Men want sex but are intimidated, unconfident, or don't want to be seen as domineering.We're not sure who should be the sexual instigators, and then no one really steps up to the plate.So suggests a new book that shatters many of our most cherished myths about desire, including the widespread assumption that women's lust is inextricably bound up with emotional connection. Adventures in the Science of Female Desire journalist Daniel Bergner suggests that when it comes to acknowledging just how much women lust, we've passed the point of no return.Are men ready to cope with the reality of heterosexual women's horniness? Bergner profiles the work of a series of sexologists, all of whom have, after a series of fascinating studies with animal and human subjects, come to what is essentially the same conclusion.If he's right, and the formidable data he marshals suggests he is, then our sexual scripts need to shift to accommodate this new reality for everyone's sake.

Both men and women need to overcome what Atik calls their "wishy-washiness," and be willing to deal with the discomfort that comes from stepping outside of prescribed gender roles.

It’s been a while since Catherine Tate’s sketch show has been on the BBC – but that didn’t make things any less awkward when an interviewer confused one of her catchphrases on live TV.

The actress and comedian appeared on BBC Breakfast on October 17 to talk about her upcoming first ever live tour.

Yet acknowledging that women are as horny as men (if not hornier) isn't enough to guarantee equality, just as the recognition that women are increasingly adept at breadwinning doesn't ensure pay equity.

Even as we see more and more evidence that women want what men want, antiquated sexual scripts mean that women are caught, as Friedman puts it, in a "catch-22" with "few options." But is that dilemma one for which both sexes are equally responsible? Women want sex, but they don't want to be seen as forward (or worse, desperate).