Month: March 2014

Do you know that tomorrow (on the first of April) Gmail will celebrate its 9th birthday. Yes, back in 2004 Google started the public history of Gmail, web-based email created in by Paul Buchheit, Google’s developer. He reused code from Google Groups and created the very first version in one single day. It should be noted that this idea was explored back in 1990s, even before the Hotmail was launched. During that time Paul was a college student.

Deciding to build a mobile application in order to support your clients or promote your business is a really important step. Like everything that requires considerable investments, an app building requires knowledge about the usage. This is what we have researched to share some knowledge with you.

5 apps per user

How many mobile applications do you use? Well AdMob research showed that as a rule, a person uses 5 applications a day. Usually they don’t download too many of them, an average percent of people who downloaded more than 50 apps is 10-20.

This is another true story that happened to our client, FeelKiev.com, company that offers accommodation rental services for foreigners in Kiev, the capital of Ukraine. Basically their clients are located all over the world but Ukraine.

We set up an Adwords campaign and limited its geographical targeting to several countries. In two months we analyzed organic traffic and decided to show FeelKiev’s ads in all countries but two: Ukraine and Russia.

Then, in just one single moment, Google made our advertising impossible. Those who are experienced in geo targeting issues might have already guessed what happened. Yes, we got that message saying our ads were not running because of the words ‘Kiev’ and ‘Ukraine’ that supposed to trigger ads.

Our new client is a local cardiology clinic. They have built a website almost a year ago, but I didn’t actually serve as an additional source to attract new clients. We have already agreed to set up PPC campaigns on major search engines and social media websites. The next step is to create some quality content that would help convert visitors into clients.

Below you can find a brief content strategy explanation that any cardiology clinic can follow and which might be interesting to digital marketers who have the same type of clients. Basically we can divide content into two parts depending on the task it will perform.

If you are a blogger with couple of dozens visitors a day who purchased a WordPress theme or even uses a free one, then you should not care about it at all. Somebody, hopefully, had already done a required minimum for you to make your blog look okay on major devices.

A responsive web design is a must for the website with lots of groups of users who normally perform different tasks, depending on the group or device it is accessed from. Intranet might be a really cool example, since it often requires intelligent content prioritization to improve user experience. Read more about Responsive Web Design Is Cooler Than It Seems …

Couple of days ago (namely, on March, 19) Google penalized myblogguest.com, a startup by Ann Smarty. This caused lots of articles and discussions on the web, so I also decided to share my thoughts. Frankly speaking lots of online marketers, including me, were expecting something like that to happen in the near future, after Matt Cutts shared his video about the decay of guest blogging.

Did anything bad actually happen?

Definitely not! Just on the contrary, Ann is much talked about these days and Google’s penalty made her and her website even more popular. Moreover, I dare to state that by speaking about it publically, Matt Cutts gave more exposure to the Ann’s network. When one doors closes, another one opens, that’s for sure. This is why I think Ann will definitely find the way to come off victorious. Read more about Does Google’s Penalty Mean Death of MyBlogGuest and Guest Blogging? …

Today I am going to make some severing of the Google’s landing page that offers us to join recently implemented 2-factor authentication. I am not going to explain here what that is because, I am sure, you already know it. In fact this article is about how Google creates pages to convice us their produts are good for us.

We, digital marketers, should look really close at the Google’s landing pages and marketing practices in general – I think we can learn much from them.

Content is a king – that is out of the question, but the question is – what type of content do they love, what kind of content do they share/re-share via Google+, Facebook, Twitter and other social accounts?

‘Good content’ is the simplest answer that might come to one’s mind… Well, I think that we should look at the question from a different angle. Good content does not always enjoys shares, but tones of shares do make content good.

This article is not about instructions on creating shareable content; it’s rather a list of statements based on observations and years of experience.

Even if you are an experienced online marketer and SEO it doesn’t necessary mean you have wide experience in taking a new project where lots of work have already been done before and where there were other people who planned, supervised and executed the strategy.

Yes, joining an established web project is quite different from starting from scratch a new one, because you should analyze the work done before and find ways to improve the strategy.

Also you have to be strong enough to admit some of the tactics were better than you used before in your previous projects.

I am writing to ask your permission to provide another service for your organization – Google Plus Marketing. Please note that we are not requesting any payments from your side until there is an absolutely good reason for that.

Basically we will do the following:

Create a business page for you at Google Plus

Share your content via the page

Share content from the big name in your industry (not competitors, but IT related sources)