For the article, the paper interviewed Tannen's General Manager, Jared Molton, on the current trends of magic amongst young people. This is what he had to say:

"Accessibility to YouTube is absolutely one of the factors that's
sparked the current craze in magic for kids," Molton said. "It's a way
for kids to access magic because on YouTube, professionals - and
10-year-old kids - share what they know. So it creates an instant
community"

As an example of how magic is growing in popularity, Jared mentions that this year's enrollment at Tannen's Magic Camp is already at an all time high.