Entrepreneurial bookshelf

Something is happening on the bookshelf. Either my colleagues are keeping the books to themselves, or the publicists are afraid of what we might say about them on the bookshelf, because it’s not always flattering.

Take our first book this week:

 “The One Minute Entrepreneur” by Ken Blanchard, Don Hutson and Ethan Willis. First of all, the title speaks to the instant gratification we want in our society. A successful, sustainable business can’t be built in one minute. On top of that, the Website talks about this book as “Ken Blanchard’s New #1 Bestselling Book.” Then later it gives you a chance to win the book before it goes on sale. So how is it a “bestseller” when it’s not even on sale? Proceed with caution.

 “e-Preneur” by Richard J. Goosen. One things authors love to do is “coin” terms. In this instance, the term is “crowdpreneur.” A crowdpreneur is someone who uses crowd-empowerment to generate money. Something we’re still working on.