Kellogg's brand reputation takes a hit after dumping Phelps

Here's some irony: Kellogg dumps Michael Phelps as a pitchman for their products in order to keep up their "reputation," but immediately plummets in an index which tracks company reputations.

"Out of the 5,600 company reputations Vanno monitors, Kellogg ranked
ninth before it booted Phelps. Now it's ranked 83. Not even an
industry-wide peanut scare inflicted as much damage on the food
company's reputation.