Executive Summary
Adidas has been around since 1924 and has grown to be one of the top companies in

providing a variety of high quality products to consumers interested in sports. It is currently the number two brand in the sporting goods industry, trailing its main competitor Nike. Adidas has a strong focus on both performance and style, as opposed to Nike’s more pure performance emphasis. Adidas is currently surviving in its market but has many barriers holding it back from becoming a more dominant and thriving company. Right now, adidas is facing an array of opportunities that it can choose to capitalize

on, which requires it to partially change its focus in order to seek out less established markets of consumers that have a huge potential for future growth, profits and customer loyalty. Adidas is also facing issues with the communication between its customers and the company, and how that affects sales volumes. If Adidas continues on its current path it will likely continue to survive in its market, but it will also continue to be wholly dominated by Nike. However, by making some key changes in its approach to its current situation, Adidas has the potential to grab hold of a much greater base of loyal consumers besides its soccer market. We have five recommendations that, if implemented effectively, will lead adidas into

a new era of market penetration and customer loyalty that will put adidas in position to truly compete with its rival Nike. Our first recommendation is to become a more socially responsible company by improving supply chain management practices. Secondly, we recommend that adidas put a strong focus on the female market of active women who will not accept the “make it pink” model. Third, we recommend that adidas streamline its

product offerings and avoid spending heavy resources on promotion of products for niche markets. Our fourth recommendation is to improve specific product and technological awareness by focusing on better functional communication, such as a redesigned and simpler website, and an increase in advertisements and commercials for specific products, as opposed to just focusing on promoting the adidas brand as a whole. Finally, we recommend that adidas aggressively pursue gaining market share in emerging Asian markets, especially China, since there is yet to be an established leader there in the sporting goods industry. Currently adidas is essentially surviving in the market, but it is overshadowed by its

biggest competitor Nike. By following these five recommendations, adidas will ultimately be able to thrive because it will be capitalizing on its biggest strengths while aggressively pursuing markets that are most vulnerable to gaining market share. If adidas can effectively implement our five recommendations, we are confident that it will result in the company proving its own very powerful slogan that Impossible is Nothing.

... liquor, apparel, general merchandize and over head products. Notably Cole has a culture of low price as its marketing strategy of attracting and retaining customers.
Fresh produce are the chief of Cole’s product line. The chain of supermarket is among the leading retailers operating more than 720 stores in Australia (Morales, 2013). The company harbors more than 90, 000 employees with a customer base of approximately 4.5 million people. Woolworths is the main competitor of Cole with 40% stake in the Industry. Others include Aldi, Speciality Foods, and Franklins. Coles together with its leading competitor have a market competitor of sale price and large customer base (Pearson and Hendricks, 2011). The company endeavors for high quality in its products, services and delivery (Szakiel and Beare, 2009).[PPD_PAYTOREADMORE]
The present market strategy of Cole is geared towards the liquor, food and fuel consumers (Morales, 2013). In addition, it emphasizes on providing a diversity of products on its target markets with customers of different income. Further, Cole’s consumers are derived from all over the world (Romaniuk and Thiel, 2012). With regard to promotion, the company employs different media such as the radio, newspapers, the internet and TV in the promotion and advertisement of its products. Public relations are also another strategy in promoting the company.
MARKETING OBJECTIVES
The situation analysis identified some of the...

...MARKETING MANAGEMENT
TERM PAPER ON
ADIDAS
SUBMITTED TO SUBMITTED BY
BRIJESH SINGH VIJAY SAI. D
MBA 2ND SEM
SEC:B
CONTENTS
1. Introduction
2. Market Objectives of Adidas
3. Branding
4. Positioning Strategy
5. Segmenting Adidas
6. Considering the Family Life Cycle
7. Conclusion
MOBILE MARKETING AT ADIDAS
Introduction
In entering the US market Adidas realized that the conventional methods used Europe will not suffice in this fierce market. Nike and Reebok was the fore runners in the US and gaining market share would be a slow process. Nike cornered the market in sports endorsements in basketball, running, children, cross training and woman’s footwear.
Adidas came to the realization that their marketing strategy needs to be revamped as Nike in 2003 gained market share in what was perceived as Adidas’s home ground. Technology has enabled Adidas to reposition their strategy and effectively converse with their target audience.
In this study the marketing objectives will be reviewed and how technology aligns with the Adidas strategy. Branding and the positioning will be analyzed; focusing on the steps taken to rebrand and reposition...

...﻿
MarketingPlan of New Product
Portable Blender
Group Members:
Sameer Ahmed Chhipa
Farhad Wali Khan
Rizwan Akhter
Saad Iqbal
Yasir Abbasi
Mehmood Aslam
Table of Content
The Executive Summary
Company Description
Company Mission Statement
Vision
Core Values
Current Market Situation
Market Description
Product Review
Competitors Review
SWOT Analysis
Strength
Weakness
Opportunities
Threats
Company Objectives
Target Segment(s) Profile
Market Strategies
Executive Summary
Friends & Co. is a manufacturing company and it is having a marketingplan for portable juicer blender, this plan is created by six entrepreneurs to secure growth of the product in the market, and make a good direction of flow of product. By doing research and development in making good marketing strategies for the product, knowing the behavior of the consumer, as household people and travelers will be the one consuming it, because of its unique shape. As a new product entering in market would not be easy, organization would face many challenges such as tough competition, changing technology etc, to make place in market we have to enter with some strong marketing tactics like value pricing, energy efficient product, and retaining customer value. Over the next five year, Friends & Co....

...A marketingplan is the key to business. Its purpose is to maximize the business' profits. As opportunities crop up or the business environment changes, the objective and marketing strategies in the plan will aim toward the best action. The marketingplan and the strategic marketingplan fit together in that both are essential for the success of a business. Without a strategicmarketingplan, businesses can become uncertain in marketing efforts. The purpose of the strategic marketingplan is to help businesses reach their marketing goals.
The marketingplan should be a comprehensible, succinct, and well thought out document that serves as a guide through the marketing program. It should focus on the objective of the marketing and the intent to carry out that objective. There are six major elements to creating a successful marketingplan. They are: purpose, target customer, benefits of the product or service, positioning, marketing tactics and marketing budget.
The marketing plan's purpose may seem apparent, but by putting it up front and in writing, the business will stay focused on its intent. Many businesses think their...

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HOLY CROSS OF DAVAO COLLEGE
STA. ANA AVENUE, DAVAO CITY
In Partial Fulfillment of the Requirements in
MM6 (7:15-8:15)
Marketing Management
SONIC CORPORATION
Submitted by:
Assley A. Martinez
BSBA/HRDM-3
Submitted to:
JOSIE D. FUENTES, MM
Instructor
MARCH 2014
SONIC CORPORATION
MARKETINGPLAN
VISION, MISSION, COMPANY’S OBJECTIVES
Question: What should Sonic’s mission be?
MISSION
Sonic Corporation is committed in producing affordable state-of-the-art mixing equipment that will provide standard and customized solutions to different musical electronics that meets the needs of the costumers in terms of music electronics satisfactions.
MARKETING OBJECTIVES
Our primary marketing objectives are to:
To provide costumed-designed and standard equipment that will save time and money.
To increase the sale of all mixing equipment to 20% every year.
To meet the needs of our customers all over the globe in their needs to music electronics.
Question: How would you define the major competitive scopes within which Sonic’s will operate?
Competitive scope can have a powerful effect on competitive advantage, because it shapes the configuration and economics of the value chain. In this case the major competitive scope which Sonic will operate will be: Geographic Scope and Degree of Integration. Geographic...

...﻿Marketing & Business Environment
Marketing Planning: An Overview of Marketing
6 main questions to ask in order to create your marketingplan:
1. Where are we now? (Business Mission, Marketing audit, SWOT analysis)
2. How did we get here? (Business Mission, Marketing audit, SWOT analysis)
3. Where are we heading? (Marketing audit, SWOT Analysis)
4. Where would we like to be? (Marketing objectives)
5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, Implementation Plan is vital!!)
6. Are we on course? (Control)
A. Business Mission
A business always has a Mission, Vision and Values.  IDENTIFY THEM
 What is the business mission? The purpose of the business
 Vision? The future (direction) of the business
 Values? The company needs to have its own culture
Mission + Vision + Values = Strategic Intent
B. Marketing Audit
A PESTEL Analysis.
C. SWOT Analysis - Situation analysis
Construction through internal and external analysis
Strength + WEAKNESS  Internal Analysis = (resource analysis (financial, human, capital, raw material and products), skill analysis…)
Opportunities + Threats  External Analysis (PESTEL Analysis)
(No details needed for SWOT Analysis, bullet points)
How attractive is the market?
Porter’s 5 forces (barriers to new entries,...