Disarming the Ad Bomb: Part 1

Mike Drexler has been an industry leader for over five decades. So when he talks we listen. Drexler’s recent MediaVillage column “The Advertising Industry as We Know It Is About to Blow Up!” resonated with many readers. All of Drexler's points are valid, in that they are being talked about in the industry, but there are counterpoints and possible solutions that beg to be heard. In that spirit, I am providing a four-part response which will run over the next four weeks.

Dave Smith is an internationally recognized digital advertising and media expert, and is well-known within the marketing community as a thoughtful, provocative, and forward-looking authority.
As a pioneer of new media application, media strategy, planni...
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