Your Guide

Quick and timely ideas in storytelling, monetisation and productivity on Mobile.

#INMAideas

Agenda

Friday, 4 November

10:00

Welcome by Moderator

10:15 - 11:15

Session 1

Google AMP: What Lies Ahead for the AMP Project?

Last year, millions of web pages suddenly got 4 times faster. The Accelerated Mobile Pages (AMP) Project scales the best practices collected by the web performance community to a wide range of content websites and combines it with content caching and embedding technology that enables instant rendering for web content. With 8+ months of AMP being used by consumers and about a year after AMP was open sourced, this presentation will look at lesson learned for performance optimization at web scale and at what lies ahead for the AMP project.

A 24h-live ticker by Berlin‘s newspaper B.Z.

Objective: to create a new and effective tool for the most recent news of Berlin. This tool aims to provide the audience with local information about the city and beyond – immediately, anywhere, anytime. To ensure relevance, up-to-the-minute, B.Z. wanted to create a homogeneous flow of information on the mobile. They succeeded.

Startup Bigvu: A TV Studio in Your Pocket

Brands, Media and Publishers need to produce more and more videos to address their audiences on the web and on social networks. But producing video is expensive, requires time, dedicated equipments and crews.
BIGVU is an end-to-end video production platform and an all-in-one pocket TV studio (teleprompter mobile app) allowing to scale video production without additional staff, turn social posts into stunning video sequences and anchor like a pro.

Brain-, coffee- and networking-Break

11:45 - 12:45

Session 2: Engaging Readers Through Mobile Chat Apps

Using mobile chat apps to engage with readers. In this session you'll hear from 3 different news brands - Metro Belgium, VOL.AT, HNA - on how they are using WhatsApp to engage with readers; to attract young readers. And how 24sata in Croatia is doing the same but on Viber.

Engaging Readers Through Viber: 24sata

From WhatsApp to Own Mobile App

The goal was to develop a mobile-only experience for millennial and younger audiences. Chat and messaging apps are the most popular category of apps in these age groups. Sanoma Media wanted to build on this. One of the objectives was to build an innovative revenue model based on coupons and events around community by building on positive results from a year-long experiment in delivering news over Whatsapp. Since that experiment, Sanomat Media have moved on from WhatsApp and created their own “chat app” that delivers news in a chat-like interface. — "Nyt Chat" won Gold at the Global Media Awards 2016 in the cateogry 'Best Use of Mobile'.

Lunch

Tour of Google's Office

The Google office in Zurich is the largest Google office outside Mountain View; with 1000 engineers, called Zooglers (get it?😉). Get a quick view of this magnificent office buikding and get inspired.

14:30 - 15:30

Session 3

Startup Button: User-First Mobile Monetization

Button helps publisher apps and sites monetize by putting the user first. Button connects your app to leading commerce brands, earns you money and generates use loyalty. Smartphones are making it extremely simple to request and purchase almost any commodity, on demand, with just a few taps. Our technology makes it possible to surface these relevant actions in context in almost any app and to make a commission, at the tap of a Button.

Startup iTeleradio: Professional Tool For Creating Internet-Radio And TV

iTeleradio is the easiest way to create internet radio and TV channel for your website. It’s a cloud service for the implementation of Internet radio and Internet television to create professional media channels.

Startup KnowledgeFlow: Maximizing the impact of your organizational knowledge with a suite of smart online and mobile tools

KnowledgeFlow originated from a platfom built for Belgian retailer Aveve. They wanted a solution to share knowledge amongst their sales people that worked on desktop as well as mobile. KnowledgeFlow built a platform in which it is very easy to do this, both filling in the content and consuming it. Learn how your newsroom can benefit from this platform.

Wrap-up by Moderator

Well-deserved post-Ideas Day Drinks 😋

Where

Conference Venue

Google's largest engineering office outside California; where Google engineers in Zürich
(called Zooglers, get it?) have worked on Maps, Search, Gmail, Calendar and YouTube,
as well as on core infrastructure. More information here.

B2 Boutique Hotel ZurichThis beautiful boutique hotel is next door to the Google offices. See map here. Rooms available for INMA Ideas Day participants at CHF325/night (single use), includes breakfast, wifi and tax. Beware rooms are very limited at the B2 Boutique Hotel Zurich. To book a room here, contact the hotel directly

There will be an administrative fee of €300 per person
for any cancellation of registration. Registrants always have the possibility
to have someone else take their place, free of charge; written notice of the
replacement together with name of the new participant must be sent to INMA beforehand.

Evaluation

INMA is constantly aiming to improve its events, and we would appreciate your quick feedback on Ideas Day on Audience Development. We promise this simple Survey Monkey form will take less than 5 minutes.