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Advertising Age launches Career Center

A lead­ing media news brand has cho­sen Madgex to pro­vide a com­plete careers solu­tion for its ambi­tious audience.

Adver­tis­ing Age is the most icon­ic media brand in the mar­ket­ing land­scape. Wide­ly her­ald­ed as the best in the field, Ad Age dri­ves the trends, insights, and per­spec­tives that fuel the suc­cess of the world’s top marketers.

Along­side break­ing news and com­men­tary, Ad Age fea­tures the lat­est job list­ings. The media giant real­ized they need­ed to upgrade their job board tech­nol­o­gy to keep up with the demands of this fast-paced industry.

“We’re always look­ing for ways to improve the dig­i­tal expe­ri­ence for our users as well as busi­ness oppor­tu­ni­ties for our clients, who want to reach our audi­ence,” says Kevin Skag­gs, Gen­er­al Man­ag­er of Prod­uct and Tech­nol­o­gy at Adver­tis­ing Age.

The solu­tion was the lat­est plat­form from Madgex. Career Cen­ter enables a deep­er lev­el of engage­ment with users by pro­vid­ing the tools and advice they need to progress in their career. The plat­form com­bines advanced job board tech­nol­o­gy, with rel­e­vant con­tent, and infor­ma­tion on indus­try events, all per­fect­ly pack­aged to fit brand guidelines.

“Madgex Career Cen­ter was the right mod­el for us,” explains Kevin.​“Ad Age has an incred­i­ble audi­ence across brand mar­keters, agen­cies and media com­pa­nies. Pro­vid­ing a prod­uct that fea­tures career oppor­tu­ni­ties, as well as career-ori­ent­ed advice and infor­ma­tion, from a brand that our users trust is a valu­able thing.”

The result is Ad Age Careers. By posi­tion­ing them­selves as a career hub, Ad Age will help:

“Ad Age Careers will do an even bet­ter job of keep­ing our audi­ence in touch with upcom­ing employ­ment oppor­tu­ni­ties and trends in the mar­ket­place, plus it will allow com­pa­nies to more effec­tive­ly mar­ket oppor­tu­ni­ties to our audi­ence,” says Kevin.

Stay­ing ahead of cur­rent trends is vital for mar­ket­ing and media pro­fes­sion­als, and the tech­nol­o­gy Ad Age uses has to keep up. The Madgex prod­uct roadmap ensures Ad Age will ben­e­fit from on-going inno­va­tions and updates which will help insure the user experience.

“We liked that Madgex is a com­pa­ny that clear­ly focus­es on its prod­uct to con­tin­u­al­ly improve the user expe­ri­ence (via respon­sive tem­plates, search capa­bil­i­ties, etc.) for both job seek­ers and employ­ers.”