Others Say It For Me

"I think of our marketing

"I think of marketing as being BB and AB - that is Before Boyd and After Boyd.

He has totally transformed the way we think, do, and get rewarded for our marketing."Simon Roberts - Field Seymour Parkes

"Boyd Awesome Result! £100k plus! Just to let you know that we have been awarded the work. There were originally 65 applicants at the first stage. It went down to 14 applicants at the second stage and at the interview stage there were 4.

Thanks for your help. Rachel FSP-Law.com

“A genius in the world of internet marketing and general marketing forlaw firms and beyond"Paul Hajek, Clutton Cox

"If there's only time to read one email a day, it's yours I read Boyd. Thanks."Janet Davis, Booth, Ince and Knowles.

Boyd, I am not a lawyer myself but a marketing consultant working for the firm here in Lincoln. It's always good to get other views on how to do things as I would never claim to know everything! Not all the time anyway.

I haven't recommended you to anyone in the area simply because they are our competition and I don't want them to act on the good advice you offer.

That's a compliment, even though it doesn't help you very much.

I have implemented one or two of your ideas and adapted some others to suit. Also, the occasional idea that you throw at me takes me off on a tangent where I come up with things that are completely different, but take their start from your email.

Jonathan Bowman, McKinnells

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Attitude For Lawyers

We are born with curiosity and enthusiasm. When these qualities are combined with great expectations and persistence we can expect amazing results. 3 year old children ask repeatedly “Why?” to every answer they are given. They are curious, enthusiastic and persistent. And they usually get their way.

A great attitude is infectious. It can affect animals. Horses respond to the jockey’s attitude. Dogs respond to your attitude towards them. And you respond to other people’s attitude towards you. That’s why you’ll tip more in a restaurant where the attitude to service is a positive one and the waitress will earn double the money because of her positive attitude.

Imagine today were your last day on Earth. Do you have a positive enough attitude to make the most of today? You are on a “holiday on Earth” everyday of your existence.

We don’t know much about the mystery of life, where we came from or where we go. The only thing we know is now. And now is how you perceive it. It’s a mental game. And a mental game that you can win or lose. It’s up to you.

“You become what you think.”

If you have a positive attitude you’ll be positive. A negative one and you’ll be negative. You might reflect that most people start the day with a neutral attitude. If it’s a bright and sunny day they might feel a little more on the positive side. And if it’s raining and cold, and they’re late for work and the kids are screaming and there’s heavy traffic.........maybe the day is not going to be a productive one for them.

Do you recognize that your mental attitude, whether it is positive or negative, can be changed at will in one second of time? Your attitude is something over which you exercise control.

How much of your success is down to your attitude? Some of it, all of it?

And how many of you have been on a course or studied how to have a positive attitude?

Reading is fundamental to acquiring a positive attitude because it helps you become self-aware.

Here are four books that you can read that will help. I've mentioned these elsewhere on the site because it's that important.

“How to Win Friends and Influence People” Dale Carnegie

“The Strangest Secret” Earl Nightingale

“Think and Grow Rich” Napoleon Hill

“How To Stop Worrying and Start Living” Dale Carnegie.

You might want to read “The Places You’ll Go” by Dr Seuss, Jonathan Livingston Seagull by Richard Bach, Le Petit Prince by Antoine St Exupery, The Man Who Planted Trees by Jean Giono, Purple Cow by Seth Godin, From Good To Great by Jim Collins, Selling the Invisible by Harry Beckwith.

Here are some mental munchies about positive attitude.

If you want to be positive you have to be exposed to positive people and influences.

You were born to win, but you have to plan to win and prepare to win and expect to win – that’s a saying by famous sales trainer Zig Ziglar.

You’ll get whatever you want if you help enough people to get whatever they want. Or as Muhammad Ali said, “Service to others is the rent you pay for your room here on earth."

Make every day as productive as the day before you go on you two week summer holiday.

Ignore people who say you can’t. They just don’t want to see you get on.

If you have nothing nice to say, don’t say anything. That’s a famous quote from your mother.

Don’t dwell on the problem, seek the solution. Be a winner not a whiner.

Forgive and forget. Don’t let the past put a break on the future.

Self talk your way to self-performance. Muhammad Ali said, “I am the greatest” and he’s still saying it

You become what you think. What are you thinking today?

What you do away from the job will affect how you do the job.

You will hear NO 117,637 times in your lifetime - try converting 1000 into a Yes