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Guinness appoints M&B to Irish media planning business

Michaelides & Bednash has won the strategic media planning business
for Guinness in its crucial Irish heartland, picking up a brief to help
drive sales of the brand amid increasingly fierce competition.

Michaelides & Bednash has won the strategic media planning business

for Guinness in its crucial Irish heartland, picking up a brief to help

drive sales of the brand amid increasingly fierce competition.

M&B was handed the prestigious account for Ireland’s largest advertiser

this week without a competitive pitch and begins working on the Guinness

business with immediate effect.

Tony Regan, a managing partner at M&B, said that Guinness was looking to