The next leap in understanding your users.

Mixpanel enables you to tie data to your users to see who they are and what they have done in
your app. See groups of users with similar activity profiles, improve your product by following
along as people experience it, or send customers a message to get their feedback.

See how it works

People analytics

It's time to get to know your users.

Our targeting system makes it easy to see groups of
users that have similar profiles. So whether you
have a few customers or millions, you'll be able to
understand exactly who is using your product.

Activity Feed

Let your customer's
actions tell their own story.

Activity Feed puts customer behavior into an event-based
timeline, so you can follow along as people experience
your product, seeing where they get stuck along the way.

Now you can test ways to improve your app for specific
segments by looking at individual customer behavior. For
example, compare the behavior of customers that
recently cancelled to see if they share similarities.

Lifetime Value

Learn how valuable your
customers are.

Revenue is the most important metric to assess your
business’s performance. Mixpanel enables you to see the
lifetime value of a customer, so you know how much you
can spend to acquire more of them while remaining
profitable. Use Mixpanel to drill down and better
understand the value of each marketing channel.

Mobile surveys

Measure what people think and how they feel.

Mixpanel already tells you what people are doing in your app but it's
always been difficult to measure what people think and feel. All you
have to do now is just ask! Surveys lets you instantly ask your customers
anything so you can finally answer the questions that have been difficult
to measure. At last, we can finally put an end to guessing what people want.
Learn more about mobile surveys

Take Actions

Get personal. Send them a message.

Now, you can empower your marketing team to take action on what they learn. Mixpanel makes
it easy to interact with your users. You can send them a message right from the platform if you
save their email address with us. It's simple, convenient, and requires no extra effort.

Getting started takes less than 10 minutes.

Mixpanel has a simple SDK you can install on every major platform including mobile.
Even if you get stuck, our smart and fast support team can help at no extra cost.