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The commitment builds on Honda’ 2017 plan to make two thirds of its sales electric by 2025

Honda took to the stage at Geneva to announce the further acceleration of its electrification ambitions. The company announced its intention to move 100% of its European sales to electrified powertrains by 2025. This new ambition builds on the brand’s 2017 aim of two-thirds of its sales to be electrified by 2025, and places it firmly at the forefront of Honda’s global electrification shift announced as part of its 2030 vision.

Honda Motor Europe senior vice-president Tom Gardner said: “…since we made that first pledge in March 2017, the shift towards electrification has gathered pace considerably. Environmental challenges continue to drive demand for cleaner mobility. Technology marches on unrelenting and people are starting to shift their view of the car itself.”

Early in 2019, Honda successfully launched the all-new CR-V Hybrid, featuring its two-motor i-MMD full hybrid technology. Honda expects full hybrid technology to play a key role in meeting its aims of 100% electrification by 2025.

Honda took the opportunity of its Geneva press conference to share the first details of its developing energy management solutions business for Europe. This announcement builds on the Power Manager bi-directional charging concept first shown at Frankfurt motor show in 2017.

Honda intends to build a portfolio of energy management products and services offering a comprehensive solution for both EV customers and service operators in Europe.

Gardner said: “This is a significant move for Honda, our intention is to deliver industry-leading innovation by launching energy services… to create additional value for power system operators and EV customers alike.”

Honda has been working with EVTEC to further develop its bi-directional Honda Power Manager technology (compatible with battery-electric vehicles, such as the Honda e Prototype) and will plan to offer a commercial version in the coming years.