We have been talking about internet of things in most of post on our blog page, but now it is coming to past. Amazon has recently jumps into internet of things with new cloud platform for devices like cars. All this means is that most of hardware like cars will start making use of wireless devices to operate.

As more devices from cars to thermometers and light bulbs get connected to the Internet, Amazon is the latest tech company to make its bid to play host.

Amazon Web Services, the Seattle-based company’s cloud computing unit it launched in 2006, has become an increasingly strategic business for Amazon, with more than 1 million businesses signed up as customers and revenue of $7.3 billion. To keep up that growth, AWS is increasingly looking to work with companies not traditionally top-of-mind as potential users of web services, unlike the startups and tech companies that host much of their business online through Amazon’s cloud.

On Thursday, Amazon announced the AWS IoT, a platform for processing and using data from Internet-connected devices. As Amazon CTO Werner Vogels announced the product onstage at the re:Invent conference in Las Vegas, he brought out two initial partners to demonstrate the type of company that AWS IoT is supposed to help: automaker BMW and agriculture manufacturer John Deere DE +0.00%.

For John Deere, the Amazon solution can help track planting a crop down to the seed, both at the individual seed level and by the acreage of the field. BMW can better track its customers’ drives and the safety of their cars. Onstage, Vogels showed off a more low-level example of the new product at work: the hand sanitizer dispensers at the 19,000 person conference. Each dispenser is constantly sending back its status to a central server location, so event staff know when one needs more soap.

The IoT service will work across a range of protocols, Amazon says, and set automatic triggers to send data to other processing tools. Perhaps most interestingly, AWS IoT has a “shadow” mode, which keeps the latest virtual version of a device in the system for others to interact with, even if the actual device goes offline. AWS IoT is launching with starter kits from partners including Broadcom BRCM -0.57%, Intel INTC -1.18%, Qualcomm QCOM +0.29% and Texas Instruments TXN -0.97%.

The IoT platform is one of several to use a decades-old lightweight messaging protocol called MQTT. That technology has been outstripped in some use cases, but works well with devices because it can handle intermittent connectivity particularly well, Vogels told the crowd.

Amazon’s just the latest in a string of companies to announce a focus on IoT. Salesforce announced its own IoT cloud in September at its Dreamforce conference. Microsoft and IBM have launched their own efforts, too. “I think we are seeing the battle of IoT clouds,” says analyst Al Hilwa of research firm IDC. Each company has its own large customer base to tap to get a head start in the space, Hilwa says. “The cloud is a natural place to have this battle, since most of the devices originating this data are outside of the firewall, and it makes more sense to process the data outside the firewall given the volumes.” Given its customer base, Amazon is “perfectly suited” to provide IoT support, the analyst adds.

John Furrier and SiliconANGLE got an early look at the new service from the re:Invent floor. Furrier’s shared the video with Forbes: about two minutes in, AWS senior manager Glenn Gore explains how to most easily sign up; about 7 minutes in, you can see how devices using the Intel starter kit can be controlled by voice. There are other intriguing use cases in the video (worth skimming, but 17 minutes long) later on, like Brita filters around 11 minutes in and health use cases around 13 minutes in.