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The NPD Group Launches Retail Tracking Service to Cover In-Store and Online Toy Sales in Brazil

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Paulo, Brazil, 29 June 2018 – Continuing its global industry and marketplace expansion, global information company, The NPD Group, today announced the launch of its Toys Retail Tracking Service in Brazil, covering online and brick-and-mortar sales of toy products.

The NPD Group’s Retail Tracking Service is available to subscribing clients on a monthly and weekly basis giving them more frequent and timely access to emerging trends and the ability to react faster to those trends ahead of the competition. The Brazil data aligns with NPD’s point-of-sale data for the 12 other countries in which NPD tracks the toy industry.

The monthly service aligns with the National Retail Federation (NRF) calendar, and currently captures 70 percent of Brazil’s toy retail market. It delivers coverage of product purchasing down to the item/model level in 11 super-categories and over 90 toy subclasses.

Brazil’s toy market increased 6 percent in 2017, from R$3.46 billion to R$3.67 billion, making it the seventh largest, and one of the fastest growing global markets tracked by NPD*.

“The marketplace is evolving quickly, making a more complete picture of the retail landscape more critical than ever before,” said José P. Guedes, senior vice president, The NPD Group. “With the addition of NPD’s Retail Tracking Service in Brazil, brands, licensors and retailers will now be able to identify marketplace growth opportunities, and better understand sales trends to better inform decisions around product development and marketing.”

The new service is based on NPD’s global category definitions and hierarchy, and will include two years of trend data from January 2016 forward to track performance in the toy industry.

According to The NPD Group, global toy industry sales grew $409 million to $27.4 billion year to date, a 1.5 percent increase over the same time period last year, with most of the growth due to sales in the Americas, which is up 3.3 percent. Europe and Australia saw declines of 1.6 percent and 1.9 percent, respectively.

While parents spend the most on toys, grandparents’ spending growth in the last 12 months exceeded nearly all other consumer segments, including parents. In addition, grandparents’ online spend has grown at a faster rate than any other toy consumers.