Chris Anderson: 'Find New Pets for Your Penguins'

Offers Online Child's Game as Guide for Print Publishers

NEW YORK (AdAge.com) -- Finding new pets for your penguins? In his lively Mixx Conference session at Advertising Week, Wired editor and best-selling author Chris Anderson used humor and a child's game to again warn print publishers that they need to embrace the jarring concept of a "freemium" online business model.