Mr Armstrong, whose firm's Christmas party was televised last year, is urging companies nationwide to act as dealerships to sell and distribute supply-only uPVC products, operating under the V4M banner to customers who order over the Internet.

The V4M service will filter business leads to its network of dealerships, the first of which has already been launched in Tamworth.

NEW APPROACH: Paul Gibbs (left) of V4M in Tamworth, and company founder John Armstrong

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