LA Kings

When the LA Kings came to Adrenalin for a new campaign, they were tied for last place in the NHL and had not been to the Stanley Cup Playoffs for six
seasons. Attendance was holding strong but the team’s brand value appeared to be slipping. Adrenalin wasted no time in organizing qualitative and
quantitative research. Within weeks, Adrenalin and team management had a clear vision for the team’s campaign and Pride=Passion=Power was introduced
as the new slogan. Adrenalin’s campaign development instilled a future of optimism and as a result, season ticket holders felt a new sense of pride—they
became members of the team. The campaign carried the team into the playoffs and was with the fans when the team brought home their first Stanley
Cup in 2012.

The result

Revenue from increased ticket sales and corporate partnerships are at record levels and the team has a brand position that will endure regardless of
wins and losses.

“The Adrenalin team has proven themselves as a valuable part of the LA Kings’ team, we look forward to continuing the relationship with Adrenalin and the results they create.”– Jonathan Lowe | Vice President of Marketing

Adrenalin

Founded in 1997, Adrenalin is a full-service branding, marketing and design agency that focuses on brand expansion through developing narratives, behaviors and visual components for organizations around the world.