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Ranking fluctuations are an integral part of Google’s algorithm and are expected, to a certain extent. Depending on the competitiveness of a given keyword or niche, ranking updates can take place hourly, daily, weekly or even monthly. Ranking fluctuations in … Continue reading…

Bing has recently announced that they are using the Meta Keywords as a signal. This was missed originally by a number of people as it was not through the official channels as Search Engine Land describes in its post. The … Continue reading…

Driving the right type of traffic to your website, by whatever channel, is only half the battle for most brands. The only way to understand your customers behaviour is through looking at the analytics of your site. 5 tips to … Continue reading…

What is it? Blekko is a new Search Engine. Some have touted it as a “Google Killer” while others have not. Blekko CEO Rich Skrenta has gone on record to say Blekko isn’t trying to be a Gogle Killer, but … Continue reading…

As mentioned by my colleague, Jake Hawkins, Google recently tested a significant new layout for their search results. This new system provided a preview of the target page when the searcher hovered over the link, with the relevant section of … Continue reading…

I was fortunate enough to see the latest Google test of previewing website pages within the browser this morning. Initial analysis of the results highlights some pretty major issues with Flash, splash pages and landing pages designed for snapping up … Continue reading…

I recently been noticing some new menu options on Google.com – these don’t appear to be visible to everyone or on other regional Google(s). So for a search for ‘ipod speakers‘ you are presented with a search results page (SERP) … Continue reading…

Staying Competitive in 2010 is the next in the series of iCrossing hosted events attracting many clients wanting to hear from our search specialists on how to stay ahead of the game in 2010. Doug Platts, Head of Natural Search … Continue reading…

Optimisation in 2002 Optimising a web site was as easy as adding your chosen search terms into the page title, include a few instances in the body copy, alt tags, and internal links, then submit your site to Yahoo using … Continue reading…