Category Archive

I got a kick out of this recent ad effort by the Wyoming Libraries to “Bring the World to Wyoming.” OK, so this may not bring people to Wyoming libraries in droves based on such creativity, but it brings up the really important point of thinking outside of the box – or the bookshelves – when it comes to marketing libraries. This image may be in poor taste or even offensive to some, but it grabs attention. It’s funny (So is Tame The Web’s “Mudflap Boy“). It’s something beyond the ineffectual and ubiquitous “Read” posters.

I’m proud to flaunt my “Radical Militant Librarian” button in an attempt to knock the old stereotype around a bit. To me, whatever marketing can get libraries in the public dialogue is positive for the most part. Let’s push the boundaries a bit.