Professional advertising chapters in Alabama have established this scholarship to encourage college students to study and enter careers in advertising. Almost $30,000 in scholarships have been awarded in the 26 years of the program. These scholarships have gone to students from numerous schools across Alabama.

2013 SCHOLARSHIP COORDINATOR:

Wanda McKoy

2009 Carraway Lane

Birmingham, AL 35235

(205) 222-0555

AMOUNT OF THE 2013 SCHOLARSHIP:

ELIGIBILITY REQUIREMENTS:

Applicants must...

1.be a full-time junior or senior at a four-year college or university in Alabama at the time the scholarship funds are received.

2.be an AAF college chapter member in good standing at a four-year Alabama college or university affiliated with the AAF and the Seventh District of the AAF.

3.be a major or minor in advertising, graphic design, marketing, or public relations.

4.have at least a 3.00 grade point average on a four-point scale in the major or minor and in all academic work at the time of application. This GPA may not be achieved by rounding.

ANNOUNCEMENT OF RECIPIENT:

Recipient will be announced following a review by the Scholarship Committee.

mail the recommendation to the Scholarship Coordinator. Recommendation should be written on your university’s letterhead. If you also wish to submit a recommendation from an employer or other business person, the letter(s) should be written on that person’s business letterhead. Deadline for receipt applies to all recommendations mailed separately.

STEP 3

Have the faculty

adviser of your AAF

College Chapter

certify your club membership. They must indicate that you are a member in good standing. Certification should be written on your University’s letterhead and be received by the scholarship coordinator no later than the deadline.

STEP 4

If you downloaded the

Application Form in

Step 1...

First, sign the release

found inside your Application. Then, deliver it to the Registrar of your academic unit with a stamped envelope addressed to the scholarship coordinator. The Registrar should complete the report and mail it in the envelope you provided for them. It must be received no later than the deadline.

OR

If you used the online

completion method of

the Application Form

in Step 1...

Click the gear button at left to download the PDF, and print the Registrar’s Report form. First, be sure to sign the release... then, deliver it to the Registrar of your academic unit with a stamped envelope addressed to the scholarship coordinator. The Registrar should complete the report and mail it in the envelope you provided for them. It must be received no later than the deadline.

GOOD LUCK with the scholarship and with your chosen profession. We are delighted you have chosen this career path and look forward to seeing you among our peers in this industry.

DON’T DELAY!

Remember... ALL Application Materials

must be received by the Scholarship Coordinator

at the address shown above

no later than May 20th, 2013.

Countdown for Receipt by Scholarship Coordinator:

Advertising education is the first step toward maximizing talent and polishing skills for tomorrow’s employees. The Alabama Advertising Education Foundation awards scholarships so the state’s brightest and most talented students can continue their studies. It also offers them opportunities to work in competitive situations that offer realistic views of advertising careers. Contributions from advertising clubs, individuals and corporations make it possible for AAEF to realize these goals.

What is the AAEF?

The Alabama Advertising Education Foundation is a non-profit corporation recognized by the IRS under sections 501(a) and 503(c)3. While the Foundation was incorporated in 1990 to further promote understanding and knowledge of advertising and its role in the economy and society, Alabama’s advertising federations originally established the scholarship program and have been providing scholarships since 1986. Nearly $30,000 in scholarships and grants has been awarded to date. The foundation has three components:

Scholarship Program – funds scholarships to students majoring in advertising and related fields at four-year colleges and universities in Alabama affiliated with the American Advertising Federation. Each year, 90 percent of this fund’s annual earnings are available for scholarships while the remaining 10 percent is reinvested. Scholarships have gone to students at Alabama State University, Auburn University, Spring Hill College, Samford University, Troy State University, University of Alabama, and University of North Alabama.

Ad Team Fund – contributes funds to student teams from Alabama colleges and universities affiliated with the American Advertising Federation which win the 7th District competition and represent the district in the national competition. Schools qualifying as of September 2013 include the University of Alabama (US) at Tuscaloosa and the University of South Alabama (USA).

Alabama Advertising Hall of Fame – recognizes individuals associated with Alabama who have contributed significantly to the profession.

Who Benefits?

Students majoring in advertising or related fields at four-year colleges and universities in Alabama receive individual scholarships and ad team grants. But the real winners are the individuals and companies supporting the AAEF and hiring graduates to get the biggest reward. Their investment in advertising education can pay off for years.

Who Can Contribute?

Contributions to the Alabama Advertising Education Foundation come from individuals, companies and from advertising federations and other organizations. A contribution of any amount may be made to the general fund, leaving the decision of its use to the AAEF board of directors or designated for scholarships, ad teams or hall of fame. Advertising federations throughout Alabama pledge contributions to AAEF funds each year. Gifts to the AAEF are a meaningful way to honor achievements or remember educators and colleagues.