What does it mean to be a butterfly? Beautiful gossamer wings of deeply exotic colors paint your wings and align on the winds of imagination, soaring to places you've only dreamed of, where beauty is yours to behold and to mold into whatever you like. To be a butterfly is to facilitate and experience change constantly; to live in nature; to be organic; and to simply be.

Welcome to the butterfly that is Giovanni.

Ever since we were nothing but a chrysalis, our founder, Arthur Giovanni knew that his company would take flight to bring beauty to the world. After all, he had started as a hairdresser himself before blossoming into a leading hair stylist and a Beverly Hills salon owner. His "On Sunset" salon attracted some of the most influential people in Southern California while his quest to forever create simply beautiful hair led him on a journey that would take him beyond Southern California, to the most natural corners of the world... searching. His quest led to a partnership with a pioneering physician and the birth of something truly extraordinary, a new company with newer formulas. By tapping into nature's last resources, the company that bears his name soon came to represent beauty from the elements as well as beauty from within. It still does. It's quite an extraordinary feat.

Giovanni Cosmetics uses formulas that incorporate vitamins, herbs, minerals, proteins, nutrients and the purest of essential oils. The patented Giovanni PureOrganic Technology represents an exquisite blend of exotic organic oils, ripe-harvested from renewable plants at the peak of their freshness. The oils are cold pressed and refrigerated immediately to enure maximum purity. The result is a change for anyone who chooses to indulge in it.

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