Client

Bluewater

Project

Bluewater Events Venue

Deliverables

Identity, Posters, Hoardings

As a result of our experience with events marketing, we were asked to create an interim identity for a brand new events venue at Bluewater.

Our brief was to create an identity that felt celebratory; one that would engage and excite the shoppers and inform neighbours about the building works being undertaken at Bluewater and reassure them about any inconvenience this may bring.

We embraced the celebration idea and created a ticker tape teaser campaign that hinted at the exciting types of events coming to Kent. Having proved really popular, the graphics were then applied to hoardings throughout the shopping centre, that were used to conceal the work going on behind the scenes.