A Practical Guide to Successful Pricing Strategies Training Course

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Course Code

pricestrat

Duration

7
hours (usually 1 day including breaks)

Requirements

None

Overview

Why should you attend?

We live and work in an increasingly global market which offers opportunities at every turn which we need to take. However, with those opportunities come increased competition and most of the complexities remain in place. Knowing the best ways to find and select the most suitable and competitive price for your product or services is crucial to the success and growth of any business. The knowledge, techniques and strategies that you gain during our training will enable you to increase profitability and effectiveness of your business.

Turning theory into practice:

The purpose behind this 1-day training course is to simplify and explain the successful strategies of pricing. You’ll leave our event more confident and more positive to continue and expand your business. We will provide you with the strategies and the best practice examples to improve and expand your knowledge about pricing and to make your plans and targets come true.

Who should attend?

This course is designed for sales managers, marketing managers, product managers, account managers, pricing analysts & managing directors. This course is also vital for executives who are new to pricing or who have limited experience of the subject.

Course Outline

Pricing of goods / services

Exploring the variety of pricing strategies

Managing pricing within product life cycle

Developing tactics that support pricing objectives

How to avoid price wars?

Price and Profit: the dangers of discounting

Price adapting and manipulating. Ways to make a price seem low

Price flexibility: key factors and ways of calculation

Choosing the right pricing strategy for your products and services on the local market

International Pricing Strategies

Understanding pricing in your specific markets from an international perspective

Differences in pricing the consumer goods on the international market.