FirstEnergy Linemen Stars of Gridiron in Marcus Thomas-Produced Spots

To Cleveland-based advertising agency Marcus Thomas, it just seemed natural to draw comparisons between the linemen of football and the linemen of FirstEnergy in the agency’s new spot for the Akron-based electric utility.

The spot was created was a clever way to remind customers that FirstEnergy teams are always working to keep the power on and to add value to the company’s official sponsorships in their marketing regions. It will run in stadiums and within broadcast availabilities tied to those partnerships where FirstEnergy is an official sponsor. It is also supported by print and digital ads.