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TVNZ 7'S NEW LOCAL SERIES RAISING CHILDREN IN NEW ZEALAND STARTS TONIGHT

22 June 2011

TVNZ 7'S NEW LOCAL SERIES RAISING CHILDREN IN NEW ZEALAND STARTS
TONIGHT

TVNZ 7's new local show, Raising Children In New Zealand, about
parenting children from birth to age three, starts tonight at
7.05pm.

The ground-breaking series is based on research that confirms
the crucial importance of the first three years, will provide a
'one-stop-shop' for Kiwi parents and caregivers by combining the
knowledge and expertise of New Zealand's key child-focused
agencies.

Raising Children in New Zealand is a joint initiative between
Barnardos, Plunket, SKIP (the Family and Community Services arm of
The Ministry of Social Development), TVNZ 7 and the Lion
Foundation. The 10-part half hour series, as well as more than 40
short episodes, will provide a valuable source of practical
information covering everything from breastfeeding, postnatal
distress and how becoming a parent changes your life, to toilet
training, coping with ear infections, parenting styles and
encouraging good behaviour.

A free DVD of the series will also be distributed to all new
parents through Plunket and Barnardos and episodes will be
available to view online on TVNZ Ondemand and on a new Raising
Children website which will provide additional information and
links to other useful websites.

Featuring 18 core families, each of the 10 half-hour episodes
will also be fronted by a well-known New Zealander and will focus
on a particular age and stage of the first three years. These
celebrity parents include actress Monique Bree (Kirby on Go Girls),
sports presenter and former Silver Ferns' captain Bernice Mene, All
Black Cory Jane, TV presenter Sonia Gray and actor Kiel McNaughton
(Scotty on Shortland Street).

Raising Children is the brainchild of producer Jude Dobson, who
has been producing parenting TV shows for the past nine years.
Inspiration came from an Australian resource which has been
available to Australian parents since 2007.

"There has been a real need in New Zealand for a show like
this," says Barnardos Chief Executive, Murray Edridge. "It puts
parenting in the spotlight and highlights what a hugely important
job raising children is.

"The first three years last forever. Getting it right is hugely
important - for our children, for families and for society in
general," he says.