Apptastic Marketing!

A smart phone and a few apps are all you need to put together some fun, engaging marketing tools for your library. Social media, videos, photo processing, memes and more, learn how you can use this little tool effectively. It doesn’t even have to be all on the library, apps allow you to get your community involved in marketing as well. An overview of some specific apps will be included.

Originally broadcast November 13, 2013.
Karen Jensen ~ Biography
Karen Jensen has been a Teen Services Librarian with a passion for marketing for 20 years. She is also the creator and administrator of Teen Librarian Toolbox, an online blog that shares book reviews, technology and marketing tips, and a general discussion of life in the library world. Together with Heather Booth she is the co-author of the upcoming Whole Teen Library Handbook, coming from ALA Editions in 2014. She has been reviewing for VOYA magazine since 2001 and you can often find her writing freelance articles there as well. She is also obsessed with her smartphone and Twitter (@tlt16).