WM Recycle America, a subsidiary of Waste
Management, Inc., announced the kickoff of the WM NYeCycles Service,
which allows electronics manufacturers in New York State to comply
with the NYS Electronic Equipment Recycling and Reuse Act.

Effective April 01, 2011, the act requires manufacturers of certain
electronic equipment to establish convenient systems for the
collection, handling, and recycling or reuse of electronic waste.
WM NYeCycles Service offers 148 permanent eCycling locations,
more than any other service in the state of New York. By joining
the WM NYeCycles Service, manufacturers ensure they comply with
all requirements set forth by the act, and guarantee all materials
will be handled and recycled in the most environmentally responsible
way.

Personal electronics (such as computers, cell phones, televisions,
gaming systems and printers) make up a large part of the waste
stream. According to the Consumer Electronics Association (CEA),
Americans own approximately 24 electronic products per household.
Furthermore, EPA reports of the 2.25 million tons of TVs, cell
phones and computer products ready for end-of-life (EOL) management,
18 percent (414,000 tons) was collected for recycling and 82
percent (1.84 million tons) was disposed of, primarily in landfills.
The new WM NYeCycles Service delivers an environmentally responsible
option for industrial, commercial and residential customers affected
by the Act to divert e-waste from landfills and into recycling
facilities.

By recycling old electronic products, useful materials such as
glass, plastic and metal can be re-used in the manufacture of
other products. As a member of the WM NYeCycles Service, manufacturers
will employ an end of life electronics recycling solution that
embodies the care, environmental standards, and service that
customers have come to expect from the leader in recycling services.
The WM NYeCycles Service offers various collection methods, which
include an established network of collection sites, mail back
programs and community electronics recycling events to help meet
manufacturers’ collection goals and requirements.

The processing of the collected electronic materials will be
undertaken by Regional Computer Recycling and Recovery (RCRR)
located in Victor, New York. WM Recycle America is a signature
to the BAN (Basel Action Network) pledge and operates in accordance
with Responsible Recycling (R2) Practices for Use in Accredited
Certification Programs.