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The pair watched the previous season "religiously" and were aware they might become this season's love-to-hate cooks, but ignored advice to play nice.

"My mum especially was like 'Don't be mean, don't say any nasty stuff, just be nice about the food'," Kelly said.

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"And I was like 'Well no, I'm not going on to My Kitchen Rules and pretend to like food when I don't like it, just to be nice'.

"We were just ourselves - some people really hammed it up, other people were mute or didn't say what they actually thought."

Viewers won't be surprised to learn their favourites from last year's series were the affluent pot-stirrers Jake and Elle.

"They were a little bit different, they pushed the boundaries and we thought Jake was just hilarious," Kelly said.

Monday night's season premiere earned My Kitchen Rules its largest-ever debut audience, with close on 1.7 million viewers nationally, almost 300,000 of whom were in Western Australia.

Chloe quickly earned the ire of viewers and fellow contestants by boasting about travels to 42 countries and proclaiming she didn't like cheese, amid the fromage-flavoured meal from cheesemakers Annie and Jason, so it seems ironic part of the reason they entered the competition was to teach people to try everything.

"Chloe and I are really passionate about people trying new foods," said 27-year-old Kelly, who has eaten the likes of lamb testicles, grasshoppers and pig intestines.

"We hate people that are like 'Oh I don't like that, I don't like that' because you don't know if you like something until you try it and give it a good chance.

"Definitely this year a few of the contestants I couldn't believe it, they said 'Oh no, we don't want that."

Chloe added: "You're on a cooking show, you're meant to be a foodie, you should be trying everything."

The pair advocate nose-to-tail eating and hint that other contestants weren't too pleased with their yet-to-be-aired efforts in the kitchen.

"We just assumed that everybody would be interested in trying new foods, but no, they weren't," Kelly said.

"The judges even said to us, you don't cook food like this for people like this."

They're also big on organic, clean eating – sparked largely by food intolerances suffered by Chloe's seven-year-old son and Kelly's ADD – and want to teach parents about cutting out food additives and colourings.

They want to use the show's prize money to open a community-oriented cafe to teach its customers about healthy eating.

"There are so many additives and preservatives in food today and there are so many kids with allergies, teeth that are rotting before they're even 5 years old and skin disorders," Chloe said.

"For me it's about kids because they don't have a choice – it's what their parents give them.

"So if you're educating those parents, you're helping those kids."

So it's unapologetic case of "all's fair in love and war", for the pair - viewers are yet to see their reactions to the efforts from Victorian twins Helena and Vikki but they've made it clear "there is not enough room in this competition for two young girl teams".

"It's a competition and there's $250,000 up for grabs and we've got to be honest," Chloe said.

"The best cook needs to win the competition [so there's no point] pussyfooting around."