It’s not just companies from the liberal enclaves of California and Vermont who are partaking in 4/20 marketing campaigns. It’s also big, mainstream brands, such as Pepsi, Chipotle, Burger King and Denny’s, all of whom have alluded to 4/20 on social media in previous years.

Although some marijuana enthusiasts will continue age-old traditions of watching stoner flicks like How High and Half Baked on 4/20, there are a few new TV options for them to indulge in during the week of the worldwide cannabis holiday.

With 420 right around the corner, Nike is getting ready to release a brand new pair of kicks designed specifically for weed’s high holy day. This year’s cannabis-themed SB Dunk Highs are going with a sleek “spaced out” look.

The new state laws collapsing the medical market as we know it in Washington and funneling all public marijuana related activities, essentially, through the state liquor board has claimed it’s first victim … the High Times U.S. Cannabis Cup in Seattle.

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