Author: Ani Miteva

In a bid to acquire customers, many subscription-based companies offer a free trial as a part of their pricing strategy. However, despite the growing popularity of free trials as a customer acquisition tool in the SaaS industry, many experts believe that they could actually be dangerous for tech businesses. While I agree that every company…

Price transparency is not an easy decision. Many companies are inclined to believe that by publishing prices on their web, they are exposing themselves to competitors, and are even becoming more vulnerable in front of potential buyers. Concerns such as “What if my competitors use it against me?” or “What if users go away without converting?”…

You think you know your competitors? Think again! In today’s article, I will test your ability to understand your strategic opponents – and show you how to perform a successful Startup competitor analysis so you can always be one step ahead. During my experience as a Marketing professional, I have come to observe that a surprising…

E-books are one of the most efficient ways for generating qualified leads and obtaining valuable data that will help you develop a great Inbound Marketing strategy. However, writing an e-book for a B2B audience is not the same as capturing B2C leads, and it requires an additional effort for catching the attention of your potential…

FinTech and Banks – friends or foes? During the last few years, companies in the FinTech sector have been consolidating their position as leaders in the digital disruption of the financial industry. For many, their strongly technological core and the innovation behind their solutions pose a fatal threat to traditional banking. For others, the success…

Writing an effective product announcement is just as important as the product itself. Your customers can’t really make a good use of your new functionalities if they never find out about them. This is especially true for Startups. In a company where technological advances are the core of its business purpose, new products and features…

Revolut, one of the fastest-growing FinTech companies in the field of mobile banking, officially became a startup unicorn after raising $250 million in a Series C investment round led by the venture capital firm DST Global. Europe’s fastest-growing startup jumped from a $350 million to a 1.7 billion dollar valuation in only six months, overpassing…

Let’s be honest: we love looking for shortcuts to make things happen overnight. When I started working at my current company, I was assigned the task to manage our Twitter account, and because I had never consistently managed a corporate Twitter account till then, I was tempted to look for a tool that could help…

The startup world is full of infinite challenges. Financial management struggles, budget limitations, insufficient human resources, dynamic markets – and, if this wasn’t enough, the Marketing department isn’t falling behind either. As a Marketing professional with almost 2 years of experience in various startups, I wanted to share the startup Marketing challenges that I’ve faced…

Bringing qualified, high-volume web traffic is the main purpose of every company’s efforts towards building a solid digital presence and attracting the right customers. However, the user’s arrival at your website doesn’t mean anything if you don’t know how to understand his engagement with your company and use it to improve your Marketing strategy. How…

LinkedIn is one of the fastest-growing social channels for business networking. However, despite its growing popularity and more than 467 million users, there are still a lot of things that remain unclear about the way it functions. Today, I decided to recompile and answer 50 common (and not so common, but useful) LinkedIn questions that…

Getting started with Digital Marketing doesn’t have to be difficult – nor expensive. Nowadays, the leading companies in digital transformation are making information accessible for everyone, and you have the opportunity to deep dive in pretty much all areas that interest you. And, of course, there are a lot of courses out there – but…

Today, I was feeling entertained, so I decided to publish a different kind of post. As a person who browses LinkedIn a lot, I have started to identify some type of users that regularly appear (or not) on my feed. So, I decided to sum them up into 6 types of LinkedIn users, and see…

In Marketing, we often talk about lead generation, customer acquisition, organic growth, and other bizarre terms that might scare people away or just bore them to death. But don’t worry; you won’t have to call an exorcist if your company is planning to perform an A/B Testing for the new Inbound Marketing campaign designed to…

Blogging is one of the most essential elements of Digital Marketing. Besides from being a great contributor to search engine optimization, it is also one of the most efficient ways to show your expertise as a company – or a professional. However, a lot of people waste too much time worrying about keywords rather than…

With the incredible reach of smartphones across the globe, and the steady increase of mobile consumption on a daily basis, it is surprising that a lot of companies are not investing in mobile advertising yet. According to Statista, the mobile penetration is forecasted to reach 67% of the global population by 2019, which will account…

With the boom of social media in the past few years, Influencer Marketing has become one of the hottest ways for reaching influential people and targeting potential buyers. Nowadays, social channels like Instagram, Facebook and YouTube have evolved beyond the means of communication – they have transformed into the new media of the modern world….

WhatsApp, one of the most popular instant messaging application amongst millennials, just launched a new business app designed exclusively for small business owners. With this app, the company that was founded in 2009 by former Yahoo employees Brian Acton and Jan Koum is seeking to enhance the interaction between companies and customers. Who will benefit…

With more than 700 million active monthly users, Instagram has established itself as one of the dominant platforms for Influencer Marketing. In fact, the social network has experienced an impressive growth for the last few years – did you know that it took Instagram only 4 years to increase its users database from 150 million to 700…

Building a successful startup can be a challenging task without the right resources. Considering that many young companies start off on a budget, and slowly build their way to the top with a careful investment, it is no surprise that many of them are struggling to keep up with the huge departments of other companies….

Out of every branch of Marketing, E-mail Marketing has to be my absolute least favorite one. Even as a passionate Marketer, I have to be honest – if you are doing it wrong, it could easily be the most annoying thing ever. There are number of reasons why E-mail Marketing is quite efficient and really…

If something clearly makes LinkedIn different from other social channels, it is the fact that is not a “fast-food” platform. It is a long-term commitment on creating and nurturing relationships with people who share similar interests. Surprisingly enough, I still find a lot of people who still can’t grasp the concept of business networking. And…

Money can’t buy everything…but it can buy you ad space on Google. As advertising on TV has become rather obsolete for catching up with millennials, companies have smartly moved towards Digital Marketing and advertising in order to capture clients in their second home: the Internet. Today, we are going to talk about SEM or Search…

If you are new to Search Engine Optimization, it is not difficult to get overwhelmed with the amount of information out there. It is a lot, it is confusing, and you will probably get frustrated when trying to connect the pieces – I have been there. If this is you every time you read the…