-order in Japan and will ship before the end of
this year. Amazon Fire TV Cube (amazon.com/firetvcube)
with the all-new Alexa Voice Remote is available for pre-order on Amazon
in the United States for $119.99 and will start shipping on October 31.

Customers can pre-order the Fire TV Stick 4K and the all-new Echo Dot
together for $79.98—a 20 percent savings. Customers can pre-order two
Fire TV Stick 4K devices for $89.98—a 10 percent savings. Customers can
also get Fire TV Recast, a 35-mile HDTV antenna, and Fire TV Stick 4K
together for $249.99—a savings of over $50. For more information, visit amazon.com/firetvstick4k.

Eligible customers who purchase a Fire TV streaming media player in the
United States, United Kingdom, Germany, and Japan will receive 3 months
free of Amazon Music Unlimited, Amazon’s premium music streaming tier
with access to tens of millions of songs and thousands of playlists and
personalized stations, combined with the magic of voice controls powered
by Alexa.

About Amazon Fire TV

Amazon Fire TV is one of the best-selling devices by Amazon, with over
25 million active users worldwide. Fire TV aims to give customers an
intuitive, powerful, and content-forward entertainment experience—all at
an affordable price. With Fire TV streaming media players, customers can
access a vast catalog of content, including tens of thousands of
channels, apps, and Alexa skills, as well as over 500,000 movies and TV
episodes and thousands of 4K Ultra HD and HDR titles. Plus, since the
Alexa Voice Service is always getting smarter, Fire TV is going to get
even better over time with new features and voice functionality added
regularly. Our current Fire TV device lineup includes:

Fire TV Stick 4K: The most powerful streaming media stick
available, the first to support Dolby Vision and Dolby Atmos, and the
first Fire TV device to support HDR10+. Fire TV Stick 4K features a
new quad core, 1.7GHz processor, delivering a fast and fluid
navigation and streaming experience—for $49.99.

Fire TV Recast: A companion DVR that lets you watch, record,
and replay free over-the-air live TV on Fire TV, Echo Show, and on
compatible Fire tablets, iOS, and Android devices—starting at $229.99.

Fire TV Edition TVs: The smart TVs come with the Fire TV
experience built-in, uniquely bringing together live over-the-air TV
and all your streaming channels into one easy-to-view location. Fire
TV Edition smart TVs are available exclusively in Best Buy stores, on
BestBuy.com, and on Amazon.com. The latest models include:

Insignia 4K UHD Smart TV – Fire TV Edition has 4K Ultra HD
resolution, which delivers brilliant picture quality that is up to
four times sharper than HDTV. It is available in three sizes: 43”,
50”, and 55”.