Weâ€™ve created more than 800 content campaigns at Fractl over the years, and weâ€™d be lying if we told you every single one was a hit.

The Internet is a finicky place. You canâ€™t predict with 100% accuracy if your content will perform well. Sometimes what we think is going to do OK ends up being a massive hit. And there have been a few instances where weâ€™d expect a campaign to be a huge success but it went on to garner lackluster results.

While you canâ€™t control the whims of the Internet, you can avoid or include certain things in your content to help your chances of success. Through careful analysis weâ€™ve pinpointed which factors tend to create high-performing content. Similarly, weâ€™ve identified trends among our content that didnâ€™t quite hit the mark.

In this this post, Iâ€™ll share our most valuable lessons we learned from content flops. Bear in mind this advice applies if youâ€™re using content to earn links and press pickups, which is what the majority of the content we create at Fractl aims to do.

In this week's Whiteboard Friday, we are going to be going through some different ways you can track down old URLs after a site migration. These tactics can be incredibly useful for new clients that have just performed a redesign with less than ideal preparation.

I'll be presenting eight ways for you to track down these old URLs, but I would love to see some of your own methods in the comments below. Happy Friday everyone!

Video Transcription

Greetings and salutations SEOmoz fans. My name is Michael King. I'm the Director of Inbound Marketing at iAcquire. I'm also iPullRank on the SEOmoz boards and on Twitter.

So today what we're going to talk about is eight ways to figure out old URLs after a failed site migration. I know you have this problem. You get a new client, they just redesigned, and you have no idea what the old URLs are. They didn't do 301 redirects. They have no idea what the social numbers are anymore, and you have no idea where to start. Well, I'm going to show you how.

Now one of the first tactics you want to use is the Wayback Machine. You