Chipotle Out of Home

At Chipotle there are over 60,000 possible meal combinations. Some of those combinations were lucky enough to make it onto these billboards.

The Patterns

Chipotle wanted a campaign that could show how customizable their menu items are; so we created three unique patterns that featured real Chipotle orders like a burrito bowl with half white rice, half brown rice, black beans, chicken, steak, hot salsa, shredded cheese, and guacamole.

Getting Order Specific

We even wrote headlines specifically for some of the meal combinations that were featured.