This story was written by David Kaplan. News Corp (NYSE: NWS). isn't immune to the advertising cutbacks that are squeezing news organizations both online and offline, and so Rupert Murdoch wants his various properties to start sharing more. The company is setting up a new unit designed to share content from all of News Corp.'s global sources. The News Corp. editorial portal will be headed by John Moody, who has been EVP for News Editorial at Fox News. Moody will report directly to Murdoch.

The new post calls for Moody to work with news chiefs across all News Corporation properties to find ways to pool reporting resources and cut costs. Before coming to Fox, Moody spent 14 years at Time magazine and last held the post as the newsweekly's NY bureau chief.

Robert adds: In the UK, we are expecting future integration of WSJ.com with News International's Times Online, possibly introducing a premium subscription for business news. In December, Sun Online already added a footer linking to stablemates' sites - not just domestic Sky News and Times Online but also US stablemates FoxNews.com and New York Post. Meanwhile, Sky News, which already syndicated web video to Times Online, is now starting to co-produce new videos with the paper. And WSJ.com already does a co-branded business section with the joint News.com.au/The Australian site.