2nd cheapest wine most popular choice

In a survey of 2,000 people, 49 per cent admitted to always choosing the second cheapest bottle on the list.

Seven out of ten people would like to try a new wine but a fifth of respondents said they were intimidated by lots of options or expensive wines, the Asda survey found.

The problem was particularly prevalent among young people, with more than a quarter of 25 to 34-year-olds saying that they have no clue when it comes to buying wine.

Philippa Carr, Asda’s master of wine, said: “Our research has shown customers enjoy experimenting with wine and drinking like the locals on holiday and want to enjoy similar wines at home, but don’t know where to start and what wine to choose.”

Almost half of respondents said they were more likely to try a new wine when supermarket shopping either because it is less expensive (41 per cent) or they don’t have to worry about pronunciation (30 per cent).