Fitout will start on Friday at the first Ann Street site, which will launch as a class-only business hosting around 12 classes a day covering yoga, boxing, HIIT, TRX and Pilates.

Ford says Facilities will target 'affluent high-catchment markets' with membership set to cost around $50 to $60.

The Brisbane entrepreneurs identified a growing segment of young professionals seeking personalised fitness and measured outcomes without engaging a personal trainer.

"Facilities is capped at about 200 to 300 members and the members will pay around the same price as an entry-level personal training session with access to unlimited classes for the week," says Ford.

"There's heaps of personal trainers and fitness classes around but we had a genuine discount with the current offering, finding that no one was doing a real whole-hearted approach to fitness, combining all different regimes, truly catering to the individual and integrating tech.

"It's programmed into 16-week blocks and every member is strapped with a MyZone recorder so they can track heart rate, calories, exertion level and more, and are emailed with their performance stats and progression."

Being marketers at heart, the Facilities team couldn't resist the branding opportunity and will also soon launch a Facilities activewear range.

It's this spark that has bolstered Ford and Sweep as of late and caught the eye of Unita Group's Rob Rowe.

Rowe, a Brisbane Young Entrepreneur of the Year, recently acquired Department Group for an undisclosed amount.

The marketing agency seemingly completes the suite of Unita Group businesses, increasing Rowe's capabilities across social media, branding, site activation and launch and ongoing marketing management.

Rowe's biggest business, Tu Projects, turns over around $50 million per year on shopfitting alone and will be taking care of the Facilities fitout.