Privacy and Security

This is the Privacy Policy of Kor Hotel Management LLC, its subsidiaries and affiliates (collectively, "Viceroy Hotel Group" or "us" or "we"). This Privacy Policy applies to information collected from or about our guests and visitors ("you") through various websites (including any web pages and sub-domains thereof) operated by Kor Hotel Management, LLC that link to this Privacy Policy (collectively, the "Website"). This Privacy Policy also applies to information collected from or about you through electronic communications between you and the Website. This Privacy Policy does not apply to information we collect offline or through any other means, or to information collected by any other company or third-party site, application or content (including advertising) that may link to or be accessible from the Website. Certain transactions and services offered while visiting the Website may be processed or provided by service providers and other strategic partners, even though it appears that you may not have left the Website (e.g., reservations, payment processing, hosting).

Our goal is to provide you with an Internet experience that delivers the information, resources and services that are most relevant to you. To achieve this goal, part of the operation of our Website includes the gathering of certain types of information about you. This Privacy Policy describes the types of information that we collect from or about you, how and for what purposes that information may be used or disclosed, how you can make certain choices about what kinds of information is collected and how it is used, and the steps we take to protect that information. Please read the following carefully to learn more about our policies and practices regarding your information and how we will treat it, including how we comply with California Civil Code Section 1798.83 (click here to go directly to the "Your California Privacy Rights" section below).

The Website is operated from the United States in accordance with laws of the United States and visitors to the Website should be aware that the laws of the United States may differ from those of your country of residence. If you are located outside of the United States, your use of this Website is at your own risk and initiative and you, not us, are responsible for compliance with any applicable local and national laws. By using this Website, participating in any Website activities, and/or providing us with your personal information, you: (i) consent to the transfers and processing of any information you provide to the Website; (ii) acknowledge that U.S. law provides a lower standard of protection for personal data than the laws of various countries; and (iii) understand that this Website will deal with your information in accordance with our Privacy Policy and U.S. law. Consequently, you hereby waive any claims that may arise under the laws and regulations that apply to you in any other country or jurisdiction.

By using the Website you signify your consent, as well as the consent of the company for whom you use our Website and whose information you submit (if any), to this Privacy Policy, and also signify your acceptance of the Terms of Use for the Website. DO NOT CONTINUE TO ACCESS AND USE THE WEBSITE IF YOU DO NOT ACCEPT THE TERMS OF THIS PRIVACY POLICY. We generally keep our Privacy Policy posted on the Website and we encourage you to review it frequently, as it may change from time to time. Click here to learn more about how changes to this Privacy Policy will be communicated to you and made effective.

This policy was last updated on September 23, 2014.

Privacy Policy

This Privacy Policy covers various types of information collected from and about you, including:

"Personal information" or "personally identifiable information," which is information by which you may be personally identified, including, for example, your name, email address, telephone numbers, company affiliation, physical address, credit card and other payment information (including the three or four digit security code on the back of your credit card), screen names, drivers license number, social security number, passport number, frequent flyer or other affinity program numbers, and any other information by which you may be personally identified. Personal information also may include information that may not be personally identifiable standing alone (for example, your age), but which may become personally identifiable when combined with personal information (for example, your age combined with your name).

"Non-personal information," which is information that is about you but which does not identify you individually and is not linked to any personal information, including information regarding your use of our Website, such as your IP address, your device type, your browser type, the operating system or platform you are using, the name of your Internet Service Provider, the third-party website from which your visit to the Website originated and the exiting website, clickstream data, the search terms you enter on the Website, the specific web pages that you visit on the Website, and the time, date, and duration of your visit to the Website. Non-personal information may include personally identifiable information that has been de-identified, or in other words, rendered anonymous.

We may collect this information through various means, including: (a) directly from you when you provide it to us, for example, via forms that you fill out on the Website, in emails and other communications and information that you submit via the Website, and when you make a reservation; (b) automatically as you navigate through the Website, including via cookies, web beacons, and other tracking technologies; and (c) from third parties, including without limitation our service providers.

The information we collect may include following types of information that you provide:

Your contact information, such as your name, home and business addresses, email address, company name, phone number, title, screen name or username;

Your travel-related information, such as your frequent flyer number, preferred airlines, rental car providers, passport number and date and place of issue, and travel history;

Your demographic information, such as your date of birth/, gender, marital status, number of children, and nationality;

Information you provide at the time you request information, register to use our Website, subscribe to receive information by mail, e-mail or text message about our properties and services, make a reservation, or request further services, such as a concierge request;

Details about events or meetings that you plan with us, such as the date of the event, the guest list, and information about the guests at your event;

Information and content (including photographs) that you may submit to us or post to public areas on our Website (click here to go to the User Contributions section below);

Information you provide when you enter a contest or promotion;

Records and copies of your correspondence (including e-mail addresses), if you contact us, which may include information that you submit in a general comment and/or recommendation posted on or sent through on our Website or when you report a problem with our Website;

Your responses and other information you may share in response to surveys and other market research that we might ask you to complete (although you do not have to respond to them);

Information about your travel preferences or relating to your reservations, including the properties you have visited, your arrival and departure dates, any special requests you may make, your guest preferences (including those relating to amenities, facilities, housekeeping and room preference), vehicles you may bring to the properties, on-property services that you may request (including concierge services, health clubs, spa services, activities, child care services, and equipment rental);

Details of transactions you carry out through our Website and the fulfillment of your reservation requests, including financial information such as your credit card details or bank and routing information, which may be requested before making a reservation through our Website;

Certain sensitive personal information, including your social security number, drivers license number, or certain health information that you choose to share with us (such as allergy information or other health conditions that may affect your guest preferences or special requests);

Your communications preferences; and

Other personal information that you choose to provide.

Please keep in mind that in many instances personal information is required for you to participate in a particular activity, for us to provide a certain service or benefit to you, for us to complete a request you have made, or for you to gain access to certain features, functionalities or content on our Website. If you elect not to provide us with certain personal information, we may not be able to offer these services and functionalities to you.

You may wish to submit an information request about one of our properties, participate in one of our promotions or subscribe to our e-mail or postal mail lists. In response, we may ask for information such as your name, email address and postal address. In the event you opt to provide us with this information, we will only use it as described in this Privacy Policy.In deciding whether or not to join our mailing or online marketing lists, please note that they are used for hotel purposes and for promotions by hotel partners, including without limitation our properties and property owners, as described in this Privacy Policy. To learn more about how to unsubscribe from our mailing and marketing lists, click here to go to the Your Privacy Choices section below.

You are responsible for any content, including personal information and photographs, that you contribute to be published or displayed (hereinafter, "posted") on the Website, or transmit to other users of the Website (collectively, "User Contributions"). You post and transmit your User Contributions to other users of the Website at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons. We are not responsible for circumvention of any privacy settings or security measures contained on the Website. You understand and acknowledge that, even after removal, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website users. Proper access and use of information provided on the Website, including User Contributions, is governed by our Terms of Use.

The Website may include certain social media offerings, features or widgets, including buttons or widgets from Facebook, Twitter, TripAdvisor, LinkedIn, YouTube and Pinterest. For example, you may be able to login to the Website using your Facebook credentials, or you may be able to use the Facebook Like button. If you choose to participate in such social media offerings or functionalities those features may collect information (such as your IP address, which page you are visiting on the Website, or information from your social media account consistent with your settings within the social media service, such as your name and email address) and a cookie may be set to enable the feature to function properly. Social media features and widgets may either be hosted by a third party or hosted directly on the Website. Your interactions with these features and widgets are governed by the privacy policy of the company providing it. We encourage you to review the privacy policy of the applicable company to learn more about its practices before using any social media offerings, features or widgets.

As you navigate through and interact with the Website, we, our service providers and third parties may automatically collect information about your visits to our Website, your equipment, and your browsing action and patterns. This information includes, but is not limited to:

Details of your visits to our Website and the resources that you access, such as traffic data, location data, logs and other communication data, the referring page and the exiting website, the search terms you use on our Website, the pages that you visit on our Website, and the time, date and duration of your visits to our Website;

Information about your computer or devices and internet connection, such as your IP address, the operating system or platform you are using, your browser type and your Internet Service Provider; and

Information about traffic patterns, number of visits to certain pages, visits from other websites or to third-party websites linked to the Website, and visitors’ use of particular services and interest in services, information or features of the Website.

Automatically-collected information often is statistical data that does not contain personal information. We may share such aggregated data with third parties collectively and in an anonymous way. Disclosure of such aggregated data does not reveal personal information about individual Website users in any way that identifies who they are or how to contact them. Automatically-collected information may contain personal information, however, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. Such information will be treated as personal information and used and shared as disclosed in this Privacy Policy.

Automatically-collected information helps us to administer and improve our Website, to store your preferences and deliver you a better and more personalized experience and service, to recognize you when you return to the Website, and to optimize your use of the Website. We and our service providers may use IP addresses to understand the locations from which our Website visitors are accessing the Website. This information also may enable us to develop and offer new features and services and to target advertisements. We also monitor aggregated and other automatically-collected data regarding use of our Website for marketing purposes and to study, improve and promote use of the Website in connection with such purposes.

The technologies used for automatic data collection may include cookies (also known as browser cookies), pixel tags, web beacons and other tracking technologies. To learn more, click here to go to the "Cookies and Pixel Tags" section below.

We also may share website usage information and other automatically-collected data about visitors to our Website with third parties, such as advertising networks and ad servers, for the purpose of managing, targeting and serving advertisements and for market research analysis on our Website and other websites. These advertisements may be targeted to specific searches you conducted on our Website during earlier browsing sessions or may be the result of information collected via cookies and pixel tags. To learn more, click here to go to the "Online Tracking" section below.

We, our service providers and other third parties may use cookies, unique identifiers, pixel tags, web beacons, and other tracking technologies on our Website to collect certain information. A "cookie" or "browser cookie" is an Internet mechanism composed of a small text file containing a unique identification number that permits a web server to send small pieces of information or text by means of your browser and place them on your computer's hard drive or other device for storage, if your web browser or device settings permit. Pages of the Website and emails from us or our service providers also may contain small electronic files known as pixel tags, web beacons or clear gifs, Unless you have adjusted your browser settings to refuse cookies, cookies will be set when you direct your browser to the Website. . While some cookies are deleted when you close your browser, others remain even after you close your browsing session. You may refuse to accept cookies by activating the appropriate settings on your browser, as described below. However, if you refuse cookies you may be unable to access certain parts, content or functionalities of our Website.

Cookies, unique identifiers, pixel tags, web beacons and other tracking technologies may, among other things, help to speed navigation through our Website, keep track of information (such as your password) so that you do not have to re-enter it each time you visit our Website, store your preferences, and help to provide you with customized content, including advertisements and other offers that are tailored to your apparent interests. These technologies also may help us and our service providers to authenticate users, measure the usage of pages on the Website, make content more accessible, track responses to ads, email campaigns and other content, determine your ability to receive HTML email so that we know the appropriate format for you to receive email, determine how many users open emails, compile data on email and other marketing campaigns, track conversions, record difficulties you experience with the Website, see overall patterns of usage on the Website, and enable social media functions. We and our service providers also may use these tracking technologies to collect and maintain aggregated data (such as the number of visitors) to help us see which areas are most popular with our users, to improve and update the content on the Website, to identify what content is effective, to optimize the Website and its content, to reduce or eliminate messages sent to customers, to track advertising, to enhance Website usability, and to provide ads, offers and other promotions that we believe may be of interest to you. We and our service providers may analyze the information derived from cookies and match this information with data provided by you or another party.

We may also allow third parties, such as advertising networks and ad servers, to use unique identifiers, cookies, pixel tags and other tracking technologies on some of the pages you visit on our Website. The information that is collected using these cookies and pixel tags are used to serve you relevant advertisements when you are visiting other websites on the Internet. These advertisements may be targeted to specific searches you conducted on our Website during earlier browsing sessions. If you would like more information about the information collection practices of third-party advertising companies and your choices regarding preference marketing, click here to go to the "Online Tracking" section below. We also engage service providers who use cookies to provide analytics information. For more information about these analytics services click here to go to the "Analytics" section below. To the extent that our service providers are using cookies or other tracking technologies to provide analytics or to perform interest-based advertising services for us, we do not control the use of those technologies or the resulting information, and we are not responsible for the policies of those companies.

Many web browsers may be initially set to accept cookies. If you prefer, you can set your web browser to refuse cookies. You may also delete cookies manually from your hard drive through your internet browser or other programs. For more information on how to manage browser cookies, see http://www.allaboutcookies.org. You also can learn more about opting out of our vendors' and other advertisers’ use of cookies used to tailor ads and other content to you by visiting http://www.networkadvertising.org/managing/opt_out.asp and http://www.aboutads.info/choices. Please keep in mind, however, that you may not be able to access the full functionality of our Website if cookies are disabled.

We may use analytics services, such as Adobe Analytics and Google Analytics offered by Google Inc., for various purposes, including to collect and analyze information about visitors' use of our Website, to track Website performance, for marketing analysis, and to measure retention and for conversion tracking. These service providers may use cookies alone or in conjunction with unique identifiers, pixel tags, beacons, and other tracking technologies to collect information about you when you use the Website. We do not combine the information collected through the use of these analytics services with your personal information. You may be able to prevent Adobe Analytics or Google Analytics from recognizing you on return visits to the Website by disabling cookies on your browser, as described above. Click here if you would like more information about Adobe Analytics, and click here to access Adobe’s Privacy Policy. If you do not want your Website visit data reported by Adobe Analytics, click here for instructions on how to opt out. For more information about Google Analytics and how it collects and processes data, please see "How Google Uses Data When You Use Our Partners’ Sites or Apps." Google’s ability to use and share information collected by Google Analytics about your visits to the Website is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. If you do not want your Website visit data reported by the Google Analytics JavaScript, you also can install the Google Analytics opt-out browser add-on. This add-on instructs the Google Analytics JavaScript to prohibit sending visit information to Google Analytics, but does not prevent information from being sent to the Website itself or in other ways to other website analytics services. Click here if you would like to learn more about the Google Analytics opt-out browser add-on, and click here to install the opt-out browser add-on.

Our Website does not recognizeweb browser "do not track" signals at this time. We may work with third parties that use tracking technologies on the Website, including in order to provide tailored advertisements on our behalf and on behalf of other advertisers across the Internet. These companies may collect information about your activity on the Website and your interaction with our advertising and other communications, and use this information to determine which ads you see on third-party websites and applications. If you wish for more information about this practice and to understand your options, please visit http://www.networkadvertising.org/ or http://www.aboutads.info.

Interest-Based Advertising

We may allow third parties to collect information about your online activities on our Website through cookies, unique identifiers, pixel tags and other technologies (as described above). These third parties may include advertising networks and ad servers that track and collect information about your interests when you visit our Website and other websites and mobile applications or view or interact with one of the advertisements they place on various websites or mobile platforms. The information gathered by these third parties about your activity on the Website and your interaction with our advertising and other communications, in combination with non-personally identifiable information about your activities and interests from other websites, is used to make predictions about your characteristics, interests or preferences and to display advertisements across the Internet tailored to your apparent interests.For example, we use Google's Remarketing service with Google AdWords to show you our ads as you browse other websites around the Internet. The Remarketing service delivers our ads through the Google AdWords display network, which includes both Google.com pages and the sites of trusted publishers. Third-party vendors, including Google, use cookies (such as the DoubleClick cookie) to serve these ads based on your past visits to the Website. You can opt out of Google's use of cookies and/or customize Google display network ads by visiting the Ads Preferences Manager at https://www.google.com/ads/preferences/. Alternatively, you can opt-out of Remarketing by visiting http://www.networkadvertising.org/. If you want to permanently opt out of the DoubleClick cookie, you can install the DoubleClick opt out extension. Like Google’s Remarketing service, some other advertising networks are members of the Network Advertising Initiative, which offers a single location to opt-out of ad targeting from member companies. To learn more about interest-based advertising generally as well as your options for opting out, please visit http://www.networkadvertising.org/ or http://aboutads.info.For more information on how to manage browser cookies more generally, please visit http://www.allaboutcookies.org. Please keep in mind that even if you opt out of receiving ads tailored to your apparent interests, you will continue to see ads from online advertising networks. However, those networks will not be able to apply any of your apparent ad preferences and the ads that you see therefore may be less relevant to your interests.

We may use non-personal information (including aggregated information) for any lawful purpose. We and our service providers may use information collected from or about you as described in this Privacy Policy as disclosed to you or as otherwise permitted or required by law, including:

To present the Website and its contents to you;

To register you as a Website member and process other enrollments;

To fulfill the services, reservations and transactions that you request from us, including facilitating your requests to plan and purchase hotel accommodations or other travel services and to reserve dining, lounge and spa services;

To respond to your requests for information (including information about reservations, accommodations, weddings, meetings, events, properties, real estate, or other matters or opportunities), to respond to your other emails, questions, comments, suggestions, complaints, and to provide customer service;

To improve our services and properties and to develop new services, properties and offerings;

To validate your identity or verify communications from you;

To enter you into, to conduct and administer promotions, sweepstakes, prize draws and other contests;

To conduct customer satisfaction, market research and quality assurance surveys;

For marketing purposes, including interest-based advertising, sending you promotional materials, and notifying you about special promotions, offers, events or opportunities that may be of interest to you

To send you marketing communications about the products and services offered by property owners, marketing partners and other third parties, including without limitation offers regarding residential sales opportunities;

To accommodate your preferences, to personalize and improve your Website experience , and to improve our services at our properties and on our Website;

To manage, store and enhance guest data and preferences;

To monitor and analyze Website traffic, usage and trends, to understand guest and visitor needs and trends,to track revenues and bookings, to improve the Website and our advertising and marketing campaigns, and to increase the Website's functionality;

To send you important notices, such as communications about purchases, programs you have joined, and changes to our terms, conditions and policies;

To send you confirmations, updates, security alerts, and support and administrative messages and otherwise facilitate your use of, and our administration and operation of, the Website;

To protect the security or integrity of our Website, properties and business;

To prevent fraud and other prohibited or illegal activities, to investigate and resolve disputes and problems, and to otherwise comply with applicable laws and regulations;

To enforce our Terms of Use and other agreements and contractual obligations; and

For any other purpose that is disclosed to you at the point of collection of the personal information, for any purpose for which you provide your prior consent, or for any other lawful purpose.

Except where prohibited by applicable law or regulation, we may combine information collected through one source with information obtained through other resources. We also may supplement the information we collect with information obtained from third parties. If we combine any non-personal information with personal information, the combined information will be treated as personal information pursuant to this Privacy Policy for as long as it remains combined.

We may share non-personal information (including aggregated information) with any third party for any lawful purpose. We may disclose personal information collected from or about you as described in this Privacy Policy to:

Our parents, subsidiaries and affiliated companies, who may jointly use that information for the purposes disclosed in or consistent with this Privacy Policy, including without limitation those uses identified in the "How We Use Your Information" section above.

The owners of properties that we manage but do not own, the owners and operators of properties that we license, and the owners and operators of residential properties operated under our family of trademarks, who may jointly use that information for the purposes disclosed in or consistent with the terms of this Privacy Policy, including without limitation those uses identified in the “How We Use Your Information” section above and to provide you with information or services relating to those properties, as well as marketing information relating to their products, services, and real estate and other opportunities.

Contractors, service providers and other third parties we use to support our business, including those performing core services (such as reservations, billing, credit card processing, customer support services, customer relationship management, property management, accounting, auditing, processing insurance claims, administering sweepstakes, surveys, email and mailing services, data storage, and security) related to the operation of the Website, the operation of our properties and properties operated under our family of trademarks, the provision of services at those properties, the processing and fulfillment of your reservations and requests, and making certain Website functionalities available to Website users.

In addition, we may disclose personal information collected from or about you as described in this Privacy Policy:

To fulfill any purpose for which you provide it.

To a buyer or other successor in the event of merger, acquisition, consolidation, divestiture, change in control, dissolution or other sale or transfer of some or all of Viceroy Hotel Group's assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by Viceroy Hotel Group about its Website users will be among the assets to be transferred, and any such successor may use your information for the same purposes set forth in the Privacy Policy.

When we believe in good faith that disclosure is required to protect the property, assets or security of the Website, or content found on the Website, or to protect the Website from unauthorized use or misuse.

To protect the rights, property, or safety of Viceroy Hotel Group, our customers, or others. This may include exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Where permitted or required by law and without your consent to comply with any court order, legal process, subpoena, or other legal or regulatory requirements.

To otherwise fulfill a government request for information.

To respond to claims that any posting or other content of our Website violates the rights of third parties, including without limitation providing information necessary to satisfy the notice and counter-notice procedures pursuant to the Digital Millennium Copyright Act.

To enforce, apply or comply with our Terms of Use and other agreements.

We have implemented reasonable steps designed to protect against the unauthorized or illegal access, modification, use or destruction of the personal information that is stored in our system. For example, our Website is hosted in a secure environment, and the Website servers and systems are configured with industry-standard firewalls. Although we take reasonable steps designed to protect your personally identifiable information, please be advised that no security system or means of transmitting data over the Internet can be guaranteed to be entirely secure (including without limitation with respect to computer viruses, malicious software and hacker attacks). We cannot and do not guarantee or warrant the security of any information you disclose or transmit to us via the Internet. We are not responsible for the acts of those who gain unauthorized access, and we make no warranty, express, implied or otherwise, that we will prevent such access. For your own privacy protection, we urge you to keep all passwords (including passwords that you may need to access certain portions of the Website) confidential. We also recommend that you do not include any sensitive personal information such as passwords, social security numbers or bank account information, in any emails that you send to us. We also urge you to carefully consider whether to give out personal information in any public areas of the Website, since information that you share in public areas may be viewed by any visitor to the Website. If you become aware of any breach of the terms of this Privacy Policy or of the security of the Website, please notify us by email at privacy@viceroyhotelgroup.com.

The Website is not designed or intended to be used by anyone under the age of 18. If you are under the age of 18, do not use the Website, register as a user on the Website, make reservations or other purchases via the Website, use any interactive features of the Website, or post any personal information to or submit any personal information via the Website. We do not knowingly market to or solicit personal information from children under the age of 13. If you are under the age of 13, do not send or otherwise provide any information about yourself to us, including your name, address, telephone number, e-mail address or screen name. A parent or guardian of a child under the age of 13 may request deletion of such child’s personally identifiable information and prohibit the use thereof as provided by law. If you are a parent or guardian of a child under the age of 13 and believe that child has provided us with their personal information, please contact us at privacy@viceroyhotelgroup.com or any of the other ways described in the "Contact Us" section below to let us know and we will take reasonable steps to delete and cease use of that information in accordance with applicable law.

The Website may provide links to a other websites that we believe might offer you useful information and services, but which we do not control or maintain. Be aware that those websites may not follow the same privacy policies as our Website and we are not responsible for the privacy policies or the actions of those websites or their operators. We urge you to note when you leave our Website and to read the privacy statements of other websites for information about their data collection practices before submitting any personally identifiable information or other sensitive data to those websites. If you have any questions about the privacy practices of other websites, you should contact the relevant parties controlling these websites for more information.

We have created the following mechanisms to provide you with the following control over your information:

Your Account. If you have registered on the Website, you may be able to login to your account to change or update certain information and preferences to keep all such data accurate, complete and up-to-date. You also may be able to update or correct certain information by contacting us as described in the "Contact Us" section below.

Cookies and Online Tracking. Click herefor more information on how you can manage and disable cookies and other online tracking technologies. Please keep in mind, however, that you may not be able to access the full functionality of our Website if cookies are disabled.

Promotional Emails. You can opt-out of receiving marketing emails from us by sending us an email stating your request to privacy@viceroyhotelgroup.com. If we or one of our service providers or marketing partners have sent you a promotional email, you may use the "unsubscribe" link or send us a return email asking to be omitted from future email distributions. Please keep in mind that opting out of marketing emails may impact our ability to allow you access to certain offers, benefits and features. Please also note that even if you opt out of receiving certain marketing emails, that opt-out may not apply to other communications that you may continue to receive from us, such as customer service messages, messages about your account or transactions with us, and emails responding to your communications with us or requests for information that we receive from you.

California Civil Code Section 1798.83 permits residents of the State of California to request certain information about our disclosure of certain personally identifiable information to third parties for their direct marketing purposes. To make such a request you should send (a) an email to privacy@viceroyhotelgroup.com with the subject heading "California Privacy Rights," or (b) a letter addressed to Viceroy Hotel Group, Attention: Digital & Privacy, 1212 South Flower Street, Suite 100, Los Angeles California 90015. In your request, please attest to the fact that you are a California resident and provide a current California address for our response. Please be aware that not all information sharing is covered by the California privacy rights requirements and only information on covered sharing will be included in our response. We reserve our right not to respond to requests submitted to addresses other than the addresses specified in this paragraph.

We may change or update this Privacy Policy in the future. The date that this Privacy Policy was last updated is identified at the top of this Privacy Policy. Any revisions to this Privacy Policy will take effect upon posting to the Website, and will be prospective, not retroactive. We will notify you of any material changes to this Privacy Policy by sending an email to the email address that you provided to us and posting the updated policy on homepage of the Website. We encourage you to regularly review the current version of this Privacy Policy on the Website. Use of the Website following posted changes constitutes your acceptance of the revised Privacy Policy then in effect.