Piaget Altiplano Watches

2531 WordsJul 13th, 201811 Pages

1.0. Situation Analysis/Current Marketing Mix

1.1 Current Product
The characteristics of Piaget Altiplano are the thinness, generously - sized dials, automatic and infinitely small. The benefits of Piaget Altiplano are its value and satisfying the female consumer esteem needs. According to Maslow’s hierarchy of needs, esteem is defined as the individual’s need to be recognized and respected by others such as by owning a prestigious watch like a Piaget Altiplano. This may contribute to satisfying the female’s esteem needs (Elliot, Rundle-Thiele, and Waller 2012, 129). There are extra services that the consumers get from purchasing Piaget Altiplano such as customer service, warranty, guarantee, care and maintenance. Piaget Altiplano…show more content…

This is known as demand inelastic. Inelastic demand defined as an increase or decrease in price will not significantly affect demand (Hubbard et al. 2013, 93). The business costs are important when they determine the price for Piaget Altiplano. The business costs are variable and fixed cost. Variable cost is cost that vary directly with changes in the volume of production or sales; for example, packaging (Elliot, Rundle-Thiele, and Waller 2012, 269). Fixed cost is costs that do not vary with changes in the volume of production or sales; office rent payment (Elliot, Rundle-Thiele, and Waller 2012, 268). The current price is about the same as competitors’ price, because Piaget Altiplano does not compete with the price but with the design. The competitors identified are Rolex, Cartier and Audemars Piguet. In summary, the fellow competitors are adopting price skimming. Price skimming defined as charging the highest price that customers who most desire the product are willing to pay, and then lowering the price to bring in larger numbers of buyers (Elliot, Rundle-Thiele, and Waller 2012, 284). Piaget Altiplano uses a prestige pricing method. The consumer cannot objectively evaluate the quality of Piaget Altiplano. The consumer also wanted to feel satisfaction after owning Piaget Altiplano. Some of the consumers believe that when the price is higher, the products tend to have a better quality. However, some seek for a lower price for greater value. Therefore the

While so many of us, either collectors or fans will have that knowledge of how many different styles of Invicta watches are available. This overview article brings each individual timepiece closer to us and the details each one of them has to offer. While, so many of the timepiece are equally well styled and showcases some similar theme. It is important to know that every one of these watches made by Invicta has its individual features, regardless of the style collection it belongs to.
Without much ado…

Consumer Profile for Seiko Watches
The target consumer for this one-year, 12 month campaign for Seiko Watches is set to consist of affluent U.S. American men and women between the ages of 35-44. Affluence is based on households with an income of at least $85,000. In 2010, there were a total of 118 million households with the average income per household being $49, 445. Of these households, 78 million consisted of family households with the average income being $61,544. Married-couple households…

Piaget’s Theory of Cognitive Development
Jean Piaget was born on August9, 1896, in the French speaking part of Switzerland. At
an early age he developed an interest in biology, and by the time he had graduated from high
school he had already published a number of papers. After marrying in 1923, he had three
children, whom he studied from infancy. Piaget is best known for organizing cognitive
development into a series of stages- the levels of development corresponding too infancy,
childhood…

Marketing 48-Hour Report:
The Jewelry Industry – Luxury Watches
Section 2 – Group Number 7
Group Members:
250556161
250517768
250572192
250568255
250582064
Executive Summary
Rolex is currently facing a problem in their brand positioning in the U.S. luxury watch market. In the years following the 2008 recession, Rolex’s competitors Breitling and Omega have outpaced them in market share growth. This report aims to analyze the reasons behind this decline and to provide a recommendation…

Jean Piaget
Intelligence
Piaget was opposed to defining intelligence in terms of the number of items answered correctly on a so- called intelligence test. (Olson & Hergenhahn, 20090 To him intelligence is what allows an organism to deal effectively with its environment. Intelligence changes constantly because both the environment and the organism change constantly. Intelligence is a dynamic trait because what is available as an intelligent act will change as the organism matures biologically…

Piaget *Missing Works Cited* Piaget work has received world wide acclaim and recognition , as well as having a positive impact in areas such as education and social curricula. Though he had made an impact on understanding of the child cognitive development , his theory of cognitive development has suffered a great deal of critics that it neglects the social nature of human development.(Hook, Watts and Cockroft ,2002).So the following essay will discuss on whether this critic is valid or not based…

Jean Piaget was a theorist who studied child development; one of the many aspects of early childhood Piaget studied was preoperational thinking. Preoperational thinking usually occurs from ages 2 through 7 according to Piaget. It’s when a child is not able to think logically and perform activities that require logic. In other words, a child is not yet ready at this stage, to reason many situations. Piaget created many experiments that could help educators observe and detect the stages and levels…

audience about smart watches.
Thesis Statement: In order to be more knowledgeable about smart watches, it is
important to know how the idea came to be, what they can do, and their place in the
future.
Organizational Pattern: Topical
INTRODUCTION
I. Attention getter: Are you wearing a watch? Chances are you are not. According
to the journal Campaign August 2013, phones have replaced them as time-telling
devices for many people (Media: The watches might be smart). Watches might
not be as popular…

Jean Piaget
Jean Piaget (1896 - 1980) was employed at the Binet Institute in the 1920s, where his job was to develop French versions of questions on English intelligence tests.
He became intrigued with the reasons children gave for their wrong answers on the questions that required logical thinking. He believed that these incorrect answers revealed important differences between the thinking of adults and children.
Piaget (1936) was the first psychologist to make a systematic study of cognitive…