Project 543 tells the story of unique spots across North Carolina we hope will become some of your favorite places. Why 543? Because that’s the number of miles from Manteo, on the coast, to Murphy, in the mountains, and is traditionally considered to be the width of our state. The entries in this project are in no particular order, and we’ll add to them each week. Check in often to find inspiration for your next trip, or start planning today at VisitNC.com.

What is Project 543?

Project 543 tells the story of unique spots across North Carolina we hope will become some of your favorite places. Why 543? Because that’s the number of miles from Manteo, on the coast, to Murphy, in the mountains, and is traditionally considered to be the width of our state. The entries in this project are in no particular order, and we’ll add to them each week. Check in often to find inspiration for your next trip, or start planning today at VisitNC.com.

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See the skyscraper that inspired the Empire State Building

Winston-Salem is best known for the Moravian culture on display in its historic Old Salem community. But visitors passing through downtown often look at one of the city’s skyscrapers and have a feeling they’ve seen it somewhere before. Winston-Salem’s Reynolds Building was the model for the Empire State Building, one of the world’s most iconic skyscrapers. The connection is so strong that executives from the Empire State Building sent the Reynolds Building a thank-you card on its 50th birthday. The Reynolds Building was constructed in 1929 by Shreve and Lamb, who would design the Empire State Building a few years later based on the same plans. The iconic shape of the two buildings is the same, though the Empire State Building has 102 floors whereas the Reynolds Building has 22. For nearly a century, the Reynolds Building was the home office for the R.J. Reynolds Tobacco Company. The Reynolds Building was named “Building of the Year” by the National Association of Architects, won the 1984 Art Deco Society of New York award for best restoration and was the tallest building in the South for 35 years. In 2016, Kimpton Hotels and Restaurant opened The Cardinal Hotel on the lower six floors below the luxury apartments above.