Alexander Scott is a CEO, model, graphic designer and certified trainer with over 9 years of training experience. With a passion and pursuit in marketing & advertising, he uses it to further develop all 3 of his brands while keeping the same vision. Born out of Detroit, lessons were learned early that if you want to build a legacy, you have to be willing to work and make sacrifices for the bigger picture.

Although fitness is what one sees a lot of scrolling through social media, being business owner means being a Warrior inside and outside the gym. Alexander specialises in strength & conditioning, functional training, with an in depth background in supplement science, along with teaching amateur boxing, bring the element versatility in the programs he designs for online clients.

Check out my interview with Alexander below:

Hey Alexander! Would you like to introduce yourself to our readers?

What’s up thanks for having me. Honored to be here and apart of the platform you’ve built.

Talk me through an average day in the life of you?

I wake up at 6 am for fasted cardio, which consists for about an 45 minutes. Afterward I take my daily ritual which are multivitamins, turmeric, Maca powder, and super greens. I’m big on natural energy so that gives me the boost I need to respond to emails, check updates and processing with both businesses, and make progress on marketing campaigns. Aside from work I make sure to eat 5-6 meals throughout the day, workout, and usually stay up till about 10 or 11 working. Occasionally I’ll finish up early to catch some downtime.

What institution(s) did you attend and what did you study?

I studied at Bowling Green State University.

Why did you decide to become a fitness trainer?

Short answer is fitness literally saved my life. At a low point I was able to develop strength mentally in the gym which correlated into physical progress. That in itself pushed me to help others do the same and kick-started my passion.

As a fitness trainer, you have taken part nationally and qualified for NPC physique competitor, What other fitness certifications do you hold?

I’m certified through NFPT and currently working towards a NASM certification as well.

Tell us more about “Fitness Fanatics” and “Warrior Mind Fitness”. What are the main focus of those brands?

The focus of Warrior Mind is in the name coincidentally. It’s to hone and develop the warrior within all of us by testing your limits and pushing passed them. It means knowing that rock bottom can be a starting place to the best version of yourself, we just do that through a healthy lifestyle. Fitness Fanatics was founded by a good friend of mine name John. He came to me with this great idea and asked for help with the development of the logo, and establishing it as an official business. Through us partnering and John’s incredible work ethic and network abilities, it became the FIRST black fitness organization to be created within an HBCU. It’s inspiring.

How will you rate the fitness industry in the United States and do you feel it’s doing well in keeping Americans fit?

The fitness industry has taken a turn towards surface level perspectives and ideals. By this I mean it’s become too much about how you look instead of your actual work ethic. It’s cause people to focus on the likes you get from having a nice body as opposed to celebrating living a healthy lifestyle both inside and out. It’s result focused rather than real life journeys which leads to many comparing themselves instead of developing confidence from a place of self love and acceptance.

Looking at your photos from 2013 till now, there as been massive transformation and improvements. What will you say motivated/inspired you to go into fitness and stay dedicated in it?

I was inspired by the idea of competing. Taking my hunger and drive to the next level is what caused the big transformation with my physique. Honestly once you make changes like that, it’s very difficult to go back to how you were. Although it’s easy to do nothing and eat whatever you want, mentally you won’t allow yourself to slip back into a place you fought so hard to elevate from.

You are also an author, and have written some books ranging from fitness to healthy living. Tell us more about it?

I’m flattered but I wouldn’t consider myself an author just yet. I’ve written e-books that consists of training regimens I’ve followed and cultivated from years of training. However aside from that I’m also a big poet. In my free time I do a lot of writing and I’m considering putting a book together with a collection of my poetry.

What will you say are your 5 Dos and Don’t when it comes to fitness and health?

Do’s:

Do something active daily.

Eat frequent healthy meals.

Drink more water.

Challenge yourself.

Most of all, pursue fitness from a place of self love.

Don’ts:

Don’t attempt to lose weight by starving yourself.

Don’t focus too much on one thing or the exercise that comes easy to you.

Don’t get complacent.

Also don’t become too self critical.

Don’t follow multiple plans from multiple trainers, stick to one and see how it works.

What do you do to stay in shape, considering a lot of us have been home for over two months or more due to the lockdowns caused by COVID-19?

Thankfully I have a spin bike at home I use to keep my conditioning together. Aside from that I’ve created a workout plan that caters to home workouts.

Do you think we are taking our health and wellbeing seriously?

If anything I think we are now with everything going on within the world at this time. That in itself is a silver lining.

What are the element versatility in your programmes you will design for your online clients trying to start out eating healthy, what meal plans will you recommend?

My background in strength training, boxing, powerlifting and bodybuilding offers a lot of versatility. For clients starting out the best meal plan is the one that helps you burn more calories than you consume in a healthy manner.

How do you balance your professional and personal life?

When you’re a business owner professional and personal life and blend together at times. It takes a conscious effort to step back and draw a line between the two. Sometimes I’m aware, others times I’m not.

You also run a clothing brand called “Warrior Fitted Apparel”, how is that doing?

Warrior Fitted Apparel is doing good but it I’m aiming for it to be better towards the 3rd and 4th quarter. We have a new launch coming soon I’m excited for. The brand has come a long way since starting back in 2015.

What do you consider the most common public stereotype about the fitness trainers?

The most common public stereotype is people often assume you’re a trainer just because you’re fit and muscular. As if it’s not possible to just like keeping yourself in shape lol.

What aspect surprised you the most once you started your apparel?

That I would become a clothing and graphic designer. That was the biggest surprise along the way.

Looking back to when you started as also a fitness trainer and Entrepreneur managing two businesses, will there be anything you would like to change?

Experiences serve the purpose of developing who you are, and lessons toward who you will become. No regrets.

Which brands, clients, photographers, models,etc., have you worked with?

I’ve worked with brands such as Manscaped, MI Nutrition Sports, FitMenTeam, Title Boxing, and more. Quick shoutout to my photographer EncoreImages who’s responsible for some of my best professional content.

What do you consider your biggest professional success so far?

It’s yet to be determined. However it’s something I’m always chasing to prevent complacency. There’s always a step higher you can go if the desire within you is strong enough.

Who do you want to work with that you haven’t yet?

I’d love to work with Under Armour or Nike soon. I’m also looking into working with other fashion brands such as Fashionova Men and ASOS. Celebrity wise it’d be a huge honor to work with The Rock.

What has been your biggest challenge?

My personal biggest challenge is defeating doubt on a daily basis. The only person who can truly stop you is yourself. And you have to be adamant about your greatness the same way the mind can be adamant about your shortcomings.

Tell us two things people don’t know about you?

My birthday falls on Leap Day.

I’m ambidextrous.

Do you think its important to be active on social media and if so why?

That question depends on a number of different variables. Social media can be a life changing boost if used properly towards whatever you want to pursue. If you desire to develop yourself as a brand and have others follow that brand, then yes being active, but most of all authentic, is important.

You are of Ghanaian descent, but currently based in Detroit, MI, how as the city been working out for you?

Detroit is truly the Motor City. They say if you can make it in New York you can make it anywhere. But I believe that phrase applies more to my city. It’s tough, but at the same time principles and values you learn here give you a distinct advantage wherever else you go. Believe it or not we have a rich African diaspora here as well.

Tell me what are your must visit travel destinations?

Ghana

Paris

Los Angeles

Barcelona.

Name 5 things we should take seriously about our style choices?

Five things would be:

The hair style that suits you

Authenticity

Confidence

Creativity

Being in shape helps your style tremendously.

How would you describe your style?

My style is a mix of fitted clothing that is versatile enough to be both leisure and business casual.

What style appeals to you the most?

The perfect balance between not too casual, and not too uptight.

Name your five must have accessories/essentials?

My cross chain,

A good watch

If not a haircut then a good hat or du-rag

My phones

Water to have near me.

What are your favourite fashion trends?

I’m currently looking to create one.

What is your favourite dish?

Chicken and waffles.

What songs are currently on your music playlist?

I’m a big music nerd so my playlists go on for days. Everything from Hip Hip to R&B, Soul, Pop, and Trap.

Apart from fitness, writing, and business, what other projects are you currently working on?

I’m currently working on receiving my second certification in the marketing and advertising field. I’m also big into Forex and stock markets.

Seeing you’re doing your dreams, what advice can you give others to pursue their dreams?

Whatever you go through during your journey, go through it knowing it’s making you into the best version of yourself. The journey is what builds the foundation dreams thrive from. Don’t focus too much on setbacks or the pauses that occur in your pursuit. When it’s your dream the big picture always outweighs the small stuff. You got this.

Any specific plans for the future?

I’ve written out yearly, 5 year and 10 year goals. While that sounds great my biggest plan for the future is to make real-time progress everyday no matter how big or how small it is. Going to bed knowing I’ve put myself steps closer to what I want makes me happy and fulfilled. But it’s plenty cooking up on the horizon.

Any final words?

Believe in yourself and believe in your vision. It’s not cliche. That frame of mind moves mountains.