Moniker Makes Dasani Sparkling Less Fizzy and Less Busy

Simplify and elevate. Those are the two goals of this package redesign by San Francisco-based Moniker which takes the busy and fizzy old look and replaces the graphics with cleaner type and striking abstract illustrations.

Dasani Sparkling is a naturally flavored, unsweetened and lightly carbonated water owned by Coca-Cola; it was launched in February 2014 in several flavors and unflavored.

Moniker states: “We streamlined the entire system including logo, typography, color palette and packaging to enhance shelf impact while maintaining a strong connection to the parent brand.”