There's nothing I can do with how our posts "feel" to people. I don't have an answer for that. It's something each person must find in the mirror.

I would argue that anyone writing anything, at least in any context other than a private journal, can and should care about how their writing comes across to other people. Otherwise what is the point of writing it down and showing it to others rather than just thinking it to oneself or writing it in a private journal?

Who is the audience of the writing intended to be? What is the intended effect on that audience?