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Just as our brains are divided into two hemispheres; the left side for logic and right side for creativity, there is often a divide between business strategy and design within many organisations.With the rise of exponential technologies such as Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR), the role of design is reshaping the way businesses tackle strategic problems.Design thinking principles enable designers to utilise data and visually communicate abstract concepts. Communicating such concepts is often difficult to explain in business strategy alone. By bringing forth unique problem-solving capabilities, designers are able to enrich business conversations and illuminate relationships, considerations, and implications of a company at a strategic level.If design can help tackle business problems so well, then why aren’t designers a bigger part of the decision-making process? Solving business problems requires a balance of traditional business strategy and design methods. Companies can nurture the benefits of design by establishing an environment that supports design and technology-led decision making as part of their business models.At this Lunch and Learn, learn from Mark Eagleton, Senior UX Designer at Tennis Australia. With Mark, you’ll be discussing and exploring the following:

How companies can rethink business problems using design principles

How design principles can help de-risk new business models

Why a design approach is crucial to creating a future of sustainable businesses

The growth of circular design

The balance between traditional methods of designers vs. the approach of business consultants

How businesses can leverage the unique talents of designers to influence their business strategy

Presenter -

Mark has over 17 years’ experience in professional services, government, banking and Fast Moving Consumer Goods. He’s passionate about the role of customers at the centre of service design. Through understanding design and business constraints, Mark believes that aligning business strategy and technology can deliver usable and desirable solutions for customers.Mark’s experience is underpinned by strong capability in the areas of interaction design, research, information architecture and service design. He also has broad technology experience, and has recently focused on the design of a fantasy sports app.