YouTube Shows Little Sign of Old Age

27.01.2017 17:46

On Thursday, Alphabet reported that its fourth-quarter revenue was up 22% year over year, and cited YouTube, as well as mobile search, for the performance.

eMarketer estimates that YouTube had 180.1 million US users in 2016. The US user base isn't expected to grow much—growth will be just 3.2% this year, eMarketer estimates—but that reflects the fact that it is at near saturation levels: eMarketer estimates that nearly 85% of digital video viewers are YouTube viewers. And among users of OTT services, YouTube is essentially at true saturation—over 95%.

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