Best Practices 143

A responsive design adapts the content of your ecommerce site to the size of all types of screens, thus, your online store can be viewed on all devices (tablet, smartphone, etc). Responsive design is now essential for any ecommerce store because it provides better visibility of your products/services and improves your conversion rate. Why choose […]

Retargeting (or remarketing) enables you to maximise traffic to your site and increase conversion rate by targeting visitors who leave your online store with customised adverts on other sites, based on their interactions on your site. Popularised by the French company Criteo, retargeting has quickly established itself as an effective way to increase conversion on […]

Last year Britons spent £38.8 billion online and £4.9 billion of this amount was attributed to goods or services bought through mobile devices. Thus m-commerce accounts for 13% of the UK’s online spend, making the UK the most mature m-commerce market in Europe. Pairing this information with the fact that there are more mobile phones […]

Email marketing, despite being one of the older e-marketing tools, remains an essential lever for any e-merchant wishing to create a long lasting relationship with their customers or prospects. The majority of Internet users check their emails at least once a day, thus giving e-merchants a great opportunity to communicate with customers and/or prospects at […]

E-tailers are increasingly turning towards international markets and online payment can be a major barrier to successful internationalisation. It is always possible to choose to sell internationally via marketplaces to avoid this obstacle, but apart from that, here are 3 tips for avoiding the pitfalls of international online payment. 1. Use an international payment operator Developing […]