What is an SEO Content Writing?

We all get attracted if we see or read something that holds our interest. If something interesting is written in parts then we would like to read the complete article. And hereby gets linked to the website hosting that article.

In this manner, such content also inspires trust and conditions the mind of the surfer favorably towards whatever product or service your particular website offers.

There is another angle to the visibility of your site and that is the search engine angle. The above is applicable to the human eyes and mind.

But what about the search engine?

Whenever someone seeks information on the internet, they type a few relevant words (known as keywords) in a search bar of a search engine (for example, Yahoo, Google, Bing, etc).

The search engine searches the Web for you and presents the pertinent websites on the computer screen indexed according to the relevance of the topic. The results are known as Search Engine Result Pages or SERPs.

How does the search engine “find” these websites?

Each search engine has spiders or robotic eyes that match the keywords typed in the search bar with the content on each website on the Net. In order for these robotic “eyes” to “see” your website, you need to make the keyword of your website highly visible.

This is done by adopting certain visibility strategies. Such as

placement of keywords on the website,

the ratio of the total number of keywords available on the website to the total number of words in the text,