Idea paints Kolkata yellow

Idea enlivens the beauty of Kolkata though a Facebook campaign aimed at raising awareness about its growing network across the city.

Continuing with its efforts to acknowledge and gratify its subscribers through interesting initiatives, Idea Cellular has launched a campaign titled #ThinkYellowThinkIdea on Facebook. The campaign is designed to invite people to capture Kolkata through the lens; but with 'lots of yellow' in it. This was in line with Idea's growing network which is painting every corner of the city 'yellow'.

In just 15 days, the campaign, which garnered over 40.6 lakh impressions and 1.4 lakh likes on Facebook, inspired photographers to upload more than 1500 pictures of the city. Each day one photograph was chosen as #PhotoOfTheDay. Arpit Kumar Saha won the grand prize of an iPad mini, while daily winners got an Idea 3G dongle.

Idea Cellular is a part of Aditya Birla Group. It operates in 36 countries and is anchored by more than 120,000 employees belonging to 42 nationalities. Idea claims to be one of the most engaging telecom brands on social media, with 7.2 million likes on Facebook and over 40,000 followers on Twitter. The brand constantly engages with its audience on these platforms with a range of campaigns.