Executive Chauffeur Fleet in UK Switches to Lexus Luxury Hybrids

1 June 2007

London-based Chauffeur-First is switching its executive luxury fleet to Lexus hybrids. The company currently has 18 GS 450h sedans, and has ordered two LS 600h units and another five 450h units.

The company hopes to order another 20 Lexus hybrid cars before the end of the year. Its existing 62-vehicle fleet includes BMW, Mercedes and Audi executive models, as well as conventionally powered Lexus GS 300s. Chauffeur-First intends to phase these out and replace them with Lexus hybrids, retaining only a contingent of Chrysler Grand Voyager MPVs for use when extra capacity is required.

Other chauffeur hire companies have been introducing the Toyota Prius, but as far as we know nobody has yet addressed the executive market in this way. We’re excited about it, and our customers think it’s wonderful. That’s because every company has been coming out with carbon-neutrality statements, yet ground transportation has remained a problem for them.