Chris' Insights:

On average, 85% of visitors to a B2B company site have zero chance of doing business with that company. So, B2B Marketers should focus data analysis and program optimization on what their customers (including legitimate prospects) are doing, not what the total audience is doing.

On average, 90% of visitors from a given vertical (eg. healthcare) to a B2B company site do not find content on that site that is tailored to their vertical. So, B2B Marketers should customize the site experience to surface the right content for visitors.

Chris Golec Profile

Chris Golec has built three successful technology businesses in the last 14 years. He thrives on innovation with a relentless focus on customer success and bottom line results. As Founder and CEO of Demandbase, Chris’s mission is to fundamentally change the way businesses attract, sell and retain customers online. Today, hundreds of enterprises have adopted Demandbase’s technology to change the way they sell and market to their customers.

Prior to starting Demandbase, Chris founded Supplybase to help global manufacturers collaborate with their supply chain to bring new products to market. Supplybase was sold in March of 2000 to i2 Technologies as part of the $9.4B software merger with Aspect Development. Before becoming a software entrepreneur, Chris held multiple sales, marketing and engineering positions with GE, DuPont, and GM.