Flagship Apple store in Palo Alto runs out of new iPhone 7

Apple started warning customers that inventory of the iPhone 7 and 7 Plus were low for first day of sales.

KGO

By Tiffany Wilson

Friday, September 16, 2016

SAN FRANCISCO (KGO) --

It's a day Apple fans have been waiting for: the iPhone 7 and iPhone 7 Plus are going on sale.

At 8 a.m., Tim Cook welcomed the first of many eager customers into the Palo Alto flagship Apple store.

Some paused for a quick selfie as apple employees cheered, making a cell phone purchase feel like a rockstar experience.

"I finally got it, and I feel proud!" Said Sergio Zuniga, who is one of the lucky few to score a black iPhone7 Plus.

"I spent a lot of time to get the reservation, so it feels good," he said. For him, the upgrade is all about the dual camera. "I have three kids, I love to take photos of them so that's what I want."

Apple started warning customers that inventory of the iPhone 7 Plus was low Thursday and might not be available in stores on Friday. Online and pre-orders wiped out Apple's inventory of the 7 in black and 7 Plus, in all colors. So walk in customers might be out of luck and a new shipment of the iPhone 7 Plus in jet black isn't expected until November.