To rock Twitter, you need to focus on your area(s) of expertise and to actively build and engage with others who share the same interest(s). This takes time just as offline relationships do.

With over 11,500 followers, I’ve learned how Twitter works by using the platform and observing what works and what doesn’t. My investment of time and attention has yielded returns in the form of friendships and learning I couldn’t have gotten elsewhere.

Social media continues to evolve. In the process, social media’s become integrated into how we do marketing and continues to account for a larger portion of the marketing spend. To help you with your social media marketing, here are the ABC’s of social media marketing.