Press Release

COVINGTON, GA — Bridgestone Golf, the #1 ball-fitter in golf, announced
today that it has co-designed a new line of headwear with Tour Team member and 2012
PLAYERS Championship winner Matt Kuchar. Kuchar, who has become known for sporting
uniquely cool caps on the course, has chosen 6 different colors of Bridgestone's
popular contrast stitch caps to make up the Kuchar Collection.

The Kuchar Collection features caps in six of Matt's favorite hues - Red/White/Blue,
Pink, Canary Yellow, Grey, Lavender and Mango.

"Kuch made a name for himself with his strong play on the course over the last few
years, but the golf world also has quickly has taken notice to his eye for coordinating
his headwear with his apparel," said Josh Kinchen, Golf Club and Accessories Marketing
Manager - Bridgestone Golf, Inc. "We have now given him a bigger platform for showcasing
his sense of style, as these 6 caps were all designed by Matt."

The Kuchar Collection caps will feature an MSRP of $24 each and will be available
at golf specialty stores and green grass retailers nationwide beginning February
2013. For more information on the Bridgestone's entire 2013 product offering visit
www.bridgestonegolf.com.

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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls,
clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is
represented on a world stage by a number of internationally famed golfers including
Fred Couples,
Paula Creamer,
Matt Kuchar,
Davis Love III,
Brandt Snedeker,
Hudson Swafford,
Lee Trevino
and
Karrie Webb.
Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd.,
whose headquarters are in Tokyo. For more information visit http://www.bridgestonegolf.com.

Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry
leader in live launch monitor fittings. Bridgestone provides three ways for golfers
to find the ball that best fits their game: live fittings through the
Bridgestone Ball Fitting Challenge, live online
chats with ball fitting
experts through its B-FIT service, and an easily accessible
Online Ball Selection Guide. For more
information on ball fitting, including a complete schedule of Ball Fitting Challenge
events, visit www.bridgestonegolf.com.