Reboot is run out of a tiny office of nine people focused daily on Illinois' fiscal issues, from unpaid bills to unfunded pension debt.

"Twenty cents of every dollar we send to Springfield is going to pensions and we still have the worst funding crisis in the nation," said Doubek.

Advertising does not pay the salaries or the rent at Reboot. The site is financed by Chicago billionaires and founded by hedge fund manager Anne Dias Griffin, joined later by industrialist Lester Crown and his son James.

"They wouldn't exist but for that money," said Henry Bayer, AFSCME 31.

Union leader Henry Bayer suspects Reboot is another attempt by the super-rich to build public contempt for workers and government.

"They want to wipe out unions in the country and they want to diminish government in this country because they don't want to pay their share of the taxes," said Bayer.

"They started this organization which is run independently and the editorial viewpoints and decisions that we choose to take are our own," said Doubek.

Reboot's newest feature is called "Soundoff." It will link users to the e-mail of their favorite, or least favorite, politicians.

"And then, let all your friends know on social media that you did that so they can join you," said Doubek.

Ms. Doubek says her website's wealthy owners are no more involved in daily newsroom operations than wealthy owners of other media. She also conceded that if Reboot is successful and Illinois' fiscal situation is reversed, the website could put itself out of business.