A ‘Good Frame of Mind’ is the AmericanFrame.com company blog where we write about all things art & framing. Here you will find a range of articles on frame design, framing tips and techniques, printing tutorials and answers to your ‘frequently asked’ customer service questions. We love to interact with our audience so we hope you’ll join our community by subscribing and commenting on the blog.

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Thursday, March 29, 2018

Nature, Untouched: Our American Hardwoods Collection.

It’s knowing
when to put the brush down or understanding why you should leave your subject’s
scars showing, rather than covering them up.

So often, less
is more. That’s a concept we embraced with our American Hardwoods collection.

The beautiful
details were already there: intricate grain patterns, gorgeous hues, and subtle
color variations in a single piece of wood. All we had to do is leave them alone.

We decided
against unnecessary stains, paints, and anything else that would mask the
beauty of the materials. Some of the wood is aged or ebonized to highlight its
innate characteristics, but, for the most part, we think Nature did a pretty
good job on her own.

Our customers
agree. American Hardwoods have been among our best-selling frames since we
introduced them in 2001. Artists love the way they let them bring the outside
into their homes and galleries. That’s why they use them for everything from pen-and-paper
drawings to canvas paintings.

And there’s
substance behind the style. Each frame is made of 100% solid wood from trees grown
here in the United States. Understated maple, elegant walnut, rich cherry, and
bold ash don’t just look great, they’re sturdy enough to last for decades.

Another aspect
of restraint is ensuring that we’re not harming the environment that produces
the wood we need. American Hardwood frames arecertified by the Forest
Stewardship Council, meaning they’re sourced from responsibly managed
forests that provide economic, environmental, and social benefits.

Our solid wood
frames are versatile enough to fit seamlessly into any décor, and grand enough
to lend a professional look to your art. They’re just as at home in a gallery
setting as they are showcasing your family’s photograph in the living room. And
since they’re available in small and large profiles, you’ll find the perfect
size for your framing project.

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