Your backlist promises long-tail sales and new-found revenue. But in order to tap this potential, your books must exist in a digital form. What are your options for digitizing your backlist? Is XML the right digitization path for your content, or is PDF enough for your needs? What are the financial models needed for sound digitization decision filters? What are the costs associated with digitization? The limits? The business processes you need in place? This session will give practical information to make decisions about digitization.