Taste

Experience Kia through the taste

Taste of Kia

As a provider of consumer experiences rather than a mere auto brand, Kia has partnered with a globally renowned chef to create its own style and taste. It has tapped Jean-Georges Vongerichten, a triple Michelin-starred French chef, and his wife Marja to create delicious culinary surprises for customers.

A project which provides customers with an astonishing experiences through the taste of Kia.Comprised of Signature Recipes of three cousins and two easy-to-follow Outdoor Recipes

Jean-Geores

My name is Jean-Georges Vongerichten.MarjaI am super excited to be involved in this project with Kia Motors.

Jean-GeoresMy role in this project with Kia Motors is to develop some sensibility of food. My philosophy of cooking is very similar to Kia Motors. We are looking for ways to surprise people. So I think Kia Motors really tries to emphasize the senses through taste. I mean the taste is very approachable, but sometimes luxurious. Kia appeals to a broad audience but it's very distinctive, young, fresh and vibrant.I brought some identity of Kia in terms of colors as well. We played a slot with the red, white different textures and flavors.

Outdoor RecipesLobster SliderGrilled Chicken Skewersby Marja

MarjaI am known for my Korean cooking. It's been to work with my husband and marry both of our different styles together. Jean-GeoresWhat I'd like to share is "Be open, open minded." It's all about sophistication and sensibility of flavor or drive.

A unique menu exclusively for Kia Motors with a hint of Korean flavors

Providing young and fresh image of Kia by the texture and presentation

Highlighted with red and white colors

Jean GeorgesThe first course we are serving is a crab salad. We added a little bit of avocado and crunchy beans for solid texture. The source we pour on the table is made of sweet, sour and spicy sauce. With the main course, the beef, we paired it with something French and something Korean. Gochujang paste mixed with butter and lime juice really comes together. The dessert is in the colors of Kia: red and white. We use white and dark chocolate mousse, white chocolate chips, strawberries, strawberry sherbet and some mint, which is very refreshing.

<Outdoor Recipes>Lobster Slider, Grilled Chicken Skewers

Linked to the outdoor lifestyleEasy-to-follow recipes for outdoor cooking

Added Korean elements and exclusiveness to slider and skewer

MarjaWhen we think of Kia as a car company, it's very distinctive.With the lobster slider, we wanted to bring you Brittany lobster from Bretagne, which is very distinctive in its taste, sweetness and freshness. So we wanted to bring that to this outdoor recipe along with my Korean version of chicken skewers, which I think everybody will enjoy.

So we hope you'll enjoy the taste of Kia Motors.Jean-Georges: Bon appetit!

Approachable but Luxurious

The taste of Kia defined by Kia and chef Jean-Georges

“Kia’s taste is easy to approach and at the same time fancy and luxurious.Also it is young and alive. These characteristics of KIA are similar to my taste in food.This is because my food is easy to understand, but also alive and has unique characteristics.That is why various people love my food.” -Jean-Georges -

'Signature' and 'Outdoor' Recipes

The Taste of Kia consists of 'Signature' recipes designed to be served up as part of a formal meal and 'Outdoor' recipes for ad-hoc dining. They represent an original menu that draws on Korean flavors and global cuisine.

An introduction of Signature Recipes

Appetizer | Crab Salad

A starter with Korean flavors such as laver and soy sauceHarmony between sweet-and-sour chilli sauce and fresh soy sauce-lemon dressingKia's fresh and young image is expressed in the dish's crunchy texture

Main | Beef Tenderloin with Gochujang-butter Sauce

A steak prepared with prime-cut beef is marinated with spicy sauce made from Gochujang, butter and lime juice to express the dynamism of KiaThe steak with Korean flavors is designed to convey Kia's globalism

Dessert | Black and White Chocolate Mousse with Berries

Uses red and white, Kia's two signature colorsChocolate, mousse, ice cream and berries are combined to create various textures that express the dynamism of Kia

An introduction of Outdoor Recipes

Lobster Sliders

A more high-brow version of a burgerHerbs and chili-infused pickles used to represent the youthful image of Kia

Chicken Barbecue Skewers

Grilled marinated with spicy Gochujang sauce that represents red, the color of KiaThe Korean ssam, or wrap, is used to make the dish more approachable for international diners familiar with salad

3. To make lobster slider① Dust burger with flour and cook in a hot pan with grape-seed oil until well caramelized and cook in the center.② Place a piece of cheese on top and let it melt.③ Toast a burger bun and spread chili mayo on both sides.④ Arrange the lettuce and pickles on the top side.⑤ Place burger on the bottom and assemble.

④ Brush th sauce on th chicken skewers before grilling.⑤ Cook each side thorouhtly (3~5 minutes and more if needed) : Brush more sauce 2~3 times while cooking. ⑥ Enjoy grilled chicken skewers with vegetables according to your preference.

Chef Jean-Georges & Marja Vongerichten

Jean-Georges Vongerichten

Born in France and now residing in the U.S.A triple Michelin-starred chefCurrently operating 22 restaurants in 5 countries, including the U.S. and France

Marja Vongerichten

Born in Korea and now residing in the U.S.Appeared in the Kimchi Chronicles produced by PBS (2011)Opened Kimchi Goddess in American University, Washington D.C. (2013)