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Tuesday, December 09, 2014

Tips For Avoiding Bad Neighbors On Your Website

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When you hear the term "bad neighbors," you are likely to think about those people who live next door to you and play their music as loudly as possible late at night, or run their motorcycle in their driveway early in the morning, but when it comes to your website, there is such a thing as "bad neighbors" as well - and as annoying as those bad neighbors in real life can be, the bad neighbors of your website can hurt you a whole lot more, as it is search engines who determine what to do about your bad neighbors!

Beyond the basic SEO factors that most people tend to focus on, there are a lot of more complicated things involved, and one of these things is the "neighbors" you are creating; search engines determine your neighbors to be those sites you are linking to, and (to a lesser extent) those sites that are linking to you, and this can actually have a much bigger impact on your search engine ranking than you might have realized.

If you want to keep from creating bad neighbors, it will be important that you stay away from linking to any sites that are unrelated to yours (for instance: if you have a site that deals with car parts, do not link to a site that is centered around selling children's toys!), and you will want to avoid any sites that search engines are likely to view as disreputable - such as sites that contain malware, pop-ups, adult content, offensive content, gambling, or just about any other unsavory activity.

Of course, it is easy enough to avoid linking to bad sites once you realize that this is important, but one thing that is more difficult (in fact, that can be practically impossible!) is making sure that negative sites are not linking to you! Of course, search engines don't give much weight to this, as you would then be able to create negative sites and use them to link to your competitors, thus dragging down their rankings, but they do give a bit of weight to this - so in addition to making sure you are linking to good sites, make sure (as best you can!) that the sites linking to you are also good, and in this way you can ensure that you have good online neighbors.