PHILADELPHIA--(EON: Enhanced Online News)--Building off of last year’s success, Comcast, ABC Television and the
Academy of Motion Picture Arts and Sciences will again partner to create
an immersive The Oscars® television viewing experience
for Xfinity X1 customers. This year’s The Oscars experience will include
more than 1500 hours of content, as well as live streams of backstage
activity and the red carpet, interactive voice commands and enhanced
extras – all on the television.

“Last year, Xfinity X1 delivered a fantastic The Oscars experience for
fans before, during and after the Oscar telecast”

In 2016, X1 customers had access to a similar collection of content and
the 88th Oscars telecast saw a 39
percent ratings lift in Comcast households over non-Comcast
households.

“This year’s The Oscars experience is another example of X1 enabling us
to collaborate with content partners to build innovative and immersive
viewing experiences around their programming,” said Daniel Spinosa,
General Manager of Movies, Pay-Per-View and Commerce, Comcast Cable.
“The Oscars is an iconic and beloved event watched by millions of
Americans across the country and we’re excited to further expand our
partnership with ABC and the Academy to enhance the experience for X1
customers.”

“Last year, Xfinity X1 delivered a fantastic The Oscars experience for
fans before, during and after the Oscar telecast,” said Justin Connolly,
executive vice president, Disney and ESPN Networks Affiliate Sales and
Marketing. “Working together with Comcast and the Academy, we’re able to
deliver an even more immersive, interactive environment across a variety
of platforms that movie fans will love.”

This year’s Oscars destination on X1 will feature:

“The Oscars: All-Access” digital stream, which includes footage from
red carpet and backstage cameras, will be available on X1 and myxfinity.com
the day of the broadcast starting at 7 p.m. ET.

New voice commands to help customers quickly find Oscar-winning films
from year’s past. Saying “show me” and the name of the film will not
only take customers to that movie’s page, but customers will be
surprised to hear an actual notable quote from the film voiced back to
them. For example, if a customer says “show me Finding Nemo,”
into the remote, they’ll hear Ellen DeGeneres’ chipper rallying cry
“just keep swimming” voiced back to them on the TV.

An expansive on demand collection of more than 700 Oscar-winning
films, as well as highlights and web clips related to this year’s
nominees and historic moments from year’s past.

The day after the show, the full 89th Oscars ceremony will be
available to watch on demand. In addition, highlights from the event
will be added to the destination, giving customers the opportunity to
catch-up or re-live the night’s biggest moments, including red carpet
interviews, winner speeches and skits.

The majority of the historical The Oscars video content plus the
highlights from the 2017 show will be available through March 15. Select
Xfinity On Demand The Oscars content will also be available over the
Internet on the Xfinity TV app and online portal at xfinity.com/Oscars.

The 89th Oscars will be held on Sunday, February 26, 2017, at
the Dolby Theatre® at Hollywood & Highland Center®
in Hollywood, and will be broadcast live on the ABC Television Network
at 7 p.m. ET/4 p.m. PT. The Oscars, produced by De Luca and Todd and
hosted by Jimmy Kimmel, also will be televised in more than 225
countries and territories worldwide.

About Comcast Cable:

Comcast Cable is one of the nation's largest video, high-speed Internet
and phone providers to residential customers under the XFINITY brand and
also provides these services to businesses. Comcast has invested in
technology to build an advanced network that delivers among the fastest
broadband speeds, and brings customers personalized video,
communications and home management offerings. Comcast Corporation
(Nasdaq: CMCSA) is a global media and technology company. Visit www.comcastcorporation.com
for more information.