Webinars: Valuable from the Stands & On the Field

Webinar, web-based seminar, lecture, presentation, and workshops – for all intents and purposes, all of these are synonyms. In the B2B environment, these are synonyms for methods of education, being an authority on specific subject matter, and techniques for business growth.

Both the holding of and participation in webinars has become a dominant part of the B2B world. As inbound marketing initiatives continue to increase, webinars are steadfast enterprises that have proven effective.

A Position of Expertise: become an authority, nurture profit. While this concept is simple to grasp, decision-makers often have trouble pulling the trigger. Results are commonly slow in the primary phases. However, continued efforts to become the expert voice in your industry will breed profits. The potential rewards from becoming an industry expert via webinars and additional collateral is huge.

Lead Generation, but really: track, attack, and capture. Webinars are a goldmine for generating leads. Webinar registration forms allow for tracking capabilities superior to other company collateral.

Webinar Best Practices: do it right and turn repeat listeners into clients. Again, this process is slow. It may take upwards of 10 webinars before listeners become clients. Conversely, continued efforts to produce useful, constructive webinars, will eventually transform listeners into engagers, and those engagers are likely to become clients.

Webinars truly have the potential to grow your business from both the authoritative and information-gaining perspectives. As leaders in our organizations, understanding this perspective is crucial for expansion and development. Become an expert, deliver meaningful content, and your business will begin to cultivate real leads and new client relationships.