PMA 2010 Report

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Vodafone and HTC Corporation announced the HTC Magic smartphone, Vodafone’s first Android-powered mobile, which will be available in the spring. The stylish new handset is exclusive to Vodafone in the UK, Spain, Germany and France (SFR) and available on a non-exclusive basis in Italy. Customers can ensure that they are the first to receive information about the HTC Magic’s availability, pricing and pre-ordering by registering their interest via their local Vodafone website. The introduction of the HTC Magic is the result of a successful relationship between Vodafone and HTC, and Vodafone’s joining, late last year, of the Open Handset Alliance.

When Nokia set out to make the best mobile imaging device, it combined wide-angle Carl Zeiss optics and an 8 megapixel sensor, resulting in performance comparable to a stand alone digital camera. The Nokia N86 8MP mobile camera phone is designed to excel in both bright and low light conditions, and it's optimized for both video and still imaging. Its high-speed connectivity ensures easy and convenient sharing. The Nokia N86 8MP multimedia handset is expected to begin shipping in the second quarter of 2009 with an estimated retail price of EUR 375, before taxes.

Sony Ericsson unveiled the next step in its mobile evolution. The Entertainment Unlimited consumer proposition is the pinnacle of what the company has been working towards since the start of the joint venture in 2001 - the true fusion of mobile communication and entertainment. Bringing together rich content, unique applications and best in class entertainment experiences, the new consumer proposition is based around three key promises; Uniting best in class entertainment experiences into one offering such as the Walkman music experience, the Cyber-shot digital imaging experience, Java gaming and messaging integrated with services and applications.

Samsung Electronics unveils its ultimate multimedia powerhouse with HD brilliance. Omnia HD is Samsung’s first Symbian full-touch handset, and features the world’s first 720P HD video recording and decoding on mobile, as well as the world’s largest AMOLED screen on mobile. Samsung launches Omnia HD at Mobile World Congress in Barcelona, as part of its portfolio of innovative mobile devices that incorporate the latest multimedia features and fastest data communication, to offer a complete media solution for consumers.

Samsung Telecommunications and T-Mobile announce the upcoming availability of the Samsung Memoir T929, a full touch-screen mobile phone equipped with an 8-megapixel camera and premium multimedia features, placing it among the highest quality imaging phones available in the US. The Samsung Memoir, available exclusively from T-Mobile, is designed to look and feel like a customer’s current point-and-shoot digital camera. The built-in 8-megapixel camera with Xenon flash, 16x digital zoom and five shooting modes empower customers to capture exceptional photos and videos from their phone - whether they’re on the go, on a vacation or just hanging out around the house.

Nokia introduced the Nokia N97 camera phone, the world's most advanced mobile computer, which will transform the way people connect to the Internet and to each other. Designed for the needs of Internet-savvy consumers, the Nokia N97 mobile phone combines a large 3.5" touch display with a full QWERTY keyboard, providing an 'always open' window to favorite social networking sites and Internet destinations. Nokia's flagship Nseries device introduces leading technology - including multiple sensors, memory, processing power and connection speeds - for people to create a personal Internet and share their 'social location.'

The British company Continental Mobiles has been selling exclusive cell phones and iPods online since September 2006. Gold versions of various mobile phone brands and models are being sold. In addition, Continental Mobiles offer various mobile phones with embedded diamonds. All purchases are delivered with a so-called 'Gold Card', which stands for the exclusively British manufacturing of the product. Even though the Apple iPhone in itself is already a unique device, the combination with the additions of Continental Mobiles ensures that you, as a user, are guaranteed not to meet a similar device.

LG announced the direct availability of the 5 Megapixel LG Viewty camera phone for European consumers. This availability announcement comes almost at the same time as the shipping of the 5 Megapixel Samsung G800 camera phone. Two brand new mobile phones that appear to take a part of the entry level digital camera market. The LG Viewty is the direct competitor of the Samsung G800, both camera phones are loaded with high-tech features never seen before on a cell phone.

Both the traditional photographer and the camera trade, have always turned up their nose at the camera-phone. The PMA 2011 emphasizes mainly the traditional photography, albeit in a digital way. In terms of image quality, the photographer is right, while the camera cell phone is nowhere near able to come up with the same high quality that puts digital photography ahead of mobile imaging. However, when we consider the possibility of sharing, and the fact that a mobile phone is always at hand, we should not underestimate the impact of mobile imaging. Mobile photography is continuously subject to innovation, and the speed at which these technological advances take place, is at least impressive. Perhaps the PMA 2011 will adopt mobile imaging as a permanent phenomenon?