QATAR: S.C. TO LAUNCH ‘GENERATION AMAZING’ PROJECT FOR WORKERS IN OCT

DOHA, Qatar – The Supreme Committee for Delivery and Legacy’s (SC) flagship CSR programme, Generation Amazing, is set to be launched in Oct.

It is set up with the aim of upgrading the social and communication skills, including leadership and confidence among construction workers in Qatar.

It evoked a great response in the opening week in May, with many onlookers wanting to enrol as participants and it is expected to be hugely popular among construction workers, as the findings of a recent pilot have revealed.

“During our opening week at Labour City, we had a substantial audience, with many wanting their names to be added to the pilot programme,” SC’s Football for Development coach, Michael Richardson, told SC’s website.

“The pilot project was successful for a variety of reasons, yet most importantly; it confirmed that the modules are well sought by our target groups. This paves the way for the official roll-out of the local project, which will touch the lives of many more students and workers in Qatar. The pilot project also highlighted the areas where more work is required, to achieve the expected outcome, which is now in progress,” the local project manager of Generation Amazing, Noor Al Athirah, said.

In parallel, Generation Amazing held a pilot project for the local schools project for more than 400 schoolchildren. It drew similar responses with nearly 70 percent of participants wanting to continue their involvement in the roll-out of the local project. The project was intended to instil the spirit of inclusivity and multiculturalism in the target group, as well as, foster a healthy lifestyle.

Generation Amazing is the SC’s flagship CSR programme that uses the opportunity of Qatar hosting the 2022 FIFA World Cup and the power of football as a catalyst for social change, to educate and empower the next generation in Qatar and across the world.

The programme has been operational in Nepal, Pakistan, Lebanon, Syria and Jordan, and is scheduled for launch this Oct, following the conclusion of the pilot in June.