The tech giant is working on a mobile initiative to instantly deliver content to readers.

The open source project, dubbed Accelerated Mobile Pages, is a bid to have all webpages, even those loaded with videos, animations, graphics and ads, to load instantaneously.

“We hope the open nature of Accelerated Mobile Pages will protect the free flow of information by ensuring the mobile web works better and faster for everyone, everywhere,” Google Search vice-president of engineering David Besbris said in a blog post.

Google also wants to see the same code work across multiple platforms and devices making it easy for content to immediately appear, no matter what type of phone, tablet or mobile device a person happens to be using.
The project is centered around AMP HTML, a new open framework constructed from existing Web technologies, enabling websites to build light-weight webpages.

Check out this demo on Google Search to get an idea of what the tech titan has in mind.