"The British Armed Forces have launched a new recruitment campaign in an attempt to reverse the dwindling number of new entrants, particularly to the Army Reserve.

Television, radio, cinema and print adverts will be broadcast and published nationally.

Titled 'More Than Meets The Eye', the ads aim to demonstrate the wide range of roles available in the military after a survey carried out by the Ministry of Defence revealed that nearly one in four Britons were unhappy with their current career."

The Ministry of Defence's last Quarterly Personnel Report showed that the number of Reservists decreased between July and September 2013. By the end of that period there were 1,630 fewer Reservists than at the beginning.

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Ouch. When did the big recruitment push begin?

Whilst that's only one data point and thus completely untrustworthy for extrapolating, that's a rate of about 6000 people a year. The top bods do remain adamant they'll meet the 2015 targets, though. To be fair, I've had a root through the last MoD QPR and I can't quite see exactly what Sky News means when they say "1,630 fewer Reservists "