• Well-positioned to meet the market demand from the construction industry in India

• Quality solutions for paints and coatings

LANXESS, the global specialty chemicals company and one of the world’s leading manufacturers of inorganic color pigments showcased its unmatched range of iron oxide and chromium oxide pigments at the bC India expo 2016 in Gurgaon at booth J34 in Hall 1.

Synthetic iron oxide and chromium oxide pigments from LANXESS, marketed under the well-known brands Bayferrox® and Colortherm®, display high color strength, consistency, lightfastness, colorfastness, UV stability, weather-resistance and are characterized by their high quality and environmentally-friendly processing. These characteristics of Bayferrox® and Colortherm® pigments guarantee long-lasting colors in applications pertaining to the construction industry.

A key highlight during the show was the introduction of the innovative Bayferrox® New Red pigments range that is based on the development of an entirely new production process. The “Ningbo Process” is being used for the first time at LANXESS’ new production facility in Ningbo, China, which is the most modern plant of its kind in the world.

“With our New Red iron oxide plant in Ningbo, China, we are able to serve our customers in the Asia-Pacific region even better with sustainable products. LANXESS is the first manufacturer of iron oxide pigments to ensure sustainable production of bright yellowish red pigments with consistently high quality. Thanks to the new mixing and milling plant, we offer an expanded portfolio of pigments that features the New Red pigments alongside our proven inorganic color pigments. bC India gives us a good opportunity to showcase our competencies and interact with our Indian customers”, said Rafael Suchan, Vice President for the Inorganic Pigments business unit in Asia Pacific.

About bC India:

bC India - the International Trade Fair for construction machinery, building material machines and others - provides the international construction industry with a professional platform for networking, investment and the exchange of ideas and information.This year more than 31,000 participants and 647 exhibitors—of which 57 percent were international companies—from 30 countries came to the fourth International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles, which occupied a total of 150,000 square meters of space.