Marketing

Generate the most coverage for your organization's mission by learning what works best when trying to get more media attention. From reproducibles to professionals sharing secrets, we've got the goods!

There was a time when the concept of adopting out "free" cats would prompt a chorus of hisses from cat advocates. Not so much anymore, as many shelters are waiving adoption fees and getting positive results for their felines.

Find out how, after years of facing the challenges that come with being situated in an undesirable or remote location, some shelters are pulling up stakes, heading downtown, and finding a place in the spotlight.

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Whether you need to learn the social media basics, or are looking for new ways to jazz up your group's online presence, this engaging presentation from Animal Care Expo 2011 by HSUS's own Carie Lewis can help!