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Synopsis

Discover and enjoy new design potential with the informed use of color in web design. "Color Logic for Website Design" takes theory to application and provides a solid foundation for color usage in Website design, saving time, trouble and rework.

Beginning with the basics, practicing web designer and degreed artist Jill Morton takes the reader on a clear, concise, rapid-paced and fully-illustrated review of color terminology, then on to the next chapter on Color Harmony. Each of seven color harmony diagrams is fully illustrated by color wheel mapping, swatches of representative combinations, and web page prototypes in both dynamic and subtle harmony versions. It points out factors to consider in building your own dynamic and subtle harmonies and how to use them to keep visitors at a Website.

The chapters on "The Visual and Perceptual Effects of Color" and "Color and Functional Design" explain and illustrate how color affects the human eye, how color can be used to control navigation, direct attention to the most important areas, and create visual comfort.

Also included is a special section on "Color Psychology" - with a focus on how colors communicate meaning and serve as a source of visual persuasion. In the final analysis, colors have a powerful influence on the critical decision - to buy or not buy.

The final section addresses color and computer technology. It includes information on the best file formats and how to deal with color accuracy in the web environment.

Research reveals people make a subconscious judgment about a person, environment, or product (including a Website) within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. Source: CCICOLOR - Institute for Color Research

Here are some previews:
(See Look Inside for thumbnails and page examples.)

How color is affected by other colors
Do all of the red squares look the same or do they look different?

The same red is used in the foreground of all four colored squares. Do you see the differences? Do you know why red on a black background is brighter than red on an orange background? "Color Logic for Website Design" contains 25 pages of information and illustrations about the logic behind color mutations.

The book has a lot of illustrations, which I find very interesting and helpful, especially for someone who has very little knowledge of colour theories. It makes the book more interesting to read and also has a lot of colour, which helps boost the presentation. There are also a lot of charts, tables and diagrams which helps makes it easier to understand and easier to explain. Analyticalq

I am just six months old in this color/designing world. After purchasing Color Voodoo books (including "Color Logic for Website Design"), I feel so confident that now I am doing all the design work of this firm from web to print. And I personally feel that you deserve a lot of credit for turning an amateur into an expert within no time. Adeel M.

...."You've gathered pertinent information from vast resources into your Color Voodoo in an understandable language (not dumbed down however), and made it useful in many contexts. (as in 'teach a man to fish') These books are one of the must-have's in digital presentation. Adobe etc. are constantly producing better tools, but tools can't really make choices. The information you provide is needed for that. I can't take color (and my ability to use it) for granted any longer.

My life's conclusion about books is that every book should contain one good, useful, idea or concept. The nicest part of them is that I don't have to eat a lot of vegetables to get the dessert. The additive and subtractive points of view really make more sense than ever before and I've known about them since high school. "Saturation, hue etc. (all those parts of the "Voodoo" language of color) are also simpler now. And I've only read it once. You done good with this one." David Towle

After reading "50 Symbolic Color Schemes" and "Color Logic for Website Design," my chances of making good color choices for our Website have now improved 1000%. Matt W.

"COLOR LOGIC FOR WEBSITE DESIGN"

Note: This is an expanded version of "Color Voodoo #4 - Color Logic". It contains the exact same information from Color Voodoo #4 plus 125 + additional pages of information and illustrations specifically for Website design.