Wiio has launched a new smartphone in India, the WI3, priced at Rs. 7,499. The new smartphone will be exclusively available via Snapdeal from Friday.

The Wiio WI3 is a dual-SIM (GSM+GSM) device which runs Android 4.4.2 KitKat out-of-the-box. It supports a regular SIM and a Micro-SIM.

It comes with a 5-inch (540x960 pixels) qHD IPS display with a pixel density of 240ppi. The Wiio WI3 is powered by a 1.3GHz quad-core MediaTek (MTK6582) processor coupled with 1GB of RAM.

The smartphone features 8GB of inbuilt storage with expandability via microSD card (up to 32GB). The WI3 sports an 8-megapixel rear camera with LED flash, while there is a secondary 2-megapixel front-facing camera also onboard.

On the connectivity front, the Wiio WI3 offers 3G, GPRS/ EDGE, Wi-Fi, Micro-USB, and Bluetooth options. The smartphone packs a 4000mAh battery. The firm adds the smartphone comes with a free flip cover and back cover.

"Technology and innovation are at the core of our company and this partnership reaffirms our commitment to empower the Indian consumers by introducing them to outstanding devices at affordable price points. As the smartphone market is growing at a rapid pace, this new range by WiiO Wi3 is set to intensify the competition in the affordable segment with its features, design and power-packed technology. As a strategic brand partner, we believe this is a perfect synergy between two companies to make this launch a huge success for WiiO mobiles and directly address the ever evolving consumer needs," stated Karan Khara, Vice President, Strategic Alliances, Snapdeal.

The firm in January launched its Wi Star 3G smartphone, priced at Rs. 3,999. The handset's specifications are slightly lower than the Wiio WI3.