» Appreciation Marketinghttp://fogelsongroup.com
Thu, 30 Apr 2015 17:10:20 +0000en-UShourly1Think Outside the Boxhttp://fogelsongroup.com/think-outside-the-box/
http://fogelsongroup.com/think-outside-the-box/#commentsThu, 30 Apr 2015 17:10:20 +0000http://fogelsongroup.com/?p=790Mother’s Day is just around the corner. Memorial Day is next. Everywhere you turn you’ll see ads and special sales or promotions for these holidays. Father’s Day isn’t far off. I’m sure we’ll be seeing ads and promotions for that next. It makes sense. “Holiday” marketing is one of the key strategies small businesses use […]

]]>Mother’s Day is just around the corner. Memorial Day is next. Everywhere you turn you’ll see ads and special sales or promotions for these holidays. Father’s Day isn’t far off. I’m sure we’ll be seeing ads and promotions for that next. It makes sense. “Holiday” marketing is one of the key strategies small businesses use to attract new customers and keep their current ones coming back for more. But, why be like everyone else and limit your holiday marketing to these holidays? Why not create a buzz by designing campaigns around obscure and often unknown holidays and observances? That way, you’ll be sure to make an impression and have both clients and prospects thinking and talking about you! Here are just a few ideas for Unique ‘Holiday Marketing’ over the next few months.

June is Candy Month

Most everyone has a sweet tooth. Send a sweet treat with a creative note. For an added touch, imprint your company’s name, logo and contact information on the wrapper. Be sure to avoid chocolate in case we have a heat wave this June!

Everyone loves doughnuts! Celebrate National Doughnut Day on June 6th. Come in for FREE doughnuts! Or, offer a FREE box of doughnuts with each purchase of $100. or more.

Skip July 4th – Instead celebrate National Ice Cream Month this July

Give away free cones between 1:00 and 3:00 every Saturday throughout the month and you’re sure to have a line out the door!

Celebrate National Friendship week the 3rd week of August

Offer a discount on your products or services – an ideal way to build and solidify customer relationships.

What Could Possibly Substitute for Labor Day?

Celebrate ‘Love Note’ Day on September 26th. Sending ‘love notes’ or appreciation cards or goodies to your customers at this time of year will be sure to have you stand out from the crowd! Relationship marketing at it’s best!

Make “holiday marketing” a part of your marketing strategy year-round

Keep customers engaged and continually thinking of you as they wonder what you’ll dream up next. Most important, have fun with it and I’m sure your customers will too!

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http://fogelsongroup.com/the-power-of-handwriting/#commentsThu, 23 Apr 2015 17:10:55 +0000http://fogelsongroup.com/?p=784Dear John, You hear me talk about it all the time – the importance of expressing gratitude and appreciation to your customers. Have I also mentioned the power and impact your handwriting holds? Let’s face it. We’re living in a digital world. E-mail has become the preferred method of communication with text messaging not far […]

You hear me talk about it all the time – the importance of expressing gratitude and appreciation to your customers. Have I also mentioned the power and impact your handwriting holds?

Let’s face it. We’re living in a digital world. E-mail has become the preferred method of communication with text messaging not far behind. Where does that leave good, old-fashioned handwriting? The way of the dinosaur!

When Was the Last Time You Received a Handwritten Note?

Sending a handwritten note in this day and age has become so unique it will certainly have you stand out from your competitors and send the message that you care. While a ‘thank-you for your business’ might be the first note to come to mind, and might even top the list, there are also other times to communicate using handwriting.

Consider Sending a Birthday Card

Consider sending a birthday card. a Valentine’s or holiday card. Or, be unique and have fun with it by choosing an unusual holiday to celebrate. How many people receive cards on National Donut Day? Whichever you choose, taking the time to make it personal with a handwritten note will certainly be remembered.

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http://fogelsongroup.com/looking-for-a-may-marketing-idea-get-ready-to-start-baking/#commentsFri, 17 Apr 2015 13:08:14 +0000http://fogelsongroup.com/?p=774Did you know May 15th is National Chocolate Chip Day? I didn’t – that is until I started looking for unique holidays to suggest celebrating this Spring. As soon as I saw this “holiday” I stopped searching – after all, who doesn’t respond positively to freshly baked chocolate chip cookies? Here are a few things […]

]]>Did you know May 15th is National Chocolate Chip Day? I didn’t – that is until I started looking for unique holidays to suggest celebrating this Spring. As soon as I saw this “holiday” I stopped searching – after all, who doesn’t respond positively to freshly baked chocolate chip cookies?

Here are a few things you can do to show your customers you appreciate them next month and set yourself apart from your competition. Think about it now … May 15th is just around the corner. Love the idea but don’t have time to implement it? Call us – we’re happy to execute it for you.

Send a Gift of Chocolate Chip Cookies

Whether it be 5 or 25, send a gift of chocolate chip cookies to your key customers wishing them a “Happy National Chocolate Chip Cookie Day.”

Do You Have a Favorite Recipe?

Perhaps you have a favorite recipe for chocolate chip cookies, chocolate chip muffins or pancakes. Send your key customers a bag of chocolate chips with the recipe – suggest they “whip up something sweet” in honor of the day.

Looking for Feedback or Testimonials?

Looking for feedback or testimonials? Having trouble getting responses? Send the cookies with a survey or questionnaire – watch your response rate increase!

Looking to Generate Leads?

Looking to generate leads? Sponsor a contest – it can even be done online. Ask visitors to submit their favorite recipes with chocolate chips; be sure to request they provide their contact information to enter the contest. You can offer one prize or a few; one company I know even sent everyone who entered a savings coupon. Take it a step further. Print the winning recipes in your company newsletter. Be sure to send these folks a copy as they’ll be likely to share your newsletter with friends and colleagues – a good way for you to generate referral business!

Did You Know?

Fun Fact! Did you know the creation of the chocolate chip cookie was an accident? The original chocolate chip cookie was invented by Ruth Graves Wakefield in the 1930’s at her Toll House Inn in Whitman, Massachusetts. Ruth wanted to bake chocolate cookies for her guests but ran out of baker’s chocolate. Instead, she cut a bar of chocolate into tiny pieces and added them to the dough only to discover the bits did not melt into the dough as the baker’s chocolate does – they kept their form. To her surprise, these cookies were a huge hit!

Nestle got involved because Ruth approached them directly. She’d used a bar of Nestle chocolate so she went to Nestle with her recipe for “Chocolate Crunch Cookies.” Nestle liked the idea, and got permission from Ruth to put her recipe on the back of their chocolate bars. In return, she got all the chocolate she wanted to continue baking those cookies. Nestle wanted to make it easy for people to make the cookies so they packaged their chocolate bars with a small chopper. Talk about creative marketing!

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http://fogelsongroup.com/april-fools-day-in-the-office/#commentsThu, 26 Mar 2015 15:37:07 +0000http://fogelsongroup.com/?p=763It’s hard to believe, with the temperatures still low and snow on the ground, that April 1st is just around the corner. For some, April 1st is just another day, while for others April 1st – April Fool’s Day – is a day full of fun with tricks, gags and jokes from morning to night. […]

]]>It’s hard to believe, with the temperatures still low and snow on the ground, that April 1st is just around the corner. For some, April 1st is just another day, while for others April 1st – April Fool’s Day – is a day full of fun with tricks, gags and jokes from morning to night. There are different opinions and statistics about the appropriateness of playing April Fool’s jokes in the office. I leave that decision to you as you know your employees, the personalities and atmosphere in your group. What I do know, is you can still have fun with the day even if you aren’t up to the tricks. Have fun with this April Fool’s Trivia Quiz. It can be done in the office with your employees, on your website or via social media. Make it a contest, award prizes and have some light fun without worrying about offending anyone, whether it be staff or customers.

Question: In which county did the tradition of playing tricks on April Fool’s Day originate?

Answer: France

Question: The Baseball Hall of Fame in Cooperstown, NY opened on April Fool’s Day. What was the year?

Answer: 1950

Question: What daytime soap opera debuted on April Fool’s Day in 1953?

Answer: General Hospital

Question: On April Fool’s Day, in which three countries do children and adults traditionally tack paper fishes on each other’s back as a trick and shout “April fish!”

Answer: Italy, France and Belgium

Question: What well-known company started in Chicago on April 1, 1891?

Answer: Wrigley

Question: What island was hit by a tsunami on April 1, 1946?

Answer: Hawaii

Question: What appliance first went on sale on April 1, 1989?

Answer: Dishwasher

Question: What historical treasure did Taco Bell claim they purchased on April 1, 1996?

Answer: The Liberty Bell

Question: Who made this statement. “The first of April is the day we remember what we are the other 364 days of the year.”

]]>http://fogelsongroup.com/april-fools-day-in-the-office/feed/0“It is the ability to take a joke, not make one, that proves you have a sense of humor.”Max Eastman11s:288:"a:1:{i:0;a:9:{s:4:"doTW";s:1:"1";s:10:"SNAPformat";s:32:"%TITLE% - %SURL% %HTAGS% %HCATS%";s:8:"attchImg";s:1:"1";s:9:"isAutoImg";s:1:"A";s:8:"imgToUse";s:0:"";s:11:"isPrePosted";s:1:"1";s:8:"isPosted";s:1:"1";s:4:"pgID";s:18:"581117731900035072";s:5:"pDate";s:19:"2015-03-26 15:37:18";}}";s:523:"a:1:{i:0;a:13:{s:4:"doLI";s:1:"1";s:10:"AttachPost";s:1:"1";s:10:"SNAPformat";s:24:"New post from %SITENAME%";s:11:"SNAPformatT";s:18:"New Post - %TITLE%";s:9:"isAutoImg";s:1:"A";s:8:"imgToUse";s:0:"";s:9:"isAutoURL";s:1:"A";s:8:"urlToUse";s:0:"";s:11:"isPrePosted";s:1:"1";s:8:"isPosted";s:1:"1";s:4:"pgID";s:19:"5986883425309593600";s:7:"postURL";s:124:"https://www.linkedin.com/updates?discuss=&scope=41891448&stype=M&topic=5986883425309593600&type=U&a=V1VU";s:5:"pDate";s:19:"2015-03-26 15:37:19";}}";s:394:"a:1:{i:0;a:12:{s:4:"doFB";s:1:"1";s:8:"postType";s:1:"A";s:10:"AttachPost";s:1:"2";s:10:"SNAPformat";s:51:"New post (%TITLE%) has been published on %SITENAME%";s:9:"isAutoImg";s:1:"A";s:8:"imgToUse";s:0:"";s:9:"isAutoURL";s:1:"A";s:8:"urlToUse";s:0:"";s:11:"isPrePosted";s:1:"1";s:8:"isPosted";s:1:"1";s:4:"pgID";s:32:"599663990049539_1074520072563926";s:5:"pDate";s:19:"2015-03-26 15:37:25";}}";s:496:"a:1:{i:0;a:13:{s:4:"doTR";s:1:"1";s:11:"SNAPTformat";s:0:"";s:12:"apTRPostType";s:1:"I";s:10:"SNAPformat";s:101:"

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http://fogelsongroup.com/welcome-spring/#commentsThu, 19 Mar 2015 14:16:19 +0000http://fogelsongroup.com/?p=754Despite predictions of snow, tomorrow is officially the first day of Spring! Are you ready? Are you ready? Have you even started to think about spring cleaning? When you hear spring cleaning, do you start thinking about cleaning out your closets, garage and other parts of your home? Probably! Have you thought about how spring […]

Despite predictions of snow, tomorrow is officially the first day of Spring! Are you ready?

Are you ready? Have you even started to think about spring cleaning? When you hear spring cleaning, do you start thinking about cleaning out your closets, garage and other parts of your home? Probably! Have you thought about how spring cleaning can also relate to your business? As the days grow longer and the flowers bloom – before the lazy, hazy days of summer set in – there are a number of things you can do to stay on track and “clean-up” your business.

Evaluate Your Goals

Review first quarter results from both a financial perspective and project perspective. Re-evaluate as necessary. Are your numbers coming in as expected? Budgets under control? Are you meeting your deadlines? Campaigns bringing in the projected revenues? Take a look at what’s working and what’s not working – make adjustments as necessary.

Clean-Up Your Customer List

Are there customers you haven’t heard from in years? Before deleting them as part of spring cleaning, create a customer re-activation campaign. Send a letter, include a special offer, in effort to get them back into your business.

Clean-up Your Inbox

In the old days it was papers everywhere, inboxes overflowing with no idea of what was at the bottom of that pile! While most of us are free of paper these days, our email mailboxes are overflowing leaving tons of emails buried. Scroll through your emails, being sure to look at each ONLY ONCE. Make a decision as to what to do with it – File, Discard. Respond, or Delegate! Just do something – don’t leave them back in the pile without taking action.

Pull Your Expenses Together

Are receipts piling up everywhere? Do you forget to track your mileage for client meetings? Is pulling together all this information and doing your taxes a major headache this year? Create a system now for 2015 while you still have time before year-end. Some small business owners are taking advantage of the many affordable cloud-based and mobile apps out there, while others are still resorting to the large envelope and ledger routine. Makes no difference – just choose something that works for YOU.

Take Care of Your Computer

Do you have a back-up system in place? Backing up your data is essential! Any software that needs to be updated? Security updates that you keep pushing off? Ideally your software settings should be programmed to check for updates automatically, but it’s a good idea to manually run an update check – how about at the end of each quarter?

Say Goodbye to Germs

When was the last time you cleaned your keyboard or wiped down your phone headset? Germs are lurking everywhere….

]]>http://fogelsongroup.com/welcome-spring/feed/0"The motivational power of clearing up clutter and getting organized is enormous."Author Unknown1s:394:"a:1:{i:0;a:12:{s:4:"doFB";s:1:"1";s:8:"postType";s:1:"A";s:10:"AttachPost";s:1:"2";s:10:"SNAPformat";s:51:"New post (%TITLE%) has been published on %SITENAME%";s:9:"isAutoImg";s:1:"A";s:8:"imgToUse";s:0:"";s:9:"isAutoURL";s:1:"A";s:8:"urlToUse";s:0:"";s:11:"isPrePosted";s:1:"1";s:8:"isPosted";s:1:"1";s:4:"pgID";s:32:"599663990049539_1070419119640688";s:5:"pDate";s:19:"2015-03-19 14:40:03";}}";s:523:"a:1:{i:0;a:13:{s:4:"doLI";s:1:"1";s:10:"AttachPost";s:1:"1";s:10:"SNAPformat";s:24:"New post from %SITENAME%";s:11:"SNAPformatT";s:18:"New Post - %TITLE%";s:9:"isAutoImg";s:1:"A";s:8:"imgToUse";s:0:"";s:9:"isAutoURL";s:1:"A";s:8:"urlToUse";s:0:"";s:11:"isPrePosted";s:1:"1";s:8:"isPosted";s:1:"1";s:4:"pgID";s:19:"5984332300807077888";s:7:"postURL";s:124:"https://www.linkedin.com/updates?discuss=&scope=41891448&stype=M&topic=5984332300807077888&type=U&a=myO1";s:5:"pDate";s:19:"2015-03-19 14:40:04";}}";s:496:"a:1:{i:0;a:13:{s:4:"doTR";s:1:"1";s:11:"SNAPTformat";s:0:"";s:12:"apTRPostType";s:1:"I";s:10:"SNAPformat";s:101:"

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http://fogelsongroup.com/march-madness-provides-a-unique-marketing-opportunity/#commentsThu, 12 Mar 2015 18:45:33 +0000http://fogelsongroup.com/?p=740I don’t know about you but in my house March is all about “March Madness.” My husband is a college basketball fanatic and this is most definitely one of his favorite times of the year. As the years have gone by, I’ve noticed “March Madness” becoming more and more of a phenomenon even outside of […]

I don’t know about you but in my house March is all about “March Madness.” My husband is a college basketball fanatic and this is most definitely one of his favorite times of the year. As the years have gone by, I’ve noticed “March Madness” becoming more and more of a phenomenon even outside of my home – basketball goodies, basketball parties, brackets, “water cooler” conversation and lots of attention in the papers! It’s only natural that I started thinking about how this event can be used in small business marketing. Take a look. There might be an idea or two here that you’d like to implement this month.

Incorporate a March Madness Theme in Your Communications

I talk about it all the time. Small businesses are often looking for a holiday or theme to tie into for the month – New Year’s in January, Valentine’s Day in February and most frequently St. Patrick’s Day and the “luck of the Irish” in March. Dare to be different. Change it up a bit and focus on March Madness in your email subject lines, advertising headlines, or articles titles. Throw in a fact or two about what’s going on in the games; that will surely draw attention! Get started with a click email announcing your special offers and reminding everyone that the selection process is this Sunday evening.

Promote a March Madness Special Offer

Promote or give-away anything you’d like; it does NOT have to be basketball or sports related. One company we worked with turned it into “March Marketing Madness” and gave-away marketing tips while another ran a contest and offered a gift certificate to a local sporting goods store. You can also have people submit their brackets with a chance to win a prize. We favor this idea as it’s also a great list-builder – be sure to ask for names/emails/addresses with their brackets! Check out your local advertisements – you’ll start seeing “March Madness” promotions everywhere.

Social Media

Do you have a company Facebook? Twitter? Lots of businesses and savvy marketers will be turning the college basketballs championship into something of a feeding frenzy with updates, tweets, games and contests. Give it a shot! You’ve got nothing to lose.

Embrace March Madness in the Office

According to Gray & Christmas Inc., a consulting firm specializing in workplace issues, about $1.2 billion is lost in productivity during March Madness. What’s a company to do? First, don’t panic. While this college basketball frenzy is all employees might be talking about, it’s taking the place of talk about the Superbowl, weekend plans, television shows and other current events. And, on a positive note, it’s building camaraderie among your employees. People who rarely speak with one another might begin communicating and getting to know one another. This might help on the next assignment or the next time a team is needed to pitch in on a project. Think about how you can turn this into a win-win for both you and your employees – let them have some fun talking about it, consider setting up a workplace bracket and trust them enough to know they will get their job done.

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http://fogelsongroup.com/benefits-of-appreciation-marketing/#commentsMon, 02 Mar 2015 19:09:18 +0000http://fogelsongroup.com/?p=730Let’s face the facts. It is human instinct that people want to feel appreciated. If they are treated well and a level of trust has been established in their business dealings with your company, they are more prone to come back to you in the future. By incorporating Appreciation Marketing strategies into your marketing plans […]

]]>Let’s face the facts. It is human instinct that people want to feel appreciated. If they are treated well and a level of trust has been established in their business dealings with your company, they are more prone to come back to you in the future. By incorporating Appreciation Marketing strategies into your marketing plans you will:

Increase customer loyalty

Increase repeat business

Increase customer referrals

Increase sales for new products or services

Decrease the money spent on generating new business

Build relationships that will last a lifetime

You’ll be surprised how easy it is to implement an Appreciation Marketing system and what an impact it will have on your sales. Working with the Fogelson Group makes it even easier.

]]>http://fogelsongroup.com/benefits-of-appreciation-marketing/feed/01"Gratitude is the grease on the gears of commerce"Unknown1s:394:"a:1:{i:0;a:12:{s:4:"doFB";s:1:"1";s:8:"postType";s:1:"A";s:10:"AttachPost";s:1:"2";s:10:"SNAPformat";s:51:"New post (%TITLE%) has been published on %SITENAME%";s:9:"isAutoImg";s:1:"A";s:8:"imgToUse";s:0:"";s:9:"isAutoURL";s:1:"A";s:8:"urlToUse";s:0:"";s:11:"isPrePosted";s:1:"1";s:8:"isPosted";s:1:"1";s:4:"pgID";s:32:"599663990049539_1060056687343598";s:5:"pDate";s:19:"2015-03-02 19:09:36";}}";s:275:"a:1:{i:0;a:9:{s:4:"doLI";s:1:"1";s:10:"AttachPost";s:1:"1";s:10:"SNAPformat";s:24:"New post from %SITENAME%";s:11:"SNAPformatT";s:18:"New Post - %TITLE%";s:9:"isAutoImg";s:1:"A";s:8:"imgToUse";s:0:"";s:9:"isAutoURL";s:1:"A";s:8:"urlToUse";s:0:"";s:11:"isPrePosted";s:1:"1";}}";s:496:"a:1:{i:0;a:13:{s:4:"doTR";s:1:"1";s:11:"SNAPTformat";s:0:"";s:12:"apTRPostType";s:1:"I";s:10:"SNAPformat";s:101:"

Now published on %URL%

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http://fogelsongroup.com/why-dont-more-companies-do-appreciation-marketing/#commentsMon, 02 Mar 2015 19:05:37 +0000http://fogelsongroup.com/?p=726Why don’t more companies use Appreciation Marketing in their business? Most worry that they just don’t have the time, or they think it is more complicated than it should be. The companies that DON’T do Appreciation Marketing are the ones that basically are telling their customers, “I don’t care about you”. Whether it is true […]

]]>Why don’t more companies use Appreciation Marketing in their business?

Most worry that they just don’t have the time, or they think it is more complicated than it should be.

The companies that DON’T do Appreciation Marketing are the ones that basically are telling their customers, “I don’t care about you”. Whether it is true or not doesn’t matter. It’s the perception the customer will take away—that their business was not appreciated and you don’t care.

So the question to you is “Why aren’t you developing an Appreciation Marketing system to incorporate into your company?” Is it because you:

Don’t have time

Are not automated

Can’t see the benefits

Haven’t strategized as a company

Don’t realize the value of repeat business

Whatever your reason, YOU ARE LOSING MONEY! You are spinning your wheels trying to market new business. Cultivating new business is fine, BUT you need to go back to your happy customers and make them feel good and appreciated and get repeat sales and referrals from them.

";s:9:"isAutoImg";s:1:"A";s:8:"imgToUse";s:0:"";s:9:"isAutoURL";s:1:"A";s:8:"urlToUse";s:0:"";s:11:"isPrePosted";s:1:"1";s:8:"isPosted";s:1:"1";s:4:"pgID";d:112531064813;s:7:"postURL";s:49:"http://fogelsongroup.tumblr.com/post/112531064813";s:5:"pDate";s:19:"2015-03-02 19:06:02";}}";Unique Holidays to Incorporate into 2nd Quarter Marketing Planshttp://fogelsongroup.com/unique-holidays-incorporate-2nd-quarter-marketing-plans/
http://fogelsongroup.com/unique-holidays-incorporate-2nd-quarter-marketing-plans/#commentsTue, 24 Feb 2015 15:46:06 +0000http://fogelsongroup.com/?p=712This winter is going down as the winter of ice. Kudos to my client who received lots of attention and calls after sending Ice Breakers (are you familiar with those candies?) to his clients after the last ice storm! What are they up to next? I haven’t a clue. If you need some help […]

]]>This winter is going down as the winter of ice. Kudos to my client who received lots of attention and calls after sending Ice Breakers (are you familiar with those candies?) to his clients after the last ice storm!

What are they up to next? I haven’t a clue. If you need some help coming up with a creative idea to get your customers talking, take a look at this list of unique and bizarre holidays in March, April and May. It’s bound to get your creative juices flowing.

March – National Nutrition Month

March 12 Popcorn Lover’s Day

March 14 National Potato Chip Day

March 17 St. Patrick’s Day

March 24 National Chocolate Covered Raisin Day

March 30 National Doctor’s Day

April – National Humor Month

April 1 April Fool’s Day

April 2 National Peanut Butter & Jelly Day

April 13 Scrabble Day

April 15 Rubber Eraser Day

April 16 National High Five Day

April 22 National Jelly Bean Day

April 26 National Pretzel Day

April 27 Tell a Story Day

May – National Photograph Month

May 1 Loyalty Day

May 13 Tulip Day

May 15 National Chocolate Chip Day

May 21 National Memo Day

May 23 National Taffy Day

Want to do something special for your office staff? Bring in a cherry pie tomorrow – yes, tomorrow is National Cherry Pie Day.

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Now published on %URL%

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%EXCERPT%

";s:9:"isAutoImg";s:1:"A";s:8:"imgToUse";s:0:"";s:9:"isAutoURL";s:1:"A";s:8:"urlToUse";s:0:"";s:11:"isPrePosted";s:1:"1";s:8:"isPosted";s:1:"1";s:4:"pgID";d:111958143453;s:7:"postURL";s:49:"http://fogelsongroup.tumblr.com/post/111958143453";s:5:"pDate";s:19:"2015-02-24 15:46:25";}}";s:288:"a:1:{i:0;a:9:{s:4:"doTW";s:1:"1";s:10:"SNAPformat";s:32:"%TITLE% - %SURL% %HTAGS% %HCATS%";s:8:"attchImg";s:1:"1";s:9:"isAutoImg";s:1:"A";s:8:"imgToUse";s:0:"";s:11:"isPrePosted";s:1:"1";s:8:"isPosted";s:1:"1";s:4:"pgID";s:18:"570248346620678144";s:5:"pDate";s:19:"2015-02-24 15:46:15";}}";"If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."Jeff BezosWhat is Appreciation Marketing?http://fogelsongroup.com/what-is-appreciation-marketing/
http://fogelsongroup.com/what-is-appreciation-marketing/#commentsTue, 06 May 2014 23:06:14 +0000http://fogelsongroup.com/?page_id=264If you could grow your business and sales volume with little effort, would you do it? Have you wondered why past clients forget about you and go elsewhere? Do you make efforts to keep your company’s name in front of your past clients after the sale? Are you often asking yourself how you can keep […]

]]>If you could grow your business and sales volume with little effort, would you do it? Have you wondered why past clients forget about you and go elsewhere? Do you make efforts to keep your company’s name in front of your past clients after the sale? Are you often asking yourself how you can keep your customers coming back and increase the amount of referrals they send your way? The answer is simple – Appreciation Marketing.

Appreciation Marketing is designed to increase customer loyalty while building lasting relationships. Think about it. You spend thousands of dollars each year going after new business. What do you spend on your current and past customers? Are you going back to them and making them feel valued and appreciated? These customers are already feeling good about you and your company. Don’t let them slip away!

Why Don’t More Companies Do Appreciation Marketing?

Why don’t more companies use Appreciation Marketing in their business? Most worry that they just don’t have the time, or they think it is more complicated than it should be.

The companies that DON’T do Appreciation Marketing are the ones that basically are telling their customers, “I don’t care about you”. Whether it is true or not doesn’t matter. It’s the perception the customer will take away—that their business was not appreciated and you don’t care.

So the question to you is “Why aren’t you developing an Appreciation Marketing system to incorporate into your company?” Is it because you:

Don’t have time

Are not automated

Can’t see the benefits

Haven’t strategized as a company

Don’t realize the value of repeat business

Whatever your reason, YOU ARE LOSING MONEY! You are spinning your wheels trying to market new business. Cultivating new business is fine, BUT you need to go back to your happy customers and make them feel good and appreciated and get repeat sales and referrals from them.

Benefits of Appreciation Marketing

Let’s face the facts. It is human instinct that people want to feel appreciated. If they are treated well and a level of trust has been established in their business dealings with your company, they are more prone to come back to you in the future. By incorporating Appreciation Marketing strategies into your marketing plans you will:

Increase customer loyalty

Increase repeat business

Increase customer referrals

Increase sales for new products or services

Decrease the money spent on generating new business

Build relationships that will last a lifetime

You’ll be surprised how easy it is to implement an Appreciation Marketing system and what an impact it will have on your sales. Working with the Fogelson Group makes it even easier.

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