How Many Credit Union Staff are Credit Union Members?

How many of your credit union's staff, from front line customer service providers to back office analysts and information technology specialists, have a relationship with your credit union or another financial institution?

FactorTrust, a firm which aggregates data on financially underserved consumers, has found that fully 12% of workers in financial service firms, such as banks, credit unions and insurance firms, don't have relationships with a financial institution and remain, in fact, among the financially underserved.

FactorTrust said it has not yet broken out data by type of financial firm.

Greg Rable, CEO of the Roswell, Ga., firm maintains that the numbers and types of financially underserved consumers have shifted over the years and that financial firms have largely not shifted their marketing and product development to match those changes.