Email Inspiration: Zootool Newsletter uses a slider call to action

This campaign for visual bookmarking app Zootool includes an interesting call to action – the slider interface, which users will understand from recent web and app design trends, is used to allow the user to click through and set up a pro version of their account.

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Elliot Ross

Elliot Ross is founder of Action Rocket, a creative agency working in email. His experience includes creating award winning websites, mobile experiences and email marketing campaigns for British Airways, Sony Playstation and IKEA.