5 reasons to use animation when advertising

01 September, 2017

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Advertising is changing its face everyday and Animation is the new trend. If you wonder how to increase your brand’s online presence and share content that engages, resonates and compels your target audience to take positive action, Animation is the answer.

Here are 5 reasons why to use animation when advertising.

Animation engages

If you want to grab attention and create content that engages, the first option you should think of is animation. It gives you amazing possibilities like saying what you want and how you want it. The online users are taking very positively the idea of watching, liking and sharing entertaining animated videos that are also very useful.

It will cost you less

You will both save time and money. Most people believe that animation is more expensive than it actually is. For example, a real life commercial requires a big crew, a lot of time and money. The cost of animation against real life filming may surprise you. The return on investment could be invaluable long term.

You are creating a recognizable face of your brand

By using animation characters as your brand’s ambassador you will create a timeless recognizable face that people will link to your products and business. You will also leave a memorable impression to your current and future customers.

Tip: Get creative while making your animated character. Use the craziest ideas because every vision that you have in mind can be brought to life. Think big and remember there are no limits when you are creating animation.

Animation is more effective

According to recent research of Crisp Media, animated videos are 4.5 times more effective than the traditional ads. When the ad is posted to your website or social channel, it has the potential to literally attract customers 24/7. You can also propel your brand to a whole new level by using only one character who communicate quickly and concisely with your costumers.

You can stand out from the crowd and go viral

Many videos have gone viral and the popularity is something that can keep increasing. You will also definitely stand out from the crowd and be remembered. Animated videos can be shared and posted to social media accounts like Facebook and Twitter as well.

P.S. With animation, the sky is the limit!

Here are some examples of animated ads that we created for our customers: