SW Grubs,Shads & Softbaits

Our best-selling and most productive bait, the AA's Shad Series is now hand-poured in 8 sizes and 39 stock colors. What sets these shad tails apart is their complete action package: when rigged with the appropriate jighead, the shad will swim with a tail kick and body roll. The tail kick is important because it displaces water and produces a fish-calling vibration, but the secret weapon is the body roll. The AA Shads produce a subtle body roll, which adds flash to the lure when it's falling through the strike zone or being cast and retrieved, resulting in more strikes. While we're firm believers that no single lure is good for everything, the Shad Series is as close as you will come to the mythical "Magic Lure.

Features a incredible tail vibration makes this lure ideal for bays, harbors, surge and near shore salt water fishing. Can be rigged with a 1/4 or 3/8 oz. football jighead. Also good for freshwater trailer on a skirted jig.

Hand-poured. When rigged with the appropriate jighead, the shad will swim with a tail kick and body roll. The tail kick is important because it displaces water and produces a fish-calling vibration, but the secret weapon is the body roll. Produce a subtle body roll, which adds flash to the lure when it's falling through the strike zone.

After many requests for a beefier version of our original AAs Shad tail, a new paddle tail swimbait design was brought to the table. This new bulkier bait was designed with the idea of being able to rig these baits with a much larger hook shank with reduced body wear. Many saltwater anglers prefer using a larger hook with our shad tails, so we delivered with one bad beefy shad. With the use of CAD design and 3D printing technology, we were able to give this bait a mean 3D scale pattern and really fine tune its swimming action. Along with a fat belly for increased body wobble, the bait was also given a textured paddle tail for increased water displacement and vibration. This new body design eliminates unnatural tail flailing and provides a tighter body roll and tail kick to represent a live baitfish swimming action

This hand poured octopus is a soft bodied mollusk that rules the bottom water column. Its five (5) arms undulate in every direction as it crawls on the bottom over rocks and sand naturally cruising along. That is until it is met by a predator fish and the stare down begins with its 3D eyes glaring back. These are perfect for any bottom fishing including but not limited to Halibut, Ling Cod, Rockfish, Bass and much more.

The 2" Curly Shad has the same body design as the 1.5" shad with a curl tail that makes it an ideal bait for panfish and crappie when fished on a jig. The 4" Curly Shad has the same body design as the Shad Assassin, including the unique slit in the belly, with a curl tail that acts like a rudder that steers the bait into a circular fall that fish love!

Our new Die Dapper saltwater lure is the first in our new BANG lure line. Enhanced with our BANG Fish Attractant and our new liquid salt impregnated into the plastic, these 5" lures are going to Change The Way You Fish! (7 pack)