This new Google Photos advertisement takes a dig at iPhones with 16GB storage

The latest commercial for Google Photo for the Free up Space feature cashes on the restrictive storage of Apple iPhones. The video captures the sheer sense of exasperation one feels when a smartphone reaches its maximum storage capacity.

The biggest issue most users have had with Apple iPhones is their restrictive nature when it comes to storage expansion options. If you have ever used an 8GB or 16GB iPhone, you’d know what we mean. The sheer sense of exasperation you feel when your iPhone pops a ‘Storage is Full’ notification on your screen, right when you are in the middle of a perfect video or a shot. Quite tactfully, Google’s latest commercial for Google Photos targets the exact painful spot.

In its latest commercial, promoting its ‘Free up Space’ feature on Google Photos, Google takes a good dig at Apple iPhones and their limited storage space. The commercial shows one perfect moment being missed by another, all because of the ‘Storage is Full’ prompt.

Earlier this year, Google introduced a new feature to its Google Photos app, both on iOS and Android platform. The feature allowed users to easily free up space in their smartphone taken by pictures. It also enables uploading clicked images directly on Google Photos instead. Although, this function had already existed with auto-back on Google Photos, however, the new ‘Free up Space’ feature even deleted the existing pictures from the smartphone, putting up all directly on the service.

The ‘Free up Space’ for Android can be accessed by heading to the slide-in menu and selecting ‘Free up space’ option from there. Alternatively, users can go into Google Photos app’s settings and selecting ‘Free up device storage’ directly from there. For iOS, similar to the Android app, users can enable the feature by heading to the ‘Free up Space’ option in the slide-in menu in the app.

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