We have successfully produced the email marketing industry's most intelligent web based email marketing service to help any business, organization or membership group apply email marketing to their overall awareness efforts.

What is Email Marketing:
Email marketing is best defined at Multiframes. Email marketing is a means for individuals, companies, organizations or groups to develop and maintain effective communication with customers, contacts, subscribers or members. This process is simple and efficient as it provides an established way to manage lists of email contacts, build a professional colorful email templates and messages, schedule campaigns and track the results and actions of the user’s contacts.

Multiframes is an Email Marketing Service Provider; an outside email sending service that is white listed with the major ISP’s (Internet Service Providers) and is committed to getting your messages to your recipients.

Email Marketing provides the best known (ROI) Return on Investment.

We provide the client with a way to access his secure account over the Internet and then prepare, build, proof, schedule, send, store and track the messages.

Below are six steps to build and get results which are further elaborated. In addition, tips on how to use our express delivery system for your requirements are also included.

Email Marketing is not SPAM:

People prefer to receive emails from familiar places rather than offers they did not request. Such emails are referred to as SPAM, also known as Unsolicited Bulk Email (UBE) and Unsolicited Commercial Email (UCE).

However, Email Marketing is not considered SPAM because it is a consent based method through which the user stays in touch on periodic bases. IT is directed towards valued loyal returning subscribers, customers or members who specifically desire to receive news about the same relevant subject matter that they originally signed up to receive from you, your company, organization or membership group.

Who needs Email Marketing:

Marketing is essential for those who have to deal with the public incorporate email marketing services such as Viper Mailer provides. The following are some of our email marketing service features:

The power to produce a colorful and graphic template or message that would help you present a very professional outward appearance to your recipients.

Email list management which provides routinely maintenance and keeps your contact list accurate while never allowing a recipient to receive the same message twice.

Email delivery to recipients that is more qualified than using the personal computer to achieve the aforementioned tasks, generally restricted by your ISP’s when sending more then 50 or more messages.

Email marketing services that are alluded to by those who seek results.

Manufacturers that release a new product or service

Single retailers, distributors, or national chains that might offer new items, reduced or discounted items for sale.

Groups, clubs, non-profits, Chamber of Commerce or business membership clubs.

Art dealers announcing events such the release of a new piece or the signing of a new artist.

For unsolicited email campaigns need to have several items in place in order for the message not to be labeled as spam. Even though the rules are in place for senders of unsolicited emails, permission-based email marketers that only send to recipients who have requested to receive their emails should also follow these rules. Legitimate marketers must do everything they can to distinguish and differentiate their emails from spam, and these rules help set them apart. Also, many subscribers are using the â€œReport Spamâ€ button as a means of unsubscribing from a list.

The CAN-SPAM Act of 2003 stated emails must contain:

An opt-out feature that allows recipients to unsubscribe through an opt-out button or by replying to the message which is sent to a valid, monitored mailbox

The physical address of the mailer

A valid, non-deceptive subject line and header (routing) information

A warning label if the email contains adult content

The new rules expand upon the unsubscribe and physical address regulations of 2003, and also put in place a new designated sender rule and definition. The new rules are the following:

Liability may attach to any â€œperson,â€ including non-natural persons
This rule follows the same guidelines as the Telemarketing Sales Rule by defining the liable party as an individual or as any form of corporate or unincorporated group, partnership, or other business entity, including incorporated non-profit organizations, but excluding politically-based emails.

Designated sender rule.
This new rule sets guidelines for email newsletters and other email communications that have multiple advertisers, contributors, or senders in order to simplify these emails. Under the new rules, contributors may designate a single sender of the message, who is referenced in the from line of the email, whose physical address appears in the email, and whose products or services are promoted in the email message. The sole sender assumes responsibility on the behalf of all the contributors for complying with the CAN-SPAM regulations. The following five regulations ought to be fulfilled:
The message:

Ought not contain false or misleading transmission information

Ought not contain a deceptive subject heading

Ought include a clearly-stated, functioning return email address, or other Internet-based opt-out mechanism, where recipients may use to unsubscribe from future messages sent by the sole sender (as defined in the from line)

Ought to be clearly identified as an advertisement or solicitation, contain a clear and conspicuous notice of the ability to opt-out, and include a valid physical address of the sole sender

Must comply with the sexually explicit labeling rule, if applicable

If the sole sender does not comply with all of the CAN-SPAM regulations, ALL of the contributors will be held accountable. Each individual advertiser will be considered the sender of the message, and each will be identified as liable for non-compliance.

Under the CAN-SPAM Act of 2003, a physical street address had to be included in the email message. However, the new rule states that a valid post office box or a private mailbox may be used, as long as it is registered with the United States Post Office, or with a commercial mail receiving agency that follows all USPS regulations. If the post office box or private mailbox was not accurately registered, or if the registrant fails to comply with applicable requirements, the address will be deemed â€œinvalidâ€ and the sender will be identified liable for non-compliance.

Cannot complicate the opt-out mechanism.

Must be available through a single web page, by replying to the message, or through an unsubscribe button feature on the email that allows recipients to unsubscribe through a single click

Must only require unsubscribers to enter their email address and associated opt-out preferences â€“ cannot ask unsubscribers to log in order to access their accounts first

Ought not to include a fee or persuasive text on the unsubscribe landing page

The final new rule ensures that senders provide an easy, straightforward way for recipients to unsubscribe from undesired email communications. Senders still have 10 days to complete the opt-out process. The new rule states that the opt-out mechanism: