Abstract [en]

Background: Regular exercise is important for both physical and mentalhealth. To maintain regularity in training dedication and motivation isrequired. A person can be motivated by both internal and external factorsdepending on interest. Although people tend to exercise less nowadays, theinterest for exercise and health seems to increase. Not the least, this can beseen on social media where people frequently convey images and posts withtraining messages. Purpose: The aim of this study is to examine whatmotivates women who exercise regularly. Another aim is to examine howsocial media that convey health and training affects motivation for exercise.Method: Six girls from age 18-25 were interviewed. Three girls were activein team sports and three in fitness training. The interviews were analyzedusing content analysis where the codename formed six categories thatillustrate motivation for exercise. Results: The participants reported feelingsatisfaction as important for continued exercise. They were also motivatedby joy, which they felt by increasing their competence in training andthrough the sense of community. Health- and appearance related factorswere also motivating. The use of social media that mediate training couldhelp to increased motivation. Conclusion: Participants were motivated bothby internal and external factors. The internal factors were important tomaintain regularity in training. The external factors were found to beimportant when they did not feel the desire to exercise.