Over the last few years, there has been a growing public and enterprise interest in 'social media' and their role in modern society. At the heart of this interest is the ability for users to create and share content via a variety of platforms such as blogs, micro-blogs, collaborative wikis, multimedia sharing sites, social networking sites.

The unprecedented volume and variety of user-generated content as well as the user interaction network constitute new opportunities for understanding social behavior and building socially aware systems.

This workshop is intended to serve as a forum for sharing research efforts and results in the analysis of language with implications for fields such as computational linguistics, sociolinguistics and psycholinguistics. The workshop will also focus on work that addresses development of benchmark corpora and task-oriented evaluation methods for linguistic analysis.

While the proposed workshop relates to the NAACL Social Media Analysis and Processing track and to other conferences and workshops that focus on social media analysis, it has a specific goal: to bring together researchers from different fields that have a common interest in exploring the characteristics and challenges associated with language on social media.