London creative star Matt Follows heads to Clemenger BBDO Sydney

British freelance writer and director, and former award-winning copywriter, Matt Follows is joining Clemenger BBDO Sydney as a creative director under ECD Paul Nagy.

Follows, who won a Cannes Gold for British Airways at M&C Saatchi and a D&AD pencil for Nike at Wieden+Kennedy, is an interesting character, taking time out to gain a Masters in neuro linguistic programming and first class honours as a clinical hypnotherapist and psychotherapist from King’s College, London in 2007. He also had stints as a creative director at Naked and brand agency Erasmus. He will work on Aussie pay-TV leader Foxtel which Clemenger won at the end of January.

Follows says: “I’m incredibly excited to be at Clems Sydney. The buzz, the people, and the drive to stamp its name on the global map reminds me of the early days at W+K London. The desire to do game-changing creative work is what got me into advertising in the first place, and there’s definitely no shortage of people at Clems and within Foxtel, who want that too.”