In his opening remarks to this exclusive podcast, Abreu (pictured below) tells Ben Bouckley: “You can develop the most sustainable package, but there will be no value for the consumer unless it is right for the environment, for society and also works well for business.

Abreu emphasizes the importance of recycling, and says that Tetra Pak continues to invest in infrastructure and programs to support the increase of carton recycling rates.

“However, creating sustainable packaging requires a much broader view, and that’s where we’re coming from in terms of a more holistic approach,” he says.

(N.B. We have had some reports of problems in listening to the whole podcast using Firefox as a browser, but no issues have been logged for people using Google Chrome or Internet Explorer. We apologize for any inconvenience.)

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