Advertising Value Equivalency (AVE)

Maggie Apple

Updated 28 August 2019 16:57

If you are looking for a way to measure and report on how much your media coverage is potentially worth, you can use our AVE Widget.

The AVE Widget is used by many Public Relations professionals to assign a dollar value to their media coverage. Many clients choose to adapt it, so we allow you the ability to update the numbers to your specifications in the app.

How do we calculate AVE?

The reach numbers are the unique visitors of each source based on monthly activity. This is delivered to us by our partner SimilarWeb, a leading Internet technology company that provides marketing data and analytics.

The AVE number uses a formula based on this number to derive a value. See the formula below:

X (the reach/unique visitor figure) * .025 (standard error, assuming that 2.5% of any given audience will view a particular article on average) * .37 (37 cents is the dollar value for each visitor).

The last figure can be adjusted if you want to place more or less value on each viewer.

Important Note:

While this is a very popular Widget among our clients, it is important to note that this is our best estimate and it does not measure an exact value.

*If you would like to learn how to export content from the AVE widget and export content for reporting purposes, you can check out this article here.

Thanks for reading more about AVE. For additional questions explore the Help Center further or reach out to your sales rep!