Bolstered by 40 years of advanced analytics expertise and the suite’s marketing optimization component helped to drive double-digit growth for SAS Customer Intelligence in 2015.

“Customer experience is a top priority of any brand,” said Wilson Raj, Global Director of Customer Intelligence for SAS. “The ability to improve that experience in real time is a must-have in the modern marketer’s toolkit.” SAS Customer Intelligence streamlines the “next best offer” process so marketers can optimize and personalize the customer experience across all channels.

For SAS, a clear vision of the future of marketing technology anchors the company’s Leader standing in Multichannel Campaign Management. Yesterday SAS debuted its next-generation solution, SAS Customer Intelligence 360, which helps marketers create the ideal experience for their customers through any digital channel. Backed by powerful predictive analytics, the technology transforms traditional marketing techniques for the digital world. Details about the new offering are available at sas.com/360.

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About SAS
SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.