With the mass adoption of smartphones worldwide, a new issue has emerged: the use of connected devices in the car. According to a 2015 survey conducted by AT&T[2][3] with a sample of over 2,000 US respondents, "7-in-10 people engage in smartphone activities while driving" including social media (40%), web browsing (30%) and even video chatting (10%). This raises safety concerns related to distracted driving and also pushes the automotive industry to integrate those devices in a safe manner. "Traditional" car makers increasingly rely on the software and electronics expertise of auto suppliers and technology companies to help them design such systems.[4] Google and Apple's mobile OSs' making the bulk of the market, the two tech companies have developed projection modes (Android Auto, Apple CarPlay) to enable mobile devices to be operated in vehicles through the dashboard head unit so that the vehicle occupants don't manipulate their devices directly, use an interface they are familiar with, and spend more time with their eyes on the road.

Policies regarding in-car entertainment systems are less developed than cell phone usage laws regarding similar distractions in cars. In the United States, 10 states, D.C., Guam, and the Virgin Islands prohibit all drivers from using handheld cell phones while driving. Additionally, 39 states, D.C., Guam, and the Virgin Islands ban text messaging for all drivers. However, few states have developed laws to limit the content that drivers can view on in-car entertainment systems.[5]

Still, researchers are beginning to analyze the potential impact of distracted drivers on the roads. Charlie Klauer, a researcher at the Virginia Tech Transportation Institute, says that drivers who look at screens have a much higher risk of crashing. Furthermore, the risk of crashing rises exponentially the longer a driver has taken their eyes off the road.[6]

Automotive companies like Ford and Audi contend that they have tested and revised their latest systems in order to reduce the amount of time that drivers spend looking away from the road.[6]