[ANSWERED] How do you get your free license for HitFilm Express?

Hi, I've read in a few places this is supposed to be free, but not at all. I get prompted for a serial number, basically it doesn't let me export , when I do this I get:

"Don't worry, you can unlock all your express options for FREE by activating."

"Click here to activate"

Clicking here now brings up a dialog "Hitfilm 4 Express" Activate & Unlock which - after logging in - now expects a serial to continue.

So I back out of this and choose the next option down "Get a free license" - sounds reasonable - except this is a link to your homepage. Was this deliberate and did you never intend to let people use it for free?

Sorry, the messaging isn't clear in our emails here, will sort that out.

Most people don't actually need a serial code, because when you activate with your username and password "online", we just look up the serial code from your account. Hence we stopped showing the serial code up front, as it only seemed to confuse people.

The unfortunate side-effect is that if you do need a serial code, we've never told you where it is. As Triem23 says, you can find those in your Account.

Please ensure that you are logged into the same account (same email address) as you used when initially claiming Express.

If it's a big issue behind the scenes, then woudln't it be possible to have a notifaction forced on the user when launching the application, perhaps it's slightly bugged? When I launched 4 Express I was prompted to login if I wanted to activate the product, as it should be.

@KevinTheFilmmaker no, that's how it should work - everything is optimised for activating online using your login details (and no serial). We just need to adjust the system slightly so it makes it simpler to find your serial if you actually do need it.

We find with activation (as well as most things actually) that users often have clearer insights than we do in terms of what is easy to use and makes sense. As we're developing and testing these things all the time, we get a little blind to the obvious, or have learned too many shortcuts for doing things. So what I'm saying is, always keep the feedback coming and ask questions!

Same here. No serial for activation.. Checked the Account section and e-mail (also in spam) but no serial activation found. I tried offline activation and there's a link to open in web browser and there's some kind of a code below the " enter serial code" then name of the computer but still no serial code activation found.

From menu and then hitfilm 4 express and then there's a link below " Get hitfilm 4 express for free" then once I clicked it then there's no link on where to download it. So I go to Support ->clicked the hitfilm 4 express ->install -> then download windows 64 bit installer. That's where I got the installer.

This is your offline activation but still need a serial activation. That's where I named my computer there. I hope I got a serial code soon. Thank you very much for your replies. Maybe there's a bug that's why it's not activating.

To copy my response from a similar discussion, it looks like you've got an AdBlocker in your browser, which removed some of the key functionality of the main Express web page and therefore made the process considerably more confusing! Unfortunately we don't have any control over what 3rd party plugins do to webpages, and if they remove some parts it's difficult to then provide a smooth experience.