Oh, wait, that’s what I shout at the TV every time I watch the movie, Road House, whenever it plays on TNT.

She merely stated that most of her patients would disagree with that.

You know what bothers me about that line (admittedly, from one of my all-time favorite movies)? It’s not just that it’s corny. And, it’s not that he somehow manages to sound cool when he says it. No, what really bothers me is that it simply DOESN’T MAKE SENSE!

Of course, pain hurts. By the very definition of the word, “pain”…it hurts. As a “word guy” those things grate on me. (A First-world problem, to be sure.)

Now, had he said, “I have a really high tolerance for pain” that would make more sense. Or even, “my Zen-like-yet-sarcastic-and-macho persona” prefers the tinge of pain to an anesthetic” would be acceptable.

But…”pain don’t hurt”?

Those type of lines can cause “gag-anitis.” Of course, we all know I’m just thinking way too much.

In a recent post we looked at the importance of listening. Just listening; not problem-solving.

While there are times that proactively helping someone solve a problem is very legitimate, paradoxically, not trying to solve a problem is often the best way to have it solved. By simply listening (allowing the other person to be heard) the problem often simply dissolves. Or, just as well, the person solves the problem themselves, which empowers them and helps build another leader.

As mentioned, I’ve had to work very hard at improving myself in this area. When someone comes to me with a problem, I still have to fight my inclination to go into fixing-mode and, instead, just listen. Writing the previous post reminded me of a recent situation in that regard.

On a speaking trip there was a logistical mix-up in one city that caused some distress for the person who planned the meeting, as well as for me. It was really nothing more than a miscommunication but it caused some negative feelings for the meeting planner, and she wanted to speak with Kathy and me personally in order to bring some closure to it.

We did a three-way conference call and she began to relate the story from her point of view. Knowing that some information had been related to her by our mutual client and desiring to put her mind at ease, I began to explain what had happened. Naturally, I did this feeling that — by telling her this — she’d feel better, realizing I understood she was not at fault.

Suddenly, I noticed my Skype Instant Message pop up with a message from Kathy. It simply said:

“Bob, I think she really just needs to be listened to right now. :-)”

Point taken. Kathy was right. She simply needed to be heard. She had been frustrated by feeling that her actions had been misunderstood and simply needed us to listen. Satisfied that was now the case, all was fine.

Meanwhile, I still have a ways to go in the “listening…really just listening” department.

In a recent post we discussed how paying attention to detail and doing those little things right (especially those your competitors don’t do) can set you apart from the crowd and make the big difference in your business.

I was reminded of this last month when arriving at a doctor’s office in West Palm Beach. It was my first visit there and I mistakenly showed up an hour early. When the two receptionists told me this I was a bit upset at myself as that was an hour that could have used to work.

I uttered a self-annoyed, “I can’t believe I did that.”

No response.

Then, “Well, that was an hour I could have made better use of” and shook my head.

Now, as silly as this sounds, I think I wanted one of them to tell me they understood how I felt and were so sorry that happened.

But, they didn’t. They just looked at me and waited. Don’t get me wrong. They were very nice. They just had nothing to say and so, they didn’t. As soon as I left the office I found there were several coffee shops very close and across the street was a strip mall with numerous restaurants. Always having a book on hand, I had lunch and caught up on some reading. Turned into a nice extra hour.

But, here is where the doctor’s team could have shined big in my eyes. Actually, here is how any office could:

Be Prepared: realizing that Bob Burg is probably not the only klutz whose mind goes on absent, be ready when such a patient arrives.

Communicate Empathy: Let them know you feel for them. Suggested language might be, “I’m so sorry that happened. I hope that didn’t cause you too big an inconvenience. Believe me, you’re not the only one who’s done that.” (And, if you’ve done something similar, let them know that, too.)

Provide Suggestions: What amenities are in your area that could be taken advantage of? In this case, a simple, “Fortunately, and if you’re interested, we have both a Dunkin’ Donuts and a Starbucks within three blocks in either direction. There’s also a wonderful strip mall across the street with your choice of restaurants (and name the restaurants).”

Wow — what a difference! Again, please don’t get me wrong. They were very nice. They just didn’t go that extra step. And, it’s leadership’s responsibility to be sure they are equipped to take that step.

Like many, I’m often asked my thoughts regarding the protests taking place, first on Wall St. and now in cities throughout the world. And, my typical answer includes that often annoying term I use, “false premise.” And, truly, I can’t think of anything that is based more on a false premise than this. And, apparently, neither Democratic nor Republican politicians are aware of it.

One often hears it is an assault on Capitalism; that Capitalism and the greedy bankers for which it stands has ruined the economy, creating a 1 percent super-rich and 99 percent everyone else. That seems to be the summation.

However, not one of the protesters is actually protesting against Capitalism. Oh, I know they believe they are. But, they are not. They are protesting against Corporatism, where big business is given special advantages and privileges by the politicians they buy (err, to whose campaigns they contribute). There is a significant…significant difference and it needs to be understood in order to be dealt with effectively.

Corporatism is often referred to as “Crony Capitalism.” I wish that advocates of Capitalism and Free Enterprise would stop using that term because, well, it has the word “Capitalism” in it. And, that confuses people.

So, I’m not telling the protesters they shouldn’t be protesting. I’m only suggesting that what they are protesting is not what they think they are protesting, and they are protesting to the wrong people. Here are my thoughts for the protesters:

“You are right; Wall St. helped ruin our economy. But they could ONLY have done so with all the special rules based on corporatism enacted by government. So, if you want to protest anywhere, it should be in Washington, D.C., and only Washington, D.C.! And protest, not for more rules and regulations, but for government to STOP making rules and regulations that allow both corporations and government-sponsored entities (i.e. Fannie Mae and Freddie Mac) the ability to take excessive risks with no consequences.”

Not that anyone who truly hates the idea of Capitalism/Free-Enterprise will listen. They will only tweet out their disagreement using all the technology made possible by Capitalists/Free-Enterprisers (Holy irony, Batman!). But, at least for everyone trying to intelligently reason out the issue, it will make sense, and cause those on the fence to look a little deeper than the sound bites they are hearing from the usual media outlets.