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United London sees £2m Emap Kiss account go to Odd

Odd, the creative agency backed by Naked Communications, has won Emap's £2 million Kiss account.

Odd, which has also hired Naked's head of strategy, Jon Forsyth, as its
third partner, will develop a new identity for Kiss across all
platforms. These include the radio station Kiss 100 FM, Kiss TV and the
Kiss website.

The agency will also develop an above-the-line campaign for Kiss to run
later in the year. United London previously handled the creative
business, and developed Kiss 100's last big branding campaign, "Kiss 100
loves summer", in 2004.

Forsyth moves from Naked to join the founding partners Simon Glover, a
product designer by background, and Nick Stickland, a former
architect.

The agency has also hired the former Wieden & Kennedy creative Richard
Hart as its creative director.

Odd, which is positioned as a creative-neutral agency, recently won the
Lee Cooper jeans creative account and also works for the fashion store
Dover Street Market.

"Odd's proposition is based on understanding the value of a
communications idea and focusing on design as the most neutral method of
expressing it," Forsyth said.