It’s On Us: New campaign from the White House

“It’s on us to stop sexual assault,” John Hamm states in the latest White House campaign to engage the public in ending sexual violence. “Get in the way before it happens,” Kerry Washington urges viewers in the campaign video, echoing its anthem:

Don’t be the person who stands by and does nothing. It’s on us to stop sexual assault before it starts. It’s on us. All of us. Take the pledge to be part of the solution.

It’s On Us is the latest effort to come from the White House that demonstrates this administration’s commitment to a comprehensive approach to addressing sexual violence. The campaign offers a website with a pledge, videos, and tools to assist in community engagement efforts. Moreover, it sends a clear message – everyone is responsible for ending sexual violence.