How to Acquire Online Leads from Offline Events

Whether you own a stadium, run a restaurant, throw a party or host any other event, you can capture online lead data from the people who attend. This strategy is a crowd favorite, mainly because it’s just plain cool.

WHAT YOU NEED

HOW YOU DO IT

What customer data are these users generating and how can you collect and harness it? Almost every event requires a check-in process or offers Wi-Fi. Either way, you can gate your check-in or Wi-Fi with an activator. As we discussed in a previous blog post, your Customer Data Platform should be able to provide you with all types of activators that cover Wi-Fi, event registration and more. You can also combine activators with Beacon technology for really interesting data collection.

Once your activators are in place you will know exactly who showed up to your party, which fans came to the game or which key clients attended your panel. You can collect emails, interests, demographics and other data to generate leads and empower your Events team to launch more successful events in the future.

If you don’t have a CDP with activators, you should still try to find manual workarounds for gating your Wi-Fi or event registration.

The important thing to note is that just because you host offline events, it doesn’t mean you can’t convert those offline users into online leads.

Was this helpful? Download the full White Paper 10 Ways to Use Data to Increase Conversions for more tips.

Justin is the Demand Generation and Marketing Operations Manager at Umbel. He has strong opinions about pizza, pivot tables and automated workflows...he can also sing karaoke like it's nobody's business.