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Tag Archives: 1980s Toyota Landcruisers

The worst of the Humble Blog’s 1,504 titles fo sho, but stick with me.

One morning, a few weeks ago, I was listening to National Public Radio’s Marketplace show. They were telling the story of a 20 year old dude who discovered that his Legos, collecting dust in plastic bins in his parent’s house, were worth a lot of money. Why? Because (mostly) men in their 30s and 40s are nostalgic for their childhoods. Thus began a small online business with his mother who cleaned the Legos and readied them for sale. The two of them thus began buying discarded Legos on Ebay and then cleaning and reselling them for twice what they paid.

Which got me thinking. About alternatives to stock and bond index funds and certificates of deposit. What about investing in nostalgia.

My question for you is buy and hold WHAT for decades? I forgive you if you’re thinking I may not have decades, because life is fragile, so suggest something my daughters wouldn’t dread inheriting. Which of course complicates things because they may not be as enamored as me with men’s watches, air cooled Porsches, Ping putters, or late 80s Toyota Landcruisers. The car references raise another issue—storage and ease of transport considerations. Let’s assume my heirs may not have a detached garage like me and that they’re going to move from time to time.

With those parameters I turn to you loyal readers. I rarely ask anything of you, but what say you on investing in nostalgia? Where should I put my spare change to work? The only thing I ask is that we at least double my money*.