Security First International Holdings, Inc. announces the addition of a new chief financial officer

HENDERSON, Nev., Aug. 9 /PRNewswire-FirstCall/ -- Security First International Holdings, Inc. (OTC: SFNH) announced today that Robert A. Dietrich has joined the executive management team as Chief Financial Officer. During the Company's first stage of acquisitions and integration of acquired companies, he will also assume the responsibility of Chief Operating Officer. The Company is in the process of an aggressive acquisition schedule and the CFO's duties are so closely tied to operations that Dietrich's duel role is both a necessity and a blessing for the Company.

"Robert A. Dietrich is a professional manager, who has since 1990 has assisted early stage and emerging private and public companies as an investment banker, consultant, officer (CEO/COO/CFO) and director," stated Rod McClain, SFNH's Chairman and CEO. Previously he was CEO of Energy Transfer Corporation, a private bio-energy start up. He has been the COO/CFO, founder and director of Modofood USA, Inc., a patented food microwave sterilization early stage private company. He also is a director of Solvis Group, Inc. He has been a director of Dalrada Financial Corporation since 2000 and served as its CFO and president of three subsidiaries in 2001 and 2002.

Beginning in 2000, Mr. Dietrich was a founder, director and CFO of Knowledge Foundations Inc., an early stage public knowledge engineering software company. He was active in taking the company private by it spinning off and merging the public shell into BSIO2000, Inc. in 2003.

Prior to 2000, Mr. Dietrich performed investment banking and consulting services and served as CEO, COO or CFO of privately held middle market manufacturing and service companies. Previously he was a senior consultant and consulting manager for a regional CPA firm and Coopers & Lybrand.

Prior to CPA/consulting, he was US Navy officer responsible for application systems development for one of DOD's war rooms. He is an accounting graduate from Notre Dame and possesses an MBA from the University of Detroit . He holds a CPA certificate from Illinois.

The Company has made the decision to establish its corporate headquarters in Henderson , Nevada . All administration, accounting and financial reporting will be done from this location. The Company further plans on basing its "due diligence" division in Henderson as well. Based on the Company's business model of "consolidation," this due diligence department will be integral to the Company's continued success.

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About Security First International Holdings, Inc. Security First has embarked on an aggressive consolidation (roll up) business model in the Homeland Defense space. The Company is currently engaged in definitive negotiations with several additional acquisition candidates. The Company is focusing on three specific business divisions; Energy Security; Homeland Security and Agro Terrorism. Additional acquisitions will domicile in whichever of the three business divisions is most appropriate.

"Forward Looking Statements" Written and oral statements made in this press release that are not historic in nature are "forward-looking statements" as defined under the Private Securities Litigation Reform Act of 1995. Generally, the words "believe," "expect," "hope," "intend," "estimate," "anticipate," "plan," "will," "project," and similar expressions identify forward-looking statements. All statements which address operating performance, events, developments or strategies that Elegant Concrete, Inc. (the "Company") expects or anticipates in the future are forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results or events to differ materially from the Company's past experience or current expectations. The risks and uncertainties that may impact forward-looking statements include the following: the outcome of the Company's notification of termination of registration under the Exchange Act, uncertainty whether trading in the Company's Common Stock will continue on the Pink Sheets or any other forum after delisting and deregistration, whether the Company will realize significant savings from the termination of public reporting or successfully re-allocate management resources, and the other factors discussed in the Company's reports filed with the Securities and Exchange Administration.