Google Ads – New predefined landing page reports

There are two new predefined reports coming to the Report Editor: landing pages report and expanded landing pages report.

Both reports have been available in the “Landing pages” page. However, soon you’ll be able to easily manipulate and chart them in the Report Editor, as well as add them to your custom dashboards.

The landing pages report is an improved version of the final URL report, as it contains additional columns:

Mobile speed score

Mobile-friendly click rate

Valid AMP click rate

The expanded landing pages report includes all the same columns as the landing pages report, but also shows the URL users reach after contextual substitutions have been made and custom parameters have been added.

You’ll be able to easily engage with all of your landing page performance data through multi-dimensional tables and charts. For example, you can create a pie chart for conversions segmented by expanded landing pages or landing pages. – read more