Inklings success is based on transforming standard electronic texts into interactive delights through the use of five major feature areas including Price, Search, Quiz, Media Integration and Social integration. Together these features mean textbooks from Inkling are significantly easier to learn from than standard textbooks.

The use of video lectures to supplement medical learning is only set to develop and this is a fine attempt. The quality of the content is first class however there are a number of improvements that could be made to significantly improve understanding whilst watching the videos.

Inkling has identified a new market created by the introduction of tablet computing and has ensured their success as a result of clever thinking and unique selling points. Unique features such as purchasing books by chapter, integrating a range of media into each text are very interesting and the release of Inkling 2.0 has brought about social integration. The result is an electronic textbook based on a real book but by all intensive purposes is far more accessible and easier to learn from

The future of mHealth is “infrastructure independent care” according to Don Casey, CEO of the West Wireless Health Institute and Managing Director of the recently launched West Health Investment Fund, two of the most important initiatives in the entire mobile health industry.

iMedicalApps is an independent online medical publication for medical professionals, patients, and analysts interested in mobile medical technology and health care apps. Our physician editors lead a team of physicians, allied health professionals, medical trainees, and mHealth analysts in providing reviews, research, and commentary of mobile medical technology. Our publication is heavily based on our own experiences in the hospital and clinic setting.