The 5-Minute Daily Internet Show for Real Estate Professionals

Join Bernice Ross, plus the most talented experts in the real estate industry each day

About Us

Bernice L. Ross, Ph.D. and CEO, Author, Trainer, and Speaker, couples her expertise as a Master Certified Coach with over 30 years of real estate sales experience. With over 450 published articles to her credit, Bernice is also a nationally syndicated columnist for Inman News who dubbed her "America's top real estate coach."

As CEO RealEstateCoach.com, Bernice currently heads up the company's 10 person coaching team while also serving as a coach and a consultant to the top firms in the real estate industry. From 1993 to 1997, she served as Executive Director of Training for the 4,000 agent Beverly Hills based Jon Douglas Company. Past consulting clients include Coldwell Banker, EXIT, GMAC, Keller Williams, Prudential, Realty Executives, RE/MAX, and HomeGain. She has spoken at numerous state associations as well as at NAR.

Her most recent book, Real Estate Dough®, Your Recipe for Real Estate Success was the #1 selling book at the 2008 NAR conference. She is also the creator of an exciting new real estate simulation game, called Real Estate Dough™—Negotiation. Players have repeatedly reported that: "It's much more fun than Monopoly®!"

In 2010, Bernice launched the most comprehensive new training program in the real estate industry—Real Estate Dough® The Training Program. Using her best selling book as a platform, Bernice has created the first comprehensive training program in the industry that combines the best of proven past strategies with cutting-edge Web 2.0 technologies. Best of all, her training programs can be delivered internally by an association, by a company's management or training department, online in a self-paced learning format suitable for Continuing Education, or via webinar. To supplement these programs, Bernice also has a library over audio broadcasts that are available 24-7 at www.ListenandLearnRealEstate.com program.

Bernice is also the author of three other books, Waging War on Real Estate's Discounters, Who's the Best Person to Sell My House, and Going Where: Ancient Wisdom for People Today. You can reach Bernice at Bernice@RealEstateCoach.com.

Byron Van Arsdale

Master Certified Coach Byron Van Arsdale, co-owner of RealEstateCoach.com and former broker owner, is a coach's coach. Since 1997, in addition to conducting his own robust training and coaching practice, Byron has trained hundreds of business coaches.

His client list includes the Senior Executive team at IBM, Motorola, Kaiser Permanente, the State of Texas, plus top producing agents and senior executives from the real estate industry. In addition to being an international speaker and trainer, Byron is the co-developer of Real Estate Dough the Negotiation Game.

Byron also served as a consultant and editor for Waging War o n Real Estate's Discounters, List and Sell Real Estate Like Crazy, and Real Estate Dough, Your Recipe for Real Estate Success.