Watersmark

Residences & Golf Club Brochure

Windler Development Company and Sherry Matthews Advocacy Marketing commisioned SPD to create the name, identity and sales materials to market the last available residential lots along the Barton Creek Country Club golf courses in Austin. The land was very special and so was the development's concept— a very designed community adhering to homeowner architectural guidelines and limited development. Windler needed the project to appear real before ground was even broken. Our concept created a "dream house" scrapbook, a collection of the best projects from the approved architects, paint swatches, architectural details and other sources of inspiration. Then, we let the images and land tell the story. The rest was up to the potential buyer's imagination. The program included the scrapbook, handout brochure, pocket folder, site signage and lot markers.