How SEO can help small businesses

In Internet circles SEO is a buzz word tainted with secrecy. It is almost a myth for some people due to its aura of mystery. SEO practitioners are viewed as our modern days alchemists, seeking to make gold out of secret recipes that only they understand. But what is the truth about SEO?

The myth of SEO

Most people have heard of it, but few small business owners really understand what search engine optimisation is all about. We will explain the reason why it is hard to tell the difference between fact and fiction when it comes to SEO, but let’s first reveal what SEO exactly is.

In a nutshell SEO is simply a service offered to online
businesses to help them rank on page one in Google search results so that they
can get new customers.

In order to gain customers from the Internet any business
must first of all get new visitors to its website. This can be achieved via a
number of channels such as social media (facebook, youtube, etc), paid
advertisement (adwords, banner ads, etc), local visibility (Google maps) or
organic traffic.

Organic traffic comes into play when a potential customer enters a search term in Google such as “best dentist in London”. Then the search engine will return a list of pages and links. By clicking on one of the results, the person who searched for a dentist in London will land on your site, in this case a dental site. And you may get a new customer this way, this is the key idea behind search engine optimisation.

The question is then how to rank on page one in Google. For
a query like the above, there will be hundreds of dentists in London who would
love to appear at the top of Google results, but there are only a few spots
available. Therefore it is quite clear that the competition is intense to be
able to occupy these top spots, and this is true for most types of online
businesses, small and big.

How to rank in Google

How to rank in Google is based on understanding how the Google
or bing search engines decide to generate their search results. They use
complicated mathematical formulas combined into so-called “algorithms”, so that
the websites deemed the most worthy appear at the top, while lower quality
websites are demoted to lower rankings.

The expertise of SEO experts comes with a deep understanding
of how the search engine algorithms operate, so that SEO pros can optimize
websites in order to boost their search rankings. It takes years of practice,
testing, reading and research for a SEO specialist to master his trade. As
search engines are constantly updating and improving their methodologies for
ranking websites, any serious SEO service provider must continually keep his or
her SEO knowledge up to date.

Search engine optimisation can be very useful to most small businesses, as it can double or triple your sales, if not more. As most people will only click on the top results for a commercial query like “photographer in Central London”, a website can get thousands of additional visitors every month if many people are making online searches for this term. If only 10% of these people become customers, this is hundreds of new customer each month, potentially a huge increase in sales.

Should you use SEO providers

It is quite clear from the above example that SEO can have a
tremendous impact on the bottom line for many small businesses.

The key is to use a trustworthy SEO company that can deliver
results. SEO is a long-term endeavour, not a project worked on once that will
bear fruit forever. SEO is an integral part of your marketing budget, working
side by side with paid ads and social media campaigns. SEO supports your
branding and online visibility efforts, and it should be worked on constantly
in order to boost and maintain your sales over the long term.

Your SEO service provider is the partner you need to bring
your business to the next level. He will help you use the search engines
potential to its full extent. He can work on all aspects that will increase the
number of visitors to your website. He can help you convert these visitors to
new customers. To learn more about what SEO can do for you, click here.

2 thoughts on “How SEO can help small businesses”

That’s interesting you think SEO is expensive Ryan and prefer Google Ads and Facebook advertising. I guess it depends what sector you work in but some sectors have incredibly high cost-per-click $30 upwards for Google Ads so SEO can be much more cost-effective for those industries.

Facebook Ads are, of course, much cheaper and drive a lot of traffic so are good for brand awareness but I’ve never see them work to bump up sales.

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About Our Blog

Small business owners can often struggle to get their business off the ground and start making a profit. We believe that businesses often fail because they have not taken the right approach to marketing – after all we all know it is not because of bad products or services that businesses don't succeed. So here on this blog we like to just provide some tips and advice for small businesses (including our accumulated knowledge) on how to get your marketing right, including your digital marketing and search engine optimization. Because you can always learn lessons from other people's mistakes and sometimes it's good just to chat – a problem shared and all that.

But a successful small business is not all about the right marketing approach so we also discuss money tips and cost-saving efficiencies particularly when it comes to staff and premises. Too many small businesses take on the big financial commitment of a swish new office and expensive warehousing facilities when there are much more cost-effective options for businesses such office space in a small business hub or self-storage instead of a warehouse. Equally it is no longer necessary to take on all staff as permanent employees as many people prefer the flexibility of freelance work and remote working.

So join us by commenting on anything that strikes a chord with you – we love to hear other people's opinions and if you have a small business success story to share we would be particularly interested to hear about it.