Black Friday is at the end of this week, and while there will certainly be bargains at some of your favorite retailers, they may not be the best, and they may not even be worth shopping for. The Wall Street Journal points out that Black Friday isn't the best time to get a bargain. Here's why.

Among the major reasons WSJ lists, they highlight the fact that after crunching two to six years' worth of data they've collected on Black Friday sales and discounts, they can definitively say that no, you're not getting a bargain. Many items, like jewelry, actually get more expensive as the holiday season approaches, only to be slashed back to normal prices during events like Black Friday and sales leading up to the end of the shopping season. Other items, like electronics, aren't much cheaper on Black Friday than they are any other time of year.