Digi-Key Launches iPhone App for Asia-Pacific Region

THIEF RIVER FALLS, Minnesota, USA - August 5, 2010

Design engineers and purchasers in China, India, Japan and other countries in the Asia-Pacific region can now conduct business with Digi-Key Corporation wirelessly with the availability of Digi-Key's application for iPhone, iPad, and iPod touch users. Digi-Key's iPhone application is currently available in English and allows customers to make Digi-Key purchases in local, Digi-Key supported currencies.

Digi-Key sales in the Asia-Pacific region increased by more than 168% for the first half of 2010 over the first half of 2009. Part of that increase can be attributed to an increase in sales of more than 342% in China year over year for January through June 2010.

"Studies show that China and India are leading the growth of the mobile subscription market and that there are more mobile Internet users in China than in any other country in the world.* With the growth potential in the mobile market, this is the perfect opportunity for Digi-Key to make its mobile application available to our customers in the Asia-Pacific territories," said Mark Larson, Digi-Key's president and COO. "Our customers in China, India, Japan and other Asia-Pacific countries want easy access to information about electronic components. Our mobile app provides that and much more. Created for global business utility, this application will be a useful and essential tool for our customers' designing, sourcing, and purchasing needs."

This free application, available in the App Store on iTunes, is the passkey to the world's largest inventory of electronic components in stock. Providing instant access to Digi-Key, this new application is designed to help design engineers and purchasers source the electronic components they need any time, anywhere.

One of the most innovative features of Digi-Key's iPhone application enables the customer to view, download, and save high-resolution part datasheets directly to his or her iPhone, iPad, or iPod Touch. Datasheets are available for viewing and may be e-mailed or saved for future reference. Datasheets are essential tools to aid Digi-Key customers in choosing the "right" part. Once saved, the datasheet will appear in a new menu item on the main menu. The customer can come back at any time, open the datasheet, proceed to the part detail related to that datasheet and simply add the part to his or her shopping cart.

"The introduction of our flagship iPhone application to our customers in the Asia-Pacific region embodies Digi-Key's continuous commitment to provide our customers worldwide with convenient intuitive applications that enable them to be more productive and efficient in their work," said John Collins, Digi-Key's chief information officer (CIO). "This application has propelled Digi-Key far ahead of its competitors in the wireless application market. We believe Digi-Key's iPhone application is the most comprehensive and user-friendly application available in the electronic components industry to date."

Features of Digi-Key's iPhone application enable users to search for parts, create shopping carts, place orders, access their My Digi-Key accounts, get product specifications, view product photos, learn about new products and new technologies at Digi-Key, and more.

Additionally, Digi-Key's iPhone application supports all Digi-Key sanctioned international currencies and the ability to view orders created from web, phone, fax, and mobile devices.

To download the Digi-Key application to your iPhone, iPad or iPod touch, go to www.apple.com/itunes and browse the Business section in the iTunes App Store. Look for the "Digi-Key" application.

Digi-Key Corporation focuses on providing customers with superior service, which includes product selection and availability, on-time delivery, and responsiveness. Using leading-edge processes and state-of-the-art technologies, Digi-Key serves a global customer base from its 600,000 square foot facility in Thief River Falls, Minnesota, USA.

About Digi-Key Corporation

Digi-Key Corporation, based in Thief River Falls, Minn., is a global, full-service provider of both prototype/design and production quantities of electronic components, offering more than three million products from over 650 quality name-brand manufacturers. With over one million products in stock and an impressive selection of online resources, Digi-Key is committed to stocking the broadest range of electronic components in the industry and providing the best service possible to its customers. Additional information and access to Digi-Key's broad product offering is available on the Digi-Key website.