Transcript of "Massive Real Estate Success With Social Media"

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Massive Real Estate Success with Social Media #resm Changing the Way You Connect with People

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What is This Social Media Thing? <ul><li>“ An umbrella term that defines the various </li></ul><ul><li>activities that integrate technology, social </li></ul><ul><li>interaction, and the construction of words, </li></ul><ul><li>pictures, videos and audio.” </li></ul>

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A Techie View of Social Media? <ul><li>“ content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.” </li></ul><ul><li>Source Wikipedia </li></ul>

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Why Should We Care? <ul><li>There’s a shift in how people spend their time. </li></ul><ul><li>Shift in how people find information. </li></ul><ul><li>Traditional marketing isn’t reaching people effectively. </li></ul><ul><ul><li>Bombarded by marketing messages, easy to tune out. </li></ul></ul>

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Social Networks <ul><li>The fastest growing and largest web platforms ever. </li></ul><ul><li>More pervasive and adopted more rapidly than email. </li></ul><ul><li>It’s how people are connecting, sharing, and building relationships. </li></ul>

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Social Network – How To <ul><li>Don’ts </li></ul><ul><li>– Lead with a sales pitch </li></ul><ul><li>– Expect to attract business </li></ul><ul><li>– Post anything your mother wouldn’t approve </li></ul><ul><li>of or you wouldn’t want in the newspaper </li></ul><ul><li>– Think your information is “personal” </li></ul><ul><li>– Be a wallflower </li></ul>

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Micro-Blogging <ul><li>• Micro‐blogging </li></ul><ul><li>– Brief updates that appear to followers </li></ul><ul><li>– Can be sent via text, IM, email or web </li></ul><ul><li>– Also known as “status updates” on SN sites </li></ul><ul><li>– Utility in business has been questioned </li></ul><ul><li>• Tagging and bookmarking </li></ul><ul><li>– Sharing sites of interest, etc. </li></ul>

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Your Social Media Strategy <ul><li>• Your social media strategy should be </li></ul><ul><li>simple: </li></ul><ul><ul><li>Attract connections </li></ul></ul><ul><ul><li>Engage people </li></ul></ul><ul><ul><li>Create relationships and a community </li></ul></ul><ul><li>• Use in concert with your current </li></ul><ul><li>marketing and promotion strategies </li></ul>

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Your Social Media Strategy <ul><li>• You don’t need to use them all </li></ul><ul><ul><li>Just use something. </li></ul></ul><ul><ul><li>Use it effectively. </li></ul></ul><ul><li>• But remember… </li></ul><ul><ul><li>It’s not all about business. </li></ul></ul><ul><ul><li>It’s about you as a person. </li></ul></ul><ul><ul><li>It’s about you engaging others! </li></ul></ul><ul><ul><li>Start here, the business will come later. </li></ul></ul>

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Around the World with Social media <ul><li>What questions? </li></ul><ul><li>These are tools, figure out how you’re going to use them and what you want to build. </li></ul><ul><li>Tie them together! </li></ul>