Email Automation

Email Automation

At one point in your business’ lifecycle, email marketing will not be as effective as it initially was for your business. The reasons for this can be numerous: your sales team does not know which leads they should follow with up or rigorously pursue, you may have trouble scaling, your ROI from email marketing becomes unclear, your marketing team is short on time as email marketing can be highly time-consuming, among a plethora of other reasons. If any of these challenges sound familiar to you, you may want to consider email marketing automation. Let’s get into the nitty gritty of exactly how the world of marketing automation works and why you should consider exploring it.

Before you can decide whether you require automated email marketing services, there are a few questions you should ask yourself: 1) Does your buying process last longer than a week? 2) Are your email marketing campaigns becoming ineffective in contributing to sales? 3) Do you want to send multiple messages to multiple audiences, but lack of time is preventing you from doing so? 4) Are the quality of your leads subpar? 5) Are you confused on whether to spend less or more on marketing? 6) Do you sell multiple products targeted towards different segments? If you have answered yes to more than one of the questions above, then automation may be an ideal answer for you. Marketing automation is an ideal avenue to scale your business as the process inherently scales itself with growth. With automation, you can deploy lead nurturing, allowing you to follow up with and facilitate your audience in different stages of the buying cycle. With the advent of technology, marketing automation empowers you to embed scores for your leads, based on how they interact with your campaign and content. Ultimately, this scoring system enables your sales team to receive leads of a greater quality and hence, drastically improve your chances of converting the lead into a sale.

You have two options when it comes to automating your marketing requirements: you can either establish your own team that automates your campaigns and marketing processes for you or you can hire an external team to do the job. Should you decide that you want to work on building your own team, you will require an experienced Content Manager, who can consistently come up with high-quality content. You will also require a Marketing Operations Manager, someone who enjoys setting up work flows, processes, segmentation and developing reports. These two resources will be the difference between a good, successful framework for your automation and an ineffective one that just results in the wastage of your resources. Therefore, it is wise to scrutinize over who you hire for these two roles, should you decide to develop your own email marketing automation team. If you want to avoid the hassle of building your own team to automate your marketing processes, an ideal solution would be to hire a third-party, who specializes in automation and has prior successful experience in it. An effective marketing automation team will build your campaigns, craft multiple messages for different buyer types, create buyer personas to target, consistently experiment with content and design to arrive at the most effective combination and overall, have a much greater ROI than your existing email marketing campaigns that are not currently automated.

At PNC Solutions, our goal is always the bottom-line. This principle trickles into everything we attempt and all the services we offer. You can be confident that your existing email marketing campaigns’ automation will be done in a manner that prioritizes your ROI from automation, generating qualified leads for your sales team and ultimately, contributing value to your overall marketing campaigns. If you are interested in inquiring more, let’s schedule a meeting and we’ll guide you through the entire process of automation and the wonders it can achieve for your business.