Nowadays, several businesses had been generating which conducts several services for the people. Starting from small enterprises to large scale enterprises, where in (SME) small – medium enterprise had the most numbers in terms of population. These businesses have their guidelines, goals, and objectives in creating their businesses. Some of these businesses are intended basically to earn a living and create their own better lives, and some are generated for the purpose of a great innovation. Regardless of the two, still a business could open job opportunities for those needy ones, but the thing is until when could that certain business survive the wrath of the growing competition? And for that simple matter I could suggest that better think more than twice in each milestone you take.The evolution of the technology is indeed too progressive; a massive part of developments today are most consisting of the technological developments. We could merely maximize the concept of developing it by simply aiming for the good of the others and not ourselves. To change the world; make it a better place; show a valuable meaning in all aspects; and sustain a better life for the people.Guy Kawasaki, a known venture capitalist had shared some talks regarding the concept of an ideal nature of the desired business, emphasizing the deal of making meaning on your company. To begin with, we were presented by a video of Guy Kawasaki entitled “The Art of the Start”, this video last for just (2) two minutes. Just two minutes of your life, but could even make a whole change out on the remaining ones. His practical lesson was about having or making meaning as the center of your desired business, which states that the business must be founded to change the world, to make the world a better place, to make meaning and make difference. Clearly, in starting up a business, you must aim for development and not for the money that it will return. Despite of having it as you love or interest, you must also consider the fact that it has been created to make innovations and change the world to make a more interesting one. Making meaning as the center of the business could promise a big difference, not only for the company but also for the world itself. He stated that “if you make meaning you would probably make money, but if you settle out to make money you would probably not make meaning and you won’t make money.” For money always comes next after the development. Let’s put this as an example: a cell phone, generally it was created to improve the quality of communications between several people. As they had said, there is always a meaning behind anything. Behind these highly evolved phones are the improvement of technology, communications and lifestyles. By these thing, people now can communicate wherever they maybe (as long as there is a signal of course), via this, people can now have their conversations without having it mailed or having it as a fax (which takes time compared to this phone that could send texts messages over the network.) see the results of innovation? Do you remember the story of Steve Jobs and Bill Gates? As I could remember, Steve Jobs had been always up to developing something new and Bill Gates was merely after the money that will be collected out of his projects. Steve Jobs who’s always up to a large innovation had started inventing and discovering specific things which made him popular and rich (see how money will come after you when you aim for the development and making a meaning on your business?) and In contrast, Bill Gates with his superb abilities had came up to the part of having the technology, had introduced it and had taken the fame of it. The fruit of Steve Jobs work had raised the era of technology, where in computers had started it evolution, making it more powerful and designed to conduct specific tasks for the people, giving them the ease of taking the difficult chores. And now, computers had been widely used for studies, works, and other things. People are craving for developments isn’t it? Make meaning and money will come, generally because if you make your developments, people will surely appreciate it and would surely grab the opportunity of having it. As you make your meaning and objectives in your company, you must also consider the keys of it. First is to have the increase of the quality of life, as you start generating your business, you must also consider on how it would help the people on their everyday living. It is about giving them the boost on the quality of their lives; giving them the ease out of their troubles; giving them the satisfactory on their needs. Is that what people are looking forward to? Yes it is! The next part is right a wrong. A wrong is still wrong regardless of the impact of it; it must be changed in order to see things clearly; it must be modified and prohibited to be tolerated for it to be useful as time goes by. You must find something wrong in this world, change it and be a part of its progress; to end those wrongs and change the world to a better place. For simple mistakes could lead to destruction, connecting it to the environment and business, failure to prevent and kill the mistake would lead to a chaos. In any problem there is always a solution, you must see through it, take a specific solution and make it as your own opportunity for development. And lastly is to prevent the end of something good, even if it is already settled for now, a business must still undergo to several operations and progressions to ensure that it will not come to an end. Continue the progress of the innovation and make some difference. Head start or a perfect start is one basis of having a good business. The development and innovation of the technologies had been conquering the market selling different goods and services. Ensuring the costumers higher satisfactory rates for the item or service she or he had brought. The innovation and evolution of the technology had ensured us the quality of a better life among the people. Anyway, who is Guy Kawasaki? (a brief introduction for Guys Kawasaki, taken from his page / blog site). He is one of the famous venture capitalists. He has been famous for his good books that give lots of meanings. Guy Kawasaki is a managing director of Garage Technology Ventures; it is an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start (where in we had been discussing about), Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. His books are ideal for those who had been starting businesses, for them to be inspired and to have a path to f He was born in Honolulu, Hawaii in 1954. His family lived in a tough part of Honolulu called “Kalihi Valley”. He attended Iolani School where he graduated in 1972. Currently, he is founding partner at Garage and co-founder of Alltopollow. Anyone who likes to have the same or somehow at most of his achievements, just visit his page, here is a provided link for the benefits of the readers:http://www.guykawasaki.com/ As we were tackling the self mastery phase of the SEED structure, I had remembered that we were task to have a unique business’s proposal. Relating it to this topic, we were task to have a unique proposal to help on the progress of the technology, for us to generate some kind of idea which would help the innovation. (I think, somehow a part of it had been intended to generate several innovations) How to change the world and make things happen? Let break it down to pieces. To change the world you must start by improving the quality of the people’s life; and to improve the quality of life, we must start in innovating the technologies. There, we had our first and the base of all happenings. We had to start by developing our technologies; through this we can secure people the ease of almost everything. For example, through technology, all the stuffs (whether a food or a service) had become instant (instant coffee, instant noodles, and etc.). And because of this, we had been given the opportunity to stand along the development of technology without any constrains. People had started to crave for more development, for they had seen the improvements in their lifestyle which later on will result in a much more progressed environment, thus making a big change to the whole world. Here are some of the talks that Mr. Guy Kawasaki had introduced: Innovation and product development (were in he lay out the strategic steps to create new products and services, for the starting companies to have their lead on their new standards and innovations. To aim changes for a better world) – we should not focus on the technology we already have (we could just support it in its progress to prevent it from falling apart) but instead put a big effort on those things we don’t have, to make things happen and contribute in the side of technology. Entrepreneurship (in which he provides the fundamental knowledge needed to start a new organization). Intrapreneurship (illustrates the benefits of treating every company as a startup. Were in he challenged the managers to show out their capabilities and skills). And etc. As you could notice, his books were always about the innovations and for the benefits of other and not for the money that it would pay him for his works. To have this kind of mind set is more likely to become a hero on technologies. If all managers had this kind of mind set, the technology would prosper more and more people would surely benefit on it. Isn’t it? The competition in the field of technopreneurship had opened a path to showcase different technologies. Inventors were forced to develop specific gadgets to stay in the role and cope up to the fast changing environment. With this, in a year or later, technology will have a big boom and in each development it will undergo, people will be served with several services. There are several technology in this country that are extremely fascinating and amazing, all of those technology is being studied to prosper it and make changes on it basing on the services that it could / would give. But despite of this, several wrongs are noticeable and should be treated properly, to make use of it and to make changes on it. As the class has ended, we were tasked to share different ideas that we had generated out of those studies or discussion and that certain video clip. We had shared all that we had understood including the importance of giving a meaning to a business (not just in businesses but also to make meaning in all that we do, to be meaningful for short). Giving a meaning to the business is like giving a quality on the services and products that they will offer, contributing in the fast changing environment of the technology. (To summarize it)… The main idea of this article is about making meaning on your businesses, it is like an art for a good start. Making meaning will eventually show developments and gradually make money. Making money is not the main course a business should have, for it will not generate anything besides of money. Mr. Guy Kawasaki had been stressing out that we should aim for the development of the technology, as future technopreneurs (maybe) if given a chance to be engaged in such business, we should choose the development over the fame. We should give people the chance to make themselves feeling comfortable by enhancing the trends of technology.That all folks, watch out for more!

Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. He was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.Venture capital is financial capital provided to early-stage, high-potential, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries. A venture capitalist is an investment firm that makes venture investments, and these venture capitalists are expected to bring managerial and technical expertise as well as capital to their investments. A venture capital fund refers to a pooled investment vehicle that primarily invests the financial capital of third-party investors in enterprises that are too risky for the standard capital markets or bank loans. Venture capital firms typically comprise small teams with technology backgrounds or those with business training or deep industry experience.Making meaning means to make money. If there is no meaning there will be no money. There will be no income. Nowadays, it is very hard to make money because of economy crisis but if you have strong fillings that you will raise up your business company in the industry then, you should be more patient and more productive. Guy Kawasaki tells why he believes in the power of enterprise to make the world better.

Make a meaning. It means that Meaning is not about money, power, or status. It's not even about creating a fun place to work. Among the meanings of "meaning" are to· Make the world a better place.· Increase the quality of life.· Right a wrong.· Prevent the end of something good.Goals such as these are a tremendous advantage as you travel down the difficult path ahead. If you answer this question in the negative, you may still be successful, but it will be harder to become so because making meaning is the most powerful motivator.In making the world a better place to live. Technology has greatly improved as time is passing by. People are continually working in order to develop useful products, in which facilitate our lives. Even though some people say that technology has lessened our lives’ quality, but I think that it has made the world a better place to live. Technology provides to us a better knowledge, faster ways of locomotion and communication. Hmmmmm. . . The computer is one important feature from technology, which is very used by people in order to increase their knowledge. Books are no longer the main way to improve the understanding of a specific matter. Most of the Universities are acquiring more and more computers to facilitate the student's life, and to provide faster information. Students are using a lot more the Internet, which gives to them the right information.I totally agree it is true that technology has made the world a better place to live. Because technology can help people to live a longer life. Technology improve the environment in which people living in. for an example, thousands of thousands of years ago people lived in caves, right? which are cold in winter and hot in summer. With the used of an Architectural technology, people build up houses, skyscrapers and etc... Living in them, people enjoy the comfortable lives without worrying about the whether it is hot, cold or rainy. But today? There are no people who lives in caves, some people live in houses, some of them lives in apartments. Technology today has brought our lives more and more convenience. For instance, many people like music, classic music or pop music. Before, people must go to the theater whenever he wanted to hear a song. But today, by using great technologies, such as iPods and MP3s are supplied for the music fans. Then they can enjoy their favorite songs anywhere and anytime.But the most important to make the world a better place is your attitude towards to your employees to be nice to them, to your fellowmen, friends and love ones. Love them as you love yourself because there are your key and inspiration to reach your goals.Increase the quality of life. It means that more people will be productive. if you want to be more productive then, you have to recognize this fact and deal with it. First, you have to make the best of each kind of time. And second, you have to try to make your time higher-quality. We all know that Technology has become a part of our lives and because of the technology there are many people today who improves their productivity. Because people believe that contribution technology has made to modern life improve the quality of life in different aspects. That contribution of technology has made to modern life has been really positive and help to improve the quality of human lives. But not only the daily live is benefited by an advance of technology, there are other fields like in medicine. Thanks to advances in technology, many diseases before was the cause of massive death, but with the advances in technology, scientific and doctors find different vaccines to help people be healthier. Aside from medicine it has also in education because technology helps students in their learning. Example is the computer; Computers are another example of contribution that technology made to educational field. The use of well equipped computer lab is truly helpful for students because they have the chance to learn computer skills that are very important in almost all the work environments. Nowadays, teachers can find information they can use in their daily lessons. For instance, in a math class, teachers can use updated statistical information finding in computers (by just a click), and they can infuse these information into a lesson, making the lesson related with real life situations for students. Now I know that there are many people today are more productive because of technology. Right a wrong. Meaning, you should fix those wrong to be right. If you see that there are something wrong in your company then, check it and fix it right away before that something wrong will become a huge problem to your company. Because if you let that problem to become huge, it will ruin your company. But it is very important to understand what kind and how to solve that problem and that will be the time that you should have a meeting to discuss what will you do to solve that kind of problem. You should find those possible solutions to solve for that problem. You and your members should create a range of possible solutions from which you can subsequently select the best. It is also good if you will solve it as a group because it is more effective than an individual. You will have a greater output simply because of the number of people involved, each with differing experience, knowledge, points of view and values, a larger number and variety of ideas for solving a problem can be produced. The exchange of ideas can act as a stimulus to the imagination, encouraging individuals to explore ideas they would not otherwise consider. In solving a company problem it could reduced bias because sharing responsibility of a group in arriving at decisions can. encourage individuals to explore seemingly unrealistic ideas and to challenge accepted ways of doing things. Individual biases and prejudices can be challenged by the group, forcing the individual to recognize them. Group pressure can also encourage individuals to accept that change is needed. It can also increase risk taking because sharing responsibility makes individuals more willing to take risks just to make sure that that problem will be solve and the discussion of different points of view also helps the group to be more realistic in assessing the risks associated with particular courses of action. It can also improve communication it is because when people who are affected by that problem or who will be involved in implementation are involved in finding a solution for that kind of problem, they will know how and why that particular solution was chosen. And also, people with knowledge relevant to the problem can communicate that knowledge directly if they participate in solving the problem.Lastly is to prevent the end of something good. It means that don’t settle because when you settle, you chooses the weakness. Don't settle for the best of the worst. Keep looking. Don't settle for something that's barely okay. Push to make it better. Don't settle for average work from others when exceptional is needed. And don't settle for delivering well when you're capable of better. Expect more from yourself. Then expect more from others because other people who are winning at working know when good is not good enough. They understand that quality work is not an accident. It's a deliberate focus that starts with high personal standards. People who are winning at working don't settle for mediocre. Not in others. And not for themselves. But the most important is to be more innovative because innovation is the best way to grow and the appropriate goal of innovation is evoking a meaningful experience. Making Meaning gives companies a road map to organize themselves in a new way in order to innovate.Meaning is what we all use to make sense of our world. It is what gives us a sense that our lives have value. Meaning is our understanding of how the world works. It transcends, and at the same time captures, those things such as emotion, status, lifestyle and values.A lot of things get in the way of meaning. People build things because they can and because of the technology. We become captivated by the feelings we have and that can get in the way. Companies make decisions based on price and miss the opportunity to increase value. Function and delivery. Building a poor customer experience. All these get in the way of creating meaning.It’s the norm in business to define improving functionality, efficiency or profit margin as the path to creating value. But, if you’re focused on your own definition of meaning rather than the customer’s you miss the opportunity to do more. It’s the customer’s definition of meaning that counts. Once defined, the customer does the lion’s share of the work in making a meaningful experience.Meaning must be discover through a carefully designed process rooted in customer understanding. Think the trends if it is increasing, customers are demanding that business provide meaning, not simply through great jobs but by creating meaningful experiences in the marketplace.Meaning can be achieved in any industry. Where it is most relevant in any categories that are most competitive. The most effective way to compete is to evoke meaning. Method does what everyone else in the category does, but it provides these attributes within a context of meaning that connects with its customers’ desire for an experience of oneness and harmony. It has transformed cleaning from hard work to a joy and overcome the perception that environmentally sound household cleaners are too weak to be effective.Making meaning is not tactical its strategic. It’s not added at an end point but rather is the goal of a strategic development process. Making a meaning is very important to your company and in the industry of technopreneurship.

My reflection/learnings/thought on the video clip of Guy Kawasaki:MAKE Meaning

After we had chance to witness the short video of Guy Kawasaki last week, we have learned and be knowledgeable on some tips he had talk over. His video is in titled “The Art of Start”. In fact, I found some information about this brilliant guy when I had searched and read various articles in the internet. I really amazed of what Guy Kawasaki grasp and conquer of what he had know. Now it’s my turn to introduce to you all about this proficient and expert in the field of trade and industry. Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. That’s how he breaks out and bliss of writing, speaking, and consulting. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. That’s how Guy is wonderful and incredible. According to his personal blog, he was born at Honolulu Hawaii at 1954. His family lived in Kalihi Valley. They weren’t rich, but he never felt poor-because his mother and father made sacrifices for his sister and himself. Guy Kawasaki’s mother was a housewife, and his father was, at various times, a fireman, real estate broker, state senator, and government official. In point of fact, his first worked for a fine-jewelry manufacturer called Nova Stylings; and his first real job was literally counting diamonds. He learned how to sell at that time. The jewelry business is the toughest business he ever encountered. Go back to our preeminent topic, “The Art of Start” focus on making meaning, not money. This means that in building a business, a technopreneur or an entrepreneur must consider first and think about on founding importance and value of that business to the good of people. . since we are dreaming for utilizing our own business, it is also important and necessary that we acquire the proper mindset of an entrepreneur. And this includes having the right reasons for starting a company. Part from that video he stressed out that “if you make meaning, you will probably make money. But if you set out to make money, you will probably not make meaning and you won’t make money”.Think first on how this enterprise will help to succeed then after how this will gain money. If your vision for your company is to grow it just to flip it to a large company or to take it public and cash out, "you're doomed". Kawasaki shared in the video. Kawasaki says that great companies are built around three kinds of meaning:

1. Increase the quality of life.In this factor, it can bring changing world to have productive and in progress life for all the people. Make people more productive or their lives easier or more enjoyable. From Wikipedia, it is used to evaluate the general well-being of individuals and societies. The term is used in a wide range of contexts, including the fields of international development, healthcare, and politics. Quality of life should not be confused with the concept of standard of living, which is based primarily on income. Instead, standard indicators of the quality of life include not only wealth and employment, but also the built environment, physical and mental health, education, recreation and leisure time, and social belonging. The definition of quality of life is different for everyone. The main thing that determines quality of life is our ability to enjoy all that life has to offer. For instance, the ability to walk, talk, see and feel all contributes to our overall quality of life. A quality life is a life full of meaning and purpose. A high-quality life is also a life of freedom from tyranny. Having the ability to make choices about what you want to do with your time, your belief and what you buy shape your quality of life. People who have lived under oppressive governments are generally unhappy because their quality of life is compromised. That’s how great in increasing the quality of life. In fact, reliable site said that quality of life comprises of good characteristics such as:

• Good Health. I think if you are mentally and physically healthy you are in a good health. Good health helps a productive and happy life. F all the members of family are healthy then they can do fun and exciting things like having family bonding and more. Good health reflects from what’s inside. The attitudes of healthy person are naturally more positive and can accomplish more goals in life.

• Stability. This is a condition of being stable. In mental or psychologically firmness. This is another important factor of quality of life. When you and everybody is stable we can make better decisions about life and for the future. Children who are raised in stable homes generally thrive, and adults who strive to provide stability often fare much better in life. When we're more stable, we tend to be more responsible and have a sense of purpose. Sometimes life circumstances make it difficult to be stable, but the deciding factor is how you handle the situation. You can either make it worse or use it as a learning experience to grow.

• Happiness. Being happy makes the worlds go round. Yes! This is true. In my opinion, being happy is what people should be feel living in his own existence. To be satisfied is happy. If you are satisfy of what you have, in spite of many struggles facing. Money doesn’t count and can’t buy happiness of people. There are instances like some little girls are trained early on to seek their prince charming and live happily ever after. Just what I did when I was a kid. However, this fantasy can cause some people to grow up having unrealistic expectations. Some people who dream to achieve their goals expect much of that certain thing to happen even if possible. Happiness is a mind-set, as is unhappiness. You can always take a difficult situation and turn it into something positive. No one else can make you happy. Seeking happiness from material things or people will leave you disappointed in the end. Having the right attitude and doing things to improve your quality of life will ultimately make you happy. Thus, happiness is one of the best factors of good quality of life.

• Meaning. People should have the motivation in their life. People who have meaning in their life have a very high quality of life. You should consider the right meaning of your life meaning to stand and live the meaning. Meaning brings purpose and a reason to live. Most people achieve this need by helping to improve the lives of other people. Giving and sharing time with friends, loved ones or even strangers can bring great purpose in life. Having children and teaching them to have values and good ethics can provide a great deal of meaning. For some people, having God in their life provides them with great meaning. If you didn’t have that meaning yet, then life has many chances to build it right.

• Relationship. People should the good relationship towards other people. Especially in their family and friends. Spending time and enjoying the company of family and friends can help take care of our natural social needs. Not just towards other people but most especially we as human beings are very complex biological to the great creature – God. We nurture and inspire people with positive emotions and encouragement from each other. Spending an evening with friends having a good meal, games and a few good laughs can cause serotonin levels to increase. Serotonin is the hormone that helps us to feel happy and adds to quality of life. There is a saying that said “live life to the fullest”, but this is not necessary to live life with all the happiness in life. Just like gimmick with friends and soon. Its about living your life in God’s will. Keep it up!

2. Right a wrong. A variant on the above. Be a part of the solution, not a part of the problem. A technopreneur must be a problem solver and love to take risk. In spite of all difficulties he/she may encounter, he/she must be brave enough in facing and make plan to work on things well.

3. Prevent the end of something good. Preserve something classic or historical. Save the whales. This simple means that a technopreneur should cultivate his reasonable motivation on the success of his business.According to a site, Guy Kawasaki love to speak to people who want to change the world. He considers himself a better speaker than a writer, and better writer than a doer. This means he loves to direct and influence people through his words. As a matter of fact, he is very comfortable with large number of audiences, and two things separate from the speakers. He says:I am a business person who happens to speak. I am not a “professional speaker,” a “motivational speaker,” or a “guru.” (I wish I was a professional athlete who turned to speaking, but I’m not that either.)I customize each speech for the audience. I need at least one face-to-face or telephonic meeting before the event to make this work. A good speech requires understanding your business.From that video Guy Kawasaki inspired and feed us to think beyond our limits in the field of business. Considering the fact that making meaning should be in the first list to think of. In that way, making meaning makes money out of it. Being a technopreneur is never that easy to achieve. Thus learning that skills and such expertise is a process. Even though a technopreneur get failures in many times, what’s more important is to stand in your own feet and have more courage to ponder the right formulas of a technopreneur. As a matter of fact, Guy Kawasaki shared his tips. It said that, “entrepreneurship is a parallel process, not serial. Don’t expect to formulate an idea, get funding, build, get customers, get paid. It’s a repeat process and many tasks run along side each other. You have to be willing to “grind it out”. It is continuous process learning those heavy tasks. I just wonder how this proficient Guy Kawasaki brought his capacity in helping to develop the Apple. Where Apple Company has always been about building “cool stuff”. I myself still didn’t have the courage and expertise to this field; however, believing to my self is one of the key to be line up my name in with famous and most deemed people internationally. At this time, I haven’t yet the idea of what business to build if I am going to be a technopreneur someday. There is a good business ethics to ponder and push through. It comprises of trustworthiness, impartiality, openness, respectfulness, compliance and community involvement. These must not only to learn but all of these should be applying in daily life. Developing a strong base of values and ethics in your business can help you build a positive reputation and present an image of integrity. But, the principles you follow in your business can also be followed in your day-to-day life and have very positive results. Your customer is whom who bring positive response in your good company. It’s up to you on how to handle things right. Building my own future is my goal why I am sending to school and have good grades. Indeed, Guy, who is known to be humble and approachable, had no hesitation in stating that he doesn’t consider himself a visionary, but has always been willing to just “grind it out“. Two thumbs up for Mr. Kawasaki!

we were tasked to share different ideas that we had generated out of those studies or discussion and that certain video clip. We had shared all that we had understood including the importance of giving a meaning to a business.

As Guy Kawasaki said: “If the two most popular words in your business partner & strategic partner, & has become a verb & is used into describe strategic decisions & activities that have no meaning,” … It is time for a reality check is. For nearly three decades, Kawasaki has earned a reputation as an entrepreneur, venture capitalist & disrespectful expert. his 2004 bestseller “The art of the early, became the most famous Bible for little businesses. And in his blog is still one of the fifty most popular in the world. Well, Kawasaki has his best wit, wisdom & Book Reviews compiled against the actual form At your fingertips. From competition into customer service, innovation in marketing, he shows readers how into ignore the practical methods & madness in compliance sense. He explains, for example: • How into get a standing ovation • Art • conversation • How into create a community • The top ten is an entrepreneur Everything you ever wanted into know about a job in Silicon Valley, but do never never know who into ask provocative, useful, & very funny, this “No Bull shiitake “book will show you why readers all over the world love Guy Kawasaki.

Do I want to make meaning?

Meaning is not about money, power, or prestige. It's not even about creating a fun place to work. Among the meanings of "meaning" are to

* Make the world a better place. * Increase the quality of life. * Right a terrible wrong. * Prevent the end of something good.

Goals such as these are a tremendous advantage as you travel down the difficult path ahead. If you answer this question in the negative, you may still be successful, but it will be harder to become so because making meaning is the most powerful motivator there is. It's taken me twenty years to come to this understanding.In 1983, when I started in the Macintosh Division of Apple Computer, beating IBM was our reason for existence. We wanted to send IBM back to the typewriter business holding its Selectric typewriter balls. In 1987, our reason for existence became beating Windows and Microsoft. We wanted to crush Microsoft and force Bill Gates to get a job flipping fish at the Pike Place Market.In 2004, I am a managing director in an early-stage venture capital firm called Garage Technology Ventures. I want to enable people to create great products, build great companies, and change the world.The causation of great organizations is the desire to make meaning. Having that desire doesn't guarantee that you'll succeed, but it does mean that if you fail, at least you failed doing something worthwhile. t is in this environment that Guy Kawasaki earned his chops as an entrepreneur. The former Apple evangelist, venture capitalist and founder of Internet ventures Truemors and Alltop, has distilled decades of experience in his latest book, Reality Check, and does it in a way that is both informative and entertaining. The book is thick but you won’t find filler or superfluous content. The chapters are short and focused on very specific business topics, from how to send effective email, to how to deliver a presentation, to how to prepare an effective business plan, to how to make a pitch. They are often written in a list-of-top-tips format that makes identifying the main takeaways easy. Also, since each chapter deals with a specific topic, you can read them in the order you want at any time. Guy also enlisted the help of top experts to write some of the chapters, like Penelope Trunk on career advice or Garr Reynolds on presentation design, so you’ll be learning from the best. If you’ve already read Guy’s other books or his blog, you may find some of the material repeated. However, the value of Reality Check is in the way the content has been organized and summarized, and enhanced with new material to form a cohesive volume that covers virtually every aspect of running a business.If you want to be successful in the business world, either as an entrepreneur or as an employee, this book will definitely give you an edge. Highly recommended. The causation of great organizations is the desire to make meaning. Having that desire doesn't guarantee that you'll succeed, but it does mean that if you fail, at least you failed doing something worthwhile. t is in this environment that Guy Kawasaki earned his chops as an entrepreneur. The former Apple evangelist, venture capitalist and founder of Internet ventures Truemors and Alltop, has distilled decades of experience in his latest book, Reality Check, and does it in a way that is both informative and entertaining. The book is thick but you won’t find filler or superfluous content. The chapters are short and focused on very specific business topics, from how to send effective email, to how to deliver a presentation, to how to prepare an effective business plan, to how to make a pitch. They are often written in a list-of-top-tips format that makes identifying the main takeaways easy. Also, since each chapter deals with a specific topic, you can read them in the order you want at any time. Guy also enlisted the help of top experts to write some of the chapters, like Penelope Trunk on career advice or Garr Reynolds on presentation design, so you’ll be learning from the best. If you’ve already read Guy’s other books or his blog, you may find some of the material repeated. However, the value of Reality Check is in the way the content has been organized and summarized, and enhanced with new material to form a cohesive volume that covers virtually every aspect of running a business.If you want to be successful in the business world, either as an entrepreneur or as an employee, this book will definitely give you an edge. Highly recommended. By contrast, the book’s beginning is pretty slow and generic. Then the first substantive section, on getting cash from VCs and the lies everyone tells in the process is at turns amusing, rehashed from his blog, and lame. It shows Guy’s cynical side looking for cheap controversy-induced links, imho, and altogether was not very valuable.This is particularly true of his semi-facetious “VCAptitude Test (VCAT).” To wit: Inaddressing young grads who want to get into the venture capital world, he writes: “When you’re young, you should work eighty hours a week… You should not sit in board meetings listening to an entrepreneur explain why he missed his numbers while you read email on a Blackberry and spew intermittently spew forth such gems like, ‘You should partner with Myspace; I can also introduce you to a few of the losers in our portfolio.’”First of all, working eighty hours a week is a terrible idea. I’ve seen my cousin’s go in to the office after dinner, leaving for work around 10:30 PM and working till 1AM – on a Friday night. Others I know have had nervous breakdowns and broken marriages.Second, it’s arrogant to think that young folks – and especially of the MBA type he rags on repeatedly – can’t give intelligent advice. An acquaintance at school – who’s getting their MBA – taught me more by being a mensch for two hours than Guy’s entire book did. And with Kawasaki’s experience at Nova Stylings, you’d think he’d know about being a mensch.Finally, the book has an enjoyable dose of humour. Some terrible things you shouldn’t do in life include drugs, violence and buying an IBM PC. Another at the expense of MBAs was quite funny – but that’s gentle mockery as opposed to the serious scorn found elsewhere in Reality Check.Guy’s text’s greatest value is to those people who are ambitious and have yet to do much reading or gain much experience doing business. However, most entrepreneurs with under, say, 15 years experience, can learn a variety of things from the book and will likely find it a valuable reference. While some of Guy’s book rehashes his blog or material you can find online and in other books – the tips on selling come to mind – it’s also got numerous valuable original sections plus generous interviews with brilliant minds in various fields, including branding, psychology, influence, management, social entrepreneurship (doing business primarily for good, rather than primarily for dollars) etc. Reality Check is a great book, well worth buying and reading. First of all, working eighty hours a week is a terrible idea. I’ve seen my cousin’s go in to the office after dinner, leaving for work around 10:30 PM and working till 1AM – on a Friday night. Others I know have had nervous breakdowns and broken marriages.Second, it’s arrogant to think that young folks – and especially of the MBA type he rags on repeatedly – can’t give intelligent advice. An acquaintance at school – who’s getting their MBA – taught me more by being a mensch for two hours than Guy’s entire book did. And with Kawasaki’s experience at Nova Stylings, you’d think he’d know about being a mensch.Finally, the book has an enjoyable dose of humour. Some terrible things you shouldn’t do in life include drugs, violence and buying an IBM PC. Another at the expense of MBAs was quite funny – but that’s gentle mockery as opposed to the serious scorn found elsewhere in Reality Check.Guy’s text’s greatest value is to those people who are ambitious and have yet to do much reading or gain much experience doing business. However, most entrepreneurs with under, say, 15 years experience, can learn a variety of things from the book and will likely find it a valuable reference. While some of Guy’s book rehashes his blog or material you can find online and in other books – the tips on selling come to mind – it’s also got numerous valuable original sections plus generous interviews with brilliant minds in various fields, including branding, psychology, influence, management, social entrepreneurship (doing business primarily for good, rather than primarily for dollars) etc. Reality Check is a great book, well worth buying and reading. The former Apple evangelist, venture capitalist and founder of Internet ventures Truemors and Alltop, has distilled decades of experience in his latest book, Reality Check, and does it in a way that is both informative and entertaining. The book is thick but you won’t find filler or superfluous content. The chapters are short and focused on very specific business topics, from how to send effective email, to how to deliver a presentation, to how to prepare an effective business plan, to how to make a pitch. They are often written in a list-of-top-tips format that makes identifying the main takeaways easy. Also, since each chapter deals with a specific topic, you can read them in the order you want at any time. Guy also enlisted the help of top experts to write some of the chapters, like Penelope Trunk on career advice or Garr Reynolds on presentation design, so you’ll be learning from the best. If you’ve already read Guy’s other books or his blog, you may find some of the material repeated. However, the value of Reality Check is in the way the content has been organized and summarized, and enhanced with new material to form a cohesive volume that covers virtually every aspect of running a business.If you want to be successful in the business world, either as an entrepreneur or as an employee, this book will definitely give you an edge. Highly recommended. The causation of great organizations is the desire to make meaning. Having that desire doesn't guarantee that you'll succeed, but it does mean that if you fail, at least you failed doing something worthwhile. The chapters are short and focused on very specific business topics, from how to send effective email, to how to deliver a presentation, to how to prepare an effective business plan, to how to make a pitch. They are often written in a list-of-top-tips format that makes identifying the main takeaways easy. Also, since each chapter deals with a specific topic, you can read them in the order you want at any time. Guy also enlisted the help of top experts to write some of the chapters, like Penelope Trunk on career advice or Garr Reynolds on presentation design, so you’ll be learning from the best. If you’ve already read Guy’s other books or his blog, you may find some of the material repeated. However, the value of Reality Check is in the way the content has been organized and summarized, and enhanced with new material to form a cohesive volume that covers virtually every aspect of running a business.If you want to be successful in the business world, either as an entrepreneur or as an employee, this book will definitely give you an edge. Highly recommended. The causation of great organizations is the desire to make meaning. Having that desire doesn't guarantee that you'll succeed, but it does mean that if you fail, at least you failed doing something worthwhile.

* Make the world a better place.* Increase the quality of life.* Right a terrible wrong.* Prevent the end of something good.

His practical lesson was about having or making meaning as the center of your desired business, which states that the business must be founded to change the world, to make the world a better place, to make meaning and make difference. Clearly, in starting up a business, you must aim for development and not for the money that it will return. Despite of having it as you love or interest, you must also consider the fact that it has been created to make innovations and change the world to make a more interesting one. Making meaning as the center of the business could promise a big difference, not only for the company but also for the world itself. He stated that “if you make meaning you would probably make money, but if you settle out to make money you would probably not make meaning and you won’t make money.” For money always comes next after the development.

Reality Check is Guy’s all-in-one guide for starting and operating great organizations — ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates and expands the best entries from his blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing “bozo explosions,” including but not limited to (i) the art of getting the attention of investors, (ii) the 10/20/30 rule of pitching and (iii) how to get a standing ovation. Reality Check: The Irreverent Guide to outsmarting, outmanaging, and outmarketing your competition by Guy Kawasaki (on Amazon) is your book if you’ve been bitten by the startup bug and you’re dreaming of making it as an entrepreneur. The books goes deep on — how to raise money, how to build a team, how to sell, how to schmooze, how to make presentations, how to influence people and make them believe in you. Well said in the book, “to join a startup, to leave a Microsoft, you have to be fundamentally unhappy with the way things are and unrealistic enough to believe the world can change.” The book and the ideology isn’t for people who are happy working for mega corps with their mortgage, insurances paid in time, paycheck that comes in regularly and not willing to take risk and who are not hungry, are smart enough to not dilute those luxuries. There were many re-freshed ideas and reality checks — “the shortcuts you have to take and the problems you couldn’t anticipate when building version 1.0 of your product always mean you’ll have to rebuild some of it in version 2.0 or 3.0.” The chapter on the Art of Executive Summary reminds me that MBAs are taught to be employees and not employers or co-founders of startups (if they’re, they’re very rare and far in between) — “most venture capitalists want to invest in hardcore engineers, not overhead — also known as MBAs. The MBAs come later, so focus on engineering and sales experience, because in the beginning, all you need is someone to make a product and someone to sell it.” Of course, the famous 10/20/30 rule of presentation, be it powerpoint or keynote, is well emphasized. So, it is 10 slides + 1 that contains your contact information, 20 minutes of presentation and 30-point font. This is particularly useful while pitching for your curve-jumping, paradigm-shifting, patent-pending idea and technology. Now I know that there are many people today are more productive because of technology.Right a wrong. Meaning, you should fix those wrong to be right. If you see that there are something wrong in your company then, check it and fix it right away before that something wrong will become a huge problem to your company. Because if you let that problem to become huge, it will ruin your company. But it is very important to understand what kind and how to solve that problem and that will be the time that you should have a meeting to discuss what will you do to solve that kind of problem. You should find those possible solutions to solve for that problem. You and your members should create a range of possible solutions from which you can subsequently select the best. It is also good if you will solve it as a group because it is more effective than an individual. You will have a greater output simply because of the number of people involved, each with differing experience, knowledge, points of view and values, a larger number and variety of ideas for solving a problem can be produced. The exchange of ideas can act as a stimulus to the imagination, encouraging individuals to explore ideas they would not otherwise consider. In solving a company problem it could reduced bias because sharing responsibility of a group in arriving at decisions can. encourage individuals to explore seemingly unrealistic ideas and to challenge accepted ways of doing things. Individual biases and prejudices can be challenged by the group, forcing the individual to recognize them. Group pressure can also encourage individuals to accept that change is needed. It can also increase risk taking because sharing responsibility makes individuals more willing to take risks just to make sure that that problem will be solve and the discussion of different points of view also helps the group to be more realistic in assessing the risks associated with particular courses of action. It can also improve communication it is because when people who are affected by that problem or who will be involved in implementation are involved in finding a solution for that kind of problem, they will know how and why that particular solution was chosen. And also, people with knowledge relevant to the problem can communicate that knowledge directly if they participate in solving the problem. It is also good if you will solve it as a group because it is more effective than an individual. You will have a greater output simply because of the number of people involved, each with differing experience, knowledge, points of view and values, a larger number and variety of ideas for solving a problem can be produced. The exchange of ideas can act as a stimulus to the imagination, encouraging individuals to explore ideas they would not otherwise consider. In solving a company problem it could reduced bias because sharing responsibility of a group in arriving at decisions can. encourage individuals to explore seemingly unrealistic ideas and to challenge accepted ways of doing things. Individual biases and prejudices can be challenged by the group, forcing the individual to recognize them. Group pressure can also encourage individuals to accept that change is needed. It can also increase risk taking because sharing responsibility makes individuals more willing to take risks just to make sure that that problem will be solve and the discussion of different points of view also helps the group to be more realistic in assessing the risks associated with particular courses of action. It can also improve communication it is because when people who are affected by that problem or who will be involved in implementation are involved in finding a solution for that kind of problem, they will know how and why that particular solution was chosen. And also, people with knowledge relevant to the problem can communicate that knowledge directly if they participate in solving the problem. It is also good if you will solve it as a group because it is more effective than an individual. You will have a greater output simply because of the number of people involved, each with differing experience, knowledge, points of view and values, a larger number and variety of ideas for solving a problem can be produced. The exchange of ideas can act as a stimulus to the imagination, encouraging individuals to explore ideas they would not otherwise consider. In solving a company problem it could reduced bias because sharing responsibility of a group in arriving at decisions can. encourage individuals to explore seemingly unrealistic ideas and to challenge accepted ways of doing things. Individual biases and prejudices can be challenged by the group, forcing the individual to recognize them. Group pressure can also encourage individuals to accept that change is needed. It can also increase risk taking because sharing responsibility makes individuals more willing to take risks just to make sure that that problem will be solve and the discussion of different points of view also helps the group to be more realistic in assessing the risks associated with particular courses of action. It can also improve communication it is because when people who are affected by that problem or who will be involved in implementation are involved in finding a solution for that kind of problem, they will know how and why that particular solution was chosen. And also, people with knowledge relevant to the problem can communicate that knowledge directly if they participate in solving the problem. Guy’s text’s greatest value is to those people who are ambitious and have yet to do much reading or gain much experience doing business. However, most entrepreneurs with under, say, 15 years experience, can learn a variety of things from the book and will likely find it a valuable reference. While some of Guy’s book rehashes his blog or material you can find online and in other books – the tips on selling come to mind – it’s also got numerous valuable original sections plus generous interviews with brilliant minds in various fields, including branding, psychology, influence, management, social entrepreneurship (doing business primarily for good, rather than primarily for dollars) etc. Reality Check is a great book, well worth buying and reading. First of all, working eighty hours a week is a terrible idea. I’ve seen my cousin’s go in to the office after dinner, leaving for work around 10:30 PM and working till 1AM – on a Friday night. Others I know have had nervous breakdowns and broken marriages.Second, it’s arrogant to think that young folks – and especially of the MBA type he rags on repeatedly – can’t give intelligent advice. An acquaintance at school – who’s getting their MBA – taught me more by being a mensch for two hours than Guy’s entire book did. And with Kawasaki’s experience at Nova Stylings, you’d think he’d know about being a mensch.Finally, the book has an enjoyable dose of humour. Some terrible things you shouldn’t do in life include drugs, violence and buying an IBM PC. Another at the expense of MBAs was quite funny – but that’s gentle mockery as opposed to the serious scorn found elsewhere in Reality Check.Guy’s text’s greatest value is to those people who are ambitious and have yet to do much reading or gain much experience doing business. However, most entrepreneurs with under, say, 15 years experience, can learn a variety of things from the book and will likely find it a valuable reference. While some of Guy’s book rehashes his blog or material you can find online and in other books – the tips on selling come to mind – it’s also got numerous valuable original sections plus generous interviews with brilliant minds in various fields, including branding, psychology, influence, management, social entrepreneurship (doing business primarily for good, rather than primarily for dollars) etc. Reality Check is a great book, well worth buying and reading. The former Apple evangelist, venture capitalist and founder of Internet ventures Truemors and Alltop, has distilled decades of experience in his latest book, Reality Check, and does it in a way that is both informative and entertaining. The book is thick but you won’t find filler or superfluous content. The chapters are short and focused on very specific business topics, from how to send effective email, to how to deliver a presentation, to how to prepare an effective business plan, to how to make a pitch. They are often written in a list-of-top-tips format that makes identifying the main takeaways easy. Also, since each chapter deals with a specific topic, you can read them in the order you want at any time. Guy also enlisted the help of top experts to write some of the chapters, like Penelope Trunk on career advice or Garr Reynolds on presentation design, so you’ll be learning from the best. If you’ve already read Guy’s other books or his blog, you may find some of the material repeated. However, the value of Reality Check is in the way the content has been organized and summarized, and enhanced with new material to form a cohesive volume that covers virtually every aspect of running a business.If you want to be successful in the business world, either as an entrepreneur or as an employee, this book will definitely give you an edge. Highly recommended. The causation of great organizations is the desire to make meaning. Having that desire doesn't guarantee that you'll succeed, but it does mean that if you fail, at least you failed doing something worthwhile.

My reflections/learning's/thoughts on the video clip of Guy Kawasaki: MAKE Meaning

Before I give you my reflections or learning about Guy Kawasaki’s video in titled MAKE Meaning, we should know first who Guy Kawasaki is. According to Wikipedia and his blog. Guy Kawasaki (born in 1954) is a Japanese American and a native of Honolulu, Hawaii, Kalihi Valley where he attended the Iolani School. He has a B.A. in psychology from Stanford University he graduated in 1976 and an MBA from University of California, Los Angeles. His first real job real job was literally counting diamonds at that time also he learned how to sell with the aid of the CEO of the company and his Jewish colleagues. Guy Kawasaki said in his blog that the toughest business he encountered is jewelry business.Guy Kawasaki is a Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He is currently a Managing Director of Garage Technology Ventures, and has been involved in the rumor reporting site, Truemors, and an RSS aggregator, Alltop. He is also a well-known blogger. Guy Kawasaki was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He is noted for having brought the concept of evangelism, initially focused on creating passionate user-advocates for the Apple brand, to the high-tech business.After leaving Apple, Kawasaki became CEO of ACIUS, which produced the 4th Dimension database program. He also started the company Fog City Software.He is currently a Managing Director of Garage Technology Ventures, a venture capital firm which specializes in high-technology start-up firms located in Silicon Valley, California, as well as co-founder of Nononina, the company that created the Truemors and Alltop websites. He is also an advisor for Jajah, on invitation from co-founder Roman Scharf, and Visible Measures, working with Founder and CEO Brian Shin.Recently, he has been involved in the rumor reporting site, Truemors, and an RSS aggregator, Alltop. As of September 2009, his blog "How to Change the World" is currently ranked in the top 2,000 most-popular globally. Although he's been described as a business legend, Kawasaki says that being a legend shouldn't be your goal in life, "What you should do is create a great product or service…the goal is to change the world...if you do that, maybe you’ll be a legend." Guy Kawasaki, founder and Managing Director of Garage Technology Ventures, believes that those companies who set out to make a positive change in the world are the companies that will ultimately be the most successful. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. His book “The Art of the Start” focuses in making meaning not money and this book of him is a guide on how to use your knowledge, love and determination without getting stuck in theory and unnecessary details. This book also shows how you can change the world. He gives examples of the best way to make meaning: increase quality of life, right a wrong, and prevent the end of something good.

About his video

Our instructor showed us some video about Guy Kawasaki as always I do not know who he was until our instructor told us that he is a venture capitalist and a former Apple Fellow.

Make meaning, not money. This is a very important distinction and should be the basis for any starting company. Entrepreneurs must solve a solution, which will improve our quality of life. This is a perfect foundation for a company as they begin to dive into the consumer world and create services/products. In fact, this is part of knowing your consumer and knowing what they need. This will draws on the basics of marketing and business, yet some are more focused on making money that they forget about providing products/services that add value and increase our quality of life.Guy Kawasaki said in his video that the essence of Technopreneurship is about making meaning. Focus on making meaning, not money. If your vision for your company is to grow it just to flip it to a large company or to take it public and cash out, "you're doomed". Kawasaki says that great companies are built around one of three kinds of meaning:

1. Increase Quality of Life.2. Right a Wrong.3. Prevent the end of Something Good.

1. Increase Quality of Life. Make people more productive or their lives easier or more enjoyable. In starting a business the owner or the entrepreneur should also consider the needs of the community, does his product or offered services can help the public or the citizens to have a better life. Do not just think about yourself or how much profit will you get because money comes second if your product or service are reasonable to buy. In making your product or service you should think through the safeties of the consumer. For example create a product or service that could prevent or lessen the crimes in the community. Make products that do not have bad side effects on the consumer’s health. Create products that could make the consumers entertained. If you only think of money before the product or services you cannot see the needs of the consumers because you are blinded by money and if you always think like this then do not expect that your company will last. Just like Steve Jobs he create products such as laptop, personal computer and iPod and many more. His products are created to make our daily work can be done in a more convenient way and make our leisure time more enjoyable. Architects and engineers nowadays can make house plan without using tracing papers, pens, erasers, ruler guide all they need is a computer with software that could help them in making house plans such as AutoCAD they can work anywhere with the use of laptop.

Nowadays technology plays an important role in our lives. Why? Because of technology makes the world connected and because of technology we can perceive that the world is so small that we can talk to our friends across the globe. The role of technology in transportation, because of combustion engine we can now visit any places we want since we have now cars that could take us anywhere we desire and people now are not fond on staying in their houses. In education technology also has a big part; books now are not the main material in finding references as there are now computers that could assist students in researching what ever they want without any hassle. The technology in communication likes mobile phone which helps you to connect with the other people easily. Another contribution of technology is the electricity which has the main role in your life. Without the electricity, you can not have the light that makes your life brighter that before. The technology has the simple but important role in our life nowadays. Without it, we will be not having the connection with the other people. Technology does have a great contribution in our modern life it helps to improve the quality of lives by making us more productive. Technology affects our society and its surroundings in a number of ways that cannot be ignored; believe it or not we need technology in our everyday life.

2. Right a Wrong. Be a part of the solution, not a part of the problem. If you find something wrong in your surrounding or in the community list down those erroneous things that you saw and think of something that could fixed it. Do not be the cause of the problem. In starting up a business you look for the location of where you want your business to be placed, before that you will inspect first the area, what this area needs or wants, what are the things that this place does not have. By knowing all of those you can now generate ideas on what business most likely to be built in that particular place. Create a business that could fix or that could help to fix a particular problem. Just like making business out of garbage in this way we can lessen the amount of garbage that the garbage trucks collected. All I am saying is that make or create new ideas that could stabilized things around us. If you something wrong in your company then fix it as soon as possible do not wait that it will become huge before you take some action.

3. Prevent the end of Something Good. Preserve something classic or historical. Save the whales. If you see or have something good in you or in your community then you should maintain it do not let it be destroyed or better yet developed it into something that is far from good. Just like in the business, yes it is good to maintain a product or service that outsold than any other product in the market but in business changes are very constant and very quick so if you want to maintain the sales of that particular product or service you should lift it to a higher level or in other words developed your product into more than what it is in the previous. For example, in a restaurant they serve different variety of food but the only one who can taste those are the customers that who can visit their place, in order for the other people to taste or want to buy food from them that has no time to visit the restaurant so the owner create a new development, now there is a food delivery service for those potato couches or those busy persons who cannot leave their work. Do not settle for something that is barely okay, keep looking. Seek every avenue that you find interesting and you find that there is opportunities behind those. Do not settle for less, aim high. Be innovative discover new ways out of the old ones.I believe that the three kinds of meaning above have a great help in starting up a business. The three kinds of meanings showed me that in starting up a business do not just start up for money’s sake build a business for the benefit of others safety. Make your business have meanings. I remember in our technopreneurship 1 one way of building your own business is to know what you love and make ideas out of the things that you love, you hate and you are best at but creating a business not only about what you love and your interest you also have to bear in mind the interest, the dislikes and likes of others. How can you sell your product if the consumers do not have the interest in it? As much as possible do not make products or services that could have fatal effect on the classical or historical stuff. As I have written earlier it is good to have a business but be aware of what business would you like to create or build does it have a big help in the society or not? If you identify the core meanings that your product, service or brand convey, you are more capable of translating the experience into multiple cultures, a timely and reasonable pursuit, given our increasingly globalized economy. And if you approach innovation with meaning at the center of your process, you are better able to foster open transparent collaboration among departments and functions of your business. Making Meaning establishes that the practice of creating meaningful products and services should be a deeply rooted corporate belief and that the practice should be pervasive throughout all departments of a corporation. In other words, a commitment to making meaning should be real, not just part of an image that is projected to the outside world of consumers. According to the book of Guy Kawasaki the causation of great organizations is the desire to make meaning. Having that desire doesn’t guarantee that you’ll succeed, but it does mean that if you fail, at least you failed doing something worthwhile.

When we are having our class in technopreneurship two last week, we have given a chance to saw a very inspiring video of one of the asset in apple industry named Guy Kawasaki. Let us introduced who is Guy Kawasaki in world of technology and also the world of business. Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. But prior to helping extraordinary entrepreneurs build their own companies, he used to work as an Apple Fellow at Apple Computer, Inc. A noted speaker and founder of various personal computer companies, Guy is often credited as one of the individuals responsible for making Macintosh computers a success. In addition Guy Kawasaki made a name for himself at Apple in the 1980s as the evangelist who helped launch the Macintosh computer. As founder and CEO of Garage Technology Ventures, he has tested and proven his ideas with dozens of startup companies. He is the author of over half a dozen business books, including Rules for Revolutionaries, Selling the Dream and How to Drive Your Competition Crazy. The definition above about Guy Kawasaki came from the open source. Guy Kawasaki is one of the most known people if we talk about business so as you read the above definitions and appreciation you can consider it as a Star.

At first we don’t understand the objective why our instructor allowed and shared that kind of movie. Actually when the video play I hardly to understand what Guy Kawasaki was talking about. When the video played at the second time around I got some idea and I understand what he was saying. After we watched the video at the second time around, we are instructed to have and make some reflections about the sharing of Guy Kawasaki in the presentation he made for the businessman or businesswoman either technopreneur in other term if it is in line of technology.

As what I heard Guy Kawasaki introduced and shared in the video that the most significant and have communicating something secret meaning start-ups aren’t having attention taken up with something on making money, but rather they are concentrated on a particular thing on making the world not common on what they known as Guy Kawasaki stated that making the world a better place. As what I have understood in the video Guy Kawasaki wants to make some changes in terms of making money. We all know that in order to have and to receive money or payment of some kind in return for the work you need a business. Having a business so that you have money but not making some meaning out of it.

Guy Kawasaki corrected that kind of mind set of others that have company or business. He stated that having a bountiful business make sure that you already know the meaning or let we say “Make A Meaning”. Guy Kawasaki say this phrase to inspire other people and also the start up business or even the large business and the business who have the biggest annual income. Yes it is true, many people or business man Starts Company to make money. They are making money without knowing if the business or the company that they have been established can’t or can benefits and help or agree with the needs of the community. It is more important to know that we as a future technopreneur or business man or even the business woman someday we must think beyond of what we are now, something that can make people a track or chase us or our business because of the quality and the accuracy of it. The first thing and dream for other people is to have a starting their own small business, it is important that we acquire the proper mindset of an entrepreneur or technopreneur. However it includes the accurate and consistent with the fact or general belief of all kinds of reasons for starting a company or business. To quote a small part of this video, he says that: “If you make meaning, you will probably make money. But if you set out to make money, you will probably not make meaning and you won’t make money” – Guy Kawasaki. He also said that the big mistake he sees a lot of entrepreneurs make is to focus simply on making money and not making meaning. "That is a big turnoff for a venture capitalist," he said. "We want to make meaning; to change the world." He believes that those companies who set out to make a positive change in the world are the companies that will ultimately be the most successful. Kawasaki gives examples of the best way to make meaning: increase quality of life, right a wrong, and prevent the end of something good.

Increase quality of life. The term Increase quality of life from the site of Wikipedia it is defined that it is used to evaluate the general well-being of individuals and societies. The term is used in a wide range of contexts, including the fields of international development, healthcare, and politics. Quality of life should not be confused with the concept of standard of living, which is based primarily on income. Instead, standard indicators of the quality of life include not only wealth and employment, but also the built environment, physical and mental health, education, recreation and leisure time, and social belonging. But if we talk about business the word Increase quality of life it means it is every person must be motivated with his work so that other people that surround you will also be motivated. You must give an importance in all things you do! Make people more productive or their lives easier or more enjoyable. In this factor, it can bring changing world to have productive and in progress life for all the people. Make people more productive or their lives easier or more enjoyable. The definition of quality of life is different for everyone. The main thing that determines quality of life is our ability to enjoy all that life has to offer. For instance, the ability to walk, talk, see and feel all contributes to our overall quality of life. A quality life is a life full of meaning and purpose. A high-quality life is also a life of freedom from tyranny. Having the ability to make choices about what you want to do with your time, your belief and what you buy shape your quality of life. People who have lived under oppressive governments are generally unhappy because their quality of life is compromised. To think that if we have the factor in increasing the quality of life coming from our business that means your object to have that business is not only for earning money but also making meaning of every detail of the business you have put in the industry.

Right a Wrong. The world we have now is the world that has two elements or factors that our lives can have. First is the successful life and the other one was the failure. This things was not only can apply in life but we see the way of business it has two factors also the successful business and the failure one. Many business today suffer and experiencing the trials and others suffer big problems like bankruptcy of the business. Some of the reason why they are suffering that kind of problems was because they forget to define or have meaning of their business. One of the factors introduced by Guy Kawasaki is Right a Wrong. He inspire the businessman and businesswoman to make follow the factor he made for it. Right a wrong is the way of Guy Kawasaki to make the business easy if the business suffer a failure. As what I understand of Guy Kawasaki stated that one failure is equivalent for many success because if you sustain and fight that trails in the future you learn something and you can easily find what are the reason why the business you handle was failure. Make the failure as the stepping stone to the higher and have the good flowing business. Prevent the end of something good. The last factor introduced by Guy Kawasaki for the businessman or businesswoman also that they have to make their business as a living and growing business. According to him growing business is one way to have the two factors stated the “Increase quality of life” and “Right a Wrong”. Because the reason is that you can make your business grow and gain something new for it so that the quality of life increasing and the more growing company or business was experiencing failure then you can survive and you made the right thing sooner. Be a fighter and don’t be afraid for something that your business can make. Do the best and make something different to have the new product or output that the consumer wants or either needs. Positive thinker was one of the good characteristic as a businessman or businesswoman or technopreneur if it is in line of business with technology. I can say that positive thinker is one of the good characteristic because it composes the open-minded man and based on my experience an open-minded person almost of them has a successful business or even a successful life. Even though a technopreneur get failures in many times, what’s more important is to stand in your own feet and have more courage to ponder the right formulas of a technopreneur. As a matter of fact, Guy Kawasaki shared his tips. It said that, “entrepreneurship is a parallel process, not serial. Don’t expect to formulate an idea, get funding, build, get customers, get paid. It’s a repeat process and many tasks run alongside each other. You have to be willing to “grind it out”. It is continuous process learning those heavy tasks. Guy Kawasaki said “Preserve something classic or historical. Save the whales”. This simple means that a technopreneur should cultivate his reasonable motivation on the success of his business. He also thinks that I am a business person who happens to speak. I am not a “professional speaker,” a “motivational speaker,” or a “guru.” (I wish I was a professional athlete who turned to speaking, but I’m not that either.) And I customize each speech for the audience. I need at least one face-to-face or telephonic meeting before the event to make this work. A good speech requires understanding your business. That is also Guy Kawasaki one of the technique he has in life.

I have learned with Guy Kawasaki that many great leaders may have a large ego with the intent of making the world a better place. However most of them soon realize that greatness comes from the power of the masses of those they lead. Dignity and respect for each individual and recognition of the interdependence of all operational elements is the only way to sustain success. Make meaning and follow the three factors that Guy Kawasaki introduced and shared us. he wants the world is worth living and to have changes to become and have a business that no one can make then the uniqueness of the business is one of the important things we have to be. As a student my idea and the idea of others was one of the powerful idea and be humble and learn from those wiser than us so we become wiser too someday. One of those was Guy Kawasaki. To think Guy Kawasaki is wiser than us so why we don’t follow or something that we make it as an living inspiring person so that in our daily lives we can apply and motivated to others Read, listen, learn and then decide what you'll apply and what you won't. “Preserve something classic or historical. Save the whales”. This simple means that a technopreneur should cultivate his reasonable motivation on the success of his business.

Guy Kawasaki was a ventured capitalist. He is now considered as one of those prosperous capitalist in the world. He once was a part of Apple Corporation, and he was also known as the right hand of Steve Jobs during the earlier years. Guy Kawasaki became the architect of Apple until he decided to settle himself as a venture capitalist. Being having a mind of a technopreneur, Guy Kawasaki grabbed the opportunity to endure a new life as a technopreneur. Using that opportunity and the assets he had, he established his own business and fortunately he became successful and grew to be known to everyone in the field of technoprenuership. After he received all those blessings of his life, he now takes the courage to share his experiences and strategies why he became successful up to this moment. He shares his realizations while he is on the way of his career in managing his business. He emphasizes the important of something and how this something may change our lives if only know how to exploit it. This is the reason why Guy Kawasaki became known in the world. Every word he utters makes me think that business can only have life and became meaningful if we put a meaning to it. Guy Kawasaki serves as a best example of a businessman who really aims to lift the quality of life of every individual. He is a technopreneur not only works for himself but also thinking for the situation of others. He is a man full of meanings that makes him appreciate the real essence of technoprenuership. This is only the part of Guy Kawasaki’s life however it already gives us the hint if what type of a person he is. Based on his talk, So far, we can now say that he is a good technopreneur.

As I have watched the video about the talk of Guy Kawasaki, I have understood the real essence and meaning of technoprenuership. He said that technoprenuership doesn’t only talks about money. Instead, technoprenuership is making meaning to what you’re doing and putting meaning to everything around that are naked eyes can see. It tells us to perceive something little into a huge one. He also emphasizes that to make a meaning is to make money; it should be the equation in business. These two things must occur respectively. We cannot attain success if either of these two fails accomplish. These two comprises the business and it is important to make meaning first before make money. Guy Kawasaki is right when he stated the fact about the common mindset of typical businessmen when they are planning to cross the threshold of business. Some say they are just practical however in the side of Guy Kawasaki it is not a correct way of thinking of a technopreneur. I agree to the statement of Guy Kawasaki because that is really the truth. I can also justify about that fact because even myself before is having that kind of mindset. When I hear the word business, the first thing will come into my mind is money but when I hear the views of Guy Kawasaki about technoprenuership, I was enlightened and my perception towards business was changed. It opens my mind to think of the things around if how I can use it to improve my skills in business. I believe that these stuffs will not only help me to earn money but it will also give me an idea on how to live with a meaning. Guy Kawasaki gives me an idea to be productive as I am. For technopreneurs, every small thing has a reason to become big and everything that we think that is useless can create a meaning. This are the things that Guy Kawasaki made clear in our minds that everything exists in this world has its own use. Consequently, the words of Guy Kawasaki give me lot of ideas, realizations and opportunities which give me the courage to challenge myself in engaging technoprenuership. He also assures that everyone who dares themselves to try technoprenuership will become successful applying these things during the right time.

Our society today is occupied with different crimes and calamities which is the result also of the evil deeds of people. To enumerate these things, there are floods, earthquakes, corruption, food crisis, killings and other worst things around. There are many people suffered because of these dilemmas, many families experienced poverty and numerous individual doesn’t feel safety and peace in the surroundings. As a result, they experience difficulties in elevating their lives into progression and they are afraid to try new things that can improve their lives. These wrong events make them think impossible to do great things. However, a technopreneur mind defined these problems as an asset in spite of its terrifying effect to all the people. Looking at these things as an opportunity is a way to start making a difference of a something. We cannot deny the fact that these problems really exist in the world today so let us start to change the world by analyzing the situation and understanding the needs of the people who are greatly affected to these problems. After we have identified these things, we can now start with the first step which is make meaning. Since it must be the first thing to do, we should consider the factors that may relate to it such as the people and the environment. Considering its factors will give a great motivation to a technopreneur to think on how to change the lives of the people. It would be the basis of his actions and approach towards making a difference. It will guide him or her to be more sensitive and knowledgeable of everything around him or her.

Another definition for make meaning is simply thinking to what you’re doing in order to answer the needs of the people. It is a manner of going through a deep analysis of something we have seen around. It is also going beyond the limit of what we observed in the surroundings. Another explanation is making the world better through utilizing the resources that are available and by innovating it for the advancement of our lives. Since the world really experienced scarcity and there are many people who are greatly in need, it is therefore an opportunity to manipulate things so that we can offer chances for everyone. It might also give them an idea to engage also in technoprenuership. Most of all, through our own simple way we can help our world to arise from failures and to feel the fulfilment of life.

Putting meaning and changing the world is a gamble where you have to invest what you have to double it in return. It is not easy to battle with it because you have already know that it is too risky, not about our lives but about the value we are going to invest with it. As much as possible, we should invest the best of us in order also to result the best. There are times we fail that divide our investments and there are also times that it multiplies. However, putting meaning to something in the world would be easy in three ways: first is increase the quality of life of every individual. This way simply means that by lifting up into another level the life of the people will increase also their interest to live a quality life. Quality life is living with a great impact and living with a meaning in the society. Second, right a wrong, it denotes about the events in a society just like what we have examined earlier. Those are the wrong phenomenon around where it greatly affects our living. In such cases, we can make it right by fixing it to arrive in a good one. We usually say that a wrong will always be wrong but in the world of technoprenuership it is definitely a blessing. From this wrong, we can gain opportunities and especially success. It is the work of a technopreneur to find mistakes in the world in order to have something to be work with. Every technopreneur is ought to seek for a solution for a certain problem so that they can formulate a concept in starting a business. Lastly, prevent the end of something good meaning if that something is doing well and is helping for the development of the world what makes you think to stop. If we have observed that kind of thing right now, we should be encourage ourselves to continue the good things that it contributes to everyone. For example, mobile phones, it is very important to the people especially in communication so instead of deteriorating it in the industry we should pursue its innovation in order also to promote technology. Technopreneur should innovate and to discover something different, it’s not in their vocabulary to end something.

Giving an importance into something is one way that describes that you are making a meaning to those things around you. This will improve the quality of life of every individual in the world. Making meaning is not only defining it but also putting it into action and emphasizing something to be useful in the society. With the use of our senses we can go beyond the things around us and find it as something different. From that simple thing, we can convert it into something new through our positive outlook towards that certain thing. Each of us must be sensitive in making something into improved and more unique one. We should have the attitude of making something impossible into possible and we should also see those invisible things to visible.

Obviously business is looking after with the money but businessmen must also bear in their minds the services that they may offer to their consumers and also they must be aware of their attitudes towards their business. As we all know that business is useless if you are not making meaning to it. The success of the company relies on how the owners put a meaning to his or her business. It is the secret why Guy Kawasaki became successful to his chosen career. He stressed out its great impact of making a meaning to his life as a technopreneur. In his life as a technopreneur, he has experienced the fulfilment of life when he starts to make meaning to everything he does. He found everything in the surroundings as important and useful where from it we can seek an opportunity.

Guy Kawasaki found technoprenuership as a challenging and more interested way in making things more useful and meaningful. He is a best example of those technoprenuership who was inspired and inspiring everyone to be productive with the use the resources around. The thoughts that guy Kawasaki has imparted to us must serve as our stepping stone to achieve our goals in life a future technopreneurs. Each of us who are dreaming to be a successful entrepreneur must take charge of everything and we must not limit ourselves in doing things which we think can improve us. We must also have the initiative and creative mind to alter things into better.

The realizations I have made from the testimony of Guy Kawasaki makes me think that not making meaning is equal to not making money. It should really the first thing to do because money will only come after meaning was established. Together with make meaning is identifying the direction and purpose of your business. That business was established for a purpose and how can you identify your purpose? You can only identify your purpose once you have already understood and apply the three ways of putting a meaning to your business.

Lastly, business and money alone is so lacking to achieve a certain goal. It also needs focus and understanding, focus for its possible contribution for the development of the society and understanding for its probable impact to the people and most especially to the business itself. A real technopreneur is determined to think for the betterment of its surroundings using his business and his skills.

“The root of great companies is make meaning vs. make money.” – Guy Kawasaki.

The first time I hear the name of Guy Kawasaki, I don’t have any idea who is he and what his contribution in terms of techno businesses. I don’t even familiar dependently on his name; to cut a long story, he is just nothing to me at first. Throughout the video we’ve seen, I was pretty amazed on the short speech he had concerning on the issue of “making meaning in the field of Technopreneurship”. Guy focuses his speech on fundamentals of making meaning in every aspects of life.

Guy Kawasaki according to the blog I have read that he is down to earth, honest guy and a respected venture catalyst and ones one of the software architect under Steve Jobs inside the Apple Corporation. Looking through the course of the video he had, he was talking about business, life, and other stuffs as well. He brings to life and does revelations on how the successful companies are born and how they managed the stability they were go through. So much for that, here are the learning’s and the things I comprehend I’ve met when I hear his inspirational words in relation to techno related businesses.

I was perfectly surprised when he said that in terms of creating business, it is not only provoking money but rather the great essence of making meaning first. He concentrated on the things that will help how to achieve the core viewpoint of technology-based businesses. While listening on the message, there are some phases which I like so much on his short oration and which serve as an inspiration to me to strive harder. First, “the essence of technology –based businesses is being me.” I learned that in making a business must start in individuals’ heart. This is just the one of the reasons why a business last a long time. The core of this matter is that whatever business you are planning to have for, set your heart and spirit unto it. Make it as a motivation and a way of dedication and make a strong commitment to develop business as much as possible. Second, “change the world by making meaning”. As we all know, the earth’s revolution revolves on a very fast changes and innovations; this only signifies that humankind is knowledgeable enough to consider things to modernize to help bring variations on the place we are currently living with. Based on Guy Kawasaki’s message, I comprehend that the changes that we are experiencing now is caused by the creation of meanings of anything. I cultured that making meaning in everything we do makes a single changes on our world and as well as on the things that interconnected to us each days of our lives. A single change of a thing might bring alterations, improvements and advancement on our lives. Third, “formulate motivations and be productive”. As what Guy Kawasaki said, a motivation is the art of the start. In businesses and even as in life, building motivation will help you generate things as easy as it should be. These motivations will set as an inspiration to start something new and be rationalizing to consider things ahead. All of the motivations you’ll have will serve as a living rationale, aim or goal to finish something that is successful. Through this, you motivate and encourage yourself to continue what you have started to work and give your effort with. And also, motivations will never be effective when you worked with alone; PRODUCTIVITY works too. Some people got problems when they were got to find motivation without looking through to other facet that will probably help. Being productive is setting yourself to be efficient ones in each of everything you do. You must be comprehensive to yield harder and harder and be competitive as much as possible. Productivity as well comprises the positions of being well-organized person, effective and resourceful ones. Through all of these, you’ll see that changes will come along longer than what you have expected. Setting priorities too might help so, priorities that you think will help you to accommodate and build an effective and efficient business as much as possible. Because when you start motivating and provoking productivity on a thing, surprises will just come. Lastly, “make a meaning is like making money”. I looked at this phrase as a weird one at first, what wring to me is that I’d don’t seen straightforwardly what’s the real, bona fide meaning of it. But suddenly, I was fascinated that it really does. I come to realized that making meaning on the things on the first lace will make you cross to the thing that was never you expected. It’s just simply like taking risk and just be surprised to the accomplishments that go over your way. Guy was really right when he says that words, he is apparently précised that it really leads the way to have what you are planning to have with. I was convinced and persuaded when I seen what he got right now when he used the tactic of making meaning. The word of Guy Kawasaki only implies that in every step we make, we should make meaning first. We should be devoted, dedicated and enthusiastic to make meaning, sense, and significance on a thing. We can only apply it when we are interested on the things we are looking at and working with. Through the inspiration we have felt, we can apparently and directly be make importance on the things both simple and complicated. Most of all, when you start making meaning on things; you will just be surprised that money will just come directly in your way. It was really true that everything will come along the way when you set the things properly on the first place. Obviously, all of the things will come suddenly across your way.

Along the short sharing made by Guy Kawasaki, he specified the three essential cores for continue converging meaning to a thing and to endure long term communication with the technology to lasts long. The following cores are as follows.

Increase the quality of life. Primarily, the essence of providing upsurge quality of life is to promote a long term existence of an individual. By the used of those innovated technology, people were also enable to increase the status of their living, not just in an often times but as possible in a long term process of augment. The idea of this core is to have a great responsibility of the IT related people to employ and deploy things that could greatly affect and help endorse new innovations to mankind. And also the purpose of increasing the quality of life is to live people in a most convenient life. By then, you can only make this thing when a strong dedication to a thing is applied so.

Right a wrong. This essential core focuses on the act of making wrong things right. The responsibility says that in promoting new technologies to the society, there must be a helpful factor which enables give changes to the nation as well as in the daily routine of an individual. There must be a reason why everything is making impossible. There are so many opportunities along the way just to answer the needs of the people. What’s Guy Kawasaki wanted to say is that any person who has the capability to do something should consider the possible things that could make the existing wrong to be a right one, and lastly;

Prevent the end of something good. As we all know, many things have already been change and innovated. So, to make it simple; the thought of Guy here is to avoid the possible endings of something good. This is just the living proof that there is no reason why we should stop the ideas of making differences to the world. Instead, by provoking preventions of any endings of something good will send us up to the new success. Guy Kawasaki only emphasizes that in everything we do and we think it as a very useful one and no reason to end those things, so it’s the time to apply changes and make it enhanced more and more and is as useful as if a man can’t live without it.

The three factors that are stated above is just some of the living core that might apply to the innovation and advancement to technology. I can say that Guy Kawasaki got what he have right now is the product of all his perseverance and dedication to his work. I have read an article in the internet that talks about the learnings that Guy Kawasaki had given to his followers. The article provides the collection of lessons learned from Guy. According to the site of sourcesofinsight.com, the provided lists of learnings are based on his blogs, video clips that gives encouragements and some presentations. Here are some of it.

Make meaning first over money. According to Guy, when you focus on earning money then you’ll definitely in a wrong way or in a wrong thing. What’s the idea is the needs of an individual to mean something to the world and to the mankind.

Know what you want your life to be about. The idea of Guy is to consider the mantra of an individual because you can only apply things and do changes when its inline to whom you really are and what you really want you life to be about. Following the one self’s intonation marks a great worth to start something new. It’s the matter of refining ourselves and knows who really are.

Be unique and valuable. In business terms, if you’re not unique, you’re competing on price. Obviously, you can never have the right to be proud of something because you are not unique. It’s just the same as the act of “COPY AND PASTE” that does not actually yours. Uniqueness is not enough in techno businesses; you also need to profound the thought of being valuable of something. This means that you need to be capable of being precious over to someone else and act as an important one.

Smile, it’s contagious. Guy Kawasaki ones said, “Life is good.” I see it as an inspiration especially like me whom involves in the world of technology and a new bloomer as well. We make problems solved as possible. Guy only says that there is a right time for being serious and a right time of being in a joyful times. The initiative is taking our self seriously, but not too seriously.

Make it personal. Signifies that we should act personalize and not to generalize. Instead of thinking things about shifting things as possible, why not rather make a meaning to a things and make it real and applicable and relevant to the large number of person as conceivable.

Success is a numbers game. It is really true that success specifies numbers games. Its just the matter of playing the probabilities that might be able to exist. Its explains the idea of “try and try until you succeed”. Personally, I do believe that one try is never enough to be an expert of something. Its just the same as making an expertise of something, you can’t be able to be an expert ones when you don’t undergone several practice to that expertise. The same as in success, it’s a matter of gaming bets that acquires string faith and capabilities.

Align your interests. I remember ones what we had in Technoprenuership 1, it talks about what we like and love the most. So apparently, its just the same as of interests. Each of us has a unique interest and we are capable to stress it out. What’s the importance is we are able to know what those are and be able to have to set alignments of those interests, lastly;

It’s about the experience. Maybe all of us are very familiar with the words of “Learn from your experience”. The though only implies that we must not allow discriminations come to our way when we fall instead make those experiences as a key to stand again. Also in life, we can only say that we are contented when we make the most of every experience we have and live our life to the fullest. As long as we have life, don’t stop creating ways and sharing engaging experiences to others. Make those experiences as a tool of making you live upright.

Last Monday we watched a video clip of Mr. Guy Kawasaki about how to start a business right. His speech mainly focused on a topic of making meaning for a business you are about to start. His first question was “do I want to make meaning?” and my answer to that question is yes! I want to make meaning for my future business. So now the problem is how do I make meaning for my future business I want to start. This is also where Guy Kawasaki’s clip comes in! he said that to make meaning your goal for your business must be to make the world a better place. And he stated three sub goals to obtain such. And these are:

*Increase the quality of life.

Make people more productive or their lives easier or more enjoyable. In starting a business the owner or the entrepreneur should also consider the needs of the community, does his product or offered services can help the public or the citizens to have a better life. Do not just think about yourself or how much profit will you get because money comes second if your product or service are reasonable to buy. In making your product or service you should think through the safeties of the consumer. For example create a product or service that could prevent or lessen the crimes in the community. Make products that do not have bad side effects on the consumer’s health. Create products that could make the consumers entertained. If you only think of money before the product or services you cannot see the needs of the consumers because you are blinded by money and if you always think like this then do not expect that your company will last. Just like Steve Jobs he create products such as laptop, personal computer and iPod and many more. His products are created to make our daily work can be done in a more convenient way and make our leisure time more enjoyable. Architects and engineers nowadays can make house plan without using tracing papers, pens, erasers, ruler guide all they need is a computer with software that could help them in making house plans such as AutoCAD they can work anywhere with the use of laptop. Primarily, the essence of providing upsurge quality of life is to promote a long term existence of an individual. By the used of those innovated technology, people were also enable to increase the status of their living, not just in an often times but as possible in a long term process of augment. The idea of this core is to have a great responsibility of the IT related people to employ and deploy things that could greatly affect and help endorse new innovations to mankind. And also the purpose of increasing the quality of life is to live people in a most convenient life. By then, you can only make this thing when a strong dedication to a thing is applied so.

Giving an importance into something is one way that describes that you are making a meaning to those things around you. This will improve the quality of life of every individual in the world. Making meaning is not only defining it but also putting it into action and emphasizing something to be useful in the society. With the use of our senses we can go beyond the things around us and find it as something different. From that simple thing, we can convert it into something new through our positive outlook towards that certain thing. Each of us must be sensitive in making something into improved and more unique one. We should have the attitude of making something impossible into possible and we should also see those invisible things to visible.

*Right a terrible wrong.

Be a part of the solution, not a part of the problem. If you find something wrong in your surrounding or in the community list down those erroneous things that you saw and think of something that could fixed it. Do not be the cause of the problem. In starting up a business you look for the location of where you want your business to be placed, before that you will inspect first the area, what this area needs or wants, what are the things that this place does not have. By knowing all of those you can now generate ideas on what business most likely to be built in that particular place. Create a business that could fix or that could help to fix a particular problem. Just like making business out of garbage in this way we can lessen the amount of garbage that the garbage trucks collected. All I am saying is that make or create new ideas that could stabilized things around us. If you something wrong in your company then fix it as soon as possible do not wait that it will become huge before you take some action. This essential core focuses on the act of making wrong things right. The responsibility says that in promoting new technologies to the society, there must be a helpful factor which enables give changes to the nation as well as in the daily routine of an individual. There must be a reason why everything is making impossible. There are so many opportunities along the way just to answer the needs of the people. What’s Guy Kawasaki wanted to say is that any person who has the capability to do something should consider the possible things that could make the existing wrong to be a right one, and lastly;

*Prevent the end of something good.

Preserve something classic or historical. Save the whales. If you see or have something good in you or in your community then you should maintain it do not let it be destroyed or better yet developed it into something that is far from good. Just like in the business, yes it is good to maintain a product or service that outsold than any other product in the market but in business changes are very constant and very quick so if you want to maintain the sales of that particular product or service you should lift it to a higher level or in other words developed your product into more than what it is in the previous. For example, in a restaurant they serve different variety of food but the only one who can taste those are the customers that who can visit their place, in order for the other people to taste or want to buy food from them that has no time to visit the restaurant so the owner create a new development, now there is a food delivery service for those potato couches or those busy persons who cannot leave their work. Do not settle for something that is barely okay, keep looking. Seek every avenue that you find interesting and you find that there is opportunities behind those. Do not settle for less, aim high. Be innovative discover new ways out of the old ones. As we all know, many things have already been change and innovated. So, to make it simple; the thought of Guy here is to avoid the possible endings of something good. This is just the living proof that there is no reason why we should stop the ideas of making differences to the world. Instead, by provoking preventions of any endings of something good will send us up to the new success. Guy Kawasaki only emphasizes that in everything we do and we think it as a very useful one and no reason to end those things, so it’s the time to apply changes and make it enhanced more and more and is as useful as if a man can’t live without it.

These goals must be what your business is about and not how to increase income. Business should be about what the consumers need and not what you might gain, because when you have a product that the consumers need and enjoy, they will eventually consume and consume your product. And now you not only satisfied your target consumers you also profited from them.

In a very brief summary of what Guy Kawasaki is trying to say is that business is not about gaining something from your consumers but must be about satisfying their needs.

An example I want to state is comparing the income of the local gun for hire people called the DDS over local doctors. DDS offer harm to their fellow by taking away life for about 10,000 from what I heard and doctors offer to preserve and save life for a greater value. And who has more customers? They are the doctors, because people what to spend their money to live longer than to spend it to end another’s life. So the point is people spend their money no matter how much as long as they get what they want and they satisfy their needs.So if you want to start a business, go and make meaning.

The guy from Masked Rider was talking about how to make meaning. Ohh… The Masked Rider I was talking about is Guy Kawasaki. Geez… “Masked Rider”, “Kawasaki”, what are the odds?Anyways, like I said, “making meaning” or something like that. Masked Rider also point out why should we make meaning. So, why???First of all, Masked Rider, Guy Kawasaki counts a lot of money because he is a venture capitalist. But before that, he is an Apple Fellow. I guess that means he is one of the best guys from Apple Computers alongside with Steve Woz. According to Wikipedia, he is the one responsible of fooling people to buy Macintosh a long time ago. He doesn’t look old but he’s already 56 years old. What I mean is he is in the marketing side of Macintosh. And I don’t know how but he is also a BA in psychology professor at Stanford University. I guess psychology is effective in fooling people. I mean, marketing products to human beings. Well, “making meaning” can also be easily taught through psychology. Is there something like marketing psychology??? And is it just a coincidence that Masked Rider is also teaching at Stanford University where Steve Jobs made a commencement speech?Anyways, back to the main topic, “making meaning”. WHY??? In business, it is not really to make money the goal. When you make meaning for your products, human beings would most likely want your product thus, more money. Otherwise, when your product seems to be senseless, no one would really seem to want to buy it. In simpler words, like what Masked Rider said, when you make meaning, you’ll make money; otherwise, when you are aiming to make money, you won’t make meaning and you are most likely not be able to make money. So, products should really have double meaning.In their time in Apple Inc, they were not just there to make money.I remember when I was a kid; I play that “Magic Spring” toy. It makes rainbow-like colors when springing or whatever verb for that. Somehow, kids are fascinated with it that time. It does kinda’ doesn’t make any sense anyways… but the kids love ’em; that’s a cool enough meaning. And I guess that’s cool enough for a product. It did kinda’ sell out smoothly but not this time, though. Many toys now emerge and much cooler for kids.Enough with the toys, how to make meaning? Masked Rider mentioned three things.He first mentioned that you should find a way to increase the quality of life. By that, he means your product should be very useful. Of course, useful products mean money. Snail mails were the best means of communications for long distance long time ago. Well… snail mails made a lot of money due to its usefulness. I just remembered, in medieval period, they send horsemen with the message on. But that’s really old school. Snail mails got in to airplanes sometimes, not just horses. I know airplanes are fast but it’s not really enough. Airplanes won’t just land in your doorstep, although it can but you might be killed with it. So many guys out there made a revolution. I don’t know who they are but the thing is, they made fax machines. They went outdated because of e-mails, though. Anyways, SMS or text messaging was later invented and it beat the telephones which are also a means of long distance communications. I guess it removed the smiles out of the telephone companies. Mobile phones later had the ability to connect to the internet. See, mobile phones became more useful and useful these days and making the mobile phone manufacturers happy. There is something snail mails got the upper-hand against mobile phones, though. You can’t instantly send something even as small as a stapler using a mobile phone. Well, that’s why snail mails are still alive. Also, physical things are more authenticated and easier to know its authenticity. And at our times, where mail bombs are threats, well… you can’t send mail bombs through internet just computer viruses. It simply says, snail mails are still that powerful… Let’s set a sari-sari store for another example. I just thought of sari-sari store because they are widely spread here in our country. They don’t really make much money, but they got meaning. So, why are there many sari-sari stores? Basically, who wants to go to downtown just to buy one sachet of your favorite shampoo? So, like I said, they really are useful. The wrong thing is, they just spread too much. You can even see sari-sari stores front to front, back to back and even side to side. That won’t really make them profitable. So the first sari-sari store to have stood made the meaning. Another example would be the typewriter. This old school writing tool is one of the forefathers of the computers we got these days. Typewriters don’t have processor like computers have, though. So, cool things make meaning and not to mention, profitable. They also make our life lazier… but slowly, human beings are looking for a way to combine information technology and physical world. Nintendo Wii and now, also the PS3 seem to be the best example. Exercise plus computer games equals money.Next thing he mentioned was that your product or product to be should right a wrong. Good things are not easily noticed by many because irritating things are much disturbing. You won’t mind if a good thing stays but with bad things, hell no! And who doesn’t want good things? Well, devils do. Hey? Since devils are wrong, having a product to delete them or convert them to good would be meaningful and (maybe) money-making. But I guess real devils can’t be seen if ever they are real. Back to the real / physical world, correcting a thing makes money. A libel suit makes money for whoever files the case. And libel corrects a wrong acquisition, right? Then, I guess a libel business of some sort is a good business if that is possible. Okay, a real example would be non-hazardous for human beings insecticide. Anti-cock roach sprays are helpful and in fact, I guess that could be an example of correcting a wrong thing. Insecticides got a negative effect, though; they can also kill human beings. Hey? Insecticide can always be hazardous for human beings like if you drink it, so I guess a non-hazardous for human beings insecticide is impossible. A preventive measurement would be good, though. Insecticides these days don’t smell like what they used to. Although, I know they can still damage your system without your consciousness. You just can’t smell it, but it can still cause its side-effects. Speaking of correcting wrong things, they made the lie detector! Yeah… That device really prevents lying so I guess it has the same motivation of righting a wrong but it just detects the wrong thing. But that product is really useful and also was very popular. It does have the issue of not being 100% accurate because some people could actually override it. Geeh… some cool guys… Another example would be the technology for television or perhaps, monitor. The oldest one’s technology uses, I guess a prehistoric version of TV tubes. Well, the ones I have been able to see are the ones with TV tubes, colored TV tubes. The televisions actually emit radiation and pollution to create the visual magic of bringing the television alive. I won’t be explaining all of how it happens or the process of “televisioning” because that would be very long and I’m not a television scientist. Anyways, like what I said, an old television set using TV tubes emits air pollution (or that’s what they told me) and also emits a certain amount of radiation. Old TV sets also eats a lot of electricity. Because of those reasons, they made the plasma TV. I guess, it was the first flat screen TV ever conceptualized. If I have understood it right, it uses mercury to make the pixels. I guess, that sounds hazardous. Later, LCD TVs are invented. These TVs use less electricity and weigh less than the plasma TVs. Plasma TVs are still flatter than LCD TV, though. Ohh… LCD TVs also cost less. I don’t know about the pollution part but I guess, the lesser electricity means lesser pollution generated. But compared to the old TVs and these two later ones, old TVs still seem to be more affordable. Well, the latest TV technology I have heard is the LED TV, Light-emitting diode as a TV. It uses lesser electricity and generates less pollution according to them. Well, TV was made to increase the quality of life, right. It did get some drawbacks but with the emerging of technologies today, they look for ways to lessen its side-effects. There goes the concept of righting a wrong. Because of those traits, those technologies I have mentioned were widely supported by many and well… generated much money for the creators. The only problem I have seen is that they sell those things at a very high price in our country. But it seems to be sold at a reasonable price in other countries. So, some actually abused or took advantage with those technologies, the corrupted ones. Well… I guess a wrong thing that can’t be easily corrected by technology is the attitude of people. Oh well…The last motivation that Masked Rider mentioned was preventing the end of something good or something like that. Let’s see… Sari-sari stores are still available so I guess it is really good. And again, TVs; they are one of the most useful things invented and until now, they are revolutionized and upgraded to be better. So I think what Masked Rider means by prevent the end of something good is not just prevent it but also reshape and make it better. From shirts, they created heavy armors and now light-weight armors like the bullet-proof vest or Kevlar. I don’t know why but some people continue something bad like war. They make a lot of money through wars. I guess their principle is preventing the end of something evil. Come to think of it, it is good for them. So I guess, they would really prevent the end of wars. Anyways, we may put a series of movies for example. How about “Harry Potter”? This story still continues but almost at the end. But see, human beings just love to see the continuation of the story. So its author, I guess it was Rollings something, makes it more and more exciting. I don’t really know what I’m talking because I’m really a vivid fan of Harry Potters movies. So, anyways, there is no never-ending story so Harry Potter needs to end. Well… like what I mentioned, the author makes it more exciting by creating sequels or making the story longer. So the author is actually preventing the end of the good story. But of course, it would end, eventually. Hhhmmm… it did make tons of money. A good story can also be considered as a product.Now… to sum it all up: A good product only means it has a good meaning in it. A product with good meaning means a must have product for those who understood the art of the meaning of the product (Of course. A scalpel is a useful tool for doctor but I won’t be buying a scalpel. Why should I? I’m not a doctor who is interested with it.) I am actually specifying the products should have good meaning, not just a meaning. Like products for war, they have meaning and they are useful but the war it self isn’t. It only implies that a good product has a good meaning and a good product can be sold that much. So if you do really aim for making meaning to your company like changing the world if you’re that ambitious, spread it and supports would come along. Supports mean money if you want them.

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Last edited by Allan Gregor Gepulla on Mon Dec 06, 2010 9:24 am; edited 1 time in total (Reason for editing : blog)

We were made to watch a short video clip (isn't a clip really supposed to be short?) to heat things up in our last meeting in Technoprenueurship 2. The video lasted about a little more than two minutes. But, the lessons it relayed unto me I bet will last a lifetime. Because just like what it tried to convey, the video itself also made meaning.

The video we watched was about how to efficiently start a business or a company in order to have a good shot at success along the way. It was about making meaning. The clip was a lecture of a former significant person in the Apple company, Mr. Guy Kawasaki, in the Stanford University. I really didn't knew Mr.Kawasaki before I watched the video. So, after our class, I decided to spare some time to do a little research about him. Here's what I found.

Born in Honolulu, Hawaii in 1954, Guy Kawasaki was popularly known as an evangelist for Apple computers back on its early days. An evangelist was a popular term for Apple employees who do the marketing and promoting for Apple computers back then. After realizing that he's done his job in Apple, Kawasaki decided to fall away from Apple's kingdom and went on to pioneer several companies of his own. His first was the ACIUS, a Macintosh database company. Now, Mr.Kawasaki is one of the founding partners of Garage Technology Ventures, a company that deals with matchmaking venture capitalists with aspiring entrepreneurs. He is also a co-founder of all-top.com, a site which he says functions as an online magazine rack.

So, there you go, that was a quick background overview of Mr.Kawasaki. If you're curious about his Japanese name, I guess I will just leave it up to you to research for. Now, let us go back to his motivational and guiding video. In the video, there were two words which played as the main protagonists - make meaning. Guy started out by imparting that the best way to start your business ventures or even non-business ones is to ensure yourself first that you are making meaning out of it. He stated that, in starting your business venture, you must not be first clouded with the thought of the "making money" stages, but instead you must take care of the "make meaning" part first. For as what he said, companies that initially set out to make money eventually ended up not making a meaning and not making money at all, but a company who took off the ground to make meaning, made a difference and made money along the way in the long run. Now, how to make meaning, you might ask. There are three paths one could go into to make meaning based on Mr.Kawasaki's lecture.

* Increase the quality of life One good way to make meaning is to set a goal for your company to find ways to improve how people live their lives. To change their lives. In a good and benefitial way of course. If we try to observe the landscape of the business world nowadays, we would notice that most if not all of the elite and the most successful companies are those which introduced bright innovations and creative ideas that in one way or another helped improve the quality of living of their customers. Let us not go far away, let's take the Apple company as an example. What made them a huge hit since the beginning of their venture was because they introduced and redefined the idea of what computers are and what they are capable of doing. They deviated from the norms that computers are just for huge business companies, the federal agency, or in the aeronautics field. They brought the magic of computer to the average man. They triggered the start of the love story between humans and computers. And they came with all that milestones and achievements because the men behind Apple wanted to increase the quality of life. Look now, what is Apple? where is Apple? Unless you live inside a cave, you would know how much success the company has gotten so far. And that is because they started out to make meaning rather than make money. Another perfect example is Facebook. If you had the luxury to watch and know the story behind the popular social networking site's success through the movie "The Social Network", you would know that Facebook was actually brought to make meaning initially and not to make money. There was a part on the movie wherein Eduardo Saverin was convincing Mark Zuckerberg to put advertisements in their site but to no avail. Mark didn't want to put ads because he seemed to believe that putting so will eliminate Facebook's edge or deviation against their competitors. In that sense, Mark was actually putting a significant meaning to his site. He was deviating from the norm to give people a breath of brand new air and to change the way people live their lives. Of course we all know that Facebook has also its bad sides but we can't deny the fact that it has made a great impact on us and helped us in a number of ways. Although I believe that wasn't the main factor of Facebook's success, I guess that decision of Mark also helped the cause of the site in its budding stages.

* Right a Wrong Another way to make meaning is to correct something that you perceived to be wrong. If you have that objective in any company or organization you want to put up, you would more often than not be able to sustain that company in the long run. Why? Here is what I think is the reason. Consider this situation. A faithful and hardworking mother has a son embedded with all sorts of vices you could imagine. Faithful and loving as she is, the mother will always try to find the right and effective ways just to change her son and guide him to the right path. The motivation inside her will certainly be at a high level because of her love for her son. And people around who would notice her effort and dedication to renew her son will appreciate and praise her most likely. The same goes in starting up an orginization or company. If your company will be commited in correcting a mistake, it will have a sustained motivation along the way so it will not easily collapse and crumble. And eventually, if people will see the true essence of your company's existence and how your company is actually advocating on changing that mistake, there will be a high degree of certainty that they will patronize your company or your products and services.

* Prevent the end of Something Good Now that you had right a wrong, you wouldn't want that to become wrong again right? Okay, that sounds confusing. What I am trying to say is that in addition to that second way to make meaning which is to right a wrong, there is also a third way that is somewhat related to that. Preventing the end of something good. If in the "right a wrong" way you need to change something that is awful and unacceptable, in this third way of making meaning you need to filter that change in order to maintain and sustain something that is good, something that has been there since the beginning and has provided proven benefits and results, and something that if permanently gone, will leave a huge hole to fill. Say, for example, you wouldn't want the internet to disappear into oblivion would you? Even if you want to I don't believe it will happen though not unless the Earth explodes without reason. Just like the two other ways, if you will follow this path you would most likely have a great chance of success in your companies,organizations, or other endeavors.

Now, whichever you choose among those three ways Mr. Kawasaki stated, the most important thing is for you to be sure that you set to make meaning first and not to make money. In my own logical reasoning this is because if you set the "making money" the center of your business right away, much of your of attention will be on how much you have earned rather than what you have made and what is still there waiting to be done. People pay for something they like, something that they found useful, entertaining, creative, etc. And many companies will offer that, and they are not just companies, they are established and notable brands. And you, as a start-up company trying to go head-to-head against them and trying to find a niche of your own needs to offer something different, an innovation capable of making a difference and bringing people to new dimensions in order to have a good chance of success. And you can only do that if you set aside the thought of money and focus first on how to achieve those things. You can only do that if set to make meaning first.

Actually, to tell you honestly, I had become a victim of this situation recently. It was when I jumped into the blogging world. Apart from being a medium to express your thoughts, desires, and passions, and other relevant information, we all know that a blog is also a perfect highway in earning money without doing much (that is if you really enjoy writing). So, when I decided to be more committed into blogging, the thought of making money was also behind the back of my mind. And it was heightened more with the knowing that one of our batchmates was making thousands of pesos a month out of this field. So I somewhat re-engineered my blog, messed up with the design, added some tweaks I've searched through Google, and finally came up with a somewhat acceptable one. The blog's theme was inclined through sports particularly basketball because that is where I am mostly passionate about. Then, I applied for an account for a popular advertising service - Google Adsense. And, I believe it took a month and a couple of retries before finally the advertising service accepted my request for an account. And the granting of my request filled me more with enthusiasm to blog because now I thought that finally I am one step closer to earning from my blog. From that juncture, crazy as it is, I was always conscious of the stats of my blog, the number of pageviews, the visitors, and of course how much I have earned. In my desperation, I registered in some of the sports forums I know and have visited before just to have an opportunity to promote my blog and get more traffic. What is more crazier is that I even sent private messages to some of my friends in Facebook to visit my site and click on the ads! Recalling that, I couldn't help but laugh at how desperate I am on that time. And yes, I never realized on that time how intelligent Google could be. Lucky me, I realized it before Google could sense something. Or maybe, they have sensed it on that time they just gave me a chance to recuperate. Now, because my mind was clouded with the thought of making money first, I forgot that I didn't offered much meaning out of my blog. No astounding content, mediocre design, nothing new to offer. That was my blog. And as a result, I didn't attract much readers and establish a decent base. And up until now, I have only a little over a dollar in my account. Now, if only I didn't waste my time on checking my page views and earnings instead dedicated it on finding more ways to improve my blog and make it more attractive, innovative, and informative for visitors, then I guess I could have fared much better in that span of time. But now that I have watched Mr. Kawasaki's talk, I am more motivated to make meaning. Watch out.

By the way this is the blog I'm talking about —-> http://pinoybballer.blogspot.comVisit it if you like and let me know what you think of it. Who knows you might just chip in the right piece that would make my blog a perfect puzzle.

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Last edited by michael anthony jandayan on Mon Dec 06, 2010 7:14 pm; edited 2 times in total

“MAKING MEANING TO MAKE MONEY” this phrase is from Guy Kawasaki at his video “the art of start”. Who is this Guy Kawasaki? Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. Because of the success he achieved I was intrigued on what is his life. Is his life like Steve Jobs? So I surfed the internet and found this page which he himself told a short story about his life. “I was born in Honolulu, Hawaii in 1954. My family lived in a tough part of Honolulu called Kalihi Valley. We weren’t rich, but I never felt poor-because my mother and father made many sacrifices for my sister and me. My mother was a housewife, and my father was, at various times, a fireman, real estate broker, state senator, and government official.I attended Iolani School where I graduated in 1972. Iolani is not as well known as its rival, Punahou, but I got a fantastic and formative education there. After Iolani, I matriculated to Stanford University where I graduated in 1976. My major was psychology-which was the easiest major I could find.After Stanford, I attended the law school at UC Davis because, like all Asian American parents, my folks wanted me to be a “doctor, lawyer, or dentist.” I only lasted one week because I couldn’t deal with the law school teachers telling me that I was crap and that they were going to remake me.The following year I entered the MBA program at UCLA. I liked this curriculum much better. While there, I worked for a fine-jewelry manufacturer called Nova Stylings; my first real job was literally counting diamonds. From Nova, its CEO Marty Gruber, and my Jewish colleagues in the jewelry business, I learned how to sell. The jewelry business is the toughest business I’ve encountered.I remained at Nova for a few years until the computer bug bit me. The Apple II removed the scales from my eyes, so I went to work for an educational software company called EduWare Services. However, Peachtree Software acquired the company and wanted me to move to Atlanta. “I don’t think so.” I can’t live in a city where people call sushi “bait.”Luckily, my Stanford roommate, Mike Boich, got me a job at Apple. When I saw what a Macintosh could do, the clouds parted and the angels started singing. For four years I evangelized Macintosh to software and hardware developers and led the charge against world-wide domination by IBM. I also met my wife Beth at Apple during this timeframe-Apple has been very good to me. Around 1987, my job with Apple was done. Macintosh had plenty of software by then, so I left to start a Macintosh database company called ACIUS. It published a product called 4th Dimension. I did this for two years and then left to pursue my bliss of writing, speaking, and consulting.Later, I started another software company called Fog City Software with three of the best people in the world: Will Mayall, Kathryn Henkens, and Jud Spencer. We created an email product called Emailer that we sold to Claris and then a list server product called LetterRip.In 1995 I returned to Apple as an Apple fellow. At the time, according to the pundits, Apple was supposed to die again. (Apple should have died about ten times in the past twenty years according to the pundits.) My job on this tour of duty was to maintain and rejuvenate the Macintosh cult.A couple years later, I left Apple to start Garage with Craig Johnson of Venture Law Group and Rich Karlgaard of Forbes. Version 1.0 of Garage was to provide matchmaking services for angel investors and entrepreneurs. We upgraded to version 2.0 which was an investment bank for helping entrepreneurs raise money from venture capitalists. Today, version 3.0 is focused on being a venture capital firm and making direct investments in early-stage technology companies.”So basically Steve Jobs and Guy Kawasaki had a little similarity in life, which is looking what they love and chase after it. Amazing it is, how these two people has shared the same principle. I was just thinking if I too could have or what if I would think the way they think? Adopt their style? And even be more like them? Well I guess I could be the next topic the students would write something about. But unfortunately there could only be little similarities not all could be the same. As they say everything is made uniquely which means I could not be them but I could surely use their lives as an inspiration for me to reach my success. This guy Kawasaki has presented videos to help those people be inspired. One of those videos is “The art of the Start” which I am able to watch with my co-classmates and our facilitator. Guy Kawasaki said there that it is not enough to make money, he said make a meaning. What does he implies with this phrase? He said Make a meaning to make money, at first I could not understand it because to me if I had money then I can make meaning out of it. But again he is thinking beyond, he is not concern only on his self, he is not that kind of man who thinks of doing business just to make money. As I get it, he thinks not only for his sake but also for the sake of a lot of people that might benefit on what he would possibly do. making business is not all about yourself. If you do think about this then you would not possibly succeed on what you plan to do. Who will be your consumers? Who will work for you? Will you buy your own products? Will you take all the man power you need on your shoulders? Then if that is so what makes you think you would last? Also in his video he said these in accordance to the phrase “Make a meaning tom make money”, he also said that when you build your business you must consider thinking these three things, first is “Increase the quality of life”, “Right a wrong” and “Prevent the end of something good”. Increase the quality of life. Why Guy Kawasaki did say this? It is because he is not selfish. He thinks for the community, the society he is in. He takes a look at his surrounding, what are those things that causes or gives threat to one’s life and he formulates, take an action to improve the quality of life. In the internet there is this page that said that quality of life is comprised of good characteristics which are good health, stability, happiness, meaning and relationship. These has been also explained briefly on that site. Good Health. I think if you are mentally and physically healthy you are in a good health. Good health helps a productive and happy life. F all the members of family are healthy then they can do fun and exciting things like having family bonding and more. Good health reflects from what’s inside. The attitudes of healthy person are naturally more positive and can accomplish more goals in life. Stability. This is a condition of being stable. In mental or psychologically firmness. This is another important factor of quality of life. When you and everybody is stable we can make better decisions about life and for the future. Children who are raised in stable homes generally thrive, and adults who strive to provide stability often fare much better in life. When we're more stable, we tend to be more responsible and have a sense of purpose. Sometimes life circumstances make it difficult to be stable, but the deciding factor is how you handle the situation. You can either make it worse or use it as a learning experience to grow. Happiness. Being happy makes the worlds go round. Yes! This is true. In my opinion, being happy is what people should be feel living in his own existence. To be satisfied is happy. If you are satisfy of what you have, in spite of many struggles facing. Money doesn’t count and can’t buy happiness of people. There are instances like some little girls are trained early on to seek their prince charming and live happily ever after. Just what I did when I was a kid. However, this fantasy can cause some people to grow up having unrealistic expectations. Some people who dream to achieve their goals expect much of that certain thing to happen even if possible. Happiness is a mind-set, as is unhappiness. You can always take a difficult situation and turn it into something positive. No one else can make you happy. Seeking happiness from material things or people will leave you disappointed in the end. Having the right attitude and doing things to improve your quality of life will ultimately make you happy. Thus, happiness is one of the best factors of good quality of life. Meaning. People should have the motivation in their life. People who have meaning in their life have a very high quality of life. You should consider the right meaning of your life meaning to stand and live the meaning. Meaning brings purpose and a reason to live. Most people achieve this need by helping to improve the lives of other people. Giving and sharing time with friends, loved ones or even strangers can bring great purpose in life. Having children and teaching them to have values and good ethics can provide a great deal of meaning. For some people, having God in their life provides them with great meaning. If you didn’t have that meaning yet, then life has many chances to build it right. Relationship. People should the good relationship towards other people. Especially in their family and friends. Spending time and enjoying the company of family and friends can help take care of our natural social needs. Not just towards other people but most especially we as human beings are very complex biological to the great creature – God. We nurture and inspire people with positive emotions and encouragement from each other. Spending an evening with friends having a good meal, games and a few good laughs can cause serotonin levels to increase. Serotonin is the hormone that helps us to feel happy and adds to quality of life. There is a saying that said “live life to the fullest”, but this is not necessary to live life with all the happiness in life. Just like gimmick with friends and soon. Its about living your life in God’s will. Keep it up!Right a wrong. Whenever we have done something wrong what we do is either continue on our lives and pretend nothing happened or we try to make it right. Better if we think like in the second option. If we always run and escape the consequences of doing what is wrong we would actually end up doing wrong all the time but if we face the reality that we were wrong and that we admit it then we will possibly have the chance to make it right. In result those things we have done to make up the wrong things will possibly bring up something good not only to us but also in the community, maybe, that we are in. Prevent the end of something good. Whenever we have good things we do our best to keep it. It is just that logic. Keep it from ending to continue using or tasting the benefits it bring.So honestly I that video, I have realized a lot of things like if we build a business think about the environment, think of what they need, dig into the hole and then see. Create something that not only you would benefit but for all to taste the sweetness of life. It is just a matter of sharing the things that God has showered upon you.References: http://www.guykawasaki.com/about/index.shtmlhttp://blogs.sitepoint.com/2009/08/18/how-business-ethics-can-change-your-life/

Make a meaning In this generation many companies now are exists, and many are successful. But do you know how and why they made their company grow and expanded into many branches and be successful persons? For me, I think they reach it to the top because the companies they have are really a need in the world and it really has meaning and big purpose to all people. We all know that it’s really hard to think on what would be a good start up business nowadays because their many big companies existing. It’s all also hard to start a business for a reason that the big businesses might have adopted already the business. So for those who will start a business, first thing that you will consider is why would you put up the business and what is the main purpose of it, then search some information about the business you desire if it still in demand and research some information of new trends of technology that might be a help for your start up businesses. By the way don’t start a business because you really need money and you badly needed to be rich because in order to make a business successful and expand into many branches we should consider if it helps the society and the lifestyle of the people. I know its part of the reason why we put up a business, but we don’t need to stick to that reason and make it our priority because in order to gain and earn money is by your business. So when you just aim for money alone, you’ll be having hard time to reach it because a business which produces productive products can only succeed in this industry. So in business don’t just think for your own good but think for the good of all because when you succeed to help the society then you can have your money. In that situation you don’t just help the society and improve the lifestyles you also help your self too. I have some ideas now after I have seen the video of MR. Guy Kawasaki about starting a company or business. In that video Mr. Guy Kawasaki tell his student that in starting business or company we should first think of what is the meaning of the company or business we will starting, what would be the main purpose of it. By the way who is Mr. Guy Kawasaki? I have some research done of information about Mr. Guy Kawasaki. So in the research I have done it appears that Mr. Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine.Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, andThe Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.. In his video I have learned that in staring a business we should make meaning out of it in order to succeed because I business without a meaning can be considered useless for the reason that what the purpose of it if it doesn’t have a meaning or a goal. Like some companies, I think most of them are making the world changed and make it better for all. Most companies also change the lifestyle of people, as what our facilitator said. Like now, in the past people communicates by the use of letters. It takes to long before you can read it. But now, by the help of some companies we may able to communicate via cell phones, and telephones. Even when you’re far from each other just by the use of internet you can still connect and communicate with each other. This should be a companies should be the purpose of, to change the world and make it better and increased the quality of life. So for those who will put up start up business, my suggestion is to know what the need of the society most especially peoples because peoples are the one who will engage and will buy the products. And also think widely before you decide on what your business will be because it’s really hard to think of best business that will grab the attention of the people. Then be a risk taker in order to survive every struggle you may encounter, and have faith to GOD and to your self in order to take all those struggles smoothly.http://www.guykawasaki.com/about/index.shtml

Increase the quality of lifeIn the world of businesses most of them increase the quality of life by changing the lifestyle of each person with the products they producing. Just like for example drinking a coffee, before you can drink first your coffee you’ll need to have a hot water, coffee, Nescafe, and sugar, then put it together then steer it. Now we only need to have 3 in1 coffee and hot water to have a coffee. By the technology existing nowadays people may enjoy their life at the same time make it easier than before. One example also of increasing the quality of life is in the internet, by the help of some social networking sites people may able to communicate even if their far from each other. One thing that makes a change of life style is by those social networking sites people may able to gain many friends and knows one another. Also with the help of social networking site people around the globe become one for 1 campaign, like what happens in facebook, people were changing their primary pictures into a cartoon characters for one reason and that is stop child abusing. Company’s products really help peoples in their daily life and life styles. So with them people may able to do things somehow possible, although there are some factors that businesses and companies brings, but still as a whole they were playing a big part in the improvement of the world to a better place. For those who will put up businesses make your businesses really productive and make your business one of the help that people needs because although there are many companies and businesses are existing, still theirs still lacking in this society, and still there’s a place for everyone that want to start a businesses. Just search some information that might help you in starting your businesses, also make your business increase the quality of life by making products helpful to people because with that you may bale to benefit on that because the profits will be good, at the same time you able to help improve the quality of life to make it better.

Right a wrong Right a wrong, in business you can be stagnant on something because their might be some changes or improvements needed in that product. Like when a product has something wrong then improve it and make it better to be able to use it and make it more productive. An example of it is like what happens in some car distributors, someone died because of the defective of the car. So if you were able to think of a solution to improve it and make it better, you can help them and innovate it and make it better. With that, they were not only the one that benefits with but also you, and because of it you were able to help them back the trust of their customers and you have also save life. In your own business don’t take to calmly your success, be vigilant and explore of what can cause of something wrong in your business, then if you find some troubles, then work for it to improve what is wrong and make it better. In business you can assure that there will no problems that you will encounter because problems are always a part of it before you can be successful, so you better deal with it, be a risk taker. By just improving it you can produce productive products that can cause betterment of the life style of a person. You can also be part of the improvement of something to right a wrong by just exploring fro what something wrong or lacking around you, then if you saw or have an idea on what should be the things to be improve then apply it to your business. By just exploring around you can find many improvements that should be done and you can be part of the improvements to make it right. There are still something needed to be improve in this society like in hospital, even though most hospitals have high-tech gadgets and devices for their patients still there still needed to be added technologies to able to cure illnesses. Although it may cause much for them but it can still help them for the improvement of the hospitals. Nowadays we can say that it’s really hard to innovate something when your company or business is still starting to grow or expand, but don’t lose hope because you might better ideas than anyone that can be productive and useful because even if they have the needed technologies you can still compete them if you’re just imaginative and innovative like them. It’s not just about how high-tech you were using, it’s about how do you make solutions for every problem because technologies are not the reason of the success they just part of it. You are the one who thinks and produce ideas for solutions, technologies is just a tool to implement an output of your ideas.

Prevent the end of something good In business you should not end a thing that helps the people or don’t let others destroy what’s good for the improvement of the world. In the world of business you’ll need to produce what can cause goodness to all and don’t let it be stop. Just improve the necessary improvements that need to be done because if you let it ends it might cause big effects to people. Don’t stop producing products that really helps the society most especially people because with just a little help still it has a big impact and cause changes in the world that might make the world be better. Don’t mind if it will bring just a bit impact rather think of making it better or improve it instead of ending it. Although businesses now are aiming for a big profit but still they are not ending producing beneficial products to the society. So as an Information technology student and future Technopreneur if blessed I would probably helped them to prevent of ending producing products that are useful and beneficial to all, because for me it’s better to try to improve something that might help the society and at the same time gain money from it than to directly end it and change it. As a future Technopreneur we should preserve things that been invented for the improvement of the world and life style of the people. Instead of rejecting and disregarding those things, innovate it and make it more productive. Don’t let it end up because without those things that let the world change we might not live like this. We should be part of preventing the end of something good because without those we can’t increase the quality of life.

Guy Kawasaki was a Silicon Valley venture capitalist and one of the currently Managing Director of Garage Technology Ventures of Apple Company; he is the one who is in the video shown to us by our instructor, the video presented to us was talks about “Make Meaning” which is basically the real essence of entrepreneurship. In the video, he discuss about the Art of the Start which the main topic was to “Make Meaning” out of the business and simply want to make some money with make meaning of it and most importantly we acquire the proper mindset of an entrepreneur. He says that “If you make meaning, you will probably making money. But if you set out to make money, you will probably not make meaning and you won’t make money.” Based from him I’ve agree with it because many entrepreneur are fun of making and gaining money out of there business but does not have make meaning of it. Don’t think just a profit but make meaning of it. A business without a purpose is just like walking without knowing the direction where will go because if there’s no meaning in making a business is useless. When say meaning is not all about money, power, or prestige and it’s not even about creating a fun place to work. In putting a business you must have to know why you are making this kind of business, what are your purpose of it and how you can stand it all the way? For me make meaning out of the business is very importance, through this you will know where your business is will be need of improvement and by this the entrepreneur may not worry about of their business. From the discussion of Guy Kawasaki, I’ve learned that making a business is not just like purely a business which involves profit, income, products and gaining money but also make meaning out of the business. Consider a business which the entrepreneur is making meaning out of it, for sure it will be successful and it will be worthy to everyone. He also stressed that if those companies who set out to make a positive change in the world are the companies that will ultimately be the most successful. Making meaning is significant in every business it is because by doing these in will turn out the world to be a better place for all of us. Why is this so, simply they will produce a best and worthy product and service for us to be benefit at. Also, these will greatly affect the business if the entrepreneur do applied it in his company cause these make meaning is a tool for a success of every business may use it.

There are three examples on how is the best way to make meaning which are; Increase of quality of life, Right a wrong and prevent the end of something good. These examples are very useful in putting up a business and to the entrepreneur. First example is the Increase of quality of life which means that make people more productive or their lives easier or enjoyable. In the business it should be worthy to the people and to the client. That the product of the business must be valuable to them just like it gives a satisfying thing and makes their life comfortable as ever and treat them well in the business you have to establish. Nowadays, lots of the establishment and company firm are using now the high-tech machine and gadgets to their businesses and that’s what we called the innovation of the business today. I observe that most of the business today are offering extra services to make appealing to the people and captive their interest and they doing these of the reason that they want to the people as well as the client to be accommodated well and be happy of want they get and experience the from your product and also to the establishment that they visited at. Comparing the generation today from the generation before, we all know that before their so many task and problem encountered in the different establishment before like delayed orders, slow serving, inconvenient processes, etc. today those problems are now solve because of the high-tech machine and gadgets although there are still some problems may occur to a certain company or the establishment but only some of these are already replace by the technology they use and solve it already. Right a wrong is the next example in “make meaning”. These means that a variant on the above and be a part of the solution, not a part of the problem. You must recognize and determine what the problem of your business was, so that you will prevent and solve it right away. In putting up a business we should always consider the importance of our business if these are a solution or a problem caused business to the community as well as to our own environment. Businesses have this advantage and disadvantage side when it will be establish. These advantage and disadvantage side of the business was reflected to the customer for their benefit. Being an entrepreneur you will always know the wants and needs of the customer not that just putting up a business just for your sake and for your own good. Saying right a wrong in a business is to risk in a certain business because these will test your capability as an entrepreneur on how you will run and manage your business well. Every failure that we encountered is similar on an exam given in a school if we study it we will be passed it but if you are not you will be failed and better luck next time. Failure is always attached to us and it’s up to us on how we deal it. But always be an optimistic in every situation and know how to stand up again and continue the battle you’ve started. Failure is not always be a failure it’s up to you if you will be a pessimist and continue the idea that you will not be a successful anymore for just a one failure you’ve encountered.Last example on make meaning is the Prevent the end of something good means that preserve something classic or historical and save the whales. These example explain that if your business you begin is end up to successful, don’t be contented of it and relax because these days we all know that their is a strong competition between any company. Learn to be edgy and creative it comes to your own business and learns how to get the taste of the people and use it to your next product or inventions just give them encouragement and interest to it. You must also be productive in order to prevent the end of definite product knows how to renew and revive this things. In this area you should be a talented enough and have a powerful mindset for you to continue of what you are doing and persist to create something good out of your business. Preventing the end of something good is to acknowledge the entrepreneur that he must be alert of how his business going on and for him to planned what will be the next stuff he must do for his business to be a productive one and also compete to other company. You must to be futuristic enough and learn to adopt the new things that existed in today’s generation and break the old ways you up to it and make it as your background for it’s the improvement of the company and the business as well. As of today many of the Technopreneur and Entrepreneur are using some of the futuristic idea in their businesses just to entice the client and thinking on how they do that certain product which you think is advance enough for today’s world.

Giving the three examples of “Make Meaning” in the business I surely say that these three examples of Guy Kawasaki is so very greatly help to all the businessman out there for them to improve and make out of it their every business. After these, I learn so many things especially when it comes to business; it is not that just business is purely a business, it has an ingredients to it for it to be a successful and this is to make meaning out of your business and to the three examples given by Guy. Guy Kawasaki presentation is a great help for those you plan to be an entrepreneur for them to have a background for their business someday. In the video, Guy also emphasized that a great key to success in a business is to organize. Organization in the business is excellent way for a business to know how it will turn out and work it well. To the entrepreneur he must know how to organize well and a wise planner in his business so that it will be victorious of all. An entrepreneur you should not always think the money or how you will gain on that business and gaining more income because as what I have stated earlier that a business is not just a purely a business it’s also include the heart, passion and a helping hand to others. When building a business you must know your passion and the needs and wants of the people so that you know will your business look like and what it will be the turn out. We all know that many of the customers these days are now demanding they want to be prioritized and serve them well in your kind of business. You can’t please everyone so you must consider the number of your customer as your client caused the small it have the better it thus, its better to have few customer which loyal than to have mediocre that will easily turn back and find other new. In the business world today the competition was so very rich which they called as the dominant competitors in the space and if you beat them, you are already beating everybody. So an Entrepreneur or the Technopreneur must be wise enough but not that uses a dirty tactics just to win the battle but wise and fair enough to fight and beating everybody in the business world. That why Guy Kawasaki formulates this kind of idea which is to “Make Meaning” of your business is just to be a better Entrepreneur or a Technopreneur that will definitely a great help to them in putting up a business. I’ve also learned that the business model today was so very different compare to before and all of us know that. In our generation of today’s was so very advance in terms of technology which we can see some robot employee in any company. But Guy Kawasaki says that to have a best business plan as possible is to follows this some steps: simplicity, specificity and to ask women. Why is there ask women it is because he believes that a women don’t possess the killer gene that is inherent in men, and also a women have a better advice to give than a men. As what I have learned from our other subject who closely related in this Technopreneurship 2 is the Project Management is that you must know to set the goal or the milestone of your business or a project for you to know that if you are still on right track of what you have doing and this will increase the chance of success. Aside from this is to know the right way of managing a certain business, these will also affect on your company caused it’s involve the manpower of your own business firm. Lastly, make meaning is not just for the business only but it is for all. In everything we do we always identify why we are doing this things and what is the purpose of this so there’s always a “Make Meaning” every situation that happen to us. It is just like the saying, “everything has a purpose” we are doing a specific action by purpose even like doing just for nothing or just for but still theirs always a reason and purpose why you have done that action. Guy Kawasaki is truly a genius and great person by creating this kind of idea that may apply to the business that may help them as well as to the life.

I’d like to share with you a video from a talk given Guy Kawasaki to the Stanford Technology Ventures Program in Stanford University.Guy Kawasaki is, well he is one of the founders and Managing Director of Garage Technology Ventures, a seed-stage and early-stage venture capital fund.He is a Japanese American and a native of Honolulu, Hawaii, Kalihi Valley where he attended the Iolani School. He has a B.A. in psychology from Stanford University he graduated in 1976 and an MBA from University of California, Los Angeles. His first real job real job was literally counting diamonds at that time also he learned how to sell with the aid of the CEO of the company and his Jewish colleagues. Guy Kawasaki said in his blog that the toughest business he encountered is jewellery business.

Guy Kawasaki is a Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He is currently a Managing Director of Garage Technology Ventures, and has been involved in the rumour reporting site, Truemors, and an RSS aggregator, Alltop. He is also a well-known blogger. Guy Kawasaki was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He is noted for having brought the concept of evangelism, initially focused on creating passionate user-advocates for the Apple brand, to the high-tech business.

A couple years later, he left Apple to start Garage with Craig Johnson of Venture Law Group and Rich Karlgaard of Forbes. Version 1.0 of Garage was to provide matchmaking services for angel investors and entrepreneurs. They upgraded to version 2.0 which was an investment bank for helping entrepreneurs raise money from venture capitalists. Today, version 3.0 is focused on being a venture capital firm and making direct investments in early-stage technology companies.

A straight-talking (and very funny) business "evangelist" who worked at Apple Computer from 1983 to 1987, Guy's job was to spread the word about the Macintosh. Now he runs Garage.com, a venture capital firm looking for the next big thing.Guy's first order of business was to urge the eBayers in attendance to "make meaning" with what they do. "An eBay seller is an evangelist," he said.

Guy showed the audience examples of real-world ads with meaning, such as one of a Nike woman's shoe that speaks to a woman as a person, about how she is more than her measurements (she knows "measurements are statistics, and statistics lie"). This pitch is effective because it is about efficacy, power, etc., not just selling a shoe made of leather rubber, cotton, etc. to women, said Guy.

But prior to helping extraordinary entrepreneurs build their own companies, he used to work as an Apple worker at Apple Computer, Inc. A noted speaker and founder of various personal computer companies, Guy is often credited as one of the individuals responsible for making Macintosh computers a success. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way

In this lecture, he talks about the real essence of entrepreneurship, which is basically about making meaning. As most of us dream of starting our own business, it is important that we acquire the proper mind set of an entrepreneur. And this includes having the right reasons for starting a company.To quote a small part of this video, he says that:

“if you make meaning, you will probably make money. But if you set out to make money, you will probably not make meaning and you won’t make money”

The big mistake he sees a lot of entrepreneurs make is to focus simply on making money and not making meaning. "That is a big turnoff for a venture capitalist," he said. "We want to make meaning; to change the world."

He suggests that entrepreneurs focus instead on "the company that makes meaning...it is very hard to evangelize crap."In addition to "making meaning," he suggests people dispense with the fancy corporate off-sites to create a "mission statement," with a facilitator who "knows nothing about your business, but has the magic marker pads." Instead, he says, all you need are "three or four words...a mantra."As an example of a mission statement-to-mantra makeover, he suggests that Wendy's changes its clunky mission statement that contains a long phrase including the words "leadership, innovation, and partnerships" to simply "Healthy Fast Food."

I find the video very casual, and I think, he is just lecturing his students. But this simple and casual conversation has full of knowledge and can change lives of those individual who is very oriented and has the mind of establishing a good company. This video as I have watched is very helpful with regards to setting up a company, not just by setting up but establishing the right idea and essence of establishing a good company which is to have meaning for your company. Below are the ideas and my person that could can

Make meaning

This is the idea of Mr Guy Kawasaki wanted us to know; not just for students, for entrepreneurs, for technopreneurs but to all of us the real idea of establishing a good, competitive company! This great idea given by Mr Guy Kawasaki is applicable in all aspects of lives.Most people perceive for their business or company is to gain more and more profit. The idea of Mr Guy Kawasaki we should not just think about the profits of our company but above all we should focus and take in to consideration of what is really the true meaning of your company, the idea is we should make meaning to our company. The three minute shares and imparts ideas of Mr Guy Kawasaki. He just shares about entrepreneurs and technopreneurs of today’s generation and how most of this companies and group of business man manage their company.Focus on making meaning, not money. If your vision for your company is to grow it just to flip it to a large company or to take it public and cash out, "you're doomed". Kawasaki says that great companies are built around one of three kinds of meaning:

1. Increase the quality of life. Make people more productive or their lives easier or more enjoyable.or looking for ways to increase the quality of life. Many truly great innovations in the history of humanity greatly increased the quality of people's life. Can you imagine how our daily lives have changed by the invention of the personal computer? What about mobile phones or the internet? How about air conditioning or electricity, not to mention airplanes, cars, and other means of transport. We need to ask: How can we increase the quality of life of our customers with what we're doing? Over 100 million products sold testify to how the iPod has increased the quality of life for music lovers around the world.

The idea is making extension of the quality of a certain product or machine like increasing the quality of the machine like innovating the machine and adding new technologies. In this way you, we are extending the quality and life of a certain technology, which is sooner be used by people. And according to Guy Kawasaki with regards to his idea about make meaning in increasing the quality of life “We were trying to increase the quality of life for the Macintosh user. And that was a great motivation. It kept us going through many many difficult periods. We were waking up in the morning thinking how we could change people’s lives.” He never stop thinking, experimenting, inventing technologies in order to help himself, his fellow men and his nation.

2. Right a wrong. A variant on the above. Be a part of the solution, not a part of the problem. Take note of problems you encounter as you go through life on a list and look for ways to turn these problems into business or innovation opportunities. What annoys you and needs to be fixed? What does not work as well as it should? What is poorly designed and needs improvement? What unmet and often unarticulated need has not yet been addressed by the market? What really sucks and could be changed for the better by you? Online music is a good example: P2P-sharing services allowed people to easily find their favorite songs online. In October 2003, Apple righted another wrong by offering a legal way to acquire songs online with the opening of the iTunes Music Store.

In our surroundings there are certain things that goes wrong, we all we have to do is just simple correct those wrong and bad things that was being adapt and exist , just and example if you are thirsty and somehow that is your problem, the solution for that is what????? What do you think is the solution? Actually the solution I very simple just drink water. In real life if you have problems and you think that something is going wrong in your life , field, profession, work,; all you have to do is to work on that certain issue or problem! That is practically the solution!

“You should find something that’s wrong in the world or you notice that’s something wrong and you want to fix that. This might be particularly applicable to not-for-profits where there’s pollution or there’s crime or there’s abuse and their very core is to end that wrong. “ Guy Kawasaki shares.

3. Prevent the end of something good. Preserve something classic or historical. Save the whales. As the world changes, people vary in their perception of which of these changes are good and bad. Is there something good, beautiful, or wonderful that is about to come to an end due to changes in the environment? If you just cannot stand the fact that something good is about to end, turn the problem into an opportunity to start a business, an innovation project or a social movement. For example, in Africa, national parks with premium safari lodges help to preserve the beauty of the African wilderness while creating job opportunities for the locals and tourism income for the country and its entrepreneurs. Preserving things and restoring things that is something good and offer good contribution in or society. Its like preserving ones life; human being, material, infrastructure etc.

“You see something beautiful, something wonderful, and you just can’t stand the fact that it’s been eroded, it’s being changed, it’s being ruined. So I ask you as you start your companies, your not-for-profits, your churches, your schools, whatever you’re starting, please have one of those three motivations, one or more of those motivations. If you don’t have any of those motivations, I suggest that you rethink what you’re doing. I think these three things are the key to starting a great organization.

If we apply this three basic ideas of Mr Guy Kawasaki in our business and even in our life. We can save and restore everything. I have know the right knowledge on how I will perceive the progress of my company. I have now the idea, business and establishing that it is not kust about money, but above all it is all about yourself and your business! We need money, but first we need ideas in order to have and produce money. Those ideas of Mr Guy Kawasaki inspires me and I hope and somehow people can apply this basic ideas in their lives. I just like to share it again, we are born to be a good and excellent human being, and as human we have the capacity to excel in different aspects. We are not just born to be just as manager but we are born to be the owner and founder of that certain company. I know, and I will personally apply those things and ideas from Mr Guy Kawasaki. And I am looking forward for better things, achievement, best result that may bring to my soon to be company. And I know I can do this things coz I have Christ who strengthens me!

When I saw the video of Mr. Kawasaki I really enlightened to the words that came out from him. Every word he said in that video really make meaning to everyone of us. First let me introduce to you the background of Mr. Kawasaki, Guy Kawasaki is the author of The Art of the Start, the Managing Director of Garage Technology Ventures, and a columnist for Forbes magazine. Previously, he was an Apple Fellow at Apple Computer, Inc., where he was one of the individuals responsible for the success of the Macintosh computer. He is the author of eight books including Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. His latest book The Art of the Start, due to be published in September 2004, draws parallels between entrepreneurs starting new companies and employees in established companies who are trying to create a new product or service. He has a B.A. from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. Guy Kawasaki's in-depth knowledge of the high-tech industry combined with his years of management experience enable him to address a wide range of audiences. His particular strength is the ability to quickly understand diverse industries and incorporate his pre-existing knowledge into a highly relevant and customized speech. He routinely gets rave reviews from clients including trade associations, packaged goods companies, service providers, insurance companies, educational institutions, and technology companies. His words are inspiring enough to let those listeners think on what they are currently doing in their own respective lives, specifically, in their business lives. It is alarming to observe that there are still lots of companies or factories that instead putting up their business to allow people have a comfortable and productive life, they are ruining the environment that may also affect the people around them. The talk of this Guy Kawasaki makes me realize that still the world needs to have a big change. Making meaning was stressed in his talk and it can be attained by having one or more of these three things. First is to increase the quality of life. Quality of life, what's the quality of your life right now. Is it in its highest level? or Still on the process of going up to the highest standard? or you are now finding it hard to go far beyond your unfair situation. Each one of us right now have our own status in life. Some are in its happiest state, some are not contented, some can't find themselves having happy moments and the likes. Many of the companies or organizations in this world of ours are making their ways to make the world a better place to live a better place to be happy. Many innovations were created, like those gadgets that makes people or humans think that they are living comfortably in this world. Like for example these cellular phones. This things make the lives of people or we can say the quality of people lives better. It incorporates all sort of people that may also help you in any other way you or shall I say we ourselves can benefit. WE already know that we are living in earth and in science; we can relate it to a simple ecosystem with a symbiotic relationship. “No man is an island” and so therefore man can’t live with out the other. In this way, technopreneurship holds fast the service that a single individual can offer and that is the best of the best. In one of our elective classes, it is being stressed out that we can no longer invent technology; we can never invent another thing such as technology since it is already existing. In fact we are enjoying it already nowadays. But, what we can do especially in our generation which is the generation X, we can innovate and continue to innovate for a better and better development of a single and complex technology that we can achieve. True indeed! Technology is there already and we have nothing to do with it. Let us just leave it as simple as that but let us not stop on developing and mounting its rise. Now, through this advantage and versatility, it is not that impossible to share it with others and make our responsibility among other people possible. In this way we can help for the benefit of the community as well as for the good of the people who are employed. Just like the video presentation that we viewed, I now suppose and believe that everything is not about money and money can’t do everything. Each has its own frontier to move on and surpass. I just had a thought that what if you already had the best business, the best management and the best services. If a business fails, we often blame it to the kind of management the company or the business had experience. Now again, shall we talk about what is management. From the word itself, it refers to the word managing, a process of doing something to be able to attain the thing that you are wanting and I believe that it is to be done through a rigid form organizing a multiple and a series of plans. Management could also be said that it is being directed by a manager that makes everything possible for a project to work and succeed. In management I can also say that there are a lot of hard works and labors that lies along with it. Mr. Kawasaki got some points in his speech like first increase the quality of life. Increasing the quality of life is the most important way to make meaning, life is the most important thing in the world and technologies are created for the sake of all man kind. What Guy Kawasaki did with his team when he was working at Apple is generating new ideas to help every man’s difficulties in life, our way of living. He said that they were waking up every morning thinking how to improve people’s lives. Businesses as we know are built to make a living, to produce money, but their main purpose are to solve problems that affected our living. Computers are created for computations and other complicated processes, but now, computers have evolved. They help us humans to make our jobs easier and faster, they are even smaller these days, for us to be able to carry them around with convenience. Increasing the quality of life is making the world into a better place, a place where we can do different things that were once known impossible for most of the people. Second “prevent the end of something good”—this is somewhat connected to the second point Guy pointed. If we were able to establish good changes, changed the wrong to right, this could now be the challenge for the businessman to maintain it. But in the instances that good things already existed ahead of our business, it is also in them to maintain it for them to be called a good businessman (Technopreneur). We as future technopreneurs has the potential of making this things and ideas come up to reality because we are considered the privileged to do this thing. I say privileged since we have the appropriate educational attainment to be that technopreneur who can do it. Preventing the end of something good is not actually hard to do as long as we have established in our selves the second point Mr. Kawasaki said since we have already set our mindset into that state we can easily distinguish the good things that should be maintained and the bad things that should be expunged from the system of the society. Lets say business things, when we talk about having one someday; this point of Guy Kawasaki is one key that could maintain the good system you have set up in the community after following the second point of Mr. Kawasaki “right a wrong”. Ones you have build the proper foundation for that, everything will go out well. “Prevent the end of something good” as we speak, is a very good motive for the technopreneur for others and to that he could earn respect from them in return. By doing those things Mr. Kawasaki stated on the video, it is like throwing a boomerang in the sky, what you throw in the air will certainly go back you in the same form. The analogy is that when you give out good things, you will also be given good things in return. Preventing the end of good is maintaining the consistency of good. This good thing I am talking is the fruit of correcting what’s wrong that you have established while you were putting up your own business. This means the product or services that made other lives raised quality. Here’s my tip as a student, you generate a business that people might be the beneficiary of the good things it may cause. Like creating a product that will connect people those in the remote to the technology through a wire. Inventing a stick that would assist a blind person while walking along the street.And the third way to make meaning is to prevent the end of something good. This means that when we see something good that is being changed or erroded and we can’t stand it, that is what Mr. Kawasaki said. To me it simply means to maintain or improve something that is helpful to us, something good that already exist. We don’t have to change everything just because it doesn’t seem to be working in a perfect way, but instead, we should improve it and maintain it.And lastly he got also the points that: Reboot your brain. You have to break old patterns of behavior in order to adopt new ones.Kill the cash cows. The obvious ones are the external ones - the dominant competitors in the space. If you beat them, you beat everybody else, too. The not-so-obvious ones, though, are the internal ones. This mainly applies when launching a new product within an existing company. For example, Apple had to kill the Apple II in order to make way for the Macintosh. They could have continued milking it, but they would have eventually gotten passed up by everybody else. Clear away the old to make room for the new.Polarize people. You can't please everyone. It's better to have a small, fiercely loyal customer base than to create a mediocre product that fades quickly into obscurity. Some examples he gave were the Macintosh, Harley-Davidson, Tivo, and the Scion XP (People under 25 look at it and say, "Hey, cool car!" People over 25 look at it and say, "It must have been designed by someone who got fired from Volvo.")I know that there are many people today are more productive because of technology.Right a wrong. Meaning, you should fix those wrong to be right. If you see that there are something wrong in your company then, check it and fix it right away before that something wrong will become a huge problem to your company. Because if you let that problem to become huge, it will ruin your company. But it is very important to understand what kind and how to solve that problem and that will be the time that you should have a meeting to discuss what will you do to solve that kind of problem. You should find those possible solutions to solve for that problem. You and your members should create a range of possible solutions from which you can subsequently select the best. It is also good if you will solve it as a group because it is more effective than an individual. You will have a greater output simply because of the number of people involved, each with differing experience, knowledge, points of view and values, a larger number and variety of ideas for solving a problem can be produced. The exchange of ideas can act as a stimulus to the imagination, encouraging individuals to explore ideas they would not otherwise consider. In solving a company problem it could reduced bias because sharing responsibility of a group in arriving at decisions can. encourage individuals to explore seemingly unrealistic ideas and to challenge accepted ways of doing things.As for me as a Student and a future technopreneur I must apply all points and thoughts of Mr. Kawasi in order to achieve my goal and proceed to my dreams to change the world.

The video clip of Mr. Guy Kawasaki inspires me from his talk about how to make a meaning and he talks about the real essence of entrepreneurship, which is basically about making meaning. As most of us dream of starting our own business, it is important that we acquire the proper mindset of an entrepreneur. And this includes having the right reasons for starting a company. To start my reflections/learning's/thoughts on the video clip of Guy Kawasaki: MAKE meaning from the topic the art of the start. In case you don’t know who Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. He believes that those companies who set out to make a positive change in the world are the companies that will ultimately be the most successful. Kawasaki gives examples of the best way to make meaning: increase quality of life, right a wrong, and prevent the end of something good. But prior to helping extraordinary entrepreneurs build their own companies, he used to work as an Apple Fellow at Apple Computer, Inc. A noted speaker and founder of various personal computer companies, Guy is often credited as one of the individuals responsible for making Macintosh computers a success. Kawasaki talks about marketing and product design simplified. Kawasaki explains why this theory is all an entrepreneur will need to know about marketing. A simple chart illustrates his point - how to be the creator of a unique product or service and is valuable to a customer. Just like Mr. Guy Kawasaki said that you must stand out or make a meaning in your company its not on how you make some money but it is on how to can change the world by making other people be more creative and productive that is how you make a meaning. There are also ways to make your company stand out with other company. You can make meaning by:

• Increase quality of life• Right a wrong• Prevent the end of something good

Increase quality of life

You must be motivated every morning you wake-up by changing the world and it is not how you motivate yourself by making some money but making your self be more productive and creative in every aspects of life that how you make a meaning. The term quality of life is used to evaluate the general well-being of individuals and societies. The term is used in a wide range of contexts, including the fields of international development, healthcare, and politics. Quality of life should not be confused with the concept of standard of living, which is based primarily on income. Instead, standard indicators of the quality of life include not only wealth and employment, but also the built environment, physical and mental health, education, recreation and leisure time, and social belonging. Also frequently related are concepts such as freedom, human rights, and happiness. However, since happiness is subjective and hard to measure, other measures are generally given priority. It has also been shown that happiness, as much as it can be measured, does not necessarily increase correspondingly with the comfort that results from increasing income. As a result, standard of living should not be taken to be a measure of happiness. From an article that I have read in the internet there are so many ways in motivating yourself:Think daily, Meditate. Call it what you will but spend time each day alone with your thoughts. This surely isn’t the first time you’ve heard that advice, there’s a reason for that! There’s also a reason that this is the first step in the list. Doing the other things in the remaining nine suggestions without taking some time to reflect almost negates any benefit gained elsewhere.Get in the zone. Not only will these be your most productive moments in life (the 20% of the time where you accomplish 80% of the results) but it will be a boost to your confidence that will alter the decisions you make elsewhere in life.Make it a point to do something bold every day. Step out of your comfort zone, leave the routine even if for only a second. This might mean talking to someone that you generally wouldn’t talk to or starting a project that you feel intimidated by. There is no need to plan it in advance–though that might help at times, usually though you’ll find a point during the day when ‘two paths diverge in the woods’ and you have the change to take the one less travelled by. Take it.

Learn something new. Pick a topic, preferably something you know nothing about and learn something about it. A good source of inspiration for this can be the newspaper or Wikipedia. It helps to retain it if you have time to make a note of what you learned or explain it to someone else, but even if you don’t get the chance to do that, your brain will thank you for the new patterns you introduce as you learn something new every day.

Debate something. If you think you know about something, nothing will prove it like arguing it with someone who’s smarter or more informed than you. Find a friend you can debate with who has ideas that are different from your and who won’t be offended by debating them–this is easier said than done, but it can provide you with some of the best mental stimulation possible.

Spend time with a child. If you have one, consider yourself lucky, if you don’t, I bet you have friends who would be happy to let you borrow theirs for a few minutes (or hours). It doesn’t matter what age they are, children see the world entirely different. Look at it from their eyes. Be their hero. Appreciate what they appreciate. Enjoy the simple things again. You’ll love it and they’ll love you for it.

Go outside. If you don’t naturally spend time outside, make it a point to do it more. There’s something about the expanse of the sky that will bring out your inner philosopher.

Recognize what makes you happy. Reflect on the parts of your day that bring you real satisfaction. Everyone is working towards something, but what makes you happy now? Rate your overall satisfaction with your quality of life for each day on a scale of 1 to 10, focus on the things that happened that pushed the number higher rather than what made it lower. Try to incorporate more of what made you happy yesterday into today.

Stop broken thoughts. Broken thoughts are those subtle patterns that aren’t quite big enough to fall into the bad habits category. This means that despite their harmful effect they often escape under the radar. Broken thoughts often take the form of justifications. Examples? I’m just going to leave my dish here by the sink; I’ll wash it later (when you know your spouse will end up washing it). I’m bookmarking this article to read later (how often do you ever go back and read old bookmarked articles?). I’ll hang my shirt up later (when you know it will be there for a week before you touch it).

Don’t stress about it. The purpose of improving your life is just that–improving it. A good way to tell if any of these steps are worthwhile is that you’ll feel better not only after you doing them but while you’re doing them. If you dread doing something it usually comes down to one of the following reasons:• You’re not confident you can do it well, in which case you need to break it down to steps small enough to accomplish and start moving. If you start breaking it down only to find it’s completely out of your capacity then just let it go completely. You can only do what you can do.

• It’s not worth doing. If whatever it is doesn’t provide some innate satisfaction it may just not be worth doing. This isn’t a plug for hedonism, but the fact is that when you’re doing what’s right, generally it feels good at least at some level both while you’re doing it and after it’s done. (e.g. having the knowledge that it’s the best thing to do in the long run).

• It’s a task you find menial, repetitive, boring etc. Washing the dishes, mowing the lawn, cleaning in general, doing the budget etc. Many times these tasks can be enhanced by doing other things at the same time. Listen to an audio book while you wash the dishes. Meditate while you mow the lawn (who says you have to be sitting with your legs crossed!) If you’ve got problems doing your budget it may be that you need to re-analyze your finances and get them in order. For these kinds of tasks it comes down to distracting yourself from the menial, automating the repetitive if possible or searching for the true root of the problem and fixing it. Life does not always have to be exciting and stimulating but there’s hardly anything worth doing that can’t be enjoyed at least to a degree.

Right a wrong

You must know how to fix a certain problem and find or notice that there is something wrong around you that you must solve that problem. For that I have some example when your company is having some difficulties or problems you must act fast to that certain problem you are encountering for that it won’t grow and affect your company. So, acting fast in a certain problem is the best way to fix or solve the wrong things that is happening in your company. You have the choice to make in order to prevent that kind of problem to engage in to bigger problem that is hard to fix or solve. Just like that common problems in the world in terms in crime, pollution, and abuse are the things you must consider in fixing those problems. A great quote by Edward W. Smith, Sixty Seconds to Success. "If you think it is difficult to do the right thing with your life, think about how difficult it will be to live your life doing the wrong things. Many people think doing the right thing is hard, and I agree with them, it is hard. On the other hand, doing the wrong thing seems easy, but boy, oh boy, does it get hard fast. And undoing the wrong thing seems to take a lot more time and energy than we thought, all the while taking this effort away from doing the right thing. So before you go for that easy, comfortable wrong thing, take a second look at what will be involved in undoing it, and then do the right thing. Believe it or not, doing the right thing turns out to be doing the easiest thing."

Prevent the end of something good

You must treasure every good things you have so that you can prevent it from being ruin. If you are in the top of your career you see to it that you must prevent it to end. To summarize prevent the goo thing to be gone and treasure each and every single good things you.To quote a small part of this video, he says that:If you make meaning, you will probably make money. But if you set out to make money, you will probably not make meaning and you won’t make money.

In this course, Guy Kawasaki gives video lectures on Entrepreneurship for Stanford University students. Video lectures were taken on October 20, 2004. Guy Kawasaki, founder and Managing Director of Garage Technology Ventures, believes that those companies who set out to make a positive change in the world are the companies that will ultimately be the most successful. He gives examples of the best way to make meaning: increase quality of life, right a wrong, and prevent the end of something good.Guy Kawasaki Garage Technology Ventures

Guy Kawasaki is a founder and Managing Director of Garage Technology Ventures. Prior to this position, he was an Apple Fellow at Apple Computer, Inc. and sits on the board of BitPass Inc. A noted speaker and the founder of various personal computer companies, Guy was one of the individuals responsible for the success of the Macintosh computer. He is also the author of eight books including Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Guy holds a B.A. from Stanford University and a M.B.A. from UCLA, as well as an honorary doctorate from Babson College.

The video clip of Guy Kawasaki on “MAKE Meaning” in your Company is a very good clip for people who wants to put up a business in which they can find a new understanding and ideas on what basis they would think of a business that could help and make other people lives be lived more easier and better like what the video clip in tells that if a business fundamental foundations would centered only making money and in rich only their selves the company would probably collapse or be bankrupt for any reason that if you thought to enter in the business world try to make a meaning on a company or business you are putting up for his entire life on being a venture capitalist he find companies that only wants to make money doesn’t make money and not even make meaning but if a company makes a meaning then will also make money plus all the things to be put up on the things it could contribute to the peoples live and future. If you want to make a business you must make meaning on why this company of yours would be a success?

There are three things to be said “The Art of the START”

• Increase the quality of life:

Guy Kawasaki had tell on why the McIntosh of APPLE was a big success not because in the start they were not into making money on how much they are going to profit once the machine of gadget was out but they were always thinking on what impact the project would make on to the lives of other people, they were thinking on to the things the machine would make people more productive on to their daily lives a good motivation it is into the things that would come up, difficulties and others to start the day on thinking what more they could add up unto the machine for people to bring out potentials and talents of the people.

• Right a Wrong

This would be a part in which you could come up of something’s that are more to think of than money and profit to the company, what could we do to stop wrong things and ways that happens in our each society. Crimes that happen each night and day, corruption, abuse in all sort of thing in human life and in our world today. The people we meet and pass by each day, what can we do to the problems that can be solved on a very efficient way, and I think we can make some points in our lives to help others to make their life increase much more than the other year and the other year that may pass because in our era now a days I know that in this growing technology and capability of us everything would be possible. If there would be eagerness to fix or to end that wrong in our world by the help of this growing technology and information we have today.

• PREVENT the END of something GOOD

Now in this interesting part of the three basis to start a company, like what they say nothing stays forever all things in this earth comes and goes but what if we say “The FUTURE must SEE IT” I mean if their would be a will to stop the end of all good things there must be a way on making a change of the culture of people on not destroying and changing the world to its natural things even if we make the future more high techy things. If people could make or build gadgets and machines that are hard to imagine are possible what more to the natural things. I know that someday all would see the good ways of making a meaning to everything they do even in their little ways in home, schools or even to other people.

Overall the things Guy Kawasaki’s opinions can be preferred by a person who wants to make things to think it over. In what plans may they have in the future in every way of a man, people always tends to become richer and richer to be not contented to what they have and what they do need the most. Now my reflection about the video clip of Guy Kawasaki if I to be tolled if every man in this world that think the way he is may be all of us may live a very comfortable life with out stress and rush on everything. With only to think on how we would live life a better and comfortable way not on how we could profit or make money at. I like the part in which he said that venture capitalist doesn't want proposals that would always be centered on money but perhaps a good proposal would be how this proposal would help people to live easier and productive lives.

I learned many things and very motivated again, because if these things like what Guy Kawasaki said he hope to see all the venture capitalists and business rest takers would consider the three core on putting up a company I think this would be a better world with no people to be hungry and starve again. All people won’t think greed and corruption but on how they could help and what they can contribute to the world and to their community’s to make a difference each year advancing to a better world with no false hopes and lies but just understanding and helping others daily struggle and problems.

"If you make meaning, you'll probably make money. But if you set out to make money you will probably not make meaning and you will not make money," says Kawasaki.

My thought in this line is way out of words to be said because in this phrase it tells all the things that may be said that this world may need in every countries problem’s perhaps it could really help if people and all leaders would stand out to make this quote a motto in life to be more on to people in not unto riches and profit. Just like a way in our government to day all things are just for the business and profit not really to people or what they could serve but for their family wealth and riches they often mistaken life as a contest on who is on the top and who are with powers basically YES they have it all but still, do they have really people who they can call looking up unto them as a model or as a good people who had made a lot of things on this world a big difference or change to the works they have done over the past years they had been leaders of the world. They always think of how their businesses would profit more and more but still is their a change to their businesses? Just like Guy Kawasaki had said it doesn’t have a meaning! You make money and profit for what? You won’t even have a mark unto this world that hey, I made something out of my life in the world that had help many people but instead corruption, greed, more power and money was their entire mind wants to acquire. It just don’t make any sense they would just come and go, and if they reasoned out for their love ones possessions in time? That makes them idiot and dumb because mire reason for their hunger of money and money and money for their selves.

During our previous meeting in technopreneurship 2 class, we have watched a video concerning technopreneurship. The speaker was named Guy Kawasaki. According to him, the core essence of technopreneuship is making meaning out of your business to make money because you cannot make money without making meaning.

Part of making meaning is changing the world to a better place. In addition to that, there are three ways in order to make your business a meaningful one. First, your business shall be able to increase the quality of life. Kawasaki said that we shall motivate the world to make people more creative and productive. Second, your business shall right a wrong. That is, a business will be much more meaningful if it answers something that is greatly needed by the prosumers. Lastjy, your business shall prevent the end of something good.

Guy Kawasaki, a known venture capitalist had shared some talks regarding the concept of an ideal nature of the desired business, emphasizing the deal of making meaning on your company. To begin with, we were presented by a video of Guy Kawasaki entitled “The Art of the Start”, this video last for just (2) two minutes. Just two minutes of your life, but could even make a whole change out on the remaining ones. His practical lesson was about having or making meaning as the center of your desired business, which states that the business must be founded to change the world, to make the world a better place, to make meaning and make difference. Clearly, in starting up a business, you must aim for development and not for the money that it will return. Despite of having it as you love or interest, you must also consider the fact that it has been created to make innovations and change the world to make a more interesting one. Making meaning as the center of the business could promise a big difference, not only for the company but also for the world itself. He stated that “if you make meaning you would probably make money, but if you settle out to make money you would probably not make meaning and you won’t make money.” For money always comes next after the development. Let’s put this as an example: a cell phone, generally it was created to improve the quality of communications between several people. As they had said, there is always a meaning behind anything. Behind these highly evolved phones are the improvement of technology, communications and lifestyles. By these thing, people now can communicate wherever they maybe (as long as there is a signal of course), via this, people can now have their conversations without having it mailed or having it as a fax (which takes time compared to this phone that could send texts messages over the network.) see the results of innovation?A managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. He was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.Venture capital is financial capital provided to early-stage, high-potential, growth startup companies. The venture capital fund makes money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries. A venture capitalist is an investment firm that makes venture investments, and these venture capitalists are expected to bring managerial and technical expertise as well as capital to their investments. A venture capital fund refers to a pooled investment vehicle that primarily invests the financial capital of third-party investors in enterprises that are too risky for the standard capital markets or bank loans. Venture capital firms typically comprise small teams with technology backgrounds or those with business training or deep industry experience.Making meaning means to make money. If there is no meaning there will be no money. There will be no income. Nowadays, it is very hard to make money because of economy crisis but if you have strong fillings that you will raise up your business company in the industry then, you should be more patient and more productive. Guy Kawasaki tells why he believes in the power of enterprise to make the world better.Do you remember the story of Steve Jobs and Bill Gates? As I could remember, Steve Jobs had been always up to developing something new and Bill Gates was merely after the money that will be collected out of his projects. Steve Jobs who’s always up to a large innovation had started inventing and discovering specific things which made him popular and rich (see how money will come after you when you aim for the development and making a meaning on your business?) and In contrast, Bill Gates with his superb abilities had came up to the part of having the technology, had introduced it and had taken the fame of it. The fruit of Steve Jobs work had raised the era of technology, where in computers had started it evolution, making it more powerful and designed to conduct specific tasks for the people, giving them the ease of taking the difficult chores. And now, computers had been widely used for studies, works, and other things.Goals such as these are a tremendous advantage as you travel down the difficult path ahead. If you answer this question in the negative, you may still be successful, but it will be harder to become so because making meaning is the most powerful motivator.In making the world a better place to live. Technology has greatly improved as time is passing by. People are continually working in order to develop useful products, in which facilitate our lives. Even though some people say that technology has lessened our lives’ quality, but I think that it has made the world a better place to live. Technology provides to us a better knowledge, faster ways of locomotion and communication. Hmmmmm. . . The computer is one important feature from technology, which is very used by people in order to increase their knowledge. Books are no longer the main way to improve the understanding of a specific matter. Most of the Universities are acquiring more and more computers to facilitate the student's life, and to provide faster information. Students are using a lot more the Internet, which gives to them the right information.I totally agree it is true that technology has made the world a better place to live. Because technology can help people to live a longer life. Technology improve the environment in which people living in. for an example, thousands of thousands of years ago people lived in caves, right? which are cold in winter and hot in summer. With the used of an Architectural technology, people build up houses, skyscrapers and etc... Living in them, people enjoy the comfortable lives without worrying about the whether it is hot, cold or rainy. But today? There are no people who lives in caves, some people live in houses, some of them lives in apartments. Technology today has brought our lives more and more convenience. For instance, many people like music, classic music or pop music. Before, people must go to the theater whenever he wanted to hear a song. But today, by using great technologies, such as iPods and MP3s are supplied for the music fans. Then they can enjoy their favorite songs anywhere and anytime.But the most important to make the world a better place is your attitude towards to your employees to be nice to them, to your fellowmen, friends and love ones. Love them as you love yourself because there are your key and inspiration to reach your goals.

* Make the world a better place.* Increase the quality of life.* Right a terrible wrong.* Prevent the end of something good.

His practical lesson was about having or making meaning as the center of your desired business, which states that the business must be founded to change the world, to make the world a better place, to make meaning and make difference. Clearly, in starting up a business, you must aim for development and not for the money that it will return. Despite of having it as you love or interest, you must also consider the fact that it has been created to make innovations and change the world to make a more interesting one. Making meaning as the center of the business could promise a big difference, not only for the company but also for the world itself. He stated that “if you make meaning you would probably make money, but if you settle out to make money you would probably not make meaning and you won’t make money.” For money always comes next after the development.Guy Kawasaki corrected that kind of mind set of others that have company or business. He stated that having a bountiful business make sure that you already know the meaning or let we say “Make A Meaning”. Guy Kawasaki say this phrase to inspire other people and also the start up business or even the large business and the business who have the biggest annual income. Yes it is true, many people or business man Starts Company to make money. They are making money without knowing if the business or the company that they have been established can’t or can benefits and help or agree with the needs of the community. It is more important to know that we as a future technopreneur or business man or even the business woman someday we must think beyond of what we are now, something that can make people a track or chase us or our business because of the quality and the accuracy of it. The first thing and dream for other people is to have a starting their own small business, it is important that we acquire the proper mindset of an entrepreneur or technopreneur. However it includes the accurate and consistent with the fact or general belief of all kinds of reasons for starting a company or business. To quote a small part of this video, he says that: “If you make meaning, you will probably make money. But if you set out to make money, you will probably not make meaning and you won’t make money” – Guy Kawasaki. He also said that the big mistake he sees a lot of entrepreneurs make is to focus simply on making money and not making meaning. "That is a big turnoff for a venture capitalist," he said. "We want to make meaning; to change the world." He believes that those companies who set out to make a positive change in the world are the companies that will ultimately be the most successful. Kawasaki gives examples of the best way to make meaning: increase quality of life, right a wrong, and prevent the end of something good.In a very brief summary of what Guy Kawasaki is trying to say is that business is not about gaining something from your consumers but must be about satisfying their needs.

An example I want to state is comparing the income of the local gun for hire people called the DDS over local doctors. DDS offer harm to their fellow by taking away life for about 10,000 from what I heard and doctors offer to preserve and save life for a greater value. And who has more customers? They are the doctors, because people what to spend their money to live longer than to spend it to end another’s life. So the point is people spend their money no matter how much as long as they get what they want and they satisfy their needs.So if you want to start a business, go and make meaning.

A good idea is about ten percent and implementation and hard work, and luck is 90 percent.