Top 5 Myths of Brand Advocacy REVEALED

Brand Advocacy is hot! According to a recent IBM study, brand advocacy is the #1 priority for CMO’s globally. As forward-thinking marketers are developing strategies to find and activate their most enthusiastic customers, it’s important to put to rest some myths surrounding advocacy. This webinar will address what it takes to run a successful advocacy program and the characteristics and motivations of Brand Advocates. (Do you know what Advocates crave most? Here’s a hint: It isn’t money.)

What You’ll Learn:
-Surprising insights about who Brand Advocates are and what makes them tick
-Best practices for engaging and energizing this influential segment to drive leads and sales
-How to measure the impact from brand advocacy programs
-Real world case studies from top brands like Ancestry.com, Rubio’s, and Intuit

Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.

Whether you are a B2B organisation looking to capture attention at an industry event or a consumer brand sweeping into a trending conversation - there is real value to be gained from engaging in real- time or "owning your moment" in social media.

With the right approach, you can ride the wave of social conversation to increase awareness, engage a highly targeted audience, drive interest and ultimately sales!

Learn from our own experience riding the wave at #SMWF, as well as case studies from our work with Interflora, Thomson Reuters and Southbank Centre as we explore how to:

-Effectively plan to own your moment using social insight
-Resource your teams to react in real-time and approve content fast
-Leverage paid social to ride that wave
-Equip yourself with the right tools (free, not just paid!) to maximise the opportunity
-Measure the effectiveness of your activity and prove ROI

In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

About Acquia:
Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.

How do you deliver great digital experiences in today's mobile-first, multi-touchpoint, omnichannel world? The answer is to map customers' journeys against your mobile and web touchpoints, then harness context - full knowledge of a customer's history, preferences, behaviors, and location - to tailor the experience.

Increasingly, organizations are looking at Web Content Management (WCM) solutions in the cloud. Why? Because in the cloud, you can rapidly deploy sites, reach mobile devices, secure against attacks, and scale to meet demand.

In this session you will:

* See the data highlighting major trends driving interest in "WCM in the Cloud"

* Understand the pros and cons of moving your WCM to the Cloud

* Master the role of the cloud in delivering great digital experiences.

* Build support and a roadmap to use the cloud in your digital experience delivery strategy.

Join Silverpop Marketing Expert Ellen Valentine, as she reviews customer journey planning techniques and how to use the output from this strategic work to improve your digital marketing efforts.
Learn how to:
•Determine the key stages in the customer journey
•Map out the buyer’s thoughts and needs at each stage
•Identify areas you can improve to enhance the customer experience
•Use a multichannel approach to connect more effectively with contacts
•Expedite prospects’ and customers’ movement along the customer journey

It's often said that retaining customers is a lot easier and cheaper than finding new ones. But how do you put this into practice and use data to your advantage?

In this webinar, DueDil analyst Andrew Warren-Payne will discuss why B2B customer marketing is so important and how you can put a plan into place. He will cover:
-) Setting goals and objectives for B2B customer marketing
-) How to map your customer lifetime journey and plan your communications accordingly
-) How to prioritise your existing customers using first party and third party data for retention and upselling activity
-) How to work together with sales and account managers for maximum effect

Get lots of clever tips and techniques to create more effective landing pages immediately.

This fast-paced, practical webinar includes more than 40 examples, good and bad and is led by popular content trainer and Sticky Content founder, Catherine Toole.

In just 45 minutes you’ll have learned how to:

rock a title – even on a small screen
catch attention from the get-go using bold openers and frontloading
organise information for optimal effect
get original approaches signed off and through compliance
optimise pages for conversion
delight customers and prospects by satisfying needs and goals
nudge users down specific paths
Get better at landing pages in under an hour – sign up for our webinar now.

Recent studies show people want to develop more meaningful relationships with brands. The rewards for brands who truly collaborate with their customers and involve them at the heart of their marketing are great, with genuine advocacy leading to more sales, increased brand awareness, meaningful customer insights, user generated content and more.

This webinar will share how, by putting your customers centre stage, you can develop the meaningful relationships they seek and work with them to thrive in this brave new era of marketing.

Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

In this webinar, you'll:

* Learn how to collect data that helps visualize the customer's journey
* Get tips on one of the biggest challenges to increasing the ROI of marketing automation
* Access the theory of identity enrichment
* Gain insight into best practices for personalization in different channels

Register for this webinar today and get started doing personalization right!

Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

In this webinar, you'll:

* Learn how to collect data that helps visualize the customer's journey
* Get tips on one of the biggest challenges to increasing the ROI of marketing automation
* Access the theory of identity enrichment
* Gain insight into best practices for personalization in different channels

Register for this webinar today and get started doing personalization right!

Dave, Crost, and McCadney were among 25 digital marketers selected by BtoB’s editorial staff as Top Digital Marketers of 2013. The winners were selected based on criteria including strong interactive vision; innovative use of digital technologies; and proven technologies.

Online ratings on Amazon, Yelp, TripAdvisor and other sites can make or break your business.
Did you know?:
• 70% consumers trust online reviews (Nielsen)
• Increasing Yelp ratings by one star can boost revenues by 5% to 9% (Harvard Business Review)
• 67% prospects change their mind after reading only one to three negative reviews (Lightspeed)

In this informative webinar, you’ll learn how to:
•Boost online ratings on shopping and review sites
•Increase rankings (you’ll see how one hotel jumped 50 rungs on the TripAdvisor rankings ladder)
•Leverage user-generated content to boost SEO, engagement, and sales

Rubio’s Fresh Mexican Grill’s mission is to “create raving fans.” Rubio’s has built an army of nearly 100,000 raving Rubio’s fans that it’s leveraging to boost online ratings on Yelp and elsewhere plus sell more tacos and burritos.

Ten lucky webinar attendees will get a free copy of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force”

About Zuberance

Zuberance is a social media marketing company that manages and powers Brand Advocate programs for leading consumer and business brands, plus growing SMBs. Zuberance’s award-winning social media marketing platform enables companies to systematically identify and energize their highly-satisfied customers (AKA “Brand Advocates”), driving measurable increases in referral leads, recommendations, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance.

You have a secret content marketing weapon: Brand Advocates. As your most loyal, engaged, and enthusiastic customers, they’ll gladly create positive reviews, glowing testimonials, and more. Unlike your high paid agency or in-house copywriter, you don’t have to pay them thousands or hundreds of thousands or dollars to create compelling content. Simply make it easy for Advocates and they will happily create fantastic and authentic content. Intrigued?

Bill Lee (Author of "The Hidden Wealth of Customers") triggered a firestorm of controversy when he declared recently in a provocative Harvard Business Review blog post that traditional marketing – including advertising, public relations, branding and corporate communications – is dead.

What do you think? Is it time to sound the death knell for traditional marketing? Is traditional marketing still alive and well? Are paid, owned, and earned media merging?

Register now for this exciting webinar hosted by Zuberance, the leaders in brand advocacy. This is sure to be one of the most talked-about webinars of all of 2012!

Companies today are investing in Influencer outreach strategies in hopes that a known name can deliver their message to a vast audience. 40,000 blog subscribers may look tempting, but many brands are sitting right on top of an untapped digital gold mine: their own Brand Advocates. These highly satisfied customers are eager and willing to share their positive brand experiences, defend companies from negative Word of Mouth, and deliver new customers. As marketers are developing both influencer outreach and brand advocacy strategies, it’s important to understand the characteristics, motivations, and objectives behind engaging these two segments.

Register for the Zuberance webinar featuring three established social marketing authors who will share their insights on Influencers and Brand Advocates.

What You’ll learn:
-The difference between Influencers and Brand Advocates (what makes them tick, what drives their behavior)
-When to invest in an influencer outreach program vs brand advocacy strategy
-Influencer outreach and brand advocacy success stories from top brands

Brand Advocacy is hot! According to a recent IBM study, brand advocacy is the #1 priority for CMO’s globally. As forward-thinking marketers are developing strategies to find and activate their most enthusiastic customers, it’s important to put to rest some myths surrounding advocacy. This webinar will address what it takes to run a successful advocacy program and the characteristics and motivations of Brand Advocates. (Do you know what Advocates crave most? Here’s a hint: It isn’t money.)

What You’ll Learn:
-Surprising insights about who Brand Advocates are and what makes them tick
-Best practices for engaging and energizing this influential segment to drive leads and sales
-How to measure the impact from brand advocacy programs
-Real world case studies from top brands like Ancestry.com, Rubio’s, and Intuit

Word of Mouth is the “world’s most powerful sales tool,” according to Nielsen. Today, thanks to social media like blogs, social networks, Twitter and more, WOM is more influential than ever. Forward-thinking marketers are boosting positive Word of Mouth by finding and activating their enthusiastic customers (AKA “Brand Advocates.”) But how do marketers harness the power of social media and Word of Mouth in B2B environments?