UBM Pharma portfolio appoints new brand director

CPhI Worldwide, part of UBM Live has appointed Rutger Oudejans to the role of brand director of the UBM Pharma Portfolio.

He will primarily be responsible for the flagship CPhI Worldwide event taking place in Paris on 7-9 October. He will also manage the strategic development of UBM’s Pharmaceutical brands (CPhI, ICSE, Inno-Pack and P-MEC), communities (CPhI Online), content (CPhI annual report), products and services.

Oudejans will look to expand the brand’s exposure within the established western markets, while also cementing attendance from an increasing number of emerging markets.

He will also continue to grow CPhI Worldwide’s Pre-Connect conference platform and the CPhI Pharma Awards,

“I am delighted to be taking on this position within the Pharma division at UBM Live and I look forward to leading the delivery of CPhI’s flagship Worldwide event,” said Oudejans.

“This year, we will continue to expand the event with increased exhibitors and attendees from across the globe, as well as launching the second edition of the annual report, alongside the successful custom matchmaking, innovation tours and free seminars.”