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DMCA.com is offering a premium protection program for website owners & operators to help them deter, detect and defend against unscrupulous content thieves

If someone steals a page while it's under DMCA.com protection, then DMCA.com will do the takedown(s) for free.

DMCA really protect my website for free?
Yes. No strings attached, no fine print, no credit card number required, no surprise invoices. DMCA Protection service is absolutely free of charge, including both the use of the Protection Badges and the use of the DMCA Secure Management Portal.