If You Could Only Have One Book on SEO…

Let’s say you were stranded on a desert island with no landing strip and surrounded by terrible rocks and breakers such that no boat would be willing to rescue you – without even coconuts to sustain you. But in the midst of this you somehow had an internet connection, so you could throw together a quick lead-gen business, and then through PayPal you could transfer money to some shipping company who would then drop food, Dr. Pepper, and other essentials down onto you via parachute in exchange for your earnings.

What single book would be ideal to start with as a reference for this operation?

If I could only have one book, my choice would be The Art of SEO, written by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Strichhiola. It’s pretty much the complete soup-to-nuts on SEO, covers all the bases, and you could probably do pretty well even if that was your only resource