Make TV was made as a part of the Sony "make.believe" brand campaign. It was the first of its kind "live interactive TV show" that allowed the audience to participate in creating a music video for Karmin on TV. When you downloaded the app "Dot Switch" to your smartphone, tablet, or PC, you were able to collectively turn on the machines inside the TV show. The TV footage was then made into a music video, with a thank- you-list of all the participants' names. As a result, more than 890,000 people watched it live, and over 7 million pushes were recorded during the show.

Ultrabook™ POP-UP THEATER (Website/February 13, 2012)

Ultrabook™ POP-UP THEATER is a campaign designed to introduce Ultrabook, a new category of computers inspired by Intel. In order to communicate the product's thin design and its responsiveness, we synchronized 60 Ultrabooks with a special program, and created a "POP-UP THEATER" that suddenly appears around the city and transforms an everyday situation.

SCROLL TO THE MOON (mobile/December 15, 2011)

"Scroll To The Moon" is the second releasing app for the comic "Space Brothers." There is a distance of 384003 km between the Earth and the Moon - this app let you to reach to the moon, just by scrolling. Just keep on scrolling the screen with you fingers to reach the peak of Everest, to International Space Station, then breaking through the aerosphere and to the goal of reaching to the moon!

Mazer is a new method & platform to conceive and help idea creations. The creative directors opens up an "assignment" and the participants posts their "inspirations". Then the creative directors suggests new elements to "mix" with that inspiration. Lastly, the participants come up with "ideas", and the "best idea" is selected by public voting. The best idea deriving from this platform is made available for registered companies to purchased and use.

Moon jump is an iPhone app which we developed to promote the popular comic book "Space Brothers". This is an app to jump simultaneously around the world, and trying to reach the moon by accumulating the jumping distance.
If you have this app in your iPhone, the mission notification will be sent to you once a week before the jump. When the time comes, the countdown begins, and 3... 2... 1... JUMP! Your iPhone automatically calculates the jump distances and the people who had jumped together in the world.

WAROTAR teaser movie (Website/August 1, 2011)

This was a teaser campaign for a new comedy video distributing service "Warotar" by Yoshimoto Kogyo. We placed print ads with mysterious poems written vertically on the graphics... and if you read each of the first letters of the sentence horizontally, it will reveal a hidden message about what Warotar is. The poems were also shown on the teaser movie, which was created just like a high budget Hollywood movie trailer.

Backseat Driver is the first digital toy from ToyToyota. It's an iPhone app which allows kids to enjoy driving from the backseat of the car. By using the iPhone's GPS function, the player is able to drive a virtual car, which moves along with the real car that he/she is riding. They can collect actual shops and landmarks, which are generated using the Foursquare API. The player can accrue points, customize their car, and share their drive with friends via Twitter. The "Backseat Driver" offers the passenger a new way to enjoy driving.

SHIRO Cheers System (Website/June 21, 2010)

When we say "Cheer!", the happiness is born between two people.And it spreads to others like a chain reaction and grows bigger and bigger.We hope the Japanese Shochu "SHIRO" can bring people bit closer and happy by making them "Cheers!".

If you feel like to say "Cheers!" with friends even a little after watching this movie, we are pleasure to hear so.

Magic Disk (Website/June 14, 2010)

It's a campaign of a Japanese music artist Asian Kang-fu Genaration's new album "Magic Disk". At the concept of this album, they sing about the sympathy with CD as extinct media. The site provides you the function of social graph with your favorite CD. You can share your favorite CD with twitter, and know who exists beyond the CD.

TOTOTALK (Website/November 27, 2009)

The Last Manga Exhibition @Kumamoto (/September 22, 2009)

[Japanse]
One of the japanese representitive manga artist:Takehiko Inoue's exhibition took place in Kumamoto pref.
This exhibition's theme is the fusion of the style of Manga and Art exibition.
The content is totally secret. So this website shows the visitor's voices, and faces.
We made two suveniors, one is "Pri-kra-kun(print club machine)", on which visitors could make their original mobile wallpapers with the charactor.
The other is the room, in which visitors could draw their voices and impression freely.
those memories were optimised on the web, by time-lapse-movie and 360 slideshow.

Scribble (落書き) (Banner Ad/February 9, 2009)

INTERNAVI REALIZATION (Website/January 29, 2009)

A microsite of Honda's genuine car navigation system, "Internavi" has been launched.
Internavi can't be seen because it doesn't have its own shape, the system overides on the other car navi, like OS.
This project aims to visualize Internavi in various ways.

Honda Green Machine (Website/November 10, 2008)

A new corporate message site , "Honda Green Machine" has been launched.
You can control your machine with arrow key like action games, and change the machine.
Green gears contains some hints of Green Machine.

moba-V [CLOSED] (mobile/May 12, 2008)

This campaign starts with TV-CM.
In TV-CM, the new artist, "Lil'B"'s face is hidden by 2-dimentional bercodes.
People scan this for identifying their face.

With moba-v.jp, "You can get the Music Video, with sending us your face picture!"
people send thier photos from your mobile phone.
Then, they get the Music Video, but, the artist's face is yours!
Users show their friends their own music videos.
The music burns into them.

Wrap Mixer [CLOSED] (Website/April 12, 2008)

At the top page of Kureha Corporation, the new contents "Wrap Mixer" has been launched .
The company itself has only stereotype vision for consumer. We aimed that users think it's revolutional.

In this site, you can produce CGCM at ease.
When you edit some clips and type some sentences, the server automatically makes original flv file, export to "NICO NICO MOVIES", the Japanese Movie Portal.
NICO NICO MOVIES is more popular than YouTube in Japan, because the users can send comment for the movie at real time.

The last Manga Exhibition @UENO (Website/November 29, 2007)

Tokyo Interactive Ad Awards 2007 (Website/November 25, 2007)

[Japanese / English]
TIAA is the most valuable intaractive advertising award in Japanese.
This year's theme is "Grab it".

In honor of the last year's winner , Naoki Ito(GT Inc) , we produced 200 hand-models of him as direct ad.
And the promotion website is the background story of making the hands.
Please be patient several seconds, and click the screen.

Good is not enough. (Website/October 18, 2007)

Avenue H (Website/October 1, 2007)

The Challenge from the Crazy Genius (Website/July 7, 2007)

Objective : Branding of World Commerce company, distributor of Franck Muller and any other upmarket watchmaker.
On the site, viewers play a invincible difficulties. and if you win the game, you can get expensive watch with honor of Genius.

Dentsu Creative School '07 (Website/June 20, 2007)

Dentsu Creative & Planning School is for college students who want to be copywriter or planner of advertising.
We make "Copywriter simulator".
If you input some copies, the sentense that you inputed will published and shared with the wrold.

Hit the Fly Mark with a Single Shot (Banner Ad/June 13, 2007)

The World (Website/May 23, 2007)

Japanese famous singer "Bennie K" released their new album, "The World".
On the site, viewers have their avators, the blue bird. It's the symbol of the album.
They fly, and play some races all over the world.
The World map is integrated with Google Maps, any viewers can watch their virtual birds fly on real world.

The Blood (Banner Ad/December 20, 2006)

Enjoy, Live Drive (Website/December 14, 2006)

Omusubi of the day (Website/September 28, 2006)

Omusubi(rice ball) is very popular menu in Japanese, and we can see omusubi in any convenience stores, groceries, shops, restaurants, on the road, at the riverside and so on. And that contains many kinds of fillings, that changes the taste definately.
So, we seek and try a new possibility of the new Omusubi tastes.

In this program, we make new Omusubi everyday without holiday.
And the juror examine and judge the taste.

Honda.co.jp(Holiday version) (Website/September 1, 2006)

We made Honda top page of Holiday version.
Clients needs us to succeed both of traditional good tastes and aventurous heart.
So, we made two variations of that face.
On weekday, it's very serious, and on holiday, it changes to the toy box.

Dentsu Creative School 2006 (Website/June 1, 2006)

The Main copy is "Mi-Ga-Ke",cultivating your taste.
There are always some ideas in our brain.
Some of them are good and useful, but most of those are often illusion-promoting.
To be a good creater, you must "Migaku"(cultivate) your mind or ideas.

MOTTAINAI (Website/April 21, 2006)

Mottainai, is said by Wangari Maathai, Kenyan ecologist and the leader of "Green Belt Movement".
We made a website for appealing this word to the world.
So, what is "Mottinai?" For example, she said, like this.

1) It's bad manners not to finish your meal.
2) Each grain of rice is the product of the farmer's labour, a labour of love and hard work.
3) That is why we gratefully eat a bowl of rice until the last grain.
This is the Japanese spitit of mottainai.

In this site, we coorporated with bulkfeeds.com.
They correct RSS feeds of Japanese Blogs.
And we visualise the popular words and compare it with "Mottainai".

Shiseido uno (Website/March 19, 2006)

In this campaign, 18 numbers of TVCM have been simalcasted at the same time.
At this website, all of the TVCM movies were voted with "Comment" or "Trackback".
And the shape of the website was associated with many messages and votes.

9-Hour Gesture! (Banner Ad/December 28, 2005)

This is multiuser communication banner between visitiror of MSN Japan and Bascule Inc.
at 28 dec 2005, we connected livecam with a banner Ad, in the top page of MSN.
We became the game master of "gesture game".
We performed something without voice, and the visiters could answer what we did.
In fact, the contents of banner was real ourselves.

Her Past (Banner Ad/December 20, 2005)

Japan is the only developed country, which is increasing the number of the HIV- infected patients.
It is said that there are many irresponsible and potential infected patients.
Japanese are extremely reluctant to talk about sex and even dislike talking about STD.
This banner is to give new understandings about HIV, and tell HIV is no longer someone else’s problem.

Bring your cursor to the banner at the top of the screen. You can be her boyfriend, but....

Who is moocs? (Website/November 1, 2005)

This conecpt is To build preference by playing crisscross with Puffy AFRO, brand mark for MOOCS - the music download service for mobile phone.
You can see many short movie that discribes MOOCS charater.
You can trim and shape the AFRO hair as your favorite style, then you can enjoy and send the hairdo to your friends while you are listening to musics of this service.
And you can download many mobile application, to enjoy together MOOCS.
For example, "IDLE SCREEN". Using this, you can check the power of your mobile phone. In this screen, AFRO hair moves in association with the battery power and electrical waves.

PENCIL CATCHER (Website/October 4, 2005)

We optimized "UFO-Catcher" a kind of popular crane-game for web.
The premium is a Gold Pencil, the trophy of an international ad award "One Show".
This machine has three web cameras. When someone starts this game, it is automatically recorded in FCS server.
And this machine can be remote controlled with web. Anyone can play it!

SLAM DUNK 10 DAYS AFTER (Website/August 9, 2005)

This is an Integrated Campaign for the Japanese famous basketball comic .
It consists of newspaper, website, media campaign.

The 6 Japanese popular newspapers advertised each charactors of SLAM DUNK at once.
And we launced the website. It represents the messages for this comic.
At last, in a closed high school, the comic-book artist Takehiko Inoue draw the Manga at blackboards.

talby.jp (Website/October 14, 2004)

Kururinpa (Website/October 9, 2004)

The Objective of this site is to raise awareness about UNESCO Terakoya Movement.
In the world, there are many people who can't read and write.
This movement collects donation, and build schools or make oppotunity for education.

The navigation system of this site is a child's hands.
And in the introduction, you can experience illiterate.