Raeallan-PersonalBranding

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Transcript of Raeallan-PersonalBranding

Dove MasterbrandCampaign for Real BeautyAerospaceDesignEngineerMcMaster:Program Manager/FacultyFounder & EntrepreneurSketch Comedy PerformerKraft Canada:CheeseMusical Theatre Company:Artistic DirectorKey Take-away:A Diverse Career,The Power of ConnectionSo what isLeadership?"Leadership is about making a difference and creating positive change. It's about getting things done, and getting rid of everything else that doesn't contribute. It's about encouraging, enabling, and empowering every volunteer. It's about reinforcing core values, articulating a vision, and then setting people free."

Former CEO of Hewlett-Packard~Carly FiorinaBut are leadersBORN or MADE?You all were BORN to beMADE into Leaders!"Leadership is the art of getting someone else to do something you want done because he wants to do it."~DwightEisenhower34th president of the United States 1953-1961 (1890-1969)"That's one small step for [a] man, one giant leap for mankind"~Neil Armstrong1st man to walk on the moon (1930-2012)What if ?How can we ?Why Not?You gotta want it!"A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures."Michael EisnerFormer CEO of DisneyDefinition:A Brand1. A PROMISE to deliver an unmet need

2. A collection of your experience with a name, logo or symbol

3. What you rememberKey Take-away:A brand is a PROMISE1. 2. 3.

4. 5. 6.

7. 8. 9.Source: Millward Brown Optimor BrandZ Report 2012Benefits of a Good Brand1. Recognition2. Trust3. Loyalty4. Market Share5. RelationshipIncrease $$IncreasehappinessKey Take-away:Relationship with a brand can be "profitable"My Brand Experience: DoveKey Take-away:Dove insight led to incredible brand growth!Corporate Brand:Promise delivered to consumersPERSONAL BRAND:Promise delivered to EVERYONE you come in contact withKey Take-away:What do YOU promise to bring?Personal Brand1. Some of the best brands have personalitya. Richard Branson (Virgin)

5. Creates a focused link for the organization, the team & YOUKey Take-away:Know your brand, then engage!YOURBRANDEXPERIENCE:What is the brand of{insert your company here} ?Key Take-away:what does{insert your company here}promise to bring?What is YOUR personal Brand as [insert name]?Personal Brand1. How do you figure out your Personal Brand?

2. I'll go through the steps

3. Key: take time to reflect and be completely honest

4. Feel free to ask anyone for feedback

5. Have fun with the process!Key Take-away:Invest in yourself. The BEST investment ever!Best. Investment. Ever.

6. Holland Interest CodesKeyTake-away:Each has its own benefits, but all of them offer useful insights and guidanceWhat are your key personality traits?VALUES1. A set of beliefs or criteria that are important to us

3. Three main types related to your professional and personal growth-Intrinsic-Extrinsic-LifestyleKey Take-away:Your values are a Point of Difference (POD) and are constantly evolvingWhat values are most important to you?INTERESTS1. Things that you enjoy doing or are curious about learning

2. Proper alignment = proper motivation

3. Interests change as you do

4. Gain insight into your strengths and your needsKey Take-away:Look at what you do and what you YEARN to doIndirect InvolvementDirect InvolvementTask-OrientedPeople-OrientedInterests GridYOUR InterestsDirect InvolvementPeople-OrientedIndirect InvolvementTask-OrientedSKILLS1. Aptitudes developed from patterns of interests, activities, and even success

2. Natural tendencies/skills-Learned skills-Special skills-Always developingKey Take-away:What are your aptitudes,which ones do you like?What are your top skills and interests?

Do what you Love. Be or Get good at it!EXPERIENCES1. Experience, Knowledge, and Achievement

2. Successes from application of skills

3. Acknowledgments, awards, key results

4. The "story" and feelings behind the experienceKey Take-away:Focus on any achievements you are most proud ofWhat are your top 5 experience stories?PERSONAL BRANDING1. Now it's time to extract your brand

2. Common themes?

3. Threads within the stories?

4. Words, ideas, and images that stand out? all relatable and exciting words from theseKey Take-away:Your Personal Brand is what everyone gets or expects from you. It isyour promise to them.Personal Branding1. Top 3-5 Personal Brand elements

2. Personal Brand statement-What you are the best at (value)-Who you serve (audience)-How you do it uniquely (USP)Key Take-away:Keep your statementpunchy, memorable, and real

Grow yourselfLeverage your brand1. Start walking the walk

2. Start talking the talk

3. Build your online brand presence

4. Make it a daily part of your everyday lifeKey Take-away:DemonstratePassion, Meaning and Difference1. Networking Events-Elevator pitch

c. Make a difference for the people you serveThe best investment is in you!

100 hrs 450,000 hrs of joyYou gotta want it!"Be nice to nerds. Chances are you'll end up working for one."~Bill Gates"What a computer to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.-Steve JobsWhat are the Top Global Brands?Benefits of a Good Brand1. Recognition2. Trust3. Loyalty4. Market Share5. RelationshipIncrease $$Key Take-away:Personal Brand is unique to each & similar to allYour Assessment+Assessment of others+Online/Computer Assessment+Review of all your experiences= Your Personal BrandYour Assessment+Assessment of others+Online/Computer Assessment+Review of all your experiencesShow yourselfKnow yourself-BrainstormNo deposit ?No return.Bobby Umar is a dynamic connector who nurtures people to discover their purpose and authentic journey to achieve personal and professional leadershipBobby Umar is a Beacon of Light who finds "Lost" Leader-SHIPS and brings them ashore to start an authentic Path of Passion and PurposeA Lifetime of Branded Networking