Emerging Media: Form & Function

In an ever-changing media landscape, creating and maintaining meaningful and positive user experiences is vital.

Other: Learn about iMedia course

Insight and Research conducts various types of eye tracking and advanced usability testing to explore and understand user experience with various interfaces and devices.

Our eye tracking capabilities accommodate interfaces used from 2-foot (computer) and 10-foot (TV) distances, and our mobile eye tracking system is appropriate for handheld devices and larger screens in public places.