The new-age Digital Marketing strategies are being adopted by plenty of businesses today. Online marketing has enabled reaching a wider audience since the use of the Internet has taken a rise. SEO is one of the effective Digital Marketing strategies being used widely. It uses efficient websites and diverse on-page/off-page techniques to market a business.

With Manipal ProLearn’s course on Search Engine Optimization, you will develop skills in using open-source content management systems and aligning to the tech stack required for SEO. You will build prowess in applying the right SEO strategy and apply various techniques to evolve SEO algorithms. You will also learn how to evaluate digital marketing strategies and identity the right measures to set marketing objectives. The course helps you enhance your skills in Digital Marketing and paves way for a brilliant career in the same.

Through the vast curriculum, assignments, projects and case studies incorporated in the course, you will gain adequate knowledge about Search Engine Optimization. By the end of the course, you will be able to decide on and apply relevant SEO strategies and evaluate their results. You will

Understand how search engines work.

Learn how to prioritize strategic options for boosting customer acquisition, conversion and retention.

Understanding the importance of keywordsKeyword PlanningLeveraging long tail keywords for rankingConducting competition surveyBalancing content between search engine efficacy and visitor’s needUnderstanding semantics and using it for creating content

Definition off-page SEO and its advantageUnderstanding the tactics of Link building for SEOUsing social bookmarking for off-page optimizationApplying guest post techniques to build authorityUsing online public relation to aid off-page SEOLearn other methods of link buildingDo’s and don’ts of link buildingDifferentiating white hat and black hat techniques of link buildingUsing do-follow and no-follow in the right mannerAligning link building with search engine ranking guidelines

3.1 SEO Management

Understand the nuances and techniques for local and international SEOPlan your SEO effortsTrack and analyze your SEO implementation / SEO Tracking and AnalyticsUse different SEO tools for optimizationConduct SEO auditStay ahead in SEO game with the future evolutionsDefine the role of SEO in ORM

3.2 Websites and Microsites

Development PlatformsDomains and ServersContent Management SystemBasics of Web StructureLanding Page and MicrositesWebsite design elementsUser Interface and User ExperiencePrinciples of Web architectureWeb copywritingUsage of fonts and white spacesThinking like your visitorsDos and don’ts of website