This App Lets You Pay Only for the Gym Time You Use

Fare Thee Well, Commitment

Will all those who work out on an incredibly regimented and frequent schedule at the same gym and like it
that way, please leave the building.

Wonderful.

Also, don’t come back.

Those of you left, let’s talk Popin: an app that grants users access to members-only gyms but only for the
time they use in them which really makes a lot of sense, available now.

The way it works is simple. You’ll download the app. Pan around the map to see what location works for you
today: they’ve got four locations scattered throughout Manhattan at the moment, but they’re planning on
adding more, with Long Island and other cities across the nation to follow.

Maybe you’ve got an early meeting in Midtown or something. Pop into (winks in an exaggerated fashion)
Mercedes Club in Hell’s Kitchen, check in with your app at the front desk—then go hit the treadmill,
weight room, pool, spin class, sauna for three hours, whatever. When you've had enough, scan out at the desk
and you’ll be charged accordingly. It’s pretty easy on the wallet, with gyms ranging from 16 to 26 cents
a minute—meaning an hour at even their most luxe location will cost you under twenty bucks.

It’s the move for those who have commitment issues, travel a lot, want to work out with friends who belong
to a different gym, or don’t find themselves wanting to be in a gym more than a couple times a
week.