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• Do they have recommended treatment protocols?
• Is there someone a business owner can speak with if they
have a problem?
• Do they provide ongoing education and workshops? Cutera has
international speakers on a regular basis to share with local
customers, for instance the annual Cutera University conference.
CUTERA.COM.AU
GET GOING - GRADUALLY
Introducing or upscaling technology needs to be undertaken
carefully and strategically.
"Choose technology suited to existing clients. it's always easier to
sell to them than attract new ones," says Dan O'Donnell, marketing
manager of High Tech Laser.
"And note that 70 percent of a clinic's business is usually facial
treatments. The main concerns for most client bases are wrinkles,
acne and hyperpigmentation.
"Invest in treatment technology that clients cannot emulate
at home. While a therapist knows that the treatment they're
performing is superior to something a client can achieve at home
with a suite of products, it is important a client can feel and
see the difference.
"With a treatment like our Hydrafacial, it is clear that they can't
copy it at home and it only takes half an hour to get the same results
as a two -hour facial. Clients then recognise the need to come into
a salon when they see significant results in a short amount of time.
And a treatment such as Hydrafacial tends to lead to them booking
other procedures."
Becoming an aesthetics clinic requires longterm focus and
the staff needs to become comfortable with selling higher-value
treatments. It is important to avoid chasing short-term sales at
the expense of building the clinic's brand and reputation, such as
selling cheap treatments using inferior equipment.
HYDRAFACIAL.COM.AU, HIGHTECHLASER.COM.AU
DEVICE OPTIONS
Phototherapy (using LED or light emitting diode machines) is a
painless, even relaxing skincare treatment that plumps up ageing
skin by boosting collagen production and treats mild to moderate
acne. Every client can benefit from it. LEDs dont generate heat and
so don't have the capacity to burn skin or cause redness.
They are often referred to as an extra member of staff who
doesn't need to be paid! When offered as an add-on to another
treatment to expedite healing and reduce redness and swelling
following, for instance, laser treatments or peels, clients will often
get so hooked on the "after glow" that they will come back as
often as once a week for an LED "fix" in its own right, boosting
profits for you.
With an appropriate combination of wavelengths, phototherapy
offers a wide range of options. It can cover all traditional spa
treatments from healing, soothing and rejuvenation to more specific
skin conditions such as enlarged pores, acne, collagen stimulation,
psoriasis, dermatitis and it can even encourage hair regrowth.
Phototherapy (as with microdermabrasion) devices are
inexpensive to run and can last for many years.
Look at:
• Lutronic Healite II;
ADVANCEDCOSMECEUTICALS.COM.AU/BRANDS/LUTRONIC
• Medical Formulations Young Again;
MEDICALFORMULATIONS.COM.AU
• Omnilux; OMNILUX.COM.AU
• Dermalux; DERMALUX.COM.AU
ADVANCED FACIAL SYSTEMS
Devices that deliver high-performance facials for lifting and intense
hydration using energies like manual stimulation or galvanic
currents, or that infuse oxygen or active topical ingredients to
target a variety of conditions are an enormous asset to any spa,
salon or clinic and pay for themselves many times over.
Look at:
• LPG Mobilift (from the creators of Endermologie cellulite
reduction and body contouring technology) provides effective
and natural anti-ageing face and neck Endermolift treatments
using manual stimulation delivered by the Ergolift treatment
head. Pleasant and comfortable, clients can have 10-minute
"targeted" treatments concentrating on specific areas of concern
or up to 30 minutes for an anti-ageing facial and neck treatment.
FRANCEMEDICAL.COM.AU
• Intraceuticals Oxygen Infusion. Madonna carries her own
Intraceuticals device (created here in Australia) wherever she
travels and won't go onstage without a rejuvenating oxygen boost
to her face. INTRACEUTICALS.COM.AU
MULTI-TASKERS
Get greater ROI by investing in versatile equipment, Dan
O'Donnell advises. "The latest technology performs multiple
functions, meaning multiple treatments are performed from the
same device," he says. "This means the spa, salon or clinic can can
expand their offering for less, and one machine takes up less space
than four.
"Our Inmode platform is popular in the US and performs
multiple functions such as fractional resurfacing, IPL, fat reduction
and laser removal. "With platforms like this, quality in results are
not compromised with the ability to perform multiple functions, as
the power supply is the same - it's the add-ons that change.
"The InmodeMD single base unit can deliver at least six
different treatment modalities, each internationally recognised
treatment brands in their own right: Fractora, BodyFX, Lumecca,
Forma, Forma Plus and Diolaze. The treatments can be performed
profitably by different levels of staff and the results will complement
or enhance other advanced treatments.
HIGHTECHLASER.COM.AU
Also look at:
• Cutera xeo offers laser and light technologies with up to seven
multi-functional handpieces, allowing it to perform more than 20
aesthetic procedures catering to the widest range of skin types,
age groups and body areas. It offers truPulse Nd:YAG laser for
hair removal and treatment of vascular lesions; the popular no -
downtime Laser Genesis IPL for skin revitalisation; Limelight
laser will treat epidermal pigment but also vascular conditions
like diffuse redness, rosacea and polkiloderma; the Er:YSGG laser
Pearl and Pearl Fractional ablative skin resurfacing provides the
perfect combination of heat with ablation, delivered fractionally
or full field for superficial skin imperfections. "On a fully loaded
Cutera xeo, two Limelight and two Laser Genesis facials a week
pay for the device," says Kate McGrath, marketing consultant to
spaandclinic.com.au | 121