LMLM Brand Identity

Leena Mogre’s Lifestyle Management is a gym space which focuses not only on basic fittness, but digs deeper into managing the lifestyle of it’s audience. The logo mnemonic LMLM is designed in a way to showcase the concept of Lifestyle through a heartbeat wave, which is very subtly created using negative space.
We chose to work with the Royal Blue colour, as it signifies and retains the Leena Mogre legacy that has been built over the years but also resonates with the luxury fittness and lifestyle management which the space has to offer.