Tag: Jeremy Geiger

Is Variable Product Pricing the Next Horizon in Local Advertising?

Proximity-related factors enable predictive modeling around transaction probability. That can then be plugged into an equation to determine price sensitivity or elasticity on an individual level. What discount will get your attention? From there, it’s a matter of variable pricing to customers that are new, repeat, faraway, nearby on foot versus driving by at 60 mph, and so on. And that’s the key: though we have time-based variable pricing (a la airlines), proximity-based personalized pricing is the next phase.

As 2012 wraps up, it’s clear we’ve had a ton of action and evolution in the world of hyperlocal this year. Looking toward next year, Street Fight asked 12 hyperlocal luminaries to share their predictions for where local is headed…

LBS and Retail: Big Brands vs. Small Merchants

Big brands and small businesses see value in location-based technology differently — but both are competing for the same mobile consumer. That was a key takeaway from a panel about location-based services on day two of the Street Fight Summit, moderated by Doug Stephens, president of Retail Prophet.