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Rel No Follow is dead and has been for ages – official

It would seem negligent not to acknowledge this story. It seems to have sparked a feverish amount of conversation on internal DLs, forums and social media posts. And my RSS reader is stuffed full of interpretations of this change. And now, I am guilty of peddling this stuff too.

Page Rank sculpting is dead and has been for a year – official. The man himself explains all.

I too have been guilty of implementing this on my clients sites. But I don’t feel bad. First of all it has done no harm, and it didn’t detract from the big wholesome projects. And in the process of executing this low-level tactic it has made a lot of team members take an interest in SEO. They have helped make a tight information architecture and it has focused the mind on the exclusion of non-value-adding-pages.

So, not all bad. I think we should retain the idea, but change the execution.

It does leave me wonder a few things – that won’t keep me awake at night

I also wonder if any other smaller search engine did a me-too implementation?

If I should start leaving comments on other sites/blogs!

If Akismet is going to have to work harder against all those form injections from blue pill touting sites?

If some bright spark is going to suggest wasting more time taking it off our sites

If someone is going to start asking how page rank is calculated and I will end up on a murder charge!