Companies can benefit from the cross-industry experience and built-in expertise of hiring an outside development agency to assist with a software application launch, rather than relying on internal staff. But once you’ve brought on a team, the next question is how should you integrate them into your existing workflow?

When we think of proximity technology the default vision is passing by a store and having a coupon pop up on your smartphone, but the technology is going to do so much more. As you approach your car, the door unlocks and the motor starts. &nbsp;When returning home, your lights turn on and your favorite music comes on the speaker&mdash;and you haven&rsquo;t pressed a button.

Now that the hype has died and players have been able to log some serious hours into the first entry of Bungie&rsquo;s next generation title Destiny, it&rsquo;s not hard to find some critical articles about how the game hacks human behaviour to create habit inducing feedback loops. Recently I was reminded of the Destiny beta when I was putting together a landing page for a new product that included some email capture and a call to action to submit contact info to get access to the app. Something that stood out to me was how Destiny productized their beta and leveraged excitement in order to gain massive support for their alpha and beta testing.

Think about a stack of books; we see they are of various shapes and size. All of them have varying lengths and amounts of content but presumably they also each contain (more or less) a full story. Each book is free to have its form completely dictated by the content it contains.