Tag: collaboration

Seventy years ago, it was the worst kind of insult. It meant you’d betrayed your country and helped the enemy. If you were identified as a collaborator in post-liberation Paris in 1945, you’d be marched through the street with your head shaved, so your neighbours could jeer at you and throw rotten fruit.

But times have changed and the word has recovered a more positive meaning. Politicians now speak proudly of ‘cross-party collaboration’, fading music stars ‘collaborate’ with edgy hip-hop producers – and big companies want to unlock a brave new world of creativity by ‘making it easy for our people to collaborate and share ideas’.

The trouble is: why would you want to?

I mean, it’s easy to see what’s in it for the company. They want their employees to be more ‘open’ and ‘giving’, to embrace the hackathon culture of hip Silicon Valley tech companies; to tap into a sparkling well of innovation and value.

But it’s a lot less easy to see what’s in it for everyone else. Employees who do collaborate often find it doesn’t benefit them – quite the reverse, in fact. They see their ideas co-opted by others and used as a stepping stone to promotions and rewards that pass them by. So why bother?

The problem is that we want collaboration, but we encourage competitiveness.

We want people to work as a team, but we reward individuals.

In its most recent annual survey, the High Pay Centre noted that, between 2016 and 2017, the average annual pay of a FTSE 100 boss rose by 11% to £3.93m. That’s roughly 145 times more than their average employee earns.

Now, as it happens, I know a few FTSE 100 bosses – and they are (mostly) smart and charismatic and capable people. Not the uncaring, out-of-touch corporate fat cats lampooned in the tabloid press.

But the point I always try to make to them is that, if you really want people to collaborate, engage and share their best ideas, you need to create an environment where they feel comfortable and appreciated for doing it.

Because, if you don’t, it won’t be long till collaboration is a dirty word again.

Newsletter

First Name*

Last Name*

Email*

Company

Leave this field empty if you're human:

what’s this blog about?

Internal communication has come a long way in the last ten years (mostly because companies have figured out that customer experience is now far more important to their long-term success than advertising). But there’s still plenty of room for improvement. That’s what this blog is about – calling out the problems and sharing ideas about how to solve them…