About Shakespeare

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Shakespeare News

Shakespeare® Catch More Fish®With the new Shakespeare® Catch More Fish® combo, anglers will have everything they need to enjoy a day on the water. In addition to a Shakespeare rod and reel, the combo also includes top brands in bait and line – Berkley® PowerBait and Gulp® and Stren®. MSRP $29.99-$49.99; $11.99-$14.99 for species specific tackle boxesRead More

Pure Fishing Continues ABCF SupportIt is estimated that one in eight women will be diagnosed with breast cancer in their lifetime. Pure Fishing is on a mission to bring awareness for early detection. Pure Fishing was built on a foundation of service and a willingness to help those in need. Since 2007, Pure Fishing has dedicated its support to help raise awareness of breast cancer.Read More

Shakespeare Ugly Stik Sets Facebook MarkThere is no doubt Shakespeare Ugly Stik is one of the most recognizable rods in the fishing community. This is evident on the store shelves, on the water and now online. A popular site for anglers to share success stories, the Ugly Stik Facebook page has recently eclipsed over 500,000 fans.Read More

UGLY STIK GX2 YOUTH COMBO WINS BEST KID’S TACKLE AWARD AT ICAST 2013Kid’s tackle is the most important tackle. It is the link between creating anglers for life or sitting on the couch playing video games. There was a new Ugly Stik® Youth combo introduced at the ICAST 2013 show in Las Vegas, Nev., and industry leaders recognized it. The Shakespeare Ugly Stik GX2™ Youth combo was awarded the Best Kid’s Tackle Award at the 2013 ICAST show.Read More

Welcome to the Next GenerationIn 1976, Ugly Stik® began a journey that would provide many anglers with their most memorable fishing moments – creating the original Shakespeare Ugly Stik®. The Shakespeare Ugly Stik is known as an icon in the fishing world and very little has changed about the rod since its inception, until now. The new Ugly Stik® GX2™ is set to continue the legacy that was established 37 years ago, As a replacement seriesRead More

Crappie hunting just got more excitingTrue crappie anglers want specific gear that will fit their needs. Those same anglers are
also looking for something that can withstand a wide array of conditions and abuse.
Shakespeare has created the new Crappie Hunter™ series of rods and combos specifically
designed for the avid crappie angler.Read More

Shakespeare Announces Support to Fishing's FutureShakespeare® and Fishing’s Future share the same goal; to help families connect through fishing. This is precisely why Shakespeare announced today its support of the organization with a $5000 cash donation plus $5000 in fishing gear.Read More

Hide-a-Hook Bobber - Hook fish, not parentsThe Shakespeare® Hide-a-Hook Bobber™, the 2012 ICAST award winner for Best
Kids Tackle, has been extremely popular with kids of all ages. However, any adult who
has fished with kids know the true value of this product. The Hide-A-Hook bobber puts
adults’ minds at ease because there is no fear of getting stuck by a flailing, exposed hook
on the end of a child’s fishing rod.Read More

New Spin on Popular Agility SeriesAnglers tend to look for great looking gear these days as they seek out the best
fishing waters. The latest offering from Shakespeare® rings loud and true to
today’s angler. The Shakespeare Agility™ series has an aggressive look and
possesses many features that even the most seasoned anglers will appreciate.Read More

Ugly won’t quitThe new Ugly Stik® GX2™ rod and reel combos deliver in all aspects of performance and offer
the best value and toughest low-profile, spinning, underspin and spincast combos on the market.
The full line of GX2 Combos provide anglers of any level the opportunity to select what they feel
most comfortable fishing.Read More