A portion of the profits from these rugs and pillows goes towards a school lunch program that serves fresh, nutritious daily meals to 1.3 million children in rural India. For many children, this is their only substantial meal of the day. Additional donations are also made to a scholarship program that enhances literacy and learning in Southeast Asia. Nearly 80 percent of children from impoverished families drop out before graduation due to the burden of educational fees, books and uniforms. This program helps compensate for all school expenses in addition to mandating and paying for after-school tutoring for students most in need.