Pass it On: Social Media, Word-of-Mouth Marketing and Elevator Speeches

Date & Time

Name

Delivery Method

Price (LYRASIS Member / Non-Member)

6/18/2020 1:00 PM- 2:30 PM Eastern Standard Time (GMT-5)

Pass it On: Social Media, Word-of-Mouth Marketing and Elevator Speeches

Live Online

$75.00 / $100.00

Description:

Create a buzz about the programs and services at your academic or public library through social media and word-of-mouth (WOM) marketing. Learn how to craft 1-minute marketing messages to share online, face to face, inside or outside the library, and understand how to plan for an effective social media and WOM marketing campaign. Examples of elevator speeches, relevant resources, and other marketing messages will be shared with you during this session.

Instructor: Dr. Susan Alman

Dr. Sue Alman teaches courses in Interpersonal Communications and Marketing and Public Relations for Libraries at San Jose State University School of Information, and she has held a variety of positions at the University of Pittsburgh, University of Michigan, and different types of libraries. Her areas of specialization include interpersonal communication, marketing and public relations, group dynamics, and foresight and strategic planning. Residing in Pittsburgh, Pennsylvania, Sue teaches, writes, consults, and is currently involved in an IMLS-funded investigation of the possible uses of blockchain technology in libraries and information organizations. Among her many publications, Crash Course in Marketing for Libraries, 2nd edition, provides librarians with the tools to promote their resources and services to users and non-users, and to become powerful advocates for increased library support.