Havas awarded Jicwebs brand safety certification

UK – Media agency Havas has been certified for brand safety and anti-fraud by the independent body that sets best practice standards on online ad trading, Jicwebs.

Havas is the latest media agency to gain the certification. It takes the total number of certificates awarded in the UK to 72 and follows an independent audit to verify processes are in place to reduce the risk of ads being shown next to inappropriate content and reduce the risk of fraudulent ads being served.

This follows ad networks Undertone and Collective which have also recently been certified.

Richard Foan (pictured), Jicewebs’ chairman said: "Advertisers want greater trust and transparency in the digital ad chain and it will become increasingly difficult for suppliers to strike trading agreements if they aren't accredited through Jicwebs.

"Certification shows advertisers who is making a genuine commitment to protect their investment against fraud and unsafe brand environments."