Cause on Adrantshttp://www.adrants.com/
Marketing, Advertising and Social Media News With Attitude by Steve Hallen-us2014-10-24T11:16:45-05:00

Strawberry Frog PSA Calls Attention to Need For Ebola-Fighting Medical Supplieshttp://www.adrants.com/2014/10/strawberry-frog-psa-calls-attention-to.php
New York-based humanitarian aid organization AFYA Foundation has teamed with Strawberry Frog to create a video campaign which aims to raise awareness of the need for medical supplies to combat the spread of Ebola. ]]>Cause2014-10-24T11:16:45-05:00Volunteer Effort Garners Support For Ukrainian Armed Forceshttp://www.adrants.com/2014/10/volunteer-effort-garners-support-for.php
Kyiv-based ad agency Banda and Radioaktive Film are out with a video which aims to garner support for the Ukranian Armed Forces who have had to leave their families, their friends and their jobs to combat Russians in Eastern Ukraine.]]>Cause2014-10-24T11:01:12-05:00All Those People Who Slept on the Street Waiting For the New iPhone Will Go Home Today, 600,000 Homeless Americans Will Nothttp://www.adrants.com/2014/09/all-those-people-who-slept-on-the-street.php
Brilliantly taking advantage of the First World Problem of waiting in line to get the new iPhone, this video for the National Coalition of the Homeless both pokes fun and sends a strong message about sleeping on the streets. ]]>Cause2014-09-19T11:25:54-05:00Naked Breasts Adorn Billboards For Breast Cancer Awareness Campaignhttp://www.adrants.com/2014/09/naked-breasts-adorn-billboards-for.php
Breast cancer awareness charity CoppaFeel, which has previously
urged college students to touch each other's breasts and presented us with the Topless Female Trampolining World Championships, is, again, placing breasts front and center in its efforts to call attention to breast cancer.]]>Cause2014-09-17T11:15:12-05:0010 Universal Marketing Lessons from the ALS Ice Bucket Challengehttp://www.adrants.com/2014/08/10-universal-marketing-lessons-from-the.php
The climax of the ALS Ice Bucket Challenge has come and gone, but there are still plenty of people dumping freezing cold buckets of water on their heads to raise awareness about amyotrophic lateral sclerosis (ALS, also known as Lou Gehrig 's Disease).]]>Cause2014-08-29T12:06:22-05:00Promoter Forces Concert Goers to Watch This Guy Flip Out on Ecstacy Before Attendinghttp://www.adrants.com/2014/08/promoter-forces-concert-goers-to-watch.php
Here's an interesting approach to festival promotion. Made Event, the promoters of electronic dance music concerts, including , Electric Zoo, has launched "Come To Life." The campaign encourages attendees to organically enjoy -- rather than with chemical enhancement -- the light show, the music and the energy of the crowds.]]>Cause2014-08-08T10:07:18-05:00Here's Why Lego Should Maintain Its Partnership With Shell And Why Greenpeace Should Support Ithttp://www.adrants.com/2014/07/heres-why-lego-should-maintain-its.php
So Greenpeace is out with with an emotionally powerful ad that takes issues with a deal Shell and Lego signed to sell the toy maker's products at gas stations in 26 countries. The ad centers on Shell's Arctic drilling and focuses on the harm an oil spill could have on the environment.]]>Cause2014-07-08T08:10:02-05:00You Will Definitely Find A Better Hiding Place For Your Sex Toys After Watching This Gun Safety Adhttp://www.adrants.com/2014/06/you-will-definitely-find-a-better-hiding.php
Latching onto the notion children do not respect boundaries or privacy when it comes to snooping around the house for fun items to play with, this gun safety ad from Evolve features two mothers talking to one another while their children run around the house and play.]]>Racy2014-06-26T11:14:21-05:00When You're World Cup Team Loses, It's Bad. You Won't Believe How Horrifying It is For This Womanhttp://www.adrants.com/2014/06/when-youre-world-cup-team-loses-its.php
In a PSA for the Tender Education and Arts #StandUpWorldCup campaign, a woman watches as her World Cup team appears to be winning and then doesn't. The look of devastation on her face turns to outright fear which is explained by the statistic that follows.]]>Cause2014-06-25T15:11:00-05:00If People Didn't Have Guns in the First Place We Wouldn't Need This PSAhttp://www.adrants.com/2014/06/if-people-didnt-have-guns-in-the-first.php
OK so the Ad Council, in partnership with the National Crime Prevention Council and the Bureau of Justice Assistance, is out with a new firearms safety campaign entitled Safe Firearms Storage. The work, created by Merkley+Partners, features children basically begging their parents to use caution just as parents so often instruct their kids to use caution when doing things in life like riding a bike or swimming in a pool. ]]>Cause2014-06-19T13:59:39-05:00