Description

Use careful
reasoning that makes sense to the other person. Use evidence wherever you
can. Challenge their argument (if they arguing against you), testing the
validity of their data and showing the lack of logic in their reasoning.

Example

Customer research shows 50% of the ABX category would accept
a 5% price increase. So let's do it.

You seem to be basing your argument on opinion. Let's look
at the data. This shows a more realistic view.

The contract states that we cannot use chemical equipment
here. So we'll have to move.

Discussion

Empiricism uses direct evidence, data and proven facts in argument, rather
than opinion,
fallacies and faulty
reasoning. A good logical empirical persuasive statement is hence very
difficult to deny unless the person resorts to emotional responses,
lying or other
untruth. It is also worth noting that in strict empiricism, reasoning is
considered a dangerous path as this can stray into the use of opinion rather
than proven fact. Reading academic papers shows the importance of proving pretty
much every assertion you make.

In practice, we very seldom use strict logical rules in our arguments and
they are very often based more on
belief than proven facts
and primary data. This is often good enough to help us get by, but it also
leaves loopholes that can be used by others who are using more data.

Logical Empirical is the 40th of the 64 compliance-gaining strategies
described by Kellerman and Cole.