The office of Israeli Prime Minister Benjamin Netanyahu has launched a Twitter campaign invoking “The Real Face of Iran” just in time for revived international talks on Iran’s nuclear program in Geneva Thursday.

The campaign is aimed at the Supreme Leader of Iran Ayatollah Ali
Khamenei and the recent protests in Iran that marked the 34th anniversary of the siege on the US
Embassy in Tehran, during which demonstrators chanted “Death
to America” and burned American flags.

The Prime Minister’s official Twitter feed displayed late Monday
a photo of demonstrating Iranians burning US flags and another of
Khamenei denouncing America this week.

The “The Real Face of Iran” campaign used the hashtag
#StopTheCharmOffensive. “Retweet and Keep the Pressure On”
one of the first tweets of the campaign said.

Several top Israeli officials retweeted the images.

Despite the opposition to anti-American expressions from Iranian
President Hassan Rohani and former President Akbar Hashemi
Rafsanjani, Netanyahu cited them during a Monday news conference
while visiting Polish President Bronislaw Komorowski and during
an interview with Israeli English-language television channel
i24News, Haaretz reported.

“There’s a debate in the West today,” Netanyahu said
during the press conference in Poland.

“People are saying: What is the true face of the Iranian
regime? Because they have obviously changed their style. They
speak now in English and they smile. They smile in the talks in
Europe. But that regime, which is controlled by Khamenei, has
tens of thousands of people on the streets of Tehran today
chanting ‘death to America,’ celebrating the seizure of the U.S.
Embassy in 1979, 34 years ago. They’re celebrating, and Khamenei,
who is the real ruler of Iran, yesterday says: ‘America is the
most hated country in the world. You can’t believe a word of what
they say.’ And he fuels that hatred. That’s the real Iran,”
Netanyahu said.

“Do we want this country to have nuclear weapons?”
Netanyahu continued. “And the answer is: Absolutely not. …
America and the P5+1 should listen to the chants of ‘Death to
America’ in Tehran, give no discounts to Tehran.”

Thursday’s meeting in Geneva with the so-called P5+1 group of world powers - five permanent members
of the UN Security Council, plus Germany - will be the second
since Rouhani assumed office in August.

Rouhani received widespread media coverage during his attendance
at last month’s UN General Assembly in New York, which was widely
seen as the first opportunity for the US to reengage with the
Islamic Republic since the election of its new leader.

The talks are aimed at curbing the Islamic Republic’s uranium
enrichment program in exchange for ending international sanctions
that have battered the country’s flagging economy.

The West has accused Iran of clandestinely developing nuclear
weapons technology, a claim the country has denied.

In September, US President Barack Obama vowed the United States
would "take no options off the table, including military
options, in terms of making sure that we do not have nuclear
weapons in Iran."

On the eve of the anniversary of the US Embassy seizure, Iran's
Supreme Leader warned hardliners in the country not to undermine
upcoming nuclear negotiations in the West. He remained critical
of Washington’s two-pronged approach to the Islamic Republic,
however, warning "We should not trust a smiling enemy."

“[Diplomats] are on a difficult mission and nobody should
weaken those who are on assignment,” the official IRNA news
agency quoted Khamenei, the highest ranking political and
religious authority in the country, as saying.

“Nobody should consider our negotiators as
compromise-seekers,” he said.

Khamenei also praised the militant students who stormed America’s
diplomatic mission several decades prior.

"Thirty years ago, our young people called the US Embassy a
'den of spies'... It means our young people were 30 years ahead
of their time," he said in reference to recent revelations
that the US has spied on 35 foreign leaders, including allies.