Spa Week Media Group, the country’s largest and most respected spa and wellness marketing company, proudly commemorates its 10th year of bringing affordable wellness to the masses with the Spring 2014 Event. From April 21–27, hundreds of spa, wellness, and health and fitness facilities across the United States and Canada will offer full-service treatments at the major discount of $50 each. Featured services are valued at anywhere from $100 to $500.

Launched in 2004 by founder Cheryl Reid, the first Spa Week Event took place in New York City with just two dozen spas participating. The goal was simple: make spa visits affordable by offering full-service treatments, normally costing hundreds of dollars, for just $50 each. Now entering its tenth year, Spa Week boasts hundreds of spa and wellness participants across North America and has become the most comprehensive way to engage consumers in the health and wellness lifestyle. A true pioneer, the biannual Spa Week Events have singlehandedly paved the way for over 1.5 million people to experience a spa visit in the past decade.

According to the International Spa Association, 72% of spa-goers are now influenced by stress in their decision to visit a spa while 88% of all spa-goers said that spas improve their health and well-being. No longer classified as luxuries, spa visits are now viewed as necessities as more people are taking control of their own health and well-being. Recent years have shown an explosion of medical evidence about the proven health benefits of spa visits, creating higher consumer demand to easily (and affordably) obtain spa and wellness services. By heavily discounting such costly services on the grand scale, Spa Week is to thank for educating and evolving consumer expectations of the spa from a coveted indulgence to real, functional health and wellness.

“It’s been an amazing journey so far. When I look back 10 years ago when the Spa Week brand was born, I never thought I’d be celebrating such success a decade later,” said Cheryl Reid, CEO and founder of Spa Week Media Group. “I never dreamt that the Spa Week franchise would be embraced the way it has. The response has been both overwhelming and humbling, and we plan to keep in alignment with our initial goal of driving more and more people to the spa for decades to come.”

In honor of this milestone, Spa Week’s Spring 2014 Event will present spa-goers with even more cities, spa and wellness locations and treatment options to choose from than ever before. In addition, Spa Week will celebrate its 10th birthday by offering exclusive, centennial themed promotions and giveaways via SpaWeek.com and its social media channels. Consumers should visit www.spaweek.com as early as possible to view the directory of spa and wellness participants and their $50 offerings. It is recommended that interested spa-goers book their appointments early in advance to ensure their desired treatment times.