Archives for January 2016

The leader in backup and data protection solutions for the IT channel named runner-up in direct campaign category for its marketing campaign featuring the Atari gaming console

CHELMSFORD, MA – January 29, 2016– Intronis, the MSP unit of Barracuda and leading provider of backup and data protection solutions for the IT channel, today announced that its direct marketing campaign featuring the Atari gaming console was recognized by Ad Age in the direct campaign category in the 2016 B-to-B Best Awards.

Presented by Ad Age, the leading global source of news and intelligence for the marketing and media community, the B-to-B Best Awards celebrate the most innovative and creative work produced by B-to-B marketers and their agencies across the full spectrum of media, from print and online to outdoor and experiential. Campaigns were judged by Ad Age editors on their creative merits. For the full list of winners, visit adage.com/btobbest2016.

“We are proud to be recognized by Ad Age for the success we achieved through our direct marketing campaign that features the Atari gaming console,” said Richard Delahaye, Director of Marketing, Intronis, the MSP unit of Barracuda. “The people we wanted to reach with this campaign are busy IT business owners who are constantly being bombarded with emails, phone calls, and other marketing efforts. We knew that to get their attention we needed to make a big splash. So, we dug deep to find something that would connect on an emotional level and make us stand out from the competition.”

Launched in March 2014, the Intronis direct marketing campaign leverages the nostalgic appeal of the ‘retro-cool’ Atari game consoles to build awareness around Intronis business data protection solutions among IT solution providers across North America. The campaign began with 50 Atari units, and since that time, Intronis has delivered more than 1,500 Atari units, with an outstanding return on the campaign.

“Creating an emotional response is hard to do in B-to-B, but that’s what you have to do to deliver extraordinary results. We feel this direct marketing campaign has been such a great success because it reminds our recipients of why they fell in love with technology in the first place,” continued Delahaye.

“What we’re seeing more and more is advertising that not only stands out as great B-to-B work, but as great work plain and simple,” said Ad Age Editor Ken Wheaton. “The successful advertisers in the space know that behind the second B in B-to-B, there is still a person making decisions and they have to connect with that person in order to close the deal—whether it’s via print, video, digital, or even non-traditional activations.”

About Intronis
As the MSP unit of Barracuda, Intronis provides data protection solutions for small businesses, delivered exclusively through the IT channel. The Intronis ECHOplatform securely protects physical and virtual data with native support for physical imaging, VMware, Hyper-V, Exchange, and SQL, all through a re-brandable central management console that integrates with major RMM and PSA tools. With Intronis’ fixed-fee storage pricing per SMB account, IT service providers are able to streamline their pricing strategy and simplify their account management. Intronis was acquired in October 2015 by Barracuda. Learn more at www.intronis.com.

About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ongoing coverage of strategic topics like CMO strategy and data-driven marketing is complemented by breaking news on digital, social media, and more. The 85-year-old media group also produces original rankings including the 100 Leading National Advertisers, 100 Leading Media Companies, and Agency A-List.

Recognized for its robust channel program and product reliability, Intronis earns top spot in Business Continuity/BDR category

CHELMSFORD, MA – January 22, 2016– Intronis, the MSP unit of Barracuda and leading provider of backup and data protection solutions for the IT channel, today announced it was named a 2016 Best Channel Vendor in the Business Continuity/BDR category by Business Solutions Magazine (BSM). The win marks the second time the publication has recognized Intronis for its continued excellence in partner enablement, technology innovation, and market leadership.

“Being named one of the Best Channel Vendors is a fantastic way to close out 2015 and kick off the New Year,” said Rick Faulk, vice president and general manager of Intronis, the MSP Business of Barracuda. “It is a tremendous honor to be recognized by our channel partners, we thank them for their continued partnership and votes of confidence. Intronis had a record 2015, and our team is committed to making 2016 the best year ever for our channel partners.”

In 2015, Intronis added new features and functionality to its Intronis ECHOplatform, including a crisp new dashboard, a responsive and intuitive user interface, and an expanded set of business reporting tools. Intronis also enhanced its offering of Intronis Essentials, an online resource hub designed to enable Partners to effectively market, sell, and support Intronis solutions. With these enhancements, and an established track record for product reliability and service excellence, Intronis continues to transform the Partner experience.

“BSM’s Best Channel Vendor Awards are designed to provide IT solution providers with insight into the vendor partners that are viewed by their peers as the best-of-the-best,” said Mike Monocello, Editor-in-Chief for Business Solutions magazine. “The companies that earn the title of ‘Best Channel Vendor’ are among the most respected in the industry, and we congratulate Intronis on its win and for earning high marks for its channel program and product reliability.”

The BSM Best Channel Vendor Survey was conducted online with the assistance of Penn State University and captured the feedback of more than 2,700 active BSM subscribers. Participants rate vendors on seven categories including service/support, channel friendliness, product features, product reliability, channel program, product innovation, and margins. Intronis earned top marks across all categories, scoring the highest in channel program and product reliability.

The entire list of 2016 Best Channel Vendors is included in a special report within BSM’s January 2016 edition and online here.

About Intronis
As the MSP unit of Barracuda, Intronis provides data protection solutions for small businesses, delivered exclusively through the IT channel. The Intronis ECHOplatform securely protects physical and virtual data with native support for physical imaging, VMware, Hyper-V, Exchange, and SQL, all through a re-brandable central management console that integrates with major RMM and PSA tools. With Intronis’ fixed-fee storage pricing per SMB account, IT service providers are able to streamline their pricing strategy and simplify their account management. Intronis was acquired in October 2015 by Barracuda (NYSE: CUDA). Learn more at www.intronis.com.

Forward-Looking Statements
This press release contains forward-looking statements, including statements regarding the potential benefits, pricing and performance of the ECHOplatform solution. You should not place undue reliance on these forward-looking statements because they involve known and unknown risks, uncertainties and other factors that are, in some cases, beyond the Company’s control and that could cause the Company’s results to differ materially from those expressed or implied by such forward-looking statements. Factors that could materially affect the Company’s business and financial results include, but are not limited to customer response to the Company’s products, as well as those factors set forth in the Company’s filings with the Securities and Exchange Commission. The Company expressly disclaims any intent or obligation to update the forward-looking information to reflect events that occur or circumstances that exist after the date of this press release.