But what kind of business do you want to be? What values will you live, operate, market, and trade by?

If you own the business you control, shape, and mould the core values of the company.

At Luminous Media we wanted to bring our market in line with our social vision. That is why we are working with charities, social enterprises, and ethical businesses. That is why we have become a social enterprise.

We recently sat down and reflected on our values. Here they are in an economy of words.

As you read the screen you are looking down the microscope at the structure of our business DNA.

In the fewest words possible here is the essential set of values that govern our work and relationships.