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We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands—Facebook, Twitter, AirBnb, Evernote, and countless others—have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square.

It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy. It’s called Growth Hacking. And it works.

A Growth Hacker is someone who rejects what “marketing” is supposed to be and replaces it only with tools that are testable, trackable, and scalable. Growth Hackers rely on inexpensive tactics like e-mail, pay-per-click ads, blogs, and platform APIs. They chase real results in a field that was dominated by gut instincts for nearly a century. They reject the traditional marketing worship of all things big: big budgets, big campaigns, big opening weekends. Instead, they embrace the opposite: taking a start-up from nothing to something, launching a Kickstarter project, building something that truly spreads.

Growth Hacker Marketing offers both a new mindset and a new set of rules. Bestselling author Ryan Holiday, the former director of marketing for American Apparel, will convince you of the urgency of this awakening. He shows why the game has changed forever and what to do about it—whether you are an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive."

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19 Growth Hacker Quotes: Thoughts on the Future of Marketing

Growth hacker (noun) – one
who’s passion and focus is growth through use of a testable and scalable methodology. A growth hacker works within the parameters of a scalable and repeatable method for growth, driven by product and inspired by data. A growth hacker lives at the intersection of data, product, and marketing. “#1 Aaron GinnHEAD OF GROWTH, STUMBLEUPON

Growth hackers have a common
attitude, internal investigation process, and mentality unique among technologists and marketers. This mindset of data, creativity, and curiosity allows a growth hacker to accomplish the feet of growing a user base into the millions. “#2 Andrew ChenENTREPRENEUR & TECHNOLOGY WRITER

Growth hacking has a subtle
message of ‘what have you done for me today?’. You never stop as a growth hacker. Facebook still has a growth team and they have a billion users. “#3 BlakeCommagereFOUNDER, MEDIASPIKE

We might not have marketing
budgets, or a massive fan base… [But] we can build for sharing. We can sample at scale. We can give readers a stake in distribution. We can open up exchange between artist and fan, beyond the sales transaction. And we can do this in a way that drives creative profitability. “#5 Matt MasonDIRECTOR OF MARKETING, BITTORRENT

The creative folks intuitively design
what’s best for the user, while data folks provide great insights. The true unicorns are those who can go end-to-end designing, building, measuring, analyzing, and iterating with a combination of user intuition and deep analytics. “ Matt Humphreys #6 CO-FOUNDER, HOMERUN

To be successful and grow
your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. “ Brian HalliganFOUNDER, HUBSPOT #8

Virality isn’t luck. It’s not
magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even. “ Jonah BergerAUTHOR OF “CONTAGIOUS” #9

You need the kind of
objectivity that makes you forget everything you’ve heard, clear the table, and do a factual study like a scientist would. “ Steve WozniakCO-FOUNDER, APPLE #10

Growth Hacking is the process
and mindset of searching for ways that your product to grow. It’s kind of like a mix between engineering and marketing. The key is to find untapped channels of customers that are motivated to use your product. “ Dan MartellFOUNDER, CLARITY #11

Most traditional marketers spend the
majority of their time trying to buy the attention of prospects in the marketplace to drive awareness and interest in their product. Growth hacking tends to be more “experience” focused. This includes driving engagement and sharing within a product or spreading a product experience across networks. Effective growth hackers are relentless about running creative experiments and optimizing the components of the experiment until finding something that works. “ Sean Ellis CEO, QUALAROO #12

The end goal of every
growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself. “ Aaron GinnHEAD OF GROWTH, STUMBLEUPON #13

In the absence of big
budgets, start-ups learned how to hack the system to build their companies. “ Micah BaldwinFOUNDER, GRAPHIC.LY #14

Our first idea is a
grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project. “ Ryan HolidayAUTHOR OF “GROWTH HACKER MARKETING” #16

I prefer the discipline of
knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursues truffles. “ David Ogilvy“THE FATHER OF ADVERTISING” #17

The short answer is you
can't really “hack” growth. Any attempts at artificially creating growth patterns such as spamming friends on Facebook or Twitter, or hacking App Store download charts may result in spiky numbers, but rarely adds retained users. It's kind of like eating empty calories. “Growth hacking” is a recognition that when you focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users, rather than just spending marketing dollars. “ Josh ElmanPARTNER AT GREYLOCK PARTNERS #18

A growth hacker is someone
who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable. Their tools are e-mails, pay-per-click ads, blogs, and platform APIs instead of commercials, publicity, and money. While their marketing brethren chase vague notions like “branding” and “mind share,” growth hackers relentlessly pursue users and growth—and when they do it right, those users beget more users, which beget more users. They are the inventors, operators, and mechanics of their own self- sustaining and self-propagating growth machine that can take a start-up from nothing to something. “ Ryan HolidayAUTHOR OF “GROWTH HACKER MARKETING” #19