EMEA News In Brief (April 23, 2012)

OSLO—Burson-Marsteller has named Morten Pettersen (pictured) as CEO of its Norwegian operations. He was previously deputy CEO at Burson-Marsteller Norway and succeeds Sigurd Grytten who is leaving to pursue other opportunities after 10 years with the company, the last three as CEO.

LONDON—Fishburn Hedges and its sister design and branding agency Further have won a competitive pitch to work with Oxford Properties to promote Green Park business park in Reading. The two firms have been appointed to overhaul Green Park’s communication with current and potential tenants. The brief spans strategic planning, identity design, brochure and website creation, media relations and social media.

LONDON—Gluten-free food brand Juvela has turned to Bell Pottinger to manage a communications campaign that will highlight why coeliac sufferers should continue to receive staple foods on prescription at a time when some Primary Care Trusts plan to delist gluten-free products from prescription as part of their cost cutting measures.

LONDON—Rexel, leader in the distribution of electrical supplies and energy management solutions, has appointed Hotwire to increase brand awareness in the UK. The campaign will focus on establishing thought-leadership, corporate and executive profiling and implementing social media to build greater understanding of its business and the added value the company brings to its customer base in particular in the field of energy management.

LONDON—Premium biscuit brand Bahlsen has appointed Cirkle to drive awareness of the brand’s 40th anniversary in the UK. Bahlsen, with its best-selling Choco Leibniz and Messino biscuits, is planning a campaign to immerse and excite key stakeholders in the “deliciously continental” world of Bahlsen, including direct-to-retailer experiential, a trade media drive as well as innovative commemorative memorabilia to give the campaign longevity.

LONDON—Exposure has been appointed by Square Enix, the publisher of Square Enix interactive entertainment products, as its UK PR partner for console titles. Exposure’s brief includes consumer PR support and creating culturally relevant content for upcoming titles, starting with Sleeping Dogs. Specialist PR will continue to be handled in house.