Johnny Lingerie

98.7 degrees Fahrenheit to be exact. This is why you should not wear the same bra two days in a row.

I’m sure you’ve seen a newspaper on the street that is starting to turn brown from being outside in the sun. The paper is slowly burning. It is oxidizing. Fire is rapid oxidation. Body heat will cause the delicate parts of your intimates to do the same thing: oxidize and break down. You are burning your bra, and not in a cool, radical, liberating 1960’s way.

You wear your bra for 12-16 hours a day. The many components that make up a bra will slowly breakdown from your body heat; especially the elastic, of which so much of your … Read more

So they tell us. Then why isn’t there more cotton in our underwear? Sure, there’s plenty of cotton panties, but what of bras? Is this only the domain of lady golfers and Mother Earth types? Perhaps there are compelling reasons why cotton is only a small percentage of the marketplace. I’ve checked in with some of my retailer customers on this topic. The marketplace always bears the truth — the cold, hard truth.

The lure of cotton is its natural fiber. There is a small but dedicated following for this. Most bras on the market today are of synthetic and technological fabrics. The majority of cotton bra seekers do so for this wholesome reason, compelled by philosophy, health reasons, allergies, among others … Read more

Cage bra. Harness bra. A bra with a more complex strap configuration over the shoulder and/or on the back band. A look that has been growing in recent years. Seemingly at once, two events brought this style to the forefront for me.

While visiting the EXPOSED: A History of Lingerie at the Museum at FIT, the graduates majoring in Intimate Apparel had their work on display in the lobby. All five students incorporated some version of the cage bra. Their work is exceptional, perhaps a hopeful foretelling of the future of the industry and market.

And the ubiquitous Victoria’s Secret has introduced a Very Sexy collection using all kinds of straps and configurations in a variety of different styles.

Summer approacheth. A time for fewer, lighter clothes and more baring outfits. Tis the season for strapless bras. As if bras were not already an enigma, wrapped in a riddle, surrounded by mystery, now the job must be accomplished with no visible means of support. Finding a strapless bra that works seems to be an unending quest. In fact, there are quite a few bras today that perform this function quite well.

Va Bien Ultra Lift & Panache Evie

Bras work by two main classifications of design: lift and compression. In order for a strapless bra to have lift, an underwire is necessary. Those without underwire, most notably the circular, engineered knit bandeau type, only use compression … Read more

In a very short span of time, I received three unrelated comments on my blog from women convinced bra fitters consistently put them in the wrong size bra. It was such an odd occurance. My first reaction was to think said women were resistant to their true size.

This got me thinking. Who knows more: the people fitting the bust, or the people with the bust? So I decided to ask the experts. I will tell you now the results were not at all what I expected. I have been happily educated.

Being in the wholesale bra business in NYC, I have access to some of the most experienced and knowledgeable retail operations and bra fitters in the country. Hugely successful businesses. … Read more

I love balconette bras. There is no other bra style that can compare with its classic sexiness and shape enhancement. The literal translation of the word balconette is little balcony. Performers regularly joke about the theater’s balcony being the cheap seats, though there is nothing cheap about this extraordinary bra style.

Lou Paris & Chantelle

Occasionally referred to as a shelf bra, the balconette is not for the meek. It is nearly a display case for the goods in a beautiful, tasteful way that exalts the female form.

Aubade & Mimi Holliday

Many bras are called balconette, though not all are. The essence of this style is the shelf construction and low décolleté. In either the … Read more

Soir de Venise Collection AW17 ~ Lise Charmel

b.tempt’d ~ b.splendid Collection’s New Color, Red Plum Heather

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Mission Statement

Lingerie Briefs is multi-faceted Lingerie and Fashion Blog for consumers and industry insiders written by Ellen Lewis and other experts from the Intimate Apparel world. Ellen created Lingerie Briefs as her virtual Lingerie boutique.”The merchandise that I feature are all products I have personally reviewed and which I would be proud to carry in my own shop. It’s an artistic and literary destination providing insight to both the Lingerie Industry and Lingerie Consumer.” …Ellen Lewis