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Think of your content marketing strategy as a hot fudge sundae. Your blog is the scoop of vanilla ice cream. It’s the foundation of the sundae — without it, you can’t make a sundae at all!

But all on its own, it doesn’t make for a very magnificent dessert. 47% of business to business (B2B) buyers consume 3-5 pieces of content before engaging with a salesperson — making your blog essential for content marketing success. However, if you rely only on your blog, you limit who you engage with, creating huge missed opportunities.

Google offers a FREE tool that can help local business stand out. “Google My Business” (GMB) allows you to manage how your business information appears across Google, including Search and Maps. GMB is an online dashboard designed to streamline the management of business information across multiple Google properties. This marketing tool allows you to interact with customers new and old and tell them the story of your business.

Google reports that “businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.”

There are so many times when I hear companies say that social media does not work. They always say what a waste of time it was and how they did not get any conversions from their time spent scheduling to social media. They could not be more mistaken. Social media marketing works and it can lead to sales. However, this is only true if you understand how social media works and that behind every account, there is a person with their own goals, targets, and needs. If you focus your social media strategy around these three basics, you will begin to see an ROI from your social media scheduling.

Customer care is an integral part of every business’s success. Customer service is a way of building a better relationship with your customers, thus increasing the opportunities for a positive impact on sales and customer loyalty.

Does your blog struggle to keep readers interested and coming back for more? Are you looking for ways to be a little less boring? In this infographic MyTasker emphasize the importance of readability – keep words, sentences and paragraphs short and free of fluff.

Twitter is a powerful marketing tool for business. When it is used properly Twitter can spread your brand, build strong connections and generate leads. However, if you have limited followers, your business will not be able to benefit from everything this powerful platform has to offer.

Quality content is the backbone of any brand that wishes to establish a strong presence over the Internet. Your content marketing strategy defines your success to a large extent as it’s the prime fuel for brand building, lead generation and sales.

Here are some stats that show why having a content strategy is inevitable in 2017 and the years to follow.

It is more important than ever to optimize your on-site and off-site Search Engine Optimization (SEO) strategies for customers who may be searching for a local business. Local businesses that aren’t keeping up with the online world will soon be experiencing a drop in their customer base. No longer can you depend on newspaper ads, radio or television ads to create awareness for your brand.

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