“Using Parrot allows us to understand demand for our premium content around the world and offers us another lens on the consumer,” said Sean Cohan, president of international and digital media for A+E, in a statement. “It allows us to understand the relative value of our content and make strategic choices that maximize profitable growth.”

A+E operates 75 branded channel across 200 territories and distributes more than 13,000 hours of content per year.