Meridian

Whether it’s helping a client choose the next wave of retail bank locations in Toronto, build wireless towers in Russia, or reorganize sales force territories in the United States, Meridian answers the age-old question of “where.”

Today there is more spatially indexed data available than ever before. That data, combined with the right tools and approach, can help organizations create new efficiencies in their core operations, find ways to better target their customers, build leaner operations, and make smarter strategic decisions.

In the transportation and logistics sector, for example, combining BCG’s geoanalytics and cost modeling solutions can result in algorithms to identify which delivery depots to target for more efficient household coverage. In marketing and sales, geoanalytics data can help businesses compare current territory coverage with workloads, uncovering imbalances and gaps that, if remedied, would vastly improve sales.

Meridian analyzes distance, proximity, and other geographic data relationships. With built-in apps and advanced analytical capabilities, consultants can combine client and public data to create dynamic visualizations. The result is a graphic map that can unlock new insights and spark fresh discussion.

A leading global beverage brand wanted to reduce delivery distances and improve transportation schedules. Meridian analysis identified several ways to optimize the distribution network and logistics routes. By changing the existing province-based delivery routes to hypothetical nonprovincial routes, the company projected a savings of 33,843 kilometers.

The Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

BCG uses cookies to improve the functionality, performance, and effectiveness of our communications. Detailed information on the use of cookies is provided in our Cookie Policy. By continuing to use this site, or by clicking "I agree," you consent to the use of cookies.