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What's all the fuss about writing articles?
Imagine being able to reach hundreds, maybe even thousands of people all looking for your product or service. Then getting them all revved up and eager to get their hands on it! That is exactly what marketing with articles...

Writing Online: Best Practices
Following are some guidelines, tips, and hints for writing more effective web content. This is a wide-ranging article, but we hope it will help whether you are writing for a web page, email newsletter, action alert or anything else that will primarily...

Google Adwords is a popular pay-per-click (PPC) online advertising service that serves ads to people who do searches on Google. The ads also appear on sites that have agreements with Google to display ads to potential consumers. When you are setting up your Google Adwords...

Google AdWords - to advertise or not?
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Google AdWords (those sponsored links that appear alongside search results and web content) can be one...

Google Adwords Management Tips
Top Tips for Google Adwords Management. Ensure you stay on top of your Google Adwords Campaign by following some sure-fire tips for your campaign.Managing your Google Adwords campaign can be a complex and time consuming task. This lens provides some action based...

Avoid these common mistakes
1. Having no value proposition: Try not to assume that a site should rank #1 without knowing why it’s helpful to searchers (and better than the competition :)
2. Segmented approach: Be wary of setting SEO-related goals without making sure they’re aligned with...