Micromax Bolt A 35 phone on Android Gingerbread priced at Rs 4250

The new cost effective phone enables Micromax to take on Nokia’s Asha series and Samsung’s REX series of Smart feature phones in India. Price of Samsung’s REX series in India starts from Rs 4280 to Rs 6490.

According to HIS, there will be 653 million feature and entry-level mobile phones shipped globally in 2013.

Samsung will launch REX series across a number of the world’s fastest growing markets.