Sports Illustrated was first published by Time Warner in 1954 and is now read by over 23 million people every week, of which18 million are men - that's 19% of the male population of the United States. Sports Illustrated concentrates not only the reportage of sport but also the emotions that make the story one worth telling. With contributions from the biggest names in sport journalism, respected for their vast knowledge, insight and access, as well as for its truly stunning photography. Sports Illustrated India intends to mirror all of these attributes and is committed to pushing the boundaries of sports journalism and photography in the country, to compliment these values.