Tourism Ireland, Marketing the Island of Ireland Overseas

Escape the Madness campaign 2012 - Great Britain

An ‘Escape the Madness’ campaign ran in 2012 in the British market to coincide with the Olympic Games. This campaign incorporated print and outdoor advertising in the first phase, and the second phase focused on this online video which encouraged users to choose whether to ’Embrace’ or ‘Escape’ the upcoming madness!