Investment activity is a forward-looking indicator, suggesting optimism about a company’s growth potential and likely profitability and more particularly, the viability of the company’s technology and business model and the talent of its staff.

Sentisis, which focuses on Spanish-language analysis, collected €200 in seed funding, per Crunchbase. Now, a year later, Sentisis has done a $1.3 million Series A round. (February 14, 2014 and March 18, 2015)

“Maritz Research buys Allegiance, forms MaritzCX” This is an interesting take-over, by a research firm — Maritz is/was a customer of Clarabridge’s, and maybe of other text-analytics providers — of a customer-experience firm that in turn licensed Attensity’s and Clarabridge’s technology, although Clarabridge’s seemingly on a capability-limited basis. (November 5, 2014)