CONTAINER

CONTAINER

CONTAINER is a new publication about the nature and culture of objects, published and produced by ARTOMATIC and manufactured in the UK. Each issue comprises a collection of original physical items, each created exclusively and specifically for each edition by a number of contributors. The objects are gathered together in a container, which is itself specific to the individual edition. Subsequent editions will have different themes and different contributors.

Tim Milne is the brains behind the operation and explains his thinking:

Magazines have long fascinated me and there’s no shortage of publications capable of identifying and attracting the most obscure audiences. Yet, the fluid notion of a magazine—changing content, different contributors—seems at odds with the restrictive fixed format of a printed book. While various attempts have been made to deviate from this—notably Aspen, Visionnaire, Gasbook, The Thing Quarterley and fashion titles like Centrefold—the vast majority conform rigidly to bound pages.

The original meaning of the word magazine means storehouse—a place to keep things in. So, it seems—to me—obvious that a collection of three dimensional objects, varying in size, shape, format, materials and construction might be a better—or at least different—way of expressing the fluid nature and model of a published magazine.

CONTAINER #1:Hot&Cold will be produced as a limited edition of 200 and will be available to buy exclusively here from 2 July 2013. Understandably it will not be a pocket money purchase (think 3 figures) even so Issue 1 is expected to sell out quite quickly – but anyone who registers on the site will get first dibs when they go on sale.