Hard to see racism when you're white? Not when hundreds of white supremacists are marching down your streets.

This Saturday should be an interesting one up in Duluth.

Backers of the Un-Fair Campaign's controversial "It's hard to see racism when you're white" billboards have scheduled a pro-racial-justice counter-rally set to happen concurrently with a white nationalist group's pro-white rally.

The racial justice group is meeting at 10 a.m. at the Aerial Lift Bridge -- at the same time, the white nationalists will be gathering nearby at Duluth City Hall.

The controversial billboards tell passersby that
"It's hard to see racism when you're white," but some white folks locally and nationally object to being singled out and
argue the campaign contradicts itself by using racism to combat racism.

Saturday's pro-white rally is being organized by the Supreme White Alliance, whose members share "a common belief that our race and our heritage are in danger of disappearing from existence due to the lies that come from multiculturalism."

SWA: Un-Fair Campaign suggests whites are "automatically racist because they are white."

A statement on the SWA's homepage says the Un-Fair Campaign "has plastered advertisments [sic] all over these towns basically telling white people that they are automatically racist because they are white. The rally will be held on March 3rd to protest this outrageous claim."

Supporters of the Un-Fair Campaign and its billboards first planned to ignore the SWA rally, but have now decided to make their presence felt this Saturday morning.

Duluth activist Joel Kilgour told the Duluth News Tribune that he and other counter-rally organizers look at it "as an opportunity for people to recommit, as a community, to work on racial justice and grow together as a stronger community." He said that 50 Duluth-based organizations and nearly 200 community members have signed an open letter calling on Duluth residents to take action Saturday to counter racism and promote community.

Saturday's festivities probably won't be quite on par with the Selma to Montgomery marches, nonetheless it's surprising that Duluth and its 90 percent white population has emerged as Minnesota's hotbed of racial controversy. Hard to see racism when you're white? Not when hundreds of white supremacists are rallying in your city.