General Diamonds offering diamond rings, engagement rings, wedding bands, bridal rings, and vast array of beautiful unique jewelry. We are a primary Los Angeles Jewelry District diamond direct importer and specialist in unique diamond rings and a top custom jewelry designer. We will also help you design your own diamond ring. View the discount diamond jewelry collections at the Los Angeles Jewelry District Mart, in the wholesale district “offering prices at 30% to 70% below retail” of the International Jewelry Center in LA (IJC).