ETT staff welcomed us in the beautiful hall of Villa Fieschi in Sestri Ponente (Genoa) to take us on a wonderful journey through a century of industrial innovation in our city.

One hundred years ago, at the beginning of the Great War, Ansaldo Aeronautical Establishment was in this area of Genoa and here theshipwrights and carpenters of the navy built the first airplanes, made of wood and canvas as boats

After the war, the factory was converted. It was the era of the great ocean liners and workers adapted their skills to a new production,building furniture and decorations for the big ships.The shipbuilding industry was changing: the hulls were made of metal; the German and the English workers were much more competent of these new technologies.

But in the thirties, in the Ansaldo Shipyards, the gap in knowledge and technique had already been filled.The Rex, the most innovative ship in that time, was born few hundred meters from Villa Fieschi.The fluid dynamics of trout was studied to design the keel. It was the first big ship with air conditioning on board. This and other dozens ofinnovations made the Rex the most futuristic ship for its time.
The Rex was the most innovative ship, but also the fastest one. It broke the record in transatlantic crossing and grabbed the blue ribbon to the Germans. In a few years, Genoese workers achieved excellence in design and manufacture.

The time journey comes to the present. Even today (as yesterday) every innovation, even the most technological one, brings with itself achange and a community transformation, as the multidisciplinary team of ETT, a company founded in 2000 in Sestri Ponente.In recent years this reality has grown and has been able to transform, holding together different techniques and knowledge and finding a balance between what they can do and what they dream to be able to do.

Today ETT is a leader in the Digital Heritage arena and provides high technology services and systems to the market both in Italy and abroad.

During the visit ETT staff showed, for example, how Italian cultural heritage can be promoted, turning a simple visit to a museum in an authentic multi-sensory experience.
The participants had the opportunity to see innovative products designed for museums and exhibitions.

But ETT is very active also in Smart Tourism and Smart Interactive Learning areas, designing applications based on modern technologies like Augmented Reality (AR) and Virtual Reality (VR).
Then during the visit everyone was able to enjoy immersive experiences using devices or wearing 3D viewers such as Google Glass, andSamsung Gear Oculus Rift VR.

The tour lasted about two hours and was really a success.
Let us quote some significant moments, hoping to receive you as our guests very soon:

30+ visitors had the opportunity to immerse themselves in the universe of new media, meeting a company which is evolving from a software house for smart government applications to an experience provider, enabling the full power of new media for they customers and for the final users.

Oculus Rift vs Google Cardboard

The change ETT is riding involves the transformation from a pure technology company to a network of talents from different backgrounds, either internal or partners, introducing the concept of being a “Knowledge Integrator”.

Knowledge Integrator: the concept deserves a picture!

The presentation provided by Davide Pantile, Project Manager, and by Giovanni Verreschi, CEO, depicted their history, their project and their values, with a touch of passion and pride: if you missed it you can have a look on ETT website for having an idea.

What is much more diffult to explain is the live demo part of the visit! The professionals, entrepeneurs, managers, scientists and academics attending the tours suddenly became as a kids, as soon as we started to be immerse in the virtual and augmented reality experiences! With many devices as Oculus Rift, Samsung Gear, and the simple and ingenious Google cardboard, we rode a moon rover, played to break a virtual wall, dived as a minuature scuba in the blood stream of red cells and much more demos.

In addition to the exciting immerisive devices and the touch and touchless user interfaces the “WISH” showcase deserves a mention. It looks like a standard transparent showcase, until the glass between you and the product takes life and become a 50″ animated touch screen screen which overtake the standard showcase and descriptive plate of any shop or old-style museum in the world! This technology is proprietary and patented by ETT and is entirely developed in Italy.

TalenTour is proud to announce the participation to OCEANS’15 program with two technical company visits in Genova!

The visits will be cross discipline: the ocean is the main theme but the contents will spread from virtual and augmented reality to underwater robotics, connecting the visitors with two very advanced and talented companies.

Headquartered in Genoa, with offices across Europe and made of a young team of people with passion for innovation, the company set itself the mission of delivering a truly engaging virtual reality user experience.

Starting from the people rather than the technology capabilities viewpoint, the team analysed over 15 years the concepts of storytelling and the human interaction, engagement and immersion process which are essential for people as they develop any “memorable” experience.

There are many stimuli in meeting with the ETT team: experiencing the latest in virtual reality and user interface is just one of them, as technology is indeed key.

But the real excitement comes from sharing their own learning experience, boasted by about three hundred installations in museums, parks, public and private exhibitions. This really adds a complete new dimension.