Another
rare two-letter .com domain
has changed hands and as is so often
the case with these highly prized
assets, the name went to an investor
based in China. This time it
was MK.com in a $700,000
all cash deal closed by veteran
broker Joe Uddeme at NameExperts.com.

When
we do the next weekly update of our 2018
Top 100 YTD Sales Chart
Wednesday evening that will make
MK.com the 5th biggest sale reported
so far this year. It is interesting
to note that Joe also had the 5th
biggest sale on our 2017
Top 100 Chart with a
blockbuster $1,750,000 sale
of 20.com.

Uddeme
told us he contacted multiple large
corporations, including Michael
Kors and Mary Kay, that
would have been natural homes for a
marquee domain like this but surprisingly
passed (many Kors products,
especially handbags, have an MK
emblem on them). A $700,000 purchase
would have been peanuts to a corporate
giant like Kors who logged over
$4.7 billion in revenue in its
2018 fiscal year. However,
many companies still fail to
understand the value and prestige
this kind of domain can add
to a brand (even one that is already
a prestigious one).

Joe
Uddeme
NameExperts.com

That
point is not lost on the investors
that have been acquiring the very
few 2-letter .coms that made it to
market (there are only 676 possible
combinations in the two-letter .com
universe and many reside with owners
that will never let them go). No one
can say for sure how their
investments will pan out but, as
with physical real estate, when you
invest in quality you certainly
improve your chances of a solid
return in the long run.

We need your help to keep giving
domainers The
Lowdown, so please email editor@dnjournal.comwith any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).