This is Money readership climbs 27% to nearly three million

This is Money's readership has soared to a new high, official figures revealed yesterday.

ABCe, the industry measure of traffic to newspaper websites based on browser sessions, confirmed the figure for This is Money in October at 2,874,226 - up 27 per cent on a year earlier and up 17 per cent on the previous month.

The average daily figure was at a record high of 132,928.

The website, which is owned by
Associated Newspapers and incorporates mailonline.co.uk/money, has seen
its popularity soar in recent years, climbing from just 800,000 monthly readers five years ago(see a historic chart).

The total number of pages downloaded in a October exceeded 12million for the first time - up 24 per cent on a year earlier. Of these, nearly 75 per cent were on the This is Money website.

The site's aim is to help improve the finances of readers by delivering the latest news and gathering the best advice. A team of online journalists deliver daily output, supported once a week by content from Money Mail and Financial Mail, the highly-regarded personal finance newspaper sections.

Readers can catch up on anything from pensions advice to cutting household bills to share or investment fund tips.

The site has also become a hub for readers wanting to share money ideas and views via the site's hugely popular reader comments.

The figures also showed MailOnline's ABCe count hit 106million in October with an average of 6,671,641 a day.

Earlier this month, This is Money was named best Personal Finance Website of the Year for an unprecedented fourth year in national media awards.

Editor Andrew Oxlade collects the award from Steve Cram on behalf of the This is Money team

This is Money Editor Andrew Oxlade was also named the inaugural Personal Finance Online Journalist of the Year.

Dan Hyde, a former This is Money
reporter, who now works on the site’s sister Money Mail newspaper title, was named
Personal Finance Newcomer for making a ‘phenomenal start’ to
his career.

This is Money’s Simon Lambert and Lee Boyce were also shortlisted for awards while Money
Mail Editor James Coney was runner-up in the Personal Finance
Journalist of the Year category. Financial Mail’s Helen Loveless, also a
former This is Money reporter, took second place in the Small Business
Journalist of the Year.