Anyone who participates by adding #WeAreLakeErie to their post will automatically be entered into a draw for a chance to win a custom “I Love My Lake - Lake Erie” tees. Throughout the day, we will also share other ways you can get involved to help protect the lake.

Why the focus on Lake Erie?

Lake Erie is under threat from large and sometimes toxic algae blooms that kill fish, and make the water unsafe for drinking and swimming. One of the main causes of the blooms is runoff pollution from agricultural lands.

Last month, the U.S. National Oceanic and Atmospheric Administration (NOAA) forecasted that the lake will experience a significant bloom this summer. This year’s bloom probably won’t be as bad as the one in 2014, which left nearly 500,000 residents in Toledo, Ohio and Pelee Island, Ont. without access to safe tap water for days. But, it will likely be much worse than last year’s.

We can’t stand by and let Lake Erie get slimed-over, year after year. Action is needed now more than ever to protect wildlife and human health, and to keep our waters clean, not green. On August 28, let’s show decision-makers that Lake Erie matters by telling the world that #WeAreLakeErie.