Adam Schlachter

… that’s where the right kind of publisher adds a lot of value.” If the partnership is successful, don’t be surprised to see Vox and other media companies with coveted proprietary tech (BuzzFeed’s Pound technology, for example) expand their offerings to more brands—and maybe even other publishers, though that’s not in the cards right now for Vox…

… fair play in advertising, but is a key factor in understanding advertising reach. Digitas chief investment officer Adam Schlachter: Our clients continue to seek value for investment, across all media and formats, including feed-based environments. And they deserve an equitable, valuable and consistent measurement approach that is accountable…