In the build up to the Champions League T20 2014, Kings XI Punjab today announced HTC Mobiles as an official sponsor occupying the right chest position on the Kings XI Punjab playing jersey.

The sixth edition of the Champions League is scheduled to start on September 13, 2014 and will go on till October 4, 2014.

“We are happy to have partnered with Kings XI Punjab, a team known for its positive attitude and enthusiasm. Cricket is a widely followed game in India and youth has great interest in the sport. Therefore, we are hopeful and quite positive that with this association we will be able to further strengthen connect with the existing audience and expand our customer base too,” said, Faisal Siddiqui, vice president and country head, HTC India.

Commenting on the announcement, Fraser Castellino, COO, Kings XI Punjab said, “We are extremely pleased with this association. HTC Mobiles represent youth and vibrancy and these are also the key attributes of Kings XI Punjab. We are hopeful of having a great season in the upcoming Champions League and are ready to take on the battle field.”