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Monthly Archives: February 2011

Some time last year we decided it was time to re-invent
ourselves. We'd been plodding along with the same old website
for longer than I care to admit, it was more than a few years.

We became acutely aware of the importance of image during a
project we were involved with over the last few years, and decided
that Zeta Tech could benefit from some professional help.
It's one thing to have some graphics ability and excellent (!)
technical skills, but "branding" is quite another thing.

So we approached See
Creative. Delphie used her special magic and intuition to
figure out what we are all about, and designed a new logo,
stationery and, of course, this new website. We like it, we
think it captures us quite well.

What are we about?

Well if you know us, then you already know the answer to that
question. Or do you?

Did we really know what we were about before we embarked on the
"re-branding" exercise? Maybe not.

Like many people in modern society, Ron & I are usually very
busy. We have 2 fantastic school age children and several
interests outside of work. We enjoy our work immensely and
often spend many hours outside of work time researching projects
and reading up on the latest techniques and ideas.

Often the weeks and months pass by quickly without any "taking
stock" of what we are doing and why we're doing it. Sound
familiar? So one day I decided to look at the all the
projects we'd done in the last few years, and list out some of the
positives and the negatives. We learnt a lot during that
exercise about what it takes to make a successful project, and what
makes us excited about work and working with people.

The biggest message was passion. Passion
is essential to success. We have a passion for building
efficient, creative, beautiful software that meets the needs of
people and businesses that are passionate about what they do.
We really enjoy it! Without passion, forget it.