January 7, 2015

PK is again steady on 3rd Wednesday (20th day) at box office as from early reports of the day. Although film started slowly in Morning shows, but picked up well from Evening onward. Drop in occupancy from yesterday is just around 10% which is very much acceptable. Currently PK is registering occupancy of around 25-30% in latest shows which is excellent considering day 20th.

PK has collected around 313.5 crore nett in 19 days. As from early trends today PK should collect around 3.5 crore nett. Actual number will be little higher or lower depending on the Night shows which are yet to start.

PK should touch 320 crore nett by the end of 3rd week. Film has already achieved everything need to be highest grossing film of all time. Now issue is whether film can touch 350 crore nett or not. For that PK needs to hold well even after the release of Tevar which will be released coming Friday. If PK holds well then 350 will be a realistic lifetime business target for the film.