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Socialmedia statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how socialmedia sites are used. Do you know the recent B2B socialmedia facts from fiction? SocialMedia Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange. MORE

As socialmedia marketing has become ubiquitous ( 88% of marketers say socialmedia is important for their businesses), hundreds of new tools have developed just in the past few years: tools for socialmedia management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media. MORE

As socialmedia has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated socialmedia team. Socialmedia isn’t something you just do. huge part of socialmedia is understanding your audience. Sort of. MORE

While we realize that successful B2B marketing programs leverage a combination of investments, socialmedia needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, socialmedia is an increasingly important tool for defining marketing ROI. SocialMedia Strategy and Budgeting. MORE

Quick: Can you list the goals of each and every one of your socialmedia efforts? So much of socialmedia is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure socialmedia profitability. MORE

If you’re using socialmedia as part of your inbound marketing toolkit… great! One thing I like to think about as the social calendar and content planning is under way is “How are we going to consistently capture data from social to our.com in a way that gains us some valuable insight and/or captures [.]. Content Marketing Lead Management Marketing Automation SocialMedia Analytics Lead Generation MORE

If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: socialmedia or email marketing. Email marketing Integrated marketing Socialmedia marketing content marketing Email Delivered SocialMedia Today social versus email MORE

90% of marketers say socialmedia is important to their businesses. 68% analyze their socialmedia activities. Only 41% are able to measure their social activities. SocialMedia Examiner ). The numbers indicate almost all businesses now rely on socialmedia for marketing, but less than half can measure if it’s working. Like this post? MORE

In a recent Bazaarvoice and CMO Club survey, four out of five businesses with at least 100 employees will be marketing on socialmedia this year… and most are planning on massive shifts away from measuring socialmedia efforts on traffic and activity related measures, in favor of hard measures that include conversion and revenue. [.]. CMO Strategy SocialMedia Analytics Strategy Twitter MORE

I guess it’s not surprising that marketers still find themselves justifying socialmedia spend/plans to others in their organization. Given the education that still needs to take place in the medium, as well as the future evolution of tools, processes and experience of end users interacting with different social options, we’re bound to need more [.]. Tags: Digital Planning SocialMedia Uncategorized Analytics CMO Strategy MORE

Over the past few weeks, I’ve had several chances to dig into the B2B social graph to uncover social influencers as part of a larger social campaign strategy. I’ve found this exercise to be extremely time consuming and not without it’s share of large amounts of data to pour through. In the end, however… with [.]. Tags: Digital SocialMedia Analytics Linkedin Twitter MORE

I’ve read from many socialmedia experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in socialmedia. You see, it’s a wrong message to the wrong audience. MORE

Great blog post and video on IBM’s use of socialmedia in B2B. I really like the way that social seems to have grown organically out of use by IBM employees vs. what you might expect with a giant company with many agencies crawling the halls with “campaign ideas. Nice work SocialMedia B2B. MORE

So how can we measure the effectivness of our socialmedia efforts? Tags: Planning SocialMedia Analytics Digital Lead Generation Strategy Twitter That’s the question that marketers are nervously asking as they are now trying to justify spending money in this medium. As we seem to have dabbled as much as anyone in this space… in a detailed, in the trenches way… I thoughts I’d [.]. MORE

Rob Petersen’s latest webinar is all about measuring socialmedia. If socialmedia is so important, why are most marketers unable to measure it? Do they need to know the socialmedia metrics that matter and how they are monitored? 92% of marketers say socialmedia is important to their business ( SocialMedia Examiner ). MORE

SocialMedia Marketing — according to Wikipedia , “socialmedia marketing is the process of gaining website traffic or attention through socialmedia sites.” ” This is a broad practice, encompassing socialmedia strategy (what are your goals?), The post What is SocialMedia Marketing? Like this post? MORE

CMO Strategy Content Marketing Digital Planning SocialMedia StrategySo how do B2B marketers know that the content we’re pushing out there actually meets the needs of the people we desire to reach. While it’s not like we’re completely guessing, do we really ever KNOW for certain that the content that we’re building and promoting is on topic? Do we really get the subtleties of the [.]. MORE

What is the “best” socialmedia management tool out right now? Every socialmedia manager has a preferred one that they always use, and it’s usually one of a handful of the top socialmedia management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your socialmedia performance. MORE

It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on socialmedia to build relationships and loyalty. Contests on socialmedia are a dime a dozen today, so do something atypical to make your brand stand out. MORE

Though the use of socialmedia and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated socialmedia teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in socialmedia do marketers need to stay on top of? MORE

So far, I have done one interview in the Leaders in SocialMedia Strategies series. How has your education and workplace learning brought you to where you are now, a leader in socialmedia strategy? My professional background and life passions all track back to the field of communication, where socialmedia sits. Yes, I am going to interview myself! MORE

Socialmedia brings online conversations to life. According to a research study, 74% of all Internet users use socialmedia. And with socialmedia, content emerges. The post 5 Ways User-Generated Content Amplifies Your SocialMedia Strategy appeared first on Marketing Insider Group. SocialMediaSocialMedia Campaigns MORE

As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.” Start sharing content and use socialmedia as another channel to amplify it. ” Why do brands need help with this? MORE

Last month, I launched a new series here on Biznology , interviewing leaders in socialmedia strategy. This month we speak with Tory Starr , Director of SocialMedia at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary. ROLE OF SOCIALMEDIA. INSPIRATION. MORE

It’s something that you use almost every day, but how much do you really know about socialmedia? SocialMedia Is The New Newspaper. Did you know that Reddit is the most popular socialmedia platform as a source of news? Younger people are more likely to be making the change to news on socialmedia. Social In Sixty Seconds. It is. MORE

So how can we measure the effectivness of our socialmedia efforts? Planning SocialMedia Analytics Digital Lead Generation Strategy TwitterThat’s the question that marketers are nervously asking as they are now trying to justify spending money in this medium. As we seem to have dabbled as much as anyone in this space… in a detailed, in the trenches way… I thoughts I’d [.]. MORE

I guess it’s not surprising that marketers still find themselves justifying socialmedia spend/plans to others in their organization. Given the education that still needs to take place in the medium, as well as the future evolution of tools, processes and experience of end users interacting with different social options, we’re bound to need more [.]. Digital Planning SocialMedia Uncategorized Analytics CMO Strategy MORE

A growing list I’m keeping of things that every integrated marketer needs when moving into socialmedia. Tags: SocialMedia Caution… not meant to be comprehensive. Here are some thoughts. Add to the list!… … Content – This is really what it’s all about… Smart, honest linkable content to drive followers from micro-blog to a deeper experience inside and [.]. MORE

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand socialmedia marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another socialmedia book,” you’re partially correct. The post SocialMedia Explained. MORE

In a recent Bazaarvoice and CMO Club survey, four out of five businesses with at least 100 employees will be marketing on socialmedia this year… and most are planning on massive shifts away from measuring socialmedia efforts on traffic and activity related measures, in favor of hard measures that include conversion and revenue. [.]. CMO Strategy SocialMedia Analytics Strategy Twitter MORE

Great blog post and video on IBM’s use of socialmedia in B2B. I really like the way that social seems to have grown organically out of use by IBM employees vs. what you might expect with a giant company with many agencies crawling the halls with “campaign ideas. Nice work SocialMedia B2B. MORE

CMO Strategy Digital SocialMedia High Tech Lead Generation Lead Qualification StrategyContent marketing in B2B has always been important. However, it seems that in the last few months, content has become the most critical component of any good lead generation program among B2B marketers (creative directors are cringing here…). Why? I believe it’s for two primary reasons: 1. Measurement – In lead generation programs, content became [.]. MORE

Socialmedia use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide socialmedia users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use socialmedia (compared to just 35% of those over age 65). MORE

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to socialmedia marketing will more than double. Socialmedia benefits are unclear. MediaPost ). 9 B2B SocialMedia Marketing Stats and Facts. MORE

Though socialmedia marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of socialmedia marketing facts and statistics below. Socialmedia needs to be part of an integrated strategy. Social is for customer service. MORE

For socialmedia marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. By doing a thorough spring-cleaning across accounts, socialmedia marketers will have their affairs in order for the months to come. inches of snow to melt. MORE

Socialmedia can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in socialmedia, not your niche, as most socialmedia for any industry will have similar goals: getting more visibility for the company. Buffer. Edgar. DrumUp. MORE

showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear socialmedia ROI on LinkedIn. Jay Baer Wrongly Believes Shotguns Trump Rifles in SocialMedia. Can’t that be found on almost every socialmedia consultant’s website? Rifles trump shotguns in this case! MORE

A Note from Patsi: This week’s guest post is about socialmedia and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use socialmedia. ocial Media. Here are Paul’s 7 SocialMedia Mistakes Bloggers Should Avoid. Ignoring socialmedia return on investment. MORE

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CMO Strategy Content Marketing Digital Planning SocialMedia StrategySo how do B2B marketers know that the content we’re pushing out there actually meets the needs of the people we desire to reach. While it’s not like we’re completely guessing, do we really ever KNOW for certain that the content that we’re building and promoting is on topic? Do we really get the subtleties of the [.].

In a recent Bazaarvoice and CMO Club survey, four out of five businesses with at least 100 employees will be marketing on socialmedia this year… and most are planning on massive shifts away from measuring socialmedia efforts on traffic and activity related measures, in favor of hard measures that include conversion and revenue. [.]. CMO Strategy SocialMedia Analytics Strategy Twitter

In a recent Bazaarvoice and CMO Club survey, four out of five businesses with at least 100 employees will be marketing on socialmedia this year… and most are planning on massive shifts away from measuring socialmedia efforts on traffic and activity related measures, in favor of hard measures that include conversion and revenue. [.]. CMO Strategy SocialMedia Analytics Strategy Twitter

If you’re using socialmedia as part of your inbound marketing toolkit… great! One thing I like to think about as the social calendar and content planning is under way is “How are we going to consistently capture data from social to our.com in a way that gains us some valuable insight and/or captures [.]. Content Marketing Lead Management Marketing Automation SocialMedia Analytics Lead Generation

So how can we measure the effectivness of our socialmedia efforts? Planning SocialMedia Analytics Digital Lead Generation Strategy TwitterThat’s the question that marketers are nervously asking as they are now trying to justify spending money in this medium. As we seem to have dabbled as much as anyone in this space… in a detailed, in the trenches way… I thoughts I’d [.].

So how can we measure the effectivness of our socialmedia efforts? Tags: Planning SocialMedia Analytics Digital Lead Generation Strategy Twitter That’s the question that marketers are nervously asking as they are now trying to justify spending money in this medium. As we seem to have dabbled as much as anyone in this space… in a detailed, in the trenches way… I thoughts I’d [.].

I guess it’s not surprising that marketers still find themselves justifying socialmedia spend/plans to others in their organization. Given the education that still needs to take place in the medium, as well as the future evolution of tools, processes and experience of end users interacting with different social options, we’re bound to need more [.]. Digital Planning SocialMedia Uncategorized Analytics CMO Strategy

I guess it’s not surprising that marketers still find themselves justifying socialmedia spend/plans to others in their organization. Given the education that still needs to take place in the medium, as well as the future evolution of tools, processes and experience of end users interacting with different social options, we’re bound to need more [.]. Tags: Digital Planning SocialMedia Uncategorized Analytics CMO Strategy

A growing list I’m keeping of things that every integrated marketer needs when moving into socialmedia. Tags: SocialMedia Caution… not meant to be comprehensive. Here are some thoughts. Add to the list!… … Content – This is really what it’s all about… Smart, honest linkable content to drive followers from micro-blog to a deeper experience inside and [.].

Great blog post and video on IBM’s use of socialmedia in B2B. I really like the way that social seems to have grown organically out of use by IBM employees vs. what you might expect with a giant company with many agencies crawling the halls with “campaign ideas. Nice work SocialMedia B2B.

Great blog post and video on IBM’s use of socialmedia in B2B. I really like the way that social seems to have grown organically out of use by IBM employees vs. what you might expect with a giant company with many agencies crawling the halls with “campaign ideas. Nice work SocialMedia B2B.

CMO Strategy Digital SocialMedia High Tech Lead Generation Lead Qualification StrategyContent marketing in B2B has always been important. However, it seems that in the last few months, content has become the most critical component of any good lead generation program among B2B marketers (creative directors are cringing here…). Why? I believe it’s for two primary reasons: 1. Measurement – In lead generation programs, content became [.].

So how can we measure the effectivness of our socialmedia efforts? Planning SocialMedia Analytics Digital Lead Generation Strategy TwitterThat’s the question that marketers are nervously asking as they are now trying to justify spending money in this medium. As we seem to have dabbled as much as anyone in this space… in a detailed, in the trenches way… I thoughts I’d [.].

So how can we measure the effectivness of our socialmedia efforts? Tags: Planning SocialMedia Analytics Digital Lead Generation Strategy Twitter That’s the question that marketers are nervously asking as they are now trying to justify spending money in this medium. As we seem to have dabbled as much as anyone in this space… in a detailed, in the trenches way… I thoughts I’d [.].

I guess it’s not surprising that marketers still find themselves justifying socialmedia spend/plans to others in their organization. Given the education that still needs to take place in the medium, as well as the future evolution of tools, processes and experience of end users interacting with different social options, we’re bound to need more [.]. Digital Planning SocialMedia Uncategorized Analytics CMO Strategy

Over the past few weeks, I’ve had several chances to dig into the B2B social graph to uncover social influencers as part of a larger social campaign strategy. I’ve found this exercise to be extremely time consuming and not without it’s share of large amounts of data to pour through. In the end, however… with [.]. Tags: Digital SocialMedia Analytics Linkedin Twitter

It’s something that you use almost every day, but how much do you really know about socialmedia? SocialMedia Is The New Newspaper. Did you know that Reddit is the most popular socialmedia platform as a source of news? Younger people are more likely to be making the change to news on socialmedia. Social In Sixty Seconds. It is.

Socialmedia use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide socialmedia users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use socialmedia (compared to just 35% of those over age 65).

Quick: Can you list the goals of each and every one of your socialmedia efforts? So much of socialmedia is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure socialmedia profitability.

Though the use of socialmedia and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated socialmedia teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in socialmedia do marketers need to stay on top of?

It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on socialmedia to build relationships and loyalty. Contests on socialmedia are a dime a dozen today, so do something atypical to make your brand stand out.

A Note from Patsi: This week’s guest post is about socialmedia and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use socialmedia. ocial Media. Here are Paul’s 7 SocialMedia Mistakes Bloggers Should Avoid. Ignoring socialmedia return on investment.

For socialmedia marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. By doing a thorough spring-cleaning across accounts, socialmedia marketers will have their affairs in order for the months to come. inches of snow to melt.

Socialmedia brings online conversations to life. According to a research study, 74% of all Internet users use socialmedia. And with socialmedia, content emerges. The post 5 Ways User-Generated Content Amplifies Your SocialMedia Strategy appeared first on Marketing Insider Group. SocialMediaSocialMedia Campaigns

As socialmedia has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated socialmedia team. Socialmedia isn’t something you just do. huge part of socialmedia is understanding your audience. Sort of.

SocialMedia Marketing — according to Wikipedia , “socialmedia marketing is the process of gaining website traffic or attention through socialmedia sites.” ” This is a broad practice, encompassing socialmedia strategy (what are your goals?), The post What is SocialMedia Marketing? Like this post?

Though socialmedia marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of socialmedia marketing facts and statistics below. Socialmedia needs to be part of an integrated strategy. Social is for customer service.

So far, I have done one interview in the Leaders in SocialMedia Strategies series. How has your education and workplace learning brought you to where you are now, a leader in socialmedia strategy? My professional background and life passions all track back to the field of communication, where socialmedia sits. Yes, I am going to interview myself!

While we realize that successful B2B marketing programs leverage a combination of investments, socialmedia needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, socialmedia is an increasingly important tool for defining marketing ROI. SocialMedia Strategy and Budgeting.

Socialmedia can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in socialmedia, not your niche, as most socialmedia for any industry will have similar goals: getting more visibility for the company. Buffer. Edgar. DrumUp.

As socialmedia marketing has become ubiquitous ( 88% of marketers say socialmedia is important for their businesses), hundreds of new tools have developed just in the past few years: tools for socialmedia management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand socialmedia marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another socialmedia book,” you’re partially correct. The post SocialMedia Explained.

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to socialmedia marketing will more than double. Socialmedia benefits are unclear. MediaPost ). 9 B2B SocialMedia Marketing Stats and Facts.

What is the “best” socialmedia management tool out right now? Every socialmedia manager has a preferred one that they always use, and it’s usually one of a handful of the top socialmedia management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your socialmedia performance.

Socialmedia statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how socialmedia sites are used. Do you know the recent B2B socialmedia facts from fiction? SocialMedia Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange.

Rob Petersen’s latest webinar is all about measuring socialmedia. If socialmedia is so important, why are most marketers unable to measure it? Do they need to know the socialmedia metrics that matter and how they are monitored? 92% of marketers say socialmedia is important to their business ( SocialMedia Examiner ).

As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.” Start sharing content and use socialmedia as another channel to amplify it. ” Why do brands need help with this?

I’ve read from many socialmedia experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in socialmedia. You see, it’s a wrong message to the wrong audience.

showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear socialmedia ROI on LinkedIn. Jay Baer Wrongly Believes Shotguns Trump Rifles in SocialMedia. Can’t that be found on almost every socialmedia consultant’s website? Rifles trump shotguns in this case!

Last month, I launched a new series here on Biznology , interviewing leaders in socialmedia strategy. This month we speak with Tory Starr , Director of SocialMedia at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary. ROLE OF SOCIALMEDIA. INSPIRATION.

90% of marketers say socialmedia is important to their businesses. 68% analyze their socialmedia activities. Only 41% are able to measure their social activities. SocialMedia Examiner ). The numbers indicate almost all businesses now rely on socialmedia for marketing, but less than half can measure if it’s working. Like this post?

If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: socialmedia or email marketing. Email marketing Integrated marketing Socialmedia marketing content marketing Email Delivered SocialMedia Today social versus email