The WordStream Blog

Tips & tricks to help you get the most out of your online advertising.

10 SEO Reasons to Add Facebook to Your Content Strategy

Over a year ago now, both Google and Bing announced that they factor social signals from social media into their organic search algorithms. As the lines between social media and search engine optimization continue to thin, social media will gain importance for SEO. As Google described it, social media is about relationships and relationships prove relevance. Relevance is at the core of organic search.

It’s well known that Facebook has 845 million active users and 50% log in daily. These numbers are astounding! I guarantee you that your customers and prospects are included in those numbers. They are on Facebook and they’re likely trying to engage with your brand.

If you don’t yet have a Facebook Page for your organization, you really ought to consider optimizing your content marketing strategy to include one.

SEO as a digital marketing tactic continues to evolve because our friends, at places such as Google, keep adjusting their organic search algorithms. In fact, it is estimated that in the past 12 months Google made 500 adjustments to their algorithm. As the lines between SEO and social media continue to fade, we can count on one thing – that Google will continue to tweak their algorithm to include more emphasis on social signals coming from not just Facebook, but also Twitter and Google +1.

by Krista LaRiviere, CoFounder & CEO of gShift Labs, a web presence optimization company. She blogs and speaks about SEO and the importance of social media, public relations, and press releases to SEO. Her team has helped hundreds of organizations get control of their entire web presence in order to rank higher organically in the search engines. She believes SEO campaigns should be just as easy to execute, track, manage, and measure as email marketing and paid search. Connect with Krista: @KristaLariviere, +KristaLariviere, @gShiftLabs, +gShiftLabs, and on Facebook.