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6 Tips to Drive Back-To-School Sales in 2016

Back-to-School is the second biggest shopping season of the year and the digital world has become an integral part of the customer’s path-to-purchase. Here are some amazing stats associated with Back-to-School shopping:

Visual Social – Snap, Facebook, Instagram, Facebook and Pinterest are all great platforms for kids and parents to find shopping ideas. Get visual!

Gift Influencers – Can’t afford hiring an influencer? Send them your products as a gift to see if you can get a mention.

Discounts – 40% more purchases were influenced by deal-hunting last year and 9.9% of all shoppers said their purchases were influenced 100% by deals.

And your most important tip? While a majority of purchases are made at a physical location, remember that the customer journey weaves between online and the physical location. Enable consumers to research online and build a seamless experience to drive them to your front door!