Corporate News

2019-03-26

Two of the latest Nikon products receive recognition from the prestigious international design competition

SINGAPORE – The Nikon Z mount system and the COOLPIX P1000 compact digital camera/DF-M1 Dot Sight have been awarded with the Red Dot Award: Product Design 2019, as proudly announced by Nikon Singapore Pte. Ltd. today.

The Red Dot Award: Product Design is a world-class award presented to products released over the past two years that exhibit superiority in terms of a total of nine aspects, including innovation, functionality, ergonomics, ecology, and durability. More than 5,500 entries were submitted for the "Red Dot Award: Product Design 2019," and were judged by a panel of recognised design specialists from around the world.

Winning products will be showcased at a special exhibition to be held from July 8, 2019 to June 30, 2020 at the Red Dot Design Museum in Essen, Germany.

Overview of Nikon Z mount system

The Z mount system is comprised of mirrorless cameras featuring a new, larger-diameter mount, and compatible NIKKOR Z lenses and accessories.

At the heart of the new Z mount system is the new, larger-diameter mount, which unlocks further possibilities of lens design, greatly increasing capabilities in optical performance. The Z mount system will offer a variety of high-performance lenses, including an extremely fast f/0.95 lens.

Nikon will expand the value of mirrorless cameras through the pursuit of a new dimension in optical performance, and by upholding Nikon's tradition of quality while responding to the evolution of imaging technology.

Overview of COOLPIX P1000/DF-M1 Dot Sight

The COOLPIX P1000 is a compact digital camera that combines superior photographic performance that records high-quality, breath-taking images with 125× optical zoom and superior operability. It is equipped with a 125× optical zoom lens that covers an incredible range of focal lengths, beginning at the wide-angle 24mm1 equivalent, and extending to the super-telephoto 3000mm1 equivalent (up to 250×2 zoom is possible when Dynamic Fine Zoom is enabled). The EXPEED image-processing engine built into the camera achieves superior image quality, and the Dual Detect Optical VR, which provides a level of vibration reduction equivalent to a 5.0-stop3 increase in shutter speed, enables sharp and clear images, even with hand-held telephoto shooting.

When used with the DF-M1 Dot Sight, an accessory that helps the user to keep track of the intended subject with telephoto photography, the capture of previously impossible subjects, including birds and celestial bodies, is fully supported.

1 Equivalent focal length in 35mm [135] format.2 At the maximum image size. The maximum zoom ratio varies by image size. The zoom ratio indicated for Dynamic Fine Zoom is the combined ratio of optical zoom from the maximum wide-angle position and digital zoom.3 Measured in accordance with CIPA standards at approx. 350mm (equivalent focal length in 35mm [135] format).

About the Red Dot Design Awards

See the Red Dot Online website for further information on the Red Dot Design Awards.

About Nikon

Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the latest mirrorless cameras in over 50 countries. For more information, visit http://www.nikon.com.sg. Connect with Nikon and other photographers on Facebook at www.facebook.com/NikonSingapore and on Instagram at www.instagram.com/NikonSG.