We’re mad about style! It's that certain something…that je ne sais quois about the drape of a scarf, a pair of sassy leopard print flats, or the perfectly distressed leather blazer, the go-to cashmere boyfriend cardigan, wearing wayfarers all day (and night), a purple ostrich feather skirt, donning opulent pearls with a vintage rocker T, a camel cashmere trench, maxi skirts with gladiator sandals, and the killer handbag, the ever faithful companion that holds our life together, safe guarding our 'inside story' day after day... And it’s all très, très personal. Admit it lovelies, there’s an undeniable satisfaction in that final moment when 'it' - the perfect look all just comes together, and you feel ab-so-lutely divine.

Every lovely must own a few aspirational pieces that scream fabulous! Knowing we have the option of wearing the feather skirt, or accessorizing with the embellished glitter clutch, is the inspiration behind our everyday style. What you reach for everyday says as much about you as those get dressed and go for it night-outs, soirées, or meets ups with your lovelies. So why not go for it everyday?!

And so it is… that we launch our Love Letters blog with our first viola Lovely video inspired by all of you lovelies that embrace life in style everyday. It’s an ‘off’ day when we’re not all wrapped up in a fabulous scarf and so we begin with one of our personal faves, a Yigal Azrouël, limited edition, scarf Exclusive that ‘gives back’. We are delighted to donate a portion of the proceeds from each scarf to the Ovarian Cancer Research Fund. Stay tuned for all the fabulous style to follow.

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