Virtuoso Life

Virtuoso Life - The Hotel Issue

Hotels are more than merely a place to stay. They woo us not with details of their hotels, but instead with vivid descriptions of what we can do there. Hotels large and small now engage guests with ever-changing programs. The same movement is also happening with cruise lines and, in fact, transcends the travel industry as part of what’s called the experience economy, where businesses offer their clients memorable events – and the memory itself becomes the product.