Andrew Smith, executive director of Global Andrew Smith, executive director of Global Cadillac design, introduces the 2015 Cadillac ATS coupe -- and the redesigned brand badge -- at the North American International Auto Show in Detroit. Paul Sancya AP

The 2015 Cadillac ATS entry-level coupe at its introduction at the North American International Auto Show in Detroit. STAN HONDA AFP/Getty Images

The 2015 Cadillac ATS entry-level coupe at its introduction at the North American International Auto Show in Detroit. STAN HONDA AFP/Getty Images

Andrew Smith, executive director of Global Cadillac design, introduces the 2015 Cadillac ATS coupe -- and the redesigned brand badge -- at the North American International Auto Show in Detroit. STAN HONDA AFP/Getty Images

In addition to unveiling the 2015 Cadillac ATS, Cadillac also showed off its new, redesigned brand badge at the North American International Auto Show in Detroit. STAN HONDA AFP/Getty Images

The 2015 Cadillac ATS entry-level coupe at its introduction at the North American International Auto Show in Detroit. STAN HONDA AFP/Getty Images

The 2015 Cadillac ATS entry-level coupe at its introduction at the North American International Auto Show in Detroit. STAN HONDA AFP/Getty Images