Hewlett-Packard

The Appalling Management Style of Presidents When the Vanity Fair story broke last week that Mark Felt was the legendary "Deep Throat" character that fueled The Washington Post's investigation into the Watergate scandal, I watched Bob Woodward and Carl Bernstein interviewed the next day by Matt Lauer on NBC's "Today" show. A remark by Bernstein floored me: "We had no idea of his motivations, and even now come of his motivations are unclear." Could Bernstein be serious? Here was one of two guys who knew more about Watergate than anyone in the world and he showed himself to have the sensitivity of a

The tech leader’s one-to-one e-marketing program fulfills the promise of the Internet. The promise of e-marketing has been, by and large, theoretical. Yes, many companies have made good use of Web-based and e-mail initiatives. Some have thrived using little but e-marketing. But in the aggregate, most companies still e-mail the way they mail—ignoring the rich dynamic capabilities of the medium—and many Web sites function as little more than static, online brochures. Part of the problem is that e-mail and Internet are easy to use, but hard to use effectively. It’s a truism that was not lost on the team at Hewlett-Packard (HP) charged

Manage Privacy in a Multichannel Environment By Donna Loyle Call it the privacy paradox. Consumers want to purchase products and services in a multichannel environment, and they respond well to personalized marketing strategies, but they still want their privacy protected. What's a direct marketer to do? This was the central question answered during the Sept. 24 audio conference, "Managing Privacy Across Multiple Channels," sponsored by the International Association of Privacy Officers. Moderator James Koenig, chief development and legal officer of ePrivacy Group, a consulting and training company, said the consequences of the paradox are that consumers who are not sure their privacy

By Kelly J. Andrews While Internet usage and e-commerce have skyrocketed, banner ad click-through rates have dropped precipitously amid the clamor. While 83 million U.S. adults now have Internet access, according to IntelliQuest, an Austin, TX, market research firm, most industry analysts say the response rate to banner ads is less than 1 percent. There may be more consumers online, but direct marketers aren't interested in creating or collecting impressions—they're trying to make sales. So how can they break through the deafening noise on the Internet to make messages standout? Some think rich media is the answer. The use of rich media