Brand Identity

Launching his eponymous hotel company after decades of dreaming, this real estate mogul needed a brand worthy of his name.

Atlanta-based developer John Dewberry was struggling to find a branding partner who understood his unique vision as he completed his first hotel property in fashionable Charleston, South Carolina. We began by distilling the brand into a simple positioning statement that perfectly summed up its namesake… Southern bred, well-traveled. From there, we applied that special blend of Southern charm and world-class sophistication to matchbooks, marquee signage and everything in between. Building on the Dewberry brand, we also designed distinctive identities for its swanky rooftop bar (The Citrus Club) and modern Southern brasserie (Henrietta’s).