“That spot was all about McDonald's, because they were competing to get that burger," she said.

However, Henry says advertisers now are focusing more on entertainment.

“The ads are pretty much entertainment and hopefully they sell something and more often they don't," she said.

A handful of the Super bowl commercials have already been uploaded to the internet for viewers to watch ahead of the game. Henry said the companies like Chrysler, who are known for withhold their commercials until the game, actually do better in sales.

“It’s not always those spots that get all the hype before the game that turn out to be the best," Henry said.

The average 30-second ad space during the Super Bowl sold for $4-million dollars this year. Last year, the ads went for around $3.8-million. This year's Super Bowl is expected to attract a 108-million viewers.