Amazon now ranks number one as the company having the best reputation among American consumers, supplanting Apple (NASDAQ:AAPL), says a Harris Poll reported by Mac Life. The rest of the top five, in order, were The Walt Disney Company (NYSE:DIS), Google (NASDAQ:GOOG), and Johnson & Johnson (NYSE:JNJ).

The “audacity” from which Microsoft benefited early on has been lost somewhere, and it is now erroneously concentrating upon competing with Apple by “pissing off its loyal hardware manufacturers” and building the Surface, says the former executive Joachim Kempin, according to ReadWrite on Monday. Kempin has authored a new book that is critical of the company.