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CHAPTER 6

SAMSUNG’S SECOND SUCCESS FACTOR

Synergy Through Convergence

When the Galaxy S4 was released in March 2013, Bloomberg Businessweek mused on the competitiveness of Samsung’s smartphones.

Samsung’s ability to produce displays, memory, processors, and other hightech parts gives it a flexibility competitors can’t touch. That flexibility enables it to produce much more diverse product line-ups than competitors can.1

—Bloomberg Businessweek

Insiders at Samsung have similar views about the unique factors powering Samsung’s success. In fact, ...

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