Tech savvy cows create virtual reality escapades for Chick-fil-A

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McCann NY’s first work for Chick-fil-A is a virtual reality adventure. In a series of three spots, the brand’s spelling-challenged cows hoof out VR viewers to surprised fans. Two of the 30-second spots debuted during the Grammy Awards on Sunday night, directing viewers to CowsVR.com, which hosts VR films of activities like skydiving and riding a rollercoaster, all accompanied by the cows themselves. McCann won the Chick-fil-A business last summer from The Richards Group, which introduced the cows in 1995. The brand also works with the new agency Erich & Kallman, which just last year released Chick-fil-A's first non-cow work in the last two decades.