Recharging Dormant Leads

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How would you describe Marketing's pipeline generation efforts in your company?

How Can Marketing Create Pipeline Opportunities?Leads from events and advertisingLot's of contacts, few qualified leadsWell qualified leads but low conversion ratesAwesome!

Recharging Dormant Leads

Download SimplyDIRECT’s Brief – Recharging Dormant Leads

These leads are apparent dead-ends, not engaging beyond their initial ‘opting-in’ when they self-identified by downloading a white paper, attending a webinar, or via other lead-nurturing tactics. In fact, Marketo cites that on average, between 25-50% of contacts on these lists fall into the ‘inactive’ category—people who “have raised their hand in the past, either through showing intent, engagement, or making a prior purchase.”