The overall objective of this course is to provide students with a full understanding of the process of successfully launching an innovation, and to help students in acquiring qualitative research skills (i.e. case study research).

Omschrijving

Throughout the course, students will write a group paper on factors that influence an innovation’s success. The course consists of a theoretical part and an empirical part. In the theoretical part, students will become familiar with mainstream literature on innovation and its success factors. On the basis of this theoretical part, students develop their own theory on innovation success factors. The empirical part includes a lecture about doing high-quality case study research and a lecture on innovation in practice. On the basis of this part, students can set-up their own case study to explain the success or failure of a specific innovation and ultimately to determine the validity of the theory they developed in the theoretical part