The application includes pre-bult templates and customization options for HTML-capable users. Merchants can also add opt-in email addresses directly from their websites and add them to the email marketing list in real-time. The announcement indicated that other features are on their way, including modular integration with the Miva Merchant software. Existing Miva Merchant users can try the application free for 30 days - pricing starts at $9.95 for up to 250 contacts.

"We've been an Enterprise customer of Exact Target for a number of years,“ says Rick Wilson, Miva Merchant COO. "When the opportunity came up to partner with them to leverage their platform in an easy- to-use, intuitive product for the small and medium sized business space, we immediately moved to offer such a product."

Miva is a very well known solution in the mid-tier e-commerce product landscape, so expect others to start touting their software's current email marketing capabilities or integrating with similar services soon.