Honda Brio: Honda Brio launched at a starting price of Rs 3.95 lakh

NEW DELHI: Honda has entered the business end of India's car market with the aggressively-priced Brio, sending a message that it has the gumption for a fight in the world's second-fastest-growing car market.

With a starting price of Rs 3.95 lakh (ex-showroom Delhi), Brio is Honda's cheapest offering and is being launched in the middle of a trying period for the Japanese carmaker.