BEGIN:VCALENDAR
X-WR-CALNAME:Where Conference 2012 Public Grid Schedule
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T133000
DTSTART;TZID=US/Pacific:20120403T131000
DTSTAMP:20120131T200425
LOCATION:Yerba Buena Salon 1-3
URL:http://whereconf.com/where2012/public/schedule/detail/22732
UID:http://whereconf.com/--s2012-04-03-13:10--22732
SUMMARY:Data and Algorithm Driven Commerce
DESCRIPTION:Presented by Mok Oh (PayPal). Data is becoming more and more
prevalent. But neither all data is created equal, good, nor useful. T
he age of data and algorithm has come, where data mining and machine lea
rning become necessities for all sorts of business, education, research
and commerce. In this talk, we discuss big data, algorithms, and use ca
ses necessary to win in the new age of commerce.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T140000
DTSTART;TZID=US/Pacific:20120403T134000
DTSTAMP:20111208T194206
LOCATION:Yerba Buena Salon 1-3
URL:http://whereconf.com/where2012/public/schedule/detail/22887
UID:http://whereconf.com/--s2012-04-03-13:40--22887
SUMMARY:Automated Engagement: Electronic Receipts & the Future of Geo
DESCRIPTION:Presented by Tyler Bell (Factual). Interactions between peop
le and their environs are increasingly recorded electronically. Mobile
payments will contribute significantly to this trend, placing for the fi
rst time a commercial purchase history quite literally in one's hand. I
discuss here how the data artifacts of a purchase – checkin, geolocatio
n, and brand engagement – will be consumed by the next generation of geo
applications.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T145000
DTSTART;TZID=US/Pacific:20120403T141000
DTSTAMP:20120404T000250
LOCATION:Yerba Buena Salon 1-3
URL:http://whereconf.com/where2012/public/schedule/detail/22891
UID:http://whereconf.com/--s2012-04-03-14:10--22891
SUMMARY:Serendipity as a Service
DESCRIPTION:Presented by Gabe Smedresman (Meet Gatsby). As we share more
real-time data through our phones, mobile services gain access to new s
ituational awareness that lets them enrich the real world by unlocking u
nexpected opportunities. For this new class of services offering value w
ithin fluid locational contexts, we’ll see more emphasis on delivery thr
ough push notifications -- a channel with tricky strategies for success.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T161000
DTSTART;TZID=US/Pacific:20120403T153000
DTSTAMP:20120131T200846
LOCATION:Yerba Buena Salon 1-3
URL:http://whereconf.com/where2012/public/schedule/detail/22820
UID:http://whereconf.com/--s2012-04-03-15:30--22820
SUMMARY:CartoDB: How Working With Geospatial Data Can Be A Joy and Not A
Pain
DESCRIPTION:Presented by Javier de la Torre (Vizzuality). CartoDB makes
beautiful, fast online maps powered by PostGIS and Mapnik, with easy imp
ort tools and a user friendly interface. In this workshop you’ll produce
insightful, thought provoking maps of police activity, and along the wa
y will learn how to use data from open data repositories, perform powerf
ul spatial analyses, and share a stunning map online.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T170000
DTSTART;TZID=US/Pacific:20120403T162000
DTSTAMP:20120202T155919
LOCATION:Yerba Buena Salon 1-3
URL:http://whereconf.com/where2012/public/schedule/detail/22764
UID:http://whereconf.com/--s2012-04-03-16:20--22764
SUMMARY:Life after Mercator
DESCRIPTION:Presented by Sha Hwang (Trulia). The Spherical Mercator proj
ection is one of the core assumptions powering much of the innovation in
interactive online mapping — but what happens next? How can the form of
maps themselves become dynamic, not just the visual style or the inform
ation overlaid?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T133000
DTSTART;TZID=US/Pacific:20120404T131000
DTSTAMP:20120406T135909
LOCATION:Yerba Buena Salon 1-3
URL:http://whereconf.com/where2012/public/schedule/detail/22713
UID:http://whereconf.com/--s2012-04-04-13:10--22713
SUMMARY:To Map an Entire Country
DESCRIPTION:Presented by Kate Chapman (Humanitarian OpenStreetMap Team).
What would it take for an entire country to map itself? The Humanitari
an OpenStreetMap Team has been exploring this for the past six months in
Indonesia. Through experimentation within OpenStreetMap by collaborati
ng with communities and hosting university contest HOT has tried many th
ings to get people mapping. Learn what has worked, what hasn't and what
they will try in the future.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T140000
DTSTART;TZID=US/Pacific:20120404T134000
DTSTAMP:20120331T125322
LOCATION:Yerba Buena Salon 1-3
URL:http://whereconf.com/where2012/public/schedule/detail/22900
UID:http://whereconf.com/--s2012-04-04-13:40--22900
SUMMARY:Narratives of a Post-User Internet: Infomorphs and Physical Loca
tions
DESCRIPTION:Presented by David Bausola (Philter Phactory). What other op
portunities are ahead of us when we realise that humans are not the only
inhabitants of our cities? Infomorphs are virtual bodies of information
- autonomous agents that move around our cities by leveraging Geo-Data
and social APIs. They are as real as anything else online.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T145000
DTSTART;TZID=US/Pacific:20120404T141000
DTSTAMP:20120109T190817
LOCATION:Yerba Buena Salon 1-3
URL:http://whereconf.com/where2012/public/schedule/detail/22766
UID:http://whereconf.com/--s2012-04-04-14:10--22766
SUMMARY:Health Where It Happens
DESCRIPTION:Presented by Deborah Estrin (Cornell NYC Tech), Halle Tecco
(Rock Health), Kendra Markle (Stanford Prevention Research Center), Bill
Davenhall (Esri), Christine Lemke (AchieveMint). Health is personally,
societally, economically, and globally critical. Health does not happen
in a doctors office and so health IT can not just be about medical recor
ds. Health happens where and how we spend our time and mobile and locati
on based technologies can be our most powerful vector for measuring, man
aging, and mobilizing health.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T161000
DTSTART;TZID=US/Pacific:20120404T153000
DTSTAMP:20120203T194901
LOCATION:Yerba Buena Salon 1-3
URL:http://whereconf.com/where2012/public/schedule/detail/24730
UID:http://whereconf.com/--s2012-04-04-15:30--24730
SUMMARY:Are Mobile Maps Making Us Dumber?
DESCRIPTION:Presented by Arne Ekstrom (University of California, Davis).
The advent of computer-based navigation systems and navigation aids, li
ke GPS and google-maps, has revolutionized human spatial navigation. No
longer do we require conventional fold-up maps, with their difficult to
use look-up systems, and for many of us, “getting lost” is now a thing
of the past.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T101500
DTSTART;TZID=US/Pacific:20120402T090000
DTSTAMP:20120429T200801
LOCATION:Yerba Buena Salon 1-3
URL:http://whereconf.com/where2012/public/schedule/detail/23067
UID:http://whereconf.com/--s2012-04-02-09:00--23067
SUMMARY:Telling Stories with Maps
DESCRIPTION:Presented by Noah Iliinsky (IBM). We will discuss how to fig
ure out what story to tell, select the right data, and pick appropriate
layout and encodings. The goal is to learn how to create a map that conv
eys appropriate knowledge to a specific audience (which may include the
designer).
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T115000
DTSTART;TZID=US/Pacific:20120402T103500
DTSTAMP:20120411T202444
LOCATION:Yerba Buena Salon 1-3
URL:http://whereconf.com/where2012/public/schedule/detail/23080
UID:http://whereconf.com/--s2012-04-02-10:35--23080
SUMMARY:Prototyping Location Apps With Big Data
DESCRIPTION:Presented by Matt Biddulph (Product Club). With datasets the
size of the whole world, it's important to having a realistic understan
ding of your data when you're designing an application. Learn how to inc
orporate data analysis using tools like Hadoop and Pig into your prototy
ping process, and banish Lorem Ipsum from your demos.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T141500
DTSTART;TZID=US/Pacific:20120402T130000
DTSTAMP:20120323T192449
LOCATION:Yerba Buena Salon 1-3
URL:http://whereconf.com/where2012/public/schedule/detail/23071
UID:http://whereconf.com/--s2012-04-02-13:00--23071
SUMMARY:A Guidebook to Advanced Mapping Techniques
DESCRIPTION:Presented by Sha Hwang (Trulia). Mapping tools keep cropping
up all over the place, and data is everywhere. What are the pros and co
ns of the various mapping libraries? Should this information be visualiz
ed as a heatmap, as a sea of points, or something else? What are some ne
w directions to explore in mapping and visualization?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T155000
DTSTART;TZID=US/Pacific:20120402T143500
DTSTAMP:20120109T211748
LOCATION:Yerba Buena Salon 1-3
URL:http://whereconf.com/where2012/public/schedule/detail/23070
UID:http://whereconf.com/--s2012-04-02-14:35--23070
SUMMARY:Realworld & Realtime GeoAnalytics
DESCRIPTION:Presented by Bradley Voytek (UC San Diego and Uber, Inc.). L
ocation apps amass massive amounts of data. Understanding this data can
take time. Uber's Bradley Voytek shows the system they use to reduce cus
tomer wait times and increase service level.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T171000
DTSTART;TZID=US/Pacific:20120402T155500
DTSTAMP:20120319T180222
LOCATION:Yerba Buena Salon 1-3
URL:http://whereconf.com/where2012/public/schedule/detail/24922
UID:http://whereconf.com/--s2012-04-02-15:55--24922
SUMMARY:Bing Maps for Windows 8
DESCRIPTION:Presented by Johannes Kebeck (Microsoft Corporation), Jaime
Lang (Microsoft Corporation). The consumer preview of Windows 8 was down
loaded a Million times in the first 24 hours and Bing Maps supported it
right from the start. The youngest member of our family of mapping APIs
allows you to build Metro Style applications for the next generation of
Microsoft’s operating system. Stop by if you want to get your mapping ap
plications ready for Windows 8.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T133000
DTSTART;TZID=US/Pacific:20120403T131000
DTSTAMP:20120229T175334
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/24570
UID:http://whereconf.com/--s2012-04-03-13:10--24570
SUMMARY:A Privacy Friendly Approach To 'Big Geo Data' Analysis
DESCRIPTION:Presented by Duncan McCall (PlaceIQ). PlaceIQ transforms 'lo
cation into context'. Extracting intelligence and meaning from the ever
increasing mass of geo data, enabling a detailed understanding of a hype
r local location. Empowering advertisers, marketers and more to connect
the right message with the right location, at the right time. Focusing o
n profiling locations, not users – PlaceIQ is considered ‘privacy friend
ly’.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T140000
DTSTART;TZID=US/Pacific:20120403T134000
DTSTAMP:20120109T184802
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/22821
UID:http://whereconf.com/--s2012-04-03-13:40--22821
SUMMARY:Overcoming the Challenges of Indoor Navigation
DESCRIPTION:Presented by Nick Farina (Meridian). "But I thought indoor G
PS doesn't exist." If you work in location, you've probably heard that s
entiment daily. This session will discuss the technical, design, and inf
rastructure challenges of indoor navigation, and how developers can over
come them.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T145000
DTSTART;TZID=US/Pacific:20120403T141000
DTSTAMP:20120403T184000
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/23432
UID:http://whereconf.com/--s2012-04-03-14:10--23432
SUMMARY:OS Geo Projects
DESCRIPTION:Presented by Zain Memon (Trulia), Javier de la Torre (Vizzua
lity), Sam Lanier (FireWhat Inc.), Ryan Avila (FireWhat, Inc.), Nicholas
Clayton-Syrrist (FireWhat Inc.), Jonathan LeBlanc (PayPal / Braintree).
.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T161000
DTSTART;TZID=US/Pacific:20120403T153000
DTSTAMP:20120329T033844
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/24590
UID:http://whereconf.com/--s2012-04-03-15:30--24590
SUMMARY:Where 2012: Launch Presentations
DESCRIPTION:Presented by Michael Bauer (Brilliant Arc), Paul Rademacher
(Tasty Labs), Jon Tirmandi (Normative Inc + Normative Labs Inc.), Jaak
Laineste (Nutiteq), Perry Evans (Closely, Inc.), David Blackman (Foursqu
are). These back-to-back 5-minute launch sessions showcase companies and
products debuting at Where. Come hear what’s new!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T170000
DTSTART;TZID=US/Pacific:20120403T162000
DTSTAMP:20120314T184454
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/24493
UID:http://whereconf.com/--s2012-04-03-16:20--24493
SUMMARY:To Google or Not to Google? Cost/Benefit Analysis Of Rolling You
r Own Maps
DESCRIPTION:Presented by Sebastian Delmont (StreetEasy.com). We've had i
t easy for a long while, with Google offering a large list of mapping an
d geolocation services pretty much for free, pretty much for everybody.
But now they've placed a price tag on those services, which means it's t
ime to decide if the price is fair.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T090500
DTSTART;TZID=US/Pacific:20120403T090000
DTSTAMP:20120406T132248
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/23436
UID:http://whereconf.com/--s2012-04-03-09:00--23436
SUMMARY:Welcome & Announcements
DESCRIPTION:Presented by Brady Forrest (O'Reilly Media, Inc.), Laurel Ru
ma (O'Reilly Media, Inc.). Opening remarks by Brady Forrest, Where Confe
rence program chair.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T090500
DTSTART;TZID=US/Pacific:20120404T090000
DTSTAMP:20120406T134921
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/23439
UID:http://whereconf.com/--s2012-04-04-09:00--23439
SUMMARY:Welcome
DESCRIPTION:Presented by Brady Forrest (O'Reilly Media, Inc.), Laurel Ru
ma (O'Reilly Media, Inc.). Opening remarks by Brady Forrest, Where Confe
rence program chair.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T133000
DTSTART;TZID=US/Pacific:20120404T131000
DTSTAMP:20120215T162258
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/22740
UID:http://whereconf.com/--s2012-04-04-13:10--22740
SUMMARY:How Do You Reverse Geocode Indoors?
DESCRIPTION:Presented by Dave Sutter (Micello, Inc.). When developers wo
rk with an outdoor map they place annotations on the map using postal ad
dresses and latitude/longitude points. Working with indoor maps, there i
s no longer a convenient globally defined address scheme or even a posit
ioning coordinate system. This talk discusses the framework for a develo
per to place real world objects on an indoor map.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T140000
DTSTART;TZID=US/Pacific:20120404T134000
DTSTAMP:20120109T223606
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/22818
UID:http://whereconf.com/--s2012-04-04-13:40--22818
SUMMARY:Uber: Connecting Geodata For and About Users
DESCRIPTION:Presented by Bradley Voytek (UC San Diego and Uber, Inc.). U
ber’s data analytics have revitalized the user experience for on-demand
transportation, dragging automobiles into the mobile century.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T145000
DTSTART;TZID=US/Pacific:20120404T141000
DTSTAMP:20120222T224645
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/22870
UID:http://whereconf.com/--s2012-04-04-14:10--22870
SUMMARY:Crashing through the Geofence: A Quick Look at What Works in Loc
ation-Aware Mobile Marketing
DESCRIPTION:Presented by Alistair Goodman (Placecast). Every day, over 6
million consumers can be found inside geofences, getting tailored offers
from Starbucks, L’Oreal, Kmart, The North Face and other brands. Over 7
0% in these geofence mobile marketing programs visit retailers as a resu
lt, and as high as 65% make purchases. Get a crash course in what's work
ing in the world's largest geofence mobile marketing programs.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T161000
DTSTART;TZID=US/Pacific:20120404T153000
DTSTAMP:20120330T214531
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/24764
UID:http://whereconf.com/--s2012-04-04-15:30--24764
SUMMARY:Hunting The Elusive SMB…How To Reach A Highly Fragmented Media B
uyer
DESCRIPTION:Presented by Michael Boland (BIA/Kelsey), Wiley Cerilli (Sin
glePlatform), Howard Lerman (Yext), Josh Capitlouto (LevelUp), Darren Wa
ddell (Reply!). There are 23 million SMBs in the U.S.. That’s a lot of h
ay. But reaching this market segment from a sales perspective is like ga
thering sand. They’re time-strapped, only-sometimes savvy, and massively
fragmented. In this panel, we’ll cut through the hype of the local oppo
rtunity and break down the real challenges in getting SMBs to buy into a
dvertising or local marketing tools.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T170000
DTSTART;TZID=US/Pacific:20120404T162000
DTSTAMP:20120402T175013
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/23062
UID:http://whereconf.com/--s2012-04-04-16:20--23062
SUMMARY:Industry Insight
DESCRIPTION:Presented by Brady Forrest (O'Reilly Media, Inc.), John Mall
oy (BlueRun Ventures), Hilary Mason (Accel Partners), Diann Eisnor (waze
), Andrew Turner (GeoIQ). Our closing session is a candid discussion wit
h VCs on the state of the industry.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T092500
DTSTART;TZID=US/Pacific:20120403T090500
DTSTAMP:20120406T223715
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/22991
UID:http://whereconf.com/--s2012-04-03-09:05--22991
SUMMARY:A Brave New World: Providing Context For What Is Possible And Pr
obable
DESCRIPTION:Presented by Charlene Li (Altimeter Group). Our personal dev
ices provide endless streams of data set in context of who we are, where
we are, who we know, and what we do. But what can we realistically expe
ct the future to look like, and how soon will it be before it gets here?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T093500
DTSTART;TZID=US/Pacific:20120403T092500
DTSTAMP:20120406T223402
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/24486
UID:http://whereconf.com/--s2012-04-03-09:25--24486
SUMMARY:Designing Fast and Beautiful Maps
DESCRIPTION:Presented by Eric Gundersen (MapBox). Open source tools let
you design fast and beautiful interactive maps using your own data and s
hare them on the web and mobile. This keynote will be a walk through sho
wing how to use TileMill, and how it integrates with the web. Eric will
take you from a spreadsheet to a custom designed map and then share it f
rom a cloud map hosting service using embeddable widgets and the MapBox
API.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T094000
DTSTART;TZID=US/Pacific:20120403T093500
DTSTAMP:20120406T222845
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/24852
UID:http://whereconf.com/--s2012-04-03-09:35--24852
SUMMARY:GIS Without the Box
DESCRIPTION:Presented by Bern Szukalski (Esri), Jeff Archer (Esri, Inc.)
. There's a whole lot of spatial data out there. It's in your databases
, in your spreadsheets, and streaming in from the great devices in all o
f our pockets. Getting the data isn't so much of a problem these days,
but organizing it and sharing it across many applications is still a cha
llenge.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T101500
DTSTART;TZID=US/Pacific:20120403T100500
DTSTAMP:20120406T220708
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/24999
UID:http://whereconf.com/--s2012-04-03-10:05--24999
SUMMARY:New Lines on the Horizon
DESCRIPTION:Presented by Josh Williams (Facebook). A fast-paced look at
the increasingly dense world of location-based content and the opportuni
ties that await the next generation of developers creating location-awar
e services.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T100000
DTSTART;TZID=US/Pacific:20120403T095000
DTSTAMP:20120406T221720
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/24968
UID:http://whereconf.com/--s2012-04-03-09:50--24968
SUMMARY:Stratocam: Discovering The World's Best Satellite Imagery
DESCRIPTION:Presented by Paul Rademacher (Tasty Labs). You see satellit
e imagery on Google Maps all the time, but how often do you stop to admi
re the amazing structures, patterns, and colors of our planet? Stratoca
m is a new web app, described as "Hot-or-Not for maps," that lets you di
scover and vote on the best satellite imagery around the world, and take
your own snapshots of the planet for others to see.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T110000
DTSTART;TZID=US/Pacific:20120403T104500
DTSTAMP:20120406T224121
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/23065
UID:http://whereconf.com/--s2012-04-03-10:45--23065
SUMMARY:When To *Not* Use Maps
DESCRIPTION:Presented by Noah Iliinsky (IBM). We all love maps, because
maps are great. That's why we're here, right? But it turns out that some
times maps aren't the right answer when it comes to visually presenting
data with a spatial component. Noah Iliinsky will discuss why, and how t
o figure out when to *not* map your data.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T111500
DTSTART;TZID=US/Pacific:20120403T110500
DTSTAMP:20120406T224433
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/23421
UID:http://whereconf.com/--s2012-04-03-11:05--23421
SUMMARY:Location, Context, And Preferences: The Perfect Push Messaging C
ocktail
DESCRIPTION:Presented by Scott Kveton (Urban Airship, Inc.). Today’s sma
rtest brand marketers get the importance of speaking to people on their
own terms. The ideal cocktail of location-based messaging includes a das
h of permission and a strong dose of context to turn a one-way push mess
age into a two-way dialogue. We’ll dig into the pieces that will take mo
bile messaging into new dimensions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T112500
DTSTART;TZID=US/Pacific:20120403T111500
DTSTAMP:20120406T225246
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/24766
UID:http://whereconf.com/--s2012-04-03-11:15--24766
SUMMARY:Dwolla: Ubiquity by Design
DESCRIPTION:Presented by Ben Milne (Dwolla). Dwolla's architecture, tech
nologies, accessibility and even its price point, serve as the foundatio
n for what the startup believes to the payment network of the 21st cent
ury. Ben Milne, founder and builder at Dwolla, will elaborate on how new
advancements, like location-based technologies, are helping pave the wa
y a chance at ubiquity.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T120000
DTSTART;TZID=US/Pacific:20120403T114000
DTSTAMP:20120406T225513
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/22970
UID:http://whereconf.com/--s2012-04-03-11:40--22970
SUMMARY:Contagions, Conquest, & Quarantines: Mapping Disease From Venice
to Houston
DESCRIPTION:Presented by Thomas Goetz (Wired Magazine). This talk will e
xplore the legacy of infectious disease on our perceptions of geography
and space. It will distinguish between the "fast maps" that came with ou
tbreaks, and the "slow maps" that emerged as entire nations tried to out
run a ferocious killer like TB. And it will connect these fast and slow
maps to our contemporary quest to eliminate infectious disease altogethe
r.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T114000
DTSTART;TZID=US/Pacific:20120403T113000
DTSTAMP:20120406T224252
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/23284
UID:http://whereconf.com/--s2012-04-03-11:30--23284
SUMMARY:Location, Social, and Mobile - The Key Foundations of a Marketpl
ace Model
DESCRIPTION:Presented by Leah Busque (TaskRabbit). Think back 10 to 15 y
ears ago, there was probably a kid in your neighborhood that you could p
ay a couple bucks to wash your car or mow your lawn. We've lost that sen
se of community over the years because the age of the internet has siloe
d us. With the social networking in full force, that is changing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T092000
DTSTART;TZID=US/Pacific:20120404T090500
DTSTAMP:20120406T220505
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/23078
UID:http://whereconf.com/--s2012-04-04-09:05--23078
SUMMARY:News Through Data
DESCRIPTION:Presented by Jer Thorp (The New York Times). Jer Thorp, Data
Artist in Residence, The New York Times.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T093500
DTSTART;TZID=US/Pacific:20120404T092500
DTSTAMP:20120406T220236
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/24715
UID:http://whereconf.com/--s2012-04-04-09:25--24715
SUMMARY:The Microwork Revolution
DESCRIPTION:Presented by Leila Janah (Samasource). What if recent high s
chool and university graduates in rural Kenya were able to work for Fort
une 500 companies here in the U.S.? The internet is changing the face of
the global workforce. For the first time in human history, we can tap t
he brainpower at the bottom of the economic pyramid and access a motivat
ed, trained workforce in poor communities around the world.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T095000
DTSTART;TZID=US/Pacific:20120404T094000
DTSTAMP:20120406T215731
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/24996
UID:http://whereconf.com/--s2012-04-04-09:40--24996
SUMMARY:Ambient Location and the Future of the Interface
DESCRIPTION:Presented by Amber Case (Esri). Case will be discussing the
next generation of location, invisible interface design, wearable comput
ing, interoperability and mobility.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T095500
DTSTART;TZID=US/Pacific:20120404T095000
DTSTAMP:20120322T221703
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/24955
UID:http://whereconf.com/--s2012-04-04-09:50--24955
SUMMARY:Startup Showcase Winner Demo #3
DESCRIPTION:Hear a 1-minute pitch from one of the three Startup Showcase
winners.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T101500
DTSTART;TZID=US/Pacific:20120404T095500
DTSTAMP:20120406T215308
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/24424
UID:http://whereconf.com/--s2012-04-04-09:55--24424
SUMMARY:Gaming Reality
DESCRIPTION:Presented by Will Wright (Stupid Fun Club). Our conception o
f modern interactive games has typically been as fantasy escapism. These
are worlds we go into to get a break from our normal, everyday lives. I
n these microcosms we can be a wizard, a space marine or rule a simulate
d kingdom. But what if games took a different perspective?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T105500
DTSTART;TZID=US/Pacific:20120404T104500
DTSTAMP:20120410T192712
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/22945
UID:http://whereconf.com/--s2012-04-04-10:45--22945
SUMMARY:Ultramapping: The New Geospatial Awareness
DESCRIPTION:Presented by Adam Greenfield (Urbanscale). The very simplest
and most basic fruit of contemporary locational technology — a map that
shows a user just where they are on it — also has the most profound imp
lications for our understanding of the relationship between self and pla
ce. Yet the consequences of this turn for our conception of the world an
d our place in it is virtually uncommented upon. This keynote presentati
on aims to fix that.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T111000
DTSTART;TZID=US/Pacific:20120404T105500
DTSTAMP:20120406T214734
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/24985
UID:http://whereconf.com/--s2012-04-04-10:55--24985
SUMMARY:Insights Through Shared Space
DESCRIPTION:Presented by Mary Ann de Lares Norris (Oblong Industries, In
c.). We’re all seeking greater insights from the mountains of data that
surround us. At Oblong, we believe space is the key to unlocking the nex
t-generation of computing and “cracking the code” of data overload.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T114000
DTSTART;TZID=US/Pacific:20120404T113500
DTSTAMP:20120406T185029
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/25041
UID:http://whereconf.com/--s2012-04-04-11:35--25041
SUMMARY:How Working With Geospatial Data Can Be A Joy And Not A Pain
DESCRIPTION:Presented by Javier de la Torre (Vizzuality). Keynote by Jav
ier de la Torre, Director at Vizzuality.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T120000
DTSTART;TZID=US/Pacific:20120404T114000
DTSTAMP:20120406T135735
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/23075
UID:http://whereconf.com/--s2012-04-04-11:40--23075
SUMMARY:Ingredients of a Modern Mapping Service
DESCRIPTION:Presented by Brian McClendon (Google). Google is working on
improving map data around the world using many avenues. Traditional cart
ographic, indoor, 3D, and even temporal components are all part of the e
quation but there is far to go before the virtual world matches the real
one.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T110500
DTSTART;TZID=US/Pacific:20120403T110000
DTSTAMP:20120406T224554
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/24711
UID:http://whereconf.com/--s2012-04-03-11:00--24711
SUMMARY:Grassroots Mapping Flight Demo
DESCRIPTION:Presented by Mathew Lippincott (Public Laboratory for Open T
echnology & Science), Stewart Long (Public Laboratory for Open Technolog
y & Science). Balloons are a central tool in the Public Laboratory mappi
ng kit. Mathew Lippincott will demonstrate a camera-bearing helium ballo
on that is small enough to fly without prior FAA clearance to altitudes
up to 4000 ft. It is an approachable, inexpensive way for civic organiza
tions to document their events and environments.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T112500
DTSTART;TZID=US/Pacific:20120404T111500
DTSTAMP:20120406T185232
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/22971
UID:http://whereconf.com/--s2012-04-04-11:15--22971
SUMMARY:Why Your Where Is Not Theirs
DESCRIPTION:Presented by Robert Munro (Idibon). At some point in 2010 th
e balance tipped over: the majority of the world's online information is
now non-English unstructured data. This talk will explore how space and
direction are expressed differently in some of the 5,000 languages in t
he connected world; how this can influence people's perception of space;
and the implications for location-based technology and services.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T100500
DTSTART;TZID=US/Pacific:20120403T100000
DTSTAMP:20120406T221442
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/24806
UID:http://whereconf.com/--s2012-04-03-10:00--24806
SUMMARY:What the MAC?
DESCRIPTION:Presented by Toby Boudreaux (Control Group). If you notice a
black box hidden behind a plant while you're here, don't be alarmed. W
e're capturing Media Access Control (MAC) addresses to track location an
d flow patterns of Where Conference attendees. This keynote will explai
n exactly what we're doing and how, data privacy precautions, as well as
visualization and open data use cases.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T092500
DTSTART;TZID=US/Pacific:20120404T092000
DTSTAMP:20120322T221650
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/24953
UID:http://whereconf.com/--s2012-04-04-09:20--24953
SUMMARY:Startup Showcase Winner Demo #1
DESCRIPTION:Hear a 1-minute pitch from one of the three Startup Showcase
winners.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T094000
DTSTART;TZID=US/Pacific:20120404T093500
DTSTAMP:20120322T221656
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/24954
UID:http://whereconf.com/--s2012-04-04-09:35--24954
SUMMARY:Startup Showcase Winner Demo #2
DESCRIPTION:Hear a 1-minute pitch from one of the three Startup Showcase
winners.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T095000
DTSTART;TZID=US/Pacific:20120403T094000
DTSTAMP:20120423T144035
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/22791
UID:http://whereconf.com/--s2012-04-03-09:40--22791
SUMMARY:Responsive Design–The Future of Mapping
DESCRIPTION:Presented by Bruce Daniel (Cartifact). As online maps move f
rom raster based tilesets to vector data, they can naturally alter the p
resentation and display of information according to the user’s digital d
evice, actions and environment. This talk, replete with visuals, explor
es how maps can embrace the concepts of Responsive Design without rearra
nging geography!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T111500
DTSTART;TZID=US/Pacific:20120404T111000
DTSTAMP:20120406T185540
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/25042
UID:http://whereconf.com/--s2012-04-04-11:10--25042
SUMMARY:Perch
DESCRIPTION:Presented by Perry Evans (Closely, Inc.). Keynote by Perry E
vans, CEO at Closely, Inc.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T113500
DTSTART;TZID=US/Pacific:20120404T112500
DTSTAMP:20120406T223934
LOCATION:Yerba Buena Salon 9
URL:http://whereconf.com/where2012/public/schedule/detail/22760
UID:http://whereconf.com/--s2012-04-04-11:25--22760
SUMMARY:How LBS Is Used To Build Egypt 2.0
DESCRIPTION:Presented by Adel Youssef (Wireless Stars Inc.). The current
events in the Middle East and North Africa have shone a spotlight on ho
w activists and ordinary citizens are using social media to organize for
social change. This talk will focus on how LBS have been part of this c
hange. The speaker will share real-life use cases where activists used L
BS to save lives, and organize efforts to harness the power of the commu
nity for country development.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T101500
DTSTART;TZID=US/Pacific:20120402T090000
DTSTAMP:20120406T131639
LOCATION:Yerba Buena Salon 4-6
URL:http://whereconf.com/where2012/public/schedule/detail/23069
UID:http://whereconf.com/--s2012-04-02-09:00--23069
SUMMARY:Map Scripting with Style
DESCRIPTION:Presented by Adam DuVander (ProgrammableWeb). Adding maps to
your website is easier than it's ever been before. Adam DuVander, autho
r of Map Scripting 101, will show you how to do that using Google, Micro
soft, MapQuest and many others. Using Mapstraction, an open source wrapp
er library, you can write code once for a dozen different map providers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T115000
DTSTART;TZID=US/Pacific:20120402T103500
DTSTAMP:20120425T032420
LOCATION:Yerba Buena Salon 4-6
URL:http://whereconf.com/where2012/public/schedule/detail/23079
UID:http://whereconf.com/--s2012-04-02-10:35--23079
SUMMARY:A Deep Dive Into Using The HTML5 GeoLocation API with PhoneGap
DESCRIPTION:Presented by Steven Gill (Adobe). This talk will be an in de
pth look into using HTML5's GeoLocation API with PhoneGap. We will be go
ing over everything from the basics to the quirks associated with the va
rious platforms PhoneGap supports. We will also discuss other geospatial
APIs such as accelerometer, gyro and compass.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T141500
DTSTART;TZID=US/Pacific:20120402T130000
DTSTAMP:20120425T030400
LOCATION:Yerba Buena Salon 4-6
URL:http://whereconf.com/where2012/public/schedule/detail/23598
UID:http://whereconf.com/--s2012-04-02-13:00--23598
SUMMARY:An Open Web Mapping Tool Box
DESCRIPTION:Presented by Dave Cole (MapBox), Tom MacWright (MapBox). Lea
rn how to map beautiful interactive maps for web and mobile using the be
st open source tools. The workshop starts with a walk through of how web
mapping works - data processing and designing a map, to rendering syste
ms, Javascript frameworks, and future vector-rendering potentials, with
deep dives into examples, and targeted at both technical and non-technic
al users.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T133000
DTSTART;TZID=US/Pacific:20120403T131000
DTSTAMP:20120201T211452
LOCATION:Yerba Buena Salon 4-6
URL:http://whereconf.com/where2012/public/schedule/detail/22762
UID:http://whereconf.com/--s2012-04-03-13:10--22762
SUMMARY:Building a Data Narrative: Discovering Haight Street
DESCRIPTION:Presented by Jesper Andersen (Bloom Studios). See how applyi
ng traditional data analysis tools, as well as more esoteric ones like c
omputer vision, to multiple disparate data sets and data types can creat
e a more complete and nuanced narrative of one of San Francisco’s most v
ibrant streets.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T140000
DTSTART;TZID=US/Pacific:20120403T134000
DTSTAMP:20120406T134526
LOCATION:Yerba Buena Salon 4-6
URL:http://whereconf.com/where2012/public/schedule/detail/22757
UID:http://whereconf.com/--s2012-04-03-13:40--22757
SUMMARY:How Open is Open? Five Years Later ...
DESCRIPTION:Presented by Ian White (Urban Mapping, Inc). The confluence
of social media; mobile computing; the democratization of data and techn
ology; and government transparency leaves us in the midst of an informat
ion tsunami of sorts. Access to new streams of geographic data begs a n
umber of important questions for government and business: how will we h
arness this data, organize it, and what is truly public versus private?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T145000
DTSTART;TZID=US/Pacific:20120403T141000
DTSTAMP:20120215T160822
LOCATION:Yerba Buena Salon 4-6
URL:http://whereconf.com/where2012/public/schedule/detail/22897
UID:http://whereconf.com/--s2012-04-03-14:10--22897
SUMMARY:Just in Time Analytics: Making Answers Keep up with Data
DESCRIPTION:Presented by Sean Gorman (FortiusOne). The emerging human se
nsor net, driven by the connection of mobile devices and social media, h
as brought us a deluge of georeferenced and time stamped data. While th
is data is streaming in real time our analysis tends to only be snap sho
ts. How can analysis catch up with our data to give us just in time ans
wers to big questions from the Arab Spring to the Superbowl?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T161000
DTSTART;TZID=US/Pacific:20120403T153000
DTSTAMP:20120215T162206
LOCATION:Yerba Buena Salon 4-6
URL:http://whereconf.com/where2012/public/schedule/detail/22877
UID:http://whereconf.com/--s2012-04-03-15:30--22877
SUMMARY:Geobrowsing with Google Earth - Tips and Tricks from the Google
Earth Team
DESCRIPTION:Presented by Peter Birch (Google), Brendan Kenny (Google), S
ean Askay (Google, Inc.), Julien Mercay (Google). This session will give
attendees a chance to learn the latest about geo-browsing with Google E
arth, directly from the experts on the Google Earth team. With the grow
ing importance of both the web and mobile in geo content, we’ll show you
how to take advantage of all the features of Earth across desktop, mobi
le, and the web.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T170000
DTSTART;TZID=US/Pacific:20120403T162000
DTSTAMP:20120406T134657
LOCATION:Yerba Buena Salon 4-6
URL:http://whereconf.com/where2012/public/schedule/detail/22888
UID:http://whereconf.com/--s2012-04-03-16:20--22888
SUMMARY:Geostack In The Cloud: Build Real Time, Targeted Mobile Experien
ce On The Right Geostack
DESCRIPTION:Presented by Maria Zhang (Propeld, Inc.). Developers must ma
ke smart use of location to deliver an individually targeted mobile expe
rience to satisfy an increasingly savvy mobile customers. Is your archit
ecture up to the task of a real-time, adaptive, geo-enabled service in t
he cloud? How do you select the right tools for a new geo stack, or the
right plug-ins for your existing stack?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T133000
DTSTART;TZID=US/Pacific:20120404T131000
DTSTAMP:20120306T171733
LOCATION:Yerba Buena Salon 4-6
URL:http://whereconf.com/where2012/public/schedule/detail/22798
UID:http://whereconf.com/--s2012-04-04-13:10--22798
SUMMARY:The Law of Government Access to Location Data
DESCRIPTION:Presented by Nicole Ozer (ACLU of Northern California). More
and more, the government is relying on companies that provide location-
aware technology to assist in criminal investigations. This session wil
l discuss the state of the law today, trends in government acquisition a
nd use of location data, and the implications for users’ privacy. It wi
ll share information from the ACLU’s data-gathering, litigation, and adv
ocacy efforts.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T140000
DTSTART;TZID=US/Pacific:20120404T134000
DTSTAMP:20120229T175421
LOCATION:Yerba Buena Salon 4-6
URL:http://whereconf.com/where2012/public/schedule/detail/24808
UID:http://whereconf.com/--s2012-04-04-13:40--24808
SUMMARY:How Tablets are Changing the Face of Maps
DESCRIPTION:Presented by Danny Moon (UpNext). The tablet market has expl
oded with over 60 millions units sold to date. The result is a new type
of user experience that goes beyond smartphones and desktops. Some call
it the "curl up" experience, in which users both absorb and engage cont
ent. It's an experience driven by touchscreens, screen size and connecti
vity, and it unlocks new and exciting opportunities for map-makers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T145000
DTSTART;TZID=US/Pacific:20120404T141000
DTSTAMP:20120406T140137
LOCATION:Yerba Buena Salon 4-6
URL:http://whereconf.com/where2012/public/schedule/detail/22787
UID:http://whereconf.com/--s2012-04-04-14:10--22787
SUMMARY:Geo-Government: The New Information EcoSystem for Government
DESCRIPTION:Presented by Robert Greenberg (G&H International Services, I
nc), Chris McIntosh (Commonwealth of Virginia), Charles Werner (Charlott
esville Fire Department), Sean McSpaden (State of Oregon), Scott Gregory
(State of California). Three states and one city will discuss their eff
orts to create a new information eco-system for government to improve de
cision making and citizen engagement. Using web services and geospatial
technology they are create dynamic new capabilites to, access, share and
make sense of the torrent of data available in a more timely and cost e
ffective fashion for emergency respnse and whole of government.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T161000
DTSTART;TZID=US/Pacific:20120404T153000
DTSTAMP:20120206T223934
LOCATION:Yerba Buena Salon 4-6
URL:http://whereconf.com/where2012/public/schedule/detail/24736
UID:http://whereconf.com/--s2012-04-04-15:30--24736
SUMMARY:In-Depth with Local SEO
DESCRIPTION:Presented by Rand Fishkin (SEOmoz). Google + Bing both have
very specific, unique best practices for websites seeking to rank in the
ir local and maps results. This session will dig deep into how the engin
es work and how businesses can earn their place in the local, organic re
sults.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T171000
DTSTART;TZID=US/Pacific:20120402T155500
DTSTAMP:20120406T132002
LOCATION:Yerba Buena Salon 4-6
URL:http://whereconf.com/where2012/public/schedule/detail/24489
UID:http://whereconf.com/--s2012-04-02-15:55--24489
SUMMARY:Power of Place
DESCRIPTION:Presented by Akshay Patil (Foursquare), Andrew Hogue (Foursq
uare), Ben Lee (foursquare). Place is more than just a set of coordinate
s. It's the business, the park or the airport gate and it tells a lot ab
out what is near a user. Figuring that out is not simple to do on your o
wn. The folks at Foursquare have one of the most popular APIs and they a
re going to share how they do it so that you can do it too.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T155000
DTSTART;TZID=US/Pacific:20120402T143500
DTSTAMP:20120326T172146
LOCATION:Yerba Buena Salon 4-6
URL:http://whereconf.com/where2012/public/schedule/detail/24915
UID:http://whereconf.com/--s2012-04-02-14:35--24915
SUMMARY:Zero to Hero: Building a Mobile, Cloud-based, Check-in App in 75
Minutes
DESCRIPTION:Presented by David Martinez (Esri ), Allan Laframboise (Esri
). This workshop illustrates how you can quickly assemble everything you
need to build and deploy a cloud-based mobile solution with the ArcGIS
platform. This includes everything from hosting your data in the cloud,
to acquiring basemaps and geoservices (such as geocoding and routing), d
eveloping a JavaScript mobile check-in app, and finally, using GIS to mo
netize the solution.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T092000
DTSTART;TZID=US/Pacific:20120402T090500
DTSTAMP:20120206T182055
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/24523
UID:http://whereconf.com/--s2012-04-02-09:05--24523
SUMMARY:Hey Startups, SoLoMoCo is No Longer 'Emerging'. Stop Acting Like
It Is
DESCRIPTION:Presented by Mike Schneider (allen & gerritsen). Social medi
a is maturing and it's time to do something with the convergence of grea
t data points. The mobile device allows for the collision of social, loc
ation, and commerce data in the most epic way. You know the value of one
-to-one, local profiling with share and size of wallet, but you do not k
now how or who to sell it to.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T093000
DTSTART;TZID=US/Pacific:20120402T092000
DTSTAMP:20120206T182120
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/24598
UID:http://whereconf.com/--s2012-04-02-09:20--24598
SUMMARY:Augmented Reality 2.0: Enhancing the Physical World through Late
st Location Technologies
DESCRIPTION:Presented by Evan Tana (Shopkick). Small and large businesse
s alike have dabbled in what promised to be the next big thing to grow t
heir market share. This session will discuss recent advancements in loca
tion technology and how business can improve customers’ experience, enha
ncing a physical location by adding a valuable, personalized virtual lay
er.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T094000
DTSTART;TZID=US/Pacific:20120402T093000
DTSTAMP:20120206T182146
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/22756
UID:http://whereconf.com/--s2012-04-02-09:30--22756
SUMMARY:Noise Reduction: Cutting Through The Clutter With Relevant, Intu
itive Engines
DESCRIPTION:Presented by Vijay Bangaru (MapQuest). Why do people still h
ire real estate agents? Why the "defriending" trend on Facebook? Across
industries, companies and consumers are looking for ways to decrease th
e noise, but still make good decisions with limited risk. Leveraging the
wisdom of the crowds with detailed heuristic data leads to unique syste
ms that optimize information and deliver it in meaningful package that c
ommunicates value.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T095000
DTSTART;TZID=US/Pacific:20120402T094000
DTSTAMP:20120306T182735
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/22739
UID:http://whereconf.com/--s2012-04-02-09:40--22739
SUMMARY:Resurrecting Main Street: How to Bring Shopping Back to the Phys
ical World
DESCRIPTION:Presented by Will Smith (Euclid Elements). Physical stores s
truggle to compete with online behemoths like Amazon and eBay. Is it the
end of brick and mortar shopping? There’s opportunity for retailers to
customize shopping experience by understanding consumer traffic patterns
. This session will cover what companies can do to revive storefronts an
d how data analytics solutions like those found in the online world can
improve core business.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T100500
DTSTART;TZID=US/Pacific:20120402T095000
DTSTAMP:20120206T182626
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/24583
UID:http://whereconf.com/--s2012-04-02-09:50--24583
SUMMARY:The New Age of Interactive Marketing: Creating One to One Relati
onships with Mobile
DESCRIPTION:Presented by Dorrian Porter (Mozes, Inc.). Marketers are inc
reasingly using the mobile platform to make traditional advertising like
print, TV and outdoor more interactive and to enhance shopper marketing
experiences. Interactive promotions via smart phones, text messaging, a
nd on social media and the web make marketing and advertising more engag
ing, create lead generation and tie to mobile commerce transactions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T101500
DTSTART;TZID=US/Pacific:20120402T100500
DTSTAMP:20120206T182701
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/24729
UID:http://whereconf.com/--s2012-04-02-10:05--24729
SUMMARY:Hunch Global: Mining and Visualizing the Local Search Taste Grap
h
DESCRIPTION:Presented by Harold Cooper (Hunch / eBay). This talk will di
scuss Hunch Global, an experimental project at Hunch/eBay which generate
s a personalized heatmap over any part of the world. We use public revie
ws from local search sites like Yelp and TripAdvisor combined with Hunch
data to determine "taste profiles" for geographic regions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T114000
DTSTART;TZID=US/Pacific:20120402T113000
DTSTAMP:20120206T182923
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/22956
UID:http://whereconf.com/--s2012-04-02-11:30--22956
SUMMARY:Connecting Digital Shoppers to the Analog World Via Their Phones
DESCRIPTION:Presented by Jack Abraham (eBay Local). Jack seeks to share
his expertise with Where participants, including the current shopping tr
ends surrounding online-offline convergence and how mobile devices are a
nd will continue to play such large part in this movement. He will also
share local data from eBay that illustrates the power of mobile in the l
ocal shopping area.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T132500
DTSTART;TZID=US/Pacific:20120402T131000
DTSTAMP:20120206T183007
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/22684
UID:http://whereconf.com/--s2012-04-02-13:10--22684
SUMMARY:Location Based Mobile Advertising: By the Numbers
DESCRIPTION:Presented by Michael Boland (BIA/Kelsey). Mike Boland, senio
r analyst at BIA/Kelsey will dissect the firm's fresh mobile ad revenue
forecast, including the trending growth of location-targeted mobile ads.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T133500
DTSTART;TZID=US/Pacific:20120402T132500
DTSTAMP:20120206T183033
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/22871
UID:http://whereconf.com/--s2012-04-02-13:25--22871
SUMMARY:Are $400 CPMs Possible?
DESCRIPTION:Presented by Anne Bezancon (Placecast). Are $400 CPM’s possi
ble? They are when location-based targeting is used effectively. Program
s that deliver this level of revenue are based on a consumer opt-in, all
owing the shopper to clearly state preferences. The savvy marketer will
leverage loyalty and CRM data to drive great results, while allowing con
sumers to maintain control over their mobile experience.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T135500
DTSTART;TZID=US/Pacific:20120402T133500
DTSTAMP:20120206T183052
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/22878
UID:http://whereconf.com/--s2012-04-02-13:35--22878
SUMMARY:Socially Aware Location Search
DESCRIPTION:Presented by Sriram Sankar (Facebook). This talk describes o
ur experiences building a search engine to show the user a diverse set o
f relevant place results with or without an explicit query.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T141500
DTSTART;TZID=US/Pacific:20120402T135500
DTSTAMP:20120328T155359
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/22981
UID:http://whereconf.com/--s2012-04-02-13:55--22981
SUMMARY:Engaging Your Users: Here & Now
DESCRIPTION:Presented by Akshay Patil (Foursquare). Hear how how brands
like American Express, GE, and Nokia are using Foursquare’s Realtime API
’s to connect with users in the here and now, creating real world experi
ences that surprise and delight consumers around the world.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T144500
DTSTART;TZID=US/Pacific:20120402T143500
DTSTAMP:20120206T183134
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/22789
UID:http://whereconf.com/--s2012-04-02-14:35--22789
SUMMARY:Stories to Heal a City
DESCRIPTION:Presented by Daniel Harris (People's District ). Could our c
ities be more community oriented if we layered them with stories? Using
case studies from Washington D.C., Danny Harris, a folklorist and storyt
eller, shares insights from his work to bring the people and neighborhoo
ds in the Nation's Capital together through the collection, curation, an
d distribution of place-based stories.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T145500
DTSTART;TZID=US/Pacific:20120402T144500
DTSTAMP:20120206T183147
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/22702
UID:http://whereconf.com/--s2012-04-02-14:45--22702
SUMMARY:The Psychographics of Place
DESCRIPTION:Presented by Michael Metcalf (Yahoo!). Why do we go where we
go? Place is built by humans and reflects the people who go there. Wh
en we start to understand why people go the places they do, we start to
better understand our customers interests, values, and opinions. And in
turn we better understand the psychographics of place.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T150500
DTSTART;TZID=US/Pacific:20120402T145500
DTSTAMP:20120320T154445
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/22842
UID:http://whereconf.com/--s2012-04-02-14:55--22842
SUMMARY:Boots-On-The-Ground Data Collection Techniques
DESCRIPTION:Presented by Benjamin Sann (BestParking.com). In-person manu
al collection is essential for certain datasets (e.g., restaurant menus,
interior photos, and parking rates). This session will teach you how to
find, hire, and manage a large number of on-the-ground surveyors to cre
ate a rich dataset at an affordable cost. I will also discuss how phone
banks, outsourcing, and crowd-sourcing can be used in conjunction with o
n-the-ground collection.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T170000
DTSTART;TZID=US/Pacific:20120402T164500
DTSTAMP:20120206T183733
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/22899
UID:http://whereconf.com/--s2012-04-02-16:45--22899
SUMMARY:The Dead Pool and The Also Rans
DESCRIPTION:Presented by Sophia Parafina (LDS). An analysis of outcomes
of spatial and/or location focused companies using the data in Crunchbas
e
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T113000
DTSTART;TZID=US/Pacific:20120402T112000
DTSTAMP:20120327T182135
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/22685
UID:http://whereconf.com/--s2012-04-02-11:20--22685
SUMMARY:The Essential Guide to Location Marketing
DESCRIPTION:Presented by Asif Khan (Location Based Marketing Association
). Foursquare, Gowalla, Facebook Deals, Groupon – the list seems to grow
by the week. For businesses, it can be an overwhelming task to understa
nd and keep up. All of these platforms are part of what the industry re
fers to as Location Based Services. This session will get you started on
the path to realizing a broader, more than mobile location-based world.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T154000
DTSTART;TZID=US/Pacific:20120402T153000
DTSTAMP:20120206T193043
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/22916
UID:http://whereconf.com/--s2012-04-02-15:30--22916
SUMMARY:Taking Mapping to the Billions
DESCRIPTION:Presented by Ellen Dunne (Lumatic Inc.). Cities are humaniti
es future, and they aren't nearly easy enough to use. The challenge to o
vercome is maps and navigation, which don't exploit the best that smartp
hones can offer. But what strategy to pursue: sophistication or simplici
ty? We look at cities as if they have a UI, one that can be tested and o
ptimized. Ellen Dunne will start share our early results.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T161000
DTSTART;TZID=US/Pacific:20120402T160000
DTSTAMP:20120206T193056
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/22874
UID:http://whereconf.com/--s2012-04-02-16:00--22874
SUMMARY:Context Trumps Location--But Brand Backs Them All!
DESCRIPTION:Presented by Margot Bloomstein (Appropriate, Inc.), Sara Wac
hter-Boettcher (Independent). Location is an important aspect of context
, but it's more than just that. Context includes time, events, previous
experiences, mental models--but you can't afford to address them all. We
'll show you how to choose the one that's right for your brand, audience
, budget, and resources. And how should your contextually relevant conte
nt strategy respond to new opportunities in responsive design?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T112000
DTSTART;TZID=US/Pacific:20120402T110500
DTSTAMP:20120327T184406
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/24976
UID:http://whereconf.com/--s2012-04-02-11:05--24976
SUMMARY:Q&A with Brady Forrest, Dwolla, LevelUp, and PayPal
DESCRIPTION:Presented by Brady Forrest (O'Reilly Media, Inc.), Ben Milne
(Dwolla), Chris Mahl (SCVNGR). Audience members will be able to ask que
stions of Dwolla, LevelUp, and PayPal.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T104500
DTSTART;TZID=US/Pacific:20120402T103500
DTSTAMP:20120221T232754
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/24765
UID:http://whereconf.com/--s2012-04-02-10:35--24765
SUMMARY:Case Study: Iowa, Location and Evolution of Plastic Networks
DESCRIPTION:Presented by Ben Milne (Dwolla). Leveraging quantitative and
qualitative data, Ben Milne, founder and builder at Dwolla, will explor
e the regional (and then national) traction experienced by the Des Moine
s-based startup and its location-based technologies in its mobile paymen
ts platform.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T131000
DTSTART;TZID=US/Pacific:20120402T130000
DTSTAMP:20120308T222708
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/22876
UID:http://whereconf.com/--s2012-04-02-13:00--22876
SUMMARY:How "Future Tense" Social Networking will transform the way we l
ive, shop, and play
DESCRIPTION:Presented by Rene Pinnell (Forecast), Eric Katerman (Forecas
t). Mobile has done more than any trend to drag social networking into t
he real world, but even industry leaders like Foursquare fall short. A c
heck-in just isn't very good at connecting you with your friends. But wh
at happens when you push the time horizon of the check-in into the futur
e? What happens when you shift the paradigm from "I'm here now" to "I'll
be there later?"
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T163000
DTSTART;TZID=US/Pacific:20120402T161000
DTSTAMP:20120222T180701
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/24804
UID:http://whereconf.com/--s2012-04-02-16:10--24804
SUMMARY:Top New Privacy Issues for all Location Companies
DESCRIPTION:Presented by Alysa Z. Hutnik (Kelley Drye & Warren LLP). Whe
ther you're developing, selling, or marketing location technology, your
business is likely subject to new and emerging privacy laws. And while r
esources may be limited for up-and-coming technology companies, if you s
kip consideration of privacy compliance in the design and operation of t
he location technology, that could mean the difference between success a
nd failure.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T160000
DTSTART;TZID=US/Pacific:20120402T155000
DTSTAMP:20120426T123143
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/24807
UID:http://whereconf.com/--s2012-04-02-15:50--24807
SUMMARY:Untappd: Bridging the Gap Between Location and Beer
DESCRIPTION:Presented by Greg Avola (Untappd). Untappd, a start-up socia
l beer check-in service, is helping users socialize, connect and find be
er all from their device. This session will introduce you to the world o
f Untappd and how it's using location and check-in data to help you brew
ery find their customers and allows users to find better beer.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T153000
DTSTART;TZID=US/Pacific:20120402T151500
DTSTAMP:20120326T162109
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/23205
UID:http://whereconf.com/--s2012-04-02-15:15--23205
SUMMARY:Harnessing Video for Realtime Merchandising and Customer Engagem
ent
DESCRIPTION:Presented by Matthew Kovinsky (Prism Skylabs). Matt Kovinsky
, VP of Business Development at Prism Skylabs, will discuss how a local
coffee shop, The Creamery, is harnessing realtime video feeds and social
media activity in ways that create Google-like analytics for real-world
places while providing fresh, rich media content to engage offline cust
omers online.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T164500
DTSTART;TZID=US/Pacific:20120402T163000
DTSTAMP:20120326T155454
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/24960
UID:http://whereconf.com/--s2012-04-02-16:30--24960
SUMMARY:Geotargeting Content on Facebook: NPR's Experiment in Local Enga
gement
DESCRIPTION:Presented by Keith Hopper (NPR). Geotargeting content in Fac
ebook is not a widely used Facebook feature, but perhaps it should be. I
n late 2011, NPR embarked on an experiment to tap its 2.3 Million Facebo
ok followers by presenting local stories from a member station to users
in a specific geographic region.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T155000
DTSTART;TZID=US/Pacific:20120402T154000
DTSTAMP:20120326T161303
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/24961
UID:http://whereconf.com/--s2012-04-02-15:40--24961
SUMMARY:Tweet-a-Beer and the Art of Marketing Yourself
DESCRIPTION:Presented by Daniel Wood (tenfour). Telling your own story c
an prove to be the most the difficult for marketers. Why not show it? Tw
o agencies and a start-up joined forces to take SxSW by storm with a soc
ial experience like nothing before it.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T151500
DTSTART;TZID=US/Pacific:20120402T150500
DTSTAMP:20120326T163938
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/24962
UID:http://whereconf.com/--s2012-04-02-15:05--24962
SUMMARY:Global Brands Go Local With Social
DESCRIPTION:Presented by Amy Millard (Hearsay Social). Corporate markete
rs are finally embracing the social Web. With advertising accounting for
an astounding 85% of Facebook’s revenue, it’s clear that businesses are
going social. But what’s the next step, after large brands have publish
ed their Facebook timeline, set up their Twitter account, and establishe
d their presence on LinkedIn, Google+, Pinterest, and other social sites
?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T110500
DTSTART;TZID=US/Pacific:20120402T105500
DTSTAMP:20120327T153125
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/24972
UID:http://whereconf.com/--s2012-04-02-10:55--24972
SUMMARY:Case Study: PayPal
DESCRIPTION:Presented by Elena Krasnoperova (PayPal). Learn about PayPal
, the leading global online and mobile payments company, and how it’s ch
anging the face of mobile commerce to benefit merchants and consumers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T105500
DTSTART;TZID=US/Pacific:20120402T104500
DTSTAMP:20120327T182111
LOCATION:Yerba Buena Salon_10
URL:http://whereconf.com/where2012/public/schedule/detail/24741
UID:http://whereconf.com/--s2012-04-02-10:45--24741
SUMMARY:Case Study: LevelUp
DESCRIPTION:Presented by Chris Mahl (SCVNGR). Hear about LevelUp, the se
cond largest mobile payment network in the U.S.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T170000
DTSTART;TZID=US/Pacific:20120402T090000
DTSTAMP:20120330T153003
LOCATION:Yerba Buena Salon 10-11
URL:http://whereconf.com/where2012/public/schedule/detail/23068
UID:http://whereconf.com/--s2012-04-02-09:00--23068
SUMMARY:Location Marketing Boot Camp
DESCRIPTION:This all-day boot camp returns to Where once again in 2012,
focusing on the the future of marketing and the new technologies availab
le to help take advantage of location data and services. This boot camp
is not just for marketers - developers, biz dev people, start-ups, and a
nyone else interested in incorporating location into their marketing str
ategy will find it useful.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T145000
DTSTART;TZID=US/Pacific:20120403T141000
DTSTAMP:20120229T220714
LOCATION:Yerba Buena Salon 10-11
URL:http://whereconf.com/where2012/public/schedule/detail/24622
UID:http://whereconf.com/--s2012-04-03-14:10--24622
SUMMARY:Create, Share, And Consume Great Maps With ArcGIS Online
DESCRIPTION:Presented by David Martinez (Esri ), Jeff Archer (Esri, Inc.
). Come learn how to publish and host your data, create compelling and b
eautiful maps as services, and get them to the people you want to reach.
We will show you how to make a great map that can be accessed directly
across multiple devices, as well as demonstrate how to use that same map
as a great starting point to build custom applications that can run any
where.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T140000
DTSTART;TZID=US/Pacific:20120403T134000
DTSTAMP:20120313T165331
LOCATION:Yerba Buena Salon 10-11
URL:http://whereconf.com/where2012/public/schedule/detail/24887
UID:http://whereconf.com/--s2012-04-03-13:40--24887
SUMMARY:Platform, APIs & Apps: Building The “Where” Ecosystem
DESCRIPTION:Presented by Gary Gale (Nokia). This session highlights wha
t is needed to bring the Nokia Location Platform, APIs and Apps into pl
ay and how we work with partners and developers globally to build the “W
here” Ecosystem. Learn how to access rich, relevant map and place inform
ation to build priceless consumer experiences that span web, mobile, and
automotive industries and are consumed in all the ways we experience th
e Internet.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T133000
DTSTART;TZID=US/Pacific:20120404T131000
DTSTAMP:20120315T160223
LOCATION:Yerba Buena Salon 10-11
URL:http://whereconf.com/where2012/public/schedule/detail/24886
UID:http://whereconf.com/--s2012-04-04-13:10--24886
SUMMARY:A Year in the life of Google Crisis Response
DESCRIPTION:Presented by Pete Giencke (Google Inc.). Fundamental to its
mission of making critical information around natural disasters and huma
nitarian crises more accessible, crisis mapping is major focus of the Go
ogle Crisis Response team. This talk will offer an overview of these eff
orts, and provide the lessons we’ve learned from the past year of crisis
mapping.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T140000
DTSTART;TZID=US/Pacific:20120404T134000
DTSTAMP:20120315T160212
LOCATION:Yerba Buena Salon 10-11
URL:http://whereconf.com/where2012/public/schedule/detail/24900
UID:http://whereconf.com/--s2012-04-04-13:40--24900
SUMMARY:What's New in the Google Maps API
DESCRIPTION:Presented by Thor Mitchell (Google Inc.). It's been a packed
year for the Google Maps API. We've added lots of new features, includi
ng the Places API, the Geometry Library, and much more. So many you may
have missed some! Come check out what's new, and see what you missed ov
er the last year that'll help you spruce up your maps.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T161000
DTSTART;TZID=US/Pacific:20120403T153000
DTSTAMP:20120327T224151
LOCATION:Yerba Buena Salon 10-11
URL:http://whereconf.com/where2012/public/schedule/detail/22855
UID:http://whereconf.com/--s2012-04-03-15:30--22855
SUMMARY:Building The Augmented City
DESCRIPTION:Presented by Trak Lord (metaio). Location-based Augmented Re
ality can be more than points of interest floating somewhere on the hori
zon. This session will cover how AR technology will enable the overlayin
g of location data onto buildings themselves.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T145000
DTSTART;TZID=US/Pacific:20120404T141000
DTSTAMP:20120326T165833
LOCATION:Yerba Buena Salon 10-11
URL:http://whereconf.com/where2012/public/schedule/detail/22727
UID:http://whereconf.com/--s2012-04-04-14:10--22727
SUMMARY:Realtime Map Collaboration
DESCRIPTION:Presented by Mick Thompson (Code for America). Maps are grea
t tools for expressing ideas, showing how things relate, and for plannin
g. A shared map that can be updated by multiple people in realtime makes
this kind of collaboration much more productive. This talk will explore
an application that allows users to edit maps within a web browser and
share changes with others.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T170000
DTSTART;TZID=US/Pacific:20120403T162000
DTSTAMP:20120330T145151
LOCATION:Yerba Buena Salon 10-11
URL:http://whereconf.com/where2012/public/schedule/detail/25017
UID:http://whereconf.com/--s2012-04-03-16:20--25017
SUMMARY:Why Persistent Sensing Is Changing the Landscape of Mobile Apps?
DESCRIPTION:Presented by Sam Liang (Alohar Mobile Inc.). This talk gives
a quick overview on why Persistent Sensing is enabling a new class of i
ntelligent and automatic mobile apps, as well as the challenges and pote
ntial solutions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T133000
DTSTART;TZID=US/Pacific:20120403T131000
DTSTAMP:20120402T235322
LOCATION:Yerba Buena Salon 10-11
URL:http://whereconf.com/where2012/public/schedule/detail/24589
UID:http://whereconf.com/--s2012-04-03-13:10--24589
SUMMARY:Story Mapping - Adding Narrative to Place
DESCRIPTION:Presented by Daniel Harris (People's District ). Danny Harri
s a Washington, D.C. folklorist will lead participants on a tour through
Washington, D.C. using the stories and faces of the city's diverse resi
dents. From the power brokers to the street cleaners, learn how story ma
pping can add texture to place and create vibrant cities.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T161000
DTSTART;TZID=US/Pacific:20120404T153000
DTSTAMP:20120330T185935
LOCATION:Yerba Buena Salon 10-11
URL:http://whereconf.com/where2012/public/schedule/detail/25021
UID:http://whereconf.com/--s2012-04-04-15:30--25021
SUMMARY:Speed Networking
DESCRIPTION:If you didn't get the chance to connect with other participa
nts during the conference, here's one last chance! Bring your business c
ards and prepare a minute of patter about yourself. You'll pair off with
another attendee for a couple of minutes to exchange cards and informat
ion. When the chime sounds, you'll find another partner to meet. If ther
e's time at the end, we'll have an open mix.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T203000
DTSTART;TZID=US/Pacific:20120402T190000
DTSTAMP:20120330T200812
LOCATION:Yerba Buena Salon_9
URL:http://whereconf.com/where2012/public/schedule/detail/23443
UID:http://whereconf.com/--s2012-04-02-19:00--23443
SUMMARY:Ignite Where 2012
DESCRIPTION:Join us for Ignite Where 2012, happening following workshops
on Monday, April 2 . This fun, high-energy evening of “speed presentati
ons” given by people like you.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T155000
DTSTART;TZID=US/Pacific:20120402T143500
DTSTAMP:20120406T131945
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/22834
UID:http://whereconf.com/--s2012-04-02-14:35--22834
SUMMARY:HTML5: Advanced data visualization with Google Maps API
DESCRIPTION:Presented by Josh Livni (Google), Brendan Kenny (Google). HT
ML5 and recent browser enhancements have paved the way for more robust c
artography and data visualization in the client. We'll show you how thi
s creates new opportunities for interacting with large datasets in real-
time, general bottlenecks and solutions, as well as new technologies and
techniques you can take advantage of.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T171000
DTSTART;TZID=US/Pacific:20120402T155500
DTSTAMP:20120405T125603
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/22949
UID:http://whereconf.com/--s2012-04-02-15:55--22949
SUMMARY:Putting Place in Social, Putting Social in it’s Place
DESCRIPTION:Presented by Mano Marks (Google, Inc. ), Julia Ferraioli (Go
ogle). While a major locus of socializing has moved to the web, human be
ings remain geolocated. This makes the world of social networking and ma
ps inherently attractive to each other. In 2011, Google released the Goo
gle Places API and the start of the Google+ Platform, which along with t
he Google Maps API together make for some new geo combinations. This wor
kshop will help you bring all these together.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T133000
DTSTART;TZID=US/Pacific:20120403T131000
DTSTAMP:20120406T133926
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/24851
UID:http://whereconf.com/--s2012-04-03-13:10--24851
SUMMARY:Maps for Our Urban Species
DESCRIPTION:Presented by Scott Rafer (Lumatic). At Lumatic, we believe t
hat cities are humanity's future, and that they need to be easier to lov
e. Now there are seven billion of us, we need to find ways to live happi
ly while living densely. Smartphones will be the enablers -- both in ter
ms of mobility and delight. Lumatic is building humane maps of the world
's cities for smartphones.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T140000
DTSTART;TZID=US/Pacific:20120403T134000
DTSTAMP:20120403T192607
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/24494
UID:http://whereconf.com/--s2012-04-03-13:40--24494
SUMMARY:StreetEasy's Stack
DESCRIPTION:Presented by Sebastian Delmont (StreetEasy.com). StreetEasy
rolls their own maps. They depend on OSM data and a custom tileset serve
d by Mapbox.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T142500
DTSTART;TZID=US/Pacific:20120403T141000
DTSTAMP:20120406T134555
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/24747
UID:http://whereconf.com/--s2012-04-03-14:10--24747
SUMMARY:Uber's Stack
DESCRIPTION:Presented by Curtis Chambers (Uber). Uber is an on-demand tr
ansportation service. We use node.js to handle thousands of requests pe
r second and utilize all of this data to create new geospatial predictio
n algorithms.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T143500
DTSTART;TZID=US/Pacific:20120403T142500
DTSTAMP:20120314T200056
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/24894
UID:http://whereconf.com/--s2012-04-03-14:25--24894
SUMMARY:Twitter's Stack
DESCRIPTION:Presented by Raffi Krikorian (Twitter). Twitter handles thou
sands of tweets per second. Come learn how.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T145000
DTSTART;TZID=US/Pacific:20120403T143500
DTSTAMP:20120229T172322
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/24824
UID:http://whereconf.com/--s2012-04-03-14:35--24824
SUMMARY:GeoIQ's Stack
DESCRIPTION:Presented by Andrew Turner (GeoIQ). GeoIQ provides real-time
exploration and analysis of millions of geospatial features. The techno
logy stack combines open data standards with the development speed of Ru
by on Rails, the asynchronous processing of node.js and our own highly s
calable data storage - deployable horizontally across EC2 or on laptops
in Afghanistan.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T154500
DTSTART;TZID=US/Pacific:20120403T153000
DTSTAMP:20120406T134617
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/24809
UID:http://whereconf.com/--s2012-04-03-15:30--24809
SUMMARY:UpNext's Stack
DESCRIPTION:Presented by Raj Advani (UpNext). UpNext is a highly customi
zable 3D mapping platform built for mobile and tablet devices. Learn ho
w UpNext creates powerful vector and tile blended maps using EC2, Cloudf
ront, SOLR and MongoDB.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T163500
DTSTART;TZID=US/Pacific:20120403T162000
DTSTAMP:20120321T220458
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/24613
UID:http://whereconf.com/--s2012-04-03-16:20--24613
SUMMARY:TaskRabbit's Stack
DESCRIPTION:Presented by Brian Leonard (TaskRabbit). TaskRabbit is using
mobile apps, natural language processing, location, and Rails to get th
ings done in your neighborhood.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T101500
DTSTART;TZID=US/Pacific:20120402T090000
DTSTAMP:20120322T180440
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/24883
UID:http://whereconf.com/--s2012-04-02-09:00--24883
SUMMARY:Getting Started with the Google Maps API
DESCRIPTION:Presented by Kathryn Hurley (Google), Andrés Ferraté (Google
). The Google Maps API allows you to embed Google Maps into your website
. Come to this session to learn how to get started using the Google Maps
JavaScript API to create custom maps for your website. During this sess
ion, you will learn how to embed a map on a website, add markers to the
map, and apply several customizations.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T115000
DTSTART;TZID=US/Pacific:20120402T103500
DTSTAMP:20120313T151808
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/24884
UID:http://whereconf.com/--s2012-04-02-10:35--24884
SUMMARY:Building Imaginary Worlds: SketchUp and Custom Street View
DESCRIPTION:Presented by Mano Marks (Google, Inc. ), Adam Hecht (Google
Inc.). For years, architects and developers have been building 3D models
of the world using Google SketchUp. This powerful, free application has
been used to model the world. Models have been used in Google Earth, Sk
etchUp's 3D Warehouse, and in countless architectural demos.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T141500
DTSTART;TZID=US/Pacific:20120402T130000
DTSTAMP:20120313T164934
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/24885
UID:http://whereconf.com/--s2012-04-02-13:00--24885
SUMMARY:Leveraging Google’s Consumer Mapping Platform in the Enterprise
DESCRIPTION:Presented by Sean Maday (Google Inc.). For the past 7 years,
Google Earth and Google Maps have set a new standard for consumer mappi
ng APIs. As the field of web mapping continues to evolve, new competitio
n is driving innovation toward accurate base data, extensible API platfo
rms, and blazing fast response times. In this workshop, you’ll learn ho
w to leverage the Google Earth Builder platform for dynamic web mashups.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T161000
DTSTART;TZID=US/Pacific:20120403T155500
DTSTAMP:20120402T154257
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/22893
UID:http://whereconf.com/--s2012-04-03-15:55--22893
SUMMARY:360Cities Stack & Realtime 360º Images at SXSW
DESCRIPTION:Presented by Jeffrey Martin (360cities.net). Learn about the
360Cities stack vis-à-vis Jeffrey's attempt to automatically stitch, ge
otag, upload, publish, and tweet high-resolution 360º images in near-rea
ltime at SXSW 2012.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T133000
DTSTART;TZID=US/Pacific:20120404T131000
DTSTAMP:20120319T183533
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/22856
UID:http://whereconf.com/--s2012-04-04-13:10--22856
SUMMARY:Just Because You Can Doesn't Mean You Should
DESCRIPTION:Presented by Paul Wickman (Flat Rock Geographics). At last y
ear's Where Conf I attended a Fusion Tables workshop presented by Google
. As a geospatial/GIS professional I was extremely disappointed to see
Google violate simple, basic tenants of geospatial analysis; showing att
endees how to do bad things with good technology. The job market craves
GIS/Web Developers while demand for 'traditional' GIS skills plummets.
Is the GIS Professional dead?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T145000
DTSTART;TZID=US/Pacific:20120404T141000
DTSTAMP:20120314T204045
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/24891
UID:http://whereconf.com/--s2012-04-04-14:10--24891
SUMMARY:Drawing Outside The Lines
DESCRIPTION:Presented by Eric Rodenbeck (Stamen Design). Stamen Design h
ave pushed the technical and visual conventions of online cartography si
nce 2001. This presentation will highlight recent developments in artist
ic cartography done with technical rigor, and look at some examples from
the other side of normal.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T155500
DTSTART;TZID=US/Pacific:20120403T154500
DTSTAMP:20120314T184408
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/24866
UID:http://whereconf.com/--s2012-04-03-15:45--24866
SUMMARY:Trulia's Stack
DESCRIPTION:Presented by Sha Hwang (Trulia). Trulia is churning through
millions of datapoints around crime, schools, homes and businesses to he
lp people find a place to live. We're building our Geo stack on Python,
Tilestache, and GeoDjango to deploy this information nationwide and push
ing the limits of highly dynamic prototyping with Javascript and Web Wor
kers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T140000
DTSTART;TZID=US/Pacific:20120404T134000
DTSTAMP:20120406T135945
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/22857
UID:http://whereconf.com/--s2012-04-04-13:40--22857
SUMMARY:Microtasking Satellite Imagery Analysis for Disaster Response
DESCRIPTION:Presented by Patrick Meier (Ushahidi). Using mobile crowdsou
rcing to microtask the analysis of satellite imagery for disaster respon
se. There are more than 2 million square kilometers of satellite imagery
taken every day. This is a big data problem that cannot yet be addresse
d with automated algorithms. Microtasking and crowdsourcing is the way t
o go. This talk shares pioneering efforts with the UN to do just this in
Somalia, Syria.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T161000
DTSTART;TZID=US/Pacific:20120404T153000
DTSTAMP:20120406T140155
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/22848
UID:http://whereconf.com/--s2012-04-04-15:30--22848
SUMMARY:Native vs HTML5 & an Argument to Incorporate Both
DESCRIPTION:Presented by Bo Fishback (Zaarly), Eric Koester (Zaarly). Ap
p or mobile site? iPhone or Android? Native or HTML5? Try all of the abo
ve. Zaarly’s Bo Fishback and Ian Hunter will discuss the technical, busi
ness and marketing considerations and lessons from their native and HTML
5 journey – one that began with an iPhone app, evolved into a minimally
viable mobile site, and ended with fully-functioning iPhone and Android
apps AND a robust mobile site.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T170000
DTSTART;TZID=US/Pacific:20120403T164500
DTSTAMP:20120330T145648
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/24978
UID:http://whereconf.com/--s2012-04-03-16:45--24978
SUMMARY:Airbnb's Photo Stack
DESCRIPTION:Presented by Joe Zadeh (Airbnb). With over 3,000 photographe
rs all around the world, professional photography has grown into one of
Airbnb's most important differentiators for host activation, security an
d design. Learn how Airbnb turned a pilot program into one of the larges
t collections of home interior photos in the world.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T164500
DTSTART;TZID=US/Pacific:20120403T163500
DTSTAMP:20120328T203321
LOCATION:Yerba Buena Salon 12-14
URL:http://whereconf.com/where2012/public/schedule/detail/24977
UID:http://whereconf.com/--s2012-04-03-16:35--24977
SUMMARY:Stripe's Stack
DESCRIPTION:Presented by Patrick Collison (Stripe). Stripe uses everythi
ng from Backbone.js to custom MySQL replication drivers to process milli
ons of dollars of transactions. In this talk, Patrick describes the tech
nology behind Stripe.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120404T131000
DTSTART;TZID=US/Pacific:20120404T120000
DTSTAMP:20120406T135800
LOCATION:Lunch (Golden Gate Ballroom) / Mini Maker Faire (Exhibit Hall)
URL:http://whereconf.com/where2012/public/schedule/detail/24718
UID:http://whereconf.com/--s2012-04-04-12:00--24718
SUMMARY:Mini Maker Faire / Lunch
DESCRIPTION:Enjoy your lunch and then check out the Mini Maker Faire. In
teract with our menagerie of maker-driven, geo/location/sensor-laden har
dware projects during lunch on Wednesday, April 4. Kinect/Computer Visio
n Arduino/Lilypad/ADK Processing for Android Beagle Board/Panda Board Ga
dgeteer Wearables ROBOTS!!!!
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T180000
DTSTART;TZID=US/Pacific:20120403T170000
DTSTAMP:20120403T142215
LOCATION:Exhibit Hall
URL:http://whereconf.com/where2012/public/schedule/detail/23445
UID:http://whereconf.com/--s2012-04-03-17:00--23445
SUMMARY:Exhibit Hall Reception / Startup Showcase (sponsored by AT&T Int
eractive)
DESCRIPTION:Grab a drink, mingle with fellow Where participants, and see
the latest offerings from our exhibitors and sponsors. You'll also have
a chance to visit some more with our participating Startup Showcase com
panies and vote for your favorite.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T220000
DTSTART;TZID=US/Pacific:20120403T200000
DTSTAMP:20120315T195950
LOCATION:GAFTA, 998 Market Street
URL:http://whereconf.com/where2012/public/schedule/detail/24912
UID:http://whereconf.com/--s2012-04-03-20:00--24912
SUMMARY:Where After Party @ GAFTA
DESCRIPTION:After the Exhibit Hall Reception and a chance to grab some d
inner, join us at GAFTA (Gray Area Foundation for the Arts) for the offi
cial Where After Party, featuring eye-popping installations from local a
rtists, music and libations.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120402T223000
DTSTART;TZID=US/Pacific:20120402T203000
DTSTAMP:20120203T182315
LOCATION:See BoF Schedule for Locations
URL:http://whereconf.com/where2012/public/schedule/detail/24720
UID:http://whereconf.com/--s2012-04-02-20:30--24720
SUMMARY:Monday Birds of a Feather Sessions
DESCRIPTION:Birds of a Feather (BoF) sessions are informal after hours s
essions that provide face to face exposure to those interested in the sa
me projects and concepts. BoFs are entirely up to you. We provide the sp
ace and time, you provide the engaging topic.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T223000
DTSTART;TZID=US/Pacific:20120403T203000
DTSTAMP:20120203T182329
LOCATION:See BoF Schedule for Locations
URL:http://whereconf.com/where2012/public/schedule/detail/24721
UID:http://whereconf.com/--s2012-04-03-20:30--24721
SUMMARY:Tuesday Birds of a Feather Sessions
DESCRIPTION:Birds of a Feather (BoF) sessions are informal after hours s
essions that provide face to face exposure to those interested in the sa
me projects and concepts. BoFs are entirely up to you. We provide the sp
ace and time, you provide the engaging topic.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Pacific:20120403T131000
DTSTART;TZID=US/Pacific:20120403T120000
DTSTAMP:20120518T173555
LOCATION:Golden Gate Ballroom / Exhibit Hall
URL:http://whereconf.com/where2012/public/schedule/detail/24858
UID:http://whereconf.com/--s2012-04-03-12:00--24858
SUMMARY:Startup Showcase, sponsored by AT&T Interactive
DESCRIPTION:Check out this year's Where Startup Showcase. Highlighting t
he startup ecosystem's creativity and variety, the Showcase gives up and
coming companies a chance to get in front of hundreds of potential user
s and potential investors. Come see some of the Bay Area's premier start
ups and cast your vote for the next big thing.
END:VEVENT
END:VCALENDAR