Privacy Policy

PRIVACY STATEMENT

Affinity respects your privacy and is committed to protecting your personal information. This Privacy Statement (the "Statement") covers the website www.affinity.com (the "Site"). We collect no personally identifiable information about you when you visit the Site unless you choose to provide that information to us or as specifically outlined in this Statement. This Statement is incorporated into and subject to Affinity.com's Terms of Use ("TOU") on http://affinity.com/terms.php

USE OF THIS WEB SITE CONSTITUTES ACCEPTANCE OF THE FOLLOWING TERMS AND CONDITIONS:

The Policy is not exhaustive and Affinity reserves the right to add, delete, or modify any provision of the Policy at any time without notice to yourself, effective upon the posting of the modified Policy to www.affinity.com. Please check the Site periodically for changes to the Policy. By using Affinity's services (including but not limited to affinity.com and affinitymatrix.com) and/or using this Site after changes have been made to the Policy, you agree to the changes. Except when expressly agreed to the contrary in writing by an authorized representative of Affinity, this Policy supersedes any other agreement with Affinity, whether written, oral, by conduct, or otherwise.

Information We Collect

We do not collect any personal information other than that which is specifically and knowingly provided to us by you. Our purpose in collecting information from you is to help us provide you with better service, notifications about special offers and promotions. We will not wilfully disclose any personally identifiable information about you to any third party without first receiving your permission, as explained in this Privacy Statement. Furthermore, we do not specifically target children under the age of 13, nor do we knowingly collect, without parental consent, personally identifiable information from such children.

If you are sending an enquiry or applying for an account with Affinity, we may require that you provide us with certain personal information (such as name, email address, billing information, etc.) relevant to our provision of the various services offered on the Site. When we request information, we may explain how it may be used and may give you an opportunity to request that the information not be used for those purposes. We shall also give you an opportunity to opt out of future communications from us.

Usage data will be retained indefinitely for the purpose of monitoring the historical performance of our website, however personal data beyond the ISP will not be linked to this data. Account data will be retained for a further two years after our last transaction with you, after which it will be deleted unless required for auditing or legal reasons. Enquiry data will be deleted on request or within two years of your last communication with us, after which it will be deleted unless required for auditing or legal reasons. In some cases, it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention based on the period we need to access the data for the provision of services, receiving payment, or other issues or any other auditing or legal reasons.

Cookies

Affinity may, at times, use session cookies. Most browsers permit users to refuse cookies or to be notified before a cookie is accepted. You can visit our site without using cookies. We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website and how we might improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. Google's privacy policy is available at: https://www.google.com/policies/privacy/. We use Comscore to measure the advertisements viewed by visitors on websites that incorporate our ad code. Viewers will not see any difference in an ad using Comscore when compared to ads not using it. Comscore’s privacy policy is available at:
https://www.comscore.com/About-comScore/Privacy-Policy.

Links to Other Websites

The Site contains links to other websites. Those websites may send their own cookies to users, collect data, or solicit personal information. Affinity is in no way responsible or liable for the privacy practices or content of such third-party websites. This Statement applies only to our own services and our Site and does not apply to any other third-party services or websites. We encourage you to carefully read the privacy statement of any website you visit.

Business Transfers

In the event of a transfer of ownership of Affinity such as acquisition by or merger with another company, your personal information will, in most instances, be part of the assets transferred.

Consent and Changes to this Privacy Statement

By using the Site or our services, you consent to the collection and use of your information as we have outlined in this Statement. Affinity may update this Statement from time to time. We may notify you about significant changes in the way we treat your information by sending a notice to you, although we are not required to do so, or we may simply place a notice on the Site. Notwithstanding the foregoing, we reserve the right to change this Statement without any notice whatsoever to you and for whatever reason we deem appropriate under the circumstances. Your continued use of the Site and our services will be construed as your acceptance of any such change. We encourage you to periodically check back and review this Statement so that you always will know what information we collect, how we use it, and to whom we disclose it.

Who Can I Ask If I Have Additional Questions?

Feel free to contact us at any time with any questions you may have regarding our privacy statement.