SEO Training Courses – Becoming a Pro at SEO

As the
internet continues to grow at a rapid pace, the online opportunities
for businesses in Edinburgh grow in kind. Unfortunately, what this
also means is that competition increases by the day and another
contender takes up the challenge of reaching the top of the Google
rankings.

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Getting
to the top of the Google rankings is the online business equivalent
of winning the lottery. Unlike the lottery though, the number one
position on Google does not rely on luck. Instead, it involves a lot
of hard work and an in depth understanding of Search Engine
Optimisation (SEO).

The importance of SEO

Search
Engine Optimisation is a process that involves optimising websites
internally and externally to achieve naturally higher search engine
rankings based on certain keywords and phrases that people use to
find businesses in your niche. The idea of SEO is to gain targeted
visitors, increase brand awareness and, ultimately, grow your bottom
line. If you are good, your SEO efforts will get you to the first
page on Google – the only page visited by 75% of all users. If you
are really good, your SEO efforts will take your site to the
number one spot, which is where the real benefits are.

A study by ad network Chitika recently revealed that the top listing in Google’s organic search results receives 33% of all traffic, compared to 18% for the second position, and 11% for the third spot. Add those stats to the fact that 93% of all online experiences begin with a search and it’s pretty obvious why businesses are willing to do everything it takes to get to the top.

Feel free to share this SEO Training Courses post, I appreciate it mainly because it serves to grow the website. Also, if you happen to be seeking further assistance for your own search engine optimisation campaigns, then simply head on over to the SEO Edinburgh page and get in contact.

Why learn SEO?

SEO is a
skill – an often complicated one. For many businesses looking to
achieve higher rankings, the simple solution is to outsource
optimisation efforts to one of the pros – someone with knowledge of
the industry and a proven track record of getting results. SEO
services are cheaper than ever these days and outsourcing allows
owners to focus on other areas of the business where their skillset
is more suited. So, if SEO is cheap and frees up time, why on earth
should anyone bother enrolling on a training course?

Well,
there are several reasons:

Taking on your own
SEO

SEO is a
lengthy, on-going process and its work is never done. Any let up in
your SEO efforts will see your ranking slip below that of the
competition, and that cannot be allowed to happen. Learning SEO will
be more cost-friendly in the long term and will prevent you from
relying on SEO professionals throughout your entire business life.
What’s more, it will allow you to take on SEO internally, making
sure that all aspects of the business are structured in a way that
benefits search rankings.

Having
completed an SEO training course, you will come to see the value of
SEO in everything that you do.

Protect your
business from black hat providers

For every
provider of white hat SEO (legal and ethical practices), there are
several that use black hat techniques. These unethical practitioners
are only interested in taking your money, with no regard for your
future rankings. Black hat ‘experts’ generally engage in spam to
provide short-term results that ultimately result in a site being
penalised or banned by Google. By learning how SEO works, you will be
able to spot these rogue traders.

Become an SEO asset

Good SEO
relies on the bond between website owner and SEO provider. By
understanding and learning how to exploit SEO you can become an asset
for your partner and introduce new strategies that can be implemented
to give you the edge over the competition.

When it
comes to Google, there is only room at the top for one
Edinburgh-based business in your niche. By completing an SEO training
course, that honour will belong to you.