Climate change has raised questions about the future of carbon-intensive industries, including the development of unconventional oil reserves. But emerging technology from Canada is proving that heavy oil extraction can be made cleaner without imposing major costs on producers or the environment.

Human vision and cognition have evolved over millions of years into an incredibly powerful system that enables us to actively seek the information we need to make sense of and interact with all aspects of the world around us. Despite the complexity and sophistication of the processes involved, vision and cognition are processes that we carry out quickly, continuously and with no conscious effort.

The Hoop Basin was named after Der Hoop, a ship belonging to one of the great Arctic explorers, William Barents. Meaning ’hope’ in his native Dutch, this continues to reflect the aspiration of today’s oil industry that the hydrocarbon potential of the greater Hoop area will be fulfilled.