The uber-conference/festival South by Southwest kicked off Friday and it's very, very different than your average advertising conference mostly because, well, it's not really about advertising. SXSW (as it's called) is three shows in one. There's Interactive which deals with all things online/internet/technology and geek-related. This is where the advertising portion of the show falls and it's why I'm here as a panelists to discuss the ten or so worst social media campiagns we've seen in the past few years.

For the panel, I'll be talking about Walmart's fake blog, Wal-marting Across America, Target's Rounders, an initially no-so-forthcoming program where participants where asked to hype without disclosure and the Mentos/Diet Coke phenomenon which Mentos smartly embraced and Coke dissed...until, of course the usurped it for themselves...eight months later.