BOSTON, MA – Mayor Menino today announced that the City of Boston would augment its annual Christmas tree lighting ceremony with its first Christmas Ladder lighting as well. “By lighting a ladder we are celebrating the story of The Christmas Ladder and the wonderful job it has done raising awareness for asthma in children,” said […]

The Christmas Ladder It’s the light that makes the ladder not what it seems,light and ornament,a silver bird cage where a paint bucket often sits,rungs for work boots turned to shelvesfor wooden trains, painted elephants,the mundane transformed by golden bells on a hinge. white lights cross, and cross again,leaving Santas without place to hide or […]

Well it won’t be long before memories of Christmas are just that and it will be a lot tougher to keep people interested in the ladder if it’s only about a once-a-year holiday. However, any good brand has core values that extend beyond an initial product or application. More importantly some of those values should […]

The Christmas Ladder enjoyed it’s first news hit today on boston.com. The coverage was a little too focused on me and marketing the Christmas Ladder, but the article is accurate in relating the original event and even properly refers to “asthma episode,” rather than the inaccurate “asthma attack,” terminology. To quote, “The tale hangs on […]

It was less than a week ago that the Christmas Ladder went public. It started with a picture on my Facebook page, quickly became a fan page on the popular social network, and in a matter of days attracted 30 new fans from across the country. Some have already agreed to put up their own […]