Vita Coco's Social Media Person Apparently Peed In A Jug To Own A Coconut Water Hater

The coconut water’s community coordinator, Lane Rawlings, tweeted an image of herself on the brand’s main account clutching a jug of what she claims is her own urine. The image was in response to a Twitter troll who had told Vita Coco, “I would rather drink your social media persons piss than coconut water.”

“He said he would rather drink our social media person’s piss. And at Vita Coco, we’ll go to great lengths to prove a hater wrong,” Vita Coco’s brand director Allison Finazzo told HuffPost via Twitter.

The social media director for Vita Coco coconut water pissed in a jug to send to me to own me.

Finazzo told HuffPost that Posnanski hadn’t provided his address so they have not sent their pee jug to him... yet.

When asked why the brand went to these lengths, she said that they “hear people loud and clear - not everyone loves the taste of coconut water,” but that they have a new drink, Vita Coco Pressed Coconut, that is “truly Impossible to Hate.”

Through it all, Posnanski told HuffPost that he thought the pee jug photo “was an awesome comeback.”

“The best from a brand. I respect it. But Coconut water is shit,” he said.