Blog Stats

marketing consultant Omaha

(Omaha, NE) — An integral part of building your Omaha company brand is promoting a consistent & polished image on & offline. Everything your business puts out there reflects your company image, so hiring a competent and creative Omaha marketing consultant, well-versed in all media/print aspects is a must-have for a successful marketing strategy:

Logo

Business Cards

Website Design & Navigation

Internet & Broadcast TV Commercial

Brochures

Slogan

Print & media Advertisements

Notes Susan Stern, “every aspect of your marketing plan should have a common and consistent theme across-the-board: overall color, design and appearance of all things communication that your company promotes. This is not a do-it-yourself project.Only a competent Omaha marketing consultant has the tools and industry knowledge to streamline a company image at a professional level.

“I am one of the only Omaha marketing consultants in town that handles all things communication on & offline.Most Omaha advertising and marketing firms have up to 5 (five) people managing your company image. That means, behind-the-scene, one person handles the copywriting, another does the graphic design, and most likely other tasks such as Omaha website design & development are outsourced with high costs passed onto you. With so many people working on your image branding, that can present a problem in terms of image consistency, too. “With Stern PR Omaha, you have solely 2 (two) professionals managing your marketing! Costs are very reasonable. Your image remains consistent. Reaching Susan Stern to communicate is easy, too. Pick up the phone, send an email or text.

Yes, image is almost everything to a business, but not the end-all-be-all. Yes, a company’s image can help customers remember your business, but the quality of the image is what makes a lasting impression. In other words, a fantastic logo on a business card will have little influence if the card paper itself looks cheap. The quality of your business card image portrays to customers on a conscious & subconscious level. Therefore, a low quality image on your business card represents a poor quality company. Likewise, a polished biz card which contains a great looking logo and easy-to-read font and all contact information positioned on superior paper stock gives an outstanding impression of your business.

Equally as important as image is the substance of the service/product your company provides. Notes Susan, “give your customers something that exceeds their expectations, i.e., superior service compared to others, out-of-the-box production/service – at a reasonable price.”

A successful brand identity is based on SO MUCH MORE than just a talented designer’s or copywriter’s interpretation of your company. Branding strategy must capture the essence of the company’s vision and summarize the benefits that your target demographic will experience when doing business with you. “Here at Stern PR Omaha, not only will my clients receive meticulous branding of your company image on & offline, but the image will be consistent, streamlined and professional, backed by superior customer service, affordable rates and an advocate who works on your behalf within your budget,” emphasizes Susan Stern.

For more information and inquiries, please contact Susan Stern direct in Omaha at (402) 212-7489. Visit official website here.

Susan Stern is a one woman band, per say. She is an Omaha copywriter, graphic designer, website developer, video producer, photographer and traditional/internet marketing consultant. She is, most importantly, a mother to the most amazing kid ever. You can follow her onTwitterand Google:+ Susan Stern

(Omaha, NE) — The wait is no more! The Stern PR™ Susan Stern 2012 video of services is here! Thus far, the reviews are great!

Every year, Omaha Marketing Consultant Susan Stern unveils a public portfolio showcasing the wide variety of projects to be proud of. Reminder. Omaha’s Stern PR™ offers everything that a business needs in terms of Omaha Marketing, Advertising, Public Relations & Journalism – on & offline.

“People don’t care, and may not realize the labor-intensive effort for creative & SEO-friendly video production the Stern PR™ way – done right! For example. For my own production, it took 60+ hours. Creatively. I start by shooting the video with a professional grade, high-definition & high-resolution video camera. I do same with high-resol still cam. Then, I transfer to my computer – a custom high ram, best processor, highest storage capability on-the-market 2012, an all-in-one touch-screen, flat screen, best graphics card desk top. And, no, it’s not a MAC. It’s a grand PC. Yet. reasonably priced. An IBM company created-system, on a side note.

Back to Video 101 by Stern PR™. I first choose the golden soundbites, video, etc. I had already edited in my head during shooting, so I know approximately know where to go on-the-time line – for that choice excerpt. Forward, it takes hours as I manipulate each video frame-by-frame, interspersed with custom video effects, transitions, panning & more. Do this. Change that.

I pick & choose the right music bed – in my vast commercial-purchased video library. I comb through several dozens of songs & bits – for the right track.

Once music is chosen, I place it on the – edit bar of- my industry-level video production program. I then lay down my voice-over. I zoom in each minute audio frame and edit-out breaths. Clean up copy. Import new media. Redo. Playback. Revise. Lay down new Susan Stern voice-over tracks. Render. Examine. Revise again. Re-edit. Whew!

When all is said and done. I download to appropriate video sharing sites. Redo. Redit. Delete old. Download again. Perfect. I then draft keyword rich for SEO description, title and tags after extensive research & analysis involving competition search engine 1st page placement. This is the entire process. Stern PR™. Pre & post production.

As for Stern PR’s 2012 Video Debut, time invested maxed out at 60+ hours,” stresses Susan Stern, Stern PR™, Marketing Consultant Omaha. “I worked some overnights. Many, many hours. Eventually, I get to the point – where I just know the production is great. I publicize it!”

Stern PR™ offers the same enthusiastic commitment/passion for clients – corporate videos for websites, training, boardrooms, trade shows and for a sales pitch! “Like a reporter as I use to be, I research. Learn, the product/service of each client I represent. It’s not complicated, for me. In fact, I’ve impressed one client in particular, he tried to hire me as sales director. No thanks. Much appreciated. I’ll stick with marketing consulting. Anyhoo, back to the passion of Stern PR™, I then streamline a company’s image via corporate video – complete with an ear-soothing, eye-catching slogan & entire name-branding – on & offline.”

(Stern PR™ Susan Stern) — Omaha Marketing Consultant Susan Stern Stern PR™ makes it a top priority to give back to the community in the form of organizing events for the Elk Creek Crossing Omaha HOA and handling marketing tasks at Omaha’s Friedel Jewish Academy.

“I love doing things for others. I figure, why not use my graphic design and video production expertise toward philanthropy. So, for several years I have handled the Friedel Jewish Academy End-of-Year Video production, a labor intensive production that received high reviews! I am also frequently called upon to shoot professional photos, create graphic design & copywriting mailers for the school, gratis. It’s fun and feels great to give altruistically,” notes Susan Stern Stern PR™ Omaha.

As for the ECC neighborhood association, Susan Stern of Stern PR™ passionately strives to stand by her slogan, ‘Serious Strategy Really,’ handling the website content maintenance, copywriting, photography and video. Few neighborhoods in Omaha offer an up-to-date neighborhood website like the one for ECC. Stern PR™ offers these services for next to nothing. Check it out here.

Susan Stern also spearheads events for families. “A couple of gal friends of mine are getting ready to organize the ECC neighborhood Easter Egg Hunt – a popular extravaganza that has grown over the years. So the upcoming holidays are gonna be really fun,” says Susan.

By Omaha Website Designer | Omaha SEO Pro Susan Stern(Omaha, NE) — The single most important investment a business should make beyond a quality website and internet video commercial – is to encourage online traffic to your website home page. Known in the industry as Search Engine Optimization (SEO), it’s an integral internet marketing tool. Without a mechanism to drive traffic, you are left with nothing but a storefront. With effective SEO, would-be customers find your website when they type in keywords for your products and services. With an estimated 60% of people searching online before they make a purchase, SEO is of the utmost importance for a business to net profits.

Here you shall find the results of research by the London-based research marketing firm brightlocal.com – which demonstrates that Google’s search engine drives the most traffic. Thus, the importance of Google to website owners. Additionally, the findings show that businesses should have SEO directed to Yahoo and Bing search engines and have a Facebook presence. Finally, website owners should have what’s called backlinks or referring sites, i.e. websites or online videos that link to your business website.

(Omaha, NE) — Every Omaha business needs an effective on & offline marketing strategy.Stern PR Marketing Omaha offers all things communication, plus personalized service at affordable rates. Notes ownerSusan Stern, “What sets Stern PR apart from the rest is that I specialize in every Omaha marketing task imaginable, so you don’t have to go here and there for Omaha business branding.”

“Usually small and medium-sized companies come to my door for a custom Omaha business website marketing plan. What results is a streamlined company image, a new slogan, an internet video commercial, unique TV and radio commercials, eye-catching print advertisements and more including Omaha business SEO that works,” emphasizes Susan Stern.

Internet video commercials are something Stern PR highly recommends, too. “One of the most effective ways to catapult your business to the top of the search engines is for Stern PR to create a custom high-definition internet video commercial on your Omaha website home page. Using a proprietary technique, I then optimize the video for SEO. Would-be customers are more prone to watch an excellently produced internet video commercial than simply read a website,” emphasizes Susan Stern.

A custom-made video commercial by Stern PR can also be used in the boardroom, at trade shows, and other venues. Adds Susan Stern, “in this gadget age, people have evolved to have short attention spans. So, they’d rather watch a professionally-produced video commercial about your business than read. After they watch the video, people then tend to be open to reading your website and other content.”

Visit Stern PR website now for more information on Omaha business branding done right!
Or call Susan Stern directly at 402-212-7489 in Omaha.