I love using this product as it totally covers the gray, it adds shine and natural highlights to my hair. I also love the way it leaves my hair feeling so soft. I am allergic to many chemicals and scents and this is the only product I can use that does not affect my allergies. I have told all my friends about it!

I touch up my roots every 2 weeks and no problem with my scalp and excellent gray coverage. I formerly used the name brand drug store brands and developed sores on my scalp. No unpleasant smell with this product.

I love this product; it has no ammonia or aluminum ingredients,which is so much healthier for your body. And it works as well as the name brands - shades are lovely and the color holds very well.I supply it to my hairdresser and she is happy to use it on me.

This is the best haircolor I have used in 20 years! Wish I had discovered it sooner. Beautiful, long-lasting color and the conditioner really strengthens and adds body to my fine hair. I've mixed this color half and half with 5G light golden chestnut, because the 5N does help to cover gray longer, as the instructions say. Husband said the color was "gorgeous" and he never made a comment like that when I used other hair products.