Wie tomasM das erste logo design Abenteuer antrat

Firmenname

FonMigo

Überblick

A day without a Cellphone (Mobile Phone in USA) and Internet is unthinkable. However, many of us fail to remain mobile and connected while travelling. Mainly due to international phone rates, incompatible handset technologies, or simply ignorance.

FonMigo is a Start-up that provides travellers with access to local mobile communications and mobile travel services.

With FonMigo you travel like a local, avoiding Int’l Phone bills, mobile connected as usual, and always in the know.

TravelMigo, the Ultimate Traveler Companion, puts in the travellers palm: a personal travel guide, concierge services, maps, offers, recommendations, and useful contacts. FonMigo moves with its customers and helps them make real-time and informed decisions on the go.

If you need further clarifications on the concept feel free to contact me

Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?

We are targeting U.S. travellers that are planning on visiting Europe for their holiday. Within this group we are targeting users that access the Internet from their phones.

Our audience is under 35 yrs of age, wealthy (not rich but with annual income +$50k), and early adopters (technology wise - not geeks tho). They are mobile internet users

We will target this market via the Internet (our site and partners)

Anforderungen

Design a corporate logo/brand identity for the new company, FonMigo. The main purpose of the logo is for the design of our Web 2.0 home site.

- Fresh, clean, stylish and Unique Logo. Please follow closely our business concept and personality (below).
- We want the fit and look well side by side web 2.0 brands (skype, Tweeter, Flickr, etc). However, it's important that it is unique and fresh (don't imitate the Logos we like).
- No preference of logo with or without symbol or icon. Please submit what you think suits our needs best
- No preference on colors, fonts or caps

This logo/brand identity should portray the Company as:
• Reliable – Trustworthy and Feel of been an Established company
• Cool & Hip
• Dynamic
• Friendly - but NOT Youthful

This logo and brand identity must be effective across a number of different media – including but not restricted to the following:
− Web site - we want to create a clean web 2.0 site
− Presentations
− Packaging
− Business cards & Letter headed paper