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Qnt 561

Individual Assignment: Types of Surveys
Question 5 on p. 270 of Business Research Methods.

Patricia Figueroa
November 17, 2009
Qnt 561
Christopher Ajagu

In the following situations, decide whether you would use a personal interview, telephone survey, or self-administered questionnaire. Give your reasons.

a A survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like and do not like about life in the subdivision. For this group we can use a focus group which is used as a preliminary research technique to explore peoples ideas and attitudes. It is often used to test new approaches (such as products or advertising), and to discover customer concerns. A group of 6 to 20 people meet in a conference-room-like setting with a trained moderator. The room usually contains a one-way mirror for viewing, including audio and video capabilities. The moderator leads the group's discussion and keeps the focus on the areas you want to explore. Focus groups can be conducted within a couple of weeks and cost between two and three thousand dollars. Their disadvantage is that the sample is small and may not be representative of the population in general. For this survey I would recommend a self-administered survey since the people are in a central location that can be studied via paper or computerized instrument without interviewer assistance. For this group we can have comment cards such as the ones restaurants and hotels give. This survey gives fast access to the computer literate, allows for rapid data collection and allows for visuals to be used. Incentives may be used to increase response rates. The disadvantage is that there is a need for low-distraction environment for survey completion.

b. A poll of students at Metro University on their preferences among three candidates who are running for president of the student...

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...Individual Assignment:
Week 4
QNT561
November 1, 2010
Lee Chang
Question 5
In the following situations, decide whether you would use a personal interview, telephone survey, or self-administered questionnaire. Give your reasons.
a) A survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like and do not like about life in the subdivision.
In this situation I would use a personal interview to acquire the desired information. Many subdivisions have an interview process before with the association to fit the required profile of the neighborhood and some of the information can be obtained at the initial interview. After some time passes a follow up interview can be conducted to acquire the rest of the information. In addition minimal staff is needed to conduct the surveys and get the information which means a lower cost. This will also lead to good cooperation from the new residents of the sub-division.
b.) A poll of students at Metro University on their preferences among three candidates who are running for president of the student government.
For this situation I would choose a personal interview. On many campuses these types of surveys are administered by a volunteer student group. The use of the groups means less overhead costs making the personal interviews favorable and able to endure for weeks before the vote. For the...

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Selecting Right Types of Survey for Different Scenario
Writer’s Name
Course Name, Semester No, Class Level
Supervisor Name
January 31, 2010
Survey
A survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like and do not like about life in the subdivision.
Telephone survey is supposed to be the best method for retrieving the information about the personal likes and dislikes of the residents in the selected area. As residents are scattered over the area which is hard to cover if personal interview process is chosen. Telephone survey provides the access to the entire resident from one location which can also reduce the transportation and administration cost. It is cost-effective in getting the response of participants in minimum time. If interviewers are highly skilled in relating to the respondents, they can get maximum responses. They can choose the timing of call in definite period during the day when there are chances of residents being in the home is high. It can also help in reaching them without the trouble of phone being ringing without any response.
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