CS 101: Selling Brain-Savvy Type

What’s the brain science behind type? Are you using that science to talk up clients and increase buy-in and understanding? The marketplace is competitive, with new, entrenched, and repackaged models and tools. Fortunately, with just a few colorful slides, talking points, warm-up activities, and anecdotes, you can link your use of type to the neuroscience of personality. You will leave this session with your own compelling story of the brain and type.