This ad campaign from Time Warner Cable is making the battle over Fox's demands for subscription fees very public. But unless one side flinches, a lot of folks could be starting 2010 off without the country's most-watched network.

Right now, News Corp is asking Time Warner Cable to pay $1 per month for each subscriber. If not, they'll pull the plug on Fox content as soon as the current retransmission agreement expires on Dec. 31st. There's too much for both sides to lose for them not to come to some sort of agreement before then, but in the meantime, a plague on both their houses for playing chicken with your House reruns.

The rest of the ad goes on to say:

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At midnight New Year's Eve, FOX has threatened to pull the plug on Time Warner Cable customers—withholding FOX programming unless we give in to their demand for massive price increases.

We think FOX is going too far—especially in today's economy—and we're glad you agree. Over 600,000 unique visitors have gone to our website RollOverOrGetTough.com. And the overwhelming response has been to 'Get Tough.' With your support, we're standing up to FOX to hold down the cost of cable TV.

We apologize in advance for any inconvenience and remind you to visit RollOverOrGetTough.com for the latest information on which channels may no longer be available as of January 1, 2010. There you'll find a helpful guide to alternative sources for FOX programming—so you can continue to watch many of your favorite shows.

And please note that not all programming is at risk in all areas: visit RollOverOrGetTough.com and enter your zip code to see a list of channels at risk in your area. Time Warner Cable is working hard to reach an agreement. WE've offered FOX a reasonable price increase that protects our customers' pocketbooks. But we are not giving in to FOX's excessive demands.