Qualcomm lease proceeds less than expected

Meanwhile, SDSU’s ticket revenue has fallen each year since at least 2005. It also has missed the university’s own budget forecasts each time. SDSU brought in $1.397 million in ticket revenue for 2009, when the Aztecs finished 4-8 under new head coach Brady Hoke. That’s below the $1.496 million projection that SDSU officials had considered to be a conservative estimate before the season. It’s also long way off from 2005, when SDSU projected $2.5 million in ticket sales and brought in $2.3 million.

To improve sales, SDSU has considered various plans, including the possibility of contracted telemarketing.

“Will it work? We certainly hope so,” Lang said. “But we think we can move the number too with our staff.”