Goodyear's corporate quarterback, he'll be calling his
first and only football pass play when he takes the field prior to the
nationally televised Cleveland Browns-Miami Dolphins NFL game Sept. 14.

The Goodyear chairman will take part in the first installment of the company's "Aquatred Million Dollar Tire Toss," a new marketing campaign that offers registered contestants the chance to throw a football through an Aquatred tire for prizes at Browns' home games.
Gault, who is known for his sales and marketing acumen, will attend the game as a guest of Browns owner Art Modell and will join the first contestant at midfield before the Browns-Dolphins game to kick off the contest.
At the seven Browns' home games this season, customers who register at participating northeastern Ohio Goodyear retailers will test their arms from various distances for a variety of prizes, including sets of Aquatreds, Goodyear's top-selling, wet traction tire; Browns season tickets; trips to the Pro Bowl and Super Bowl; and a Ford Explorer.
At the home finale Dec. 20, the seven contestants from the weekly competitions will get two tosses each at halftime from 40 yards to try to intercept a cool $1 million.
The on-field Aquatred Toss will be supported by scoreboard messages at Cleveland's Municipal Stadium, as well as television advertising spots and a feature report on the weekly "Browns Insider" TV program.
Davis Jones, Goodyear's regional marketing communications manager for the Midwest, worked closely with the Browns to plan the promotion campaign. Jones said that while the "Aquatred Million Dollar Tire Toss" currently has a regional flavor, it could be recreated elsewhere in the future.
"We fully expect this to be expanded next year," Jones said. "Individual retailers could do something similar with local high school, college or professional teams."
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/CONTACT: Barry T. Berlin, 216-796-4609; or Dave Wilkins, 216-796-3758, both of Goodyear/ CO: The Goodyear Rubber & Tire Company ST: Ohio IN: AUT SU:

KK -- CL002 -- 8324 09/11/92 08:29 EDT

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