Apple’s Plasticky iPhone 5c to be Discontinued in 2015

There have been many voices saying that Apple’s polycarbonate 5c was a flop, despite the fact that the device has managed to bring in good sales. Now the new iPhone 6 and the bigger iPhone 6 Plus is in town, it seems that Apple is ready to say goodbye to the plasticky iPhone 5c.

According to MacRumors, who is citing reports coming from far-East Taiwan’s Industrial and Commercial Times, Apple is set to discontinue the iPhone 5c at a certain point in 2015. The handset was Apple’s idea of a “budget iPhone” and it was meant to target emerging markets like India and China.

Apple’s suppliers Wistron and Foxconn will gradually decrease the production of the device, which is said to come to an end in the middle of the next year. This is on par with KGI Securities analyst Ming-Chi Kuo, who said recently that the production of the iPhone 5c and the iPhone 4S would end later in 2015 after promotional plans will have expired.

At the moment, the iPhone 5c is available in a single 8GB configuration alongside the iPhone 5s, iPhone 6, and iPhone 6 Plus. Apple will stop production of the iPhone 5c to direct consumers to the newest iPhones, all equipped with a Touch ID fingerprint sensor.

Apple’s iPhone 5c was reported to score lower-than-expected sales after its debut in 2013 as the flagship iPhone 5s proved to be much more popular. The same thing could be happening now, as the iPhone 6 is deemed more popular than the iPhone 6 Plus. But it seems that this time Apple has dramatically readjusted its strategy.

Instead of offering a ‘budget iPhone’, they have instead opted for a premium iPhone 6 Plus, with a bigger size which also comes with a bigger profit margin. As always, smart strategy from the bright minds at Apple to make even more money.

As for the iPhone 5c, even if it wasn’t exactly a failure, since it did see good sales especially among teenagers and younger users, it’s safe to say that nobody will miss it.