Observatory (formerly CAA Marketing) is an award-winning, full-service creative agency that combines data-driven strategy, unparalleled entertainment expertise, and world-class storytelling. We bring together the worlds of marketing, advertising, consulting and entertainment to help brands resonate in culture and create an impact on their business and the world.

Our clients include everything from ambitious startups to the world’s most iconic brands.

Observatory is a joint venture between Creative Artists Agency and Stagwell Media.

Observatory

Work

It took a team of 128 people and eight miniature sets to bring to life Corona's latest spot, an intricate stop motion animation about the history of Mexico and its beer, narrated by "The Motorcyle Diaries" actor Gael Garcia Bernal.
Created by agency Observatory for the Mexican market, …

Fashion brand ModCloth’s newest campaign features four women, battling the elements as a metaphor for the struggles they had to overcome to achieve their goals and accept their success.
Rapper and actor Awkwafina (“Crazy Rich Asians”) is blown away by gale force winds in a mini-documen…

In Budweiser’s latest spot for China, a bottle of beer and an electronic dance tune set off a viral dance craze that spreads worldwide. The idea is that beer can help you let go and unleash your true&nbsp;self,&nbsp;a theme the brand has explored before in China.
The spot stars Hong Ko…