1. Do your market research and marketing planning, define your branding philosophy and develop colour scheme and logos that tune into your target markets. Affinity with your market will make or break the success of your venture. Write up notes as if you were developing a business plan. I prefer to use PowerPoint with at least one page per key plan item. Bullet point your notes for quick writing and review.

2. Find websites with the look and feel you are after. Screenshot them. Keep a record of their url. Note what you like about them

3. Find features and functionality in specific sites and recording information using the same method above