Grand Theft Annualise? Not According to Take Two

Strauss Zelnick, Take Two chairman, has ruled out plans to annualise key titles Grand Theft Auto and Red Dead Redemption to maintain quality control and keep gamers interested.

He told Reuters that Take Two wouldn’t “annualise” the properties in the foreseeable future, and also spoke of the company’s digital distribution and mobile arm, citing that he expects it to grow to achieve twenty-five to thirty per cent of revenue “over time”.

He still thinks total digital distribution is a long way off at the moment, though: “I still think in five years the packaged goods business will dominate,” he says. “It’s kind of irrelevant to us – basically the same gross margin, basically the same risk.”

He also gave hope to baseball fans that Take Two could possibly renew its license deal with Major League Baseball, but wants to see a change in economics first, citing: “”It’s a losing proposition and we don’t have any interest in pursuing losing propositions.”