Jun 19 How to Make Your Google My Business Page Sparkle

Increasingly, it is important for businesses, professionals and brands to show up in search.

The recent Google Developers I/O 2015 conference announced a magnanimous increase in Android devices. Google webmasters are pressing the importance of mobile friendly websites. Combined, these two provide an opportunity to search for anything from just about anywhere.

One of the best ways a business may take advantage of these new developments is to create a Google My Business(GMB) page. Think of this powerful tool as the landing platform where everything comes together.

The first step is to choose the type of business:

Store Front - Customers visit a location during posted business hours. Local markets, movie theaters and yoga centers are good candidates. The exact location of the business shows on the map.

Service - Goods and services delivered at varying locations. Traveling consultants, baby duck walkers and ice cream delivery fit well here. The specific location of the business does not show on the map.

Brands- Choose this option to spread the word about your cause, label or company. Women's designer sportswear companies, singers and painters and philanthropic causes are examples.