1969 General Election

The 1969 General Election brought Fianna Fáil their fourth victory in a row. Fianna Fáil and Fine Gael both had first-time leaders: Jack Lynch and Liam Cosgrave respectively. "Let's Back Jack" was the slogan for the popular Lynch, who led Fianna Fáil to 74 seats and another term in government.

The influence of television on candidates and voters was beginning to emerge.