Whether your specialty is bread, pastries, or other confections; bakers can appreciate the level of skill it took Christine McConnel (baker and author of “Deceptive Desserts”) to create this stunning masterpiece of a gingerbread castle.

Learn how one upstate New York bakery is not only producing delicious treats, but also changing the lives of those with special needs by providing employment opportunities.

Here’s a quick look at what our team is reading!

The Thank You Economy

Written by Gary Vaynerchuck, “The Thank You Economy” highlights the rising customer demand for honesty, authenticity, originality, creativity and good intent and how this internet driven economy needs to be faced with a real care for customer service and a high level of appreciation and gratitude for each and every customer. This is a great read for any business owner!

Why We Recommend It

“‘The Thank You Economy’ encompasses the type of business philosophy I wholeheartedly believe in. It is about providing value up front and center before ever asking for anything in return.”

– Daniel DaRocha
President | Erika Record Baking Equipment

P.S. Dan handed out copies of this book to each employee here at Erika Record.

Recently we had the unique opportunity of filming with Rachel Crampsey, owner of Montclair Bread. In this episode, Rachel gives an inside look at how she makes some of her most highly sought after donuts.

Did you know we offer awesome equipment to help make life in the bakery easier? Whether it is bread, cookies or some other confectionery delight, we have a bakery equipment solution that can make a difference!