Gift of Life Campus Challenge

Michigan Gift of Life has tasked Redhead Design Studio the past few years with creating social media shareables for their campus challenge. The goal of the challenge is to encourage Michigan college students to register to be an organ donor, and in doing so, become the school that registers the highest percentage of students.

This year, I created a number of different shareables incorporating pop culture, slang, and illustration. My aim was to utilize references and aesthetics that would spark the interest of a college student in a way that encourages their interest in registering.