Social media taking aim at games

From real time tweeting results, and making NBC look like idiots, to interfering with data transmissions at events making broadcasting certain events a nightmare, social media is making an upset win at the 2012 London Games.

The Financial Times reports how Twitter brought broadcasters at the men’s cycling road race to their knees as spectator twits tweeted in such volume that transmission of race data to broadcasters was disrupted.

There is also a big boost that social media is providing to the International Olympic Committee in the form of marketing and sponsor relations.

But despite Twitter breaking down during the opening ceremonies, the social media platform has been a star of the games thus far while at the same time being a thorn to NBC as their tape delayed broadcasts become glaringly obsolete during these “first social media Olympics.”