"When you buy red, you can be helping bring someone on the brink of death back to life."

Deborah Dugan, CEO of (RED).org, shared insights on how (RED) is able to marry a global aid foundation with corporations to create a community of giving. Ms. Dugan walks the audience through case studies of successful (RED) campaigns and discusses what its like to have U2's Bono for a boss all while addressing how social media has changed the way that corporations and Millenials engage in philanthropy.