Taylor Swift released her seventh studio album today, launching new project, Lover, in an explosion of pastel glory stretching from the artwork, to the cassette tape version, to the exclusive merch (including a limited time partnership with Stella McCartney).

In the album’s liner notes, Swift describes the collection of songs as a “love letter to love itself—all the captivating, spellbinding, maddening, devastating red, blue, gray, golden aspects of it (that’s why there are so many songs).”

Yes, it’s her longest album to date, with 18 tracks, all of which she co-wrote, and co-produced, including three solo writes (“Lover,” “Cornelia Street,” “Daylight”). Frequent collaborator Jack Antonoff co-produced 11 of the tracks and also co-wrote several. Other producers on the project include Joel Little, Louis Bell, Frank Dukes and Sounwave. Notably absent are producers Max Martin and Shellback, who worked with Swift on previous albums.

Guests on Lover include Brendon Urie of Panic! At the Disco on “ME!” and the Dixie Chicks on “Soon You’ll Feel Better.”

Swift has been making the rounds in recent weeks, carrying on her tradition of Secret Session listening parties with fans, including one in Nashville.

Lover marks the first time a Swift album has been made available to streaming services on the same day it was released.

Album Releases

September 13Brett Young/The Acoustic Sessions [EP]/BMLG RecordsThe Lumineers
/III/DualtoneVarious/Country Music – A Film By Ken Burns (The Soundtrack) [2CD, 2LP and digital configurations]/LegacyGeorge Strait/Strait Out of the Box: Part 1 [Walmart re-issue]/MCA Records NashvilleHailey Whitters/The Days