Designer Masaba Gupta’s year in fashion has been all about collaborations and pushing boundaries. After dropping a lipstick line, showcasing in London, opening another store in Mumbai and making it to the Forbes 30 under 30 list, she’s still not done with making the most of 2017. The latest from the designer’s stable: Raga by Masaba, a limited-edition watch collection created in collaboration with Titan Raga.

While the conversation started nearly two years ago, it was only after several rounds of research and tweaking that the line was ready to the designer’s liking, who also hired a jewellery designer to learn the nuances of designing watches. Gupta brings to the line a touch of her kitsch-pop aesthetic by introducing animal motifs and colours to Titan Raga’s signature feminine offerings. “I wanted to stay true to Titan Raga’s DNA while also bringing an element of fun to the product line, keeping it organic and contemporary at the same time,” the designer tells us.

Aimed at working women and young moms, Gupta was careful not to go overboard with the stylistic details. The pop pink of a fish’s eye circling the dial, geometric elephants forming the wristband of one, the embossed leather strap of another—the collection hints towards a bold woman, willing to experiment with classics. “There’s something ceremonial about watches and I want this line to be something that can also be shared with others. I think it could be a perfect gift for your best friend on her wedding, or a token of gratitude to your mother,” she says.

Incidentally, the first watch Gupta gifted her mother was a limited-edition Titan Nebula watch designed by Rohit Bal, which only goes to say, life has a way of coming full circle.

Raga by Masaba retails between Rs 7,995 to Rs 14,995 and is available November 9 onwards