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How Lionhead Studios Enraged Twitter

Yikes, Lionhead Studios got themselves into some trouble on twitter today. Earlier in the day, the maker of Fable sent out a lovely tweet in celebration of National Cleavage Day, and was met with a ton of backlash.

It’s essentially a picture of a bar waitress with really visible cleavage, holding two frothing beers with the caption "The Foaming Jugs” a reference to the game franchise. In the game, this is a pretty acceptable joke. But online, it might not be the smartest tweet a game company could send out especially with all the discussion about gender equality in gaming lately.

While it was good for a bit of a laugh, it did offend many people, so it’s hard to justify. However, when the company apologized for it, there was even more backlash for them bending over to please everyone. It’s just a messy situation, and it probably would have been best if Lionhead just didn’t tweet at all. Props should go out for their apology, but it was too little too late.