Tips For Making Your Instagram Marketing Campaign Unique

Business growth depends so much on the products that you offer and the marketing strategy that you take. Not so long ago, people were buying media space, erecting billboards and sticking posters all over in a bid to promote their products. The sad part of this strategy is that you cannot know the conversion rate or the number of people you get from each campaign. Social media has since changed how people market their brands. Promotion is now real-time, and sellers can interact and engage their customers like never before. Marketing on Instagram is one of the most effective approaches that people are deploying. The following are simple tips on how to make your campaigns stand out.

Develop a theme

You may have seen or noted that there are some colors that you associate with certain brands even on social media. Every time you see a certain a color, you think about a particular brand. You can do the same for your brand, and this will make people notice your posts from far. You can decide to use your company colors or any other color as long it does not conflict with your mission and goals. Ensure that you are consistent when using these colors and make them the background of your images and videos.

Engage followers in real-time

Potential customers now have information at their fingertips, and they use what is available to make a purchase decision. Tag your active followers on your posts and encourage them to share them on their walls. Answer questions raised by customers in the comment section and also those on the inboxes. Follow and tag influencers in your field as they increase the visibility of your posts. Make follow-ups in case customers raise sensitive issues on your timeline. You can make calls or even send them emails for clarifications.

Be updated

The modern-day customer is always looking for new information and being updated makes you a star in the field. Let your customer learn about the trends and emerging issues from your Instagram account. However, ensure that what you post is related to your niche and the industry you operate in. You can use bots to automate the process of searching for influencers, following users, collecting hashtags and engaging customers. You can check of some of the best bots at SelectedBest that can save you the hustle of Instagram marketing. The features may vary from one product or plan to the other.