What is Marketing Automation – How To Use It In Your Business

When marketing your company online is truly looked at and laid bare, it’s tough to ignore the mountain of tasks that face you and your staff every day. Feelings of being overloaded and the constant suspicion that you’re forgetting something are always present. Every one of us face this. Online marketing is monstrously complicated beast, and to tame it you simply have to employ some varieties of marketing automation to handle the sheer number of moving parts that marketing in multiple channels requires. Not doing this is practically choosing not to remain competitive. Let’s check out some ways An Agency in Manchester can apply marketing automation.

Cool tools for marketing automation

There are lots of great tools that you can spend your time and money on, for our purposes here I’m going to focus on three areas which can be massive time sucks and possess the most possibility of return on investment.

Email autoresponders – Probably the most important thing to automate, as without employing this type of tool you've got basically no hope of managing a customer email list. Loading up your autoresponder with marketing messages helps you give both customers and prospects alike the feeling that they are being well cared for. There are a number of great email companies out there that can handle this seamlessly for you, such as AWeber, GetResponse, iContact, MailChimp and more.

Managing social media – Keeping your finger on the pulse of several social media accounts daily is not only a full time gig, but a difficult one at that. You need seo hamilton to use some sort of tool, and there are several good ones out there that allow you to keep track of mentions, shares, Tweets as well as allow you to post to your social platforms. Look into HootSuite, TweetDeck and Buffer.

Automate all the tasks you can! – The advent of tools like IFTTT and Zapier are making many marketers lives easier! These tools, while similar in design, each concentrate on automating tasks between two or more different services that you currently use. A true virtual assistant!

Be mindful that you’re not automating too many aspects, especially customer service. Specific things require your touch, and this is one of them. Do yourself and your business a favor and check into automating at least some of your online business today!

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