Ultra Music and Sony Music join forces, Patrick Moxey named President of Sony’s Electronic Music

Following a string of partnerships and acquisitions of dance music entities that includes the deal that will bring Tomorrowland to North America, news has broke that Ultra Music has formed an alliance with Sony Music Worldwide. The relationship has President of Ultra Music Patrick Moxey serving as Sony Music Worldwide’s President of Electronic Music. The strategic deal serves to cover A&R, distribution, international repertoire, and more — but jump below the break to find out what this all really means.

In short, the agreement has shaken up methods of music sales. Sony will now release Ultra’s music in North America while, internationally, both entities will share resources for the growth and benefit of Ultra globally. Patrick Moxey will now be working directly with Sony Music Entertainment CEO Doug Morris, and both head honchos had encouraging words of their partnership.

“We are excited to expand our presence in Electronic Dance Music through this new global partnership with Ultra Music. Patrick Moxey is a fantastic music executive and a proven hitmaker in this important genre.” – Doug Morris

“This is an exciting deal for Ultra and I have a partner in Doug Morris and Sony Music who understands our business and shares our ethos. The collaboration will continue to strengthen Ultra as a global brand at the forefront of electronic music, opening up new opportunities for both labels and will ensure that our artists will continue to receive an enhanced and seamless service.” – Patrick Moxey

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The 5th annual No Sugar Added is less than a month away but its lineup is here to whet your appetite before the festival’s two-day tryst at Nikki Beach. A total of 6 stages and over 50 top tier artists will be performing at the famed beach resort at the far end of South Beach. A beach soiree to juxtapose Ultra’s downtown mayhem, NSA and its stage curators have unveiled the most expansive lineup of Miami Music Week, both in terms of talent and genres. From OWSLA-supported acts like Mija and JAUZ, to the best the big room has to offer with Arty, Bingo Players, The Chainsmokers, and Deorro all inking headlining slots, there’s no genre not represented at this year’s event.