The new-design LensPen includes the same great features as the original – carbon-impregnated cleaning tip and natural goat hair brush – in a sleek new design. The cap screws on to ensure the carbon is replenished in the cleaning pad.

LensPen – New Look, New Features, Same Great Results

It has been 20 years since Parkside Optical introduced the original LensPen®, and a generation of photographers and outdoor enthusiasts have counted on it to keep their cameras, binoculars and other fine optics clean and images sharp.

Now it’s even better. At CES 2012, Parkside is introducing a new line of LensPen cleaning products with a high-class stylish design and state-of-the-art packaging. A completely new look, but with the same unmatched features that have made LensPen an optics necessity, not just an accessory. It’s completely safe for all lens and filter surfaces. The secret to LensPen’s unique cleaning ability and amazing long life – more than 500 cleanings -- is found in its special carbon compound.

Over the years LensPen’s carbon compound has convinced many camera, binocular and scope manufacturers to have Parkside Optical produce LensPens on an OEM basis for them. Parkside has introduced this carbon cleaning technology to a wide range of applications: DSLR sensors, laptop and desktop computers, cell phone cameras and, most recently, iPads and tablet screens with their new SideKick™.

“There are never any messy liquids to spray on and then wipe off, and there’s no need for dirty optical tissues or microfiber cloths, that often do nothing more than smear the fingerprint oil around,” said Peter Meurrens, Vice President of Operations at Parkside Optical.

“Try it once and join the millions of already satisfied LensPen customers who know that nothing cleans like a LensPen,” Meurrens said. “Not really so surprising for those that know us because at Parkside Optical we focus all our energy on one little problem that everyone else seems to ignore: how to clean fingerprints!”