Water Based Mascara Drugstore: Why Are They on the Rise?

We do a significant amount of research to find the best kind of makeup products that make a fit for our skin type. In fact, we even dedicate a good amount of time reading about the ingredients of a shampoo, soap, or any skin-care products. Mascara is one of the most widely used products. But people generally don’t pay much attention to what kind of mascara they buy or they would want to buy. It is as simple as hitting the store and asking for a mascara by a good brand. There are basically two kinds of mascaras- water based and oil based. You can find the best of oil-based mascara and water based mascara drugstore would sell. However, you need to know what water based mascaras exactly are and why they are good for you.

Why weren’t they popular in the past?

As people weren’t really quite aware of the kinds of mascara that were available in the market, they couldn’t distinguish much between water based and oil based mascara. As a waterproof mascara or oil based mascara would last really long, people reflexively chose what would last long. This is why oil-based mascara has had way more sales than water-based mascara.

What’s making them popular?

Long lashes are quite in trend today. They have always looked beautiful, but people care a lot more than ever now. While waterproof mascara would make the eyes pop out instantly and give that dramatic look, people would witness weak lashes that would fall off prematurely. This is when people’s focus shifted to the fact that waterproof mascaras make the lashes weak.
Ideally speaking, waterproof mascaras were made to make the makeup on the lashes water-resistant in case the lashes would be exposed to water. It is not crafted for everyday use. But for their long-lasting nature, waterproof mascaras became people’s guilty pleasure.
As people care a lot more for their lashes now, more and more people are researching quite extensively about mascaras. And the fact has been set straight- water based mascaras are the safest option if you want to be kind to your lashes. This is how people have started buying and using water based mascaras on a daily basis and waterproof ones on an occasional basis.

Water based eyeliner for eyelash extensions

Half a decade back when people used fake lashes, the kind of mascara they would use didn’t matter much. However, today people prefer getting safe eyelash extensions rather than gluing fake lashes to their eyelids every single day. While eyelash extensions save a lot of your time and last really long, they need to be taken proper care of. If you have eyelash extensions, you should not be using oil based mascara at any cost. Oil based mascaras make the extensions weak because of which they fall off sooner. This is why water based mascara drugstore is the best to use for eyelash extensions. They pose no threat to your investment in eyelash extensions.

Benefits of using water based mascaras

The first and the most significant benefit of using water based mascara is that it does not weaken your eyelashes. Water based mascara feels really light on the lashes. And after a long and tiring day, you can easily remove water based mascara off of your lashes. Waterproof mascaras stick so strongly to the lashes that it becomes a tough task removing them. Water based mascara does not cause clumping. Most of the water based mascaras work well for people who have any kind of allergy or irritation.

Best water based mascara drugstore

#1 Maybelline Great Lash

Maybelline is currently the best drugstore cosmetic brand that sells safe cosmetic products. If you want a natural look and not much of a doll-eyed look, the best water based mascara drugstore version would be this one. It does not contain wax and is good for anyone who has sensitive eyes. It is reasonable as well, costing just 4 dollars.

Priced at 4.29 dollars, you can find this mascara on Amazon.

#2 Benefit BADgal Lash

Water based mascaras mostly fail to create volume and rather give a natural look. But, with a fat mascara wand, this one adds amazing volume to your lashes. Based on the number of times you coat your lashes with this mascara, you can achieve a natural look, dramatic look, and everything in between. For what it offers, this one costs 19 dollars.

Priced at 16.95 dollars, you can find this mascara on Amazon.

#3 Clinique Naturally glossy Mascara Jet Black

Just as the name spills the beans, this water based mascara gives a glossy finish to your eye-lashes. The best thing about this mascara is that it doesn’t create clumping or flaking- two major problems associated with mascaras in general. This one costs 18 dollars.

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