Discussions - Perspectives - Analyses - Ramblings

OMMA = OMG

"We got it; you don't". That's the message I got sitting through 2 days at the OMMA East Expo. To be exact, just 1.5 days until I can't stand to hear another self-serving speaker/panelist.

To start, we had Samsung telling us to use Internet as billboards. Consistency and frequency, the speaker said (apparently they're blasting on some 600+ sites 24/7)... Well, that's all good if you have millions of budget to waste - Aren't we going the opposite direction with the Internet when one can get more targeted and thus smarter in posting ads? I must have heard the word "Samsung" over a hundred time during that speech.

There's also a panel called "Is Micromedia in Wikipedia?", where the 6 panelists agree on how the rest of the world is not getting blogs. I'm fascinated by how self-absorbed and arrogant some of these guys are; they think they're the only ones getting blogs, and they'd like to keep it that way. As the gentleman from BlogAds explained: they don't have the resources to bring [blog illiterate] people from A to Z. Very well - I thought they're running a business there for a second.

The industry really needs to stop victimizing itself and blame the rest of the universe for not adopting - break from the cult and stop speaking in "wikipedia" terms!