Contains 25% of Coneflower Technology which is 5X more than the Coneflower Neckline Firmer. This concentrated serum formula also helps to boost the effectiveness of Coneflower Neckline Firmer. It will reduce the appearance of crepiness, while increasing firmness and resiliency. You must seal in the Coneflower Neckline Serum by applying Coneflower Neckline Firmer on top. This will seal in the serum and penetrate it to deeper layers of your skin. Enjoy your new neck!