Boys’ swimming shorts with a conscience from Love Brand & Co

They’re gorgeous, functional and are just for the boys. If you haven’t already fallen in love with these swimming shorts, you will when we reveal the feel-good factor that drives their manufacture.

British luxury swimwear label Love Brand & Co has launched a fantastic collection of swimming shorts for boys and men. They’re made from quick-dry fabric, have a relaxed but tailored fit and finish above the knee, making them great for fun in the water. They also come in a great range of block colours and clever designs that translate well into either boys’ or men’s swimming shorts.

But here’s that bit of information we promised earlier. Five per cent from the sale of each pair of these shorts is donated to ensuring the survival of endangered elephants in the wild. Bet you didn’t see that one coming – it’s literally, trunks for trunks!

Love Brand & Co actively supports the Elephant Family, which was founded by Prince Charles’ brother-in-law, Mark Shand. The men’s swimming shorts have a little nod to the charity project, with silver tusks adorning the ends of the drawstrings.

The boys’ shorts come in sizes to fit children from one to nine years old, and cost £69. The men’s shorts cost £119, and Love Brand & Co has free worldwide shipping.

Anita Butterworth

Anita lives in country Victoria and devotes her time to two beautiful, boisterous boys, writing for Babyology, working as a television journalist and possibly the best husband in the world (usually in that order). She can decipher the handwriting of a preschooler and stop brotherly brawls single-handedly, all while masterfully sipping freshly brewed Earl Grey.