Project Description

Zaragoza was a unique concept that wanted to celebrate the best of fresh Mediterranean tapas served with the warmest Irish welcome. The concept for the restaurant came from wanting to take some of Spain’s authentic local delicacies whilst creating a unique dining experience for Ireland’s capital.

Here the team behind the company wanted to create a fusion of modern, authentic cuisine presented in a convivial atmosphere. Zaragoza was to become more than just a place, it’s was a state of mind – where people were connect through the sharing of food.

The qualities of Zaragoza, the region in Spain were central to the brand design, ensuring that the design system was balanced communicating a traditional Irish Welcome. The brand was confident and strong and we developed a tagline Explore, Eat, Enjoy to translate the fun and enjoyment of their restaurant experience. A simple Mediterranean illustration style was developed to work across their food and wine menus, using a rich and vibrant colour palette.

Located in one of Dublin’s most competitive restaurant districts this restaurant needed to stand strong and communicate its offering instantly. A strong and warm signage system was developed for a beautifully renovated building, with internal signage developed to compliment the unique experience on offer.

With the restaurant sector competing strongly online, an energetic and warm website was developed that brought to life their high standard of food and wine and the Mediterranean atmosphere.