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Let Our Experience Lead You

As the world's largest processor of DVD, Blu-ray Disc and video game rental activity, Rentrak's Home Video Essentials® is the only source for title-level, weekly home entertainment rental transactions throughout the U.S. and Canadian markets. Applying Rentrak's decades of experience tracking, analyzing and reporting transaction-level data for clients across the entertainment industry, the Home Video Essentials system utilizes the world's largest title database to bring clients the industry's most uniform and easy-to-understand consumer rental activity and grosses from the brick-and-mortar, online and kiosk channels of distribution.

Home Video Essentials employs the fastest processing engine of any third-party information vendor, granting users access to electronic rental data from more than 13,700 locations across the U.S. and Canada within 72 hours of the close of each business week. Using Home Video Essentials, clients are able to identify consumer trends, quantify performance and benchmark findings against the broader business sector, enabling them to make timely, informed business decisions to compete more effectively in a fluid market.