Why Social Media Marketing Is Important for Any Business

In many ways, business owners live in strange and decidedly contrasting times. While the economic climate continues to contract and restrict the portents for growth, for example, technology continues to evolve and afford new opportunities to businesses.

Social media marketing is the perfect embodiment of this, as it’s a low-cost medium that affords your venture access to a huge, global audience.

In this post, we’ll look at why social media marketing is so important using some of the most compelling and recent statistics.

1. 95% of adults aged 18 and 34 are most likely to follow a brand through social media

Today’s generation of customers are increasingly active on social media, and this means that your business should be too.

In fact, an estimated 95% of adults aged between 18 and 34 are most likely to follow a brand and its progression through social media, with channels such as Twitter, Instagram and Facebook particularly popular. This makes sense; especially as this demographic includes Millennials, who prefer organic interactions with brands and like to curate their own content.

So long as you leverage an integrated social profile that includes sites which are relevant to your audience, investing in social media marketing is the best way of keeping in touch with customers in 2017

2. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

On a similar note, social media has created a scenario where a rising number of purchases are influenced by referrals and recommendations within a personal network.

This is reflected by the fact that a staggering 71% of customers who have enjoyed a positive social experience with brands will recommend this company to others, so it’s crucial that you invest in your marketing efforts and create an effective customer service tool.

With an integrated and effective social media marketing campaign (and a focus on delivering outstanding service through channels such as Twitter), you can increase brand engagements while also boosting customer retention levels. You may need some expert guidance with this, so consider partnering with an expert service provider like Ingenuity Digital.

3. Over 4.4 million videos were uploaded directly to Facebook in February 2016, generating 199 billion views

Visual marketing is thought to drive higher levels of engagement among customers, particularly through social channels. There were an incredible 4.4 million videos uploaded directly to Facebook in February 2016, for example, and these generated more than 199 billion views.

When you also consider the marketing pull of sites such as YouTube, it’s clear that social videos offer an excellent way of engaging customers.

There are two things we can take from this. Firstly, marketing on social media offers you access to a global audience that is increasingly likely to engage with brands. Secondly, video marketing is an excellent way to capitalize on this and deliver your message more effectively.