Oreo has today rolled out a new mobile game — or marketing campaign, depending on how you look at it — called the “Oreo Dunk Challenge”. Essentially, the game uses a variety of mobile web technologies, including some from Google, to let players fling a virtual Oreo across the world for the ultimate dunk into a glass of milk thousands of miles away.

It’s an amusing concept, but it’s all the more interesting when you realize just how much the Mountain View company had to do with its inception…