DRIVE: Volkswagen Group Forum, Berlin

Audio-visual excellence at the heart of the German capital

Award-winning AV technology Spectacular presentation of the VW Group brands

The new overall concept behind the forum – which used to be called Automobil Forum and is located right at the heart of Berlin on the Unter den Linden boulevard – is to bring together the highlights of the twelve corporate brands of the Volkswagen Group on a 4000 sq m display area. The forum includes a variety of multimedia features and is the ideal location for spreading international marketing campaigns and illustrating innovations in everyday mobile situations – such as intelligent driving assistance systems or visualising topics of the group in the course of changing exhibitions.

The forum makes it possible to bring key brand messages to life and has proven to be particularly effective at capturing the imagination not only of visitors but also of passers-by.

The AV technology in the exhibition areas and conference rooms is part of a high-quality fixed installation which is flexibly expandable and is offering a variety of ways to showcase brands and organise different kinds of event formats.

The ideal infrastructure for the brand presence of a worldwide leading car manufacturer.

macom

macom brings people together, creates information networks and manages technology. We are Europe’s leading expert for AV specialist planning and consulting services relating to digital transformation in indoor environments. We show you how to use the world of AV media effectively. Ask the experts.

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