Networking gives us all, as entrepreneurs, a chance to impress on people and potential clients that we are serious about what we do and committed to going the extra mile. Working smart There is no substitute for hard work as an entrepreneur, regardless of the industry you’re in or the goals you have in mind. […]

It’s no secret that we all have a lot to share these days. I mean, how else would you explain the fact that there are around 100 million active users of Twitter and a mind-boggling 300 million tweets sent out each and every day?! Sharing has clearly become a way of life for many of […]

If you are a small business owner like me then you probably want to grow your business and see it achieve the vision you had for it when you first started out. Right? Let’s hope the answer is yes and you are still reading! There are a number of business attributes you need in order […]

If you’re like me then there were moments this week when you just couldn’t bear to watch the tennis on TV, too afraid our champion would get knocked out of what has been a wonderful Wimbledon Championships. In this Golden Age of tennis, where we’ve seen three legends of the sport, Federer, Nadal and Djokovic, […]

Email newsletters are a really useful marketing tool for all business owners regardless of size because they are cost effective, efficient, easy to create and you can measure the outcome. But more importantly they allow you to communicate with potential clients directly and providing you are delivering good quality content on a consistent basis your […]

When I was studying for my marketing exams, one of my lecturers continually told us that the cost to acquire a new client was seven times higher than retaining an existing client. So why do so many business owners not pay enough attention to their clients? To make sure you’re not falling foul of this […]