That Super Bowl 52 black screen happened to everyone's TV

With Sunday's big game almost here, take a look below at some of the commercials you will see during Super Bowl LII. The commercial hones in on Vonn's dramatic crashes and her incredible effort to come back. The NBC Olympics Super Bowl 2018 ad has the flawless soundtrack with Alicia Keys' "Girl on Fire".

The Super Bowl offers advertisers a unique chance to get their product in front of the most eyes possible at one time on television.

For all the focus on the NFL's recent struggles, it's also worth noting that other sports have bucked the gravity dragging down ratings, including NBA basketball and this year's college football championship game, which surged 13% above its 2017 performance.

As 21st Century Fox president Peter Rice noted in announcing the agreement, the NFL played a central role in establishing Fox as a fourth network, and 25 years after Fox stunned the TV industry by snagging football rights, "we understand that nothing beats the NFL when it comes to television that captures people's attention".

Some companies are also finding ways this year to capitalize on the Super Bowl without spending their money on TV.

That kind of alternative marketing could become a trend, predicted Yanhui Zhao, an assistant professor of marketing at the University of Nebraska at Omaha. "Marketers really want to win the second screen exposure".

Regardless, NBC says that fans didn't miss anything, but they still had a lot to say about the issue on social media.

Calkins, meanwhile, said the viewership issue on TV hasn't translated to the Super Bowl just yet.

"If it's 100 million people, it is still dramatically bigger than anything else that's out there", he added.