"Every single commercialisation will be carried through TV operators, because we have experience with production and programming, not with distribution," stated Hecksher. "But we want to offer different options to consumers."

The executive didn't point to a concrete launch date, but says it will be sooner rather than later. "It's a natural evolution," she added, as 30% of Telecine's audience already comes through its VOD products, Telecine Play and Telecine Zone, which are currently available for pay-TV subscribers. The Globo-owned network intends to launch both products as stand-alone services, although it hasn't stated exactly how.

"We are already negotiating business models with our partners and operators, but we are not sure how it's exactly going to be," said the executive, who stressed that Telecine intends to work hand in hand with Brazilian operators.

The OTT and VOD market continues moving forward in Latin America, both through local operators and US players such as HBO, which has just announced it will launch its GO platform as an independent service in Colombia before the end of the year.