Playboy's Hugh Hefner has sadly passed away

Earlier this year it came out that Hugh was diagnosed with cancer. Sam Rubin told the AM Show that his health had been deteriorating for some time:

There are reports that his health is failing, that he did not show up to the last party. He's 91 years old, and in that 91 years he has lived what I would describe as several lifetimes.

Playboy today has released a statement to E! News about his death saying:

Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboymagazine and built the company into one of the most recognizable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones