World’s largest software company has once again proved why they are the market leaders. In a scintillating display of marketing strategy, Microsoft has launched their newest version: Windows 10 as a free upgrade across 190 countries.

New devices with Windows 10 operating system would be available in market from mid-August.

The Windows 10 launch was planned on a grand scale, as Microsoft had invited their biggest fans and media personals at various events in 13 countries, and creating buzz via several hashtag centric campaigns and social causes.

Here are some of the images from the event that happened in Delhi today.

Microsoft had created a special ‘Insider Group’ to take feedback and suggestions regarding Windows 10. And the biggest outcome of this initiative is the return of ‘Start Menu’ and ‘Live Tiles’, which were mysteriously absent from Windows 8.

Windows 10 had been described as the ‘most secured Windows’ ever with special focus on network security and business needs. Thinking strategically, Microsoft had built-in enterprise grade security into Windows 10, and enabled easy integration with Microsoft Azure Cloud.

Additionally, Microsoft is also launching all new, revamped Windows App Store, which had started accepting new apps for Windows 10. In fact, Windows Store is the only app store wherein users can use Cortana to control apps via voice and also receive real time notifications.

Going by the looks and feel, Windows 10 seems an honest effort by Microsoft to reintroduce the magic which was absent in Window 8 and Vista.

Mohul keenly observes the nuances of Indian startup world; and tries to demystify the secrets behind Technology, Marketing, Mobile and Internet. He is a Writer by passion, Marketer by choice and Entrepreneur by compulsion. Follow him on Twitter here: @_mohul