The project was to design a label and interactive experience for a thank you for our agency's friends and clients that was holiday themed. This included: package design, type design, photography, a model set design and build out, copy writing, marketing and embibing said beer. It was in fact delicous!

Final homepage design

Entry filed for 1 of 5 slides

Overview after all 5 slides are filled out

Mobile version

Idea wall showing where we're at during the process. It's always nice to be able to walk over here and take a look as a opposed to opening a mood board or multiple working files.

Initial traveler character designs by Robert Perez.

Idea wall detail

Initial sketches for The Seasoned Traveler type and lock up.

Initial sketches for The Seasoned Traveler type and lock up.

Initial sketches for The Seasoned Traveler type and lock up.

Mood boards and name contenders.

Tim Weakland concepts

Tim Weakland concepts

Dillion Lawrence type design

Tim Weakland concepts

Todd Quackenbush early sketch / render with markers

Todd Quackenbush early sketch / render with markers

Integrateing artwork from Robert with rough type lock ups

Time Weakland mock up lock up

Slanted type options

Early on renders

Rough type scanned and on screen

Rough scan was printed out at low opacity and then refined by drawing over the letterforms.