This study investigates how economically motivated customers will use energy storage for demand charge reduction, as well as how this changes in the presence of on-site photovoltaic power generation, to investigate the possible effects of incentivizing increased quantities of behind-the-meter storage. It finds that small, short-duration batteries are most cost effective regardless of solar power levels, serving to reduce short load spikes on the order of 2.5% of peak demand. While profitable to the customer, such action is unlikely to adequately benefit the utility as may be desired, thus highlighting the need for modified utility rate structures or properly structured incentives.