14.7.08

Here's a nice companion to my last post: Radiohead's new video for "House Of Cards". No cameras were used in the making of it. Google Code has a page dedicated to it, where you can download said code and mess with it yourself, and check out the making-of footage. That's pretty cool, and very "open-source" of them.

Here's the video.

Here's the making-of.

It's worth noting that this is not just a Radiohead promotion. This is a significant marketing move for Google, tying a major international rock band to a variety Google properties like YouTube, iGoogle, Gadget AdsandGoogle Code in one succinct effort. Smart stuff, even if the song's lyrics seem to contradict the actions of the Google empire.