The simple act of having someone in the office surf over and sign up for a Constant Contact account can open a floodgate of troubles for the untrained. A pre-defined template is chosen; some text is forced in; some pictures are tacked on.

What happens? No marketing. No branding. And the whole process takes dozens of hours of productive time away from your employees. Construct can turn your E-marketing efforts into a way to reinforce your brand; to entertain (not annoy) your readers; and hopefully to open new avenues for communication.