In a major announcement, Flipkart has announced elevation of Krishnamurthy to the position of company CEO.

As
Flipkart CEO, Krishnamurthy will be responsible for the whole of
Flipkart's retail business. Present CEO of Flipkart, Binny Bansal,
has been promoted as the CEO of the new Flipkart Group organisation.

In
Focus

Krishnamurthy
was serving as the chief of Category Design Organisation in the
company where he focused on electronics, fashion and large
appliances.

"2016
has been truly an extraordinary year for Flipkart," Binny Bansal
said in an emailed statement.

"We
are now ready to build the Flipkart of the future as we continue on
our journey of transforming commerce in India through technology. I
am confident that this new organisation structure will deliver
further value for Flipkart group," Bansal added.

Krishnamurthy
joined Flipkart from Tiger Global, the e-commerce firm's largest
investor with a share of about 30-33
per cent in the company. He had earlier served as the interim CFO and
sales of the company but reportedly left after clashes with Sachin
Bansal in 2014.

Krishnamurthy
had been recently credited for bringing Motorola and Xiaomi back to
Flipkart along with success of the Big Billion Day Sale in October
2016.

Flipkart
has been involved with a bitter war with its major rival Amazon.
Amazon's founder and CEO Jeff Bezos, announced last year that the
company will increase its investments into India from $2 billion to
$5 billion.