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basically, the gist is that data shows bigger traffic spikes from the online teasers than from the in-game commercials

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Last week, we reported on data that showed Super Bowl advertisers that teased their ads online ahead of the big game saw a bump in branded search volume. Quantcast has now analyzed the impact Super Bowl Sunday had on the five brands that ran ads during the game. The results show just how much momentum releasing ads or teasers early can bring.