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What Is the Search Engine Optimization (SEO) Value of a Press Release?

Modified on: Tue, Sep 20, 2016 at 2:22 PM

The SEO value of a press release comes from the engagement with the press release such as:

Sharing the press release content on a social media site

Re-posting the content

Others writing about the content

Linking to the content

Issuing a press release can help you attract more viewers to your website, however, press releases should not be used primarily to achieve greater search engine optimization results for your website. ReleaseWire sets all links within a press release to "nofollow". This includes press releases that ReleaseWire places on 3rd party syndication sites.