Samsung to produce flexible AMOLED display that won't bend?

I reckon that might be one of the most confusing headlines I’ve penned in something like 200,000 (ok, slight exaggeration) stories.

Essentially Samsung is rumoured to have a flexible AMOLED display nearing production, but the actual phone won’t be of the bendy variety. Still confused? Read on.

The story was initially reported by Korean news site DDaily, and comes by way of a translation by The Verge and friends.

The question on everyone’s lips is surely: “Why the hell would you put a flexible display in a phone that doesn’t bend?” And you’d be right to ask that, man.

The answer? Well, the flexible AMOLED display is sexily thin, at 0.6mm. The current gen AMOLED display is comparatively beefy, at 1.8mm. Who ate all the pies? Big fat AMOLED, that’s who.

However, the flexible AMOLED display is tipped to debut in a smartphone with a 0.4mm slice of protective glass, as opposed to futuristic bendy plastic. Production of the display is expected to start this quarter.

The one thing that still confuses me about bendy phones is: wouldn’t the rest of the components – particularly larger stuff like the battery – need to be flexible too? I guess it depends just how bendy it is.

And does anyone really need – or want – a flexible phone? For my money, it’s potentially the next autostereoscopic 3D of the mobile world.

Well, duh... products wouldn't need to be bendy to nevertheless make nifty use of flexible displays! Imagine if you will a curved screen, e.g., on airplanes for added privacy... You'd still want a sturdy case, but having a flexi display panel would make production a whole lot easier!
Also: flexi batteries do exist... Just a matter of time, my man...just a matter of time.