Tag: running-a-business

For 2017 I had two main goals. I wanted to finish the Senders hat and I also wanted to adjust the long term vision for Sten.

The hat (of course) turned out to be much harder than I thought. Sewing one is hard but making a product that’s possible to produce is harder. All seams have to be optimised, there are surprisingly hard decisions ta make (e.g. velcro, button or some other closing system) and the blueprint has to be adjusted to fit other than myself. It has been a steep and roller coaster like learning process. I think I’m happy with how the hat turned out now and some more hats are on it’s way out for testing.

I’ve made some different models. Here are some.

Comfy and soft corded ribbon.

Closing with velcro.

Fitting turned out to be harder than I first thought

For the long term vision I wanted to make the brand even more local. Change the goals, from having some distant idea of making a living from it, to making good products and having fun while doing so. I also like to be more transparent about the brand and to work even harder on making it friendly to the environment (e.g. replace the last small bits of the non nature materials). I’m not there yet – the work will surely continue during 2018 and we’ll see in a year :)

HAPPY SENDING!

In 2008 I saw a bouldering image on my friend Johans boulder blog - Klätterbilder. In one second I felt an urge to try. Of course I didn't realise how big impact climbing would have on my life ten years later.

Since then Johan has moved on and I run Klätterbilder together with my friend Fredrik.