On emergent organization designs, future of work, and the impact of the digital era..

Sunday, February 5, 2012

The 21st Century Curator

If Web 1.0 was about
online access and Web 2.0 is about social nets, Web 3.0 will be coring down to
content that really matters. ~wrote Martin Smith in the post, Curation
- The Next Web Revolution.

As mentioned by Harold Jarche in the
slide share presentation, NetWork, the internet changed everything—in volume, velocity, virtualization and variability. And nowhere is this more evident than in the content
being created every second of every day. Take a look at this infographic which captures
what gets created on the Internet every 60 seconds very nicely: http://pinterest.com/pin/247698048225202468/.

Not surprisingly, curation has become the next buzzword
after social business. With content coming at us with the force of a tsunami
and the fury of a tornado, curators seem to have become our saviours—our sense
making guide. One post out of five I have been reading in the past few months
seem to be associated with curation or its close cousins—aggregation and
filtering. Even as I read, I was tempted to apply some of the curation
strategies and put together this post. I
like to build some context around the links because—who knows—in the Internet
world, a working link today can be a dead link tomorrow.

Curation today takes on a new meaning in the context of
technological affordance, information abundance, diminishing attention, hunger
for contextual and timely information, and constantly shifting, globally linked
landscape. In this complex and chaotic world, making sense can only be a
constant endeavour, pattern matching a crucial need. And this is what today’s
curators do—aided and inspired by technology.

I will not delve into the root of curation as traditionally
practiced by museum curators and librarians, which conferred on them the status
of an expert. And those thus anointed went on to shape the taste and
understanding of humans who arrived at their domain. For a deeper understanding
of the rise of curation, I recommend that you read Steven Rosenbaum’s Curation
Nation.

A little reflection reveals that curation is a way of life
for all of us—we are all curators. How we put our curation skills to use is
what makes us unique. We are curating when we pick the books that will adorn
our shelves; we are curating when we choose our furniture; the store keeper is
curating when s/he selects and arranges the display. We are also curating when
we choose what to share with our Facebook friends. And in each type of
curation, what comes across are unique perspectives, a sense of pattern and a
representation the curator wants the world to see. But I digress.

I want to focus on curation and the need we feel for it
today and some of the skills that make for a curator. I have also referenced
some of the posts and articles that shaped my understanding and thoughts around curation.

In the September of 2009, Rohit Bhargave wrote a post called
the Manifesto
For The Content Curator: The Next Big Social Media Job Of The Future? . I
stumbled across this quite recently. And one of the most telling sentences that
leap out from the post is this: “…By some
estimates in just a few years we will reach a point where all the information
on the Internet will double every 72 hours.” While the magnitude escapes
the capacity of our mind’s ability to comprehend, this does beg the question:
should we focus on creation or curation? How do separate the wheat from the
chaff? How do we make sense? Bhargava goes on to define a Content Curator thus:
A Content Curator is someone who continually finds,
groups, organizes and shares the best and most relevant content on a specific issue online. This then is an individual, who makes
sense of the deluge and presents it in a manner that is coherent, easily
understood and relevant.

He followed this up later with The
5 Models Of Content Curation. This post highlights the 5 potential models of
curation as he calls them, which are forms or manifestations of a curated
output. You may want to read the post for a detailed understanding, but here is
the gist of what he mentions: 1.Aggregation: Aggregation is the act of curating the most relevant information about
a particular topic into a
single location. 2.Distillation: Distillation is the act of curating information into a more simplistic format where only
the most important or relevant ideas are shared. 3.Elevation: Elevation refers to curation with a mission of identifying a larger trend or insight
from smaller daily musings posted online. 4.Mashup:
Mashups are unique curated
juxtapositions where merging
existing content is used to create a new point of view. 5.Chronology:
Chronology is a form of curation that brings together historical
information organized based on time to show an evolving understanding of
a particular topic.

Curating is also defined thus: … I mean curating in the sense of organizing,
editing, displaying, highlighting, captioning, commenting on, and all of the
activities you'd see associated with telling a specific story from your point
of view…~ in the post, Curating
Information as Content Strategy.

Aggregation is perhaps the most
frequently seen manifestation of curation because it is easier to do than the
rest. Aggregation can be automated
by setting smart filters and alerts. But while useful, it is lower on the value
chain. However, aggregation can be infused with greater depth as described in Is
Content Curation the New Black …many
of the world's top websites and blogs are largely curation-based.Lifehacker.com is a great example. There's a
smattering of their own stuff, a more substantial article mixed in here and there.
But it's largely about curating the need-to-know info in the world of, well,
life and tech hacks.

Robert Scoble’s post, the
7 needs of real time curators, lists what affordances technology and tools
should offer a curator for them to add true value—something beyond just aggregation.
Excerpt below: 1.Real-time curators need to bundle.2.Real-time curators need to reorder things.3.Real-time curators need to distribute bundles.4.Real-time curators need to editorialize.5.Real-time curators need to update their bundles.6.Real-time curators need to add participation
widgets.7.Real-time curators need to track their audience.

It is difficult to deny anymore that curation is the need of
the hour. Whether we depend on others to provide us with curated content or we
decide to become curators in our area(s) of expertise or interest, the need for
curation as a sense making and PKM activity is undeniable. This of course means
that we should at least be familiar with the basics of curation and the
technological affordances.

The next natural question then is how does one begin to
curate? And here I found Tim Kastelle’s post, Five Forms of
Filtering useful. Filtering as explained in the post, takes place in two ways—the judgement-based or human and
the mechanical. Judgement based filtering occurs at different levels—Naïve, Expert and the Network.
Mechanical filtering is driven by Heuristics
and Algorithms. Our interest and
passion can take us from being a naïve filterer to being an expert.

An expert on a topic may use any or a
combination of the curation forms mentioned above—aggregation, distillation,
elevation, mashup and chronology—to present their readers with a certain perspective
or overview. This is of course similar to the PKM model suggested by
Harold Jarche.

For effective curated output, pattern
recognition is essential. A good curator sees patterns before others, can
connect the dots in seemingly disparate pieces of information, and can
distinguish between an important trend as opposed to a passing fad. The one
critical difference between PKM and deliberate curation—as I see it—is that he
former is inward focused even while taking place in a networked world. The latter
is deliberately outward focused with the intent of presenting a perspective or
an insight or a trend to others. The steps involved are similar while the desired
outcome may be different.

In conclusion:

How do the skills of a curator apply in an organizational
context? More than ever before, as we know. In globally distributed and
networked organizations engaged in doing complex work, where exception handling
is likely to be the norm, it is crucial for information flow to be transparent
and to have folks who can spot the patterns, connect the dots and provide that
key insight which keep an organization on the cutting edge. They may or may not
be officially conferred the title of curators. But the need is irrefutable. Probably the biggest challenge facing
organizations today is not the lack of data creation, but the lack of someone
who can connect all the floating dots—inside and outside the organization—that lead
to meaningful decisions. While some aspects can be automated—using analytics—it
still requires a human curator to recognize patterns and present the output.

Who are likely to be playing the role of key curators in an
organization? Most likely to be the community
managers! With organizations going the social business route and investing
in a social platform, community managers will soon become an essential role.
And community managers are the best placed to play the role of curators as
well. One insight I gleaned from this post by Bertrand Duperrin: Are
curators the missing thing in enterprise 2.0 approaches?Curators are focused on information flows without
thinking they’re leading or managing any community. From which I draw the
inference that curators need not be community managers, but community managers
should ideally have curation skills or work closely with curators to build a
successful community.

As Clay Shirky said here:
Curation comes up when search stops
working…[and] when people realize that it isn't just about information seeking,
it's also about synchronizing a community.

More on the specific skills we need to develop to be
effective curators in my next post.