Cinematique is Making Videos Shoppable

Check out Marie Claire's Market Director, Courtney Weinblatt, in this video concept from Cinematique. The world's first platform to allow users to explore and shop from video, Cinematique is transforming any film into an immersive, multi-layered experience. Viewers can engage with and share the items that pique their interests without interrupting the video.

The video was filmed at New York Fashion Week. As you watch, click on Courtney's clothes and accessories to add them to your boutique. At any moment, click on the icon in the bottom right corner and shop your picks.