Ken Marino stars in the comedy effort, which makes its television debut Feb. 25.

E! will premiere the dating show parody Monday, Feb. 25 at 10 p.m. followed by the third-season premiere of the Chelsea Hander behind-the-scenes show After Lately at 10:30 p.m. in what it is dubbing “E!’s Mock Block Monday.”

Burning Love, which centers on 34-year-old Mark Orlando (Marino) as he embarks on a journey to find the kind of everlasting love that is only found on reality TV, will air as seven half-hour episodes

“E! viewers love clever comedy, and Burning Love is a hilarious parody of one of pop culture’s biggest franchises that is perfect for our audience,” said Cyndi McClellan, president network strategy and E! News at E! “We recognize that good content can come from anywhere and are excited to bring this popular web sensation to television in a meaningful way.”

Burning Love is distributed/produced by Paramount’s Insurge Pictures. Executive producers are Red Hour’s Stiller, Stuart Cornfield and Mike Rosenstein, along with Abominable Pictures’ Jonathan Stern, Marino and Erica Oyama. Oyama created the series, which is directed by Marino.