Cindy is moving into a fresh venture, taking on a leadership role in an exciting start-up software business, SellingValue.

She joins Professor Malcolm McDonald and Grant Oliver, bringing together the best experience, knowledge and pragmatism around designing quantified sales propositions that allows customers to shorten their sales cycles and grow profits.

“Selling Value is a fantastic adjunct to Futurecurve’s strategic value proposition approach, as it builds on the Proof stage of the Value Proposition Builder™ methodology in the form of quantified sales propositions,” comments Cindy.

“The time is now right for me to step into a focused area of work, helping sales professionals to quantify their value and their sales propositions. Futurecurve will continue to thrive, delivering the same best-in-class solutions and experiences that our clients have enjoyed since day one.”

Helen Blake, CEO, Futurecurve comments, “As Cindy steps across from her role of Futurecurve’s Innovation Director into the new SellingValue software business, we extend our warmest wishes and thanks. Cindy founded Futurecurve with a radical idea to create a consultancy that got to the heart of why people were in business and communicate that strongly and simply to their customers. She has pioneered strategic value proposition development and has been a driving force in Futurecurve. We know she will bring the same enthusiasm and clarity to SellingValue.”

Cindy’s coaching practice, working 1-2-1 with senior executives and business leaders, will continue to support Futurecurve’s clients.

For more details on quantified value propositions tools see SellingValue