M&M's celebrates birthday of pretzel chocolate candies in New York

HACKETTSTOWN, N.J. — To celebrate the first birthday of its M&M's pretzel chocolate candies, Mars Chocolate said it is looking to break the Guinness World Record for the largest piñata.

Hosted at the 69th Regiment Armory in New York on Thursday from 11:30 a.m. until 1 p.m., the celebration will feature a candy-filled, 46-ft. replica of the orange M&M's spokescandy, which will release thousands of bags of M&M's pretzel chocolate candies to visitors. An official from the Guinness Book of World Records will be on-site to verify the piñata as the largest ever constructed, Mars Chocolate said. Also on hand to celebrate the first birthday of M&M's pretzel will be Grammy-award winner Cee Lo Green.

"When M&M's pretzel was recently named the 'Product of the Year,' we knew we'd have to throw an unforgettable birthday bash," Mars Chocolate North America chief consumer officer Debra Sandler said.