Johnston further notes that Samsung’s “Windows Phone roadmap is limited to a small number of smartphones, none of which appear to be all that exciting,” and that the company has given no indication that it will use some of its enormous marketing budget to help boost lackluster sales of its ATIV Odyssey smartphone based on Windows Phone 8.

“Having a successful Windows Phone 8 platform only means it will have another mobile platform (backed by deep pockets) to compete with,” Johnston writes. “Samsung has a long way to go before we can take Tizen seriously however one thing seems certain, it is going to keep its foot on MSFT’s throat as it pours money into Tizen.”