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The Box Appeal Returns for 5th Year

Successful charity campaign will run 1st September – October 31st

14-Aug-12

The Box Appeal a charity campaign that aims to help those most in need by filling boxes with essential everyday items, is returning for its 5th consecutive year. This year’s campaign will take place between the1st of September and the 31st of October.

The Box Appeal – is created and run by Radisson Blu and Park Inn Hotels in the Middle East and held in conjunction with the Red Crescent. For the second successive year, Gulf News Broadcasting have pledged their support to the charity campaign offering 1,000’s of dirham’s worth of free publicity across its radio stations, including Radio 1 and 2, Josh 97.8 and Hyat FM.

The Box Appeal asks people to give back to those who need it most by filling a small box with a list of everyday items, such as toothpaste, t-shirt, a cap and shaving cream. To take part all participants have to do is pick up a box from any Radisson Blu or Park Inn Hotel in Dubai, Abu Dhabi, Fujairah or Sharjah fill with the list of predetermined items and return to the hotel.

The Box Appeal has been moved to September and October this year due to feedback from participants who took part in 2011. An overwhelming consensus felt more boxes could be collected if the appeal was held post summer, once the cities are back at capacity and children are back in school. This gives everyone more time to collect boxes, the more boxes collected, the more people the campaign can help.

11 hotels across the region will take part in 2012, including all nine Radisson Blu and Park Inn hotels in the UAE, they will be joined by Radisson Blu hotels in Egypt and Bahrain.

“The Box Appeal has steadily gathered momentum over the last four years, we received so much support from the general public, local companies and of course our sponsors in 2011 we had the most successful appeal to date. We hope to repeat this success in 2012 and our confident that once again people’s generosity will help us collect more boxes than ever before,” said Mark Willis, Area Vice President, Carlson Rezidor Hotel Group.

The Box Appeal was initially founded by Radisson Blu Hotel Dubai, Media City, the first campaign was such a success in the following years Radisson Blu and Park Inn Hotels in Abu Dhabi Yas Island also joined and in 2011 the appeal spread across the Middle East, with Radisson Blu and Park Inn hotels in Oman, Egypt and Bahrain joining the cause. Since its launch in 2008, over 30,000 boxes have been donated, the equivalent of 3 million AED.

Radisson Blu and Park Inn Hotels are managed by Carlson Rezidor Hotel Group. Carlson Rezidor was one of the first international hotel groups to implement a companywide initiative focusing on health and safety for guests and employees, on respect for social and ethical issues within the company, and on a reduced negative impact on the environment. Carlson Rezidor has been named as one of the World’s Most Ethical Companies for the last three years. This year’s Box Appeal will run between the 1st September and 31st October. For a full list of locations of where you can pick up boxes or for any further information please visit facebook.com/theboxappeal

About the Carlson Rezidor Hotel Group

The Carlson Rezidor Hotel Group – born in early 2012 – is one of the world’s largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels, a global footprint spanning 80 countries, a powerful set of global brands (Radisson Blu, Radisson®, Country Inns & Suites By CarlsonSM, Park Inn by Radisson, Hotel Missoni and Park Plaza®). In most of the group’s hotels, guests can benefit from the loyalty program Club Carlson, one of the most rewarding loyalty programs in the world. The Carlson Rezidor Hotel Group and its brands employ more than 80,000 people.

The Carlson Rezidor Hotel Group is headquartered in Minneapolis, USA, and Brussels, Belgium.

http://www.carlsonrezidor.com; http://www.rezidor.com

Radisson Blu, operated by The Rezidor Hotel Group and Europe’s largest upper upscale brand, offers first class service, providing guests with a contemporary hospitality experience. Radisson Blu has received numerous awards as Best Hotel Chain and is renowned for its "Yes I Can!" spirit of service and the "100% Guest Satisfaction Guarantee". September 2005 saw the roll out of a free broadband service across the portfolio - the first international hotel chain to offer this service. Radisson Blu currently includes more than 260 hotels in operation or under development in Europe, the Middle East and Africa. For more information, visit www.radissonblu.com Park Inn by Radisson is the fresh and innovative mid-market brand of the Rezidor Hotel Group – global in outlook, national in scale and local in operations. Park Inn by Radisson offers hassle free comfort, personalized services and great value for money. The hotels are functional, practical and most importantly spotlessly clean and well maintained. The company’s current portfolio includes more than 160 hotels in operation and under development across Europe, the Middle East and Africa.For more information, visit www.parkinn.com

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