Vodafone challenges people around the world to do something remarkable for the first time

May 15, 2014 9:50 am

Vodafone is calling upon everyone in Qatar to join www.firsts.com in order to turn one of their dreams into a reality. Vodafone is offering people across 10 countries, including Qatar, the opportunity to Pitch Your First–a new Vodafone Firsts initiative to encourage everyone to do something remarkable for the first time, with mobile technology playing a role in bringing the experience to life.People who have a compelling First idea will be able to share their ambitions at www.firsts.com. Vodafone judges will select the best proposals from 10 shortlisted finalists in each country: the shortlist will then be put to an online public vote, with one winner in each market seeing their dream become a reality.

Vodafone has also commissioned research across 10 countries asking more than 10,000 people what would be their dream first experience. The answers range from the emotionally moving to the downright bizarre, including possessing magical powers and riding an ostrich.In Qatar, answers included a trip to Mekkah, KSA; travelling the world; piloting a jet; skydiving; starting one’s own business and owning a home.

Vodafone Group Brand Director Barbara Haase said: “Since we created Vodafone Firsts, we’ve seen great examples of the excitement and joy that people experience when they do something amazing for the first time and use mobile technology to share those moments with family, friends, and the world. Our new Pitch Your First initiative will expand Firsts even further, and we look forward to helping people turn great ideas into great experiences.”

As part of the Pitch Your First launch,Vodafone has announced a series of new Firsts, including:

• an audience in Berlin playing with Booka Shadeas the audience’s smartphones became part of a unique performance in Booka Shade’s ‘First Orchestra of Phones’;
• a group of people in the Netherlands achieving their dream as they take their first hot air balloon ride, sharing the experience with family and friends over mobile with the encouragement of Dutch grandmothers An &Ria– the stars of a Vodafone First in April2014 when they took their first flight; and
• an emerging artist or band winning the opportunity to play their first-ever stadium show in front of 80,000 people at Wembley Stadium. Footage of their performance will be crowd-sourced from audience smartphones to create a unique music video.

Vodafone is also encouraging people to video their own reactions using a smartphone or tablet front-facing camera as they achieve something amazing for the first time. These short videos – capturing the joy, surprise and excitement at the exact moment in someone’s life when they achieve something amazing for the first time – are what Vodafone calls Lifies.

Lifies capturing the expressions of 53 people as they experience their First– including a 69-year-old man riding a zip-line, a young boy riding a horse, a couple seeing the first scan of their unborn child and a man conducting an orchestra – will be projected onto iconic buildings around the world.

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