FEATURED ARTICLES ABOUT DAIRY - PAGE 4

Two 'first-evers' have arrived on the market. 'Long life' milk and instant tea. Both represents a landmark in Indian food technology. Amul milk stays fresh for 15 days in 3-layer tetra-packs. Needing no refrigeration (till opened), it is retailed from Bombay commercial shops by-passing government booths, rationcards, queues and outlandish timings. Amul 1/1 milk contains 6 per cent fat and sells at Rs. 6 a litre. Compared to this government distributes 6 per cent full cream milk (Rs. 6 a litre)

MUMBAI: French dairy major Danone today announced the launch of its lassi in the country. The product will be available in the three flavors -- sweetened, masala and mango -- and will be sold across Mumbai, Pune, Hyderabad and Bangalore initially. "Being pioneers in fermented dairy, we feel the need to bring a superior quality product to this market where lassi is a traditional drink. We are delighted to introduce packaged Danone Lassi that has been developed after extensive research to bring a product that is better in taste, and is fortified with four vital nutrients at a competitive price of Rs 15," Danone India managing director Jochen Ebert said in a statement.

AHMEDABAD: It is party time for billionaires in Gujarat. Diamond merchants, dairy dons, textile tycoons, sugar barons and other agri-business magnates are putting their best foot forward as candidates of political parties for the Gujarat elections. Networking with politicians is always a good idea for businessmen, but clearly, contesting elections is even better, at least for the 150-odd 'crorepati' candidates out of the nearly 500 contestants sampled by the Association for Democratic Reforms, a non-governmental organisation.

CHENNAI: In order to give fillip to its dairy business, Britannia Industries on Friday launched a new milk-based health drink for children. Branded Actimind, the product, priced at Rs 15 for 150 ml, is currently being piloted in five cities in Tamil Nadu. "We had just cheese, dairy whitener and butter under our dairy range a few years back. Around 18 months ago, we started adding other everyday products with focus on health and nutrition," Britannia Industries MD Vinita Bali told reporters here.

NEW DELHI: Kwality Ltd today appointed two executives to head a new Business Transformation Team to help the dairy major launch value-added products and expand its operations. Nawal Sharma and Ateet Gaur will head the team, the company said in a statement. The team's mandate is to propel Kwality to 'numero uno position' in the dairy industry by launching bouquet of value added products in the years to come, it said. Kwality Ltd Director Sidhant Gupta said: "We believe, their technical prowess and product management acumen will augment the arsenal of our Business Transformation Team, driving greater growth and faster market penetration across India in the days ahead.

NEW DELHI: India's leading milk cooperative which sells its dairy products under the brand name "Amul", in a strategic move, has been procuring milk from outside its birth place Gujarat to corner the growing dairy market. "We are procuring 7-8 lakh litres of milk daily from outside Gujarat for over last six months," R S Sodhi, Managing Director of Amul's body Gujarat Cooperative Milk Marketing Federation (GCMMF), told PTI over phone. This is in addition to procurement of about One crore litres of milk daily from within Gujarat, Sodhi added.

AHMEDABAD: Gujarat Co-operative Milk Marketing Federation (GCMMF) Managing Director R S Sodhi today said that the cooperative was committed to fulfill Verghese Kurien's dream of making Amul as the 'taste of India'. Kurien, who passed away today, played a key role in formation of Amul, which broke the local trade cartel 65 years ago, paving way for the dairy co-operative sector to flourish in Gujarat. He served GCMMF from 1973 to 2006. Paying tribute to the Father of White Revolution, Sodhi said: "Dr Kurien wanted that Amul in real sense should become the 'Taste of India', when it is associated with all India milk producers.

MUMBAI: India off spinner Ravichandran Ashwin has been roped in by FMCG firm CavinKare to endorse its entire range of dairy products. The lanky 26-year-old Chennai bowler would also be the brand ambassador for its new dairy product Cavin's Milkshakes, said a company media release today. Ashwin is an integral part of IPL team Chennai Super Kings , who have reached the Twenty20 League's play-off stage. He is also a member of the 15-member India squad for next month's ICC Champions Trophy to be played in England and Wales.

CHANDIGARH: Punjab government today approved a proposal for providing Rs 1.16 crore subsidy for metered electric supply at Agriculture Power (AP) tariff to dairy, goatry, piggery and fish farmers besides others engaged in hi-tech and density cultivation of fruits and vegetables. Punjab Chief Minister Parkash Singh Badal cleared the file to this effect this morning, an official said. The Chief Minister had held detailed meetings with various groups of farmers and agriculture experts regarding crop diversification programme in the state in April this year.

NEW DELHI: Israel is keen on making investments in India's dairy, horticulture and irrigation sectors as part of a bilateral agreement that was signed two years ago for cooperation in agriculture. "We are highly interested to co-operate in areas such as dairy, horticulture, water and irrigation sectors in India," Israel's Agriculture Minister Shalom Simhon said in an interaction with FICCI officials. Israel would like to co-operate with India in water resources, especially recycling water for agricultural purpose and irrigation.