With almost 25 years of experience in the US and Canada, Srinivasan has worked closely with most of the major TV channels, and is well connected with the media and community across North America, Star International said in a statement.

Reporting directly to Executive Vice President (International Business) Rajan Singh, Srinivasan will be tasked with "changing the game" yet again to facilitate the growth of Star's business, it added.

"The phenomenal success of the international business in the last couple of years has firmly etched Star network as the undisputed leader in international markets," Star Network CEO Uday Shankar said.