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Monday, April 7, 2008

How To Make A Million Before You Turn 20

By Forbes.com

While their peers were out making trouble, these young achievers were making bank.Forever in search of the secrets to entrepreneurial success, we peeked into the inspirational lives of five whiz kids who built million-dollar enterprises before the age of 20.They partnered with friends, siblings and mentors, or did the work on their own. Three are from the U.S., two from the U.K. All started at age 15 or younger--and one before he broke double digits.Their common thread: preternatural business sense and demon drive to turn ideas into reality.In Pictures: Businesses Of The (Really) Young And SuccessfulFive Teen Millionaire Entrepreneurs: Fraser Doherty, Ashley Qualls, Catherine Cook, Cameron Johnson, Adam HildrethIn Pictures: Eight Ways To Make Money OnlineWhile four of the five were making a mint on the Internet, Fraser Doherty was doing things the old-fashioned way. In 2002, at the age of 14, Doherty started making jams from his grandmother's recipes in his parents' kitchen in Edinburgh, Scotland. Neighbors and church friends loved them. As word spread, Doherty started receiving orders faster than he could produce them at home, so he rented time at a 200-person food-processing factory several days a month.Go With The FlowBy age 16, Doherty left school (with his parents' blessing) to work on his jams full time. In early 2007, Waitrose, a high-end supermarket in the U.K., approached Doherty, hoping to sell his Superjam products in their stores. Within months there were Superjam jars on the shelves of 184 Waitrose stores, hoisting Doherty and his business to new heights.Doherty borrowed 5,000 pounds (about $9,000) from a bank to cover general expenses and more factory time to produce three flavors: Blueberry & Blackcurrant, Rhubarb & Ginger and Cranberry & Raspberry. Tesco (other-otc: TSCDY - news - people ) followed, adding Doherty's products to 300 stores across the U.K. In March, Superjam will launch at Tesco in Ireland.Last year Superjam hit $750,000 in sales and is on track to double that in 2008 (about 50,000 jars a month). Based on a reasonable valuation multiple of one times revenue--jelly-maker J.M. Smucker (nyse: SJM - news - people ) trades at 1.2 times sales--Doherty's 100% stake is worth in the neighborhood of $1 million to $2 million.Not bad for a 19-year-old. Doherty's recommendation to other young entrepreneurs: "Have an attitude of adventure, and enjoy the journey."Double DownCameron Johnson truly took that perspective to heart, parlaying one hit into the next. Back in 1994, when he was just 9, Johnson launched his first business out of his home in Virginia, making invitations for his parents' holiday party. By the seasoned age of 11, Johnson had saved up several thousand dollars selling greeting cards. He called his company Cheers and Tears.But the little guy didn't stop there. At age 12, Johnson offered his younger sister $100 for her collection of 30 Ty Beanie Babies, all the rage at that time. The young entrepreneur quickly earned 10 times that amount by selling the dolls on eBay (nasdaq: EBAY - news - people ). Smelling potential, he contacted Ty and began purchasing the dolls at wholesale with the aim of selling them on eBay and on his Cheers and Tears Web site.In less than a year, Johnson banked $50,000--seed money for his next venture, My EZ Mail, a service that forwarded e-mails to a particular account without revealing the recipient's personal information. He hired a programmer to flesh out his idea, and within two years My EZ Mail was generating up to $3,000 per month in advertising revenue.Be FearlessJohnson still wasn't done. In 1997, he joined forces with two other teen entrepreneurs, Aaron Greenspan and Tom Kho, to create an online advertising company called Surfingprizes.com, which provided scrolling advertisements across the top of users' Web browsers. Those who downloaded the software received 20 cents per hour (a tiny fraction of the value to the advertiser) for the inconvenience of having ads splay across their computer screens.The boys employed a classic pyramid strategy to spread the service. Users who managed to refer Surfingprizes.com to a new customer would nab 10% of that new person's hourly revenue.But Johnson and company didn't just sell software--they wanted a piece of that juicy ad revenue too. Their solution: partnering with companies such as DoubleClick, L90 and Advertising.com that could sell the ads for them. Under the agreements, the middlemen would collect 30% of any ad revenue sold, while the three boys split the remaining 70%, out of which they paid those referral fees."I was 15 years old and receiving checks between $300,000 and $400,000 per month," says Johnson. At 19, he sold the company name and software (but not the customer database) to an undisclosed buyer. Says Johnson, "Before my high school graduation, my combined assets were worth more than $1 million."Now just 23, and with other ventures under his belt, Johnson spends his time giving speeches and promoting a new book. "Put yourself out there," he advises. "Don't be afraid of rejection. Don't be afraid to ask anything."Stick To A VisionAt 15, Catherine Cook and her brother Dave, 17, were flipping through their high school yearbook and came up with the idea to develop a free interactive version online. In 2005, the two convinced their older brother Geoff, a budding Web entrepreneur himself, to invest $250,000 and his time to help them launch MyYearbook.com, a social-networking site based in Skillman, N.J.Soon after, the Cooks merged with Zenhex.com, an ad-supported site where users post a variety of homemade quizzes, more than doubling the number of eyeballs taking in their site. But when they tried to expand even further, they hit some snags. Potential investors wanted to move the company's headquarters to New York (the Cooks wanted to stay put). They also wanted to have ads appear on users' personal profile pages (the Cooks didn't).Good thing the Cooks stuck to their vision. By 2006, MyYearbook had raised $4.1 million from the likes of U.S. Venture Partners and First Round Capital. Since then, the site has attracted such advertisers as Neutrogena, Disney (nyse: DIS - news - people ) and ABC; has grown to 3 million members worldwide; and rakes in annual sales in the "seven figures," says Catherine.How to compete in an industry dominated by MySpace and Facebook? Mine a niche. "[Our site is] specifically for high school students, and we really listen to the suggestions of our members," says Catherine.While the Cooks decline to discuss the value of their stake in the business, one MyYearbook investor (who agreed to speak only if unidentified) claims the Cooks' chunk is worth "well over $1 million."Seven figures is real money to anyone, let alone a teenager. Yet despite their heady success, all of these young world-beaters seem to remain--refreshingly--kids at heart. "I'm not driving around in fancy cars," says Doherty. "I'm in it totally for the adventure."Profits and perspective: Sounds like a recipe for even greater success in the decades to come

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