Main menu

Pay-As-You-Feel Cafe Feeds Thousands on Food Waste

Adam Smith knows food. A trained chef who has worked in numerous restaurants, the 29-year old also knows firsthand how much perfectly good food is wasted. Smith hails from Leeds, England, but it was a year spent working on farms in Australia that inspired The Real Junk Food Project (TRJFP), which changed the direction of his life. A pay-as-you-feel cafe model, TRJFP intercepts food headed for the landfill and turns it into restaurant-quality meals.

As Smith tells it, all the downtime on sunny Australian beaches got him thinking about his life—what he had done so far and what he envisioned for the future. He realized he wanted to do something that would make a positive difference in the world and that whatever he did would involve food.