A/B Test: Which LeadBox™ Image and Copy Increased Opt-Ins by 50.28%?

A/B testing can be a little like watching episodes of a great TV series.

Some A/B tests wrap up neatly, with a satisfying conclusion.

Others are real cliffhangers. They leave you with questions about what’s really behind the plot twist you’ve seen. They make you want to run another one right away to resolve the mystery.

Today’s featured A/B test is one of those cliffhangers, and personally I’d love to see a sequel. Here we have 2 LeadBoxes® for updates on a crowdfunded watch project. Version A asks visitors to join a wait list and get “exclusive updates,” beside an image of a sleek but fairly normal-looking watch.

Version B’s copy asks visitors to “sign up” to participate in crowdfunding, and the image changes, too. In this version, we see that the watch is designed to snap apart, possibly for some high-tech and intriguing purpose.

Which version do you think increased opt-ins for this LeadBox™ by 50.28%? And do you think the copy or the image was responsible (or both)?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

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Version B, with a 100% probability of outperforming Version A, increased opt-ins by 50.28%.

Although we can’t say with total certainty why these changes caused the increase, here are a couple of my speculations:

1. The image in Version B may have generated more interest by showing what makes this watch unique (easily removable links).

2. Because crowdfunding supporters typically get perks in exchange for their early support, mentioning crowdfunding in Version B may have added an extra incentive to opt in.

Why do you think Version B outperformed Version A? Let us know in the comments!

Not all visitors are the same, but A/B testing may be something to consider for your own LeadPages®.

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.

Do you have a LeadBox™ like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your copy color, form fields, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages account.