John Lewis Selects Kenshoo to Optimise Paid Search Campaigns

London, UK (November 25, 2010) – Kenshoo, a global leader in search marketing and online advertising technology, announced today that John Lewis has selected Kenshoo Search to automate and optimise its paid search campaigns.
With Kenshoo Search RealTime Campaigns, John Lewis can dynamically update items in search advertisements, including promotional copy and prices, to reflect the true inventory status. In addition, Kenshoo’s platform automatically pauses ads for items that are out of stock or discontinued.

By serving more relevant ads and preventing ads from appearing for unavailable items, RealTime Campaigns has increased ROI for Kenshoo customers by as much as 400%. Kenshoo also has a strong track record of quickly onboarding campaigns, providing ongoing support and training, and evolving the product based on customer input, market conditions, and emerging best practices.

“The year-on-year growth of our online business is a key priority of John Lewis’s vision to become the leading multi-channel retailer in the UK,” said Jonathon Brown, head of online selling at John Lewis. “Paid search remains a vital driver of traffic to our site so it is great to partner with Kenshoo. We aim to improve the cost efficiency of our paid search campaigns and more importantly to improve our customer’s experience through more relevant ads. Essentially we’d like to make it as easy as possible for people to find what they are after at John Lewis. And we have confidence that Kenshoo’s team and platform will make it happen.”

“We’re very pleased that John Lewis sees the value in our collaborative approach to partnership. John Lewis is not only a prestigious and well established retailer in the UK, but is also one of the most service-oriented companies in the world,” said Etai Rosen, VP Sales, Kenshoo Europe. “We are proud to help John Lewis to connect the supply chain and marketing departments to further increase the success and effectiveness of its search programs.”

About the John Lewis Partnership

The John Lewis Partnership – The John Lewis Partnership operates 32 John Lewis shops across the UK (28 department stores and four John Lewis at home), johnlewis.com and 239 Waitrose supermarkets. The business has an annual turnover of over £7.4bn. It is the UK’s largest example of worker co-ownership where all 70,000 staff are Partners in the business.

John Lewis – John Lewis, ‘Britain’s favourite retailer 2009’* and ‘Multiple Department Store of the Year 2009’ ** typically stocks more than 350,000 separate lines in its department stores. The website stocks over 150,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. johnlewis.com is consistently ranked one of the top online shopping destinations in the UK.

John Lewis Insurance offers a range of comprehensive insurance products – home, car, wedding and event, travel and pet insurance and life cover – delivering the usual values of expertise, trust and customer service expected from the John Lewis brand.

Waitrose – Waitrose, Britain’s favourite supermarket*, has 239 shops in England, Scotland and Wales and is consistently achieving sales growth significantly ahead of the market.**. Its strong performance has been driven by the success of the essential Waitrose range, an unmatchable top tier of products including the new Duchy Originals from Waitrose, free delivery driving rapid online growth, as well as a long term commitment to sourcing the UK’s finest local and regional foods. Waitrose combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced combined with high standards of customer service.

Kenshoo provides a global technology platform for search marketing and online advertising. Kenshoo’s digital marketing software gives advertisers and agencies the control, automation and insights needed to make better decisions across search, social and display campaigns. The Kenshoo EnterpriseTM and Kenshoo LocalTM product suites deliver unique value to hundreds of customers around the world including six of the top ten retailers and the seven largest ad agency networks. Kenshoo powers brands such as Facebook, Havas, John Lewis, LendingTree, Omnicom, SMG, Sears, Septeni and Zappos. Kenshoo operates in every major country from nine international locations and is backed by Sequoia Capital and Arts Alliance. For more information, please visit: http://www.kenshoo.com/
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