60 Site SEO Audit Checklist

Reviewing SEO in an audit sometimes can be overwhelming. We all want to make a systematic approach so we are able to address two important issues: a) Make use of time efficiently and b) Ensure we don’t miss any relevant SEO issue. Hence this SEO audit checklist for webmasters who don’t want to engaged with a consultant and learn more about SEO at their own pace.

1Indexed pages

Use the “site:” operator in Google search (for example enter “site:seo-hongkong.com“) and verify how many pages are indexed in Google.

If Google displays there are no results, the website may be penalized or very new that Google is still trying to access its content.

Homepage link appears on the top result; otherwise website structure may have issues (internal links, footer, top navigation, etc)

The “number of pages” returned in Google search results is roughly the number of pages you have in the website; otherwise if the number is much lower there are many pages not yet crawled / indexed.

2Homepage and landing pages

Each page has a purpose and such purpose needs to be amplified through elements we use.