Hyatt launches new brand “Hyatt Centric” aimed at modern explorers

Hyatt Hotels and Resorts is the latest in a long list of hotels to launch a lifestyle hotel brand. Following in the footsteps of key players like Marriott, Hilton and Best Western, the Hyatt Hotels have announced the launch of ‘Hyatt Centric’- a full-service lifestyle hotel that will cater to business and leisure travelers. Hyatt Centric will enjoy a summer debut at locations like Long Beach, San Francisco, Santa Barbara, Key West, Miami, Atlanta, Chicago, New York, Houston, Park City, Washington DC and Paris.Hyatt Centric is aimed at travelers that the brand calls “modern explorers”. Kristine Rose, vice president of brands at Hyatt explains, “The modern explorers are truly a savvy, curious group. Their expectations are simple, but their standards are high and they want their experience to be intuitive and smart. They want options and all the must-haves from a full service hotel but without any fuss or complications.”

Hyatt Centric will “knock n’ drop” room service, a Corner Library to work, a local bar and restaurant, free wi-fi and pet services as well as the usual event spaces, fitness center etc. Centric will be the sixth brand Hyatt has launched since 2006.