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His late-night infomercial featured Vu surrounded by luxury items: mansions, yachts, expensive cars and, most visibly, collections of young bikini-clad women. He promoted his free 90-minute seminar to learn the same secrets he used to make millions. As a Vietnamese immigrant, he presented himself as the classic "rags to riches" story. His infomercials promoted free seminars that served as advertisements for paid seminars, the most expensive of which was a week-long seminar held only in Orlando, Florida that cost as much as $16,000. Vu's investment theory involved finding "distressed" properties — foreclosures, bankruptcies, divorces, tax liens — and selling them at a profit.[1]

In the early 1990s, Vu was sued by former students and investigated by the government for alleged violations of securities laws, fraud and false advertising.[2]