Notes: Grey Advertising restructured in April 2000, creating the holding company Grey Global Group as the umbrella group for the various agencies. The move recognizes Grey's rapid growth and the broad range of global diversified marketing companies beyond its advertising sequence that now claim some 40% of total revenue compared with only 5% ten years ago. The leading operating unit is the agency Grey Worldwide, renamed from Grey Advertising. Other units include Grey Direct, GCI/APCO (PR), Grey Interactive, G2 (integrated marketing, corporate identity and promotion), Grey Healthcare, MediaCom (media specialist), J. Brown/LMC (co-marketing through retail partnerships), and Beyond Interactive. In 2000, GCI/APCO acquired Gcom-Kaufmann in Mexico City, merging it with the GCI Mexico City office. Grey Desire, a consulting company specializing in customer relationship management, opened in November 2000 in London. It is jointly funded by Grey Worldwide and Grey Direct. GCI in January 2001 acquired the Tunheim Group, a Minneapolis PR firm. Brookside Capital Partners Fund, part of investment firm Bain Capital, acquired a 5.6% stake in Grey Global in March 2001. Bain Capital owns Domino's Pizza and has had investments in ad industry companies that include DoubleClick, MediaPlex and Hook Media.

Notes: Grey Worldwide is the consolidation of Grey Global Group less GCI/APCO, the PR unit.

Grey Worldwide

Agency totals ($ in millions)

Worldwide 2000 1999 % chg

Gross income $1,369.8 $1,193.4 14.8

Billings $9,136.6 $7,961.4 14.8

Employees 10,545 9,623 9.6

Offices 393 318 23.6

U.S. 2000 1999 % chg

Gross income $610.0 $535.8 13.8

Billings $4,068.7 $3,575.1 13.8

Employees 2,144 1,836 16.8

Offices 4 3 33.3

U.S. offices Billings

Grey Worldwide, Dallas 33.4

U.S. offices Billings

Grey Worldwide, Los Angeles 233.4

Grey Worldwide, New York 3,661.8

Grey Worldwide, San Francisco 140.1

African offices Billings

Insight Advertising, Accra (NE) 0.5

Century Advertising, Nairobi (NE) 2.5

Grey Morocco, Casablanca (MJ) 0.8

Insight Communications, Lagos (NE) 3.9

Dicomm Advertising, Harare (NE) 4.7

Asian & Pacific offices Billings

Grey Australia, Melbourne (MJ) 114.5

Grey Bangladesh, Dhaka (MJ) 2.1

Grey Hong Kong, Hong Kong (MJ) 100.9

Grey China, Beijing (MJ) 74.0

Grey, Mumbai (MJ) 44.4

Rama Perwira, Jakarta (MJ) 10.7

Grey, Tokyo (MJ) 182.0

Grey Almaty, Almaty (MJ) 0.3

Grey, Kuala Lumpur (MJ) 22.4

Grey, Auckland (MJ) 14.9

Prestige Communications, Karachi (NE) 3.7

Campaigns & Grey, Makati City (MN) 24.1

Grey, Singapore (JV) 4.9

Grey Korea, Seoul (MJ) NA

Trikaya Grey First Serve, Colombo (MJ) 2.8

Hwa Wei & Grey, Taipei (MN) 85.9

Grey Thailand, Bangkok (MJ) 13.5

Grey, Tashkent (MJ) 0.1

Grey, Ho Chi Minh City (JV) 1.3

Canadian offices Billings

Grey Canada, Toronto (MJ) 123.0

European offices Billings

Grey, Vienna (MJ) 58.5

Grey, Brussels (MJ) 118.6

Grey, Sofia (MJ) 1.1

Grey, Zagreb (MJ) 6.9

Contact Ad Agency, Nicosia (NE) 1.1

Grey, Prague (MJ) 39.3

Grey, Copenhagen (MJ) 205.7

Inorek & Grey, Tallinn (MN) 3.1

AS-Grey, Helsinki (MN) 265.0

Grey France, Paris (MJ) 336.3

Grey, Duesseldorf (MJ) 847.2

Grey, Athens (MJ) 13.1

Grey, Budapest (MJ) 19.1

Grey, Dublin (MJ) 13.2

Milano & Grey, Milan (MJ) 261.2

Inorek & Grey, Riga (MJ) 2.0

Inorek & Grey, Vilnius (MJ) 1.0

Grey, Skopje (MJ) 1.2

Grey, Chisinau (MJ) 1.5

Grey, Amsterdam (MJ) 139.4

Grey, Oslo (MJ) 65.0

Grey, Warsaw (MJ) 46.6

Grey, Lisbon (MJ) 9.8

Grey, Bucharest (MJ) 13.0

Grey, Moscow (MJ) 25.6

Soria & Grey, Bratislava (MJ) 33.0

Pristop & Grey, Ljubljana (MJ) 83.1

Grey, Madrid/Barcelona (MJ) 264.1

Grey, Stockholm (MJ) 43.0

Grey, Zurich (MJ) 58.8

Cenajans Grey, Istanbul (MN) 101.4

Grey, Kiev (MJ) 3.3

Grey, London (MJ) 844.6

GSW International, Cambridge (MJ) 19.4

Grey, Belgrade (MJ) 0.3

Latin American offices Billings

Grey Argentina, Buenos Aires (MJ) 86.0

Grey Brasil, Sao Paulo (MJ) 110.0

Grey Chile, Santiago (MN) 25.8

Grey Colombia, Bogota (MJ) 8.4

Jimenez, Blanco & Quiros, San Jose (NE) 5.0

El Taller Creativo, Santo Domingo (NE) 9.2

DeMaruri Communications Group, Guayaquil (NE) 19.0

J.M. Creativos & Grey, San Salvador (NE) 6.9

Jotabequ Grey, Guatemala City (NE) 6.0

Talento Grey Publicidad, Tegucigalpa (NE) 3.6

Grimax Advertising, Kingston (NE) 4.4

Grey Mexico, Mexico City (MJ) 120.4

Imagen Publicidad, Managua (NE) 6.3

Publicidad Interamericana, Panama City (NE) 10.2

Grey, Lima (MJ) 9.6

WING Latino Group, San Juan (MJ) 74.5

Valdez & Torry Advertising, Port of Spain (NE) 5.0

Grey Uruguay, Montevideo (MN) 5.4

Fischer-Grey, Caracas (MN) 32.9

Middle Eastern offices Billings

CSS & Grey, Cairo (MJ) 2.6

Adler, Chomski & Warshavsky, Tel Aviv (NE) 45.0

CSS & Grey, Beirut (MJ) 21.3

CSS & Grey, Jeddah (MJ) 3.1

CSS & Grey, Dubai (MJ) 17.5

Notes: Grey Worldwide's agency brand in the U.S. includes the Grey offices in New York, Los Angeles and San Francisco, and Wing Latino Group. Outside the U.S., the Grey Worldwide brand is the Grey international network. Grey merged its advertising, direct marketing and sales promotion operations in France with those of Callegari Berville, creating the Paris office of Callegari Berville Grey, to operate as part of Grey Worldwide.

Officers: Steve Blamer, pres-New York; Bernd Michael, chmn & CEO-Europe, Middle East and Africa, dual-based in London and Duesseldorf; Carolyn Carter, pres-Europe, Middle East and Africa, based in London; Eric Rosenkranz, pres-Asia-Pacific, based in Hong Kong; John C. Channon, pres-International based in New York.

Notes: Beyond Interactive, an interactive agency with three U.S. offices, acquired its first agency in Europe, Media 21 in London, in May 2000. Media 21 specializes in online media planning and buying. Beyond Interactive in February 2001 laid off 100 people, 30% of its worldwide workforce, due to a softening ad climate. This followed layoffs of 60 people in October 2000. Beyond Interactive was bought by Grey in 1999. MediaCom formed a global interactive media network in March 2001 by combining its digital units, MediaCom Digital and media.com, with Beyond Interactive. The new division operates under the Beyond Interactive name and represents an additional $266 million in global Internet billings to MediaCom. The digital media services operation covers 21 countries; its capabilities include interactive communications (digital media planning and buying, email marketing, and creative), data solutions (campaign optimization and ROI measurement), and integrated communications (offline media planning, campaign integration and event planning).

Notes: Grey Direct is a marketing services agency. In 2000, it opened BrightTouch, New York, with Brightware, an Internet software company in Novato, Calif. The joint venture is meant to help electronic commerce companies develop deeper relationships with customers. George Wiedemann left the company as chairman & CEO in the fall to become president and CEO of Responsys.com, Palo Alto, Calif., an online direct-marketing agency in which Grey acquired an equity position.

Notes: Wing Latino Group is the reorganization of FOVA, Los Angeles and New York, and West Indies & Grey in San Juan, Puerto Rico. The consolidation brings into one shop the Grey units creating campaigns to reach Spanish-speaking consumers in the United States and Puerto Rico.