Raw denim is more sustainable than the pre-washed denims on the market because it is durable, doesn’t need to be washed frequently, and isn’t sand-blasted. But there are still issues with cotton as a crop. Organic cotton doesn’t use harsh chemicals, but growing the plant is a very water-intensive process. Conscious consumption is important, and while innovations in production are fantastic, there’s always more that can be done.

To find out more about raw denim and why it really is different from all the rest, read the full article here.