This approach to business is sometimes called the “Hollywood model.” A project is identified; a team is assembled; it works together for precisely as long as is needed to complete the task; then the team disbands. This short-­term, project-­based business structure is an alternative to the corporate model, in which capital is spent up front to build a business, which then hires workers for long-­term, open-­ended jobs that can last for years, even a lifetime. It’s also distinct from the Uber-­style “gig economy,” which is designed to take care of extremely short-­term tasks, manageable by one person, typically in less than a day.

This method sounds really intelligent in that it would — theoretically — save a business quite a lot of money. However, as I was reading it, two things came to mind. The first: this method also sounds eerily familiar. Remember “SWAT teams” (in business)?

“In business, it means a group of ‘experts’ (often fat guys in suits) assembled to solve a problem or tackle an opportunity” says USC’s Logan.

A ‘tiger team’ is also a group of experts—specifically a bunch of tech geeks entrusted with curing your computer ills.

While it doesn’t perfectly map onto the Hollywood Model, both of these business “buzzwords” already seem to account for aspects of the Hollywood Model. It may be that the Hollywood Model will become another business fad in the same way that SWAT teams or Tigers teams was/is. Or, maybe the Hollywood Model will have staying power and it will live beyond a fad and become something as normal as the idea as working in a full-time job or a part-time job.

The second thing that came to mind upon reading about the Hollywood Model: Project Management. Granted, the last time I had formal education in PM was almost three years ago, but I don’t remember hearing/reading about this idea of a short-term team. That’s not completely fair. Yes, of course we learned about teams coming together for a short period of time, but it wasn’t written about in the same way that it was in this NYT article. I’d be interested to hear from folks in the PM-academic circles on this.

She certainly makes a good point. If we’re regulating other words that are spoken on TV because of the effect they have on younger generations, why not the word fat? I can already begin to see the argument against: “if we start regulating words like ‘fat,’ does this become a slippery slope into regulating other words?” While I understand that practically, regulating criticisms like ‘fat’ on TV might be a bit difficult, I think it’s certainly something interesting to consider.

I originally saw this clip as part of a bit from Morning Joe, but that doesn’t embed so well here, so I found a clip of Walters’ interview with Lawrence on YouTube. The actual bit I saw had some commentary from some of the folks who make regular appearances on the morning television program on MSNBC. As I said, I can’t embed that video, so take a look.

Similar to how the opinion can be understood of the “slippery slope,” the first fellow that speaks on the video that’s telling Jennifer Lawrence (and other celebrities) to ‘shut up’ because they always blame the media for everything — I don’t buy that. It’s not that the media’s at fault for everything, but as has been demonstrated, they certainly do have a large impact on the way that people feel about themselves. In particular, young and impressionable people.

As a result, someone who outright denies the possibility that the media can have an opinion on the way that young people (and even not young people!) can feel about themselves, to me, seems out of touch. To reiterate, I can see where this fellow is coming from, but putting that aside for a second, Jennifer Lawrence absolutely has a point. There’s certainly a culture of highlighting flaws that is perpetuated (not just in the media), but in our culture — and in particular, with young women. I’ve said it before, but I’ll say it again: if you haven’t yet, take the time and watch Miss Representation. It’s an important documentary that I hope will shed some light on this issue.

To be clear, I’m not implying that people, the media, or our culture are necessarily perpetuating this attitude intentionally, but that doesn’t mean that there completely innocent, either.