Bon Iver Stars in New Red Wing Boots Campaign

Bon Iver aka Justin Vernon films a video for Red Wings boots.

Red Wing has launched a new video series "Made in the Land of Wheat and Maize" to highlight the hard work done in their sturdy-ass, made-in-America boots, and first up to host is Eau Claire resident Bon Iver aka Justin Vernon. Watch above and take a trip through Iver's Wisconsin.