Wie Lnicholson das erste webdesign Abenteuer antrat

Firmenname

Lanvera

Überblick

Lanvera is a Business-Critical Document Outsourcing Specialist for Both Print and Electronic Mail Delivery. With decades of experience and state-of-the-art facilities, Lanvera is today’s leading provider of document delivery processing — including statements, invoices, bills, notices, collection letters, 1099 tax forms, and more. Since 1985, we have delivered hundreds of millions of documents by domestic USPS, international post, and electronic delivery. Our expertise includes a full range of services, from design and production, to reporting and archiving. Our customers represent all major industries — banks, credit unions, healthcare, oil and gas, insurance, telecom, distribution, manufacturing, and more. Learn how Lanvera can help optimize the delivery of your business-critical print and electronic customer communications.

Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?

We serve a number of industries but our main focus is on banks, credit unions, healthcare, oil & gas and manufacturing. We deliver printed and electronic business critical documents - such as patient statements, bank statements, manufacturing invoices, collection notices and loan coupons, for our customers to theirs. We target decision makers including CEO, COO, CFO and CIO.

Anforderungen

We want to revamp our current website. The site is 10 years old and while the content is still a good fit (with changes to navigation and flow), the design is quite outdated. We tout ourselves as a technology company and need a website that reflects that. We only need a home page design for now.

In terms of layout, I would like to see top navigation with dropdown headers (understand this is only design, but please show how that might look). I want the top area to be graphical, below have a paragraph about Lanvera and below that, show three push-marketing elements to drive clicks.

Please no images with people. We want icons/graphics only. Colors do not have to match our logo and I want to focus on light grey and blues with pops of color. Our website examples will show you the direction to go there.

Because we want this site to be "technology" focused, we need the design to be clean lines and minimal. I want it to be very clear where the user is to click on for any given item.

The MAJOR item that should be included in this project is some sort of design theme that we can spread across the entire site such as a custom title font or design element like a curve that will go on every page in different areas to create a cohesive theme.

Beschreibung der Seitentypen

I'd like Client Portal with a Username/Password login box on the top right.

There needs to be a graphical element to this page, but no pictures. This can be accomplished using lines/curves/icons/graphics. I would like the graphics to pop using color while the rest of the palate stays neutral.

Bestehende Website

This is a complete overhaul of the current design and navigation flow, so I really don't like anything about it.

Beispiel-Websites

Benefitfocus.com
Like:
• Icons on home page – Benefitfocus, Shop, Enroll, Manage, Exchange – these icons are the same size and design type, but have different colors, which brings a more sophisticated and modern feel to the site.
• Font color / style
• Gradient treatment behind content blocks
• Home page has a linear feel, as in you read top to bottom vs. having elements in various places on the home page and having to search for content.
• Four squares at bottom of home page – Request Demo, Featured Webinar, etc – like the graphics in each vs. icons
• We love the APPS section. On the “index” page of this section, we get to read about the various secondary navigation elements before we navigate to that page. This looks clean and buttoned up.
• Within section pages, we like the repeated “Key Benefits” and “More Information” boxes.

Don’t like:
• Large area at top of home page for content. This pushes the bottom content down too far.
• Dropdown on the main navigation – too much information for drop down
• We would like to keep secondary navigation visible while on each page. T his site looses the navigation once you click on a secondary page.

Don’t Like:
• Large graphic at top of home page. We want to maximize space for content and do not want to take up valuable real estate with graphics.
• Home page is too busy / too many content elements