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2011 dodge journey Reviews and News

Mopar Treasure Hunt Ends, Last 2012 Dodge Journey Discovered

By
Erick Ayapana
- 10/03/2011

Dodge’s “Search Engine” treasure hunt has ended. The contest, which included three 2012 Dodge Journey prizes, started on the west coast earlier this month and ended this week when Melissa Sweeney of Virginia found the third and final Journey in Maine.

You may not have caught on that there was an actual 2012 Dodge Journey at stake when Chrysler aired its “Search Engine” TV spot for the crossover last Friday. With only 30 seconds to digest what’s being said in the ad, and only a fraction of that to decide whether you care enough to do something about it before the next commercial starts, it’s easy to miss if you blink. One observant father and son team from Nevada did catch the commercial’s clues, which led them to the Journey’s hidden location – allowing the pair to claim it for themselves.

Dodge has just launched what may be the world’s most lucrative game of hide-and-seek. As part of a new ad campaign for the 2012 Dodge Journey, the company has parked three Journeys across the nation and will post clues to the cars’ locations online. If you find one of the cars, you get to keep it.

A number of models from Chrysler group will be reduced in price for 2012, including the Jeep Grand Cherokee, Dodge Durango, and several others. The Detroit Free Press says the Grand Cherokee will carry the biggest price cut, with over $3000 slashed from the 2011 model’s base price. While new powertrain enhancements help fuel economy, it seems a few convenience feature have been removed from the base model’s standard equipment to facilitate the price drop.

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