2011 PR People Awards – Social Media Professional of the Year

Winner: Bonin Bough

Global Head of Digital, PepsiCo

Tasked with getting PepsiCo on the social media map and into the hearts and minds of online brand influencers, Bonin Bough has been instrumental in integrating digital media into PepsiCo’s overall brand vision and growth strategy. He is credited with bringing PepsiCo to SXSW, as well as spearheading Gatorade Mission Control, PepsiCo10 and the Pepsi Refresh Program. —SVC

In 2012, PR will:
“Continue to be a discipline at the leading edge of digital and social. But I hope it will become more part of the marketing mix.”

Hometown: New York CityFavorite Team: New York GiantsBest Business City: BerlinFavorite Movie:Spaceballs

Honorable Mentions:

Meredith Chapman, Senior News Editor, University of Delaware: Chapman has brought UD up to social speed, creating a social media guide and student portal.