iPhone-like physical design, including the lack of logos from either Amazon or AT&T on the front face. Also iPhone-like in pricing: $199 to start, with a two-year contract, and $650 without a contract for the 32 GB models. The best feature sounds like the camera: f/2.0 lens (slightly faster than the iPhone 5S’s f/2.2) and optical image stabilization.

I would love to get my hands on one of these to see what it’s actually like, but my impression is that it seems optimized — perhaps unsurprisingly so — for making it easy to buy things from Amazon.