Tits In The Pits may sound like a bad late-night cinemax softcore porn, but it's actually the name of a television pilot about the first woman to ever own her own NASCAR team!

Starz may be picking the series, which insiders are describing as a "red state Mad Men".

According to sources, the one-hour original drama "follows the jilted wife of a legendary driver who seeks revenge by courting sponsors from Madison Avenue and building her own NASCAR team from scratch."

Apparently the name isn't just a clever rhyme meant for chuckles either. It alludes to the NASCAR expression,"No tits in the pits!"

Despite the reference, we're still not overly enthused by the title. For anyone who agrees that the title is a bit too sexist for a show that wants viewers to take the female leads seriously, the good news is it's only tentative!