Tablet Plus

Crosby Street Hotel

19.5

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From $555
Check availability as rates may vary for dates. Best rate guaranteed.

In general it’s true that we’re skeptical about the idea of hotel chains. But we tend to forget our principles when we’re talking about the Firmdale group. Their six London hotels are six of the best hotels anywhere, and they can’t help but be similar; aside from the obvious fact that they all share the same city, they all just as obviously share the same general philosophy of what a hotel ought to be — which they owe to their owners, Tim and Kit Kemp. And a part of that is visual, a natural family resemblance based on their all having been decorated by the very recognizable Kit.

Now if we didn’t greatly admire the (smallish, intimate, service-oriented) Firmdale philosophy, and consider ourselves huge fans of Ms. Kemp’s design style, we might be less excited about a London-based mini-chain expanding into New York. But a hotel like Crosby Street is exactly what this city needs. The contrast between the downtown grit of the cobblestone street outside and the plush sophistication of the hotel’s lobby is immediate, and striking. Say what you will about the bright colors and the decidedly un-minimal décor — it’s a rare New York boutique these days that presents so opinionated a face to the world.

This year, more than most, hotels are clambering over one another to slash costs and look adequately humble. What’s so appealing about Crosby Street, and the Firmdale approach in general, is that they’re unapologetic about the fact that theirs is a decidedly high-end offering. There’s something inherently a little bit decadent in the very idea of paying money for a place to sleep, after all, and while Crosby Street isn’t exactly conspicuous consumption of the champagne-in-the-bathtub variety, it’s by no means a hard time either — and the confidence shows, right down to the smallest detail.

This hotel includes the following special privileges for Plus Members only:

Complimentary upgrade upon hotel check-in, based upon availability

Guaranteed 4pm check-out

One complimentary glass of champagne or one cocktail, per guest, upon arrival

Welcome gift upon arrival

You can purchase Tablet Plus during your booking for 195 US$.
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