AGENDA

NEWS

The 10th wave of the World Luxury Tracking, 5th one devoted to emerging markets has been launched. New in 2016: Thaïland + Focus on China with a sample that has been doubled. Results available in the Fall of 2016. To learn more about this project, go to the project part of this site or contact the Association.

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06-30-2009: LUXURY BRANDS DISTRIBUTION, IS THERE AN IDEAL FORMULA?

Conference

In times of crisis, more than ever, distribution becomes a crucial issue. Heavy and risky investments, brand image control, risk of non-payment, massive discounting by retailers, e-commerce development, these are some of the factors that should be taken into account when building a distribution strategy. Is it possible to find an optimal mix between total control and other possible formulas?