This post was originally published in 2016. Due to popular demand, this blog post has been updated to get you ready for a successful 2018 conference season.
Conferences, trade shows, and other industry events are a demand generation goldmine, not just because your best prospects are all in the same room at the same time, but because conferences create conversations, with thousands of people talking about relevant topics on social media. So what’s the secret weapon to extract the most value … [Read more...]

Guest post from Keith Randolph
Search engine optimization has been a massive focus for online website and businesses since the dawn of websites like Google, Bing, and Yahoo. As these platforms continue to evolve, the rules that govern how and why websites rank above others are constantly changing. Every algorithm update from Google sends ripples through the SEO industry.
Today we’re going to look at 11 different ways that SEO is changing. These trends will define how websites seek to rank … [Read more...]

Guest post from Malia Keirsey
Content marketing is effective. It draws in viewers, develops your brand, engages with an audience, and generates sales. By providing great content, you get your audience to not just see you as a marketer, but as someone who’s there to help. Engaging with and developing relationships with the people who visit your site not only allows you to expand your audience, it will also lead to far higher conversion rates than businesses that don’t.
However, not all … [Read more...]

Guest post from Alan Cassinelli, Sr. Strategic Copywriter at Zembula | @alancassinelli
Wow, it feels pretty crazy talking about 2017 already, where has 2016 gone?
But, as any good marketer knows, there's always something coming around the corner. This is never more true than when it comes to digital market. Things move so quickly, remember when Meerkat was going to be the next big thing? Just one and a half years later they closed up shop.
The fact of the matter is, though, you need to … [Read more...]

As B2B marketers, we know that today’s buyers are more informed and empowered than ever before. We’ve all heard the statistic that more than half of the purchase decision is complete before a prospect talks to sales person. Whether you think that statistic is pretty darn close to the truth or way off, the point is that as marketers, we should do what we can to help sales team make every conversation count.
That’s where sales enablement programs come in. As marketers, we can help our sales … [Read more...]

Guest post by Nelson Dy.
After almost two years of waiting, Google confirmed a Penguin update on September 23, 2016. Dubbed as Penguin 4.0, this is the seventh and probably the final update for the said algorithm. The update created the newest game changer that optimizers need to understand its effects on their search engine optimization (SEO) initiatives—real-time. Below are the details.
New features
First announced on April 24, 2012, Penguin targets black hat websites or those websites … [Read more...]

While there’s nearly an endless array of marketing channels and tactics these days, generating qualified leads is still a big struggle as ever before.
Here at Socedo, generating high quality leads that sales can close is our number one challenge. Here’s why:
Our revenue target is increasingly significantly each month
Our sales team is expanding quickly
Our product is in a new category of marketing technology
We have a marketing team of four and limited budget
So, how does our … [Read more...]

Since the beginning, Twitter’s most distinct feature has been its 140 Character limit. Over the years, we’ve all developed creative shortcuts to make the most out of those 140 characters. We’re really glad that Twitter has finally made some updates on what counts in those precious 140 characters, giving users more freedom to compose longer tweets.
Here is everything you need to know about Twitter’s new 140 characters update:
Replies: When replying to a tweet, @names will no longer count … [Read more...]

Social media has fundamentally changed the way brands communicate and has enabled marketers and salespeople to interact directly with prospects at every stage of the buyer journey. Modern marketers are viewing social as the marketing channel that has the greatest ability to impact both brand and demand. Social media as a marketing function has continued to grow. According to Simply Measured’s 2016 State of Social Media Marketing Report, Social Marketing is 10.6% of total marketing budget, … [Read more...]

Guest post by Rohan Ayyar
If you believed all the CRO posts you saw, and took them at face value, you’d think CRO was all you needed. Just look at marketers tweaking their landing pages and getting 1000% increases in conversions! Like any tool, though, CRO doesn’t work in isolation and it has to be used right to get the right results. So if you’re doing CRO and it’s not paying off for you, maybe you’re falling into one of these CRO traps?
It’s not about your landing page
Your landing page … [Read more...]