Presenting some fresh competition to Google’s Android TV and Roku in the smart TV sector, Seiki, Westinghouse Electronics and Element Electronics – TV brands from China’s Tongfang Global -- will use CES 2017 to unveil the first 4K Ultra ... have announced a line of 4K TVs that will bake in Amazon’s Fire TV platform.

Those new Amazon Fire TV edition models will also support an integrated guide, voice remotes powered by Amazon Alexa and present a platform that, they said, will offer access to more than 7,000 channels, apps and Alexa “skills.”

"Teaming up with brands including Seiki, Westinghouse and Element on a new range of smart TVs allows Amazon to deliver an experience that's familiar and easy to use," Marc Whitten, vice president, Amazon Fire TV, said in a statement. "Fire TV Edition offers access to a great selection of streaming and over-the-air TV and movies, Alexa for easy voice search and content control, and the many other features and experiences customers have come to expect from the best-selling line of Amazon Fire TV products."