The most noteworthy of the video itself has to be the ridiculous wigs. A close runner-up moment is when dad Archie takes place in the nonsense, sitting atop a golden throne while wearing an outfit that might have made Elvis blush.

Near the end of the commercial, Peyton asks, "What do you think Alexander Graham Bell would say if he saw you watching football on your phone?"

Then Eli rips through a huge painting of the inventor to declare, "Who cares? Dude's dead."