Anne-Sophie Chaxel appointed assistant professor of marketing in Pamplin College of Business

She is one of six new full-time faculty members at Pamplin this fall. Their addition reflects the college’s commitment to hiring tenured and tenure-track faculty to further strengthen its teaching, research, and business outreach, particularly in the areas of business intelligence and analytics, innovation through entrepreneurship, and international programs.

Chaxel received her Ph.D. in marketing from Cornell University. She has a master’s degree in marketing research from Paris-Dauphine University and a master’s degree in management from HEC Paris.

Her research focuses on understanding biases in consumer judgment and decision-making. Her work is organized in three streams. The first examines the causes of biased decision-making (why are we biased?). The second traces the cognitive processes by which biases influence consumer choice (how do biases influence our choices?). The third proposes tactics to mitigate biases (what factors influence biases?).

Her work has appeared in Psychological Science, the Journal of Consumer Psychology, the Journal of Experimental Social Psychology, Judgment and Decision-Making, and the Journal of Behavioral Decision-Making.

Chaxel joins Virginia Tech from McGill University, where she has taught since 2012.