CHANNEL BY TOPICS

QUICK LINKS

TMCnews Featured Article

October 05, 2015

Spitfire: Predictive Dialer Makes all the Difference

By Rory J. Thompson, Web Editor

In the world of telemarketing, even the slightest edge can make a huge difference in the bottom line. With everyone competing for the same select audience, no matter what the product, it helps to have a leg up. And that’s why OPC Marketing (News - Alert), manufacturers and distributors of Spitfire predictive dialers, are doing so well in the industry.

Company CEO Michael Henochowicz met recently with TMC (News - Alert) CEO Rich Tehrani, to discuss the predictive dialer industry and explore the various facets of this business.

Tehrani asked Henochowicz what the real benefit was of using a system such as his.

“It actually [increases] the efficiency from a one to a four on manual dialing,” Henochowicz said. “For companies calling out for sales, if they have ten people, it’s as if they have forty,” he added.

The company produces a suite of predictive dialers and notification systems, which can be used for an outbound sales force or even inbound for a large call center.

Looking at the product logically, Tehrani asked him why a buyer should choose his product over a competitor’s.

“We specialize in the on-premise space and believe you should own the software,” Henochowicz said. “Because of that [ownership], costs are tremendously lower with an ‘on-prem’ solution,” he added.

There’s also the added benefit that OPC’s software can “sit anywhere”, he said, “so this helps with remote workers.”

Henochowicz also talked a bit about his company’s incentive offering, the “flex-pay program,” which is not only cost efficient, but allows a call center “to add agents as you need to.” He went on to note that, “Our product is full-featured, but other solutions can be added to it.”

Tehrani and Henochowicz also talked about the predictive dialing industry in general, and where they see it going in the near-term. To view the full video and gain some further insights, check out the video below.