If you scour forums or facebook groups, you'll find the number one question constantly revolving around pricing. Pricing is a delicate subject for every business owner because it determines your profit, also known as your livelihood. There are several different ways to price a job. You can get extremely detailed with pricing, and take into account factors like your shop overhead, press time, capacity, impressions, ink colors, garment costs etc. While you can be extremely scientific, there are a few general rules that you should follow when you are pricing. We've detailed a few key points to make pricing easier and smarter.