CINCINNATI Building upon its "Have You Tried This Yet?" campaign, Procter & Gamble will release its P&G BrandSaver coupon booklet this weekend that includes savings on products featured in the campaign.

The money-saving booklet, which offers more than $113 in savings, will be included in newspapers reaching more than 57 million homes across the country and features coupons from many P&G brands, including Tide, Pringles, Charmin, Head & Shoulders, Olay, Crest 3D White, Bounce and CoverGirl. Most coupons are valid until Nov. 30.

The "Have You Tried This Yet?" is a multipronged campaign that P&G kicked off last week. As part of the campaign, P&G also opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.

SPECIAL REPORTS

A new breed of drug-resistant head lice is driving a new wave of product solutions. DSN Senior Editor Michael Johnsen takes a deeper look at what retailers and suppliers are doing to combat "super bugs" in this special report. Read more...

IN THIS ISSUE

Drug Store News highlights parents' and suppliers' search for new solutions to the "super bug" problem; takes a closer look at retail clinics and what five top chains are doing to stand out in the space; recaps what's new and trending in the skin, sun and bath care categories; and more! Read more...