End of the Cosmetic Surgery Stigma – Why We're Proud to be Pretty

01-10-2015

There was a time when undergoing a cosmetic procedure was something no-one wanted to admit.

Patients would hide under headscarves and big sunglasses, leaving the media to speculate about 'who had had what'. However, the tide is turning, and improving our appearance is no longer something that needs to be treated as a big secret.

In fact, more and more celebrities are opening up about their cosmetic enhancements, and this is leading to more ordinary people seeking out treatment and being proud of their improved looks.

Rapper Iggy Azalea is one such star. She recently revealed she had a boob job and rhinoplasty and loves her new look.

Fellow singer K. Michelle is completely open about the fact her curves aren't au naturel. She's even been filmed having surgery for her VH1 reality show My Life.

2I got my boobs done, I had fat transferred to my butt, I had fat sucked out of my stomach. You know, just normal women things," she says, adding: "I'm not ashamed."

Meanwhile, a whole host of celebrities have gone on record talking about having Botox, from Britney Spears and Pamela Anderson, to Gwyneth Paltrow and Courtney Cox.

As cosmetic surgery becomes more fashionable, it appears that the stigma around it is fast becoming a thing of the past. According to Dr. Kaye, Head Surgeon at Ocean Clinic Marbella, going under the knife is actually something to be proud off these days.

"Looking ones best has become more important than ever," he says. "Many people put a lot of time and effort into their physical appearance, eating healthily, training at the gym, having hair and beauty treatments – cosmetic procedures are just another weapon in the arsenal."

"For some people, being able to have cosmetic surgery is even a status symbol," he continues. "They feel they have worked hard to buy their new boobs or flat tummy and want to show it off."

Dr. Kaye says he see less and less reticence in his patients, with more happy to talk openly about their surgery.

"People are more informed about cosmetic treatments than ever before and often come in knowing exactly what they want. They are not shy about 'trying on' boobs, in fact, they often find it lots of fun!"

"Sometimes we look for patients to use as case studies and we have more and more patients that are delighted with the surgery they've had and are very happy to talk about it."