This time each year, SEO experts give their predictions for what is the next big thing in SEO. Yet in reality, no one knows what this will be. So, in this guide to a strong SEO strategy I’ll focus on what is working now so you can prepare to dominate Google next year. In this […]

SEO copywriting is a critical part of a strong SEO strategy. Along with a combination of other tactics, it can make your website stand out and rank higher in search engines. In this article you’ll: ● What is SEO copywriting? ● Why online businesses should invest in SEO copywriting ● The results SEO copywriting can bring “The […]

Do you know the difference between SEO & SEM marketing? SEO-SEM Marketing. Is there even a difference between the two? SEO is short for search engine optimisation whilst SEM is search engine marketing. With both terms prevalent in digital and online marketing, it can be a confusing concept for those starting out in these channels. […]

Whether you’re a bricks and mortar business or an online retailer selling locally, appearing in Google’s local SEO 3 pack is a must. If you haven’t one already it’s time to adopt a local SEO strategy. What is the Google Local SEO 3 Pack? What has changed? How does it impact your local business? 6 […]

So you’ve set your online goals and decided on a digital marketing strategy. What next? Well the next step is to decide which online marketing strategy channels you’ll need to use. But which ones are better for gaining brand awareness for your business? The first thing to note is that not all online marketing strategy […]