A few months after The Pirate Bay stopped promoting artists on its frontpage the site is now embracing a much broader promo platform. The "reimagined" Promo Bay goes live today and in addition to helping artists it will also offer assistance to activists, charities and startups. "The main goal of the new Promo Bay is to draw attention to disruptive things happening around the world," Promo Bay's Will Dayble says.

The Pirate Bay is not particularly liked by most entertainment industry companies, but there are tens of thousands of artists who are eager to get a plug from the notorious torrent site.

To help this group the site launched The Promo Bay last year and many artists have profited from a banner on the site’s frontpage since. Every weekend The Pirate Bay showed off one or more content creators to its millions of visitors, until last August when the project was suddenly halted.

The Promo Bay team informed us that due to personnel changes they could no longer continue the promo platform, but said that it may return in the future. And so it happened. After a three-month hiatus a reimagined version of The Promo Bay relaunches today.

The new promo platform is currently promoted by a banner on The Pirate Bay’s frontpage. The main difference is that the site is no longer restricted to artists – activists, startups, charities and other groups are also welcome to join.

Promo Bay coordinator Will Dayble felt that the focus on “content creators” was too narrow and he and his team used the break to expand the project’s reach.

“The main goal of the new Promo Bay is to draw attention to disruptive things happening around the world. Art, activism, charity, startups, the weird and wonderful, the game changers and indie,” Dayble tells TorrentFreak.

“We’re shifting how we work, play interact, speak, live and fall in love. Hopefully, we can reveal some of the good stuff to a wider audience,” he adds.

In addition to the broadened scope The Promo Bay also wants to open source their code. They further hope to add an option to track the impact of their promotion campaigns through in-swarm monitoring of the numbers of downloads and download locations.

“We’re in talks with another Aussie startup that does in-swarm monitoring, for more complex measurement of our impact,” Dayble says. More news on these future improvements will be announced later, first the Promo Bay needs some fresh submissions.

Do you have something to plug? Head over to the new Promo Bay and perhaps your idea will soon be in front of millions of Pirate bay visitors.