Kanye West Sponsors Car

The ever expanding pop-culture phenomenon that is Kanye West has pushed things forward once again. West will be sponsoring a race car in the Formula BMW World Finals, taking place from November 24th to 26th in Valencia, Spain. In an effort to raise awareness about global hunger and US education issues, the logos of the Kanye West Foundation and the UN’s World Food Program will flank the car alongside Kanye’s lovable bear mascot.