With its open doors and big windows, Jwala and his wife, Gina, said they try to create a welcoming atmosphere as they tend the shop seven days a week from 9 a.m. to 9 p.m. The local couple had been searching for a convenient spot away from the tourist-filled main drag, opting instead to attract mostly local clientele.

“I figured that opening my store here on Santa Monica Avenue makes it more convenient for local customers to get in and out easy, hassle free,” Jwala said. “I’d like to welcome all the locals in this town to my shop.”

With a lower monthly rent than a store on Newport Avenue would have cost them, Jwala said he believes he will be able to guarantee customers excellent price breaks.

“I’m hoping to sell cigarettes and tobacco at the lowest prices, keeping my merchandise affordable for every income,” he said. “I’d like to satisfy every person who comes to my store.”

Jwala is urging customers to request brands he may not carry that they would like to have stocked.

“Not only will I do my best to provide the requested item as quickly as possible, but I will also try to meet or beat the lowest price advertised in town,” Jwala said.

The unique smoke shop will offer it all: cigars, cigarette and tobacco products (available by the pound), smoking devices, utensils and pipes of all sorts. Smokers displays many different types of glass-pipes — both hand-blown creations and general imports — starting as low as $ 1.99 and up.

“However, we also carry an array of exotic tobacco pipes and hookahs that are pricier, yet, still affordable,” Jwala said. He said his plan for the near future is to offer a variety of at least 700 styles of tobacco pipes.

Smokers is located at 4812 Santa Monica Ave. For more information, call (619) 542-9169.