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2013 Kia Optima

Given the recent debacle regarding overstated fuel-economy estimates from Hyundai and Kia, we wouldn't blame the companies for being a little gun-shy about new vehicle releases. That just might be the case for the 2013 Hyundai Sonata and Kia Optima Hybrids.

Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.