Performativity: Beyond Efficiency and Optimization in Architecture

About this video

Optimization and efficiency limit technological innovation. Technology has a cultural impact on products and inventions through increasing complexity, technical convergence, and interrelationship with the environment. As a result, it is necessary to develop a dynamic design of products through continuous feedback to prevent the unanticipated political and social effects of technology and enhance responses in real time. The development of toothbrushes, computers, the Internet, automobiles and architectural designs explain the intrinsic relationshipship between culture and technology.