S. Georgia Nugent, former president of Kenyon College, is leading the campaign. As part of the effort, @SmartColleges, a new Twitter feed, has been created by CIC to answer questions about a liberal arts education. "Libby and Art," a fictitious college student and counselor, are collectively representing the public face of @SmartColleges, repeating posts that have positive things to say and challenging those that do not.