White Paper

Data as Competitive Advantage

A Winterberry Group white paper

About this paper

The explosion of information over the last decade has empowered organizations to become data-driven. What was once the exclusive domain of the quant jock has now become the norm. But if big data has gone mainstream, how can businesses today carve out meaningful competitive differentiation through the use of information? This white paper by the Winterberry Group in partnership with IAB addresses that question, synthesizing feedback from an executive-level panel to help map where – and how – data is positioned to drive both differentiation and real-world performance.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.