This Is Now The Most-Liked Instagram Ever. Really.

You may have expected the most-liked Instagram post EVER to be a perfectly-composed arty shot, perhaps taken by a professional photographer or creative.

Pfftt, don't be silly. This is 2016 and celebrity rules - so obviosuly the most-liked Instagram ever is a blurry pap shot of Justin Bieber and Selena Gomez kissing on a beach in 2011.

The couple have since broken up.

The image was posted by Bieber one month ago with the caption 'Feels' and has since amassed 3.5 million 'likes' and almost 1 million comments.

It pushes Kendall Jenner off the top spot. The model was previously the record holder thanks to an image of her lying on the floor while wearing a Givenchy gown, with her long hair fashioned into heart shapes.

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