Buy Now: 10 Best Party Flats

Burberry World

BURBERRY launched its latest project in Taipei last night - Burberry World Live - in which guests were invited to step inside the brand's world, with a 360-degree cylindrical space combining film, live music and interactive, simulated British weather. Leaves fell from the ceiling, following by golden rain.

"We're talking about all the different facets of the brand - fashion, design, music, weather and attitude," the brand's chief creative officer, Christopher Bailey, told us. "It's all part of an immersive space that we've custom-built opposite our latest new store. It's basically the whole concept of the brand wrapped in one experience and a big celebration of the multi-faceted jewel that is Burberry. It's a celebration of Britishness all around the globe."

ADVERTISEMENT

The sensory event, which marked the opening of the brand's new Taipei store, will be the first of many - with more lined up in Hong Kong, London and Chicago later this year. Highlights from last night's event will be available for the public to view on the brand's Facebook page later today.