IGK Holographic Foam Adds Shine and Color to Your Hair Without Bleach

UPDATE (October 30, 2017, 9:30 p.m. EST): Well my friends, it's been less than a week and the second IGK duochome highlighting mousse shade is already here. Are you ready for it? Because I might just be more obsessed with it than I was with the first, cotton candy-esque hue. Enter meteor, an iridescent blue that shifts to a shimmering, otherworldly purple thanks to finely-milled mica and pearl extract. The brand took to its Instagram Stories to show off the second color in the collection with a handy tutorial showing how to use the product (which you can do with a brush, sponge, or fingers) and well, the results are completely mesmerizing. And, the foam shows up nicely on dark hair. Score. Needless to say, you should all go peep IGK's story to get an even better look at meteor, because the line drops this upcoming January, and believe it or not, it'll be here before you know it.

IGK, which makes some of the most Instagrammable hair products at the moment, is about to launch its coolest product yet. Its cofounder Leo Izquierdo gave us a sneak peek at the upcoming holographic foam on his Instagram Story. It's basically duochome highlighter in mouse form. And instead of tapping it atop your cheekbones, you rake it through your hair. Count me in.

Thanks to the unicorn trend, I can cover my whole face in color-changing, holographic makeup. My hair has felt left out, though. Intrepid hairstylists have artfully painted on hair dyes to have a holographic effect, but it doesn't exactly have the same color-shifting shine as makeup. Plus, you have to factor in all the hours you would have to spend in the salon chair to accomplish the look. IGK's holographic foam, on the other hand, works instantly with the help of finely milled mica and pearl extract. (Both can be found in your favorite duochrome highlighters.) Plus, the foam adds some color to hair. The new product will be debuting with two shades: a pink that shifts to teal and a blue that will be revealed soon. You can see the pink on blonde hair below.

Aaron Grenia, Co-founder of IGK Hair Care, kindly offered us some insight about the product in question, explaining that they wanted to take the ever-growing holographic beauty trend and translate it to hair. "We wanted something that would be experiential, photograph amazingly, and have great payoff; like makeup for hair," he said. "When you dispense it into your hands it foams up immediately into a shimmering, colorful ball. When you spread it over your hands you start to see the holographic payoff, that transfers to your hair as soon as you apply," he explained of the process, also adding that you can paint it on specific strands, or apply it all over with your fingers or a comb, depending on the look you’re going for.

I'm curious about how the colors will show up on dark hair. The holographic foam may not be a good temporary hair color option, but I'm guessing it will still give it that IRL Kira Kira shine. IGK will be posting more sneak peeks on other hair colors soon. Unfortunately, we'll have to wait until January to try it out for ourselves.