The most productive way to achieve this is to listen to what your audience is discussing and contribute something of value. As your audience responds, you can adapt your content based on feedback. And yes, this is a time-consuming process--just the nature of the activity, but think of it as a relationship-building process. Social networking sites are free to use. Including social networking in your business promotional plan allows you to stretch your advertising dollars further than usual. The money you allocate for promotions can go to other forms of advertising or to purchase prizes for social networking contests or promotions. Social networking allows you to reach a wide audience, gives you a more personal connection with your customers, and allows you to instantly send out information to your followers. Special promotions encourage customers to buy more from your business. The promotions give new customers a chance to try your products or services. For these promotional ideas to work effectively, you need to get the word out. Social networking allows you to share information about your promotions to a large audience. When you build an online presence for your company, you likely will reach potential employees who are savvy in social networking.

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The larger candidate pool of individuals with technology experience allows you to find the best candidates when you have openings. These individuals can then use their social networking skills to further promote the company online. REFERENCES: **Raths, D. (2013). Social studies: schools are using a variety of social media tools to help students connect and work together. The Journal (Technological Horizons in Education). 40.1 (Jan. 2013): p26. Retrieved from: http://go.galegroup.com/ps/retrieve.do? sgHitCountType=None&sort=DA-sultListType=RESULT_LIST&contentSegment=&searchType=AdvancedSearchForm&currentP