Also, if Glenn Reynolds drives a lot more traffic than Andrew Sullivan — and he most certainly does — why isn’t Instapundit generating something upwards of $400,000 a year in profit? Or is it? Does his wife know?

UPDATE: Donald Douglas also discusses the “cadre of young writers” model — i.e., “let’s hire a bunch of bloggers” — at the Atlantic. All I can say is I’d be interested in seeing their proprietary Web analytics.