Tuesday, 11 September 2007

Little Hero loves ANT!PODiUM

Little Hero is thrilled to announce their appointment as Australasian PR for ANT!PODiUM men’s and women’s collections – effective immediately.

Account Director, Rae Begley, was ANT!PODiUM London’s PR Manager 2004-2006 and is delighted to welcome the brand to her Melbourne based boutique agency. A Sydney showroom is scheduled to open in October 2007.

Following their sensational international debut, ANT!PODiUM 's 'Frilled to Meet You' collection is in Australasian stores now. Their anticipated second collection not only delivers their signature staples and laid-back cheek but also expands on the trio's eclectic experiences. In their latest offering, the label's founders Geoffrey J. Finch, Ashe Peacock and her Fremantle based sister Fenella, have clevely combined their far flung influences; from the throb of London's nightlife and the bustle of contemporary Tokyo to the dramatic isolation of the Australian outback.

Less than a year since the label’s launch ANT!PODiUM has rapidly attracted an international fan base and is currently stocked by Liberty of London, Harvey Nichols and over 65 leading stores in 11 countries. In Australia the label can be found in premium retailers including Alice Euphemia, Fat, Cactus Jam, The Corner Shop, Incu, Bam & Juju, Atlas, Blonde Venus and Blood Orange.

“Taking in eighties hip-hop and seventies Parisian chic, ANT!PODiUM's haute modern cocktail pulls off a modern and polished, not to mention commercially viable, collection. Enticing separates, easy enough to play downtown or take for a stylistic spin uptown.”

Emma Elwick, Market Editor, Vogue UK

“The humour and quirkiness of the great design is only matched by the good humour of the designers. At Liberty we are thrilled to exclusively be selling the first menswear collection by ANT!PODiUM.”

Dan Doyle, Menswear Buyer, Liberty

For further information about ANT!PODiUM or to request samples or look books, please contact:

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Little Hero is a PR, Marketing and Events agency based in Sydney with a local – scratch global - outlook. The Daily Hero celebrates our treasured stable of designers, and the greater world of fashion and pop culture. Along the way, we swing a sweet high-five to the everyday heroes that make our days a little brighter.