SAP Hybris Knowledge Capsule: High Technology: Leveraging the Power of the Customer

Know, Help and Serve your Customer.

People today are permanently connected 24/7/365 through their smart mobile devices, and this impacts more than just communication styles. It has changed attitudes towards some of the most fundamental components of commerce. For example, many consumers and corporate customers prefer to pay for the usage of a product rather than owning it outright. Similarly, they look to online connections to receive upgrades and maintenance. Service must now be instant and consistent, and available on any channel they choose to use, from online to in-person.