'FOMU' - British Paints

In their latest campaign via DDB Melbourne, British Paints is calling on novice painters across Australia and New Zealand to fight the FOMU (‘Fear of Mucking Up’).

We’ve all been in a position where we needed to tackle a large-scale paint job and felt overwhelmed or scared about how to approach it. It’s this insight that led us to come up with FOMU – the ‘Fear of Mucking Up’.”