The only ‘trackvert’ to feature in the top 20 (that’s a portmanteau of track and advert, trend fans) here OK GO slide further and further into brilliant video/forgettable song territory that is entirely of their own making.

07: Volkswagen – ‘The Bark Side’ (2012) 901,401 shares

Further capitalising on the Star Wars angle, this is possibly an exercise in endurance rather than delight.

08: Fast Five – ‘Trailer’ (2010) 888,686 shares

The second most popular film trailer to chart is another in (The) Fast and (The) Furious franchise. Here the fifth installment stripped back even more than its definite articles.

09: Star Trek Into Darkness – ‘Official Teaser’ (2013) 707,457 shares

The world’s first glimpse of the latest Star Trek film, starring Benedict Cumberbatch and so very much lens-flare.

10: M&M – ‘Sexy and I Know It’ (2012) 545, 601 shares

Anthropomorphic chocolate, ‘nudity’ and LMFAO make for one of the most indefinably perverse adverts in recent memory.