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Jayson DeMers: The Dirty Truths and Unrecognized Benefits of Going Public

Jun 17, 2015 12:35 pm ET

– Audiencebloom

Jayson DeMers, founder and CEO of AudienceBloom: Ultimately, as you might expect, an IPO is a mixed bag. There are some real potential payoffs for entrepreneurs who have the time, patience and resources to put one together properly. But there are also some real risks, even if you do everything the way you’re supposed to. Keep in mind that IPOs are not all about glorious exits or “free” capital, and make sure you understand all the potential risks before you start talking to an outside consultant or lawyer. IPOs are not for every company, so do your homework, evaluate what you really want out of the deal and only move forward if you’re ready to face the challenges. …