Mark Struczewski calls himself “Mister Productivity” and with good reason. He’s singularly focused on solving productivity problems. Through his website, speaking, coaching, and podcast he brings valuable productivity advice to thousands. With that in mind, when Mark invited me to be a guest on his show I focused on lessons I learned from making movies that have an emphasis on productivity. The truth is, even though my book is called Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER, a lot of the learnings I gained from filmmaking are indeed productivity related (and not just about marketing). Mark is a smart and passionate host, and he had some great questions as he had read my book in advance of our talk. To listen, click here or on the player embedded below. I hope you enjoy it and find some value in the productivity advice we discuss.

In yet another podcast appearance and another video podcast, it was a pleasure to talk Toxie with Chris Voss of The Chris Voss Show. Turns out Chris is a fan of The Toxic Avenger so our talk was very Tromatic. Enjoy!

As part of the ongoing promotion of my book, I’ve been making a lot of appearances on various podcasts, which is always fun for me. Each show and the host(s) has its own unique point of view and approach, and that makes every interview take a different path and talk about the book (and other things) with a fresh perspective. Most of the interviews I’ve done have been audio only, but lately, I’ve done a few video interviews as well. This one, the YouTube show POP GOES THE CULTURE – TV, was especially fun for two reasons. One, the host and producer, David Levin, is an old friend who was actually there and a part of some of the experiences I write about in Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER.

David and I worked together at Satori Entertainment, and in particular, we worked very closely together on the talk show, CELEBRITY, with hostess Alison Steele. I talk a little about Satori in Chapter 1 of the book, and more about CELEBRITY and Alison in “Chapter 23: Everyone is Expendable (Especially if you Wear a Mask).” After I joined Troma, I worked with David again on a number of Troma trailers, and on the Troma Informercial, THE TROMA SYSTEM, for Comedy Central (more on that in “Chapter 34: The Director’s Chair and the Tromamercial”) and there are trailers and clips from the Tromamercial in this show. The second reason this was particularly fun is that Troma co-founder, Lloyd Kaufman, called in and joined us for the first half. Although there were a few “technical difficulties” with Lloyd and his phone, the witty banter between us makes it a fun discussion. Well, it was fun for me, but you can decide for yourself. Watch me, Lloyd and David on this special “Ask Them Yourself” version of POP GOES THE CULTURE – TV.

As their show focuses on supporting the interests and challenges of small businesses, we talk about my book, as well as the domain name industry and the opportunities with new domain extensions such as .CLUB. We also talk a bit about mobile marketing, and we discuss a bit about the process of writing a book. I also share a story from my days working with William Shatner on his Tekwar computer game. It was a good conversation and I hope you’ll enjoy listening to it.

https://everythingiknowabout.marketing/wp-content/uploads/2018/02/46_Interview_with_Jeffrey_Sass_-_The_Small_Business_Puzzle_Podcast_?.jpg00Jeffrey Sasshttps://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.pngJeffrey Sass2018-02-03 15:01:452018-02-03 15:01:45Jeffrey Sass on The Small Business Puzzle Podcast

I’ve been an avid fan of podcasting since the very early days of the format (2005). In fact, back in October of 2005, I made my first “guest” appearance on a podcast when I appeared as the subject of the “interview with a listener” on Episode 100 of the Podcast 411 show, hosted by Rob Walch. Interestingly enough, in that 2005 interview I talked about my experiences at Troma, and mention a bunch of things that I have now written about in Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER. I also talk with Rob about many of the early podcasts I was listening to at the time, a number of which are still around today. Since then I’ve become friends with many of the podcasters I listened to, such as the talented author Scott Sigler, and I’ve had the chance to produce and host podcasts myself. I co-hosted the Cast of Dads podcast with some fellow “dad bloggers.” When I worked with Gapingvoid I launched and produced the Gape Into The Void podcast, with guests including Tim Ferris, Gary Vaynerchuk, and Seth Godin. I also turned one of my original screenplays, WUNDERKIND!into a podcast.

As such a fan of podcasting, it should be no surprise that appearing on podcasts has been an important part of my marketing efforts for my book. With that in mind, I was very happy when friend and domain industry blogger Andrew Allemann launched his service, PodcastGuests.com. Whether you are a podcaster looking for guests, or an author or expert looking for opportunities to be a guest on a podcast, this is a great service. The main component of PodcastGuests.com is a newsletter that features a guest expert, as well as a selection of podcasts seeking guests. If you think you’re a good candidate for one of the featured shows, you fill out a simple form that goes right to the podcaster. Signing up for the newsletter is free. If you want to be the featured expert guest in the newsletter, there is a fee, but you are also guaranteed to get a certain number of podcast appearances. A great deal, if you ask me.

There is also an online directory of expert guests at www.PodcastGuests.com with two levels of service. The directory is a great resource for podcast hosts looking for guests. Here’s a link to my profile in the PodcastGuests.com directory.

So, if you’re a podcaster looking for a great resource to find qualified guests, or if you are an author, or expert looking to gain exposure by appearing as a guest on a relevant podcast, PodcastGuests.com is a service you should definitely have on your radar.

And, of course, if you are a podcaster looking for a great guest to talk about movies, marketing, pop-culture, entrepreneurship, branding, and a fun new book, feel free to contact me! Here are just a few of my recent podcast appearances talking about Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER.

Mitch Joel is not just a highly regarded author and marketing thought leader, nor is he just a long-established blogger and podcaster. He’s also not just a co-founder and president of a successful global digital agency, nor is he just a former rock and roll journalist. Mitch Joel, above all these things, is a mensch, in the truest sense of the word. For those of you perhaps not as familiar with the Yiddish term, a “mensch” is a person of integrity and honor – an all around great guy. That’s Mitch Joel, and I am fortunate to have had the pleasure of breaking bread (not bad) with him on more than one occasion. I am even more fortunate to be the guest on Episode #593 of his long-running and popular marketing podcast, Six Pixels of Separation.

It was great to talk with Mitch about my book, marketing, and even share some mutual love for the Mel Brooks comedy classic, Blazing Saddles… It is a fun, and hopefully informative and entertaining conversation. Click here or on the embed below to listen, and if you’re not already a follower of Mitch, please consider subscribing to the Six Pixels of Separation podcast.

If you’re a marketer you have likely heard of MarketingProfs, one of the leading online marketing resources, with over 600,000 members. In their own words, “MarketingProfs is the one source that individual marketers, marketing teams, and some of the world’s largest organizations turn to for modern marketing tools, training, strategies, articles, online seminars, discussion forums, and much more.” As a marketer myself, who has written a marketing book, I was honored to be a guest on the popular MarketingProfs podcast, “Marketing Smarts,” hosted by the talented Kerry O’Shea Gorgone.

Kerry and I had a great conversation and not only talked about the book, Troma, and Toxie, but we also discussed new domain name extensions like .CLUB and some domain name marketing tips (I am CMO of .CLUB Domains) and we talked about corporate culture, including some things I learned working with cartoonist Hugh MacLeod and Gapingvoid. I hope you enjoy listening.

https://everythingiknowabout.marketing/wp-content/uploads/2017/08/Marketing_Podcast__Marketing_Smarts_Podcasts_-_MarketingProfs3.png9741614Jeffrey Sasshttps://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.pngJeffrey Sass2017-08-30 20:53:292017-08-30 20:53:29Sharing Some Marketing Smarts from the Book on the MarketingProfs "Marketing Smarts" Podcast

https://everythingiknowabout.marketing/wp-content/uploads/2017/08/seeheresthething.jpg640640Jeffrey Sasshttps://everythingiknowabout.marketing/wp-content/uploads/2017/04/Untitled-5-6.pngJeffrey Sass2017-08-03 22:14:222017-08-03 22:14:22See, Here's the Thing: I was on "See, Here's the Thing!"

I’ve been doing a bunch of podcast interviews for my book, and given the nature of Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER, I’ve had the chance to appear on shows focused on business, marketing, and entrepreneurship, as well as shows with a more pop culture appeal, including shows covering comic books, movies, and more. I recently had the chance to talk with Joshua the Samurai and his sidekick Chris on the Samurai Says podcast. Here’s how they describe their show:

“Join the Samurai, a man who’s many adventures in geekdom have given him a thousand and one stories that are equal parts tragic and hilarious, and his partner in crime Chris Maverick, as they talk about weird criminals, geek news, and strange old video games. The obscure, morbid, and weird are an everyday part of this off the wall podcast where there are no rules. Oh, and the world comes to an end every single episode.”

It was a fun, wide-ranging interview, where I talk about Troma, .CLUB and domain names, and even reveal the secret ingredient to Troma’s “fake blood” recipe.

I was happy to appear on episode 63 of Josh: The Podcast. Josh asked a lot of great questions and led our discussion well beyond just talking about my book. Don’t worry, I plugged the book plenty, but we also talked about careers, technology, inspiration, passion, domain names, self-publishing, the future, and more. And to top it off, Josh is giving away a copy of the book.

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> About the Author

While early in his career, Jeff Sass was making B-movies, he has spent more recent years in the C-suite as a COO, CEO, and CMO. With a career spanning the entertainment, computer-game, mobile, and Internet worlds, he has written and produced for film and TV, and he has been a tech start-up entrepreneur.

A frequent speaker on entrepreneurship, mobile marketing, domain names, and social media, Jeff Sass has had articles appear in Forbes, Entrepreneur, AdAge, and many other publications. As the father of three, he has also been a prolific “dad blogger,” participating in influencer campaigns for brands including Intel, Sony, Ford, LG, Asus, and others.

Despite this seemingly successful career, Jeff Sass is happy to admit that everything he knows about business and marketing, he learned from The Toxic Avenger. For a more detailed Touch of Sass, please visit JeffreySass.com

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Reviews:

“Great book about marketing and how your career can evolve from past experiences. Easy to read.” – Amazon Customer

“It’s funny, it’s irreverent, and an incredibly valuable Primer, AND Reminder, for how to succeed in business. Thank you Jeff Sass… any interaction with you is valuable, in so many ways.” – Ted Rubin

“The author packs a lot of great marketing advice and examples in a little over 100-pages — and who doesn’t like the Toxic Avenger? I learned some stuff; confirmed some other things and thoroughly enjoyed the read. Jeff Sass can write and told a great story of his years with the cult classic movie studio Troma while weaving in dozens of important marketing and business lessons along the way.” – B. Olson

“I’ve read a lot of business and marketing books that include banal examples from Corporate America. This book is very different; it brings life to business lessons such as the importance of teams through colorful stories from the author’s personal experience at B-movie studio Troma. Several of the business lessons are ones I haven’t heard anywhere else and make a lot of sense. I highly recommend picking up this book.” – Andrew

“This is a fun book to read with great lessons for all entrepreneurs. Jeff Sass weaves his personal story working on the Toxic Avenger series and other movies into practical and wise lessons for any business owner and marketer. If you like movies, super heroes or have ever wondered what the real business of the independent film industry is like, you’ll enjoy this book and have great takeaway points about how to build and promote your products and services.” – Jennifer Wolfe