Social Media Explorer

I had the misfortune of being home sick last week and watched daytime T.V. for the first time in years. Barely able to change the channel, I watched a lot of commercials. What I noticed was a trend in focusing on personal service and hand-crafted products. The Personal Touch Is More Important Than Ever Commercials for the Discover Card had the message that when you call, a human being will answer the phone. And that…

About the Author

Ilana Rabinowitz

Ilana Rabinowitz is the vice-president for marketing for Lion Brand Yarn and blogs about social media at Marketing Without A Net. Rabinowitz approaches marketing with an uncompromising focus on the customer and a grounding in psychology and neuroscience to understand what motivates people to make buying decisions. She believes that businesses need to develop their own media as a means of creating a branded experience for customers. She has spoken at digital marketing conferences including Web 2.0, Blogher Business and Internet Retailer. She is the author of a book about psychology, a book about mindfulness and co-author of a book about the culture of knitting. Follow her on Twitter at @ilana221.

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