2013–2014 Marketing (MKTG)

Students can complete the Bachelor of Science in Marketing, or the Bachelor of Arts in Marketing.

Program Goals

The Marketing major is designed to give students the skills and knowledge necessary to contribute successfully to organizations through a variety of marketing activities. The purposes of the major are to ensure that students (1) understand the complex and dynamic nature of the field of marketing, (2) understand the comprehensive components of a firm’s marketing activities, and (3) understand the organizational decisions contributing to the creation and delivery of value. Students majoring in Marketing will:

Understand the major dimensions of the external environment impacting the organization, the firm’s internal environment and how these factors contribute to the creation of marketing strategy.

Understand the development of the marketing concept which creates marketplace value while achieving the firm’s strategic goals.

Know the tools for developing and implementing a marketing plan including segmentation, positioning, target market selection, and the marketing mix.

Understand and utilize a variety of quantitative and qualitative market research methods in marketing decision making.

Program Requirements

To fulfill the requirements for the Marketing major, students must complete the courses outlined below. Students must maintain a minimum 2.3 GPA in business program coursework.

Students must meet the college-wide graduation requirements in addition to the Marketing major:

Notes:
* Students taking these courses as part of LE can double count these courses.
** Only one of MATH 141 and MATH 150 will count toward LE, but both are required. Students may be required to take both, based on math placement exams.
*** IRM 200 and MGMT 230 may be taken in the same semester as co-requisites.
**** In certain majors, Senior Seminar may substitute for MGMT *475

*Note to transfers: all internships (440) must be taken at upper division level. For transfer of credit for 441 or 442, please see the Practice Experience Coordinator.

TOTAL HOURS FOR THE B.S. MARKETING PROGRAM

74–76

Note: All students must complete 124 hours of coursework to graduate, 30 hours of which must be upper division (300 level or above). Students may need to take other courses to complete the college hours requirement.

Bachelor of Arts in Marketing

Requirement Description

Credit Hours

Prerequisites

I. Undergraduate Business Core

50

Please refer to Undergraduate Business Core for requirements.

II. Bachelor of Arts Requirements

12

Students completing the Bachelor of Arts option (B.A.) must complete either:

a. A declared academic minor other than a Business minor; or

b. Twelve credit hours of a single foreign language; or

c. Eight credit hours of a single foreign language, and either:

four credit hours of a Westminster May term study/cultural international experience, or

four credits of an international study tour transferred from an accredited college or university.