McCoy’s adds heat to the meat

In stores from 2 March, the new Fiery Steak crisp is available in 47.5g Grab Bag (RSP 89p) and 65g £1 price-marked pack formats. From May the product will feature in the McCoy’s Strong & Spicy Variety Multipack (RSP £1.70)

Claire Cooper, McCoy’s Marketing Manager, commented: “This year marks 35 years for our iconic McCoy’s Flame Grilled Steak. As one of the most popular crisps in the CSN category, we saw an opportunity to tap into consumer trends and launch a new NPD which offers a bold and delicious twist to the market. We are very pleased to introduce this exciting new flavour to consumers and add to our growing portfolio of delicious snacks here at KP Snacks.”

Part of the KP Snacks portfolio, Fiery Steak is the latest product launch from McCoy’s, which saw growth of 3.4% in 2019 and has a current brand value of £132.8m.