New look: Kim Kardashian showed off her new blonde locks in a selfie she posted to Instagram on Wednesday

Earlier in the day, Kim made fans believe she had dyed her hair asshe shared photos sporting newly highlighted tresses on Instagram.

In one photo, Kim wears a white robe with her long blonde locks flowing down her shoulders as she sits in celebrity hair stylist's Serge Normant's chair.

The reality diva puts on one of her trademark pouts as she held up her phone to take the selfie.

In another shot, the Keeping Up With The Kardashians star gets up close alongside famous fashion stylist Carlyne Cerf De Dudzeele which she captioned: 'On set today with the legend @Carlynecerfdedudzeele !!!!.'

Later in the day, Kim hit the streets of Manhattan to show off her new summer makeover to the world.

Quick change: Her signature dark locks were wet as she exited a building in Manhattan prior to going blonde

Around her neck was a gold 'North' necklace.

Rectangular-shaped black sunglasses added a movie star look.

All that was missing was her bright red lipstick.

The wife of Kanye West is believed to be in New York City to shoot scenes with sisters Khloe and Kourtney - who were also seen flying to the Big Apple on Wednesday - for Kourtney & Khloe Take The Hamptons.

Blonde ambition: She sported highlighted locks last year and back at the Teen Choice Awards in 2009