Point of Sale

Point of Sale

Upgrade your flagship store, showroom, or brand store with state-of-the-art technology – or treat your sales force with a weightless virtual sample case: ARaction builds a bridge between the digital experienceand the physical product in an entertaining way. Because fun and emotions at the POS are the best sellers!

Exhibitions

Exhibitions

ARaction introduces the next generation of “multimedia guides”:

Guide your visitors through your exhibition and show them 3D information directly mapped onto the physical object: Animated reconstructions bring your exhibit to life, and 360° videos can show it in its original environment.

Trade Fair

Trade Fair

Enhance and enrich the fair visitors’ haptic product experience by adding a digital layer, and show how your products work in real-life contexts.With ARaction, you can present individual machines that would otherwise be too big for the trade fair stand, or you can even display the whole range of products. Do you sell construction machines? Then you can, for example, demonstrate live and in 3D how your excavator works by virtually digging up the trade fair stand.

Architecture

Architecture

Present your designs live and three-dimensional at the construction site!

– Show interactive sketches directly on site.
– Superimpose your architectural plans and renderings accurately onto the building shell.
– ARaction can even independently guide constructors through all areas.

Public Space

Public Space

Inspire the crowd with AR content and campaigns!

Use ARaction to convey your message in political campaigns, demonstrations, happenings, flash-mobs, or to highlight performances or art installations – to name only a few examples.

You will certainly attract the attention of pedestrians and the media.

Research & Education

Research & Education

Use AR with your students and fellow researchers!

ARaction is ideally suited for project work, practice seminars and presentations at school or university.
Students can use ARaction to present subject content in an exciting way in space. Even complex facts can be memorized much easier when they are spatially placed!

Tourism

Tourism

Present your most beautiful places to your guests with ARaction!

– At the travel agency: Virtually transport your clients into foreign worlds and show different countries in the augmented reality
– On site: give historical and current background information about locations and sights
– Indoor: Guided tours through famous buildings

Political Decision Making

Political Decision Making

Simplify and optimize decisions!

Political decision making is more efficient when stakeholders are closely involved in the process. ARaction makes it possible to create presentations that are easy to understand for the target groups, for example, members of the public in state construction projects. You can show planned transformations directly on site.

Advertising Agencies

Augmented Reality in Advertising

Impress your clients!

Use ARaction to create augmented reality presentations for your clients – we will gladly support you.
Of course, you can also use ARaction for your own spatial form of presentations.

Industry

AR applications, once developed by Boeing engineers in the aviation industry, can nowadays be used in all sorts of industrial environments: e. g. in production planning, in maintenance, as digital service and maintenance manuals, in education and training and in marketing as well as in trade fairs. Large companies like Siemens and Bosch have already implemented augmented reality, for example, to diagnose vehicles in real time.

ARaction allows for completely new application options in industry and production: Limitations of older technologies such as marker-based AR applications or image recognition systems are eliminated by the innovative sensor technology that ARaction uses!

You can now navigate your employees precisely through entire factory buildings, show instructions in unprecedented accuracy directly at the machines and display three-dimensional components interactively and in correct perspective. For example, a 3D exploded view can be animated so that it turns into a freely rotatable digital CAD building component. It can then be examined from all angles and “built” into the machine at its intended place with a single touch.

With ARaction, you can also reduce your training and development costs drastically: The flexible system allows you to assemble individual modules, add content to the content management system at any time, and keep the content synchronized with all your mobile devices with just a few clicks.

Some tried and tested applications for AR in industrial environments include:

Engineering

Use ARaction throughout the process, from concept to modeling, material selection, design and, ultimately, the production. Augmented Reality offers the possibility to display different shapes, designs, colors and other modifiable aspects, without having to create a new model every time.

Production and Plant Planning

In the automotive industry, AR has long been used to show machines correctly positioned in the real environment or to simulate material flows. For example, the laser manufacturer and automotive supplier Trumpf uses AR to ensure resource-saving plant planning and efficient processes.

Production

Guide your employees safely through all production steps: With millimeter-precise overlays, you can show the next work steps and avoid incorrect placements and thus unnecessary rejects.

Training

With AR, training measures in the company become more comprehensible and successful. New employees can be trained faster in a visual way – their attention increases; teaching measures become faster and more efficient.
On the customer side, simple and intuitive operating instructions can be offered, e. g. for the car owner and driver. With ARaction, you can fascinate your customer with an interactive introduction to the product when they pick it up at your premises!

Point of Sale

Get the latest technology to upgrade your flagship store, showroom, or brand store. Whether you want to create a huge brand showroom or whether you have only a small salesroom with limited space: using augmented reality has advantages for the brand manufacturer and the trade alike.

At the POS, ARaction can navigate your customers directly to selected products and superimpose additional medial information. Major automotive manufacturers have been successfully using AR in their brand communication – now it can be realised in your salesrooms even with a smaller budget: AR generates emotions and transfers your clients into interactive worlds of experience. The client is actively involved and can, for example, virtually “unpack” a product. Or he could look at a product that is still in its original packaging – as if he used an X-ray machine. Besides providing extra information for the client, using ARaction can raise the clients’ attention and make them spend more time in your premises.

The most important benefits of ARaction at the POS summarized:

Provide further information at the POS in real time

The user’s attention will not be diverted from the product

Emotionalizing the product increases the buying intention

Complex products can be explained more easily with an interactive approach

Consumers remember the interaction with the product for much longer

Furthermore, ARaction provides remarkable opportunities for the gamification of the shopping experience. (Gamification means utilizing game-specific elements in non-game contexts.) With ARaction you can design digital applications that allow your customers to virtually discover your product range in a playful manner. That way, ARaction builds a bridge between the digital experience and the physical connection with the goods. Because fun and emotions at the POS are the best sellers!

Exhibition

Whether you are working for a science center, a museum, or a trade fair: digital information is a great extension for your exhibition. Two decades ago, audio guides were a must have. What followed were multimedia guides on tablets that added extra value to your exhibition. ARaction now introduces the next generation of these guide systems! It is a considerably more versatile and flexible tool than a common multimedia guide and redefines the term “object based information”.

Old systems like “selection of objects by numbers”, “QR codes”, “RFID beacons” or “WLAN-positioning” were limited in many ways. With ARaction, it is now possible to reliably guide your visitors through your exhibition (via indoor navigation) – and you can directly map 3D information onto real objects. Imagine your audience walking around an exhibit, and their device will blend in 3D reconstructions or animations directly at the specific detail they refer to! Or, visitors could be immersed in a 360° video that shows your exhibit in its original environment. The possibilities for new creative ways of augmented presenting are limited only by your imagination.