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Beginning mid 2018, Amazon Alexa will be incorporated into all BMW and MINI models. Soon you’ll be able to ask Alexa about the movie theater program, listen to the most popular playlists or ask about the weather at your destination – all while driving.

Scott Galloway predicts a comeback of the store in 2018. How so? Brands starting to understand that their digital experience can work as a bridge to the real world experience. One significant opportunity to build such a bridge is – you might have guessed what’s coming now – music.

Geneva, the voice control assistant for GE’s suite of WiFi Connect Appliances, is available on both Google Assistant and Amazon Alexa. What sounded way too “Sci-Fi” only a few years ago has now arrived in the real world.