CBS gets resistance over Tim Tebow Super Bowl spot

A national coalition of women’s groups called on CBS on Monday to scrap its plan to broadcast an ad during the Super Bowl featuring college football star Tim Tebow and his mother, which critics say is likely to convey an anti-abortion message.

“An ad that uses sports to divide rather than to unite has no place in the biggest national sports event of the year — an event designed to bring Americans together,” said Jehmu Greene, president of the New York-based Women’s Media Center.

The center was coordinating the protest with backing from the National Organization for Women, the Feminist Majority and other groups.

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CBS said it has approved the script for the 30-second ad and has given no indication that the protest would have an impact. A network spokesman, Dana McClintock, said CBS would ensure that any issue-oriented ad was “appropriate for air.”