Krispy Kreme With a British Accent

What is more astonishing is the way each new store is received. When Krispy Kreme opened its most recent outlet in Cardiff in April, its 46th in the UK, more than 1,000 people queued for two hours for a doughnut. One couple even camped overnight at the front of the queue.

May Krispy Kreme fare better in the Brit bubble than the company did in the US bubble.

One Response to Krispy Kreme With a British Accent

liberranter says:

June 15th, 2011 at 2:18 am

One of the signs of this franchise’s great decline here in Amerika is that most of its stores no longer make their donuts to order, which is the only thing that distinguished them from any competitor in the first place. With the exception of a few mega-outlets, most of the product is pre-made at some point early in the business day, or before closing on the previous BD, left to sit on a shelf, and sold at room temperature – take it or leave it. While I’m not a KK addict by any remote stretch of the imagination, my wife had a craving for some on her birthday last month, so I decided to run down to our local store just after sunrise for what I thought would be a dozen “fresh, hot” donuts. HAH! Believe me, there are few things as unappetizing and uninspiring first thing in the morning as a stale KK donut , but that’s just what you’ll get from most of their stores nowadays if you arrive at opening time.

Apparently this isn’t an isolated example. I’m told by friends in other cities across the country who frequent this chain that a “hot and fresh” product is the exception rather than the rule. Given that the average Amoricon consumer, when it comes to food, has all the discriminating taste and standards of a starving coyote, I have to assume that KK’s corporate management has adopted the position that quality doesn’t really matter anymore. Since the company will never relive its heyday, especially in the current state of national economic collapse, “whatever” will suffice. Given that none of these shadow-of-their-former-selves KK outlets have gone out of business, despite their inferior product, KK corporate management is apparently correct in its cynical (if perfectly accurate) assessment of John and Jane Q. Consumer.