Reebok

I had myself a bit of a field trip yesterday, going over to Reebok’s fancy gym on Columbus Avenue in New York to try out their new ZigTech shoes. The name alone implies, well, tech, which would explain my presence there. Bonus: I got to interview former UFC light heavyweight Chuck Liddell. Truly an awesome day. Read More

I had an incredible opportunity to visit the Reebok campus and see what effect the Adidas takeover had on the company and its vision for the future. What they showed me blew my mind. When the Spring ’08 lineup hits stores, you’ll find me first in line somewhere in Manhattan. Two separate lines of running shoes will change your mind about the current state of running shoes and… Read More

I initially thought these were Reebok’s answer to the Nike Tranformers, but sadly I was mistaken. I thought it inappropriate to post these since they have nothing to do with technology or gadgetry, but I know our readers remember and love Voltron. Regardless, just take a moment and imagine what it would be like to have these fly kicks come together and form Voltron Force?! The five… Read More