For Rag & Bone‘s spring campaign, Michael Pitt (he is the front man for three seasons running) was in front of and behind the camera for the label’s first combined men’s and women’s campaign.

Pitt made his directorial debut with a 12-minute film, the trailer for which goes live on Rag & Bone’s web site today, costarring Franco-Spanish actress Astrid Bergès-Frisbey (the two acted together in “I Origins”) and British actor Stephen Graham. The print ad was shot by Glen Luchford. (source)