Reggie Fils-Aime and Co. Take On The ALS Ice Bucket Challenge

As you are no doubt aware, a current trend that's gone viral is to complete an Ice Bucket Challenge to raise awareness and money for ALS — amyotrophic lateral sclerosis, commonly known as Lou Gehrig's disease. The idea is that you douse yourself in cold water and nominate three others to do the same, donate to charity or perhaps both; Nintendo of America's Reggie Fils-Aime, notably, was challenged by Microsoft's Phil Spencer.

Fils-Aime promised that he'd step up to the challenge and take it further, and Nintendo has now released footage that fulfils that pledge. The Nintendo of America President is joined by other senior management figures of NoA, Mario and plenty of onlookers as they're all dunked with rather cold water. It's a great effort, and naturally the main man is the big finale.

Welsh ex-pat Tom is responsible for the day-to-day running of the site. He's the guy to thank for the generally brilliant nature of the content which massages your eyeballs on a daily basis. Also has an unhealthy obsession with all things Bowser.

@Kaze_Memaryu Unless Reggie was lying in the video, they had their employees donate for this cause and were given a raffle ticket so they can have a chance to dump the ice bucket on Reggie and the others.

I'm not sick of ice bucket videos, but I am sick of people complaining about them. I knew when I came in here I would read comments about how it was a waste of water or how the ALS charity doesn't use their money wisely. I don't think that's the point. I think the point is people are trying to do a good thing and help out others. If you don't think that ALS is a good cause, donate to a different one. If you don't think that dumping water is a good idea, don't do it. But please stop complaining about the rest of us who are just enjoying our summer full of idiots dumping cold water on themselves, present idiot included.

People need to stop complaining about the Ice Bucket Challenge. It's a worthy cause. Sure, there are other diseases that are better known and affect for people, but don't blame ALS for that. It's a horrible disease that normally flies under the radar. They have been running a successful campaign and that is good for them. The money they have received will fund them for a great number of years, and that's a very good thing. Most people will donate to higher profile diseases like cancer multiple times in their lifetime. I'm willing to bet that this is the first, and probably last time that a lot of people will donate to ALS. In 6 months this challenge will be pretty much forgotten. Don't knock a good thing just to be a buzzkill. Enjoy the silly vids while they last, and be glad that the money is actually helping people who are suffering and their families.

@SageWaterDragonRich people and big corporations normally have a set amount to donate to charity (all for publicity of course). If they think they can get on the news for donating to ALS, they will, and all the other charities suffer.