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About this project

About this Project:

We are Ryan & Laura, part of a 5-person crew traveling across the country in a 40-foot
pink bus to learn about the landscape of breastfeeding across America. Within two
weeks, we have already heard hundreds of moving personal stories and met many
organizations that are taking action to empower breastfeeding moms.

We are seeking funding to turn the amazing footage we
are capturing into a feature-length documentary that will challenge the way
America thinks about and supports breastfeeding moms.

What are two single
people with no kids doing promoting breastfeeding?

Independently, we had both stumbled onto the topic of
breastfeeding and began to develop projects around it: Laura as a documentary
filmmaker, Ryan as a social entrepreneur.
Since
then, we have both been active observers, delving deeply into the world of being
a breastfeeding parent and the challenges that new moms face. We are both
determined to use our respective skill sets to help the breastfeeding movement
further empower moms to reach their personal breastfeeding goals.

Interactive
Documentary? What does that
mean?

The world knows that the best documentaries cause people to
think, ask questions and feel something strongly. Well, we want to take it one step further and cause people
to take action. The documentary
will be accompanied by a website that documentary watchers will be able to
visit to learn how they can help empower moms, based on what we learn during
our cross-country road trip.

You really think a
documentary and website can create social change?

As outsiders with big, crazy ideas (40 feet big!), we’ve
been able to engage with national leadership and learn how prominent
organizations are working tirelessly to empower moms to reach their breastfeeding
goals. And through the bus tour, we will be spending time with thousands and
thousands of people in over 30 cities on a grassroots level. Piecing together these stories and
everyone’s energy in a collaborative way, via a fun, engaging, nonjudgmental
website that will further mobilize the breastfeeding community and increase its
impact. Once we get the support community in one place, new moms will never
have to feel alone nor unsupported ever again! The documentary will play a key role in raising awareness
about breastfeeding and all the support that is available.

It’s working already!

A highlight of the bus trip, after only one week, came when
we were in Portland parked outside a grocery store. A dad saw the 40-foot bus and came up to ask how much longer
we would be there. Within an hour,
he returned with his wife and their newborn. While they had had a positive start with breastfeeding, the past
few days had been challenging and the mother was becoming very frustrated. The mom was able to receive help from a
board-certified lactation consultant on
the spot, as well as learn about all the local (and many of which were free)
resources in her area that could help her succeed. We
could see her body language go from stressed to feeling relaxed as she felt supported. By creating a community where everyone
comes together, these kinds of interactions can happen thousands of times a
day. We want to put an end to
mothers feeling alone and unsupported during their breastfeeding journeys, — there
is no need for that, because the breastfeeding community is passionate, large,
and ready to provide love and support to anyone who needs it!

FAQ

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Rewards

$1 reward

A shot of oxytocin from knowing you're helping support a great social project!

You selected

$5 reward

20 backers

Digital rental of documentary

You selected

$35 reward

42 backers

A DVD of the documentary! (please add $5 for international shipping)

You selected

$35 reward

4 backers

ONE FOR YOU, ONE FOR ME REWARD!
YOU GET 2 DVDS! One for you and one for someone else.
CHOOSE this reward if you would like to get a 2nd home use copy of the documentary to give to someone else: a friend, family member, a co-worker or even your boss. This 2nd DVD is for you to give away to someone who would like to be better informed about breastfeeding or someone you would like to help become better informed about breastfeeding.

Estimated delivery:Aug 2012

You selected

$50 reward

5 backers

GIFT OF EDUCATION REWARD!

YOU GET 2 DVDS AND AN EDUCATIONAL LICENSE! One for you and one for a breastfeeding organization, institution, hospital, or place of education (High School, University or College) of your choice along with an educational license.

CHOOSE this reward if you would like to support one of the above groups in being able to use this documentary as a tool to help educate others.

This Educational License allows your chosen group to screen the documentary publicly to their students, faculty, staff, community, and the general public as long as the screening is free and no ticket sales are taken. It also allows the documentary to be used as a teaching tool in the classroom or in any kind of training program that involves breastfeeding. ($300 value!)

Estimated delivery:Aug 2012

You selected

$75 reward

12 backers

A DVD of the documentary plus 10 hours of additional footage from the Latch On America Tour. (please add $8 for international shipping)

You selected

$110 reward

7 backers

A DVD of the documentary plus 10 hours of additional footage from the Latch On America Tour & a Milk for Thought custom t-shirt! (please add $15 for international shipping)

You selected

$250 reward

6 backers

All of the above, plus a special thanks on the website & special credits in the documentary

You selected

$500 reward

7 backers
Limited (93 left of 100)

All of the above, plus two tickets to a special screening in New York City with Q&A session with Ryan (travel not included)

You selected

$2,500 reward

1 backer
Limited (19 left of 20)

All of the above, plus Executive Producer credit (only for individuals)

You selected

$10,000 reward

0 backers
Limited (8 left of 8)

BREASTFEEDING FESTIVAL REWARD! (8 available- each Saturday/Sunday weekend in August and each Thursday/Friday pair. First come, first serve to choose the dates in August.)
YOU GET A DOCUMENTARY SCREENING WITH MILK FOR THOUGHT OWNER, RYAN COMFORT IN YOUR TOWN!

CHOOSE this reward if you would like to screen the breastfeeding documentary at your breastfeeding fair or festival during Breastfeeding Awareness Month in August 2012 with an attendance by Ryan Comfort and a Q&A session/discussion with Ryan Comfort after the documentary screening.

(The cost of this reward does not include any screening equipment nor scheduling or cost to hold this event in your town. This reward covers the cost of attendance for Ryan Comfort including his air travel, hotel, and food. )

Estimated delivery:Aug 2012

Funding period

Aug 2, 2011 - Sep 19, 2011
(48 days)

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