Peakon, the self-described ‘people analytics platform’ for employee engagement and retention, is fully launching today and announcing it’s closed €4 million in Series A funding.

Backing comes from Idinvest Partners, and previous investor Sunstone Capital. The newly-raised capital will be used to further market the service in Europe and the U.S., in addition to product development out of Peakon’s HQ in Copenhagen, and expanding sales and operations in London.

Peakon offers what it calls a simple data-driven solution to “understanding, engaging, and retaining staff” through automated surveys and specifically tailored insights and analysis of what drives and motivates teams. One way might be to think of it as “people analytics” for the HR department and managers.