Founded in 2011, Understudy is a contemporary menswear boutique with a global, community-oriented approach to curating directional and independent brands. Founders Aaron Ellard, Reid Pollock and Liam Rodgers are not just selling clothes, they’ve created a comprehensive lifestyle. Brands like Arc’teryx Veilance, MHL by Margaret Howell, Reigning Champe and more are selected carefully, providing a diverse selection of apparel and accessories necessary for any guy to create a personalized uniform.