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Google +1 button is a cool and easy way to recommend something to others and also appreciate it for something that it provides. In case you haven’t noticed, we also have a +1 button to the right (above or below the Facebook box) which you can click to appreciate us and also to let your buddies know about us.

Till now, we were seeing this +1 button on the websites and links on internet but starting this October, Google has planned to show +1 button on the display ads on every website that you visit. If you click on this +1 button on the display ads, the ad will start appearing in your social connections. It would interest you to note that clicking the +1 button don’t count as the click on the ad.

The reason why Google has thought of doing this is that they believe that these recommendations could lead your readers to notice ads on your site more, leading to more clicks and higher returns for you over time. Clicking the +1 button on an ad will also mark it as more relevant and that ad will display on a page which will be the most relevant among the others competing for it.

To help you understand the process better, Google had also cited the following example. Take Susan, who sees an ad for a good deal on flights. She +1’s the ad, thinking her friends might value this deal. Now, when Susan’s friends and contacts are signed in to their Google accounts, they’ll be able to see Susan’s picture across the bottom of the ad, with a note saying she +1’d it.+1’s will be one additional signal that help determine an ad’s relevance. All eligible ads will continue to compete in the ad auction, and we’ll continue to show the ones that will generate the most revenue for you. +1 button clicks are not counted as clicks on ads. Although you won’t receive any revenue for +1 button clicks, +1’s will help AdSense to deliver more useful ads to your users, which we think will result in higher returns over time.

On mobile, the +1 button will replace the existing ‘g’ logo and recommendations will appear for several seconds, then fade out.

The +1 button will begin to appear on AdSense for content and AdSense for mobile content display ad formats--image, animated gif, and Flash ads. If you’d prefer not to allow the use of +1 features and social annotations on display ads on your pages, you can opt out starting today by signing in to your account at google.com/adsense.

Display ads become much more powerful when people can see which of their connections have chosen to endorse them, leading to a better advertising experience and higher returns for you.

If you’d like to learn more about the +1 button on display ads, please visit the AdSense Help Center.