Social Media – Law & Ethics

COURSE DESCRIPTION

This at-your-location workshop is two hours of hands-on introduction, instruction, and how-to guide for front-line employees and marketing professionals.

Improving the social media competency of your marketing department can create an increased online conversion rate. Making social media communication accessible throughout the organization allows your business to reach a broader audience at a consistent rate. However, while all these platforms are great business generators, we must learn how to use them in a lawful manner by making sure we educate everyone on how to AVOID lawsuits. In addition, avoiding online communications that can be seen by the U.S. Equal Employment Opportunity Commission as harassment and discrimination.

LEARNING OUTCOMES

How to be respectful and how to use good judgment while also telling you when an employer can control what employees do on social media

Assist the organization in understanding what constitutes ethical and respectful behavior on all social media platforms

How to avoid posting information or statements that can open up your organization to lawsuits

How to use social media to create a safe and ethical environment while being a great business generator

How the National Labor Relations Act governs social media use within the work environment

Provide you with a template on how you may go about avoiding defamation lawsuits in your organization

Help organizations in understanding how to handle confidential information in a social setting