Publisher Case Studies

Bloomberg Businessweek

Global business leaders turn to Bloomberg for business news and analysis they can’t find anywhere else. Bloomberg covers the world, with more than 2,400 multimedia professionals in 72 countries, providing unrivalled business and financial news coverage – and drives deeper engagement with the decision-makers who matter most.

The DMD distribution partnership with Bloomberg Businessweek dates from 2007, when the title was a McGraw-Hill publication known only as BusinessWeek. That publisher saw clear value in the captive airline audience and engaged DMD to develop a supplemental distribution plan to help grow circulation and readership in the European marketplace.

The relationship has evolved through its purchase and rebranding by Bloomberg LLC in 2009.

The Bloomberg Businessweek distribution model comprises:

Lounge and premium channel placements across multiple DMD airline and international rail customers

5 key publisher-targeted European markets

Belgium

France

Germany

Spain

United Kingdom

Asia Pacific region

Full ABC supporting documentation

“Given their exclusive access to top-tier travel outlets and broad market expertise, DMD was the definitive choice to meet Bloomberg Businessweek’s distribution goals. We have full confidence that we are reaching a key readership demographic with every issue distributed.”