Duncan Smith

NUMBERS

Playing with numbers, pulling out nuggets of information and weaving these into a story.

DATA

Comfortable working with messy, complex and/or large databases to answer client questions.

SEGMENTATION

Creating actionable customer segments and applying these across customer databases.

CONJOINT ANALYSIS/CHOICE MODELLING

Helping businesses set the optimal price for a new or existing product, to either maximise revenue, share or profits.

Marketing science & analytics

HERE TO HELP YOU MAKE SENSE OF THE NUMBERS

I love dealing with numbers, the feeling at the start of a project when anything is possible but all you have to start with is a whole bunch of 0’s and 1’s or 1-10 scales. We take those big, sometimes messy, data and transform them into any of a number of things – a pricing strategy, a customer segmentation, market share or volumes from a new product launch, information to help optimise the ROI of your media spend or what to focus on to improve brand equity or customer satisfaction. The list goes on and on. If you have some numbers related to sport, that might just be my personal holy grail! We are obviously most familiar with our own type of survey data, but have a lot of experience dealing with large external databases, either customer or transactional databases and making sense of them and what they mean for you. So if you have some data and want to make sense of them, come and talk to us.

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Every great project starts with a coffee!

We have many solutions and tools to help you and your business. But a project is only as strong as its central question. For that reason, pick up the phone and let’s talk – or maybe flick us an email and we can book in a meeting – the coffee is on us.