Write the Perfect Sales Email with ToutApp

Allison Howen

Posted on 9.16.2015

Sales solutions provider ToutApp has unveiled a new feature that provides sales reps with the best email templates for their prospects.

The feature, dubbed Recommended Templates, automatically analyzes all CRM data associated with a prospect when a sales rep is about to email that person. Based on that data, ToutApp recommends the best templates to either close the deal or carry the prospect to the next stage of the funnel.

“When we first launched ToutApp, it was really hard to get someone to even create a template,” said Tawheed (TK) Kader, CEO & Founder of ToutApp. “Today, though, the average sales team using our software shares 50 templates across their team and our larger customers have upwards of 1,000 total sales templates in their organization. This makes it challenging for reps to identify the best template or strategy for a specific situation when writing an email. With Recommended Templates, we’ve created a streamlined way to instantly and intelligently bubble up the most relevant templates that would perform best in every conversation.”

It is important to note that when creating new templates, ToutApp users can enter basic criteria on when a template should be recommended in the sales or prospect funnel. Then, ToutApp uses a proprietary machine learning algorithm to analyze all available CRM data, as well as the basic tags designated during template creation, to automatically predict the templates that will drive the best outcomes.

What’s more, templates are recommended directly within the salesperson’s workflow at the moment an email address is entered in the compose window of services like Gmail or Outlook, or within CRMs like Salesforce. The solution aims to increase revenue performance and to shorten sales cycles.

“This is a great feature for sales reps, but think about the impact for sales managers,” said Kader. “With Recommended Templates, managers can make sure the best templates are being used at the right stages of the sales or prospecting process, and they can standardize this across their teams.”