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Krispy Kreme is opening its newest doughnut shop in Jacksonville Tuesday morning. That usually means long lines because the company has prizes:

■ One dozen free doughnuts every week for a year to the first person in line.

■ One dozen free doughnuts every month for a year to customers 2 through 100.

■ Free T-shirts to the first 150 customers.

And no, sitting in your car at the drive-through doesn’t count. The store at 7612 Merrill Road opens at 6 a.m. and the ribbon-cutting will be at 10 a.m.

Along with the lines of people hoping for free doughnuts, protesters have been showing up at Krispy Kreme openings because they oppose the company’s use of palm oil to fry its doughnuts.

“Unfortunately, this palm oil is grown on plantations made by cutting down tropical rainforests and destroying carbon-rich peatlands, sometimes using slave or child labor,” said a news release from the Forest Heroes Campaign, which is organizing the protest. “It’s destroying orangutan habitat and pushing Sumatran tigers to the edge of extinction – there are fewer than 400 Sumatran tigers left.”

In February, after long-term pressure from environmental groups to not buy palm oil from companies that replace the rainforests of Southeast Asia with palm plantations, Kellogg’s became the latest large company to agree to buy from sustainable suppliers.

Palm oil cultivation has led to the loss of more than 30,000 square miles of rain forests in Malaysia and Indonesia, according to Forest Heroes and other environmental groups.

Krispy Kreme has also announced an effort to buy from certified members of the Roundtable of Sustainable Palm Oil, including all the oil used in the United States by the end of 2015. But Joel Finkelstein of Forest Heroes, said that group does not really represent sustainable oil.

“Most of the palm oil in the world is responsibly sourced,” he said. “Any company in the world can pick up the phone and buy stuff we’re happy with. Krispy Kreme chooses not to.”

Forest Heroes started its protests last week at Krispy Kreme openings in Tennessee and Delaware. Each drew 10-20 protesters, Finkelstein said.

But according to news reporters, each opening drew thousands of customers.