In an effort to stay on the cutting edge of technology, marketing and advertising, officials at Texas Motor Speedway in Fort Worth have announced that the track now has its own mobile app for smart phone users.

The mobile app, which is available for both iPhone and Android users, features facility maps, schedules, ticket information, news and much more.

In addition, fans who are attending the AAA Texas 500 race at TMS this weekend, will notice several QR Codes at various locations around the facility where fans can receive instant information and discounts on souvenirs and other items.

“Enhancing the fan experience is always our number one goal,” said Texas Motor Speedway president Eddie Gossage. “The power of technology has allowed us to find new ways to offer information and promotions to the fans in a simple and effective way. This initiative speaks to our ‘No Limits’ approach as we continue to think outside the box to continue to grow our fan base.”

TMS officials said that fans will notice QR codes throughout the speedway. From the program seller’s t-shirts to the pillars along the concourse, QR codes will serve as a main resource for fans to find the latest information.

In addition, fans will be able to pick up the Texas Motor Speedway Fan Guide at any of the AAA Texas “You Are Here” stands throughout the speedway to scan the QR and join the Texas Motor Speedway Fan Club. They will be able to sign up to receive the latest news and information from Texas Motor Speedway.

“Fans will want to make sure they have their smartphone or mobile device ready when they visit Texas Motor Speedway,” Gossage said. “We are rolling this initiative out in a big way and the fans are the ones that are going to be the big winners.”