He removes the cucumbers from his eyes, leans toward you and says, “What is content marketing?”

You remove the cucumbers from your eyes and sit up. You look him in the eyes and say, “What is content marketing?”

Could you define it? And could you do it in 60 seconds?

If not, no worries. We’ve got you covered.

Last week, we announced the publication of our Content Marketing Glossary. It’s a resource to help you quickly answer any questions you might have when it comes to new words and concepts in content marketing.

But that’s not all.

Watch the 60-second video for content marketing

With help from our friends at The Draw Shop, we whipped up 12 definitions into 60-second whiteboard animated videos.

The type of content you share is closely related to what you sell; you educate, entertain, or inform people so they know, like, and trust you enough to do business with you.

Red Bull’s content marketing focuses on videos of extreme athletes. They also happen to sell an energy drink. People who are interested in extreme athletes may also be interested in an extreme energy drink.

Mint.com publishes articles about personal finance that help attract people interested in that topic, and this helps build their business.

Content marketing can take the form of blog posts, podcasts, videos, SlideShare presentations, infographics, and more. If you’re creative, the possibilities are endless.

Demian Farnworth

Want to graduate from the minor to the major leagues? Dominate your domain with an authorial voice that people listen to? Demian Farnworth can help you go from being a good writer to a great one. Learn more. You can also follow him on Twitter.

Really Great Article! Without content marketing my business would be in obscurity. Its so important to understand content marketing and why it is necessary. I have an Internet Marketing business and we specialize in SEO. Content is such a huge part of what I do. Thank you for the article!

Thanks Demian for this amazing video. We all need to find ways to be more productive and find more time for the things we need to do and there is some great information in this video to help with that!