DreamWorks, HP Keynote NAB

Execs from DreamWorks Animation and HP will team up to deliver a keynote address at NAB on Monday, April 14 in Las Vegas. Jeffrey Katzenberg, CEO and director of DreamWorks Animation, will make an appearance via video-monitor as Todd Bradley, HP’s exec VP of the personal systems group, and Roger Enrico, chairman of the board for DreamWorks Animation, share the stage to explain how creativity is driving technology advances and expanding the potential for new content.

Ttitled ‘Digital Innovation: What You Dream is What You Get,’ the keynote address will focus on future highly integrated systems that will enable superior content and greater levels of digital color consistency from device to device. Katzenberg also is expected to give the audience a sneak preview of upcoming ‘Ultimate 3-D’ movies from DreamWorks Animation.

Two years ago, HP and DreamWorks began collaborating on breakthrough approaches to give creative professionals assurance that color could be accurate, predictable and consistent across multiple computers, monitors and printers. HP’s DreamColor initiative is aimed at identifying a process for capturing, designing, editing and printing via sensor-based, closed-loop control systems for definitive color reproduction. Last March, HP announced the first printers to incorporate the DreamColor technology.

The NAB Show is the world’s largest electronic media expo covering filmed entertainment and the development, management and delivery of content across all mediums. This year’s show will take place April 11-17 in Las Vegas. Complete details are available at www.nabshow.com.