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Fascinating and beautiful: experience the new colours and fabrics in the Warema awnings collection

New collection folder and exclusive consulting tools

Warema starts the
2018 Outdoor Living season with a new collection of awnings. The focus is on
nature-inspired trend colours that create a pleasant ambience on patio and
balcony. Around 50 percent of the designs in the collection have been replaced
by the very latest models. A new fabric quality adds value to the retail
collection in the form of a 3D surface texture than can be seen and felt.
Exclusive innovation: those seeking the suitable awning for their patio can now
experience the options directly on their own home thanks to the Warema
Designer.

Choosing a new awning that turns patio and balcony into
a "feel-good room" starts with the choice of the right model. Warema,
the sun shading expert, has developed the Warema Designer in order to create
the most realistic impression possible of the new sun shading system. Using the
smart app, it is possible to see the awning of choice virtually in-situ, as it
were, on the building. Augmented reality and a live camera simulate a
customised 3D model on the potential users' patio or balcony. The awning can be
configured precisely using the product type, fabric, frame colour, accessories
and product dimensions, and visualised in the interplay with the movements of
sun and shade.

"The Warema Designer is used to present awning
solutions on the potential users' home on a tablet during the consultation with
the specialised retailer as realistically as if they had already been
fitted," explains Marion Fischer, Head of Marketing at Warema. "This
innovative new app is only one example of how we in our industry use
digitalisation not only to control our products, but also make the specific
choice and consultation even easier using pioneering technology." The
innovative live visualisation will be available from app stores from March in
iOS and Android versions.

Fabric quality to
feelThere is a good reason why the company has decided to
offer Warema Designer at this particular time: after five years, Warema is
launching a new collection of awnings. And like any exciting collection, this
one also contains an absolute highlight that is unique on the market. "The
new fabric quality Lumera acrylic fabric 3D Surface, which is available in 17
exclusive designs, is something very special indeed. The use of different yarns
creates an optical and haptic 3D effect with an exciting interplay between
light and shade over the entire area. It's a real experience for customers when
they hold the fabric and are instantly able to feel its value," says
Verena Stein, Head of Product Management Awnings at Warema. Lumera acrylic
fabric 3D Surface also has plenty to offer functionally: at 500 mm, the fabric
has a high water column than other acrylic fabrics and is even smoother in
appearance. Less dust adheres to the fabric, and it also has a very high tear
resistance.

A fusion of
nature and architectureWarema's current retail collection is all about nature
and her elements. It is divided into two folders, one with Standard acrylic and
the other with Lumera acrylic fabrics. They contain six wallet packs on the
colour worlds "Sun & Light", "Fire & Warmth",
"Water & Air", "Leaves & Meadows" and – new from
2018 – "Sand & Earth" plus "Stone & Mist". Verena
Stein, Head of Product Management at Warema: "These two new colour worlds
are completely in line with current trends. Shades of grey and beige are
especially popular at the moment, so it makes life easier for our retail
partners if they are able to show these shades in their own separate wallets.
The same applies for samples. As there is a particularly strong demand for
plain colours, we have put the plain fabrics at the front of the folders,
followed by the samples. We have chosen this solution in order to make
orientation as easy as possible for our specialised retailers." Along with
the integrated consulting tools such as the RAL colour wallets, the edge
trimming wallets and the plastic colour samples plus the fabric recommendations
for the suitable vertical sun shading system, our retail partners can be sure
of knowing they have everything they need for a successful consultation.

Advice from the
trend researcherWhen it came to choosing the new fabrics for its awning
collection, Warema worked in close cooperation with the trendy agency
zukunftStil. The agency used trend analyses to make an initial selection that
enabled Warema to match the spirit of the time and to fulfil any customer
requirements. "We evaluated all the current flows from the fields of
design, interior design and architecture, and cross-referenced them with social
tendencies. This resulted in the six colour worlds that are based on the
variety of nature," explains zukunftStil's trend researcher Livia Baum.

The new project
collection for professionalsWarema has also developed a new project collection
specifically for construction projects. It includes the fabric qualities Lumera
acrylic and Standard acrylic fabrics plain, Screen and Soltis 92 fabric, plus
Twilight and Warema SecuTex fabric A2. With the new designs for the two acrylic
fabrics and Screen, 14 additional colours for the non-flammable Warema SecuTex
fabric A2 and the new fabric qualities Twilight Pearl and Twilight Metal, it
offers a tremendous range of options for individual and professional sun
shading designs for larger and commercial projects.

For those who would like to
know more about the new collection, the optically upgraded online collection
consultant is ideal for finding inspiration from the variety of Warema's
designs. The entire new collection will be available on the website from April, and if desired can also be seen for
illustrative purposes as sample awnings on a reference building.

27.02.2018

Copyright: Warema. No fee for photo publication provided source indicated. A copy of the publication is requested. Photos may not be used for advertising purposes.