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BAD JOKE : NMB PARTAKES IN NAME CHANGING OF MANGO CULTIVARS

This is the latest attempt to rename the very popular mango cultivar discovered in a coffee plantation in Chiapas, Mexico.

First Ciruli Brothers tried to change the name to "Champagne" mango and then Tavilla Los Angeles tried to call it a "Van Gogh" mango ...

What next???

Rename The Tommy Atkins or the Haden mango???

The marketers should respect the origin of the mango and honor the people who discovered these cultivars!!!

The scientific community (ISHS Mang Working Group) needs to set these marketing clowns straight!

From the National Mango Board website:

ATAULFO NOW "HONEY"

HONEY GIVES NEW MEANING

With the continued popularity of Ataulfo mangos in U.S., fans have lovingly renamed the mango to “Honey” after its sweet taste and creamy texture.

The Honey mango, one of Mexico's favorite varieties, travels well and is easy to find in the U.S. The golden creamy texture, often described as “buttery,” holds up best when sliced or diced. Its tender texture and mildly tart sweetness makes this mango adaptable to many cuisines.

ORIGINS STILL STRONG

Originating through the cross-pollination of several varieties in the Soconusco region of Chiapas, Mexico, this small yellow variety was originally named “Ataulfo” after the grower Ataulfo Morales Gordillo. The Soconusco region is the designated origin for Ataulfo mangos by the Mexican Institute of Industrial Property, similar to origin designations for certain Italian cheeses or champagne from France.

PROMINENT MEXICAN CULTURE

The Honey mango is quite compatible with the spice and complexity of Mexican food. Honeys have without doubt become a part of rich culture and cuisine. A common sight among Mexico City streets are vendors and markets filled with authentic foods – commonly mangos, as paletas (popsicles), helados (ice creams), macaroons, candies and simple dried fruit snacks.

This delicious treat from Mexico makes its way to American grocery markets from March through June.

While "Flavor" is very subjective, and each country that grows mangoes is very nationalistic, these are the mango varieties that are the most sought after around the world because of sweetnesss (Brix) and demand.The Chaunsa has a Brix rating in the 22 degree level which is unheard of!Carabao claims to be the sweetest mango in the world and was able to register this in the Guiness book of world records.Perhaps it is time for a GLOBAL taste test ???

Mangaluru: Vagaries of nature is expected to take a toll on the production of King of Fruits - Mango - in Karnataka this year. A combination of failure of pre-monsoon showers at the flowering and growth stage and spike in temperature in mango growing belt of the state is expected to limit the total production of mango to an estimated 12 lakh tonnes in the current season as against 14 lakh tonnes in the last calendar year.

However, the good news for fruit lovers is that this could see price of mangoes across varieties decrease marginally by 2-3%. This is mainly on account of 'import' of the fruit from other mango-growing states in India, said M Kamalakshi Rajanna, chairperson, Karnataka State Mango Development and Marketing Corporation Ltd.

Karnataka is the third largest mango-growing state in India after Uttar Pradesh and Maharashtra.

Inaugurating a two-day Vasanthotsava organized by Shivarama Karantha Pilikula Nisargadhama and the Corporation at P…