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Violet Grey

Cassandra Huysentruyt Grey’s new e-commerce site, Violet Grey, is the most hotly anticipated beauty rollout since the launch of Byrdie.com. Billing itself as a shoppable curation of products from the kits of Hollywood’s most respected hair, makeup and nail artists, it promises to bring instant accessibility to the Birkin bags and minaudieres of the entertainment elite, all with an editorial flair. Think W Magazine meets Net-A-Porter for the beauty-minded among us.

As the wife of the CEO of Paramount, we’d expect no less. Despite Grey’s unapologetic ambition and past social gaffes, she has an incredible eye for quality and her website looks pretty and truly promising, even in its infancy. Join me in chomping at the bit for the final reveal, won’t you? You can follow her on Instagram at @violetgrey for updates.

To see more of the woman behind the website, check out a great Behind-The-Scenes look at Grey prepping for the 2014 Golden Globes at Vogue.com. Recognize her make-up artist? She knows the best of the best, I tell you.