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BrandMag: Strategy and on-page SEO

On-page SEO is the practice of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines. The Google Panda update increased the necessity for unique and well-written content and we believe this also needs to be supported by well-chosen keywords and the correct page tag structure.

Keyword Research:

Before deciding to spend money on Ad-words and other forms of online advertising – or even a website – it is important to identify the keywords that are going to be associated with your business online. Although this will require some due diligence and knowledge of your industry, identifying keywords should cost you nothing other than your time. When looking to establish a set of 5-7 suitable keywords for your business, you can use the free tools of Google suggestions, Google Keyword Planner, related searches and auto-complete to help find additional keywords that you might not have previously considered. This will also help you identify the transactional wording consumers are using to search for products / services within your industry.

Page Tags:

Learning how to talk to Google through page tag structure will help you get to the top of Google searches. Problems with website tag structures are some of the most common SEO issues that small- medium sized businesses encounter with their websites. The good news here is that it often only takes a few important changes to the backend tags of your visible content here and there to boost the overall ranking of your website.

The title tag is the boldest, most obvious element in a search result and therefore a major part in the decision-making process of whether a potential visitor will click through to your website or not. The purpose of the given web page should be directly stated in all of the following areas:

•Title tag

•URL

•Content of text on page

•Image alt text

We recommend putting your most important keywords at the beginning of your title tags and ensuring that page text and visual content tags match those in the title.

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