But should popcorn be sweet, salty or something else? After successfully launching limited edition flavours late last year, Empire now wants the public to nominate their top popcorn suggestions – the more outrageous the better.

You can make suggestions via the Facebook page (empirecinemas.co.uk/popcorn) and the top five will be pitted against each other in a public vote, with the winner going on sale and the creator getting a year’s supply of cinema tickets and popcorn galore.