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6.
The W-W-H of Innovation ...
• WHAT
– What are the targets of an innovation action?
• WHO
– Who are the key players involved? What are their
roles and duties?
• HOW
– How should we proceed? How can we organise &
manage the Innovation activities?
... and what is the Final OUTCOME?
6

7.
... and the Digital Representation
• WHAT
– Enterprise as a whole, even if we start with focussed
innovation (e.g., product or process)
– Digital representation: DB/KB resources
• WHO
– Innovation teams, managers and stakeholders, partners,
consultant, and customers, with different roles and duties.
– Digital representation: actors, with their rights and functions
• HOW
– An innovation project is difficult to specify with a workflow
– Digital representation: Objectives, best practices, guidelines,
intermediate/final reports, KPIs, ... (and activities?)
and the FINAL OUTCOME is New Knowledge 4 Value 7

10.
HOW: Innovation Modes
• push-mode, typically technology-driven, when
a new technological solution arrives;
• pull-mode, demand-driven or user-driven or
markey driven;
• Endogene, when the innovation stems from
within inside of the enterprise (or theecosys);
• Exoogene, when coming from outside, other
org, other cultures, disciplines
• co-creation, when more cultures, components
contribute. In case from within the Ecosystem.
10

11.
Innovation Modes (cont’d)
• Incremental vs Disruptive. Depending on the level
of discontinuity and the extent of impact (on the
market, on the enterprise, ..)
• Episodical vs Continuous. Depending on the
frequency, and the attitude
• Diffused, Social. Depending on the degree of
participation
• Closed vs Open. Depending on the degree of
sharing and cooperation
11

12.
Why Open Innovation?
• Beyond industrial secrets protection: new
Intellectual Property Right (IPR) paradigm
• Ideas become today quickly obsolete
• The advantage is no more on the Good Ideas
• Advantage is on quickly transformation of
ideas into value (economic, social, env), with:
– Right value proposition for clients
– Right business model
– Change capability and speed of actuation
(absorption) 12

13.
Copyright & Copyleft
• Does Copyright make sense anymore?
• Upcoming business models are based on
Continuous Innovation and Speed
• Patent exploitation patterns are deeply
changing
TESLA Cars is opening
all its patents
13

19.
Morphology of Innovation
But, in the end, what is innovation?
Innovation as a Process?
Innovation as an Object?
19

20.
Innovation as a process
• A loosely structured process
– Not so linear as described & High Risk
– Not always successful: Can be aborted at any stage
– Needs resources (good funds, right people)
20
Research
Innovation

22.
Innovation as an Object
• Innovation seen as an intangible object: a Knowledge
Artefact
• A complex, articulated knowledge structure released
at the end of an Innovation Project
• We will refer to it as InnoBoK: Innovation Body of
Knowledge
• Innovation Lifecycle as the progressive construction
of an InnoBoK (ako Industial Product Lifecycle)
• Such activities requires a solid knowledge base, to
rely on.
22