Sony XBR55X700D 55-Inch HDR 4K Ultra HD TV (2016 Model)

Upgrade to the stunning clarity and detail of 4K with this Sony XBR55X700D 55-Inch HDR 4K Ultra HD TV. Android TV opens a world of entertainment and connectivity. Find all the entertainment you can dream of, faster than ever. From movies and TV shows to thousands of apps, Sony’s Android TV brings you everything in an instant.

Enjoy every scene comes to life with the power of 4K X-Reality Pro. Every single pixel is enhanced beautifully by our most powerful 4K picture processing technology ever. Individual parts of each scene are analyzed and matched with a special image database that independently addresses texture, contrast, color, and edges. The difference is clear with supremely lifelike detail, no matter what you’re watching.

See everything upscaled to impressive 4K Ultra HD with enhanced color, deeper blacks and dramatic brightness. It’s a whole new way to watch. Precision Color Mapping independently analyzes every scene and pixel so the perfect shade and tone are applied dynamically for rich, natural colors.

Thanks to Dynamic Contrast Enhancer, experience more life, more texture and more energy in every scene with brighter highlights, deeper blacks, and more natural tonal gradation.