Starbucks plans 1,500 new stores, expanded offerings

By Dan Berthiaume

Seattle – Starbucks Coffee Corp. plans to open 1,500 new stores worldwide during 2014, including 600 in North America. Starbucks CEO Howard Schultz said that Starbucks is under-stored in many markets, including North America, during a conference call discussing the company’s second quarter financial results.

Other plans for 2014 including rolling out its made-to-order soda product at 3,000 U.S. stores and in South Korea and China, as well as testing expanded lunch offerings. Furthermore, Starbucks may license the technology for its mobile app, which could produce substantial revenue.