BlogRecruiting & HR

The Brazen candidate engagement platform provides recruiters and talent acquisition teams with a plethora of features and benefits to help convert candidate interest into applications and speed up the hiring process. See the product in action in our most recent video.

Michigan Tech University (MTU), like many universities, is constantly trying to find ways to connect their highly in-demand STEM students with employers. This typically has meant in-person career fairs, because employers have traditionally focused their campus recruiting on, well, being on campus. But time and money spent conducting and participating in on-campus recruitment can add up. And very rarely do schools come together to lessen the strain on the employers.

As I started to write this blog post on the similarities and differences between recruiting and marketing I began by creating a good ole Venn diagram. You remember those from primary school. Overlapping circles that allow you to compare and contrast categories. So I drew a circle for recruiting and one for marketing and started to fill them in.

Brazen is helping top employers convert more candidates at the top of the funnel by offering candidates the option to chat in addition to the traditional apply now. Watch our video to learn more about how this works.

What if I told you that I could connect your brand with more than 136,000 of the brightest thought leaders in the world from a mix of backgrounds who could potentially be interested in joining your company and all you had to do differently was, well, nothing really, other than log in to an online career fair and have meaningful conversations with your next great hire?

It’s practically impossible to tell if a candidate is going to be a good fit, based on their resume alone…that’s why many of my clients tell me they (used to) invite all the seemingly “quality” candidates to a phone interview. Why is phone screening upfront a bad idea?

Last month we invited 50 recruiters to our office to hear what challenges they are facing and ways they are overcoming those challenges. We also spent some one on one time with a select few to capture some sound bits for a video that we created so that we could pass on the learnings from our event to the rest of the recruiting world. Watch our video for some of the key takeaways from the #HRTX event and let us know if you are facing some of the same challenges in the comments below.

If you’re an employer that attends career fairs with the goal of finding quality candidates or a University that hosts in-person career fairs, you know how much work, planning and traveling goes into them.