While flowers were tops for both men and women, men were a
little more favorable than women -- 57 percent compared to 48 percent. Women were
more inclined than men to prefer perfume (23 percent vs. 13 percent) or candy
(17 percent vs. 14 percent).

Perfume is the second choice among those under 55, but candy
came second among older Americans.

Enthusiasm for lingerie as a Valentine's Day gift appeared
to diminish with age: While 15 percent of those ages 18-34 picked lingerie, it
was the choice of 8 percent of those 35-44, 6 percent ages 45-54, 7 percent
ages 55-64, and 2 percent ages 65+.

This poll was conducted by telephone from January 15-19,
2014 among 1,008 adults nationwide. Data collection was conducted on behalf of
CBS News by Social Science Research Solutions of Media, Pa. Phone numbers were dialed from samples of
both standard land-line and cell phones.
The error due to sampling for results based on the entire sample could
be plus or minus three percentage points. The error for subgroups may be
higher. Interviews were conducted in
English and Spanish. This poll release
conforms to the Standards of Disclosure of the National Council on Public
Polls.