Archive for the ‘SEO’ Category

Getting into the top 10 is only half the battle. How does your search result fare against the other SERP real estate? Here’s some simple tips I’ve gathered to help make your listing stand out. Questions: Try using an intriguing question to spark the interest of the user. Questions leave people hanging, wanting to know [...]

So you’ve got your listing in the top 5. Now what? How about doubling your real estate with an indented SERP result? So what exactly is an indented result? According to Help Center, “When Google finds multiple results from the same website, the most relevant result is listed first, with other relevant pages from that [...]

Now that Google seems to be artificially adjusting the PageRank of certain sites, we have one more reason to ignore it as a useful SEO key performance indicator. So what should we use to measure the success of our SEO projects? Below, I’ve listed the 7 SEO KPI’s that I track for my sites. Unique [...]

Well, it finally happened. The long awaited Google PageRank updated has sent shockwaves through the SEO community. Despite some of my client’s sites loosing a notch on the over-rated PR scale, I can careless. The results of the SEO campaigns I currently manage have never been better. In this quick post, I’ll share what SEO tactics have been working [...]

Recently, Google Webmaster tools started allowing webmasters to disallow certain sitelinks (see picture below) from appear on your search results. While they still don’t allow you to control whether or not these sitelinks show up and for what search queries they are displayed for, it certainly is a step in the right direction. So what exactly [...]

It’s a question I hear asked over and over again. Most eCommerce sites struggle with ranking their product pages due to 3 factors: duplicate content, poor internal linking, and competition. While nothing can be done about the last problem, much can be said about the first two. In this post, I’ll share some of the [...]

Now that everyone and their mother has a website and thinks they know SEO, odds are the number of websites competing for your keywords has increased drastically. Within any business, it’s vital to keep track of what your competitors are doing. This practice is even more important when it comes to SEO. In this post, [...]

I know what you’re thinking. The rel=”nofollow” tag is only used when you link to external websites right? According to Wikipedia, the no follow tag is “ a relation tag (rel=”nofollow”) which can be added to any link and is technically a request from the website to search engines to ignore the link.” Basically, it stops [...]

The success of an SEO campaign is dependant on many factors, but it all begins with keyword research. Targeting the right keywords, and you’ll both rank well and convert your traffic. Target the wrong words, and you’ll either rank for keywords that don’t convert or not rank at all. I’d like to suggest that the [...]

Update: Google no longer labels results with “Supplemental Result”. Nevertheless, prescription the penalties still exist. “Supplemental Result” – the term no business wants to see next to their website on the search page. Unfortunately though, billions of sites reside in Google’s purgatory, doomed to receive only minimal traffic. Why does the supplemental index exist? How can [...]