NFL Network Originals

The NFL Network approached Trollbäck to pitch on the redesign of their Originals property. Over the course of three months and two rounds, I led a team of designers and animators and worked in partnership with Mitch Monson to craft a logo, signature animation and mnemonic for the sub-brand. Our pitch hinged on the brand's key differentiator: inside access. We produced two black and white treatments for the animation, both integrating the artisan look of a gold leaf invitation.

NFL Network Originals

Mnemonic and Open

The NFL Network approached Trollbäck to pitch on the redesign of their Originals property. Over the course of three months and two rounds, I led a team of designers and 3D generalists to craft a logo, signature animation and mnemonic for the sub-brand. Our pitch hinged on the brand's key differentiator: inside access. We produced two black and white treatments for the animation, both integrating the artisan look of a gold leaf invitation.