Now I'm old enough to remember getting a demo on cassette tape (Dolby C noise reduction no
less!)getting a wad duplicated,buying Jiffy bags, running down to the Post Office -
and paying 75p post to various "big labels" did they listen to them? probably not!In
this day of electronic communication abundance, its so easy to just concentrate on your
music,then a few clicks on the web and voila!Even if your a novice starting out,
prices of equipment are staggeringly low compared to the early 80's when I started. You
can get away with say 3, 2nd hand Emu proteus modules, master keyboard,small mixer (maybe
8/12 channel) computer with sequence software and really you can get some great results
for say 600GBP! Way back when I started a 2nd hand 16 channel mixer would set you back
easily 600GBP! So its never been a better time to invest in some great equipment - go to
myspace, click music and type in john monaghan, I used 3 Emu proteus modules. master
board, old office computer/ancient copy of Cubase. obviously I used a small digital
recorder for the guitar/vocals - but the system does work!

Plus, if you want to be heard there's a thousand more outlets gummed up by many million
more 'artists' encouraging the more entrepreneurial amongst us to use novel means to draw
attention to our product. T'was ever thus.

A hit record, a commercially
successful piece of music, has to be something that moves the listener enough to make them
spend. This requires a healthy level of musical, lyrical and technical expertise, which
takes a long time to achieve, which costs a lot more in the long run.

Yes;with the music field open to more lightweight "composers" it does muddy the
field for serious artists in it for the long haul vying for exposure - however from a
music retailers point of view (which i used to be in Glasgow) there's nothing like selling
gear and advice to the next budding muso with his head full of aspirations (the bulk of
the majority of music gear sold is bought by enthusiastic amateur musos - not by pro's who
generally keep their top flight guitars/equipment for years!) whereas the "amateur market"
has a higher frequency of sales turnaround.

The big labels may not have listened to much of the unsolicited demo material they were
sent back in the day. In 2012 we may not know we are born when it comes to the
'democratization' of instruments, real and virtual, and the means to record and process
them into a published, digital product. Its true. As musicians we've never had it so good.
Unfortunately the flip side is audiences do not value the music they hear in the same way
and more seriously, they have far less band width in their attention span to actually
listen to it in a meaningful way, as we generally did those hard won recordings that got
produced and published up to say about 2000.

Its feast, not famine. But it
sometimes feels more like gluttony than nourishment. And few seem able to remember what
any of it tasted like. Too many chocolates?

Absolutely, isn't it just bizarre? Totally, with the available free time in our lives and
the shear amount of music, free or otherwise, that is available now!

In shame
and disbelief I find myself listening more and more to music by the 'preview all' function
in iTunes: it plays full minute of each song on a CD and this seems to satisfy me
nowadays!

The other day I was listening (don't judge!) to the missing albums in
my collection from Santana, quite a few since he recorded tens.. but I was fulfilled with
this cheeky peek, not wanting to commit to any purchases, and I am not THAT stingy! Too
much stuff, and in one minute, nothing 'hit me' enough to part with the best part of 80
p.

I was also catching up with the Rolling Stones, with their 30+ new
compilation CD. One minute of those (awfully recorded early) tracks was more than enough
FOR ME (did they use a bass player or a rumble maker?).

It's like a cake addict
working in a bakery. First you rejoice, then scoff, then get sick at the sight of sugar..
I am scared, really scared now!

Do you know, thinking about it, I listen to much less music than I used to. Anything
recent usually comes to me via my offspring and they tend to be as incessant as I used to
be. That, combined with the constant drone of the radio means I get quite enough of that
to keep me happy.The last few CDs I bought were replacements for some I lent out and never
saw again. Sadly, I don't feel like I'm missing much.

I do have quite a
collection of YouTube videos of fave musicians from around the world, though. Folky stuff
recorded in little clubs and presented as ads for the club and the band I find most
satisfying. Modern tech has certainly made that kind of project possible.

Re: Never had it so good!
[Re: shufflebeat]
#1019214 - 18/11/12 11:03 PM

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Maybe as we get older - we just listen less in every aspect of life!certainly the younger
generation are incredibly teched up with an array of musical replay weapons at their
disposal than we ever had in the 70's/80's. Just had a horrible thought...imagine buying
your new shiny car, and as an optional extra,free music downloads for a year! (maybe I'll
opt for the metallic paint finish! There will always be different musical platforms,every
industry is the same,amateur,semi and pro. but as a naturally curious breed we always long
for something new and exciting - music is no exception whether you make it or listen to
it! (now where did I put that Hendrix LP?)

Starve
yerself for a few weeks, listen to nothing. Then play that recommended album by (insert
name here) and it will sound so much fresher.

I can feel it happening to me, i
listen to too much and it starts to lose its magic... so I listen to radio Four for a few
weeks and come back to music and find myself loving something and being excited by it
again.

Defo like alcohol, the more you have the less affect it has. If you
crave the hit, abstain for a while.