Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals should get to grips with public relations in 2013.

Level343's insight:

“The best advice I’d give to an SEO would be to get to know your client’s people, their background and story, what’s unique about the company," Gross said. “And remember, this is news and human interest so your stories don’t always have to be selling product. You can have perfectly good story and link from a story on say, ‘work places that are pet friendly’!”

Content Strategy | Brand Development | Organic SEO

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becoming the “go-to social network” for a younger generation.

How can you stop yourself from misusing known ranking factors, and eventually prevent your website from losing organic rankings? The post The Power of Organic Ranking and How Not to Abuse It by @rankingelite appeared first on Search Engine Journal.

How to Write Good SEO Article Let your voice shine through your work; if you're funny, generously sprinkle that humor all over your content.Keeping these tips in mind whenever you write new articles for your website will help you generate a much stronger SEO ranking. Not only that, but your growing audience will continue to see your dedication and expertise in the field, which helps improve your own business. It’s a win-win situation for everyone.

If you’re a marketer, you should seriously consider implementing a retargeting campaign. The post 5 Retargeting Ad Platforms You Need To Explore Today by @lorenbaker appeared first on Search Engine Journal.

Ranking in YouTube is no different than in the SERPs. Make sure you put the sweat equity into creating the best content to reap your reward. The post The Advanced Guide to YouTube SEO by @albertcostill appeared first on Search Engine Journal.

Want to recover your site's drop in rankings or traffic? Here are some tips you should know when checking whether your site's SEO is doing well or not. The post How is Your Site’s SEO Doing? by @tdevalk appeared first on Search Engine Journal.

We’re grateful for the large amount of Pinterest marketing tips out there. We aimed to try them all. Here’s what worked for us. The post We Tried All the Best Pinterest Marketing Tips. Here’s What Worked.

Imagine removing all guesswork when you schedule your tweets, knowing the times that work for maximum clicks and maximum engagement. As someone who shares frequently to social media, this info would be fantastic to have!

Increase Your SEO Branding Power. In this article we discuss a few quick tips you can undertake in order to use SEO as part of your brand strategy...

Level343's insight:

using your brand and SEO is really a smart way to capture not only your readers’ attention, and the attention of the community at large, but it will also give your brand recognition and visibility in the search engines.

Solve a problem, make it personal, and go mobile - that sums up the secret of success for every landing page. Jump in to learn how you can do these! The post Is Your Landing Page Missing These Critical Conversion Factors?

Marketing your business online is serious work that can make or break the success of a company. However, it is possible to master the basics yourself and start seeing tangible results without having to bend over backwards. But where do you start? Well, you need traffic.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.