Ibotta teams with CLIF, Danone, Nestlé, The Honest Company and more to raise awareness of coupon waste; partners with Trees for the Future to plant 1M
trees to offset environmental impact of paper coupons.

With more and more people shopping online and finding discounts through
platforms such as Groupon, Honey and Coupons.com, it may seem like
clipping paper coupons was a thing of the past. But apparently, as recently as
2018, an estimated 13 million
trees
were still being cut down for paper coupon production every year — with
consumers reportedly redeeming less than one percent of the 256.5 billion paper
coupons printed each year.

So, today, Ibotta, the US’ leading mobile rewards
and payments platform, launched its inaugural campaign to raise awareness of the
more than 37,000 trees wasted every day on unused paper coupons — and has
rallied a coalition of over 20 purpose-driven CPG brands to assist in the
effort.

To help offset the enormous environmental impact of paper coupon production,
Ibotta has also partnered with Trees for the Future to
plant up to 1 million trees during the month-long sustainability campaign, which
kicks off today.

The Ibotta site will feature a real-time tree tracker to capture progress
towards the 1-million-tree goal throughout the duration of the campaign, and
showcase CPG partners who have committed to reduce or eliminate paper couponing
by 2021.

Beginning April 14, Ibotta will amplify special cash-back offers and promotions
to its users its CPG brand partners: