Research projects

The word count was very restricting. wasted the word count on giving a range of examples, but didn’t back up those promotional campaign ideas with research done. With the limiting word count should of just stuck to explaining one or 2 promotional ideas but with great detail, as such as examples of what pre-existing animated movies did for their promotional campaign, how it was successful and why.

Because I only had a week to complete the assignment wasn’t able to research, explain and provide more alternatives of the break down costs of each item needed, for each promotional campaign idea.

Turns out I was supposed to come up a third-year idea in this assignment. I did the opposite, used one of my throw away ideas that would better fit the research done. The third-year idea compared to this child friendly adopted cookie idea is completely different.

Poster:

For the poster was originally was trying to draw the cookie boy holding a cookie he made, with the waitress with the same purple hair In the background.What actually happened

Accidentally drew the boy as a older teen, so went with the angle that the character at the left is the 16 year old sister.
From feedback people thought the boy on the left was a “ emo 14 year old that doesn’t know if its male or female.
With that angle , I should of drew the girl with different coloured hair to make it clear the cookie is adopted.

The waitress doesn’t look like a cookie person in fact its not visible.

Going with the first angle of the character on left being a cookie boy. He looks human and nothing cookie like.

ColourWas trying to draw the poster so it would be both colourful enough to appeal to young children but still able to Appeal to teens and young adults.
Somewhat achieved that by having a black vignette, and beyond the spot light the piece is darkened. The cookie is itself is very bright in colour.

Other intentions:
To make it clear that on the white piece section of the cookie hat, to be a kid drawing of the 2-lesbian couple and the adopted cookie. In the final drawing the lesbian couple is not noticeable.

In conclusion for the future need to: practice drawing, better time management, look at and draw different styles, back up the points with several research points.

In this post looked at examples of adoption and foster movie posters, to see how they tackled displaying that topic.

Majority of the posters portray the child and have colourful colours, blues. A couple was in dark colours however those films was portraying the horrors of adoption of foster care. A couple of the posters have some sort of radiating light.In conclusion: going to include some sort of light source and the child itself.

Aesthetic research.
From post 2 top 25 animated movie rank, decided to Look up the posters of those movies, age rating, genre and how they marketed their films.

Shrek 2 2004
Age rating: U
Animation, Adventure, Comedy

“Shrek and Fiona is married and meets the parents. People try to get Shrek away. “
Blue sky background, negative space between the 2 In the middle with the characters on the side.

Shrek the Third (2007)

Age rating: U
Genre listed: Animation, Adventure, Comedy
5 characters in display, Shrek right In the middle of the poster, Fiona direction to Shrek and the donkeys eyes lead the viewer right to the middle.

They partnered with McDonalds and released Shrek glasses in happy meals.
The released quote” Shrek-shaped pasta in Australia , Fiona Salad in Latin America, carrot sticks, organic milk and fruit bags in the U.K.”

Finding Nemo (2003)
Age Certificate : u
Genre Listed : Animation, Adventure, Comedy.
Blue, white text underlined like a wave, the clown fish is relatively small in the poster, beam of light, swarm of fish, example of their previous successful film, date.
Themes: to survive, dead mother, a father trying to find a kid, Fish.

Finding dory (2016)

Finding dory marketing
Quotes from article:

They held a giveaway, the voice actor of “dory”Promoted the film by talking about it in her tv talk show, this reached out to parents of children that could take their kid to watch the film. Making at least 2 sales per kid going to watch the film, since a child is normally accompanied by an adult.

When the trailer came out with 2 female adults push a stroller, people thought the humans was lesbians. The controversy trended on social media and even the newspapers created articles about it. Most people was positive about the idea of a lesbian couple however some was completely against it and wanted to boycott it.

Found these statistics of the age of people, gender and their other interests, that searched up finding dory or Pixar in general. Could not find statistics for young children or actual statistics of the age of the audience who went and saw the actual movie.In conclusion: going to think about the type of people that like a certain genre and what other things they may be more likely to like is well, to incorporate that to In the concept.

Toy story 3 2010
Age Certificate: U
Genre Listed : Animation, Adventure, Comedy.
Quote “The toys are mistakenly delivered to a day-care centre instead of the attic right before Andy leaves for college,” “Woody’s job to convince the others they weren’t abandoned”
Everyone is hiding behind the main character, a box, a window, colourful.

Toy story 3 promotional campaign

Because of the 15 year gap between the first movie and toy story 3, due to once child character in the movie is going to collage, roughly the age of the first generations either at or ready to go to collage.
They placed flyers for the request of drivers to work at ”pizza planet” a fake location in the movie around selected colleges. The flyers directed people to a facebook page about the toys story 3 screening.

Despicable Me 2 (2013)

They placed the most popular characters in the movie poster the minions.
Age rating: U
Genres listed : Animation, Adventure, Comedy
In their first movie poster of the Despicable me, they placed the main characters in, no displaying there faces and a hoard of minions. Dark colours. Comparing This movie poster and their second movie they have shifted the focus on the characters.Quote” the companies are expected to spend more than $254 million traditional media like TV, print, radio, outdoor, in-theater, in-store and online ads”They also partnered with McDonalds, toysrus,.”

In Hong Kong they had mini themed play area and photo opportunity’s. This allowed people to take photos with the life sized figures, share on social media and people they know would find out about the movie and possible share it on to people they know. In a shopping centre. Mcdonald had done an exclusive Hong Kong minion themed menu “summer bello party”.
In conclusion: Need to think about the region and what marking campaign is suitable for different places. Need to consider a Anthropomorphic character, since it may be more marketable then humans, like what the despicable me has done.

(Primary research photos of the cup and tic tacs )They created a line of minion tick tacs for their despicable me line.

In this post is tips of what articles highlight to include in a poster and some poster analysis.

“smashing hub”
Notes of what the article ,mentioned:
1) attention, interest, desire and action. Flashy designs are not needed, leading character or interesting plot portrayal.
2) quote “Illustrate but don’t enlighten” Reveal only theme but not the suspense of the movie. ( perfect for suspense or horror movies)
3)Incentive.
4) Attract non fans. Including named actors is good however the theme should be there to.
5)consistency
6) Suitable for all formats eg dvds and poster.
7) If it’s a sequel for it to be consistent and relevant.

In conclusion: after viewing the movie posters and tips, plan to incorporate: some mystery, make sure the title is in a contrasting colour and take a portion of the space of the poster, think of colour, place the main character in. Looks like having one character in the poster is the most common, some of the posers have a black vignette might incorporate those elements.

Notes from article “How to design a movie poster – top ten tips to grab the eye of a sales agent, distributor or audience member”

Notes:
-Big title,
-If there’s no big names In the movie don’t display them as a movie star.
-Avoid to many colours.
-Know the genre

In conclusion: after settling what genre is going to consider putting the stereotypes of that genre displayed on the poster.

In this post is going to be the 2 videos I looked at that are examples of what not to do. The third video is an example of a kid trying to fit in school. That research is relevant because planning to incorporate the idea of a child trying to find his place and identity.

The Apprentice S12E09 Virtual Reality Game

Decided to look at how other people proposed their idea. At 32 min 50 sec
The audience ask why the main character is not on the poster. They included In their poster what they are trying to find In the game. Who is Gordon? They also spoke about the target market.

In conclusion: going to think about the target market and include the main character In the poster.

10 Disastrous Marketing Campaigns

Looked at this video to see what things to avoid.
For example: no rape jokes, careful of colours because people might assume its racist, don’t have mismatched product placement that is opposite to the film concept, health and safety, things that can be seen as sexist, for example don’t measure women’s butts.

Awkward short animation about a lizard creature fitting in a human school.

Cinema audience distribution in the United Kingdom (UK) as of 2014, by age and gender

Most common age group is 15- 24. slightly larger number of males for example in age groups 7- 34 watch cinema compared to females. The lowest age group is 55+ is the lowest amount at between 5- 10% , 45- 54 is the second lowest about at 10% therefore there is less financial sense to target anything to that age group. The downside of this information is that it’s from 2014, so it might be considered outdated.

Decided to look at the different age ratings, what age can watch what age rating and what makes it that age rating.

In conclusion: Through the British board of film classification. 12A, PG, U everyone can watch and not denied entry to watch.

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In conclusion: R18 is porn and the least amount of people are going to watch it. Going to avoid coming up with content that reaches this age certificate.

04 /June / 2017
Created a couple of forums to what type of films people enjoyed and what kind of promotional Campaign left an impact on them.

For the first forum people got confused.

Made another forum. This was the question I asked.
These was some of the responses.

In conclusion: Akira seem to be a popular movie. Not much people remember what promotional Campaign got them to watch a certain film, even after a follow up question. The people that mentioned how they got to know the movie there responses was mainly: it was on Tv, a trailer on tv, they watched a previous movie or tv show about it, by word of mouth.

In this post looked at the movie Deadpool, promotional campaigns. Since that movie was the most well-known for its promotional campaigns.

Deadpool – Gentlemen, Touch Yourself Tonight | 2016

Deadpool testicular cancer

They had an unconventional billboard with non-decisive emoticons to advertise their film, making people wonder what it was about. They tried to appeal to the today’s youth that use social media stickers/ emojis.

Ryan Reynolds On How “Deadpool” Became A Reality – CONAN on TBS

Deadpool had the actor to go do tv talk show interviews with a skit as the deadpool character.

Deadpool’ emoji
They had Deadpool emojis for social media. Meaning people who send the emojis to people that didn’t know about the film, those people would ask about it then become aware of the film.

They had a themed newsletter and a doodled script in the Deadpool persona. The actor that played Deadpool was really active in social media, with lots of small mentions or material, this built peoples hype up before the movie release.

The actor of wolverine tweeted a wolverine and Deadpool crossover image. Due to this, fan of wolverine discovered Deadpool. They created a false sense or “ beef” or drama between the two characters. People love watching drama unfold.

They had numerous twitter champions by other people, even charities.

In their twitter campaigns, they use searchable keyword hashtags. Betty white is a house hold name with her own fan base. People who searched up betty white could find the Deadpool image tweet.

During the valentine season, they made a valentine romantic themed billboard. This romantic angle was done was possibly to draw in couples or people in to romantic films to watch Deadpool, that aren’t normally into action films.

They had many different type of promotional movie posters.

They had a large cut out, people could take pictures with and share to social media. Then friends, family and the followers of the people who took photos of the cutout would see it, those people would know about the film and might share it on.

They created a Christmas themed deadpool video and uploaded it on YouTube near Xmas. The word “Christmas “itself a very searchable term in YouTube at that time of the year.
They created a build up to the trailer by releasing small things each day on different sites, asking the audience go check them out. This created more hype.

They made an unconventional movie promotion. A whole hour of a burning bag with: the deadpool face and Christmas music playing for the Christmas video. This made people wonder why and what is the movie actually about.

The movie set up a dating profile on tinder. Some people who got matched then spread it to their social media, and people who saw the post the person got matched to then would spread it to their circle too.

It states how when muppets were released into the cinema, as part of marketing, they placed several campaigns and live show appearances, which is not suitable for the 10 year old demographics. This shows that they were trying to target the older generation into watching what appears to be a “kids movie”

Quote “ Animated family films have performed consistently well at the box office,”

The Most Amazing Movie Advertising Tricks Ever Used By Studios!

Some notes from the video:
Deadpool 2016 . Several YouTube videos, viral hits,
Star Wars the force awakens 2015 : events, merchandise
The dark night 2008: Harvey dent website, viral hits, domino pizzas, in new York people saw the bat signal light up.
Avatar 2009: invite event to merchandise and footage, mystery at the time.
Cloverfield 2008: first trailer to the creature feature on transformers. They instructed people to go on a site “11808.com” for more.
The Blair witch project 1999: illusion of documentary, some people thought was real. The actors on the movie page was listed dead for a year.
Ex machina 2015: On phones people on tinder was approached by a woman asking questions, she would direct them to a Instagram page with the movie trailer and poster.

The secret life of pets 2016. They partnered with one of the biggest pet stores for example the character had a “PetSmart takeover” the official movies official Facebook page used clips from the movie to target the audience with quote “ relatable posts “ for example talks about finishing bank holiday weekend as a caption, while the images displays a dog kicking work of the table”Avengers. They partnered with lego.Pitch perfect 2 2015- they used snapchat, a twitter mirror, Instagram Tumblr gif booth, they would just pull faces. Target audience 16- 30 year olds.
– The Blair witch project 1999: a website full of fake police reports, film makers handed out posters. at film screening to come forward about the “missing students”.

Men in black 2012: they created a fictional 14 year old blogger that wrote about men in black suits and aliens. Campaign on Facebook produced 129,000 likes.

The dark night 2008: they placed quote “ vandalised joker cards popping up in comic book shops. The cards led curious people to a site, IBelieveInHarveyDent.com”
Ex Machina 2015

Unintentionally, north Korea caught wind of the film, labelled it as ‘most blatant act of terrorism and war’ with threats of retaliation. Hackers got into Sonys computers and leaked documents, threatening them if they premier the movie there would be consequences. The film ends up with lots of delays but end up on Netflix quietly. Lots of people found out about the movie by the controversy.

Propose a plan to get your short animated film in front of the largest most beneficial audience possible [whilst remaining tasteful].

What would be the best audience to play to, and why and how do you get your production in front of them, solutions may range from sensible business plans to short script for “Mission Impossible” style interventions… [whilst remaining tasteful].Objectives:

To broaden your ability to promote animation and understand its place in the world of entertainment in relationship to other forms of communication.

• To develop your understanding of how animation works as a form of media and how it is most effectively promoted. This will help you to create more successful animation business as either a freelancer or studio operative.