By fall 2014:
40 loving chapters
raising $221,289
for the end of hunger

So far:
23 loving chapters
have raised over
$143,612
for the end of hunger

THE REALITY: We are 18 chapters behind our 40 chapter growth goal.
OUR RESPONSE: 1) creating a rolling admissions for new chapter
enrollment to seize interest when it arises. 2) stepping up our
communication and outreach to get more chapters in the pipeline
HOPEFUL HIGHLIGHT: Our current chapters are raising 13% more per
chapter than projected, indicating that our increase in standards and
the tools we have created for meeting those standards are working.

OUR STRATEGIC PRIORITIES FOR 2012-2014

In the Fall of 2012 FeelGood launched our four strategic priorities
below as a way to achieve 1) our two year goal of having 40 loving
chapters raising $221,289 for the end of hunger and 2) positioning for
our long-term goal of $1 in $1 out by 2019. This Flash Update gives a
high level review of our progress.

New Chapter Recruitment Progress
CONCEPTUALIZED COHORT MODEL:
Designed a point of entry model that clearly communicates standards,
expectations and generates accountability.

DEFINED RECRUITMENT CYCLE/CAMPAIGN:
Repositioned ourselves as a competitive, social entrepreneurship
intensive that demands excellence and delivers changemakers for life.

FIRST LAUNCHPAD (6-8 WEEKS) WITH 18 TEAMS:
Using technology, social media, webinars and supportive resources
created a robust yet efficient training process for new chapters.

MUTUAL ASSESSMENT PROCESS:
Have designed and succesfully implemented a process to ensure our
performance standards are being met and to foster accountability from
leaders and chapters.

THE REALITY: We are having a harder time than expected getting the
word out.
OUR RESPONSE: 1) Offering generous incentives to existing chapters
to recruit. 2) Attending 2 speaking engagements in Feb/March where we
plan to reach 600 socially minded students
HOPEFUL HIGHLIGHT: In February alone we had 8 leads for new
chapters. We Feel we are getting closer to a tipping point for
recruitment.

OUR STRATEGIC PRIORITIES FOR 2012-2014

Professionalizing the Deli Progress
Evolving enterprises to increase our impact
✓ MOVEMENT-WIDE STANDARDS:
For the first time, all of our chapters clearly understand they are
accountable to achieving the fundraising, leadership, membership,
and education goals for their phase. They are motivated to partner
with the FeelGood team, engage with Cheese World and utilize our
vast resources to meet their goals and evolve as a chapter.

✓ DELI GUIDEBOOK
This online guidebook, along with the consulting of the Chapter
Development team, has empowered our chapters to be 92%
compliant with all four of our Deli standards: 100% vegetarian,
offering gourmet products, having food safe certified staff, and asking
for a $3-$6 suggested donation.

✓ CHEESE WORLD 2.0
According to our Chapter self-assessment, Cheese World, after
FeelGood World Consultations, are ranked the second most
important resource for a Chapter’s Success. Adoption of Cheese
World has doubled this year…with over $68,000 worth of investment
capital earned as of February 17th 2014. This helps to affirm that we
are seeing an increase in student commitment to FeelGood and
adoption of the program.

✓ RESOURCE CENTER
We have launched a “one stop shop” for students where they can
access their education modules for chapter meetings, the mandatory
leadership curriculum for official leaders, resources for creating and
deepening campus partnerships and more.
“Peggy (FeelGood Changemaker Ignitor) rules!!
Seriously, without her support and communication,
we wouldn't be able to operate. I always look
forward to her communication and calls every
month. She's awesome!”

OUR STRATEGIC PRIORITIES FOR 2012-2014

Academic Rigor
Building leadership, teamwork, & business skills


BIG CHEESE & HUNGER SUMMIT CONTENT
The Big Cheese and The Hunger Summit have been redesigned to 1)
more practically equip FG leaders to engage their chapter in every
aspect of the FG program as a way to ensure their success, 2) create a
stronger identity with FG as a movement and therefore engender
ownership of movement wide goals, and 3) connect students with each
other, the landscape of hunger so that their motivation is deeply
grounded and can sustain their full participation.



LEADERSHIP LABS

We have created a series of engaging modules to help FG leaders
develop important changemaker skills for running a successful grilled
cheese delis. Each module, called a Lab, is about 20 minutes long, and
usually combines either a short video or a PowerPoint presentation with
one or more suggested activities. Leaders engage with these Journeys
alone or with members of their leadership/officer team, in whatever
order that best fits their needs, leadership position or interests.



CHAPTER MEETING LABS
Following the design of the Leadership Labs, the Chapter Meeting Labs
focus on hunger education as well as developing skills in
entrepreneurship and team building.



VCA
The VCA, our strategic planning process for FeelGood Chapters, has
been redesigned to better equip chapters to set fundraising goals and
create a monthly action plan for achieving those goals. 100% of our
chapter complete both the VCA in the Fall and the Revisit VCA in the
Spring.

OUR STRATEGIC PRIORITIES FOR 2012-2014

Institutional Support
Strategic relationships for chapter longevity


CHAPTER RESOURCES
We have created a new suite of Labs and resources for Chapters to
create and strengthen partnership on their campuses. In the Fall of
2013, chapters rated their support from their advisors, student life,
student government and local business a 3.5 or higher on a scale of
1-5. Dining services were given the lowest rating of 3 in terms of
their support. We will launch new initiatives over the summer to
address this.



CHAPTER TOUR

In November, two FeelGood staff visited three FeelGood Chapters
who were eligible for a stop on the FeelGood Fall Tour. The purpose
of the tour was: 1. to celebrate/honor chapters for their contributions.
2. to garner insight and feedback on what FGW can/ought provide to
Phase III and IV chapters, and 3. to support formation or
development of strategic chapter partnerships.
The FG Staff and students met with student government, local
donors, advisors and key campus partners and those partnership
were strengthened as a result.
THE REALITY: We would like to focus on
more strategic partnership for the 2014-2015
school year.
OUR RESPONSE: During our strategic
planning, we will develop new initiatives,
including a “board of advisors” for Phase III
and IV chapters.
HOPEFUL HIGHLIGHT: We have a fantastic
partnership with Organic Valley. The majority
of our chapters are able to offer organic
cheese thanks to this national partnership!