Drift's High Impact Homepage

Drift, a green energy company, wanted to replace their current homepage with a High Impact one. After researching, collecting content from the team, and iterating many times we found a structure that worked. Working closely with our VISD designer, we were able to find a look and feel to match.

The final result played off a hydro power concept. By using liquid and fluid shapes, as well as supporting imagery we were able to already key the user into what kind of power they'd be getting.