Are you a television or radio group seeking to dramatically increase your local direct business while transforming the competency of your staff? If so, System 21 is your answer. As opposed to outside experts coming in to save the day and make all the sales, we train your staff how to be the inside experts so they can take charge of their own destiny and elevate their own sales (“teaching them how to fish” vs. “fishing for them”).

As a successful entrepreneur, consultant, speaker and author, Michael Guld has much to teach. Read More…

Marketing Services

Since 2004 The Guld Resource Group advertising agency has helped transform hundreds of very good local companies in great local brands, while helping them to become more efficient with immediate placement and more effective their advertising results. It starts with a deep dive client uncovery to determine market position, distinctive selling advantages, misconceptions in the market as well as specific objectives. The Guld Resource Group will present back with a Summary of Conclusions and Recommendations with an integrated marketing plan to help achieve your goals and objectives, including a break-even point analysis and return-on-investment formulas. Read more…

Guld has lived the “radio dream,” building a radio group from the ground up. Guld’s tagline for his consulting company is “Building Profits Through People, Promotion and Passion” reflecting his belief that profits follow when you do the “right things”. His mission is to prove that “nice guys can finish first.”

The Million Dollar Media Rep

The Million Dollar Media Rep is an easy to read and easy to reference “how to” book that will help new media reps get started, experienced media reps be more successful and students in the academic world learn more about the business side of the broadcasting industry. It combines great sales strategies, advanced marketing tools and personal development tips to help every media rep reach their full potential.

Professional Speaking

What is it about some speakers and trainers that make “lasting impressions?” It is because they provide not only memorable experiences, but also motivate changes in behavior. As a successful entrepreneur, consultant, speaker and author, Michael Guld has much to teach. His style is relatable; his topics are relevant; his message is inspirational; and his presentation is humorous and entertaining.