Instagram Shoppable Posts Support Bigcommerce Retail Marketers

Bigcommerce, one of the world’s most popular e-commerce platforms, announced today that US businesses, which make use of Bigcommerce now have the right to access Instagram shoppable posts. This is among the most recent steps in the steady rollout of the new Instagram features they started testing in November last year.

Traders using Instagram shoppable posts can also access analytics from the photo-sharing service. The analytics include how many people clicked through to the product page and how many people viewed the product information. Bigcommerce, the e-commerce platform says it currently serves around 50,000 small to medium-sized business, about 2,000 mid-market sized companies and around 25+ Fortune 1000 companies.

As merchants can now use clickable links in the post captions, shoppable tags are a fast way for e-commerce traders to get Instagram users to their retail stores. Before the launch of the shoppable posts feature, e-commerce traders used services such as Like2Buy by Curalate to hyperlink the Instagram posts and their online outlets. Collaboration like the one between Instagram and Bigcommerce (and other trading platforms) pressurizes third-party services by allowing brands to manage everything from a single platform.

The social media platform, with around 800 million active users (monthly), started testing shoppable tags in November last year, making it accessible to 20 US-based local brands, including Warby Parker, JackThreads and Kate Spade. In place of taking a share of the amount of purchase, Instagram monetizes the feature by allowing business accounts to pay to display shoppable photographs in the feeds of users who do not follow them.

Last week, the company announced it currently has two million advertisers, which is double the number of advertisers in March. Instagram’s shoppable tags can offer additional incentives for the business to pay money on sponsored posts. This also means people spend more time on Instagram, as they do not have to leave the mobile app to look at the product information or visit the product page in the online store.

This feature is helpful if the business page has a better network over Instagram. You can grow your Instagram and increase your followers, which in turn will assist you in growing your business.

Facebook, which owns Instagram, has not revealed how much money the photo-sharing mobile app makes from advertising. Analysts however, expect this feature to generate considerable revenue. The accomplishment of the addition of Instagram advertising is sufficient to justify Facebook’s $1 billion payment to acquire Instagram in 2012, although it made zero revenue at that point of time.

The amalgamation of Bigcommerce with Instagram is presently only available to US-based traders running an active Facebook Store and selling in US-currency, because of the requirements of Instagram.

Shruti Gupta is a writer and digital marketing consultant at Rankmebest.com. She has a passion for technology, startups and other business topics. She lives and breathes digital marketing, and has contributed to a number of famous websites. Her aim is to spread her thought-provoking ideas to all generations.