IDC: Battery Life Tops List of Smartphone Purchase Drivers

Yes, battery life has come above all else including ease of use, operating system, touch screen, screen size, and camera resolution, when it comes to buying a new smartphone.

This is according to new research from analytics and research company IDC, which conducted a survey asking some 50,000 people across 25 countries what are their main drivers when it comes to getting a new smartphone.

For iPhone owners, almost one-third of buyers purchased an iPhone based on brand, which was far higher than on the other two platforms. But also 49% of Apple customers chose the device based on battery life, this finding is a surprise as Apple iPhones are known for their poor battery life, and a similar trend was reflected across Android- and Windows Phone-powered smartphone owners.

Major differences between the three operating systems concern screen size – Android and Windows Phone owners are more interested in owning a bigger handset – though many other elements, including weight, size, and Web browsing speed, are viewed as being similarly important for users of all three platforms.