How Howard1 started their logo design journey

Company name

Overview

I am the President & CEO of newly launched Continuum Hotels based in Portland, OR. Continuum evokes an on-going / perpetual evolution, much like life which is impermanent , unique, ever changing, creative - thus Continuum!We have defined several cities in the south and midwest to create upscale, boutique, independent hotels in core downtown locations within historic buildings needing revitalization. Each hotel will feature local / regional artists, LEED certified-green properties, and will focus on job creation for locals. Previously I was President & COO of Provenance Hotels for 9 years

Tell us a bit about who you are and the people you reach

Continuum hotels targets travelers for business and leisure who are bored with the homogenous experience that often occurs at big branded hotels. the furnishings, decor, style, design, service offerings, lighting, music, vibe are all 1 of a kind and personalized to each guests preferences. while the typical age target is the 20's to 40's technology savy, art inspired individuals but also appealing to those travelers in their 50's-60's who are soul seekers and regularly reinventing themselves - Please review the Continuum web site - http://www.continuumhotels.com in order to get the feel, vibe, style , direction, of the company and it's images

Requirements

you will see from the attached interim logo we used as a placeholder that it represents a cool, relaxed, creative vibe. it evokes continous motion - thus complementing the Continuum concept. Thus, the color used must be the identical green used on this previous placeholder logo. the symbol must be continous in style to support Continuum - and then wrap the "Continuum Hotels" name (which font is currently Gotham Book - 33 Point) so it can be used both to the right of and below the logo placement . Please review the Continuum web site - http://www.continuumhotels.com in order to get the feel, vibe, style , direction, of the company and it's images