Newsletter

29 June 2016
GEICO and KRT team up for Laguna Seca WorldSBK

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One of the biggest specialist insurance providers in America has teamed up for the second year in a row with the Kawasaki Racing Team at the Laguna Seca round of the World Superbike Championship.

In 2015, GEICO was the official round sponsor of the Kawasaki factory team with the formidable combination of Tom Sykes and Jonathan Rea on the podium in both races thanks to their Ninja ZX-10R machines.

Now, equipped with a brand new Ninja Superbike for the 2016, the two KRT riders have continued their Championship domination with each destined to become an event ambassador for GEICO at the 3.6 kilometer Californian circuit made world famous by its dramatic and complex Corkscrew turn.

Founded in 1936 and specializing in motorcycle and rider insurance, GEICO is a household name and has grown to become one of the biggest insurers in America. Always re-investing in two wheeled sport, GEICO have shown their commitment at Laguna Seca by also taking the role of title sponsor for the entire event.

Speaking about the opportunity to become involved in the ninth round of an already thrilling season, GEICO vice president Ted Ward said, "We are very excited to team up with KRT for an outstanding sporting event. The Laguna Seca WSB Weekend is one of the top destinations for motorcycle racing and offers a great opportunity for us to engage superbike fans from across the country.”

Biel Roda, Marketing Manager for KRT added: "Is great to have GEICO on board again as title sponsor for 2016 Laguna Seca Round. The GEICO management team are true Motorsport lovers and they keep investing in top projects. By supporting the Kawasaki Racing Team and our riders Tom Sykes and Jonathan Rea once more in our Californian venture, GEICO gives us a second opportunity to try to put them on top of the podium after the races on Saturday and Sunday."

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GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 14 million private passenger customers, insuring more than 23 million vehicles (auto & cycle). GEICO provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto insurance and personal umbrella protection are also available. For more information, go to www.geico.com.

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