Batkid – Obama’s master class in how to use Vine

The heart-warming story of how thousands of people in San Francisco turned out to help a boy recovering from leukaemia fulfil his wish to be Batman has made the news headlines all around the world.

But just when you thought it couldn’t get any schmaltzy along comes this amazing Vine video from Barack Obama. I’m still cynic about how Vine can be used for public relations or corporate communications as I’ve seen very few good corporate, government or political examples. But this is one that gets it right (if you’re not familiar with Vine videos you need to click on the speaker icon on the top left of the video to hear the audio – and you need to hear the audio on this one):