Singapore Air's safety demonstration is missing one key element

Furthermore, investing against the cycle has worked spectacularly well for SIA in the past. By getting its hands on the most fuel-efficient new jets at the hefty discounts available to early customers, Singapore's flag carrier has often managed to reduce its operating costs well below what you'd expect from such a high-class outfit. Its previous dip into net debt in the early 2000s helped it build the fleet that briefly turned it into the world's biggest carrier by market value late in the decade.