“B” is the first beauty and care product series from VEROPOULOS-SPAR Super Markets. The hand soap –in 4 different aromas- is the first part that has been produced.
In this project the objective was to create a private label brand that renders perfectly the balance between high quality product and low price. Brand name “B” reflects both the company’s name Veropoulos (Βερόπουλος in Greek) and the fact that the series belongs in the “Beauty-SPAR” category of products. The “clean atmosphere” of the layout along with the softness in color treatment highlight the quality traits of the products.