Microsoft has launched its first Lumia smartphone which does away with the Nokia brand, and as was previously leaked, it is indeed a budget effort.

The Microsoft Lumia 535 is what Redmond is calling its '5x5x5' package, meaning it's a phone with a 5in screen, and a pair of 5 megapixel cameras, one rear and one front.

So yes, it's the usual 'quality selfies' story, and there's also a dual-SIM version on offer (again, as was leaked), with both single and dual-SIM models running Windows Phone 8.1, with the Lumia Denim Update applied from the get-go.

Other specs include a 1.2GHz quad-core CPU and 1GB of RAM, and the display has a resolution of 960 x 540 pixels. 8GB of storage is on board, with a microSD slot to expand by up to 128GB if needed.

The 5 megapixel front-facer is the same camera as seen on the Lumia 730 and 735, incidentally, and it's a wide-angle affair to help take in those group selfies better.