Similarly, 10% BYOD discounts are gone, as the base plans now are essentially BYOD prices.

But there are some positives to these changes, as a new promo plan consisting of $45/month for 1GB of data and unlimited Canada-wide minutes is available until May 3. For those in Saskatchewan, Manitoba and Quebec, your 5GB plans saw a minor decrease in price.

Koodo also launched a new “Choose Happy” tagline and it clearly is shown in a new ad released today by the company, which you can check out below (watch closely for the El Tabador cameo):