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Crowd Science: Measurements, Models, and Methods

2.
 Overview of the Field
 Research Goals
 Theoretical Grounding
 Toward Crowd Science
 Discussion
The Grand aim of science is to cover the greatest number of experimental facts by
logical deduction from the smallest number of hypotheses or actions.
- Albert Einstein.
Agenda
2

5.
 We’re observing increased research and practice on
organizations using IT to connect with dispersed individuals for
explicit resource creation purposes.
 This state of affairs precipitates the need to precisely measure
the processes and benefits of these activities over myriad
different implementations.
Research Motivation
5

6.
 We seek to address these salient and non-trivial considerations
by laying a foundation of:
 Theory,
 Measures,
 Research methods,
 That allow us to test Crowd-engagement efficacy across
organizations, industries, technologies, and geographies.
Research Goals
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8.
IT Structure
Crowd-engaging IT is found in Episodic or Collaborative forms, distinguished by
whether the individuals in a Crowd interact with one another or not, through the IT
(Prpić & Shukla 2013; 2014).
Theoretical Grounding
8

11.
 An empirical apparatus that considers counterfactuals in ascertaining
the benefits of various implementations of IT-mediated Crowds.
 Currently, to test hypotheses about the benefits of using IT-mediated
Crowds, researchers use data from a single Crowdsourcing,
Crowdfunding, Open innovation platform.
 Need to consider counterfactuals.
 Can’t quantify the benefits of using Crowds otherwise.
 Can’t generalize, can’t predict.
 Can’t move toward a science of IT-mediated Crowds.
Toward Crowd Science
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12.
Counterfactuals
 If the use of IT-mediated Crowds is the treatment, we need to measure the
difference between the treatment and control group, before and after
implementing a Crowd.
Toward Crowd Science:
Counterfactuals
12

14.
Experiments
 Randomly select organizations/units seeking specific and similar resources from
IT-mediated Crowds.
 Observe how they do with respect to Crowd Capital generation relative to the
control group over a period of time.
Toward Crowd Science: Methods
14