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Picking your points

posted on February 10, 2019

Eventually you pick your stories. Every great speaker, entrepreneur, leader, has their stories that they tell and re-tell.

While we might have a uniqueness bias where we’re always trying to come up with something new, most people need a few reminders. It’s not bad to repeat a powerful anecdote several times. That’s how people start to understand who you are and the value you provide.

You pick an angle. You pick your stories.

You have an infinite number to choose from and that’s why it’s hard. Picking is scarce.