With all the unveiling of UHD Display ranging from $12K + from companies like LG, Sony and more, Westinghouse is offering some lower cost UHD TV's.

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Westinghouse is going to offer its sets starting in the first quarter at the bargain suggested retail prices of $2,499 for the 50-inch set, $3,000 for the 55-inch set and $3,995 for the 65-inch set.

That price get's only the display without any "Smart" features like other manufacturers are offering.

What about content though?

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Westinghouse expects viewers to use the 4K video processing converters that come built into select Blu-ray Disc players, A/V receivers and other devices to handle that load. To present pictures from regular sources, the sets will have only simple 4K up-scaling circuitry and 120Hz refresh rates.

Game changer is a big word and I am not sure. Time will tell. But, I would definitely consider it. I would rather have a basic good hi res display without any smart feature. I would make up for it buying appropriate blu ray player or receiver. If they can really deliver as promised it will do two things, in my opinion. One, it will speed up the adaptation of UHD quite a bit and two, it will make the 15K, 20K, 25K displays come down in price very quickly. While we are used to seeing $999 for a 50" TV, 3995 for a 65" UHD is very reasonable. If you look at per pixel cost(no one does), it is even cheaper.