Microsoft has unveiled a new all-in-one PC at its "Imagine What You'll Do" event in New York City. The Surface Studio, as the device is called, is a gorgeous desktop that looks to rival Apple's iMac Its cheapest model costs $2,999, with its highest-end model costing $4,199, and pre-orders kicked off today, October 26.

The Surface Studio has a 28-inch PixelSense display with touchscreen support. We’re looking at 3:2 aspect ratio, and a 12.5mm thin profile. Microsoft Panos Panay did say it’s the thinnest LCD monitor ever built. One interesting feature of the screen is the true scale. One inch on the screen is actually one inch in real life, which might make several tasks easier on the device.

For $2,999, you’ll get 1TB of storage and 8GB of RAM (and NVIDIA GeForce GTX 965M 2GB GPU GDDR5 memory), together with an Intel i5 chip. An extra 8GB of RAM and a processor bump to Intel Core i7 will cost you $500 extra, while the high-end Surface Studio featuring a 2TB drive and 32GB of RAM (with NVIDIA GeForce GTX 980M 4GB GPU GDDR5 memory) is priced at $4,199.