China Pearl is a Chinese Arts & Culture organisation based in Liverpool. www.china-pearl.co.uk This blog is about our projects.
Our blogs will keep you informed of our classes, events and news as well as information about Chinese culture.
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Thursday, 11 December 2014

Autumn Chinese Cultural Event

We organized Autumn Chinese Cultural Event on 8th November 2014 at Lark Lane Community Centre funded by Community Development Fund 'Community First' initiative and sponsored by Lycamobile UK. We had one-hour performances in Chinese dance, music, singing and Tai Chi and workshops in Chinese dance, Flash mob and Willow Pattern Art. We also had stalls of Chinese food, Moon cakes tasting Henna and jewellery. We had
about 100 people in and out on the day and received enthusiastic feedback.

We
achieved to introduce other Chinese traditional festivals through the
year as well as Chinese New Year and raised the profile of the breadth,
depth and richness of Chinese culture within the St Michaels'
neighbourhood. We delivered an eclectic and quality new Chinese cultural
programme and more diverse activities than last time including singing,
Flash mob, Tai chi, moon cakes tasting. The day engaged people of different ages and
backgrounds, who gave very positive feedback. Audience gained deeper
understanding and appreciation of Chinese traditions, arts and culture.
We also had people travelling from further afield, like London and
Birmingham to the area for the event. People enjoyed themselves in
various activities. The event provided opportunities for different
communities to interact with each other.

What Could Be Improved?

Unfortunately
we did not have as many as people attending the event that we expected, even though we pushed more in terms
of marketing this time, like wider distribution of posters and flyers,
more publicity online including twitter, Facebook, linked in, Weibo
(Chinese twitter) and Wechat, more assist in marketing from Lark Lane
Guide, Liverpool Days Out, and even on BBC Radio Merseyside, the
attendance was much lower than the event we did at the same place in
January funded by Community First, for which we had about 300 people.
The reasons behind it could be: 1. It was not round the Chinese New
Year period and people may not pay much attention to Chinese cultural
events outside Chinese New Year. However, we aim to challenge that and
will continue to do so. 2. There was a big game between Liverpool
and Chelsea at the same time as the event, which attracted a lot of
citizens in the city who could not make our event instead and also
affected the traffic in town for people to come to the event.

So next
time, we will check the event calendar to make sure our event is
clashing with any other major events or matches in the city.

Thank you very much to all the artists, staff, volunteers and stall owners for taking part in the event, to who came to the event and support us, to the venue's support, and of course the funder and sponsor.