What is obvious, wrought with prior art, and worth 2.5 million dollars?

One less thing.

Soverain, a company who sues other companies for patent infringement as a profession (because according to Ars Technica, they do not make any sales), has been taking a cut of many online retailers for a decade. Victoria's Secret was mandated to pay just over $9 million in damages while Avon was ordered to pay just under $9 million and both must pay just over a percent in royalties. Newegg also lost their suit, and was ordered to pay $2.5M in damages. They appealed, and won.

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