Social media analytics firm, NetBase, released its 2018 Luxury Brands Report this Wednesday, revealing that high-end fashion labels account for half of the top ten luxury brands active on social media.

​Call it a bumper London Fashion Week; with some epic shows, brilliant displays of experimental fashion; the debut of great heritage brand and a fond farewell to the most successful British designer of this century.

Fashion labels may be falling over themselves to court young, smartphone-wielding shoppers, but the industry's initial enthusiasm for the see-now-buy-way runway seems to be waning as brands questions its benefits.

Chanel has taken a minority stake in UK online retailer Farfetch, the companies said on Monday, as part of a tie-up to develop digital services such as chats to connect the label's clients with store assistants.

Long necks, large chins, flapping ears, crooked noses: welcome to Ugly Models, a London modelling agency of a different stripe that will be providing several models strutting down the catwalk during LFW.

The next London Fashion Week five-day season kicks off Friday morning; with a major drive to turns things ever more ecological; alongside a bittersweet farewell to the country’s most successful designer this century.

The shortlist for the BFC/Vogue Designer Fashion Fund 2018, which aims to support the growth of a UK-based fashion brand, has been announced, with Marques’ Almeida and Molly Goddard among the candidates.