“We’re a live TV network, but we’re private,” says Philip Elias, president and CEO of Velocity World Media.

Velocity’s broadcasts also include the ability to poll audiences and present results in real time. Attendees are provided with response pads that enable them to respond to questions from the show host. The responses are tabulated and presented on screen. The data is also provided to clients in post-broadcast reports.

Zoom Media, on the other hand, provides ad-supported video entertainment and communications networks in the fitness industry, as well as in bars/clubs and sports/recreation centers.

Zoom provides advertisers with media and marketing products in leisure destinations that Velocity says reach active, upscale consumers who are harder to reach through traditional advertising.

According to Elias, Zoom is in over 2000 fitness clubs like LA Fitness. It feeds media into the TVs people watch while they are working out.

Together, Velocity and Zoom will target content to both “decision makers” and consumers. For example, Velocity could air the launch of an aesthetic product to plastic surgeons and Zoom could subsequently target consumers in the product’s demographic with contact information for participating doctors.

Other possibilities include orthopedic and conception products.

Velocity calls this an opportunity to reach high-value audiences through a two-tier B2B and B2C strategy.

Earlier this year, Velocity held a broadcast across nine time zones for IBM’s PureSystems launch.

The marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you're considering integrating live video into your brand's marketing strategy, where and how should you go about it? Here are are some points to bear in mind.

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