[…] Strategy – DRM content – but DRM with a difference – the user creates the DRM, which is tied to their account, which automatically verifies any Digital Online Content they contribute as well as any content they purchase from you. You get buy in from you consumer/content creator. They have a vested interest in DRM as it assigns rights to their content both ways. It is also DRM lite – the content is encrypted end-to-end to ensure data integrity – but that’s it. Pricing – Delivering content: Digital only costs less than digital+physical which costs less than digital+physical+backup. Receiving content: Rights only is paid less for than rights+distribution which is paid less for than rights+distribution+media. Market – Let the market decide for itself. Don’t prejudge or target. Just get your content out there and get a community involved. […]