THE INAUGURAL C77DA TROPHY

This year we invited New York design studio Rich Brilliant Willing to create the inaugural Core77 Design Awards Trophy. Their approach was to design an artifact that could be employed in the creation of multiples, honoring the kind of group effort that designers and their clients engage in every day. “We were inspired by a ‘mold’ as an image and symbol of manufacturing and design. In our discussions with Core77, we came to realize that an inherent pitfall of the iconic trophy is that it is shared by a group, yet not literally divisible among that group. We wondered if an award could, in some way, recognize the various contributors, beyond symbolic meaning alone. Our solution for the inaugural Core77 Design Awards Trophy has a functional value: winning teams can create ingots from the trophy, and provide these cast facsimiles to their collaborators, clients and staff.”

Like the awards program itself, Motorola understands the value of design intent, quality execution and time. Working with Motorola Prototyping Services to create the inaugural Core77 Design Awards trophy has been an exciting process and we hope the design of the trophy will inspire our recipients to share the award with their collaborators. You, too, can take advantage of the rapid prototyping technologies that have helped Motorola develop and launch award-winning products. Visit oneprototype.com.