What drives us all at bd2, is achieving real business benefit for our customers through brilliantly effective and innovative design, technical and marketing interventions.

Will BentleyMCSD

Managing Director and Owner

what drives us

At bd2, we use creative and strategic thinking, combined with extensive experience, to devise, design, develop and market highly effective digital solutions and coherent brand strategies.

We work within our own structured methodologies and processes, which incorporate the best of recognised leading techniques such as Agile and Prince 2, and have refined these through two decades of successful project delivery.

We provide a full suite of supporting skills and creative services which are delivered by a highly experienced team of professionals which incorporate the skills of the Chartered Designer, Chartered Marketer, Prince 2 Certified Project Manager, BCS Accredited Tester and Microsoft and Umbraco Certified Developer.

We design and build integrated e-commerce and bespoke software solutions which place the user at the centre of our thinking at all times. We use Microsoft’s ASP.net and SQL server framework and the leading Umbraco content management system. We are Umbraco Certified Partners.

We help organisations of all types communicate their brand messages consistently across appropriate channels.

We believe creative thinking provides the spark that breathes life into any design be it for paper or screen - to get it noticed, to grab attention, to make it stand out from the crowd and to help solve problems through lateral thought and innovation.

We know what we want from our online presence and bd2 know how to do it.

Commercial Director

Ralawise

An agency that knows what they’re talking about and listens to what you’re talking about.

Managing Director

Saturn Visual Solutions

We are used to dealing with leading London agencies so we were genuinely surprised to find a local agency with such a high level of creativity right on our doorstep.

Marketing Director

Milliken

We wanted an EPOS system that could be customer facing, that should be as easy to use as a website and of course as beautiful as a website. That look and feel was important.

Marketing Director

Boodles

bd2 and I have done amazing, great business together with real insight. The projects completed for HP are brilliant, high quality and innovative. bd2 - highly regarded and recommended.

Cloud Practice Director

Hewlett Packard Enterprise

It’s not just a design agency - we brainstorm projects and work out strategies together way before the design stage.

Chief Executive Chairman

Datel

We’ve been delighted with the partnership with bd2. The team has consistently exceeded our expectations.

Managing Director

Potters Vifor

We would like to say a huge thank you for all your support. Everyone at bd2 has been lovely and we really appreciate that. People like yourselves are what made a difference to the testimonial and made it such a fabulous success.

Michael McIlorumWigan Warriors RLMMC9 Testimonial 2017

bd2 impressed me with their professional approach and highly developed methodologies. I’ve had a really positive experience and get a sense that we’ll work in partnership for years to come

bd2 has been delivering commercially successful projects since 1998, building invaluable experience and a global client base, to become a leading independent digital agency.

the bd2 story

bd2 was established as a limited company by Will Bentley back in 1998. The business has evolved from those early days of the internet, gaining experience by trading through the dotcom boom and bust, and by learning from delivering ever-more complex projects, into a leading independent digital creative agency.

Will, a designer by profession, strategically built a team of ‘best of breed’ professionals. Each individual bringing their own complimentary skill-set - from design and marketing, to software development and project management - and their experience.

All working within bd2‘s processes and infrastructure which are focused on delivering results and have, most importantly, built the client relationships that define bd2 today.

bd2 now supports businesses of all shapes and sizes from local, regional and national onto global companies including Hewlett Packard Enterprise, one of the world’s largest software companies.

It is the agile approach to customer support that allows the team to deliver one-off design, development and marketing communications projects through to large scale bespoke software implementations all from our own studios close to the centre of Wigan.

digital

Allermuir

website development

L.G. Harris

website development

Boodles

epos solution

Crewsaver

website development

Datel

website development

Milliken - Hediger Garatex AG

website development

Ralawise

website development

Survitec Group

website development

Client:
Allermuir

Part of the £120 Million turnover Senator Group, the UK's largest office furniture manufacturer, Allermuir manufactures design-led furniture for office, leisure and hospitality environments. We have worked with Senator for over 15 years to develop numerous digital solutions.

Project:
website development

Working closely with Senator's design team and the business owners, we have developed a new site for their audiences of architects, interior designers and specifiers. the site is fully mobile adaptive and is built using Umbraco, the leading content management system.

Client:
L.G. Harris

Founded in 1928, Harris is a world class manufacturer of decorating products. The company was awarded the Royal Warrant in 1961 and in 2016 the business was acquired by Norwegian consumer giants Orkla.

Project:
Website Development

As well as leading multiples, such as B&Q who have specific procurement systems for suppliers, L.G. Harris also supplies independent retailers. bd2 has developed an online ordering portal for these customers which integrates with their Sage 1000 system for orders, customer specific prices and accounts.

Client:
Boodles

Established in 1798, Boodles is an iconic British brand which designs, manufactures and retails fine jewellery through its network of boutiques in prestigious locations including Harrods, The Savoy and Bond Street.

Project:
EPOS solution

Working with our technology partners Datel, we have designed and developed a bespoke EPOS solution using Microsoft Surface devices. The solution gives access to all products, including bespoke items, across all stores. The system manages transfers, sales and customer accounts and integrates with a new Sage X3 ERP solution.

Client:
Crewsaver

Crewsaver is recognised as one of the foremost suppliers of lifejackets and dinghy sailing equipment in the world and is a market leader in the marine safety sector. Crewsaver is part of the global Survitec Group which employs over 1000 people in 45 locations.

Project:
website development

We have developed and supported Crewsaver's UK website for several years and recently been commissioned to build versions for the Australian and US markets. The site houses a full product catalogue which is content managed and integrates with their IFS ERP solution.

Client:
Datel

Datel is the UK's largest Sage Business Partner specialising in Sage ERP software. They have also developed a suite of APIs branded as 'Fusion' which extend the functionality of Sage systems. Datel has been a bd2 client for 17 years.

Project:
website development

Following a detailed rebrand process, also undertaken by bd2, we have designed a new corporate site for Datel based on the new branded approach. The site uses an Umbraco CMS, includes many sophisticated UI features and is fully mobile adaptive.

Client:
Milliken - Hediger Garatex AG

US based Milliken is the world's largest privately owned textile and chemicals company with revenues in excess of $3 Billion. Milliken Carpet Europe manufactures high quality modular carpet for commercial applications and has been a bd2 client since 1999. Hediger Garatex are Milliken's Swiss distributor.

Project:
website development

Milliken commisioned bd2 to design and develop a new website for their distributor in Switzerland. The site is fully mobile adaptive and features full screen images.

Client:
Ralawise

Ralawise are a leading global distributor of clothing, apparel and consumable products supplying the garment decoration and promotions industry. They hold over 5 million items in stock across 100 brands.

Project:
website development

bd2 has developed Ralawise's e-commerce solutions since it first launched a site in 2004 to the current site which handles transactions of over £1.5 Million a week. The site integrates with their Sage Line 500 ERP solution to provide live stock data, online ordering, 'manage your account' facility for customers and customer specific pricing.

Client:
Survitec Group

With over 3000 employees in 45 countries and revenues in excess of £400M, Survitec is a worldwide leader in marine, offshore, defence and aerospace survival technologies.

Project:
website development

A large and complex site based on the Umbraco CMS is navigable by territory first, as the group offers numerous brands and services to specific markets. A wealth of product and corporate information is provided within an intuitive user interface.

brand

Network Space

brand development

Datel

brand development

Hewlett Packard/Ericsson

account handbook

Wigan Youth Zone

brand development

Hewlett Packard Enterprise Services

devops marketing

Amberis

brand development

Milliken

dreamscapes

Joining Jack

brand development and marketing campaign

Client:
Network Space

With a property portfolio of over 2.3M sq ft, Network Space is one of the North West's leading property developers specialising in industrial and office premises, it is part of the Langtree group of businesses and was recently ranked as the number one SME in an Insider North West poll.

Project:
brand development

bd2 was approached by Langtree to re-brand their commercial property division as Network Space. The new logo uses dynamic shapes to suggest 3 dimensional spaces, structures, connections, direction and expansion.

Client:
Datel

Datel is the UK's largest Sage Business Partner specialising in Sage ERP software. They have also developed a suite of APIs branded as 'Fusion' which extend the functionality of Sage systems. Datel has been a bd2 client for 17 years.

Project:
brand development

Following a detailed review process incorporating sector and stakeholder research and workshops with the leadership team we helped the company devise a new brand strategy. A roll-out program included modified logo, secondary language, strapline, marcomms and brand guidelines.

Client:
Hewlett Packard/Ericsson

HP are one of the world's largest technology businesses with revenues in excess of $100 Billion. Their Enterprise Services division provide outsourced IT services to Ericsson within a $1.8 Billion 5 year contract. bd2 worked directly with the account management team in Sweden and has been an approved supplier to HP since 2009.

Project:
account handbook

The design, copywriting, rationalisation and creation of content, art direction of photography and production project management of the account handbook. Over 80 pages of content in tabbed sections are housed in a binder with magnetic clasp closure. The document outlines service delivery goals, relationship management and hierarchies.

Client:
Wigan Youth Zone

Wigan Youth Zone is Europe's largest and houses a sports arena with climbing wall, basketball courts, five-a-side football pitches, dance studio, gym, media room, recording studio, cafeteria and mentoring rooms all manned by a staff of 50 to support for the town's teenagers. bd2 is a patron.

Project:
brand development

bd2 undertook an in-depth process with stakeholders and users to identify a set of brand values and to research target audience influences before developing a new marque which is based on letterforms from the initials to suggest dynamic direction, positivity and connectivity.

Client:
Hewlett Packard Enterprise Services

HP are one of the world's largest technology businesses with revenues in excess of $100 Billion. Their devops team based in Newcastle develops and manages IT solutions such as the Universal Credit platform for the DWP. bd2 has been an approved supplier to HP since 2009.

Project:
devops marketing

bd2 carried out a consultancy exercise to rationalise the key messages for the devops offering distilling them into 5 key attributes. We have then developed a strategy, sub brand, marketing collateral, a corporate video and advertisements to promote the service with HP, to government departments and other potential clients.

Client:
Amberis

Parker Colby provide specialist 'After The Event' insurance services to personal injury solicitors. They took the strategic decision to rebrand following regulatory changes in the personal injury legal process.

Project:
brand development

bd2 was approached by Parker Colby to develop a brand for a new service including name origination. The chosen concept uses Amber as a metaphor for insurance products and has been rolled out across all marketing communications and their online presence.

Client:
Milliken

Milliken Carpet Europe is a division of US based Milliken Group, one of the world’s largest, privately owned, textile and chemical manufacturers. The company has over 35 facilities across the world and over 7,000 employees.

Project:
Dreamscapes

Dreamscapes, a range of modular flooring for the hotel market, is just one of the many branding projects we delivered for Milliken over a 12 year period. The brand was rolled out across literature, product presentation cases, direct mail, advertisements and a microsite.

Client:
Joining Jack

Andrew and Alex Johnson decided to launch a charity following the diagnosis of their son Jack with the incurable disease Duchenne Muscular Dystrophy. The charity's aim is to raise funds to supported research into finding a cure.

Project:
brand development and marketing campaign

bd2 has support the charity by developing the brand, marketing materials and strategies. Campaigns have included the 'JJ' salute of linked fingers which has swept through the sporting world and a successful viral video campaign. From a standing start and with no budget, the charity raised £1M in its first year.

your digital journey starts here.

In the universe of digital noise, your audiences are waiting to interact your products and services. We can help you get things off the ground.

We're always looking for people with the right abilities, skill-set and attitude to further develop our business - in fact we've often recruited when we haven't been recruiting because we recognised these abilities.

working at bd2

We believe that our high staff retention levels reflect real job satisfaction made possible by a combination of the working environment, the variety and challenges of the work we undertake and the excellent rewards and benefits we offer. We have dedicated development and design studios, free parking and a central location - which is just a 10 minute walk from Wigan town centre and its mainline rail station.

There’s no such thing as a free lunch - except at bd2 as lunch is included for staff. It's a tax free perk which saves £££s, we have a box of fresh fruit delivered from the local market every week - just help yourself and bean-to-cup coffee machines for real, fresh coffees.

Our people are the most important part of the business so we offer a private health package and a company pension scheme.

We take a very flexible approach to the working day and are happy to adapt to meet anyone's needs.

We also provide structured training and mentoring support. We're into government voucher schemes, including childcare vouchers and the cycle to work scheme, [we have a shower installed] as they're really tax efficient and very helpful!

As well as random social events, such as a summer BBQ in the car park and Christmas cocktail bar, we all go out to a local restaurant once a quarter for a company lunch. We shut the offices for the whole festive period, gift some free holidays and take everyone away for a weekend.

Finally, we have a completely open recruitment policy and are interested in talking to the right people regardless of race, religion, colour, gender, sexual orientation, nationality, disability, age and the football team you may support – yes, even Manchester United.

We aim to make a positive contribution to society, to our community and to encourage the links between industry and academia.

community and education

We try to make a positive contribution to our community and to society in the best ways we can and believe we add most value by contributing our skills and services. To that end, we have provided work for charities such as The Bread and Butter Thing, Hope for Children, Joining Jack, Wigan Youth Zone and The Wigan 10k all on a pro bono basis.

For example, we donated our time and resources to create the brand, website, digital and viral marketing campaigns for the Joining Jack charity. This work helped raise awareness of the charity supporting them as they gathered a million pounds worth of donations in around 12 months - from a standing start and with no budget.

We're passionate about the link between academia and industry as we recognise that the next generation of designers and developers need to be skilled appropriately.

We try to take all the opportunities we can to make a positive contribution to education so have provided placements for students, under graduates and graduates which has led to several full-time appointments, both within bd2 and within the wider network of our suppliers and clients.

We have also contributed our time to support careers days, given talks and presentations in schools and colleges, set project briefs, delivered critiques, provided evaluation, sat on steering committees and generally supported education in any way we can.

We're always happy to hear from any organisations, charities and institutions which may benefit from our support.

Please contact bryony@bd2.co.uk with some basic information and we'll let you know if and how we'd be able to help.

Please read the following terms and conditions of use before using this web site. In using this website you agree to these terms and conditions of use.

This web site is operated by Bentley Designs Limited Trading as bd2, bd2 Studios, 55 Kenyon Road, Wigan, WN1 2DU. Tel: 01942 234900. If you have any queries about this web site, please contact us, at the above address or email enquiries@bd2.co.uk

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