Outcome Health has said it's in 40,000 healthcare practices
and works with 20% of healthcare providers in the US. By 2020,
CEO Rishi Shah said he hoped to be working with 70% of all
healthcare providers. The company also has plans to hire
2,000 more employees by 2022.

But according to the report from The Journal, between 2014
and 2016, Outcome charged for more screen installations than it
actually performed. Employees reportedly also doctored
screenshots that were meant to show that certain ads had run in a
particular doctor's office.

Outcome said in a statement sent to Business
Insider:

"Outcome Health exists to activate the best health outcome
possible for every person in the world. We are proud of the
company we have built, helping doctors and patients make more
informed decisions while having high rates of meeting our
clients' performance goals. We have rigorous
policies and practices that deliver on contractual terms with
transparency to our customers when campaigns experience
issues.

"When we have a shortfall in media delivery, we strive to
identify the issue as quickly as possible and address it with our
client through "make-goods" or "bonus media" provisions, such as
extending a campaign or increasing the number of doctors' offices
we reach for that campaign.

"We would also note that incidents that the Wall Street
Journal identified occurred between 2014 and 2016. The company
also strongly denies having a practice of misreporting campaign
information to customers. The company's policy has always been to
accurately report information to every customer on every program.
If there was any misconduct by any employee, we will deal with it
very strongly and take appropriate action."

In October, Forbes reported that Outcome refunded Pfizer $4
million for its advertisement campaign after reportedly not
getting the results from the campaign that it was looking for.