VCC Radio Interview: Rob Hughes from Brewster Inc.

Although VacationsCanada.tv isn’t a typical ‘durable goods’ retail site because it exists in the travel vertical, the model Rob and the team at Brewster Inc. have developed around video commerce is not only innovative; it could apply to a wide spectrum of e-commerce business models. For example, they’ve figured out the following:

– How to maintain a single brand voice across their suppliers and product videos
– How to help fund their video production efforts by working with partners
– How to incorporate SEO techniques into their video presence to drive awareness
– How to incorporate interactivity into the video viewing experience

They’re also a very metrics-driven organization and have demonstrated that ‘video works.’ I found Rob’s opinions and analysis of what makes video commerce tick quite insightful. Enjoy, and as always –

Comments

comments

Justin Foster

Justin is Co-Founder and VP Market Development of RealTime Email at Liveclicker. Prior to Liveclicker, Justin led the services practice for WhatCounts, Inc., an email marketing services provider, where he was responsible for client strategy and deliverability. He also founded the Email Marketing Roundtable, an industry discussion forum that represents over 1,500 email marketers worldwide including the majority of the largest online retailers in North America.