IGN named UK’s favourite video games site

28/09/11 – IGN (
http://www.ign.com) has been named the UK’s
favourite video games website in the largest internet user study of
its kind – the NetObserver Awards, conducted by Harris
Interactive.

Votes were cast by NetObserver’s panel of UK internet
users, mainstream consumers aged 16 and over. Members of the
panel were eligible to have their say after being asked if they
were video gamers and whether they had visited a games
website in between March and June this year.

Crowning IGN as the UK’s favourite video games website, it
beat a varied selection to the top spot, including the sites of
platform holders Microsoft, Sony and Nintendo.

“It’s a fantastic honour to be named the UK’s
favourite video games website by the public in an unprompted survey
like this. This demonstrates the continued growth of our
brand amongst mainstream consumers.”

The NetObserver study first began in 1998 – and this marks
the first time it has asked users to name their favourite
sites. The NetObserver Awards also honoured sites including
bbc.co.uk, ebay.co.uk, and lastminute.com.

ENDS

About IGN

IGN Entertainment is a leading Internet media and services
provider focused on the videogame and entertainment markets.
Collectively, IGN Entertainment media properties reach 4.5 million
unique users in the UK, with a worldwide reach of 40 million unique
users (comScore). IGN Entertainment’s network of
videogame-related properties (including double GMA award winning
games and film site IGN.com) provides one of the Web's most
comprehensive videogame information destinations, which coupled
with leading male lifestyle site AskMen, attracts one of the
largest concentrated audiences of young males on the Internet.

For more information contact:

Will Guyatt, PR Manager, IGN UK 0203 077 4006.

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