Here was another fun one on the bandwagon effect and other social media behaviors. It's now become fashionable displaying Twitter comments on TV. For me, for many of us, it was about extending conversations from blogs, touching base on topics, exchanging resources -- a public collaboration.

Twitter wasn't the top place to run a marketing campaign. It was the shortest way to connect with the people who were tuned in.

The blog didn't go away

It was always one and the other, just like for many it is several screens at once, each performing a different function in various environments and contexts -- the laptop for work, the tablet for video and magazine / book reading, and the smartphone for "right here", "right now" kind of actions.

And even as I have been writing shorter posts than I used to, the archives are filled with content still relevant today (whenever someone discovers it through search, I see the surge in traffic). Here's an example of how I used the content in the archives to be relevant during a Twitter exchange.

Even as blogs in general are evolving, I still feel there are many reasons to blog. I tweeted those this morning -- let's see which ones resonated.

Why have a blog?

Reason 1 -- never a prophet in your own company/agency/town, etc. it helps you spread ideas

Reason 2 -- commitment to your thinking, showing up regularly and putting POVs together as you intended them

Reason 3 -- focus development, because eventually you will need to stand for something

Reason 4 -- documenting experiences, ability to point to a post you wrote 4 years ago when the idea becomes popular

Reason 5 -- learn to be proactive and to look at problems through different lenses through conversation

Reason 6 -- change your stance from "some time" to now

The times are a little off in these screen shots -- somehow my account was set at Central Time. I'm on EST. Fixed now.

I didn't pay attention to scientifically proven times to tweet, and no strategy to pre-announce the tweets was in place, it was just spur of the moment. Integrating content across media still makes sense to me. As it does learning and evolving form and utility.