Come by, say hi, meet us (Jan, Norbert, Piet and Stephen), the speakers, and the attendees. Let’s all get together before a great conference day over some drinks and good company. The first few rounds are on us, so don't arrive too late!

Tuesday, November 20, 2012

This are just a few of the important topics MEDlove is going to cover.

MEDlove - that's a brand new annual conference for User Experience, Service Design and designing the Health Experience. MEDlove is for all you creative minds out there who deal with Usability, Service Design or innovation in the context of eHealth and Healthcare.

Monday, November 5, 2012

Anyone using design tools and techniques for designing a service needs, at the very first step, to design the process itself.

Usually I refer (as many others) to the Double Diamond (fig. 1), from the Design Council, as a very good way to visualise the design process. It is, as many other frameworks available in literature, a non linear, iterative process made of four iterative steps:

Discover

Define

Develop

Delivery

Figure 1: The Double Diamond from the British Design Council

I have tried to use this model for introducing a co-design approach in the work I was doing with some health professionals but I have realised that, to make the most of it, I needed to adapt it to my needs.

Tuesday, October 23, 2012

Wiebke Lesch is a health marketing strategist with many years of experience in creating human-centered innovations for health.

She runs her own consulting practice Lesch Strategische Kommunikation where she advises hospitals, research institutions and government projects on their communication and innovation strategy.

Clients include Charité, German Heart Institute Berlin and government funded Competence Networks in Medicine. In her work Wiebke focusses on synthesizing research, strategy and design efforts in order to create products and services for positive change. She is also Co-founder and Editor-in-chief of the European network Corience which is a Health 2.0 platform connecting patients, doctors, scientists and health professionals in the field of congenital cardiac diseases.