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Abercrombie & Fitch- Get into Something Hot this Season?!

May 29, 2013

Abercrombie Blog

I own two items of clothing from Abercrombie and Fitch. One is a pair of green shorts that I have worn so much one of the buttons has fallen off and it is developing a slight hole in an area that should not ever have that issue. The other item is a button up plaid shirt. I like to pretend that it is hipster so I can justify wearing anything that might make my image seem anything less than rebellious from the uptight/preppy norm that Abercrombie projects.

I also personally like to think that I practice thoughtful consumerism. When it comes to produce I buy local as often as possible. Last year when the American public discovered that Chick-Fil-A funds anti-gay groups a rise of outrage was unleashed. I personally boycotted them, which was extremely easy considering I am a vegetarian who has never once in my life bought food from them. I was of course shocked to find that many close friends of mine, even those of the LGBT crew still bought from them. What does that say about American consumers? Are we so attached to certain products that we are able to compromise our own morals and fund them?

Of course many people make the argument that we should not judge a product based on political beliefs. In the case of Abercrombie, I feel like buying their clothes is almost like handing your lunch money over to the bully. The views held by their CEO are similar to those that I remember from corny high school movies; to be in the ‘in-crowd’ you have to have a certain look.

I have come to my own moral compromise on the subject of Abercrombie and Fitch. I do not have any plans in funding the company in the future. Their views on what is attractive are detrimental to the health and self esteem of many young and impressionable teenagers. However, I will continue to wear my already purchased clothing. I bought them consignment and we all know how Abercrombie feels about consignment anyways.

Keni Herman is a blogger, intern, cat-enthusiast, vegetarian, and ass kicking roller derby player. She can be frequently be found ranting about politics and injustice or making amazing vegan cookies.