4 Fast Steps to Put a Price Tag on Ecosystem Services

Stop making excuses. Because this won’t cost money. Many business owners drag their feet on ecosystem valuation, because it sounds like, at the end of the day, they’ll end up having to pay for something that would otherwise be free. Who wants to do that? Sukdev states, “The only time when the internalization will really happen is when it hits policy level and everyone pays equally. So market competitiveness is not a major concern.” Ecosystem valuation is about taking a true-cost accounting of your business, recognizing which parts of what you produce are free and might not always be, and figuring out what the price would be to replace them. Suddenly, the cost of sustainable management practices seems a lot more affordable.