Business Books By Tony Morden

The first book is entitled PRINCIPLES OF MANAGEMENT (SECOND EDITION), published by Ashgate.

The second book is entitled PRINCIPLES OF STRATEGIC MANAGEMENT (THIRD EDITION) also published by Ashgate.

PRINCIPLES OF MANAGEMENT (2E) and PRINCIPLES OF STRATEGIC MANAGEMENT (3E) are established textbooks for use on undergraduate, MBA, conversion Masters, and other postgraduate or professional courses in business, management, business administration, entrepreneurship, technology, and public sector management. Both books are structured and written in an accessible and reader-friendly style. They are suitable for modular courses and distance learning programmes, for self-directed study, and for continuing personal professional development.

Both books:

are written from an internationalized perspective, necessary in today's globalized world.

meet the needs of students, teachers, researchers and academics.

meet the needs of professionals and practitioners in the private, the not-for-profit, and the public sectors.

are proven to support the teaching, learning and developmental process.

Principles of Management (2E)

Principles of Management is a proven work that offers a comprehensive insight into, and analysis of the principles, process and practice of management.

Principles of Strategic Management (3E)

This title is also available for Kindle download from the Amazon Kindle Store

Principles of Strategic Management is a proven work that offers a comprehensive overview and analysis of the principles, process and practice of strategic management. The book covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice and decision-making, and strategy implementation.

Other books By Tony Morden

Tony Morden’s other books, A Short Guide to Equality Risk and Equality, Diversity and Opportunity Management: costs, strategies and leadership are published by Gower. Details of both books may be found at his website at www.equalityrisk.com and at the relevant Gower websites.

PRINCIPLES OF MANAGEMENT (SECOND EDITION)

Principles of Management (2E) is a proven work that offers a comprehensive insight into, and analysis of the principles, process and practice of management. In addition to explaining the fundamentals, this Second Edition contains material on leadership, trust, stress management, teamwork, and knowledge management. It assumes that an internationalized treatment must now be the norm, and Part Five specifically examines global processes and styles of management. Principles of Management (2E):

covers the private, the public, and the not-for-profit sectors.

is also available in a Chinese language edition published by the China Social Sciences Press of Beijing, China (see below).

is also available in an Arabic language edition published by Dar Al Farouk of Cairo, Egypt (see below).

Arranged in sharply focused parts and chapters, the text is further broken down into accessible sections. Principles of Management (2E) is clear, reader-friendly, and easy to use.

PRINCIPLES OF STRATEGIC MANAGEMENT
(THIRD EDITION)

Principles of Strategic Management (3E) is a proven work that offers a comprehensive overview and analysis of the principles, process and practice of strategic management. The book covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice and decision-making, and strategy implementation. The work contains key material on corporate governance and leadership, and on the strategic management of time, risk and performance. There is also a cutting edge chapter on crisis and business continuity management. The book retains the strong international flavour of its predecessors.

Principles of Strategic Management (3E) covers the private, the public and the not-for-profit sectors. The book is arranged in sharply focused parts and chapters, and the text is further broken down into accessible sections.

Principles of Strategic Management (3E) is clear, reader-friendly, and easy to use.

Book Details

Hardback
627 Pages
Price £60.00
10% online purchase discount

Hardback 978-0-754-644-743
Also available in e-book and Kindle type formats.

Endorsements

REVIEWERS HAVE COMMENTED OF THE SECOND EDITION OF PRINCIPLES OF MANAGEMENT THAT:

"I am happy to recommend Tony Morden’s book to leaders and managers in the public and private sectors. The book contains a thorough and comprehensive overview of its subject. Equally, it offers the reader a clear route-map to effective implementation and management action."

Terry Collins – Corporate Director, Durham County Council, England.

"This book is an essential first text for any undergraduate or postgraduate student trying to come to terms with the complex world of management types, business strategies, and organizational structures."

Frank Martin – the University of Stirling, Scotland

"Frankly, I am shocked by the quality of Tony Morden’s text Principles of Management. It seems to fill all the gaps I find in most other management texts."

Jerry Finch - European School of Economics, Rome, Italy.

REVIEWERS HAVE COMMENTED OF PRINCIPLES OF STRATEGIC MANAGEMENT (3E) THAT:

"This book is a tour de force which deserves to become the standard reference in its field. It is contemporary and international in outlook. While comprehensive, it is also accessible and practical. It should prove invaluable, whether to students or managers engaged in issues of strategy."

"This book is an excellent introduction to strategy and planning; it provides a comprehensive review of key concepts and techniques and is written in a concise and engaging style."

Dr Francesca Mariotti - University of Stirling, Scotland.

"This book is a must-have reference for all those who aspire to, or already hold a business leadership position responsible for re-imagining the business. Morden gives a concise insight into setting and defining strategic direction and goals."

"This book is as with earlier editions … the most accessible guide to contemporary thinking on the subject. It avoids the pretentiousness that one finds in some American sources - indeed it is a lucid interpretation of some of the more convoluted American writings that would otherwise confuse or discourage students."

AN INTRODUCTION TO BUSINESS STRATEGY (1999 to 2002)

"The importance of strategic thinking and planning cannot be overstated. That is why I welcome this timely and stimulating book. It offers a clear guide to developing a strategic approach; and provides valuable keys to understanding the nature of a business, identifying goals and achieving them. With lively analysis … Tony Morden gives useful insights into the concepts and practical techniques of strategic management and planning aimed at enabling businesses to maximise their potential, and rise to the challenge of change."

The Right Honourable Sir Leon Brittan QC, formerly Vice-President of the European Commission ~ UK, 1999.

"Provides students with … a high degree of understanding of the complex issues involved … the student is taken carefully, logically and lucidly through the labyrinth of strategic management."

"Thank you for sending me a copy of the recent edition of your magnum opus. Quite a lot to occupy a manager in retirement, although perhaps too late to do him any good."

The Right Honourable Lord Weinstock, formerly Managing Director of the General Electric Company (GEC) plc, UK ~ 1999.

"A clearly structured and reader-friendly book from which one can easily find individual strategic issues for both studies and practical work. The book gives an excellent total picture of strategy and planning."

Heidi Toivola, L’Oréal of France Ltd, Finland ~ 1999.

"Morden succeeds in bringing together the underlying conceptual framework, develops the management theme with good real life reference to actual companies and facilitates the understanding of the subject to hand with a style which is complete, concise and enjoys clarity of purpose … in short, this … edition is must-have essential reference material."

John Jeffers, at the time International Business Manager with AMEC plc and subsequently with Day & Zimmerman Engineers and Consultants Ltd ~ UK, 1999.

About The Author

Tony Morden is a long-established writer of cutting edge but reader-friendly business books. These books are strongly characterised by their joined-up thinking, by their applied and practical character, and by their focus on implementation.

During a long and successful career as a UK business school academic and Principal Lecturer Tony Morden also published widely in scholarly and practitioner journals, and contributed extensively to the UK Research Assessment Exercise - RAE (now Research Excellence Framework or REF). His other work experience included manufacturing, marketing, and human resource management. He was for a time a secondary school teacher in Central Africa on Voluntary Service Overseas (VSO), where he taught in French.

Tony Morden has worked with highly diverse groups of students and clients. He has significant experience of teaching on an in-company basis. He is a Fellow of the UK Higher Education Academy.

How To Order

To order either or both of these books, please visit www.gowerpublishing.com or use the ISBN codes at the bottom of each book section of this website.

Online order prices for hard-copy books purchased direct from Gower will be subject to a 10% discount from the published price. See the Gower website for details.

Alternatively, you may contact:

Bookpoint Mail Order
130 Milton Park
Abingdon
Oxon
OX14 4SB

Tel: +44 (0) 1235 827702
Fax: +44 (0) 1235 400525

Kindle type versions of Principles of Strategic Management are available from Amazon.

E-book versions of Principles of Strategic Management are available from the usual university suppliers.