Philips has won 8 iF Design Awards in 2010; among them, five were in the category of packaging design. And one of those designs, the packaging of the Philips Activa Workout/Fitness Monitor, makes one wonder why
isn't package re-purpose the ideal goal for more packaging design?

Well, it's finally over. The most hyped up, debated, discussed, analyzed
and otherwise overplayed free agency in history is all done. And it may just be
one of the biggest disappointments in sports since...well since LeBron's
last embarrassing choke.

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