Introduction Social Media Marketing For Dummies

You will find Many social media management programs, however, one stands out among the audience more and more each year — Agorapulse. I’ve used Agorapulse for Social Media Management for a few years now, and I love it. In this post I discuss 12 Reasons Why I love Agorapulse for Social Media Management and you will too. Social Media Marketing For Dummies

There Are Lots of social media management tools that Deserve a mention here. I’ve used many of these including Hootsuite, Sprout Social, and Buffer.

I will not go in their features . They are Solid choices.

But I changed to Agorapulse a Couple of Years ago It and Today has been my No 1 choice to social media direction since that time. You can read about a number of the attribute comparisons between Agorapulse along with other programs .

But for the purposes of This post, I wish to focus on Agorapulse so you can consider it.

It could literally be the main tool in Your arsenal! Agorapulse is sort of like a Swiss Army knife of social media management.

Only, it doesn’t have a lot of features That you never use, which makes you think”what is that used for?” . It’s practical, no-fluff and super easy to use.

Dare I say, it is even fun (but we will get to this ). Let us take a peek why I love Agorapulse for social media management!

12 Reasons Agorapulse Kick Ass For Social Media Direction

Oh and Before I begin… I should mention that I do not always use EVERY single function in precisely the exact same moment. I do use a couple of different tools for some functions. However, I love that Agorapulse includes a suite of features that really do cover most of your social media advertising requirements.

In fact Have been gradually moving lots of the features I use on other programs over to Agorapulse. It’s difficult not to want to stay”in” this instrument since it is so user-friendly and enjoyable to use. I also have taken on a new ambassador role with Agorapulse considering writing this article. The post was updated but my genuine love for this particular tool and the fact that I can not do without it in my toolbox has not changed.

The Agorapulse Staff And Team

Let’s start here. Because without this, the Remainder of the things that I love about Agorapulse imply nothing.

Customer service is at the core of company at Agorapulse. If their clients are happy and utilizing their instrument in the finest possible way, (and they receive results), then everything falls right into place. Their staff focuses more.

Agorapulse also stinks To customers about what works, what needs improving and what they can build next. So, you are not just a client but a part of a business. In reality, lots of the present features that I am about to speak about came from customer recommendations and feedback.

Caring about customers Is Agorapulse has taken up the rankings as one of the social media management tools with the top reviews and customer satisfaction. Social Media Marketing For Dummies

Feature Overview

I’ve all summarized 12 reasons why I love Agorapulse Below, but let’s begin with a video summary of the recent (awesome) update — then I’ll break down the critical capabilities. There is a lot to enjoy.

Impressive, right? Let us jump in and take a Closer look at the qualities of Agorapulse.

Easy Publishing And Scheduling

Now that we have covered off to the all-important Function of engagement (that is why I adore Agorapulse the most), let us take a peek at posting and scheduling.

Just as a publishing Tool goes, Agorapulse is among the easiest I have used. It’s a cinch to post to Twitter, LinkedIn, Facebook and Instagram (plus they have the newest auto-posting function for Instagram as an official Instagram Partner).

You can customise the posts to suit each platform. I most likely don’t even need to go into detail about this , as it intuitive to use. You, (like me) need to have the ability to work out how to program a simple article, easily and without instruction.

Scheduling is easy with Agorapulse! I can.

Publish immediately

Queue my post (more of this later)

Schedule the article later on for time and a particular date.

It’s also easy to schedule the article to Go out on different platforms, on various times, while being optimized for those platforms (changing the text or image size).

1 feature I particularly like is the capability to Kind”@” and the name of the consumer and Agorapulse will bring up the possible account you are able to pick from on Twitter and Facebook. See how Agorapulse suggests extra accounts when I begin entering their business name.

This helps you to label pages and profiles quickly And saves you time looking for the perfect people to include.

You could also schedule readily to LinkedIn.

Easily publish to LinkedIn with Agorapulse

We will get to Instagram at a minute, but for today, Please be aware that publishing your content and scheduling beforehand on Agorapulse is simple! And as I said, you can also currently auto-post into Instagram using Agorapulse since they are an official partner and have access to that new attribute via Instagram’s API.

Oh and they have a pretty calendar opinion So you are able to see all of your posts ready to go across the platforms.

And it is colour coded for folks like me That additional level of visual organisation. Winning!

Inbox Zero

There’s nothing better than seeing this.

This is what I see on a regular basis with Agorapulse.

Unlike a few other social media management applications, Agorapulse mentions and has just 1 column for me to react to notifications.

To me, that’s”one task” to complete each day. And it is really almost enjoyable to clear out my inbox.

It is focused, it’s simple and it is simple to Use, and that means you won’t miss a mention!

Dashboard includes.

Your accounts on Twitter, Facebook, LinkedIn, and Instagram.

Your inbox (where all the posts you will need to review or respond to are available ). Your inbox things are emphasized To Review for each stage as items.

Tabs for Fans, Publishing, Listening and Followers, and Reports.

An area for engagement in which you respond and engage via retweets likes or responses.

You can also click on a user’s profile to expand it. You will then see all of the info you need — right within Agorapulse (including any prior interactions).

Expand a user profile to see your history!

Just one click and you can see if you have a History with the conversations and the user you have had before. As a consequence, that you can provide the ideal people the right care at the moment.

Let’s break this down a bit more…

I can see how many cites and DMs I have Inside my inbox. When I am looking at this tweet from Ravi, I will see how many tweets I must review and I will review or react to his tweet. It is the exact same for social channels — your engagement all is in 1 area.

Never skip a mention on your inbox!

I know, I know, my inbox Is not empty in this screenshot. But it will be when I’ve finished writing this article! I do not always get to inbox zero daily however I get there often enough to LOVE that”Congratulations” screen!

It’s easy to inspect all your own references. You can Filter by cite or message type as follows.

Then simply review the posts you have responded to or dealt with. It is marked as reviewed once you reply to a specific post.

Or you click on a place to critique it without replying.

In the example from Nicky, I could select To answer (or reply from DM), examine the article, assign it for someone else (more of that later), retweet it or”just like” the post — all from within the exact same dashboard area on Agorapulse.

Choose how the mention will participate or procedure or message.

If I switch to Instagram, for example, it’s similar. I am able to see my recent engagement all, I will expand on posts or see info. I may even follow and unfollow. Social Media Marketing For Dummies

Switch between accounts and platforms to Keep up with participation!

Being able to see your comments ALL are handy on In which you generally can see the last 50 mentions on your own feed. It’s impossible to keep up with mentions, if you have a high number of followers. Agorapulse changes that which is enormous for brands and influencers.

Excited? You can participate with All your Mentions if you are getting to them.

And of course, I can also engage by Switching to Facebook.

Note. You’re able to engage on Facebook, Twitter, Instagram and YouTube although not LinkedIn at this point (you can just publish to LinkedIn.

Agorapulse retains my engagement in one place all.

Ahhhh, exhale and pour yourself a glass of wine!

Get To Know Your Best Advocates

When it comes to social media it’s not about Collecting followers. It’s about participating with them.

Like I shared previously, Agorapulse enables me to Easily monitor and participate with my best advocates using the”Fans and Followers” feature. From within your Twitter accounts, you click “Fans and Followers” and then filter your search under”All”,”Favorites” or”Top” users according to below.

In this scenario I hunted on my top 100 users under “TOP”.

With favorites you can add profiles and a star to “favorite” people that you would like to follow closely in Agorapulse. In this manner, you have their posts easily accessible in their very own thread! Now it’s easy to engage together and retweet their content!

You see rankings for the following in only About every profile perspective on Agorapulse.

Engaged — the individual has mentioned you (directly, or via an answer to a conversation) or delivered you a DM.

Ambassador — this individual has retweeted you or posted links to your site.

Influencer — this person is frequently retweeted (over 20 times throughout the last 30 days).

In the case of Nicky, She’s all 3 with respect to my @sociallysorted Twitter accounts. Nicky is someone I ought to be participating with (and I do!) .

On Facebook, this Function shows you who’s said your webpage, and the number of times they have enjoyed and commented or delivered a message, in addition to their last interaction with you. You can also prohibit them from the page from inside Agorapulse, but I hope that happens rarely!

On Instagram you Will see who has left comments in your post, their complete followers/followed counts and you are able to trace or unfollow from inside Agorapulse.

You are given a clear image of who by these fundamental metrics Follows you, boosts you and participates with you the maximum.

Set up custom classes of followers inside Agorapulse’s dashboard

Search on all their interactions

Search on their messages, and

Add private notes.

When You’ve Got All This info you can use It to take part in communication with those people — surprise and pleasure them maybe reach out to them to thank them! Social Media Marketing For Dummies

Advanced Tracking, Reviews And search

Think of Agorapulse as your personal Private investigator that is Private. You can use the Tracking work on Instagram to.

Play hashtag searches.

Perform location searches.

What is so great? It opens up a whole new World of chance for locating (and joining) conversations around any topic you like (like your brand).

The Capacity for businesses is enormous Particularly tourism.

When it comes To reports, Agorapulse actually excels. With one click you can make a report that’s not difficult to decipher and easy to create. Ideal for showing clients!

Agorapulse Reports help your to break Audience sense.

The reports can help you locate a range Information including.

Your best performing content (ie posts, tweets etc) based on engagement and reach

Development metrics over time. Agorapulse provides you a reading re whether a metric is increasing or decreasing over a time and automatically compares metrics.

Community management statistics like reaction time and response speed

Benchmarking your Facebook Page against opponents

Your material is analysed and Presented in report form. You may download it as a csv file to reveal it to the people/clients/team that needs to see the most.

For social media managers and agencies this is Huge, as it allows you to provide easy-to-read data.

It is also possible to have a peek!

Nearly everybody I know who uses Agorapulse to get Social media direction raves about the reports. They are pretty particular;o-RRB-

Moderation On Autopilot — Say Goodbye To Spam!

This function is similar to Heaven to me. Agorapulse describes it as being in a position to”tag, bookmark, hide, delete or delegate content… while you sleep”. using Moderation Rules, all.

In which the, I like this function on Twitter Auto-thankyous, Auto-engagements and Auto-DMs push me bat-shizz mad.

With Agorapulse I will deal with them in two Ways.

Therefore that I don’t see most of them at the first 17, I will filter my DMs. This is where the magic occurs. You can set up filters to weed out”most” of the bad DMs. Not all (sigh) but most.

I will then filter my feed by DMs or Mentions. I go to DMs and clear them out. To be honest I get numerous DMs that are spam nowadays, it is hard not to miss the excellent ones. Automobile DMs have made DMs useless to me, which is a true shame.

Filtering and moderation functions for all accounts Types but I mostly use it for Twitter to”mark as reviewed” all of the Auto DMs that come through saying”thanks for after”.

It filters out The auto-DMs, and yes I’m sad that it grabs some actual ones also, but you’ve got to pick your battles!

And the moderation rules are not just about spam. You can use them in many ways to

Filter content out to be reacted to. Maybe you want to have all of the posts featuring a hashtag to be tagged in a way — so you’re able to respond to them.

Filter those people that are SUPER engaged out and post all of the time that you don’t need to observe every Tweet in Agorapulse — only repond to them occasionally or in Twitter.

So it is possible to categorize create custom tags such as remarks and tweets and search on these!

Create custom searches for keywords that you want to track

If you have one of those”large” amount accounts (greatest for small agencies) you can have posts assigned to a team member (see 11 below).

Basically the moderation purpose is another Bonus motive to consider Agorapulse for social media direction.

A Killer Mobile App

If you are about and out And you will need to clear your inbox, the more Agorapulse app is.

It’s accessible on it’s and iOS and Android super slick to use. I often prefer to use the app vs background computer to process my inbox as it’s really easy to review and procedure messages and mentions. Social Media Marketing For Dummies

Evergreen Content

Agorapulse’s lineup feature allows you to publish Your content on a replicated, evergreen basis utilizing smart categories — much like the way by which Meet Edgar allows you to set articles to be scheduled at particular times of day based on particular categories. I use it to Twitter and Facebook.

If you are currently using a tool and Need to Reduce costs, then consider Agorapulse’s evergreen content attribute instead (and you get the bonus of all the other Agorapulse features).

Here are a few things to know about using Agorapulse for content that is repeated.

Setting Up Your Queue Categories Is Super Easy.

With Agorapulse it simple to set up and name Your queue catogories, and insert your program to get articles to be printed on. Then of adding content, the process is extremely intuitive. As you can see, it is a slick dashboard (the consumer experience is amazing ).

Firstly, put your articles up and You Have to name Classes (all colour-coded and ready for action!) .

Setting up your classes is easy… and color-coded!

All you have to, When You’ve set up your classes Do is add instances to the program.

Then I Want to include awesome content to each of the category queues!

Easily Preview Content For Each Social Network.

Agorapulse provides You a handy visual/image preview of the post, to explain to you how it’ll look on the newsfeed of the platform.

Choose to Schedule your posts to a time slot, or include every article to the Queue of your selection. As you’ve already set up your queue in Step one, this component is simple. Your Queue, full of posts (and prepared to go) will look something like this.

Once a post is published, it will return to the Bottom of this queue, waiting to be queued again.

Aside from using the operate for repeated Content, you can choose to .

Add a post to the schedule as usual or

Repeat your article a specific number of times (when you do this you will place the minimum amount of days between repetitions of this post). Be aware you could do this to get Facebook but you need to know about the Twitter rules against duplicate content — see below.

You May Pause The Queue (Instantly, And At Any Time).

I Really like That Agorapulse has added a pause button. If there is a disaster or it’s not great time to post, it is easy to pause the queue with a single click.

Perhaps you need to pause a seasonal queue of articles At Christmas… it’s easy with the pause button!

Meet it was something and Edgar includes a pause button That I really wanted to see that I opted to replace it with. I requested Agorapulse to add one and they did (they always listen — never be reluctant to mention suggestions or give opinions!) .

Utilize The Queue Function To Announce Facebook Lives

The queue function could be for announcing handy Events like a Facebook Live (should you hold them on a weekly or regular basis). Share your articles that needs to go out at a specific time of the week in a queue. I would recommend a bit varies the articles to keep the content fresh and more eye-catching.

This works with Twitter but with for Facebook we Need to check at a few”changes” into Twitter’s terms of usage…. Social Media Marketing For Dummies

Twitter And Agorapulse

Twitter posted about new Guidelines or”rules” for repeated or replicate content in February 2018. You may read about it here.

The rules Aren’t Fresh as discussed by Agorapulse’s CEO Emeric Ernoult. It is just that they’re making a larger point of saying they will be enforced by them.

Basically this imply that we can no more Simultaneously post content that is identical or similar to multiple accounts. This also applies to replicate content.

Let us take a look Twitter with Agorapulse whilst complying with all the principles, so the rules are complied with by you once you draft a picture like this one to post to Twitter.

Notice You Could choose to queue or schedule Your article to Twitter. Here’s where we have to consider the rules of Twitter and comply with them. You can do this a couple ways with Agorapulse.

If you look At the image above, you will realize that Agorapulse blocks my ability to place replicate content. The tool recognises that I’m submitting to Twitter! This helps ensure that Twitter’s guidelines are adhered to by me.

Content Demo Tips

Here is how I use Agorapulse to save me loads of Time and remain out of Twitter Jail. Together with Agorapulse, you have two choices for replicating a link.

It is possible to choose to Schedule your post once (or more than once in the event that you vary it). Just put in your article, to do this, then choose the time and date you want it to head out at. If it’ll be printed more than once, you will need to edit the repeated or replicate tweets so that they’re not”replicate” content. A lot of this is under.

You can choose to Queue your article once or more than once with variants. Agorapulse recommends this. When you’re queueing content for Twitter, be certain you don’t select the option to”re-queue multiple occasions.” This is where you would end up in violation of the rules of Twitter, although you can use this attribute for other platforms. When I decide to do it this way, I make sure it’s a special post, then add it on the top or bottom of the queue (ie I choose”queue alongside” or”queue last”).

I also utilize Advanced Scheduling to Write 1 tweet, set that tweet to replicate a specific number of times. Below, I have set it to article than every 7 Days, as well as 6 repeats. Just don’t forget to edit the repeats!

Once I program that the 6 x repeats, then I could see Those posts in my schedule. I would go straight in and change them to emojis text, pictures or hashtags. Do this immediately — do not do it or you will forget.

Note. It is When you edit your articles, if the link stays the same, Okay. It’s the text that you have to change each time.

I had been utilizing Advanced Scheduling in this manner For a little while now to post new content well ahead of the new”principles” have been announced. I like to mix this up and it is better for involvement.

Don’t forget Bulk Upload! Agorapulse also permits you to bulk upload up to some 100 pieces of content simultaneously using a pre-populated CSV file. Including your photos and also can include articles! You might also use this save hours and to curate content!

What is Coming For Queued Content?

The staff at Agorapulse is currently working on a Tool to produce the variations of tweets easier for us, so we can still get out content and play fine with Twitter. This will be new functionality that will enable us to replicate our tweet variants all in the one interface. I’m looking forward to it. I’m sure it will be a timesaver! Social Media Marketing For Dummies

Team Communication and Delegation

As Simple as Agorapulse is to use, you Do not have to do all the checking and involvement yourself… It’s a fantasy for delegation.

If you are a member of Agorapulse’s Large level Accounts (starting at $199 per month), then you can update to team approval whereby you are able to assign tasks and accept messages around multiple team members.

This is very good for customer support brilliance.

This attribute is a good if you are a team that is growing One to upgrade to.

Oh and guess what? Comments and teamwork happens in Real time. If Joe and Jess are online at the same time working on precisely the account, there will not be double-up. You can see exactly what your staff is doing in real time.

Posting To Instagram

Agorapulse is A Instagram spouse. This also suggests that they are one of the very first tools to get entry to the API to allow of Instagram!

If you have one of the business accounts with Agorapulse you can into Instagram. This means that you can now organize your articles beforehand and click on when you’re ready OR you can to post in your telephone auto post.

Make sure that you don’t forget to participate You autopost….posting is merely a part of the process. You have to follow up on replies and comments.

I Think That Agorapulse is the instrument which Provides both scheduling and auto-scheduling to Instagram in addition to reporting and monitoring… so it’s a win-win-win if you’ve got a company account. Most Instagram tools that provide you reports are a fee!

All you need To do is.

Download the Agorapulse program and hook up your Instagram account.

On Your app or background computer, schedule your Instagram article (add picture and caption) then program the time and date that you want to print it. You may opt to switch on Auto-scheduling or you can use the app to link through to Instagram and post the image.

If you post will receive a notification through your app when it is time. Simply click”Publish” and you’ll be changed through to the Instagram program.

Article as you would normally on Instagram. Your copy/description will be copied and you want to glue it to the Instagram program. Check you’re ready to go and you have hashtags added as necessary!

Again, I am super impressed that Agorapulse has Added yet another feature that would normally require us to use a tool and the new auto-post attribute makes it even better. Bringing these tools saves time AND money and is an integral reason why I love Agorapulse for Social Media Management.

Responding To Advertisement Remarks

Here’s where we get to Some attributes that are for the level of membership on Agorapulse.

The capability to respond to ad comments Starts at Medium Level of Membership (beginning at $99 a month)

Keeping up with comments on ads is hard for Facebook and Instagram ads. Agorapulse pulls in the advertisement comments and lets you view them and participate with them readily.

If you run ads and know what it is like to keep up With the remarks (including the spam), then you’ll know that this function is bliss for advertising managers and webpage admins. Bliss. Social Media Marketing For Dummies

Bonus Free Tools

You can also take Advantage of these tools on their website.

A Facebook Page Barometer — to determine how well your lover fares and also to test your own engagement.

A Twitter Analytics Report Card — to compare multiple twitter accounts, see how you perform against the competition and measure your Twitter functionality, right now

Cost

If you want one Reason to check out Agorapulse then here it is.

It is affordable.

They have some of the best pricing of some of the Social media management applications.

Prices begin at $49 per Month for small/solo companies with increasing prices for enterprise, large and medium businesses. You can find out more about pricing here.

Summary

I have A hunch that as soon as you check out Agorapulse for social media direction, try A number of their tools and take the free trial for a spin, you will be hooked as I am.