The 2013 Speak Mandarin Campaign - If I Can Do It, So Can You! via @AussiePB Aussie Pete Blog

"Singapore is a young country of many races that heralds its immigrant population from all over the Asia-Pacific basin – Chinese, Indians, Malays, and many others. Their diverse backgrounds make Singapore not only a culturally rich city, but also one with many potential divisive lines. The forefathers of the Chinese community came from many parts of China, belonging to a multitude of dialect groups and speaking different languages. The Malay and Indian communities have less problems with dialects as they each have their own common language to communicate in. Being the majority race making up more than 70% of the population, there was thus a need to unify the various Chinese dialect groups via a common language, Mandarin.