That’s Nicolás Chica, Secretary General of the Union for Small Farmers and Ranchers in Granada, suggestively biting into a slice of watermelon (not, thankfully, cantaloupe) while wearing nothing but his birthday suit. The accompanying text reads: “Consuming the fruits and vegetables of Spain is…Natural. And those of Granada are exceptional.”

Um, does anyone besides us and copyranter notice the giant cucumber aimed at his culo?

And if you wanna see Chica in action, there’s an accompanying commercial that’s equally cheeky. (about as NSFW as Ashton Kutcher’s debut on 2 1/2 Men)