Adding remarketing

The display features plugin for analytics.js can be used to enable Display Advertising Features in Google Analytics, such as Remarketing, Demographics and Interest Reporting, and more. Learn more about Display Advertising Features in Google Analytics

In the past, this functionality required using the dc.js tag. In Universal Analytics, these features are enabled via a plugin. To load the plugin, add a require call to your code snippet, specifying the displayfeatures plugin: