Something is in the air in the major cities of Azeroth. Many guards and townsfolk spend their days giving and receiving gifts to other amorous citizens.

Take a deep breath. That smell? That’s the undiluted smell of love right there. Don’t mind the undertones of Fel intermingling with it. Light with a hint of armor oil and mana notes, maybe with just a hint of a chemical undertone (we’re mostly sure it won’t burn), it’s bound to lead to good things this holiday.

Just a Little Crush

The !Crushing the Crown questline has been updated and is available for all players levels 20-110 along with a new quest !Follow the Recipe which is available as a daily. It’s up to you to put a stop to the pernicious Crown Chemical Co. once more.

Heart Shaped Box (For Weeks!)

Hey! Wait! If you defeat the undead apothecaries (we’re looking at you Apothecary Hummel), there’s a Heart-Shaped Box in it for you. Now available to all players from levels 16-110, you may just find yourself grouped with other players of varying levels. If you can queue for Shadowfang Keep, you’ll be able to take on the Crown Chemical Co. On completion, you’ll receive level-appropriate loot and perhaps a chance at the infamous Big Love Rocket. (This year for sure!) Just join the queue within the Dungeon Finder each day during the event to try for yours.

Justify Your Love

There’s nothing that says love like killing monsters and digging through their entrails for Lovely Charms. Use them to create Lovely Charm Bracelets that you can give to a friend or perhaps your favorite faction leader to show you really care!

What are your Love is in the Air traditions? Is there something you plan to give to a special someone? Share with us in the comments below.

*Do not take on an empty stomach. May experience dizziness, nausea, random acts of kindness, feelings of euphoria, and the urge to sing show tunes. Do not operate heavy machinery or explosives or weapons or magic or handle very large rocks (or even small ones) while using. If the effect lasts longer than one hour, contact your local healer. Made from concentrate. May contain trace amounts of soy, nuts, troll sweat. Void where prohibited.