Back to Nature

Back to Nature (Finnish title “Metsien kätkemä”) with Flatlight Films and YLE Finland

Reetta created the series concept and pitch bibles and brought in Flatlight as a production company. Summer of 2016 on launch became the top weekly show in Finland (behind only news and sports). The local format outperformed international nature documenteries Discovery, BBC and NatGeo documentaries on VOD.

iOS and Android app with maps and location information became more popular in Finland than Trip Advisor and AirBnB (!)

Back to Nature

Back to Nature – a format from Finland with the power to out-perform top nature content from around the world.
Season 1 (9 x 30-mins) launched Summer 2016 on Finland’s largest national FTA channel Yle TV1 with touching audience feedback and exceptional ratings.
Looking for territory partners from the Nordics, Estonia and Russia for season 2, and format partners from other territories. Back to Nature >.