Save Time, Improve PPC Performance with the PPCToolSet

Bruce Clay, Inc. now offers a way to automate some of the most common tedious and time-consuming tasks associated with cross-engine data gathering and analysis. The PPCToolSet is powered by an industry-leading platform that helps you to manage your paid search campaigns efficiently. Launch, manage, automate and optimize paid search campaigns across all major search engines.

Save time and improve campaign performance with PPCToolSet’s intuitive dashboard, giving you the ability to understand key performance indicators and campaign results with ease. Our smart reporting features can slash data compiling and reporting times up to 90% percent, and with one-click view daily, weekly and monthly results.

PPCToolSet: Search Features and Benefits

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Save 90 percent of your time on month-end reports!

Are you pulling data from multiple sources, transferring it into Excel and trying to standardize the information to make sense out of it all? Is this a recurring event every month? Do you remember which report you created the prior month?

Take the pain and frustration out of generating reports! PPCToolSet’s fully automated reporting process allows you track and report on keyword and creative performance across all major search engines, including Google, Microsoft adCenter/Yahoo! and Baidu.

PPCToolSet compiles all of the performance data and automatically assembles the report for your review or you can set it to automatically send reports via e-mail. Generate palatable, easy-to-understand visual reports; you’ll be able to immediately understand how your hard work has paid off.

Day-to-Day Management: Turn Tedious into Fascinating

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Are you looking for a way to relieve you from daily grunt work so you can free up your time to work on strategy and tactics for your PPC marketing? Simplify the tedious but necessary tasks associated with tracking, optimizing and reporting on your search campaigns with PPC ToolSet.

PPCToolSet’s KPI tracking allows you set goals and budgets, and then automatically adjusts bids and campaigns based on specific events, like reaching a certain cost per conversion or return on ad spend. And our cross-engine bulk editor lets you modify campaigns and ad copy across all of your accounts, eliminating the time-consuming need to tweak each account individually.

Automation: Because Your Time is Valuable

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Managing a PPC account involves spending lots of time doing lots of little things. Every morning, you spend hours analyzing stats about the position, conversion and cost of keywords. Done? Good. One task down, 19 more to go. Liberate yourself from some of the most frustrating tasks associated with managing accounts! PPCToolSet allows you to take a rules-based approach to campaign and bid management.

Follow the wizard to set up rules related to cost per click, ad position, drops in quality score or even changes in costs per conversion, which will trigger PPCToolSet to perform those actions when that particular event occurs. Want PPCToolSet to send you an alert, pause the campaign or increase the cost per click by an incremental amount? No problem, you’re in the driver seat! Set the rules to run on a particular schedule or time them to run when another event has occurred.

PPCToolSet’s automation takes the headaches out of managing client campaigns and lets you focus on real analysis, not babysitting campaign settings.

Optimization: Achieve Your Campaign's Potential

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Have you ever spent hours digging through PPC campaign data in order to optimize your account? Tired of having to dig through a mountain of data to find the nugget of information you need to take action on?

You know how frustrating it is to not know what the potential results of your efforts are. Take the stress and worry out of pay-per-click optimization with the Optimizer, a powerful module included as part of the PPCToolSet. Impress your shareholder’s by immediately improving results when managing accounts, or optimize current campaigns to help reach their goals sooner.

PPCToolSet makes it easy to identify the keywords and ad copy that are your top performers, as well as those that are dragging down your overall ROI. Empowered with this knowledge, you can quickly make modifications to underperforming campaigns and duplicate those that are actively converting.

Tracking: Look at the Sum of All Parts

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Why leave data on the table? Would it help to get a consolidated view of all of your data and overall marketing performance? With PPCToolSet’s tracking integration, you don’t have to.

PPCToolSet features deep API-level integration with Google Analytics and DART for Advertisers, in addition to integration with third-party Web analytics vendors, tracking display, social media and even telephone calls. This means you get the value of every bit of data without having to create piecemeal workarounds or suffer through tedious import and export processes.

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