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About this class

Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate your ad’s success.

The best place to park is in the structure off of Colorado and 2nd St. The first 90 minutes are free (269 Colorado Ave, Santa Monica, CA 90401).

The end of the Expo Line is the Downtown Santa Monica station, which is a 5-minute walk to campus.

The 733 bus also ends in Santa Monica directly in front of our building.

Takeaways

Define key advantages to creating a Google ad campaign.

Explain the difference in volume between low and high intent search campaigns.

Understand how Google ranks ads based on how much you bid and the quality of your campaign.

Use tools to analyze how effective keywords are at generating clicks and leads.

Describe the impact that ad relevance has on converting prospects to users and customers.

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