In October 1969 three Airline pilots opened an equipment rental store in an old Esso gas station on Route 1, on the marsh south of Hampton. The store offered equipment to contractors and homeowners, which could be too expensive to own, but reasonable to rent.

In 1971, George Bouras was hired as the General Manager, and by 1973 he had become the sole owner. The store expanded along with the growing seacoast area. At one time, there was a small concrete plant on-site, producing concrete by the yard, which was hauled away with towable carts.