"The driver-based software compiles user data, provides a range of statistics for analysis, and hands out trophies when exceptional milestones have been reached. It’s an entertaining way for gamers to keep track of their mouse skills – and it even lets players share their accomplishments with others via social network sites, like Facebook."

And now was acknowledged the presence of the Red Death. He had come like a thief in the night. And one by one dropped the revellers in the blood-bedewed halls of their revel, and died each in the despairing posture of his fall. And the life of the ebony clock went out with that of the last of the gay. And the flames of the tripods expired. And Darkness and Decay and the Red Death held illimitable dominion over all.

Their advertisements are clearly not aimed towards non-casual gamers, or in fact anyone with an IQ above 50 so it doesn't seem promising. Although it's possible it could be good, after seeing their marketing points that possibility seems low.

Having ridiculous marketing and arguably stupid features doesn't have a direct inpact on the performance of a mouse.
Ofc there are enough things they can screw up (and I'm certainly not a Roccat fan) but on paper we have a not so heavy mouse (90g) with a very good sensor.

I think it shows their awareness of truly important features for a mouse, making it less likely that the product would be top notch. I mean they could get lucky and it's actually a great product but I think it would be less likely that a companies who actually identify important features in a mouse.