Well-respected travel retail executive Laurent Lamotte brings together his wide range of experiences to his new position of managing partner for his new company HERA Latam, an agency of luxury brands in Latin America.

Hera managing partner Laurent Lamotte (right) with Ulrich Lang (left), creator of the Ulrich Lang New York fragrances.Well-respected travel retail execu-tive Laurent Lamotte brings together his wide range of experiences to his new position of managing partner for his new company HERA Latam, an agency of luxury brands in Latin America.

Lamotte’s former roles, ranging from representing the Longines watch brand from the Swatch Group, over-seeing Latin America retail develop-ment for fashion house Ralph Lauren and serving as commercial manager for Puig fragrances in North America and the Caribbean, gives his company the expertise to represent a portfolio of accessible luxury brands, including niche “haute parfumerie” fragrances, writing instruments, and a very selective Swiss eyewear brand, luxury brands with a unique Swiss high complication watch, as well as ultra-luxury with a very established diamond and jewelry French Maison.

“We are proud to represent some of the best brands,” Lamotte tells TMI.

Hera Latam has also a strong partnership with Disney and Marvel watches for duty free in the region, and represents a very established luxury writing instruments company for the local markets.

“My company’s business expertise is based on a strong experience in export sales in local markets and Travel Retail in the Latin America and Caribbean region. Our main driver is to help to build Luxury Brands with a long term perspective, by establishing a solid partnership with the best retailers of the region,” he says.

The company focuses on a very small portfolio of highly selective brands, which do not compete between themselves, with a fantastic growth potential in the Latam region and a long-term strategy and vision. Those brands have a solid historical back-ground, as well as a strong personality which adds some newness in the Latam territory, he says.

The company is named for Hera, the mythological Greek goddess of marriage, women, childbirth, good health and family. As one of the 12 Olympians, she married Zeus and was titled as the Queen of Heaven.

“The very powerful personality of the goddess has inspired the creation of the company,” explains Lamotte.