The latest announcement will see three full World Cup fixtures produced in 4K Ultra HD. The Official 2014 FIFA World Cup Film will also be filmed using the latest TV technology.

More after the break

FIFA said the move would help "further promote the growth of 4K content", which could prove to be a boost to a fledgling format that currently offers very little in the way of native content for viewers.

A selection of games will feature in the Official 4K Film, which will be distributed online by FIFA using 4K content distribution services at the end of the tournament.

Meanwhile, viewers can experience 4K/60p promotional trailers for the official film on 4K compatible TVs at Sony showrooms and retail outlets.

Soichi Kawachi, vice president in charge of the FIFA partnership at Sony, said: "We will deliver a unique and totally compelling entertainment experience, conveying the excitement of the matches in Brazil with the depth and vividness that the ultra-high definition of 4K delivers."

FIFA director of TV Niclas Ericson added: "4K will propel fans around the globe into a whole new viewing dimension and it marks the dawning of a new era in the broadcasting of sport."