London - Stefan Persson, Chairman of the H&M Group, has increased his stake
in the fashion conglomerate. He currently holds a 40 percent stake in the
Group after acquiring 2.1 million shares in the Swedish company.

Persson purchased 1.6 million B-shares in H&M on June 29, priced at 209
Swedish crowns (19.03 pounds) per share and an additional 520,000 shares on
July 3, priced at 214 per share (19.49 pounds), according to regulatory
documents filed on Tuesday reports Reuters.

The move sees Persson, son of the founder of the H&M Group, and his family
hold 468 million B-shares and 194 million A-shares in the company. The
increase in shares leaves Persson and his family with a 40 percent hold in
the company and 70.9 percent of the shareholder vote.

Persson has been acquiring a number of H&M shares in several moves over the
year, previously acquiring 350,250 shares in May.