Amazon Is Giving Some Customers Its New Fire TV For Free For A 30 Day Trial

Not sure if you want to drop $99 on a Fire TV? Amazon is offering
a new promotion that lets users try the set-top box for 30 days
free of charge.

In an email sent out to Amazon users
first spotted by Re/code, Amazon claims that anyone who
recieved the message is eligible to register for a free trial.

You would simply need to click the "Apply Offer" button in the
email, add Amazon Fire TV to your cart and order, and the company
will ship it to you for free. If, after 30 days, you don't want
it, Amazon will pay for you to ship it back.

It's a bold experiment for Amazon, which is trying to break into
the TV space. It suggests the Fire hasn't been selling well. If
were off to an amazing start, this promotion wouldn't be
needed.

If you love it, keep it and we'll charge your credit card
automatically after 30 days. If you decide it's not for you, send
it back before the trial ends at no cost—return shipping is on us
too. This by-invitation offer is exclusively for you. Limit
one free trial per customer while supplies last.

It's unclear if the offer only applies to Amazon Prime members or
anyone with an Amazon account.

The company hasn't released any specific sales figures yet since
the Fire TV launched in early April, Amazon said its
streaming TV box sold out about a week after it was unveiled.

Business Insider Intelligence
predicts that Amazon will sell 5.8 million Fire TV units in
the United States this year, which would give it about one-fifth
of the streaming device market share by sales.