Non-store retailing current retail value growth of 24% in 2013 was fuelled by the rapid growth, over the last five years, of the internet retailing channel, which recorded current retail value growth of 33% in 2013. Computer and internet use is growing rapidly in Nigeria from a very low base. In particular, trust, which has been a challenge for internet retailing, is improving among consumers, who have been introduced to electronic payment methods when shopping and through their banks.

Euromonitor International's Non-Store Retailing in Nigeria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Understand the competitive environment, the market’s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

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