SPORTS & ENTERTAINMENT HISTORY

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1 SPORTS & ENTERTAINMENT HISTORYIdentify significant people and events in the history of the sports and entertainment marketing industry

2 P.T. BarnumDeveloped the Barnum and Bailey Circus promoting it as “The Greatest Show on Earth.”Earliest US millionairesHad a New York newspaper run his obituary in advance so that he could read it himself. He passed away two weeks later.

3 Walt DisneyCreated Mickey Mouse in Steamboat Willie which was the first fully synchronized cartoon. Disney was the voice of Mickey – formerly known as Mortimer Mouse. His wife suggested he change the name to Mickey Mouse.Produced the first feature-length cartoon – Snow White.

4 Walt Disney continued . . .Opened Disneyland in Anaheim, California in 1955.Developed Disney World in Orlando, Florida in (First of the four parks.)Developed the “Experimental Prototype Community of Tomorrow” (EPCOT)Died prior to seeing any of his plans completed.Upon his death, his empire worth over $100 million.

14 Oprah Winfrey Baltimore Talk show, People Are TalkingChicago Morning talk show, A.M. Chicago1986 launched the Oprah Winfrey ShowGrossed $125 million by end of first year

15 Oprah Winfrey continued . . .Production company Harpo ProductionsOprah spelled backwardsPrivately syndicating her show allowed her to make more money“Oprah Book Club”1999 – Oxygen channelMagazine: O: The Oprah Magazine

23 Jack “Jackie” Roosevelt RobinsonFirst student to letter in four sports at UCLABaseballBasketballFootballTrack & fieldProfessional football for Los Angeles Bulldogs

24 Jack “Jackie” Roosevelt Robinson continued . . .Broke Major League Baseball color barrier – offered contract to play for the Brooklyn DodgersWon National League batting title and Most Valuable Player awardsFormer President of Chock Full O’Nuts – restaurant and coffee company

25 Jackie Joyner-Kersee Basketball scholarship at UCLACover of Sports Illustrated – labeled “Super Woman”First female to be named The Sporting News Man of the Year

26 George “Babe” Herman Ruth Jr.Baseball’s first “great slugger”Called “Bambino” & “The Sultan of Swat”“Babe” came from Jack Dunn, former manager of the Baltimore OriolesOrioles sold his contract to the Boston Red Sox and then sold to the New York Yankees

27 George “Babe” Herman Ruth Jr. continued . . .Yankee Stadium is considered “The House that Ruth Built”Associated Press Athlete of the CenturyMember of ESPN’s Sport Century/Athletes of the CenturyVoted Greatest Baseball player of all-time by the Sporting News

28 Cassius Clay Self-promoted as “I am the Greatest!”Won Gold Medal – Olympics – Light Heavyweight divisionDefeated Sonny Liston to become the World Heavyweight ChampionJoined Nation of Islam – changed name to Muhammad AliKnown for his speeches and rhymes.

29 Cassius Clay aka:Muhammad AliRefused to join the Army. Was stripped of boxing title and license. The Supreme Court reversed the conviction.“Rumble in the Jungle” in Kinshasa, Zaire – defeated George Foreman to regain the World Heavyweight Championship.“Thrilla in Manilla” – defeated Joe FrazierLit the torch at Olympic Summer Games in Atlanta, GA although he had Parkinson’s disease.

31 Vince McMahon Born Pinehurst, NCGraduated from East Carolina University1982 – purchased Capitol Wrestling from father, later called World Wrestling FederationCalled professional wrestling “sports entertainment”Battled World Wildlife Fund to keep WWF. Courts ruled against the World Wrestling Federation.Changed name to World Wrestling Entertainment (WWE)

33 Sports Marketing1858 – Fans paid to attend a baseball game between two teams in the New York City area at Fashion Rack Course in Queens.1906 – National Collegiate Athletic Association (NCAA) was officially formed to govern collegiate athletics.1934 – Lou Gehrig appeared on a Wheaties box.

34 Sports Marketing1943 – All-American Girls Professional Baseball League was formed due to many Major League Baseball players serving in WWII.1949 – Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract for $100,000 per year.

35 Sports Marketing1964 – Phil Knight opens Blue Ribbon Sports. In 1972, the name is changed to Nike.1972 – Title IX is enacted, mandating equal access to educational opportunities for men and women.1973 – Rich Foods pays $60,000/year for the naming rights to the Buffalo Bills football stadium.

37 Entertainment Marketing– Introduction of outdoor entertainment including bowling, primitive amusement rides, music and dancing.1919 – Development of recording of sound on motion picture film.1920 – First commercial radio stations with regularly scheduled broadcasts.

38 Entertainment Marketing1926 – RCA established the National Broadcasting Company (NBC)1927 – Farnsworth transmits first electronic television picture; receives patent.1927 – The Columbia Broadcasting System (CBS) is founded.

39 Entertainment Marketing1929 – The Stock Market Crash leads to the Great Depression closing nearly three-fourths of amusement parks.1939 – First television is sold.1948 – Televisions are in over one million homes.1951 – Color television is introduced.

40 Entertainment Marketing1955 – Disneyland in Anaheim, California opens costing $17 million to build.3.8 million visitors come the first year1960 – Over 100 million television sets are in homes around the world.1961 – Six Flags opens in TexasFirst regional theme park

41 Entertainment Marketing1971 – The Magic Kingdom in Walt Disney World in Orlando, Florida opens costing $375 million to build1980 – CNN, the first all news network, is launched by Turner Cable Network1980 – Prince Charles and Diana Spencer are married on international television

43 Entertainment Marketing1985 – Nintendo home entertainment system is introduced1989 – Time and Warner merge to become Time Warner Inc.1995 – First television program delivered via the Internet (webcast)1997 – Princess Diana is killed in an automobile accident