You’ve seen the logo everywhere – The Under Armour UA insignia means quality, performance and cutting edge technology has gone into every piece of athletic wear and accessory. Everyone, from professional athletes to weekend warriors, count on their extensive line of clothing to stay warm, keep cool, feel comfortable.

Under Armour was founded in 1996 by former University of Maryland football player Kevin Plank, who understood the concept of “apparel as gear”, and saw the opportunity and need for such garments for the pro athlete. The plan was to make a t-shirt like no other the world had seen – one that provided the right combination of compression and wicking performance, with the ability to regulate body temp, with the end result being enhanced performance, on the field or in the gym.

The cornerstone of the Under Armour line is their Under Armour HeatGear® T-shirt, engineered with moisture-wicking fibers. It was the original piece and continues to be the epitome of what UA is all about. But the tee is just the beginning. HeatGear® technology can be found in tops, tights, shorts, sports bras… whatever you want to wear when you are looking to perform at your very best.

But, we don’t only play when it’s hot out. With that in mind, the next UA development was the introduction of ColdGear® fabric, designed to keep athletes warm and dry in colder conditions. Check out jackets, vests, fleece, tights, leggings and accessories, all designed to optimize performance when the thermometer takes a dip.

And, for shoulder seasons, or in climates between extremes, there’s AllSeasonGear®, with hoodies, jackets and tops offering just the right amount of warmth without restricting activity. Perfect for early morning runs when there’s still a nip in the air.

Performance is one thing, but we want to look good too! With patterns and colors to suit everyone’s taste and style, you’ll want to wear your UA gear all day, every day, and not just for your most rigorous workouts. So go ahead! Show your UA pride.

Be assured that the professional, amateur and Olympic athletes that you see wearing Under Armour garments are wearing them because they work, and because they demand nothing less than the best to give them the competitive edge.

You can feel good about purchasing Under Armour garments. They take a strong stance in favor of fair labor, and against forced labor and child labor, and demand that their suppliers and subcontractors follow suit. Buying Under Armour garments means you are supporting fair labor at home and abroad.

Today, Under Armour offers a diverse product line for everyone in the family… even the kids. The technology is advanced, but the idea is simple; wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes. By keeping athletes cool, dry light and comfortable, Under Armour facilitates athletic excellence.

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