Midnight Special

Warner Brothers

Midnight Special is an intriguing and immersive story about a boy with special powers. Warner Brothers focused the digital campaign on the 3 groups interested in the boy. His family sees him as their SON, the FBI sees him as a THREAT and the religious group, which his family belonged to, sees him as a SAVIOR. We designed different mood-setting paths based on these 3 groups. Depending on the time of the day, the site delivers 2 different experiences: Night and Day.