Category Archives: Competitions

Our up and coming women’s fashion brand, Blue Vanilla, are now on the rise and hosting another amazing giveaway on their Facebook page! The launch of their new website is almost upon us, and to treat their new fans they are giving 10 of them £50 each to spend at Bumble & Bumble!

In order to be one of the lucky winners, all you have to do is ‘Like’ Blue Vanilla on Facebook and follow on Twitter! But to make it even easier, you can gain more entries by tweeting the competition and following them on Instagram! Check out their pages below…

etailPR have set up an amazing collaboration between our client and cosmetics giant Bourjois, to offer you an amazing prize! All you have to do is head over to twitter, RT the competition and follow the brands then you’re entered. Yes… it’s as easy as that!

The lucky winner will receive £100 worth of Bourjois products and a £150 Little Mistress voucher so you can create the perfect party look.

Want to know a little more about our collaborating brand?

Bourjois started in 1863 on the stylish boulevards of Paris in the theatre district. Ever since, they continue to invent, create and design clever, feminine products that simplify beauty. We all know the Parisian style for it’s elegance and allure, and the brand makes this accessible to all women by providing daring looks that are tasteful and easy to achieve. It is not only accessible, but affordable too. Every woman can fully express her inner style and creativity wearing the innovative products made by Bourjois.

The competition will run from the 24th – 27th September and the winner will be announced on Twitter… So be sure to keep an eye out incase it’s you!

Up and coming women’s fashion brand, Blue Vanilla, are hosting an amazing giveaway on their Facebook! On the run up to the launch of their new website, they are giving 10 lucky entrants £50 each to spend at Benefit Cosmetics!

In order to be one of the lucky winners, all you have to do is ‘Like’ Blue Vanilla on Facebook and follow on Twitter! It’s as easy as that… yes, really! To make it even easier, you can gain more entries by tweeting the competition and following them on Instagram!

So what are you waiting for? Anyone else a fan of Benefit Cosmetics like we are? Get liking, following, tweeting and re-graming now!

But before you do… the Benefit Cosmetics prizes aren’t enough for them! To celebrate the launch of their website Blue Vanilla are also giving one lucky winner £500 worth of clothing! Head over to their website now to be in with a chance! >>> www.bluevanilla.com

Wildfox UK have joined forces with the lovely team at Trilogy for a collaboration including promotion via both brand’s social media and email newsletter. Fans of both brands currently have the chance to enter to win a £150 e-voucher from each brand. The lucky winner will be able to select prizes from Trilogy’s award-winning, natural beauty range and Wildfox’s 2014 must-have items from their stunning new collection ‘The Wildfox Lagoon’.

The competition is open to entrants worldwide and ends on 15th April 2014.
You can enter here.

Fans will already know the Californian brand for it’s iconic campaigns and laid-back, vintage inspired aesthetic. The current look-book, shot by Mark Hunter of The Cobrasnake, features some of Wildfox’s favourite model muses transformed in to island castaways and showcases the brand’s signature slogan tops, knitwear and swimwear.

For more information about how etailPR manage and organise collaborations please visit the website here. We are always looking for brands, big and small, to work with on brand collaborations that are mutually beneficial and provide a great crossover of fans, traffic and data for both brands.

We have extensive experience organising these projects so please get in touch to find out exactly how we can help your brand gain relevant and targeted exposure!

AX Paris and St Tropez are attempting to bring a little sunshine to February 2014! An impossible task maybe, but if there were ever two brands to manage, it’d be these two!

AX Paris are currently flaunting their gorgeous array of floral printed dresses and playsuits, a fantastic tan to match is an essential, which is where the fabulous St Tropez come in. The brands have teamed up for a great competition including fantastic cross promotion for both brands. The competition has only just launched and there’s already been thousands of entries, likes, shares and re-tweets.

For more information about how etailPR manage and organise collaborations please visit the website. We are always looking for brands big and small to work with on brand collaborations that are mutually beneficial and provide a great crossover of fans, traffic and data for both brands.

We have extensive experience organising these projects so please get in touch to find out exactly how we can help your brand gain exposure!

We’ve got another great collaboration for you and there’s still plenty of time to enter! Super cool Brighton based brand Sugarhill Boutique are hosting a Valentine’s competition with the lovely people at Popchips to give a fan the chance to win everything they could need for a perfect girly night in with friends.

Sugarhill came to us with the concept in mind and were looking for a cool food or drink brand to get involved in their competition. Popchips were first on our list to provide not only a fantastic prize but also great social media promotion for the competition along with the support of a well established brand.

For more information about how etailPR manage and organise collaborations please visit the website. We are always looking for brands big and small to work with on brand collaborations that are mutually beneficial and provide a great crossover of fans and traffic and data for both brands.

We have extensive experience organising these projects so please get in touch to find out exactly how we can help your brand gain exposure!

When Little Mistress were on the search for a great brand to team up with for a competition to brighten up our January we knew exactly who to call. LW Tan, formerly Lauren’s Way, consistently impress with their on-trend hair and beauty accessories. They were the perfect super girly brand to compliment Little Mistress’ glamorous and sophisticated dresses.

The plan was to treat fans to a fantastic combination of prizes, promote to LW Tan and Little Mistress fans via Facebook, Twitter, Instagram, Email newsletter, blog posts and on a homepage banner to really excite fans about the competition and give as many fans as possible a chance to enter. Of course Lauren Goodger herself couldn’t resist re-tweeting to her 1.2 million twitter followers too!

You’ve still got time to enter: http://tinyurl.com/ord433q

Keep your eyes on Little Mistress and LW Tan’s Facebook page for news once the winner’s drawn. Good luck!

For more information about how etailPR manage and organise collaborations please visit the website. We are always looking for brands big and small to work with on brand collaborations that are mutually beneficial and provide a great crossover of fans and traffic and data for both brands.

We have extensive experience organising these projects so please get in touch to find out exactly how we can help your brand gain exposure!

It’s the first week in the life of the new ask and answer social app Jelly, so we’re looking at the potential opportunities for brands and followers to engage more with their social following.

Jelly was developed by Biz Stone, Twitter co-founder. It’s an app that allows users to ask and answer questions of their social networks using text photos and drawings. Currently in the very early stages it has created a big buzz in the marketing world. See promotional video attached below:

As I’m sure you’re aware this is nothing new everyone can ask a question on Facebook or twitter, the answers might not be exactly what they might have hoped for and some of the questions asked… HOW DO I TURN OFF CAPSLOCK? Or how much Listerine do I have to drink to get drunk? Are some of the genuine questions asked on Yahoo answers question and answer service.

The idea of Jelly is to make the answers easier to find, Jelly contains no news feed and will allow users to scroll through questions form their followed brands and friends, until they find questions that they want to answer. Those answers can then be rated and virtual thank you cards sent for the best answer.

(etailPR will be looking at these thank you card as it could be an opportunity to run quick competitions and those providing the right answer get a voucher code for their feedback. Encouraging direct interaction as well as measurable conversions.)

From a marketing perspective brands should be taking note, like the sister app vine – Jelly has the potential to grow very quickly. Vine grew to 40 million users in just 8 months! Disposable content is at an all time high with SnapChat being the app on everyone’s lips at the moment. (where you can send a 10 second picture or video to anyone in your network with the knowledge that it will be deleted permanently after that time – This clip will self destruct in 5 seconds.) Jelly taps into the idea that we want instant answers and instant entertainment seemingly without wanting to store their content afterwards.

Using Jelly on Smart Phone

etailPR will be trialling Jelly Q and A campaigns with some of our brands in the coming months as part of our DigitalPR and Affiliate Management. The aim of these campaigns will be to start with engage in “brand-relevant banter” – with the added benefit of questions and answers reaching both friends and friends of friends. Meaning it is possible to extend the reach of any engagements beyond a brand’s usual social audience and without the need to spend on advertising (for the time being anyway.)

If you would like to hear more about anything discussed in this article contact the team here at etailPR or ring 01242 238373.

On Monday Little Mistress launched their latest competition with MeMeMe Cosmetics offering both brands fans a chance to win some amazing fashion and beauty products.

Little Mistress have gained some great exposure to MeMeMe fans and vice versa. MeMeMe have great interaction with their fans via social media platforms including Facebook, Twitter, Pinterest etc. As you can see from the screen shot below fans were thrilled with the announcement of a new competition!

We’ve posted before about the importance of collaborating with other non competing brands and how this can be mutually beneficial. Whether the project is big or small, as long as both brands come to an agreement about what they want to achieve and how to achieve it, there’s no reason to hold back. All brands should be identifying their demographic and finding new ways to target it. Marketing Collaborations- Doing more, with less. At etailPR we love working with other brands. So we thought we’d give you a peak at some of the brands that we’ve been excited to have recently worked with.

ElemisElemis is the leading luxury British spa and skincare brand favoured by as many as 6.5 million spa-goers per year.

Our recent etailPR beauty/fashion hamper giveaway included Elemis products and saw over 14,000 entries. The competition was a particularly popular giveaway with our blogger network.

Macadamia Natural OilMacadamia Natural Oil Haircare ProductsWith its unique qualities, Macadamia Natural Oil is an exclusive blend of macadamia & Argan oil, giving you results so wonderful it could only come from nature.

As soon as we posted about Macadamia on our Instagram page the likes started rolling in. Our social media fans gave the brand a huge thumbs up with over 86 likes in 2 days!

ZoevaGerman make-up brand Zoeva have been causing a stir in the blogging world with their affordable range of quality cosmetics and brushes.

We recently held a twitter competition giving away a set of Zoeva products. In 3 days the competition had already gained over 700 re-tweets.

If you’re interested in how etailPR can partner with your brand get in touch at becca@etailpr.com.