Techweek Los Angeles 2015

Glasses-Free 3D Display & Content

Project

Location

Techweek Los Angeles 2015
Santa Monica Pier
Santa Monica, CA

Client

Techweek

Story

Techweek is about building a better world though tech entrepreneurship by gathering together communities of technologists, entrepreneurs, visionaries, thought leaders, investors, media, marketers, agency professionals, and students; showcasing the most innovative ideas, both local and national; and celebrating the people, companies, and initiative that make it all happen. As part of the full 7-day series of events designed to celebrate technology and innovation, Techweek hosts a 2-day Conference and Expo that showcases the newest products and insights from both established Fortune 500 companies and growing startups, with exhibitors presenting their ideas and plans for the future in front of thousands of Techweek attendees.
Magnetic 3D, the industry leader in autostereoscopic, “glasses-free 3D” solutions, partnered with Techweek to provide a captivating glasses-free 3D experience at Techweek Los Angeles 2015. Magnetic 3D provided a glasses-free 3D display for the event that was strategically located to welcome attendees with a unique and engaging experience. The innovative display is enabled to show high-definition 3D video content without the need for any special eyewear, providing audiences with a realistic 3D visual experience that includes both captivating off-screen “pop” and the immersive perception of depth on what would otherwise be a flat display.
A custom graphic bezel was designed to accentuate the 3D effect, and provide additional Techweek branding. Custom content at Techweek Los Angeles 2015 included a Techweek Los Angeles 2015 logo spot, a Techweek logo reveal, and a 3D sponsor video for Bank of America Merrill Lynch.