Describe the challenges and key objectives
The selection of earphones is huge and the products are often interchangeable. Only a packaging with a clear visual idea is able to stand out at the market among the generic packagings of the competition.

Describe the brief from the client
The brief was to design a new packaging for the Stereo Earphones RP-HJE 130 that clearly communicates the product benefit: the unique sound quality. The packaging design has to appeal to a target group that usually owns well-designed high-class mp3 players.

Describe how you arrived at the final design
The packaging uses the universal symbol for music: the note. By specially arranging the earphones inside a special box they appear to look like two eighth notes. So the earphones show at first sight for whom they are made: for passionate music lovers.

Give some indication of how successful the outcome was in the market
The new packaging was met with positive reactions from retailers and clients because it clearly stood out from the generic packaging of the competition. As such it helped to attract new target groups for Panasonic.