NHS Blood & TransplantMissing Type

We highlighted the need for new blood donors by removing As, Os and Bs from famous landmarks and logos.

Challenge

Over the past decade, there has been a massive decline in blood donation. New donors were urgently needed to protect the blood required for the two million annual blood transfusions in England.

Idea

A campaign aiming to spark conversation and initiate behaviour change rather than simply raise awareness. Taking the As, Os and Bs from names, places and brands that we interact with daily -creating a visible impact nationwide.

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