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Friday, April 19, 2013

Press Release: OPI San Francisco Collection for Fall/Winter 2013

Urban-Inspired Nails!

OPI Launches the San Francisco Collection

For Fall/Winter 2013

San Francisco by OPI brings street chic style with West Coast flair to nails and toes for Fall/Winter 2013. This new collection features a palette ranging from sky and sea-colored hues of blues and gray to reds, burgundies and browns inspired by some of the city’s most iconic elements – Chinatown, the Golden Gate bridge and the Embarcadero. This fall mélange is mixed with texture, seen in three new Liquid Sand™ nail lacquers in earthy hues of taupe, blue and gray: It’s All San Andreas’s Fault, Wharf! Wharf! Wharf! and Alcatraz…Rocks. Liquid Sand lacquers dry to a textured, matte finish, infused with reflective sparkle.

“To me, the women of San Francisco and the city itself really epitomize today’s multifaceted beauty consumer,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “San Francisco offers a European flair with distinct West Coast attributes. These elements inspired a collection of urban chic nail lacquer shades, thanks to the sophisticated combination of high fashion and eclectic street style.

“With twelve colors ranging from moody grays and blues to garnet and ruby jewel tones, these lacquers are designed to accessorize fall’s hottest looks, from military details to winter whites,” continues Weiss-Fischmann. “On fall runways, models were seen wearing luxurious textures from head to toe. The three new Liquid Sand nail lacquers incorporate the texture trend through nails, with rich matte finishes in colors to complement the season’s fashion.”

San Francisco by OPI includes the following shades:

A-Piers to Be Tan

I shore do like this chocolaty tan.

Dining al Frisco

Just feast your eyes on this fresh-air blue!

Haven’t the Foggiest

Can’t tell you why I love this misty gray...I just do!

Peace & Love & OPI

This holographic sage and eggplant is far out!

Keeping Suzi at Bay

There’s no holding back this assertive navy blue.

Incognito in Sausalito

You better keep this almost-black blue under wraps.

Lost on Lombard

Oh garn-et! I’m all turned around!

I Knead Sour-Dough

Are you bready to wear this toasty warm brown?

Muir Muir on the Wall

This trailblazing plum is the fairest of all.

In the Cable Car-Pool Lane

Good golly, Miss Trolley, this rich burgundy takes me away!

Embarca-Dare Ya!

Betcha can’t pass up this marvelous magenta.

First Date at the Golden Gate

You and me and this shimmery ruby make three.

It’s All San Andreas’s Fault

I’d move mountains to get this textured earthy taupe!

Wharf! Wharf! Wharf!

Dog-gone it...fetch me that textured matte blue!

Alcatraz...Rocks

There’s no escaping this arresting textured gray.

San Francisco nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Liquid Sand nail lacquers should always be worn without top coat. San Francisco by OPI will be available August 7, 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer. For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPIAs the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

Thanks for looking!
Anutka :)

** Disclaimer: All information and images in this post provided by the manufacturer or their PR **

About Me

I am a self proclaimed craft nerd. I love all things crafty and will try just about any of it. Favorite hobbies include carving candles, decorating cakes, and making jewelry. In my free time, I love to play with nail polish! Questions/comments? Feel free to contact me at angalek@gmail.com