Colorado Height University
Case study of Marketing Chateau Margaux
Xuan Mai Le
IBS400
Château Margaux had entered the Mentzelopoulos family in 1977 when Andre Mentzelopoulos, the owner of a French supermarket chain, bought it for about €12 million. It located in Bordeaux region, which produces the most prestigious wine in France. The Bordeaux wine community was initially shocked to see it “fall in the hands of a Greek.” However, they gained confidence in Mentzelopoulos as they saw the complete overhaul…

STUDENT: | Louis-Claude ROUX |
PROFESSOR: | Philippe René Gillet |
CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat |
PART I) ANSWERS BASED ON MY “GUT FEELINGS”
Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why?
I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest…

Beth Israel Case
Date 09-02-2011
Beth Israel
Beth Israel Hospital (BI) in Boston, Massachusetts, is a hospital with a three-faceted identity. First of all it is a hospital for patients from Boston and the surroundings. The second role is as a research institution and the last role is as a trainings institution where Harvard Medical School faculty members can be trained.
Despite the hospital is one of the best, some people called the organization “an unruly mob”. Malcom Weinier, vice…

Harvard Business Case Analysis
How would you categorize Kearney’s commitment to the company? How might you change or maintain this commitment?
Eugene Kearney is very committed to Old Colony Associates (OCA). Kearney is committed in that he has been with the company for 13 years, loves going to work every day and aspires to maintain a higher level management position. However, he clearly needs to make improvements to his current level of commitment to OCA. Kearney needs to realize that commitment…

Harvard Case Review and Analysis
1. Jeff Immelt’s strategies for GE were solid in a theoretical sense. The company should have been delivering above-average returns and seen all the positives that he preached about it. The reason this did not happen and they faced some humiliation in 2008 until 2010 were due to GE Capital. Immelt thought that they were diversified enough to survive the economic downturn. However this proved to be wrong. In an interview for BusinessWeek magazine David Magee…

Alicia Trezza
Zak Jones
Carnival Cruise Lines
1. Conduct a SWOT analysis for Carnival: what are its strengths, weaknesses, opportunities and threats? In doing so, please evaluate its major competitors.
Strengths
- Carnival has 75 ships in its fleet and is continuing to brand the company as the “fun ships”
- There are large barriers of entry into the cruise businesses. Ships are extremely costly and time consuming to build.
- Carnival cruises provide a vacation that includes all activities…

allowed RBC to reposition in order to develop a competitive advantage based on differentiation in the newly competitive environment.
“This study identified a whole new area of differentiation that Royal could explore” (McLaughlin, vice president of CRM case study page 4).
Reorganization around CRM.
Royal bank developed a “segmented structure”, composed by 6 different segments which reflect life stages and the complexity of their financial needs. They also reflect commonalities in service and product…

Harvard Business Case Analysis Coca-Cola in Brazil
Introduction
Coca-Cola is sold in over 200 countries and had for years done very well in Brazil. A closer look at Coca-Cola's Brazilian market is presented in an article in the Thunderbird (published by the Garvin School of International Management), which delves into the profit problems that Coca-Cola had in Brazil in the early part of the decade of the 2000s. The article, published in 2004, points out that the fast growth of "off-brand" soft…

stated in Applegate, “IT governance is the effort to devise an overarching and integrated approach, addressing broad themes such as operating performance, strategic control, risk management, and values alignment.” (Applegate, 403) In tying it to the case we can see this was the goal of the new process, to tie in business goals with the IT projects. As with the problem with Volkswagen and other company, many times IT’s objectives isn’t in line with what is best for the business as a whole.
As Applegate…

Ameritrade - Harvard Case Study
Background:
Ameritrade Holding Corporation is securities brokerage services and technology-based financial services firm from the United States. The company was founded in 1971 and is headquartered in Omaha, Nebraska. “Ameritrade MERITRADE for self-directed retail investors; TD AMERITRADE Institutional that provides brokerage and custody services; trading platforms that enables research and analysis; a suite of education products and…