.While new fast-food and quick-service restaurant brands continue to enter the market in sub-Saharan Africa, the long-established operators are not resting on their laurels. KFC, for example, has announced the…

Growing consumer concern over the environment too frequently translates into greenwashing strategies instead of a corporate culture that has genuine concern for the planet. This is unethical and must change…

It sound too good to be true: a bricks-and-mortar grocery store without checkout tills or queues of customers. Yet that’s what online retailer Amazon has done in its home city…

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About Us

The African Marketing Confederation (AMC) is a dynamic umbrella body for the foremost marketing bodies and national associations on the continent. Its aim is to enhance the profession of marketing in Africa and contribute to the knowledge and development of the members.