Birks hosts evening benefiting Because I am a Girl campaign in Montreal

10.03.2010

MONTREAL, QUE.: September 30, 2010-- Gordon Fisher, President of the National Post, Kirk Allen, Executive Vice President, Postmedia Integrated Advertising, Olympic Gold Medalist Jenn Heil, and Tom A. Andruskevich, President and CEO, Birks & Mayors Inc,are seen together at the Because I Am A Girl fundraiser held at Birks on Ste. Catherine street in Montreal. Over $95,000 was raised on this evening, the money benefiting the Because I Am A Girl campaign by Plan Canada and will go towards the education of young girls and women in Burkina Faso through scholarships. Thursday September 30, 2010. (THE GAZETTE/Tim Snow)

MONTREAL, QUE.: September 30, 2010-- Annie Villeneuve performs during the Because I Am A Girl fundraiser held at Birks on Ste. Catherine street in Montreal. Over $95,000 was raised on this evening, the money benefiting the Because I Am A Girl campaign by Plan Canada and will go towards the education of young girls and women in Burkina Faso through scholarships. Thursday September 30, 2010. (THE GAZETTE/Tim Snow)

Birks' event rallied the Montreal business community: close to 30 corporate sponsors joined the company in its effort to raise funds for Plan Canada's Because I am a Girl campaign. The event also called on the support of the fashion and entertainment community: Sophie Grégoire-Trudeau hosted the evening; renowned designer Andy Thê-Anh is presented select looks from his 2010 fall-winter collection and singer-songwriter Annie Villeneuve is performed live. Many swoon-worthy items were offered through raffle prizes as well as a live auction where two athlete experience packages were available to bidders: one was a ski trip in Jenn Heil's company while the other was an ice-skating afternoon with Olympic medalist and BIRKS brand Ambassador Joannie Rochette. Joining Jenn Heil at the event were many other Olympic athletes, among them Jean-Luc Brassard, Bruny Surin, Kim St-Pierre, Marianne St-Gelais and Charles Hamelin.

Plan Canada is part of Plan International, a global movement for change, mobilizing millions of people around the world to support social justice for children in developing countries. Founded in 1937, Plan is now one of the world's oldest and largest international development agencies, working in partnership with millions of people around the world to end global poverty. Not for profit, independent and inclusive of all faiths and cultures, Plan has only one agenda: to improve the lives of children. For more information about Plan or its Because I am a Girl campaign, visit www.plancanada.ca.

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Birks hosts evening benefiting Because I am a Girl campaign in Montreal