Sunday, September 02, 2007

Instead of Perfume Review: Covet

Since I have near nothing to say about Covet, the new scent by Sarah Jessica Parker (highly connected to the persona of her Carrie Bradshaw character of Sex and the City), I decided to go on a search for the many different uses of the solid perfume compact. Besides the obvious inspiration (or the confusing usage suggestions) of a make up compact (it also has glittery mica dust in it to further confuse you!) - there seemed to be at least 8 uses that I could think of effortlessly for that particular design. Let's see how Carrie is using it in her daily life...

Helg, Glad I made you laugh!I am selfish, and so I keep all my marketing innovation to my blog and my own perfumes ;)But I did used to be in PR once upon a time (promoting social-justice related films, so it wasn't the shark-type marketing really).

Divina,Thanks for the lauchgs!The faucet was the original idea, just couldn't escape this association from the moment I saw the compact. And I wasn't the only one who found it strikingly similar to those plastic faucets from back in the late 70's... I just wasn't able to find an image to illustrate this association so I had to take my own photos LOL

About Me

Ayala Moriel, the Nose and the founder of Ayala Moriel Parfums, creates natural artisan and bespoke perfumes that are inspired by her deepest emotions and memories from her childhood landscapes of the Mediterranean.