National retailer aiming to push buttons this holiday season.

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JCPenney is pinning hopes of a holiday sales turnaround on Black Friday and a new promotion that's pushing buttons.

Editor's Note: This article was first published in November 2012.

Beleaguered Plano-based jcpenney is pinning hopes of a holiday sales turnaround on Black Friday and a new promotion that's pushing buttons.

Literally, buttons. Like the ones you pin on your shirt.

The store plans to give out more than 80 million buttons to customers at jcpenney locations with no purchase required through Christmas Eve. Those buttons will have unique codes customers can enter online that give a one in four chance to win a gift from the retailer.

For Black Friday, the retailer is offering 100 vacations to American tourist spots like Yellowstone and New York City. Gift cards, coupons, and even merchandise rounds out the possible gift list.

"Black Friday is America's greatest shopping tradition and we're celebrating the occasion with our only sale of the year," said Ron Johnson, chief executive officer of jcpenney, in a press release to investors. "All day long, customers will find some of our lowest prices ever and the chance to win amazing gifts, including once in a lifetime trips to great American destinations. It's our way of kicking off the holiday season and saying, 'Merry Christmas, America!'"