Cambridge Satchel Company Ramps up Brand Protection Efforts

The Cambridge Satchel Company engaged MarkMonitor®,
the leader in online brand protection, to address the myriad risks of
counterfeits, copyright infringement and cybersquatting that have
plagued the brand since its rapid success as one of the latest global
fashion obsessions.

The Cambridge Satchel Company has grown from an initial 600 pound
investment in 2008 to over eight million in turnaround in 2012. The
business was built by Julie Deane, a British mum of two, to earn school
fees to send her daughter to a new school after having been bullied. The
story of the brand’s growth is featured in the latest Google Chrome
advertisement series “The
Web is What You Make of It”.

“The web’s tremendous reach and economies of scale have revolutionised
the way brands engage customers and drive their business. But the very
qualities that make the web so attractive for business growth, can make
it easy and lucrative for online brand abusers to hijack powerful brands
like the Cambridge Satchel Company,” said Frederick Felman, chief
marketing officer of MarkMonitor. “Fast-growing and forward-thinking
brands like Cambridge Satchel understand that their brand protection
strategy deserves the highest level of attention in order to protect
their customers and their revenues.”

Julie Deane has put these additional brand protection efforts in place
to protect the consumer. “It is a real shame that these counterfeits and
fraudulent sites are preying on the innocent consumer. We have had
letters and emails from customers, wanting to return a poor quality
satchel, or to find out why their orders were not filled. When we check
the order numbers, we find that they were not ordered from the official
Cambridge Satchel Company, but from one of the fraudulent sites. We have
worked with our lawyers to take these sites down, but they come back
with new names and new approaches,” said Deane. “Using our photographs
and copyrighted materials, the sites look like they are carrying the
real thing. We needed a new approach that reflected a deep understanding
of the web and digital channels and turned to MarkMonitor for help.

“These sites are trading on our name, our brand and our promotion and
are not only taking sales away from us, but also forcing us to incur
additional costs for increased customer service programmes and legal
fees. These sites are hurting the consumer and diverting our attentions
from positive marketing programmes to support our customers.”

Since MarkMonitor began working with Cambridge Satchel, in just a few
months, the company has detected and carried out enforcement for over
1,000 counterfeit product listings on exchange sites, with some listings
advertising the availability of thousands of units. The brand protection
programme has detected 29 e-commerce sites selling counterfeits and 76
sites cybersquatting on the Cambridge Satchels brand by using the brand
in the domain name.

Cambridge Satchel Company diligently works to protect its assets and
this past year won a settlement for infringement of intellectual
property rights against former manufacturer Leicester Remedials and
Sewing (Now trading as Zatchels). The legal proceedings have been
settled on terms that include Zatchels paying an undisclosed sum to the
Cambridge Satchel Company.

“The best brand protection,” says Julie Deane, “is a strong and healthy
brand that is delivering a great product and experience to the consumer.
Our focus is to continually innovate with fresh styles and designs,
delight our customers and work with top partners globally. This year we
have had successful design collaborations with top names including Comme
des Garcons, Basso and Brooke, Christopher Shannon and Chris Benz, as
well as programmes with Pantone, Disney, Google and more to come. We are
proud of what we have built and will continue to invest in building and
protecting the Cambridge Satchel Company brand, designs and trademarks.”

-ends-

CIO, CTO & Developer Resources

Notes to Editors

About Cambridge Satchel

The Cambridge Satchel Company was founded in 2008 by Julie Deane and her
mother Freda Thomas at Julie’s kitchen table just outside Cambridge.
Having invested just £600 to get the idea off the ground, the company is
now a pioneering enterprise employing more than 50 people and
experiencing phenomenally fast growth around the world. Their colourful
bags and inspiring business story recently resulted in them starring in
an advert for Google Chrome: www.youtube.com/watch?v=E0qDrRJT4zE&feature=youtu.be

The company is committed to preserving British manufacturing and is
proud to be employing many locally skilled craftsmen and women in her
own Leicester based workshop whilst also supporting independent UK
craftsmen.

The Cambridge Satchel Co’s success has been recognized through a number
of awards including:

European Business Awards: Ruban d’Honneur status, awaiting next step
of the process.

The brand continues to collaborate with prestigious designers and
retailers including Comme des Garcons and Christopher Shannon, further
securing its role and international acclaim as the ‘Brit It Bag’.

The bags can be bought online at www.cambridgesatchel.co.uk
and in the company’s store at 15 Shorts Gardens, Seven Dials, WC2H 9AT.

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