We have mentioned before the last thing that we need is another staid commercial that introduces a company's CEO. Not to say that you can’t introduce the CEO, but don’t have them in a chair in a boardroom staring at the camera.

Think of it this way. When there were only three channels in the 1950’s, anything produced that showed a modicum of talent was a hit. Now compare that to today. Some of the best shows are on AMC, HBO, and Netflix. There is a ton of competition. The way to survive is to have excellent programming.