Wholesalers and RetailersCustomersSaving social resource Increasing competitive advantagesEstablishing a good cooperative image Encouraging enterprising and innovative behaviorRole of PackagingCCA aware the importance of packing in the entire reverse logistic process.Ensuring consumer receives the correct information Ensuring the quality safetyEffective transportation and convenienceRole of recyclingCCA has been successfully contributed to developing and expanding public place recycling initiatives.

Providing free signage support to 38 councils and communities across AustraliaCollaboration with other companiesDevise the National Bin Network Proposal.

Focuses on away-from-home recycling through the national roll out of bins in public places and other initiatives to improve recovery and recyclingImportance of SustainabilitySustainable development is to meet the needs of present without compromising the ability of future generation.(WCED, 1987)

Increasing awareness of human impacts on the natural environmentSustainability brings with it promising growth opportunities for business throughout the value chainNew criteria to evaluate the performance of the companySustainability Application in CCAFrom packaging perspective

Light weighting our 385ml glass bottles by 5 gramsReducing stretch film usage by 30%Reducing the width of our shrink film by 5% (saving 16 tons of shrink film per year)

From resource perspectiveTo reduce overall water use across the business All the package material used in CCA is going to be recycledCCA arrange training to help employees understand the importance of the sustainabilityMount Franklin Spring Water

The Mount Franklin Easy-Crush Bottle is made with 35% less PET plastic than the original Its carbon footprint has been reduced by approximately 27% It’s the lightest 600ml spring water bottle produced in Australia It can be easily crushed when empty and recycled It reduces PET plastic use by 1.7 million kilograms every yearIt won GOLD for Sustainability in the Australian Packaging Design Awards

Green Energy power in Distribution Centre“Coca-Cola Amatil today opened its new distribution center at Eastern Creek in New South Wales, which is partially powered by almost 700 solar panels.”Distribution Center is also equipped with many other energy saving function such as the intelligent control of the lights that maximize the efficiency of daily usagePublic AwarenessGovernment EffortsIn October 2006, the Minister of Ecology and Sustainable Development launched a campaign entitled ‘Ecology needs all of us.

Society ConcernSlogan - GreenExternal factorsLegislation most governments have implemented some laws or regulations to contribute sustainability customer demand The more customer demands would lead to more reverse logistics Supplier local and closer supplier lead to decrease in transportation cost, and increase in efficiency and convenience competitorIt is now becoming a popular trend to use reverse logistics as a competitive strategy to keep customers loyal to an organization that your returns processing strategy can save you money and provide a competitive advantageInternal factorsIncentive of company Developing beverage container recovery programs (Corporate Responsibility Report 2011). Strategic cost The more money put in reverse logistics, the more strong effort happened in reverse logistics Environment concernEnvironmental performance of enterprise has already became a significant index of assessing enterprise operation performance CoordinationThe coordination and corporation to the suppliers can be an important factor in reverse logistics Volume and qualityResource Improving use of resource and resource recycling are the main purpose of reverse logisticsFuture SuggestionCompany should improve its management of normal supply chain and learn from return, and balance the reverse and normal logistics

Once products returning happen, company should give immediate attention and quick response rather than just throwing products into warehouseConclusionReferencesQ & AThanks for your attention!Coca-Cola Amatil did very well in sustainability area.

Reducing, reusing and recycling techniques enabled their reverse logistic practice to be so successful.

It is not only can protect the environment, but also can increase their reputation in public.

The challenge for Coca-Cola Amatil is how to keep the leading position.CCA annual report 2011, “CoCa-Cola amatil limited annual RepoRt 2011 ”viewed on 1 May 2013http://ccamatil.com/InvestorRelations/AnnualReports/2011/11303_CCA_AR_2011.pdf