Smart doggy

"EasyPlay is designed to enhance pet health and fitness in a fun and playful way, for both cats and dogs," says Adam Anderson, managing director of Gosh!, EasyPlay's parent company. Do such devices simply make it more acceptable for owners to spend less time with their pets? "With the increasing awareness about pet health, owners around the world are more willing to spend on various types of tech to keep their pets safe," argues Mr Sharma. "There has been an increase in pets being lost or stolen and hence it requires continuous monitoring to keep track of them." For pet owners who like to keep tabs on their pets, that's just purr-fect.