Mistakes happen. But it’s not the end of the world. In fact, most mistakes won’t set you back far, if at all. Forgot to publish your podcast yesterday? Don’t stress. Push it out today and Tweet a reminder. Some mistakes, on the other hand, are less obvious. There are a handful of common mistakes unique read more »

Social media is here to stay. Research suggests that by 2018 there will be an estimated 2.67 billion social media users worldwide, with 1 million new active mobile users added each day. Social media has become an essential element of modern day business. There’s simply no better way to engage with customers, generate new leads, read more »

Whether you’re a start-up business or an established SME, you’ll be advised by everyone everywhere to get yourself out there on social media and it’s not without its challenges. It’s an essential part of conducting business today in order to connect with your customers and clients, especially for small businesses — but doing it properly is read more »

We were recently asked to give feedback and re-write some pages on one of our client’s website. Believe it or not, one of the most troublesome pages to optimise (both from a business and SEO perspective) is the ‘about us’ (or equivalent) page! Most companies and organisation don’t ordinarily spend a lot of time thinking about the humble read more »

Facebook is getting in on Twitter’s action. Up until now, Twitter and Facebook were polar opposites in the social media world. Facebook has always been for sharing with a select group of friends, whereas Twitter is great if you need to make a short public announcement or outburst. Facebook has been tinkering and is finally read more »