Pay-Per-Click Advertising

Paid advertising provides a great opportunity to effectively reach your target audience and measure the return
on investment for your marketing efforts. As consumers grow tired of the numerous advertisements they see – it is
vital to show ads that are hyper-relevant to your target audience. RAFIKI specializes in pay-per-click marketing
across the following channels and ad networks

Google Ads

Facebook

Instagram

LinkedIn

YouTube

Twitter

Pinterest

Amazon

At RAFIKI, the Paid Advertising campaigns we create always take into account the goal of your marketing
campaign as well as the needs of your potential customers. We carry out in-depth customer evaluation
and targeting research exercises, before creating our campaigns. Beyond campaign creation, we utilize
the valuable data collected through our paid advertising efforts to optimize and analyze our clients’ daily
performance, ensuring your money is being spent in the most cost-effective manner.

Rafiki offers the following services for Paid Ads :-

Targeting

Research

Ad Creation

Landing Page &

Website Optimization

Conversion

Tracking

Daily Optimization

& Management

Measuring Return

On Investment

Rafiki’s Paid Advertising Process

1.

Targeting Research

Rafiki Conducts
In-depth research for
each paid channel to
find the best targeting
for your business.
e.g keyword research