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Description

Creative collaboration is at the heart of the Ruff Tung brand, inspiring a collection that empowers the contemporary woman

Casual sophistication is always the focus of our design as we draw inspiration and energy from the women we dress.

Our design ethos is to celebrate and reflect authentic women and because of this the Ruff Tung Brand has naturally evolved to be more size inclusive. Our collections are designed to flatter curves and to find the right balance between comfort & style, while remaining true to our brand heritage through the celebration of bold statement colours and prints.

So often we hear women saying that they are working towards their “ultimate goal weight” but our brand mantra has always been “live your best life now”. A positive self-image is all about confidence and we’ve come to understand how to create pieces that really work for women with curves. Our aim is for all women to experience fashion in the same way, without compromising on the ultimate fashionable look.

As designers, we’re inspired by these confident, contemporary women who live full and complex lives. Our size inclusive collection aims to empower them to do just that.