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Gene Winfield was having a big year in 1963 when Petersen Publishing
Company photographer Eric Rickman took this photo at Winfield’s car
customizing shop in Modesto, California. Rickman was chronicling the
progress of several cars being prepped for land speed record attempts at
the Bonneville Salt Flats, and he captured Winfield as he was laying
out “a super streamlined street roadster over an early Ford frame and
running gear.”

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Paint has long been a necessary product in the automotive world.
Customizers and aftermarket manufacturers are among those who require
paint products to conduct business. Perhaps the most prolific painters
in the automotive sector, other than OEMs, would be shops operating in
the repair and refinish segment. These are auto-body shops that make a
living on being able to paint fast, match colors perfectly and be
economical in the process.

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If your aftermarket business ranks among the growing list of SEMA-member
manufacturers considering overseas exportation, you’re likely weighing
shipping logistics as part of the equation. To be sure, the prospect can
seem daunting. After all, once you’ve attracted foreign buyers, you
have to deliver the goods in the face of numerous hurdles. With the
right assistance, however, you can successfully navigate those obstacles
and achieve a safe landing for your aftermarket parts.

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Adding a little more power, even just a horse or two, changes the
relationship between a car and its driver. Suddenly, drivers become
enthusiasts and their cars become “projects.” The 2011 SEMA Show
featured 485 exhibitors in the Racing & Performance section,
entering more than 650 new products in the Show’s Ideas Alive: New
Products Showcase. In an effort to satisfy those passionate consumers,
more than 16,000 buyers registered for the Show, specifically to
identify the newest trends and hottest products dedicated to engine
performance.

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Given that Facebook has become critical to any serious social media
strategy, it’s no surprise that a number of tools, software packages and
apps have sprung up to give businesses a leg up on maximizing their
marketing campaigns on the service. Here’s a sampling of some of the
most promising.

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Given the importance of wheels in today’s automotive aftermarket, it’s hard to imagine a time when they weren’t a driving force (no pun intended) in vehicle modification and personalization. But that’s exactly what LeRoi “Tex” Smith said to open his November 1963 Hot Rod magazine article about custom and racing wheels.

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In January 1963, Tom McMullen posed in his flamed Deuce highboy for Hot Rod magazine’s Eric Rickman in front of Beckman Instruments, where McMullen worked as an electronics technician. The photos Rickman shot became the cover feature for Hot Rod’s April 1963 issue. This view of the car is an unpublished outtake, showing the rear of the ’32 and the pinstriping done by Ed “Big Daddy” Roth. Roth also laid out the car’s flames, which McMullen painted.

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If a picture is worth a thousand words, how much more is a streaming video worth at 30 frames per second?

When it comes to branding, search-engine optimization and, ultimately, sales in this digital age, online videos can make a crucial difference in a small company’s marketing. In the realm of sales alone, studies now show web video to be a top influencer in consumer research and purchasing decisions.