Speaking to PTI, he said: "There is no formula. The best of the directors have failed miserably, the best producers, actors who have given hit after hit and feel that (their movie) is going to be the biggest film but those films have not done well."

"When people talk about numbers, they are very generous and say this movie will cross Rs 300 crores, Rs 400 crores and even Rs 500 crores. But then the films are big disasters," he explained.

The 48-year-old said that until a movie is released and reaches the audiences, "there is no guarantee of any movie being a super-duper hit or a flop."

"That is it. No amount of us promoting the movie (can make the movie a hit)," he said. "Till the time you do not concentrate on content, you cannot achieve those numbers."