Florida Company Boosts its Profile by Attracting National and Local Press Attention with the Aid of Red Banyan

Challenge

The fast-growing marketing and technology company Saveology retained Red Banyan just days before the ribbon-cutting of its new South Florida headquarters. The unique, Silicon Valley-inspired offices were constructed to create a fun and creative environment for current employees and to attract top new talent to the organization. Red Banyan set out to create a buzz around Saveology’s move, boost the company’s profile and generate excitement around its plans to add hundreds of new jobs.

Strategy

Red Banyan developed a strategic communications plan tailored specifically to Saveology’s business goals. High priority was given to generating media interest and positive public exposure. The team at Red Banyan conducted aggressive press outreach at the local and national level aimed at select top-tier TV, print, radio and online media.

Results

Outreach efforts garnered an exceptional amount of media coverage focused on the opening of Saveology’s new technology campus, including in-depth articles on the unique qualities of the company and its state-of-the-art headquarters. Many pieces praised Saveology as a technological innovator and an economic leader responsible for creating hundreds of high-quality jobs. The local media market, including the major South Florida newspapers and television stations, was saturated with highly positive coverage. In addition, Saveology received invaluable national exposure in segments featured on National Public Radio and PBS’ Nightly Business Report.

In the months following the opening, Saveology also successfully hired dozens of new employees, many of whom reported first learning about the company following its widespread media attention.