7-Eleven Delves Deeper Into Game Segment

7-Eleven Inc. plans to add a new program of “Great Games Below $20″ from Game Trading Technologies (GTT) to 3,000 of its stores.

The 3,000 outlets represent 50% of the U.S. stores operated and franchised by 7-Eleven, Inc.

“We partnered with GTT because of their experience and expertise as a third-party provider of video games and the terrific selection they’ll offer to our customers,” said Michael Jester, 7-Eleven category manager for gaming and electronics. “More than 60% of U.S. households now have at least one video game console, and consumers are searching for convenient ways to stretch their entertainment dollar in this challenging economy.”

The partnership will allow customers more convenient locations-most open 24/7-to purchase value-priced video games, noted Todd Hays, president and CEO of GTT.

“The program is available to all 7-Eleven U.S. franchisees, and we hope to have most U.S. stores on board by September,” he added.

Each participating store receives a corrugated display with a mixture of games representing various platforms and price points, all at $19.99 or below. GTT also provides regular replenishment to ensure stores remain well-stocked with a broad selection of games at value prices.

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