Although the show is called “Start-Ups: Silicon Valley”, much of it was filmed right here in SOMA and the Mission (update: and The Shore House was in Upper Castro)! Not only is there a hot scene filmed at Mission Cliffs, we're told the Toga Party was filmed near 26th and Guerrero. The apartment's tenant, who understandably wishes to remain anonymous, tells us his “friend from college” called him up the day of the party and asked if he could “bring his camera crew.” The guests then proceeded to found a pop-up bed sheet-sharing service and 'disrupt' the market for red Solo cups (via going blue cup).

Anyway, the trailer is full of typical brogrammer arrogance and braggadocio that has come to define the tech industry. With gems like “I'd say I'm living paycheck to paycheck, but I don't have a paycheck!” followed by “If you're not aiming for something a billion dollars or higher, why waste your time?”, mixed in with the typical “I never thought I'd ever get here!” (because you didn't think you could afford the rent?) flare, this show is destine to make our Mondays even more depressing than they already are.

Update: Since some people are questioning our “insider knowledge” about the party, we verified that the party's host is, at least, Facebook friends with Toga-wearing Silicon Valley “star” Dwight Crow. We also spoke with mutual friends of the host that vouched for him.

Hilarious - reminds me of the stereotypes projected during the 90s dotcom era. A few of these kids will do very well, but most will just work insanely long hours at glorified office jobs. Pass the popcorn…

All this “insider” info is completely inaccurate. The location and coming-about of the toga party, the sheet-sharing service (wtf, you’re being facetious, right?). How silly. I know what happened, I was at said party. None of this information is true.

I find great joy in knowing that in 4 weeks you will be irreverent because of your failed attempt at revealing insider info on a story you know nothing about. Your journalism is incorrect, your facts are completely wrong and if you we’re actually good at your job, you’d not only use credible sources, you’d list them. Get a life and quit this jealousy thing you’ve got going on, we all know you probably replied to the Craigslist add also…and look at you now.http://allthingsd.com/20120926/atd-pays-a-visit-to-bravos-silicon-valley…

Tech people are so vanilla. Easy to offend, so honky when it comes to “Facts” and so serious all the time. Please oh great spirit take the whole tech “scene” bubble out ASAP. Most of us that don’t live in a cloud would rather live in a poorer SF with stronger community then the SF they envision of “rich” people with weak social or community building skills. Capitalism as we know it is dying,and those people have the most to lose. We will take real workers in the real world over these cyber posers any day as our friends and neighbors. Long live the real SF, And may the end of tech be closer then we can imagine.

as someone who actually has a real job in the tech industry, has worked for both successul and total failure startups I will happily watch as these people pivot their careers (see what I did there?) from entrepreneur wanna-be to reality tv personality. it’s over for them - no one in the valley will be taking them seriously. I’m not taking this show personally or as some sort of affront to people who actually work in this industry much as I never thought the Real World represented all 20-somethings - this is just a pile of pretty people who are trying to get publicity for their shitty products and aren’t savvy enough to realize what this is going to do to any career aspirations they have. have fun!

My experience working in startups from SOMA to the Valley tells me that the companies that have drama internally are the ones that fall the fastest. The ones that push it with their heads down and get stuff done are the ones that succeed. Too easy will the product take on the reputation of the people within the office, where I highly doubt that the CEO would have any interest in tying his product to this crap. Unless either he got investment for doing the show, or its all fabricated.

I know as a Senior Manager at a mainstream tech startups, that annoying chattering boys and girls this show portrays wouldn’t last long on my team.

OK, you guys, it’s time to stop being jealous of people that are hot and have some really good ideas! You all talk big about doing hard work, but the REALLY hard part is being creative and coming up with the ideas, which TOTALLY means networking with other people over parties and at cocktails? GETREAL. The money will always take care of itself. Don’t you know anything about how the business world really works? All of the geeky programming stuff isn’t even done here anymore, so it’s time for all you pocket-protector nerds to move to India or get real jobs. SFTOTALLYRULES and will be even awesomer when shows like this attract more of the right element to help gentrify The Mission. It’s going to be the hot new place, but some parts are kind of a little scuzzy right now (and not in a good way).