Digital Transformation

Tyre Savings

One of the largest and oldest wholesalers in the UK with an annual turnover in excess of £200m, wanted to create an online presence.

What Did We Do?

We were asked to identify potential opportunities to introduce a digital offering for the business but after extensive collaborative meetings it became clear that this was in fact a digital transformation project.

Our work with TyreSavings would completely change the way the business operated on every level. We created a technical specification for a website that would comprise an online ordering system linked to an extensive back office and network of thousands of tyre fitters. During our exploration process we also identified opportunities within the market for the growth of the business and factored these into a detailed phased pathway.

Integration with Experian's Vehicle lookup API to ensure customers can find their vehicle with ease using their registration number.

Responsive web front end ensures the website is functional across devices, it is also fully managed via a bespoke CMS system.

We built a bespoke platform that collates data feeds from the API before funneling it through a search engine index to refine the data. Using the same indexing technology as adopted by Ebay, Netflix, Microsoft, Facebook and Shopify among others has enabled Tyre Savings to dramatically improve user experience.

At this stage of the project we provided the back end tech solutions while another agency delivered the front end of the project. However, after a poor reception we were tasked with building the user interface. Our team designed and then developed a practical yet engaging UI which was influenced by the need for a simple yet effective UX. Subsequently, conversions have increased significantly from two per cent to almost five per cent and the platform is now processing hundreds of fittings every day.

Phase two of our recommendation is currently underway which will see the platform white labelled for large multinational retailers and ecommerce functionality integrated into the build.

What Did They Think?

Tom Lanham, TyreSavings

“We opted to work with Techquity following a recommendation and we haven’t looked back. They understood what we were trying to achieve as a business first and then applied their unrivalled tech knowledge to help us build a platform for our future. Techquity has delivered every aspect of the project and we are excited for the next phase”.