Installing interactive ads in bus stops seems to be a thingnow, which is fine, so long as it doesn't involve sprinklers getting you and your electronic devices all wet while you're waiting to ride the goddamn bus.

Well, the Weather Channel broke that cardinal rule by doing just that in order to promote their new Android app.

The hook being that the app is so precise that it can predict the exact minute rain will begin to fall.

And then rain really does start to fall, inside the bus shelter, because of the sprinklers they installed. And the only one spared the soak is an actor they hired to stand there with an umbrella looking all intelligent.

As if you needed yet another reason to dislike the Weather Channel's marketing department.