“You may think the Beatles were universally adored, but the audience research reports in the book confirm that’s not so,” says Kevin Howlett, the book’s author. “There’s a big dividing line, usually by age. Twenty was regarded as old in those days. It was really the youngsters that loved the Beatles. So you get these comments in the audience research reports that say the Beatles were making ‘obnoxious noise’ and that they were ‘amateur’ and ‘vastly overrated.’ It kind of puts you back in the era.”

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