Managing Online Incidents workshop

Ignited by silly mistakes, or amplifying reckless behaviour, the internet and social media have led to a tsunami of sudden, high profile reputational incidents. Handled well, these tend to die quickly.

However, the inherently volatile and unpredictable nature of social media, and the speed with which news and commentary move online, mean online incidents are also difficult to manage and, handled poorly, can quickly spiral into a bonafide crisis.