Dharma Productions of Karan Johar has announced its new Bollywood film titled Kalank (or stigma). The film will be produced in collaboration with Fox Star Hindi.

Bollywood is a loose term used by the Indian film industry to artificially raise the stature of local films to the level of Hollywood productions.

Bollywood is a portmanteau of Indian city Bombay (a.k.a. Mumbai) and Hollywood. Indian cinema is the world’s largest film industry in terms of film production.

Currently, an estimated 2,000 feature films in different Indian languages are produced annually in India. The maximum number of films – about 20% of total – are produced by Bollywood in Hindi language.

Bollywood films are considered so bad in quality that they cannot perform well at the global box office. It is a universally known fact that Bollywood operates at pathetically low performance parameters.

As Bollywood has become a family fiefdom, the sons, daughters, and other relatives of the veteran Bollywood film artists work in new films for peanuts to keep the costs in control.

Since Bollywood films are largely made for uneducated Indian masses, they do not earn much in the market. That’s why the revenue share of Indian films in the global market is less than 1%.

Almost all Bollywood films run just for a few days at local theaters frequented by moviegoers who don’t understand the meaning of content quality.

By Rakesh Raman, who is a national award-winning journalist and social activist. He is the founder of a humanitarian organization RMN Foundation which is working in diverse areas to help the disadvantaged and distressed people in the society.

Real Voter – Politics in India

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