Why can’t businesses scale with social technologies? If you work for a healthy company, you’ll always have more customers than employees. As social network adoption continues to move “up and to the right” in adoption graphs, the amount of discussion generated from customers is only going to increase while your internal social strategists and community managers may only marginally increase.

One of your better presentations. Good stuff toward the end. What's needed is a discussion on the strategy and tactics of mobilizing the customer ring. Identifying key contributors and advocates is the easy part, relatively speaking. The key is to bring the CS, Marketing & Sales groups together to decide on how to best encorage active discussion amoung advocates. Motivation may be different for each industry but outreach strategy could be similar across many.