If Amazon were ever to make such a deal, it would turn the online retail giant into one of the nation’s leading grocery companies. Plus, it would help Amazon deal with Instacart, a grocery delivery service that competes with AmazonFresh.

Amazon has been steadily expanding its grocery business over the last several years. It has built a pair of drive up grocery stores in its hometown of Seattle, as well as the first Amazon Go convenience store. All of those locations are open for beta testing for Amazon employees.

As Bloomberg notes, Whole Foods has a market value of more than $10 billion, and an acquisition by Amazon would buck its purchase history, as some of its biggest buys — Twitch and Zappos — topped out at around $1 billion.

Nat Levy is a staff reporter at Geekwire covering a variety of technology topics, including Microsoft, Amazon, tech startups, and the intersection of technology with real estate, courts and government. Contact him at nat@geekwire.com and follow him on Twitter at @natjlevy.

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