Infographic: Facebook Advertising Benchmarks for 18 Industries in the US

The average click-through rate (CTR) of a Facebook ad across all industries in the US is 0.9%, according to an infographic released by PPC specialist Wordstream.

Available in full below, the findings come from 256 of the company’s North American clients, with data collected from November 2016 to January this year spanning 18 industries, including apparel, auto, B2B and beauty, among others.

Interestingly, legal advertisers claim the highest CTR on Facebook’s display network, scoring 1.61%, while at just 0.47%, employment/job training advertisers claim the lowest. Meanwhile, the average cost per click (CPC) across all industries is $1.72, while for cost per action, that figure sits at $18.68.

For the full breakdown, including those sectors with the highest conversion rates, get stuck into Wordstream’s infographic below.

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Mark Jones

Mark manages all aspects of editorial on PerformanceIN as the company's Head of Content, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

Originally from Plymouth, Mark studied in Reading and London, eventually earning his Master's in Digital Journalism- before making his return to the West Country to join the PI team in Bristol.