webSURGE Digital Marketing, a company that specializes in SEO, received the prestigious IMPACT Award for App Development B2B in recognition of its App Development for CooperVision. The Internet Marketing Association’s annual awards celebration was held on Sept. 29, 2017, at the Enclave in Las Vegas. The mission of IMA, a global organization of professional partners, is to create a database of proven internet marketing strategies that provide a foundation of success for those in sales, marketing, business ownership, programming, and creative development. IMA created the IMPACT Award to reward those whose innovation, effort, or creativity made a dynamic improvement for their clients in their respective industry.

“The IMPACT Awards exemplify best-in-class creativity, expertise, and results achieved by the top practitioners of internet marketing across every business segment as well as non-profits, government, and education,” said IMA Chairman Sinan Kanatsiz. “IMA is a unique resource for top professionals. Our fundamental goal is to build the leadership that will continue to drive this dynamic industry.”

SEO Company Develops “Road to Adoption” App

webSURGE developed a sales analytics application for its client CooperVision. The app will be rolled out to various countries around the world to assist with CooperVision’s marketing and sales integration efforts.

The primary function of the app is to track the number of sales during the first 180 days following the release of a new product’s release to customers. If enough sales have been made, the product is considered adopted. If not, users are easily able to pinpoint and correct the problem. This sleek data visualization application is a valuable asset to CooperVision’s sales team in increasing account penetration and improving efforts to be more effective and efficient in increasing sales.