Americans Unwilling to Pay for News Online

Bad news, New York Times: A recent Adweek/Harris Poll found that 80 percent of people said they wouldn't be willing to pay anything to read a daily newspaper's content online. Apparently Americans have gotten the taste of "free" and they like it. Of the 1 in 5 who would pay, 14 percent said they would pay between $1 and $10 per month, while few said they would be willing to pay between $11 and $20 (4 percent) or more than $20 per month (2 percent). Young adults were more likely than older adults to pay, and men were more likely than women.

The Adweek/Harris Poll surveyed 2,105 U.S. adults online between March 29 and 31, 2011. That low number of people willing to pay is actually lower than it was just two years ago. While this poll found that 20 percent would be willing to pay for a daily newspaper's content online, 23 percent said they were willing to do so in December, 2009.

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