LinkedIn Workshop with Susan Tabor-Kleiman, JD

BioSusan Tabor-Kleiman, JD, is a Lecturer in Persuasive Speaking and Management Communication at the University of Pennsylvania’s Wharton School of Business and Founder of Your Professional Writer™. As a consultant and bio writer, Susan’s global clients include celebrities, politicians, Fortune 500 executives, and entrepreneurs.

Susan trains others to confidently communicate messages that resonate, helping people to uncover and articulate their strengths, hone their message, and portray themselves in a compelling way to their target audience. A former trial lawyer, Susan was an Assistant District Attorney in the Philadelphia DAs office and then a civil litigator in a boutique law firm. After taking time off to be home with her young sons, Susan ventured into the nonprofit world as a grant writer for a large social service agency. A few years later, she could no longer ignore the “I want to work for myself!” refrain and founded her communication consultancy.

Susan has presented to some of the United States’ best known companies about personal branding and how to make the best impression through LinkedIn and other writings. Media appearances include MSNBC’s Your Business with JJ Ramberg, The Huffington Post, More.com, and the Sydney Morning Herald. She volunteers as a mentor through American Corporate Partners, a nonprofit organization that helps US veterans succeed as civilians in the business world.

LinkedIn: It’s Not Just Your Online Resume!Many of us still think of LinkedIn as nothing more than an online resume, but used well, LinkedIn is an incredibly effective way to tell others what you really want them to know about you. In this highlyinteractive workshop, learn how to use LinkedIn as a persuasive marketing tool to elevate your personal brand and how to create the content that moves your profile from one that merely contains data to one that tells a story and gets results.

Topics include:

Elements of and tips for creating a compelling and dynamic profile

Finding that delicate balance between owning accomplishments and bragging

Etiquette and best practices for connecting, responding to requests, and interacting on LinkedIn

Why you don’t need to spend a lot of time on LinkedIn and how results can come effortlessly