Apparently Disney has been running the business by renting space on the Sprint Nextel network. The big benefit for being a Disney Mobile customer was that the service would display your child's phone on a map and parents could keep track of its use. Kind of a big brother aproach to keeping track of your kids, but apparently a big selling point for parrents.

The big D said it would keep its mobile website up for customers till Dec 31, at which point it will pull the plug entirely. They are also offering a refund for newly-subscribed customers.