New omnibus: hear from the world’s most frequent (and high value) international travellers

The Rail Reputation Index returns

The SME Finance Monitor 2017

From Emojis to Hashtags: Social Listening for Brands

Who we are

After 27 years, BDRC has shifted from its independent status and joined another research group, becoming part of a much more sizeable combined force in the market research world. The new majority owner of BDRC is the French company BVA Group. BVA is the third largest research business in France, it works across the same sectors as BDRC and it has a complementary set of offices. BVA has a strong innovation streak and is an expert in behavioural economics, with its BVA Nudge unit set to become a globally distributed brand.

Business Issues

All our clients face challenges which can be addressed by market research - understanding customer needs, product development opportunities, staff motivation, market entry requirements, compliance and more. You need to work with people who know their stuff and can cut through the data to give you meaningful solutions.

Brands

Channels

Compliance

Customers

Data Science

Employees

Markets

Products

Sector insight

BDRC has created a range of sector focussed research products. Some are syndicated so the cost is shared across several clients, while others are highly detailed sector studies. Each has a proven record of delivering valuable insight and has been developed to meet the evolving needs of dynamic markets.

Blogs

The last 18 months has seen a significant number of app-only financial services platforms setting extremely high standards of customer advocacy at both relational and transactional levels. Are these newcomers changing the customer advocacy game?

We are pleased to announce that the Rail Reputation Index 2018 report is now available! New for 2018, we now utilise Social Analytics for a deeper understanding of real customer conversations about (and experiences of) individual rail brands.

Airline brands really do matter; our data shows that there are marked differences in the perceived value of different airline brands. Read more about how we're investigating their true value, and find out who came out on top in our pilot study.

The momentum behind millennial targeting is surprising. Why has the idea taken hold? Is there any truth in it? Should we abandon our psychographic models and go back to age cohorts? Jon Young evaluates the millennial targeting trend.

Many people assume that their decisions to purchase products and services are based purely on logical evaluations, but few people realise that the customer journey is as important as the product or service itself.

The disruption caused by the new rail timetables has been inescapable. But where exactly did it all go so wrong, and how can train operating companies (TOCs) turn the negative publicity into an opportunity?

The post-Brexit world is looking financially hostile for British holidaymakers, but Britons aren't so easily deterred from their holidays. Our Holiday Trends report examines how Britons are cutting back on holidays without cutting them out.

Ahead of the tenth annual Hotel Insights Forum, we spoke to CBRE's Joe Stather about his perspective on the current state of the hospitality industry, Airbnb moving in on the meetings market and his love of all things 'North'.