About

Samsung Digital Love
Award: KTR Bronze 2013
GOAL
To promote Galaxy SIII smartphone and its advanced functions among young people, who are less e… Read More

Samsung Digital Love
Award: KTR Bronze 2013
GOAL
To promote Galaxy SIII smartphone and its advanced functions among young people, who are less engaged in traditional TV and press communication.
STRATEGY
To show that Samsung Galaxy SIII is a phone and its functions are close to lifestyle and interests of young people. To use Internet as a main vehicle of the communication.
SOLUTION
Interactive application “Digital Love”, in which consumers could actively engage in story about the beginning of relationship between two young people. The users could actively take part in the film by operating virtual Galaxy S III smartphone and discover the most exciting features by initiating actions between the main characters.
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CREDITS
Creative Director: Artur Sztarbało
Director: Florian Malak
Copywriter: Emil Wiśniewski
Art Director: Maciej Jarosz, Piotr Zawałło
Designer: Maciej Jarosz Read Less

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Basic Info

Samsung Digital Love
Award: KTR Bronze 2013
GOAL
To promote Galaxy SIII smartphone and its advanced functions among young people, who are less engaged in traditional TV and press communication.
STRATEGY
To show that Samsung Galaxy SIII is a phone and its functions are close to lifestyle and interests of young people. To use Internet as a main vehicle of the communication.
SOLUTION
Interactive application “Digital Love”, in which consumers could actively engage in story about the beginning of relationship between two young people. The users could actively take part in the film by operating virtual Galaxy S III smartphone and discover the most exciting features by initiating actions between the main characters.
--
CREDITS
Creative Director: Artur Sztarbało
Director: Florian Malak
Copywriter: Emil Wiśniewski
Art Director: Maciej Jarosz, Piotr Zawałło
Designer: Maciej Jarosz

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About

Samsung Digital Love
Award: KTR Bronze 2013
GOAL
To promote Galaxy SIII smartphone and its advanced functions among young people, who are less e… Read More

Samsung Digital Love
Award: KTR Bronze 2013
GOAL
To promote Galaxy SIII smartphone and its advanced functions among young people, who are less engaged in traditional TV and press communication.
STRATEGY
To show that Samsung Galaxy SIII is a phone and its functions are close to lifestyle and interests of young people. To use Internet as a main vehicle of the communication.
SOLUTION
Interactive application “Digital Love”, in which consumers could actively engage in story about the beginning of relationship between two young people. The users could actively take part in the film by operating virtual Galaxy S III smartphone and discover the most exciting features by initiating actions between the main characters.
--
CREDITS
Creative Director: Artur Sztarbało
Director: Florian Malak
Copywriter: Emil Wiśniewski
Art Director: Maciej Jarosz, Piotr Zawałło
Designer: Maciej Jarosz Read Less