EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Mattel, Inc. today announced how the company continues to play
responsibly with its "Design It, Make It, Live It" sustainability
strategy, marking progress in many areas across the global organization
to reduce impacts and instill a mindset of sustainability among its
workforce.

"Mattel is a company that is focused on playing responsibly in all that
we do, which includes how we impact the world around us," said Lisa
Marie Bongiovanni, vice president of corporate affairs at Mattel. "From
the products we make to the people who make up our organization, the
Mattel organization is always seeking ways for the company to improve
and evolve, to actively make the world a better place to live and play."

Mattel's sustainability strategy is focused on helping the company
minimize its footprint throughout the value chain and across the
organization, and emphasizes the importance of personal commitment in
business as well as everyday practices and processes. First, by
"designing it" with the end in mind, Mattel is focused on exploring
opportunities for sustainability in the design of products and
packaging; "making it" with eco-efficiencies that allows the company to
identify opportunities to gain efficiencies and reduce environmental
impacts through the manufacturing and distribution of its products; and
by "living it" with the personal commitment that the company is
fostering a culture of sustainability, which inspires employee-led
grassroots initiatives.

Examples of Mattel's sustainability progress include:

Packaging Improvements: In an effort to reduce packaging
materials, Mattel has reduced wire/twist ties by more than 90 percent
across the company's product lines. In addition, Mattel recently
completed a life cycle assessment of packaging across multiple product
lines to identify impacts and opportunities for future improvements.

Resource Expeditions: Mattel continually seeks out ways to
conserve energy and water across the organization, and has implemented
employee-led resource expeditions that identify opportunities for
improvements. To date, Mattel has conducted 16 global expeditions and
identified more than 250 initiatives with a potential savings of 22
million kWh and nine million gallons of water, which is equivalent to
removing 2,000 U.S. homes from the electricity grid for one year and
13 Olympic-sized swimming pools respectively.

Composting: Mattel's manufacturing facility in Monterrey,
Mexico, opened one of the region's largest composting facilities in
May 2010. The composting facility handles more than 50 kgs of food
scraps from the facility's cafeteria, as well as materials including
coffee waste, paper and hand towel waste. The composting facility
diverted nearly 15.6 tonnes of waste from the local landfill during a
12-month period. Mattel also shares the compost by-product with the
employees and the local community, for use in personal gardens.

Mattel also sees positive impacts that come out of the company's rich
corporate culture, including:

Café Improvements: Mattel's employee cafeterias at its El
Segundo headquarters have also made tangible improvements in 2011,
from buying locally-grown produce and improving recycling processes to
decrease the use of non-recyclable materials by more than 42 percent.

Daycare Composting and Organic Garden: Mattel parents who
practice sustainability efforts at home brought a composting solution
to the Mattel Child Development Center, located at the company's El
Segundo headquarters, educating the children of employees about
sustainability. Preschoolers at the Center separate food scraps and
feed the worms in the composting bin, and use the leachate from the
composter in the Center's organic vegetable garden, which the children
also tend.

As part of Mattel's sustainability efforts, the company will be hosting
two important events this spring:

Mattel's "Green" Grant for Earth Day 2011

Mattel also announced today that it will mark Earth Day 2011 by
partnering with "Heal the Bay," a Los Angeles-based charitable
organization dedicated to protecting the coastline of Southern
California. Mattel will grant $10,000 to support beach cleanups and
create employee volunteer events that give Mattel employees and their
families the opportunity to participate in community-focused beach
clean-ups in the Los Angeles area.

Mattel to Host its Second Electronics Waste Recycling Event:

Mattel and Waste Management will be hosting a recycling event on
Thursday, May 12 for electronics waste, or "e-waste," at the company's
El Segundo campus for employees and the surrounding community on May 12
from 8 a.m. to 1 p.m. Such recyclable items include personal TVs,
computer monitors, CPUs (desk top computer towers), flat screens
(LCD/LED/Plasma), printers and computer cables.

Mattel, Inc. (NASDAQ: MAT) (corporate.mattel.com/)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced, Hot
Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as
Fisher-Price® brands, including Little People®, Power Wheels® and a wide
array of entertainment-inspired toy lines. In 2011, Mattel was named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the
fourth year in a row, and is also ranked among Corporate Responsibility
Magazine's "100 Best Corporate Citizens." With worldwide headquarters in
El Segundo, Calif., Mattel employs approximately 31,000 people in 43
countries and territories and sells products in more than 150 nations.
At Mattel, we are "Creating the Future of Play." Follow Mattel on
Facebook: www.facebook.com/mattel.