BLE 2013: US agent secured for The Snowman brand

Snowman Enterprises, brand owner of The Snowman, and Copyrights Group have appointed The Joester Loria Group as the licensing agent for The Snowman brand, including The Snowman and The Snowdog in the US and Canada.

The Joester Loria Group was founded in 1999 and is one of North America’s leading agencies. Its portfolio of clients includes both media and entertainment and corporate brands including a number of book-based properties.

Susan Bolsover, head of licensing and consumer products at Penguin, which owns Snowman Enterprises, commented: "We are delighted that the Joester Loria Group has been confirmed as the licensing agent for The Snowman and The Snowdog in the States.

"We have been continually impressed with the work JLG has done on other book-based brands such as The Hungry Caterpillar and their work on translating classic properties into engaging consumer products programmes means we are extremely confident that the team will do a marvellous job in further extending the reach of this incredible property in the USA and Canada."

The Joester Loria Group will be launching an integrated licensing and merchandising program for The Snowman that builds on the rich heritage of the brand and captures the magic and excitement of the holiday season, with products developed for gift giving and creating holiday memories.

Consumer products will feature the distinctive hand-drawn artwork from the animation, designed to capture the beauty and emotion of the timeless classic. Key merchandising categories for consumers of all ages include plush, games, food, apparel, fashion accessories, housewares, seasonal décor, crafts and more.

JLG is already working closely with Kids Preferred on plush, with N-Circle, the appointed DVD distributor of The Snowman and The Snowdog for US and Canada on marketing and retail initiatives and Random House which has been appointed as the master publisher of The Snowman and The Snowdog titles, all of which will have product in the market for Christmas 2013.