Welcome to ACC’s latest online chat – How Cable Communicators Are
Using Social Media Today! During the next hour, we will discuss how social
media can help you achieve company goals. All are welcome to participate. We
only ask that you remember that this is a professional forum and act accordingly.

Introductions

Michelle_Butler

ACC has lined up four experts to help us dig deeper
during this discussion. They are:

Hi there, thanks for having me- this is Melissa Sorola and I’m the
Communications Director for Time Warner Cable in Texas based out of the Alamo
City. I’ll celebrate my 5-year anniversary with TWC in December. I work on
media relations for TWC in SA and for the past 3 years have worked diligently
to incorporate social media into our plans/execution. The Texas team tweets
from @TWCable_TX

Michelle_Butler

Unfortunately, Patricia was not able to participate due to a work
commitment.

Michelle_Butler

Happy Anniversary, Melissa!

Melissa_Sorola

The Big 5! Can't wait

Michelle_Butler

Welcome, everyone! Please feel free to ask questions.

David_Blumenthal

Hi, I’m David Blumenthal, sr director of corporate communications at
The Weather Channel. I have been with Weather for 6 years and work with our
network and digital platforms on internal and external comms

Michelle_S

Hi everyone! I'm Michelle Scheuermann w Sportsman Channel. I tweet
@Ladysportsman and you can find us on FB at facebook.com/sportsmanchannel I
also have my own blog at bulletproofmedia.com Looking forward to chatting
with you all!

Social Media and the Nationwide Test of the EAS

Steve_J

With the upcoming nationwide test of the EAS, has anyone utilized
social media (twitter or Facebook) to reach out to customers/viewers
regarding tomorrow's event? Would this be in addition to any other efforts?

HMortmanC-SPAN

Yes, David, at C-SPAN we are posting to our Facebook page and
tweeting about the EAS test as well as running a crawl on our networks

Melissa_Sorola

Hi Steve - we've used social media to get the word out about the EAS
test and have sent out Tweets that direct people to a blog post that was
written on our corporate blog Untangled www.twcableuntangled.com

David_Blumenthal

I think we will be doing the same. Posting on our Twitter and FB
pages and running a crawl.

Melissa_Sorola

We also reTweeted an NCTA post today too - we'll continue to do that
leading up to the test - my counterparts across the country have also sent
info out on Twitter

Michelle_Butler

What kind of response have you received from your social media
efforts on EAS?

HMortmanC-SPAN

Sorry, meant Steve (not David) on EAS response.

Melissa_Sorola

No response directly to us but I've seen a good amount of info out
there about the test

David_Blumenthal

For us it’s too soon to tell but we will be watching it closely.

Michelle_Butler

Other than EAS, how are you using social media to achieve your
company’s communications and business goals?

HMortmanC-SPAN

Social media is actually a tremendous complement to C-SPAN’s public
service mission, which includes relaying information (without commentary) to
the American public about what’s happening in Washington and politics – and
to hear back from the public. We like to think we were using social media
since 1981; opening our phones to our viewers to ask questions of public
officials. Certainly broadband changed everything: Today we use social media
to provide schedule information, allow the audience to continue the
conversation on politics/policy topics of the day (complementing our
callers), show what members of Congress are saying on social media to
supplement our Congressional coverage, etc. Social media fits nicely into our
overall mission.

David_Blumenthal

Social media is a part of everything we do to promote our shows and
online content and it’s something our team works with marketing and our
content teams on. It’s also a content source for us and is featured
prominently on all of our platforms.

Michelle_S

Ditto what David said for what Sportsman Channel is doing. It is a
part of EVERY discussion

Michelle_Butler

Since 1981? You are on the leading edge, Howard.

Melissa_Sorola

We use social media to promote new services and community events. We
also use it to interact with customers and put some faces to our company- Our
Corporate Care team, @TWCableHelp uses it to help customers with service
issues

T.Canales

my question: I’m new to social media (watching for a while), but I
manage our Political Action Committee in Texas and as a recruiter who speaks
to employees (and ever mindful of how my own personal opinions affect my
work), I wonder how many of you have maintained two separate accounts
(work identity and personal identity)?

HMortmanC-SPAN

Calls are still the backbone, but tweets and Facebook comments are
incorporated as much as possible.

taylorclues

We've started adding QR codes to our promotional giveaways that bring
people to our website.

Michelle_Butler

Why did you start using social media?

HMortmanC-SPAN

To help our audience know what's on C-SPAN networks and to expand our
audience engagement.

Michelle_S

T. Canales - oh yes, I have a twitter and blog that isn't official
"company business." My twitter I keep both VERY professional and
ask myself what my boss would think about this? Everything you put out there
is YOU - YOUR COMPANY. So you must think twice.

HMortmanC-SPAN

For the question on personal/work twitter accounts, I personally use
mine for both -- but we have several folks here who are active tweeters who
separate the two.

Michelle_S

Sportsman starting using Twitter b/c all of us "younger"
generation were pushing it! We had our own personal pages and kept at the
company to be the leader in our space

Melissa_Sorola

T. Canales - I recently reactivated my personal Twitter handle so I
could interact with brands as a customer so I incorporate what I've learned
to our @TWCable_TX handle - I do have a disclaimer on my personal handle that
says those tweets are my own - I'm interested to see how other people
distinguish between the two

HMortmanC-SPAN

I like Michelle's point: and it's actually a great exercise in being
adult and professional in our public encounters. The old NYT test -- don't
say/do anything you don't want on the front page. Keep it clean!

Melissa_Sorola

HMortmanC-Span - I like to try and keep my personal one separate from
the biz side too

Michelle_S

We also just had "proper internet usage" with HR and let me
tell you, it opened my eyes. Everything you say is a reflection of your
company

Michelle_Butler

Time to brag. What has been the most effective thing you’ve done
with social media?

Michelle_S

most effective thing has been our FB chats. People love them!!

Steve_J.

For those of you who are using social media as part of your
communications efforts, how are you able to track the results of social
media versus other more traditional communications? Do you integrate your
efforts with your colleagues in Marketing?

David_Blumenthal

This past summer our product teams partnered with Twitter to launch
TWC Social. It’s an aggregation of every weather related tweet in real time
which is delivered across all of our platforms.

Michelle_Butler

Michelle, are the FB chats about programming?

Michelle_S

Our FB chats are with a host of one of our shows - so yes, all
related or tied back to a show we are really pushing at the time.

Melissa_Sorola

We learned a good lesson this year in maximizing our resources - We
used to have three handles in Texas for our North Texas, Central Texas and
South Texas areas, earlier this year we consolidated our Twitter efforts and
launched a handle for Texas @TWCable_TX; we were able to gain additional
followers, reach more people, and be more consistent in interacting and sending
out messages; my coworkers G’Nai and Ryan and I manage the handle; when we’re
really busy and have events going on throughout the state (which happens
often) I like how it shows the scope of our involvement in Texas

HMortmanC-SPAN

Most effective? Putting tweets and Facebook on the television
channel. Incorporating both into our daily Washington Journal live call-in
program. And also showing tweets from members of Congress on screen during
Hill coverage.

Michelle_Butler

Melissa, TX is a huge state. How do you address really local events
with the one handle?

Michelle_S

I also think the giveaways we've done on FB (being very cognitive of
the ever-changing rules) have helped grow our audience.

Melissa_Sorola

Michelle_Butler - we're careful in using hashtags for local events so
our followers will know where the event is i.e. #SATX for San Antonio #ATX
for Austin

HMortmanC-SPAN

On metrics, we do track number of followers and retweets -- to
measure our success, but also, frankly, out of, curiosity, to see what info
is resonating. Twitter has some great tools these days on analytics.

David_Blumenthal

Social media is an integrated effort with our marketing team.

Michelle_Butler

Howard, can you tell us more about your favorite Twitter analytics
tools...

David_Blumenthal

We do track metrics, typically with social is about followers/likes
etc.

Michelle_S

Steve - we will track the results for a specific release or show. But
the Social media process is just one tool in our PR toolbox. My bosses are
still most concerned about the bigger hits.

Google Analytics has always been great. I'll have to look into
Twitter Analytics.

Michelle_S

Metrics like hashtags, the number of retweets, the number of likes or
shares are always good. For FB, we had more than 100 comments about the
weather one day. Obviously we knew we hit a solid topic!

David_Blumenthal

Beyond followers and likes we also like to see how many people
participate when we use tools like Storify during weather events

Melissa_Sorola

Steve_J sounds like we do something similar to what HMortmanC-Span
does - new followers, reTweets, views to any pictures we send out, views to
press releases we place on Pitch Engine, etc.

HMortmanC-SPAN

David: I’ve read a lot about Storify but haven't used it. Do you
like it?

Michelle_Butler

Have you ever been able to measure your social media efforts
through its impact on the bottom line? ROI type stuff?

David_Blumenthal

we do, we mostly use it during big events. Our meteorologists will
get on and answer questions

David_Blumenthal

during Irene they answered hundreds about local issues from viewers

Michelle_Butler

What do you like about PitchEngine?

HMortmanC-SPAN

(The mention of PitchEngine reminds me of the countless calls I get
from vendors trying to sell their services. One of the neat things about the
way social media is headed is that you can do so much yourself without
outsiders).

Michelle_S

BTW - the founder of PitchEngine is a big time hunter. He used to
work in our industry and then off and started his own business!

Michelle_Butler

What is Storify?

David_Blumenthal

it’s essentially a live chat tool

Melissa_Sorola

Michelle_Butler - I've liked Pitch Engine in the past because it was
easy to put up a release and also incorporate photos, videos and then Tweet
it out - I also liked the metrics part of it because it would show views to
the release - they recently changed the back end of it and I'm still getting
used to it - I'll give the new version some time

David_Blumenthal

it enables our folks to post regular updates on events as news
happens

David_Blumenthal

also is really good for answering viewer QA in real time

Michelle_Butler

Is it harder/easier to measure results of your social media
efforts than your traditional communications efforts?

Melissa_Sorola

David_Blumenthal - how does Storify look/work on your website - does
it embed a chat screen?

David_Blumenthal

yes, it appears as a content module on weather.com

Michelle_S

Michelle - it is harder to measure results of social media than
traditional media for us. Esp. with Twitter. We are trying to get the bosses
to learn that the number of "likes" isn't really the end story. It
is now about engagement

Melissa_Sorola

David_Blumenthal - would Storify work on an internal website too?

David_Blumenthal

I think it would, my understanding is that we have licensed it

Michelle_Butler

Michelle, how do you measure engagement?

Michelle_S

How to measure engagement...good question - we are learning it is
more about the comments and shares on FB. If we put something out there -
like tune in for a live chat - how did that spread? how many people joined
the chat? How many q's were asked? Were they happy?

HMortmanC-SPAN

If you love numbers, social media is perfect for you. All the numbers
(followers, #of tweets, etc) are right there for you -- and the public -- to
see. And the fact that traditional media folks use twitter and blogging as
part of their work shows what their industry values.

Melissa_Sorola

re: measurement - I think we're refining our measurement efforts for
social media right now -it's not harder - just something new for us

Michelle_Butler

We've touched on social media vs. traditional media. When is it
best to use social media? When is it best to use traditional media? How do
you decide?

David_Blumenthal

For us it’s not really one or the other, we will use both for a show
or product launch.

HMortmanC-SPAN

All of our media (and marketing) campaigns use both, complementary. I
can't think of any "PR push" we've done that hasn't combined both
elements. Both sides bring value in their own ways .... and good PR efforts
will combine strategies for both.

Michelle_S

We use Social media for EVERYTHING. Every release is tweeted and
posted and it’s all timed/coordinated with the Digital Services team.

Melissa_Sorola

We integrate social media into most of our p.r. plans now -

Michelle_Butler

Melissa, you bring to mind a question I've heard a lot in the last
6-12 months. How do you integrate social media into traditional
communications plans?

Michelle_S

I think the hardest thing for us is coordinating the on-air strategy
with print, with digital and PR. We want to flip and switch and bam! you see
the tune in everywhere and the release is out getting picked up

HMortmanC-SPAN

Also, we have a more constant conversation with reporters via
twitter, regular interaction with many reporters. That sets us up nicely for
pitching them offline. (and some reporters prefer to be pitched via twitter
direct messaging)

HMortmanC-SPAN

BTW, I'm amazed at how much faster it is to see results via twitter
than via Google alerts, which seem almost antiquated now.

Michelle_Butler

Howard, you mentioned interacting with reporters via social media. How
has social media affected media relations?

Michelle_Butler

Interesting point on Google alerts!

Melissa_Sorola

We have it right in there with the Strategy part of our plan - when
we're really, really, good we even have pre posts written out for Twitter,
Facebook - part of the planning for social media also involves doing some
research as to who we can target and we spend some time researching Twitter
handles of media, bloggers

HMortmanC-SPAN

At C-SPAN we have a social media specialist and a traditional media
specialist. It's all coordinated, but we do segment that out that way. The
reason: even though it really should be seamless, it's easier to manage that
way internally, and my two specialists can develop their own contacts better.

Steve_J.

Are you able to do any type of follow up with folks who have
"liked" or "retweeted" something to gauge your efforts?

David_Blumenthal

I think social provides a great window into what reporters care about

Michelle_S

Steve - I usually try to tell people "thanks for the RT" It
makes them feel special

HMortmanC-SPAN

For Steve's question: yes, we're constantly on the look out for
people to follow and even retweet (adhering to the keep it clean principle,
of course). We also do trivia contests on twitter, which are great for
engagement (and buttress our education/information efforts).

Melissa_Sorola

I agree with David- it's good to find out what the reporter is
following and also writing about to see if you can approach them to become
part of a story they're working on

Michelle_S

I've developed most of my outdoor blogger relationships b/c of
Twitter. I just comment on their tweets, or RT a few times and then suddenly,
you have an ongoing relationship. Of course, it helps that we can talk about
something in common - like hunting or fishing! LOL

HMortmanC-SPAN

On Michelle's note about "thanks for the RT," something
else you can do is follow what reporters are talking about (outside of your
work) and engage them that way, joining them at their dinner table, as it
were.

Michelle_S

Also on twitter- I gain lots of followers (and good relationships)
when I give something of value away. Like an autographed hat, or a camo
cooler. People love the opportunity and appreciate it

Michelle_Butler

Let's talk specific platforms a little more. Has anyone used
Google +? How does it work? Do you like it? How is it helpful in achieving
your company goals?

HMortmanC-SPAN

We're in the early stage of Google plus adoption. Always curious what
the new tools are, looking down the road.

Melissa_Sorola

I'm using Google + right now to get to learn it more and how we can
use it - I do like the ability to target "circles" with specific
messaging

Michelle_Butler

I've heard a lot of positive buzz about the circles.

David_Blumenthal

We are also in the early stages. Our social media manager is setting
up an overall page for the brand.

Michelle_Butler

A social media guru from NCTA shared a demographic study on Google +
and said it is mainly used by middle aged parents living child-centered lives
in the suburbs.

Michelle_S

early stages as well for Sportsman

J_ramirez

I work for a Cable Association here in California. We have put out an
RFP on the streets for our maiden voyage communications plan. In addition, we
have a fb page and Twitter page. We have some followers but we need more. Can
anyone offer up any advice as to how we can attract more followers? Thank
you.

Michelle_Butler

Are blogs still important? Are any of you still blogging?

Michelle_S

Well, I'm a DINK (double income, no kids) so that means I must not be
the target audience! HA!

Michelle_Butler

I've also heard that it's just marketing and pr types on Google +.

Michelle_S

I have a personal blog and worked for two years to get Sportsman to
get their own blog. Now we have one! I'm in charge of the Sportsman blog and
it’s a lot of work!

CharterKevin

PR.Marketing types with child-centered lives in the suburbs...guess I
should join!

Melissa_Sorola

re: blogging - we have our corporate blog Untangled that Jeff
Simmermon does a great job of running that for us- it allows us to tell
stories differently - as opposed to a traditional press release- also lets us
showcase some of our employee viewpoints on new products, services,
programs,etc

David_Blumenthal

sign me up

HMortmanC-SPAN

J-ramirez: keep in mind the big picture of social media: it's not
talking TO people, it's talking WITH people. For instance, you can target
legislative staffs by tweeting out links to your policy positions and
statements that help them do their job better.

Michelle_Butler

Google + would welcome you, I'm sure, CharterKevin.

Michelle_S

Melissa - do you let employees blog on your corporate blog?

Michelle_Butler

I still love blogs, but I have heard that they are becoming less
important.

Michelle_S

J - I posted some tips in the stream above on how to get more
followers for both FB and Twitter. Giveaways are a huge thing - and
engagement. You can't just tweet or post a FB post once a week. It doesn't
work that way

Melissa_Sorola

Michelle_S: - yes employees - there are of course Communications team
members that mostly blog but our Care team, Govt Relations and HR also post
too

David_Blumenthal

We do have blogs but they are from our "traditional"
content sources -- our weather experts

Michelle_Butler

I also just read that Google + has just opened up to brands.

HMortmanC-SPAN

One more bit of advice for j_ramirez -- be leery of people trying to
sell you on SEO. Google rankings are not yet a science.

Melissa_Sorola

J_ramirez - here's another tip - follow other Cable Associations on
Twitter and Facebook - Texas Cable Association are active on both

Michelle_Butler

Twitter vs. Facebook. Is one more important than the other? Or
is that apples vs. oranges?

David_Blumenthal

I think its apples oranges

Michelle_S

Twitter and FB are apples and oranges for us. We do diff things for
both. And don't connect your twitter feed to FB! It’s annoying

David_Blumenthal

for us we have different uses for each platform

Melissa_Sorola

ditto Michelle_S

Michelle_Butler

How do you use Twitter?

David_Blumenthal

twitter is an ideal short burst feed for us which is well suited for
weather updates and brief snippets from our field folks

HMortmanC-SPAN

Neither is more important, in my opinion. their uses are distinct,
tho. We use both, in slightly different ways. Facebook is better for getting
comments on issues we're covering on our networks. Twitter is a better way to
quickly get out information about our news-driven programming schedule

J_ramirez

Understood, thank you all!! ::up

Michelle_S

We use Twitter more informally - like giving shout outs to people -
or asking off the wall q's. I'll post stories not only from our industry, but
also business related stories that get RT'd quite a bit. We don't post
anything other than Sportsman-centric articles on FB

Melissa_Sorola

Facebook allows us to have some longer posts too - and our Marketing
team has been doing more contests/promotions on FB

Michelle_Butler

What other social platforms do you use regularly and find helpful?
Foursquare? Groupon? YouTube? Anything else?

Michelle_S

We just joined Get Glue and I am learning the ropes.

Michelle_Butler

What is Get Glue?

David_Blumenthal

We just started using Get Glue which helps promote shows

HMortmanC-SPAN

We do use foursquare. We like it. Because many of the events we cover
have distinct locations that we can tie to our foursquare efforts. We even
have a C-SPAN Badge!

Michelle_S

Get Glue is like Foursquare for TV shows

Michelle_Butler

Can anyone sign up for Get Glue?

David_Blumenthal

anyone can sign up for Get Glue

David_Blumenthal

and they have a mobile app

Melissa_Sorola

My coworker G'Nai used Foursquare recently for an onsite event at the
State Fair of Texas - people "checked in" and they won prizes - it
was nice goodwill

Melissa_Sorola

Get Glue is fun!

Melissa_Sorola

But I feel like it's showing how much TV I really watch - which is a
lot

Michelle_S

I just read somewhere that Get Glue is THE social media tool for
2012.

HMortmanC-SPAN

Great example Meslissa_Sorola ... we use Foursqare, for instance,
when the C-SPAN Bus is traveling the country in partnership with our local
affiliates.

Steve_J.

Did you have to promote folks to sign up with Get Glue or is it
popular enough that folks already are using it?

Michelle_Butler

Thank you for making me more cutting edge. I need to look into Get
Glue. Foursquare makes me think about stalkers.

Michelle_S

Get Glue is in their infancy stages - they need help getting the word
out.

Melissa_Sorola

A lot of our programming partners are on Get Glue and it would be
interesting to see how we can partner with them on a promotion

CharterKevin

I have a question, and think it relates to J_ramirez question also...
If you were just starting out, what's your most important tool for
integrating social media into PR? What would you do first? (Melissa
Sorola can't answer - already asked you this in Austin!).

HMortmanC-SPAN

We also have a huge presence on YouTube.

Melissa_Sorola

okay CharterKevin!

David_Blumenthal

I think its twitter

Michelle_S

CharterKevin - I would get on Twitter

Melissa_Sorola

I hope what I told CharterKevin was good!

Michelle_Butler

Howard, is YouTube helpful? I always wonder if it's duplicative of
Web site efforts.

CharterKevin

It was great Melissa!

Michelle_Butler

So, does that mean that Twitter is the most important social media
tool right now?

HMortmanC-SPAN

Good question Michelle-Butler .... We use YouTube when we think
something might go viral, to use a 2007 term, and for when we want to use a
platform that everyone in the world knows. Otherwise, video can be shared
from our Video Library online archives and from our website.

Michelle_Butler

I think Jeff Cutler at FORUM thought FACEBOOK was the most important.

David_Blumenthal

I think it’s the easiest to get up and running on

Michelle_S

I wouldn't say Twitter is the most important, but it’s the easiest to
set up and get yourself involved in social media. And it doesn't have the
rules that FB does

Michelle_Butler

I have heard the advice that you should first try some of the social
media platforms personally before professionally. Do you agree?

Michelle_S

I think between choosing Twitter or FB, you have to ask where is your
audience? I had a Twitter account for our public affairs program,
HuntFishFeed, that I deleted b/c I felt that I was getting more engagement on
FB

Melissa_Sorola

I remember Cutler saying that about FB too but will have to dig up my
notes to find out why

David_Blumenthal

Yes, especially by just getting on and following folks you think do
it well to see what they do

HMortmanC-SPAN

Clear expectations and buy-in from your senior leadership is
important. They need to understand the value of online innovation, so that
it's not relegated to "check-the-box" status.

Michelle_Butler

I think FB it's because there are more people there, but it feels
more personal to me.

Michelle_Butler

How do you get buy-in from senior leadership?

Michelle_S

I agree you should be on a platform personally before professionally.
Then you can make mistakes and learn and it’s okay. But still keep in mind,
whatever you say on the internet, you are STILL representing your company.
Remember the PR agency employee who was fired after landing in a small town
and tweeting how lame the town was?

T.Canales

I've enjoyed being able to watch / re-tweet on twitter. FB seems
daunting because it is so personal. I like twitter for getting started.

Melissa_Sorola

Michelle_S- I think it was FedEx

Michelle_Butler

Yes, Memphis, the headquarters of Fed Ex.

HMortmanC-SPAN

On the buy-in question, I guess I'd answer this way --that innovation
needs to be part of the corporate culture and purposeful. It must make a
corporate business or policy objective.

J_ramirez

There is some really useful information here today. I joined this
convo 20 mins late (pc error) Would anyone know if there is a way I could
print out this stream? I'm sure I missed some good points early on.

Michelle_Butler

J_ramirez - the transcript will be posted in the members-only area of
www.cablecommunicators.org

Melissa_Sorola

We have a very supportive leadership team - I think they're excited
when we bring them new ideas of how to reach our audiences using social media

Michelle_S

How to get buy in from leadership - I agree with Melissa - our CEO
was the one who suggested we get on Get Glue.

David_Blumenthal

Our leadership is on social media so they are really supportive

Michelle_S

Your senior leadership either "gets it" or they don't. If
they don't, you have a hill to climb

Michelle_Butler

Are any of you using social media for internal communications
efforts? How?

HMortmanC-SPAN

On internal communications, C-SPAN is really too small a company to
use anything other than email and a corporate intranet posting site.

Michelle_Butler

There are about 10 minutes left. Please feel free to ask any
remaining questions!

Melissa_Sorola

re: internal comm - at ACC Forum a panelist suggested Yammer
as a tool to use internally

Michelle_Butler

What is Yammer?

Michelle_Butler

What has surprised you the most about social media in the last few
years?

Michelle_S

Surprised me the most about social media? That people still use
forums to communicate. That is so 5 years ago!

Melissa_Sorola

From what I've seen - you set up Yammer to use almost like an
internal Twitter tool - someone creates an account and I think only certain
people (employees) are allowed to join -(I think)

David_Blumenthal

the speed of growth on all of the major platforms

J_ramirez

What has surprised me most is that a lot of my friends go to facebook
and/or Twitter for up to minute news, as opposed to the normal news outlets.

HMortmanC-SPAN

Over the last five years, I've enjoyed watching the evolution from
online message boards to blogging to tweeting/FB. It seems like every new
platform gets easier to use, better suited for engagement and connection to
our audience.

Melissa_Sorola

J-ramirez- I like to use Twitter for news too - it's the fastest

Michelle_Butler

Social Media really has changed where people get news, J_ramirez,
hasn't it?

Michelle_Butler

Any final advice?

HMortmanC-SPAN

Enjoy social media, don't be fearful of it.

Michelle_S

Final words- do what you feel works for YOUR audience. Not what some self-proclaimed
social media expert told you to do - or even an article. Every situation is
different.

J_ramirez

It sure has! I read something the other day where it said
"Facebook is pretty much like, well...the Internet itself.

Michelle_Butler

Any other social media predictions?

T.Canales

Thank you for the great perspective. This has been useful for someone
who is fearful. I'm just learning to enjoy it!

Michelle_S

I predict social media will get easier, and yet more complicated

Michelle_Butler

Good luck with your social media efforts, T.Canales!

Melissa_Sorola

Jump in T. Canales!

T.Canales

Gracias!

Michelle_Butler

How do you stay on top of all the social media platforms out
there?

David_Blumenthal

I think the advice from the speaker at Forum helped. 10 minutes at a
time

Melissa_Sorola

Social media does let you have fun and interact with your audiences -
I know I have to remember that too - it's about conversations

Michelle_S

You really have to pick and choose what's important to you at that
time. It can get overwhelming, but you need to break it up into smaller
segments

Michelle_Butler

If you missed the FORUM advice, you can see a video of it at
www.CableCommunicators.org - 10 minutes to social media bliss.

Melissa_Sorola

10 minutes is hard when you have Twitter and HootSuite up all day ;)
but I'm trying to get down to 10

Michelle_Butler

Social media can be addictive, can't it?

Michelle_S

At our company, I'm the Twitter "expert" and our digital
guy is our FB "expert" And I do the blog and Get Glue. So we break
it up

Michelle_Butler

Thank you, everyone, for making today's chat a success! Best of luck
on all your social media efforts!

CharterKevin

Thanks everyone for the great advice!

Steve_J.

Thanks everyone! I enjoyed interacting with you all today!

Melissa_Sorola

Thanks for another fun chat!

J_ramirez

It has been a pleasure!

David_Blumenthal

thanks for including me

Michelle_S

This was fun - thanks for inviting me Michelle and ACC!

Michelle_Butler

Thank you for participating in ACC’s latest online chat. ACC’s next
online chat will be in December and is about career planning and development
in today’s business world. Check
http://www.cablecommunicators.org/resources_oee.php for more details. Please
feel free to contact me at mbutler@cablecommunicators.org or 202-222-2372 if
you have any suggestions for future topics, feedback on this chat, questions,
etc.