EMA™ Custom Research Studies

Answer your specific market questions

Test market readiness for your product

Tailor your roadmap and messaging

Is the market ready for your new technology? What features are most important to your target audience? How does your brand stack up against the competition? Team with Enterprise Management Associates on a custom research project and get objective answers to your key market questions.

Unlike the typical survey provider, EMA offers a unique combination of primary research expertise and in-depth knowledge of the IT and data management market. A seasoned EMA analyst will manage your project throughout the process and engage the expertise of our market researchers to design and execute an effective custom study.

Custom research services include:

Review of study objectives

Design of survey instrument

Online survey programming

Recruitment of qualified respondents

Interview questionnaire development

Execution of in-depth telephone interviews

Extensive data analysis

Analyst interpretation of findings

EMA can handle custom research projects of all scopes and sizes.

Recent custom studies include:

Network Management Study – survey of 300 IT managers at small, medium, and large companies to explore purchasing drivers and feature-set priorities for network management solutions