David Carr of the New York Times reports that: “As words and articles became digitized over the last 15 years, they began to float, there for the plucking and replication elsewhere. Words like ‘curation’ and ‘aggregation’ became the language of the realm, sometimes used as substitutes for describing the actual creation of content. What had once been a craft was rapidly becoming a task. Traditional media organizations watched as others kidnapped their work, not only taking away content but, more and more, taking the audiences with them. Practitioners of the new order heard the complaints and suggested that mainstream media needed to quit whining and start competing in a changed world, where what’s yours may not be yours anymore if others find a better way to package it.”