Starting encased in mult-faceted crystal, Nike’s newest football boots smash their trappings into tiny, jagged fragments, which begin interacting with the new ‘control’ cleat in a variety of interesting ways.

Demoing the New 3-D Control pad, the Nike All Conditions Control and redesigned Traction plate, the video is a perfect cribnote for the new main new features of the CTR360 Maestri III' – and definitely have us looking forward to getting our feet into ’em!

What do you think of the ‘Take Control’ viral? Let us know in the comments!