Racing Post is one of the lucky publications that has its niche cornered. Similar to publications with a strong hold on their audience, it has successfully put online subscriptions to good use since the early 2000s. But not all paywalls are created equal, and Racing Post was working with a homemade solution that was no longer cutting the mustard. It decided to revamp its paid content strategy to better serve its consumers, grow subscriber numbers, and collect greater insight into its audience.

Data Depth and NewsBank Announce Partnership

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Data Depth Corporation and NewsBank, Inc. have announced a partnership that enables NewsBank to extend Data Depth's iCopyright licensing services to its clients while providing additional revenue sources for its publisher partners. NewsBank, an information provider, will integrate iCopyright's content licensing and copyright compliance capabilities into the content it provides its clients. Clients will be able to license the content for including ad-supported free uses, photocopies, email distribution, custom reprints and eprints, and republication rights.