This project-centered course provides a guided opportunity for you to practice your agile development skills. Using the venture design process that frames the four courses in this Specialization, you will apply agile processes to a project of your choice or to a provided venture concept. From persona, problem scenario, and user story development to designing user testing and product launch, you’ll practice leading an agile project. You’ll finish the course with a portfolio-building design brief that demonstrates your learning and specialized skills in agile product development.
To get the most out of this course, we suggest you first complete the other four courses in the Agile Development Specialization (Getting Started: Agile Meets Design Thinking; Running Product Design Sprints, Managing an Agile Team, Testing with Agile).
By the end of this course, you'll be able to:
--Formulate foundational positioning statements
--Create, refine and test actionable personas
--Conduct user interviews and analyze the results
--Determine a 'happy path' to quickly test user stories
--Run motivation and usability testing and evaluate the results
As a Project Management Institute (PMI®) Registered Education Provider, the University of Virginia Darden School of Business has been approved by PMI to issue 40 professional development units (PDUs) for this course, which focuses on core competencies recognized by PMI. (Provider #2122)
This course is supported by the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.

From the lesson

Develop Personas and Problem Scenarios

Welcome to Week 2. This week you'll work on getting a baseline on your personas and discovery plan. Submit this by the end of the week to get (and give) feedback to help improve your final product. If you want to accelerate your learning, go ahead and get started on user interviews and set up a few Google AdWords.