Internet Tyres Firms Fight to Keep Lowest Prices Fixed

Internet tyres firms have kept their average price static for the past year, while high street depots and local garages have increased by as much as 11%, a survey revealed.

This widens the price gap even further between online tyres suppliers and fast fit operations.

Fast fits collective average price was £90.52 during the last three months of 2008, while the etailers sector dropped to £64.16 in December.

Even the local independent garages and autocentres were more than £10 dearer, with average prices increasing 8% to £74.35 and 11% to £79.86 respectively.

The report, commissioned by Tyre Trade News, concludes that the internet tyres channel ‘offers a significantly lower price point compared to the rest of the market.’

Etyres, the UK’s leading online mobile tyres fitting company, has seen an almost 30% rise in year on year sales, which is has achieved by offering low prices and excellent service because the tyres are fitted at the customers home or work.

TV consumer champion Quentin Willson is a big fan of shopping around on the internet for the best deals and he recently singled etyres out for recommendation.

He said: ‘If you ring them up, they’ll deliver new tyres to your door in their van, then fit them on the driveway.Their tyres are a lot cheaper than the places on the high street.’