Vidicom CEO Christy Ferer is always up to date with what is happening in the social media world. The latest news is that Twitter is teaming up with hometown payments processor, Stripe, for e-commerce initiative. According to a source that is familiar with Twitter’s plans, the social media site is moving towards allowing users to buy goods through the site directly. According to the source, Twitter is close to reaching a deal with Stripe to help facilitate the e-commerce initiative. If this plan follows through, we think brands will benefit tremendously because all of the millions of Twitter users would become potential customers for brands that decide to sell on Twitter.

What are your thoughts on Twitter introducing shopping features? Let us know.