New York based software company IKINDI, provides powerful data management and integration tools across the middle office of large financial institutions. A customised distinctive typographic mark based on letterforms drawn from a rounded line shape forms the basis of the identity. These shapes can be interpreted as 'nodes of data'. This simple visual metaphor effectively translates how they interpret data and make it pure. The robust logotype along with the tagline we created: "IKINDI Integrators of knowledge” was then easy to apply across a wide range of collateral from print to digital. We were delighted to learn that IKINDI has recorded a 40% increase in sales in the months since completing the rebrand. The project included all brand communications and website.