Google To Call New Mobile Operating System Android KitKat

Sep 6, 2013

Google recently announced the name of the latest version of its Android mobile operating system -- Android KitKat -- after Nestlé's popular chocolate and wafer confectionery.

According to the release, Android has been developed by the company's engineers under sweet-themed names ever since the release of Android Cupcake in 2009 and continuing in alphabetical order until the most recent version, Android Jelly Bean.

"We couldn't imagine a better name for our Android K release than the tasty chocolate that's been a favorite among the team since the early days of Android," said Marc Vanlerberghe, director of Android marketing, in a prepared statement.

"We're excited to announce this partnership with Android, the world's most popular mobile platform, which will help us to enable even more Kit Kat fans to enjoy their break," said Patrice Bula, Nestlé's head of marketing.

"Kit Kat is one of the world's top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement," he continued. "We continue to build on its strong digital presence with interactive, creative branding campaigns."

To mark the release of Android KitKat, more than 50 million specially branded Kit Kat bars will be available in 19 markets including Australia, Brazil, Canada, Germany, India, Japan, Middle East, Russia, the U.K. and the U.S.

The packs will lead consumers to the Website android.com/kitkat where they will have the opportunity to win prizes including a limited number of Google Nexus 7 tablets, and credits to spend in Google Play, Google's online store for apps, games, music, movies, books and more. A small number of Android robot-shaped Kit Kat bars will also be offered as prizes in selected markets.