Posts by Amanda Durepos

Buyer personas can sometimes feel like wild generalizations – but conversion expert André Morys used MRI scans to bring some actual science into the equation. Read on to learn how to apply his process to your landing pages.

Landing page design isn’t just about good looks. If you want a long-term relationship with prospects, you need a lil’ brains behind all that brawn – in the form of super persuasive and smart landing page copy.

Are your mobile landing pages frustrating the crap out of people? We watched conversion experts Oli Gardner, Peep Laja and Craig Sullivan tear a bunch of mobile pages to shreds. In the process, we uncovered five common mistakes to avoid if you don’t want your mobile users to bail.

If you don’t have a deliberate and structured approach to running your marketing campaigns, then you’re not likely to see measurable results. Here’s a blueprint for launching successful marketing campaigns – with a selection of hand-picked tools to help you through each step.

With every new year comes a slew of marketing “predictions” posts. While we have our own ideas, we’d much rather hear from our fellow comrades in the marketing trenches. What do you predict will shape the year ahead?

This year, the marketing team at Unbounce read so many actionable, thought-provoking blog posts that made us rethink our content strategy. For our last blog post of the year, here are 11 of our favorites to help you step up your content marketing game in 2015. Happy holidays and see you all in the new year!

A structured A/B testing process helps you generate bigger wins with less effort. In our recent Unwebinar, Hiten Shah shared his four-step process, so you can formulate smarter hypotheses and develop an intuition for future tests.

Are you creating delightful experiences for prospects regardless of which device they’re using? We asked CRO experts how they adapt to their mobile users – here are the mobile-responsive landing page optimization tips they shared.