Category Archives: Research

Some businesses, often called seasonal businesses, offer products or services that are primarily used during a certain time of the year, like at Christmas or tax season. If you’re considering starting a seasonal business, this post will be your guide to getting off on the right foot. Examples of Seasonal Businesses When people think of… Read more

Getting laid off from a job can be stressful and discouraging – but some people decide to use this time of stress as an opportunity to create an even better life for themselves by starting a small business. Maybe you’ve had a business idea that you’ve been thinking about for awhile, but it never seemed… Read more

Timing is everything. This is certainly the case in affairs of the heart, but it may equally be true when it comes to starting a business. Business coaches often advise aspiring entrepreneurs to evaluate the “four Ps” of marketing – product, price, place and promotion – before they open their doors to customers. However, timing… Read more

Owning the right business equipment is an essential cost of doing business for many small companies. Having good business equipment can make the difference between landing a big contract and losing big money. Buying business equipment is a big investment for many small business owners, which is especially true for those who operate a professional… Read more

Investing in equipment for your small business is one of the costs of doing business – no matter what industry you’re in, the right equipment can make you more productive, save money and deliver service to customers better than before. But many business owners struggle to decide whether it makes the most sense to rent… Read more

You have a killer idea, a great business plan, and an inspirational vision statement, now all you need is the money to get your startup off the ground. Here are seven places to start. Getting funding to launch a startup can be one of the most difficult aspects of starting a new business. It can… Read more

Are you thinking about starting a business in 2015? If so, you are in good company – and this might be a great year to start a business. Lots of small business owners are looking at growth plans and feeling more optimistic for the year ahead. The U.S. economy seems to have finally emerged from… Read more

Whether you’re starting a new business or just re-evaluating your marketing plan for your existing business, one of the most important aspects of marketing strategy is doing competitive analysis. Competitive analysis gives you the chance to see how your business compares with the competition and allows you to map out your overall… Read more

How To Become An Entrepreneur Owning and effectively running your own business has become the American Dream since the Rockefellers and Kennedys proved entrepreneurship paid off. To become an entrepreneur, you must identify and start a business venture as well as take on most of the financial risk and reward. Becoming a successful entrepreneur… Read more

So you want to start a business? It almost sounds like the beginning of a joke. But taking that huge leap of faith and starting your own business is no laughing matter. One of the first choices you have to make when venturing into entrepreneurship is determining what type of business to start! Deciding on… Read more