Winners of the Scholarship Program Honoring Hispanic High School Seniors to be Presented During Live Broadcast of “Premios Juventud” (Youth Awards) on July 21, 2011

Miami, FL — Univision Communications Inc., the leading media company serving Hispanic America, announced today the call for entries for the “Premios Juventud” scholarship, presented by jcpenney. Honoring high school seniors of Hispanic heritage in their quest for higher education, the “Premios Juventud” scholarship is based on academic achievement, financial need and a short essay submission. This year, the “Premios Juventud” scholarship will honor one student with $50,000 provided by jcpenney and two finalists with $2,000 jcpenney gift cards. Applications must be received by Friday, May 27. The winner of the scholarship will be announced during Univision Network’s eighth annual “Premios Juventud” (Youth Awards) show on Thursday, July 21. The show will be broadcast live from the BankUnited Center at the University of Miami starting at 8 p.m. ET/PT (7 p.m. Central).

“Univision is excited to once again partner with jcpenney to open up academic opportunities for today’s Hispanic youth,” said Cesar Conde, president, Univision Networks. “Our youth constantly display an incredible desire to learn. Along with our educational initiative ‘Es el momento,’ we hope to continue on our path of inspiring these future leaders towards education and success.”

The three finalists will also receive a makeover day – complete with hair and beauty services – at a local jcpenney salon in Miami. They will work with a celebrity stylist who will help them pull off a red carpet look for the youth awards show.

“As the leading corporate advocate for the afterschool cause, jcpenney works to empower our nation’s youth by creating opportunities for them to succeed in life,” said Mike Boylson, executive vice president and chief marketing officer for jcpenney. “Our ongoing support of Univision’s ‘Premios Juventud’ demonstrates this commitment as we celebrate the academic achievements of all Hispanic teens.”

To be eligible to apply for the “Premios Juventud” scholarship presented by jcpenney, students must currently be in their senior year of high school with sufficient credits to graduate in the spring term of 2011. Fluent in Spanish, students must reside in the continental United States or in Puerto Rico and have a cumulative grade point average (GPA) of 3.5 or higher based on a 4.0 scale. Students must be of Hispanic heritage (see application form for more details), have a valid social security number, and either a U.S. citizen or legal permanent resident with a valid permanent resident card. Students must already be accepted to attend an accredited college or university, as defined by The Council for Higher Education Accreditation, that is based in the continental U.S. or in Puerto Rico.

Application forms and further information on the application process, as well as coverage leading up to the awards show, are available at www.PremiosJuventud.com.*

“Premios Juventud” is the only awards show on Spanish-language television that celebrates the preferences of Hispanic youth. Featuring a mix of exciting performances and unconventional award categories in music, film, sports, style and pop culture, “Premios Juventud” award winners are chosen by young Hispanics who vote online and on mobile at www.PremiosJuventud.com.

Last year’s live broadcast of “Premios Juventud” helped Univision rank No. 1, regardless of language, among Adults 18-49, Adults 18-34 and Persons 12-34, surpassing viewership of all other major broadcast stations. The 2010 awards show also delivered its highest-reach ever, attracting 11.4 million Total Viewers 2+ who tuned in to all or part of the broadcast.

*No purchase necessary. Void where prohibited. Open to legal U.S. residents who are high school graduating seniors with a 3.5+ GPA. Entries must be received by May 27th, 2011. Recipients will be solely responsible for paying any and all requisite taxes related to the awards. For more information, visit www.PremiosJuventud.com.

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network, reaching 88% of U.S. Hispanic households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and service, and Univision Partner Group, a specialized advertising and publisher network; and TuTv, U.S. outlet for pay television channels of Mexico-based Grupo Televisa. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

About jcpenney
J. C. Penney Company, Inc., one of America’s leading retailers, operates over 1,100 jcpenney department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com. Serving more than half of America’s families each year, the jcpenney brand offers a wide array of private, exclusive and national brands which reflect the Company’s vision to be America’s shopping destination for discovering great styles at compelling prices. Traded as ‘JCP’ on the New York Stock Exchange, the $17.8 billion retailer is transforming its organization to support its Long Range Plan strategies to build a sustainable, profitable enterprise that serves its customers, engages its associates and rewards its shareholders. For more information visit, www.jcpenney.net.