How to advertise sugar? Not an easy task, as it makes no sense to promote eating it directly from the bag (however, we are curious about final marketing effects of such an attempt!). Linking it with some sweets is a much better idea – the visual effect is awesome and…

What associations do you have with coming back to school after holidays? They usually strongly differ, but from an adult’s perspective, an upcoming beginning of the school year means lots of ads about the cheapest notebooks and school accessories (was 1.19, now only 1.09!!!). However, there are still companies that…

If you come up with a motto of the good, childish, playful times, what will it be? ‘The more dirt on your shorts, the better fun’ could be one of them. However, from an adult’s perspective, making clothes clean again is a real challenge, but when compared to child’s joy……

How do you think are turn signals in spacecrafts made in 3D? Do they rotate in all directions? How does the braking system work in such a machine? Storytelling about unknown civilisations and technologies requires lots of attention drawn to details. So, are you enough perceptive to find them all?…

How to bake a cake with good waves? How to fit a party in the fridge? Good cook knows answers to lots of untypical questions hence eating means much more than nourishing. However, no cooking can be done without right equipment – and no good equipment would be sold without…

Have you ever seen any match of Polish National Volleyball Team? Each of them is a stunning event, when all the fans with their faces painted in white & red react on every move of the ball. The atmosphere is unique, however the Team’s mascot hasn’t got its name so…

How much time do you think you spend watching a single billboard or a poster? Surely it depends on the content being displayed, but it rarely exceeds five seconds. Announcing novelties through an old-fashioned marketing tools can’t be effective as people don’t care about what they see anymore. However, what…

How to gather leads and promote your brand simultaneously? Lirene’s example could be an example for all marketers. They asked us for a short Post Sticker Smart App, which could help them with organizing a contest for brand’s fans. Firstly, users respond to a question about Vitamin D Pro features…

Awaited awards taste best, no matter if you are looking forward to receiving an ordered pizza or a birthday gift. In the Muslim world, the fasting is an essential part of lifestyle, but on the other hand the end of this period is welcomed with great joy. Eid al-Fitr, translating…

Do you know what is the worst possible answer to any given message? According to marketing principles, a lack of response. Some time ago Facebook, as a giant platform of content sharing, was decisively the best place to perform free of charge brand promotion. However, during last few years, the…