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It's hard to imagine someone not recognizing Oprah Winfrey — but that's exactly what happened when the talk show host attempted to purchase a $35,000 Tom Ford bag at Trois Pommes in Switzerland last month.

Speaking to Entertainment Tonight on Monday, Aug. 5, the 59-year-old star of Lee Daniels' The Butler said she was denied service because the sales clerk didn't believe she could afford such a pricey purse. "I was in Zurich the other day at a store, whose name I will not mention, and I didn't have my eyelashes on, but I was in full Oprah Winfrey gear," she recalled. "I had my little Donna Karan skirt and my little sandals and all that on, but obviously The Oprah Winfrey Show is not shown in Zurich. This doesn't happen to me unless somebody obviously doesn't know it was me."

During her solo shopping trip, Winfrey asked the clerk to show her a luxury crocodile bag. "She says to me, 'No. It's too expensive.'" Winfrey asked to see it again, but the clerk once again denied her request, saying, "'No, no, no. You don't want to see that one. You want to see this one because that one will cost too much and you will not be able to afford that.'" Winfrey then said, "'No, I really did want to see that one.' And she refused to get it!"

The clerk proceeded to show Winfrey "these other little bags," but the star was unimpressed with the other options. "One more time, I tried. I said, 'But I really do just want to see that one.' And she said, 'Oh, I don't want to hurt your feelings.' I said, 'Okay, thank you so much. You're probably right. I can't afford it.' And I walked out of the store."

After Winfrey told her BFF GayleKing about the experience, King said she would have returned to the store and caused a scene a la JuliaRoberts in Pretty Woman. The TV mogul, however, she didn't want to give the clerk commission.

"I could have had the big blowup thing and thrown down the black card and all that stuff," Winfrey said, "but why do that?"

TrudieGoetz, head of the Swiss luxury chain Trois Pommes, denies that Winfrey was discriminated against because of her race. "This is an absolute misunderstanding," she tells Us Weekly in a statement. "Any sales person would love to sell a crocodile bag. She simply explained [to Oprah] that the bag she wanted to look at was beautiful but in a very high price range and suggested lower priced models in leather, ostrich and so forth."

Goetz adds, "It was a misunderstanding. The staff member who welcomed Oprah is one of the hardest working and regularly deals with VIP clients. There was no discrimination."

In a separate statement to the BBC, Goetz said the employee in question is of Italian descent. "Of course, she speaks English, but not as well as her mother tongue," she explained. "It was a real misunderstanding." (Ironically, both Winfrey and Goetz were guests at Tina Turner's wedding celebration that same weekend.)

The Swiss Tourism Association also issued a statement saying it regrets the pain and embarrassment the experience caused Winfrey. "We are very sorry for what happened to her, of course, because we think all of our guests and clients should be treated respectfully, in a professional way," spokeswoman DanielaBaer told the Associated Press.