FROM THE EDITOR
Susan Goldberg, Editor in Chief
PHOTOS: iSTOCK/GETTY IMAGES PLUS (PHONES)
Nat Geo to Go
The Future of Storytelling
Recently National Geographic was honored in a
way that encapsulates what it means to reinvent a
brand founded in 1888 during the most disruptive,
energizing, difficult, exciting, and transformative
time ever in media.
At the 2015 National Magazine Awards, the pre-
mier honors in magazine journalism, we won the
top prizes for photography and our tablet edition.
I share this not to brag about our tremendously
talented staff, but because these accolades reflect
how our iconic yellow border is framing platforms
both new and traditional in this, our 128th year.
National Geographic and visual storytelling
have been inseparable; our pictures touch hearts,
raise awareness of urgent issues, and take people
on journeys to places they will never go. The power
of images to inspire, reveal, transport, and engage
transcends language. This is something generations
of readers have instinctively understood. From
this perspective, the photography award—though
difficult to attain against gifted competitors—isn’t
too surprising.
The prize for the best tablet edition, however,
is another matter. It illustrates the direction of
our future storytelling.
These days readers can have a National Geograph-
ic experience wherever and whenever they want one.
That’s why, in addition to the print magazine, we
have focused on digital products: our tablet; our
recently retooled website, nationalgeographic.com;
our Nat Geo View app; and a new partnership to
allow mobile Facebook readers to share everything
from a photo, map, or video within a story to the
entire story itself. We’re all over social media, where,
in addition to Facebook, we’re leaders on Instagram,
Twitter, and Snapchat, to name a few.
It’s all part of our passion to explore, innovate,
and live up to our motto: “ We believe in the power
of science, exploration, and storytelling to change
the world.”
That’s our commitment today and for years to
come. Join us—on whatever platform you choose
to take on the journey.
Use your
smartphone
to get a daily
dose of
National
Geographic
via our Nat
Geo View app,
our website,
and Snapchat.
Nat Geo View
National Geographic on Snapchat
nationalgeographic.com