Carroll appoints director of communications and marketing

September 5, 2013

WAUKESHA, WIS.—Jeannine Sherman has been named director of communications and marketing at Carroll University, effective Oct. 1, 2013. She currently is the director of public relations at VISIT Milwaukee, and was Carroll’s publications editor earlier in her career.

Sherman succeeds Claire Beglinger, who will retire Sept. 30, after serving as Carroll’s director of public relations for 18 years.

“Jeannine is a seasoned professional and we are pleased to welcome her back to the Carroll community,” said Dr. Douglas N. Hastad, Carroll University president. “The university continues to evolve, and we are excited to have her skills and experience as we share our success stories, broaden our outreach, and strengthen our reputation as an outstanding private university. We look forward to working with Jeannine as she embarks on this new chapter in her distinguished career.”

As the director of communications and marketing, Sherman will provide leadership for university publications, website development, interactive communications in the digital space, media relations, marketing strategies and community relations.

Matthew Olson, assistant director of reservations and event services, chaired the search committee. He said, “Jeannine impressed the search committee with her innovative ideas and bold approach for expanding the reach of Carroll University. She rose to the top of a very strong list of candidates and we are eager to see her implement the concepts she presented during the interview process.”

At VISIT Milwaukee, Sherman directed all public relations initiatives to support regional, national and international awareness of Milwaukee as a destination for leisure and business travel. She supervised a team that brought in more than $18 million in public relations value in 2012, coordinated a citywide image campaign including website development and video production, served as the primary spokesperson for the organization, developed an integrated social media communications plan and maintained community partnerships.

Prior to VISIT Milwaukee, Sherman was the marketing and development director for the Humane Animal Welfare Society in Waukesha, and owner of Writesource Communications, a freelance writing firm for clients such as M&I Bank (now BMO Harris Bank), Aurora Health Care and Orbitz Travel.

“I am excited to join the Carroll University team,” Sherman said. “The university has an outstanding reputation for academic excellence and a commitment to community partnerships that create a lasting and positive impact. I look forward to working with my new colleagues to build upon the proud heritage of Carroll University and to contribute to its future success.”

Carroll, Wisconsin’s oldest four-year institution of higher learning, is an independent, co-educational comprehensive university grounded in the liberal arts tradition. Incorporated in 1846, it offers bachelor’s degrees in 48 majors and master’s degrees in business administration, education, exercise physiology, graphic communication, nursing, physician assistant studies and software engineering, as well as a clinical doctorate in physical therapy.