DecisionEdge Intercept Marketing employs behavioral science and the use of games and contests to improve consumer engagement by upwards of 800% over traditional practices, according to proprietary Endo Networks data. DecisionEdge Intercept Marketing enables real-time pre-screening, pre-qualification, decisioning and instant issuance to generate higher-value customer acquisition. Banks and other financial institutions can significantly increase both the quantity and the quality of new account acquisitions generated from their intercept marketing initiatives.

"For more than 10 years, TransUnion has been offering clients real-time decisioning that deploys risk, marketing and identity-management strategies for acquiring new customers and expanding existing relationships," said Craig LaChapelle, vice president of business development in TransUnion's financial services business unit. "Endo Networks provides an innovative way to extend this capability to face-to-face intercept marketing, creating a solution that is not only best in its class, but is unique in its field in terms of performance, reliability, flexibility, scalability and security."

"The ability to extend TransUnion's decisioning capabilities into the intercept, in real-time greatly reduces the time we spend pitching new products to non-prospects," said Peter Day, president and founder of Endo Networks. "This results in more time to spend with good prospects, and it also keeps us from offering applications to consumers who will be declined, preventing an unnecessary negative brand experience."

DecisionEdge Intercept Marketing can be integrated into existing bank systems a lá carte or as a comprehensive solution. In most cases, DecisionEdge Intercept Marketing can be piloted in less than 6 weeks.

About TransUnion As a global leader in credit and information management, TransUnion creates advantages for millions of people around the world by gathering, analyzing and delivering information. For businesses, TransUnion helps improve efficiency, manage risk, reduce costs and increase revenue by delivering comprehensive data and advanced analytics and decisioning. For consumers, TransUnion provides the tools, resources and education to help them manage their credit health and achieve their financial goals. Through these and other efforts, TransUnion is working to build stronger economies worldwide. Founded in 1968 and headquartered in Chicago, TransUnion reaches businesses and consumers in 33 countries around the world on five continents. www.transunion.com/business

About Endo NetworksEndo Networks is a pioneer and leader in sales force automation for retail and in-field intercept selling programs. Since 2000, Endo has been improving customer acquisition for clients across North America through digital gamification tactics and tablet computer and kiosk sales automation technology. www.endonetworks.com

"We are a custom software development, engineering firm. We specialize in cloud applications from helping customers that have on-premise applications migrating to the cloud, to helping customers design brand new apps in the cloud. And we specialize in mobile apps," explained Peter Di Stefano, Vice President of Marketing at Impiger Technologies, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.

"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.

In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...

In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.

Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself.
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"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.

What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...

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IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...

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In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...

The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location.
With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...

You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time.
In his session at 19th Cloud Expo, Mark Allen, General Manager of...

The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...

"MathFreeOn.com is a line coding platform for engineers and scientists. When they want to solve an engineering problem and they have to use software - they have to pay a lot of money for licenses - but with MathFreeOn you don't have to pay a lot of money. Just go to our site and write the code and you can check the result right away," explained Simon Lee, CMO of MathFreeOn, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Cla...

When was the last time you’ve ever heard anyone say “IT Applications & Operations”? Frankly, in my 30+ year career in IT, I don’t believe I’ve ever heard anyone use this term. The typical term we hear is IT Infrastructure & Operations. These two go together like Peanut Butter and Jelly, which tells us a lot about how we view the field of IT. For those that may not be familiar with the role of IT ...

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The holiday shopping season, a time when Americans flock to the malls or online to find those must-have gifts, is about to kick off. Kids are pouring over catalogs and compiling their wish lists, adults are looking at the Black Friday ads to find the best bargain, and retailers are hoping they don’t make the news for failure to meet customers’ expectations. Every year, retailers go into Black Frid...

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The IoT continued its toddler-like growth and stumbles in 2016. Here are five trends to look for in 2017 as the IoT enters its adolescence and how to benefit from them.
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Hewlett Packard Enterprise advanced across several fronts at HPE Discover 2016 in London, making inroads into hybrid IT, Internet of Things, and on to the latest advances in memory-based computer architecture.
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I was walking down the street in Toronto one morning juggling a large tray of Tim Horton's coffee. Standing at a busy corner, waiting for the walk signal, I overheard the following conversation:
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Cloud computing budgets worldwide are reaching into the hundreds of billions of dollars, and no organization can survive long without some sort of cloud migration strategy. Each month brings new announcements, use cases, and success stories.