Perhaps you’ve seen the latest iPhone commercial which shares all the ways that the iPhone can cater to small business owners? If not, check it out at http://www.apple.com/iphone/gallery/ads/. What I love about this is that it brings function to small business users that might not otherwise have integrated a mobile element into their businesses yet.

Let me say that even though I am a long-time fan of the iPhone, it’s not quite ready to replace your Blackberry or Palm… yet. This campaign marks another bold move for Apple into the highly competitive realm of phones targeting business users. In fact I might go so far as suggesting that if Apple continues to improve the iPhone Operating System and continues to integrate key business-friendly features that the iPhone could become a top contender in this market too.

Naysayers of the iPhone suggest that the phone is based on aesthetics more than functionality, but this is exactly what Apple is setting out to prove otherwise. Anyone that has adopted Apple products into their life knows that function is the core of their design. What’s more is that they do look great too! I’m hopeful that the next gen iPhones will correct many of the quirks that hold it back as a viable business tool. In the interim, if you watch this new commercial I think you’ll agree that Apple is gearing up to make a big splash in business-focused handsets. If you are a small business owner looking for a new handset, the iPhone might just be exactly what you need to introduce a mobile element into your company.

Your friend and innovative technologies guru,
- Eric E

Eric Everson is a leading mobile technologies researcher and is the founder of MyMobiSafe.com. If you would like to contact Eric Everson for interview or with research related inquiries contact him directly at EricEverson@Hotmail.com.