According to the World Health Organization (WHO), seven million children under the age of 5 die each year from preventable causes. Malnutrition is the underlying cause of 45 percent of these deaths.

Scientists at Amway developed Nutrilite™ Little Bits™ to give undernourished children the essential nutrients they need to grow and develop a healthier brain and body. Nutrilite™ Little Bits™ is the first micronutrient supplement for malnutrition enhanced with plant nutrients.

The goal of the Nutrilite Power of 5 Campaign is to work with established nutrition or health-focused programs with NGOs to provide Nutrilite™ Little Bits™ to 500,000 malnourished children in 20 countries by the end of 2019. Currently, the campaign works with partners in 15 countries.