Excel is a wonderful tool to manage large rows of data. It is particularly beneficial for SEO as there are many data-intensive tasks such as keyword research, backlink audits, SEO content quality assurance (checking for 404’s, <titles> etc…). Below is just some formulas I use day to day, this is mostly for my own use but I’ve put it here for the sake of house-keeping (For the below formulas to work the value’s to be changed should be in cell A2).