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Brands target the specific needs of new fathers through smartphone apps

Implications - Tech companies are developing smartphone apps that address the specific needs of new dads. This digital shift signifies a strong connection between contemporary parenthood and digital tools, especially as a way to enhance the know-how of expectant fathers. Considering the many functions served by parents, brands can apply this shift to numerous retail categories.

Daddyo is an app whose developer, after enduring the challenges of first-time fatherhood, recognized the need for a mobile app educating young and first-time dads about late pregnancy and the first... [More]