ZOOM IN by clicking on the page. A slider will appear, allowing you to adjust your zoom level. Return to the original size by clicking on the page again.

MOVE the page around when zoomed in by dragging it.

ADJUST the zoom using the slider on the top right.

ZOOM OUT by clicking on the zoomed-in page.

SEARCH by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
respectively.
.

PRINT by clicking on thumbnails to select pages, and then press the
print button.

SHARE this publication and page.

ROTATE PAGE allows you to turn pages 90 degrees clockwise or counterclockwise.Click on the page to return to the original orientation. To zoom in on a rotated page, return the page to its original orientation, zoom in, and
then rotate it again.

CONTENTS displays a table of sections with thumbnails and descriptions.

ALL PAGES displays thumbnails of every page in the issue. Click on
a page to jump.

INDUSTRY NEWS 7 National Newsagent - July 2006 A Gift Card enables your customers to buy selected magazines, iTunes and even gifts from West eld shopping centres. The possibilities are endless. Using the technology of Bill EXPRESS, newsagents will be able to display Gift Cards and top them up as required by consumers. Many of the products will be redeemed instore as the magazine Gift Card gets around the problem of deciding on one magazine subscription and gives customers freedom of choice, time and place. Jef Rowlison, Group Executive at Bill Express Limited, outlined the key features of the Gift Card at the recent Newsagents' Convention: THE GIFT CARD CENTRE • A one-stop-shop for a range of prepaid gift cards • Card Promotion through in-store screens • New revenue from gift cards all year round • Grow overall magazines sales • Cards loaded and magazines redeemed through Bill EXPRESS terminal • Newsagents paid at face value next business day for magazines redeemed • Gift cards and carriers supplied at no cost • Fee for card load • Give a gift of their choice of magazines from their favourite publisher • 'Buy it where you buy the greeting card' • Redeem the magazine/s at any Bill EXPRESS newsagent. Newsagents are paid a fee for loading the magazine gift card. Newsagents will be paid according to the value of the upload: • $25 Card Load = $0.625 per load • $35 Card Load = $1.75 per load • $55 Card Load = $4.25 per load • $85 Card Load = $6.375 per load • $100 Card Load = $7.50 per load There will be a similar fee structure for 3rd party merchants such as West eld. Requirements for Newsagents • Provide prominent counter space • Secure storage for unloaded gift cards • Brief sta • Recommend the card • Change-out display cards as required • All magazine publishers who o er magazine gift cards will also o er magazine subscription renewals through ANF newsagents as a standard bill payment. N Mi-magazine Card A Gift Card branded with the N logo will be available at newsagencies to redeem a variety of magazines from niche publishers. Magazines will be grouped to suit di erent age ranges and demographics. Rowlison said the rst year's goals from Gift Cards overall are to establish: -- 500,000 magazine gift cards -- 1,000,000 iTunes and West eld cards -- 500,000 'N' cards He said the requirements for success include heavy promotion of cards by issuers and constant reminders by newsagents and sta of this new product range. Gift Cards in newsagencies are a new market opportunity. Newsagents need to educate their customers and establish newsagencies as the place to buy these cards. Once established, they will be a regular purchase. It is expected the Gift Cards will be available from October in the lead up to Christmas... and then Valentine's Day, Mother's Day and every birthday in between. Look out for information from Bill Express Limited and the ANF. Gift Cards are the single biggest growth category in retail both overseas and in Australia. The Gift Card market in Australia was valued at $600 million in 2005 and growing at 22%. In the USA the total gift card market was valued at $US 50 billion. Newsagencies are perfectly placed to become the destination retailer for gift cards. Consumers regularly visit newsagencies, they buy greeting cards and wonder what to buy for dad, granny or Aunt Mable. As for Uncle Bert -- well he's impossible! Not any more... a Gift Card is the answer. Gift Card Opportunity