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Your Audience First

You've got a great looking website and well written content, but those phones are still not ringing. What's the problem? It's not what you do, it's why you do it, so think about the expectations of your target audience. That's where we start - your audience first.

Digital Strategy Composition

Long term success isn't just about SEO or social media. It's about finding the pieces that fit your audience and businesses, and how they play together. Just like an orchestra; you can't play a piece of music without the correct instruments playing together.

Right Strategy, Right Time

Different stages of an online business's lifecycle require different strategies. Whether just starting out or running a mature online business, you're going to need a specific strategy to ensure you make it through to the next phase of your online success.

Orchestrating Your Digital Marketing Song

Working with Occam starts with a single question: "What do you want your business to achieve online?"

It’s a deceptively simple question. The answers yield insights that reveal how you see your own business in the digital world. From as simple as wanting more business, to more complex visions of how a company wants to project its brand or even the people behind it.

Occam specialises in working with companies like yours that have moved on from the simple belief that everything online revolves around being number one on Google for some keyword. Achieving long term success online is no longer so simple.

Your message is your online ‘song.’ It’s written and composed for a particular audience and requires an experienced ‘digital marketing conductor’ to deliver it. Businesses have realised it’s beyond their in-house abilities to deliver such a masterpiece of digital messaging and find it more cost effective to let a company like Occam assist.

Corporate Digital Marketing

Multiple online venues, multiple departments, multiple contributors. Success depends on one digital marketing strategy that has multiple facets. At its core is education and communication.

Search Marketing

Building a online presence that delivers qualified visitors for each of your products or services from organic searches is tough to achieve quickly. Search marketing (PPC) is a quick and effective visitor generator.

Increase Visitor Engagement

It’s All About The Smile - The One On The Client’s Face

It gives us no greater joy than to watch a client smile as they see their business succeeding online.

1 We believe businesses need to look at their market differently and engage their audience more creatively, by getting to the heart of their audience’s needs through the questions they seek answers for online.

2 Businesses need a holistic digital marketing strategy that plays a well orchestrated tune that their audience wants to listen to. We like to be their conductor.

3 We achieve this by creating and implementing well researched and thought out strategies that generate new business and increase customer loyalty and brand awareness.