Private sector support is behind WFP’s improved ability to deliver good nutrition. Public-private partnerships with companies such as Royal DSM, Unilever and organizations such as the Global Alliance for Improved Nutrition (GAIN), are essential to develop new and effective products. Some of these are micronutrient powders, Super Cereal Plus (a nutritious porridge), fortified dates, ready-to-use foods that do not need water (often a source of contamination) and rice fortification.