NLFI

I love the Citi commercial that shows an American spa owner serenely wading in a hot spring in Iceland, whilst pondering the wonders of Icelandic mud on both her skin and her business. Believing that Icelandic mud was just another fountain of youth-esque urban legend, I thought…hmpt, wouldn’t that be great…too bad magic mud from Iceland doesn’t even exist. Low and behold, I was wrong. Did I just admit to being wrong? Maybe it’s not the greatest thing to admit...