The bloggers for the event got a quick breakfast from BFree, a GF Bakery I wasn’t familiar with before. They’re rolling out to more stores, including Safeway in Northern California. Thumbs up: no added sugar, non-GMO, and free of the top 10 allergens.

The hall is packed with vendors and almost all of them offer samples. All of them offered coupons.

The Expo has everything labeled so you can see at a glance if there are nuts or dairy lurking in the food.