Online Reputation Management (or “ORM”) tools are the best marketing devices. They offer insights into what clients are saying, practically in realtime, about your firm, your brand and even your competitors.

Successful Online Reputation Management needs a planned multi-step approach to online communications initiatives. It means that the more features that are included into an online corporate reputation management initiative, the greater prospect of success. Social media used for direct communications alone is not effective; it requires to be coupled with building relationships, as third parties greatly influence online communication.

“Online Reputation Management is no longer an option, it is a necessity”, says Evan D’silva, Head of IT Operations, Mobilestyx Consulting and Solutions.