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Thursday, September 30, 2010

Last weekend was a good one. On Saturday we were at the cyclocross race at Xilinx selling our Belgian waffles. On Sunday, we were able to spread the good word about our chocolate at the Root Sellers’ Taste of Place. Combined, those two events were a lot of work, but it was great to meet the people we did and it was good to get some honest feedback about our goods.

The Xilinx race on Saturday, September 25th was our first attempt at the cyclocross waffle stand. Despite scrambling to put together the final touches, the feedback was good and we’ll be out for more races to come. Perhaps our biggest barrier was introducing Colorado folks to the traditional Belgian waffle. It looks a bit smaller, but it’s much more dense and has a very different texture than what we know on this side of the Atlantic. For example, we don’t make a batter, it’s a yeast-risen dough that must be kneaded. It’s also very sweet, so maple syrup isn’t the best topping to add—we recommend a little dusting of powdered sugar, Justin’s Chocolate Hazelnut Butter, or just eating it straight up.

On the following day, Sunday, we attended The Root Sellers' Taste of Place, an indie food market for unlicensed food makers. While our waffles are made in a commercial kitchen and sold completely legally, our chocolate is still in its development phase. In fact, part of the reason that we decided to make waffles in the first place was to help lift our chocolate company off the ground. The Taste of Place was great. We were able to educate a lot of people about the chocolate making process and we met some that were already quasi-experts. For those that went home with a bar, we'd love to hear some feedback.

Of course, there is never a quiet moment these days. This week, we've been planning future 'cross races for our waffle stand and finished processing a large batch of our sun dried, Guapiles, Costa Rica batch. This batch should be even better than our last because we tried doing something a littler differently during our milling phase.

This weekend, well be at both days of the Frisco 'cross race with our waffle stand. With Fall in the air and the aspens changing color, it should be a beautiful weekend. See you there.