A New Way to Partner for Innovation and Growth

by Bob Johansen, Karl Ronn

Leading forecaster Bob Johansen and business developer Karl Ronn share a model for creating new growth for your business using the underutilized resources you already own that you can share with others. They describe how to partner to do what you can’t do alone and experiment to learn and scale new business at low risk.

A New Strategy for Innovation

by Ron Adner

How can great companies do everything right — identify real customer needs, deliver excellent innovations, beat their competitors to market — and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. The Wide Lens offers a powerful new...

How Extraordinary Companies Pursue Radical Continuous Change

by Jason Jennings

For most businesses, success is fleeting. There are only two real choices: stick with the status quo until things inevitably decline, or continuously change to stay vital. But how? Bestselling leadership and management guru Jason Jennings and his researchers screened 22,000 companies around the world that had been cited as great examples of reinvention. They selected the best, verified their success, interviewed their leaders, and learned how they pursue never-ending radical change. The fresh...

How Your Customers Will Co-Design Your Company's Future

by Patricia B. Seybold

Innovation is what keeps companies at the top of their fields, and Seybold shows that the best way for companies to do this is to involve passionate customers in every aspect of their product and service design.