Thursday, June 28, 2012

YG Entertainment and Samsung’s Cheil Industries announced a partnership
on June 28, with the two companies looking to launch a new global young
fashion business.
According to the two group’s plans, a new global fashion brand will be
launched that combines Korea’s culture and fashion and targets
individuals in their teens through 20s all over the world.

A representative for Cheil Industries said, “Cheil Industries and YG
will work to create new products that combines Korean fashion, music and
design and creates new cultures and ideas in Korea. We can nurture the
business to receive recognition abroad and to be competitive.”

The rep added, “Both companies will create products with hallyu’s
diversity and high value and will show the world a winning fashion
culture. This will also be an opportunity for young and talented
designers and artists in Korea.

The launching of the new brand is targeted for the spring season of 2013.

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