After premiering on Ellen Degeneres‘ eponymous talk show, the video hit the web and began to spread like wildfire.

Notoriously quick-on-the-draw social media sites are afire with posts, reblogs, and retweets of the trailer on YouTube, Twitter and Tumblr — but it’s bound to go further than that as mainstream media taps into this all-out fan feeding frenzy.

Admittedly, this is not the first look at the film. In recent weeks, production stills were leaked online – followed by the first official poster for the film.

But this is the first bona fide official video clip of the movie — and it looks and feels true to the book.

The only questionable element, it would seem, was the studio’s decision to set the trailer to The Arcade Fire‘s music. As triumphant and rousing as “Wake Up” is, it feels oddly out of synch with the film’s visuals.

Then again, perhaps we’ll just have to wait for the full-length film before we cast judgment.

The Low Down

Culturite explores Indigeneity, politics, media, hip-hop, art, culture, philosophy & technology. I'm also on Tumblr and Twitter. Here's a short bio and for more info about past & current projects, check the About Me page. Get in touch: jarrett.martineauATgmail.com.