5 Tips to Improve Your Company’s Facebook Page

Is Your Facebook Page Reaching Its Potential?

That’s 1.55 billion people in the world who have a Facebook account and use it on a monthly basis.

These numbers are staggering and impressive, especially for business owners who want to utilize the platform to its greatest potential for their brand. Facebook provides a huge swath of potential customers or brand ambassadors; you just have to figure out how to appeal to them.

It’s true: creating an attractive and engaging Facebook page for your business can be challenging, especially when your industry isn’t the most accessible.

There are, however, some easy ways to improve your company’s Facebook page with just a few different tweaks:

Choose the Right Profile Picture

You need to choose a profile picture that will be easily identifiable to your fans and followers. Sometimes, this is your company’s logo. Other times, it’s a photo of your CEO or company owner. You have to determine which photo will be the most effective at getting your company the instant recognition it needs to be effective on the platform.

If you’re an individual entrepreneur, it’s important to have a great headshot for your profile picture. If you have a strongly associated company logo, get a high-resolution copy of the design and make that your profile picture. A great photo of your team might also serve as a good profile picture.

Being recognizable to your fans is a critical component to being found and getting engagement on Facebook.

Remember: Facebook requires photos to be 180 pixels X 180 pixels. Photos smaller than this will not be accepted.

Diversify Your Content (i.e., Photos, Videos, Infographics)

The amount of video shared and dispersed through Facebook in 2014 was staggering.

It’s clear that video is a powerful medium for reaching and engaging your audience, yet many businesses don’t utilize it enough.

With video, you have an immense opportunity to show your audience behind-the-scenes clips of how your company runs. Tutorials, team introductions, or quick blurbs about a new product are great ways to educate your viewers and let them get to know you.

Make Sure Your Cover Photo is Sized Correctly

You can spend tons of time finding and uploading a great photo that exemplifies your company’s spirit; if your followers can’t see it because it's stretched or doesn't fit, your effort has gone to waste.