Case Studies (Forest Research Laboratory)http://hdl.handle.net/1957/121992015-03-31T22:20:42Z2015-03-31T22:20:42ZLine Extension: Providing Inventory Management Barcoding Products and Services to the Wood Products Industry. A Teaching Case StudyVlosky, Richard P.http://hdl.handle.net/1957/137242009-12-22T22:36:51Z2004-02-01T00:00:00ZLine Extension: Providing Inventory Management Barcoding Products and Services to the Wood Products Industry. A Teaching Case Study
Vlosky, Richard P.
In this case, the student is a senior partner in Corporate Planning Group (CPG), a strategy-consulting firm. The principals of National Systems, Inc. (the company) have retained CPG to develop a 5-year strategic marketing program to (1) strengthen current markets and (2) develop new markets for the company’s line of bar-coding products and services. The objectives for the student are to (1) evaluate the current market dynamics in the context of the position National Systems, Inc. occupies and (2) develop a strategic perspective on how the company can best take advantage of new market opportunities.
2004-02-01T00:00:00ZA Case Study on How to Conduct an Industry Performance Review: The North American Paper IndustryPaun, Dorothy A.http://hdl.handle.net/1957/137232009-12-22T22:29:21Z2005-03-01T00:00:00ZA Case Study on How to Conduct an Industry Performance Review: The North American Paper Industry
Paun, Dorothy A.
This case study describes in detail how to conduct a performance review of forest product industries. This case study uses the paper industry for illustration, but the principles and methods presented are such that you will be able to conduct a performance review in any industry.
2005-03-01T00:00:00ZEnvironmental Issues in the Forest Industry: Are there Market Opportunities? A Teaching Case StudyHansen, Erichttp://hdl.handle.net/1957/137222009-12-22T22:27:29Z2004-02-01T00:00:00ZEnvironmental Issues in the Forest Industry: Are there Market Opportunities? A Teaching Case Study
Hansen, Eric
In this case study, Willamette Industries, Inc. explores the potential of environmental marketing. The company conducted research to determine the views of their customer base. Based on this information and a description of the company’s external
environment, students are asked to recommend a marketing strategy.
2004-02-01T00:00:00ZStopping the Slide -- Market Share Shifts in Structural Floors: A Teaching Case StudyHansen, EricSmith, Roberthttp://hdl.handle.net/1957/137172009-12-22T18:34:49Z2001-05-01T00:00:00ZStopping the Slide -- Market Share Shifts in Structural Floors: A Teaching Case Study
Hansen, Eric; Smith, Robert
In this case study, an Oregon softwood lumber company faces deteriorating market conditions and loss of market share for its 2 x 10 and 2 x 12 floor joists in the southern California market. The evolution of the marketplace and the growth in market share of wood I-joists are explained in the context of a consultant’s report. Several factors are contributing to the company’s loss of market share, including the superior performance of wood I-joists and problems with the quality of solid sawn lumber. Students
are asked to develop a set of recommended actions for the case company.
2001-05-01T00:00:00Z