These days “word of mouth” is one of the most powerful, if not the most powerful tool in marketing. With the overwhelming rise of social media, word of mouth has evolved from a small circulation of opinions, into a virtual, interactive, visual world. In 2014, people were found to spend an average of 1.72 hours a day on social media. It's time to take advantage of their (use of) time and stand front and center while they scroll!...

What do Brandeis, University of Phoenix, and Southern New Hampshire University all have in common? All three offer advanced degrees or even Master’s programs in Digital Marketing. Why would you need a degree to update a Facebook page? You don’t, technically. But you do need to have an understanding of how the Digital Marketing industry works to plan your company’s budget, and spend your money wisely -- not waste it on a poorly run campaign....

The digital realm is forever changing; sometimes it can be hard to keep up. Luckily, these changes often have positive implications for business owners and marketers. From shrinking snack packs on Google to rising e-commerce sales, and easy-access Facebook post stats, we’ve got you covered on what’s important This Week in Tech!...