The Top Facebook Video Publishers: April 2016 Most-Popular

The Top Facebook Video Publishers: April 2016 Most-Popular

There were over 16.6 million videos uploaded directly to Facebook in April 2016, generating over 225 billion views for around 3.3M different creators. But which Facebook video publishers were the most popular? The ‘Most Watched Publishers on Facebook’ leaderboard gives an exclusive look into the brands and social media stars who are generating the most video views on the world’s biggest social networking site.

Most Popular: Top Facebook Publishers April 2016

Once again, the BuzzFeed brand dominated the video rankings with four of its pages featuring in the top 25 most viewed Facebook video publishers chart. With a staggering 1.95 billion video views on Facebook last month, BuzzFeed Tasty was the most watched branded page for the publishing giant in April 2016. Outside the top 5, BuzzFeed Nifty (#9), BuzzFeedVideo (#13), and BuzzFeed Food (#25) added another 1.1 billion video views on Facebook. Over 650 videos were uploaded to Facebook under the BuzzFeed umbrella in April. These 37 different pages generated a staggering 3.3B video views.

The most viewed video for BuzzFeed Tasty was this walk-through recipe for ‘Churro Ice Cream Bowls’, which generated 139 million views, (92M in the first 7 days),and 5 million engagements.

BuzzFeed and Food seems to have found its natural home on Facebook; the brand posts food videos very infrequently to YouTube, and has only briefly dipped its toe in the water as far as Vine is concerned. In fact, food and drink itself seems to one of the most engaged topics that BuzzFeed creates video content around. 17 of the top 20 most-watched videos under the BuzzFeed brand uploaded to Facebook last month were food related!

As well as foodie topics, news and current affairs content always does well on Facebook, as users turn to social media to get the latest updates on breaking events. At #6 in the rankings for the most watched video publishers on Facebook, is NowThisNews which calls itself “mobile news for a social generation”. The news publisher is active on YouTube, and Instagram as well as Facebook, and in April 2016, it generated 826 million video views on Facebook alone. Although NowThis uploaded footage of heroic police officers, animal rescue stories, and the US Election race, it was this intriguing video about a Bios Urn, which gets planted in the ground so you can grow into a tree after you die (!) that was its most successful, with 29.8million views and 609K Facebook likes, shares, and comments:

Facebook Video and Original Content

Tubular’s leaderboard of the top 10 most watched Facebook video publishers of April 2016 is a curated list of pages and brands. We feel that is a good representation of the type of publishers who are using Facebook as a hub to post either original or licensed content. However, it’s fair to say that aggregators of video on Facebook are producing the kind of views and community engagement that even the top brands can only dream of.

Introducing Tubular Video Ratings

You’ll notice some new data in this month’s chart as we include Tubular Video Ratings, a unique group of online video metrics that set the standard for measurement of views and engagements across videos and publishers. They include a simplified first 30-day engagement rating (ER30) and first 30-day views (V30), and more information can be found here.