Leading medical device companies are investing in strategic account planning as a way to to help transform their business in the rapidly evolving healthcare landscape. Are you ready to join these industry leaders? Our 45-minute webinar will answer your questions about successful account planning.

A Letter from the President

Welcome to our inaugural newsletter, The SOAR Report. To SOAR means to ascend to new heights of performance and this newsletter is all about how to SOAR. One of the things our clients enjoy most is learning how we are driving results with other companies. In fact, just last week we had a call with a client that completed a first phase deployment of a value-creation focused customer engagement approach. The results were terrific to hear with over $1.5 million in new opportunities generated in just 60 days. The real change that we saw was in the conversation, with a shift in focus to customer value creation. This example and many others like it are results-driven changes in the market place we want to share with you. We have been privileged to work with thousands of sales leaders across the globe and have had the opportunity to learn through these unique experiences.

In this part of the series on 6 Key Elements to Effective Sales Transformation, we focus on sales and marketing alignment. The end of the year is one of those treasured times that offers the opportunity for genuine reflection and contemplation of what has occurred over the past year and what will occur in the year to come.