HTC Pulls Out of Brazil – Cancels Launch of One Series, Layoffs Expected

We’ve heard talk from HTC that as part of a refocusing effort, they’ll no longer be producing budget phones (entirely depends on your definition of low-end). Now we’re getting word that HTC is doing a little more re-prioritizing in the company, making the executive decision to pull out of the Brazilian market entirely. All this after the company analyzed sales numbers and found that although smartphone sales have been dramatically rising in the region, HTC has been continually losing market share to other manufacturers selling only only a meager .11% of handsets in Brazil.

This axes plans for an HTC One series launch in Brazil, and you can expect the usual layoffs to follow as well. HTC did mention that they would continue offering support (tech support and repairs) for current devices. We’re still waiting for an official word from HTC for further confirmation. Guess you can’t win ’em all, huh?