SmartApt is located near the Ortakoy Portakal Yokushu and on Asmalı Hamam street in the area of Bosphorus where traditional Istanbul houses and historical architecture buildings are.

This project is the corporate identity study of SmartApt that was founded as an apart otel and started to provide service in 2015. SmartApt aims to offer the modern, sportive and comfort of the home with its 7 different room types. Smartapt, which brings hotel and home life together, developed its logo design and corporate identity depending on it's colorful, dynamic and sportive structure.​​​​​​​