AFI COVERAGE 2006:

HASBRO

MARVEL

Hasbro really started off like a shot with the Marvel license this year, having only acquired it in January 2006. The first two waves shown of Marvel Legends were heavily influenced by the Toy Biz design team, but subsequent waves will be more indicative of what direction Hasbro will take the line for the rest of 2007 and beyond. To keep these separate from the Toy Biz Marvel Legends shown at SDCC (ML 14 & 15) we're going to refer to the Hasbro waves as MLH 1 & 2.

Hasbro will extend the 12" ICONS series with a repaint Wolverine, Thor, Dr. Doom and Punisher (Tim Bradstreet version). The X3 Juggernaut pictured is not an ICONS figure, but rather a two-up prototype for the upcoming 6" X3 3-pack with movie versions of Angel, Colossus, and Juggernaut. We were told that this three pack was happening by a Hasbro designer, but Hasbro also showed Juggernaut as part of the 2nd ML wave in their slide show, so maybe it will just be a two-pack.

Many fans have been anxiously awaiting to see what Hasbro would show in their first outing as controllers of the Marvel license. Well, they didn't disappoint many with this massive extension of the Marvel brand into nearly all of their toy lines. Look for many more to appear at Toy Fair in Feb. '07. A word of caution, though: although Hasbro will be manufacturing and distributing everything seen here, the Marvel Legends line for '07 was surely in development well before Hasbro acquired the license. So odds are that what was shown is still pretty heavily Toy Biz influenced. The true direction that Hasbro will take the line will most likely not be seen until Toy Fair. Hasbro also brought back the 8" Mego-esque bodies not seen since they used them for the short lived DC Heroes line in 1998.

Spider-Man will get a repaint line with a handful of new sculpts in advance of the Spider-Man 3 film in 2007. This is a good way for fans to catch any villains they missed; Hasbro pluses up the Spideys with the generous use of metallic paints. Also in '07, the Ghost Rider film with Nic Cage gets a healthy figure line.

There will also be an assortment of Spider-Man 3 movie figures, including new sculpts of Black and regular Spider-Man costumes. The line will be 5" and will have Sandman in addition to characters from the other films.

Hasbro will be making a "lower end" line of figures simply called "Marvel Heroes" as shown in the slides below from their SDCC Panel. These will have less articulation and concentrate on the "big guns" of the Marvel Universe. They may end up being 5" scale, too. Hasbro stated that they consider ML their collector line and MH the line for kids. Also for kids are the Superhero Squad figures shown below.

Rounding out the Marvel offerings will be the application of the license to everytrhing under the sun made by Hasbro. See: Attactix, board games, Heroscape, etc. Fun times ahead, kids!

New Legends logo

Spider-Man Origins Display

Spider-Man Origins Display

Ghost Rider Movie Bike

Spider-Man Origins Packaging

Spider-Man Origins Packaging

Presentation Slides:
Hasbro ML 1

Presentation Slides:
Hasbro ML 2

Presentation Slides:
Hasbro ML 2 BAF

Presentation Slides:
Hasbro ML ICONs 1

Presentation
Slides: Hasbro ML ICONs 2

Presentation
Slides: Marvel Heroes Logo

Presentation
Slides: Marvel Heroes 1

Presentation
Slides: Superhero Squad

Presentation
Slides: Ghost Rider Movie Toys

Attactix Display

Attactix Display

Star Wars Attactix

Star Wars Attactix

Star Wars Attactix

Transformers Attactix

Marvel Universe Attactix

Marvel Universe Attactix

Marvel Universe Attactix

Marvel Universe Attactix

Marvel Universe Attactix

Marvel Universe Attactix

Marvel Universe Attactix

Marvel Universe Attactix

Marvel Universe Attactix

Marvel Universe Attactix

Ghost Rider Attactix

Ghost Rider Attactix

Superhero Squad

Superhero Squad

Superhero Squad

Superhero Squad

Superhero Squad

Superhero Squad

Marvel Heroscape

Marvel
Heroscape

Marvel
Heroscape

Marvel
Heroscape

Marvel
Heroscape

Marvel
Heroscape

Legends Display

Build-a-Figure Annihilus

Hercules

Hercules

X3
Movie Beast

Ultimate Iron Man

Emma
Frost

Banshee!

8" Figures w/ Cloth Outfits

8" Figures w/ Cloth Outfits

Hasbro ML 2

Hasbro ML 2

Hasbro ML 2

Hasbro ML 2

Hasbro ML 2

Hasbro ML 2

Xorn/Magneto

Magneto Head

Xorn Head

X3 Movie Phoenix

Quicksilver

YellowJacket

Lord of Asgard Thor

Ultimate Wolverine

She-Hulk

Blob Build-A-Figure

Blob Build-A-Figure

Blob Build-A-Figure

ICONS Punisher

ICONS
Dr. Doom

ICONS Wolverine

ICONS Thor

X3 Juggernaut

X3 Juggernaut

X3 Juggernaut & HML 2

Marvel Brand Toys

8" Figures w/ Cloth Outfits

8" Figures w/ Cloth Outfits

8" Figures w/ Cloth Outfits

Green Goblin

Punisher

Spider-Man

Captain America

Dr. Octopus

Wolverine

Iron
Spider

Spider-Man figures

Spider-Man
figures

Spider-Man figures

Titanium
Line

New
ICONS- Wolverine & Thor

Superhero Squad

Superhero Squad

Marvel Guess
Who?

Marvel Stratego

Spider-Man Operation

Ghost Rider Movie Figures

Ghost Rider Figures

Ghost Rider Figures

Ghost
Rider Figures

Ghost Rider Figures

Ghost
Rider Figures

Ghost Rider Figures

Ghost Rider Figures

Ghost Rider Figures

Ghost Rider Figures

Ghost Rider Figures

Ghost Rider Figures

Ghost Rider Figures

GI JOE & TRANSFORMERS

Ok, Hasbro showed a bunch of GI JOE and Transformers stuff. I know nothing about these things. Some pics are below, and click the links above to read con coverage from someone who does know about the lines. But dammit, we do know Star Wars!

Hasbro Needs You!

Hasbro Wants You!

GI JOE Display

GI JOE Display

GI JOE: Real American Heroes

GI JOE: Real American Heroes

GI JOE: Real American Heroes

GI JOE: Real American Heroes

GI JOE: Sigma 6 Display

GI JOE: Sigma 6 Display

GI JOE: Sigma 6 Display

GI JOE: Sigma 6 Display

Transformers Display

Star Wars

Ryan 'The Superfly'
Prast also has the full scoop on what Hasbro plans to tempt
us Lucasfilm junkies with in 2006:

Hasbro will be changing the packaging on the individual
carded figures next year to new angular and dynamic artwork.
The first wave of figures will include a Ralph McQuarrie
Concept Stormtrooper. Each future wave will include a figure
inspired by McQuarrie's original design work with future
assortments to include Chewbacca and Boba Fett. They will
also include a unique coin, similar to the old Power of
the Force packaging. Wave 1 will also include an Airborne
Clone Trooper, with a total of 60 new figures coming in
2007. A Boba Fett based on his first appearance in the Star
Wars holiday Special is also in the works.

Hasbro will join with Dark Horse to present 2-packs with
a comic book. Each figure will show the character in style
of the comics. The first three sets include Darth Vader
& Rebel Commander, Grand Moff Tarkin & Stormtrooper,
Chewbacca & Han Solo in Stormtrooper armor, with Luke,
Quinian Vos, and Darth Raven to follow in 2007. This September,
Entertainment Earth will offer the exclusive Kir Kanos vs
Carnor Jax two-pack that comes with a Crimson Empire comic
book.

Galactic Heroes – this line has been
very successful, with plans for the line through 2007. Upcoming
two packs include Imperial Tie Fighter Pilot & Wedge
Antilles, Sand Trooper & Obi-Wan Kenobi, and Han Solo
& Greedo, Luke & Lando, Snow Trooper & Hoth
Trooper and Chewbacca & C-3PO, along with a new Darth
Vader. The C-3PO figure comes apart and Chewbacca will include
a net to carry the pieces.

For the Holidays, four new 10-packs of
characters will be released, with cardboard dioramas for
displaying the characters. 'Escaping the Death Star' includes
Luke, Han, Chewbacca, Princess Leia, Darth Vader, Obi-Wan
Kenobi, C-3P0, R2-D2 and two Stormtroopers. The 'Bounty
Hunters' set includes all the usual bounty hunter characters
and the Shadow Storm Trooper. 'The Jedi vs. the Sith' includes
Mace Windu and other Jedi characters, and battle damaged
shock troopers. The 'Battle of Geonosis' includes red and
blue Clone Troopers, Geonosis Warrior, Battle Droids and
Jango Fett.
SW Transformers - There will be re-decos of the Darth Vader
Starfighter and ARC-170 Clone Wars Clone Pilot released
in November, making a total of 12 figures released for 2006.
Hasbro promises this line will definitely continue in 2007.

Unleashed - Upcoming is the Empire Strikes
Back sets, which will include Darth Vader, Emperor Palpatine
with Royal Guards, a Stormtrooper Gunner Crew, and the Wampa.
Other new Unleashed 2" Battle Packs include Darth Vader’s
501st Legion, The Master Jedi, The New Empire and Emperor
Palaptine’s Shock Troopers.

In December, Unleashed Ultimate Battles
will have three sets of 10 figures, with two unique figures
in each set. The first set is 'Battle of Hoth', which will
have rebel troopers, then 'Battle of Kashyyyk' with new
Battle Droids and 'Battle of Geonisis' with new clone deco
should be released at the same time. These will retail for
around $20. Target will have an exclusive on the Unleashed
7 inch tube package of Boba Fett and Grevious while Walmart
will get Vader and Luke in October. The Vader from Best
Buy last year will become a KB exclusive. Sales are not
as strong for the Unleashed figures which is why they are
being done as exclusives.And last up is R2-Potatoo, the
Potato Head of R2-D2. This will only be available in limited
release for the foreseeable future.