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Three Ways Social Media Marketing Can Boost SEO

Although search engines such as a Google, Yahoo, and Bing do not allow signals from popular social media sites to directly impact the search ranking of a brand, there is no doubt that a good social media marketing strategy can have a positive effect on SEO. Social media provides business owners and marketing professionals with a viable method of putting their business out there at the front and center of search engine results pages, creating more online content for their brand and maximizing exposure to a target audience. Here are some of the main ways in which social media impacts on SEO.

#1. Drives Traffic to Websites

Social sharing may not be able to directly improve your ranking in Google search. However, what it can do is significantly increase the amount of traffic to your website, which in turn will give you more favor with search engines. Posting links to quality content from your brand blog or website can encourage shares, likes, and comments, all of which create more web content related to your brand and maximize your online exposure. By using social media to drive social traffic back to your official website, you can increase your organic search ranking; this will help your brand become more of an authority online when it comes to the search engines.

#2. Social Profiles Rank in Search Engines

Although your social profile may not be able to improve the ranking of your brand website or blog, the good news is that being present and active on social media will give you more content to put out there to users searching for a brand like yours. Think of the last time that you searched for a brand on Google – it probably wasn’t just their website that came up in the results but also their social media profiles. Since social profiles will also appear in search engine results, it can take up more valuable space at the top of the search results and help you to get ahead of your competition when it comes to visibility. Visit Clayton Johnson SEO to find out more.

#3. Boost Brand Awareness

Lastly, a high presence on social media does not just help your brand to improve SEO and visibility in search engine rankings; it will also increase brand awareness amongst your target audience. During the second quarter of last year, there were around 1.7 billion active monthly users recorded on Facebook, along with over 300 million users on Twitter during the third quarter. These figures illustrate just how important social profiles have become for boosting brand awareness, which in turn can play a part in improving SEO. As a business owner or marketer, there are several ways in which you can use social media to your advantage to gain more brand awareness and recognition online. For example, constantly engage with your audience by asking questions, requesting their opinions, and starting discussions.

Would you like to add to this list? How has social media use improved SEO for your brand? Let us know in the comments.