Matt Edwards is a creative director currently working at Johannes Leonardo in New York. Previously he was working at Y&R Prague. He has worked in the creative industry for the past 15 years in various fields ranging from design and publishing to digital content creation and advertising.

The South African born creative’s portfolio features work for clients such as Adidas, TripAdvisor, Biolit, Harley Davidson, MTN, Betadine, Wimpy and NYCFC.

Most recently he has focused his efforts on the Adidas Originals business as creative director where he currently oversees all global creative communication work across the brand.

His work has been awarded at the highest level at Cannes, Clio, D&AD, One Show, NY Festivals, LIAs, Golden Drum, Eurobest, Young Guns, ADC Czech Republic, Ciclope Festival and Loeries South Africa. Most recently winning the Grand Prix for Music Entertainment at the 2017 Cannes Lions Festival (5 lions in total) and 7 Clios at this years awards for the Original is never Finished Campaign for adidas.