Terwiesch got their new logo design by running a design contest:

Create a logo for a new national radio show about bad service experiences

Check out Terwiesch's Logo design contest…

The Brief

Industry

Education

About us

“When Things Go Wrong” is going to be a weekly radio show run by two professors of the Wharton School at the University of Pennsylvania. The show will be accompanied by a web-site with social media, a blog, reports, and events. The purpose of the logo is to provide an identity to these initiatives.
The basic idea behind the show is as follows. Consumers frequently encounter frustrating customer experiences. They wait in long lines, talk to incompetent customer support employees, buy products that break before they have unwrapped them, and never can find the product on their shopping list in the super market shelves. At least, so it seems. The purpose of this show is to shed light on the business processes that provide us with the products and services we consume. This will help understand why some things work and others don’t.
Towards that goal, the show invites frustrated consumers to call in with their experience. The hosts discuss these experiences and then talk to industry experts, executives, and thought leaders why such problems occur and how they can be prevented in the future.
The target audience consists of three segments: (a) managers and executives who run service operations and want to learn how to improve them (b) consumers who want to improve their understanding of how services work, either out of curiosity or in order to prevent such negative experiences occurring to them (c) students who learn about service management. All three segments have in common that they are educated, professional, and analytically minded.

Logo types to explore

The Brief

Design style

Mature

Youthful

Feminine

Masculine

Playful

Sophisticated

Economical

Luxurious

Loud

Quiet

Simple

Complex

Subtle

Obvious

Classic

Modern

The Brief

Other notes

Yes, the radio show is part of a collaboration between the Wharton School at the University of Pennsylvania (see www.wharton.upenn.edu) and SiriusXM (see http://www.siriusxm.com/)
The design language of the logo could pick up cues from both of these web-site / associated logos. This could include font type, color, or the Sirius “(( ))”. Having said this, it is important that the logo does not infringe on the other logos. For example, the Penn/Wharton banner or a 1:1 inclusion of the Sirius XM logo are not possible.

$499 Silver package

Every design category has flexible pricing for all budgets. Logo design starts at €269.

File deliverables

Full copyright with production-ready files for digital and/or print.

PNG

JPG

AI

EPS

PDF

It all began with a design brief.

A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.

99designs is the global creative platform that makes it easy for designers and clients to work together to create designs they love.

A contest allows you to open your design brief to our global community of creative designers. Designers submit concepts based on your needs and you pick your favorite as the winner.

Every design category has flexible pricing for all budgets. Logo design starts at €269.

Designers across the globe delivered design magic.

by Tianeri

by Tianeri

by Frodesk

by Jayxotic

by Aluhun

by 19cowboysfromhell68

by 19cowboysfromhell68

by Marko Zuber

43

design entries

You’ll get loads of concepts from experienced designers around the globe.

14

designers

Work with talented, professional Logo design designers to turn your ideas into reality.

1

winner

Select your favorite custom Logo design (Or two! Or three!). And the design is all yours.

We have a dedicated quality team that ranks designers from Entry, Mid and Top Level. Find out more about designer levels.

Give feedback

And then… they selected a winner!

Client review

Creative, responsive and fast.
Thank you very much!

5956009

Choose a design you love and work closely with the winning designer to refine and finalize your design. After that they’ll supply the files needed for print or digital use. Full copyright is all yours.

You’ll get all the image files you need to put your design anywhere. This includes the original, editable file, as well as a preview version you can open on virtually any device.

If you know exactly what you’re looking for, it makes sense to work with an individual freelance designer. In that case, you can search through our designers’ portfolios and find your perfect match.