Dow Expands Boundaries With Customers At 2016 American Coatings Show

April 5, 2016

PHILADELPHIA – April 4, 2016 – The Dow Chemical Co. is answering the dynamic needs of coatings formulators, manufacturers, regulators and applicators with the latest innovations to help solve their most critical challenges at the 2016 American Coatings SHOW April 12-14, 2016 at the Indiana Convention Center (booth #2230).

Technical experts from several Dow businesses — Dow Coating Materials, Dow Construction Chemicals, Dow Microbial Control and Dow Polyurethanes — will present how their technologies are helping customers expand the boundaries of coatings’ performance characteristics, application properties, and even the markets they can serve. Attendees will also learn about important architectural paint 2016 market research findings from the Paint Quality Institute (PQI), the industry’s leading educator for paint professionals and consumers.

Several new low-VOC and solvent1- and surfactant2-free rheology modifiers will also launch at the show, including:

ACRYSOL™ RM-1600 and ACRYSOL RM-3030 Rheology Modifiers, high-efficiency ICI builders that help to solve the challenge of retaining high shear thickness for improved film build and surface aesthetics while maintaining formulation versatility across a range of binder chemistries.

“We’ve built a legacy of innovative breakthroughs over the last six decades, including the industry-recognized3 first waterborne binder for house paint, RHOPLEX™ Binder Technology,” said Sylvia Insogna, North America marketing director, Dow Coating Materials. “We’re looking forward to demonstrating how our teams can help attendees meet and exceed their customers’ expectations today and in the future – from technology that holds up under harsher conditions to products that help them meet more significant demands from consumers, contractors and regulators without compromising performance.”

“Collaborating with customers across various Dow businesses can help them reach the next level of performance,” said Juan Carlos Medina, North America marketing manager, Dow Polyurethanes. “If a customer is looking for one of our polyurethane coating solutions, for example, they can benefit from knowing how our broad biocide portfolio and dosing system from Dow Microbial Control can help optimize the formulation.”

An extensive spectrum of Dow’s impactful industry solutions will be highlighted at the show, including:

VORAPEL™ Polyols, an alternative solution to highly viscous hydroxyl terminated polybutadiene (HTPB) resins. This family of products offers a moisture- and chemical- resistant option for formulators to protect a variety of substrates, including electronic equipment, concrete structures and chemical pipes and tanks.

PARALOID™ Edge ISO-Free Technology, a first in solvent-borne 2K urethane technology for industrial wood applications; this high-performance, ambient crosslinking system is isocyanate4- and formaldehyde-free5.

VORASPEC™ 58 Toughening Agent, a urethane acrylate that helps formulators to achieve flexible and tough high solids epoxy coatings without compromising viscosity, cure time, adhesion or the chemical resistance properties of the cured product.