Josh Peace Considers the Importance of Culture

Josh Peace Considers the Importance of Culture

Do you want your business to be the same as any other, or do you want it to stand out from the crowd? A company culture defines how a company sees itself, and how it’s perceived by its workers. It can also shape the way that consumers view it, and can be a key step to creating a unique and valuable brand. A recent article on Entrepreneur.com looks at what culture means, and why it’s important. Here, Josh Peace reviews the article and looks at how a positive culture can be created.

“When a business starts, it’s inevitably based upon the beliefs and values of the entrepreneur who founded it”, said public speaker and business leader Josh Peace. “As a company grows, and takes on people, it’s important to ensure that a culture is being created that will help your business grow rather than holding it back. A positive corporate culture can be at the heart of your brand identity and your marketing campaigns.”

Culture is an all encompassing term in business. It can cover everything from a company’s beliefs and values, to their symbols and logos, to the way that they advertise, and the words that they use. Putting it simply, however, culture is a company’s environment. The people primarily affected by a culture are the people working within the company. It’s essential to create a culture that encourages creativity, and where employees feel valued. This leads to happy and positive workers. As the article shows, studies have proved that happy workers are more productive, and this in turn makes a business more profitable. In fact, happy workers can be up to 12% more productive, whereas unhappy workers are 10% less productive.

Consumers are also affected by a company’s culture. When a business has happy workers, and has a culture that respects the environment and helps charitable causes, it creates a good news story about the brand itself. Consumers love caring companies. One business that’s renowned for it’s culture, and a positive attitude, is Google. They give back to society, and their position as the number one search engine is more secure than ever.

“Entrepreneurs have to understand what their people are looking for in a work environment, and then deliver it”, said Josh Peace. “In this way they can create a happy and productive culture. This is the best foundation for future success that a business can have.”

Josh Peace is himself a highly successful entrepreneur. His public speaking events help businesses learn how to make the most of their opportunities.