“Similar large increments in data benefits have been effected at every price point in every city with unlimited calling to any network available across all plans,” it added.

The company said that in-home high speed data consumption in India has spiked with customers looking to stream high definition content, download large files across a variety of connected devices like smartphones, tablets, Smart TVs, Internet TV solutions, and security solutions.

A preferred mode of high-speed data delivery given its consistent speeds, fixed broadband (Wi-Fi) also has a huge growth potential as it enables the Internet of Things or IoT play for homes with connected appliances, the Airtel statement added.

“To serve this growing demand and enable a seamless high speed data experience in a multi-device environment, Airtel has built a future ready network and introduced ‘V-Fiber’ that delivers consistently superfast broadband speeds of up to 100 mbps to homes,” it said.