Love Under Design

Client: Takuma S.a.s. [Categories: Logo]

The founders of LUD are two activist girls who are very attentive to what is happening in the world of eroticism, and at the same time they are very demanding in what concerns ecology and sustainable development.
“An Ecosexual ReLoveLution” is the payoff of LoveUnderDesign, a young company of online sale of ecological design-sextoys and organic products, as well as books and objects with a common denominator: beauty, to bring forth a nicely-sustainable revolution.
Here the website: www.loveunderdesign.com.

The logo was designed with an essential rule: the prohibition of images linked to the exploitation of the female body and vulgarity.
This led to this solution, in order to communicate the key concepts of LoveUnderDesign, carefully avoiding triviality.
Even if the package arrives in the mailbox anonymously, the identity is still very important!