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Endangered Species: The Corporate Intranetview commentsThe very idea that we’re still doing old-fashioned, browser-based, news-publishing intranets in the mobile era is downright antiquated. They’re no different than rotary-dial phones. And they’re going the same direction...

Marketing automation provider Aprimo has released its Digital Messaging Center, a cloud based hub for combining marketing tools with social media, analytics and CRM systems.

Aprimo announced the news at the DMA2012 conference in Las Vegas this week, and it offers real-time access to customer preferences and behavioral data from mobile, Web and integrated systems.

Another Step Toward Personalized Experience

Marketers want more information about potential customers, and putting disparate data together about the same person or company is getting easier. Harvesting tidbits from social media and using ever more powerful analytics systems is popular way of doing just that. Now companies like Teradata, Aprimo's parent company, are automating this tactic and pushing it out as an all in one, plug and play product.

The Digital Messaging Center is Aprimo's most robust integrated marketing management platform to date, and as Gartner pointed out in its eCircle buyout report, the move puts Aprimo in a good position among global digital marketing companies.

Endangered Species: The Corporate Intranetview commentsThe very idea that we’re still doing old-fashioned, browser-based, news-publishing intranets in the mobile era is downright antiquated. They’re no different than rotary-dial phones. And they’re going the same direction...

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Endangered Species: The Corporate Intranetview commentsThe very idea that we’re still doing old-fashioned, browser-based, news-publishing intranets in the mobile era is downright antiquated. They’re no different than rotary-dial phones. And they’re going the same direction...