Why Buy Lily Of France? Since the early 1900's Lily of France has been a fashion-forward trendsetter in lingerie design, with sassy push-up bras, padded convertible bras, bralettes and other styles that boost both your cleavage and your confidence. Even better, these are bras that are both comfortable and well-priced, so you can always afford to be right in style.Read more...

The Lily Of France Jacquard Demi Underwire Convertible Bra 2121260 features beautiful jacquard fabric while the smooth, seamless cups look great under t-shirts. The convertible straps may be worn classic or crossback style using the easy slide-and-hook plastic clasps at the base of the straps. Lily Of France's Jacquard Demi Underwire Convertible Bra is a great bra at a value price.

The Lily Of France Smooth Cup Lace Overlay Convertible Bra 2111541 features heavy graduated padding for flattering uplift that's not over the top. The lace base, sides and back add a feminine touch for timeless romance while the smooth, seamless cups look great under t-shirts. Convertible straps may be worn classic, cross-back or kicked-in style to prevent strap slippage. Lily Of France's Smooth Cup Lace Overlay Convertible Bra is built on a base with an elastic underband for extra support.

Size : 38CThis bra is absolutely perfect for me as my breasts grow while on. The best part is that the wire doesn't go all the way near the armpits like other bras. This bra also made it look like I was about 2 cup sizes larger. I will definitely buy more of these as I need them.

The Lily Of France Sensational Lace Push Up Bra 2175220 features heavy graduated padding at the bottom to lift and accentuate your cleavage. Tagless to prevent chafing.
Lily Of France's Sensational Lace Push Up Bra is made of nylon/spandex.

Featured Review:

Size : 34BMy son found your store online and picked out the bra for me. It's perfect.

The Lily Of France French Charm Push Up Bra 2175210 features medium graduated push-up padding and a microfiber cup overlay.
Lily Of France's French Charm Push Up Bra has wide-set, non-stretch front straps that attach to exposed elastic in back. Convertible from classic to halter or crossed back straps.

Featured Review:

Size : 34ALove these bras the store in my area no longer carries them.
Your service is great.

The Lily Of France Extreme Options Underwire Bra 2175415 is extremely versatile, with straps that detach in back at multi-tab positions. A push-up contour cup gives you fabulous cleavage, and removable padding gives you even more lift. Adds up to 2 cup sizes!
Lily Of France's Extreme Options Underwire Bra is like owning several bras, all in one versatile push-up style!

Lily Of France

Women wanting the newest designs and innovative styles look to Lily of France for their lingerie needs. For over 75 years, Lily of France has been bringing comfort and fashion to the modern day woman. Lily of France first made their name in the early 1900s when French inspired styles hit America. With their sexy and seductive fashions, Lily of France quickly became a favorite of women. One of their best known pieces hit the scene in the 1970s forever changing the brand and the world of lingerie. During the time when a movement to ban bras tried to take over women's lingerie, Designer John Kloss created a bra made of sheer, stretchy material to seem hidden under clothing. Lily of France also is credited for creating one of the first convertible bras with straps that adjusted to different types of outfits. Different bras in the Lily of France collections feature gel pads for natural enhancement, sports bras with lining that wicks away moisture and adjustable front closures for cleavage control. Lily of France uses fabrics such as microfiber, nylon and cotton for the highest level of comfort. The designs continue to move forward in the fashion world creating new designs and keeping women on top of the lingerie world.

Welcome to HerRoom – the ultimate online lingerie store. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to swimwear, sleepwear, and intimate apparel and beyond. From petite to plus size we offer over 200 brand names - including Chantelle, Maidenform, Playtex and Wacoal - with more of your favorites brands and products being added almost daily to our collections. Our team works hard to provide photos and detailed product information including Customer Reviews, on every page to assist in your product selections. From bathing suits to sexy yoga pants to hosiery, HerRoom offers an unparalleled selection of products, combined with great pricing and top-notch service, to provide the most outstanding lingerie shopping experience for every customer. Enjoy the pleasure and excitement of lingerie shopping from the comfort and convenience of your own home!