Oxfam has revealed a new campaign with the augmented messaging app Traces that will allow people to engage digitally with the charity by placing an augmented reality portal at over 650 UK retail locations.

Oxfam has revealed a new campaign with the augmented messaging app Traces that will allow people to engage digitally with the charity by placing an augmented reality portal at over 650 UK retail locations.

The initiative will give people the opportunity to use their mobile phones to discover a ‘trace’- an augmented 3D portal to digital content – to learn more about the charity’s work or even make a donation.

As each trace is placed virtually in each Oxfam store, the charity can promote engagement and receive donations whilst the store is closed. The Traces app introduced public traces for partners in March, and this enterprise by Oxfam is the first of this nature to be carried out by a charity.

Matt Jerwood, Oxfam’s Digital Fundraising Lead, said of the campaign: “This is an exciting opportunity for us to explore a new form of digital distribution to invite people to virtually look beyond our shop windows to engage with our digital content.”