BEST PRACTICES: Game Day sports and PR combo a grand slam

6:21 AM,
Mar. 4, 2013

Game Day Communications CEO Jackie Reau, left, and President Betsy Ross

Written by

Jeff Wallner

In 1998, Betsy Ross and Jackie Reau sat at a Downtown restaurant and wrote their first business plan on a cocktail napkin. But what evolved into Game Day Communications, a sports and entertainment communications firm founded in 2002 which has experienced double-digit growth the past two years, only slightly resembles what Ross, a former local and ESPN anchor, and Reau, formerly the director of marketing and public relations at the Cincinnati Art Museum, jotted down over dinner.

"The original vision was to do something in sports PR," said Ross, who spent five years with ESPN. "We had seen ...