Tech-savvy consumers, the Affordable Care Act, and competitive new companies entering the healthcare industry are all contributors to changes that will be affecting patients, providers, and payers in 2015.

2015 is fast approaching and most people are focused on setting goals, assessing the year that was and making resolutions that will help them improve their personal and professional lives in the New Year.

Brands that are not directly health-related are becoming health relevant. This is because the world now expects more from a brand than just products; people want to see a sense of purpose, of corporate responsibility and global citizenship. And where better to make a real difference than in health? The one thing you can be sure absolutely everybody cares about.