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How To Set And Achieve Your Blogging Goals In 2012

This is a follow-up to my post on how to make 2012 your best blogging year. As I’ve stated in that post, I am not big on New Year’s resolutions. I am big on goal setting and feel it’s one of the keys to success. However, most people go about goal setting the wrong way and as a result, will fail to achieve the goal.

Every blogger has an ultimate goal. It’s usually something big and will take quite a bit of time to achieve. Let’s say your goal is to have your blog makes enough money to quit your job, and when that is achieved you plan to reward yourself with a new car or a month long vacation.

You put everything you got on achieving that goal. As time passes, frustration sets in because you’re no closer today than you were six months ago. When this adventure started, it was fun. Now it seems like a chore. What went wrong?

It’s Not The Destination, It’s The Journey

While it’s great to keep the end goal in mind, you have to remember to stop and smell the roses along the way. Most bloggers have an end goal, or destination, but they don’t have a map. They just want to get there but don’t know how to. It’s great to have a goal of making a living off your blog, but you also need an actionable plan to get you there. Without the plan, the goal is nothing more than a dream.

The real kicker is after you’ve achieved the end goal, you’ll discover that it wasn’t the end goal that was important. It was the journey along the way. The journey is where you’ll learn and grow. I’m sure you’ve all heard stories of lottery winners who ended up broke again after a few years. They had “success” dumped on them, but they never took the journey and as a result were not ready for it. This applies to blogging as well. If I were to give someone off the street a blog making $40,000 a month, chances are it will go to making zero within a year. You have to go through the journey.

The SMART Formula to Goal Setting

The best way to do goal setting is to use the SMART formula. The formula says that for goal setting to be effective, it has to be:

Specific. Drill down to the specific by asking the 6W: who, what, where, when, why and which.

Measurable. You can’t improve what you don’t measure. How could you possibly know you are making progress if you don’t measure?

Attainable. What attitudes, abilities, skills and financial capacity do you need to achieve it? How could you grow to match your goal?

Realistic. A goal has to be realistic. Set it too high and you are living in the bubble.

Timely. The goal must have a time limit. “Some day” is not good enough.

Reward Every Success No Matter How Small

One of the ways I keep things fun along my journey to world domination is to remember that success is cumulative and every success, no matter how small, should be celebrated. What I like to do is have a bunch of mini goals that accumulate up to the final end-goal. I don’t just celebrate at the final goal. Instead, I celebrate the achievement of each mini goal. This keeps thing fun and keeps me motivated to keep moving forward. Each mini goal is set using the SMART formula.

For a new blogger starting out, a set of progressive mini goals may look something like this.

Now, you might think that registering a domain name or setting up WordPress isn’t much of a goal but for some, it is an achievement that should be rewarded. The point is to reward yourself with the achievement of each mini goal. The reward should be proportional to the goal – you shouldn’t reward yourself with a new car for getting approved by an ad network (I tried that once, but the wife overruled it).

As an example, you might take the family out for a pizza night when you make your first $100. When you make your first $1,000, go on a fine-dining night. My rewards usually involve my family because they’re on this journey with me. It’s a lot more fun sharing a journey than to go on it alone.

As the goals get bigger, so does the rewards. Because the rewards are getting bigger and because the next mini goal seems a lot more achievable than the final end goal, you are far more motivated to keep building. Doing it this way is a lot more fun than just trying to reach the big end goal. You reach the top of the success ladder one rung at a time. It’s impossible to hit the top rung without going through the lower ones.

2012 has just started. Now is the time to write down your goals and map out your journey. Remember, it’s not the final destination that is important, it’s the journey along the way. Enjoy the journey, set up a bunch of mini goals and reward yourself along the way. I’ll see you at the top!

I completely agree with you. Setting resolutions can be detrimental to your success unless you have a realistic plan to achieve them. My plan for 2012 is to make small leaps of progress with staggered and achievable goals that will lead to my overall aim of earning my income exclusively online by the end of the year.

Wow! This is another very inspiring article from you John. I was actually thinking what you wrote here. Did I really have the road map towards my goal in blogging? Well, I’d say not so clear but because of the insight your blog has given, now I realize I should really start a real map for my goal in the future.

You’re right about rewarding early success… especially the small ones. It’s those small successes people often overlook and don’t give themselves credit for. Then they tend to feel like they aren’t getting anywhere, but only because they have acknowledged how far they’ve come. Celebrate success!

Tracking your goals is going to be one of the most important factor of this entire process. If you can’t see where you were in January from March then your wasting your time. Some of the best bloggers and marketers can tell you where they were in 2009 up to this point because they tracked every step. Yesterday, patflynn shared his goals for this year and they all had an end date along with tomewer too. If you want to have one of the best years to date then track your success and failures it will become much easier for you in the long run.

Another great post! I found that monitoring my Alexa ranking daily gave me the motivation to post to my blog http://JoRoNoMo.com more often. The most I post and submit to StumbleUpon and lots of other bookmarking sites, the fast my Alexa ranking has improved. Of course, getting Facebook likes for posts is also motivating. One of our biggest rewards so far has been being able to pay for our Christmas shopping with money we made off Google ads. Granted, it wasn’t an extravagant Christmas, but it really helped and made us proud of the work we’ve done and the progress we’ve made so far. Our ultimate goal is to grow our readership to the point where we can sell advertising directly and make a living from doing what we love to do 🙂 Then sell http://JoRoNoMo.com for $350 million dollars like Ariana Huffington just sold the Huff Post to AOL! hahaha Best of luck in 2012!

I’ve already reached almost every goal of that list, except the mailing list and the 50 subscribers which are my goal for 2012. Let’s see if I’m able to get there. But I should surely stick to the one post per week too.

Also John, your advice on rewarding goals achieved is perfect. The best way to keep on tracks.

Great advice on goal setting. You may want to check out http://www.GoalsOnTrack.com, a very nicely built web app designed for tracking goals and todo lists, and supports time tracking too. It’s clear, focused, easy to navigate, worth a try.

I love that you mentioned this is part of a journey. I really believe that every obstacle is to prepare you for the next bigger greater thing. It’s there to teach us a lesson and help us grow. Once you understand the lesson, you’ll be able to move forward stronger and wiser and your next obstacle would be smaller and easier to overcome.

Everyone wants happiness in their lives, but it is the pursuit of happiness that keeps us happy.
I already have three ecommerce websites (all doing ok), my next goal is to create a blog just as you have and telling people my success and failures along the way. You’ll be surprised at how much knowledge you gain when going it alone in an online world.

What are your thoughts on blog names? I would like to register myname.com, but it looks like there is a mini me out there already. So I have registered a catchy dot com. Is this better or should I go with myname.co.uk?
I figure the catchy .com name is better in terms of the wider audience and for seo reasons. But still, I’d like to have myname somewhere in there. Even choosing the right domain name for your blog isn’t easy!

Really like the idea of setting up a plan to attain your objectives; its exciting but requires patience and hard work and making use of your time. you may like to check out http://www.seo-leaks.blogspot.com to understand how to make the most of your blogging.

What You’re telling is absolutely true – nothing will succeed without a plan and without goals to reach. The only thing is, that oneself is often too lazy or too what-do-I-know to work with the plan and doing things straight from the list.

John, I absolutely love this article. I love goal setting as well. The vision starts with a goal, and then, you create steps to achieve it. Thanks for writing such an information rich article. When you get a chance, check out my blog at http://angelagiles.com/blog

I usually want to get something by the end of year, i plan but i never follow… sigh… really frustated.. now i’m writing each mini gol for my blog , offline vennture and many more.. i want to achieve it bit by bit.. just like what you thaught us John…

yesterday, i had my website sold for 220USD . and now i’m rewarding myself at KFC, eating breakfast… ahh what a life… breakfast at kfc is a big thing in my country 🙂

thanks again for all your tips in 2011 John…

PS: when I try to search for your blog, i mistakenly type johncow, and i went to this website, that have a cow, and then i wonder, what happen to John, try to sell cow?? but i think it’s a good venture to John… 🙂

I have known the smart rule for quite long and has been applying it in my work but I have never applied it in my personal undertakings. Perhaps your blogpost is a wake-up call for me to stop the frustrations and get to enjoy the journey by setting small goals without taking my eye off the ultimate one.

I just wrote a blog entry today but I haven’t posted it yet. I won’t be posting any till I get my own domain name which I plan to do until the end of this month.

Blogging indeed is good for those who know the in and out of the business. And that is why some newbies, a group to which I belong need to have someone like you close by as a worthy guide. Keep up your good job of serving as ‘pathfinder’ to others.

Blogging is one of the thing listed on my 2012 plan. At the moment I am carrying out some resarch on blogging as I am not an expert on this field. I knew about blogging long time ago but one thing I struggled with is being creative when I write a blog. Surely after my research I will should overcome this problem. Great post and a BIG thanks for sharing this with everyone.

I am always setting goals for myself and don’t shy away from making my list long or the goals on it too grand. I do find, however, that it’s easy to become overwhelmed if I don’t allow myself all the help available to me. I use an <a href=”http://www.lifegunk.com?c=WebPosting_johnchow_com”>online tool</a> to help with every stage of every goal. Before I found it I would achieve maybe 20% of the goals I set and now I would say that’s more like 85%. That’s a pretty good success rate considering the size of some of the goals I set. Keep up the good work!

"How I Went From Zero to Over $100,000 a Month"

The Original Dot Com Mogul

John Chow, a damn fine person, friend of the community, Ultimate Fighting Championship contestant, member of the Save the Whales Foundation, the man who controls the black market on baby seal pelts and member of the probably yo’ daddy foundation...

John Chow rocketed onto the blogging scene when he showed the income power of blogging by taking his blog from making zero to over $40,000 per month in just two years.