This Way to the Egress!

Some time ago, I saw a documentary about casinos on one of those cable channels that show documentaries about things like casinos.

The founder of one of the big famous old casinos in Vegas treated his customers lavishly: limousines from the airport, free drinks for all the gamblers. He said his philosophy was to make little people feel like big people.

Sure, but it requires you to assume that your customers are little people to begin with.