In this two-hour workshop at Wix Lounge*, we’ll look into the many ways you can incorporate personal stories into your business and professional life. Through a series of improvisation, writing, and pitching exercises, students will have the opportunity to workshop individual stories to take back to the office or boardroom. We’ll also delve into the specific uses of storytelling in business, from marketing and public relations to product design and human resources.

By the end of class, each student will have at least one story to take away and a deeper understanding of the role of storytelling in business.

Wealth management firms need to enable their advisors to connect with clients through social media. In doing so, they face a number of challenges including technology, compliance, and marketing. How do you scale social media beyond the pilot program? This forum will examine the challenges and opportunities presented by social media as well as provide case studies and solutions.

Learning how to most effectively sell both your product and yourself is a key component in growing a successful business. This four-part workshop series provides a detailed understanding of the sales process, from identifying your audience and making key customer connections, to creating effective presentations and nailing the pitch. Students will come away with valuable sales and networking techniques, as well as a Short Form, Elevator Pitch, and Sales Presentation.

This second workshop focuses on your business concept and offers step-by-step guidance in researching the market including your competition. We will help you identify your potential customers. At the end of the Business Concept workshop, you will be able to:

Every entrepreneur knows that the path to success contains many challenges and that it’s how you face those challenges that determines whether your journey will end or if you’ll continue towards success. War Stories shares how successful entrepreneurs made their journey.

Attend this event to learn how you can grow your business in challenging times. You’ll hear from keynote speaker Robert Gluck, former Vice President and COO of Smartbalance and Chair of the Advisory Board for the School of Management Center for Entrepreneurial Studies, who shares his own war stories and what he did to overcome the challenges he faced in business.

Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (www.virtasktic.com), an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes.
You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.