“Steaz has evolved over 10 years and today’s new packaging and web redesign reflects this while maintaining the core principals of organic, fair trade and green tea that Steaz was founded on,” says Steven Kessler, Steaz co-founder. “The new Steaz aesthetic makes choosing a healthy and refreshing beverage easier than ever by communicating at a glance the unique differences between each product and flavor.”

“The new packaging aesthetic brings a whole new vitality to the line. We love how vivid the new look is. The intense colors and natural elements like green leaves and fruit give new life to the can,” says James Ducommun, president and owner of Toolbox Design. “It was all hand illustrated, so the aesthetic has a truly human touch—and a lively, thirst-quenching feel. The effect feels soft and alive, but intensely vibrant. It’s nature itself—only better. Just like Steaz.”

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About The Author

A former newspaper editor and publisher who has handled digital duties for The Shelby Report since 2011. She once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, is now an enthusiastic click-and-collect shopper.

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