Joost and JumpTV hook up?

It has been a good start for Joost, an Internet TV service created by the original founders of Kazaa and Skype. After striking a deal with Viacom to provide content from its networks, after Viacom abandoned YouTube in a failed agreement, Joost is now reportedly hooking up with JumpTV, which owns the rights to 270 TV stations in 70 countries.

Time magazine reported that both will soon announce their deal. Joost is now battling for the interest of the average Internet user to steal thunder from giants like YouTube and MySpace. While both have achieved incredible popularity, Joost will use its features, including robust protection of content, to win the hearts of content providers allowing it to offer premium video.

YouTube has got its own deals however, including one with NBC and is currently reportedly talking with other content providers, including the BBC. YouTube also moved further into the political arena with You Choose '08, a YouTube service that allows U.S. Presidential hopefuls to post videos and interact with members of the YouTube community.