It's not trendy being green

AUTHOR(S)

Neff, Jack; Halliday, Jean

PUB. DATE

April 2000

SOURCE

Advertising Age;4/10/2000, Vol. 71 Issue 15, p16

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article discusses the status of green marketing or marketing based on environmental concerns in the U.S. The author believes that consumers' purchasing patterns are not affected by environmental concerns because they are unwilling to pay more for environmentally responsible products. He also think that green marketing has been poorly handled.