Marketing Strategy

Every organization has unique needs. We work with your team to define the components of a successful digital marketing strategy and build the framework to meet your goals.

Marketing Framework and Strategy

Personas and Content Marketing

Sales Funnel Optimization

Budget and Constraints

Analytics and Reporting

Web Optimization

A beautiful website can still create obstacles in your sales funnel and cost you leads. Our SEO and User Experience specialists dive deep to remove friction and pave the smoothest path for your potential customer.

Website Audit

User Experience Analysis

User Journey Mapping

Landing Page Creation and Optimization

A/B Split Testing

Search Engine Optimization (SEO)

Creative and Content

Our design team and copywriters collaborate to create content strategically curated for specific audiences with specific goals. Every market is unique and requires intentional content.

Design

Social media assets, emails web elements, landing pages

Video

Video storytelling, video advertising, editing

Copywriting

Ad copy, website content, blogs, brand storytelling

Photography

Product shots, portraits, on-site photoshoots

Pay Per Click Advertising

Online behavior gives clues about who your leads are. We use PPC advertising to examine these behaviors, analyze the results, and help you find your next customer.

Facebook

Instagram

LinkedIn

Twitter

Reddit

Pinterest

YouTube

Google AdWords Search & Display

Social Media

Your brand speaks. Let’s get its social voice working to bring your message to the right people. More than just vanity, social media consists of the world’s leading ad platforms. From organic to paid, our team will put together an integrated social media plan.

Organic and Paid Social

Engagement

Content Creation and Curation

Reputation Management and Review Monitoring

Email Marketing

An email marketing strategy must operate within the rest of the sales funnel. We turn an outdated or non-existent email list and into a custom email campaign that reaches your customers at the right moment.

Custom HTML Templates

Manual and Drip Campaigns

Copywriting and Content Marketing

Audience Segmentation

List Cleaning, Building, and Syncing

Strategy + Coffee

A series of no-commitment conversations. (The coffee’s on us, too.)

We understand the roadblocks often put between an organization and its success in the digital field. So let’s grab coffee. Together, we’ll review current marketing plans, analyze your unique needs, and walk through action steps that will empower your business to move forward. Wherever the discussion goes beyond that, you will have constructive takeaways from our discussion.

The digital marketing landscape is constantly evolving. A series of no-commitment conversations with us will help you get the ball rolling.

Symposia is driven to help our community thrive. We invite you to meet us for coffee and learn how to improve your organization’s relationship with digital marketing.