Creative // Copy

The chaos caused by Lynx's first-ever female fragrance

What happens when Lynx, a brand with a proud male bias, suddenly decides to bring out a limited edition spray for females? Chaos ensues, of course.

Lynx Attract For Him + For Her were two fragrances released in tandem, which, when sprayed together, promised to 'unleash the chaos'. It was our job to convey that digitally - and here's how we did it.

The campaign lasted for 3 months, in which time we saw an uplift of close to 200,000 fans. Lynx Attract For Her was the most successful product launch in the brand's history - and apparently only second behind bottled water in terms of Superdrug sales. The limited edition became a permanent edition, and we had plenty of award success for our troubles: a Rev winner, a Rev finalist, two DMA Silvers, a shortlist in the Campaign BIG and a Beauty Award.