When skin experts
and communication
experts meet.

For more than 110 years, Diadermine has been the dermatological expert with a wide range of innovative products in very affordable prices. For the last years that Diadermine has been our partner,
it has spread even more joy to thousands of women.

Along with our Facebook community, we ran activations to spread brand news and further reinforce the image of Diadermine as a beauty expert that empowers women’s confidence.

OUR ROLE

Strategy

Creative production

Content strategy

Digital strategy

Social media campaign

Content development

Web & mobile development

Influencer campaign

GO WONDERGIRLS!

FOR THE LAUNCH OF HYDRALIST, A LINE DEDICATED TO THE SPECIAL NEEDS OF YOUNGER SKIN, WE CAME UP WITH AN INSIGHTFUL IDEA AND CREATED A WONDER-FUL ACTIVATION!

Wondergirls is a campaign inspired by modern girls, who manage to do everything in such little time, are multitasking, super active and social. One could say they actually have superpowers! So, we gave them a special secret sign and a special “uniform”, where they could print their own personal statement.

Featuring the
IT Wondergirl… Demy!

The very popular young actor and singer Demy, impersonates the ideal Wondergirl in the Wondergirls campaign.

Her fans – Wondergirls themselves – reacted with over 226k total reach to the content published on her own Instagram.

Over 23k unique users visited the microsite during the airing of the activation. While over 1k custom-made messages were printed on Wondergirl’s T-shirts.

A CHAIN OF PURE JOY!

With the spread the pink effect Activation, we filled the city with unexpected smiles.

We spread the joy to as many women as possible, through a microsite where all users could connect and share optimistic messages and surprise gifts! For the first time, it was not only the joy of receiving but also – and mostly – the joy of giving to motivate the participants.

A COMMUNITY OF POWERFUL WOMEN

With Diadermine Facebook community, our goal was to unite women of all ages in an online community, where we could give them useful information, professional advice and tips, and above all empower and inspire them. And we did well!