JCB Southeast Asia Appoints DKSH as New Thailand Partner

The world’s third largest manufacturer of construction equipment is complementing its global reputation with local experience and expertise through the new partnership

Leading global construction equipment manufacturer JCB has announced the official appointment of DKSH as its Market Expansion Services provider in Thailand. This new partnership will provide sales, parts and service support for the full line of JCB machines, and will consequently assist JCB in expanding its market reach in Thailand.

DKSH will support JCB in providing unrivalled business solutions across the construction, quarrying, mining, government and agricultural segments in Thailand. The new partnership will carry a wide range of high-quality and robust construction machinery, including Backhoe Loaders, Tracked Excavators, Compact Excavators, Skid Steer Loaders, Telescopic Handlers, Wheel Loading Shovels and Compactors. DKSH will provide world-class solutions to JCB’s Thailand customers, thanks to their unrivalled experience in the construction market, and their demonstrated capabilities in after-sales services and maintenance.

The new dealership’s chief base will be in Wangnoi, with additional branches in Suratthani, Khon Kaen and Lampang. The collaboration between JCB and DKSH will provide customers with a wide-reaching and extensive customer service package. This includes a range of technologically-focused Service Management Tools, one being GPS tracking to determine when a job has been opened or finished at a customer’s site.

The tools can also provide location tracking and allow DKSH to calculate their response rate after every case has been closed. This new partnership will also provide a call centre for its customers, which will be available seven days a week for eight hours each day.

“DKSH has been home in Thailand since 1906, while JCB is already a well-established, reputable brand in the industry. We are delighted to be partnering with them to provide a structured approach in penetrating the promising Thai market. Our in-depth knowledge of the sector and unique market insights means that we can provide JCB customers with superior products which fit their needs exactly,” commented Jareuk Meekhanthong, Vice President, Business Unit Technology, DKSH Thailand.

Tom Cornell, Managing Director of JCB Southeast Asia, commented on the Thai market and this exciting new partnership: “Thailand is JCB’s number one market in Southeast Asia and we are delighted to have DKSH as our partner for growth. DKSH brings along tremendous amount of sales and service experience in the construction, quarrying and mining segments and we look forward to working with them closely.”