New DRTV PIP from Macromark

Macromark has been awarded list management of the Northern Response US Package Inserts program.

Inserts reach people who have purchased fitness, health, women's, self-improvement and entertainment products through DRTV. Products available include the Ab Roller and Body Pro Elliptical, as well as books, CDs, cosmetics and small appliances. Most buyers have spent more than $45, with the average purchase between $100 and $150.

The 13,941 six-month buyers are available beginning at $110/M.

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