Digital Transformation at Scale

Why the Strategy Is Delivery: Why the Strategy Is Delivery

Andrew Greenway, Ben Terrett, Mike Bracken, Tom Loosemore

The most important quality of the design principles was that the GDS didn’t publish or even draft them until we’d done quite a lot of designing. Writing down the principles didn’t precede delivery, they were written as a result of delivery. Moreover, they weren’t written by the ‘leadership’. They were written by a team with lots of actual designers working alongside a wide variety of other experts. The principles sat behind all the best things the team delivered, and helped the digital team avoid the trap of being drawn into reactive firefighting.