Vendor management is one area which is taken for granted most of the times in most of the organizations. Management teams which are more focused on generating revenue as a means to increase profit tend to put vendor management on sidelines. Vendor management is as important as sales management since it can optimize budget utilization, hence, saving cost and increasing profitability.

why you need to align your marketing plan with business objectives

A marketing plan is a document that consists of detailed analysis of target market, how the product shall be promoted, what will be the costs incurred, what is the expected ROI and in what period of time, what measures to take to effect revenue generation and how, how to beat competition and build loyal customer base.

The linking of latest technologies and adapting the right approach to apply in the product design and concepts, product manufacturing process, business operations management, effective communication and channelizing the resources for a fruitful endeavour is technology transformation.

Why developing & increasing brand equity is worth an investment

It is grown not only through brand campaigns but product design, delivery service, after sales service, overall customer experience with the company products and representatives; influence brand equity. Brand equity is underpinned by how the customers feel every time they interact with the company.

Business Transformation – For Growth Oriented Organizations

Business Transformation is a Key-Change-Management strategy with an aim to align people, technology, process, and initiatives of the company closer to its vision and mission statements. It is empowered with driving factors such as agile, disruptive, pivot, and innovation.

Marketing Innovation | 9 Marketing Trends For 2018

It is very important to understand the changing trends, adopt innovative techniques, visualize and respond to opportunities, and build a strong communication bridge between the organizations and customers.

Business Agility – A Growth Strategy For Companies

Business organizations started with business agility approach to meet the requirements of the modern business, to operate in profitable and predictable ways even in situations of extreme complexity. Business following agile approach is said to be best positioned to take advantage of the competitive environment.

5 Differences Between Industrial Marketing and Consumer Marketing

Industrial marketing and Consumer marketing are often assumed to be the same, while both vary in many aspects. Industrial marketing is also known as Business Marketing deals with marketing for B2B (Business-to-Business) customers, and Consumer marketing deals with marketing for individual buyers.