Tag Archives: energy star

Marks & Spencer (M&S) opened its first high street (main street) sustainable learning store in India at South Extension Market in Delhi – as part of the company’s drive to become the world’s most sustainable major retailer by 2015.

The three-floor, 20,000 square foot store hosts a range of sustainable construction and design features to reduce energy usage and waste, according to a company statement. The store will provide M&S with valuable insight into sustainable building practices in India, which it will use to support future projects in the country.

The store is one of only a few retail outlets in India to build to American standards: it has applied for a Gold LEED* rating, which recognizes its sustainable features including:

“We’re delighted to open our new store at Delhi’s premier shopping destination,” said Yogesh Yadav, M&S Store Manager at South Extension Market. “It’s a pleasure to welcome customers across Delhi to our first sustainable high street store, which not only helps the environment but also provides us with invaluable learnings as we continue to build our presence in India.”

M&S has committed to opening two new sustainable learning stores in the UK each as a part of its “Plan A,” M&S’ environmental and ethical program, launched in 2007 and extended in March 2010. M&S opened its first sustainable learning store in Sheffield in April 2011, followed by its Stratford City store in London in September 2011. Plan A takes a holistic approach to sustainability focusing on involving customers, involving all areas of the business and tackling issues such as climate change, waste, raw materials, health and being a fair partner.

In November 2011, M&S opened its first international sustainable learning store at Market City Mall in Bangalore. The 20,000 square-foot clothing, home and gifts store features energy efficient lighting, using 15 per cent less energy, energy efficient air conditioning, water saving technology and high levels of construction waste has been recycled. The store is aiming for a LEED rating of Silver.

Marks & Spencer opened its first store in India in 2001 and in April 2008 signed a Joint Venture with Reliance Retail to form Marks & Spencer Reliance India Pvt Ltd. M&S now has 25 stores located in Delhi, Gurgaon, Noida, Amritsar, Mumbai, Pune, Kolkata, Bangalore, Chennai and Hyderabad.

It all started with an article about green packaging, where there was a sentence regarding the the Green Guides (US Federal Trade Commission): "65 percent of Americans would prefer just one seal for green products over the hundreds that are now causing confusion. They note that it is increasingly hard to determine if a product is "truly green" or not based on available information. They are presently overwhelmed with the 350 product certifications that currently exist".

In Europe, consumers for sure know about Ecolabel and EnergyStar and…what else? I have made a very quick search on the web about the online resources available to consumers willing to understand a little bit more about "green labels". I did not find anything that is both comprehensive and easy to understand – the best resource being this PDF which is only related to UK. I think that as long as there is so much confusion about labelling, product and process certification, together with a lack of communication, consumers will have a hard time in understanding the real value of sustainable/green products and greenwashing will still be consumers first word associated to sustainability.

I think that it would be of great interest for retail companies too to contribute to a sort of global database of green seals /certifications/labels in order to better communicate with consumers. Would you, as a product manufacturer, contribute?