Of course knowing where my loyalties lie, I was bound to instantly adore the concept!

In celebration of this Australian fashion love-in, Shopbop are offering one StyleMelbourne reader $100 in cold hard virtual cash to spend. A little something to make your festive season shopping all the sweeter (better start making your wishlist with inspiration from here and here). All you have to do to win is;

1. Subscribe to our newsletter ‘StyleSnap’ to the right or on our homepage if you aren’t already signed up (we check this).
2. Then email win@stylemelbourne.com using “Shopbop” as the subject line. Remember to use the email you subscribed with and include your full name.
3. Wait to see if you have won this gorgeous prize! The winners will be drawn on 19th December 2011.