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Friday, May 17, 2013

Neat-Oh!® LEGO® CITY FIRE ZipBin® Large Toy Box & Playmat

A "neat" story

Could messiness be the mother of invention? ZipBin® storage originated when my inventive 10-year-old son, Max, and I put our heads together for some true "out-of-the-box" problem solving. Like many boys, Max loves plastic building blocks. And he likes to dump them on the floor-CRASHHH!! Of course, I loved to see Max play, but I groaned when I heard that loud mess of blocks spilling everywhere. Neither Max nor I liked cleaning up all those little pieces.
Inspired by our problem, we thought creatively about how to solve it until... what if Max's toy bin unzipped to a play mat and zipped back up, capturing his toys? That would take the work out of having fun. It would be neat! And that's the name we chose for the company - Neat-Oh!® - that would introduce ZipBin® storage to the world...