swissmiss is a design blog and studio run by Tina Roth Eisenberg, a 'swiss designer gone NYC'.

The Email Signoff

“Forget what you’ve heard about first impressions; it’s the last impressions that count. Last impressions — whether they’re with customer service or a date — are the ones we remember. They’re the ones that keep us coming back. But there’s one kind of final impression that people seem to forget. The email signoff — that line that you write before you type your name — has been all but forgotten. …”