Resumen:

From an affection created by the movies that make use of visual effects and compose the New Hollywood, an urge for thinking about what are and how the visual effects (analog and digital) act in the contemporary cinema and visual culture is born. Considering cinema as part of the visual culture, with the researches of Manovich (2002, 2008), Mirzoeff (1999), Zielinski (2002) and Mitchel (2004) as base, we realize the value of the insertion of software in the production of cultural products, modifying contemporary culture in a software culture, amongst others. Conducting a research of archaeological inspiration we analyzed the movies The four troublesome heads (George Méliès, 1898), Star Wars: Episode IV (George Lucas, 1977), Forrest Gump (Robert Zemeckis, 1994), the Lord of the Rings trilogy (Peter Jackson, 2001, 2002 and 2003) and Avatar (James Cameron, 2009) we identified relationship between the software’s used for creating visual effects and the techniques that are in the movies made only with analog procedures. From this we trace the relationship between the movies, with intend of understanding how visual effects act in contemporary cinema.