By utilising the V&A’s comprehensive collection of botanical illustrations – some of which are centuries old – Philippa's collection celebrates the beauty of the natural world with high quality flora and foliage.

'I feel we are at the beginning of a hugely positive shift in faux flowers, as small makers and artisans are coming through, encouraged to focus on the quality and detail of the raw fabric and finish, creating small batches, rather than mass produced pieces,' Philippa tells House Beautiful UK.

Philippa Craddock

With the design process taking over a year to complete, the collection includes a contrasting combination of wild meadow flowers and tropical stems in light tones, all finished with an unbelievable sense of realism and detail.

Which brings us onto our next point – artificial blooms should be seen as works of art, and this should be taken into consideration when styling at home. With Philippa's collection, every flower and stem has been hand painted and is to be enjoyed as a single stem decoration or combined with others in a beautiful bouquet. Equally, it can also be incorporated into real floral and foliage displays, for added versatility. All styling ideas will create stunning focal points around the home.

Philippa Craddock

'These stems are not here to replace the real thing, but instead are being treated as small works of art,' explains Philippa. 'They are definitely encouraging creativity and they sit perfectly alongside and in amongst fresh blooms and greenery.

'My philosophy and approach to floristry is very relaxed and down to earth and the collection is representative of that,' she adds. 'The displays inspire a sense of calm, which I hope will be enjoyed by many.'

Olivia HeathDigital Editor, House Beautiful UKDigital Editor at House Beautiful uncovering tomorrow's biggest home trends, delivering stylish room decor inspiration and small space living solutions, and rounding up the hottest properties on the market.

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