Patagonia is a company that P&T admires for a number of reasons, to say nothing of their amazing products. This book brings their most admirable achievement — the globally responsible business of Patagonia itself — to the forefront. While not exactly a manual for how to run any business the way Patagonia does, it makes a great case for why one should try. Plus, the simple rules of thumb for culture and decision making, paired with examples of their genuine success are always motivating to return to when the day's events have you feeling down.