Social media has enabled serendipity. Instead of having to catch someone at the right moment at a trade show or manage to get them on the phone, you have a third opportunity available 24/7/365.

While nothing but dedicated hard work will make a social selling strategy work, influencers can shorten your ramp-up time and help you get the most out of your efforts. In the article there are three ways influencers can help you excel at social selling.