A museum of modern advertising as a window into consumer culture

Swagger like LL

Hard not to love this commercial. Old Spice has been putting out some really fantastic ads in recent years, even before the Old Spice Guy. Back when I had DVR, I had to rewind and watch this one again and again. So funny.

LL Cool J is the best in these spots. In comparison, the guys in the other spots seem no different from their pre-swagger counterparts. But I mean really, the guy’s middle name is ‘Cool.’ How can you compete?