Comprehending Negative SEO A lot of SEO professionals in the industry are extremely terrified of what Google parameter adjustments can do to their existing SEOcampaigns and rankings. Despite the fact that these search engine algorithm modifications can be extremely detrimental to websites and their SEO campaigns, they have this effect on all SEO strategies of all online businessmen, regardless of the industry they function in. What this means is that parameter upgrades from search engines have an equal effect on every website. Alternatively, negative SEO is one thing that is much worse than global Google parameter modifications. A negative SEO program has the ability to destroy all the hard work put in by SEO specialists quite abruptly. It is because of this aspect that it is a hot topic in different SEO discussions across the world. The consequences of a negative SEO campaign depend upon how much effort is put into it i.e. less effort will cause loss of rankings and a lot of hard work will cause blacklisting. Many SEO services throughout the world today are receiving internet marketing complaints from online entrepreneurs about their websites being attacked with negative SEO. There are many reasons why it can be so hard to combat negative SEO. The primary reason for such problems is that website handlers and SEO specialists find it far too difficult to recognize that a negative SEO campaign is in process. It can be very hard for a web page handler or SEO expert to recognize the cause of dropping search engine rankings. If a program of negative SEO can be identified then the website handler has solved half of the problem. Following this, the affected pages need to be transferred so as to modify the hyperlinks which have been targeted. Then, reinforcing the brand and creating authority become vital. The ideal way to do this is toproduce top class content. For related articles on SEO or visit www.magicwebs.com.sg