Advertisement
and internet search is economical in time and cost, especially in
recruiting middle level and general employees. The people who apply to
advertisements have some reasons to leave their present companies by their own
initiative. Other applicants are unemployed or new graduates. Highly ranked
people do not like to move through advertisement. You should announce
your positive decision to the applicant whom you want to employ as soon as
possible before another company takes him, because applicants who apply
through advertisements usually contact several companies at the same time.
If an applicant asks when are you going to make the decision, he may be
under pressure to reply to his second choice company. If he asks you for more
time to make his decision, he may be waiting for the answer from his first
choice company.

Every European country has at
least one-two nation-wide quality newspapers designed as advertisement
media. This traditional media is rather expensive. One advertisement costs
EUR 3,000~10,000 depending on its size and quality of paper. Regional
papers are less expensive and suitable to look for middle-level and
general-level people. There are also specialized newspapers, magazines and
periodicals.Much of the medias offers internet advertising for
about one month for an extra charge.

The first
service of an internet recruiting company is a candidates search
from a database. The search fee is usually based on successful
recruitment, in order to gather as many accesses as possible to the database.
It is questionable how many active applicants are included, because the
constant maintenance of a database is enormously expensive. The bigger and
more famous a database is, the more applicants will apply to it, and the more
advantageous it will be to both the applicants and client companies.
Several internet companies are becoming bigger, more oligopolistic, and more
well-known. You should move to another database, advertisement or
direct search, when you can not find a suitable applicant, because
database search is not a positive, active search. Search success fees are
various depending on databases.

The second service
of an internet recruiting company is an internet advertisement
usually for about four weeks. It is much lower-priced than a newspaper by
about 10~20%. Occasionally a few hundred euro bargain is offered.

These services are used either by client companies directly
or through recruitment agency companies including NGM.

Job changing through internet advertisement has been
increasing in the past a few years. A German advertisement research institute in
Hamburg has reported that the ratio of job changing through internet
advertisement and total advertisement was about 10% in 2001 and about 30% in
2002.