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I really hated "Burn Rubber, Not Gasoline". It sounds bossy and negative. The "not gasoline" part isn't even a Tesla strength; any alternative-fuel car can claim that. I'm very happy that Tesla doesn't appear to be using it anymore

"No Compromises" is my favorite so far. It's bold, plays to Tesla's strength, and can't really be matched by the competition. "Design, Performance, Efficiency" is pretty good, but not as exciting.

I haven't seen Tesla use the others you've listed, but in general, if a golf cart can use it, it's not appropriate for Tesla, in my opinion

Can someone say something about how the Roadster makes a lot of noise for something that's fairly quiet? "Be seen, not heard." or something along the lines of "Make a statement without saying a word." I'm not that good with words, obviously. But I think Tesla should make it their strength that you can "have a blast without the bang."

Remember those Lexus commercials that showed how smooth the engine was. I believe the Tesla motor is smoother than that.

I really hated "Burn Rubber, Not Gasoline". It sounds bossy and negative. The "not gasoline" part isn't even a Tesla strength; any alternative-fuel car can claim that. I'm very happy that Tesla doesn't appear to be using it anymore

The best I could think of is "The Silence is Deafening!" but I am sure that phrase has been used countless times for other things.

But I think Tesla should make it their strength that you can "have a blast without the bang."
Remember those Lexus commercials that showed how smooth the engine was. I believe the Tesla motor is smoother than that.

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So in those commercials they made a tower of champagne glasses on the hood with the engine revving but nothing falling.

Perhaps Tesla could spoof them even more and emphasize not only the silence/smoothness but also the speed.
Perhaps there is a table filled with dishes and champagne glasses. Some guys in lab coats are carefully moving glasses from the table to the hood of the luxury sedan about to show off how quiet.
In the background the Tesla quickly and silently drives up, gets the tablecloth hooked on the trunk lid and speeds off so quickly that the tablecloth is yanked out without spilling anything. The technicians turn back and are startled to see the tablecloth gone but never even realized that the Tesla came and went.

I really hated "Burn Rubber, Not Gasoline". It sounds bossy and negative. The "not gasoline" part isn't even a Tesla strength; any alternative-fuel car can claim that. I'm very happy that Tesla doesn't appear to be using it anymore

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I think "Burn Rubber, Not Gasoline" is perfect. It's witty, and it captures how the Roadster is different from every other electric car most people have ever heard of. Bossy and negative? I don't see it. I do think it totally flies in the face of how electric cars have been presented before, and that's great. That's what the Roadster is all about.

Bleh. I have never felt "guilt" over any car I've ever driven (including my 1985 4WD F-250 with dual gas tanks). When I hear about people driving a "guilt-free" green car, it doesn't make sense to me -- it's like they're speaking a foreign language.