OS6

Two months ago today Microsoft announced Windows Phone 7, the all new Windows mobile operating system that will be a lot more like the Zune than it is the current version of Windows Mobile. Windows Phone 7 isn’t an upgrade, but, a completely new direction in mobile operating systems for Microsoft. Even though Windows Phone 7 isn’t due out until the latter part of this year, I know all this because, to put it mildly, Microsoft has been hyping Windows Phone 7 up beyond all belief…

I’m not sure if RIM has noticed, but, a lot of BlackBerry users are dissatisfied with the BlackBerry, particularly the BlackBerry OS and its lack of general “coolness” when compared to… well… pretty much everything else. A real problem this year for RIM will be customer churn, as long-time, die-hard, BlackBerry fanatics that automatically update to the latest and greatest BlackBerry every couple of years, are increasingly looking at alternatives like the iPhone, Android, and even Windows Phone 7.