August 10, 2017

Things You Might Not Know

Accenture Interactive is already the world’s largest digital agency, according to Ad Age, and has bought thirteen firms in the past five years to get there. So is it really news that they just made their fourteenth acquisition, interactive agency Wire Stone? Probably not, but, then, you might not have realized how big they are already.

You might also not realize how many industry-specific marketing systems there are. So we’ll mention that Imprev Automated Marketing Services is used at firms representing more than 20% of U.S. real estate agents. The system automatically creates and updates print, digital, and social media marketing packages for real estate listings. They earn style points for not calling this “artificial intelligence”. Today's news is their system was just adopted by Intero Real Estate Services, a 3,000-agent brokerage firm.

Chances are you also haven’t given much thought to physical product packaging. But the folks at Danaher have, since they own and several businesses related to it. They sponsored a CMO Council survey that found 66% of marketers believe their customers are very sensitive to alignment between physical and digital experience. Oddly enough, they didn’t ask how many achieve such alignment. They did find that changes to physical presentation take much longer than digital changes. Duh.

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.