I think it’s always best to make sure when advertising that you do check into the legal aspects of what you want to send out just to make sure that you are following the local and state dental association guidelines.

When it comes to advertising make sure your working side by side with the advertising representative or a person who will be a cop-op in helping you place an advertising for your business and knows the industry well.

Your website and ad campaigns are the best way to showcase your products. Dentistry as one of the most respected and known health science seems to be a great challenge in building a reputable website. You can start by creating content promoting patient education while not placing the dentist’s self-interests ahead of the patient’s. Along the process of content creation, landing page design and ad campaign, and consulting from digital marketer will be a great help through this process http://www.spargoconnect.com

I agree with you, ethics must come along with us to our digital channels, one of the most important things is giving value through them, we can use them as ways to spread information that is important for the general public (for example, smoking is the cause number one of oral health)