Knowledge Base Articles

Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done.
Red-hot Branding With Promotional Merchandise
Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention.
One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu

Contrary to what its name might imply, a cycling water bottle is
not actually just for cyclists or sport enthusiasts. The title of this
kind of drinking bottle has is simply derived from its functionality and
line of features. For example, its slick and portable shape makes it be
able to be brought along by cyclists. Also, its retractable drinking
socket makes it easy and convenient for cyclists to rehydrate even while
they are in the middle of a pedaling. But, just as I've mentioned, this
kind of drinking bottle is not just what its name suggests.
The
portability of a cycling water bottle makes it a good choice for
explorers and travelers, or even for daily usage of people going about
their business. Students, for instance, bring this kind of bottle with
them to school in case they grow thirsty during and between classes. But
not only that, as many environmentalist individuals and groups out
there are recommending people to use this kind of wa

Promotional clothing has long been a popular choice among companies who are looking for superior promotional items for their business. Why is promotional clothing so popular? If the goal of your marketing company is to see enhanced brand recognition and plenty of exposure, the benefits of promotional clothing are unparalleled. Promotional apparel can be versatile and fit a variety of industries and a variety of target market sectors. If your business needs a stylish advertising solution for all seasons, your business wants promotional apparel.
When is the slow season for your industry? If there is a particular time of year that has slower sales for your business, offering promotional apparel can be a great solution. Jump start your business during the slow season by offering promotional clothing items to your customers and employees. You can find season-specific clothing like fleeces, tank tops, sweatshirts and so much more to promote your business during these slower seasons.

The issue of the conservation of the environment is a subject of
concern and something that should be the responsibility of everyone. If
we want to keep our environment as healthy as we can, we ought to start
doing so by becoming eco-friendly. One way to do so is by using
eco-friendly glass bottles that are reusable instead of using plastic
water bottles. If you are interested in keeping a healthy lifestyle
while at the same time playing their part in looking after the
environment will use an eco-friendly water bottle.
These bottles
have become many people's favorites. Because many people are
knowledgable and well versed in issues of environmental hazards
especially the use of plastic containers, eco-friendly water bottles
made of glass have become preferable. Glass has no chemical liner as
contrasted to plastic which is damaging to the environment particularly
when it is not disposed of in the correct manner.
Many promotional
compan

The promotional items and associated gift industry is a growth
sector with sales soaring in to the billions. Have you ever wondered who
buys all these promotional items? If you guessed that the top buyers
are big spending blue chip businesses and organizations who want to
advertise and market their product lines, you'd be wrong. An industry
study identified the top twenty-five industries that purchases
promotional items and gifts by the amount spent. The results below might
well surprise you.
25. The petroleum industry, including gas stations, oil distributors and refineries
24. The travel industry, including airlines, bus, trains, cruise lines and travel agencies
23. Food processors and beverage bottlers
22. Retailers and shopping malls
21. Pharmaceutical and chemical companies
20. Utilities like gas, electric and telephone companies
19. Telecommunications companies like cell phone and internet provide