2. Sales Dashboard

Plus, Putler also provides in-depth information on every sale along with the invoice.

If needed, you can also export this sales list as a CSV and use it for further analysis.

A unique feature in Putler is something called the Sales Heatmap. Putler looks at the sales activity on your site and plots a heatmap notifying the best and worst sales periods on your store.

This insight can be used to plan out flash sales, live chat hours and tons more.

3. Subscriptions dashboard

This dashboard is specifically for SaaS businesses. It gives you all the SaaS metrics like ARR, MRR, churn, LTV etc.

4. Products Dashboard

As the name states, it provides reports about products. The products dashboard gives key insights into the performance of every product. It ranks products on the basis of the sales made.

Putler also gives in-depth information about individual products like the sales history, people who bought it, items that are frequently bought together and lot more.

5. Customer dashboard

Similar to products, Putler gives detailed insights into the customers as well.

Just like GetControl, it provides information about the customer, their personal details, sales details etc.

But it provides something even more powerful – the RFM segmentation. I have discussed this on length later in this article…

6. Transactions dashboard

This dashboard gives you the whole view of all the activities (not just sales) that happen on your website.

7. Audience dashboard

Another cool feature that’s unique only to Putler and no other analytic tool in its genre is Google Analytics reporting. The audience dashboard pulls in the most important metrics from GA and displays it.

8. Time Machine

This dashboard allows you to forecast monthly revenue, customers and the 10X formula for your business.

9. Insights

Putler goes a notch higher with this dashboard. It keeps adding useful practical insight reports that help decision makers make better decisions. Till date, there are two insight reports released by Putler.

Holiday Sales Insights – Putler compares the business performance during holiday periods like – Halloween, Thanksgiving and Christmas. These insights help you understand sales trend during the Holidays and enable you to make data-based decisions. Leading to improved sales.

Comparison Insights– Businesses often want to compare their business performances. Putler makes this task easier by generating comparison reports of all important KPIs at a single place.

Let’s talk about some unique thing – consolidation and deduping

A business having multiple gateways, shopping cart systems find it difficult to view reports from multiple sources. Both these tools solve this issue by pulling in data from multiple sources, analyse it and show reports.

Both tools are capable of handling multiple data sources well.

GetControl won’t handle deduping as it’s all payment gateways.

But Putler has an edge because it allows you to connect both payment gateways and shopping cart so that you get more insights into your data.

It also removes duplicates using it’s deduping feature.

Coming to consolidation… it does help save time.

And both Putler and GetControl can consolidate data from multiple data sources and show combined reports.

However, at times you may want to see reports of individual data sources, individually.

In such cases, Putler has an upper hand.

Putler lets you view independent reports of each of the data sources individually.

For example: Peter has connected a Stripe Account, a PayPal account and a WooCommerce account to Putler.

So he can view consolidated data and get combined reports from all these data sources in Putler. And at the same time, simply click a button and get individual reports for Stripe or WooCommerce or PayPal.

So Peter never needs to visit Stripe/ PayPal/ WooCommerce to keep an eye on this data ever again. Simply log in to Putler and the job is done!