The 29-year-old, who became a father today for the first time with his fiancee, model/TV personality Blac Chyna, said that his daughter, named Dream, will be clad in his tongue-in-cheek designs when the line debuts next year.

“@arthurgeorge87 kids and baby socks, coming 2017!! You know our baby girl is going to be rocking these!!” he captioned the photo, which received more than 32,000 “likes.”

Among the hundreds of comments, a torrent of criticism blasted the brand’s message as being inappropriate for children.

“Why would you put thug life on socks for kids?? I would never put these on my kids, totally sending the wrong message @robkardashian,” a commenter wrote. Another person added: “Not cute or creative and not appreciated or appropriate to put thug life socks on a child of color.#wrongmessagebro how about – ‘Future Prez’ .. I’ll take a check when you use my idea thanks. @krisjenner.”

Still, the younger brother of Kim Kardashian West had support from some of his followers. “Rob people are insensitive and stupid. Thug life in no way shape or form In 2016 has anything to do with guns, gangs or drugs. It has to do with Only and fully being a savage. It’s actually funny children are thugs meaning their bad as shit and speak their minds and will offend u so quickly because their children. I get it rob,” a fan commented.

A post shared by ARTHUR GEORGE (@arthurgeorge87) on Oct 28, 2016 at 7:25am PDT

Another statement sock for toddlers that he share had a tame message that his followers praised: “Little Homie.”

Kardashian launched Arthur George in 2012 with an emphasis on striking colors and patterns, but soon shifted toward more of a novelty category by adding cheeky slogans to its range of men’s and women’s socks. Some of the adult socks are emblazoned with “MILF,” “Classy B—h,” “Baby Daddy” and more provocative expressions and expletives.