Chinese customers may have renewed confidence their Australian wine and goods purchases are the real deal with a proposed 'authenticity app'.

China's CTV has reported that up to 50 per cent of wine sold in China could have fake labels.

In an effort to shore-up the authenticity of Australian exports to China, former Boomers basketball player Andrew Vlahov and his business partner Grant Shaw have teamed up with Chinese IT company Invengo and consultants Deloittes to develop an app that detects authentic labels.

Mr Vlahov says customers will pay a small premium for a bottle of wine that's authenticated.

"That's essentially what we're trying to do, establish a new benchmark and protocol that's accepted by Australians and the Chinese."

The app is used to scan the bottle's label to truly identify where it has come from, and tracks it's journey from producer to customer.

Mr Vlahov said the cost to Australian producers and the customers in China would be minimal.

"Wine leaves our country between $5 and $6 a litre but is sold on the shelf at about $25 or $30 a litre.

"The technology application we're talking about is less than $1 a litre."

The Ferngrove Wine Group, in the Frankland River region in Western Australia's south-west, has been exporting wine to China for more than a decade.

The group will assist Mr Vlahov and Mr Shaw with testing the app in coming months.