Persuasive UX: Creating Credibility

Author

Released

5/7/2014

Credibility is currency with online audiences. By knowing how concepts like social proof ("if other people do it, so can I") and authority affect your audience or customers, you can build your credibility and influence their behavior. Dive into this course to learn more, and start putting these concepts to work for you.

Want more persuasive design techniques? Check out the rest of the courses in Chris Nodder's Persuasive UX series.

Skill Level Intermediate

20m 39s

Duration

31,585

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(xylophone music)- Hello, I'm Chris Nodder.Welcome to persuasive UX creating credibility.In this course, we'll focus on a set ofpersuasive design patterns that rely on thecredibility of the persuader to change people's behaviors.It's curious how much of our behavioris governed by what we see other people doingand how we respond to people in positions of authority.The persuasive techniques we'll cover in this courserely on concepts such as social proofthe idea that if other people are doing somethingit must be acceptable, and credibility the trust we putin people who claim to know what's going on.

I'm sure you'll find some interesting ideasin this course, so let's get started.