Monday, September 26, 2016

"I'm Laurel. And I Tweet It."

Social media has become an important vehicle to reach our customers. From rider alerts to service change announcements, we strive to provide exceptional service and foster great relationships with our passengers. From first thing in the morning until late at night, Laurel, from our Agency Communications department, monitors our social media to ensure our customers stay informed.

Laurel spent fourteen years marketing online financial services where she thrived on responding to rapid technological changes. Part of these changes included incorporating social media as a method for outreach and customer service. Laurel brought her passion for social media to Community Transit three years ago, "It was nice to be able to usher in Twitter and nurture our audience there. Social media has an immediacy to it that is unique. It gives us the opportunity to respond right away to customers, to tell them we hear them and we're listening."

Laurel monitors @MyCommTrans regularly, especially early in the morning just before our commutes are at their peak, responding to any questions or concerns. By coordinating efforts with our Customer Service and Dispatch departments, Laurel utilizes social media to connect with our riders. "When people are frustrated, listening and responding goes a long way. It helps when you feel like someone hears you. We may not have the answer right at that moment, but we'll work hard to get the answer you need."

In addition to Twitter, Community Transit also has a Facebook page and can be found on YouTube and LinkedIn. "Every social media platform is different, but the interactions I have with customers, whether it's a 140 character tweet about service or a 'Like' on a photo I've posted to Facebook, make my job challenging and fun. To be able to answer a question and get feedback in such an immediate way makes social media a great fit for public transportation."

Thanks, Laurel, for your commitment to service, for being the friendly voice our customers see on their Twitter feed, and for being an active listener and problem solver. When you "Tweet It", you make a difference in how we help bring our customers home.

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