Thoughts on Toys from the Co-Founder of the Oppenheim Toy Portfolio

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Crayola Beginnings Baby Drop and See

We got mixed reviews on the new Crayola TaDoodles Drop & See. This three level ball run is designed so that your toddler needs to push a lever at each level to release the ball to the next level. The toy is marked 9 months and up and that’s where the problems arose for our testers. Our nine month old testers could not make the levers work. In fact a play group with mostly 18 month old toddlers also had difficulty. The biggest complaint is that the toy falls over easily–unless it’s against a wall which is hard to make happen when you’re talking about a toy for on the go toddlers. Nothing like asking a toddler to only play with something in one location!

Even without the falling over issues, our older toddlers had problems making the red cat lever operate. Our testers were creative — suggesting that the levers should be bigger and that the base should be wider to address the tipping issue. Everyone liked the concept but all had suggestions on how to “fix” the toy to make it better.

The testers that were 2+ could make the toy work–and even our younger testers enjoyed making the balls go from level to level with help…but still, we think the age label is too off the mark to make this one an award winner.