CAMPAIGN NOTES

CAMPAIGN NOTES; Reagan Poll Popularity Found Slightly Improved

Published: March 28, 1984

Twice as many registered voters have a favorable opinion of President Reagan as have an unfavorable view, the latest New York Times/CBS News Poll shows. The ratio of 58 percent favorable to 29 percent unfavorable represented a slight improvement for Mr. Reagan over February, when 54 percent had a favorable view and 31 percent an unfavorable opinion.

The Times/CBS News Poll, based on 862 telephone interviews from March 21 to 24, showed different patterns for his Democratic challengers: a sharp increase in favorable impressions of Senator Gary Hart and a decline in the standing of Walter F. Mondale.

The third remaining Democratic Presidential hopeful, the Rev. Jesse Jackson, remained substantially where he was in February. His March rating was 15 percent favorable and 41 percent unfavorable. In February, 16 percent of those polled viewed him favorably and 49 percent had an unfavorable opinion.