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Kamson Corporation Launches Property Centric's Local Search EngineKamson Corporation (www.kamson.net) has deployed Property Centric's (www.propertycentric.com) local search engine technology at the web sites of 14 of its apartmentcommunities located throughout southern New Jersey, greater Philadelphia and Bucks County,PA. Specifically, as part of a firm-wide initiative to more aggressively leverage the web as aleasing and ancillary revenue tool, Kamson is the first multifamily owner/property manager in theeastern U.S. to introduce a local search engine on its community web sites that allows tenants andother area residents to perform searches for local goods and services that fall into as many as 120of the most popular search categories.Kamson is First Property Owner/Manager on East Coast to Offer Resident Amenity at its Apartment CommunityWebsites to Bolster Firm's Web Marketing Strategy

Specifically, as part of a firm-wide initiative to more aggressively leverage the web as a leasing and ancillaryrevenue tool, Kamson is the first multifamily owner/property manager in the eastern U.S. to introduce a localsearch engine on its community web sites that allows tenants and other area residents to perform searches forlocal goods and services that fall into as many as 120 of the most popular search categories.

According to Kamson Executive Vice President Mike Beirne, "Like the hospitality and airline industries, theproperty management industry recognizes that the web has evolved well beyond a mere 'vanity play' to become astrategic business tool. We are now increasingly reliant on the web for resident communications, marketing andleasing activity. Property Centric's proprietary platform provided us with a unique and powerful amenity thatwill not only increase traffic at our apartment community web sites among our residents, but also among thoseliving within those regions who may be looking for an apartment as part of their next move."

According to Kelsey Group, which provides research, data and strategic analysis on directories, small-businessadvertising and online local media, 70% of U.S. households go online to find local businesses.

"By offering site visitors a useful local search feature, our technology will help make Kamson's web sites anInternet destination for renters, prospective renters, and area residents alike which will, over time, help bolster thecompany's natural search engine rankings on the global engines such as Yahoo and Google," explained PropertyCentric President Rob Remus. "This means Kamson can ultimately recoup monies traditionally used for paidplacement month after month, and their community web sites in those test areas will be ranked higher with everysearch for a local business or service provider."

"In addition to search engine optimization (SEO), incorporating a local search engine on our community websites will allow us to further build our brand name recognition within the region as they become authoritativedestinations for information about the regions we serve," said Beirne.

Property Centric's local search engine also offers Kamson the ability to generate ancillary revenue from localPRWeb eBooks - Anotheronline visibility tool from PRWebbusinesses that pay for placement within its search results or for banner ads on search results pages, a benefit thatthe global search engines do not offer.

Beirne, who recently authored The Property Management Toolkit published by the American ManagementAssociation, also noted, "Property Centric's industry-leading technology takes a global medium and drills it downto a local level where it can most effectively be resourced. The company also played a key role in helping usbuild our Internet marketing strategy in new directions from concept development through deployment and all theway to resident communications."

About Kamson CorporationThe Kamson Corporation, founded by Richard Kurtz and presently under the stewardship of Jeff Kurtz, is theNortheast's premier property management and ownership organization. With 82 separate locations, located inNew Jersey, New York, Pennsylvania and Connecticut, The Kamson Corporation is dedicated to providingquality housing options to all of its "Very Important People" ("VIP's"), the residents of Kamson's 16,000+ rentalunits.

About Property CentricEstablished in 2006, Property Centric is headquartered just outside Philadelphia. Property Centric providescustom-built local search engines and online marketing strategies for the multifamily property managementindustry. Property Centric is a local Internet search provider for apartment, condominium and communityassociation web sites. By generating customized and more relevant search results for site visitors, propertymanagement companies can further build their brands, acquire and retain more residents, and generate ancillaryrevenue from advertisers.

Property Centric is a subsidiary of Vortaloptics, a software development company specializing in Net-native ASPsearch solutions. Headquartered in Las Vegas, Vortaloptics provides solutions to the multifamily, education, andmedia (print & broadcast) industries, as well as the WeAreNetwork.

For more information about Property Centric, call 877.889.5500 or visitwww.propertycentric.com.

###Page 2/3If you have any questions regarding information in these press releases please contact the company listed in the press release. Our complete disclaimerappearshere.- PRWeb eBooks - Anotheronline visibility tool from PRWebContact Information

Nina DietrichProperty Centric

http://www.propertycentric.com201 493 8944

Rob Remus

Online Web 2.0 VersionYou can read the online version of this press releasehere.Page 3/3If you have any questions regarding information in these press releases please contact the company listed in the press release. Our complete disclaimerappearshere.- PRWeb eBooks - Anotheronline visibility tool from PRWeb