Leftist billionaire Tom Steyer has made no secret of his desire to see President Trump impeached, and he has been putting his billions where his mouth is.

His latest ad-buy via his Next Gen PAC goes beyond attacking Trump and demonizes every left-leaning, centrist, and right-leaning American who votes Republican in this country. Given Democrats’ massive, humiliating losses at every level of government, that’s a lot of people.

The “Mother’s Day” ad warns that the GOP is turning kids into misogynist, thieving, Trump-supporting bullies who march for white supremacy.

My first reaction upon hearing about the ad was that it must be a joke, a parody of the most illogical, hate-filled, fear-mongering fringe lefties. The “mom” in the piece guzzles wine at the end, so after watching it, I still hoped it might be some kind of joke. But as far as I can tell, this is a real ad.

Watch:

The ad is so inflammatory that even some on the left are not happy about it.

Former Barack Obama speechwriter Jon Lovett tweeted his frustration Friday with Tom Steyer over his super PAC’s new inflammatory anti-Republican ad, calling it a waste of money and “counterproductive and annoying.”

The left-wing billionaire’s NextGen America released an ad called “Mothers Day,” depicting a woman talking about her troubled son’s actions growing up, such as stealing from poorer kids and screaming anti-abortion messages at women. At the end of the ad, she reveals her son’s “college buddies” are the tiki-torch wielding white supremacists at last August’s rally in Charlottesville, Virginia.

“Only a mother can catch the signs early,” the mother says. “This Mother’s Day, talk to your child about the GOP. I wish I had.”

Hey, @TomSteyer. The ads are counterproductive and annoying, you're not helping anyone but yourself (maybe), and you're wasting money that could really help when we're in the fight for our political lives.

It’s easy to understand Lovett’s frustration. After all, the more the left attacks the president and more than half the citizens of this country, the more support Trump, the GOP, and we deplorables garner.

No. Most people have secrets, but not the kind where criminal liability attaches.

Stormy Daniels has a brand from a human trafficking cult. Weinstein is demanded sex in exchange for work. Schneiderman beats his girlfriends. Weiner — well, we all know about him. Hillary Clinton may have taken money for State Department decisions.

We are capable of distinguishing between ordinary private matters and crimes.

Skeletons. I do believe we all have them. The question is of their nature. Are they criminal or not. If they are not criminal, what would be the reaction of others were they to see the light of day. And, there is the matter of if they be criminal and are found out are there ways of getting off with little or no penalty.

That ad is on the same level as some of the Obamacare ads – pajama boy comes to mind as well as some of those “how to talk with the crazy uncle at Thanksgiving” ads. I hope they overcharged Steyer on the production.

But, that is a martini glass, not a wine glass. So the mother is chugging hard liquor, which is worse than downing a mere glass of wine.

I lost track of the insults. Did that mom suggest her son was incompetent, and couldn’t do his own laundry? Sort of like Henry David Thoreau. Or that he was a pathological bully, picking on poor kids? Or gay, because he never really hit it off with the girls? But definitely a neo-torch waving skinhead sort of guy. Wow.

Assuming the midterms are a referendum on Trump, then Steyer is pursuing the right strategy. He’s targeting middle aged, suburban, married, college educated white women with that ad. Polls and the special election results show that Trump has lost ground with that demographic. They are the easiest ones to peal away.

Steyer’s a very successful, very rich man. He’s got polling, or focus group research, or something telling him this message will work with the demographic segment he’s targeting.

It seems like an ineffective message to me, but I’d be very reluctant to dismiss it.