“I’m just a music super fan who likes to dress up in silly clothes and dance.” That’s not only a great line from my good buddy, fellow musician coach, platform leader and hero, it’s who he is. It’s who Carlos Castillo is that makes him a dynamic leader in the music space. There are a …

Networking seems like it’s becoming a bad word in the music and marketing world. I’m not sure how else to talk about relationship building through our existing friends and contacts. Networking just seems like the best word. That’s how I came to know Tom Giles (pronounced with a “J”), the serial musician, entrepreneur and music …

In the video there’s a bit of role-playing through examples to illustrate the method explained here in this blog. Many artists reach out to me on how to get radio airplay. It’s a big subject that confuses DIY musicians because music submission to radio is so common, but getting accepted isn’t. I’ve set out to …

Superfans are the gold mine for musicians and anyone trying to build a successful career. These are the passionate individuals who go out of their way to buy all of your work, put your posters on their walls (or make their own posters if you don’t have them for sale), and share everything you do …

I was captivated by the title “Michael Brandvold shares 25 lessons he learned working with KISS.” Reading his short Ebook (free on his website) and then hearing his Music Biz Weekly podcast, I was intrigued. “I have to have this guy on the DIY Artist Route Podcast,” I said to myself. Here we are. Michael …

You have a band and a fan base that is supportive of your music. Excellent. But you hear news and industry reports that music sales are down, that music streaming is rising and that more and more people are consuming music yet not buying it. We’re already living in the zombie apocalypse. The Walking Dead …

(This info graphic is much larger with links to pieces that help you. Download it below.) For DIY musicians and unsigned bands, there are so many marketing and promotion pieces that seem essential to your growth. Does it seem overwhelming? The sheer volume (no pun intended) of things you’re told to keep up with as …

Episode 8: Benji Rogers by D Grant Smith on Mixcloud If you want real success in the creative industries, music in particular, you’ve got to aim your audience growth at connecting with a particular type of fan. You want the diehard, passionate superfan who will break their bank (and their backs) to support your …

When you think of one of your Super Fan, who comes to mind? Are there attributes of this person that you can identify? It’s important to recognize one very important characteristic to this person so that you can fully appreciate the impact they have on your music. It has everything to do with choice, selection …

The DIY Artist Route has taken on a new life. This time, instead of talking with a musician I decided to get some perspective off the beaten path. Chandler Coyle is a music industry expert. He has decades of experience in helping musicians in a variety of ways, from website building to marketing. He is …