Will charities jump on board the latest profile picture viral trend?

A new viral trend has taken Facebook by storm; posting your first ever profile picture and encouraging three of your friends to do the same. Will charities see this as a potential fundraising opportunity?

It was only a matter of time before another viral trend started clogging up our newsfeeds.

Last year we had Neknominate, which saw people downing pints on camera before nominating their friends to do the same. Following that came #nomakeupselfie and #icebucketchallenge which at least had a charitable angle; those who posted the videos or pictures did so alongside a donation to charity.

Now a new viral trend has taken Facebook by storm; posting your first ever profile picture and encouraging three of your friends to do the same. This campaign is not yet affiliated with an organisation, for it is people-driven.

Of course, as we experienced with the Ice Bucket challenge this could mean for some organisations that the campaign is still up for grabs. Macmillan and Wateraid came under fire after they were quick to jump on the back #IceBucketChallenge, which was originally to raise money for those suffering with motor neurone disease.

What can we draw from this? Don’t be surprised if charities jump on the bandwagon of this profile picture posting trend with their own text code and call to action.