A lot of it is cute little stickers and temporary tattoos of Darwin, but at the heart of the effort is a push to get evolution taught to young children. Purrington advocates what every education expert should already know: children are perfectly capable of understanding evolution, and the only reason they do not learn about it is indoctrination in their early years and the delay into high school of the introduction of the concept. As Purrington says:

The notion that young kids cannot understand evolution is a myth perpetuated by those who don’t want kids to understand evolution.

I’ll be starting a unit on evolution soon in my high school biology class, and I’ll certainly be using some of these materials. (I should be right in time for Darwin Day!) Check it out; it’s wonderful, and the author’s self-effacing humor is quite charming.