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Tips For Search Engine Optimization: Five Important Keys To Starting Search Engine Optimization Search Engine Optimization relies upon five key ingredients: keywords, metatags, consistency, expert advice and creativity. Incorporating these elements in your article writing can and will increase your profits and traffic to your web site. 1. Arguably the most important element in search engine optimization is keywords. Keywords in integral in article marketing as they are what allow search engines to pull your article from the millions of others available on the internet according to their relevancy. It cannot be over emphasized how important good keyword research is to search engine marketing. 2. Metatags allow search engines to accurately list your article in their data bases. While it may seem that metatags are more important than keywords, they are not. There are many websites that do not use metatags. Many people think that metatags are now much less important than they once were due to being ignored by some search engines. 3. Consistency is also important for search engine optimization. It is essential that you develop a consistent pattern for optimizing your search engine potential. It is recommended that you follow up on your efforts, this allow you to assess what did and did not work as well as why or why not. Search engines monitor how often you update your site which helps determine how often they visit your site for new content. 4. Never under estimate the value of expert advice. There are professionals as wel as businesses that are quite adept at Search Engine Optimization. If you are just getting started, consulting someone with more experience in this are can be a worth while expert. Under their guidance you to can become an expert in this field. 5. Creativity can be your best friend when it comes to Search Engine Optimization. Thinking outside the proverbial box can put you in the winner’s circle when it comes to increased profits and traffic from Search Engine Optimization.