Audemars Piguet reopens Singapore store after renovations

Feb 9, 2016

Audemars Piguet has reopened its Singapore store at Liat Towers following extensive renovations. The result of the 10-month face-lift is a retail concept the brand calls a “Home Away from Home”. It is indeed so as the new 196 square meter flagship boutique has incorporated elements of Le Brassus into the décor, transporting clients to the brand’s birthplace in the Vallée de Joux, Switzerland.

Measuring over 10-meters, the façade is made up of angular shapes and forms in a bronze finish, inspired by the forests in Le Brassus. This design is replicated at the entrance on the first floor as you step into the boutique.

The boutique’s layout is divided into two areas, “The Manufacture” and “The House”. The former is a detailed product display and watchmaker corner while the latter on the second floor is a full service bar and lounge where clients can enjoy an espresso or glass of champagne.