Blog Posts

Associations are fantastic at staying up to date with the latest technologies to meet their members’ needs. However, when it comes to live streaming their events, they always bring up one of three concerns: attendance, complexity, or cost.

This post address those concerns head-on, aiming to clarify the three most common misconceptions about live streaming when it comes to associations.

Imagine turning the TV on to watch your favorite sports team only to discover that no sound was playing. You’d think something was broken. That frustration would quickly turn into anger and you’d likely watch something else.

Viewers’ expectations of your streams aren’t any different. Sure, when people tune into a sports game, they want to see the action. But they also want to be able to hear what’s going on.

If you’ve opted not to include sound because you’re short-staffed or don’t have appropriate resources, there are still ways to provide your viewers with a better experience. This post outlines two easy ways to do just that.

This post addresses what the data says about why people move to a new church. It's part of our series on church growth.

Approximately half of U.S. adults have looked for a new religious congregation at some point in their lives, most often prompted by a move. A 2016 Pew Research Study explored the various reasons why people switch churches and the factors that influence how they find a new one.

This post dives into the research data to further explain why people switch churches.

As a high school swimmer, I spent countless hours in the water. Our exhausting practice schedule proved worthwhile during weekly swim meets and larger competitions.

For my team and me, meets were a fun opportunity to showcase our ability, earn respect, and meet other swimmers.

The magic of meets was lost on some people, however. For many of our parents, meets meant spending a long day or night in an uncomfortably humid facility. And no matter how much they loved us, many of our parents couldn’t justify sacrificing entire days to watch us swim, especially when we might have only competed in a few events.

Live video has emerged as a powerhouse communications tool. If done right, it provides remote viewers with the ability to feel involved in your event.

A huge component of any live experience, however, is the vibrancy and color of the environment. Though many people do not know it, colors captured on camera are often skewed from reality. A process called “white balance” addresses this head-on. This post explains everything you need to know about white balance and how it affects the quality of your videos.