Picking the right shade

To avoid Oompa Loompa territory, go for a shade that's only slightly darker than your skin tone - no more than two shades deeper. For pale skin, look at the base tones of the product and opt for bronzers with beige, gold or pink undertones rather than orange or red. Also try a baked or mosaic bronzer that allows you to build more natural coverage.

Application how-to

When it comes to colour, always start with a small amount first. As the aim is to give your skin a sun-kissed look, only apply to areas of the face that would be hit by the sun naturally – think the apples of your cheeks, on the forehead just below your hairline and on the bridge of your nose.