Appealing to 'emotions'

Toyota will also be showing an electric vehicle, set for launch next year, and a tiny version of the hit Prius gas-electric hybrid at the Tokyo Motor Show, but Toyoda so far has focused on the Fun-Vii. "A car must appeal to our emotions," Toyoda said at the auto show, using the Japanese term "waku waku doki doki," referring to a heart aflutter with anticipation.

Toyota will also be showing an electric vehicle, set for launch next year, and a tiny version of the hit Prius gas-electric hybrid at the Tokyo Motor Show, but Toyoda so far has focused on the Fun-Vii. "A car must appeal to our emotions," Toyoda said at the auto show, using the Japanese term "waku waku doki doki," referring to a heart aflutter with anticipation. (Reuters/Kim Kyung-Hoon)

Toyota will also be showing an electric vehicle, set for launch next year, and a tiny version of the hit Prius gas-electric hybrid at the Tokyo Motor Show, but Toyoda so far has focused on the Fun-Vii. "A car must appeal to our emotions," Toyoda said at the auto show, using the Japanese term "waku waku doki doki," referring to a heart aflutter with anticipation.Reuters/Kim Kyung-Hoon