Pan Masala refers to a balanced mixture of betel leaf with lime, areca nut, clove, cardamom, mint, tobacco and many other ingredients. It is prepared with precise measurements so as to maintain a balance of all ingredients while keeping in mind its taste and human health. Pan Masala acts as a mouth freshener and unlike other Western synthetic pan masala which are made with chemical and petroleum ingredients, the Indian pan masala is considered safer. It is available in hygienic and attractive foil packets (sachets) and tins which are easy to store and carry.

Pan Masala acts as a mouth freshener and unlike other Western synthetic pan masala which are made with chemical and petroleum ingredients, the Indian pan masala is considered safer.

The Indian pan masala market reached a value of US$ 36.5 Crores in 2016 and is further expected to reach nearly US$ 90 Crores by 2022. The strong growth of the market can be attributed to a number of factors. As pan masala has been traditionally popular in India, it is consumed by all age groups and social classes in the region. Large population along with rising disposable incomes also provide a huge consumer base for pan masala products. Moreover, convenient packaging, easy availability, competitive marketing by manufacturers as well as the shift from tobacco to tobacco-free products have further fuelled the demand for pan masala globally. Although it has gained prominence in urban households of India, especially among adolescents, its demand is growing faster in rural households.

Various types of pan masala available in the Indian market include pan masala containing tobacco, plain pan masala, flavoured pan masala and others. Pan Masala containing tobacco dominate the market with a share of more than a half of the total market in 2016. It was followed by plain pan masala, flavoured pan masala and others.

There are a number of factors which have influenced the demand for pan masala at the global level. The primary factor is the aggressive advertising done by the manufacturers, often by roping in celebrities to endorse their products. By doing so, manufacturers promote the use of pan masala as a status symbol. Moreover, manufacturers offer pan masala in convenient and attractive packaging, which is priced differently keeping in view different economic backgrounds of the consumers. On the other hand, an increase in the disposable income of the consumers, both in the rural and urban regions, has helped expanding the consumer-base, as their expenditure is oriented towards purchasing Pan Masala. Furthermore, new products introduced with different flavours, and without tobacco, have added to its growing popularity. Owing to these factors, the market is expected to reach a value of around INR 60,198 Crores by 2023.

The global tobacco market witnessed a steady growth in recent years. The major factors driving the growth of the market are the introduction of new product range, huge investments in the R&D, lack of government regulations, etc.

A large proportion of Indian economy is agro based in which Tobacco is one of the principal cash crops. The tobacco production and its allied products’ sales in the country have played a prominent role in the development of nation’s economy. India is the ~ largest tobacco market in the world in terms of tobacco consumption. The smokeless tobacco has historically been served as a tradition in India for many decades. Presently, the smokeless tobacco is the largest tobacco product category in India. On account of the fact the majority of the Indian tobacco consuming population consumes beedis, snuff and smokeless tobacco, including gutka, khaini and zarda, the tobacco market is majorly held by chewing and beedi tobacco products. Unlike other countries such as the US, UK and others where the production of cigarettes accounted for more than ~% of total production of tobacco related products, in India, the tobacco market is majorly controlled by the production of snuffs, guthka and others.

The tobacco market in India is expected to grow at a CAGR of 6.3% over FY 2016 to FY 2020. India, being the second largest producer and third largest exporter of tobacco in the world, benefits significantly from the tobacco market in terms of revenue and employment.

The tobacco demand and consumption is very high in India, which will continue to be the key driver of growth in the market. This will be followed by demand from countries outside of India. Legal cigarettes contribute to the majority of the tax revenue compared to other tobacco products.

Cigarettes constitute the single-largest class of tobacco products offered by industry operators, accounting for a combined 90.5% of revenue in 2017. Manufactured cigarettes are made from dried or cured leaves of the tobacco plant. Cigarettes can be further segmented into whether they are marketed as global or premium brands, or whether they are marketed as discount or local brands. In highly developed and regulated markets such as the United Kingdom and Canada, demand for value cigarettes and roll-your-own tobacco products has increased at the expense of premium cigarettes. However, in certain emerging markets, demand for premium cigarettes has increased, driven primarily by rising disposable income levels and aggressive marketing by industry operators.

Small and Medium Scale Business Ideas and investment opportunities:

PAN MASALA, ZARDA, KHAINI, GUTKA, SWEET & SCENTED SUPARI

Panmasala, Zarda, Khaini, Gutka, Sweet & Scented supari now-a-days are very common demandable products. Increasing likings of people for tobacco had made their use throughout the day with rapid rise in their consumption. Gutka is the refined tobacco with catachu, chuna, Read more

ZARDA OF VARIOUS GRADES

The tobacco industry is one of the most profitable industries in the world. Tobacco companies use their enormous wealth and influence both locally and globally to market their deadly products. Even as advocacy groups and policy makers work to combat the tobacco industry’s influence, Read more

CIGARETTE

A cigarette is a small cylinder of finely cut tobacco leaves rolled in thin paper for smoking. The cigarette is ignited at one end and allowed to smolder its smoke is inhaled from the other end, which is held in or to the mouth and in some cases a cigarette holder may be used as well. Read more

GUTKHA & PAN MASALA

Pan Masala are widely used to remove bad odour of mouth and for scenting the breath in order to impart it a pleasant feeling. Pan masalas are available in the market in many different types, forms, brand, and standards. Now a days Pan Parag, Prince Gutka, Pan Mayur, Darbari type, Tambul, Read more

ZARDA

Zarda is a mixture of tobacco, lime, spices, and occasionally, silver flakes is also added to pan and chewed. The tobacco industry is one of the most profitable industries in the world. Tobacco companies use their enormous wealth and influence both locally and globally to market their deadly products. Read more

PAN MASALA

The custom of chewing breath fresheners after meals has a very long history, particularly in India. Pan Masala is a balanced mixture of betel leaf with lime, areca nut, clove, cardamom, mint, tobacco, essence and other ingredients. It is an agricultural product with herbal properties, also available in hygienic pack and pouches. Read more

BETEL NUT (SUPARI) PROCESSING

Areca nut is the nut of areca palm. Biological name of areca nut palm is Areca catechu and it is a member of the family arecaceae or palmal. It is also called betel nut, as it is usually chewed with betel leaf and lime. Betel nut is a seed of the Areca catechu, a type of palm tree. Read more

PAN MASALA, SADA, MEETHA & ZARDA

Pan Masala is a balanced mixture of betel leaf with lime, areca nut, clove, cardamom, mint, tobacco, essence and other ingredients. It is an agricultural product with herbal properties, also available in hygienic pack and pouches. It acts as a mouth freshener and unlike other Western synthetic pan masala made with chemical and petroleum ingredients, Read more

TOBACCO CULTIVATION AND PROCESSING (E O U)

In modern tobacco farming, Nicotiana seeds are scattered onto the surface of the soil, as their germination is activated by light, then covered in cold frames. In the Colony of Virginia, seedbeds were fertil with wood ash or animal manure (frequently powdered horse manure). Read more

KHAINI, ZARDA & GUTKA

Tobacco is an important commercial crop cultivated in an area of 0.4 million ha producing annually around 700 million kg of cured leaf out of which 260 M kg is Flue-Cured Virginia tobacco (cigarette type). India is the 3rd largest producer of tobacco in the world after China and Brazil. Read more

PAN MASALA, GUTKA & POUCH MAKING PLANT

Pan masala are widely used to remove bad odour of mouth and for scenting the breath in order to impart it a pleasant feeling. Pan masala are available in the market in many different types, forms, brand, and standards. The best pan masalas are made of Kuth, lime, beta nuts and other sophisticated item and perfumes. Read more

NICOTINE FROM TOBACCO WASTE

From harvesting of Tobacco to manufacture of product large quantities of waste material comprising rejected leaves, broken bits of lamina, midribs stalks & stems accumulate. Nicotine is by far the most important by-product derived from tobacco waste. In addition, may other chemicals like nicotinic acid, rutin, Read more

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