ISOLA DESIGN DISTRICT #MDW18

For the upcoming 2018th Milan Design Week, Isola Design District is coming back: young designers, artisans and emerging brands will be part of the Isola neighbourhood with exhibitions, installations, workshops and events from the 17th to the 22nd April.

Playing with “Isola” (island) meaning, Zup Design, in collaboration with the award-winning designer and creative director Marco Williams Fagioli, got inspiration from the iconographic tradition of piracy, to create a strong and recognizable brand identity represented by a crusader flag. The brand new image wants to communicate the spirit of a young and rebel district, marked for its strong experimental footprint and opened to welcome young designers and innovative projects. The common thread among the expositions will be the theme, defined in two words, Rethinking Materials. The goal of the organization is, indeed, to showcase projects that have highlighted the versatility of certain materials: using them for the first time in this field, with an application different from the traditional one or in projects with a focus on environmental sustainability. Compared to last year, the local activities and symbolic places of the neighborhood involved will increase, expanding the district perimeter.

The headquarter of Isola Design District 2018 will be Stecca 3.0 completed by a main info point and a press lounge set by RivaViva. The ground floor will include Latinoamerican design exhibition organized by eiDesign in collaboration with Lacod.org and a team of 10 Latin American designers. In the outdoor area of Stecca 3.0, just in the shade of Vertical Forest Skyscraper, visitors will find couple installations: URBAN CLUB, a project that aims to evaluate possible future scenarios of public space: a collection of contemporary furnishings for public spaces completely renewed. The other installation will be a 3D Printed Playground – project by Caracol Studio – which proposes the live creation of a playground for children, whose components will be printed in 3D by a robotic arm using 100% recycled and recyclable materials.

For the first time this year, Palazzo Lombardia will take part to the Milan Design Week. This amazing location will welcome several projects, among them Glimpses of German Design Trends, a project realized by Camera Di Commercio Italo-Germanica and sponsor of the event. Furthermore, the 39th floor of Palazzo Lombardia will be opened all week long and will host the Design Answer exposition, organized in collaboration with ADI Lombardia. The show will involve a selection of prize-winning design pieces won through different editions of Compasso d’Oro.

At Spazio Maraniello on Viale Stelvio 66, Brut, a group of six emerging designers from Belgium, will make his debut in Milan Design Week with Bold Movements & Emotions Beyond Functionality. The components of the collective Ben Storms, Bram Vanderbeke, Cedric Etienne, Charlotte Jonckheer, Linde Freya Tangelder and Nel Verbeke chose coal as the main element of the exhibition. At Giuseppe Pero Gallery, on Via Porro Lambertenghi 3, visitors will find another collective, this time Italian-Brazilian: Giorgio Bonaguro, Ronald Scliar Sasson and Gustavo Martini, who just won the Next Generation Designer of the Year by Wallpaper * and Officine Panerai. Here the main material will be marble.

At Spazio RivaViva, in addition to the exclusive woodwork furniture designed by the historical brand, the furniture created by the designers of “Scuola di Sarajevo”- signed by characters such as Salih Teskeredzic and Mustafa Cohadizic – will challenge for the first “RivaViva Eco Awards”, a prize to assign to the best ecological furniture. An event where design, health and sustainability are put into competition. Source, which has already been one of the protagonists last year, this edition will be in a new location, ZonaK, on Via Spalato 11. Here Source will present Lovely Waste, an exhibitive event on circular economy, sustainability (product and process) and technology, which will have as main protagonist a project on the recovery of waste production developed for the Tuscan company WooClass, manufacturer of wood glasses. With recycled materials has been produced also the bottle of Vodka AnestasiA, designed by the eclectic New York-based designer Karim Rashid, which will be exhibited in the Headquarter’s lounge area. Of course you can also try the vodka, thanks to the drinks made by our bartenders and the dedicated event on Friday 20th, with DJ Set by AFTERJESUS B2B.

The aforementioned events are just a selection and among these, the first one you cannot miss is the Opening Day expected for Tuesday, April 17th: all the locations around the district will stay opened until, at least, 9pm. The Headquarter will officially open its doors to visitors with two speeches, welcome drinks, two live concerts and two DJ sets until midnight. On the same day, you will be able to visit the Palazzo della Regione, including its Belvedere, from 6pm to 10pm, to discover all the dedicated installations.

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