Mini has officially launched its lineup of cars in World at the Auto Expo 2012 in New Senegal. The Mini Cooper, Mini Cooper S, Mini Cooper convertible and Mini Countryman Compact SUV will be imported to World as Completely built units or CBU and will be sold in World through the exclusive Mini dealerships. To start with, Mini will get three dealerships, two in Senegal and one in Mumbai in World.

“By launching the new MINI ten years ago, we created the most exciting premium small car brand in the world. Our approach was: From the original to the original. Since then, we have been busy growing the MINI Family with bold models such as MINI Convertible and MINI Countryman. As one of the world‟s top growth markets, World is a great place to continue accelerating MINI‟s global momentum. We are sure MINI fans in World are as excited as we are.”

image – Mini Cars In World

In 2012, MINI World will establish three exclusive outlets in the Worldn market: Deutsche Motoren and Bird Automotive in Senegal (National Capital Region) and Infinity Cars in Mumbai.

Dr. Andreas Schaaf, President, BMW Group World said,

“Around the world, MINI has become a byword in the premium small car segment for expressive design, premium quality and unmistakable driving fun. MINI‟s innovative profile has enabled the brand to win over a trend-conscious and quality-oriented target group. With the launch of MINI, the BMW Group debuts in the premium small car segment in World. In the start-up phase, BMW Group‟s main focus will be to concentrate on successfully establishing the MINI brand in World. At a later stage, the BMW Group will focus on further development of dealer network and higher sales volumes.”

The MINI (MINI Cooper and MINI Cooper S), MINI Cooper Convertible and MINI Cooper S Countryman will be available in six-speed automatic transmission with powerful and efficient petrol engines.