On a not-so-techy note, LeBron James tweets his frustrations regarding his Samsung phone after it deleted all his data. Keeping in mind that King James is one of Samsung’s biggest endorsers, the term “There’s no such thing as bad publicity” doesn’t apply well here.

It was reported by Fox News that Samsung last year spent $12 billion in marketing alone. Included in this fund is James as he has been paid (most likely a lot) to promote the company’s devices since the arrival of the Galaxy Note II. He also starred in Samsung’s commercials.

He must’ve realized his connection to Samsung right after the frustration sunk in as he quickly deleted his tweet just minutes after posting it. But with 12 million followers, it’s bound to simply be screencap’d and that’s exactly what happened.

After less than an hour, he once again tweeted, “Close call. Wheew! Got all my info back. Gamer! Lol”

Although no data has been permanently lost and he didn’t really specify how he got his files back, what we can learn from this is that no one is really safe from unexpected wipeouts like these. That’s why it’s very important to back up all the content of your phone every so often. If you’re running low on hard disk space, there are various cloud services today that offer free storage.

32 Responses to “LeBron James’ Samsung phone fails, rants on Twitter”

I doubt his files were restored. Perhaps just a damage control. And by the way, he didn’t specify he is using a samsung phone that time….maybe he is using a myphone or a cherry mobile…perhaps an iphone 5c! we don’t know….hehehehe

iPhone doesn’t erase “everything” all by itself, basing from my experience for 2 years (and counting); unless you press Erase all contents on the Settings, as well as through iTunes on different method. Most of the time, the contacts were lost due to different instances but somehow iPhone doesn’t ERASE everything all by itself.

I’ve used Android phones as well, but it didn’t happen to me, though. Or maybe I’m not using Samsung latest phones, but HTC and Sony phones only.

maybe he was advised or reminded by someone of what will be the repercussions of that post thats why he deleted it. and we never knew if it was a samsung phone. but with a premise that hes an endorser maybe it has basis. anyway there are always two sides of a story.

Dear ‘Senior Editor’, ‘Research’? ORLY? Did your research yield anything about some celebrities using multiple phone lines? If not, I’ll have you know they don’t all only use only one phone. One for personal use and another for their professional use. Do you have a source that he indeed only uses ONE phone?

Also the comparison is about an endorser using a sponsor’s brand while also using another device only from a different brand. The argument is VALID.

Unless Mr. Lebron James otherwise specified that he was indeed talking about a Samsung phone, we can all just speculate. Or baka naman your so called “sources” were with him when he sent the tweet?

Kris Aquino is a mobile phone endorser, just like LeBron James. And should I also mention that Ms. Aquino (which I’m assuming you ARE NOT AWARE OF) is a very prominent name in the Philippine Entertainment Industry with probably the most number of print and commercial endorsements combined compared to most Filipino Celebrities. She’s also the sister of the current Philippine President and the daughter of a former president and a Philippine Hero, just in case again, you are not aware of. Now, does that make my argument valid, dear sir?

Lastly, have you ever thought of this: Maybe, just maybe, the real reason why Mr. James deleted the said tweet is because he was indeed referring to an iPhone, or a MyPhone for all I care, and he: 1. Out of nowhere remembered that he’s endorsing Samsung not an iPhone or a MyPhone and 2. It’ll be (maybe) a breach of contract if people finds out that he’s using a smartphone by a competitor of his endorsement? Again, things this article can’t prove unless your “sources” have their eyes and ears on LeBron James.

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Kevin Francisco is the Senior Editor and Video Producer for YugaTech. He's a Digital Filmmaking graduate, a music junkie, and a superhero by night. Follow him on Twitter for more tech updates @kevincofrancis.