Yeah, I know. I’m sure the script calls for mud and not “santurum” getting spattered around. But surely someone in the campaign had the scatalogical reference in mind when they made this commercial. After all, they’ve spent their fair share of time complaining about Santorum’s “Google problem.” So please don’t tell me they had no idea anyone would think of it and laugh — and not necessarily at Santorum’s expense — after seeing this commercial. Please don’t tell me that they had no idea that in one fell swoop they’ve artfully linked Dan Savage to Romney as Romney trues to blast Santorum with disgusting goo. I really want to believe that this commercial is pure genius, and not further evidence of a major contender for President of the United States being hopelessly clueless. Please let me have that at least. I would be ever so grateful.

Scenario 1). Santorum’s media people knew exactly what they were doing, but Santorump didn’t have a clue.

Scenario 2). One or two people did know, but decided not to tell the rest lest they be kicked out for doing something actually pretty smart.

but no. I think dirty thoughts are so far away from their minds– at least, unpleasant dirty thoughts, not the good kind– that it just never would have occurred to any of them how it might be seen. How blind, ignorant, stupid, and sex-obsessed do you have to be before santorum appears to be anything OTHER than blind, ignorant, stupid, and sex-obsessed.

The evidence is quite strong that there are lots of these people. we read and write about them all the time.

The use of a gun in the political ad really shook me up. And a BIG assault gun at that. I don’t care if it was shooting mud, it is still an awfully big weapon. It’s unnerving. And Santorum is claiming the high moral ground? If I were in his shoes I never would have approved this commercial.

StraightGrandmother, please be at ease as the big assault weapon that he was holding at the 22 second mark was just a paint ball gun. They try and make them look impressive but when you have a CO2 tank and a big hopper they are easily identified.

I’m with straight grandmother on this. It may be a paintball gun, but to me, it’s a large automatic weapon which on politician is shooting at another.

I’m not anti-gun. I support the Second Amendment. But I was raised with the understanding that you DO NOT point a gun at another human. And this pushed all the wrong buttons.

That being said, it’s still a confusing ad. In a campaign you “fling mud” at an opponent, you don’t “shoot mud”. And because the mud didnt resemble mud, i was lost I couldn’t figure out at first what was supposed to be happening.

Between all of that discomfort and confusion, whatever message they were trying to send was lost. I was so annoyed and disgusted that I didn’t even care that sanatorium was dodging a frothy mix.

I heard a story on NPR about this ad – there were speculations that the true intended audience was the media (um, like NPR!)… who are so desparate for more “fight to the finish” news stories that they would cover the “negative campaign” story aspect, and thereby give His Frothiness a free publicity boost.

I’m with MattNYC – I think someone in the production company made sure the “mud” would look like, well, santorum. And they are totally laughing their asses off…after assuring the wise souls of the Santorum campaign that this was a “surefire winner”.

Kudos, ladies and gentlemen of whatever company made this little gem. I keep hearing about all the millions/billions of dollars spent on the campaigns – it’s awesome to see that SOME of it paid off, if only for the comedy.

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