It’s very British to be sorry on behalf of the other person but as a rule of thumb we don’t need to be sorry when we say yes. And it can be damaging to do so. Here’s why:

1. Sorry is a submissive stance – we all want to be respected as partners or colleagues (and partners can disagree or agree without needing to be sorry)

2. When people are on CC but not closely involved with a project it can look like you are making mistakes rather than adding value and being flexible

3. It lessens the impact of ‘sorry’ when you really have got something to apologise for.

Chris Bartley is the Managing Director and Chief Innovation Officer of Havas Life Medicom, one of Europe’s largest healthcare marketing agencies. With experience across advertising, external relations and medical education, he’s worked with some of the worlds biggest global brands. Here Chris shares tools, tips and approaches relevant for those working in any sort of marketing role with a key focus being presentation skills, people skills and account management in agency environments.

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