Stick Around empowers teachers, students, and parents to design, play, and share labeling, sorting, and matching games. It has been used in hundreds of classrooms and is often mentioned by students as their favorite educational app.

Stick Around has been in the App Store for exactly a year. Before that, it took a team of people almost two years to design, code, and test. In fact, I started working with the geniuses at MorrisCooke, the app design studio that makes Explain Everything, in May 2011. You can read the story behind Stick Around.

As I have discovered, creative apps like Stick Around are costly to develop. The graphic design and programming costs for Stick Around were over $50,000 and it takes even more money to support it and add features. After a year in the App Store, we have earned back less than half of the development costs.

Why did we offer Stick Around at a 100% discount? We think getting it into the hands of more users will lead to future sales. We want to see Stick Around in many more classrooms. In fact, the bulk of Stick Around’s sales are through the Education Volume Purchase Program. We hope that those that get the app while it’s free will use it, love it, and recommend it to others.