Record numbers apply to be Curvy Kate’s Star in a Bra 2012

A record 300 shapely hopefuls have applied to become the next Curvy Kate within the first three days of the Star in a Bra competition.

The online social application has seen over 10,000 page views and over 1500 images uploaded since the launch last Thursday, with numbers rising by the hour.

The phenomenal success is partly due to the bespoke Facebook application designed uniquely for the competition which allows entrants to upload five lingerie or swimwear images and then virally share their partaking in the competition with friends. Each voting stage will also contain similar sharing facilities meaning the brand will reach more fans than ever.

Increased advertising exposure and retailer promotions have also played a significant part in the Star in a Bra triumph resulting in the raised awareness and fan numbers. Curvy Kate’s top retailers Very.co.uk, Debenhams, Figleaves, Amazon and Simply Yours have also been involved through promotions on their own social media sites and through their customer mailing lists.

Steve Hudson, Managing Director comments, ‘We are delighted with the response to the competition and are thrilled that so many curvy women are eager to help us show the world how good a shapely figure looks in lingerie. There have already been dozens of girls who would be perfect for the brand. The best part of the competition is that, it’s not Curvy Kate who decides though – we let our customers choose who they want to see modelling the lingerie they’ll be buying.’

Over the last 3 years Curvy Kate has built up a portfolio of real women to model for the brand, who act as ambassadors, promoting the ‘feel good figure’ philosophy. With a 32FF a bestselling bra size for the D plus wholesaler, Curvy Kate are looking forward to finding the next face and body of the brand.

The entry stage of the competition will run until the 16th March and curvy girls can apply through the Facebook application http://on.fb.me/SIAB12. The Top 30 will then be chosen by the Curvy Kate panel and guest judge Star in Winner 2011, Lizzie Haines and top women’s weekly, Best Magazine. The public will then decide on their favourite to become the next Curvy Kate.