Phil Barrett, Senior VP and GM at Purch, joins our hosts -- Peggy Anne Salz and Shahab Zargari -- to discuss how mobile publishers can make buying decisions easy and actionable for 'mobile-first' consumers. From the importance of visitor stitching across platforms and devices, to the critical need for metrics that focus on lifetime value over page views, Phil shares best practices and reveals what Purch -- a digital content and services company specialized in helping millions of people make smarter purchases -- is planning next.