OKCupid is taking a stand against Firefox CEO’s anti-gay stance. The move was driven by their passion and commitment to bringing all couples together – 8% of OKCupid relationships are between same sex couples.

We applaud OKCupid for taking a stand and voicing the concerns of their target audience. Politics are messy and not every brand should engage in them, but in this case taking this particular stand is a large part of OKCupid’s branding & messaging.