EuroContactPool, the world’s most comprehensive European business-to-business database, is now offering marketing data on 3.2 million Polish companies.

The addition of Polish data has expanded the EuroContactPool database to more than 29 million contacts across 16 countries.

Companies across Europe are looking to sell into the expanding Polish economy because Poland has enjoyed continuous annual growth of between 1.6 and four per cent whilst the rest of Europe has experienced a painful recession. But until now there have been virtually no reliable data resources to help businesses access the Polish market which is estimated to be worth USD$765 billion.

The Polish data on EuroContactPool includes company name, contact details and mailing information and can be selected by a range of criteria including: industry code, size of company and number of employees.

EuroContactPool – part of the Bisnode Group – has spearheaded the drive towards better and more intelligent use of data as the basis for business growth. As well as its availability for marketing, the data can be integrated seamlessly into in-house CRM systems to enable call centre and sales teams to focus on business development.

The challenging economy has increased demand for pan-European data as recession-hit companies have looked to new growth markets. The highly accurate EuroContactPool data – 10,000 adjustments and amendments are made every day – puts it at the heart of a range of data services. These include: Data Delivery (data for marketing), Data Quality (cleaning, enhancing and updating), and Data Intelligence (and analysing customer and market data.).

The addition of Polish business data is part of a drive to increase both the breadth and depth of the class-leading EuroContactPool database. During 2013, more countries will be added to the database, significantly increasing the availability of data across the Baltic states and Central Europe.