Microsoft on Tuesday filed its latest argument with the U.S. Patent and Trademark Office, which included the opinions of a linguistic expert who supported the software giant's argument that the term "app store" was generic and shouldn't be trademarked by Apple.

Apple also argued that its competitors have several alternatives to using the term "app store," pointing to the fact that competitors use terms such as "marketplace" to refer to central download locations for mobile applications.

Words with the same terminal sound

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from the Jargon File version 4.0.0 circa 1996":app: /ap/ /n./ Short for `application program', as opposed to a systems program. Apps are what systems vendors are forever chasing developers to create for their environments so they can sell more boxes. Hackers tend not to think of the things they themselves run as apps; thus, in hacker parlance the term excludes compilers, program editors, games, and messaging systems, though a user would consider all those to be apps. (Broadly, an app is often a self-contained environment for performing some well-defined task such as `word processing'; hackers tend to prefer more general-purpose tools.) See killer app; oppose tool, operating system."