The Free Keyword Tool FAQ

Free Keyword Tool FAQ Topics

Below is a list of frequently asked questions regarding The Free Keyword Tool. To skip ahead, please make use of the handy table of contents to the right. If you have a question not listed here, shoot us a note and we'll be sure to answer it and add it to the list.

"If you find that commercial keyword research tools like WordTracker and Keyword Discovery can't deliver on each of your needs, try WordStream's Free Keyword Tool. It is simple enough that anyone can get started in seconds, yet more advanced options like filtering and exporting keep our team members coming back for more. Any dedicated SEM/SEO understands the need for real, actionable keyword research. In a time where most willingly pay for multiple commercial tools, it's refreshing to see one free tool deliver great results that render the others useless."

"This generous gift from WordStream provides a nifty interface that is a fast and easy way to identify long-tail keywords and to filter out negative terms across all keyword segments. That's pretty impressive for a free keyword research tool!"

A: Yes, the Free Keyword Tool is free to use 10 times up front; then you can use it once a day for free going forward. If you want unlimited use of the tool, we offer a paid Keyword Research Suite with virtually unlimited access to our trillion-keyword database.

WordStream's keyword database is U.S.-based. This means that our keyword suggestions are based on searches done within the United States and therefore, the majority of our keywords are in English. However, we do have foreign language keywords in our database since some international searchers will search in their native language. To see whether or not WordStream has the foreign language keywords you are looking for, do some test searches using the Free Keyword Suggestion Tool.

A: Absolutely not. If you're familiar with WordStream, you may know that we also provide a PPC management platform. The private keyword data provided by WordStream users is in no way shared or integrated with the Free Keyword Tool. For more information, see section 4 of our Master Subscription Agreement.

A: The WordStream Free Keyword Tool was designed to generate more accurate keyword suggestions than the Google keyword tool and other keyword tools by aggregating over 1 billion unique keywords, representing over a trillion search queries, and hundreds of millions of related terms from diverse keyword sources. By doing so, we're able to provide a more comprehensive and less biased mix of both head and long-tail terms for you to use in PPC and SEO activities.

Keyword tools in general are well known for providing highly dubious keyword suggestions and search estimates. In designing the Free Keyword Tool, our goal was to devise a means to overcome known problems with existing keyword tools. For example, we've found that:

Google's keyword suggestion tool has a tendency to favor the most popular keyword suggestions (so called "head terms") while greatly overestimating keyword search volume. We've also noticed that the tool is a bit slow in returning results.

Wordtracker and other keyword tools that draw from unpopular search engines like Metacrawler and Dogpile tend to favor less popular keyword searches (so called "long-tail" terms), and the results aren't particularly accurate or actionable, either.

Here's a quick visual of why we think the Free Keyword Tool adds more value than traditional keyword research tools: