SDCC13: Marvel Figures

Hasbro To Re-brand Their Marvel Legends and Marvel Universe Lines...

Hasbro To Rebrand Their Marvel Legends and Marvel Universe Lines... Hasbro has stated they will be re-branding their existing Marvel toy lines under feature film brands. The decision was partly made in an effort to make theses popular toy lines more cohesive with the latest media. While it will bitter-sweet to say farewell to such an iconic brand name, the change does make sense when you look at it from a retailer’s perspective as the corporate mentality today is that media drives toy sales. Hopefully this change will guarantee more longevity for Hasbro’s 6” and 3 3/4” Marvel figures. To insure your action figure collection, get in touch with Collectibles Insurance, the official insurance company of the Figures.com network. Say "Figures.com" to get 5% off your first term premiums. * To buy action figures, take a look at BigBadToyStore.com, Toynk.com, BriansToys.com, and MonkeyDepot.com. * [/IMG][/CENTER]

Hasbro has stated they will be re-branding their existing Marvel toy lines under feature film brands. The decision was partly made in an effort to make theses popular toy lines more cohesive with the latest media. While it will bitter-sweet to say farewell to such an iconic brand name, the change does make sense when you look at it from a retailer’s perspective as the corporate mentality today is that media drives toy sales. Hopefully this change will guarantee more longevity for Hasbro’s 6” and 3 3/4” Marvel figures.