Have you ever gone to the grocery store on an empty stomach, or perhaps when you’re tired? Did you wander aimlessly around the aisles, throwing all kinds of food in your cart that looked good at the moment? You might have started in the pretty, fresh aisle, but ended up in the guts of the store, looking at all kinds …

It’s the end of November. For some of us, this means a change in seasons when the leaves turn color and fall off, and the air turns brisk. Things begin to change. We wear additional layers of clothing to accommodate the ever-changing temps, and we hope that the cold and ice stay away for as long as possible…all Winter if you ask …

If you are more of a video person, there is a video version below from the live – streaming app that I use called Periscope.
You already know that you have to turn on the lights in your office.
You have to turn on your laptop.
You have to wake up the copier.
You have to pay your bills.
…and dozens of other duties that …

I just finished reading the latest blog post by Ann Handley, bestselling author and MarketingProfs Chief Content Officer, titled Content Marketing Grows Up: My Prediction for 2016. You should read it…when you’re finished here, of course. Seriously, you should always read what Ann writes.
Ann likened content marketing’s journey in 2015 to someone who has been on a year-long bender. She described what …

Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms.
Recently, news out of AdAge tells us that:
“The ever-gestating business of online video just took a very big step into …

Do you know anyone like this?
They question the need for marketing because they know their clients come from referrals. Their clients tell them regularly that they asked several of their colleagues who they recommend in their practice area, and their name was given to them.
Maybe that someone is you?
I Don’t Blame You
Knowing business comes from referrals, you wonder if all …

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.
You have a choice…either listen to this post in the podcast player below, read it below that, or both!

My short answer? Why would you not?
The news this week about Facebook adding a new feature called Instant Articles, where major …

There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation, and distribution, is part of carefully thought out marketing and business development strategy. You need to take the time to decide who all of your target audiences are, including all of the people, positions and roles within each targeted client organization, or you will …

I was reading an article on Inbound Marketing Myths by Michael Reynolds on Hubspot this morning that made me realize that some terms marketers use these days might be a little confusing. One of these terms is Inbound Marketing. We’re going to spend a few minutes on it today because I think it is important.
Michael simply defines Inbound Marketing like this:
“Inbound marketing …

I’m over on Inbound.org, watching a digital conversation called Ask Me Anything! with guest Amber Naslund. She is a Marketing, Community and Social Exec, and author of The NOW Revolution.
Something she just said applies to every industry or profession, and bears a bit of discussion here on the Myrland Marketing Minutes blog.
If you are trying to figure out how to position your …

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