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Social media marketing is a major part of every business strategy for companies both big and small. Companies such as Dell, Caterpillar, Amazon and others are leading the social media bandwagon and showcasing the benefits that they are able to harness from it. Thanks to social media, aggressive marketing is no longer a privilege that only the big players enjoy. Social media have created a level playground wherein everyone – small or big, can leverage the benefits.

To gain from Facebook promotions, it is important to have a well thought out promotion strategy in place.

The first step is to decide the objective of the promotions. Is it to have a growing fan-base? Do you want to get the market to sample your product? Are you trying to increase the product awareness?

Next, you need to frame the strategies for achieving these objectives. These could involve price discounts, freeware, coupons, samples, contests etc.

Once the strategy is in place, you need to choose the right Facebook application. It is important to go through the promotion guidelines laid out by Facebook so as to not violate any rules.

The reason Facebook promotions are a big success is because of their ability to localize the promotions and the in-depth customer profiling they offer. Customizing your campaign to meet the customer’s needs and tastes is the best marketing promotion and thanks to Facebook, it is a possibility! Utilizing third-party tools such as Edgerank Checker would help in creating focused campaigns which can convert into valuable leads for the company.

It would be a good idea to analyze some successful examples of Facebook promotions before you start on your own.