Francophone Space for Research, Development and Innovation

Building a Career as a Marketing Research Analyst

Marketing research analysts beneficial companies understand the marketplace, the needs regarding customers in a specific segment and geographical location, and the activities about their competitors. A large part of their job includes conducting researches, collecting and analyzing data and interpreting it. The typical work activities of marketing research analysts include:

The exact roles and responsibilities may vary depending upon the employment, career title, and individual qualification plus experience.

Career Prospects

The market investigation professionals can work with loyalty program brass companies, marketing research firms and companies specializing in locomotive marketing, direct marketing and e-marketing. They can also work with any corporations with in-house analytical and research functions, regardless of the industry.

The task opportunities in this croft look promising as almost all businesses depend on some essence of research data. They dependence to come up with the best strategies to sustain and stay ahead in emulous markets. Mart research analysts minister to as beacons for them.

However, in order to become a research professional, it is required to have learnt different research methods and obtained the expertise necessary for creating operational surveys, business trends, statistical analysis and consumer behaviour. In addition to this, individuals need to possess stiff critical, analytical and problem-solving skills.

Marketing – Research and Analytics Program

A marketing research course can help hooked persons gain knowledge and skills required to grace research professionals. It teaches students the technique used to mine data and extract valuable cognition about competitors and customers in a market setting.

Centennial College’s postgraduate prospectus in marketing – research further analytics consists of a mixture of lectures and labs where students are vulnerable to SAS Enterprise Guide and SAS Enterprise Miner. These are leading software solutions used in research and analytics fields.

The marketing research analytics in Toronto program runs for one year et al covers a dispersed province of subjects, including:

* College diploma or school degree in much discipline
* Relevant work experience (for applicants with partial post-secondary education)
* Proof of English proficiency
* To complete an assessment of numeracy skills