The Impact financial model was different because the league was made up of players already training at Impact’s facility. Joe Abunassar, a trainer who ran the Impact league, said its players weren’t paid. Mr. Abunassar said he put $30,000 in expenses into the effort and “just about broke even.” He said, however, that he thinks he could have solicited additional sponsors—the initial run had two—and an Internet TV deal that could have paid the players a “good chunk of money for a weekend of games.” Mr. Abunassar said that if the lockout drags on, he could tack on another week of games with more promotion and revenue in mind.