Television

Chrome Data: Hindi News channels gain maximum in week 11

MUMBAI: In week 11 of opportunity to see (OTS) collated by Chrome Data Analytics & Media, Hindi News channels in the Hindi Speaking Markets (HSM) gained the maximum. With 0.9 per cent growth, the genre saw ABP News leading the chart with 95.5 per cent OTS.

Second on the list was Hindi Movies channels, which observed a growth of 0.8 per cent in the HSM markets. Max topped the category with 95.0 per cent OTS.

Hindi general entertainment channels (GECs) in HSM markets too saw a hike and noted 0.5 per cent with Zee TV leading the chart with 96.6 per cent OTS.

Last but not the least; Music channels noticed a growth of 0.4 per cent in the HSM markets with 9XM topping the chart with 90.9 per cent OTS.

Talking about the losers this week, English Entertainment channels across eight metros dropped 12.3 per cent with Comedy Central topping the chart with 50.6 per cent OTS.

Second on the losers list was English Movies channels across eight metros, which dropped by 6.6 per cent. Movies Now lost the maximum with 62.9 per cent OTS.

Sports across all India dropped by 3.2 per cent and Kids too saw a fall across all India with 2.3 per cent. Cartoon Network lead the category with 79.3 per cent OTS.