Highlights

Association with New Relic gave StatusPage considerable credibility in its early startup days

StatusPage.io Gains a Foothold in the Market by Partnering with New Relic

StatusPage.io launched in 2013 to give companies a better way to be more transparent with their customers. Using StatusPage.io, companies can quickly get setup with a fully featured page and avoid the hassle of managing a status page outside of their own infrastructure. Leading software providers use StatusPage.io to communicate with their customers during unplanned outages.

Responding to Customer Demand for Integration with New Relic

When StatusPage launched in 2013, the company began looking at ways to add value by integrating with other technologies. New Relic immediately emerged as the number-one opportunity for a mutually beneficial partnership. “Our first customers kept coming to us and saying, ‘We’ve got this awesome data in New Relic—throughput, error rate, response times—and we’d love to put it on our status page,’” says Scott Klein, founder and CEO of StatusPage. “When we took a closer look at our customer base, we saw that almost 50 percent of them were already using New Relic. So why not bring the two solutions together and make an even better experience all around?”

Linking to Real-Time Metrics in Just a Few Clicks

StatusPage participates in New Relic Connect, a partnership program that brings in-depth APM data directly into the StatusPage user interface. Klein and his team needed just a few hours to link the two services with help from New Relic’s well-documented API The result is a seamless integration that can be activated in a matter of minutes. When New Relic customers sign up for the StatusPage service, they simply enter their API key and select which metrics they want to include. “You have the option to display metrics like response time, Apdex score, and error rate on your status page,” says Danny Olinsky, a co-founder at StatusPage. “In literally four clicks, our customers can have great-looking sparkline metrics for the previous 30 seconds or the previous 30 days, all updated in real time.”

StatusPage customers rely on the company’s service to keep their users informed in the event of an outage. So when it comes to application performance, StatusPage has no room for error—the application simply must be up and running without exception.

New Relic plays a critical role in maintaining that level of mission-critical, always-on performance. “We’re a small team, so everyone relies on New Relic in somecapacity,” says Klein. “Our front-end developer is constantly looking at New Relic Browser to understand the real user’s experience. On the back end, we keep a close eye on New Relic APM. And our sales and marketing folks are very interested in the big data analytics available through New Relic Insights.”

For Klein, the Transaction Traces feature in New Relic is especially helpful. “We’re always working to keep things snappy on the back end,” he says. “Transaction Traces shows us the source of any bottleneck from anywhere in the stack, down to the line of code. I haven’t seen anything like that from any other APM provider.”

“When you’re a startup, it’s a major win to collaborate with a well recognized brand like New Relic. There’s no question that this partnership has helped us gain a foothold in the market."

Scott Klein
CEO and co-founder StatusPage

Gaining Credibility with Help from a Trusted Partner

For StatusPage customers, the integration with New Relic helps minimize inbound support tickets. “If I’m experiencing issues with a website, my first question is whether it’s just me or if it’s affecting everyone,” says Olinsky. “Now I can go to the status page, look at the New Relic metrics, and get the information I need without contacting support.”

“Going forward, the most successful SaaS companies are going to be the ones that are transparent with their customers,” adds Klein. “If I’m transparent and showing my response time, error rates, and throughput, I’ll have a better shot at gaining and retaining customers who value that kind of openness.”

In addition, StatusPage gains considerable credibility from its partnership with New Relic—a significant advantage for such a new company. “When you’re a startup, it’s a major win to collaborate with a well-recognized brand like New Relic,” says Klein. “There’s no question that this partnership has helped us gain a foothold in the market.”

“Going forward, the most successful SaaS companies are going to be the ones that are transparent with their customers. If I’m transparent and showing my response time, error rates, and throughput, I’ll have a better shot at gaining and retaining customers who value that kind of openness.”