He has always said how much he loves that DG is a more respected sport in Europe. I wonder if that weighed in his decision? Will he be spending more time over there in Sweden? Playing more Euro tourneys?

How many companies could he choose from in the US with a complete lineup?

He may have had a choice to accept a sponsorship with a company that offered him one, but that doesn't mean he chose his own. Did Discraft or Vibram approach him? MVP? DD? Prodigy? How much does a full lineup mean these days? Look at Prodigy and all their champs with only D1 and D4 released.