Starting Your Own Fashion Label 2: Brand Strategy Workshop

Description

3 Day Brand Strategy Workshop

This creative consultancy workshop follows on from Starting Your Own Fashion Label 1 course and has been designed for fashion businesses, small and large, who require further assistance in developing strategic road maps for their company. The workshop will start by focusing your company’s strategic vision and help answer the three most important question: Who are you? What do you want? How are you going to get there? As a group and as individuals, you will explore opportunities for development and growth specific to your market and product. The workshop will strive to give you the confidence, knowledge and tools to develop your ideas and take a new way of thinking back to your business. All students should be prepared to discuss and present their ideas openly in a structured class setting

Outcomes:

At the end of this course you will have: cohesive brand values for your business, realistic objectives to work towards and a critical path for you to follow for the next 2 years.

Prerequisite:

Starting Your Own Fashion Label 1 You will need an actual brand concept or existing brand to benefit from the practical nature of this course. This is not a course for people only looking at exploring the idea of setting up a label

Please note: This course is for students aged 18 and older.

Tutor Description

Toby Meadows is the international best selling author of ‘How to Set up & Run a Fashion Label’ currently translated into 9 different languages. He is the founder and Director of TNM Consultancy Ltd, a collective of fashion professionals providing creative and business services to the fashion industry, as well as a Director of the award winning London based cult womenswear designer label Belle & Bunty. For the past 15 years he has been a Visiting Lecturer at the London College of Fashion, invited to host conferences on developing a fashion label as well as writing and delivering short courses for professional development within the fashion industry both in the UK and abroad. As well as consulting to hundreds of small to medium size fashion enterprises Toby has worked with some of the worlds largest and most recognisable fashion businesses from high street giants, Gap, Zara, Topshop to high-end designer retailers: Harrods, Ralph Lauren, Gucci, Christian Dior, Alexander McQueen and Vivienne Westwood to name merely a few. He has recently been advising the Mayor of London's office with their plans for the development of an East London Fashion Cluster and currently sits on the Advisory Panel for the Centre for Fashion Enterprises in London as well as developing business support incubator programmes around the world working with the next generation of highly talented emerging designer to develop an infrastructure for their business and increase their chances of longevity.