Meet the Experts: Better Customer Relationships Require Better Data

Customers make choices based on the experience that they have with a brand. The better the experience, the more likely the customer is to choose your brand and stay with you for the long haul. But this better experience and better relationship requires that you have the best data possible.
In this Meet the Experts webinar, learn how you can confidently connect with every customer and prospect using only accurate data. In addition, discover how you can easily learn more about your customers than you ever thought possible. By using this great data, you can dramatically improve the relationship that you have with your customers - and ultimately create lifelong fans.

Effective May 25, 2018, the European Union General Data Protection Regulation (GDPR) will be enforced, providing enhanced protection for the personal data of European consumers. The regulation affects all businesses that acquire, store or process the personal data of EU citizens. GDPR impacts both businesses within and outside the EU.

The cost of non-compliance could be high, with fines of up to €20 million, or 4 percent of a company's global revenue. GDPR compliance requires a combination of well-defined and audit-proof policies, processes, and alignment amongst general counsel, compliance, internal audit, business units and IT organizations to effectively identify, secure, retain, and govern sensitive data of EU citizens.

Join Mohit Sahgal, Vice President of Data Governance & Analytics Paradigm Technology and Peter Ku, Vice President and Head of Industry Consulting at Informatica to learn:

•GDPR overview: Why, What, When, Who, and Major Areas of Consideration for impacted organizations
•What are the legal/regulatory considerations for US companies
•How to leverage Informatica’s product suite to address GDPR requirements in terms of impact assessment, data protection, data profiling, data quality, data governance, consent management, customer management, storage and retention
•How to initiate a GDPR program, and measure the results and maturity of compliance over time

Brett McKee, Transformation Portfolio Manager for Cross Cutting Programmes at the London Borough of Barking and Dagenham

Brett McKee, Transformation Portfolio Manager for Cross Cutting Programmes at the London Borough of Barking and Dagenham (LBBD), will share insights into how LBBD’s recent digital transformation project is enabling them to simultaneously:

Are you struggling to turn big data into useful, accurate, consistent, and impactful insights? Organizations are rapidly adopting new technologies like Hadoop, Spark, and Kafka to help lines of business develop new insights. However, with the sheer quantity of data available and complexity of new technologies, the opportunity to drive operational efficiencies and grow sales can feel overwhelming, inflexible, manual, and complex. Informatica's customers have successfully pursued digital transformation strategies through more systematic approaches for getting the right data, in the right place, at the right time to the right people.

In this webinar, learn how to:

• Design an architecture for data management with Hadoop and big data that can scale for large organizations
• Understand best practices for data integration, data quality, data cataloging, and data preparation
• Exploit automated approaches to data management to get more trusted data assets every time

Join experts from Cloudera and Informatica to learn about an enterprise approach to data management that enables big data to be turned into useful, accurate, consistent, and impactful business insights.

Have you ever wondered how to build momentum for your data governance program? Join us for this informative webinar to hear how the Chief Data Officer at the Bank of Ireland is enabling cross-functional collaboration and helping his team to embrace a ‘data culture’. You’ll learn how, through his innovative methods, CDO Barry Green is adopting a smart approach to breaking down silos between disciplines and business functions, fostering a shift in data management culture based on collaboration and knowledge transfer across the enterprise.

Through these new processes and solutions, the Bank of Ireland is now linking data and technology to the value chain. This shift ensures transparency and controls are in place and can support both regulatory requirements (GDPR, BCBS239, etc.) and accelerate their data-driven digital transformation. In fact, the ‘data culture’ is allowing Bank of Ireland to identify opportunities to increase customer satisfaction, re-engineer process and streamline for cost efficiency.

During the webinar, you will hear:
•The importance of collaboration
•The need for executive sponsorship
•How to get the organization moving in the same direction
•How your program can support compliance such as GDPR and BCBS239

Are you looking for ways to improve the effectiveness of your digital marketing efforts? Having the insight to provide the most relevant engagement across each touchpoint along a customer journey is key. Naveen Punjabi, Strategic Technology Partnerships of Data and Analytics, from Google, and Nouras Haddad, Director of Technology Alliances, at Looker will share how you can drive actionable marketing campaigns and establish a data-driven, self-service marketing culture by integrating data from across your enterprise to power your marketing campaigns.

During this webinar, learn how to:
• Access marketing and customer data from anywhere using Informatica Intelligent Cloud Services
• Load marketing and customer data into BigQuery to power marketing analytics
• Visualize and garner insights into all your marketing and customer data with Looker

Amit Walia, Chief Product Officer, Informatica and many more industry and product experts

Join Informatica as we introduce Informatica Intelligent Cloud Services (IICS), the integration platform as a service (iPaaS) solution reimagined for next-generation use cases. The webinar will showcase Informatica customers, partners, industry experts, and product specialists and share the benefits of the new IICS.

Are your data lake efforts going to take off for your enterprise or be grounded in POCs forever? Leading analysts predict over 60% of big data projects will fail to graduate from proof of concepts this year. Today, many organizations are interested in new big data technologies like Hadoop, Spark, and Spark Streaming - as well as secular trends towards self-service data preparation and real-time streaming. These organizations must take a transformational approach to delivering enterprise class data lakes. Dr. Philip Russom of TDWI Research has identified common success patterns that lead to enterprise class data lakes. In this webinar, learn how to:

•Leverage Dr. Russom’s Data Lake Manifesto, based on his years of research into organizational best practices
•Understand common patterns of successful enterprise class data lakes
•Exploit AI-driven approaches to data management to get more trusted data assets every time

Join Dr. Russom and Informatica experts on this webinar to learn about industry trends in how organizations maximize the value of data lakes for enterprise class success.

What have Coke, PUMA, Unilever, St. Gobain, or Coop in common? They are brands, wholesalers or retailers that are going through a data-driven digital transformation process. And they selected the Product Information Management (PIM) solution that is recommended in all key analyst reports to intelligently manage their product content.

Join this webinar to learn from Informatica MDM and PIM experts about the latest innovations and feature highlights of Product 360, including Product 360 version 8.1 (G.A. December 7th).

If you are in supply chain management, procurement, or supplier relationship management, you are shifting from playing a tactical role to a strategic one. As trusted advisors to internal business partners, you need to fundamentally support the success of your organization’s innovation and digital transformation.

However, quite often, supply chain, buying and sourcing teams struggle to access a single view of all supplier data so they can understand the total supplier relationship across the business.
Does this sound familiar to you?
Join this webinar and learn how leverage MDM – Supplier 360 to:
- Have quick access to trusted, governed and relevant supplier data in order to make the right decisions, respond quickly, monitor supplier performance and detect anomalies, i.e. related to supplier risk and compliance
- Standardize and automate operational processes and workflows, like supplier onboarding, reducing manual and redundant workloads
- Accelerate time-to-market
- Improve supplier collaboration and supplier relationship management
- Quickly react to changing market requirements and deal with demand volatility
- Evaluate supplier spend management

Barry Wildhagen is a Senior MDM Specialist with strong background in master-data fueled supplier management solutions. Working closely with global enterprise customers, he understands the trends, challenges and needs of supply chain organizations and how to address them.

Established over 200 years ago, John Wiley & Sons helps people and organizations develop the skills and knowledge they need to succeed. Through online scientific, technical, medical, and scholarly journals, combined with their digital learning, assessment and certification solutions, they help a diverse set of customers, including universities, learned societies, businesses, governments and individuals, increase the academic and professional impact of their work.

Wiley knew that a single customer identity would facilitate relationships, transaction flows and risk management. Groups such as Sales, Marketing, Product and Customer Service could realize efficiencies and drive revenue by better understanding who the customers are as well as their relationships to each other.

•How Wiley discovers a whole new level of customer insights to differentiate engagement in every phase of the customer journey
•The processes and business roles required to implement a single customer master record within a data governance framework
•The challenges Wiley faced and the successes it has realized from a focus on data quality and governance

John Fleming, Head of Data Governance, BNY Mellon & John Bottega, Senior Advisor, EDM Council

BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. BNY Mellon has evolved since their founding in 1784, but their commitment to the true innovative spirit of their founder, Alexander Hamilton, remains the same. That innovative spirit is the driving force behind their legacy and what continues to push them forward into the future.

BNY Mellon needed to understand the quality of their data, so they built out their data governance program to have a three-tier structure to data quality – data that must be right; data that should be right; and data that they would like to be right. To ensure that their independent departments knew how reliable their data was, they employed scorecards through Informatica Data Quality to help visualize the quality of data back to their business owners.

During this webinar, John Fleming, Head of Data Governance at BNY Mellon, will share how they:

•Focus on a culture of “quality of everything” with a detailed change management program to help the organization adjust
•Gain return on investment across all data sources and departments
•Enable their business leaders to visualize the quality of their data with scorecards
•Plan to extend data governance to every area of the organization from Human Resources to Product Development

The need for businesses to become more agile and lead intelligent disruptions using data has never been stronger. To help you unleash the disruptive power of data, Informatica reimagines data management with its latest release of 10.2, powered by the CLAIRE™ engine using metadata-driven Artificial Intelligence (AI). Informatica Release 10.2, provides an intelligent, scalable and integrated platform for managing any data across your enterprise to accelerate data-driven digital transformation.

Only with relevant and actionable contact data, can you most effectively engage with your customers and prospects. Customer experience and engagements is a top focus across all industries, ensuring that communication about your products and services make it to their intended targets is essential. With the Autumn release of Address Verification 5.12, we extended the capabilities of the world’s leading solution for certified international address verification, improving decision-making confidence while facilitating speedy postal delivery worldwide.

During this webinar, join Amarpal Sohi, Product Manager at Informatica, to learn about:

•Enhancements to USA, UK and APAC address verification and data
•Improvements to South Africa & Spanish address verification and data
•Single line support for Argentina, Colombia and Mexico
•Support for native Thai address verification

It's no secret that data analysts spend up to 80% of their time trying to find, access, and prepare data for analysis. With ever-growing volumes of data and ever-growing government mandates around data protection, these burdens of manual and labor-intensive processes are only going to get worse. To address these burdens, Informatica has innovated a machine-learning based approach to data management that flips the 80/20 rule and puts the data to work for you.

Using Informatica's unified and machine-learning based approach, you can flip the 80/20 ratio with:

•Google-like search experience for discovering data sets across the organization
•Amazon-like shopping experience for finding and preparing data sets across the organization
•A unified self-service data preparation tool that enables analysts to work with each other and with IT to operationalize their work
•Intelligent recommendations for what data sets to use and how to use them
•A unified data management platform that can operationalize the work of data stewards for data analysts and the work of the data analysts for IT
•Automated data integration, data quality, data governance, and data security capabilities

If you have a mobile device, it’s likely insured or protected by Asurion, a multi-billion-dollar company. In order to improve engagement with 290 Million global customers and increase loyalty to the biggest electronic brands, Asurion relies on data. In this session, Asurion’s Architect will share how and why Asurion is implementing a comprehensive Data lake architecture with AWS and Informatica to deliver trusted, timely, and actionable data at scale, in order to transform customer experience. This new architecture helps Asurion harness deep customer insights through advanced analytics. Asurion’s data lake architecture cost-effectively delivers a unified view of customers, rapidly processing hundreds of terabytes of structured and unstructured data from multiple cloud and on premises external and internal data sources, including high volume, real time and IoT data from over a billion devices.

Key learning from this joint AWS and Informatica webinar:
-What were Asurion’s business drivers and technical challenges leading them to build a data lake solution on AWS
-Why Asurion selected their data lake architecture, best practices and lessons learned
-How you can deliver your own intelligent data lake solution with AWS and Informatica

With digital transformation as the key trend and data being at the heart of it, enterprises are entrusting their internal departments to build scalable and high performing analytics strategies to gain full visibility across customers, partners, employees and business data. With exponential growth in data volume and new kinds of data sources, the challenges are around bringing all the data in one elastic, high performing and affordable location. That by choice is cloud data warehouse for most enterprises today.
Join well known industry analyst Joe McKendrick, Scott Millar and Asrar Ul-Haq from Shaw Communications to learn about:
Business drivers, challenges and use cases around Cloud Data Warehouse initiatives
Best Practices for selecting the right projects to move to Cloud Data Warehouse
How Shaw Cables is utilizing Informatica and AWS offerings for advanced analytics

Royal Philips of the Netherlands is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips focuses on creating people-centric innovations for 120 years.

By leveraging advanced technology and deep clinical and consumer insights, Philips innovates to deliver innovative, integrated solutions to its customers. These are meaningful innovations that let Philips’ customers be healthy, live well and enjoy life.

Join us as we speak to Philips about their modernization approach, master data strategy, and architecture to support data-driven innovations. In this webinar, you will:

•Hear Philips describe how the company uses a modern data integration hub architecture with master data management
•Learn how master data management provides one place to master clinical/health, consumer, vendor, product, financial, employee and machine-readable data
•See how a data integration hub publish/subscribe architecture simplifies controlled delivery of consistent master data
•Discover the benefits Philips has realized in improving decision quality, reducing cost of manual data reconciliation and alignment, and gaining competitive advantage through improved time-to-market efficiency
•See a deep-dive into the architecture and the benefits of this approach over traditional approaches
•Engage in a question and answer with Philips and Informatica experts

Many business are adding, or are considering adding iPaaS infrastructure to their business and IT Infrastructure. Yet many are neglecting to add a critical element - B2B integration. This webinar covers how to add B2B As Part of Your Next Generation iPaaS infrastructure. You should attend this webinar to see the latest advancements in Cloud B2B technologies as part of an iPaaS and hear about some of the latest real life implementations.

Data-driven disruptors use transformative customer experience to make new opportunities possible and dominate their markets. An incredibly important part of delivering transformative experiences and outmaneuvering competition is an intelligent 360-degree customer view, achievable through reimagined MDM. Only when your customer experience strategy is powered by reimagined MDM, can you unleash the full power of your data.

To learn how you can break loose of your current data silos and leverage a trusted 360-degree view, join this breakout track to hear how to:

• Accelerate intelligent engagement and outperform customer expectations at scale across locations, teams, and lines of business
• Break down application and departmental data silos and turn complex, fragmented and incomplete data into actionable information across the customer journey
• Combine business critical data with big data to map key relationships, uncover essential customer details, and link activities and relationships across channels

Are your data governance efforts delivering real business outcomes? Are you prepared for new regulations, such as GDPR?

Data-driven disruptors understand that unleashing data assets to power any business outcome is tied to Data Governance. Data governance and intelligent disruption go hand-in-hand. That’s because disruptive change mandates that data is accessible, trusted, and secure. Ad-hoc and tactical approaches only add complexity and cost with minimal business value.

Join this track to learn from data experts who will help you to prepare for your own data-driven digital transformation. You’ll hear:

• Why you need a foundation to ensure collaborative, trusted and scalable data governance that meets changing regulatory requirements, including how to support your GDPR journey.
• How to operationalize core data governance processes that enable an effective holistic data governance competency that drives tangible business value for your organization.
• About the tools to manage and govern your data effectively and enable people, policies, and processes that truly makes it possible for your data to become a strategic business asset.

Digital transformation changes expectations: better service, faster delivery, with less cost. Businesses must transform to stay relevant and data holds the answers.
As the world’s leader in enterprise cloud data management, we’re prepared to help you intelligently lead—in any sector, category or niche. Informatica provides you with the foresight to become more agile, realize new growth opportunities or create new inventions. With 100% focus on everything data, we offer the versatility needed to succeed.
We invite you to explore all that Informatica has to offer—and unleash the power of data to drive your next intelligent disruption.

Informatica is the only Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. Informatica enables companies to unleash the power of data to fuel innovation, become more agile and realize new growth opportunities, resulting in intelligent market disruptions. With over 7,000 customers worldwide, Informatica is the trusted leader in Enterprise Cloud Data Management. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com.