This deal adds content for MS, and lets Paramount at a demographic they're …

Microsoft seems to be getting more aggresive about using the Xbox Marketplace for more than just game downloads. They've inked a deal with Paramount studios that allows them to offer content such as trailers, theme packs, and new graphics. They'll also use stars from the featured movies in events where users can play against a celebrity.

While the idea of playing Ghost Recon against Philip Seymour Hoffman makes me feel more intelligent by simply thinking about it, this is going to pay off big for both sides. You get hype for movies, and new content for the user to download. I'm an internet/game/DVD type of guy, so unless I look for the content I rarely even see movie trailers. I can't be the only one in that boat, and this is just another way for advertisers to reach a very juicy demographic.

Right now you can already download trailers for X-men 3, Mission Impossible 3, and possible more movies that will end trilogies. Does anyone think we're not far off from a hard drive upgrade and full length downloadable movies?