Beaujolais wine can be enjoyed in any season.

The Beaujolais Wine Region in France were launching an ad campaign in the U.S. to show that Beaujolais can be enjoyed year-round, especially chilled for the warmer months. The visual identity includes a bold primary color palette representing each season.

Visual Identity

Posters

Ad Campaign

CD promotion

We used the “O” as a graphic motif throughout the poster campaign, particularly in the promo CD they gave out at DJ events.