Effective Queue Management with the QueueBrick

Real-time. Predictive. Gamified. Fun

It's the Dawn of a New Age in Queue Management

Advanced People Tracking and Line Measurement is the Foundation

Bad Lines are a Major Driver of Dissatisfaction and Experience Friction

But how do you know if you're doing a good job?

Good queue measurement lets you answer fundamental questions about operations and customer experience. How long do customers spend in line (not just at the register)? What days/times are problematic? How much do stores differ in performance? Which teams/employees are better and which are worse?

The QueueBrick provides simple, easy, powerful answers to all of these questions in a robust dashboarding package that’s totally integrated with our InsightBrick and DisplayBrick platforms. So you can go from Door to Floor to Cashwrap in one powerful reporting system

Better Analytics Translates Into Real Action

Predictive Analytics and Alerting Transform Queue Management

The real magic of the QueueBrick isn’t in reporting though. Because the goal of the QueueBrick is to help you translate analytics into action. Built-in real-time alerting is your first level of defense against bad customer experience.

But let’s face it – by the time the line has gotten long, you’ve already got a problem. That’s why the QueueBrick includes advanced statistical forecasting algorithms that integrate real-time door-count and line state data to forecast line lengths in 5, 10, 15 and 30 minutes.

That means your Store Managers can act BEFORE lines get bad.

Which may seem like the ultimate in Queue Management analytics. But it’s not. Because…

You can take it to the Next Level with Custom Gamification

Gamification Brings Queue Analytics to the Frontline

In the right situation, you can use Gamification to drive constant performance improvement. Better lines and more engaged Associates. All the time.

The QueueBrick can be packaged inside a custom app that lets your teams measure their performance and provides real-time feedback on queue times and comparative line handling between stores. It’s a way to bring analytics out of the back-office and into the front-lines. Helping you engage your Associates, incent them to improve, and make operations better AND more enjoyable.

And it all integrates into Digital Mortar's platform

Integrated, Comprehensive Measurement from Door to Floor

Questions?

Who are the target users?

DM1 is an enterprise analytics platform. It’s best driven by users with analytics propensity and at least some general analytics experience (we know that almost no one has specific experience with
this data). We’ll help train and – if necessary – drive the system for you and we have a network of agency partnerships that can bring expertise and bodies to the table on a local or global scale. Check out the partner page for more details…

How much does it cost?

Setup costs are always custom. DM1 platform costs are typically $1.5K per store/month quantity one with no limit on the number of users. Costs per store drop quickly as you add additional stores. For very large stores, arenas, malls, resorts, and other large properties, pricing is customized based on traffic and complexity. Check out the Getting Started page for more information.

Does DM1 include the Data Collection?

Yes. Usually. DM1 is an open platform and we’ll ingest data from camera, wifi or passive network sniffers. But we know most stores don’t have an existing collection infrastructure and it’s non-trivial to deploy correctly. So we typically package a collection infrastructure designed specifically for your needs as part of a pilot project or store rollout. Get the full scoop about Data Collection here.