While UX Designers tend to focus on usability before value, entrepreneurs focus on selling a product. In this post, Sani El-Fishawy asks Designers to marry the two by heeding the call of the lean startup movement.

Analysis has traditionally been a numbers game. Only recently, however, has this industry turned its focus towards more qualitative methods—the domain of user testing! In this article, we explore the intersection of user experience and web analytics, so that budding designers can add rigor to their process.

Prototyping is an essential part of an iterative, user-centered design process. In this post, Andrew walks readers through a variety of considerations made during the creation and adoption of prototypes.