Browsing the " Social Media Strategy "

We have been delivering Social Media workshops for the best part of 5 years now (it was called Web 2.0 back then). From a very slow start, with most organisations being ‘cautious’ or ‘non adopters’, there is now general consensus ...

In a recent post entitled ‘Walking Alone’, we showed that the world’s top football clubs were using Twitter mainly as a broadcasting channel rather than for fan engagement. Of the 800 tweets examined, 88% could be described as broadcast tweets, ...

A recently published report by Forrester Research presented a ‘Social Media Maturity Model’ identifying the process of change that most organisations go through in their adoption of social technologies. While the research was based on large organisations, the results have ...

In our recent ‘I am not a suspect’ post we asked HubSpot and the Inbound Marketing industry to stop treating customers like passive sheep just waiting to be driven to your web site. I am delighted to report that they ...

Back in 2006 BSM (Before Social Media), we published an article entitled ‘Manage the Customer Experience and the Relationship Will Follow’. The paper argued that the main drivers of future business success, in an era of customer empowerment, were the ...

We have been around the Internet scene long enough to remember trying to encourage companies to ‘get connected’ and to start using e-mail. The response of many was: how to get rid of cellulite naturally 1. ‘We will never use ...

In a previous blog post, we argued that social media is not about broadcasting, PR or direct marketing. It is not about communicating your message TO an audience. First and foremost, social media should be about listening to and engaging ...

No this is not a follow up to our previous blog about someone plagiarizing our material. It is our initial thoughts on a recent HubSpot Inbound Marketing Workshop we attended. google sniper 2 The Customer Manifesto We (the Children of ...

Workshop 3: Implementation and Performance Measurement Building on Workshop 1 ‘Getting the Foundations Right’ and Workshop 2 'Social Media Strategy Development', the final session of the Programme covers ‘Implementation and Performance Measurement’ On completion of the session and exercises, participants ...