07/03/2018

If signed by Gov. Jerry Brown, the bill, the California Consumer Privacy Act of 2018, will require technology companies that collect user information to disclose the type of data they collect, details on the advertisers or other third parties with which they share data, and allow customers to opt out of having the data collected about them sold. The new bill also gives customers the option to request companies delete personal information collected on them—like data on how many kids a person has, their buying habits, location information, or other non-publicly available data. Companies that do peddle user data have to offer the new privacy options for free and won’t be allowed to degrade service if a customer opts to no longer have their data sold.