Truths About Content Marketing And The Trough Of Disillusionment

Frustrated with your company’s content marketing efforts? It seems you’re not alone. At Content Marketing World 2015, Joe Pulizzi announced that content marketing was sliding into the trough of disillusionment on Gartner’s Hype Cycle, and this summer, Gartner confirmed that the industry is saddled firmly in the trough. The Hype Cycle was created to help people understand whether or not they should invest in new technologies.

For content marketing, being in the trough generally means that some companies that were eager to launch a content marketing program are having trouble sticking with it and seeing results.