The Art of Tailoring

Masters at work

The Brioni Tailors are the boundless heralds of the men’s tailoring art. They are the men and women who achieve the highest level of sartorial excellence. Their artistry is imbued in all the unseen details that distinguish Brioni garments. From the initial cutting to the final ironing phases, they impart expertise to all the steps that bring a Brioni men’s suit to life, rendering it an unmatched creation and an emblem of the expertise handed down from generation to generation. Every suit is the result of the Brioni method, a process unique to the company that requires 220 steps and more than 22 hours of effective workmanship. Under the supervision of our tailoring experts, each suit comes to life thanks to more than 6000 meticulously hidden stitches made by hand. With the manual skill as its pivot, Brioni suit caresses the body lightly and molds the silhouette with absolute precision. In this process of sculpture, the Brioni Master Tailors work with each client to create unique masterpieces in a harmonious dialog between body, personality, needs and desires.

Genius of the land

Penne is Brioni and Brioni is Penne. With its cobblestone streets, dramatic castle, enchanting landscape, and its long winters and quiet summers, this calm town in the Abruzzo region provides the perfect environment for craftmanship and dedication. Penne is home to the heart of the Italian men’s tailoring tradition. In fact, tailoring has always run in the blood and in the unsurpassed manual expertise of Penne’s population. In 1959, Nazareno Fonticoli – one of Brioni’s founders and among Rome’s most renowned tailors – and his business partner Gaetano Savini pioneered the idea of prêt-á-couture, creating a tailoring atelier of industrial proportion in Penne. For this ambitious endeavor, Fonticoli cogently opened it in his hometown, gathering the most skilled of the local tailors. They christened it Brioni Roman Style, with its Roman perspective and endemic Abruzzian values.

Treasure of knowledge

Tailoring is a cultural legacy that takes decades to transmit from a seasoned master to a young talent. Brioni’s founders faced the importance to safeguard the Brioni tradition with a bold intuition: invest in the schooling of new generations. It was 1985 when the Scuola di Alta Sartoria opened in Penne, the sole existing tailoring high school in Italy. It quickly turned into an institution of Abruzzo and a crown jewel of Italian savoir faire. Having its very own tailors trained in its very own school is what sets Brioni apart in the firmament of men’s tailoring. Only sixteen pupils are rigorously selected every four years to attend the courses at the school, housed in a stern historical building in the town center. With an ethical and artisanal mission, the Scuola di Alta Sartoria exceeds the mere training of the next Master Tailors: it is imbued with the belief that a meaningful future comes from the transmission of a deep-rooted heritage.