Fujitsu Self-Checkout Solutions create a new customer experience at Auchan

"Fujitsu helped us to work on our checkout waiting times and flow. Auchan wanted to offer its customers choice, both on the shelves and at the checkout. The new concepts, developed in partnership with Fujitsu, have enhanced the experience for our customers and made the sales process more flexible, whilst also improving working conditions for our employees."

Anne Bonjour,
National Checkout Director, Auchan

The customer

The Auchan group is made up of five independent and additional companies. It employs over 330,000 people in 16 countries and has a turnover of €62.1 billion. The company has subsidiaries in France, Italy, India, Spain, Portugal, Luxembourg, Poland, Hungary, Russia, China, Taiwan, Romania and Ukraine. In 2014, Auchan had over 1,700 integrated supermarkets and hypermarkets.

The challenge

Auchan wanted to improve the experience for customers and staff, to develop a genuine relational dimension by riding the wave of new technology. By reducing waiting times and streamlining the customer’s in-store journey, Auchan wanted to develop an additional competitive advantage.