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Word Up Collective

Word Up Collective is a group of like minded souls working in hip-hop, R&B, rap and pop.

Coming together in early 2016, the Dublin-based ensemble provides a snapshot of Ireland’s burgeoning urban music scene. Aimed at creating a sense of community between artists, the collective features a diverse set of members, all of whom established themselves independently before joining forces. Featuring Aik-J, Katie Laffan, Craft Work, Sam Ojo, and Young Phantom to name but a few, the Word Up live shows are known for their spontaneity and collaboration. In the words of founder Phil Udell, “live shows are where you’ll find it happening most, every gig seems to end up in a freestyle session with everyone involved.” Word Up Collective will showcase Dyramid and Sam Ojo on the Other Voices stage at Electric Picnic.