David Beckham Tapped as EA Sports Active 2 Ambassador

Well soon enough you’ll be able to ‘Bend it Like Beckham.’ EA SPORTS announced the signing of David Beckham as brand ambassador for EA SPORTS Active 2. However, he will only show his mug in Europe for EA not the US. EA Sports Active 2 is the next game in the series of interactive fitness products that feature personalized, customizable workouts. Beckham will act as the franchise spokesperson and will be featured in advertising and retail material across Europe and Australia. EA SPORTS Active 2 focuses on improving muscular strength, endurance and flexibility, as well as improving cardio; it will combine a heart rate monitor and motion tracking data to deliver a fitness experience that achieves authentic, measurable results. EA SPORTS Active 2 will be available on Kinect for Xbox 360, PlayStation 3, Wii, iPhone and iPod touch in Europe and Australia on November 19 and retail for, €99, £79, $99.95 USD and $149 AUD.