It was a lot of free information ... information that will grow your business ... and if you are a vendor supporting catalogers, the thesis will grow your business, too.

Now it's time for you to spend a little bit of money.

On March 31, I'll join Bill LaPierre and Amy Africa for a day of discussion about Customer Acquisition. You will pay a nominal fee to join us ... enjoying Spring weather and interactive discussion in the process.

What would stop you from being there?

When the day is over, you are going to have a list of opportunities long enough to take back to work and keep you busy for a year! You can share your thoughts with professionals at similar organizations ... comparing notes.

Best of all ... nobody is going to be selling you anything. Nobody. I keep hearing that your biggest pet peeve with industry conferences is rampant selling ... well, if you feel that way, why not do something about it? Why not support an event aligned with your interests?

1 comment:

Thanks for spreading the word Kevin. We are looking forward to having you again this year. It is always great to have you come to New England, home to so many catalogs. And we promise much better weather than last year!

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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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