Video Marketing Tips for Small Business

Video Marketing Tips for Small Business

How (and when) to create video for use in social media and marketing campaigns

PR Newswire

NEW YORK, April 20, 2011

NEW YORKApril 20, 2011 /PRNewswire/ -- Marketing a small business today can involve a variety of media and messages – including press releases, newsletters, blogs and social media. Incorporating video into the mix can be daunting. Today, on PR Newswire's Beyond PR blog, we offer some tips on developing promotional video – and some advice on when to seek professional help from a video production team.

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.