Watch: J. Cole – ATM | Music Video

North Carolina native, J. Cole dropped off his new surprise album this past Friday. Many of us spent the weekend rocking along with ‘KOD,’ and today the wordsmith is back with a brand new video from the album. Today J. Cole serves up the visual treatment for “ATM,” one of the many standouts from the LP.

The video was directed by Scott Lazer and Cole, as they provide a surreal representation of the money-inspired anthem. The video features a group of children flying on a contraption made of drugs while searching the money. J. Cole plays the role of a man also on his paper chase, making it, losing it and doing so while gambling.

He also pays an arm and a leg for a car he cannot afford before meeting a tragic ending. Check out the powerful and fitting visuals in the clip below and stay tuned for much more from J. Cole coming soon.