Haiku: The Whole Product Manager

The wind is blowing!
Prod Owners? Rev Marketers?
I don’t like the wind.

Prabhakar Gopalan wrote an interesting article recently about the growing divide between Product Managers and Marketing Managers, and offered this idea:

Start thinking end to end — become the system thinker, the Whole Product Manager. Learn everything for the sake of your product and do everything for the sake of your product. It’s your baby. If you can’t raise it, don’t expect others to raise it for you.

The solution sounds simple and true — for a startup. (Which, to be honest, is a reason why I’m moving back to the startup world.)

Is this Whole Product Manager even possible in a larger business? Or should we focus on creating a more solid partnership between product management and product marketing? Rather than fight each other, imagine the good that would come from marshaling the best of both worlds to address the product’s success in the market.