ASUS Philippines Introduces Four New Zenfone Lineup in Zenfestival Manila

Well, what do you know? An international electronics company finally took the Philippine smartphone launch scene seriously (they actually did the first time around with the Zenfone 2 launch at the World Trade Center). Unlike other international brands that announce smartphones in the local stage a few months late, ASUS actually introduced a whole lineup of Zenfones just weeks after it was introduced globally, in what the local unit of the company called Zenfestival Manila - and they did it with global flair too, since ASUS CEO Jerry Shen was present himself.

Zenfestival Manila brought about four new ASUS devices, namely th Zenfone 2 Deluxe, the Zenfone 2 Selfie, the Zenfone 2 Laser, and the previously unannounced Zenfone Max. Just to get it out of the way, these are all coming to the Philippines, though no exact arrival date have been disclosed.

The Zenfone 2 Deluxe simply is the Zenfone 2 on steroids. Aside from existing Zenfone 2 functions, the Zenfone 2 Deluxe offers ridiculous amounts of storage - 128GB to be exact. Or, if you would prefer, there's also a 256GB variant. This is perfect for the storage junkies with a demanding lifestyle. The 128GB Zenfone 2 Deluxe variant will set you back PHP 17,995.

The Zenfone 2 Selfie, like a few before it, emphasizes on taking the most beautiful self shots. It comes armed with its own 13-megapixel Pixelmaster front-facing camera with a f/2.0 aperture, 88-degree angle lens, and a dual LED real tone flash. The device also comes in funky colors like Chick Pink and Aqua Blue. It's priced at P11,995.

The Zenfone 2 Laser 5.5 meanwhile is the Zenfone 2 slapped with Laser Autofocus. It's available in Snapdragon 410/2GB RAM and Snapdragon 615/3GB RAM variants, but the internal storage is pegged at only 16GB. For what it's worth, it's microSD expandable up to 128GB. The Snapdragon 410 version will sell for PHP 8,695, while the Snapdragon 615 version will sell for PHP 9,995. The smaller Zenfone 2 Laser 5.0 will be available for P7,695.

And if that's not enough Zenfones for you, Jerry actually surprised everyone with the announcement that the ASUS Zenfone Max is also coming locally. It isn't superior to the other Zenfones performance-wise, but what it boasts is a 5000mAh battery, enough to last you all day. The price of this device hasn't been disclosed.

As an added bonus, all Zenfone 2 Deluxe and Zenfone 2 Selfie purchases will get buyers a limited edition Zenny doll and a selfie stick for free.

Availability of the new Zenfone devices weren't disclosed, but they should be available soon.