The most stylish 2 minutes you'll spend on the 'net today, courtesy of Scotch & Soda

If there's anyone who does effortless cool right, it's the Scandi style crowd - so look no further than Netherlands-based Scotch & Soda for inspiration. This summer the label is launching a new video series, The Story of Things, which follows a series of stylish characters' lives. You can watch the first (entitled "Part 1: The North") below, which features a nonchalantly cool leading man with a wardrobe to envy, the winding European streets as a backdrop, oh, and a rather smoking heroine Zaria. In short, it's probably the most stylish two minutes you'll spend on the internet today...

If there's anyone who does effortless cool right, it's the Scandi style crowd - so look no further than Netherlands-based Scotch & Soda for inspiration. This summer the label is launching a new video series, The Story of Things, which follows a series of stylish characters' lives.

You can watch the first (entitled "Part 1: The North") below, which features a nonchalantly cool leading man with a wardrobe to envy, the winding European streets as a backdrop, oh, and a rather smoking heroine Zaria. In short, it's probably the most stylish two minutes you'll spend on the internet today...