Bottle Flipping - Water Flip 2

ASO Score & Checklist

Don’t forget to include the most important and relevant keywords for your app. They have a huge weight in the Play Store algorithm. This can therefore improve your discoverability. No idea? Check out our Keywords Analysis tool.

It's only 84 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.

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5 Push Notifications Strategies to Increase App Engagement

This week, we’re having the pleasure to collaborate once again with Leanplum, mobile marketing platform. In this article, find five push notifications strategies that will help you increase your app engagement. Read the entire post on Leanplum blog. Sometimes, you have a great app, but lack engagement. Or you drive downloads, but your retention is low. There are two possibilities here: you need to optimize certain user flows, or you’re missing out on key opportunities …

Why Your App Design Doesn’t Need To Be Innovative

This article was generously submitted by Krista McLandress, Marketing Manager at AppsBuilder – a professional, yet easy to use mobile app development platform. In this guest post, Krista tackles a controversial subject and compares app design innovation vs templates and themes usage. If she thinks that hand coded apps will not disappear, she points out how time-consuming it can be to craft an entire new app design. App developers should sometimes focus more on their app business …