An Assessment of Strategic Planning for Maintaining Competitive Position in Fast Food Industry: A Case Study of J Sainsbury, plc, UK

Harvard, 2500 Words

Table of Contents

1 Introduction

1.1 Rationale of the Research

1.2 Research Aim and Objectives

1.3 Research Questions

2 Literature Review

2.1 Strategic Planning

2.2 Practice of Strategic Planning

2.3 Competitive Position

2.4 Conceptual Framework of the Research

3 Research Design and Methodology

3.1 Type of Investigation

3.2 Research Methods

3.3 Research Approaches

3.4 Data Collection Techniques

3.5 Sampling Technique and Sample Size

3.6 Data Analysis Methods

3.7 Accessibility Issue

3.8 Ethical Issues

3.9 Research Limitations

4 Research Schedule and Time Plan

5 Conclusion

6 References

1 Introduction

J Sainsbury plc is a supermarket situated in United Kingdom. It is founded in 1869 in Holborn of United Kingdom (U.K). It is one of the largest supermarkets in U.K. and it is second one. John James Sainsbury is the founder of this supermarket. It started its business as a retailer of fresh food and now it becomes the largest retailer organization. It has almost 1106 number of stores with two type’s format and from these, 583 are supermarkets and 523 are convenience stores. About 1, 61,000 employees are working in this organization. J Sainsbury plc affords many kinds of products to their customers such as groceries, fish, meat, general merchandise, frozen food, self-services checkout etc. Besides these types of the products depending on the size this supermarkets also have pizza counters, bakery, a cafe, fishmonger, mobile store, TU clothing, petrol station, butcher,delicatessen and online services. The organizations are operating their business successfully because of their strategic planning. It is known that only management team of top level determine their strategic plan as their objectives and goals and operate their activities to reach to the goals. (Holloway, 1986).Most of the business plan are taken and operated through strategic planning (Bohlander, 2001).