ASMI Annual Conference 2013

The 2013 ASMI Conference, Self Care: Driving a Consumer-Centric
Future, gathered together a formidable array of local and
international speakers from the consumer healthcare industry,
government, healthcare professionals and academia to share
successes, challenges and trends facing our industry now and in the
near future.

Program

ABC News Breakfast presenter Virginia Trioli, one of Australia's best-known
journalists, was the Master of Ceremonies at the ASMI 2013
Conference, which exploree the theme: "Self Care: Driving a
Consumer-Centric Future".

The Conference Dinner included the presentation of the 2013 ASMI
Diamond Awards. We literally rolled out the red carpet for the
winners and adding some pizazz to jazz up this exciting event and
to ensure the winners, Shined at the Awards Dinner that outshines
all others.

Photos

Please click on the links below to see a collage of the
conference day and Diamond Awards.

Sponsors and Exhibitors

A BIG ASMI thank you to all our sponsors and exhibitors.
Click on image to learn more about the sponsors and exhibitors.

Thank you to our Sponsors

Thank you to our Exhibitors

Speaker Biographies

Associate Professor Lesley Braun

Associate Professor of Integrative Medicine within the
National Institute of Complementary Medicine (University of Western
Sydney) Senior Academic, Department of Medicine, Monash
University Research Pharmacist, Alfred Hospital,
Melbourne

Lesley Braun is an Associate Professor of Integrative Medicine
within the National Institute of Complementary Medicine (University
of Western Sydney), senior academic at the Department of Medicine
(Monash University), adjunct Senior Research Fellow within the
Monash/Alfred Psychiatric Research centre and a research pharmacist
at The Alfred Hospital in Melbourne. She is a member of numerous
committees/boards and councils: the Australian Therapeutic Goods
Advisory Council (ATGAC) which provides broad strategic advice to
the TGA, Advisory Committee on Complementary Medicines (ACCM), the
informal working party for complementary medicine regulation reform
(TGA), Executive committee for the Complementary and Integrative
Medicine interest group for the Clinical Oncological Society of
Australia (COSA), Advisory Committee for the Australasian
Integrative Medicine Association (AIMA), past Vice President of the
National Herbalists Association of Australia.

Karen is the Chair for the Consumer Health Forum (CHF). Karen is
a former Chairperson of the Health Consumers' Council of WA and has
participated as a consumer representative on over eighteen
committees and consumer working groups. Karen has been nominated by
CHF to high level committees such as the Prostheses and Devices
Committee and the National Health Priority Areas Council. She has
contributed to CHF policy work and is also the Chair of the CHF MBS
Quality Framework Project Reference Group.

Natalie Gauld is highly involved with switch. She was a member
of the NZ Medicines Classification Committee from 2004-2009, and
has subsequently driven NZ switches including the award-winning
first-in-world switch of trimethoprim.

Natalie has just completed her PhD examining barriers and
enablers to reclassification in nine countries, including
Australia. A pharmacist by background, Natalie has worked in
community pharmacy, industry, research and education. She is
currently working on reclassifications and examining management of
urinary tract infections before and after trimethoprim was
reclassified.

Professor Scott Koslow researches advertising creativity and
strategy, and also consumer behavior and marketing research
methods. Scott received his PhD from the University of
Southern California and he has taught at the University of Texas,
the University of Michigan and most recently at the University of
Waikato. Scott also has consulted widely for firms like
Toyota, General Motors, Nielsen, K-Mart, and major organisations in
the electricity supply industry and food marketing area.

Deon Schoombie began his career working in various
clinical settings from accident and emergency and general practise
to psychiatric units in South Africa and London. Across a variety
of career directions he has moved through the realms of Traditional
Chinese Medicine, became a pharmaceuticals consumer advertising
watch dog, reviewed major advertising controls and then finally
re-joined the Australian Self Medication Industry team as
Scientific Director. Now, as ASMI Executive director, Deon is a
strong advocate of self-care and supports the greater personal
responsibility in maintaining health and wellbeing.

Leigh Shaw is Head of the Shopper Practice for Nielsen
Australia. Prior to this she had a 12 year career with
Procter & Gamble across marketing, sales and insights in
Europe, Asia and more recently Australia.

Leigh has 14 years' experience uncovering and actioning shopper
insights in the retail environment. With a background firmly
rooted in Health & Beauty, she has lead some of the most
significant shopper activations locally leveraging her
cross-functional experience to lead research through to the actual
in-store commercialisation.

Dr John Skerritt

National Manager, Therapeutic Goods Administration
(TGA)

Dr John Skerritt has a PhD in Pharmacology, is an adjunct
Professor at the University of Queensland, and from 2009-2012 was a
Deputy Secretary of the Department of Primary Industries in the
Victorian Government. John has extensive experience in medical,
agricultural and environmental policy, regulation, research,
research management, technology application and
commercialisation.

As the digital strategist for the Asia Pacific region, Jye is
responsible for developing and leading digital, social and content
strategies for the firm's top tier clients.

With extensive experience for over 40 brands, Jye specialises in
digital management consulting, social CRM, analytics, and online
issues & crisis management. Jye has been blogging since 2007
and is ranked in the top 30 marketing & advertising blogs in
Australia, and is a professional speaker and workshop
facilitator.

Michael Smith

Senior Fellow at the Samueli
Institute

Michael Smith is trained both as a pharmacist and a licensed
naturopathic practitioner (Canada) with over 15 years of experience
in the Natural Health Product/ Complementary Medicine sector. From
May 2009 to Feb 2011 he was Head, Office of Complementary Medicines
(OCM) at the Therapeutic Goods Administration. Before that, he was
the Director of the Bureau of the Partnerships, Outreach and
International Affairs, Natural Health Products Directorate at
Health Canada. Michael is a Senior Fellow at the Samueli Institute
in Alexandria, Virginia working in the area of dietary supplements
and the development of international strategic partnerships and
collaboration. In addition to his work with the Samueli Institute,
Michael works as an independent consultant working with various
parts of the complementary medicine sector.

Nathan Taylor

Chief Economist at CEDA

Nathan Taylor is the Chief Economist at CEDA where he is
responsible for CEDA's Research and Policy agenda. This includes
CEDA's policy perspective examining Public Policy Setting and the
organisation's major report for 2013, Australia Adjusting. Nathan
has also been responsible for CEDA's research programs on
Healthcare: Reform or Ration, Australia's Energy Options, Crisis
and Opportunity: Lessons from Australian Water Reform and A Greater
Australia: Population, policies and governance. Nathan has held a
series of policy roles at the RBA, CCI WA, WALGA and others. He is
currently undertaking a PhD examining Quantifying the value of
water reliability at the University of Melbourne and is the author
of the behavioural economics blog The Writings of a Naked Ape.

Dr. Lily Tomas, MBBS, BSc(Med), FACNEM

Australasian Integrative Medicine Association (AIMA)
President

Dr Tomas is an integrative GP, the President of AIMA, member of
the RACGP-AIMA Joint Working Party on Integrative Medicine,
co-editor-in-chief of a new international medical journal, Advances
in Integrative Medicine and Honours Graduate of Swinburne
University's Mind-Body Medicine Programme. She is co-author of Live
Your Best Life! An Integrated Guide to Diet, Health and Happiness
and is a passionate writer, speaker and lecturer. Lily is also
Australia's Country Co-ordinator of Humanity's Team.

Virginia Trioli

Australian Journalist

Virginia, is an honours graduate in Fine Arts from the
University of Melbourne and La Trobe University, and in 1996
published "Generation F", her celebrated response to Helen Garner's
'First Stone'.

Two-time Walkley Award winner, Virginia Trioli is one of
Australia's best-known journalists, with a formidable reputation as
a television anchor, radio presenter, writer and commentator. She
is much sought-after as a speaker and MC, and combines a rigorous
interviewing style with an often wicked sense of humor.

And what better place to connect with a targeted audience of
high level decision-makers, build new partnerships and raise the
profile of your organisation within the consumer healthcare
industry.

Attendance

ASMI's conference attracts around 300 delegates from the
industry and related organisations such as pharmacy, government, GP
and consumer groups.

This event is a must attend for anyone working in or interested in
consumer healthcare including:
• Marketing, regulatory and sales personnel
• Government and consumer representatives
• Advertising/PR agencies
• Healthcare recruiters
• Academics
• Healthcare professionals

Attendee Demographics

In 2012 the following shows a breakdown of the attendees:

Conference Attendees by
Title in 2012

Venue

Click here for more information about the Waterview
Convention Centre in Bicentennial Park (located within the Sydney
Olympic Park precinct).

ASMI Diamond Awards

The ASMI Diamond Awards are designed to honour manufacturers and
suppliers who excel in the marketing of their products. They
recognise Quality Use of Medicines (QUM), innovation and marketing
best practice. The Awards recognizes and rewards companies for
innovative and leading-edge creative work that uses insights based
strategy and results oriented executions to create solutions
in the consumer healthcare industry.

We literally rolled out the red carpet for the 2013 awards
dinner and adding some pizazz to jazz up this exciting event and to
ensure the winners, Shined on the red carpet with their ASMI
Diamond Award.