Tuesday, 16 June 2009

Hello my darling readers. It’s been awhile since we last caught up. Have you lost weight? No, seriously, something is different about you. Well, whatever it is you look simply marvelous. I can’t take my eyes off you!

Ok, enough already.

The truth is, I’m feeling slightly guilty that I’ve neglected this space for a month. Flattery gets you everywhere, right? But I’ve been a very busy bee, we're working on our Spring Summer 2010 collection and I just haven't had a chance to sit down and fill you in. But here I am, at long last, the wait is over.

I will say, however, that this space will no longer have month long voids. I vow to keep you up to date on all the latest e.g... happenings as soon as possible.

I don’t think the old adage of being fashionably late applies in the blogging world, and since we are never out of style, we’re going to keep this blog as current as a Victoria Beckham hairdo.

So, what’s been happening with us?

Well, we seem to be catching on in the music world. First Ciara rocked our tailored sleeveless jacket on MTV3, then Beth Ditto's stylist called and asked for a Blue Sporty Dress for one of her many shoots and now the fabulous Alex Gaudino has requested a coat for his latest music video (not for him, mind you!).

You may not have heard of him but he’s the Italian DJ behind the song Destination Calabrio. Remember the cheeky video? Literally cheeky. Bare bottoms were shaking. Here’s a reminder: http://www.youtube.com/watch?v=APtj3EvhfWA you will definitely know it!

We haven’t seen the final video yet, but we’re on the edge of our seats here. Come on Mr. Gaudino - make e.g... proud and make us here in the studio dance. Shake it!

But wait, we can’t dance for too long. We need to sort out our SS10 collection and quick! We have a few very important and very exciting meetings coming up, and soon!

I befriended a few members of the ASOS team over Twitter and thanks to the lovely @ASOS_Amy (quick go follow her she's lush!) we have set up a July meeting with one of their women's wear buyers, woohoo! Seeing the collection sold on their site would be divine, so fingers crossed everything goes well.

You may not be able to tell through your computer screens but I have a big goofy grin on my face right now. Knowing ASOS is coming makes me want to keep dancing.

Cue the Gaudino song…

Twitter is a wonderful creation, isn’t it? I’ve been meeting and tweeting so many interesting and cool people over the last little while. I’m becoming addicted.

If you’re not yet on Twitter, what are you waiting for? Sign up! Then, kindly give us an add @egfashion and while you’re at it, say hello to our new friend @Lori_Christine. She’s a freelance journo who runs a great blog at www.mercibeaucoup.co.uk.

Wednesday, 10 June 2009

There's something really fresh and exciting about new London based fashion label E.g... Perhaps it's the clever mix of tough tomboy meets youthful femininity or the 80's power dressing chic that's prominent in the collection. Whatever it is, the brainchild of E.g..., Emma Griffiths is definitely onto something. And it's not surprising when she's previously worked for some of the best womenswear designers in the industry including Alexander McQueen and Boudicca.

Now with the launch of her own label, the split personality of the brand is sure to work in her favour. Appealing to those seeking something unique, a tad eccentric and yet still very much on-trend, the key ingredients of luxurious designs with powerful silhouettes, result in quite a delicious style offering. For structured dresses,statement jackets, and a gorgeous all-in-onenumber that will make the likes of Daisy Lowe swoon, see my hot picks from the look bookbelow: