Brand-Name Drug Prices
Rise 3.8%; Generics Fall 11.4%

Prices for brand-name prescription drugs rose 3.8% in the first quarter from a year earlier, a quarterly survey showed, while generic drug prices declined 11.4%.

However, price increases for the 10 top-selling brand-name drug -- including drugs like the antidepressant Prozac and cholesterol-reducer Zocor -- were only 2.2%, according to the survey by IMS America Ltd., a research firm. Overall, prices for all prescription drugs rose...