DuPont Open Science

DuPont (E. I. du Pont de Nemours and Company) is being promoted as the Open Science company with a television commercial integrating miniatures, CG and live action. The Open Science spot opens with the reconstruction of a Kansas town devastated by a tornado. A remote village is lit by solar power. Cars in a parking lot float into the air to demonstrate the light materials used for their construction. A field of corn finishes the advertisement with an invitation to visit dupont.com/openscience.

The first two scenes were largely shot in miniature, with the third and fourth mostly in CG. The MassMarket team aimed to make them all feel seamless and integrated, with a cohesive blend of miniature and CG.

CG cranes, cars, and some houses were added to the stop motion animation in the Kansas scene, along with live action people walking along the sidewalks. The Village scene was enhanced with the addition of computer generated lights, sky and clouds, along with live action silhouettes of people in the windows. Still frames of miniature elements were incorporated into the foreground building in the car park scene and the small shacks in the corn field. Live action people are used in the Car Park scene, picnicking, walking and flying kites.

The two miniature sets were built at Shepperton Studios in England . The team of four animators spent about a day and a half meticulously destroying the Kansas town little by little, using scaffolding in between each of the 50 shots.

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