Essential Communications is an independent Public Relations agency specialising in the travel retail sector.

Tuesday, 11 November 2014

Tyko reports most successful TFWA WE to date

TFWA World Exhibition & Conference 2014 has proven to be a great success for Tyko Travel Retail. The introduction of new key lines such as Axis, Orb, Sundown & Flight within the Breo watch and sunglasses collections were very well received by both airlines and ground stores. During the week, Tyko received a number of new listing confirmations from strategic ground store partners for the Breo self-select unit within Europe, Middle East & the Americas, some of which Tyko had been working on - others which came out of the blue.

Hippie Chic sales continue to outperform all Tyko’s customer expectations, with buyer comments ranging from ‘what is the secret to the success’ to ‘we should have listened to you earlier’. Tyko has great expectations for Hippie Chic in 2015 and, with the addition of three new designs, it allows current partners to offer a fresh new look and maximise sales on board come Spring/Summer 2015.

Tyko’s three new brand launches; Daisy Chain – nature’s jewellery; Kartel - doing time since 1880; and Punk Luxe – everyone has a dark fun side, received an amazing reaction during TFWA WE2014. Since the show last year, Tyko’s design team has been carefully studying trends within global domestic markets, taking up-and-coming trends and adding its own innovative touch with the goal of bringing ‘the next big thing’ to the Travel Retail sector, initially launching the concepts as ‘airline exclusive’. From the reaction of Tyko’s airline partners last week, it believes that it has achieved this with all three new brands.

Says Martin Lovatt - GTR Sales Director, Tyko: “I genuinely believe this year our investment in market research, design and product development has sent a clear message to the industry reconfirming that Tyko Travel Retail is, as always, fully committed to bringing innovative, affordable and high volume products to the Travel Retail Sector.”

Says Robert Morrison - Chairman, Tyko: “TFWA WE 2014 has been our best year yet. Our team and product offerings are superb and we are making fantastic progress going into 2015. We have been working very hard to deliver a strategy that is both unique and fresh to travel retail. We have created products that fit the travel retail customers needs and captured current trends within these products. Our current multi brand portfolio has an offer for all ages thus opening up large markets to deliver volume sales to our trade customers. We are excited to deliver what we believe to be a unique offering and service in 2015.”

Says Janice Smith - European Sales Manager, Tyko: “There was a genuine buzz when presenting our newness in Cannes this year, I felt that buyer’s feedback to the collections was one of genuine excitement. It was clear from their reactions that we were offering something new, fresh and exciting, they could see our new and innovative collections would be adding value to their well-established watch & jewellery collections come spring/summer 2015.”