Embrace the Spirit of the Season By Giving Free Content to Your Clients

Tis the season to be jolly! The end of December is a time of mirth and joy! It’s the time when we give gifts and presents to the ones we love. So, with the holiday spirit in the air, it’s the perfect time to reach out to your clients with valuable and free content that they can actually use!

This past year has been a time of change for me and my business. Throughout the year, I’ve been working hard to create brand-new workbooks and other resources to help small business owners get past their stumbling blocks and move ever closer towards the success they want. With the debut of my brand-new website and the advent of the holiday season, I’ve decided to offer visitors every bit of this valuable content for free! All you need to do is click on these links and put down your email so I can send them to you directly!

How to Use a Virtual Team to Grow Your Business and Get Your Life Back: WorkbookSmall businesses, even the most successful ones, often don’t have a big enough budget to hire an entire team of people. Sometimes it’s just two or three employees doing the job of ten. This is both stressful and unsustainable. One of the best solutions is to hire a virtual team to backup your in-office workers. In this workbook, I will tell you exactly what you want to look for from a virtual assistant to make sure you pick the best to work at your small business.

The Ultimate Webinar Launch: WorkbookWebinars are one of the best ways to expand your already existing audience while also positioning yourself as an expert in your field. Correctly written, they can be used to upsell your other products by giving people a taste of what you have to offer. Plus, you can use old webinars as video content for your digital marketing strategy. The trick is that they can be challenging to put together, but that’s why I created this workbook for you!

7 Steps to Automating Your Client Onboarding: WorkbookGetting a new client is always a time of celebration, but trying to onboard them can be a huge time-sink. The solution is to automate much of the process, so you don’t have to do a thing. This can require pre-written emails, clearly laid out online documents, and more. If you want to get your client onboarding in shape, this 7-step workbook will give you a head start.

How to Write Your Own Business Plan: WorkbookWith the beginning of the year coming up, I’m a big believer in creating a new business plan. A fresh start means that you can take all of the lessons you learned in the previous twelve months and put them into a revamped plan for the next twelve. This workbook will help walk you through it.

15 Free Graphics: How to Jumpstart Your Social MediaThere’s nothing sadder than seeing a company that hasn’t updated their social media accounts in years. Social media marketing is an incredibly effective way to reach out to your audience with free content, offers, information, or just simple well wishes. If you want your business to be a success online, you’re going to need to jumpstart your social media game. These graphics will help you give your social media the kick in the pants it needs!

How to Maintain Your Business’s Online Reputation: WorkbookAn out-of-date website can make your business look, well, out-of-business! With so many customers equating your online reputation with your real-world success, it’s more important than ever to make sure you have a robust online presence, including a great website and active social media. In this workbook, you’ll see exactly how your online presence needs to grow and expand if you want a sparkling online reputation.

How to Write Your Own Facebook Ads: WorkbookFacebook offers you one of the most robust and customizable ad tools available online today. With it, you can reach out to targeted audiences, focusing on everything from gender, to location, to income, to interests. It’s so incredibly easy… as long as you have a great ad to post. This workbook will help you learn how to write a great Facebook ad that will get clicks.

Goal Check-In: WorkbookWhile your business plan should include all of your long-term goals, it can be helpful to take a close look at each of them to determine if they are achievable in the near future. Sometimes, your business goals might be more long-term, other times they might be doable within the next few months. In this workbook, you will be able to refine your business goals and make sure that you’ll be ready to achieve them in the new year.

How to Spring Clean Your Workspace: WorkbookEven if you take extra special care to tidy up your workplace, it’s likely to need a good cleaning after a full year. Spring cleaning is the best time to give everything a new “coat of paint” and make sure there are no dust bunnies under the desk. It can sometimes help with the cleaning process if you have a checklist, so here is mine! In this workbook, I’ll take you through my usual spring cleaning process. I hope it will help with yours!

Social Media Calendar: TemplatePlanning a social media strategy is a bit like planning an invasion. You need to make sure that you deploy your tweets and posts at the exact right times for optimal engagement and impact. Trying to do this without a detailed social media calendar is almost impossible, so that’s why I’m giving you one! This template is everything you need to build a social media campaign that will connect you to both new and old clients online.

The Small Business Owner’s Pre-Vacation WorkbookSure, it’s the winter, but the summer will be here before you know it. If you’re planning a well-earned vacation, you’re going to need to take some steps to make sure your small business will be appropriately managed while you’re gone. This workbook will walk you through that process and give you some tips about how you can make sure your small business will chug along without you while you’re taking a deserved break.

The Ultimate Product Launch Planner: WorkbookFor a small business, a product launch is like a birthday, New Years, Christmas, the Fourth of July, and a panic attack all in one! You’ve spent months putting together a brand-new product, and now it’s time to give it to the world. But to make it a success, you need to make sure it gets the perfect product launch. This workbook will provide you with everything you need to make sure that your next product launch goes off without a hitch!

Pinterest Tips, Tactics, Topics & The Best Times to Post: InfographicI’ve personally used Pinterest to great effect for my businesses. I’ve gained followers on multiple social media platforms, and even clients, all because they found me through Pinterest! Keeping your business’ Pinterest boards well curated and active isn’t a huge time investment, and it pays off if you have the right strategies in place. In this infographic, you’ll find some of the tactics which have worked for me, and for the clients whose Pinterest accounts I manage!

Making the Most of Social Media: WorkbookThere are so many different social media networks out there, each serving a different purpose. While Facebook connects you to all of your friends, Twitter allows you to share your thoughts in quick 280-character posts. Learning how to utilize the strengths of each social media network to get the word out about your business is the secret of online digital marketing. In this workbook, I will teach you how to get the most out of each social media network.

If you find any of this content helpful in dealing with some long-standing issues at your small business, please drop me a line. I would love to hear from you about it and talk about how we can put that information into practice at your business.

In fact, let me do you a favor, download my free workbook that walks you through partnering with a virtual assistant! If you do one thing for your business this year, get help! You can’t do everything yourself.

And don’t worry, I have plans to create even more free opt-ins, eBooks, and other freebies throughout the new year. Stay tuned to this blog to make sure that you don’t miss a thing! And if you are ready to get started with a virtual assistant, let’s chat.

About Jennie Lyon

Jennie Lyon is the founder of Jennie Lyon Virtual Assistant Services. Jennie specializes in helping busy entrepreneurs organize, manage, develop and promote their brand! She is devoted to helping small business owners and entrepreneurs with social media, content creation, email marketing, client relations, website management, and administration services. If you are a small business owner, coach or self-employed entrepreneur struggling to find enough time in your day to focus on what you really love - schedule a free 15 minute consultation with Jennie. www.JennieLyon.com

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