Air New Zealand, the official airline of Middle-earth is celebrating the release of the new Hobbit film early, with a scary Smaug themed livery for its planes. A Boeing 777-300 has been specially touched up to show the dragon Smaug all the way down each side to celebrate the release of The Hobbit The Desolation of Smaug.

The plane’s new livery is all part of a theme for Air New Zealand who pull out all the stops when it comes to Lord of the Rings and The Hobbit. Last year there was a similar effort when various characters from The Hobbit: An Unexpected Journey featured on the side of an aircraft. However, this year the mighty dragon Smaug voiced by Benedict Cumberbatch takes the starring role. Air New Zealand Chief Executive Officer Christopher Luxon says it’s been a privilege to collaborate with the film team and Director Peter Jackson; “we worked with the digital effects company behind The Hobbit Trilogy, Weta Digital, and they designed the graphic for us especially for this purpose.”