How to Optimize Google Campaigns Effectively

UA

Best Practices

Are you getting the most out of your Google Ads? Mike Hemi, Marketing Specialist, will show you 5 tips on how to make sure your Google campaigns are running smoothly.

Making sure your ads are set up correctly, being tracked properly, and targeting the right audience – these are all vital parts of optimizing your Google ad campaign. Find out what other tips we have in store.

If you feel unsure about one of the steps you took, you may want to check with an expert. Contact us to get a free audit of your Google Ads account.

Are you getting the most out of your Google Ads? Optimizing your campaigns can be tricky. In this episode, we will point out some things you may have missed.

Welcome back everyone! I’m Mike and today we’re going to show you five tips on how to make sure your Google campaigns are running smoothly.

Settings & Account Structure

You want to ensure that you’re properly set up in terms of geos, time zones, currencies, etc. For example, if you’re dealing with US clients, it only makes sense that your currency would be in US dollars.

Tracking

Are you tracking your data properly? You could be missing out some key information if your conversion events like sign-ups or add-to-carts are not accurately set up, or if you don’t have solid measurements.

If you know that most people will purchase your product three weeks after they click on your ad, then giving them a 30-day window to convert would be a good way to measure your success.

Targeting

Are you targeting the right audience?

Google offers many advanced targeting options. You want to make sure that you’re targeting the right users, placements and demographics for your business. You don’t want to target seniors for children’s diapers.

Creatives

Are you using all the available creative assets for your campaigns?

Google always has new updates, so make sure that you’re using Google’s new features, whether it’s responsive ads, ad extensions, new gallery ads and so on.

Keyword Targeting

Are you appearing on all the relevant keywords for your business? Are you reaching your full search potential?

Make sure that you’re targeting the people that want to see you by focusing on the right keywords that will trigger your ad. You can even adjust your bids according to users’ intent and keyword performance.

We also recommend preparing a list of negative keywords that will not trigger your ad.

Google Audit

Some of these may sound fairly simple and you may even think you set it up right, but there’s a chance you missed something which can ultimately have a negative effect on your ad spend.

If you feel unsure about one of the steps you took, you may want to check with an expert. Luckily, we may know a few! Get a free Google Ads account audit.