Cinemark Holdings, Inc. (NYSE: CNK), one of the world's largest motion
picture exhibitors, announced that on Wednesday, February 13, 2013, for
one day only, over 50 Cinemark XD - Extreme Digital Cinema auditoriums
will host The Die Hard Movie Marathon, featuring all five
DIE HARD films back-to-back. For one low price of $25, movie-goers can
see DIE HARD, DIE HARD 2, DIE HARD WITH A VENGEANCE, LIVE FREE OR DIE
HARD, and conclude the marathon with a 10:00 PM showing of A GOOD DAY TO
DIE HARD.

"No one does action better than Bruce Willis, and the DIE HARD franchise
is the best of the best," states James Meredith, Vice President of
Marketing & Communications. “Cinemark is excited to present all five
films together, one day only, for one low price exclusively on our
Cinemark XD screens."

Starting on Wednesday, February 13th at 12:15 PM and playing
chronologically up to the 10:00 PM opening of A GOOD DAY TO DIE HARD, The
Die Hard Movie Marathon will feature:

Die Hard

12:15 PM

Die Hard 2

2:40 PM

Die Hard With A Vengeance

4:55 PM

Live Free or Die Hard

7:20 PM

A Good Day to Die Hard

10:00 PM

There will be discounts for Marathon customers at the concession stand.
Tickets for Cinemark's The Die Hard Movie Marathon are on
sale now at participating theatres and at http://www.cinemark.com.

Cinemark XD is a complete entertainment environment featuring a large
wall-to-wall and ceiling-to-floor screen, plush seating and a custom
digital surround sound system featuring the latest in sound technology.
The digital images are delivered by a Doremi server and a Barco DLP
digital projector, which offers the brightest light standards in the
industry. The XD auditorium exhibits the newest movies every week,
including 2D and RealD 3D pictures.

About Cinemark Holdings, Inc.

Cinemark is a leading domestic and international motion picture
exhibitor, operating 461 theatres with 5,207 screens in 39 U.S. states,
Brazil, Mexico, Argentina and 10 other Latin American countries as of
September 30, 2012. For more information go to www.cinemark.com.