AHA Creative Strategies

Seth Godin’s Tribe

Seth Godin is a genius. While some might label Seth a marketer, I am not sure that’s the right title. He is definitely a communicator and he understands social media. And by that I don’t mean the technology, but the foundation of it, the passion, the heart, the art …the listening, the collaboration. He just gets it.

Here is a great example of reaching out and creating an exceptional brand experience. Seth’s new book Tribesjust went on sale. All of the people that pre-ordered his book, received an advance copy last week and Seth asked them to give the copy they bought to someone that might like it. Nice touch, and it shows how well he understands his people.

Along with that, for .95 cents, yep less than $1.00 (U.S.), you can buy an MP3 download of the book – 3 hours and 43 minutes of it, narrated by Seth. (Go to iTunes and search Seth Godin.)

He goes even one step farther though – which is what we have come to expect from Seth. On his blog, he reached out to his “tribe” and asked them to write an e-book. You can download it for free – and it’s substantial – more than 240 pages.

Seth took what could have been a great thing for him and turned it around so we all felt a part of it. He made us truly feel like a part of his tribe.