Chatbots: The Future of Millennial Marketing

You should know by now that the millennial generation, born between 1981 and 1996, makes up a large portion of the buying population. Email and phone calls are not the best ways to communicate with millennials. You must reach them where they already are. Texting and direct messaging are the most preferred methods of contact when you are targeting millennials.

By 2020, 85% of communication with businesses will be done without interacting with a human, according to Gartner Research. While it is important to have a little human interaction online, frequently asked questions can be programmed using your Chatbot. Millennials prefer to deal with customer service issues rather quickly than waiting on the line for a sales representative.

Using technology to beat your competition

Your business must adapt to the way millennials make decisions. If you can’t keep up with this generation you are missing out on a large market. Millennials like to do business with brands that can offer them convenience. If you are not using Chabots you should check to see if your competitors have caught on to this emerging technology. If not, this could help you stand out in your industry when gaining millennial customers. Once you recognize the benefits of using a Chatbot you won’t regret incorporating it into your business.

Engaging with new technology

Millennials embrace new technology while others may prefer to hear a human’s voice. That is why it is important to offer both forms of communication. Millennials are connected to their devices 24/7 which means they may be looking for a response at any moment of the day. Don’t let this technology scare you from using it in your business because it’s not what works for you it’s what works for the customer.