Does capitalism promote greed? Are capitalism and altruism incompatible?​These are questions Dr. Peter Heslam, Director of Transforming Business at the University of Cambridge, discusses in his article, “Capitalism – is greed its creed?” Heslam concludes that greed is a heart problem, not a problem with capitalism. Capitalism, it seems, is an opportunity to express greed. Although his short article does not answer if capitalism is based on greed, Heslam provides some historical and Biblical perspectives on greed and the need for trust and serving others for markets to work.