There is a great deal of data eveywhere today. So much so, that most organizations wanting to start the data driven decision process can easily become overwhelmed. There are numerous studies that show that companies that drive decision with data experience greater growth than those that do not.

But the key to doing this well for the long haul is to start with a "less is more" approach. Getting comfortable with data requires that you choose initially what matters to you rather than drinking from the firehose.

Some of the questions they'll cover include:

What are the dangers of collecting too much data too soon?

Data and technology makes it easier to change direction for marketing today. Is this a good thing?

Are there downsides of data driven approach?

If you are not a currently a data driven decision making organization, how do you get started?

In addition to serving as an adjunct instructor for Web Analytics/SEO and Mobile Marketing in the IMC program, Mark Tietbohl is currently engaged in providing marketing and business development strategy support to technology industry clients.