A New Survey Says Online Shopping Is Better Than Ever: Do You Agree?

According to WWD, "Consumers who have come out of hiding to purchase generally have found an improved shopping experience online, according to the latest survey from research group ForeSee Results. The firm’s Online Retail Satisfaction Index measures Web shoppers’ experiences with the top 100 Internet retailers as measured by sales volume. The spring edition, to be released today, found that Web sellers mostly garnered more positive ratings than they did a year ago...this year, the poll’s composite score set a record high of 78 on the survey’s 100-point scale, up almost 5 points from a drop-off last year. According to the survey’s creators, a score of 80 is generally considered excellent, while underperformers tend toward the 70 range. A year ago, 16 percent of the list posted a 69 or lower."

The survey says that thanks to improved navigation, the ability to find products more easily than ever, and incredible deals, people are happier shopping online--and likelier to do it more often. L.L. Bean, Abercrombie & Fitch, Polo Ralph Lauren, and Victoria's Secret were among the brands people liked best for e-commerce.

Have you slowly been making the switch to buying more stuff online? Do you live in a place where you don't have access to all of the brands and stores you wish you did? Is online shopping your saving grace? Last time we talked about it, more than 52% of you said you shopped online "all the time"...has your clicking habit gotten more serious in the past year? What are some of your favorite sites to shop at? And has your user experience improved in general, like the survey says? Share!