Before
launching Seed, he was the youngest guest researcher at the National
Research Council of Canada, where he worked on cell adhesion and
cancer. He is the recipient of the Golden Jubilee Medal from Her
Majesty Queen Elizabeth II and has been recognized by former Canadian
Prime Minister Jean Chretien for "showing people the scope and power of science
not just as an object of study but as a key to understanding the world
around us."

Bly
has been named a “Young Leader of Tomorrow” by
Maclean’s and a “Media Executive to Watch” by Folio.
He has spoken extensively on science and its place in society, most
notably at the World Economic Forum, the Council on Competitiveness,
IdeaCity, the Festival della Scienza, and universities including MIT,
Columbia and McGill. He lives in New York.