Morgan Spurlock was invited attend the May 29th event. A member of Sony Pictures Classics PR team sent this email regarding the request: “The film nor Morgan are available for this.”

But, POM Wonderful will provide cold beverages to all the audience members of the special screening.

“POM is always looking for creative opportunities to deliver our unique health message in a fun and engaging way,” said Matt Tupper, president of POM Wonderful, the Greatest Juice You’ll Ever Drink. “We really respect Morgan’s work and his commitment to healthy living, as evidenced by Super Size Me. Participating in Morgan’s film is the perfect fit for POM: our brand confidence enables us to freely share our marketing process, strategy and POM Wonderful products in this exciting new forum.”

Several of the plastic bottles will have custom made Microsoft Tags on them (see below). 2D barcodes on sponsor product packaging and printed material is a cost effective vehicle to co-promote the film to the growing smartphone consumer user base. Microsoft Tags are free to produce, change and track.

“In creating Microsoft Tags for several of the film’s sponsors, I made sure to take the time to research the brand and try to determine what the message is that the advertiser is trying to project,” explains Arizona artist Bret DaCosta. “Once I have a grasp I create a new Tag account and render the basic Tag in either color or black and white. From this point I manipulate the colors to best identify with the official colors of the brand or a representation through color to project a certain identity or invoke emotion.”

This is a mock-up of what Bret’s customed Microsoft Tag could look like on a 16oz bottle of POM Wonderful.

If any of Spurlock’s sponsors would like to participate in the Port Townsend Film Festival special screening May 29th or learn more about adding Microsoft Tags to their products or printed materials to co-promote “POM Wonderful Presents: The Greatest Movie Ever Sold”, please leave a comment.