Livonia, MI — August 14, 2018 — Valassis, a leader in activating consumers through intelligent media delivery, today released new research providing insights into the decision-making process of today’s automotive shopper

How much do you know about behavior prediction technology? For those of you who think of it as a relatively new marketing tool, you might be surprised to learn how widely—and effectively—it’s already being utilized. One excellent example is Amazon.com. When consumers search for or order merchandise from Amazon, a

One thing is true of every automotive dealership: Sales staff is the core of its business. Salespeople alone can ensure that customers have the best possible experience when they walk into your dealership. In this industry, making the sale often requires dealership sales staff to be willing to go the

Lead providers are an essential part of most auto dealerships’ sales success. These companies provide sales leads of consumers in the market to purchase a vehicle from a dealership. One of the services provided by Conversica is using artificial intelligence (AI) in the form of warm conversations to help auto