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Understanding The Web Design Trends of 2015 For Enhanced Performance

With every passing the way, people design their websites have gone through subtle transitions. They are subject to various changes and thus adapt to the latest requirements of the people. Had websites been solely for the ease of the organizations, these changes would not have been that prominent. However, portals are meant to provide information to its readers and prospect clients, and they are dynamic. People have changing priorities so the designs, which were recommended a year back may stand redundant.

Updating with the latest trends is not only necessary for people who are going to start a website but also for this who already own one. In this digital world, nothing is stagnant for long and keeping abreast of the web design trendsin recent times helps a lot.

Understanding the changes takes a keen eye. While the year ends, going through top ranking sites in various domains is helpful to understand the latest trends in this area. Current styles are focused more towards enhancing the speed and their ability to be compatible across various mediums. Some of the prominent trends that will come up in recent years are:

1. With the huge competition in the market, there are newer ways to attract viewers to visit the site. The key holds in engaging the reader and what can be more engaging than being embroiled in an interactive storytelling. The entire layout in this case is narrated in a story. Background images, that act as an illustration, acts as a major key to making this tactic successful.
One of the major ingredients is the use of a language that is short and crisp and inclined a little on the informal side. Animation and interactive tones are used to describe the home page, and the reader follows after the narration. Apart from gaining insight into the company the reader has enjoyed what the person has seen and is likely to visit again or recommend it to others by sharing or referring it.

2. There has been a change in the way people used to see websites. Smartphones have changed the equation by becoming an active source of accessing the internet. Every organization is framing a design keeping in mind its compatibility across mediums. The entire change has brought in the concept of long scrolling home pages.
The sites are not going for increased number of clicks but are choosing to place a chunk of information on the same page so theat the user can scroll down to get all the information. This arrangement makes the reading easy for people who access the portals using a mobile phone and relieves them of frequent clicks. In addition, it is easy to scroll than to click on a desktop.

To start with this trend was limited to the homepage but now it has spread to pages that have the description of products and services. However, to break the monotony of scrolling down through the site some animations in the process are placed in these sites.

3. The popular websites, which you see these days, have the width capacity that stretches to the entire breadth of the browser and screen that you view it in. They have a width banding of hundred percent that allows them to come up with these designs. However, there are some trends that make a comeback, and an earlier trend of fixed-width images and content is making a comeback in an enhanced fashion.

The style is to set a maximum width limit for the images and content. When you see the sites in a resolution greater than that you can see the start and end of the entire thing with a subtle background color that is neutral. The sites that use this design look neat and keep the focus of the viewer in the central content thus increasing the readability of the site.

4. Keeping things simple is one of the most prominent web design trends of 2015 that has broken the myth of using high-end graphics to make the site more attractive. As a first step, the portal focuses on content and phrases that catch the attention of the viewers. Then they cancel out the entire unnecessary element like background images and graphics. Illustrations are kept to the minimal and add to the content meaning. They key is to go heavy on information and use a proper language to engage the viewer. While you can adopt this style, ensure that a layout looks clean and professional. Invest in quality images to assure the reader that the organization knows its work well.

5. Taking about being to the point another fashion in this avenue that is fast settling in is the use of no background image header points. A background image is something that welcomes the visitor as soon as the person lands on the site. It can be a representation of the company or supporting the header. Organizations, that employ a no-background-image look, go for a header statement without any unnecessary frills.
Apart from keeping up with times they are a great speed booster as there is no separate file for storing these images. They get loaded quickly in the mobile browsers. Here the trick is to stay informative and a high ride on the content part so that the site does not look a handy work of a novice. Using sharp contrast in color schemes is something that enhances the look.