What we're all about

December 19, 2016

After almost a year of development work we released a Tags chatbot for Facebook Messenger, and we’re getting ready to release our first iPhone app. But we haven’t really talked about what our products are, or, for that matter, what our mission in the world is.

Tags is all about making it easy to keep stuff, and then find it when you need it. It’s that recipe you want to try sometime. Or that warranty you may (or may not) need someday. Maybe it’s a phone number, or a model number, or a ticket number — where do you keep this kind of stuff? And more importantly — how do you find it when you need it?

Tags lets you save these types of notes — we call them “mini-notes” — quickly, without having to select a “note type”, or think of a title, or choose a notebook. Just snap a photo, or type something in. Then, give your mini-note one word that describes it — a tag — and you’re done!

The real magic happens when you want to find your mini-note: you don’t have to remember your tag. Search for anything related to it, and Tags will find your stuff. It’s that simple. So, if you have a photo of a receipt tagged with “receipt”, you could search for “purchase” and find it. Or “payment” or “invoice” — anything goes. Tags will find it. Like we said: magic.

Behind the scenes we use sophisticated Natural Language Processing (NLP) combined with additional algorithms to correctly guess which mini-note you’re looking for. These complicated techniques allow us to bring simplicity to your life: you don’t have to keep stuff in different apps (“Did I write it in the Notes app? Did I send myself an e-mail? Or is that list I’m looking for still in my WhatsApp conversation?”). You don’t have to sort between work and personal stuff. You don’t have to pick notebooks, or color code your notes. Just one word, that’s it — and we’ll find it for you.

In addition to the bot, we are currently close to completing our Tags app. This iPhone app will be a full-fledged note-taking app, geared towards speed, simplicity and compact notes. The app will allow you to save all those little things you never know where to save — and always find them when you need them — all in a beautifully designed app that’s a joy to use. Check in with us periodically to see when this (free) app launches.

Tags is still in its infancy and these are our first products, but they reflect what we’re all about: making it easy to keep stuff and to find it when you need it. Our journey is just starting. We’ll be thrilled if you’ll join us.