In this programme you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. The MSc in Marketing comprises two tracks: Marketing Management (MM) and Marketing Intelligence (MI).

Within the MM track, students will be educated and trained more thoroughly on specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.

Within the MI track, students will be educated and trained more thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.

It is also possible to take a double degree programme in Groningen and Oslo or Münster. You can not apply for one of these double degree programmes as such, but you first need to follow the MSc Marketing (with the specialisation MI). After the first semester you can apply for the add-on year in Oslo orMünster. Selection will take place based on grades and motivation.

Waarom aan de Rijksuniversiteit?

Our Marketing Department is among the top 5 Marketing Departments in Europe. All programmes are research-based, combining high-quality lecturers teaching course units related to their research with, for example, guest lectures, real-life cases and simulation games.Moreover, the programme is internationally accredited, guaranteeing a high-quality education that meets both the AACSB and EQUIS standards, a status which only one percent of business schools worldwide achieve.

Studieprogramma

opbouwIt is also possible to take a double degree programme in Groningen and Oslo. You can not apply for this double degree programme as such, but you first need to follow the MSc Marketing (with the speciasiation MI). After the first semester you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation. You will earn two European Master's degrees.

Check for in-depth info on all courses:https://www.rug.nl/ocasys/rug/vak/showpos?opleiding=5262

You follow high-level research-based marketing management and/or marketing intelligence courses through which you learn to identify customer needs and serve the market accordingly. In both tracks (Marketing Management and Marketing Intelligence), you take courses related to the three core topics of the programme (strategic marketing, marketing research methods and consumer behavior), and courses chosen from a list of electives.

specialisaties

profiel Marketing Management

Marketing management concentrates on the strategies and methods that companies can use to meet the wishes and requirements of consumers in the relevant market segment(s).

The MM track will give students a thorough grounding in specific marketing disciples such as branding and new product management, customer management, marketing communications, retailing, and business-to-business marketing.Upon graduation, MM students will be able to make, implement, monitor and evaluate research-based strategic and tactical marketing decisions.For this track you should take at least three of the six Marketing Management courses. You can also choose up to two courses from other programmes or the MI track. After completing this programme, you will receive an MSc in Marketing with a Marketing Management profile.

profiel Marketing Intelligence

Marketing intelligence and research is about understanding customers and generating customer insights.

The MI track will give students a thorough grounding in methods of analysing and modelling data, including secondary and big data, to track a company's marketing performance and generate new customer insights. The information and insights generated by MI specialists are used to make research-based strategic and tactical marketing decisions.

Upon graduation, MI students should be able to collect, retrieve, manage, and analyze data, interpret the results, generate insights, and report conclusions.

For the Marketing Intelligence track, you must follow the four compulsory MI courses. In addition, you can choose up to two course units from other programmes or the MM track. After completing this programme you will receive an MSc in Marketing with a Marketing Intelligence profile.

specialisatie Healthcare Management Focus Area

Focus your MSc on Healthcare Management and open up extra career opportunities. There are two steps to the Healthcare Management Focus Area-

complete two of four chosen electives 2) write and round off an MSc thesis on a healthcare management topic

specialisatie Energy Focus Area

Focus your MSc on Energy and open up extra career opportunities. There are two steps to the Energy Focus Area-

complete two of four chosen electives 2) write and round off an MSc thesis on an energy topic

Double Degree Marketing and Finance2 year Double Degree programme in Groningen and Münster

Double Degree Master China and the World Economy2 year Double Degree programme in Groningen and Fudan

Master InternshipOpportunity for an internship between February and June. You will be rewarded 15 ECTS on top of your programme. Your thesis will be postponed to the first semester of your next study year.

Onderwijs

taal van onderwijs

100% en

onderwijsopzet

48% zelfstudie28% theorie24% praktijk

avondonderwijs

n.v.t.

afstandsonderwijs

n.v.t.

Studying means working independently and planning your studies yourself. But successful studying depends on many different factors, so it is understandable that you may need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies. The faculty's study advisors are available to help you. Obviously, everything discussed with the study advisor remains confidential.

Toelating en studiekosten

startmomenten

1 februari 2018

aanmelding deadline : 15 oktober 2017collegegeld nog niet bekend

1 september 2018

aanmelding deadline : 1 juli 2018collegegeld nog niet bekend

toelatingseisen

vooropleidingTo be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business.

To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies, and the grades that you have obtained.

For more information, see: http://www.rug.nl/feb/education/admission-application/nl-route/1

It is also possible to take a double degree programme in Groningen and Oslo. You can not apply for this double degree programme as such, but you first need to follow the MSc Marketing (with the speciasiation MI). After the first semester you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation.

If you have any questions concerning admission, please contact our Admissions Office: http://www.rug.nl/education/international-students/application-procedure/support/admissions-office

Studenten en studentenleven

studentaantallen

studievereniging

EBF

The EBF (Faculty of Economics and Business student association) is an association that builds a bridge for students between their college years and career. The EBF organizes symposia, research projects in and outside of Europe, two-day congresses and much more events.

Marug

The MARUG is an Interfaculty association of the University of Groningen, meaning that all students of this University can become a member of MARUG.Therefore the association consists of a great variety of students. At this moment around 1300 students are a member of MARUG, all with a big interest in Marketing. Students come from different fields of knowledge, ranging from Economics to Communications Studies and Business.

Op kamers in Groningen

55216

studenten studerend

31914

studenten woonachtig

€ 303

gemiddelde kamerprijs

kamer betaalbaarheid

21 m2

gemiddelde kameroppervlak

kamer beschikbaarheid

bron: Nationale Studenten Enquête

aan het woord: studenten en docenten

Thom Neeleman

"Theory and practice are optimally combined during this Master's degree."

"I opted for the MSc in Marketing Management because I gained significant knowledge during the specialist Marketing course unit I took during my BSc in IB.During my Master's degree I acquired in-depth knowledge of issues across a broad marketing spectrum. Some course units offered a practical understanding of the way customers think and react while others explored ways of doing research within marketing...

However, because the literature is directly applicable to marketing it is worth reading. Moreover, the lecturers have good contacts with actual marketing practitioners, who they often invite to give guest lectures and provide insights into the current world of marketing. Theory and practice are optimally combined during this Master's degree."

Ana Oshkalo

Courses are modern and applicable to real-life situations

The professors here work hard to make the courses modern and applicable to real-life situations. There is a wide choice of subjects connected to different areas of marketing. A lot of attention is paid to market research and in my view it is a very important trend in the modern business environment.

"I did my Bachelor's degree in Russia, but I always wanted to do my Master's abroad. I spent a lot of time browsing the internet to find a nice university and found the RUG...

I chose Marketing because in Russia in the last 2 years of my degree I specialised in marketing and then worked in marketing for a year, so it was a logical step for me. The professors here work hard to make the courses modern and applicable to real-life situations. There is a wide choice of subjects connected to different areas of marketing. A lot of attention is paid to market research and in my view it is a very important trend in the modern business environment. I think the study here is really great. The workload is quite high as well, which is challenging, but makes student life very dynamic and interesting. After finishing my degree I would like to work in the marketing department of some international company, dealing with different markets and all the cultural differences. It is exciting! I believe the education I receive in the Netherlands will help me to build a great career and realise my potential. I also plan to learn more languages, in addition to Russian, English and Spanish, the ones I already speak."

Na de studie

Beroepsperspectief / arbeidsmarkt

After completing this programme, you will be well suited for a career in marketing.

MM students might pursue careers as a Marketing Manager, Brand or Product/Product Category Manager, Sector or Account Manager, Customer Relations Manager, Marketing Strategy Consultant or Direct Marketing Manager. MI students might pursue careers as a Market Researcher in research and consultancy companies, a Market Researcher within an organisation, a Marketing Intelligence Expert or Database Analyst, a Customer Intelligence Expert or a researcher at a university (Research Master's & PhD programmes).

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued on the labour market.

FEB Careers Company:

To support you in developing your career and strengthen your employability skills, our FEB Careers Company empowers you to achieve lifelong success through various career services during your studies.Check: http://www.rug.nl/feb/career-services/