With so many homeless pets across the country, pet parents are making all the difference in the lives of animals that deserve a second chance. The website gives pet parents the opportunity to share the love of their adopted dogs and cats, uploading photos, videos and stories about their own 'Shelter Stars.'

In addition to community-generated content, the website will serve as an information hub about animal shelters and rescues, pet adoption and more.

"Over the years, we've helped place over 2.5 million pets in forever homes through our animal welfare initiatives," said David Petrie, Vice President, Blue Buffalo Co. "We look forward to continuing our work with animal shelters and celebrate pet parents who choose to adopt."

The website launches in anticipation of the Blue Buffalo-sponsored NBC TV special, Best in Shelter hosted by animal welfare advocate and former NBC correspondent,Jill Rappaport. The show highlights pet adoption centers from around the country and includes appearances from celebrity animal lovers Betty White, Lindsey Vonnand others. One dog from each shelter will be named "Best in Shelter" and win a year's supply of a food-filled care package from Blue Buffalo.

Best in Shelter with Jill Rappaport will air locally on NBC Owned Television Stations and NECN. Pet parents and animal lovers will be able to watch the entire Best in Shelter with Jill Rappaport TV special on BLUEShelterStars.com after it airs.

To learn more about Blue Buffalo's animal welfare and pet adoption initiatives, join the conversation on Facebook, Twitter and Instagram.