Need some help from the wider racing community. Can anyone suggest/recommend where to find freelance racing journos willing to do some ad hoc work? We're in the midst of building out content for our website and some like minded professionals would be a valuable asset to us.

Hi Punting Baron, when you say "free" lance is the emphisas on the "free" or is this a paid gig you are offering?

I do have to wonder why you would be consdering going down this path though? T

In terms of racing news, racing.com and punters.com.au already cover everything thoroughly, with much more access to resources. Plus there is racenet and racingandsports, plus the newspapers, why will what you do be so different?

I refer to "free" as someone who isn't necessarily affiliated with other news sites. Someone who has a love of the sport that has something different to offer. Nothing in life is free unfortunately. I value content and understand the benefit it brings to an online business. I understand there are many types of media out there. Not here to compete with them. They have a recipe that works and its not where I want to play.

I refer to "free" as someone who isn't necessarily affiliated with other news sites. Someone who has a love of the sport that has something different to offer. Nothing in life is free unfortunately. I value content and understand the benefit it brings to an online business. I understand there are many types of media out there. Not here to compete with them. They have a recipe that works and its not where I want to play.

That's where I don't understand it - I don't think news content will bring your site any benefit to be brutually honest.

The social media tipping market is flooded beyond saturation, there seem to be a dozen new services every week.

I really doubt any more news content will increase your business. I am constantly coming across punting pages with 30,000 to 100,000 social media followers who get next to no interaction on their posts at all.

That's where I don't understand it - I don't think news content will bring your site any benefit to be brutually honest.

The social media tipping market is flooded beyond saturation, there seem to be a dozen new services every week.

I really doubt any more news content will increase your business. I am constantly coming across punting pages with 30,000 to 100,000 social media followers who get next to no interaction on their posts at all.

Mate for my benefit, and this is an honest question, can you explain what you mean by "The social media tipping market is flooded beyond saturation".

Maybe I should get onto Twitter and Facebook a bit more but "saturation tipping" it is not glaringly obvious to me from where I stand.

There are hundreds of social media tipping services out there, especially on Twitter, but also on Facebook. If you sit on Twitter on a Saturday raceday you will see them flying around. Won't list them all as don't think most of them deserve any publicity.

I am always surprised how many services I come across with substantial followings, in the 10,000s of who I have never heard of before.

The brutal reality is that the racing media is financed by the industry and the price for that is no substantial criticiical or objective or investigative or exposing stories liikely to detract from the official industry image that they pay for.

............... the prospectof a paid role for a maverick having an open book in the mainstream media is bleak.

That's where I don't understand it - I don't think news content will bring your site any benefit to be brutually honest.

The social media tipping market is flooded beyond saturation, there seem to be a dozen new services every week.

I really doubt any more news content will increase your business. I am constantly coming across punting pages with 30,000 to 100,000 social media followers who get next to no interaction on their posts at all.

Coming from an online background and working the past 12 years in the industry growing businesses, the power of content cannot be reckoned with i'm afraid. After all PB was built through Twitter and snow balling over time. Proven and it works. Content is free advertising and drives traffic to your site

Those with a big following base i would question the quality of their followers. Spam the obvious. In addition your branding and credibility plays a pivotal role. Take us for example, our total engagement rate on Twitter hovers around 31% which is half decent and super proud of. A formula that works well and improving daily. Our followers highly engaged and love the banter that comes with. Again, its our point of difference

After seeing the huge amount of money G1X bull dozed into content - stories, videos, amusing skits, etc for a catastrophic flop would beg to differ. And everyone could see that coming, there simply wasn't the market for it.

Realise you are talking a much smaller scale though. Good luck with it.

The brutal reality is that the racing media is financed by the industry and the price for that is no substantial criticiical or objective or investigative or exposing stories liikely to detract from the official industry image that they pay for.

............... the prospectof a paid role for a maverick having an open book in the mainstream media is bleak.

After seeing the huge amount of money G1X bull dozed into content - stories, videos, amusing skits, etc for a catastrophic flop would beg to differ. And everyone could see that coming, there simply wasn't the market for it.

Realise you are talking a much smaller scale though. Good luck with it.

Well that's a good example right. Spent copious amounts of money, but no clear revenue strategy. Not sustainable!

Your most valuable content you actually already have - it is your old form previews and bets. Why don't you have them publicly available once the meeting is passed? People who have paid up before would check to see how you have gone and see what they are missing out on? Plus new customers would be able to make an informed decision about what they are buuying.