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First you have to understand that Google’s objective is to promote the best websites, not the best “optimized” websites. Search engines want to display the most accurate and varied results for each and every search query. Search engine optimizers know basically what the engines are looking for and attempt to gain a competitive advantage by “gamming” the system.

These techniques were not only publicly advertised, but considered industry best practices. The problem was they never met Google’s guidelines in the first place…they just happened to work.

Google is Smarter than You and everyone you Know.

You might assume “Adaptive” means reactive, but that’s not quite accurate. In fact where SEO is concerned it’s just the opposite. For years search engine optimization companies have been reacting to Google and adopting their techniques to outsmart the search engines. These practices not only proved to be unsustainable, but have taken a dramatic turn for the worst. Regardless of what you think, Google is smarter than you, and everyone you employ… regardless of how tricky you think you are.

19.
a good sound technical
structure for your website, with
easily indexable pages, clear
navigation and fast load times
is about…

20.
being mobile friendly and
socially active (yes, your social
presence is an actual search
engine ranking factor)
is about…

21.
reviews and reputation and
citations on directories and
other reputable and industry
related websites
is about…

22.
The 5 components of
Optimized content
marketing plan:
Adaptive SEO cannot be
done properly without
the inclusion of Content
Marketing. Your content
should help your target
market through the
buying process and be
distributed effectively
through your social
networks.

23.
The 5 components of
Technical SEO
Fundamentals:
The technical funda-
mentals and foundation
of your website need to
be correct from the
outset. Things like Load
Speed, structure and user
experience through
responsive design all play
a part in how the search
engines rank your pages.

24.
The 5 components of
Keyword & Competitive
Research:
At the core of every
successful SEO Strategy is
comprehensive research
that includes the discovery
of highly converting non-
branded keywords. As well
as your company branded
keywords that you want to
dominate the results for.

25.
The 5 components of
Publish, Socialize, Share:
The social signals
generated through the
top social channels can
be used to increase your
discoverability in the
search engines and can
also help to distribute
your content to anywhere
in the world.

26.
The 5 components of
Benchmark, Report &
Improve:
Regular analysis of the
data is essential. Things
like Page Rank Progress,
Backlink Growth,
Good Social Signals,
Increase in Organic Visits,
Website conversions and
Keyword popularity are all
critical in helping you
make the right decisions.

28.
Traditional SEO is not as
effective as it used to be
It’s very difficult to trick your
way to top search rankings

29.
Traditional SEO is not as
effective as it used to be
It’s very difficult to trick your
way to top search rankings
Not playing by the rules
yesterday can hurt you today

30.
Traditional SEO is not as
effective as it used to be
It’s very difficult to trick your
way to top search rankings
Not playing by the rules
yesterday can hurt you today
You can still rank high in the
search results, but you need
change your evil ways and
take a 360° approach

31.
works because it
is a LIGITIMATE
sustainable
strategy that will
stand the test of
time

32.
• Wondering why your competition is eating
your lunch? This comprehensive website
audit will tell you why…and what you can
do about it.
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