Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.

Should you invest in your Website or social media

Should you spend your time & money on social media or your Website ? In this presentation, we cover why it is fundamental to keep balance between social media & your website, and ensure your make your website fully social by integrating social conversations

Should you invest in your Website or social media

3.
4 laws of social media explain it Law of networks – the more people join, the more valuable they get Law of gravity - the more content, the more frequent visits, and the more content they attract Law of switch costs - it took time & energy to build your network, why move ? Zuckerberg’s law of information sharing - every year people share twice as much as previous year3

17.
3 & 4. Build & Amplify social currency • Social currency is what you build when people rave about your product or service • You can build it from your Website & emailing: ask testimonials, feedback, engagement ! • Social media is great for that: • Social profile • No sign-on required • AMPLIFY them by bringin them to your site in the conversion funnel! 17

20.
7. Gather insights• Give the opportunity to provide feedback, ideas, suggestions• Drive ‘continuous improvements’ & identify lead users• Show how open you are to constructive dialogue by displaying other messages 20

21.
8. Personalize• The holy grail of social Websites…• But….it’s still emerging… 21

22.
And beyond ? From social media to Social CRM • The next evolution of social media will be to integrate continuous dialogue into a CRM strategy, with social content at its core • Many ‘social traits’ will be predominant: • Social content • Viral by nature • Fresh, regular content • Original AND curated content • Real time & personalization as goals • Website & email will retain a strong role… and building your own community will remain important

23.
Net, we think that social should be coreto what you do, and your Website thehub <My Awesome Web site> 23

25.
Example : multi opt-in for content, including curated contentThis content delivered the way you like: • Multi opt-in: let people consume the information the way they prefer • Facebook is important, but not for Your email everyone! • People still want the snippet, the curated content, the social part, the digests • Give a preview before signing • Easy cross-references from ‘traditional’ media to your site, not Facebook!

26.
Example : your own community spaceMore reach to young peopleA much richer database of leadsFriendly to passive visitors A dialogue site dedicated to young travellers and fully integrated with social media

28.
We have two main software tools 1. Tool to manage your social media presence & optimize it on your website through widget/API 2. Community software to open up & build your own community, integrated with social