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Loyal visitors of Deira City Centre were given the chance to win through the 3rd annual Be A Smart Shopper loyalty program which ran for one month, ending on 7 May, 2011.

Mr. Sohail Malihi an Iranian resident of Dubai claimed his prize of AED 25,000 shopping spree on the 15thMay, and has been a loyal Deira City Centre shopper for the past 6 years since moving to Dubai.

“It’s great to see loyal customers coming back again and again to our mall, as it really does underscore the community atmosphere. We’re very happy that this prize, of an AED 25,000 shopping spree went to someone who has continually supported Deira City Centre’, said Deira City Centre Vice President Fuad Al Najjar.

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Background information

Deira City Centre is the original flagship mall in the Majid Al Futtaim Properties portfolio. Launched in 1995, it pioneered the concept of combining shopping and entertainment in the region. It remains one of the region’s most visited destinations, attracting over 19 million visitors a year.More...

Deira City Centre is the original flagship mall in the Majid Al Futtaim Properties portfolio. Launched in 1995, it pioneered the concept of combining shopping and entertainment in the region. It remains one of the region’s most visited destinations, attracting over 19 million visitors a year.

The Centre has over 370 stores including its anchors – Carrefour, Debenhams, Iconic, Sharaf DG, Virgin Megastore and Paris Gallery. It prides itself with its wide range of mid-market popular brands such as Zara, New Look, Forever 21, H&M, Gap and Splash, as well as a host of electronic stores.

In addition to offering a great and convenient shopping experience, the Centre also features City Centre Hotel and Residence, managed by Pullman; CineStar Cinemas, an 11-screen multiplex cinema, Magic Planet family entertainment centre, as well as a food court and several international restaurants and cafes; dedicated tourist services; and a Metro Station at its doorstep.

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The Portsmouth Group is an independent and dynamic communications consultancy, supporting the business objectives of both regional and multinational clients in the technology, logistics, retail, arts and culture, automotive, hospitality, luxury goods, finance, and government sectors in the Arab world.