Law Firm Management

Email is not dead like some marketing prognosticators periodically have declared. You know that because we all get them, often as email solicitations. Some of them we welcome; some we do not. Yet, as recent statistics show, we know that email marketing is still a very important marketing strategy. That’s because, according to Pew Research, […]

In part one of this two-part blog post, I identified the primary reason why most law firms fail in their marketing efforts and, perhaps, even fail permanently. It’s because many don’t know how to run their law firms as a business. In that post, I showed small law firm owners why many of them aren’t skilled in running […]

Often, smaller law firms struggle with attracting more billable work and they may think just doing more legal marketing as a business development activity solves the problem. In fact, many are convinced that legal marketing and business development are one function at law firms and anyone who does legal marketing can and should do […]

Today, it’s no longer enough to be a boutique B2B law firm full of smart, experienced lawyers to get hired. That’s the premise from which most prospective clients operate today—that a firm’s lawyers had better be brilliant even to be considered for their work. In fact, you’ve learned from the seismic shifts in the legal culture […]

It’s increasingly important in this era of information overload for your law firm to capture the attention of your target business client with content focused on their legal needs. They’re often searching for content to help them identify the exact nature of their business legal issue and get that problem solved fast. In fact, that’s why most people […]