When it comes to successfully marketing your motion picture, it helps to know where your target audience actually is / will be. Which is why - when Warner Bros. wanted to get comic book fans excited about " Wonder Woman " earlier this year - it worked with over 2,000 comic retailers, bookstores...

Given that The Wizarding World of Harry Potter - Hogsmeade - thanks to its perpetual coating of ice & snow - already sort of looks like a Christmas card ... Copyright Universal Orlando Resort. All rights reserved ... is it any wonder that visitors to Universal's Islands of Adventure have (ever...

Theme park food is a really big deal these days (And when I say "big," I'm not just talking about those ginormous turkey legs that the Mouse sells at Disneyland and Walt Disney World. Which - according to what Zachary Levi told Conan O'Brien this past Thursday [one hopes, in jest] ...

Halloween is one of those holidays that lingers, isn't it? Whether it's all of those decorations that are still out in the yard (which you'll finally get around to taking down & packing away later this weekend ... right?) or that bowl of leftover Treat-or-Trick candy that you've been...

It's the one-two punch that's been dazzling visitors to the Universal Parks & Resorts ever since The Wizarding World of Harry Potter - Hogsmeade first opened back in June of 2010. Combining immersive theming with a top quality dining experience that's set in a specific world. And what...

With October 31st just a few days away now, millions of people are in the process of putting the finishing touches on their home Halloween displays. All with the hope that they'll then be able to impress the neighbors and/or thrill some trick-or-treaters when they come a-knockin' on All Hallows'...

You know the old saying -- "April showers bring May flowers" -- right? Well, that's not how Lora Wallace -- who works as a show director for Universal Orlando Resort -- looks at her calendar. Copyright Universal Orlando Resort. All rights reserved "You have to understand that -- here...

Picture -- if you will -- a WDW Security Officer in her vehicle, frantically waving her arm and honking her horn, trying to stop a caravan of Universal characters as they sped past the toll booths on World Drive and then made their way to the Ticket and Transportation Center. That sounds like something...

I want you to take a close look at the photo below. These are three young men in their late teens / early twenties. Do you notice anything different about them? Photo by Jim Hill Each of them is carrying a wand box. When I snapped this photo of these guys on Sunday, February 1st, they were hurrying through...

Every year, after Santa's 60 foot-long sleigh float rolls up in front of Macy's Herald Square store on Thanksgiving morning, 50 million television viewers turn off their sets and say "Well, that's it for this year's parade." Not exactly. Though NBC's broadcast of this NYC...