“We've created a model that's better for everyone involved,” explains Nance. “For our customers, this means always giving the fairest price the first time – no extra margin for middlemen, lavish showrooms, or sales-based pricing scheme. For our artisan partners, this means working under fair trade standards and reinvesting 10% of proceeds back into their communities.”

“People always ask what percentage of our retail prices actually go to the makers? We're proud to say that it's about the same that goes to us,” she says. “It varies by product and country, but the goal is a one-third revenue split — a third to artisans, a third to shipping, and a third to The Citizenry. This lean model allows us to unlock value at both ends of the supply chain.”