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Retail Social Media – the Summit difference

Summit helps you make sense of social media

As the UK’s only retail-focused digital marketing and ecommerce specialists, we understand why and how social media is changing your customers’ habits – both in terms of their research and their in-store and online behaviour.

But how can you turn the social media phenomenon to your advantage? Is it possible to convert the time and money you spend into more return visits, better PR and higher sales figures?

Summit can ensure that you achieve these aims by helping you:

Make more sense of the social media landscape

Deploy more effective social media policies

Set – and achieve – realistic revenue and ROI targets for your social media activities

Our social media teams focus on turning social media listening into actionable insights and then engaging your customers through the most appropriate channels.

Retail Social Media Engagement, with Summit

Summit can help you engage with your audience across a range of social media

Do you have a detailed social media strategy? Are your established marketing operations integrating with your social media activities? Are you constantly auditing and benchmarking against your competitors?

Summit can help you say “Yes” to these questions – and others – thanks to our social media expertise and proprietary technologies.

Retail Social Media Listening, with Summit

Summit helps you discover and understand the social comments about your brand

Do you know what’s being said online about your business? How do you react? Are you getting it right, or not?

Summit captures the relevant tweets, comments, blog mentions and other references about your brand. We then categorise it all before analysing and summarising the sentiment. This means you avoid the onslaught of data-without-analysis provided by other monitoring services – and instead gain useful intelligence and actionable insights.