Why Marvel Studios Spent So Much Money On Black Panther

Beyond the realization of Black Panther and his corner of the Marvel Cinematic Universe, Kevin Feige’s remarks to Vulture about the amount of money invested into Black Panther underscore the film’s cultural and political importance. Much has already been said about the fact that Black Panther is the first modern Marvel movie to be fronted by a black superhero. With that in mind, the last few years have shown that diversity can directly translate to a strong box office performance if executed correctly, which means that embracing inclusivity in superhero genres can also serve as a savvy business decision.