WEBVTT BEN.BEN: WE ARE AT THE OFFICIALPICKUP AND DROP-OFF LOCATION. WHEN THINGS GET BUSY, UBER MOVESTO SURGE PRICING, WHERE THEY ADDA MULTIPLIER TO THE RIDE.THAT'S WHAT HAPPENED OPENINGNIGHT OF SUMMERFEST FOR ABROOKFIELD FAMILY.THE PRICE WAS SO HIGH THEY WOKEUP TO A FRAUD ALERT FROM THEIRCREDIT CARD COMPANY.FOR THE THOUSANDS OF PEOPLE WHOGO TO SUMMERFEST, UBER IS ONEOPTION FOR TRANSPORTATION, ASERVICE KEITH TUBIN AND HISFAMILY USED WEDNESDAY NIGHT ANDREGULARLY IN THE PAST. >> $200 TO GET TO THE FIRSTSTOP.WE ASKED IF HE COULD TAKE US ACOUPLE MORE PLACES.HE SAID, NO PROBLEM.HE PUT IT IN THE COMPUTER.I WAKE UP THE NEXT MORNING WITHA FRAUD ALERT ON THE CREDITCARD.$898. BEN: HERE'S THE NOTICE FROMCAPITAL ONE. DID YOU BELIEVE HIM WHEN HE TOLDYOU HOW MUST IT COST?>> I THOUGHT HE WAS JOKING.BEN: TUBIN SAYS THE UPFRONT COSTWAS $214 TO AN ADDRESS ON 55THSTREET IN MILWAUKEE.THEY ADDED A STOP ON THE EASTSIDE AND TWO IN BROOKFIELD.>> THE DRIVER DID NOT TELL YOUHOW MUCH IT WOULD COST?>> NOT AT ALL.HE JUST PUT IT IN THE COMPUTER.BEN: IN EMAILS BACK AND FORTH,UBER SAYS THE SURGE PRICE WAS8.6 TIMES THE NORMAL COST, ANDUP FRONT PRICE IS NO LONGERRELEVANT WHEN STOPS ARE ADDED.THIS IS THE RECEIPT FROM UBER.THE MAP SHOWS A ROUNDABOUT TRIPAND THE TOTAL COST. >> WE THOUGHT MAYBE THEY WOULDNEGOTIATE BECAUSE NOBODY SAIDANYTHING.WHEN HE CONTACTED HIM -- THEM,THEY SAID NOTHING.BEN: HERE'S UBER'S RESPONSE TOTHE TUBIN'S >> WE COULD HAVE RENTED A LIMOFOR THE WHOLE NIGHT AND HAD ROOMFOR OTHER PEOPLE AND PROBABLYSAVED MONEY.

For the thousands of people who go to Summerfest, Uber is the official ride sharing company.

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It's a service Keith Tubin and his family used Wednesday night as they have regularly in the past.

"Two hundred dollars to get to the first stop," Tubin said. "We asked if he could take us a couple more places, he said 'No problem.' He put it in the computer. I wake up the next morning with a fraud alert on the credit card, $898."

Tubin's wife, Audra Tubin, couldn't believe the total.

"I thought he was joking," she said.

Keith Tubin said the upfront cost was $214 to an address on 55th Street in Milwaukee. They added a stop on the east side, and two in Brookfield.

In emails back and forth, Uber said the surge price was 8.6 times the normal cost and upfront price is no longer relevant when stops are added.

"We thought they would negotiate because no one said anything," said Audra Tubin. "When we contacted them they said nothing. We can't do anything."

Here's Uber's response to the Tubins:

"We have reviewed the trip. The fare you were charged is within our estimate for a trip from your pickup location to destination. As a result, the fare was not adjusted."

The family said they will no longer use the ride-hailing business.

"We could have rented a limo for the night and had room for other people and probably saved money," Keith Tubin said.