Reap the Benefit(s) With the Brand's Best-Selling Cosmetics

This Bay Area brand was originally founded on a whim back in 1976 by twin sisters and former models Jean and Jane Ford. Starting out as a beauty boutique in San Francisco's Mission District, providing customers with basic, effective quick fixes to hide blemishes and doll up washed-out skin, benefit quickly grew into a cosmetic empire.

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Benefit Dandelion Brightening Finishing Powder

A floral flush to make the boys blush. Dust the apples of your cheeks with benefit's dandelion powder for a subtle, yet radiant burst of color that builds to your preference. Tip: Brush across eyelids for a delicate, sheer-finish eye shadow ideal for your office face.

Benefit Erase Paste Brightening Concealer

Available in three shades suitable for a range of skin tones, benefit's concealing paste hides blemishes while simultaneously highlighting your many skin perfections. Use the mini spatula or clean fingers to apply the concentrated cream over sleepy, under-the-eye circles or wrinkles.

Benefit Hello Flawless Oxygen Wow! Liquid Foundation

Makeup was meant to enhance natural beauty, and benefit's illuminating foundation does just that. Providing just enough coverage to conceal imperfections, a layer of this liquid formula complements your natural complexion.

Benefit Hoola Matte Bronzer

A beachy bronze is appropriate year-round, and we're loving benefit's mini sandbox for our face. Glide this award-winning powder onto the chin, cheeks, and hairline with the bristle brush for a faux tan, any time!

Benefit They're Real! Lengthening Mascara

Gone are the days of layering on multiple mascaras one by one. benefit's all-in-one formula elongates lashes and provides gorgeous volume. Use its magical wand to start working from the base to the tip, moving in a side-to-side motion, ensuring separate, lengthy lashes.

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Benefit Benetint Cheek & Lip Stain

Available in four versatile shades, benefit's signature cheeky stain is dual-purpose and should be applied to the apples of cheeks and pouty lips. What started off as a cosmetic staple for an exotic dancer back in the '70s has become one of the brand's most popular products, adorning lips and cheeks for ladies' night, daytime glam, and first, second, and third dates.