Attract 4. Showcase existing talent

Shining light on existing talent often attracts those who want to aspire to something similar – encouraging talent to cluster in a specific location.

Tell success stories to create effective role models for the next generation.

Continuing to showcase and connect with talent once they have physically left the location or organisation can still generate benefits.

2014 International Examples

Hollywood Walk of Fame, United States

The stars on the Hollywood Walk of Fame, which identify and list the key contributors to their most important industry, demonstrate how the film industry has showcased talent in a very simple, cost effective and public manner.

Lakewood hosts an 11-day ‘Inspire Arts Week’ that showcases talented local artists. The week not only showcases existing talent in the community but also encourages others to explore their creative-side, which can lead to latent talent being discovered.