I enjoy helping brands find success online in a real, measurable way. I have a deep background in the different digital marketing specialties - search marketing (organic and paid), social media, email marketing, conversion optimization, content marketing - and thrive in roles focusing on innovation and strategy.

I speak regularly at industry (digital marketing), local (St. Louis), entrepreneur, and IT focused events. Mentoring new business owners is also a passion - I am an ITEN (IT Entrepreneur Network) Mentor.

http://www.jennydibble.com

Reach me at jennydibble@gmail.com

Experience

Oct
2014 - Present

Vice President of Engagement & Insights / Brighton Agency

I joined Brighton, a full service agency, to provide strategy and manage fulfillment across all digital marketing services as well as create new capabilities around video optimization and analytics strategy. Our robust service offering includes organic optimization, paid search and programmatic placements, sophisticated email marketing, paid social media placement, and cross channel optimization.

Jan
2013 -
Oct
2014

VP of Digital Engagement / Coolfire Studios

Coolfire Studios is a content creation studio that produces content for brands as well as broadcast and digital networks. With a strong DNA for storytelling, Coolfire Studios goes beyond the traditional production company by using digital engagement to drive awareness and social connection to help ensure the content’s success. Broken into four divisions, Coolfire Studios specializes in commercial production, television production, digital engagement, and digital entertainment.

I joined Coolfire as the VP of Digital Engagement to launch and manage a division focused on traffic acquisition and engagement around digital properties. In this role, I am responsible for new client acquisition, strategy development, hiring/firing and management of the division employees, and management of the division P&L.

2011 -
Dec
2012

Digital Marketing Consultant / Consulting

Upon moving back to St Louis from Seattle, I worked as a consultant for a variety of clients throughout the US. Programs were full digital marketing programs, including search marketing (organic and paid), email marketing, website development, social media strategy, ecommerce optimization, and more.

Jan
2007 -
Jan
2011

Founder/CEO / SearchMarketMe

SearchMarketMe is a unique full-service online marketing company. Instead of promoting one particular online marketing product or service, SMM uses its Online Marketing 2.0 System in a comprehensive manner to increase client revenue and outperform all competitors.

SMM offers its services exclusively through independent “Agency Owners” who have the expertise to create and execute online marketing campaigns for small, mid-sized and large companies. Agency Owners have the added support of the SMM Network of offices who can assist in fulfillment of any one of the “channels” in the SMM System.

2011 -
2011

Marketing Manager / Amazon.com

Recruited by Amazon.com to develop and execute the marketing strategy for the PC/IT line. Developed inbound customer acquisition and conversion optimization strategies for hundreds of thousands of products. As Marketing Manager, I managed inbound traffic sources and collaboration with internal teams (search, email, social) as well as management of division merchandising to increase average order value (AOV) and conversion rate. I drove immediate impact by leveraging my deep understanding of search marketing (paid and organic), email marketing, and social media to better train associates in the division to market 'smarter' as they implement programs.

During my tenure at Amazon, I launched several internal team-building programs to increase division productivity as well as drive sales, including creating weekly SQL training program and team contests to encourage fun competition while driving sales.

Feb
2004 -
Jun
2008

V.P. of Marketing / HCA

Manage all corporate marketing initiatives, from conception to completion for B2C high-dollar complex sale, including search engine optimization, search engine marketing, email marketing, and website analytics and usability. Was the first employee for the start-up firm, starting as a sales assistant and grew to role of V.P. of Marketing as well as managing the firm’s technology resources.