Month: August 2016

FOUR OFF THE CLOCK LOOKS

Ever wondered how a Formula One driver dresses off the clock? Check out four Kevin Magnussen looks.

A Formula One season is long and intense – but we managed to get some cool pictures of KMAG in some great clothes that have no yellow tones at all. A car did sneak its way into the pictures, though. A classic Renault Alpine in case you were wondering.

Denim on denim just never gets old and for Kevin Magnussen it’s a classic go-to look for downtime. Well-worn dark blue jeans paired with a light blue denim jacket with cuffed sleeves give you the perfect jeanswear look.

Streetwear done right. Black on black, with a shiny black bomber that gives the look some edge. A sports inspired look with high comfort that doesn’t compromise on style.

Maybe not what you would consider classic off the clock attire, but a great suit is without a doubt a wardrobe staple. Whether you wear it on an everyday basis or as in Kevin’s case on special occasions. You never go wrong with a classic navy blue suit with a contemporary fit, a crisp white shirt and black tie. Dressed for success.

Bringing it all back to the car, which is what it is all about, of course – you might think that a Formula One driver’s heart only beats for high-tech engines with extreme speed, but actually Kevin also has a great love for old beauties such as the Renault Alpine.

Racing into the new season with Renault Sport Formula One driver, Kevin Magnussen.Extending the partnership with Renault Sport Formula One driver Kevin Magnussen, JACK & JONES hits the asphalt, unveiling the first phase of their new campaign ‘Go For Great’, with Magnussen in the driver’s seat.

A young talent, full of determination and never giving up on his dream, the comeback kid brings a fresh face to JACK & JONES. With his effortless style and relentless ‘Go For Great’ attitude, the choice was a logical one.

“Kevin Magnussen is a great role model for men all over the world. He’s a sportsman who has a winning mentality and determined not to giveup”, says JACK & JONES Brand Director, Morten Mortensen.

“This campaign felt like a natural fit for me. JACK & JONES have their minds set on taking the lead worldwide at what they do best. The exact same ambition as my own. We are pursuing a common goal”, says Kevin Magnussen.

Staying true to their Scandinavian roots, the campaign oozes casual minimalism. Shot on location in Barcelona and featuring a rare, vintage Renault Alpine 110, Kevin Magnussen showcases key pieces from the brand’s latest offering. From authentic and distressed double denim, to sharp and sophisticated tailoring, the images highlight wardrobe essentials, for every man and every occasion.

The face of the race

Kevin Magnussen was born and bred into motorsport – in the slipstream of his father, Danish racing driver Jan Magnussen.

At the tender age of 16, Magnussen was already making waves in local racing circuits, accepting the title of Danish Champion in Formula Ford.

In 2014, he entered the world of Formula One as a driver for McLaren. 2016 saw Kevin Magnussen re-enter Formula One as part of the Renault Sport Formula One Team of which JACK & JONES is a partner.