Sell-side ad stack monitoring

See inside any stack, any app, at any scale, anywhere

The future is programmatic

Header bidding allows publishers to take back control

Header bidding allows publishers to take
back control of ad-decisioning by making inventory available to various buyers simultaneously. This
increases competition and maximises yield. But it also adds complexity to their monetization stack : now,
a publisher runs multiple header bidders, a wrapper tag, server-to-server connections, malicious
ad-blocking tech, native ads, video ads and more. Complexity is here to stay, the need for powerful data
analytics has become paramount to remain competitive now and to secure growth and scalability over the
long term.

The Pubstack Difference

Interactive real-time dashboards

Monitor & Alert

Modern publisher stack is fragmented. With many bidders,
ad-formats,
data sources, metrics and customers, programmatic teams are overwhelmed and finding it impossible to make
sense of the volume and complexity of information available. That’s why Pubstack takes a holistic
advertising intelligence approach, giving one centralized platform to connect, unify, analyze and act on
all their monetization stack so the right KPIs and insights are easy to access and act on.