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Clash of the Titans: When Big Data Met Big Creativity

Monday, 29 September at 3:00 PM
The Adara Stage at Hard Rock

In this session...

What happens when Big Data and creative instinct collide? Are the insights from Big Data helping creatives develop more effective work? Or is data stifling the creative process, smothering surprising and brave ideas?
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Chuck Porter,Crispin Porter + Bogusky,John Hegarty,Bartle Bogle Hegarty, and Tham Khai Meng,Ogilvy & Mather consider the growing influence of Big Data in creative departments and whether it’s a positive development. How can creatives make the most of the swathe of deep information now available, and when should they challenge it? What happens when the very best creative instincts contradict all that data? And where should the balance of power lie?

Come and hear three of the world’s most influential advertising figures debate one of the most controversial topics preoccupying the world’s most creative agencies.View Less

Presented with

Speakers

Claire Beale
Editor-in-chief
Campaign

Sir John Hegarty
Founder
Bartle Bogle Hegarty

Tham Khai Meng
Worldwide Chief Creative Officer
Ogilvy & Mather

Chuck Porter
Chairman & Co-founder
CP+B

Event Details

Event Type Seminar

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