July 10, 2013 -
By: David Newman
“Bad news: Marketing for the sake of marketing is broken. Kaput. Finished.
Smart marketing is all about helping you generate MORE leads, BETTER prospects, and BIGGER sales. Period.
Good news: That also happens to be the purpose of this cheeky, powerful little manifesto you’re reading right now.”

Jan. 16, 2013 -
By: Dave Lavinsky
“In business, as in everything else, you need to have a clear vision of where you want to go. Then, and only then, can you create a plan to follow to get you there. The key is to “start at the end.” Figure out where you want to go. And then you can reverse engineer the path to get there.”

Jan. 16, 2013 -
By: Dave Kerpen
“The speed and ease with which information travels—the good, the bad and the ugly—is faster than ever before, and only accelerating. Today, the brands that succeed aren’t the ones that spend the most money on disruptive advertising—they’re the ones that spend the most money on creating valuable, meaningful products and customer service.”

Aug. 8, 2012 -
By: Dov Seidman
“'How?' is not just a question. HOW is the answer. ... The way to forge a better, more sustainable path of growth and progress lies in the realm of human behavior—HOW we do what we do.”

April 11, 2012 -
By: Jason L. Baptiste
“Successful entrepreneurs are never selling, and always storytelling. Throughout this manifesto, I want to focus on how an entrepreneur can use storytelling to persuade four key constituents that can ultimately make or break their startup—the press, team members, customers and investors.”

March 21, 2012 -
By: Meg Cadoux Hirshberg
“Clearly, when it comes to business-building, some degree of obsession is required—or soon the business won’t be around to obsess about. The problem arises when entrepreneurs try to simultaneously enjoy a thriving family life.”

Nov. 2, 2011 -
By: Kevin & Jackie Freiberg and Dain Dunston
“It doesn’t matter what industry you are in, someone, somewhere right now is building a product, process or business model designed to kick your butt. If it’s you, then you define the rules by which others must play the game. If it’s NOT you, then you had better get comfortable playing by someone else’s rules.”