Sunday October 23, 2016

Amazon, apparently, is a lot bigger than we think. While the company itself would suggest 15% of total U.S. consumer online sales, the number may be double that after considering all of the goods that it also handles for third parties.

Gene Munster, a senior analyst at Piper Jaffray, estimates Amazon touches 30% of total e-commerce in the United States, and its share is growing. "Amazon’s just going to slowly grab more and more of your wallet," he said. Given its growth, it's possible to contemplate a future with Amazon as the nation’s largest single retailer, though what that looks like is unclear. Walmart was massively disruptive when it came on the scene, laying waste to local retail districts with each megastore it opened. Amazon, which increasingly can offer delivery in one to two hours, promises to be even more disruptive, said Jason Goldberg, senior vice president of commerce at Razorfish, an e-commerce marketing agency.