If you are confused and thought you read this post three months ago, you’re probably not alone because I literally copied and pasted our post from January and added about 0.05 to all the numbers. Facebook beats analyst expectation yet again! Facebook had one of the best start of the year by adding roughly 60 million users to boost its total monthly active users to 1.65 billion people on Facebook. If you are more interested…

It is with great pleasure that we announce the latest batch of improvements to our PYLON for Facebook Topic Data platform. As of today, we are offering our partners three new ways of analyzing Facebook topic data, making it even easier for them to provide marketers with the unprecedented insights that Facebook topic data offers. Sampling The first of these new features is sampling. Sampling is an analysis technique that allows the characteristics of a large dataset to…

Facebook’s annual developer conference F8 may have just wrapped up, but a slew of new tools and gadgets are already available to developers and brand marketers. Do you know how to take advantage of these shiny new toys? Top five F8 announcements There are tons of F8 recaps on the web, but here are the top five announcements you should care about as a brand marketer. Chatbot – Facebook Messenger now allows businesses to deliver…

What is the best movie of all time? Is it Vertigo as voted by critics? Or The Shawshank Redemption which has the highest rating on the IMDb? Or Avatar which took the most at the box office? You probably don’t think that any of those is the right answer (and you’d be right). What makes a great movie is a very personal thing and there isn’t one right answer. We all have our own expectations…

Last week I co-hosted a webinar entitled Boosting Your Brand Marketing with Facebook Topic Data Insights. On the webinar we talked about how to use Facebook topic data for use cases such as measuring brand health, campaign analysis and identifying viral content. If you missed the webinar you can catch up with it here and you can read in detail how to use PYLON for Facebook Topic Data to get these insights on our developer…

In our previous blog, we showed you how to differentiate by baselining. In this blog, we want to further explore how you can stand out by creating an insights archive. This blog is the last blog in a mini blog series on product differentiation. In the face of growing competition in saturated markets, the field of predictive analytics is gaining importance as firms try to find their competitive edge. Predictive analytics is particularly valuable for…

In our previous blog, we showed you how to differentiate by creating industry-specific indexes. In this blog, we want to further explore how you can stand out by baselining to add further context. This blog is part of a mini blog series on product differentiation. Any data without context is just numbers. If you know that 1,000 people are posting about your brand, that may sound great for a startup but not so much for…

In our previous blog, we showed you how to differentiate using complex queries. In this blog, we want to further explore how you can stand out by creating industry-specific indexes. This blog is part of a mini blog series on product differentiation. The people on Facebook represent every vertical and every demographic group. Facebook topic data, not only gives you a complete view of the entire population and trends in general, but also presents the…

In our previous blog, we showed you how to differentiate using VEDO tags. In this blog, we want to further explore how you can stand out using complex queries. This blog is part of a mini blog series on product differentiation. With 1.59 billion monthly active users, even at just the surface level, the breadth of insights made available through Facebook topic data is unmatched by any other social network. Yet, the true value lies…

As a marketer or agency, imagine what you could learn if you had access to one of the biggest sources of public opinion on Earth. What could you achieve if you had insight into what your audiences were passionate about, their true thoughts on your products and competitors, and the moments that mattered to them at your fingertips? Think about it. By understanding what makes your audience tick, you could better inform your campaign designs,…