How to Discourage Violent Criminals is simple:

1. Study: FBI State data show that Discouraging Criminals works

The robbery rate in South Dakota is less than a quarter of Texas, 78.3% lower, yet their other violent crime rates are actually a little higher...

FBI Table 5: Crime in the United States by State shows that South Dakota has very little robbery, just 24.7% of the National Average rate compared to Texas where the robbery rate is 114.1%. But their rates of violent crime, murder, rape and aggravated assault are all around the National Average, as in Texas. So why does South Dakota have far fewer robberies - just 21.7% of the rate in Texas?

The Study by the Crime Prevention Research Center Table 3 shows the cost of a handgun permit as $10 in South Dakota while the cost in Texas is substantially higher at $140. Their table 2 emphasizes the result of discouraging citizens from protecting themselves and their family: 14.7% of adults in South Dakota have concealed carry permits while far fewer adults - just 5.4% - have one in Texas.

They also found that Texas with over twice the population of Pennsylvania has 1.15 million permit holders to Pennsylvania's 1.28 million. It's not that Texans don’t like guns - it’s simply that they have a more difficult time getting permits. The fee for a 5-year permit is only $20 in Pennsylvania.

Clearly there are other factors as well as demographics and population producing such dramatically lower robbery. But since the other crime rates are similar if not a little higher, why just robbery? The FBI data verifies the Concealed Carry study findings: the more you encourage armed citizens, the more you discourage armed robbery!

2. Robbery is a serial offense!

Police Chiefs tell us that Robbery is a serial offense. Yet a violent criminal doesn't attack when he fears getting shot which not only reduces violent attacks, it saves you lots of money as well as improves your violent crime statistics!

There's good news when you put away a perp. You're a hero as you enjoy the violent crime reductions in the short-term and improve your city's standing in the competition for investment. The bad news? Recidivism. Once he's released, he goes back home and resumes his crime spree, the reductions vanish and then you're a zero rather than a hero.

There's even worse news. When incarcerated, he studies with the other inmates to find out what he did wrong to get caught, so his next crimes are even harder for your police to solve. You have a short window of opportunity before he's released and violent crime goes back up even higher than before. The sooner you start discouraging your violent criminals, the sooner they realize they could be shot and injured and give up raping, robbing, and assaulting your innocent people...

3. Study: Encouraging Concealed Carry decreases violent crime

When Colorado’s concealed carry law was enacted in 2003, the University of Colorado refused to allow their students to protect themselves, while Colorado State University allowed them to concealed carry. Since the external factors are reasonably similar, their very different results maintained over 12 years give an eye-opening comparison of the effectiveness of being armed and able to defend yourself.

Encouraging concealed carry created an immediate drop of 47.7% in violent crime (from 30 in 2002 to 16 in 2003) at Colorado State. But at CU Boulder (brown lines), their defective strategy of banning guns to increase safety immediately increased violent crime by 10% instead.

High violent crime rates disprove the self-serving contention that a Police Chief is good at educating their citizens about the benefits of being armed. But if they were, their city would have less violent crime than National or State Average from more Defensive Gun Uses.

A defensive gun use (DGU) is when you use a gun in self-defense against assault - a rapist, robber, mugger, attacker, etc. - whether you fire it or not. Most DGUs aren't reported to the police and so cost your city nothing. The perp stops his assault once he sees his prey is armed, the gun isn't fired, no one is injured and the police aren't informed. Defensive guns protect women from rape 24/7/365, see here, here, here, here, here, and many more here.

With "more than 3 million DGUs per year", roughly one person in a hundred uses a gun in self-defense every year. Pro-rata, the normalized city of 100,000 people has 373 violent crimes a year and their 1,000 DGUs help thwart 1,000 crimes - mostly without involving the police. But no matter how much they already save you or how many you now have, each DGU thwarts a violent crime and therefore improves your violent crime statistics. A very good reason to encourage more!

There are many ways of figuring out the income your city is losing because of your high violent crime, see 1 here, 2 here, 3 here, 4 here, 5 here, 6 here, 7 here, 8 here, and 9 here. With the smallest loss at half a million dollars a year so far, discouraging your violent criminals from assaulting your people would improve your city's finances by tens of thousands of dollars a month.

One city's lost income from poor population growth

Encouraging your citizens to be able to defend their families will decrease your violent crime rate and allow your officers to be more responsive to citizens' concerns. With less crime, you won't need more police so let's examine the economic benefits of expanding your population without annexing more land.

One city grew its population of some 35,000 in 2000 to 38,500 in 2014. That's by 10% while the US population had grown by 13.7% over the same period. If this city had enjoyed the same or less violent crime than the rest of the country enabling its population to increase at just the average US rate, its population and its income this year would be some 3.7% larger than its budgeted $55,000,000.

Of course, 13.7% is the average growth in the USA, half of all US cities enjoy more than 13.7% growth! So ignoring all the other benefits of lower violent crime, this city would have an extra $2,000,000 income this year - that's $170,000 more a month - with just the average growth of the rest of the country.

6. Once you're prepared, even negativity is valuable

How does media negativity about encouraging armed self-defense affect a person or a company when relocating? Even negative publicity is beneficial! For anyone investigating with an open mind, armed citizens are a big positive since the FBI report that more guns result in less crime .

Morton Grove's total gun ban received enormous media approval although it increased their crime rate and their population decreased. In response, Kennesaw encouraged their responsible citizens to be armed to protect their families - and got universal condemnation.

What happened to Kennesaw's economic growth? The strident negativity immediately slashed their violent crime by 74% and skyrocketed their economy. Strong evidence that media negativity is beneficial, it informed their criminals the city was unsafe for violent crime and shows both businesses and people choose very low crime when relocating.

If you believe that gun-free zones can be a good idea, then how does preventing law-abiding citizens from defending themselves and their families decrease crime? How do you trace from start to finish, step by step, the causal path from the gun ban to the decrease in violent crime that you believe it gives you?

7. Your return on investment? A few short months

You don't need us to implement this strategy but you do want your citizens to support you in discouraging your criminals and making your city safer and more prosperous. Printing a special edition of our Concealed Carry study for your city costs just a couple of dollars per resident, less than the Victim Cost for each robbery at $3.36. This is less than the cost of a few robberies at $21,398 each and often less than hiring an extra police officer! ** Save up to 30% - enjoy your special introductory discount by ordering your city's special edition within thirty days.

The Federal Government's studies (all ) show that, pro-rata, the Victim Cost for each robbery costs each of your residents $3.36 (327,374 robberies at $3,299 Crime Victim Cost each over 321,418,820 people) and the Criminal Justice System Cost for each resident is $14.08. The Tangible Per-Offense Total Cost is $21.79. Each of your robberies costs your city a lot more than a couple of dollars per citizen, investing a few dollars per citizen to discourage your criminals saves a whole lot more!

Compare the costs of NOT discouraging your criminals to how much your investment will save you. The same US Government study measured the Criminal Justice System cost of each robbery at $13,827. That's how much each DGU which thwarts a robbery saves the police, the total savings for each DGU are $21,398. Thwarting rape saves police and society almost double as much...

If your city has more violent crime than National Average, then your return on investment time will be even shorter. But since police costs are largely fixed, much of these Criminal Justice System savings won't immediately impact your budget. With double National Average violent crime, even if it just thwarts a quarter of your robberies and rapes, your return on investment is a few months.

8. Our niche - the truth about the defensive value of guns

You need the cooperation and support of your law-abiding citizens. They need to know why and how decreasing your city's number of defenseless citizens makes you all safer and more prosperous.

Our niche is to ensure you have the support of your citizens in preventing crime, while maximizing your crime reductions by encouraging responsible self-defense, refuting the inevitable anti-gun negativity and avoiding any and all implementation pitfalls . See the very modest amount for your investment in gaining their support in your return on investment above.

We will create and publish a customized version of our Concealed Carry study for your city which can have your name or someone else's name such as your Mayor as primary author. Producing and printing a book is expensive, your book is published both as a real paper book for your citizens to hold as well as a pdf and an e-book for online reading. The initial cost of our time and expertise to assist you in successfully discouraging your criminals is included at no extra charge.

Our study of rape and violent crime shows encouraging Concealed Carry gave an immediate DECREASE of 47.7% in violent crime and of 75% in rape. The very similar control that banned guns immediately INCREASED violent crime by 10% and rape by 63%. It proves that defensive guns protect everybody from rape and violent crime.

By making your customized edition available to all your voters and citizens at no charge, they're more likely to appreciate you and all your efforts to increase their safety, improve their lives, decrease violent crime, reduce crime injuries, and encourage economic development creating jobs in your city...

Your right to defend yourself and your loved ones is built into the US Constitution; reductions in violent crime improve economic development and increases the value of your property. Your citizens will LOVE the crime reductions and, usually, so do police officers.

How better to serve your city than by reducing your officers' workload, improving citizen satisfaction with your performance, and resolving a crucial issue - crime costs each victim significant amounts of money? Encouraging your law-abiding citizens to defend their families also satisfies your inner need to make the world a better place because you passed this way...

Food for Thought

"With officers laid off and furloughed, simply calling 911 and waiting is no longer your best option. You can beg for mercy from a violent criminal, hide under the bed, or you can fight back; but are you prepared?

"Consider taking a certified safety course in handling a firearm so you can defend yourself until we get there. You have a duty to protect yourself and your family."

Average deaths in a shooting rampage when stopped by police: 14.3. But average deaths when stopped by civilians: far less - just 2.3.

Concealed carry is entirely optional, so discourage violent criminals and terrorists from attacking your people. Encourage your qualified, law-abiding citizens to be able to defend themselves, their family and their property.

Despite media misunderstanding and misrepresentation, Discouraging Criminals by encouraging teachers and staff to be armed is neither mandatory nor compulsory gun ownership. It's your choice whether or not you want your children defended from a mentally disturbed school shooter.