I heard a recent episode on NPR that referred to the importance of
social media for promoting “mom and pop” businesses. It has been a
long held belief of mine that smaller organizations, even solo
practitioners, can benefit from the analytics practices that larger
organizations. After all data is...read more

Bike to Work Day. Teacher Appreciation Week. American Heart
Month. Lately, there is an observance for nearly every major cause
and CX Week (May 11-15) is no exception. Every year in May,
customer experience professionals from around the world unite to
celebrate their love for customer experience –...read more

When we strip away the glamor, the surveys we create and administer
are nothing more than data collection platforms. Novice researchers
may focus on basic question types, but as we expand our skills the
more astute researcher realizes there are many ways to capture data
through the questions asked....read more

If you have been around survey research for any length of time you
have come across the ubiquitous Likert scale. But, do you ever
wonder what the Likert scale really is? This question format and
its strongly agree to strongly disagree framework is a staple for
in the pantry of questions we use on...read more

When it comes to sample selection we want to ensure that our
respondents are representative of or look like the population of
interest. How do we make sure this is the case? A keystone method
in market research is to use Census data as a point of comparison.
This is especially true in consumer...read more

Data is really having a moment right now. Not only has “big data”
become a regular buzzword in business circles, data scientists are
in high demand, and companies are becoming more reliant on
analytics to make decisions. We're expected to know our consumer,
employee, and attendee preferences better...read more

The US Census is the go to source for data which allows us to
compare our sample to larger populations to ensure
representativeness. The Census Bureau has created a tool in Data
Ferrett which will make this process significantly easier for
market researchers to employ. Any discuss of...read more

In consumer or B2B marketing research, as in life in general, there
is typically more than one way to ask a question. Some of these
methods are easier on the part of the survey respondent, while
others although a bit more complicated yield richer results for our
survey data analysis. When we are...read more

For both B2B and consumer market researchers the question that lies
in the back of our minds is to what degree is our sample a
reasonable measure of the population(s) we are interested in? All
aspects of our projects can be spot on, but if the respondents do
not form a representative sample then the...read more

Advertising is still big business with billions of dollars each
year being spent on both the creation of advertising and refinement
of the media selected to convey those messages. This is occurring
in spite of a changing and more fragmented media landscape which is
seeing a declining interest in...read more