Subscribe to Email Updates

Follow KMC Systems

Recent Posts

Most Popular Posts

The pressure to introduce new medical devices to market quickly and cost-effectively is constant. Implementing these key strategies will streamline the commercialization of products.

Most biomedical device companies are familiar with rapid prototyping, which allows them to quickly produce parts and test feasibility. However, when a medical device needs to be developed and manufactured in a limited amount of time, it is necessary to employ a more holistic approach to streamline product development methodology. This helps to ensure that biomedical devices are introduced quickly and cost-effectively. Rapid product development essentially divides the approach into three key components: collaboration, agility and software.

Developing a new In-Vitro Diagnostics (IVD) instrument requires a well formed value proposition just like any other new product. Understanding the customer needs by conducting user research and usability testing is a fundamental first step in creating the marketing requirements document for a new IVD platform. The job of the marketer to analyze that data and then specify just the required features, and functions of a new platform that will provide the benefits to support the value proposition can be challenging. And we all know from experience that there have been times when the marketing requirements have included every feature under the sun ! Let’s not be too hard on our fellow marketers for the kitchen sinking method of defining feature/function requirements though because there were no tools to optimize or provide tangible guidance for relevant feature selection relative to cost or associated development risk … that is until now.

Rapid product development offers an inherent competitive advantage in the field of medical instruments. There are a number of different strategies that have been utilized in order to achieve results in a minimal amount of time with varying levels of success.

Over time, one thing has become clear. In order to streamline the entire process of developing medical instruments, a holistic approach is critical. In particular a holistic approach with focus on technologies, processes, healthcare management and people. Here is a closer look at some strategies for successful medical instrument rapid product development and how a holistic approach can address them.

When the ultimate desire is speed, one strategy is to leverage appropriate off the shelf technologies that will not only reduce the amount of development time needed , but will also have the product features that meets the needs of the end user at a value perceived price point.