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IMBA’s Dice to head new Bohm Strategy Center

BOULDER, CO (BRAIN) — Jenn Dice is joining Bikes Belong next February as vice president of government relations. In her new role she will work with members of Congress, the administration, key federal agencies and national bicycling organizations, including IMBA. She also will head the Bohm Strategy Center, a new Bikes Belong project.

The Bohm Strategy Center is named after longtime Bikes Belong board member and staunch bike advocate Leslie Bohm, who passed away earlier this year. It will be based in Boulder, Colorado, and serve as “bicycling’s war room” according to a release from the national advocacy group. It will be a repository of information on bike businesses, key contacts, allies and supporters, and it will be made available to Bikes Belong’s partners and allies.

Dice led the International Mountain Bicycling Association's government affairs department for more than a decade, during which time the national trail advocacy group secured partnership agreements with the National Park Service, U.S. Army Corps of Engineers, Bureau of Land Management and the U.S. Forest Service. Outside Magazine included Dice in its list of top 25 outside influencers last November.

“Jenn is dynamic, smart and focused,” said Tim Blumenthal, president of Bikes Belong, who originally hired Dice to work at IMBA when he was that organization’s executive director. “She will help Bikes Belong and bicycling become more politically effective. She, and everyone at Bikes Belong, will also continue to work closely in partnership with IMBA on key trail access and trailbuilding opportunities.”

Dice previously worked as a lobbyist for city and county governments and as a press director for both the Colorado state House and Senate. She has completed the Leadville 100 mountain bike race 13 times. She also is a longtime member of the Coalition of Recreational Trails, Outdoor Alliance and the America Bikes Coalition.