The film inspired some fans to set up #BirdBoxChallenge, leading to people running into walls or coming dangerously close to traffic.

Netflix tweeted a warning on 2 January, saying: “Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”

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