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I would like to expand on the point made by Rachel Sprong of TMW where she stated that successful partnerships using celebrities as “brand ambassadors” occur when the celebrity has a genuine interest and enthusiasm in the brand (“Finding the perfect match”, MW 1 April). The opposite to this can be potentially very damaging indeed.

As predicted last year, the Digital Economy Bill – despite swaggering assurances to the contrary from culture secretary Ben Bradshaw – has proved a wash-out, with most of the contentious and significant proposals being axed after grubby horse-trading with the Opposition.

The Prostate Cancer Charity is supporting the launch of an annual fundraising bike ride in a bid to align the charity with cycling, in a similar way to how Cancer Research has aligned itself with running through Race for Life.

Time to Change, the initiative run by charities Mind and Rethink, is launching a hard-hitting campaign fronted by Frank Bruno and Trisha Goddard, focused on bringing people face to face with their own prejudices.

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Filmed at the first meeting of the School of Marketing’s Founding 50 last month, five young ambassadors discuss their plans to take the message nationwide and what they have learnt from their personal journeys about finding a career which fits their skills.

Marriott has spent more than two years on the launch of its new loyalty programme Marriott Bonvoy as it looks to align the more than 30 brands in its offering and get people considering one of its hotels more often.

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