Absolut Vodka

Launching a Brand

EVB was called on by Absolut to assist in the launch Absolut SF and Absolut Miami – the latest in the brand’s city series of promotional flavors. To do so, the agency developed a series of online video and outdoor advertising campaigns. The SF was video was customized using the viewer Facebook data. Each campaign was incredibly successful and resulted in a complete sell out of the promotional flavors within the first couple months after launch.