OAKBROOK TERRACE, Ill., March 8 /PRNewswire/ -- Americans recognize things need to change in the grocery aisle, and they support Uncle Sam's efforts to overhaul what is included in their food and on the packages. The majority also believe they are individually responsible for making the right food choices to avoid obesity, but will readily accept the government's help to be successful, according to a new survey by FoodMinds.

"In light of all the recent attention around food labeling and nutrition guidance programs, we wanted to get a sense of what the consumer actually thought," said Grant Prentice, FoodMinds' director of Strategic Insights. "We heard clearly they believe things need to change – and that it makes sense for the government to lead that charge."

Americans Want Uncle Sam...

...Involved in Food Labels

Eighty-six percent of consumers are interested in the government implementing objective front-of-pack labeling that calls out calories and beneficial nutrients such as vitamin D or fiber

Seventy-seven percent of shoppers are interested in front-of-package labels designed to warn them of products with high calories, low nutrients

And, 64 percent said if their favorite food had a warning label on it, they would either eat less or stop buying the product entirely

When asked who holds the primary responsibility to make sure the public makes right food choices to avoid obesity, 38 percent chose: 14 percent said food companies, 12 percent said the government, nine percent said the health care system and three percent pointed to the educational systems

About the Food Temperance Survey

Created by the FoodMinds Strategic Insights department, the Food Temperance survey was conducted through Greenfield Online's Omnibus service on January 18, 2010. The sample of 1045 adults is balanced on age, gender and region of the U.S. Sub-samples of 869 primary grocery shoppers and 182 Opinion Leader Shoppers were screened from the overall adult sample. The MOE is +/- 3% for primary grocery shoppers and +/- 7% for the opinion leader shoppers

About FoodMinds

FoodMinds is a food and nutrition company that harnesses science, public affairs and communications. FoodMinds applies knowledge and critical thinking to help its clients tell a better story that makes a difference. Visit www.foodminds.com to learn more.

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