Simplified Solutions on Various UX Parameters

Techved was tasked to conduct user researches on various digital assets which cater to their ecosystem of Consumers, Architects, Contractors etc. We identified friction points on various UX parameters and provided solutions for improving experiences.

IN-DEPTH RESEARCH

Research in Urban and Rural India

Techved completely immersed itself in the process, conducted far-reaching research with different strata of people and in two metro cities to identify the pain points.

IN-DEPTH RESEARCH

Affinity Diagram Analysis

Showing agility, Techved pinpointed the wearisome area which can be executed for an augmented user journey in the current digital assets.

KEY TAKEAWAY

The results were an amazing set of insights and opened a plethora of opportunities for Asian Paints team. It also led to deriving decisions from analytics and consumer behaviour.