From the Inside Flap Peter F. Drucker, the "father of modern management," promoted the concept of Heroic Leadership throughout his long career, saying, "The Army trains and develops more leaders than do all other institutions togetherand with a lower casualty rate." In Heroic Leadership, leadership expert and retired general William Cohen, a former student and personal friend of Drucker, reveals what Heroic Leadership entailsleading a group with absolute integrity while raising individual performance to a personal best, and building a team spirit of sacrifice for the common good. It requires tough standards, but as Cohen shows you, achieving those standards is not impossible. Heroic Leadership examines military leadership principles as they apply to business and life, and draws on Cohen's research with more than two hundred leaders from the military, who after leaving the military went on to very successful careers in civilian life. In this book, Cohen maps out the eight universal laws of leadership, and explains why Heroic Leadership has worked so successfully and ethically for thousands of years despite severe conditions of risk, uncertainty, and hardship. He also shows how to implement Heroic Leadership to attract fellowship; use influence tactics; develop self-confidence; build, coach, and motivate a team; take charge in crisis situations; and take action. Throughout the book you will find: Real-world examples from business as well as battle, chosen to give you the knowledge and confidence to lead in any situation you may confront Proven strategies and results-oriented techniques to apply the principles of Heroic Leadership and multiply the productivity of any group or organization New ideas for motivating people and helping them achieve new heights of personal and group performance Little-known but highly effective methods for building teamwork and esprit de corps Methods for developing yourself as a leader and reaching your full potential Based on Cohen's early best-selling books on leadership, now out of printThe Art of the Leader, The Stuff of Heroes, and The New Art of the LeaderHeroic Leadership is a timeless guide on what it takes to be an authentic, high-performing leader. This book will challenge you to apply the principles of Heroic Leadership, and in turn enable your organization to dare the impossible and achieve the extraordinary. From the Back Cover Praise for Heroic Leadership "Heroic Leadership is relevant and timely. Cohen illustrates the application of many sound leadership principles, established through experience in both peace and war, in the form of universal laws, tools, and competencies by presenting an outstanding collection of contemporary and historic examples. Heroic Leadership should be on the reading list and in the library of every leader and student of leadership today."General Peter J. Schoomaker, U.S. Army (Ret.), former Commander-in-Chief, United States Special Operations Command, and former Army Chief of Staff "Once again Bill Cohen brings forth a must-read manual for present and future leaders. His ability to connect the leadership traits necessary to lead in our complex society is remarkable. The virtues of leadership are highlighted, and this is a must-read for those who are inspired to lead. He has given a gift to future leaders, and I am humbled by his work."Harry N. Walters, former Assistant Secretary of the Army for Manpower and Reserve Affairs and Administrator of Veterans Affairs for President Reagan, 19811987 "General Cohen's book is a major contribution to the literature of successful leadership. He has clearly demonstrated through this distillation of 30 years of study and practice that the successful Heroic Leader must, first of all, be a servant to those being led. Heroism involves sacrifice of one's own interests in favor of others. The hard decisions of leadership invariably require sacrifice of comfort, personal gain, ambition, and even one's life so that others might survive and succeed. Heroic Leadership is a superb guide to understanding and applying this concept of leadership."Major General John Grinalds, USMC (Ret.), former President, The Citadel "You must read this book! It will help leaders in and out of uniform to do what needs to be done to lead their organizations to success."General Thomas G. McInerney, USAF (Ret.), former Air Force Assistant Vice Chief of Staff and Chief Executive Officer, Business Executives for National Security

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