How to make a converting landing page?

There won’t be any web designers/ developers or bloggers who wouldn’t have heard about a landing page. But most hardly know what it is and how it can be used to improve our blogging or affiliate sales. An attractive and successful landing page will convert your visitors into customers and here in this post we are going to see the important factors in creating a successful converting landing page. So let’s grab the maximum information on landing pages and their creation.

What is a landing page?

As the name implies, a landing page is the page what people see when they first reach your site or when they click on your ads or promotional emails. This can be either a certain page on your site or can be a specific one created just for the search engines.

These landing pages are created to guide users to indulge in certain action like – registering with your site, subscribing to your newsletter, buying something, downloading, visiting a specific page, etc. In terms of internet marketing, a landing page is also known by the names “lead capture page” and “lander”. It is defined as a single page that appears in response to clicking on a search engine optimised result or an online ad.

Where to use and When to create a landing page?

A landing page can be used along with any promotional stuff like ads, email newsletters, guest posts and can also be used with product launch, coming soon pages, etc…Use of a landing page comes when we want customers or sales and so directing the users in to your home page won’t result good because it doesn’t give much information or idea about what we are doing or what we sell. Hence, it’s better to create an attractive and detailed page of what we do and the users can be pointed to that. For example, if you want to sell your latest eBook, then create a landing page depicting it and add the facilities to buy it in that page so that visitors don’t have to spend a lot of time for buying your eBook.

Creating a Successful Landing Page

HeadingsThe page should have both main and sub headings. The care that you give for the main heading should be given for the subheadings as well then only the users will stick on to your landing page.

ContentAs always, content is the king and so everything must be relied on the essence of the headline. If you are selling a product or service then you must not forget to mention at least 2-4 benefits along with testimonials and reports. Also, adding the best features of the product along with an appealing description about it will convince your lead easily. Being in a customer mode rather than a seller mode while writing content for the landing page, will help you more to mention the best features. Use of subheading and bullets are inevitable.

Images & videosInformation that a 100 words can convey is possible from a single image or an illustration. So images are unavoidable in any landing page. Popularity acquired by info-graphics is a clear example for it. Including videos is also a good idea, especially videos that show the working or features of your product and videos showing people’s experiences with it are of great importance.

Call to actionCall to action buttons and forms are the cream of landing pages. In most cases a call to action will be subscribing to email newsletter, registration, request to buy something, downloading eBooks, etc. So first and foremost, you should have idea about the credentials that you will require and decide an attractive and simple form or button. Be sure to make your form shorter because most won’t be ready to fill a lengthy form that requires a lot of time. If it’s to buy something then make use of the PayPal for transactions. Otherwise you will need to have a bigger form asking for bank details, etc.

Essentials of a Perfect landing Page

The below infographic by Kissmetrics depicts the anatomy of a good landing page. Be sure to read it thoroughly before you design your page.

Now it’s time for you to design an exciting landing page so that it will start creating leads. Moreover, your landing page should be trustworthy and convincing so that visitors won’t skip it.

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