Press

B4 Capital to distribute three World Cup warm-up matches

B4 Capital, a global international media rights company, will distribute the worldwide rights to three 2018 World Cup warm-up matches in March.

These matches bring together some of the world’s greatest players with Mohamed Salah’s Egypt taking on Cristiano Ronaldo’s Portugal on 23 March followed by Portugal v Netherlands on 26 March and concluded on 27 March with Egypt v Greece. All of the matches will take place in Switzerland.

B4 will also be responsible for the production of all three matches.

Emanuele Villari, CEO Europe, B4 Capital, said: “We are delighted to have secured these rights on an exclusive basis and look forward to working with the respective federations.” B4 has already reached agreements in the Americas and sub-Saharan Africa ensuring distribution throughout both regions.