Slides in this set

Slide 1

Slide 2

Types of conformityConformity occurs when people change their behaviour or thoughts to fit in with the majority. 2 types of conformity: internalisation and compliance· Internalisation- people change both their private opinion and there public behaviour to fit in with the majority· Compliance- people change their behaviour to fit in with the majority but keep their private opinion the same. As soon as the person is on their own again, they revert back to their usual behaviour.…read more

Slide 3

Asch study- method· Asked 7-9 confederates to say which line out of 3 was the same as line x i.e. a, b, or c· A single participant was placed 2nd to last in the line of confederates· The first confederate said the correct answer the first 6 times then the incorrect answer the next 12 times. All confederates said the same answer as the first confederate· This occurred 123 times with different confederates and participants…read more

Slide 4

Asch study- findings· Conformity occurred on 37% of the critical trials· 25% participants never conformed· No participant conformed on every trial· 75% conformed at least once…read more

Slide 5

Asch study- conclusions· This shows that people are influenced by the majority, but not everyone reacts in the same way· Also shows that not everyone conforms as some participants weren't influenced by the confederates answers…read more

Slide 6

Asch study- evaluation- validity· Low ecological validity- lab experiment so its an artificial setting therefore the situation won't be experienced in real life. In real life decisions will be more vague and less obvious.…read more