What is Instagram?
• Social network for visual content:
images & videos
• Over 300+ million users
• Popular with teens and adults
between the ages of 18 - 29
• Encourages user-generated content
• Add popular # hashtags to visual to
discover your content
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1. Set Goals
Ask yourself, what do you hope to accomplish by
using Instagram?
•
Do you want to share a creative visual portfolio
of your work, product and/or service?
•
Do you want give followers a behind the scenes
look at your company culture?
•
Share stories from your community and/or
campaigns?

S.M.A.R.T Goals
Goal: To increase brand
exposure by getting 10 likes on
each of my Instagram photos
by end of August.
S.M.A.R.T Goals
Steps to Achieve: PIC
1. Post 3 visuals per day at different time
2. Insert hashtags in each visual
3. Compare engagement on weekly basis
Tweet your questions with #HootsuitePro
Tweet your questions with #HootsuitePro

2. Get to know your fans
• Conduct an Instagram audit to
determine what your followers are
saying about you
• Monitor your followers to see what
kind of content they are sharing
• Is your audience already using
unique hashtags?
Tweet your questions with #HootsuitePro
Tweet your questions with #HootsuitePro