Using push notifications is an effective method of mobile app communication and engagement. But, why should you send them? Let's look beyond the when and the how and look at why your users would want push notifications from your app.

Using push notifications is an effective method of mobile app communication and engagement. But, why should you send them? Let's look beyond the when and the how and look at why your users would want push notifications from your app.

As marketers are realising the importance of location data, it’s important that they understand the difference between location and movement. They must ensure that the data that informs their strategy is accurate.

Apple has announced support for NFC tags on their newest phone and watch models. Whilst Android has supported the technology since 2010, Apple is now joining the party and allowing brands to connect with millions of extra smartphone users