Café du Cycliste, the cycling apparel brand that has been nipping at the heels of Rapha for some time has announced that it is to open a new store in London’s Spitalfields. This will be the first bricks and mortar destination outside of their flagship location in the Old Port of Nice in the South of France.

Founder of Cafe du Cycliste, Remi Clermont

The shop in Artillery Lane promises to bring a touch of Cote d’Azur glamour to our grey streets with the design reflecting the brand’s provencal roots with terracotta floor tiles and the feel of a high end clothing store.

The flagship store in the Old Port of Nice

We’ve been big fans of their cycling wear for some time, but Café du Cycliste also have a range of casual clothing for off the bike as well. We went to visit their founder, Remi Clermont, in Nice last year which you can read about here.