Erik Buell Racing, an East Troy motorcycle manufacturer that in 2015 went through a restructuring similar to bankruptcy, is shutting down again.

The company, which is the sequel to Buell Motorcycle Co. that Harley-Davidson Inc. owned for more than a decade before dropping the brand in 2009, says it will begin a wind down of production operations next week.

EBR says it will continue to review strategic alternatives with interested investors.

The East Troy plant once employed about 170 people until it ceased operations in 2015. Bikes were left unfinished on the assembly line when the company filed for Chapter 128 receivership, a state court procedure similar to bankruptcy.

Then EBR was acquired by Liquid Asset Partners of Grand Rapids, Mich., in a January 2016 auction. The goal was to produce motorcycles while, at the same time, find a new buyer or investors for the company.

Starting out small, at the high end of the sport bike market, was the strategy of the new company.

In a statement, EBR said it will continue to honor warranties and provide parts to dealers and riders who bought the company’s motorcycles. Otherwise, production is ending and a sale of production equipment and extra parts will start in March.

“This difficult decision was based primarily on EBR facing significant headwinds with signing new dealers, which is key to sales and growth for a new company. In addition, EBR has had limited production in 2016 and 2017 that was under goal. The combination of slow sales and industry announcements of other major OEM brands closing or cutting production only magnified the challenges faced by EBR,” the company said in a statement.