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Thursday, July 01, 2010

Whether you're running an online business selling products/services or are into affiliate marketing, keyword research is the most important element. By now you know that the keywords you choose to strategically litter throughout your Web site or blog determines the ease with which potential customers will find you when working a search engine. This is why you need to know the importance of long tail keyword research.

Your site will be more successful by targeting the right keywords-those with the lowest competition.

How:

The secret is finding keywords that have the least amount of competitors, yet retain a strong search capacity. The correct use of long tail keywords and phrases will maintain your position with search engines in the long run, as well as quickly ranking your site. So you're asking 'when do I get started'?-read on, then, to discover the most important steps you should take to unmasking those profitable long tail keywords.

When your niche is selected and the keyword research tool is available, the researching shouldn't really take that long. For this scenario, we'll be taking "weight loss" as an example so as to explain how to do the keyword research. Assume that you are marketing an "ebook on weight loss," and that your target marketsegment is "weight loss." So, input the phrase "weight loss" into our program for keyword research and look for relevant keywords. You will probably get a huge list of keywords in this category, but not all of them will be what you are looking for. Make sure the keywords you choose off this list are "buying" keywords. If you just use the word "roofing" or "repair" then you really won't get results specific to the services your website provides. Your keywords should focus on an identical result, like your product which offers an answer to a common problem. And since you do not wish to lose any time with individuals just shopping around for useful information but not an answer, you must select purchasing keywords at this stage. Your goal is to generate sales, and not to supply the world with information gratis.

Your aim with your keyword research is to find specific keywords that are being used by people to search when they have to buy something. Pull out the list of the keywords you collected and search them using your keyword research tool to come up with even more targeted keywords that you can use. You'll soon find that these are nothing but gold. The consumers know precisely what they want if they are using that string of keywords. Their credit cards are in hand, ready and willing to buy the merchandise they've been wanting. The key is to siphon out all of the superfluous keywords and retain only the essential ones. Online marketers have used this method for years to reach their potential customers and it continues to work.

In attempting to get your sites highly placed, keyword research must be at the top of your list. Short tail keywords simply can not generate the results; if this part of the process is ignored, your efforts will fall short of achieving the status you need to drive your business.