Through ScoreBig’s site, customers can name their price for tickets to sports games, concerts and theater events. The Hollywood company promises to save consumers an average of 40 percent off box office prices by partnering with event holders and ticket resellers to maximize event attendance.

ScoreBig said it is on track this year to more than double its revenue.

“Just as the travel industry transformed itself with more innovative pricing and sales channels years ago, we will work with our partners to transform the live entertainment industry,” said Chief Executive David Goldberg in a statement.

Hearst Ventures led the round with participation from new and existing investors. The latest raise brings ScoreBig’s total funding to $50 million.