The Delicious New Fast Food That Needs To Be Seen

Food & Wine

Posted on September 20, 2016
by Amy Taeuber

A Perth man has attempted to solve the ultimate fast food conundrum, of when you can't decide which takeaway you want. He's joined two favourites together to produce a cross between a hamburger and a hotdog, cleverly dubbed the 'Hamdog.'

Mark Murray first conceived the idea in 2004 and last year pitched the concept to Channel 10's Shark Tank. His idea was rejected after the panel ruled it would be impossible to patent. Well, he's successfully done just that and proven the panel wrong.

“Everyone told me it wasn’t possible, because you’d need a patent lawyer and it would cost millions of dollars,” Mark told news.com.au.

Inside the Hamdog is a Bunbury beef patty halved, with a Hunsa frankfurt inserted in the middle. The meaty deliciousness in then topped with lettuce, tomato, cheese pickles and three different sauces. All that for $8.

What makes it even more special is the bun is created in a Perth Bakery by made-to-order moulds by hand.

“At the moment there is a fair bit of labour involved in making the buns because they’re made by people, not machines. We’re still developing a way to semi automate production” Mark said.

Sadly at this stage the Hamdog is only being sold in Perth at local markets, shows and races, but there are plans to extend the business. Mark is currently inviting prospective business partners to sign up, charging $10,000 to become a 'reseller.'

“We launched our marquee two months ago and we had people come from everywhere just to experience the Hamdog. At one stage the crew were knocking out about one every 15 seconds. It was amazing,” he said.

And fear not gluten free, vegan and vegetarian lovers of fast food, there are plans to start producing Hamdog's for everyone.

“Once the product is out there and that process is sorted, we’ll start experimenting,” Mark said.