we developed the finish samples from a weak aniline dye stain with a benjamin moore off white sponged on over it. we had a 'dead flat' finish, which was the one ultimately selected, and a 'matte' finish at the top of the sample, which actually had a small shine to it.

we tried a subtle glaze, with our standard disclaimer, and ultimately,

the client selected the unglazed whiter version

and we 'massaged it til done' .. never as easy as it seems it should be