Search Engine Optimization (SEO)

In this market, it’s not enough to just have a wiz-bang website. You also need a website that’s optimized to work for you. By increasing your search engine optimization and your social media presence, we can help you reach the customers you are trying to reach and rank higher in search results.

We offer the following packages:

Package 1 – Basic SEO

Content Specification Sheet

Assessment of current site SEO and Google Analytics, and master list of up to 20 key search words

Analysis and recommendations for opportunities for optimization, including inbound links to the new site from external partners, the press and others

Publishing improvements, including submitting an XML map of the website and the company’s profile on Google; submitting the website for local listings on Yahoo!, Bing and Google; and submitting the site to local and mobile sites for map optimization

Execute initial test crawl of the live site mimicking Google-bot to confirm crawler access, server responses and meta-data settings

Package 2 – Premium SEO

SEO Structure, Digital Strategy & SEM – All of Package #1 plus:
Create a custom digital strategy blueprint for leveraging the website as a content marketing and lead capture platform through paid and organic search and social media. Includes identification of industry influencers, relevant social channels, link acquisition targets and more.

Install and configure recommended WordPress plug-in to optimize search and social media, and to improve page load speed

2. A corporate LinkedIn Strategy, including a company profile strategy with templates and results for team members; and development of a company profile page, including optimization for search, a content publishing strategy and recommendations for cadence and creative units

3. Optimization on Page:Meta/Title tag generation, link building and social bookmarking

Social Media

Let us develop a tactical Social Media Plan for you. This plan will include a Social Media Strategy, a Content Calendar with recommendations for cadence and preferred platforms, and a Content Specification Sheet to increase credibility with specified niche markets and general online saturation. It will include recommendations as to where to incorporate social media touch points within your existing communication strategy and be based on a yearly timeline. Your new Social Media plan will include suggestions to effectively use social platforms, such as Youtube, LinkedIn, Twitter, Facebook, Instagram, Snapchat etc., while top-lining content ideas. We can create branded content solutions that are memorable, creative and easily versioned for quick deployment. The overall strategy will cost-effectively help you reach your desired target audiences and tie in with your existing marketing communication stream.

Package 1 – Social Media New Product/Service Launch Bundle

Once you’ve launched your new brand and your new website is up and running, it’s time to get the word out. Spring13 offers a mini social media launch campaign to get you going.

Our social media product or brand launch bundle includes:
Creating, assisting and tracking the deployment of a multi-channel mini social media campaign to announce and engage people in a new brand and/or website launch.

Ideation:

Two concept directions

Copywriting:

One blog post, including a tweet to announce it

One LinkedIn post

Two emails

Twitter campaign, including 5–10 tweets

Facebook post, including an optional listicle

Prices are based on implementation assistance and vary based on your needs.