Content Marketing

Pure embodies the success trifecta

Academia and experience has produced a content process to deliver recurrent profitability across multiple business sectors and client. The process is borrowed from traditional marketing academia – a persona based approach ensuring that ideas are targeted specifically but not limited to generation, age range, sex, location, social and economic demographics.

Data science informs us that to create emotive, shareable and engaging content you must focus on the following emotional triggers; Thinking, Laughing, Inspiration and Education. Yet the artisanal touch comes from ideation creative design and execution and is best articulated via the following Renoir quote:

“The work of art must seize upon you, wrap you up in itself and carry you away. It is the means by which the artist conveys his passion. It is the current which he puts forth which sweeps you along in his passion.”