Fendi's tribute to the Royal College of Art

by
Alberto De Castro

Fendi has celebrated the opening of its new store on Sloane Street with a special tribute to the Royal College of Art and British design. Students from the Royal College of Art Design Products Department have been invited, under the guidance of British designer and former Royal College of Art student Simon Hasan, to create special window displays incorporating innovative uses of Fendi's signature craftsmanship techniques along with discarded materials which has been unveiled on September 17th.
On the opening night students created a site-specific design installation, showcasing the creative process that lead them through their projects. This collaboration represents the wonderful cross-pollination between the worlds of fashion and design, illustrating the deep affinity that exists between creativity, function, research, experimentation, heritage and future.