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Liquor Industry Votes
To Repeal Ban on TV Ads

By

Sally Goll BeattyStaff Reporter of The Wall Street Journal

Updated Nov. 8, 1996 12:01 a.m. ET

It's official: Liquor ads are coming back to television.

The Distilled Spirits Council of the U.S., the liquor industry's most powerful lobbying group and policy arm, voted unanimously to overturn the industry's decades-old voluntary ban on television and radio advertising. The decision comes five months after Seagram started airing TV commercials for Crown Royal Whiskey, and it sets the stage for a noisy debate over responsible advertising.