Tuesday, January 15, 2013

It is award season right now where the world gives praise and awards are given ( ie.. Golden Globes, Oscars etc) Who would have thought that not only are there awards for entertainment and media, but also for malls?

It was reported today in the Deseret News that our LDS Church Mall was named the best mall in not only in America... but in the Americas (Canada, US,and South America).

"Opened in March, City Creek is the centerpiece of Salt Lake City's mixed-use downtown redevelopment project, undertaken privately by City Creek Reserve Inc. — a real estate arm of The Church of Jesus Christ of Latter-day Saints. “City Creek Center is a world-class experience in the heart of downtown Salt Lake City," said general manager Linda Wardell. "People have recognized this, and downtown Salt Lake City is more vibrant than ever."

One commenter on the article stated this: "City Creek is an outstanding achievement. We are all very fortunate to have a downtown shopping development of this magnitude. Many thanks to the Mormon Church for bringing this project to our city. Thank you Mormon Church!"

Maybe I am alone.. but I find all of this to be quite troublesome. What causes me even greater concern is how we choose to market and advertise our LDS Mall. Here are a few photos that I took along the freeway of the new billboards advertising City Creek. In the first billboard shown, the advertisement uses the word: "Enchants" to describe City Creek. A synomym for the word "enchant" is "beguile". That word sounds familiar.
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