Starting on November 31 later this year, MOVIES! TV will become CHANNEL HATARI! in honour of the 1962 Howard Hawks classic HATARI!, which will be presented on a permanent, non-stop, 24-hour a day, continuously repeating schedule.

The change is in response to a massive viewership poll. According to CEO G. "Whiz" Samsa, "We had almost 300 votes in our on-line poll, most of them from a guy in Queens, and the results are absolutely unanimous: HATARI! is absolutely the greatest film ever made, a fun-filled cornucopia overflowing with action, whimsy, comedy, pathos, music, cute baby elephants, whimsy, and Red Buttons."

Samsa is quick to point out that variety is essential to maintaining a steadily growing viewer base. "Once a year -- either Thanksgiving or Christmas -- CHANNEL HATARI! will feature a special one-off exclusive midnight screening of EL DORADO, a 1967 Howard Hawks classic that, like HATARI!, stars John Wayne, but not Red Buttons."

Ironically, Samsa has not always been a fan of HATARI! "I never saw the thing until I was nearly 90. A friend of mine -- a bit of a prankster -- recommended the film to me on the basis of a scene where Red Buttons gets stomped into the ground by a herd of stampeding elephants. I tuned in and got hooked right away, even though there WAS no scene of elephants stomping Buttons."