About the author

Expertly crafted design

Swedish Munken Kristall paper

Lay flat design with Swiss binding

Durable, soft-to-the-touch cover

Purple G . F Smith paper down the centre

This book is inspired and inspiring, for people who are serious about getting their voices heard. Exclusive to MOO, it's a fresh take on my original, sold-out ShipIt Journal, and it's better than ever.

Seth Godin

Meet Seth Godin

Author, entrepreneur and (most of all) a teacher.

In addition to launching one of the most popular blogs in the world, Seth has written 18 best-selling books, founded two companies – Squidoo and Yoyodyne – and inspired countless people around the world. You’re up next.

Ship it

If you do great work and it doesn’t ship, it’s not great work. This is a blankish book to help you ship, to launch and bring your vision to the rest of us.

Limited edition

Lay-flat design

Swiss Binding

Non-glare Munken Kristall paper

Smooth and tactile cover

16 pages of toothy, Colorplan paper

100% Satisfaction Guaranteed

We’ll move heaven and earth to make you happy or your money back. It’s the MOO promise.