Tuesday, February 06, 2018

Ever Bilena welcomes Ms. Kris Aquino

Out of the numerous coverages I had, I was star struck as Ever Bilena, the country’s no. 1 color cosmetics retail company welcomes the “Queen of All Media” Kris Aquino to its growing family. The contract signing and launch was held at the EDSA Shangrila last January 27.

“We are so excited that Kris is with us. Ever Bilena’s success is built on credibility and this is what our newest ambassador brings,” says Ever Bilena CEO Dioceldo Sy.

Over the years, the brand has evolved along with its growing market by providing fresh and trendy color cosmetics to women of different lifestyles. “We have been in the business for 35 years. We are proud not only because we are the leader in color cosmetics but also because we are a Filipino brand,” Sy said.

He added that, like most retail products, Ever Bilena is facing a new generation of users. “Makeup trends, such as fashionable colors, change so quickly because of social media and online platforms. We welcome this challenge with innovative products for everyone who wants to be beautiful and confident.”

As the newest ambassador for the cosmetics brand the “Queen of All Media” is all set to try Ever Bilena’s over 1000 products. From eye shadows, mascaras, BB creams and concealers, to fragrances, lipsticks, palettes and tools, makeup lovers can expect a lot of excitement from the much-awaited partnership.

“Looking good is no longer a luxury,” said Sy. “Our products are affordable, but known to be of high quality and trusted by generations. It’s easy to make money, but it’s very hard to earn credibility, which should always be the foundation and capital of any business.”

During the launch, Kris mentioned that one of her favorite lippie product is the Thalia shade, and one nude shade that she will mention, as soon as the brand restocks. A new collection in her name will also be launched soon.