What's the buzz on my corner?

Menu

Learning

I was thinking about the truly great people that I know or have known in my lifetime. What makes them stand out in my mind? What makes them special? What makes them interesting? Why do I wish to emulate them? There is one common thread that each possesses — it is the unique ability to merge creativity with an analytical mind.

Technical Thinking

Let’s take a quick look at technical thinking. In most cases, technical thinking involves some sort of predictable outcome. When there are many possible answers, we draw on past experiences to structure how we think. We create a logical flow in our minds, focus on the answers or what outcome we want to achieve, then seek the safest route to achieve our objective.

Creative Thinking

Looking at creative thinking, we see that there is a less ordered or focused approach. Typically we think with our emotions, daydream, and even brainstorm ideas. We are inspired by our creative thinking to do things that are unexpected and unpredictable. It is very important to realize that we also demonstrate an attitude through our creative thinking, therefore, we need to focus on portraying a positive attitude.

People that can truly connect with both ways of thinking will typically find that they have richer lives. They often employ the ideas featured in my post on “The Right-Brained Revolution” to solve everyday questions. I find these individuals fascinating and quite wise, thus why I wish to emulate them.

Each of us has the ability to be both creative and analytical. It depends on what we choose to exercise most. I would love to challenge everyone to do both. You just may be surprised by the results!

Meet the Author

I am a professor of Marketing at Full Sail University in the Digital Marketing degree. I teach a wide range of classes in mobile and emerging technology marketing, storytelling, content marketing strategy, new media distribution channels, and personal branding. I also currently serve as a LinkedIn Advisor and as a Past-President of the American Marketing Association of Orlando. My interests are in music, film, television, and art.

Contact Ken for speaking engagements at 415-891-7702.

Sign up for RSS feeds!

Email Subscription

Enter your email address to subscribe to this blog and receive notifications of new posts by email.