It doesn't come easily to the company that fosters a "do no evil" policy. However, as Google executives have admitted, the naming policy on Google+ is creating confusions greater than those in addled heads of most members of Congress. So judgments must be made.

On the, um, plus side, this Steve Jobs has a perfect profile picture that is unquestionably of the man from Apple. Moreover, he has these six luminaries in his circle: Mark Zuckerberg, Sergey Brin, Steve Wozniak, Larry Page, Linus Torvalds, and Vic Gundotra.

On the other hand, the Google machines might be suspicious of this Steve Jobs' "About" page. It reads: "I'm looking for a fixer-upper with a solid foundation. Am willing to tear down walls, build bridges, and light fires. I have great experience, lots of energy, a bit of that 'vision thing,' and I'm not afraid to start from the beginning."

There are some who will believe that, late one night, the Apple CEO took minutes, if not hours, out of his day in order to pen this self-description. These people will also believe that there is a tiny hamster that makes the records go around inside their iPods.

Still, some fence-sitters might be wondering whether this Steve Jobs has posted anything. Yes, I can reveal. Just one thing, posted yesterday: "We are working on something you've been expecting for years."