Hidden in Plain Sight: The Billion Dollar Customer

Imagine this: You wake up in the morning, and like most entrepreneurs, check your email and calendar for the day even before getting out of bed. Right at the top of your incoming emails is a “Notice of Contract Award.” As your eyes race to the full message, you read that you were the winning bidder and have won a $2 million contract to provide a full year of services for a local business, a perfect fit for you and your team and a rocket boost to the growth of your company!

Who needs coffee, because now you’re flooded with energy and excitement, and your mind is spinning with all of the details you’ll need to manage in the next few hours to take the biggest step you could ever imagine for your home-grown company. Breathe deep, because you’ll want to be centered, focused and aware as you lead your company into a bright future.

Sound like a dream? In reality, this scenario happens to thousands of women business owners in a variety of industries throughout the U.S. every year. Their customer is the world’s largest customer, the one that spends more money than any other entity in the world, and that every year buys over $120 billion from small businesses located in every state in the country. That customer is the U.S. federal government.