DAZN Originals

Posted 2nd Aug, 2018by Sportquake5 MINUTE SPORT MARKETING WEEK

DAZN, dubbed the closest thing to sport’s Netflix, has revealed plans to start creating original lifestyle content including, documentaries, talk shows and podcasts as it continues its international growth.

Recently the sports streaming service announced a landmark $1bn deal with Matchroom Boxing, to become the US broadcasting home of 32 major fights each year. Read more about the deal here.

Currently DAZN, only available in a handful of countries and is set to launch globally in September, only has the rights to boxing and martial arts – supplementing that coverage with a daily news show offering insight into the fighters lives outside of the ring.

DAZN chief executive, James Rushton, has spoken about his desire to create original content to attract more subscribers. However, the company is keen to avoid any production costs being passed onto consumers in the form of a subscription price increase.

Rushton said: “It’s about creating content that adds value but at the same time doesn’t encumber the business with additional costs that have to be passed on to consumers.”