For its first-ever global brand campaign, Starbucks chose to highlight the connections happening at its stores, in any city, on any given day around the world.

I was privileged to collaborate with m ss ng p eces and Co.MISSION Content Group as they coordinated a global shoot that took place at 59 Starbucks stores in 28 countries on a single day. I was the campaign Director of Photography and Camera Operator for New York City and also acted as the Director and DP on “Remade in America”, one of eight short documentaries for the campaign.

The spot earned an AdWeek “Ad of the Day” and the campaign was rolled out through an interactive site and through national 30 and 60-second TV spots. I later was brought on to be local Director for the campaign's Holiday spot.