"Enters Punkt’s latest product, the ‘MP 01’, which hopes to offer conscious consumers an alternative to the relentless smartphone way of life. Due to be released in September, it is a mobile phone in the simplest sense of the term, with an irresistibly compact and refined design imagined by Punkt’s artistic director, Jasper Morrison. Think basic telephony, SMS and contact capabilities, and little else. No internet, no touchscreen, no camera, no frills.