KidCity West Logo

Developed this logo for a campus-specific variation of kids' department. Incorporated the original logo with a variation that captured the campus' distinct atmosphere.

We were tasked with creating a logo that better reflected the West campus' kids department "KidCity". They wanted to incorporate a wagon wheel to give a pioneer, westward expansion feel to the logo. But they also wanted to retain the original concept of KidCity.

KidCity original logo (left) and the updated campus-specific KidCity West logo (right)