Social media is one of the most effective free advertising marketplaces available for your apartment complex. With Facebook, people log in when they want to relax and chat with friends, making them more receptive to targeted ads and promoted posts that fit their current needs. This makes it crucial for you to have an informative, engaging Facebook presence.
What to Post
Posting an occasional...

Ba rum bu bu bum. With a seasonal drumroll in place…it’s time for our annual What’s In and What’s Out list!
But before we get to the big reveal in our January issue of units Magazine, here’s a preview of some personal favorites.
In: 1989. Taylor Swift’s latest album is responsible for at least six near-accidents with me behind the wheel. I apparently have no control over my body when I hear “...

Much like Peter Pan, I will never age. This is just a fact. But for the rest of you poor saps, you may as well pick out your future persona now. Are you gonna be a Blanche, a Rose, a Dorothy or a Sophia? The sun is quickly setting on those Golden years.
(The only correct response, by the way, is Sophia.)
And while some of us may not be there yet, many of our parents are. With people living longer...

When potential residents make the effort to call, email, and spend time at searching for a place to call home, most apartment community staffs are on their best behavior, trying to make the positive first impression in hopes to “woo” the prospect into a lease signing, rent paying member of the community. Mutual trust is built, the future looks bright, and hopes are high for a wonderful...