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A number of celebrities will answer phones during the telethon. Paula Deen and her sons Bobby and Jamie, RaeLynn, Dailey & Vincent, Moonshiners’ Mark & Digger, T.G. Sheppard, Jason Crabb, Larry Gatlin, comedian Henry Cho, Tim Rushlow
and more will help man the phone lines during the telethon. All of the
celebrities are donating their time and performances to help the effort.

“Every day I’m touched even more by the number of people who are
joining us to help raise money for the people of the Smoky Mountains,”
Parton said. “It is a special place and I’m honored that these people
care so much about what we’re doing through the My People Fund to help
those who have lost everything due to the wildfires.”

The nationally-broadcast telethon seeks to raise money for the Dollywood Foundation’s My People Fund,
established by Parton, The Dollywood Company and Parton’s dinner
theaters in the wake of last week’s wildfires in the entertainment
icon’s home area of Sevier County, Tennessee.

Smoky Mountains Rise also will be simulcast across multiple radio chains, including iHeart Media's digital and select on-air platforms, Cumulus Media's NASH Nights LIVE, TuneIn's Country Roads
channel, and several other platforms which are set to be announced
shortly. All of the artists are donating their performances to help the
effort. USAToday.com
and USA Today National Networks will live stream the telethon on their
affiliate newspaper websites, including all Tennessee newspaper sites Tennessean.com, Knoxnews.com, commercialappeal.com, jacksonsun.com, theleafchronicle.com, dnj.com, and others.

The My People Fund will provide $1000 each month to Sevier
County families whose homes are uninhabitable or were completely
destroyed in the recent Smoky Mountain wildfires. Any family who lost
their primary residence (renters and homeowners) due to the wildfires in
Sevier County will be eligible. A pre-application for those affected is
available at dollywoodfoundation.org.

During the telethon, viewers will be asked to call 1-866-CARE MORE to donate to the My People Fund.

Anyone who would like to make a tax-deductible contribution to the My People Fund may visit dollywoodfoundation.org.
For those wishing to send donations via mail, those contributions
should be sent to: My People Fund, c/o Dollywood Foundation, 111
Dollywood Lane, Pigeon Forge, TN 37863.

Please help the Dollywood Foundation share the word about this effort
by using the hashtags #MyPeopleFund and #someplacespecial.