prototyping the user experience

May 24, 2007

Switch

In Jay Doblin's- Innovation a Cook Book Approach. He talks about switching context as one approach. He points out that "John Arnold taught innovation at MIT by inventing a planet called Arcturus 4 which had very strong gravity, a surface like mud, and spherical people, and super strong materials. His students designed vehicles and other equipment for this weird environment..." I've always been attracted to individuals that were able to switch contexts in their lives. I'm not certain if it makes for great creatives but there are two cases I know for sure. Tadao Ando was a truck driver and a boxer before he taught himself Architecture. Yugo Nakamura was a structural engineer before he became a media designer and artist. How much context are we willing to switch in our designs and our lives?