The Rise of the Micro-Influencer: What's a Micro-Influencer (and why they're the next big thing!)

I set out to write about micro-influencers and why they are the pot of gold at the end of the rainbow. Most influencers in the comedy space are considered micro-influencers, or those with between 10,000 and 150,000 followers.

This sweet spot of influencers is changing the way brands and talent work together - it's all about engagement.

"Not only do re-occurring activations appear more authentic, but they also create a sense of credibility for the influencer who continues to post about a particular brand, even if the content is obviously sponsored." - Sarah Boyd.