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49 posts categorized "Festival of Media"

15 May 2015

OMD emerged triumphant at this year’s Festival of Media Global Awards, picking up two of the three coveted grand prix titles, including Campaign of the Year and Agency Network of the Year.

The Omnicom agency, in tandem with M2M, picked up a remarkable four Gold prizes for its ‘Penny the Pirate’ children's eye screening work for LUXOTTICA in Australia, culminating in the Campaign of the Year award.

‘Penny the Pirate’ was awarded Gold in the Best Engagement Strategy, Best Entertainment Platform, Best Launch Campaign and Best Use of Content categories.

While OMD walked away with Agency Network of the Year, the Agency of the Year prize went to Starcom MediaVest US. It was a hugely successful evening for the Publicis Groupe agency, which amassed a total of eight trophies, including four Gold, two Silver and two Bronze.

Three of its Gold awards – Best Use of Video, The Utility/Public Service Award and Best Communications Strategy – went to its popular #Likeagirl campaign for Procter & Gamble.

Elsewhere, GroupM agency MediaCom scooped 11 awards, including three Gold, four Silver and four Bronze, while US firm iHeartMedia won Media Vendor of the Year.

After a disappointing 2014, in which its companies failed to win a single Gold, the US was the best performing market, with a total of 15 trophies, ahead of Australia in second and the UK in third. Other markets to pick up Gold awards included Canada, Germany, New Zealand, Norway and Tunisia.

Charlie Crowe, chairman and editor-in-chief at C Squared, said: “We are really trying to develop our awards categories to not only reflect the changes taking place in media but also to challenge the industry to push new boundaries. And guess what? The industry has responded!

"In nine years and across 19 Festival of Media shows since we launched, we have never seen more award entries of such high quality, as well as a 20% increase in entries overall.

“There were at least five occasions in the jury rooms where the arguments were over whether multiple gold awards should be given. We have a duty to ensure this work is shared globally, to inspire even greater heights for next year.”

Chris Carmichael, global head of media at HSBC, and one of the judges, added: “I was incredibly impressed by the high quality of entries. In some cases, there were five or six entries in each category which had the potential to win gold, leading to some heated discussions and tough decisions during the voting in order to decide the final winner.”

17 April 2015

Mindshare MENA took centre stage at the inaugural Festival of Media MENA Awards (FOM MENA) this week, walking away with both Agency Network of the Year and Campaign of the Year trophies.

The ceremony took place at the Music Hall, Jumeirah Zabeel Saray in Dubai, following a one-day conference with speakers from Facebook, Google, Aston Martin and Twitter. The conference was hosted by AOL Digital Forecaster David Shing.

Mindshare MENA’s winning Campaign of the Year, ‘Keep our Beaches Clean’, was the star campaign of the night, having also been awarded in the Best Use of Digital Media, The Creative Use of Media Award, The Effectiveness Award, and The Utility/Public Service Award categories.

Initiative UAE walked away with the final of the third grand Prix, for Agency Office of the Year along with three gold, three silver, and two bronze trophies.

Coke has topped the list for brands with 11 nominations, followed by Procter & Gamble’s Always, whose #likeagirl is listed on six occasions, the same number as Luxottica’s ‘Penny the Pirate’ and Samsung’s infamous ‘Oscars Selfie’ stunt.

Some 30 countries are represented among the 207 entries, with big increases from China, Germany and New Zealand, and Guatemala, Dominican Republic and Tunisia making the shortlist for the first time.

A series of new categories have also been introduced to reflect the changing nature of the media industry, including Best Use of Programmatic, Best Use of Native Advertising and Best Use of Video categories.

We’re working away to try and get all the shortlisted case studies up on Cream, so keep checking our latest case studies section to see all the work.

27 March 2015

Asia-Pacific’s best agencies and creative media thinking were rewarded this week at the prestigious Festival of Media Asia Pacific Awards 2015 ceremony held on March 24th at the Capella Singapore.

Starcom MediaVest Group (SMG) took the top prizes of the night, walking away with both Agency Network of the Year and Agency of the Year trophies.

The Publicis-owned agency was rewarded for a consistent performance over the night, picking up six awards, including Consumer Research Gold for ‘Measuring the real value of social media’ for Optus in Australia and Creative Use of Media Silver for ‘Doublemint: "The pack that connects”’ in China.

OMD Australia was responsible for the best performing campaign of the night, picking up three gold awards for its ‘Penny the Pirate’ children's eye screening work for LUXOTTICA, namely Best Targeted Campaign, Best Communications Strategy and the much-coveted Effectiveness Award.

Elsewhere, BBH APAC can reflect on a successful evening at the Capella, scooping three prizes, including Gold in a new category Best Content Creation for its Apple-aping ‘2015 IKEA Catalogue Launch Campaign’.

Mindshare and UM picked up four awards each, while MediaCom can celebrate Gold in the Best Experiential Campaign category for the Queensland Government’s ‘Your Future Is Not Pretty’ campaign.

02 February 2015

Some exciting news to kick start the week – The Festival of Media Asia Pacific Awards 2015 shortlist has been announced… Did your work make it onto the shortlist?

Great news for Mindshare – who leads the nominations this year with 20 shortlisted pieces of work, four more than the second best-represented agency, Starcom Mediavest Group.

The GroupM agency has secured five nominations for its ‘Wall’s on Waze’ campaign for Unilever ice cream brand alone, including Best Communications Strategy, Best Engagement Strategy and Best Use of Digital Media.

Second-placed Starcom has secured 16 nominations for its work, while MediaCom is in third with 15 nominations, and OMD in fourth with 13.

04 July 2014

The 2014 Festival of Media LatAm Awards are now open for entries, so it's time to get scribbling on those entries! Now in its fifth year, the Awards celebrate the best in media creativity and innovation from across Latin America. The Awards are open to media and creative agencies, advertisers and media owners. Past winners include Starcom MediaVest Group, OMD, MediaCom and MEC.

Categories include: - Best Content Creation Award - The Pan-Latin America Award - Best Contribution to a Campaign by a Media Owner - Best Communications Strategy - Best Engagement Strategy - Best Entertainment Platform - Best Use of Content - Best Event/Experiential Campaign - Best Social Media Campaign - Best Targeted Campaign - Best Use of Digital - The Creative Use of Media Award - The Effectiveness Award - The Public Service Award

21 March 2014

Asia Pacfic’s best agencies and creative media thinking were rewarded this week at the prestigious Festival of Media Asia Pacific Awards 2014 ceremony held on Tuesday 18th March 2014 in Singapore.

Brilliant media work from across the region in the past 12 months was judged by an independent panel of 18 senior agency heads and global brand marketers, chaired by Andrew Knott, Vice-President - Media and Digital, McDonald’s.

19 March 2014

Day 2 at Festival of Media Asia Pacific 2014 saw 'Agility' threaded through a variety of topics - a fitting theme indeed for this year's Festival of Media Asia Pacific as we made our way through discussions on new disruptive technologies, learning from smaller organisations, different working cultures, being responsive and relevant in real-time and optimising the use of technology.

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.