Ashley Eckstein Reveals New Her Universe Star Wars Fashions Coming to shopDisney and Disney Store
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Ashley Eckstein founded Her Universe in 2009,
and eight years later, the fashion forward company is still
growing. Sure, Eckstein is known to Star Wars fans as the
voice of Ahsoka Tano, but she’s also known as the person behind the
company responsible for filling fandom’s closets and wardrobes with
stylish apparel and accessories. And as of this week, Her Universe
merchandise is available from new retailers: shopDisney.com and the Disney Store.

Though Her Universe products have been established in Disney
Parks for a while now, this collaboration expands their reach.
Eckstein tells StarWars.com she couldn’t be more excited. “When
Disney asked if Her Universe would be a brand for shopDisney and if
they could have a Her Universe shop on their site, I couldn’t
believe what I was hearing,” she says. “They were asking me if I
was interested, and to me, it was such a dream come true. I’ve been
shopping at the Disney Store and on shopDisney for years. It’s been
my go to for all of my favorite Disney stuff.”

Exclusive reveal: Her Universe’s
porgtastic new sweater.

Her Universe’s Disney Parks collection will be available through
the shopDisney and Disney Store, including Marvel and Star
Wars designs, as well as their Dress Shop fashion.
StarWars.com is excited to reveal many of these new looks. Fans
will find products representing an assortment of different Star
Wars eras, with several The Last Jedi pieces.
Eckstein enthuses, “We do have the porg fashion; we have the porg
sweater and cardigan. I know how much I’m obsessed with porgs, so
this is definitely a destination for porg fashion.”

Being a destination for porg fashion would be enough as far as
many fans are concerned, but that isn’t all. Her Universe’s new
collaboration with Disney means an opportunity to craft exclusive
designs for fans of shopDisney and the Disney Store. Eckstein calls
out two exclusive knit sweaters in particular. “We have a
stormtrooper sweater and a Kylo Ren sweater, and they are very
subtle,” Eckstein explains. “The stormtrooper one, you’re going to
know it’s a stormtrooper sweater, but it’s just mostly color
blocking done in just such a beautiful way.”

Exclusive reveal (above and below): Her
Universe shows you the dark side with this Kylo Ren sweater.

And that Kylo Ren sweater? It’s Eckstein’s favorite. “Only
Star Wars fans will recognize this one. When you wear it
out in public, people are going to think it’s just this amazing
black sweater,” she gushes. “The design mimics his sleeves and then
the front of the sweater has flecks of chrome. It’s so comfortable.
It’s one of those things where I’m just like, ‘Okay. This turned
out even better than what I imagined and now I want to live in
it.'”

Eckstein admits that she’s not the biggest fan of Kylo (but in a
good way). “I’m actually kind of anti-Kylo Ren. I know some
Star Wars fans will not be happy to hear me say that, but
Adam Driver does such a good job with Kylo Ren that he makes me
dislike him. But I love this sweater, so I will support Kylo when I
wear this sweater.” (See more new dark side items in the gallery
below.)

Coming up with the products for shopDisney and Disney Store has
been a collaborative process. Eckstein tells us Her Universe works
with the buyers to determine which pieces should be offered and
what exclusives could look like. But the thing Eckstein loves about
partnering with Disney is how they put design first. She shares,
“Working with Disney reminds me there’s still an essence of Walt
Disney in that the design always comes first. They want you to
design the best design possible, and then they’ll work on the price
point based upon the quality of that item. So, from a design
standpoint, it really gives you the freedom to say, ‘This is the
best product. This is the best design.’ And you’re not limited by
having to meet a certain price. I feel like that’s what Walt Disney
would’ve wanted.”

Her Universe merchandise is available on shopDisney.com as
of today, December 4, and will be in Disney Stores across the
United States on December 15. To celebrate Her Universe’s presence
on shopDisney.com and in Disney Stores, Eckstein will be appearing
at the Westfield Century City mall Disney Store in Los Angeles on
Friday, December 15, from 6-8 p.m. They’ll be saving some of the
Her Universe 2017 Star Wars holiday pins for the first 50
customers who purchase any Her Universe item.

Amy Ratcliffe is a writer obsessed with Star Wars, Disney,
and coffee. Follow her on Twitter at@amy_geek.

Ashley Eckstein founded Her Universe in 2009,
and eight years later, the fashion forward company is still
growing. Sure, Eckstein is known to Star Wars fans as the
voice of Ahsoka Tano, but she’s also known as the person behind the
company responsible for filling fandom’s closets and wardrobes with
stylish apparel and accessories. And as of this week, Her Universe
merchandise is available from new retailers: shopDisney.com and the Disney Store.

Though Her Universe products have been established in Disney
Parks for a while now, this collaboration expands their reach.
Eckstein tells StarWars.com she couldn’t be more excited. “When
Disney asked if Her Universe would be a brand for shopDisney and if
they could have a Her Universe shop on their site, I couldn’t
believe what I was hearing,” she says. “They were asking me if I
was interested, and to me, it was such a dream come true. I’ve been
shopping at the Disney Store and on shopDisney for years. It’s been
my go to for all of my favorite Disney stuff.”

Exclusive reveal: Her Universe’s
porgtastic new sweater.

Her Universe’s Disney Parks collection will be available through
the shopDisney and Disney Store, including Marvel and Star
Wars designs, as well as their Dress Shop fashion.
StarWars.com is excited to reveal many of these new looks. Fans
will find products representing an assortment of different Star
Wars eras, with several The Last Jedi pieces.
Eckstein enthuses, “We do have the porg fashion; we have the porg
sweater and cardigan. I know how much I’m obsessed with porgs, so
this is definitely a destination for porg fashion.”

Being a destination for porg fashion would be enough as far as
many fans are concerned, but that isn’t all. Her Universe’s new
collaboration with Disney means an opportunity to craft exclusive
designs for fans of shopDisney and the Disney Store. Eckstein calls
out two exclusive knit sweaters in particular. “We have a
stormtrooper sweater and a Kylo Ren sweater, and they are very
subtle,” Eckstein explains. “The stormtrooper one, you’re going to
know it’s a stormtrooper sweater, but it’s just mostly color
blocking done in just such a beautiful way.”

Exclusive reveal (above and below): Her
Universe shows you the dark side with this Kylo Ren sweater.

And that Kylo Ren sweater? It’s Eckstein’s favorite. “Only
Star Wars fans will recognize this one. When you wear it
out in public, people are going to think it’s just this amazing
black sweater,” she gushes. “The design mimics his sleeves and then
the front of the sweater has flecks of chrome. It’s so comfortable.
It’s one of those things where I’m just like, ‘Okay. This turned
out even better than what I imagined and now I want to live in
it.'”

Eckstein admits that she’s not the biggest fan of Kylo (but in a
good way). “I’m actually kind of anti-Kylo Ren. I know some
Star Wars fans will not be happy to hear me say that, but
Adam Driver does such a good job with Kylo Ren that he makes me
dislike him. But I love this sweater, so I will support Kylo when I
wear this sweater.” (See more new dark side items in the gallery
below.)

Coming up with the products for shopDisney and Disney Store has
been a collaborative process. Eckstein tells us Her Universe works
with the buyers to determine which pieces should be offered and
what exclusives could look like. But the thing Eckstein loves about
partnering with Disney is how they put design first. She shares,
“Working with Disney reminds me there’s still an essence of Walt
Disney in that the design always comes first. They want you to
design the best design possible, and then they’ll work on the price
point based upon the quality of that item. So, from a design
standpoint, it really gives you the freedom to say, ‘This is the
best product. This is the best design.’ And you’re not limited by
having to meet a certain price. I feel like that’s what Walt Disney
would’ve wanted.”

Her Universe merchandise is available on shopDisney.com as
of today, December 4, and will be in Disney Stores across the
United States on December 15. To celebrate Her Universe’s presence
on shopDisney.com and in Disney Stores, Eckstein will be appearing
at the Westfield Century City mall Disney Store in Los Angeles on
Friday, December 15, from 6-8 p.m. They’ll be saving some of the
Her Universe 2017 Star Wars holiday pins for the first 50
customers who purchase any Her Universe item.

Amy Ratcliffe is a writer obsessed with Star Wars, Disney,
and coffee. Follow her on Twitter at@amy_geek.