Consumer insight — expertly analyzed and practically applied — is the foundation of truly great marketing. Understanding what motivates and moves today’s complex consumer requires a deeper understanding of their emotional lives, needs and wants.

As a psychologist, Kit is trained to discover the deeper, more relevant emotional
needs that drive desire and influence behavior. As an
experienced marketer she's able to translate those needs into inspiring ideas
and actionable solutions.

According to The McKinsey Quarterly, the highest performing consumer packaged goods companies are three times more likely than average to utilize external consumer experts.

Capabilities

Ethnography

Custom Trend Analysis

Market Psychology Consultation

Psychological Focus Groups

"Kit's focus group facilitation for design work led to truly superior decisions and outcomes."

Xander Shapiro, Director Consumer Innovation, Del Monte Foods

"Kit Yarrow has special insight into and perspective on the psychology
and behavior of Gen Y. When I first reached out to her, it was because
of her expertise as a psychologist and well-respected researcher. I've
continued to work with her because she has a unique ability to translate
her research into tangible, thoughtful and interesting implications and
opportunities for marketers."

Alison Taubman, EVP, Chief Strategy Officer, Doner

"Working with Kit is like having x-ray vision into the minds and hearts
of consumers. Her driving curiosity and keen insights benefit her
clients many fold."