How Cronos started their logo design journey

Company name

Texas Tropical

Overview

Texas Tropical, an independent exotic plant nursery, wants to engage with American gardners interested in education on exotic plants and purchasing quality products. The small business needs to establish a brand identity, including a logo, prior to development of an e-commerce website and execution of national online marketing plan.

The small business is passionate to:
- find the new plants, the rare plants
- educate gardners from seasoned collector to novice explorer seeking to add the exotic into life
- inform and match the plants with the specific desires of the customer
- supply hardy tropicals to beautify indoor and outdoor settings even in cold and dry conditions
- grow its plant supplies organically and sustainably

Tell us a bit about who you are and the people you reach

Avid home gardeners in the United States interested in exotic plant collections who appreciate quality products/methods and personal attention to service, commonly aged 30-60, incomes from lower middle to upper class, and somewhat skewing female/feminine.