SAINT LAURENT PARIS

Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘rive gauche’, synonymous with youth and freedom. Renamed Saint Laurent and under the creative direction of Hedi Slimane since March 2012, the house continues to be positioned at the summit of the luxury universe. Previously Director of Menswear at Yves Saint Laurent and Creative Director of Menswear at Dior Homme, Slimane assumes total responsibility for the brand image and all its collections, reviving Yves Saint Laurent Rive Gauche to transpose the spirit of Couture ‘au masculin’ and reinterpreting ‘le tailleur’ and ‘Dressing Up`.