Back in January, 20th Century Fox bought distribution rights to Machete, the film from Robert Rodriguez that expands his jokey Grindhouse trailer into a feature. Now the picture has a release date: September 3, aka Labor Day Weekend. I’m not sure if that’s a good date or not for the film — traditionally the last hurrah of summer, a lot of families make their last getaway on the long weekend.

But for a film like Machete, which is really a niche film that needs to find a broad audience, it could work. The cast could attract people who aren’t pre-sold by the idea of an action/exploitation film that follows Danny Trejo as a badass Mexican out to mess with The Man. Robert De Niro, Jessica Alba, Michelle Rodriguez and Lindsay Lohan are all appearing; that’s a weird lineup, if nothing else. [Deadline]