Better Branded Content

In our highly connected, fast-paced world, there’s little doubt that content is the most powerful form of communication. We’ve evolved short-form content to the next level, turning storytelling into storymaking.

What We Do

Content Production

Telling rich and engaging stories through beautifully crafted pieces of content is a must for any brand wanting to stay ahead of the pack. But behind any great piece of work are the endless hours of behind-the-scenes work that makes the work, well, work. And that’s a lot of work. But that’s where we come in. We’ll tell your story in a way that suits the brand and the budget. Whether it’s smaller passion projects or the more high-end productions, we’re able to cover everything from concept to creation.

Film & Video

3d & animation

VFX & post production

graphic design

vr

photography

The Work

All

Film & Video

3d & animation

vfx & post production

Graphic Design

Photography

2016 Showreel

Our showreel is a quick collection of some of the work Hellomotion completed in 2016.

Habanero – Showreel

A new Corporate Identity calls for a new introduction. South African based games company, Habanero Systems approached Hellomotion with one need in mind. Create an engaging reel that breaks the mould of what the user expects.

Agency – Hellocomputer

Animation and Editing – Fuelcontent

Cinematography – Fuelcontent

Cell C – Wi-fi Calling

Turning minimal illustration into something else is what we love doing most. Cell C wanted to introduce a powerful new service to the public in a simple and engaging way. Illustrating and animating in house meant quick turn-around time and fluid visuals.

Agency – 1886

Illustration – Fuelcontent

Animation – Fuelcontent

Investec – IMS

Investec prides itself on the efficiency of its internal processes. In order to raise awareness around one of its strongest offerings, we were tasked to create an explainer video focused on their IMS platform.

Agency – Hellocomputer

Illustration – Hellomotion

Animation – Hellomotion

Pernod Ricard – Inner Circle

To promote the launch of Pernod Ricard’s new ECRM platform, Inner Circle, Fuelcontent created a full spectrum user journey. Using a combination of live-action footage, motion graphics, and 3D animation, we gave viewers the introduction they needed into the world of Pernod Ricard.

Agency – Hellocomputer

Animation – Fuelcontent

Sound – Triplane Studios

Olmeca SOTN – Showcase Video

With the release of Olmeca Tequila’s digital platform, Switch On The Night, Fuelcontent was tasked with creating a short introductory animation, taking the user on a journey from the darkness of the initial idea, into Olmeca Tequila’s world of curated content.

Agency – Hellocomputer

Animation – Fuelcontent

Music – PHFAT

Sound Design – Fuelcontent

Sterns – TVC

Approaching the Christmas season, Sterns aimed to highlight a collection of their most important holiday savings. Knowing that their jewellery needed to be represented perfectly, Hellomotion decided to re-create Sterns' signature pieces and packaging in 3D.

Agency – FCB Cape Town

Animation – Fuelcontent

Sound – We Love Jam

Huletts – TVC

Sugar is an intricate part of South African culture – more than most people realise. So together with FCB Johannesburg, we crafted a beautiful, feel-good commercial that shows the rich tapestry of South Africans whose lives are enriched every day by Huletts sugar.

Production – Fuelcontent

Post – The Academy Post Production

CANSA Testi-monials – TVC

The goal of this campaign was to reduce the awkwardness around talking about testicular cancer, and get men to check themselves before it’s too late. After all, if caught early, the survival rate in stage 1 testicular cancer is 95%. To bring our characters to life, we shot well known comedians doing what they do best. We recorded the movement of their mouths with tracking points that we used to drive the 3d models... aka our testicle characters. In this way we were able to convey a serious message in a light-hearted, humorous fashion.

Agency – Hellocomputer & FCB Cape Town

Illustration – Fuelcontent

Animation – Fuelcontent

Sunfoil – TVC

We knew that we would need to create this entire piece in CG in order to execute this rather experimental concept. Partnering with Motif Studios, we managed to recreate Sunfoil’s beautifully dynamic product, whilst highlighting the brand’s positive health benefits.

Agency – Hellocomputer

Direction – Hellomotion

Animation – Motif Studios

Sound – Freq'ncy

Adidas NEO – Lookbook

With the introduction of their latest NEO clothing line, Adidas approached Fuelcontent to create a set of live action and motion graphics composites for use in an Adidas weather widget.

Agency – Sid Lee Amsterdam

Illustration – Fuelcontent

Animation – Fuelcontent

Absa – Premium Card Animation

Together with FCB Africa, we set out to create a mysterious launch commercial for the much-anticipated Absa Premium Banking card. We modelled the card in 3D and crafted a series of animated macro shots that focused on the sleek red edge on the rim of the new Premium Banking card.

Agency – FCB Africa

Animation – Fuelcontent

Sound – Frequncy

Olmeca – Bartender Trick Videos

We wanted Olmeca to stand out to consumers at the bar. But to do that at a crowded bar, we first had to make sure they stood out on social media, which is often just a crowded platform. To capture our market’s attention, we created a series of awesome bar tricks with a difference.

Agency – Hellocomputer

Animation and Editing – Fuelcontent

Cinematography – Fuelcontent

MTV Base – Logo Reveals

Wanting to introduce the public to MTV Base’s new direction, Fuelcontent needed to create logo reveals that echoed the user-generated tones of MTV's global re-brand.

Agency – FCB Johannesburg

Illustration – Fuelcontent

Animation – Fuelcontent

MTV Base – Bumper Ads

After turning 10, MTV Base wanted Fuelcontent to conceptualise and execute a collection of energetic “Kill Boring” ad bumpers. By reversing 1,800 frames-per-second footage, we created a collection of diverse content in minimal time and with minimal spend.

Agency – FCB Johannesburg

Direction – Fuelcontent

Production – Inc.

Sound – Freq'ncy

Loopsy – Explainer Video

This South African-based app was in need of a small but informative introduction video. We decided to tell the story from the perspective of a frantic family and their modern needs.

Agency – Hellocomputer

Illustration – Fuelcontent

Animation – Fuelcontent

Sound – Prozac Studio

Coke – Xylophone

The Bayworld Aquarium in Port Elizabeth has a reputation of being the perfect place to share joyful moments. When Coke decided to build an activation on one of its biggest leading walls, Fuelcontent was tasked with capturing the making of.

Toyota Aygo – Social Posts

Toyota wanted more awareness of the Aygo amongst the youth market. The only problem? The youth market aren’t the ones buying the cars. So we partnered with FCB Johannesburg to create a series of hilarious social video shorts – optimised for their native platforms – that gave youngsters tips on how to convince their parents to buy them an Aygo.

Production – Fuelcontent

Animation – Fuelcontent

BMW Motorrad – Pop-Up Store

BMW Motorrad is a brand synonymous with cutting edge innovation. With the release of their new flagship space in Cape Town, they decided to create a one of a kind pop up store. Fuelcontent followed them on that journey.

Agency – FCB Cape Town

Cinematography – Fuelcontent

Editing – Fuelcontent

Havaianas – Social Posts

Partnering with FCB Inferno, we created a set of social posts for use in Havaianas’ latest retail campaign. With intelligent use of stock imagery, 3D Studio Max, and the V-Ray render engine, we were able to go from posing to posting within the space of a day.

Agency – FCB Inferno

3D Animation – Fuelcontent

Rendering – Fuelcontent

3D Pack Shots

A quick collection of a couple of the pack shots Fuelcontent has worked on in recent years.

Agencies – Hellocomputer + FCB

3D Modelling – Fuelcontent

Rendering – Fuelcontent

Engen – Zappar TVC

To promote Engen's new Zappar based mobile game, we worked closely with FCB Cape Town to create a 15" TVC that best told the innovative and enjoyable process behind playing Rocket Racer.

Agencies – FCB Cape Town

Animation – Fuelcontent

Sound – We Love Jam

Alexander Forbes – Pensions Index

Partnering with Hellocomputer, Fuelcontent focused on adding enjoyment and engagement to information that could be perceived as quite the opposite.

Agency – Hellocomputer

Illustration – Hellocomputer

Animation – Fuelcontent

CANSA – Testi-monials TVC

The goal of this campaign was to reduce the awkwardness around talking about testicular cancer, and get men to check themselves before it’s too late. After all, if caught early, the survival rate in stage 1 testicular cancer is 95%. To bring our characters to life, we shot well known comedians doing what they do best. We recorded the movement of their mouths with tracking points that we used to drive the 3d models... aka our testicle characters. In this way we were able to convey a serious message in a light-hearted, humorous fashion.

Agency – FCB Cape Town & Hellocomputer

Illustration – Fuelcontent

Animation – Fuelcontent

Coca-Cola - Bumper Ads

We were tasked to reveal Coca-Cola's new CI/Branding. The animation had to show the transition between the old designs across their product range into Coca-Cola's new look. We had to make sure that the final result was simple, yet have a strong visual impact.

Agency – FCB Johannesburg

Illustration – Fuelcontent

Animation – Fuelcontent

Foodland Ontario

Foodland Ontario, a consumer promotion program for the government of Ontario, Canada, commissioned Fuelcontent to create point-of-sale display materials for regional grocery chains. Recipe books, calendars, signage, display boxes and more were conceptualized, designed, art directed and produced by the Fuelcontent creative and production teams.

Agency – Fuelcontent

Creative concept – Fuelcontent

Graphic design – Fuelcontent

Photography – Fuelcontent

Production – Fuelcontent

Hudson's Bay

The Hudson’s Bay premium home lifestyle catalogue is created entirely by Fuelcontent. From creative concept, layout/design, location scouting, producing to product copywriting, color retouching and final file assembly – all aspects are managed and competed by the Fuelcontent creative and production teams.

Ontario Tourism

OTMPC (Ontario Tourism Marketing Partnership Corporation) works with tourism partners worldwide to develop and deliver marketing programs that will grow Ontario's tourism sector. Fuelcontent has been the print AOR for almost 20 years, providing graphic design and production services for all their long-format print/digital magazines and brochure collateral.

Agency – Fuelcontent

Creative concept – Fuelcontent

Graphic design – Fuelcontent

Production – Fuelcontent

LIFESTYLE

Agency – Fuelcontent

Producing services – Fuelcontent

Photography – Fuelcontent

Styling – Fuelcontent

Color proofing – Fuelcontent

Retouching – Fuelcontent

PRODUCT

Agency – Fuelcontent

Producing services – Fuelcontent

Photography – Fuelcontent

Styling – Fuelcontent

Color proofing – Fuelcontent

Retouching – Fuelcontent

FASHION

Agency – Fuelcontent

Producing services – Fuelcontent

Photography – Fuelcontent

Casting – Fuelcontent

Styling – Fuelcontent

Color proofing – Fuelcontent

Retouching – Fuelcontent

Food

Agency – Fuelcontent

Producing services – Fuelcontent

Photography – Fuelcontent

Color proofing – Fuelcontent

Retouching – Fuelcontent

Bonitas – TVC

Bonitas is a provider of healthcare plans that does very well the one thing it’s meant to do – medical aid. We needed to produce an iconic TV commercial that reflected that singular focus and the team's superior, professional delivery.

Production – Fuelcontent

Post – The Academy Post Production

Nivea – TVC

A brand built on care you can trust, Nivea needed an end-tag that reinforced the nurturing comfort of their endearing mother-and-child TVC.

Production – Fuelcontent

Post – Fuelcontent

Old Mutual – TVC

Old Mutual is a brand that believes in the power of people to do great things. Partnering with FCB Joburg, we created a TV commercial that gave scale and humanity to the brand’s everyday efforts in trying to make South Africa a better place for all.

Production – Fuelcontent

Post – Bladeworks

Debonairs Pizza – TVC

Post Production:
This offering is used when and where necessary – offline editing, colour correction and on-line compositing. It is usually coupled with our productions however can only be utilized and a separate offering by outside Production Houses who work on FCB client jobs.
Time wasted driving from one facility to another and the challenge of securing time in senior creatives diaries are one of our biggest draw cards, creatives can walk upstairs to do a quick approval and also involve their senior creatives.
We offer NUKE, Flame and Aftereffects

Production – Bouffant

Post – Fuelcontent

Wimpy – TVC

Post Production:
This offering is used when and where necessary – offline editing, colour correction and on-line compositing. It is usually coupled with our productions however can only be utilized and a separate offering by outside Production Houses who work on FCB client jobs.
Time wasted driving from one facility to another and the challenge of securing time in senior creatives diaries are one of our biggest draw cards, creatives can walk upstairs to do a quick approval and also involve their senior creatives.
We offer NUKE, Flame and Aftereffects