Tag: architecture

It’s well known that architects are poorly paid. With a lengthy degree, followed by three or more years of apprenticeship and professional exams before they can even use the word architect, it seems crazy.

It’s not crazy, even if it is unfair.

I believe that people’s willingness to pay for a service has to do with their sense of criticality: the distance from a crisis. A simple analogy: most yachtsmen are resistant to the cost of a properÂ life-raft, when they see one in the chandler. No-one intends to have their boat sink, and it seems hard to justify the raft. But the same sailor, when dismasted and holed in the open sea, will happily pay almost any amount for helicopters and other rescue options. Similarly, if you need surgery, your first thought is not the cost, but the quality and experience of the surgeon. If you are up against the IRS, you want an experienced tax advisor, not just a cheap one. Read more about Architecture and Income …

The Architect magazine this month has a feature on work – Â you can learn more at their website – it’s an important topic, because we mostly do too much of it.
On the front page of the article is a drawing that lists some of the activities we enjoy (endure?) in the workplace:

focus

nurture

nourish

meet

research

grow.

It’s a good list, but I think it misses something really important. In my experience there are two very different kinds of focus work.