AdsOptimal is Currently Down

I started using AdsOptimal as an advertising network at the beginning of 2016. I was pretty pleased with them, they had relevant ads, and payment rates higher than AdSense. Well the party may have come to an end. Starting earlier this month AdsOptimal stopped serving ads. When I logged into AdsOptimal I was created with message you see above.

The following additional messages were also posted:

Dear AdsOptimal Publisher, I am writing to inform you that we are experiencing technical issues the we are currently addressing with our engineering team as quickly as we can. You may see a sudden drop in your revenue dashboards as a result of this change, but please trust that we are doing everything we can to bring our service back online and provide you with amazing ads that seamlessly fit into your sites. We ask for your patience and will update you as soon as we are able to resume our service. Thank you for being a publisher with AdsOptimal and choosing us as your monetization solution. We will reach back out with more information, so no need to reply to this message. Best, AdsOptimal Team

A few hours later it was followed by this message:

Dear AdsOptimal Publisher, I wanted to follow up since our last message to provide an update on the technical issue that we mentioned we were in the process of addressing. At this point, we are still fixing the issue and currently will need to temporarily suspend our service until we are able to turn advertiser demand and revenue back on. We ask for your patience and will update you as soon as we are able to resume our service. Thank you for being a publisher with AdsOptimal. Once we have advertiser demand and revenue back in our system, we will message you so that we can continue to provide a great monetizations solution for your website. We will reach back out with more information, so no need to reply to this. Best,

While this was referred to as a “technical” issue, I suspect this is really a financial issue. Of course I immediately requested a payout for my remaining balance, I was shortly faced with the following message.

Which leads me to believe I most likely will never see this money. I suspect AdsOptimal will be out of business shortly. To make matters worse, their failing javascript was destroying my pageload performance. At this time I’ve pulled all AdsOptimal scripts and replaced with AdSense. I would suggest most publishers do the same.

Ravi, I would be very surprised if Adsoptimal ever comes back online. I have a feeling they owe Publishers a lot more than they can pay and they are packing up shop with what they have left. It’s unfortunate that they stole from most of us.