NorthStar Medical Offices

Naming, Branding, Web Design, Wayfaring

To offer real estate value and clear up existing client confusion, The Physicians and Surgeons Office Building (PSOB) hired us to develop a new, more meaningful and accessible brand. This diverse group of medical practices and services was housed in a building attached to the local hospital, inviting confusion for its patients who saw no visual architectural difference between the two separate entities. Additionally the original name was no longer valid as the practices within contained a lab, a pharmacy and several medical advocacy groups.

The newly named and branded building, NorthStar Medical Offices is a community of healthcare professionals dedicated to providing exceptional medical care, services, guidance and resources to the residents and visitors of Northern Arizona. Same great physicians, same great location, new name.