Today Apple announced the new iPhone 7 and iPhone 7 Plus. What are your thoughts on the new devices? Will you be switching? To me the iPhone 7 Plus is the more interesting model as it features a new dual camera system. One camera will feature a wide angle lens and the other will be telephoto. This will allow for optical zoom and alternate photo / video framing options. More iPhone 7 and iPhone 7 Plus info from Apple - iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colorful iPhone display. Splash and water resistance.1 And it looks every bit as powerful as it is. This is iPhone 7. iPhone 7 reaches a new level of innovation and precision. The jet black finish is like nothing we’ve ever made. The enclosure is splash and water resistant.1 The Home button is completely reengineered. And with a new unibody design that’s seamless to the touch, iPhone 7 feels as amazing as it looks. With iPhone 7 and iPhone 7 Plus, we’re introducing a beautiful black with a matte finish and a deep, high-gloss jet black. Both the 4.7-inch and 5.5-inch models — constructed with incredibly strong 7000 Series aluminum — are also available in our signature silver, gold, and rose gold finishes. Crafted from bead-blasted aluminum, our new black model has a rich, deep matte finish. The high-gloss jet black finish was achieved through a new feat of design engineering — a remarkably precise, nine-step process of anodization and polishing.2 The end result is so purely and continuously black, you can’t tell where the aluminum ends and the glass begins. The dark side, indeed. The Home button on iPhone 7 is an advanced solid-state button designed to be durable, responsive, and pressure sensitive. Working in tandem with the new Taptic Engine, it gives you precise tactile feedback as you press. And it’s even customizable. Welcome home. iPhone is the most popular camera in the world. Now we’ve reengineered that beloved camera, adding optical image stabilization, an ƒ/1.8 aperture, and a six-element lens to make it even better for shooting photos and videos in low light. And with advanced new features like wide color capture, your photos and Live Photos will look even more vibrant. iPhone 7 comes with optical image stabilization to reduce blur associated with motion and handshake. A sensor helps the lens counteract even the tiniest movement, allowing for up to 3x longer exposure compared to iPhone 6s. A larger aperture allows up to 50 percent more light onto the camera sensor than iPhone 6s, further enhancing the camera’s ability to take superb low-light photos. Teamed with the new six-element lens, the camera will deliver brighter, more detailed shots. Four smart LEDs flash 50 percent brighter than iPhone 6s. The flash adjusts according to the color temperature of the environment, resulting in sharper, more brightly lit photos. Videos shot in darker settings with iPhone 7 will look remarkably better, enhanced by optical image stabilization and the all-new ƒ/1.8 aperture. And the 12MP camera captures high-resolution video up to 4K. So you can shoot epic movies of epic moments, even if they’re happening in low light. The FaceTime HD camera is not only higher resolution, but it also uses wide color capture. So now you can take sharper and more vibrant selfies. Worried about lighting? The Retina Flash matches the ambient light for a shot with natural-looking skin tones. Hello, gorgeous. Why is the camera on iPhone 7 so advanced? It has an improved Apple‑designed image signal processor built into the A10 Fusion chip. When you take a photo or video, the ISP powers over 100 billion operations and even uses machine learning to make your images look amazing. Other improvements include faster focus and improved local tone mapping and white balance. FOLLOW ME IN THESE PLACES FOR UPDATES Twitter - http://twitter.com/unboxtherapy Facebook - http://facebook.com/lewis.hilsenteger Instagram - http://instagram.com/unboxtherapy Google Plus - http://bit.ly/1auEeak