If you don’t know that Kevin Smith has a tendency to get a little geeky with his pop-culture pursuits, then I can only presume that the sentence you’re reading at this very moment is the first time you’ve ever heard of Kevin Smith. Seriously, the man’s all about geek culture, and he’s not afraid to liberally pepper the dialogue of his films with comic book and sci-fi references…and by “liberally pepper,” I mean that, as often as not, you’re knee deep in the stuff. As such, it really shouldn’t surprise anyone that his latest endeavor finds him serving as the executive producer of a new AMC reality series – their first in the genre – called…

The series takes place in Jay and Silent Bob’s Secret Stash, the comic shop Smith owns in Red Bank, NJ, and revolves around the guys who work there – Walt Flanagan, Bryan Johnson, Michael Zapcic, and Ming Chen – as they go through their daily routine, much of which…at least for the purposes of the series, anyway…will involve the people who bring items into the store in hopes of selling them.

Yes, that’s right, go ahead and figure on every review of “Comic Book Men” featuring some reference to the series being like “Pawn Stars,” except geekier. This is in no way an inaccurate comparison. In fact, to hear Smith tell it, his pitch for the series actually involved the words, “Let’s do ‘Pawn Stars’ in a comic book store.” But, look, I’m just gonna tell you outright: that sentence alone would’ve been enough to get me to sign up for a season pass on TiVo, and having now actually watched a rough cut of the first episode, I see no reason to backpedal on that theory. Not only do we see some pretty cool shit coming into the store – like, say, a still-boxed Six Million Dollar Man figure with bionic “scope” eye – but there’s a lot of incredibly geeky conversation, too, like the guys’ deepest superhero crushes. (For the record, mine was always Tigra. Just sayin’.)

By the way, speaking of Smith, you probably noticed that I didn’t mention his name as one of the guys who works at the Secret Stash. This, of course, is because he’s got better things (relatively speaking) to do with his time. Don’t worry, though: he’s still in every episode, since the goings-on in the store end up being discussed on the group’s podcast, of which Smith is a part, and the recording sessions have been filmed and are spliced into the proceedings.