]]>We use our smartphones and tablets for a lot of things. We use them to play games. We use them to check the weather. Apparently, above all else, we use our mobile Internet devices to socialize with others. Who said basking in the glow of a small display was antisocial behavior?

A report was recently published by Juice Mobile, a company dedicated to mobile advertising and analytics. In this report, they discovered that 91% of mobile Internet access is to socialize. If you stop to think about it, that doesn’t sound that far-fetched. We go on Facebook and Twitter. We send emails. We post comments on YouTube videos. That’s all socializing.

Juice Mobile also came forward with a bunch of other numbers that may interest you. For example, 60% of Twitter sessions are from a mobile device. Similarly, we’re expecting to see 600 million mobile social networkers around the world by 2013. They’re also saying that mobile commerce will hit $11.6 billion this year and mobile app revenue grew to $12 billion last year. Tablet sales in Canada are expected to double to 2.5 million this year and only 9% of Canadians currently own a tablet device.

And tablets aren’t just for kids either. The average age of a tablet owner is 39. Tech is an expensive hobby, after all.

]]>http://www.mobilemag.com/2012/02/10/socializing-makes-up-91-of-mobile-internet-access/feed/0Who Doused the Amazon Kindle Fire Demand?http://www.mobilemag.com/2012/02/02/who-doused-the-amazon-kindle-fire-demand/ http://www.mobilemag.com/2012/02/02/who-doused-the-amazon-kindle-fire-demand/#commentsThu, 02 Feb 2012 22:16:42 +0000http://www.mobilemag.com/?p=128634Heading into the holiday season last year, everyone said that the Kindle Fire was going to be a huge draw, and it was. Now that we've had some time to recover from our new year's hangovers, it seems that interest in Amazon's cheap Android tablet is really starting to wane. Now, why would that be?

Heading into the holiday season last year, everyone said that the Kindle Fire was going to be a huge draw, and it was. Now that we’ve had some time to recover from our new year’s hangovers, it seems that interest in Amazon’s cheap Android tablet is really starting to wane. Now, why would that be?

This comes from a report published by ChangeWave. In December, four percent of those surveyed said they were “very likely” to buy a Kindle Fire, but that figure has been cut in half to two percent in January. The “somewhat likely” crowd dropped from 13% to 10% over the same period.

Of course, this could be due to two very typical phenomena. First, demand for almost anything drops after the holidays. We’re all broke from all that shopping. Second, a lot of people really did buy the Kindle Fire over the holidays, so they obviously aren’t interested anymore in buying another one. To be fair, 54% of Kindle Fire owners are “very satisfied” compared to 49% of other tablets, though iPad owners still lead the pack at 74%.

The good news for Amazon, though, is that the Fire is doing exactly what it needed to do: offer kindling to ignite more purchases through Amazon. They say that 29% of Kindle owners are expected to spend more money at Amazon than they had before, compared to 19% of non-Kindle owners.

]]>http://www.mobilemag.com/2012/02/02/who-doused-the-amazon-kindle-fire-demand/feed/1Mobile video is hot, creates network slowdownshttp://www.mobilemag.com/2010/07/28/mobile-video-is-hot-creates-network-slowdowns/ http://www.mobilemag.com/2010/07/28/mobile-video-is-hot-creates-network-slowdowns/#commentsWed, 28 Jul 2010 22:36:31 +0000http://www.mobilemag.com/?p=90826There is a Sprint commercial with Dan Hesse where he says very few people only use their phones for just phone calls anymore. This assertion has been quantified, in effect, by a new report put out by Bytemobile, Inc.

]]>There is a Sprint commercial with Dan Hesse where he says very few people only use their phones for just phone calls anymore. This assertion has been quantified, in effect, by a new report put out by Bytemobile, Inc.

The “global leader in mobile Internet solutions” has just issued its second quarter 2010 Mobile Minute Metrics report and it’s showing that we are consuming more mobile video than ever. This has resulted in drastic increases in network bandwidth. We’re using more mobile data and video is “the key driver,” according to Bytemobile VP Joel Brand. In the report, we discover that mobile video consumption is at its highest around 10:00pm. You would think that more people would watch videos during the day, but it seems that we’re using them more as bedtime stories. Also in the report, we learn that mobile users will suffer though lower-res vids in order to avoid stalling. Even so, stalling still occurs “on the fastest of networks.”

Not surprisingly, YouTube is a popular online destination for mobile video watchers, accounting for 36% of the total video traffic on wireless networks worldwide. Despite Apple’s attempts to curb the boobage, adult content still accounts for a large percentage of that.

Bytemobile, Inc., the global leader in mobile internet solutions, today released its second-quarter 2010 Mobile Minute Metrics report. The July report examines the impact of video usage on network bandwidth and ultimately the user experience. Bytemobile anonymously sources the aggregate data traffic in a global cross-section of its customers’ networks and provides insight into the current state of the mobile ecosystem.

“The mobile data industry is experiencing tremendous growth, with video as the key driver,” said Joel Brand, vice president of Product Management at Bytemobile. “While operators are enjoying revenue growth from data subscriptions, they are also experiencing rapid escalation of traffic, which is outpacing available network capacity and adversely affecting quality of service.” Report Snapshot

* Mobile video consumption peaks around 10:00 p.m., at which point networks experience the most congestion and users experience the most video stalling. * Stalling occurs on the fastest of networks, underscoring the probability that not even next-generation network technology will be sufficient to satisfy user demand for data services. * Mobile users opt for lower-quality videos to avoid stalling and enjoy a better media experience. * Optimization significantly reduces video stalling, thereby noticeably improving the user experience. * YouTube accounts for 36% of the total video traffic on wireless networks worldwide. Adult content and ‘long tail’ internet content account for the rest.

Brand continued, “As data traffic continues to increase, not only will the user experience deteriorate, but operators will have to implement stringent billing policies to curtail data usage. Bytemobile’s field-proven optimization solutions enable operators to remain competitive by serving more users and traffic within their existing infrastructure, offering a better user experience to reduce churn and requiring fewer policies to control traffic.”