Posts Tagged ‘Add new tag’

This week I gave a presentation to Fortune 500 executives at the Marketing Forum on my favorite subject, collaborative creativity. Although my talk was focused on social media for marketing purposes, I included many examples of “incomplete content” where the participation of the audience is necessary for a complete content experience. This principle extends to a broad range of online experiences, from online community to multiplayer games to citizen journalism. My argument is that marketers in a two-way network must foster “brand experiences” that people can participate in and contribute to, rather than passively view. It’s the difference between an “impression” and an “expression”.

Surely this project merits the financial support of a major marketer, such an an insurance company or financial services firm (okay, maybe this is the wrong week to mention marketing spend by financial services companies). But seriously, what better way to give people a brand experience than Nate’s project, especially if your brand involves security, safety and wellbeing?

BTW, I notice that IdeaBlob is supported by Advanta. Smart positioning for Advanta, dontcha think?