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Media

Princeton Consultants has successfully designed and implemented optimization technologies in leading media companies, including two of the three largest commercial printers and one of the the world's best known business publications.

Optimizing Media Assets

As the media industry rapidly evolves, optimizing every decision and asset – transforming formerly manual processes to real-time decision making -- is essential for survival and growth.

Representative Projects:

Optimizing the real-time layout of a leading international newspaper to maximize advertising revenue

Optimizing the binding and production of a large-scale magazine assembly and binding facility to minimize production and postage costs.

Do we respond as well as we can to advertiser’s demands? Could we make better decisions about our equipment if our managers were assisted with software? Can we accept more last-minute insertions cost-effectively? Customized optimization is ideal for unique, time-pressured business environments like newspapers. Magazine fulfillment costs continue to rise and advertisers increasingly customize their editions according to more targeted demographics and geography. Optimization is the answer.

Princeton Consultants News

The current issue of ORMS Today features Princeton Consultants Optimization Principal Irv Lustig's summary of the results from a survey conducted during the INFORMS Analytics conference earlier this year in Orlando. Survey participants weighed in on technology and industry trends and their impact on operations research.

Princeton Consultants Wins Amazon Web Services' First Spotathon

"Princeton Consultants' OptiSpotter is an exciting, innovative application taking advantage of AWS Spot Instances that dramatically improves the speed and cost-effectiveness of big data quantitative research. The judges of our first Spotathon coding challenge were impressed with their creative approach."