Monday, May 5, 2014

New Greek public broadcaster launches

Greece's long-running public broadcaster ERT was controversially closed down last June as part of large budget cuts to manage the country's debt crisis. At the time, it was promised that a new public broadcaster called NERIT would be established. After several months of an interim service, the new public broadcaster was launched yesterday, May 4.

NERIT is a Greek abbreviation which translates as "New Hellenic Radio, Internet and Television". The logo seen above was revealed shortly before the launch. No design credit or additional information appears to be available, but there have been reports that the tender to appoint a creative agency offered poor pay and unrealistic timeframes.
One could say that there are three "before" logos for this one, all are featured below:

Pre-launch logo used by NERIT.

Logo used by the interim television service that aired after the closedown of ERT and the start of NERIT.

ERT's final logo.

Here's a montage of different graphics, news intros and idents recorded by a viewer.