26 of 163

Knoll: "Modern Always"

We worked to define strategy and language to define the constellation of design-centered brands that comprise Knoll. The process began with a series of workshops about the legacy of modern design, out of which emerged the central idea, that Knoll is "Modern Always."

Our messaging system — both internal and client-facing — identifies and articulates Knoll's unifying pillars: Harmony, Modernity, Constellation, Design, Work/Life, Sustainability, and Future. These pillars are paired with collages merging photographic fragments into compositions connecting Knoll's diverse portfolio. This content was adapted into a presentation tool and brand book to help Knoll associates and clients understand the company's wide-ranging capabilities and underlying ethos.