Common Sense Strategies for Growing Your Legal Practice

Tag Archives: Strategic Planning

By Paula Black on January 29, 2013 Posted in Developing A Strategic PlanDo you have a strategic plan, a business development plan or a marketing plan? Do you have a budget to make things happen? Is it the partner that speaks loud enough that gets an initiative started? Does your strategy move with the politics of the day? Is it written down or a repeated conversation that… Continue Reading

By Paula Black on December 11, 2012 Posted in Business DevelopmentThere are over 6 million lawyers on the planet. So how are you going to stand out and get business? How will you get the kind of clients you like working with, the kind of cases you like working on and the kind of business that affords you and your family a secure lifestyle? Be… Continue Reading

By Paula Black on May 10, 2011 Posted in Developing A Strategic PlanI just got back from St Louis where I was a faculty member at the Managing Partner Forum. Firm leaders from all over the Midwest were in attendance and shared information and insights. It was a very powerful conference that I think we can all learn from. John Remsen the founder of the Managing Partner… Continue Reading

By Paula Black on November 30, 2010 Posted in Developing A Strategic PlanBeing realistic, not all marketing and business development efforts will be great success stories. For every fantastic client landed there will always be one that chose your competition and for every great article sent to a colleague there will be one or two that slipped through the cracks. The key is to always be aware… Continue Reading

By Paula Black on November 23, 2010 Posted in Developing A Strategic PlanThis week begins the mad rush that takes hold just before the end of the year. But between the holiday parties and family dinners there’s still work to do. In fact, the marketing and business development planning that you do in the next few weeks can set the tone for 2011 and beyond. That’s why… Continue Reading

By Paula Black on February 2, 2010 Posted in Branding and PositioningWe’ve spent the past few weeks looking at your firm brand. What it is, how it’s conveyed and what it means. Now I’d like to move on to another branding topic: your personal brand. We all know it’s not enough to simply do a great job anymore… you need a competitive advantage. Something that will… Continue Reading

By Paula Black on December 21, 2009 Posted in Developing A Strategic PlanGetting together for the Holidays is at the core of what the Holidays are all about. They are about connecting and supporting one another. As we move into 2010, let’s hold on to that thought… While fostering a legal marketing habit can often be a solo activity, there’s no better inspiration than enlisting the help… Continue Reading

By Paula Black on November 5, 2009 Posted in Developing A Strategic PlanOur question of the week was: Where do you stand when it comes to your marketing and business development strategy? Results I have a plan and review it on a monthly basis. – 20% I have a plan and review it on a quarterly basis. – 0% I have a plan but haven’t looked at… Continue Reading

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21 Days. That's how long it takes to create a new habit. In her Amazon bestselling book, "The Little Black Book: A Lawyer's Guide To Creating A Marketing Habit In 21 Days," Learn More

A companion to Paula Black's Amazon bestseller, "The Little Black Book... A Lawyer's Guide To Creating A Marketing Habit in 21 Days", the "Create A Marketing Habit Log" presents dedicated marketers with the tools to make consistent, daily marketing a lifelong habit. Free of lengthy sessions or hours of work, the log maps out systemized steps toward reaching realistic goals. Learn More