OMG! OMG! It’s that guy!!!!

But for a snippet of a night, he and his cohorts were able to convince a sliver of Manhattan that he was a big-time celebrity — because that’s what those people wanted to believe.

“The crowds grew on every block,” Cohen said. “People would praise my work. They’d say, ‘Oh my God, I can’t believe it. I’m such a big fan.’ Only one guy said, ‘I don’t know who you are.’ I said, ‘Well, I don’t know you who are either.’ And that was it.”

Check out his prank/sociology experiment, and contemplate what it says about our celebrity-soaked society.