At the recently held National Governors Association meeting, Elon Musk told U.S. governors that artificial intelligence is a “fundamental existential risk for human civilization”—far beyond existing concerns about the impact of automation on the U.S. job market. Specifically, he raised concerns about the way that regulation for new technologies has been reactive rather than proactive, and cautioned the governors not to allow such technology to develop unfettered. One effort that Musk has undertaken in this area is to invest in a project designed to make artificial intelligence technology open-source; although he states that this will prevent it from being controlled by one company, Musk’s opponents argue that efforts like these are all part of a marketing strategy for his brand.

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