System is not coming out anytime soon so what's the point in the investment at this point in time? If it was coming out next month than OK I would get behind the idea. GoW is coming soon...PS4 not so much.

in my opinion, i think it was fine not to say anything about the PS4...they still need to sell the exclusives they have coming up especially since the system most likely wont be launched until the end of the year...

Pretty much. Also, even if they did do the ad then what? There is no info about PS4 anywhere to be found so people will go see the ad than search online for it and come up with nothing but rumors and speculation articles. Buy hey there is always the grammys tonight :P

True, besides,If they don't announce PS4 on Feb 20th (Hopefully they do) then Sony didn't miss any opportunity. Its also safe to say MS could have used the Superbowl to announce the next Xbox also. Maybe that's wasn't the plan for either company after-all.

Sony could easily afford a superbowl commercial, but it wouldn't be smart spending since PS4 won't be out for awhile. lol @ "NA is Xbox country". The Superbowl is seen in many countries worldwide. You know... Earth... that place where PS3 sells better than 360? More people on the planet will know and care about PS4 than they will 720. Hell I'm in NA and I know many people who refuse to buy another MS console after replacing three or four of them. The RRoD Effect will stretch into next gen, no doubt.

I don't know why people keep saying it would be too soon. Why do you see trailers for movies that are meant to come out late in the year at the Super Bowl? Oh yea its called creating "Hype", something that can be achieved through an event like the Superbowl.

Stop acting like they can't afford it. If they can spend hundreds of millions making a console, they can easily cough up a million or two for a commercial.

Once again Sony 'does it wrong'. As usual the people who go on line and write article know better then the multi million dollar company.Companies have schedules, protocols and goals.People always think that they just sit there and make knee jerk decisions.Even if they didn't have Superbowl commercial they have months and months to hype the PS4.Everything people write always sounds plausible when you are outside looking in but a company is a complex thing.You want them to reveal it on a commercial before anyone knows anything about it. Who has ever done that with a console? Who don't you go ask Nintendo and Microsoft why they didn't show their new consoles on a Superbowl commercials or any type of commercial before it's announcement? Why ask why Sony doesn't so something that no one else does? If Microsoft is rumored to release their console then where are the commercials? Who pays money to advertise a console then give you information about it afterwards? Please just don't speak if you have nothing to say.Besides make up your minds.What happened to 'Sony must stop teasing things before hand because that is the wrong way to do it'? And now that is what you are telling them to do?

I agree 100%, so many people "think" they know how to run a business, and they "know" how Sony "should" run their practices, yet these are also the same people who never took any sort of business class; just read online, watch a couple of videos, and boom they know what to do.

To the author; the Superbowl isn't the only sporting event here in the US, and there's also much cheaper alternatives to promote products without spending high $ and still reach a big audience.

We no nothing about the PS4. Heck it may not be announced on feb 20. Maybe sony has sone big news that can counter a PS4 announcement Like gakai stream any game to ps3. New controller for ps3 that destroys the 360s controller. New xmb,cross game. Chat,etc.....