Steve Jobs lives on in endless Apple stories, marketing schemes

Although it's been nearly four months since Apple co-founder Steve Jobs died, there has been little slowdown in Steve Jobs news since then. In fact, some days there seems to be more than ever.

The first wave of stories stemmed from the authorized Walter Isaacson biography on Jobs, and stories based on anecdotes from that book have continued to gain individualized attention months later. More Jobs headlines surfaced in the wake of his death based on memories and comments shared in various venues by those knew him, such as wireless industry legend John Stanton, who said in November that Jobs had wanted to build an iPhone-only wireless network.

This week we hear that Jobs’ influence from beyond the grave inspired electronics retailer Best Buy to ditch celebrities such as Ozzie Osbourne and Justin Bieber, who appeared in its Super Bowl ad last year, in favor of highlighting tech innovators such as Kevin Systrom, founder of Instagram, in an effort to stress Best Buy’s tech chops vs. other retailers such as Wal-Mart.