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Lead Generation Tip: How to Improve Your Cold Call Results

Even with all of the new inbound marketing techniques that are available, cold calling remains one of the most effective ways to connect your product or service to prospective customers. But there's a right way and a wrong way to do it. Unfortunately, many salespersons choose the latter, resulting in few-to-no sales. If you are thinking about cold calling to boost your lead generation efforts, here are some tips to maximize your efforts.

Lead Generation Tip: How to effectively use Twitter

Facebook isn't the only social media network that can drive B2B lead generation. While it boasts the largest user base, salespersons shouldn't overlook Twitter. The 140-characters-or-less social media network is an excellent for generating more sales leads. Just check out the following tips.

Tips for Growing Your Industrial Construction Business

Are you struggling to convince prospects to buy your industrial construction equipment and/or services? Business-to-business (B2B) sales isn't always easy. On the contrary, it often takes more work and time than traditional business-to-consumer (B2C) sales. But with the right approach, you can successfully attract more clients and generate more leads. Keep reading for some helpful tips on how to optimize your sales efforts for more industrial construction clients.

How Customer Reviews Can Help Boost Industrial Sales

Do you search online for reviews before buying a product or service? Well, you aren't alone. According to one study, up to 81% of shoppers look up past customer reviews to help them make a better purchasing decision. Industrial construction salespersons can leverage the power of customer reviews to attract more customers and generate more sales leads. But there's a right way and a wrong way to handle reviews. And if it's not done correctly, it could backfire by discouraging customers from buying your services.