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First and foremost, the Panasonic TC-P55ST30 55" Class VIERA ST30 Series 1080p 3D Plasma TV is one whopping big TV. Whenever this set is on get used to anyone else in the room drifting away from you in favor of the action on-screen. That being said, this is a TV that enhances your environment by simply being a beautiful object. It's when you fire it up, however, that it becomes obvious that the TC-P55ST30 is at the frontier of a flat panel breakthrough which turns traditional passive viewing into a completely interactive experience with a radically immersive element: 3D.

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First and foremost, the Panasonic TC-P55ST30 55" Class VIERA ST30 Series 1080p 3D Plasma TV is one whopping big TV. Whenever this set is on get used to anyone else in the room drifting away from you in favor of the action on-screen. That being said, this is a TV that enhances your environment by simply being a beautiful object. It's when you fire it up, however, that it becomes obvious that the TC-P55ST30 is at the frontier of a flat panel breakthrough which turns traditional passive viewing into a completely interactive experience with a radically immersive element: 3D.

Panasonic uses Full HD Frame Sequential technology to create its 3D images. Images recorded in 1920 x 1080 pixels for both the right-eye and the left-eye alternately flash on the screen at the ultra-high rate of 120 frames per second. When you view the screen through active-shutter glasses that open and close each lens in sync with the alternating images, you see breathtaking Full HD 3D pictures with stunning power and realism.

Vividness is the key word in the TC-P55ST30's design. Besides 3D, the 600Hz Subfield Motion technology ensures action with striking clarity while gamers will appreciate the 1,080 lines of moving-picture resolution coupled with Game Mode which optimizes contrast and sharpness and accelerates image processing.

Finally, Energy Star qualified ensures that your TV will save you money while it helps preserve the environment.

Frame Sequential Technology Panasonic uses Full HD Frame Sequential technology to create its 3D images. Images recorded in 1920 x 1080 pixels for both the right-eye and the left-eye alternately flash on the screen at the ultra-high rate of 120 frames per second. When you view the screen through active-shutter glasses that open and close each lens in sync with the alternating images, you see breathtaking Full HD 3D pictures with stunning power and realism 600Hz Sub-Field Drive 600Hz technology lets you view superb full-HD motion and still images with 1080 lines of resolution. For even greater clarity with motion images, Panasonic uses its own unique image-analysis technology. This technology converts the motion in each scene into data. And each frame is practically displayed for a shorter length of time than in previous systems, to reduce aftereffects Full-Time 1080 Moving Picture Resolution VIERA plasma TVs have 1080 lines of moving-picture resolution. Newly developed phosphors with minimal afterimages and a new motion compensating technology have made it possible to render faster-moving images with greater sharpness. This far surpasses the APDC moving-picture resolution measurement standard of 5 seconds by providing a moving-picture resolution of 1,080 lines at the 1.5-second level. And it shows the inherently clear motion of VIERA TVs in both 2D and 3D images Brilliant Luminance and Superb Blacks By combining the highly light-transmissive IPS Alpha Panel and high-brightness backlight, Panasonic has attained both high contrast and low power consumption. Also, by detecting the contrasting parts of the scene, the backlight is adjusted to maintain a brightness that is optimal for each area. Deep blacks are reproduced with no fading. The contrast between the brilliance of diamond-like stars and the deep black of the night sky produces a sharp, crisp image Infinite Black 2 In new VIERA models, contrast in brightly lit locations has been significantly improved. Enhancements to the panel and cells help reproduce images with smooth, natural gradation and deep, rich blacks even when viewed in bright surroundings. In movies, the true, deep blacks faithfully convey the intent of the filmmakers, adding power and realism to the viewing experience 3D 24p Cinema Smoother VIERA incorporates technology that analyzes picture information in both the preceding and succeeding frames, and creates a precise supplementary frame between them. This suppresses the jerky effect seen in movies, so playback is smooth and natural-looking. The distinctive tonal qualities and atmosphere of the movie are preserved, and you enjoy extremely lifelike 3D images VIERA Connect The exciting world of IPTV, centering on TV, is about to begin for the enjoyment of the entire family. Now you can enjoy intuitive remote control while relaxing on the living room sofa, with a wide variety of content at your fingertips. In the near future, TV will also be able to link with a tablet device to achieve completely new forms of entertainment that you've never before experienced 3D Image Viewer It's easy to view 3D photos and movies you shot yourself on the big VIERA screen. After shooting with your 3D-compatible camera or camcorder, simply insert the SD card into the slot on a 3D-compatible VIERA TV. The viewing is incredible, with images so realistic it feels as though you're right back in the moment. You'll find that life's special moments are even more memorable when you preserve them in 3D Game Mode Games are much more fun when there's no lag in operation. VIERA automatically chooses settings that provide the optimal image, so you get super-fast response and no delays. Even dark scenes with delicately rendered details are beautiful and easy to see VIERA Link VIERA Link interlinks the operation of a variety of AV devices, so you can operate them all using only the VIERA remote control. Setup is easy. Simply connect the compatible devices to each other via HDMI cables Long Panel Life, Up to 100,000 Hours One important way consumers can protect the environment is by choosing high-quality products and taking care of them so they last for a long time. A high-quality VIERA HDTV can help. Thanks to a newly designed phosphor process and rear panel process, our plasma panels last for up to 100,000 hours before the brightness decreases by half. That's more than 30 years of viewing 8 hours a day Mercury and Lead Free Plasma Display Panel Panasonic is committed to making products that are friendlier to the environment. In line with this commitment, all VIERA plasma display panels are free of both lead and mercury. This reduces impact on the environment years down the road when the TV is recycled or retired from use Additional Features Louver Filter/Deep Color/x.v.Color/Super Resolution/Pro Setting/3D Color Management/Sub Pixel Control/Motion Pattern Noise Reduction/3D Panel/3D 24p Cinema Smoother/2D-3D Conversion/3D Image Viewer/Pixel Orbiter (Anti-Image Retention)/Built-In Closed Caption Decoder/Off - Timers/3D Y/C Filter/Closed Caption/V-Chip/3D Image Viewer/Media Player/HDAVI Control 5