Zeller launching community calendar program

Tracy Zeller Jewelry at 111 S. Red Bank Road on Evansville's West Side, announced Friday the company will start providing a free online Tracy Zeller Community Calendar — at www.TZcalendar.com — on or around Jan. 15 as "a community gift."

Aimed at helping event planners, sponsors and attendees with their planning, the calendar has been a yearlong work in progress for Zeller and its partner, Evansville-based Lieberman Technologies.

Zeller is footing the cost for its development, said Tamara Caliendo, senior marketing assistant/corporate sales for Tracy Zeller Enterprises, Inc. She did not disclosing the amount.

She said an additional staff member was added to help update the calendar.

"Nonprofits, organizations, churches, schools and service organizations — are all welcome to post events. The posting is free, which is critical when marketing dollars are tight,"said Caliendo.

"This is an online calendar, which will allow for changes and updates to be made in real time."

As the calendar is about to be hatched, Caliendo said a trail run will be done before the kick off.

"We're excited. Our (Tracy Zeller Jewelry's) success is from the community," she said. "We're giving it right back to the community to help the community continue to grow."

Tracy Zeller, owner of the retail jewelry store, said, "We present this calendar as a community gift — a resource to improve communication in and foster growth of this extraordinary and giving community.

"At Tracy Zeller Jewelry, we feel extremely blessed to be able to give back to the community that so actively supports us. Since opening in 2004, we've honored our 'Live to Give' philosophy by participating in hundreds of events throughout the Tri-State each year."

Zeller said the idea for the communitywide calendar grew from the high number of repeated event inquiries the store received about happenings around the Tri-State.

"Over time, event planners began seeking our input to eliminate scheduling conflicts with other events," she said. "We recognized a need for a community calendar."

In its development, Zeller said, a user-friendly calendar — to act as a consolidate source for event planners, sponsors and potential attendees — was envisioned.

"Such a calendar would serve as a great resource and contribute to the success of many events," she said

The person or organization submitting an event will get an automatic response before the event and then a reminder email months after to save the date for the following year.

Yes, they will receive an automatic email weeks before the event and then a reminder email months after to save the date for the following year.

The viewing candar can be easily added to the Outlook/Google/Yahoo calendar.

Simply click on a link on that event's page, then it will be added to their Calendar.

At lest two years of history and two years of future events will be accessible.

Users will be able to receive email notifications of newly posted events by category via entering their email address and clicking on the category or multiple categories they wish to know about.

An email will be sent to those requesting the automatic notification once the event is approved by your team.