The Power of Podcasting: Driving Social Media and Marketing Results On Air

There’s no doubt that people are moving more and more away from the written word, but where is all of that attention going? Videos, sure, but when they don’t have the time or opportunity to focus their eyes on a screen, more and more people are turning to podcasts to consume engaging, long-form content. There’s incredible marketing potential in tapping into this medium, and Buffer recently posted their own podcast to explain exactly why.