Marissa Webb's Banana Republic is here

A fresh new look

It's all down to the brand's new creative director, Marissa Webb, who is driving a 'significant shift' in tone across the whole brand, from product and styling to its ad campaigns.

Says Jack Calhoun, Global President, Banana Republic, 'It’s a new day at Banana Republic. This Fall collection and campaign bring us to a more modern, fresh place, that’s still deeply rooted in our heritage.

Advertisement - Continue Reading Below

'Under Marissa’s creative direction, we’re embracing a bold aesthetic that’s more relevant to the way our customers live their lives.

'This is just the beginning of exciting things to come.'

It's a good one - as our first-look image above shows, the new collection is packed with gorgeous fabrics (leather, chambray, cashmere) cut into luxe separates that make it easy to style up a hi-lo look.

ELLE, PART OF THE HEARST UK FASHION & BEAUTY NETWORK
ELLE participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites.