Advertising Tech – TechCrunchhttps://techcrunch.com
Startup and Technology NewsSat, 10 Dec 2016 01:32:50 +0000enhourly1http://wordpress.com/https://secure.gravatar.com/blavatar/d9ea925a71f82f06a1e6224298f7fe80?s=96&d=https%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.pngAdvertising Tech – TechCrunchhttps://techcrunch.com
Facebook corrects more metrics affecting ad reach, streaming reactions, plus Like & Share countshttps://techcrunch.com/2016/12/09/facebook-corrects-more-metrics-affecting-ad-reach-streaming-reactions-plus-like-share-counts/?ncid=rss
https://techcrunch.com/2016/12/09/facebook-corrects-more-metrics-affecting-ad-reach-streaming-reactions-plus-like-share-counts/#respondFri, 09 Dec 2016 15:01:38 +0000http://techcrunch.com/?p=1426121 Facebook today announced it’s correcting a few more issues with its metrics in areas like audience estimation for ads, live video reaction counts and its Like and Share buttons. Though the fixes are referencing several of Facebook’s more high-profile products, the issues being addressed aren’t as significant as the ones Facebook identified earlier in 2016, when it discovered… Read More]]>https://techcrunch.com/2016/12/09/facebook-corrects-more-metrics-affecting-ad-reach-streaming-reactions-plus-like-share-counts/feed/0Facebook%20corrects%20more%20metrics%20affecting%20ad%20reach%2C%20streaming%20reactions%2C%20plus%20Like%20%26amp%3B%20Share%26nbsp%3Bcountsfacebook-adssarahintampaestimated-reach-copylive-video-posts-12-6graph-api-12-7Jerrick, the company that relaunched Omni, unveils a new community publishing platformhttps://techcrunch.com/2016/11/30/jerrick-the-company-that-relaunched-omni-unveils-a-new-community-publishing-platform/?ncid=rss
https://techcrunch.com/2016/11/30/jerrick-the-company-that-relaunched-omni-unveils-a-new-community-publishing-platform/#respondWed, 30 Nov 2016 18:57:56 +0000http://techcrunch.com/?p=1422065 Rick Schwartz has produced some great, successful movies, including The Departed, Black Swan and Gangs of New York. But with Jerrick Media Holdings (founded with former Wall Street executive Jeremy Frommer), he’s shifting his focus to the online world. Schwartz explained the move by saying he’d “noticed that it was harder and harder to get people to go into theaters… Read More]]>https://techcrunch.com/2016/11/30/jerrick-the-company-that-relaunched-omni-unveils-a-new-community-publishing-platform/feed/0Jerrick%2C%20the%20company%20that%20relaunched%20Omni%2C%20unveils%20a%20new%20community%20publishing%26nbsp%3BplatformVocalanthhaVocal screenshotKnotch has patented its color-based feedback systemhttps://techcrunch.com/2016/11/29/knotch-design-patent/?ncid=rss
https://techcrunch.com/2016/11/29/knotch-design-patent/#respondTue, 29 Nov 2016 21:13:27 +0000http://techcrunch.com/?p=1421648 Knotch promises marketers a better way to collect user feedback about the effectiveness of their sponsored content. Now it’s announcing that it has received a design patent for its approach. Basically, when a sponsored article uses Knotch, a survey question pops up at the end, which is supposed to help advertisers assess your state of mind after reading the article. The big difference… Read More]]>https://techcrunch.com/2016/11/29/knotch-design-patent/feed/0Knotch%20has%20patented%20its%20color-based%20feedback%26nbsp%3BsystemKnotchanthhaSprinklr acquires Little Bird, a tool for finding experts on anything via Twitterhttps://techcrunch.com/2016/11/17/sprinklr-acquires-littlebird-a-tool-for-finding-experts-on-anything-via-twitter/?ncid=rss
https://techcrunch.com/2016/11/17/sprinklr-acquires-littlebird-a-tool-for-finding-experts-on-anything-via-twitter/#respondThu, 17 Nov 2016 15:09:47 +0000http://techcrunch.com/?p=1417596 New York marketing tech firm Sprinklr has acquired Portland-based Little Bird, according to Sprinklr founder and CEO Ragy Thomas. Little Bird was founded in 2011 to help researchers quickly find the top experts and influencers on any given subject via Twitter. It raised from Mark Cuban, Jason Calacanis, Oregon Angel Fund and other individual investors $4.8 million in venture capital to build… Read More]]>https://techcrunch.com/2016/11/17/sprinklr-acquires-littlebird-a-tool-for-finding-experts-on-anything-via-twitter/feed/0Sprinklr%20acquires%20Little%20Bird%2C%20a%20tool%20for%20finding%20experts%20on%20anything%20via%26nbsp%3BTwittertwitter-impressionistlorakolodnytcmarshall kirkpatrickAOL lays off 500 employees after adding 1,500 employees over the last 12 monthshttps://techcrunch.com/2016/11/17/aol-announces-layoffs-following/?ncid=rss
https://techcrunch.com/2016/11/17/aol-announces-layoffs-following/#respondThu, 17 Nov 2016 14:25:05 +0000http://tctechcrunch2011.wordpress.com/?p=1417556 AOL CEO Tim Armstrong just announced internally that there will be layoffs across AOL’s global workforce (AOL is TechCrunch’s parent company). The company will focus on mobile, video and data across two business units — media and platforms. While the company doesn’t say exactly how many people will be affected by these layoffs, it is going to impact different teams… Read More]]>https://techcrunch.com/2016/11/17/aol-announces-layoffs-following/feed/0AOL%20lays%20off%20500%20employees%20after%20adding%201%2C500%20employees%20over%20the%20last%2012%26nbsp%3Bmonthstcdisrupt_NY16-4806romaindilletRebelmail launches an API to bring more interactivity to emailshttps://techcrunch.com/2016/11/15/rebelmail-api/?ncid=rss
https://techcrunch.com/2016/11/15/rebelmail-api/#respondTue, 15 Nov 2016 16:25:51 +0000http://techcrunch.com/?p=1416280 Rebelmail is now making its interactive email capabilities available through an API, allowing developers to take advantage of the technology and incorporate it into other applications.
The startup works with customers Airbnb, Casper and HP to help them include things like photo galleries, quizzes and purchasing capabilities in their emails — and make sure the experience works across… Read More]]>https://techcrunch.com/2016/11/15/rebelmail-api/feed/0Rebelmail%20launches%20an%20API%20to%20bring%20more%20interactivity%20to%26nbsp%3BemailsMailboxanthhaRebelmailGoogle and Facebook ban fake news sites from their advertising networkshttps://techcrunch.com/2016/11/15/google-and-facebook-ban-fake-news-sites-from-their-advertising-networks/?ncid=rss
https://techcrunch.com/2016/11/15/google-and-facebook-ban-fake-news-sites-from-their-advertising-networks/#respondTue, 15 Nov 2016 11:55:31 +0000http://tctechcrunch2011.wordpress.com/?p=1416089 While it would have been nice to tackle this issue before the election, Google and Facebook are finally taking a tiny step in order to fight back against fake news. According to multiple statements, both companies have updated their policies to ban fake news sites from using Facebook’s and Google’s advertising networks. With the U.S. election, fake news became incredibly popular… Read More]]>https://techcrunch.com/2016/11/15/google-and-facebook-ban-fake-news-sites-from-their-advertising-networks/feed/0Google%20and%20Facebook%20ban%20fake%20news%20sites%20from%20their%20advertising%26nbsp%3BnetworksBillboard AdromaindilletxAd raises $42.5M more, buys WeatherBug to boost location-specific marketinghttps://techcrunch.com/2016/11/14/xad-raises-42-5m-more-buys-weatherbug-to-boost-location-specific-marketing/?ncid=rss
https://techcrunch.com/2016/11/14/xad-raises-42-5m-more-buys-weatherbug-to-boost-location-specific-marketing/#respondMon, 14 Nov 2016 21:00:46 +0000http://techcrunch.com/?p=1415480 xAd, the ad network that serves you ads in apps and mobile web pages based on your location, is today announcing another hefty round of funding, as well as its first acquisition in the world of consumer apps to grow its audience and data set. The company has raised $42.5 million, and it’s buying WeatherBug, the popular weather app that competes with the likes of the Weather Channel… Read More]]>https://techcrunch.com/2016/11/14/xad-raises-42-5m-more-buys-weatherbug-to-boost-location-specific-marketing/feed/0xAd%20raises%20%2442.5M%20more%2C%20buys%20WeatherBug%20to%20boost%20location-specific%20marketingpin-in-mapingridlundenZuckerberg claims 99% of Facebook posts “authentic,” denies fake news there influenced electionhttps://techcrunch.com/2016/11/13/zuckerberg-claims-99-of-facebook-posts-authentic-denies-fake-news-there-influenced-election/?ncid=rss
https://techcrunch.com/2016/11/13/zuckerberg-claims-99-of-facebook-posts-authentic-denies-fake-news-there-influenced-election/#respondSun, 13 Nov 2016 19:41:37 +0000http://techcrunch.com/?p=1415299 In case you missed it, last night Mark Zuckerberg published a response to accusations that “fake news” on Facebook influenced the outcome of the U.S. election, and helped Donald Trump to win.
The CEO claimed that at least 99% of news content on Facebook was “authentic.” Zuckerberg wrote:
“Of all the content on Facebook, more than 99% of what people see is… Read More]]>https://techcrunch.com/2016/11/13/zuckerberg-claims-99-of-facebook-posts-authentic-denies-fake-news-there-influenced-election/feed/0Zuckerberg%20claims%2099%25%20of%20Facebook%20posts%20%26%238220%3Bauthentic%2C%26%238221%3B%20denies%20fake%20news%20there%20influenced%26nbsp%3BelectionMark Zuckerberg F8 2015lorakolodnytcFacebook will disable “ethnic affinity” targeting for housing, employment and credit-related adshttps://techcrunch.com/2016/11/11/facebook-sort-of-disables-ethnic-affinity-targeting/?ncid=rss
https://techcrunch.com/2016/11/11/facebook-sort-of-disables-ethnic-affinity-targeting/#respondFri, 11 Nov 2016 15:25:46 +0000http://techcrunch.com/?p=1414611 It may be tough to remember given all the discussion about the role that Facebook’s News Feed may have played in getting Donald Trump elected, but the company was also criticized recently for its “ethnic affinity” ad targeting. Today, Facebook announced that it’s making some changes. The targeting allows advertisers to focus on users whose Facebook activity… Read More]]>https://techcrunch.com/2016/11/11/facebook-sort-of-disables-ethnic-affinity-targeting/feed/0Facebook%20will%20disable%20%26%238220%3Bethnic%20affinity%26%238221%3B%20targeting%20for%20housing%2C%20employment%20and%20credit-related%26nbsp%3BadsMark ZuckerberganthhaAdobe acquires video ad company TubeMogul for $540Mhttps://techcrunch.com/2016/11/10/adobe-acquires-tubemogul/?ncid=rss
https://techcrunch.com/2016/11/10/adobe-acquires-tubemogul/#respondThu, 10 Nov 2016 14:29:12 +0000http://techcrunch.com/?p=1414205 Adobe has agreed to acquire TubeMogul, a platform for buying and measuring digital video advertising. Adobe says it will pay $14 per share, for a total acquisition price of $540 million. The addition of TubeMogul is supposed to add a strong video component to the Adobe Marketing Cloud, which already covers, search, display and social advertising (and already includes Adobe Primetime, a… Read More]]>https://techcrunch.com/2016/11/10/adobe-acquires-tubemogul/feed/0Adobe%20acquires%20video%20ad%20company%20TubeMogul%20for%26nbsp%3B%24540MTubeMogul_BeeanthhaAdam Bain departs Twitter, Anthony Noto will take over as COOhttps://techcrunch.com/2016/11/09/adam-bain-departs-twitter/?ncid=rss
https://techcrunch.com/2016/11/09/adam-bain-departs-twitter/#respondWed, 09 Nov 2016 23:00:17 +0000http://techcrunch.com/?p=1413970 Twitter just announced that Chief Operating Officer Adam Bain is departing.
Bain has been with Twitter since 2010, building the company’s ad business and becoming COO last year at the same time that founder Jack Dorsey was named CEO. Bain tweeted that he’s now “ready to change gears and do something new outside the company,” while adding, “I look at what… Read More]]>https://techcrunch.com/2016/11/09/adam-bain-departs-twitter/feed/0Adam%20Bain%20departs%20Twitter%2C%20Anthony%20Noto%20will%20take%20over%20as%26nbsp%3BCOOtwitter-transparencyanthhaTailor Brands raises $4M to have robots design logos for youhttps://techcrunch.com/2016/11/07/tailor-brands-raises-4m-to-have-robots-design-logos-for-you/?ncid=rss
https://techcrunch.com/2016/11/07/tailor-brands-raises-4m-to-have-robots-design-logos-for-you/#respondMon, 07 Nov 2016 18:25:17 +0000http://techcrunch.com/?p=1412729 For the most part, apps like Prisma depend on curated training sets to impersonate style and apply it to a new context. While this may signal that machine creativity is dead on arrival, we shouldn’t forget that even Picasso needed to attend a showing of African masks before he could push cubism into the popular lexicon. Yali Saar, CEO of Tailor Brands, believes much the same about… Read More]]>https://techcrunch.com/2016/11/07/tailor-brands-raises-4m-to-have-robots-design-logos-for-you/feed/0Tailor%20Brands%20raises%20%244M%20to%20have%20robots%20design%20logos%20for%26nbsp%3Byouproduct-biz-cardjmannes16Tailor BrandsNot every "human-made" logo works as intended.Blippar launches self-service suite of tools so developers can build their own ARhttps://techcrunch.com/2016/11/07/blippar-launches-self-service-suite-of-tools-so-developers-can-build-their-own-ar/?ncid=rss
https://techcrunch.com/2016/11/07/blippar-launches-self-service-suite-of-tools-so-developers-can-build-their-own-ar/#respondMon, 07 Nov 2016 14:00:38 +0000http://techcrunch.com/?p=1412588 Blippar, the company that has brought a full augmented reality experience to a smartphone near you, has today announced the launch of its self-service suite of tools. This is the first time that Blippar has made its technology publicly available to developers, letting them tap into Blippar’s Computer Vision API and attach their own augmented reality experiences to real-world objects.… Read More]]>https://techcrunch.com/2016/11/07/blippar-launches-self-service-suite-of-tools-so-developers-can-build-their-own-ar/feed/0Blippar%20launches%20self-service%20suite%20of%20tools%20so%20developers%20can%20build%20their%20own%26nbsp%3BARscreen-shot-2016-11-07-at-8-42-40-amjordanrcrookFacebook will test ads on Apple TV and Rokuhttps://techcrunch.com/2016/11/04/facebook-tv-ads/?ncid=rss
https://techcrunch.com/2016/11/04/facebook-tv-ads/#respondFri, 04 Nov 2016 18:35:05 +0000http://techcrunch.com/?p=1412092 Facebook’s ad ambitions are expanding to encompass Internet-connected TVs — it will be conducting a test of its ad network on Apple TV and Roku next week. Other online ad companies (including TechCrunch-owner AOL) have explored TV advertising already. In Facebook’s case, the company will use Facebook data to target ads for A+E and Tubi TV — basically, what the… Read More]]>https://techcrunch.com/2016/11/04/facebook-tv-ads/feed/0Facebook%20will%20test%20ads%20on%20Apple%20TV%20and%26nbsp%3BRokuold televisionanthhaMarketing and optimization startup Zarget raises $6Mhttps://techcrunch.com/2016/11/03/zarget-series-a/?ncid=rss
https://techcrunch.com/2016/11/03/zarget-series-a/#respondThu, 03 Nov 2016 20:04:34 +0000http://techcrunch.com/?p=1411719 Zarget announced yesterday that it has raised $6 million in Series A funding. Co-founder and CEO Arvind Parthiban said Zarget’s goal is to build a full suite of products for small businesses to track and optimize websites — one that could be used by “a tech-savvy marketer like me, without any coding skills.” The product’s capabilities include A/B testing,… Read More]]>https://techcrunch.com/2016/11/03/zarget-series-a/feed/0Marketing%20and%20optimization%20startup%20Zarget%20raises%26nbsp%3B%246MzargetanthhaFacebook video pays offhttps://techcrunch.com/2016/11/03/facetube/?ncid=rss
https://techcrunch.com/2016/11/03/facetube/#respondThu, 03 Nov 2016 18:08:06 +0000http://techcrunch.com/?p=1411119 Mark Zuckerberg’s drive to “put video first” is also putting money in Facebook’s pockets. The more organic videos Facebook users watch, the more high-priced video ads Facebook can slip into the feed. Now Facebook’s strategy around auto-play video, paying Live content producers and offering more creative tools is helping to propel its massive revenue growth. Read More]]>https://techcrunch.com/2016/11/03/facetube/feed/0Facebook%20video%20pays%26nbsp%3Bofffacebook-video-moneyjoshscscreen-shot-2016-11-02-at-1-46-57-pmfacebook-dauWoman holding domestic product emerging from television, portraitfacebook-mtvsnapchat-videofacebook-video-adsBlocking ad blockers boosted Facebook’s desktop ad revenue 18%https://techcrunch.com/2016/11/02/add-cash-plus/?ncid=rss
https://techcrunch.com/2016/11/02/add-cash-plus/#respondWed, 02 Nov 2016 22:07:20 +0000http://techcrunch.com/?p=1411132 Facebook’s recent workaround for Adblock Plus and other ad blockers is already earning it money. On today’s blockbuster Q3 earnings call, the company said desktop ad revenue grew 18 percent year-over-year this quarter compared to around 9 percent in previous quarters, and that thwarting ad blockers was largely the cause for that boost. While Adblock Plus announced it would… Read More]]>https://techcrunch.com/2016/11/02/add-cash-plus/feed/0Blocking%20ad%20blockers%20boosted%20Facebook%26%238217%3Bs%20desktop%20ad%20revenue%26nbsp%3B18%25laptop-adblockjoshsc331tDigital ad revenue up 19 percent in first half of 2016, according to IAB reporthttps://techcrunch.com/2016/11/01/iab-2016-report/?ncid=rss
https://techcrunch.com/2016/11/01/iab-2016-report/#respondTue, 01 Nov 2016 15:20:36 +0000http://techcrunch.com/?p=1409954 Digital advertising spend increased to $32.7 billion during the first six months of 2016, according to the latest Internet Advertising Revenue Report from the Interactive Advertising Bureau (a trade group for digital publishers and advertisers). That’s up 19 percent from the same period last year, and it represents an all-time high. David Doty, the IAB’s executive vice president… Read More]]>https://techcrunch.com/2016/11/01/iab-2016-report/feed/0Digital%20ad%20revenue%20up%2019%20percent%20in%20first%20half%20of%202016%2C%20according%20to%20IAB%26nbsp%3Breportmobile paymentsanthhaMobile ad growthInstagram tests shoppable photo tagshttps://techcrunch.com/2016/11/01/instagram-shoppable-photos/?ncid=rss
https://techcrunch.com/2016/11/01/instagram-shoppable-photos/#respondTue, 01 Nov 2016 15:00:07 +0000http://techcrunch.com/?p=1409897 Instagram wants you to shop without always having to interrupt your scrolling with a browser window. That’s why today it will start showing shoppable tags on photos from 20 retail brands like Kate Spade and JackThreads to iOS users in the US. The retailers tag products in their photos, which are hidden behind a “Tap to view products” button. After selecting their product… Read More]]>https://techcrunch.com/2016/11/01/instagram-shoppable-photos/feed/0Instagram%20tests%20shoppable%20photo%26nbsp%3Btagsinstagram-shoppable1joshsckatespade-3katespade-1