Global Social Media Statistics for 2017

Global Social Media Statistics for 2017

Social media is an ever-evolving set of skills, best practices, and platforms. The social networking platform companies are continually rolling out new features as they compete for an ever-dwindling commodity—our time.

But if you take a look at social media statistics, you can get an idea of how to best use social media for your business.

Global Social Media Statistics

We’ve highlighted some of the most valuable stats for business below:

Social Media Users and Frequency

Who’s where and how often?

• Facebook is still the site with the most active users (1.860 billion) per month and 1.74 billion active users on mobile. That’s roughly 22% of the world’s population. (Statista)

• Out of online Americans, 79% use Facebook (75% of men and 83% of women), 32% use Instagram, 31% use Pinterest, 29% use LinkedIn and 24% use Twitter. (Pew Research Center)