Goldgenie’s $400K Diamond Studded 24 Karat Gold Men’s Racing Bike

As you know British luxury goods maker Goldgenie, love to wrap everything in gold or embellish them with diamonds – occasionally they do both to the same item. Regularly smartphones and tablets go through this beautifying process. A slightly different item now gets the luxury treatment – they have plated a racing bicycle in 24 karat gold and bejeweled it in diamonds – and named it 24 karat Gold Men’s Racing Bike.

Goldgenie’s experienced hands covered the entire bicycle in gold, which is from the tip of the drop handlebars to the wheel trays and everything in between. They even carefully soaked every ridge of the gear chain in gold. Only other color you are going to see is accents of black in SR4 racing tires and the soft San Marco suede saddle.

The shiny two-wheeler is a looker, it is definitely going to turn heads when it’s lucky owner ride through the masses in New York or London. Just make sure you don’t ride through puddles!

The bike is 100% customizable, if you prefer exotic leathers, different finishes as well as different precious stones, Goldgenie is ready to accommodate your wishes. As it is 24 karat Gold Men’s Racing Bike with diamonds costs £250,000 (about $390,000). Just a reminder this too belong in that segment of “gifts for people who have everything”. On the other hand you can buy one for yourself.