Business to business marketing is the practice of marketing products and goods to other businesses or organizations for use. B2B is different from consumer marketing because products are not based on popularity and price, instead they are based solely on price and profit potential. B2B marketing is growing rapidly because businesses are relying heavily on digital platforms. A business’ marketing strategy can either make or break its success rate. Here are the ins and outs of B2B marketing including facts, various channels to use, trends and tips that will help your business better communicate with your audience and other businesses.