BookaBreakfast, the UK’s only one-stop hub for all-things breakfast and brunch, has launched with the vision to become the go-to for everyone looking to source and enjoy the best breakfast and brunch experiences.

The UK currently spends around £13 billion a year on breakfast out-of-home, making it the fastest growing part of the day-part in the eating-out market. Despite now being a part of our lifestyle, and the variety and quality of breakfast offerings now higher than ever before, there has never been a definitive platform to champion breakfast.

BookaBreakfast.com is now its voice, giving everyone the latest in trends, inspiration, the greatest choice of places and the best exclusive offers. Key to the dynamic platform is the ability to also make your booking without leaving the website.

The BookaBreakfast community is rich and varied, and can cater for all occasions and budgets, from premium quality large breakfast meetings in iconic Michelin-star restaurants to intimate, hip weekend urban brunch experiences at independent eateries.

The launch is the first step towards achieving an ambitious plan to make BookaBreakfast an all-encompassing breakfast lifestyle brand, incorporating products, at-home experiences and an even wider network of the country’s most innovative and collaborative operators. Event initiatives are also in the planning including the launch of a ‘National Breakfast Month’ for a true celebration of all-things breakfast.

The hub is the brainchild of Janie Lebeau, who also founded Capital Centric – the UK’s leading restaurant sourcing and booking company for the world’s leading tour operators.

Speaking about BookaBreakfast, Lebeau said: “Eating out for breakfast and brunch is now an integral part of our country’s ever-growing ‘café culture’, yet there has never been a one-stop-hub or obvious home of breakfast.

“Our aim for BookaBreakfast is to be a key part of that lifestyle experience. We give breakfast inspiration to those who need it, we showcase the best eateries and the most exciting offers, and we make it super simple to book your table, all in one place.

“Our community is building fast, with many key restaurant groups and independent cafes already being showcased to thousands of breakfast and brunch fans. We’re inviting all restaurants to get involved, start showcasing their breakfast and brunch offering, and becoming the heart of our community.”