COW PUNCHER COMICS The American western grew in popularity as the 20th Century progressed, and it became for a time the most popular genre in comics. In 1947-48 Avon published COW PUNCHER COMICS, which featured some of the most sophisticated stories and complex art available at the time. Avon also took advantage of the popularity of Good Girl Art, featuring buxom cowgirls and beautiful damsels in distress – features which remain popular even today