Rims

Wider and lighter is better. And we invented it.

Wider rims provide more tire volume and better sidewall bracing, which give you more sure-footed traction, a cushier ride and fewer pinch flats; and our profiles are hyper-refined, for more width without the weight. So you’ll have a better ride, wherever you ride--the ProTour, World Cup downhills, XC racecourses or anyplace you put the rubber to the ground.