Handbag was a performance piece that took place in a trendy shopping district known as Queen Street West where I assumed the appearance of an ordinary shopper while carrying a prison ball and chain representative of a typical Louis Vuitton bag. The intention of this public performance was to examine and personify the generalized identity of a consumer in today’s brand-obsessive, mass-consuming, and materialistic society. In this case I was a woman who was inseparable from the products she buys, seeing how the LV bag was attached to my body as if it were an extra limb. Overall, Handbag depicted the consequences of consumer culture: a population enslaved to companies as well as to one’s own relentless quest for glamour, status, and self-identity.