Dollar Industries set to release new TV ad with brand ambassador Akshay Kumar

Leading hosiery firm Dollar Industries is all set to release their fifth TV commercial featuring brand ambassador, Akshay Kumar shortly. The Bollywood action hero will be seen wearing a Dollar vest and showcasing different stunts involving martial arts in the new TV commercial.

With Kumar becoming the face of Dollar, the brand’s products have received widespread acceptance across millions of homes in India and abroad. The brand’s success lies behind its dedication and effort to keep its designs trendy, comfortable and stylish so that consumers are given nothing but the best.

“The association with Akshay Kumar has created the perfect brand image for our company and it has been a journey worth mentioning. In this period our company has witnessed exponential growth in terms of sales, customer base, dealer distribution network and has become one of the most popular hosiery brands of the country. This is our fifth TV commercial with him and we are very confident that the commercial will have an instant connect with the audience", said Vinod Kumar Gupta, managing director, Dollar Industries.

The basic motto of the TV commercial is to highlight how fitness and flexibility helps to overcome challenges. Andzei Matsukevits, acclaimed International AD filmmaker has directed the commercial.

“Dollar as a brand always believes in having a fit body and a fearless mind. And the new TV commercial is a reflection of this belief”, added Gupta.

Dollar will have a 360 degree advertising campaign across print, electronic, outdoor and online media to promote their new commercial. The growth of the company is on an upswing with annual growth rates averaging more than 18% year-on-year.

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