CLIENT

Rosedale Grandmont Little League, a non-profit, community-based organization working to preserve and improve the Grandmont Rosedale Neighborhoods of northwest Detroit.

OBJECTIVE

Model D, an online news magazine, commissioned Three Lyons Creative to tell the story of the Grandmont Rosedale Little League for their “City Kids” series. Founded in 1992, the program, which is entirely run by dedicated volunteers, serves over 500 boys and girlsannually in Northwest Detroit.

PROCESS

In order to fully comprehend the history and impact, we reached out to current coaches and players, the founders of the program, and young men and women who have spent most of their lives playing baseball and softball in the league. We shot over the course of two weekends at Stoepel Park and Rosedale Park’s Community House in order to capture all ages, from tee-ball to the seniors (16-years-old and above).

OUTCOME

Clearly, in the lives of many of these parents, kids, and coaches, the league has had a remarkable impact. The respect for community, teamwork, and discipline were the biggest takeaways for many of the players. Many parents also expressed their appreciation for the league for its longevity and stability, as there currently is a dearth of such programs for kids in Detroit.

Three Lyons Creative (3LC) is a video creative services company based in Detroit. Through community groups, artists, nonprofits, and businesses both large and small, 3LC strives to tell honest and people-focused stories with pride. ​