Facebook set to launch verified accounts for popular public figures

Facebook has announced that it will soon be integrating an authenticated account system, designed to verify the official accounts of celebrities and popular public figures, according to an article published by Search Engine Watch.

The system is currently in its testing phase and is said to be targeting existing accounts with a large number of subscribers; verified accounts will also be given a number of special profile, name and display options.

Verification of accounts will simply require the submission of a Government-issued ID.

A spokesperson for the social networking site - popular with social media marketing professionals - revealed more about the features, stating: "Once verified, they'll also have the option to more prominently display an alternate name (nickname, maiden name, byline, etc.) on their timelines in addition to their real name.

"This update makes it even easier for subscribers to find and keep up with journalists, celebrities and other public figures they want to connect to," the spokesperson added.