Search Engine Optimization (SEO), you’ve heard it from others and at least you know it is something that is very important and something youneed for your website. Such sayings as ” If you are not on Google, you don’t exist” are becoming a reality.

Search engines have specific requirements as to how your website should be organized and tagged. If your website complies with these requirements, your website will be indexedby the search engines and evaluated as to where it should be listed when a search for a specific keyword(s) is made. This is commonly referred to as “On Site SEO” for example, placing titles and descriptions on a webpage code.

There is also XML sitemap submissions to search engines. Sitemaps help search engines in deciding what should be indexed and what should not be indexed. Sitemaps are generated by software and placed on your website for you to submit them to the search engines. Having this done on your website will get you indexed and listed in the search engine results.

Now there is something else called “Off Site SEO”, Google and other search engines use other websites to determine how authoritative or relevant your website is compared to others. The more websites talk and link to your website, the better, especially if those websites are high reputation and authority sites. We specialize in both “On Site and Off Site SEO” to improve your visibility in the search engines.

Search engines change their ranking algorithms (the equations they use to analyze a website’s reputation and rankability) very often, and they each use such widely varying criteria, there are literally hundreds of ways to promote your site to the first page of search results.

There are of course the basics of promoting a website to gain higher visibility in search engine results.

Content that is useful that is coming from your website or other “Social Media Websites” and the core of your SEO efforts, each page of content must target a specific keyword term.

The quantity of content and quality of content will allow you to get traffic from the search engines. This traffic has to be targeted traffic of people who you feel make the best prospects for your website. Quality traffic will always increase your current sales and conversions.

Search engines can track the amount of time a visitor from their website spends on your website. If they click away from your website in a few seconds ( Bounce Rate ) they will know your website did not provide that person what they were looking for. The more time a visitor spends on your website ( Stickiness ) the better your search engine rankings will be.

We offer Website Conversion Optimization in addition to SEO to help you address this particular issue.

Google and other engines can tell if links to your website are a natural phenomenon or they are created by automated SEO software. Automated SEO software is used by many SEO Companies and they leave a footprint in behavior and link creation. It makes it very easy for the search engines to catch such activity and punish a website ( Blacklist/Ban ) for good. There are those who can get you in the first page of search results but their methods only work for a little while before they are banned.

We use methods that allow us a natural way of promoting your website to avoid getting banned consistently over several months.

Search engines may be silent about what you can do to get top rankings. However, they are not silent about those practices that will get you banned from their search engine. Google provides Webmaster Guidelines that detail what you are not to do when promoting your website.

When you are looking for an SEO company, be aware of these illegal techniques.