Mobile Marketing

For mobile marketers, increased app engagement can be directly linked to a combination of push notifications and email messaging. That's the word from new data which shows this combination pushes app engagement 3X higher. >>

New data out this week indicates that shoppers are more inclined than ever to buy online, but it isn't just the convenience of e-shopping that appeals to many consumers. Choice also tops the list, and the ability to shop from anywhere at any time. >>

Smartphones are key for purchases driven by email campaigns. That's the word from new Yes Lifecycle Marketing data which finds that smartphones are down driving about half of all email-driven orders. Smartphones are also responsible for nearly one-third (35%) of all email-driven revenue, making mobile compatibility more important than ever for merchants and marketers. >>

When it comes to social media, consumers love hashtags. The problem, for brands, is that in many cases consumers are more apt to use a brand's hashtags than a brand's handle, making it harder for other consumers to find the actual brand. One expert explains how brands can better use their handles - and their hashtags. >>

Merchants are keying in on finding that location based ads and services can better help convert shoppers. That, according to new data sponsored by Blis, in which researchers found nearly three quarters of merchants are using location based ad campaigns, with nearly two thirds using location based data in emails and push notifications. >>

While voice assistants are still a relatively new option for digital shoppers, most who use them aren't turning to Amazon, or their Alexa or Echo devices. Instead, according to new data out from RichRelevance, Google is the most turned to voice assistant. >>

Mobile continues its steady pace, with some areas of mobile seeing significant growth over the past year. According to data just released by PubMatic, global app impressions increased more than 80% from Q1 2017 to Q1 2018. >>

Not all online shoppers are looking for a specific product with a specific ship date. Some are 'just looking' and for these browsing customers, Amazon and Google are key to their engagement. That's the word from new Avionos data which found that one-third of shoppers who are browsing begin their digital shopping 'trip' in either Amazon or Google. >>

With the closure of Toys "R" Us, as well as the shuttering of many Sears and Macy's stores, many merchants are asking - how can I protect my business from this kind of happening? We asked a digital commerce expert how retailers can prepare now to better serve customers.
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Two new reports out in the ecommerce space, highlight the importance of retailers and merchants putting consumer trust higher on their list of priorities, and the importance of the shopping experience.
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Tis the season for email changes. Recently, Yahoo announced changes to their platform - one of the largest email platforms in the world - and we asked SendGrid's Len Shneyder how these changes might affect campaigns.
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Over the past three years, more emphasis has been placed on the customer experience on ecommerce sites, on social media sites, and even within the generalized advertising space. This is a problem for many brands, who may be proficient at providing a solid experience, for example, consumers in the United States. But this is a global economy, and a global experience game. Here's how brands can manage it.
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Last year, American shoppers spent just over $450 billion online, an increase of 16% YoY. But, along with that increase in shopping came an increase in ecommerce fraud that is hitting merchants in the wallet. In fact, according to some experts, ecommerce fraud could offset the increase in digital spending for merchants who aren't protected.
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