October 25, 2005

Cannondale webmaster quoted in eWeek article

She was featured in an eWeek.com article which also mentioned McDonald's upcoming move into employee blogging. Here is her quote:

"Like in the IT world, 'geek' is a good term in cycling. A lot of
people take pride in their 'geekdom,' and this fact plays right into
blogs," said Maurice. "Blogging allows us to communicate to our
community in an authentic, real, passionate way. We can do that
whenever and however we choose to do it."

Good to see Cannondale sending someone to this conference. They've always positioned themselves as the most innovative bicycle company so I guess it makes sense that they're the most innovative marketers in the industry too.