How the AP-NORC Center and API poll of millennials on news habits was conducted

The Associated Press-NORC Center for Public Affairs Research and American Press Institute poll of young adults and their news habits was conducted Jan. 5-Feb. 2 as part of the Media Insight Project, a collaboration between the two groups. It is based on online interviews with a nationally representative random sample of 1,046 young adults age 18-34.

Funding for the survey came from the American Press Institute.

Respondents were first recruited and screened to take part in the survey over the phone. Calls were placed to cellphones only, using both calls to randomly generated cellphone numbers and to numbers from an age-targeted list of numbers. Respondents who qualified and agreed to take part in the survey in the screening stage were invited by email or text message to take the full survey online. Respondents were offered a small monetary incentive for participating.

Interviews were conducted in English and Spanish.

As is done routinely in surveys, results were weighted, or adjusted, to ensure that responses accurately reflect the young adult population's makeup by factors such as age, sex, education, region and race.

No more than 1 time in 20 should chance variations in the sample cause the results to vary by more than plus or minus 3.8 percentage points from the answers that would be obtained if all adults age 18-34 in the U.S. were polled.

There are other sources of potential error in polls, including the wording and order of questions.

The poll had a response rate of 14 percent.

The questions and results are available at http://www.mediainsight.org/ .