Investigation of red bull - Research Paper Example

Results: This study comprised of 16 participants, - of which were male and – females, giving a male to female ratio of -. The mean age of the participants was -years. The average weight of all participants was found to be - while their average height was -, resulting in a mean BMI of -…

Extract of sample "Investigation of red bull"

Download file to see previous pages
In contrast, the consumption of coca-cola and hot chocolate per day was found to be much lower, with an average consumption of –cups of coca-cola and –cups of hot chocolate per day. From the experiments conducted, the mean arterial pressure (MAP) for all participants at baseline (i.e. time=0 min) was found to be 92.09 ± 0.45 mmHg after consuming water, while the average heart rate was found to be 74.72 ± 1.75. Similarly, the readings for MAP and heart rate at baseline after the consumption of glucose drink were comparable, i.e. 92.09 ± 1.25 mmHg and 73.71 ± 2.65. However, as the time progressed, it was observed that while the readings for MAP and heart rate after consumption of water did not vary much, there was an observed increase in the MAP and heart rate after consumption of the glucose drink, peaking at 90 minutes post-consumption i.e. HR=79.01 and MAP= 94.75 mmHg and then declining to 73.76 and 92.73 mmHg, respectively, at 120 minutes. These findings are depicted in the graph (Figure 1) below. Figure 1: Variation of MAP and Pulse Pressure with time: A comparison of Glucose vs. Control A similar trend, i.e. an initial increase in the heart rate and MAP followed by a decline, was observed in the after the consumption of the energy drink, i.e. Red Bull, but with certain differences. Although, as observed in the case of glucose drink, the heart rate and MAP increased after the consumption of Red Bull too, but the observed increase was much greater than that observed in the case of the glucose drink (i.e. Heart Rate: 81.71 post Red Bull consumption vs. 79.01 post-glucose consumption and MAP 100.1 mmHg post Red Bull consumption vs. 94.75 mmHg post glucose consumption respectively). Moreover, another important difference that was seen was that in the case of Red Bull consumption, the peak MAP and heart rate were achieved earlier, i.e. at 60 minutes post-consumption after which they started declining. Figure 2 below is a graphical representation of these findings. Figure 2: Variation of MAP and Pulse Pressure with time: A comparison of Red Bull vs. Control Another aspect of this experiment was to compare the differences, if any, in the variation of MAP and pulse between Red Bull and Red Bull without sugar. When the students were asked to consume Red Bull without sugar, an interesting observation was noted. It was seen that the results for the consumption of Red Bull without sugar were comparable to those obtained after the consumption of Glucose drink. After the consumption of Red Bull without sugar, the MAP and heart rate were observed to rise, reaching a peak at 90 minutes, when the MAP rose to 97.74 mmHg from a baseline MAP of 92.98 ± 1.70 mmHg and the heart rate rose to 80.83 from a baseline heart rate of 72.71± 2.99. After 90 min, both the heart rate and the MAP were observed to decline. This is illustrated in the figure 3 below. Figure 3: Variation of MAP and Pulse Pressure with time: A comparison of Red Bull without sugar vs. Control It is also important to note that the magnitude of the effect of Red Bull with no sugar on the heart rate and MAP was higher as compared to glucose drink while it was lower than the magnitude of effect of conventional Red Bull, i.e. with the sugar component. This study also aimed at elucidating the impact of the different beverages, i.e. water (control), glucose drink, Red Bull and Red Bull without sugar on the reaction times of the subjects. When the reaction tim
...Download file to see next pagesRead More

CHECK THESE SAMPLES OF Investigation of red bull

...?ENERGIZING REDBULL Introduction The “RedBull – The Anti-Brand Brand” case showcases the strategic and global growth of energy drink, RedBull. Discovered in Asia by Dietrich Mateschitz as a drink to boost factory productivity in 1982, the drink became a household name by 2003 with sales in more than 100 markets and a market share of 70%. Being a pioneer in energy drinks segment, RedBull is an innovative product that tactically filled a gap in the market that only had coffee or natural juices as alternative options for energy. RedBull, a compund mixture of taurine,...

...?Introduction RedBull has been globally acknowledged as a well recognized energy drink brand. Its origin is traced in 1982 when is founder, DietrichMateschitz, reflected on introducing a tonic drink that gained initial popularity in the Far East ( (RedBull, N.D.). In 1987, Mateschitz “developed a unique marketing concept and started selling RedBull Energy Drink on the Austrian market” (RedBull, N.D., par. 2). The official website of RedBull boasts of its historical accomplishment that reveals that “since 1987, around 30 billion cans of Red...

...?REDBULL: A Case Study in Brand Equity Background RedBull energy drink is present in more than 120 countries globally; it has built its brand image as a “functional energy” beverage, which is neither a recreational drink on the one hand, nor a medicinal drink on the other. RedBull is the first of its kind in the global market, and carved out for itself a new category that did not exist before. This distinction and the elements that built it are the sources of brand equity. Brand equity is defined as the added value that is endowed on economic goods as a result of branding (Bick, 2009; Farhana, 2012; M’zungu, et al., 2010; Znaidi &...

...?Advertising RedBull Background Information There has been intense criticism in the socialmedia, television and print media about the previous advertisements of the RedBull energy drink. The most recent was in South Africa which caused controversy among many believers. Most of the catholic leaders have been in the Frontline to influence their followers not to take RedBull even during fasting seasons since it tries to suggest that the drink is capable of giving someone the power to walk over water. The Christians, they believe that only Jesus had such powers to walk over water, but if this drink was capable to make someone do what Jesus...

...RedBull: A Background and Some Facts The company RedBull Gmbh is headquartered in Fuschl, Austria, a lakeside village outside of Salzburg. The company was formed by a Fuschl resident and entrepreneur named Dietrich Mateschitz. Traveling in Asia in the 1980s, Mateschitz came across a syrupy tonic favored by ricksha drivers, and discovered that its key ingredient was an amino acid called taurine, which occurs naturally in human and animal bile. He adapted it to a palatable drink and launched RedBull in his home country in 1987.Founded in 1987 by Dietrich Mateschitz, the company RedBull now employs 200...

...REDBULL The unusual or unique nature of RedBull’s flavor and packaging may be a competitive advantage, but it is not sustainable. Therefore, tofocus on sustainable advantages, RedBull needs to focus on price and promotion: it still has outsider status compared to more giant competitors such as Coca-Cola or Snapple. The core competence of the company appears to be grass-roots marketing, judging by the case. Coming from this initial perspective of core competency, one can also assess the strategy of possessing first mover advantage. First mover advantage is also about centralizing competitiveness and becoming more diverse as a growth...

...RedBull Marketing Questions Analysis of productive sales performance reveals that a sales team success is a significant facet in its tenure, in the customer groups. RedBull’s sales force will hold duty to the different customer groups on the basis of sales potential and geography. Defining the territory of RedBull’s sales force will balance its sales potential and work load. In Australia, the sales team will align the territories according to the potentiality of sales. This will be identified through the peoples ability to buy RedBull products in the different regions across Australia.
High income...

...RedBull Strategy Strategic Forecasting Progression
Threats and opportunities
Weaknesses and strengths
Strategy formulationStrategy formulation
Creation of scenarios is a process involving multiple dimensions. A basic stride of creating a scenario involves identification of long period strategic decisions. After the identification of the strategic decisions, the organization identifies the aspects that would create significant differences in the identified decisions. The subsequent step is the identification of the uncertain unavoidable micro and macro forces and their significance to the long-term goals. The final step is combination of probable outcomes of the most influential...

2 Pages(500 words)Coursework

sponsored ads

Save Your Time for More Important Things

Let us write or edit the research paper on your topic
"Investigation of red bull"
with a personal 20% discount.