Patients have become more involved with their care. Therefore, healthcare systems and providers are under intense pressure to change the dynamics of their interactions with patients and prospective patients.

User Experience Design Services

(keep it simple)

An effective website, mobile application or, really, anything in everyday life, is not always judged on its visual appeal, but, instead, by its usability. Essentially, how the user experiences the core functionality of site or product at hand. For instance, a beautiful tea pot with both the spout and the handle on the same side maybe beautiful to look at, but it would be a pain to actually use. At Hileman Group, our approach to design starts with the end user's experience. To achieve this, we focus on a handful of research- and data-driven techniques to understand our users, followed by the detailing of key deliverables. These research methods and deliverables include:

Competitive Analysis

Our discovery process starts with the competitive analysis. When reviewing competitive or comparative websites or applications, we focus on what works, what doesn't, industry best practices and other observations in order to intelligently present how your website or application will be a cut above the rest.

User Personas

User Personas represent the end users in which we are trying to communicate to (e.g. Marketing Mark who likes long walks in the park and killer SEO). In order to deliver a cohesive approach, we develop and document all key personas associated with the project and refer to them often throughout the process.

Usability

Usability refers to how easy an interface is to use. We have learned that if a website or application isn't easy to use or is confusing, people simply won't use it. This testing allows us to gather key data on how end users actually engage with online digital assets. Tactics include heat and scroll mapping, user testing and more.

User Flow Mapping

All websites should have a good plan, an idea how you want visitors to use and navigate your site. User flow mapping gives you a clear picture of the navigational hierarchy of your website or mobile application. It allows the user to gather the full breath of the website in a quick glimpse to help ease their use of the end product.

Prototype Wireframing and Sitemapping

In order to document the structures and functionality of a website, annotated wireframes and sitemaps are created. These documents help define all aspects of a project build before bringing the visual aesthetic into the mix.

Information Architecture

Once the functionality and structures are defined, it is imperative to document the key information architecture and all business requirements needed for a successful implementation.