Cooper has been encouraging me lately to update Analytics Demystified. While much of what he says sounds like the inane ramblings of a toddler, I think what he’s saying is that the book is out-of-date and needs to be updated to reflect all the changes in the industry since 2004, not to mention all the exposure I’ve had to other technologies and ideas since my first tenure at WebSideStory.

Who knows … maybe Cooper’s right. What do you think? Would you like to see an updated edition of Analytics Demystified?

2 Comments

Jacques WarrenAugust 17th, 2006

Hi Eric,Go for it! although I think the “Hacks” should be the one you update in the future; more thorough, fantastic book for a practioner. However, “Demystified” stays the best one for non-profesionnals, up there with Sterne’s “Web Metrics”.

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.