A SURE GROUP LISTING – MARKETING WITH HDR PHOTOGRAPHY

ONE OF THE THINGS WE DO HERE AT THE SURE GROUP IS OFFER WORLD CLASS MARKETING. WORD CLASS MARKETING MEANS A LOT OF THINGS. MOST IMPORTANTLY, IT MEANS MARKETING HOMES LIKE IT IS THE YEAR WE LIVE IN. GONE ARE THE DAYS OF PUTTING A SIGN IN THE YARD AND MAYBE AN AD IN THE PAPER AND HOPING SOMEONE DECIDES THEY WANT TO TOUR THE PROPERTY. THOSE TOOLS ARE STILL IMPORTANT, BUT ONLY IF USED PROPERLY AS PART OF A COMPREHENSIVE MARKETING PLAN.

WE ALL UNDERSTAND THAT A STRONG ONLINE PRESENCE IN ANY MARKETING PLAN IS NECESSARY. THE ONLINE LANDSCAPE IS CONSTANTLY CHANGING. WHAT WORKED ON GOOGLE LAST YEAR NO LONGER WORKS THIS YEAR. FACEBOOK IS CHANGING THE GAME, RE-INVENTING WAYS TO MARKET PRODUCTS AND TARGET THOSE USERS WHO ARE MOST LIKELY TO BUY A SPECIFIC PRODUCT. WE STAY ON TOP OF THESE CHANGES – WEEK BY WEEK.

WE USE A 21-POINT MARKETING PLAN TO ENSURE ALL OF OUR CLIENTS GET THE MOST POSSIBLE EXPOSURE ON AND OFF INE. CONTACT US FOR A BREAKDOWN OF THE PLAN!

WHEN MARKETING A PIECE OF REAL ESTATE (USUALLY SOMEONES LARGEST ASSET) – ONE OF THE KEY ASSETS TO EXPLOIT IS PROFESSIONAL PHOTOGRAPHY. 91% OF HOME BUYERS START THEIR SEARCH ONLINE. BUYERS WANT TO SEE ALL THE PICTURES OF A HOME BEFORE THEY DECIDE TO SPEND THEIR TIME GOING TO SEE IT. IF THE PICTURES DO NOT GRAB THEM OR ENTICE THEM TO TAKE THE NEXT STEP – YOU LOSE. THE BUYER MOVES ON TO THE NEXT LISTING. IN THIS POST I WANT TO SHARE SOME OF THE PHOTOGRAPHS OUR FULL TIME IN HOUSE PHOTOGRAPHER / VIDEOGRAPHER TOOK THIS WEEK: