Nov 4, 2009

Email Design for Mobile Devices – The Shortest Intro

To launch a successful email campaign via mobile devices like the PDA or cell phone, a slight modification of the existing email design is needed to customize and address the limitations of mobile devices.

One of the most important tweaks to your email design is how to let your users know who you are at the very start of your email communications. Short but sweet is the motto when it comes to introducing your company or business to your mobile-toting customers. Email design should include a tiny but distinctive logo of your company. The logo has instant recall in readers’ minds, and a consistent use of the logo in your email correspondence will soon make this a valuable identification for your business.

If a logo is not possible, your email design should include a simple title or name of your business in text form that will help readers identify you immediately as the email sender.

Why do you need an introduction in your email design? For courtesy, of course, and to convey an image of professionalism. It also prepares the user for the rest of the message in your email. And at the very least, you are identifying yourself as someone they know, and not just another unsolicited email from another email marketing campaign.