About us

Intex Technologies (India) ltd., incepted in the year 1996 is a major player in India in mobile handset, consumer durables and IT accessories. A pioneer in technology, the company's flagship brand is 'INTEX'.

The company has a PAN-India presence through its wide network comprising 30 stock and sales offices and over 1100+ service touch points. With years of innovation and invaluable asset of more than 6000+ employees, Intex Technologies has established itself as a trusted name in the industry today. The Brand exhibits an exhaustive portfolio of 16 product categories ranging from mobile handsets, multimedia speakers, LED TVs, washing machines and smartwatch being the latest product category introduced.

The company has Research and Development activities in India and China that is well-equipped with modern equipment and is headed by highly qualified and experienced team looking after product design & development. These facilities ensure products are offered in line with latest global standards. Intex's state of the art manufacturing facilities are based in Jammu, Baddi in HP and Noida-NCR in India that manufacture diverse products. Intex is an ISO 9001:2008 certified company.

The company's operations are managed on a world-class collaborative business solution – SAP on a Virtual Private network. Moving at a CAGR of 69% over the past 3 financial years, the company has reached a turnover of Rs4000Crs ($600 Million) in FY 14-15. The company clocked a phenomenal growth of around 100% in its overall turnover in FY 14-15 over the previous year. Sales are routed through a distribution network comprising 1100+ distributors and 80,000+ dealers spread across the country. Products are also available at more than 250 dedicated counters of reputed chains of hyper markets and specialty stores across the country, on TV shopping channels and e-commerce sites.

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Vision

Make Intex a globally respected name

improve the quality of life of the people

Mission

Focus on customer delight

Seek technology and trade leadership

Ethical practices

Caring for the stakeholders

Conducting ourselves as good citizens

Milestone

Progressive innovation and uncompromised quality have long served as the foundation for Intex and its pillars of success. Having earned unparalleled trust in the industry, today Intex is known for its products in more than 70 countries worldwide.

Birth of Intex

Intex Technologies (India) Ltd., sets out on its journey in 1996, to eventually establish itself as a major player in India in mobile handset, consumer durables and IT accessories.

Increases Production Capacity

Turnover increases to 20,000 million

Intex delivers a turnover of more than Rs 20,000 million (2000 crore) in FY 13-14. The company has clocks a phenomenal growth of 100% in its overall turnover in FY 13-14 over the previous year.

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Innovation

Progressive innovation and uncompromised quality have long served as the foundation for Intex and its pillars of success. Having earned unparalleled trust in the industry, today Intex is known for its products in more than 70 countries worldwide.

No.1 smartphone brand in shipments

Intex is No. 1 smartphone brand as per shipments in Jan'15

Country's First lollipop smartphone

Intex Aqua Star L is country's first lollipop smartphone by an Indian brand.

14 variants of DVD players

Phone for visually impaired

Core Values

The foundation at Intex is cemented in the strength of its core values that are distinctly evident in our transparent, fair and moral ethical practices. They are crucial to all of our decisions and help us transform it into consistent growth for the company year.

CustomerCentric

At Intex, exceeding customer expectations reflects in all our decisions. We consistently and dedicatedly strive towards providing innovative, high-quality products and services, attuned to customers' demands that help empower lives across the world.

PeopleExcellence

We believe that our employees are our invaluable asset. With a strength exceeding over 6000 employees, Intex is an employer of choice. Our efforts are always driven towards enhancing work culture driven by 'Organisational Excellence through People Excellence.

GlobalThinking

At Intex, we desire to lead the world in the highest standards in technology, trade leadership and market leadership. And we adopt the best practices from the world, transparency and extensive feedback, to help us relentlessly work towards it.

EthicalStandards

Achieving sustained sales and profitability is a goal we take great pride in accomplishing at Intex. We are known for setting high benchmarks in corporate governance standards and optimizing resource management. Our practices are transparent, fair and ethical while safeguarding the interests of stakeholders.

Leadership

The reflection of a company's success is in the hands of its team that leads it. We at Intex, couldn't agree more. That is why we surround ourselves with some of the most inspiring, experienced and insightful people, that we also call as our Executive Leadership team.

Narendra Bansal

Chairman & Managing Director

"A first-generation entrepreneur known for his irrefutable business acumen, Narendra Bansal is the founder and CMD of Intex Technologies (India) Ltd.

Narendra Bansal identified the high growth potential of IT hardware in India way back in 1990's at a time when the manufacturing of IT products was limited. Keeping India's evolving market scenario in mind, he incorporated Intex Technologies in 1996 with just one product Ethernet card. With his strong business acumen, high vision and persistency, Narendra Bansal successfully established a new brand 'Intex' in the market against a backdrop of stiff competition from various MNC brands that ruled the roost.

Over the years, Narendra Bansal has built the company's brand image with recognition of the immense potential in the mobile market, and his profound market insights have taken Intex Technologies to the stallion as a leading player in the handset and consumer durables market today.

His visionary leadership, technology insights and operational expertise have changed the face of Intex as India's grooviest youth-centric brand, strengthened its culture of innovation, pushed the company into newer markets, and extended the brand's product portfolio and global reach.

Under the auspices of Narendra Bansal's strategic business decision-making, hands-on management style and participative approach to leadership, Intex clocked a turnover of more than Rs. 2000 Crore in FY 2013-14 – a phenomenal 100% growth over FY 12-13. The company's mobile vertical alone has grown by more than 300 percent from the year before and is considered as a future growth driver.

Narendra Bansal's leadership was instrumental in getting Intex accolades and awards from various prominent forums in its capacity as a torchbearer of the IT industry. He is a chartered member of TiE (The Indus Entrepreneurs) and participates actively in various clubs including the Rotary Club.

Narendra Bansal diligently practices yoga and meditation, which he believes are helpful in striking a judicious balance between business, family, friends, health and spirituality. He is also a humble initiator of several philanthropic and charitable endeavors.

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Keshav Bansal

Director

"It is all about brand perception! We at Intex endeavor to create a brand image that people can flaunt about"

As Marketing Head, Keshav is responsible for planning, development and implementation of all of the marketing strategies of the organization. In his role, he continues to ensure articulation of organization's desired image and position that further enhance the brand with both internal and external constituencies.

Keshav has been honored with 'Young Entrepreneur of the Year 2013' award by NCN Magazine for enhancing the brand image of Intex with his persistence dynamism and entrepreneurial streak.

Armed with business degrees from prestigious institutes like Manchester Business School and Bradford University, Keshav applies his insights, experience and expertise to the cause of carrying the Intex vision forward and strengthening its legacy as a key consumer technology player that empowers the youth. Keshav has driven various strategic and product-level go-to-market strategies, including many 360-degree marketing campaigns that have involved collaborations with Bollywood doyen Farhan Akhtar and superstars of South Indian film industry, Sudeep and Anushka Shetty.

An innovative and young individual, Keshav's believes in a 360 degree approach to marketing that involves campaigns based on integrated offline and digital strategies. He has been pivotal in driving a stronger research based culture in the organization, where market research and consumer insights have become an integral part of company's rollout of innovative product offerings.

An advocate of physical fitness, Keshav is a state level squash player. He also enjoys swimming and adventure sports like skydiving. Keshav believes that his passion towards fitness helps him operate at his best level at all times.

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Atul Jain

Senior GM - Finance and Accounts

Mr.Atul Jain is the Senior General Manager of the Finance and Accounts division at Intex Technologies and has been associated with the company for the past three years.

Inducted as a board member in July 2013, Atul is responsible for Intex's Finance, Tax, Internal Audit and Legal functions across the India region, and is a Director on the company's Board.

Atul, who is a fellow member of Institute of Chartered Accountants of India, brings with him an enriching experience of more than three decades in the business. He has held responsible positions in blue-chip companies functioning across multiple sectors including textiles, consumer goods and pharmaceuticals.

In his spare time, Atul revels in the pleasures of reading and absorbing the essence of different cultures through his travels.

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Nidhi Markanday

Business Head – Consumer Durables and IT Accessories

Nidhi Markanday heads the company's Consumer Durables and IT Accessories (CDIT) division at a pan-India level.

Equipped with 15 years of extensive experience in strategic business planning, marketing, sales and channel development, Nidhi has played an integral role in transforming the consumer durables and IT accessories division to a significant revenue driver for the company.

In addition to her current role as the head of CDIT, Nidhi oversees Intex' logistics and retail operations, closely monitoring all purchasing plans and activities in line with the organization's marketing goals and overall business objectives. Armed with a degree in office management from YMCA, Nidhi joined Intex in 2001 after a two-year stint as a coordinator with a health insurance company, E-Meditek Solutions.

Having been with Intex for more than 12 years, Nidhi is also instrumental in identifying promising new channel partnerships and strengthening distribution networks. Over the years, Nidhi has effectively groomed her team and is able to drive a judicious balance between strategy and deadlines-based execution as a part of her core approach to collaborative and visionary leadership.

Nidhi believes that every person has a unique story to tell. In her spare time, she enjoys traveling to exotic locations, absorbing different cultures and developing sustained relationships with people from different walks of life.

Ramesh A. Vaswani

Mr. Ramesh A. Vaswani who retired as Executive Vice-Chairman from Intex Technologies in 2012 after an association of about 11 years with the Company, is now an Independent Director on Intex Board.

Over the years, Mr. Vaswani's expertise and advisory solutions at the board level in all areas of operations and strategy have been integral to the growth of the company. He introduced corporate governance best practices at Intex and played an active role in the development of three manufacturing facilities and a Centre for Design and Development for the company.

Mr. Vaswani has worked for five decades across multiple geographies and various industries including chemicals, mechanical engineering, automotive, plastics packaging, consumer durables and IT software/hardware. He has also been active in inculcating strong HR processes in the hearts of different organizations and evolving development programs for management trainees.

Mr. Vaswani has served as Vice-Chairman of Indo-Italian Chamber of Commerce & Industry (Northern Region) and contributed actively to various Committees of industry bodies like CII Indian Cellular Association and Manufacturers Association for Information Technology (MAIT). He has represented multiple industries on various issues at Government meetings.

Currently, he is a charter member of The Indus Entrepreneurs (TiE), member of two committees of CII and NABET Committee for Skills Training Accreditation and a Business and Management Advisor to a company manufacturing cranes and safety equipment for cranes.

He holds a B.Tech degree in Mechanical Engineering from the Indian Institute of Technology (IIT) Madras, where he was a Gold medalist.

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BB Chadha

Chairman of the Audit Committee Intex Technologies (India) Ltd.

Mr. BB Chadha is the Chairman of the Audit Committee and has been an Independent Director on the board of Intex Technologies for the past seven years.

Mr. Chadha has been instrumental in providing superlative strategic counsel and advisory support to strengthen Intex's business and retail operations, pan-India. His emphasis is on Management Control System and identifying hidden costs and opportunities.

Mr. Chadha brings with him a rich body of experience spanning over more than five decades in the business. He has held various leadership positions as Chairman & Director in large and medium-sized companies functioning across multiple sectors, with a strong focus on the steel, chemical, telecom and auto space. He has been actively involved in strategizing, planning, mentoring and overseeing various HR intervention programmes. In addition, he has had a brief stint in education, and has been training and teaching MBA students on Managing Control Systems.

S D Kapoor

Nidhi Markanday

Business Head – Consumer Durables and IT Accessories

Nidhi Markanday heads the company's Consumer Durables and IT Accessories (CDIT) division at a pan-India level.

Equipped with 15 years of extensive experience in strategic business planning, marketing, sales and channel development, Nidhi has played an integral role in transforming the consumer durables and IT accessories division to a significant revenue driver for the company.

In addition to her current role as the head of CDIT, Nidhi oversees Intex' logistics and retail operations, closely monitoring all purchasing plans and activities in line with the organization's marketing goals and overall business objectives. Armed with a degree in office management from YMCA, Nidhi joined Intex in 2001 after a two-year stint as a coordinator with a health insurance company, E-Meditek Solutions.

Having been with Intex for more than 12 years, Nidhi is also instrumental in identifying promising new channel partnerships and strengthening distribution networks. Over the years, Nidhi has effectively groomed her team and is able to drive a judicious balance between strategy and deadlines-based execution as a part of her core approach to collaborative and visionary leadership.

Nidhi believes that every person has a unique story to tell. In her spare time, she enjoys traveling to exotic locations, absorbing different cultures and developing sustained relationships with people from different walks of life.

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Sanjay Kumar

Sr. GM- Mobile Business

Sanjay Kumar Kalirona is the Sr. General Manager; Mobile Business of Intex technologies (India) ltd. He is responsible for overseeing complete mobile business operations at pan India level.

A post graduate in business management, he brings more than 13 years of significant experience in strategic business planning, sales & marketing activities, Channel development and Distribution. He has started his career in INTEX and worked in all profile from front level executive to business Head in IT as well as mobile vertical. He been associated with Intex since last 11 years and has held senior positions in AKAI before rejoining Intex.

His efforts in making Intex Mobile Phones as one of the important business verticals of the company are commendable. Under his leadership, mobile business has grown over 150% in 1 year. He ensures that the long-term plans are on track and that mobile business at Intex strives ardently towards its vision, while he oversees the business strategy and planning for the entire vertical. Mr. Sanjay is well known within Intex for his realistic management style, unique channel management and his customer oriented approach.

Manufacturing and R&D

Innovation is the hallmark of manufacturing at Intex, and we achieve this by our state-of-the-art R&D facility. We are associated with manufacturing in India since 2004.

ProductionCapabilities

Intex started domestic manufacturing in 2004 and currently operates five manufacturing facilities that are based in Jammu, Baddi (Himachal Pradesh) and Noida, manufacturing diverse products. The company has created local employment and training opportunities for youth living in the hinterland of its factories and also helped develop local vendors. The company plans to build one of India’s largest manufacturing facility at Kasna, Greater Noida of around 20 Lac sq ft in size, which will cater to both domestic and export markets.

In-houseResearch

The in-house research and development facility boasts of novel and original products. This is ensured with usage of the latest version of Altium PCB design software along with SolidWorks 2011 AutoCAD 3D mechanical design software. Monthly reviews of field failure data, vendor visits, new product introduction are also conducted.

QualityManagement

Under close supervision of the Quality Assurance team, Intex has an annual capacity of 40 million mobile handsets, 23 million Mobile Batteries & Chargers and around a half million LED TVs. The company is in the process of setting up its 5th and largest manufacturing plant in Greater Noida where all the above manufacturing capacity will be consolidated.

Hi-techLabs

India and China both are home to Intex's state-of-the-art Research & Development activities. They are well-equipped with modern equipment and are manned by a highly qualified and experienced team looking after product design & development to ensure global standards.

Accolades

Over the years, we have consistently been felicitated and recognized across quarters, through various rankings and prestigious industry awards. It comes to serve as a validation of our sustained efforts towards delivering output that scores high in quality and standards.

2015

Asia's first Firefox OS phone

Indian Brand to announce Asia's first Firefox OS phone, 2015

Capacity to manufacture 1.2 Million Mobile Chargers

Intex industries have a capacity to manufacture 1.2 Million mobile chargers annually, 2015.

Update firmware over the air

Now, you can update firmware/software of your Intex smart phone instantly over the air, 2015.

Multilingual app launch

The first mobile brand in India to launch a multilingual app, Matrabhasha in its Smartphones, 2015

Permissible SAR

Amongst the few brands which have permissible Specific Absorption Rate of Radiation (SAR) in their mobile phones., 2015