[08/15/18 - 01:40 PM]Premiere of Disney Channel's Original Movie "Freaky Friday" Is the #1 TV Telecast of the Summer in Kids 6-11 and Tweens 9-14Disney Channel further spins the numbers for Friday, August 10.

[via press release from Disney Channel]

PREMIERE OF DISNEY CHANNEL'S ORIGINAL MOVIE 'FREAKY FRIDAY' IS
THE #1 TV TELECAST OF THE SUMMER IN KIDS 6-11 AND TWEENS 9-14
AND ACROSS ITS PREMIERE WEEKEND, REACHED
7.2 MILLION TOTAL VIEWERS AND 3.1 MILLION KIDS 6-14

The world premiere of the Disney Channel Original Movie "Freaky Friday" on Friday, August 10 (8:00-9:45 p.m. EDT/PDT) reached 7.2 million Total Viewers - including 3.1 million Kids 6-14 - across seven telecasts in its first three days. The Friday (8:00 p.m.) telecast alone ranks as the summer's #1 TV telecast among both Kids 6-11 (999,000/4.2 rating) and Tweens 9-14 (782,000/3.2 rating) and is the top cable telecast in six months among both Kids 6-11 and Tweens 9-14 - since 2/16/18 and 2/19/18, respectively. Disney Channel's "Freaky Friday" is available now on DisneyNOW and VOD.

Separately, its nine musical scenes - as music videos on DisneyMusicVevo and/or Disney Channel YouTube - have been viewed 747,000 times since Friday, August 10. The 12 song soundtrack was released by Walt Disney Records on Friday, August 10.

On Friday, August 24 (8:00 p.m.), "Freaky Friday Live Play," a special telecast and second screen interactive experience, will connect kids' interest in the movie with their favorite activities - leveling up via trivia and quizzes.

To produce the comedic body-swap movie musical, told as a new story for a new generation, Disney Channel collaborated with Disney Theatrical Productions, the Broadway arm of Disney. The Disney Theatrical Productions' regional show played in five theatres (2016-17). As a Disney Channel Original Movie, it will be seen in 400 million homes on Disney Channels worldwide. It is also newly available via Music Theatre International (MTI) to schools and community theatres.

Directed by Steve Carr ("Paul Blart: Mall Cop," "Daddy Day Care"), the screenplay was written by playwright Bridget Carpenter ("11.22.63," "Friday Night Lights") based on her Disney Theatrical Production stage adaptation of the novel by Mary Rodgers. The music is by Tom Kitt and lyrics by Brian Yorkey (the Pulitzer Prize and Tony Award-winning duo behind "Next to Normal"). The choreography is by Tony Award-nominee John Carrafa ("Into the Woods," "Urinetown").