Psychological Pricing: Using Behavioral Science to sell more at better prices - Webinar

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Join Peter Harms, Senior Director at Simon-Kucher & Partners, for a webinar on June 8th at 11:00 AM EST.

Psychological pricing refers to pricing techniques that affect how customers attribute value to your offer, and how they perceive your price. And these techniques do so without lowering price or offering more value.

Sounds too good to be true? Not at all. Psychological pricing is well researched and has resulted in higher prices and more sales in many situations. And in addition, a good understanding of psychological pricing will avoid psychological pitfalls that make it harder for you to sell.

Peter will illustrate best practices and give clear guidance on how to implement psychological pricing effectively in b2c as well as b2b industries.

This session is for you if you think that there is more to pricing than just the right price.