MSSRF partnered with Qualcomm, Tata Teleservices and Astute Technology Systems for developing the Fisher Friend Mobile Application. The tool was designed after a thorough needs assessment of the fisher communities and incorporation of feedback from central stakeholders.

Upon sending a single-button-click request from an icon-based software module on mobile, fishermen gain access to vital updates on wave height, wind speed and direction, potential fishing zones, news, government schemes and market prices. All content is displayed in the local language - Tamil.

This unique application is helping fisher folk make better choices and avoid hazardous situations.It is enabling them to conduct their livelihood operations in a safe and profitable manner.