Creativity Rules: Get Ideas Out of Your Head and into the World

Note: This is an updated, softcover edition of Insight Out: Readers will learn how to work through the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation, to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you can create something much complex, interesting, and powerful.

What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World (2009)

These pages are filled with fascinating examples, from the classroom to the boardroom, of individuals defying expectations, challenging assumptions, and achieving amazing success. Seelig throws out the old rules and provides a new model for reaching our highest potential. We discover how to have a healthy disregard for the impossible, how to recover from failure, and how most problems are remarkable opportunities in disguise.

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inGenius: A Crash Course on Creativity (2012)

Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. Contrary to common belief, these skills are not a gift some of us are born with - they are skills that all of us can learn. In inGenius, Dr.Tina Seelig expertly demystifies creativity, offering a set of tools and guidelines that anyone can use.​

Insight Out: Get Ideas Out of Your Head and Into the World (2015)

Note: This is the hard cover edition of Creativity Rules.Tina Seelig has continually explored what we can each do to unleash our entrepreneurial spirit. In Insight Out, she offers us the tools to make our ideas a reality. She clearly defines the concepts of imagination, creativity, innovation, and entrepreneurism, showing how they affect each other and how we can unlock the pathway from imagination to implementation, where our ideas then gain the power to inspire the imaginations of others.

Testimonials

​Fortune Magazine“inGenius is a fascinating blueprint for any company that’s serious about creating an environment where new ideas can thrive, and many of Seelig’s students doubtless go on to do precisely that.”

Guy Kawasaki, author of Enchantment and former chief evangelist of Apple"Tina has shattered the misconception that you can’t increase creativity. In this book, she presents breakthrough ideas on how to understand and boost your ability to innovate.”

David Kelley, Founder IDEO“Few people have done as much to champion innovative thinking as Tina Seelig. The principles in her book will surely spark new ideas. It is a must-read for the next generation of entrepreneurs and seasoned veterans alike.”

Robert Sutton, Stanford University Professor and author​The No-Asshole Rule“Tina Seelig is one of the most creative and inspiring teachers at Stanford. Her book ought to be required reading. I wish I had read it when I was 20... and again at 50.”

Geoffrey Moore, Author, Crossing the Chasm, Dealing with Darwin“Tina is the most inspirational creativity voice I know. Her book is much better than a whack on the side of your head. It’s a whack on the side of your soul!”

Tom Kelley, author of The Art of InnovationTina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way.

Steve Blank, entreprenuer and author of The Startup Owners Manual“Who said creativity can’t be taught? It can, and Tina Seelig has done it! She has created a new model, the Innovation Engine, that will change the way you think.”

Tim O’Reilly, founder and CEO of O’Reilly MediaThe Silicon Valley entrepreneurship story has taken an outsized place in our understanding of innovation. Tina Seelig explains how the skills of creativity, invention, and entrepreneurship can be pursued in every walk of life, and even better, how they can be taught.”

Liz Wiseman, author of Multipliers“Tina Seelig draws from the halls of Stanford to the walls of start-ups to distill the secrets of successful entrepreneurs. Whether you are an aspiring entrepreneur or an established professional, Insight Out will be your essential guide for converting your ideas into impact.

Adam Grant, Author of Give and Take, and Originals Insight Out elegantly illustrates how to move from imagination to innovation, and inspiration to implementation.”

Olivia Fox Cabane, Author of The Charisma Myth“This book will make you smarter, more creative, more original and more innovative. It’s valuable both for individuals who want to turbo-charge their own performance, as well as companies and the leaders within these companies: anyone who is looking for more innovation MUST read this book!”

Justin Rosenstein, Founder of AsanaMany of the current generation of leaders in Silicon Valley were once students that she personally mentored. With Insight Out, Tina uses her characteristic analytic insight to unpack creativity and innovation, helping dispel the myth that these are magical powers available only to a lucky few.”