Strategic Public Relations

Coursework

Strategic Public Relations focuses on professional public relations with an emphasis on corporate communication and political communication. The corporate communication strand develops and applies strategy selection processes used in large public companies and analyses and investigates management level communication across SMEs throughout the business cycle, including at times of conflict and crisis. The political communication strand develops candidate campaigns and issue campaign briefs, analyses and applies campaign communication matter including ‘netroots’ tools such as Twitter, and investigates theories of political communication as they relate to public opinion and public policy. Within the over-arching framework of the course, there are a number of sub-disciplines including:

Corporate relations

Government relations

Media relations

Investor relations

Community relations

Political relations

Environmental relations

There are four core units of study: Strategy Selection in Corporate Public Relations; Public Relations Management and Conflict Resolution; Public Opinion, Public Policy and the Public Sphere; Political Public Relations.

Graduate Certificate in Strategic Public RelationsCandidates for the Graduate Certificate in Strategic Public Relations are required to complete 24 credit points, including 12 credit points of core units of study and 12 credit points of elective units of study.

Graduate Diploma in Strategic Public RelationsCandidates for the Graduate Diploma in Strategic Public Relations are required to complete 36 credit points, including 18 credit points of core units of study and 18 credit points of elective units of study.

Master of Strategic Public RelationsCandidates for the Master of Strategic Public Relations are required to complete 48 credit points, including 24 credit points of core units of study and 24 credit points of elective units of study.