Bulletproof Coffee is more than just an average cup of Joe. In fact they say you can drink Bulletproof Coffee rather than eat breakfast. It is touted to eliminate food cravings, improve your thinking ability and help you lose weight. What’s not to love about that?

How can a coffee beverage promise all these things? According to Dave Asprey, the creator of Bulletproof Coffee, it has to do with the ingredients. Watch on YouTube as Asprey adds two or more tablespoons unsalted grass-fed butter to the coffee drink. He also adds up to 2 tablespoons triglyceride oil as well. The addition of the fat added to Bulletproof Coffee tallies up 460 calories per cup. He believes the fat added to the coffee is healthy.

Although the thought of adding fat to a drink sounds gross, celebrities like Madonna report to Billboard.com that Bulletproof Coffee tastes similar to a creamy latte. Asprey believes the fat and caffeine together make his body and brain work more efficiently. Another addition to this concoction is a pharmaceutical product called Aniracetam. Aniracetam is believed to help the brain think clearer and quicker. It is a sort of fountain of youth for the brain.

Asprey has spent the past 15 years looking at his diet, and trying new foods to see how he felt. He also spent his own money on brain scans and other medical tests, to try and figure out how diet affects cognition. He concludes Bulletproof Coffee fits in with a paleo diet, which he believes is healthy.