Photographs: Family & Gooding by Noe DeWitt; others courtesy of Juliska
Above: An ideal Mother’s Day celebration: Four generations model the jewels

Since the launch of Juliska in 2001, founder CAPUCINE DE WULF GOODING has been encouraging a life well-lived. With tableware and home décor that reflect her signature sophisticated, yet whimsical, style, she creates pieces that bring people together. But in that time, the self-professed “fashion girl at heart,” who has always loved accessories, has been sketching designs that today make up her newly launched jewelry collection—beautiful wearable objects inspired by the women in her life. As such, love is the driving force behind the line; encouraging it, spreading it and in this case, expressing it through the gift of silver, gold and precious gemstones. And authentic beauty, another tenet of the brand, is the collection’s vision; for the campaign, Gooding opted to forgo retouching and replaced supermodels with her own family, from her French grandmother to her three daughters. With four generations present and Gooding at the center, the images show options for women at different stages in their lives. They all appear to subscribe to the designer’s own message: Adorning yourself with sparkling jewelry feels fabulous, and surrounding yourself with the ones you love feels just as good.

THE CORE COLLECTIONS OF CAPUCINE DE WULF JEWELRY

LOVE!

It’s proactive, empowering, uplifting, encouraging and nurturing. Mother of pearl, moonstone and diamonds show up in heart shapes.