Thursday, August 9, 2012

[Metromode] Beer + Bikes: A Match Made in Heaven

In recent years, cycling culture in metro Detroit has gone from nearly nonexistent to explosively popular, with significant cycling infrastructure being added in major metropolitan centers and small towns alike. At the same time, the same thing has been happening with craft beer culture, evolving from the niche realm of beer geekdom to mass consumption. Coincidence? Never. As bike culture and beer culture have grown exponentially in Michigan, they have also been growing together, in a symbiotic relationship of fun.

Stephen Johnson launched the Motor City Tour Company in 2009 as Motor City Brew Tours, offering guided brewery tours (with samples) by bus. Each tour would hit three different breweries, and was more than just a standard-issue pub crawl: designed for people with a real passion (or at least sincere interest) for craft beer, the tours also included a meet-and-greet with the brewers themselves and a behind-the-scenes walk-through of the brewing facilities. As Motor City Brew Tours grew, Johnson began offering different kinds of tour packages: first walking tours, then biking tours.