Not much more to say than an inspiration board for Pine Boy. Silhouettes clearly make a big impression on me. Pine Boy is dark and magical. It’s been done before, but I like the idea of a perforated takeaway for children to make their own puppet. I’m also gravitating towards utilizing a light box for their external signage, and allowing shadow puppetry to represent them wholly, from their logo to the style of their showcase performances.

Current Client: Fuse

Fuse is the name of an infused vodka project where exotic ingredients are combined and patiently brewed and are enjoyed at a later date. These vodkas are a homemade pet hobby of my own, but here on the blog I'm set out to give the product a graphic character to help bring it to life. Fuse has a lot going for it in taste, but in terms of identity, these five words were built to help guide the way: