Duhig, a sales associate for the Lehigh Valley IronPigs, was
tasked Tuesday with filling the online orders for the minor league baseball
team's new logos and merchandising. More than 350 orders had been placed by 10 a.m. Tuesday, team officials said -- less
than 24 hours since the team launched its new campaign.

Orders for the most popular items, new bacon-themed baseball
caps and T-shirts, had come in from across the country, said Jon Schaeffer, the
team's director of new media.

"We probably spent half a year getting ready for this
project," Schaeffer said of the new specialty uniforms the team will wear at
its home games at Coca-Cola Park
on weekends. "But even with great expectations, this has probably gone beyond
our expectations. The excitement for the product has been remarkable."

On Tuesday, the aroma of bacon lingered near a display in the
Majestic Clubhouse Store at Coca-Cola
Park. T-shirts emblazoned with a
strip of bacon are selling for $22 a pop and have been treated to give off a
bacon smell that sales associates say will last up to 10 to 15 washes.

Baseball caps with the bacon strip cost $28.

Bryan Snyder, of Upper
Nazareth Township,
stopped in the Majestic Clubhouse Store to buy one of the powder blue caps that
the team will wear with like-colored jerseys on Sundays, reminiscent of the
flagship Philadelphia Phillies' road uniforms of the 1970s and '80s.

"I love the blue," said Snyder, who was picking up gear for
his sons Bryce, 7, and Chase Rollin Snyder, 5, the youngest whose first and
middle names are inspired by current and longtime Phillies Chase Utley and
Jimmy Rollins. (Rollin was also the boy's grandfather's name, but you get the
point).

The splash created by what the team dubbed its
#smellthechange campaign made national sports blogs and broadcasts the day it
was unveiled.

"Our marketing strategy has always been big and bold -- high
levels of creativity and uniqueness," said Schaeffer, who has been with the
IronPigs all of their seven years in the Lehigh
Valley. "We want to appeal to all
fans. We want to put ourselves in a position where we appeal to everyone who is
a fan of baseball, a fan of entertainment, a fan of having a good time."

Phyllis Rakestraw, of Palmer
Township, stopped in the Majestic
Clubhouse Store to buy her husband a birthday present. Her bag of goodies
contained a T-shirt showing all of the new uniforms and logos.

"I think they're really neat," said Rakestraw, who has an
IronPigs nine-game ticket package. "It's really cool and we're looking forward
to the new season coming up."