social media

I found a great tool called Mon.ki which I’d like to share with you. It’s a tool that lets you see real time Twitter conversations for websites and you can do this as you browse. The idea is very simple but incredibly […]

LinkedIn groups can help you to grow your business. I’ve talked about LinkedIn before but I’d like to provide a bit more depth about groups as they offer a lot of opportunities. Like any social network it requires an investment of […]

Creating a Facebook welcome page can make a big difference to increasing your like count. A Facebook landing page as it is otherwise known, can be used to greet your non fans when they visit your page. It is also […]

For my next social media case study I am going to feature a small business called Name Art. Name Art is run by Charis Slade and was established in 2008. The business consists of words or people’s names which are […]

The News of the World phone hacking scandal has certainly made the headlines this week and I am going to discuss my observations regarding the use of Twitter. Firstly, let me just say that I was shocked and outraged at […]

Turning your customers into advocates can be beneficial for your business. An advocate is someone who will promote your business via word of mouth and recommendations. People are much more likely to trust the opinions of other people as opposed […]

A follow strategy should be a key component of your overall approach to Twitter. It will of course determine who you will be interacting with so therefore you need to have a clear idea as to who you want to […]

Social media can be a great marketing tool but what happens when you receive negative comments from customers? It is very easy for customers to leave feedback on social networks and review sites and, the popularity of smartphones means they […]