[Customer, Facebook] Facebook content strategy is a time bomb for inbound marketing

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs, podcasts , video, eBooks, newsletters, social media marketing , and other forms of content marketing which serve to attract customers. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to your website like a magnet.

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WEBBIQUITY

APRIL 8, 2014

[Customer, Facebook] 21 Fantastic Facebook Marketing Guides

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today?

By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? Just a few months ago I was begging for more Facebook ad dollars for my client accounts and our own unique page simply because Facebook said so. Sounds thrilling, right? Or is it fruitless?

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GROW - PRACTICAL MARKETING SOLUTIONS

JANUARY 6, 2015

[Customer, Facebook] What will replace Facebook? Six considerations

A question I often receive in my classes and talks is “What will replace Facebook?” We look to history to see the progression of upstarts replacing established companies — didn’t Facebook replace MySpace? — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network. Facebook.

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GROW - PRACTICAL MARKETING SOLUTIONS

OCTOBER 30, 2012

[Customer, Facebook] Facebook, You’ve Failed Us

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least slowing in some parts of the world and if that is true, it is a problem of Facebook’s own making. The The company has made two critical mistakes: It stopped focusing on core customer needs and it has ignored its business partners. Tweet.

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. We know, after all, that Facebook users are a highly active and engaged audience.

[Customer, Facebook] Five reasons to be freaked out by the Facebook experiment

Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users. This was a corporate decision. I’m not a person who hates Facebook and is looking for a reason to ding them. actually think it is understandable that Facebook wanted to conduct this kind of fundamental research. This breach reflects the dysfunctional corporate culture of Facebook.
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Businesses need to go where their customers are, and the majority of customers are on Facebook,” says Hancock, who manages social media for companies all over California. ?. As more small businesses join the Facebook bandwagon, Hancock has noticed some companies are repelling customers rather than attracting them. To make sure your content breaks through the Facebook clutter , Hancock tells companies not to engage in these five Facebook no-nos. 1. The best way to drive customers away from your page is to constantly post ads, Hancock says.
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A very frequent question I am asked is “What will be the next Facebook?” ” For many people, the logical assumption is that a better product will come along to replace Facebook because MySpace bumped AOL and Facebook bumped MySpace and so it is inevitable something will bump Facebook in the foreseeable future. However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too. But before we get to that, let’s first explore why Facebook is seemingly invincible, despite rumors to the contrary.
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There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. My Facebook mobile stream is now dominated by banner ads. Facebook, you’re just p **g off people every day. understand the company needs to make money (and I WANT them to make money) but why not at least honor your customers by providing an option that allows us to stop being annoyed? Recurring revenue, with zero customer acquisition cost. What if your customers DON’T WANT IT TO BE FREE?
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