In the US, the number of mobile-only internet users now exceeds the number of desktop-only internet users.

Here’s what ComScore says about this: “While the share of mobile-only users has climbed over the past year to 11.3 percent, the desktop-only population has drastically declined to just 10.6 percent. Of course these numbers also tell us that the vast majority of the digital population (78 percent) is multi-platform and goes online using both desktop and mobile platforms.”

What’s this mean? More of our us are carrying the internet around in our pockets, bags, and hands. We’re in front of small screens more often than we are in front of a desktop computer, which makes sense.

It also means that we need to make absolutely certain that our library and organization websites work on mobile devices. Having a great mobile-friendly website is more important than having it work fine on a desktop computer. Why? Because our customers are in front of the small screen more often, andÂ have access to a small screen more often, than desktop or laptop computers.

For many things, it’s simply more convenient to pick up a smartphone to quickly check something. Not always the most optimal – but it is generally more convenient.

So – how’s your website’s mobile experience? Not too hot? If not, then … it’s time to start working on it!

Just a follow-up thought to my post on strategic and technology planning. I’m sure y’all know this, but guess what? The technology planning and implementation is the easy part.

The hard part is the people.

Here’s an example of what I mean: Last year, my library’s biggest technology project was our RFID/Self Check project. It included tagging every item in the collection with an RFID tag and installing eleven self check kiosks throughout the building.

The technologyÂ part was easy – we worked with our vendors to make sure the kiosks worked, the new RFID gates went up, and the RFID tagging stations worked.

The hard part was “everything else,” which included:

planning a bunch of RFID tagging teams and schedules (we closed for a week and staff did the tagging)

rethinking customer flow in our circulation lobby and around the building

teaching our customers the “new way to check out”

Working through a new process for our technical services and circulation departments

And I’m sure I’m forgetting something. Has the technology been flawless? No – it’s technology. Something WILL go wrong.

But the “people” part – that affects everyone. You want to make sure the technology parts are done right. But also make certain to get the most important parts of your project right, too. The people parts.

Moo Cards really knows how to make me smile. They recently did just that – by sending me some free stuff!

Right before Christmas, I received a small package from Moo. Odd, because I hadn’t ordered anything from them. What was in it? Some blank cards and envelopes. Designed by Rob Lowe (not the movie actor).

The note that came with the package said this: “Did you know you’re one of MOO’s best customers?” My best guess is that they thanked all their 2014 customers by sending stuff out to them.

Pretty nice of them. And sorta cool, too. I know I’m NOT one of their best customers. I’ve ordered some business cards from them – a couple of times. Nothing more!

And yet, the way they treat their customers – like you really are one of their best customers – is refreshing.

And makes me want to buy from them again.

So … do we work on delighting our customers? I’m not sure. If we work really hard at having the best, newest books in the library, or having the fastest internet, or setting up a new bookmobile stop … that’s not customer delight. That’s business as usual. Delight comes from something unexpected, and these types of things are something our customers expect. All good things – just not something that warrants customer delight.

If you really, truly worked harder in 2015 on delighting your customers – what three things would you focus on?