How to Improve Your External Link Building Via Guest Posting

One of the things
that caused panic in the blogging world in 2014 was Matt Cutts’ announcement
that guest blogging was officially dead. Matt Cutts is a former employee of
Google and used to head the Web Spam department. He said that you should stop
using the whole guest
blog post tactic as a way to gain links for your website.

It has been about
five years since that doomsday announcement, and the pertinent question is
whether there is still hope for guest blogging. Well, there is. Guest blogging
is doing as well as ever. It is a lot of things; dead is not one of them.

Many bloggers
still use guest blogging as one of their key strategies when it comes to
building backlinks. What has died is low-quality guest blogging, where you spin
articles and then post them on sites that seem to exist solely to showcase
guest bloggers.

For those
bloggers who post high-quality guest articles, guest blogging is still a viable method of building links. In fact, it
often proves to be the most effective way to build backlinks.

If you take your
time with guest blogging and perfect the art, then, over time, it can help you
build up the authority of your domain to levels you might not have been able to
reach with other link building methods.

Driving
Traffic to Your Website with Guest Posts

Find
Guest Blogging Opportunities

The very first
step is to find guest blogging opportunities and never run out of them. One way
you can do it is by using search operators on Google. These include search terms
in the form of “[your_topic] “write for us” and other similar forms with
variables like “guest article” or “guest post” and so on. You can then take
your time to scrape the search results you get, get rid of duplicates, and then
get SEO metrics for each of these and see what results you get.

Alternatively,
you can save yourself a ton of work by using tools like Content Explorer to
find web content in your niche. Such tools offer results in the form of
different blogs that offer the kind of content you’re seeking.

Writing
High-quality Guest Posts

For starters, you can try and filter your list of candidate blogs into
those which are very popular on the one hand and those which are not very
popular. You can then look for some of the best performing content on the more
popular blogs and offer them as ideas to the lesser performing blogs. Many of
these blogs will appreciate fresh ideas for great content.

You can also look at your best content ideas that make for very long
posts. Let’s call them hero articles. You can splinter these hero articles into
smaller chunks based on their sections or chapters. You can easily change each
chapter into its own post and expound on it, thereby increasing your blog
ideas.

●
You can also take some of the
ideas you have already written about before and change the perspective on them,
even if only slightly, thereby changing the flavor of the kind of content you
offer.

These are only
some of the ideas you can use to take advantage of your content. It all boils
down to creativity and how well you take what you already have and spin it in
different ways.

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