Sunday, 26 July 2015

I love rains it uplifts my mood instantly. I hate to drive but don't mind driving in rain because my raincoat saves me good. But ghar walon ko kaun samjhay... Tum geele ho jaoge, purey din kaise baithoge, bimaar ho jaoge, if there's nobody to drop you take an auto.
For the first time I decided to take an auto. Since it was raining the autowala came in the compound and pick me. Mom whispered don't bargain just pay whatever he asks for itni baarish me le ja raha hai.
At a traffic signal I tried to make small talk as despite sitting in auto he was all drenched and when he spoke it appeared he is a learned man not like the usual people. When time came to pay him...
I - Bhaiya kitna hua
He - aap dekhlo aapne bhi pucha nahi maine bhi kuch bola nahi bithane se pehle aap jo hamesha dete ho woh de do
I gave him 100 rupees and asked to take 50 from the same. He said mere pass change nahi hai just have 40 rupees. I rummaged through my wallet and got 30 rupees then tried to collect coins and paid him 50 in full. While I was searching for change he said itne hi rehne dijiye baaki baad mein kabhi. I said ab baad mein kisne dekha.. Still after taking the chillar said arey aap pura purse mat khali karo rehne do. Rakh lo aap agar lage toh and then I said abhi aap rakh lo baaki baad mein kabhi.

Same day in the late evening I went to get some medicines which costed me 208 and just trying my luck I asked him to waive off 8 rupees. To which he denied upfront.
Human behaviour is a great subject to observe and everyone teaches you something new. These were two people with such different approaches.
One owner of a big well established shop yet not ready to let go 8 bucks and other who is travelling through the city drenched in rain and yet ready to let go 20 rupees.
One could have taken a chance of getting the amount some other time yet sticking on the other having no surety of meeting up again yet having the heart to handle the loss.
Humans and the complicated human nature as complicated as to know when day ends and night begins. It is a learning experience.... King size heart.. Both saw my wallet and it's contents, one saw the 50 rupee note to encash for 8 rupees and the other saw it getting emptied despite the 100 rupee note.

Thursday, 16 July 2015

The advent of Netflix and the Indian firms adopting to web-based series is a great initiative. But in Indian context does it holds ground??
The content delivered online is good keeping with times but we have to understand that India is a differently diversified country.
According to my understanding India currently has 3 generations/sections to cater
1) Youngsters born on or after the 90s
These are "people "..mind you.... who grew up to Internet and use English more as a first language and for them Saas- bahu soaps are hard to relate to as generally it's not found in their homes as nuclear families are also on rise in most tier1 and tier2 cities. This generation is the base customer for Web series.

2) People in the age group of 50 and over
These are the ones who grew up in the olden days. Many even saw Independence. They are literate but not necessarily in english. They know things have changed but are nostalgic about the old days and generally found saying "hamare time me". No matter what, they love the traditions shown in the soaps. Some or maybe none of what is depicted is actually practised in their own homes but it connects with them. In a way it caters to the long forgotten never shared dreams of the perfect life. They may not understand English and hence another point of difference between them and the net.

3) People in the age group fro late 20s to early 40s
Now these are people who are actually stuck in the middle. They grew up watching traditional families parting ways amicably at the same time started learning and adapting to newer times. This one generation is the lucky lost. They get to enjoy the new things but are not accepted as part of either groups and hence at times left undecided to think where to go what to choose and what to do.

These generations are currently fed well with the available content and maybe the online content is satisfied with its current and slightly increasing audience.

As far as growth of web-series or a Netflix like model in India is concerned it will increase but it can reach its peak only if it gives something to everyone. Along with keeping in mind that
-Nobody can ignore education levels are still pretty low in India.
-English is still taken as a second and yet not very important language.
-People coming from different states still yearn for their native tongue programs.