The web that many connected to years ago is not what new users will find today. What was once a rich selection of blogs and websites has been compressed under the powerful weight of a few dominant platforms. This concentration of power creates a new set of gatekeepers, allowing a handful of platforms to control which ideas and opinions are seen and shared.

These dominant platforms are able to lock in their position by creating barriers for competitors. They acquire startup challengers, buy up new innovations and hire the industry’s top talent. Add to this the competitive advantage that their user data gives them and we can expect the next 20 years to be far less innovative than the last.

It’s worthwhile asking just what is needed to — *sigh* — disrupt the business of companies like Facebook, Google, and Amazon, especially if they’re simply going to buy or copy potential threats. A little part of me worries that it isn’t enough to create a different site or app to reduce the influence of today’s dominant web companies.