A New Charter for Chief Marketing Officers

World Marketing Summit

The role of the CMO is in rapid transition. This article from Clareo partner Robert Wolcott and Kellogg School professor Mohanbir Sawhney articulates a new framework, the CMO Charter, which visually represents the six activity areas for which CMOs should be responsible or engaged to varying degrees: Customer Insights, Customer Experience, Growth, Marketing Talent, Communications and Branding. The article arose from a series of three intimate, two-day sessions with some of the world’s leading CMOs, at Clareo’s CMO Forum.