Baking Cupcakes: Little Gourmet Desserts that Dominate

Despite rumors about the decline of the nationwide cupcake craze, these tiny treats still reign supreme in the Valley

By Melissa Esposito

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How long can a trend be “just a trend” before it’s classified as a cultural mainstay?

After a three-year rise in popularity, forecasters with an eye on the baking industry are predicting that the gourmet cupcake craze is about to crash from its sugar high.

Local consumers disagree, however. The single-serve treats are still in such high demand that bakers specializing in gourmet cupcakes are sprouting up all around the Valley. We’ve got everything from cupcake shops, to cupcake trucks, and even festivals honoring the mini sweets. Bakers without storefronts are developing devoted followings by selling their treats in cafés, bistros, and even farmers’ markets.