Much like Tidal has struggled to compete with Spotify and Apple Music, Sprint Corp, which has a market cap of 35.55 billion and has seen their stock price rise six points year over year, is in a constant battle for market share with AT&T, Verizon and T-Mobile.

Most of the headlines will suggest this partnership is a huge win for TIDAL, but Sprint stands to benefit just as much. Unlike Verizon customers who own an iPhone and subscribe to Apple Music but have to worry about data overage charges, Sprint offers their customer base unlimited data. An unlimited data plan combined with unlimited music streaming should lead to a lot of converts, especially those with a proclivity for instant access to exclusive releases—TIDAL's calling card the past two years.

While terms of the deal were not disclosed, according to Fortune, TIDAL held an industry value at $100 million in 2016, which would make Sprint's stake worth approximately $33 million.

Update: According to Forbes, Sprint purchased a 33% stake in TIDAL for a reported $200 million. Wow.