Hi.

Since a few weeks I’ve been working on this LTB Brand model, it’s essentially a way to think about brands in a ‘hollistic’ matter, to see how vision, messaging and identity work together. I was motivated to create this because I feel a lot of models forget the important aspect of ‘brand behaviour’ as the final pillar of good branding.

In this episode I talk with Graham Robertson, author of the awesome book 'beloved brands' and over 20 years of experience at companies such as Coca-Cola, Johnson and Johnson, General Mills,… He knows his stuff. We talk about the rise of smaller brands, learning about your consumer, finding brand purpose, Mc-donalds, Nike and much more.

In this episode I talk with Haraldur Thorleifsson, founder and CEO of Ueno, one of the most inspiring agencies on the map today. We talk about the struggles and joys of building an agency, developing acompany culture and brand and the future of Ueno.

In this episode I talk with Marty Neumeier, Marty doesn't really need an introduction, he is a true tought leader when it comes to branding. Best-selling author of books such as the brand gap, zag and now his lates book Scramble, he is a true inspiration to me.

In this episode I talk with Melinda Livsey, founder of Marks and maker and online teacher. We talk about building a personal brand, using brand strategy to improve your business, learning to refuse clients and much more. Melinda brings a lot of great stuff to the table so I hope you enjoy!

In this episode I talk with Mark Pollard, CEO of Mighty Jungle and a brand strategist. Mark has a lot of experience in the field. We talk about the importance of words, avoiding cliché's and how you can write better. Enjoy!

In this episode I talk with Summer, brand strategist at Focuslab. She helped create the strategic framework at Focuslab. Summer really breathes strategy and it's so inspiring to hear her explain her process and journey.

I'm really fascinated by Ikea's move into India and how they used customer research to create a new strategy: "If we build it, they will come". Ikea furniture will be assembled by a team of people so Indian people at home do not have to do this anymore. Why? Ikea's research indicated that Indian people are not well acquainted with the concept of self-assembly furniture.

In this episode I talk with Hernán Braberman, Hernán is Executive Design Director and Partner of Tridimage, responsible for the creative direction of tridimage´s design projects. As a packaging designer he thinks about every aspect of the design: the material, how it smells, how it opens, ...

In this episode I talk with Fabian Geyrhalter from Finien. This guy is a serieus knowledge bomb. We talk about turning ventures into beloved and trusted brands by using storytelling and other techniques. It's a really value packed episode, enjoy!

In this episode I talk with Steve Wolf, he's one of my biggest design heroes so I'm super excited to talk to him. We talk about his inspiration as a designer, how to involve clients in the design process and a lot more.

In this episode I talk with Armin Vit. Armin is the founder of the Brand New blog, one of thé design blogs in the design community. Armin has been writing and commenting about logo and identity design for a long time. It makes him a really interesting guy to talk to. Enjoy!

It was such an honor and interesting ride to start this first podcast season. I got to talk to some amazing people and learned a lot of things. I want to thank all of the guest from this first season and I look forward to the new season (starting june).

In this episode I talk with Jason Halstead, he runs Gist Brands and is an experienced brand strategist. I found Jason trough one of the many great pieces of content he puts out there, the brand spectrum. Jason is a great educator and knows his craft. We talk about positioning and when to rebrand.

In this episode I talk with Karel-Jan Vercruyse, founder of strategic agency Dull, Karel-Jan has worked together with our agency and shown us the value of top level strategy. We talk about the different frameworks of strategy, the importance of why and how to make companies future proof.

In this episode I talk with Mr. Ben Burns, as a digital director for Blind and the COO of the Futur, he has been educating designers al over the world together with his mentor, chris do. We talk about makers and thinkers, dealing with confidence, stylescapes and Ben's personal story of how he got from being a Narcotics guy to where he is today.

In this episode I talk with Ian Paget, Ian is a really intresting guy, having created the logo geek community and blog he has been giving value in the design community for years. His own podcast features some design and branding legends such as Marty Neumeier and Chris Do. We talk about how to build a community, the importance of strategy and how to design logo's that work in the real world. It's a really fun conversation with lot's of value.