Under The Influence

This week I am sharing some of my favorite social media “influencers”. A social media influencer (SMI) is a user on social media who has established credibility in a specific industry. They have access to a large audience and can persuade others by virtue of their authenticity and reach.

Future Influencer

I follow a lot of SMI’s and I’m not going to lie, I have purchased stuff based on their recommendation, mostly clothes, skin care, makeup and food. But it’s all within reason. I’m not going to buy something that I would never wear or use. Also, I value the opinion of the SMI’s that I follow. They are not too far removed from my lifestyle. Most are mothers on a budget and are very relateable.

Go follow them all on Instagram to get a daily look into not only their lives but the business of their influence.

So in no particular order here are a few of my favorite social media influencers.

Talk about when it’s your time… Dayna has been blogging for over 5 years. It was when she started being consistent & truly putting in the work that the “Glow Up” happened. Dayna has been able to leave her 9-5 & become a full time blogger/influencer. She balances being a wife & a mother to her daughter Ari in the city of Baltimore. The thing that I love most about Dayna is her genuine spirit. She is so open & always dropping gems. Full disclosure… I am a member of The Bold Tribe. A group of women that Dayna is mentoring. We spent two hours talking about MY brand & how to grow it. When we were done I had a blueprint for my brand & the tools to execute it.

This Atlanta wife is the mother of two beautiful daughters. To say that I love her daughters is an understatement. Her oldest Peyton will one day win a gymnastics gold medal & her baby Harper will do whatever she wants to and everyone else better move out of her way. Trina is the Aldi queen and real to the core. She shops in the same places that I shop, Walmart, Target etc. She cooks meals that I would cook. But don’t let that fool you. She will break out the designer threads on you but that’s not her focus. I love that Trina shares the real about life and marriage. Last month I had the opportunity to meet Trina when she came to Memphis to do a brand pop up.

Wife, mother of a son and daughter and my sorority sister! I found Mimi through another sorority sister two years ago at the Alpha Kappa Alpha Sorority Inc, Boule in Atlanta. Mimi lives in the ATL & is a full time blogger/influencer. Her daughter is a future ballerina whose morning bus stop dance starts my day. Mimi keeps house and she really does stay fly. She has a beautiful garden in her backyard where she grows vegetables. I love watching the relationship between her & her husband. They are so down to earth. Follow them on IG for some real life marital fun. I also had a chance to meet Mimi when she to came to Memphis for a brand pop up.

A New Jersey wife, and mother to Phoebe and skin care guru. I started following Felicia when she was holding down a 9 to 5. When I need ANY skincare advice or direction I’m heading to her blog for answers. A former social media beauty editor for Bergdorf Goodman she shares both high end & low end products. She literally puts her skin on the line trying out products for us. She’s so down to earth. She’s been known to wear the same outfit more than one day in a row (gasp)….that’s real life because if you didn’t see her in it, it’s new to you.

Need to get your home or office in order? Follow Nikki. Her common sense approach to organizing is unmatched. Not only will you be organized but it will look stylish too. “Let’s jump right in” & “hello friends” are her signature phrases. Her husband is retired military so Nikki has lived and traveled the world. She was a corporate executive so she knows how an efficient organized office should look. Nikki’s home is organizational goals for me. Check out her YouTube Channels. You won’t be disappointed.

Of course there are plenty more influencers that I follow and enjoy but these ladies are clutch. If you are not following them then you are missing out. Don’t say that I didn’t warn you.

Beewisdom- There is incredible power in the arts to inspire and influence- Julie Taymor