This is an unpaid internship placement, perfect for a Niagara Collegeor Brock University student or anyone who is looking to extend theirbusiness experience and add it to their resume. This is a virtual placementwith a maximum of 8 hours per week.

Publicists are hired to get press coverage for their clients. What doesthis mean? Publicists are the media world’s version of cheerleaders,to an extent.

Their job is to get journalists to write about their client, whoever it might be.Will produce and co-ordinate Blog Radio Shows, finding and inviting guests,with follow-up.

Press Releases: A Publicist's Pom Poms. How do publicists get the pressto write about their clients? They issue press releases. Most peoplehave come across a press release at some time and these generalannouncements are sent out en mass to the press to alert them of newsand, hopefully, generate stories.

Publicists usually write these press releases and, to get a sense of what apress release is like, check out Google’s archive of press releases.

These press releases, as you might assume, make announcements aboutnew initiatives and business developments the company is involved in.

Beyond press releases, which are generalized announcements, publicistsalso cultivate relationships with journalists in order to place storieswith them.

Good publicists understand the inner-workings of the media sothey can recognize the stories that certain journalists want to writeabout. Certain stories are obvious and don’t require much in the wayof publicity: