Supplements the efforts of the other two platforms with an emphasis on PR media

Social Media Marketing Case Studies - Client Growth

Client 1: New EEP client- 3 Month Stats

Facebook follower growth- 2%

Instagram follower growth- 100%

Twitter follower growth- 100%

Post Performance

Stabilized platforms with consistent posting
(increased number of posts on all 3 channels by over 100%)

Facebook Engagement per post- 5.5%
(Good engagement is considered 1-2%)

Total Reach per post- 1,248
(15% of follower base, “good followership” is 10%)

Instagram Engagement- 8.8%
(Good engagement considered 3%)

Client 2:EEP Client Special Project

Goals – Establish stronger platforms in Instagram and Twitter. Increase the full-page readership and click thru rate on the e-newsletter. Complete a study on new revenue channels so as to not be as weather dependent.

Facebook follower growth- 2.8% (2,430 followers)

Instagram follower growth- 100% (209 followers)

Twitter follower growth- 5.3%

Post Performance

Stabilized platforms with consistent posting

Client wanted to keep control of Facebook, but needed main support on Instagram and Twitter

Instagram Engagement- 12.4%
(Good engagement considered 3% on this platform)

By leveraging hashtags and a new strategy for this account, EEP increased the followers of the client from 220 to 429. A 100% increase which led to more visibility and engagement.

Accomplished Goals

Post stats show a stabilization and growth within the platforms along with great engagement

Helped client consolidate email lists into 1 for data collection

Increased click rates of e-newsletter 5x (2% to 10%+)

Provided 4 ideas to explore going into 2019 to supplement the main businesses during off times (Client is a weather dependent business)

Institute Sponsors/ Ad space

Rent the space during the day (ex. Flea Market)

Gave research on audience that the client was unaware of and how they can exploit that for a shift in marketing.

Additional Marketing Opportunities

Representing Our Members

EEP participated in a 4-month VTC Tourism Blitz at the Clear Brook (I-81) Welcome Center that wraps up at the end of September.