10 Twitter Power Tips

Want to take your Twitter presence to the next level? These features and techniques will get you there.

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Responding to recent account hacks, Twitter announced the debut of two-factor authentication. The system sends a six-digit numeric code to a registered mobile phone number. The code must then be used to log into a Twitter account. Two-factor authentication makes sense when you think about security, but there are some early signs that things are not going well. For example, not all carriers support two-factor authentication on their networks. Companies and individuals will have to weigh the benefits against the risks.

Nice tips, except for the last sentence in Connect Your Accounts: "Then you can write once, post on multiple platforms."

That is something you really DON'T want to do. Each platform is different in terms of format and expectation. And you probably even have different audiences on each platform.

While there are some benefits to connecting your accounts, and there's nothing wrong with the occasional cross-posting, in general one should avoid posting the same exact material to different networks. If you're going to do it, do it on a case-by-case basis; definitely do not set things on auto-pilot!

Thanks for the comment, Mark. You're right, and your advice is something I have passed along myself in past articles--I should have added that context here, as well. This should definitely be done selectively. With that said, there are plenty of times that I have posted the same exact thing once on Facebook and then on Twitter (such as when I share my articles).

Respondents are on a roll: 53% brought their private clouds from concept to production in less than one year, and 60% ­extend their clouds across multiple datacenters. But expertise is scarce, with 51% saying acquiring skilled employees is a roadblock.