Rolaids

Rolaids

Rolaids is a brand of antacid produced by McNeil Consumer Healthcare, a subsidiary of Johnson & Johnson Inc. The brand was acquired from Pfizer Consumer Healthcare as part of a merger in 2006. It was invented by AmericanchemistIrvine W. Grote in the late 1920s. The name is derived from their original packaging that came in a foil roll.

Marketing

Rolaids is best known for its commercials from the 1970s featuring Tommy Lasorda writing the famous tag line:

Rolaids often come in many different flavors. One of the most recent additions is cherry.

Rolaids Softchews

Pfizer released a new version of Rolaids on April 6, 2006, branded Extra Strength Rolaids Plus Gas Relief Softchews. The product was produced as an alternative for people adverse to the chalky consistency of regular Rolaids. They were widely advertised in multiple media formats.

Minor side effects may include constipation or stomach cramps. Serious side effects include loss of appetite, vomiting, dizziness or headache. (source: http://www.medicinenet.com/calcium_carbonate_antacid-chewable_tablets/article.htm)