Learn how to consolidate all relevant customer data in one view and to orchestrate personalized customer engagements across the entire customer journey.

1. Understand and Analyze What Your Customers Really Want

Before customers even buy a product, it usually crosses their path multiple times: Digital touchpoints such as online ads, product recommendations from social media users, or product configurators have just as big an effect on their decision to purchase as product tests in brick-and-mortar stores or informational phone calls. The SAP Marketing Cloud merges all of this information into a central user profile and leverages artificial intelligence and deep integration with other SAP C/4HANA applications such as SAP Service Cloud, SAP Sales Cloud, and SAP Commerce Cloud to deliver targeted predictions about future market trends and the behavior of customers and prospects.

4th Generation Customer Experience Suite SAP C/4HANA

Trusted, personalized customer experience by giving customers transparency & control over their data:

2. Map out Personalized Campaigns

Marketing managers can rely on the user profiles in the SAP Marketing Cloud to very accurately predict the behavior of their prospects. From online shop to blog to landing page – they know at any time exactly where their prospects come from, how long they stick around, and how often they abandon the page before converting. With this information at their fingertips, they can go beyond conventional factors in selecting target groups such as age and region and also go by the past behavior of individual users. This, for example, enables them to automatically send out emails to all users who abandoned their purchases at a certain point to remind them of the items in their shopping carts.

3. Respond to New Customer Demands in Real Time

The SAP Marketing Cloud also makes it easy to determine and analyze the frequency of social media interactions. Marketing teams are able to respond to changes in the popularity or reach of a specific platform in close to no time. The same is true for a host of other touchpoints: If, for example, there is a decline in the number of visits to your website through Google, relevant employees are notified in real time, allowing them to counteract this negative trend with the appropriate tools in their search engine marketing arsenal.