That propelled Ashley Madison CEO Noel Biderman to pounce in an effort to see out the stadium’s completion on time. The company’s director general in Brazil, Eduardo Borges, submitted the bid.

According to the Globoesporte report, the City of Curitiba is responsible for generating Ashley Madison’s fourth-largest revenue in Brazil, so the impact of losing World Cup games in the city would mark a loss of more than $3 million.

The report also claims Ashley Madison is the main tool Americans use when travelling to find quick relationships.

Ashley Madison is an online dating service for men and women who are already in relationships.

“Life is short. Have an affair,” is the company’s slogan.

Soccer’s governing body, FIFA, has informed officials in Curitiba that they have until Feb. 18 to prove they can complete the Arena da Baixada on time.

This isn’t the first time Ashley Madison has attempted to brand a big-time sporting venue. The NFL’s New York Giants and Jets turned down a $25 million offer from the site in 2010 that would have seen MetLife Stadium, host of this Sunday’s Super Bowl, named after it.

Ashley Madison also attempted to sponsor the South African soccer team last year.