graphic design work

As a freelance graphic designer, Alaina has served a diverse clientele. Her portfolio includes work from projects for big-name brands such as Red Bull, Jägermeister, and Thompson Hotels, as well as smaller, localized Nashville companies such as Marathon Music Works, Hurry Back bar & restaurant, and Sisters of Nature. Through this work, Alaina has learnt the invaluable skill of versatility; mastery of this skill has allowed her to be able to adapt to each brand's unique style and needs. Preview samples of her work below. Past projects have included album artwork, ticketing designs, packaging, e-graphics, menus and pitch decks.

Original ticket design by Alaina for Jägermeister's Concept56 event "Retrograde". Tickets featured a holographic scratch-off which revealed the code used to register for the event.

SISTERS OF NATURE PACKAGING DESIGNS

Jägermeister - concept 56 creative agency

Originally launched in Amsterdam, Concept56 landed in America for the first time last year and selected Nashville as its second stop. Concept56 puts together a team of 5 talented creatives, aged 21 and up, to go through a process of 6 months during which they design and produce the event of a lifetime sponsored by Jägermeister. Once hired, the team operates out of a pop-up office and receives a salary and full-time coaching from local professionals. In addition, they participate in weekly inspiration sessions lead by influential members of the community and gain a hands-on experience by truly immersing themselves into the ins and outs of the creative industry. Alaina was selected out of 300 applicants as the team's photographer and graphic designer. Throughout the experience, Alaina was responsible for everything from the 76-page pitch deck the team presented to the CMO and team at Jägermeister's headquarters in NYC, to the logo, visual branding guide, drink menus, posters, marketing materials, snapchat filters, e-graphics, and tickets used for the event. She was also responsible for creating all content for the team's social media outlets.