After thirty years in the bathing suit business, Cohen and Kelly have fallen on hard times; their merchandise and their business methods are both out of date. While they are away on a selling trip, Cohen's daughter, Rosie, and Kelly's son, Pat, introduce a new line of merchandise into the family business. To promote it, they plan a beauty contest to be held in Atlantic City. Cohen and Kelly return in a rage, and the children sneak off to Atlantic City to avoid involving their parents in the contest. After numerous complications, Rosie wins the contest, the business is saved, and the two families share a happy reunion.

Some scenes were filmed on location in Atlantic City, NJ. For additional information on the "Cohens and Kellys" series, see entry above for The Cohens and Kellys in Africa and consult the Series Index.

The American Film Institute is grateful to Sir Paul Getty KBE and the Sir Paul Getty KBE Estate for their dedication to the art of the moving image and their support for the AFI Catalog of Feature Films and without whose support AFI would not have been able to achieve this historical landmark in this epic scholarly endeavor.