I just visited a store near me, and saw an all new electronics department redesign. They now have a spot for Surface, but unfortunately, both Apple and Samsung still has those huge tables with products spread out on their sales floor. It's still a great move since Target, and Walmart probably sells the most Apple products than the store itself, and general consumers are usually not aware of newer products specially from Microsoft. Surface was pretty hard to get in the beginning, and there are still thousands of people who prefer to demo a product before buying, so this is a good thing.