'Net Features : colorhttp://www.websitemagazine.com/content/blogs/posts/archive/tags/color/default.aspxTags: colorenCommunityServer 2008 SP2 (Build: 31104.93)Color Performance Analysis on Instagramhttp://www.websitemagazine.com/content/blogs/posts/archive/2015/05/14/color-performance-analysis-on-instagram.aspxThu, 14 May 2015 18:37:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:43562Pete Prestipino0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=43562http://www.websitemagazine.com/content/blogs/posts/archive/2015/05/14/color-performance-analysis-on-instagram.aspx#comments<p><b>Does the type of color used in social media photos and images matter to your brand&#39;s bottom line? There&#39;s only one way to find out - measure it! </b><br /><br />Hashtag analytics solution Hashtracking has just released a new report for Instagram that offers users of the platform insights into the role of color on their campaigns. <br /><br />Marketers using the new ColorTracking technology will now have the ability to predict image performance on the Network and track&nbsp; engagement based on color, filter, sort and display images based on color, and use color intelligence to increase success and further optimize images.</p>
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<p>&ldquo;We&rsquo;ve long understood that subject matter, impressions, and social media post timing are critical factors affecting image engagement,&rdquo; said Ciaran Blumenfeld, co-founder and Chief Marketing Officer for Hashtracking.com. &ldquo;But until now there haven&rsquo;t been reliable ways to track and measure how color affects engagement. ColorTracking by Hashtracking.com is the next dimension in data analysis for the visual web.&rdquo;<br /><br />The solution has been in private beta since early this year (2015), and will be free for Hashtracking subscribers.&nbsp; </p>
<p>Check out a snapshot of the ColorTracking dashboard from Hashtracking below:</p>
<p><img src="http://www.websitemagazine.com/images/blog/colortracking1.jpg" height="1000" width="670" alt="" /></p>
<p>&nbsp;</p><div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=43562" width="1" height="1">colorwm-socialmediawm-designdevwm-analyticshashtrackingInstagram Adds New Creative Toolshttp://www.websitemagazine.com/content/blogs/posts/archive/2015/04/08/instagram-adds-new-creative-tools.aspxWed, 08 Apr 2015 15:48:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:42550Allison Howen0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=42550http://www.websitemagazine.com/content/blogs/posts/archive/2015/04/08/instagram-adds-new-creative-tools.aspx#comments<hr />
<p><b>Instagram users will have even more ways to customize their images, as the social network has launched two new creative tools, dubbed <a href="http://blog.instagram.com/post/115772769267/150407-color-and-fade" target="_blank">Color and Fade</a>.</b></p>
<p>With Color, users are able to tint the highlights or shadows in their photo with yellow, orange, red, pink, purple, blue cyan or green. Conversely, Fade enables users to soften colors within photos. The new creative tools follow the social network&rsquo;s <a href="http://www.websitemagazine.com/content/blogs/posts/archive/2014/12/17/instagram-adds-five-new-filters.aspx" target="_blank">December announcement</a>, which unveiled new filters for the first time since 2012.</p>
<p>According to Instagram, its updated app is currently available in the Google Play store and will be available in Apple&rsquo;s App Store &ldquo;in a few days.&rdquo;</p>
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<hr /><div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=42550" width="1" height="1">colorwm-socialmediainstagramcreative toolsfadeThe Meaning Behind Color - What Choice Evokes the Best Responsehttp://www.websitemagazine.com/content/blogs/posts/archive/2012/01/19/the-meaning-behind-color.aspxFri, 20 Jan 2012 01:51:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:18650Allison Howen2http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=18650http://www.websitemagazine.com/content/blogs/posts/archive/2012/01/19/the-meaning-behind-color.aspx#comments<hr />
<h2><span style="font-weight:bold;"><img style="float:left;margin:10px;" src="http://www.websitemagazine.com/images/blog/crayons-mini.gif" width="75" height="75" alt="" />Color is one of the most fascinating things in the world. </span><i style="font-weight:bold;">It attracts attention, evokes emotion and can trigger the memory.</i></h2>
<p>Something so powerful should not be taken lightly, especially when creating visual elements to a website, in an advertisement or for a brand. Colors can increase brand recognition, increase participation and provide brands with a competitive edge.</p>
<p>Of course everyone has a favorite color, <strong><i>but marketers should be aware of the meanings behind colors, as well as what colors yield the best response from consumers.</i></strong></p>
<p><strong><span style="color:red;">Red</span> &ndash;</strong> This color draws attention, and is often the color that eyes are drawn to first. It is also known to increase the heart rate and create a sense of urgency, and is often used for clearance sales. Its complimentary color is green, however, adding just a spot of red can be useful in some cases, because it can accent other colors or draw attention to a specific spot of an advertisement or webpage. Big brands that are associated with the color red include <a href="http://www.target.com/" target="_blank">Target</a> and <a href="http://www.coca-cola.com/en/index.html" target="_blank">Coca-Cola</a>.</p>
<p><strong><span style="color:#e56717;">Orange</span> &ndash;</strong> This is an ambitious color. It is associated with fun and energetic times or citrus fruit. It is recommended for kid&rsquo;s websites or call to action buttons, such as subscribe, buy or sell. The complimentary color to orange is blue. Brands associated with this color include <a href="http://www.nick.com/" target="_blank">Nickelodeon</a> and the <a href="http://www.homedepot.com/" target="_blank">Home Depot</a>.</p>
<p><strong><span style="color:#eac117;">Yellow</span> &ndash;</strong> The color of the sun is associated with laughter and happiness. It is said to make people feel optimistic and youthful. In its brightest form, this color is often used to grab consumers&rsquo; attention. Its complimentary color is purple. Many brands are associated with this color, including <a href="http://www.bestbuy.com/" target="_blank">Best Buy</a>, <a href="http://www.mcdonalds.com/us/en/home.html" target="_blank">McDonalds</a> and <a href="http://www.sprint.com/" target="_blank">Sprint</a>.</p>
<p><strong><span style="color:green;">Green</span> &ndash;</strong> Who doesn&rsquo;t love the color of money? This color is associated with growth, nature, wealth and can also be calming, depending on its shade. Its complimentary color is red. Brands that are associated with this color include <a href="http://www.starbucks.com/" target="_blank">Starbucks</a> and <a href="http://www.android.com/" target="_blank">Android</a>.</p>
<p><strong><span style="color:blue;">Blue</span> &ndash; </strong>This is probably the most popular color in the world, perhaps because it is the color of the sky and the sea. It is calming, and can be associated with dependability and security. It is used by many brands, especially banks. Its complimentary color is orange. Brand&rsquo;s associated with blue include <a href="http://www.facebook.com/" target="_blank">Facebook</a>, <a href="https://www.chase.com/" target="_blank">Chase</a> and, of course, <a href="http://www.websitemagazine.com/content/" target="_blank">Website Magazine</a>.</p>
<p><strong><span style="color:#6c2dc7;">Purple</span> &ndash;</strong> This color is associated with royalty, and therefore represents sophistication and prosperity. It is often used with anti-aging and beauty products, and can be used to soothe or calm consumers. Its complimentary color is yellow. Brands associated with this color include <a href="http://www.tacobell.com/" target="_blank">Taco Bell</a> and <a href="http://www.yahoo.com/" target="_blank">Yahoo</a>.</p>
<p><strong><span style="color:#f665ab;">Pink</span> &ndash;</strong> This feminine color is best associated with romance. However, depending on the shade it can also be seen as sentimental or youthful. Many times this color targets women and young girls. This color is associated with <a href="http://www.victoriassecret.com/pink" target="_blank">Victoria Secret&rsquo;s Pink line</a> and <a href="http://www.barbie.com/" target="_blank">Barbie</a>.</p>
<p><strong>Black &ndash;</strong> This is a powerful color (or absence of color). It represents authority, stability and strength, and is often seen used for expensive products. It is usually used in combination with other colors, especially white. Brands associated with this color include <a href="http://www.nike.com/nikeos/p/nike/en_US/?&amp;ref=" target="_blank">Nike</a>, <a href="http://www.adidas.com/us/homepage.asp" target="_blank">Adidas</a> and <a href="http://www.smashbox.com/" target="_blank">Smashbox Cosmetics</a>.</p>
<p>White &ndash; Simple and purity are two words that describe this color. It is often seen used is conjunction with black, or with health related products. While most brands won&rsquo;t only use white, many use white in at least some aspect of their color scheme, including <a href="http://www.apple.com/" target="_blank">Apple</a>, <a href="http://www.vw.com/en.html" target="_blank">Volkswagen</a> and <a href="http://www.tylenol.com/" target="_blank">Tylenol</a>.</p>
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