Visa Europe is a payments business, constantly working at the forefront of technology to introduce new, easier, and more secure payment options. We are a European membership organisation incorporated in the UK, partnering with Visa Inc., but operating as an entirely separate organisation.

We provide the brand, systems, services, and rules that help make electronic payments between millions of European consumers, businesses, and governments happen.

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The US shift to the EMV standard is making progress, according to MasterCard, which said that 80% of its consumer credit cards now contain chips. This marks an 88% increase in adoption since the October 1st 2015 shift deadline.

Whilst the payments industry likes nothing more than to go with the hype, it is always good to check in on the data and see how people are paying. Here we look at the latest data from two payment methods on polar ends of the payments spectrum: contactless and cash.

Like some sort of payments equivalent of a fighter who just keeps picking the wrong fights, Barclays is taking on Android Pay by releasing its own contactless payment for Android phones service in June. The bank tried and failed to take on Apple Pay last year. We're not exactly sure how it expects to do better this time round...

In a week when Sainsbury's finally revealed it will go contactless this year and when Eurovision said it will be cash-free and payment wearable full, it shouldn't come as a surprise that new data from Visa Europe confirms contactless payments' dominance in Europe.

In this guest post Marie-Louise Dalton, Marketing Director EMEA at Connexity, a tech-driven market research company, discusses the findings of the company's recent research about the preferred payments methods of younger shoppers.