Client

Fruit of the Loom

Venue

Birmingham, Munich, Amsterdam

Exhibtion

Printwear and Promotion Show

Objective

To emphasise the company's position as Europe's number one choice for promotional and printable casual wear and to reflect the quality of the Screen Stars product as the imprint division of Fruit of the Loom.

Solution

Custom designed and built stand with the main feature being two 4m diameter canopies flying over the stand carrying the Screen Stars branding. Individual display units emphasise specific product ranges with hero products highlighted on model displays. Repeat use of stand in Birmingham, Munich and Amsterdam.

Management

Full design, construction, graphics and project management by Ocean Display.