Macy's Star Rewards loyalty program now open to all customers

This video from retailer Macy's shows the new Mobile Checkout demonstrates how consumers will be able to use its mobile app to pay for items. The feature is scheduled to be in all of its full-line stores by the end of this year.
Video via Macy's Inc.

Macy's Star Rewards loyalty program is now available for all customer customers.(Photo: Eric Woomer)

The retailer has opened up the loyalty program to all customers, regardless of how they pay for purchases.

“Since the relaunch of Star Rewards last fall, our customers have responded with tremendous enthusiasm for enhanced benefits and rewards they received as part of the program,” said Rich Lennox, Macy’s chief marketing officer in a news release. “With the addition of the Bronze level, we’ve made earning rewards simple for everyone.”

Silver: Macy's credit card customers spending up to $499 annually with their credit card get any day 25 percent off Star Pass coupons in addition to bronze benefits.

Gold: Customers who spend $500 to $1,199 annually on a Macy's card receive all the bronze and silver benefits plus get free shipping on all Macy’s purchases when they use the store credit card.

Platinum: Spending $1,200 or more, customers get all the other benefits, plus get free shipping on all Macy's purchases and earn 5 percent back in rewards on all Macy's merchandise purchases in-store and online with no exclusions when they use a Macy's credit card.