Kibo report also reveals price as a top factor for consumers when
considering a purchase; 76% indicate they regularly price check
competitors, 68% say the most important factor for going elsewhere is
finding a lower price

January 31, 2017 09:02 AM Eastern Standard Time

DALLAS--(BUSINESS WIRE)--Kibo, the world’s leading cloud-based unified omnichannel commerce
platform, today announced the release of its second annual Consumer
Trends Report - 2017 Edition. Based on responses from nearly 3,000
consumers in the U.S. and U.K., the report found that personalization,
price, and fulfillment are key influencers on the path to purchase, and
that today’s consumers are increasingly gaining high expectations for a
unified shopping and brand experience across all purchasing channels and
touchpoints.

Other key purchase influencers included individualizing offers and
recommendations throughout the online experience, providing multiple
fulfillment options and having an interactive yet simplified shopping
experience. Consumers also indicated a high expectation of retailers to
access a global view of their online and offline behavior.

Many organizations have omnichannel plans or implementations in
progress, and this year’s report explored the pulse on consumer
behaviors and trends to help business decision-makers determine and
understand how to best move forward with omnichannel initiatives. Key
highlights from this year’s survey revealed the following:

Individualized Shopping Experiences: Personalizing a consumer’s
experience can have a big impact on their path to purchase, with 85%
stating they are influenced by personalized home page promotions and
92% stating personalized shopping cart recommendations influence them
to complete a purchase.

Pricing is a Driving Factor: Price was a top factor for
consumers when considering a purchase, followed by product brand and
retailer website brand. The survey indicated that 76% of consumers
regularly price-check competitors, up from 66% from last year’s survey.

Online and In-Store As One Seamless Experience: 94% of
consumers state they do research online before visiting a store, up 8%
from last year. Nearly three quarters of consumers expect store
associates to be able to access their customer history when they visit
a store after purchasing online. Almost half of consumers surveyed had
store associates find an item in another store for ship-to-home in the
past six months.

Inventory and Fulfillment: 81% of consumers said they have
looked up inventory on a retailer’s website before visiting the store
and 80% are less inclined to visit a store if a website does not
provide current product availability (up 24% from last year).

“As consumer behaviors, expectations, and demands continue to rise,
retailers and brands equipped with the latest data will be better
prepared to win in the new year,” says Tushar Patel, CMO, Kibo. “In
order to satisfy consumers with high expectations of a cohesive
experience no matter the touchpoint, merchants need to do a holistic
evaluation of their commerce programs. Knowing where to focus efforts
will allow them to make changes that provide the biggest impact to
customer satisfaction, loyalty, and ultimately the bottom line.”

Survey Methodology

The Kibo Consumer Trends Report includes survey feedback from 2,994
consumers, 1,993 in the U.S. and 1,001 in the U.K., ages 18-65+, with
53% of the respondents female and 47% of the respondents male.

Kibo empowers retailers and branded manufacturers to achieve optimal
performance of B2C and B2B commerce through unified consumer
experiences. With over 40 years of innovations, Kibo provides a complete
omnichannel commerce platform delivered with the lowest total cost of
ownership and the fastest time to market. By leveraging cloud
technologies, individualized buying experiences, and true enterprise
scale, Kibo enables you to reach higher peaks of sales and consumer
loyalty. No matter the challenge, Kibo powers your success. For more
information, visit kibocommerce.com