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9.02.2012

Fly Emirates: Sponsorship on the Real Madrid shirt from 2013

Bwin became official sponsor of Real Madrid in 2007 replacing Benq Siemens. The Austrian betting company signed an initial agreement for three years at 15 million euros net per season. The white club and Bwin renewed this partnership through 2013 with an improvement: 20 million euros per season.

This sponsorship so juicy has been under problems last months by the complaint filed by the Spanish company Codere against the current Real Madrid sponsor, because Codere thinks Bwin was exercising unfair competition in promotions in Spain, because its headquarters is in Gibraltar what relieved them of having to submit to legislative controls. With the new Gambling Act in Spain (2012), the online bookmakers are subject to tax and therefore their benefits and the different sponsorships were in danger. A situation that Real Madrid saw to come from July last year, when signed with Fly Emirates a sponsorship as official airline (is the largest airline of the United Arab Emirates: a fleet of over 140 airplanes and has an average of 2,400 flights per week).

The head of the company in Spain, Fernando Suarez de Góngora, said last year: "I would like to see Fly Emirates on the shirt of Real Madrid. I hope it happens soon". The deal is already agreed for 2013-14. The sponsorship will have a duration of five years, 22 million euros tax free per year. With this increase Real Madrid will become the third highest-paid team in Europe (Man. United -AOL- receives 33 millions, and Barcelona -Qatar Foundation- has an income of 30). Real Madrid wll share sponsor with Arsenal, Milan, Paris Saint Germain, Hamburg, Olympiakos and Raja Club. Now, Fly Emirates want to implement their model with the Gunners. It is the main sponsor of the London club and the construction of their new stadium was financed by 75% (115 million euros) by the airline. They have offered Real Madird about 53 million a year to change the name of the stadium to 'Fly Emirates Santiago Bernabeu'. In the club, despite the tempting financial offer, have rejected the idea because for the the fans the Santiago Bernabeu is more than a football field. A Sanctuary and a symbol.