tag:blogger.com,1999:blog-6569681.post5628252940752774265..comments2015-07-27T09:05:39.523-07:00Comments on Geeking with Greg: Ad fatigue and relevanceGreg Lindennoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6569681.post-17126653556819997332009-07-07T11:47:10.190-07:002009-07-07T11:47:10.190-07:00Very interesting. I&#39;m going to read that PDF n...Very interesting. I&#39;m going to read that PDF now.<br /><br />I especially like &quot;we should charge bad ads more to compensate for the damage they cause&quot;.<br /><br />Currently, the low-relevance &#39;run on network&#39; ads get bottom dollar pricing (50 cents CPM), because the publisher would rather earn something than nothing.<br /><br />Charging high vs low CPMs for low-relevance ads ... I think that will be very difficult in real life. <br /><br />Cheers,<br />AaronAaronhttp://www.blogger.com/profile/02944467793781623269noreply@blogger.comtag:blogger.com,1999:blog-6569681.post-55443545385133063892009-07-07T09:42:59.585-07:002009-07-07T09:42:59.585-07:00Really good point- I think users do cary a bit of ...Really good point- I think users do cary a bit of state (like how irritated they currently are with a site). And not pricing damaging this state leads to a tragedy of the commons situation where you mistakenly think that any marginal profit is worth torturing the user just a bit more. Also a side-effect of not running ads when it isn&#39;t really a true net-benefit would it would get rid of the price collapse of &quot;run of network&quot; ads.John Mounthttp://www.win-vector.com/noreply@blogger.com