There are some inherent drawbacks to using Custom Objects in Eloqua. While it is nice to be able to store different types of data (e.g. Opportunities, Product Purchases, Policy data and much more), it is also important to be able to manipulate and use that data to meet a variety of business needs. OneRead more

Have you ever wanted to build a targeted list (a segment) in the Oracle Eloqua system to find all of your contacts who have purchased one product, but haven’t yet purchased a second, separate product? Or wanted to send to everyone who has a renewal for their product an email for each product aRead more

In a recent blog post, we discussed the amazing power behind Oracle Eloqua Custom Objects (COs – also known from their legacy name initials as CDOs). As an Oracle Gold Level Partner, we often are asked what can be done with the data in COs. Unfortunately, the answer is very little when you look at out-of-the-boxRead more

CO to Contact Mapping Oracle Eloqua has a very powerful tool, Custom Objects (COs), which allows a system administrator to build any number of custom objects – or tables – to store a wide variety of data types and information. Uses of COs include everything from purchase history to product interests to multiple sets ofRead more

Most people don’t actively manage their data until they have problems, especially in the Custom Data Object (CDO) area. This article describes how to get ahead of the curve with CDOs and proactively manage your old and unneeded CDO data. You’re Up Against Eloqua’s Limit –Reason #1 This of course, is the ultimate reason. TheRead more