So you are experienced with Facebook and know that Twitter is a Social Media platform, not just the sound birds make. But do you know how to effectively use these tools to make your business thrive?

Digital Engagement Strategist and Community Manager Garick Chan has had the honor of speaking for UCLA's career week as well as for classes at both USC Annenberg and Loyola Marymount and is bringing his knowledge to the LAPPG. As a regular participant on Breakthrough Business Strategies, Community Manager Chat, Social Workplace and Community Manager Hangout, Garick discusses various topics on innovation in social business every week such as, "what is a social business and how do I incorporate social media into my own practice?" Garick will show us how to engage and attract as well as how to become a valuable member of the online community.

We’ll be learning about Social Business so bring your phone or most favorite electronic device and join us for our first Tweetup* with #LAPPG!

Join the LAPPG and be among the first to see a live demo of Technicolor’s CineStyle Color Assist. For more than 100 years, Technicolor has enriched the experiences of moviegoers with pioneering techniques in color grading that have enhanced the most beloved films of all time. CineStyle Color Assist was designed by Technicolor's elite, award-winning color scientists to make the essence of our color tools accessible to all. The result – a powerful, affordable and efficient way to color correct and grade video.Come and see what all the buzz is about.

*What is a Tweetup? Basically, it's a meetup for Twitter users (plus those of us not yet on Twitter!) You will be encouraged to login to Twitter if you want and search for the hashtag #LAPPG. Share relevant insights that you may gain from this meeting and also respond to and engage others who are talking about #LAPPG. It should e a fun way to share your experiences and expand your networking circle! Need not be on Twitter to be come to this meeting!

As always, we will have hot coffee, our amazing giveaway and time for networking with industry professionals.

$5.00 kindly requested at the door.

Don't forget the Showbiz Store & Cafe has food for purchase so leave work a little early and come grab a bite before the meeting!

We are thrilled to welcome our newest partner, MelroseMAC to the group! MelroseMAC is a Los Angeles-based retailer, technology reseller, professional services provider and systems integrator. Through their Hollywood, Burbank and Culver City retail stores, they provide Apple products for consumers and creative professionals. Through their MelroseTEC division, they provide solutions for post-produciton facilities, broadcasters, media organizations, corporations and government clients. Their retail and MelroseTEC staff provide a variety of product repair, data recovery and consultative services.

They carry dozens of different products from vendors such as Adobe, AJA, Apple, Avid, Blackmagic Design, Micro-Net, G-Technology, HP, Wacom, STM, Moshi, Facilis, Q-Logic, Lacie and more. And they have one of the largest inventories of Apple accessories for iPhones, iPads and Apple computers.

According to the LA Times, the entertainment industry has reported a 3.7% job growth in 2012 which includes those working in major film studios, music labels and post-production houses. Click here to view full story.

PRODUCTIONHUB MAKES SEARCHING FOR A JOB AND FINDING EMPLOYEES EASIER

Thanks to our partner ProductionHUB, if you Post a Job on LAPPG.com before February 28, they will upgrade it to a Featured Job at no charge! (value of $129) Simply email mkt@productionhub.com the link after your job has been posted and it will be featured it at no additional charge.

There is a software update version 1.2 for the Blackmagic Cinema Camera which adds exciting new features including time lapse recording, aperture indicator when using compatible EF lenses, as well as ExFAT formatting for SSD disks. The Blackmagic Cinema Camera has now been certified by Intel for capture and playback with Thunderbolt computer hardware operating under Windows. Blackmagic Cinema Camera 1.2 software update is available to download now free of charge from the Blackmagic Design Website.

AJA ANNOUNCES UPDATED MAC DRIVERS FOR KONA, IO AND T-TAP™

This driver resolves an issue where two different applications sending audio to a KONA, Io, or T-TAP™ simultaneously could cause an "echo" effect in the audio output.

This driver update also resolves an issue with HDMI input on those products that support HDMI input. Additional improvements include:

The driver update is available in the corresponding product area of the Support Downloads section on the AJA website www.aja.com/en/support/.

EARLY BIRD DISCOUNT FOR ADOBE MAX 2013

May 4-8, 2013 Los Angeles, California

One of the best places to learn about innovations in the industry and within Adobe is at Adobe MAX 2013. Don't miss this opportunity to discover the latest tools and techniques, network with your peers, and be inspired by the brightest minds in the industry.

Choose from over 300 sessions and labs taught by industry leaders and Adobe experts. Customize your MAX experience by mixing and matching sessions from all five MAX tracks: Web Experiences, Design and Creativity, Digital Publishing, Gaming or Video. Register now for the early bird discount ending on 2/28/13. Click here to learn more and register.

IT’S NOT TOO EARLY TO REGISTER FOR 2013 NAB Show®

Conferences: April 6 – 11, 2013

Exhibits: April 8 – 11, 2013

Las Vegas Convention Center Las Vegas, Nevada, USA

From Broadcasting to Broader-casting®, NAB Show® has evolved over the last eight decades to continually lead this ever-changing industry. While the solutions at your fingertips have changed to keep pace with consumer habits and technologies, your aspirations to produce and deliver memorable content have remained constant. From creation to consumption, NAB Show has proudly served as the incubator for excellence – helping to breathe life into content everywhere.