RADAR shows not just what is happening in the market, but explains why it is happening.

Analyzing only the prices of matching products provides a misleading “two-dimensional” (2D) view of the market.

RADAR has next-generation science which takes a “three-dimensional” (3D) perspective.

The whole product line offered by competitors, as well as your same-store products which cannibalize sales, are all part of a product’s competitive environment. In addition, RADAR calculates the Willingness To Pay (WTP) of individual consumers in order to understand their preferences and brand loyalty.

Dynamic Demand Forecasting

RADAR calculates a full Demand Curve – not just the usual price sensitivity index. And because it calculates consumer Willingness To Pay (WTP) data, RADAR’s Demand Forecasting dynamically reacts to changes in the market. The RADAR Demand Curve factors in lost revenue due to internal cannibalization when forecasting demand and maximizing profitability.

Full Demand Curve

Profitability is maximized across the whole store – not just for the individual products.

Willingness To Pay (WTP)

The RADAR Demand Curve is based upon the calculated Willingness To Pay (WTP) of consumers.

Hence consumer behavior can be predicted whenever there is a change in the market.

Price Sensitivity

The RADAR Hurricane Chart calculates the price sensitivity of each competitive product, as well as your best response to a competitive price change.

Cannibalization vs. Competition

RADAR understands that internal cannibalization among same-store products destroys profitability as much as external competitors. Simple price matching is rarely optimal. Each competitive product will have a different level of impact on your sales, and competitive price changes must be handled with an individualized “best response”.

RADAR Feature List

Set Strategy

Your strategy is a moving target. Different product categories have different sales strategies. And corporate goals may change each month or each quarter.

RADAR provides the flexibility to adapt to any strategy. Maximize profit or revenue while maintaining sales volume. Or drive sales without regard to costs.

New Product Introduction

Assortment Optimization

RADAR helps you stock the right set of products. RADAR can determine how to keep your customers while reducing the range of products you need to offer.

Demand Management

RADAR forecasts demand and optimizes your inventory to minimize your working capital. RADAR can drive customers to buy the inventory that you have in stock.

What-if Analysis

RADAR can forecast the impact of a price change or a competitive action to your business. RADAR predicts how customers will change their behavior and calculates where customers will flow.

Keyword Map

RADAR builds a keyword map that brings customers to your products in the shortest path. RADAR accelerates the time it takes for customers to find your products.

Warning System

RADAR monitors your market and filters out just those changes that will hurt your sales. RADAR will then immediately warn you of any danger and recommend your best response.

RADAR Data Requirements

RADAR works on both private eCommerce platforms as well as open eCommerce marketplaces.

RADAR only needs the data your platform automatically collected over the last month – not several years of historic data as is usually required by outdated pricing science. You never need to conduct any price experiments to calculate price elasticity. But if you want to Optimize Profitability then RADAR does need to know your approximate Cost of Goods Sold (COGS).

RADAR’s next-generation science uses your data to provide a complete set of results that can be acted upon immediately.

Input Data …

Only 30 days of historical data needed

Product and Category list

Web Analytics anonymous logs

COGS for optimizing profitability (optional)

Competitor Prices (optional)

Customer Details never required

Price Experimentation never required

Customer Surveys never required

… Output Results

Price Optimization

Dynamic Demand Forecasting

Instant Conjoint Analysis

New Product Optimization

Product Assortment Optimization

Inventory Demand Management

Price Sensitivity & What-If Analysis

Best Competitive Response

RADAR Tools & Reports

The Pricing Professionals who use RADAR are provided with two tools. First, a comprehensive Business Intelligence (BI) tool for Revenue Management that provides dynamic selection, filtering, and drill-down capabilities. Second, a Microsoft Excel Plugin containing over 700 pricing functions and tens-of-thousands of data rows.

The Business Intelligence (BI) tool is designed to uncover market insights, while the Microsoft Excel Plugin allows the user to quickly build a price list that is optimized for the business strategy.

RADAR Business Intelligence Tool

Whole Category Perspective

Consideration vs Conversion Rate

Attribute Importance to Purchase

Product Assortment Optimization

Keyword Effectiveness

Customer Journey

RADAR Subscription Plans

One-Time Report

No Subscription

One-off Report (no subscription)

Covers Top 250 Selling Products

2 Competitor eCommerce Sites

Instant Conjoint Analysis

RADAR Snapshot Insights

RADAR Trend Insights

RADAR Business Intelligence Tool

RADAR Microsoft Excel Plug-in

30-days delivery

Standard

Monthly Subscription

Monthly Updates

Covers Top 1,000 Selling Products

4 Competitor eCommerce Sites

Instant Conjoint Analysis

RADAR Snapshot Insights

RADAR Trend Insights

RADAR Business Intelligence Tool

Pricing API

Live Price Grid for Dynamic Pricing

30-days setup

Professional

Real-Time Subscription

Real-Time Updates

All Products

All Named Competitors

Instant Conjoint Analysis

RADAR Trend Insights

RADAR Business Intelligence Tool

Pricing API

Live Price Grid for Dynamic Pricing

30-days setup

RADAR Case Studies

Case Studies

Cosmetics and Beauty

Cosmetics and Beauty

Consumer Electronics

Consumer Electronics

Toys and Baby Accessories

Toys and Baby Accessories

Home Appliances

Home Appliances

Snack Food

Snack Food

Carbonated Beverages

Carbonated Beverages

Fashion Accessories

Fashion Accessories

Beer, Wine and Spirits

Beer, Wine and Spirits

Baby Milk

Baby Milk

Health Supplements

Health Supplements

Personal Care

Personal Care

Clothing

Clothing

Footwear

Footwear

Bedding and Linens

Bedding and Linens

Outdoor Equipment

Outdoor Equipment

Industrial Components

Industrial Components

Auto Parts

Auto Parts

Hardware and Lighting

Hardware and Lighting

Request a Demonstration

Register with us and request a demonstration. We would be happy to build a demonstration specific to your industry!