Mark Ritson is an adjunct professor at the Melbourne Business School in Australia, a columnist for Marketing Week, and a brand expert who has served as consultant for brands ranging from PepsiCo, Subaru, and Johnson & Johnson to Sephora, De Beers, and Donna Karan.

In this podcast, Ritson discusses the decision by Adidas to pursue a digital-only strategy with their advertising, his take on programmatic advertising (not a big fan, at all), and how brand risk and brand safety come into play in today’s digital advertising landscape.

But perhaps he’s at his most incisive and entertaining when he unleashes his mordant wit on marketers. For example: “Marketers are cowards and marketers are herd animals and marketers fundamentally don’t know what they’re doing.”

Don’t worry, he says some nice things, too.

Highlights from this week’s “Marketing Today” podcast include:

Ritson tells us exactly what he thinks about Adidas’ digital-only approach to advertising — Hint: He doesn’t like it. ([4:02])

Is programmatic advertising broken? At the very least, shouldn’t it be smarter? ([8:55])

JPMorgan Chase and their programmatic spend. Kristin Lemkau took a look under the hood — and surprise, surprise. ([14:02])

Brand risk and responsibility: You shouldn’t blame the customer if you serve them cold food. ([20:22])

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Podcast Reviews

Brilliant with 1 Myth bug bear

August 4, 2018 by FrogHopper UK from United Kingdom

Attention all small businesses enjoying the weekend but worrying about sales. Brilliant podcast to inspire you to disrupt the market and make ur brand famous. And with 0 marketing budget!
My only bug bear is the usual criticism of market research. Consumers will always tell u new and different is bad and then it does brilliantly in market etc etc. This is an old MYTH!! Just do your research right with creative consumers!!! Yes those ones that buy your product!! Rant over.
Otherwise love this....and have worked with Eat Big Fish in the past.
https://www.marketing today podcast.com/104-mark-barden-of-eatbigfish-on-challenger-brands-and-the-age-of-disruption/
Lizanne Byrne
FrogHopper

Awesome show, highly recommend!

June 7, 2018 by J. Barshop from United States

Alan and his guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business.
Highly recommend listening and subscribing to Marketing Today if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!

Very insightful with A-list guests

October 5, 2017 by KhunKC from Philippines

The interviews are credible and enjoyable to listen to. With its range of guests - marketing gurus to CMOs - this podcast is a great source for insights and marketing inspiration!

Great Take Aways for Marketing Leaders

July 7, 2017 by CamMaxH from United States

Really have enjoyed these podcasts. Always a specific action item or two that I plan to shamelessly steal and try and make work for my company!

Always Worth A Listen

March 2, 2017 by LG in NC from United States

Great podcast. It's entertaining and smart and worthy of your time. I learn something new on every episode.