Swedish Match: Interim Report January – March 2014

· Sales for the first quarter increased by 1 percent to 3,014 MSEK
(2,982). In local currencies, sales for the first quarter increased by 2
percent.

· Operating profit from product areas1) declined for the first quarter
by 3 percent to 809 MSEK (832). In local currencies, operating profit
from product areas1) also declined by 3 percent for the first quarter.

A telephone conference will be held today, Friday, May 9 at 2:00 p.m.
(CET), (1:00 p.m. UK time). At this time we will review and comment on
the results. Participants will include Lars Dahlgren, Thomas Hayes, and
Emmett Harrison.

Replay will be available for 30 days at the link above as well as on
telephone number:

UK replay number: +44 20 7031 4064, access code: 941360

US replay number: +1 888 365 0240, access code: 941360

Swedish replay number: +46 8 505 203 33, access code: 941360

_________

The character of the information in this report is such that it shall be
disclosed by Swedish Match AB (publ) in accordance with the Swedish
Securities Markets Act. The information was disclosed to the media on
May 9, 2014 at 08.15 a.m. (CET).