LEGO Retail Stores usually have events going on, and the most recent is the LEGO Store Monthly Mini-Model Build where one day (the first Tuesday each month) you learn how to build a new mini LEGO set. There are also LEGO Club meetings several Saturdays each month. The meetings occur one hour prior to store opening and require advance reservation. For approximately $25 attendees receive a "grab bag" of LEGO bricks, a themed t-shirt and an hour of fun, theme-based building with fellow LEGO fans.

LEGO stores have special displays called "picture frames" in which sets in cases are shown off (usually there is also one or two at a time at all Target, Wal-Mart, and similar stores). These retail displays are then sold in employee auctions once they are taken down. There are known as Display Models sometimes have lights and sounds, and one or two functions on the bottom by pressing buttons or moving a lever.

There are also giant display models, not of sets. These are usually unique to a store, and are only found at LEGO Retail Stores. They are always glued, and are often giant versions of sets or minifigures from themes, although they also have many unthemed giant display models at stores.

During the three day long grand opening celebration of a new LEGO Brand Retail Store location, an exclusive commemorative LEGO set is given out to the first 300 customers who spend US $35.00 or more in the store, usually on the second day of the event. This small model somehow represents the city in which the new location has opened, and the LEGO model shop in Enfield, CT; USA is usually responsible for the design. However, local AFOLs (Adult Fans of LEGO) have been known to be contacted by the company when in design of a new location's commemorative set.

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