• Lauren studied other contemporary clothing companies like Elizabeth & James, Vince, and Rebecca Minkoff and reviewed how they manufactured their products, their social media methods, and sales strategy.

• Her biggest challenge was trying to maintain a beautiful design aesthetic without jacking up the prices. "Let’s say I want to use a $4.50 trim, but I can only afford to use a similar, yet less lovely, $1.23 trim in order to hit my target price. At this point, I can decide to use that higher quality trim, but I’ll be taking a hit from the inflated price."

• Lauren is proud of what Paper Crown has turned out to be—"a collection of polished pieces with a charming and youthful vibe—the look and feel of the line is clean, cool and feminine."

• In the future, LC sees Paper Crown growing while still keeping its specialty feel.