Using its proprietary optical technology, Casio has developed the world's first lens using transparent ceramics. This breakthrough will make it possible to create zoom lenses for cameras with greatly reduced profiles. Ever since Casio's EXILIM thin card-size digital camera went on sale, the entire digital camera market has undergone a huge change. Compact digital cameras offering mobility in a small package have become mainstream, while there has been a major push in technological development to find better methods of creating smaller, thinner cameras. Casio is continuing to take the lead in this field by creating the world's first transparent ceramic lens using LUMICERA, a transparent ceramic developed by Murata Manufacturing Co., Ltd.