Stay Updated!

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 51 other followers

The Social Media Trainer

I'm Justin Cofield, and these are my thoughts on how to use Social Media as a tool in our business.

Running an effective office in the New Era of Vector Marketing will take a different kind of skill set than was required in the past. The best leaders in Vector are the best at engaging people in a meaningful way at the individual level. They understand that each person in their office, from Recruiting Assistants to Sales Reps to Sales Managers, needs to be treated and respected as individuals. No role in the office is a small role.

In the New Era, we need to become as effective at engaging people online as we have been offline for the past 30 years.

The thumbnail for your Facebook page’s profile image is going to be most people’s experience of your brand. Studies have shown that a very small percentage of your fans actually look at your page once they’ve liked it. Therefore, it’s highly likely that the most frequent impression they’re going to have of your brand when your posts hit their newsfeeds is your page’s thumbnail image.

How does the thumbnail for your office’s page look? Is it scaled to fit so that the image fits in the allotted space?

In the first example, the full logo fits the thumbnail, while in the second example, the logo is cut off at the edges. This image is what most people are going to see of your brand.

Click the square that says ‘Scale to fit’so that it’s checked, and the image fits in the window.

Once you’ve done that, you will make sure your office will be represented in a clear and clean way to those who see your posts in their newsfeeds. (For those of you who are more advanced, this will mean that the schools you interact with as your page will see a clean brand). Which brings us to the next point:

Make sure your profile image is the authorized ‘Vector V’ logo. If your profile image does not look exactly like the one above, please click here to download the approved image. The profile image is the place for all our offices to be linked through the Vector brand, and the cover photo is the canvas for you to highlight your office’s culture and atmosphere. For a full guide about how to get your office’s timeline up and running, see this previous post.

Starbucks has a consistent brand regardless of each store’s fan page you visit. Contrast that with the sporadic results that show up with Vector Marketing. Some of our pages don’t have the approved logos, and some of them haven’t yet scaled their profile image’s thumbnail.

And when we look at a grouping of several of our office’s pages side by side, you can see that we still have a long way to go to make sure our brand is consistent across area that links us all together:

Two things to check on your office’s fan page:

Do you have the correct logo as your profile image? If not, click here and upload it to your page ASAP.

Is your correct profile image scaled to fit so that the logo fills the thumbnail nicely.

By committing to do this, and by reminding your peers who might not have the proper logo to make the adjustment, we will all be working together to build a consistent brand with a great message. I’ll leave you with this quote: