6/5/08 I decided to blog the idea and then follow-up by trying to get Coca-Cola’s attention. The blog post is here.

After the blog post I tried to get the idea debated on the BBC Radio 4 iPM programme. I was successful on the 3rd attempt and after getting friends to support the idea on the iPM blog (see below).

6-14/5/08 I was in communication with Coca-Cola but could not get past the first line in Coca-Cola’s CSR department

16/5/08 Heard Annie Lennox on BBC Radio 4’s Desert Island Discs. She said We can distribute Coca Cola all around the World but we can’t seem to get medication to save a child from something as simple as diarrhoea and I think that that is wrong. At this point I decided my blog post wasn’t going to be enough! I decided to set up a Facebook group to get people behind the idea.