How To Tap Social Media to Boost SEO

eMarketer published an article today called “Search Marketers Tap Social to Boost SEO“. The article references a study from our friends at SEOmoz that points out the search engine optimization (SEO) benefits of social media marketing (SMM).

The upshot of the study is that 70.9% of marketers worldwide use social media as part of their SEO strategy. That’s great, but you may be wondering to yourself, ‘how in the world do you actually use social media to improve SEO?’ Well, you’ve come to the right place my friends. Amplify Interactive has two helpful resources to help you do just that.

Two resources for learning how to use social media to boost SEO:

Whitepaper: Our “SEM Secrets” whitepaper talks specifically about how you can use social media to support SEO and your larger SEM strategy

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About Ben Lloyd

Ben Lloyd serves as Principal at Add3 and manages the agency's Portland office. Ben got his start in SEM way back in 1999 - when there was like, 15 search engines and Google was barely a thing. Prior to Add3, Ben had founded Amplify Interactive in 2003 (which was acquired by Add3 in 2013), and hasn't looked back since. Ben likes lots of stuff like golf, pinball, food(ie), booze/beer/wine - in that order, etc. Mostly - he likes doing that stuff with his friends. Ben is also co-founder of SEMpdx. Connect with Ben on LinkedIn

I run a simple fashion blog and I use Facebook to let people know of my latest posts and the latest shopping deals. That’s how I combine SEO and social media. My efforts are slowly paying off – more people know about my blog because of Facebook and more people over at Facebook are “converting” into actual sales.

Social media are essential for SEO and Internet marketing campaigns of the 21 century. Today we have to deal with Web 2.0, and it offers us a lot of opportunities. We can boost traffic and get real clients from social networks.