Budweiser Clydesdales Featured In New Budweiser Ad

Ryan

1036 days ago.

The internet went wild yesterday with an article from the Wall Street Journal that implied the famous Budweiser Clydesdales were not part of a new marketing campaign aimed at getting more legal drinkers in their 20s drinking Budweiser. While the new ads will feature a younger slant and more “Jay Z and zombies, Anheuser-Busch issued a statement calming fears that the Clydesdales were getting the boot.

According to USA TODAY, the following was included in the statement:

“The story this morning may have left a wrong impression – the Budweiser Clydesdales will, in fact, be featured in next year’s Super Bowl advertising and are also a part of upcoming holiday responsible drinking advertising,”

The Budweiser Clydesdales have been part of the company’s ads since 1986 and a spot last year, “Puppy Love” placed atop the USA TODAY Super Bowl Ad Meter. Their commercials have traditionally been some of the most well-received Super Bowl ads. The horses, which have stringent requirements to be part of the famed hitch, have been part of company lore since August A. Busch, Jr. and Adolphous Busch III surprised their father with six of them on April 7, 1933. The horses were a gift to celebrate the end of Prohibitiion.

The new commercial, part of the #HolidayBuds campaign, was released on November 24, 2014. It takes a page from Bud Light’s #UpForWhatevever campaign in surprising ordinary beer drinkers with something completely unexpected. In this case, it’s folks waiting for a Lyft in Boston. The Clydesdales even arrive sporting the familiar Lyft pink mustache.

Ryan is a weird dude. He doesn't cook, yet owns a plethora of kitchen gadgets. He rationalized buying a SodaStream while unemployed. He counts Step Up 2: The Streets as one of his favorite movies along with Footloose, Rent, Grease and Paul Blart: Mall Cop. He loves Mizzou but only wants them in the SEC so he can tailgate in Nashville. He owns a ShakeWeight and AbLounger, but still loves him some John Donut and Billie's Fine Foods. You can get more of Ryan at iLoveSoulard.com or just check the stool on the far end of the bar at iTap in Soulard.