"It will allow the product to shine more so than you've probably seen at retail stores," Burton said. "This new look for our store is one that started about a year and a half ago, and we've expanded it ever since."Both the Westfield Countryside Mall in Clearwater and WestShore Plaza in Tampa feature the new concept stores, and it will mark the first such design in the Bradenton-Sarasota market.The layout is also larger, allowing the store to display more shirts, shorts and plenty of hats catering to high school varsity athletes. Brands will be matched up with their corresponding apparel so the Air Jordan shoes will be across from the Air Jordan shirts to make it feel like there are mini-shops inside, Burton said.