Hold your heart in Cyprus – a new tourism campaign

There may be more hospitality to a destination than just a tourism campaign

Cyprus is the birthplace of Aphrodite and the island of contrasts. It is unique because it contains countless possibilities and choices…all just a breath away.
While in Cyprus the visit takes the lead role in enjoying the sun, sea, the wonderful climate, the ‘warm’ people and their hospitality, the island’s cuisine, culture and history.
“The aim is that the visitor’s experiences stays with them and remain always in their heart.”

The concept of the campaign is based on the contrasts, an island which over a small geographic are that contains infinite opportunities and offers countless experiences. This variety and breadth can be lived by everyone who visits the island, since everything is just a moment away.

Can success in communication campaigns be met with just an idealistic perception of what we wish customers should experience?