This webinar was an exclusive bonus for the first registrants to Publicity STORM, my signature program where I share my step-by-step blueprint for generating media-sexy stories about your business and using them to get free publicity and exposure.

However, for a limited time, you can get the full audio and video recording of this exclusive webinar–as well as the slides and transcript–when you purchase Publicity STORM.

Lisa Druxman is the Mompreneur columnist for Entrepreneur.com which covers any and all challenges relating to starting a business. She is also the founder of Stroller Strides, the largest fitness program for new moms in the US as well as being the author of LEAN Mommy.

Listen to Lisa as she discusses how her business has grown by “putting more effort into publicity than any other form of marketing” and how getting PR “has brought us to the tipping point.”
Lisa will also talk about the importance of getting PR in your local press and how to use that as a starting point towards getting publicity in national media outlets. Having been on NBC’s Today Show, CNN, The Montel Williams Show, Access Hollywood and profiled in magazines such as Entrepreneur, Woman’s Day, Good Housekeeping, Self and more – she knows what it takes to get the publicity that generates credibility and awareness!

It was fun catching up with Sean McCown, contributing editor of InfoWorld Magazine, one of the most respected and oldest IT magazines around which focuses on enterprise technologies and large scale applications. Having worked in technology PR for many years, Sean is the type of editor that’s a pleasure to work with…if you know your stuff!

Even if your company isn’t in technology, you’ll benefit from listening to an experienced journalist like Sean tell it like it is: “If you can’t capture my interest in the subject of your email” then you don’t have much chance of getting good PR. Find out what makes Sean “throw away a press release almost instantly” and how he encourages entrepreneurs to be authentic and give a good passionate pitch themselves since “really good PR is expensive!”

Need something specific?

Disclosure

Please assume that I have a material connection with some of the products/services mentioned on my blog. That means that I may receive a commission if you purchase through my link. While I only recommend what I truly believe in, please do you own research to decide if a purchase is best for you. Thank you!