smartphones ownership is no longer the exclusive realm of the tech savvy. They are marketed to the masses. Why anyone would not rip a film to their server and adapt it for any and all of their devices, from their 1080 larger screen, to their smarpthones maybe beyond you and I, but 90% of the smartphone buyers would have no idea how to do that. There are proably people runnign torrent apps, including right on their phones who wonder why anyone would buy anything. Each person is differnt and Samsung proably figures some 10% of their galaxy buyers using this service will be a fair amount of money