Expert advice on managing online communities — for customer service, peer-to-peer collaboration, ideation, and more — from community managers and customer success pros just like you

Ilanit Manor

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When running a gaming community, you always have fans creating blogs and pages about your game. It’s just another way for fans to form friendships with people who share a love of their favorite game.

There are various types of fan pages which people create. Some can be friendly, where they share and support your game, while others can be harmful, promoting the use of unconventional methods to find cheats and exploits.

I’ve seen my share of pages over the years where the primary focus is to cheat the system and even sell secrets or bots. Unfortunately, there isn’t much that can be done about these pages and players unless you get a legal team involved or know someone at Facebook that can shut down each page – they will most likely just reappear later under a new name.

If your company doesn’t have a program in place for your VIPs, you should start working to build that community. Not only do VIPs spend money on the games, they are an invaluable resource of information. They’re actively engaged with the game(s) and most likely have an influence over others in their network.

I’m sure you’ve heard by now of the Facebook exodus over the past few weeks in the latest movement to #DeleteFacebook … but in case you’ve been on a remote island, here’s the short version.

On March 17th, the New York Times and The Guardian reported that Cambridge Analytica pilfered data from 50 million Facebook users without their knowledge. This dates back to 2013 with a personality quiz app. We also learned that the data was allegedly used in the recent presidential campaign with targeted ads.