We found that the demand around probiotic drinks has increased, as the general consumer trend of being health conscious spreads. While the growth of generic searches for probiotic drinks is slowing down, specific products, such as Kombucha, have witnessed a fast rise over the past four years.

Private equity investors would do well to watch the plant-based protein market, along with alternative sports nutrition products, and keep an eye on innovative new startups in the space. It’s an industry on the rise and, like its consumers, is growing stronger all the time.

When Pret A Manger acquired EAT in May, it caused quite a sensation. This was no ordinary private equity investment. Pret announced that its plan is to convert as many of EAT’s shops as possible into “Veggie Prets”, citing the sharp rise in demand for vegetarian and vegan meal options as its reason.

The healthcare wearables market is expected to grow to $60bn by 2023. With the trend in fitness tracking wristwatches, in particular, continuing in earnest, onefourzero took a look at how the wider healthcare wearables market is performing online.

Amongst the top 10 major pet supplies brands, search demand has risen by 38% since June 2018, and in pet food brands specifically demand is up 24%. When we looked at 30 of the leading brands across both supplies and food, we observed an increase of 22% overall.

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