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Hedi’s New Muse

Saint Laurent Pre Fall 2015 Campaign

A new season, and a new muse. Introducing Helena Severin, Hedi Slimane’s new campaign star for Saint Laurent.

Given the designer’s track record for spotting the next new thing, expect the Austrian model, who’s already a favourite with industry insiders, to break into the big time very soon. And if she already looks familiar, you may remember her from one of my favourite shoots for Russh magazine here.

And what about the Saint Laurent new season clothes? Well, black, leather and a touch of sparkle? Enough said!