Follow by Email

Search This Blog

Why should content marketing take a high priority in your marketing efforts?

I have been on both sides of the sales coin — as a seller and as a buyer. It is frustrating when you have too many people trying to sell their so called “flagship” product or services. It is also highly frustrating when you are trying to sell your services/products to probable customers. It is highly tough, if not impossible, to get the right audience to listen to your messaging. This is where the content marketing comes in.

The following points highlight why content marketing is good and should start to do it if you haven’t started yet.

1. Social content will lead to more shared content

If you write content that is captivating and that which resonates with the end-audience, then you have increased your probability of getting more shared content and this content might spread just as easily to more marketing channels like email, whatsapp, linkedin etc. So it is always better to have content that could be spread to your social channels.

2. Organic searches will lead to better goal conversions

Organic searches that lead to your content, will lead the user to your website or your online presence and this will help you get better goals converted. Anything that leads people to your website is a good thing to have. And google’s increasingly complex algorithm will keep pushing your content to the right keywords.

3. Create trust and bond with the readers

Most other marketing efforts will only end up creating displeasure and and irksome taste in the customers’ minds. But content marketing with an extra flavor for reallyreaching out to the users, will increase the trust and create an emotional bond with the users who have similar thoughts or problems. This will become an important factor for making the customers believe in your brand.

4. One interesting content will send people to more interesting content on your website

If you have an interesting piece of article written on your website, then this will interest the users to read other content from your website. Also, you can pingback links on your content to other content articles within your website. Of course, this will increase the user engagement within your online presence.

5. Help your customers do your work

Your customers can take your content and present it to their internal contacts to help take the message across within their company. This willincrease the brand awareness for you. Also, if your content is very interesting, it might even end up as a won deal without having you put lots of efforts into it!

If you find any more benefits, leave your comments. I will be happy to reply to each one of you.

Post a Comment

Popular posts from this blog

Back in the day, when I was running my own startup, I had this fear of missing out on important meetings and I would make sure that I block my calendars with enough of them to ensure that I was on top of everything. In my opinion, this is a basic requirement any executive would have. Comparing this to the customer mindset, there is a very simple yet important requirement that customers want to know any updates to their service or product and how it impacts them at any given moment.

Customer Acquisition is Important. But Retention?

I would like to continue by telling a story that happened to me a few months back. I wanted to commute and I had gotten tired of the two popular cab services in Chennai. I wanted to try something new and got hold of another service provide who was a new entrant to the market. I had started to like their service and was wondering if I could switch completely to them and make my life easier. This is when the following incid…

I have a few tidbits about why to use microservices and why it makes sense to create few microservices as a side project and learn from the same. A lot has been said on why you should use microservices in the internet, that said, I look at it from a practical point of view and give you a very basic idea why we should use microservices and stop monoliths from becoming huge mountains of code in the future.
AdvantagesSimpler codebase(s) - Multiple projects with simpler code to maintain.Single responsibility - The microservice has a single responsibility and moves the developer from the mindset of developing everything together into separating multiple functional aspects into separate codebase.Test coverage naturally increases - since the codebase becomes smaller, the code coverage increases and bugs are figured out earlier in the development lifecycle.Readable codebase - Smaller equals precise and more readable and understandable. You have to understand this is different from simpler co…

The story begins when I encountered a HBR post that works out a few metrics about how companies that have highly engaged employees, outperform those that doesn't. My brain started thinking passively about these metrics and how it can impact business in a larger sense and I started thinking how we can have better engaged workforce that benefits both the company and the employees themselves.

Then, one fine day, when I was driving my car mindlessly, not knowing how my minded drifted to the same topic, I was again deeply thinking about the ways that we could engage employees more in simpler ways and get them involved in more ideation and creation process. This, in my opinion, will create more avenues for the employees to gather real world problem and brainstorm its solutions and help them in their growth for their careers. I thought this could be a real problem that can be solved for the knowledge workers as a whole. Then suddenly there was a huge Volvo bus in front of me siding from…