User Interface Strategy & Design

Improve customer retention by building a website focused on providing an excellent user experience.

Whenever a customer interacts with any part of an IT system there is an opportunity to provide a great user experience (UX) and the risk of providing a poor one. Users experience an IT system in many ways – through interacting with an interface, interacting emotionally and through the design and graphics of the system. The process of User Experience Design focuses on improving the loyalty and satisfaction of customers by increasing he usability of a product.
By applying and following lean UX principles our team are able to focus on solving user’s problems, engaging in collaborative design and measuring KPI’s so that our solutions provide a user experience that is memorable for all the right reasons.

New Media Guru can help you outperform your competition:

A fantastic interface that works as well as it looks will not only help retain old customers but will also convert new ones. Existing customers will become your advertisers as they spread your brand by word of mouth.

We’ve perfected our design process, we’ll start by gathering data about your company and your customers and then by taking your vision with our technical knowledge create a smart user interface that will keep your customers coming back for more.

We can help you deliver content and interact with customers in the ways that best meet your strategic objectives.

We’ll make it easy for your customers, creating an easy-to-use navigation system that will help them find the information they want quickly and easily.

Here are a few of the solutions we can provide

Many eCommerce solutions look great but fail to deliver a great user experience. New Media Guru have experience producing online shopping solutions that are easy and fun to use for consumers, leading to an increase in your profits.

When a customer visits your website they want to find the information they desire quickly and easily. We provide solutions with a clear focus on usability, visual design and information architecture to deliver a high quality interactive experience for your customers.

Through techniques such as prototyping and wireframing we can significantly improve the user experience. Once your site has launched a A/B split testing, user feedback and analyzing visitor statistics allows us to continue to improve your visitors’s experience.

Our team can engage with you on both the application and the theme developed for it – allowing you to offer an incredible user experience.

How does the design process work?

Project initiation:
We’ll start by dedicating a team to your project and giving you your own Account and Project manager.

Requirements documentation:
You’ll be given a series of questions which will help our designers understand your requirements.

Constant communication:
You can call us and our team at anytime to share any ideas or voice any questions. We are contactable by Phone, Skype or VOIP.

Concept creation:
Once we’ve got a clear idea what you’re aiming for our designers will work on producing a concept design for you to approve.

Feedback on design:
You can send in feedback on your design with our simple feedback tool – all you do is pin your feedback straight to the design. Once we’ve received your feedback we’ll get to work creating a finalized product taking into account all of your comments and ideas.

This time-tested design method ensures that every theme we make for a client exceeds their expectations.

Contact our team today to being your journey into the cloud

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About NMG

NMG is an innovative full service offshore IT company which acts as a one-stop-shop for clients with web, mobile, ecommerce and cloud services. We are servicing a broad range of blue chip international companies, small medium businesses and scaling up production capabilities of the digital and web agencies based in the US and UK.