The impact that online reviews and social media chatter have on the hotel industry can no longer be ignored by brands and property management companies that hope to maintain their reputations and provide guests with high-quality service. But attempting to ...

In his blog “Inn-Sane” last summer, Trevor Warner, president of Warner Consulting Group, said about DirecTV’s newest offering to hotels, “DirecTV is introducing the ‘home experience,’ which may change everything from technology to decision-making moving forward.” (Full disclosure: Warner’s blog ...

In our information-hungry society, technology has rapidly transformed the way consumers make purchases today. And as our methods of communication evolve, businesses must embrace new approaches for engaging with their customers. In the lodging industry, this has prompted many hotels ...

The lodging industry has the highest prevalence of credit card hacking attempts, which is why it’s imperative that hotels protect their guests’ cardholder data. “When you think about data security and the lodging industry, it is a much more complex ...

Today’s environment of interconnectivity, crowdsourcing, flash sales, mobile marketing, and social media adds additional complexity to the already challenging job of driving revenue and profits for hotels. Every time you turn around there is another opportunity to dump inventory at ...

Did you develop your own website and now it needs an updated and more professional look? Do you need website optimization but the cost terrifies you? Spur of the Moment Ranch in Wisconsin shares its experiences with other small and ...