An Introduction to Mobile Marketing

Since the introduction of the iPhone in 2007, smart phones, tablets, and mobile devices have permeated all aspects of our lives. These devices bring communication, commerce, and interaction to a whole new level and they create tremendous opportunities for marketers. The process of communicating with customers is evolving at rapid speeds. New devices—specifically mobile devices—offer tracking methods, dynamic content, and multiple points of content consumption providing more communication opportunities than ever before.