Stories behind famous auto logos

January 29, 2013 |Houston Chronicle Web Staff

Chevrolet's classic "bowtie" logo turns 100 this summer. See how it and other classic car logos got their current designs.

(AP Photo/David Zalubowski)

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Chevrolet: There are many stories as to how Chevrolet got its bowtie logo. Louis Chevrolet originally said he was inspired by a wallpaper design at a Paris hotel, but his wife, Catherine, claimed he saw a similar looking logo in a newspaper advertisement. His daughter claimed the logo came from a drawing Chevrolet made during dinner.

Chevrolet: There are many stories as to how Chevrolet got its bowtie logo. Louis Chevrolet originally said he was inspired by a wallpaper design at a Paris hotel, but his wife, Catherine, claimed he saw a similar looking logo in a newspaper advertisement. His daughter claimed the logo came from a drawing Chevrolet made during dinner.