Roth's Beginnings

Roth's was founded by Herman C. Jochimsen and Orville N. Roth on August 5th, 1962 when they opened their first store in Silverton, Oregon. Roth's brand of customer service, cleanliness, product quality and community involvement made possible the opening of the first of five Salem-area stores only three years later. Another serving McMinnville was opened in that first decade.

Roth's expansion continued in the 1980's with stores in Independence, and four more in Salem. A relocation and expansion of the McMinnville operation started in 1994, a new location in Stayton in 1996, and the purchase of an existing supermarket in the Hayesville area of Salem in 1998.

Today, Roth's has 9 supermarkets in the Mid-Willamette Valley. The vision of Orville's son and president of the company, Michael Roth is evident in Roth's remodeled West Salem, Silverton, McMinnville, Vista, Sunnyslope, Hayesville and Stayton stores, and the continued focus on customer service.