Microsoft: 'Xbox audience is broadening'

Microsoft has said that the Xbox 360 is appealing to a broader audience due to the influence of Kinect.

Speaking to MCV, marketing exec Neil Thompson explained that the platform's growing user base will lead to developers making greater use of the motion technology.

"We're constantly looking at what we're doing as a platform," he said. "I think people are excited about Kinect, that's what we're focusing on and that's what you're going to see us really deliver on as we go through this calendar year, both in terms of what we're doing with that platform and the different types of gaming experiences that we're bringing to market.

"With Kinect Sports winning [the BAFTA for] Best Family Game, you could argue Xbox is moving to a broader audience in terms of its market appeal. And as the install base grows, more publishers will seek success because the range of consumers we're attracting to the platform is becoming more diverse every day.