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Mardou&Dean was founded in 2007 by Ingrid Bredholt and Patrik Rosenfors. Mardou&Dean aims to express itself through different kinds of arts, focusing on fashion. Inspired by Beatnik culture and literature, constant motion and emotion, is central to the marketing philosophy. ‘Mardou&Dean Jeans’ was introduced to the market in 2007 as a high fashion denim line, with jeans for both men and women. Sweaters and t-shirts were added to the line in autumn 2008. In spring 2010 a complete wardrobe under the name 'Mardou&Dean Souterrain' was launched. Mardou&Dean wants to aspire to a state of mind rather than the dictates of a passing norm.