This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how Modernist attitudes and imperatives gave birth to corporate identity.

'In a work called Auge/Maschine, Harun Farocki coined the term "suicide camera." Auge/Maschine shows cameras mounted to the tips of missiles during the first Gulf War. The camera would broadcast live until it exploded. But contrary to all expectations, the camera was not destroyed in this operation. Instead it burst into billions of small cameras, tiny lenses embedded into cell phones. The camera from the missile exploded into shards that penetrated people's lives, feelings, and identities, skimming their ideas and payments.' Hito Steyerl: Duty Free Art