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Marketing Campaign

Hidden Valley has big plans for its flagship ranch dressing: The company has re-branded it "Hidden Valley for Everything" with the hope that it will become America's top condiment. But to get there, it will have to beat out mayonnaise, salsa, and ketchup. Best of luck, Hidden Valley.

"The use of images of the violently anti-Semitic dictator who was responsible for the mass murder of 6 million Jews and millions of others in the Holocaust to sell shampoo is a disgusting and deplorable marketing ploy," said Anti-Defamation League director Abe Foxman. "There can never be any justifiable purpose for using the images of Hitler, Nazis or any other depiction of the Nazi killing machine to sell products or services."

That's right: To promote the company's new "on the go" cake packaging, London-based creative agency101 and media agency Starcom have teamed up to install 19 free-cake-vending posters at select bus shelters throughout the city.

At least one of the posters will also release a distinct "cake smell," guaranteeing that public transportation will be that much more of a living hell for people who are watching their weight.