Stuart Elliott: Jessica Simpson and Budget Get Hitched for New Campaign

Decades ago, a campaign urged soda drinkers to "Be sociable, have a Pepsi." Now, the many ways that a certain celebrity is sociable on social media has helped a marketer choose her as the star of its new campaign. The marketer is Budget Car Rental, part of Avis Budget Group, and the celebrity is Jessica Simpson (pictured above), known for films such as "The Dukes of Hazzard," songs such as "I Wanna Love You Forever" and the reality TV series "Newlyweds: Nick and Jessica," which featured her and her then-husband, Nick Lachey.

Stuart Elliott now reports exclusively every week at MediaVillage.com.
Stuart has spent more than three decades covering advertising, marketing and media. He is perhaps best known as the advertising columnist of The New York Times, a post he held from M...
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