Course Description

Skills and techniques to start a business.

Are you looking to form a new business and need some advice on how to get started? Do you know which type of business is right for you and how to predict how well your products and services will be received? Are you aware of exactly what's involved in writing a business plan, creating an effective sales process and setting goals for you and your team?

When starting a business, there are several crucial elements you need to be aware of and understand, in order to ensure it is a success. This course is designed for new and existing entrepreneurs who are looking for practical guidance on how to start and grow a new business venture.

Michael Dermer is an entrepreneur, coach, public speaker, lawyer and the founder / author of 'The Lonely Entrepreneur', a single destination that helps entrepreneurs thrive under pressure by changing their perspective from those who stifle their progress to those that empower them. In this course, Michael will walk you through all of the essential components involved in starting and growing a successful business.

Once you have watched this course, you will know:

• How to evaluate the viability of your idea, determine your financial needs and decide which type of business is right for you
• The elements involved in creating a mission statement, vision, values and goals for your business to ensure you stay focused and establish your priorities
• How to create a business plan, operational plan and sales process to guide your company's growth, track its progress effectively and assign responsibilities
• How to ask the right questions when recruiting salespeople to ensure they have the right skills to sell your products and services successfully.

Target audience:
• Business owners and entrepreneurs
• Anyone who wants to start a new business and needs some guidance.

About The Mentor

4 Courses

Michael Dermer

Information is everywhere. Intelligence is rare!

Michael Dermer is an entrepreneur, coach, public speaker, lawyer and the founder / author of ‘The Lonely Entrepreneur’. He is considered to be one of the USA’s leading experts on healthcare rewards and incentives, and the founder of an entire industry that incentivises and rewards individuals for their healthy behaviour.

In 1998, Michael left a promising career as a lawyer to start his own business, IncentOne, which was the first company to provide rewards for healthy behaviour. At the time, rewards in healthcare were not only non-existent, they were even considered offensive!

Having survived with little, financial capital or external resources, IncentOne received a large, private equity investment in 2008. However, the financial crisis hit and Michael made the decision to sell IncentOne to industry innovator, Welltok. The result of this was not only a successful business that was credited with the creation and establishment of the health rewards industry, but the discovery of a unique method of thriving under the pressure, chaos and burden of being an entrepreneur.

With this development came the birth of The Lonely Entrepreneur, a single destination that helps entrepreneurs thrive under pressure by changing their perspective from those who stifle their progress to those that empower them.
Whether it is money, people, investors, communication, staying focused, basic management, culture, time management or negotiation, Michael firmly believes that the difference between success and failure is our perspective. His mission is to unlock the potential of entrepreneurs worldwide, by turning the passion and pressure we all feel into success.

Everyone has genius and, when you are an entrepreneur, you need that genius to emerge and shine. Michael finds the genius in everyone and brings it to life, helping people to achieve things they never imagined.