Milan-based GCDS, an edgy, logo-laden brand launched in 2016, happened practically by accident. "I've always been a creative and an entrepreneur," says GCDS founder Giuliano Calza, who previously operated restaurants in China with his brother, Giordano, while studying in Shanghai. He then pivoted to "something where I felt like I belonged: I saw the world was changing, fashion was becoming more inclusive, and streetwear was the fashion scene's protagonist," he says. Calza gets asked constantly about GCDS's meaning, but he enjoys the moniker's mystique factor. To some, it's an acronym for God Can't Destroy Streetwear, but come 2019, the acronym could change. "The 'S' might stand for 'sex'," Calza explains. He underscores the brand's distinctive, untethered vibe: "I'm basically no one's protégé, so I can do whatever I like."