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If a person considers turning their hobbies into their sources of livelihood, it means that they have realized that there are many ways that they can make money that way. They include selling the pictures to newspapers and magazines as well as selling them to art galleries, libraries and other public or private buyers. In order for photographers to make money, they have to conduct a vast research into their market in order to understand what they want and therefore target them when they are creating advertisements. Since photography is mainly a work of art to be enjoyed by visualizing, the only way they can be advertised is through websites, magazines or video footages. This is of course because the pictures have to be seen in order for potential clients to understand what they are buying and if it is worth it. All the same, photographers should have created an online portfolio in order to maximize on online marketing. The portfolio covers all previous work that the photographer has covered in order to show potential future clients.

Photographers are now able to create online portfolios by creating websites because the internet is now widely used. Websites not only host the pictures, they also tell a story about the photographer in an effort to give him or her name recognition and therefore increases demand for their work. A website as an online marketing tool for digital photography is important because it contains everything that potential clients want all on one site. In order to ensure that there is traffic generated to the new website, a professional can be hired to make this their primary focus. This can be made possible by creating a link between several websites by using articles, personal stories and past or present clientele and posting them on the websites that one wishes to be linked to their photography site.

Photographers can also join various social networking sites to ensure that online marketing works well for them. Social sites make it possible for people to view the online portfolio easily as well as all contact information and also make the traffic to the website go higher as the address will be available. Many photographers have realized that focusing on a single area in the industry will make it easier for them capitalize on it and therefore increase chances of making more money. This is exemplified by photographers who want to focus on wedding photography only placing their advertisements in wedding related sites and therefore increasing chances of potential clients. This way, they have a more targeted audience and therefore increase their chances of getting potential customers from the internet.