Qantas Olympics Wishes in Suitcase

Qantas has a campaign in Australia connecting the airline with the Beijing Olympics. At the centre of the advertising campaign is a television commercial, “Suitcase”, in which champion swimmer Liesel Jones takes a suitcase full of best wishes on to the plane to China. The TV ad is screening constantly on commercial television but has also been added to the Qantas YouTube Fan channel. Qantas registered the channel in 2006 but has only activated it in the last week.

Olympic athlete Cathy Freeman and people from a number of walks of life send their greetings to Australian swimmer and Qantas ambassador Liesel Jones. Members of the public are invited to upload their videos in response.

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