"Being part of the success of Eddy Merckx is exciting – our teams work well together and we all share the common desire to deliver bikes to market that can carry the famous name of Eddy," said Downie. "We are honoured we can be part of this amazing period in the brands development and we look forward to a great year in MY17. We are inspired by what they are doing."

2pure MD George Bowie added: "The new team at Eddy Merckx Cycles are showing their commitment to ensuring the brand is positioned in it’s rightful place in the global market. It’s great to be part of the journey and we appreciate the partnership."