Ok so they changed their ad, but did you really expect something not to do with body size?

Even if you were able to get about 200 people to not buy their product, it still does not matter for the big picture.

So go ahead and write more letters if that what makes you smile.

While you write your letter, ask yourself this, will my boycott hurt their bottom line? After you come up with your answer, have a good laugh at your own expense. If you can't laugh at yourself, who can you laugh at?

This ad copy is based on something some daft supermodel caught flack for saying, "nothing tastes as good as skinny feels". There was a moment of uproar at the time that she was encouraging anorexia. So, the choice of slogan is quite intentional. It seems the entire ad campaign is based around "thin slogans for people, applied to our food" - they probably have half a dozen of these. Whether the "apology" and "bowing to feedback" are intentional pokes in the eye / grab for press, or whether they sincerely pulled the original ad only to have it replaced with a more-offensive variant from their pool of thinspirational riffs is debatable.

Actually, "You can never be too thin" is way worse than the new one. Th new one is celebrating being thin (and I guess healthy), while the earlier one was fucked up because it is saying that you can never be too thin, which is basically an anorexics mentality. If someone is really skinny, it's saying you can always be skinnier.I didn't say that 100% eloquently but you get the point.

"You can’t be too rich or too thin” (or “A woman can never be too rich or too thin") is a popular phrase that originated in the 1960s. Women were obsessed with being thin (a popular 1960s model was called “Twiggy") and everyone wants more money.

The phrase was popularized by Babe Paley (1915-1978), the socialite wife of CBS television executive William S. Paley. The Duchess of Windsor (1895-1986) also used the phrase. Gloria Vanderbilt (born in 1924) has also been associated with “too rich or too thin.”

New York Journal-American society columnist “Suzy Knickerbocker” (Aileen Mehle) wrote in April 1967: “...and Mrs. J. Gordon Douglas Sr. of Newport. It is Mrs. Douglas who is responsible for one of the most trenchant remarks of recent years. ‘A woman,’ quoth she, ‘can never be too thin or too rich.’” http://www.barrypopik.com/index.php/new_york_city/entry/you_cant_be_too_rich_or_too_thin/

Plus I'm pretty certain that this was also the slogan for 5th Avenue chocolate bars during the 1980's.

The only thing offensive about this ad are some of the comments it's yielding. As if someone is going to look at the ad and think "Hmmm, an eating disorder sounds like a convenient and logical solution to my weight problem!"

And why are references to dieting and/or being thin are what really sets people off when it comes to body image, but most people wouldn't DARE address the health concerns with people being overweight? You can call an intervention when someone looks a little thin but god forbid tell your friend who just had his foot cut off from Diabetes that he should really put down that donut.

LOL it's so blatant they did that on purpose that it's funny. It's kind of like an FU though? I mean come on they can't be that dumb. They are getting free press and are probably working off the school of "Any press is good press". Still horrible message. I'm just laughing at the ridiculousness of it. Way to go thin pretzels WTG.

Named one of the best NYC Neighborhood blogs in 2016

Named Best Local Website New York 2014 by The Village Voice

Named one of the Essential NYC neighborhood blogs 2014

By the way

Here, you'll find things that you may or may not be interested in about the East Village and other parts of New York City. Appreciating what's here while it's still here. Remembering what's no longer here. Wishing some things weren't here that are here.

We love tips

Have a story idea or tip about something happening in the East Village? Or maybe a photo? Or several photos? Or video! We'd love to hear about it. Or see it. Or something. Please go here to submit a tip.

EVG on Instagram

Named Best Neighborhood Blog in the First Annual Village Voice Web Awards