If you have a brick and mortar store, driving more customers through the doors is easy, but when it comes to an e-store, things are different. Here’s what distinguishes the two: an e-store needs you to generate organic search traffic, while the brick and mortar one has no such requirement. This, in turn, calls for article optimisation. Yes, you are advised to optimise your articles, which can be easily done if you work on the following elements:

Web Traffic

Meta title

Description

Keywords

Time for some good news: By focusing on these elements, you:

Can successfully optimise the articles

Can expect better ranks for your keywords

Also, it is imperative for you to contemplate optimisation every time some content is to be published. Having said that, is article optimisation enough to increase your e-store’s search traffic? No! Here’s what is equally important:

Quality content

Value creation

Long-tail keywords

Google (perhaps the most important of them all!)

Let’s discuss these one by one:

Quality content

First things first; you need to produce quality content at any cost. That’s because you can take advantage of Google and other search engines only when you have some quality content at your disposal. As such, it has a big impact on your author rank, which as you know, can make or break the search results, especially if you talk of the organic ones. While you are at it, try to achieve the following:

Value maximisation

Proper distribution

Value creation

It’s high time you understand that SEO provides you with a golden opportunity – an opportunity that lets you create value. Make the most of it. Again, the idea is to produce quality content, while ensuring that the readers or the customers for that matter (if you got an e-store) find it valuable. Not to mention, if they like what they read, they are likely to share it with others. Who knows, the same content may even get you more organic links, provided your site is used as a reference.

Long-tail keywords

It may sound cliche, but you must try to structure the content around long-tail keywords. Perhaps you are thinking that these are not as competitive. Yes, they are not, but one thing is for sure: they can get you recurring traffic. Wondering, how do you find them in the first place? It’s simple; use Google’s keyword tool.

Google

Using the search engine major’s keyword tool is one thing, and trying to take it for a ride is another. Don’t try to outsmart Google with Black-hat SEO techniques. Rather, focus on the content you create, as already discussed, and yes, always use the right terminology. If you try to play games, it makes no sense to expect long-term results; chances are you won’t get them.
Although, this pretty much sums up what needs to be done for increasing search traffic, there’s no harm in taking some additional measures. For instance, you can work towards decreasing your bounce rate and becoming a favourite among search engines. Likewise, if you have a blog of your own, there’s nothing like it. More importantly, create a community. That’s because if you have one, you are in a win-win situation. Period