A person-centred approach to providing care and support is as important for people who receive services (and their family or significant others) as it is to staff. The emphasis should always be on the person as an individual. In a person centred approach the unique qualities of the individual as determined by their life history and experiences, likes and dislikes, are their defining characteristics. People with dementia have the same rights as citizens. This includes the right to be treated with dignity and respect. Care and support services should build on individual strengths and abilities to maximise and promote independence. Services should enable people to feel valued and safe. The inherent risks of life should be recognised.