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What is cloud-chasing?

Probably the most creative recreational use of e-cigarettes you’ve ever heard of. Cloud-chasers are vapers who compete in blowing the biggest clouds of vapour they possibly can.

“Cloud competitions” have emerged over the last few years, with so-called “professional” vapers headlining many of the larger events. They draw quite a crowd - known as cloud-gazers - and small-scale versions take place at plenty of local vape shops.