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Today, we’re going to talk about the biggest single mistake people make when launching a product (or service, for that matter): living on the “field of dreams.” In the classic movie Field of Dreams, a disembodied voice in a cornfield promises Ray Kinsella (Kevin Costner’s character), “If you build it, he will come.” In the […]

5 Myths about Custom Products Hint: #4 will surprise you… The conventional wisdom about custom (and customizable) products is way behind the times. You’ve probably fallen for several of these myths and never even known it! Myth #1: Custom Products Are Rare FACT: Not even close. They’re everywhere! The t-shirt for your family reunion, wedding […]