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Tag Archives: Facebook

Which is certainly true when it comes to finding the best time to post on your channels. We like to test out what we call our “almost top of the hour” posting.

We like to post a few moments before the hour, on the basis that if people are going to meetings or into appointments, they use the opportunity to check their phones before they go in. Even if they’re running late, well they’re still on their phone to let people know!

Your customers can be the best source of content you have. Through the power of social media, you have a wealth of information at your fingertips; look at the questions you get asked most often, or what customers are asking most regularly across social media. Don’t be afraid to check out how your competitors are engaging with their customers too.

By listening and creating relevant content, you can organically grow your reach whilst becoming a well-known voice within your area.

When it comes to your social media feeds, we definitely believe in the old adage that it is quality not quantity that counts!

It is far better to share fewer high quality posts, with excellent information content and sharp images than a whole host of posts which don’t give much information and don’t make the best use of images.

Images don’t have to be professionally taken – however please make sure they’re of a high enough quality not to appear blurry (on both device and desktop) and that if you’re using images you’ve found online, make sure you take note of any copyright thereon!

Putting a little extra time and work into each post will go towards creating social media timelines that work for you.

Do you have a favourite social media platform? Come on now, tell the truth – everyone does!

It is actually totally fine to have a favourite platform – by all means choose the one that works best for your business and focus the majority of your efforts there. However we do see value – even if you can’t see how a different platform would be worth while – in at least having an active presence across the “big three” platforms.

Using social media shouldn’t be a chore, it should be as much a part of your working day as your morning coffee and just as enjoyable! Make it work for you, use the platform you love – but be prepared to spend a little time elsewhere to ensure you’re as visible as possible!

Scheduling tools can be really useful when managing your social media feeds.

However a word of warning, remember scheduling posts means you’re posting when you’re not actually able to, make sure you allow yourself time to review the posts and any responses to them so you don’t miss anything important!

In addition, allow yourself to cancel scheduled posts if they’re not longer appropriate in light of wider world happenings or indeed changes within your business.

Scheduling tools are useful, but they don’t replace you! They may save you a job, but don’t forget they can create other tasks that need managing!

When you’re populating your social media feeds, don’t be afraid to deviate from your plans.

We’re big fans of creating social media plans – whether you choose to do that weekly, monthly or even yearly – however it’s important to remember that a plan is just an intention of activity!

Don’t feel constrained by what you wrote in your plan – it can be so important – and beneficial to you – to be spontaneous on social media. Keep an eye on what’s happening around you and get involved, don’t avoid interesting content because it doesn’t appear at the “right” time!

Ask your customers or clients to use the tools available to them on Facebook or Google to leave you reviews. If someone sends you a tweet thank you for what you do, share it!

A lot of people don’t feel comfortable sharing their reviews in case it looks like bragging, we say “share away”. If someone takes the time to review you, you’ve earned it – it is a lovely piece of news to share to all your followers!

(And if you use other companies, why not return the favour and leave them some feedback!)

We’ve often spoken about the important of good quality content on social media, ensuring that your timeline isn’t simply a hard sell.

That isn’t to say that if you have something in particular to sell you shouldn’t announce it! Make sure anything that could be of interest to potential customers; events, new products, courses etc. are shared on your social media feeds.

If you’ve already created a following with high-interest content, you have a good audience to share your offering to; with the ultimate goal converting leads to sales.

We like to work towards the 80/20 rule with making 80% of your content interesting, creative or informative whilst devoting 20% to sales.