Welcome to Cure

Cure is an independent premium womenswear boutique, stocking clothing, footwear and accessories from a focused mix of designer brands including DvF, Day Birger et Mikkelsen, Paul Smith, By Malene Birger, Barbour and Ted Baker. We edit the season's most coveted pieces from the designer brands you love.

For SS15, we debut DvF's iconic wrap dress alongside her signature bold prints and vibrant accessories at Cure UK. MiH Jeans and IDA denim offer a range of denim shapes designed to fit and flatter every shape and size. We curate big name brand collections Paul Smith and Barbour - the quintessential British brands delivering staple wardrobe pieces with attention to detail, quality and design. Bombshell and Nicole Miller offer the ultimate flattering dresses that nip, tuck and flatter your feminine shape. Ted Baker's SS15 collection will refresh your wardrobe with light knits, printed tees, coats, feminine trouser suits, beautiful printed dresses and pretty lace dresses. Muubaa is your go-to brand for luxurious leathers. The Muubaa Leather Biker Jacket is your essential, investment piece for every season. Marella delivers a premium collection of womenswear. 5 Preview, 360 Sweater and 0039 Italy add great layering pieces to your wardrobe. We introduce Parka London for SS15, a British brand designing the best premium parkas who are gaining a strong following of dedicated fans and last but not least, Star Mela, a brand offering great Summer holiday pieces.

We've been doing what we do since April 2005 at our store in the beautiful Cathedral City of Lichfield and to the rest of the world online at cureuk.com.

Cure is made up of a vibrant young team of fashion and design enthusiasts, we pride ourselves on our customer service, brand, trend and body shape knowledge, taking the hassle out of finding your perfect outfit, whether you struggle with buying the right pair of jeans or dressing for that special occasion. We have gathered a selection of the very best brands from well known labels to independent designers. At Cure we focus on quality and our collections are always changing and evolving to bring you the most up to date style.

"I have been shopping at Cure Lichfield on and off for a few years. Extremely friendly & professional staff; Helpful when looking for choice of clothes for different occasions.
Shop is beautifully decorated. Lovely choice of designs." - Nikki P, January 2015

"I love Cure! Always lovely things to buy: something different, something gorgeous! Service is friendly and you feel like one of the family, rather than just a customer!" - Linda L, October 2014

"Very attentive assistants who knew what would suit, were very encouraging and gave wonderful ideas to mix and match accessories with garments. We purchased two coats between us which are amazing!" - Wendy K, October 2014

"Really friendly and helpful assistant. Bought a lovely pair of boots and received excellent service. Will be back!" - Louise T, October 2014

"It's always super service made better by honest feedback, it's always shopping with a girlfriend even when alone. Great knowledge of products and design - love it!" - Katja M, October 2014

"Always a pleasure to browse and shop. Very helpful staff!" - Debbie B, November 2013

"Just picked up the fascinator from our sorting office. Very pleased with it! Many thanks for the great customer service; really appreciate the replacement you sent. Will now be able to wear it tomorrow." - Nora, November 2013

"Excellent service, very good selection of stock." - Louise, September 2013

"Good place for finding something different. Service is always very friendly and helpful." - Jacqui C, August 2013

"A great shop with beautiful clothes and very helpful staff. A great shopping experience." - Catherine M, August 2013

"Absolutely fantastic! I love the staff, the prices and the coffee! Great place to shop." - Nigel D, July 2013

"I have just spent a couple of hours in Cure and came away with three dresses! An amazing shopping experience. Fantastic choice of clothes but above all, knowledgeable and very friendly staff. Will certainly be back." - Kay & Alan, June 2013

"It is a great local clothing store, I can always find something I love and want to buy there, and everyone who works there is always really helpful, positive and upbeat, it is always a pleasurable shopping experience" - Wendy H, June 2013

"Cure has a high quality and a diverse range of clothing. The service is always excellent, friendly and welcoming." - Jacqui C, May 2013

"If you want something different and real style with great and honest advice, then this is the place to come! Great variety and always new things in." - Sian M, May 2013

"They really know how to look after their customers, you're made to feel very welcome, nothing is too much trouble and they stock beautiful premium designer labels too." - Miranda H, February 2013

"I love Cure - they have amazing staff and the most fabulous selection of clothes!" - Caitriona T, February 2013

"My daughter takes me to Cure to help her spend her money! It is a great shop." - Penny W, February 2013

"I just love my designer jeans I bought from Cure. They fit so well and it was thanks to staff encouraging me to try different types on, with no pressures. Just having someone take the time to make sure you are comfortable with what you wear helps you feel so good too." - Jayne S, February 2013

"Thanks very much, exchanged boots yesterday and ended up spending even more as you have such lovely things in the shop!! Appreciate the customer service and the girls in the shop are fab, I will definitely be going back on a regular basis!" - Laura T, December 2012

"I recently attended Cure annual fashion show in support of St Giles Hospice. It was a fabulous event and there were many local businesses and customers there supporting the cause, the event was organised superbly the staff were fantastic and Anna did a fabulous job hosting the event. Cure is a lovely boutique store that always has a lovely welcome and is very active and supportive within the business community and of course they have beautiful product and are very knowledgeable about their stock, designers and how to make you look stunning x" - Katy H, December 2012

"Made me feel like a million dollars! Walked in with an idea, walked out with a fabulous dress + accessories + shoes. Girls really helped me to pick clothes to suit my shape - will definitely recommend to everyone!!" - Joanne M, December 2012