Business Plan

Concerned that you’ll waste too much time on social media? Well, you should be! If you aren’t clear on why you’re using social media, you can invest hours without accomplishing anything (except maybe having lots of fun and connecting with your long lost high school buddies).

A good social media strategy must be well thought out, targeted and aligned with your company goals. Thus, the first step is to make sure you start by revisiting your company goals. Only then can you start thinking about social media and how it can compliment your objectives.

Does your 2009 Business Plan include a Social Media Strategy? If your answer is no, then I have to ask you if you’ve really performed a comprehensive review of your marketing strategy. Have you considered this question carefully and taken it seriously?

If you don’t know what social media is, then a little careful study is a must. Promise me you’ll at least set aside some time to look into this oh-so-important area. Some think that social media is a fad, that it’s for friends and family or that it’s just a game but social media is here to stay. Research shows that every day, big companies are investing millions of dollars to play in the social media game. Why wouldn’t you at least invest a few hours to understand what you might be missing out on? Can you really afford not to understand this?