IGA Worldwide

Sony has announced it will begin selling advertising space in the virtual PlayStation 3 games to help the company reduce losses it has with the sale of each console. The ads will appear on billboards, posters on walls, shopping bags, television screens and cans of soda in games where they do not seem out of place. The company has partnered with companies ads virtual Double Fusion and IGA Worldwide in this work, who would lead the ads according to gender of the game, said a spokesman for Sony.