Sprout-Social

What’s the best social media management platform? That depends on who you ask. So it’s wise to ask a lot of people, which is essentially what G2 Crowd does on its business software review site. And after crunching the numbers from 600 reviews by business professionals, G2 Crowd reported today that…

From a Sprout Social video about its new Bot Builder. Earlier this week, business messaging platform LivePerson announced a version with a built-in bot powered by IBM’s super-intelligent agent, Watson. The main benefit, LivePerson said, was that this integrated bot could completely resolve as many…

The martech week in review: News and announcements in marketing technology this week that you might have missed Martech in Motion Sprout Social gets pinned A new Pinterest integration will enable marketers using Sprout Social to better connect brands with consumers on this platform. eBay partner…

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Sprout Social releases first non-developer bot-building platform for Twitter Jun 22, 2017 by Barry Levine It’s not AI, but the idea is to…

As it tries to grow its data licensing revenue, Twitter announced Wednesday two more participants in its new channel partner program, Brandwatch and Crimson Hexagon. This brings to five the number of channel partners. Sprinklr, Sprout Social and Conversocial were announced earlier this year, and…

Viewers no longer just watch the Super Bowl. They interact with the big game much the way they interact with all television — with their fingers flying on social media. And besides their armchair quarterback comments and their cheers and jeers during fumbles, stumbles and interceptions, Super Bowl…

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: IBM enlists Watson to define customer segments and insights Apr 27, 2017 by Barry Levine Through a newly expanded Marketing Insights, the…

This week we’re seeing some strategic collaborations and integrations, as well as following some career moves. Martech in motion Sprout Social acquires Simply Measured The social media management platform has expanded its capabilities with the acquisition of the analytics firm. The company says the…

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Millions of dollars at risk if companies don’t take consumer data protection seriously Aug 17, 2017 by Greg Sterling The FTC and Europe’s…

From Snaps Last week, Sprout Social announced a do-it-yourself bot creation platform for Twitter. This week, Snaps has released its self-service Conversational Marketing Cloud, which lets marketers create chatbots, emoji keyboards and custom iMessages. The platform has been in beta testing with…