waderoush writes: E Ink, which makes the monochrome electrophoretic screens used in the Amazon Kindle, the Barnes & Noble Nook, the Sony Reader line, and other e-readers, is gearing up to supply manufacturers with the first color versions of its displays by early next year, according to an Xconomy interview with T.H. Peng, a vice president with Taiwan's Prime View International, which bought E Ink last year. Peng argues that E Ink has nothing to fear from the e-book apps on the Apple iPad and other devices with color LCDs, which, in his view, produce more eye strain and aren't as suitable for digital reading. Nonetheless, the company says its first color screens in 2011 will have newspaper-quality color, followed within a couple of years by improved versions that can handle magazine-style content.