Facebook Analysis: 'Toy Story 3' Continues to Dominate

Toy Story 3's most active page posted an impressive 14,828 fan increase today for a total of 1,031,002. To put that into perspective, Shrek Forever After gained 3,038 fans for a total of 702,699 on the Tuesday before its release. Toy Story 3's growth almost certainly means that the film will play quite well outside of its core family audience. Look for the Disney/Pixar effort to easily topple Shrek 4's $70.8 million opening.

Jonah Hex had another bad day on Facebook. The Warner Bros. release's most active page added only 251 fans for a total of 13,436. On the Tuesday before its release, The A-Team--another action flick aimed mostly at male moviegoers--tacked on 477 fans for a total of 58,952. All signs point to Jonah Hex being a serious dud.