PR Job Responsibilities

Interview a staff member (not an hourly employee) of your organization's public relations (corporate communications, benefits communications, investor relations) department. What was his or her education like? What are his or her job duties? What does he or she regard as the primary skill for a good public relations practitioner? What is a typical day like for this person? Report your findings to the class. (If you do not have a public relations department in your organization, find a company that does and interview one of its public relations practitioners or talk with a staff person at a public relations agency.) Unless the person you are interviewing works for a public relations agency, do not interview someone whose primary duties are to meet clients, sell products, develop advertising, or create marketing materials. Typical titles for the person you should be interviewing are public relations specialist (or representative), editor, speechwriter, public relations manager, communications director, and so forth. Do not interview receptionists, models, file clerks, or greeters.

Solution Preview

For the purpose of this assignment, we will chose Investor Relations Officer at a large, publicy held company. The role of an investor relations officer is a specialized role of a public relations officer of a large organization. These are the findings after interviewing an investor relations officer at a large publicly held company. Investor Relations is a strategic, executive function of corporate management. It combines the disciplines of marketing, finance and communications to provide present and potential investors with an accurate portrayal of the company's performance and prospects.

What was his or her education like?

The investor relations officer usually possess a degree in Mass communication, journalism, marketing, Business/ Management or Finance, etc. A combination of one or more of these educational qualifications is usually suffice to become a good investor relations officer. In our scenario, the investor relations officer has a bachelor's degree in marketing ...