Arora Hills

Arora Hills Marketing

The Situation

Arora Hills, a planned community of 1,330 homes, was entering a market already dominated by a larger and more established player. This existing community had more extensive amenities including an elaborate pool, a recreation and meeting facility, and a Town Center with shopping, entertainment, and civic functions. Although Arora Hills had similar plans, it could not offer the sophisticated setting that a Town Center can bring to a community. Competition was heating up on the horizon as well, with more new communities on the books and opening soon after Arora Hills — one literally right next door.

The Strategy

Creating Results developed a marketing package focused on promoting the open space enjoyed by homeowners in the Arora Hills community. By levering the idea of a community “Designed by Nature, Built by Artists,” the goal of the program was to establish consistent integration of brand positioning across all components.

The Solution

The Design

Inspired by the site’s natural landscape and streams, Creating Results used natural colors, shapes, and lifestyle imagery to illustrate the beautiful open spaces that characterize Aurora Hills as a community where families want to live and play.

From a logo treatment composed of three unique trees to brochures and direct marketing pieces reflecting this nature-inspired, family-oriented community, Creating Results capitalized on the unique features the community has to offer.

We even brought the outdoors in through use of natural design elements and imagery at the Arora Hills Welcome Center, where visitors get their first sense of what the community had to offer.

The Results

Arora Hills sold close to 100 homes within a month of its opening. Demand for homes surpassed all of their projections; as a result they were able to open their second neighborhood earlier than originally scheduled.

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