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PASSION™ ED binoculars are built to the highest standards within their price class, and in the same factories as other European brands. Their unique magnesium body makes them ultra lightweight yet incredibly durable, and their cutting edge field of view makes these binoculars an instant classic among outdoor enthusiasts. Back up these features with GPO, USA’s Spectacular Lifetime Warranty™ and you have a binocular that will stay in your family for generations.

GPObright™ is a proprietary coating process that maximizes light transmission through each surface of an optical element. As light hits an optical surface, normal uncoated high-performance glass can reflect up to 5% of that light, redirecting this light so it does not transmit through the optical system. However, when these high-performance lenses are vacuum-coated with GPObright™ lens coatings, up to 99.7% of the available light passes through each optical surface. Furthermore, when every surface of the entire optical system is properly coated, total light transmission can reach up to more than 92%, making the optical image of a GPO binocular or riflescope “bright,” even in the lowest light conditions.

GPO, USA is an American based company that creates and sells premium outdoor sporting optics to avid outdoor enthusiasts who seek high quality premium optics for their sport. Based in Midlothian Virginia, it is owned and operated by Michael Jensen, an outdoor industry veteran who has successfully assisted in leading numerous premium brands such as Zeiss, Swarovski, Remington and Marlin to benchmark success levels. GPO, USA works in tandem with GPO, GbmH, a German based company owned and operated by Richard Schmidt, formerly CEO of Carl Zeiss Sports Optics, GmbH. GPO, GmbH is the global owner of the GPO brand. Together, GPO, USA and GPO, GmbH design, engineer and have produced optics that meet the highest specification in the products price/class segments. GPO, USA is committed to enhance the experience of outdoor enthusiasts by bringing premium product with better features at similar prices or similar quality products at better prices. The GPO, USA based company is unique in the fact that it not only creates premium sporting optics, but it offers one of the best warranty service policies and it publicly supports select organizations that protect conservation, our country and our constitutional rights.