CASE STUDIES

CITY OF SANTA MONICA

Air Fresh Marketing was chosen to do a Scramble Cross walk campaign in Downtown Santa Monica, CA. 16 Brand Ambassadors and 2 Brand Ambassador leads took charge of helping citizens crossing the street and educating them on crossing safety tips, throughout the downtown area.

Number of Hours: 16 in 2 days

Number of Staff: 18

LYFT

LYFT

Lyft is a privately held American transportation network company based in San Francisco, CA.

Air Fresh Marketing was chosen to do a proprietary Guerrilla Marketing Campaign. We hired Brand Ambassadors in 11 Markets throughout the United States. We hired managers and Brand Ambassadors to do a mobile street team event. We provided the process, technologies, and service exclusively to lyft on this large scale project. Air Fresh Marketing also activated street teams across the country and on college campuses to hand out coupon codes that were utilized with a 20% ROI.

Number of Hours: 6490 in 5 Months Time

Number of Staff: 400+

Number Recruited: 600+

Number of Engagements: 1488

Logan’s Roadhouse

Logan's Roadhouse

Logan’s Roadhouse is a chain of restaurants that was founded in 1991 in Lexington, Kentucky, United States

Air Fresh Marketing was chosen to do a test Guerrilla Marketing Campaign to promote Logan’s Roadhouse new lunch menu. We staffed 400 people in 2 weeks, mostly in rural areas. The Ambassadors hired traveled to stores and businesses near the restaurant and handed out coupons and peanuts (this is a restaurant with peanuts for free).

Number of Hours: 4030

Number of Staff: 400

Number of Markets: 250+

ROI: 10% Redemption

Potential Consumers Reached: 40,300

Adidas

Adidas

Adidas AG is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories headquartered in Herzogenaurach, Bavaria.

Adidas has been a main client of AFM for over 7 years. We currently work with 6 agencies that represent Adidas. Depending on the event, we would hire 5-35 staff. Some examples of events we’ve done with them have been autograph signings, sporting events, professional soccer games, shoe releases, NBA events, NFL, and Tennis tournaments.

Number of Markets: 25+

Number of Staff: 300+

Naked Juice

Naked Juice

Naked Juice is an American brand that produces juices and smoothies. The company is based in Monrovia, California.

Naked Juice has been a main client of AFM for over 5 years. Depending on the event, we would hire 5-200 staff. Some examples of events we’ve done with them have been autograph signings, sporting events, professional soccer games, shoe releases, NBA events, NFL, and Tennis tournaments.

Number of Markets: 25+

Number of Staff: 300+

Progressive

Progressive

The Progressive Corporation is one of the largest providers of car insurance in the United States.

We support a marketing agency that works with Progressive Insurance on a nationwide level. We help this client with their mission to hire reliable, outgoing sales-oriented staff.

Markets: 15+

Staff: 100+ Promotional Staff

Keurig

Keurig

Keurig /ˈkjʊərɪɡ/ is a beverage brewing system for home and commercial use.

The Keurig program was held in Madison, Wisconsin and Greensboro, North Carolina. It was a six-week campaign with 20 events per month in each market. We hired anywhere from 10 to 12 Brand Ambassadors per event. Because of such a high number of events, we hired a Brand Ambassador Lead that helped schedule, recruit, and oversee the events.

Number of Events: 40

Grubhub

Grubhub

Grubhub is the nation’s leading online and mobile food ordering company dedicated to connecting hungry diners with local takeout restaurants.

The GrubHub program is based in 10+ markets (LA, Chicago, NYC, Boston, Philly, Miami, Denver, DC, Nashville, Seattle). This program is an on-going focus on our client’s goals by getting new downloads to use the Grubhub app. We hired anywhere from 2 to 15 Brand Ambassadors per event. Because of such a high number of events, we hired a Brand Ambassador Lead that helped schedule, recruit, and oversee the events. We are able to track ROI for Grubhub to ensure our Brand Ambassadors & Street Teams are producing and reaching out to as many consumers as possible via our GPS tracked recap system.