Pantone's 2019 color of the year isn't just a pretty pink

Pantone announced its 2019 color of the year on Wednesday and it's "Living Coral."

Following last year's activism-inspired "ultra violet" champion, this year's reigning color, Pantone 16-1546 or "Living Coral," is described as representative of both our changing social media-drenched environment and our physical one.

"Living Coral emits the desired, familiar, and energizing aspects of color found in nature," reads Pantone's statement. "Lying at the center of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color."