Bangalore Tiger: How Indian Tech Upstart Wipro is Rewriting the Rules of Global Competition

Hardcover | October 10, 2006

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Of all the tech tigers in India, Wipro is one of a handfulthat stands out from the pack. In the past five years,it has become one of the most accomplished techservices providers in the world, delivering businessvalue through a combination of process excellence,quality frameworks, and service delivery innovation.Totally dedicated to customer satisfaction, Wipro isknown to go above and beyond to make customershappy. It’s a move that’s paid off handsomely, witha 24 percent operating profit in its tech servicesdivision—more than twice the industry average.

Bangalore Tiger is the story of Wipro’s transformationand its impact on the tech services industry andthe rules of global competition. BusinessWeek seniorwriter Steve Hamm takes you inside the halls of thistransnational phenomenon to reveal the true secretsof Wipro’s superior business: its people, principles,and core competencies.

From Wipro’s triumphs to its missteps, Hammmines a treasure of business lessons, explaining howand, more important, why it is necessary to:

Expand quickly without stumbling

Follow the new rules for outsourcers

Innovate every day—or else

Be obsessive about customers

Motivate employees the Wipro way

Plan three years ahead to preparefor rapid growth

Hamm also gives you a rare glimpse into the mind ofWipro’s charismatic chairman and thought leader, AzimPremji. Guiding Wipro’s growth every step of the way,Premji was one of the first business leaders in India todecree that his company would not pay bribes. You’llsee how his adoption of world-class business processeshelped Wipro thrive—and how Wipro is helping to fulfillhis dream of a better educated, more prosperous India.Removing the shroud of secrecy around Indianmanagement principles, Hamm provides a real-worldblueprint for operating a successful transnationalorganization, as viewed through the eye of theBangalore Tiger.

STEVE HAMM is a senior writer and
the software editor at BusinessWeek.
He contributed to BusinessWeek’s
special August 2005 double issue on
the emergence of India and China as
global economic powers, which was awarded the Fund
for American Studies/Institute on Political Journalism
Award for Excellence in Economic W...