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For Real Estate professionals learning how to use SEO tactics is one of the most important ways to ensure your online marketing efforts will be as effective as possible. For real estate marketing online, the number one goal is for your real estate website to appear at the top of the search engines. When your website dominates these natural (or organic) results, you can know that your work is going to pay off big time! But keep in mind that a high ranking on Google or any of the other popular search engines is only a part of the goal. You also need to be sure that people who see your listings are clicking on your website.

Your real estate search engine marketing is what will ensure that people will click on your website. With your real estate marketing, you should be considering not only search engine ranking, but also exactly what will be seen within the search engine results. It doesn’t take much work, but it is this extra attention to detail that can increase your click-through rate by more than double.

1. Page Title: Your page title should always be unique and incorporate the specific keyword or long-tailed keyword phrase that your website focuses on. For example: “Locate Denver Homes with this Free MLS Search”. The title has a great long-tail keyword, is short and to the point and has a great call to action inviting the user to click and search the MLS listings.

2. Snippet Text/Meta tag Summary: This is the summary that appears below your page title in the search engine. This part is optional but you can control what appears here if you wish by simply filling out the meta tag description section in your website development. When the keyword you are going for also appears in this section it will improve your visual ranking as well.

3. Domain Name: The name you choose for your website is also a key factor for your click-through rates. Choose something that is related to your area of real estate and relevant to you and your expertise, such as the particular neighborhoods or regions you deal with. This will improve your credibility with people who view your website link.

4. Page Names: The specific page names within your website should also be related to and descriptive to what each page is about. Don’t just say, “Neighborhood #1″, give the actual name of the neighborhood to be more descriptive and official. This will be helpful to both the search engines and the people viewing your site.

With Real Estate marketing online, focusing on these four areas will help to remarkably improve your search engine rankings and clicks. When you are not only focused on online marketing techniques but also the overall experience of your next client you will be sure to have an increased amount of quality traffic to your website that will enhance your real estate business!