Trying on makeup just got easier

By The Beauty Experts at: L'Oréal Paris

For years, you've ventured to the local department store to get your makeup done by an expert -- but, why? We're assuming it's because when you're looking to get a new shade of eyeshadow or the coral lipstick you've seen on everyone, you don't want to leave it up to chance. Trying on makeup is key to getting the right look, but it can be super time-consuming to sit there while you get your makeup done. L'Oréal Paris understands this frustration, which is why they've developed a new app that will literally change the way you try on makeup.

The MakeupGenius App, available now for iOS platforms (Android app to follow in late 2014) offers you an instant makeover using real products and real inspiration. The app uses one-of-a-kind technology that recognizes your facial characteristics to ensure a seamless virtual makeup application experience. This technology is truly unique -- it's the same stuff used in Benjamin Button, allowingBrad Pitt to age backwards from an old man to a young boy. If that transformation didn't WOW you, then we don't know what will!

Once you've fired up the app, you can select that new shade of eyeshadow or lipstick and virtually try it on yourself. You can browse through a library of looks from expert makeup designers or just have fun trying on new makeup yourself. The best part about the app comes after you've 'applied' your makeup. The app will actually follow your movement and angles, no matter where you look, allowing you to see what it would look like from any perspective. Once you've locked in the look you love, you can save it and then share with your friends via your social networks.

As if this wasn't enough, the MakeupGenius app takes it one step further, allowing you to scan products in-store and try them on right away! No matter where you go, a new look is at your fingertips. How easy is that?

So, the next time you are worried about purchasing makeup before you try it on, worry no more. The MakeupGenius app has just solved your beauty woes.

Download the MakeupGenius app today in the app store for iOS platforms to see what we're talking about! iPhone users can even text 567325 (LOREAL) and with one click, the app will be downloaded to your phone. Be the trendsetter in your neighborhood by sharing your favorite looks using the hashtag #makeupgenius, so all your friends will know how cool this app really is!