Artificial Intelligence is giving marketers new hope after the many disappointments of the “big data” era. Although we made significant strides in understanding data value and utility, execution came with a wide variety of challenges – many of which marketers were unable to overcome.

Until now.

The convergence of big data and AI means big things for the industry. Marketers can finally conquer technical limitations that held us back from harnessing the true power of our data. Data sources will be unlocked, data processing will be polished, and machine learning will advance to unlock a world of possibilities.

At Magnetic, we’re already seeing the positive effect artificial intelligence has on data utilization. Over the past decade, Magnetic has led the charge in the search retargeting space, and cultivated a truly one-of-a-kind data set along the way. AI is making the search data set bigger and better than ever.

Our new AI platform can extract the full value of our proprietary search data. Now, we can combine search data with our other data sources to predict consumer actions and act upon that knowledge in real-time.

The combined power of Magnetic’s data + artificial intelligence means Magnetic can make over a million calculations + hundreds of thousands of decisions per second, in a way that wasn’t possible just a few months ago.

Now, Magnetic can:

Quantify how qualified users are by calculating the percent likelihood that a person will take a desired action

Predict when they’re most likely to act (e.g. today, tomorrow, next week, etc.)

Determine the value of each individual for your campaign, and optimize the bid price accordingly

In turn, our clients are seeing increased efficiency and ROI they didn’t think was possible. For example, our campaigns are delivering:

2-3x ROI non-AI optimized campaigns

2x efficiency to the tune of 2.5x CTR at 50% the CPC

CTRs upwards of 0.33%, and CPAs coming in 40-50% below goal

So do we agree that artificial intelligence leads to “better data utilization?”

For. Sure.

It’s earned it’s #1 spot on the list after all (the other benefits on the list are associated outcomes).

Are you getting the most out of your data? If you’re not leveraging AI, the answer is “no.” Contact us to learn more about the power of artificial intelligence, and how Magnetic’s AI platform can help you grow and protect your bottom line.