Description

Much of the content marketing advice your read is designed for large businesses, but content marketing is different if you have a small team – especially if you’re a “team” of only one person! So if you’re responsible for content marketing in a business like this, then you’ve found the right course for you.

In this course you will:

Discover the benefits of content marketing for your business

Build your Content Marketing foundations

Learn how to plan, create and promote your content

Discover how to track your results

Here is what you learn about in this video course

Module 1 – What is content marketing?

Module 1 Introduction

What is content marketing?

What are the benefits of content marketing?

Educating vs selling

Do you need a big team?

Module 2 – Build your content marketing foundations

Module 2 introduction

Your goal

Your brand voice

Your audience

Your team

Your tools

Module 3 – Planning and creating your content

Module 3 introduction

Gathering information

Your sales funnel

Types of content

Your editorial calendar

Quick ways to create content

Content Design

Using content created by others

Module 4 – Content promotion

Module 4 introduction

Where should you put your content on your website?

Promoting on social media

Make contact with influencers

Email marketing

Guest posting

Paid advertising

Module 5 – Measuring your results

Module 5 introduction

Why measurement is so important

What should you measure?

Next steps

To make sure you get the best out of this course I worked with a native British speaker.