Visa Debit Takes Off at WestJet

TORONTO, Jan. 9, 2012 /CNW/ - Visa Canada and WestJet today announced
that Canadian card holders can now use Visa Debit to purchase airline
tickets online and through the airline's Sales Super Centre. With Visa
Debit, card holders can safely and conveniently pay directly from their
bank account for air travel.

"We're thrilled to enable WestJet with the benefits of Visa Debit
technology," said Mike Bradley, Head of Product, Visa Canada. "By
offering Visa Debit, WestJet is providing greater choice and
functionality for its customers, while Visa's layers of security
protect cardholders whether they're transacting by phone or online."

Visa Debit allows one-step online electronic debiting of funds without
requiring customers to sign in to their bank account, and is backed by
Visa's multiple layers of security, which helps to reduce the risk of
fraud through Visa's Zero Liability Policy, Verified by Visa®, E-Promise, AVS (Address Verification Service) and CVV2 (the three-digit
code).

"We're pleased to offer this new payment opportunity for guests," said
d'Arcy Monaghan, WestJet Director, Distribution Strategy. "Offering
multiple payment options is in line with our commitment to a great
guest experience."

Visa employs a layered approach to its fraud prevention efforts,
including Zero Liability, which protects card holders against fraud if
a stolen Visa card is used to purchase goods in person, online, by mail
or by phone. For more information about Visa's Zero Liability Policy,
visit www.visa.ca.

About Visa
Visa is a global payments technology company that connects consumers,
businesses, financial institutions and governments in more than 200
countries and territories to fast, secure and reliable digital
currency. Underpinning digital currency is one of the world's most
advanced processing networks—VisaNet—that is capable of handling more
than 20,000 transaction messages a second, with fraud protection for
consumers and guaranteed payment for merchants. Visa is not a bank and
does not issue cards, extend credit or set rates and fees for
consumers. Visa's innovations, however, enable its financial
institution customers to offer consumers more choices: pay now with
debit, ahead of time with prepaid or later with credit products. For
more information, visit www.corporate.visa.com.

About WestJet
WestJet is Canada's favourite airline, offering scheduled service
throughout its 71-city North American and Caribbean network. Inducted
into Canada's Most Admired Corporate Cultures Hall of Fame and named
one of Canada's best employers, WestJet pioneered low-cost flying in
Canada. WestJet offers increased legroom and leather seats on its
modern fleet of 97 Boeing Next-Generation 737 aircraft. With future
confirmed deliveries for an additional 38 aircraft through 2018,
WestJet strives to be one of the five most successful international
airlines in the world.