Imagine you’ve decided you need to hire a coach. Or, you’ve been told you need one. Where do you find them? How do you know which coach is right for you? Should they come with certifications or credentials? Can you expect to meet with them in person or over the phone? Maybe they’re virtual and you can chat on Skype or Zoom. Do coaches specialize in a particular area? Maybe you need a coach who is internal to your organization. Maybe you need an external coach. What do they cost? Can you guarantee confidentiality? Is your brain spinning yet?

What started as a simple request can quickly become confusing or down-right frustrating. For a lot of people, it can be easier to play a perfect round of golf than to find the perfect coach. It’s the coaching conundrum.

In this two-part series, we’ll break down choices and decisions so you have a better idea of what you should expect. In this first article, we’ll cover cost, efficacy and selection.