The 1xBet Team said: “We are thrilled to be rolling out Pragmatic Play’s custom solution, with the dedicated environment surpassing our expectations and significantly enhancing our brand exposure.

“Their professional and creative approach coupled with 24/7 support and risk management services sets Pragmatic Play’s offering apart. It is great to be working with them.”

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “This is an important milestone for Pragmatic Play, underlining our live casino offering’s ability to stand out in a crowded marketplace.

“Our dedicated studio solution provide operators with unparalleled opportunities for improving acquisition and retention, while boosting their autonomy with the ability to host live promotions and set their own tournaments. We are delighted the product’s potential has been recognised by an operator as highly regarded as 1xBet.”

The provider’s entire portfolio of video slots, bingo, scratchcards and live casino games is available to its operator partners via a single API.