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Lazada partnered Samsung and Unilever to strongest in Southeast Asia

Tinuku ~ Lazada teamed up with Samsung and Unilever to strengthen the e-commerce giant in Southeast Asia. Lazada further strengthens its position as a pioneer and leader in the online store industry in the first half of 2017 in a strategic partnership with leading FMCG Unilever and tech giant Samsung.

Lazada built a business partnership with Samsung in May covering various initiatives to ensure all Samsung products such as mobile phones, TVs and other home appliances are available and readily accessible by all Lazada consumers in six Southeast Asian countries.

Samsung made the first step by offering bundling Samsung Galaxy A series, big discounts for TV products to free shipping for various household electronic products during May 29 to July 2.

Partnership is an important step to provide the best for consumers to more easily find and get Samsung's product range guaranteed Samsung Electronics Indonesia in Lazada.

"In addition, free shipping to all regions in Indonesia, consumers will be able to more conveniently shop for Samsung products in Lazada from anywhere," said Florian Holm, Co-CEO of Lazada Indonesia, in a statement on Tuesday, June 13, 2017.

Late last March, Lazada and Unilever have officially signed an agreement to build the first end-to-end partnership for the e-commerce industry in Southeast Asia that is expected to increase rapid growth for both companies across the region.

"This partnership with Unilever is a new step in Southeast Asia's e-commerce map. Unilever as a global brand and we have a platform to support online," said Holm.

Unilever's regional commitment will also have many positive impacts on the overall ecosystem of the digital industry in Southeast Asia. In Indonesia Lazada has partnered with Unilever since 2013 and continues to develop strategic partnerships with the official opening of stores in 2016.

Since March, Unilever has a flagship store that oversees various brands by providing more than 600 types of products on the Lazada page. Unilever also presents exclusive limited edition products from Pond's and Vaseline at a discount of up to 40 percent.

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