So I’ve pretty much always been what you might call a larger gentleman. A predisposition to inactivity and those delicious things called calories will do that to a guy. The last time I was skinny, I was about 6.

But the other week our friends at the Pure Group came to us and said:

“Listen, we’re looking for someone to take on a 360-degree transformation. Food, fitness, yoga, we want them to do it all, a program tailored especially to them. For at least three months. By the time we’re done, you won’t recognize ‘em.”

We brought this up in an editorial meeting, which is when my boss, Editor-in-Chief Luisa Tam, said:

“What about Adam?”

And the ENTIRETY of the staff said, rather too gleefully:

“What ABOUT Adam??”

I hadn’t been to the gym for about four years. And now I’m going more than I ever have in my life.

I guess it’s about time. Between the fact that I’m reaching the end of my 20s, and the fact that my job is basically a license to eat and booze my way across Hong Kong, I’ve not exactly shed pounds lately.

BUT.

I’m getting married at the beginning of November. I’m 29 on the very day this issue comes out—August the 12th. It’s time for a change, or at least time to lose some of the flub. And all I have to do is eat better, live better and go to the gym five times a week? No sweat!

Our target date: My wedding in November. Between now and then, the idea is to, as Donald Trump might say, #MakeAdamFitAgain. Or fit for once, anyhow.

We’re calling it the Live Pure Challenge.

Read More: Butterball to Beefcake: HK Mag's #LivePure Challenge

I’m now about three weeks into this all-new lifestyle. My extremely nice and extremely buff personal trainer Felix is helping me along the way. I’m learning a whole load about my body… and remembering how much I hate getting up early in the morning.

So follow my intrepid journey to buffdom. We’re running a column with the Pure Group from next week through to November. And if that’s not enough, I’ll be blogging my moans, opinions and stupid observations every so often on hk-magazine.com as well.

I hope it works, for everyone’s sake. Join me, and I’ll try to fill you in on what’s happening and how it all works—or how much it sucks. And I’m always in the market for more advice. Think I should be eating more quinoa? Think my back is rounding when I lift? Or just want to laugh at my straining face? Drop me a line on Twitter or Instagram @adamawhite, and tag it #LivePure. Or #MakeAdamFitAgain, I suppose.