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Hate when you dip and your chips break? Not to worry, Ruffles Ultimate provides the solution to that problem. Your hunger is about to get kicked in the tail by the hottest ranch this side of Carson City and with the new Ruffles Ultimate Kickin Jalapeno Ranch by Frito Lay your dipping problems are solved. Ruffles Ultimate Kickin Jalapeno Ranch is a delicious snack with chips that are thicker and tougher that will stand up to dips and not break. With an intense crunch, ultra-creamy sort of ranch/cucumber like flavor with some heat initially and then lots of heat in the aftertaste; Ruffles Ultimate Kickin Jalapeno Ranch are the perfect snack for parties, reunions, victory parties; or just eat them along with a sandwich or by themselves! Ruffles are the chips everybody knows for their ridges, because they hold more of the delicious Kickin Jalapeno Ranch flavor making them great chips to snack on, and hold up even the thickest dip. Ruffles Ultimate Kickin Jalapeno Ranch puts the heat on every bite! Its spicy jalapeno ranch flavor is so intense and irresistible no one can eat just one!