Why Mom-trepreneurs Rule the Web

Mom-trepreneurs like Scarlett Paolicchi are a good example of the ingenuity and variety of today’s small business owner. Starting a business from where you are and suiting your lifestyle is the key. Don’t let the restrictions stop you. Read on!

Latest Trends

Social media “mom-trepreneur” makes good. Self-proclaimed “accidental entrepreneur” Scarlett Paolicchi discovered an aptitude for social networking and founded her small business, all while adjusting to her new status as a stay-at-home mom. Incorporating what you know and do in your day-to-day life into a new business may not be as hard as you think. Start Your Own Small Biz

It’s a waiting game. Small businesses remain wary while the process of economic recovery ensues, however studies are showing that many owners are “cautiously optimistic”, holding their breath and waiting to see how the new year will unfold for the small business community. Learn more about why this waiting game continues. Smallbiz Technology

Overcoming Obstacles

A better life in the new world—just across the state line. See how online shopping site FatWallet.com escaped restrictive online sales-tax laws and found its promised land just one state over, a move which also enabled it to create a fun and state-of-the-art workplace from the ground up. The Wall Street Journal

What do your goals say about you? Everyone makes resolutions at this time of the year, but how you define your short and long term goals can speak volumes about who you are. See why setting goals for yourself or your small business may be the key to progress and how making a resolution might just be the first step on that journey. Inc.com

Better Businesses

Entrepreneurs are multifaceted creatures. So it’s important that communities aimed at them include a variety of interests. David Siteman Garland talks about building his community geared toward entrepreneurs, and how taking a holistic approach reflects his vision of the entrepreneurial journey as a lifestyle, not just a vocation. BizSugar Blog

Getting down to the atomic level. Most companies use metrics—analytics tools to measure one facet or another of their business, like traffic or revenue. But did you know that metrics can also be useful at the atomic level, helping a company know how to thwart employee boredom, improve a single meeting, or boost learning curves? Forbes

Competitive Advantage

Why your social networking must pay. And two ways to make it do that. With importance of ROI when it comes to just about everything in business, it’s best to have a way to make sure you’re really getting your money’s worth from everything you’re doing. Duct Tape Marketing

Working Smarter

What’s the lifetime value of your customer? Escaping the cycle of low price competition as a commodity provider can have to do with recognizing the lifetime value of your customers. FixCourse

The key to outsourcing effectively. If you think outsourcing is about bare minimum quality at rock bottom prices, you may want to consider a different perspective. Quality issues that hurt your business are not worth the savings and outsourcing effectively is about something else all together. Epic Launch

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Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. It is one of the most popular independent small business publications on the web.

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