About Bali Bali intimates knows that beauty begins from within. It is a feeling as well as a look. It's having confidence in everything you do and everything you wear. Beauty is the simple elegance comfort and fit of Bali intimates. Because when you feel beautiful you are. The Bali brand traces its beginning to 1927 when womens foundation garments were designed to project a flat silhouette. Sara Stein who worked for a bra manufacturing company saw the opportunity to deliver a better garment - a product that would appeal to women yet be functional in construction and fit. Using a small Singer sewing machine tucked in the corner of her small Brooklyn apartment Sara started to sew a different type of brassiere. Her husband Sam a sales clerk with Weber and Heilbrunner a well-known roaring twenties mens furnishings store sold these to stores in the area. The name of the budding enterprise was Fay-Miss a play on the word famous. In 1935 Fay-Miss acquired a new name Bali Brassiere Company. The Steins were not solely interested in cutting and sewing brassieres for commercial profit. Their concern for quality fit performance and comfort were key to the company's growth. By 1940 Sam and Sara Stein were considered the innovators of the foundations industry. They introduced the first bias cup brassiere and the first all-cotton brassiere. Each was designed to be comfortable and enhance shape. More than 80 years after the company's founding Bali intimates still adheres to the original concept of designing and producing flattering comfortable bras panties and shapewear for women.