Parimatex creates brand identity division

DAYTON, N.J. – The Parimatex Group has created a new brand identity division to be led by Melanie Wildman, a sales executive who joined the company a few months ago, and Marcia Reid, vice president of communications.

The new division will be charged with handling all international aspects of brand strategy and strategic overseas alliances.

“We have had a lot of success with our Parima bedding line in higher thread count sheeting, and thought we needed to have a division to work on spreading the word about us and building our reputation,” explained Saif Ijaz, president of the Parimatex Group, which has manufacturing facilities in Faisalabad, Pakistan.