COOK ISLANDS

Brand recall of the Cook Islands increased by 5% and desire to visit increased by 3% among Australians

Reached 2.5M unique audiences with over 41K click throughs

Online advertising had a recall of 20% among Australians and 28%among New Zealanders

THE CAMPAIGN

Cook Islands Tourism wanted to increase brand awareness of the Cook Islands in Australia and New Zealand and to change the perception that the Cook Islands is an adventurous destination as opposed to a resort based holiday. Read the press release.

The Solution

Sparcmedia ran a programmatic advertising campaign working with The Core Agency on behalf of Cook Islands Tourism.

“We were excited to trial out a programmatic advertising campaign with Sparcmedia in our mission to increase awareness and change brand perception of the Cook Islands. It’s fantastic to see how programmatic advertising has been successful in changing consumer sentiment in such a short period of time. The addition of Pureprofile’s brand impact study has been an accurate way for us to measure our ROI.”

Karla Eggelton, Director of Sales and Marketing - Cook Islands

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