Use active language

Use active language in your Tweets. This makes your Tweets easier to read and gets your point across without fluff. Further, this avoids unnecessary words so you can more easily fly under the 280 character limit.

Use visual media as much as possible

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Visual media is proven to increase engagement on social media posts. In fact, studies show that people remember 65% of visual content three days later, compared to a paltry 10% for written content—pretty insane stuff!

Further, Twitter stats show that Tweets with visuals are retweeted 150% more than Tweets without. So yeah, you NEED to be using images and video in your Tweets.

Use call-to-actions to increase clicks

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You don't always need to share in-house content. Mix things up and share content from your favorite industry blogs and newspapers. This puts awesome content in front of your audience, making them want to follow you for more.

For bonus points, use Social Report's Link Frame feature to brand third-party content.

This feature lets you add a banner to the top and bottom of your third-party content with a logo and call-to-action button, so users can go back to your site after they read.

Keep your Tweets short and sweet

Tweets under 100 characters are the highest performing. And it's easy to see why: they're easy to digest, and you don't run the risk of your audience members losing interest mid-way through your message.

Did you mention an influencer or other company in your latest article? Maybe discussed a new brand on your podcast? Make sure to @mention them on Twitter!

The other user will be notified that you mentioned them, and will hopefully like and retweet your message. This helps you build connections with brands and influencers, and will hopefully extend your reach!

Start a conversation

End Tweets with a question or other conversation starter. This gives your audience a reason to respond and engage with your Tweet instead of reading it and moving on. A simple "what do you think?" goes a long way.

As strange as it may sound, try retweeting your old Tweets to expand your reach and get extra value out of old content. This essentially republishes old content, moving it back to the forefront of your Twitter page.

You can even automate reposting your old content using our Evergreen Content feature. This will automatically reschedule old social media posts, and ensure that you get the most reach on the content you worked so hard to make.

Run exclusive offers on your Twitter account. This can be discounts, a pre-sale, or a buy-one-get-one-free deal. Whatever it is, make sure it's Twitter exclusive so your audience has a reason to stay tuned in the future.

Bottom line

Now that you've heard our top 10 tips for creating better Tweets, we want to hear from you. How does your brand make Tweets that convert? Share your knowledge with the Social Report audience in the comments.