Why You Matter: They’ve long said the customer is always right. But they never really meant it. Now they have no choice.

You – or rather, the collaborative intelligence of tens of millions of people, the networked you – continually create and filter new forms of content, anointing the useful, the relevant, and the amusing and rejecting the rest.

You do it on websites like Amazon, Flickr, and YouTube, via podcasts and SMS polling, and on millions of self-published blogs. In every case, you’ve become an integral part of the action as a member of the aggregated, interactive, self-organizing, auto-entertaining audience.

But the You Revolution goes well beyond user-generated content. Companies as diverse as Delta Air Lines and T-Mobile are turning to you to create their ad slogans. Procter & Gamble and Lego are incorporating your ideas into new products. You constructed open-source and are its customer and its caretaker.

None of this should be a surprise, since it was you – your crazy passions and hobbies and obsessions – that built out the Web in the first place. And somewhere out there, you’re building Web 3.0. We don’t yet know what that is, but one thing’s for sure:

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What Clients Say...

“

Mike is a one of the most insightful people in the industry I’ve had the pleasure to work with. Not only does he have a global perspective on social media, marketing, and business that is compelling, but he has clearly made it actionable in South Africa. It was terrific to work with him and his team to help deliver Social Business Africa 2013.

I saw Mike speak at SBA 2013.

Dion HinchcliffeChief Strategy Officer

“

I organised TEDxPretoria on 27 September 2013 where I invited Mike to be a speaker and share his ‘Idea worth spreading’. Although he also had another event on the same day he showed up early, enthused ready for action. Mike not only has amazing talent as a presenter, he is also knowledgeable and passionate. I would definitely recommend him.

I saw Mike speak at TEDxPretoria.

Linda SwartOrganiser

“

I have had the distinct privilege of sharing a stage with Mike on many occasions.

What sets Mike apart is his ability to package content so perfectly that not only do you enjoy listening to him, but you remember what he said months later.

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Testimonials

“

I’ve known Mike Stopforth for the past decade and on a dozen occasions or more he’s addressed various events my company hosts in the media and brand communications space. In a sea of mediocre speakers, Mike is one of a kind. His subject knowledge is encyclopaedic relevant and cutting edge, he adds huge value to the digital and social media debate.