Ad Spotlight: March Madness

The NCAA Division I men’s basketball tournament, appropriately named March Madness, gets the ball rolling on March 14-15, 2017. According to the International Business Times, 2016’s championship game between North Carolina and Villanova clocked in around 22.3 million viewers.

This year, Turner Networks will continue to share NCAA Tournament coverage with CBS, TBS, TNT, and TruTV. A total of 43 games will air on cable channels, including exclusive coverage of the Play-In Round and 24 games in the First Round, as well as coverage all the way through the Regional Finals (Elite 8).

Altice USA (formerly Cablevision) advertising packages for the 2017 NCAA Division I men’s basketball tournament are broken up by zone. Each game airs across TNT, TBS and TruTV. In addition to the 43 spots available, Altice Media Solutions will include 100 added-value spots across applicable networks, excluding News 12, competitive sports networks or top 20 networks.

However, there are zone discount rates available. For instance, if you select two zones, there is a 2% discount; three zones there is a 4% discount; four zones, there is a 6% discount; five zones, there is a 7% discount; six to eight zones, there is an 8% discount.

NCAA Division I men’s basketball tournament rounds, dates, and number of games/spots are as follows:

Round

Dates

# of Spots

# of Games

Play-In (First Four)

3/14 – 3/15

4

4

First Round (Round of 64)

3/16 – 3/17

24

24

Second Round (Round of 32)

3/18 – 3/19

9

9

Regional Semifinals (Sweet Sixteen)

3/23 – 3/24

4

4

Finals (Elite 8)

3/25 – 3/26

2

2

Total:

43

43

Contact us for more information about these available packages at 631-207-1057 or at johnzaher@theprmg.com.

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