Half of advertisers will increase spending on digital video, mobile video, and advanced TV, and two-thirds of advertisers will shift funds from TV budgets to fund their digital video advertising. Investments in digital video and mobile video have been climbing steadily since 2016 with over 50% growth with advertisers spending on average more than $10 million annually, especially in original digital video (ODV) programming, which is expected to grow by 68% from 2016 to end of 2018.

Some additional highlights from the study include:

More than 8 in 10 advertisers agree that ODV programming is an essential part of their media buy

Over 80% of brand marketers and media buyers reported that they increased their ODV budget as a result of attending last year’s Digital Content NewFronts

83% of advertisers believe that cross-platform measurement has improved compared to one year ago

Half of buyers plan to spend more on social media video advertising in the next 12 months

Sidebar Stuff

ASA releases 2017 Media Turnover

The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.561 billion dollars for the 12 months ended 31 December 2017. The 2016 total was 2.572 billion dollars.

The winners of the IABNZ Awards 2018 dinner were announced at glittering gala event held at MOTAT on August 30. The IABNZ Awards recognizes and applauds the champions of the interactive media sales industry. Read more…

15th April 2015

Resources > Market Research

Longer-Form Video is capturing attention on Mobile Screens Across the Globe