Love holiday shopping or hate it – it’s become a Thanksgiving tradition for many Americans. And while I personally can’t imaging camping out overnight to buy a TV set (more of an online shopper myself), there is no doubt that American shoppers are a ‘house divided’ when it comes to their preference for the traditional retail storefront “Black Friday” vs. “Cyber Monday” sales.

Often I’m asked for my insights into how social media helps enterprises better understand customer behaviors and insights. Here’s a perfect example – a project we did in partnership with Chain Store Age magazine. (How price sensitive are online shoppers compared to physical retail shoppers? Have we broken the barrier to online fashion retailing? Is ‘Cyber Monday’ still a thing given the pervasiveness of residential broadband?)