Okay, I get it. Technology continues to invade almost every space of our lives…including those endeavors once meant to be relaxing and contemplative. Yet, this fishing lure I seen advertised the other day really takes the cake…errr, I mean video.

Yup, imagine trolling or casting with a $240 fishing lure hoping to catch the big lunker, but wait…when you do you’ll have a video for social media worthy to go viral. That’s right, the latest new fishing gadget is a video camera offering 720p video quality built directly into the fishing lure. Theoretically you will be able to see the fish bearing down on the lure until the moment of truth when the world goes dark with a fish on hook. What could possibly be more exciting than having that happen?

But wait. What if you’re like me being more apt to snag the lure on a submerged log or rock and subsequently lose it. Have you ever seen a grown man cry while fishing? If I lost a fishing lure that expensive I would be inclined to jump into the lake and dive for it…and to make matters worse I DON’T EVEN SWIM!

Truthfully, I would love to see some video samples from this new fishing lure. In a world where most cameras promote image stabilization how could a fishing lure that wobbles and zigs/zags through the water to entice a fish to strike produce any sort of video quality that would not incite at least some level of nausea from the viewer? Alas, maybe I’m looking at this all wrong.

Indeed, maybe the real value in using this camera is for the fisherman to do a self-critique of his/her fishing style. Maybe the video will show how the angler is too quick to set the hook. Maybe the video will show some fault in the quickness of the retrieve. Who knows. What I do wonder is how many of these lure cameras will show up in the tackle box of legitimate anglers. After all, it’s no secret how more fishing lures actually catch shoppers in the store rather than ever catch fish while used on the Lake.

In the end, who am I to say if a person wants to dump several hundy into a single fishing lure they shouldn’t be able to do that. We all spend our time in the outdoors having fun in what ever manner is necessary to achieve satisfaction. So, if you feel inclined to purchase the Eco-Net Eco-Popper Video Fishing Lure you can find it HERE. As for me, nope…such a product will likely never find its way into my boat. Somehow, I happen to think the biggest fish this lure will ever catch is the sucker who opens his/her billfold/purse to purchase it.