In a few weeks, when the annual issue hits newsstands with our ad smack in the middle of the rankings section, that’s precisely how administrators at Brandeis, Colorado College, Johns Hopkins, Michigan State and Tufts will be feeling.

The annual U.S. News ad (here’s last year’s) is remarkably effective, drawing tens of thousands of new readers to FIRE’s website and inviting badly needed scrutiny on these institutions of higher learning. It’s also expensive, even given the decline of our magazine industry. Fortunately, those who want to help get the word out about the worst violators of campus freedom now have a free and effective new tool at their disposal: FIRE’s Red Alert widget.