Thursday, March 29, 2007

Breaking Records

Below is a SET Max e-mail that landed in my inbox on 28th March - days after our fiasco at the Cricket World Cup 2007.

Now that India is out of the tournament (was it ever in?) the channel still wants to give viewers a reason to be glued to TV. And the reason is - records. The point seems to be "So what if India's out. There is still great cricket being played, runs being scored, wickets being taken and records being broken!"

Great 'pitch'! In fact the question in the copy makes me discover some records that the mailer seems to have missed listing.

And ofcourse not! There were more records broken than are given in the ad:

About Me

In awe of marketing communication and the power it possesses - to change people's lives, to change governments, to create needs, to show dreams - to sell more!
I think i'm into capturing moods - through words, numbers and pictures. Atleast that's what my associations with journalism, research and photography has made me believe.
Powerful stories with compelling content, work. Whether as excuses to evade school homework, as reasons to explain data fluctuation, as movie scripts, to charm ladies, to decode why one ad will work better than another, or to put a hyper-active kid to sleep.
I look forward to using my understanding and experience of content, communication and commerce in building powerful brands.