“To every lying member of the media, to every Hollywood phony, to the role model athletes who use their free speech to alter and undermine what our flag represents. … Your Time is running out. The clock starts now,” the 39-year-old mother of two tweeted Sunday, along with a video called “Time’s Running Out” and the hashtag #Oscars90.

In the footage, a promo for her March NRATV show, the former Breitbart columnist sits in a dark room with an hourglass. “We’ve had enough of the lies, the sanctimony, the arrogance, the hatred, the pettiness, the fake news. We are done with your agenda to undermine voters’ will and individual liberty in America.”

“To every lying member of the media, to every Hollywood phony, to the role model athletes who use their free speech to alter and undermine what our flag represents…Your Time is running out. The clock starts now." –@DLoesch#Oscars90pic.twitter.com/SDVjeTxyfB

Loesch continued, “So to every lying member of the media, to every Hollywood phony, to the role model athletes who use their free speech to alter and undermine what our flag represents, to the politicians who would rather watch America burn than lose one ounce of their personal power, to the late-night hosts who think their opinions are the only opinions that matter. To the Joy-Ann Reids, the Morning Joes, the Mikas, to those who stain honest reporting with partisanship, to those who bring bias and propaganda to CNN, the Washington Post, and the New York Times, your time is running out.”

Then, with a dramatic flourish, she flips over the hourglass and says, “The clock starts now.”

Some on social media pointed out similarities between #TimesUp, the women’s rights movement to stop sexual harassment and “Your time’s running out,” which seemingly promotes gun ownership, in the aftermath of the Feb. 14 mass shooting at Marjory Stoneman Douglas High School.

While Loesch has been serving as NRA spokesperson for about a year, she burst into prominence in February during a CNN town hall with the Parkland community, where she and politicians, including Sen. Marco Rubio, faced questions on gun-related topics.

During the meeting, Loesch posited that law enforcement had ignored red flags about shooter Nikolas Cruz, given repeated service visits to his home prior to the shooting and that “crazy” people shouldn’t have access to firearms. The next morning, Loesch appeared at the Conservative Political Action Conference (CPAC), claiming her life was threatened by CNN audience members, despite footage that showed her calmly exiting the event amid boos from the crowd.

ICMYI: Here are multiple videos clearly showing @DLoesch lied about the crowd rushing the stage to verbally assault her after CNN's Town Hall https://t.co/wX56GhZEFp

“You heard that town hall last night, they cheered the confiscation of firearms,” Loesch told the audience. “And it was over 5,000 people. I had to have a security detail to get out. I wouldn’t have been able to exit that if I did not have a private security detail. There were people rushing the stage and screaming ‘Burn her!’ And I came there to talk solutions.”

Representatives from Time’s Up Now and the NRA did not return Yahoo Lifestyle’s request for comment.

The #TimesUp movement started Jan. 1, in response to the #MeToo hashtag, which encouraged women to share their experiences with sexual harassment and abuse and lead to several powerful Hollywood men, such as Harvey Weinstein, Kevin Spacey, and Guess co-founder Paul Marciano, being accused of sexual misconduct.

The decision to represent women in industries beyond Hollywood was inspired by an open letter from the National Farmworkers Women’s Alliance, which revealed widespread sexual harassment among the 700,000 women in the field of agriculture. “It’s very hard for us to speak righteously about the rest of anything if we haven’t cleaned our own house,” Rhimes told the New York Times in January. “If this group of women can’t fight for a model for other women who don’t have as much power and privilege, then who can?”

If Loesch’s new campaign is meant to appropriate #TimesUp, the irony is inescapable. As ThinkProgress points out, the NRA has a history of challenging bills and federal statutes that prevent domestic violence offenders or stalkers from accessing or transporting firearms.