Responding to the market's new-found love for white colored components, Thermaltake announced a few "Snow Edition" products, including the Frio Snow Edition, pictured below. This cooler uses the same exact design as the original version, but replaces the black+red plastic parts of it with white+blue, including a white colored fan impeller. It is a typical aluminum fin tower-type heatsink with two pre-fitted 120 mm fans in push-pull configuration. It measures 139 x 98 x 165 mm (LxWxH), weighing a little over 1 kg. Another feature of this cooler is out-of-the-box support for socket LGA2011.

Looks like crap to me . Snow ? Really ? Paint it white call it frio snow and people will think it can get supper cold ? How ignorant and dumb is that ? Man this thing looks like crap !
BTW Frio is Spanish for cold . So they are calling this thing cold snow ! Hope it don't melt !

I doubt they think people will buy it because its sounds cold.....
It's for people that like white. More people are stating to like the old fridge look.

Click to expand...

Well the 2 go hand in hand Paint things white ( HSF ) call it a cool name like Frio Snow Pro ! Or Freezer Pro and people think that the thing can cool as well as snow or a freezer . We are not talking people like you or me , We are talking about all them mouth breathers out there that have not a clue at all the ones that go to best buy to pick this thing off the shelf ! You know them the sheeple !

Well the 2 go hand in hand Paint things white ( HSF ) call it a cool name like Frio Snow Pro ! Or Freezer Pro and people think that the thing can cool as well as snow or a freezer . We are not talking people like you or me , We are talking about all them mouth breathers out there that have not a clue at all the ones that go to best buy to pick this thing off the shelf ! You know them the sheeple !

Click to expand...

So by your reasoning, the white Level 10 GT, which is the Level 10 GT Snow Edition, would be "cooler" temps-wise than its black counterpart?

They may be non-enthusiasts, but they're not necessarily idiots. That would be the Apple cultists. And obviously they won't be buying the Frio Snow anyway.

So by your reasoning, the white Level 10 GT, which is the Level 10 GT Snow Edition, would be "cooler" temps-wise than its black counterpart?

Click to expand...

Yes . Black attracts heat , Every one knows that a car with a black interior gets hot while the white one stays cool . So the morons looking at this one next to the same model of black color will not hesitate to grab the one with the most cooler color , This would be white .
It is all about marketing and re-branding . How many here really think that this looks just like all the rest of the ones they have out ? I do ! Other than the color that is .