Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Soft Drinks Packaging in China

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Executive Summary

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PROSPECTS

Manufacturers rely on a packaging makeover to woo young consumers

To attract young consumers, manufacturers are making efforts with a packaging makeover, tending towards packaging with cartoon characters, graphics with intellectual property, and a personalised touch. Nestlé printed well-known cartoon figures from the hit film Zootopia on its bottled water packaging when the company joined hands with Walt Disney in 2017.

PET bottles remain the mainstay

Rigid plastic is the largest packaging type in total volume terms for soft drinks, thanks to the wide application of the PET bottle format, which is light in weight and highly cost-effective. Perrier bottled water promotes its products in PET bottles in China, in addition to its traditional glass bottles.

Packaging for beverages with a short shelf life is on the rise

Owing to consumers’ increasing pursuit of fresher products, packaging for beverages with short shelf lives is rising, represented by the vigorous growth of shaped liquid cartons and gable top liquid cartons. The tight sealing of liquid cartons is able to provide maximum freshness to fast-growing soft drinks products such as not from concentrate 100% juice and coconut water.

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