THE BLOG

Efficient and cost-effective marketing is the lifeblood of many small businesses. Digital marketing should generate new business leads and also keep current customers engaged and returning. Email marketing has been around for some time and continues to produce strong results, and has moved beyond sales and promotions to involved strategies for providing useful content that attracts valuable customer attention. In this post, we’ll examine some of the most important benefits that email marketing currently provides to small businesses.

Seasonal demand is extremely important to many retail businesses. Products that enjoy increased demand during the warmer spring and summer months provide a huge revenue boost for many small businesses. Restaurants and food service businesses, clothing stores, and recreational equipment companies often see increased revenues through seasonal demand. Here are some tips for getting ready to reap the benefits provided by warm weather products.

Keep a 12-Month Perspective

Businesses with seasonal peaks and valleys should keep a full-time focus on maximizing the value of their highest revenue months. Many businesses that have stro...

Word of mouth will always remain the most powerful marketing tool, and websites like Yelp just perpetuate word of mouth’s importance, even when it’s from strangers. Yelp is very important for establishing your business as efficient, legitimate, and most importantly, worthwhile. Some may not go to your business’s official website and instead look up its Yelp page since Yelp already has a known reputation as a trusted source for reviews, so making sure your Yelp page is informative, up to date, and professional is important to creating new customer leads.

Why do people like Yelp? Firstly, pretty much everyone uses it or knows of it,...

Whether you're a pizza restaurant, furniture store, dry cleaner, dog groomer, or what have you, we have tons of equipment to keep your business running efficiently that will pair perfectly with your terminal. Here are just a few of the items you need that you can find in our online store.

Terminal Paper: We offer a variety of sizes of paper, fitted for the multiple terminals that we supply businesses with. It’s always good to have a back stock for when you inevitably run out of receipt paper, so stock up and buy as many rolls as you need!

It’s that time of the year again! You can look forward to everyone coming together to enjoy some good old fashioned football, food and friends. Here at PayHub, we know this is a big weekend for people and want to make sure business and personal accounts are ready for the event. We have loads of equipment to help you stay on track with payments to friends or for managing the influx of customers to your business. Whether it’s simply paying friends back for food or for bigger payments we offer multiple services to help with the transferring of money, like Google Wallet. Google Wallet is great for speed, convenience, accessibility, s...

With the industry becoming increasingly mobile and digital, you want to make sure your company is staying afloat with new advances, but this isn’t always easy. Listed below are some simple ways we think you can adapt to technological changes.

Study- Analyzing and examining changes in the economy and your industry is key. This makes sure you stay up to date on all the latest trends and new products that can aid in improving your business tremendously, and make sure you aren’t out of touch with new advancements.

Be Different- Separating yourself from the crowd is extremely important. With new advancements left and right, i...

When it comes to New Year's resolutions it’s not only good to make some for yourself, but can be very useful if businesses make them as well! Listed below are 5 New Year’s resolutions that we think can guide your business to success for the upcoming year.

Disperse: Often times for business owners and managers it can be easy to take a lot of the work head on by themselves due to all the tasks that need to be done. This can lead to unneeded stress and get tiresome, but can be relieved if you disperse and delegate the projects among a few of your employees, helping the business and everyone who works there.

Easing the struggle of debt, even in the smallest way, is a main priority for many people, but this is not always the easiest feat to accomplish. We have provided 4 more ways that can help you stay out of the dreaded debt.

Budgeting Control Apps: There are plenty of apps out in the market that are great for organizing or creating a monthly budget to keep your finances in on track, in the palm of your hand. Many of these apps have neat features that are color coded for notifying you of different financial situations, like red meaning financial trouble.

Choosing Home: Even the simplest actions can help with the issue of deb...

How would you feel if you walked into a convenience store where you didn’t have to wait in line and there was no register or check out machine required when entering? This is about to become a reality due to Amazon’s new venture. Amazon is launching a grocery store called Amazon Go where cash registers and lines are completely absent.

Customers can now collect all the items they need with no hassle. The checkout processing subsequent purchase is sent to the customer's Amazon account. It’s there that the orders are processed and completed after the shopping, involving no work for consumers. The items you choose are gathered using...

Customer engagement is an important part of any company. It helps the business receive feedback, brand loyalty, awareness as well as a variety of other resulting benefits. Listed below are 6 ways you can keep your customer engaged within your company.

Connections: Whether your company is big or small, it is important to make personal or emotional connections with the consumers. In this day and age, technology has a constant and strong presence, so there is no room for companies to create excuses as to why they cannot create a deeper connection with their customers through this channel. There are an abundance of outlets that co...

During the busy holiday season, the digital market is booming for shoppers now more than ever. Paypal discovered that consumers frequently used mobile devices for their holiday shopping, but recognized a problem with this method. Believing their 14 million retailers were being bogged down by the digital world, PayPal just launched an app as a result to help fix this issue. The app, called PayPal Business, makes its objective to make the digital navigation process for business owners simpler, faster, and more on-the-go.

The app helps your business stay up to date on your company and customer activity along with providing the chanc...

With holidays being such a significant time for businesses, we wanted to provide 5 additional ways that we think will help any company in preparing for the busy season. Don’t slack off for the holidays, this is the time to raise the bar!

Promotions. Customers love pre-holiday promotions and by administering these to consumers, it can really increase leverage over other competitors. Consumers yearn for the holiday excitement!

Testing. When offering promotions at the busy times of the year, it is even more crucial to make sure that it is tested beforehand. Working out the kinks ahead of time will save time, effort, and money.

Making sure your company is ready for the hectic holiday season is crucial. No business wants to be lagging behind, and all companies should be using this season as an opportunity to get ahead. This is an important time of the year for businesses to acquire growth and stability. Listed below are 5 ways that you can get a grasp of the busiest time to come.

Trends. No matter the industry your business is in it’s great to know the biggest trends occurring. Customers will seek new items or services on the market, so make sure your company can give them what they’re looking for. With this in mind, knowing the trends can also really he...

The holidays are upon us, and it's always a great idea to get ahead on gifts for your loved ones, coworkers, friends, or anyone else on your "nice" list. Gift cards are always a great idea for the holidays, because they can be personable while still offering a wide array of options to choose from. It seems like all sorts of businesses offer gift cards these days, ranging from retail stores to restaurants, and now even many service-based businesses are getting in on the action and offering gift cards. Things that once seemed unconventional like accounting firms or, you guessed it, payment processing companies are now offering gift...

Earlier in the week we brought you a few ways that a blog could help your business. Did you think there were only 5? There are a multitude of reasons why a blog could be the next step for your business, so here are a few more.

Technological Reach- With technology at the fingertips of so many consumers, it’s important to be on as many social media platforms as possible. Your company does not want to miss out on a simple way for new customers to find you. A blog is the main hub for all the other social media outlets, so take advantage of this free strategy.

Two-Way Interaction- Blogs can be extremely useful for answering any co...