KALAMAZOO, MI -- The most prominent digital billboard in the city of Kalamazoo is being installed today atop Olde Peninsula Brewpup & Restaurant in the downtown Haymarket Historic District.

It's the third sign converted from a static billboard to a digital billboard in the city by Adams Outdoor Advertising since the Kalamazoo City Commission adopted an ordinance in August allowing up to seven digital billboards within city limits.

Crews installing the billboard said it would be done by the end of the day, but could not say when the billboard would be turned on. Adams' other digital billboards in Kalamazoo -- one at 2700 Stadium Drive on the north side of Stadium near Rambling Road, and another at 4408 West Main St. need West Main and Picadilly Street, have been running for weeks. Those billboard proposals were approved by city staff and did not need Historic District Commission approval.

The city on Jan. 16 performed luminance tests on the Stadium and West Main billboards. In exchange for converting the three billboards, Adams has taken down 13 static billboards throughout the city.

Adams representatives were not available for comment Friday afternoon about their plans for future digital billboards in Kalamazoo.

Adams' proposal to convert several static billboards to digital billboards in Kalamazoo last December led to city officials creating a task force to study its ordinance.

Under the ordinance adopted by city commissioners in August, up to seven digital billboards are allowed in the city. They must be at least 2,500 feet apart, be located where static billboards currently exist and be located along state roads. They are prohibited within 300 feet of a residentially zoned parcel and restricted to zones designated light or general manufacturing, commercial or central business district.

Billboard companies have to obtain six credits to convert a billboard to digital. Billboard structures removed from residential, commercial office, neighborhood commercial or central business district zones count as two credits.

Emily Monacelli covers local government and beer for the Kalamazoo Gazette. Contact her at emonacel@mlive.com or follow her on Twitter.