“…advertising is now hiding in “native” content, and the scummy clickbait is packaged better. Instead of sitting in a box next to a trashy article about celebrities, lucrative advertising these days lurks inside content that simulates ethical, feminist journalism.”

Glamour, Cosmopolitan and Marie Claire are looking to capitalize on this new landscape. They’ve all made political news coverage a priority, while some are hiring reporters with experience in political journalism and promoting their content aggressively on digital platforms.