Press Releases

Second White Paper Available on Impact of Enhancements on Shelf Presence
The Foil & Specialty Effects Association (FSEA) has officially released its second white paper on “The Impact of High-Visibility Enhancements on Shelf Presence.” This second white paper, based on a study conducted by the Sonoco Institute of Packaging Design and Graphics at Clemson University, examines an unknown brand of disposable single-serve coffee packaging that was created specifically for the study – Zapotec – and compares it to name brand packaging on a retail shelf. The Zapotec packaging was studied in three iterations, with both a control and an enhanced package: a printed Zapotec package and stamped red emblem; a printed package with a red metallic foil emblem; and the same printed package with a gold metallic foil emblem.

FSEA to Host High-Visibility Enhancements Seminar at Pack Expo 2015The Foil & Specialty Effects Association (FSEA), Topeka, KS, will sponsor a FREE seminar from 10-11:30 a.m. on Sept. 29 during Pack Expo in Las Vegas. The panel discussion entitled "The Value of Print Enhancements: How to Deliver High Value and Rockin’ ROI" will take place in Room N232 at the Las Vegas Convention Center.

Magazines will Become PostPress in 2015
A new magazine highlighting the entire postpress marketplace will begin publication in January 2015. PostPress, from Peterson Publications, Topeka, KS, will combine the best of The Binding Edge and InsideFinishing magazines, said Managing Editor Dianna Brodine.

FSEA Sourcebook Wins Print Industry Award
The Foil & Specialty Effects Association has been recognized with a Bronzeaward in the printing industry’s most prestigious competition – The Gold Ink Awards. The award was given in the "Directories" category for the printing and production of the FSEA's 2014 Sourcebook.

Univacco Names New Leader of European Headquarters
Taiwan-based Univacco Technology Inc.and Univacco Foils Holland BV now are offering a complete program of hot stamping foil and cold foil. Substantial investments are being made in the research and development of new products and expansion of capacity, including two new state-of-the-art extra wide coating machines.

FSEA Reports Record Number of New Members
Since November 2012, the Foil & Specialty Effects Association Board of Directors has embarked on a letter-writing and email campaign, reaching out to industry peers to demonstrate the value association membership has provided their businesses. As a result of the collective effort, more than a dozen companies have joined the FSEA.

FSEA Launches New Shipping Program
The Foil & Specialty Effects Association is excited to announce a new endorsed member benefit – the FSEA Shipping Program. FSEA has partnered with PartnerShip to develop a shipping program that combines simplicity, excellent service and great savings. FSEA members who enroll in this program save substantial dollars on every shipment – inbound, outbound, small, large and tradeshow.