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Archive | How To

Advertising in traffic exchanges can sometimes be a tricky business, it’s easy to get frustrated and feel like you just want to walk away, but using a few basic advertising techniques you can easily massively increase your advertising results from Traffic Exchanges.

One of the keys to creating success for your advertising campaigns is TARGETING.

One of the coolest things about Traffic Exchanges is the extremely low cost of advertising, for example at Traffic Swirl you can get advertising for on average around $0.60 for 1,000 views. Those of you who are used to CPA advertising methods are used to paying that much (and often more) for just 1 visit, so getting it not only under 1 cent per click, but under $0.001 per click, probably sounds like heaven. What’s the catch? There is none. It’s that inexpensive (or you can surf and earn free credits) and each view is a real human view, verified by captcha.

Although most there are exceptions (like Traffic Swirl), most traffic exchanges do not really offer much in the way of targeting, but you can do a few simple tricks to still turn this traffic into conversion machines. I’ve gotten conversion rates as high as 1% from traffic exchanges, when used effectively. At 1%, that is an acquisition cost of 6 cents. Even if you were at 0.1% your acquisition cost still puts other advertising methods to shame. You may wonder how you can get your conversions that high.. well.. it’s easy.. and it’s called targeting.

Identify Your Audience

Those of you who use traditional CPA advertising will already know these methods, but they are very often neglected in Traffic Exchanges. Identifying your Audience is one of the single most valuable things you can do to increase your advertising results. For example, most of the audience at Traffic Swirl consists of aspiring entrepreneurs, so being able to advertise a product or service that appeals to small business owners can become an easy sell when you frame your message correctly. Marketing services, hosting services, email marketing solutions, and training systems are very valuable to these members.

Frame Your Message

When you are aware of your target audience (and the audience you are advertising to) the next step to success is reaching the point of convergence where those two things meet. For example, if I were trying to sell a product based on email marketing (autoresponder), I would focus my ad on how the necessity of generating repeat traffic, and the emphasis of following up with your customers (or potential customers). The key is to identify a potential problem your viewer may have, then to effectively translate how your product will solve their problem. For example, I might want to share with them how many opportunities are lost by not following up with members, and how this product will help solve that issue by allowing them to follow up with their members and increase residual traffic and sales.

Landing Pages Matter

One of the keys to success with expensive CPA advertising is tailoring landing pages specifically for your ad, and that is no different in Traffic Exchanges. If you are trying to sell a vacuum cleaners, and you tailored your ad as a solution to vacuuming out your shop after building your latest woodworking project, you wouldn’t want to send them to a sales page that highlights vacuums designed for cleaning carpet or furniture. Instead you would want to make sure your sales page is relevant to your ad, often creating several different variations of the sales page for your different types of ads.

Targeting through Theming and Personalization

The easiest way you can increase your advertising results right now is to personalize and theme your advertising. The more personalized you can make it, the better. In an ideal world we’d be able to include the viewers name in our ad, but since that is not often possible, you can still personalize your advertising to the location you are advertising at. Using the same colors and imaging of the site you are advertising at will increase your results. Your ad will appear more as though it is part of the site. In the age of banner blindness, we quickly and easily tune out the sharp contrast of advertising against the style of the website. We can mitigate that by forming an ad that blends to the styles of the location we advertise at. This is a common technique to increasing conversions on banners (and splash pages) that is so effective that some advertising sources in fact require you to create an ad in the style of their website in order to maximize your results as well as create a less disruptive environment for your members (DISRUPTION KILLS LOYALTY)

Traffic Exchanges are an excellent way to advertise inexpensively, and using just a few easy tricks (and a little bit of time) you can easily increase your traffic exchange advertising results.

One of the biggest mistakes we can make in life is undermining the amount of control over it we actually have.

It’s so easy to go through life running down a narrow path, allowing external influences to keep you on the road, and literally just going through the motions of life and never finding that deep joy we seek.

When you discover how much control you actually have of your life, it becomes so much easier to make the choices that will benefit your life.

This is a shift in the way of thinking that empowers you to maximize your potential, and to strive to be the best you can be.

You make a vote with every action you take on what you believe, on the kind of world you want to live in.

When you understand and embrace your control, your choice, you will see all of a sudden all of those opportunities that you thought were not available to you – are just sitting there waiting for you to reach out to them.

You can start taking control of your life today with just one simple mindset change.

I Choose.

So often in our language we use these phrases

“I have to”

“I need to”

“I can’t”

Simply changing these phrases can unlock your mind to the true power and control of your life.

I Choose.

You don’t HAVE to do anything.. You CAN do anything.

Simply replace these phrases that hold you a mental prisoner, with the words “I Choose”

“I Choose to”

“I Choose not to”

Watch the world of empowerment and autonomy overcome your life, by understanding your choice.

You don’t HAVE to go to work.. but you are choosing to.

Once you realize that you are making a choice, you can begin to understand why.

“I choose to go to work so I can pay my bills.”

Why do you need to pay your bills?

Is it simply because paying these things improve the quality of life of you and your family?

“I choose to go to work so I can pay my bills to improve the quality of life for myself and my family.”

“I choose to improve the quality of life for myself and my family.”

Understanding your ultimate goal, in this case, caring for your family, and the path you choose to do it will open doors to other choices.

Are there other, better, choices you can make to care for your family?

It all starts with choice.

Your potential is limitless, but first you must unlock the door by understanding that every action you make — is a choice.

Now the question is, is that choice going to help you be happy, or hurt, and is there a better choice that you can make?

It all starts with choice.

I choose to make a better life for myself and my community, what do you choose to do?