VA-CTA

CES
Asia® 2018
opened today, with more than 500 global companies
introducing transformative innovation, including the latest in 5G,
artificial intelligence (AI), augmented/virtual reality (AR/VR), vehicle
tech and more. Opening day of Asia’s premier tech event featured
keynotes from the leaders of Hisense, Huawei and BYTON, and major
product announcements designed for the dynamic Asian marketplace. One of
Asia’s fastest growing tradeshows, CES Asia 2018 runs through June 15 in
Shanghai, China.

Gary Shapiro, president and CEO, Consumer Technology Association (CTA)TM
,
kicked off the day with a keynote address. “We’re proud to bring the
entire tech ecosystem together this week in Shanghai to focus on the
future of tech,” said Shapiro. “The innovations on the show floor create
disruption, but also provide solutions. Self-driving vehicles can stop
fatalities; AI is making us safer and healthier and drones are helping
in disaster relief.” He continued, “CES Asia focuses on what unites us
rather than on what divides us.”

Following Shapiro’s remarks, Hisense Chairman Zhou Houjian and General
Manager Yu Zhitao explored the future of display technology explaining
how Hisense is creating a full-field view search interactive function,
opening a new era of television image interaction. Zhou also touted its
new AI technology developed specifically for the World Cup, which will
provide an individualized, interactive experience for sports fans across
the world.

Huawei, President, Handset Product Line, Mr. Kevin Ho, took the keynote
stage in the afternoon to introduce its vision for a new image era in
mobile technology, including its cutting-edge lens technology, 5G
internet capability and the advanced GPU Turbo processor. Ho also
launched Huawei’s “Next Image Awards,” competition.

CES Asia 2018’s first day ended with BYTON President & Co-Founder Dr.
Daniel Kirchert and Henrik Wenders, vice president of Marketing, using
the keynote stage to share the company’s vision of the future of
self-driving cars. The session also marked the global reveal of BYTON’s
K-Byte Concept car, which will transform the auto industry in the age of
smart mobility.

The buzz around tech breakthroughs expanded beyond the keynote stage. In
his 2018 Tech Trends to Watch
presentation, Steve Koenig, vice
president, CTA, predicted how leading trends, including AI, voice
computing, robotics, self-driving vehicles, smart devices and more will
impact our lives and offer unprecedented opportunities. CTA’s Market
Research Director, Lesley Rohrbaugh, also tackled the future of smart
cities and how they are evolving throughout Asia with a specific focus
on China, Japan and South Korea.

Pre-show and opening day of CES Asia featured a wide array of dynamic
press events, with exciting product and partnership announcements coming
from CES Asia exhibitors, aimed at improving the user experience and
bettering lives:

BYTON launched its second concept car, the Byton K-Byte
,
designed for the age of self-driving and in-vehicle entertainment

Cadillac presented the Super Cruise
, the first hands-free
driving system for the highway

Honda announced the Honda Xcelerator project
, which aims to
cooperate with innovative enterprises worldwide

Kia announced its Boundless for all
vision, which aims to
provide customers with broader solutions and reinforce its concept of
“Mobility-ACE”

Leapmotor Technology announced a strategic partnership with the Amap
and Teld
. Amap will provide support to Leapmotor inhardware,
software, and big data, while Teld and Leapmotor Technology will
jointly build 80 million charging stations in China

The Mercedes-Benz - MBUX
, user experience system based on
artificial intelligence technology, as well as high-resolution Digital
Light
system with more than two million light sources. With its
new vision of urban mobility, the smart vision EQ fortwo
was on
display with the Concept EQ
, showcasing intelligent, electric
mobility concept

Mitsubishi offered attendees the unique opportunity to experience
three of its innovative offerings, including EMIRAI4
, Electrification
and xAuto

SENSEPLAY FPV Car Series
took the number one slot in Last
Gadget Standing, presented by Living in Digital Times

The CES Asia 2018 conference program tackles technologies ranging from
5Gconnectivity to blockchain and runs through Friday, June 15 at the
Shanghai New International Exhibition Centre (SNIEC) and Kerry Hotel.
For the latest news, photos, b-roll and more, visit CESAsia.com
.

Owned and produced by International CES (Shanghai) Exhibition Co. Ltd.
and co-produced by Shanghai Intex, CES Asia 2018 concludes June 15, in
Shanghai, China. The premier event for the consumer technology industry
in Asia, CES Asia showcases major brands and innovative companies across
several vertical markets in the Asian marketplace.

About CES Asia:

Owned and produced by the International CES (Shanghai) Exhibition Co.
Ltd. and co-produced by Shanghai Intex Exhibition Co., Ltd (Shanghai
Intex), CES Asia is the premier event for the consumer technology
industry, showcasing the full breadth and depth of the innovation
value-chain in the Asian marketplace. Key global businesses come to this
new event to grow and reinforce their brand by showcasing the latest
products and technologies to consumer tech industry executives, foreign
buyers, international media and a limited number of consumers from
China. Attendees have exclusive access to some of the largest brands
from China and around the world, while celebrating the innovation that
defines the consumer technology sector.

About International CES (Shanghai) Exhibition Co. Ltd. and CTA:

International CES (Shanghai) Exhibition Co. Ltd. is a wholly
foreign-owned enterprise by the Consumer Technology Association (CTA), a
trade association representing the $351 billion U.S. consumer technology
industry, which supports more than 15 million U.S. jobs. More than 2,200
companies – 80 percent are small businesses and startups; others are
among the world’s best known brands – enjoy the benefits of CTA
membership including policy advocacy, market research, technical
education, industry promotion, standards development and the fostering
of business and strategic relationships. CTA also owns and produces CES®
– the world’s gathering place for all who thrive on the business of
consumer technologies. Profits from CES are reinvested into CTA’s
industry services.

About Shanghai Intex:

Shanghai Intex Exhibition Co., Ltd was originally the exhibition
organizing business of Shanghai Intex, a pioneering exhibition organizer
established in 1995. Shanghai Intex is jointly overseen by the China
Council for the Promotion of International Trade (CCPIT) Shanghai and
PNO Exhibition Investment (Dubai) Limited. Starting in 1998, Shanghai
Intex has organized over 100 trade shows and conferences with a sum
total exhibition space in excess of 2 million sqm. Shanghai Intex is
comprised of professional teams with a wealth of experience in
organizing major international events, covering the creative industry,
healthcare, lifestyle, advanced manufacturing and consumer electronics.