Pistol-Packing ‘Iron Man' Promotion

In May, only two states away from last year's mass shooting at an Aurora, Colo., movieplex, management at Goodrich Capital 8 Theaters in Jefferson City, Mo., hired a man dressed in full tactical gear and carrying guns resembling M-4 rifles and 9mm pistols (as "S.H.I.E.L.D." operatives) to greet patrons for the opening of the new "Iron Man" movie. Police were not pleased by the barrage of frightened 911 callers who were fearful that Aurora was happening all over again. Capital 8 manager Bob Wilkins said "hundreds" of customers were entertained by the publicity stunt and that "only a few" were upset.