Sunderland FC scores contract on Tyneside

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Sunderland Football Club has netted a major festival contract on Tyneside through its outdoor events management division, 1879 Events.

1879 Events saw off competition from a number of firms to secure the tender to provide both the bars and the catering facilities at this year’s Newcastle Pride Festival.

Management claims it is the first time a top flight football club has been a supporter of a Pride event.

The free event, on 21 July at Newcastle’s Leazes Park, will be the largest ever gathering of the region’s lesbian, gay, bisexual, and transgender communities and is expected to attract more than 20,000 people with live music, stalls, workshops and entertainment.

Gary Hutchinson, Commercial Director at Sunderland FC, said: “We’re delighted to have won this contract. This is a great boost for our 1879 Events division and shows our ability to provide services at every kind of event and it’s also fantastic for us to work in the LGBT community in the region.”