Amazon Coming Up With Facebook Integration: Date Not Yet Set

Amazon is a popular e-commerce site which has currently installed a software that will allow the Facebook users to connect their account with Amazon accounts.

Though, Amazon has confirmed our reporters that it will never publicize a user’s purchasing records with their Facebook friends, or send promotional messages to a user’s friends. Amazon has also assured that it will not share an individual’s Amazon account history with Facebook.

As a substitute it will use the Facebook records to find out what a person has said that they ‘like’ on their own profile and serve more modified recommendations based on those likings. Until now, Amazon has been using people’s transaction records on its own site as the basis of its recommendations for potential acquisitions.

The Facebook Connect integration has yet to take place on Amazon.co.uk and a spokesperson was too busy to comment on when this will happen.

Once a user logs on to his Amazon account, and goes to the site’s ‘Recommendations’ tab, he can link up his Facebook account and find social recommendations based on his own Facebook profile information.

After the two accounts are connected, a person will be directed to a dedicated Amazon Facebook page, which will diisplay his ‘likes’ and any of his friends’ likes’ who have also connected their two accounts.

Amazon will also let users surf approaching birthdays of their friends and recommend possible gift ideas based on their profile information.