Business planning mind maps, designed correctly, can take a mountain of information and make it understandable in ways that just aren’t possible with conventional documents. A case in point is the subject of my latest mind map analysis: A go to market mind map.

Mind mapping guru Michael Tipper is about to launch an excellent new e-course that aims to help online marketers to run their fledgling businesses more productively – using mind mapping software. I got an exclusive sneak peek at some of its contents, and you can read my thoughts about them here.

A mind map is a terrific tool to perform a SWOT analysis, which is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or a business venture. Here’s how to use the capabilities of your mind mapping program to create an effective SWOT map/

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