Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Home Improvement in Romania

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Romanians are more inclined to renovate

Home improvement value sales registered vigorous growth in 2017, given the positive economic context, rising disposable incomes and continuous expansion of the property market. Consumers are resuming renovation activity, having previously postponed it due to income restraints.

The hunger for power tools intensifies

Power tools are in high demand. Romanians prefer automatic solutions in home improvement, since they are perceived as efficient and time-saving, and demand autonomy and flexibility.

New product development boosts home paint value sales

There is rising demand for premium home paint, more expensive products with additional benefits. Local players are increasingly focusing on new product developments which are more efficient and eco-friendlier and pose no risk to consumers’ health.

COMPETITIVE LANDSCAPE

Increasing competition within home improvement

Competition is intensifying within Romanian home improvement and local chains are consolidating their business. Sanex SA remains the leading player, due to its leading positions in floor and wall covering, which gross large value sales, and its specialism in ceramic tiles.

Private label gains further presence

Private label has become increasingly important for the evolution of home improvement. Chained retailers focus especially on products with large potential for growth (eg power tools).

The retail landscape is increasingly dynamic

Chained home improvement and gardening stores account for most home improvement sales in Romania. Consumers have easy access to such retailers and trust their expertise and product quality.

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Home and Garden in Romania - Industry Overview

EXECUTIVE SUMMARY

Good performance for home and garden in Romania

The Romanian consumer is becoming increasingly sophisticated

Home and garden in Romania is fragmented

Chained retailers reign supreme

Home and garden moving in the right direction

MARKET DATA

Table 8 Sales of Home and Garden by Category: Value 2012-2017Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017Table 12 Distribution of Home and Garden by Format: % Value 2012-2017Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022