Case Studies - Slide 03

Case Studies

New Texas Rangers ownership is responsible for a remarkable organizational turnaround as the team ranks top five in nationally televised MLB games and continues to hit record attendance levels year-after-year. In 2010 and 2011, the Rangers won the American League Pennant and enjoyed back-to-back World Series appearances. As the team opened the 2012 season, it became apparent that , the time was right for a naming rights partner to gain tremendous visibility across the country.

In 2013, following the completion of a $321 million dollar renovation of Memorial Stadium, the University of California Berkeley was seeking new ways to generate desperately needed revenue for the school and its athletic department. The University found a solution to these concerns through the development of a partnership platform built around the field naming rights of Memorial Stadium with campus wide extensions, including the recently completed innovation lab.

Home to the NHL Nashville Predators, Bridgestone Arena is located in the heart of downtown Nashville, TN. As the home to country music, Nashville is not only a destination for country music superstars, but it has become a destination for the nation’s top music acts who have found a rehearsal and performance home at this prestigious destination.

When newly appointed President and CEO of the NBA Portland Trail Blazers, Chris McGowan, first arrived in November 2012, he placed a priority on streamlining business efforts, improving corporate culture, enhancing the fan experience, securing bigger and better special events, and finding a naming rights partner for the Rose Garden before the 2013-14 NBA season.

Chinese Theatres, LLC, owners of Grauman’s Chinese Theatre and Chinese 6 Theatres, was introduced to Premier Partnerships (Premier) by CIM Group upon Premier’s success in re-naming the Kodak Theatre to the Dolby Theatre in Spring 2012. Premier was hired to secure a naming rights partner for Grauman’s Chinese Theatre.

Premier Partnerships (Premier) was hired by the CIM Group (CIM), the landlord and leasing agent for Hollywood & Highland Center (H&H Center), in late 2011. Premier’s initial role was to increase commercial revenues at H&H Center by securing traditional sponsorships.

During the country’s most challenging economic times when corporations were freezing their spending, Keystone Sports and Entertainment wanted to build a state of the art waterfront stadium which would be part of a 100+ acre multi-use development. Naming rights of the stadium were imperative to the team and ownerships success.

Premier was hired as the Oakland Alameda Coliseum Commission (OACC) was faced with securing a mid-term naming rights partner for the Oakland Alameda Coliseum, the nation’s oldest major sports venue, in the midst of a recession and period of uncertainty in the naming rights market.

Premier was engaged by Grand Central Terminal’s patrons, Metro North and Jones Lang LaSalle (JLL), to create a new strategic event marketing platform, as well as develop a means for funding the upcoming centennial celebration.

In 2007, San Diego State University (SDSU) approached Premier regarding a valuation of their on-campus sports and entertainment arena, Cox Arena. Opened in 1997 as Cox Arena, the arena seats 12,414 for basketball and up to 12,845 for concerts.

The NBA and WNBA needed to conduct an internal analysis of a WNBA jersey sponsorship, the first permanent game jersey sponsorship, and the first permanent game jersey sponsorship in a domestic professional sports league outside of the MLS.

The Hunt Sports Group in conjunction with the city of Frisco, Collin County, and the Frisco Independent School District, embarked on a public/private partnership to build a 117 acre professional soccer stadium and a 17 field sports park in Frisco, Texas.

In 2008, the United Soccer League’s Minnesota Thunder was undergoing a growth and development phase of their club’s history, including renovations to their National Sports Center Stadium, and the acquisition of local youth club teams.

Premier was hired in September, 2007, to represent Fieldhouse USA, a 145,000 square foot state-of-the-art indoor recreational facility in Frisco, Texas, slated to break ground in early 2008 and open to the general public in March, 2009.

A two-location youth training complex located in Bridgewater and Bellingham, MA, BCL Premier Sports was preparing got secure the final financing for the first of a chain of premium youth training complexes.

Introduce a “major-league” corporate partnership strategy and pricing in the country’s top minor-league market to responsibly support Western New York’s newest outdoor sports and entertainment venue, PAETEC Park.

The Hunt Sports Group looked to add inventory to their Pizza Hut Park rights and benefits packages to make their Naming Rights, Signature Partner, and Marketing Partner proposals more valuable to sponsors.