Monthly Archives: July 2018

Step-By-Step Guide to Small Business Video Marketing

Ready to take your small business to the next level? Enter small business video marketing. We’re giving you all you need in a step-by-step guide here.

Video has risen to the top in the marketing world lately. It is everywhere.

It is in your ads, it is in your Facebook feed. It is in your average blog.

And someday it might be on your cereal boxes, who knows!

But small business video marketing has helped many people put their product in the limelight. And it’s something that more and more customers are relying on, to make their decisions. In fact, a full 90% of internet usersuse video to help them in their purchasing process.

So, how do you get up to speed with video marketing? Let’s take a look.

1. Buy Your Small Business Video Tech

Technology has become much cheaper recently. What used to cost thousands of dollars now only costs a few hundred.

Even if you don’t have a ton of capital to put into video. You can purchase basic equipment like lighting, camera, and audio for under $500 dollars.

Oh, and guess what! You might already have a piece of the tech puzzle. Cell phones now have very powerful cameras attached.

The new iPhone can shoot video in 4K!A cell phone shooting video in 4K? Even five years ago you’d think I was crazy for saying it.

2. Learn About Video Editing

You want your video to look professional. You can have all the fancy equipment that costs thousands of dollars and still end up with a crappy product.

There are plenty of professional templates and video editing suites out there. Companies like Animoto and Magisto will take your raw video, add filters and help you edit it down to something more than presentable.

And, if you really don’t want to spend any money on editing, Youtube now has their own editor on the site. It’s fairly basic, but it will get the job done.

3. Build A Video To Match The Content

What is your product?

Is it serious? Is it something that could be marketed with humor?

Video marketers use the mood of their products to help direct them in creating emotion through video. If you have a product that people need and is absolutely serious, the mood should fit the product.

You need to know who your demographic is. Who are you targeting? Elements like music, if done wrong, could turn away customers before they even find out what they are watching.

But make sure you are creative. Boring content won’t do. Entertaining can mean comedy, or it can mean deep emotion. But lukewarm presentation – a drone or lecture style presentation – will surely send people away.

4. Promote Your Video

If you’re doing small business video marketing correctly, your video will be seen by all your customers.

When you create things like the tags and the description, use powerful keywords related to your product.

Make sure you treat any writing associated with promoting your video like you would any other content. Make it quality and make it big. Lots of words in those video descriptions.

Do not forget to make the descriptions accurate. Youtube and Google are looking for accuracy, not spam.

5 Tips on How to Make Money From Home With Your Online Business

Do you have a home business you want to set up? Here are some tips on how to make money from home and run your online business with success.

The internet is such a fascinating study. Now, each and every person with so much as a smartphone has the capability to benefit from thousands of years of human knowledge.

And as a result, there are more ways than ever to make money on the internet. In fact, creating a blog alone can generate thousands of extra dollars of income per month.

Wondering how to make money from home? It’s no longer just a pipe dream!

Keep reading for 5 great tips to help get you started.

1. Focus On A Niche

Though the internet puts everyone on equal footing, giving us all similar opportunities, this means that it’s harder to stand out.

The more you can stand apart from the crowd, the better. Think about what market is currently underserved, and find a way to leverage it in your marketing.

There’s a website for nearly everything out there. What makes your site stand out? Without having a clear answer, it’s going to be hard to market your site.

Be different!

Even if you cater to a small audience, that built-in audience is still there. And since it’s a small market, they’re likely to remain loyal to a brand.

2. Embrace Analytics

Before you go about setting the internet ablaze with your revolutionary new business, you’ll need to get the basics of marketing down. Part of this involves understanding analytics and interpreting data.

All of the bar graphs and percentages may seem intimidating at first but take a breath.

You’ve got this.

Analytics are a marketer’s best friends, so it’s important to embrace them. Learn everything you can about popular analytics platforms.

Google Analytics is a great place to start, as it’s free and includes a robust tutorial.

3. Understand That You Won’t Become A Millionaire Overnight

I’m not saying this to discourage you or get you to stop wondering how to make money from home. I’m saying this to prepare you for the amount of time that it’s going to take.

How to Monetize Your Blog

Have a great blog, but want a little income for all your hard work writing out your expert thoughts? Here is how to monetize your awesome blog.
You’ve started a blog, the viewers are pouring in, and now you want to sit back, relax, and enjoy the sunshine.

It just takes a good plan and the right ideas, to determine how to monetize your blog in a way that is suitable for your particular audience.

So if you are looking to figure out how your blog might help turn you into a financial superstar, keep on reading. We will talk through some of the best ways to make an income from your blog content.

Use A Wide Variety of Advertisement

Most websites use advertising to generate an income, but not always in ways that are completely obvious.

Text link advertisements and targeted pop-ups are great ways to deliver ads, which can be both subtle and direct. You could even think about sponsored posts or reviews on products that are relevant to your audience.

Used sparingly and wisely, some alternative advertisement can generate income, as well as audience interest, in ways that more traditional ads can’t.

It’s important to know how to monetize your blog without forgetting the fundamentals = like banner ads. Hosting ads from Google Adsenseon your blog is also a great way to begin building an income from your growing audience.

Sell Content like E-Books or Courses

If you are looking at how to monetize your blog so that it becomes more of a business than a hobby, you should perhaps consider whether you can actually sell directly to your audience.

Think of yourself as a content provider, because that is exactly what you are. That means you’re not restricted to blog posts.

And if you’ve got the knowledge to share, why not monetize it? E-books are a great way to make yourself an authority within your niche. Additionally, if you have got specialised knowledge, you could think about monetizing that with paid courses.

Lots of bloggers turn their strengths into different forms of content, which can then be sold for profit. Just make sure you know the best marketing trends to become an effective seller in your niche.

Use Affiliate Marketing With Relevant Business Partnerships

You have got a blog, so you have probably paid for a domain name and web hosting. You might have had to pay for images to put on your website. If you are canny, you have already thought about services, like SEO, to help build your audience.

What if you could make money offering those services without having to start your own web hosting business or SEO agency?

Lots of companies offer affiliate marketing programmes, where you can link to their services and earn a commission for each sale.

And with affiliate programmes in almost every niche imaginable, there is bound to be a programme which can help show you how to monetize your content this way.

How to Monetize Your Blog Effectively with a Proper Strategy

The road to a six or seven figure income is long and does not rely on any one particular method of monetizing your blog.

The truth is that truly successful bloggers are making use of all of these ideas, and more, to generate income through their audiences. Not every strategy will be relevant to you, so make sure you use trial and error to see what works best.

So if you are considering turning your blog into a business, take a look at our Online Business Blueprint and see how you might better develop it for the future.