Hupu Fitness and IWF Shanghai held a press conference on January 8 at JW Marriott Shanghai Changfeng Park to announce their strategic partnership.

Hupu Sports Vice President Xu Min and Shanghai Donnor Exhibition Co Ltd General Manager Peng Chong described the concept and future of “Internet Plus Fitness” market and promised cooperation in marketing, advertising and business development.

IWF is the acronym of health, wellness and fitness. Hupu Sports, owner of Hupu Fitness, will take the advantage of its online resources to promote activities organized by IWF Expo and attract more people to buy fitness products and services or attend work-out training classes.