Month: March 2011

I’m helping organize Foursquare Day for Seattle and you can sign up here if you want to join us. As you may know from my blog, I think location-based services are a new and interesting tactic for marketers. Eventually, they will get easier and more automated so more consumers adopt them, which will entice venues and brands to leverage them more. With Foursquare, businesses have a variety of specials to offer customers to help achieve the following:

Acquire new customers (get them in the door)

Get repeat customers (get them back again)

Acquire more customers (get them to bring their friends)

The Foursquare Indy team (The Foursquare source for Indiana) had a great blog post that summarize the different specials, which I’ve summarized here:

Swarm Special will display this note: “Unlocked: for swarms of X people (Up to XX per day)”

Friends Special will display this note: “Unlocked: for X friends checking in together”

Flash Special will display this note: “Unlocked: for the first X people after X:XX AM or PM”

Newbie Special will display this note: “Unlocked: on your 1st check-in”

Check-in Special will display this note: “Unlocked: every check-in”

Loyalty Special:

Every X Check-ins

When a customer checks-in exactly X times

When a customer has checked in X or more times in the past X days

Special will display text relating to those details.

Mayor Special: Special will display this note: “Unlocked: X for the mayor”

If you’re in the Seattle area, please sign up at http://www.meetup.com/foursquare/Seattle-WA/88041/ and come by and say hi. I’ll be one of the guys wearing some sort of Foursquare logo. And yes, I still work at Microsoft. And no, I have nothing to do with Foursquare.