"Microsoft appears to be killing off two of its key user-facing brands with the upcoming Consumer Preview release of Windows 8. Windows Live applications have been rolled into preinstalled apps that work as the core 'Windows Communications' applications for Windows 8, and this lack of Windows Live branding is only the tip of the iceberg. 'Microsoft Account' will replace Windows Live ID in Windows 8, and the software giant has also removed traces of Zune from its Windows Store, Music, and Video applications, although Zune Pass functionality remains." They're actually getting it. Amazing.