David Karp, the microblog's founder, announced the news in a blogpost yesterday. The four-strong team, which he described as an "experiment" had successfully placed stories about Tumblr's more interesting creators throughout the media, earning itself a James Beard award in the process.

"Trust Me, I'm Lying" author Ryan Holiday has made a career out of making his clients (in)famous. Here, we play into his hand by sharing his devious tricks for getting the pageview-ravenous media machine rolling for your brand.