The newly announced capability is offering what the company describes as “modern messaging” for business-customer communications, inspired by consumers apps like WhatsApp, iMessage, and Facebook Messenger.

“The big gap has been what happens on a phone call,” VP of marketing Kyle Christensen told me, “and to connect it with the other channels and the broader customer journey.” The new Invoca for Search, he said, fills that gap.

The challenge with so many tools for all those marketing channels, president Brian Lewis told VentureBeat, is to “bring those tools together in a more comprehensive way,” so there’s a single workflow and campaigns are completed synced with business goals.

The company says most sales teams use 15 different tools, and that sales pros say they spend too much time entering data. “There are very few companies out there that truly enable the sales rep across the entire sales process,” CEO Tawheed Kader told VentureBeat.

Press ReleaseVserv, the leading smart data platform for mobile marketing in India and South East Asia, announced today its signing of an investment from Maverick Capital Ventures, the venture capital fund affiliate of Maverick Capital, a 21 year-old…