The European Channel Leadership Forum is a unique 2 day conference. It brings together leading CEOs from European VARS and MSPs to discuss pressing issues, technologies and developments facing the industry, and also to network with no agenda.

A survey conducted by CRN in June 2018 reveals why some resellers are embracing propositions with enthusiasm and driving customer migration, while others are resisting the increasingly intense pull of the cloud.

To grow, to remain relevant to the customers, and to remain profitable, IT channels (in all their forms) will have to master a number of business model transformations in the cloud and digital transformation era. Read more to learn about the key transformations that IT channels will need to address, in order to bring new capabilities to customers and be successful in the future.

Launched last May, the EMEA-wide programme is aimed at mid-sized resellers.
Eric Saillard, director for EMEA channel at NetApp, said: “We noticed that
SME-focused partners needed a different approach. We changed the way we engaged
with them and raised the level of training.”

Silver Partners have access to NetApp’s PartnerCenter web portal, which
provides a platform for resellers to maintain permanent contact with their
distributor.

They are also able to move up the VIP Partner Programme ladder through
training, up-selling and further investment with NetApp.

Jason Beeson, solutions director at Hammer, said: “We previously partnered
with NetApp on its StoreVault products, before they were discontinued.

“The Silver status now covers FAS2000, which broadens the portfolio we can
take to our resellers.”