Kellogg's reduce amount of sugar in cereals

4th August 2010

Kellogg's has announced it will reduce the amount of sugar it uses to make breakfast cereals by 15%.

The sugar content in a box of Coco Pops will be reduced to 29.75% from 35%. Greg Peterson, Kellogg's UK managing director, said: "We have listened to mums. They want a balance: lower sugar cereals which children will still eat. We have invested millions of pounds and thousands of staff hours over the last two years to make this happen, and will do this without compromising the taste."