One of the designers who made it happen

Winner
- dk75

This design was a late entry in the process. It showed an excellent sense of how to balance font weight and size for appealing visual emphasis in the right ways.
Unlike many entries, it also showed an appreciation for the use of this as a LOGO -- not an illustration -- that is a critical part of successful branding.
Finally, it was easy to ready at any size. That is an appreciation for scalability that -- while not requested -- is very much needed in a good design.

- Drl1

How HarmonKaslow started their logo design journey

Company name

not applicable ... I want an iconic graphic

Overview

We are a motion picture production company and would like to have a logo to represent the project we are doing.

Tell us a bit about who you are and the people you reach

Broad audience ... +40 year old ... probably male

Requirements

We are looking for something representative of the themes of Ayn Rand's "Atlas Shrugged"; a contemporary update of the image of Atlas holding up the World is one vision but we are open to other interpretations.

For example, Atlas is holding up the world and the world is made of intersecting train tracks and a train is moving across the face of the globe. Also we would like to incorporate the logo, "FROM OCEAN TO OCEAN - FOREVER" somewhere, perhaps on a pedestal. Imagination is key!

This project is ideal for artists who are intimately aware of the book (Atlas Shrugged) and has a creative / contemporary view of how Ayn Rand's vision might be embodied in a logo.

KEY IMAGERY: Railroad Tracks, Trains, Bridge, Atlas holding up the World, a shield with two T's in the Center (for Taggart Transcontinental), a bracelet made of green-blue metal, molten metal. Again, iconic and imaginative is key!

Feel free to email me at HarmonKaslow@gmail.com if you have any questions.