Google Now Allowing Developers to Offer Promo Codes

Google has updated the Google Play Developer Console for app writers and added the ability to generate and distribute promotional codes. The idea is to encourage users to check out new games or continue playing ones they already own. Promo codes can be used to cover the cost of entire apps or games, as well as in-app purchases. Developers will be limited to 500 codes per app per quarter, and Google suggests they be used to reward loyal users or attract new ones. The Apple iTunes App Store has offered promo codes for years.