Branding

How to Develop a Branding Strategy

Sutter Group delivers top-notch branding design that makes your product or service really pop. We believe your branding should be consistently impressive and memorable, and we can help you get it there.

Our Branding Services Include:

Is there a secret to branding success?

There is no secret

Just kidding. There’s no secret to brand strategy.

But there are some fundamentals: the better you know your market, the better you know your target audience, the easier it is to be found and noticed. And therefore it becomes easier to give customers what they’re looking for.

Just like great design, branding has its guiding principles.

Analyze your market

Get to know your customers

Give your customers what they want … and more

Track and evaluate your efforts

Branding strategy that works

You know your products and services inside and out. But keeping up with the marketplace may not be possible.

Also, it’s difficult to keep tabs on how all age groups will feel about your products and services. You might need to offer a variety of sales channels. You may even need to consider customizing what you do for different target audiences. All under one strong logo.

Here’s where a solid branding strategy helps you the most.

We provide:

Market analysis

Research

Creative strategizing

Thorough planning

Tracking and evaluating

You may need more web content, or a different kind of social media presence. Maybe an eBook, possibly better search engine optimization. Perhaps you need to repurpose some existing video footage.

We enjoy our work, and we think you’ll enjoy working with us.

Our branding strategy translates to solid tools

Here’s a sampling of what we can help you with:

Logo design and style guides

Print and digital marketing design

Web design

Presentation design

Event support materials

How we make your phone ring

We don’t just provide great branding, although it’s one of our favorite services. We help you decide whether branding, marketing, and other services are right for your business, your message, your audience, your budget.

We also help you:

Fine tune your target audience

Create messages that attract and keep your audience

Deliver those messages in ways that will get and keep your audience’s attention

Track and translate campaign metrics

Our strategy for marketing works, time and again. Because we deliver solutions that succeed for years to come.

Want your business to stand out? Call John Sutter at 301.459.5445 to talk about how we can help your company brand and market your products or services. We can get your audience to sit up and take notice — and action.