Archive for March 2018

Getting started with your jewelry brand on Etsy is simple. But attracting repeat customers can be really tricky! Usually the reason people don’t buy consistently is because there’s no way for you to keep the conversation going after you made the first sale. That’s where it’s really important to get strategic about how you follow…

Email marketing is all about experimenting and adjusting to improve conversions. It’s not just a one and done trick! That’s why so many jewelry designers and makers get frustrated when they try to improve conversions in their email marketing. It would be super awesome if you could set up an email sequence…

What’s the best way to get more exposure for your jewelry business? Getting featured by the media! You might be thinking, “easier said than done!” but it’s actually not as mystifying as you think to get PR for jewelry designers! Jewelry is a great industry to get lots of press attention because…

February can be such a dreary month, everything is grey and sometimes you need a reminder of just how fabulous life can be. For me, that reminder often comes in the form of going out to dinner or something fun with my friends. On those nights, sometimes the best part can be getting ready. So…

Creating connection with your future customer is so easy when you create a brand video. The most common myth I hear is “it’s too expensive!” Absolutely not, m’dear! I actually found a great deal on my brand video and used it for several years, so I got a really great value! So if you’re looking…