#SXW2O Highlights

Each year, W2O Group hosts 'SXW2O' events leading up to the annual SXSW Interactive conference. SXW2O features a variety of events with insights from thought leaders in tech, business and communications.

W2O's main SXW2O event was the PreCommerce Summit. The event featured a wide variety of speakers who gave 10-15 minutes presentations on topics ranging from the importance of data protection to how the wine industry is using new technology to stay relevant.

Other speakers, like Julie Borlaug, associate director of the Borlaug Institute for International Agriculture, spoke about how technology can ultimately be used to improve the quality of life for people around the world.

One of the most popular segments of the event was an interview with the SXSW Interactive Director Hugh Forrest. The interview was conducted by a leading technology influencer, John Battelle, a journalist and co-founder of WIRED magazine.