GRAND RAPIDS, MI – Fred Davis, the California media strategist who developed former U.S. Rep. Pete Hoekstra’s heavily criticized Super Bowl commercial, has told Politico that he is no longer part of the Holland Republican’s campaign.

“They chose to shift around some responsibilities,” Davis told the website Tuesday.

The Hoekstra commercial came under fire from its first airing as xenophobic when an Asian-American actress stops her bike in the middle of an apparent rice field and says in broken English:

“Your economy get very weak. Ours get very good,” the actress said in the spot. “Thank you Michigan Senator Debbie ‘Spend-it-now’. Debbie spend so much American money… you borrow more and more, from us…we take your jobs. Thank you Debbie ‘Spend-it-now.’”