Pre-requisite (2)- Focus on creating a unique value

‘A value is something desirable and of worth, created through exchange or efforts’- Guillebeau, C. 2012. The $100 Startup.

It means helping people and creating a worthy solutions for pressing problems.

It is expressed as a product or service, features and benefits.

It is recommended to be expressed as core benefits to customers.

A value will be usually developed through applying a customer mapping process (analysing: target jobs, pains, gains and priority listing) and generate unique solutions accordingly that group of customers will desperately buy.

Design, visualize, communicate and test the solution, including a product and its core value proposition.

A value can be a problem reliever and/or a gain creator.

Innovative value is what a group of customers has a compelling want to acquire and/or buy it.

Pre-requisite (3)- Dig deep on what people want

A marketable ideas usually derive from a deep analysis of customers’ behaviours toward carrying professional, emotional and social jobs. These jobs are tasks that people do to achieve their daily works, including working, supporting society & community and maintaining self-esteem. Conducted jobs will usually be embed with a lot of pains (i.e. obstacles) and gains (i.e. desired benefits). Opportunities (marketable ideas or solution to problems) is an outcome of deeply digging on a behaviour of a group of people toward conducting jobs (or important tasks). This process includes getting the following information:

Analyze core jobs and how they are performed.

Find out related gains and pains.

Test pains and gains through interviewing target customers to ensure accuracy and significance.

In order to get business opportunities (more gains and less pains), design thinking processes will be applied accompanied with a deep processes to deeply dig and understand what people desperately want.

Pre-requisite (4)- Identify your target customers

It a continuous process for identifying the following:

Specify target customers. ( who they are and how to reach them)

Measuring the size of target. ( it can be done through top-bottom or bottom-up approaches; it can be measured as total consumed items or value amount per a year)

Ensuring the existence of a sufficient demand for a product. ( ensuring viability and profitability)

Illustrating how to reach and sell to them.( customer relationship and capturing value)

The basic rule of thumb is that you will produce a product that a group of customers desperately want.

Developing a customer profile that describes in details the specific characteristics for the target customer. This process will ease the process of creating the core value propositions, communicating and selling your product (value) to target customers.

It will be essential to test and validate your assumptions on target customers during the ideation and business modeling stages and prior to implementation to ensure accuracy and viability.

The outputs of the customer-identification stage will be used as an inputs for developing the following business requirements:

Engage with funding platforms, like Kickstars, to validate and improve your business.

Call for Action:

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