Bellybeans is a clothing store at 103 E. College Ave. in downtown Appleton. Maureen Wallenfang/Post-Crescent Media

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Maureen Wallenfang

Post-Crescent Media

Bellybeans, a shop that carried clothing for expecting women, mothers and their children, is closing for the very reason it existed: family.

“I am excited to begin new endeavors with my family,” owner Lisa Betley wrote on her Facebook page today.

She explained a little more in person between customers. The shop’s clearance sale is already drawing lots of shoppers.

“My husband got a new territory in his business and we have two boys,” she said. “It was a lot. Something had to give.”

After the shop closes, Betley will get a chance to be a stay-at-home mom for a little bit, but then will help in her husband’s business.

The shop, which she called “our third baby,” will close on or around June 15, depending on inventory levels. She encourages anyone with gift certificates or store credits to redeem them as soon as possible.

Betley opened Bellybeans on Appleton Street in Oct. 2006 and moved it to 103 E. College Ave., its current location, in 2009.