The future of Luxury changed by digital media

Luxury cannot be branded anymore if there is not a human being mind alive to represent it. Digital media is definitively changing the world of luxury.
Only talking brands will survive not brands. Brands need souls to communicate via digital media.

In 10 years bloggers will be more famous in collective mind than Chanel, Dior or Gucci because they will still have something to say. This is not anymore the brands who matter but the messages behind the brands and the possibility to communicate many messages. Only alive people can communicate as much Christian Dior is not there and what communication can be deliver and share by the public on twitter about simple objects. Digital will shoe that except from ages communication is very limited. If l oral had one message touching people You are worth it, it is still one and only one. This is making digital communication very limited.

In the next future the most successfully brands will be bloggers as they will help selling the products in giving them a voice, a soul. We will buy them as we will have some one to trust behind someone who do not only put products on the market but who shares emotions thoughts and human concerns on all actuality subjects with all consumers.
Christian Dior or Coco Chanel can unfortunately not come back on earth to share their thoughts.

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About 2L2 Luxury Lifestyle Magazine

To be inspired is great; To inspire is incredible.
Our digital luxury magazine was created with the desire to bring the most thoughtful journeys of the world, brands to trust, experiences that enrich your knowledge, and extend your horizon.
We handpick the very best luxury item from the top-end industries for truly luxurious experiences, experiences with a profound meaning beyond the hedonistic moment, stories that bring pleasure to the soul and the eye. Every moment is a priceless collector’s item.