Our products and research methods…

Our range of proprietary products and research methodologies, which have been developed over many years of hard work, underpin the services that we provide and help to give an edge to our research that stands out from the crowd.

Game Changer is a revolutionary suite of qualitative research tools for the analysis of narrative text.

Whether you are looking for insights from a few hundred comments or a few million, Game Changer can handle it. We utilise next generation technology to view verbatim comments from any source through a range of lenses, keywords and themes to deliver game changing insights and improvements for your organisation.

TouchPoint is a unique way to capture instant customer feedback and data via a web or phone based questionnaire, giving a realtime insight in to how your customers feel about your business or event.

Our platform, configured and managed by a dedicated Turquoise account manager, allows the bespoke creation of questionnaires to be answered by respondents by text or online, along with a client portal for viewing and visualising the results in realtime.

We are even able to recruit or access customers when you have no existing contact information.

With the growth of social networks, being part of a community and connecting to others on your computer, tablet or phone has become an important part of most people’s lives.

Turquoise Web Communities is a cloud-based qualitative research platform that promotes high levels of engagement and provides deep insights through video blogs, research diaries, live chat, ideation projects and more!

There are four types of projects – Communities, Discussions, Homework Tasks and Live Chats, all with interface elements that are immediately familiar to users.

Your business will benefit from higher quality insights as participants respond to an enjoyable, intuitive experience. In short, it’s the most capable, intuitive and cost effective qualitative research tool available today.

System DNA, painstakingly developed over 20 years, is one of Turquoise’s core proprietary methodologies for unlocking customer motivations and linguistic styling. It integrates the use of elements of Cognitive Behavioural Therapy, Neuro-Linguistic Programming as well as modern and traditional psychology.

The addition of this approach can add a significantly deeper level of understanding to other research approaches used by both Turquoise and other third parties.

System DNA profiling can provide the optimum communication style and linguistic format that would need to be adopted in order to elicit the greatest level of behavioural change from any communication.

Audience Segmentation is a key specialism for Turquoise. We have spent years developing our approaches to behavioural, attitudinal and transactional segmentation, as well as combining the three.

For a number of our clients we have been able to take existing databases and apply a segmentation model to the whole dataset. In these cases, we have been the first research company to provide a practical output for a segmentation.

Our segmentation models are now being used for clients to track changes in the customer make up, target bespoke communication for each segment and to understand the deeper needs and motivations of each segment.

We perceive customer profiling as distinct from audience segmentation. Audience profiling for us is about building a picture of the customer base.

Audience profiling may involve some elements of audience segmentation; however, it is more about identifying the unique characteristics of the customer and/or groups of customers. To this end, this may include competitor analysis (who else do they use/consideration set), pen portraits of customer groups, consumption habits, media usage and communication preferences, to name but a few.

Given our knowledge of both segmentation and profiling, Turquoise has developed leading edge approaches that deliver real insight to our clients.

Employee research is often overlooked as an important element of developing a brand. Unless the employees are in tune with the brand mission and behaviour, the brand is unlikely to succeed in its goals.

Turquoise has been involved in the development of 360 degree approaches that take into account the employee perspective, as well as internalisation of the corporate goals.

We have also conducted numerous employee studies that evaluate the optimum communication format, communication needs and preferences, internal customer satisfaction and employee feedback. We have also set up employee communities.

Employees are the core of our and your success and their views are always important.

Product or service development and testing is an area we have been involved with since our inception.

We always recommend that ‘customers’ (both internal and external) are brought into the development process. We use co-creation, ideation and web communities, as well as more straightforward focus groups.

We also have unique approaches for testing products and services through our own web communities online.

Analysis

CATi

Depth Interviews

Data Processing

Desk Based

Face to Face

Field Work

Hall Tests

Interpretation & Reporting

Observation

Online

Panels

Postal Self Completion

Qualitative

Quantitative

Questionnaire

Telephone Surveys

A name you can trust

We have been industry leaders for 30 years, perfecting unique market research techniques through years of hard work and investment, thus ensuring the Turquoise name is one our clients can always trust.