This blog is the first in a series of three articles on conversational marketing written in collaboration with Rebrandly and SocialBee. In the series, you’ll learn the basics of conversational marketing, the importance of it, and how it can work with your social media strategy. What is the website chatbot? Is it the next…

Find Out Which URL Shortener is Worth Integrating With Your App – Here are The Best Free APIs Currently Available. The first URL shortener was created in 2002 to shorten links for the now famous social network, Twitter. As the world became more digitally focused, the link shortener became a widely accepted service for a variety of marketing activities. …

If you haven’t yet run into the term “ephemeral content” and aren’t sure what it means, don’t let the seemingly fancy marketing buzzword confuse you. To help demystify the concept entirely, here’s a bit of etymology first: Ephemeral means temporary, derived from the Greek word ephemeros, which roughly translates to “lasting only one day”…

Bulk SMS is a great way to engage and interact with customers and prospects. People are more responsive to text messages and bulk SMS is a great way to get your business’ message across. Whether you’re alerting customers to a system update or looking to promote your latest product offering, bulk SMS ensures your message…

Anyone who’s read any of our articles before will know that we don’t believe using short URLs is the best way to create, share and manage links. We follow the branded link way of life. Branded links let users connect their own domain (in other words, not a generic domain) to create custom short links….

Like most people, you probably have a cell phone, and you probably use that cell phone to read text messages. Most Americans spend way more time sending texts than talking on the phone, and younger generations, in particular, prefer to communicate via text. So if you’re a small business owner, why wouldn’t you want to…

For the purpose of this blog post, I’m going to assume that you already have a vested interest in personal branding. You have social media accounts, maybe a blog and you’ve probably done some research on online personal branding tips already. But your online personal branding is something that can always be improved. A while…

When it comes to Google Chrome, there’s a lot to be said for those little extensions. Since the browser’s release in 2008, the Chrome Web Store has expanded its library to over tens of thousands of apps. More than simply ‘Add-On’s, we find that the best chrome extensions for YouTube can be a big help in…

Last March, Google URL shortener let users know that it would be winding down its service. Access was immediately cut off for new and anonymous users. While the platform’s other users were given a year to say goodbye to their Google short URLs and come up with a new link management strategy. Come April 2019,…

SMS marketing and email marketing have roles to play in your overall marketing strategy. Each holds unique benefits in the way they deliver information to your current and future audiences. But, it can be confusing to know which will give you the most return on investment for each campaign that you’re running. Let’s compare the…