Show Up and Be Yourself

Social media is about relationships, and to build relationships it takes people. Real people. Real people connecting with each other. That’s what social media is about.

It isn’t about numbers like how many friends, fans or followers you have. It’s not about how many times a day you post. It’s not about making sales or converting friends to leads. It’s simply about being where you are and meeting people where they are, being who you are and connecting with others who are themselves.

It’s also not about being perfect. You don’t have to pretend to be the perfect parent or the perfect spouse. You don’t have to pretend you have the perfect job or perfect kids. We all know that’s a sham. Nothing is “perfect” and no one is “perfect” … the only thing you’re perfect at is being you, and that’s who people want to connect with online.

There is no “right way” to be on social media other than to be yourself. Now, that doesn’t mean you have to reveal every part of yourself at every moment of every day…but we’ll save that for later.

If you have to be someone else, or if you’re always there with an agenda, what’s the point of being there at all?