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Sunday, December 7, 2008

Measuring the Value of Testing

One of the best and most obvious ways to excel in any company is to show how your work is making the company money, or providing value that directly leads to making the company money. The more directly you can show your connection to how much money is being made, the better position you're in. For instance, if you can easily show that the feature you developed, or the feature you designed and brought to market, made the company $X over a time frame of Y years, you're doing well. If you can optimize the function such that X is large and Y is small, you're on a fast track to upper-management.

Showing this sort of result in testing is a much harder proposition. It's easy to say that you tested a feature or product that made $X over a time frame of Y years, but lets be honest here: being the product manager or lead developer and making the same statement definitely carries more weight when attached to a resume. The person generating the idea and the person originally implementing the idea will always be seen as being closer to the end result and positive cash flow than the person ensuring the value of the idea, and ensuring that the mass market can actually use your idea as expected. I'm not saying that this is "the way things should be", I'm just stating it's the way things are.

That being said, here's why I think demonstrating the value you've directly provided to a product is harder for testers: you can't show the diff between what the product would have made had the bugs you found been released to the public. That is an alternate reality we don't have access to; it's an A-B test that can't be run.If it were possible to conclusively show that the company made $Z more because of the bugs that had been found, I think testing would be taken more seriously across the industry.

67 comments:

Interesting post, and I completely agree. As a Business Intelligence architect, I still struggle with how we can prove value to the company, and we're supposed to be the people in the organization with both the data and the analytical tools at hand.

Here's something to think about. When you identify a bug, there are risks associated with that bug having gone to market. Losses of revenue, possibly for a customer that could have been a long-term client. If you take a risk analysis approach, you may find that there are some decent risk models already developed by someone for measuring things that aren't unique to your business, like loss of customers.

In the end, it's all still a guessing game. I think you either work for a company that values QA, or you don't. Since I think Xobni is great (I found your blog through their web site), I'm pretty sure you're in the first group. In that case, you don't have to prove your value. It's understood, and it's priceless.

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