Agency News / Experiential / March 19, 2018

Helping Customers Find The 9 with Samsung and O2

Celebrating the launch of the new Samsung Galaxy S9/S9+ device, we gave customers that little bit of extra magic in-store on Friday, supporting Samsung and O2 across 35 stores.

Throughout the week, customers were able to collect their phones prior to the official launch, receiving a goodie bag of treats and gifts for their loyalty.

On Friday, launch day, we deployed a demonstration area to show customers how to get the most out of the highly-rated camera on their new handset. A prize wall for customers collecting their new devices generated interest through exclusivity. Living statues helped showcase the device’s slow-mo camera. Illusionists wowed and entertained whilst mocktail bars served topical purple drinks to customers.

Debbie was the Senior Project Manager for the activity: “This has been a really exciting project to work on. I loved seeing all the ideas brought to life and experiencing the customer and store reactions to every touchpoint within the activity.

I’m looking forward to receiving footfall and sales figures – as well as the results of a survey that was sent out to the stores to share their thoughts on the activity.”