Our Day 2 cover comes direct from China ... OK, we made a rough translation ... as we explore the rising tide of overseas manufacturers selling outdoor products direct from their home countries to U.S. customers via sites like Amazon.com. Talk about cutting out the middle men. The results are super cheap prices, but nearly zero branding, customer service or warranties. Will your customers be buying?

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Plus, catch up on the trade show’s latest products and trends with coverage of tents, sleeping bags, camp kitchen gear, camp furniture, lighting and eyewear. And check out new exhibitors to the show, our favorite product picks, and plenty of photos taken at the show.

Click here, or on the cover, to view the 112-page, tablet-friendly digital edition distributed at the show on Day 2, Aug. 6, 2015.

For all five O.R. Daily issues from Summer Market 2015 as they are published, and editions from past seasons, click here. Every issue is free and open to the public, so share away on social media, too!

This O.R. Daily Day 2 digital issue is brought to you by sponsorship from NRI Distribution. Day 2 of your Winter Market 2015 O.R. Daily published by SNEWS is here. REI CEO Jerry Stritzke adorns our cover on Day 2 as we preview his talk for Friday's OIWC Breakfast. Find out ...read more

Day 2 of your Summer Market 2014 O.R. Daily published by SNEWS is here. And we're proud to say that this issue is 100 percent, Made in the USA ... well maybe. We think the paper comes from Pacific Northwest trees, but it could be Brazil. Oh, and these Macs we're producing the ...read more

Day 3 of your Summer Market 2015 O.R. Daily published by SNEWS is here. Meet Amy Roberts, OIA's new executive director, with an extensive background in outdoor retail and government affairs -- a good balance for an evolving industry. We ask her where specialty retail goes next. ...read more

Day 4 of your Summer Market 2015 O.R. Daily published by SNEWS is here. For today's final day of the show, we look at the rising lifestyle/social trend in outdoor design and products. Retailers are well versed in shopping technical gear at the show; now there's more to ...read more

Day 2 of your Summer Market 2013 O.R. Daily published by SNEWS is here. This issue goes to the kids, with 12-year-old sponsored athlete Henry Hyde on the cover and coverage on adjusting business plans for the next generation of consumers. Catch up on the trade show’s latest ...read more

Day 1 of your Summer Market 2014 O.R. Daily published by SNEWS is here. We kick off the show with some target practice, namely the increasing connections between our world and the hook & bullet crowd. It's a two-way trail with outdoor brands scoping fly fishers and hunters, ...read more

This O.R. Daily Day 4 digital issue is brought to you by sponsorship from NRI Distribution. It's no Dawn Wall, but on Day 4 of our Winter Market 2015 O.R. Daily, Kevin Jorgeson climbs the cover, then sits down with O.R. Daily to talk about all the national media attention and ...read more

Day 4 of your Summer Market 2014 O.R. Daily published by SNEWS is here. As we close out the show, we look at the specialty outdoor retail scene and why the future of the business might lie with a group of regional players. In other news, Sherpas at the show call for changes on ...read more

Day 3 of your Summer Market 2014 O.R. Daily published by SNEWS is here. Today, we look at the increasing trend of for-profit companies taking on more non-profit business practices. From Patagonia to Klean Kanteen, corporate philanthropic missions are going beyond just writing a ...read more