Rideshare app expands to more North Texas submarkets

A ridesharing app, with potential to disrupt Uber and Lyft, has expanded to serve more North Texas submarkets.

Alto, the Dallas-based ride-hailing service, is stretching its coverage to Collin County, the company announced Tuesday.

After launching in early 2019 in Dallas, Alto now offers services in Coppell, Valley Ranch, Irving, Frisco, Plano, Farmers Branch and Addison.

Alto boasts more than 4,000 members and more than 10,000 rides already registered this year.

Riders can request for an Alto ride through their phone app, available for download in the App Store and Google Play.

But unlike other ridesharing services, Alto drivers are company employees, who drive company-owned Buick SUVs with Alto license plate.

The drivers undergo comprehensive background checks, extensive training, and all rides are monitored with real-time video in every car. This ensures a safe, consistent and high-quality ride, the company said.

Also, Alto operates as a monthly subscription service. So the members pay a fixed, standardized price every month for the rides they take. Prices will not fluctuate during busier or surge periods.

However, individual ride booking is also available for a fee.

Alto was launched as an alternative to modern rideshare apps and traditional taxi services, focused on providing quality service to the riders.

The rides come equipped with power cords for all types of phone. Riders have easier access to air and temperature control, as well as the playlist and volume.

“Alto means ‘higher’ or ‘elevated’ and that’s exactly what we want this experience to be for our members,” CEO of Alto Will Coleman said in a statement. “Alto is an elevated, on-demand ride service that’s unlike anything you’ve experienced before. Between the safety standards we enforce with our drivers and vehicles, the amenities we offer in each of our cars, and the service you can expect during each of your Alto rides, your on-demand ride experience will never be the same again.”