¥Coins, virtual currency growing into a game publishing platform

Games and studios from USA, UK, Russia and China are rapidly adopting ¥Coins as an effective monetisation method for Japan. To ensure maximum conversion rates and extra promotional activities, ¥Coins integrated leading top-up cards allowing the end user to choose different payment methods.

By using mobile payment trough mobile operators DoCoMo, SoftBank and KDDI and top-up cards WebMoney, BitCash and Net Cash, game players across Japan now can buy ¥Coins and enjoy games like Top Eleven, Infestation survivor stories, Play Snail, Age of Wushu, Prime World and many others (find the full list of games currently accepting ¥Coins here).

”In Japan, 1/3 of digital content users are paying by direct carrier billing, 1/3 are using top-up cards, and the rest of them are using credit cards. By adding the most popular top-up cards to direct carrier billing option, we are ensuring that the majority of game lovers can enjoy international games accepting ¥Coins„, stated Paolo Rizzardini, VP of Infobip mobile payments.

Even though ¥Coins is essentially a virtual currency, it is growing into a game publishing platform for Japan, accepting various payment methods and gaining a unique user base - paying gamers in Japan.

”When creating ¥Coins we were thinking about solving a major problem for game creators big and small from US, Europe and even Asia – how to effectively reach Japan without skyrocketing costs. ¥Coins gives an answer to that problem - it is not just a monetisation option, it’s an opportunity for each and every game developer to promote their work directly to Japanese users. Since all ¥Coins users need to create an account, soon we will have a great user base for promotional activities. Targeting paying gamers is a dream come true for every game studio. It’s a too valuable opportunity to be ignored and one of the reasons why we expect more than 1000 titles to adopt ¥Coins by the end of the Q2 2014”, says Paolo Rizzardini, Infobip VP Mobile Payments.

Interested in ¥Coins? Find out how you can promote and monetise your service in Japan with no major investments - contact our ¥Coins team.

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