Abu Dhabi Media to broadcast Gulf League matches

Abu Dhabi, September 14, 2013

Abu Dhabi Media, one of the fastest growing, multi-platform media and entertainment organizations in the Middle East, has started broadcasting the Arabian Gulf Pro League’s matches on Abu Dhabi Sports and Dubai Sports channels.

The Arabian Gulf Pro-League, formerly known as the UAE Pro-League, will see 14 clubs competing with each other throughout the season.

Commissioned by the Pro-League Committee (PLC), the encryption agreement reflects the League’s development over the past six years, further aligning its broadcast with international standards of professional leagues.

It will also enable ADM and DMI to continue providing football fans with quality content through various traditional and digital platforms.

The new partnership means ADM and DMI will provide local and international viewers with live coverage of free-to-air matches across their sports channels.

In line with PLC’s strategy to promote the League, the partnership will also enable the Abu Dhabi TV Network to carry both ADM and DMI’s encrypted AGPL channels; in turn providing fans with two exclusive weekly matches broadcast in High Definition and Dolby Digital surround sound for the first time in the region.

This arrangement will allow viewers to enjoy exclusive game analysis from the studio and reports from leading on-the-ground correspondents, creating a world-class sports viewing experience, said a statement from ADM.

The extensive, in-depth coverage provided by ADM also reaffirms its commitment to supporting the young generation, the sports community and the football clubs in the UAE, the sttaement said.

Following the exclusive broadcast agreement with the PLC, Abu Dhabi Media has also announced the new Pay-TV packages on Abu Dhabi TV Network for the 2013-2014 season, with special offers for both new and existing subscribers, it stated.

New subscribers joining the Abu Dhabi TV Network will receive a free one-year subscription with the decoder box. Existing subscribers will receive free viewing of the AGPL until the end of the 2013-2014 seasons, said the ADM in its statement.

In addition to this, subscribers to the Abu Dhabi TV Network will have access to 19 channels in HD technology, including Abu Dhabi Sports HD, Abu Dhabi Sports PPV, Star World HD, Star Movies HD, Nat Geo HD, Nat Geo Adventure HD, and Nat Geo Wild HD, along with a line-up of other regional HD entertainment and news channels, it added.-TradeArabia News Service