Norman "Sailor Jerry" Collins, the father of old school tattooing, constantly sought to reinvent himself and we're no different.

After talking to their customers they have made some changes. The taste is less sweet, allowing the vanilla and natural spices to come through and the label now has the Hula Girl centre stage, reflecting the legacy of the man whose signature we bear.

Best served over ice with cola or ginger beer and a squeeze of fresh lime.

Sailor Jerry is a spiced Caribbean rum blended with natural spices. At 40% ABV it's stronger than others on the market, but goes down exceptionally smooth.

The Serves
There's only one way to drink Sailor Jerry Rum. Your own way. In the meantime, try these...

Jerry & Cola
Cuba Libre style - squeeze 2 wedges of lime into a glass and leave wedges in there. Pour over 2 measures of Sailor Jerry and top up with cola.

Santa Teresa 1796 is a unique rum, standing above its peers in both quality and process. One of the secrets to this very special rum is the age-old 'Solera' method used for centuries by Spain's brandy and sherry producers.

A careful selection of aged rum is put in the Solera, which consists of a number of rows of casks with each tier holding rums of scaling maturity. The rum to be bottled is drawn exclusively from the row resting on the floor (suelo in Spanish), which contains the oldest rums. A portion of the content of each floor barrel is drawn off, and the barrel then topped off with rums from the one directly above it, and so on.

The top tier of casks is completed with carefully aged rums, some of which are as much as 35 years old, prepared to make the long journey through the Solera to the floor barrels.

To achieve final perfection this sophisticated spirit undergoes a similar "crianza" in large French oak vats before being bottled. The rum remaining in the barrels is also known as "Mother Rum".

155 years seems long enough. So the deep, dark secret rum that Goslings has enjoyed for generations is now going public. Appropriately called Gosling's Family Reserve Old Rum, it is crafted from the same incomparable Bermuda blend that they use for their renowned Black Seal Rum. But, they leave it resting in oak barrels even longer, aging it until it has acquired an extra luscious, nuanced complexity much like a rare Scotch or Cognac. Consider it the ultimate sipping rum. A spirit this unusual deserves more than the usual bottle and label. So they lovingly take each bottle, hand label it, dip it in wax, number it, encircle it with a metal band and then place it in a straw-filled wooden box reminiscent of days past.

The flor de Cana 12 years old Centenario rum is a reddish amberin colou. It is stately and elegant, semi-sweet. Rated 90-95 and highly recommended by Wine Enthusiast in 2004, the winner of 13 International Awards, the 12 Year Centenario is history in the making.
Palate: Stately and semisweet; nougat, almond butter, molasses and sherry abound. Finishes with a peppery spice, dark caramel, and charred oak fade.

The flor de Cana 18 years old Centenario Gold is a stunning amber rum and is full-bodied, with a rich complexity of flavors and a smooth finish that stays with you, long after the swallow. The 18 year Centenario Gold rum is almost two decades in the making, and you can taste the craftsmanship and tradition in every drop. Palate: A rich entry leads to a viscous, dryish, full-bodied palate with dark chocolate, caramel, roasted nuts, and brown spice flavors. Finishes with a long, charred oak, vanilla, and burnt nut fade.

Brugal XV Reserve Exclusiva rum is distilled from fermented molasses. The blend of rums used are aged up to 8 years in used whisky and bourbon barrels.
Lots of dark fruit, roasted cashew, cinnamon with overtones of vanilla on the body give way to the slightly viscous smoky finish.

A rum of supreme quality. El Dorado Special Reserve is the finest 15 years old on the market. In this blend of select aged rums, each of the constituent rums is at least 15 years old. Some are much older. To achieve the superb colour, smooth taste and full fragant aroma, the rums are matured in 45 gallon oak casks in an ideal natural climate for ageing - within six degrees of the equator on the tropical north coast of South America. Great care has been taken with the presentation of El Dorado Special Reserve to complement the quality of this fine premium product. It is packaged in a gold-embossed presentation box illustrated with an historic maritime design, underlying Demeraras association with ancient maritime traditions.

The result of a careful selection of first class rums, aged between 3 and 10 years, Selecto is the extra-aged premium rum par excellence. First marketed in 1983, its satiny body is attributed to the blend of light and heavy rums. The ageing in hogsheads of white American oak gives it the splendour of its characteristic golden aroma, making Selecto a strong aged rum, complex on the palate and consistent to the end.

A unique concept in rum, bottled straight from the barrel at 45% ABV, skilfully combining the lightness and smoothness of a delicate classic sipping rum with the intensity and complexity of carefully aged rums.

As with all Havana Club rums, ageing is a vital part of the creation of Cuban Barrel Proof. A blend of carefully selected aged rums that compose the base for Cuban Barrel Proof. It is then "finished" in specially selected younger oak casks in order to reawaken its oak aroma and bouquet. Finally, the casks are opened and the batch of rum is sent to be bottled, straight from the barrel. The old, smooth rum is rejuvenated and acquires its robust character and rich complexity through this exclusive process.

Gold rum with a rich amber cast. This 7 year Solera aged premium rum is true to its Cuban rum heritage.
Rich aromatics with a whiff of sweet molasses and caramel.
A bouquet of creamy aromas of vanilla enhances the flavours.
Enters the palate very softly, with a lush finish, Sweetness is key, as bourbon-like wood notes highlight the flavours.
The aromatic flavours leave a trace of vanilla and caramel, with the finish a very seductive experience.

This fairtrade certified Organic rum is made from organic sugar cane from Paraguay, providing social programmes and higher income for over 800 small cane growers and their families. Aged in oak, Papagayo captures the warmth of the tropics. Rounded and smooth.

Fairtrade approved and very tasty organic rum from the remote Arroyos y Esteros province this smooth, mellow white organic rum is made from sugarcane produced by 800 small farmers who have been guaranteed a fairtrade price for their produce.

Rhum du Pere Labat 8 years old is made on the Isle de Marie0 Galante off the coast of Guadeloupe. This 8 year old golden rum has good balance between oak and fruit with toffee flavours and black fruits.

This XO Rum from Ron Zacapa has been aged in their Solera system with an age of between 6 and 25 years old. They age the rum in a combination of Bourbon, sherry and Pedro Ximenez barrels, with the final blend being finished in French oak.The Result is a rum of remarkable complexity with layer upon layer of rich deep fruit and smooth lengthy finish.

At 80% alcohol (160 Proof) many are pleasantly surprised by the complex aroma and unique taste that is converting them to the joys of STROH 80.

In addition to being the ultimate super-shooter with strong cult appeal, STROH makes fantastic cocktails, provides finishing touches to delicate deserts, pastries, in coffee tea or hot chocolate. The millions of bottles sold in over thirty countries every year are a tribute to its quality and the devotion of its followers.

ToZ White rum is a blend of aged, premium rums. Distilled in copper alembic pot and continuous stills, the rum is aged in American white oak barrels before a final polish in vintage Port casks. The rum is then gently filtered to remove colour and to give a fresh citrus character with hints of sweet raisin and vanilla.

Maturation: In American oak casks - Jim Beam, Jack Danielsand Buffalo Trace - separately by still, blended and
matured for a further six months in port barrels and then bottled.

El Dorado 8 years old rum is an exceptional medium bodied Cask Aged premium amber Rum. This superb recent addition to the El Dorado portfolio is the result of the skillful marriage by our Master Blenders of aged rums from no fewer than four of the traditional Stills preserved by Demerara Distillers, including the original Wooden Coffey Still from Enmore and the double Wooden Pot Still from Port Mourant.
This 8 Year Old rum is a complex fusion of a full flavoured, heavy bodied rum with light-to-medium bodied rums aged in bourbon oak casks creating a sumptuous smooth sipping rum which can also form the basis of memorable cocktails.

Sugar cane has been grown for many years in Nicaragua. In 1890 a company was established to develop a plantation on the Pacific Coast at Chichigalpa, an area ideal for growing cane.

In 1937 the Compania Licorera de Nicaragua SA was formed dedicated to production of fine rum. From column stills a light, delicate and fruity rum is produced, much of which is drunk young or mixed with cocktails. The rum we now offer has enjoyed extended maturation in American Oak cask and this combines additional complexity with its natural style.

Pale gold in colour, a soft tropical fruity nose combines with sweet round flavours on the palate touched with banana and soft oak. A well-balanced finish gives this rum an attractive style and makes it an ideal aperitif to enjoy as a long drink.
~ Lovely pale gold colour

This typical Canarian rum is one of the favourite blends in the Canary Islands, as it is made from distilled sugar cane juices which provide it with a neutral silky colour, producing an intense sensation.
Ideal to be served in cocktails as `mojitos.

Here it is, The RUM that invented RUM" is Mount Gay 1703. A premium Rum from a premium Rum maker that can lay claim to starting it all. Blended entirley from treasures of Mount Gay's prized reserves, each aged for 10 to 30 years, It is a master piece of perfect sumptuousness, nectar created by the oldest producer of refined rum in the world. Exceptionally luminescent, it presents a deep, rich bouqueut of oak, toffee and leather, seamlessly intertwined with mellow notes of ripe banana, candied fruits and soft spices, melting slowly into a smooth lingering finish.

Following the strict guidelines from A.O.C, La Mauny has been given the stamp of excellence from the French government. La Mauny plantation started in 1749 and is one of the oldest on Martinique. Located on the very warm southern hills of Martinique, the estate produces sugarcane with high sugar content

Some of the canes are cut by hand and they are all crushed within 24 hours to give La Maunys rhum its unique sweet flavour. This white rhum is rested for 3 months while water is gradually added to ensure a thorough marriage of flavours. This multi-award winning Agricole rhum is smooth and aromatic with notes of tropical fruit, that is an ideal basis for cocktails.

Rum Nation Panama is dark orange, recalls a vintage Macallan. The nose Alcoholic at first, giving way to exquisite aromas of molasses, liquorice and Spanish chestnuts, with sweet traces of cooked apples peeping through at the end.
Highly aromatic, with traces of liquorice and Spanish chestnuts fusing together and completing each other.
Finish The initial liquorice and molasses finish on a dry almost woody note: a spicy halo which fades slowly, delicately giving way to sweet notes of sugar cane.
Comment A wonderfully complete Rum, crafted by the Cuban masters Roneri who took their art to Panama.

Brugal 1888 is a new limited edition rum from the Domican Republic producer. As is the case of the entire Brugal family rum portfolio, Brugal 1888 is a product of skilled craftsmanship. The rums double-distillation and double-ageing, both in American white oak barrels and first fill sherry oak casks from Spain, transform the rum gradually over time, imbuing Brugal 1888 with the character and personality of a unique and contemporary rum.

Brugal 1888 is complex with a hint of spices, aromas of dried fruit and roasted coffee beans, rich and smooth to the palate with an
exceptionally long finish.

Ron Abuelo 12 years old, reflects the passion for producing the best aged rum. Sublime distillation, the best selection of white oak barrels and the passing of time under the tropical heat have resulted in this extraordinary product. Its character, softness and complexity will give satisfaction to the most sophisticated and challenging palate.

Banks 5 Island rum is a new premium white rum to the market. A sophiscated blend of Barrel-Aged rums Pot stilled Jamaican and light Trinidadian Amber rums from Guyana and Barbados Enhanced and inspired by the journeys and discoveries of Joseph Banks, a gentleman explorer, botanist and explorer. According to the neck band this is a dry Flavorful rum of unrivalled flavour and complexity in a white rum great on its own superb in your favourite cocktails.

Angostura 1824 Limited Reserve is a blend of the finest mature rums, hand-picked by the master blender from select casks. These rums are aged in charred American oak bourbon barrels for a minimum of 12 years and then skillfully hand-blended and re-casked. Upon the rum's optimum maturity it is hand-drawn, filtered and hand bottled.

The rum itself excudes a rich bronze colour with a seamlessly smooth texture and well rounded, medium to full body. The bouquet is seductively rich with aromas of sweet molasses, vanilla, honey, spice and cognac-like notes.

The palate of Angostura 1824 offers mouth-watering flavours of honey, fruit, chocolate, spices and herbs. The finish is remarkably long and flavour-packed.

Angostura 7 years old rum is a blend of light and heavy rums distilled in Angostura's five-column continuous still. The rum is aged in American Oak Bourbon barrels for between seven and ten years.

After ageing, the rum is lightly filtered through charcoal to remove impurities, but not so much as to alter the inherently rich flavour or the dark, wood induced. After blending it is returned to the barrel to allow the blend to marry.

This silky smooth rum comes into its own after a minute or so in the glass and should be first sampled neat to allow the rum to reveal its true characteristics and provenance.

Angostura 7 yr old has a pleasing dark amber hue. It is a powerful, robust and flavoursome rum. On the nose it has subtle flutterings of treacle, chocolate and a gentle smokiness, whilst on the palate it is rich, intense and powerful, with a tantalizing hint of burnt spice.

Spanish for enchantress, seductive beauty of Colombias natural landscape, the vibrant biodiversity of our Caribbean and the irreverent allure of
a nation. Hechicera (etch-ee-seh-rah) is a fine, mature rum from the beating heart of the Colombian Caribbean. A blend of gracefully matured rums, aged between 12 and 21 years in American white oak casks

Dos Maderas 5+3 years rum has spent 5 years ageing in American casks in the Carribean before being shipped to the Williams and Humbert Bodega
in Jerez, Spain. It then under goes a further ageing period of 3 years in casks which previously held Dos Cotados Palo Cortado sherry. The result is an incredibly smooth and complex rum showing toasted alomnds and hints of vanilla in the mouth.

The Bitter Truth Golden Falernum Liqueur is a potent liqueur packed with zest and spice. Enjoy this liqueur chilled on ice, with Champagne or soda as an aperitif or use it in many tiki inspired cocktail and long drink recipes.

Tasting Notes
:This rum based liqueur is rich and complex in flavour. Perfectly matched with rum, gin and other spirits brown or white, it tastes of fresh lime zest, almonds and ginger softened and enriched with vanilla and clove.

DICTADOR 12 YEARS SOLERA SYSTEM RUM is elaborate from the fermentation of mixtures of virgin honey of sugar cane, then distilled
in steel continuous column, then is aged in pre-used oak barrels by the solera method and finally is bottled under the highest quality control to
achieve the secrets contain in the flavour.

DICTADOR XO SOLERA SYSTEM RUM is elaborated from the fermentation of unique virgin honey of sugar cane, then distilled modern stainless steel pot alembic, then is aged in very high end pre-used oak barrels from Xrex.
Finally we use our new secret Solera system where new blend masters conceives with all his technology and intuition the exquisiteblend of each year, to be bottled under the highest quality control.

notes
:Starts with one of the most deep, noble mahogany-brown color with incredible dark golden lights giving a unforgettable shine in glass.
When bottle is opened a hypnotic aroma invades your mind with intricate roasted honey, Colombian coffee, royal toffee,
dark chocolate, old pale, selected mature oak and parfait roundness.
In mouth is extremely smooth and your thoughts travel to unique and exquisite starting with fudge feeling and complementing roundness with
flavors of parfait sweet Colombian coffee, dark chocolate, long consistency and a very balanced oak pale giving you the sensation of extreme quality and satisfaction balance between strength and softness.

This classic Golden rum under the Plantation rum label is from Guyana. Made from 100% molasses, this is robust and full flavoured rum with smoky notes and baked banana. A great after dinner sipping rum.

Super premium Ron Miel Honey Rum made using spirit aged for over 7 years and bottled at full strength of 30% vol. Rich and luxurious on the palate to start, with sweet honey notes. The finish is smooth and warming. The ultimate ron miel.

This is the most refreshing, fruity, aromatic white rum - blends well to make some of the worlds finest cocktails. Rum has been produced on the island of Barbados for more than 300 years, but it was not until the 1906 Rum Duty Act was passed that the industry began to develop as we know it today. Prior to this, distillation took place on many of the plantations, but the new law meant the distilleries had to obtain a licence and could sell only in bulk. Hence many of the Bridgetown trading companies became bottlers, including Martin Doorly & Co, and the growth of branded names began. Martin Doorly evolved into Doorlys Macaw Rum, and became the first bottled rum exported from the island. Doorlys rums are still famous throughout the world and are made at one of the worlds most modern rum distilleries, Foursquare Distillery.

An exceptional 47% ABV rum that has a wonderfully pungent nose, the subtle aromas of dried and candid fruit combining with the rich, powerful aromas of vanilla, spices and cane syrup with a little smokiness in the background. On the palate the characters from the aroma persist but give way to a powerful, complex combination of dark chocolate, aged dried fruit, coffee and vanilla, all with a lovely creamy mouth feel. The finish is long, warming and powerful

This rum represents the distinctively flavourful and aromatic style that made Jamaican rum famous. Containing only heavier bodied Wedderburn and medium bodied Plummer pot still distillates, famous for their notes of exotic fruits and spice and fermented using a local strain of yeast indigenous to Jamaica, Smith & Cross delivers a tour de force of flavour and complexity that historically made Jamaica Rum a cornerstone of many classic drinks. Here we offer a blend of approximately equal parts Wedderburn and Plummer, the former aged for less than a year, and the latter blended from rums that have spent between 18 months and 3 years in white oak barrels.

This rum is blended at 57% ABV ( or 100 English proof).
This was the traditional strength required by the British Royal Navy. At this proof a spill of the spirits would not prevent gunpowder from igniting.