I’m Sean Ellis & I’d like to tell you how Conversion Rate Optimization played a critical role as the growth engine for the companies I’ve worked with. Without a system, CRO might result in short-term, campaign-level wins but it very rarely translates into a sustainable growth engine. How important is CRO? Marino?
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I thought I’d share some recent press that the campaign Engauge is running with IHG and Gowalla is getting. While we can’t share the results just yet, I can tell you we’re seeing extremely positive conversion and usage rates. Here’s the article via MobileMarketer.com.
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There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Your hair is thinning from repeatedly trying to get funding for online campaigns.
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If you have traveled internationally lately you will have noticed HSBC Bank’s advertising campaign “The World’s Local Bank” that seem to cover most airports today. This campaign illustrating these differences brilliantly as in the sample below. am a South African living in Boston, USA. You can follow Guy on Twitter at gralfe.
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Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. This is perhaps as strategic an analysis as you could do for your email campaigns. Not true. Sorry.
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