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Culture Box,Japan

Dentsu: Hit Products 2014/15, Japan

25 August, 2015

Standing at #4 on our Summer Review Countdown, this Video was first published on January 6, 2015.

Video

By means of annual survey and analysis Dentsu has been chronicling Japan’s 'Hit Products’ - represented by trends and shifts in consumer mindsets - since 1985.

Highlights of Dentsu’s recent online survey - of 1,200 people in Japan aged between 20 and 69 - are featured in this short video, revealing Japan's Top 10 'Hit Products' of 2014, and its ‘Expected’ Top 10 'Hit Products' of 2015.