Managing an online retailer store can certainly have its ups and its downs. The most recent down in the world of eCommerce has come in the form of Penguin 2.0, a Google algorithm update in May, not the cute cuddly flightless animals indigenous to colder climates. Many eCommerce sites were impacted and likely to have also been impacted by...

Unless you’re Amazon.com or a nationally-known brand, people need to know what you sell and how to find you online. But a person’s not just going to happen upon your site when looking to buy – not without help. So give them the assist that makes you money – optimize your product pages. ALL of them. You may not...