One of the designers who made it happen

How rea1025 started their logo design journey

Company name

Overview

We are a leading provider of online college prep tutoring. We are launching a new website which will provide a variety of educational resources for high school students. Focus will be on providing accelerated, self-guided test prep solutions (SAT, ACT, etc.) - hence 'CRAM' the exam.

Tell us a bit about who you are and the people you reach

High School students preparing for college
Age range 14-18
USA-based

Requirements

First off, the logo should be modern and professional - but should also appeal to our target audience. While we don't want anything overly trendy, we definitely want something that will be engaging to 14-18 year old eyeballs. It would be great to put an emphasis on being the 'fun' or 'hip' way to cram for your tests - but this needs to be balanced with both credibility and professionalism. A team of highly experienced academic professionals has designed top-notch curriculum, so we definitely want the program to be taken seriously - without taking 'ourselves' too seriously. Does that make sense?? Bottom line - test prep doesn't have to be boring to be effective!

We are very open-minded to the creativity of the designers. Flexible on color scheme, style, etc.

This is our first time using 99 Designs so we are ready to be impressed! Good luck and please let us know if you have any questions. We will be checking in regularly to provide feedback.