Category: Lead Generation

LinkedIn is one of the best sources for lead generation. With effective use of search filters it’s possible to build up highly targeted lists of contacts within any chosen B2B niche. In this article, we take a look at an effective method for building up a targeted list of contacts using LinkedIn. Not only that […]

KPIs are due EOD. Profit and loss statements need to be generated. Budget status updates have been requested. Juggling multiple marketing campaigns is stressful. But more importantly, it’s also incredibly risky. Soon enough, you’ve depleted your budget to the last few cents, and you have nothing to show for it. Or worse, you didn’t spot […]

When you hear ‘website popup’ in a marketing context, my bet is—as a discerning marketer—you all but cringe. Surely these boxes that jump up in the middle of a screen are for low-level marketers. They’re scammy, make you lose your train of thought, nobody likes them,…you’d never use ‘em. But can you really hate popups […]

Getting new customers isn’t always cheap. That’s one of the reasons why I tell businesses to focus on customer retention. With that said, it’s impossible to retain customers if you can’t get them through your doors or to your website in the first place. If you’re a new company without an existing customer base, you’ll […]

To survive, businesses constantly need to come up with new revenue streams. While you may generate plenty of money by improving customer retention by focusing on your existing customers, you’re only getting a small piece of the pie. The companies who focus on lead generation do more than just survive—they thrive. That’s where I want you […]

When creating a website it can be months before you see the benefits of email list building as a marketing strategy. Establishing your blog as a credible info hub that gets repeat visitors is a marathon rather than a sprint. Often at the start you will have to be content with just website views as […]

It happens. Sometimes, you’re uncertain how you are going to get more site traffic to your online business. You’ve already optimised your site, posted top quality, SEO rich content, you’re running social media campaigns and pay per click but your website views remain the same…. So what’s left? Well what if i told you […]