Vegas Gun Club Points to Potential Market for Redneck Tourism

Shooting ranges aren't a new addition to the canon of American leisure activities, but a "luxury gun lounge" opening in Las Vegas this December aims to class up the trigger-pulling experience with Machine Guns Vegas.

Shooting ranges aren't a new addition to the canon of American leisure activities, but a "luxury gun lounge" opening in Las Vegas this December aims to class up the trigger-pulling experience. Machine Guns Vegas will loan out the firearms it's named for, plus an array of assault rifles and vintage weapons. The booze-free space features 16 lanes, a VIP lounge, and two private firing areas, and will employ scantily clad and NRA-certified "gun girls" as hostesses. For those scratching their heads, remember that bowling alleys have enjoyed a similar arc in modern recreational culture: Once the province of blue-collar workers nursing big-league dreams, it's now a popular date-night activity for the gentrifying class, complete with house D.J.s, glow-in-the-dark bowling pins, and grilled barbecue shrimp skewers. So what's next? Bogging in Escalades at the Devils Garden Mud Club? A four-star hotel and spa near the site of the Summer Redneck Games?

Weigh in here, travelers: Is this sexed-up shooting club par for the course in anything-goes Sin City, or just the tip of the iceberg when it comes to redneck-inspired tourism?