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John DeBella of 102.9 WMGK has been doing this for years going back to his Morning Zoo days on WMMR in the 80's and 90's. His inspiration to do so is attributed to the above WKRP episode. Of course these days he takes donations and gives to the needy. He's a really good guy at heart. http://www.wmgk.com/news/story.aspx?id=1564865