custom photography

Let’s face it, not everyone has an eye for photography. Professional photographers have been classically trained, spent years experimenting with different light, angles, etc. and they own the right equipment and software. They have worked hard to gain the knowledge and experience necessary to capture the moment, the feeling, the message in a photo that makes an ad or campaign not only good but great!
Next time you find yourself not just skipping over an ad in a magazine or throwing out a direct mail piece, stop and ask yourself “What grabbed my attention and made me read on?” Chances are it was due to the use of great photography!
Photography in your advertising and marketing materials can make or break your first impression with a potential customer. Remember the old saying, “A picture says a 1000 words”? Well, that has never been truer than it is today. Branding photography is a powerful tool because it can have a substantial impact on your bottom line. It’s all about understanding how to leverage your images. Studies have shown that people can recall 65% of the visual content that they see almost three days later. In comparison to about 10% of written content three days after it’s read.