Business Services and Products

Business Services and Industrial Products

To achieve sales growth objectives, it is increasingly important to provide prospects with quantified, personalized value propositions (business cases). Value-based tools automate the creation of high quality business cases. Common value-focused tool capabilities for B2B products and services include:

Customer business process and needs analysis (diagnostic assessment)

Recommend service options or configure products based on customer needs

Customer-facing web-based marketing tools (demand generation tools) are often referred to as “ROI calculators” and often only contain a couple of the above components. Tools used internally (by sales staff or partners) are typically more comprehensive.

The table below summarizes: 1) Sample Customer Challenges or Pain Points which are familiar to many business service and product buyers. Effective tools assess customer needs and present solutions (your products) that solve them. 2) Sample Solution Value Propositions that automation tools can personalize and thereby make more compelling. 3) Sample Benefits that business value tools can quantify (must be done credibly), making your business cases substantially more effective.

Upgrade to newest equipment enables improved control and process outputs

Improve energy efficiency

Improve process performance

Higher output quality

Reduce carbon footprint

Reduce process costs

AnalysisPlace builds highly-effective sales and marketing tools that help business service and industrial product sellers articulate their value propositions to their prospects.Contact us to discuss tool solutions that can help your company obtain more qualified sales leads, improve sales close rates, and cut sales cycle times.