In today’s internet-driven world, it’s pretty hard to come across a business that’s doing fairly well without a website. In fact, putting businesses on the internet has proven extremely fruitful for a lot of entrepreneurs. But, there are a lot of things that business owners have to consider before joining the online community. For starters, getting the right domain name is usually a crucial step towards forming an authoritative online presence.

Unfortunately, naming a website is not as easy as naming a child or a pet. This step requires a lot of thinking and consideration in order to choose a domain name that’s more likely to be beneficial than destructive to your business. Below are a few domain tips that you can use to come up with a short, catchy, user-friendly and memorable website name.

What Should a Business Consider When Choosing a Domain Name?

1. Research!

Before you decide to register a domain name, you need to research a lot about it. Make sure it does not contravene any internet laws. Coming up with a unique website name is not easy, but it’s absolutely necessary! This helps you to avoid causing confusion or attracting painful trademark/patent litigation. Your goal should be to stand out from the crowd. It also makes it easier for your customers to find you. Remember that you are investing a lot of time and money into this, therefore, taking precaution in the process may end up saving you a lot.

2. Does Your Domain Name Market Your Business?

It is a common tradition to name a website after the company itself, but most business owners fail to consider the fact that the name may not necessarily do much to inform their visitors about their product and services. Therefore, you should always come up with a domain name that says a lot about your business and what it does – this often boosts your SEO too. It could be in the form of catchy keywords that would make it easier for your target group to find you.

3. What Reactions Does the Domain Name Elicit?

This is yet another thing you need to consider before you choose a domain name. Is the name acceptable? Do web users find it insulting? For example, if you have a business called Rich’s Wine Shop and you choose to use it as your domain name, you’d end up with something like “richswineshop.com.” Looking at the domain name some users are bound to mistake the business name as “Rich Swine Shop” – something that may end up costing you potential leads. Also, the domain name may mean something else when translated into different languages. That’s why you need to do a lot of research about it.

4. Social Media Handles

Social media plays an imperative role in marketing a business online. That’s why is wise to make sure that you can create social media handles that match your website’s domain name.

5. Make It Easy, Catchy and Memorable

The best way to ensure that web users locate your business online is to choose a domain name that is easily memorable. This also makes it easy for your loyal clients to refer their friends, colleagues, and family to you. Having a complex domain name may bring in unnecessary confusion.

These are just a few of the many domain tips that you need to consider when planning to establish an online presence. Remember to tie the domain name to your brand. It should be able to highlight your business in the best way possible.