Entrepreneur: Keep It Simple, Startup

Many entrepreneurs launching products that merge hardware and software share a typical mindset. Everything from the ground up, they say. Just one more feature! And, no, we can’t change course now.

This tendency to want to build everything from scratch and to innovate around every single aspect of a product stems from passion for a product and its mission. While passion is indispensible, it needs to be tempered with rational thinking. The ability to adjust focus and zone in on what’s critical will reduce risk and maximize chances of success. In this article for Entrepreneur, Director of Engineering, JD Albert, offers three pieces of advice to help startups keep it simple.