Manufacturing has been around for a very long time; since 1760 in fact. In the early days, products being manufactured were far simpler, the buying process was compressed, and competition was not nearly as abundant as it is today. Through the industrial age and now through the digital age, the products are becoming more complex,… Read more

Have you ever heard of Schema.org? Seven years ago, Google, Yahoo, Microsoft, and Yandex set out to standardize the vocabulary that content managers can use to help search engines understand their content. While the name may be unfamiliar, chances are you’ve unwittingly seen search results energized by the Schema.org standard. Ever done a search for… Read more

It is appropriate to start with my favorite quote on the subject from Michael Jordan: “Talent wins games, but teamwork and intelligence win championships.” The Challenge Adopting a successful Offshore Development Model (ODM) is an ‘Everest’ many companies are afraid to climb. If you are budget-conscious enterprise, keeping the delicate balance between the quality of… Read more

I’ve been at digital communications agencies in one form or another for many, MANY years. In that time frame, I have been shown, and exposed to, countless philosophies relating to how organizations should pursue new business and manage its existing client relationships. Constantly learning new monikers, mantras and acronyms has certainly proved tedious over the… Read more

Delivering data dashboards to business users requires several steps across application layers. Multiple systems of record are typical – and the first task is to extract all needed data from those places. Aggregation and transformation must then be performed to result in a consolidated data warehouse. The final stage is to produce valuable visualizations of… Read more