CN Foundry worked with the communications staff of New Jersey Innovation Institute (NJII) to design a suite of material to promote NJII’s NJ MarketShift program. Established by New Jersey Institute of Technology (NJIT), the state’s science and technology university, the Innovation Institute helps local companies and industries tap into a network of university-based labs, facilities and R&D capabilities. The marketing material details NJII’s services for specific industry sectors, focusing on economic development and the transformation of intellectual­­ capital into commercial applications.