velocity of info speeds up – more stuff coming at us, stuff we care about – things in “our world”

times and places to experience media enlarge – we have our own playlists, can watch media whenever (ie., on the bus, read news on our laptops or cellphones, etc)

people’s vigilance for info expands and contracts – we can dig deeper when we want to – ie., health searches. We can get up to speed quickly when we want to.

immersive qualities of media are more compelling – and we ain’t seen nothing yet

relevance of info improves

number of info voices explodes and becomes more findable – he claimed about 1/2 of adults are now content creators

voting and ventilating are enabled

social networks are more vivid

Behold Homo Connectus:

a different species with a different sense of …

expectation about access to into

place and distance

presence with others

opportunities to play

time use

personal efficacy

social networking possibilities

New tech-user typology

new survey of 3300 adults

39% are motivated by mobility, 61% are tied to stationary media

the 39%: being drawn into deeper use thanks to mobile connections, wireless connections prompt them to use the internet more, self expression and networking matters to them

the 61%: don’t feel the pull of mobility, might have lots of technology, but it is relatively peripheral in their lives, they have plateaued in internet use, or are on the outskirts of digital life

10 groups – 5 motivated, 5 not so much:

Groups:

1. digital collaborators (8%)

use their tech assets to work with and share their creations with others

they lead the pack in every dimension of our analysis: assets, actions, attitudes towards tech

always-on broaband, etc

56% male

ge n x group – median age is 39 (oh yeah!!!)

diverse racially

61% college + … pretty well off

They are early adapters – people listen to them.

libraries can serve them by having a place to jack into the internet. give them a place to collaborate and share. Enlist them in giving you coaching and feedback on the experiments with tech you want to try

Libraries can serve them by being a sanctuary, and a place where they can go offline. offer a gaming haven, help them figure out the new etiquette of online social networks, help them navigate info overload

3. Media Movers 7%

very social group

they move media – find, create an info nugget, and pass it on

love their cameras

34 is median age, 56% male, well-off

Libraries: help them find outlets for sharing their creations, help navigate to material they can pass on to others, info sharing is a social currency – show them how to do it and support it

4. roving nodes 9%

active managers of their social and work lives using their mobiel device

56% female, late 30s, well off, educated

100% have cell phone, heavy internet use at home and work

librarie: help them be efficient, give them access to tech to they can check in, more efficient parents, teach them about using the cloud apps (calendaring, social bookmarking, etc)

5. Mobile newbies (85)

really liek their cell phones

they are new converts – getting a cell phone was like a conversion experience for them

55% female, median age 50, slightly less educated and lower income, weighted to minorities a bit

libraries: coach, mentor, give them how-to material. offer tech access and support, offer pathways to the wonders of the web – they’re just getting their feet wet and don’t know about the useful and fun stuff they can find online

6.Desktop veterans 13%

older veteran online users, use it at work

happily connected and stationary.

Their cell phone is for making phoncalls

55% male, 46 is median age

libraries: offer them access, good connections, they are self-sufficient and don’t need alot of handholding

7. drifting surfers

female 56%, 42 median age

not into it so much – their husbands and kids use the net more than them and will help them find stuff