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Austin, TX: eRelevance Corporation, the customer engagement service for small- to medium-sized businesses, today announced the launch of its Response Follow-up Service. The new service addresses one of the most critical problems facing its healthcare clients: the lack of time, tools and resources to quickly follow up on the marketing-generated patient and prospect requests.

The inability of a business to follow up on expressed interest in a product or service results in a high percentage of marketing responses that never convert to revenue.

“Our clients typically operate with small staffs that lack the time and tools to keep up with the number of responses our campaigns generate,” says eRelevance Co-founder and CEO Bob Fabbio. “This new follow-up service quickly bridges the gap from patient and prospect interest to converted revenue for an end-to-end solution. It ensures our clients don’t miss out on that crucial window when someone is highly interested in scheduling an appointment.”

“Our customer engagement service generates significantly more responses than our small business customers have received through other prior email blasting efforts. And because small businesses often lack the time, tools and resources to quickly follow up on marketing-generated customer requests, our data shows that up to 60 percent of them never convert to revenue. This new follow-up service does the work for them--chasing people down according to best practice to ultimately increase conversion and revenue.” added Bob.

While industry best practice is six follow-up attempts within three days of a customer response, many aesthetic healthcare practices simply do not have the time nor the necessary tools to accomplish this. In fact, eRelevance data shows the average number of follow-up attempts across its entire client base is less than one attempt per patient or prospect response.

“We’ve seen dramatically improved results from the follow-up service because we’re making contact with people we just didn’t have the resources to reach on our own. We’re now converting more requests to appointments and ultimately revenue,” says Dr. Barry DiBernardo.