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Sussex-based Vent-Axia is delighted to have been highly commended at this year’s Electrical Industry Awards in the Marketing Initiative of the Year category.

The judges were impressed by the creativity of its highly successful ‘Adam & Eve it’ campaign which doubled heating enquiries in the first two months and increased sales in month one by over £30,000.

Vent-Axia launched the campaign to raise awareness of its range of heating products and to promote the fact that the company offers more than just ventilation. The ‘Would you Adam & Eve it? Vent-Axia does heating too!’ awareness marketing campaign was designed to stand out and used a range of marketing collateral such as interactive banners, till wobblers, floor stickers and giveaways. This was supported by a PR awareness campaign in the trade press, advertising and social media.

“We are thrilled that Vent-Axia’s successful campaign caught the judges’ eyes and has been highly commended at these prestigious awards” says Jenny Smith, Marketing Manager at Vent-Axia. “The campaign has really done its job of raising awareness of our full offering and improving our sales. One of the reasons it has been such a success is that we did more than just putting up posters in a branch – we engaged with the electricians and made it fun as well as informative. This in-branch activity helped our campaign stand out at the awards and we are so pleased to have it recognised in this arena.”

Central to the campaign was running a competition based around a fairground style pull-up banner with holes cut out where the faces of Adam and Eve would be. Electrical Wholesalers were provided with the banner so their customers could pose as Adam and Eve and enter a competition by sending in their pictures to Vent-Axia via Twitter. The initiative successfully showed an increase in enquiries and quoting opportunities from branches, that otherwise wouldn’t have thought about Vent-Axia for heating.

Ideal for residential or commercial applications, whether it is a bedroom or hallway, office or shop, Vent-Axia’s electric heating range can provide the solution. For instance, Vent-Axia’s Opal aluminium radiators are slim and stylish in design and offer households attractive, energy efficient comfort with the radiators featuring dynamic fluid with high thermal inertia. Manufactured from 100% recycled aluminium derived from drink cans, the Opal features 5 pre-set life style functions enabling an easy install. The fast programmable controls and an energy monitor also mean that households can lower energy consumption and so reduce fuel bills.

Also included in Vent-Axia’s electric heating range is a series of attractive towel rails featuring high quality white or chrome finishes with ten different models, split into flat, curved and designer styles. Control is central to the range, with the series featuring an optional advanced controller offering five heat outputs. Households therefore have warm dry towels without wasting energy, bringing greater comfort to the towel user but also adding to the overall temperature and comfort of the room.

Meanwhile, Vent-Axia’s Bluethermal™ underfloor heating allows low temperature radiant heat to provide evenly distributed warmth, with accurate controls ensuring this form of heating is more energy efficient than ever. And with the thermal output being 2-3 °C lower than using a convection based system, savings of 5-10% of the running cost are realised. The system includes a thermostat controller that monitors both the floor and air temperature so customers gain maximum control over their environment by allowing them to set the thermostat at either the ideal floor or air temperature.

Attended by the biggest names in the industry, the Electrical Industry Awards ceremony took place at The Royal Garden Hotel, Kensington.