Put your red cups in the air and cheers - the game will never be the same. After releasing the monstrous red cup anthem “Swivel,”, Aspektz returns with the first ever interactive music video that lets the viewer direct the entire video!

Using revolutionary technology, you can now control where the camera moves as you make your way through an insane True Thorobredz house party. With a never before seen visual effect, created by a 360-degree lens, the AP360 campaign video takes you inside the lifestyle of Aspektz as he gets his SWIVEL on with fireworks, girls and a few other surprises. The song is officially available on iTunes and the animated art is attached below.

The AP360 campaign is the first ever interactive series of music videos. The technology and interactive campaign is reportedly financed by none other than Virgin CEO and billionaire Richard Branson. Fans have the opportunity to click the videos as they play and swivel the camera in 360-degrees to decide which viewing angle they would like to watch the video from, creating a completely new music video experience every single time. Aspektz will be unleashing 360-degree viral videos as selected by the fans via Twitter, his Facebook fan page and email feedback.

Tajai, one-fourth of the mighty Souls Of Mischief, is proud to release his new album, Machine Language. A collection of new songs and previously released material that serves as a prelude to Tajai's forthcoming official album, Rap Noir, Machine Language is out now via Tajai's own label, Clear Label Records, and is available for purchase through Tajai's Bandcamp.

For the production on Machine Language, Tajai worked exclusively with Sleeprockers, a Sacramento- based crew comprising DJ's Rated R, Nocturnal, Mr. Vibe, Wanted, and Kwes, and the five-man group, with over 30 years in the game collectively, brings a cohesiveness to the project founded in their blending of drum breaks, live instrumentation, and turntablism. And since this project serves as an unofficial release of sorts, Tajai decided to enlist a range of his peers to collaborate, with artists such as Tech N9ne, Ras Kass, B-Real of Cypress Hill, DJ Revolution, Crooked I, and The Pharcyde making appearances, along with Tajai's own Hieroglyphics crew.

Machine Language also serves as a springboard for the rest of Tajai's Clear Label Records roster, along with forthcoming projects from partner labels Pushing The Beat, Clearbeat, Noor Science, and more. Collectively, in the coming months, fans can look forward to projects from a range of Bay Area and west coast talent, including League510, Cisum Tomorrow, FAMSYRK, Moses Music, Beeda Weeda, Dolla Will, and Shady Nate. Next up witll be Soul King's album, scheduled for release this quarter through Noor Science.

As a educator, Random (aka Mega Ran) saw a perfect teachable moment in Jeremy Lin, the Harvard educated, undrafted point guard who is the talk of the NBA after 2 amazing starts. Check out the song and please share!

Toronto up-and-comer CALiPH, released his debut LP, The Resignation, in January and since has received tremendous radio-play in the “Maple Leaf State” thanks to his versatility and the projects diversity, as CALiPH nimbly shows his range by melding old-school soul, smooth R&B and classic boom-bap rap into one cohesive project.

Coming into the New Year stronger than ever, the Rhode Island native MC K.i.T has been hard at work perfecting his craft and developing 3 projects simultaneously. Following last week’s release of Part I to The Leave Of Absence series, visuals surface for the projects first track “#BlackMystic” as he spits over a Caribou track.

To celebrate the completion of his extended overseas tour in Europe and Australia, Illmaculate (two time “World Rap Championship” winner and still the youngest spitter to ever win the “Scribble Jam Freestyle Rap” competition- doing so at the age of 17) is letting go of this new track “Rapper Of The Year” which will be included on his debut LP “Skrill Talk.”

Immaculate’s “Skrill Talk” will be released on 4-17-2012 and it will feature guest spots from Tech N9ne, Krizz Kaliko, Crooked I, Evidence, INS Deck among others.

Richie Cunning dropped his newest song "1906" on 2-4-12. The song was originally released at Richie's 11-11-11 show at the Elbo Room in San Francisco, it was offered as a download with any other merchandise purchase. (for a video re-cap, click here). The song is now out for free on Richie's bandcamp page, as well as RichieCunning.com.

For the next leak off of his upcoming Mixtape “A Vintage State Of Mind,” (available 2/21/2012) Fokis enlists Sadat X and Livin Proof (fun fact, Livin Proof was once signed with Memphis Bleek and was featured on the track “Get Low” from Bleek’s “534” LP) for an exercise in “Lyrical Homicide.”