Jim Nash is such a big Yankees fan that he named his son George Mattingly Nash, combining two of his favorite players: George Herman Ruth and Don Mattingly.

So when he noticed Mattingly was participating in a startup venture called Egraphs, which offered an autographed digital picture with a handwritten note and a personalized audio message, he didn't think twice about paying $50. Nash never would have walked up to the Los Angeles Dodgers manager and asked for his signature.

"It's much easier, especially for a grown man," the West Virginia native said. "It's much more personal."

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