For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.” Why Is Bidding on Long-Tail Keywords a Good Idea?

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HUBSPOT

FEBRUARY 17, 2015

[Analytics, Hubspot] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)

It''ll be a great setup to rank for long-tail keywords, but its newsworthiness will be stifled because of this. Approaching a brainstorm with a long checklist that each idea has to follow only makes it harder to ideate. HubSpot Pro and Enterprise customers, you can use Attribution Reports to do this.). How to Create an Attribution Report in HubSpot. Me neither.

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FEBRUARY 17, 2015
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HUBSPOT[Analytics, Hubspot] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)

You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. That's not to say there aren't some incredibly competitive longtail terms for which you'd like to rank, or that there aren't some head terms that really would make a hugely positive impact on your business.

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HUBSPOT

SEPTEMBER 24, 2013

[Analytics, Hubspot] Got 5 Minutes? Use It to Find a New Prospect on Social Media

You can even take your Twitter-mining one step further with HubSpot’s Social Inbox. 1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. HubSpot customers: For this task, Social Inbox can save you loads of time and give you the information you''re looking for immediately.). No, seriously. Let me explain.

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. So how can you increase the likelihood someone will click a link to your content when a shared link flows down a person's social stream?

This can sound really technical, but what it means is that, as a website owner, you lose visibility into which keywords a person logged into Google.com searched for before they arrived at your website. Even if you use Google-owned website analytics like Google Analytics, you no longer have access to specific keyword information about how those searchers discovered your website. To address the specifics of our analysis, the following data is based on 5,644 HubSpot customers who use HubSpot’s analytics package on their website. Connect with HubSpotMORE >>

[Analytics, Hubspot] The Top 8 Priorities for Any One-Man Marketing Team

HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot, for instance, we have five core personas! persona includes information such as what sort of person they are (education, income level, or job, for example) as well as what’s important to them (saving time or money, for example). To find out which social networks you should spend your time on, check out your analytics. Especially for a small business.
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And there's this whole slew of people working at your company -- the sales and services pros -- that are fielding people's questions all day long. We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. In April, we launched a new ebook, How to Unlock the ROI of Your Marketing Analytics. For example, if you're a SEO consultant, you might have a bevy of content around long-tail keywords. Creating content is a pain in the puppy. And an infographic?
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This makes it even more important to do thorough keyword research before you start your campaign and to constantly monitor your keywords and analytics to adapt to the ever-evolving search ecosystem. Should I optimize for short tail or longtail keywords? There is no clear-cut answer as to whether you should optimize for short tail or longtail keywords. The factors you should consider when trying to decide are how competitive the short tail is versus how much traffic the longtail keywords receive. Connect with HubSpotMORE >>

We talk a lot about how marketing analytics is key to inbound marketing success. Another concept that goes hand-in-hand with analytics is testing. Can you generate more traffic from a longtail keyword than you're generating from a more general keyword? Targeting and Personalization: Another variable you can test in paid search is targeting! Connect with HubSpot While we believe marketers should constantly be testing their marketing , the first step is identifying the different marketing variables you can test. 20 Variables to Test in Inbound Marketing.
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