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AncestryDNA™ Now a More Comprehensive DNA Test for Exploring Ethnic Origins

Update to AncestryDNA gives a deeper level of insight with expanded information for twenty-six regions

(PROVO, Utah) – October 17, 2013 – Ancestry.com DNA, LLC announced today an update to its popular DNA test. Armed with one of the most comprehensive collections of location based DNA samples from around the world and the latest DNA testing technology, AncestryDNA now maps a test taker’s ethnic origins to 26 global regions, including expanded regions for people of European and West African descent.

“We are rapidly advancing DNA testing for family history,” said Dr. Ken Chahine, Senior Vice President and General Manager of AncestryDNA. “The greatest benefit of this test is that it provides an easy way to help explore one’s ancestral background and discover your family’s past in amazing detail never before available.”

Whether you’re just getting started researching your family history or you are an advanced genealogist tracking down a specific portion of a family tree where records are going cold, the new update to AncestryDNA can help people explore their ancestry beyond historical records.

The new update to AncestryDNA includes:

Increased number of ethnic regions to 26 from across the globe.

More detailed African ethnicity – a total of 10 African regions, including 6 different countries/regions within Western Africa including Benin/Togo, Cameroon/Congo, Ivory/Ghana, Mali, Nigeria and Senegal.

More detailed European ethnicity, including Ireland, Great Britain, the Iberian Peninsula and Italy/Greece.

A complete user interface redesign with improved visualization tools, regional educational materials and a detailed description of the science behind the results.

Improved science, including extensive testing, validation and an increase in the number of reference populations.

A database of more than 200,000 customers.

“Five years ago, a genealogical DNA test would predict the rough proportions of a person’s ancestry from Europe, Asia, or Africa – but most people could determine that without the aid of a DNA test,” said Dr. Catherine Ball, Vice President of Genomics and Bioinformatics for AncestryDNA. “Today, the AncestryDNA science team has examined more than 700,000 DNA markers to create a genetic portrait for groups of people around the world. By comparing someone’s DNA to this core reference set, we can calculate an ethnicity estimate based on 26 global populations.”

Updates to AncestryDNA Further Advances Family History Exploration

Last year, with the initial launch of AncestryDNA, a test taker was able to receive results that mapped back to 22 different ethnic regions. Today’s announcement marks an expanded range of genetic ethnicity and geographic origins that is currently not available in other consumer DNA tests on the market.

The journey of many African American’s ancestors can be difficult to research using historical records alone, as most lose the paper trail around the 1870s or before. But now thanks to expanded capabilities that detail African ethnicity into 10 regions, including 6 different countries/regions within Western Africa, AncestryDNA will help people of African descent better understand where their ancestors came from and the cultures of those places, in a way never before possible.

Previously identified as one ethnicity group, the British Isles is now broken down to expanded regions, divided into Great Britain and Ireland. This development provides additional insight to the approximately 21% of Americans who claim Irish or English heritage.

Southern Europe is also now separated into two groups including, the Iberian Peninsula (Spain and Portugal) and Italy/Greece, providing more detail for those with Mediterranean heritage where historical records are less likely to be available.

In May 2012, Ancestry.com launched AncestryDNA, a service that analyzes a person’s genome at more than 700,000 marker locations. It is available at www.ancestrydna.com for $99, plus shipping and handling. The price includes a DNA testing kit, genetic lab processing, online results delivered in a private and secure account, as well as continual ethnicity and cousin matching updates. Additional information on AncestryDNA can be found at www.ancestryDNA.com.

About Ancestry.com DNA LLC and Ancestry.com

Ancestry.com DNA is a subsidiary of Ancestry.com, the world's largest online family history resource with approximately 2.7 million paying subscribers across all its websites. More than 12 billion records have been added to the Ancestry.com sites and users have created more than 50 million family trees containing more than 5 billion profiles. In addition to its flagship site www.ancestry.com, the Company operates several Ancestry international websites along with a suite of online family history brands, including AncestryDNA, Archives.com, Fold3.com and Newspapers.com, all designed to empower people to discover, preserve and share their family history.

Forward-Looking Statements

This press release contains forward-looking statements. These statements relate to future events and involve known and unknown risks, uncertainties, and other factors that may cause the Company's actual results, levels of activity, performance, or achievements to be materially different from those anticipated in these forward-looking statements. These forward-looking statements are based on information available to the Company as of the date of this press release. Such forward looking statements include statements concerning the benefits we expect customers to gain from access to AncestryDNA’s service offering and related database of genetic information, and the anticipated growth in interest of consumers in family history and genealogy services including genetic genealogy. Risks and uncertainties include the ability to make our new products and services easy to use, and accurate, the success of the DNA service in attracting and satisfying customers, our ability to retain existing and attract new subscribers by introducing new or improved services as well as our ability to integrate new products and services into Ancestry.com’s on-going business. Information concerning additional factors that could cause events or results to differ materially from those projected in the forward-looking statements is contained under the caption “Risk Factors” in Exhibit 99.2 to our Current Report on Form 8-K filed with the Securities and Exchange Commission on September 10, 2013, and in discussions in other of our Securities and Exchange Commission filings. These forward-looking statements should not be relied upon as representing our views as of any subsequent date and we assume no obligation to publicly update or revise these forward-looking statements.