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klia2

One of our biggest projects to date, C27 was tasked to launch all digital activities in conjunction with the launch of Malaysia Airports latest airport, klia2. With the main objective of introducing to the mass public on the commercial offerings of klia2, C27 proposed and executed a unique concept. C27 created an e-commerce website in which everything that users saw on the website, they can potentially obtain it for free. Consulting and liaising with over 50 brands, the campaign was successful with over 80,000 unique visitors and 1,000,000 page views all in the space of 15 days.

Challenges

• Exposure to a large target audience of an international community
• Managing lucrative prizes to be given out