This episode of the podcast is featuring Jeff Ponchick – CEO and cofounder of Repost Network – founded initially to help Artist to monetize their music more efficiently on Soundcloud and now they have built tools for all of the key distribution platforms to assist with marketing, content protection, and, of course – better monetization!

I’ve got to say I am really proud of Jeff and Repost. I met Jeff years ago when he was still at Fullscreen (the YouTube MCN or network) and when he told me about how he was pursuing a business that would follow a similar business model but for Soundcloud I thought it was pretty clever. Admittedly, however, I was much more of YouTube consumer than I was of Soundcloud so I had little to now grasp of the size of the opportunity or the ultimate utility of what he was proposing but he seemed confident and it turns out that confidence has paid off!The product capabilities have expanded carefully, he’s raised very little money allowing him and his team to maintain meaningful ownership of the business and best of all – he has managed to build a profitable business in music technology that is actually helping Artists and Labels. And if that is not enough to be colored impressed – Repost Network hand picks (powered by machines of course – they are a tech company first) the clients they work with to ensure their service levels remain high and their partners rave about their support.It was a lot of fun sitting w/ Jeff at the Repost headquarters in Santa Monica – if you are an Artist, work at a label, run your own company or are thinking about – there is definitely something for everyone in this conversation!

MSCLVR Interview Series #047 w/ Bart Baker, King of the Music Video Parody!

This episode of the podcast is featuring Bart Baker – international man of mystery but more commonly known as the King of the the music video parody on YouTube. In this interview from Bart’s kitchen we talk about some of the trials the professional YouTuber community has been going through over the past year and his strategies for success despite the Google platform’s struggle to balance advertiser and Creator interests.Ok so I almost want you to run through this as quickly as possible so that you can go straight to the content – I mean I laughed so hard before, during, and after this interview so I hope you will enjoy it as much we had fun recording it!I think Bart has a really unique talent for pushing the line of outrageous, irreverent comedy while still somehow wrapping it into smart and, dare I say, high brow and witty comedy through both original satirical lyrics and high production value videos that amplify and poke fun at today’s popular music celebrities.He’s got a penchant for shock value and a talent for embodying hyperbolic personas – combine that with entertaining music and YouTube and you’ve got a recipe for a channel with nearly 10 million subscribers and videos reaching astronomical views in the 10s of millions.But it’s not all carbonated water and soy sauce for Bart and countless other YouTubers (that’ll make more sense later I promise) – after YouTube’s “adpocalypse” of 2017 guys like Bart saw his contents’ adsense monetization take a serious hit…Nevertheless the King of Parody persists and has some really unexpected ventures diversifying his career portfolio and I think Musicians, Artists, and Creators of all stripes can benefit from Bart’s attitude and versatile thought process… So without further ado…Bart Baker!Bart on YouTube : https://www.youtube.com/user/BartBaKerBart on Insta : http://instagram.com/bartbaker Bart’s dog Bently on Insta: https://www.instagram.com/itsbentleybaker/Referenced in the conversation :Lil Pump – “Gucci Gang” PARODY : https://www.youtube.com/watch?v=TZ2mEuBweWYKaty Perry “California Gurls” Parody – California Boys : https://www.youtube.com/watch?v=9WZGyzz5O-U“Boom Boom Pow” Parody – “Big Old Pubes” : https://www.youtube.com/watch?v=8K3R2_kp07YDOWNLOAD BRAVE = WIN A TRIP TO LA 2 BE IN A PARODY WITH BART – https://brave.com/bar515

This episode of the podcast is featuring the one and only Diego Farias – CEO and cofounder of Amuse.io based in – the world’s very first mobile record company catching the attention of powerful music industry hitters including Will.i.am who eventually came on in a co-founder capacity!So what does a mobile-first record company look like? Well we don’t have to look much further than the app store because it’s here! Diego and his team sought to answer the question about above but through a different lens – that is – what would record companies look like if the genesis of the industry was taking place today? Artists today are entrepreneurs – they want great control over their content and their destinies…and humans in general are doing more and more crucial daily tasks on mobile devices – and thus, the concept behind Amuse was born.Couple that with a broader deconstruction of old guard mentalities around rights and ownership and heavy legalese and you’ve got yourself a new age label with free digital distribution at its core which drives the engine of data-driven talent discovery and an overall step forward in the way Artists, Labels, and great music interplay.I think Diego has done an outstanding job in surrounding himself and the company with real change agents from his founding team to some really powerful advisors. I look forward to watching Amuse grow from what is today a 20-30 person company concentrated in Sweden to a global powerhouse!Learn more about Amuse here: www.amuse.io

MSCLVR Interview Series #045 with Jon Pardo, Illustrious Music Manager to Boyce Ave, MisterWives (and so much more!)

This episode of the podcast is featuring the illustrious Jon Pardo – music manager to one of YouTube’s most successful independent bands Boyce Avenue and head of Free Association – a boutique management company representing other notable touring bands like MisterWives – check out the links in the description for their entire roster! in these interviews we take you behind the scenes and get the to know the stories of a few of the men and women who have shaped and/or will shape the world of music that inevitably shapes us So – How does a New York-based music lawyer find a local band based in south Florida that is poised to be one of YouTube’s most successful independent bands and music channels? Yup – you guessed it – Myspace. Of course – a fair amount of serendipity was involved (per our earlier Kanye quote analysis) but Jon Pardo was a hustler and savvy enough to know that if he would need to leverage the technology of the day to scout for talented music clients beyond the 5 boroughs of NYC. Boyce Ave were very early on YouTube and their careers have thrived thanks in large part to the platform! Current boasting over 10 million subscribers and driving millions of views per video I imaged that a manager might be tempted to use their “formula” to apply to their other talent but Jon recognizes that each band or artist have their own “fingerprint” – that unique “je ne sais quoi” that make the formulaic inapplicable.For the current or inspiring music managers or anyone interested in the music industry – there are gems in here for everyone. Jon’s career history is super interesting and in the latter half of the interview we discuss myriad music tech platform advances that Jon is keeping on his radar from merch to voice activated music discovery. So without further ado – Jon Pardo!Check out the talent of Free Association (Jon’s management company):Boyce Ave : https://www.youtube.com/user/boyceavenueMisterWives : https://www.misterwives.com/Curtis Peoples : https://www.curtispeoples.com/Traces : https://open.spotify.com/artist/74qSjJarNp1Ilz2kp7IMdLThis Wild Life : http://thiswildlifeband.com/Milkman : https://open.spotify.com/artist/30cKuCL2eREKcQ8NqyXUo7

This episode is a special installment of the podcast featuring live recorded content from the 3d Audio Master Class powered by Sennheiser in partnership with MouthMedia Network, and featuring a panel of experts from New Inc – the first museum-led incubator for art, design, and technology As you may know – we’ve featured discussions on 3D audio on the MSCLVR podcast before but none have quite gone as deep as this one.These are the multilayered, esoteric conversations that occur when artistry envelops technology and human physiology…Julia Kaganskiy is a cultural producer mashing art and technology and has been cited by Fast Company and Business Insider as one of the most influential women in technology.Seth Kranzler is an artist, engineer, and developer working at the intersection of art and technology and is the cofounder of Mixed Signals (an emerging mixed media concert series) and Channel Studio (a design and tech studio). Daniel Perlin is an artist and designer – founder of Perlin Studios. He has designed and produced installations and performances for such people, places and things as Google, Vito Acconci, Maya Lin, Errol Morris, Todd Solondz, IBM, Toyota, Domus Magazine, Under Armour, The Whitney Museum of American Art, PS1 the Cooper Hewitt and The New Museum.Suffice to say – this master class was heady, educational, and explorative – I think your mind will be expanded by sit back and enjoy – and imagine how your Netflix and Chill might be impacted by the ideas being discussed on this panel!Sennheiser: https://en-us.sennheiser.com/New Inc: http://www.newinc.org/

MSCLVR After Dark #003 Kim Viera, #FollowTheJourney

This After Dark episode is featuring the beautiful and supremely talented Kim Viera – singer, songwriter – my little sister – and recording Artist on Republic Records – home to , you know, just a few modern day talents you may have heard of like Ariana Grande, Drake, The Weeknd – you know – no biggy – if you haven’t heard of Kim don’t worry you will…

Kim Viera – Kim is family – I’ve been on honorary older brother to Kim since she was 10 years old and I, like many people in her life w/ functioning eyes and ears, have known that she would have what it takes to do music at a major scale (see what I did there?)

2018 seems like it could be a banner year for Kim’s music career – towards the end of last year she experienced the feeling of hearing her single on the radio for the first time, this year a song she cut is in a major movie now playing in theaters, and the plan is to soon release a major single featuring one of globally known major latin artist…so I’d say things are going fairly well 🙂

There is so much in this interview so I won’t bore you by trodding on and on – MSCLVR After Dark is about great stories in music and while we always have on our music tech lens we relax the geek speak to focus on the heart of why music intrigues just about everyone you’ll meet.

MSCLVR Interview Series #043 with Drew De Leon, Creative Director, The Digilogue

This episode of the podcast is featuring the one and only Drew De Leon – Founder and Creative Director at The Digilogue – a New York City based tech-centric music education platform with over 20 live events under its belt in just over a year in existence – Drew’s been able to partner with brands like Microsoft, We Work, and, of course, Sennheiser to educate and inspire the New York’s music community!

What can I say about Drew? The man has a vision and he is going for it! It’s certainly not everyone that could throw their first event and get it sponsored by Microsoft at the Microsoft store on 5th avenue in Manhattan.

Drew really cares about the music community and he and the Digilogue squad are determined to continue to throw great events w/ innovative brands and feature the best and the brightest in the music + music tech communities. If Drew gets his way – music communities will be touched by Digilogue live events in major cities across the US and eventually around the world through a first-of-its-kind music tech education platform!

We here at the MSCLVR are certainly rooting for The Digilogue to continue it’s great work and we plan to be at and cover future Digilogue events and we hope to see you there!

#042 – Music Business Masterclass with Duane Harley, Esq at The Digilogue Future of Audio Series (powered by Sennheiser)

This episode is a very special installment of the podcast featuring live recorded content from the “Shape The Future of Audio” Series produced by our friends at The Digilogue based in NYC and powered by none other than Sennheiser!

Today’s release is from the “Music Business” masterclass recorded on Oct 6th, Day 3 of the series featuring Duane Harley – Entertainment Lawyer.

This is it ladies and gentlemen – this is the precise conversation that you need to listen to if you are creating, collaborating, and are in any way involved in the origination and distribution of music.

In this masterclass Duane does a magnificent job of using real life examples to animate and provide context to the laws governing the music business.

Splits, copyright, publishing, label deals, public performance – they are all covered in this discussion and I would venture to say that everyone in the music world should be acquainted if not intimately familiar as a) avoid huge opportunity costs on original works and b) avoid unnecessary legal hurdles in the due course of business.

So get out your pen and pad for this one because you may want to use Duane’s talking points to launch yourself into a Google search rabbit hole – without further ado – The Future of Audio Series’ Music Business Masterclass with Duane Harley, Esq!

Duane is on Linkedin! https://www.linkedin.com/in/duane-harley-esq-8864856/

The Future of Audio Series was an intimate 4 day summit in NYC’s Chelsea neighborhood at the Interface creative lounge in early October of last year. It was a really great event consisting of live music performances, interactive guest panels, and masterclasses w Industry experts like the one you are about to hear right now….and thanks to our friends at Sennheiser – it was free to attend!

If you didn’t get to participate this time around be sure to check out future events at www.thedigilogue.com and fear not, the MSCLVR podcast was there to record interviews many of the speakers and panelists and, of course, we are also bringing you the recorded audio so that you, too, can benefit from the awesome knowledge transfer that occurred each day.

This episode is featuring the illustrious Insanul Ahmed – Executive Editor at Genius or Genius.com – a music lyric platform that crowdsources knowledge to explain the deeper meaning behind music and culture!

Genius is aptly named I think. Passionate fans contribute their music/lyrical knowledge and insight in pursuit of cred (digital street cred) in the form of Genius IQ. With Genius’ growing success and their partnership w/ Spotify powering the “Behind the Lyrics” features within the app – huge Artists themselves lend their insights including folks like Selena Gomez, Ariana Grande, and a host of others.

The company was founded in 2009 and is based in Brooklyn and today’s release is with a native New Yorker, a lover of music and a senior voice in the Genius organization.

This was a fun discussion – Insanul can tell a good story which is probably what makes him a great writer – and good stories make for great interviews. So I won’t prolong this intro any further – please enjoy – Executive Editor at Genius.com, Insanul Ahmed!

#040 – Serato Sample Masterclass with OP Miller at The Digilogue Future of Audio Series (powered by Sennheiser)

This episode is a very special installment of the podcast featuring live recorded content from the “Shape The Future of Audio” Series produced by our friends at The Digilogue based in NYC and powered by none other than Sennheiser!

Today’s release is from the “Serato Sample” masterclass recorded on Oct 4th, Day 1 of the series featuring OP Miller – Artist Relations Manager at Serato.

OP is a DJ’s DJ – it is definitely worth checking out his vibes on Mixcloud – link down below in the description. OP’s talent for music cohesion is also matched by his technical understanding of the tools he uses and the company he works for (which has all but taken over the DJ software world) is also stretching to become a force in the closely related world of music production.

If you dabble or are a professional producer, I get the feeling that this new Serato Sample plugin just may change your life a bit – and if that’s a bit of stretch – it will certainly save you time and cycles when looking to manipulate sounds and samples to create new experiences in your music or audio.

The Future of Audio Series was an intimate 4 day summit in NYC’s Chelsea neighborhood at the Interface creative lounge in early October of 2017. It was a really great event consisting of live music performances, interactive guest panels, and masterclasses like the one you will hear now Industry folks extensive dialogue on topics like VR, 3D audio, the present and future economy of streaming music, and all manner of related topics in between. And thanks to our friends at Sennheiser – it was free to attend!

If you didn’t get to participate this time around be sure to check out future events at www.thedigilogue.com and fear not, the MSCLVR podcast was there to record interviews many of the speakers and panelists and, of course, we are also bringing you the recorded audio so that you, too, can benefit from the awesome knowledge transfer that occurred each day.