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What is SEO (Search EngineOptimisation), web site optimisation,online marketing, internet marketing?The process of increasing the amount ofvisitors to a web site by ranking high in thesearch engine results, pay per clickadvertising or social media followed bymaximising site conversions

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Phrase Matching• For the most accurate idea of how many peopleuse that term use exact match optionMatchtypeExamplekeywordAds may show on searchesthatExample searchesBroadmatchwomenshatsare synonyms, relatedsearches and other relevantvariationsbuy ladie s hatsPhrasematch"womenshats"are a phrase, and closevariations of that phrasebuy wo m e ns hatsExactmatch[womenshats]are an exact term and closevariations of that exact termwo m e ns hats

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What to do with Keywords•Page Titles, Page Descriptions, Headings•Website Copy, write compelling content & keep itcurrent•Keyword in the 1st& last sentence of the page, boldthe first one•Within Image Alt Tags•Within Anchor Text for internal pages•Make sure each page is different

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Off Page SEO• What does this mean• How to get links• Forums, Video, Blogs, Social Media• LinkedIn• Twitter• Facebook• ‘Keyword Cloud’

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Google Likes Links• One of the most important factors ingetting ranked• Inbound links to your website• Incredibly Important• From ‘authority sites’• The more the better• Use the right Anchor Text – a mix ofkeyword and generic e.g. ‘Click Here’

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How to use Social Media• Remember, Google Likes Links• Use Social Media sites to generate links to yourweb site• To grow a community around your products andservices• To allow friends to recommend you to theirpeers• Combine Online & Offline Strategies