New road safety campaign urges motorcyclists to ‘Ride to Live’

The NSW Government has launched a new campaign aimed at helping road users identify the issues putting motorcyclists at risk.

New road safety campaign urges motorcyclists to ‘Ride to Live’

‘Ride to Live’ is a motorcycle education campaign aimed at reducing the number of serious motorcycle accidents on NSW roads.

Minister for Roads and Freight Duncan Gay said the campaign is part of the government’s commitment to improving rider safety.

“Our motorcycle community is growing at a rapid rate but unfortunately motorcycle fatalities are also on the rise,” Mr Gay said.

He added, “We know over the past ten years, we have significantly reduced the overall number of fatalities on NSW roads by more than 35 per cent but motorcyclist fatalities have increased by 22 per cent”.

Mr Gay said the campaign coincides with the recent introduction of motorcycle lane filtering on NSW roads. He also revealed the introduction of emergency satellite phones installed along Putty Road in Sydney’s North West, which he described as “prone to serious crashes”, as another key rider safety measure.

The Ride to Live campaign starts on Wednesday 29 October, with 3 days of interactive activities at Customs House in Circular Quay. The activities are geared toward promoting rider safety and will include an on-site mechanic, who will be free to lend a hand to visiting motorcyclists. The campaign will also feature television ads, radio and bus advertising, and an interactive website.

“The ‘Ride to Live’ website is a useful information hub for motorcyclists and has everything from riding safety tips to hazard tests, you can get advice on selecting the right helmet and protective gear and on things like braking distances”, Mr Gay said.