Let's look at some of the key advantages of the proprietary corporate event. •When creating a proprietary corporate event, the marketer has nearly complete control of the customer's experience with the company. You can shape the event to suit the needs of your audience — and meet your corporate sales and marketing objectives. •Corporate events are an excellent venue for relationship building with key customers, from end-users, to technical personnel, to purchasing officials, to senior executives. The relationship can be deepened on both sides: you get more focused selling time, and the customers provide you with more insights into their needs and business problems. •Corporate events are designed to allow higher level conversations than can be expected in the hustle and bustle of a trade show. •Customers and prospects can focus on your message, without distractions from competitors. Corporate events tend to be applied to current customer marketing, versus prospecting, for the simple reason of efficiency. For one thing, it's easier to persuade a person with whom you already have a business relationship to come to your corporate event. For another, the future value of a current customer or inquirer is much higher than that of the average unwashed prospect, which justifies the expense of creating and running a dedicated event. To get the most value from a corporate event, keep these principles in mind: •Consult with your target audience. In order to attract and influence them, you must first find out what works. Let their preferences and needs guide your planning. •Seek opportunities to defray your costs. You can ask your business partners to take sponsorships, or ask your clients to pay their own travel and hotel expenses. Some conferences even charge attendees a fee, which both qualifies their serious interest and supports the budget. •Corporate event management is complicated, and requires expertise and resources from multiple parties, inside and outside...

YOU MAY ALSO FIND THESE DOCUMENTS HELPFUL

...-------------------------------------------------
Stats: Probability Rules
"OR" or Unions
Mutually Exclusive Events
Two events are mutually exclusive if they cannot occur at the same time. Another word that means mutually exclusive is disjoint.
If two events are disjoint, then the probability of them both occurring at the same time is 0.
Disjoint: P (A and B) = 0
If two events are mutually exclusive, then the probability of either occurring is the sum of the probabilities of each occurring.
Specific Addition Rule
Only valid when the events are mutually exclusive.
P (A or B) = P (A) + P (B)
Example 1:
Given: P(A) = 0.20, P(B) = 0.70, A and B are disjoint
I like to use what's called a joint probability distribution. (Since disjoint means nothing in common, joint is what they have in common -- so the values that go on the inside portion of the table are the intersections or "and"s of each pair of events). "Marginal" is another word for totals -- it's called marginal because they appear in the margins.
| B | B' | Marginal |
A | 0.00 | 0.20 | 0.20 |
A' | 0.70 | 0.10 | 0.80 |
Marginal | 0.70 | 0.30 | 1.00 |
The values in red are given in the problem. The grand total is always 1.00. The rest of the values are obtained by addition and subtraction.
Non-Mutually Exclusive Events
In events which aren't mutually...

...Introduction
Event management is a continuous process that revolves around the utilization of project management practices, in the creation and programming of events such as conferences, seminars, festivals and business exhibitions (Polivka 1996). It involves the planning, monitoring and controlling of activities and resources that would be used, as an event evolves from a preliminary concept into an active and operational implementation. The process of event management involves studying the purpose of the event, identifying the prospective target audience, inventing a suitable event concept, planning and coordinating the logistics and finally executing the proposed event (Renton 1994; Passingham 1995). It is important to note that event management continues even after the execution of the actual event. Post-event analysis is necessary to gauge the ultimate success or failure of an event.
Events Management
1. What is events management
In the last 10 to 15 years, there has been enormous growth in the event management business. This is a way of outsourcing occasions that are either business, social or a combination of the two. Events can be as diverse as weddings to political rallies, and for any business meeting or social occasion that someone can...

...Assignment Front Sheet
3. Module Name: Festival and Events Industry
4. Assignment No: Assignment 2
5. Lecturer Name: Dr. Susanne Coates
6. Submission Date: August24, 2012
People all over the world celebrate different types of festival in different occasion. There are different types of event or festival such as religious, cultural, musical, sports, personal, corporate etc. People celebrate all of theseevents with great festive mood. The objective of this assignment is to prepare a plan for an event and also identify the key skills necessary to organise an event successfully.
To prepare a plan for an event I have chosen a cultural festival which is known as Pohela Boisakh. The concept, objectives and detail description of this event are described below.
Concept and Objective of the Event:” Pohela Boisakh “is the first day of Bengali New Year. People celebrate this event with the hope that this New Year will bring new hopes and opportunity in their life. Now a day this festival has become very popular to all classes of Bengali people. Statistic shows that more than one million Bangladeshi people live in UK. They are far away from Bengali culture and the new generation has no idea about Bangladeshi culture. This festival tries to bring whole Bangladeshi people under one umbrella. The main...

...
A study on the Effectiveness of Events Management in the Brand Management Process
Events Management refers to the application of project management to the creation and development of festivals, events and conferences. It involves studying the intricacies of the brand, identifying the target audience, conceptualizing the event, planning the logistics and coordinating the technical aspects before the event takes place.
Experiential marketing allows customers to engage and interact with brands, products, and services in sensory ways that provide the icing on the cake of providing information. Personal experiences help people connect to a brand and make intelligent and informed purchasing decisions. Experiential Marketing refers to actual customer experiences with the brand that drive sales and increase brand image and awareness. It is the difference between telling people about features of a product or service and letting them experience the benefits for themselves. When done right, it is the most powerful tool out there to win brand loyalty.
Brand management on the other hand focuses on the brand building process. It includes product development, public relations and publicity, pricing and distribution, internet and digital communications, advertising and retail, marketing and events. It includes analysis and planning of how a brand is positioned...

...Principles of Event Management
Since the dawn of time, in one way or another, events have existed to mark an important occasion that is to happen. Celebrating the changing of seasons and phases of the moon are all events because it gathers people of a common interest to a specified place at a particular place. Although events have been around for many years, the 1990's saw the events industry emerge. Theevents industry saw the growth of events related education in colleges and universities. At present times, events have grown in popularity to such a scale, that it is now a global industry. There are different types of event, which include social life cycle events, sporting, cultural, business and fundraising. Events can be divided in terms of size and the impact they make on society economically and socially. These are called Hallmark, Mega and Major Events. A hallmark must earn its name. An event is considered to be so significant in the spirit or ethos of a city or region, that it helps form an identity for that city and region. It also gains widespread recognition. A classic example is the Carnival in Rio. It represents Latin vitality and the exuberance of the city. Social Cycle events include birthdays, anniversaries and funerals. This events occur in...

...﻿Green Marketing A Perspective
Ms.Sumati Srivastava *
Abstract
In Today’s world ecological imbalance is a major issue. This is due to two basic reasons:-
1-The depleting in the natural resources.
2-Rapid increase of those products which are harmful for the environment.
Ecology is very badly effected by the accretion of waste in many forms. Green Marketing is the process of marketing with the focus on a balanced ecology. This paper discuss some aspects of green marketing with reference to India.
Key Words- Green Marketing, Green Consumer, Ecology .Environment, Natural Resources, Eco-friendly. Recyclable.
Introduction
Green Marketing is a broad term covering all aspects of marketing decision making that keep the ecology and environment in focus.Green marketing works on two issues that are - To check the misuse of natural resources.
- To control wastage
Green marketing was given prominence in the late 1980s and 1990s after the proceedings of the first workshop on Ecological marketing held in Austin, Texas (US), in 1975.
Several books on green marketing began to be published thereafter. Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green...

...EventMarketing
Introduction
An event may be defined as something happening or repeated occurrence or social gathering with a purpose.
Eventmarketing may be described as ‘the marketing discipline focused on face to face interaction via live events, trade shows and corporate meeting among other events.
Eventmarketing is concerned with designing and developing a live theme based activity (eg: - sporting event, Musical festival) to promote a social cause, a product or an organization
Eventmarketing is one of the fastest growing fields in marketing and advertising today. It's everywhere you look in today's culture although; you probably don't readily recognize the majority of the eventmarketing programs when you see them. That's because there are many flavors to eventmarketing and there are no hard rules about what exactly is and isn't eventmarketing.
Market managers get the chance to run local programs in one city (sometimes in several cities if they are close together). Bacardi, Marlboro, Red Bull, Pepsi, and just about any liquor and tobacco brands run in-market programs all the time. It's not year round employment but, you can stay at home and avoid prolonged time away from family,...

...
Special events management refers to the use of project management in organizing, creating and developing activities such as festivals, events, conferences and exhibition. It involves identifying the target audience, identifying the objective of the event and coordinating the technical aspect of the event. In this regard, a special event can be said to be an event that is first class or an extraordinaryevent in terms of its publicity (Bowdin, Allen, & O'Toole, 2006, p 33). Marketing of a destination should take into account the target group, what event is being marketed and identifying the right media for the marketing. Also there are three key theoretical terms in special event management: repackage, re-image and reinforce. Repackage means destinations use events to highlight attributes or images which already exist, but which are not particularly well known, the features may included alter a destination with different cultural attributes to make it more desirable or appealing to tourists and distinguish the destination from others based on cultural aspects. Re-image can define as remake or reinvent the destination in order to compete, and destinations use events to promote a completely new and attractive image. Reinforce means people using this method to strengthen the image of a...