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Integrating Income, Education, Advocacy, and Service

Public gardens, which are centers for expertise, often have concerns with earned-revenue generation and education seeing consulting income as a conflict with their mission. Our experience shows education, advocacy, and service can enhance relevance and build industry partnerships. Morris Arboretum’s Urban Forestry and Arboriculture Consulting program offers a strategic-planning based model that has evolved from an ancillary program to a mission-core, earned-revenue supported program serving municipalities, campuses, professional clients, and organizations region-wide.

Presenter:

R. Gutowski, Morris Arboretum of the University of Pennsylvania, Philadelphia, Pennsylvania