Inbound Marketing: A Short Illustration

Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.

Five Stages of the Inbound Methodology

1. Content Creation + Distribution

Create targeted content that answers prospects’ and customers’ basic questions and needs, then share that content far and wide.

2. Lifecycle Marketing

Promoters don’t just materialise out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters.

3. Personalisation

Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalise your messages to their specific needs.

4. Multi-Channel

Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.

5. Integration

Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time.