Do a Google search for ISIS and the Militant Group appears above the US based Mobile Wallet of the same name. Now that is an SEO pain..

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Isis, the mobile wallet platform backed by AT&T, T-Mobile and Verizon here in the U.S., has decided to rebrand after its name became synonymous with “ISIS,” an Islamic militant group linked to sectarian violence against civilians and government forces in Iraq and Syria, the company is announcing today.