Rough Rider Beef Jerky

As Rough Rider Beef Jerky is an upcoming Native-owned venture, I wanted to reflect this in the design work. I created a vector illustration of a female bullrider, and worked this into a label design. The border motif comes from a beaded headband. Using elements from the original label illustration, I created another vector image for a t-shirt, utilizing hand-rendered lettering based on the typeface, Edmunds, which was used for the label. I also created a vector image for the back of the t-shirt with the phrase “Native Made,” also with custom lettering based on Edmunds.

Neebin Studios

Neebin Studios is a small creative business located in Santa Fe, New Mexico.