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I was boarding a plane earlier today and right before the door they have a batch of signs - you know the standard warning signs.

There was one in particular that I could not understand until I realized that someone had moved the sticky graphics around. The stick figure seated in the wheelchair now had an enormous protuberance - you can imagine the rest.

What amazed me was not the fact that someone played around with image, but rather that no one else seemed to notice or care. I smirked. It was funny... in a high school kind of way. It also made me realize that whoever did that broke the law, or did something wrong.

When someone takes a brand and does what they want to it online, we call it consumer generated content - whether the adaptation is good or bad.

Can someone be sued, fined or sent to jail for changing a sign in an airport? What are the consequences of doing the same thing to a company's brand online?