In early November, we had an opportunity to interview Jutta Treviranus, director of the Adaptive Technology Resource Centre at the University of Toronto. Her approach to creating sustainable innovation is somewhat different. Instead of relying on competition, we can operate on an assumption of collaboration for innovation, creating win-win scenarios for all.

The “king of the hill, competitive” type of thinking, Treviranus argues, is contributing to the modern world’s problems. To get past this, she declares we need, “innovation in the field of innovation.” Brilliant!