Employee Engagement: Earth Day

Multiplying the impact of small steps

Integrating sustainability into the everyday thinking of employees, partners and other stakeholders is one vital goal of any successful sustainability communications program. With that thought in mind, we conceived a week-long campaign theme built around Earth Day 2017 for employees at FMC Corporation’s global headquarters in Philadelphia. We created key messages within the context of an eye-catching graphic motif and distributed them through multiple channels such as daily emails, signage, intranet and video billboards. Various programmatic elements supported a relevant, relatable focal point for each day of the work week.

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