E. Tautz London Fashion Week Men's AW19

Saturday 5th January 2019 1:00pm

Join us backstage and front-row at London Fashion Week Men’s for E-TAUTZ AW19, where International Artistic Director and Head of Team Charlie Cullen draws inspiration from the 80s to create relaxed hair that compliments each models individual look.

The show

What’s the inspiration behind the collection?

“Our clothes are decorated with meaningless words. We smile at the camera and write meaningless platitudes about meaningless stuff. We embrace the banal in the hope that strangers will like us.”

What’s the inspiration behind the hair?

Charlie Cullen complemented the collection with hair that was a nod to the 80’s. Less about the extremes and more in tune to a relevant, cooler, more relaxed vibe that embraces each individual model’s texture with movement.

Get the look

Get the look at home using the award-winning label.m haircare range.

Step 1

Apply label.m Sea Salt Spray to prep as first step - liberally spritz all over to give a ‘lifting texture’, as well as refreshing movement in the hair.

Step 2

Work in label.m Curl Define Soufflé as the second step - scrunched into lengths and ends to moisturise and counteract frizz.

Step 3

Ideally this look requires virtually no combs or brushes, however a backwash comb was used just to define certain areas - mainly perimeter edge. Then using palms of the hands, gently press against curve of the head to give that ‘just out of bed’ feel.

Step 4

Use a diffuser attachment on a medium heat, then switching to the cool temperature to calm static and set movement.