Welcome to episode #279 of Six Pixels Of Separation – The Twist Image Podcast. I wish more people would read (more) books. In a world of Blog, Podcasts, Twitter, magazines and more, I still get the most value out of reading and thinking about a good book over anything else. If you’ve been playing along at home, you’ll know that a frequent guest on the show (and one of the Media Hacks co-host) is Hugh McGuire. Along with starting one of the most interesting open source projects, LibriVox (for audio books based on books in the public domain), Hugh also works on book and publishing start-ups. He’s currently got iambik and PressBooks rolling, but hasn’t stopped there. Just recently, he launched a new book (which he co-edited with Brian O’Leary) for O’Reilly called, Book: A Futurist’s Manifesto. The book publishing industry is going through dramatic change and digitization. With that comes some fascinating lessons for marketers and marketing. Enjoy the conversation…

Mitch Joel is President of Twist Image ‹ an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing best-seller. You can find him here: www.twistimage.com/blog.

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