At Front Row CRM we believe in the sales rep and built a CRM from the ground up as a mobile system. This allows the sales rep to complete and submit sales reports in less than 60 seconds from any mobile device, leaving more time for selling. We have added features to help the sales reps be more productive and improve compliance, including data and information retrieval, note review, location and directional maps, contact information, camera integration, sync with Outlook or Google PIM and more.

In addition, CK Kerley, mobile marketing expert, shared, “Jeff, video
is the killer application for mobile.” Since we live in a mobile world
today, you need to embrace video.

So how can you use video in BtoB marketing in 2012? Let’s take a page from Jay Baer’s appearance on Marketing Made Simple TV, where
Jay leaned into the camera and said, “Hey, I don’t know how to create
awesome content, and I bet you don’t either. But I do know how to be
helpful.” There’s the first key to success with video – just be helpful.

Here are five reasons why video marketing is king in 2014:

1. Be helpful in a good way

Create How To instructional videos, tell stories and provide tips and insight all with short videos on your website or blog.

2. Entertain as well as inform

Inject some of your own personality into the videos, like Kinaxis did in their hilarious Suitemates series.

3. Capture leads

Video can generate sales leads, provided you have good bait on your
hook (offers) with a clear call to action. You can also put a form in
front of your videos in an effort to capture leads.

4. Mobile-friendly

More and more content is consumed on smartphones and tablets each
year. You simply cannot be sure your prospect will be in front of a
computer screen any more. Video is highly engaging on smartphones and
tablets.

5. Story-telling

Human beings are programmed to respond to stories. What’s one show
that consistently beats NFL ratings? It is The Walking Dead – a story
about people trying to survive in a world filled with zombies.
Storytelling is so powerful that I was not surprised to find an article
entitled, “Zombies devour the NFL.” Spend time and invest right in video production services to deliver great stories and the world will respond.
I’d love to hear what you think and appreciate those who share our content. Lastly, I invite you to check out the new Video Production Service offered by Find New Customers.

About Front Row CRM

Front Row Solutions is an innovative CRM sales tool that utilizes sales reporting applications and maps to increase productivity and revenue. Sales will see an immediate benefit in commissions and ease of use. Managers see real time reports, statistics and activity that is meaningful. www.FrontRow-Solutions.com