Business begins with customers. If you don’t have what they want, you don’t have a business! Which raises the question—what do customers want? The landscape of retail business has changed dramatically in recent years. With the advent of information technology and increased competition, customers are more informed and have a greater expectation of choice and variety than ever before. Given that business is not getting any easier in these times, it’s fair to say that the success of a good business rests now, more than ever, with the customer. The key to future business success is to understand what today’s customer really wants in terms of products, service, and experience. A successful business caters to this demand.

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