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The Danish diabetes giant continues to soar on North American sales of its modern insulins, in particular. As of November, the company had captured half of the total global insulin market and almost that much of the modern insulin market. Victoza, launched in 2010 for type 2 diabetes, saw meteoric growth in 2011 and became a blockbuster, but faces competition from Amylin's Bydureon and is weighing the development of a once-weekly version to fend off the challenge. The firm has high hopes for its thrice-weekly Degludec, a basal insulin that would take on Sanofi's $5-billion Lantus, and is exploring an obesity indication for Victoza, a possible gold mine. Now if only they could do something about Victoza spoke and bad press magnet Paula Deen.

As US pharma continued its quest for a Grand
Prix at the Lions Health international festival of
creativity, MM&M went on location to Cannes,
France. Missed our coverage from June? Now,
we're giving you an opportunity to catch up on
some of what you missed. Download our
e-book on the two-day festival, recapping the
event, rounding up the best of the speakers,
offering perspective and listing all of the
winners. Click hereto download.

The most recent MM&M Skill Sets Live event
surveyed a range of issues relating to one of
the hottest promotional spaces in healthcare.
Speakers and panelists at the morning-long
session, including promotional- and
multichannel-minded executives from GSK,
Epocrates, Treato and Montefiore Medical
Center, weighed in on topics designed to help
marketers demystify the challenges associated
with non-personal promotion. Click here.