The Instagram post, which went up a little after 1:00 a.m. EST, had reached nearly 5 million likes in the five hours that followed. Much could (and will) be made of the fact that in these photos—versus the various shots from her pregnancy announcement back in February—Beyoncé’s face is effectively unveiled by the positioning of her headpiece, or that her robe exposes a bit of taut-looking tummy(a mere month after giving birth), or her Birth of Venus pose, or that she is the latest among celebrities taking their family’s privacy (and publicity strategy) into their own hands by strategically metering out where and when they will be seen. But the most important part is undoubtedly that mother and babies are happy, well, and already killing the social media game. And honestly, would we have expected any less?