Believe it or not, the title or headline of your article is the most important part. Did you know that out of all the people who read your headline, only 20% will click through and read the article? That number increases and decreases depending on how compelling your headline is.

Check out this great infographic created by Neal Patel from QuickSprout on how to write best article headlines.

No time to read through the whole graphic now? We’ve got you covered with some highlights:

The headline should always be no more than 65 characters long.

People use titles to determine if an article is worth continuing. Because of this, the first word and the last 3 have shown to have the most importance.

Using a question to reference the reader is highly effective.

Using negative words plays into the reader’s insecurities.

Titles with ‘no’, ‘without’ and ‘stop’ have shown to be shared more.

Titles that designate a numbered list article pull in the reader.

To sum up, if you are looking for an easy formula to follow to write best article headlines, do this: Number or trigger word + adjective + keyword + subject.