OXFAM BLOGS

Here's how you convinced General Mills to act on climate change

After 2 months of campaigning we are thrilled to announce that General Mills — once ranked last on climate change policies on our Behind the Brands scorecard— has committed to setting targets to reduce emissions, participate in real climate advocacy, and become a true climate leader. And we have you to thank!

There is no way General Mills - the maker of brands like Old El Paso, Häagen-Dazs and Green Giant - would have made these commitments without your support: The new policy comes after more than 230,000 people like you signed petitions and took action as part of Oxfam’s campaign to urge food and beverage companies to help stop climate change from making people hungry.

The fact that so many of us came together makes this victory that much sweeter!

As one of the 10 largest food and beverage companies in the world, General Mills took a bold step forward today as the first among the Big 10 to agree to cut emissions from both its operations and its agricultural supply chains. That’s huge!

And as a global player, General Mills’ action will be felt across the food and beverage sector—serving as a model for what others can do. In fact, General Mills has agreed to take on a leadership role to push for strong climate policy changes with governments and within the industry.

Specifically, General Mills has pledged to:

“Know and show” by disclosing their emissions as well as their suppliers of sugar cane and palm oil.

Set emissions reductions targets by 2015 and put in place stronger safeguards against deforestation.

Advocate by taking a leadership role in addressing climate change with businesses and governments.

In the coming months we will continue to work with General Mills to make sure they reach their goals; you can follow their progress with us on our Climate Roadmap. These commitments will make a real difference in the lives of farmers around the world.

Soon more companies will have to act too. And we have our eye on just who is next: Kellogg.

Kellogg, one of General Mills’ main competitors, has not yet stepped up their game. They need a wake-up call.

Give Kellogg's a wake up call!

Now, it's time for Kellogg's to step up and make similar commitments to help stop climate change from making people hungry. Will you pick up the phone and call Kellogg's today?

Kellogg Customer Care Repuclic of Ireland: 1800 626 066

Kellogg Customer Care UK: 0800 626 066

If Behind the Brands supporters from around the world make these calls, Kellogg will really feel the pressure. It's quick and easy to make this call - and so important. Everything you'll need is here: the phone number, a script to guide your conversation, and other tips and tricks. Please call today!

With 25 million more children at risk of going hungry by 2050, Kellogg has to take responsibility and cut their emissions. If General Mills can do it, they can too.

It's quick and easy to make this call – and so important. Everything you'll need is here: the phone number, a script to guide your conversation, and other tips and tricks.