FlexEdge supplies intraday volume forecasts for use by sell-side and buy-side institutions. These volume forecasts represent a substantial improvement over traditional volume estimation techniques and can help clients manage slippage costs, improve order sizing, and reduce VWAP tracking error.

"Predictive analytics is a relatively new forecasting tool for the electronic trading space," said Vijay Kedia, president and CEO of FlexTrade. "With this partnership, clients of NYSE Technologies can now gain access to intra-day volume forecasts for 3,000 equities and ETFs, thus giving them a possible edge in managing their trading executions."

"FlexTrade joins us at the forefront of innovation by supporting the new industry standard OpenMAMA and placing our products on an open, multi-vendor market data platform," said W. Todd Watkins, Global Market Data, NYSE Technologies. "Through this collaboration, we are able to provide customers with a market data solution that helps them formulate more effective trading techniques."