Taking Campaign Recaps the Extra Mile

In the ad industry, it’s pretty standard practice to include reports at the conclusion of a campaign, or, through a tool like L&S Business Intelligence, updates during one. After all, how else can we be sure our work is moving the needle for our clients?

For South Dakota Tourism, everything leads up to summer – or peak season, as it’s known around here. Since so many individuals around the state spend so much time and effort preparing for these few months, we decided to go the Extra Mile with our reports for the time period.

South Dakota Tourism and its partner communities received customized infographics with details about campaign metrics like impressions, clicks, page likes and more. Each also included illustrations specific to that location – the famous buffaloes of Custer State Park, hikers in the Black Hills & Badlands, fishermen for Pierre, and so on. See all the individual touches by checking out each infographic below.