Indian SEO Blog: Tips, Updates on SEO, SEM and Online Marketing

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You might have come across the term ‘AMP’ several times recently. This must have made you curious to find out what AMP stands for and implies. AMP stands for Accelerated Mobile Pages. The AMP project has been designed by Twitter and Google. The task of AMP is to make mobile pages load really fast.
As a professional in an SEO company, you must be aware of the fact that an increasing number of users now surf the Internet from their smartphones. So, you must implement effective SEO techniques to optimize the mobile websites of your clients. This can improve the rankings of your client’s site, increase the traffic it receives and generate more revenues. This blog speaks about AMP, its use and impact on the ranking and success of a website.
AMP – An Idea
This project was announced by Google last October. AMP is an open-source initiative, dedicated to make the performance of mobile web better. It is not new for Google to come up with new strategies or projects. This new project was an answer to Apple News and Facebook’s Instant Articles. But, it is important for you to note and understand the difference between AMP and the other two initiatives. To use the other two initiatives, you must enter into a partnership with Facebook or Apple. But, you can use Google’s new initiative for a mobile-friendly web to create web pages, without fulfilling the above criterion.
Whenever Google comes up with a new initiative, the SEO world wakes up to a chaotic morning. There are fervent musings on what the initiative means, how it can be used or implemented and what can be its possible effects. The same contemplation began among the professionals of every Indian SEO company, when Google announced about AMP. However; the contemplation did not last long this time.… [ Read the rest ]

Do you want your business’ website to rank higher in the result pages of search engines? In that case, you must hire a reputed Indian SEO company. The professionals from such a company can optimize your website effectively so that it ranks higher in the result pages of popular search engines like Google and Bing. Holla!!! Penguin 4.0 is here. And, we are now going to see what this blog has got to do with this new algorithm update.
A high rank can yield numerous benefits to your website. It can boost the traffic that your site generates by leaps and bounds. When more people visit your site, the chances of getting more customers increase manifold. A website with a high rank and many visitors easily forms a loyal customer base of its own.
To effectively optimize your website, the professionals of the SEO company you hire must implement certain updated techniques. Moreover, they must also abide by the rules the popular search engines set for the websites. Not following them might cause the websites to be heavily penalized. For example, if a search engine finds out that a site is being promoted unethically, they blacklist the site at once.
If the SEO professionals you have hired follow the algorithms of search engines, they can surely optimize your website in a better way. To help the professionals in their work, search engines too, never lag behind in their duties. They update their algorithms from time-to-time so that SEO experts can efficiently optimize the websites of their clients.
This brings us to the topic of the blog you are currently reading. After a wait of few years and some usual fluctuations, Google has a good news for the professionals of SEO companies. Sources from Google has confirmed that its Penguin algorithm update is coming and that too, in all major languages.… [ Read the rest ]

It is all about selling the services correctly. There are quite a few scenarios that would be affected if the right types of services are not being provided by a digital marketing agency in India. It is all about getting the basics right. Remember, digital marketing can be quite tricky. It doesn’t involve the physical presence of humans. There would be no verbal interaction. The entire impact would depend on the web based strategies being introduced for the part. Digital marketing is a vast concept that must be handled with care. Professional services available in India should be consulted to get the feel of how to get things properly streamline.
Hiring a digital marketing agency should be done at the earliest of stages. It should not be done at a stage when things have become extremely critical and there tends to be some stagnation to be faced by the company due to heavy competition. Remember, a proper marketing campaign would definitely grow with the company and would change the course as per the situation of the business. However, it would also play safely in keeping the charge of the necessary identity aspects like voice, reputation, and brand.
No matter how far you have gone, it would never be too late to invest in your business’s online visibility. It is absolutely not important to discuss the industry you are from. What matters most is figuring out the targeted set of customers. You need to highlight yourself as the best in business no matter what the competitors are demanding for. You simply need to focus on your own credentials. That’s it. Be positive and confident in your abilities and the services being offered by your business.
A reputed digital marketing agency in India would never guarantee the outcome but would try its level best to deliver and meet the expectations.… [ Read the rest ]

LinkedIn is probably one of the most popular business-based social networking sites available today. The fact is, I am an active member of it and have enjoyed tremendous advantages using it. This popular social networking site continues to increase its member list. Presently, the number is somewhere around 400 million! But my question to you is: “are you being able to use this excellent social networking portal to its full potential?” Speaking from my personal experiences and feelings, LinkedIn could be extremely beneficial and powerful. Once you are accustomed to all the hidden features of the platform, scenarios would become bigger and better. LinkedIn marketing has proved to be a saving grace for my business. I am sure that it would serve your purposes well, too. Before providing you with some essential tips and tricks on how to utilize the resources of LinkedIn in a more effective way, allow me to brief you about this social portal.
What exactly is LinkedIn?
LinkedIn is a social sharing platform launched in 2003. Standing in the present era, it is rated 3rd in the popularity list for social sharing network sites, standing just behind Facebook and Twitter. However, LinkedIn is primarily centered on careers and professions. It is a social sharing network to get connected with professionals, business partners, colleagues, potential clients, etc. The entertainment part is lagging in LinkedIn. But, at the same time, it is a high utility platform for anyone and everyone who are more into career and profession.
Now, coming back to my actual intention – to make you and all my readers utilize the resources of the LinkedIn marketing agency in a more convincing way. Let’s start:
You need to customize your URL for a public profile
One secret to easy sharing is through customization. I have achieved tremendous success in customizing my LinkedIn public profile based URL.… [ Read the rest ]

What type of services should you expect from a digital marketing agency? More importantly, why do you require their help and guidance? What are you expecting to receive from them? These are crucial questions that need to be sorted out while looking for a digital marketing agency.
# Why there is a requirement to hire digital marketing agency for a web project
First of all, an SEO company in India would be required to get your online presence populated through the virtual world. They have the right expertise and knowledge to make your site receive the best visibility after being placed through the search engines. Remember, if you are planning to make a formidable reputation in the virtual world of webs and spiders, taking help and guidance from digital marketing experts is an absolute must to undergo.
# What services should be expected from the digital marketing agency you have chosen?
When looking for digital marketing experts, there are many clients who would expect everything associated with digital marketing. But that must not be the case. Digital marketing is a huge concept. There are many SEO services India that would offer specialized services in certain categories of digital marketing. A company may well have specialization in PPC but may not be much proficient in content writing. There could also be digital marketing agencies who offer strong link building and keyword placement services, but at the same time might not have proficiency in other categories like social media and email marketing. It may happen. These are common things with a specialized organization. Henceforth, you need to understand your requirements for the purpose before approaching a digital marketing agency.
# Question yourself
“Should it be viable to go for every single marketing approach? Or shall I figure out selective approaches to excel in certain areas of marketing and risk out other options available?… [ Read the rest ]

If you are reading this blog, you have already given some serious thought to digital marketing. With 2016 reaching its mid-point, more and more businesses have emerged, leading to increased competition. If you own a start-up, you need to stay ahead of your competitors and only digital marketing can help you in this matter. However, the world of Internet marketing is erratic and you need to stay alert for grabbing the best opportunity at the right moment. In this regard, a digital marketing agency can help you out with the most useful strategies of Internet marketing.
This blog enlists some important digital marketing strategies.
# Set a goal
Whether you want to increase your client base, build brand or stay ahead of your competitors, setting up a goal is important before opting for digital marketing strategies. Without a proper objective, you might as well find yourself in the murky waters of the labyrinth called digital marketing.
# Go mobile
The masses have gone mobile and so should you. Mobile optimization, mobile search and mobile conversion; what else do you need to be convinced that your Internet marketing strategies should adhere to mobile devices.
# Know about your audiences
The experts at the digital marketing agency in India you hire can tell you how to get details about your audiences. Tell them that you have what they need. All they have to do is fill up a form with their names, contact information and requirements.
# Show them you care
Now, that you have data about your visitors and have realized what they need, it’s time to offer them tailored products as per their needs. This shows your visitors that you have invested time and effort to identify what exactly can help them meet their needs.
# Invite them to receive more information
Use a call-to-action to invite them to call you or subscribe to your newsletters.… [ Read the rest ]

We all know that search engine friendly copywriting can rank high on result pages. But, do you know how to create content that is not only appealing to the readers but also liked by Google algorithms? Make sure that you can hit your mark with good writing that caters to SEO tips. Good copywriting is after all engaging readers through authority in the approach of writing, so that an increased number of audiences buy your products or services and help you get high ROI. A site with high engagement is automatically ranked by search engine ranking pages. This blog tells you how SEO companies can assist you to gain the top position on search engine ranking pages through focused writing and long tail keyword.
Check out the following
# Create magic with headlines
Headlines are the first things that grab attention. With a magnetic headline, which promises to offer answers to the queries of readers, you can make a deep impact on the minds of readers.
Now, you will ask how you can make your headlines attractive and attention grabbing. Let me tell you that there is no magic in this. It’s all, however, a technique to create magic. How?
Instead of urging your readers to do something, why not tell them what benefits they can get. Here is an example,
Instead of writing ‘emphasize on keywords,’ you can try something like this:
Apply keywords to grab three times more attention of your readers
An expert SEO professional uses this technique and watch the change in the ranking of the page.
The secret is to tell the audience how they can win the race by listening to you. There are so many experts in the niche. Why you?
Now, that you have promised a solution, it is time to hold on to your readers.… [ Read the rest ]

As a business owner, it is natural for you to seek high traffic for your site. Have you considered how you can make that possible? Well, for a start you can hire a company offering SEO services India. SEO experts in the company can fetch you considerable amount of traffic and conversion by using a link building technique 2016. Rather, they can use several techniques.
In this blog, we are going to discuss how link building can benefit your business and what techniques of link building should you resort to.
The first question that may strike your mind is – what is link building?
In simple words link building is the procedure of linking external pages to a specific page on your site.
The process of link building primarily assists in marketing your brand. Whether you are offering products or services, it can build a relationship with your target audience. Link building is used as an important online marketing strategy to increase the traffic to your site. If you want your business to generate reputation in the long run, what can be better than link building? Moreover, you can also get improved ranking on SERPs (search engine ranking pages).
Link building is considered to be a crucial part of search engine optimization. It is time-consuming and thus, high level of efficiency is required to offer quality link building service.
If you think that you can do without link building, you are wrong. Doing SEO without link building can mean that you are going to have no brand power, but plenty of bad reviews. Can you imagine what it would be, if your brand is not mentioned anywhere in World Wide Web?
Let us first take a look at how link building can benefit you.
# Helps with referral traffic
Links from websites that have high traffic can be advantageous for you.… [ Read the rest ]

Do you want to reach out to a large client base? Do you want high engagement in your website? In that case, you should opt for search engine optimization. In today’s competitive world, we opt for complicated SEO techniques. However, there are few simple techniques that can fetch you the right amount of traffic. Efficient SEO companies India can help you out with some of the most useful strategies up their sleeve.
Title Tags
Title tags are one of the most fundamental attributes of an optimized website. However, many times we tend to overlook their importance.
It reminds me of a situation when a scholar refuses to accept the importance of alphabet in everyday life. He forgets that these very alphabets were the main pillars of his knowledge.
Did you know that if the title tag is not clear, Google is not going to rank your site? Here are the reasons.
In order to attract the audience, you can use the standard norm of creating a title tag. The most appropriate tag displays the keyword and the name of the brand.
These days, many sites do not come up with proper title tags. Depending on the title of your post, WordPress generates a title tag. An SEO expert can tweak it and offer you a meaningful title tag.
Offering effective user experience is an essential responsibility of SEO companies India. The experts make sure that the title tags they create carry a meaning. If the title tags are too short to clarify the meaning of the page, your posts may not even be read. The site is going to end up with a high bounce rate.
The experts do not fill the title tags with keywords. They make intelligent use of keywords. The SEO professionals put the keyword at the beginning of the tag.… [ Read the rest ]

So you are wondering how to go about marketing your website. Most business owners and web marketers are anxious about the importance of budget over marketing strategy and vice versa. If you too are worried about the same thing, it is time you do some serious thinking. You can hire an SEO company to identify the right approach to your web marketing issues. Experts in the company can explain to you the significance of business goals. Today, we are going to ponder which is more essential – strategy, budget or goals.
Let us take a look at the following to understand the relationship between strategy, budget and goals
Strategy Matters over Budget
A start-up organization harbors on the strategy to determine the cost of projects. If you own a start-up, a web marketing company can quote a certain amount of fees depending on the strategies they undertake.
In order to get the right price quote, you approach one SEO company after another. You compare their prices and try to determine, which company to choose for your web marketing objectives.
Now, think about a situation. You want to start a bakery business. So, you approach bakers in different parts of the country. As a start-up, budget is the first thing on your mind. Therefore, you compare the prices quoted by each baker and finally settle in for the baker charging the lowest amount.
Now, when you were searching for a baker, you also tried to understand why the bakers quoted different fees. A fresher is going to demand less amount of money than an experienced and a professional baker. Again, a baker with 4 years of experience demands more money than someone with only a year of experience to show his or her employer. If your baker stays far from your bakery, he or she is going to calculate the transport charge and demand more than someone living close to the establishment.… [ Read the rest ]