I may not like the traditional ABCidents, but they do seem to know what their doing when it comes to promos. This new one for the corporation’s recently redesigned website is fantastic, and follows on the ‘Exercise Your Imagination’ and “painting with light” themes started online.

I would love to see this idea used as the basis for some new ABC idents, but either way the ABC’s website has never looked better, and hopefully its a sign of more changes to come.