“Practicing proper cold chain management is critical to the profitability of our fresh strawberries, blueberries, blackberries and raspberries,” said Anthony Gallino, vice president of sales for California Giant, in a news release. “The videos have already been viewed hundreds of times on YouTube, as well as requested on flash drives so we hope our retail partners will continue to share information with their store level personnel and maintain the cold chain for best quality for our consumers.”

The company also took the message to consumers, adding verbiage to its clamshell containers saying “Best if Kept Refrigerated.”

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About the Author:

Pamela Riemenschneider, Editor

Pamela Riemenschneider has been with The Packer Newspaper for the past 10 years, and editor of sister publication Produce Retailer Magazine since 2009. During her time with Vance Publishing, she’s traveled all over North America and Europe visiting grocery operations, from single-store fruit stands to national chain supermarkets. She focuses on retail and consumer trends, packaging, new products and in-store operations to help retailers build exceptional produce categories. She also produces a video series from her Austin, Texas, home, “Pamela’s Kitchen,” where she does first-hand reviews of new products, often featuring her two sons, Ike and Uli.