All the pretty pictures and snappy captions don’t mean a thing if your followers don’t trust you. If you aren’t sure if you have to disclose an ad or paid sponsorship on social media, consult these best practices.

Sometimes they take longer to tilt their head just so. Sometimes they need extra breaks. They can earn up to $15,000 per Instagram post and will pee on the hotel rug without a single care. Not rock stars. Not divas. Not reality TV pseudo-celebs. We’re talking pets!