EA looking at 'reimagining' old franchises

Electronics Arts is looking at "reimagining" and bringing back "a couple of old franchises," according to EA Labels president Frank Gibeau. However, it's unwilling to bring a series back unless it can be add something new.

Electronics Arts is looking into "reimagining" and bringing back "a couple of old franchises," EA Labels president Frank Gibeau said at Gamescom, mentioning Road Rash and the Strike series. However, he explained, the colossal developer and publisher is unwilling to bring a series back unless it can add something new.

"We kind of have a rule which is you've got to have a really good reason to bring something back - What can you do to it that makes it fresh and brings something new to the equation of the franchise?"

"Like basically what we did with Medal of Honor when we brought it back; we looked at going after more modern themes... the war that's happening now as opposed to a historical war. That was the reason we brought Medal of Honor back,"

"But when we look at Road Rash, the Strike series or some of these other franchises we really challenge ourselves. We can't just put them on new tech with the same gameplay from ten years ago, we've got to have something new. That's the typical challenge that we have."

A supposed new Road Rash seen in leaked footage in 2009 was reportedly cancelled, but that certainly doesn't close the door for future attempts.