Radio station Alice 97.3 KLLC-FM in San Francisco
invited listeners to send messages to the station to make requests, win
prizes and enter polls. According to Nielsen, more than 1 million
transactions with the short code A-L-I-C-E were sent.

A recent Nielsen study found that U.S. consumers now use their cell
phones for text messaging more often than for talking, with the average
wireless user in the United States making 204 calls and placing 357
text messages each month, writes CourierNewsOnline.

Some 70 percent of consumers who have responded to a mobile
marketing offer say they’ve responded to a marketing text message –
compared with 41 percent who’ve responded to a survey and 30 percent to
email offers – according to the Direct Marketing Association.

Check out this eMarketer chart showing how text messaging has overtaken phone calls.

Now these numbers may have shifted a bit due to our current economic crisis, but you can be sure that the amazing trend for Mobile advertising will continue.