Discover how to best analyze and segment your customer base to identify sales opportunities and support sales intelligence initiatives in this research report by the Aberdeen Group.

Contemporary sales practitioners have a "good news, bad news" dilemma. There is plenty of available information at their fingertips about their customers, prospects, and target markets, but the flood of data has created a potential "TMI" situation, in which the endless stream of content threatens to drown out the best sales opportunities within a steadily rising tide of unfiltered intelligence overload.