Wednesday, March 25, 2009

The "Attractive " Agency

Most people have heard of The Law of Attraction. Essentially, it says that whatever you focus on in life you will draw or attract to you. Your thought process is like a magnet.

If you focus on the negative -- lack, limitation and scarcity -- that is what you’ll get. If you worry about the next client who will cut the budget or put the agency on hold – that’s what will happen.

Conversely, if you believe (truly believe) in abundance and prosperity you will attract abundance and prosperity. If you focus on the next client you will win, rather than the next client you’ll lose – guess what? You will acquire a new piece of business or increase business from one of your existing clients.

Now, think about “attractive” people. They draw to them others who want what they have. And, they do it easily, seemingly with little effort. They are “magnetic”. Attraction is success without striving.

So, my theory is that there can be such a thing as an “attractive agency” – an agency that attracts to it their ideal clients, their ideal people, and their ideal reputation -- an agency that succeeds without striving, even in tough times.An attractive agency

Over-responds to every problem and turns every event into an opportunity

Under-promises and over delivers – always

Masters its craft, innovates for sheer joy, invents new ways to work

Derives its strength from who it is rather than what it does

Is unconditionally constructive and sees perfection not problems in staff and client

Pie in the sky? Perhaps. Perhaps not. Any attractive agencies out there?

1 comment:

Thank you for these simple reminders about how to do business and about how to attract it! I love it and had to practice each of these things this week in response to a small client problem. Choosing to face the problem with a smile and turn it into an opportunity pleased the client and reinforced that they are in good hands with us.

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About Me

Hello. I'm George Rosenberg and I advise owners and senior management of public relations and integrated communications firms on how to grow and develop their firms and run their business more effectively.
I am fortunate to work some of the fastest growing and best-known small to mid-size firms in the country, helping them develop a vision and strategic plan for their agencies and then working with them on leadership, strategic planning and operational issues, as well as coaching key members of the firm in leadership and management development.
I also coach individuals who are in career transition, who are motivated to start or grow their business, or who want to get to the next level in their career.