Need a good release

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To dominate the press release forever, all you need to do is study up on standard press release formats! After all, a press release is an informative document meant to be picked up by the media. If you jump in blind and start typing until you reach your word count, your press release is going to fail. While learning the format of a press release might seem like a scary prospect, knowledge is power, and learning the ins and outs of a PR will allow you to dominate it.

Writing killer press releases is a methodical pursuit, and the best-trained and most knowledgeable people win the race. In the world of press releases, knowing what NOT to do is almost as critical as knowing what to do. With this in mind, avoid these three deadly mistakes in your next press release:. You did well in your high school English classes. You pride yourself on your command of English. Even the best writers sometimes fall victim to low-quality writing, and spelling and grammar mistakes.

For an example of how immediately poor writing can cause people to abandon your press release, check out this primo example of a bad press release:.

In addition to being embarrassing for you, spelling and grammar mistakes and poor writing can also cause journalists and readers to abandon the press release without a second look. Press releases abide by a very specific set of formatting rules. While mastering the structure of the press release is critical, the battle of creating a great press release is bigger than that.

Here are some pro tips to help you get it right:. This is as true for blog writing as it is press releases. While you should give your release a working title, go back and write your headline last. The more you can make your audience care, the better. Data inspires trust, and trust is essential for a good press release. To make the PR more credible, include relevant data that can help back up your claims or lend weight to your announcement.

Not only will this capture the attention of readers, it will also give journalists something to quote and share from your press release. Active voice is strong, forceful, and deliberate. Use it throughout the press release to communicate confidence and conviction to your readers and inspire trust in the company and the topic at hand. Beat around the bush — lose readers. Get to the point — gain attention.

The more flawless your press release can be, the better. Before you submit it, go back through the document and check for spelling and grammar errors and any flow or understanding issues. Instead of giving readers every bit of contact information a company has, include only the most relevant channels. While writing a good press release can feel impossible, abiding by these simple guidelines can help make it a reality.

If you need professional help to write your upcoming press release, contact Express Writers to learn more about our specialty PR team and how they can help your brand succeed. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.

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The 3 Best Ways to Write a Press Release (with Example)

The more you can make your audience care, the better. Data inspires trust, and trust is essential for a good press release. To make the PR more credible, include relevant data that can help back up your claims or lend weight to your announcement.

Not only will this capture the attention of readers, it will also give journalists something to quote and share from your press release.

Active voice is strong, forceful, and deliberate. Use it throughout the press release to communicate confidence and conviction to your readers and inspire trust in the company and the topic at hand.

Beat around the bush — lose readers. Get to the point — gain attention. The more flawless your press release can be, the better. Before you submit it, go back through the document and check for spelling and grammar errors and any flow or understanding issues. Instead of giving readers every bit of contact information a company has, include only the most relevant channels. While writing a good press release can feel impossible, abiding by these simple guidelines can help make it a reality.

If you need professional help to write your upcoming press release, contact Express Writers to learn more about our specialty PR team and how they can help your brand succeed. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.

Leave a Reply Want to join the discussion? Feel free to contribute! Leave a Reply Cancel reply Your email address will not be published. We use cookies to improve your experience. Your Shopping Cart will be saved and you'll be given a link.

You, or anyone with the link, can use it to retrieve your Cart at any time. Please add products before saving: Your Shopping Cart will be saved with service icons and Cart Totals.

Who, what, when, where, why, and how. Communicate the "5 W's" and the H clearly. Who, what, when, where, why ——and how—— should tell the reader everything they need to know. Consider the checklist in context with the points below, using the example above to generate our press release: Who is this about? What is the actual news? Carpren Publishing is releasing a book. When does this even happen? Where does this even take place?

In all major markets, tomorrow. Why this is news? It was written by renowned author, Arcy Kay. How is this happening? The main event is at a book signing in Chicago, followed by a book tour to all the major metropolitan areas. With the basics defined, fill in the gaps with information about the people, products, items, dates and other things related with the news. If your company is not the main subject of the news, but is the source of the press release, make it clear in the body.

Keep it short and to the point. If you are sending a hard copy, the text should be double-spaced. The more newsworthy you make the press release copy, the better the chances of it being selected by a journalist for reporting.

Find out what "newsworthy" means to a given market and use this knowledge to hook the editor or reporter. Make it clean, crisp, and applicable to your audience. If you want yours to be chosen, it's got to be good. Not only does it have to be good, but it has to be as close to "ready for press" as possible. If your work is full of errors, lacking content, or just needs to be revised, they're not going to waste their time. So make sure you have good grammar, all the basics, and have something to write about.

Why should these people care what you have to say? If you're sending it to the right audience, it'll be obvious. If you're not, well, why are you wasting your time? Give the right people a piece of news news, not advertising and you're on the right track.

They'll care more if you send it in the morning. That gives them time to pad your piece into what they're already working on. Provide some extra information links that support your press release. Does the company you're selling have additional information online that readers may find useful?

If you're nervous about what you've got, do some research on what's already out there. Someone probably wrote something on an event just like the one you're covering. Get the basic structure down. All right, now that you've got the meat of it together, how do you put it onto paper?

Well, for starters, cut it to length. It should be a page long at most, if that. Here's what you need some of which we've already covered: A release with no release date is presumed to be for immediate release. The headline, usually in bold, should be centered below that.

If you'd like, put a subhead in italics briefly elaborating the headline. May be quite news-like in that, it starts with a date or where the news is coming from. Second and probable third paragraph: Should include quotes and facts. Who are you, really? What achievements do you have?

If you grab someone's interest, they'll want to be able to find out more! Write a boilerplate underneath the body of your release. That means it's time to include information about your company. When a journalist picks up your press release for a story, he or she would logically have to mention the company in the news article. Journalists can then get the company information from this section. The text must describe your company, its core business and the business policy.

Many businesses already have professionally written brochures, presentations, business plans, etc. That introductory text can be put here. At the end of this section, point to your website. The link should be the exact and complete URL without any embedding so that, even if this page is printed, the link will be printed as it is.

Companies which maintain a separate media page on their websites must point to that URL here. A media page typically has contact information and press kits. Add your contact information. If your press release is really newsworthy, journalists would surely like more information or would like to interview key people associated with it.

If you are comfortable with the idea of letting your key people be contacted directly by media, you can provide their contact details on the press release page itself. For example, in the case of an innovation, you can provide the contact information of your engineering or research team for the media.

If you do not have dedicated team for this function, you must appoint somebody who will act as a link between the media and your people. The contact details must be limited and specific only to the current press release. The contact details must include: If possible, include a link to an online copy of the same release. It's good practice to keep a log of all of your press releases housed on your own website. This can make providing such a link easier to produce, as well as keeping a record for historical purposes.

Signal the end of the press release with three hash symbols. Center these directly underneath the last line of the release. This is a journalistic standard. It may look like you're over-tweeting, but you're not.

This is how it's done. To local free and charged newspapers, local radio, community TV, libraries, and your city's events officer. Not Helpful 1 Helpful Go to the website of a large company and find their page for "News" or "Media.

Not Helpful 2 Helpful 8. Do you italicize or under score the name of a painting or a publication? About 25 years ago that was the practice, but no longer. Most feel that it clutters and distracts. Not Helpful 0 Helpful 0. How can I make it flattering? Answer this question Flag as I need to write a press release on a progress report on my company? Can you please give me a simple format of how to write the report to the press release?

You mention putting at the end. I was told years ago to put Is that the same meaning or is still acceptable? How do I write a press release for a celebration?

Include your email address to get a message when this question is answered. Already answered Not a question Bad question Other. Quick Summary To write a press release, start with a catchy and concise headline that lets readers know what the press release is about. Did this summary help you? Tips Include a "call to action" in your release. This is information on what you want the public to do with the information that you are releasing.

For example, do you want readers to buy a product? If so, include information on where the product is available. Do you want readers to visit your website to enter a contest or learn more about your organization? If so, include the website address or a phone number. Do not waste time writing the headline until the release is done. Copy editors write the real headlines in newspapers and magazines, but it is good to come up with a catchy title or "headline" for the release.

This headline may be your only chance. Keep it concise and factual.

Press release distribution helps you create buzz, increase online visibility and drive website traffic. The summer is a good time to release a new single! “The Summer Looks Good On You” available now! The savings you never knew you had. Our market-leading calculator will show you exactly how much you could release. We will also show you what the potential interest rates are and how much your property might be worth in the future.