In the 2017 electronic age, you might be surprised to learn that although 87 percent of research focused on buying activity centers on e-commerce transactions, 92 percent of consumer purchases continue to take place in stores. If you are not yet selling online, or if you have failed to optimize your internet presence, you are limiting your reach and denying yourself a great opportunity to boost brand credibility.

With all that our fast-paced lives entail, it is easy to get overwhelmed by a truckload of tasks, some unnecessary. Fortunately, there are ways to protect your valuable time by adopting more effective scheduling habits. Time blocking is simple to do and can boost your productivity by as much as 150 percent.

Long before the information superhighway transformed our way of life, and how we process information, it was easy to maintain brand consistency. All you had to do was make sure your business identity and message remained consistent throughout all print ads, signage, stationery and other marketing collateral.