Expedia, one of the leading online travel company has looked into how the travel industry should plan their advertising for 2015, and especially into the impact social media can have for the industry. The results were put together in a very insightful infographic.

Key Points To Take Away

– In 2015, social and video will know the fastest growth in travel advertising

– Tourism professionals largely rely on Facebook to promote their business (84%)

– 45% of marketers in the travel industry already use Twitter lead generation card