Architects eye new blueprint for vinyl siding

Vinyl siding keeps making strides in the market from fade-resistant colors to increased durability against hail and hurricanes to insulated rigid foam backings that offer energy efficiency. However, the performance improvements haven't done as much from a design perspective, so architects have taken little notice.

Seeing is understanding for Williams

Karen Williams: “I like to go figure it out for myself first. … Because every plant has specific people that can help you get things done, and figuring out who you've got to talk to is half the problem sometimes.”