Archives

Categories

Meta

DIgital marketing student embracing the power of technology

Qantas has impressed me in 2014/2015 with their use of Social Media, new additions to their app and their new feels like home advertising campaigns.

On November 6th 2014 Qantas released their brand new Feels Like Home To Me Christmas advertising. For those of you who may not have seen it, watch it below 🙂 This was their first brand campaign since 2012.

The advertisement makes me feel extremely nostalgic because I used to fly home each Christmas from overseas to see my family. The use of multiple countries and ages of people allows most people to relate to the advertisement. I think it is highly effective and I really like it as their new campaign. The Qantas chief executive came out post the first airing of the ad and said ‘We often hear that seeing the Qantas red tail at the airport, or stepping on board of a Qantas aircraft makes Australians feel like they are halfway home already’ and I completely agree this is what the ad does. It creates an emotional attachment between the viewer and the brand.

Qantas has also create some great changes to their app in 2015. They have formed a relationship with an app called ‘Press reader’ and now allows customers to download magazines and newspapers before they fly.

Qantas has also for the first year taken to Facebook to invite customers to vote in the Passenger Choice Awards for 2015.

Finally, a sponsorship between Qantas and GoPro has taken off. With new advertising for GoPro highlighting how customers bags get from check in to their final destination.

How your bags get from A to B involves a seamless combination of hard-working ground handlers and sophisticated technology. Together with GoPro, we’re taking you behind the scenes to see exactly how it works, check it out! #GoProAU

KLM airlines, the national Dutch airlines has introduced the newest way to fly. Meet and Seat is a new initiative where by you can elect to sit next to anyone who’s Facebook or LinkedIn interests you, or next to those who you may already know and be connected with.

Up until 30 hours before the flight departs you can log onto your booking reference and it will have listed people who have also shared their Facebook and LinkedIn. From this, you can then elect to sit next to them and both choose seats together.

This makes business travel and family travel ideal as it means tickets do not all need to be booked in the same booking.

However, my question is; what happens when one person elects to sit next to the other yet, the other person could think of nothing worst. Or, how often do you actually want to engage in a conversation on the plane? I know myself, on long haul flights all I want to do is watch movies and sleep!

Only 50,000 passengers of the 52million flown in 2014 used this service.

Is it a service that interests you? I am still unsure how I feel. Maybe I will have to fly KLM and try it! 🙂

Having a father who lives overseas, the ease of instantaneous communication is something that is very close to me. Five years ago an international text could have cost you up to $3 with a 250 character maximum. These days my father and I are connected, on so many different mediums. Whilst there is the debate of it still costing, as these all use data, I personally believe it is still completely amazing how simply and cheaply I can communicate with those overseas.

More so, Facebook and Instagram allow people globally to view and engage in my life. With the ability of live posts and instant replies social media facilitates in ensuring those who can’t be with us, still can engage with us.

Listed are the three main forms I use, and the advantages and disadvantages I believe are relevant for them.

Imessage: Imessage is a huge benefit of having an Iphone. While I will admit in my first post I explained how I had chosen a Samsung over an Iphone I have since gone back to Iphone after my samsung broke. Imessage allows for free (minus data usage) texting with no delay. It also allows for images and videos to be sent.

Facebook message: Like Imessage, Facebook message is a form of ‘texting’ to another person. The good thing about Imessage is it works for people with any type of phone, not just Iphones. It also is useful for group conversations where particular members do not have an Iphone.

Facetime: Facetime has been the best thing for my Dad and I. I also know my Mum uses it quite regularly with Dad. The ability to see and hear each other allows a normal conversation to take place. It also only works when both parties are using Wifi so is completely free.

What is your favorite communication tool? Maybe you prefer Whatsapp or Skype?

Let me know 🙂 it would be interesting to hear other peoples experience using these free mediums

On May 22nd The Geelong Cats thrashed Carlton with a 77 point victory. Then, an unseen event to AFL was seen. Geelong Cats player Cameron Guthrie approached Chris Judd and asked to swap jumpers with him. This is an event which is commonly seen in American Football and Soccer, but yet to be seen in AFL.

Chris Judd is known as one of the best Carlton players to ever play, he has played over 250 games and proudly wears number 5. Guthrie said he had grown up watching Judd and he was a huge hero of his.

The swapping of tops has flooded social media. Twitter, Instagram and Facebook have all seen hundreds of posts commenting about and forming opinions based on the exchange.

Guthrie posted on his own Twitter about the event tagging Chris Judd in it.

Whilst others found humor in the loss, posting photos of Judd.

News pages admitted themselves how much social media attention which has come about from the event.

Overall the swapping of tops brought about a lot of talk and publicity on social media. It illustrates how quickly things can be spread and shared within the online world.

As University students we are currently at the age where we begin to leave the comfort of our nests and move out. So it is no surprise that the recent marketing campaign for a Sweedish realestate company Fastighetsbyran has taken over my Facebook news feed.

The companies new ‘roomie test’ is a test which compares you to your Facebook friends to find your perfect ‘roommate’ based on mutual friends, common interests and the amount of events attended together.

Through out the test it has reminders of the marketing campaign. Stating ‘if you’re looking at moving, why not Sweeden?’. It is a highly effective usage of a fun, simple Facebook quiz which attracts users to their website, and promotes Sweeden itself.

Once you complete the test, it then has the option of ‘sharing your results to Facebook’ which then creates exposure for the company through everyone’s news feeds. The company has now gone global as I know there is at least 2 shared results of the test daily in my news feed. What was once a small Swedish real-estate company is now a globally known name.

Googling ‘The Roomie Test’ also links you to the Fastighetsbyran Facebook page, which again increases exposure and draws attention to the company

Ultimately I think this is a highly successful marketing campaign using social media to expose their company

Usually, when you loose something you have a quick look around the last place you’ve been and tend to find it. But what if you’re on a holiday somewhere. Imagine being on a tropical Island taking the most magnificent photos of sunsets and scenery when you discover you have misplaced your camera with all the memories on it? Or, being on a schoolies trip with all your friends taking selfie after selfie and you leave the camera at a club on a night out.

A Facebook page called ‘Lost and Found Camera and Photos’ is a page made and dedicated to reuniting owners with their cameras. They can post a description of the camera, and post photos which are on the camera to help create awareness for the cameras, hopefully returning them to their owners. With over 8000 ‘likes’ it is a huge global connection of people with similar characteristics; travellers who have lost their possessions and/or people with information in regards to particular possessions.

You can ‘pin’ your location where you believed to have lost the camera, and then list the name of the camera. People from around the world can then provide information the place of their camera if known.

A simple Facebook page is connecting people from around the world. The ability of technology to communicate globally about ones possessions is an extreme benefit to those who have lost their camera. The power of technology is highlighted on this page. It illustrates how simply social media can be used to share information.

So next time you’re on holiday, and you see a camera lying around. Jump on the Facebook page and help someone be reunited with their own camera!

Shopping, for me, has never looked so appealing. Sitting in bed, warm and cozy in my pyjamas with a glass of wine and some chocolate. How? The power of online shopping.

Just last night I realised I needed a present for a friends 21st this weekend. Stressed with how I would find time I realised I could just order something online. I ordered a gift from the iconic, a well known online fashion retailer. My order took place at 7pm yesterday and I received my package at 9.30am this morning. Without leaving my house, driving somewhere or taking the time to have to search multiple shops to find something. It was all there, in the one place.

They have ample of categories for both men and women allowing all ones shopping to be done in a single shop. It also more easily allows for brand comparison and price comparison. Rather than having to walk from one side of a shopping centre to another, then back to find the brand you want, online you can see it all in one go.

Another situation occurred this morning where yet again, I realised the power of online shopping. I received a call this morning about a friends mum, living overseas who had been admitted into hospital over night. Shocked and worried I wanted to help. I turned to petals.com.au. An online, same delivery flower service. Yet again, without leaving my house, without driving to any stores I had ordered the flowers and the delivery was on its way.

So as I’m sitting in my bed, warm and snugged up I reflect on just how useful online shopping is and how I’d much rather be here than walking through a shopping centre at 10am.