7.25.2012

Going past what Matthew Weiner depicts about the classic cigarette brand Lucky Strike in Mad Men, I thought it would be interesting to see how the packaging design developed over the years. As Lucky Strike was a popular cigarette during WWII, it was originally green and gold, where after the way it was seen in a patriotic and well-known brand that was found to not be seen attractive to women given its dull packaging design. The company's president George Washington Hill then bet $50,000 and challenged the renown industrial designer Raymond Loewy in 1942 to redesign the Lucky Strike packaging to make it more appealing and marketable. Loewy changed the background color from green to white, and placed the logo on both sides of the package to increase visibility and sales.

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