Want to Grab a Cold One in Sochi? Good Luck!

Russia, whose most famous export may be vodka, is staging the driest Olympics in memory. WSJ's Brian Costa joins the News Hub from Sochi. Photo: Getty.

This transcript has been automatically generated and may not be 100% accurate.

... I ... the ... if you enjoy Alpine skiing ... in Sochi or any other about the chances are you'll be bought for us to kick back and relax with an alcoholic beverage ... this is perhaps the driest Olympics in memory ... Wall Street Journal sports reporter prime Costas is in Sochi this morning an e joins us live in is a limit to lie ... on the beach at Prime thank you very much of a nap ... Italian yes that they're in his hand I think I mean I'm an ever since ... I'm just enjoying the SPY in the very warm non alcoholic beer on sale here ... said that it's not how the Holy because ... the ... Russian government doesn't want some ... of the Olympics to become a drunken brawl tell us about it and ... yet while there's been a broader shift within a Russia to combat alcoholism ... ah but also the out ... there so federal law ... that keeps alcohol sales and sports stadiums and in so she ... can actually send it that that Redick the fruit sales ... outside of a fifty meter ... of Premier around the stadium so is really limited the matter prove that people can load up my mother here at these games ... and then theres some booze outside the stadium ah but it's in a lot of places like this from the coast and the way you can buy dad you've read about this ... writer and are few places but it's not that easy of buying and for what makes it the myth of this thing which ... is this the Emir Baltika zero to their non alcoholic brew ... is actually on sale everywhere rather than use every concessions then you go to ... their fridges that same year ... but people realize in the opening of this is all the getting ... to know if your right to welcome it to him ... you can get it right so ... well yep wrote and I think is doing OK he's very smart guy he was a lot of fun the Heineken House here ... the other night which is a merger soar to one of the best party spots here so he's certainly no this way around in some countries ... now this this ban on alcohol was among a total ban is part of some of the sponsors than men ... yes I mean if your potential beer sponsor looking at the Olympic games of this um the Vatican said air ... of HEINY can with a big sponsor of the Viet two thousand twelve London games ... in an ever sponsor to add to gains of four so ... I we don't know if it would of us but to these games otherwise but certainly look at this location and the restriction that decided this is not the year for us to start sponsoring the winter left with ... room for eye and when we know that ... Russians love a love and ranked in the same happy with the panel is that when the going down like a ... lead balloon ... I think are actually okay with that I've heard more grumbling from foreigners who are maybe it's the drinking more heavily in sports stadiums ... but I think the Russians all agreed that most agree a particular perspective vodka ... that have a lot about that here would really not be a good idea so I've they're not ... really of the set as some of the Canadians and Norwegian than other people that I spoke to here yesterday ... to tell all of you enjoy about nonalcoholic with Apple and cost a ... sports reporter for The will Street gentle way for the site thank you