Great companies can failnot because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations"disruptive technologies" that create the products and opportunities of the future.

Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be comingand how to respond for success.

Other Titles by Clayton M. Christensen:

About the Author

Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at Harvard Business School and the architect of and the world’s foremost authority on disruptive innovation.

About the Narrator

Don Leslie has appeared on Broadway, off Broadway, and in regional theaters throughout the country. He has been heard in thousands of commercials, promos for all the broadcast networks and most cable stations, political campaigns, movie trailers, and over fifty audiobooks.

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