"Shock Value is sequenced like a movie, it's non-stop flow that tells a story. My mission is to blow up the boundaries and tear down the limits", Timbaland told AllHipHop while continued saying, "I'm not getting away from what I'm known for; I'm just going to a place where it's all about the music; not about the labels on the music. I'm taking my music outside the box. That's why I call it Shock Value - from the artists to the production it will shock the system."