Certificate in Branding and Communications

Are you in or planning to enter the communications field? This certificate program provides a solid underpinning in the theory and practice of branding, including the communications strategies typically used to build a brand. In addition, you will learn about media relations, lobbying, cross-cultural branding and advertising strategies, the use of the Internet, and writing for branding and communications. Upon completion of this certificate program, you will know how to use various communications strategies and techniques to create and promote powerful brands for products and services, companies, social issues, and others.

Note:
Please note that the following course(s) are still applicable to the Branding and Communications Certificate: MER101. Previously listed courses retain their original core or elective status, and should be applied for as such on the Certificate Request Form.

Special Note on Electives

Electives not listed under requirements for a particular certificate may still be applicable toward a certificate, subject to consultation with the office. A combination of two or three workshops totaling at least 18 hours or 1.8 CEUs plus a special assignment (equivalent to 0.2 CEUs) may also be counted as one elective. Interested students should contact the office for further details.

Special Note on Business Certificates

Students who have no previous business background are required to take the introductory business course: Principles of Business Management (BUS101 / BUS101-S). This will ensure that students are provided with a broad understanding of all major aspects of business. It is recommended that business certificate earners take BUS101 / BUS101-S during the early phase of their certificate track. Please note that the course is also open to those who already have a business background but wish to deepen their understanding of business studies further. Those who wish to substitute another course for BUS101 / BUS101-S must meet the following criteria:

have at least 3 years of working experience in an administrative or management function; or

have an educational background in a business field.

Please submit the Substitution Request Form below if you wish to substitute another course for BUS101 / BUS101-S.

Exemption requests for BUS101 / BUS101-S will be accepted until November 15, 2016. After this date, only substitution requests for BUS101 / BUS101-S will be accepted.

Note: Courses with the same course number suffixed with a dash and semester/course code are identical. (E.g.
REI102-FA and REI102-SP, and IBP101 and IBP101-S are identical.) More than one of these courses may not be used toward
a certificate.

How to Earn a Certificate

In order to earn a certificate, please follow the procedures described below.