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Film production house UTV Software Communications Pvt Ltd, in its reply to the protest letter by National Organization for Tobacco Eradication (NOTE), has said that the smoking scene of Aishwarya Rai Bachchan in the movie GUZAARISH was 'merely a creative requirement of the script.'

'The scene in which the character, played by Aishwarya Rai Bachchan, is shown smoking, was merely a creative requirement for the script,' reads the reply letter to the anti-tobacco watchdog - NOTE.

NOTE, on November 15 had written to former Miss World protesting against the posters of Sanjay Leela Bhansali's film wherein she was shown puffing a cigarette.

'We understand that as a healthcare profession, it is your prerogative to oppose any activity that may promote smoking. However, whilst we appreciate your concern, we would also like to mention that the film GUZAARISH is not about smoking and neither does it promote smoking in any manner whatsoever,' producer's letter read.