Bartle Bogle ads deliver real thing for Sizzle & Stir

AUTHOR(S)

Thompson, Stephanie

PUB. DATE

April 2000

SOURCE

Advertising Age;4/24/2000, Vol. 71 Issue 18, p101

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article focuses on the advertising for Unilever's Lipton unit product called Sizzle & Stir meal kits. Two commercials from Bartle Bogle Hegarty company were described. Among the top competitors in the shelf-stable arena are General Mills' Chicken helper line and Kraft Foods' Stove Top Oven Classics. Lipton has spent a mere three million dollars in measured media on its soup and side dish brands in 1999.