Now that sustainability has become household language, environmental-friendliness can be more of a marketing buzz word than a true indication of responsible manufacturing. Fortunately, there are some exceptionally dedicated green businesses that are implementing sustainable practices throughout the entire lifecycle of a product. Looolo Textiles[2] is one of these companies.

Based in Toronto, Looolo[2] develops “living textiles,” made from certified organic buckwheat and cotton, as well as Climatex Lifcycle yarns (organic fibers free of toxins and hazardous bio-products, conceived in conjunction with McDonough and Braungart). Raw materials are grown mostly by local Canadian farmers, then dyed in a “closed loop” facility, where remainders from the dye baths are purified, recycled and reused entirely, never releasing pollutants to the outside. When a Looolo product no longer serves its owner, it can be composted and will completely biodegrade and reabsorb into the earth within one year. This is true “cradle-to-cradle” industry.

If all of this eco-consciousness is bringing to mind images of earth-toned burlap, you will be pleasantly surprised by Looolo’s[2] elegant finished products. Cushions, floor pillows and blankets come in a full palette of colors and a range of weights and textures. Joanna Notkin, founder and head designer, has received a number of design awards for Looolo’s sustainable style. And if you’re wondering at the vowel-heavy name, Looolo[2] is a visual representation of “100%,” affirming the company’s commitment to sustainability from birth to rebirth.