Amazon Penetrates into the IoT Market to Develop a New Class of Applications

FREMONT, CA: Like Cisco, IBM, Microsoft and Salesforce, Amazon has also entered into the IoT market with its own Amazon Web Services (AWS) Internet of Things (IoT) platform.

AWS IoT is a managed cloud platform, which supports billions of devices and trillions of messages and can process and route those messages to AWS endpoints and to other devices reliably and securely. It also supports HTTP and MQTT- a communication protocol.

The new platform, which has been launched in beta, is crafted to let IoT devices- ranging from cars and turbines to sensor grids and light bulbs- connect to the AWS cloud as well as a managed cloud service to aid with processing the data, reports Scott Bicheno for Businesscloudnews.com. It enables companies to store, process, analyze and act on the mountains of data generated by connected devices.

“World-leading organizations like Philips, NASA JPL and Sonos already use AWS services to support the back-end of their IoT applications. Now, AWS IoT enables a whole ecosystem of manufacturers, service providers and application developers to easily connect their products to the cloud at scale, take action on the data they collect and create a new class of applications that interact with the physical world,” says Marco Argenti, VP, Mobile and IoT, AWS.

Moreover, AWS IoT builds a virtual version of each device in the cloud so it can be interacted with even in times of irregular connectivity. It is fully integrated with AWS Identity and Access Management and lets users set and manage granular permissions for individual devices or fleets of devices. It also makes it easy to use other Amazon services, like Lambda, Kinesis, Amazon S3, Machine Learning and Amazon DynamoDB for powerful IoT applications.