What people are failing to understand is this one is actually a correct use of quotation. As someone who lives in Seattle, I can say with complete certainty that it is actually quite far from the best coffee in Seattle, in fact, perhaps among the worst. Whether correct or not, it is still hilarious, much like everything on this site. I am in “love” with it.

Little late on the comment, but ah well. As previously mentioned, there is a brand of coffee called Seattle's Best. The entertaining bit is that it's served almost exclusively in airports and convenience stores up here in the Northwest, so it could be the authors are just showing discerning taste with their addition of quotation marks...