Hasbro's NERF Brand Blasts into Overdrive with NERF NITRO

New Stunt Car Line Offers Fans High-Action, Performance-Based Play
Experience

PAWTUCKET, R.I.--(BUSINESS WIRE)--
Building on more than 45 years of innovative play experiences designed
to excite and thrill fans, the NERF brand from Hasbro,
Inc. (NASDAQ: HAS) introduces NERF NITRO, a unique line of blasters
and launchable foam vehicles. Hitting shelves globally in 2017 with
distinctive designs and stimulating play experiences based on two years
of research focused on both NERF and vehicle fans, the performance-based
NERF NITRO line is racing on to the vehicle scene as only the NERF brand
can, bringing with it the thrill of speed, jumps, tricks, and
adrenaline-fueled action.

"The imaginative, fun NITRO line is an exciting development as we
continue to drive innovation and explore diverse worlds of play for the
NERF brand and our fans of all ages," says Michael Ritchie, VP, Global
Brand Marketing, NERF Franchise. "Building on the action-packed
adventures of blaster play allows us to infuse the stunt car segment
with all the dependability, power and thrills that kids and fans expect
from the NERF brand."

Design, power, performance, and heritage set the NERF brand apart. With
years of innovation and insight, the NERF team of designers are
unparalleled experts in the world of blasting toys. Drawing from this
knowledge and delivering on years of research identifying consumers'
demand for an original, high-performance stunt car alternative, NERF
NITRO sets combine the time-tested blasting power and foam action play
of NERF with the exhilarating, high-flying world of stunt car play to
create an incomparable play experience. Kids simply load one of the NERF
NITRO foam vehicles into the NERF NITRO launchers and pull the trigger
to blast the vehicle into overdrive. With customizable, indoor-safe
stunt vehicles and accessories, vehicle fans can now create amazing
stunt shows almost anywhere.

"NITRO offers kids an original way to play with NERF, combining its
expertise as the premiere blaster brand with toy vehicle to create an
entirely new way to have fun," said Jim Silver, CEO/editor-in-chief,
TTPM.com. "From the blaster action to the cool stunts and tricks, this
new NERF experience is sure to be a hit with fans."

The colorful, collectible line is designed for kids ages five and up,
features more than 48 vehicles designs at launch, and includes sets
ranging from the 24-piece MOTOFURY RAPID RALLY set, to the two launcher
DUELFURY DEMOLITION set, creating trackless stunt possibilities as
boundless as kids' imaginations. When it comes to high-flying car stunts
and tricks, This is How We Play, NERF NITRO style.

About HasbroHasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company's Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).