Sony may forgo the Xperia branding and adopt the new One Sony branding for this fall's flagship smartphone, according to various reports. Rumored to be called the Sony i1, the possibly forthcoming Android handset could be among the most powerful devices to date.

Related stories:

Details, which first surfaced in late April, suggested that the Sony "Honami" i1 would be among the first phones to feature Qualcomm's Snapdragon 800 processor.

Additional speculation called out a 5-inch 1080p HD display, 2GB RAM, and a 3,000mAh battery. Said to be centered on the CyberShot line, the phone was rumored to have either a 16-megapixel or 20-megapixel CMOS sensor with Carl Zeiss optics.

New, and still unconfirmed specifications trickling in this week tie the i1 to a glass-and-metal body that may also include traces of carbon fiber. As far as the screen is concerned, the phone is rumored to have a Reality/Triluminos Display with X-Reality image processing similar to that you would find in a Sony TV.

In other words, Sony could trot out phrases such as "true to life" or "most accurate" to describe the display.

Presumably running the latest version of Android, the software experience could also feature a new, custom Sony UI. Other details for the Sony i1 include water and dust resistance, 32GB internal storage, LTE connectivity, and front-facing stereo speakers. Not as slim as some or as bulky as others, the device is said to come in at 0.4 inch (10 millimeters) thick.

According to the latest chatter, the Sony i1 is expected in late summer or early fall, where it should come to the United States as an unlocked smartphone. Based on the rumored timing, I might look for an IFA announcement.