It helps you build brand awareness. You shouldn't think of social marketing as direct sales as it would rarely be the case. But it can partially replace advertisement (actually you should advertise via social media), it will give you a direct interaction with future customers/clients and mainly it will build a name for your business.

Link building alone will not deliver the results you are looking for.and it shouldn’t be the only focus of a SEO campaign. Social media allows you to put your website and brand directly in front of potential customers. Produce good quality content and share it across social media and watch others interact and share it … Read more