What is Header Bidding?

At Gourmet Ads we are always looking for new ways to help our Publishers increase their earnings. To do this we often adapt new ad products and new ad technologies. One of the newest adoptions we are offering, and one of the hottest buzzwords in the advertising industry is header bidding.

Header Bidding is a new technology that allows various demand sources (buyers) to bid on your ads in an auction. This means that the price that your ad space is worth is determined in real-time as a user visits your site. No more guesswork and complicated ad configurations or waterfalls to determine which network is going to pay you the most for your ad space. Advertisers view your inventory and the highest bidder wins – which means higher CPMs for you.

Gourmet Ads offers all of our Publishers the chance to utilize this new technology. Our header bidding solutions range from a full service header wrap for our largest Publishers (500,000+ views per month), to new, simple-to-install asynchronous ad tags that makes header bidding accessible to Publishers of any size. You can learn more about header bidding here. To maximize advertising on your site via header bidding, become a Gourmet Ads Publisher today.