The Perfect Ride by AMVBBDO

To celebrate “Back to the Future” day UK-based agency AMVBBDO created this fantastic campaign for Pepsi Max, in collaboration with Uber.

“Great Scott! For one day only, Pepsi Max partnered with Uber to give London-based Back To The Future fans the ride of their lives in a DeLorean– to celebrate the 30th anniversary of cult hit Back To The Future II.

In Back To The Future II, Marty McFly travels to the future, October 21st 2015 to be precise, and orders a Pepsi Perfect from Café ‘80s. To commemorate the iconic scene on Wednesday 21st October 2015, DeLoreans transported Londoners around town – with iconic Pepsi Perfect bottles and Pepsi Max on hand for the journey (time travel not included).”