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In January 2011, Winn introduced the new WinnLite HERO, an addition to our popular WinnLite product line. Each year we continuously strive to create the ideal grip for every golfer while pushing the limits of innovation. This year's creation of the camouflage-colored HERO grip sets a trend in the golf industry as well as gives back to the troops that risk their lives for our nation. A portion of the proceeds of every HERO grip sold is being donated to the Troops First Foundation.

The Troops First Foundation started in 2008 to facilitate a greater recognition and an enhanced understanding of the quality and character of the men and women who volunteer to serve their families, their daily sacrifices and the constant need to evaluate and improve their quality of life. The WinnLite HERO is a dedication to these men and women. Not only are they our HEROES but HEROES to our community and the younger generations.