The documentary, entitled Kony 2012 is one man’s mission to find and bring to justice Josep Kony, the leader of the rebel group LRA (Lord’s Resistance Army). Under Kony’s leadership, the LRA has conscripted children to fight in his rebel army and sometimes kill their own parents. As a result of his crimes against humanity, Kony is the most wanted man by the International Criminal Court.

Director Jason Russell, who founded Invisible Children, has been promoting this cause for eight years. This year Russell decided to use the power of the Internet to stop Kony. The twenty-seven minute film ends with a call to action, to enlist twelve policy makers and twenty culture makers, such as celebrities, athletes and billionaires. Oprah Winfrey, Jay-Z, Bono, Rihanna are among the celebrities the filmmakers hope to recruit.

While Kony 2012 has captured the imagination of concerned Americans and entertainers, it has drawn some criticism for its simplistic approach to a complex problem. Michael Wilkerson, a journalist who worked and lived in Uganda, expressed some concern.

“It would be great to get rid of Kony,” he wrote in a post on ForeignPolicy.com. “He and his forces have left a path of abductions and mass murder in their wake for over 20 years. But let’s get two things straight: 1) Joseph Kony is not in Uganda and hasn’t been for 6 years; 2) the LRA now numbers at most in the hundreds, and while it is still causing immense suffering, it is unclear how millions of well-meaning but misinformed people are going to help deal with the more complicated reality.”

Kony 2012 has logged more than 30 million views on Youtube in less than 24 hours.