"Welcome to the brave new world of reading: the clickable, interactive future of books. Just as digital technology is transforming people’s work, social lives, and family ties, it’s naturally transforming the slow, solitary act of reading. Think beyond paper versus pixels—this technology cuts to the very core of what it means to read a book."

Writer Helen Jones shares her writing advice and her tips for marketing and promoting your book.

Dawn Matheson's insight:

So, while of course it’s okay to talk about a new release, an event or an award, you can’t hit people over the head repeatedly and expect them to feel positive about your work. Just like any other annoying repeated advertisement, they will tune you out. Moderation is key, whether on Twitter, Facebook or any other networking site. Choose your messages carefully, time them well and mix in a good dose of yourself and what interests you, and you’ll find you’ll attract an audience.

Your inbox used to get all the attention. Now it's Slack, your team's instant messaging app. Instead of saying "email it to me," you ask co-workers to "slack it to me." You customize your Slack theme, liven up the day with Slack's (unpredictable) Giphy integration, and use ...

Dawn Matheson's insight:

The combination of Zapier and Slack make it easy not only to improve effectiveness, but also transparency among team members. Would love to know how you use Slack and Zapier within your organization.

For any marketer or business professional, YouTube annotations have been a well-known and highly regarded YouTube tool. For those that don’t know, annotations are clickable lines of text that overlay a YouTube video. These are used to drive traffic to various other videos or websites for further marketing and conversion opportunities. YouTube is now getting ready to abolish the text and replace it with “YouTube Cards”. If you missed out on the annotation train, however, not to worry. These new cards will be far more capable and appealing than the previous model, and annotations will still be hanging around for a short while.

Dawn Matheson's insight:

"For any marketer or business professional, YouTube annotations have been a well-known and highly regarded YouTube tool ... If you missed out on the annotation train, however, not to worry. These new cards will be far more capable and appealing than the previous model, and annotations will still be hanging around for a short while.

(From the article): Adding visual content to your social media strategy is a no-brainer, but using visual content that reaches your fans emotions and catches their eye is the smart marketer’s approach.

Whether you’re creating original content, sourcing photographs or shooting your own always consider how it will impact your audience.

How do you stand out from your competitors? Do certain types of visual posts work better for you than others?

The refusal to do anything that isn’t free, in an era where more and more services are finally looking for revenue from the service they provide, is going to leave you in the lurch in the long run. You must take your business and brand seriously enough to put some dollars behind it.

Facebook now boasts more video views per month than YouTube, but is it the best way for creators to get their content noticed? Here’s a quick guide to the pros and cons of posting videos on either platform.

Carlos Pacheco: "Facebook now boasts more video views per month than YouTube, but is it the best way for creators to get their content noticed? Here’s a quick guide to the pros and cons of posting videos on either platform."

Participating in group board on Pinterest can help you get more exposure on Pinterest. In order to make the boards successful for you and for the other contributors, you should be repinning on a regular basis.

For months, Pinterest has been rumored to be readying a "Buy" button that could provide the blockbuster advertising and e-commerce business the six-year-old online scrapbooking service has long been expected to unveil. Today, a top Pinterest executive revealed more about the possible plans for the first time. Tim Kendall, Pinterest's head [...]

Taking time now to have a better understanding of Promoted Pins will help you when "Buyable Pins" is launched.

"Kendall hastened to add that this capability is not yet built and for now remains “hypothetical.” However, his description was the most specific the company has yet made, and it’s clear that Pinterest aims to provide something like this to partners."

Curating images is a crucial part of branding that’s always noticed but not often considered (and by curating, I’m referring to exercising intention in the way images are laid out and organized within a group, like a Pinterest board, Instagram account, or even a blog archive). All of your images are a reflection of your brand as a whole, and putting thoughtful consideration into how these images are grouped and displayed can go a long way in making your blog or business appear professional

In the highly competitive world of digital marketing, it is critical that you stand out from the crowd.

Authority marketing (AuthorityMarketing.com) is a systematic process of building your thought leadership and integrating it with your online and offline marketing, in a way that not only helps you get noticed but will streamline your efforts in the long run.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.