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Tag: SMS Marketing

To run a business smoothly, one must have advance approach and tendency to adopt the new changes quickly by foreseeing the advantages related to it. To be at the top of your business sector does not mean that you need to try unique things but it is like doing the trending things differently. In the recent years, the mobile technology has completely influenced the commercial arena and has successfully overtaken it. Thus, it is clear that one has to go between his targeted audience through mobile phone, and when it comes to reaching cell phones, then nothing is impressive than SMS.

SMS seems to be very simple term as we receive many on regular basis, but to use the same for business purpose, you need to be very creative, informative and précised. The irony is most of the people shoot bulk messages to their customers and prospects without caring much about the content. There is no doubt about the effectiveness of the SMS marketing, but it can be directed on the right track only when the content of the message is appropriate and has ‘call to action’ factor.

Now, when you are up with content of the message, now comes the ‘Time’ factor. Most of the people shoot the bulk messages in the noon time. But, it is the time when the clients remain busy with their own stuff. Thus, most of the time message remains unread. It is suggestible to shoot the message campaign in non-productive hours. So, that the clients can read and can act upon the same.

Finally comes being on the promise. Most of the business persons make fake promises in the content of the message and when it comes to face the reality, the clients feel disappointed. Try to be real in content of the message. Try to fabricate your message in attractive words rather than imitating attractive cum false information. Replicating the correct message among your customers is quite important as it also helps in generating their faith in your business.

Following the above mentioned guidelines for SMS marketing may help you in getting better results from your targeted audience.

We all know that – the current era is technology-oriented. Thus, every business individual keep his business connected with the technology to run it smooth constantly. If you will look at the global market closely, you will find that it relies much on the text messages when it comes to brand promotion, sharing the information and for online verification.

Brand Promotion:

When it comes to increase the sales, branding need to be done in a way that it can affect most of the targeted audience.

A SMS makes direct reach to the customer. It explains everything to the targeted audience in a very simple yet effective way.

All a client needs to do is to read the text. No technical knowledge is required. Also, it takes mere seconds to read the message. If you try to reach the customers through call, most of the calls may get dropped due to hectic schedule of the individual.

Also, sometimes calling at some inconvenient time to the customers may turn them intrusive, whereas, SMS can be read by them in their free time.

Also, one may forget the things discussed over call but SMS remain there in inbox to remind them in case they forget.

Exchange of Information:

It is very important in the business to share the relevant information to the customers and within the business departments.

SMS can be the best medium to carry and deliver such information. Also, it works as a proof that you have passed the information to the concerned department and the targeted audience at proper time.

The customers generate faith in you if you remain in touch with them by providing useful information regarding the brand after every short interval of time.

Verification:

Every business is either online or planning to come online these days. Thus, it is important for them to have a quick verification procedure of the customers registering online.

Sending them the verification code through text message can be the most convenient way to reach them and to verify their identity.

SMS Marketing can work for a business individual on all above mentioned scenarios. One must give it a try to have a feel and benefits of the best non-voice technology.

The popularity of cell phones has grown tremendously in the recent times. In a recent study, it was stated that most people spend maximum time with their mobile phones instead of sitting for hours in front of their computer. Today, these high end devices are no more a luxury. You can find them with each and every person on the street. The SMS is one of the highlights of a mobile phone. All mobile phones have this feature. It is a short, simple and effective way of communicating with someone when you are not able to call that person. SMS is abbreviated for short messaging service and is hugely popular across the world. People across the world send hundreds of SMS everyday to their business colleagues, friends and even strangers.

Realizing the various benefits offered by SMS, many small and medium sized companies now prepare a separate SMS marketing plan to be integrated into their core marketing plan. SMS marketing is the talk of the town. Sending bulk SMS can be done easily using a reliable bulk SMS software plan. When you send SMSes in bulk, you indirectly create a lot of publicity for your product or service. SMS marketing is probably the only way to reach maximum number of people in a lesser span of time. SMS marketing software can be easily purchased online. However, before you come up with a SMS marketing campaign, there are few important rules to be followed. First and foremost, it is essential that you observe all laws and ethics and only obtain mobile phone numbers from the people who have voluntarily given their numbers to your firm.

Your prospective clients should not feel cheated when they are bombarded by spam messages in the name of SMS marketing. There are several ways to make your potential clients readily share their phone numbers with your company. The most convenient way is to ask them to submit their mobile phone number when they sign up on your company website. Besides this, there are many ways of expanding your database of potential and existing clients to whom you can up-sell.

SMS Marketing or text messaging is an ideal way to communicate with your customers when you’re on the move because it’s rapid, direct, and a two-way media. When used together, SMS and your surviving superhero email marketing campaigns can prove to be a prevailing combination.

You can use SMS to promote your emails, and can use email to aware about your new Text Messaging channel. SMS Marketing can complement your email marketing by creating brand awareness, leads generation, and presenting as a new and ideal communication channel.

Like you, your customers don’t have the time. If you own a business, a majority of the people walking through your door each day will do so with a Mobile phone in their pocket.

Mobile Marketing Timeline

Let’s have a look in Mobile Timeline by Mobile & Digital Strategies to understand the contribution of SMS in previous years to enhance their marketing techniques

1876 – Town criers are used to spread messages

1973 – First Telephone Introduced by Alexander Graham Bell

1992 – First mobile portable handset invented

1993 – First text message sent from computer to mobile phone

1998 – First mobile phone that both sends and receives texts introduced