Legal protection for today’s agency, with Sharon Toerek.

Episode 6:

Sharon Toerek is an intellectual and property law attorney. Her national firm, Toerek Law, works with clients all over the country, devoting time to helping creative professionals protect, enforce and monetize their creative assets. Sharon consults with clients on legal issues surrounding copywriting, content protection, licensing of creative content, trademark and brand protection, and more.

She is the former President of the American Ad Federation (AAF) Cleveland and serves on the American Association of Advertising Agencies (4As) Legal Consultant panel.

What you’ll learn about in this episode:

The most common legal concerns agencies have

The big misperceptions that get agencies into hot water

How and why you need to structure agreements with freelancers and clients

The Legal and Creative Agency Protection System

The big legal issues that are holding agencies back

Employees and social media: the policies you need to put in place with your employees to protect your agency

Some things you can do at low to no cost to protect your agency legally

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.