Fee Could Curb UK Disposable Cup Usage by 300M, Study Suggests

“There is a huge amount of waste being sent to landfill each year and promoting reusable cups is part of the solution,” Louise Whitaker, head of marketing at Bewley’s UK, said in a Cardiff University announcement of the study, which did not mention potential reductions in expenses on the part of retailers should consumers turn to reusable options. “As a company we are committed to working with our cup providers and customers to provide a solution to the problem.”