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40 • CLUBS AND PUBS MANAGER SUMMER 2015–2016
ENTERTAINMENT
P atrons aren’t always attracted to a venue
because of its drinks specials, or because it does a
great parmigiana. Sometimes, they just want a place
where they can sit back and relax, and enjoy the footy;
listen to some of the latest hits or some golden oldies; or
play a round or two of pool before they head back home.
With this in mind, it’s important for any venue to ensure
that it optimises its space with the appropriate level of
entertainment in order to keep patrons coming back with a
smile on their faces.
TELEVISION
Investing in some quality televisions for sporting events
can really help your venue to make a name for itself. When
there’s a big game or event on, it’s always a bonus if the
locals – and out-of-towners – are willing to make the trek
to your venue just to see it on the big screen, with a beer in
hand and a great atmosphere to boot.
Having large televisions not only creates a positive
atmosphere in a venue – it can also help to create a sense
of community for regular patrons. Even with the ubiquitous
plasma screens in homes these days, a lot of people still
prefer to go down to the local for a pint, some banter and a
Friday night football game. And, with the Olympics in 2016,
and the FIFA World Cup in 2018, now is a great time to
start thinking about getting a few plasmas for your venue –
because who wants to watch the 100-metre freestyle final
or international soccer grand final at home alone?
CHOOSING
THE RIGHT
ENTERTAINMENT
FOR YOUR VENUE
continued on page 42
BY CLAIRE GAYNOR