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Dealer.com Launches Advertising Dashboard

BURLINGTON, Vt. — Dealer.com, a provider of digital marketing and
operational products and services, introduced a next-generation tool as
part of its advertising product family. Unified Advertising Dashboard
is designed to provide dealers with a holistic view of competitive
market data, ad reach, analytics and multi-channel performance so
dealers can more effectively manage their campaigns with their
Dealer.com digital advisor, according to the company.

“Today’s
dealers need to make sure that every dollar spent on advertising
counts,” said Dave Winslow, chief digital strategist for Dealer.com.
“The benefit of digital advertising is that you can measure it at
multiple levels of detail, and make adjustments to it in real-time to
ensure it continues to work incrementally.”

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The Unified
Advertising Dashboard incorporates three core features that allow for a
high-level of transparency and flexibility, including market reach
analysis, budget recommendations and results projection. By aggregating
benchmark data and insights about paid search, display and Facebook
advertising, dealers can adjust their marketing goals through an
interactive navigation tool and see the forecasted impact on search,
display and social campaigns and overall advertising spend.

With
market reach analysis, the new advertising dashboard enables dealers to
monitor the percentage of relevant digital advertising opportunities,
with metrics for search, display and Facebook. Through provided
analytics — from keywords and click-through rates to the size of their
remarketing audience — dealers can identify which advertisements are
providing the highest ROI and then get recommendations on how to gain
additional exposure.

The market reach feature helps ensure
intention-based opportunities at the end of the funnel are realized
across desktop and mobile. It also provides recommendations for
retargeting and display to increase the likelihood that visitors of a
dealer’s site come back. Additional opportunities can extend advertising
to Facebook, a channel that makes sense for certain dealers as part of a
holistic digital advertising strategy. Additionally, analysts provide
expert review of changes to advertising channels to ensure maximum ROI
is achieved.

Dealer.com’s Unified Advertising Dashboard is now
available to retail advertisers nationwide. Like all Dealer.com
advertising products, the Unified Advertising Dashboard is completely
integrated with the company’s inventory, website and customer
relationship management (CRM) products.