Saturday, February 1, 2014

Where NOT to Buy Pizza

A year ago, Papa John's boss John Schnatter stepped in it by complaining about Obamacare. To refresh your memory:

But
until he stepped into the politically charged health care debate by answering
questions about President Barack Obama's Affordable Care Act, he was known
mostly for his energetic TV spots in which he trades quips with quarterback
Peyton Manning and effuses about "Better Ingredients, Better Pizza."

Now
pundits and late-night comedians have mocked and vilified him for saying the
health care overhaul might add 14 cents to the cost of each pizza — and that
some franchisees might cut workers' hours to avoid paying insurance costs.

This weekend many of us will be eating pizza and watching the Super Bowl, but I suggest you consider getting your pizza from
anywhere else than Papa John's.

Think
about it in business terms. Instead of sounding like a quintessential dick representing the
1%, Schnatter lost a golden opportunity to say something like, "Americans
need and deserve affordable health care. So every Papa John's employee,
from the full time corporate executive staff down to the newest part-time
delivery driver, WILL have employer-provided health care. Yes, it will
add a bit to the cost of each pizza but we ask our loyal customers to do the
right thing and vote with their wallets for Papa John's."