Mobile Search: UK Second Only To Japan, Australia

With search’s share of paid clicks from mobile up 180% in 2011, the UK leads the Eurozone, whose clicks were up 177%, from 2.1% in January to 5.8% in December. The report found that 15% of
clicks in the UK during December came from a mobile device. Advertisers are acknowledging the vast growth in smartphone and tablet adoption with share of budget for mobile up 191%, from 3.2% to 9.3%
in 2011. But share of clicks is still higher than spend, at 15.1%