This MIT Startup Figured Out A Way To Code Facial Expressions

Marketers already know way to much about us
thanks to online tracking, and now they have yet another
powerful way to understand consumers.

MIT startup Affectiva has
created a webcam that codes facial expressions and a sensor that
measures changes in body temperature. Both could be a huge way
for brands to steamline the market research process.

Kaliouby told Gannes that “we have the largest repository of
facial responses ever collected in the world,” which is part of
its webcam product, the Affdex
dashboard.

According to the company site, the "dashboard provides overall
emotion scores and real-time, scene-by-scene playback of facial
data." It can also compare the difference in emotional and facial
responses from men and women, and people of different races.

Affectiva's other product is the Q Sensor, which measures
skin conductance — or in other words, how body temperature and
sweat glands change over time.