Jim Walker shines with new bike brand

The firm will exclusively distribute the French-made bikes in the UK and Ireland, with the 2010 range expected to land in October 2009.

Jim Walker is open to enquiries from dealers interested in stocking the brand.

“We are very excited to add Sunn to our portfolio,” enthused Jim Walker CEO Ian Wilson. “The brand appealed to us because it has a great history in real performance and high quality products. We have been working with them to produce a very competitive range for the UK market and we are very impressed with everything we have seen from Sunn so far. The line-up for 2010 looks very strong and on a recent trip to France to test the bikes we were blown away by the performance.”

Sunn marketing manager Clement Bonneau said: "As part of our international development, the UK market was key in terms of brand image and quality consumers. We have been working hard these last three years to bring Sunn back to the forefront of the bike industry by designing performance bikes and by supporting actively the racing scene.

The opportunity deal was perfect, according to Bonneau: “The opportunity to work with Jim Walker turned up at a perfect time. They have established themselves as one of the leading and most professional distributors in the UK. We believe we share the same values for quality, performance and service. Most importantly the Jim Walker & Co staff is passionate about mountain bikes and ride. Needless to say, we cannot wait to be back in the UK market with the up and coming 2010 collection."

To find out more contact Jim Walker on 0870 7528777 or email at info@jimwalker.co.uk.