Vail Resorts shifts 80% of advertising budget to the internet

Vail Resorts, a $1Billion company, recently shifted 80% of their advertising budget to the internet. Vail Resorts cited quicker response times of internet and the unfortunately long lead time of traditional publications.

Vail Resorts markets their five ski areas, six golf courses and twenty hotels to the affluent consumer and their shift of marketing is an affirmation of the importance of the internet in reaching the affluent consumer.