Lamborghini promises Urus production version will stay true to the concept

Lamborghini promises Urus production version will stay true to the concept

Snapshot: Coming out in 2018 with a design that will closely mimic the concept from 2012.

After a rather sinuous road, Lamborghini has finally given the green-light of production for the 2012 Urus concept which is bound to hit dealerships sometime in 2018. If you are fond of the concept’s design, you will be happy to hear that a representative of the Sant’Agata Bolognese company has announced the production car will look very much like the concept so it should turn out to be one of the most exciting crossovers/SUVs ever made.

A spiritual successor to the LM002 (aka “Rambo Lambo”) of the late 80s, the Urus (name not confirmed) is going to be assembled at home in Italy, even though previous reports indicated that it could be built in Bratislava, Slovakia which would have made sense taking into account the car will borrow its underpinnings from the Audi Q7, Volkswagen Touareg and Porsche Cayenne which are all made there and where Bentley will assemble the Bentayga due in 2016.

The plan is to sell approximately 3,000 units during the car’s first full year on the market and according to Lamborghini the main markets are going to be United States, Russia, UK and China. This will be the company’s third model after the Huracan and Aventador while gearing up for production will require hiring an extra 500 employees and also doubling the firm’s production facilities.

Lamborghini points out that making the Urus production version will take a real effort and the company will have to inject “hundreds and hundreds of millions” to get everything ready for the model’s launch. It will be optimized for on-road performance and it could turn out to be the company’s first ever model with a turbocharged engine while a plug-in hybrid setup is also a possibility.

Interestingly, Lamborghini’s CEO Stephan Winkelmann mentions there might be a second, smaller crossover after the end of the decade, but only if the Urus will be a profitable model for the company.