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On the job for only a few weeks, Ilyse Hogue hasn’t spelled out all the details of these ideas, and a representative for the National Abortion Rights Action League said the group is just beginning to think about broadening its policy priorities.

But Hogue says that 40 years after Roe v. Wade, it’s time to take stock of what “choice” means, of what women need to be free to decide “how and when and with whom they have a family.”

“Choice is a dynamic thing,” she told POLITICO in an interview in her new office last week. “It’s not like the definition of choice 40 years ago necessarily is the same definition. It will always be access to safe and legal abortion. … But that’s the beginning of the conversation; that’s not the end of the conversation.”

That doesn’t mean abortion isn’t central to her mission. But she does hope that NARAL doesn’t have to spend all its time going head to head with anti-abortion rights advocates who are sponsoring what she called “wackier and wackier bills” in the states. She doesn’t want to dilute NARAL’s message by focusing on extreme proposals — at least not on those unlikely to pass.

“I think the right’s strategy is the death-by-a-thousand-cuts strategy,” she said.“They’re just going to keep introducing wackier and wackier bills wherever they can, at the state level or the federal level.

“Our challenge is to make sure that we are holistically responding to that overarching threat without actually spending all of our time responding to crazier and crazier bills,” she continued. “So we have the ability to actually put together a proactive agenda and do some offensive work as well.”

Hogue took over from Nancy Keenan on Feb. 1 after Keenan stepped aside as president to make room for a leader who could rally a younger generation to take their abortion rights beliefs to the polls.