Former Apple and HALO game engineer Nikola Hu has announced the release of ‘Moov’, the next generation wearable fitness tracker that tells you how to improve your form and get the most out of your workout, in addition to the basic “step” data, TechCrunch reports. The Moov band can be worn on different parts of the body such as the ankle or the wrist, depending on the information one is looking to get out of it.

The source details that Moov uses a combination of hardware i.e 9-axis sensors, as well as software algorithms to pinpoint the body’s exact movements in space without the help of a camera. This lets the device give users tips on how to run or lift weights without putting strain on their knees.

The waterproof band can also help with more random workout activities like cardio boxing, cycling, or swimming. A companion app lets users share and compare their workouts with the community.

It’s pretty clever. When you’re running, the Moov will give real-time audio tips right through your headphones about how to shorten or lengthen your stride or speed up. And even better, the app can run while your music plays, only interrupting to hit you with a helpful tip.

“I see it as my AI coach who not only tracks my moves, but works out with me in real-time: watches out for me on how to avoid injuries; whispers to me the secrets of losing weight while I do cardio; yells at me when I cheat; and encourages me to beat the pros,” said Meng Li, cofounder.

Built in collaboration with engineers Meng Li and Tony Yuan, the Moov band is currently running its own crowdfunding campaign. The team is looking to raise $40K, which will allow for an initial shipment of about 650 Moov units at $59. To make a pledge, head over to this page.