social media optimization tips and tricks

One of the easiest things we do for you as a social media marketer is to optimize your social media profiles. It only takes to provide your genuine information the full information.

Here are 5 recommendations you could also do to optimize your social media profiles like as follow-

1. Branded Cover Photos and Background Images

Every social network has different image dimensions for cover or background photos, but the reasoning for why we want we want our logo on the images is the same: branding. The cover image is usually the first thing a user sees when he or she becomes a fan of your page, and you want to give them a good impression of your brand.

On Facebook, adding a logo to your cover photo turns it into a giant brand billboard. If a fan “likes” the cover photo, it could show up as a story in a non-fan’s feed.

2. Link to Other Social Media Profiles

One of the easiest ways to activate your brand loyalists on another social platform is to tell them about it. Simple updates informing fans that you just launched an Instagram account can do the trick, but the time the post sits in the feed (regardless of social network) is ephemeral.

A quick way to fix this problem is to have easy-to-find links to your other social networks within your profile. Pinterest, Facebook, and Google+ provide the best opportunities to link to your other social profiles. Let’s start with Facebook. First, you can add Facebook apps that link or showcase other social profiles. The Instagram and YouTube apps can be found in the app store, and Pinterest or Twitter can be added through WooBox.

You can also add links to your social profiles in your Facebook profile contact information by putting a comma and a space after your main website URL. I highly recommend putting links to your other social profiles here because it will help users easily locate your other official social accounts.

Next, you can add a link to your Twitter profile within your Pinterest account. Go to Settings>Social Networks, and log in with your Twitter account. When it’s linked, it will show in the profile like this. Google+ gives you the ability to link your other social profiles in the About>Links section of the profile. Connect everything, especially YouTube.

By linking to the other profiles, it will help Google connect the dots between your content and your social accounts. The YouTube connection is especially important because Google+ now powers the commenting system.

3. Link to Your Main Website

Make sure your main website is listed on each of your social profiles. This will improve branding, and it will help users distinguish between the official versus unofficial profile pages.

One trick on Facebook is to add the site URL in the “about” section under the page description. If you’re page isn’t verified, I highly recommend doing this to convey a sense of authenticity. Linking makes you connect your other profiles so to utilize and get benefited all social media services in one place.

4. Fill out Every Profile Field

This might seem like a no-brainer, but you’d be surprised at the number of brands that have incomplete profiles. Fill out everything you can with quality descriptions and accurate information. Doing this will improve brand association (with locations, topics, goals, etc.) and add value to your followers’ experience with the brand.

Facebook has way more profile fields than any other platform, so it will take the longest to complete. The other social networks will only take a few minutes to finish. Over the last few years several new fields have been added to Facebook and Google+, so make sure you double check your profile completeness once a quarter.

Every social profile doesn’t have to have the exact same description, but you should use most of the same keywords. You want consistency in how you market your brand to fans, and a social media profile isn’t any different.

Optimizing a social media profile is not that easy and it also take time, so we are providing social media marketing and social media optimization services to you to make you boom, rock and use your time and money towards right things the beneficial thing for you and your business. Play around with these recommendations, and feel free to leave comments with any additional suggestions and connect with us let us serve you make you comfortable.