B2B Marketing Zone and SocialMedia In- former. accepted part of the online media. The blog is a very important communication channel and is often the hub for so- cial media activity by B2B organizations. However, as J-P De Clerck points out: It’s not about the media, the channels, the formats etc. JAy BAer: Socialmedia is more important. Social Monitoring is important. Yann Ropars captures it this way: Blogging allows brands to cut through the socialmedia clutter and. integration is with socialmedia (e.g.,

[Social Media] Social Retail Solution Guide: Use Social Media Content To Drive Commerce

Turn socialmedia into real-time consumer experiences that attract more people to your brand, link directly to product pages, and convert shoppers to buyers People don't want advertising when making a purchase - they want valuable content.

This white paper examines the role socialmedia can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels

There exists an underlying tendency in the geek world to be skeptical about socialmedia, especially about its role in anything serious or substantial. And yet nobody, not even the geekiest geek, can afford to ignore the opportunity and the power that lies in deploying socialmedia for marketing technology, both to geeks and to the rest of the world. In SocialMedia Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that socialmedia plays in technology marketing efforts.

We're already into 2013, so take this time to learn about these updates and make this year the year your business crack socialmedia. Review them to help make the difference you've been waiting for in your socialmedia strategy Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier. Now it's time to integrate these updates swiftly into your marketing strategy.

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