Bern Expands Rep Force With Three New East Coast Sales Groups

(Duxbury, MA) January 28, 2013 —Bern Unlimited (Bern), the lifestyle action sports company specializing in head protection for non-motorized action sports, has appointed three new sales agencies to support the brand’s growth across the East Coast; Specialty Sports, Mountain Enterprises and Harrison Montgomery. The addition of these reputable groups reinforces Bern’s strategy to enhance its dealer support and reach across product categories.

“We’ve worked hard to earn our place at with specialty retailers in the action sports, snow and bike categories, and aligning with the most reputable groups in each category is critical to our future success,” said Rob McCutcheon, Bern’s vice president of global sales. “These guys represent the best of the best in their respective markets and we’re confident that they will help Bern take over the helmet world with more style, comfort, quality and reach.

England Specialty Sports Inc., will support Bern’s bike collection across the Eastern territories including MA, VT, NH, RI, CT, ME. The group is headed up by bike industry veteran, George Frick and supported by Jim Grimley and Walter Driscoll, a former buyer at Ski Market. Frick’s group also represents some of the top names in the bike industry; Shimano, Pearl Izumi and Electra Bike. All three are fully supported on the road by Jen Smith.

Supporting New England’s snow, skate and water product sales, Bern has appointed Mountain Enterprises, co-owned by Mike Saras. Saras is an action sports sales veteran who earned his stripes with brands including Dakine and Rainbow.

Covering the Southeast’s action sports business, Bern has appointed Harrison Montgomery, an independent sales agency specializing in action sports. The group represents well-known brands, including Rome SDS, 686 Technical Apparel and Sole Technology, and will cover the Southeast including Maryland across the skate category.

About Bern Unlimited

Bern Unlimited makes all-season head protection for action sports. Bern is passionate, focused and committed to providing skaters, snowboarders, skiers, bikers and wakeboarders with adaptable All Season head protection that fits each rider’s individual personality and style. Bern’s mission is to deliver products that action sports participants want before they know they want them. Through new designs, engineering and development, Bern has driven the evolution of head protection. For more information please visit www.bernunlimited.com.