3 Sejarah Perusahaan (2)1972: At the 1972 U.S. Olympic Trials, the Nike brand is promoted for the first time; company enters its first foreign market, Canada : Company changes its name to Nike, Inc : First line of clothing is launched and the Nike Air shoe cushioning device debuts : Nike goes public : Nike International, Ltd. is created to spearhead overseas push : Company signs Michael Jordan to endorse a version of its Air shoe--the 'Air Jordan.' 1988: Cole Haan, maker of casual and dress shoes, is acquired; 'Just Do It' slogan debuts.

9 Bases for Country SegmentationGeographicDemographics StaticDemographics variables are among the most popular criteria.Socioeconomic VariablesCaveats in using per capita income as an economic development indicator:Monetization of transactions within a countryBehaviorNikeLifestyles}Kotabe & Helsen's Global Marketing Management, Third Edition, 2004

10 Segments ideally should possess the following set of properties:Identifiable (define & measure)Sizable (large)Accessible (distribution quality)StableResponsiveActionable