Category Archives: Rudy Nutrition RUNU

Rudy Nutrition, a manufacturer of health-conscious branded products that offer great taste as well as healthy choices, announced yesterday that four-time Super Bowl champion and former San Francisco 49ers pro-bowl offensive lineman Jesse Sapolu has joined the Rudy Beverage team as a celebrity endorser. Jesse will be making personal appearances and will be featured in marketing and promotional materials and advertising campaigns on behalf of Rudy Beverage.

He is known throughout the NFL as a true gentleman and an ironman, but it is his inspiring story that truly exemplifies the Rudy Beverage “Dream Big, Never Quit” philosophy. Jesse, who suffers from a heart condition, was first banned from playing sports by his doctors at a young age. He didn’t let that stop him and continued to chase his dream, eventually becoming a professional football player for the San Francisco 49ers.

In late 1996, while playing with the 49ers, Jesse’s heart condition worsened and his doctors recommended that Jesse choose one of two options: undergo a relatively new surgery called the Ross procedure, or retire. Jesse was not the type to quit. In fact, he has been quoted as saying, “When I played, the biggest thing we had was the belief inside our heads that we would be able to overcome anything”. Jesse chose to have the procedure, and the very next fall Jesse hit the field with the 49ers to become the first player in NFL history to undergo open-heart surgery and continue on to a successful career, including four Super Bowl rings, several Pro Bowl invitations, and 12 division titles while playing 15 seasons for the 49ers.

Executive Vice-President of Sales Ron Scharf commented: “His inspirational story of success makes him a perfect fit for the Rudy team to help us gain exposure and drive sales, particularly in Northern California and throughout the Pacific.”

Daniel “Rudy” Ruettiger, founder and chairman of Rudy Nutrition, commented: “Jesse Sapolu has the heart of a champion and we are proud to welcome him as the newest spokesperson for the beverage.”

Jesse is not the only celebrity that will endorse the Rudy philosophy, as the company is hoping to make more announcements like this one in the coming weeks about other nationally recognized and respected sports personalities who embody the Rudy message of “Dream Big. Never Quit.”

Since the 1994 release of the movie “Rudy”, lives have been changed by the inspirational story of the man. Notre Dame sports legend Daniel “Rudy” Ruettiger has written several books, given many motivational speeches, and now runs his own company that creates and distributes sports drinks for parents, kids, and athletes in the United States. Rudy Nutrition Incorporated is the Las Vegas, Nevada-based firm which now distributes new-age beverages.

The company’s products are packed full of nutritional ingredients, fortified with vitamins and are very low in calories and sugar. Rudy Nutrition has also created a nutritional snack bar that is expected to be vended across the country. Thanks to a great marketing partnership with Vistar and other various distributors, Rudy Nutrition has already secured sales and distribution in all 50 states!

The President of Rudy Nutrition Inc, Rocky Brandoniso, believes that within three years the company will exceed $10 million in annual sales. Rudy’s motto of “Dream Big! Never Quit!” truly summarizes the vision of his business. In the nutritional beverage market, Rudy’s products are in a class of their own.

Rudy Nutrition, Inc. (RUNU.PK) has announced the start of their new Rudy Beverage Marketing campaign. The company will be creating a group of major sports celebrities to endorse the health conscious “Rudy” branded beverages. The sports figures of “Team Rudy” are well respected in the world of sports and will embody the Rudy motto of “Dream big and never quit.”

“We are so proud and excited to have these major sports celebrities who truly believe in the product join the Rudy Beverage team,” said Daniel “Rudy” Ruettiger, Founder of Rudy Nutrition.

Recent studies have found that celebrities can stimulate actual purchases when consumers are making choices in a marketplace. Endorsements by active and retired professional athletes have proven to be a successful marketing tool for products that contribute to enhanced sports performance and success.

The Rudy brand beverages contain a high level of vitamins, electrolytes, and carbohydrates with a much lower sugar and salt content than other brands on the market. The beverages were developed with active consumers and athletes in mind, and provide a much healthier choice for this target market. The sport celebrity endorsements will only magnify the quality of the health conscious beverages.

Rocky Brandonisio, President of Rudy Nutrition, Inc. said, “With ever increasing product sales, distribution and now the kick-off of our first real national marketing campaign, we seem poised to start notably carving out our space in the industry. The whole ‘Rudy Team’ is focused and excited to bring Rudy Nutrition into the big leagues.”

Over the next 90 days, the members of the all-star “Team Rudy” will be announced via press releases and on the company’s website. The inspirational and distinct personalities chosen by Rudy Nutrition should significantly increase the company’s brand recognition and increase the potential market share for its products.

Rudy Nutrition, Inc. (RUNU.PK) announced that its Rudy Beverages are now being featured in Trader Vic’s Las Vegas Supper Club, located inside the Planet Hollywood Hotel and Casino in Las Vegas, Nevada. This year Rudy Nutrition has concentrated on broadening its distribution base and this agreement with Trader Vic’s displays the company’s desire to enhance its client base.

The 15,000-square-foot Planet Hollywood Hotel and Casino has a variety of entertainment and food venues that will now offer Rudy’s health conscious beverages, including a second-level Tiki Club lounge and a ground-level restaurant. The Strip-side patio area that opens up to Las Vegas Boulevard will also feature the beverages. Estimates indicate that 45,000 consumers walk past the sidewalk patio location each day. The colorful Rudy Beverage line displayed in the open patio should draw the attention of potential consumers and increase the brand recognition.

The Halo Bar located in the Miracle Mile will be the fourth venue that will feature the Rudy Beverage line. The Miracle Mile is a new, 140-store mall that provides one of the best shopping experiences in Las Vegas. The Halo Bar, which features a circular-shaped bar area with modern décor, will enhance the visibility of the Rudy Beverage line due to its broad demographic of visitors.

Trader Vic’s is known for introducing unique foods and developing new mixed drinks. Robert Davies, the Vice President of Operations at Trader Vic’s, is discussing the possibility of creating a challenge for the bartenders to create a drink using one of the Rudy Beverages. The details of the product placement and special promotions at Trader Vic’s are still being finalized, and should be announced in the near future.

“Our potential to enter new markets and new territories is growing quickly as our influence becomes more evident every day. Rudy has and will continue to focus heavily on establishing a strong foothold in the Las Vegas market. We are pleased to see new doors open up for us all of the time,” said Rocky Brandonisio, President of Rudy Nutrition.

Rudy Nutrition Inc. (RUNU) announced that it has signed an agreement with Collins Brothers Inc. for the distribution of its Rudy brand products. Rudy Nutrition has a line of non-alcoholic drinks which are a health-conscious option for consumers.

Established in 1934, Collins Brothers Inc. continues to be a family run business out of Evanston, Illinois, and is one of the largest sellers of non-alcoholic products throughout the United States. Collins Brothers is a highly recognized distributor that also manufactures, distributes, publishes and directly imports products from Korea, Italy, India, Taiwan, and China.

Collins Brothers has established relationships with some of the most recognized retailers throughout the United States including Walgreen’s, CVS, Albertsons, Sam’s Liquor, Amanetti’s Liquors, and Woodman’s Grocery Chain. The company also distributes its products to at least fifteen military bases. The relationship with Collins Brothers is expected to rapidly increase the brand recognition of the Rudy brand beverages into domestic and regional markets.

Founder of Rudy Nutrition, Daniel “Rudy” Ruettiger, said, “This is absolutely a fantastic opportunity for Rudy Nutrition! To be able to align ourselves with a company like the Collins Brothers is a giant step forward for our company. Knowing that they are the oldest and the largest distributors in America and knowing that they have an extensive area of influence, starting from Chicago, Illinois – perhaps the largest grossing area of liquor stores in America – all the way throughout the US, will bring an amount of brand recognition to our Company that we would have otherwise not seen.”

The value of Rudy Nutrition stock has made extraordinary headway over the past week, rising more than fifty percent, or .26 per share on impressive volume. There is no doubt that this is directly correlated to several exciting announcements relating to company developments made in recent weeks. Today, however, there is yet another reason to show enthusiasm for this company.

According to new reports, the current spike in public interest, as well as share value, has attracted the attention of professional short-sellers everywhere. It has been declared that Rudy Nutrition is now over 1.3 million shares short, and results of the imminent covering of these shares will likely be extremely pleasing to investors.

What has happened here is a serious underestimation of Rudy Nutrition by short-sellers, who believed the company to be just another ‘hype-play’ of little long-term consequence. The problem for them is that Rudy Nutrition does not fit that billing. It is an amazingly up-and-coming organization with a bright future in the Food & Beverage industry, and anyone who has been following its exploits can recognize this perception as valid. Sorry, short-sellers, Rudy Nutrition is here to stay!

Rudy Nutrition, founded by sports legend Daniel “Rudy” Ruettiger, announced today that an agreement has been reached between itself and Collins Brothers, Inc. One of the country’s largest distributors of non-alcoholic products sold in liquor departments, Collins Brothers has been manufacturing well-known names such as V8 and Angostura Drink Mixes for over seventy years. This strategic alliance will offer Rudy Nutrition a chance to get its products noticed by millions, thereby providing the company with as yet unparalleled exposure.

This is only one of the recent measures taken by Rudy Nutrition to increase brand-recognition in several states. On April 8th, it formed the beginnings of a partnership with AVB Sales and Marketing, LLC, a firm whose effective coverage area spans Pennsylvania, Ohio, Kentucky, W. Virginia, and Indiana. As 2006’s Automatic Merchandiser Broker of the Year, AVB promises to be a prudent addition to the Rudy Beverage team.

Rudy Nutrition is taking several steps toward becoming a nationally recognized brand. The company received an unbelievably positive reception at the National Automatic Merchandising Association (NAMA) Expo in late March. Rocky Brandonisio, President of Rudy Nutrition, Inc. compared this spring’s event to one held in the Fall of 2007: “We spent much less time informing people of the product and more time letting people know how to get it, as this time around people were already familiar with the our beverages.”

Exciting times appear to lie ahead for the company. The synergy created between Rudy Nutrition and the public in recent months is could propel them toward a brighter future than anyone may have imagined.

RUNU.PK shares closed at 55 cents, up 7.84% on volume of approximately 425,000 traded shares.

Rudy Nutrition Inc. (RUNU.PK) announced that it has reached an agreement with Collins Brothers Inc. to distribute its health conscious beverages in liquor stores, bars and grocery stores nationwide. Collins Brothers is the largest seller of non-alcoholic beverages, supplying liquor departments throughout the United States.

Collins Brothers was established in 1934 and has been run by the same family in its 74 years of existence. The company manufactures and distributes its own products, as well as imports and distributes products from India, China, Taiwan, Korea, and Italy. Some of its well known items include Angostura Drink Mixes, Collins Drink Mixes, V8, and Beef Jerky.

The new relationship with Collins Brothers will tremendously increase the exposure of the Rudy brand beverages in the mainstream. Collins Brothers will begin placing the products in its current network of chains and family owned stores in Kentucky, Indiana, Missouri, Wisconsin, Michigan, and Illinois.

“Our intention is to attain prominent logo placement of Rudy Beverages in its coolers and on the shelves,” stated CEO and Chairman Howard Collins. “We are excited to be a part of the building stages of such a great product and look forward to potential increases in revenue due to increasing orders.”

Special promotions are in the planning stages and are anticipated to be rolled out in the near future. Utilizing end caps and providing Rudy coolers to high traffic stores will introduce consumers who do not yet know about the health conscious beverages. A key city of focus will be Chicago, IL, which has the largest grossing territory of liquor stores in the United States.

Rudy Nutrition, Inc. (RUNU.PK) announced that it has signed a new agreement with AVB Sales and Marketing, LLC. Rudy Nutrition has been in negotiations with a number of distribution firms since its participation in the National Automatic Merchandising Association (NAMA) Spring Expo held in Las Vegas last month.

AVB is one of the most widely recognized national brokerages. The Ohio-based firm, founded in 1961, has solid distribution channels in Kentucky, West Virginia, Indiana, Ohio, and Western Pennsylvania. AVB’s President, Ken Cain, is one of the founders of the National Vend Brokers Association and was named the 2006 Automatic Merchandiser Broker of the Year.

Mr. Cain recognizes consumers’ demand for health conscious choices in the vending marketplace and is happy to meet that demand. Cain has stated that he is “impressed with the Rudy ‘never give up’ slant on life and the message that the product conveys.”

President of Rudy Nutrition, Rocky Brandoniso, commented, “AVB Sales and Marketing is truly an expert in their line of work and should prove integral to further bolstering vending channel. We are very pleased to welcome them to our A-Team of national sales broker’s network promoting Rudy Beverages!”

Rudy Nutrition, Inc. (RUNU.PK) announced that it received a positive response at the National Automatic Merchandising Association (NAMA) Spring Expo held last week in Las Vegas, NV. The annual expo is one of the world’s largest Vending and Foodservices Industry events. Typically thousands of national vending industry professionals and potential consumers attend the annual expo.

The NAMA expo allowed the Rudy team members to meet sales personnel and distributors face to face to discuss opportunities to stock the Rudy Beverage lines. It also provided an opportunity for the Company to introduce potential customers to Rudy beverages. Having signed agreements with a number of national distributors in recent months, the Rudy team found that brand recognition for the health-conscious Rudy beverage line was much stronger than at previous expos. Word is out on the ‘new age beverages’, and this year’s event at the Mandalay Bay convention center appears to be a pivotal point for Rudy Nutrition’s public launch of its products.

“We spent much less time informing people of the product and more time letting people know how to get it, as this time around people we already familiar with the our beverages,” stated Rocky Brandonisio, President of Rudy Nutrition, Inc. “You could really feel the synergy when the Rudy Nutrition sales teams converged on the floor with the customers. I truly believe we have some great opportunities to gain market share with the Rudy Beverage lines’ healthy ‘never give up’ image.”

Rudy Nutrition is now in negotiations with a number of influential brokers and distributors who want to distribute the Rudy beverages in their marketplaces. One of the companies taking part in negotiations is an Ohio-based sales and marketing company which has distribution channels in Indiana, Ohio, West Virginia, Kentucky, Vermont, and Western Pennsylvania.

Rudy Nutrition, Inc. (RUNU.PK), founded by Notre Dame sports legend Daniel “Rudy” Ruettiger, is a manufacturer of great tasting, health-conscious beverages and nutritional products. The Company recently announced a national distribution agreement with Vistar Corporation, a top-10 food service distributor in the United States with more than 33,000 customers in 50 states.

Under the terms of the agreement, Vistar will make Rudy Beverages available to its 36 distribution centers nationwide. Given Vistar’s impressive list of clients, which includes Best Buy, Linens and Things, Staples and Barnes & Noble, this distribution agreement will help position Rudy Nutrition for national exposure in the marketplace. Prospective deals with Vistar clients regarding carrying Rudy Beverages are expected to be consummated over the next few months.

The Rudy beverage was formulated to include a beneficial mixture of vitamins, electrolytes, carbohydrates and xylitol, which is a natural low calorie sweetener. Rudy Nutrition currently sells the four top-selling flavors in the market today: Blue Fuel, Fruit Punch Blast, Citrus Slam, and Orange Lift. Along with the Vistar agreement, the company has secured sales and distribution in all 50 states. Expected sales are projected to reach $10 million within three years.

Rudy Nutrition, Inc. (RUNU.PK) and Vistar Corporation have solidified an agreement in which Vistar will make the health-conscious Rudy brand beverages available to more than 36 distribution centers nationwide.

President of Rudy Nutrition, Rocky Brandoniso, stated: “Vistar’s experienced and knowledgeable teams of service and delivery professionals, combined with national presence and scope, give Vistar a decisive competitive advantage in the market, and we are very pleased they have chosen to carry our product line.”

Rudy Nutrition will give Vistar exclusive rights to sell Rudy 20oz flavors. If Vistar decides not to stock a specific 20oz flavor in a specific market, then Rudy Nutrition retains the right to contact independent distributors to stock the product in that area. Vistar will have the ability to sell the 12oz and 32oz flavors as well, but does not have exclusive rights to these sizes in their marketplaces.

There is a specific group of Vistar distributors who have indicated an interest in stocking the health-conscious Rudy beverages, but no specific agreement exists stating that all of Vistar’s distributors must stock the drinks. With the continued marketing and growing brand recognition, the demand for Rudy brand beverages will influence distributors to provide the drinks to their marketplaces.

Special kick-off events will take place to celebrate this “next-level” relationship between Rudy Nutrition and Vistar. At the NAMA expo in Last Vegas this week, Rudy Nutrition and Daniel “Rudy” Ruettiger, the company’s founder, will make an appearance at the Vistar booth and will attend the Vistar national sales meeting. This will provide the Vistar team with an opportunity to meet the Notre Dame football legend and become motivated by his inspirational spirit.

Rudy Nutrition, Inc. (RUNU.PK) announced that it has received its first purchase order for more than 500 cases from its Southwestern sales broker. This order sparks the first of additional orders anticipated by the company. It appears that Rudy Nutrition’s push in recent months for brand recognition is paying off.

Rudy Nutrition has made great strides in testing its beverages to ensure that the products meet with current flavor trends. The fact that the “Rudy” beverages are also a lower calorie, vitamin fortified, reduced sugar choice for consumers only catapults it above what is currently on the market. Market studies and surveys have shown that there is an ever-growing market for healthy energy drinks and the “Rudy” beverages fill this niche.

What’s interesting is that Rudy Nutrition has put in place special promotions with sales brokerages nationwide to assist in getting its products out in the marketplace. Being a new player in the beverage industry, this promotional idea seems to be motivating the brokerage firms working with Rudy Nutrition. The company will release details of the promotions at a later date.

Rudy Nutrition’s president, Rocky Brandoniso, said, “Through the successes of newly established relationships with multiple brokerages comes increased product placement with several vendors in multiple states. There’s something exciting in the air, we are really gaining momentum with both large and small retailers alike, and this is only the beginning.”

With the sales brokerage firms anticipating purchase orders and the company’s attendance this week at the National Automatic Merchandising Association Spring Expo, it looks like the demand for the health-conscious beverages will continue to grow nationwide.

Rudy Nutrition, Inc. (RUNU.PK) announced its attendance at the National Automatic Merchandising Association (NAMA) Spring Expo at the Mandalay Bay Convention Center in Las Vegas. As one of the world’s largest events for Vending, Coffee Service, and Food Service industries, the NAMA expo will run from March 25 through March 28, 2008.

In recent months, Rudy Nutrition has made a strong effort to actively market their products and create business relationships to increase brand recognition. Their attendance at the NASA expo will continue the company’s momentum to introduce potential customers and suppliers to the health conscious beverages.

Notre Dame football legend and founder of Rudy Nutrition, Daniel “Rudy” Ruettiger, understands how important it is for consumers and vendors to meet the face behind the company and will personally attend the NASA expo. Thousands of national vending industry professionals and potential customers will have the opportunity to meet Mr. Ruettiger. Not only will it be an opportunity to create new business relationships with vending professionals, it will be a chance for Mr. Ruettiger to interact with consumers and communicate his dream of helping solve the nation’s battle against poor nutrition

Rocky Brandoniso, President of Rudy Nutrition, Inc. stated, “Due in great part to the relationships we develop at industry conferences like NAMA, we have been experiencing tremendous reception with an ever-increasing sales and distribution network which should attribute significantly to our quarterly revenue growth. I am thrilled and proud to be representing such a unique and recognizable brand of healthy beverages at this key juncture in the mass commercialization.”

Rudy Nutrition, Inc. (RUNU.PK) has entered into a new agreement with Brokers Unlimited, a 14-year-old sales and marketing company. Brokers Unlimited concentrates its efforts throughout the southeastern region of the United States. Rudy Nutrition products will now be marketed throughout Alabama, Arkansas, Georgia, Louisiana, Mississippi, North and South Carolina, Tennessee, and Florida.

Brokers Unlimited is known to operate on principles of urgency, customer satisfaction, and integrity. The company has a well-experienced and dedicated sales team as well as established relationships with well-known brands including Hormel, Welch’s and White Castle. Having experience with other national brands will allow Brokers Unlimited to utilize its current sources to successfully market the health-conscious “Rudy” branded products.

President of Brokers Unlimited Kenneth A. Freeman commented, “Knowing the need for such a product and being a fan of what Rudy stands for, I was excited to jump on board to help develop the brand.” Kenneth goes on to describe the company’s short-term goals of placement in the companies that Rudy has already partnered with, which include Vistar and others in the respective territories. “Once these goals are met, I think the sky is the limit.” Kenneth believes that, “With core customers and distributors in place, this brand could be a thorn in the side of the giants of our industry.”

Rudy Nutrition, Inc. announced that its growing sales broker network just got bigger. It’s healthy new age beverage line has continued to gain name brand recognition and the company has been consistently announcing the signings of influential sales brokerages nationwide.

Rudy Beverage said that it will continue to strategically sign on brokers as market demand dictates. Further details of the expansion taking place will be announced as new alliances with other brokers are formed. In order to accelerate awareness and drive additional coverage expansion, the Company intends to participate in upcoming industry conventions.

Rocky Brandonisio, President of Rudy Nutrition, Inc. stated, “With much of the initial product testing, development and marketing behind us, and a network of excited, passionate and experienced sales brokers waiting for the product, we are currently in the process of simply making the product available in new territories as the company’s organic growth driven by market demand for our products grows.”

Rudy Nutrition Incorporated announced today the addition of Pinnacle Brokers, Inc. to their nationally growing team of sales representatives. The Las Vegas, Nevada based firm, founded by Notre Dame Sport’s legend Daniel “Rudy” Ruettiger, engages in creating and distributing sports drinks for parents, kids, and athletes in the United States.

Pinnacle Brokerage has wasted no time after the announcement, and has already identified several prospective buyers including the following institutions: Cy-Fair School District, the largest district in Houston, Texas; a number of downtown Houston Hospitals; and various distributors including but not limited to Custom Foods, Accent Foods and McLiff Vending. They believe that the beverage almost sells itself based on the superior nutritional value, lower calories, lower glycemic index, vitamin fortification and great taste.

The President of Rudy Nutrition Inc, Rocky Brandoniso, stated, “Rudy Nutrition’s
network of category specialist brokers and sales representatives is growing rapidly in response to market driven demand for healthier alternative sports beverages. Pinnacle Brokers will play an instrumental role in getting our products placed throughout Texas, Oklahoma and Louisiana; and we are very pleased that they have chosen to represent Rudy Nutrition.”

In the 3 years since it was founded, Rudy Nutrition, Inc. (RUNU.PK) has the infrastructure and focus that many more senior companies can only dream about.

Rudy Nutrition has a leadership group that has the industry know-how to get the job done. The Advisory Board consists of a number of Beverage and Nutrition Industry experts and is led by Rear Admiral Delaney, a well-respected and decorated member of the US Navy. An interesting note is the Advisory Board and Management Team are not receiving any salary at this time, according to the company. This move by the senior members of Rudy Nutrition says quite a bit about their commitment to the company and their belief in the product.

Rudy Nutrition is expected to see sales of $10 million within the next 3 years. With the agreements with Vistar and 6 other major distributorships in place, Rudy Nutrition has secured sales and distribution throughout the 50 states. On Tuesday, March 11, the company officially teamed up with Canteen Franchise Group to market and distribute the beverages into vending machines nationwide. This is definitely a solid base to get the product out to consumers. Oftentimes, new companies stumble when it comes to finding the right distribution channels for their product. This is a hurdle that Rudy Nutrition has successfully negotiated.

The current Rudy product line focuses on the ‘new age beverages’ targeted to hydrate active consumers. The beverages currently come in four of the best selling flavors on the market today: Blue Fuel, Fruit Punch Blast, Citrus Slam, and Orange Lift. The Rudy branded formulations each have a high level of vitamins, electrolytes, carbohydrates and xylitol, while maintaining lower levels of sugar and salt content. In the future, beverages will not be the only focus. The company is also currently developing a power bar and other low calorie health snacks.

For now, the focus is clear. The Rudy beverages have been market tested and refined. The distribution channel agreements are signed. And Rudy Nutrition looks ready to launch itself nationwide.

Rudy Nutrition, Inc. was founded by Notre Dame sports legend Daniel “Rudy” Ruettiger and is based in Las Vegas, Nevada. The company manufactures health conscious beverages and snacks for parents, kids, and athletes who all looking for great tasting alternatives.

Rudy Nutrition, Inc. (RUNU.PK) has now partnered with FOCUS 365 to get the word out about its healthier alternative sports drinks and “Rudy” branded products. FOCUS 365 will concentrate its team of sales representatives in pitching the Rudy brand in person, via telephone, and at industry conferences.

Rudy Nutrition has already signed product distribution agreements with Vistar and Canteen Franchise Group. Having national distribution channels in place before the marketing effort by FOCUS 365 is key. Rudy Nutrition will be able to bring its products to consumers almost immediately, rather than experience the lag-time that most new companies face.

Janette Carter, Managing Partner of FOCUS 365, commented, “Although we are only a two year old company, our entire team is thoroughly experienced and directly incented to dramatically improve on our nearly USD $20M in sales from 2007. With a uniquely healthy and easily recognizable product like Rudy Beverage, we are excited and confident in our ability to make 2008 the best year yet for both Rudy Nutrition and FOCUS 365.”

At this point, FOCUS 365 has marketed Rudy Nutrition products to several institutions, including the US Navy Exchange and Google, who are both looking to provide employees with healthier selections at their facilities. FOCUS 365 will also market the products to other military branches, golf courses, ballparks, airlines, theaters, and colleges. The partnership with FOCUS 365 is anticipated to broaden the consumer base knowledge of the “Rudy” brand.

As we are often fond of suggesting, investing in smaller companies means doing some basic research. One of the most basic of the basics is the area of demand. Does anyone want what the company is proposing to produce and market? If that answer is elusive, one might be better off “moving along”. But in the case of Rudy Nutrition Inc, this is one area where we can be quite assured that the demand side of the equation is not an issue.

Rudy Nutrition (trading under the symbol RUNU) “is focused on creating and distributing sports drinks that offer great taste and healthy alternative choices for parents, kids, athletes, and active people looking for something special,” as their web site defines them. They achieve this “something special” by offering beverages that exceed the current sports drinks in areas such as electrolytes, vitamins, minerals, lower calories and maybe most importantly, great taste.

One might question whether great tasting nutritional drinks, while sounding splendid, can be considered a high demand item. Nothing could be more certain, and it’s been borne on the heels of the single greatest trend setting segment of our society…the baby boomers. The baby boomers shaped the current fads of the last 30 years, and as they are aging, they are constantly striving to retain their virility, their looks, their energy, and their youthfulness. In their zeal to remain as healthy as possible into their later years, they’ve stated their case with their most important asset: Their Money.

In virtually every area of the health sector, we see growth in the grass roots approach towards healthier living. From exercising more, to eating less fats, to cosmetic procedures, the age group that’s spending the single most amount of money is the 50 to 70 year old segment. This has been most evident in the abandonment of high calorie sugar soda’s in favor of the myriad of bottled waters we now see marketed by the likes of such giant corporations as Coca Cola, Pepsi bottling, and Schweppes.

In their quest to remain as fit as possible, for as long as possible, the consumer ideals have changed toward a much healthier lifestyle, and products such as Rudy’s sports drinks are a natural “fit” for the demand. Estimates vary, but according to experts in Sports Medicine, the area of sports nutritional beverages is growing at the rate of 18 to 24% per year. When you look at the size of the demographics involved, the numbers become mind boggling. This business is now being measured in the tens of billions of dollars that are being spent globally.

The demand is there, and that’s one of our most basic requirements for an investing opportunity. With a truly global marketplace, and tens of billions of dollars being spent, one doesn’t need to worry that the company is operating in a confined market. The only constraint in this area is the company’s ability to deliver a great product, and Rudy’s nutritional beverages have done just that. Along with the better blends of vitamins, minerals, natural sweeteners, body replenishing electrolytes and less calories, Rudy’s drinks have outscored the “major names” in blind taste tests by margins as high as 2 to 1.

Huge levels of demand, combined with a product that tastes great and delivers on the nutrients? There’s the basics of a truly winning combination, and that makes Rudy Nutrition an interesting opportunity for those looking to get involved with a growth story.

In 1994, Tri Star Pictures released a movie named “Rudy” about Daniel “Rudy” Ruettiger whose “Never Quit” attitude led him to attend and play football for the University of Notre Dame. What was so astounding about that feat was that Rudy didn’t fit the part. He was “too short”, he was “too small”, and he didn’t have the “strength” to compete at such a level as Notre Dame. Yet through sheer determination, will power and that never quit attitude, Daniel Reuttiger not only played for Notre Dame, he became an inspiration to millions. “Rudy – Rudy” was the chant for millions that had been told they “couldn’t do it”.

After securing a solid future as a motivational speaker, and businessman, “Rudy” had a dream of making a healthier America by offering healthier foods which could help fight obesity and lesson the effects of diseases such as diabetes. To this end, Rudy Beverage, Inc. was incorporated in Nevada in November 2005 with the goal to develop and sell health conscious beverages as an alternative to sugar laden sodas and sports drinks. Utilizing special formulas and ingredients, the beverage was fortified to be a body builder, complete with vitamins and electrolytes the body craves during exertion.

Yet just as in the movie about Rudy the football player, Rudy the sports nutrition company faced obstacles too. There was major competition. There were certain missteps by a large, yet not completely focused advertising agency. There were misguided marketing attempts. In every sense of the word, Rudy the nutrition drink struggled as did Rudy the football player. Yet also in similar fashion, Rudy the sports drink has faced the obstacles and has overcome. Everything from management, to marketing, to packaging was re-examined, re-thought out, recreated, and improved upon. The bottles were changed, the labels were changed, the product range was changed, the production facility was changed. In each category, the underlying product was made better. How much better?

In taste comparisons, Rudy test marketed the product in select markets; Boston, Buffalo, St. Louis, Hartford and Colorado Springs among other cities. In several blind taste tests, Rudy outperformed Gatorade® and Powerade®, sometimes at an astounding 2 to 1 margin. They secured distribution contracts with two of the biggest vendors in the nation. They took on veteran management. They redesigned the marketing platform. They also showed the ability to increase net margins from repackaging and repositioning by 27%.

Rudy the sports nutrition “Company” has shown the same true grit that Rudy the football player did on the College grid irons. In evaluating a company, one of the tests it has to pass is its ability to compete, and adapt. There has been no better example of sheer determination and adaptation than Rudy the “new age beverage” company. This one bears watching.

Rudy Nutrition, Inc. will be featured in upcoming Daily Newsletters, Daily Blogs, Message Boards, and the Small Cap Daily Internet broadcasts put out by QualityStocks. QualityStocks has over 600,000+ subscribers to The Daily Stock Newsletter, which is a free service that collects data from hundreds of Small-Cap and Micro-Cap online Investment Newsletters and puts it all into one Free Daily Newsletter Report.

Daniel Ruettiger, CEO of Rudy Nutrition, has the company focused on creating, distributing and licensing “Rudy” branded products that offer healthier alternative choices for parents, kids, athletes, and active people looking for something special.

Mr. Ruettiger stated, “Rudy Nutrition has a unique and solid business foundation, and appreciates the opportunity to sponsor the Quality Stocks Newsletter, Video and Blogs. QualityStocks is providing a much needed service in the micro-cap and small-cap markets.”

Michael McCarthy, Director of Business Development for QualityStocks.net, stated that QualityStocks is pleased to have Rudy Nutrition as a featured company. He continued to say that the Company is methodically establishing itself as a category leader.

Rudy Nutrition, Inc., based in Las Vegas, Nevada, is a manufacturer of health conscious “Rudy” branded products. The products, named after the company’s founder, Notre Dame Sports legend Daniel “Rudy” Ruettiger, offer a great taste and a healthy choice for parents, kids, athletes, and active people.

The company announced today a partnership with Canteen Franchise Group, the largest national vending operating company, to market and distribute Rudy Nutrition’s healthier alternative sport drink and “Rudy” branded products. Canteen operates 150 branches and 18,500 client sites, with an excess of US $500M in annual revenues. This initial introduction into their national vending network has integrated Rudy Beverages into Southern California, Nevada, and Minnesota markets. Introduction to more than 100 additional Canteen franchisee operations centers is expected within the next 45 days.

According to Rocky Brandonisio, president of Rudy Nutrition, Inc., test market studies have indicated very strong growth potential for Rudy branded products. The Rudy brand is highly recognizable and provides consumers with the opportunity to make healthier choices. Brandonisio also stated that the Canteen Franchise Group is well positioned in the beverage industry with a strong and well established client base. The company has great expectations in working with Canteen.

Rudy Nutrition has formed strategic relationships with the Canteen Franchise Group and Vistar Corp. to promote its “new age” beverage line created by Daniel “Rudy” Reuttiger. The company has also secured distribution and sales in all 50 states, overcoming one of the biggest hurdles for start-up companies.

According to the company’s Web site, utilizing Canteen’s presence as the only national vending operating company in the U.S., Rudy Nutrition will have the largest sales force in the nation. Canteen operates 150 branches, 18,500 client sites, and serves more than five million customers each day.

The company has accumulated corporate customers such as NASCAR, Google, Southwest Airlines, Bank of America, Home Depot and more. Rudy Nutrition expects Canteen to place the “Rudy” drink line in its various vending machines and vending sites.

Vistar’s operations are divided into two businesses focused on different sub-segments in the food industry. Vistar Specialty Markets is a leading specialty food distributor in the U.S., and is the only national distributor for vending, office coffee services, theatre and fund-raising markets.

The company serves more than 33,000 customers such as Best Buy, Linens and Things, Staples, and Barnes & Noble in 50 states. With its 36 distribution centers across the nation, Rudy Nutrition expects Vistar to catapult it into the forefront of the beverage market.

After reaching his goals on the Notre Dame University football field, Daniel “Rudy” Ruettiger still maintains his “Dream Big! Never Quit” attitude through his creation of Rudy Nutrition (Pink Sheets: RUNU). Blue Fuel, Fruit Punch Blast, Citrus Slam and Orange Lift comprise the “Rudy” line of “new age beverages” packed with vitamins, electrolytes, carbohydrates and xylitol.

For the last three years, Rudy Nutrition has worked to improve its bottling, labeling and advertising means. It has also established agreements with services company Vistar, and the Canteen Franchise Group to magnify its distribution and sales force. Utilizing its agreements with Canteen and Vistar, Rudy Nutrition has selected franchisees in the San Diego, Las Vegas and Minnesota markets to test its line of beverages.

According to the company’s Web site, Rudy Nutrition anticipates sales of $10 million within three years. The company has secured sales and distribution agreements in all 50 states and has successfully conducted a cross-country taste test for the new beverages.

“The drink ‘Rudy’ is ready to stand the test with consumers and will undoubtedly like Rudy reach the goal of becoming the most recognized success story in the beverage industry. It’s the little guy rising to the top all over again,” the company states.