Responsive Service. Impressive Results.

Creating the correct test plan will determine the future of any campaign -- done properly it can save time and money, resulting in the reward of high revenue streams. Considerations Include:

Impact of seasonality

Timing and budget

Reporting of data

Financial requirements

Forecasting and inventory management

Front end and back end impact​​

The Creative Process:

Creative drives the consumer reaction and ultimate purchase decision -- it has to be persuasive and it has to deliver a message in a very short timeframe. Considerations include:

Budgeting

Format

Offer combinations

Testing platforms

Length of commercial

Impact of spokesperson

800 numbers and placement .​

Put our experience to work for you.

Direct Response Television seems simple yet it is quite complex, and requires analytical plus creative capabilities combined with an instinct for the consumer's needs. We represent extensive experience in the following areas: