UK Commercial Station Partners in Online Casino with Partygaming

27th November 2009

“The United Kingdom’s Channel Five, a commercially operated television station, will work with online gambling operator Partygaming to develop Internet casino and bingo opportunities. The new online casino will carry the Five brand and logo, and will receive significant promotion on the television station.

“Five is looking aggressively at how to expand its presence in digital media,” said the chairman and CEO of the broadcast company, Dawn Airey. “We look forward to a long and prosperous partnership with PartyGaming, whose job it will be to create for Five’s audience the very best gaming experience.”

Partygaming had just seen its deal with ITV end, allowing it to enter into an exclusive relationship with Five.

Channel Five had just been given permission by regulators to offer interactive gaming on its late-night programming, including the televising and gambling on roulette and other casino games.

The agreement marks Partygaming’s fourth partnership arrangement to cross-develop established brands with gambling products. Company executives say they expect more as the business enjoys the removal of the gray cloud of potential US prosecution, after paying a hefty fee to US prosecutors.”