Online sportsbetting has taken sports wagering to a whole new level. Nowadays, not only can you bet on the events on the field, you can also place a wager on the events in the commentary box. Online sportsbook, PinnacleSports.com has continued the trend this Super Bowl Sunday by posting odds on the doyen on NFL commentary, John Madden.

For the first time ever, Pinnacle is allowing players to bet on Madden's best clichés. The favourite to be first of the Madden’s catchphrases is 'heck of a ... ' currently listed at 6/5. 'Big time' is listed at 7/2, whilst the most famous Maddenism, 'boom', is languishing at 7/1.

Simon Noble of PinnacleSports.com said, “Proposition bets on the Super Bowl cover literally every aspect of the game, so it's only natural to offer betting on which catchphrase the sport's most famous commentator will say during this year's broadcast. While other Maddenisms are more well-known, the odds favour 'heck of a ... ' or 'big time'.”