A Plea for a Unified, Blu Future

"It's time to knock it off. Ever since the two rival next-generation formats launched in 2006, I have been calling for an end to the format war, but without specifically telling one side or the other to get out."

"I'm doing so now. With Warner Home Video dumping HD DVD, the format has the support of just two of the six major studios. It cannot win. At best, it can be a spoiler, but I'm hoping Toshiba, Universal and Paramount will take the high road and, for the good of the entire industry, bow out. Universal and Paramount, in particular, need to jump on the Blu-ray Disc bandwagon so we can go into the new year with a unified front and a unified mission: To educate consumers about the advantages of high-definition media and convince them the time to transition from standard DVD to Blu-ray is the day they bring that HDTV into their home."

There is nothing for them to gain from continuing on.If they continue everyone looses. The customers, the industry and themselves in particular. They should do the honorable thing and bow out with dignity now rather than being forced to by consumers not buying HD-DVD.