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Email Marketing 101: Basics Overview

This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and
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This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.

Plan out your first 5+ campaigns (content and schedule). Do you plan on writing all your own messages? Will your marketing team or a copywriter create your content? Will you source your content from a third party? Remember- less is more in emails. Recipients typically do not spend time reading long messages.

Dig into your tracking metrics. Understand what worked and what didn’t. Try to improve results over time.

Social media is a partner, not a threat, to email marketing because it provides new avenues for sharing and engaging customers and prospects.

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Including a social sharing option in an email increased click-through rates from an average of 7.2% to 8.7%. Including as many as three different sharing options boosted the rate to 11.2%. Source: GetResponse &quot;Email Marketing and Social Media Integration Report&quot;