Ad Maiora ® is the world’s first brand of technical urban clothing.

At the office and in your free time. While commuting or traveling. Caught in the rain or lost in the dark. EveryWear Jacket is classy yet casual, ideal for cycling, riding a scooter or a motorcycle in town, living the city life or simply enjoying the company of your friends… in style.

What do you need in a city?

SWITCHABLE STYLES FOR THE DIFFERENT

DRESSING CODES REQUIRED BY URBAN LIFE

SPECIFIC HELPFUL FEATURES FOR THE DIFFERENT

WEATHER CONDITIONS AND COMMUTING STYLES

We combined a refined style of simple and clean lines, advanced technology, smart solutions, materials research and Italian design to push clothing to a level of functionality and versatility never reached before.

STYLE

4 DIFFERENT CONFIGURATIONS IN ONE JACKET

BUSINESS

CASUAL

SPORTS

FREE TIME

SWITCHABLE STYLES

With EveryWear Jacket you don’t need any other jackets: EveryWear Jacket is an all-in-one solution that replaces all the other jackets in your wardrobe. It’s stylish, casual, ideal for cycling, motorcycling or driving a car and suitable for all weather conditions: sun, rain, fog or during the night.

MOBILITY

HELPFUL ON ALL URBAN MEANS OF TRANSPORT

ON FOOT

BY BIKE

BY MOTORCYCLE

BY CAR

BY PUBLIC TRANSIT

PHILOSOPHY

AD MAIORA. FOR URBAN HEROES.

The EveryWear Jacket is designed to answer all the needs of urban life.

We strive to deliver original, top-quality products by using new, advanced materials and adding plenty of useful features to our garments, without ever compromising our style. Our unique blend of simple, clean lines, Italian design, and smart solutions, allows us to take apparel to a level of functionality and versatility never reached before. Our products are designed to answer all the needs of urban life; to make your day easier, while making sure you always look great. We do our best to add special, functional features to our garments, tailored for different weather conditions and commuting modes. Finally, we understand that city life requires dealing with different dressing codes, sometimes within a matter of hours. Our purpose is to make sure you can switch between these diverse styles in a fast and painless way.

ERGONOMICS

One year of R&D

VERSATILITY

4 style configurations

SAFETY

Advanced technology and smart solutions

COMFORT

20 features for top comfort

OUR CREED

Like the phoenix rises from the ashes, so the successful completion of a feat guarantees we will emerge from the heat of the battle with the strength to face even more ambitious challenges. Success begets success. As the Romans used to say: "ad maiora!" or "on to even greater things!".
Ad Maiora. For urban heroes.

ONE JACKET TO REPLACE ALL OTHERS

STYLE

PERFECT DESIGN FOR ANY SITUATION

The EveryWear Jacket is stylish or casual at your choice, for a perfect look in any situation. With detachable hood and hidden buttons, high neck collar and a rubber band to transform the thigh length into a waist length, you can always choose between 4 different configurations to adapt your style to the various demands of urban life.

MOBILITY

FEATURES FOR ALL YOUR NEEDS

Walking around town? You will enjoy our ergonomic design and a finish that keeps out water and wind leaving you warm and dry. In warmer weathers or when entering in shopping centers or trade fairs, you will enjoy our system of wearing the jacket as a backpack. You can also take advantage of the giant back pocket and use our jacket as a backpack!

The giant rear pocket can comfortably accommodate a laptop, inserted through the opening on the bottom of the jacket.

Riding a bike? You can use the hidden gloves, the lighting systems (stay safe!), the ergonomic bike-friendly design with a longer torso, the peaked hood, and a removable anti-rain mask.

Turn on the lights and be visible! Your friends will be astonished by the beautiful bright light produced by the special fabric with interwoven optical fibers.

Riding a motorbike? You will appreciate the reinforcements on the arms (protection against abrasions), the lodging for a back protector (not included) and the possibility to increase your visibility with our special fabrics.

The science behind EWJ’s optical fibers fabric lighting system.

A rechargeable lithium battery connected to a LED diffuses the light through the optical fibers inserted in the fabric by a patented process.

On public transport you can choose between a lot of pockets: 2 external hand warmer pockets, 1 zippered internal RFID blocking pocket and 1 transparent internal tech pocket for smartphone or other devices, a back pass-through pocket for storage of larger items, 2 pockets on the arms for pass/contactless access cards and an umbrella holder.

The RFID-blocking pocket is designed to help insulate you from RFID skimming: credit cards, passports, and driver’s licenses now come with embedded radio frequency identification chips; anyone with an RFID reader can activate those chips and pick up whatever information they’re designed to transmit. The RFID blocking pocket is designed to prevent theft of your personal information.

Other helpful utilities: an anti-cut aramid fiber fabric insert, a compass zipper and a handy list of emergency phone numbers from the most visited countries in the world.

NFC TAG:

With our App for Android and iOS you will be able to:

– Upload your contact information, for a quick return in case of loss;

All this in just 600 gr. / 21,2 oz. in weight.

1) Clean, with all the features except the light gear and power bank.

2) Reflective, as above, but also includes a passive lighting system made of reflective fabric. This special fabric is hidden in the back pocket and in the hidden gloves: it only becomes visible when needed.

3) Lux: our top product! It comes with all the features, including an active lighting system with battery, LED light, and interwoven optical fibers.

Testimonials

Impressions from the world about the project

“One of the most important innovations in recent years in the clothing industry. This product is just the best combination between style and functionality.”

PRESS KIT

DROP US A LINE

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