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The purpose of this business plan is to raise $250,000 for the development of a miniature golf course and entertainment facility while showcasing the expected financials and operations over the next three years. The Miniature Golf Course, Inc. (“the Company”) is a New York based corporation that will provide miniature golf and arcade game usage to customers in its targeted market. The Company was founded by John Doe.

1.1 Products and Services

Management intends to develop an extensive retail entertainment facility that will primary generate revenues from miniature golf. Mr. Doe intends to develop facility that will feature an 18 hole golf course. This course will mimic a traditional golf course that will have sand traps, running water, and other real course like attributes. Additionally, the business will offer a limited food and beverage service which will include candy, hotdogs, small sandwiches, coffee, and fountain drinks. This aspect of the business is very important because it will provide an additional stream of revenue for the business. The business will generate revenue streams from hosting birthday parties and other events within the facility. Tertiary revenue streams will come from arcade games that will be available for patron use throughout the facility. The third section of the business plan will further describe the services offered by the Miniature Golf Course.

1.2 The Financing

Mr. Doe is seeking to raise $250,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.

1.3 Mission Statement

The Miniature Golf Course’s mission is to become the recognized leader in its targeted market for family entertainment services.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the retail management industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals within the target market.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Miniature Golf Course, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Miniature Golf Course requires $250,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Miniature Golf Course, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Miniature Golf Course. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the miniature golf and entertainment services offered by the Miniature Golf Course.

3.1 Miniature Golf Facilities

The primary revenue center for the business is the management and sale of rounds of miniature golf to the general public. From each customer, the business will generate $5 of revenue from the rental of a putter and a ball for the Company’s 18 hole miniature golf course. Currently, Management is sourcing the facility that will be used for the construction of the miniature golf course. Unlike traditional miniature golf courses, the Company’s course will have running water, sand traps, areas of grass, and other features that emulate a traditional golf course.

3.2 Arcade Games

The secondary entertainment revenue center for the business will be the ongoing usage of arcade games among the Company’s adult and children patrons. At any given time, Management anticipates that the business will have seven to ten arcade game stations available for patron use. Each play of an arcade game will generate $.25 to $1.00 in revenue for the business. The games that management will rent or buy from arcade machine wholesalers will be popular in demand games that are well-known among the Company’s target market of young children and adult arcade enthusiasts.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the retail entertainment (which include miniature golf courses) industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.

4.2 Industry Analysis

The entertainment (retail) industry generates approximately $1.5 billion dollars a year among 2,700 companies that operate retail miniature golf facilities and arcade establishments. These revenue numbers do not include amusement parks, casinos, or resorts that provide arcade machines as a value added benefit to patrons. The industry employs more than 30,000 people and provides aggregate annual payrolls of $350 million dollars. As stated earlier, the industry is mature. The expected continued growth of these businesses is expected to mirror the general population growth plus the rate of inflation. The key to thriving within this industry is to provide patrons with a unique miniature golf course coupled with arcade games available for use. The Company, by combining the miniature golf course with some arcade games, will allow the business to draw a greater age demographic among young customers than is usually expected within the retail entertainment industry.

4.3 Customer Profile

In this section of the analysis, you should describe the type of customer you are seeking to acquire. These traits include income size, type of business/occupation; how far away from your business is to your customer, and what the customer is looking for. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

The Miniature Golf Course intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Miniature Golf Course.

5.1 Marketing Objectives

• Develop an online presence by developing a website and placing the Company’s name and contact information with online directories.

• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth.

5.2 Marketing Strategies

Management intends on using a number of advertising and marketing channels to promote traffic to the Miniature Golf Course. The Company primarily intends to use a broad based advertising campaign that will raise the awareness of the retail location among the targeted young child and adolescent demographic. To that end, Management will place a number of advertisements in locally based newspapers and advertisements from the onset of operations which may include discount coupons or coupons for a free round of mini-golf. This will create an immediate draw to the Company’s location. Management also expects that the business will generate significant word of mouth advertising as the Company hosts events for children’s birthday parties. As more and more children are invited to Company hosted birthday parties, these youngsters may have their parents host their next birthday party at the facility. The Company anticipates that this type of advertising will take three to six months to become effective.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• The Miniature Golf Course will have an annual revenue growth rate of 16% per year.

• The Owner will acquire $250,000 of debt funds to develop the business.

• The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

The Company’s revenues are somewhat vulnerable to changes in the general economy. The Company is providing entertainment, which is not a necessity. However, the pricing point for the miniature golf, arcade games, food concession, and event hosting services is extremely low, and the general economy would need a serious recession before a revenue decline. The high margin revenue generated by the business will allow the Company to operate profitably despite negative economic climates.