Bet on your horse

What do horse racing and watches have in common? We are not too sure, but Apha-Omega has done a brilliant job in this interactive video. At the start of the video you can bet on which horse is going to win the race. If you win you receive a voucher you can use in the Alpha Omega websop. If you lose you try again.

Not only the gamification within the video is nicely done. Alpha-Omega also gives a new definition to lead generation. Just before the end of the video, just before you find out you win the race, the viewer is being asked to leave it’s details. More than 97% of the viewers enter their details. If there is something to win or changes to get rewarded brings this willingness to people. Watch the video and find inspiration for your new campaign with Videotier.