An American father who was frustrated by his daughter's penchant for daisy dukes decided to teach her a lesson in modesty by putting on some short shorts of his own. The result? Internet fame, natch.

Like many a frustrated father, Scott Mackintosh knows that he can't control what his children do -- or wear -- when he's not around.

So, when his teen daughter refused to stop wearing very short shorts, he didn't try to fight her tooth and nail. Instead, he beat her at her own game by donning some daisy dukes of his own.

The goal was simply to teach his children a lesson in modesty, but Mackintosh ended up an inadvertent Internet superstar when the photo was posted online.

"Within 24 hours of my wife and children posting THIS photo we were being told it had gone viral," he wrote on his wife's blog last week. "My kids were using terms an old dad like me is not familiar with, such as 70,000 notes on Tumblr, favorited on Twitter, re-tweeted [sic], shared etc."

"Having raised four daughters and three sons, I'm a bit protective," wrote Mackintosh. "Some may call me old fashioned, but I call it 'a dad who loves his daughters ' (and sons too.) I know some of you may be rolling your eyes and that's okay, my daughter does it all the time."

It was that same daughter who insisted he pen a post on his wife's website explaining the situation.

The REAL Story Behind The Short-Shorts, by Scott MackintoshI did something spontaneous a week ago today. I am shocked how fast things can spread via social media. And even more surprised how fast ...

Mackintosh writes that he'd been less than enthused with his daughter's "immodest" style of dress for some time on the evening he donned daisy dukes.

As the family prepared for a mini golf outing, he overheard his wife telling the daughter to put on longer shorts. Naturally, the teenager refused.

"Instead of turning her response and disrespectful attitude into a major battle, I decided to make a 'small' statement on how her short-shorts maybe aren't as 'cute' as she thinks!" he writes. "I ran into my bedroom as the family was loading into the car. I grabbed some scissors and cut some old worn out pants into a set of short-shorts with the ends of the pockets hanging out the bottom."

He proceeded to walk out to the car where his children and wife were waiting -- but his daughter didn't yet notice the shorts. Her head was buried in a smartphone.

Our daughter wouldn't change out of her short-shorts, so her dad cut his jeans...#proveapoint #bestdadever #modesty http://twitter.com/beckymack22/status/372214033497075712/photo/1Becky Mackintosh

@beckymack22 that is hysterical! Way to go Scott! And how did your daughter take it?? I'm embrassed for her! #bestdadever for sure!Whitney Peterson

When she did notice, Mackintosh says she acted as though it didn't bother her. In fact, she took a photo at a nearby restaurant to post online. The photo started building up traction on Tumblr almost immediately.

Mackintosh didn't feel as though he was driving the message home, so he took his family to the putt-putt course.

"We were met with many stares and pointing fingers as I walked through the lobby and to the miniature golf area," he wrote. "I tried to keep up with my daughter who had expressed that it didn't bother her, but was not about to let me stay very close to her as we walked through the crowded room."

Later however, at a local ice cream shop, he got the reaction he had been hoping for.

"As I pulled into a stall, my daughter said, 'Uh, no! We are NOT going in!' I said, 'Sure we are, let's go!' 'No!' she said. 'Let's go through the drive up.' We went in, but she stayed in the car. She had had enough and did not want to go through any further embarrassment."

Mission accomplished, according to a followup interview with KSL News in Utah.

"She's dressed a little bit better," Mackintosh laughed.

And it looks like he isn't the only one teaching his daughters that "modest is hottest" in a very hands-on way.

"@perform: How to get your daughters to stop wearing short shorts http://twitter.com/perform/status/366263832529739777/photo/1" @Amala_Jibril your dad should do this to youIndu K

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