According to TomTom, personal navigation became accessible for everyone with the introduction of its new product during the CeBIT 2004 in Hannover. The TomTom GO, an all-in-one car navigation device, integrates TomTom’s personal navigation software into a portable, cable-less design that fits in any briefcase, handbag or backpack. TomTom GO features a significant advance in design to become TomTom’s most accessible solution yet and ideal for any car driver. It does not matter whether you use your car for work, pleasure or running day-to-day errands.

“With TomTom GO, TomTom has set an entirely new standard in what consumers can expect from personal navigation by delivering the easiest to use and most accessible car navigation solution ever,” said Harold Goddijn, TomTom’s chief executive officer. “TomTom GO works out of the box, can be easily transferred from one car to another, features state of the art technology and a stylish design and is such great value that it is far ahead of any other product on the market. With TomTom GO, car navigation will never be the same again.”

With TomTom GO there is no need for a set-up linked to a PC – in fact no technical knowledge is needed at all. It fits easily into the included car mounting kit, which is mounted on your car windshield or dashboard. It could not be easier to use: just turn it on and users can instantly access all the software, maps and color 3D navigation views, as well as voice-guided instructions in a language of choice.

By using TomTom GO’s unique touch screen activation there is no hassle with multiple buttons or extra hardware when calculating your route. The touch screen is completely intuitive and your route can be planned with just a few taps on the screen.

The company also implemented Assisted Satellite Navigation on this new device. This feature will provide virtually uninterrupted navigation in tunnels and urban canyons.

The device uses Lithium-ion battery that provides up to 5 hours of constant navigation. The 3.5” TFT display screen gives clear visibility in any situation from direct sunlight to low light conditions. TomTom GO also features TomTom’s unique 3D and top down view that makes the navigation experience more true to life and interactive than many built-in car GPS systems. The intuitive interface is focused, extremely legible and omits extraneous details.

TomTom GO will be available from late Spring/Early summer at major retailers. The recommended retail price for TomTom GO is starting from Euro 799, including VAT.