First Watch Celebrates Moms, Dads and Grads

Bradenton, FL (RestaurantNews.com) First Watch, the nation’s leading Breakfast, Brunch and Lunch concept, announced today that it will continue its tradition of honoring moms, dads and grads this season. The restaurant company is offering $20 in Bonus Bucks for every $100 in gift cards purchased in a single visit through June 21. The Bonus Bucks are redeemable June 22 through July 31 and the gift cards are redeemable at its more than 130 restaurants across the nation and never expire.

First Watch will also treat mothers to a free box of chocolates on Mother’s Day, May 10, and fathers to a free bag of coffee on Father’s Day, June 21.

“For the past 30 years, it seems like First Watch is the place to go for families to celebrate this exciting gift-giving season,” said Chris Tomasso, chief marketing officer for First Watch. “With this offer, everyone can check off those Mother’s Day, Father’s Day and graduation gifts from their lists while treating themselves to something extra from First Watch.”

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

About First Watch

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. The company was named a 2013 “Next 20” Emerging Brand by Nation’s Restaurant News, a 2014 Top Franchise Value by FSR Magazine, the recipient of the 2014 MenuMasters Award for Best Healthful Innovation for its Quinoa Power Bowl and the 2015 Consumer Picks award for Family Dining. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 130 restaurants in 17 states. It also operates 19 restaurants under The Good Egg name in Arizona and one Bread & Company restaurant in Nashville with another under development. For more information, follow First Watch on Twitter, like it on Facebook and visit www.firstwatch.com.