How Do You Know It’s a Good Topic and That It Will Work Where You’re Broadcasting? That’s a great question with an increasing number of radio talk show hosts working “locally” by remote on more than one station or simply being syndicated across a region or the entire nation. So, TALKERS magazine went to a broadcaster who is eminently qualified to answer the question – Joe “Pags” Pagliarulo, a member of the TALKERS Heavy hundred — whohosts mornings on KPRC, Houston; late afternoons on WOAI, San Antonio; weekends locally on KOA, Denver and weekends nationally on “The Weekend” show. He is also a major “go to” fill-in host for such hosts as Glenn Beck, Todd Schnitt and many others. Pags writes, “Many years ago, I thought it was easy to gauge. Whatever gets the phone ringing, right? Not so much. I take a lot of phone calls. I’d say more than you might hear on other shows. But, I insist they be of substance and advance the conversation or be really funny and entertaining. Making the phones ring, it turns out, is easy. ‘Abortion, for or against? Here’s the number.’ That’s sure to melt the lines down and guaranteed to be a horrible show. Those blinking lights are addictive and the interaction intoxicating, but I once heard a stat that showed 2% of all listeners will ever call into a radio show. How do you make sure you’re engaging the other 98% as well?” Read Pags’ entire article here.

WCCO, Minneapolis Adds Weekend Food Show. The CBS Radio news/talk station announces Dara Moskowitz Grumdahl brings her food writing talents to the WCCO lineup, hosting a one-hour show called “Off The Menu” beginning March 2. Grumdahl, is a senior editor at Minneapolis St. Paul Magazine, she’s been the top voice in Twin Cities food since her work as City Pages restaurant critic (1997 to 2008,) launched her to national prominence with a string of James Beard Awards, the highest award of the food world. WCCO program director Bob Shomper says, “WCCO has a long and rich history of food and nutrition, from the recipe shows and farm reports of the past to the latest dining trends and nutritional information of today. Dara is the Twin Cities’ premier expert on food. She will bring WCCO’s tradition of nutritional information to new heights, on all platforms, on-air, online and on mobile devices. We are thrilled to have her on the WCCO team.”

Talk Host Ralph Bailey Exits KNZR, Bakersfield. Afternoon drive talk host Ralph Bailey resigns suddenly from his position with the Buckley Broadcasting station and although he gives no hint of where he may surface, The Bakersfield Californian speculates he may be headed for American General Media’s crosstown KERN. Bailey wrote on his Facebook page, in part, “It was with a heavy heart that I tendered my resignation to Buckley Radio today. However, future opportunities and challenges make it virtually impossible not to seek out new adventures. I would like to thank Steve Darnell, Kathy Baker and, posthumously, Rick Buckley. To my colleagues, I hope I was a team player who made the station and the client top priority and someone who grasped the concept of pulling on one side of the rope. To my sponsors, I hope I played a small role in your success and thank you for your support!”

Boston Sports Talk Host Gets Terrestrial Outlet. Boston native Danny Picard – whose “I’m Just Sayin’” sports talk show appeared on recent editions of TALKERS magazine’s Frontier Fifty feature spotlighting internet-only talk radio hosts – gets his daily program added to the schedule at Blackstrap Broadcasting’s WUFC, Boston “NBC Sports Radio.” The show is a simulcast of his 9:00 am to 10:00 am internet program but Picard tells TALKERS it is “essentially the same show I do now, only I’ll no longer be broadcasting from my South Boston living room apartment. I’ll be broadcasting from the 1510 NBC Sports Radio Boston studios on Marina Bay.” Picard says he’s excited about the development. “I’ve been hosting this show for a while now, and it’s a thrill to finally be heard on an AM signal in Boston every weekday. I’m extremely passionate about what I do, and I look forward to expressing my passion to an expanding audience.” Picard began doing his program from his University of Massachusetts-Amherst apartment in 2006. He’s been covering all the major pro sports teams at Comcast SportsNet New England for the CSNNE.com site since it launched in 2009. Picard continues his role with Comcast SportsNet. Photo by Jennifer Bodnar.

The Tom Joyner Syndrome – without the Expensive Planes! Pictured here are two coast-to-coast broadcasting adventures. First, at left are KRLA, Los Angeles “Morning Answer” co-hosts Brian Whitman (left) and Ben Shapiro (right) from their studios at Salem Los Angeles (Heidi Harris also co-hosts the morning show on KRLA). On Thursday, February 21 the two pulled double duty by filling in on Salem’s New York news/talker WNYM “AM 970 The Answer” for Curtis Sliwa’s and Jeffrey Lichtman’s PM drive show as both were on vacation. At the same time, New York City-based Kevin McCullough (at right), whose nationally syndicated broadcast airs mornings on his longtime flagship AM 570 WMCA in New York, has been pulling double duty in Los Angeles on Salem’s Christian talk station 99.5 KKLA-FM in afternoon drive (4:00 pm to 7:00 pm PT). Kevin McCullough began doing the afternoon show in Los Angeles after the tragic Thanksgiving week motorcycle accident that eventually claimed the life of Salem personality Frank Pastore. McCullough is pictured here Thursday evening doing the KKLA-FM show from the studios of New York-based XtreMEDIA.

TALKERS Weekly Affiliate Roundup.Compass Media Networks’ Lars Larson is added to the lineup at KQV, Pittsburgh…..Michael Patrick Shiels adds country outlet WQTX, Lansing, Michigan to his affiliate list for his statewide AM drive show. The add marks Shiels’ return to Lansing after exiting Cumulus Media’s WJIM a year ago and sitting out a non-compete…..Fox Sports Radio Network announces KGGS, Garden City, Kansas adds the network’s entire daily lineup as the station re-brands as “Big Dog Sports 1340”…..Dial Global and NBC’s NBC Sports Radio sign an agreement for Alpha Broadcasting’s KXTG-AM, Portland to carry their content…..Gow Broadcasting-operated Yahoo! Sports Radio adds affiliate KMZQ, Las Vegas for its sports talk programming…..“Right Turn Radio” – a program about addiction and mental health hosted by Woody Geissman and Abby Dean – now airs on WRKO, Boston Sundays at 7:00 pm. The show is a production of Right Turn, a local non-profit that provides innovative outpatient treatment and supporting housing for addicts…..“Armed American Radio” with Mark Walters adds new affiliate KRDO-AM/FM, Colorado Springs.

Sequestration and Deficit Reduction Top Talk Radio Topics for Week of February 18-22. The battle in Washington over the looming sequestration and the related calls for deficit reduction were the most-talked-about stories on news/talk radio this week, landing atop the Talkers TenTM. Coming in at #2 was immigration reform. At #3 was soaring gasoline prices followed by the costs of ObamaCare at #4. The Talkers TenTM is a chart of the top stories and people discussed on news/talk radio each week based on ongoing research from TALKERS. It is published every Friday at Talkers.com. See this week’s entire chart here.