How are companies changing their marketing approach to target Hispanic consumers specifically?

How are Hispanics using nutritional drink, vitamin supplement, and energy snack products, and what brands are preferred by Hispanics?

What are the demographic trends of the Hispanic population and how do they affect Hispanic diets and wellness?

This report builds on Mintel’s Marketing Health to Blacks and Hispanics—U.S., January 2011, Hispanic Diet and Wellness—U.S., November 2009, Diet Trends—U.S., May 2010, and Share of Wallet: Hispanics—U.S., February 2010.

The categories covered in this report include Hispanic demographics, acculturation, and Hispanics’ consumption and attitudes toward foods, diet programs, and products related to health and diet. In discussing their attitudes about themselves, Mintel also addresses attitudinal differences between younger and older Hispanics as well as by language preference. This report looks at consumption habits by language, income, and gender and provides insights for targeting each segment of the Hispanic population as well as examples of trends and opportunities in this lucrative market.

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* This is a sample representation of the report layout and does not reflect the research included in this report.

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