If the social environment were arranged so that most people in the West could, with relatively little effort, be morally good to a reasonable degree, would this be a good thing? I claim that it is not entirely obvious that we should say yes. This is no idle question: mainstream Western social morality today seems to be approaching the prospect for a morality that is not taxing. This question has substantial theoretical interest because exploring it will help us understand the paradoxical relationship between morality and moral worth