Hunted added: “I talked to a guy from New York who comes here because he thinks we have one of the greatest parades anywhere. I think it has a much larger audience than just Dallas, so I don’t think you impact it negatively or minimize it or ignore its roots by branding it as a Dallas parade.”

Last year the Dallas parade made headlines when Dallas Mavericks owner Mark Cuban saved the parade after he wrote a check for $40,000 to cover costs. The “Shark Tank” star will once again contribute to the 2013 parade.

"I don't know that we could do [the parade] without him, I can say that," Greenville Avenue Area Business Association (GAABA) Vice President Tommy Donahue told Peagus.

Organizers have even introduced a new logo for the event. This year's parade will take place at 11 a.m. Saturday, March 16. It will begin near Northwest Highway and will run south on Greenville Avenue to SMU Boulevard.