Los Angeles - The national premiere of the documentary film, Hot Love On Me So Strong THE BLUES OF SOUTH L.A., will be Saturday, June 7, 2014, at the Cinefamily (Silent Movie Theater), 611 N. Fairfax, Los Angeles, CA 90036, from 11:30 - 5:00.
Step & Repeat with photo ops. Following the eighty-one minute screening at 12:30, the event will include hearty appetizers, a blue concert/jam, t-shirts, and a commemorative movie poster. The DVD will be available for purchase. Free parking.

The film is the first comprehensive witness to the city's authentic blues community - extending north to south from Adams to Century and west to east from Crenshaw to Central. Not an historical retrospective of bygone Los Angeles, the film is a multisensory extravaganza celebrating the vigorous blues scene alive in the city's African American community today.

Hot Love On Me So Strong begins with the story of Kari Fretham's frustration after she announced in 2002, "I am giving my life to the blues."

After being seduced by the blues in the mid-eighties, Kari became very disappointed. Even though she was frequently dancing at innumerable clubs and festivals, her soul was rarely stirred.

Eschewing more nights filled with tired covers the likes of Mustang Sally, she decided to head to the Delta. In the South, where it all began, she was certain she would feel the vibe of real blues for sure.

She was right. Going south was the direction to go. However, it did not have to be two thousand miles by jet. Through a fortuitous chain of events, she found the visceral blues she sought five miles from where she lives.

Hot Love On Me So Strong THE BLUES OF SOUTH L.A. is the culmination of Kari Fretham's ten year immersion in Los Angeles' south side blues community. No matter which of seven juke joints sets the scene, intimate visuals and potent blues abound.