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GSI Commerce platform used to launch iRobot’s European direct-to-consumer business

KING OF PRUSSIA, Pa. – GSI Commerce Inc. (Nasdaq: GSIC), a leading provider of e-commerce and multichannel solutions, announced today that iRobot (Nasdaq: IRBT) is utilizing GSI’s e-commerce platform to power its direct-to-consumer business in Europe through online stores in the U.K. (www.iroboteurope.co.uk) and Germany (www.iroboteurope.de).

“We are pleased with the full-service GSI e-commerce platform,” said John Elordi, interim general manager of the Home Robots division for iRobot Corp. “GSI has been involved in iRobot’s online business growth in the United States, and we expect our e-commerce partnership to continue to flourish as we look to build on new opportunities presented by our international direct-to-consumer business.”

iRobot replaced its U.S. e-commerce operation with a GSI e-commerce solution in January 2006 when the Bedford, Mass.-based robotics manufacturer launched a completely re-designed U.S. e-commerce store (www.irobot.com). The multiyear international agreement provides iRobot with e-commerce technology, order processing, and integration to third-party fulfillment and customer care services.

“We’re proud to provide the e-commerce platform and services that meet iRobot’s needs as they expanded into the direct to consumer business internationally. As international e-commerce becomes more of a strategic priority for our partners, we are committed to helping them grow and expand the reach of their direct-to-consumer businesses,” said Steven Davis, executive vice president, international, and president and managing director of GSI Commerce Solutions International, S.L. “There are complexities to international e-commerce that present challenges for brands and retailers. GSI’s e-commerce platform supports major European currencies, payment systems and tax collection, which helps to ease our partners’ expansion into international e-commerce.”

About GSI Commerce
GSI Commerce® (www.gsicommerce.com) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform’s components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactivesm and e-Dialog Inc.