The advent of the internet, Big Data, smartphones, and social media platforms ensured that the old guards of various sectors were dethroned, marketing included. In the present scheme of things, marketers can leverage so many digital technologies to directly address their customer. They are required to …See Original Article

'Tis the Season for Listicles: Are End-of-Year Round-Ups and Predictions Actually Valuable Content?

'Twas the week before Christmas, and all through the Internet, content marketers' inboxes and social feeds became full of articles about âThe best content marketing of 2017,â âThe top 5 influencers of 2017,â and âThe biggest content faux-pas of 2017.â There were also some of these for good measure: …See Original Article

Keeping internet open "right way" forward for India: TRAI

But in Indian context, this is the right way….because a lot is riding on the internet and therefore it is important that it is kept as an open platform,” Sharma said. To drive home the point, Sharma cited the example of a toll road where the toll operator cannot dictate which destination or route a consumer …See Original Article