How Social Media Can Attract More People To Volunteer At Nonprofit

March 14, 2020

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Nonprofit organizations always need new people to join their team and help with their cause. Spreading the word about what they do is crucial. This is why they need to use all means to attract more people to volunteer for them. Social media is one of the tools nonprofits could use.

There is more to social media than promoting products or sharing attractive visuals. Nonprofit organizations can also use social media for their cause to raise awareness about what they do and attract new volunteers. If you’re curious to learn how just keep reading.

Let’s break it down.

1. Wide Range of Audience

There are currently nearly 3 billion active social media users worldwide. Just imagine all those people that you can reach out to using different social media platforms.

It’s a huge window of opportunity for nonprofits to raise brand awareness.

Using social media, you’ll be able to:

access a wide target audience

spread your message

gather followers

Make sure that you show social media presence on all the major platforms including Instagram, Twitter, and Facebook.

Social media is the perfect connection between nonprofits and potential volunteers.

2. Share Information

Using social media, nonprofits are able to show the true presentation of their organization and what is it that they stand for.

Using social media posts, you can:

share information about the organization

share event information

give details about the work of the organization

introduce current volunteers

This way, people will be better informed. If you need professional help with using emotionally powerful words in content, consulting with experts like TrustMyPaper and GrabMyEssay is recommended.

3. Joy of Volunteering

Volunteering can bring such joy to the people involved in it. Whether you’re giving help, or receiving it, your smile will tell a thousand words.

Through social media posts, potential volunteers can envision all the joys of volunteering.

Nonprofits can share images and videos on social media to show:

the positive impact they’re making

the change they’re making

the benefits of volunteering

the beauty of helping others

“This visual presentation of your nonprofit’s positive impact will skyrocket your volunteers’ number and ensure you always have enough people to achieve all your mutual goals,” says Diana Adjadj, a digital marketer at Studicus and active volunteer.

4. User-Generated Conten

People love getting a recommendation from their friends or acquaintances. User-generated content on social media is the modern form of recommendation.

And since 92% of people trust their friends’ recommendations, you need to improve your strategy.

Using UGC means that existing volunteers will share:

images

videos

stories

posts

Their experience will attract their followers, friends, and acquaintances and give them a chance to find out about your organization. They’ll also be more ready to volunteer, seeing that their friends are happy doing that.

5. Improved Communication

While potential volunteers and those interested in your nonprofit can reach out to you via your website, social media can serve as a better means of communication.

Here’s why:

a website is more formal than social media

social media is more casual

they’ll be less hesitant to send you a direct message

Social media will encourage people to reach out to you and ask for additional information. This will give you a chance to establish firm communication and attract more volunteers.

6. Top-Notch Engagement

Did you know that 48% of people discover nonprofits on social media? And once they do, they’ll expect you to act on it.

One of the main benefits of using social media is that you have a wide variety of options to improve engagement and get more people to become a part of your nonprofit.

You get to interact with your followers using all kinds of tools and techniques.

You connect with them using:

likes

comments

shares

posts

direct messages

Every time someone leaves you a comment or likes one of your posts, you can thank them, respond, or invite them to become your volunteer.

It’s that simple and easy and it gives you so much power to make your nonprofit stronger.

7. Show Credibility

People love to do some research before they purchase clothes, order tickets for a show, or buy anything else online. The same goes for a nonprofit.

People will want to see that you’re credible and professional.

Social media can help you establish a credible image of your nonprofit and make sure people take you seriously. Use social media to share:

valuable information

credible facts

relevant news and updates

facts and statistics

How that you’re knowledgeable, experienced, and resourceful. Potential volunteers will see that as a strong note of your organization and will be more willing to join.

8. Friendship Stories

Volunteering is primarily about helping others. You volunteer to save animals, clean polluted areas, help the poor, etc. But, many people aren’t aware of how great volunteering is for you as well.

The best benefit is that you get to make new, life-long friendships. Use social media to share this side of volunteering with your followers and potential volunteers.

Share stories about:

new friendships

connecting people

working shoulder to shoulder with the people you love

having each other’s back

It’s important that you show you’re all a big family, and that your community supports everyone who joins.

Potential volunteers will be interested in becoming a part of your family and joining your nonprofit.

9. Call to Action

People who are interested in joining your nonprofit need a push in the right direction, to ensure they actually do so.

The simpler the process of joining, the better. Social media can help simplify things and make it easier for the people interested to join your crew.

All you need is:

powerful calls-to-action

direct links for joining the organization

explanations on how to join

explanations about the different opportunities that you offer

Give the people a direct invitation to join your team, and help them do it in a couple of easy steps. You’ll be amazed by the effect you’ll make using CTAs and links via social media.

Final Thoughts

The power of social media should not be underestimated. Your nonprofit can make a huge difference using social media to raise awareness, communicate, and share the love for doing good.

Use the advice from above to plan out a better social media strategy and start applying it as soon as possible. You’ll see the positive effects sooner than you expect.

BIO:

Erica Sunarjo is a content creator with more than five years of experience. Currently, Erica is an editor and writer at BestEssayEducation and WowGrade. She is proud of her an uncanny ability to explain the most complex subject in simple terms.

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