Why Native? Because Your Ads Suck

"You know most of your marketing sucks." So Michael Brenner, VP of Marketing and Content Strategy at SAP, informed those marketers in attendance for the OMMA Native conference on Monday morning.
"Most marketing is challenged... to be nice." What about banners? Well, borrowing a line from Jay Z, Brenner said banners have "99 problems and a click ain’t one." That's why we're talking about
native, according to Brenner. That's why it's growing, and most marketers are looking so hopefuly at content marketing, or "storytelling," as he puts it. "The only want to be effective with native
advertising is to tell great stories."