Call For Papers

International Conference on Managing Business through Web Analytics (ICMBWA 2020)

December 07~08, 2020, Khemis Miliana, Algeria

Scope and Goal
The International Conference on Managing Business through Web Analytics (ICMBWA 2020) will provide an excellent international forum for sharing knowledge and results in theory, methodology and applications of Web Analytics and its role in the formulation and the orientation of the businesses’ strategies. The aim of the conference is to provide a platform for researchers and practitioners from both academia and industry to meet and share their works in the field.
Authors are solicited to contribute to the conference by submitting articles that illustrate research results, projects, surveying works and industrial experiences that describe significant advances in the areas of Web Analytics.
Topics of Interest
The overall aim of this international conference is to collect state-of-the-art research findings on the latest development, up-to-date issues, and challenges in the field of Web Analytics for business. Proposed papers should be original, unpublished, and novel in-depth research that makes significant methodological or application contributions. Potential topics of interest are expanded below but the sub-topics list is not exhaustive. Papers may address one or more of the listed sub-topics, although authors should not feel limited by them. Unlisted but related sub-topics are also acceptable, provided they fit in one of the following main topics:

Business Value Creation from Web and social media analytics
-Economic Aspects of the Intelligent Web
-Behavioral Analytics and personalization
-E-business and Web-commerce: models and architectures
-The challenges for Web Analytics and social media applications in the business context
-Key Performance Indicators (KPIs), page Tags and Cookies in Web Analytics
-Advances in search engine optimization and email marketing analytics
-Establishment and organization of virtual companies
-Web and social media Analytics process based on experiences businesses’ best practices

Paper Submission
Authors are invited to submit papers through the Submission System (https://easychair.org/conferences/?conf=icmbwa2020) by August 15, 2020. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference.
Poster Session
ICMBWA 2020 attendees are welcome to submit posters to the Poster Session, especially students. The poster session offers the opportunity for presenters to share and present their research work in progress to experts in the field and receive valuable feedback. The session also encourages networking and discussion among peers, which may lead to possible collaborative efforts in the country. Submitted posters will be judged based on their originality, methodological quality and obtained preliminary results.