Segment has helped thousands of businesses walk the path toward becoming more data-informed.

All too often, we hear that businesses want to do more with their customer data. They want to be data-informed, they want to provide better customer experiences, and—most of all—they just want to understand their customers. One successful technique we’ve seen time and time again is establishing a working data lake.

In this post, Lauren Reeder dives into the various layers to consider when working with a data lake.