Gartner Research

Invest Implications: 'SWOT: Amazon, Device Technologies, Worldwide'

Published: 12 January 2018

ID: G00351353

Analyst(s):
Andrew Neff,
Adam Woodyer

Summary

Amazon's device technologies are designed to drive consumers to the Amazon ecosystem, where paid content and services partially subsidize device costs. This enables Amazon to offer its devices at highly competitive prices.