Prada

This season, Prada threw a curveball with its Fall campaign, selecting a cast of almost-unknowns for its Steven Meisel-shot ads. But according to the company, innocence was the point. Frida Gustavsson (the most recognizable of the bunch), Kelly Mittendorf, Julia Zimmer, Ondria Hardin, Antonia Wesseloh, and Dorte Limkilde lounge in what the label calls “a dressing room of contemporary desire disguised as a playroom of childhood dreams,” wearing grown-up takes on childhood staples. The fun goes on in Meisel’s accompanying film, debuting above.