The stratospheric Google

It is interesting watching Google perching atop the pole that keep increasing in height in tandem with the search giant’s performance every month.

The rest simply watches the spectacle from varying levels on the way down, transfixed, wide-eyed, open-mouthed. For those stranded at the base level Google appears as a faint outline, seen with palms cupped over the eyes.

The actual online search market share of Google was 65.1% in the month, up from 61.84% in the same month last year. October’s figure for Google was 64.9% (61% according to comScore).

It’s not for us, the faceless ordinary searchers spread over the globe, to know just how much Google dominates the search world except when the figures are made known. However, the other search majors, Yahoo, MSN and Ask surely know that, but perhaps there is no ace in their sleeves to stop the Google juggernaut.

As is our wont, we love to speculate when anything moves up or down, more so when it moves up. Why should Google’s ascent be any different?

According to Stephen Wellman in the Information Week, Google’s search business runs on 75% profit margin. Stephen has his arguments stacked up for what he says, and you can have a look at that.

When you do that you may be left wondering if adding Google to your portfolio should be a smart act, for Stephen feels GOOG may as well touch $2000 shortly.

Will that happen? Well, only time can tell. Meanwhile, here is what Google is priced at present.