"We know him from his y-front days. Then you gave him a XXL baggy tank top. You made him look fancy in it. We took that one on our chin. But we won’t stand replacing him with some new-gen girl. This nepotistic move to appease Dakini will be fought tooth and nail…." Save Luttappi campaign is getting stronger on social media. It all started with the new character Dinkini’s arrival in the latest Mayavi series in the popular Malayala Manorama Publication 'Balarama'.

Rumours started flying all around: Dinkini has replaced Luttappi; no, she is Luttappi’s lover - and it soon went viral as #SaveLuttappi campaign trended.

Dinkini featured first in Balarama’s February 8 edition. Her look – the spear, horns and appearance -- sent Luttappi fans into a tizzy. And the impressive imp was missing too! He has gone on some vacation with Kuttusan – that’s all they knew. Concerned fans started calling Balarama and posting queries on its Facebook page. The Save Luttappi hashtag started to appear across Manorama’s sister sites. But this is what the Balarama team has to say about the new twist.

"Luttappi will never be cast out. He will make a big bang return in the next edition. A new feature will be introduced considering Luttappi’s newfound fan base. Expect an exclusive interview with Dinkini too."

Mayavi has introduced a new character after a long gap. The grand entry of Dinkini received has dwarfed even Mayavi. Some on social media had even gone to the extent of imagining Dinkini as a Valentine Day’s special find for the mischievous hellion. We’ll see.

Luttappi is creating waves in the online world with several news websites going gaga over it.