Master & Dynamic

The Idea

To embody the high-end audio company Master & Dynamic credo of “Sound is Creativity”, Fake Love worked closely with ad agency NSG/SWAT to create a breathtaking event in New York. We conceived and created a series of arresting and interactive sculptures to actively occupy the event’s entryway.

The Creative

When you think about your favorite music, you already know that sound affects more than your eardrums. At its highest quality, sound creates a distinctly “synesthetic” experience. It is that phenomenon - the stimulation of one sense that elicits unique responses from another - that is behind this striking and immersive experiential installation.

We created geo-metal wall sculptures offering visual variations on the Master & Dynamic logo, and laser cut them with textures from the products. When touched, they generate unique sounds and visual projections. The more a visitor touches them, the more intense the visual and auditory response becomes. The effect is a singular combination of sound, sight, and touch that sets the tone for the event’s theme and focus.

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Fake Love is an innovative experiential design agency, crafting
award-winning work that creates real emotional connections.
We concept, design, fabricate, animate, generate and invent anything you can imagine. And some things you can’t.

Some call what we do experiential marketing or event marketing, others interactive design or new media art. We call it Fake Love.