Sprint announced its new user interface designed for Android smartphones, Sprint ID, at CTIA. Sprint is a whole new way to find apps and customize your device. Sprint ID allows users, on select Sprint devices, to quickly download ID packs that deliver a predefined experience, including applications, widgets, ringtones and wallpapers, all at once. There are many partner branded packs in Entertainment ID, Socially Connected, Health and Fitness and Business Productivity. Here are some demo videos showing what their app and service can do for you:

Sprint ID and eBay:

Sprint ID will be featured on Sprint's upcoming Android smartphones including the Sanyo Zio and the Samsung Transform.