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July 22 2011

UPDATE FOR PLAYSTATION® NETWORK GREAT EAST JAPAN EARTHQUAKE EFFORT

Tokyo, July 22, 2011 - Sony Computer Entertainment Inc. (SCEI) today updated the status of the Great East Japan Earthquake relief effort through PlayStation®Network which started in the North America and Europe on March 19, 2011*1 and in Japan and Asia on March 24, 2011. PlayStation®Store has offered special custom themes for the PlayStation®3 system to those who donated money through the PlayStation®Network to support emergency relief and recovery efforts for the Great East Japan Earthquake.

PlayStation® users’ worldwide donations as of July 13, 2011, totaled to 129.7 million yen (approximately US $1.587 million). North America, Europe/PAL territories and Asian countries and regions closed the effort on April 21, 2011*1 and the total amount in each region reached to $425,644, €609,155 and 2,137,537 yen respectively. The total amount in Japan as of July 13 reached to 23,300,700 yen*2. The full amount will be donated to an organization in each region supporting the relief and recovery efforts in communities affected by the earthquake; American Red Cross - Japan Earthquake and Pacific Tsunami Fund for North America, British Red Cross for Europe, and Central Community Chest of Japan known as the Red Feather Community Chest Movement for Japan and Asia.

SCE as the member of Sony group will continue our support through the relief effort.

About Sony Computer Entertainment Inc.
Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufactures, distributes and markets the PlayStation® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system and the PlayStation®3 (PS3®) system. PlayStation® has revolutionized home entertainment by introducing advanced 3D graphic processing, and PlayStation®2 further enhances the PlayStation® legacy as the core of home networked entertainment. PSP is a handheld entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. PS3 is an advanced computer system, incorporating the state-of-the-art Cell processor with super computer like power. SCEI, along with its subsidiary divisions Sony Computer Entertainment America Inc., Sony Computer Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets and distributes software, and manages the third party licensing programs for these platforms in the respective markets worldwide. Headquartered in Tokyo, Japan, SCEI is an independent business unit of the Sony Group.

PlayStation® and PS3® are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.