It was an interesting read, with the usual things you might expect about high-tech consumers. Although the Digital Savvy come in all shapes and sizes, making up 6% of the population, I was surprised to see how much I fit the typical profile:

Male: check

Young: check (OK, a stretch)

Affluent: check (another stretch)

Single or Married with children: check

Entrepreneurial: check

Traveler: check

Hungry for info online: check

Heavy, diverse online spending: check

On the go, rely on cell phone: check

Download video online: check

Heavier radio listener: check

Politically independent: check

Active & athletic: check

With one glaring exception:

In the West geographically: negatory

I did notice one theme that took me by surprise: sports. The top two sites visited by the Digital Savvy in the last 30 days were ESPN.com and NFL.com. I’m a big fantasy sports fan, starting a fantasy baseball league back in 1990, but those sites don’t come close to being my top visits. My guess is they did their research in the heart of fantasy football season.

As free research reports go, this is worth a read. After doing so, I’d love to hear in the comments what findings, if any, were a surprise to you…

About

Thanks for stopping by. In case we haven't met before, I'm Dan Rua, Managing Partner of Inflexion Partners, an early-stage venture capital fund based in Florida and focused on the Southeast US. Prior to Inflexion I was a partner with Draper Atlantic, DFJ's first east coast fund based in Northern Virginia. Prior to that I co-founded an email software company and was an engineer with IBM's Networking Software Labs in RTP, NC.

This blog is for sharing stories and discussing entrepreneurs, venture capital, technology, and Florida -- particularly when I can provide perspective unique from the typical Boston (B) or Silicon Valley (S) view. Inflexion is my third fund and all my funds have focused on building world-changing companies in regions outside the BS...