Google Ads are advertisements that appear next to Google's search results with the use of AdWords, or advertisements that appear on other websites through Google's AdSense program.

Benefits:

When your business advertises on Google with Google Ads, your advert is shown to a person who is already actively-searching for your product/service. So what this means is that your product is targeted at people who are in a ready-state to engage with your business,

You only pay when a person clicks on your advert, thereby giving you the best return on your advertising budget,

Through Google Ads you have access to a market that you wouldn't have access to in any other way.

2. How do they work?

You use targeted keywords or search phrases that a prospective client would use to search for your service.

For example, let’s say you are a plumber in Johannesburg.

When someone searches for a "plumber in Johannesburg"your advert will appear as shown below.

This is what targeted keywords and search phrases are all about.

...isn't that on point? Yes it is!!

At this point you don't have to pay anything yet.

You only pay when someone clicks on your advert (pay-per-click).

3. Will Google Ads work for my business?

Yes they surely will!! We definitely guarantee an increase of traffic (# of visits) to your website.

Whether you are selling a product or a service, Google Ads will add value to your business, firstly by boosting your product exposure through increased traffic into your website.

That, therefore, means that all you need to do is optimize your landing page so that when your prospective client lands on the page they will easily locate the information pertaining to what you advertised (we also offer this landing-page optimization service).

4. Not sure if this will work for me? Is there any trial package?

Yes there is a 14-day TryOut Pak which will help you to decide if Google Ads are worth your while.

We have 3 packages in our Google Ads service offering but before we introduce them to you, allow us to tell you about the TryOut Pak.

Before rolling out the TryOut Pak, we will

define the search phrases together with you, leveraging on your product knowledge, and on our side, years of experience in Google Ads,

setup website traffic tracking to enable us to measure the impact of the TryOut period on your website traffic.

After the TryOut period we will

do an assessment of how your Ad performed,

submit a report of the final KEYWORDS we optimised to get the best results,

make a recommendation on which of our 3 package-offering best fits your product/service based on the TryOut activity gathered.

There's a good chance you've already used some form of cloud computing.

If you have an e-mail account with a Web-based e-mail service like Hotmail, Yahoo! Mail or Gmail, then you've had some experience with cloud computing. Instead of running an e-mail program on your computer, you log in to a Web e-mail account remotely.

The software and storage for your account doesn't exist on your computer - it's on the service's computer cloud.

Definition

Cloud computing is a general term for anything that involves delivering hosted services over the Internet.

A friend of mine just reminded me of some of the primary school stories that we read. I had completely forgotten about it and so i went online to search it, to my inspiration I read it and thought it would do the same for you.

"A cottager and his wife had a Hen that laid a golden egg every day. They supposed that the Hen must contain a great lump of gold in its inside, and in order to get the gold they killed it. Having done so, they found to their surprise that the Hen differed in no respect from their other hens. The foolish pair, thus hoping to become rich all at once, deprived themselves of the gain of which they were assured day by day."'Greed loses all by striving all to gain'

Market research with your site Prepare some questionnaire that can help your business market and request your visitors to attend the survey. Many sites offer some small gifts for the selected visitors who are attending the Survey.

This survey results can help you to study your and reinvent your business structure. You can also create some dynamic polls which can send the instant market trends.

A system development process can follow a number of standard or company specific frameworks, methodologies, modeling tools and languages. Software development life cycle normally comes with some standards which can fulfill the needs of any development team.

Like software, web sites can also be developed with certain methods with some changes and additions with the existing software development process.