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372 equality, diversity and inclusion in dementia, care practice. Outcome one1/1 why it is important to recognise and respect an individual’s heritage. It is important because it is someone’s past life history. Each individual is different and special their heritage contains their life experiences and culture and makes them who they are. It helps us to give a person centred approach because of the way of life as they know it and it has been this way for a long time, they are happy and comfortable with it so why try and change it. 1/2 compare the experience of dementia for an individual who has acquired it as an older person with the experience of an individual who has acquired it as a younger person. They both may be frustrated as they carnt do the things they found easy to do. They may not be very different, the older person will have more experience than the younger one, but it will still affect them. Feeling they have to rely on others and in security may be hard to accept, they may already have help due to other medical problems, so will be used to having help. 1/3 describe how the experience of dementia may be different for individuals, A) Who have learning disability People with learning disabilities have a higher risk of developing dementia compared to normal people. People with Down syndrome have an increased risk of getting dementia at a much earlier age. People with down syndrome should be assed at about the age of 30 to compare changes in functioning, people with mild learning disabilities with dementia is likely to be similar to that which is watched in the general population. b) Who are from different ethnic backgrounds. Just because people have a different ethnic background and culture does not mean the dementia is because of this, you should not make a judgement because of this. They may feel isolated and not cared for as much, it must be the same for any individual. c) Who are at the end of life. Require a lot more outside help, a lot more care...

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...Brief abstract / overview of case study
Abstract
The purpose of this paper is to answer the following questions:
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Overview case
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...Unit 5 Individual Project
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Wells Fargo is diversified financial service company providing investment banking,
mortgage, consumer and commercial finance through more than 9,000 stores and 12,000
ATM’s across North America and internationally (Wells Fargo, 2011).Wells Fargo is the fourth largest bank in the U.S. by assets and the third largest bank Internationally (Marketing Mix, 2011). Wells Fargo rank 63 out of 500 in the Fortune 500 companies. In 2009 Wells Fargo 6,650 retail branches,12,260 automated teller machines, 276,000 employees, and over 48 million customers. Wells Fargo operates under both Well Fargo and Wachovia names, and as of 2010 Wachovia became known as Wells Fargo Bank (Marketing Mix, 2011). The CEO is John G. Stumpf and the corporate office is based out of San Francisco, California.
. At Wells Fargo, the goal is focus on building g long-term relationships with customers.
Wells Fargo also gathers valuable information about the company through customer feedback
program, which includes: (Wells Fargo, 2011)
* Surveys
* Customer advisory councils
* Global payments conferences
* Customer site visits
There are several international countries in which Wells Fargo operates, and four of the
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