The Taylor Morrison Design Studio

A Homeowner Perk and How to Make the Most of It

What does the perfect home look like to you? Perhaps you have flashes of it as you day-dream. Maybe you have an interior design wish list board on Pinterest or magazine pages from Dwell stashed in a file folder. These ideas are a great starting point to personalizing your Taylor Morrison home.

Your design inspiration will assist our Design Studio experts when they guide you through the material selection process and help you stay focused. In preparation of your visit, Bay Area Design Studio Manager Lisa Perlman shares how to make the most of your home personalization experience with Taylor Morrison.

Bay Area Design Studio – 4473 Willow Road, Suite 108, Pleasanton, CA 94588 We are open five days a week by appointment only

TM: What are some of the popular features?

Lisa: The kitchen vignette is very popular with our Bay Area
homebuyers. It’s a 3D replica of an actual kitchen so the visitor has a sense
of scale and proportion. We also offer lots of visual examples in a photo
collage of different model home kitchens. Homebuyers like them because they
show different cabinetry, countertops and flooring combinations.

We also present materials in a user-friendly
way. Tiles, for example. Instead of arranging them by price or in a series of
styles, we organize them by color, which is much more visually appealing and
inspiring. People don’t always have a style in mind, but they often know what
color or color family they like and gravitate towards that.

Another feature our homebuyers appreciate is the
fact that we’re almost totally paperless! We have all of our options binders in
digital form that can be accessed on an iPad. Instead of loading a homebuyer
down with piles of brochures, we can easily email the files. That lets the buyer
get familiar with the options before their visit. Choices and decision-making
can be overwhelming. So, this simple feature really puts homebuyers at ease.

The cozy seating area and the vignette kitchen at the Bay Area Design Studio.

Tile vision boards arranged by color family.

An amazing array of tiles and backsplash material to help you create your dream kitchen.

TM: What are some of the most popular upgrades at your Design Studio?

Lisa: Countertops and flooring. These upgrades are focal points and can totally define a style. I know
that buyers of our new
homes in San Jose are attracted to quartz countertops. Quartz is
beautiful, durable and easy to maintain. Hardwood flooring has similar
qualities and never goes out of style. Both of these are popular options. Laminate
is a great choice because of durability and low maintenance, two qualities that
appeal to people with busy lifestyles.

TM: Which upgrades do you wish more people took advantage of?

Lisa: Cabinets. They make such a big statement and it is much
easier to make a house beautiful with nice cabinetry. The standard cabinets are
serviceable, but the upgrades can transform a room. They also add value down
the road if the homebuyer puts the home up for sale.

TM: Which upgrades are new homebuyers most surprised by?

Lisa: Believe it or not, it’s the small details like grout, tile
layout and quartz or granite edge finish! It’s amazing the difference that a
simple little detail can make, especially when you want to emphasize the tile
pattern or make a tight space appear larger with the direction of wood or tile.

TM: What’s a question that everybody asks?

Lisa: Two things come to mind. First of all, everybody wants to
know if the cost of the options gets added to the cost of their home. Yes, it
does. But your Taylor Morrison Design Studio consultant will help you work
within your home loan allowance.

Every single buyer also asks about the availability of a visualizer/computer program that gives buyers a model of their home. We don’t offer it now, but we hope to soon. In the meantime, buyers can use a DIY approach with programs like Room Sketcher® or a free program like SketchUp. I know that many paint companies allow you to upload photos to see how different colors can transform a room.

TM: What home automation or smart home technologies are available?

TM: Any advice for homebuyers visiting your Design Studio for the first time?

Lisa: First of all, give yourself time to make the most of the
opportunity. These are big decisions and you don’t want to rush into them. Plan
to devote a the whole morning or afternoon with your professional design
consultant. Please bring all the
decision-makers to the appointment.

The other thing you can do is to create your
personal vision board on Pinterest. That app is loaded on our studio iPad and
already has many examples of combinations saved to provide some direction.
Having a starting point to build upon your style really makes the process
easier and faster.

TM: Thanks, Lisa. Before we let you, go, can you tell us a little bit about your background?

Lisa: Glad to.
I’ve been with Taylor Morrison since March of 2006. I was hired as a designer,
and at the time we were building our own design studio from the ground up in a
centralized location just for Taylor Morrison homebuyers. It was a wonderful
opportunity for me to bring my experience to the functionality of how a design
studio flows. We still use some of those original workplace items in our
current studio, for example the table height workspace so you can look at
materials without sitting on the floor or sitting at the bar-height counter.
It’s just more comfortable and that’s what we want the entire experience to be!

About Taylor Morrison

A new home is more than just bricks and mortar. It's an essential part of who you are. At Taylor Morrison, we create the most exciting new homes imaginable, set them in vibrant neighborhoods and invite people to invest their dreams in them.

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All incentives, pricing, availability, amenities and plans subject to change or delay without notice and are not guaranteed. For our age qualified communities: At least one resident of house hold must be 55 or better, and additional restrictions apply. Some residents may be younger than 55. See Community Sales Associate for details on minimum age for permanent residency.