Members will also be able to directly GoPro cameras and accessories through the app, which will mark “the first time Microsoft has integrated the physical purchase of packaged goods into an Xbox platform app.”

The GoPro Channel app will release on Xbox 360 this spring and Xbox One this summer.

A video showing how it works is below, and features the hunky conservationist and Lion whisperer Kevin Richardson in it – along with lovely landscape shots and the like.