Purchases
and Warranties
Make sure the company is reputable
Ask about the refund or cancellation policy
Use a credit card when buying big ticket items
Think twice before sharing personal information
Contracts that allow the finance rate to change after sale
Payday and tax refund loans with excessive interest rates
Think twice before you rent-to-own with high interest rates

The Advertising Standards
Better Business Bureaus are private non-profit organizations that
provide reports on businesses and helps resolve consumers' disputes.
An unresolved complaint will be noted in the business's record and
it will be reported to anyone who asks about the company.

List price: A list price is comparative to the
advertised current sales price in the market area.

Factory Direct: A significant saving from the
actual price in the market area.

Wholesale Outlet: A wholesale facility that primarily
sells products to retailers for resale.

Sale: A significant reduction from usual and customary
price for a limited period of time.

Up to: Price reduction claims stating both the
minimum and maximum savings.

Free: An unconditional gift with conditions clearly
and conspicuously disclosed.

Satisfaction Guarantee: Money back guarantee for
the full purchase price of the product.

Lifetime: Duration of the warranty or guarantee,
clearly disclose the life.

Rebuilt: Products that have been completely disassembled,
reconstructed and repaired.

As is: Condition in which it is displayed at the
place of sale and on the bill of sale.

Consumer:
Goods and services used for personal, family, or household.

Discontinued: Manufacturer or retailer will discontinue
entirely after clearance of inventories.

Industrial: Goods and services used by companies
to make the products they sell.

Perishability: All goods have some degree of durability
beyond the time of purchase.

Rebate: Payment made by the retailer or manufacturer
after the sale.

Reconditioned: Products that received repairs
or adjustments for satisfactory condition.

Second, Irregular, Imperfect: Defective or rejected
by manufacturer.

Separability: Services and service providers not
separated, production consumption.

Service Provision: Benefits that do not result
in a physical ownership of goods.

Standardization: The quality
of goods can be controlled through production standards.

Tangibility: Goods are tangible products. Services
are intangible.

Quality Customer Service
Facts
Customers expect the most from restaurants, specialty and department
stores
Customers expect no-hassle return policies and friendly sales associates.
The average customer who has a problem tells 9 or 0 people about
it.
The average business never hears from 96% of its unhappy customers.
For every complaint received, the average company has 26 customers
with problems
It can cost up to five times as much to attract a new customer than
to keep an existing one.