Moncler Grenoble

Let's start this review by admitting that readers aren't going to learn all that much about the Fall '11 Moncler Grenoble collection. The reason for this is as follows: The Moncler Grenoble team staged their presentation in the main hall of Grand Central Terminal, and from the balcony it was hard to get more than a general sense of the apparel. Lots of reds and burgundies, hazard yellows and ochers, various shades of green. A slim line, whether in ladies' skirts or men's snowboard overalls. Sheepskin accents. Graphic knits and lots of (what appeared to be) tweed. There you go—the new Moncler Grenoble collection in a nutshell. It looked good.

What the audience did manage to glean from this evening's presentation, however, was pretty essential to the Moncler Grenoble brand, if not all that telling about this season's ski and après-ski clothes. In brief, Moncler traffics in elegant exhilaration. The presentation was conceived as a flash mob: At first, a few skiwear-clad, ski-goggle- and mitten-wearing models showed up amid the late-rush-hour Grand Central crowd. Then there was a small army of participants likewise kitted out, all standing stock-still, waiting. Eventually there was a critical mass, and everyone at Grand Central had their eyes turned to the unfolding stunt. At which point the music came up, and the Moncler Grenoble models began to dance. Description really can't do justice to the euphoria of this—the winning absurdity of the skiwear-clad group dancing in tandem to a mash-up of tunes ranging from Barbra Streisand's "People" to Prince's "Let's Go Crazy." It was brilliant theater, and a witty way of doing business: It made you want to run out and buy Moncler Grenoble, even if you could barely see the clothes.