Feature: Slipping into new shoes - High profile PR man Matthew Freud talks to Juliette Garside about his changing role

Matthew Freud has always maintained that spin is a young person’s
game. ’There’s nothing sadder than a 40-year-old PR person’, he told PR
Week five years ago, just after negotiating the sale of his agency to
Abbott Mead Vickers for pounds 10 million. Now he is 36, has climbed to
the top of his profession, made a fortune and, having just completed the
five year earn out he signed up to when he sold Freud Communications, he
is free to leave the agency, and the PR industry altogether if he
chooses.