Summary List

Repositioning:Marketing in an Era of Competition, Change, and Crisis

Jack Trout with Steve Rivkin

Summarized January 2010

Type: [SUMMARY]

SKU: 1102

ISBN: 0071635599

Price: $12.50

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Summary Description

Thirty years ago, Jack Trout and Al Ries brought the important business concept of “Positioning” to light in their classic best-seller, Positioning: The Battle for Your Mind -- a book that revolutionized the world of marketing. However, times have changed, and the marketplace has become a different battleground.

Competition is fiercer, consumers are savvier, and communications are faster. Once-successful companies are now in crisis mode. So how do you adapt?

In our summary of Repositioning: Marketing in an Era of Competition, Change, and Crisis, Jack Trout, with Steve Rivkin, shows you how to adapt, compete, and succeed in today’s overcrowded marketplace.

Trout is president of Trout & Partners, a worldwide marketing firm. With Ries, he has also co-authored the bestsellers Marketing Warfare and The 22 Immutable Laws of Marketing.

Rivkin is a naming expert with Trout & Partners and the co-author of three books with Trout. He is the founder of Rivkin & Associates LLC, a marketing and communications consultancy.

In Repositioning, they retool Trout's most effective positioning strategies, providing a must-have arsenal of proven marketing techniques specifically redesigned for the current business climate.