The power of VersaFeed at your fingertips. Choose between two distinct modification interfaces, depending on what you're trying to modify:

Freeform

Modify any field in any feed. Freeform mods can range from basic to highly advanced, with a large variety of modifications, including set, find & replace, calculations, and complex regular expressions. All rules execute on all items. Dynamically create new fields for use with other feed modifications and interfaces.

Single Field

An efficient way to segment your product data for Google Shopping Campaigns. All rules are applied to a single product attribute. Rules are executed from top to bottom, while each item can only match one rule. The items cascade from one rule onto the next until each match is found.