Tagged Questions

Pricing is the act of determining and setting sale prices for an item. Often exact prices are determined by heuristics, microeconomic analysis, or as part of a wider pricing strategy. Pricing decisions impact on the user experience through psychological reactions to the price and the way that it is ...

I am building a website that offers 3 different pricing method.
The only thing that differs between the 3 options is the period range.
For example ( lets say car hire):
under 1 week - 10$ per day
1 ...

I'm facing an usability issue that needs your help.
I offer three plans to my customers for a service and of course, they can downgrade/upgrade whenever they want.
Since the plans are paid monthly, I ...

I'm currently working on a pricing table for a product that has 3 separate tiers. Some of them lack certain features etc. We've been debating how to mark the table cells to indicate what is included ...

So I am retooling a page for a company that offers tiered pricing packages based on the number of users for our software. Small business = $x/mo kind of thing.
Does anyone have any conversion data or ...

We offer discounts to education, government, and non-profit organizations (different discount for each) as well as volume discounts on top of that. On the pricing web page for a product should all of ...

I'm looking for guidance from a UX standpoint whether to show a saas subscription price including or excluding tax.
I'm mainly targeting B2B but it's useful for individuals too. I'm based in EU and ...

For example, a store in the US would list a product as $4.99, yet in the UK it would be listed at either £4.00 or £4.
Is there a reason for this? Why would the Americans need to omit 1 cent from the ...

Currently I'm considering whether it is better to have the prices for my company as descending (i.e. starting with the highest) or ascending. The table is laid out horizontally and there are already ...

Disclaimer: I have no idea where to ask this question. http://ux.stackexchange.com/ seems to be the best fit.
Imagine we have an ad running on Facebook. Is it a good idea to include the price for the ...

I am currently running a screencast service for developers who want to learn about python.
I charge a small fee of 9 dollars a month. I have been good about emailing my potential customers or people ...

We are designing a product page and I think having money you saved and subtotal is redundant as it appears in cart and during checkout. My colleagues think "You saved a total of $XX.XX" is crucial. ...

It's a wide-spread marketing technique that seems to have been around forever- selling products for £1.99, £9.99, £19.99, instead of £2, £10 and £20.
Presumably the pyschology is that submliminally ...

I'm working on a cloud based B2B software and top management is insisting we don't show the prices on our public site. I can't understand the reasoning behind this. How will this affect the customers ...

On e-commerce sites (such as Amazon and Newegg.com) pricing in some products will be hidden until you click a link to display the price in a modal/popup, or you are required to add the item to your ...

The holiday accommodations my company rents out have varying prices, depending on the day of arrival and the duration of the stay. Currently, these prices are charted in a scrollable table, with on ...

Do people buy more when products are presented horizontally across the page or when they are presented vertically on the left?
My company is in the first stages of redesigning one of our e-commerce ...

I've noticed a trend (at least on the Google Play store) of application prices ending in x.99, while 'donation' apps usually end on the dollar. I see the reasoning behind the psychology that makes a ...