Football in China is growing, backed by a government strategy to become a “world football superpower” by 2050. We speak to Luca Adornato, Brand Development Manager of Juventus about how the club is using its J Academy brand to develop in the highly lucrative Chinese market.

"A well-presented visual identity will affect customer opinion, as it will give them an improved impression of the approach, attention and professionalism of the company and its employees."

Chief Marketing Officer (US operations). Cigna

Source: Visual Identity Management Best Practice, Edition Three

"The way you manage visual identity has to be in tune with the culture of the organisation. Ideally you need a system that is consistent but also constantly evolving."

Global Marketing Director. Ernst & Young

Source: Visual Identity Management Best Practice, Edition Three

"While we have developed a good process and system, we are always on the lookout for improvements that will fit and enhance our brand management model."

Senior Vice President, Commercial and Marketing. Holcim

Source: Visual Identity Management Best Practice, Edition Three

"There is a definite link between visual identity management and other brand management activities. Visual identity is the foundation on to which a broader brand experience is built."

Global Brand Director. Orange

Source: Visual Identity Management Best Practice, Edition Three

Strategic Brand Identity Management

The way a company manages its brand identity is a tangible reflection of the way it manages its business.

VI360 is a strategic brand identity management consultancy working for clients big and small on brand compliance, brand transition and brand identity management.

We believe in the value of straight forward and practical brand management that results in tangible benefit so that your brand identity gives the right impression of the unique qualities of your business.

Brand Compliance

Services designed to provide regular and timely insights to inform strategic brand decision making and equip teams with the tools they need to be creative whilst remaining brand compliant.