Own fields network

MarketingPRO relies on exclusive and proprietary field consultants directly selected, briefed and controlled. By choice, we do not link with partner companies, that are less controllable and maneuverable: we offer, instead, full control of the primary & direct process of information collection (vertical integration), for the sake of accurate, complete and detailed service output, on–time. We overtake database information with ad-hoc data gathering, on field. This is what distinguishes MarketingPRO from most intelligence providers!

Multiple industry

Our team matured consulting projects experience at different Customers across several industries like construction equipment, passenger cars, chemicals, building industry and others. We bring Customers the best-competitive-practices, measured cross-industry.

Data analysis

MarketingPRO's renowned promise is built-on the scientific-approach at the base of what we do. Not only it applies to market researching: it also distinguishes the way we read and analyze the information and the way we do consulting. Scientific-approach means accurate, complete and detailed data analysis and reporting, to really support our Customers’ perspective. We embrace our Clients business challenges and support them, matching meaningful objectives.

​Safe dead-lines

MarketingPRO plans appropriate time-lines, challenging thus feasible, and respect them: this is much appreciated by Clients, who can rely on tangible results, based on measurable, specific and realistic service scope and target, delivered on-time. We work on deadlines and guarantee fast answer to our Customers. Gantt plan predisposition (at the base of every project), weekly detailed reporting to Customers’ management (for service progress-status control), anticipation of partial results during the service process and full respect of planning: this all means safe deadlines!

Results Improvement

Competitive positioning improvement, pricing strategy evolution, optimization of marketing investment, identification of main CSFs (Competitive Success Factors) together with profit & marginality increase are just some of the tangible and distinctive outcomes of MarketingPRO supporting action: MarketingPRO matches marketing competences to the Customer’s entrepreneurial & managerial spirit, in order to enhance their business performance.

​Value for money

MarketingPRO makes available unbeatable service precision (demonstrable at any time), sound proven preparation and vast intelligence / pricing consulting expertise, offered at highly competitive rates. In other words, we offer high-end value-for-money: more than words, it is the extraordinary MarketingPRO customer retention to proof it.

We are proud to supply the most successful companies, by industry!

MarketingPRO is the reliable, proven, solid and objective intelligence service partner.

02

2020: Year of Electric

Following a recent spread in the passenger cars industry, electric engines are about to be implemented in the Construction Equipment sector: launches are expected for 2019 and 2020.

Ever more players – from CAT to Volvo, from Komatsu to JCB, indeed, are ready to launch new ‘full-electric’ excavators (mostly compact ones). Hybrid machines, allowing for a 25% reduction in fuel consumption and emissions, are already sold on the market (and sales are expected to grow by a 7,5% CAGR rate for the next 5 years); but Makes want to further top and improve performances.

What are the main advantages of an electric propeller, rather than a traditional diesel engine?

Zero Emissions: With increasing frequency, machines are operated inside urban centres, close to hospitals, grocery stores, restaurants, or used to dig underground tunnels. The adoption of electric engines drastically reduces fumes and the environmental impact, and allows their use virtually everywhere.

Improvement in user experience: On the one hand, electric engines grant power and performances equal to their diesel counterparts; but, on the other hand, they improve the overall driving experience, reducing vibration and allowing instant torque.

For more details and reports on how Construction Equipment players are focusing on electric propellers, MarketingPRO is specialized in the provision of qualitative surveys and comparative analysis, in order to track and pinpoint differences in the product range, pricing, and characteristics of the makes’ offering.

Get in touch with us today, writing to [email protected] or through our website contact form.