The purpose of this study was to examine the concept of immersion among African American college students and to determine which, if any, of the embracing, reactionary, and cautionary models is generally true; or if all of these models are true. The sequential model could not be investigated because this study is correlational, not longitudinal. A random sample of African American college students at a large midwestern university was mailed a packet which included a background questionnaire and a survey which assessed various ethnic attitudes that reflected the aforementioned models. Results supported the existence of the embracing, reactionary, and cautionary forms of ethnic immersion. Participants gave higher scores for the embracing items as opposed to the reactionary and cautionary items. Future research on the aspects of immersion should use measures that discriminate among the various reasons that African American students embrace their culture.