Mad Hen: The power is in the brand

Brands influence every facet of our lives - from our morning coffee to our mobile phones. They make us think. They make us feel. Even if we don’t realise it, we’re inextricably connected to them. But what gives a brand the power to command love, loyalty and passion from us?

It’s not simply a logo, an ad, or a cleverly designed website. The real strength of a brand lies in its personality, character, and the bonds it builds. The world’s biggest brands know that creating human moments that form lasting relationships is how to achieve true success. Do you want to create those human moments, too? Read more...