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What are the different kinds of logos?

05 Feb 2016

If you’re getting a logo designed for your brand, on of the important decisions that you have to take is about the style of the logo. Let’s take a look at the different kinds of logo styles that you could consider.

Word mark

Wordmark logos spells out company’s or brand’s name in a creative way. These are often made with custom fonts specifically created for the logo. Google, Coca-cola and IBM are some of the most recognizable wordmark logos.

We used a wordmark logo for our sister company, WowMakers.

Here are some of the wordmark logos designed on CrowdStudio.

Icon or symbolic logo

Apple and Nike have two of the most recognizable symbolic logos in the world. Such logos use a single graphic element to represent the brand, without any text.

Combination mark

Logos that only use icons may not work very well for new brands until people have become used to the symbol. For this reason, companies that want to use an icon based logo combine it with a wordmark. Such logos are called combination mark logos.

We used a combination mark for our own logo.

Some other combination mark logos created on CrowdStudio:

Lettermark

These logos represents company through brand’s first letter or the initials. You should consider these kinds of logos if the brand name is long or contains multiple words.

Organizations with long brand names often prefer lettermark logos. These are represented typographically and the combination of letters become a symbol and acts as a logo.

Emblem

Harley Davidson and Starbucks are two of the well know brands that use an emblem-style logo. Here the logo is shaped like a badge or seal and the name of the company is included inside it.

Some of the emblem-style logos designed on CrowdStudio:

Now that you know what the different kinds of logos are, you can decide which kind to use when you're looking for a new logo for your brand. If you're looking for a new logo design, you can use CrowdStudio to get the logo designed at affordable prices. Take a look at our logo design packages here.