Councillors Peter Thompson, Samantha Davies and Adrian Lee are to introduce a petition, stage a protest march and organise a public meeting, and are urging local residents who disapprove of the plans to make their objections known to Hounslow council by February 1.

Cllr Davies said: “Make no mistake, this proposed building would be a game-changer.

“A tower of this size and proportion would permanently scar the Chiswick skyline forever and would set a precedent for future buildings on a similar scale.

“Remember, we could face another batch of skyscrapers on the B&Q site immediately next door.

“This ugly monstrosity is completely out of character with the surrounding area and if built, Chiswick would be defiled.”

A planning application was submitted on December 21 and detailed the site would include 320 new homes including 96 affordable homes which would be accessible via ‘poor doors’ for council and housing association tenants.

Starbones' proposals for high-rise housing at the Chiswick Roundabout site adjacent to the M4. The proposed site

However with Brentford Football Club development not far from the site and hundreds of new residents and employees coming into the area a number of concerns have been raised.

Cllr Thompson added: “We are talking about literally thousands of new residents in this corner of Chiswick. Where are new schools and health-centres to serve these people? What would be the impact on our roads and public transport?

“One thing is for certain, the whole of West Chiswick would be turned into a vast building site while these towers are constructed.

“As for the suggestion that affordable housing tenants should only enter through “poor doors”, well that is nothing short of social apartheid. The proposal is deeply offensive.”