user engagement

Today’s mobile users are spoiled. They demand rich, desktop quality experiences tailored to their devices and delivered at lightning fast speeds. And while these “always on” users represent a tremendous business opportunity, satisfying their high expectations requires overcoming complex mobile delivery challenges. In this e-book, we review three key mobile delivery challenges and explain how you can overcome them by optimizing for fast APIs, mobile apps, and mobile sites to increase engagement, revenue, and customer loyalty.
Download today to learn how your business can Meet Today’s Mobile Mandate.

The Cisco® Hyperlocation Solution is the industry’s first Wi-Fi network-based location system that can help businesses and users pinpoint a user’s location to within one to three meters, depending on the deployment. Combining innovative RF antenna and module design, faster and more frequent data processing, and a powerful platform for customer engagement, it can help businesses create more personalized and profitable customer experiences.

In the past two years, businesses’ desire to understand and connect with the mobile user has grown and expanded throughout nearly every vertical market. We created this project as a way to understand the mindset, demographics, and behaviors that drive mobile engagement so that we can advise businesses on how to do it right – and how to avoid doing it wrong. This research report is based on a global study of more than 5,800 mobile device owners, and as such, is the most comprehensive primary research report ever done on mobile engagement.

Better technology drives more engaged learning.
Getting students engaged in the classroom is always challenging. Keeping them engaged is often the more difficult battle! Windows 10 Pro paired with innovative Lenovo tablet, laptop, and desktop computers provides the perfect user experience-driven solution — where technology is never a constraint to innovation or engagement.
Learn more, get this eBook.

The rapid rate of mobile adoption provides today’s users with nearly unlimited access to data and information anytime, anywhere. While “always on” users represent a tremendous opportunity for businesses to increase engagement, revenue, and customer loyalty, they also create unprecedented mobile delivery challenges. In this e-book, we will delve into these challenges and learn how to master them by optimizing for fast APIs, mobile apps, and mobile sites. But before we do that, let’s start our mobile story with some perspective: Approximately half of you reading this e-book will do so on mobile. That fact alone should be a compelling enough reason to keep reading, but in case it’s not, the following data illustrates the impact mobile growth has had on our technological landscape.

Digital experiences on mobile connections suffer from performance issues, and impatient users compound the challenges that slower, intermittent mobile connections raise. Firms need to build a new discrete delivery tier to improve users’ perception of mobile performance and drive conversion and engagement. By dynamically adjusting to context, this new delivery tier can adaptively send the right assets, optimize the sequence, and modulate streaming rich media. this report outlines the delivery tier technology options that application development and delivery (AD&D) professionals must embrace.
this is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Is your site ready for the mobile opportunity?
Mobile users buy more often and spend more money, but 75% of consumers see their mobile experience as slow.
Read the Mobile is the Moneymaker infographic now to find out what mobile users expect from your e-commerce website. Compiled using data from Akamai’s recent consumer web performance expectations survey, this infographic reveals:
• E-commerce engagement and spending habits for mobile consumers
• Mobile consumer page load expectations
• The real-world business impact of not being mobile ready
• The key challenges to successful mobile experiences

Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.

Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.

Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.

The mobile app has become “the” strategic initiative for all digital organizations attempting to drive business forward. “By 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion — making apps one of the most popular computing tools for users across the globe.”1 The app has become more than a simple method of communication. It is the new critical point of engagement, the face of the organization, and quite possibly the difference maker in customers staying or leaving. Getting the “user experience” (or UX) right in the eyes of the consumer is no longer a nice to have but fundamental to achieving success.

The implications of AI’s unique approach are profound: AI can learn by example rather than through brute-force programming; can understand human intention and emotions and act accordingly; and can handle extraordinarily complex relationships of data that are beyond the capability of human analysts working alone.
AI can multiply what we currently do and take us to experiences we’ve never had before, at a speed and scale that will change entire industries. In these case studies, we’re pleased to present a range of real-world examples to guide your imagination. Here, you’ll find situations where companies like yours found AI to be part of the solution. These examples show how AI can enhance an existing application, workflow or process and reduce friction.
This e-book presents how 10 organizations are using artificial intelligence to accelerate decision making, improve business processes, enhance user engagement, reduce costs and drive remarkable growth and profitability.

Steel Dynamics had a confusing mix of contact lists and brochures for more than a dozen benefit vendors. They knew they needed a strategic partner to help them transform the employee user experience. Castlight Health was that partner. They gave the steel maker a way to provide employees with a single place to access and understand their benefits. The results were pretty impressive, as employee engagement quickly soared to 87%.

For decades, learning in a corporate environment consisted of a day or a week of classroom-based training. However, technological advances delivered on the promise of a more complex learning protocol with automated, virtual, and experiential elements. At Connections 2014, SilkRoad’s annual user conference, a panel of learning professionals convened to discuss five major learning themes this year, including integration, mobility, engagement, compliance, and analytics.

Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.

At the end of last year, the US alone had 435 million smart mobile devices in use — that’s 35% higher than the total US population. Among smartphone users, 68% use messaging apps regularly. And 84% of smartphone engagement with apps is spent communicating via text, email, and social channels.
What does this mean for brands? The current state of CX is broken. Brands focus too much on channel and transaction, ignoring the customer’s preferences, and, ultimately, negatively affecting their bottom line.
But wherever there’s a disconnect, there’s also opportunity. In increasing numbers brands are turning to messaging platforms and apps to offer more efficient, convenient customer service.

Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.

DevOps (short for development and operations), like most
new approaches, is only a buzzword for many people.
Everyone talks about it, but not everyone knows what it is.
In broad terms, DevOps is an approach based on lean and agile
principles in which business owners and the development, operations,
and quality assurance departments collaborate to deliver
software in a continuous manner that enables the business to
more quickly seize market opportunities and reduce the time
to include customer feedback. Indeed, enterprise applications are
so diverse and composed of multiple technologies, databases,
end-user devices, and so on, that only a DevOps approach will be
successful when dealing with these complexities. Opinions differ
on how to use it, however.
Some people say that DevOps is for practitioners only; others say
that it revolves around the cloud. IBM takes a broad and holistic
view and sees DevOps as a business-driven software delivery
approach — an approach that takes a new or en

Have you ever wondered how push notifications impact app user retention rates?
This first of its kind study analyzed the 90-days after first app open for 63 million new app users, comparing retention rates of those who received push notifications with those who did not.
We uncovered surprising, and critical, insights as well as devised recommendations on how to keep users engaged and decrease user churn.
This 61 page benchmark report is full of data points, insights and recommendations.
Download it to learn about:
• The impact of messaging at different intervals in the app user lifecycle
• Recommendations on when & what to message to increase new user retention rates
• Insights on the data specific to four key verticals - retail, media, sports & recreation and utility & productivity.

Rich Notifications give marketers and mobile leaders the ability to engage their customers more deeply by including photos, videos, GIFs and even audio — right on a user’s lockscreen.
August 2016 research shows Rich Notifications that include pictures see a 56% higher direct open rate on average than notifications without images.
We created this Inspiration Guide to help you envision new possibilities and quickly understand how to implement Rich Notifications with Urban Airship Engage for smarter, more responsive campaigns that lead to better user experiences.

More than half of consumers have used a mobile wallet pass. Millennials are at the top of the list, yes, but Generation X and higher-income mobile users are not far behind.
The State of Mobile Wallet Marketing highlights what key findings from our survey of 2,000 U.S. and U.K. consumers mean for brands trying to reach mobile users. Learn about how consumers want to use mobile wallet passes - especially to receive coupons/special offers and to manage loyalty programs.

Getting students engaged in the classroom is always challenging. Keeping them engaged is often the more difficult battle! Windows 10 Pro paired with innovative Lenovo tablet, laptop, and desktop computers provides the perfect user experience-driven solution?—?where technology is never a constraint to innovation or engagement.
Download this eBook and learn more.