Broker Drives Hard Bargain with Realtor.com, Zillow

Brokers love to complain about Zillow, Trulia, and, to a lesser extent, Realtor.com. But Howard Hanna Real Estate Services, one of the nation’s largest brokers, has shown it’s possible to gain the upper hand when negotiating with listing aggregators. Howard Hanna’s latest deal with Realtor.com is noteworthy for the concessions made by Realtor.com. The brokerage…To read more — login/sign up