The cereal brand’s ‘On The Go Breakfast Biscuits’ will be rolled out across major UK chains and convenience stores this month, starting today.

Ben Cooper, group brand manager at Weetabix said: “We know that on some days, for a variety of reasons, people just don’t make time for a traditional breakfast, and many of them aren’t happy snacking or not eating through to lunchtime. We wanted to provide the solution of a delicious biscuit that delivers whole grain Weetabix fuel and is better for you than those available.”