According to the article, the beer and all related packaging and branding is being developed on a shorter than usual timeline:

Moosehead typically spends six months to a year developing a new product, but this summer it’s hoping five to six weeks will be enough.

The company is planning to launch a flavoured light beer by the end of June, which means a compressed timeline for everything from discussions with the liquor corporation to marketing, packaging and design decisions. Not to mention the small matter of choosing a flavour and brewing the actual beer.

An announcement regarding the flavour of the beer and other details is expected later this month.