The right choice for your business depends entirely on your goals. Is a constant stream of content crucial to your marketing strategy? Go for the subscription account.

Do you believe in quality over quantity? We do too. That’s why we typically advise our clients to open a service account.

2. Avoid taking an international account

Weixin and WeChat are similar versions of the same app: the first is meant for Chinese users, while WeChat is reserved exclusively for international users. (And Chinese users are not able to access international content.)

If you want to reach the Chinese market, it’s essential that you have to have an official business account on Weixin. And that means obtaining a Chinese business license...

In short: yes, we can set up a domestic business Weixin account for you.

3. Avoid going at it alone

You’ve set up your domestic subscription account and started creating attractive and culturally-aware content? Great! We love it when a plan comes together.

Now to find some readers.

Follower acquisition on WeChat is different than we’re used to in Europe. (What did you expect?) For instance, there is no such thing as sponsored content. Users have to choose to follow you. That’s why KOLs (Key Opinion Leaders) are essential to share your content and build up a loyal audience.

When choosing which KOLs to work with, carefully consider if there is a good fit with your brand and if their audience overlaps with your target audience.

Checkmarks across the board? Now you have all the tools you need to share your message with millions of users halfway across the world.