But oh NO! He revealed to me a whole new layer of reality that I had not realized existed. You mean you can PAY people (and bots) to go LIKE your business page on Facebook? You mean people actually DO this? Marc pokes at the flimsy practice a little more:

Besides, this isn’t about the truth or integrity anyway. This is about perception and that warm fuzzy feeling you get when large numbers of people pretend to like you. Even if they aren’t real. It’s no different than when I was a kid and would buy my own “You’re Terrific!” stickers and put them on my homework assignment. It made me feel good and it fooled my parents. Everybody wins.

If you’re interested in promoting high quality, you should not do stuff like this. In the October 2012 QP, Henry J. Lindborg reflects on the role of the quality function in maintaining the organization’s image:

The quality movement has been at the forefront of ensuring what an organization shows to the world is what it is. I once asked Phil Crosby to help define a set of “quality values”. His response: “Quality is integrity.”

One comment

Interesting post! I recently heard a lecture that mentioned the future of quality data and the problems we face with data storage. Sadly, you can pay people and bots to increase Facebook likes, gain Tumblrarity (more Tumblr followers), and get more love on Instagram!!

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