Jennifer Smith

Senior Strategy Consultant

Interbrand

New York, Other

Interbrand

Senior Strategy Consultant

September 2010 — Present

Work with Fortune 500 companies to create value for their business through strategic alignment of their brando Client lead and strategist for accounting firm merger rebrand: proposition, visual identity and implementationo Creating and executing brand implementation, associate brand engagement, environmental branding, messaging and sub-brand migration strategies for Healthcare organization. Grew client to 3rd highest accounto Driving global growth for non-profit through development of a more effective architecture and rebrando Developed strategic foundation for hospitality client global logo redesign o Led multiple projects for packaging client from an acquisition transition strategy to developing an ingredient brand consumer facing approach to incorporating digital and corporate citizenship strategies for increasing brand valueo Led strategy for technology company understanding the strength of the brand in order to develop proposition, architecture, and naming that will enhance position within evolving market

Provide strategic insights for new business pitch and RFP responses

Co-lead Corporate Citizenship Practice and non-profit strategy projects for Harvard and City Year

Macquarium Intelligent Communications

Business Analyst

October 2005 — August 2006

• Designed and managed implementation of website redesign and online quote form application for GMAC Insurance, increasing quotes generated by 20%. Utilized search engine optimization to increase listing rank• Implemented employee portal for US Kids Golf, reducing time and cost for processing customer orders• Drove internal collaborative project worksite used to improve communications with clients and project teams• Utilized bug tracking tool to monitor and test project quality in preparation for successful site launch• Conducted industry market research for a new company differentiation strategy

Career

Ernst & Young

Consultant, Advisory Services

June 2003 — September 2005

• Managed implementation of a call volume outsourcing transition with a potential cost savings of $67.3M. Contributed to the development of leading practices for contract negotiations and performance measurement• Developed implementation plan for contact center management of absentee and attrition rates; $4.7M savings • Determined consolidation and outsourcing opportunities for contact center with estimated annual OPEX savings of $7.2M • Negotiated financial support for internal Professional Women’s Network - Coordinated multi-practice annual meetings

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