Social Media: Arts Against Knives/British Red Cross

Initiative to help young people know First Aid techniques for knife crime victims

I was working as a PR and Social Media Specialist for Youth Media Agency in London, when this client campaign started. I was in charge of writing tweets, press releases and sample blog posts and using my own contacts and the existing mailing list to reach out to companies and brands associated with young people via social media with these hashtags.

You can check some web entries and other blog posts and campaign information via my Storify.

Please find below tweets associated with this campaign and the hashtags I created (#artforfirstaid & #artsforfirstaid), that I provided to help generate and spread reach and customer engagement for this amazing initiative in the UK: