Tweetdeck

Reputation management expert Andy Beal, CEO of Trackur and author of "Repped: 30 Days to a Better Online Reputation", kicked off Day 2 of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn from these mistakes.

Twitter offers a great opportunity for brands to join the conversion by serving ads and tweeting content that is interest to users. This guide will introduce you to all the Twitter advertising options to help you reach your marketing objectives.

In the new year, the stakes will be higher and the bar will be raised. Newsrooms will become social. Brands will become publishers. And you will have to pay to play the game. But you will thrive with these awesome social tools and plugins.

Where do you find the time to be efficient and take care of branded tweets and followers, assuming tweeting isn’t your full-time job? Top influencers share their philosophies, tips, and tools for keeping the Twitter stream flowing without drowning.

Twitter will soon release an analytics platform, allowing webmasters to measure activity to their site and generated by Tweet buttons. Sponsored Tweets are also rolling out to a wider audience, allowing advertisers to target non-followers.

Want to stay on top of the latest search trends?

A study shows the use of a third-party API for Facebook posting can cut engagement by 80 percent, on average. Meanwhile, Facebook is testing new ways to filter friends and automatically categorize contacts using newsfeed filters and Smart Lists.

Twitter is adding an @User tab, Activity tab, and the ability to tweet to any user from their profile page. These features gives users a broader perspective on what's going on in the Twitterverse while giving further social opportunities.

With Ev Williams and Biz Stone solidly out of the day-to-day picture and Twitter’s positions of the last year, it seems the end of Twitter as we know it has just been accelerated. Where is Twitter headed and are they flying in the wrong direction?

Despite some of the most rapid growth posted in web history, Twitter has a surprisingly low revenue stream. To fix this, the company is considering multiple ad format possibilities, including using the main Tweet feed for promoted ads.

Twitter's President of Global Revenue, Adam Bain, said 80% of user engagement with a tweet is clicking on a a link contained inside (with the remaining being re-tweeting or responding to a tweet). Twitter also updated their link shortening service.