How Does a Kate Spade Girl Want to Smell?

5/8/2013 12:35PM

On Style columnist Christina Binkley got a behind-the-scenes look at the debut of the new Kate Spade scent "Live Colorfully." She joins Lunch Break with the inside scoop on what it takes to develop and market a fragrance.

This transcript has been automatically generated and may not be 100% accurate.

... I ... I sense we know what the weight when it comes to perfume you know what the sex appeal in a perfume is all in the name and pump bottle Christina Binkley she's are on style fashion players to take its behind the scenes now with one of the newest fragrance is to hit the market this month of the this is from ... iconic handbag designer Kate Spade who came to prominence with her ... boxy Queen utilitarian handbags I think that was actually the first band to handbags I round out to the bar to state the name ... Ivies is all came first in the development of her fragrances that generally true for perfumes ... it often isn't in it we all know that perfume bottles are often beautiful I was so Chrysler might talk to Kate Spade folks about this person that they're alleging that they thought of the Navy for the thought of anything else and that they said gave him the courage to go forward with the rest of the process ... let's talk about the bottle she I'm looking at right now Denbury Square ... are most like that first that first handbag or purse that I was probably the DVD and am really inspired by a handbag for this fall ... then they actually were and then finally the bottle is the second thing after the name they designed the bottle it square like one of the early handbags that with the kids that came out with that bow is of loose sight the bottle is blasted been molded and hand polished ... the battle is lean side that that was ... also said it was on the back and say that they would get mad though is his iconic to the Kate spade ... brand it's been a lot of their products in different ways and ... the idea ... of anyone diesel handbags right now that Scott to lose sight that handle it the top of that says Kate Spade and ... keep it up right next to the ... the bottle on the ad the perfume you can see that they're actually fairly simple sore inspired I'm wondering about the colors ... of the bottle Chris because ... the changes with a wide net by looking at on the different sides and it looks like it's it's one of the different colors of the size of a bottle ... that's right kids actually done he got one citing Allen the other side and if you look through than it creates a coroner said the consent of prison of color that was the third thing they worked on when they where we're just designing the bottle that started out with a white opaque bottle ... and then they decided that the Kate spade brand being on the set of of of color known for its bright colors ... they decided to add color to it and then they couldn't choose ... just one color so somebody came up with the brilliant idea of thinking it on either side of the transparent glass they get that Kristen and back ... well there must be something else my concert for perfume and forgetting what it is Chris up ... a white now the come together ... the less than an afterthought they actually brought in a big perfume designer to do that so that the in the whole process was designed in house By Kate spade ... except for the actual sand which was made in Paris from ... ingredients that are brought in from all over the world to Paris baby because the juice the liquid is actually called ... juice ... the that you stood in Los Angeles and assemble that they should the bottles to Las Angeles as well in the packaging assemble the bomb left in less ... then said but will get a deal to the warehouse in New Jersey ... and it shoots out from their stores ... I still really good right now as I'm about him but that did the best against they're they're not on second set the Guinea get to benefit from that think semester being with us more the