It's not clear whether the Ad Age report is recycling that rumor or has sources of its own.

Microsoft is taking a big gamble with the new campaign -- from CP+B -- because the ads will NOT give instructions on how to use Windows 8, and instead will focus more on the idea that it's a "cool lifestyle product." Windows 8 is organized completely differently from the old Windows -- on a "tile" system, so the risk is that consumers will be baffled by the experience once they try it in a store.