Entertainment Web television built on a video on demand platform, the channel is carried by ICI Radio-Canada and over twenty broadcast and producer partners.​

Top Shows

Audience

Young and dynamic, ICI Tou.tv viewers are constantly on the lookout for the latest programs to share with their friends. Critically minded and with an innate curiosity about the world around them, these viewers want to stay on top of the latest offerings in online entertainment.​

LOWER THIRD

This static or animated format consists of a branded graphic appearing along the bottom of the screen, during a program. A brand logo/image, message or website address can be added. Lasts up to 10 seconds.​​

COUNTDOWNS

This is a short message, framed in a square, broadcast before the beginning of program or at the end of a break. Seconds count down the beginning of the show. This format enables us to elaborate a customized creative concept specifically for this solo spot.​

FLASH AD

This 5-second message is broadcast at the end of an advertising block, just before the subtitling panel. Only available for broadcast, these ads boost campaign impressions (at a low cost) with a short and persuasive message. It’s also highly effective for driving users to the web. Not a traditional format!​​

BRANDED CONTENT

For CBC/ICI Radio-Canada to work in collaboration with advertiser and develop original content which will benefit from CBC/ICI Radio-Canada's extensive brand awareness while running on our platforms.​​

SPONSORSHIP

VIGNETTE

Create custom content for client brand to run in commercial time. Can take the form of short advertorials, infomercials, demonstrations or educational segments. The goal is to communicate the values of your brand in a simple, yet memorable way. ​​

PROMOTIONS - CONTESTS

Co-branded contest developed in collaboration with CBC/ICI Radio-Canada. Contest would be supported with broadcast, digital & social assets.
Important to note, CBC/Radio-Canada does not file contests with the Regie. ​​

SPONSORED PROGRAMMING LINE-UP

This 15 or 30 second presentation consists of custom creative that allows a sponsor to present the upcoming program line-up in a creative manner. Sponsorship could occur during daytime or primetime programming block. ​

BRANDED CONTENT

Possibility of producing and broadcasting brand content (video or other) in collaboration with ICI Radio-Canada and its digital services department, taking advantage of our high Web traffic and popular platforms.​​​​​

HOME PAGE TAKEOVER

This option consists of one or two web advertising formats (leaderboard, billboard and/or bigbox) and skin. As an advertiser, your brand will be prominently featured on the home page for a pre-determined period of time (generally, one day).​​