The promising actor lends his youthful charm to the brand’s range of men’s apparel

Online fashion brand American Swan has signed the stylish and suave Bollywood debutant Tiger Shroff as its brand ambassador. The teen sensation will represent American Swan’s men’s wear range of clothing and accessories. Tiger will also be featured in American Swan’s new brand campaign to hit digital and television soon.

American Swan is all set to launch its latest collection of youth fast-fashion, AS ORIGINAL and Tiger Shroff will be the face of this trendy range of casual wear. The collection offers international trends & designs, at premium quality and is smartly priced to fit youngsters’ wallets. AS ORIGINAL will be launched exclusively on the brand’s e-commerce portal americanswan.com and is poised to meet the fashion needs of the mobile and net savvy Gen-Y.

American Swan believes in meeting the aspirations of the youth whose fashion sense evolves constantly and look for brands that help them express their confidence and style. This alliance will help strengthen American Swan’s brand appeal with the young male audience.

Anurag Rajpal, Director and CEO, American Swan Lifestyle Company said: “We are pleased to announce one of the promising upcoming stars, Tiger Shroff as our brand ambassador for the AS ORIGINAL men’s wear collection. Tiger has a youthful zeal and a flamboyance, which will distinctly bring forth AS ORIGINAL’s youth-centric appeal. He added further, “Tiger is a martial artist, a talented dancer and a fashion enthusiast with a committed and passionate approach to his work. We believe he will be a great fit with our brand and we look forward to his energizing presence to reach out to our core audience, the youth.”

Expressing his excitement about his association with American Swan and its latest collection AS ORIGINAL, Tiger Shroff said: “I enjoy staying up-to-date with latest trends, yet maintain my own distinctive style: to me dressing is about expressing my individuality. This is my first endorsement and I am excited to be associated with a youth brand like American Swan.”

Millennials in India are consuming fashion, experimenting like never before and aspiring to keep pace international fashion trends. American Swan is geared to tap into this market and offer the youth in India a range of International fashion at the ease of a click.

The AS ORIGINAL collection offers a wide and diverse range of merchandise across graphic tees, polos, shirts, jumpsuits, denims, trousers, etc. and accessories. The range is conveniently priced at a range of Rs. 399 up to Rs. 1499 and will be exclusively available on the brand’s e-commerce portal www.americanswan.com.