Social media theatre in New York

I thought this street advertising for Godspell at Circle in the Square theatre on Broadway (NY) was brilliant. Clearly, this is one socially savvy Broadway theatre (and/or it has a good agency behind it). The play has a full (dare I say heavenly) battery of social media pages and accounts, including Facebook, Twitter and Youtube. Anyway, why do I like it so much? The coherence. Each tagline echoes Godspell and is cleverly linked in with the social media’s core component: see, love and follow. And, it is the social media presence that is eye level on the street as you walk by. I’d call that street smart social media integration.

If you like the notion of simplicity, you add a few key words
(a production name). In real time, we gather analytics from
Twitter, Facebook, YouTube, any theatre blog, and LinkedIn

You can then take action on these potential ticket buyers.
Email, Tweet them back with relevant info and it autopopulates
their social footprint in a contact management section.
Easy way to manage a community of theatre audiences.http://nextprinciples.com/2012/06/nextprinciples-…

We did these analytics for a company who wanted to track the
effectiveness of their advertising by production and by region.

Thanks for checking it out

steve

This came about when a NYC theat

http://themyndset.com Minter Dial

Looks like a good resource, Steve. Good to see such a vertical specialization.

FYI The rest of your comment got cut off for some reason.

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