How to use Anchor to reach a new audience: create podcasts without expensive equipment

Have you considered using Anchor? Anchor.fm is a new social media platform based on short broadcasts and podcasts without expensive equipment and time. Discover how to use Anchor.fm to reach your target audience.

Anchor.fm set the social media world abuzz this week when one of my favorite influencers, Natalie Franke, announced her discovery of Anchor on Instagram Stories. At first, I was confused and a bit discouraged by yet another platform to maintain, but after spending the morning creating YouTube videos with my small children running around my house, I realized Anchor is a perfect platform for me thanks to its easily actionable and digestible recordings. I don’t have to worry about the state of my home or even the time required to prepare a video. I can take a few minutes of my time and engage with new audiences (you can find my channel here). You can use your smart phone or you can upload via desktop. I prefer using a microphone to get a good quality recording (see my Top 5 Amazon USB Microphone list here).

How to Use Anchor to Engage with a New Audience

Obviously, I am a Pinterest Strategist, but one of my goals is to serve creatives by helping them understand the Pinterest platform. They may not even be ON Pinterest. Additionally, I love having intimate conversations and practically helping people. Anchor allows people to call in, ask questions, or even comment. I also love podcasts (see my resources page for my favorite podcasts), so I am encouraged by the potential of this new app.

Here are a few ways to use Anchor to engage with a new audience

Link to your link.tree, website, or email subscription in your bio. You never know who might discover your content, like it, and desire to hear from you more.

Record daily. Take content that already exists from your blog, talk about an upcoming post, or even ask questions to your audience.

Comment and engage with new accounts. Ask questions, call-in, and engage with a new community.

Use live links in your episodes to promote a new product, post, or service.

Interview influencers and ask questions! You might get a reply on their station.