コースについて

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily.
This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale.
In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business.
After taking the course, you'll be able to:
- Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg);
- Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas;
- Point out how doing strategy has changed because of advancing technology and globalization;
- Prepare for the Capstone Project for the Strategic Management and Innovation Specialization...

人気のレビュー

TV

Sep 21, 2016

Filled StarFilled StarFilled StarFilled StarFilled Star

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

SS

Feb 23, 2019

Filled StarFilled StarFilled StarFilled StarFilled Star

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.

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戦略経営： 1 - 25 / 520 レビュー

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by Shrish N

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May 13, 2017

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.

Filled StarFilled StarFilled StarFilled StarFilled Star

by Thomas V

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Sep 21, 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

Filled StarFilled StarFilled StarFilled StarFilled Star

by Federico V

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Nov 19, 2018

One of the best courses I took on Coursera. Highly engaging.

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by Pacutho S A

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Dec 04, 2018

The course content was very pertinent to current situations and clearly presented. Opened my eyes to a lo in my present position.