On Sunday September 24, Birmingham will play host to a major new sporting event for the region – Vélo Birmingham

Starting and finishing on Broad Street, Vélo Birmingham is a 100 mile closed road cycling event that will take 15,000 riders of all levels of ability on an unforgettable two wheeled journey through Herefordshire, Worcestershire via Sandwell, Dudley and Staffordshire.

Such was the fanfare surrounding the launch of Vélo Birmingham that the event sold out of 15,000 individual entries within just three days of being on sale!

But that doesn’t mean it’s too late to take part.

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Together with the Birmingham Chamber of Commerce, the Birmingham Post is delighted to be supporting the Business 100 Challenge – Vélo Birmingham’s corporate participation initiative.

Combining a VIP participation experience on the day with networking and training events in the lead up, the Business 100 Challenge provides Birmingham based businesses with the perfect way to show their support for this major event for the city, whilst also benefiting from business development opportunities.

• Evening drinks reception and Q&A at the Park Regis Hotel with former professional cyclist David Millar and David Walsh, the Sunday Times journalist and best-selling author of Seven Deadly Sins, the story of his 18-year pursuit of Lance Armstrong

• Access to Business 100 VIP area pre &amp; post the sportive with sports massage and bike storage

• Dedicated Business 100 starting wave at Vélo Birmingham

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How to win a free place for your Vélo Business 100 team

To celebrate six months’ to go to the inaugural event, we are delighted to announce that we’ve teamed up with Vélo Birmingham organisers to give you a chance to win a free Business 100 team for you and your company.

To be in with a chance of winning, simply click below and follow the instructions.