3. INTRODUCTION TO PAKISTAN RAILWAY
History of Pakistan railwaysThe possibility of Karachi as a sea port was first noticed in the middle of 19th century. Sir Henry Edward Frere was appointed Commissioner of Sindh after its annexation with Bombay in 1847 and sought permission from Lord Dalhousie to begin a survey for a sea port. He also initiated the survey for a railway line in 1858. It was proposed that a railway line from Karachi City to Kotri, steam navigation up the Indus and Chenab rivers up to Multan and from there another railway to Lahore and beyond be constructed. It was on 13 May 1861, that the first railway line was opened for public traffic between Karachi City and Kotri, a distance of 105 miles (169 km). The line between Karachi City and Keamari was opened on 16 June 1889. During 1897 the line from Keamari to Kotri was doubled. Different sections on the existing main line from Peshawar to Lahore and Multan and branch lines were constructed in the last quarter of 19th century and early years of 20th century. The four sections, i.e. Scinde (Sindh) Railways, Indian Flotilla Company, Punjab Railway and Delhi Railways, working in a single company, were later on amalgamated into the Scinde, Punjab & Delhi Railways Company and purchased by the Secretary of State for India in 1885, and in January 1886, it was named North Western State Railways, which was later on renamed as North Western Railway. At the time of independence, 1,947 route miles (3,133 km) of North Western Railways were transferred to India, leaving 5,048 route miles (8,122 km) to Pakistan. In 1954, the railway line was extended to Mardan and Charsada, and in 1956 the Jacobabad-Kashmore 2 ft. 6 in (762 mm) gauge line was converted into broad gauge. The Kot Adu-Kashmore line was constructed between 1969 and 1973 providing an alternative route from Karachi up the country. At present Pakistan Railway comprises of 8,163 route km, 1,212 stations and 42 train halts. It has a fleet of 546 diesel electric locomotives, 25,815 wagons and 2,099 passenger coaches. Maintenance is provided by three major locomotive workshops and thirty-five smaller workshops. Signaling facilities at important stations are track circulated within interlocking limits. Most routes have VHF radio coverage for communication between train dispatchers and trains. Telephone Communication is over wire lines and microwave. Mission statement

To provide safe, reliable, modern, efficient cost effective infrastructure to its customer, to contribute in economy building of Pakistan and to look after the welfare of employees. Vision statement

Basically Pakistan railway has two motto’s
* safety first and always
* avoid accident at all cost
Scope of Pakistan railwaysRailway is not only the most common and economical means of transport but also for transportation of goods in several countries of the world. Pakistan Railways is also one of the most common transport systems in Pakistan....

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Acknowledgements
We would like to thank Miss Maryyam Khan for her continuous support. It is because of her guidance that we are able to come up with this report.
Table of Contents
Introduction……………………………………………………………………………………………………………4
Background…………………………………………………………………………………………………………….4
Current situation…………………………………………………………………………………………………….4
Organizational structure………………………………………………………………………………………..5
Problems faced by Pakistan Railways…………………………………………………………………….6
Consumer Purchase Decision Process……………………………………………………………………8
Blueprinting a full Railway Experience………………………………………………………………….9
Marketing Plan……………………………………………………………………………………………………..10
Redesigning Pakistan Railways……………………………………………………………………………..16
Railway Service Quality after Redesigning…………………………………………………………….26
Conclusion…………………………………………………………………………………………………………….28
References…………………………………………………………………………………………………………….29
Introduction
This report will focus on the poor railway system of Pakistan which has failed to deliver its service. It will provide the ways that will revamp the image and goodwill of Pakistan Railways.
Background
Pakistan Railways (PR) is the state owned railway company of Pakistan. It is a large organization under the administration of Ministry of Railways....

...Pakistan Railways, lifeline of the country, is a national state-run transport service. It is under the administration of federal government and its head quarter is in Lahore. It is an important source of transportation throughout Pakistan. It carries millions of passengers throughout the country. It used to carry huge freight in Pakistan. This cheap and safe mode for passengers is now facing a number of issues. A number of services of Pakistan Railways have been cancelled, suspended or terminated and many more will be suspended in near future because of mismanagement and shortage of locomotives, fuel and money. The chapter of all major services, from Lahore to Karachi, has been closed. It is pertinent to mention that all AC serviceshave been stopped. The incompetent administration has failed to attain locomotives from any quarter of the world. Passengers are suffering due to mismanagement of administration. Pakistan Railways decision to suspend goods train service due to severe shortage of locomotives and fuel is another blow to this organization. It is now basically financially bankrupt organization. In other words it is on the verge of financial collapse.
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Ans
At present Pakistan Railway comprises of 8,163 route km, 1,212 stations and 42 train halts. It has a fleet of 546 diesel electric locomotives, 25,815 wagons and 2,099 passenger coaches. Maintenance is provided by three major locomotive workshops and thirty-five smaller workshops. Signaling facilities at important stations are track circulated within interlocking limits. Most routes have VHF radio coverage for communication between train dispatchers and trains. Telephone Communication is over wire lines and microwave. Pakistan Railways is multi system and operates on three gauges, i.e. broad gauge, meter-gauge and narrow gauge.
PROBLEMS FACED BY PAKISTAN RAILWAYS
Pakistan railway is facing alot of problems. The policy makers and strategic analyst should design their strategies in a way to cater the problems in a effective and a efficient way.
Shortage of Locomotives:
The Pakistan Railways has a total of 546 locomotives but only 290 are on track while the rest are out of order. Similarly, 70 per cent carriages are out of service.
Eroding Market Share:
Railway sector in Pakistan has not maintained its...

...INTRODUCTION
PAKISTAN RAILWAYS
Pakistan Railways is the state-owned railway company of Pakistan. It is a large organization under the administration of the Pakistani Government's Ministry of Railways. Pakistan Railways provides an important mode of transportation in the farthest corners of the country and brings them closer for business, sightseeing, pilgrimage and education. It has been a great integrating force and forms the life line of the country by catering to its needs for large scale movement of people and freight. The current chairman is Mr. Shakil Durrani.
HISTORY OF PAKISTAN RAILWAYS
History of rail transport in Pakistan
Extent of the Railway network in 1909 The possibility of Karachi as a sea port was first noticed in the middle of 19th century. Sir Henry Edward Frere was appointed Commissioner of Sindh after its annexation with Bombay in 1847 and sought permission from Lord Dalhousie to begin a survey for a sea port. He also initiated the survey for a railway line in 1858. It was proposed that a railway line from Karachi City to Kotri, steam navigation up the Indus and Chenab rivers up to Multan and from there another railway to Lahore and beyond be constructed.
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Table of Figures i
REFERENCES i
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INTRODUCTION:
A Pakistan railway, life line of the country, is a national state run transport service. It is under the administration of federal government under the Ministry of Railways and its head quarter is in Lahore. It is an important source of transportation throughout Pakistan.
Pakistan Railways provides an important mode of transportation throughout Pakistan.
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...|
Indian Railways |
Prepared By |
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Mahesh G |
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Contents
Scope: 2
Indian Railways - Background: 2
Market Structure: 6
Conclusion: 9
Bibliography: 10
Scope:
This brief study aims at analyzing the market structure of Indian Railways. It starts with the history of railways and explores the various characteristics of railways. It also provides a brief comparison of Indian railways vis-à-vis World Railway system.
Indian Railways - Background:
Indian railways come under the Ministry of Railways which is responsible for running rail network in India. The railway ministry is headed by railway minister of cabinet ranking. Of late, Indian railway has adopted the corporate style of working. Indian railway (IR) has been operating since 1853. The 64,015 kms of Indian rail network is the 4th largest in the world and it not only covers 28 states and 3 union territories, but also stretches up to Bangladesh, Nepal and Pakistan. As of 2005, IR owned a total of 222,379 wagons, 42,125 coaches and 7910 locomotives and ran a total of 14,444 trains daily, including about 8,702 passenger trains. Each year, the IR transports 7 billion passengers and 350 million tons of freight. These statistics clearly indicate the enormity, expansiveness and extensiveness...

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Contents Page
Introduction
Marketing Mix
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Market Segmentation
Market Targeting
Market Positioning
The Way Forward
INTRODUCTION
Indian Railways is the nationalized railway company of India which owns and operates most of the country's rail transport. It is the world’s second largest employer behind Chinese army; has one of the largest and busiest rail networks in the world, an extensive network, which is spread over 60000 Route Kilometre, of which approximately 30 per cent is electrified. The Indian Railways have played an integrating role in the social and economic development of the country , transporting over 18 million passengers and more than 2 million tonnes of freight daily, it is the world's largest commercial or utility employer, with more than 1.4 million employees. Besides its stated function of transporting men and goods across the length and breadth of the country, it also enhances the country’s economy. As the country is emerging as one of the rapidly growing economies in the world, the need for a well- organized transport infrastructure would become more vital. Although there have been other modes of transport available in the country, INDIAN RAILWAYS is still able to maintain its competitive position due to many...