Something will come out that uses a slightly-less-than-common word in the dialog. It's a perfectly good word, but the fact that it's not in peoples' everyday vocabulary makes it stick out. This has two effects:

The fans use it over and over again until everyone else is sick of hearing it.

The word becomes associated with the franchise itself, and people will commonly think of the franchise after hearing the word in conversation, similar to One Mario Limit.

"Skadoosh!" for the Kung Fu Panda movies, althought it's only said once in either movie (albeit coinciding with a Crowning Moment of Awesome). Its popularity comes mostly from its use in marketing and merchandise.

Since Tom Hiddleston uttered the words "mewling quim" (basically, "whiny cunt") in The Avengers, fangirls have abused it incessantly.

"Humbug" has long vanished from common English usage, and is now only remembered exclusively for its usage in A Christmas Carol.

Although it's still the name of a stripy mint in the UK. Said mints are commonly sold in the Houses of Parliament, because of an old tradition that impolite language was not permitted - so instead of swearing, they would call one another humbug. Still, A Christmas Carol is the first thing anyone thinks of when buying them.

Many words man was probably never meant to know, such as "Eldritch", "Cyclopean", "Squamous", and "Rugose", have crawled from the depths of HP Lovecraft's works and the the expanded Cthulhu Mythos universe.

Parodied in Munchkin Cthulhu, where Squamous and Rugose are modifiers that can be played on monsters, and the artwork is the investigator looking in the dictionary.

"Sparkle". If you know only one thing about Twilight, it's probably the sparkling vampires.

Although "Twilight Sparkle" might be on its way to being a multiple reference word (see below).

God's "ineffable" plans in Good Omens, which even the angels and demons aren't completely informed of.

The Discworld has something of a Magic Franchise Mis-spelling in "pune, or play on words". Also "bugger", while an almost universally-known if not all that common minor swearword, is sometimes associated with Discworld since it gets used more often than pretty-much any other swear throughout the series.

There are "particulates" all over the place in Bones, especially when Hodgins is involved. Semi-justified, since Hodgins isthe particulate expert (and the other members of the team probably picked the word up from him, or possibly just talk about particulates more on account of having a particulate expert on the team), but its kinda weird when one-off local law enforcement characters who have never met him talk about finding them.

Trope, from an obscure wiki dedicated to the conventions and devices in narrative of all forms. And the profusion of lampshades mean that editors might think of the site before home decor; it's so widely used that it's in the logo. To add more to this example would be egregious.

Reboot attempted to convert a wide variety of computer-related terms into magic franchise words, generally through misapplying them in conversation as false cognates feasible enough to warrant suspension of disbelief. Perhaps the most ostentatious of these was Enzo Matrix's exultant "Alphanumeric!" - a catchphrase that was later lampshaded shortly after Enzo underwent his Time Skip.

Less straightforward are the magic franchise words "Megabyte" and "Hexadecimal"; also computer terms, but applied as names of characters. However, since the characters in question were for the most part the show's two main villains, the words did come up often in conversation, frequently delivered alone with obvious implications left unsaid.

Multiple reference words

The same word is sometimes picked up by a series of different works, sometimes as a reference to earlier uses, sometimes because they're inherently appealing, sometimes just by coincidence.

"Cowabunga!"

Those who are old enough will remember the originator of this word, Chief Thunderthud of The Howdy Doody Show.

Bizarrely, "cowabunga" also becomes connected to Bart Simpson, as one of his typical catchphrases, even though the writers were intentionally invoking the use in Teenage Mutant Ninja Turtles, a show Bart would have been watching. In the episode "Behind The Laughter", he complains that he never said "Cowabunga" in his life.

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