MANDATE

TOD is a real estate development that uses CLT solid wood construction. Green and sustainable, this project located in the Bois-Franc area and is aiming for LEED Gold certification. Performa was behind the brand positioning and marketing.

ACCOMPLISHMENTS

Brand identity

Brand image

Marketing plan

Website

Sales office content and visuals

Brochures

Videos

Ad campaigns (Web and traditionnal)

Public relations

ADDED VALUE

Brand strategy developed around the six selling points explained in the brochure and sales office

User-friendly website with a search tool designed to meet client needs

Performance reports and plan for long-term adjustments to deliverables based on results