Creating your own app is an amazing feeling but what about when your app starts bringing you in the big bucks? It can be complicated to create an effective monetization strategy, but once you achieve that, you’ll rapidly see the fruit of your work and can start benefiting from your app. So how? 1.Advertising There…

The world of e-commerce has no doubt flourished in recent years, with 93% of online stores now expecting to see a huge growth in the year of 2017. Online shopping has by in large replaced the act of physical shopping. Not only this, the device of choice when purchasing online has shifted in just a…

Today we are pleased to announce the acquisition of Upplication. Madrid, 28th March 2017 – In 2013, one engineer and one journalist joined together with a clear idea in mind: to change the way in which an SME (99% of Spain’s business network(*)) could create their own mobile app – without the need for previous knowledge, time…

Header Bidding became one of the trending topics in 2016 and now we expect it to reach even bigger heights. It is an auction tool which is used to increase ad inventory , allowing publishers to offer their inventory and headers of their webpages to various ad exchanges simultaneously. That way, demand sources, all DSPs, marketers and…

Today we are pleased to announce the acquisition of Lab Cave, a video games development company. Fernando and Óscar García, two brothers passionate about video games and both with extensive experience in the national and international gaming development, started with the Lab Cave project in 2013. With 75 million downloads all over the world and a strong presence…

2016 is drawing to a close and what a year it’s been for mobusi. We’ve had an amazingly fruitful year and would like to share with you (in case you missed it!), some of our top highlights. What have we achieved this year? Back in February, we launched Advertiser Defender, our product aimed at fighting…

CPI (cost per install) is probably one of the newest and most important pricing tools used in performance advertising given the boom of smartphones and mobile devices of late. It is estimated that by the end of 2016, there will be 2.082 billion smartphone users worldwide. In the month of September 2016, 140 billion apps…

You’ve probably heard about performance marketing and maybe are a little bit confused. You’ve seen CPI/CPA/CPE/CP-WHAT? all over the internet and don’t understand a thing. Maybe you do have a fair idea of how each model works but aren’t quite sure how each would fit your business plan . Well that ends here. To properly understand what we do and how we…

When it comes to buying traffic, we often forget about an area that can bring us many benefits – the desktop. Smartphone usage and the mobile device boom has undoubtedly led to priority shifting to this area. However, that doesn’t mean the desktop should be abandoned completely. Even today, it is still extremely relevant when…

This week at our HQ in Madrid, we’ve had the pleasure of welcoming our new General Manager LATAM, Rafael Valverde from Mexico City. We are absolutely delighted that Rafael has joined our team given his impeccable resume and work ethic. His innovative thinking and impressive background is bound to shake things up in our Latin…

An increasing number of global adnetworks are slowly but surely breaking into the Asian market and one of the main reasons behind this is the potential power that Korea holds. It is seen as a test market for many companies, somewhere they are able to launch their services and products, enabling them to jump into…

Adways Korea and Mobusi have formed a strategic partnership in order to help Korean mobile game developers achieve worldwide recognition. Korea boasts many talented companies that are capable of creating quality apps, but the market lacks the kind of numbers that can sustain rapid growth. Korean developers have their sights set on expansion to countries…

2016 has been an eventful year for mobusi already; we’ve logged thousands of kilometers traveling to multiple countries and events. We will be continuing this whirlwind tour with a key business trip to Asia at the end of June/beginning of July. Victor Raposo and Jorge Canga will be visiting Kuala Lumpur, Malaysia, Singapore, and Jakarta,…

With billings of over 65 million euros in 2015 and more than 170 employees, Mobusi is the number one Spanish mobile performance company, and one of the industry leaders in Europe. The union with digital media specialist, Sun Media, opens new opportunities for the group at an international level. Madrid, June 14th, 2016. Mobusi has…

Israel’s presence in the online ad world has been steadily growing over the last few years, bolstered by several successful startups and a culture that foments technology and cyber security innovation. This makes it an attractive place to network and learn, which is just what we have in mind for the 2016 edition of the…

Almost all mobile ad agencies have an accounts team – a liason between clients and the agency itself, who manages the relationship and needs of both parties. Not all accounts departments are created equal, however, and there’s no better example of that than mobusi’s team. Our Madrid accounts team, headed by newly appointed leader Mercedes…

At mobusi, we pride ourselves on our in-house tech and design teams. They allow us to create original, unique solutions to problems and obstacles our clients face – obstacles to growth and improvement. We want to help them overcome these challenges and that’s why we created our own in house SDK that we can tailor…

Over the last few years the mobile gaming industry has evolved from a niche market to a massive international entity, moving billions of dollars globally. All this money has sparked a mobile boom, as app developers see an opportunity to make big bucks fast. This rush has made things a lot more competitive, and therefore…

You might think that after an intense week in Barcelona at the Mobile World Congress that we could use a break. You’d be wrong about that, because at Mobusi, we’re always on the move. This past weekend we sent two members of our team to Amman, Jordan to meet with potential partners in the region. After carrying out an intensive…

In honor of this week’s MWC 2016, Appsflyer, industry leaders in mobile measurement and attribution analytics, has published its performance index ranking the best media sources in mobile advertising. The study, which analyzed app installs and retention between October 15th, 2015, and January 15th, 2016, took more than 2.5 billion installs into account and broke the…

Barcelona, February 21st. In a surprise appearance on the eve of the Mobile World Congress, Facebook founder and tech wunderkind Mark Zuckerberg stood before 5,000 industry professionals at Samsung’s Unpacked event, and revealed the immediate future of connectivity, communication, and content consumption. Promoting Samsung and Facebook’s collaboration on the Gear Virtual Reality headset, he explained…

The past few weeks have been big for Mobusi. We released our new Advertiser Defender tool, set up shop at the Mobile World Congress, and now Barcelona newspaper La Vanguardia chose to interview our CEO Alberto Cenalmor! Read on to find out a little more about the inner workings of the company. Below find the translated article, or click here for…

Mobusi is thrilled to announce the launch of Advertiser Defender, fruit of our last year of work in fraud prevention. Existing fraud detection tools identify bad traffic after the fact, when payments have already been made. It is difficult to detect, because fraudsters route through various sources before sending it to your apps. They use bots, false VPNs…

Mobusi confirms, love does exist! Or at least people looking for it do. With the proliferance of dating apps and online dating opportunities, we wondered what usage trends would look like for the most romantic weekend of the year. According to Vanity Fair, in 2015, the dating app Tinder experienced a huge jump in usage…

The Mobile World Conference is the be all and end all of mobile technology. The four day event, held at the Fira Barcelona expo center in Barcelona, Spain, hosts more than 2,000 exhibitors from all over the world. Last year, more than 90,000 guests attended, along with 3,800 members of the press. This year the conference is…

Unless you live under a rock, or in the far reaches of the Antarctic, you’ve probably noticed that mobile technology is EVERYWHERE. The increase in smartphone penetration (in addition to tablets, mobile consoles, etc) means that more and more people are connected at all times, opening up an ideal channel for marketers to maintain a…

When you talk about mobile markets with booming potential, the Middle East is bound to come up. Many countries in this region have been laying the groundwork to support a mobile revolution, and Mobusi is prepared to accompany them on this exciting journey. That’s why we will be sending a team of representatives to two…

Mobusi expands its presence around the globe with the opening of a new office in Barcelona. With the rapid growth of the company in the mobile advertising market over the last three years, the creation of a permanent office in Barcelona is an excellent opportunity for creating new business opportunities. The new office will…

Mobusi’s affiliate program is an excellent choice for marketers that want to promote products and services from a wide variety of different verticals. Reaching over 12 billion clicks on 2015; we offer the ability to generate significant revenues with relevant offers across our platform. Our affiliate managers are able to identify offers that convert particularly…

The Asian market has hypnotized everyone to its full extent during the last few years. Nowadays, the Asian market power is unquestionable. But, what is going on in Europe? Every day, millions of people in the EU and the World turn on their devices to find entertainment and challenge their friends by playing with them…

Good news! Mobusi will be visiting South Korea, two times in three months. Our team will be attending Max summit in Seoul and GSTAR 2015 in Busan. Korea is one of the most connected countries in the world. They have one of the best mobile-infrastructures. These allow the population to be online anywhere. With China…

mobusi introduces a self-service functionality. mobusi’s platform provides our advertisers and agencies the ability to define the targeting of their cost-per-click (CPC) campaigns. With 24/7 access our advertisers can fine-tune their campaigns changing targeting and price through easy-to-use features. Campaigns are set active in a very short time frame allowing our advertisers to react almost…

There is no better way to purchase a massive amount of inventory than directly from publishers/ad networks.When you are buying media, the need for a proper ad server is very important for controlling your ad operations, especially, if you run a high volume of campaigns. It is important understand how ad servers work…

Mobusi is a mobile performance advertising agency. Alvaro Pastor, the COO of Mobusi, has been working in the internet sector since the year 2000. At first he worked for companies in the banking sector, including some of the leading financial institutions in Spain. Later he became an independent consultant for SMB’s, until he joined Impressions Web, where he worked…

Mobusi, a leading Spanish mobile advertising company, presents new SDK in order to monetize iOS and Android apps at the Mobile World Congress last week. The difference with Mobusi’s latest SDK is the simple installation and the ability to modify the advertising from a panel without needing to re-upload the app. Alberto Cenalmor, CEO of…

Mercedes Salguero joins Mobusi as its new Business Director where her role will be to develop new business units as well as finding additional opportunities for Mobusi’s current units. Mercedes is a well-known presence in the International performance sector and brings with her a lot of experience in the online, mobile and performance sectors. Mercedes…

Mobile ad platform and service provider Mobusi has signed a deal with RiskIQ, a solution that protects against fraud and malvertising in digital ads. The deal covers Mobusi’s network and client activity for the next two years. With the huge growth in “Malvertising” in particular on the Android platform networks and agencies like Mobusi are…

Alberto Cenalmor is the CEO of Mobusi, a performance based mobile advertising network based in Madrid and operating in Latin America and other international markets. We caught up with him to discuss the mobile advertising market, app advertising business models and the the future of mobile media buying. What services does Mobusi offer and how…