PlayStation Now Is More Popular Than You Think

PSNow accounted for 52% of game subscription service revenue in Q3 2018.

Playstation Now has reportedly earned over $143 million in 2018, making it the most popular game subscription service available in terms of sheer revenue.

In a report by SuperData Research, PlayStation Now makes up 52% of the game subscription marketshare, beating out the different permutations of EA Access at 33% and Xbox Game Pass at 15%.

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According to this data, PlayStation Now generated over three times the revenue that Game Pass did in the same period of time. Because PlayStation Now runs for $20 USD a month and Game Pass is $10 USD a month, it appears the gap in user base isn’t nearly as large as the gap in overall revenue.

However, even with these strong numbers, subscription services only accounted for about 6% of overall PC and console revenue in Q3 2018. The data shows that those who subscribe to one of these services spend an average of $25 a month on in-game content, far more than the $10 that non-subscribers typically spend. This was further broken down, showing that subscribers spent most of this money on cosmetic items, followed closely by season passes.