Apple said on Monday it had sold more than 13 million iPhone 6s and 6s Pluses during their first weekend of availability in 12 markets, setting a record for its marquee product.

"Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple's history," Apple Chief Executive Tim Cook said. "Customers' feedback is incredible and they are loving 3D Touch and Live Photos, and we can't wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9."

In comparison, Apple sold 10 million iPhone 6 and 6 Pluses during its 2014 launch weekend, but that figure did not include sales in China, where the iPhone had not cleared regulatory approval.

As a reminder, the iPhone 6s brings many under-the-hood improvements. It comes with a much better camera, a significantly faster chip, snappier Touch ID, and 3D Touch. In particular, 3D Touch is a technology that has been five years in the making and may change the way you use your iPhone.

The iPhone 6S and 6S Plus officially went on sale Friday in Canada, the U.S., Australia, China and a handful of other countries. The new phones will be available in 36 other countries Oct. 9.

On Oct. 10, Apple's smartphone will roll out to Bahrain, Jordan, Kuwait, Qatar, Saudi Arabia and United Arab Emirates. On Oct. 16, it rolls out to India, Malaysia and Turkey. By the end of the year, the iPhone 6S will be available in more than 130 countries.SOURCE : APPLE