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Creating a value proposition

A Value Proposition is a way to summarise what a client or project does. It can be used as a project’s mission statement, and can help focus the whole development and design team on important areas such as who the users are, the competitive advantages of their offering, and what the problem is that we’re trying to solve.

I would recommend creating one of these with your client in your first meeting with them, as it can be a valuable tool in requirements gathering, and beyond.

Example

Below is an example of a value proposition we wrote for Samespeak while I was working at Enlighten Designs:

“For non-english speakers who want to learn conversational English, we provide an easy way to connect to native English speakers via the internet that ensures an authentic conversational experience. Unlike other English language websites, who offer impersonal lessons, Samespeak will connect students with real people that will make for a more flexible and friendly learning experience.”

Template

Creating a value proposition is easy, just sit down with your client and fill in the blanks in this template together: