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If You Get Rich From This, You Can Thank the Best Chicken Pad Thai Recipe in Baltimore

I love a well-made chicken pad thai.

Because my wife, Robin, is a full-fledged vegan – and there aren’t many restaurants that her, Joey and I can go to that serve dishes all three of us will like – when we go out as a family, we’ll often choose the Noodles & Co. restaurant chain (which makes a pretty decent pad thai).

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An Organic "Double"

That's one of the reasons why Whole Foods Market (NYSE: WFM) has seen its shares jump from $38 to over $77 in the last 18 months.

Better yet, since going public in 1992 Whole Foods, has returned over 3,000% accounting for splits and dividends.

Founded in 1980, Whole Foods Market is the leading retailer of natural and organic foods with 345 stores in the U.S., Canada and the U.K, with over $12 billion in annual sales.

But here's the kicker: Whole Foods has plans to nearly triple that figure to about 1,000 stores by moving into suburban and other underserved markets.

According to Money Morning Chief Investment Strategist Keith Fitz-Gerald, that's just a sign of what's to come in the organic food industry.

"People are becoming acutely aware of what they put in their bodies" Keith said, "and they don't want it to be genetically modified, full of high-fructose corn syrup, or created with chemicals, herbicides, preservatives, and growth hormones."

Consumers are choosing food and ingredients that are organic-even though they cost more.

The result is a gigantic boon for the entire industry that has created profits for smaller rivals like The Fresh Market (NASDAQ:TFM) and privately held Trader Joe's.

The Next Whole Foods

But there's another organic food company that Keith thinks could double or even triple if one-half of what he sees ahead for this industry pans out.

In fact, Keith believes so strongly in this trend that this recent IPO could easily become "The Next Whole Foods."

Here's why.

As Whole Foods becomes referred to as "Whole Paychecks" among more and more shoppers, consumers will look elsewhere for cheaper organic products.

That's where this company has a competitive advantage with its much smaller stores. As a result, they are able to offer prices 8%-10% lower than Whole Foods.

You may not think this is a big deal, but there's a hidden benefit since it means shoppers don't have to waste their time reading labels. They can rest assured that every last item has been pre-screened before it hits the shelves.

Stores also provide their customers with science-based nutrition programs in order to help them make informed decisions.

But here's where the payoff really is for investors: the company used the $54 million it raised in its share offering to pay off debt and can now fund its expansion with a clean slate. Very few companies have this luxury.

So how fast can this company grow? Going forward the company plans to expand its store count by 20% a year. That's real tangible growth in a down economy.

And with just 60 stores currently in operation and the prospect of 1,000 stores in the future, that's practically like buying Whole Foods at the beginning of its run.

Since the company's stock began trading publicly in July 2012, shares have gained 34.36%. Says Keith: "I don't expect the price to stay so low for long."

Wallsten, right on.
Guys, you don't have to bait with this stuff. You will gain much more street cred (and get investors to sign on still) if you cut to the chase and identify he investment straight up. You lose credibility when you don't. In today's fast paced world of knowledge transfer this is 101 and necessary to gain and hold your audience.

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