employees

Millennial employees now make up a huge percentage of the American workforce—and that number is growing. Experts estimate that by 2025, as much as 75% of the work force will fall into this age group.
Your future employees will be millennials, so you need to start attracting them to your dealership. The problem is the car business isn’t always millennial-friendly.
It can … [Read more...] about The Secret to Recruiting Superior Millennial Employees

Consuming approximately 50% of gross, employees aren’t only a dealership’s single largest operating expense, they’re also its most powerful sales and customer service tool.
To remain relevant against competitive threats such as autonomous vehicles, ride-sharing services, new listing sites, and car subscription services, hiring quality employees to drive a dealership forward … [Read more...] about Why Your Dealership’s Front Line Is Actually Its Bottom Line

Are you struggling with customer retention? Maybe looking for a way to improve customer loyalty?
Establishing a good relationship with customers can be difficult, especially for car dealers, when generalizations and stereotypes tell customers to be leery of anything you say.
Here are 10 ways you can reverse these stereotypes and strengthen your relationship with … [Read more...] about A 10-Step Customer Retention Primer