-BOOM IN SPEECHMAKING-: Business, Talking Less, Would Say More

ONE of the biggest booms in
the nation comes from all those businessmen who are getting up to
speak. Many an executive is as talky as a circus barker, while his
corporation spends huge sums for scriptwriters and speech courses
(typical price: $400 for a ten-day session at U.C.L.A.). This year
50,000 bright young men from General Motors, RCA, Coca-Cola and other
corporations will enroll in Dale Carnegie speech schools, where they
hope to learn how to win sales and influence customers. More important,
most businessmen know that they must...