With an interesting tagline, “Meet Your Perfect Partner”, Motorola has launched a new handset: Moto X Play. Aggressively priced at Rs 18,499 for 16 GB variant, this new offering from Motorola has set new benchmark for this range of smartphones as it features an impressive 21 Mega Pixel rear camera and a powerful battery of 3630 mAH. The 32 GB variant is priced at Rs 19,999.

At an event in New Delhi, Moto X Play was officially launched by Motorola India GM Amit Boni.

21 megapixel rear-camera is one of the strongest features of this smartphone, as it is equipped with f/2.0 aperture, dual flash, and rapid focus feature. However, HDR recording mode is not supported. It also has a 5 mega pixel front camera, which has now become a norm.

Besides the camera, it is the 3630 mAH battery which is being talked about most. As per the specifications issued by Motorola, this battery can offer 30 hours of usage on a single charge; and if time is short, then 15 minutes of charge can give upto 8 hours of usage.

Overall, the look and feel of the handset is contemporary, and sleek. Considering that the peak seasons of Dussera and Diwali are round the corner, Moto X Play can be described as a powerful offering from the Motorola camp.

During the event, they shared some numbers about Motorola sales in India. Motorola has managed to sell over 5 million handsets in India till date. Considering that they sell through online-only model, that feat is quite impressive.

Motorola has collaborated with Flipkart for its exclusive launch, and additionally, several offers are also bundled for the early users; for instance 100% cash back for first 100 buyers of this handset who use Flipkart Ping for making the purchase; Flipkart e-gift vouchers worth Rs 1000 for all customers and more.

"Motorola Launches Moto X Play at Rs 18,499; Features 21MP Camera with 3630mAh battery", 5 out of 5 based on 4 ratings.

Mohul keenly observes the nuances of Indian startup world; and tries to demystify the secrets behind Technology, Marketing, Mobile and Internet. He is a Writer by passion, Marketer by choice and Entrepreneur by compulsion. Follow him on Twitter here: @_mohul