"All that I'm able to say at this point is that the
matter has been amicably resolved," says Albert Watkins, a lawyer for
South Butt at St. Louis's Kodner, Watkins, Muchnick, Weigley & Brison.
"You don't know how much it pains me to only say that."

Calls to Bryan Cave IP partners Michael Kahn and David
Roodman in St. Louis, who represented The North Face in the matter, were not immediately returned. Bryan Cave represents North Face along with G. Roxanne
Elings, cochair of the trademark and brand management practice at Greenberg
Traurig in New York. (Elings was also unavailable for comment at the time of
this post.)

While there's no telling what prompted the settlement, as of 6 p.m. Friday, South
Butt's Web site was still running, and there was no indication it was coming down any time soon.

The most recent post on South Butt's Facebook page, meanwhile, states that
founder Jimmy Winkelmann, a freshman biomedical engineering student at the
University of Missouri, was "partying hard in Panama City with South
Butt." Watkins said the settlement did not prevent his client from handing
out merchandise while in Florida on spring break.

"Jimmy was down in Panama City having a great deal
of fun, enjoying a number of young ladies who enjoyed themselves donning and
sporting South Butt wear," Watkins says. "He immediately returned to
Panama City to give away many more T-shirts."

The settlement does not require approval of the federal
district court in St. Louis where North Face filed the case three months ago.