Waterloo adds vodka cooler to Seagram’s product line

The company claims that the beverage is inspired by fruit punch from Jamaica and the Caribbean.

Waterloo Brewing commercial director Jim Manz said: “We purchased the Seagram trademark with a plan to expand its value and equity to new cooler products and new beverage alcohol segments.

“A few years ago, we launched Seagram Cider, made from real apples and no preservatives, unlike ‘synthetic’ ciders. Our cider is priced right and continues to be a great success.

“Today’s launch of Seagram Island Time Anytime represents a further extension of the Seagram trademark into new product territory.”

“Today’s launch of Seagram Island Time Anytime represents a further extension of the Seagram trademark into new product territory.”

Waterloo Brewing expects the launch of Seagram Island Time Anytime to enhance its reputation for product innovation and development. The new vodka cooler is available across Liquor Control Board of Ontario (LCBO) approved stores in a six-pack of slim 355ml cans for C$11.95 ($8.90).

Established in 1927, LCBO is a Crown corporation that retails and distributes alcoholic beverages throughout the Canadian province of Ontario.

Manz further added: “In Canada, we have a strong affection for the islands of the Caribbean: the people, the lifestyle, the food and drink.

“Whether it’s a mid-winter escape or a refreshing break from the summer heat, this 5% alcohol, refreshing blend of lemon, sweet strawberries, mouth-watering melon and tropical guava will transport people to the magic of the islands.

“To make it even more perfect, it’s available in a 6 x 355ml ‘slim’ can pack.”