To share the great real stories of Indianapolis with those contemplating a move here, a website wasn't quite enough. We wanted those in question to go home with something tactile. Something artistic and beautiful.

Four Day Ray was new to the beer aisle and needed a distinctive look. The first few can designs, including the Laplander Blonde, define the brewery. They draw on railroad heritage and 1930s Americana. As a result, this beer brand feels like it's been around forever.

By taking a quick, firm stance against discrimination, and getting the materials into the hands of the community, Indianapolis was able to preserve its reputation and minimize the political and economic fallout.

Every year, Christ Church Cathedral invites the community to spend a summer day in Indianapolis eating strawberry shortcake beneath on the Circle. We wanted the festival to reflect the same fusion of tradition and progress exemplified by the CCC brand.

Indianapolis community leaders needed a way to attract and retain people to live in Marion County. And so we built an online platform for local residents to tell their stories-about the people, places, and culture that make Indianapolis one-of-a-kind.

Eero Saarinen and Alexander Girard's mid-century modern masterpiece, the Miller House, is nestled away in Columbus, Indiana. That's why it is so charming and mysterious - but it's also why few outside the architecture community are aware of it.

In 2017, the Indianapolis Parks Foundation set a milestone, celebrating the fifteenth anniversary of the IPL Mayor’s Lunch for Parks – also known as the #FunLunch. We have worked to brand and promote the event for the past seven years, so it seemed second nature to embrace the momentum.

By understanding their parishioners, programs, approach, and beliefs, we equipped Christ Church Cathedral with a brand that reflects who and where they are, a platform to share what they believe, and a plan to reach their new audiences.

By developing a new name and acronym, identity, messaging, and digital presence, we helped the brand better reflect the nonprofit’s purpose: to be an approachable CDC with community interests at heart.