An increase in the availability of live action on mobile phones and the allure of a mega-merger may have ignited a battle for football fans’ attention during the 2014 NFL season, according to the results of the ninth annual NFL sponsor awareness survey conducted by Turnkey Intelligen ...

W hen 205 million people a year are watching eSports events online, and 40,000 fill a stadium to watch one event live, there is viability to the concept of electronic sports as spectator entertainment.
While there is a debate that goes back to ...

Although most of Major League Soccer’s partners saw a decline from the record-high awareness levels they have enjoyed the past two seasons, those official sponsors were again correctly identified as such by the league’s fans at a higher rate than the companies’ rival bran ...

Predicting what brands would fare well in our eighth annual NASCAR sponsor loyalty survey would have been as risky as guessing before the season who would be the 2015 Sprint Cup Series champion.
The results were decidedly mixed in this year’s study of how well fans recognize NASCA ...

For the third consecutive season, Anheuser-Busch InBev was the most-recognized MLB sponsor among the league’s fans this year, according to the results of the eighth annual SportsBusiness Journal/Daily MLB sponsor loyalty survey, conducted by Turnkey Sports & Entertainment.
For ...