]]>Singapore’s marquee running event recognised for Best Use of Social Media, and Best Sports Participation / Amateur Event.

12 October 2015, Singapore – Standard Chartered Marathon Singapore has once again proven to be the apex of mass participation and amateur sports in the region as ittook home three honours at two regional award ceremonies last week.

The Marathon, which attracts well over 50,000 participants and many more spectators, was recognised by the industry with a Gold Award in the Best Sport Participation / Amateur Event category at the inaugural Sports Industry Awards & Conference (SPIA Asia) . The prestigious event was held at Manila’s New World Makati Hotel on 2 October.

Adding to the success, Standard Chartered Marathon Singapore 2015’s digital and social media efforts were also lauded at the event for its creative use of social through its ground-breaking digital queue, which won a Silver in the Use of Social Media category. The innovative digital campaign gave the increasingly digital savvy public an opportunity to secure their places and golden jubilee bibs in the marathon through the virtual universe ahead of the official launch, elevating the participant experience to a whole new level.

The digital queue, which created a viral effect organically, rewarded users with points accumulated through social media engagement with the hashtags #SCMS2015 and #DigitalQueue.
The effectiveness of this online campaign was clear as it received over 30,000 social media posts and across facebook, twitter and instagram, with winner Chen Han Wen accumulating over 48,000 points over a one week span.

The collaboration between organisers Spectrum Worldwide, and digital agency Socialyse of Havas media received further recognition when it won its second accolade on the same night, with a Gold at the Marketing Events Awards 2015 in Singapore.

“The marathon has always been the people’s race, and we’re glad we’ve been recognised for initiatives that continue to enhance the experience for the participants. We’re very delighted with the results of the digital queue and would like to thank everyone who has played a role in its success. As event organisers, we’re very proud to have our efforts recognised on a regional scale, a strong testament to what we’ve achieved with the marathon over the years. We look forward to further success when the event comes around in December.”

Standard Chartered in Singapore is part of an international banking group with more than 90,000 employees and a 150-year history in some of the world’s dynamic markets. We bank the people and companies driving investment, trade and the creation of wealth across Asia, Africa and the Middle East, where we earn around 90 per cent of our income and profits. Our heritage and values are expressed in our brand promise, Here for good.

Standard Chartered has a history of 156 years in Singapore, opening its first branch here in 1859 and in October 1999 was among the first international banks to receive a Qualifying Full Bank (QFB) license, an endorsement of the Group’s long-standing commitment to its businesses in the country.

The Bank transferred its Singapore Retail and SME business to a locally-incorporated subsidiary, Standard Chartered Bank (Singapore) Limited on 7 October 2013.

As the national sports agency, Sport Singapore’s core purpose is to inspire the Singapore spirit and transform Singapore through sport. Through innovative, fun and meaningful sporting experiences, our mission is to reach out and serve communities across Singapore with passion and pride. With Vision 2030 – Singapore’s sports master plan, our mandate goes beyond winning medals. Sport Singapore uses sport to create greater sporting opportunities and access, more inclusivity and integration as well as broader development of capabilities. At Sport Singapore, we work with a vast network of public-private-people sector partners for individuals to live better through sport.

Spectrum Worldwide is a leading event management and experiential marketing company operating throughout the Asia Pacific region. For more than 20 years, Spectrum Worldwide has created and managed tailored experiences that not only bring to life our clients’ brands, but also provide opportunities for companies to showcase their core values in a memorable and compelling way.

Through long-standing partnerships with multi-national companies throughout the region, Spectrum Worldwide has consistently delivered ground-breaking, iconic events including the Standard Chartered Marathon, Red Bull Flugtag Singapore, and the Singapore Red Bull Speed Street Singapore and KL. Spectrum is also expanding its footprint across the region and cementing its foothold in the cycling market through Cycle Asia, a network of premier cycling events across Asia.

Spectrum’s approach centres on understanding clients’ needs, and designing and delivering the best event solutions based on our years of experience.

]]>Improved overall experience and route all part of enhancements to the 2015 Marathon.

The Standard Chartered Marathon Singapore 2015 (SCMS) today announced the race route and improvements to offer both participants and supporters an enhanced experience at the country’s biggest marathon, which will be held over two days for the first time in the event’s history, on 5th & 6th December.

Race Enhancements

Runners participating in the full marathon will be better looked after than they have ever been before due to the substantial participant support enhancements such as improved route management and the availability of 16 hydration stations, strategically placed to offer runners replenishment on average every 2.6 kilometres. In addition, the half-marathon will for the first time have a banana station, all aimed at helping more runners get to the finish line.

On-route entertainment has also been given a boost this year at locations such as East Coast Park or West Coast Highway, to keep runners inspired and motivated. Runners can expect to see cheerleaders, live bands or LED robots among additions, creating a vibrant and energetic atmosphere to spur on the runners, as the ply their way through the halfway point and into the home leg of the race.

Route Enhancements

The route for the 2015 Marathon will meander through the country’s most iconic landmarks, beginning outside of Mandarin Gallery (Orchard Road), proceeding along shopping district Orchard Road before turning at Singapore Management University (SMU) and then to two of Singapore’s most popular tourist spots Clark Quay and Chinatown before moving onto Nicoll Highway and towards the Sports Hub.

The middle third of the race will see runners cover the length of East Coast Park, before reaching the Marina Bay district where participants will get to run by the world-renowned Garden’s By the Bay and Marina Bay Sands, and finally returning to the central business district for their finish at the Padang.
Participants of the half marathon will begin at Sentosa Gateway, running through Sentosa Island, and Universal Studios Singapore where they will be greeted by characters from their favourite movies. Upon leaving the island, they will make their way into the central business district, and pass Marina Bay before ending at the Padang.

The 10km runners will start their race at Esplanade Drive, passing by the flyer as they run on what was just weeks ago a Formula 1 track. They will then make their way onto the historic Merdeka Bridge before turning onto Nicoll Highway, Republic Boulevard and Raffles Avenue.

The Kids Dash, which will become a standalone event this year, takes place on Saturday 5th December. After the 700m race, the youngsters and their parents will be able to enjoy themselves at the carnival co-organised with ASEAN Para Games, which happens right outside the 100PLUS Sports Promenade where the Kids Dash takes place.

Commenting on the enhancements and changes to the marathon, Chris Robb, Managing Director of organiser Spectrum Worldwide said: “We are constantly looking to improve the overall race experience, and I am sure everyone will see from the range of new and enhanced initiatives, and route improvements for both participants and supporters that we have managed to do just that. Each of the world’s best marathons have a unique identity, and we aim to do the same as we grow the SCMS into one of the top marathons in the world that appeals to an international audience. Our goal is to develop the event that attracts not only running fans, but also their friends and family who can show their support and enjoy a family day out by take part in the festivities.”

In its 14th year, Standard Chartered Marathon Singapore 2015 will take place on 5 and 6 December.

]]>Most innovative and interactive to-date, the application attends to the unique training needs of every runner, propelling them to greater success

12 August 2015, Singapore – For the very first time, runners at the Standard Chartered Marathon Singapore (SCMS) 2015 can prepare for the nation’s largest annual mass participation event with the help of an interactive SCMS 2015 mobile application.

Once downloaded on smart phones, the application, designed by the Marathon’s Official IT Consultancy TCS can immediately become a runner’s dependable personal coach through its unique training functionality that offers a 16-week customisable fitness plan, which begins on 17 August, leading up to the marathon on 6 December.

The interval training-based programme, designed by professional coaches from Official Fitness Partner: Journey Fitness Company, will alternate between short bursts of fast runs and slower, longer jogs interspersed with resting periods, which will boost an individual’s distance running capabilities and capacity.

Training programmes on the application can be personalised according to each participant’s running experience, goals for the race, and commitment to train. Their training experience will also be enhanced through a series of unique user-friendly features that come with the application such as a GPS map for each session, audio cues to keep runners focused and real time analysis of the performance of each run. The ‘Live Tracking feature will also be included in this year’s app prior to event day, giving family and friends the chance to follow and support each participant live on race day.
Chris Robb, CEO of Spectrum Worldwide, SCMS 2015 Event Organiser, commented:
“The all-new SCMS2015 mobile app is very exciting, and is now able to take on the role of a training companion and sit side-by-side with the participants on this memorable journey. The real time access to training data also gives runners the opportunity to train like a pro and pace their practice runs. We strongly believe that the unique features will improve the marathon experience, and make the app a massive hit among participants.”

The app works seamlessly across most social media platforms including Facebook, Twitter and Instagram, which allows for easy collaboration and interaction with fellow runners and running communities. Runners can also record the details of their training and track their progress to share with their friends on Facebook, making it one of the most fun, interactive and personable smart phone apps in marathon running.

In addition to the features as a training programme and a fitness coach, the app will also contain auxiliary information like the latest event news, weather data and FAQs which will be useful to runners when scheduling their training sessions, allowing them to stay up to date with the latest developments.

In its 14th year, Standard Chartered Marathon Singapore 2015 will take place on 6 December.

]]>MORE THAN 53,000 RUNNERS RACE THROUGH THE CITY AT THE STANDARD CHARTERED MARATHON SINGAPOREhttp://www.sww.com.sg/news-item/53000-runners-race-city-standard-chartered-marathon-singapore/
Wed, 10 Dec 2014 11:18:30 +0000http://www.sww.com.sg/?post_type=portfolio&p=870Two-time Olympic gold medalist Haile Gebrselassie finishes third in his debut run in Southeast Asia. SINGAPORE, 7 DECEMBER 2014 — More than 53,000 runners took part in this morning’s Standard Chartered Marathon Singapore 2014… read more →

]]>Two-time Olympic gold medalist Haile Gebrselassie finishes third in his debut run in Southeast Asia.

SINGAPORE, 7 DECEMBER 2014 — More than 53,000 runners took part in this morning’s Standard Chartered Marathon Singapore 2014 (SCMS) as runners made their way towards the Padang from various starting points across the island. Flagging off the Marathon category this year was Haile Gebrselassie, widely regarded as one of the greatest runners on earth. The Ethiopian legend also took part in the 10km race, which marked his debut run in Southeast-Asia.

Finishing his race in third with a time of 00:30:00, Gebrselassie said, “The crowd in Singapore has been fantastic and I treated the race as a celebration. It’s a wonderful atmosphere and everything was great, except the weather. The humidity is not something I expected but the guys from Kenya really pushed me to go faster.”

Gebrselassie’s female compatriot, Waganesh Amare, broke the hold the Kenyans have had on the Marathon category with her winning performance of 02:46:54. She trumped Kenyans Elizabeth Chemweno (02:47:50) and Pauline Wangui (02:48:59).

“The weather was really warm but I’m very happy to win the race here, especially because it’s been won by Kenyans so many times. I really didn’t expect to win, but in spite of my fatigue at the 39km mark, I felt if I pushed a little, I could really win the race, so I persevered.”

In the male category, barber turned elite runner, Kenneth Mungara, reclaimed the crown he won in 2010 finishing the race with a time of 02:16:42. Expressing his delight in winning the race, Mungara said, “The race today was very nice, the weather was good and I enjoyed it. I was alone and didn’t have someone to push me to go even faster. I aim to be back again and to set a new course record.” Kenyans David Kiptui Tarus (02:19:07) Charles Kanyao (02:19:18) made up the rest of the podium.

In the local categories, Singapore’s favourite Mok Ying Ren defended his title with the time of 02:53:42, while Rachel See claimed the local Women’s Open category with a time of 03:17:13. “I am very happy, this is my longest run since my injury. This is a good comeback run and a good sign as I can move on to my next phase of training and increase the intensity. I felt that the run was really enjoyable as I ran the first 30km with a group of friends. Moving on, I want to qualify for the next SEA Games and focus on the training once I finish NS in April. For the 2016 Olympics, I am exploring to work with coaches overseas,” commented Mok.

1. Widely regarded as one of the greatest long-distance runners in history, Haile Gebrselassie has arrived in Singapore for the Standard Chartered Marathon Singapore (SCMS) this Sunday. The SCMS will mark Gebrselassie’s debut in South-east Asia. He will be taking part in the event’s 10km category, a distance in which the Ethiopian famously won two Olympic gold medals and four World Championship titles.

2. Gearing up for his first race in Singapore, Gebrselassie commented at the official pre-race press conference, “I’m looking forward to running on Sunday, it’s amazing to have more than 53,000 people running together, it’s like the whole city is running. I’m keeping an open mind for the timing for this Sunday’s race, the weather is new to me, and I’m here to enjoy the run!”

3 Joining him at the press conference were elite runners from across the world; Kenneth Mungara (Kenya), Nicholas Kemboi (Qatar), Jairus Chanchima Ondora (Kenya) and Ayelu Lemma (Ethiopia), who will be competing in the Marathon. This will not be first time some of these runners are in Singapore for SCMS, with Kenneth Mungara winning the Marathon in 2010.

4 Singapore’s local course record holder Mok Ying Ren was also part of today’s press conference and will be looking to break his own record as he pushes for his Olympic dreams. “I’m humbled and honoured to be amongst some of the best international marathoners here, especially with the great emperor Haile Gebrselassie,” said Mok.

5 “We are very glad to welcome Haile Gebrselassie and the other elite athletes to Singapore. I’m sure it will be an exciting morning and we can’t wait to witness the legendary Gebrselassie run alongside our local runners. More than 53,000 runners will be participating this coming Sunday and we are looking forward to see all of them at the start line.” said Chris Robb, Chief Executive Officer, Spectrum Worldwide.

SINGAPORE, JULY 30, 2014 — Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading IT services, consulting, and business solutions firm, today announced it is the Official IT Consultancy partner of the Standard Chartered Marathon Singapore 2014 (SCMS). TCS will provide a mobile application and technology support for the event. The race is the latest of a broad portfolio of major running events TCS sponsors and supports worldwide, including the TCS NYC Marathon.

“TCS is excited to be the IT Consultancy partner of the Standard Chartered Marathon Singapore (SCMS) 2014, a first time relationship with a major running event for us in the Asia Pacific region, and our Singapore and regional teams look forward to participating along with our clients and partners, said Vish Iyer, President, TCS Asia Pacific, based in Singapore. “SCMS 2014 is an outstanding platform for us to combine our commitment to running and health and well-being in general, which is personified by the TCS Fit4Life program, along with our outstanding and proven capabilities providing technology platforms to leading Marathon and running events worldwide”.

Lawrence Robertson, Commercial Director, Spectrum Worldwide, SCMS event organisers, commented: “We’re delighted that TCS has chosen the Standard Chartered Marathon Singapore as its first Marathon Sponsorship in Asia Pacific. Their involvement in this year’s race is a testament to the stature of the event in this part of the world and we look forward to working closely with the TCS team in developing a world-class Race App for our participants.”

An integral part of TCS’s involvement with the SCMS 2014 will be the development of a Race App, delivered in collaboration with event organiser Spectrum Worldwide, which will be made available to all participants in the build-up to race day on Sunday, 7 December 2014. The App will be available on all iOS and Android Smartphones in Singapore from mid-September onwards and will host a range of training and race day features; providing all the necessary information and technological assistance a runner will need for this year’s edition of SCMS.

With a number of international running events already in its impressive portfolio, TCS’s new partnership with the SCMS signals its first foray into Southeast Asia. Singapore’s marquee running event will now sit alongside TCS’ title sponsorship of the New York Marathon and its official support for the Chicago, Mumbai and Amsterdam Marathons, as well as the Bangalore World 10K.

The launch of public registration for the SCMS 2014 opened on Wednesday, 16 July. For all event details, please visit www.marathonsingapore.com

SINGAPORE, 16 JULY 2014 — Hundreds of running enthusiasts flocked to ION Orchard this morning, joining over 50 eager participants who queued from as early as 9.30am yesterday to take advantage of the special registration deals made available at the Standard Chartered Marathon Singapore (SCMS) 2014 launch event.

2. A total of 100 $1 race entries were made available across the range of categories – 42 Marathon entries, 21 Half Marathon entries, 10 10km entries and 27 Kids Dash entries – on a first come, first served basis. The 100 runners to claim the $1 entries also walked away with premium goodie bags.

3. A total of 1,250 Priority+ entries were also reserved for runners who registered in person at ION Orchard. This set of race entries was sold at the best registration fee available for each respective race category. As of 3.00pm today, over 800 participants had registered in person at the event launch.

5. This year, the Ekiden entries are open only to teams who commit to raise a minimum of $500 by 27 October for their chosen charity. In a strong show of support for this new fundraising initiative, close to 100 Ekiden team entries were claimed as of 3.00pm today.

6. “At Standard Chartered, we have always encouraged our staff to contribute to the community, whether in terms of volunteering their time to help others in need or to raise funds to support various causes. I’m delighted that the Bank will be represented by 15 Ekiden teams in this year’s effort to raise funds for various charities, and am confident that many of our other individual staff runners will also do their bit in fundraising,” said Mr Swaroop.

7. The inaugural SCMS Running Communities programme was also introduced at today’s launch event. This new initiative aims to bring Singapore’s marquee running event closer to the wider community. All participants will be automatically assigned to one of five running communities (West, Central, North, North-East and East) based on their residential address gathered during the registration process. They will then have the privilege to attend a series of training runs and clinics to be held at each running community leading up to the actual race on Sunday, 7 December. A friendly competition will also be held between all of the running communities, with set criteria determining the victorious running community for 2014. (Please refer to Annex A here).

8. The five official #TEAMSCMS ambassadors representing each running community were introduced today to drive awareness around the new programme. They are celebrity chef André Chiang of internationally renowned Restaurant André; Paralympian and Team Singapore athlete Theresa Goh; eight-year-old Chua Jin Sen of Dr JiaJia and Big Brother YouTube fame; Zouk’s Head of Business Development and PR Sofie Chandra; and highly
promising SportCares CareRunner Abdul Thaslim. (Please refer to Annex Bhere).

9. The #TEAMSCMS ambassadors will help rally the community when the SCMS 2014 registration drive continues over the next two weekends. Organised in conjunction with ActiveSG, a total of 250 Priority+ slots will be made available at each Running Community Roadshow. (Please refer to Annex C here).

10. Commenting on the new Running Community programme, Chris Robb, Managing Director, Spectrum Worldwide said, “The Standard Chartered Marathon Singapore has already established itself as the nation’s marquee running event so our goal this year was to further build on that strong foundation. We believe there is an opportunity to engage with Singapore’s running community on an ongoing basis, to take the event to the runners as opposed to runners simply enjoying the race experience on one day out of the
year.”

11. More than 20,000 runners will enjoy discounted registration fees this year. Members of the public will also be able to check the number of race entries remaining on the official website www.marathonsingapore.com.

SINGAPORE, 30 June 2014 – Participants in the Standard Chartered Marathon Singapore (SCMS) 2014 will enjoy more than 20,000 discounted race entries, including 100 special $1 slots across the range of race categories, when registration opens next month. Event organiser Spectrum Worldwide also confirmed that there will be no increase in fees this year as they unveiled a new registration model for Singapore’s marquee running event.

Moving away from the traditional time-based ‘Early Bird’ structure, the new system is designed to reward participants who sign up early. Registration fees for SCMS 2014 will now mirror many of the world’s leading running events and will be set at a certain number per race category. Separated into three phases, namely Priority+, Priority and Normal, the discounted registration fee will only move to the next price range once the numbers of pre-determined race slots for each category have been claimed. (Please refer to Annex A attached for full details).

“We are excited to launch our new registration model for SCMS 2014 and we believe it will be well received by Singapore’s running community. The model has been successfully executed in various top Marathons around the world and it essentially works to reward participants who register as early as possible. It also places the onus on participants to take advantage of the discounts,” said Chris Robb, Managing Director, Spectrum Worldwide.

SCMS 2013 runners who are also SCB cardholders have the first opportunity for registration from 7 July 2014. In addition, all SCMS 2013 runners and Standard Chartered Bank cardholders will be able to secure their spots on the start line from 9 July. This pre-launch registration period closes at 12.00am on 15 July until public registration officially opens from 11.00am on 16 July. Participants can either sign up in person at ION Orchard during the launch event or online at www.marathonsingapore.com. A total of 100 $1 entries will be available only at ION Orchard – 42 slots for Marathon (42.195km), 21 slots for Half Marathon (21.1km), 10 slots for 10km and 27 slots for Kids Dash – on a first come, first served basis. These lucky 100 registrants will also receive a premium goodie bag. Limited edition goodie bags will also be handed out to the next 500 registrants at ION Orchard, and there will be a set number of Priority+ slots reserved for registrants at ION Orchard. (Please refer to Annex A attached).

For the first time in the history of SCMS, Spectrum Worldwide will also be taking the registration drive to five running communities – Jurong West, Sengkang, Pasir Ris, Toa Payoh and Yio Chu Kang Sports Centres. Organised in conjunction with ActiveSG, these roadshows will take place at the various Sports Centres during the weekends of 19-20 July and 26-27 July (see details in Annex A). Other than enjoying the opportunity to secure one of the 250 Priority+ slots especially reserved for the residents of each running community, the first 100 registrants at each roadshow will also receive the limited edition goodie bag.

Spectrum Worldwide, along with event owner Sport Singapore and title sponsor Standard Chartered Bank, are aiming to significantly increase the amount of funds raised for charity at SCMS 2014. In order to do so, the Ekiden has been identified as the ideal platform to drive the event’s fundraising efforts. All six-member teams must commit to raising a minimum of S$500 (or approximately $84 per runner) on GIVE Asia for the local charity of their choice before Monday, 27 October in order to qualify for the Ekiden on race day. This is in addition to the existing partnership with GIVE Asia where every SCMS 2014 participant is encouraged to raise funds for a cause close to their heart.

“The new Ekiden fundraising format and the introduction of the registration roadshows are both key elements of SCMS’ enhanced community engagement in 2014,” said Robb. “Increasing the amount of funds raised for charity has long been a focus for SCMS and we are determined to make significant strides this year. We trust that the Ekiden teams, as well as all other participants, will go the extra mile for charity and use their fundraising as added motivation on race day. We’re also thrilled to be taking our registration roadshows across the island, further reaching out to the running communities to be part of SCMS 2014. This community engagement will also extend beyond registration and we look forward to announcing those exciting details at our official launch on 16 July.”

]]>Young cyclists ruled the Metro’s roads in Alaska Cycle Philippines 2014http://www.sww.com.sg/news-item/young-cyclists-ruled-metros-roads-alaska-cycle-philippines-2014/
Wed, 21 May 2014 01:46:12 +0000http://www.sww.com.sg/?post_type=portfolio&p=784Alaska has teamed up with Cycle Asia, a network of premier cycling events and Sunrise Events to launch the Alaska Cycle Philippines where Filipino riders geared up for three days… read more →

]]>Alaska has teamed up with Cycle Asia, a network of premier cycling events and Sunrise Events to launch the Alaska Cycle Philippines where Filipino riders geared up for three days of thrilling bike action last May 16 to 18 at BGC. Over 1500 cycling enthusiasts joined the event which featured exciting and challenging categories for children, adults and families.

The event was graced by Chris Robb, managing director of Spectrum Worldwide and owner of Cycle Asia, catered to cyclists of all ages and abilities with different race categories.

Categories include Tricycle Ride which is specially designed for young kids between ages 2 and 5, the Junior Challenge which is a more challenging category designed for older children where they have to ride as fast as they can within 30 minutes and then there’s the Foldies Community Ride which is catered to the popular folding bikes cycling community. The Alaska Cycle Philippines was a “Bike Ride Out”, meaning there were no winners just plain fun to promote participation and most especially good health and an active lifestyle.

“We are excited to continue an active year of Alaska Sports with the launch of the three events Alaska Cycle Philippines, Alaska IronKids Philippines Aquathlon and the Alaska World Milk Day Family run. Alaska teamed up with international partners to ensure that Filipino families participate in sports activities as exercise to promote their health and ensure a wholesome lifestyle,” said Wilfred Steven Uytengsu, President/CEO of Alaska Milk Corporation.

The 7th National Nutrition Survey, done by the Food and Nutrition Research Institute and the Department of Health, showed that obesity is increasing with nearly two out 10 children considered as overweight. Under-nutrition is also a public health concern affecting nearly three out 10 children. Alaska promotes nutrition through its leading brands, Alaska Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink and through educating the public about the importance of drinking milk and keeping an active and healthy lifestyle.

Alaska promotes a holistic sports development program for the whole family and encourages a healthy and active lifestyle through biking, swimming and running. It also helps in community development and nation building by nurturing positive values of teamwork, cooperation and fair play through sports activities like the Alaska Cycle Philippines, Alaska IronKids Aquathlon and the World Milk Day Family Run.
For general information on Alaska Cycle Philippines visit http://www.cyclephilippines.com.ph/alaska/ or https://www.faceebook.com/alaskacyclephilippines. For general information about Alaska Milk Corporation visit www.alaskamilk.com, www.alaskaworldmilkday.com or www.ironkidsphil.com. For live tweets and updates follow us at @ALASKAsportshub