Communicating for change: Making the case for health with media advocacy

This module, created as part of the Health ExChange Academy's Communicating for Change training series, introduces advocates to tactics for engaging the media strategically to advance policy goals. The module discusses the news media's role in shaping debates on community health, helps advocates clarify their overall strategy and describes how that relates to a media strategy, message strategy and media access strategy. Other trainings in the series are available at http://www.bmsg.org/about/projects/communicating-for-change-trainings.