Business Reimagined with Danny Iny | The Mirasee Podcast

Business Reimagined with Danny Iny takes you behind the scenes each week with thought and industry leaders to see how they are reimagining business in their realm. From marketers to authors, bloggers to software startups and beyond, Danny digs into the deeper ways of thinking that shape the future of how business is done.

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How many predictions have you heard yet for 2016? And how many of them are actionable and sustainable, rather than shiny things that will end up distracting you?

My guess is not many.

Today, Danny Iny gives his own set of predictions for the year, based around ethical practices, audience engagement, and, most importantly, getting the right message to the right person at the right time. What does that mean?

Segmentation.

Advances in technology are making it easier than ever. This means it’s no longer out of reach for anyone, from beginner to established entrepreneur.

Find out how you AND your audience can benefit from the right message to the right person at the right time on today’s episode of Business Reimagined.

At 3:00 – Funnels have been a hot topic in 2015, but a lot of people have missed the boat on what to do with your growing audience after the funnel works. Danny explains why segmentation isn’t out of reach for anyone.

At 5:00 – It might be surprising to some, but JV partnerships are going to decline in their success rate, once again due to the poor segmentation that happens. Danny offers some sound advice for JV partnerships.

At 12:00 – The ‘one size fits all’ approach to audience is no longer working; 2016 will be about personalization on a one-to-one level.

At 15:00 – With so much noise on the Internet, it’s hard to stand out. Danny talks about what worked before, why it’s not going to work any longer, and what will yield the best results this year.

At 19:00 – Danny lays out the best ways to implement these new ideas right now, from segmentation to content, and engagement to being a decent person.

There’s a lot of coaches out there who have one goal, to make you a happier person. But Todd Herman has a different take on coaching, and that’s not to make you happy, but to make you a master of high performance. Todd thinks that when you’re performing at your best in body, emotion, and mind, the natural result of that IS happiness.

Whether or not you agree, you can’t argue with Todd’s results. His way of looking at high performance began in working with children, and his message was so strong it affected their parents, some of whom were business execs and influences. From there it was just a matter of time before Todd was working with them as well.

On today’s Business Reimagined, Danny and Todd talk about the elements of high performance, how the mind works, and the simple Venn diagram he uses to explain business that not even MBA graduates can break.

At 3:00 – Todd talks about what sets him apart from other coaches, and it has everything to do with context over content. It’s the ‘ah-HA’ moments he’s looking for, where content becomes personally applicable.

At 7:00 – Todd shares his number one piece of advice for anyone who’s new to a field, whether it’s sports, online business, marketing, or anything else. Find out what one thing Todd says you need to learn to make you successful, and keep you on solid footing.

At 11:00 – Todd’s Venn diagram for business – any type of business – might seem simple, but not even MBA students can break it. Find out what it is, and why it works.

At 17:00 – Todd talks mental game and how to deal with impostor syndrome, and his unique take on embracing it helps you to be more successful.

At 29:00 – Parting thoughts from Todd, including the single biggest thing you can do for yourself to advance in your field, and it’s something he did himself.

You’ve heard stories of people who spend their lives playing fictional games, from sci-fi to farming crops. Some of them have even lost jobs and relationships. Is it really worth it? Today’s guest, Steve Kamb has a new type of game, one that replaces empty rewards with a the epic quest to ‘level up your life.’

What does that mean?

Have you ever wanted to get in shape? Maybe climb the corporate ladder or strike out on your own? Perhaps you want travel the world or learn to salsa. Whatever your goal is, Steve has created a personal gaming platform that is addictive in all the RIGHT ways. He’s the founder of Nerd Fitness and just released his book, ‘Level Up Your Life.’

At 3:00 – Steve outlines his own hero’s journey that took him from full time job to the Rebel Leader of Nerd Fitness who sold everything and traveled the world. Don’t worry – you don’t have to travel the world to level up YOUR life. Steve explains.

At 9:00 – Steve thinks the life is a game, and some people just don’t get it. What does that mean for his community? How does he handle naysayers? Simple. The ‘ban hammer.’

At 17:00 – Steve often says he’s done things the opposite of how most people do them, and for Nerd Fitness, that’s been the secret to his success. Steve shares how he did it. Hint: audience first!

At 20:00 – Gamifying things is a proven way to increase engagement, and Steve explains how he turned self-improvement into a game using the same techniques that real games employ.

At 25:00 – Steve talks about the impact he wants to create, and where he wants to take Nerd Fitness, and the spectrum of challenging to rewarding.

Jason Zook is no stranger to risk and opportunity, and he’s been on both sides of the bank ledger for it. From selling his last name twice (can you imagine being Jason Headsetsdotcom?), to wearing company t-shirts and talking about their brands for money, what sets Jason apart is his originality.

He was the type of kid who got bad grades in school, not because he got the wrong answers. Jason got the RIGHT answers, but he was penalized for not working them out the right way.

Today, Danny talks with Jason about his unique business style, the twists and turns he went through personally and professionally, and finally, about how he achieved his current success as Jason Zook.

At 5:00 - Jason talks about all the problems he had with his various launches, and how much money he lost as a result. The answer is surprising.

At 9:00 - While he doesn't believe in luck, Jason believes on one thing: things will be tough. He shares his message on how to overcome these things.

At 10:00 - Jason gives a shocking example of who actually succeeds with entrepreneurship, and who doesn't have the grit to see it through.

At 16:00 - Jason gives his thoughts and an honest account of when he was $100,000 in debt, and how it felt revealing it for the first time on stage, where he was scheduled to give a talk on success.

At 23:00 - Like Danny, Jason crawled out of his debt, and he shares the steps he took to do it.