The first thing I thought when I saw this trailer for Rob Zombie'sThe Lords of Salem was, oh good, someone's finally made a movie about what it was like to live on Manhattan's Lower East Side in the late 1980s, before things got all handcrafted and artisanal. The second thing I thought was, this clip appears to have little to do with the synopsis for the movie that accompanied the trailer.

Here's what it says:

From the singular mind of horror maestro Rob Zombie comes a chilling plunge into a nightmare world where evil runs in the blood. The Lords of Salemtells the tale of Heidi (Sheri Moon Zombie), a radio station DJ living in Salem, Massachusetts, who receives a strange wooden box containing a record, a “gift from the Lords.” Heidi listens, and the bizarre sounds within the grooves immediately trigger flashbacks of the town’s violent past. Is Heidi going mad, or are the “Lords of Salem” returning for revenge on modern-day Salem?

A previous synopsis described Heidi, who's played by the writer-director's wife, as a "blond rock chick," and the dreadlocks telegraph that much. But I didn't see any reference in the trailer to the creepy vinyl record that, I understand, becomes a big hit in the movie. Instead, I get more of a crust-punk Rosemary's Baby vibe from the proceedings. (Meanwhile, the trailer's soundtrack is reminiscent of the one used in Prometheus teasers.)

As for the goat at the top of the clip, the Lower East Side had them back in the day. Live chickens, too.