Wednesday is Financially Fit Day for NCUF

Wednesday is “Financially Fit Day” as far as the National Credit Union Foundation is concerned.

The NCUF has given that designation to April 3 to help the industry kick off National Financial Literacy Month.

It’s also part of a campaign the foundation calls “Credit Unions Support Financial Education: Leading the Way to Financial Freedom.”

The foundation said it is encouraging credit unions to hold a “Financially Fit Day” on Wednesday and to raise funds through the month to help support financial education in their communities.

Ideas for exactly how to raise funds and celebrate the day are in a foundation tool kit online, as are campaign resources such as pledge forms, newsletter articles, sign-up sheets, stickers, flyer, statement stuffer, wall pin-up templates, a YouTube video and Web buttons, the foundation said.

“If credit unions want to do more than casual days or fundraising, we encourage them to be creative in their efforts and use any of our materials as a starting point,” said Christopher Morris, director of communications at the NCUF in Madison, Wis.

This year’s initiative is a follow up to last year, when the NCUF and the Texas Credit Union Foundation created the program in an effort to raise awareness of financial education and also raise funds for programs and grants from the NCUF and state credit union foundations.

The NCUF and the state credit union foundation in which the donation was made will split the proceeds, the NCUF said.