TSMGI’s groundbreaking sales and merchandising offerings, including investing in a permanent retail sales building located in the heart of the festival grounds, and creating a state-of-the-art mobile retail pod, facilitated sales in a much more consumer-friendly manner.

The unique product selection and designs were featured in local print and broadcast media coverage.

As a result of this promotional products campaign, TSMGI exceeded all sales projections and received the ultimate endorsement from its client by securing a 7-year contract to be the official merchandise provider/retail partner for Summerfest through 2019.

As of 2017, TSMGI and Summerfest have extended their relationship even further with the construction of a new Summerfest Store and an exclusive merchandising agreement through 2022.