Thursday, 1 August 2013

Evolution of Google and other search engines

Evolution
of Google and other search engines

In 1994, Yahoo
introduced the first known search engine and after the release of yahoo, the
concept of SEO began almost immediately. Before then, people were simply
wandering all over the internet without any address book or road map. Today,
there has not only been introduction of other great search engines like Google
but they also continue to evolve constantly, presenting numerous opportunities
to online business owners. However, for marketers, the evolving nature of search
engines has only presented a range of never ending challenges as they try to
take advantage of any evolution made.

Google continues to
evolve alongside other search engines. A good example of such evolution is
Google +. Back then when Google was introduced, a page had only ten links
displaying the search results. However, if you have observed Google of late,
you might have realized that the search engine has gone through dramatic
changes. For instance, about three years ago, Google started customizing search
results. In this regard, search results displayed were biased depending on
physical location and prior queries made by the person. Rather than utilizing
its initial concept that one size suits all, without considering what you
searched for previously and your location, Google has started giving individual
based search results that are exactly personalized to what you are searching
for.

Of late, Google has put
in place specific programs which teach the search engine what you need specifically.
This way, it will give results as to what you actually searched for as an
individual and with Google+, it is able to know about your friends. On top of
this, Google knows what your Google+ friends like most and in this regard, the
results displayed will reflect this in order to suit your specific tastes. In
fact, anticipations have given a hint that in future, once you are logged in to
your Google+ account, they will know exactly where you are located as you
conduct the search such as at the coffee shop or on the plane. With such
variables put in place, it will be easy for Google to deliver specific web
search results which you have tailored specifically to your needs.

Over time, other search
engines have evolved as well especially Bing and Yahoo even though they are
still far away from Google which commands over 75% of total web searches made. Bing
has made a notable increase on its market share, which it has enjoyed from the
shrinkage of AOL’s and Yahoo’s market share.

My name is James and
I am a Kenyan based freelance content writer/ blogger. I am here to assist you
create great content. I have a lot of experience in blogging and article
writing. If you need top quality content for your site/blog, please email me
via: jimmiemuchiri@gmail.com