Burger King Tells Herb To Get Lost

The campaign got mixed reviews during its brief life. The New Jersey-based Lempert Report, which follows the food industry, called the Herb campaign ``a pathetic, punchless campaign`` that insulted the public by focusing on a ``hapless, simple-minded nerd`` as a typical American hamburger eater.

Burger King believes the ads were a success because they ``heightened overall consumer awareness`` of the company, said Jo Hutcherson, a spokesman for the company.

Although the Herb campaign is officially over, the bespectacled ``one man who never tasted a Whopper`` will continue to make appearances for Burger King`s $1 million drawing in April.

The fast-food chain Tuesday will present to the press a $30 million campaign against McDonald`s Corp. to introduce its latest nibbling food,

``chicken tenders.``

The television ad campaign, with the slogan, ``Ain`t nothing like the real thing,`` will begin at the end of this month.

The ads will stress that chicken tenders are 100 percent breast meat, not processed chicken parts.