The new billboards have the same layout and message as the original one, which read “Domestic violence is NEVER a private matter” which is a reference to a comment Mirkarimi made about the allegations in January in which he called the charges against him “a private matter, a family matter.”

The new billboards read “La Violencia Doméstica NUNCA es un asunto privado” and encourage women who need help to call La Casa de las Madres, a San Francisco shelter for victims of domestic violence.

La Casa raised $7,328 to put up the five new billboards through LoudSauce, a San Francisco crowdfunding platform for buying media space like billboards. The $4,000 that put up the original billboard on Feb. 16 at 10th and Harrison streets was also raised through LoudSauce.

The five billboards are located at the intersections of Valencia Street and Duboce Avenue, Geneva Avenue and Rio Verde Street, Harrison and 12th streets, Cesar Chavez Street and Evans Avenue, and Third and 23rd streets.