Located at the pier 15, San Fransisco, the Exploratorium is
a twenty-first-century learning laboratory, an eye-opening,
always-changing, playful place to explore and tinker. For more
than forty years, they’ve built creative, thought-provoking
exhibits, tools, programs, and experiences that ignite curiosity,
encourage exploration, and lead to profound learning.

Osher West Gallery (Human Behavior) : Experiment with
thoughts, feelings, and social behavior.

Background
It is founded by Frank Oppenheimer who was a teacher in high
school. The field trips and experiments he did with his high
school students would become a blueprint for the hands-on
methods of teaching and learning he would later bring to the
Exploratorium.

Mission
Change the way the world learns.

Demographics
40% adults only and 60% adults with children.
06 | RESEARCH

South Gallery (Tinkering) : Think with your hands. A workshop
area where visitors can engage in learning thorugh making.
Bechtel Central Gallery (Seeing and Listening) : Experiment
with light and vision, color, sound and hearing, and motion and
spatial perception.
East Gallery (Living Systems) : Investigate the living world.
Many exhibits relate directly to the immediate local environment and explore different biological systems and processes.
Fisher Bay Observatory Gallery : Explore the local environment. The gallery focuses on what visitors can see in real time,
including the movement of clouds and tides, the changing
waterfront, the movement of ships, and interpretation of
oceanographic data.
Outdoor Gallery : Open your senses to this place by the Bay.
Focus is on direct interaction with the Bay environment.

research trip

Experience

Exterior and wayfinding

08 | RESEARCH

Signages

010

LOGO

linguistic modifim

EXPLORATORIUM
Museum Of Science, Art And Human Perception

012 | LOGO

EXLAB

SCART

MoSAH

EX-LAB

PHASE

sci-a

MSCIA

MOSCA

SCI-A

MoSA

Mosah

MOSA

XPLORATORIUM

MSCA

MoScA

MoSAP

MoSART

M-ScA

Xlab

MOSART

PHAM

logo sketch

logo refinement

014 | LOGO

016 | LOGO

logotype

Geogrotesque Regular
The lowercase “a” and “e” is modified to represent the idea of shifting the perception.

Phase is a twenty-first-century
learning laboratory, an eye-opening,
always-changing, playful place to explore and tinker. For more than forty years, the Phase built creative,
thought-provoking exhibits that ignite curiosity, encourage exploration,
and lead to profound learning.

at the
phase
Phase is a twenty-first-centurylearning laboratory, an
eye-opening,always-changing, playful place to explore and
tinker. For more than forty years, the Phase built creative,
thought-provoking exhibits that ignite curiosity, encourage exploration, and lead to profound learning.

exploration

Place for
Humanities,
Art, Science,
Exploration

032 | PRINT MEDIA

ticket

brochure

Front and Back

welcome!

tools, programs, and experiences that ignite curiosity,
encourage exploration, and

Place for Humanities, Art

eye-opening, always-changing, playful place to explore
and tinker. For more than forty years, we’ve built creative,
thought-provoking exhibits,

Science and Exploration

PHASE is a twenty-first-century learning laboratory, an

lead to profound learning.

Place for Humanities, Art

Science and Exploration

humanities
art
science
exploration

Saturday 10:00 a.m.–5:00 p.m.
Sunday 10:00 a.m.–5:00 p.m.

become a member
PHASE is a twenty-first-century learning laboratory, an eye-opening, always-changing, playful place to explore and tinker. For more than
forty years, we’ve built creative, thought-provoking exhibits, tools, programs, and experiences that ignite curiosity, encourage exploration, and lead to profound learning.

tours
Get the most from your Exploratorium visit with

ophy of the Exploratorium, point out the unique
features of our new Pier 15 home, and lead you
on an in-depth exploration of one of our galleries.

2014

2014
034 | PRINT MEDIA

a guided, 45-minute tour of the museum. Specially trained staff share the history and philos-

welcome!
The Phase is a twenty-first-century learning laboratory, an
eye-opening, always-changing,
playful place to explore and tinker.
For more than forty years, weâ&#x20AC;&#x2122;ve
built creative, thought-provoking
exhibits, tools, programs, and experiences that ignite curiosity, encourage exploration, and lead to
profound learning.

The Phase has six main galleries,
each focused on a different area of exploration. At the Phase,
common to all are interactive exhibits give you much to think
about. Indulge your curiosity and
discover new ways to understand
how our world works.

3
4

central
gallery

2

south
gallery

1

east
gallery

west
gallery

store

cafĂŠ

store

The arts are a fundamental
method of discovery at the
Phase. We engage artists in every
facet of our work to inspire curiosity and to further an interdisciplinary approach to seeing and
understanding the world.

museum
entrance
museum
exit

seaglass
dining

5

outdoor
gallery

main level

humanities

gallery

art

upper level

1 west gallery (osher)

a black box

2 south gallery

b tactile dome

3 central gallery (bechtel)

c forum & box office

4 east gallery

d tinkering studio

anything goes art gallery

human phenomena

art

adventure in touch

creative experimentation

films, lectures

seeing & listening

science

living systems

5 outdoor gallery

wind, water, waves

exploration

6 bay observatory (fisher)
environmental exploration

bay
observatory

6

think with your hands

ticketing

locker

exit / re-entry

information

restaurant

elevator

first aid

restroom

stairway

e exhibit development
open design workshop

f webcast studio

connect with the world

g life sciences lab

open biology workshop

036

WEBSITE

wireframe

Landing Page

038 | WEBSITE

Home Page

responsive logo to the environment

Research
As located at the pier area in San Fransisco,
the logo will show the height of the tide hourly.

Just showing the current
MHHW*
height of the tide
Mean Higher High Water
MSL
Mean Sea Level

MHHW

5.057 ft.

MS L

3.178 ft.

MLLW

-0.312 ft.

S AT, N OV 1 5 2 0 1 4 , 2 0 :3 5

MHHW

5.057 ft.

MS L

3.178 ft.

3.178 ft.

SAT, N OV 1 5 2 0 1 4 , 2 2 : 1 5

S AT, NOV 1 6 2 0 1 4 , 5 : 0 4

MH H W
MSL

5.057 ft.
4.371 ft.

MLLW

-0.312 ft.

SAT, N OV 1 5 2 0 1 4 , 2 2 : 1 5

MH4.371
H W 5.057
ft.
MSL
4.371

MH H W

5.057 ft.

MSL

-3.014 ft.

MLLW

-0.312 ft.

S AT, NOV 1 6 2 0 1 4 , 5 : 0 4

ft.
ft.

MH H W

5.057 ft.

-3.014 ft.

MLLW*
Mean Lower Low Water

040 | WEBSITE

MLLW

-0.312 ft.

MLLW

-0.312 ft.

MSL

-3.014 ft.

MLLW

-0.312 ft.

landing page

visit

SAT, N OV 15 2014, 20:35

explore

learn

join

3.178 ft.

Living Systems
Investigate the living world.

Phase

Pier 15, San Fransisco, CA, 94111

415 528 4444

ÂŠ 2014 Phase Privacy Policy

home page

visit

SAT, NOV 15 2 0 1 4 , 2 0 :3 5

MHHW

5.057 ft.

MSL

3.178 ft.

MLLW

explore

learn

join

-0.312 ft.

CALENDAR

Open your senses
to this place by the Bay.
The Outdoor Gallery

through December 2014

Tokujin Yoshioka | Formless Structure
This exhibition is the first opportunity to present a comprehensive view of his world, including new work, large-scale installations and
other work that have never been exhibited in
Japan, Tokyo.

042 | WEBSITE

It will be a vital opportunity to consider the
creation of our next generation by sharing the
scene that he "crystallizes (= gives a form to)"
and exploring his definition of the relationship
between nature and human-beings.

calendar page

visit

SAT, NOV 1 5 2 0 1 4 , 2 0 :3 5

MHHW

5.057 ft.

MSL

3.178 ft.

MLLW

explore

learn

join

-0.312 ft.

CALENDAR

2014 NOVEMBER
today

SATURDAY

events

5

6

7

arts

8

cinema

9

10

workshops

for kids

Open your senses
11
12
13
14 Bay.
15
to this
place
by the

outdoor

16

17

The Outdoor Gallery
11:00

Cinemateque:
Madness
and Mindfulness

2:00

Market Days:
Heirlooms

5:00

Off the Screen:
The Future

Full-Spectrum Science
with Ron
Hipschman:
The Science of Sound
through
December 2014

Join Phase scientist Ron Hipschman for colorful
explorations of the physical world. What is sound? How high
Tokujin Yoshioka | Formless Structure
a pitch can you hear? Can you measure the speed of sound
with a yardstick? Can two sounds add up to no sound?
This
exhibition
is the first
opportunity
presIt will be a vital opportunity to consider the
Explore
these questions
and
more in thistoresonant

ent a comprehensive view of his world, including new work, large-scale installations and
Location:
15, never
Kanbar Forum
other
workPhase,
that Pier
have
been exhibited in
Note: There
is limited capacity for this program; seating will be
Japan,
Tokyo.
made available to visitors on a first-come, first-served basis.
Admission: Included with museum admission.

creation of our next generation by sharing the
scene that he "crystallizes (= gives a form to)"
and exploring his definition of the relationship
between nature and human-beings.