Amazon fills in for Toys R Us, is mailing out a printed toy catalog for the holidays

Amazon’s decision to send out its first-ever printed toy catalog ahead of the holiday shopping season may not surprise you if you remember that this is something that Toys R Us’ used to do. Since that giant of a toy retailer has met its demise, the e-commerce giant is basically taking advantage of the gap in the market by sending out an actual physical toy catalog to millions of customers. The catalog is titled A Holiday of Play and it’s already available online. A spokesperson for the company confirmed to CNBC that Amazon is going to send the catalog to millions of customers starting this month.“Amazon is excited to offer a new way for customers to shop for toys this holiday season,” the company said in a statement. There are many social media posts online from people who have already received the catalog in the mail.The catalog has quite a retro look about it which may remind you of the Toys R Us’ catalogs from days gone by. Some of the featured toys have a QR code which will let customers ins