Social Media Advertising

Build a social media strategy that focuses on sales

Facebook has more than 1.5 billion active users. Around 95 million photos and videos are shared on Instagram every day. And LinkedIn has over 380 million members worldwide. If your business isn’t on social media, you’re missing out on a huge audience. But it’s not enough just to have a presence on social media. No matter how great it is, organic content doesn’t have the reach it used to. You need both organic AND paid advertising to superpower your online success.

That’s why so many organizations rely on paid social to get noticed, build trust and generate leads. One of the best things about social media ad campaigns is that they let you target hyper-specific audiences. Our social Gurus can help you take advantage of deeply granular targeting to find and nurture exactly the right audience. By reaching the people who are most likely to convert, our expert team will maximize the ROI from your ad spend day to day, helping you achieve brand reach, engagement, sales, leads, downloads and more.

Digital marketing done well by social media experts

Dedicated consultants

Navigate the social media maze and come out the other side a winner. Leveraging consumer data, content creation and razor-sharp advertising, our social Gurus will design and develop campaigns with lead generation and retention in mind. Every element of your social media campaign is 100% customized to YOUR business goals and needs.

Evidence-based strategies

Generate a steady stream of leads with a unique strategic plan for your business. We draw on tonnes of evidence and distil it to the data that counts. This becomes the foundation for a hyper-targeted social strategy ready to achieve your goals..

Crystal-clear reporting

Know how your social ads are performing from day one. Our transparent reporting means you are never in the dark. Get access to a custom dashboard to view detailed performance stats on all your social media ads in one place.

Social media advertising is the online advertising (paid ads) placed on social networking platforms, like Facebook, Instagram, YouTube or LinkedIn. One of the biggest benefits of advertising on a social networking platform is the micro targeting. Social media advertising brings targeting opportunities like nothing else. Social networks like Facebook let you tap into their user data to serve highly targeted, relevant and conversion-ready advertisements. Get the targeting right, and social media advertising can deliver insanely good conversions and sales with a low cost per acquisition.

The different social media platforms on which you can serve paid social ads include Facebook, LinkedIn, Instagram, Twitter, Snapchat, Google+, Pinterest, YouTube, and more. The most popular social advertising platform is Facebook. As the world’s largest social network, Facebook boasts 2.32 billion users every month, so there’s a pretty high chance your audience is on there! As with pay per click advertising, Facebook advertising is an auction. Submit your ad and it goes to an auction to get in front of the right audience. The winning ad is the one with the highest total value based on bid amount, estimated action rates, ad quality and relevance.

Every social media channel has its own pros and cons. Social media platforms offer their own advertising tools and features, especially around audience targeting, to help their advertisers get the max from their paid social budget. So, whether you invest in Instagram ads, Facebook ads or targeted video ads on YouTube, you can pinpoint your audience, create irresistible ads and measure your campaign’s ROI.

Bottom line: social media advertising provides a tremendous opportunity to grow your business. Let’s face it - billions of people use social media. Social media statistics for 2019 show there are 3.2 billion social media users around the world. That’s about 42% of the global population (Emarsys, 2019). Facebook alone has a staggering 2.32 billion active monthly users, while over on Instagram, 1 billion active users engage with the platform.

Reaching these audiences is where you can reap the real benefits for your business. With a highly targeted social ad strategy, you can grow sales, nurture loyal customers, generate brand awareness, and target new and repeat customers for even more conversions. In fact, research shows that social networks are the most significant source of inspiration for consumer purchases - 37% find purchase inspiration through social media (PwC 2018). That’s not all - when consumers follow a brand on social media, 77% say they are more likely to buy from that brand over another (Sprout Social 2019).

Now, let’s talk about ROI. Social advertising spend in the United States is expected to reach $18.4 billion in 2019 (Sprout Social). So, it goes without saying that businesses are seeing the value in social advertising.

Now you know how powerful paid social is, you need to work with a social media advertising agency that knows how to get the best return for your advertising investment. That’s where OMG comes in. We’re told we’re the best social media advertising agency because of our goals-driven approach. Every social media strategy begins with understanding your objectives. This provides us with the big picture of where you want to be and ensures we choose the right social networks to advertise on to reach your audience, whether that’s solely Facebook advertising, YouTube ads, or a combination of several platforms. Then, every element of your social advertising campaign is 100% tailored to your business goals and needs. We analyse your brand, identify challenges and opportunities, and size up your current social media presence against your competition.

Only then do we craft the right messages and zone in on your audiences. In fact, audience targeting is the most important part. That’s why our Gurus spend time understanding exactly who your potential customers are, so we can take maximum advantage of the advanced targeting tools on social platforms to give your leads and profits a solid boost.

Another reason we’re the best social media advertising company? We never set and forget your ads. Social media has the benefit of instant feedback. No need to wait days or weeks for the stats to come in! We can get the measure of your social media ads in moments and use data analytics to see exactly how to improve. Testing is key to your success. That’s why we use A/B testing to see how one ad performs against another, so we can refine your strategy to improve audience targeting and boost engagement. Whether it’s our facebook ads campaign to your twitter advertising to instagram and beyond, there’s no channel we can’t make work.

You want to know your social media ads are delivering tangible results. When you work with OMG, you’ll have the confidence thanks to measurable and transparent campaigns. View detailed performance stats on all your social media ads in one place thanks to our custom dashboard. It’s never been easier to prove the ROI of your digital marketing spend!

Generate buzz with relevant & timely campaigns

Why OMG?

Because trust is everything

If you’re trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There’s no trust without transparency, which is why we keep we keep in contact every step of them way and provided detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more.

Because marketing shouldn't be a gamble

Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.

Because we deliver results, not excuses

We’re straight talkers.There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.

Success Stories

From local businesses to enterprise companies, our clients are buzzing about the results they’ve gained through our razor sharp SEO campaigns.

I've been working with OMG for the past 5 months and can't recommend them enough. The OMG team have been great to work with, in particular Mez, Danny, Saul and Kristie. To date, they have gone above what's expected to help hit deadlines. I've seen impressive SEO and PPC results.

Dynata

Ryan Miller - Senior Manager

The guys at OMG are great. I've worked with Danny and Vahe specifically and they've been wonderful. Always knowledgeable and on top of the forever changing SEO landscape. They helped my company develop an SEO strategy that has since boosted our organic traffic numbers in a meaningful way. Would recommend these guys.

Tommy Hilfiger

Karleitia Bodlovic - Digital Marketing Head

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

CBRE

Annabelle Hosking - Technology Project Manager

Amazing results, great people.

Newscorp & The Daily Telegraph

Joshua Michael - Digital Marketing Executive

Working with the team at OMG has been a great experience. Their dedication, expertise and passion have truly helped us identify key business opportunities that has enabled us for success. Their patience and ability to breakdown complex technical issues have made it easy for us to put analysis into action.

B2B Pay

Lauren Jenkins - Marketing Director

The OMG team go above the line to reach targets and goals even with tight deadlines! They go beyond increasing traffic, leads and sales with forward thinking and innovative planning. Professional team who are results driven and provide great service. If anyone is looking to boost business, I recommend OMG!

Conversion Kings

Matthew Pezzimenti - Director and Founder

Quality experience, sincere advice and measurable results. These are some of the reasons why OMG are the preferred SEO partner of Conversion Kings. What gives me confidence every time we refer a client, is that no matter how difficult the project is, they will always find a way to help.

Ezy Pay

Ingrid Debsia - Marketing Manager

OMG have provided a great service to date. From strategy through to weekly optimisation, we are seeing improvements in our SEO results month on month. We look forward to continuing our journey with them.

Moving from a purely organic social marketing strategy to spending real dollars on social media advertising can be overwhelming. There are so many guidelines, best practices, tools and rules to learn. That’s why it’s essential to find a social media marketing company you can depend on to squeeze the best ROI.

So, how do you find them?

Start by looking for social media gurus who won’t try and sell you one-size-fits-all marketing services. Look for one that will create a unique social advertising plan tailored to YOUR challenges, needs and goals. Organic and paid efforts are a must, so make sure the company doesn’t rely on only one tactic.

How will you know you’ve found the right social or facebook ad agency? Because they will invest time in getting to know your business, your goals, your target audience, competition and your broader marketing strategies BEFORE they commit to a strategic plan.

It’s not just about the ‘doing’ - the best social media marketing companies will dedicate an equal amount of time to measuring and tracking results. Guesswork will not cut it. Using real data and insights is the only way to refine your strategy and get a long-term sustainable return on investment. If the agency doesn't talk about tangible metrics, like conversions and sales, don’t stick around. Find out what kind of reports you will have access to. You should never be wondering how your advertising campaigns are performing -- an honest, evidence-driven agency will ensure you have the right insights at your fingertips and can make informed budget decisions.

Ready to talk to the best social media agency the US has to offer? Our gurus are ready to help!

Social media marketing can cost as much or as little as you want! The great thing about social media marketing is that you don’t need a humongous budget. For example, you can start advertising on Facebook for just $5 per day. The bonus of this is that it makes social media ads an affordable option for small businesses to reach audiences. Facebook Ads’ CPM (cost per thousand impressions) ranges from $5-10. So, with less than $10 you can still reach over 1,000 people!

As with any digital marketing strategy, the best way to approach social media is with some clear goals. With a razor-sharp strategy, you'll be amazed by the ROI you can achieve with a relatively small budget.

Also, one of the biggest advantages of social media advertising is that there is a huge ability to scale. Want to reach 100,000 people in a day? Paid media can make it happen.

Learning how to build a lead generation funnel that converts can be a deciding factor in the success of your social media efforts. It all starts with user intent. When most people log onto Facebook, for example, they’re not looking for products and services. They are looking to find out what their friends and family are up to. People want to use Facebook to connect with others. In other words, they have low buying intent. If they want to search for a product or service, they go to Google.

So, is social media a bad place to sell? Not necessarily. It’s all about your approach, and that’s where a lead generation funnel comes in. Use the funnel to draw social media users from a low buying intent to a position where they will become a lead and convert. Here’s the thing: creating an effective lead gen funnel on social media does more than generate sales; it builds a community of loyal customers and brand advocates.

So how do you do it? Start by understanding that a one-size-fits-all strategy won’t work. Target different groups of people with relevant content they will want to see. Trying to sell a product directly to a cold lead won’t win over a new customer. Likewise, building content won’t engage those who are already in the considering and buying stages. At the same time, remember that people don’t generally visit social media to look at products. They want interesting, entertaining, high-quality social media content.

Another key element to a social media funnel is remarketing. The stats for remarketing are pretty amazing - when you retarget people with a campaign, they are 70% more likely to convert into buyers.

These are only a few steps to building a lead generation funnel through social media- read our full guide to Facebook Funnels.

Easy - just get in touch! Start by filling out our short form. We want to make sure you’re a good fit and that we can deliver the results you need. So we’ll start by gathering a few pieces of information about your business. Then we’ll provide you with an in-depth, digital health check (worth $2,000) for FREE. The audit will give you a crystal-clear picture of where your business is at, plus an in-depth roadmap, on-boarding process, and timelines to accelerate your social media marketing success.

Let's increase your sales.

Claim your $2,000 Audit for FREE by telling us a little about yourself below. No obligations, no catches. Just real, revenue results.

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic

Digital Marketing Head @ Calvin Klein

The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!

Katherine Bond

Brand Manager @ Fujitsu

OMG have provided a great service to date. From strategy through to weekly optimisation, we are seeing improvements in our SEO results month on month. We look forward to continuing our journey with them.

Ingrid Debsia

Marketing Manager @Ezy Pay

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