Program to Help Improve Compliance for Pet Medications

Pet Health and Medication

FlavorTek, Inc., a leading animal health care manufacturer, announces it has teamed up with MWI Veterinary Supply, one of the largest veterinary distributors in the U.S. to help veterinarians educate their clients on the importance of compliance when giving their pets' medications. Together, they are sending 20,000 veterinary clinics Flavor-Doh for Dogs to sample in their clinics.

Many stubborn pets won't take a pill unless it's forced down their throat or disguised in a high-calorie treat such as peanut butter or cheese. Flavor- Doh for dogs and the "New" Flavor-Doh for cats provide consumers with a healthy alternative and take the hassle out of medicating their pets in just three easy steps. Just pinch off a generous portion of Flavor-Doh, wrap the capsule/pill until completely covered to conceal medicinal odor and feed to your pet.

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"In a veterinary clinic, clients must understand the importance of being compliant with giving medications but even the most necessary and effective medication will fail if the patient won't take it," comments Kristen Fendt, Vice President of Sales for FlavorTek, Inc. In addition, "Everything we can do to help veterinarians continue to provide the best care to benefit the pet's health is our goal. Educating the veterinarians that a new, easy solution exists with our Flavor-Doh to help win the battle of pilling a cat or trying to get the finickiest of dogs to take their medications is our first step."

FlavorTek, Inc. is a rapidly growing manufacturer of animal health products specializing in developing unique, palatable, healthy delivery systems for pets. The Company is the brainchild of entrepreneur Mark Pieloch, M.S., M.B.A., R.Ph., founder and CEO of one of the world's leading animal health flavor-base companies. The Company has facilities outside of Tampa, Florida and in Syracuse, Nebraska. For more information on Flavor-Doh, please visit www.flavordoh.com

MWI is a distributor of animal health products to veterinarians across the United States of America. Products MWI sells include pharmaceuticals, vaccines, parasiticides, diagnostics, capital equipment, supplies, veterinary pet food and nutritional products. These products are marketed to veterinarians in both the companion animal and production animal markets. For more information about MWI, please visit their website at www.mwivet.com

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