2008 Crystal Egg Award winners announced

The 2008 Crystal Egg Awards have been announced.

The awards program, sponsored
by the U.S. Poultry & Egg Association, is designed to recognise excellence in
the production and distribution of marketing materials designed
to promote an exhibitor's participation in the 2008 International Poultry Expo /
International Feed Expo.

The entries were judged by marketing specialists outside the association.
â€œThe quality of entries we received this year truly raised the bar for future
Crystal Egg competitions,â€ said Percy Brown, USPOULTRY communications specialist
and competition coordinator. â€œAll of the entries were incredibly polished, and
made the judging process very difficult.â€

The award is based on overall effectiveness, which includes design,
communications content, and achievement of predetermined sales or marketing
goals. Crystal Egg statues will be presented to the winners; honourable mentions
will receive a plaque presented at the 2009 International Poultry Expo /
International Feed Expo. Recipients will also be recognised in Expo Flash,
promotional materials produced by the association, and on the International
Poultry Expo website.