“Given the success of Hulu so far in terms of subscriber growth and the relative brand strength and other things too like demographics, we think there’s an opportunity to increase investment in Hulu notably on the programming side,” Iger said.

“We think there’s an opportunity to increase investment in Hulu notably on the programming side.”

Part of those expansion plans means making Hulu available in international markets. Hulu’s biggest competitor, Netflix, has seen immense growth, thanks to its international market, whereas domestic growth has notably slowed down over the last quarter. Iger’s plan to offer Hulu’s content to an international audience and build upon series from FX and Fox is one method of trying to substantially increase subscriber counts. It’s unclear if Hulu will follow in Netflix’s footsteps and invest in more foreign original series for its international subscribers, but Iger said those conversations will happen once the company takes majority control of Hulu.

“After the deal closes and after we have the 60 percent ownership, we’ll meet with the Hulu management team and the board, and discuss what the opportunities are in terms of both global growth and investing more in content,” Iger said. “But that’s something that we have to do after the deal closes.”

If Disney plans to expand into European markets, the company will have to ensure that its content offering matches new impositions from European regulation. That means more original content for international foreign countries could be on the way, but it won’t happen for quite some time. Disney’s acquisition of Fox is expected to be completed in 2019.