Change Is Good: Your New Mantra for the AI Revolution

Netflix didn’t stream, and you have to compete with 22 million people to get your “Stranger Things” Season 2 DVD?

Texting never caught on, and you have to make a voice call instead for each text you send (i.e. about 72 calls per day)?

Facebook was still for students, and you couldn’t stalk – I mean – “follow” friends, acquaintances, relatives, co-workers, exes, and other arch nemeses?

I admit, it’s not a fun game. It’s hard to imagine life without streaming, texting, and/or social networking. Even more shocking is that the advancements above have only happened over the past decade or so. Facebook enabled public access in 2006, and 2007 brought the texting boom (thanks to the iPhone) and Netflix streaming.

So much has changed in so little time, which is pretty incredible considering the fact that people hate change – it’s simply in our DNA. Change is filled with uncertainty – and that’s unsettling for us. But, humans are also highly resilient and adaptive. Despite our innate aversion to the new and unknown, we constantly strive to build, advance, and improve. We know – deep down – that change is good.

Make that your mantra, marketers. Because you’re in the troughs of change. Artificial intelligence is here, and evading this change is akin to shutting down shop.

It’s time to power through the fear and uncertainty and embrace AI.

Here’s how:

Change is good. Remember that. Repeat it. Make it your mantra.

Focus on the value. You don’t need to know the intricacies of how artificial intelligence works. You just need to know the value that it brings to your business. Focus on the outcomes and leave the engineering to the experts. You undoubtedly realize the value of streaming video, texting, and social networking. Do you know the fine details of how they work? No. And you don’t need to.

Think of artificial intelligence as “just the next big thing” for marketing. You’ve been through advancements like this before. Remember when programmatic hit the stage? How about social media? Big and scary at the time, but now just part of your day-to-day. Soon, artificial intelligence will seem equally familiar. The sole purpose of AI is to make your life easier, and it will.

Magnetic will help, too. Our new “Change is Good” blog serieswill remind you of just how great change can be by illustrating some of the technological advancements we’ve enjoyed (and continue to enjoy) in our lifetime.

Want a sneak peek? Here’s a taste so you can start seeding your new mantra:

Keep an eye out for our “Change is Good” series, and in the interim, remember and repeat… change is good!