British publisher launches new bike mag

The monthly will focus on road cycling with an emphasis on travel, knowledge, ride performance and style, according to the publisher. Besides the print edition, Dennis will offer the title in an iPad format.

Cycling is growing rapidly in England and Bradley Wiggins' recent win at the Tour de France will likely only increase the growth. The publisher notes that British Cycling's membership has doubled in the last two years.

Dennis has hired Pete Muir as editor. Muir is the former editor of Men's Fitness and the editorial director of Dennis' fitness division.

Deputy editor Stu Bowers is joining the title, moving from Cycling Weekly. Other hires includes John Stevenson, formerly editor in chief of Future Publishing’s cycling portfolio, and Ash Gibson, former creative director of GQ and Men’s Health.

“The look and feel of the magazine will be premium with stylish design and stunning imagery from the best photographers in the market. The magazine will be like a cyclist’s perfect partner: intelligent, good-looking and passionate about road cycling,” Muir said.