India is among the developing countries where quality of water is highly
deteriorated. A country with a population of 1.42 Million villages,
where around 196,813 people are suffering with water borne diseases due
to consumption of contaminated water, resulting into more than hundred
thousand people dying every year, according to a recent report by United
Nations. Gujarat, Rajasthan and Karnataka are the worst affected regions
of India, where about 65 Million people have been suffering from
fluorosis because of high amounts of fluoride and five million are
suffering from arsenicosis in West Bengal due to high levels of arsenic.
Considering the status of water availability in India, it creates a
tremendous opportunity for companies to make an entry into the water
filters market. Rising awareness about water borne diseases, increasing
disposable income, growing urbanization and low penetration level are
exceedingly contributing to the demand for water filters in India.

According to India Water Filters Market Forecast & Opportunities, 2018,
the Indian water filters market accounts for only 1% to the global
market; however, it is anticipated to grow more than two fold by revenue
in the next five years. The Indian water filters market is anticipated
to grow at a CAGR of around 16% during 2013-18. Water filters market is
categorized into activated and non-activated carbon based water filters,
where the former accounts for major revenue generation because of its
wide application in residential sector. On the other hand, non-activated
carbon water filters, especially sand filters, are preferred in the
commercial segment. Pentair, Brita, Filtrex Technology and 3M are
leading players in the water filters market in terms of their revenue
and well-established distribution network.

Research and Markets is the world's leading source for international
market research reports and market data. We provide you with the latest
data on international and regional markets, key industries, the top
companies, new products and the latest trends.