Sunday, July 14, 2019

Slim Chickens Branding Consumers

Regular readers of this blog understand the
undercurrents driving consumer adoption including food marketing that is
consumer interactive and participatory.Steven
Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions® suggest
that brand influencers are 5X more efficient
at re-engaging an existing customer to come back for another visit than other
forms of marketing.

So, when Slim
Chickens debuts a new line of summer apparel it was clear that they
understand the undercurrents driving customer adoption within the food space
today according to Johnson. Slim Chickens customers can use the
gear to try and win free food for a year through the brand’s “Chill with Slim”
social media contest thus interactive and participatory.

Slim Chickens influencers can now display
their Slim’s pride through a new line of summer merchandise, including
everything from cooler bags and pool floaties to beach towels and croakies. So,
addition to being the best dressed at the pool or beach, Slim Chickens
customers can use the gear to try and win free food for a year through the
brand’s “Chill with Slim” social media contest.

Yes, the contest is currently open and
the entry period ends on Wednesday, July 31. To enter, customers must post a photo
or video of themselves on Facebook, Instagram or Twitter showing how they will
“Chill With Slim” this summer. Posts must include the Slim Chickens logo, which
can appear on brand merchandise or signage, as well as the hashtag #chillwithslim.
Fans looking to enter the contest must set their social media accounts to
public, and include the hashtag #chillwithslim. Winners will be announced on
SlimChickens.com and social media channels on Wednesday, August 7.

A panel of judges not including our
Grocerant Guru®
will select four finalists based on creativity, brand essence and engagement in
the form of likes and/or comments. The four final posts will be shared with
Slim Chickens’ social media audience and the grand prize winner will be
determined by who receives the most “likes.” The grand prize winner will
receive a $600 gift card, which they can use for one meal per week for a
52-week period. The other three finalists will each receive a $100 gift card to
the Slim Chickens store.

“We launched this fun summer line in response
to our fans’ requests for more Slim Chickens merchandise,” says Slim Chickens
co-founder and chief brand officer Greg Smart. “With ‘Chill with Slim,’ we’re
giving our customers a fun contest that allows them to show off their brand
loyalty and spread the gospel of Slim Chickens with their networks. Whether our
fans participate for fun or are in it to win it, nothing beats showing off that
Slim Chickens pride.”