Ticket sales could push ‘Star Wars’ to records

LOS ANGELES — Riding galaxy-sized expectations, the new “Star Wars” movie is already setting records for pre-opening ticket sales, with still a month to go. But does that mean the movie’s destined to be the biggest of all time?

Though several signs point in that direction, the outcome isn’t guaranteed.

The movie is on track to have the biggest December opening ever, topping “The Hobbit: An Unexpected Journey,” which took in $85 million in the U.S. and Canada on its opening weekend in December 2012.

Ticket seller Fandango says advance ticket sales for “Star Wars: Episode VII – The Force Awakens” has already topped every other movie, though it didn’t provide figures. Imax says it has sold $18 million domestically, double the previous record. Imax receipts account for a third of pre-release sales for this movie, putting the domestic total at more than $50 million.

Whether it bests the biggest grosser of all time – “Avatar,” with $2.8 billion worldwide – depends on word of mouth and whether fans love it enough to watch it multiple times through the new year.

“Star Wars” will have the advantage of having weak competition for months. Marvel’s “Deadpool” doesn’t come out until mid-February, while Warner Bros.’ “Batman v Superman: Dawn of Justice” isn’t out until late March.

“I think it’s going to own January,” said Erik Davis, managing editor of Fandango, one of the nation’s largest online ticket retailers. “I know one guy who has nine tickets to see it in the first week alone. That’s what we’re talking about.”

Here at MaineToday Media we value our readers and are committed to growing our community by encouraging you to add to the discussion.

To ensure conscientious dialogue we have implemented a strict no-bullying policy. To participate, you must follow our Terms of Use. Click here to flag and report a comment that violates our terms of use.