Topics in ‘Pricing’

In Part 1, you learned how to avoid your customers’ ire — and raise your prices the easy way. In Part 2, I told the story of how I raised prices for our existing customers… and convinced them to choose to pay more. Now it’s your turn. Here’s how… First, remember why customers get furious… Read more »

In startup years, I’m a granny. A SaaS granny. We launched our app, Freckle Time Tracking, waaaaaaay back in 2008. That’s 41 in Startup Years. Yeah. Old. Way back then, our plans went $12, $24, $48. So young, so naïve, so cheap! Those are not our prices any more. We’ve raised them many times since… Read more »

I’m a little occupied with the launch of the new 30×500 class. In terms of launching the brand spanky new application process, we-eeeell… let’s just say my mouth wrote some checks my butt couldn’t cash. Still working’ on that. (Pssst. If you want to attend, you better get on the list now.) On the upside, […]

Welcome to Biz Book Fridays! I’ve got a whopper of a biz book habit and I’ll read ‘em so you don’t have to. I bring the juiciest morsels straight to you. Let’s talk about castles. What do you need to build a castle? thick, unscalable walls places to withdraw your bridge places to drop hot […]
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Welcome to Biz Book Fridays! I’ve got a whopper of a biz book habit and I’ll read ‘em so you don’t have to. I bring the juiciest morsels straight to you. Sooooo, you’ve got a product. You priced it. You’re marketing it. You’re making sales… or you’re trying to. But you keep getting push-back on […]

Welcome to Biz Book Fridays! I’ve got a whopper of a biz book habit and I’ll read ‘em so you don’t have to. I bring the juiciest morsels straight to you. Today I’m talkin’ two pricing lessons from the very excellent (if dry) Pricing with Confidence. Underneath that lame-o, goatse-scented cover beats the heart of […]

Value is the hidden force that rules your world. Whether you know it or not. You Think Value, 24×7 When you go to buy a movie ticket, you ask yourself, “Will I really get $13 worth of fun out of this?” When you buy car insurance, you wonder, “Will that extra coverage pay off?” When […]

Do you want to earn more money? Do you like nice, hard-line advice that you can easily apply without sitting down and having a cup of herbal tea with your feelings? Because for once, I’m not going to faff about trying to teach you the True Nature of Value. That’s another post. Series of posts. […]