That's when he discovered a private equity fund owned by
Goldman
Sachs had a 16% stake. The bank then frantically began
to unload its shares.

"I think what they did was sell it to management for almost for
nothing because of their concerns about the public relations hit
of owning you know a stake in America's leading sex trafficking
website," he told CNBC today
in an interview.

Kristoff points out that Goldman has one of its managing
directors on the board of the company for four years and didn't
try to get the company to behave more responsibly.

"Well, I wish that the company were, frankly, using its stake to
try to advocate for change within the company rather than just
selling back to management. Likewise, the other private equity
investors seem to be trying to sell back to management, which
means there isn't going to be that voice for change. They
seem, understandably perhaps, to be very concerned about their
own image rather than bringing about change. I would have loved
to see them sell their stake to an anti-trafficking
organization," he said.

Watch the video here.

We think the worst part for Goldman is the chyron at the bottom:
GOLDMAN's TIES TO SEX TRAFFICKING.