STRUCTURING AN ORGANIZATION GOESBEYOND BUILDING A BRAND SITUATION ORGANIZATION FOR A COMMUNITY The economic development office of a mid-sized metro area had operated under the same identity for many years. When new leadership came in, they recognized some ambiguity in...

INNOVATOR AND MANUFACTURER OF CELL PHONE BOOSTER TECHNOLOGY SITUATION BECOMING A BIG PLAYER As a respected company, SureCall was ready to grow their market share and become a bigger player in their industry. In doing so, they recognized some inconsistencies in their...

EFFORTS MAXIMIZED BY STRATEGY SITUATION COST EFFICIENCY A well-established company, Balance of Nature found historical data that showed growth spikes during periods where they were heavily involved in radio advertising. For many months, they strategically implemented...

BUILDING NEW PERCEPTIONS SITUATION NEW DIRECTION FOR AN EVOLVING CITY A medium-sized municipality in the southwest United States had experienced tremendous growth, evolving to the point where what they were known for no longer matched who they currently were. As the...

You’ve spent a ton of time and energy thinking about your company’s brand. How you want to speak to your audiences, who they are, and what’s your company’s tone and personality. You might’ve even invested in a new logo and identity to match. You’ve also spent hours...