It was through his blog, in fact, that I learned about his book Coraline, and purchased it for the library so I could read it.

Then, more recently, he's been talking about the movie release. After watching this trailer on the blog, featuring him, I went to see the movie.

It goes without saying that Neil is just cool. But on top of that, how great is it to have an author talk about and promote his work, not only in a very personal way through the blog, but also in a very personal way through the very impersonal medium of movies? To wit:

Not that this movie would need much promotion, but a library could do a movie-to-book-to-other-books-by-this-author tie-in quite easily by embedding this trailer into a page on their website and also including an annotated listing of his other books, and link to those books in their catalog.

Oh yeah, and the movie was great. Different than the book (from what I remember), but great in its own right.