"This week marked the real launch of the new Microsoft.com home page. And as someone who has been involved on and off with the project from the moment it was conceived, I thought I'd tell you the story, albeit extensively abridged, behind the new Microsoft.com. Grab a seat." I love the new Microsoft site. It looks very clean and focused.

Apple and Microsoft are very different companies. Apple is totally consumer oriented, while Microsoft has consumers and business and developers to deal with. (Apple has developers to deal with too, but their website fails badly in that regard, for it's a pain in the rear to get to developer.apple.com from apple.com's main site.)

So of course Apple's gonna put a big iPhone5 front and center. Microsoft has other sites for its consumer products like Xbox.com. They don't dedicate their main site to be a 99% consumer target site, nor should they.