Hasbro has unveiled a handheld device called My3D that promises 3-D on iPhone / iPod touch. It promises 3D content that offers a 360-degree experience in gaming, virtual travel experiences and entertainment content.
According to Yahoo! News:

Hasbro is confident it will and says it has teamed up with Dreamworks Animation, whose movie “Megamind” hit theaters last weekend, to develop material.

Separately, Hasbro’s My3D will use content from a 3-D television network from Discovery, Sony and Imax scheduled to make its debut next year. Viewers will be able to see trailers and exclusive behind-the-scenes snippets from films for up to 20 minutes. Hasbro says the device will be a key way to market its own brands in a 3-D experience, though details haven’t been set.