This time, I’d specifically like to talk about Personal Branding. As I always do, here is the first part of the definition from Wikipedia: “Personal Branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.”.

Brand management was a chimera years ago. I had a lot of discussions over the course of several years about the importance of a Brand role and the impact it can have in the #socialmedia ecosystem with many people (and I bored them probably too much!). I also made a speech, during the Windows Professional Conference, organized by Overnet Education, about it. It was not my role at the time but the CEO of the Company was kind enough to let me do that speech. In that particular case, I talked more about #PersonalBranding but it fits the post anyway.

Brand is a necessity and it goes hand in hand with a good marketing strategy. Branding is everything in this digital connected world, and especially during this digital transformation we’re all part of it.