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McDonald's Till Training Named Best Learning Game at ELAs

McDonald’s UK and global learning solutions company City & Guilds Kineo are celebrating the success of their recent collaboration this morning having picked up the Gold Award for an innovative approach to systems training at the 2014 Elearning Awards.

The Elearning Awards, celebrating their 10th anniversary this year, are established as the leading channel for recognising excellence in elearning and learning technology in the UK. The 2014 awards were one of the most fiercely contested yet, with entries from 19 different countries resulting in over 250 submissions across the 22 categories.

Adding Business Value Through Learning

Gamification is a hot topic in learning at the moment and the “Best learning game, simulation or virtual environment” category was one of the most hotly contested. The McDonalds’ Till Training programme has seen unprecedented success and demonstrates how learning can have a real business impact, generating over £23m of extra revenue so far.

Speaking of the award entry, the judges said: “Delivering high success rates, cost savings and a greater uptake of training and knowledge retention, the game has been an unquestionable success. This was an entry which has had a clear an ongoing business impact, spreading virally around the business with great learner engagement. This simple well-designed game stands out as a great example of how games can be used in learning.”

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About the Author

Andie
City & Guilds Kineo - Brighton

Marketing Manager for the UK, Andie looks after all things digital with a key focus on our website and content. She has a particular interest in new technology and how this can be used to help improve business performance.