Carol Smith is a passionate UX evangelist who inspires teams to make data informed decisions and to focus on bringing value to humans. In her 17-year career she has conducted ethnographic research studies with children, consumers, miners, physicians, race car drivers, and professionals in a variety of industries. Carol is recognized globally as a leader in user experience and has presented over 100 talks and workshops around the world. She now leads UX research to improve the self-driving vehicle experience at Uber’s Advanced Technologies Group (ATG) in Pittsburgh, PA.