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AMY ZIARI

Based in Seattle, I'm a VP at the tech PR agency Bateman Group. My work involves bringing important stories to the public — and giving thoughtful, dedicated communications counsel along the way. Over the last decade, I've worked with a wide variety of tech companies facing every PR challenge in the book, though I specialize in fast-growth B2B tech companies with a strong focus on the developer tools space and corporate innovation (workplace software, diversity, recruiting etc.).

I approach my work with a creative but strategic lens. I am a strong believer in experimentation, while using a consistent process to achieve your communications goals.

SPECIALITIES:

Executive thought leadership: Have an important industry perspective, or want to be known as an expert on a topic? I help you create communications campaigns that elevate your personal brand.

Data campaigns: Data is a powerful storytelling tool. Whether using internal data or partnering with a vendor on a research project, I craft strategic data campaigns that support your goals.

Corporate leadership: From mentoring staff to growing new parts of the business, I bring more than just PR expertise to every job.

Content: You have seen my writing before. From corporate websites, to technology and business publications like TechCrunch and Recode, to emails from executives to employees. I find the perfect balance between tone and strategic messages to advance your business objectives.

Creative storytelling: Every company has a story, but how do you make others care about it? I turn product news, company momentum, market trends and more into stories the media wants to hear about. My philosophy rests heavily on context; no story exists in a vacuum.

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CASE STUDIES

Appurify

I was hired at Appurify as its first non-technical employee. The company had no marketing assets, and the initial product messaging was very technical.

Solution: Created marketing function from scratch. Activities included corporate messaging revamp, new website, product demo videos and sales enablement materials. I also wrote the developer documentation for the company.

Outcome: Appurify was acquired by Google in 2014.

CODE SCHOOL

The company had a huge developer fan base, but little mainstream awareness of what made it unique: its entertainment-based approach to code education.

Outcome: Top-tier media placements in everywhere from Fast Company to Inc. Code School was acquired by PluralSight in 2015.

PROSPER

Prosper is one of the leading marketplace lending companies in the US. It wanted to use content to scale the PR program and educate prospects.

Solution: I conceived of and built a fully integrated content program, which involved a mix of owned, earned and paid content. I also oversaw a roster of writers and content strategists to bring the content to life.

Outcome: Content engine produced 60M impressions in the first four months.

Amy is the best all-around EVERYTHING in PR. She has an incredible work ethic and is easily the smartest person in the room. Despite that she remains completely humble, funny, and charming. Every team she is on she gives more than is required and there is no other person I’d rather be working with than Amy. She completely breaks through whatever perception of PR people you have. Whether you hire her or work with her you will agree that she is the best at what she does.