Emporio Armani launches new campaign with Olympic athletes

Emporio Armani pipped Stella McCartney to the post by revealing its new campaign with Olympic athletes a minute before her own Olympic outfits launch.

BY Phong Luu |
22 March 2012

Emily Pidgeon in EA7 Emporio Armani's 'The Sense of Being' campaign

Luca Dotto in EA7 Emporio Armani's 'The Sense of Wellbeing' campaign

Stella McCartney launched her Olympics campaign at 12pm, and exactly a minute before, Giorgio Armani swooped in with an email announcing his new campaign with Olympic athletes. Talk about stealing thunder.

The black and white images see the athletes in action in their respective fields, and are rather stylish. The taglines, though, are a bit cheddar: "Running towards your dreams. Makes Sense", "Going under to rise above. Makes sense."

The outfits aren't the athletes' official uniforms for the Olympics, as EA7 Armani, the sportswear off-shoot of Armani's empire launched in 2004, will officially clothe the Italian team.