Microsofties using ‘Binged.it’ URL shortener

A new URL-shortening service called Binged.it has appeared on Twitter. Click to view

Starting to surface on Twitter are tweets from Bing that say they’re coming from a URL-shortening service called Binged.it. It seems Microsoft is preparing a Bing-branded URL shortener like Bit.ly or TinyURL.

“Currently in partnership with Bit.ly, we are using a URL shortener called Binged.it, available to the internal Microsoft network at this time,” a spokesperson said. “We have nothing additional to share at this time.”

I find it hard to imagine Microsoft wouldn’t eventually make the service public. Looks like we might have a Bing-branded URL shortener on our hands soon.