Heather Vassar (Digital Marketing, UMG Nashville) talks about their work to understand musical artist audiences through social listening. Learn how UMG Nashville leverages NetBase to truly understand the preferences and interests of their audiences to cross promote, expand exposure and create more engaging campaigns.

About NetBase

NetBase is an award-winning social media analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. NetBase platform processes millions of social media posts daily for actionable business insights for marketing research, customer service, sales, PR, and product innovation.