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Sunday, July 2, 2017

Skaters Choose Their Faves in "Yuri!!! on ICE" x Sanrio Crossover

After several months of teasing, fan favorites Sanrio and Yuri!!! on ICE are making good on their promise of a collaboration. The first key visuals -- soft-style chibis of the leads dressed like their favorite Sanrio characters -- have just been released, offering a preview of the designs that will be on offer this summer.

The theme of the collaboration is "FIND THEIR FAVORITES," and includes a story about Yuri, Viktor, and Yurio searching for things that are important to them during the off season. The art for the campaign is being presented in a retro picture-book style. Each is also paired with a Sanrio favorite: Yuri with Pochacco, Viktor with Pompompurin, and Yurio with Hello Kitty.

A few more visuals have been released, previewing the designs fans can expect to see on upcoming merchandise.

Merchandise will go on sale this summer, including apparel, stationery, and home items.