Before starting JJB PR in 2006, Jennifer served as the Director of Public Relations at Frédéric Fekkai & Co, where she focused on product launches, strategic partnerships, special events and ongoing brand awareness. Jennifer played a key role in garnering media attention for Frédéric Fekkai, the acclaimed hairstylist, along with his eponymous salons and the Fekkai product line. Both her talent and foresight enabled her to help catapult Fekkai from a national company to an internationally recognized brand name in the luxury goods marketplace (sold to Proctor & Gamble).

Prior to Fekkai, Jennifer was an on-site consultant at M.A.C., where she was instrumental in the launch of Viva Glam V, an initiative that raises money to support people living with HIV/AIDS. In addition, she has also worked for high-profile PR agencies Ketchum Public Relations and LaForce & Stevens, which have collectively enabled her to master the fundamentals of public relations, influencer outreach, and the importance of client relationships.

Jennifer prides herself on developing thorough communications strategies and devising creative and extensive media outreach programs. She believes in quality over quantity when it comes to what makes a successful and memorable multi-platform campaign that will affect a client’s bottom line. Jennifer works with each client to determine individual needs and goals.

Jennifer has a keen awareness of the power of the media, celebrities and influencers, and the importance of developing and maintaining valuable relationships with them and her clients -- most which have come about through word of mouth. She continuously secures placements, across all media platforms and serves as a personal brand ambassador for her clients.

This has led to feature stories, profiles, video coverage and trend pieces in many major media outlets, including Allure, O Magazine, Vogue, T Magazine, WSJ., Town & Country, WWD, BofF, BeautyMatter, Women’s Health, InStyle, The New York Times, W, Elle, Harper’s Bazaar, Good Housekeeping, Glamour, Shape, People ,US Weekly, Gotham, The Cut, Forbes.com, zoereport.com, R29, PopSugar, PureWow, MyDomaine, byrdie, thisthatbeauty, beautyblitz, allure.com, motto.com, glamour.com, ABC7 and Fox5 (NYC), “Access Hollywood” and countless others. She also works with and values regional media and influencers for driving local awareness and the bottom line.

Jennifer resides in a suburb of NYC with her husband and three children, who provide her with at least one humbling experience a day.

Kind words

Jen is by far one of the most talented and effective public relations executives I've worked with over the last 12 years as a beauty editor. Her sharp intelligence, ability to anticipate needs, and knack for understanding media equip her with the tools few others possess.

Polly Blitzer, BeautyBlitz Founder (former InStyle Beauty Editor)

Everything I am about to say about the qualities of Jennifer Bickerton fits in the category of ‘stellar’. She has worked with the Cornelia brand since 2007, and we would never consider going to any other firm for our PR strategy and execution.

Ellen Sackoff, Founder, Cornelia Spa at the Surrey

When I hear from Jennifer, I know the information she has to share with me will be relevant to my reader, and targeted for my magazine. She is the opposite of a pushy publicist – lovely to deal with, a pleasure to hear from, and the best possible mix of completely professional and a lot of fun.

Jamie Rosen, Beauty Director, Town & Country

A remarkable strategist, Jennifer was instrumental in supporting one of our 2011 PR initiatives with local market media coverage. Mindful of budget and conscientious about achieving measurable results, Jen worked tirelessly with our team to increase brand awareness for Shiseido. I highly recommend her.

I’ve known and worked with Jennifer Bickerton for years and she’s what I like to call my “go-to gal.” Not only does she pitch timely, relevant ideas, but when it comes to the final product, she delivers. She gets it done!

Ryan Patterson, Supervising Producer, Access Hollywood

One of the many things I love about working with Jennifer is that she understands press and delivers results. Her experience is evident and she understands how to pitch a story and find the right angle for the right publications.

Rob Imig, VP Global Communications + Public Relations, Kiehl’s

Jennifer Bickerton tops my list of favorite people in the beauty business for many reasons. She's a true professional with in-depth knowledge in every beauty category. But most of all, I value our long-standing relationship and know I can trust her to bring me the latest-and-greatest brands plus compelling story pitches. Jen makes my job easier. She's truly the best!