Multivariate testing

Easily run multivariate tests to discover which content combinations deliver the best results. With Adobe Target, you can build on what you’ve learned from your A/B tests and dive even deeper into testing, allowing you to quickly discover the winning digital experiences.

Features of multivariate testing

Full factorial and partial factorial testing

Full factorial tests are always an option, but if time or adequate traffic is an issue, Adobe Target also offers lean and quick partial factorial tests.

Element contribution report

Use this report to discover which combinations of elements on your page contribute to its success, and to what degree each element helps.