"With new products launching and new dealers added all the time, Honey Stinger is buzzing right now," said Bill Gamber, Honey Stinger co-founder. "The crew at Backbone Media knows our products and we share a very similar company culture—we're confident in their ability to authentically represent us."

“The team at Backbone has been fueled by Honey Stinger products since they first launched and we've always been big fans," said Backbone Media partner Penn Newhard. “Honey Stinger has some big developments in the pipeline and we look forward to supporting its continued growth."