About Bridgestone

Bridgestone aspires to offer the best for our customers and to society, not only in terms of our products, services and technology, but in all of our corporate activities.

Global mission

Our commitment to quality stems not from want of profit, but out of a passion for improving the safety and lives of people everywhere.

Through our Mission of serving society with superior quality, we strive to be a company trusted by Australians, and the world – a company in which all of us can take great pride.

Market leader

Bridgestone Australia is a subsidiary of Bridgestone Corporation – the largest tyre manufacturer in the world. The Company is supported by an employee network of more than 1,500 people across Australia and New Zealand and its Australasian head office is based in Adelaide, South Australia. Bridgestone New Zealand Ltd. is a subsidiary of Bridgestone Australia Ltd.

As a major supplier to the Australasian automotive industry, Bridgestone provides an extensive range of quality tyres – carefully developed to suit local conditions – through its retail network of Bridgestone Select and Bridgestone Service Centre stores in Australia and Bridgestone Select, Bridgestone Tyre Centre and Firestone stores in New Zealand.

Global reputation

The Bridgestone brand has a global reputation as the tyre industry market leader, renowned for producing quality products and being at the forefront of technology, innovation and continuous improvement.

No other tyre brand can match Bridgestone’s global strength, research and development focus and specific in‑country testing to ensure the products that we offer to the Australian market are ideally suited to our unique conditions.

Global Code of Conduct

The Bridgestone Code of Conduct was developed with Bridgestone’s Mission, Our Way to Serve and the company’s other foundational documents in mind.

It is intended to provide practical guidance for handling many of the ethical issues Bridgestone employees may face in their work. By learning and following the principles in the Code, Bridgestone’s employees will continue to earn the trust of our customers and communities, while also taking pride in our company and colleagues across the globe.