However, a business analysis is claiming that not all negative blog press is necessarily detrimental to the company. They claim that the negative posts garner the readers, increasing the impact of a positive post.

What do you think of the articles? It's an obvious conflict of interest that many of experienced as the search engines become important tools for the job interview. But could you see the negative posts turning positive for a business? The theories in the abstract are interesting, but it seems a lot of organic growth would have to occur between the audience and the author to get to those positive posts or comments about the company. Post your thoughts.

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