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Adult speed dating is a popular niche that attracts lots
of patronage. The business is fun, lucrative and exciting. An entrepreneur
stands to gain huge profit if well organized.

To succeed you need to diversify you clientele and offer
broad based services. There are many niche groups to consider such as ethic, age
group, corporate and romance speed dating. Discovering your forte would improve
your chances at gaining a share of the market.

There are a few things you need to start a speed dating
service. Passion, entrepreneur spirit and matchmaking skills are important to
the success of the enterprise.

Before embarking on your project you should take a
feasibility study of your community. In the study factor age groups, academic
qualification and ethnicity.

What demography are your clients, business people, above
50 years or middleclass. Theses are important parameters to consider before
launching the enterprise.

Once you have a feasibility study and a survey, write a
business plan. The plan should provide a workable business template.

Create
a Budget

In your budget make sure you include start-up costs,
promotions and operational costs. Other financial considerations include staff
wages, permits and licenses.

More cost considerations are decoration of venue, leasing
arrangement, security, drinks and catering services. The appropriate kind of
drinks for such an event is wine and light snacks.

Staff
Considerations

Apart from a receptionist or secretary you need very few
staff to run a speed dating agency. You could run the enterprise as a sole
proprietorship business.

During dating events you could hire casual staff to
handle the meetings.

Select
a Venue

The kind of venue you choose for the event is very
important. The venue could be in a restaurant, event center or club house.

Approach owners of such establishments and organize the
event on their off days or during periods of low patronage. The best periods
are in the evening after office hours and weekends.

Features of a good venue include comfortable chairs, good
ambiance and romantic setting. Other criteria are nice aroma, table ornaments,
low noise level and easy accessibility.

You should make adequate provisions for your patron’s
safety. Try to add some romantic touches to create an enabling environment for
the couples.

Good
Venue for Speed Dating

Drinking Pubs

Club Houses

Restaurants

Event Centers

Leisure Parks

Public Parks

Identify
a Niche Market

The success of speed dating is predicated on finding
couples with common attributes. You can factor age group, ethnicity, financial
status and education. Choose the niche and develop a good program for the
event.

Speed dating is popular so sponsors are eager to participate
in the event. Sponsors may contribute in cash or kind.

This will considerably reduce your expenses and even add
more cash in your pocket. You can seek sponsorship from restaurants, clubs,
banks and hotels. Others are fitness gymnasiums, wine manufacturers and
supermarkets.

Functions
of a Speed Dating Agency

Find a good venue

Do lots of
Promotions

Screen Patrons
and do background check

Match participants

Seek sponsors

Hire casual
staff for the event

Screen Patrons

It is very important to screen attendees through
background checks and due diligence. Make
sure the participants are compatible by using pairing criteria, personal info
and bio-data.

Promote
the speed Dating Service

Use both paid and free classified to promote your speed
dating service. Advertise in newspapers to attract patronage.

Print handbills, business cards, banners and billboards to
attract people. Include your company profile in yellow pages and online directories.