Implement ecommerce marketing strategy and branding for emails, product imagery, copy, and site design; collaborate with team members on UX improvements including customer service standards, packaging, list segmentation, emails, and printed marketing materials

Direct seasonal editorial and social media photo shoots by developing concepts, selecting talent and locations, and providing art direction during each shoot; select final images and oversee photo retouching process

Partner with cross-functional departments to achieve marketing goals and manage relationships with several external agencies