Nowadays, the Graphic Design of a Web and Usability are critical points in a digital strategy; Sales or other objectives of your business can be affected if you neglect them.

What image do you want the users of your brand to take? How do you want to be remembered? Follow these 8 tips to improve the design and usability of your website and increase the conversion.

Reflect On Your Brand Image

Maybe it’s the same for many years, and it may not work well in a digital environment. Keep in mind the possibility of ordering a restyling of the logo, that is, hire a designer that adapts your brand image to the requirements of the Internet.

Adapt Your Logo And Brand Image To All Media

Avoid using the same model in all digital formats … they never look right! You can create them yourself or ask a designer to generate different graphics pieces for profile photos in Networks, Web headers, Banners, Newsletters, etcetera.

Be Careful With Colors

Like typographies, they must be applied without abuse. Try to choose the primary color, a secondary color and at most a third color. Use them intelligently, as they serve to communicate and highlight elements of your Site. Use them in buttons of Subscription Forms, to add products to the cart, etc.

Create A Graphic Identity Manual For Your Blog

Decide what style of images you will use in the headers of each post (photos, vectors, illustrations, etc.), as well as the graphic pieces and icons that will be inserted in each entry. Define a palette to alternate the color of the main image of each article, trying not to look much like each other.

Aspire that the entire site has visual coherence so that readers can identify an article of your blog by merely looking at its header.…

Consider buying models in Sites like Dollar Photo Club or even free image banks like Pixabay. Or better yet, hire a photographer to make good shots of your store and your team and use them in all online media to humanize the company’s image and increase the confidence of users and potential customers. The investment in your photographs makes a difference!

Develop Actions In Which Your Brand Image Is The Center Of Everything

For example, call a contest between your users to design a poster for an event you organize or even a restyling of the logo. This will increase the presence of your brand image in the collective imagination of your community of users. For this, you must provide your logo and graphic elements in vector format or high resolution.

Analyze How Your Logo Looks On Different Mobile Platforms

Create a specific one for each device. For example, if it includes small texts, they may be poorly readable in mobile formats. In that case, it would be good to have a simplified and iconic version for small and medium devices.

Use Visual Metaphors

Insert elements that reinforce the concept throughout your website, as they provide brand presence and make it stay more actively in the user’s memory. For example, if you have a Candy Sales Site, you could place buttons that remember the shape of candies or background boxes for texts similar to candy paper.