The company promotes the video above on its official page as a new commercial. More below…

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On August 9th at DTE Energy Music Theatre, American Badass Beer makes it’s long awaited return! We’ve been busy the last few months. Busy gathering the best equipment and the finest ingredients available in order to construct a world class brewery and brew beer right here in DOWNTOWN DETROIT. Badass Beer will be on draft for the entire run of shows but it won’t stop there. Later this fall we’re going to be back in local bars and restaurants, and shortly thereafter you can plan on having Badass on store shelves in cans and bottles throughout Michigan.

We’ll keep you updated as we roll out the plan. We’re excited for all you Kid Rock fans (who are lucky enough to have a ticket) to preview Badass during the upcoming concerts at DTE. Badass Beer.

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Neither American Badass or Atwater Brewery returned a request for comment.