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News

GfK’s User Experience (UX) team will host three sessions at the 2015 International Symposium on Human Factors and Ergonomics in Health Care, showcasing recent advances in creating seamless communicat​​​ion between the health care industry and its users.

User experience has never been more important as organizations struggle to attract, delight, and retain customers in a competitive, global marketplace. GfK, a leader in identifying what’s next, will command three speaking slots at the UX Masterclass.

Press Releases

Four in 10 Canadian Internet Users Do Not See Need for Cloud Storage

29 July 2015 -
In a recent GfK study, 39% of Canadian Internet users said they do not consider it essential to access or store photos, documents, music, and other content in the cloud.Read more >

US Attitudes Divided on Value of Cloud Storage

29 July 2015 -
A recent GfK study has shown that, when it comes to the cloud, America is on the fence. Three in ten (29%) US Internet users find no value in cloud storage, but another 27% consider it essential.Read more >