The New Fortunoff Diamond Trade Up Plan

Thinking About "Trading Up" For A Larger Diamond or Studs?

Most diamond engagement rings and diamond studs purchased from Fortunoff are eligible for “trade-up” toward a larger or finer diamond or pair of studs. Under some limited circumstances, we also may be able to offer trade-up on a diamond purchased elsewhere.

How do I start the process?

It is most likely that we can help if you have a copy of your original purchase receipt and/or Estimate of Value for Insurance.

Please call to make an appointment with our diamond buyer or store manager, so we can give you personal service.

Bring your diamond(s) and your paperwork. We will do a visual inspection of your diamond(s) to confirm the original purchase information.

We will not unset them yet.

Your new purchase should be for at least twice the price of your original diamond(s) – excluding the mounting, which usually is not taken in at trade-up. For example, if you have diamond studs and paid $995 for them, you will need to make a new selection of diamond studs that are at least $1995.

Make your selection of the new item you wish to purchase.

When you have made your final selection, we will unset your old diamond(s) to do a final confirmation of the weight, and to make sure there is no undetected damage that would affect the final trade-in value.

When you pay for your new purchase, the price of the trade-in will be deducted, and you will pay only the difference, plus any applicable taxes.