Core Story

Use market research wrapped within the Core Story ™ sales model to stop selling and start education!

Only 3% of your target market is looking to buy right now!

Regardless of your product or service, by leading with product data, features and benefit selling techniques, you will only appeal to 3% of your target market at any given time. Of the other 97%, 6-7% are open to it, but not currently looking, while the other 90% are divided into three nearly equal categories:

Not really thinking about it right now.

Think they’re not interested (but might be, if you did a good job at presenting to them.)

They KNOW they’re not interested.

The Core Story opens up the buying pyramid, appealing to your entire target market by using market data, rather than just product data.