Poultry News

Global Coalition Set to Transform the Future of Protein Production

02 March 2016

GLOBAL - As part of a move to improve the sustainability of protein production, leading international businesses and NGOs have formed The Protein Challenge 2040 - the world’s first collaboration across the protein system that aims to address the question: How can we feed nine billion people enough protein in a way that is healthy, affordable and good for the environment?

Facilitated by sustainability non-profit Forum for the Future, The Protein Challenge 2040 coalition is founded by leading NGOs including WWF and GAIN, retailers Target and Waitrose, leading dairy nutrition firm Volac, taste and flavour experts Firmenich, as well as food manufacturers The Hershey Company and Quorn.

It is the first partnership that brings together representatives from animal, plant and alternative protein industries to understand the protein system’s challenges, identify a common way forward and come up with new solutions together.

Through in-depth research and work with food, nutrition, health and technology experts across the world, the coalition has mapped the interrelationships within the entire protein system for the first time.

It has pinpointed six areas for innovation, which the group will take immediate action on to meet future demand sustainably. These are:

Areas for immediate action

1. Increasing the proportion of plant-based protein consumption with consumers

Andy Richardson, Head of Corporate Affairs at Volac, said: “Protein is essential for human health, but the current state of how it’s produced and consumed is just not sustainable in the long term. The Protein Challenge 2040 is a unique and exciting opportunity for stakeholders across the protein system to address its challenges together and scale up interventions, best practice and innovation.”

Stephanie Draper, Deputy CEO of Forum for the Future, said: “Past debate around the protein system have been extremely polarising, but to make effective progress we need to move beyond that and work together. At Forum we believe that collaborative action is essential in order to address complex issues that no one entity – whether a consumer group, NGO, business or government – can tackle alone. We’re delighted that leaders across the different protein industries are ready and willing to come to a consensus, and are excited to help steer them forward through this unique and growing partnership.”