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New York Times Features TopFloorStudio CEO Ty Hallock

In an article discussing the need for workers to constantly adapt and train themselves to stay relevant, the New York Times features Ty Hallock, TopFloorStudio's CEO. Taking a look at the ways in which Hallock works to ensure constant learning and adaptation for himself, colleagues, and clients, the article spotlights TopFloorUniversity: a program where experts come in to present and teach current, pertinent areas in technology.

"Over the last decade, Ty Hallock has steered his business from Web site creation to social media to mobile apps. In three more years, he expects to be back at the drawing board again."

The Citizen Times' Jason Sanford recognizes the launch of Spark Tech Talk, a new technology podcast and business venture of TopFloorStudio CEO Ty Hallock.

"A group of local entrepreneurs has launched a new podcasts series spotlighting high-profile innovators, and their first interview is a doozy: a chat with Apple Inc. co-founder Steve Wozniak. Spark Tech Talk is the brainchild of Ty Hallock of Web design firm TopFloorStudio, who teamed up with Jessica Stouder, A.L. Neill of OX + CO, and Gary Charles of G Social Media."

Jess McCuan from Verve writes about Sarah Mettler Cecil and her iPhone and iPad Apps that were designed and developed by TopFloorStudio

"After a few phone calls, she hired an Asheville firm for the project, Top Floor Studio. All that talk about people designing their own iPhone apps in a jiffy? Turns out it’s not that simple. Mettler employed six Top Floor studio employees for six months to make her app, which lets iPhone and iPad users pick the shape, style and color for every part of a shoe, from heel to toe."

In a recent news article, Asheville Citizen-Times mentions Ty Hallock, CEO of TopFloorStudio, in relation to the TEDx event in Asheville:

"...Adrienne Crowther, an Asheville artist, had mentioned the idea to Ty Hallock, the owner of a local Web design company, and it spread from there.

Using his social media connections, Hallock spread the word about the possibility of creating an Asheville version of TED, which is known for putting people on stage for powerful talks about technology, entertainment and design topics."

In its Asheville area business briefs, Asheville Citizen-Times acknowledged TopFloorStudio and Scullytown for the newly designed Asheville Chamber site:

"The new Asheville Area Chamber of Commerce website, www.ashevillechamber.org, has launched with a complete redesign and a new look. Major improvements include a more local focus, improved site navigation and updated content.The chamber employed two local firms to head up the redesign effort: Scullytown, which worked on the creative vision, and TopFloor Studio, which worked the development angle. Local photographers were asked to contribute photos of the area."

Local community spruces up website design to reflect upscale, outdoorsy lifestyle

Biltmore Lake, a community of Biltmore Farms, partnered with TopFloorStudio for a new website design and development on the Drupal content management system. The design is a part of the community's new marketing efforts. Biltmore Lake is located west of Asheville near Candler.

TopFloorStudio launched Shoe Designer, a new mobile app developed and designed for Asheville's Sarah Cecil. Fashion fans can design their own shoe with the app's library of heels, insteps, colors and textures. The free app is available for iPhone, iPod touch and iPad with future add-on packs for purchase.