This Old Steve Jobs Interview Is Helping Fuel Criticism Against Apple’s Latest Decisions

There’s always a lot of talk about what Steve Jobs would think of the current state of Apple. What would he say about the AirPods or the throne of dongles that Tim Cook seems to sit upon with the current slate of Apple products. With the announcement of the new MacBook and it’s enourmous price tag, many were split on what to expect or how to feel. Some were treating it like some would treat the iPhone releases, giddy to try out the new stuff and get their hands on it. But others saw something that seemed to fall to the wayside.

The fact that Apple itself considered the MacBook Pro as a competitor to the MacBook Air shows it's not really a Pro.

It’s strange — there’s nothing actually wrong with what Apple announced: USB-C on the Mac is great, a thinner, more powerful machine is intriguing and, while it’s too early to say, the Touch Bar could possibly be a gimmick, but it could be useful for helping people discover what shortcuts exist as they use the computer.

The thing is, I can’t figure out who this is for other than those who are on really old machines. Myself, and everyone else, seems to be wondering what, exactly, is the selling point of this upgrade.

Touch Bar is a great example of this. First, it feels like an excuse to not just add touch to the Mac in the first place. While Microsoft is busy letting you touch the entire display, Apple’s making you look down at your keyboard to interact instead — bizarre.

But the “Pro” in Apple’s devices isn’t even accurate anymore. It used to be the best notebook on the market for creatives, developers and people with big requirements.
One look at this slide shows Apple has no idea exactly where its demographic lies

Yeh I have owned Apple for the last 15 years. Can’t even help family who have PC issues because the last timeI touched a PC was when they ran Windows 98. I am a graphic designer so had a pro for ten years. My current one is about 6 years old now and this really worries me because whats the alternative? Really? I mean this. Ew Pro seems like a total gimmick not to mention the lack of UsB is bull as I have a ton of things I use from tablets for drawing to dslr card readers. So honestly, whats the alternative for designers who need computers that can run Adobe suites but find upgrading to this as a downgrade?