Singha’s stout entry gives Bangkok Fashion Week some extra fizz

Singha Life: Bangkok Fashion Week / Photo: thaicatwalk.com

The brewers of Singha beer made a bold statement at Bangkok International Fashion Week by tacking their lion motif onto outfits – and in the process injecting some genuine “Thainess”, something not always evident in local clothes shows.

Kowit says the challenge is to maintain Singha’s image in the clothing items and accessories.

“Its customers have a wide variety of lifestyles, so we have sports clothing as well,” he says.

The cool items include a black jacket bearing the logo and T-shirts with cans of Singha printed on them. There are also ties, hats and cotton bags with the Singha motif. “They can be easily mixed and matched,” Kowit says.

While the current focus is on guys’ fashions, the catwalk show featured gals wearing one-shoulder T-shirts and work shirts with tailored pants. With no skirts in sight, the message was about strong women.

But though the beer brand is boarding the fashion-for-the-masses bandwagon with its uniquely Thai logo, it has to be said that none of the clothes use Thai silk.

Despite clean lines and sharp tailoring, without the logo, these fashionable clothes could easily have come from any other brand. / Dailyxpress