Logically, Monika Deol knew the world didn’t need another make-up brand. But the former Indian-born, Canada-based TV presenter, club DJ, and musician had a hunch that a key demographic was underserved by the beauty industry, and she set out to prove it.

Deol felt that medium skin tones were not as widely catered to as fairer and even deeper ones, leaving Indians, Middle Easterners and Latinas struggling to find the right foundation and concealer shades. “Fair skin is very well served and deeper skin tones are also well served at this time, but all the people in the middle are not. And that didn’t make sense to me because two-thirds of the world’s population have medium skin tones. In north America, we are the fastest growing demographic,” she says.

“I arbitrarily chose Sephora and I charted every shade of foundation they sold. I found that my hunch was right. When I compared the foundation shades to the Pantone skin tone chart, there was a big space in the middle that was not as populated as the left and the right. Then I took out every foundation that was $50 (Rs 3,218) and over. And that gap got bigger.”

So Deol set up Stellar Beauty, a make-up brand catering to every need of women (and men) with medium skin tones. Stellar’s current offerings include a featherweight foundation that gives light-to-medium coverage, and comes in 22 shades. The reason why it’s more likely brown girls will find a match for their specific skin shade is because Stellar stayed away from the traditional way of formulating each foundation shade in either warm and cool tones, but instead caters to a family of undertones like yellow, peach, olive and red.

The line also includes six shades of a pigmented concealer that make the dreaded under-eye grey cast a thing of the past. And in a nod to the Instagram generation, there’s the Cosmic Face Powder in Haze, which is a loose powder that works like a filter for your face, blurring imperfections on the skin.

One of our favourite picks from Stellar are the five Metallic Moon Lipsticks, an elevated take on the metallic lips trend. Try Copper for a polished vampy lip, or give any of your existing lipsticks the Midas touch with Gold.

In a hope to keep her products inclusive to as wide an audience as possible, Deol priced them accordingly. Foundations are $38 (Rs 2,445), lipsticks $22 (Rs 1,416). So far, the line is only available at Sephora’s north American stores. But trust us, it should be the first item on your next US Sephora haul.