My blog - from 2003 to 2016

Statistics, research and analysis round-up

IBM end of advertising survey resultsIBM’s End of Advertising consumer survey gives some interesting statistics on device usage and content preference for five countries: US, UK, Japan, Germany and Australia.

Internet rivals TV as primary media sourceHave already linked to the IBM report that this is based on, but Marketing Charts have a really good summary post and set of graphics on the changing consumption of media in several countries.

The decline of TV and rise of the internetIBM global consumer research shows balance of power in communications and entertainment has shifted dramatically towards the individual consumer, away from media companies.

Offline channel influence on online behaviourTwo thirds of online searches are driven by offline triggers, and around 40% of these searches lead to online purchases – a good reminder that seeing offline and online marketing in isolation is a big mistake.