Cummins Filtration launches YouTube channel

To help highlight its diesel engine filtration products, Cummins Filtration has launched a YouTube channel. According to the company, the channel will help customers better understand the “science to technology” approach taken in Fleetgard products.

“We encourage our customers to see for themselves the depth and breadth of our filter technology and what goes into every Fleetguard filter,” said Mark Chung, global marketing director. “Our company’s research into filter technology and the Fleetguard brand indicated the need for more filter instruction and more transparency into servicing parts and general maintenance.”

The posted videos are available globally and will eventually include translations for local languages.

“Our expanded social media presence through YouTube will enhance Cummins Filtration’s leading place in the markets it serves, while strengthening our communications with our channel partners, installers and end-users,” said Chung.