Leader of the pack: HSBC Bermuda, Lead Sponsor of Cup Match, revs up excitement during their Motorcade in Hamilton, held on Monday, July 21. The motorcade featured members of the Bermuda Long Riders Motorcycle Club and over 80 HSBC staff, handing out Cup Match car flags to the public. *Photo by Glenn Tucker

Friday, July 25, 2014 6:50 AM

Cup Match is as much about consumerism as it is about cultural heritage, writes Glenn Jones.