KPI Brand Accelerator Key Learnings

I’ve been a fan of KPI (that’s Key Person of Influence, not the other one) for many years now. As I’ve written elsewhere, KPI Founder Daniel Priestly was one of the first people I met in London, and in addition to learning from his experience I also stole one of his jokes.

So I was stoked to spend today at the KPI Brand Accelerator – their bi-annual big city launch event – in my home town of Brisbane. If you were there as well, I’d love to hear your experience in the comments below (feel free to link to your blog).

KPI Co-Founder Glen Carlson. “Look out, he’s right behind you!”

Here are some of my key learnings. Thanks to all of the amazing speakers (there are links in various headings, and I recommend following those to learn more). Thanks also to some of the great people I met, in person and also through the fabulous Twitter conversations that were going on under #kpimethod – a list that must include Glen Carlson, MayKing Tea, Reality Damage … and of course Australia’s own @KPIMethod.

OVERVIEW / INTRODUCTION

The KPI process is as brilliant as it is simple. It starts from the observation that in any industry, your industry, there are 3 types of people: the Newbies, the Worker Bees, and the Key People of Influence, the small number of individuals at the heart of every industry who have the most fun and create the most opportunities.

The road to being a KPI covers 5 core business projects:

Pitch

Publish

Products

Profile

Partners

The Brand Accelerator day covers all five! And also gave an opportunity for some KPI Alumni to share their business experience and story with those who may follow in their shoes.