New brief for a mould breaking campaign!

The brief was simple. Generate affinity for Tesco Mobile. Oh, and your ideas have to be hyper-creative because their spend is a tiny fraction of their competitors’. The winning ideas totally hit the mark.

Congratulations one and all. And a huge thank you to everyone who sent in ideas. Nick and I really enjoy going through every one of them and do our best to give each it’s best chance of making it through to the final selection.