Master in Retail Space: Retail Design

Wichtige informationen

This master’s degree is designed for professionals who wish to acquire the essential knowledge to work on and design retail spaces. However, within retail there are many disciplines we will teach you to in which you can develop with the utmost professionalism. From small-scale to large-scale design, from boutiques to large multinational brands, we will explain what differences apply in each case.

All subjects will be dealt with in theory and practice. Importance is given to the analysis and study of trends and innovation in the market and society to get a close-up view of the elements in designing a retail space (space, communication, flow, exhibition, virtual aspects, sensory perceptions, etc.). Art and analysis are the basis of any project and the concept and projection of space. We make every effort so students come away with the highest standards and ability to work with the most demanding companies in the market.

Wichtige informationen

Welche Ziele verfolgt der Kurs?

Analyse the role the retail sector plays in commercial strategy at all levels.
Explore retail types, their various functions, how to deal with demand for them, the role they play in economic and social activity, and the future challenges this sector faces.
Demonstrate and analyse the design process for the development of a retail space.
Identify and apply social and market studies, and learn how to interpret and work with this information to obtain an ideal design.
Create a complete project for the design of a major retail space with all the aspects that need to be taken into account to bring it to a good conclusion.

Voraussetzungen: Aimed at:
Graduate in Design.
Graduate in Fine Arts.
Graduate in Communication.
Professional with proven experience in this field.

Veranstaltungsort(e)

Wo und wann

Beginn

Lage

FebruarSeptember

BarcelonaBarcelona, Spanien
Plan ansehen

Was lernen Sie in diesem Kurs?

E-commerce

Marketing

Visual Communication

Retail Design

Communication Tools

Concept Design

Market strategies

Strategic Branding

Retail space

Showcase implementation

Themenkreis

Postgraduate Diploma in Retail Design. Design and Space: Shopping

MODULE 1. GROUP CASE STUDY. STRATEGIC BRANDINGCourse introduction and presentation. A journey through the branding world in large spaces.

Case studies.

Practical group work: development of a branded product.

o Practical group work: background and steps for developing a product.

o Practical group work.

o Group discussion: relevant aspects discovered by the student while carrying out the hands-on project.