US-based business and technology consultancy West Monroe Partners has acquired cloud-based CRM specialist Etherios to boost its CRM expertise. As a result of the deal, Etherios’ employees across its three offices will be added to West Monroe Partners' headcount and a transformational CRM solutions focused team will be established.

Founded in 2008, Etherios is a tech consulting firm specialised in delivering cloud-based customer relationship management (CRM) solutions with a specific focus on the Salesforce Platform. The firm’s capabilities include operational strategy, technical design and architecture, system integration, implementation, programme management, and change management services. The US-based firm is headquartered in Chicago and has additional offices in San Francisco and Dallas.

The acquisition of Etherios by West Monroe will add technical CRM talent and manufacturing & distribution industry expertise to its offering. West Monroe, founded in Chicago in 2002, provides management and IT consultancy to firms across North America, operating with more than 600 professionals working from 8 offices* in the US. The deal adds two new office locations (San Francisco and Dallas) to its US network – boosting its US footprint to 10 sites. Globally West Monroe works with BearingPoint to serve clients in Europe and Asia.

Following the deal, a team of more than 125 professionals will be created that is focussed on conceiving and delivering transformational CRM solutions. The team combines West Monroe Partner’s CRM strength in financial services with Etherios’ expertise in the manufacturing and distribution sector. “Etherios brings outstanding technical talent and industry experience that complements our own growing CRM practice and substantially expands the expertise and resources we can offer our clients,” explains Douglas Armstrong, Managing Director of West Monroe Partners’ Chicago office.

“We are thrilled to be part of a consulting organisation with an exemplary reputation for service and innovation, not just in our specialty area of customer relationship management, but a much broader array of business consulting and technology disciplines,” says Will Wu, president of Etherios. “That, combined with West Monroe’s unique people-oriented culture and strong growth performance, will offer exceptional professional growth opportunities and the chance for our team members to flourish.”

* West Monroe Partners’ office footprint prior to the transaction consisted of Bentonville, Chicago, Columbus, Durham, Los Angeles, Minneapolis, New York and Seattle.