Ford, as an auto brand, undoubtedly, commands the respect it gets on the road. And, that is not without a very good reason. Be its performance on the road, the technology front or adding more to the driving experience, Ford does it all with a difference. The renowned auto brand keeps adding different features and tech inventions to maintain its stance in the market and be on the competitive edge.

That being said, let’s now come to the latest development. For all those diehard Ford car fans out there who are planning to buy Ford’s 2018 EcoSport version, there is a good news. Yes, the brand has announced that its EcoSport 2018 version will come equipped with Google’s Waze. Besides Google’s Waze, Ford EcoSport 2018 version is also to have Amazon’s Alexa integrated into the Ford infotainment system. However, Alexa was already there in Ford Cars, but with a limited capability. Moreover, Ford Cars had Google-owned navigation system as well, which was accessible for Android users only. Now the new Ford’s integration might be operational for iPhone users on top. Means, the company upgraded some of its features and made it handier for its users.

These features will come equipped with the latest version of its in-car infotainment system, SYNC 3 that is. The Ford sync 3 Alexa integration with Waze navigation system is a big move to appeal the buyers as it would be great to see the Waze integration car with equipped Artificial IntelligenceSystem. This simply means that the car owner will get an Amazon’s Alexa digital assistance and access to Alexa in car. However, there is a bit mishmash of apps here, honestly! While Ford’s SYNC 3 feature enables you to use Waze’s navigation or Apple Maps, it prompts you to use one of the apps between CarPlay and Alexa. So, if you want to use Alexa, you will need to back out the SYNC menu, and vice versa.

What all that a user sitting behind the wheels of Ford EcoSport 2018 car or sitting next to the driver has to do is to plug in his phone into the car. Once the user does so, Ford’s SYNC AppLink will search for the compatible apps that are installed on the phone, including Google’s Waze. The integration will allow users to use the app on the car’s larger infotainment display, which is expected to be as good in size as an eight inch tablet screen is for that matter, but surely not confined to, playing music, reading news, creating a shopping list, checking traffic conditions, weather and so on. So far so good, but that many features should not distract the driver from the road.

With all these features and information being available on the infotainment system, remaining entertained on the go, finding the right route to the destination, and doing so many other things that would not have been possible doing in any other vehicle available in the market as of now surely make Ford lead from the front.