from the rip currents. Target is accused of missing the mark once again under fire this time for selling a t-shirt stirring up anger with allegations of sexism. More with Reena ninan. Reporter: This morning target facing backlash for a t-shirt bearing the word trophy. It's kind of making a woman feel like they're just an object. Reporter: Shoppers taking to Twitter slamming target for the:30 calling it demoralizing, demeaning and asking under what circumstances should any human being wear a t-shirt that indicates they're a trophy even launching a change.org petition to get it removed. Target responding in a statement to ABC news saying "It is never our intention to offend anyone. The shirt is part of a collection of engagement and we have received an overwhelmingly positive response from our guests." Target, no stranger to the cotton tee controversy catching heat earlier this year after this small business t-shirt designer spotted one of her designs in target stores. It was almost surreal seeing it there in a store I shop at. Reporter: The retail giant later pulling that shirt from the shelves. For "Good morning America," Reena ninan, ABC news, New York.

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