Apple needs to allow people to play their digital media purchases on non-Apple devices.

Wy can't we lend, give away or sell our digital media?

Do you remember going to a flea market and exploring the second hand books, and records? Now that everything's digital, we've lost the ability to (legally) buy, trade or give away media.

As a result, millions of people are building libraries of music, books, and movies that they can never give away or sell to family and friends, without making an illegal copy. The solution is to build a system where ownership of any particular digital copy can be transferred to another person.

The main difference between transferring ownership vs copying digital media is that the media is removed form one account, and transferred to the second. Technically, this also includes the ability to transfer media between two of your own acco... [More]

When you buy something digital, it should be yours to use on whatever platform you like.

When it comes to digital media, the concept of "ownership" no longer means what it used to be. As the demand for digital media continues to grow, companies like Apple, Amazon, Google, Microsoft, Sony, Barnes & Noble, and Walmart are all investing heavily in building platforms to sell digital media. The question is... who owns it?

Before the digital revolution, you went to a store and purchased your copy of a book, magazine, movie or record. It was a simple transaction. As soon as you left the store, you could do whatever you wanted to with your purchase. It was your copy.

Unfortunately, buying a digital copy of your favorite media is an entirely different experience. For example, i... [More]

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