Minister Praises Pure Gold Jewellers' Planned Entry Into Sri Lanka

RAPAPORT... Pure Gold Jewellers of Dubai is planning to set up operations in Sri Lanka, according to the country's Ministry of Industry & Commerce. Pure Gold Jewellers operates more than 100 stores across the Middle East and anticipates expanding into Sri Lanka, the Maldives and Malaysia with new stores within the next five years.

''The Ministry of Industry & Commerce is facilitating jewelry industry development through initiatives, such as funding the Die and Mould Centre of the Moratuwa University, and its prototyping and incubator facilities,'' said Minister Rishad Bathiudeen. ''Jewelry exports also bring the highest value addition in diamonds, gems and jewelry exports.

''If we can successfully link Sri Lanka's jewelry supply chain to such multinationals as Pure Gold, we stand to enhance the much needed international recognition for our jewelry industry,'' Bathiudeen added.