Challenge
Gentleman start your engines! Announced just 5 months before race weekend,
The Cart Grand Prix of Chicago was on after being cancelled by the event
promoter. Working in an extremely abbreviated time frame and against
the news of cancellation CART desired a unique, alternative campaign
to attract new and current race enthusiasts.

Solution
Approaching the project with all five senses, our creative team designed
hip promotional and advertising materials for the event. Working daily
with CART's management team, CSMG also created and managed several sponsorship
alliances, as well as an aggressive media and public relations schedule.