Although it’s a segment within a discussion about political framing, in this video clip George Lakoff discusses how embodiment comes to frame our ideas and perception through conceptual metaphor.

Within, he discusses how every word, in every language, is defined relative to a frame.

He also theorizes about the embodied source of certain well studied conceptual metaphors: “More is UP” and “Affection is Warmth”, the latter of which is also discussed in a recent study which we reported on here.