What does it tell the consumer about the XOOM? What does it tell the consumer that 'these are the x things the XOOM can do that other devices can't'?

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Sorry, but I disagree. Techies think an ad should sell the features of the product, but most of their demographic probably doesn't know enough about a specific feature set to make it their crucial factor in deciding whether, and what, to buy. In reality, though, ads work best when they sell, not the product itself, but the image of you the consumer as you would want to be, and imply that you will become that if you buy their product. (That's how Apple has managed to prosper all these years, in case you hadn't noticed.) In this case, the ad is a clever play on the old Mac "1984" ad, and presents an image of the Xoom-owning viewer as the young, creative individual who can take on the masses of groupthink and prevail (after all, he's the one who gets the girl in the end). Who wouldn't want to be that person?

Thinking about specs, features, apps and the like can come later, in the showroom. The key to an ad is whether it "sells the image." IMHO, the Xoom ad does so. Whether it does so well enough to convince people to shell out $800, however, remains to be seen.

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