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LIFX, the company behind the $99 Wi-Fi enabled, multi-color LED light bulbs, announced today that it raised $12M in Series A funding. The venture round follows one of the most successful Kickstarter campaigns to date, snapping up $1. in pledges of an original target of $100,000 in just six days at the end of 2013. The investment brings LIFX’s total funding to $16.6M.

The success of the crowdfunding campaign brought LIFX to the attention of Silicon Valley's firms, who saw it as positive proof of a growing market. “It wouldn't have happened without the Kickstarter,” says CEO Phil Bosua. However, some backers who'd invested early in LIFX were disappointed when they saw the bulbs being sold on Amazon and before they'd received theirs. The shipping trouble was down to hold ups at the factory says Bosua, who was under contract to ship to big retailers by a certain date.

Bosua says LIFX is continuing to add to new features to the app, like preset moods and music activated settings, with a major overhaul to be launched soon. Light bulbs consume approximately 20% of electricity in homes around the world and they need to be more efficient, smarter and last longer, thinks Bosua. The energy-efficient LIFX bulbs are designed to last around 25 years and can be screwed into standard lamps. You can dim and brighten, change the color to a choice of 15 million colors as well as a selection of white lights through the app.

“LIFX is one of the fastest growing and most promising smart home companies,” says Omar Hamoui, partner at Sequoia Capital in a press release. “Phil and team have truly revolutionized the first consumer electronics device: the light bulb. As consumers adopt connected home technologies, the LIFX bulb will be a starting point because it’s easy to install and immediately useful on a daily basis. We couldn’t be happier to support them as they work to deliver the best home innovation experience.”

LIFX plans to use the capital to fund the next phase of its business. The company is also now hiring engineering, sales and marketing teams in Los Altos, and Melbourne, Australia and will continue to grow both operations.