Under the deal with Gravitas Ventures, the film will debut in at least 25 select theaters through a collaboration with theatrical-on-demand platform Tugg, as well as on VoD, on September 25.

Unbranded is based on a book about four friends – Ben Masters, Jonny Fitzsimons, Thomas Glover and Ben Thamer – who travel 3,000 miles on horseback with 16 trained mustangs from Mexico to Canada and through the public lands of the American West. The journey, which took five and a half months, saw the men ride through desert, canyons and rocky hillsides in the Grand Canyon, Yellowstone and Glacier National Park, ultimately travelling through five states.

Unbranded was exec produced by Cindy Meehl – who directed the 2011 documentary Buck – and produced by Dennis Aig (Guide Season).

The deal for the doc was negotiated by Nolan Gallagher for Gravitas Ventures and Wilder Knight of Pryor Cashman LLP on behalf of the filmmakers.