Big Cat has been brought in to raise awareness of Who Do You Think You Are? Live’s major event in Birmingham this April.

The agency’s other new clients are the UK Institute of Migration Research, a provider of advice and support services to migrants in the UK, and Social Playground, the creator of a live Instagram printer.

The agency confirmed that both the UK Institute of Migration Research and Who Do You Think You Are? Live accounts were competitive four-way pitches.

The agency has also expanded its team with four new hires, including Matt Eagles as PR director, Tamara Milne De Souza and Christie Galloway as senior account managers and Areti Tziorta who joins as an account executive.

Big Cat’s managing director, Anthony Tattum, said: "It’s an exciting time for Big Cat as we strengthen our PR practice and offer new opportunities for growth. Last year was a great year for us as an agency and we look forward to starting work with our new clients.

"With all of the exciting new developments taking place in the West Midlands this year, Big Cat is looking forward to the opportunities in the year ahead."