I had not seen this project until now. Great ideal beautifully executed. Another example of digital and physical coming together in a creative new way.

Twelpforce – Best Buy. Crispin Porter + Bogusky, Boulder.

Using Twitter to give customers access to support from real people. CP+B took this idea and built a whole campaign around it.Take a look at all the winners here. It’s interesting that HBO Imagine can win a gold at the One Show but only a bronze at the CLIOs. Go figure.