A map of the AR world

The IIAR’s new research on international AR has prompted an interesting question: how big are the analyst and analyst relations communities outside North America?

It’s a useful question, because some vendors have not allocated their effort in the way that the analyst firms (and their competitors) have done. You still see organisations where nine out of ten AR professionals are still in North America. In contrast, the AR Intranet (our database of analysts) shows that around four out of every ten analysts are outside North America.

That’s also reflected by the readership of this website (both AR people and analysts), shows in the map above. On the basis of the last month, half the readers are in Northern America, a third are in Europe, and most of the rest of you are in Asia-Pacific.

If you’re one of those organisations where the AR effort isn’t focused on where the analysts are, then read the IIAR’s most recent paper on best practises on International AR.

Post navigation

1 thought on “A map of the AR world”

In my experience as well, within BPO the increasing offshore trend makes more and more positions go to Asia. Good future for business as a whole, change in work needs in EU and America, providing a nice learning opportunity for us.

Comments are closed.

Search

Search for:

Subscribe

Get your regular update

Influencer Relations

First Name *

Last Name *

Business Email *

Would you like 'Influencer Relations' and/or a call about analyst relations? *

Influencer Relations

Call me

Is there anything else we can help with?

We collect your email address for the purpose of sending you newsletters about our activities and important events organised by relevant organisations. By subscribing, you give us consent to use the data and for the purpose specified above. You can change your mind at any time by clicking the unsubscribe link in our email footer, or by contacting [email protected] We will treat your information with respect. For more information about our privacy practices please visit our website. By subscribing, you agree that we may process your information in accordance with these terms.