HISTORY OF DRIVING SHOES

The first to introduce the moccasin were the Indians of North America, who covered the feet with pieces of soft leather. A perhaps elementary method, but very comfortable, that with time took on different evolutions, reaching the present form around the ’30s. The term came from the word “shoe” in Algonquan language, spoken by Indians.

In 1932, the Spaulding American family started the production of comfortable shoes that were inspired also to those used by dairy producers in Norway, consisting of pieces of leather sewn together.

In 1936, the GH Bass American company launched the Weejun Loafer. Where Weejun is short for “Norwegian”, while Loafer means “slacker”. Was here introduced the mask in the shape of lips, a rounded notch perhaps inspired by the mouth of the wife of the owner, who always kissed her shoes before going out. Initially, Weejun loafers weren’t approved by the critics, who called them slippers.

Fred Astaire wore them with frac for the tap dance, but loafers luck is the result of the love from the young American students, that adopted them as a convenient informal accessory. Moccasins were renamed penny loafer for their habit to place the mask in the shape of lips a penny. A style that quickly spreader around the world bringing moccasins to become a symbol of elegance and appeal for jazz musicians, managers and financiers. In the ’60s were worn even in Italy, especially in blue and amaranth, and later, the yuppie loved them in textured leather.

In the late 70’s, Diego Della Valle realized that there were no luxury shoes to wear throughout the day: with an elegant dress, but also with a casual outfit, and introduced the famous moccasins with the rubber. Gucci, in the 80s, launched the golden bracket.

In the eighties, in the wake of the Preppy style, moccasins were back in vogue, and were renewed by stylists.

It’s a shoe which completely surrounds the foot and which presents for ornament, in many cases, a snare for closure. Today the models and variants are many: casual, elegant, sophisticated or whimsical. Often wearing without socks and with regard to internal and external coatings are used leather, natural or synthetic fabrics, treated leathers or suede. For the sole: rubber, plastic or synthetic materials.

Loafers have now taken an irreplaceable role in the dynamic elegance.

The first to introduce the moccasin were the Indians of North America, who covered the feet with pieces of soft leather. A perhaps elementary method, but very comfortable, that with time took on different evolutions, reaching the present form around the ’30s. The term came from the word “shoe” in Algonquan language, spoken by Indians.

In 1932, the Spaulding American family started the production of comfortable shoes that were inspired also to those used by dairy producers in Norway, consisting of pieces of leather sewn together.

In 1936, the GH Bass American company launched the Weejun Loafer. Where Weejun is short for “Norwegian”, while Loafer means “slacker”. Was here introduced the mask in the shape of lips, a rounded notch perhaps inspired by the mouth of the wife of the owner, who always kissed her shoes before going out. Initially, Weejun loafers weren’t approved by the critics, who called them slippers.

Fred Astaire wore them with frac for the tap dance, but loafers luck is the result of the love from the young American students, that adopted them as a convenient informal accessory. Moccasins were renamed penny loafer for their habit to place the mask in the shape of lips a penny. A style that quickly spreader around the world bringing moccasins to become a symbol of elegance and appeal for jazz musicians, managers and financiers. In the ’60s were worn even in Italy, especially in blue and amaranth, and later, the yuppie loved them in textured leather.

In the late 70’s, Diego Della Valle realized that there were no luxury shoes to wear throughout the day: with an elegant dress, but also with a casual outfit, and introduced the famous moccasins with the rubber. Gucci, in the 80s, launched the golden bracket.

In the eighties, in the wake of the Preppy style, moccasins were back in vogue, and were renewed by stylists.

It’s a shoe which completely surrounds the foot and which presents for ornament, in many cases, a snare for closure. Today the models and variants are many: casual, elegant, sophisticated or whimsical. Often wearing without socks and with regard to internal and external coatings are used leather, natural or synthetic fabrics, treated leathers or suede. For the sole: rubber, plastic or synthetic materials.