With over twenty years of shared iGaming experience, Lucas Godwin, 26, Adrian Borg, 30, and Chris Borg, 27, decided to join forces and put their entrepreneurial spirit to the test with their new white label casino site.

How did the Maltese trio come together? Tell us a bit about the cumulative years of experience the trio has.

The team has come together after meeting from within the industry. We got to know each other for a while where we saw that we all shared the same vision and principles. After brainstorming each other’s ideas we came up with a common vision and decided we would build a product with our principles as its core pillars, that of creating a safe, fair and fun environment for all our customers and business partners.

Together we agreed to create a product which is simple and sleek. Easy navigation is our core strength while maintaining industry standards upholding quality and efficiency across all devices.

What are your backgrounds? Strengths each player brings into the equation?

The team at FreakyVegas brings together ample experience in various roles within the online gaming industry, which are proving to be a priceless asset for a start-up like ours.

Having had experiences from ground up in companies like Betsson, Videoslots and more, we all have seen through small projects that were driven by a clear direction and passion become something unique for the players. With that in mind, we have come up with our own ideas on how the user experience of the future should look like and how the user really benefits from the operations behind the casino.

Our young team has vast experience in Marketing, CRM, UX and Operations to name a few. Knowledge is abundant and creativity is rife. What we have come up with is essentially a “Simple is better” approach yet – not simpler.

Where do you see the company heading in two, five years’ time? Any exit plans already? Selling, merging?

With the current state of legal legislation in mind we have opted to go for an “Agile practises” to our business approach, so while we have our eyes on our objectives, we would rather focus on our next challenge which is “now”. Having said that we have our eyes on multi branding which we have seen develop in the more saturated markets, sportsbook and also E-Sports.

How do you find basing your operation in Malta? Would you consider working anywhere else?

Being Maltese we “might” be a bit biased in saying “we are convinced Malta is the best place to operate an online gaming business”. We think that the current legal framework has produced a regulatory environment which is both accessible and robust allowing the operator to focus on the things that really matter. The island is abundant in talent both local and foreign in all key areas required for an operator to succeed, and one cannot ignore all the precious hours which we would need to spend travelling when most of our partners are sitting 15 minutes away.

Recent developments in Fantasy Sports within the MGA also assure us that the authorities are on tip toes, making sure the licensing regulation keeps moving along in this constantly changing environment.

Strengths and weaknesses of working from Malta?

Having most operators on such a small island tends to become challenging at times to attract the best talent so one needs to be on constantly on the lookout in order to not miss out on any potential successful candidates.

300 days of summer tends to be a popular perk for anyone interested in moving to Malta. The high level of expertise already found on the island make this island a place you want to be part of if you are interested in the gaming industry.

The industry is vibrant on the island with something going on every other week, events like the Malta Sports Day are perfect examples where the gaming industry community comes together to kick back and play.

SiGMA, of course, tops it all off to make sure for a stellar “closing of the year” by bringing the whole industry to Malta to plan for the year ahead. We are quite sure this year’s initiative to bring even more affiliates are welcomed by all operators and we will be looking forward to catching up with all of our existent and future partners at FreakyVegas.com.

This article was published first on SiGMA Magazine. The magazine was launched at SiGMA show last November. For SiGMA17 sponsorship opportunities click here.