But that would require too much effort on their part. They'd have to be creative and come up with a special name for every school. They don't have the time for that. Why go the extra mile when you can just follow the lazy formula "(School cheer) Strawberry"?

Of the Big Ten back in 2007 here in PA. I was fortunate enough to find a Michigan Poptart and immediately froze it and swore I would save it till they won a national title again and have it as part of my celebration. It stills sits frozen and in waiting. I know, cool story bro but it fits the topic haha

I want to say that, back in the 2007-08 timeframe, Kellogg's actually offered large boxes of logo-emblazoned Pop Tarts (16 to a box, as I recall) of various teams, Michigan included. However, I think the flavor offered then was brown sugar cinnamon. I may have misremembered, of course.

It's hard for me to get over the strawberry filling for a Michigan pop tart, especially because blueberry happens to be my favorite flavor regardless. I would likely buy a box for the novelty anyway, I must admit. I did note that North Carolina will be "Tar Heel Berry", which doesn't sound terribly appetizing, much like North Carolina football.

When those "special edition" Wheaties came out, I was having lunch one day in West Quad, and they had a table by the door stacked to the ceiling with the boxes. Picked one up, put it on my shelf in my apartment, and realized at move-out time that I could have eaten the damn things instead of looking at that ugly-ass box all year. By then, they were stale and disgusting, and the box was still cheesy and ugly. So out they went.