How are you feeling now about marketing your book? A little more comfortable? It’s about to get even more comfortable!

I’m not one of those people who suggest you do something because you “have” to or because it’s the “only way” to get results. I truly believe that if you do something when your heart and mind aren’t into it, your chances for success diminish. Therefore, when I asked my 93-year-old client if he would like me to help him get some opportunities to speak to promote his book, and he said, “I don’t do speaking,” so I didn’t push it. I’ll focus on what he “will” do and we’ll go from there.

So what do you enjoy doing, love to do, feel comfortable doing? How do you like to interact with your readers? How would you like to connect with your readers? You have many choices here, so the goal is to make it fun and easy.

What do you do best: write, talk, teach, listen, act, design, sell…? If you like to write (and I hope you do after just completing your book), there are many opportunities to write to attract your market from articles and blogs to press releases, websites, and direct mail. If you enjoy teaching you can do live seminars and classes as well as online teleclasses and webinars.

Find your best skill and comfort level and choose your strategy to promote your book to your ideal reader. I’ll lay out many of the online and offline strategies in the next installment.