Grouptivity Extends Visitor Relationship in Web Publishing

"Discuss" Button Renders "Email This Page" Function Obsolete

SAN MATEO, CA -- (MARKET WIRE) -- April 16, 2007 -- Grouptivity (www.grouptivity.com), an
advanced Web collaboration platform, today introduced a white-label version
of its service that helps Web publishers extend their relationship with
visitors. With more visibility over site content as it is shared and
discussed, the service provides a better user experience than using "email
this page" and offers publishers revenue generation opportunities.

The Grouptivity service involves embedding a "discuss" button next to the
content, and is designed to replace the existing "email this page" feature
found on all content sites. The archaic, "email this page" function takes
the consumer and content (text, photos, video, etc.) off the publisher's
site to be discussed via email, where page views and other vital
information can no longer be tracked. Content discussion, monetization and
tracking are in the hands of email providers, not the Web publisher.

"The 'email this page' feature appears on every content site on the
Internet," said Ankesh Kumar, Grouptivity's CEO. "It's amazing that sharing
and discussing Web content today is currently driven by email, a technology
built in the '80s, especially given the growth of content."

With Grouptivity, publishers have visibility and control on their users
sharing and discussing their content. The branded button installed on their
site allows visitors to initiate instant, private discussions without
leaving the publisher's site, providing visitors with a better environment
to discuss web content than email while increasing revenues and brand
awareness through additional page views. The service is available to
publishers at no cost and provides a revenue share opportunity.

Providing the power of a private discussion forum with the simplicity and
immediacy of email, Grouptivity offers features that benefit both
publishers and consumers, including the ability to instantly start a
discussion, threading and notifications. In addition, as the visitors
engage their friends and colleagues in private discussions, those "new
users" become site users with no required sign-up process.

Grouptivity will demonstrate its service at the Web 2.0 Expo April 15-18 in
San Francisco. Publishers interested in learning more can also visit
www.grouptivity.com.

About Grouptivity

Grouptivity (www.grouptivity.com) empowers consumers and Web publishers
with advanced email and Web tools to bridge groups and social networks of
all kinds and to safely, conveniently and confidentially share and discuss
media content and plan group activities. Grouptivity is a subsidiary of
privately held appMail, LLC (http://www.appmail.com), a software
communications company founded in 2001 and based in San Mateo, Calif.