Everything You Need To Know About The Rise Of German Beauty Brands

We’ve seen it all: K-Beauty, J-Beauty, A-Beauty, the list is endless but let us introduce you to the newest skincare craze: G-Beauty. That’s German beauty, just FYI, and it’s been in the wings for a while. With some of the most popular skincare brands on the market, G-Beauty is becoming big business.

According to Euromonitor, the German beauty market was valued at 17 billion euros last year and it’s only growing. what comes to mind when you think of German skincare? Science, precision and results - which is exactly what it's all about. German beauty brands tend to take an extremely scientific approach to skincare, focusing on the power of ingredients and formulas, with the majority of the brands being founded by doctors and professors. In other words, it's skincare you can rely on for results.

International Head Trainer at G-Beauty brand QMS, Rowan Hall-Farisse, believes: 'German beauty sticks to the science-led ethos rather than being driven by fads, trends, or fashion. It is technology driven and sticks to strict protocols; everything has to be tested and fact checked'. Sounds like all our prayers have been answered when it comes to skincare.

Interested? We've rounded up the German beauty brands you need to know so you can get ahead of the trend (and have great skin too).

If you’re a sensitive skin suffer, Dr Hauschka’s products are the answer to all your flare up woes. It’s one of the most popular German skincare brands in the market, stocked at pharmacies and beauty stores across the globe. The line is all about organic farming and the power of botanicals using 100% natural, biodynamic and certified organic materials. ELLE’s pick is the Rose Day Cream which is made from rose hip and rose petals to soothe sensitive skin and keep skin hydrated.

One of the newest G-Beauty brands to take the world by storm (Victoria Beckham is a dedicated fan), the brand's founder, Bader, is a professor and one of the world’s leading stem cell and biomedical scientists focused on activating and initiating the body’s regenerative processes. So what could be better than having all that powerful science and putting it on our faces? Although his products aren’t the cheapest, the ethos behind the brand is that you use one mega powerful product instead of a 12-step routine that doesn’t really do much, and we couldn’t agree more.

The founder, Dr. Med. Erich Schulte has been transforming the world of skincare for the past 30 years and we just didn’t know it until now. He developed the idea of researching the science of wound healing whilst working in the field of trauma surgery in Germany and decided to take everything he learnt and put all that healing science into his own skincare line. Ideal for damaged or scarred skin, the products work to boost skin regeneration and elasticity.

Following the theme of scientists being the brains behind G-Beauty brands is founder of her own skincare range, Dr Barbara Sturm. Famous within the industry for knowing all there is to know about anti-ageing, a topic that baffles us all, she’s popular amongst celebrities alike and is known to be Cher’s go-to for helping her ‘turn back time’. Sorry. Her products focus on hydration and cell-regeneration, which is something everyone needs no matter what your skin type.

This one may be cheating a little as Kaufmann is originally from the Austrian Alps but we've decided it counts, as Germany is its next door neighbour. Her namesake brand is famous for its organic and luxurious active ingredients. Check out the oils - they're like no other and instantly transport you to your happy place.

It’s a brand that has never not been on our shelves and has been around for over 100 years. It has been specifically designed to suit all skin types, no matter your race, gender or age. It was originally famous for its water and oil mixture and has since evolved into one of the most popular go-to sun protection brands.

He’s been described as the ‘Karl Lagerfield of injectables’ so we trusted Dr. Michael Prager immensely when he founded his own skincare line. The German-born doctor has been famous for his clinic treatments for over a decade and took all his knowledge and developed his own skincare line, focused on banishing the effects of environmental pollutants and UVA rays on the skin.

Weleda's hero product, Skin Food, is famous amongst celebs such as Julia Roberts and Victoria Beckham. Frankly, if it’s good enough for them, it’s good enough for us. The brand was co-founded by a chemist and pharmacist from Munich nearly 100 years ago and is still popular for its natural skin healing properties today. Weleda focuses on a ‘lead plant philosophy’ that draws from the therapeutic qualities of the individual plants used in it’s formula.

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