Hookah smoking, which most American children first became acquainted with after watching the animated Alice in Wonderland, is becoming increasingly popular among first-year college women, many of who (incorrectly) believe that hookah smoke is a relatively innocuous alternative to cigarettes.

There's a lot of baseless hysteria about college women and their sexual behaviors, but a new study reveals some data that's actually disturbing: as women spend more time in college, they're less likely to use condoms.

Chances are that if you're a woman and you're in college and you work really hard to boost your GPA, turn up regularly at all of your extra-curricular activities, and generally try to make as good on your crazy expensive investment as you can, there's a college man out there playing the latest iteration of Madden…

For the Axe ad at left, a female student's dormitory at an unidentified college was wrapped with a calendar. The South Korean ad agency that came up with it says it shows "that a new female can be met on a daily basis," with the help of Axe. [Neatorama]