“85 Seconds” with Getty Images

Mention the words “stock photography” to anyone in the design community and wait for the cringe. While there are plenty of high-quality exceptions, gaudy, fake imagery and videos run rampant online. I admit that prior to working at HOW, my own experiences with stock anything left something to be desired, but a new project from AlmapBBDO has opened me up to some promising new possibilities. The video, “85 Seconds,” is strung together using 105 seemingly random video clips from Getty Images. What follows is a heartwarming story of a couple who begin as childhood buddies before falling in love, separating after graduation and reuniting as adults. Watch it below.