“[S]tarting today, you and your friends and your family and your coworkers can get covered, too. Just visit healthcare.gov, and there you can compare insurance plans, side by side, the same way you’d shop for a plane ticket on Kayak or a TV on Amazon.

She told community leaders the public needs to be reminded that the website does not function like Amazon.com, where customers are used to logging on to buy a product “like a Tickle Me Elmo doll” before someone else gets it. In this case, Sebelius said, the service is constant and doesn’t run out.