YETI

Design

Built to last through innovation

YETI is known for its best-in-class products, using cutting edge innovation that meets the needs ofmyriad people. ELVA teamed up with YETI to create a digital flagship that allows for this outdoor brand to showcase their culture and innovation, while making their customers feel confident about their purchase.

Modular responsive ecosystem

As part of the initial design project, YETI migrated to the Salesforce Commerce Cloud platform. The website was designed across four viewports, through a modular framework, allowing the YETI team to create or change content rapidly.

A brand driven experience

Driving customers quickly into shopping, we needed to find a way to help educate them on YETI's innovative product while staying on brand. We accomplished this through branded functionality such as the Beer Can Filter on the Tundra landing page, the Truckfit Module, Ice Configurator tool, and the Drinkware Customizer tool.