Pinterest Inc. is starting to offer video advertising on its image-based social network, seeking to catch up in a fast-growing market. While Facebook and Twitter have honed their video-advertising offerings for years, Pinterest pursued other priorities, like building its business model, improving search and making it possible to buy some items directly from the site.

Despite the seemingly high bar set, Facebook’s second quarter earnings blew past expectations. However, the bigger issue here is that Facebook’s longer-term picture is probably one of the best on Wall Street (maybe the best) and CEO Mark Zuckerberg hinted on the earnings call Google’s search business is in his sights. On the earnings call,

Google says it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display.” Well, sort of. The world’s largest video platform will now refer to the format as “TrueView discovery ads.” Yet a second, and likely more important change, will give marketers access to full inventory across the

Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally aggressive at courting video marketers. As a result, social video spending is growing quickly, as explored in a new eMarketer report, “Video Ads in Social Media: With a Full Slate of Ad Products, the Social

Instagram is pushing further into video ad formats, adding video to the carousel product it launched last year. Carousel, first announced in March 2015, offered advertisers a way to show multiple photos on the same sponsored post. Now advertisers will be able to add multiple videos to the same sponsored post. Videos can be up

YouTube has added a short-form video ad option to its lineup. Called Bumper ads, the six-second videos are available through AdWords and sold on a CPM basis. Google is presenting Bumper ads as an add-on to traditional TrueView or Google Preferred campaigns. The short snippets are meant to complement the broader messaging and help extend

70.8% of marketers are planning on running video ads on social media over the next 12 months, according to research by cloud-based video creation service Animoto, as reported by eMarketer. Of the marketers planning to run video ads on social, the majority plan to do so on Facebook (65.8%), followed by YouTube (42.3%), Instagram (27.4%),

Online Video Advertising Spends On The Rise The year 2015 saw many more brands spending marketing & advertising dollars on online video advertising platforms. The research firm L2 found brands increased their ad spend last year on online video platforms by 43%. L2 studied nine markets across the world, including the U.S., UK, Brazil, Germany, Canada,

Professional Video Production The professional video production world is evolving faster than ever before. The availability and affordability of HD video cameras & editing software is giving the impression that “anyone can do it” – similar to the first websites back in the 90’s. But just because you can, doesn’t mean you should. Successful professional

Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago. Instagram Ads are powered with Facebook’s huge collection of interest-level user data, and the developments beg the question: Will well-budgeted campaigns now almost always include both Facebook