CLIENT

Covenant Community Care (CCC), a faith-based community health center offering integrated medical, dental, and behavioral health care to everyone, regardless of their ability to pay.

OBJECTIVE

Create a 5–7 minute video showing the people and places that make up Covenant Community Care, hearing their stories, and developing an understanding of why an institution like CCC is absolutely imperative.

PROCESS

Three Lyons Creative worked closely with Covenant Community Care to capture the full scope of CCC’s work. We conducted interviews that dove to the heart of CCC’s incredible ability to care for the whole person. We then distilled the information through the editing process, mixed sound to build impact, and designed motion graphics that told CCC’s story in numbers.

OUTCOME

The final film, The Standard of Love, was shown at CCC’s annual fundraising breakfast, Courage to Care, contributing to the event’s success in which nearly $30,000 was raised for those who need it most. The film continues to tell CCC’s story online with over 4,000 views on Facebook alone. ​

Three Lyons Creative (3LC) is a video creative services company based in Detroit. Through community groups, artists, nonprofits, and businesses both large and small, 3LC strives to tell honest and people-focused stories with pride. ​