Just like the unveiling of a short tutorial on Google Glass a few days ago, the increasing complexity and new innovative features in technology have made it a necessity for companies to go above and beyond to communicate these points. On the back of the recent launch of the Samsung GALAXY S4, the Korean juggernaut provides a heads-up of all the great new features that are packed within the latest update. Several new hands-free “Air” gestures are of particular interest as they now expand the realm of interaction beyond just normal tactile use.

Also alongside many of its previous campaigns, the GALAXY S4 puts the phone through its paces in a more lifestyle context for the spot below, with the expected dig at its main competitor, the iPhone.