Tara is the Community Manager at RTOWN, a rapidly growing Integrated Digital Marketing Solutions Company. With a full suite of digital marketing products and services available to their clients, RTOWN offers diverse and complimentary tools that work together to achieve real sales growth for any local business. www.rtown.ca

With social media, we can now collect customer data from reporting tools like Facebook Insights. We sifted through Insights to find the easiest ways to convert this information to boost your bottom line. Here are our top three metrics to watch.