Publishers Clearing House Online Launches PCHPrizes.co.uk

Publishers Clearing House Online Launches PCHPrizes.co.uk

PRLog - Feb. 16, 2010 - PORT WASHINGTON, N.Y. -- Publishing Clearing House is extending its successful business model to the UK, launching PCHPrizes.co.uk to give consumers the chance to win large cash prizes. For more than 55 years, PCH has achieved outstanding success in the U.S., giving away more than $240 million in cash and prizes to lucky winners across the country.

To promote its UK expansion, the PCH campaign will invest £400,000 in online advertising including banner ads, redirected traffic and email newsletters through a partnership with Leeds-based Go Direct Marketing. The partnership puts Go Direct Marketing in charge of all sales, media buys and strategic partnerships for the PCH brand in the UK.

Windsor Roberts, director of Go Direct Marketing, said: “The PCHprize.co.uk model will offer marketers the opportunity to accurately connect with target consumer groups online, and more importantly take advantage of industry-leading consumer response rates. The team is excited about the opportunity to make PCHPrizes.co.uk a household name in the UK and match the brand’s U.S. success.”

Dennis Vukelic, director of online strategy at Publishers Clearing House, said: “Based on our initial success in the UK we’ll consider rolling out additional popular online products including PCHGames,com, PCHSearchandWin,com, PCHLotto.com, PCHTV.com and more. We’re optimistic that UK residents will embrace our brand and are excited to bring them the same great winning opportunities that are so popular here in the U.S.”

UK residents can now visit PCHPrizes.co.uk to register for the all-new £60,000 MegaPrize giveaway. People across the country will also have the opportunity to enter to win cash prizes of £2,000, £5,000 and £10,000. PCH will also introduce its famous Prize Patrol Van to the towns and streets of the UK, which travels to winners’ homes to deliver a cheque complete with flowers and balloons.

The company calls attention to its products by providing site visitors with a chance to win valuable sweepstakes prizes with no purchase ever necessary to enter or win. With more than 3.5 million new registrants per year, more than five million unique visitors per month and a database of more than 10 million customers, PCH Online continues to be a viable opportunity for advertisers to reach a diverse group of men and women online. For more information about PCH Online, visit http://www.pchonline.com.