Mexico first up for Pragmatic Play after Codere deal

Pragmatic Play has unveiled the latest strand of its global expansion strategy, after entering a new agreement alongside Spanish and Latin America facing operator Codere.

The casino content developer is to gain access to Pragmatic Play’s entire portfolio of slots content, including John Hunter and the Aztec Treasure, Mustang Gold, Sweet Bonanza and Wolf Gold.

Erez Leket, product department manager at Codere, stated: “Pragmatic Play has a reputation for delivering top-tier casino content, and we are thrilled to be able to offer its portfolio to our customers.

“Innovative content is always important, and Pragmatic Play consistently push the boundaries of innovation with incredible outcomes. We look forward to a long and fruitful partnership with them.”

The latest deal further enhances Pragmatic Play’s reach in Latin America, after recently signing an agreement with Colombian sportsbook Wplay.co, which became the first operator in Colombia to integrate the firm’s titles.

Under the terms of the latest agreement Pragmatic’s slots content has gone live with Codere in Mexico, with Spain and Colombia to soon follow suit.

Yossi Barzely, chief business development officer at Pragmatic Play, added: “We’re delighted to have signed this agreement with Codere, who are one of the largest operators in Spain and Latin America.

“We are always looking to develop in regulated markets and are excited to further expand into these promising territories.”

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