There was a big change to the mobile apps world in 2015 — the introduction of deep linking. As Asia Pacific mobile adoption rates explode, companies need to understand deep linking and App Store Optimization (ASO). Understanding the difference between app and mobile web content and how users interact is critical for brands. Learn how 2015 shifted the world of search marketing and why brands need to create a strategy to leverage these changes. Understand what deep linking is and why these changes may make your app more important than your website.

Localization World, Ltd

LocWorld is the leading conference for international business, translation, localization and global website management. Attendees are the people responsible for communicating across the boundaries of language and culture in the global marketplace. With a specific emphasis on global business, the conference provides an opportunity for the exchange of high-value information in the language and translation services and technologies market.

From The Blog

What Attendees Say

The quality of the exhibitors was great - so many areas represented.

Max Troyer

This was a particularly good conference. There was an all-round positive vibe and it was possible to detect a clear shift toward localization as a driver of global growth, rather than the usual afterthought. The venue, as always, was perfect for a conference of this size.

Gary LefmanInternationalization Architect, Cisco Systems, Inc.

Fantastic! The presentations were very good (interesting, presented in a professional way, contained substantial information and were inspiring at the same time). The site was comfortable, exhibits interesting and the food was marvelous.