Programme Structure

The MA International Tourism Management comprises three major stages.

The foundation stage in semester 1 familiarizes students with the fundamental issues of International Tourism Studies, Research methods as well as Business Management and its international aspects. Additionally they assess their current level of subject knowledge by participating in a Business Simulation game.

Semester 2 offers advanced studies. Taking a cross-disciplinary approach, this phase provides an opportunity to deepen the participants’ expertise in Business Management and Research Methodology. In addition, the students specialize in International Tourism Management by participating in a comprehensive tourism project.

Semester 3 is the Master Thesis stage which requires in-depth empirical research in the student’s chosen area. Ideally, the thesis is based on real situations in international tourism companies or organisations.

Teaching and Learning Strategies

Teaching and learning on the Master Programme are based on three key components:

Students experience a period of intensive independent study. This allows them to progress at a speed suited to their individual needs and to work on their own initiative in areas which are of interest and value to them. Some more specific objectives of this approach are:

to introduce the students to the techniques of researching, organising and presenting the results of their work,

to stimulate critical thinking and logical analysis,

and to develop a sense of responsibility for attaining their goals.

The course content is founded on a sound theoretical basis and includes experience-based and hands-on forms of learning such as guided business simulations, case studies, project work and role plays.

A tutorial support service is offered for students on both an individual and a group basis.

Professors and Lecturers

The academic staff on the MA International Tourism Management programme are a multi-lingual and multi-disciplinary team who possess unique individual competencies derived from their broad professional and educational backgrounds. The lecturers are all respected researchers and practitioners with extensive international experience who have spent considerable time working in industry and understand at first hand the challenges posed by the global business world. Many lecturers are involved in national and international research projects and publications.

In addition to the tenured faculty staff, the faculty regularly invites lecturers from its international partner institutions and external professionals from industry, trade and the service sector to contribute to the Master Programme.