InfoComm Brand Expanding to SE Asia

Hil Anderson

,
Senior Editor

April 6, 2018

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InfoComm Brand Expanding to SE Asia

By HIL ANDERSON, Senior Editor

BANGKOK — The growing Southeast Asian audio-visual (AV) industry will have its own InfoComm trade show beginning next year, it was announced in March by AVIXA, the Audiovisual and Integrated Experience Association.

The first annual InfoComm Southeast Asia will take place May 15-17, 2019 at the Bangkok International Trade and Exhibition Centre (BITEC). The show will be organized by AVIXA and InfoCommAsia Pte Ltd; AVIXA is the majority owner of InfoCommAsia. Early projections call for about 5,000 attendees and 6,000 gross square meters (64,583 square feet) of exhibit space.

InfoComm Southeast Asia will be produced by InfoCommAsia and will create a presence in a market that AVIXA estimates will have grown by about 35% between 2016 and 2022, reaching an overall value of around $23.3 billion.

Along with overall economic growth in the region, show organizers see China’s One Belt, One Road infrastructure initiative as a bullish influence for the foreseeable future. The initiative targets investment in development of infrastructure and trade routes across Europe and Asia-Pacific and is meant to prompt economic growth in Asia-Pacific.

“Southeast Asia is one of the largest and most exciting emerging economic blocs in the world,” said Richard Tan, Executive Director of InfoCommAsia. “Our established shows in China and India have seen great success year after year, and we are confident that our new platform in Southeast Asia will achieve that same success.”

The Bangkok launch will increase AVIXIA’s portfolio in Asia to four shows. The other three are Beijing InfoComm China, Chengdu InfoComm China, and InfoComm India. InfoComm’s global flagship show held in Las Vegas takes place this year on June 6-8. The 2017 show drew about 44,000 attendees and 950 exhibitors. Exhibit space topped 540,000 net square feet.