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This app, reviewed for this blog by Paul Rouke, allows you to upload an image from your webpage and to find out which elements of the page stand out for users. Useful for testing the clarity of calls to action.

You can create a test via Usabilla’s website in a guided process that begins with you entering basic test information and creating pages and tasks for testers to complete, and enables you to invite participants to the test. There are various pricing levels, but you can test two pages with up to ten participants free of charge.

After uploading a screenshot of the user interface they want to test, users can set tasks and invite others to participate. The results are presented with heatmaps to show where people clicked, and a report showing the average time taken to complete tasks.

This site uses an algorithm to simulate users, and generates an eye tracking map to show which areas of the page attract the most attention. There is a free demo that allows you to test one image every few hours.

Recommended

According to a survey of the customer experience of twelve utility and broadband suppliers’ websites, British Gas was the top performer, thanks to a usable website and clear product and pricing information.

For the study from eDigital Research, 20 customers and 20 non-customers tested the websites of 12 home services suppliers for usability and customer experience.

Consumption is up, dollars are down. In traditional media channels it’s the same lament time and time again: audiences are rising, but advertising continues to plummet.

Gourmet, Cookie, Modern Bride, Portfolio, I.D., Vibe, Blender, Domino, Metropolitan Home – the magazine body count is mounting. Over 400 magazines folded last year, despite the fact that a survey of 1,000 consumers just publised by the CMO Council in conjunction with InfoPrint Solutions finds 92 percent of consumers still read magazines in print, and 90 percent say they want to keep it that way, e-readers be damned.

Yet at the same time, 78 percent of these consumers say more relevant and personalized content, promotions and ads would “increase their advocacy and loyalty.”

So it would seem all print publishers have to do to resuscitate a foundering business model is figure out how to personalize their (dwindling) print ad pages to the wants and needs of individual readers.

Google may not be at the front of the current geolocation charge, but that doesn’t mean the search giant isn’t interested in taing over. This week Google announced a new feature that it hopes will make users more comfortable sharing their location with Google.

The Google Location History Dashboard gives Latitude users a snapshot of where they’ve been. That data may just provide some utility for users (and get people more comfortable using Google’s location service).