Bud Light’s Super Bowl 2017 TV commercial demonstrates how friendship is less about any big individual moment, but instead about lots of little moments spread over many years.

The ad shows a sequence of clips of two guys talking about everyday things, seemingly carefully edited so they appear to be telling each other how important their friendship means to them.

As you’d expect, many of these moments in some way involve a bottle or two of Bud Light, though wisely not while the guys are paintballing or carrying heavy furniture.

The commercials soundtrack is a piano-based cover of the classic Guns N’ Roses rock song Sweet Child O’ Mine.

This new version of the track was composed especially for the ad by Los Angeles-based musician Guy Amitai and is not currently available to download. You can of course still get your hands on the GnR original.
Ahead of it’s broadcast during Sunday’s big game, the above 1-minute Between Friends – Famous Among Friends advertisement premiered on Bud Light’s YouTube channel on January 20, 2017.