Because of the truth of this statement:No one cares how much you know until they know how much you care.

I have been honored to serve as a customer experience consultant and service trainer for a wide variety of organizations. The ones that are the most effective really care about the customer. The customer isn't just the reason for the organization to exist. The customer is someone with needs that the organization can meet, and in that process, make a real difference for someone.

The difference really can be love.

The wonderful irony? Organizations that promote loving kindness type of service not only keep customers, they keep employees. Longer. Happier. With fewer complaints.

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Dee Dee has helped create and coach "customer care" programs and cultures for healthcare, government, travel, financial services, plumbing, retail, publishing, automotive and entire communities. She has been published nationally on customer service, and has created her own research and experience-based training materials to make her training real and incredibly effective.