This week’s Podcast welcomed Director of Broadcasting at Zut, Chris Holmes. He joined the show to talk about the various social media live streaming platforms and how they can be deployed successfully by event organisers.

During the podcast, Chris talked about the quality of content that can be put out and how organisers can best amplify their events down these channels. He also spoke about how these channels offer interactivity elements, allowing events to combine live streaming and audience feedback into one platform.

Referencing work that Zut has done for sports brand Umbro, Chris highlighted how China has seen a massive boom in live streaming, with the UK currently lagging behind the far east when it comes to adoption of the available services when it comes to events.