Category: millenials

I find the Weather Channel soothing, on a primordial level. It turns out that I’m not alone in this among my generational cohort, among those nasty millenials.

So. I went to search for some pleasingly jazzy Weather Channel music and quickly found an entire online subculture of people in their twenties and thirties who remember the antediluvian days of the early First Weather Network, memories usually associated with home and childhood and amorphous feelings of comfort. See:

“My dad would always fall asleep on the couch because his snoring would wake up my mom, and i remember being like 9 and walking out, and there would be like 1 dim light on and just music like this from the weather channel,” commented “Oddsie” on the S L O W WE A T H E R J A M Z YouTube video.

“When I was a kid and would be visiting my grandparents, I would sometimes wake up at like 4 AM and find my grandpa eating ice cream and watching the weather channel,” observed someone who calls themselves “cam the cam man cam.”

The Weather Channel music has wedged its way into our brains, imprinted itself from an early age. So many of us now associate that particular genre of inoffensive smooth jazz with feelings of home, the 1990s variety: home where you had little soaps in the shape of sea-shells, homes where you had aggressively wood-accented kitchens with lots of white appliances and everyone had very brightly colored windbreakers in various shades of teal and purple. The Weather Channel is stability. It was a time before we knew fear.

I have my own comforting memories of the Weather Channel, all linked to my grandparent’s house in Tampa: I’d walk in the door to start a visit and the big brown-sided TV – very fancy for the mid-nineties – would be playing either muted golf or the muted Weather Channel, which no one would actually be watching. The background sounds of golf would be hushed, reverent speech and occasional bursts of clapping (like wind rustling in the pines), but the commentary was too distracting. Far better was the Weather Channel, which played little bursts of Kenny G and interpreted ragtime piano at gentle volumes over changing, animated images of suns, clouds, and moons. “Your Local on the 8s.” Little intro scenes to the local forecast featuring people in Southern magnolia-infested suburbia walking golden retrievers. Forecasts from men with incredible moustaches and women with very vertical hair. The quiet, consistent recitation of the weather and thus your future, at least for a week.

The Weather Channel was almost always a placid delivery mechanism for smooth jazz and temperature forecasts, but sometimes, just sometimes, you’d hear that BZZAAP sound. That meant an actual weather warning – a tornado, a hurricane, impending derechos or whatever other fell thing – and you’d rush over to see what the Weather Channel had to say about it. The Weather Channel in these moments recited not just innocuous weather forecasts but your honest-to-God fate: was your house doomed to be gathered up in a howling tornado and splintered to pieces? Would you be found clinging to your roof and videotaped in your underpants from a helicopter? Only the Weather Channel could tell you, and this was especially true in the confused and groping era before smartphones.

A few videos explain that they made the recording to capture a particularly interesting weather event (one man filmed his TV screen with a camcorder to capture an unusual Derecho). Most do not: they simply exist as the video equivalent of time capsules, a small and mundane capture of life in 1996 or 1993 or 2002. (The 2001 video features pre-ad bumps with an animated American Flag textured over it, a reminder of the brief mainstreaming of mandated patriotism after 9/11).

The progression of the Weather Channel over time is slow, gentle, likely intended to avoid angering the sort of person who actively records an hour of the evening forecast. The animations improve a little, and the bumpers change a little, and music is occasionally updated. But the people, the people still are angry about the Weather Channel changing. “This will always be MY WEATHER CHANNEL,” someone comments on a YouTube video, which invites the obvious conclusion that today’s Weather Channel is NOT HIS and he would reject it if anyone claimed it was. Bear no false Weather Channel witness.

Weather Channel music is beloved by the sort of inoffensively weird people who make vaporwave. Vaporwave is a genre of remixed and mashed-up music that draws heavily from the commercial music of the late 80s and 1990s: the idea is to take chipper Coca-Cola jingles and speedy electronic anthems from un-loved car movies of the era and weird them up a little, modulate and twist them into something new.

Listening to vaporwave is like listening to a dream-memory of 1990s television, and of course, that is also why the Weather Channel appeals. There is an entire, excellent album of vaporwave music produced from the raw material of Weather Channel smooth jazz, and listening to it gives you the ability to feel cool and intensely nostalgic for the homey things of childhood at the exact same time, which is usually impossible. Some people in my unpopular age bracket also love vaporwave because it is the exact realization of that Calvin and Hobbes strip, the one where Calvin notes that the best way to annoy his rock-loving elders was to play muzak *quietly.*

Intense nostalgia for Weather Channel music baffles many of our elders on a deep, essential level. i supppose this is because they spent their youths being told and telling others that they should reject corporate bullshit, but also (many of them) produced corporate bullshit, which is what one does when you have children and a home. There would be no inoffensive 90s corporate music and no Weather Channel jazz without the people of our parents generation, who now react with deep bafflement when they come across us listening to remixed versions of music they barely noticed when it was new and young.

There is a entire genre of meme-y YouTube videos featuring Hank Hill listening to Bobby’s vaporwave music on a Walkman: Hank is taken on a brief pyschedelic journey (3D-animated dolphins, fragmented and color-shifted old ads, poorly Photoshopped joints) and rips the headphones off in indignation. “That music…that’s all just toilet sounds!” he cries. Precisely.

The Weather Channel is very self-aware about all this. They’ve realized their own albums: Selections from the Weather Channel, featuring the sort of placid, human-free landscape imagery that’s used on the networks, with tracks that one assumes the companies powers-that-be find particularly representative of their aesthetic. The Weather Channel and parent company The Weather Company has worked to create its own fandom: ads on the website will request that particularly avid users contribute their weather photos and accounts to “WeLoveWeather,” the Weather Company’s social network site. How many people use it for dating? How many people use it to find romantic partners who also are weirdly into viewing unusual types of lightning? As one man commented: ” I pray and hope that The Weather Channel stays on the air for another fifty years (at least). I have graciously watched TWC since I was born thirty years ago. “

In the sort of meta-irony that exemplifies our age, the Weather Channel appears to be using vaporwave music for its Local on the 8s forecasts now. I hope someone is awake at 4:00 AM and filming large chunks of Today Weather Channel with an iPhone, so we can look upon it and be comforted in twenty years.