What is ucla.in?

ucla.in is a service, similar to tinyurl.com, that allows users to shorten a long link, share it, and then track the resulting usage, while keeping the ucla name as part of the link. While other link-shortening services exist such as http://bit.ly, only ucla.in keeps the ucla name as part of the link.

Update: There is now an API for programmers to use this. See http://www.ucla.edu/uclain/docs/api/ Thanks to Matthew Geddert and the Office of Residential Life for
taking the time to create and debug the API.