For the 17 days of coverage, KN expects to complete about 500 interviewers per day.

NBC Universal has lined up a number of research providers—in addition to the traditional ratings it gets from Nielsen—to gather information about every aspect of its Olympics coverage, including Arbitron, Omniture, comScore, Keller Fay, TiVo and IMMI.

Various methodologies will be combined to demonstrate to advertisers the effectiveness of advertising in the Olympics.

For the 17 days of coverage, KN expects to complete about 500 interviewers per day.

NBC Universal has lined up a number of research providers—in addition to the traditional ratings it gets from Nielsen—to gather information about every aspect of its Olympics coverage, including Arbitron, Omniture, comScore, Keller Fay, TiVo and IMMI.

Various methodologies will be combined to demonstrate to advertisers the effectiveness of advertising in the Olympics.