Pulse List: 5 AMAZING tips on how to run successful social media campaigns

Unlike social media marketing, which is more general, social media campaigns are for a specific purpose.

Running a social media account is one thing, running a social media campaign is another. Unlike social media marketing, which is more general, social media campaigns are for a specific purpose and only run for a specific amount of time.

So how do you run a successful social media campaign? Here are five tips of how to do just that:

Creatively tap into trending topics: Social media has helped level the playing field so think out of the box and try new things. Even if you run a small business with a small budget, you can now reach more people with great, relevant content.

Encourage your audience to create and share: Encourage your audience y co-creating with them and reward their efforts by featuring them on your social media page or by giving them free stuff. This is a fantastic way to engage your audience.

Focus on one platform: Using all your social media pages to run a campaign is a tempting prospect but one you should not consider. Particularly if you run a small business with small resources. Utilize your social media pages according to their strengths. Think Instagram, Pinterest and YouTube for visually prominent campaigns and Twitter, Facebook or LinkedIn for other kinds of campaigns.

Keep it simple: From your slogan to your graphic and video, be sure to keep everything about your campaign simple and straight to the point.

Time to perfection: Your campaign will be a waste if nobody sees it. Schedule your posts around periods of big events or or when your audience are likely to be talking about a particular topic. This kind of timeliness will make your content (and ultimately your campaign) more relevant to your audience.

Social media is a tricky place. It is almost like studying psychology to become a therapist — you have to study how people behave with social media to be any good at taking advantage of its potential. The tips mentioned above are just some of the many available. Be sure to put these to use and search for more. Happy hunting!