Architects and Planners, Cross-disciplinary experts in investment, operation and innovative business format related to commercial space

Description
Urban complex shopping plaza has been leading a new wave of intensive city development for nearly half a century. During this period, the interaction among various economic activities and effective integration of various resources facilitated the economic development of an urban area. However, giant and complex shopping plaza tends to be faceless,resulting in homogeneous competition and excessive overlapping investment. The existing shopping plaza space is currently faced with various challenges:
In the context of China’s transition of economy and urban development, what kind of shopping plaza concept can best follow the future development direction of cities in China?
In an era of ubiquitous internet and e-commerce access when the post-90s generation become the main body of consumption, how will the shopping plaza space respond to the new lifestyles and behavior patterns of them?
In the social life featuring the rapid development of modern technology and the diversification and boom of cultures and arts, how will the shopping plaza space adapt to the changing, innovative commercial forms and participate in the establishment of new business ecosystem?
In 2017, the second competition focuses on “Commerce Changes Life” and will explore the upgrading of shopping centers in the era of “experience economy”. This competition expects candidates to extend the macro proposition under the current era background into deep thoughts and discoveries in physical architectural space design, explore the organic combination of three major elements, i.e. “shopping plaza space, merchants and consumers” with rigorous and specific designs, and reshape the ecological correlation between “shopping plaza space, business format and operation”.