6 Ways to Improve Your Local Online Presence (and why you should)

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My husband asked if I wanted to go to a restaurant down the road from us that offers a very unique menu, and it changes seasonally. We go there a lot for brunch and that menu is generally predictable, but we don’t often go for dinner. They also have daily specials including delicious soup, so I was curious to learn that day’s special, or at a minimum, the current season’s dinner menu items. As little as five years ago I may have pulled out the phone book and called them, or just taken my chances. But it’s 2017 so I pulled out my phone and looked them up. I didn’t find the daily special, but I did find the seasonal menu.

If you are like most small businesses, most of your customers are nearby. But even if you’re just around the corner, your customers and prospects are still going to use their tablet, phone or computer to check you out before they contact you. And for those that don’t know you exist (yet), you will want your listing to appear right up there with the company three states away that might do the same thing as you.