Own Your Choices [ownyourc.com] is claimed to be the "first-ever choice making community". At first, the website was part of the Own your C campaign, and meant to encourage teens not to smoke. Currently, it aims to reveal how personal choices affect others and characterize one's self. In particular, the website focuses on starting the conversation around topics such as tobacco, health, self-image, culture, alcohol, relationships and school. Users are invited to connect with peers on these issues, to share their opinion and influence the conversation. And by accident, the interface seems driven by simple dynamic graphs of the statists resulting from the data-gathering surveys.

Individual people are represented by small outer sectors on a circle, which are linked to individual profile pages. One can use filters on the right side of the screen, for instance to filter by gender, age or location, or to find like-minded peers, or complete opposites. More colors means more activity.