Following the star studded premiere of the film adaptation of Chimamanda Adichie‘s novel Half of a Yellow Sun, Telecom Partner of film – Etisalat Nigeria held an exclusive screening of the film on Tuesday 15th April 2014 at Silverbird Cinemas, Lagos for its high value customers.

The event was branded to the latter of course and had signature personalities and officials of the brand; Chairman, Etisalat Nigeria, Hakeem Bello-Osagie, Nollywood screen diva and Etisalat Easyflex Ambassador, Genevieve Nnaji, and OC Ukeje who also starred in the movie.

According to acting Chief Executive Officer of Etisalat Nigeria, Matthew Willsher “Etisalat is pleased to be identified with this unique work of art that places Nigeria proudly on the world map and promotes the country’s movie industry. At Etisalat, we believe in pushing boundaries and expanding the frontiers in our product and service delivery to our customers. This movie with its stellar cast, all round quality in production and poignant story shares this same attribute”.

The movie is a definite must-see. Have you seen it? But before you answer that, see photos from the private screening below.

nigerians are pretentious! let me see if any company will “host their high valued customers” to “october 1” by kunle afolayan or the upcoming movie by izu ojukwu. anything foreign, nigerians will hype and contribute. see them holding their glasses with their expatriate friends who probably are not even interested in the movie. but to contribute to the “locally based” becomes a problem. i hope this movie is good, not any hollywood hyping rubbish they always do these days. unless the ceo of etisalat has a stake in this movie, this is just pretentious.

How is this a foreign movie? It chronicles an important event in jigeria, based on a book written by a nigerian, The director is nigerian, half of the film cast are nigerian or at least have nigerian heritage. Pls get your facts right before you come ranting here.

When ur good ur good. What is pretentious about etisalat having a private viewing when their brand ambassador acted in d movie. Is it not the big companies that will show case us Africa? The quality of the movie, n actors are top quality. Who will not like to identify with a good job when it is well don. Pls thank you etisalat for hyping the movie more.