One of Finland’s finest, Angry Birds now has over 500,000 million downloads. Half a Billion downloads of Angry Birds?! Crickey!

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It’s no surprise really, given that it’s possibly the first “app” anyone thinks of when talking about smartphones. It’s going to reach even further scales now Nokia is pushing it into their s40 mobile phones (which make up a larger and larger chunk of the 100m a day sold by Nokia.)

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40

hi,folks,s40 bird at store*ovi*com/content/207433

Banderpop

Congrats Rovio!

As a long-time gamer, I’m aware that many consider the game to be too simplistic to keep their attention. But at a time when games developers are trying to find ways to make money out of subscriptions, downloadable add-ons and online passes, and publishers appear to be fighting a war with gamers reselling their games perfectly legitimately, Rovio have nailed longevity.

The game is easy to resume and quit at a moment’s notice. There’s also practically no story element reducing the entertainment value and delaying proceedings with repeated play, or over-complex aspects that put people off returning to the game if they’ve not touched it in a while.

Most intriguingly though, the free content keeps people playing, and being a portable game this doesn’t just help with word-of-mouth marketing, but people actually see others playing it all the time, almost 2 years after release. So it keeps being bought by people picking up new smartphones and remains high on all sales charts. The ‘free’ content is definitely responsible for making money, and now a massively marketable franchise, despite other publishers deciding that doing the complete opposite is the future of the video games.

I’d rather be playing Rovio’s Bounce Evolution if they’d bothered to expand it into a full game though.

BellGo

Good for Rovio. =)

Nintendo-Xbox

It gives hope to other small game companies. It took them 10 years before they had a hit with Angry Birds.