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Why 63% Indians want to replace meat with plant-based food

Why 63% Indians want to replace meat with plant-based food

01/6Meat versus plant-based food!

As the country grapples with health-related issues such as diabetes, healthier food choices seem to be the flavour of the season. From Bollywood fraternity to commoners, everyone seems to be on the track of turning vegetarian with the sole motive of living a healthier life. A recent study reflects the same and here’s the proof.

02/6IPSOS study

Ipsos, an independent market research company, carried out the survey on Indians between August 24-September 7, 2018 in 29 countries. The survey report was called 'Food Habits of Indians: Ipsos Study’ which observed that Indians are making informed choices, experimenting and moving away from norms.readmore

03/6 Study findings

In the study, it was found that Indians love their food and would drool for specialities like tandoori chicken, mutton and fish and their various non-vegetarian avatars. But 63 per cent of Indians agreed that they are willing to eat plant-based substitutes for meat.readmore

04/6Why people wish to consume organic food?

As per the report, 57 percent Indians surveyed consume organic foods. They find it healthy and easy to digest that also benefits their immunity and skin. In sharp contrast, the developed world is least likely to eat organic food -- only 12 per cent of Britishers and 13 per cent of Japanese, for instance, prefer having organic food.readmore

05/6 Why NO to meat?

The common reason for skipping meat was the quality of meat available and its impact on body. According to health experts, the modern lifestyle has badly ruptured the functioning of digestive system and people find it difficult to digest heavy foods like meat.readmore

06/6Verdict

The whole idea is to live a healthy life, where food plays the role of an energy booster, rather than being a problem creator. Ignoring meat and difficult to digest foods is a sign of wise eating and Indians are stepping ahead in this direction.readmore