Nike Ad:Flyknit Lunar 1+

Nike Flyknit Lunar 1+ Ad Using one layer of thread, Nike has constructed a unique knitting process that creates a lighter, flexible, and more breathable running shoe so an athlete can run faster and longer. Project Partner: Celeste Angel Headline: Fit miles in two feet. Body copy: As a runner, the right shoe can make all the difference. Nike has developed a unique knitting process that creates a lighter, flexible, and more breathable running shoe. With this seamless design, the Nike Flyknit Lunar 1+ gives the exact support and fit so you can deliver your best performance.

Direction

Through the campaign we used single mono–line illustrations to connect the target audience with the benefits of the product.