Way Better Snacks hit store shelves just under two years ago, and holy smokes, has this startup blown up. The company’s success is pretty remarkable, especially since it operates within one of the most crowded natural food categories. How...

As SoapBox Soaps expands, so will its ambitions: "[We want to] change the way people think about their everyday simple purchases," says co-founder and CEO David Simnick. "Not just the quality of the product, but what it’s...

Nick McCoy of the investment bank Silverwood Partners digs into the latest acquisition of a natural/organic brand by a large CPG to answer the questions: Why would General Mills be so aggressive now, and why did Annie's sell when its shares...