Menu

Best Tips for great selling

Tag Archives: Twitter

Have you ever thought about having an online presence as a small business owner?

Once I started my business, I asked myself the following questions:

Once I started my business, I asked myself the following questions:

What is actually having an online business presence means ?

Why my business need a proper online presences ?

How it will effect the way I do business ?

Online Presence Means

Just the tools we use to do business online are different due to the new technology.

In current environment online presence means having at least the following:

Business web site;

Blog;

Facebook Page, Twitter Account;

Online Store

Please note result depends how well you use these tools

Only Having online presence only will not generate business for you. It is just like opening a high street shop does not guarantee that you will get business. New business generation depends on how well you market your shop online or offline.

Therefore, customers are getting more and more demanding and want to interact with the businesses using new communication tools before they decide to buy. For this you need a two way communication tools such as website with a blog and social media properties.

Why Small Businesses Need Online Presence

World has changed whether you accept it or not.

Nowadays customers want to see what other people say about any business they are going to do business with.

This is not possible to find out from phone directory or yellow pages alone.

Therefore, people find businesses online and like to check reviews before deciding to do business with any one.

How It Will Effect Your Business

Online presence give you the freedom to sell potentially across the globe as long as you can deliver.

Some of the benefits of having a good online presence

1. Power to sell more through another powerful channel;

Potential to sell all over the world;

Social Media tools help word of mouth marketing;

Potential of make a system and sell on auto pilot;

Low operating expense compare to brick & mortar business.

Business owners like you are busy people

Not time for posting in dozens of social media platforms..

No time for organizing online stores..

No time for charting with customers and replaying on reviews..

No time at all!

Glabex business tool!

It is free!

Easy to set up your professional business presence;

Integrated Marketing Tool, which focuses primarily on the business development;

Social Sync Tool allows to manage your social marketing from one place with on click!

For example, let’s take one of the key indicators: taking into account user interaction with a Facebook page. What does it measure? General definition states: “The level of involvement shows how fans interact with your content.” What does mean practically? For example, if your level of involvement is 0.02%, does this mean that only 0.02% of your fans somehow interact with your content?

If you look at the most common formula, they do not measure involvement accurately:

The first problem:

It does not account for all interactions. Don’t you think that there is something missing? What about the videos and photos, or click on links? Are these actions not also a big part of the involvement?

For example, for brands in fashion, e-commerce, or even auto manufacturers these actions can be among the most important and make up 80% of all interactions. But in this formula, these actions are not taken into account! And then we shouldn’t be surprised that the level of involvement of the fans does not exceed 0.2%.

The second problem:

The formula is based only on the number of fans. Brands need to focus on engaging their audience, rather than the number of fans their page has.

Facebook is a great field for viral marketing (to convert friends to fans), and should not focus on the number of fan pages themselves. Especially when you consider that about 84% of the fans have never even seen your content.

Let’s compare two pages

Which one can be considered the most effective?

The second page seems to be as it has twice as many fans and more interactions. But this is not true. Let’s use a different metric.

If you measure the level of involvement by calculating the number of fans, it means you are trying to hide the truth: is the user who sees your content a fan? Do you really care about this? At first glance, the page with the worst parameters, but with the most shares, as well as with the fans who have many friends will work much better than a page with fewer fans and more interactions, but the coverage is poor. The presented formula should determine how well your content attracts users, but it does not. It does not take into consideration users who will not be able to access that content (and if they do not see it, they can comment or “like”). Moreover the formula does not take into account those who actually interact with your content.

The third problem:

The formula brings down everything: fans, and non-fans. it is like comparing apples and pears. The formula mixes the results of fan and non-fan actions. This approach creates a more favorable level of involvement. To be precise, the formula should count all “Likes”, comments, shares and views by all non-fans as well.

The fourth problem:

The formula gives preference to pages which contain more content. If you want to increase your level of involvement, you have to post more often – it’s very simple, and most importantly, it works: 1. You will reach more fans – this means that more people will see your content and this may increase your leads. 2. Each user (no matter whether they are your fan or not) will have more opportunities to “like” your content and share it too.

We want to understand how our fans interact with the content, but we do not measure unique visitors – we measure only the number of interactions, such as “Likes” or “Comments” and shares.

The SOLUTION:

When you use this formula, you get an exact idea of the interaction from fans or users, and when your content works. Publishing useless content leads to the ridiculously low level of involvement. Of course, this formula can be useful, for example, from the point of view of comparison with your competitors, even if it is somewhat biased.

But in my opinion the level of involvement has nothing to do with engagement; rather it calculates a “level of activity.”

The following formula can measure engagement:

This formula has a number of advantages that make it more accurate:

• It includes all types of interaction: viewing photos and videos, clicking on the link and so on, not just likes, comments, and shares It compares the involvement of both fans and non-fans;

• It includes only those people who have had a chance to see your content (and, therefore, interact with it.);

• It does not include the impact of the frequency of publications. And most importantly, this formula gives the answer to the question: “Does my content encourage involvement or not?”