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The Small Business Struggle: Simple Ways to Start Improving your Online Presence

By Lance Brown,business2community.com, 8-06-2014
Seven in 10 of today’s micro small
businesses (those with fewer than 10 employees) say time and cost
restraints prohibit them from improving their online presence, according
to a new study from Huzzah Media.[1]
In
today’s mobile world, it is critical that Main Street businesses engage
with their customers on a more frequent basis since many of their big
box counterparts are already doing so. But small business owners are
struggling to take the next step to expanding their digital footprint,
in large part because of most of today’s online tools aren’t suited for
their unique needs.
As overwhelming as going digital may seem, there are simple things small business owners can do to get started:

Own Your Website: It
sounds simple, but don’t neglect your Website. Keep it fresh by
updating it on a bi-weekly basis. Try assigning someone to “own” it and
make it part of their regular to-do list. And most importantly, know
your audience – what problems do they have that you can help solve with
your content? Build a content calendar to keep you on task with updates.

Make it Mobile: Remember
to optimize your site for mobile, since studies show most customers are
accessing content via their mobile device. Clearly define your desired
result from a mobile visitor in advance of your optimization
efforts. Whether it’s a click-to-call, a coupon download or some other
action – build to your result.

Reward the Loyal: In
order to drive repeat business and reward your most loyal customers,
integrate a rewards program. Dr. Frank Hernandez, owner of CA-based
Hernandez Dental says the practice’s loyalty program is helping them
“compete in the big leagues” and he has seen an increased enthusiasm
from patients, as a result.

Get Appy: The
recent Huzzah survey revealed that less than 20 percent of small
businesses have a mobile app, and that is really a missed opportunity
for driving business. Several new tools provide out-of-the-box solutions
that can help you get started. With an app, you can more easily let
your customers know about discounts, deals and exclusive offers. As well
as use it to track and send invoices and do business on the go. Drue
Kitchens, owner of OK-based Skyline Roofing says his mobile app makes it
easier for him to connect with customers and is driving more business
at the same time, equaling business gold.

Go Social: Establish
and maintain your key social network platforms, like Facebook, Twitter
& Instagram. Customers want to engage with brands beyond where they
are being sold to, so social media is a great way to stay engaged and
show your store’s personality. Remember to keep up with them or you risk
losing momentum you have when you set them up.

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