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retention

Having trouble finding new donors? Well, you might be looking in the wrong place. The average nonprofit has a 60 to 70 percent chance of obtaining additional contributions from existing donors, but less than a 2 percent chance of receiving a gift from a prospect. Donor retention is vital and far more cost affective than donor acquisition, but how do you get donors to keep coming back?

In this article Roger Craver, Author of the book "Retention Fundraising", breaks down seven key factors that are crucial for keeping your donors giving year after year.