Gap is encouraging shoppers to recycle their blues by gathering their old jeans and bringing them to a local Gap store where they can do some good and get a new pair of 1969 jeans at a special discount just in time for fall.
From October 6 through October 20, 2010, you can donate your jeans and receive a 30% discount on the new Gap 1969 blues. Facebook Fans get an additional 10% off.
“Some 450 million pairs of jeans are sold in the United States each year — 1.5 pairs for every man, woman, and child. The average woman has eight pairs in her closet.”
In “recycle one, get one new” tradition, the GAP is offering to take your old jeans and donate them to be made into denim insulation.
The donated denim was given “new life” by being converted into UltraTouch™ housing insulation, in partnership with Cotton Incorporated’s COTTON. FROM BLUE TO GREEN.® program.
The cotton fiber insulation is donated to Habitat for Humanity affiliates in communities that have been affected by natural disaster, such as the rebuilding effort after Hurricane Katrina struck New Orleans and the Gulf Coast region.
More than 1,000 Gap stores – including GapKids and babyGap – in the U.S., Canada and Puerto Rico are participating in the promotion.Tweet