’FASHION IN…MUSIC’. A NIGHT WITH THE HOXTON, HOLBORN

Three Floor hosted the first of a series of inspirational fashion talks, Fashion in Residence, on Monday evening held at The exclusive apartment space at The Hoxton, Holborn.

Guests had the opportunity to question the panel made up of emerging singer/songwriter and You Tube sensation, Shannon Saunders; music and celebrity fashion stylist Aimee Croysdill and cultural commentator, Fiona Cartledge (Sign of the Times).

The theme of the evening was ‘What comes first the fashion or the music?’ Our presenter, stylist Rebekah Roy started her interview introducing Fiona, who captivated the audience with her extensive experience of eighties and nineties club culture, and was interesting to hear particularly about her shop ‘Sign of the Times’ – a venture that moved from Camden market stall, to Kensington and finally a shop in Covent Garden where her creations were picked up by Isabella Blow, Steven Meisel and Vogue. Cartledge dressed the DJs, promoters and clubbers who worshipped the scene at that time.

Aimee was the next panelist to be interviewed. Aimee spoke about her amazing work that ranges from personal styling for award-winning actors, top charting music artists to fashion editorials in high-end publications such as Hunger, The Sunday Times Style Magazine, and Dazed Digital. Aimee spoke about how she works with musicians and artists as a creative consultant developing unique looks discussing what comes first the fashion or the music? She talked through the process of working with her clients such as Clean Bandit, Laura Mvula, The Noisettes, EVE and Neon Jungle.

Shannon Saunders was the last, but certainly not the least to speak. She talked us through her evolving and growing career in music. After spending six years learning and honing her craft; Shannon explained how she made a name for herself to build an envious following via social media, predominantly You Tube, where she now she has over 61,500 followers and around 2 million total upload views. The evening’s proceedings was brought to a close with a live, intimate striped back live set from Shannon herself and a chance to see the upcoming Three Floor Pre-Fall collection in the pop-up showroom, enjoyed by all with a glass of Cava in hand courtesy of Anna de Codorniu and a goody bag of treats to take home!

If you didn’t make it down you missed out! So don’t forget to book yourself in for the next dose of Fashion in…Store! Buy your tickets here!

Hear what a few of our panellists had to say!

Rebekah Roy

‘It was great hosting the panel discussion at the Three Floor, Fashion in Residence – the entire evening was fun, and there was so much going on! Drinks reception, showroom, the panel discussion with fashion stylist Aimee Croysdill and cultural commentator, Fiona Cartledge. and of course the live music performance from Shannon Saunders – everything went perfectly! I’m so looking forward to hosting ‘Fashion in…Store’ next week!’

Aimee Croysdill

‘It was a wonderful way to hear about all angles of the fashion business and it’s never ending love affair with music. Thank Three Floor for having me on your panel.’

Images courtesy of Alex Rumford and Zoe Lower

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About the author

Three Floor launched their eponymous Womenswear brand in 2011, loved the world over for it’s feminine designs, modern silhouettes and unexpected details. Led by founder Yvonne Hoang and creatively driven by a small workforce, the brand produces four collections a year, which are responsibly produced in the Far East, with fabrics being sourced from Paris and Hong-Kong.
Having gained a global cult following, Three Floor’s coveted pieces are worn by some of the world’s most stylish influencers, bloggers and celebrities including: Kendall Jenner, Amanda Seyfried, Ellie Goulding, Taylor Swift and Ashley Benson.
Three Floor currently retails in over 100 stores worldwide, including Bloomingdales, Harvey Nichols UK and Dubai, Shopbop.com, Brown Thomas and Cricket. Since showcasing presentations at London Fashion Week the past two seasons, Three Floor’s identity remains solid with its aspirational approach to design, quality and craftsmanship.