Partners

Partners

The List is dedicated to forming partnerships with organizations that support the growth, enrichment and success of those in the advertising, marketing services, media and sales industries. We offer unique incentives and discounts to members of any of the following organizations. If you are part of a similar organization, please contact jenniferg@thelistinc.com for details into becoming a partner with The List.

Newfangled

Newfangled works with small marketing services firms (those with fewer than 100 employees) to help them plan and program conversion-focused sites for their clients and themselves.

The conversion-focused sites we create excel at attracting, informing, engaging, and nurturing qualified prospects. Our sites are built to be highly trackable – allowing our clients to see very detailed information about their prospect’s activity – and typically feature custom push and pull integration with CRM and Marketing Automation tools.

Instead of entering information into yet another proprietary search consultant database, External View have partnered with The List® to handle agency registration and database management.

“We trust The List as the most comprehensive and accurate agency and advertiser database. Working in conjunction with their team to identify new agencies and maintain accurate records on more established firms ensures we have the information we need for agency searches at our finger-tips,” said Russel Wohlwerth, Principle of External View Consulting Group.

Moat

Moat is a New York-based SaaS company focused on building products for brand advertisers and premium publishers. Customers of The List can view both current and past digital display ads running on the Web in a single location. Whether you’re an advertiser, publisher or agency, it’s helpful to understand what ads are running where as your formulate your own campaigns and if your website is selling advertising, you need to know which advertisers are buying and where they are running. For more information on Moat, visit www.moat.com

Robb High Associates

Agency growth consultant Robb High has helped 325+ MarCom firms of all sizes – from 8 to 800 employees – and all disciplines – advertising, PR, promotion, media, design, interactive, research, multicultural and direct/CRM – improve their new business win-rates. In his career, Robb has been involved with winning over 146 new clients representing $1+ billion in billings.

Today, Robb High Associates runs advanced new business seminars, client satisfaction audits and on-call consulting especially designed for CEO’s and senior exectuives involved with the new business at small to mid-sized MarCom forms of all disciplines, including advertising, public relations, design, interactive, direct/CRM, media, multi-cultural and promotion.

Digital Place-Based Advertising Association

The DPAA exists to drive consistent growth for the industry through a collaboration among advertisers, agencies, place-based digital and video networks and their suppliers. The DPAA is the only trade organization dedicated to making it easier for marketers and agencies to plan, buy and evaluate the effectiveness of digital place-based advertising networks. DPAA accomplishes this by:

Demonstrating and promoting the effectiveness of digital place-based advertising

Educating the advertising community on the power and reach of digital place-based networks

Developing industry-wide best practices, guidelines, standards and research making it easier to plan, buy and evaluate the media’s effectiveness

Radio Advertising Bureau

The Radio Advertising Bureau’s mission is to lead industry initiatives and provide organizational, educational, research and advocacy programs and services that benefit the RAB membership and the radio industry as a whole. The RAB strives to enhance the perception of radio as a primary medium for all advertisers, increase radio’s advertising and marketing revenue and organize the industry to guidelines that make radio an easier medium for agencies and marketers to buy and capture value.

AHAA

AHAA represents the best minds and resources dedicated to Hispanic-specialized marketing. Over the last two decades, AHAA has been a long-standing champion for corporate investment in Hispanic marketing and, since its inception in 1996, has increased Hispanic budget allocations by 12-fold.

Organizations trying to reach and connect with Hispanic consumers turn to AHAA members for unmatched cultural expertise and knowledge. Companies like General Mills, Procter & Gamble, McDonalds, Wal-Mart, Target, JC Penney, Domino’s Pizza and Allstate are tapping into the Hispanic market potential and rely on Hispanic-specialized agencies to deliver bottom-line profits even during the recession. As the voice of the Hispanic-specialized marketing industry, AHAA demonstrates the value of targeting Hispanics, showcases the impact of using AHAA member agencies, and provides forums for the discussion and dialogue between advertisers and industry professionals.

For more information or for membership inquiries, please go to www.ahaa.org

MediaPost Communications

MediaPost Communications is an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. MediaPost is the holding company for the following entities: MediaPost.com, the OMMA conferences (25+ events per year), MediaPost.com, OMMA & MEDIA Magazines, and a suite of 50+ industry-focused eNewsletters and blogs.

IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. For more information, please visit www.iab.net.

Mirren

Mirren is a resource dedicated to agency principals, account management, and new business leaders and provides the tools to crank up your agency’s new business. With step-by-step online training programs, videos, workshops, insider leads, and the annual Mirren New Business Conference, Mirren.org is an exlusive membership organization with a passion agency growth, agency innovation and pushing new business – and the entire indsutry – forward.

Michael Gass

As the author of the blog, FUEL LINES, Michael Gass provides agency executives business development tips, tactics, practices and trends in an effort to help ad agencies, PR firms and digital shops create a more clearly defined focus and differentiated business strategy.

The Sponsorship Guy

Larry Weil is a sponsorship engagement strategist and customer acquisition specialist for some of the nation’s most recognized consumer brands, B to B companies, sports, event, and entertainment properties. The insights, experience and resources gives his clients and partners a tremendous advantage in decision making, negotiations, analysis and speed to market.