Raising the impact of your content marketing

Most marketing departments are familiar with content marketing strategies – creating and distributing valuable, relevant, and consistent content over time to attract and retain customers.

But because the commitment to high value, strategic content is difficult for companies which lack internal publishing capabilities, much digital content is actually low value and transactional. In most cases it’s the opposite of engaging. yBC addresses that issue by providing content marketing expertise to clients in a wide range of industries, at very competitive prices. At a time when organic social and search have become paid media buying, a focus on content marketing makes sense.

We’ve already helped numerous clients to lift their game, get more attention and engage with their audience. If you have a moment, take a look at some of our latest case studies.

Why high-end video should be in the mix

It’s getting harder and harder for businesses to cut through to their audience. The irony is that at the same time video consumption, the most popular digital content type, continues to explode in every format and especially on the critical mobile platform, making it the critical content format for telling your stories. Our experience is that a commitment to strategic video publishing and genuine story telling leads to strong year on year audience growth.

You’re dealing with the reactions and emotions of your living, breathing customers. And that can’t be gamed, hacked, or exploited. Forbes

It seems obvious, but creating an engaged audience means creating video your audiences will take time out want to watch.

Your customers are sophisticated media consumers Building an engaged audience means real storytelling. This is not about “going viral”. You need to be engaging, entertaining or inspiring to generate real emotional response: to get people tuning in for your market leadership, knowledge or expertise.

And as you engage your audience with quality content, via their viewer preferences you will come to understand them better.

If you haven’t already, take a look at the range services we offer, and our latest case studies.

Many companies want to be engaged content marketing, but they are really producing the same old “thought leadership” pieces where they tell stories about their own products. The 2017 Brilliant Minds Lord’s Showcase in London shows how to create truly strategic content marketing. Location: The Long Room, Lord’s Cricket, Ground Central London The 2017

As the convergence of TV and digital continues, Google now claims YouTube advertising effectiveness is greater than TV. Matt Brittin, Google’s top-ranking European executive, is set to unveil a report analysing ad campaigns across eight countries that show in 80% of cases YouTube ads were

The rise of Bernie Sanders, seemingly from nowhere came as no surprise to us at yBC.tv. In our video about Next Gen Consumerization, our friends at the Leading Edge Forum made a number of predictions about how technology is changing the world. And in relation