Social Media

Say Hai to Mashable Watercooler: Where Viral Culture Lives

Perhaps you've heard of The Internet. It's civilization's greatest communications tool, which is why we mostly use it to make Carly Rae Jepsen videos.

If you're anything like us, you feel driven — nay, compelled! — to share these videos with everyone you've ever met. Today, we do it with a click, but woe to the generations before the social web. Anthropologists tell us they gathered around ancient cisterns known as "watercoolers" to discuss matters of the day.

Modern humans remain passionate for tidbits, humor, gossip and good stories, but we share them well beyond the office break room. Today, Mashable pays homage to this wonderful banter. We're seriously jazzed to launch Watercooler: your destination for web culture and what's trending.

Leading this intrepid crew is Mashable's brand new viral editor, Annie Colbert. Annie's spent the past five years up to her eyeballs in web culture, working as the managing editor of Guy Kawasaki's AllTop, and as a ghost tweeter for celebrities. Colbert's social media work has been highlighted in WIRED and The New York Times.

Needless to say, when Annie agreed to join the Mashable team, we were all like:

Be warned: A few moments in this new channel could lead to hours, even days of errant clicking. Mashable is not responsible for lost sleep or compulsive sharing. Consult a doctor if you've been watching viral videos for longer than eight straight hours.

What's Hot

More in Social Media

What's New

What's Rising

What's Hot

Mashable
is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's record 42 million unique visitors worldwide and 21 million social media followers are one of the most influential and engaged online communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.