An excerpt – The three types of organizations that consistently excel:

Need Seekers actively and directly engage current and potential customers to shape new products and services based on superior end-user understanding, and strive to be the first to market with those new offerings.

Technology Drivers follow the direction suggested by their technological capabilities, leveraging their in- vestment in research and development to drive both breakthrough innovation and incremental change, often seeking to solve the unarticulated needs of their customers via new technology.