Angers Over Angora

Caption: An image of a white rabbit being restrained whist its fur is removed. The rabbit shows signs of distress.

When you think of rabbits, what comes into your mind?

Do you imagine the fluffy white creatures that one sees roaming the countryside?

Do you think of the adorable characters from Beatrix Potter?

Or do you think of the thousands of rabbits that are used to make angora sweaters?

A daunting prospect, but after a recent PETA investigation, many consumers were in uproar and complained to leading retailers such as New Look, TopShop and Primark about the mass production of angora clothing which entail rabbits being plucked alive until the raw skin remained.

In recent media publications including photographs and videos, many of these rabbits could be heard screaming in agony as their fur was plucked from their body.

New Look, ASOS and Primark have responded to these complaints by halting the production of angora clothing. Which is a huge success for many people who do not wish to see the suffering of animals for fashion.

WARNING! This video shows graphic images and audio that may be upsetting to viewers.

How can you help?

Simply spread the word! Actively choose NOT to be angora clothing and encourage all of your friends and family to do so.

: I do not intend to enforce my opinions onto my readers, but simply to enlighten you so that you can make a choice into which companies you endorse.