All those Sprite TV spots were cool but the St. Ides spots that DJ Pooh put together remain as the finest examples of rapsloitation ever. Were these MC’s selling their souls for some free booze or just hustling smarter? Who cares, the shit bangs!

Rakim - ‘Get Some’

The 18th Letter over ‘Nautilus’? He could convince me to drink a fuckin’ Corona with promo as good as this!(more…)