Tahoe Fund implements 'Plate Spotter' program

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Tahoe Fund, an environmental nonprofit, has started a program to reward owners of Lake Tahoe license plates with free lift tickets this season.

Tahoe plates spotted by official "spotters" and the general public will be entered to win free lift tickets every week until March 20, according to a press release. The program is designed to raise awareness of Lake Tahoe license plates, and to reward and encourage renewals and new Tahoe license plate purchases.

More than 96 percent of the funds raised through the Lake Tahoe license plate sales go directly to the California Tahoe Conservancy and Nevada Division of State Lands to fund hiking and biking trails and watershed restoration projects.

Tahoe plates "spotted" by the Plate Spotting Team will be photographed and eligible for the weekly drawing of two lift tickets at a participating Lake Tahoe area resort. The public is invited to spot plates and upload their own photos to the Tahoe Fund Facebook page as well. Each week's winning plate will be posted on the Tahoe Plate Spotting Web page, www.tahoeplatespotting.com and the Tahoe Fund Facebook page and promoted via social and multiple other media outlets.

The Tahoe Fund is also again running the popular Plates for Powder promotion to drive sales of Lake Tahoe license plates. Anyone who purchases a new Lake Tahoe license plate in either California or Nevada before April 15 is eligible to receive two free Alpine or Nordice tickets to one of the 11 Tahoe resorts participating in the program. For information on Plates for Powder, visit www.TahoePlates.com.