Positive Change - Environmental: Non-Profit

Recognizing non-profit organizations and associations with marketing programs that have measurably shifted audience (B2B or B2C) behavior toward more environmentally sustainable choices, grown demand for more sustainable products and servi

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2015 BRONZE

Clean Our Cloud

Greenpeace's clean our cloud campaign raises the issue of how the decisions we make as consumer are having a negative impact on the environment. In a series of humorous videos, Greenpeace pokes fun at amazon, apple, and Microsoft while raising awareness of coal power data centers that power the "cloud". In just one month 215,000 people signed our clean our cloud petition, which then convinced apple to change their data centers to run off coal free, 100% renewable energy