UBER SHOPPING EXPERIENCE WITH TOPSHOP

Fashion retailer Topshop/Topman Australia has teamed up with hire car and ride sharing app, Uber in a global first partnership that offers free rides to the Sydney flagship store.

By downloading the Uber app and entering the code, “TOPSHOPMINI”, consumers receive a free ride to the Gowings street store, not only does a VIP styling session await but also a $50 gift card to spend. A similar promotion was run earlier in the month in Melbourne. The Uber app and service is available in Auckland and has been used for a variety of launches and promotions to engage consumers.