Panini America: The Products. The People. The Partners. The Promotions.

Perhaps lost amid all the pre-release buzz swirling around 2010-11 Dominion Hockey right now is one extremely important fact: Panini America still has a series of absolutely stunning NHL products on the release docket between now and then.

2010-11 Luxury Suite — out on Wednesday — is one such product. 2010-11 Zenith Hockey, shipping this week, is another.

Earlier today, Stephanie Carlson — Panini America’s VP of Production who’s always on the lookout for cool stuff to share with our collectors — stopped by the marketing office to show me the goods from one case of the just-completed Zenith quality control process.

The product boasts a bevy of on-card autographs and a crisp design. But more profoundly, it wields the shimmering Nufex technology like a mesmerizing magic wand. Certainly, it left quite an impression on me.

WOW tracy, thanks for bringing zenith back, love the foil cards, o.k. now i know i am dreaming, does it say on card autos? what? on just the inserts? yeap, must be dreaming, nobody does on-card autos anymore! i got to see it to believe it… and if its true, then zenith is going to be my new favorite hockey product and i will say so on video with every box i open, no brag just fact!!

Hi Tracy…Zenith looks like another winner for Panini ! I just opened some LUXURY Suite (Great Product) today…i pulled my favorite player (Derek Stepan) , just a little disappointed that its a Redemption auto card # /199 , For heaven sake…the season is over and youre still inserting redemptions…Whats up with that ??? Why is it so hard to get Memb. and autos of Stepan…its a Bummer for us Ranger fans , Joe. R (NYC)

Totally feels like the 90’s!! Love it! Great looking inserts in this series, and I have my eye on that Cam Neely CANUCKS insert! If only he was in Vancouver for the last 90% of his career… Anyways great looking lineup. Excited for my first break!

Wow… I was worried that these would look a little over the top with all the foil, but they look great! I WANT the Seguin card, the cards with three teammates look great. This set looks all around pretty awesome! Panini, you’ve got me hooked.