Upcoming Dates

Course Description

Learn the steps to using social media and boost your construction business.
Understand the designbuild process of a social media campaign. If youve been appointed social media superintendent and want to run a campaign as successful as your construction company, youre in business. After this topic, youll have the tools to take control of your social media presence, a grasp of how to build purposeful content and where to post it to get the job done right.

Agenda

Create Your Plan in the Space Where Your Strengths and Assets Collide

Establishing Goals - How Will Social Media Benefit Your Business?

Old Fashioned Branding (Maybe More Like

New Fashioned')

Connects With Potential Hires and Clients

Connects With Past Clients

Supports Your Causes

Creates Positive Press

Establishes You as a Thought Leader

Outlining Target Market

Who Are They?

What Are Their Interests?

What Problem Do You Solve for Them?

Which Social Networks Will You Use?

Choose by Who They Target

Twitter

Facebook

Instagram

LinkedIn

YouTube

Pinterest

Also of Interest: Houzz, Angie's List

Keep Information Across Mediums Consistent

Research

Review Your Competition

Review Companies You Admire

Hashtags

Discover People Who Also Connect With Your Target Market but Don't Compete With Your Services

Virtual LiveLearn from a live instructor who is remotely delivering training to you through live web feed. Students may take this course from their own home or office. Training is interactive, students may ask questions and directly converse with their trainer. Remote login software and details are provided prior to class.

Location

Virtual Live

Date & Time
Feb 07, 2019
1:00 PM ET

Duration
1 Day

Course Type:
V

Virtual LiveLearn from a live instructor who is remotely delivering training to you through live web feed. Students may take this course from their own home or office. Training is interactive, students may ask questions and directly converse with their trainer. Remote login software and details are provided prior to class.