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Connect the dots on all your customer data

Marketers now have more ways to understand the customer journey than ever before,
and ironically, that can be a problem. As data pours in from online and offline
and from all kinds of devices, it actually gets harder to see how it all fits
together.

Google Analytics 360 is built to connect the dots. It lets you link your online
and offline data to build a single, fully-integrated view of user behavior. That
means your whole team can get on the same page: marketers can serve the right
ads, website developers can improve designs, and everyone can make smarter
decisions.

In this brief, you’ll learn:

Ways Analytics 360 helps you integrate everything

How the BigQuery integration allows you to merge Analytics 360 data with your
own proprietary data sources