You have to wonder about anonymous endorsements.Are they neutral persons, knowledgeable persons, or people trying to promote or discredit some company? It would be great if more posters signed up and signed in.

Getting back to Ambarella, it's interesting to compare it with Mobilygen. Initially both companies intended to design H.264 encoder/decoder only. Mobilygen spent its startup money to bring its codec close to perfection, very well performing and very low power. Ambarella early on decided that stand-alone codec is not enough and embraced system solution in its SoC, including camera interface, ISP, system controller with peripherals, etc. Mobilygen was sold for cheap to Maxim in Oct. 2008. Ambarella sells its SoCs quite well, but, probably, not enough for break-even.

To Anonymous: You actually completely missed the point of Fossum's comments. People who really believe in what they wish to say will stand up and be accountable ... unless, in the future, your appreciation of "impressive" performance is supported by tangible evidence.