I asked Mr Sproule, why does Nissan want to get into the business of serious news journalism? Why not sponsor an existing news show?

His answer was surprising. “I don’t have the confidence that traditional news organizations will be able to survive the transition to the new business models. Why should I invest large amounts of money over the next few years in a failing enterprise?”

I know that there is way more to this conversation, but Mr. Foremski’s piece presents some compelling points to consider.