Consumers Less Likely to Comparison Shop on Mobile

Retailers would be wise to heed the latest findings from business analytics company, comScore, which has just released its latest report into the behaviour of consumers as they make purchases online.

The UPS Pulse of the Online Shopper paper reveals that almost half of European shoppers are less likely to comparison buy when using a retailer’s own mobile app versus a browser, which should be impetus enough for investment into this channel.

Wheras voucher publishers will be interested to learn that of the 40% of European shoppers who use GPS-based deals, 46% would prefer to receive promotions based on their location or transaction history. There’s the most interest for this in the UK.

Catch all the above facts and a boat load more figures in infographic form below.

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com.