Why do we follow brands? What’s the point? They’re not our friends. We’re not going to make plans with them on a Friday night or invite them to our birthday parties (though some we would if we could). Why do …Más / More …

Celebrating Oreo’s now-famous twi-jacking (Or is it “twit-jacking?”) of the Super Bowl for the brand’s own milk-and-cookies purposes, the ad business erupted early this year with ecstatic chatter about so-called “brand newsrooms.” While the chatter focused in minute detail on …Más / More …

The cicadas are coming. Billions of buzzing (relatively harmless) insects will descend upon the eastern United States from Georgia to New England in the coming weeks. If you’re not familiar with them, cicadas are a unique species. For most of …Más / More …

Lately, everyone in advertising has become a “storyteller” specializing in “engaging content.” This isn’t true, of course. But I understand why everyone’s making the claim: Digital is the only part of advertising that’s growing rapidly; social media is the red-hot …Más / More …

My dearest Nutella, For decades your hazelnut spread has turned everyday consumers into product purists. From brownies and cookies to hot chocolate and crepes, Nutella has been the cornerstone of a delicious treat. As you’re aware, since 2007, Sara Rosso—arguably …Más / More …

This post originally appeared in our May ’13 issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Why would I care? Why would I share? These are two key questions that Droga5’s chief creative officer, …Más / More …

Pretend I’m someone who understands the basics of the Internet but has never used a social platform. Now let me ask you: What’s Facebook? What’s Twitter? What’s Instagram? Most answers, at least from the readers of this blog, would be …Más / More …