I’ve always seen Air New Zealand’s safety videos as brilliant brand building campaigns. They have garnered huge online views and international media attention. The latest Air New Zealand safety video has reached over 1 million YouTube views in just 2 days. It features international surf stars hitting the waves at Piha, Raglan, Malibu and the Gold Coast.

It was interesting to learn that Air New Zealand also finds these videos effective at promoting key destinations. Read more