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Drishti-Soft announces Interactive Broadcast 2.0. This is an innovative voice broadcasting module of their multi-award-winning IP-based contact center solution Ameyo. The module provides voice broadcast or voice message blasting campaigns wherein a pre-recorded phone message is sent to thousands of phones from a targeted dialing list. Further, customized IVR messages can also be broadcasted and the recipient's response can be recorded. Drishti adds ease-of-use to the application through a GUI-based administrative interface. Interactive Broadcast 2.0 module inherits Ameyo's advanced outbound capabilities that make voice broadcast campaigns all the more powerful.

Broadcast technology is an effective approach for business applications, community alerts, notifications, announcements and advertisements. Because of its nature, broadcast dialing enables a cost-effective reach to the masses whether they are customers, employees, constituents, subscribers, members, or answering machines. The voice broadcast messages can also be personalized by integration with Test to Speech software. By adding an interactive IVR prompt to the campaign, businesses can prompt the call recipients to enter their responses through the touch-tone keypads of their phone sets. Drishti's Interactive Broadcast 2.0 provides all these features via a specialized administrative interface.

Talking about the advanced capabilities this adds, Mukesh Kumar, Senior Tech Lead, Drishti says - "Interactive Broadcast Module of Ameyo has been assigned a dedicated interface. The GUI base of this not just inculcates ease of campaign creation and management but the entire outbound capabilities of Ameyo including DND and exclusion management, lead management etc. Live monitoring and pre-integrated reporting capabilities add to the effectiveness of a broadcast campaign."

Interactive broadcasting is a highly-innovative mass communication technique. Implementation of the application for announcements, notifications and reminders are mere starting points of the actual capabilities this technology can provide. Businesses can weave critical customer contact strategies around broadcast dialing and even totally eliminate the requirement of live agents. For instance, in a collections process, the enterprise can configure payment reminders to be sent as IVR broadcasts and request response from the recipients for confirming the date of payment. A market research firm can implement this for conducting surveys without employing several agents to consolidate the responses.

Taking the capabilities further, Drishti's Interactive Broadcast 2.0 can find application in healthcare industry for setting mass alerts regarding health camps, epidemic alerts etc. For the innovative Rural IVR initiatives, broadcasting can be used to send weather related alerts to the distant subscribers. These are just a few of the implementations this technology can have. The actual extensibility of Drishti's Interactive Broadcast 2.0 depends on how effectively a business process adapts it.

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