2012 Annual Report | Cascade Bicycle Club

2012
annual report
C A S C A D E B I C Y C L E C LUB
“Cascade was advocating for bicyclists before
we had bike lanes or the Burke-Gilman Trail,
when there wasn’t any Lycra and everyone
wore wool and rode 10-speed bikes. It’s
definitely lived up to my expectations as
an advocate for bicyclists, whether they’re
families, commuters or people who want to
reduce their carbon footprint.”
JAN JOHNSON, MEMBER, VOLUNTEER,
2012 RIDE LEADER OF THE YEAR
Cascade Bicycle Club's mission is
"Creating a better community through bicycling."
2013 BOARD OF
DIRECTORS
2013 STAFF
Jeff Aken
Hanna McFall
President:
Principal Planner
Daniel Weise,
Jenny Almgren
AmeriCorps Member,
Community Programs
Assistant
Technologist, Climate Hawk
and Community Volunteer
Vice President:
Kevin Carrabine, Nurse
Practitioner, University of
Washington
Treasurer:
Education Program Assistant
Ryann Child
AmeriCorps Member,
Commute Program Assistant
Dave Douglas
Event Director
Don Volta,
Noah Down
Retired Executive, General
Motors; Retired Colonel, U.S.
Army
Development Associate
Ed Ewing
Secretary:
Ellison Fidler
Charles Ruthford,
Organizational Consultant
Executive Committee
Member-at-Large:
Maggie Sue Anderson
Directors:
Major Taylor Project Director
Hub of the Club
Brock Howell
Policy & Government Affairs
Manager
Liz Johnson
George Durham, Senior
AmeriCorps Member, Major
Taylor Project Assistant
Marketing Manager, Amazon
Digital Services
Emily Kathrein
Rayburn Lewis, MD, SVP
& Chief Operating Officer,
Swedish Seattle
Mo McBroom, Director of
Government Relations, The
Nature Conservancy
Emily Moran, Project
Manager, DNV KEMA Energy
& Sustainability
Field Programs Manager
M.J. Kelly
Director of Communications &
Marketing
Elizabeth Kiker
Executive Director
Diana Larson
Community Outreach
Manager
Executive Director, King
County Library System
Kathy Mania
Ron Sher, Business Owner,
Evan Manvel
Sher Partners
Director of Policy, Planning &
Government Affairs
Ed Yoshida, Senior
Leah Pistorius
Communications Specialist
Robin Randels
Classes Coordinator
Anne-Marije Rook
Staff Writer
Julie SalathĂŠ
Education Director
Kat Sweet
Youth Program Manager
Anna Telensky
Events and Sponsorship
Coordinator
Kim Thompson
Events Registrar
Alan Van Vlack
Database & Accounting
Coordinator
Peter Verbrugge
Event Producer
Membership Growth &
Rides Coordinator
Serena Lehman
Counsel, Legal Affairs, PATH
AmeriCorps Member, Youth
Program Assistant
David Lee
aerospace executive,
stay-at-home dad
Quality Assurance Manager,
NetMotion Wireless
Lindsey Parker
Stacey Williams
Rides Director
Michael Snyder, Software
Tech Manager
Volunteer Coordinator
Joe Platzner, Retired
Bill Ptacek,
Tim O'Connor
Finance Director
Kathy McCabe
Deputy Director
Tarrell Wright
Development Director
As of Sept. 13, 2013
A message from the Board Chair
As I write this note to you, we are in the last weeks of a long and exhaustive
search for a new executive director. We owe a debt of gratitude to Chuck Ayers,
our executive director of 16 years, and can only hope to see the growth and
program expansion in the club’s future that it had under his guidance. Although
Chuck’s departure is a huge loss, the resulting change in leadership is an
opportunity to further the club in new ways.
During this transition, we have been reflecting on who we are, the programs we
operate and the priorities we assign to the opportunities before us. We have
much more work to do to make bicycling a safe and convenient transportation
option. Indeed, the tasks ahead are greater than any one group could undertake
alone. The work will only grow, because civic leaders have only just begun to
embrace the importance of bicycling to vibrant, livable cities.
We hope to employ the influence and resources of the club to help create a
more powerful and cohesive ecosystem of bicycling, transportation and other
groups. We must work together for mutual benefit and multiplied effect. To that
end, we are prepared to increase our focus on partnerships that will have longterm benefits to the club, our partners and the ecosystem as a whole.
We who ride are a diverse and passionate group. No matter how or where
you ride, you are part of this ecosystem. And you have the power to grow and
empower the ecosystem. Thank you for working with us, whether as a volunteer,
donor, sponsor, event rider or partner, to make bicycling more accessible and
enjoyable. This report highlights the club’s 2012 varied accomplishments which,
in no small part, are your accomplishments as well.
Thank you,
Daniel Weise, Board Chair
Cascade Bicycle Club
Thanks to Cascade
Training Series (CTS), I
crossed the 2012 STP
finish line and promptly
said, “I want to do
that again next year.”
Through CTS and
Daily Rides, I gained a
love for long distance
cycling and found
some nutty friends who
wanted to keep riding
all year long. I even
managed to convince
my sister and partner
to sign up for their first
STP, and thanks to CTS,
they crossed the finish
line with smiles on their
faces. We are already
starting to recruit more
friends and family to
join us next year!"
HEIDI SCHILLINGER,
CASCADE TRAINING
SERIES PARTICIPANT &
CASCADE RIDE LEADER
Looking back at 2012
In 2012, Cascade Bicycle Club crested 15,000 members. With that kind of pedal-power behind us, it’s no
surprise that we reached more people, built more partnerships and pedaled more miles than ever before.
HIGHLIGHTS
• Coordinated more than 1,500 free daily rides
for people of all ages and abilities. Our 200
volunteer ride leaders put in hundreds of hours,
leading rides nearly every day of the year in
communities across the Puget Sound region.
• Organized another great Group Health Seattle
to Portland Bicycle Classic (STP). In 2012, we
boasted our earliest-ever sell-out date: February
21, 2012. The event drew 10,000 riders from
three countries and 40 states.
• Reached a record 15,000 people through our
major riding events: Chilly Hilly, Flying Wheels,
the Group Health STP, Ride Around Washington
(RAW), Ride from Seattle to Vancouver and Party
(RSVP), Flying Wheels Summer Century, High
Pass Challenge and Kitsap Color Classic.
• Held our first-ever benefit ride, the Red-Bell
100. Our first ride was a huge success, drawing
nearly 300 riders who pedaled the scenic route
from Redmond to Bellingham in support of two
great causes.
• Helped convince Seattle City Council to adopt
a resolution for a bike-friendly 520 Bridge.
Thanks to members and supporters like you, who
wrote 1,500 letters to the Seattle City Council,
the Council passed a resolution that will ensure
the 520 Bridge will be safe and convenient for
people on bikes.
• Pushed elected leaders to invest in
infrastructure that will make bicycling and
walking safer. Seattle usually spends about
$6 million a year – about 2 percent of its
transportation budget – on bike improvements.
We saw huge progress in 2012 and will be
working with our Connect Seattle campaign to
nearly double that funding in 2013.
• Developed the Legislative Scorecard, a
resource that educates voters about whether
their legislators supported bicycling during the
2012 legislative session. The report recognizes
bicycling champions and calls out “broken
chains” who consistently opposed bicyclefriendly legislation.
• Endorsed 66 candidates and ballot measures in
the 2012 general election, 75 percent of which
went on to win their respective races.
Our members make this
work possible. Thank you for
pedaling behind us during
2012 and beyond!
â&#x20AC;&#x153;For the first time in my life I went further than 50 miles on my bike
in one ride. You've given me something I never thought I could do. I
really appreciate all your group has done for me."
BILLIE JO MURRAY, CASCADE TRAINING SERIES PARTICIPANT
budget info
REVENUE
$3,409,422
Event Registration
Membership Due
Booth/Ticket sales
Other Event Related
{
1%
1%
0.5%
0%
2%
4%
4%
Donations
4%
5%
5%
61%
13%
Sponsorship
Commission on Sales
Grants/Contracts
Advertising
Program Revenue
Interest Revenue
Merchandise Sales
EXPENSES
Payroll
$3,235,860
Event Related
Professional Fees
{
Office Equipment
1% 2% 2%
0% 2% 2% 2%
0%
3%
Printing
5%
42%
6%
Fees
Incentives
Postage & Shipping
34%
Business Licence/Insurance/Tax
Travel & Business
Donations & Contributions
Marketing & Public Relations
Merchandise - COGS
We value all contributions and endeavor to list
and spell all names correctly. If you find we made
an error, please bring it to our attention. Thanks.
sponsors
THANKS TO THE SPONSORS WHO SUPPORTED CASCADE EVENTS DURING THE
2012 EVENT SEASON:
Bicycle Times
Group Health Cooperative
Nutcase, Inc.
REI
Chamois Butt’r
Jamba Juice
Nuun Active Hydration
Chateau St Michelle Winery
Kenmore Camera
Ortlieb USA
Schooner Exact Brewing
Company
Chipotle
MarQueen Hotel and the
Inn at Queen Anne
Outdoors NW
Mavic
Performance Bicycles
Momentum Mag
Pure Fix Cycles
Mountaineers Books
Rack N Road
New Belgium Brewing
Raleigh America
Clif Bar
Darigold
Dole Food Company
Dave’s Killer Bread
Dirt Rag
PEMCO Insurance
Seattle Bagel Bakery
Shimano
Southern Wine
The Stranger
Washington State
Department of
Transportation
Cascade Bicycle Club was founded in 1970 by a handful of recreational bicyclists in Mercer Island,
Washington who wanted to advocate for safe places to ride and create community among bicyclists. From
these humble origins, the organization has grown into one of the Puget Sound region’s most formidable
forces for safer, healthier, more connected communities. With more than 15,000 members, 34 professional
staff and more than 700 volunteers, it is the largest organization of its kind in the United States.
Vision: Cascade Bicycle Club envisions a community that bicycles – an inclusive, diverse and accepting
community where people of all ages and backgrounds bicycle to work, to get around, and for fun and for
health, and where bicycling brings people and neighborhoods together. Bicycling will be convenient and
safe, connected by a world-class bicycling infrastructure and widely recognized and appreciated as an
important contributor to a healthy and fun life and a prosperous and livable community.
www.cascade.org • 7400 Sand Point Way NE, Suite 101S, Seattle, WA 98115 • (206) 522-3222