As if the constant shots from Samsung weren’t enough, Microsoft has just unleashed a new ad pitting its Cortana virtual assistant against Apple’s Siri. The ad, for those who can’t view it, begins with Siri ‘singing’ “I feel pretty, oh so pretty” into a mirror, only for the HTC One M8 with Windows to turn up, apparently dazzling the iPhone 5s with its superior size.

Siri will answer your questions, but that doesn't mean he/she has to like them. Photo: Apple

I use OS X’s Dictation feature all the time while I’m working, but a new patent application published Thursday suggests that Apple’s looking to go much further when it comes to having users talk to their Macs.

The Intelligent Digital Assistant In A Virtual Environment application was filed February 4 this year, and describes a Mac-based Siri every bit as smart as its mobile iOS counterpart.

The patent application depicts a future OS X dock featuring an icon for Siri, which could be available to use for dictation or commands from inside various different programs.

While everyone’s focused on which virtual assistant can provide the best automated response, the company behind storage solution iDrive has come up with a different idea: Why not hand the job over to humans?

Asking if users are “tired of trying to explain to a computer program what [they’re] searching for,” or are “sick of getting answers that have nothing to do with what [they] need” OOLOO is a free-to-download iOS app, which connects you to real people 24/7, able to give you the kind of personalized answer that you’re unlikely to get from a tool like Siri.