It's time to think past the Millennials because GenZ has started to take over the internet. If you aren't already targeting Gen Z then your content marketing strategy has a serious blind spot, and you need to rework it to include the Gen Z audience.

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Does Your DAM System Have these Five Pillars?

Sponsored by Widen

Here at Widen, we’re obsessed with the challenge of organizing and using content. Since 1948, we’ve helped brands express their message to the world through the media of the day. And for the last 20 years, we’ve been DAM (digital asset management) crazy, pioneering cloud-based content technology that helps brands like CNH, Trek, Zeiss, and New Balance reach global audiences. We’ve thrived for nearly 70 years because we think from the perspective of creators and strategists. We study how you do the work and why to answer a question: What innovations in DAM can bring out your highest potential as a human being and professional communicator?

Our answer to DAM systems include the following five pillars. Download the article now to learn more.