The Woopra Blog

We see a lot of analytics users who aren’t sure what to do beyond the very basics of monitoring their referrers and overall traffic. I myself previously worked at a company whose entire use of analytics was simply a weekly report of top referrers.…

Remember that old PBS gameshow from the ‘90s, Where in the World is Carmen San Diego? The objective was pretty simple. With a little help from the Chief, school aged detectives were guided through all sorts of geography-ridden puzzles in order to find (in order): the loot, the warrant, and the crooks.…

In today’s competitive marketplace understanding where your customer comes from is just as important as actually having customers. Nurture campaigns are a key way to initiate and continue an on-going relationship with a would-be client. The purpose of a nurture campaign is quite literally to nurture an email contact into a qualified lead and eventually into a purchasing customer.…

The more tools you connect with Woopra, the more you will get out of your data. Whether it’s increased productivity, a deeper view of the customer, or a personalized experience, only good things can come from enabling your tools to talk to each other and share data.…

Woopra’s Labels allow you to easily define and save user segments based on the behavioral and demographic data you have on your users. Once a Label is saved, you can use it throughout Woopra’s entire platform as well as with many of our third party AppConnect integrations.…

As we begin 2015, it’s time to reflect on what we learned in 2014 and how we can apply it to the coming year.
Over the last year, we saw a large emphasis on conversion optimization as well as data centralization and integration.…

One of the most important analytics practices is making data and insight available to the people who need it, when they need it. Even with smaller teams, and especially with larger ones, this can become quite time consuming and disorganized.
For that reason, we’ve built several productivity apps within Woopra’s AppConnect that will help your team stay updated with minimal effort.…

Fact: There are thousands of analytics reports and ways to slice and dice your data. But who has time for that?
Well, actually, we do. But we know not everyone spends their days knee deep in data, so we’ve whittled it down from thousands to just 9 of our favorite reports that you can – and should – run right now.…

Should digital analytics today look the same as it did 10 years ago?
The digital landscape has changed dramatically over the last decade. The web itself has transformed, we’ve seen the rise of mobile, and marketing to and servicing customers has been reinvented.…

When it comes to optimization, there’s perhaps nothing more important than conversions. And Funnel Analytics Reports are a great way to identify problem areas in your conversion processes so that you can fix them. There are dozens of funnels you can – and should – measure, but that can be overwhelming when you’re first getting started.…

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The Customer Analytics Blog

Our blog explores the rapidly growing space of customer analytics. We discuss topics related to getting the most out of your analytics and offer actionable advice on ways to improve your customer lifecycle. Created, edited and curated by Woopra, the leader in real-time customer analytics.