31220HSLThis course facilitates the technological literacy of students within the business contexts of tourism, hotel, sports and events industries. Students will develop an understanding of how different information systems technologies can be applied to achieve specific business goals. Students are required to develop technological skills in multiple software applications including a website design platform. This course has a strong focus on developing students’ capabilities so they may generate effective and innovative information management solutions in their future careers in tourism, hotel, sports and events industriesDepartment of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

4What do you want to get out of this course?PerceptionsWhat do you want to get out of this course?Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

5Course MaterialsThere is no text book for this course Information is provided in lectures, tutorials, and All lecture PowerPoint slides will be posted on the course website each Monday Additional assessment information will be posted on the course website when required Lectures can be viewed online via Lecture CaptureDepartment of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

7TutorialsOne hour blocks where you can work alongside a tutor Every student has a computer in their tutorials Back up your work on your student h-drive Back up your work again on a portable hard drive or USB stick Do not save work on Griffith desktops or hard drives (they are erased each time you log off)Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

8NotificationsAll correspondence outside of lectures and tutorials is conducted onlineCourse announcements are made at the following online locations:1220hsl website1220hsl (facebook page)1220hsl (twitter account)All course announcements are automatically forwarded to your Griffith address regardless of which online location you decide to followDepartment of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

9GUAccess GU from the Griffith University homepage Download course resources (course outlines, lecture slides, reading material, assignment sheets, marking guides), check announcements, and utilise the GBS Resource bank (access all this from the menu on left of the screen) Click on the image below to be redirected to the 1220hsl course website on GUDepartment of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

11Response PolicyWe have 48 hours to get back to you (this is Griffith Policy) We will however try to get back to you as quickly as we can (normally within 24 hours) All s sent on Friday are replied to the following Monday Lecturers and tutors do not work over the weekend Any s sent on either Saturday or Sunday are only viewed on the following MondayDepartment of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

12EtiquetteKeep your emotions in check when sending s and be respectful to the receiver Particularly important when ing higher-level decision makersJust as important when ing friends and colleaguess containing emotional content have no place in a professional arena They do not reflect well on the senders’ ability to deal with pressure situations or problemsEmotionally charged s are rarely effective Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

13Academic IntegrityThe Academic Integrity Student Tutorial can help you to understand what academic integrity is and why it matters to you as a Griffith University studentBy following the steps in each module, you will be able to identify the academic integrity policy and forms of academic misconduct, understand what skills you need to maintain academic integrity, and learn about the processes of referencing stylesAcademic Integrity Tutorial and AssessmentDepartment of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

14Griffith English Language InstituteIf you are having difficulty in your courses because you have to use English or you would just like to improve your English skills, the Griffith English Language Institute (GELI) can help with personal appointments and / or workshopsJump online and go to or call (07) to find out moreTo register for a workshop,These guys can provide you with a free 45 minute appointment with a qualified English language teacher (each week I believe) and they run a number of different workshops that will help you with things like reading, writing and presenting using the English languageYou receive a certificate for participating in a minimum of 6 or 12 of these workshops. The staff at GELI are very keen to help and from what I hear, extremely good at their job.Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

16Late SubmissionLate submissions lose 10% for each day they are late, weekends count as one dayDepartment of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

17ExtensionsOnly in exceptional circumstances You must have supporting documentation You must be prepared to show work you have already done Being busy, having to work etc, is not enough to warrant an extension Disk / USB failure does not warrant an extension Talk to your tutor/lecturer before the due date (very important)Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

18Website PlanStudents are required to submit a detailed plan for a website that they will create The website plan requires students to consider various management and design issues that need to be considered before developing a website It is basically a business proposal that is designed to seel your website idea The website plan will be assessed on clarity of writing, appropriately addressing the information required (check the marking criteria), and the flow between information in different sections (make it logical and make it sound fantastic) Attention to detail is the key As the website plan will be the basis of the second assessment item, the website project, students should pay attention to the feedback they receive so as to improve their final website projectDepartment of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

19Website PlanThe plan should be presented as a business report and will be assessed under the following headings:Detailed background to the businessDetailed business and website goals (be specific and measureable here)Identification of target audience/market for website and forecasted use environmentsDetailed analysis of competitor websitesDetailed website template designsDetailed website storyboardDetailed website page contentSpecific breakdown of user tasks, development tools, and the process behind your siteMarketing techniquesA concise conclusion (this is your final chance to sell your idea)ReferencesDepartment of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

20Website ProjectThe website project requires the development of a website, based on the previously developed website planThis is intended to assess student's familiarity and application of practical skills, while also requiring consideration of how to implement the management and design issues that were raised in the website planThe website will be submitted online and will be assessed under the following headings:ProfessionalismContentDesignNavigationEngagementDepartment of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

21PresentationThe presentation requires students (working in groups of two) to deliver a well researched summary of a specific future trend that will have implications for either the sport, event, leisure, tourism, or hotel industries Students will be required to additionally provide knowledge on how those industries will utilise technology to adapt and prosper in the face of such developments This piece of assessment will provide students the opportunity to critically analyse forecasted developments within the specific industry they plan on entering upon graduation and additionally provide students the opportunity to evaluate the ever-changing potential of information systems technologies to provide businesses the capacity to improve client servicesDepartment of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

23Time on task is the highest predictor of student marks in assessmentDepartment of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

24IdeasFinding an idea that you are passionate about it is the hardest part of this course Without an idea, you can not start your website plan Without an idea, you can not start your website as you have no domain name Who already has an idea for their assessment items?Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

25WebsitesA website is simply a collection of related web pages containing text, images, videos or other digital assets A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address also called URL A web page is a document, typically written in plain text interspersed with formatting instructions of Hypertext Mark-up Language (HTML)Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

26Blogs or WeblogsA blog, or weblog, is basically the same as a website however there are some differences A blog can be defined as an online journal, diary, or serial published by a person or group of people Many blogs are personal in nature, reflecting the opinions and interests of the owner Most websites are a collection of articles and information about a specific subject, service, or product, which may not be a personal reflection of the owner Blogs are often a lot more dynamic than websites and are organised on posts rather than static pages (blogs are updated more often) Blogs often contain public as well as private contentDepartment of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)

27Website AnatomyA web site is a collection of files and folders containing the content that you’ll be presenting to your visitors as well as the files needed to present that content (CSS, media, script files)Start by organizing these files and then developing a strategy for linking them togetherWeb sites generally consist of seven basic page elements:ContainerHeaderSite NavigationContentSidebarsFooterWhitespaceThe layout of your site should allow visitors to easily navigate through the pages and find the information that they needDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

29Website Anatomy - ContainerAll web pages use a container and for the same purpose; to contain page elementsHowever the way it is accomplished variesThink of the container as the external walls of your house in which your bedrooms, kitchen, living room, etc. are then placedTypes of containers used in websites:Liquid: Expands to fill the width of the browser windowFixed: A specific width which does not change regardless of browser window sizeDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

30Website Anatomy - HeaderThe header isn’t really a specific element although some may consider it to be It is more generally used in referring to the top section of your web page where your logo, navigation, tagline, etc. are located Although some sites include the navigation menus in the header they can also be found on the side or bottom of the site or in several locations such as at the top and bottomDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

31Website Anatomy – Site NavigationPage navigation is one of the most important elements; it connects all the pages together and therefore your visitors need it to use your websiteIt should be easy to find and use, which is why it is almost always located within the header or at least near the top of the pageTypes of Site Navigation:Horizontal: A series of links displayed inline, usually referred to as navigationVertical: A series of links displayed as a vertical stack, usually referred to as menuCommon menu items include links to a page with contact details (address, phone numbers and ), a site map or table of contents, and a way to return to the “home” page. Beyond that the menu items will vary depending on the internal content of the site.Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

32Website Anatomy - ContentAs everyone knows (or should), content is king! When people visit your site, this is the element they will be looking for primarily It should be the main focal point of a web page so visitors find what they want quickly While the header, footer and menus stay the same throughout the site, the content changes from page to page As your site grows you may find it more and more difficult to maintain if you haven’t planned well in advanceDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

33Website Anatomy - SidebarsThe sidebar is the element with your secondary content such as advertising, site search, subscription links (RSS, Twitter, , etc), contact methods, etc This element isn’t necessary although many websites use it It is most often right aligned but can be left aligned or both (two sidebars) so long as it doesn’t disrupt main content viewing It can also be aligned horizontally and spread across the entire page (usually at the bottom of the website somewhere For websites that use horizontal and vertical navigation, the sidebar is often replaced with the vertical navigation elementDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

34Website Anatomy - FooterThe end of a web page should always use a footer to let your visitors know they have reached the completion of your web page Like the header, the footer isn’t really a specific element but more of a containing section Within your footer will be copyright, legal and contact information primarily It’s a good idea (but not essential) to include a few links to the most important sections of your site such as the top of the page, home page, contact page, etc Some websites use this area as an opportunity to mention related material or other important informationDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

35Website Anatomy - WhitespaceThis is any area of the web page that is not covered by typography or other content You may feel the strong urge to fill as much empty space as possible but don’t do it Empty space is just as important to a good web page design as the content to be used Whitespace helps guide visitors through content, create page balance and give a good sense of content separationDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

37Website PlanStudents are required to submit a detailed plan for a website that they will create The website plan requires students to consider various management and design issues that need to be considered before developing a website It is basically a business proposal The website plan will be assessed on clarity of writing, appropriately addressing the information required, and the flow between information in different sections As the website plan will be the basis of the second assessment item (website project) students should pay attention to feedback received to improve their final website projectDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

38Academic WritingFirst Person Writing 'I' is personal and informal and is still not appropriate in a lot of business and marketing writing. But businesses of all sizes often use 'we' to personalise their services We provide the following options... Second Person Writing There is an increasing trend, particularly in marketing writing, to use the second person extensively. It is powerful. 'You' language promotes that the writer is talking directly to you Use ‘Design-Inc’ as the website design team and you will receive... Third Person Writing Third person writing is more authoritative and objective than first or second person writing. It's the language we're used to reading in our daily newspapers This business proposal ultimatelyDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

39Academic WritingUse third person writing Keep it clean and to the point Keep it professional Back up broad sweeping comments with referencesDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

41IntroductionA captivating few sentences that briefly outlines the content and purpose of the document This ultimately leads the reader into the report and sets the tone for the rest of the text Provide evidence to back up your statements if you make any broad, sweeping comments on industry, business marketing trends, or websites as essential business tools Use journal articles, newspaper articles, texts, website articles to back you comments up Use Google Scholar for this (not Google) and ensure you always reference original author(s)Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

42Business BackgroundBackground to the business or idea Background to the internet and its uses in today’s business and communication world Detail what it is the business actually does (what product or service does it provide) Detail what makes the business special, what makes it stand out from its competitors Also detail the location of the business if it does in fact have a physical location Provide as much information as you think is required to get the business idea acrossDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

43Business GoalsBusinesses set objectives / goals for themselves or for their products / servicesWhat does your company, product or service hope to achieve?Objectives focus the company on specific aims over a period of time and can motivate staff to meet the objectives setBe specific hereDefine what your idea or business concept is it trying to achieve (in terms of market share, profits, public exposure, positive public perception, number of members etc)Your idea or business concept may have a number of business goals however, this will differ based on the underlying conceptDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

44SMART ObjectivesA simple acronym used to set objectives is called SMART objectives. SMART stands for:1. Specific: Objectives should specify what they want to achieve2. Measurable: You should be able to measure whether you are meeting the objectives3. Achievable: Are the objectives you set, achievable and attainable?4. Realistic: Can you realistically achieve the objectives with the resources you have?5. Time: When do you want to achieve the set objectives?Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

45SMART Objectives Market ShareObjectives can be set to achieve a certain level of market share within a specified time (obtain 3% market share of the mobile phone industry by 2004)ProfitIncrease sales 10% from 2003 – 2004GrowthThe business may set an objective to grow by 15% year on year for the next five yearsPromotionTo increase brand awareness over a specified period of timeDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

46Website GoalsProvide information on how a website (your website) will specifically utilise the information you know about the target market to achieve your business goals They are actually different from the business goals Depending on your idea or business concept, your website may aim to share information, focus on rapid communication of specific information, foster collaboration, generate a sense of community, be focussed specifically on the commerce side of online marketing and therefore use electronic transactions to generate income etc Website goals will differ from idea to idea, and should relate well (and provide a means to achieve) the original business goals Discuss a few related business and website goalsDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

47Target Audience / Forecasted Use EnvironmentsShare your knowledge on the target audience or market you are trying to capture Again be specific here Talk ages, socioeconomic status, demographic location, and potential disposable income, anything you already know or can find out about your target audience This is also the section where you define the ‘use environment’ specific to your target audience or market For example, what sort of computing environment do they predominantly use, would they normally access online information whilst on the move or at home (i.e. I-Phones and wireless networks or home-based PC’s respectively) Explain how the business takes into account all those factors (target audience information and possible use environments) and is therefore structured to attract that particular market.Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

48Competitor Website AnalysisAnalyse your competitor’s websites Find websites that are promoting similar business ideas or concepts and describe what you think is good and what is bad about these websites Describe which of the ideas associated with these websites you will take on board and utilise in your own website (the good) and which parts will you leave out (the bad) Then need to state your reasoning behind these decisions This is a good place to use a table in your document It keeps the information brief and to the point and also breaks up the document style Sometimes a document full of test can be tiring to readDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

49Storyboard and TemplatesThis is where you will write about how the website will look and feel and how content will be organisedDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

50TemplatesDescribe (and also display) your website templates (how will they will look, feel and be constructed) You also need to provide specific details about the design of the website template (i.e. template width in pixels, banner logo width and height in pixels, image width and height in pixels, font type, font size, the colour scheme you plan to use etc) These sort of specifics assist the reader in gaining a full understanding about the website you are pitching them You will need to provide a template for the home page layout, the normal page layout, and the post page layout (if you plan on using posts in your website).Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

54StoryboardDetail how the website will run and what technical aspects you plan on using to make it run that way This is where you add in a storyboard (an image or box based description of how the pages will link together and how the menu system will provide users access to every page) Try not to use more than three levels your website Clean, simple websites that are easy to navigate are the most successfulDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

56Website Content InformationThis section is where you provide information on the content contained within your websiteFor example, provide some of your text content and elaborate on how it will be organised on your website (i.e. content is broken up into six sections covering the business info, product descriptions, pricing structures, transaction sections, community areas, contact details etc)I would actually write this stuff up in detail (what is exactly going to be on the about page, the product or services page, the contact page, etc) and include it into your website plan as a fairly large sectionThis will not only show you have an emphasis on attention to detail but you can also then just copy and paste it into your website pages when you go to actually create itDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

57User TasksWrite about the 'user tasks' (what can users actually do from your website) For example, download specific forms, book accommodation, tickets or reservations online, make comments, make reviews, chat, view galleries, make purchases, be automatically linked to payment areas, be automatically linked to anything else you think would be useful for the users of your website. Discuss some ideas on how to link business / website goals with user tasksDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

58ToolsYou also need to describe the tools you will use to pull all this togetherFor example, Wordpress is a tool you will be using to create the websiteYou may use a PayPal plug-in to take care of the transactionsYou may use a Flickr or Cincopa plug-in to display product images in creative waysYou may use different sorts of image link plug-ins or social media widgets to create links between your website and specific social media applicationsYou may use You-Tube plug-ins or links for videoYou may use mailing widgets to automatically update your users when new information is posted on your site etcDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

59Process AnalysisProvide information on who the website will be owned by and who will be the primary authors and administrators Keep this section brief. It is important but it bores me Someone owns the website, someone owns the information, someone maintains it Just put it in as it is a component in the marking criteria You just need to show me you understand the conceptDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

60Process AnalysisWrite about the website 'process analysis and update schedule‘ Information like how often the website will be updated, who deals with ed comments and how often this will occur etc You can be fairly specific hereDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

61Use Images In Your DocumentImages break up text and give the reader a break and something else to focus on They also looks good so get creative Some readers will focus on text, and some will focus on images, diagrams, and graphs You may also like to add the banner logo or homepage image Remember, the more detail, the better A pitch of this sort should provide the reader with a good understanding of how the website will look and feel and exactly what they are buying intoDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

62MarketingHow you will direct potential clients to your website? This should be a solid section as it is extremely important A website is useless if no-one knows it is there Will you use a targeted social media campaign (utilising social platforms such as Face book, Twitter, LinkedIn, Flickr, Vimeo, You Tube etc) or will you use more traditional marketing techniques (newspaper advertisements, pamphlets, stickers, t-shirts, street advertising, sports advertising etc) Provide some evidence on why you would do any of these things (i.e. link it into you target audience information, your use environment information, and your underlying business and website goals)Department of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

63Conclusion and ReferencesAlways finish your assignments with a conclusion Always Remember, this is a business pitch so in a few sentences make a very strong argument as to why this website will achieve the goals it has set out to deal with and why a business should hire you to create and administer this particular website Last page is always a reference page Don’t forget it as it is easy marks and shows the markers that you have a good understanding and respect for copyright and creative commons issuesDepartment of Tourism, Leisure, Hotel and Sport Management – Jason Harding (PHD)

65Where To From HereWork on your idea before next week Have a look at Wordpress Get familiar with GU Check out the 1220hsl websiteDepartment of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD)