Marcello Carlin and Lena Friesen review every UK number one album so that you might want to hear it

Saturday, 31 May 2014

FRANKIE GOES TO HOLLYWOOD: Welcome To The Pleasuredome

(#305: 10 November
1984, 1 week)

Track listing:
well…/The World Is My Oyster/Snatch Of Fury (Stay)/Welcome To The Pleasure
Dome/Relax/War/Two Tribes/Tag/Ferry (Go)/Born To Run/Do You Know The Way To San
José?/Wish (The Lads Were Here) including The Ballad Of 32/Krisco Kisses/Black
Night White Light/The Only Star In Heaven/The Power Of Love/bang…

“Immensity is within ourselves. It is attached to a sort
of expansion of being that life curbs and caution arrests, but which starts
again when we are alone. As soon as we become motionless, we are elsewhere; we
are dreaming in a world that is immense. Indeed, intensity is the movement of
motionless man. It is one of the dynamic characteristics of quiet daydreaming.”

“The spectator-buyer is meant to envy herself as she will
become if she buys the product. She is meant to imagine herself transformed by
the product into an object of envy for others, an envy which will then justify
her loving herself. One could put this another way: the publicity image steals
her love of herself as she is, and offers it back to her for the price of the
product.”

(John Berger, Ways
Of Seeing. London: BBC/Penguin, 1972; page 128)

The above track listing is a compromise. It isn’t exactly
what is printed on the inner sleeve of the original double LP. I have largely
stripped the song titles of their mostly gratuitous additional parentheses. The
track listing given for the double LP does not include all of its tracks. The
CD edition (first print) is different again, and completely fails to correlate
to what is actually on the CD. The track “Tag” – a 33-second rerun of the
orchestral middle section from “Two Tribes” over which Chris Barrie
impersonates Prince Charles talking about orgasms – is listed but does not
appear at all (it is there, unlisted, on the original double LP, at the end of
side two, or, if you must, side “G”). On the original double LP, “Two Tribes”
appears as a very basic, and somewhat drained, remix of its 7-inch; but on the CD
we get the full, definitive “Annihilation” mix, complete with the closing
Patrick Allen “Mine is the last voice…” tag (a sequence not taken from the
original Protect And Survive
information films, but written by Paul Morley). Their “Do You Know The Way To
San José?,” though listed, does not appear on the CD at all, being
unceremoniously replaced by “Happy Hi!,” one of the B-sides of the “Welcome To
The Pleasure Dome” single, and a song which really underlined how unremarkable
Frankie ended up being. There seems to be a continuing conflict whether it
should be “Pleasure Dome” or “Pleasuredome.” The cassette edition was different
again. I could go on.

What this all signifies – this album whose compiler loves
signifiers and the signified – is that there is no definitive edition of the
record, and perhaps that is why it has become so little loved. I remember
reading Record Mirror and being told
that the first Frankie LP was going to be a triple-album boxed set which would
include neither of their two colossal hits, and that a third single – “The
Power Of Love” – would be released shortly before Christmas but would not appear on the album. Christ, I thought to myself, Morley's trying to do an Escalator.

And then the album, with more than a million advance
orders, came out, and went out of the shops pretty well from the moment they
came in, or the boxes were opened; there were a couple of, shall we say,
premature rave reviews. Pleasuredome
tied with entry #310 at the top of the NME
1984 Readers’ Poll Album Of The Year list; had the NME writers’ poll not gone to press much too early, there was, I
understand, a very good chance that Pleasuredome
would have leapfrogged Womack’s Poet II
to come, as it were, at the top of the albums list.

And then people actually bothered to open up the package,
or at least remove the records from their luxuriously appointed sleeves, and
listen to them; the disappointment was as instantaneous as the initial acclaim.
It was a double rather than triple, with no box, and all three singles,
including “The Power Of Love,” were present. There were several cover versions,
bits of other cover versions, an introductory title track which took up most of
side one. This indicated a lack of ready material.

Yet it had,
apparently, to be a double; Frankie had become so suffocatingly huge by the
late autumn of 1984 that people expected nothing less, despite the single album
having been more than enough for ABC, the Human League and (largely) the
Beatles. But who would have bought a single album with the title track on side
one and “Krisco Kisses,” etc., on side two? The stakes were too high, and I am
unsure whether ZTT were really ready for a phenomenon of this size.

And so, as a package,
Pleasuredome works brilliantly (at
least until you have/bother to listen to it). Or at least it looks, on first
impressions, to be brilliant. A deluxe, upmarket double album illustrated by
cartoons of beasts of the field doing the basic thing; this was perceived to be
McLaren-level irony. Otherwise, Morley floods the inner sleeves with words,
unending words, quotes, second-hand observations, letters of complaint which
may or may not be about Frankie; nothing that tells me something I didn’t
already know. The fan magazine pocket paragraph band interviews go back to
notions of packaging adopted in the sixties. There are Python-style advertisements for Frankie merchandise, including the “Sophisticated
Virginia Woolf vest for the luxury of life” and the “Andre Gide socks.”
References to the models being “ordered about” and the enterprise being “an
exclusive piece of ZTT exploitation” don’t make them not so. Ultimately you are
conning, and laughing at, the audience who are giving you money to be told how
beautiful and discerning they are.

There is even a reading list, which no doubt was intended
to give off an air of something beyond ordinary pop thrills, together with
quotations from fairly routine sources (the long section about “Youth ends
where manhood begins…” comes from Henry Miller’s Rimbaud study The Time Of The Assassins, compulsory
reading for younger Beat types). Unfortunately Paul Morley failed to take into
account that another smart-aleck would look at this list and wonder (a) exactly
what was so remarkable about it and (b) what the hell any of it had to do with
Frankie Goes To Hollywood (I believe that the apposite phrase in this context
is “Never shit a shitter”).

I’m still wondering what the Pleasuredome reading list is meant to demonstrate other than Morley’s
fine taste in literature. There are the standard texts for anxious, pale
nineteen-year-olds; The Sickness Unto
Death, Les Fleurs du Mal, Dead Souls (you just can’t get away from
Joy Division, can you?), The Picture Of
Dorian Grey, and so forth. Added to that are a bunch of nineteenth-century
books about hoped-for utopias written by prematurely disappointed socialists – Alice’s Adventures In Wonderland, Peter
Kropotkin’s anarchist text The Conquest
Of Bread, Edward Bellamy’s exceedingly hope-filled science-fiction epic Looking Backward: 2000-1887 – alas Mr
Bellamy wasn’t to know about the real 2000 of PopStars, Florida and chads, but I do note that his character Dr
Leete makes the following observation: “According to our ideas, buying and
selling is essentially anti-social in all its tendencies. It is an education in
self-seeking at the expense of others, and no society whose citizens are
trained in such a school can possibly rise above a very low grade of
civilization.” Where does that leave the business of selling and buying a
Frankie Goes To Hollywood album?

Also present are examples of what can happen when utopia
gets flipped over to reveal its double, Rimbaud’s “A Season In Hell,” very
obviously, as well as two studies of seemingly happy and satisfied families
whose structure is essentially based on lies, Ibsen’s play The Wild Duck and George Gissing’s novel The Nether World. The main protagonists of both fail because they
are dishonest with and about themselves in the context of people they claim to
love. The protagonist of Strindberg’s Inferno
(also included in the list) reacts so violently (on a psychological basis –
persecution mania, they call it) against his own family that he isolates
himself from them altogether and even casts a black magic spell on his
daughter. This all culminates in Moby
Dick – go all the way round the world to find and kill that whale, even if
everybody else on your boat drowns as a result; the world and the sea roll on
regardless, as the book’s ending makes clear, as if the crew had never existed.
Or, one might posit, the pop group.

But even if this is a case of Morley setting himself up
as a sort of Harold Biffen against the multiple Jasper Milvains of 1984 pop, he
surely envisaged Pleasuredome as
being more than New Pop’s Mr Bailey,
Grocer (ironically, like Duncan Thaw in a different country and time,
Biffen dies because he is completely incapable of understanding or giving
love). But I’m not sure that it isn’t. To match what the hype of the package itself
promised, Pleasuredome would have had
to have been the greatest album ever made; anything less would have been viewed
as an effrontery. Unfortunately the reality of the album seems to bear out the
sleeve’s Measure For Measure
quotation about “Groping for trouts in a peculiar river.”

Indeed, when placing one’s needle at the beginning of
Side “F,” one wonders for some time when exactly Frankie are going to make themselves
known. The side begins with an apocalyptic shriek for (possibly synthesised)
soprano and Fairlight which makes the listener think more of Rick Wakeman’s
myths ‘n’ legends on ice capers than the Sex Pistols. This dies down to allow
Holly Johnson to belch “The world is my oyster” followed by one of his
unappetising chuckles.As with Disco Tex
on the cover of Manhattan Millionaire,
the immediate reaction is who cares?

Then we get a meandering passage for acoustic guitar and
John Barry-type keyboards which appears to have nothing to do with the group
whose record this is meant to be. This in turn is followed by a seemingly
unending sequence of zoo noises. Perhaps bucked up by the inaudible cat-calls
of “Gerronwivit!” from the gallery, the title track finally stutters into life.
Inspired by Coleridge, or possibly more so by Rush’s seven-year-old “Xanadu,”
Johnson’s introductory spiel is cheekily compelling. “In Xanadu did Kubla
Khan/A pleasure dome…EEEEEE-RECT!” is great…but Johnson doesn’t follow it up.
There’s an embarrassing pause and then: “Moving on…keep moving on.” The impetus
is gone.

Indeed, the song – if it can be said to be a song
(perhaps that was the hidden intention; the ultimate pop package, down to hiring
David Frost to do the voiceover for the television commercial, containing
almost nothing, cover versions and “The Power Of Love” partially excepted, that
could be construed as a song – Frankie’s schtick is all chants and slogans) –
highlights Johnson’s extremely limited lyrical repertoire. “Keepmoving on,” “Gotta reach the top, don’t stop,”
“Shooting stars never stop,” “There goes a supernova/What a pushover” – he is
the missing link between Tom Peters and Noel Gallagher.

But there are over thirteen-and-a-half minutes of album
space to fill with the title song, and it does so very draggingly, again with
an arrangement and production which have little apparent connection to the
group. There are quiet bits, slightly louder bits, pauses, acoustic and electric guitar solos, from Steve
Howe and Trevor Rabin respectively, a very horrible, dated harmonica puffing
its way throughout the entire song, and a ghastly Ladybirds backing vocal group
towards the end. It doesn’t reach the same heights as epics like Gil Evans’ “There
Comes A Time” or Sun Ra’s “I’ll Wait For You” because, as Lena pointed out
while listening to it with me, Frankie do not really swing, or even shuffle;
there is simply that dead Linn drum beat pounding nearly all the way through,
like a particularly fascistic metronome. The track ends with Johnson thrice
reiterating that the world is his oyster, with some New Number 2 laughs which
are Fairlit into darkness.

Then side two, and the hits. I can’t think of a single
soul in Britain who wasn’t heartedly sick and tired of “Relax” and “Two Tribes”
by November 1984 but they return regardless; “Relax” in particular is a very pallid,
doubled-up remix whose impact is the polar opposite of that of the original
7-inch mix on Now II. Then it was
something new and startling; now it’s the same old same old. 1984 was, to
borrow one of Johnson’s phrases, a year where you had to move at a million
miles an hour if you weren’t going to get rapidly left behind. “War” has Chris
Barrie’s Reagan quoting Hitler again and musing about Che Guevara, George
Jackson and Malcolm X, and love being “the prime mover of their struggle,” but
Holly Johnson is no Edwin Starr and Trevor Horn, finally, no Norman Whitfield. The
appearance of the Annihilation mix of “Two Tribes” on the CD edition seems
designed to shame the rest of the record, so obviously and hugely does its
symphony-like structure stand out and tower over its supposed peers.

On to side three (side “T”) and will we, can we, learn
what Frankie really say? No; there are cover versions. Beginning with the dole
office sequence from their cover of “Ferry Cross The Mersey” (which doesn’t
actually appear on the album other than in tiny particles, although Gerry
Marsden still got royalties from it), we get a thoroughly misguided pub rock
cover of “Born To Run.” One does initially admire Johnson’s sheer chutzpah at
deciding to have a go at this then nine-year-old monolith of rock (but it is pop!), but by the time we get to the Great
Gate of Kiev (i.e. might as well be Keith Emerson) organ in the final verse
there is no evidence that the group have actually understood what the song and
its writer were trying to communicate. Performing the song onstage in America
more or less killed their career there stone dead; audiences not unreasonably
saw it as an act of blasphemy and booed them. Had they known anything about
Springsteen they would have realised that Born
To Run, the album, was a proto-New Pop exercise, full of implied quotes
from and references to pop history, both musical and lyrical, being reshaped in
ways that would speak to the disenfranchised inhabitant of post-Watergate
America (you really couldn’t imagine Frankie making anything more than a dog’s
dinner out of, say, “Meeting Across The River”).

But the song’s appearance here suggests another chapter
in Morley’s rather pointless history of pop reflitered through ZTT, as does “San
José,” done entirely, and boringly, straight, in a 1975 Johnny Mathis manner –
another American road song whose deeper implications are overlooked or ignored.
Is this what Sid Vicious, or even Ian Curtis, had died for – MoR that would
sound nice on Steve Wright In The Afternoon?

Matters are not improved by “Wish (The Lads Were Here),”
a dully frantic indie-rocker with some mirthless, laddish studio chat (the
overall impression left by Pleasuredome
is: what if the first Oasis album had been Be
Here Now?) which soon falls asleep and becomes “The Ballad Of 32,” a Pink
Floyd soundalike (Wish You Were Here –
geddit? Oh, don’t bother) with
sub-Gilmour guitar over a porn movie sample, and frankly it’s hard to detect
whether any of the group are on this at
all; was this Horn and Morley’s great New Pop scandal – sell a record as
though it were punk rock resurrected, but actually trick punters into buying a
prog-rock concept album? There are points – usually involving Steve Howe – on the
title track where one thinks that it has been nearly eleven years since Tales From Topographic Oceans and nothing
has moved an inch further (indeed, there was a story that did the rounds in
1985 that there was an abandoned concept album which Howe had recorded with
Horn, about somebody who falls into, and gets lost within, a computer – I can’t
remember what it was called, but the rumour was that substantial chunks of that
lost concept album had resurfaced on Welcome
To The Pleasuredome).

Finally, to side “H,” presumably for “Hell,” and here’s the
big payoff – you want to know, Horn and Morley appear to ask us, what this
group are really about? What they truly
sounded like before we got our hands on them? Well, here it is – the band
themselves!

And it is mostly appalling. The same songs that had done
the rounds of the Radio 1 evening shows s couple of years beforehand, and with “Krisco
Kisses” we are given an unlovely bump back into the world of 1981 punk-funk,
with bloodless tribal drumming and chanting (“Hunger, HUN-GER!”), requisite
scratchy guitar and bass, Gang Of Four stop-start song structures (they make
the instrumental break on “Born To Run” sound like Orange Juice – if only!) and
more “take it to the top” platitudes. At this point Horn audibly sounds as
though he’s lost interest in the whole project; just whack it out, no
Blockheads or prog chums to cover up the gaps. “Black Night White Light” is a
bloodless bore, reminiscent of a below par Dollar B-side (Paul Rutherford
sounds remarkably like David van Day on the choruses), with an arrangement so
bland it makes Johnny Hates Jazz sound like Pinski Zoo. Meanwhile, “The Only
Star In Heaven” chunders over tedious puddles of cliché (“Live life like a
diamond ring,” blaspheming Sun Ra with “Space is the place” – no Martin Fry was
Johnson) with a moody, disconnected outro which sounds as though Portishead
could sample it and create something genuinely interested.

Then comes, if you will, “The Power Of Love.”

(N.B.: Some of the following, but by no means all of it,
has already appeared in my comment on the single on Popular.)

In its non-album context, it remains the greatest
triptych of pop singles, one of the most ravishing of all pop schematas; after
tackling sex and war there was only religion left – only religion? – and so the
video for this particular “Power Of Love” depicted Holly Johnson as an avenging
angel. Chris Barrie returned for the 12-inch to recreate Mike Read’s “Relax”
ban (much to the chagrin of Read,who would
have been more than happy to come in and redo it himself) and then Reagan
again, musing on faith and the passing of beliefs and people.

And yet, as befitted what surely and knowingly was
intended as the last will and testament of this thing called New Pop, faith and
belief were finally all that mattered. Just as the Martin Fry of “All Of My
Heart” finally faced the fear and looked himself in his postmodern mirror,
realising that, yes, although love can be analysed, disseminated and
deconstructed, it cannot necessarily be put together again, and that the only
way to stay meaningfully alive is to surrender to it and embrace it, there is
no apparent irony in the Holly Johnson who sings on “The Power Of Love,”
cajoled by Horn to sing better than he’d ever sung before. There is a glimpse
of his impish grin in the opening pledge of “I’ll protect you from the Hooded
Claw/Keep the vampires from your door” but this doesn’t even begin to mask the
real and warm smile of reassurance which lies beneath. I’ll be frank here and
admit that for me, a little of Holly Johnson’s voice goes a very long way; like
Björk, the two or three vocal tricks which he continually essays quickly become
tiresome.

And, as I said above, Johnson has never been, shall we
diplomatically say, as astute and deft a wordsmith as Fry, but this works to
“The Power Of Love”‘s advantage; the lyric is largely composed of slogans and
homilies – “Love is the light,” “When the chips are down,” “Let yourself be
beautiful,” “Make love your goal” – but Johnson’s blunt candour pulls the song
through; on the verge of tears in the line “Sparkling love and flowers and
pearls and pretty girls,” his double octave-leading emphasis of “death defying”
to reinforce “undying,” the comforting arm around the shoulder of “This time we
go sublime.”

What it all conveys is a desire for the revelation that
sex can be beautiful and not tacky, that war and death can perhaps both be
defeated. And Horn’s production and Anne Dudley’s string arrangement rise with
an urgency especial even for them; for both “The Power Of Love” may be their
finest hour. Listen to how the strings cushion the suddenly ajar door of
Johnson’s first “Make love,” coming in to the solitary acoustic guitar, how the
track crescendoes after the second verse, following which there is an
unsettling moment as a Fairlight-manipulated Johnson vibrato is echoed by
sinister low fuzz guitar as if he’s about to be atomised – but no, we return to
the piano of “Moments In Love,” the guitar now high and yearning, the final
pause before Johnson, Horn and Dudley (and Morley) summon up everything they
know for the rapturously cathartic climax; as everything rises on Johnson’s
“dove” one feels the Earth’s axis momentarily disturbed. That having been
achieved, Johnson walks off into the long, echoing distance, Dudley’s strings
engendering a near-unbearable sadness of sustenato (but isn’t this supposed to
be a happy ending?) before Johnson repeats his opening promise and the dream
fades into warm unreality.

For the dream was over, and everybody involved in “The
Power Of Love” knew it; for those fortunate enough to have experienced the
miraculous magic of New Pop it is almost impossible not to become tearful when
listening to this record, for it carries within its generous arteries the
portents of its own end – it is saying goodbye to New Pop, reluctantly
relinquishing all its unfulfilled dreams; and yet the Frankie Goes To Hollywood
trilogy ended up being as close to perfection as New Pop could possibly get.

But in the context of the album it was a huge: so what? And so the curtain is brought
down on this least satisfactory of New Pop albums. “Let’s Make It A Double.” “It’ll
be a pleasure” – did any of the people involved know, or remember, what the first
number one double album was? But the whole experience leaves a fairly queasy
taste in the mouth. As Barrie’s Reagan takes the album out, over the Brian
Wilson/Rick Wakeman-like keyboard cascade which ends Frankie’s “Mersey,” saying
over and over again “Frankie Say” and then the world bangs out of existence and
“Frankie Say – No More.”

That could be a literal truth – Frankie do no more than
say slogans and repeat chants. But far from being the Duchamp “V” sign to the rest
of its time’s pop, Pleasuredome can
play like a gigantic “V” sign to its audience, who swiftly recognised it as
such. And if you are going to make The Record Label your major artwork,
remember that Tony Wilson had Joy Division/New Order and Manfred Eicher had
(and still has) Jan Garbarek. The tale of Frankie’s frankly shit treatment by
ZTT – the £250 advance, the 5% royalty deal, the signing over of their songs to
the label’s house publishers – has been told many times from many different
angles. Certainly, in his memoir A Bone
In My Flute, Holly Johnson very angrily confirms that little love was lost
between him and ZTT. Could Horn and Morley have done the same with The Smiths
or James or Bronski Beat? I suspect Somerville or Booth or Morrissey would have
told them swiftly what they could do with their endless remixes, the seemingly
limitless milking of the public’s funds. But 1984 was one of the fastest paced
of years; by its end, “Upside Down,” Run-DMC
and Zen Arcade were all in the record
racks, and ZTT were running out of fashion.

And were Frankie ever really revolutionaries, or was
their chart feat as hollow as that of Westlife? The Roxy Music, the Pistols, of
1984; but if that were the case, where were the consequences, the revolution?
They were not even the most influential act on ZTT; both Art Of Noise and
Propaganda have a much more valid claim to that title. Was one artist, with
admittedly the possible and partial exception of Robbie Williams, ever truly
influenced by Frankie Goes To Holllywood? They did not play live in Britain
until 1985, and audiences were disappointed by their old-fashioned rocking
approach. Was Holly Johnson even the hippest member of Big In Japan? It would seem
to me that Bill Drummond, with Jimmy Cauty, went on to square the ZTT-type
equation to much greater effect with their KLF/JAMMs adventures – and let’s not
even mention the Pet Shop Boys, a year away from conquering the charts and elegantly,
effortlessly quoting To The Finland Station
without needing to come over like a Saturday
Post Harold Bloom about it?

I suspect, sadly, that Simon Reynolds’ final assessment
of Frankie is the right one; that, if anything, they set the stage for the boy
band template. In time both Simon Cowell and Louis Walsh would discover that
they didn’t need any art when doing, essentially, the same thing; five guys
with little or no control over what they did, as though rock ‘n’ roll were nothing
but the greatest of swindles. To listen to Pleasuredome
is really the aural equivalent of the withering within the listener of all
human hope; with the silent leap of a sullen beast, ZTT seem to have downed and
strangled every joy. The paraphrase is of the fifth line of Rimbaud’s “A Season
In Hell”; New Pop, game over, screen off.

7 comments:

Loving these reviews - takes me back to my formative teenage years. Welcome to the Pleasuredome was an album (at least side one) I enjoyed back then and revisited it after reading your excellent review. Hasn't aged terribly well not surprisingly. Likewise U2/Bowie/McCartney etc. Not a great era for music in general but I have an unexplained sentimental attachment to a lot of it. Great to revisit via your exquisite blog.

I thought it was quite good. But I was 16 at the time and my music tastes, much like myself, were not very mature.However this album gave me a gateway to investigate the original artists of the songs they'd covered. Springsteen, Floyd, Dionne Warwick were not bad things to want to hear more of. Gerry and the Pacemakers was a step too far though.

Rather like Squeeam, I thought it rather good in its moment. As a thirteen-year-old then, Mr Morley's cultural grandstanding appeared to open an exciting window on stuff that I wasn't going to be getting acquainted with doing GCEs at a Catholic grammar school. I heard of Warhol for the first time reading those liner notes and understood what Picasso was about rather better after seeing the artwork.

The realization that Chris Barrie was quoting Hitler in his Ronald Reagan mode seemed rather daring in my adolescence, rather than simply adolescent. Juxtaposing that post-Munich-putsch speech with references to characters then suffering on 'Brookside' (who happened, I discovered some years later, to have the same name as a Dylan b-side cause celebre) made Morley's posturing feel plugged in to the ordinary that I was then experiencing. He was messing up high-brow and mainstream cultures a good many years in advance of that post-modernist dawn of Burchill and Young that's celebrated fastidiously nowadays. So I'll always think of him kindly for that.

I heard 'Lexicon of Love' after I knew this record. In fact, I found the ABC record around which this blog pivots because Trevor Horn made this record under the alias of Frankie Goes to Hollywood. With the benefit of our decades of hindsight, 'The Lexicon of Love' is an album full of clever ideas facilitated by the producer which seems to have wrecked the band when it tried to tour it. 'Welcome to the Pleasuredome' is a record lacking in ideas that is set free by the same producer to make its own way in the world almost independent of the band caricatured on the cover, in the liner notes and on many of the vignettes included on sides F, G, T and H. That I used to use the 'Relax' to the 'Born to Run' bit to time my showering and getting dressed for sixth-form college might demonstrate my affection for that bit of the record.

Reading it put me in mind of Bill Drummond’s one-minute video diatribe about why singles are better than albums (http://www.youtube.com/watch?v=_GBq-s87R24). In the Liverpool scene years, he used to fantasise about a band that would record one perfect single and then disband. As you observe, he helped create another excoriating trilogy of singles that also sounded far removed from anything else at the time, so he should know. And while ‘White Room’ is a better album than ‘Pleasuredome’, it certainly doesn’t sustain the energy of the Stadium House trilogy for its whole length.

Then again, how listenable would such a hypothetical album actually be? Would it be just too tangy, as ‘Sgt Pepper’ might have been with ‘Penny Lane’ and ‘Strawberry Fields’ included? Hits comps can be that dense, but they’re not about a single moment in the way ‘Pleasuredome’ wanted to be.

In one sense, records like the Frankie singles only made sense in terms of themselves. But in another, they needed some surrounding dross on which to turn their firepower. If Peter Powell had just played, say, Sade, and the next record crashed in with an air-raid siren and a Russian orchestra, you better believe you sat up and took notice. Banning ‘Relax’ guaranteed success while robbing it of this sort of context. Like punk records, those towering Horn productions needed something to stand out from, or kick against; back to back, they get wearing. Propaganda’s ‘Jewel’, another glittering creation, was appositely named.

As teenagers who’d been blown away by the singles, we wanted to like it (and even its sequels) and we really tried to – unhampered by knowledge, taste or the slightest respect for Bruce Springsteen, and titillated by the rude bits. In the end, though, the record’s sheer mehness just wore us down. (The stuff on the sleeve passed us by completely – not because we were obtuse, although we certainly were, but because, as you say, it’s nothing to do with the music.) Having very convincingly blown away the surrounding dross of the charts, Frankie ended up creating their own.

If there's a future TPL entry I get a certain whiff of here, it's entry #576, the one *before* Be Here Now. Both were widely seen as bringing back shock value and generational divides at times when other dominant forms of pop were dissipating that, both coasted on two gigantic singles released some time before which seemed rather unnecessary by the time they were reprised on the album (and in both cases, the first single had not been played on TOTP when it was number one), both were hyped *beyond* the max ... and in both cases there was, very quickly, a sense of "is that all there is?", a sense that they'd overstepped the mark and overegged the pudding (and in the case of entry #576, a controversy too far followed by what felt like a three-decade silence).

But then perhaps this blog will have differing views when it gets that far. There did seem to be an extraordinary wave of hyped entries which tended to seem hollow in the summer of 1997, though: of the creators of entries #573, #575, #576 and #577, all except the makers of #575 had definitely lost a lot of their status and cultural position within even six months of the albums confirming their place here, and in the case of #575 it was definitely the end of a certain road for them, not something that could have been followed on pure market terms.

re. Paul Bentley's comment: even at his worst, I'd take Morley in a heartbeat over the Modern Review axis. Compared to that lot he certainly doesn't have the same whiff of neoliberalism, New Labour and Spiked Onlinery: his mistakes and misjudgements are different ones.