A video released by the charity features Dr Alex George from Love Island and radio DJ Gemma Cairney urging people to reach out.

Fellow celebrities including comedian Matt Lucas and boxer Audley Harrison also got involved to spread the word about an event which is specifically designed to raise awareness of loneliness among young people.

Today is #BrewMonday a very vital campaign to help:✅ Spread the message that listening can save a life ✅ Promote talking, listening & wellbeing ✅ Help provide support which makes a real difference to the lives of thousandsMake that cuppa & chat with your friends, it helps pic.twitter.com/uWSEpqqt54

Research by the Samaritans among 18 to 24-year-olds suggests loneliness plays a significant role in suicidal thoughts among young people.

Samaritans chief executive Ruth Sutherland said: “For too long, loneliness in young people has not been taken seriously. It’s time to put this right and listen to what they are telling us.

“Local areas desperately need more funding for appropriate services and opportunities across our communities that support young people to be listened to and to get any help they need.”

And the campaign seemed to be having an immediate effect.

Usual train cancelled, ended up waiting at Milton Keynes Cntl for an hour. Instead of peering into my phone, I took @samaritans#BrewMonday inspiration, grabbed a tea, sat and chatted to a few people around me. All meaningless Monday-morning small talk, but #SmallTalkSavesLives.