Apple today has started selling the View-Master Virtual Reality Starter Pack on its online store. With all the news about the company building out and prototyping virtual reality tech, it’s interesting to see it offering a glimpse at what that future tech may be by selling the device on the online store. Harkening back to the classic ideals of the View-Masters from the past, the new View-Master allows users to go on exciting new adventures. Utilizing a mix of augmented reality and virtual reality, these adventures are now taken to a whole new level. Taking advantage of Experience Packs, users can navigate space, various destinations, and wildlife through a mix of AR and VR.

Even though Apple has received a patent for a VR headset, doubt remains as to what the final product will look like. With Apple hiring hardware engineers to work on display and projection systems, it’s very well likely that their VR implementation has nothing to do with a headset. The View-Master is not the first iPhone-based headset out there, but it is the first and only VR headset that Apple is offering in their online-store.

Offering an approachable system like the View-Master can expose consumers to the new possibilities that virtual reality entails. Chance Miller recently wrote a piece discussing that although now is the time for Apple and VR, it shouldn’t necessarily do so all at once. It’s quite possible that the View-Master is a solid testing platform to understand consumer expectations and desires.

Be sure to explore the official View-Master site to see what’s possible.

The View-Master Virtual Reality Starter Pack is now available from the Apple online store for $29.95, or from Amazon for $17.74. Each Experience Pack (Space, National Geographic: Wildlife, and Destinations) is available for $14.99 in the Apple online store. Amazon is offering a View-Master Virtual Reality Bundle with all 3 Experience Packs for $84.99.