Project #40232 - AdWords Strategy

22 Business Tutors Online

Based on an analysis of the client, its website and marketing, each team should craft an appropriate AdWords Strategy and

metrics for their campaign. The proposed strategy should include:

l Ad Groups and the rationale for each Ad Group

l At least three optimized text ads for an ad group with explanation of how, why and what best practice techniques were

used

l Keywords and negative keywords for each ad group

l Headline, USP, action line and description line for each text ad

l Target audience settings

l Daily and weekly plans for spending their campaign budget

l Keyword bidding

l Geo-targeting

l Goals for impressions, clicks, CPC and CTR

l Proposed success metrics

l Other relevant information

l Conclusion

Note: the AdWord Strategy is already done through online. Therefore, what left is to finish the campaign report. I will provide Google Mail for you to access the Adword Strategy. In there you can find AdGroup and AdText to write about.