Apple’s iPhone is obviously a revolutionary device and there is no doubt about it. It completely changed the human perception about the cellphone.

It has been nearly two and a half years since the original iPhone was released and till now there hasn’t been any device released which can even be compared with iPhone. Even though Android devices are starting to attract the market, they mainly built upon what iPhone has already introduced. They have apps and touchscreens, which were already available on the table. However, this stagnation is about to meet its end.

Now an Israeli technology company, “Emblaze” is set to revolutionize the mobile phone market by announcing their first mobile device, the “First Else”. The company claims “the death of main menu” is coming and the First Else’s user interface will completely change how users interact with their smartphones.

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Emblaze’s First Else smartphone will run on the Access Linux Platform. ”sPlay”– the First Else’s futuristic and intuitive sci-fi-like fan menu interface, is controlled by user’s right-thumb and is navigated through using slides of the appendage, rather than taps. This allows the user to tap once, and slide through numerous sub menus to their destination.

That looks stunning! At the pace tech moves its strange such good competition didn’t rise up sooner to try and take the iphones mantle. No doubt the “I have to, have it!” crowd will snap it up in seconds, that might include me.