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Providing the most comprehensive and up-to-date information and analysis of the Color Cosmetics market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this Report

This Report examines the usage of makeup and nail products
by women in Brazil. The market data considers sales across all
channels, including direct sales to consumers and selected retail
stores.

The consumer research includes the following products, divided
into four categories:

Face makeup: eg blushes and foundation

Eyes makeup: eg mascara and liner

Lips makeup: eg lipstick and gloss

Nail: nail polish and varnish

The following products are excluded from this Report: nail varnish
remover, medicated products including lip salves, and cosmetics
hardware.

The consumer research, held online by Lightspeed/Mintel in May
2018, was answered by 750 women aged 16+ (see Methodology
for more information). Detailed demographics are in the
Databook.

In 2017, the market data has been compiled with a new
methodology. As the Reports published before that employed a
different approach, it’s not possible to make a direct comparison
with current data.

What you need to know

Brazil’s color cosmetics market has faced some challenges due
to the country’s economic recession. The category, however, has
grown thanks to affordable prices and women’s participation in the
labor market. The market of color cosmetics has been changing
gradually. Brands have been trying to attract consumers using
social media, offering mobile apps to test makeup, and developing
communication strategies that focus on minority groups, such as
drag queens, homosexuals, and transsexuals.

Expert analysis from a specialist in the field

Written by Juliana Martins, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The category of color cosmetics has several opportunities to innovate in Brazil, offering different formats, textures, and claims. In addition, new technologies have changed the market, thus brands have tried to adapt by offering augmented reality apps, developing marketing actions via social media and appealing to minority groups.
Juliana Martins
Beauty & Personal Care Specialist

What's included

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Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

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Data

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* This is a sample representation of the report layout and does not reflect the research included in this report.

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