Publicitas UK - leading international "allmedia" sales house

PUBLICITAS UK

Publicitas in the UK connects brands with premium global audiences. In addition to our top class proprietry video and mobile advertising solutions we are the market leading partner for advertisers and agencies seeking international media solutions.

Our multilingual media experts are based in London and have an in-depth understanding of global markets, media channels and marketing solutions to reach your target audience.

Enhanced by our leading digital products, research and insights, we deliver solutions for advertisers and international media planners and buyers based in the UK. With our extensive knowledge and experience we support advertisers in the successful delivery of global and local advertising campaigns.

Highlights

Today marks the launch of the Publicitas research The Format Effect Part II - Video, alongside the complete combined white paper: The Format Effect Series.The Format Effect Series is the first global research programme of its kind that focuses on the emotional connection that mobile and video ad formats have with consumers.

We have carried out our first annual survey to review industry priorities. This included finding out what advertisers, agencies and publishers are expecting from the future, and what they believe the next big technology leaps should be. The survey, carried out across all regions in April 2016, has highlighted some clear differences between advertisers’ and publishers’ expectations. Overall, industry executives across all businesses highlighted content marketing as the number one focus (from a possible 24), ranking this above anything else.