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As summer temperatures start to soar, we’re on a mission to help hot cities stay cool. On Friday, June 22, we brought professional quarterback and Jockey spokesperson Tim Tebow to Florida as part of our “Hot City Cool Down” campaign. As part of the campaign, Tebow joined Jockey at the Tampa MacDill Air Force Base and later in Orlando for two exclusive fashion show events at Orlando Premium Outlets – Vineland Avenue.

At the MacDill Air Force Base, Jockey and Tebow paid tribute to men and women of the U.S. military, honoring and thanking them for their service and sacrifice. The event featured a private reception and a lengthy interview with Tebow at the Base’s theatre. Jockey presented a $5,000 check to the Friends of Military Families organization of MacDill, an organization supplying financial support to military families in need. In addition, attendees beat the heat with free Jockey® staycool T-shirts.

Later in the afternoon, we showcased two fashion show events each welcoming 300 guests and co-emceed by our coolest spokesperson, Tim Tebow. Male and female underwear-clad models walked the runway highlighting our Jockey® staycool line of innovative underwear along with this season’s hottest styles.

To make sure we helped cool down all the fans that couldn’t join us, the fashion show was streamed live on our Facebook page and Twitter users followed comments about the show using the hashtag #staycool. After the show, fans were treated to a massive staycool product giveaway and free ice cream treats as part of the cool down experience.

Although the second staycool fashion show was cancelled due to inclement weather, Tebow didn’t let the weather rain on the fans’ parade. As a substitute for the show, Jockey invited fans to join Tim Tebow at the Jockey store where he posed for photos at an intimate reception.

We’ve saved the best for last – pictures. Check out how we helped Florida #staycool. (Click images to enlarge)