Circuit

"Most people get their work done in teams. There are lots of informal, at-hoc teams all over the place, but we didn’t have a good way to work together. I wanted something super simple like Yahoo Groups where you have a way to have a conversation, a way to share files and a way to be able to keep that history as new people come to the group as old people leave. That way we can still find the information, build on it and find each other. So our strategy was to use social media to build relationships."