Early Bird Deadline

Thursday 9 May 2019

Tap to Beat Cancer:a world first in contactless charitable donations

Cancer Research UK

Every two minutes someone in the UK is diagnosed with Cancer. Every two minutes Cancer Research UK needs around £2,000 to fund its lifesaving research.

9 out of 10 donations to CRUK are £10 or less, and 55% of charitable donors use cash. But cash transactions are starting to disappear from the High Street – there has been a 14% decline in the usage of cash in 5 years. It’s being replaced by the convenience of contactless cards.

You can’t throw your contactless card in a collection bucket, so we had to find a way to adapt or we’d lose ground in the fight against cancer.