POPSUGAR Celebrity

New Product Alert: Kate Hudson and David Babaii for Wildaid

Jun 10 2008 - 9:35am

It has been nearly a year since Kate Hudson announced that she was diving into the beauty business [1], and only now are we able to see the fruits of her labor. Kate, with stylist David Babaii, worked to create David Babaii for Wildaid [2]. The 10-piece line currently consists of all the usual suspects like shampoos, conditioners, and pomades — with mousse and hairspray on the way — as well as a hair dryer and flat iron. The products are all in the mid-tier price range ($11.95 to $14.95) with the styling tools on the higher end of the scale ($119.95 for both the flat iron and the hair dryer), but the good news is that part of the proceeds will benefit the Wildaid wildlife protection program. I'm sold, how about you?