Conference Co-chairs:
Simona Botti, London Business School
Vicki Morwitz, New York University
Stefano Puntoni, Erasmus University

The aim of this conference is to foster the exchange of innovative theories and findings among psychologists and consumer researchers coming from different parts of the world. The small size of the conference (max120 attendees), the intimate Villa La Pietra location, the stunning Florence background, and the inspiring keynote speeches from Anne Maass (University of Padova) and Peter Gollwitzer (New York University), should facilitate idea generation and new collaborations.