A brand called religion.

Long before Advertising, Marketing and Brand building was known, Religion has been carefully branded and marketed by people who did not posses any M.B.A degree. The battle for the mind has been fought even in pre-biblical times.Religious institutions have paused billions of dollars in building strong brands like Christianity, Islam, Judaism etc. and each these brands stood connected in their believers mind.Organized religion is so deeply ingrained in people’s psyche that only a natural disaster can change the brand connection in their minds.God has been encapsulated packaged within a set of doctrines and dogmas that it is difficult to change the brand /or religion.The task of religion is to grab and convert believers into their fold and brain washes them, so that they become crusaders willing to die for their religion.There is no room left for alternate points of view indeed or for honest introspection. No one wants to admit that these can be many paths to spiritual progress. The evangelizing lobby is the most active and powerful force is most organized religions.The world doesn’t care about the brand of religion, the believers are also actually bothered about themselves and how the religion can solve their problems.

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Branding is a natural organic part of any society and in this case it has been extended to religion. Plain common sense supports the hypothesis of pluralism in a pluralistic society which amounts to relativism which is taboo for any religion as it suggests that there is no absolute; Religion forbids the idea of a conflict of interests and their power over believers seems to amplify to aggressively pursue the religious self interest.Basically it is not a spiritual but monetary consideration that is blocking pluralism from being allowed to be adopted by the people as it will question their absolute status, hence the proselytizing agendas of missionary religion. It is all about influence and how the specific brand of religion influences your perception. -Vinay-