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Episode 1: Dominating Local Search for Business With Sarah Snyder-Castañeda

By Sarah Snyder-Casteñeda on October 02nd, 2018

Originally a print journalist, Sarah shifted into local search optimization for businesses when she saw the opportunity unfold as search technology evolved. She knew she could leverage her writing skills and curiosity to learn new technologies quickly and help businesses navigate the often confusing world of SEO.

Sarah shares why content isn’t always king and how to make sure you’re creating the type of content that moves the needle. She also gives some tips on leveraging free tools such as Google My Business and Google Posts to rank higher than local competitors. Heather and Sarah also talk about how voice search is becoming more relevant and why businesses want to get in front of this while they’re trying to boost their online presence.

Highlights

Is content really king?

What’s going on with voice search and why should businesses care?

What are Google Posts and how can businesses benefit?

Resources

Here’s more on Local U, where Sarah brushes up on her local search chops

About The Podcast
On the Creative Noggin podcast, Senior Communications Specialist Heather Rosenquist interviews our in-house specialists on all things agency news, marketing and advertising. Over the last 20 years, Heather has worked as a copywriter, creative director, social media content creator and strategist for advertising agencies across Texas.

About Creative Noggin
Creative Noggin is a full-service branding, marketing, advertising and communications firm based in San Antonio, Texas. In addition to the agency owners’ more than 40 years of combined expertise, the Noggin team consists of a 100% virtual collection of veteran-only advertising and marketing talent.

Be sure to subscribe to the Creative Noggin podcast wherever you listen to your favorite shows. Stay tuned for more cutting insights from our wealth of senior-level experts! Got a question you want answered? Don’t hesitate to reach us on Facebook, Twitter or Instagram!