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Your blog will help you to become focused and communicate your thoughts about your chosen profession.

If you cannot fill a blog in 20 mins a week with your work experience or some charity work or thoughts on what is currently happening in your chosen profession, then you have a clear signal that you may be behind the many others who will enter an interview or submit an application much better prepared.

It helps you to recognise that you are visible on the internet and it is better that you are known through a personal blog than some possible activities on say Facebook for instance.