Despite a welcome commitment by Apple in May that its data centres will be coal-free and powered by 100% renewable energy, the analysis reveals that Apple still lacks a plan that outlines a realistic path to eliminate its reliance on coal to power its iCloud.

The analysis, “A Clean Energy Road Map for Apple” is a follow-up evaluation to Greenpeace International’s April “How Clean is Your Cloud?” report, which ranked technology companies on their renewable energy policies.

That report was part of a major campaign launch in which more than 250,000 people have asked Apple, Amazon and Microsoft to clean up the cloud.

The latest analysis updates the scores to account for Apple’s new announcements and found that Apple’s plans to make its three existing data centres “coal-free” are still far from complete.

Since Apple will have to buy much of its electricity in North Carolina from Duke Energy, the only electric utility in the area – and one which also relies heavily on coal – Apple cannot be coal-free without pushing Duke toward that goal as well.

Apple should use its buying power as one of Duke Energy’s anticipated top 10 customers to demand that Duke provide it with clean energy, not mountaintop removal coal.

People like Emily Euchner in North Carolina are depending on Apple to take that next step and join them in pushing Duke to quit coal and move toward renewable energy.

Greenpeace, is it true that your data centers in northern Virginia are supplied by Dominion Virginia Power, which gets 46 percent of its production fr...

Greenpeace, is it true that your data centers in northern Virginia are supplied by Dominion Virginia Power, which gets 46 percent of its production from coal, 41 percent from nuclear, 8 percent from natural gas, and just 4 percent of its power from renewable generation?

To mee it seems that you don't walk your talk. So, you are basically just a bunch of terrorist hypocrites trying to make yourselves feel important. I heard from a reliable source that your mothers provide for you. It means that you are null.

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(Unregistered) ecabrera
says:

I've been a long time supporter of Greenpeace, they were fair... but now it seems with regards of technology, it's been assaulted by Android/G...

I've been a long time supporter of Greenpeace, they were fair... but now it seems with regards of technology, it's been assaulted by Android/Google/Open software fans, any decent technologist or expert would criticise the Google, Facebook, Twitter, et al data centres. Not to mention the industrial size data centres servicing larges companies and banks, i.e. HP-EDS data centres... this seems like a quite obscure agenda, either for cheap publicity or give an example. If you were true and fair, you should be doing the same for the rest of companies, specially those which have had data centres since ages, pollution the world since then.

I'm not a Apple fan or similar, I've been working with technology since ages and this analysis is quite biased, as if was done by an anti-Apple analysts, not serious ones.

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dpomeran
says:

@rick and @anders,

For work Greenpeace has done examining other IT companies, please see our April report http://www.greenpeace.org/inte...

@rick and @anders,

For work Greenpeace has done examining other IT companies, please see our April report http://www.greenpeace.org/international/en/publications/Campaign-reports/Climate-Reports/How-Clean-is-Your-Cloud/ or check out our Cool IT campaign here: http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/

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(Unregistered) accredited high school diploma
says:

In a new report titled “Apple’s clean energy plans still cloudy despite coal-free pledge,” Greenpeace is putting biogas-fueled fire under the feet of ...

In a new report titled “Apple’s clean energy plans still cloudy despite coal-free pledge,” Greenpeace is putting biogas-fueled fire under the feet of Apple to live up to its vow to go coal-free for its cloud data centers — but the environmental advocacy group goes on to give Apple its first passing grades: Cs in “Renewables and Advocacy” and “Energy Efficiency and Greenhouse Gas Mitigation.”