The artificial intelligence (IA) has set a great advance for humanity in several fields, however, that does not mean that its activity is excluded from the ethical reflection. Humanity is dealing, and it is going to deal in the future, with a number of challenges that will force us to create new ideas to be able to live at the demand of the ages. Among these challenges, we found: labor and economical; human improvement, military and security; and the political and juridical; among others. Then, once the challenges of the IA field are considered, one ethical reference that can serve to deal with those challenges can be the The Imperative of Responsibility of Hans Jonas. The reading of this ethical proposal can offer us the first coordinates to locate ourselves within a new horizon of possibilities for the humanity and serve as a starting point in the commitment that the different and involved knowledges should assume in this new field.