Finally! It is agreed by all objective sources that disposable diapers are
the worst environmental choice. They are, in fact, only interested in the truth. These
groups are interested in improving the environment for the benefit of living things and
future generations of living things. This is a very noble, real and true pursuit. Why
would they decieve or misinform us? Answer: They wouldn't.

So then, why is there so much confusion about this issue? Well, in 1989,
in response to a major trend of consumers switching to cloth diapers, Procter and Gamble
decided to launch a multi-million dollar internation advertising campaign. It was designed
to cloud the issues and relieve the guilt of disposable diaper users. The campaign was
wildly successful. Even thought P&G was found guilty of false and misleading
advertising as a result, they did regain their market share as misinformed consumers
returned to disposables in droves.

P&G has stopped most of this very dubious advertising now, and
consumers are now starting to learn that they were misled, especially as they realize that
the objective environmental groups still insist that disposables are BY FAR the worst
environmental choice in diapers. David Suzuki wrote to BC's Minister of Environment in
March, 1994, saying that, "In my view,...(disposable diapers) are an
eco-obscenity-they have no real justification save profit (of corporations)."