Wednesday, March 16, 2011

Shawn Levy's 'Real Steel' Kicks Off World Robot Boxing League Viral

Its been rather quiet on the Real Steel front since the teaser trailer for the Shawn Levy-directed, Hugh Jackman-starring action movie about giant rock 'em sock 'em-like boxing robots debuted in December. But that's about to change, as it looks like Disney is kicking off some viral marketing. I've been receiving emails from people who picked up printed remote control units handed out at the PAX East gaming convention in Boston. The controllers link to the site WRB.com, home of the World Robot Boxing League, essentially the WWE of Real Steel. The site has since been updated and is asking for codes to be input on a controller.

Click to visit the site below and sign up for the WRB as well, which reminds me a bit of the Flynn Lives viral.

I've been watching the site since it came online, as Hero Complex did a write-up about this yesterday too, and ...