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http://en.wikipedia.org/wiki/Deixis

Deictic words are words that you need context (location/time/information) to understand completely. It's not a word that common English speaker would be familiar with: I had to look it up. But in general, deixis refers to a langauge habit where people are able to refer to a thing from their "vantage point".

If I am on a certain street, I can say "across the street" and be understood by someone standing next to me, but not by someone who is on the phone with me and doesn't know where I am. Likewise, words like "tomorrow" and "yesterday" are deictic in that you need to know what day it is to know what day they refer to.