In the 1960’s the “Madmen of Madison” Avenue were challenged as the age of television forever changed the advertising and marketing landscape. The arrival of color television in 1961 was rapidly becoming an integral part of the family home and engaged millions of people with captivating television shows, news as it happened and movies. The [...]

Social media is not the only marketing game in town despite a lot of social media mavens drinking the cool aid and touting it as leading advertising to the promotional promised land. Traditional marketers think that social and new media is an over hyped fad that will eventually go away and is something to be [...]