iPhone 4: Of Course Glass Breaks, 2010.06.29.
Some people think putting a glass back on the iPhone 4 is a mistake, but it's no more fragile than the glass on the iPhone's front. You do need to protect it.

'Snow Leopard' Isn't Just an Upgrade, 2009.09.01.
Apple is using Mac OS X 10.6 as a tool for selling new Macintosh hardware, since most older Macs can't support all of its features.

Is Google Apple's Partner or Competitor?, 2009.08.26.
In Google's desire to remain independent of Microsoft, it is beginning to encroach on Apple territory. Google Voice is just the tip of the iceberg.

Multicore Strategy: Microsoft vs. Apple, 2009.06.18.
Microsoft puts the focus on tweaking multicore support in the operating system, while Apple is going out of its way to make multicore support available to programmers.

Software Should Come with a Fresh Date, 2009.01.09.
Sooner or later, some hardware or OS update will probably break a program you own. Software vendors should be up front about how long they'll support it.

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Welcome Image and Text

We believe in the long term value of Apple hardware. You should be able to use your Apple gear as long as it helps you remain productive and meets your needs, upgrading only as necessary. We want to help maximize the life of your Apple gear.