...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....

5.12.12

[News] ′I Miss You′ to Air 10 Minutes Earlier on December 5.

[News] ′I Miss You′ to Air 10 Minutes Earlier on December 5.

Cr. - enewsworld

The December 5 episode of MBC′s I Miss You will be airing 10 minutes earlier due to the Korean Presidential candidate debate schedules.

The slight change in time has been drawing attention as to whether it will affect the viewership ratings for the drama, which have been close on the heels of Woochi′s by two to three percent.

A rep for I Miss You told enews, "The ninth episode of I Miss You has a tightknit story, and the speed will also be quick so we′re expecting a rise in ratings. We can′t predict how the change in time and the Presidential debates that will take place before and after will affect the drama, though."

The rep added, "We believe this day the ratings will be affected more by outside factors than inside factors. The producers of I Miss You will try not to be affected by small changes in viewership ratings, and continue to work hard to perfect the quality of the drama."

The ninth episode of I Miss You is expected to present the investigation behind the death of Soo Yeon′s (Yun Eun Hye) kidnapper 14 years ago at a speedy pace