One of the most searched marketing-related terms on Google is “social media tools.”

Marketers realize that social media is extremely important. More than that, they are recognizing that simply posting on social media and then forgetting about it does not work. They need to tap the many resources that can help them as part of an integrated, long-term digital marketing strategy.

Numbers never lie. I like to use this phrase a lot when working with teams on marketing strategies. Regardless of what your objectives are within your marketing strategy, you need that strategy to be data-driven.

The quickest way to failure for advertisers and marketers is to carry on without data, performance measurement and benchmarks to guide your team. I’d argue that the most essential data is that about your customers, prospects, online...

The world’s top brands know how to navigate a changing landscape. Companies like Nike, Amazon, Airbnb, Patagonia, and Apple, recognize what drives consumer behavior and work hard to gain an understanding of who their customers, fans, followers and loyalists are.

They don’t just make great products and services, they harness the power of listening and engaging real people at a personal level. They have mastered the art of assembling a...

By now you realize how important content is to your overall marketing strategy. It’s a huge part of the inbound process and helps to give your brand authority to discuss topics most relevant to you and your audience.

Maybe this is a new initiative or something you’ve been at for years. Either way, it can sometimes be a challenge to know where to start.

You know you need a solid strategy and foundation in place to move forward, but how do...

The digital world is a whirlwind place. Marketers and advertisers know this all too well.

With 211 million pieces of content being made every minute, how do you even begin to know who your customers are, where they are or what they’re up to? It’s like putting a net up into a tornado and hoping to catch a butterfly. So, are you ready to catch the elusive information that will help your team’s marketing strategy?

Buyer personas. The most important insights into your customer base live in these fictional, but accurate representations of your target buyers. Whether you’re a big enterprise brand or a bootstrapped startup, you need to have documented profiles of the types of customers you are trying to reach.

So, you’ve got that down. Now, you want to do it better. You’re in luck. Thanks to high-tech resources and innovations, we have tools in place to...

Social media and other content marketing are a long game. It’s a drawn out process that takes tons of time and patience. The payoff is big, but it’s not in any means fast.

However, while you’re waiting for “eventually” to one day arrive, you’ll want to get into a routine of optimizing and improving your daily social media marketing habits. If you’ve been working on your social content, just getting started or have suddenly hit a plateau, we’ve...

On July 25, the leading fast food taco joint announced its partnership with the ride sharing app famous for the pink mustaches. The new service, called “Taco Mode”, allows Lyft riders to make a detour to the nearest Taco Bell to get their Cheesy Gordita Crunch action on during their ride.

The move is aimed, presumably, at the bar scene crowd looking to satisfy their late night cravings on their way home.

Some of the best people you know are the ones who are good listeners. They lend you a sincere ear and make the effort to take in what you have to say then empathetically process it for the purpose of helping you the best they can.

Is there someone in your life that you know like this? A parent? Your best friend? Your spouse or significant other?

We can all agree that being genuine and open in a conversation makes you good company. But what about...

When evaluating your current or a new social listening platform(s) you may not consider the technology powering that platform, but you should. The platform’s ability to process large amounts of text and output accurate results is paramount to your abilities as a researcher. While the ins and outs of natural language processing (NLP) aren’t the sexiest parts of your job, it’s important to have an understanding of what’s going on behind the...

We’ve all been there. If you’re in digital or social media marketing and your brand or business is ready to take off and reach the next level, you’ll need to be armed with the power of social media metrics.

Here’s your opportunity to really show the impact of your marketing efforts. Don’t just be on social media. Become a social media power user. One way to do this is by leveraging...

Many eons ago-- so like, 2014-- social media got a really bad wrap in many business offices. It was seen as an immature place filled only with selfies, socializing and other shenanigans.

Today, more and more businesses are recognizing the necessity of adopting social media as a major marketing channel. Sure enough, brands have come around on Facebook and Twitter. These channels aren’t just for play. They offer real, concrete business impact.

We’re splashing into summer! You might be so over summer cliches, but your customers surely aren’t. As we’ve celebrated the first official day of summer, there are many events and holidays coming up in July that you can use in your marketing strategy.

So, while you’re getting that suitcase packed with flip flops and upping your summer-themed emoji game 🏖, you can also leverage social media events and moments for your brand’s marketing strategy.

Don Draper had a spectacular way of presenting amazing new creative ideas for brands’ big ad campaigns. The many “Mad Men” who inspired that character knew how to develop messages that truly resonated with people. At the height of the golden age of advertising, brand messaging literally drove consumer behavior.

Today, we can feel inspired by such remarkable creativity. But the internet has turned the advertising world on its head. We’ve done a...

Successful marketing and advertising is about building an ongoing relationship with people, reaching them where they are hanging out online. It’s a two-way street now. The best brands keep an open dialogue with consumers. They provide them with relevant, interesting and entertaining information on a consistent basis.

Us social media marketers know the scenario: you’re working hard to develop a social media strategy for your company or your client. But you can’t decide what data is the most important to help guide that strategy.

The good news? There is a lot of information out there. Online conversations help us better understand audiences and create lasting connections with real people. Your social media approach will likely vary depending on your business...

With Hollywood's biggest night of the year finally here, you may be wondering who has the competitive edge going into Sunday night's Academy Awards. Is there a way to data to predict the Oscars?

Social listening data can be a great way to gather industry and user-generated opinions on Hollywood's biggest award show of the year. To select our picks, we used the universe post volume and positive sentiment from Infegy Atlas to score each movie,...

10 years ago today Infegy was officially founded, and began offering social intelligence software clients could use to better understand their ideal consumers. Infegy has been collecting an immense volume data ever since.

Since our first day 10 years ago we've made some big strides in improving our social listening platform, Infegy Atlas. Some fun facts on scaling our system with the immense growth in social data available today include:

Infegy's list of the Top 50 Most Popular Brands of 2016 has been published! Through analysis by Infegy Atlas of billions of online posts, tweets, articles, blogs and more, we have ranked brands by total positive commentary, giving you the top 50.

Which brand topped 2016? The answer is Instagram!

Visit the interactive site to view the full list, with rankings, sentiment, volume trends, topics of discussion, gender split and...

Social media has changed the landscape of banking significantly within the last decade. This topic is obviously not something brand new to the industry. It is safe to say that most of the industry understands what social media tools could potentially do for its business.

In general, what banks know about social media listening tools are typically true across the field. The banking industry can improve the way it detects and handles crisis'...

It feels like consumers looking for streaming video online have a really wide range of content options these days. Hulu, Amazon, and Netflix are the biggest names in original video content, but Facebook and YouTube seem ready to jump on the bandwagon with aggressive promotion strategies for Facebook Live and YouTube Originals, respectively.

Will Amazon compete with Netflix original content? What does their content strategy even look like?