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Mark Zuckerberg stepped off a black SUV to kick off the Facebook IPO Roadshow at the Sheraton Hotel in Midtown New York City today. About 500 prospective investors awaited Zuckerberg's arrival, so he could justify the cost of investing in Facebook when the IPO launches next week.

CNBC reports that due to all of the hype surrounding the IPO, the stock which will be priced from $28 to $35 a share could easily double as investors rush to buy. This takes me back to 2004, when people were openly discussing buying Google stock at bars in Miami. I never overheard so much talk about stock prior to then. Google stock launched on August 19, 2004 at $85 and closed at $100.34.

Search marketers and other people who were supposedly qualified to comment on Google stock stated that Google shares were overvalued. MSN and Yahoo! were still competitive rivals at the time, and it may have been hard to foresee how Google would have managed to maintain leadership. Today Google trades at over $600.

In terms of broad-based social networking leadership, I don't see that type of pressure coming from Twitter, Google +, or other social networking companies that could potentially rival Facebook. Of course, a company like Twitter is private, and its finances and management and operational structure are not open to the public. LinkedIn stock which more narrowly caters to professional networking, nonetheless, doubled on the day of its IPO. LinkedIn opened at $83 on the day of its IPO launch in 2011, and is now trading at around $114. But can LinkedIn potentially become a competitor that could take broad-based social networking market share and hurt Facebook's business model?

Warren Buffet told CNBC that although Facebook is an extraordinary company, it is very hard to value. Thus Buffet would not be investing in Facebook. Marketers should take note on how Facebook will adjust their policies because of added pressure to grow revenue. Will it become more effective to the paying advertiser and less profitable for the more "organic" marketer that seeks to generate free publicity on Facebook? Will organic means of promotion of brands, such as the creation and organic promotion of Facebook pages, be limited to practices that bolster advertising spend?