How Rainer59 started their print or packaging design journey

Company name

Direct Mail Printing Mini-Videos

Overview

We are a direct mail printing company that is looking to build an online list using offline print. The online list will be used to build additional credibility through email communications. The end result is to increase offline print business.

Tell us a bit about who you are and the people you reach

Direct marketers who are already familiar with direct mail printing concepts. These are high volume mailers (min. 5,000 up to 500,000) who use vendors such as ourselves to produce their direct mail campaigns. They include agencies and experienced mailers.

Requirements

This is for a lead generation postcard to drive B2B prospects to a website to subscribe to short, content-filled videos that will then be sent via autoresponders.

Most online videos tend to be too long for this audience. We have shortened them to about 3 minutes or so.

We require a double-sided 5 x 7 postcard with a place holder for postal info and prospect's address. Final art must be delivered in Adobe InDesign along with a PDF for quick reference.