Eyes Open

26072008

It’s amazing what you discover about yourself when you do what you love on a regular basis. This internship I have right now at the Cleveland Clinic is teaching me so much about not just the major that I am investing tens of thousands of dollars and 4 years into but also about things that I need to operate in life.

For example, I am quickly becoming a new media junkie. I want to know about all the latest trends on the internet and what is coming down the pipeline. Ever since my internship with Bob Evans, I have been intrigued with the power of these new and exciting tools (Shout out to Jamie Chabra, who set me on this path).

However, I’m discovering at the Clinic the usefulness of classic strategies. Media Relations mixed with strong community and national initiatives are tools that are still very relevant. In order for me to be the best PR practitioner I can be, I need to be able to grasp and harness the power of both.

This leads me to my epiphany. The world is an ever changing place. Everyday new issues arise that matter to people – and not just any people, friends and family. In this post-modern world we live in, I need to be able to stay up with what’s going on and stay relevant to people’s lives.

At the same time, their are traditional values that I never want to leave behind. One of the greatest lessons my mother ever taught me was when I was 16 and we went to a Taco Bell for dinner and I didn’t hold the door open for her. She ripped me a new one. That was the greatest lesson in chivalry and respect for women that I ever learned.

When I keep my eyes open for these things, I’m able to see so much and with a graduation, a new job and of course, a wedding in the near future, I’m finding more and more everyday.

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2 responses

“New media junkie.” Well put, haha. I can relate. As time goes on, it will be interesting to see what elements of new media will survive. I think the next big frontier will be mobility for these tools. iPhones, Blackberrys and Treos may have more to do with a PR practioner’s future than we realize. Mobile accessibility is essentially the only way we can be three or four places at once. Great post! Also, props for the mention of chivalry. Maria should be proud.