What are the keywords of advice you would share with anyone who needs to accelerate the introduction, adoption, and profitability of digital content and products globally in 2018? While I have been asked this question several times for the last couple of months, my answer has been very similar regardless of industry and background. Think about investing in meeting the level of authenticity and empathy that your local customers require!

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Safari Books Online announced the launch of a new app called Safari To Go, which will allow users to consume and manage all Safari Books Online content from mobile devices. The app was designed specifically for Apple and Android devices. With this app, users can pick up a reading on a mobile device from where the user left off on a desktop.

Some of the features include: grouped bookmarks, 3G and 4G optimization, synced recent views and bookmarks, and adaptive bitrate streaming for optimal video playback. This app will be available to Safari Books users free of charge and is available now.