The SWOT analysis will help you understand what differentiates you from your competition and how you should position yourself in the market. It will also help you develop your messaging and your unique selling proposition. Brutal honesty is imperative for a truly insightful SWOT. Use bullets and aim for 4–5 in each section. Limiting your lists will help you to focus on the most critical points and help retain focus.

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In order to use SEO affectively, you must optimize your content. And when we say content we mean all your content — from your blogs to your landing pages to your social tags. In order to do this you need to create a keyword list, which will then allow you to create messaging around the words and phrase you are targeting. But SEO is much more than just targeting keywords. Link building, content and social media all play key roles in a successful SEO strategy.

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But before your customers can spread brand awareness through UGC, you have to make sure they’re aware of your UGC campaign so they can participate. Contributors to UGC campaigns are visually-driven, so a video is a great way to spread the word about your UGC campaign. Seeing a well-designed video that clearly shows which hashtag they should use will drive users to participate in your campaign.

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The ability to measure your inbound marketing efforts is one of the most valuable parts of your plan and the beauty of inbound marketing. The amount of things to measure and test are endless. And that’s a good thing because when you are able to test and measure, you are able to improve areas of weakness, report quantitative results and prove the value of your marketing efforts to the broader organization.

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So be clear in your messaging. Make sure your site is a place that people want to stay, not only because it’s nice to look at but also because the information visitors need is easily found. There is an entire science and methodology behind website design including where to place buttons on the page, what content works best where, what colors convey certain feelings, and so on.

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But before your customers can spread brand awareness through UGC, you have to make sure they’re aware of your UGC campaign so they can participate. Contributors to UGC campaigns are visually-driven, so a video is a great way to spread the word about your UGC campaign. Seeing a well-designed video that clearly shows which hashtag they should use will drive users to participate in your campaign.

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The ability to measure your inbound marketing efforts is one of the most valuable parts of your plan and the beauty of inbound marketing. The amount of things to measure and test are endless. And that’s a good thing because when you are able to test and measure, you are able to improve areas of weakness, report quantitative results and prove the value of your marketing efforts to the broader organization.

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To keep your customers engaged, it’s better to start your event announcement with visuals. Adding a GIF to start the message or linking out to a short videowill share the key info of the event in a fun visual way before diving into the nitty-gritty details. Try this template below to create your promotional video for your webinar or other company event.

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Identify which items are for sale. When companies don’t mention which items are discounted, customers are less motivated to check out the sale—they don’t know if it applies to a small section or the entire inventory. Name which items are a part of the promotion so customers feel confident in engaging with the sale. Show these items in your video using animated or real images.

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But before your customers can spread brand awareness through UGC, you have to make sure they’re aware of your UGC campaign so they can participate. Contributors to UGC campaigns are visually-driven, so a video is a great way to spread the word about your UGC campaign. Seeing a well-designed video that clearly shows which hashtag they should use will drive users to participate in your campaign.

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But before your customers can spread brand awareness through UGC, you have to make sure they’re aware of your UGC campaign so they can participate. Contributors to UGC campaigns are visually-driven, so a video is a great way to spread the word about your UGC campaign. Seeing a well-designed video that clearly shows which hashtag they should use will drive users to participate in your campaign.