Papa John’s Launches “Pizza Family” Campaign Week of Super Bowl LI

Papa John’s unveils new logo featuring Team Members, pizza box, and
TV spots to support new brand campaign

February 02, 2017 09:00 AM Eastern Daylight Time

LOUISVILLE, Ky.--(EON: Enhanced Online News)--The Official Pizza Sponsor of the NFL and Super Bowl LI, Papa
John’s International, Inc. (NASDAQ:PZZA), is launching a new brand
campaign, “WE’RE MORE THAN A PIZZA COMPANY, WE’RE A PIZZA FAMILY,” the
week of Super Bowl LI (51), inviting Team Members, sports fans and pizza
lovers around the world to further engage with the brand and learn about
its history. An evolution of the BETTER INGREDIENTS. BETTER PIZZA.
promise, Papa John’s Pizza Family campaign highlights one of its most
important ingredients – its people.

“Super Bowl Sunday is our number one sales and delivery day, so it
seemed fitting to unveil our new ‘Pizza Family’ brand campaign ahead of
our biggest day of the year”

“Super Bowl Sunday is our number one sales and delivery day, so it
seemed fitting to unveil our new ‘Pizza Family’ brand campaign ahead of
our biggest day of the year,” said “Papa” John Schnatter, Founder,
Chairman, and CEO of Papa John’s International. “With the recent opening
of our 5,000th store location, it’s the right moment to
reflect on our success and to celebrate those who have made it happen –
from our pizza makers and delivery drivers to our trusted ingredient
suppliers and our loyal customers around the world – this is the Pizza
Family that makes it all possible.”

Onsite Super Bowl LI Activations

Papa John’s is kicking off the Pizza Family campaign in Houston at Super
Bowl LI by bringing to life the brand’s inspiring story of one man’s
dream to make a better pizza. From a broom closet to 5,000 stores
worldwide, Papa John’s has built more than a pizza company, they’ve
built a pizza family.

Today, Schnatter – joined by football legend and Papa John’s extended
family member, Archie Manning along with 2017 College Football Playoff
National Championship winning QB Deshaun Watson – will take fans back to
his very first pizza-making days at Mick’s Lounge with a dough toss and
pizza sampling. At NFLX, fans will face off against each other in Papa’s
Touchdown Trivia and test not only their NFL knowledge, but also Papa
John’s history. Winning teams will receive a free Papa John’s pizza and
those (18+) are entered to win a trip to Super Bowl LII, as well as fans
who use the hashtag #PizzaFamily on social media.

TV Creative

On Sunday, February 5, Papa John’s will air a 60-second TV ad on FOX,
just hours ahead of Super Bowl LI. In the ad, Schnatter, joined by Papa
John’s Team Members, tell the story of how the brand built its Pizza
Family. Additionally, Papa John’s is launching a new logo, which for the
first time in the brand’s history, features current Papa John’s Team
Members alongside “Papa” John Schnatter. The new logo will appear on a
redesigned pizza box and will maintain the signature red and black color
scheme.

Papa’s Halftime Heroes

As a part of the Pizza Family brand campaign, Schnatter will also
announce the launch of Papa John’s Halftime Heroes program, which
recognizes Team Members who go above and beyond to embody Papa John’s
core values. The inaugural winner for this year’s Halftime Heroes
program is Lance Tyler, the Florida-based delivery driver who made
national headlines during Hurricane Matthew when he verified the safety
and well-being of 87-year-old Claire Olsen after her grandson, Eric,
became concerned when he was unable to contact his grandmother for three
days.

Eric decided to order a Papa John’s pizza to his grandmother’s house
with special instructions for the delivery driver to call him upon
arrival. His plan worked. Lance delivered the pizza, checked on grandma,
and connected her to Eric. At this year’s Super Bowl, Papa John’s is
uniting Lance with Eric, giving Eric a chance to thank Lance in person
and giving both men the opportunity of lifetime to attend this year’s
game and experience the Pepsi Zero Sugar Halftime Show from the
sidelines. Experience more of Lance and Eric’s story at www.papajohnspizzafamily.com.

PAPA: The Story of Papa John’s Pizza

Schnatter further tells the story of building the Papa John’s Pizza
Family in his memoir, Papa: The Story of Papa John’s Pizza, which
recently released in hard cover and e-book formats and is available to
order at www.papajohns.com.
A portion of the proceeds from the book will be donated to the Papa
Fund, an internal resource available to help Papa John’s Team Members in
need.

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