Metalysis

Corporate communications

Who

Metalysis is an innovator in the manufacture of metal and alloy powders with the global rights to a cleaner, greener and more efficient metal powder processing technology. They make metals cost effective to produce relative to traditional metal processes which is creating exciting opportunities for advanced manufacturers, notably those utilising 3D printing technology.

Challenge

We were engaged by Metalysis as they entered the next stage of growth and needed more purposeful communication of their disruptive technology, widening customer base and Gen 5 Factory of the Future offering. Previous communication needed maturing to make sure Metalysis conveyed the company’s leadership position clearly and confidently.

Solution

We took the existing corporate identity and evolved it into a bold corporate communications style, developing a website and range of literature that had stand-out and pace, entirely fitting for the futuristic outlook of the business. We applied the black, white and red colour palette in bold blocks alongside black and white photography, and used simple icons to draw attention to key information, including three compelling streams of revenue and technological advances.

Impact

The updated communication style enabled Metalysis to speak to investors and partners in succinct and assured terms about their unique offer and multiple commercial and development opportunities. They convey a business that’s delivering on a highly defined plan.