Juicy Couture Founders Want To Buy Back Their Brand

Juicy Couture Founders Want To Buy Back Their Brand

Though the brand — Juicy Couture — has made big leaps and bounds since its bedazzled bum days, it lacks the buzz that the original JC had back when it launched in 1997. Modernly louche, laid-back, yet wittily ostentatious, Juicy Couture was every PYT's obsession back in the early 2000s, under the guidance of founders Pamela Skaist-Levy and Gela Nash-Taylor. However, the founders sold the brand to Fifth & Pacific (then known as Liz Claiborne Inc.) in 2003 to help manage their debts and earn-out payments, and with the sale, the founders lost control over the business.

Fifth & Pacific has been shopping around Juicy Couture in the last few months in order to help funnel money into expanding its Kate Spade endeavors, and Skaist-Levy and Nash-Taylor are reportedly bidding to buy back their company. With the aid of private equity firms, the duo are seeking to regain control of the brand, which reported sales of an outstanding $498.6 million last year. In velour tracksuit terms, that's 2,543,877 pairs. (WWD)