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“For years now People’s Postcode Lottery have been calling on the government to raise the annual fundraising limit on society lotteries to £100m and the single draw limit to £1om," she said. "By making these simple changes to the law more can be raised for charity at no cost to government or the taxpayer.”

“I am thrilled and honoured to be appointed managing director," she said.

“I’m proud to have been part of a brilliant and dedicated young team for eight years and now I look forward to playing an even greater role. Our business has so many exciting milestones coming up over the next few months.”

Annemiek Hoogenboom, country director for People’s Postcode Lottery, added: "Clara has been a stand-out member of our senior team for many years, helping to lead the business through a period of significant growth, particularly in the amount of funds our players have raised for good causes.

"I am excited that she has agreed to take on the role of managing director."