Introducing a New Marketing Tool for the New Year!

As an IGA retailer, the deeply personal story of how your locally owned IGA became—and remains—the heart of the community sets you apart from all the rest.

Doing what you do best—providing each customer with a hometown proud experience every time they visit your store—is the most powerful way you market this unique difference directly to your shoppers. Fortunately, there are more marketing tools available to you in the IGAdvantage to help you attract new shoppers with your story as you reward existing customers.

To make it easier than ever to incorporate IGAdvantage Marketing programs in your overall marketing plans, all IGA marketing themes, activities, offers and programs are now organized on an interactive marketing calendar! Conveniently located at the bottom left-hand corner of the home page of your Alliance site, this new digital marketing calendar provides a real-time overview with live links to click and follow for details about each one. It's a living, breathing resource that links directly to the marketing tools you need, including promotion and execution ideas, in-store POP, website customization tools, Red Oval partner support elements, and sweepstakes information. You can rely on it for up-to-the-minute accuracy, including links to examples of "best practices" shared by other IGA retailers. Log on to the IGA Alliance site to check out this innovative new tool, and remember to check back often to see what's new.

As always, please feel free to contact me if you have any questions about your marketing tools and resources, and to share your pictures and success stories!