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Category Archives: True Merchant

Given the financial scares linked to credit and debit cards this year (Target, anyone?), it seemed only fitting to dig into my little bag of tricks (aka my writing folder) and share a piece I wrote during my time with Eyeflow. We want to know that paying plastic is OK, because so many of us do it. Well, rest-assured that there ARE safety measures in place (and they’re expanding every day!), as detailed in this post written for former client, True Merchant. Check out the article for more information (click the screen cap) and some peace of mind!

It might be easy to pay with you mobile app to get your morning latte, but believe it or not, the technology isn’t as advanced as you’d think. True Merchant shares information on this rising technology (affectionately dubbed as “tap and pay”) which suggests it could be doing much better. Check out the screen cap below and click to view the full press release.

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Plastic payments have become all too common these days. Credit and debit cards offer freedoms to people that cash doesn’t. In noting this trend, True Merchant explains these freedoms as well as how and why card payments have become so popular in the last several years. Check out the screen cap below to learn more.

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In today’s world, everything is wireless. Things just seem to run more smoothly that way. Paying with plastic via card terminals is no exception, so True Merchant wanted to share the perks of using wireless terminals for card transactions. Check out the screen cap below for more information.

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Consumers have their pick of how to spend money these days–online, via credit card or with cold hard cash. Believe it or not, the payment method makes a difference, both for customers and for merchants. True Merchant hones in on the differences in customer behavior and merchant income when payments are made with credit cards or with cash.

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Owning a business involves more than simply buying the equipment for every day operations and having adequate inventory. Each merchant must also have necessary accounts set up to deal with financials. Specialized bank accounts, known as merchant accounts, are often in place for the purpose of processing credit card transactions.

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“I’m going to the store,” we used to say to each other. In the last 10 or so years, however, “I’m going to the store” has changed to “I’m shopping on X Company’s website.” There are several reasons for this–from convenience to cost to our pure love of technology. True Merchant looks at the benefits of online shopping.