VR // N57's Virtual Reality Play Book

VR is everywhere. Games, brands, exhibitions, product trial etc...this incredible technology is growing faster than most of us can keep up with. N57 is committed to connecting brands and businesses with VR in a simple yet powerful way; and assisting them in opening up its phenomenal potential across their customer brand engagement strategy.

This is the first of several posts aimed at demystifying VR, and helping brand owners and guardians begin to understand how they leverage it for their brand.

1. Be authentic and true to your brand story

The content revolution has made consumers conscious of authenticity. Taking them into a VR experience that isn’t a natural extension of your brand story will back fire, badly.

(More about this later, in a separate post)

2. Treat your viewer as a guest, and think about their role in the experience.

Your Guests can experience a VR experience in one of two ways:

a. Placed in a static location, exploring around by looking, but without actually moving.

b. As an actual moving entity in a VR scene, as seen through the first person view.

Understanding this as a basic rule will help with writing the experience.

3. Use Movement to get attention

Your guests will always look in the direction of movement. So introduce important content or information with movement to engage their attention. But then stop it, to allow people to explore and look around.

4. Make it ‘Natural'

Whatever the experience is, make sure it's as natural for your guests as possible. Mirror how they would look, travel and explore in the real world.

5. It’s about 360 immersion, so use it!

If you’re not delivering a fully 360 immersive experience, then why use virtual reality? Use the technology to its full potential, and surround and immerse your guests with your experience.

6. Use Sound Sensibly

If you’re adding audio separately, again, make sure it’s delivered in a natural way; in congruence with the visual experience and not in a way that will confuse your guests.

7. Use prompts so they don’t miss anything important

Use audio or visual prompts to help your guests avoid missing anything, by looking in the wrong direction.

8. Remember, guests are often are lazy

They want to be entertained with as little effort as possible, so don’t ask ‘too' much of them.