Yahoo SERP continues evolution in Google's direction.

In the Yahoo blog post announcing the company’s new default search deal with Firefox there’s a small GIF preview of what the new “clean” Yahoo search results will look like. Below are some of the screens from the post:

On first blush I thought these were a departure from current Yahoo results but they actually look quite similar to current Yahoo search results, minus the left-hand navigation/filters and most of the ads. The new UI — we still need to see it in action — probably moves incrementally down the path further toward Google.

Yahoo CEO Marissa Mayer has been evolving the Yahoo UI to be more Google-like since arriving at the company. It makes sense given that for years she owned the spartan UI and user experience of the Google homepage before moving over to run local for Google.

For comparison, below are Google results for the same queries:

Whatever the new-look Yahoo search UI turns out to be Firefox is the beta test for what is likely a broader rollout in the coming months.

About The Author

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.