Total novice experiencing install problems with "mm.sh"?

Hi guys, I’ve just received my Pi 3 Model B and eager as hell to get stuck in on this project. I loved the site because whilst it’s very detailed it seems very simple to follow along with in order to install the Magic Mirror.
I think my problem lies in the mm.sh area?
In the file itself with text:cd ~/MagicMirror
DISPLAY=:0 npm start

The “cd” is blue in colour and the “=” is green, whilst all other characters are in white. Am i correct in assuming this is a problem?

Also upon running of MagicMirror via command:pm2 start mm.sh the mirror will boot but has message “Please create config file.”
“See README for more information”