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What's slightly frightening is that there are not a lot of well-known alternatives to Google's data collection. Sure, there are other search engines, but I don't think the average user, unless working very consciously, can avoid giving Google some of his/her information eventually.

Of course, that's not as true for the smaller Google services, for example, Microsoft Office is still preferred over Google Docs, and 1-800-FREE411 is a great option over Goog-411 (we don't collect your info, and we actually offer a wider range of listings). But even for the smaller services, how secure is the information they collect? I feel pretty safe at this moment, but in 20 years will all this data still be un-hackable?