Australian label Ksubi managed to do two things with their SS12/13 collection and matching runway video from Mercedes Benz Australian Fashion Week. Firstly, the iconic denim label seems to have succeeded in doing whatever it was Kanye Westwas attempting to do the past two seasons in Paris, namely, create sleek, sexy sportswear with a luxe/glamour edge. Hats off to Ksubi for showing Ye not only how it’s done, but for making it look pretty damn easy all the while.

The second thing is taking .gif culture and giving it a great big cuddle. The Lorin Askill directed runway video is shot in .gif style, with the image stuttering in the style of the iconic format, and lending itself to the newstalgia of 90s culture. We love this innovative mix of influences, and the way Ksubi always manages to stay one skip ahead of the sword.

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One Response to Ksubi’s Sporty, Sexy and Gif Ready

The Arabs have a set standard for clothing based mainly on their religion Islam. Islam has minimum standards that are set for personal modesty and these are reflected in the styles of clothing that is worn among the Muslims. Most of these standards and guidelines on the modes of dressing may be seen as outdated or conservative but the Arabs view them as the values of public decency and therefore infinite in terms on when they will cease to be followed. The Arabs buy their clothes in the Muslim world or they sew their own. The Islam religion just outlines the minimum standard of modest dressing but does not outline the style, color or the fabric that one should wear. The distinctive style that women wear has been an issue of controversy for a long time especially in the western world. The women wear the traditional Abaya with a full head and their face covered though some women now opt not to cover their faces. Many women in the Arab world dress conservatively. Some may cover their faces while others may not. The more conservative women wear long black garments called Abayah and these cover the whole body from the shoulders all the way to the feet. Inside this covering she may wear a traditional Arabian dress that may be full body length and with long sleeves and it may be decorated with beautiful beads. She can also be wearing a very fashionable dress from an international designer. A conservative woman will also wear a face and head covering in addition to the Abayah. The less conservative women wear the Abaya but do not wear the face and head cover. Some may wear the Abaya and a scarf like cover that covers only the hair but not the face. This cover is called a Hejab.

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