Against the Grain – March 10, 2004

Anatomy of a Victory. Voter approval last week of Measure H made Mendocino the first county in the nation to ban the growing of genetically modified organisms. Just how did the Yes on H campaign, badly outspent and up against the formidable biotech industry, prevail? Are there lessons here that concerned citizens can apply to other struggles? Campaigners Els Cooperrider and Doug Mosel share what they did and why.