Facebook Instant Articles

Facebook Instant Articles

Facebook Instant Articles

A new way for publishers to create fast, interactive articles on Facebook. DNA Pulse can manage your advertising experience with Facebook Instant Articles technology. With Instant Articles, publishers are in control. You decide what to publish. Sell ads in your articles and keep the revenue, or take advantage of Facebook Audience Network to maximize total revenue. Earn comScore traffic credit and leverage your own analytics tools. Customize your articles and News Feed previews to match your brand identity.

Instant Articles are a fast and interactive experience for reading articles in News Feed. Powered by the same technology that loads photos and videos quickly in our mobile apps, Instant Articles display as much as ten times faster than standard mobile web articles and feature tilt-to-pan photos, auto-play video, interactive maps, and embedded audio captions that let you explore stories in beautiful new ways.

Introducing Instant Articles, a new tool for publishers to create fast, interactive articles on Facebook.

Now everyone on iPhone can read thousands of Instant Articles from your favorite publishers every day. Look for the lightning bolt on the top right corner of some stories shared in News Feed. The lightning bolt indicates it’s an Instant Article. When you tap the story, it loads ten times faster than a standard mobile web article and the reading experience is beautiful and interactive.

A Better Experience

Instant Articles displays stories as much as ten times faster than conventional mobile browsers, while also providing the kind of fluid, high-quality experience and interactivity people expect. DNA Pulse can work with your existing content and integrate advertising opportunities for you.

Fast and Responsive

Leveraging the same technology used to display photos and videos quickly in the Facebook app, articles load instantly, as much as 10 times faster than the standard mobile web. If you need video production to go along with your content let DNA Pulse know. We are able to turn your content into education experiences. Education and engagement lead to sales.

Interactive and Immersive

Powerful new creative tools bring your stories to life. Instantly zoom into high-resolution photos and tilt to explore in detail. Watch autoplay video come alive as you scroll through the article. See where it all happened with interactive maps. Hear the author’s voice with embedded audio captions.

Simple and Scalable

Publish any type of article, from daily news to longform features. Instant Articles integrate seamlessly with your current workflow, using existing production tools along with standard HTML and RSS feeds.