Social Media in Project Management

Recently, I surveyed a dozen or so students at three Portland area universities. Three-quarters of them replied. An adequate response, since the questions were open-ended, requiring a written answer. The students were all business majors and a majority of them in Management Information Systems (MIS). Although anonymous, I knew the group of northwest students well enough that the optimistic, upbeat tone of the responses were no wonder. The surprise was what was missing.

Last Monday Mitch Lieberman invited me to a TweetJam on ITSuccess. My first reaction was, "What the heck is a TweetJam?" Google was of no help. All I could tell was that two of most prominent authorities on IT project failure were at the center of the meeting—Mike Krigsman and Phil Simon. The invitation was an honor. The result was summed up in my closing tweet, "@mjayliebs, that's one of the fastest hours I have spent in my life. Thank you very much for the idea and the invitation." It was one of the most educational and exciting events I have seen in years.

Marketing is difficult for any company. However, in small companies, where many people wear multiple hats, it is even worse. There is a vicious cycle between all-work/no-marketing and all-marketing/no-work. There are ways to address this problem but if takes planning and discipline.

I need your help. Why is it that as we get older, so many of us lose the desire to learn? Where is the fun in that? A few years ago, I was nearly sucked into it myself—at least for a few minutes. A half-dozen of us were sitting in a coffee shop talking about growing our businesses and conversation turned to Twitter—about its uselessness. As I drove back to my office, I thought, "The six of us ought to go tell the twenty million people using Twitter how foolish they are." With that utterance, I realized how I had been drug into the world of stasis. I spent the subsequent three days immersed in social media, studying Twitter, LinkedIn, Facebook, and numerous other social tools. Now I am perplexed on how to get others to see the value. Let me fill you in on what I have learned about teaching people, maybe you can point out my flaw.

"Networking? I am just not good at that." I hear this time and again. With the recent financial issues in Europe, the line is repeated with a frequency reminiscent of 2009. So, it is time to pull out the pom-poms, put on the short skirt, and be the cheerleader chanting its virtues. For those of you that know me, the visual may be a little disturbing, but I conjure it up with your best interest in mind. The fact is, most of us dislike networking. After all, "work" is its middle name. It is, however, how people do business and find jobs. No argument, it is difficult to approach total strangers, publish an essay for the world to critique, or launch a tweet into the ether's unknown, being fully aware there is no way to delete a disgruntled individual's flame-o-gram on your dissertation. It takes guts to air ideas for others to appraise, "like," deride, or amplify. The best way to start, however, is to jump in and immerse yourself. An acquired talent, networking takes practice and it is more than face-to-face interactions.

As most of you know, I am a total convert. Social media is, simply put, cool. I am a Twitter and LinkedIn bigot and may soon be flourishing in Facebook. Last week a long time friend got back in touch with me all because of social media. Hold on, don't stop reading! This is a business blog, not a story about some high school friends getting together and tweeting about eating bagels or sushi. This is about the business power of social media.

My friend works for a multibillion-dollar company and he is frustrated with "these kids" making stupid non-business decisions. Worse yet, they shy away from the company he works for because his company is "too old." I told Claude (pardon for no link, he lacking a Twitter account. Surprised?), "Well you are old. Your fifty-three I am only fifty-two!" There was silence.