How Michelle Thomson started their logo design journey

Company name

Constructive Property Solutions

Overview

This is a new company, based in Scotland (UK) that will appeal to home owners wishing to sell their homes. It is not an estate agency (or realtor), more a quick sale service provided to home owners who need to sell quickly and cleanly due to a variety of circumstances e.g. divorce, needing to move abroad quickly, in debt, broken chains, property in a state of disrepair, cannot sell in current downturn etc.
We understand, empathise and respond to the needs of our customers and will offer a range of creative solutions designed to support them.
Benefits to customers include a quick sale, completed in only a few weeks, often with all fees paid too.
The key colours for the web site currently under construction are blue and green to convey solidity and empathy, with clean lines.
We aim to be an ethical and honest company, who provide 'Constructive Property Solutions' for our customers.

Tell us a bit about who you are and the people you reach

The target audience are people living in Scotland, or who own houses located in Scotland who are looking for a fast, effective solution to their problem. We will target existing markets, typically white collar workers who may have found themselves in debt during the current downturn. They will probably be aged from 30-60 years old, and feel scared about the changing circumstances they find themselves in. They will be placing faith and trust in the company that can help them.

Requirements

A simple, effective identity which conveys strength, trust, solidity and empathy is required.
Lines should be clean and clear - less is more.
As stated above, chosen colours are blue and green (any shade considered).
The identity should be able to be used on headed paper as well as the web site, so clever design will be required for the somewhat long company name. More emphasis could be on 'constructive' and 'solutions', with a symbol denoting property.
Please feel free to be creative - this is a small company, whose identity is still evolving.
Here is an example of another company providing a similar service in Scotland:http://propertybuyers-scotland.co.uk/