Series announces new bonus award program

MOST EXCITING MOMENTS OF THE SEASON WILL BE IDENTIFIED IN QUEST FOR THE
FULL THROTTLE MOMENT BONUS PROGRAM IN 2009
GLENDORA, Calif. (Feb. 5, 2009) - When every second of NHRA Drag Racing
is packed with heart-pounding moments, how do you single...

MOST EXCITING MOMENTS OF THE SEASON WILL BE IDENTIFIED IN QUEST FOR THE
FULL THROTTLE MOMENT BONUS PROGRAM IN 2009

GLENDORA, Calif. (Feb. 5, 2009) - When every second of NHRA Drag Racing
is packed with heart-pounding moments, how do you single out those
moments that rank as the best of the best? You launch "The Quest for
the Full Throttle Moment," an innovative new bonus award program
developed by Full Throttle and NHRA that will recognize the season's
most unforgettable moments.

Teams in all four NHRA professional categories will be eligible for the
new bonus award, which will recognize a single greatest moment in each
pro class from all 24 events during the 2009 NHRA Full Throttle Drag
Racing Series season. At the season-ending awards ceremony, one greatest
moment from each category will be declared the best of the season.

The Quest for the Full Throttle Moment replaces the Full Throttle Pit
Crew Challenge bonus program, which was launched by Full Throttle in
2005.

"When we kick off 'The Quest for the Full Throttle Moment' at the
Winternationals this weekend in Pomona, the search is on to identify the
most jaw-dropping moments from among the thousands that define NHRA Drag
Racing each season," said Chris Lopez, senior marketing manager,
Coca-Cola North America. "The ESPN announcing crew and all of the great
NHRA fans will decide which moments rank at the top in each category at
the end of the season. Together we will celebrate the greatest moments
of the season and reward those NHRA Full Throttle Drag Racing Series
teams who create those moments."

This innovative program will make more than $250,000 in bonus awards
available to NHRA professional teams during the NHRA Full Throttle Drag
Racing Series season. The greatest Top Fuel and Funny Car moments will
net the winning teams $3,000 per race, while the greatest moments for
Pro Stock will earn $1,000 at each event and $750 for Pro Stock
Motorcycle. Season winners of The Quest for the Full Throttle Moment in
Top Fuel and Funny Car will earn $25,000 each, while Pro Stock will earn
$15,000 and the Pro Stock Motorcycle winner will receive $5,000.

ESPN's NHRA telecast team, led by race analyst Mike Dunn, will determine
the top moment from each class at each NHRA Full Throttle Drag Racing
Series event. After the NHRA Las Vegas Nationals in October the top
four moments of the year in each of the four categories will be posted
on NHRA.com where fans will be able to vote for The Quest for the Full
Throttle Moment season award. Voting will take place until the Monday
after the Auto Club NHRA Finals. The results of the fan vote will be
tabulated and the winners will be announced at the season-ending NHRA
Full Throttle Awards Ceremony on Nov. 16.

Due to the timing of the voting process for The Quest for the Full
Throttle Moment, the winning greatest moments in each pro category from
the Auto Club NHRA Finals will not be included among the moments
eligible for the season award.

Headquartered in Glendora, Calif., NHRA is the primary sanctioning body
for the sport of drag racing in the United States. It presents 24
national events through its NHRA Full Throttle Drag Racing Series. NHRA
has 80,000 members and 140 member tracks. The NHRA-sanctioned sportsman
and bracket racing series provide competition opportunities for drivers
of all levels. The NHRA develops the stars of tomorrow by offering the
NHRA Lucas Oil Drag Racing Series, NHRA Summit Racing Series and the
NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the
Jr. Drag Racing League for youth ages 8 to 17.