10/23/2007

It's Not Really One of Those Things You Think of as Being Invented

Vincent DeDomenico, the inventor of Rice-a-Roni, has died.

DeDomenico worked in his family's pasta business when he was inspired
in 1958 to create the mix of vermicelli, macaroni and flavorings that
millions of Americans came to know by its advertising slogan as "The
San Francisco Treat."