You can now buy Samsung’s artsy 4K HDR The Frame TV in the UK

Samsung The Frame TV Price and UK Release Date: Samsung’s designer The Frame TV is now available to buy in the UK, following its launch in the US, South Korea and selected European countries. What’s it all about about and how much does it cost? Here’s what you really need to know.

Samsung first revealed its The Frame TV lineup at CES 2017 and now it’s ready to give us Brits a taste of the design-focussed Ultra HD set.

Having made The Frame available in Switzerland, Norway, Austria, Belgium, Germany, the US, and South Korea back in June, Samsung has announced that the HDR-ready TV is now up for pre-order in the UK, with shipping expect to start on July 28.

The Frame can be bought from Samsung, John Lewis, or in-store at select Richer Sounds and is priced at £1999 for the 55-inch model or £2799 for the 65-inch version – hardly pocket change, but not that exorbitant for a premium 4K TV given that the firm’s 2017 65-inch flagship, the Samsung QE65Q9FAM, carries a £4899 RRP.

A launch offer will see the set come bundled with a complementary frame bezel, normally worth £200 for the 55-inch version or £230 for the larger 65-inch flavour.

The Frame TV’s USP is that, in addition to being a 4K telly, it morphs into a customisable ‘work of art’ when in power-saving mode – the set is fitted with a motion sensor, so Samsung claims it does this automatically when it detects a lack of movement in a room.

There’s more than 100 art options built-in to the set, or you can display your own snaps on The Frame. Owners can also customise a number of the artistic elements of The Frame, with multiple frame options available, including Walnut, Oak and White.

The Frame TV utilises the same ‘zero gap’ wall mount found on Samsung’s 2017 QLED TVs, with the lack of space between wall and TV making The Frame look even more painting-like when hung.

We’ll shortly be reviewing The Frame TV to find out if there’s substance to back up its considerable style, but if you’re already sold on it, you can get in from John Lewis with a five-year warranty included via the links below.