BREAKING out the box

Have you noticed how everything these days gets branded? And I’m not talking about some mad man with a cattle branding iron running around burning his mark into anything that moves. Buildings are wrapped in delicious looking alcoholic beverages or lovely Levi models, while cars covered in company colours zoot around advertising on the go.

Well, barcodes are not impervious to the trend; A Japanese design firm, Design Barcode Inc, is breaking out of the box so to speak by creating unique barcodes that compliment their clients’ packaging and branding – how friggin cool!