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“Daily consumption of milk is an India-specific habit. DailyNinja has been able to leverage this habit to create a pipeline to customers’ homes, and has built an attractive business on top of this distribution channel. Their unique hybrid approach of using the existing milk delivery system as well as their own in-house delivery fleet has enabled them to outpace competition,” saidGourav Bhattacharya, Director, Matrix India.

Founded in 2015 by Sagar Yarnalkar and Anurag Gupta, the company delivers staples such as milk, bread, eggs, vegetables, curd, and other grocery items through its subscription model. The company partners with milkmen, milk brands and B2B grocery distributors.

The startup last raised around $3 million in funding from Saama Capital in June. It initially secured around $1.5 million in 2017 from Sequoia Capital

DailyNinja competes with Milkbasket, a grocery and milk delivery platform, which last raised $7 million in Series A round of funding led by Kalaari Capital in May.