Marketing & Social Media

My buddy TJ is at CES yet again. He’s lucky enough to head out to Vegas several times every year for work. He has worked on a lot of cool projects with American Express’ Open Forum to produce great content for small businesses. Check out some good articles on marketing and social media as Open Forum covers CES.

This is a great video about “tribes” and the different kinds. It is very insightful and inspiring. It also pointed out to me what I’m struggling with myself, and where I want to get to. Please watch this and give me your thoughts!

Here’s an article by Roland Legrand about unlocking a community’s insights using the Socratic method. He explains why both too much and not enough control over a community can cause it to fall apart. Thankfully he describes how to foster engagement in a community to encourage participation.

I saw Art & Copy the other week and it was great! Very inspiring and insightful into advertising and business…. I HIGHLY recommend it.

Another movie coming out is about how professionals that lost their jobs started doing what they really wanted to do. They are from all facets of life. They are still working on the film, but sent a rough cut to Sundance before the deadline. Sign up on their site to keep getting updates, and also check out their Posterous blog to see clips and stuff….