Her following has rocketed to 132,000 in the space of a few days is a fantastic example of how social media is changing the way we get information from the ground in conflicts where in the past we had to rely on traditional media and the word of governments.

Israel's usually slick media machine has yet to to catch up.

2) When selfies go very, very wrong.

This is Sanya Sotkin.

Unlike Farah, Sotkin is a little bit inept when it comes to social media.

The eagle-eyed girls on the Huffington Post's Lifestyle desk came across a little Instagram gem.

Over to them...

Want to see gloriously ripped men gallivanting about on an Australian beach but can't afford a flight to Australia?

Fear not, men's swimwear and underwear company Aussiebum has some of the hottest models you will see in your entire life - and you can ogle at them from the comfort of your own home on their Instagram account aussiebum_team.

A scientist from the University of Liverpool has developed a way for fellow brainy folk to determine if the number of academic citations they have is in any way comparable to how popular Kim Kardashian is on more mainstream social media.

He says: "I am concerned that phenomena similar to that of Kim Kardashian may also exist in the scientific community. I think it is possible that there are individuals who are famous for being famous (or, to put it in science jargon, renowned for being renowned).

And if you're wondering what the formula for this is it's K−index=F(a)F(c). You work it out...

5) The app that's the modern day equivalent of a message in a bottle.

There are loads of messaging apps out there so it's obviously pretty difficult to stand out from the crowd.