Gears of War energy drinks are a thing

Swills and kills.​

02/09/2016

Warning, warning - bizarre promotion alert.

We're sometimes amazed by the strange side-promotions that publishers get involved in. Last year eight contestants were subjected to environmental torture on a "survival billboard" to promote Rise of the Tomb Raider. Now it seems that cross-brand synergy is the flavour of the day, as Rockstar Energy Drink is to start selling Gears of War 4-branded refreshments.

If you're hoping for the Gears of War 4 collector's edition series cans to lend you the strength of an armoured juggernaut, then you're bound to be disappointed. The drink itself is identical, but it now features designs by three artists custom-selected by Xbox and The Coalition.

Behold: man-drink for people who like skulls and stuff.

In addition to in-game prizes, which appear to be cosmetic items for guns and so forth, those who buy the drinks get the chance to win 500 prizes that include Xbox One S consoles and Samsung TVs.

From October 1, the energy drinks will be made available across the US and Canada. Only one of the designs is coming to the UK, because it's a silly pair of islands that don't deserve the biggest treat. The under-the-tab codes can be traded in at GEARS4.ROCKSTARENERGY.COM (caps indicating masculine energy).

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