Elements

Curating Content: A Few Principles and Tools to Guide Your Efforts

The concept of content marketing is not new, but it has certainly been spreading like wildfire. While the awareness and implementation of content marketing continue to rise, the need for curating content becomes even more apparent.

When you begin any content marketing initiative, you'll quickly realize how difficult it is to churn out incredible content regularly.

"Curation" is derived from "curate," or the person in charge of a collection at a museum (among other, earlier meanings). A museum curator's responsibilities include gathering pieces of art that are high quality and relevant to the museum's collection.