Iron Deficiency Day

Iron Deficiency Day

website, animation

AGENCYICON Worldwide

CLIENTVifor Pharma

YEAR2016

ABOUTVifor wanted to create a standalone microsite for Europe’s annual Iron Deficiency Day. Raising awareness of iron deficiency remains important, since many people will experience symptoms without even knowing their iron levels are low.

Vifor’s main site is what one would expect: full of medical reports, jargon, and the Arial font family.

With this microsite, I created a look and feel that felt friendly and fun, while still pointing users to vital information through accent colors and icons. To make the site into a more interactive experience, I created animations that helped break up the information into more approachable pieces.