Jocelyn Macdonald

Digital Media, Analog Approach

Digital Media Maker

Jun 2013Present

PowerSEO Specialist

CDK Global

Responsible for writing original content, building landing pages using HTML and CSS and soliciting high-quality links from local news and business partners. Developing strategy and quantifying results using tools such as Google Analytics and Screaming Frog. Increasing web visibility for a roster of 25 automotive dealerships across the US through improving targeted keyword rankings and impressions, converting organic traffic and engaging customers on Facebook and Google+.

Sep 2012Jan 2013

Digital Advertising and Merchandising

Amazon

Merchandised the Sports Collectibles and Entertainment Collectibles storefronts. I pushed $30k baseballs and other ephemera on Amazon.com homepage and related shopping categories. I created email marketing campaigns coordinated with our on-site campaigns. I was in charge of developing and implementing SEO for these categories. I also built relationships with media (Grantland, ESPN, and sports bloggers) to get more visibility for our emerging storefronts.

Nov 2010Jun 2013

Freelance Writer and Editor

Indoorsy Inc.

Writing and editing content for a breadth of clients, ranging from marketing and public relations material to educational articles and website design. Developing editorial calendars and managing relationships with collaborating writers and editors. Notable clients include Amazon, Becker+Mayer!, and Facing the Future.

Jan 2013May 2013

News Intern

The Stranger

Wrote daily posts to the Stranger's blog. Contributed research for and wrote stories covering environment, foreclosure, women's rights and politics in Seattle and Washington State.

Activism and Organizing

2016

Radio Producer

Tie My Tubes: a Documentary

Sourced and conducted interviews and other audio elements for radio documentary about tubal ligation and how it fits into the larger conversation around reproductive justice. Managed PR, social media, and web domain tiemytubes.com.

20142016

Social Media and Organizing

Warrior Sisters

Warrior Sisters is a 501c3 organization that provides free self-defense training for women. I work with them to develop messaging for website, social platforms, and PR.

20122015

Writer/Curator

She's With Me Seattle

Wrote content for local feminist website sheswithmeseattle.wordpress.com. Maintained calendar of feminist events. Partnered with Seattle Feminist Book Club, Organization for Prostitution Survivors, Reproductive Justice Summit and many other local organizations to encourage turn-out and engagement in the Seattle feminist community.

Jun 2013May 2014

Producer/Curator

Cascadia Poetry Festival

Led and collaborated in organizing the second annual Cascadia Poetry Festival. Developed the conference by attending meetings and taking minutes, looking for sponsorship, donors, and volunteers. Curated and hosted the keynote reading with a dozen female poets, which was an extension of my monthly feminist activism and poetry reading series, Allergic to Cats.

2014

Citizen Lobbyist

Friends Committee on National Legislation

Lobbied with FCNL to repeal the AUMF. Served as the FCNL liason from the University Friends Meeting. Organized community partnerships with other faith organizations in Adam Smith's district.

Skills

Writing

Storyteller with experience tailoring style for diverse audiences, whether in marketing or journalism, also published as a poet, memoirist, and blogger.

Social Media Management

Expert at community engagement on Facebook, Twitter, and Tumblr, with general experience in every popular software application and platform. Creator of memes, infographics ,surveys and other highly-shareable content.

Event Coordination

Curator and host of large and small arts events, including political rallies, conferences, workshops, readings, and fundraisers.

Radio Production

Producer sourcing compelling stories, both scripted pieces and interviews. Self-taught in production using Adobe Audition.

Image Acquisition and Editing

Art, portrait and sports photographer (specializing in film) with image editing proficiency. I've worked with other photographers and have acquired rights to stock and art photos for book, web, and print design.

Education

2011

Editing Certificate

University of Washington

In this intensive program, I explored copyediting, proofreading, line editing, and developmental editing, and applied these techniques in a work study with the Center for Wooden Boats in Seattle. Proficient in AP and Chicago Styles.

2009

Bachelor of Arts

Earlham College

Double-majored in English and Geoscience. As an English major, I focused on creative writing, journalism, and took on many special projects such as writing for the student paper and editing the alumni magazine. Graduated with Honors, awarded the Anna Eaves Grant for Creative Writing.