EMA Blog: Business Intelligence and IT Management

Let us look at a hypothetical example to better understand the difference between the traditional bottom-up approach to hybrid cloud management and the new business-driven paradigm. In Q4 of 2016, a bank wants to gain a 3% market share in North America with its trading tools directed toward savvy end customers that are between 30 and 40 years old, have an average household income of over $100k, and live in California. After reaching the Q4 goal, this same bank sets itself the new objective of defending its IRA market share against aggressive competition in California.

There is no greater investment we can make in the future than to prepare our children to successfully navigate the challenges of tomorrow. Of course, predicting the workforce requirements of the future is a bit like trying to capture a fly with a cargo net—just when you think you have it, it slips through the holes and buzzes in a different direction. Nonetheless, it’s safe to assume that workforce mobility will be an essential aspect of the coming generation’s career experiences. Mobile technology is already an integral part of nearly every business role, and its use can only be expected to increase in the years to come. To help support this revolution, Apple has pledged to donate $100 million worth of teaching and learning technology to 114 underserved schools across the country and has offered special discount pricing and volume-purchase programs to all educational institutions. A large number of grade schools have embraced these financial enticements and introduced 1:1 iPad programs that provide every student with their own personal iPad to be used during the duration of a school term.

When people think of IT mobility, the images most immediately conjured regard smartphones and tablets. In truth, however the mobile device landscape could be considered broader than this. The basic definition of a mobile device is simply “any computing device designed principally for portability.” By that definition, laptops should clearly be included in that scope. However, some definitions state that a mobile device must be “handheld” indicating size is a factor without actually specifying how small a device must be to achieve that designation. Regardless of size limitations, those definitions still favor inclusion of laptops since many are available with a form facture that is smaller than some of the larger tablets. Therefore, the defining descriptor for a mobile device must fall to its portability, which also happens to be the key differentiator between a laptop and a desktop PC. Logically, therefor, a laptop is, in fact, a mobile device.

The Cloud Security Alliance (CSA) is a not-for-profit think tank of volunteers that spend their time trying to better the internet. These people are the antithesis of cybercriminals; they spend their energy trying to figure out ways to make our data safer. They create best practices for providing security assurance within cloud computing, or in this case, they determine how a cloud environment can be used to enhance and scale authentication for a service that can be cloud-based or private data center-based.

For our Enterprise IT clients, we deliver in-depth research and practical advice to help them make better decisions, succeed with key projects, and align IT with business objectives. For our IT Vendor clients, we provide the deep insight required to build the right product, reach the right prospects, and establish credibility in the marketplace. This means that – unlike many firms – EMA is both in tune with how real-world IT organizations are applying IT and data management technology to solve business problems and intimately familiar with the pros and cons of available vendor solutions. Our dual focus arms us with the insight to help both audiences be more successful!