Online lead generation (OLG) can be used instead of, or alongside CPA activity to support long or short term acquisition goals for our clients. At Affiliate Window we have a dedicated team of lead-genners ready and able to service a full range of campaigns to help do just that.

By definition, OLG is the process of collecting details of prospect customers who have expressed an interest in a particular product and service. Importantly they have given their consent to be contacted. Those prospects are then nurtured over time towards conversion, and then ongoing to become a loyal repeat purchasing customer.

Cross-device tracking allows a user session that starts on one device and continues on another. It works by building profiles, which can be associated to multiple devices. The profile allows us to understand when a user has interacted with an advertiser’s site via one of our links, and then purchased via another device within a pre-determined time window.

If a sale has been driven by one of our publishers during the time window, it will be recorded.

Our dedicated compliance team ensures the network is kept free from unethical activity and untrustworthy traffic sources. All new publisher applications are subject to unrivalled screening through a series of proprietary and third party tools as well as vigorous manual checks.