The Hug Project

The Hug Project was inspired by a Nan Goldin photograph I saw at MoMA in New York.

I wanted to recreate this moment of intimacy between my own group of friends, and capture this on film.

I created an event where a specially created algorithm randomly paired people up whom I had invited, and displayed their names on a huge screen which directed them to the ‘Hug Space.’ Several film crews and photographers then captured the moment.

About

Avril Furness is an Independent Virtual Reality, 360 and Film Director, Writer, Producer, Artist based in London.