FORM is intended to be a wide-angle examination of the intersection between design and
technology. We are bringing together design thinkers and practitioners to have
meaningful conversations over a day and a half of panels, talks, workshops and
networking. The event is invite-only.

FORM is intended to be a wide-angle examination of the intersection between design and
technology. We brought together design thinkers and practitioners to have meaningful
conversations over a day and a half of panels, talks, workshops and networking. The
event was invite-only.

What will tomorrow's technology look like, and how will it work? And what role will
design play in bringing that technology to life? Matias Duarte, VP of Design at Google,
and Joshua Topolsky, Bloomberg Media’s Chief Digital Content Officer, sit down together
and discuss these and other thought-provoking topics related to the past, present and
future of design and technology.

Joshua Topolsky

Bloomberg Digital

Matias Duarte

Google

Visual Storytelling

Tue 10:15

Nov 4 Tue

Room 2

A conversation on the questions around how to create content experiences through design,
why narrative experiences utilizing technology are important, why there is a surge of
longform editorial tools and destinations, and why people are now craving a more curated
experience that cuts through the noise.

Dustin Senos

Medium

Mark Kawano

Storehouse

Maykel Loomans

Facebook

Michael Renaud

Pitchfork

Rachel Been

Google

Tyson Evans

The New York Times

A Cube, a Satellite and Glass

Tue 11:30

Room 2

Designer Richard The presents some of his work from the Google Creative Lab in New York,
ranging from a dynamic identity to interactive storytelling to design for future
products.

Richard The

Creative Lab

Design Education

Tue 1:15

Nov 4 Tue

Room 2

A discussion and examination of modern design education, old school and new, covering the
best ways to enable young and would-be designers to be successful at work and valuable to
their field.

Andre Plaut

General Assembly

Enrique Allen

Designer Fund

Jonathan Lee

Google

Michael Rock

2x4, Columbia GSAPP

Scott Doorley

Stanford d.school

Vivian Rosenthal

30 weeks

Talent & Hiring

Tue 2:00

Nov 4 Tue

Room 2

Building design teams is hard. Retaining talent is even harder — designers are in high
demand and have a lot of options in the market today. We’ll talk with designers from
Pinterest, Uber, Dropbox and Google Ventures on how they approach recruiting, getting new
hires up to speed, and building an overall culture that keeps their teams happy and
engaged.

Brynn Evans

Google

Daniel Burka

Google Ventures

Mia Blume

Pinterest

Shalin Amin

Uber

Soleio Cuervo

Dropbox

Design Tooling

Tue 3:15

Nov 4 Tue

Room 2

A discussion between creators of popular design tools on the value of prototyping,
lessons learned in crafting products for designers, and the future of UX tools.

Adam Debreczeni

Relative Wave

Brandon Walkin

Facebook

Clark Valberg

Invision

Koen Bok

Framer

Noah Levin

Google

Paul Colton

Pixate

Science Fiction & Design

Tue 4:00

Nov 4 Tue

Room 2

What if reading science fiction was actually useful, not just a fun activity? Join us to
explore some "future design" methods inspired by science fiction.

Mac Smith

Google[x]

Nadya Direkova

Google[x]

Futurecraft

Tue 4:00

Nov 4 Tue

Room 2

Demonstrating accessible prototyping methods with tools from the X Design Kitchen on
display (Other Mill, Makerbot), Mitch will talk about the importance of making early in
the design/product development process, sharing examples from X.

Mitch Heinrich

Google[x]

Wearables Design

Tue 4:00

Nov 4 Tue

Room 2

Designing for wearables is different. In this interactive workshop, you’ll learn how and
why. You’ll split into teams as Glass and Android Wear designers help you design and
storyboard your ideas for wearable apps.

Alex Faaborg

Android Wear

Bob Ryskamp

Google[x]

Brett Lider

Android Wear

Innovation & Invention

Wed 9:15

Nov 5 Wed

Room 2

What is it like to design a product that has never existed before? This talk is about the
tension inherent in creating innovative design while simultaneously inventing the future.

Jenny Arden

Google[x]

Atoms & Bits

Wed 10:15

Nov 5 Wed

Room 2

A conversation about industrial design in the digital age.

Isabelle Olsson

Google[x]

Josh Morenstein

Branch

Maaike Evers

Google[x]

Michael Ditullo

Sound United

Mike Simonian

Google[x]

Mitch Heinrich

Google[x]

Victoria Slaker

Ammunition

Startup Design

Wed 11:15

Nov 5 Wed

Room 2

A discussion on design practices for startups, including best practices for speed and
agility, and establishing a strong design culture from the get-go.

FORM is targeted to thought leaders in the design community. Due to limited
capacity, the event is invite-only. To stay updated on future events, follow us
at +googledesign and @googledesign.

How can I register for the event?

If you received an invitation email from Google, just follow the link indicated
there to access the registration form and confirm your presence.

When does registration close?

Registration will be open until 10/27.

Can I edit my registration after I’ve submitted it?

Yes. You can access the registration form from the invitation email and edit
your answers as needed until 10/27. If you want to edit an answer after 10/27,
please email us directly at formdesign@google.com.

I already registered but am unable to attend. Can someone else attend on my
behalf?

If you can’t attend the conference after all, you can nominate someone else to
attend. To do so, go back to the registration form linked in your invitation
email, click “Edit response” and fill out the fields related to nominating a
design-oriented friend. Since the conference is invite-only with limited
seating availability we cannot guarantee a place for all nominated persons but
we will do our best to accommodate your requests.

Travel and Transportation

I’m from out of town. Are there hotels near the event venue you can recommend?

First off, welcome! Second, here are a few hotels -- you’ll see there is a mix
of styles, price points and locations. We hope you’ll find something you love:

Transportation will not be provided. You can see the best options to get to the
venue here.

General Information

Will I be able to work/access my email during this event?

Yes. We’ll be providing appropriate working spaces and wireless connectivity at
the venue.

Do I need to sign-up for specific sessions?

No. You can decide at the venue which sessions you want to attend and join as
long as there is space in the room. Attendance at all sessions, panels and
workshops for FORM is on a first-come, first-serve basis.

What should I bring with me?

FORM is intended to be an event where attendees can discuss modern design and
the challenges/opportunities in this space. It’s also an occasion to network
with other great minds in the design field. We recommend bringing a
notepad/tablet/laptop to record learnings and business cards so you can
exchange contacts with peers.

Will I get access to the event presentations and materials?

Yes. Sessions will be recorded and made available publicly on this website
after the event.

I want to see what people are saying about the event on social channels. What’s
the event hashtag?

All our communications about FORM on social channels will use the #FORMSF14
hashtag.

I’ve read the entire site and I still have a question. Who can I contact?

Please make your request when completing the registration form under “Special
Requests”.

Where is the Happy Hour?

The Happy Hour will happen in the same space as the event itself and will start
immediately after the last session of the day on November 4.

Legal

Registration Terms and Conditions

Photographs and/or video taken at FORM by Google, or others on behalf of
Google, may include your image or likeness. You agree that Google may use such
photographs and/or video for any purpose without compensation to you.

Anti-harassment policy

Google is dedicated to providing a harassment-free event experience for
everyone, regardless of gender, sexual orientation, disability, gender
identity, age, race, national identity, or religion. We do not tolerate
harassment of event participants in any form. All attendees of FORM must abide
by our anti-harassment policy.

Conduct policy

Google reserves the right to refuse admittance to, or remove any person from
FORM (including future FORM events) at any time in its sole discretion. This
includes but is not limited to attendees behaving in a disorderly manner or
failing to comply with the terms and conditions herein.