Sonru, a global leader in the field of video interviews and selection, today announced it has formed a strategic partnership with Capp, a global strengths-based people management consultancy.

Online PR News – 14-March-2013 – London – Sonru, a global leader in the field of video interviews and selection, today announced it has formed a strategic partnership with Capp, a global strengths-based people management consultancy.

By teaming up with Sonru, a one-way online video interviewing screening solution, Capp is now able to offer clients an innovative and effective way to streamline their recruitment process, select better candidates to bring forward for interview while minimising recruitment costs.

A global leader in its industry, Sonru is used by hundreds of companies across the globe, including food giant Nestlé. It allows organisations to create interview questions, before sending an invitation to candidates via email to submit their video responses.

Twinned with Capp’s five-step ‘Strengths Selector’ – a programme designed to integrate effective strengths-based recruitment – the partnership will increase efficiencies in the search for talent allowing employers to assess responses on energy and motivation as well as performance and use.

“We know that companies struggle to find the right people using more traditional methods of recruitment,” said Capp’s Founding Director, Dr. Alex Linley. “Our approach has already begun to change the face of talent searching, by moving away from competency methods in favour of a strengths-based method. Our relationship with Sonru will allow employers to identify the best candidates, filling up talent pipelines for the future. There is no longer a need to schedule time-consuming preliminary interviews, as recruiters are now able to set their questions then view responses at a time convenient to them. This removal of phone and face-to-face first stage interviews allows recruiters to make better use of their time and budgets as well as allowing flexibility for candidates.”

Capp has over ten years of experience in the strengths-based recruitment sphere with clients including Aviva, Ernst & Young, Hampshire Fire and Rescue Service and Barclays Investment Bank amongst many others.
Commenting on the partnership, Ed Hendrick, Founder and CEO at Sonru said: “Sonru welcomes this partnership with Capp - a recognised and highly reputable people management consultancy known for strengths-based recruitment. Capp is synonymous with best-practice interviewing and we are delighted to be selected as a partner to assist their clients seeking to optimise their interview process.”