Capeland Shelby Cobra arriving

Posted on 14/05/2015

Baume &
Mercier and Carroll Shelby Licensing Inc. - the company which produced the
famous car Cobra - have recently joined to realize a new watch collection
dedicated to the 50th anniversary of the FIA World Endurance
Championship.

"Our companies share many fundamental values. Both of them took
part in important competitions since the earliest days of their history and won
prestigious victories […] the result of the commitment to build original
products with a timeless design and to improve them, by always proving them. Our
common search for perfection is proved by the quality and the homemade
production of all our creations."

These words by Neil Cummings, Carroll
Shelby Licensing's CEO, summarize the passion behind this project, which will
give life to a collection of elegant timekeepers designed in limited edition by
Baume & Mercier. The Capeland Shelby Cobra will be part of the Capeland
collection and will be revealed during the year by the historic Swiss Maison,
that this year celebrates its 185° anniversary.

These new watches will
enclose the spirit and the power of the Cobra, without suffering the loss of the
absolute elegance of the lines, the quality and the attention to detail. All
this is realized thanks to Baume & Mercier's "savoir faire", whose
watchmaking tradition is the result of their farsighted founders' commitment and
which encloses the brand's philosophy in the constant commitment to improve.