He broke up the article by social media platform: Facebook, Google Plus, YouTube, Tumblr and Twitter with a note about the film’s success on Pinterest without an official account on the site. I agree with Bryden that some of the strategies are “nothing short of brilliant.” Especially interesting is the use of the novel’s characters and situations to create more fan involvement (Full disclosure: I have not read any of “The Hunger Games” trilogy.
Amazon Studios.