CHICAGO, IL (PRWEB) OCTOBER 24, 2017Today, customer engagement and loyalty platform Hatch Loyalty and Buy It Mobility Networks (BIM), the leading ACH-based payment platform that enables retailers to build more meaningful relationships with their customers, announced a new commercial partnership. This collaboration empowers gas stations and convenience stores to develop loyalty programs that offer shoppers relevant and meaningful rewards based on their purchase behavior.

BIM’s white-label ACH platform and Hatch’s customer engagement platform that allows consumers to earn points towards discounts will now be fully integrated. This partnership will enable consumers to participate in retailers’ loyalty programs through their mobile apps, triggering personalized marketing offers and communication while simultaneously increasing sales for the retailer. For example, a trucker who pays for fuel with a gas station’s mobile app might be offered a coupon for a sandwich he purchased the last time he visited the same truck stop.

“We believe in creating a solution where everyone wins. With the ease and convenience of BIM’s commerce platform paired with our personalization capabilities, we’re bringing a solution that will immensely benefit the fuel and convenience store space on many fronts,” said Hatch CEO, Dan Gloede.

BIM enables consumers to pay with their checking account at the point of sale in an easy, fast, and secure manner with minimal friction via its streamlined enrollment process and transaction flows. BIM’s white-label platform enables merchants to offer their customers a convenient and more rewarding buying experience that is associated with their brand, while also lowering their transaction fees and fraud expenses via BIM’s proprietary risk platform. Merchants can use this purchase intelligence data to manage their marketing programs and target shoppers with relevant rewards and ads they actually want to see and engage with.

Hatch Loyalty empowers fuel and convenience retailers to build a configurable customer engagement and loyalty program on the Hatch platform. By aggregating customer data through integrations with a retailer’s business systems, Hatch is able to build a robust customer profile that includes demographics, behavioral information, and customer preferences. Through rules and offers triggered by profile data and behavior, customers receive more personalized marketing that retailers can then use to engage customers and drive desired behaviors. Loyalty is an outcome of consistent and successful customer engagement.

“We’re excited to combine BIM’s capabilities with Hatch’s solution to offer merchants a truly comprehensive platform that will help them drive more meaningful, rewarding and profitable relationships with their customers,” said BIM CEO, Adam Frisch.

The combined offering will immediately benefit gas stations, convenience stores, supermarkets and pharmacies by activating unique in-store deals for customers who seek convenient, personalized shopping experiences. The solution is expected to expand into other markets in the future.

Hatch is a simple, adaptable platform designed to help retailers and brands build stronger relationships with their customers. More than a loyalty company, Hatch makes insights actionable, enabling a more personalized and meaningful customer experience for retailers of all sizes. The world’s largest retailers and brands have access to the Hatch platform’s full configurability, while small- to medium-sized businesses can access Hatch’s off-the-shelf marketing solution, Belly, which is already an industry-leading solution. Hatch Loyalty is headquartered in Chicago, Illinois and received funding from Andreessen Horowitz, Lightbank, NEA, and DAG Ventures. For more information, visit http://www.hatchloyalty.com.

HOUSTON–(BUSINESS WIRE)–Today, P97 Networks and Buy It Mobility Networks (BIM) announced they have struck a deal with customer Phillips 66 (NYSE:PSX) to provide ACH based payment and consumer engagement services at Phillips 66®, Conoco® and 76® branded locations. The program will rely on BIM’s advanced technology to expand the capabilities of P97 Networks’ PetroZone® Mobile Commerce Platform and provide Phillips 66®, Conoco® and 76® branded consumers with a fast, easy and secure way to link their checking account to Phillips 66’s mobile payment offering.

“We are really excited to be working with Phillips 66 and all three of their iconic fuels brands, as well as a world-class technology company in P97,” said BIM CEO Adam Frisch. “Not only will this partnership offer consumers a better and more rewarding payment option, but Phillips 66 will also benefit from a platform that enables them to develop more meaningful relationships with consumers, drive loyalty and lower transaction costs and fraud expenses.”

“Working with P97’s winning technology and BIM’s premier payment platform helps put Phillips 66 at the forefront of the mobile commerce revolution for branded fuel locations and c-stores,” said Rod Palmer, General Manager Marketing Services. “With BIM’s ACH debit product in our branded wallets, most consumers with a bank account will have the opportunity to pay with their phone at our branded sites.”

“U.S. consumers and merchants are increasingly demanding ACH at the point of sale, which is important for the future of mobile commerce; BIM is leading the charge and is the best platform we have seen in the marketplace,” said Don Frieden, President and CEO of P97 Networks. “By collaborating with BIM, PetroZone will help make the company’s vision of a frictionless, safe, paper-free check-out process a reality.”

P97 Networks provides secure cloud based mobile commerce and digital marketing solutions for the convenience retail and fuels marketing industry under the brand name PetroZone®. P97’s mCommerce solutions enhance the ability of convenience store operators, marketers, and oil companies to attract and retain customers by providing technology that securely connects millions of individual mobile phones and connected cars with identity and geo-location based software technology to create truly unique connected-consumer experiences. P97’s software personalizes the “find-buy-save” experience for every mobile consumer. For more information follow us on Twitter @p97networks or visit www.p97.com.

About Phillips 66

Phillips 66 is a diversified energy manufacturing and logistics company. With a portfolio of Midstream, Chemicals, Refining, and Marketing and Specialties businesses, the company processes, transports, stores and markets fuels and products globally. Phillips 66 Partners, the company’s master limited partnership, is an integral asset in the portfolio. Headquartered in Houston, the company has 14,600 employees committed to safety and operating excellence. For more information, visit www.phillips66.com or follow us on Twitter @Phillips66Co.