—DC Consultant to Bring Newsmakers to Leading Healthy Lifestyle Company—

New York, NY, February 27, 2012 – Rodale Inc. announced today that political consultant Marc Adelman will join the world’s leading healthy lifestyle publisher as Contributing Editor of Rodale Books. In this new role, Adelman will be responsible for generating book concepts and developing partnerships with newsmakers and tastemakers to tell their stories in book form for the company. He’ll also advise on similar content for Men’s Health, Women’s Health and Prevention, working closely with Dave Zinczenko, General Manager of Rodale’s Healthy Living Group who oversees the Rodale Books division, and Steve Perrine, Publisher, Rodale Books.

“Marc is an innovative thinker and great social connector with an innate understanding of how valuable relationships can forward a company,” said Zinczenko. “We’ll leverage his talent to bring in political, social, cultural and philanthropic leaders to our already robust roster of authoritative authors.”

Adelman runs Adelmania Consulting, a strategic “Do-Tank” firm in Washington, DC, that specializes in public affairs management and strategic planning for corporations, non-profits and foundations. He helps organizations reach influential opinion leaders on a national scale. As well, Adelman caters to celebrity clients with regard to social advocacy on and off Capitol Hill.

“Rodale is known for its cache of health and wellness brands, as well as its environmental and political book publishing program, which continues to publish real game changers for our society, from His Royal Highness Prince Charles’ The Prince’s Speech: On the Future of Food to Al Gore’s An Inconvenient Truth,” said Adelman. “I’m thrilled to be working with a company that has dedicated its mission to empowering people to change their lives and the world around them.”

Adelman has worked closely for The Clinton Foundation, Senate Majority Leader Harry Reid, The Democratic National Committee, and the Kerry/Edwards 2004 presidential campaign.

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About Rodale Inc.: Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States, with a collection of bestselling titles, including Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That! and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit www.rodale.com.