So we caught up with Titleist golf ball product specialist Anthony Williams who had some behind the scenes insight into Watson’s latest ball fitting.

“Bubba would have been happy playing either the Pro V1 or the Pro V1x golf ball,” Williams said.

“But with his desire to shape the ball, the X is a higher spinning ball and he can shape it a bit easier.

“Also, he had played the Pro V1x previously so it was a ball he was familiar with already.

“I think what we’ve seen with Bubba is important for all golfers. The golf ball is the only piece of equipment you use for every shot.

“So it needs to be able to perform on every shot. Whether that’s one of Bubba’s high 70-yard slices or a little chip and run shot.

“The golf ball needs to do all the right things at the right time. So getting the right golf ball is important to all golfers.

“With Bubba we’ve seen what some people might think to be a small change make a big difference.”

So is the golf ball the most important piece of equipment we use?

“The ball might not be the most important piece of equipment for everyone. If someone really struggles to hit their driver well then the driver might be more important for them. But the right golf ball can certainly help all players shoot lower scores.”

But is this message getting though to club golfers?

“I see it every day in pro shops,” Williams added.

“It can be like a light bulb moment when you start explaining the differences between the balls. And when a golfer thinks they might be able to shave a few shots off each round, their eyes light up.