Matific

Matific is an amazing scholastic resource aimed at the elementary level with thousands of activities to reinforce math curricula in dozens of countries.

Working alongside the director of marketing, I streamlined the young company’s stationery for its global employee base, art directed social media and blog content, created response marketing campaigns across multiple channels including events, e-mail & social media.

Eternal question: can math be cool?

Not sure about cool, but definitely fun.

Ground-up redesign of the blog and social media presence, from the blog itself to regularly-recurring original illustrations

Measurable customer engagement soared six hundred percent after the new social campaign was launched