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The inspiration for this song was the death of Andy Biersack's grandfather. In an interview with Kerrang! magazine Andy Biersack said the following:

"I was very close to him. Every day after school, I would go to his house and talk. (During the funeral) people were talking about my grandfather go into Heaven, and how wonderful person he was. I started to think about what heaven is... I hope I'm wrong, and I hope he is in the clouds, but on a personal level, I was thinking of the importance this person had to all these people at the church. If nothing else, Heaven is a legacy that you leave with the people around you. If there was a place that is Heaven, that's wonderful. But people telling the story of your life after you've lived it, those are the people who create that afterlife you have and continue this legacy." [5]

Black Veil Brides released a music video for the song through YouTube on December 12, 2012. The music video features the band playing in different places that were used in their feature film, "Legion of the Black". Andy Biersack described the video as "a trailer" to the movie.[citation needed] The band plays on a salt lake bed, a church, and an abandoned oil factory. The video has now reached a total of 105 million views and 1 million likes.[6]