Flatback Slatwire J-Hook

This Slatwire post helps fill out the views and uses of J-Hooks across retail. I purposely shot white powdercoated hooks for contrast against the background. In truth most hooks throughout the store were galvanized metal which better matched the Slatwire, but here white complimented the socks being merchandised. Note the unusual formation of the wrapped-back hook tips.

This blog is a pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. Just as a city-scape is built up of individual bricks, beams and boards, so a store is constructed of many small-scale fixtures that combine to help create the selling-floor environment. Many of these small elements are unsung heroes in creating an effective, functional, appealing merchandising space for goods.