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The growing trend of establishing luxurious spas in the Middle East, which target both the sophisticated traveler and local customers with disposable incomes, will be a focal point during Gulf Beauty 2003.

Major European exhibitors are showcasing products and services to target this growing market sector during the exhibition."The high per capita incomes in the Middle East have created a major market for spas both as independent operations as well as part of resorts and hotel properties.”

“At least eight countries in the region including Bahrain, Cyprus, United Arab Emirates (UAE), Jordan, Oman and Turkey have spas. Exhibitors at Gulf Beauty will explore the prospects of this new 'cocooning' trend in the Middle East which has led to the opening of a number of such deluxe relaxation and rejuvenation centers," said Daniela Rose, project manager for Gulf Beauty 2003, Epoc Messe Frankfurt.

International companies will showcase a range of products related to the spa industry at Gulf Beauty. These will include spa equipment, skin treatments and skin care products, massage equipment and aromatherapy products.

"The spa industry which is an integral part of the beauty business has been witnessing a surge in popularity worldwide with studies estimating an average growth rate of approximately 19 percent," Rose said. A range of spa-related products and services will be displayed at the exhibition. — (menareport.com)