Justin Bieber: Promo For His New Fragrance, ‘The Key’

Justin Bieber has a new fragrance – The Key – coming out, and he’s hoping to get Beliebers on board with a short video he just released. Although something tells us he isn’t going to have any trouble getting his fans to buy buckets of his Bieber-scent.

The “mini-movie” (don’t call it a commercial) has no dialogue, only a piano soundtrack and features the ‘All Bad’ singer gaining access to sleeping girls’ rooms by dressing as a bellhop and using his own key. Would be creepy but, hey – it’s Justin Bieber! See the video below.

The 19-year-old has another movie coming out soon – the full length documentary ‘Believe’ will hit theaters on Christmas Day and presale tickets are already available.

A short clip of the film’s upcoming trailer was released earlier this month, and in a voiceover Justin takes on his haters. “When you’ve reached a certain point in life, there are people out there waiting to see you fall. But rather than let gravity take you down, sometimes you have to take matters into your own hands … and fly.”