Are people realizing how ridiculous this faux-shopping holiday is? No, not really, instead of rushing to stores , people are now just buying online. There was an uptick of 14.3 percent of online sales. So in an overall sense there is growth.

That’s not the only reason why sales were soggy this year, retailers have extended this faux-holiday to a whole week, diluting the number of would-be shoppers by offering “sales” all week.