OnlineFlowers.com is Tough Enough to Wear Pink

OnlineFlowers.com is teaming up with the California Rodeo Salinas to raise funds for Tough Enough to Wear Pink, a breast cancer fundraising organization with roots in western and rodeo culture.

OnlineFlowers.com

A portion of the proceeds benefits an outstanding campaign to fight breast cancer.

Salinas, CA (PRWEB) July 02, 2013

OnlineFlowers.com is teaming up with the California Rodeo Salinas to raise funds for Tough Enough to Wear Pink, a breast cancer fundraising organization with roots in western and rodeo culture. The online flower retailer is offering a special collection of beautiful flower bouquets, and 20 percent of the proceeds from the sale of those arrangements will be donated to Tough Enough to Wear Pink. The delightful arrangements can be delivered to any location in the continental United States, and a portion of the proceeds benefits an outstanding campaign to fight breast cancer.

About Tough Enough to Wear Pink

Tough Enough to Wear Pink was created in 2004 by Karl Stressman of Wrangler and Terry Wheatley, a breast cancer survivor. The organizers sought to rally the western and rodeo communities to team up in the fight against breast cancer. Wheatley called on cowboys to don pink shirts during a rodeo event, and Wrangler's Karl Stressman arranged a rush order of pink cowboy shirts. Competitors and spectators alike filled the arena with pink shirts, and the media coverage guaranteed that Wheatley was making a statement for breast cancer awareness.

The Tough Enough to Wear Pink campaign has raised more than $12 million since 2004. The Tough Enough to Wear Pink Night has raised millions of dollars for research and outreach with the help of dedicated partners like California Rodeo Salinas and OnlineFlowers.com. While professional rodeo was the original focus of fundraising efforts, other sports have joined the fight against breast cancer by sponsoring Tough Enough to Wear Pink events. Additional fundraising efforts have been organized by Wrangler, the main sponsor of Tough Enough to Wear Pink. Many of the fundraising efforts gather donations for local chapters of breast cancer community organizations.

About the California Rodeo Salinas

In 2005, California Rodeo Salinas joined forces with Tough Enough to Wear Pink. Even though pink is not usually associated with rodeo culture, the program has successfully raised awareness and money for breast cancer research. California Rodeo Salinas Association has raised $45,000 for breast cancer research since 2005.

About OnlineFlowers.com

OnlineFlowers.com provides an Internet presence for Swenson & Silacci Flowers, a flower retailer based in Salinas. Swenson's Flowers was founded in 1945 by a husband and wife team. A delivery boy by the name of Edward Silacci joined company in 1958, and he became a partner in 1966. The company became Swenson & Silacci Flowers, and the company has been managed by the Swensons, Silacci, and Ed Swenson's son Mark over the years. In 1997, OnlineFlowers.com was established to provide an Internet presence for the company. Swenson & Silacci Flowers currently operates as one of the ten largest florists in the state of California.

The partnership with Tough Enough to Wear Pink is just one of the ways in which the company has contributed to local and national charity efforts. In June 2012, Swenson and Silacci collaborated to provide bouquets to cancer survivors and raise money for Tough Enough to Wear Pink.