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Surfaces '11 sessions to focus on in-store, online connections

Christine B. Whittemore,
chief simplifier of Simple Marketing Now LLC, will focus on connecting with
customers in-store and online in three education sessions she will lead during
Surfaces 2011, the annual exposition for floor covering professionals set for
January 25-27 in Las Vegas.

The
three sessions, which address social media marketing, the retail experience and
marketing to women, offer flooring retailers strategies and tactics for
building trust and digital visibility with coveted women consumers. They
consist of a three-hour workshop and two one-hour seminars take place at the
Mandalay Bay Convention Center, including:

The
Basics of Competitive Marketing (January 24, 1:00 pm to 4:00 pm)

Social Media 101 (January 25, Noon to 1:00 pm)

Marketing
to the Ultimate Power Consumer: WOMEN (January 26, Noon to 1:00 pm)

“Many Surfaces attendees
realize that the marketplace in the digital age has changed. As expert as they
may be in establishing a profitable business relationship that begins with
customers in their stores, they find it more difficult to draw customers in
from outside. However, the more aware they are of how women consumers begin the
purchase process online and what they look for online and in-store, the better
retailers are able to build credibility with customers ahead of time,” says
Whittemore. “These three sessions will help retailers build trust and
visibility with customers starting with Google and going beyond the cash
register.”

For
more information on these sessions and to register, visit the Surfaces website here.

Events

On Demand Join us to learn why targeting online reviews on the sites that matter most to your customers will help your flooring business stand out from the crowd and ultimately influence purchase decisions.

Poll

Customer Service

In our latest issue, Tom Jennings discusses the elements of good retail service. He says quality service is a differentiator and one that customers will gladly pay more for. Do you believe this to be true?