FOX Sports House at SXSW (Gordon Ramsay + MORE) Recap

The FOX Sports House happened from March 9-12 at the 2018 South by Southwest® (SXSW®) Conference and Festivals. With its sights on the World Cup™, FOX Sports hosted a celebration of soccer at one of the world’s biggest interactive showcases for sports, innovation and the arts. Highlights included the SXSW® Sports Kickoff party, FOX Sports talent-hosted panel conversations with influential sports innovation voices, the groundbreaking PHENOMS documentary series launch and recognition of the Nossa Chape documentary’s film festival debut. The FOX Sports House guests enjoyed tattoo artists, interactive photography, and music as well as tacos, Moscow Mules and a selection of international beers.

In attendance over the 4 day event: Gordon Ramsey, Vince Young (as a guest), Casey Cott(as a guest), Inspectah Deck of Wu-Tang Clan (surprise performance on Sunday, March 11) and DJ Trauma(performed on Sunday, March 11).

PHENOMS is a 5-part documentary mini-series that chronicles the journey of the next great soccer players on their quests to represent their respective countries in the 2018 FIFA World Cup™. The series allows fans and viewers to experience the personal lives of players through unprecedented behind-the-scenes access. Some of the players featured include young stars from the world’s top clubs and countries such as Dele Alli, Davinson Sanchez, Marco Asensio, Paulo Dybala, Gabriel Jesus, Ousmane Dembele, Adrien Rabiot, Leon Goretzka, Corentin Tolisso, Hirving Lozano and Marquinhos. “We have been working with a top team of Directors to create some of the most compelling global human-interest stories around the world of soccer and the players personal stories,” said David Worthen Brooks, Executive Producer of PHENOMS. “We are thrilled to give a sneak peak of the players stories and to showcase this content on such a large scale at SXSW.”

FOX Sports has partnered with associate sponsor Hisense, a global technology leader and an Official Sponsor of the 2018 FIFA World Cup™, to bring PHENOMS to life at the FOX Sports House experience at SXSW® in Austin, Texas.

The FOX Sports House opens on Friday, March 9, 2018 and runs through Monday, March 12 for SXSW® attendees. The experience serves as a hub for additional FOX Sports’ innovative partnership announcements ahead of the World Cup™, including expert panels, technology and daily streaming.

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