Nicki Minaj Partnering with Creators of ‘Kim Kardashian: Hollywood’ on New Mobile Game

Nicki Minaj is set to follow in Kim Kardashian’s footsteps and star in her own mobile video game.

Minaj will team with Glu Mobile, which produced the popular “Kim Kardashian: Hollywood” game, the company announced this week. Hollywood raked in more than $74 million in 2014, largely through in-game add-ons.

The company and star will launch a game this fall–a first-person shooter featuring Statham’s likeness and voice called Sniper X: Kill Confirmed.

Glu said in its second-quarter earnings report that it’s also looking for more celebrities to team up with.

(Glu Mobile)

“The reason we are working with people that have 100 million social followers is they can effectively generate their own awareness,” de Masi said in an earnings conference call with analysts, according to the Wall Street Journal. “We think that builds a lot more stability to Glu’s business long-term.”

But Mike Hickey, an analyst with Benchmark Company LLC, says just because “Hollywood” worked well doesn’t mean other games will.

“They’ve had great success with Kim, but that doesn’t mean all these others deals are going to be a success,” he said.

On the other hand, one reason “Hollywood” worked so well was Kardashian’s active promotion through her social media accounts, said Mike Olson, an analyst with Piper Jaffray.

We use cookies to understand how you use our site and to improve your experience. This includes personalizing content and advertising. By continuing to use our site, you accept our use of cookies, revised Privacy Policy and Terms of Use.More informationI accept×