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Myer Holdings Ltd ADR (Sponsored)

Profile

Myer is Australia's largest department store operator, with some 60 stores that are mostly spread across eastern states. Stores are generally located in areas of high foot traffic in major metropolitan shopping centres. Competitive advantages include a well-established brand and scale benefits from a relatively large store base. The brand is somewhat iconic among Australian domestic consumers. The group has more than 5 million members who subscribe to its loyalty programme.