Implications of EFI's Acquisition of the Xerox FreeFlow DFE

Published on March 3, 2017

Toby Weiss, General Manager of EFI's Fiery Business, joins Senior Editor Cary Sherburne to discuss the recent acquisition by EFI of the Xerox Freeflow digital front end. He talks about the benefits to customers, EFI and Xerox, including improved efficiencies for all parties. He shares EFI strategies for the future in this area.

Discussion

I am sure this a great deal for EFI as all of the DFE's for Xerox production products will be Fiery's, and as an ex Global Account Manager for EFI for the Xerox Account I know what that means. Short term it is also a good deal for Xerox, although it could well give them difficult decisions to make on which workflow to sell, XMPie or EFI. I do not however agree that it gives customers benefits as it reduces the number of competitors, and that is not good for customers.

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