John Saddington has launched a Instagram rival, iPhone app and wordPress plugin called Pressgram with the help of a Kickstarter campaign. The free app gives users the ability to snap photos, add filters and effects, and then share your photos with your social network and follow your friends.

Pressgram mimics almost all Instagram in functionality, but the main difference is that it includes support to WordPress powered site (WordPress.com and self-hosted WordPress.org). You can download the app here. Oh, and if you’re an WordPress user — WordPress plugin for Pressgram page.

“It started with what we call scratching your own itch. I was unable to do this with any other application that was available, and like many developers, I decided I’m going to see if I can build this myself,” John Saddington said.

Besides the functional features there are three top-line considerations:

– A Promise: Your content is yours to do with as you wish and we won’t violate any trust that we share. – Economics: You get to control any and all commercialization of your content and work, how it always should have been. – Value: Our technology creates value for you and your growing community, brand, and business. Simple as that.

Have you had a chance to try out Pressgram? Let us know what you think about it in the comments.

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Dr. Amarendra Bhushan Dhiraj is the CEO and editorial director at CEOWORLD magazine, the leading global business magazine written strictly for CEOs, CFOs, top managers, company directors, investors, senior executives, business leaders, and high net worth individuals.