Chicago-headquartered consumer products sales and marketing firm C.A. Fortune has acquired national e-commerce agency DaCosta Global, the second transaction this year following its earlier acquisition of branding company JB Chicago.

DaCosta, which was founded in 2004, specializes in selling and marketing consumer products via e-commerce giants such as Amazon, Jet.com (acquired by Walmart for $3.3 billion in 2016) and Kroger. It helps establish and enhance brands’ online item catalog, optimize content and search functionality, while developing advertising and promotional plans to build their online businesses.

“We were impressed with C.A. Fortune’s persistent commitment to investing in experts within their field and the agency’s energy and vision as a whole – it aligns very well with the DaCosta culture,” co-managing partners of DaCosta, Joy Tucci and Nancy Sur, said in a statement.

The agency will continue to operate independently out of Seattle, Washington upon closing the deal.

Meanwhile, C.A. Fortune stresses in a release that it sets its sight on becoming the leading U.S. consumer products service firm with an intense focus on the consumer packaged goods brand sector, while maintaining its privately held culture and unrivaled boutique level of service.

E-commerce currently accounts for roughly 3% of the grocery sales in the U.S., according to C.A. Fortune CEO Tyler Lowell.

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“While the core functions of an agency’s role within the e-commerce space differ from that of brick-and-mortar retail, such as SEO, content management, the fundamental value we can offer and deliver for our current and prospective clients is very similar,” said C.A. Fortune’s CEO and managing partner Tyler Lowell.

The goal is to make sure “the eyeballs are tracking the products and elevating the brands to be in a more competitive position online,” he added, noting that shopping online presents a different experience compared with in-store shopping.

“With DaCosta on board, we can now offer our clients a full-service coverage model across the national e-commerce space… From brick-and-mortar retail to e-commerce, it closes the loop for a CPG looking to grow an omnichannel brand.”

Lowell expects many food and beverage brands to benefit from the DaCosta partnership, particularly those in the snacks category, as some of the large snacks producers such as Mondelēz and Hershey have set their ambitions to generate billions of dollars alone from e-commerce.

Mondelēz announced in 2015 that it targets over $1 billion e-commerce revenues by 2020, and subsequently partnered with several regional online stores – Snapdeal in India and Alibaba in China, while Hershey has also adopted various e-commerce strategies to better engage with online consumers over the years, including the ‘click and collect’ model.

“E-commerce will continue to scale in a consistent upward motion,” Lowell said. “It currently accounts for roughly 3% of the grocery sales nationally. While it’s impossible to determine exactly the pace at which e-commerce will take additional share of brick-and-mortar retail, our position is very simple, we want to ensure our value-added service offerings are firmly in place, regardless of a consumer’s purchase decision.”

C.A. Fortune also plays a key role in furthering the fresh food movement which is not only happening in the natural and specialty channel, but mass retailers such as Walmart as well, and snacks overall contribute significantly to the health and wellness sector.

“The reality is consumers are looking for more wholesome, lifestyle-centric brands,” he said. For example, “When you look at [Walmart’s] bakery section or fresh on a more general level, one of the things you are seeing is that brands often times are proactively getting out into the front of a retailer” – an increasingly popular merchandizing strategy retail stores implement to resonate with the changing consumer demands.

While the acquisition of DaCosta marks C.A. Fortune’s initial entry into the e-commerce space, the agency will continue to scale its e-commerce business unit in coming years.