With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues and many others. Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, and legendary Fender instruments such as the Telecaster® and Stratocaster® guitars and Precision® and Jazz® bass guitars are universally acclaimed as design classics…

Iconic Fender® instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors.

With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues and many others. Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, in the process making the company not only a revered music industry name, but also a cultural icon.

It is our vision to continue championing THE SPIRIT OF ROCK-N-ROLL® throughout the world, and our mission to exceed the expectations of music enthusiasts worldwide…

To take the American Vintage series forward, we needed to return to the source and go back in time. We zeroed in on a goldmine of unbelievable original vintage specimens, and we spared no detail in painstakingly dissecting and documenting each phenomenal original-era instrument. We made the journey. We did the work. We dived deep. Every detail was scrutinized, studied and honed.

After exhaustive research, we restored existing ’50s-era tooling to the glory of its prime. We created new tooling to craft parts even more authentically. Manufacturing processes were upgraded and refined. New pickups were voiced for each guitar and bass. And much more. Watch the videos and look at the images to see some examples of the journey we took in researching these vintage instruments to make our newest American Vintage models.