Resources

Challenge

Client

A global innovative leader in food products and services

Client Need

Corporate Brand group needed to understand external consumer and societal concerns so as to develop proactive company strategies that enhanced corporate brand and reputation and enabled freedom to operate and business growth.

Provided early warning of of emerging threats and the underlying emotional drivers of consumer concerns. Insights led to the development company strategies that mitigated brand risk in key strategic business line resulting in over $1 billion in incremental sales over the subsequent five years.