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Yes, it's confirmed that this was a prank. A production committee isn't going to set-up a new Twitter account to announce something to no one when their existing account already has mountains of followers. It just makes no sense. The only reason it would work is because people are following the hashtag. It's a pretty poor prank.

Neppu Kairiku Bushi Road (熱風海陸ブシロード Neppu Kairiku Bushirōdo?) is a Japanese media franchise that was originally announced in 2003 as a collaboration between the companies Gainax, Takara and Broccoli. After the death of story creator Sunao Yoshida and the departure of other staff members the project was put on hiatus, but was eventually restarted by Bushiroad in March 2013 with Bushiroad's president Takaaki Kidani as executive producer. A television anime series was initially scheduled to air in October 2013 as a collaboration between Bushiroad, Bandai Visual, Nitroplus and Kinema Citrus. The franchise will also be a part of Bushiroad's new trading card game Five Qross, alongside Fantasista Doll and IS (Infinite Stratos).[1] On September 22, 2013, it was announced that the anime will now air on January 2014.[2]