Tourism Queensland (TQ) chief Anthony Hayes says a recent research commissioned by Tourism Australia shows one prerequisite of Indian travellers was a "bragability factor".

He said high spending Indian couples aged 25 to 40 are willing to part with wads of cash for experiences they can't get at home, such as the romance of a road-trip.

"Driving Queensland's scenic routes in a convertible for example has a great brag factor for friends and family back home," Hayes said in a statement. "Tourism Queensland aims to capitalise on this emerging market segment."

Hayes said Indian DINKS love flaunting big spending holidays, AAP reported. "They aren't content with group or coach tours but rather like being free, independent travellers, exploring the destination by car, but also incorporating all the comforts of a high-end holiday," he said.

TQ has begun promoting the Great Sunshine Way and Great Tropical Drive self-drives to the Indian market, the report said. The Great Sunshine Way links Brisbane, the Gold, Sunshine and Fraser coasts and surrounding country areas while the Great Tropical Drive is made up of 14 different self-drive itineraries in tropical north Queensland.

"This market segment is still in its infancy for Queensland but self-drive holidays have already proven popular for Indians in other countries, so we know there is lots of potential," Hayes said.