Animated GIFs can bring your collections alive in engaging ways and can be used on many different platforms, though most prominently on Tumblr. Popular with visitors under the age of 25, Tumblr is a great place to reach younger audiences, yet only 3 percent of U.S. charities and nonprofits use it. In this session you will learn best practices and ideas for using Tumblr at your museum. But wait, there’s more! You will also learn how to make GIFs! Bring your laptop if you want to try it on the spot.