Is Pippa Middleton all about the bottom line?

”Widely publicised photographs of Pippa’s shapely behind have made 'bum envy' a part of everyday conversation for women all over the UK," said Debenhams spokeswoman Michelle Dowdall.
"She has set the standard for how a perfect rear should appear. Buying a pair of padded pants gives instant results compared to hours and hours of working hard in the gym – and cost a lot less too."