Pizza Patron stirs controversy with pizza name

SAN ANTONIO, TX (WOAI) - Pizza Patron is once again stirring up some controversy. It has to do with the name of their newest pizza.

The new pizza is named after a popular Mexican slang term. The company relies heavily on radio ads, but many radio stations are concerned it could get them fined.

"It has to be bleeped," said Chase Rupe with Emmis Communications. "We're not going to air it's unfiltered for sure."

Pizza Patron also made headlines in 2012 with their controversial Pizza Por Favor Campaign. That campaign included getting a free pizza if you ordered in Spanish. Franchises were against the campaign at first, but profits soared for the company and eventually the franchises got on board.

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