FIAT Brand and Chrysler Group's California Business Center team up with local car community to help charity bring a little holiday cheer to underprivileged kids

LOS ANGELES, Nov. 27, 2013 /PRNewswire/ --

FIAT is the presenting sponsor of the 10th Annual Motor4Toys Charity Car Show and Toy Drive

Hundreds of vehicles, from supercars to everyday cars, from Hot Rods to Rat Rods will gather for annual charity event

FIAT Studios spreading the word to help collect toys

Chrysler Group California encouraging all car enthusiast groups to attend and grow the event

Goal is to collect 50,000 toys for needy and underprivileged kids in Southern California

They meet every Sunday morning in a parking lot in The Valley. They have for years. They drink coffee, kick tires and admire fine and not so fine automobiles. The name Supercar Sunday was adopted along the way. Depending on the occasion some gatherings are larger than others.

And this weekend's gathering promises to be one of the largest as FIAT brand North America and Chrysler Group's California Business Center have stepped up to help celebrate the 10th anniversary of the Motor4Toys Charity Car Show and Toy Drive -- helping to collect toys for Southern California's less fortunate youth.

"When we first heard of this cause and event we immediately wanted to become involved," Jason Stoicevich, Head, FIAT Brand North America and Director of Chrysler Group LLC's California Business Center, said. "As a car company with a very loyal and large consumer base of hard core enthusiasts, we knew we could help. Additionally, helping underprivileged children is near and dear to our hearts here at Chrysler Group California. We admire what Dustin Troyan and the Motor4Toys event has been able to accomplish and look forward to helping this year and into the future."

"We truly appreciate the support of the FIAT brand, to have a global brand behind and supporting Motor4Toys is unbelievable," said Dustin Troyan president and founder of Motor4Toys. "This would not be possible without the unbelievable car community coming together; I am honored and grateful to be part of it."

All car enthusiasts and the general public are invited to admire the cars from the early morning until mid-day. Admission is only the donation of at least one new unwrapped toy of at least a ten dollar value. All toys will be distributed by Southern California charities during the coming holiday season.

Motor4Toys is a Southern California nonprofit organization that donates 100 percent of its collections to charity. The group spawned from Supercar Sunday, a weekly gathering of car enthusiasts that is championed by founder Dustin Troyan. This year marks the 10th running of the event.