MINI BODEN X ROALD DAHL

“LITTLE DAHLings”

Sometimes a brief lands on our desks and it’s so delightful we don’t actually know how to contain ourselves. Mini Boden x Roald Dahl is just that. This collaboration marks the combined birthdays of Boden [25 years young] and Roald Dahl [his centenary would have been this year] and takes the form of a glorious clothing collection inspired by six of Roald Dahl’s most brilliant stories to go on sale this autumn in the US. Our response was “Little Dahlings”. This campaign showcases the collection in a way that reflects the imagination and eccentricity of Roald Dahl as a storyteller and champions the product in a way that might appeal as much to children as the grownups who would be buying for their “Little Dahlings”. The script has child newsreaders reporting ‘breaking news’ stories using headline incidents from each of the six Roald Dahl tales that feature in the collection. Live footage scenes showcase the product, with a junior reporter filling us in on the action that unfolds behind her, using green screen. We think they’re rather splendiferous. We rather hope you do too.