“Evaluate whether profit maximisation is always the most important objective of firms.”(25 marks)

Deadline: Weds 23rd September

You’ll need to make sure you have done some wider research and reading to answer this question well. Remember that evaluation is critical, so take care with how you structure your answer and develop your points.

In 2010, after many months of wrangling and argument, Kraft (the worlds largest food business) acquired Cadbury (the much loved British confectioner). A great example of competing stakeholder objectives.