Be Human and Inspiring: How to Master Social-Media Marketing

Social media has always had a love affair with food. No one knows this better than Rachel Drori, co-founder of whole-food smoothie and soup delivery company Daily Harvest, which has created a mouthwatering Instagram feed.

No matter if your industry is food or something not deliciously visual, Drori knows first-hand what it takes to build and grow a vibrant presence on social media. “Know your audience, be scientific about what’s resonating with them and, most importantly … remember that there are people on the other end who have opinions and thoughts and who love to share,” she says.

Drori shares some of her best social-media fundamentals in the video above.