'Net Features : multichannel commercehttp://www.websitemagazine.com/content/blogs/posts/archive/tags/multichannel+commerce/default.aspxTags: multichannel commerceenCommunityServer 2008 SP2 (Build: 31104.93)Showrooming? Ya, That Happenshttp://www.websitemagazine.com/content/blogs/posts/archive/2013/11/07/showrooming-ya-that-happens.aspxThu, 07 Nov 2013 14:00:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:28600Amberly Dressler0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=28600http://www.websitemagazine.com/content/blogs/posts/archive/2013/11/07/showrooming-ya-that-happens.aspx#comments<hr />
<p>Unlike at the movies, consumers aren&rsquo;t asked to turn off their cellphones before entering a retail store. Instead, they use their phones to enhance their shopping experiences. Retailers can&rsquo;t ignore that 70 percent of U.S. shoppers have their mobile phone on their person in-store, according to new data from mobile and multi-channel platform company Usablenet.&nbsp;</p>
<p>Shoppers are using their smartphones to connect with their social network in-store by taking and sharing photos of products, texting or calling their friends about items they plan to purchase, and scanning product barcodes. Usablenet data further indicates that showrooming is taking place. In fact, among smartphone shoppers who used the store&rsquo;s site or <img height="404" width="425" src="http://www.websitemagazine.com/images/blog/in.store.smartphone.png" style="float:right;border:1px solid black;margin:5px;" alt="" />app while in the store, three of five compared the in-store price to the online price, while half were searching for an online coupon or customer reviews.</p>
<p>With this information in mind, Usablenet stresses the importance of making multichannel part of the in-store shopping experience. Integrating social tools, in-store QR codes, analytics that personalize special offers to send to mobile phones after opting in in-store -- these are all tools to leverage in-store shopping and connect the shopping experience cross-channel.</p>
<p>Read Usablenet&rsquo;s &ldquo;<a target="_blank" href="http://pages.usablenet.com/MobileInStore.html">Best Practices for Implementing Mobile In Stores</a>&rdquo;. In the meantime, check out some of the key takeaways. &nbsp;</p>
<p><i><span style="text-decoration:underline;">Multichannel must be made part of the in-store shopping experience</span></i></p>
<p style="padding-left:30px;">While 77 percent of U.K. customers have used in-store kiosks for browsing and ordering, only 59 percent of U.S. customers have prior experience with them. Sales assistants should be trained to identify when shoppers are having trouble with the technology and need to know how to work the technology to help assist and make the purchasing process as seamless as possible.</p>
<p style="padding-left:30px;">Forty-eight percent of U.S. and 46 percent of U.K. shoppers would be receptive to receiving messages and promotions to their phone based on their browsing experience in the store, assuming they can opt-in.</p>
<p><i><span style="text-decoration:underline;"><img height="343" width="350" src="http://www.websitemagazine.com/images/blog/in.store_usablenet.png" style="float:left;border:1px solid black;margin:5px;" alt="" />Quality of user experience on in-store mobile devices can be the difference between gaining a sale or losing a customer</span></i></p>
<p style="padding-left:30px;">Offering shoppers the information they need via mobile device, kiosk or in-store tablets can ultimately provide the additional info a customer needs to translate browsing to buying.</p>
<p style="padding-left:30px;">Customers need to be visually and physically directed to in-store kiosks, even walked through the process by a salesperson, to make the experience as digestible and seamless as possible.</p>
<p style="padding-left:30px;">Seventy-seven percent of U.S. and eighty-one percent of U.K. shoppers prefer to browse on smartphone but make purchases on a larger device, such as tablet or computer.</p>
<p style="padding-left:30px;">Sixty-seven percent of U.K. shoppers and seventy-eight percent of U.S. shoppers do not bring their own tablets in-store, but prefer making purchases on them. Retailers should offer this technology to leverage in-store purchases via tablet.</p>
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<div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=28600" width="1" height="1">usablenetmultichannel commercewm-mobileshowroomingCreating Connections for Multi-channel Retailershttp://www.websitemagazine.com/content/blogs/posts/archive/2012/06/20/connecting-commerce-to-extend-the-customer-experience.aspxThu, 21 Jun 2012 04:50:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:19963Michael Garrity0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=19963http://www.websitemagazine.com/content/blogs/posts/archive/2012/06/20/connecting-commerce-to-extend-the-customer-experience.aspx#comments<hr />
<p><img src="http://www.websitemagazine.com/images/blog/orderdynamics.jpg" style="float:left;margin:10px;" height="75" width="75" alt="" /><strong>On-demand
e-commerce platform provider <a target="_blank" href="http://www.orderdynamics.com/">OrderDynamics</a> wants to create connections for
multi-channel retailers to help them extend the consumer experience, from
retail stores to e-commerce channels, with Connected Commerce. </strong></p>
<p class="MsoNormal">Connected Commerce was spurred on by the rapid adoption of
mobile mediums, such as tablets and smartphones, which have greatly increased
the number of potential touch points for retailers to reach out to consumers. OrderDynamics wants to ensure that the integrations of physical and virtual
environments will improve the entire retail experience by focusing on various aspects of running an online retail business, including the following:</p>
<p class="MsoNormal"><strong>Customer information:</strong>
Connected Commerce can increase a retailer&rsquo;s number of repeat customers by
sharing multi-channel data across in-store applications, online properties and
direct marketing programs.</p>
<p class="MsoNormal"><strong>Merchandising:</strong> The
solution can now integrate promotions and multi-channel content, and drive
order values using rich media, various in-store features, promotions and
loyalty programs.</p>
<p class="MsoNormal"><strong>Marketing:</strong>
Through the unification of brand touch points and the alignment of
channel-centric interactions, retailers can cultivate more meaningful and
mutually beneficial relationships with customers.</p>
<p class="MsoNormal"><strong>Order management:</strong>
In an effort to provide consumers with greater transparency (and increase
customer satisfaction), OrderDynamics is now offering optimized, automated
customer service tools.</p>
<p class="MsoNormal"><strong>Warehouse:</strong>
Retailers will be able to ship packages faster, and for less money, by
leveraging OrderDynamics&rsquo; distributed inventory and advanced fulfillment methods.</p>
<p class="MsoNormal">&nbsp;</p>
<div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=19963" width="1" height="1">E-Commercee-commerce solutionsOrderDynamicsmultichannel commerceweek252012hybris Launches New Online Marketplacehttp://www.websitemagazine.com/content/blogs/posts/archive/2012/06/11/hybris-launches-new-online-marketplace.aspxMon, 11 Jun 2012 16:30:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:19923Linc Wonham0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=19923http://www.websitemagazine.com/content/blogs/posts/archive/2012/06/11/hybris-launches-new-online-marketplace.aspx#comments<hr />
<p><img src="http://www.websitemagazine.com/images/blog/hybris-mini.gif" style="float:left;margin:10px;" height="73" width="73" alt="" /><b>Multichannel commerce software provider <a target="_blank" href="http://hybris.com/">hybris</a> has launched a new online marketplace designed to give merchants instant access to certified partner applications, value-add services and complementary business solutions, all optimized to work with the hybris commerce platform.</b></p>
<p>The launch of hybris Extend, the new portal-style application repository, means that customers can fine-tune and optimize their hybris solutions to increase revenue, enhance the customer experience or instigate innovative multichannel commerce and communication initiatives. Currently, hybris Extend covers applications in areas such as analytics, channels, community and social, content, fulfillment, infrastructure, marketing and communications, payments and tax, personalization, and search and navigation.</p>
<p>Using the hybris Extend app-style distribution portal, customers can also configure add-on solutions that best suit their needs or vertical industry, and instantly discover all the additional features and functions hybris&rsquo; partners can bring to their businesses.</p>
<p>&ldquo;hybris Extend is an important development for our customers, partners and ourselves,&rdquo; says hybris CEO Ariel L&uuml;di. &ldquo;It offers customers direct access to pre-integrated solutions, enabling them to view and select from an array of additional applications best suited to their needs. Partners maximize the benefits of their relationship with hybris with added value beyond our partner program.&rdquo;</p>
<p>Merchants and system integrators can search a list of recommended partners to view details of integrations and applications or common integration experience. This helps reduce project costs, cut implementation times and enhance the hybris commerce solution. In the coming months, the applications catalog will grow as hybris continues to expand its partnerships.</p>
<p>Recent additions to the hybris ecosystem include Bazaarvoice, dynaTrace and Jirafe. hybris Extend can be accessed online <a target="_blank" href="http://www.hybris.com/products/hybris-extend"><b>here</b></a>.</p>
<div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=19923" width="1" height="1">ecommercemultichannel commercehybrishybris extendExpand Your Digital Reach to Multichannel Shoppershttp://www.websitemagazine.com/content/blogs/posts/archive/2012/05/22/expand-your-digital-reach-to-multichannel-shoppers.aspxTue, 22 May 2012 17:00:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:19791Linc Wonham0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=19791http://www.websitemagazine.com/content/blogs/posts/archive/2012/05/22/expand-your-digital-reach-to-multichannel-shoppers.aspx#comments<hr />
<p><img src="http://www.websitemagazine.com/images/blog/demandware-mini.gif" style="float:left;margin:10px;" height="75" width="75" alt="" /><b>According to research conducted by Forrester Consulting, 68 percent of U.S. multichannel shoppers are more likely to purchase from brands whose products are readily available through a variety of physical and virtual touchpoints.</b></p>
<p>To help retailers achieve this goal, e-commerce solutions provider Demandware has expanded its <a target="_blank" href="http://www.demandware.com/Multichannel-Commerce/multichannel_commerce_solution,default,pg.html"><b>Multichannel Commerce</b></a> offering with a prescriptive framework that extends their digital commerce efforts to smartphones, tablets, in-store kiosks and other Web-enabled devices. The Multichannel Commerce solution combines Demandware&rsquo;s cloud-based digital commerce platform, multichannel accelerators, pre-built integrations from Demandware LINK technology partners, education, implementation services and solution support to provide a cohesive framework for extending digital commerce capabilities to wherever and whenever multichannel consumers interact with a brand.</p>
<p>The expanded solution includes a set of accelerators &ndash; technology and strategy tools &ndash; that help deliver a consistent consumer experience across traditional Web, mobile, social, call center and in-store silos. Key accelerators are Open Commerce APIs to syndicate and synchronize commerce capabilities and content across channels; a mobile reference application with store locator functionality, and multichannel impact assessment tool and reference architecture for prioritizing, depicting and enabling key multichannel capabilities.</p>
<p><a target="_blank" href="http://www.demandware.com"><b>Demandware</b></a>&rsquo;s Multichannel Commerce solution is part of a suite of solutions that also includes Global Commerce, End-to-End Commerce, Emerging Commerce, Mobile Commerce and Web Commerce.</p>
<div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=19791" width="1" height="1">ecommercedemandwaremultichannel commerce