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AUSTIN, TX - MARCH 20: Rare Trends, an East Austin women's couture boutique, is one of several businesses that was plastered with a sticker reading "Exclusively For White People" during the 2015 SXSW Music, Film + Interactive Festival on March 20, 2015 in Austin, Texas. The stickers, placed between the evening of March 17th and morning of March 18th, were removed by employees of the targeted businesses. (Photo by Michael Loccisano/Getty Images)