Yelp gets into the delivery business with Eat24 acquisition

Announced today, Yelp wants to expand Eat24 to work with the one million Yelp restaurants listed on the service. That’s a huge ramp up from the current 20,000 restaurants that have partnered with Eat24 for delivery.

Commenting on the acquisition via a press release, Yelp CEO and co-founder Jeremy Stoppelman said, “As more food ordering transactions move online, further integrating Eat24 will enhance our user experience with an easy-to-use product and service that allows our large consumer audience to transact directly with businesses.”

The acquisition cost Yelp $134 million in shares and cash.

As delivery integration expands to more and more restaurants, it’ll be interesting to see how Yelp will handle actually delivering from all of them. Yesterday, Sidecar announced that it was opening up an API for partners to use the service for same day delivery. One of Sidecar’s partners is Eat24.