The Effects of In-Store Radio on Your Customer’s Behaviour

Music Department

Atmosphere is everything when it comes to your business and your
in-store radio can play a vital part in creating the perfect environment
for your customers. The right environment in your business can result
in the increase of your sales.

There are many different components which can affect the buying
patterns of your customers', such as: the volume, speed and genre
of your background music.

Recent studies suggest that the speed of your music affects the
behaviour of your customers. Slow music results in your customers
staying in your establishment for longer, therefore increasing the
amount of sales.

The volume of your music also has a major part to play in your
customers buying patterns. Customers do not tend to stick around
for as long when the in-store radio is too loud; however sales per
minute tend to increase with volume. This suggests that the frequency
of your sales increases with the volume of your music.

Different genres of music can also affect the behaviour of your
customers, depending on their age group. The genre of music
playing in your business can affect your customer’s time perception.
For example, people aged twenty five and older thought they were
shopping in retail outlets for longer when the in-store radio was
playing the latest pop chart hits. Alternatively, people aged under
twenty five thought they were shopping for longer when instrumental
music was played. This proves that unfamiliar music affects your
customer’s time perception.

In-Store music can also effect which brands your customers buy.
By playing music associated with a particular brand it can increase
its sales.

It can also effect how customers perceive a product, for example
if a customer is buying Italian food, by playing an Italian themed
soundtrack in the background it permits the customer to think positively
about the brand. This can result in the customer buying the product.

Almotech has developed a range of products designed to create
the perfect atmosphere and to increase average customer spend within
your store.