Blog - Marketing

Last Friday 15 January 2016 the Team Direct Energie was presented to the press. The team with its new sponsor will continue where Team Europcar stopped and according to Jean-René Bernaudeau (manager of the team) the main goal of the professional team of the "Vendée Cyclisme" structure remains to have fun.

Presentation of the new jersey, the riders of the team - from Thomas Voeckler to the comeback of Sylvain Chavanel, via the new young recruits of the Vendée U team - and the staff, let's have a look at how Team Direct Energie presents itself for 2016!

The new sponsor: Direct Energie

We already knew since October 2014 that Europcar would stop its sponsoring of the team with the same name at the end of 2015. We thus knew that, after having found Europcar as a last minute new sponsor after Bouygues Télécom left the team, Jean-René Bernaudeau again had to find a new sponsor in a bit less than one year, in order to have its file ready for the 2016 registration.

The sponsors of the Tour are also getting ready and thus send out information about their different actions around the Tour. From the first electrical car in the caravan of the Tour de France to the new white and green jerseys, via the Tour on Strava with Powerbar, this article will provide you the latest informations from the different sponsors.

Like every year, there will be some changes in the sponsors of the Tour de France again this year. Amaury Sport Organisation (A.S.O.) already announced its partnership with Dimension Data just before Paris-Nice, but there will be quite some other changes. And the most awaited announcement was of course the one for the sponsor of the green jersey since the moment PMU announced it would stop sponsoring it.

And since we're talking about the green jersey ... we'll also have to talk about the white jersey! Find out why below!

On the 20th of April the former Dutch riders Erik Breukink, Michael Boogerd and Jean-Paul van Poppel announced, together with Michael Zijlaard (the husband of Leontien van Moorsel), their will to set up a new, completely Dutch, cycling team, with the name "Orange Cycling".

At that time it was a preliminary announcement with the main goal to launch the concept and start the search for a sponsor.

While Tom Dumoulin (Team Giant-Shimano) today won the individual time trial in the Eneco Tour, the team announced that it had found it's main sponsor!

The sponsor: Roompot Vakanties

Indeed, with a contract for 2 years and an option for a future extension, Roompot Vakanties gets associated to this 100% Dutch initiative which would like to set up the team around some experienced riders and several future Dutch talents.

According to the new sponsor, the association Roompot/Orange Cycling Team is quite logical in this context since Roompot is the only big acto ...> Read the whole story | 1 comment | shown 4106x

We now have less than 3 weeks to go before the Tour de France 2014 starts in Yorkshire, more precisely in Leeds. The riders of the Tour will thus ride on the roads of England, France and Belgium in order to connect Leeds to Paris in 3,663.5 kilometers.

Doing so, they'll come by huge numbers of fans, cyclign fans, Tour de France fans or in some cases even only fans of the advertising caravan which animates the roads of the Tour between one and two hours before the race! You'll thus be around 12 million to see the Tour come by on the side of the road!

But of course, there's fans .. and super fans! And ŠKODA is looking for the latter category on skodafantour.com!

You must have noticed that velowire.com has recently changed colours (early June)! After the pink for the Giro d'Italia, you could have expected the site to adopt the colours of the Critérium du Dauphiné or of the Tour of Switzerland, but that's not the case. Indeed, instead of the ochre colour of the Dauphiné or the red colour of the Tour of Switzerland, velowire.com has adopted a bleu colour ... Alcatel One Touch's blue colour!

Knock on wood? Not only the song title of the famous song by Eddie Floyd which was frequently covered, for example by David Bowie and Amii Stewart ... Knock on wood, it also allows to avoid "tempting fate" or destiny. It's also well know that many professional cyclists have some kind of ritual around a cycling race and Andreas Klier's idea thus seems quite interesting ... Indeed, the German rider of the Garmin-Barracuda team has invented a new product, MyKnoaky, which allows to knock on wood at any time!

Let's discover what it's all about in this interview we did at the start of the 6th stage of Paris-Nice in Suze-la-Rousse!

The birth of MyKnoaky

After a short flashback on his Paris-Nice so far, I asked Andreas Klier to present the MyKnoaky product.

Since 7 years now, Amaury Sport Organisation allows, together with its sponsors which are different from one year to another, some adolescents to experience the Tour de France as a journalist. Their newspaper, A notre Tour, is handed out to the followers of the Tour every two days.

The operation is more international than ever before since it now allows not only French people (4 of the 6 Jeunes Reporters) but also a young Belgian journalist and a future journalist from Luxembourg to participate*.

The Jeunes Reporters du Tour 2012

The operation Les Jeunes Reporters du Tour is one of the three operations for young fans set up by Amaury Sport Organisation around the Tour de France, next to La P'tite Boucle Nesquik and Les Cadets Juniors.

In the past few days, you might have seen some information about a potential co-sponsoring of the FDJ team by the biggest French independant negociator of building materials, BigMat. This would be good news for the French team which has been looking for a co-sponsor since 2 years now, but so far nothing has been officially confirmed yet ...
Let's see where we are in this potential co-sponsoring!

On Wednesday, CyclingNews.com briefly mentioned, by saying "Cyclingnews understands that a deal between FDJ and Big Mat could have legs, but as yet nothing has been announced", that after having abandoned a possible co-sponsoring of the Garmin-Cervélo, BigMat would be working on sponsoring the FDJ team which has been present in the pro peloton since 15 seasons (since its creation in 1997) with Française des Jeux as its sole spons ...