Where are you in the sea of “me too”? In a sea of “me too” products on the retail shelf, how can you catch the consumer’s eye? How can you connect with them emotionally and achieve your revenue and margin goals? Winning packaging design...

Jammin the Category From a consumer’s perspective, the supermarket shelves are awash with products which all look very similar. How do marketers make their brand stand-out? How can they use disruptive packaging design to “shake-up” the category? GenY consumers don’t...

The July edition of Food&Drink Business magazine talks about the growing trend in stand-up pouches and how they have been instrumental in reinvigorating the “ready-to-eat fresh soup category”. The article goes on to describe how Pitango’s...

50% of a purchase experience is emotional It’s been estimated that over 50% of a purchase experience is based on emotions. Our emotions drive our buying behaviour far more than technical features or functional factors. The problem for most FMCG companies trying...

In our visually saturated marketplace your brand needs to stand out. When every product has thousands of varieties to choose from, it becomes the job of the product packaging to grab and hold the consumer’s attention. The way the pack was designed, the unique shape of...