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06 December 2017

Fifth Rack opens in White Plains

Fifth Rack, is a fashion, beauty and lifestyle store that houses up and coming brands. It also features some products that you can't find in malls or other retails stores, plus some popular global brands as well. Their first store in BF Paranaque has become a go-to store for fashionistas in the South for unique fashion items from rising local brands and designers. Recently, Fifth Rack opened their second store in the North (in White Plains, Quezon City), which makes me happy, this second branch is near me, woohoo!

Miel Villamor, Owner of Fifth Rack, shares "I'd like Fifth Rack to be a one-stop shop for all sorts of unique apparel for men and women, but also items for kids, home items, and beauty products. We want to establish the image that we have something for everyone, from teens, to young professionals to even moms and titas."

This proves to be true during my visit to Fifth Rack, they had a good selection of brands in the categories of fashion, beauty, home essentials and even food items. There is also a clear sign of promoting homegrown brands, unique finds and some popular global brands as well. Surely, there is something that would catch your eye. Here are some of the products you'll find at Fifth Rack, White Plains:

Packable and convertible shopping bag and backpack from Notabag

Unique shoe designs in colors you'll love

One of my favorites would have to be these lovely fan earrings from Plaza Polanco.

It can instantly take an otherwise plain outfit to a higher level.

Bags from Carmelo PH in neutral colors

Loves these rope bracelets from Armed 550.

Pair them with your casual watch and you're good to go!

Another favorite is Mantra for their selection of shoes.

My choice would have to be their satin mules with the long ribbon that you wrap around your leg.

Fun and colorful socks

There are also bags from MiCa & Co.

I just love their crossbody bag that converts to a clutch.

They also have clothes for sale

Hoodies and statement shirts from MDSN

Top from Nicart, Socks from Mumble MNL, Trouvaille Shirt and Hair Accessories from Little Via

Villamor also describes the store as a sort of training ground for start-up brands and designers to get their first taste of having a shop. A whole slot at Fifth Rack costs P8,000/month. Meanwhile, half a slot costs P4,500/ month.

"This is a good way for brands and designers to get their brand out there and get to know their market taste without the hassle of trying to set up their own shop. For the amount of money they'll be paying, they can have their own signage and spot at the store," she states.

I think that Fifth Rack is a good platform for new brands to have a physical store other than having an option to just sell on social media and the internet. It provides a bigger audience, plus it is also an avenue for consumers to see the actual product on the shelf, perhaps be able to get the correct size, or take a whiff of the scent they'd prefer.