tim macer

Tim has worked for over 25 years in the field of information technology for marketing and opinion research. Prior to forming the related company, Meaning, in 1993, he was Director of Customer Services for a research software firm and before that, a software programmer and a data processing specialist.

Tim has established a reputation internationally as an authoritative, independent analyst and commentator on software for survey research, and is often called on by industry bodies to provide an independent perspective on the subject. He is a member of the editorial advisory board for the International Journal of Market Research, a full member of the Market Research Society (MRS), serves on the committee of the Association for Survey Computing (ASC). From its inception in 2003 until 2006, Tim was presiding judge for the annual ASC/MRS Technology Effectiveness Award.

As a writer, Tim contributes regularly to two industry-respected magazines – Research magazine in the UK and Quirk’s Marketing Review in the USA – on the subject of software and technology in research, and has published numerous papers and articles on the topic. In 2006, Tim was appointed Visiting Senior Fellow at the University of Southampton, where he is involved in research in the field of marketing analytics.

His work with the internet bank Egg, presented at the MRS Golden Jubilee Conference in 2007, recived the Best New Thinking award in the Research Excellence and Effectivenes Awards. In 2008 he jointly edited the market research reference textbook “Marketing Research: Critical Perspectives” with David Birks, published by Routledge.