UBISOFT® EXTENDS GLOBAL REACH, OPENING NEW STUDIO IN TORONTO

LONDON, UK - JULY 7, 2009– Ubisoft announced plans today to open a full development studio in Toronto, Ontario– a first for the company in the province. This significant announcement is expected to result in the creation of 800 net new jobs within the province over the next decade. The government of Ontario is investing CA$263 million over ten years in the company and Ubisoft’s net investment will be over half a billion CAD in the new studio, which will begin operations in late 2009.

“Today’s announcement marks a strategic move for Ubisoft as we continue to expand our internal development force,” said Yves Guillemot, president and chief executive officer at Ubisoft.“We are in an excellent position to grow and after extensive analysis we are thrilled to have reached an agreement with the government of Ontario to found our new studio in Toronto. The city is one of North America’s economic and cultural epicenters and our expectations are high. We’re excited to be able to count on the exceptional local talent, who will contribute to our accelerated growth and will have a profound impact on the video game industry with the excellence of their creativity.”

Ubisoft Toronto will be overseen by Yannis Mallat, chief executive officer at Ubisoft Montréal, whose proven leadership and vision will be a major asset to the growth and success of the new studio. Ubisoft Toronto will work on Triple-A games and will emulate the proven business model and creative excellence for which Ubisoft is known. In addition, Ubisoft Toronto will bring its own flavour to the global Ubisoft brand, which will benefit from the deep pool of dynamic and quality talent trained in video game design and production in the province of Ontario.

The Toronto studio will also build on the city’s existing experience with the film production industry. Collaborating with local film industry veterans to enhance video game production and extend Ubisoft’s convergence strategy, Ubisoft Toronto will contribute to Ubisoft’s global plan of extending its brands to complementary platforms and mediums, including books, comics, short films and other products.

“We are incredibly excited to finally tap into the remarkable talent Ontario has been developing over the years,” said Yannis Mallat.“Toronto’s unique pool of experience video game industry and film industry talent will allow us to develop a team with exceptional ability to help us realize our goals for creating brands with universal appeal that extend beyond the world of video games.”

The studio in Toronto will be the fourth for Ubisoft in Canada, with other studios located in Montréal, Quebec City and Vancouver and employing more than 2,300 creative staff across the country.

Today’s announcement is made possible with the support of the Ontario provincial government and its dedication to invest in organizations that create jobs and provide long-term value for the provincial economy. Premier Dalton McGuinty was on hand today at the Ubisoft press conference in Toronto to help announce plans for the new studio and elaborate on the provincial government’s support for the endeavour, stating“Our world is one where you can borrow capital, you can copy technology and you can buy natural resources. But to build a high wage and a high standard of living you need talent. By investing in Ubisoft, we’re building Ontario’s economy now and for the future.”

Among its more than 17 multi-million selling franchises, Ubisoft is known for developing and producing such legendary game brands as Tom Clancy’s Splinter Cell®, Tom Clancy’s Rainbow Six®, Assassin’s Creed®, Prince of Persia®, Red Steel®,Rayman®, Rayman Raving Rabbids®, and Far Cry®.

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft is present in 28 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting edge video game titles to consumers. For the 2008-09 fiscal year Ubisoft generated sales of€1.058 billion. To learn more, please visit www.ubisoftgroup.com.

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