BEST TVNZTA's Hello
is the pick of the bunch this week. I really didn't want it to be this
one. It being from New Zealand. But Clemenger has again found a fresh
approach to road safety. This time for mobile phones. Anyone who
has been watching the work they've done for road safety over the years
will know that the work they do works. It gets into the vernacular. Into
behaviour. It becomes famous, not just in ad circles but with the
public. And this dumb simple replicable behaviour will be repeated again
and again in real cars, with real friends, solving a real problem. READ MORE...

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