Google unveils Nexus One phone; Apple buys mobile ad company

Google took the wraps off its entry into the mobile device market on January 5, unveiling its Nexus One smartphone. The company listed the phone for $529 on its Web site without a service contract. Rival Apple, maker of the iPhone, reportedly acquired mobile advertising firm Quattro Wireless this week in the company's first jump into advertising.

According to a New York Timesreport, major questions about Google's long-term mobile strategy include “how big mobile advertising will be,” according to Forrester Research analyst Charles Golvin, and whether mobile apps will significantly erode the need for Google search technologies, according to Ben Schachter, analyst with Broadpoint AmTech.

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