If there is one constant in the field of SEO, it’s change! But you already knew that. You also know that success depends on separating yourself from your competition. That’s why you’re dedicated to staying abreast of that change. Because, when you do, you can…

Use change to your advantage!

Of course, I don’t have to tell you that some people resist change. We both know that’s foolish because, by embracing change, you gain your edge! And without an edge, you’re just one of the crowd … eventually everybody catches up and that makes it hard to stand out. But, because you know that, you also know there’s no better investment you can make than investing in YOU.

So, today I have great news. The upcoming Advanced SEO Certification Course that begins on March 23rd is about…

synchronizing ALL of the Advanced SEO Strategies while harnessing the changes in ways to gain your distinct advantage.

Let’s get straight to the details.

Beginning on Monday, March 23rd you’ll be learning the latest strategies for:

Microformats, also known as Google’s rich snippets. These have become an important ranking factor that can produce dramatically higher click-through rates. But recently, there have been critical changes you need to know about that are focused on “quality and quantity” as well the rise of “topical authority” and the effect it has on rankings. This section covers everything you need to know about:

Video Optimization is an essential skill regardless of whether you’re an SEO, Web Designer, or Online Marketer. Not only is Video a powerful content tool, but the use of Video in ways that Google will like iscritical to your success. In this category you’ll learn everything you need to know about:* Youtube Video Optimization * Universal Search Video * Facebook Video and Power of Tagging * Open Graph and Microformat Markup * Video Sitemaps

Image Optimization is far more important that most people realize. When all else is equal between one site or another, it is often the image optimization that decides the advantage in rankings. By understanding every nuance and strategy for optimizing your images, you position your pages to take advantage of every little detail done right to create top ranking pages. In this category you’ll learn everything you need to know about:* Optimizing Images for Faster Loading * Core Ranking Fundamentals * EXIF Data and Geotagging * Image Sizes and Ranking * OpenGraph & Microformat Markup * Image Sitemaps * Troubleshooting Ranking Problems in Image Search

Next Generation Link Building Strategies – Google crushed link building vehicles in 2014 while updating their Webmaster Guidelines with strong warnings against Article, Press Release, Advertorial and even Guest Blogging links. In this section you’ll learn how to distinguish between good and bad links as we focus on Next-Gen link building strategies for 2015. The topics include:* Recognizing which link building strategies are now obsolete. * The growing importance of Natural link building in 2015. * The 4 characteristics that make a link Google-friendly * The 9 classes of links that are still worthwhile * The list of best tools and techniques in the post-Penguin link world

Google Penalties are to be avoided like the plague. But Google’s moving target of ‘best practices’ doesn’t always make it easy! That’s why it’s important to stay current on what’s acceptable. The strategies that are working today could lead to a Google Penalty Smackdown tomorrow! This section will teach you everything you need to know to remain in Google’s good graces.* What’s a Google penalty (difference between ban and penalty) * Common causes of Google penalties (why a site gets penalized) * Different kinds of Google penalties (manual vs automatic) * Checking for a Google penalty (tools and best practices) * Cleaning up a Link Profile (link pruning 101) * Creating a Successful Disavow File * How to unwind a Google penalty (secrets of a successful reconsideration request)

About Your Trainers

John Heard is one of the best SEO trainers in the world. He’s the head of the SEN research department and our lead technical writer. Furthermore, John has been with Planet Ocean and SEN since the very beginning back in 1997. Along with Stephen Mahaney (SEN & Planet Ocean founder), John is THE original researcher on the SEN team. John has seen EVERYTHING! …and he’s got the resume to prove it.

Casey Markee is Planet Ocean’s Lead SEO Consultant (since 2004) and a San Diego SEO expert practitioner (since 1998). When Casey isn’t unwinding Google penalties for clients or contributing content to SEN, he’s doing SEO consultations @$750-$1250/hr. It’s a privilege having Casey teach a section of this course. We’re sure you’ll agree as he reveals his in-the-trenches SEO expertise! …illuminating the path for staying in Google’s good graces or unwinding the penalty should your rankings fall off the proverbial Google cliff.

Course Materials and Logistics

The course will be LIVE and held entirely online. That’s right, you’ll be attending from the comfort of your office or home. Prior to the beginning of the course you’ll be admitted into our Web-based teaching system that seamlessly streams live audio while displaying the course content. There is no need to call into a phone line.

Ramon Williamson will be your host. He’s top-notch and will be with you the entire time to ensure you get the most possible benefit and to make extra-sure you don’t get lost anywhere along the way.

Recordings of the course will be provided. You’ll be able to download MP3s and a copy of each day’s slides after each session. Once the entire course is finished, we’ll release the complete video recording. Everything will be available to you from within SearchEngineNews.com.

The Schedule and Dates

Five Sessions over Two Weeks.

Four LIVE 60 minutes Training Sessions with Q&A (typically a 45min presentation, followed by 15min Q&A which may run a bit longer)

Upon completion of the course you’ll receive our Official Certification showing you’ve received expert SEO training conducted and sanctioned by SEN. Suitable for framing, your Certification displays to your clients and peers that your professionalism is based upon training and a commitment to success that you take seriously.

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