The aim of this project is to focus on the human-facing aspects of artificial intelligence (AI). The overall aim is to use agent-based modelling to develop mechanisms for norm emergence and behaviour change, to encourage desirable behaviours (e.g.

"Active Vision means that in order to fully understand how we see we must consider vision in terms of the things we do, the actions we take. We do not passively process our environment in order to then act upon it rather we actively interact with our visual environment and interrogate it by moving our eyes to explore it.

The aim of the research is to explore the perception amongst non-cyclists of cycle commuting and cyclists in order to gain insights to inform social marketing interventions designed to increase cycling rates.

Public health interventions often seek to change the amount of time that people spend in particular behaviours, such as increasing physical activity or reducing sedentary behaviour, with the aim of enhancing health.