As long as the Nets are allowing Jay-Z to call their marketing shots — what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new "urban" home — why not have him apply the full Jay-Z treatment?

Why the Brooklyn Nets when they can be the New York N———s? The cheerleaders could be the Brooklyn B——hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!