“Rumble at the Rock” is presented by Kris Lawrence and The Heavyweight Factory. Tickets are priced at $255, $130, $80 and $55. All seats are reserved and available at all Ticketmaster outlets, online at www.myhrl.com, www.ticketmaster.com or charge by phone: 1-800-745-3000. Additional fees may apply.

Thirty-three-year-old southpaw Payano, a native of the Dominican Republic, who now lives in Miami, is in the third fight of his mission to regain his world championship. He has notched two solid victories since splitting a pair of championship fights with top-level bantam Rau’shee Warren. A victory over undefeated Plania would move him one step closer.

Twenty-one-year-old Plania is a mostly unknown commodity in North America, as he’s never fought on this side of the ocean. He currently resides in Miami and is looking to make Payano the first big name on his growing resume. He is currently riding a three-fight KO streak.

“This is a tremendous match-up with world championship implications for the winner,” said Henry Rivalta, Director of Boxing for The Heavyweight Factory. “Juan Carlos has said he wants no easy fights on his way to regaining his belt, and undefeated Plania will be a stiff challenge. Plania will be looking to make his mark in the US by defeating a recent world champion. He will be very determined to score this big win. I’m excited to see what plays out in the ring on Friday.”

“Rumble at the Rock” is proudly sponsored by Armero Tequila. Special guests expected for the evening include former heavyweight champions Riddick “Big Daddy” Bowe and Evander “The Real Deal” Holyfield. On fight night, Hard Rock Event Center will open its doors at 6 p.m. with the first bout starting at 7 p.m. Seminole Hard Rock Hotel & Casino is located at 1 Seminole Way in Hollywood, Florida.