#GuildChat for 09/16/16: Making Content Memorable

Our next #GuildChat takes place Friday, September 16 at 11AM PT/2PM ET. This week we’re looking at how content is made memorable.

The golden calf for learning professionals is having unforgettable learning experiences, ones that stay with learners well after the event, where the ideas, techniques and skills stick over time and context.

In this week’s #GuildChat we look at how best to make content memorable. What research, approaches, tools and technology can help us make the learning content stay with our learners and stand the test of time. As always, we’ll turn to the community to share stories of their own learning experiences and those “sticky” designs they’ve created for their organization’s learning needs.

Join us this Friday for another memorable #GuildChat ;)

Prospective questions:

Q1. What are some examples of content you remember well after encountering?
Q2. What role does emotion play in the making of memorable content?
Q3. How can technology enhance your ability to make content more memorable?
Q4. Can all content be enhanced to be more impactful/remembered? Why or why not?
Q5. How can really boring content be made more memorable? Have an example?
Q6. “Memorable” doesn’t always equal “good”. How do you ensure your content is easy to remember AND effective at the same time?
Q7. How do you highlight the sections of your content that you most want people to walk away remembering?
Q8. Is what makes content memorable universal, or does it vary from audience to audience? Why?

Missed the chat? Don’t worry – you can still read through what happened on Storify!

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Mark is Sr. Manager, Programming for the eLearning Guild. Prior to joining he had worked over 15 years designing and managing learning solutions with organizations such as Smartforce, Pearson Digital Learning, the SUNY Research Foundation, Aspen Dental Management, and Systems Made Simple. He is an active local ATD board member and works with as a Service Partner with the 702010 Institute. Mark regularly presents and writes on his The Simple Shift blog about the use of social media for learning, collaborative networks, and organizational design.

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TWIST is the official blog of The eLearning Guild. Posts on this blog will offer insights, ideas, perspectives, and discussion on the current trends in the learning industry, the technologies used to support learning and performance, happenings at the Guild, tips for professional development, and much more. Each post will include the personal ‘twist’ of the writers, including members of the Guild team and guest bloggers from the Guild community.

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