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Yeah definitely surprising about Tostitos - seemed like it was longer than 1996 that they've been sponsoring the Fiesta Bowl and such a natural fit both for the bowl name and the product association. Can't get much more close of a tie-in than for a snack company to sponsor a big football game.

Not surprising that Capital One is looking to go even bigger. Although it's slightly less of a product tie in to sit down to a big football game and...wave your credit card at the TV

Yeah definitely surprising about Tostitos - seemed like it was longer than 1996 that they've been sponsoring the Fiesta Bowl and such a natural fit both for the bowl name and the product association. Can't get much more close of a tie-in than for a snack company to sponsor a big football game.

Not surprising that Capital One is looking to go even bigger. Although it's slightly less of a product tie in to sit down to a big football game and...wave your credit card at the TV

I'm sure it won't happen but it would be cool for the what used to be the Capital One Bowl, to get the Citrus name back. But I highly doubt that will happen

I'm sure it won't happen but it would be cool for the what used to be the Capital One Bowl, to get the Citrus name back. But I highly doubt that will happen

I too think this needs to happen and unfortunately I agree with you that it won't.

When sponsors' names take up the entirety of the bowl game's name, I think the bowl loses a lot of its identity. I'd like to look back one day and say I saw Carolina win the Citrus Bowl, instead of saying they won a bowl game named after some company that very well may not exist in twenty years.

__________________Actually, it only takes one drink to get me loaded. Trouble is, I can't remember if it's the thirteenth or fourteenth.

Anyone else think Tostitos backing out is because of the matchups they've had the past 5 years or so? If it hasn't been the National Championship game, no one has really cared outside of the one Boise St./Oklahoma game. The matchups in that bowl game have been awful, IMO.

Anyone else think Tostitos backing out is because of the matchups they've had the past 5 years or so? If it hasn't been the National Championship game, no one has really cared outside of the one Boise St./Oklahoma game. The matchups in that bowl game have been awful, IMO.

There aren't many bigger match-ups in college football than Texas vs. Ohio State (2009), and Oklahoma State vs. Stanford (2012) was one of the greatest games of the BCS era. But beyond that, you're right, the Fiesta hasn't had much hype.