Committee constituted to review DAVP Ad rates

The Government has constituted a committee to carry out a comprehensive review of existing rate structure for DAVP advertisements and to suggest a new rate structure formula.

The committee is headed by Chief Advisor (Cost), Department of Expenditure, Ministry of Finance. Additional Secretary and Financial Advisor, Joint Secretary (P&A), Ministry of Information & Broadcasting, and Director, DAVP are the members. According to the information provided to Parliament by Minister of Information & Broadcasting and Culture, S Jaipal Reddy, the committee has already initiated consultation process with the organisations concerned, newspapers including regional newspaper establishments etc.
The committee is expected to submit its report within the stipulated time to ensure that the new rate structure formula becomes effective from October 1, 2005.