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Natrol Enters Into Exclusive U.S. Packaging, Distribution, And Sales Arrangement For BioSil(TM)

Natrol, Inc. | May 02, 2008

CHATSWORTH, Calif., May 01, 2008 (BUSINESS WIRE) -- As a trusted provider with a 25-plus year history of offering high-quality nutraceuticals, including clinically tested and science-based products, Natrol, Inc. today announced its exclusive U.S. packaging, distribution, and sales arrangement for BioSil(TM). BioSil is a clinically tested, orally active collagen generator proven to improve the condition of skin, hair, nails, and bones.

Natrol's BioSil brand includes the same BioSil products formally distributed by a U.S. supplier (Jarrow Formulas), and contains the original, clinically tested ch-OSA(R) ingredient that has been trusted and used by U.S. consumers for the past decade. With the market strength and popularity of BioSil, manufactured by Bio Minerals n.v., Belgium, Natrol's BioSil brand is positioned to be one of the top-selling collagen generator supplements in the U.S.(b) According to Craig Cameron, Natrol's President and CEO, "Natrol proudly adds the BioSil brand to the company's nutraceuticals portfolio, and Natrol has updated BioSil's packaging to better communicate its clinically supported benefits. Furthermore, Natrol's BioSil has the same high-quality ingredients that U.S. consumers have appreciated for more than ten years."

BioSil is specifically formulated to naturally nourish the body's three structural proteins known as "beauty proteins" - collagen, elastin, and keratin: -- Collagen "plumps" the skin helping remove wrinkles and preventing them from forming. Collagen also helps to continuously hydrate the skin from the inside out. Additionally, for bones, collagen provides the "binding sites" for calcium; -- Elastin gives skin the ability to "bounce back," helping to prevent fine lines and wrinkles; and, -- Keratin is a protein that's packed into the hair shaft providing thickness, strength, and elasticity. Keratin can also give nails strength and clarity.

With age, all three of these structural proteins - upon which the condition of skin, hair, nails, and bones depends - declines. BioSil is specifically formulated and clinically supported to help nourish these "health and beauty" proteins and help restore them to more youthful levels(a).

Furthermore, Natrol's safe and effective BioSil has been clinically tested to show that it thickens and strengthens hair; creates stronger and more break-resistant nails; reduces the skin's fine lines and wrinkles by 19 percent; and, helps increase bone mineral density(a).

Natrol is a premier marketer, manufacturer, and distributor of nationally branded nutritional products. For more information on Natrol, interested persons can go to www.Natrol.com, or call 1-800-2-NATROL (1-800-262-8765).

About Natrol - Nourishing the Potential of Mind and Body (SM) Natrol, Inc., headquartered in Chatsworth, CA, is a wholly owned subsidiary of Plethico Pharmaceuticals Limited. Plethico Pharmaceuticals Limited (BSE: 532739.BO: PLETHICO), an herbal/nutraceutical-focused Indian Company, engages in the manufacture, marketing, and distribution of pharmaceutical and allied healthcare products in India and internationally.

Natrol, Inc. has a portfolio of health and wellness brands representing quality nutritional supplements, functional herbal teas, and sports nutrition products. Established in 1980, Natrol's portfolio of brands includes: Natrol(R), MRI, Prolab(R), BioSil(TM), Laci Le Beau(R), Promensil(R), Trinovin(R), Nu Hair(R), and Shen Min(R). The company also manufactures supplements for its own brands and on behalf of third parties.

Natrol distributes products nationally through more than 54,000 retailers, as well as internationally in over 40 other countries through distribution partners and subsidiaries in the UK and Hong Kong. For more information, call 1.800.2NATROL (1.800.262.8765) or visit www.Natrol.com. (a) These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. (b) BioSil(TM) and ch-OSA(R) are trademarks of and manufactured by Bio Minerals n.v., Belguim.