Freefold 02

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This very short promotional video (it runs for just a minute and a half) shows the simplicity and benefits of the Freefold 02 storage system. Freefold 02 is an environmentally friendly recycled cardboard box with a unique design. In fast time we see the designer fold and unfold his creation to store any number of objects in any number of combinations. Completed in late 2009, the Freefold 02 film is broadcast on YouTube, and so far has featured on treehugger and coolmelbourne. There are two versions of the film, one edited to a dance track (shown above) and one with music specially composed by Jennifer Callaway. Shot in just one day, this production let us explore the potential of video to tell a story without any words.