#51 Jane Atkinson: The Speaker Launcher – Business processes, relationships and life advice

By Michael Cameron. On Apr 9, 2018.

Jane Atkinson is a speakers coach with over 3 decades of expertise in her craft. She has worked with some of the best in the business to ignite their career. She is the author of a 3 books The Wealthy Speaker, The Wealthy Speaker 2.0 and The Epic Keynote. In this episode we discuss the systems and processes that Jane has put in place so that she can get off the hamster wheel of trading time for money.

Jane shares some of the strategies she has employed to help her clients reach 7 figure revenues in their business. While we talk about these strategies in depth we also talk about the need to consistently do good work. Not only do we need consistency we also need Clarity as well. There are no overnight successes are the result of long-term hard work.

Jane outlines her formula of Ready, Aim, Fire to get any business setup for success. All of the strategies that we discuss are applicable to any business not just the speaking business.

One of the keys to successful marketing is to make sure you “make it about them”. We talk some direct strategies to make sure we speak to our customers in a meaningful way.