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It is no secret that the faster the user’s internet connection is, the faster the website will load. It is a crucial factor in the success of a business, but one that it can not directly control (long live #netneutrality). It is also hard to quantify how connection speeds directly affect user experience, and consequently important business metrics such as bounce rate. In this post, we use Chrome User Experience Report to analyze the impact of internet speed on real-world user experience.

These components can be ordered in a hierarchy or pyramid, with the most essential at the foot and the ultimate at the top. Let's examine this hierarchy, which is taken from Econsultancy's Best Practice Guide: User Experience and Interaction Design for Mobile and Web.

Consumer habits are quickly shifting and more online activity is occurring on-the-go with mobile phones, netbooks, e-readers and tablets as opposed to desktops and laptops. Every device and operating system offers a unique user experience with specific functions, requirements and behaviours.

The Problem: Many business websites do not provide a smooth user experience on mobile devices. Users need to ‘pinch-and-zoom’ to properly view webpages, webpages are slow to load and site menus are difficult to access.

Not being accessible on mobile devices results in a loss of local website traffic, mobile leads, and potential profits.

In today’s changing marketing landscape, your website has become a more powerful tool than ever. As a 24/7 salesman, your website has the potential to be your most powerful asset and the centerpiece of your marketing efforts.

To celebrate the recent release of our Ecommerce Best Practice Guide, I decided to round up a barrage of fancy, neat and impressive UX features. Some are simple established best practice, others are particularly innovative.

Most of the features help to usher the user along towards finding the right product and then purchasing it.

Consumers are gradually starting to ignore sales pitches and tune out the invasive marketing methods that many businesses still employ regularly. And subsequently, these changes have made way for a new method of bringing in new customers – inbound marketing. Inbound marketing has recently become a very popular method of marketing among digital-first businesses, especially in terms of content marketing – which is considered a subset of inbound marketing. As a result, many content and inbound marketing tools have since been developed to make these strategies more efficient.

Collecting and analysing feedback is one thing, but bringing it to a profitable conclusion by taking action is what makes the whole feedback process worthwhile. We refer to this last step as ‘closing the feedback loop’. This is a key concept in managing the online customer experience, which is why it’s important that this step is not overlooked. It’s also imperative that this step is carried out as efficiently and effectively as possible. To do this, close collaboration is often required. The question is, what does this collaboration look like?

Digital customer experience practitioners have a lot on their minds between data, governance, qualified leads, omnichannel experiences and more. With these thoughts come a fair share of challenges. Just look at these customer experience industry numbers that illustrate some of those challenges like resources. What's on the mind of DX practitioners? We caught up with some of them at the recent third annual CMSWire DX Summit in Chicago.

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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.