Who are your ideal customers?

Before you start promoting your business, you should have a good idea of who you are marketing to. The best way to do this is to create an avatar or model of your idea customer. or call it ‘Customer Persona’. Customer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers.

Without a solid idea of who your target market is, you’ll be offering help to people who don’t need it. It’s a waste of time and money to market to everyone. So take your time to narrow your audience.

Start by picturing your ideal customer. Get out a pen and paper and write down who they are. You should be able to answer the following questions about your ideal customer:

What are they?

What Gender?

Where do they live?

Where do they work?

What level of education do they have?

What is their income?

What do they tend to buy?

Who do they follow?

What are their goals in life?

What values do they hold onto?

What is the big problem they trying to solve?

What objections will they have for buying from you?

Give your avatar a fictitious name, and then create a plan to market to that specific person. You should already have a good idea of who the ideal client is, but if you don’t, take some time to do a little research before you start promoting your business.

Let’s look at an example of how this would work. If you are selling essential oils, for example, your ideal client or customer would be rather specific. She’s likely female, middle aged, with a college education. We’ll call her Nancy. Nancy has two children in middle school and has been a stay-at-home mom for the past several years. Nancy really wants to start earning money and she’s also interested in reducing the number of chemicals in her home. She already uses natural remedies for many things in her life. She has some disposable income, but not a lot and is eager to add to it while helping others.

This is a rather basic profile, but you can dig into your customer stats as deeply as you like. Take the time to create the avatar, so you know exactly who you are marketing to.

Having a specific person in mind as your audience will ensure targeted marketing, so this step cannot be skipped. Once you have a good idea of who you’re aiming your marketing at, it’s time to start setting up your lead capture software to capture contact
information.

Where are your ideal customers?

Once you have your ideal customer in mind, the next step is to look at how that person finds you. Again, this is information that should be readily available to you.

Customers may find you through a variety of methods.

Search Engines

One of the first things you likely thought of was searching on Google or another search engine. Chances are, many of your customers searched on Google, Bing or another search engine. It’s helpful to figure out what search terms people are using to find you.

Social Media

Twitter, YouTube and Facebook are possibly the best known social media sites, but many business owners / marketers have great success on sites like Pinterest and Instagram, which are more visually based. Often, your Nancy’s will be on these sites, looking for more awesome ideas and feedback.

Word-Of-Mouth

Your reach will expand through word of mouth in many cases, which is why it is so important to get people talking. If someone has a great experience with your products, they’re going to talk it up. The ability to reach out to those people is essential and can lead to even more sales.

Why does it matter how people are finding your business?

If you want to reach your potential customers, you need to go where they are. If all your clients are coming to you from Pinterest, then you need to focus more on that platform to increase your customers.

Pay attention to where the customers come from and you can start bringing in more.

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