ZURICH -- The Baur au Lac hotel, a five-star palace on the banks of Lake Zurich, was the epicenter of The Game here this week: the final lobbying of the nine bids vying to host the 2018 and 2022 World Cups. As the official hotel of the FIFA Executive Committee, the 22 men who choose the World Cup hosts, the opulent Baur au Lac welcomed all manner of dignitaries this week, from former President Bill Clinton and David Beckham to Prince William and British Prime Minister David Cameron.