Google Introduces Google Now For iOS

Google has adapted many of their popular “Now” features for iOS, offering Apple users a more personalized search experience. The comparisons to Apple’s native Siri are obvious, with both apps acting as a sort of voice-activated personal assistant and search engine that is plugged in to the user’s data.

Now is a functionality within the Google Search app. It’s been included in Android since Jelly Bean (2012) and became available in an update on iOS this week. Now supposedly mines a users Google accounts for information to help predict searches and better search results. Google Now can theoretically remind you of appointments, recognize your travel plans and reservations, and warn you about traffic and weather conditions.

In my initial tests on the updated search app, it didn’t do all that, though perhaps Now just needs some time to get to know me. The app also doesn’t send emails and texts or make calls like Siri.

However, the voice recognition feature is smooth and fun to use, and understood all of my initial searches without error. The Google assistant can even verbally respond to certain searches, like weather, stock prices, and directions.

The app also offers an orderly place through which to access all other parts of your Google account, with a faster interface than going through Safari.

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