Past News Releases

New upcoming pop/rock group Side FX kicks off the next leg of their tour It’s Your Turn at the National Cherry Blossom festival in DC on April 1st where last year’s attendance swelled to over 160,000 onlookers. The band, lead by singer/songwriter Kim Cameron, will embark on an east coast tour playing over 20 shows in April.

When the band left their home town of Washington, DC for the first time, they had few thousand Youtube views and took a chance that their music and touring strength would drive them to a successful breakout. In less than 4 weeks, the band grew their fans base by 50%, website hits by 30% and their Youtube views to over 300,000.

“I believe our immediate success is because fans become a part of our shows—not just onstage but after the show in our webisodes and on our websites,” says Kim. “People want to be a part of it and while it’s a lot of work to pull people into the show, I think it is worth it.”

The band uses four concepts to ensure the fan base is a part of the show. One concept involves a lot of picture taking during and after the show. Kim makes it a point to go out into the crowd for joint picture opportunities. Within days, fans can see their pictures posted to one of bands many websites.

The second concept uses the pictures and video taken from the tour and produces the content into webisodes for their YouTube channel as well as converting them to show DVDs which are displayed during the band’s live performances on stage. “We call it the touring slide show, where people who came to the Houston show, for example, show up on the big screen in New York, and people at the New York show will be seen on the big screen in Miami,” says Kim.

One of the nobler concepts is becoming active in the community they are visiting. The band has developed a relationship with the Veterans Administration to provide free concerts to the medical centers across the county, not to mention providing free admissions to VA patients for venue performances. South Florida and South Carolina ABC and CBS stations have been intrigued by the band’s sudden success and will be filming in-studio performances in support of Side FX’s tour.

The final concept involves the songs themselves. “Each song is a true story about someone we have met or someplace we experienced,” Kim explains. “It’s easier to identify with songs that you are hearing for the first time if you understand the story behind them.” The band takes time during each show to explain the meaning behind the lyrical content in hopes of grabbing each person’s attention a bit more.