Charleston Gaillard Center

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The Future of TV Advertising in Today’s Digital World

April 26
: 02:30 pm
- 03:30 pm

Susan Engleson

Senior Director, Emerging Products

With nearly 3 in 4 households using Connected TV (CTV) on a daily basis, marketers must consider shifts in device preference and behavior to reach and influence connected consumers. The role of CTV - which includes internet-connected Smart TVs, streaming media devices, game consoles, and Blu-ray disc players - is fast becoming integral to digital advertising campaigns. But is CTV ultimately here to complement or cannibalize broadcast TV? In this panel, the future of TV advertising will be debated and discussed, offering insight into the ways in which traditional TV and CTV can coexist and highlighting the success of CTV campaigns to date.