Digital Marketing/Search Optimization Analyst

Job Description

The Digital Marketing/Search Optimization Analyst is responsible for deploying and tracking digital and social marketing campaigns and testing and measuring successes of those campaigns. In addition, the Analyst develops content and analyzes, produces, and measure performance of website content as well as optimize websites through Search Engine Optimization (SEO) to improve marketing effectiveness. Responsibilities include:

Write and edit text for website and digital campaign content and product-focused copy that entices and engages customers and highlights product attributes, while also focusing on capturing the customer's attention and utilizing current SEO techniques

Research and analyze competitor keywords and advertising links, as well as, prepare and present reports on campaign success

Perform ongoing research and provide suggestions for process and productivity optimization

Coordinate with staff and client to help develop creative initiatives and provide comprehensive research and data analysis support

Write and edit text for website and digital campaign content and product-focused copy that entices and engages customers and highlights product attributes, while also focusing on capturing the customer's attention and utilizing current SEO techniques

Research and analyze competitor keywords and advertising links, as well as, prepare and present reports on campaign success

Perform ongoing research and provide suggestions for process and productivity optimization

Coordinate with staff and client to help develop creative initiatives and provide comprehensive research and data analysis support

Qualifications

BS/BA degree or equivalent combination of education/work experience

At least two years of professional digital marketing/ SEO related work experience