Social Media Marketing

Promoting your business online and being able to connect with customers is essential for any business with a social media marketing strategy. Even more essential, is being able to initially decide which social media platform is best suited for your business/service. The truth is, with so many social media networks out there, being able to choose the one that is best for your business can be a little overwhelming. This article is here to help you narrow it down between Facebook, Instagram or Twitter with a better understanding of their primary uses in order to estimate their effectiveness.

February 1, 2016 / Comments Off on The Role of Social Media Manager in 2016 / Posted in: Social Media

The role of a Social Media Manager has changed in recent years and it’s not surprising given the pace that the Digital Marketing space is moving. This article explores the Social Media Manager’s role in 2016 and most importantly will help you decide if your business should invest in a Social Media Manager this year.

As the popularity of photo sharing apps continues to rise, it’s becoming clear that Instagram can also be a winning marketing tool for small businesses.

Remember when Facebook bought Instagram (IG) back in 2012? Well, the integration features and notifications are a plus when it comes to launching a new Instagram account for branding your business and services. As soon as you create a new account and link that to your Facebook, everyone on your Facebook list is notified of this creation and will, if interested, follow you on Instagram too.

It’s a notification boost to gain followers from the start. So knowing how to link from Instagram and change between pages you administer in Facebook is important for any social media marketing strategy. Keep in mind that there are over 150 million users on Instagram and 90% of them are under the age of 35, making Instagram ads a rising trend. Also, more and more businesses and marketers are using Instagram, which now has more users than Twitter.

This article will explain how to best manage and link an Instagram account created for your business to one of the top social media outlets out there – Facebook.Continue Reading