Over het boek

Beschrijving

Social Media is already very well known and widely used, but there is
still a great deal of misunderstanding as to how it can be used
effectively by business organizations. There are many claims that social
media is essential to business, but understanding the hard science behind
how this relatively new technology can create solid ROI can be confusing.

This eBook covers the relationship between all the useful
data that social media generates and a company's marketing, product
creation, CRM and business processes.

Inside:
How to Get and Create Business Value on the Social Web.
How to Integrate Social Media and Business Intelligence.
The 8 Key Social Media Metrics and Their Actionable Responses.
9 Step Social Media Marketing Work Flow.
Where to Try Social Media Marketing for Free.
Essential Questions to Ask a Social Media Marketing Vendor.

Voorwoord

Social media and Business Intelligence are now inseparable. Even the most basic user of any social media service asks himself such questions as “How many followers do I have?”, “What’s trending today?”, “How do people feel about…?”

It is the job of Business Intelligence to tease out these answers in a comprehensive and scientific way so that the information can be organized and stored in a way that provides business value. This allows for companies to gain competitive edge, cut costs and release products with a higher degree of success.

Combining social media and business intelligence for small and medium sized enterprises is even more crucial. It allows them a greater audience reach, more effective targeting and greater cost savings. Advertising and marketing campaigns can be created more efficiently.

Inhoud

Opening Words

Why Social Media and Business Intelligence?

Maturity

Cost & variety

User Friendly

Integration

The Time is Now

Preface: Social Media and Business Intelligence

Introduction

What is ‘Out’ in Social Media and what is ‘In’

The 5 Pillars Of Social Media and Business Intelligence

Top CRM Vendors 2012 (via CIO Magazine):

Biggest Companies in Marketing Management and Automation:

Top Business Intelligence Products:

The 7 Key Reasons You Need Social Media And Enterprise Marketing

8 Key Social Media Metrics and Their Actionable Responses

The Nine Step Enterprise And Social Media Marketing Work Flow

Linking Enterprise Marketing To Internal Business Processes

7 Social Media Metrics That Drive Industry Development

Test The Social Media/Enterprise Marketing Waters For Free

Available Solutions and 17 Essential Questions to ask a potential vendor

Index – 5 Pillars, Top 5 White Papers on SMBI

About the author

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