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Another proof of the incompetence of Costa del Sol tourism board! They are only able to promote ‘more’ of what already exists. But they refuse to think about new business opportunities which could bring new tourists to spain instead of wooing away existing customers from other parts of the country.
Why refuses Elias Bendodo to promote hiking tourism in the backyard of Costa del Sol? Why is the Costa del Sol tourism board not participating in Europe’s greatest hiking exhibition ‘Tournatur’ at Düsseldorf? (the Canary Islands and the Pyrenees and Cyprus are represented there since many years). This would cost 5% of his budget for Golfers and may attract 10 million of German hikers who are looking for hiking opportunities in the cold months of Germany.

Chas ,
you’ve nailed it in one. Whenever I post the question – is business a function of society or is society a function of business, the pro business crowd go silent.

There was an excellent article from the OP about Andalucia exporting all their hundreds of thousands of years old aquifier water via plastic land’s salad crops, water that will never be replaced.
Having lived behind the Snowy mountains and knowing only too well how horrendous summer temperatures. I am amazed how many stupid people there are who visit andalucia’s hinterland in summer, when the winter weather can be glorious with dry cold sunny, very healthy weather. Having met and talked with both German and Dutch off road/onroad cyclists I have met in the summer months, I have persuaded many to return in the winter.

As Wolfgang says there are a lot of northerners who hate the summer heat. If these were to visit in winter this would mean lots of business for the interior villages and towns but of vourse they don’t have the clout of the cities to put their position.

The foothills of the sierras would make excellent locations for those with breathing/lung problems to spend the winter, Switzerland long ago lost the right to host these people as it has been surrounded by heavy industry in all directions for a long time. I tried to promote this idea to business people in Guadix, closed dead minds did’nt respond.

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“The best English newspaper in southern Spain,” according to the Rough Guide. The Olive Press is the English language newspaper for Andalucia. Local news from Costa del Sol and inland Andalucia plus national news from around Spain. A campaigning, community newspaper, the Olive Press represents the huge and growing expatriate community in southern Spain – 230,000 copies distributed monthly (160,000 digital impressions) with an estimated readership, including the website, of more than 500,000 people a month.