I'm all for POS projects. After all, that's a huge part of this one. Dog food - sitting through 24 groups of consumers talking about their pets' stool: which is always translated as disposition. (Why is it that these translators have a better vocabulary than me?) Plus, when all's said and done and we have this awesome positioning for Latin American mainstream brands, it will be supported by... no, not TV or even OOH... yup, you got it - kibble redesign and Point Of Sale materials. So as Jobu said in Major League, "bring that shit to me."

dear magnus,only a dumb foreigner would go to a brazilian beach with a wallet in his back pocket. and - just for the record - i am brazilian and have never been robbed in my country (well, i am not stupid i guess). but guess where i got my car window broken? vancouver/canada - supposed to be the saffest place on earth.