The Twitter Advertising Ecosystem Explained

Twitter's advertising efforts are analogous to Facebook's efforts. They are focused on in-stream ads, and also on leveraging naturally-occurring social activity on the site.

This suggests something of an emerging consensus in social media advertising around the user stream as the ideal spot for ad placements and the focus of new ad products.

As this consensus develops, Twitter is introducing new ad formats and capabilities that are helping marketers and brands reach audiences on Twitter in ways that were not previously possible.

In a recent report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, analyzing each of their principal ad products and concepts behind them, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market.