Based on sales from the NBA Store in New York and online sales through NBAStore.com, Guard Kobe Bryant once again has the most popular selling jersey in the NBA. Bryant’s #24 jersey was also the most popular in 2006-07, before falling to second last year in the wake of Boston’s acquisition of Kevin Garnett.

The Lakers also were the most popular team in overall merchandise sales.

Fans continue to demand Los Angeles Lakers merchandise as the team tops the NBA’s list of most popular team merchandise. Lakers merchandise has been the most popular among fans for six out of the last seven seasons. The Celtics fall to No. 2 after holding the top spot for the first time during its 2008 championship season. The New York Knicks, Cleveland Cavaliers and Chicago Bulls round out the top five.
1. Los Angeles Lakers
2. Boston Celtics
3. New York Knicks
4. Cleveland Cavaliers
5. Chicago Bulls
6. New Orleans Hornets
7. Phoenix Suns
8. Miami Heat
9. Detroit Pistons
10. San Antonio Spurs