"360 is a video format that unlike traditional video, is capturing in full 360, so full spherical," commented Kurt Wilms, Senior Product Manager at YouTube. "When we talk about 360 at YouTube, we're talking about filming content and viewing content in this new video format."

"VR at YouTube is all about how viewers are experiencing this," Wilms said. "VR means you're watching the content in a specialized headset that allows for really immersive viewing and really transports you in a way that isn't possible if you're watching on your phone or on your desktop computer."

YouTube has developed a special camera to create 360-degree videos:

"360 video as a format has been out for a while but up until recently, people haven't had a great way to consume in a way that was immersive," noted Bryce Reid, a User Experience Designer for YouTube. "What I'm really excited about is now that we have all these new technologies for viewing the content, it can really transport people. So I don't think of it as using a camera to create a scene, I think of it as like a personal teleporter where you can send people to a new place. And that's really exciting."

"Telling traditional stories but putting a new spin on them with 360 is something that all creators should be thinking about across all content verticals," says Wilms.

"When I'm filming in 360, I try to place myself inside that camera," says Reid. "I want to make sure that the scene that I'm telling captures their attention and focuses them in the direction that I want them to be looking, rather than aiming. So if you really want someone to look that way, do something over there and then that will gather some people's attention."

"Whether it's up down, left or right and really the viewers feeling like they're present there, they're actually in the film maker's shoes." says Wilms.

"There aren't do's or don'ts yet and I think that we're looking for creators to define that," said Reid. "We know that there's some basic rules about comfort, like you know, don't spin people around and make them sick but other than that, it's really wide open."