In a statement issued by the studio, Hiren Gada, Director of Shemaroo Entertainment, spoke about the deal, “We are excited to join hands with Red Chillies to distribute its content on TV platform. This is just the beginning of a synergic relationship with them and we hope to go a long way ahead. The catalog that we have acquired is definitely a value addition to our library as Shah Rukh Khan is the superstar of the industry and his movies have mass appeal. Also, these films are of different genres and connect with all age groups.”

Venky Mysore, CEO of Red Chillies said, “Shemaroo is one of the oldest companies in business and owns a diverse library of content and they have great relationships across TV networks and this association will definitely add value to both the organizations. We are looking forward to a mutually beneficial relationship with them.”

Shemaroo Entertainment Ltd is among few entertainment companies that has hallmarked several pioneering efforts with its innovative and out-of-the-box thinking.

Red Chillies Entertainments (RCE) Pvt Ltd, which is headed by Shah Rukh and his wife Gauri Khan, was founded in 2002 as a film production house. Its latest venture was successful film “Happy New Year”, directed by Farah Khan.