"What usually makes transmedia properties soar is the eagerness of hard-core fans who care deeply enough about their story to migrate from one platform to another in order to stay in that story world — to become immersed. All of which creates a new container, arguably a new medium. It's going to be fascinating to see how this unfurls."

The story is in the world; not the other way around. That is to say, a world is big and hopelessly uncontrollable. It spills messily outside the edges of any one story. A world has books on its shelves and articles in its newspapers. It has ephemera and lore. It has slang and jargon. It has footnotes and obscure references to take for granted. It has a deep past and a far side. It has roads that fork away from the plot to some only hinted-at place. Just as ‘real world’ stories set themselves on this Earth, with all her richness and complexity, the challenge of genres like science fiction and fantasy is to not only spin a good tale, but to invent for that tale an imagined backdrop that seems to stretch clear into the horizon.

Paincon says companion apps for mobile and tablet can act as a gateway for more casual consumers into a game’s universe, and even turn them into a paying customer outside of the free app.

“We see that as an entry point to the universe. Because again, right now we are talking about open world for triple-A. The goal is through this open world we will have a different entry point. And the goal is to make them as easy as possible.

If we were to make a Zelda title, if we had interest in doing that, I think really what would be most important to us is to be able to play with the format of a movie, make it more interactive, like you’re able to take your 3DS into the theater and that leads you into participating in it somehow. We wouldn’t want to make it the same as any other movie. We want to somehow change what a movie is.

For a couple of years now, “transmedia” has been the buzzword most people use to define story­telling in the digital age. But while telling a story across different media formats (video, text, game, what have you) can be an effective...

Five-year-old Miles is a “sunny, positive little boy” who is fighting a battle against leukemia. Thanks to the Make-A-Wish foundation, he will get the chance to fulfill his dream of being … wait for it … Batman! On November 15, Make-A-Wish foundation will transform San Francisco into Gotham city for a day, with thousands of volunteers already signed up to play along.

"If you are using the word 'transmedia,' you have wasted a lot of dollars on business card printing," Elan Lee, chief of design at Microsoft's Xbox Entertainment Studios, said in his keynote speech at "Power to the Pixel," now in its seventh year...

Ingrid Kopp, the Tribeca Film Institute's Director of Digital Initiatives, recently shared her wisdom garnered over the year's she has spent in the transmedia world in a presentation for the X Media Lab conference in Switzerland.

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