Propelling India towards Global Leadership in e-commerce

Overview

India is rapidly marching towards becoming a digitally empowered society. The push fore-governance, the proliferation of smartphones, increasing Internet access and booming digital payments are fuelling the country’s journey towards a trillion-dollar digital economy by 2025. The widespread acceptance of Digital is being seen as a catalyst for overall economic growth, and with the combination of favourable demographics and policy reforms, Indiapresents a unique and powerful growth story.

This report highlights the growing potential of e-commerce in India and its increasing contribution to future economic growth. NASSCOM in partnership with PwC tries to bring to the fore key regulatory and infrastructure-related challenges faced by e-commerce players and also put forward recommendations to the government and other stakeholders to overcome these complexities in doing business and to provide an impetus to the industry.

Related Tags

Key Findings

With a growing young Indian middle-class that is expected to create 150 Mn+ digital explorers, Indian e-commerce sector will surpass USD 100 Bn by 2022

Online Financial services set to grow the fastest

The next 100 Mn e-commerce users

Growth is expected from the next 100 million users with starkly different demographical backgrounds and preferences vis-à-vis existing users

With underlying demand drivers in place, Indian e-commerce maturity can match that of China / Russia in 5-6 years

Innovation and a Harmonized framework key to future growth

Indian e-commerce sector is governed by a myriad of laws and regulations and there is a need for 'a harmonized e-commerce policy framework'

To cater to the next set of users, e-commerce players need to innovate across the value chain through initiatives such as custom assortments, targeted marketing, local language content and online-over-offline (OOO) infrastructure

Possible to have a USD 150 Bn e-commerce market by 2022

With adequate growth drivers in place and favorable policies, it's possible to grow the sector at CAGR 33% and be a USD 150 Bn industry by 2022

The sector could also create 1 Mn jobs and 20Mn+ SMEs generating revenues by 2022