Online affiliate and content marketing specialists, Raketech have unveiled a new partnership with the Swedish Gambling Association (Spelbranschens Riksorganisation, Sper).

The association is dedicated to protecting consumers and stakeholders in the regulated Swedish gambling market. This partnership means that Raketech joins a group of businesses with a shared goal to protect the long-term health of the Swedish gaming industry.Michael Holmberg, Raketech CEO commented: “Sper looks after the best interests of the Swedish gaming industry and being part of the association further validates our commitment to responsible affiliate marketing. We are pleased to receive a stamp of approval to work alongside Sper – learning from our peers and sharing our expertise on delivering trustworthy information to our users so that they can make informed and responsible decisions.”Jenny Nilzon, Sper CEO added: “We welcome Raketech as a new member of Sper. Raketech already cooperates with several of our members and its operations comprise an important link in the customer lifecycle. If we want to reach our sustainability targets, it is crucial to involve as many market participants as possible.”Sper started out as an ethical council that provided consumer marketing guidance and transitioned into a trade association for Swedish gambling companies in July 2017. Raketech has experience providing casino and sports media products in regulated markets such as Denmark and the UK. Raketech’s experience gained from regulated markets will provide valuable knowledge for Sper members to achieve a common goal of increasing consumer protection in Sweden.Scott Collins, Raketech Head of Communications and Corporate Responsibility also spoke of the new partnership: “We are pleased to be a part of Sper and join an association committed to educating consumers on responsible gambling and protecting the long-term sustainability of the re-regulated Swedish gambling industry. We believe that our compliance and corporate responsibility know-how from an affiliate marketing perspective will add value to Sper and help develop the industry.”