But he advises any budding models that success is down to both good looks and hard work.

He said: “The modelling agencies are always looking for someone with an unusual look, someone who is a bit different who stands out from the crowd and is not necessarily conventionally beautiful.

“You also have to have the right attitude because there is a lot of standing around, sometimes in cold conditions, waiting for the right lighting conditions. You can’t afford to be grumpy. Being a friendly person also helps too.”

Because of the age of the entrants invited to take part, they must be accompanied to any photographic session by an adult.

Graeme expects the majority of entries to come from girls, but boys are invited too.