Mission: Ruffwear’s mission is to build performance dog gear to enhance and inspire exploration for outdoor adventurers and their human companions.

Claim to fame: Ruffwear Performance Dog Gear™ combines technology, quality, fit, function, and safety to facilitate its belief that every dog is an explorer.

Community Involvement: Ruffwear is committed to enhancing the lives of all dogs and their human companions through relationships with Best Friends Animal Society and The Conservation Alliance. Through its Ruff Adventure Dog adoption program with Best Friends, Ruffwear covers the cost of adoption fees and travel expenses for newly adopted dogs from their Kanab, Utah Sanctuary, as well as a new Ruffwear collar and leash to go home with. To date, 50 dogs have been placed in their forever homes through the program. By protecting wild places for their habitat and recreation values through membership in The Conservation Alliance, Ruffwear works to ensure there are plenty of wild, open spaces for dogs and their humans to enjoy together.