Just don't mention Monica ...

New York, LA ... Little Rock. The Arkansas home town of Bill Clinton hopes the opening of the Clinton Presidential Centre will make it a must-see destination for tourists to America. The centre comprises a museum and library with the largest collection of presidential papers and artefacts in the US - but there's no sign of any Lewinsky memorabilia.

'Arkansas has a huge amount of domestic tourism but I don't think the British would even be able to point it out on a map,' said a spokesman for Arkansas tourism, which has started to promote itself to UK tourists for the first time. The campaign will focus on the state's abundant woodland, trout fishing, thoroughbred racing and the town of Hot Springs, where you can bathe in thermal waters. There's no international airport but you can fly to Little Rock via Detroit with Northwest Airlines (00 1 800 4474 747; nwa.com) from around £430.