2K today announced that competitive gaming is officially coming to NBA 2K16 with NBA 2K16 Road to the Finals, an exciting new competition that merges simulation basketball with eSports and culminates over the course of the NBA Finals in June. (Graphic: Business Wire)

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2K today announced that competitive gaming is officially coming to NBA 2K16 with NBA 2K16 Road to the Finals, an exciting new competition that merges simulation basketball with eSports and culminates over the course of the NBA Finals in June. (Graphic: Business Wire)

NEW YORK--(BUSINESS WIRE)--2K today announced that competitive gaming is officially coming to NBA
2K16 with NBA 2K16 Road to the Finals, an exciting
new competition that merges simulation basketball with eSports and
culminates over the course of the NBA Finals in June. Players on
PlayStation®4 computer entertainment system and Xbox One, the all-in-one
games and entertainment system from Microsoft, can form their own NBA
2K Pro-Am teams and compete in a series of in-game events to
qualify for the tournament to win $250,000.

“As the world of competitive gaming continues to evolve, NBA 2K is
a natural fit to join the growing landscape,” said Alfie Brody, VP of
Marketing for NBA 2K. “Our series has long inspired
rivalry among gamers, and we’re looking forward to encouraging our fans
to enjoy the thrill of competition on a larger scale.”

Road to the Finals tips off on February 15 in North America with a
series of unique, NBA 2K16 in-game events scheduled
through May 8. Teams can participate in any of the 16 qualifying events
where they will need to win at least four games in order to qualify.
Those four games will be scored based on the team’s performance and then
ranked on the event leaderboard. The top score of each qualifying event
day will be deemed the winner and will move on to the tournament.

On May 21, the 16 winners on both the PlayStation®4 and Xbox One will go
head-to-head in a single elimination tournament. The console winners
will then face off for the $250,000 championship in June while the NBA
Finals are taking place.

“The NBA 2K development team has aspired to join the
exciting world of eSports for years,” said Greg Thomas, president of
Visual Concepts. “Road to the Finals is our first step, and we can’t
wait to add even more excitement and competitive action to our
franchise.”

Last fall’s release of NBA 2K16 set a franchise record,
selling-in over four million units worldwide within the first week of
release. This year’s iteration also has achieved several incredible
year-over-year milestones since launch, including doubling sales through
digital download and nearly tripling the number of games played online.

NBA 2K16 Road to the Finals is open to legal residents of
50 U.S., D.C. & Canada (excluding AZ, CT, MD, ND & Quebec), 13+. Must be
played on Xbox One or PS4. Void where prohibited. GameDays begin on
2/15/16 and end on 5/8/16. Subject to the Official Rules located at http://2kgam.es/NBA2K16RTTFRules.

Sponsor: 2K Sports, 10 Hamilton Landing, Novato, CA 94949.

Developed by Visual Concepts, NBA 2K16is rated E for
Everyone by the ESRBand is now available wherever games
are sold.

Follow @NBA2K
on socialmedia
and look for the hashtag #BeTheStory for the latest NBA
2K16 news.

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, publisher and marketer of interactive entertainment
for consumers around the globe. The Company develops and publishes
products through its two wholly-owned labels Rockstar Games and 2K. Our
products are designed for console systems and personal computers,
including smartphones and tablets, and are delivered through physical
retail, digital download, online platforms and cloud streaming services.
The Company’s common stock is publicly traded on NASDAQ under the symbol
TTWO. For more corporate and product information please visit our
website at http://www.take2games.com.

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment
globally for console systems, handheld gaming systems and personal
computers, including smartphones and tablets, which are delivered
through physical retail, digital download, online platforms and cloud
streaming services. 2K publishes titles in today’s most popular gaming
genres, including shooters, action, role-playing, strategy, sports,
casual, and family entertainment. The 2K label has some of the most
talented development studios in the world today, including Firaxis
Games, Visual Concepts, Hangar 13, Cat Daddy Games and 2K China. 2K’s
stable of high quality titles includes the critically acclaimed
BioShock®, Borderlands™, and XCOM® franchises, the beloved Sid Meier’s
Civilization series, the innovative Evolve™, the popular WWE 2K
franchise and NBA 2K, the #1 rated and #1 selling basketball franchise*.
2K is headquartered in Novato, California and is a wholly owned label
of Take-Two Interactive Software, Inc. (NASDAQ:TTWO). For more
information, please visit www.2k.com.

*According to 2008 - 2015 Metacritic.comand The NPD Group estimates of U.S. retail video game sales through
December 2015.

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