Google tool provides leasing opportunity

The google tool really has come into it’s own for me and I’ve certainly been putting it to work, I mentioned in July that the tool is showing numbers, I have been doing some keyword research and using that tool throws up some interesting search terms that have relatively decent search volume. Also using it for checking possible dropping domains.

Take a search term like ‘leasing’ I like leasing as I have mentioned before, monthly repeat payments hmm!
If you put leasing into the Google tool ‘exact match’ it brought the usual search terms that you would expect:

car leasing
car lease
contract hire

But quite near the top was a term I didn’t expect to see : lease cars ~ 9-12,000 searches a month
Checked and no website on leasecars.co.uk, checked the whois and found a name. It then took over an hour of detective work (no email addresses in UK domain whois) to track down the owner through other domains he owned as even the address he used on the whois was for his registrar so all I had was a name, he lives in the US so that means I could make an offer in dollars which is nice

I offered $750 for the domain and within 12 hours received a response that he would accept $1000 and split Escrow fees, completed the deal at the end of last month, bargain I reckon. It’s not easy finding a car leasing company/affiliate scheme but I sent a few emails and tracked someone who will in the next few weeks supply me a feed for unique content and pay 50% commission on completed deals which range from £400 to around £1000 per deal, a nice addition indeed.

Scott hails from the north east of Scotland and started earning online at the end of 2000 building websites for local businesses during which time he won an award from Lord Alan Sugar for Excellence in Enterprise. After having quite a bit of success with domaining Scott mainly runs educational evergreen websites which generate over 3 million visitors per month but is always on the lookout for a fresh thinking out of the box way to turn a buck. Follow on Twitter.

Well well, in fact it’s a great buy, still I’m having this little issue with those G search results.

I rank #1 for Google for a nice keyword – let’s say the keyword is “whatever crap” :p and those results show me that that term is searched for 12.000 times why the heck do I get only 600-1000 hits per month being #1 steadily?

From various other experiences I’d say you have to divide those results by 10 to have some real results.

As position #1 in Google you’ll only get roughly 40% of the clicks for that search term anyway, so immediately that would lower it to 4000 clicks. BUT, unfortunately Google includes other sources in their data, so the actual traffic stats on that page are higher than you’ll see in reality. I just use them as a relative gauge against other search terms.

If you want accurate stats on how many searches are being done on a phrase on Google, then buy an Adword on that phrase with 100% coverage. Look at the impressions in Adwords and you’ll know for certain the number of searches. It’s not cheap, but it can put your mind to rest.

Great post, Scott. It’s really interesting and useful to have you walk through the process. I was wondering if you use Google Trends much? Eg. if you fed those “leasing” keywords into Trends, you could see whether they are increasing or decreasing?

Excellent breakdown of exactly how you achieve your results!
This is how I have been using this tool but I wasnt sure until this reading this article that I was actually doing the right thing.

One thing I am not sure about – why is it better to use exact? Up until now I had been using phrase for my searches.

One other question about using this method – If I had a site about Laptops and had the site Laptops.com and I found lots of similar keyword phrases that get plenty of traffic – for example I manage to register bestlaptops.com as well, is there a way I can drive ALL that new traffic to my main site rather than having it spread out over two? How can I take advantage of the second domain name without ending up with 2, 10 or 20 sites?

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