Samantha has over 15 years of experience in leading large, customerexperience and product innovation programs from strategy through designand execution at companies such as Ralph Lauren, Recreational Equipment,Inc.(REI), Sapient Razorfish, Microsoft and Amazon. Throughout her career,Samantha has had the opportunity to lead digital transformation efforts andhas been responsible for the ideation, requirements, design and execution ofnew features and functionality that support seamless customer experiencesacross all touchpoints of the customer journey.Samantha’s passion is the intersection between humans and technology andhow to ideate, create and deliver holistic customer experiences across timeand space, physical and digital. She ties together technology, marketing andcreative throughout all touchpoints in order to provide an optimal experiencefor consumers. She advocates and designs for the creation of customerexperience strategy and architects how it ties into a company’s businessstrategy and goals. She then leads teams across the ideation, developmentand optimization lifecycle towards successful execution.Samantha has taught many graduate level courses focused on userexperience and information management at the University of Washingtonand Kent State University. She has also been fortunate to present and teachglobally on digital product design, service design and other aspects ofcustomer experience. Most recently she has spoken on topics relating toretail customer experience and human centered design for artificialintelligence.

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VIP Conference Day 2 @ 09:40

Store 4.0 – inspiration, fulfilment & a seamless experience

The changing role of stores and why tech is the driving force

Getting the basics right to allow for digital integration

AR, VR and IoT – co-creating experiences with the customer

Store design and how this builds a compelling shopping journey

Concept stores and a vision for delivering an incredible product showcase

Samantha has over 15 years of experience in leading large, customerexperience and product innovation programs from strategy through designand execution at companies such as Ralph Lauren, Recreational Equipment,Inc.(REI), Sapient Razorfish, Microsoft and Amazon. Throughout her career,Samantha has...