April Fools' Day

The gig: Jeff Potter, 54, is chief executive of Surf Air, a Santa Monica start-up that operates a members-only luxury jet service offering unlimited trips throughout California and to Las Vegas. The company is negotiating agreements for flights to Phoenix and has ambitions to expand into other high-population regions such as Texas and the Northeast. Surf Air recently acquired $65 million in financing to purchase 15 new Pilatus PC-12 NG planes, with options to acquire 50 more in coming years. "Whether we like it or not, there are stress points when you fly these days," Potter said. "What we've done is we've reduced, if not removed, those." Military brat: Potter...

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