A New Player into the 4K TV Battle – Roku 4K Streaming Stick

According to a report from Zatz Not Funny!, Roku is going to introduce a new 4K Streaming Stick+ to compete with Chromecast Ultra this fall. The new Streaming Stick+ will join the lineup mid-range, with the universal remote while maintaining an elongated stick presentation versus changing it to a dongle form like Google has or Amazon will have.

As the company is marching towards an IPO, it will be interesting to see how the market will respond to this new stick, especially given the new Apple TV and the upcoming two Amazon Fire TV models. Also, it would be a question mark whether the new streaming stick+ can replace or cannibalize the currently popular Roku Ultra.