Taking a giant step forward into bringing digital lifestyle to the prosperous state of Haryana, HCL Infosystems Limited, nation’s premier information enabling and Integration company today announced the simultaneous launch of ‘HCL DIGILIFE’ stores in Karnal, Kurukshetra and Panipat. Designed to be complete ‘House of Convergence’, HCL DIGILIFE store offers a wide panorama of products and services to fulfill every digital need of any individual.

The three stores launched today take the number of HCL DIGILIFE stores to six in Haryana. HCL DIGILIFE stores house a comprehensive range of digital lifestyle products, from digital cameras and music players, computers and gaming consoles, to printing and office automation solutions.

“What makes shopping or simply browsing the gadgets at HCL Digilife really unique is the fact that this is the only store – wherein customers can not only see best of international brands – including HCL, Apple, Canon, Toshiba, Casio and lot others – but also can experience how different products can be seamlessly converged together to create a desired impact. To top it all, there are trained and friendly Tech Gurus helping visitors discover more. No other electronics retail store can give them this opportunity to experience the ‘convergence’ of various gizmos and pick what is best suited for them,” said Mr. Rajendra Kumar Executive Vice President, HCL Infosystems Limited. “HCL Digilife is our next-generation retail offering, which provide an ‘experiential journey’ into the complete ambit of HCL’s offerings – for individuals or professionals/SOHO customers. HCL Digilife would eventually enable HCL to showcase every solution or device one needs in tomorrow’s world.”

“Haryana is among the most prosperous states in India and the residents of these three cities have been enthusiastic adopters of latest digital lifestyle enablers. The opening of HCL Digilife stores in Karnal, Kurukshetra and Panipat will offer the residents the unique advantage of experiencing and buying the latest in digital and IT products under one roof.” Mr. Kumar mentioned.

Bringing alive a true convergence era, HCL Digilife would not just be retailing, but creating complete experience zones for categories encompassing everything from mobile communication to digital entertainment to connectivity / content availability at broadband speeds, thus creating a one-stop window solution for the digital needs of the urban Indian Home.

With an aim to make the most compelling digital products and services more accessible to Indian consumers across the country, we are equally focusing on metros / state capitals and Tier Two cities. While the primary expansion model will that be of franchising, HCL would be itself launching over 5 concept stores to provide a benchmark for franchisee outlets nationwide. Each such retail would approximately be spread over an area of 750-1000 square feet.

Industry estimates peg the current potential of Digital Lifestyle market around Rs. 2500 crores. It is expected to touch Rs. 10,000 crores by 2010.

Speaking on the opportunities to potential franchisee partners, Mr. Rajendra Kumar said, “We strongly believe that launch of HCL Digilife store couldn’t be more timely – with rising acceptance of organized retail as well as growing trends towards adopting digital lifestyle. Besides the wide product and service support which HCL would offer at these stores, complete advertising and on-ground promotional support will ensure that HCL Digilife would be a highly rewarding digi-experience for both franchisees as well as customers.”

HCL has a direct sales, channel sales and retail sales network pan India. HCL has a support of 360+ customer service centers and four ISO 9001 certified state-of-the-art manufacturing facilities. HCL Infosystems has pan India presence across metros and non-metros. With a mission to provide world-class information technology solutions and services to enable its customers to serve their customers better, HCL Infosystems is forever setting new standards of IT in the country. For more information please visit us at www.hclinfosystems.in

About HCL Enterprise

HCL Enterprise is a leading global technology and IT enterprise with annual revenues of US $4 billion. The HCL Enterprise comprises two companies listed in India – HCL Technologies & HCL Infosystems. The 3-decade-old enterprise, founded in 1976, is India’s original IT garage start-up. Its range of offerings span Product Engineering, Technology and Application Services, BPO, Infrastructure Services, IT Hardware, Systems Integration, and distribution of ICT products. The HCL team comprises over 45,085 professionals of diverse nationalities, who operate from 17 countries including 360 points of presence in India. HCL has global partnerships with several leading Fortune 1000 firms, including leading IT and Technology firms. For more information please visit www.hcl.in