Your guide to selling the value of ABM to your organization

The Account Based Marketing (ABM) revolution is upon us, as the smartest companies are turning to this strategy to close bigger deals and grow their businesses.

Though executing your ABM strategy is becoming easier through technology, buying ABM technology is becoming much harder. That’s why we’ve put this buyer’s kit together. Use it to justify your investment, sell it to your organization, and establish a strategy to get up and running with ABM quickly.

ABM Buyer’s Kit

Convinced ABM is the right strategy for you, but not sure how to sell it internally?Drawing from our experience and expertise with ABM, we’ve put together this presentation just for you. Use this presentation to convert a key member in your organization to become champions of your ABM initiative.

Everyone starts somewhere on the ABM journey. To be successful, you need to know where you are and where you’re going. Take this 3-5 minutes assessment to help determine your strengths, weaknesses, and where you are on the maturity curve. Use the results and recommendations to help you become an ABM expert.

There are critical criteria that are essential for getting started with ABM, while other criteria are a “nice-to-haves.” Often, it’s hard to know which is which, especially when you’re relatively new to ABM. We put this Request for Proposal template together to make sure you don’t get stuck with the wrong technology for the job.