Saturday, September 29, 2007

PUMA Re-Bike is a brand new program launched this summer as part of a partnership with the Bicycle Film Festival. Puma called upon a few of their magazine friends to create a bike depicting their magazine’s personality. But with a catch, PUMA gave them $200 to make a bike, which could only be made with recycled bicycle parts. All of the bikes will travel to the North American destinations for the Bicycle Film Festival and be on display as part of the PUMA Re-Bike gallery at the theaters.All proceeds will benefit bicycle charities across North America