“The big news with the launch of Maplesoft's Maple 10 is the fact that this is the first time in its 20-year history that the company has introduced a WSYWIG math environment in a project release. The strategy, says Maplesoft President Jim Cooper, was to create a powerful, all-purpose math tool that doesn't require a Ph.D. in mathematics to use and allows users to capture technical knowledge more easily and in a way that they intuitively would expect it to look.”