The Roots Release Animated Short For ‘When The People Cheer’

The Roots have produced a video for When The People Cheer which features off their forthcoming album ...and then you shoot your cousin.Okayplayer hosted the world premiere of this unsettling and visually brilliant animated short directed by Joe Baughman.

Though the clip is true to the song’s rather dark worldview in the final analysis you are left with the feeling that even if Art (represented here both in intricate wordplay and phototropic skeins of red paint which grow like vines through the video’s sterile white walls) is our only real answer to the void it’s still a pretty good answer.