Keep Your Digital Offerings Simple and Repeatable, with Joe Kashurba

Episode 121:

Joe Kashurba started a freelance web design business when he was in high school and grew it into a digital agency with a world-class team and clients around the world. He went from building $300 websites to building $30,000 websites and managing 6-figure digital advertising budgets for some of the largest manufacturing and construction companies.

What you’ll learn about in this episode:

Joe’s agency that started when he was in high school

Why you’ll never get consistent clients without consistent marketing

Selling results instead of technology and why prospects respond better to that approach

How to know whether it’s better to have in-house employees or an outsourced team in any given area in digital

Evaluating digital partners that offer services that you understand but don’t know how to do

Using analog marketing tactics when you have time but not money to devote to your marketing

Why it’s hard to scale when you try to be everything to everyone

The cost of offering complex services

How Joe manages his completely virtual team

The differences between selling products and services

Clearly defining what you offer in a package to prevent scope creep

What to do to get caught up on digital trends if you feel you’re really far behind (and how to stay ahead if you’re on top of it)

Resources:

For almost 30 years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundred of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups, consulting, coaching, workshops and more.