Usability Testing

Getting the metrics, and going beyond them.

“Designers shooting for usable is like a chef shooting for edible.”– Aarron Walter (Designer of MailChimp)

We may have a higher goal that usability, but it is the first step. User experience is more than a good looking design in Photoshop. It means making something that works, and the only fool-proof way of determining what works is by putting in front of real people.