QuickTapSurvey

Client:

QuickTapSurvey | Agency: Art + Science

Date:

Jan - March 2015

Company Description
QuickTapSurvey, similar to SurveyMonkey, is survey app designed to collect data using iPads & Android tablets without an internet connection. The company targets the business market more than average consumers.

Work

Controlled $20,000+/month of paid search spend on Google & Bing

Decreased CPA by 33% to $18 while maintaining average position of 2 on AdWords

Outcome
Success was measured by meeting our monthly CPA, which we hit 85% of the time. When we didn’t, it was due to a high number of generics and competition from brands. A challenging client to manage as they had unusually high demands for account changes each week despite pushback from the agency.

Working in the performance marketing space for 8 of the last 10 years has been amazing. I’ve been able to use many tools and services to do my job better (and faster). Maintaining quality should always been […]