1. Enough Principle-By believing something will happen, it will. “You expect bad day and sure enough, sure enough, you get a bad day.”

2. Subconscious- The level of mind through which materials passes on the way towards full consciousness; an information store containing memories that are momentarily outside of awareness but that can easily be brought into consciousness. 3. Reticular Activity- A network of activities of neurons in the brainstem involving in consciousness, regulation of breathing; the transmission of sensory stimuli to high brain centers; a primary alert to awareness network that may function differently in vary degrees of consciousness. 4. Lock –on /Lock –out-An act whereby one has a limited perception of possibilities, problems, or solutions; a restricted narrow, or singular view of alternatives. Lock –on /Lock –out-An act whereby one has a limited perception of possibilities, problems, or solutions; a restricted narrow, or singular view of alternatives 5. Goal / Goal settings-The ac of establishing what we want. 6. Significant- To make a difference; may be positive or negative. 7. Awareness- An internal, subjective state of being cognizant or conscious of something; alert ness; consciousness. 8. Account ability; Responsible; answering for an outcome. 9. Belief- An emotional acceptance of a proposition, statement or doctrine. 10. Perception- Those mental processes that give coherence and unity to sensory input; a conscious event initiated by some external or internal events; an organized complex dependent on a host of other factors (attentions, constancy, motivation, illusions, etc. 1. 11. Scotomas – An expression to indicate that one fails to see or is blind to alternative and therefore can see only limited possibilities; a sensory locking out of information from our environment .

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...is significantly longer than ours. Last April, Duncan said, "...I think schools should be open six, seven days a week, eleven, twelve months a year." They want to deprive kids of their summer vacation and personally, I think it's an idea that will not only be very unpopular, but should not be put into effect.
When making such a big decision, many things must be put into consideration. One thing, I think, is important is the stress level of kids. I know, from personal experience, that between a seven hour school day, homework, projects, and tests to study for, kids get extremely stressed out. I'm sure everyone can relate to this. Effects of long-term stress on kids can be very harmful. One symptom in particular can be confused with being rebellious, a kid who "blows up" at nothing could be dealing with chronic stress. Other effects of stress include being nervous, jumpy, and having a lack in concentration. Stressed out kids may also stop eating and have sleeping problem. All of this could affect schoolwork, which would have the opposite effect of what the government wants to happen by eliminating summer vacation. That period of time where kids don't have to worry about tests, homework, and reports is when they are relieved of all that built up stress. Doing away with summer vacation would deny kids their time in a stress free world.
Also, the problem may not be the number of days or hours we're in school, it...

... because it involves several disciplines: psychology, philosophy, cognitive thinking, education, theology, sociology, etc.
Creativity is a phenomenon is which something new, valuable, and useful is created such as an idea, painting, musical composition, joke, invention, solution, and literary work. It is also said to be associated with intelligence and cognition because it consists in a lot of thinking, crafting, drawing, and more thinking to achieve it.
Intelligence is key as well as cognitive thinking; there has been a debate whether intelligence and creativity are part of the same process (conjoint hypothesis) or are two separate things (disjoint hypothesis). Open-minded and brainstorming are really helpful, they are one of the most important factors to strengthen creativity, because you will be thinking and thinking of many ways of creating it and throwing ideas. Other skills definitely will help you be more creative, such as originality, tenacity, passion for what you are doing, resilience, and always have
some plans and ideas of what you want sort of like a draft or concept already in your mind.
Becoming creative is hard for some and unfortunately it cannot be taught but nurtured, for some it might comes by itself, within your thoughts and ideas, mainly by thinking, and imagining, also reading many books will definitely help because we can imagine and see the world in another perspective and wonder many...

...﻿Protection: Mere Idea or Expression of Idea?
Recently there are critics saying that the judgment of the Larrikin1case departed from the original copyright principal. Originally the copyright is infringed only if the expression of idea is taken. It is important to “separate unprotectable ideas from protectable expression”.2 Yet some critics claimed that nowadays court will find infringement has occurred where what has been taken is merely an idea, one example was the Larrikin3case. I am going to examine these in detail.
Firstly it is noteworthy to mention some commentaries on music copyright. “When considering the area of musical works, it is necessary to regard music as a language, with its own vocabulary and structure”.4 However, there is no explicit definition defining musical work, which means that the “copyright in musical work remains an abstract concept”.5 Moreover, “the copying of musical ideas and motifs from a musical work, which are not themselves original, will not normally constitute infringement of that musical work”.6 It means that only musical works which are purely original will be given the copyright protection, whether it is representing the mere idea or expression of idea does not matter much.
Referring back to the Larrikin case, in my opinion, the reasoning of infringement did not depart from the original doctrine. The court still...

...Analysis of Idea in "Haircut"
In accordance with the writings of Hugh H. Paschal, "Idea is often equated to theme, the central meaning of a literary work" (67). To reiterate, it may be said that idea is the central objective thought the author is attempting to impress upon his reader through his writings.
The importance of idea in literature lies in the fact that usually it goes beyond a single statement such as might be found in an essay to include many provocative insights into a diverse number of areas.... It is not unusual for a single literary work to present simultaneously ideas in several categories dealing with various subjects. (Paschal 70)
Idea is often connected to the formation of new social movements. This in itself might be regarded as a potential cause of social change. Being that "Ideas are one of the things that distinguish serious literature from the everyday variety" (Paschal 86), it can be said that idea in literature is a harbinger of social revolution. To illustrate this point, one may examine the idea put forth in Ring Lardner's "Haircut"; that being, when a man loses his sense of human perception and feeling, playing brutal jokes as a way of inflating his own ego, he will be caught in the destructive consequences of a joke whose destructive nature for other people he could have never understood or cared about (Cleanth...

...THE SEARCH FOR A SOUND
BUSINESS
CHAPTER 5
What is a sound business idea?
• It
is defined as the economic opportunity
which is within the reach of the
entrepreneur and which will provide him a
desirable value.
NOTE: An entrepreneur who is well grounded in
the concept of sound business idea will be
able to save time, effort, and money in
pursuing his goals.
The Importance of Sound Business
Ideas
Sound
Business
Idea
New
Venture
Established
Business
Successful
Market Entry
Success in
Competition
NOTE: Business ideas
differ in form.
Procedure in Determining the
Best Business Idea
Preparation of
the List of
Business Ideas
Screening of
the Listed
Ideas
Final
Selection
Methods of Searching for
Ideas
1.Unanticipated
Means – The entrepreneur
finds business ideas w/o serious effort
a. The Person’s Work
b. The Person’s Hobbies
c. The Person’s Acquaintances
d. A chance event encountered by the
person
Methods of Searching for
Ideas
2.Deliberate
Search
a. Using Search Questions
b. Idea Prompting
b.1. someone else’s idea
b.2. customer request
b.3. some other event
Screening Generated Ideas
1.Market Feasibility
2.Technical Feasibility
3.Financing Feasibility
4.Financial Feasibility
1.Market Feasibility
a.Stable
and Sufficient Demand
A business idea will...

...Gillette: Dry Idea (B)
Group No. 11
Risi Raj
Prashant Yadav
Jitendra Giri Goswami
Nishanth S
Snehalkumar Rajmalwar
Comment on the bake-off assignment
and implementation plan followed by
Gillette
The Bake-off Assignment
Background
• Reaffirmed the commitment of Gillette for the product
• Recapped results to date of Dry Idea’s form extension work and
copy development initiatives
• Stressed the urgency of resolving the brand’s creative crisis
• Stressed on the need for brand personality
• Highlighted the importance of considering advertising
implications of planned new form introductions
Outline
• Develop a break-through advertising campaign
• Develop an overall strategic business plan
• Develop a strong candidate for solid form concept testing
Comments
Lack of
Strategic
Direction
Issues
Lack of
Effective
Advertise
ment
Market
Share was
Declining
Implementation Plan
• Brand
Orientation
• Agencies at
Work
Phase
1
Phase
4
• Testing
Phase
2
Phase
3
• Presentations
• Commercial
Production
• Test Design
Comments
• Identical brand orientation programs for both
BBDO and Ames
• Orientation plan for Ames should be more
involving and longer
• This could have helped them to perform better
and being new player it will also allow Ames to
settle down
• Ames’s reserved and authoritative approach
could be the result of lack of such approach
• Scoring on test vehicles might not be a really...

...readers to spend less time in front of the TV.
12. Many junior high and high schools around the country now
require students to spend a certain number of hours each term
doing volunteer work or community service. Some people believe this is an excellent idea that promotes good citizenship and cultivates compassion. Others feel that forced volunteerism is not volunteerism at all. How do you feel about this issue? Use specific reasons and examples to support your position.
13. Most states allow people to get a driver’s license at the age of 16. Some people feel that 16 is much too young for the responsibility that comes with driving a car and that teenagers should not be allowed to drive until the age of 18. In your opinion, at what age should people be allowed to drive, and why?
16. In many countries, citizens are required to serve in the military for a year or more. Do you believe the United States should institute a similar practice? Why or why not? Use specific reasons and examples to support your answer.
21. More and more farmers and food manufacturers are
genetically modifying their crops to reduce susceptibility to
disease, improve flavor, and reduce costs. Do you think
genetically modifying foods is a good idea? Why or why not?
Use specific reasons and examples to support your position.
24. Good habits improve our physical, emotional, and/or financial
health. Select one of your good habits and write an essay...

...Descartes on The Theory of Ideas
David Hume and Rene Descartes are philosophers with opposing views about
the origination of ideas. Descartes believed there were three types of ideas
which are, innate, adventitious and those from imagination. He stated since he
exists and his idea of what a perfect being is, such as God, then God exists.
Hume, on the other had, believed ideas came only from one thing, impressions.
Both theories have their strengths and weaknesses but I like Hume's theory
better than Descartes.
Descartes believed imagination could not help humans. Descartes'
definition of ideas was, only things which exist in the mind and represent other
things are called ideas. His argument was the nature of the ideas which make up
the mind could gain an idea about God, but instead, humans could think about God
by other means. A major strength of Descartes was his idea of objective reality,
which is one's perception of reality. If something accurately represents
something, then it is objective reality, according to him. I believe this is a
strength of his because of his convincing argument, "If the objective reality
of any one of my ideas is found to be so great that I am certain that the same
reality was not in me therefore I myself cannot be the cause of the idea, then
it necessarily follows...