I _think_ you’re not complaining about your own “exposure” but instead feeling the pain for those people who create lovely content, which is ultimately ignored because of poor presentation. Perhaps you’re also reeling against those people who have gorgeous sites but the content is toilet.

I was surprised that there was disagreement on it, that the value of how something is “presented” (be it marketing or layout) is sometimes more important than the content itself. (Content is still important of course but…)

You could argue that “content” is the novelty of the idea or that this simply proves the exception rather than the rule. But I’m no so easily convinced. For a start the “blank book” idea isn’t new (there was one done in the 70s called “Everything Men Know About Women”) and the author, Shed Simove, says this:

I’ve launched novelty items before, and arguably some have been cleverer or funnier than this book, so why did this book become a global phenomenon?

I don’t have the money to get a PR company nor can I hire a good artist/photographer to create professional images. And my personal efforts thus far in this have not been exceptional. I’m learning and enjoy the process, but ultimately I prefer the creating part. The writing and design (and that whole loop) then the rest of it. Will it change how or what I do? I don’t think so, but rather I’m more aware of the big picture, the frame in which I paint.