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Walk straight

One for the road / Royal Borough of Kensington and Chelsea

We’re well versed in drink drive campaigns, and for good reason – drink driving wrecks lives and there’s no place for it in today’s society.

But inebriated pedestrian campaigns

are less familiar. The borough has an unusually high spike in accidents involving pedestrians who’ve had one shandy too many, not surprisingly in the vicinity of bars and clubs. Our brief was to design

a campaign that would engage the

target audience as well as car/taxi drivers, not use shock tactics or appear too authoritarian whilst not trivializing

the issue.

Our response was a bold yet simple twist on the ubiquitous road infographic language with the overriding message ‘get home safely’. Running across bus rears, tube and escalator panels as well

as bus stop shelters and a social media campaign, it also featured on beer mats, oyster wallets and a dedicated blog site not to mention the specially designed competition t-shirts.