Workbar Union Square

Boutique concept for leader in coworking spaces

After partnering with Workbar to create a well-loved coworking space in Cambridge, Analogue Studio was asked by the company’s founders to help expand the brand in smaller locations. Strategizing as a team, we developed the concept for a hub-and-spoke coworking model, which allows members to use the large Workbar locations as they normally do, plus gain access to on-the-go spaces in other key locations. Situated in the heart of one of Boston’s most vibrant neighborhoods, Workbar Union Square is the first of these ‘spoke’ facilities. In both programming and design, we successfully distilled the Workbar essence into a compact package, while also creating a new experience unique to this footprint.