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April 22, 2018

Dissemination of agricultural information and publicity

For the dissemination of modern technology up to the grassroots level, the State Agriculture Department organises various types of training programmes for farmers and for farmers’ sons, conducts group meetings and arranges for the circulation and broadcasting of different agricultural advisories, the latter in both electronic and print media.

The department participates in fairs, both in other places in India and outside India, organises fairs in the state and airs farmer-related programmes and issue-based advertisements on radio.

Fairs, seminars and awards

The Agriculture Department participated in World Food India 2017, held in New Delhi from November 3 to 5, to promote the state’s achievements in the agricultural sector and to intimate prospective investors about the opportunities existing in the agro-based industries sector in Bengal. The department also participates in many agriculture-related fairs and seminars organised by various government departments and chambers of commerce.

Mati Utsav 2018 was successfully organised at the Mati Tirtha Krishi Katha premises in Bardhaman from January 2 to 8, 2018. Plans have been made to organise programmes on agriculture and allied sectors round-the-year at the venue.

Mati Tirtha Krishi Katha is a unique centre, set up to create more awareness and facilitate farming, fisheries, animal husbandry, horticulture, floriculture and other soil-based activities. It was inaugurated by Chief Minister Mamata Banerjee on February 9, 2015. The FAO representative in India, present on the occasion, had appreciated this initiative of the Bengal Government to create scientific and cultural facilities for the farming community.

Subdivision and block-level Krishi Melas are organised throughout the state to highlight the activities and achievements of Agriculture and allied departments. In 2017, they were held across 333 blocks from November 25 to December 25 on an expenditure of Rs 732.6 lakh.

In these fairs, remarkable achievements of farmers are recognised through the Krishak Samman and Krishak Ratna awards.

Television and radio programmes

A live phone-in sponsored programme called ‘Aamra Chas Kori Anande’ is aired through All India Radio (AIR) for bilateral communication between farmers and agricultural experts.

For awareness of farmers, round-the-year ‘Agricultural Awareness Spots’, that is, advertisements, are also aired through different AIR stations of Kolkata and Siliguri.

Officers of the department participate as experts in the weekly ‘Krishi Darshan’ programme telecast on Doordarshan and some other channels.