Abuissa Racing

challenge

The Abuissa Racing Team are a Qatari team who have representatives in the Cross country Rally World Cup and Dakar Rally. They approached us to develop a new brand identity which represents them and their high-octane sport.

solution

We developed a new brand identity that is bold, fresh and dynamic, one that can clearly be recognized on the rough terrains of the cross-country circuits. Its tall font stands proud and represents the achievements of the team, whilst the angles and sharp edges represent the passion of the team. We implemented the brand across on the teams rally and MX kits, team hoodies, t-shirts and team tent. We are currently in the process of developing designs for the motor vehicles themselves.