Andrew’s Note: This is a guest post by a good friend of mine – and awesome link builder – Brandon Hopkins.

When I meet with clients that need my link building services, one of the first things I ask is, “How would you measure success?” In other words, what will I need to do to meet your expectations. This does two things, it helps me understand how much link building and internet experience the client has, but it also allows us to talk mutually about what success means online. Here are a few common problems I hear about and what can …

You’ve all seen web forms that ask for your information in exchange for a “free report” or “white paper” on a given subject. What if the great report was right there for the taking, and you were only asked for your information after you read it?

There’s an awesome post by Matt Homann over at the [non]billable hour on this exact subject. He found an awesome study that proves people are more likely to give their information to you if you give them something first.

I first wrote about Ruby Receptionist in March of this year. I had just signed up for a free trial, and I was excited to begin using my new virtual receptionist for my solo law firm. (Here is my original post about Ruby Receptionist.)

I’ve now been with Ruby for five months. I regularly get questions from people who are looking to try out their service. So here’s an update.

I love Ruby!

In case there’s any doubt, I’m a satisfied Ruby client. They do a great job at handling my calls. They’re an asset to my law practice, and I …

Nearly 80% of the top 100 most expensive keywords using Google AdWords are legal related; all of which are over $43 PER CLICK. Using industry averages for bounce rate (they visit your homepage, but go no further before leaving) and conversion rates, we can calculate an average cost per lead (phone call or email submission).

Using one example from a divorce attorney, we can extract the following:

Mr. Divorce paid just over $80k to AdWords directly in 2008. The cost to manage this campaign through a …

I’m a fan of personalizing websites with images of the author. And images of people generally help us to connect better. We’re drawn to people like us, and there’s no way to do that quite like photographs.

But it’s possible to have too much of a good thing. Too many faces on your website is overload. Here’s an example:

A fellow attorney has created a website about the business of law. She’s doing lots of high-profile marketing and probably making some good money with her various projects.