Nous Tea – A New Strategic Partner

Typical destruction from 2015 in Mankha, Nepal

It’s almost one year since the earthquake in Nepal, and little has changed for many survivors. Namlo International of Lakewood, Colorado is partnering with NOUS Tea Company to help rebuild Nepal, one box of tea at a time. Namlo will receive a donation when people purchase NOUS Tea, a company started by Namlo’s supporter Filip Yip. Filip’s new venture combines his passion for exotic teas, visual aesthetics for branding, a fondness for sourcing products from little known developing economies, and a desire to help people in need.

Nous Tea Helps with Nepal Reconstruction

NOUS Tea™ was launched in December, 2015, offering a premium organic selection of blends with a $1 donation to Namlo International (for earthquake relief in Nepal), from each package of the selected blends sold.

When visiting Tibet back in 2006, Filip took an unexpected side trip across the border into Nepal. He was deeply inspired by the people, landscape, arts, culture and food… and found the amazing flavor and aroma of Nepalese tea unforgettable.

After creating brand assets for Fortune multinationals for two decades, it was five years ago when Filip was recruited to rebrand a tea in the UK where the seeds for NOUS were sown. His NOUS research led him to the advantages of sourcing teas from “neglected origins”.

Filip Yip of Nous Teas

“There is always a poor cousin next door (to countries with well-established tea reputations such as Darjeeling), who do not get the same love due to their underdeveloped economy and infrastructure.” Filip said the advantages of sourcing teas from these areas include being organic and non-GMO. “Teas from trees not grown industrially are in fact more flavorful, thanks to the soil that is not depleted of nutrients nor polluted by chemicals. Merchants and farmers in these regions are also keen to work with importers because of their desire for economic growth,” he said.

“This is one area where we can squeeze some budget out for charity. We get clean, delicious teas at a lower cost, and experiment with reducing marketing cost to further increase charity contribution.”

“We are starting really lean, yet we are super ambitious in being generous, $1 a box for donation is a big chunk of revenue. No big established multinational brands will agree to that kind of social commitment, at least not yet.” he said.

“We want to give back to the communities we source tea from in a meaningful manner, home-rebuilding after disaster is definitely an urgent matter in bringing back hope to a devastated population.”

Villagers in Duskhun, Nepal, help each other rebuild

Namlo International has been working in communities in Nepal since 1999. “We operate in the communities where 95% of homes and other structures were destroyed,” said Keith Frausto, executive director of Namlo International. “We really welcome this type of creative partnership with someone who is passionate about helping people in developing countries. We are launching our reconstruction efforts with schools, women’s centers and water systems, and every bit of support helps.”

Back of Nous Tea Box –

To encourage participation, the folks at NOUS tea have also made a special offer for Namlo’s supporters. Visit http://www.noustea.com and use the code “namlo25” when shopping for tea. Place your order with this discount code – and enjoy 25% off the total purchase. The tea is also available at Namlo’s international handicraft retail shop located at 8790 W. Colfax Ave., Suite 100, Lakewood, CO. Call 303-399-3649, 720-839-6094 or visit Namlo’s website for more information.