MacroAir ceases manufacturing agreement with 4Front Industries

As of July 1, 2014, MacroAir will end its manufacturing relationship with 4Front Industries by granting the company a license to manufacture its own line of high volume, low speed (HVLS) fans under the Kelley and Serco brands.

As of July 1, 2014, MacroAir will end its manufacturing relationship with 4Front Industries by granting the company a license to manufacture its own line of high volume, low speed (HVLS) fans under the Kelley and Serco brands. As part of the agreement, MacroAir will also stop manufacturing HVLS fans on behalf of Kelley and Serco.

The parting of ways will allow MacroAir, the industry originator of HVLS fans, to approach clients in the warehouse and distribution center segments directly. Previously, these two segments could only be pursued by 4Front Industries; however, now both MacroAir and 4Front Industries are able to pursue any market segment without restriction.

Without its obligations to 4Front Industries, MacroAir will increase the production of its current five HVLS fans, which was previously encumbered by the obligations of private label manufacturing.

During this webcast we’ll examine the current activities, trends, and best practices in warehouse and DC operations management and how companies plan to address complex issues associate with omni-channel fulfillment.