Year-on-year, smartphones contribute roughly half a billion new devices to the market; tablet and OTT set-tops are also growing quickly, but operate a full order of magnitude below the smartphone. By 2020, this ratio will only widen. Within the forecast period, the smartphone-to-tablet ratio rises to nearly 10:1.

Chromecast out-shipped Apple TV for the first time in Q1 2016, Apple TV shipping 1.7 million units compared to Google pushing 3.2 million Chromecasts to market.

Netflix has secured a presence across 32 percent of connected devices in the US