OFFICE

AREA OF EXPERTISE

EDUCATION

USEFUL LINKS

BIOGRAPHY

His primary research is in the areas of marketing information technology, database marketing, sales promotions, pricing and retailing. His articles have appeared in the Journal of Marketing Research, Management Science, Marketing Science, Econometrica, Journal of Marketing, Journal of Direct Marketing, and other leading academic journals. He has co-authored four books, including Sales Promotions (Prentice-Hall) and Customer Equity (Harvard Business Press). Professor Blattberg has consulted to a wide variety of firms including American Express, Kroger, Best Buy, Rite Aid, IRI, and A.T. Kearney. He has won both the John D.C. Little award for best paper in Marketing Science and the Robert B. Clarke Award from the Direct Marketing Educational Foundation as Educator of the Year.