DLF adds Scarecrow to its roster

DLF has appointed Scarecrow Communications as its creative agency for some of its residential products across India. The agency was selected after a rigorous pitch process.

In a press statement, Anindya Banerjee, ECD Delhi, said, “It’s a privilege to be working on a brand like DLF. It is also a challenge to be working on a category that shows immediate results.”

Raghu Bhat, Founder Director, Scarecrow Communications, added, “This is a very important win for our Delhi office. DLF is the largest real estate brand in the country. They are looking for fresh thinking and this is a great opportunity for Anindya and the Delhi team to do some great work.’

Scarecrow, headquartered in Mumbai, handles various Delhi-based brands such as Nestle, MVL Mobiles, Religare and BPCL.

DLF is India’s largest real estate company. Founded in 1946 by Raghuvendra Singh, it has currently over 3000 acres of planned development in place. It is best known for having developed Gurgaon into a major international sub city. DLF is a well-diversified group and their interests span residential, commercial and retail segments.