Pop quiz. Can you name all the members of the Suicide Squad? Unless you’re a die-hard comic book nerd, you probably can’t. Rick Flag, El Diablo, June Moon… who the deuce are these people? For general audiences, the names do not register, not at all. The only two really recognizable characters would be what, Joker and Harley Quinn? Think about that, think about your typical church-going grandma, that weird kid who hangs out at the bowling alley on Monday nights (he doesn’t go in, he just hangs outside), or that guy that changes your oil at Valvoline. These are regular everyday people that normally wouldn’t have a clue, yet, according to the number’s they’re just as excited about seeing Suicide Squad as you are. Suicide Squad is the third installment in the DC Extended Universe. The film is written and directed by David Ayer and stars an ensemble cast featuring Will Smith, Jared Leto, Margot Robbie, Joel Kinnaman, Viola Davis, Jai Courtney, Jay Hernandez, Adewale Akinnuoye-Agbaje, Ike Barinholtz, Scott Eastwood and Cara Delevingne. According to the analysts, this flick – about a government agency recruiting imprisoned supervillains to execute dangerous black ops – is going to bring in some serious bank at the box office. Just how much?

Early estimates pointed to an opening around the $115 million mark but as excitement continues to build towards the worldwide release, those numbers are going up, up, and up. Analysts now believe that Suicide Squad could go as high as $130 million – 140 million. Warner Bros. meanwhile is being a little more conservative with an estimate of $125 million.

Should Suicide Squad edge up towards $140 million, it will beat Pixar’s Finding Dory for the third biggest opening of 2016. It will also squash Deadpool‘s $132.4 million opening from back in February. Suicide Squad, however, won’t beat Captain America: Civil War or Batman v Superman: Dawn of Justice which did $181.8 million and 166,007,347 respectively. Still, this is pretty astonishing given its a movie about bad guys instead of heroes, most of which are characters most people have never heard of before outside The Joker and Harley Quinn.

Of course, these numbers are completely predicated on the hope that the movie doesn’t suck and flatline after opening night. Right now, however, this movie is seemingly too big to fail – at least as opening weekend is concerned. With the lukewarm summer at the movies (really, outside of Marvel’s Civil War, how many good movies were there this summer?) and given the buzz leading up to its release, it is the right movie at the right time. Even if it only comes at $100 mil, that would still be 6 million more that Marvel’s Guardians of the Galaxywhich netted and opening weekend (for a North America release) of 94 million. So it’s going to be big. And if it has legs, if it continues to rank in some green, Warner Bros will immediately green light a sequel and will start making deeper cuts, pulling from the DC well and make other superhero movies, like Shazam and Lobo , that need a film like Suicide Squad to succeed in order to get made.

If you’re a DC fan, party is just getting started. It’s time for the “F**K Marvel” to come out and play. Speaking of which…

A member of the crowd at the world premiere of the DC Comics adaptation earlier tonight said that very this, to whit director David Ayer echoed the phrase

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