TV spots pitch medical marijuana

11:33 PM,
Mar. 11, 2014

Marijuana plants are seen under multi-colored grow lights in the growing rooms at the Denver Discreet Dispensary in Denver. Beginning Jan. 1, Colorado was the first state to sell recreational marijuana legally in the US.

Written by

Rick Hampson
| USA Today

Late-night television, which has enticed us with hard-sell offers for the Ginsu knife and hair loss remedies, now has another offer some can't refuse: a way to get medical marijuana. Comcast, the nation's largest cable operator, has agreed to run an ad on its cable systems in New Jersey, Massachusetts and greater Chicago that promote a service that links people seeking legal medical marijuana with doctors able to prescribe it.

The campaign is one of the first examples - possibly the first - of commercial broadcast advertising related to marijuana. The ads begin airing this month in New ...