“Our own research bears out that guests overwhelmingly want both healthier options and the ability to customize the meal to their personal tastes,” she says. “For example, the Chicken Salad Bowl with flame-grilled, all-white-meat chicken, pico de gallo made fresh daily in-store, black beans, romaine lettuce mix, and 1 ounce of Chipolte Citrus Vinaigrette is less than 350 calories. In fact, of the thousands of possible combinations of freshly made ingredients, over 50 percent have less than 400 calories.

“Quick-service restaurants usually don’t customize to this level, and with prices starting at $3.99, customers see Bueno Bowls as a real value,” she adds.

Bueno Bowls build on the top-quality, freshly made ingredients that Taco Bueno is known for. Guests begin with a bed of warm cilantro-lime rice or fresh romaine salad mix. Next, protein is added, if desired, with options including flame-grilled, premium steak, all-white-meat chicken or 100 percent USDA taco beef prepared each day in every store.