FMCG and Retail

Stas Marketing helps FMCG companies improve the value and relevance of their brands to consumers. We uncover unsatisfied customer needs and neglected industry segments. The result is insights and ideas to help our clients optimize their brands through the best possible combinations of product features, service offerings and pricing for targeted customer segments.

Key challenges that we our clients face in today’s environment are

Consumer fragmentation

Retail chains pressure

Margin squeeze

High price of advertising

We provide FMCG companies with full scope of services within our core functional expertise areas (strategy, marketing, sales, operational performance, new markets, mergers and acquisitions) with specific focus on