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• 90% of consumers trust recommendations from people they know • Social media recommendations top all other media sourcesSource: Buddy Media / booz&co: From Campaigns to Capabilities The Impact of Social Mediaon Marketing and Beyond 2012 MASTERMINDS BRAND WISE. STREET SMART.TM MASTERMINDS

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WHAT IS PINTEREST?• A virtual pinboard for photos and videos that connects people with similar interests and supplies a platform to discover new ones. This ‘interest network’ is fueled entirely by image and video curation. MASTERMINDS

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PINTEREST USERS: WHAT ARE THEY DOING? • Expressing themselves through images relevant to their lives MASTERMINDS

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PINTEREST USERS: WHAT ARE THEY DOING?• Sharing and recommending things they think others should know about MASTERMINDS

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PINTEREST USERS: WHAT ARE THEY DOING? • Keeping up with trends MASTERMINDS

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PINTEREST USERS: WHAT ARE THEY DOING? • Reminding themselves of things they want to do, buy or revisit MASTERMINDS

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WHAT IS PINTEREST? What I’m doing Who I am Who I want to be MASTERMINDS

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PINTEREST: WHAT IS THE POTENTIAL?• 70% of Pinterest users went to Pinterest for purchasing inspiration• More than 1 in 5 Pinterest users has pinned an item they later purchased MASTERMINDS

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PINTEREST: WHAT IS THE POTENTIAL?• 70% of Pinterest users went to Pinterest for purchasing inspiration• More than 1 in 5 Pinterest users have pinned an item they later purchased MASTERMINDS

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PINTEREST: WHAT IS THE POTENTIAL?• 10% more likely to make a purchase and spend 10% more than those from other social networks MASTERMINDS

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PINTEREST: WHAT IS THE POTENTIAL?• 10% more likely to make a purchase and spend 10% more than those from other social networks• Drives more referral traffic than Google+, YouTube and LinkedIn combined MASTERMINDS

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THINK LIKE A PINTEREST USER• Expressing themselves through images relevant to their lives• Reminding themselves of things they want to do, buy or revisit• Sharing and recommending things they think others should know about• Keeping up with trends MASTERMINDS