ThinkLAB

For all companies which are investigating for a new material solution.

ThinkLAB is the consulting division of Material ConneXion and the strategic partner of the most innovative brands in the world in creating better products and experiences by leveraging new material and manufacturing innovations.

The ThinkLAB Italy team works with a human-centered approach covering diverse areas of competence, from technical solutions to design innovation, trend researches, and marketing strategies focussed on materials.

Materials for Design

Material solutions aimed at design and CMF projects

The project Materials for Design, may include the following activities:

– Identify materials with the delivery of full profiles including technical information and the contact information of the manufacturer;

– Retrieval of physical samples;

– Realization of CMF scenarios and/or color palette;

– Support for projects where the material is integrated with the design of the project.

Materials for R&D

Materials for R&D

Investigations of materials to answer any technical or supply issues

The project Materials for R&D may

include the following:

-Researching materials with the delivery of full profiles including technical information and the contact information of the manufacturer;

– Retrieval of physical samples;

– Assistance in the testing phase as well as verification of proposed solutions.

Materials for Marketing

Research of materials for the development of strategic innovation agendas, positioning and entry into new markets

The project Materials for Marketing may include the following activities:

– Analysis and benchmarking of competitors’ products in specific markets aimed at identifying a correct position in relation to the competition.

– Analysis and mapping possible technologies available to innovate and/or reposition the product;

– Support in communication strategies and positioning of new materials.

Library tailor-made

The construction of the company’s library of physical samples, which includes descriptions of their technical characteristics, was done according to an ideal layout that was agreed upon. The library can receive updates and annual additions allowing it to expand at the pace of its users.

The activities may include:

-Design of the library’s structure

-Any retrieval of samples.

-Realization of material display with images and descriptions of the technical features;