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TAKING RESPONSIBILITY

The tourist dollar can have a huge positive impact on local communities. Emma Gregg discovers how tour operators and lodges are giving back to the Warm Heart of Africa — and how you can, too

What is it about Malawi that inspires me, tugs my heart strings and makes me smile?” asks Dom Webb, founder and managing director of The Responsible WSafari Company (RSC). “It’s the people, the chaos, the buzz, the freedom, the potential.” RSC, a social enterprise tour operator based in Blantyre, Malawi’s second-largest city, organises educational field trips, charity challenges and cultural holidays for visitors to Malawi. British-born Dom, who’s travelled widely in Africa, feels that Malawi has all the necessary ingredients to become a worldleading destination for sustainable, eco-friendly, community-based holidays and experiences. He’s not alone in this belief. Talk to anyone on the inside track of the country’s tourism industry and the word ‘potential’ comes up again and again.