Phantom organised a huge party for their 4th birthday held in a warehouse in Shoreditch. I created all the merchandise that was given to the guests on the night, including t-shirts, limited edition coffee, stickers, patches, etc. I also painted 400 unique covers for a book celebrating the anniversary of Phantom.

Role: Art Direction & DesignClient: PhantomYear: 2017

Stickers & Keyrings

To stay in line with some of Phantom's previous sticker designs, I took inspiration from vintage tattoos with bold and black outlines.

Moodboard

DESIGN EXPLORATION

T-shirts

Creating t-shirts was the main task of the merch design. I explored a few options to ensure the result would be the best it could be.

A vinyl toy version of the Phantom dude was given to select party guests. I continued the themes from the t-shirt and coffee packaging in the design of the box.

Sketches

Final Design

Mockup

Wall Signs

To help guests find their way through the warehouse, I made various signs that indicated the location of the bar, cloackroom, merch stand, toilets etc. The challenge was to find the balance between fun lettering and legibility.