Design projects are not the quickest - that’s something we’ve all come to accept - but because clients are usually under pressure to get things done in a hurry, we’ve learned the importance of expediting whatever components of the process we can. No good designer wants to sacrifice quality for speed, but there are plenty of instances where the typical designer may overlook a simple solution in favor of a design-heavy option - and this simply isn’t necessary in a lot of cases. The “80/20 Rule” is a concept applied to many different areas, essentially saying that the majority of...

In taking a good, honest look at some of our processes, we made a not-so-pleasant discovery: our projects were taking a lot longer than they should. We analyzed and we dug, and eventually we came up with a few core problems that were dragging out the design process.
Because these kinds of issues aren’t unique to our firm, or even unique to the custom website business, I put together an article for Branding Magazine describing the problems we discovered - and the solutions we’re implementing to overcome them.
Read the full article here.

After years of presenting deliverables to clients (designs, wireframes, websites, etc . . . ) we have learned that we will never be able to predict a client’s reaction with total confidence. This is not only because design is subjective, but because we may have different visions of the final product. Even if we took the time to understand our clients goals and vision, it is impossible for us to be able to predict the exact product they have in mind. Since we aren't going to nail the design 100% on the first try, it's important that we design quickly...

We recently published an article on Agency Post that analyzes a growing trend in web design: Single Page Websites. In this article we run through the pros and cons of a Single Page Website and why we at Growth Spark ultimately decided to re-design our own website using this approach.Read the full article here: Where Have All the Pages Gone? What You Need to Know About Single Page Websites