By positioning itself as the first entertainment company to broadcast television programs in 3D in Quebec, Astral launches its programming of the "3D month". Astral wants to project an image of avant-garde to journalists and communicators who speak of the event.

The goal was to create a promotional object that would attract and surprise journalists. To communicate this idea of avant-garde, we used futuristic looking materials. We molded the Astral logo in plastic to get different layers of depth to give a bold 3D feeling to the object. The document contains a promotional DVD and the informations of the shows. The whole thing is wrapped in a metallic bag and is vacuum-packed, to get a unique visual effect, and is ready to be shipped.