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Retail supply chains are being transformed by the digital revolution. At the heart of this is ecommerce, driven by the digitally savvy consumer seeking a transparent, low cost and customised service.

As consumers increasingly hold the power, retailers all over the globe are having to rethink what they can actively do to be fit for today’s purpose while future-proofing their business for tomorrow.

So, what can retailers do? The very simplistic answer is clearly to offer more convenient services. However, these need to be captivating, in line with expectations and at the same time, affordable. They must be built on a collaborative business model while underpinned by robust processes that are appropriately technology-enabled.