Social Media Industry Digest: The Top 5 Edition

The study, which analysed data from 50 brands and 5m Facebook ads which found that the difference in the cost per acquisition between a non-fan and a fan, in terms of certain actions like installing an app, generating content or purchasing, was $9.56.

Each of these new studies seem to deliver new insights and recommendations about what a Facebook fan really costs but maybe the questions should be, do consumers become fans of brands, then begin to purchase more because of the brand engagement?

Or are fans because they’re already loyal customers? Taking a step back from that even, is there intrinsic value in calculating a fans worth when it will invariably differ per vertical?

Here, Barack hopes social media will again give his election push the help it now needs. To little fanfare, Obama has given greater credibility to Google+ pushing further in to the mainstream.

His opening post was “Welcome to the Obama 2012 Google+ page,” reads the first Presidential post. “We’re still kicking the tires and figuring this out, so let us know what you’d like to see here and your ideas for how we can use this space to help you stay connected to the campaign.”

However, it hasn’t yet set the world alight, so it would indicate Google+ still has some work to do, with only 200 shares and 600+’s. To compare, one of Mashable’s most popular stories had over 3,000 shares over the same period.

Burberry have recently announced that over the past six months, revenues have increased 29% after a successful social media marketing strategy. Angela Ahrendts, CEO, attributed their strong first half to “our continued investment in innovative design and digital marketing”.

But this isn’t just Burberry who are seeing revenue increase because of social, L2 conducted research which concluded that luxury brands who have invested most in digital, those with e-commerce capability register double the traffic growth, 85 percent higher Google search volume, and nearly triple the number of Facebook fans.

This all goes to show that for luxury brands who pride themselves on providing the ultimate customer experience, social is now a key touchpoint throughout the customer journey. The danger of not participating: your fans will create an online fanbase over which your brand has no control.