SAN RAFAEL, CA; August 10, 2017 — Brushing your teeth will never be the same thanks to the newly released Pristine Protocol by Essential Oxygen. This revolutionary three step system for optimal oral health and a radiant smile is designed to customize oral care needs since every mouth is different, using only natural ingredients. The Pristine Protocol builds on the trusted ten year results of the Organic Brushing Rinse, the #1 selling natural mouthwash; adding two new products: Organic BR Toothpaste & BR Tooth Polish.

The Pristine Protocol was developed over years of working closely with progressive dentists and listening to customer needs to determine that not one product, but a set of products was the answer to all oral issues. Dentists have largely noted that toothpastes are too abrasive, and causing a rise in teeth sensitivity – so ingeniously two of the three steps are completely non-abrasive, and the third is an abrasion on demand product.

Since ingredient quality and eco-friendliness were of utmost importance, the Pristine Protocol features organic, vegan, gluten free ingredients and no synthetic flavors. Additionally, the long awaited USDA certified Organic BR Toothpaste harnesses the benefits of coconut without using coconut oil that can clog your sink.

THE PRISTINE PROTOCOL:

STEP 1| Organic Brushing Rinse

STEP 2| Organic Toothpaste

STEP 3| On-Demand Tooth Polish

STEP 1 The Organic Brushing Rinse (BR) is a top selling, pre-rinse to refreshingly clean your whole mouth that is now superpowered. With it you can swish away bad breath and the bacteria that goes with it that can cause cavities and discoloration. Essential Oxygen was born over ten years ago when the company founder Kate Linforth, was on the verge of losing her teeth from advanced periodontal disease. She formulated the Brushing Rinse from food grade hydrogen peroxide, aloe vera and essential oils. She was overjoyed by what happened. Within three days her teeth had whitened dramatically and her tooth sensitivity was gone. Within a month her gums were healthy and her tartar was back in check. Others reported that they no longer got canker sores and that their breath was much fresher from using BR. The best part? It’s certified organic and has none of the ‘bad for you’ stuff like alcohol, fluoride or sodium lauryl sulfate. BR non-abrasive, safe for multiple times per day daily use, and can be used as a pre-rinse, in place of toothpaste, or on the go as mouthwash.

STEP 2 of the Pristine Protocol is the Organic BR Toothpaste, a low-abrasion paste that works for all oral issues while loving your enamel. After more than five years being perfected, the BR Organic Toothpaste is finally here to fight cavities, whiten teeth, promote gum health, freshen breath, and save sensitive teeth – all without ‘bad’ ingredients like fluoride, sodium lauryl sulfate (SLS), alcohol, or carrageenan. With many dentists concerned about toothpaste thinning enamel, Essential Oxygen created a low-abrasion paste for safe daily use. Based on #1 selling Organic Brushing Rinse, Organic BR Toothpaste contains the same ingredients (plus more good stuff!), utilizing the proven effective power of food grade hydrogen peroxide and organic essential oils that are antibacterial and antifungal to work on all oral issues.

STEP 3 is the BR Tooth Polish that offers abrasion on-demand to get your teeth their pearly whitest while not taking down your enamel in the process. This minty polish gives consumers the power to control how often they use abrasive on their teeth because every mouth is different! People with thin enamel can use the Tooth Polish once a week, and wine-loving, coffee-drinking, tartar-prone folks can use it 5 days a week and everyone can enjoy that fresh-from-the-hygienist feeling.

* For more information on the innovation behind this revolutionary new toothpaste, please watch this 90 second video from our founder Kate Linforth: https://youtu.be/0v-cJeW_ic8

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About Essential Oxygen

Essential Oxygen is a woman owned, triple bottom line company that envisions the planet and its people beaming with optimal health. For over a decade, they have promoted this vision by creating truly effective and clean natural products. They are the makers of the #1 selling natural oral rinse, Organic Brushing Rinse, 3% Food Grade Hydrogen Peroxide – deemed ‘a cleaner way to clean everything’, and the newly released certified Organic Toothpaste and a Tooth Powder for on-demand oral abrasion. Essential Oxygen products can be found in hundreds of online stores including Amazon and essentialoxygen.com as well as thousands of health stores in the U.S, Canada, and Australia.

Picture this: over 3,000 companies in the natural product industry all coming together under one roof (well, 3 roofs right next to each other), debuting their new and best products and giving away fun samples. Welcome to Expo West, the largest event in this industry that comes around every March in Anaheim, California. To give you an idea of how amazing it is, I’ll just call it my own little healthy version of Disneyland! From different food companies to beauty, to cleaning, health, everyone in this industry made sure to be there.

Yes Cacao has crafted flavorful blends of chocolate and botanical ingredients like Tulsi (a stress adaptogen), Reishi (a medicinal mushroom that strengthens the immune system), Maca (a superfood root that balances hormones and sustains energy), and Turmeric (a spice that lowers inflammation). I can never get enough of chocolate, so the fact that they’ve added in these ingredients that are great for my body is a double win in my book! Check them out online or in your local health store.

From Emmi Buck, Essential Oxygen Director of Communications: “My top find at Expo West 2017 was an amazing new organic deodorant called SuperNatural Deodorant Creme by Jasmine Organics. It contains no toxic ingredients like standard deodorants do, and it’s crazy effective! The coconut smell brings a smile to my face, it’s super creamy and easy to apply, and a little goes a long way. Did I mention how well it works?”

With one of the best tasting organic bone broths, Bonafide Provisions debuted their newest product, Drinkable Veggies. Not only that, they also won an award for the “Best New Drink” overall at the expo. All of their products hold the awesome benefits of bone broth, including collagen protein, gut health support and amino acids. Their Drinkable Veggies are a great on-the-go snack to get in 11 grams of protein and a good amount of veggies of course!

Expo West was the perfect opportunity for Essential Oxygen to debut the new products they have up their sleeves. Their certified organic Toothpaste and Tooth Polish was finally revealed and I can’t get enough of it! The toothpaste utilizes natural ingredients to gently clean the teeth while the tooth polish gets them to their pearly whitest. Stay tuned for the big release soon!

*From Essential Oxygen: Our Tooth Powder will be available in May 2017, and Organic Toothpaste is coming July 2017!

Speaking of collagen, welcome this new, popular company to the party! Vital Proteins produces grass-fed, pasture-raised collagen. Collagen is the building block of our hair, skin, nails, bones, and tendons. It’s a great supplement to any diet, whether it be for the health benefits or injury prevention for athletes. Vital Proteins introduced their new line of Beauty Waters, which combines their Marine Collagen Peptides with hyaluronic acid and 2 billion CFU probiotics. This nourishing combination makes great for glowing skin and beauty, both inside and out.

Expo’s winner for Best Herbal Supplement, Oregon Wild Harvest makes some of the best herbal tonics for a multitude of needs. They also offer herbal capsules, extracts, and tonics for kids too! My favorite was their CountToZen biodynamic herbal tonic, hosting herbs like Ashwagandha, Astragalus and Holy Basil. This particular elixir aids in finding adrenal balance by helping the body adapt to stress and supplying adrenal support.

In addition to the amount of fun, healthy snacks they already have, Lesser Evil shared their newest product with the crowds: Oh Em Ghee Organic Popcorn. Ghee is the newest trend to hit the natural food industry because of it’s health benefits and dark buttery taste not to mention its nickname, “liquid gold”. This popcorn is perfect for any movie night!

Kite Hill boasts a wide variety of almond milk based cheeses to satisfy any ex-dairy lover’s taste buds. My favorites from them are their yogurts, cream cheese, Expo West’s award winning ricotta cheese and their ravioli. Kite Hill has saved anyone looking to adopt more of a plant-based diet with their artisanal products. Tip: try using their ricotta cheese for a dairy-free lasagna and prepare to be amazed!

Brand new to the market, Curoxen brings their organic, all-natural first aid ointment with clinical evidence to back up their effectiveness. I love finding new health-related alternatives that haven’t been introduced yet so I was ecstatic when I heard about Curoxen! It’s comprised of organic oxygenated olive oil, calendula, and lavender essential oil. These ingredients all promote healing and have antimicrobial and anti-inflammatory properties. They tested it among the biggest drug store competitors and won!

Another trend to hit this year has been the all of the medicinal mushrooms, the “world’s most scientifically studied superfood”. Four Sigmatic has innovated these powerful, unusual superfoods in an eye-catching and helpful way. They perhaps are one of the key companies to bring awareness to these ingredients in a manner that helps educate us on the phenomenal properties of these mushrooms. Check out their website for a brief e-course on the health benefits of these products!

The oral hygiene market is a rapidly evolving one, and many progressive companies have found healthy alternatives to some of the dangerous ingredients found in mainstream oral care products. Harmful ingredients such as triclosan, sodium lauryl sulfate, aspartame, fluoride, propylene glycol, diethanolamine, and plastic microbeads have been replaced by ingredients like hydrogen peroxide, essential oils, herbs, and coconut oil. One of the more popular ingredients is bentonite clay, also known as montmorillonite clay.

Bentonite clay is a naturally occurring element, harvested from volcanic deposits, that is rich in minerals from the earth. Often, it’s used externally in face masks to help cleanse pores and in hair masks to help remove excess hair build up. It is also taken internally to help detox the body, as it’s negatively charged molecules are said to effectively bind to positively charged molecules of heavy minerals, and draw them out of the gut. However, because bentonite clay comes from the earth and has been exposed to soil contaminants, it has been found to have elevated levels of heavy minerals in it, especially lead. Exposure to lead, even in a small amount, can cause serious damage to the central nervous system, kidneys, and immune system. In children, chronic exposure to lead, even at low levels, is associated with cognitive impairment, reduced IQ, behavioral difficulties, and other problems.Once absorbed into the body, lead may be stored for long periods in mineralizing tissue, like teeth and bones, and the stored lead may be released again into the bloodstream.

On March 23, 2016, the FDA issued a consumer warning about the high levels of lead in a bentonite clay product, and urged anyone who used the product to see a medical professional immediately. While companies using bentonite clay have issued statements that their products are safe to use, there has been substantial controversy over how much lead is safe, and whether or not the type of lead used is bioavailable enough to be absorbed through the skin. Here’s what studies have been saying time and time again: even the smallest amount of lead exposure can cause significant damage, and even the smallest amount of lead exposure can be stored in the body for long periods of time. Are you willing to take that risk? Why not use a toothpaste without any of those concerns? Food grade hydrogen peroxide and essential oils are more than enough to keep your mouth clean, healthy, and worry free!

Cosmetic products have been around for decades, used by millions of people daily to cleanse, nurture, or enhance their lives. The practice itself has been around for hundreds of years: make-up, ointments, natural herbs, but as technology improved, products became increasingly toxic. Companies were able to use harmful ingredients to create products that produced visible results and invisible damages for humans and the planet. Harmful chemicals that are known to cause cancer, birth defects, and other illnesses are commonly found in many cosmetic products that people have used for years.

Concerns about the use of toxic ingredients in everything from food to beauty products began to take shape in recent years following the holistic health and environmental awareness movements. In addition to the negative effects on human health, there are hundreds of chemicals in beauty products that have bad effects on wildlife when flushed down the drain. Here are 6 common ingredients found in everyday cosmetic products that are harmful to both the human body and the environment:

TRICLOSAN

Triclosan, commonly found in soaps, deodorants, toothpastes, and other cosmetic products is used for its antibacterial properties. When flushed down the drain, this chemical causes irreparable harm to aquatic wildlife and organisms. There is increasing evidence that this chemical is harmful and disruptive to the system that regulates hormones in animals and can cause growth defects and possibly infertility (according to Mayo Clinic). Triclosan is used as a preservative so getting rid of it is almost impossible avoiding it altogether would be best.(1)

SODIUM LAURYL SULFATE (SLS)

This chemical is used to get rid of water-resistant things like grease and tar so it is commonly found in things like shampoos, soaps, and laundry detergents. SLS may also be listed as sodium dodecyl sulfate, sulfuric acid, monododecyl ester, sodium salt, sodium salt sulfuric acid, sodium dodecyl sulfate, aquarex me or aquarex methyl, reports the EWG. Undiluted SLS can cause skin and eye irritation, as well as nausea, vomiting and diarrhea if ingested, according to the National Institute for Occupational Safety and Health. (2)

PROPYLEN GLYCOL

This synthetic liquid substance is used mainly for its ability to absorb excess water and maintain moisture, hence it is commonly found in skin creams and lotions. Although it is helpful in smoothing wrinkles, frequent skin exposure to propylene glycol can sometimes irritate the skin and may actually speed up signs of aging.

DIETHANAOLAMINE (DEA)

This compound is used in shampoos, soaps, as well as toothpastes to create the foamy and creamy feeling. The EPA reports that direct exposure to this chemical irritates the skin and eyes. Tests on animals have shown many negative health effects ranging from reproductive organ damage to skin, liver, and thyroid cancer. This chemical is classified as hazardous under the Danish EPA because of its toxicity to aquatic wildlife and the California EPA classifies this chemical as carcinogenic towards human life. (3)

PARABENS

Parabens are mainly used as a preservative and commonly found in everyday cosmetics because of its inexpensive and effective use for preventing bacterial growth and keeping products fresh. Parabens are suspected to disrupt hormonal balance in humans and reproductive systems. The FDA has found traces of parabens in breast tumors and studies show that this chemical acts similar to estrogen when introduced to the body. Avoid shampoos that have parabens in them, most shampoos advertise themselves as paraben-free! (4)

BHA/BHT

Also known as butylated hydroxyanisole and butylated hydroxytoluene respectively, these two chemical compounds are most commonly found in cosmetics such as make-up and food products as a preservative. Due to the resistant nature of preservatives, BHA and BHT are very hard to break down even after passing through the human body. When the chemicals find their way in the ocean after going through the sink and down your drain, it has a hard time breaking down in the ocean and when it does, aquatic wildlife is at risk for birth defects, malformations, and hindered growth development. Imagine what it could do to you!

These are just some of the many harmful chemicals found in everyday health and beauty products, including things like lipstick, shampoo, toothpaste, lotion, soap, mouthwash, and deodorant. Switching to products that are more natural would not only be more beneficial towards your health, but also more helpful for the environment and its depleting wildlife. The earth can use as much help as it can get right now so that our future is comfortable and radiant, and a simple switch to more natural ingredients can go a long way, so please do your part!

Toothpaste and mouthwash have much in common. Both are intended to fight cavities and gum disease, both made from pretty much the same ingredients and both contain toxic substances you might not want to put in your mouth.

Whenever you put any toxic substance into your mouth there are two ways it can get into your body. Certainly you (or your children) might swallow it. But even if you don’t swallow it, the membranes in your mouth are very permeable, and toxic substances can easily pass right into your bloodstream and move quickly to every part of your body.

Look at the ingredients list on any major brand of toothpaste and mouthwash and you’ll find pretty much the same ingredients. The purpose of both is to kill germs to freshen breath, and reduce tooth decay and gum disease.

The major ingredient of concern in toothpaste is fluoride. Yes it is added to toothpaste to “fight cavities,” but it is also so toxic that it requires a warning label on the toothpaste tube:

WARNING: Keep out of reach of children under 6 years of age. If you accidentally swallow more toothpaste than used for brushing, seek professional help or contact a poison-control center immediately.

Fluoride toothpastes and mouthwashes are often given to children as added protection against tooth decay. While there is no question that the optimal dose of fluoride can help prevent cavities, there is a possible danger here that with the combination of fluoride in mouthwash, toothpaste, tap water, and other sources that children might be getting too much fluoride, causing mottling of the teeth and many other ills. In addition to the acute danger of fluoride poisoning, long-term low-dose exposure to fluoride has been associated with bone disorders, thyroid disease, low intelligence, dementia, diabetes, and other common ills.

The major ingredient of concern in mouthwash is alcohol, which requires a warning label on the bottle:

WARNING: Do not administer to children under 12 years of age. KEEP THIS AND ALL DRUGS OUT OF REACH OF CHILDREN. This product contains alcohol. Do not swallow. In case of accidental overdose, seek professional assistance or contact a poison-control center immediately.

This is a petrochemical version of the same ethyl alcohol you drink in alcoholic beverages, and can affect the central nervous system and cause nausea and drowsiness. Mouthwash is one of those everyday products that we assume to be safe, yet it is especially hazardous to children. It is often left out where children can reach it, and it has an appealing color and taste. A child could easily drink enough to cause harm.

There are other toxic ingredients in toothpaste and mouthwash, but these are the key ingredients to look for. Any of these in a product would be reason enough to not use it.

But just so you know…both toothpastes and mouthwashes contain the same artificial colors, artificial flavors and preservatives found in processed foods. So if you are eating organic, you’ll want to remove exposure to these additives from your toothpaste and mouthwash as well.

And then there are the sweeteners. Toothpastes and mouthwashes are commonly sweetened with the sugar alcohols xylitol and sorbitol, sucralose and sodium saccharin. These are commonly considered to be safe, but they are all manufactured substances with questionable safety.

The toothpaste ingredient that really makes me cringe is plastic microbeads. Apparently Crest and other brands of toothpaste actually put bits of plastic in the toothpaste, which have been found to embed themselves in the gums of those who use it. The plastic is polyethylene, which is not toxic, bit it isn’t biodegradable. So once it’s stuck in your gums, I’m not sure how it gets out. And wouldn’t it just build up over time? Fortunately we can see these beads and choose to avoid them, and they are listed among the ingredients as “polyethylene.”

Fortunately there are natural dental care products available that clean your teeth and gums and give you a bright smile and fresh breath without the harmful chemicals.

Debra Lynn Dadd has more than thirty years experience finding consumer products that are free from toxic chemicals. Shehas been a leading consumer advocate since 1984, when she wrote the first book on toxic chemicals in consumer products and safer alternatives. Since, Debra has become the most prolific writer on the subject, with seven more published books and the largest website on toxic free living on the internet. Browse 100s of links to 1000s of safer products, 1000s of Q&A, delicious organic recipes, more than 400 interviews with leaders in the field, and much more. www.debralynndadd.com

We really enjoyed working with Debra Lynn Dadd on this guest blog post, and love her site as a non-toxic resource. If you’re looking for a truly clean and effective alternative to standard oral care products, brush with our Organic non-GMO Brushing Rinse!

One of the last things you want in your mouth are toxins. Especially in a product that is meant to cleanse and fortify your teeth and gums like toothpaste and mouthwash. Unfortunately, most of the products on the market today host a plethora of different toxins and disguise them under scary names.

Here is a little toxin cheat sheet so that you know what to avoid when looking for products:

Bleach

Bleach contains chlorine. It is a highly reactive substance, meaning that it readily combines with other elements. When it is isolated and freed from its chemical bonds, it becomes a toxic gas.

Many products that you may not expect do contain bleach and, therefore, chlorine. We all know that chlorine is commonly used to disinfect pool water and neutralize bacteria and germs. We certainly don’t want that anywhere near our bodies!

Glycerin

According to Gerard F. Judd, PH.D, Researcher and Professor Emeritus of Chemistry, teeth are able to re-enamel themselves by drawing minerals from food.

This process is hindered when glycerin is used in oral products. Glycerin creates a barrier on the tooth and keeps it from rejuvenating its enamel. Almost all the ‘healthy’ toothpastes contain Glycerin as a primary ingredient.

Heavy Metals

The difference between food grade hydrogen peroxide and cosmetic or industrial grade that is found in brown bottles at grocery and drug stores, is that the food grade doesn’t have the harmful stabilizers found in the brown bottle varieties.

The stabilizers made of chemicals like tetra sodium phosphate, sodium stagnate, acetanilide and phenol contain significant quantities of toxic heavy metals. Most toothpastes and mouthwashes use the non-food grade variety of peroxide.

Alcohol

Alcohol is used to cleanse wounds and disinfect surfaces. It is also responsible for drying out your mouth and making it difficult for your saliva glands to wash away bacteria.

This can lead to bad breath and buildup. It’s ok to have a glass of wine, but keep alcohol away from your oral care products!

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Essential Oxygen is a woman-owned, triple bottom line company that sees this planet and its people beaming with optimal health and promotes this vision by creating truly effective and clean natural products.