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We've heard a lot about how the internet has transformed the entertainment industry. How people have used cheap digital technology to become do-it-yourself celebrities. And in LA, there's a pretty long list of actors, directors musicians and dancers who have hundreds of thousands of followers on social networks.

Many have sponsorship deals with major advertisers, but they're not traditional stars. You won't find them in Hollywood, but instead in Koreatown.

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Brand & Martínez, exclusively on 89.3 KPCC, 89.1 KUOR and 90.3 KVLA, captures the spirit of the West in a conversational, informal, witty style and examines the cultural issues people are buzzing about. Hosted by Madeleine Brand and A Martínez, and produced by Kristen Muller, Steve Proffitt and Sanden Totten, the show includes regular segments like Weird L.A. - highlighting a person, place or thing that you've never heard about, but probably should; Parenting on the Edge - a weekly discussion on the challenges and pitfalls of raising kids; as well as regular contributors like Luke Burbank, Rico Gagliano, Brendan Newnam and John Moe to help dissect culture, technology and business news.