Content Marketing Data: It’s Not Geeky And It’s Not Boring

Too often when we think of data, our eyes glaze over as we envision people with pocket protectors lecturing us on, say, the advantages of Bayesian inference in statistical analysis. Or worse: insurance actuaries helpfully calculating the odds of our death.

But even as data is frequently much more accessible than it had been, most marketers still think of it as a necessary evil or something that simply doesn’t help them unless they’re a Fortune 500 CPG firm with huge pools of information to work with. In reality, even small businesses can benefit from a better understanding of how to use the information they’re already gathering.