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Email marketing has been around for a while, and for those who do not know, it is worth pointing out that it represents the practice of sending commercial messages to a group of people via email. It represents a smart marketing strategy that can help build brand awareness, trust and loyalty, while also increasing the percentage of conversions and of revisiting users. In a broader sense, all emails sent to a potential business partner or customers is a form of email marketing, as these emails can be sent out for various purposes, such as encouraging repeat business, convincing customers to purchase a new item or service, sharing third-party ads,…

Email marketing campaigns aren’t just about spamming your customers day after day with product offers (although some companies have had a lot of success with this strategy). It’s also about occasionally providing them with useful content designed to help mold their relationship with your brand. The problem for many companies is that they don’t know how to go about writing effective email copy that converts prospective customers into active buyers. Here’s what you need to know about conversion. Make It Less About You And More About Them The purpose of email copy isn’t to market your company or tell your customers about its long and varied…

Knowing how to do an email marketing campaign can be easy with a tutorial, but creating a strategy with goals that you then have to measure is something else entirely. We have the habit of creating and launching actions without clearly having what we need and not knowing exactly how to measure the results. Through this post I will share the steps to create step by step an email marketing strategy from scratch. How to create an email marketing strategy 1 – Objectives This is the part where you put in writing what you need, some objectives would be: Create a new channel to keep the public loyal…