Fascinating times in the tech world.
I have learned (the hard way) how the start up pitch process works these days, and what are the key messages to convey to investors to grab their attention (and their funding) for your project.

In essence:

1. Focus on the need (the problem) you are trying to solve. Articulate clearly your solution.

2. Metrics: how big is this thing?. Market size, audiences, where are they? How much interest do they have? proofs? (have you piloted this?)

3. Demo your solution as much as you possibly can.

4. Competition, who are they? risks?

5. Financials: not relevant overall as all investors consider very difficult to predict what will happen. Very important though to state clearly how much funding are you asking for, and what are you gonna do with it.

6. Theteam. Team is crucial in a start up. Investors invest in people not in projects. Always secure a capable team with the required experience and competencies.

7. Finally, the most important thing of all: put all the p-a-s-s-i-o-n into it.

Emotions are the engine of everything we do, if you are wholeheartedly committed with the project investors will notice by the way you show your emotions. This gives them confidence you're going to stay even if your project runs out of money.