“We are experiencing a fast rise in the average time spent on UC News. As of this quarter, an average user spends over 23 minutes on UC News. Users are embracing diverse digital content,” said Jack Huang, President-Overseas Business, Alibaba Mobile Business Group.

The company said it is targeting more diversified and localised content on its platform by the end of 2017 to make the local content ecosystem stronger.

According to leading web analytics firm StatCounter, UC Browser is now the most popular browser in India in terms of internet usage across all platforms combined with a market share at 43.31 per cent followed by Chrome at 36.07 per cent and Opera at 8.34 per cent.