The Difference Your Business Sound System Can Make

Have you ever walked into a shop because you liked the look of an item in the window?

Or into a bakery because you liked the smell of the pastries?

Or even walked away from a business because you didn’t like the way it sounded?

The point is, customers’ senses play a big part in where they choose to spend their time. And your business sound system can have a big impact on how people perceive your Fort Wayne, Indiana shop or restaurant.

In this blog, we’ll show you how the right music can influence customers’ behavior and how you can maximize impact with the right equipment.

How Music Influences Behavior

What you listen to can have a big impact on what you buy – and what you want to eat. This idea was proven by a recent psychological study.

According to the Association for Psychological Science, professors Adrian North and Lorraine Sheridan of Curtin University and Charles Areni of Macquarie University hypothesized that different genres could have an influence on what people chose to eat.

In one experiment, subjects were put into different rooms and given menus with different countries’ cuisines.

In each room they played a different country’s music.

In almost every case, the subjects chose the corresponding food option. The American music room chose American food, the German music room chose German food.

The conclusion was obvious: Music has a big influence on behavior.

How to Take Advantage of Music’s Impact

If you’re a business owner, you may be wondering how to take advantage of this concept. The answer is simple: distributed audio.

Integrating a sound system in your workspace is a great idea, whether you’re running a restaurant or a shop.

A smart sound system features centralized control and hidden components. Customers should be able to listen to the music without seeing the speakers.

And your staff should be able to control your system with a touch of a button.

With a single controller, they should be able to adjust the volume in separate zones, choose playlists and stream the appropriate music for any occasion.

Plus, each component should be neatly racked in an unused closet or back room, for easy maintenance.

Are you interested in learning more about how a business sound system can impact your customers?

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