“Each year, 1 in 6 Americans gets sick by consuming contaminated foods or beverages”, CDC. Specifically for fish and seafood in the USA this results in 3 million cases of food poisoning, $3.3bn in costs and 180 deaths. In the EU, frozen fish inside the supply chain is exposed to temperatures outside recommendations 40% of the time.
Other food items that are very heat sensitive include meat and dairy. These can engender health risks when not properly monitored inside the cold chain. Of course there are also numerous pharmaceuticals that are also heat sensitive such as insulin and vaccines for which it is estimated that 30% of vaccines shipped to Africa are heat affected.
Our product is a simple plastic sticker that gets attached to food packaging. Whenever the food is exposed to excessive heat the Fresh Strip changes color irreversibly indicating the food is no longer edible. Our solution can guarantee consumers, producers and retailers are aware of the safety of the product.