Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. In PushCrew, we use three variant of URL parameters.

What are the UTM Parameters available in PushCrew?

In the One-Time tab present under the Campaigns. Click on Show UTM parameters as shown in the below image

Here, you have provision for UTM Source, UTM Medium, UTM Campaign, which are the three variant of URL parameters.

UTM Source - Identifies which site sent the traffic, and is a required parameter.

UTM Medium - Identifies what type of link was used, such as cost per click or email or Push Notifications.