Porsche Partners with ZeroLight to Deliver the Concept Mission E in Virtual Reality at Slush 2017

Iconic sports car manufacturer, Porsche, and automotive visualisation specialists, ZeroLight, are set to bring the Concept Mission E to life through a new virtual reality experience. Premiering at Slush, Helsinki, Nov 30th - Dec 1st, delegates can virtually sit inside and uncover new aspects of the sports car of tomorrow. Features include Porsche's 3D dynamic display, curved dashboard, bespoke seats and exceptional design characteristics that take full advantage of the space within the car.

"Our collaboration with ZeroLight is part of an accelerated process of innovation, ensuring Porsche customers receive a personal, high-quality experience wherever they are." - Dr. Christian Knoerle, Project Leader Strategy & Innovation, Porsche AG. "With the Mission E, it's important to engage our audience on how we're adapting key principles to the all-electric future, retaining the spirit and passion of the sports car."

Porsche as a brand is synonymous with performance, quality and design on both road and track. By harnessing technology to deliver the Concept Mission E through an immersive medium, fans and customers can explore the car first hand, on a 1:1 scale. ZeroLight has been internationally recognised for innovation within the automotive retail space, including critically acclaimed immersive encounters. Its high-end visualisation platform was utilised to realise the concept vehicle through virtual reality for delegates to enjoy.

"Porsche's new experience has universal appeal, bringing fans one step closer to the inspiration that will define the future of the electric sports car. It's a privilege to work with a brand that has such a pedigree within the automotive space, applying ZeroLight's visualisation expertise to deliver a unique solution at Slush 2017." - Darren Jobling, CEO, ZeroLight