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The blu e-cig range

Welcome to blu, and a world of flavour. Our award-winning e-cigarettes turn liquid nicotine into vapour that tastes amazing. You can enjoy the look and feel of a cigarette with our Starter and Premium Kits.Or explore more flavours – and experience bigger vapour – with our Pro Kit and E-Liquid range.

about blu

The blu UK E-Cigarette

The blu e-cigarette is a modern alternative to smoking. Black with flashing blue LED tip, it looks like no other electronic cigarette. And guess what, our e-cigs taste as good as they look.

To make our e-cigarettes, we’ve assembled the best team, including ex-NASA engineers to test parts, world-leading flavourists to make our e-liquids, and UK-based electronic cigarette experts to offer the best customer service we can.

From the twist of a Cartridge Refill to the taste of our Menthol flavour, we design our e-cigarette range around you. That’s helped us win Product Launch of the Year 2014, Product of the Year 2015, and become the first e-cig company to be nominated for a Grocer Gold Award.

The blu UK Story

We’re blu UK and we’ve come a long way in the last few years. We started small, selling our electronic cigarettes to a handful of customers online and in shopping centres. We had a pokey office in Edinburgh, with cardboard boxes for chairs and USB dongles for internet access.

But we had good people, committed to offering the best possible products, service and experience for our customers. It’s why our e-cigs took off.

Today, we’re the biggest and best electronic cigarette in the UK, with a family of over one hundred employees. Our UK-based team has unrivalled electronic cigarette industry expertise. It probably helps that we’re vapers too. E-cigarettes are changing the world, and we’re excited to be part of it.