O2 expects huge iPhone B2B demand

O2 said it was expecting huge demand for the 3G iPhone in the corporate and SME sector following its launch into select members of the B2B dealer channel on July 11.

Sixteen members of O2’s B2B Centre of Excellence can sell the device, with six more to follow at a later date. Its consumer sales channels remain the same (O2, Carphone Warehouse and Apple stores only).

O2 business sales director Ben Dowd said the network was now ready to make the device available to selected B2B dealers because features such as GPS and push email make it suitable for corporate and SME users.

Said Dowd: "These dealers are the partners who we have long standing relationships with and have consistently delivered for O2.

"It wasn’t an option to extend the device to them when we launched it in the first instance.

"There were obviously challenges for business users with the consumer focussed device, it didn’t have push email, and it now has VoIP capabilities, corporate security features and application software that can be opened to developers. Corporates can upload their own software.

"The original price was high for many customers to pay and we have recognised that. Now we have broken down some of the barriers that were there before, it opens up the iPhone to a huge market.

"The new pricing for the iPhone is absolutely in the mix with BlackBerry and other PDA type devices."

The 3G iPhone will be sold on existing O2 business tariffs, with an £8.51 unlimited data bolt on. The 8GB device will cost £84.26 on a small business regular user tariff but will be free on higher tariffs.

The 16GB version will be £135.32 on a small business regular user tariff, £51.06 on small business frequent user and medium business tariffs, and free on large business tariffs.