Are people finding your business?

I recently met with a business owner who was investing $7000/year on yellow pages advertising. Really.

It’s hard to blame the guy, however – they do a pretty hard sell! And who could blame those companies, either? The yellow pages print ad is a dying breed because most of us put those cumbersome books directly into the recycling bin. Those companies sell hard because they know that Google is where everyone turns when they need something.

Our tip of the month: Invest some time and money in online marketing, instead of the yellow books. A multifaceted plan involving the following items can give your business far more online visibility: