You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!

I'm the CTO at Social Media Today, home of the world's best thinkers on social media.

For fifteen years, I've mashed-up content and technology to deliver great customer experiences in news, gaming, 3-D CAD, interactive television and distance learning.

A one-time writer and editor for Time Inc. and others, I made the new media leap in 1995 when I was selected to spearhead digital product development for Time-Life Books. Two years later, I was in Silicon Valley for a multi-year stint with groundbreaking consumer CAD startup Books That Work. That's where I coded my first data-driven dynamic Web sites.

In 1997 I returned to the east coast to direct online sports development for news aggregator New Century Network and later served as a product and project director for online game company Bottle Rocket. In 2000 I was brought in to the publicly traded interactive television company ACTV to direct product development on top of a massively parallel message distribution system and a browser-based operating system approach that would come to be known as AJAX. My team and our cutting edge toolkit were acquired by Harcourt Inc. in 2005, and I served as the Director of Production for all media and software in the development of a series of distance learning programs.

As a partner at Social Media Today since the company's infancy in 2008, I oversee operations, development, design and editorial strategy. Thanks to an incredible team, the company has grown from two communities to 10, and from 30,000 visits per month to 1.3 million.

When I'm not working, you can find me finger-picking a steel string guitar, or weaving through traffic on my bicycle. I live in Jersey with my wife, in a home overrun by dogs and children.

Chris Voss argues that Facebook and Twitter have sucked up all the air that could nourish new entrants in the social network space. Everything, he suggests, is different this time. Which might be true. Only it almost never is.

If you’re a content marketer, you know the pressure of the SEO arms race. But if you think that’s a rationale for going all thermonuclear war with your own SEO strategy, think again. For the Google cometh. And not with a tweezers, but with a mighty hammer.

We are aware that many users attempting to access our communities today are seeing malware warnings from Google. We want to assure all our visitors that there in not nor has there been any malware distributed via our sites. According to Google, some of the advertisiment insertion code from a third-...

Years ago I wrote a post call "The Facebook Death Watch Begins." Usually when people mention it now, it is with $16 billion worth of sarcasm in their voice. But I am just stupid enough to defend my prediction still.