Oolaboo: Embrace Your Inner & Outer Beauty

Oolaboo was founded in 2011 by brothers Richard and Jeroen Wilmink from one starting point: beauty on the outside can be achieved by taking care of your interior life. While the whole world concentrates on the beauty on the outside, the brothers are inspired by beauty on the inside. All Oolaboo products are therefore as natural as possible: free from parabens, sulphates, and mineral oil. The brothers love animals and that is why the products are never tested on animals.