Official World Cup 2014 Mascot Introduced

FIFA and the Local Organising Committee (LOC) were pleased to share with the world one of the most important ambassadors for the global event on Brazilian broadcaster TV Globo's weekly Fantástico entertainment show.

"I'm delighted to welcome such an important member to the 2014 team," Brazil World Cup legend Ronaldo said.

which he has for the sport and for his country."

The Brazilian population will give the mascot its name via a public vote, which will conclude in mid-November. The three options are Amijubi, Fuleco and Zuzeco.

"The fact that the three-banded armadillo is a vulnerable species is very fitting," FIFA Secretary General Jerome Valcke said.

"One of the key objectives through the 2014 FIFA World Cup is to use the event as a platform to communicate the importance of the environment and ecology.

"We are glad to be able to do so with the help of a mascot who I'm sure will be much-loved, not only in Brazil, but all over the world."

Beware lest you lose the substance by grasping at the shadow. ~Aesop

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