For me, what makes Halloween awesome is the costumes. I love dressing up, the freedom to be as ugly and ridiculous as I wanna be. I also love going door to door and talking to all the people who live in the neighborhood across the way.

For the kids, those things factor in too, but let’s face it: for them it’s all about the candy.

What’s in the candy can be super scary, though. Artificial flavors, artificial coloring, HFCS… all stuff you really don’t want your kids putting into their bodies.

And the thing is… they don’t make the candy taste any better, they just make it cheaper to produce.

Have I ever mentioned how much I loathe the idea of cheap? Yeah, I think I have once or twice 🙂

dairy needed to come from pasture raised cows with no antibiotics or added hormones

and with 40% less sugar per serving on average.

I like this and I don’t even like Milky Ways.
Wait, 100 less calories? Here, give me another one.

—actual quote from one of the moms at our Unjunked movie night

More UNREAL candy stats here.

I already knew my friend Kristin liked UNREAL candy bars, as she’d been praising them on Facebook. I wanted to see if kids would like them, or if handing them out to trick-or-treaters would be the social equivalent of being that family that gives out apples or trail mix.

So, we assembled a bunch of kids and parents for a multi-family Unjunked movie night: watching The Sandlot, eating air-popped popcorn and UNREAL candy. Everyone got a goody bag with one of each of UNREAL’s offerings.

And… it was a hit.

I especially love the colors of the not- M&Ms. Much like organic clothing, the shades are muted and pretty.

I am not especially crazy about the colors in these photographs. Sorry guys, I should have brought my real camera.

Look, I’m not going to ask you to be that family that hands out toothbrushes or pretzels at Halloween.

I’m not going to say kids shouldn’t ever have candy. Or chocolate.

I’m going to ask you to consider the little-to-no nutritional value of candy and chocolate. And wonder why we’re ok with straight up unhealthy stuff like artificial anything on top of it.

UNREAL isn’t expensive, but it costs a bit more than junk candy. I think that’s OK. It serves to remind us that most candy is junk, and not really suitable for giving our kids.

UNREAL is a treat that you don’t have to feel guilty about.

It helps that it’s really tasty, to adults and kids.

What do you usually give out to trick-or-treaters?

Are you trying to unjunk your kids’ eating habits?

Disclosure: this is a sponsored post through Global Influence. All opinions are my own.

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Robin Elton is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.