Indigo to discount an additional 60 titles a month

Heather Reisman, chair and CEO of Indigo Books and Music Inc., made a number of announcements at the company’s annual general meeting in Toronto on June 29, including the retailer’s plan to increase the number of book it discounts.

Instead of the usual 40 top-selling and staff-recommended titles that are dropped to 40 per cent off each month, 100 titles will be marked down.

According to theFinancial Post, Reisman says the move wasn’t made due to competition, but to reward and maintain customer loyalty.