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Contest summary

Target Audience

Very large contractors, municipalities, companies who own heavy machinery, general public to easily recognize our logo

First impressions on our logo should be

Professional and easily recognizable, similar to the effect that the Apple logo and Microsoft logo, and other brands have. The logo is simple yet effective, and professional. PLEASE NO STOCK IMAGES!

Additional comments for the designers

Since the day our company was established in 1980, the NE has been the core of our logo. Whatever logo is designed, please include the NE as the main portion. The company name should be more of a regular to classic font. Even if it's not, just nothing too bulky and really thick.

Styles we are interested in:

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.

Coat of Arms or Family Crest

A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.

Letterform Mark

A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.