The Europe sports equipment and apparel market size was valued at $115,709 million in 2017, and is projected to reach $172,315 million by 2025, growing at a CAGR of 5.5% from 2018 to 2025.Sports equipment are the utility equipment essential for engaging in sports activity, and aid to meet the rules and regulations of a particular sport. In addition, these equipment and apparel are essential to enhance the performance of athletes.

The sports equipment industry is rapidly evolving due to the increase in adoption of emerging sports technologies and latest trends among the youth population. Introduction of innovative products is the medium for manufacturers to sustain in the competitive market, attract new consumer, and cater to the requirements of the existing consumers. Furthermore, increase in the fan base of popular sports events such as Olympic, Indian Premier League, FIFA, and others fuels the demand for sports equipment and apparels, which in turn drives the growth of the market. Moreover, the rise in popularity of sport and fitness activities among the youth propels the overall market growth. However, an increase in preference for indoor activities such as playing video games and a rise in use of smartphones among youth due to increasing in internet penetration adversely affect the market growth. In addition, the proclivity of consumers toward other leisure activities such as virtual reality gaming, watching movies, live music shows, and others restrain the growth of the sports equipment and apparel industry. Moreover, the seasonality of sports increases the preference for other leisure activities, owing to the end of the sports season, which impedes the market growth.

The Europe sports equipment & apparel market is segmented based on product type, retailers, and country. Based on product type, the market is categorized sports equipment and sports apparel & footwear. Based on retailers the market is categorized into brand outlets and independent stores. Based on the country, the Europe sports equipment & apparel market is studied across UK, France, Germany, Italy, Spain, and the rest of Europe.

Growth in health awareness along with an increase in fitness consciousness among young generation and upsurge in disposable income are some of the notable factors that support market growth. Market players are adopting promotional & marketing activities as their key strategy to increase their market reach.Increase in the prevalence of obesity and rise in health consciousness majorly boost the growth of the Europe sports equipment & apparel market. Furthermore, government initiatives to promote healthy life increase the number of participants for sports.

However, sports events are one of the major targets of public opposition, protest, criticism, and complaint, owing to the fact that various sports event have an extensive fan base who watch sports telecasting or listen to the sports commentary on the radio or other mediums. Many of the athletes are attacked due to national rivalry or for getting the attention of media. Social unrest in sports events causes disturbance among fan base and athletes, leading to failure/closure of sports events and a decline in participation of emerging or existing players in sports events. On the contrary, improvement in lifestyle, increase in youth population, and a rise in per-capita income in the region are anticipated to provide lucrative opportunities for the Europe sports equipment & apparel market.