In marketing, empathy means putting your customer’s needs before your own. If this feels like not business savvy, don’t! This approach benefits your bottom line. About 82% of consumers purchase from brands with whom they share high emotional engagements, and 70% spent twice as much money on brands they felt emotionally. Research shows that empathy is positively correlated with growth, productivity, and earnings.

How great would it be if every single one of your first-time customers kept coming back for more? Wouldn’t it be even better if they loved your brand so much that they told all of their friends about you?

The modern brand and product discovery process usually involve at least some form of a social media reference. Even if your social presence is not driving direct sales, it can still have a significant impact on shoppers brand perception, which could be hugely relevant, dependent on your target market.

Real-time personalized marketing focused on customers’ behaviors, interests, and real-time needs, results in a 15-20% increase in total sales. Maybe you’ve already begun implementing personalization to improve customer experiences, but you might not be maximizing its potential. Let’s take a look at a couple of best practices to win customers over with real-time personalization. Personalize every touch point Many companies have adopted some aspects of real-time personalization. Perhaps you’re providing real-time recommendations based on the visitor’s history. Or maybe you’re giving visitors product recommendations personalized according to their interests. If this describes your organization, it’s a good idea to consider taking it up a notch and extending your efforts to every touch point on every channel. The goal is to ensure that your customers can seamlessly access the information they need wherever they are and on whichever channel they use. Consider upgrades in how you collect customer data and ensure that you have accurate, up-to-date information on your customer’s previous interactions with your business. Every department can leverage this information to personalize future interactions. Add counters to emails Urgency is one of the most effective real-time persuasion techniques out there, often leading to quick sales and higher conversions. A countdown timer sparks excitement and helps email recipients track how much time they have to perform an action. This type of time-sensitive dynamic email content compels shoppers to grab offers before they run out. It can also improve customer experience because it ensures your customers don’t miss out on your best offers. Make relevant recommendations Your content plays an important role in your conversions. How well...

Bit by bit traditional advertising like TV and newspapers are replaced by new ones such as mobile and video. And on top of that, a new generation of consumers are rising and they simply won’t accept being interrupted. That means those responsible for spreading the word about products or services are going to have to work more innovative to accomplish their goals.

There are a lot of important things that anyone with something to sell need to know about Generation Z, the people born approximately between 1995 and 2015. But here is the most important fact: as of this year, Gen Z is about to become the biggest population segment, about 32% of the 7.7 billion people on Earth.

Consumers crave immersive brand experiences instead, and brands that provide these experiences earn lasting love and loyalty from their audiences. It’s about establishing two-way emotional connections that tie the brand to the lifestyle of its audience.