April 24, 2020

User experience, or UX, is the process of creating a product based on end users’ needs or expectations. All of your social media channels will make up the user experience, so it should be focused, targeted and relatable.

This is a good reason to have a social media brand guide—and ideally a brand guide for your overall branding—so that every print and digital interaction a user has with your organization is consistent and on-brand.