The award nominations were evaluated based on five criteria, including an overview of company capabilities, detailed client case studies, future direction, feedback from customer references, and a case for the nomination. The awards were scored by a panel of judges comprised of independent industry experts.

The Case for Qualtrics XM™

Qualtrics offers the world’s first experience management platform designed to address the growing experience gap––the gap between market, customer, and employee expectations and what organizations actually deliver. The Qualtrics XM Platform™, helps companies measure, prioritize, and optimize the experiences companies deliver across the four foundation aspects of business—customers (CX), products (PX), employees (EX), and brands (BX).

Instead of relying solely on operational data, which measures past events, experience data from the Qualtrics XM Platform provides human-factor data–the beliefs, emotions, and sentiments that tell you “why” things are happening. The predictive intelligence layer within the platform allows companies to not only respond to the experiences they have delivered in the past, but also predict how changes will influence customer satisfaction in the future.

Reference customers leverage Qualtrics iQ to hunt down experience gaps automatically, predict what their customers want, and address issues before they have a negative impact. Machine learning helps automate tasks that were previously time-consuming or impossible to scale, like analyzing open text feedback or finding key drivers buried in data.

From Porsche and MasterCard to Disney and Microsoft, Qualtrics helps the world’s largest and best brands create and deliver powerful customer experience. Qualtrics’ XM Platform helps organizations collect and analyze feedback at every meaningful touchpoint, uncover key business drivers, predict future customer needs, and retain customers for life. Over 8,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics.

More information on the 2018 Customer Experience Vendor Excellence Award can be found on Temkin Group’s blog, Experience Matters.

About Temkin Group

Temkin Group is widely recognized as a leading customer experience research and consulting firm. Many of the world’s largest brands rely on its insights and advice to steer their transformational journeys. Temkin Group combines customer experience thought leadership with a deep understanding of the dynamics of organizations to help accelerate results. Rather than layering on cosmetic changes, Temkin Group helps companies embed practices within their culture by building four critical competencies: Purposeful Leadership, Employee Engagement, Compelling Brand Values, and Customer Connectedness.