"A marvelous book? thought provoking and highly entertaining." ?Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." ?George Akerlof, 2001 Nobel Laureate in Economics "Revolutionary." ? New York Times Book Review Why do our headaches persist... more...

?Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.? ? James Surowiecki, author of The Wisdom of Crowds Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed... more...

Sample chapters from Predictably Irrational and Upside of Irrationality . Predictably Irrational Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions... more...

Dan Ariely, behavioral economist and the New York Times bestselling author of The Upside of Irrationality and Predictably Irrational , examines the contradictory forces that drive us to cheat and keep us honest, in this groundbreaking look at the way we behave: The (Honest) Truth About Dishonesty . From ticket-fixing in our police departments... more...

Dan Ariely's three New York Times bestselling books on his groundbreaking behavioral economics research, Predictably Irrational , The Upside of Irrationality , and The (Honest) Truth About Dishonesty , are now available for the first time in a single volume. more...

The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves. Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for... more...

Sunday Times bestselling author Dan Ariely brings his unique perspective to bear on a maelstrom of life?s problems from how to deal with a Christmas card list that?s fast becoming unmanageable to whether or not you should have children. Ariely changed the way we view ourselves, how we think and how we act, with his book Predictably Irrational. In... more...

Bestselling author Dan Ariely reveals fascinating new insights into motivation?showing that the subject is far more complex than we ever imagined. Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being ?motivators.? From the boardroom... more...

Three-time New York Times bestselling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded, illustrated collection of his immensely popular Wall Street Journal advice column, ?Ask Ariely? . Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our... more...

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological... more...