The Ducks for Change fundraising campaign for disadvantaged children is being promoted by an interactive mobile app game ‘Ducks for Change: River Dash”.

Ducks for Change is a fundraising campaign by the DM Thomas Foundation for Young People (formerly known as Hilton in the Community Foundation), in which a variety of novelty toy ducks made by and donated by Eastman are sold in Hilton hotels for charity .

You can buy intrepid emergency service ducks, fairytale characters, festival-goers and more. Many of the toy ducks, in keeping with the ethos of the Foundation, reflect aspirational career choices for young people such as chef, fire fighter and pilot ducks. The sets are sold for £5 or €6, with at least £1 or €1 going to charitable courses.

The app was launched at Frank Barnes School for Deaf Children, and featured the introduction of a new duck designed by a student from the school as part of a contest sponsored by the Foundation.

Simon Sheehan, Director of DMTFYP, said:

“When we launched the first set of ducks in 2010, we had no idea just how popular they would become!

“Five years later, we have created a wide range of different ducks and sold thousands of boxes around Europe. We knew it was time for the ducks to take the next step, and a mobile game that would allow our duck fans to interact with their favourite characters seemed like the perfect choice.”

The Eastman and the Foundation relationship started in 2013, and has evolved to include product supply, marketing support and collaboration to create the new app. Ducks for Change: River Dash is the first in a series of mobile games to be developed through the collaboration. Each game will feature Ducks for Change characters as they go on a variety of adventures.

About Howard Lake

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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