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B2B eCommerce platform provides the manufacturers and suppliers a unique opportunity to meet their customers' constantly changing goals and needs. In fact, 74% of B2B buyers indicate that buying from a website is more convenient than buying from a sales representative!

As businesses focus on gathering and using relevant data to gain true insights into their customers' needs and buying habits, adopting customer relationship management software and marketing automation has never been more important.

CRM software has the capacity to transform your business in many ways - by improving your business processes and your sales team, and by keeping you customers happy. Once you have developed your operations and grown your organisation with CRM, you won't be able to imagine your business without it!

The right CRM can work magic, serving as a single platform that can span across the entire breadth of an organisation. In 2019, an effective CRM can provide your SME with an opportunity to proactively anticipate customer needs and guide the customer experience while streamlining and unifying disparate areas of the business.

At a time when ingredients, manufacturers and end consumers may each be in a different continent, maintaining control and visibility throughout the entire network — or e-commerce transparency is more important now than ever before.

Manufacturers need to break their dependence on just selling products to selling services if they’re going to grow. Smart, connected products with IoT sensors embedded in them are the future of subscription business models and a key foundation of the subscription economy.