Bath time habits include reading a book, clearing our minds or catching up on social media and texts.

There are also distinct regional variations in the nation's bathing habits, with people living in the south west taking the fewest showers, while Welsh people take the most.

Londoners and those elsewhere in the south east of England spend the longest soaking in a bath – an average of 21.31 minutes. While those who spend the least time in the bath – just 19.21 minutes – live in the East Midlands.

And the businessman's bubble bath fragrance of choice is... Lavender. An excellent choice, if we may say so ourselves.

If there's one thing we're saying yes to this January, it's more bubble baths and less time being a grub! Who's with us?