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I have two data points on this: first working for Digital, and more recently working for Nokia both in Finland and US.

Not that backrubs have been involved in my career development, but yes, in both cases working for an American company or an American branch instantly introduced weird Dilbertian "mission statements" hanging on the walls, and touchy-feely-smarmy HR assaults on intelligence like "diversity sensitivity training", "group bonding exercises", and fascinating middle-management infatuation with inane meetings.

Maybe all that's not American per se, but at least I've noticed a trend that the more American business culture I'm subjected to, the more of the above I get.

This "Americanism" has likely infected most capitalistic countries as the US branches of companies relocate for cheaper labour and other markets...but it's the superficiality of this 'caring for the individual' that makes everyone think immediately that it's American. "We care about you as an employee so we just cut your health benefits and extended your hours in order to give the CEO a $2 million bonus".

Hey, just imagine the spandex-clad Mantis declaring it's group neckrub day when Nokia cuts the fitnes