The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Ashley Taylor Anderson, Director of Content, Ceros.

ABC Television Network Chooses Teletrax

ABC Television Network (ABC), a unit of The Walt Disney Company, has reached agreement with London-based Teletrax, a subsidiary of MediaLink Worldwide Incorporated, to electronically track the U.S. television airings of its TV promotions, including promotions for "Alias," "NYPD Blue," and "The Bachelor." Teletrax's broadcast monitoring solution is based on the Philips Watercast video watermarking system, which is supported by a license to intellectual property from Digimarc Corp., a provider of digital watermarking technologies and solutions.(www.digimarc.com; www.teletrax.tv)