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Every year, there are a lot of drafts, the NFL draft, the NBA draft, the baseball draft, but there's never been a draft like this one. In Pittsburgh, they had a baby draft. Magee Women's Hospital held a draft for newborn babies for the Pittsburgh hockey team, the Pittsburgh Penguins. They held a draft for "Best Hockey Smile" and "Fastest Feet." The babies were only a few hours old in some cases and the winners got knitted hockey skates and hats. It was all part of the "It's a Great Day for a New Baby," a PR campaign sponsored by the hospital and the hockey team. The hospital delivers the babies and the hockey team gets very young fans.

For pancake lovers, the world turned upside down this week. IHOP, formerly International House of Pancakes, changed its name to IHOB, with the “B” standing for burgers. Seems IHOP, sorry IHOB, wants everyone to know it has a great burger called Ultimate Steakburger. Why? Well, dining at IHOP is trending down, due to less family dining and healthier options. So IHOB wants to expand from pancakes to other meals to attract new customers. It turned out the whole thing was a publicity stunt, and a successful one, because the name is temporary and IHOP will return. Twitter went crazy, though, with Burger King saying it was going to change its name to Pancake King, and that kind of thing. But for IHOP what a good way to let people know about the Ultimate Steakburger.

Smirnoff. Jack Daniels. Coca-Cola??? Well, maybe. Coca-Cola has launched its first three alcohol drinks, calling them lemon flavored "alcopops," with alcohol content ranging from 3% to 8%. This could be big, very big, if Coke puts its brand and marketing juggernaut behind alcopops. Right now, the drinks are being rolled out only in Japan, but the world is waiting. This is the first alcoholic drink in the 125-year history of Coca-Cola. Alcopops boomed in Europe and the UK with Smirnoff Ice and Bacardi Breezer, so Coke has been watching. These drinks are controversial because they are like alcoholic soft drinks and attract young people. But Coke's move is a toe in the water, to see if a gigantic new market might open up.

One incident can spark a revolution. Last month, two black men hanging out at a Philadelphia Starbucks were denied use of the restrooms and asked to leave when they didn't buy anything. An employee called the cops and the men were arrested. The arrest was captured on video (of course!) and millions saw it. Starbucks later apologized and held anti-bias training for all employees. And NOW comes the new policy: anyone can sit at Starbucks, use the patios, seating area and restrooms, and not buy a thing. You can sit and not buy, as long as you want. Starbucks has taken a risk (too many people hanging out and not paying) but it reinforces its profile as a neighborhood place and deals with a big PR debacle.