(Natural News) The sugar industry in the U.S. thrives at a whopping $100 billion in annual revenue. That is because Americans consume an average of 150 lbs of sugar per year. Most people are aware of the adverse effects of excessive sugar consumption such as obesity, diabetes, and cancer. However, what is known as well-known is that high sugar intake leads to nutrient deficiency. Excessive sugar intake was shown to deplete and reduce the absorption of essential vitamins and minerals needed by the body.