The hArt of Medicine

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The hArt of medicine is a program designed to create positive experiences between healthcare clinicians and patients. The name “hArt of medicine” is drawn from the idea that there is an “art” to the way people communicate.
For their logo, the client wanted something that showed a heart without being too obvious, and also wanted to show the scientific aspect of the program. They also wanted something colorful and engaging, that looked different from typical medical programs.
Shown is the identity design, the brochure meant to be shown to clinicians, and an infographic explaining the program model and framework.