- Before we cover each individual platform,I'd like to talk about the eight principles of a successfulsocial media campaign.First, you need to commit.The method of creating a strategy, and the tacticswithin the list are easy to do,but it's up to you and your team to implement them,and commit time and resources,and attention to doing it well.Next, you have to set some goals.Have clarity of goals,and have the goal setting conversationwith all the members in your organizationthat play a key role in communicationabout the organization.

Then, you must understand what you want to convey,both content and voice.You must clearly understand who your audience is,and who you're hoping to communicate withand engage with as you use the various tactics.You must know what is being said,how it will be said,and where.Finally, important is knowing who in the organizationis responsible for what piece.There must be a workflow and a policy guide in placeto guarantee that the work will flow smoothly.Creating good content is also important.

A component of your goal must always beto add value to the lives of those taking in your content.Create content that's brief, informative, original,creative, catchy, and fun.When you publish your content,make sure to reply to those that engage with your content.Also, comment and participate with others on the platformsyou've already chosen.Don't let a communication opportunity,or a response fall by the wayside.Ultimate success, is creating engagement and buzz,not just ticket sales, and dollars raised.

You must listen.Meaning that you must be in the know aboutwhat is being said about you.You must routinely search on each platformfor your organization's name, keywords in your mission,names of individuals speaking for you.You learn things said about you that are great,and others that may not be so great.But you will be aware, and able to developthe necessary response.This course is not all-inclusive.Content items are generated by you.And although these are many tools in a toolbox,your creativity is the limit.

Encourage participatory communities in eachof your platforms.And always start with the free resources,and free tactics.Maximize your efforts.If you spend the time to create it,then it's worthwhile.Always integrate the content that you generatewith all of your platforms.Put your videos in your blog posts,share you blog posts in your social media channels,include these social media posts, or blogs,in a response in your email blasts.If these principles cause you to hesitatebefore enacting them,make sure you check with organization beforehand.

If you and your organization are okay with the principles,then let's get started.

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Released

1/20/2016

Social media is a great way for nonprofits to share their mission and find potential donors. It doesn't have to cost your organization a lot of money to run effective campaigns. Olivia Uribe-Mutal shows off the best free and paid tactics for marketing nonprofits on social media platforms such as Facebook, Twitter, YouTube, and Instagram. She covers strategies for incubating online communities, sharing content, and inviting others to like and interact with your dynamic posts. Plus, get a look at the most popular social media tools and "quick win" tactics for improving your reach, no matter what your budget.