“When asked what I personally do I reply in a variety of ways. For Her Majesty’s Customs I am a photographer. For music press – a graphic designer. For film people I’m a director. For my mother an artist! For my loved ones, a pain in the butt. Sarcastic musicians see me as an organizing ponce who doesn’t do much actual work. True believers, ie employees, however, know I make images. I think of ideas, often in collaboration, and turn them into tangible visuals, be they still photographs or movies”.