"All of us here absolutely LOVE our brochures! I don't think this is a stretch in saying that this may possibly be the nicest piece of collateral MAVA has produced. We could not be more pleased with it – both the design and the overall look and feel and quality of the package."

The association came to Selikoff+Company as the voice of an innovation-driven industry, but knew its identity and materials were dated and dull. Their wish? Materials that positioned the organization as a vibrant, powerful partner that fosters relationships among entrepreneurs, investors and strategic partners. In addition, the association wanted to strengthen the brand of its Capital Connection™, one of the nation’s premier investor and business conferences.

Working closely with MAVA’s leadership team, Selikoff+Company:

Revitalized the organization’s logo;

Created compelling sponsorship materials; and

Developed creative and engaging concepts for its annual investment reports.

The upside was a strong brand and a suite of marketing tools that helped the association gain recognition for its role in facilitating collaboration among – and opportunity for – the industry’s leading players.