Thursday, November 26, 2009

Bad or Good Ad Placement?

A left wing video showcasing the 'views' of Sarah Palin supporters, flanked with a special offer on the book!

At first glance I found this to be horrible use of Google Ads - what anti-Palin person would buy this book? But then I got to thinking that even though this is likely not the target audience that the publishers would want - there are likely a bunch of folks who may get the book just to see what silly things she'll say next. Plus, there are lots of her supporters that will likely watch this video and steam. Good or Bad, they're just paying for the click thru anyway...