The ROI Wrap: Businesses Choosing Instagram Over Facebook

Edition 9

Welcome to the ROI WRAP – our snack-sized regular roundup of news, views, tips and tricks from the most influential and authoritative minds in digital marketing from around the globe.

Every week our Content Team will dig deep into the endless resources of the Net to bring you the best blogs, videos, infographics, podcasts and much more to help drive your online business forward. We’ll also slip in our take on where you should be focusing your efforts in the fast changing digital marketing environment.

Should you be changing your social media strategy? A recent survey of the top 250 brands in the world has revealed that they are ditching Facebook in favour of Instagram. Why? Because unlike Facebook they know everything they post on the platform will appear in their fans’ feeds, which is increasingly a much younger audience on the image network. As an Australian business, will you be following the trend set by brands such as Mazda, Coca-Cola, Nike, and Dove? Our article of the week explores the data.

The week wasn’t all doom and gloom for Facebook, with the social network trialling a new advertising feature that could provide huge insights into the audiences marketers are targeting.

Carrying on from last week’s Mobilegeddon news, we provide you with an article that helps you figure out how much traffic you could lose from the changeover.

In what could be a growing trend, make sure you read about creating bilingual website support without jeopardising your SEO.

And as always, we supply you with the Tweets of the Week and Quote from the ROI CEO.

Tweets Of The Week

Communicate in a tone that your reader can relate to. Ask questions to get their perspective. #SocialMedia#Tips

Could this be the future of Facebook advertising? The social network has announced a trial program that allows marketers access to information on the events, brands, subjects and activities audiences are talking about on Facebook.

Have you noticed the changes to Twitter’s analytics page? The new dashboard, called the “account home,” presents a overall snapshot of engagement on your account.

Quote from the ROI CEO

EWAN WATT: “Australian businesses need to look beyond traffic and start measuring the quality of the traffic each site is providing. Customers are consuming more forms of digital media than ever before. Just as customers have more choice, so do Australian businesses on where and when they want to position themselves.”Is Yellow Pages Still Worth It In 2015?

Is your business using Instagram more than Facebook? How much traffic do you think you will lose when Google launches their mobile ranking algorithm? Do you like the latest changes to Twiiter’s analytics homepage? Leave a comment below.

And if you need help with anything we feature in this week’s Wrap, please feel free to contact one of our experts.