Thursday, May 26, 2016

Joining Apple with a focus on data privacy and protection as strategic competitive differentiation

"The trend is a striking reversal of a long-standing article of faith in the data-hungry tech industry, where companies including Google and the latest start-ups have predicated success on the ability to hoover up as much information as possible about consumers.

Now, some large tech firms are increasingly offering services to consumers that rely far less on collecting data. The sea change is even becoming evident among early-stage companies that see holding so much data as more of a liability than an asset, given the risk that cybercriminals or government investigators might come knocking.

Start-ups that once hesitated to invest in security are now repurposing limited resources to build technical systems to shed data, even if it hinders immediate growth."