Today, LinkedIn has become an essential personal branding vehicle. Over the years, this virtual professional network has morphed from being an Online resume and networking site to a comprehensive personal branding resource.

Realising the increasing importance of LinkedIn for professional managers and as a part of the ECAP initiative, SP Jain’s Dubai campus recently organised a 1.5-hour session about LinkedIn. The session titled How to better Market Yourself through building a great profile on LinkedIn was conducted by a recognised expert from the digital social media world, Ms. Alexandra Maia – CEO & Founder, House of Social.