"GUT" 2002 Obituary

GUTHRIE o@ca.on.york_county.toronto.globe_and_mail 2002-11-26 published
Folk singer, ad man penned lyrics
Travellers founder, political backroomer, rewrote This Land with
a Canadian twist
By Charles
MANDELSpecial▼ to The Globe and Mail Tuesday, November
26, 2002 -- Page R11
Wordsmith and marketing executive Jerry
GOODIS, as well-known
for his advertising slogans as for rewriting This Land Is Our
Land for the landmark folk group The Travellers, has died at
age 73.
Mr. GOODIS's facility with words ranged from the nationalistic
pride of the folksong's lyrics, to the crassly commercial but
nonetheless equally memorable Harvey's Makes Your Hamburger a
Beautiful Thing. "His forte was the spoken word," said Jerry
GRAY/GREY, a life-long friend of Mr.
GOODIS's. "He could sell anything
to anybody, as happened later in the advertising business."
A jazz fan who loved the music of Stan
KENTON and Woody
HERMAN,
Mr. GOODIS was the
son of a union organizer/tailor in Toronto's
garment district. He studied art at the city's Central Technical
High School, but gained his real education through the Communist-leaning
United▼Jewish▼People's▼ Order to which both his and Mr.
GRAY/GREY's
parents belonged.
In the early 1950s, both Mr.
GOODIS and Mr.
GRAY/GREY sang in the
United Jewish People's Order's youth choir, a group of some 18
kids that would travel around Ontario and sing folk music and
labour songs on picket lines. The youngsters spent summers at
the United Jewish People's Order's camp, Naivelt, northwest of
Toronto, where they'd sing songs and swap stories at informal
hootenannies. The mother of Zal
YANOVSKY -- he would go on to
fame as the Loving Spoonful's guitarist -- acted as camp director,
and renowned American folksinger Pete
SEEGER was a frequent visitor.
"It was a cauldron of folk music," Mr.
GRAY/GREY recalled.
In 1953, Mr.
GOODIS and Mr.
GRAY/GREY, along with Gray's sister Helen,
Sid DOLGAY and Oscar
ROSS formed The Travellers, drawing inspiration
from Mr. SEEGER and his group, The Weavers. According to authors
Ted and Alex
BARRIS in their book, Making Music, when The Travellers
made their debut at the United Jewish People's Order's national
convention in 1953, "they sang their complete repertoire of three
songs, and when the audience called for more, they sang all three
songs again."
In 1954, Mr.
SEEGER told The Travellers they might as well rewrite
Woody GUTHRIE's classic anthem to America, This Land Is Our Land,
because no one south of the border could hear it at the time.
Mr. GUTHRIE,
Mr.▼SEEGER and others were under investigation as
Communists and radio stations had blacklisted their music. At
a house party, Mr.
GOODIS and the others began playing around
with the lyrics, first writing "from Newfoundland to the Vancouver
Island." The group changed the song to its better-known version
("from Bonavista to the Vancouver Island") in time for a talent-hunt
show on Canadian Broadcasting Corporation-Television called Pick
the Stars.
The Travellers sang This Land Is Our Land on the show and the
letters of acclaim from viewers poured in. In the following decade,
the song became such a huge hit that when singers like Peter,
Paul and Mary or the Kingston Trio came to Canada, they'd launch
into the American version and then look puzzled when Canadian
audiences began jeering them. "The song lives on," Mr.
GRAY/GREY said.
"It's The Travellers' signature song and has been since those
early days."
Mr. GOODIS recorded Across Canada With The Travellers and The
Travellers Sing Songs of North America with the band. Despite
the group's growing fame, Mr.
GOODIS remained modest about his
role. His son David remembers that Mr.
GOODIS would always joke
he lacked talent.
"He couldn't sing, but he started the group so they couldn't
kick him out," David said. "That was the line he always used
to use."
As it turned out, nobody pushed Mr.
GOODIS from the band. He
quit in 1961 to form an ad agency that would become Goodis Goldberg
Soren and go on to create some of the catchiest product slogans
around. As Mr.
GOODIS avidly pursued singing, he'd also fostered
an equal interest in advertising. While working at his first
job, cutting stencils for mimeograph machines, Mr. Goodis hit
on the idea of starting a direct-mail company. With his friend
and later-to-be fellow Traveller Oscar
ROSS, they began Rosgood
Advertising.
"We used to say, let's do it even though we're not going to make
money. But we'll get samples. But we never got very far with
those samples," Mr.
ROSS said.
Mr. GOODIS managed advertising for a Toronto jewellery-store
chain and did a catalogue for a children's-wear distributor,
but it was while singing for The Travellers that he met his future
ad-agency partner. Sam
GOLDBERG worked as the group's music director
and manager, but like Goodis he saw a future in advertising.
Carl DAIR, a graphic designer, joined them, but ultimately their
third partner was Al
SOREN.
Their first break came when they landed the account for Hush
Puppies, a then-unknown brand of shoe. They had $7,000 to launch
the campaign, so for $900 the agency created a 20-second television
commercial featuring a basset hound. The unlikely ad sparked
sales and the accounts rolled in. The Canadian Encyclopedia reports
that the firm's billings quickly reached $30-million.
Mr. GOODIS is widely credited for creating such slogans as, "We
care about the shape you're in" for Wonderbra, and, "At Speedy,
you're a somebody" for Speedy Muffler King. However, his colleagues
said copywriters and art directors actually penned the lines.
Doug LINTON, who worked as a creative director at Goodis Goldberg
Soren,▼ said Mr.
GOODIS critiqued advertising brilliantly and
encouraged creative thought. "He convinced the captains of industry,
the people who purchased advertising, that they could make money
by doing advertising that had some wit and artistry about it."
Politics▼ also attracted Mr.
GOODIS. In 1968, he attended the
Liberal Party convention and came back excited over the prospects
of a rising star who might one day become prime minister, Pierre
TRUDEAU. "
From▼ then on, whenever election time was getting close,
my dad would immerse himself in that," David
GOODIS remembered.
Along▼ with Senator Keith
DAVEY,
Mr.▼GOODIS became one of Prime
Minister Trudeau's most trusted re-election team members.
After▼ leaving advertising, Mr.
GOODIS founded The Jerry Goodis
Business Education Group and helped set up programs for young
entrepreneurs at several universities and colleges. As late as
1998, Hamilton's McMaster University hired him to help rebrand
the educational institution.
After a lifetime in Toronto, Mr.
GOODIS moved to Harrison Hot
Springs in British Columbia, where he entered semi-retirement.
In the last couple of years of his life, according to Mr.
GRAY/GREY,
Mr. GOODIS reunited with The Travellers, helping with publicity
around a National Film Board production on the band. "I think
in his later years," Mr.
GRAY/GREY said, "he began to appreciate the
value the Travellers had on the Canadian psyche. In many ways,
he may have forgotten his roots and in later years when he wasn't
doing as much in the business world, he loved what The Travellers
were doing and loved the part he played. After all, he's the
founder."
Mr. GOODIS died of cancer on Nov. 8. He leaves his third wife,
Joyce SEIDEL-
GOODIS of Harrison Hot Springs, and children Leslie,
David and Noah.

GUTHRIE o@ca.on.york_county.toronto.globe_and_mail 2002-11-26 published
Folk singer, ad man penned lyrics
Travellers founder, political backroomer, rewrote This Land with
a Canadian twist
By Charles
MANDELSpecial▲ to The Globe and Mail Tuesday, November
26, 2002 -- Page R11
Wordsmith and marketing executive Jerry
GOODIS, as well-known
for his advertising slogans as for rewriting This Land Is Our
Land for the landmark folk group The Travellers, has died at
age 73.
Mr. GOODIS's facility with words ranged from the nationalistic
pride of the folksong's lyrics, to the crassly commercial but
nonetheless equally memorable Harvey's Makes Your Hamburger a
Beautiful Thing. "His forte was the spoken word," said Jerry
GRAY/GREY, a life-long friend of Mr.
GOODIS's. "He could sell anything
to anybody, as happened later in the advertising business."
A jazz fan who loved the music of Stan
KENTON and Woody
HERMAN,
Mr. GOODIS was the
son of a union organizer/tailor in Toronto's
garment district. He studied art at the city's Central Technical
High School, but gained his real education through the Communist-leaning
United▲Jewish▲People's▲ Order to which both his and Mr.
GRAY/GREY's
parents belonged.
In the early 1950s, both Mr.
GOODIS and Mr.
GRAY/GREY sang in the
United Jewish People's Order's youth choir, a group of some 18
kids that would travel around Ontario and sing folk music and
labour songs on picket lines. The youngsters spent summers at
the United Jewish People's Order's camp, Naivelt, northwest of
Toronto, where they'd sing songs and swap stories at informal
hootenannies. The mother of Zal
YANOVSKY -- he would go on to
fame as the Loving Spoonful's guitarist -- acted as camp director,
and renowned American folksinger Pete
SEEGER was a frequent visitor.
"It was a cauldron of folk music," Mr.
GRAY/GREY recalled.
In 1953, Mr.
GOODIS and Mr.
GRAY/GREY, along with Gray's sister Helen,
Sid DOLGAY and Oscar
ROSS formed The Travellers, drawing inspiration
from Mr. SEEGER and his group, The Weavers. According to authors
Ted and Alex
BARRIS in their book, Making Music, when The Travellers
made their debut at the United Jewish People's Order's national
convention in 1953, "they sang their complete repertoire of three
songs, and when the audience called for more, they sang all three
songs again."
In 1954, Mr.
SEEGER told The Travellers they might as well rewrite
Woody GUTHRIE's classic anthem to America, This Land Is Our Land,
because no one south of the border could hear it at the time.
Mr. GUTHRIE,
Mr.▲SEEGER and others were under investigation as
Communists and radio stations had blacklisted their music. At
a house party, Mr.
GOODIS and the others began playing around
with the lyrics, first writing "from Newfoundland to the Vancouver
Island." The group changed the song to its better-known version
("from Bonavista to the Vancouver Island") in time for a talent-hunt
show on Canadian Broadcasting Corporation-Television called Pick
the Stars.
The Travellers sang This Land Is Our Land on the show and the
letters of acclaim from viewers poured in. In the following decade,
the song became such a huge hit that when singers like Peter,
Paul and Mary or the Kingston Trio came to Canada, they'd launch
into the American version and then look puzzled when Canadian
audiences began jeering them. "The song lives on," Mr.
GRAY/GREY said.
"It's The Travellers' signature song and has been since those
early days."
Mr. GOODIS recorded Across Canada With The Travellers and The
Travellers Sing Songs of North America with the band. Despite
the group's growing fame, Mr.
GOODIS remained modest about his
role. His son David remembers that Mr.
GOODIS would always joke
he lacked talent.
"He couldn't sing, but he started the group so they couldn't
kick him out," David said. "That was the line he always used
to use."
As it turned out, nobody pushed Mr.
GOODIS from the band. He
quit in 1961 to form an ad agency that would become Goodis Goldberg
Soren and go on to create some of the catchiest product slogans
around. As Mr.
GOODIS avidly pursued singing, he'd also fostered
an equal interest in advertising. While working at his first
job, cutting stencils for mimeograph machines, Mr. Goodis hit
on the idea of starting a direct-mail company. With his friend
and later-to-be fellow Traveller Oscar
ROSS, they began Rosgood
Advertising.
"We used to say, let's do it even though we're not going to make
money. But we'll get samples. But we never got very far with
those samples," Mr.
ROSS said.
Mr. GOODIS managed advertising for a Toronto jewellery-store
chain and did a catalogue for a children's-wear distributor,
but it was while singing for The Travellers that he met his future
ad-agency partner. Sam
GOLDBERG worked as the group's music director
and manager, but like Goodis he saw a future in advertising.
Carl DAIR, a graphic designer, joined them, but ultimately their
third partner was Al
SOREN.
Their first break came when they landed the account for Hush
Puppies, a then-unknown brand of shoe. They had $7,000 to launch
the campaign, so for $900 the agency created a 20-second television
commercial featuring a basset hound. The unlikely ad sparked
sales and the accounts rolled in. The Canadian Encyclopedia reports
that the firm's billings quickly reached $30-million.
Mr. GOODIS is widely credited for creating such slogans as, "We
care about the shape you're in" for Wonderbra, and, "At Speedy,
you're a somebody" for Speedy Muffler King. However, his colleagues
said copywriters and art directors actually penned the lines.
Doug LINTON, who worked as a creative director at Goodis Goldberg
Soren,▲ said Mr.
GOODIS critiqued advertising brilliantly and
encouraged creative thought. "He convinced the captains of industry,
the people who purchased advertising, that they could make money
by doing advertising that had some wit and artistry about it."
Politics▲ also attracted Mr.
GOODIS. In 1968, he attended the
Liberal Party convention and came back excited over the prospects
of a rising star who might one day become prime minister, Pierre
TRUDEAU. "
From▲ then on, whenever election time was getting close,
my dad would immerse himself in that," David
GOODIS remembered.
Along▲ with Senator Keith
DAVEY,
Mr.▲GOODIS became one of Prime
Minister Trudeau's most trusted re-election team members.
After▲ leaving advertising, Mr.
GOODIS founded The Jerry Goodis
Business Education Group and helped set up programs for young
entrepreneurs at several universities and colleges. As late as
1998, Hamilton's McMaster University hired him to help rebrand
the educational institution.
After a lifetime in Toronto, Mr.
GOODIS moved to Harrison Hot
Springs in British Columbia, where he entered semi-retirement.
In the last couple of years of his life, according to Mr.
GRAY/GREY,
Mr. GOODIS reunited with The Travellers, helping with publicity
around a National Film Board production on the band. "I think
in his later years," Mr.
GRAY/GREY said, "he began to appreciate the
value the Travellers had on the Canadian psyche. In many ways,
he may have forgotten his roots and in later years when he wasn't
doing as much in the business world, he loved what The Travellers
were doing and loved the part he played. After all, he's the
founder."
Mr. GOODIS died of cancer on Nov. 8. He leaves his third wife,
Joyce SEIDEL-
GOODIS of Harrison Hot Springs, and children Leslie,
David and Noah.

GUTHRIE o@ca.on.york_county.toronto.toronto_star 2002-12-28 published
GUTHRIE,
JosephHorace -- Peacefully at the Credit Valley Hospital
on Thursday, December 26, 2002 at the age of 85. Beloved husband
of the late Elma. Loving father of Nancy and her husband Robert
LISINSKI of Flamborough. Dear grandfather of Shawn (Sarah) and
Stacy (Matt). Dear brother of Richard. He will be sadly missed
by his family and Friends. A funeral service will be held in
the chapel of Skinner and Middlebrook Ltd., 128 Lakeshore Rd. E.
(1 block west of Hurontario St.) Mississauga (Parking off Ann
St.) on Saturday, December 28, 2002 at 1: 30 p.m. Visitation 1
hour prior to the service. Interment Saint John's Dixie Cemetery.
Memorial donations may be made to the Canadian Cancer Society.

GUTIERREZ o@ca.on.manitoulin.howland.little_current.manitoulin_expositor 2002-04-10 published
Joseph Ignatius
JACKO
September 24, 1923-April 3, 2002
Joseph Ignatius Jacko, a resident of Wikwemikong Nursing Home, died
at the Manitoulin Health Centre on Wednesday April 3, 2002 at the age
of 78 years. He was born at Wikwemikong,
son of the late Louis and
Therese
{ROY}
JACKO and had been a bachelor all his life. Ignatius
(Ko-Ko-Lee) enjoyed the outdoors and was often seasonally employed.
He also enjoyed watching wrestling, cooking, bingo scratch tickets,
music and used to play guitar.
Dearly loved uncle of Mary M.
(GUTIERREZ), Armand, Eli Jacko, Brenda
(FOX), Doreen
(COMEUA), Ivey
(ARMSTRONG), Richard, Robert, Jean and
Theodore FLAMAND.
Also survived by many grand-nieces, grand nephews
and special Friends and relatives. Predeceased by sisters Mina
{JACKO}
ANTOINE and Agnes {
JACKO}
FLAMAND.
Friends called the St. Ignatius Church on Thursday, April 4. Funeral
Mass was celebrated on Saturday, April 6 at the Holy Cross Mission
Church with Robert
FOLIOT,
Society of Jesus as celebrant. Interment at Wikwemikong Cemetery.

GUTT o@ca.on.york_county.toronto.toronto_star 2002-11-11 published
GUTT,
Margaret ''Maggie'' -- Suddenly on Sunday, November 10,
2002 in her 71st year. Beloved wife of the late Steve
GUTT.
Loving
mother of Erica and her husband Dave
RUSK,
John and his wife
Christine and Anthony and his wife Maureen. ''Cottage grandma''
will be sadly missed by her grandchildren Nicholas and Krista.
Christopher, Matthew and Katherine will miss their cottage loving
grandma. She is survived by family in Germany. Friends will be
received at the Ridley Funeral Home, 3080 Lakeshore Blvd. W.
(between Islington and Kipling Aves., at 14th Street, 416-259-3705)
on Wednesday from 2 to 4 p.m. and 7 to 9 p.m. A Service will
be held in the Chapel on Thursday at 1 p.m. Interment Springcreek
Cemetery. Donations may be made to the Heart and Stroke Foundation.
Messages of Condolence may be placed at www.RidleyFuneralHome.com