Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.

04 July 2008

Nils-Ove Gustavsson

After our stop in Jänsmässhomen we went over the border to Norway and Snåsa to meet Nils-Ove. He is really good on duodji (sami handicraft) and showed us his home made bow and some amazing knifes made out of reindeer antlers, you can see them all in a previous post. For the evening Nils-Ove made us some delicious toasts and then we stayed over the night in his house. The next morning he tried to put on his working pants but we got him to change into the Denim Demons instead. So in 2-3 weeks we will see if he has used them everyday as promised!