BCBG Max Azria / Spring 2011 RTW

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Don’t tell the Azrias that fashion has moved on from the mini. The BCBGMAXAZRIA show opened with a nod to spring’s longer lengths with a voluminous white silk gown cut long to the ankle. And then came a parade of minidresses, or micro-minidresses, as the line list noted, in a vast range of styles—demure and embroidered, geometric and layered, wispy and asymmetrical.

As Lubov Azria explained a few days before the show, “Whenever I travel, I make a point of visiting the stores and seeing my customers. These are not women who care about the latest thing. They buy what appeals to them.” And when the weather gets warm, what appeals to the BCBG woman is showing a little leg. Or a lot.

Still, the spring collection wasn’t a rehash. What made the Azrias’ dresses look new was the way they incorporated the season’s loosened-up silhouette and muted color palette. Working in ivory, gray, taupe, and pink, the Azrias made a solid case for adapting the latest shapes to suit their own purposes. After all, they’ve been keeping their customers happy for 21 years now.