CNBC to Introduce New Programming Line-up in Asia

Thursday, 27 Mar 2014 | 12:56 AM ETCNBC.com

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Singapore and Hong Kong – March 27, 2014 – CNBC, First in Business Worldwide, will launch a dynamic new programming line-up in Asia Pacific next Monday, March 31 – adding two new shows and a fresh presenter line-up. As part of the new schedule,CNBC will also unveil a redesigned studio in Hong Kong, which will be home to the network's flagship morning program Squawk Box.

"Our new programming grid will strengthen our core product by leveraging our world-class resources in Hong Kong and Singapore to continue to bring our viewers the best business news, bar none," said John Casey, Senior Vice President of International News and Programming, CNBC. "The new schedule and redesigned studio will bring together the best talent in the region and give our audience a more enhanced, innovative and dynamic viewing experience, engaging them in conversations that will move seamlessly between our on-air and digital platforms."

CNBC's new power-packed morning line-up will include:*Listed times for SIN/HK

The Rundown 6am-7am – This brand new pre-market program is the essential guide to begin your day. Catch up on the overnight buzz from Wall Street and arm yourself with everything you need to know for the Asia trading day. Hosted by Adam Bakhtiar from CNBC's studio at the Singapore Exchange (SGX).

Squawk Box 7am-10am– With a new start time and a new home, Susan Li and Bernie Lo will anchor this dynamic program from CNBC's Hong Kong studio. Get all your news and hear the views of top CEOs, asset managers and newsmakers, as Asian markets open for trade.

Street Signs 10am-12pm – With Asia's markets in full swing, this new program will follow the day's biggest moves from the anchor desk to the trading desk. Hosted by Oriel Morrison and Martin Soong at the SGX.

Capital Connection 12pm-1pm (1pm-2pm during daylight savings time) – A reformatted program that will give you the read on Asia's markets mid-day and prepare you for the European trading day. Broadcast simultaneously from Asia and Europe with Sri Jegarajah in Singapore and Carolin Roth in London.

For a more detailed description of each program, please see appendix below.

"CNBC prides itself in delivering essential business news to the most influential and affluent audience around the world," said KC Sullivan, President and Managing Director of CNBC International. "These programming changes combined with our recent investment in our studio in Hong Kong will enable us to continue to deliver the best content from across Asia and around the globe. Providing real-time, actionable news will ensure that we remain the leading business and financial network across the region, and first in business worldwide."

The new programming schedule will be supported by an outdoor advertising campaign New Look New Programming, New Experiences, featuring the fresh presenter line-up. The campaign will appear online and on TV ads across the network, accompanied by print ads in daily newspapers including the South China Morning Post and Wall Street Journal Asia. The creative will also feature prominently on trams and bus shelters in Hong Kong as well as on the main train lines in Singapore that run through the central business district. The campaign starts on Friday, March 28 and will run until May 2014.

Thisis the latest in a series of strategic moves made by CNBC in Asia Pacific. These include the launch of a new bureau in Beijing, the addition of a new feature program Inside China, and the recent recruitment of Susan Li in Hong Kong.

CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to over 370 million households worldwide. In Asia Pacific, CNBC is uniquely positioned to speak to viewers across the region. The network provides seven hours of live programming from CNBC's Hong Kong and Singapore studios, which are complemented by coverage of live market action from Europe and the US. CNBC Asia Pacific's channels,which include CNBC Asia, CNBC-TV18 (India), Nikkei-CNBC (Japan) and SBS-CNBC (South Korea) are available in more than 21 countries across the Asia Pacific region. In China, CNBC reaches 400 million homes through business news updates in CCTV's Business Channel program, Global Connection Show. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as through digital platforms. For more information, please visit us at www.cnbc.com.

APPENDIX

About CNBC Asia's New Morning Programming Line-up

*Listed times for SIN/HK (Monday to Friday)

The Rundown 6am-7am - Hosted by Adam Bakhtiar from CNBC's studio at the SGX, The Rundown is your essential guide to begin your day. Catch up on all the buzz from Wall Street and arm yourself with everything you need to know for the coming Asia trading day. Start your day smart. Start it with The Rundown.

Squawk Box 7am-10am - Susan Li and Bernie Lo co-anchor Squawk Box from CNBC's Hong Kong studio. Squawk Box, the marquee brand in business news, is where enlightening and engaging conversations about the top stories of the day take place. Get all your news and hear the views of top CEOs, influential asset managers and newsmakers. The program also launches you into the Asia trading day, covering key market opens, including Tokyo, Hong Kong and Shanghai.

Street Signs 10am-12pm - Oriel Morrison and Martin Soong co-host Street Signs from the SGX. With Asia's markets in full swing, Street Signs follows the day's biggest moves to provide CNBC's audience with actionable, real-time insights. From the anchor desk to the trading desk around the region, Street Signs helps you to capitalize on the plays of the day.

Capital Connection 12pm-1pm (1pm-2pm during daylights savings time) - Hosted by Sri Jegarajah from the SGX and Carolin Roth in CNBC's London studio, Capital Connection is your GPS for the fast-paced, international, interconnected world of business and finance. It gives you a reading on Asia's markets mid-day, and sets you up for the European trading day. Which trends are emerging in Asia, and how will they affect European markets? We connect the dots on Capital Connection.