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BIG AIMS and Lovely Professional University Announce Collaboration to VFX Education in India

BIG AIMS and Lovely Professional University Announce Collaboration to VFX Education in India

188 Jun 28, 2012

BIG AIMS (Animation Infotainment & Media School), a premier animation and VFX training academy of Reliance Animation today entered into a strategic collaboration with Lovely Professional University (LPU) to introduce first of its kind degree program in Digital Animation Film Making & Digital Visual Effects Film Making in India, along with Diploma and Certificate Courses. The MoU was signed between Ashish S Kulkarni, Chief Executive Officer, Reliance Animation and Mr. Ashok Mittal, Chancellor, Lovely Professional University.

Under the MoU, BIG AIMS and LPU will offer the finest Bachelor of Science Program in Digital Animation Film Making & Digital Visual Effects Film Making. The program will expose and prepare students to the creatively exciting animation and film making industry with an unmatched degree program by LPU in association with BIG AIMS. The courses have been designed to harness best creative and technical talents in students. The Bachelor of Science Program in Animation & Visual Effects Film-Making will be made available to students across India through authorised BIG AIMS learning centres.

For those looking for focused career options within a short turnaround time BIG AIMS will be offering LPU affiliated Diploma and Certificate courses. These courses will help the students to gain mastery in these specialised areas of knowledge in a shorter span of time.

The USP of all the courses is the innovative curriculum underlines the core principles of Animation and VFX Filmmaking that position it primarily as an artistic vocation with technology seamlessly integrated. The program will help groom the creative and artistic talents of the students so that they can manoeuvre the latest technology as per the demands of the artistic needs of the medium, which is the very essence of Animation and VFX Filmmaking as per the global demands.

Speaking on this significant development Ashish SK, Chief Executive Officer, Reliance Animation said, "We are delighted to join hands with Lovely Professional University to create a talent pool for the fast evolving animation, VFX, gaming and comics (AVGC) industry in India. Considering the present needs and the trends of the industry, the B.Sc. programs along with the Diploma and Certificate Courses is extremely well designed to create the finest talent pool for the emerging era of digital content creation in the field of Animation and VFX Film Making. We strongly feel that the art of storytelling holds the key to success in this industry, therefore our endeavour would be to expose the aspiring youth to the secrets of animation and VFX filmmaking and effective story telling through this degree program so that one day they can turn into accomplished creators of animation and VFX content."

"For Animation, VFX, Gaming and Comics as an industry, the greatest assets are the people in its various techno creative departments and not the machines and software's. It's the mind of the creative workforce that makes the tools come alive turning celluloid dreams into reality. At BIG AIMS we are dedicated to groom the minds of our young generation as unique creative individuals who aspires to find themselves as leaders in the emerging digital era of creative expressions." added Ashish.

Mr. Ashok Mittal remarked "Over the years Lovely Professional University has made available cutting edge degree programs in various disciplines to students across India and overseas also. Our association with BIG AIMS has given us an opportunity to introduce for the first time a comprehensive degree program for the fast

evolving and highly competitive animation and VFX industry. I am extremely impressed with BIG AIMS's faculty training program which I am sure will go a long way to ensure quality deliverables of the curriculum. We do hope that together we will be able create world class animators and visual artists in India."

Notes to Editor

About BIG AIMS

BIG AIMS, a premier animation and VFX film making academy of Reliance Animation, is part of Reliance Entertainment - the largest entertainment group in India.

BIG AIMS has been incepted to bridge the gap between present training methodologies and answer the real professional needs of the animation, VFX filmmaking industry. In other words, BIG AIMS positions itself as an Academy that inculcates learning in the real-time production environment to equip the students to perform as per the demands of the industry from day one. BIG AIMS centers are already operational in Ahmedabad, Bangalore, Bhopal, Chennai, Delhi, Hyderabad, Indore, Jaipur, Kolkata, Mumbai, Pune, Surat, and Nagpur.

BIG AIMS's young animators and VFX film makers have already been placed successfully in some of the most renowned studios in the country like Accel Animation Studios, Fountain Pixel Animations, Prime Focus, Pixion, Prana Studios, Reliance Animation, Reliance Media Works, Side FX Entertainment, Ven Sat to name a few.