Articles by: John Golden

There is so much being tweeted, blogged and shared about social selling right now that I have great sympathy for those organizations who are tying to figure out how, when and if they should make the transition. Like any approach to selling it is never “one-size fits all” and those of us who contribute to the debate on social selling are doing a disservice if we create the impression that you simply have to start getting connected, sharing information and engaging in conversations and it will all flow from there. If that impression is propagated then there is an inherent danger that social selling becomes synonymous with social SPAM. Read more ›