What Obama's 27-Year-Old Speechwriter Learned From George W. Bush

Jon Favreau got out of college just in time to make history. But the kid writing all those pretty speeches has some surprising influences.

On the night of the New Hampshire primary in January, a young man of twenty-six stood at the back of the crowd in the Nashua High gym and watched his boss deliver a speech conceding defeat to Hillary Clinton in the day's election. And even though his boss, Barack Obama, had lost, Jon Favreau couldn't help but smile. Obama had won big in Iowa just five days before, sending the Clinton campaign into a death spiral, but Hillary's surprising comeback meant that any notions of putting her away quickly were now dispelled. This would be a long, bloody fight for the nomination. Yet they all smiled. Had there ever been a more triumphal concession speech, ever?

And then the senator got to the emotional heart of the speech, the part when he recognized that nothing this big is easy. "For when we have faced down impossible odds, when we've been told we're not ready or that we shouldn't try or that we can't, generations of Americans have responded with a simple creed that sums up the spirit of a people: Yes, we can...."

Speeches claiming victory are never as interesting as those conceding defeat, because people are never more interesting than when they lose. In any case, neither Favreau nor his cowriters Adam Frankel and Ben Rhodes had been expecting to have to concede anything that evening. But things change quickly. After consulting with Obama for about half an hour -- Obama talked, Favreau typed notes -- they decided to reprise the hopeful refrain of "Yes, we can...." which had been the slogan of Obama's 2004 senate race in Illinois. And at that moment, a mere presidential campaign was transformed into a movement, coalesced around three simple words.

He is too busy to read much. "I'm embarrassed to say that since college" -- Favreau graduated from Holy Cross in 2003 -- "I've been so busy speechwriting for Kerry and then Barack that I haven't been reading all the good literary stuff I used to read back in the day." As for speechcraft, while he says the speeches of Bobby Kennedy are his favorites, he also says Peggy Noonan is his all-time favorite speechwriter. He cites Ronald Reagan's Pointe du Hoc speech marking the fortieth anniversary of D-day as his favorite of hers, and in Noonan's sugary epic, you can hear the faint echo of Barack Obama talking about his grandfather.

Favreau also says he has greatly admired the writing of Michael Gerson, who was President Bush's main speechwriter for five years, especially his address to the joint session of Congress after the September 11 attacks. Gerson returns the admiration. One night in New Hampshire, he sought out Favreau at a campaign rally and introduced himself to talk shop.

And Favreau is right, Gerson's speech for Bush that September 20 was one of the great speeches in American history. But it must be noted here that with that speech the discord between speech and speaker has never been more pronounced, for we have come to know that Gerson's boss never fully grasped the power of words. With an exalting script, Gerson could make George W. Bush sound like Winston Churchill for an hour. But it is Jon Favreau's task and his gift that he is able to make his boss -- a fellow who has been known to write a sentence or two on his own -- sound like Barack Obama.

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