Paid promotion is a crucial part of any holistic digital marketing strategy. By using the range of paid online promotion and advertising tools available, we can take more comprehensive control in presenting the best user experience throughout the funnel, delivering the right content, at the right time, to the right person. Here's how to get started!

Most of the time, we're building content that communicates: ideas, stories, news and guidance – you get the idea. But what about when content needs a little extra punch to grab your user's attention? Richard Baxter explains.

PPC and SEO go better together. By playing both sides of the coin, it's possible to make more connections and achieve greater success in your online marketing than with either alone. Join me in taking the leap beyond the SERPs in unifying your paid and organic marketing!

Working as an in-house SEO strategist for a small business forces me to get "scrappy" every day with tools and techniques. I'm constantly on the lookout for an opportunity that can help my company market to broader audiences for less money. Here's how to set up your Twitter Cards for free!

If you've so far neglected the advertising and marketing opportunities on Reddit, you're not alone. Reddit ads can be a tough nut to crack, but handled correctly it can become your secret weapon, and I'm here to show you how.

For the last three years I've constantly recommended Facebook ads. I recommend them to both B2C and B2B businesses. I recommend them to local theaters and comedians here in Charleston, SC. I recommend them to everyone who wants to grow awareness about anything they're doing. Here's why.

After analyzing a billion dollars of annualized AdWords spend, Larry Kim shares his top five SEO insights and strategies gained from pouring over all that paid search data, and outlines how you can use them to better understand trends in organic search.

It's the New Year and I can guarantee there will be a ton of new people at my gym this week ready to work on their resolutions (and generally getting in the way ). In SEO, some resolutions might include working on personal sites (I might have a few abandoned sites...) or writing more blog posts. Resolutions have never really worked for me though. So instead of giving you SEO resolutions for 2011, I'd like to inspire some exploration in the New Year when it comes to your search marketing campaigns.