LOS ANGELES--(BUSINESS WIRE)--Appetize, the next-generation Point of Sale (POS) platform, announced
today that it has raised over $20 million in funding led by Los
Angeles-based private equity fund, Shamrock Capital Advisors. Tim
Leiweke and Irving Azoff’s Oak View Group participated in the round,
along with follow-on capital from several current investors. Shamrock
Partners Andy Howard and Alan Resnikoff join Appetize’s board and Tim
Leiweke joins as a board observer.

“Point of purchase as it relates to overall guest experience is a
pivotal area of focus for our industry and Appetize represents a
powerful force of innovation in the space,” added Tim Leiweke, OVG
Founder and CEO. “This is the future of our industry and Appetize is way
ahead of the game. Their platform creates impactful business
efficiencies for facility operators while also giving the fans an
elevated and far more convenient way of making purchases during their
favorite live events.”

Appetize will use the funds to expand its team of POS and payment
industry veterans to over 150 employees in Los Angeles, New York and
Atlanta by mid-2017. The company’s focus is multi-site enterprise
clients including entertainment venues, convention centers, business
dining and university campuses, theme parks, travel and leisure, among
others.

“We are thrilled to be announcing this infusion of capital from top tier
private equity firm and strategic partners, Shamrock Capital and Oak
View Group,” said Kevin Anderson, Co-Founder of Appetize. “Appetize has
already proven itself as a leader in the Sports and Entertainment
vertical and beyond with notable deployments at Live Nation, the world’s
largest foodservice companies, iconic venues like Madison Square Garden,
and over 400 additional venues. 2017 is going to be another exciting
year of exponential growth and innovation.”

“Appetize has deployed over 17,000 units and processed over $1 billion
in transaction in 2016 alone,” described Max Roper, Co-Founder and CEO
of Appetize. “We have built Appetize with the enterprise client and
scalability in mind, and now with this partnership of Shamrock Capital
and Oak View Group, Appetize is positioned extremely well for continued,
long-term success.”

“We see Appetize’s combination of explosive growth, differentiated
enterprise platform and market leadership as a strong indication of what
the future holds for the POS sector,” said Andy Howard, Partner of
Shamrock Capital. “We are thoroughly impressed with the entire Appetize
team as they have built the most robust POS platform for enterprise
businesses, enabling their clients to see an immediate ROI by giving
them real-time access to data and analytics to make game-day decisions.”

Headquartered in Playa Vista, CA, Appetize offers the most robust
product set in the POS world, combining dual-platform (Android and iOS)
fixed POS, self-serve kiosks, handheld POS, online and mobile ordering,
and a robust backend inventory and reporting management tool. The
Appetize platform enable a faster, easier to use interface, which has
revolutionized how POS is deployed and used and has increased revenues
significantly for clients as compared to legacy POS systems -- all while
providing 99.999% uptime in 2016.

Appetize, the Los Angeles-based Point of Sale company, is serving its
modern ordering and payment technology to over 400 enterprises today.
Appetize is a fast growing and disruptive technology company that is
steadily replacing legacy point of sale systems in the sports and
entertainment, education, and professional industries. Appetize
redefines the ordering and payment process through its POS, handheld,
kiosk, and inventory products for operators, as well as its mobile
ordering platform for fans. For more information, visit www.getappetize.com.

Oak View Group (OVG) is global advisory, development and investment
company for the sports and live entertainment industries. Based in Los
Angeles, OVG is helmed by its CEO Tim Leiweke and backed by Azoff MSG
Entertainment. OVG comprises of a sponsorship/partnership company called
Narrative, a venture fund/equity division and an Arena Alliance. The
Arena Alliance is designed to serve a select group of leading facilities
with access to unprecedented scale and resources through sponsorship
optimization, untapped revenue streams, insights and access to premier
sports and live entertainment content. For more information, visit www.oakviewgroup.com.