Eyeing a target market of over 50 million SMEs, startups are enabling kirana stores, mobile recharge shops, pharmacies, jewellers, and other stores to maintain accounts and manage finances more efficiently

US-based venture capital firms like Tiger Global and Sequoia Capital continue to dominate startup funding, but they are very clearly giving way to Asian heavyweights like SoftBank, Beenext, Alibaba, and Tencent.

Cheeni Labs intends to run both Komparify and iReff apps independently, and believes that the smart recommendation engine of Komparify and iReff’s balance and recharge tracking technology will help in enhancing user experience.

Industry watchers have noticed clear tendencies among VC firms to go the way of depth rather than breadth, investing with dedicated focus on specific sectors rather than scattering cash around and hoping to hit the jackpot.