This is the first time we've run an exit poll and the results are intriguing. With a two-party preferred result of 64% to 36% we were very close to what actually happened. We will have to wait until someone does the calculation on the final state results to know exactly how close.

The Leximancer Map suggests a number of reasons for voters positions on the Rudd v Gillard contest. Those who have become more likely to vote Labor instance the media and Tony Abbott as two of their strongest reasons. Media refers to media bias. For those less likely it is the way that caucus has demonstrated it controls the numbers in ALP ballots.

Our quants showed that voters were less inclined to vote Labor after Julia Gillard's win, but that leaves the question of why open. Our qualitative responses give the answer, and it is two sides of the same coin.

Some of the responses to our "People Power" survey seemed to think that the Gillard government lacked legitimacy and that one of the reasons for this was the way in which Kevin Rudd was removed as Prime Minister, so we decided to resurvey respondents and see just what views respondents had of the contest and where they saw Labor party leadership heading.