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Can Social Media Marketing deliver effective results for my business?

Social media provides business owners with the power to receive feedback in real-time and communicate with customers in real-time. It’s no surprise that with millions of prospective customers from all over the world using Facebook, Instagram, YouTube, and other social networks each day, business owners include social media marketing into their overall marketing strategy alongside their website, blog, and traditional media. It is important to understand the pros and cons of using each social network, and what’s involved in maintaining or resourcing your business presence on them. Your online footprint can stick around for a long time so don’t underestimate how this can affect the perception of your brand in the marketplace.

How does social media fit into your overall marketing strategy?

What is your purpose is for utilizing social media? What do you hope to achieve for your business by using it? It’s really important that you identify your purpose for getting involved in social media (or any other marketing activity for that matter). You need to work out why you are taking part. What do you expect to achieve? Do you simply want to build brand awareness, engage with your customers or identify new sales opportunities? Remember to be realistic about what you believe you will be able to achieve.

Which social media tools should I be using?

With so many social networking sites, apps, and SaaS tools available, it can be difficult to narrow down to the best ones for marketing your business. Think about where your target audience would most likely see your messaging and tend to connect with you. Also, think about – and be realistic about – the amount of time and resources you’ll be able to commit to maintaining and administrating your presence on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube…see what I mean? When choosing which platforms are right for you, you might just find that some are a better fit than others. You must be willing to devote the time needed to come up with fresh, new content. So it is important to consider whenever you have the time and the resources to effectively manage your social media presence.

How do I create quality content for social media?

Once you decide the best tools for the job, carefully consider the amount and quality of information you want to share on your chosen social networks. Remember…the internet is forever! Your content will likely stay online for a long time, so make sure it’s accurate and reliable information that’s valuable to your target audience.

How do I measure ROI on social media?

The introduction of web and mobile user tracking and analytics tools also brought with it the ability to more easily measure the success of online marketing and advertising campaigns. However, the nature of social media means that you might not always be able to see the results of your campaign right away. Your social media efforts may allow your customers to ask more questions or further engage with your brand or product. It’s all about relationship-building, so it can take time to build brand loyalty and repeat sales – your social media activities may not have an immediate impact on sales that can be easily measured, but where there is quality, enticing content, success follows.

Do you have an idea for the next great mobile app? Perhaps a new social networking platform? A revolutionary instant messaging app? Anything to knock the crown from atop Mark Zuckerberg’s head? Regardless of what type of mobile app you’re planning to build, if you seek to either engage with more consumers (good idea!) or increase the exposure of your web service, or just creating a new product like a mobile game, you’re on the right track. However, a major problem for any app creation process is deciding the correct roadmap for the new app. You can either rely entirely on a professional iOS and Android app development agency, like B2 Web Studios, to design, develop and deploy your native mobile app or Progressive Web App from start to finish, or read through these helpful recommendations on what to avoid if you’re thinking of rolling up your sleeves and developing your own mobile app:

One Platform at a Time

Apple’s App Store and the Google Play Store are highly competitive marketplaces (to say the very least!), with millions of free and paid apps competing for user downloads on both iOS and Android. Companies who want an Android app developed right alongside a new iOS app may wind up doubling development costs and losing focus on the app’s overall user experience. Building an app on one platform first – typically for iOS, or as a Progressive Web App (PWA) – is the best way to “test the waters” before moving ahead with new platforms or app features. This is referred to as a Minimum Viable Product (MVP), getting at least something published in the App Store or in the hands of your users as soon as possible…version 1.0 of your app!

In addition, launching on both iOS and Android at once can make changing the app structure, design or functionality more difficult, as you’ll need to duplicate these efforts for multiple platforms, increasing cost and time spent. It’s generally better to finalize an app on iOS and have a couple of iterations prior to developing an Android version. Remember that Instagram had over 30 million iOS users long before they moved to their Android version.

Intrusive Ads are a Turn-Off

Sure, in-app ads are great for monetization of your app, especially if it’s a free download. Venti vanilla lattes aren’t gonna pay for themselves! Ads can help significantly offset development and maintenance costs. But imagine those your loyal users suffering through full-screen video ads or pop-up image ads. They can slow your app’s performance and even cost you that coveted five-star App Store rating! That said, you can still display ads while ensuring they are don’t annoy your users. How do you advertise or monetize while ensuring your UX (user experience) doesn’t go down the drain? Testing is the answer – make sure the appearance of the ads is customized with user experience in mind, to not compromise your app’s design or performance.

Mobile Apps are Not Simply Downloadable Mobile Websites

A mobile app isn’t a watered-down version of your website chillin’ on the App Store, they’re fundamentally distinct in the size, functionality, and scope, not to mention user expectations. Some think that their app ought to look or function identically to their website site, lest it is somehow less valuable. That’s completely untrue. Native mobile apps, hybrid mobile apps, and even Progressive Web Apps (PWA’s) are significantly different from their website cousins. The advantage of increased accessibility to the device’s hardware and scope for complete mobile customizations set it apart, so let your imagination run wild to create the next great, game-changing app. Or, even better, work with B2 Web Studios to get your app idea off the ground!

Launched in 2003, WordPress is now the world’s most popular blogging platform. It is used as a powerful website creation tool and a content management system (CMS). It is free and an open source tool originally designed for bloggers. The blogging tool is based on PHP and MY SQL. From its launch in 2003, this simple blogging tool has evolved into a powerful CMS and website creation tool for millions of users around the world. According to the latest statistics, almost 19% of the world’s top 10 million websites are using a WordPress platform. In total, the number of websites using WordPress is now over 60 million.

WordPress is still basically open source blogging software that allows beginners to start their own blog in only a few simple steps. As the free and open source WordPress.com software allows upgrades, the simple blogging software is now much more than just a blogging platform. The software allows users and programmers to add and upgrade their account with personalized domain names, video storage and custom CSS.

WordPress Account Types

There are two types of WordPress accounts, those hosted by WordPress.com and a self-hosted WordPress.org that will need to be installed on your own hosting account. Some of the basic highlights and differences between the two types are as follows:

WordPress.com

It is hosted by WordPress for FREE (although some optional upgrades are charged) and allows users a number of different upgrades and better content management options. WordPress handles the hosting service and the blogger only needs to concern themselves with providing the content. The hosting service includes security features and backups. It also allows you to upgrade to your own custom domain. WordPress.com allows users to choose from a wide range of themes or create your own custom theme for your website.

WordPress.com also allows users to integrate their website or blog with the top social media networks like tumble, Facebook and Twitter. Some of the other features included are statistics, sharing and polls. In case you require help, there is a large resource center available that can provide detailed guides to WordPress.com users for almost any issue … major or minor.

WordPress.org

If you are signing up with WordPress.org, you will be responsible for managing your own content, as well as hosting your website or blog on your own. This means that you will have to find a paid hosting company to host your website with regular backups and maintenance. Most security features are also provided by the hosting company with this option, instead of by WordPress. Just as with WordPress.com, WordPress.org allows you to build our own features using scripting languages like PHP and CSS. Unlike many built-in functions provided by WordPress.com for sharing and other features, you will need to install plugins if you wish to add different functionalities to your website using WordPress.org.

There really is a huge difference between both accounts and understanding these differences is important when choosing the right option for you. Overall, WordPress.com is usually more suitable for beginners, bloggers and small business owners who are interested in free services, whereas WordPress.org may be a better solution for larger companies that are interested in more customized websites, extended features, e-commerce functionality, and better security. Most businesses that want to have complete control of their website, due to security or monetary reasons, choose to go with the WordPress.org option.

One amazing fact about social media marketing is that markets and brands can move and scale with incredible speed. Most social media brands are created to position and market a particular product. The scale of the market makes it evolve and reposition. Think of the car industry of years back: two great giants of this era were Henry Ford of the Ford Motor Company and Billy Durant who created General Motors. Both understood that the original market would depend upon low price. Durant also felt that the low price should also have variant brands to target different groups. Henry thought that price was the key and he created a world class brand in the Model T. For a time, Henry’s bet was the correct one.

The market evolved over time. As the decade of the 1910’s progressed a middle class developed. With more resources available, people began to want more than just a low price in a car. The variance of income created different targets for the car. This created the necessity for the car to be branded in different ways. Luckily, for GM, Billy Durant had created these different brands. In the General Motors model, Chevy was the entry level for low-income people. Pontiac was the next level. This is for people who start a job and start receiving early career promotions. For the mature mid-career there is the Oldsmobile. For those people know on the fast track there is the Buick. Finally, for the people who have made it, there is the Cadillac.

I think the GM model is the model that modern social marketing should follow. Different income groups define their products in a different manner. The brands help them define themselves. This is the beginning of what is called the “umbrella” brand. This is several brands of the same product, under the roof of one company. It is this strategy that allowed General Motors to overcome a seemingly insurmountable lead by Ford in the 1920’s to become the pre-eminent brand in cars. What are the benefits to having an umbrella brand in relation to having just one big brand like the Model T.

As in the case of General Motors, a big benefit is MARKET GROWTH. There is strength in numbers. With many brands, like the GM family, there is constant engagement with the General Motors brand, instead of the singular General Motors “car”. As in the GM case, no one brand can control the entire market. This is the genius of Albert Sloan. It was Albert Sloan that has taught marketers the importance of targeting, segmenting, differentiation, and branding. This is in clear contrast to Mr. Ford’s assertion that you can have any color you want as long as it is black.

Multi-brands PREVENT BRAND EXTENSION. In 1923, there were many car companies, most with one brand. By having multi-brands, Mr. Sloan was able to consolidate the market and to dissuade the smaller struggling companies not to extend their brand and to get out of the market, allowing General Motors to concentrate on Ford.

Multi-brands PROTECT THE BRAND IMAGE. Everyone knows that Chevy, Pontiac, Olds, Buick, and Cadillac were General Motor brands. Each of the cars contributed to the GM image. Ford’s singular brand in the Model T worked against Ford. Because it had only one brand, Mr. Sloan was able to portray the Model T as a brand “built by farmers for farmers”

Healthcare app development is shaping the future of medicine more than healthcare app development. Fueled by fast advancements in mobile technology, artificial intelligence (AI), and the Internet of Things (IoT), medical apps are giving life to innovative solutions not even possible a few years ago.

As a result, healthcare mobility is accelerating at an unprecedented rate. In 2018, leading medical publication Physicians Practice conducted a Mobile Health Survey of its readers. It found that 75.9% of its respondents utilize mHealth solutions on a weekly basis. And three out of four of its readers believe mobile apps are now a staple in modern medical practices.

In 2017, the global mHealth solutions market was valued at $21.3 billion. By 2025, this is anticipated to reach $151 billion. It’s undeniable that there are profound opportunities for organizations in this space. But building a proper solution can be a complex and arduous process.

In this post, we’ll walk through some vital healthcare app development tips that every innovator should know.

Find a Specific Problem That Actually Needs Solving

When it comes to healthcare mobility, there are a variety of categories you can venture into; workflow process improvement, management of medical records, portals for patient care, appointment booking, self-diagnosis, and nutrition apps name just a few.

Regardless of which type of medical app you focus on, it’s imperative that your creation solves an existing problem. No matter how sophisticated, accessible, or innovative your app is, its ability to gain traction and thrive is severely stunted if it does not address a specific issue. Figuring out the purpose of their solution is the first step every healthcare app developer should take.

Elegantly tackling a prevalent obstacle in the medical industry ensures that your app is a sustainable solution and makes it easier for it to stand out in the market. Before going any further, identify the tangible problem your app is supposed to take care of. Then approach this situation from the other side. Ask yourself, what is the most efficient and effective way to solve it?

Identifying Your Target Audience

After you’ve discovered and evaluated the issue your medical app is solving, it’s time to identify your target market. The clearer you are on your target problem, the easier this step becomes.

For example, if you’re developing a telehealth app, it must be built to work seamlessly for both patients and providers. If you’re working on a self-diagnosis app, it must come equipped with all the tools and information necessary to streamline the process for the average layperson. They should be able to understand and operate the app without the need to consult a medical professional.

Identifying your target audience greatly informs your app development and design. It also empowers you to optimize your app’s value for target segments of your market.

Let’s say you’re working on a remote monitoring app. Key users of your solution would obviously be physicians and patients. But dig deeper into this. A growing geriatric population and the rising prevalence of chronic diseases means a substantial portion of your users could fall into either of these categories. On the flip side, you’ll have doctors who are specialists in these and related fields utilizing your app. Knowing all of this allows you to better cater to the interests of your target groups.

For bonus points, you can take this process a step further by consulting professionals and industry insiders who have an intimate understanding of the healthcare landscape. A lack of clinical or industry knowledge is one of the main causes of medical app failures. Users are quick to realize if your app lacks authenticity or expertise.

So after you’ve identified your target audience, get their input. The insights and understanding that clinicians or patients provide can profoundly improve your final product.

Prioritize Simplicity, Scalability, and Sustainability

One of the biggest challenges facing medical app developers is making something that’s both user-friendly and sustainable. Put simply, every successful app not only looks good but functions seamlessly.

And with all of the information you’ve gathered in tow, you can accomplish this much more effectively by tailoring your app’s features and functionality accordingly. For instance, if you’re building an app that accesses medical records, efficiency in flow and connectivity to different record-keeping systems are paramount priorities.

Regardless of your niche, focus on making a healthcare app that can not only accommodate new users easily but also has room to grow. It’s almost inevitable that you’ll want to add new features in the future; this prevents your app from becoming outdated. To do this, develop iteratively.

Iterative methodologies like Agile software development are behind the success of the world’s best software. It allows your team to break colossal projects down into bite-sized chunks and add features one by one.

It also allows you to identify your minimum viable product (MVP), the most basic iteration of your medical app that can function in a production setting. MVPs are far from the endgame as far as healthcare app development goes. But they allow you to gain priceless customer feedback faster and start incorporating features that users actually want.

An MVP coupled with an iterative process enables you to future-proof your solution. Together, they shine a light on what produces the most value for your users. Feedback can result in a plethora of possible features. You may find that gamification in the form of badges greatly increases user participation. Or maybe you’ll start looking to AI for simplifying the most complex processes of your app.

Whatever type of feedback you get, it’s important to remember that it always helps to point you in the right direction.

Make Your Medical App Accessible

Accessibility is a core component to achieving widespread use of your healthcare app. Without taking the right steps to make it approachable and reachable, your app could go completely unnoticed by the community you’re targeting. Strive to make it as easy as possible for your end user to find and download your app.

If your user group is discretely defined, you may find that a download link or listing on a major app store suffices. But if your target group is larger and multi-faceted, it may be a prudent move to get your app on private enterprise app stores that health organizations or facilities use.

Besides digital accessibility, it’s crucial that you consider physical accessibility as well. Your target hardware should be taken into consideration early on in your medical app development process. It’s common for app developers to target more than one platform. You may decide that a desktop platform in addition to tablet and smartphone counterparts is a necessity.

If you are diversifying the avenues that people can utilize your app on, it’s important to be cognizant of how each one affects user behavior. The way that smartphone users interact with your app can be radically different from how tablet or desktop users do. This becomes more nuanced when you consider the actual problem your app is solving.

For example, on-demand doctor apps are more likely to be used on smartphones for their speed and convenience. On the other hand, enterprise healthcare mobility solutions are more likely to be accessed on tablets, which can accommodate for features than smartphones.

Each platform usually doesn’t merit its own unique build of your app; often, apps developed for smartphones can work on tablets quite seamlessly. But it’s still important to be aware of the subtle differences. They can become bigger problems down the line. Besides this, customizing your app to each platform allows you to leverage the unique strengths each one possesses.

Interoperability Is Imperative

When developing healthcare mobility solutions, interoperability is one of the most important factors to consider. Interoperability refers to the ability of systems, devices, products, or applications to effectively connect, communicate, and coordinate with each other.

You’ll want to ensure your medical app can interact with all of the necessary information systems and software applications in a typical healthcare facility ecosystem. At the very least, this includes existing clinical management systems utilized by hospital staff and can become more detailed depending on your app’s use. Great healthcare apps can exchange data and use it to improve patient care without any extra effort needed from users.

Today, many enterprise healthcare mobility solutions such as medical scheduling software rely on the cloud to facilitate interoperability. But some hospitals still leverage traditional hosting methods and even standalone software installation to circumvent the often exorbitant costs associated with cloud hosting. In this case, you’ll have to build a compatibility layer into your app for it to function with the existing setup.

Incorporate APIs for Efficient Information Exchange

Application programming interfaces (APIs) are processes, tools, or routines that execute specific tasks with software. They’re commonly used by both advertisers and social network apps to pass information in a continuous way.

They play an integral role in healthcare apps by ensuring that medical records are accessed by the correct users. APIs make it possible for patients to have more control over their data while giving healthcare providers the ability to access records in one consolidated, convenient place.

When users log in to your app, API requests support authentication and connect your device to a remote server. For patient care and engagement solutions, you’ll most likely need to add API components that authenticate your device prior to accessing the patient’s repository.

On top of this, you’ll also probably have to add APIs from suppliers and vendors to simplify workflow. It’s important to note that not every API is third-party accessible.

Design a Delightful User Experience

If your medical app lacks usability, it won’t be long before users abandon it and your traction slows to a crawl. No other aspects play more of an integral role in shaping the outcome of your app than your user interface (UI) and user experience (UX). This makes sense when you think about it. In healthcare, both patients and doctors dedicate an enormous amount of time to entering data frequently.

While hammering out the details of your UI/UX, simplicity is the keyword to keep in mind. Designers are really advocates for users. So it’s important for them to deeply consider how people are engaging with the app. Because patients and doctors will be spending a lot of time on your medical app regularly, emphasize ease of use.

Poor interface planning, complex user flow, and unintuitive CTAs will do nothing but take users away from your healthcare app. Instead, prioritize design that delights. Great design is intentional, balanced, and relevant. it should always add positive aspects to the user’s overall experience and foster productive results. Anything that takes away from this or causes the users to stray off course doesn’t need to be included.

Legal Compliance & Security Are Crucial

Far too often, healthcare apps fall to the wayside because they fail to comply with legal requirements and security standards. Wherever you are releasing your app, make sure it complies with the set standards in that location. For the United States, medical apps should comply with HIPAA Rules and Regulations.

Strong cybersecurity goes hand-in-hand with being HIPAA compliant. There are several practices and tools you should employ to ensure the safety and privacy of your users.

Today, many medical app developers also avoid storing app data on devices for extra security measures. Unfortunately, many clinical management systems also limit the number of simultaneous API requests. As a result, apps often turn to app servers for data storage purposes.

But these servers focus on speed and efficiency, not security. And data transfers between devices and servers are susceptible to interception by nefarious organizations and individuals. If your healthcare app exchanges sensitive information, consider utilizing end-to-end encryption and secure communication channels. Both can help tremendously in negating data breaches.

What’s Your Monetization Model?

Finding an effective monetization model can be hard for any type of app. But when it comes to medical apps, the difficulty is increased substantially.

As tempting as it may be, do not turn toward a subscription model initially. Building a strong user base can take a lot longer than you think. Instead, consider other methods for generating revenue. Introducing certified content, gamification, and freemium subscription plans are all fair game. And when just starting out, in-app advertisements can be a promising avenue.

When considering revenue generation models, take a step back and really analyze the kind of healthcare app you’re creating. Many monetization models don’t fit with certain types of medical apps. Don’t rush this part of your development process. With some due diligence, you can identify a monetization model that aligns with your app without diminishing its value and effectiveness.

Put Your Healthcare App to the Test

Testing your app multiple times before end release is essential to avoiding errors. It helps elucidate discrepancies that are often easy to miss. Plus, you cannot truly understand how well your app performs without testing aspects like cross-platform support, security, regulation compliance, and scalability.

For healthcare mobility solutions, releasing an app without proper testing can lead to fatal consequences. Whether you’re doing manual or automatic testing, ensure you evaluate your app’s performance in regard to the following factors:

Better Medical Apps = a Healthier Future

The healthcare mobility market is growing at an unprecedented exponential rate. Elegant technological solutions are making way for improved patient and provider engagement, which in turn cultivates better health outcomes.

Mobile medical apps are the future of the healthcare sector. And it won’t be long before they are the foundation of every modern medical ecosystem. Whether your app focuses on medication adherence, remote patient monitoring, or medical record management, we hope you’ve found these tips for making a healthcare app helpful.

Ultimately, market need, usability, and user-friendliness will determine the fate of each medical app. By taking these tips to heart and building the best app you can, you not only increase your chances of achieving success—you also help create a brighter, healthier future for each person that uses your app.

Magento is the shopping cart which makes online shopping extremely easy for the users and is indeed the smartest and the most robust ecommerce platform to make the life of an individual easy. An ecommerce website is a viable option for the online businesses looking to facilitate transactions and sales online. Transactions can be transported out easily and conveniently when you design an ecommerce website. Not only your prospective buyers can gain information on your products and services but also they can proceed towards making purchases. If you wish for innovative, functional, creative shopping cart, you may consider Magento ecommerce website development services.

Magento is a platform which offers creative shopping cart system to simplify the process of sales. Your ecommerce shopping site will also appear attractive with this option. Not all the ecommerce platform is considered secure but this one is reliable and secure among the competitors.

Why is Magento thought to be the best?

You may confidently consider this particular platform for your ecommerce website development because of following reasons:

· It is the best open source platform for the ecommerce website. If you are looking forward to ecommerce website development services, you must go for Magento website development.

· Since the source code here is chosen to be 'public', anyone can look up the code and read it. Thus, we may say that it offers transparency.

· It is flexible and highly scalable

· It is acknowledged worldwide and is thought to be the finest shopping cart system

· The feature rich platform is used extensively across the globe.

Ecommerce website for an optimized presence online

The use of an ecommerce website has greatly improved or enhanced in the recent times. For instance, credit cards can facilitate easy payment and seamless transaction online. The popularity of the ecommerce site is increasing due to the advancement, innovativeness in the realm. A lot many ecommerce website development companies deliver well designed, attractive, innovative and appealing websites at reduced costs. They are much easier to navigate to bring you more sales. Service providers and professionals ensure that websites function in an error-free manner with the help of support based and advanced application software. The application functions all the time without any need for human intervention. It is important to choose the best service provider for designing an ecommerce website.

Tips on choosing the service provider

If you are looking to avail the best service providers, you may follow the below stated tips:

· Creativity, capacity and the level of specialization : You should look for a company which is professional and bears experience and expertise in delivering the service. Check out the portfolio or the past work accomplished and get to know about the capacity of the company. Visit the blogs, collect references and talk to the past clients.

· The kind of services offered by the firm : You must go for a service provider who can offer you an array of services to optimize your website and web content. It must utilize pay per click, search engine optimization to boost traffic to your site.

WordPress is software code that will make you look like an expert web developer. Once installed the software will allow you to build and maintain a website or blog with ease. It was first created to make it easy to set up a blog.

Over the years programmers have extended and improved its capabilities, making it a tool for developing more than just blogs. In order to use WordPress it must be installed on your host server.

Here is a list of reasons that you should be using WordPress.

1)It's Free

What can possibly be better that getting something for free? Not only is the software free, but you can get all sorts of add-ons that will enhance the appearance and functionality of your web site.

2) WordPress has pre-made designs to use

You do not even have to think about what you want your new site to look like. Finding a great looking WordPress theme is easy since there are thousands of template templates to choose from. Once you upload your theme 75% of the design step is done.

3)No special web editing software needed

This is great. After you log onto your site you use only your browser to create and edit new web pages or your blog. You do not have to learn HTML or other code like java or CSS. The WordPress editing interface is very easy to use. It works a lot like simple word-processing software.

4) Fast posting, updating and comment management

The blogging features in WordPress allow you to update your website / blog frequently, to receive and respond to comments from your readers, and to allow others to subscribe to your site content using RSS.

5)Plug-in

Plug-in are add-ons or snap-on mini programs that give you the ease and flexibility to add different features and appearance to your website. What you would do is install the plug-in you want to use and then just configure it within your WordPress dashboard. Some examples of a plug-in would have been adding a Facebook visitor button to your site. Another would be a SEO (Search Engine Optimization) plug-in that would allow you to add keyword tags to your posts.

If you are new to website building I would highly recommend that you choose WordPress for building your first website.

When it comes to search engine optimization you have to stay up to date with the latest trends and algorithms to ensure you achieve success, so where do you start. 2018 is another year of internet marketers focusing on SEO. Here are a few SEO techniques that you can use to push your business forward this year.

With affordable web development, you can ensure your website meets all the requirements of the top search engines, such as fast to load pages and easy navigation. These are important factors to take into consideration when it comes to your web development and ensure you speak to your developer to ensure that they understand your goals and what you want to achieve, creating a website relevant to your industry that will appeal to potential clients on a daily basis.

From here you need to start focusing on voice search. More and more people are relying on their smart phones and tablets than ever before to carry out searches for products and services that they need. With technology constantly evolving, we have “Siri” and other voice search options on the smart phones that enable clients to carry out online searches without having to touch the keypad. The problem is we don’t speak as we write, so the keywords you are currently using may not reach your voice search clients.

Focus heaving on voice search this coming year and amend some keywords to ensure you reach this audience. The statistics show that twenty five percent of all US Google Users will rely on voice search in the coming twelve months. This includes a percentage of your own target audience.

Another thing you will find this coming year is that Google is going to remain the top search engine around the world. While they hold onto the number one position, you want to ensure you tick all the boxes in terms of what they expect from companies operating online. This includes providing informative content, offers fast page load speeds, easy online navigation and white hat techniques being used that reduces the risk of you being penalised in the long run.

Social media is an absolute must to any company that wishes to succeed in 2018. In addition to having excellent and affordable web development and keeping your website updated and easy to use and navigate, you also want to ensure you have social media accounts to help you reach your audience with confidence. The majority of people these days has at least one social media account and the trend for social media is going to see it continue to grow and boom in the coming years, something every company wants to be a part of.

It is essential that with the year ahead you ensure all the content you publish online is relevant and quality content. The quality of your content, the relevance and the information you provide is all relevant to your ongoing online success. Web development and social media are just small parts of what is really involved and you want to ensure you add value to your clients experience when it comes to visiting their website, your blog or even your social media pages.

Mobile marketing is going to continue to grow in the year ahead, so it’s definitely worthwhile ensuring that you direct some of your online marketing towards this niche market. Make your website mobile friendly and ensure you cater to your mobile clients moving forward.

Finally, don’t forget to concentrate on your local audience and incorporate local SEO into your campaign.