Elevator Pitch Q & A

We had a record turnout for a lively and interactive Elevator Pitch Examples Webinar.

Here are the answers to the great questions you asked on the call.

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Is it rude to introduce yourself with a customer success story?

No. It’s not rude.

It’s actually quite engaging.

I recommend starting with “It’s probably easiest if I share a recent client success story.”

Watch everyone lean in to listen (people love a good story).

Then give your 2-sentence story (how they found you, what their challenge was, what your solution was, and how they benefited).

Once you’ve mastered this approach you can make it even more powerful by closing with a compelling call to action!

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How do you answer the “What do you do?” question if you “do” two things? Should you combine them or choose one?

Choose one.

Which one?

The one that’s most compelling to the largest number of people.

It doesn’t mean that you don’t continue doing the other thing.

It just means that when you market your services you pick the approach that’s most likely to lead to a conversation.

If you do one thing people know why they want to talk to you.

If you do two they aren’t sure where to start.

So they don’t.

Choose one to start more conversations.

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I didn’t get a chance to join you. Was the webinar recorded?

Yes. It is available for a limited time on my YouTube channel: http://youtu.be/Y4hV9DACjww

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How’s this for the “Helping Template”: I help businesses generate more sales leads so they can sell more of their products.

That’s a great start!

It’s still very generic.

You’ll get better responses (i.e. questions from prospects) when you are specific and clear about the type of business and how you generate leads.

For example, if you say one of the following:

I get retail store’s phones to ring through social media.

Sales Managers hire me to get better results out of their cold call sales teams.

I help business professionals get better leads through business networking.

Then I can be listening for a retail store owner who complains about the economy, a sales manager who wants more out of his team, and someone who is frustrated by lack of results from their business networking efforts.