Google Offers Way to Get More Followers on Google +, But you Have to Pay

January 29, 2013

There has always been an option to add a +1 extension to an ad in Google. But now Google is has created a new option that allows Google + pages to get more followers! Did I just see hundreds of SEO’s ears perk up?

How to Get more Google + Followers with Ads

Google is using their AdWords Express interface for this promotion. For those of you who don’t know, AdWords Express is a toned down version of AdWords that makes it easy for the advertiser. According to a recent article on Search Engine Land, “Google is apparently trying to cross-promote AdWords Express and Google+. The company is suggesting Local Google+ pages as AdWords Express landing-page substitutes for SMB websites.”

Here we see that small ads are showing on Google + pages.

Google + Ads

Although no one likes ads, I for one am happy to see this option. Social media marketers everywhere have been looking for easy ways to get more +1s. What is easier than throwing a little money at it!? But seriously, a little money can definitely jump start a community so why not do it? Also, +1’s are going to be one of the most sought-after metrics in the next couple years.

Overall, the ability to advertising your Google + page through AdWords express is just Google trying to catch up to the capabilities of social media sites link Facebook and Twitter. Ignite Visibility feels it is about time.

About John E Lincoln

John Lincoln is Co-Founder and CEO of Ignite Visibility, an avid blogger, a teacher at UC San Diego and has worked on over 400 digital marketing campaigns, ranging from startups to household names.

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About The Author & CEO

John Lincoln | CEO

John Lincoln is CEO of Ignite Visibility, a digital marketing teacher at UC San Diego and best-selling author. He is a writer for Inc., Entrepreneur, The Huffington Post and Search Engine Land. As an in-demand public speaker, Lincoln is consistently named one of the top influencers in the digital marketing industry.

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