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Kendrick Lamar Joins Forces With Reebok | Music News

Whilst artists such as Kanye West, Big Sean and Pharrell Williams are all in collaborations with Adidas, Kendrick Lamar has announced a new partnership with the rival Reebok brand. The socially conscious rapper will team up with Reebok Classic to promote a positive message to the youth and said, “Reebok has a history of helping kids in the community realize their potential is limitless. I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent”. Watch this short film Reebook Presents Kendrick Lamar, directed by Anthony Mandler below.