Finding success in the new music industry is no easy task if you are an independent artist.

Face it – cutting through the noise of Instagram, Facebook and Twitter alone is an enormous task. Add on streaming sites like SoundCloud, YouTube, Apple Music and Spotify, and it becomes easy to see why breaking records has become more and more difficult unless an artist some major backing.

This is where Penalty Label Servicessteps in. Launched in 1994, the NYC-based Penalty Recordings was originally a joint venture with then Tommy Boy/Warner Music and home to some of the biggest names in Hip-Hop.