Search Engine JournalReverse Engineering Human Rating to Predict the Future of SearchSearch Engine JournalThe key to remaining competitive in organic search is to always be two steps ahead of the search engines.

Content Strategy | Brand Development | Organic SEO

Organic SEO, brand development and content strategies go hand in hand. Marketing online is a mixture of all three: becoming visible with organic SEO, building your brand and doing it all with sound content strategies. Fresh Content is Kind provides links from around the Web for your enjoyment and learning, to help you market your most important asset – your brand.

Twitter is an excellent social media platform to grow your brand, both personally and as a company. It is great for introducing new prospects to what you offer, and for converting your existing followers into leads and sales.

With the new year just around the corner, Yoast has decided to provide you with a head start for your website. The general idea: clean up your entire site for 2015.

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How to Find Bad Backlinks

The main difference between good and bad backlinks is the quality of the website they are on. Sometimes bad backlinks are easy to find, sometimes you do have to check the website itself to see if and why the backlink can have a negative impact on your website.

Back in the day, well optimised sites with a multitude of keyword-rich backlinks were seen as the only way of getting your website ranking in the SERPs. Then came along Google Penguin and Panda and…

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Conclusion

Despite social and SEO clearly still co-existing as distinct marketing strategies, there really is no straight answer as to which is better for your business, as each boosts the efforts you make with the other.

Do You Need SEO in 2015? As suggested by the biggest search engine pioneer “Google”, here are a few things you need to keep a lookout for in order...

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The question to ask is do you need SEO in 2015? As a general rule of thumb, search engine optimization is best left to those who excel at it. But if you’d rather do part of it on your own, these tips will help you analyze your website for efficiency and effectiveness.

In this article we share 5 Great Tools for Your SEO. Hoping to measure your SEO efforts? Take a look at these 5 great tools for your SEO which can help...

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Ensuring online visibility no longer depends on the use of the right keywords or having the right web design; it takes a combination of several factors to yield the desired results.

What’s more; merely setting up your website isn’t enough. The search engines (like Google and Bing) don’t consider you to be an authentic business unless you have adequate references from other sites. In a nutshell, your online presence isn’t restricted to the realms that you can control – it goes far and beyond. The best you can do is keep up with quality services and handle customer grievances in the right way to minimize negative social mention.

Online traffic is one of the key performance indicators for online businesses, as it directly affects the number of leads your business acquires.

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The online marketing field is very competitive and any edge you can gain is worth the effort. In this post, I want to share five sources of online traffic you’ve probably never considered for your website or marketing before.

Whether you publish a new blog post, video clip, audio interview or other piece of content, you want to spread the word to your followers as fast and efficiently as possible. While the exact tactics may vary from business to business, the basics for each network remain the same.

When it comes to customer connection and engaging your audience, every brand is faced with one key question: Where does my content come from? Content comes in many forms, and it is the driving force behind generating leads and engagement online.

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Compelling Web Content is No Coincidence

Companies that consistently generate thought-provoking, actionable, and lead generating content actually do have a method to their madness.

This post was provided by Helen Nesterenko, Founder and CEO of Writtent.com. Guest blogging has had a rocky road over these last several months. The pundit-sphere was buzzing about the purported demise of guest blogging.

So much content written on the web everyday, that sometimes finding great content to read becomes a challenge. With the onset of different social media tools, discovering awesome content to share with your community is a thrill in itself. Content Curation is unlike Content Marketing where it focuses on amalgamating content from different sources on…

The key to great content is that it’ll promote your cause. It’s a win- win. In the end, make sure your efforts are streamlined. Tracking and measuring...

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What Wows Your Customers?

Nothing delights a customer more than finding the precise answers to their questions – right there! So before you can pick a topic to create great content, you need to identify what your customers need. Are there any particular topics trending with your customers? Are there any questions that your customers are asking but don’t really have a satisfactory answer to? Well, this is what you need to be targeting!

You want to make sure you have an arsenal of techniques that will allow you to win back rank for pages that don't rank anymore. The post A Tactical Guide to Making Old Pages Rank in Google Again by @neilpatel appeared first on Search Engine Journal.

Looking for SEO services to optimize your web presence? There are quite a few SEO services providers operating all over the world, competing for your attention. Naturally, you’ll come across several advertisements with quirky promises and out-of-this-world claims. Are they really worth falling for? What is SEO? Before you go about selecting your SEO Company, it

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There was a great Twitter chat happening around this very topic. How To Hire The Super SEO. Hashtag #semrushchat. Make sure you probe your agency for elaborate answers. Prompt them for a SEO solution plan for your business and obtain justifications for their choices. After all, you are putting your resources and your reputation on the line; you deserve to know where your business will be in the upcoming years!

Columnist Erin Everhart explains how the role of the search engine optimization (SEO) professional is undergoing a major transformation.

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Regardless, the title is accurate – in a sense. Yes, you are still responsible for driving organic traffic. That isn’t going anywhere. But because the way to drive organic traffic isn’t anything like the way we used to drive organic traffic, SEOs have to become more cross-functional. These days, when you say you “do SEO,” you really do about a million other things that historically aren’t considered SEO.

It all comes down to this; is your website receiving the right kind of web traffic that will help further your business objectives? How can you boost your web traffic without abusing the search engine algorithm or disappointing your customers?

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While this seems to be a well-discussed phenomenon, people still seem to be confused about what SEO can or cannot do. Rest assured it is not a magical solution to all your digital marketing problems. Here are some of the common misconceptions about SEO that you need to keep in mind when using this tool to boost relevant web traffic.

Here are 5 Techniques Used By Bloggers. Sometimes your creative juices dry up, take a look at some of our suggestions.

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Blogging is actually a simple task – up until you decide to turn it into a marketing tool! This is where it stops being fun and games, and actually becomes a channel to achieve certain goals. So when you’re blogging about something, you need to have a distinctive business vision to guide your activities.

When it comes to manage your business, you cannot leave anything up to chance. Making wild guesses about your customer preferences means suicide for your business! Conducting appropriate reviews and market surveys, on the other hand, can be a costly affair.

As you plan to conduct online

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As you plan to conduct online reviews, you’re likely to come across several rumors circulating in the market. You must’ve heard people say Facebook is the best source for online interviews, while the people around Los Angeles favor Yelp.

Through this article, let’s explore five of the most popular myths about online reviews and validate their authenticity.

Let's cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations...

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A resounding Yes.

I think I know why marketing and advertising are favorites among bean counters looking for places to "cut expenses." It can be summed up in an often quoted statement: "Half our advertising works – we just don’t know which half." In other words, it’s hard to quantify. That may have been the case, when ad dollars were primarily spent on newspapers, TV and radio. Fortunately, with internet marketing and Web analytics, that's no longer the case.

Here are a few key reasons why Amazon is taking over SEO and all website owners and SEO agencies need to prepare:Google is the most popular search engine in the US but there’s a new kid on the block (kind of) and his name is Amazon.

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Here are a few key reasons why Amazon is taking over SEO and all website owners and SEO agencies need to prepare:

To create a powerful content strategy, you have to listen to and empathize with your audience. Here is how you do it.

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When you become a better listener, you start to truly understand other people—from their perspectives. You understand their desires on a deeper level. This article is designed to help you learn how to effectively and empathetically listen to your audience so you can plan the creation of powerful content tailor made for their needs.

How can you improve your marketing technology skills without sacrificing your day-to-day work? Columnist Erik Bratt has some tips. The post 5 Ways To Embrace Your Inner Marketing Technologist appeared first on Marketing Land.

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1. Understand That Creativity Without Conversions Is Equal To Zero

This simple but core tenet is espoused by web analytics pioneer and digital marketing expert Rand Schulman. The concept is that marketing creativity is ultimately useless unless it contributes to the bottom line in a measurable way. In other words, that “cool factor” means little if it’s not generating results.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.