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eMarketer has just released the latest figures on social networks (Q1/2013): Facebook ist still #1, but is being challenged by its contenders.

The figures have been taken from GlobalWebIndex’s “Stream Social: Quarterly Social Platforms Update.” and show clearly, that a lot has happened behind Facebook: quite a few second-place contenders are fighting for the spot behind the leader, with Google+ out front at 26% of internet users. Google+ registered a growth in their active users base (using the service at least once in the past month) 33% between Q2 2012 and Q1 2013. While Facebook has seen its total number of active users increase by 35% between Q2 2012 and Q1 2013, Twitter is currently the fastest-growing social platform in the world, with a 44% growth in the same period.

Well, Google has tried several times to take on Facebook to conquer and master social networking – without much success. Now it is making its biggest effort yet.

(c) Google Inc

Google introduced its social networking service called the Google+ project. Similarities to existing Social Network are pure coincidence ;-). Google’s service, which is initially available to selected Google users, who will soon be able to invite others, will let people share and discuss status updates, photos and links, much as they do on Facebook.

Google+ is meant for sharing with groups – whether colleagues, family or sports friends – not with all of your friends or even the entire Web. Features include group text messaging and video chat. Read more

According to a new study from Nielsen social media users grow steadily on a worldwide basis: in April 2010 22% of the internet usage time has been used to engage with social media.

22% sounds like not really big? You have to take into account this report is on a global scale. Here are a few more findings:

75% of Internet users worldwide visit a social network or blog when they go online — that’s a 24% increase over the same period last year. And the average international user spends 66% more time using these sites than a year ago – a growth from 3 and a half hours last year to 6 hours in April 2010. Read more