Partnership between Automattic and DataSift Opens up WordPress.com to Data Analytics

Automattic and DataSift have entered into an agreement for the use of public data on Automattic sites. Automattic is the creator of WordPress.com and sites powered by Jetpack. The WordPress CMS is currently used by 20% of all websites. DataSift customers will be able to access the full catalogue of public data hosted on Automattic’s sites including posts and comments on WordPress.com and sites powered by Jetpack.
DataSift provides a cloud platform over which their customers can gain insight through data analytics including the monitoring of social media, financial trading and business intelligence. The partnership now gives DataSift clients access to a multi-platform aggregate of social data sourced from Twitter, Facebook, bit.ly, Tumblr, Instagram.

“By most measures, WordPress is the world’s most popular content management system. Adding this massive source of data to our platform advances DataSift’s mission to help companies truly understand the voice of their customers and the preferences of the marketplace. Real-time social engagement gives brands an incredible opportunity to capture and analyze consumer attitudes and behaviors, and then shift business strategy to take advantage of that feedback.” – Rob Bailey, DataSift CEO.

Data output from the WordPress+DataSift mash up will include additional context provided by tags and categories associated with blog posts.

“Our partnership with DataSift will help brands leverage this platform to unlock a mountain of data and better understand their customers.” – Paul Maiorana, Automattic platform services VP.