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Leading Platform-as-a-Service provider Mendix has raised $13 million in its first round of funding, with goals of widening the scope of its app development platform and expanding its international reach, the company announced today.

Mendix offers enterprise and mid-size customers its Mendix 3.0 platform, which helps companies plan, develop, integrate and deploy custom-made applications to run smoother. Because of the platform’s flexibility, Mendix’s apps can be deployed in the cloud, locally or through smartphones and tablets. Mendix claims its service helps businesses take apps to market at six times the speed of normal development.

The $13 million round was led by Prime Ventures, with additional participation from HENQ Invest, which provided an unnamed sum in 2006 for Mendix’s seed funding. Some of Mendix’s customers include General Electric, TNT, Royal Bank of Scotland and Adventure Media.

“To date we have always organically achieved triple-digit growth on the results of delivering business value and solving real pain-points for our clients,” said Mendix CEO Derek Roos in a statement. “Our customers are looking to increase their business agility and turn to Mendix to jumpstart their productivity and app deployment.”

Boston-based Mendix was founded in 2005. The company currently has offices in the U.S., U.K., the Netherlands and South Africa, and claims to have 20,000 users around the world.

Mendix’s quirky video below also illustrates how the company is changing business app development: