Press

Theresa May’s insistence that she is sticking around as PM may have been met with scepticism and incredulity, but PR agent MARK BORKOWSKI argues her reboot may yet work.

Theresa May stunned many in Westminster when she expressed her desire to lead her party into the next general election. After the almighty stumble of June’s snap poll the idea of the Maybot steering the leaky Tory mothership to another vote is on par with the BBC bringing back Kilroy.

“We’ve bought into the marriage of the young royals who are channelling their mother and channelling the fact that by hook or by crook their mom changed the Royal Family … forced them into a new way of communicating,” says Mark Borkowski, a British public relations expert who has worked with everyone from Michael Jackson to Mikhail Gorbachev.

“I for one believe that there are lessons to be drawn from her life and from the extraordinary and moving reaction to her death.” The result was royals “having to become more professional, and having to take real control and take outside advice and better professional people,” public relations expert Mark Borkowski told AFP.

Media guru Mark Borkowski says of CBB: “It’s such a last chance saloon, but also an opportunity to refocus on her. It’s a clever move and if the camera loves her and the audience loves her, she’s on a path to reconnect with the public.”

Mark Borkowski, the PR guru, said: “There are only two questions to ask about talent: do they provide value, are they at the top of their game? And secondly do the public like them, are they the brand that will bring more people to the channel?

“If you are on a top rated programme at the BBC – and Strictly is a national treasure – then it gives you massive bargaining power.”

Mark Borkowski, a PR and brand expert, insists that is a mistake. “I’m 100% sure that minority sports will suffer because it is about eyeballs and selling product and increasingly that’s what e-sports do,” he says.

He has a further message for any doubters. “Once upon a time darts and snooker were seen as joke sports played in smoky men’s clubs, but now they are respectable. And I know there are a number of big agencies, who represent Hollywood stars, who are paying close attention to e-sports.”

The Times (Main), 23/05/2017, p.21, Jack Malvern
One agent in Los Angles told The Hollywood Reporter that people with the biggest followings were being paid “more than $500,000 a year” for endorsements and appearances. Mark Borkowski, a British PR agent, said that it was questionable whether brands were spending money wisely. “The costs are eye-watering. For example, there’s an ex-rugby player who charges £13,000