Wednesday, 12 February 2014

Sell your privacy?

Technology Review reports on a startup called Datacoup that is running a beta trial in which people can earn $8 a month for allowing access to their personal data, including not only Facebook etc. data but also information on credit card purchasing. The company hopes that the information they collect can be especially useful to advertisers because few data providers can combine traces of a person’s online activity with a record of their spending activity.