AFFFILIATE DISCLOSURE: In order for me to support my blogging and social media activities, I may receive monetary compensation for links to products from this post. However, I only recommend products that I personally love and use myself!.

I have been on a LONG journey trying to find makeup that I love with ingredients I don't hate. It's been very difficult because many companies out there say that their ingredients are natural, but when you go to read the ingredients list, you find a treasure trove of hidden ingredients that shouldn't be there. I've also found natural brands that I wanted to love so bad, but they just DIDN'T WORK well, at all! It's a nightmare that many of you probably already know. After years of shunning makeup and feeling like there wasn't a brand of makeup that I could stand behind, I finally stumbled upon a brand that is TRULY 100% PURE and natural, and I am totally stoked to wear makeup for all the special holiday occasions that are coming up this season!

The amazing vegan fruit pigmented makeup that we are talking about today, came from the good folks at 100% PURE (You can also find them on Facebook, Twitter, and Instagram). I was generously given all of these products to review and giveaway, but my opinions are my own! I will only share with you products that I myself love and use personally!

Most of your drug store, grocery store, and high-end makeup is crap

You might be angry at me for saying this, but someone has to tell you the truth! The makeup that you are buying is likely full of crap ingredients. There are so many offending brands out there, it's extremely hard to find ones that are truly natural and contain safe ingredients. Many of these ingredients are inhaled into the lungs and/or absorbed into the skin. Your skin is the largest organ of your body and is capable of absorbing more than half of what comes in contact with it.

“As much as 60% of topical skin-care products are absorbed through the skin and into the bloodstream.
They should be consumed with the same prudence that we use to choose our breakfast cereal.”
– Dr. Nancy Lonsdorf, April 2006 Issue of Women's Health Magazine.

If you take a look at the ingredients on your makeup labels (and it's important that you do) you will find a plethora of toxic ingredients that have been known to cause a whole host of problems including cancer, asthma, dermatitis, and more! Some of these ingredients that you should avoid in ALL of your cosmetic products are:

Parabens – One of the most widely used preservatives in bath and beauty care products, parabens prevent the growth of bacteria, mold, and yeast in all of your beauty products. Parabens have been known to be hormone and endocrine disruptors, mimicking estrogen, and causing cancer, especially breast cancer. Parabens have even been identified in biopsy samples taken from breast and ovarian tumors. The use of parabens also has been linked to reproductive toxicity, immunotoxicity, neurotoxicity, and skin irritation.

Fragrances – This category scares me the most because you really have no idea what you are getting when you see this listed on the label. A long time ago this term was created so that companies could protect their secret formulas for their specific scent creations. The problem with this is that you never know what kind of chemical concoction they’ve come up with to create this scent. The Environmental Working Group’s 2004 analysis of potentially sensitizing ingredients in cosmetics shows that “Approximately half of all products examined list the word “fragrance” on the label. Fragrances are considered to be among the top five known allergens” They also noted that certain types of asthma attacks are “specifically triggered by, and only by, cosmetic fragrances.”

Phthalates – This group of chemicals is used on many of our bath and beauty products to increase the flexibility and softness of plastics. Phthalates are known to be endocrine disruptors and have been linked to breast cancer, early breast development in girls, and reproductive defects in both girls and boys. Most of the time, phthalates aren’t even listed on the ingredients label. They’re usually added to fragrances and become part of the “secret ingredients”, therefore not having to be listed on the label at all.

Formaldehyde – Used in many bath and beauty products in the form of preservatives called DMDM Hydantion & Urea (Imidazolidinyl). These can particularly be found in shampoos and baby soaps. These formaldehyde-releasing preservatives have been known to cause joint pain, cancer, skin allergies, rashes, depression, headaches, chest pains, ear infections, and even insomnia.

Propylene Glycol – A synthetic glycerin type product that is most commonly found in anti-freeze, brake fluid, and cosmetic products sold in the US, Propylene Glycol is created during the petroleum refining process. Propylene Glycol not only dries out the skin, but it also is considered a STRONG skin irritant according to its MSDS (Material Safety Data Sheet)

It started with a search for the BEST mascara

A few years back, out of fear and frustration, I threw my hands into the air and declared to whoever would listen, “I give up! I'm not wearing makeup anymore!” As time went on, though, I was surprised to realize that I missed wearing a little bit of makeup. Wanting to start small, I started with my favorite item in my makeup bag, mascara. I waded through the “top” vegan and natural makeup brands, trying to find one that had ingredients I was excited to put on my skin. It took awhile to sift through them all, but after a ton of research, only one company stood out with their completely natural ingredients, 100% PURE. With high hopes, I pressed the checkout button and waited for my blackberry pigmented mascara to ship to me. When I first opened the bottle, the blackberry smell wafted up to my nose, surprising me with its delicious undertones. I was even more pleased to find that this mascara worked just as I was wanting it to. That bottle of mascara prompted me to look up their website, and I was hooked!

Nourishing makeup and skincare made with fruit pigments

100% PUREis exactly what their name says! In the cosmetics industry, it can be hard to find makeup and beauty products that are made with only pure and natural ingredients. 100% natural and 100% cruelty-free, all products are 100% free of artificial colors, artificial fragrances, synthetic chemical preservatives and all other toxins. They make their awesome makeup with fruit pigments, antioxidants, unrefined oils and butters, and pretty much any other organic goodness straight from nature! Their makeup and cosmetics are so good, they are safe to use on sensitive skin and even children! Beauty, as pure as it is powerful. Truly, health food for your skin.

From Day to night with a simple change of the lips

It was easy to create two beautiful looks with one set of makeup! I simply wore lipgloss during the day and replaced that with a bright and festive lipstick for my evening look! I didn't change any of my other makeup! These are what I used on both:

Hippy holidays with a giveaway ($128 value)

I was accidentally sent 2 sets of everything and instead of keeping it for myself, I decided you guys would LOVE a chance to win it! If you live in the US & Canada, and are ages 12 (with your parent's permission) and up, enter between 12/8/2016 and 12/16/2016 to win my Hippy Holidays giveaway! One winner will win $128 worth of makeup:

All information on The Hippy Homemaker is meant for educational and informational purposes only. The statements on this website have not been evaluated by the Food and Drug Administration. Products and/or information are not intended to diagnose, cure, treat, or prevent any disease. Readers are advised to do their own research and make decisions in partnership with their health care provider. If you are pregnant, nursing, have a medical condition or are taking any medication, please consult your physician.

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About Christina Anthis

Christina Anthis is a single mom, herbalist/aromatherapist, and author of the book “The Complete Book of Essential Oils for Mama & Baby: Safe and Natural Remedies for Pregnancy, Birth, and Children“. Christina is passionate about essential oil safety and loves to share her DIY recipes for holistic health, natural beauty, and healthy whole foods cooking!

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Hi! My name is Christina Anthis and I am The Hippy Homemaker! I am a single mom, herbalist/aromatherapist, and author of the book “The Complete Book of Essential Oils for Mama & Baby: Safe and Natural Remedies for Pregnancy, Birth, and Children“. I am passionate about essential oil safety and love to share my DIY recipes for holistic health, natural beauty, and herbal remedies!