How addingplay started their logo design journey

Company name

Overview

Addingplay is a new company bringing the element of play to existing websites and applications. Our parent company is playgen.

We do not build flash games! We turn the customers' website into multiplayer games.

We start by what makes games engaging, fun and addictive and applying those same game mechanics and psychology to things that are not necessarily a game. For instance, this could be a website, some work related package or anything else in the digital world.

So there you have it 'addingplay' is about adding play to things.

Tell us a bit about who you are and the people you reach

Brand owners, digital agency types, people with an eye for polished and beautiful graphics.

Requirements

The logo itself should be very accessible and easy to read. Beautifully designed. Brand recognition is important.

I would prefer if it was highly visual and somehow brought the action of adding play to life using graphics. So when you look at the logo, you think 'aha they add play to things!'

Whether its 'AddingPlay' or 'addingplay' or 'addingPlay' or 'Addingplay' I don't know ! and to be frank I don't think it matters if the logo communicates well.

I need a colour and a black and white version of the logo.

Also please also bear in mind that it may have to also be in the corner of sites as a label 'powered by addingplay'