As of now, the exhibitors of the “interzum cologne” are again invited to enter their product innovations to the “interzum award: intelligent material & design 2011”. The registration period ends 10 March 2011. The design competition, which is already being held for the sixth time by Koelnmesse in cooperation with red dot, has become a well established quality standard in the industry.

“The supplier industry has the role of a key industry which spurs innovation. It is the innovator for a whole industry. In this area design is becoming increasingly important, because it makes quality visible and is thus the deciding factor for commercial success of a product in the market,” emphasises Professor Dr. Peter Zec, managing director of red dot, head of the Design Zentrum Nordrhein Westfalen, and Icsid Senator.

Receiving an accolade in the “interzum award: intelligent material & design 2011” moves the winning products and materials into the focus of international media and decision-makers – hence the accolades are an excellent marketing tool for lastingly positioning oneself in the market. The awards presentation will take place as part of the trade fair party on 24 May 2011, marking the beginning of the “interzum cologne”. During the trade fair all award-winning products will be presented to the public at a special exhibition. As of now, you can register online at www.interzum-award.de/registration.

About the competition The quality of products becomes apparent in their daily use: innovative design and intelligent details characterise their aesthetics as well as functionality. The declared goal of the interzum award: intelligent material & design is to put these qualities centre-stage. A jury consisting of international experts from the design and architecture scene adjudicates the entries in the categories “Materials and surfaces”, “Fittings, glass, and light”, and “Manufacture of upholstered furniture and bedding” and awards accolades to the best for their exceptional design achievements. Following the trade fair, all winners will be presented at an online exhibition at www.interzum-award.de.

About the cooperationThrough its cooperation with red dot, Koelnmesse not only highlights the general significance of design as a driving force in the industry, but also particularly distinguishes the competition winners as forward-looking initiators of new developments in the supplier industry. The successful cooperation between red dot and Koelnmesse has been in existence since 2001.