In-car apps marketsize is estimated to be valued around 60 million units by 2023. North America and Western Europe are anticipated to have 92 million internet connected vehicles by 2016.

The app enabled cars are expected to be majorly sold in Europe, the Middle East and Africa (EMEA) over the forecast period. Apple’s carplay and android’s auto apps are anticipated to witness significant market growth owing to increasing integration of these infotainment platforms in vehicles. It is expected that more than 24 million cars will be equipped with apple carplay app by 2019. Android Auto is expected to be valued around 31 million units by 2020 as well as Apple carplay is likely to be valued at 37 million units by 2020.

Numerous domains such as fuel economy and efficiency, health and personal efficiency, security, road safety and insurance liability are anticipated to furnish colossal in-car apps market growth avenues over the forecast period. Growing partnership among app integrators as well as OEM’s (original equipment manufacturers) is forecast to facilitate potential growth opportunities to the in-car apps market.

In addition, apps are now integrated with various sensors that facilitate in monitoring the drivers activity and also tracks its focus towards road in order to avoid distracted driving. Increasing implementation of these applications facilitates the user to monitor car repairs with the help of smartphones. It also allows customers in establishing connection with number of service professionals and carries out communication via text, pictures as well as videos. Furthermore, in-car apps help to diagnose the vehicle issues in case of any hazardous situation offers numerous local repair shop suggestion along with the repair charges respectively.

These apps acts as a liaison between car & the device and assist driver in accessing the application while driving. Proliferating use of these applications is likely to augment the car driving experience. The probability of having only one platform installed without the flexibility to install another is expected to hamper smart vehicle app market growth.

The major application of in-car app includes; weather, navigation, music, social networking and news. In 2015, navigation was the foremost app segment and accounted for around 53% followed by weather app, accounted for over 40% of the overall industry share.

Ford is likely to launch a new application called Sync Connect by 2016, which could start, stop, lock and unlock with the help of a remote. Furthermore, this app includes voice activation for smartphones that allows free emergency calls and also enables user to retrieve status of car systems such as tire pressure, fuel levels, battery status and oil level. This app encompasses two tier authentication security and needs user confirmation of system setup through in car console.

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.