The Hershesons: the men who made hair big again

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Luke, left, and Daniel Hersheson creating a style involving the use of four hairpiecesMark Harrison

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Luke Hersheson at the Emilio de la Morena spring/summer 2013 show Jason Lloyd-Evans

Sarah Mower

Published at 4:17PM, February 16 2013

They have sparked a revolution in how women wear their hair. And their latest trick? The £15 blow-dry that doesn’t get it wet

It’s always said that hairdressing is the last thing to go when money is
tight. In the worst of times in Britain, there are figures to prove this in
buckets: current expenditure on haircare in this country is up 6 per cent to
£1.26 billion, a figure that is moving upward faster than anywhere else in
Europe. But this time around, it goes beyond the comfort buying that had
girls spending their last pennies on red lipstick in the Depression or the
Second World War. Something big has been happening to British hair in the
past five years. It’s been