An inspirational installation at Pier 40 was the backdrop for the Y-3 Autumn/Winter 2009-10 show, during New York Fashion Week. Approximately 1,000 guests experienced an artistic display of color, contrasted by Y-3's signature collection, while seated in an arena-like setting for yet another confident display of the collaborative efforts of adidas and Yohji Yamamoto.

Kanye West, Lupe Fiasco, Rufus Wainwright, Milla Jovovich, Veronica Webb, Kim Kardashian and adidas' own Reggie Bush and Ian Thorpe attended the commendable presentation which included a soundtrack of classic Carol King. Set against a raw and industrial simplicity, the center of the show illuminated the inspiration for this season's collection. The 5,000 square foot floor of the venue was transformed into a vibrant installation by artist MOMO. His use of paper and paint applications of colourful geometric shapes perfectly contradicted the mostly subdued, black and navy collection, while highlighting the hints of bright blue, bordeaux and hazard orange that were incorporated into the Y-3 range.