24 DIESEL PROGRESS NORTH AMERICAN EDI TION March 2010
to do a terrific job of getting some people’s best thinking and product improvements through a shared expense as opposed to a total Terex expense. “That’s a very different place than if you’re a Caterpillar or a Deere or anyone who makes engines — where you’ve got to make a decision on one engine technology knowing full well that it fits well in certain applications and may not fit well in other applications. Where in our sit- uation, we can choose an engine manufacturer to fit well with one application and change for another. “A good example is we make aer- ial work platforms with Genie and we’re also in crushing and screen- ing equipment. The Genie product doesn’t really put any load of conse- quence on an engine. Crushing and screening equipment probably is run- ning that engine to 95% of its capac- ity. If I had to make an engine deci- sion and then adapt it to the applica- tion, I’m either going to treat crushing and screening correctly and Genie wrong or treat Genie right and the crushing and screening wrong. We believe you are doing the customer a service by taking the appropriate engine for the application rather than taking an engine and trying to make it work,” said DeFeo. “Scania is not a very well-known name in the U.S. market,” Thomas noted, “But globally, they are a very well-established brand. They have almost a premium position in the rest