Research

Maximizing the header bidding opportunity

July 15, 2016

By Marketing

Everyone is talking about header bidding, but exactly what is it, and why should you care?

Header bidding is a way for digital advertising sellers to add programmatic pipes directly into their ad servers. Used by sellers and app developers, this technology breaks through the limitations of the traditional ad server, and exposes every impression to a programmatic marketplace in order to obtain pricing information for the ad server.

In this ebook, we’ll take a deeper dive into why this technology evolved, how it works, how sellers and buyers can leverage it to maximize the most cutting-edge opportunities in digital advertising today, and how it can put them on a footing to rapidly adopt the innovations of tomorrow.