Al Jazeera signs a lobbying firm

Al Jazeera isn’t just looking to make headlines in the U.S. news market, the broadcasting company has hired a lobbying firm to make headway on Capitol Hill.

The media company Al Jazeera America Holdings , which recently bought Al Gore’s progressive cable news station Current TV, has brought on DLA Piper. The firm has been making the rounds in Washington, educating lawmakers about the company’s plans to be based in New York City and open bureaus across the country.

The firm’s lobbying registration states that the firm is providing “informational communications regarding client’s cable television channel.”

This isn’t the first time Al Jazeera has looked to K Street to improve its image. In the latter part of President George W. Bush’s administration, the company worked with BGR Group to help burnish its reputation.