Hubspot’s Dan Zarella says yes —provided it’s 22 tweets per day. As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? There’s no authoritative answer that I know of. needed to tweet, retweet and reply with determination and personality.”.

MORE >>

B2B MEMES

AUGUST 31, 2010

[Hubspot] Do Personal Passions Make You a Better B2B Blogger?

Consider, for instance, how these well-known blogs use figures from popular culture to illuminate B2B subjects: Hubspot and sports: “ Why I Would Hire Bode Miller as My Inbound Marketer.”. It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. But for lots of B2B bloggers, the logical connection is less important than the personal one. You want a certain amount of weirdness in the comparison.

MORE >>

RECENT POSTS

AUGUST 12, 2011
|
B2B MEMES[Hubspot] Do B2B Editors Get Twitter?

JANUARY 10, 2011
|
B2B MEMES[Hubspot] The Yin and Yang of Content Economics

AUGUST 31, 2010
|
B2B MEMES[Hubspot] Do Personal Passions Make You a Better B2B Blogger?

That was the implicit question in a plaintive tweet last week from Bob Scheier: After a look at HubSpot’s Writers Network , he asked: “Why are rates so low ($50/blog post)? The skeptical might reply that HubSpot’s network is too new to be representative, that the writers set their own rates (some much higher than $50), and that those with established clients probably earn much more.

B2B Marketing Zone can personalize the content based on your interests,
your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people
similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

We need your email and password to allow you to log into your personalization features.