Experience

I design and lay out LEGO model-focussed attractions, primarily MINILAND projects. I lead the choice of actual LEGO models, interactive elements and effects for the project, and I produce the plans that the LEGO model designers, theming vendors, and contractors use to build it.

I help develop the creative brief for the project, by producing concept ranging from thumbnail sketches to theming booklets.

I help create the Show Flow, which details how we integrate interactive elements, lighting, sound, and movement to create exciting experiences for guests.

I lead our team of LEGO Model Designers to ensure the LEGO models match our plans, are built to budget, and are stunning pieces of art to behold.