Beauty of such a simple idea

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Pinterest is a photo-sharing service that encourages people to post “beautiful
things” that they see online on a virtual pinboard. When users see a
striking picture on a website, they are encouraged to press a “Pin It”
button, with that image appearing instantly on their board.

Pinterest’s explosive growth is driven mainly by women, who, according to the
new social network, use it “to plan their weddings, decorate their homes and
organise their favourite recipes”. Ben Silbermann, Pinterest’s chief
executive, claims that there are tens of thousands of pages dedicated to
people organising weddings alone — including many created by people