In the last week there were two major examples of how people-powered media can educate and mobilize people even if the mass corporate media does not report on an issue.

Media in transition

We are in the midst of an era of media transition. The corporate media is facing tremendous financial, employee and audience challenges. At the root of their problem is credibility. A 2013 Gallup poll found only 1 in 4 Americans trust television or newspaper news.

At the same time technology has given rise to a new people-powered media. People can now turn their telephones into a video outlet and their social networks into a newspaper. Cities have groups like the DC Media group, citizen activists from the occupy movement, or like the Media Mobilizing Project in Philadelphia building media teams. And, through activist organizations, news that is not covered in the media is shared widely.

New media projects like the Omidyar-Greenwald “First Look Media” will experiment with a new form of independent media, building on the multi-decade independent media that already exists. Outlets like The Real News show video from around the world and provide analysis not seen on cable or network news coverage. The Resistance Report provides video coverage of the movement and its actions. And, with Wikileaks, there are new ways for people to anonymously blow the whistle producing more news than all investigative reporting by the corporate media combined. People have a lot of credible alternatives to the corporate media. This is one reason Pew reports 31% have stopped relying on traditional media.

A Successful Revolt Outside The Media Spotlight

Sometimes the problem is not falsehoods in the media but acts of omission. An example of that has been around the Trans-Pacific Partnership (TPP). A report this week by Media Matters confirms that there has been virtually no network coverage of the TPP over six months. This is an embarrassing lack of coverage of the largest trade agreement since the WTO. It is hard to not see this as an intentional decision.

There is no question the strategy of the Obama administration was to pass the TPP without people knowing about it. A year and a half ago very few people knew about the TPP even in the activist community. But today, almost everyone who is politically active is aware and many have massively mobilized. In the last ten days Congress received nearly 600,000 emails and more than 40,000 phone calls opposing fast track trade promotion authority.

All of this has resulted in fast track trade promotion authority being seriously stalled in both Houses of Congress. In the Senate, Majority Leader Harry Reid said he has no plans for a floor vote on fast track. The new chairman of the Finance Committee, Senator Ron Wyden said he is not rushing to push fast track. In the House, there has been an uprising among Democrats against Obama’s call for fast track and Speaker John Boehner says he will not bring fast track to the House Floor without 50 Democrats publicly supporting it. The number two Democrat, Rep. Steny Hoyer, says he is “not optimistic” about a trade bill passing this year.

A mass movement against the now controversial TPP developed without any coverage in the corporate mass media. This is an important display of the power of the independent and people-powered media, perhaps like we have never seen before. A poll released this week showed cross-partisan opposition in the public with 62% of Americans saying they oppose fast track for the trade deals. The TPP was made toxic despite efforts at keeping the public ignorant.

One of the more unpopular projects the government is trying to push through on behalf of the very powerful oil industry is the Keystone XL Pipeline. To try and draw as little attention as possible to the State Department’s final environmental impact statement, the State Department released the report on the Friday night of Superbowl weekend.

In response, the people-powered movement was immediately active. Reactions poured out that night over twitter, Facebook, social media, email lists and organizational websites. The news was out – the State Department report was out, now it was up to Obama to deny the pipeline. If he fails to stop the KXL, climate justice activists said, it will be the biggest mistake of Obama’s presidency.

Obama had put forward a climate test – if the KXL significantly exacerbated the problem of carbon pollution he would not approve it. Activist commentators spread the word that the State Department report demonstrates the pipeline fails Obama’s own test. As Francis Beinecke summarized it:

“The State Department concluded that the pipeline would put heartland communities, farms, and ranches in harm’s way. It would expose thousands of critical waterways, aquifers, and wells to the threat of tar sands oil spills—spills the State Department said are much harder to clean up than conventional crude. And it would carry oil for export to foreign ports, leaving the U.S to bear all the risks.

“Most significantly, the State Department reported that the Keystone XL tar sands pipeline could accelerate climate change by pumping more carbon pollution into our air. The surge in pollution would be similar to putting up to 5.7 million extra cars on the road, the review said.”

Already, the Obama administration has announced delay, saying a decision will not be made until the president hears from the EPA, Energy Department, and other federal agencies and prepares its own report. This is probably a stall tactic to get through the mid-term elections because the President has all of the information he needs right now to reject the pipeline.

Once again an effort to keep an unpopular decision out of the news failed, not because the mass media exposed it, but because the people-powered media and movement got the word out, educated and mobilized people.

Next Test and the Future

This Tuesday there will be another test of the people-powered movement. The coalition that defeated the Internet-destroying laws SOPA and PIPA have joined together for “The Day We Fight Back” challenging NSA and other security state mass surveillance. More than 4,000 websites have signed up to participate in a web-based protest against dragnet surveillance. Banners will be published on the websites (including PopularResistance.org) leading people to take action and call and email their legislators. Stay tuned and participate. We’re expecting impressive results.

Those in the media and government are well aware that the people-powered media is a growing threat because of the Internet. There are constant battles to be fought to keep the Internet open and free so that information can flow democratically and everyone has access. A recent court decision threatens the ability to keep the Internet open, but the government still has the power to do so.

One of our main ongoing tasks is to break through the ‘official truth’ put out by the government and repeated by the corporate media. We need to break through with the actual truth, to describe reality so people know what is going on around them.

The interesting thing about the recent success we have seen is that the people-powered media is still in its infancy. People concerned about the direction of the country seem to take action organically and tell their friends, family, colleagues and Internet contacts what they have learned.

Educating each other through social media is not the whole of the movement – people also have to be mobilized in a strategic and sustained fashion acting together toward a common goal within a national strategic framework. But we should not underestimate the importance of creating our own media because building a mass movement begins with education. Activists should be aggressive in sharing information through their outlets. At Popular Resistance our daily digest provides you with news you can share in your networks to educate vast numbers of people. We need to think of ourselves as media outlets, build our networks, expand our audiences and share relevant information widely and regularly.

Well, I guess I misunderstood. NBC Nightly News does not include MSNBC — Media Matters does acknowledge that
“The overwhelming majority of these mentions (32) originated on MSNBC and aired during The Ed Show.”