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A functioning platform is essential for an author to sell books online. However, there are few things in publishing right now as confusing as what an “author platform” actually is. Here we lay out not only what they are, but what they can do and how you can get yours started in 4 easy steps.

Forming a connection with your audience has proven to be the most powerful, and long lasting, method to long term book sales. But to do that, you need to get personal. To put yourself out there. Yes, it can be a bit scary at first — but it’s worth the risk. Click through to see how.

Happy Friday, everyone! Earlier this week you may have heard that I attended the Twitter Academy and learned a fancy new marketing skill. You may also have seen some tweets that looked a bit different coming from me (Marissa) that were retweeted by ThirdScribe. Just like all things that we discuss, share, promote, or offer […]

Accurate analytics is the best way to figure out what is working and what is not. How does guest blogging work for you? What about your email campaigns? Do pictures, buttons, or text links on your website get clicked on the most? Are there stores where people click to but then abandon during the sale process? Here’s how you can set up your analytics to figure all of this out!

If you are an author or publisher, you should be blogging. This piece of advice is said so often, it's practically a cliche. Any book marketing advice site, person, or book all say the same thing: “Blog, blog, email list, blog, bloggetty, blog, blog!” In this post, I provide real, empirical evidence how blogging increases your site traffic.