Category: tech

Tweet With an increasingly digital world and the changing focus on acquiring customers via the digital space, there is a growing need for publishers to be found. Adding to this trend, Content is now becoming key to disrupting the customer’s buying journey. Publishers all around the world are wanting to be found organically through search engines. This need is driving organizations to better understand how Search Engine Optimisation (SEO) is going to help them being found. So what is SEO? To quote Webopedia, “Search engine optimization is a methodology of strategies, techniques, and tactics used to increase the number...

Tweet Cats are beautiful animals. Whether you own a Designer cat or a neighbourhood cat, they would all display the same playfulness and affection. If you’re anything like me, a true cat person, whose love for cats knows no bounds, then I’m sure you would do anything to let your cats know that they have a very special place in your heart! Pamper your fluffy kitties with gifts that they would love! Shower your kitties with love and thoughtful gifts! [AMAZONPRODUCTS asin=”B0091OLFQE”] [AMAZONPRODUCTS asin=”B01AEVFNUQ”] [AMAZONPRODUCTS asin=”B00C5TUVXU”] [AMAZONPRODUCTS asin=”B001FK4744″]...

Tweet Know the publication behind Spotlight? The Boston Globe. This team is well-known for investigative reporting and has developed a superior reputation in this space. The Globe is one of the most respected and decorated daily newspapers in the United States, winning 23 Pulitzer Prizes since 1990. Even such a reputed publication is bound to be impacted by the Digital Transformation Tsunami affecting all industries, Media in particular. From a Business model perspective, it’s well recorded that Print revenues are down. While Subscription revenues are key, publications are experimenting with other revenue streams. For purposes of this article, I have restricted the case study to an evaluation of All-Flash arrays by Boston Globe and the selection of Pure Storage. This has been excerpted from the Blog of Pure Storage written by Jonathan Martin, CMO of Pure Storage....

Tweet Cancer continues to be one of the most dreaded diseases globally. According to the American Cancer Society, the last 2 decades has shown a steady decline in the death rate from cancer in the US. The cancer death rate for men and women combined fell 25% from its peak in 1991 to 2014, based on available data. This translates to more than 2.1 million deaths averted during this period. While this data is encouraging, early cancer detection is key to saving many more lives. Tremendous research continues worldwide in this critical space, all with the single mission to help fight...

Tweet Copywriting is an art! It’s one of the most important components of any content marketing strategy. We’ve seen how content marketing is impacting industries like the travel and tourism industry. In fact, it’s an extremely powerful way to get across to your prospects and take them through the sales journey, from being a prospect to becoming a lead, and ultimately converting into customers or buyers of your product or service. Writing a copy needs a lot of effort I agree, but once it’s done, you can use it in multiple ways right from attracting and qualifying leads, use it...