“The evidence we published last year showed that harmful gender stereotypes in ads contribute to how people see themselves and their role in society. They can hold some people back from fulfilling their potential, or from aspiring to certain jobs and industries, bringing costs for individuals and the economy.”

It’s been a long time in the making lads, but here it is: the future of European online media. The Old Continent is designed to push back against the Social Justice and Identity Politics agenda of VICE, Huffington Post and BuzzFeed, while at the same time offering a centre right, more fun and light-hearted alternative to Breitbart’s and Infowars’ high octane polemics and conspiracies that don’t get anyone laid.