Advertising: Building relationships with our customers

Saturday

Nov 10, 2012 at 11:30 PMNov 11, 2012 at 1:23 AM

Susan E. Burtchell DIRECTOR OF ADVERTISING

It’s all about you. Yes, you. You, as the business owner. Our role in the advertising department of the Telegram & Gazette is to convene the community of local business with our readers. We think local community advertising is one of the earliest and strongest forms of social media.

In today’s digital world, it is more essential than ever for local businesses to have a strong marketing strategy in place. An effective strategy requires a deep understanding of how a company’s products and services meet the needs and desires of their clearly defined consumer.

Advertising is a major component of a successful marketing plan. Successfully executed advertising programs can result in market share growth and reinforce customer relationships that create value for both the business and the consumer.

Over the course of a year we have thousands of conversations with local businesses. And while they are experts in their field of business, many find challenges in deciphering how to adjust their overall marketing strategy in this ever changing digital world.

With the explosive adoption of the internet in recent years, combined with its ability to level the playing field competitively, businesses are on the right track to redefine how to go to market.

And if the internet isn’t enough to give every local business a “gut check,” hold on to your hats, because emerging mobile devices will disrupt traditional marketing strategies 100 times more than the internet did and at a faster pace.

That’s where we can help.

We are immensely proud of the 60-plus people at the Telegram & Gazette that represent our award winning sales and design department employees. Collectively we have well over 1,000 years of experience in creating successful advertising programs for businesses within our market.

We are your neighbors, friends and relatives that are vested in our community and deeply motivated by the success of your business.

Our employees have the benefit of being employed by the No. 1 media organization in the world, the New York Times Co. We area proud business unit of the company’s New England Media Group with the Boston Globe, Boston.com and Globe Direct.

What this means to our local community is that our employees receive world class training and access to the best in technology, research and resources. Our company is vested in continuing as a leader in innovation in the digital and print space, and we welcome you to enjoy this successful journey with us!

We offer you our professional consulting and design services — individually or collectively based on your own business needs or the needs of your local community organization.

We will provide you with the latest research on consumer behavior in Worcester County and how you can leverage this new information to the benefit of your business or organization. We can provide ideas for successful multimedia advertising programs that will ensure your message is being delivered to your target audience.

These services include creative ad designs from our award-winning staff. And with our local market reach growing — at 63 percent or 390,000 local adults — we are confident we can meet the needs of your business. Give us an hour or two of your time and in return we can share some best business practices for your business category for today and into the future.