Friday, October 29, 2010

i've been working in motion picture marketing for about four years, and i love what i do. when i first landed the gig, a few months out of college, i'd never even given any thought to how previews got made. i just needed a job.

but after learning from some of the best editors in the industry, i realized trailers are mini works of art. taking a 2-hour film and turning it into a 2-minute piece that tells a story, creates intrigue, and evokes emotions in an audience takes talent and a special skillset.

movie trailers are like music videos: they tell a story, they're flashy, and they're all about the MUSIC. on that note, here are some of my favorite trailers from the past few years. one thing you'll notice about them: they all use the minimum amount of dialogue (some of them use NO dialogue), but the story still comes across. and more importantly: music carries the entire piece.

3 comments:

I think one of the best trailers in recent years was the teaser trailer for Benjamin Button. It used the Aquarium from Saint-Saen's Carnival of the Animals and had no dialogue, just images (which was smart considering the images were far superior to the script, IMO). I remember my sister saying how badly she wanted to see the movie after watching that trailer. And then when the longer trailer came out, which included dialogue, she said she had no desire to see it anymore!