Exeter graduates win support for fruity lager

Jesse Wilson and Tom Jordan, graduates from the University of Exeter, have got backing for a peach flavoured lager.

The duo have produced a brand called Jubël and the drink could be showcased by using promotional drinkware in Exeter. Jubël is intended to fill a niche between sweet cider and bland ale. It has been inspired by a beer tradition that flourishes within the Alps.

Resources for the project have come from an internship scheme. However, private investment has also been secured. In addition, the novel drink has been recognised by the Santander Universities Entrepreneurship Award. This is a pitching contest and Jubël has been placed on a shortlist. As a result, thousands of pounds could now be in the pipeline.

Wilson told Devon Live:

“Now we have two major distributors on-board, we’re doing production runs of 30,000 bottles, and hitting pubs and bars across the South West. The feedback, support and encouragement we’re getting has been amazing.”

Wilson has explained his tremendous satisfaction at the progress achieved so far. He has reminisced over the fact that the enterprise began over a shared joke while he and his friend were having drinks.

He has even given tips to other entrepreneurs. For him, being confident is crucial. In addition, he recommends networking and the forging of productive relationships. In this way, ideas can be tested and momentum achieved.