Women’s advocacy group UltraViolet and progressive advocacy group CREDO protested outside Google’s campus — just across the street from the Shoreline Amphitheater, where the I/O keynote speech is being held —Tuesday morning. They also will deliver a petition with more than 100,000 signatures to Google.

The two groups argue that when someone searches on Google for abortion services or on Google Maps for nearby abortion centers, crisis pregnancy centers often emerge at the top of the results. Crisis pregnancy centers are non-profit centers that aim to dissuade pregnant women from having abortions.

“Millions of women rely on Google for honest, accurate information to find legitimate reproductive health care facilities,” said UltraViolet co-founder Shaunna Thomas in a statement. “Google is complicit in luring vulnerable, pregnant women to anti-abortion centers posing as legitimate reproductive health clinics that deceive, lie to, and shame them out of abortions. By running sham abortion clinic ads and ignoring misleading results on Search and Maps, Google fuels this industry of deceit and puts women’s health and lives at risk.”

When reached for comment Tuesday, Google sent the following statement: “We strive for business results that are relevant, accurate and help users find what they’re looking for. At the same time, we have robust policies in place against misleading and misrepresentative ads. We actively enforce those policies.”

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Before the 10 a.m. keynote speech, protesters from UltraViolet and CREDO headed to Shoreline Amphitheater to enter the I/O conference to collect petition signatures.

At 9 p.m., the protesters will turn on a massive light projection in various locations around the Shoreline Amphitheater with the message “Google, stop lying to women. No to fake, anti-abortion clinics.”

In 2015, California enacted a law that forces anti-abortion crisis pregnancy centers to provide information about abortion, such as the availability of contraception and abortion and pre-natal care at affordable or free prices. The law is currently under review by the Supreme Court on whether it intrudes on First Amendment rights. Oakland and Santa Clara County submitted friend-of-the-court briefs supporting the law in March, according to SF Weekly.

Seung covers Apple and personal technology for the Bay Area News Group. He was previously a technology reporter for Newsweek and a weekly columnist for the San Francisco Examiner. Seung grew up in Los Angeles and graduated from UC Berkeley.

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