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Has your website been designed with user needs in mind? This is the biggest challenge that too many businesses face. They make their website all about them – it’s great to be clear on what you want users to do […]

Brochures are more than the pieces of paper people ignore in waiting rooms, or teenagers stuff into mailboxes for minimum wage. If done well, they remain one of the most effective forms of print advertising. They have the power to […]

Sometimes changing your brand isn’t necessary and there are times when a full scale rebrand isn’t feasible. Businesses who don’t need a rebrand are better served taking their money and investing it in their existing image. It can be used […]

Branding is an important factor in business success and it can take many years to shape the image and direction of your company. As such, attempting to change the audience and market perception of your company is not something to […]

Branding is the emotional response your business evokes in a customer. It’s the accumulation of experiences customers have with your business and how that makes them feel about your company. This perception is a powerful tool, and used well, it […]

Research shows that when a user visits a website, you have only 10 seconds to make a good impression and effectively convey what your brand and your website are all about. Users want to be able to get a quick […]

When it comes to content marketing, typography is a crucial yet often overlooked factor. Typography essentially refers to the way text is arranged in a document. Basic elements of typography include font, line length, leading (the space between lines of […]

If your website hasn’t been updated in 5 years or worse still is still rocking that flash animation intro from 1999, you’re in trouble. Research indicates that consumers judge the credibility of your business based on your website. You want […]

When it comes to marketing, there is one aspect every business should be aware of: not all consumers are created equal. Just like there are different types of goods, services, and products, there are different types of consumers. They have […]

There is no denying it – visual content is a crucial component of marketing. Visuals consistently drive higher levels of engagement and boost conversion rates. Consider this: Facebook posts that contain an image receive twice as many comments as those […]