For the longest time Google Analytics was the only free open source analytics program. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. But there is a new alternative to Google Analytics that is free and open source and is picking up speed. Piwik has some pretty awesome features that should make any online marketer jump at the chance to demo the software. URL and IP blocking. It’s called Piwik. Custom login panel.

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PAMORAMA

APRIL 26, 2010

[Analytics, Marketing] 20 Top Twitter Monitoring and Analytics Tools

pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. Share URLs? How is your brand perceived?

[Analytics, Marketing] 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

'Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Includes detailed analytics for all your posts. Also offers contact management, competitive insight, lead generation, and analytics.

You can get mappings based on demographics, lifestyles, school affiliations, occupation, Social Profiles, Market Schema and more. Depending on what you want to do the insights can be very helpful for marketing intelligence – defining what to market to whom and when in this case. First things First. The Starbucks PeekYou Study.

Your marketing is no different. It’s marketing combination that gets the best results. Here’s a guide to combining marketing tactics with a single piece of content. Email Marketing. The link to the article should include tracking code generated by Google’s URL Builder. This will segment out email traffic as a campaign in traffic sources within your analytics.

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SHIFT DIGITAL

AUGUST 20, 2012

[Analytics, Marketing] How to Create Social Analytics

Applying Analytics to Social Media. With the advent and need for business Social Media metrics many of us in the digital marketing world are on an ongoing mission to answer Gary Vaynerchuk question “What’s the ROI of your Mother?” How To Create Social Analytics With Google URL Builder. Enter the Google URL Builder. Quite What Can You Learn From Social Analytics?

'If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. What you need is a way to help determine what’s going to be “breakout” content marketing BEFORE you create it, not after it’s made. We’re believers in predictive content analytics. We Analyzed Our Historical Content Marketing Performance.
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Fans of bit.ly , DiggBar , ow.ly , or any of the gazillion URL shorteners out there will object. The only thing they haven’t done yet is properly publicize this amazing package of a URL shortener. You probably know these things… It shortens URLs as small or smaller than anyone else with a 4-character domain. It has very decent real-time analytics that give separates out clicks from stumbles, shows retweets, and displays accounts that thumbed up the content on SU. Sites not built on WordPress can also take advantage of short URLs on their own domain.
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[Analytics, Marketing] The Best Social Media Analytics Tools for Publishers

There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. Real-Time Analytics. These real-time analytics platforms are among the most popular with news and content sites. Spike from NewsWhip is well-suited to news sites with good functionality for both journalists and marketers. Other Analytics and Tracking Tools. Moz Analytics.
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Some observations leading to what i want to focus on today – two years ago, I first touched Radian6, i observed the platform ought to be aimed to Web Analytics (it was then directed to marketing, communications & PR at the time) – 9 months later WebTrends was integrated at the API level to Radian6. By the way – I should have a landing page URL from Compete for the webinar in a week or so. Tags: Web Analytics #msm10 Organic Search paid search Social Media Monitoring 3D printer is all open sourced – see picture below).
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In line with our focus on barcode innovators we wrap up the week with an exclusive interview Mike Wehrs, CEO of Scanbuy , a market leader whose solution consists of a multi-barcode reader application and a code management platform. The focus is squarely on growing the market, which is why Scanbuy has recently opened up its ScanLife platform and launched a developer program called Innovation Exchange , a place where developers, marketers, and enterprise providers can access a variety of tools which can be used to launch every part of the ScanLife mobile barcode solution.
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