22.3.07

I say "products" because these, not brands, are actually what Slate's Daniel Gross refers to in Zombie Brands II. (A follow-up to Zombie Brands part one -- which is also about products, not brands). For example, the McRib is a product; McDonald's is a brand. Likewise, the Taurus is a product of the Ford brand. And Tab is a product of the Coca-Cola brand (though I'm sure Coke's marketing folks might argue that Tab is a sub-brand within Coca-Cola's brand architecture). I'm calling them "zombie products" because "zombie brands" seems less correct for the majority of Gross' examples.