Monday, May 7, 2012

Greatist Wants To Build A Brand Around Non-Sucky Health Content

When it comes to health and fitness, content farms rule the Internet. Try to search for something like "how to lose weight" and you'll get a long list of anonymously-written, poorly-sourced articles. So Derek Flanzarich is trying to build something better with Greatist, where he's founder and CEO. If you go the site, the differences may be too subtle to notice at first. There's lots of general how-to content, divided into three categories ? fitness, health, and happiness. But when you read the articles, there's a difference. They're not covered in ads, they seem to have a genuine editorial voice, and wonder of wonders, they even have a work cited section on the end.�This article about how to never be late again? Genuinely useful. (Though let's be honest: I'll probably be late again.)