Aptean Expands Text Analytics Capabilities with Acquisition

Aptean, a provider of enterprise software solutions, has acquired TheySay, a text analytics platform that uses advanced computational linguistics and deep learning to help customers monitor, manage and optimize their reputations and business.

The purchase of TheySay is Aptean’s 16th acquisition since 2015. Financial terms of the sale will not be disclosed.

TheySay offers technology that helps customers understand and respond faster to feedback, predict trends and monitor their reputations which, given the power of social media, is more important than ever, according to Aptean CEO Kim Eaton.

Aptean had previously partnered with TheySay to provide sentiment analysis on social media and email channels for Aptean’s Respond product, an enterprise complaint management solution companies use to provide timely responses to customer feedback.

TheySay’s advanced text analytics and emotional intelligence solutions analyze data from multiple sources and interpret them for various signals, such as sentiment and other emotions. This helps businesses form a consolidated view of opinions, moods and intent expressed by their customers and other key audiences, which in turn allows employees to more effectively handle complaints, predict trends, and identify underlying risks and opportunities impacting their organizations.