This question seems to be common for some reason. I’ve seen it asked on Quora and on various other sites. I’ve even seen YouTube channels discussing the purchase of Xbox 360s. Let’s explore.

Design Flaws

First, a little history. The difficulty with the Xbox 360 was the Xbox team’s design of Xbox 360’s main board. Because this system was designed by an in-house design team at Xbox, they got a lot of things wrong with the hardware design based on incorrect assumptions. The primary problem was cooling the GPU down properly. This issue compounded with the thin flexible main board (intended to flex as the system got hot). The difficulty with this flexion is that it doesn’t want to work with surface mounted components and it could lead to the board becoming permanently warped and did lead to the GPU unseating itself unceremoniously.

For this reason, the later Xbox 360 editions, specifically the Slim models, clamped the board to the aluminum chassis to limit flexion of the board around the GPU and CPU. However, even this updated clamping system only delayed the inevitable… the Red Ring of Death commonly known as the RRoD. The difficulty of the design was primarily as result of using lower temp solder that would become molten at GPU operating temperatures. This meant that as the board flexed, as the CPU and GPU heated, as the fans and the hard drive caused vibration and even as external audio sounds from neighboring TVs and stereo system caused vibration, this could cause the GPU to lose solder cohesion and shift this chip off it is surface mount pads.

This GPU shifting would leave the system with the Red Ring of Death. One fix for this was using a towel and wrapping it around the Xbox 360 to let it heat up. What this did was cause the internal temperature of the Xbox 360 to rise which allowed the solder to reflow under the GPU and cause the chip to sort of move its way back onto its correct pads. The difficulty is that this was a temporary fix. The operating conditions that led to the original Red Ring of Death would eventually see to it that it would happen again, usually in only a few days. For the towel reason alone, you should avoid buying used Xbox 360s. It means that someone could have toweled their system right before selling it to you… and it might only run for a few days.

Refurbishment Process

Because of the design problems that led to the Xbox 360’s RRoD, the Xbox hardware team decided to try different things to see if they could improve the situation. As mentioned, one of these changes was the chassis clamp. Other changes included better and smarter positioned heat sinks. All of these changes only treated the symptom, not the actual design problem.

Ultimately, the primary fix for an Xbox 360 suffering from RRoD is to reball the chip with a higher melting point solder and then remount the chip. Then, adding on the smarter heat sinks to ensure proper heat dissipation from the chassis. Once the chip was reballed with higher melting point solder, it should no longer shift its position under standard operating conditions. Of course, the board could still flex and warp which could lead to other surface mount chip failures besides the GPU.

Companies like Gamestop employ either internal or third party refurbishers to perform refurbishment on Xbox 360s before selling them as ‘certified refurbished’. The problem is that reballing chips is time consuming and expensive. Gamestop doesn’t seem to want to afford such refurbishment processes and instead lets the refurbisher perform whatever they deem appropriate short of reballing, which is usually inadequate to provide a long term stable fix to these consoles.

Buying Refurbished

When you buy an Xbox 360 that’s been refurbished from Gamestop, the store has no idea what work has been performed on any unit. It might be simple DVD drive replacement to full main board replacement from other Xbox 360s. It’s possible to actually find frankenboxes with refurbished Xbox 360s having been rebuilt from a bunch of different generation parts. This means you could see some parts from the first gen, second gen, third gen Xboxes and so on… all coming together into the same unit. It means that the heat sinks might be the incorrect version for that version of the unit. Who really knows what you might find inside?

This is the problem with buying refurbished units from not only Gamestop, but any company. The design decisions that made the Xbox 360s so problematic compound into making the purchase of any used or refurbished Xbox 360 system a grab bag of problems.

Not Built to Last

The bottom line is that the Xbox 360 was not designed to last. It was designed to fail because of a set of design decisions that just didn’t work out. In short, it’s a lemon. It’s not just one version that’s the problem, it covers all generations.

Sure, some have claimed their their Elite has lasted. Some have claimed their slims have lasted. Even the last version of the Xbox 360, the Xbox 360 E suffered from the Red Light of Death. There has not been one version of the Xbox 360 produced that has been immune to the Red Ring of Death (or Red Light of Death) problem. You can’t rely on buying a more recent version of the Xbox 360 on the assumption that the failures have been eliminated. Some versions of the Xbox may have been a bit less susceptible, but at some point they will all succumb to failure.

Don’t believe the current sales hype that because this is the newest version of the Xbox 360 that it won’t have a problem. It very likely will. In fact, you should consider the Xbox 360 a unit with limited mileage. At some point, the system will fail and you’ll be left with a dead brick. The question is, when it will happen. It could happen 3 days, 3 weeks, 3 months or even 3 years in the future. The point is, you spend your money and you just don’t know. However, because of the age of these systems now, it’s more likely the system will fail sooner than later.

Aging Hardware

The last Xbox 360 E model was discontinued in spring of 2016. This means that any Xbox 360 you might consider purchasing is now over two years old as of this article. That’s only if it’s an E model. Any other models will be much older.

There’s nothing new about any of these systems. Though, it’s entirely possible that some warehouse somewhere has some Xbox 360 E models stashed as new unopened stock. If you could find one of these, you might have some possibility of longevity with that Xbox 360. However, anyone claiming to be selling new unopened stock is probably scamming with a used or refurbished unit. I wouldn’t even trust Gamestop with this kind of a claim, even as big a company as they are. The only way you could trust this statement is to have them show you the merchandise. If you’re buying over the Internet sight unseen, don’t trust anyone.

No. You should always consider any systems on sale as, at best, used. Even refurbished consoles should be considered suspect. Better, don’t consider the purchase of any Xbox 360 at all.

Should I Buy?

In fact, you shouldn’t. Because of all of the aforementioned problems with the design, there’s just no way to know exactly what kind of condition any Xbox might be in. Unless you want to disassemble the unit to find out what’s on the inside and that you understand what you’re looking at, you should avoid spending any money towards an Xbox 360.

The bottom line is that the Xbox 360 is a risky investment that you might only get a few days of use out of before your new purchase dies. The Xbox 360 was a risky investment when buying it new. When buying it used or refurbished, the chances of receiving a unit that lasts only a few weeks is very high. In fact, it could be that the unit might last you long enough to get past the return policy, but a few days after that the unit dies. Then where are you?

Xbox One and Xbox 360 Compatibility

While not every Xbox 360 game has been made compatible with the Xbox One, many Xbox 360 games have been made to function on the Xbox One. Unless you want to play a game that isn’t compatible with the Xbox One, there’s no real reason to buy an Xbox 360.

For this reason, putting your money towards an Xbox One not only guarantees a better hardware experience, it also guarantees you’ll be able to play not only Xbox One games, but also all compatible Xbox 360 games. This is a much better deal than wasting your money on an old console that could die at any moment.

Xbox 360 Purchase Disclaimer

With that said, if you can find someone willing to sell you a fully functional Xbox 360 for $25 or less, then it’s probably fine to buy it… as long as you understand the unit may only work for a few days. If you’re considering spending well more than $25 for an Xbox 360 console bundle, you should consider the purchase of Xbox One instead and avoid the almost certain limited lifespan of the Xbox 360.

Like this:

Today, Tumblr announced that on December 17th, 2018, it will be removing and banning all “Adult” content on its site. I’m going to call it. This is the death knell that will almost assuredly see to Tumblr’s demise in less than 1 year. Let’s explore.

Tumblr and Adult Content

Tumblr started out as a kind of web blogging platform where users could share various content of any variety. Pretty quickly, adult content began to fill the pages of Tumblr. Adult content included naked people posing alone or performing sex acts with others. Whatever the imagery, it actually became a staple of Tumblr as a platform… and ultimately the Tumblr platform became known for its adult content.

The difficulty with not clamping down on adult content early in the life of Tumblr meant that Tumblr management and staff were okay with Tumblr being used to host adult content. If they had nipped this content type early in the life of Tumblr, we wouldn’t be in the dilemma that Tumblr currently faces.

Every platform has to make a decision early in its life about whether adult content is okay or not, particularly with sites that allow User Generated Content (UGC). When you create a UGC platform, you have to make the decision about adult content early and swiftly. If you don’t make this choice early and seal the deal in the Terms and Conditions agreement, your users will use the platform for adult content.

Knee Jerk Reactions

Even though Tumblr’s app was delisted by Apple in late November due to a case of child pornography appearing on a Tumblr page, it’s also crystal clear that the management team at Tumblr is entirely out of touch with exactly how Tumblr is used. Of course, now that Verizon owns Tumblr, they’re probably okay with taking the hit at losing better than 90% of their viewing traffic by making this knee jerk decision. Unfortunately, after the adult dust settles out of Tumblr, there won’t be much of a platform left to see or explore. Tumblr’s claim to fame was its adult content. Without it, this platform is dead. D.E.A.D! Tumblr, for better or worse, was really one of the few goto places for adult content. The Internet knew this. Tumblr really has no use as a G-rated platform. Too many other platforms fill that gap much better, including Pinterest and WordPress and Medium. No, the executives left at Tumblr really don’t seem to understand that Tumblr’s value as a platform was its adult content. Removing that content, you remove Tumblr’s value to exist as a site.

In reality, Verizon would do better to simply shutter Tumblr entirely… because effectively that’s what they are doing on December 17th. There’s literally no reason to go to any sites left on Tumblr once the adult content is removed. Those few G-rated sites left would also do better to move their content to a different platform such as Deviant Art, Medium or WordPress. The fallout from this change will be swift and immediate.

Chasing Page Owners Away

What’s worse in this situation is that non-adult content owners on Tumblr might have to move their content anyway. Many artists use the platform to host their art. Yet, Tumblr robots have been running around classifying their artwork as adult, even when it isn’t. This problem is likely intended to chase away not only those pages classed as ‘adult content’ but also those who don’t actually post adult content. Ultimately, whatever few sites are left after this shakeout means effectively a danger to those legitimate page owners left in the shambles of the former Tumblr. What drove traffic to Tumblr was its adult content, not the g-rated content. When all of that adult content is gone and most of Tumblr’s revenues are missing in action, legitimate content sites will now be in jeopardy because of the tenuousness of the Tumblr platform.

If you are a g-rated content owner on Tumblr, you should seriously consider moving your stuff somewhere else in the wake of this huge platform mistake. You don’t want to be doing this under a deadline in six months because Tumblr is about to close. Do it now while you have plenty of time. Removal of adult content is a mistake anyway you slice it and it is why this is appearing as a case study in the How not to run a business series.

I understand the issue for Verizon. Having worked for Verizon in the late 90s, I am fully aware of just how much of a conservative organization Verizon really is. It’s actually surprising this change wasn’t made sooner to Tumblr. So, I fully understand this knee jerk reaction of Tumblr being delisted from Apple’s App store over child pornography content. At the same time, making this knee jerk reaction by removing all of Tumblr’s adult content is a severe mistake for this platform.

Tumblr would do better to split its platform in two. Create Tumblr Adult and leave Tumblr for the G-rated stuff. Then, cordon off Tumblr Adult for those sites that fall under adult content. Then, hire mods to police the content on Tumblr Adult more closely to prevent child pornography content.

Compensating Controls

Typically, if you decide to make a rash decision about a platform, you must also introduce something to compensate for that rash decision. Removing the adult content kills many people’s reason’s to visit (or use) Tumblr at all. Take away that reason and you get far fewer visitors. Visitors that drive revenue into your site. Take away those visitors and you’re paying to host a site that makes you no money. In other words, it becomes a money losing proposition. For Verizon, it might be willing to soak up these losses for a short time, but there’s no way Verizon will allow a money pit to remain active for very long.

With the introduction of this new policy, it appears Tumblr isn’t implementing anything to make up for the loss of that adult traffic. Oh, well. It’s the death of Tumblr.

Ultimately, I predict no more than six months for Tumblr after December 17th and then the entire site will shutter to be heard from no more. Verizon might allow the site to continue operations longer than six months if they’re complacent. However, keeping a money sucking site open is not likely to go over well with Verizon management for very long. It’s almost a guarantee that Tumblr cannot survive on its G-rated content alone when other sites do this piece so much better.