Apparel

Stationery

Sticker

Artist's Description

This idea came to me on the drive to work this morning…

Fonts and Typefaces are important to how your message is percieved, sometimes it can make or break your design..

While waiting at a set of traffic lights, a young man wearing a deathmetal shirt crosses in front of me, The text grabbed my eye, even though I couldn`t read it at all, I had a fair idea of what i thought it would say..

Then, I realised, I`ve just bought into my pre-conceived notions of that angry looking font.

For all i know, it could have said something harmless, like, oh i don`t know…I hug Kittens.