Free Kickstarter Course: Creating Your Campaign

We’re finally there! If you like this show please click here to rate, review, and subscribe to the episode. It’s the best way to help us help more creatives like you.

We can talk about creating your campaign! It took a long time to get here, but what we learned so far was worth the wait. The pre-work is what makes a successful campaign.

Creating a campaign comes down to three sections: the video, the copy, and the rewards.

First and foremost, you MUST have a video. No exceptions. Almost 70% of Kickstarters without campaigns fail. That means if you don’t have a campaign video, you only have a 30% chance of succeeding.

Additionally, people want to see you in the video, because they are buying you as much as your product. On Kickstarter, you and your product are intrinsically linked.

There’s a really simple strategy for making a video. It’s three steps.Introduction of no more than 15 seconds, then a product demo where you show the coolness of the product for no more than 1:15, and finally you coming back on camera and making a plea for no more than another minute where you talk about the history of the product and why you need backing. Keep it positive!

Total run time should be no more than 2:30! That’s two minutes and thirty seconds, not two hours. Keep it short.

Second is the campaign copy. You have to break up sections into easily digestible tidbits, and assume people are going to fall off throughout reading it. Therefore, coolest thing at the top accompanied by an awesome image, then break up sections throughout the campaign to show off your product.

Remember, this is a marketing piece, not a short story. Nobody wants to reach big paragraphs. They also don’t want to wonder what you are talking about. If it doesn’t keep them interested, they will click off.

Finally, the rewards. Rewards need to be simple, concise, and explain what people get for their pledge. They do not need fancy names, just clear concise information. Each of your rewards has a purpose and should be targeted at a specific buyer profile.

The key to a successful campaign is to make is simple, concise, and make sure you are clear about your goals.

Next time we’ll talk about after the Kickstarter. If you liked this show please click here to rate, review, and subscribe to the episode. It’s the best way to help us help more creatives like you.