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Forget Coachella, it's 'Bleachella', the festival of blonde, which Taylor Swift was celebrating this weekend. And it all started on the May 2016 front cover of US Vogue.

If you thought this bright, young thing had braved a new blonde ambition by herself, you'd be wrong. Swift turned to a bottle of peroxide under the instruction of Vogue's editor Anna Wintour who had decided that blonde was best for the 26-year-old darling of pop - well, if you're on the verge of a lifelong career in music and fashion, you could do worse than having Wintour on your style directive side, right? (Besides, Wintour has previous with successful style transformations for Swift: remember when the 2012 February cover of US Vogue saw her transform from friendly face of country cutesie to a hippie-chic pop star?)

Vogue, February 2012

Speaking on the Today Show last week, Wintour explained,“We very much wanted to give Taylor a new look, make her into a sort of a rock n’ roll chick.”

In her interview for Vogue, Swift explained of her new light fantastic chapter, "I’m in a magical relationship right now. And of course I want it to be ours, and low-key… this is the one thing that’s been mine about my personal life," - of course she was talking about her beau Calvin Harris, and not her hair colour, but she may as well have been. Hair transformations are an old career-boosting trick in Hollywood: Christina Hendricks, originally a blonde, and Scarlett Johannson, a brunette, have both hit the big time post-colour switch in the salon chair.

While the departure from her familiar honeyed hue may have divided opinion for Swift fans, we approve of her decision to return to her bold, blonde do three months after her cover shoot. And where better to do it than Coachella, now fast becoming the capital of celebrity crazy hair colour change?

While we're sure Swift can cope with the blonde backlash from her fans, we'd like to help her out with her blonde upkeep, which as Melanie Smith, creative master colourist at Josh Wood Atelier explains, just went up a notch. "As far as on-going upkeep of peroxide hair Taylor Swift should prepared for some high maintenance upkeep. You would need to go to the salon even four weeks for root re-growth and possibly toning. Whilst having this look-you really need to use good moisturising shampoos and conditioners. Usually products with a blue/violet base are great for maintaining and keeping blonde fresh, Josh Wood for blondes is amazing as it has a deep violet base to keep a really clean, cool blonde." (No wonder Swift is timing her peroxide hair in time with her rumoured mini-career break - she's going to need that extra time, says Smith).

#Bleachella by Taylor SwiftCredit:
XPOSURE

And what if Swift gets bored with her super blonde? Well, says Smith, "Once you want to return to your natural colour you will need to stay in the 'warm' browns i.e. mocha's, golden chocolate shades. This is a must as when we are replacing all the pigment that was removed during the bleaching process, we need to pump red tones in because if not it the result will definitely be khaki! It's usually a straight forward process of a pigment filler at the basin and then a colour, such as colour touch. You still really need to take care of the condition of your hair as its still technically 'bleached' underneath, so you want to safeguard against colour fadeage as much as possible. Oribe Colour Care shampoo, conditioner & deep treatment is the best."

Swift, with savvy, chose to coin the music festival #Bleachella, because let's face it, this weekend is all about her hair - sorry, what musical line up? In an Instagram snap of her new hair, our new hair icon chose to add the emoji of thunder and lightening - the way Swift loves her new hair is frightening.