The information dissemination strategies in the community have different challenges, depending on our capacity to access the target audience, the targeted area and the type of media required. Each region has its own characteristics of geography, social and cultural characteristics which will affect the reach of mass media and the impact it has on local indigenous communities. Accurately selecting the type of media for specific communities and age groups is highly important. In turn it will maximize the ability to achieve the strategic objectives planned for the campaign.

IDEP Media designs multimedia campaigns, which are practical, economic and effective. They are made in highly graphic formats (more pictures and fewer words) and appropriate for low literacy environments as well. In making our media campaigns we always try to adapt it to the local culture in each area, and to empower the local potential to add value to a media campaign.

IDEP Media has experience in conducting campaigns in the community, whether small or large scale. IDEP Media can create a media campaign with the high quality, such as ad creation TV/radio, posters, banners, brochures, interactive media, community and competition event.