Standard high and normal line item delivery

Standard high line items will deliver only if there are no competing sponsorship line items targeting the same inventory.

Standard normal line items will deliver only if there are no competing sponsorship line items, and after all competing standard high line items are on track to reach their daily impression goal.

To determine which line item delivers amongst competing standard line items, DFP Small Business looks at the delivery schedule of each line item. Because standard line items are for your reserved inventory with a guaranteed impression goal, DFP Small Business works to ensure that all of your campaigns come as close as possible to delivering in full. Therefore, if your standard line items fall behind, DFP Small Business may deliver up to 120% of the daily goal until the line item is back on track. If the campaign is scheduled to end soon, delivery can exceed the daily goal to complete on time. This method of delivery minimizes your risk of underdelivery for any campaign.