Reeling from the controversy and criticism after the disclosure, the social networking giant is trying to win back the confidence of its users.

The company received the user data from a Facebook app years ago that purported to be a psychological research tool; however, the firm was not authorised to have that information. Facebook has just made its built-in privacy and data settings easier to use, redesigning its mobile app’s settings menu.

Facebook shares are down almost 18 percent since March 16, when it first acknowledged that user data had been improperly channeled to Cambridge Analytica, eating away almost $100 billion of the company’s market value. Data can include photos, contacts, timeline posts, and more. But the company hopes its 2.2 billion users will have an easier time navigating its complex and often confusing privacy and security settings. All of the work we do to bring more communication in.

The Wall Street Journal reports that many popular apps are transmitting personalized Facebook data to dozens of advertising and internet companies, among them, Zynga’s breakout game FarmVille. “And still we connect people”, Bosworth said in the internal memo obtained by BuzzFeed News. “We recognise (sic) that connecting people isn’t enough by itself”. It did not make much of an impact until earlier this year, when its downloads suddenly soared, sending it to the top of app-store charts across the world.

On this page, if you click “Your categories”, you’ll see the categories in which you fall.

At present, some changes have been made keeping them in mind only the needs and facilities of the users.

Pathmatics CEO Gabe Gottlieb says most advertisers are not making changes to their campaigns on Facebook as a direct response to the Cambridge Analytica story.

That should show, in case you didn’t know, how valuable you and your data are to the social media marketing ecosystem. “Ad preferences explain how ads work and the options you have”, the duo said.

“One model is the USA model where you don’t really have a data protection law and then the best example of a comprehensive data law is GDPR”, said Amba Kak, a policy fellow for Mozilla who is advocating for the passage of a data protection law in India. They’re happy to pay because Facebook’s data lets them target consumers with very specific interests and demographic characteristics.

CBC, which operates one of the most-visited online sites in Canada, says it does collect data from subscribers.

Are there any other tools that give users more control of their data? “This was one that most people at Facebook including myself disagreed with strongly”. And it will have lots more information from your use of its service – everything from the businesses and hobbies you “like” to the types of news articles you read and share. “While we receive certain permissions from Android, uploading this information has always been opt-in only”. And after breaking up with Facebook, you’ll probably also want to cut ties with Instagram and WhatsApp, which are both owned by Facebook.

Additionally, if any other service connected to Facebook has accessed the user’s data, then downloading it will also be provided with the deletion feature. Not everyone is fully aware of the privacy risks or the potential implications of sharing personal information with Facebook, but the latest scandal raises some red flags.

That’s what Egan and Beringer have promised. Facebook said it will conduct an in-depth review of its platform in the coming days. It is a good reminder about being careful about what we share on social media.