“I’m giving parents a chance to leave a piece of themselves for their children and I’m giving children the gift of a lifetime because they will always be able to see and hear their parent’s voice,” Rubenstein.

“It’s a legacy for her. She gets to see her mother. She gets hear her mother. She gets all of these incredible sentiments from her mother that she wouldn’t have otherwise,” said co-founder Michelle Maidenberg.

Maidenberg is a therapist and they carefully go over topics to be discussed and avoided in the videos, which are shot in the comfort of one’s home.

“It’s also therapeutic,” she said. “The fact that they’re able to just share with somebody their story about their lives is so therapeutic to them, that they have a voice, that their words are going to be heard, that their children are going to be able to hear their feedack, advice.”

“And not one of them says ‘I hope you make a whole lot of money in your life.’ They’re all talking about ‘Do something good in society. Be there for people,'” Rubenstein said.