Huawei, a leading global information and communications technology (ICT)
solutions provider, has opened its Middle East Executive Briefing Centre
in Dubai, an immersive demonstration space designed for customers and
partners to experience the company’s entire Enterprise Business product
and solutions portfolio. Visitors to the Executive Briefing centre can
experience Huawei’s solutions through a wide variety of simulations and
interactive displays that model potential impact on their organisations.

The launch of the centre coincides with Huawei’s increasing success in
the region. The company recorded contract sales in 2011 of USD 3.2
billion in the Middle East, a 20% increase over 2010, representing 13%
of the company’s global business.

Huawei’s reasons for setting up the showroom: “The new showroom is a
direct response to growing interest in ICT products and solutions in the
region,” explained Dong Wu, vice president, Huawei Enterprise Middle
East. “Customers and prospects are keen to see the technology in action,
so we designed interactive demonstrations that allow visitors to explore
solutions and model scenarios that show how our technology can help them
solve a business challenge.”

Huawei Enterprise Business products and solutions featured in the
showroom

Security is an area of growing concern to organizations of all sizes in
the Middle East, as Mobility, Cloud Computing and personal devices
present new security challenges. Huawei’s Enterprise Security framework
gives corporations a consolidated approach to security that is based on
prevention, discovery, protection, control and response.

The explosion in digital data means that businesses of all sizes need
high speed networks to store and transfer their data. The Enterprise
Networks area shows how Huawei’s Intelligent Network Switches & Routers
help enterprises cope with increasing traffic loads caused by
ever-growing ICT applications, growth in video traffic and more
widespread use of Cloud Computing. Huawei’s Enterprise Network Solutions
provide stable, reliable and secure services to help businesses build
scalable, virtualized and converged fabric architectures in branch,
campus and data centers.

Many businesses have invested in basic Cloud Computing technologies, but
have not yet seen it take full shape, so visitors can see practical
examples of how the cloud works. The cloud offers the growing number of
SMBs in the region the chance to access broader IT resources at a
fraction of the cost, helping them achieve business growth at a faster
pace than before. Larger organisations needing to manage, access and
store growing volumes of data, as well as having to meet the high cost
of purchasing and running IT equipment, benefit from the consolidation
of IT resources that cloud computing brings.

The migration of business across the globe towards ‘Green’ Storage
Solutions is a trend that Huawei is embracing and is part of its
strategy to create value for customers in the Middle East. To Huawei
‘greenness’ is not only about reducing power consumption but also about
managing the end-to-end process from manufacturing to recycling.
Customers visiting the center will be able to view static storage units
including Fiber Channel and Network Access Storage (NAS) IP storage,
virtual tape libraries as well as a range of traditional storage devices
for enterprise data centers designed to be recyclable and reusable.

While cost saving remains a big attraction for organisations deciding to
deploy UC&C solutions, Huawei has recently seen a shift in focus to
employee productivity and satisfaction. The Unified Communications and
Collaboration stop at the Executive Briefing Centre tour lets visitors
try out technologies like video conferencing, IP Contact Center and
Intelligent Surveillance Systems to better visualise advances in
concepts like the remote and mobile office.

In the Wireless solution area, visitors can explore voice applications
such as Push-to-Talk, which is essential for security agencies to
effectively tackle emergency situations, and data applications such as
mobile video surveillance, SCADA, ultra long-distance data transmissions
for off-shore oilfield platforms and wireless broadband access for ultra
high speed scenarios of up to 450kmph. Huawei Enterprise’s secure
wireless communication platforms including LTE, CDMA, WiMAX are based on
global standards and are used by security agencies and energy and
transport industry companies across the Middle East. Today, Huawei’s
wireless solutions (3G/LTE) now owns the largest market share in the
operator’s field in the Middle East, with the capabilities of supplying
customized solution to enterprise customers.

The Vertical Industry area shows how Huawei’s products and solutions are
positioned to add business value in the government, oil and gas,
transportation, banking and finance, power sectors and more. With unique
energy requirements and challenges, energy consumption set to double in
the Middle East region in the next decade, and Smart Grid Solutions can
help energy providers anxious to cater to rising demand. Digital
Oilfield and Intelligent Pipeline solutions help oil and gas companies
secure their data and assets in increasingly hostile environments.

A range of innovative solutions for the Financial services sector are
under the spotlight at the Executive briefing centre such as the Virtual
Mini Branch solution (VMB), the Multimedia Call Centre, the all-in-one
branch solution and more. As an innovative concept the VMB solution
shapes the future of retail banking elite services for enhanced
self-service, new customer experience and remote expert advisory service.

Government visitors to the Executive Briefing centre can see concepts
such as the Smart City in action, where internet and network
infrastructures are harnessed to provide services such as e-government,
e-banking and e-healthcare to citizens. The Transport area demonstrates
the role of wireless communications and security solutions such as GSM-R
technology in helping the MENA region rail sector gear up to double in
size over the next decade. This will ensure that the region’s rail
infrastructure meets international wireless communications standards for
railway communications and applications enabling the transmission of
voice and data communication between rail tracks and on-board systems.

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