Coca-Cola piloting Swiss sparkling water in Atlanta

Coca-Cola is gauging interest in a potential newcomer to its U.S. sparkling water portfolio with a pilot project in Atlanta.
The Coca-Cola Co. hosted a tasting of its Valser water at Kevin Rathbun Steak on Thursday, pitching it as "America's first taste of Switzerland's finest water." It's part of a one-month campaign being tested at restaurants around the Big Peach.
Coca-Cola acquired Valsar in 2001 and its "made by mountains" marketing has proven popular in Switzerland. Meanwhile,...Read more ...