Goya Foods Launches Second Edition Of The MyPlate/ MiPlato Cookbook

Goya Foods, America’s largest Hispanic-owned food company, in collaboration with First Lady Michelle Obama’sLet’s Move initiative and the USDA, launches the second edition of the MyPlate/ MiPlato cookbook,Happy, Healthy Celebrations: Bright, Bold, Healthy Latin Recipes to Celebrate Every Occasion! This book is part of the national MyPlate campaign designed to help educate Americans on eating healthy. [A pdf copy of the cookbook is available for free at www.goya.com.]

Happy, Healthy Celebrations: Bright, Bold, Healthy Latin Recipes to Celebrate Every Occasion! is a free bilingual cookbook featuring 10 complete plates with 30 healthy recipes that celebrate the culinary traditions of the Latin culture from around the world. Each of the recipes incorporates all of the five basic food groups for a balanced diet including fruit, vegetable, grain, protein and dairy. The cookbook also includes nutritional information for every recipe, easy-to-follow cooking tips, and estimated costs for every affordable meal.

In January of 2012, Goya collaborated with the USDA and First Lady Michelle Obama to support and promote the MyPlate/MiPlato campaign among Hispanic and general market consumers. “We’ve always produced healthy products such as our Goya beans, rice, frozen vegetables and other household staples like olive oil and seasonings; all naturally good for you,” says Joe Perez, Senior Vice President of Goya Foods. “The MyPlate campaign has been a successful collaboration with the First Lady and has given us the opportunity to expand our product portfolio as well as provide the necessary tools and education to meet the health needs of our consumers.” Goya’s healthy product line has expanded to feature over 40 variations of low sodium and organic beans, organic rice, brown rice, quinoa, frozen vegetables, fruits, coconut water and diet beverages, as well as low sodium condiments.

In addition, Goya has produced and distributed over 400 million products marked with the MyPlate logo and created more than 250,000 copies of two editions of the MyPlate cookbook, brochures, posters and lesson plans that have been distributed to consumers, supermarkets, teachers, school programs, and events nationwide. In addition, Goya has reached millions by integrating healthy eating into its overall communications campaigns and will continue to focus on the health and wellbeing of their consumers for many more years to come.