Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Send Your Email Marketing to Spring Training

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Your
email marketing needs to get into top shape for spring after a long winter of
hibernating. Just like working out and staying in shape, your email marketing
needs to be maintained or it could lose all of its endurance
and fail to keep pace with competitors. Evaluate
how fit and strong your email marketing is by using the following email workout as a
personal trainer:

Warmup

Test
your emails using A/B split testing in order to find out which headlines, words, photos, or times will
boost your open and engagement rates. Use data to make decisions.

Create
a preference page to ask consumers about their channel preferences and what kind
of content they are looking for. This
will help you retain your subscribers, as well as give them control over the topics they
receive and how often they will hear from you.

Make
sure your emails are optimized for mobile devices. Did you know that more
than half of emails are opened on mobile devices now? Make sure
subscribers can open your emails on any device they use.

Workout

If
you are constantly sending emails to people who never open or engage with them,
you must assume that they have either changed their email address or they are
no longer interested in receiving emails from you. It’s time to remove those
inactive subscribers from your list and move on. By doing this, you will
increase your deliverability rates.

Give
subscribers opt-in and opt-out options that are easily accessible. You can also
send a confirmation email when they opt-in to ensure they want your emails and
will not be annoyed or sending you to spam.

Track
your progress! It is very important to track each campaign’s performance, as
well as consumer interaction with your messages. Check performance by tracking
metrics like views, shares, clicks, and conversion rates and then evaluate your
performance to make optimizations.

A
few healthy changes can get your email back into shape so you can maintain
connections with your audience and reach a peak level of marketing performance.
Happy spring!