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Mission Foods’ Supersoft Original Wraps - Stronger & Softer

Mission Foods’ Supersoft Original Wraps - Stronger & Softer

If you haven’t read my previous write-ups on Missions Food Wraps, you must check it out, linked here, here and here. I was at an event organised by the good folks from Mission Foods recently, where we were introduced to the upgraded Original Wrap, aptly named the Supersoft Original Wraps.

Mission Foods’ Supersoft Original Wraps - Stronger & Softer

It was a pretty cool launch, considering it was in conjunction with International Women’s day, where three iconic women of various industries where there to grace the event as well! Who are they? The iconic Malaysian songstress Ning Baizura, inspiring fitness personality Linora Low, and successful entrepreneur behind the Frankitas brand, Francisca Turner were there that afternoon.

The launch happened in conjunction with International Women’s day

All-New Supersoft Original Wraps by Mission Foods

A bit of background info on the latest and All-New Supersoft Original Wraps by Mission Foods. The upgraded wraps are now even softer and more pliable, with a melt in your mouth texture and even more flexible to hold all your favourite ingredients.

Mark Tan, Retail Sales Manager of Mission Foods Malaysia, Ning Baizura, Francisca Turner and Linora Low, the three faces of the #softandstrong campaign; and Randall Tan, Brand Manager of Mission Foods South Asia, showcasing the new Mission Supersoft Original Wraps at the launch event held recently.

How many types are there?

Made by one of the largest tortilla, flatbread and corn flour producers in the world, the all-new Supersoft Original Wraps enhances Mission’s repertoire of best-selling wraps – 6-Grain, Wholegrain, Onion & Chives, Garlic and Potato, all of which will be upgraded to the Supersoft formula.

Mission Foods’ Supersoft Original Wraps - Stronger & Softer

#SoftAndStrong Campaign

To demonstrate the new product’s soft yet strong traits, Mission Foods Malaysia launched a campaign celebrating women called #softandstrong. Powered by industry luminaries, the #softandstrong campaign will run until the end of April and celebrates the feminine qualities in women while reveling in their inner strength. I fully support this, obviously.

#SoftAndStrong Campaign

Mr Randall Tan, the Brand Manager for Mission Food South Asia was at the launch event as well, giving his opening speech on the new Supersoft Original Wraps.

Mr Randall Tan, the Brand Manager for Mission Food South Asia

“Mission Foods is all about constant improvement and innovation making sure we continue to excite taste palates and bring inspiring ideas to our consumers. The new Supersoft Original Wraps gives us the opportunity to connect with our female consumers on a deeper level and celebrate them for being soft and strong, traits that we love in our new product,” said Randall Tan

Let the Cooking Demo begin!

At the launch event, we got to witness all three women, Ning Baizura, Linora Low and Francisca Turner have a go at showing us their recipes. They created four recipes each, which are featured in Mission Foods recipe booklet, given away complimentary to consumers in Malaysia and Singapore with the purchase of Mission Foods products.

Ning Baizura in action

Ning Baizura, widely known as one of Malaysia’s Top 3 Divas

An icon in the local music scene, Ning Baizura demonstrated her favourite decadent dessert recipe Passionfruit Crispy Layered Crepe at the launch. Both a doting wife and mother to a 5-year old, she shared the importance of young girls and women recognising the strength within them while remaining true to their feminine side.

One for the cameras

Passionfruit Crispy Layered Crepe

Linora Low Showcased the Chicken Kebab Wrap

At the launch, Linora Low, a radio host, MC and a well-known advocate of mindful eating and healthy living demonstrated her recipe for Chicken Kebab Wrap. In fact, she shared that she also enjoys baking strips of the wraps to add extra crunch and taste to her favourite salad recipes.

Linora Low with her Chicken Kebab Wrap

Chicken Kebab Wrap

Francisca Turner, founder of Frankitas

It was an interesting recipe, which was shared by Francisca Turner, founder of Frankitas, a socially-conscious fashion brand that has gone international. A mother of three young children, she shared her family’s favourite recipe, Bogor-style Egg Murtabak that uses the softness and strength of the wraps to hold the ingredients in while it is deep-fried to perfection. Good stuff!

Francisca Turner, in the midst of making her Bogor-style Egg Murtabak

A pose for the cameras

Bogor-style Egg Murtabak

Mission Supersoft Original Wraps are sold alongside the other flavours in the bread aisle of most leading supermarkets in packs of 8. For more information about Mission Wraps and other Mission Foods products, do remember to check out their website at www.missionfoods.com.my