Vitamix® Ascent™ Series Blenders: Powerful, Smart and Chic

CLEVELAND – Vitamix presents its Vitamix Ascent Series blenders, a new line that redefines the form and function of high-performance blending. This unique blender series combines state-of-the-art design with power and precision, along with intuitive controls that elevate the blending experience. Add to that a family of interchangeable self-detect containers, and Vitamix Ascent Series machines earn a permanent place on the kitchen counter.

“Our teams started from scratch when creating the Vitamix Ascent Series machines,” said Anthony M. Ciepiel, Vitamix Chief Operating Officer. “We went to our customers and said, ‘What are your challenges? How can we make the blending experience better for you?’ We then took these findings, combined them with the lessons we’ve learned as a company over the past 96 years, and engineered and designed an appliance like no other on the market.”

Vitamix Ascent Series machines were innovated to provide consumers with an outstanding experience, beginning with state-of-the art product design. A clean, easy-to-use interface provides a sleek look, while the controls are intuitive and user-friendly – setting new standards for design and joy of use.

“The Vitamix design language is evident at every angle in the Ascent Series,” said Ciepiel. “From the crisp signature side profile lines to communicate performance within, to the enticing interface that invites users to experience a new culinary adventure, every design element contributes to the distinctive style of the world’s finest blender.”

A variety of high-end finishes – including metallic finish options on some models – add another element to the Ascent Series’ uniquely elegant look, putting it on an equal footing in today’s kitchen with the most sophisticated Euro-styled appliances.

As with previous Vitamix blenders, the new machines also feature a powerful motor. Couple that with a precise timer to ensure optimal consistency for every blend, and you have a machine that is uniquely stylish and smart. Vitamix Ascent Series machines are the first Vitamix blenders that come with a 10-year full warranty, reflecting the Vitamix tradition of high-quality, long-lasting blenders that stand up to frequent use.

Even the containers for Vitamix Ascent Series blenders have been reimagined. Each Ascent Series machine comes with a 64-ounce container and a clear lid, allowing users to monitor blending without interrupting it. The lid plug doubles as a measuring cup for ultimate convenience, and the redesigned spout on the 64-ounce container features a narrower opening for easier and cleaner pouring into smaller serving dishes.

Along with the full-size container, Ascent Series machines can be used with additional containers: a 20-ounce cup and an 8-ounce bowl, which come with lids that are perfect for blending and serving, taking along or storing. These cups are just the right size for smaller batches and allow for the creation of hundreds of whole-food recipes. All three containers are dishwasher safe.

Vitamix Ascent Series blenders are the first to offer a complete system of containers with wireless connectivity. For now, that means the machine reads each container and automatically adjusts program settings and maximum blending times, and will not power on if the container isn’t sitting properly on the motor base. In the future, it means consumers will have a blender that is ready to evolve with them and with the latest technology.

Four different Ascent Series blenders are available. All feature a built-in digital timer that automatically begins counting up when a variable speed is chosen, and counts down if a program is selected on a machine with pre-programmed settings.

Model A2300 features the built-in digital timer, sleek new design and new container technology of other Ascent Series blenders.

Vitamix Ascent Series blenders are available at vitamix.com and at select Vitamix retailers. Each machine comes with a technique book that offers recipes and insight into a range of culinary techniques, showing users how to put their Vitamix to work for them for every meal. The books also provide recipe ingredient swaps, as well as tips on herbs and spices that change flavor profile, and suggestions on superfood boosters such as flaxseed, cacao and kombucha, making it easier to create your own culinary adventures.

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About Vitamix

The Vitamix family of companies is privately held and family-owned and -operated. Founded in 1921, Vitamix manufactures high-performance blending equipment for home and commercial use. Its commercial customer list reads like a “Who’s Who” of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. The company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement, and has been named the Best in Class Overall beverage blender for eight consecutive years by readers of Foodservice Equipment & Supplies magazine. Vitamix continues to win awards for innovation in its products, which are known worldwide for their performance, versatility and ease of use, and are available in approximately 140 countries. The company is headquartered in Olmsted Township, Ohio, near Cleveland. For more information, please visit www.vitamix.com.