Assessing Impact of Media

How To Capitalize On Reddit’s “Window Of Virality”

March 25, 2014

Most of the viral posts on Reddit are less than 12 hours old, and that’s due to Reddit’s narrow “window of virality.” This visualization from Fast Company‘s Randy Olson illustrates how virality works on Reddit, where post “hotness” is determined using an algorithm based on up votes, down votes, and post age.