SMS Audio, a brand from Curtis “50 Cent” Jackson, debuted three new products that will launch over the span of three weeks. This includes two new headphones (SYNC by 50 On-Ear Wireless) and )STREET by 50 Over-Ear Active Noise Control (ANC) Wired headphones) and the SYNC by 50 Wireless Speaker.

According to the release, SMS Audio is “expanding its offerings to allow consumers to enjoy the mobility and convenience of digital music catalogs and streaming services with professional sound quality.”

“SMS Audio is innovating the way people experience music the way it was meant to be heard wherever you go,” said 50 Cent, CEO of SMS Audio. “We want our SMS Audio technology to be available to anyone who wants the best in audio quality and we will continue to develop new products that make that possible.”

The SYNC by 50 Wireless Speaker delivery marks an important move by SMS Audio in broadening its portfolio. The company has included omni-directional 3D stereo sound, professionally tuned 50mm drivers as well as five EQ settings for true-to-life sound with its first device for shared listening. The company has also released two new headphones – the SYNC by 50 On-Ear Wireless and STREET by 50 Over-Ear ANC Wired – that seamlessly adapt to user preferences to enjoy music while on the go. The SYNC by 50 On-Ear Wireless headphones come with Bluetooth 4.0 aptX technology for high quality sound with impressive dynamic range as well as professionally-tuned 40mm custom drivers. The STREET by 50 Over-Ear ANC Wired headphones eliminate unwanted ambient noise and offers the best in studio-mastered sound. Both headphones feature rechargeable batteries for extended play time.

The SYNC by 50 On-Ear Wireless and STREET by 50 Over-Ear ANC Wired headphones are available in cool silver or shadow black for $229.95 and $279.95 respectively, and the SYNC by 50 Wireless Speaker is available in shadow black for $199.95.