Cheers 50th Issue May 2015

Was it wise to start off a pubs magazine in the teeth of a worldwide recession? Surely, back in 2010, the first thing people would cut back on would be entertainment, spending a night or two more at home and having a couple of pints less when they actually dared venture out.
That wouldn’t be the best grounding for a publication that relies totally on commercial support from pubs, breweries and ancillary businesses, would it? But we did – and we’re still here 49 issues later with one of the biggest-pagination publications yet.
We have to thank those sponsors, advertisers and commercial supporters for their confidence and their vision in wishing to be involved in such a venture. But the pub-goer is the real winner, as their regular comments prove either personally in whichever pub we’re in or by email (and the occasional old-fashioned and very welcome letter). Positive reaction to every one of our past 49 issues has become de rigeur – but will certainly not be taken for granted.
So, thank you one and all – this is a milestone for us and for you. Every region in the country would love a Cheers North East – aren’t we the lucky ones?

Alastair Gilmour Editor, Cheers North East

Opportunity knocks on the Cheers team. Our brilliant sales supremo Emma Howe is off to pastures new, so we’re looking for a replacement who has a passion for pubs and the industry as a whole. An ability to not take no for an answer would come in handy too. See the advert on page 43. Good luck!

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Cheers is a free monthly publication and website dedicated to championing pubs, brewers and personalities. Our readers tell us that Cheers inspires them to get out to more pubs more often, and to sample a fuller range of ales and spirits while they’re about it, and with 10,000 copies distributed free every month our advertisers tell us they know
of no better way to reach their target audience.

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