On this occasion, he sought the well-settled and highly remunerated artistes to come out with liberal donations to the MAA, for the sake of extending a helping hand to the poor and downtrodden artistes. The first copy was received by yesteryear superstar Krishna.

Dr ANR said: "It doesn't matter how long we live and earn, what we do and what we preserve. I already sought the big artistes to contribute one thousand times to each of year of their birthday. I am happy that some of the artistes have come forward with the gesture. We also need a permanent MAA building."

Former minister and rebel star Krishnam Raju said that the MAA was started in Madras and it gradually started representing the unique tradition of the Telugu film industry. Very soon, I am going to celebrate my 72nd birthday. So, I am contributing Rs 72,000 to the MAA fund."

Former heroine and director Vijaya Nirmala said that she would be celebrating her 69th birthday on February 20, following this she extended a donation of Rs 69,000 to the MAA.

MAA president Murali Mohan, Satyanarayana, Ranganath, Anjali, Jamuna, Sivaji Raja and others took part in the event.