Try to watch the 'Thank You, Mom' Olympic ad without crying

Procter & Gamble gave Ellen DeGeneres the exclusive premiere of the Winter Olympics 2018’s “Thank You, Mom” ad, and it is quite an emotional one.

Scene One opens with a young girl bouncing on her bed and looking up at posters of Olympic stars as her mom watches with a smile that slowly fades.

A beautiful female voice — at first a capella — sings in the background, “Ooh child, thing are gonna get easier.”

The ad then transitions to a teenage boy beautifully leaping while his mother air-dries laundry outside. It becomes apparent the child has a black eye — perhaps a result of bullying. His mother slowly lays her hand on his cheek to console him.

It becomes clear the ad isn’t just about moms this year, but about #LoveOverBias, a new campaign that “celebrate(s) a mom’s role in helping her kids overcome bias and seeing their potential no matter what others see.”

The next scene shows a mother duct-taping her son’s ice skates as he looks longingly toward other boys who are dressed in nice, brand-name gear. Again, the mom consoles her son.