Deceptive Advertising

A recent study at North Carolina State University highlights how deceptive advertising affects the brains of consumers. This could have implications for aging and injured brains and how they are able to vet advertising for falsehoods. Host Frank Stasio talks about the study with Stacy Wood, Langdon Distinguished Professor of Marketing at N.C. State University’s Poole College of Management.

This program originally aired on June 20, 2012. For a link to the audio, click here.