S.W.O.T. Analysis of Primark
Strength
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Primark offers high street quality clothes for cheap prices and quality services to attract its customers and it also provides clothing for all ages and sexes.
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The company is part of the ETI (Ethical Trading Initiative) which focuses on worker’s rights, their production of goods and bringing businesses together to work on labour rights issues.

TNS ranks Primark as Great Britain’s second largest clothing retailer by Volume in terms of market share.

Weakness

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Primark has little in terms of expression and communication as it does not advertise which is an advantage to its competitor’s.

Other issues were with poor working conditions and disvaluing workers rights.

S.W.O.T Analysis Contd…

Opportunities

To provide high quality clothes to fashion conscious people. 
They now have an opportunity to share their high quality products and services overseas.

Threats

The company can also have problems in the area of advertising as they do not have any advertising whilst their competitors do. 
Primark’s threats are the competition with other companies such as M&S, Next, Zara and H&M etc. who are already very well established.

P.E.S.T. Analysis of Primark
Political Factors

Primark’s business operations are the aid of government policies and regulation for example providing proper working environment for their workers. 
For dealing with workers and for improving their working conditions, the company is part of the Ethical Trading Initiative (ETI). 
Primark’s energy consumption in UK is sourced against the green power generated and sold into the grid by British Sugar.

Economical Factors
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The company targets the young Consumer’s especially the under 35’s. 
In 2008, Primark has now opened over 12 new stores and has now moved its business around Europe.

Social Factors
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Primark has received several awards for being value retailer of...

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