The juice market in Europe is expected to decline because of the high sugar content in juice drinks. Technavio's market research analysts estimate the market to reach more than USD 32 billion in revenues by 2019.

In terms of consumption, the juice market in Europe was estimated to be close to 19 billion liters in 2014. Orange and apple juices together constituted the major share of juice consumption in Europe with a combined market share of about 55% in terms of volume. Adverse weather conditions in Florida and Brazil, the two major suppliers of orange to the European market is further expected to decrease the import of oranges to Europe. It is expected to decrease the consumption of orange juice further during the forecast period. Consumption in minor segments such as apricot, alphonso mango, pineapple and passion fruit are also expected to increase during the same period.

Market segmentation by product

100% fruit juice from concentrate

100% fruit juice not from concentrate

Nectar

Vegetable juices

Fruit drink

In 2014, though 100% fruit juice from concentrate accounted for a larger market share in terms of revenue, it is expected to witness a decline in 2019 due to having higher sugar concentration. Nectar had a market share of close to 22% which is also slated to decline in 2019.

Market segmentation by distribution channel

Supermarkets and hypermarkets

On-trade

Independent retailers

Specialist retailers

Other

Market share of the leading juice consuming countries of Europe

Germany

Spain

UK

France

Italy

The juice market in Germany was estimated to be around USD 7 billion in 2014. The demand for juice drinks is Germany remained low as more consumers preferred carbonated soft drinks and flavored water. Companies in Germany are trying to improve the declining consumption by launching new products that offer more value-added features. For instance, Eckes-Granini Deutschland introduced minerals laced juice drink under the brand name Hohes C Plus and a fruit pulp under the brand name Granini samtig.