News Article

EU Launch of Uniform Product Coding at Bike Europe Conference

FRIEDRICHSHAFEN, Germany – The July 7 Bike Europe Conference addresses the question of incorporating digitalization in the operating processes of the bicycle sector. Using a system with uniform product coding could form the basis of efficient digital operations. Dutch DST (Digital Cooperation Two-Wheeler Industry) explains the ins-and-outs of uniform product coding that has been developed for the Benelux, but which is now ready for more European markets.

Uniform product coding allows for bar-coding and with that for automation of the multi-branded bike sector. Photo CaseQuard

One day before Eurobike 2018 starts, Bike Europe organizes its annual Conference at Messe Friedrichshafen. On Saturday 7 July keynote speakers as well as Practical Cases and a Q&A session will address the topic of what’s ‘Behind the Scenes of Online Sales’ in the bicycle sector.

Allowing bar-coding and automation

One of the keynote presentations at this Conference is by Dutch DST. This stands for “Digitale Samenwerking Tweewielerbranche” or Digital Cooperation Two-Wheeler Industry. Here the development of their uniform product coding system will be explained. Next to that the DST presentation will of course also delve deep into the benefits their uniform product coding for 180,000 products from over 40 suppliers; including all the big ones, is bringing.

Uniform product coding allows for bar-coding and with that for automation of distribution processes on various levels in the multi-branded bike sector. DST’s uniform product coding is now in use at dealers in Holland and Belgium. They use these codes for their online presentations, cash register and shop systems. The Dutch uniform bicycle product coding standard is now ready for the European markets and celebrates its EU launch at the Bike Europe Conference.

Specific online challenges

The theme of this year’s Bike Europe Conference is ‘Behind the Scenes of Online Sales’. Various keynote presentations will focus on the challenges and consequences the nowadays rapid growth of online sales is bringing. Online ordering consumers not only want the products of their choice to be delivered in hours; they also demand flexibility and customized quality products. How to deal with that is explained at the July 7 Bike Europe Conference. Join us to learn more about these essential topics for success with your online sales.

The Bike Europe Conference on Online Sales takes place in Messe Friedrichshafen’s Room Schweiz at Conference Center West. The Conference starts on Saturday July 7 at 11.30 and ends at 16.00 with network drinks and finger foods. For more information and registration: www.bike-eu-conference.com