Great Expectations - For Cubs and B2B Marketersby Norwin A. Merens, Managing Director, NM Marketing Communications
Marketers need to better understand the impact marketing and
technology integration can have in making customer experiences more
gratifying and satisfying

My Top 10 Book Apps for Kids and Adultsby Scott Lorenz, President, Westwind Communications
Some apps have incredible features such as 3D effects, interactive story
telling, and more. Creating an app for your book may give you a
competitive advantage

Grading Your Marketing Effortsby Norwin A. Merens, Managing Director, NM Marketing Communications
Whether you are a marketing neophyte or a marketing guru, evaluating
your efforts based on this quiz will help provide a roadmap for greater
success.

Lessons of Pumpkin Patch Marketingby Norwin A. Merens, Managing Director, NM Marketing Communications
Explaining the item's value down to its last seed is critical to
garnering new customers.

Creating Value in the Eye of the Beholderby Norwin A. Merens, Managing Director, NM Marketing Communications
Lean towards a value proposition that defines as much of the
capabilities - and results - that your product or service will provide
with a high degree of specificity.

Personal Touch Means Businessby Norwin A. Merens, Managing Director, NM Marketing Communications
Today's wired world has no doubt increased the amount of communication
among people, but in many ways it has produced less meaningful
interaction.

Law of Attraction in Marketingby Debra Murphy, Masterful Marketing
You can't appeal to everyone, so why do business owners continually
drive themselves crazy trying to work with clients they just don't
connect with?

Print's Place in a Digital Worldby Norwin A. Merens, Managing Director, NM Marketing Communications
Capitalizing on these elements can make print an effective part of your marketing program now and for many years in the future.

Selecting a Marketing Companyby Michele Harris, Founder and President, Smarti Solutions
Most businesses don't realize it's not just about capabilities and
industry experience; there's a host of other factors that come into
play.

Marketing Company Search: RFP Managementby Michele Harris, Founder and President, Smarti Solutions
These guidelines will help make the marketing company search selection process smoother for both clients and marketing companies

A Budget-Friendly Way to Market in a Recessionby Keith Sutherland, VP of Client Development, VendorSeek.com
As the recession marches on, most companies have reduced their
marketing budgets and must be creative with the advertising dollars
they have