Chicago loves Miller beer. Maybe it’s a Midwest thing (provenance Wisconsin), but seriously, it was everywhere. I saw people walking down the street with 12-packs, they were stocked in our hotel fridge, signs for them were plastered along the windows of every 7-Eleven, and people at bars simply yelled out to the bartender, “Gimme a High Life.”

WTF is a High Life??? Oh, oh, pardon me. Miller High Life. But of course.

It intrigues me that every region has a beer of choice. Amstel Light wasn’t even in my radar until I moved to NYC in 2002. I’ve noticed that Bud Light on tap is pretty standard in the Bay Area. In Japan, the brand of beer basically defines who you are.