The Grand Marshal is Rhett Rayburn, Regional Vice President and Chartered Property Casualty Underwriter (CPCU) for GEICO Macon Southeast, while SFC Sergeant First Class James W. Knight, an Alabama native and member of the US Army since 2000, will serve as the Honorary Starter. Fred's 250 Powered by Coca-Cola will have Teresa Gabor, Senior Vice President of Merchandising for fred's Super Dollar, will deliver the message to drivers to start their engines as the Grand Marshal. Keith Curtis, Senior Vice President of Merchandising at fred’s Super Dollar, will serve as the Honorary Starter.

Race fans sometimes find themselves in a need of quickly getting to various locations on property during a race weekend at Talladega Superspeedway, so NASCAR’s Most Competitive track has great news for those who normally travel by foot with the introduction of the all-new TallaTaxi service. The TallaTaxi golf cart services, from Patron Transportation, will make its Talladega debut during the Hellmann's 500 and fred’s 250 Powered by Coca-Cola weekend.

Talladega Superspeedway will host the most anticipated race in the Chase for the NASCAR Sprint Cup at Sunday’s GEICO 500. Fans in the grandstands will not only witness the spectacular action LIVE and in person, but will have the added luxury of seeing it with larger than life Sprint Vision Digital High-Definition Video Screens. Many other happenings are planned for the entire weekend that fans don't want to miss.

Talladega Superspeedway, NASCAR’s biggest and most competitive race track, along with the Birmingham Business Alliance, today co-hosted “The Business of NASCAR – Put Your Business in the Fast Lane.” The summit featured NASCAR President Mike Helton and 14-time NASCAR Championship team owner Richard Childress speaking to the Alabama business community.