Posts Tagged ‘The Best Mascara’

One of the most common questions I get asked is how to make small eyes look bigger.

In my opinion, one of the simplest ways to create big, beautiful eyes is to apply lots of mascara to the top and bottom lashes.

Sounds simple, right? In theory it is, but up until now it has been a logistical nightmare for many. Here’s why. Big brushes and little lashes don’t mix.

Many of the mascara applicators on the market today are massive, and while they do a fabulous job on the top lashes – giving the user a false lash effect in a few simple strokes – maneuvering a monster brush over the lower lashes, which are smaller and sparser, can be a nightmare. Even with a well-practiced hand, black smears beneath the eye and clumpy, overloaded bottom lashes are commonplace.

But thanks to Clinique, those days are over. Meet the latest hit in my kit: Clinique Bottom Lash Mascara. It’s genius! Simply use your regular mascara on the upper lashes and Clinique Bottom Lash Mascara on the lower ones. Too easy!

I have road tested Clinique Bottom Lash Mascara on a number of photoshoots recently, and I’m happy to say I’m hooked. Actually, it was love at first swipe!

The small brush, which was specifically designed for the lower lashes, is super easy to manage and allows the user to achieve a mess-free mascara application every single time. Due to the precision-perfect bristles, even the littlest, hardest-to-reach lashes can’t escape. The formulation is long-wearing, flake-free and smudge-proof, so finally you can kiss under-eye mascara malfunctions goodbye.

There are a multitude of mascaras on the market today, promising an array of lash-enhancing qualities. Whether you seek extreme length, maximum volume, intense curl, or a combination of these things, there is a smorgasbord of choice. Most mascaras are available in a variety of shades too, and many companies also offer waterproof versions.

As important as the mascara formulation itself, is the wand that it is applied with. Recent advances in technology have given rise to innovative wand designs, with features such as in-built battery-powered vibration, curved brushes, and perfectly slanted and spaced bristles. The latest generation mascaras boast 360° lash-by-lash coverage, and promise to provide users with the ultimate application experience.

For hygiene reasons, mascara is one of the most difficult products to trial properly before purchase. Disposable mascara wands often accompany testers, but if they are not an exact replica of the original brush, many of the benefits of the complete package may go unnoticed. (more…)