Land Rover to develop intelligent self-learning car

Last updated on: August 25, 2014 15:54 IST

Researchers at Tata group's flagship Jaguar Land Rover are pioneering a cutting-edge technology to develop an intelligent self-learning vehicle that will offer a personalised driving experience and help prevent accidents by reducing driver distraction.

Using artificial intelligence techniques, Jaguar Land Rover self-learning car will offer a comprehensive array of services to the driver, courtesy of a new learning algorithm that recognises who is in the car and learns their preferences and driving style, the company said.

The software then applies this learning by using a range of variables including a personalised calendar, the time of day, traffic conditions, and the weather to predict driver behaviour and take over multiple daily driving chores, subsequently allowing the driver to better concentrate on the road ahead, it added.

Additionally, the personalised experience will not be limited to the car owned by the driver, the company said.

If an intelligent Jaguar or Land Rover vehicle is hired in the future, the car will recognise both the driver and passengers, and offer them the same preferences learned by their car at home.

"The aim of our self-learning technology is to minimise driver distraction, which will help reduce the risk of accidents, Wolfgang Epple, Director of Research and Technology for Jaguar Land Rover said.

"Presenting the driver with information just at the right time whilst driving will reduce both cognitive distraction and the need for the driver to look away from the road to scroll through phone lists, or adjust mirrors, temperature or seat functions while on the road," he added.