For its latest lingerie launch, Aerie has introduced the Bras Make You Feel Real Good campaign, which includes three new programs to promote body positivity. As people online share their excitement for the launch from Aerie — a top competitor — lingerie legacy store Victoria's Secret could have reason to worry about business.

Aerie shoppers can experience programs from the campaign in stores.Aerie

Speaking to INSIDER, Aerie's Global Brand President Jennifer Foyle said that she wants bra shopping to be a positive experience for customers.

"Bra shopping should be fun and make you feel good, not worried or insecure," Foyle said. "With our newest associate training program and bra fitting tools, the focus is more about how the bra makes you feel. Our fitting rooms are a judgment-free, body positive zone and we want our girls leaving confident!"

One of Aerie's three new programs is the Don't Change You. Change Your Bra! program

Part of a long-term partnership with the National Eating Disorders Association (NEDA), Aerie plans to train store associates on creating a healthy, judgment-free, and positive environment for customers who choose to try on clothes.

The second new program from Aerie is the Best Fit Finder

The program will be a new way for store associates to fit customers for bras. Rather than using traditional tape measurings, Aerie plans to train associates on guiding customers to choose bras that they feel comfortable in rather than sticking to a specific size.

On Twitter, some customers of the two stores have shared their thoughts on Aerie's new campaigns — and why they no longer feel the need to shop at Victoria's Secret.

Other customers on Twitter, however, took issue with the brand being praised for its new campaigns.

Twitter user Molly Hunter pointed out that Aerie was being "praised for being body positive but doesn't carry anything over a [bra size] d in stores." Although as mentioned above, Aerie carries bras in sizes 30 A through 40 DD, as well as DD and DDD cups in each fit, when I visited a store in New York City, I noticed that not all bras came in D, DD, and DDD cups and were instead only available online.

Shopping for lingerie is a very personal experience, so it makes sense that people have mixed feelings

Although Aerie's body-positive focus is receiving mixed feedback, it looks like the brand is still more popular than Victoria's Secret, which seems to remain stagnant in its business model.

Representatives for Victoria's Secret did not immediately reply to INSIDER's requests for comment.