Brainchild of Cultivator Advertising and Design, they are promoting 3 different beers for their client, Great Divide Brewing Company, with the message “I believe. Yeti” on the side of giant trucks. These trucks are meant to publicize the craft brewer’s Yeti Imperial Stout, Oak Aged Yeti, Espresso Oak Aged Yeti and Chocolate Oak Aged Yeti.

On John A. Keel’s birthday, here’s more from West Virginia. Along with the Mothman Festival, plus the attention given to the draw of Mothman by the town’s various attractions, Point Pleasant is going in the right direction. Images.