Retailers must embrace social media as part of their omni-channel strategy, says Tryzens - Retail Times

The proliferation of social media and the advance of ‘shopable’ content has been underexploited by the retail sector in Europe as an area of revenue growth, according to Tryzens, a leader in digital commerce platforms. Retailers must be doing more, not only to engage with consumers via social media sites, but also to develop experiences that enable a consumer to buy from their social channel...

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