The FIFA World Cup trophy landed in Dubai on Wednesday as part of the global FIFA World Cup Trophy Tour by Coca-Cola. The arrival of the trophy was celebrated with an official launch ceremony at DXB International Airport in the presence of Saeed Mohammed Hareb, Secretary General of Dubai Sports Council, Lucas Rachow, FIFA Marketing Partnership Manager, Victoria Lopyreva, official ambassador of the FIFA World Cup 2018 and Murat Ozgel, General Manager of The Coca-Cola Company Middle East.

Having kicked-off in London the trophy tour will continue its global journey following its departure from Dubai to hit other iconic cities, before settling back in host-nation, Russia.

The trophy found an amazing home at the Dubai Frame upon its arrival, where it was placed in its centre for a spectacular shot showcasing the beauty of the frame, and capturing the Burj Khalifa in the background. The moment brought together one of Dubai’s most recent and breath-taking landmarks and one of the most prestigious and iconic trophies in the world of sport. Consolidating the fact that tolerance is a value that is integral in both the FIFA World Cup Trophy and Dubai, the trophy then made an appearance at the recently inaugurated Tolerance Bridge.

The FIFA World Cup trophy landed in Dubai on Wednesday as part of the global FIFA World Cup Trophy Tour by Coca-Cola. The arrival of the trophy was celebrated with an official launch ceremony at DXB International Airport in the presence of Saeed Mohammed Hareb, Secretary General of Dubai Sports Council, Lucas Rachow, FIFA Marketing Partnership Manager, Victoria Lopyreva, official ambassador of the FIFA World Cup 2018 and Murat Ozgel, General Manager of The Coca-Cola Company Middle East.

Having kicked-off in London the trophy tour will continue its global journey following its departure from Dubai to hit other iconic cities, before settling back in host-nation, Russia.

The trophy found an amazing home at the Dubai Frame upon its arrival, where it was placed in its centre for a spectacular shot showcasing the beauty of the frame, and capturing the Burj Khalifa in the background. The moment brought together one of Dubai’s most recent and breath-taking landmarks and one of the most prestigious and iconic trophies in the world of sport. Consolidating the fact that tolerance is a value that is integral in both the FIFA World Cup Trophy and Dubai, the trophy then made an appearance at the recently inaugurated Tolerance Bridge.