In the video, the boy's parents urge him to keep running even though he's very cold. (Photo: Tudou.com)

In the video, which CNN and the National Post reports was shot in Flushing, N.Y. while the family was on vacation from their home in eastern China, the boy cries for help from his parents, but they instead they urge him on.

"Hurry up, run faster," He Liesheng is heard telling his son, nicknamed "Duoduo," while he screams for his parents to hold him.

The father, who calls himself "Eagle Dad" for his accelerated parenting skills, says running in the snow and other techniques make his son stronger.