Alpine Shire enjoying tourism influx with visitor numbers rising 25pc

Tourism operators in Victoria's Alpine Shire are enjoying a boom, as holidaymakers flock to the hills to enjoy the region's natural attractions.

Visitation has risen by 25 per cent in recent months, with part of the increase attributed to the blue-green algae outbreak that drove many visitors away from the Murray Valley over summer.

The Alpine Shire's manager of economic and community development, Elaine Burridge, said the region had also found unexpected interest from overseas tourists.

"We're also getting very high visitation from Indian and Asian markets as well, which is new for us, and we've certainly seen a real rise in visitation from those particular areas," she said.

She said the region's wide range of natural attractions was helping to attract extra visitors.

"Hiking, walking the Murray to Mountains Rail Trail is certainly popular, road cycling is popular, mountain biking is certainly popular, particularly at the Bright Mystic Alpine Park, and the river of course," she said.