Try now: the shoe treatment product by Saphir Médaille d’OrSaphir Médaille d’Or, originally founded in Paris, is one of the best shoeshine lines on earth and the premium line from shoe treatment brand Saphir. Their shoe cream, shoe wax, shoe lotion, shoeshine brushes and shoeshine valets from Saphir Médaille d’Or are of supreme quality and one on its own. Generations of people have used their unique shoeshine formulas and nowadays as well, this French brand is paving the path for a bright and fruitful future with their neverending classics and successful range of new products. Whether you want to treat your calf leather shoes for under a suit or your suede shoes for a more casual outfit, Saphir Médaille d’Or has everything to offer to make your shoes look like never before.

The shoeshine productsTake the Pommadier, one of the softest and smoothest shoe creams Saphir has to offer, on a basis of natural beeswax and animal oils, a formula that nourishes, treats, shines and protects. But don’t forget Saphir Mirror Gloss for a great mirror/spit shine or Saphir Invulner Spray for well-nourished suede shoes so the original colour returns in full glory. Apply the cream with a thick cotton cloth to provide every single part of the shoe with the same care and distribute the product evenly. The luxurious packaging, the great original scents and the use of high-quality horsehair brushes will, next to a perfectly shined shoe, take you back to a centuries-old craft, which has been optimized in the products of Saphir Médaille d’Or.

ShoetreesBesides taking care of your shoes with proper shoeshine products, it is highly advisable to use shoe trees in your shoes or to use boot trees in your boots. These shoe trees make sure the leather will return to its original shape after it has been worn. Next to this, the cedar wood will absorb moisture and minerals and neutralise bad odours. So from now on, whether your shoes are from Van Bommel, Greve, Crockett & Jones, Santoni, Magnanni, Church’s, Edward Green, Alden, Carlos Santos, Floris van Bommel or Fratelli Rosetti, use those cedar wood shoe trees and your shoes may even last a lifetime!