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WordPress expert Rachel McCollin gives a head start for indie authors in using this free, easy & popular website platform to market self-published books

If you’re thinking of creating a WordPress site, you may be wondering how to start. In this post, Rachel McCollin, technical author of reference books about WordPress, will answer some of the most common questions about WordPress and how to get the most from it.

Most indie authors who are serious about building their audience know that the best way to do this is with a mailing list. A mailing list helps you communicate with your readers, build a buzz around your new releases, and publicise promotions.

But you can’t run a mailing list without a website where people can sign up.

A growing number of indies are using WordPress to build their author website (this ALLi blog you’re reading now is also WordPress-based) for reasons explained below.