Tag Archives: Design Thinking

Unless you’ve been living under a rock (possibly a messy one) for the past few months, you’ve probably heard of Marie Kondo. This de-cluttering guru has taken the world by storm, ‘sparking joy’, or not, in households across the globe. With January widely regarded as the ‘de-cluttering month‘ for many Australians, like her or loathe…

The phrase “customer centricity” is a bit like the word “innovative”. Organisations say they are but there doesn’t seem to be any activity that exhibits it. Empathy is a key tenet of being customer led or customer inspired. Is empathy for your customers embedded in your culture? Here’s 3 easy ways to show that you…

The Commercial Insurance team at Suncorp were one of 3 teams that participated in Hargraves’ 2013 Design Led Innovation (DLI) Fellowship which was run by Professor Sam Bucolo and Jane Cockburn. Below is a a summary written up by the teams representing Suncorp, including their comments about the program, and their learnings, from both a personal…

Are you an organisation that is extremely efficient in what you have always done but sales are lagging or plateauing – so you cut your costs and prices? Are you a product only based organisation and your customers are continually asking for more of you? Are you an organisation that has not changed for a…

Successful designers are typically remembered for the beautiful things they make that have function as well as form. They excel at delivering the emotional connection we have with products – and that is why we buy. This can be applied to all types of businesses and types of problems – it is not just about…