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Press: UK is on the cusp of an app revolution

While consumers almost instinctively grasped the appeal of apps right from the launch of the iPhone in 2008, enterprise took a little longer to warm to them. Now, however, with more organisations realising the power of apps to streamline internal processes, drive cost-savings and propel businesses forward, we’re on the brink of an enterprise app revolution.

While consumers almost instinctively grasped the appeal of apps right from the launch of the iPhone in 2008, enterprise took a little longer to warm to them. Now, however, with more organisations realising the power of apps to streamline internal processes, drive cost-savings and propel businesses forward, we’re on the brink of an enterprise app revolution.

When thinking about enterprise implementation, there are three different types of application: built-in applications for a particular operating system, for example, a calendar; then there are off-the-shelf solutions you can download from an app store; and bespoke applications. According to Juan Pablo Luchetti, consultancy director here at Mubaloo, in practice, a good strategy combines all three. One of the key challenges is to understand where off-the-shelf fits, where custom comes in and how to use as much as you can from those built-in solutions.

There are many considerations when thinking about implementing a long term mobile strategy, click here to read the full article where Juan Pablo goes into this further as well as presenting real-world examples where companies went mobile and won.