The 5 Important Benefits of Influencer Marketing

If you ask the kids this question today, you wouldn’t listen to any of those answers.

75% of children said that they want to grow up to be a vlogger – or in other words, an influencer. (Source)

Influencers are everywhere on social media. Influencer marketing is becoming a full-time job for many internet stars.

It is estimated that the industry will reach $10 billion by 2020. (Source)

Influencer marketing is one of the hottest and powerful marketing strategies today. It is one of the best techniques to quickly promote your brand online and boost awareness among your target audience.

94 percent of marketers found influencer marketing to be effective. (Source)

What exactly is influencer marketing and why is influencer marketing important?

What Is Influencer Marketing?

According to Moz,

“Influencer marketing is the name we give to the process of developing relationships with influential people. Such process, can lead to their assisting you in creating visibility for your product or service. This type of marketing depends on your having something great to offer your potential customers and the audience of the influencer, and it also depends on your building a great relationship with the influencer as well.”

In simple words, influencer marketing is getting someone super famous to talk about your brand and promote your products on (social) media. Influencers can be established leaders in the niche your target market sits.

Also, customers no longer support brands that blow their own horns. Rather, they want to know what others have to say about your brand. Therefore, any suggestion or insight coming from influencers is highly trusted by their followers.

#2 Reaches Your Target Audience

Driving a thousand visitors every day to a website is a great goal to achieve, but if these visitors are not highly targeted, they will possibly not be interested in your products or brand.

Such visitors immediately leave your website when they realize that the website does not include the information they are looking for. This can cause low conversion rates and high bounce rates, which negatively affect the website’s search engine rankings.

However, when you work with an influencer whose niche matches with your products, you communicate your message to a relevant audience. You don’t need to spend additional funds on testing and finding your audience, the influencer has already built this audience on social media.

Therefore, if one of your marketing goals is growing sales, influencer marketing helpful for you to accomplish that goal.

#5 Boosts SEO

One of the most often ignored benefits of influencer marketing is how it helps you with SEO.

Entrepreneurs should also be aware of the fact that influencer marketing does not simply bring them new, highly targeted traffic, but, it also offers them decent backlinks.

When the influencer promotes content about the products or services offered by your organization, they will also link to that company’s website from their blog (or social media channels). Influencers usually have websites with high rankings. This will count as a backlink for the company’s website.

And, this improves your inbound link profile and eventually, helps you climb up the steps in google search results.