The Ethereum World Cup site is not an ICO, TAO, Airdrop or other fundraising mechanisms for a crypto project.

ETH World Cup is a real-world use case application of cryptocurrency that lets people gamble directly over the site, using blockchain technology and smart contracts.

This system was established in order to provide players a better way to enjoy betting on the championship event of the world's most popular game, while at the same time avoiding the high fees and unverifiable aspects of far too many legacy sports betting sites.