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Everyone loves good publicity. A three-minute feature on the 6 o’clock news, a full page colour spread in a glossy magazine, a social media post that goes viral. All of these are great opportunities to strengthen the reputation of your brand with your target audience. But there’s a key audience that …

When it comes to communications, social media is clearly a vital tactic for companies and organizations to have in their toolbox. It supports brand awareness, assists with reputation management and offers a direct channel of communication with your “tribe” or audience.
According to the Canadian …

The word balance is typically thrown around when companies — or individuals — get overwhelmed and don’t have a clear sense of which way to go. Should we communicate more? Do we communicate too much?
The challenge with balance is there isn’t a simple, standard solution that you can apply to each …