As the question suggests, it is clearly mentioned that she needs to take care of the All Products group a bit more differently. It is certain that her products are unanimously doing really well. But as they say, it’s all about results and more results when it comes to Online Marketing and especially Product-based Marketing.

Thus, Nicole should subdivide the products according to Brands. By doing so, the Brand Name increases as well, alongside the selling of the products. Apart from that, she can set more competitive bids for the brands individually.

This will help her to make sure that her products or the brands form the face of the search results.

These are mutually exclusive events and the competitive bids will not make the brands clash with each other.

This is because the search queries and keywords are completely different in case of both the products.

Thus, at the end of the day, Nicole will get her worth easily and all of her products will perform even more well on the marketplace.

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