Media interest in the dog show was unprecedented, with hundreds of credentials being issued to media representing 22 countries. Coverage included the cover of the NY Daily News TV magazine, cover of Pulse section in NY Post, Wall Street Journal, huge coverage in USA Today newspaper and on-line, and much more.

In Westminster's first venture into social media, more than 20,000 fans on Facebook and more than 1,000 followers on Twitter were part of the action. NBC Sports reported 4.5 million views on the Westminster slide show on its site.

One million copies of "The Official Viewers Guide" for the telecast went out as an advertising insert in newspapers in top ten markets the week before the show. A publication called "The Blue Book" featuring Westminster stories, distributed 25,000 copies throughout Manhattan in pet supply stores and veterinary clinics before the show.

In the New York Times, "Living Up To Its Billing, Scottie Is Best In Show" was the second most emailed story from its website the week of the show ...