Shop America Alliance, the travel trade organization dedicated to promoting shopping, dining and cultural travel as the top tourism activities, has released its new China Ready Shopping White Paper in partnership with the NTA. This insightful 16-page White Paper outlines the importance of Shopping to the Chinese traveler along with projected growth, key markets, preferred brands, spending levels, tour operator and tour guide roles and unique cultural influences. It also includes recommendations on effective tourism marketing along with leads and resources.

A “must read” for retailers and tourism professionals, the White Paper is result of comprehensive interviews with luxury retailers, tour guides, research firms, DMOs and Chinese market experts and input from an advisory committee of more than 30 travel and retail leaders. China Ready Shopping White Paper is a useful tool for retailers and shopping centers catering to the lucrative Chinese traveler. The China Ready Shopping White Paper was previewed at the ONE Travel Conference in February as part of a blue ribbon panel of China Market experts and was very well received.

“Many of our Shop America partners and luxury retailers keenly interested in the Chinese market are seeking background and cultural guidance in how to best serve this market. At the same time, Chinese tour operators and guides are well advised to become better informed as to the key roles of the Shopping Centers, Retailers and DMOs in maximizing their guest experiences as clarified in the White Paper,” stated Rosemary McCormick, President, Shop America Alliance and author of the China Ready Shopping White Paper.

Haybina Hao, NTA Director International Development, commented: “Congratulations to Shop America Alliance on the China Ready Shopping white paper. The industry needs comprehensive information like this that pulls together the expertise of many players in the China inbound market. I commend Rosemary McCormick for her leadership in championing the compilation and production of this resource.”