Mumbai, September 19, 2016: Vodafone U, a-first-of-its-kind lifestyle proposition for youth, has associated with the much awaited musical drama Rock On 2 to offer exciting experiences to its customers and music lovers. The partnership with Rock On 2, starring Farhan Akhtar, Shraddha Kapoor, Arjun Rampal, Purab Kohli and Prachi Desai. Vodafone U will engage with youngsters through a series of fun initiatives.

As a part of the association music fans can look forward to groovy evenings with Vodafone U – Rock On 2 concerts. These are multi-city concerts, exclusively for Vodafone U customers. The customers participating in the contest will get a chance to be up close and personal with Farhan Akhtar and the Rock On 2 band with their buddies. The details for the concert will be announced soon.

Fun will continue with Vodafone U customers getting an opportunity to attend special Rock On 2 screenings, win movie merchandise and much more! A rocking experience awaits U! Get a chance to #JoinTheBand and keep the fun always on.

Since its launch through a collaborative content by leading youth icons- Kanan Gill, Raftaar and TVF, Vodafone U has continuously engaged with youngsters to stay always connected with friends and fun via the world of internet, voice, music plus exciting digital offers and experiences. Recently Vodafone U conducted Back to Campus campaign that promised a Million Fun Experiences to users and participants. This campaign gave the students an opportunity to win an all expenses paid trip to the popular Tomatina Festival in Spain and the iconic Ultra Music Fest in Singapore.

About Vodafone India

Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving ~199.4 million customers (over 107 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.

Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India

Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 57 more, and has fixed broadband operations in 17 markets. As of 30 June 2016, Vodafone had 465 million mobile customers and 13.7 million fixed broadband customers.