Today’s entrepreneur uses their creativity to apply practical, innovative and sustainable approaches to benefit society, often with an emphasis on those who are marginalized and poor. They tend to be passionate leaders of change, and don’t believe that the way things have always been done is the way things should remain. The character of these social entrepreneurs is a passion to improve the lives of others in their community and beyond.

DNA Behavior International in their recent extensive study titled Mastering your Entrepreneurial Style determined that Creativity is one of the key genetics found in entrepreneurs. They are creative and innovative. Along with other key talents such as Pioneering and Risk Taking these social entrepreneurs see problems as an opportunity to be creative.

Source: DNA Behavior International

Stephen Distante CEO of Vanderbilt Securities and President of the New York Chapter of the Entrepreneurs Organization (EO), makes this observation:

“Social entrepreneurship has disrupted that old-school business mindset. The DNA of the social entrepreneur is to engineer our businesses to make a positive social impact from the very start rather than waiting decades before contributing. That’s the modern way of doing business, and because it’s what Millennials and younger generations expect, it will soon be the only successful way to run a company. And it’s the way of business that EO has recently made a very powerful commitment to support.”

This new breed of entrepreneurs determines that they can make profit and purpose sit comfortably together. The pursuit of money and stuff no longer fit this generation of entrepreneurs. Their goals are higher. It’s not all about the pursuit of wealth. More importantly, they are focused on how to use their success to help others.

Carol Pocklington

Carol Pocklington - Human Behavior Solutions Analyst

Carol is a member of our research and development team assisting in the development of our behavioral products.She has worked with Hugh Massie since 2001 since the Financial DNA understanding concept was conceived.

Carol's DNA Natural Behavior Style is - Facilitator

Carol is a Facilitator. Facilitators are persistent, goal-oriented people who promote team effort in order to complete tasks. Facilitators lead by setting examples and by achieving goals. Their strong work ethic encourages others to excel and they have an excellent ability to deal calmly yet firmly with people using a facilitative style.

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