Old Town Florence blends its historic mill town roots with fresh beach flavor and great shopping against the backdrop of the Siuslaw River Bridge, a stunning 1936 Art Deco span designed by Conde McCullough.

Old Town Florence offers a charming shopping experience in a historic downtown waterfront location. Nestled along the Siuslaw River and dotted with historic buildings and two riverfront parks, Old Town Florence is a vibrant six-block stretch of inviting shops and cafes along strollable Bay Street. With a range of offerings, there is something for every shopper here. If a stylish wardrobe is your weakness, there are flowing garments and schnazzy shoes awaiting discovery. Works of art in an array of mediums glow on the walls and shelves of a gallery where you can meet the very artists who made them. Reclaimed items come together in creative ways to house some of nature's feathered friends. Gourmet garnishes gleam from jars, steeping in a variety of flavors. Home decor, novelties, gadgets and gizmos in every shape, color and size adorn baskets and bookcases, just waiting to go home with you. Take a walk through these fanciful emporiums and whimsical shops to find exactly the treasures you didn't even know you were searching for. - By Drew Myron