Microsoft VS Google, the game is on.

Microsoft Rewards has been launched in the UK, and aims to tempt more people over to Bing.

It's the company's latest attempt to poach Google's users, and arguably the most desperate sofar.

Microsoft will reward you for using the Bing search engine, with points you can exchange for a number of freebies.

You'll need to be signed into Bing with your Microsoft account, in order to earn points.

Each Bing search will get you three points, but this will be doubled if you're also using Edge, Microsoft's answer to Google Chrome.

You can get your hands on extra points by taking quizzes at Microsoft Rewards.

You can exchange those points for a selection of prizes, such as an Xbox Live Gold Membership that usually costs 9.99 pounds (6,000 points) or a one-month Groove Music Pass that usually costs 8.99 pounds (9,500 points).

In 2012, Microsoft launched the "Bing It On" challenge, which displays Bing search results andGoogle search results side-by-side and invites users to blindly choose which set they prefer.