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Present Domain Value = Number Of Global Monthly Average Searches x $1 Cost Per Click (CPC) / Number Of Years Required To Be No. 1 In Search Engines From Today

For example, in 2016, the global monthly average of “VPN” was about 8,800,000. At $1 per search and four years to become No. 1 in Google Search results, this still indicated that $976,730 was a great deal.

Fast forward to July 2018, and we see the 12-month average of global search volume for “VPN” was 13,600,000, suggesting that the current value of VPN.com has grown to $5,500,000 in domain equity alone.

171 results for a term with 100k+ searches?
Something isn't adding up here.

Brad

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Brad, this is what always happens when you search with quotes as I mentioned above as well.

My search engine settings are set to show 100 results per page. So for most of the search terms when you search them with quotes and go to page 2(if settings are to show 100 results per page) you won't see many pages for probably 80% of the search terms. Thanks.

Brad, this is what always happens when you search with quotes as I mentioned above as well.

My search engine settings are set to show 100 results per page. So for most of the search terms when you search them with quotes and go to page 2(if settings are to show 100 results per page) you won't see many pages for probably 80% of the search terms. Thanks.

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171 is an extremely low number for something with 100K+ searches. That makes no sense.

If you want an actual appraisal I would suggest just posting the domain in the appropriate section.

Google searches with quotation marks, that show results with exactly that phrase, and nothing other, can be pretty small in many cases.

For example, "word1 word2" shows pages that contain exactly word1[space]word2, so for example word2 word 1, that would normally appear without quotes, or word1Word2 (no space) would not appear nor I think would word1[2 spaces]word2.

Just now I checked a search on "brandable Canadian" and it showed me, just 5 results that contain that phrase exactly. However the same without quotes gives about 150,000 results.

Nanotechnology is a big area, but a Google search on "nanotechnology brands" gives me just 141 results, whereas take out the quotation marks and it is 2.55 million results.

Google searches with quotation marks, that show results with exactly that phrase, and nothing other, can be pretty small in many cases.

For example, "word1 word2" shows pages that contain exactly word1[space]word2, so for example word2 word 1, that would normally appear without quotes, or word1Word2 (no space) would not appear nor I think would word1[2 spaces]word2.

Just now I checked a search on "brandable Canadian" and it showed me, just 5 results that contain that phrase exactly. However the same without quotes gives about 150,000 results.

Nanotechnology is a big area, but a Google search on "nanotechnology brands" gives me just 141 results, whereas take out the quotation marks and it is 2.55 million results.

Bob

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Sure, but those are search results. There is a difference between search results and search volume.

Anything that is actually getting 100K+ search volume is going to have far more than 171 results in quotes.

There is also a difference between broad, and far more relevant exact search volume. The bottom line is there is no way to answer the OP's question accurately. There is not enough information.

SO many other factors to think about when pricing a name with that search volume.

Is it in English?
Is it taken in many extensions? If yes then how many ? 5? 10? 20? 30+?
Is it trending? Trend is your friend.
Is it obsolete? If yes, value isn't very high.
Is "The" at the front actually included in the search term for it to have 100k to 10MN searches? I doubt it.

I for example own WhatSongIsThis.com (What Song Is This?) one of the most searched questions on the internet but imho obsolete as a business use case. I'd bite your hand off for more than $5k retail for it because search volume isn't everything in a domain. It does factor into the overall value but you should not be considering it as vital to your pricing. You should be pricing your domain based of at least 10 different characteristics.

A domain's true value is really what a new buyer is willing to pay like anything else you may buy...be it a house, car or developed website with a domain name. The end buyer, not an investor is usually willing to pay the most for a domain name. The com is still the king of domains. Appraisals are just good for a day or two on domains just like an appraisal on a piece of real estate. Things change drastically at times just like the coronavirus is impacting the online ecommerce industry these days.