The Ultimate “Wing Man:” KFC Puts Football Legend Shannon Sharpe on One Fan's Couch for Sunday's Title Game

The Ultimate “Wing Man:” KFC Puts Football Legend Shannon Sharpe on One Fan's Couch for Sunday's Title Game16:17 EST Thursday, January 26, 2012
LOUISVILLE, Ky. (Business Wire) -- Think of it as color commentary from your couch. This season, KFC is
celebrating its Hot Wings by giving one Kentucky Fried Chicken fan the
chance to host the ultimate viewing party for the 2012 national football
championship game – with Hall-of-Famer and current football analyst
Shannon Sharpe as a wing man.
KFC is celebrating its Hot Wings by giving one fan the chance to host the ultimate viewing party for the 2012 national football championship game - with Hall-of-Famer and current football analyst Shannon Sharpe as a wing man. (Photo: Business Wire)
“I'm not known for having mild opinions, so I welcome any opportunity to
talk about what's happening on the gridiron,” said Sharpe. “I can't wait
to get out from behind the desk and offer my ‘spicy' commentary from a
true fan's couch over KFC's Hot Wings.”
The restaurant chain is asking football fans to share why they deserve
to have KFC and Sharpe as their wing men for this year's big game party.
Fans that follow @kfc_colonel on Twitter and use the hashtag #KFCWingman
when stating why they want KFC as their wing man will score a chance to
have a party catered with KFC's crunchy, spicy Hot Wings and attended by
Sharpe. The lucky fan who makes it through the entire selection process
(see official rules at www.kfc.com)
will also receive $10,000 for a living-room makeover. Fans have until
January 31 to tweet their case.
“At KFC, we're always committed to bringing something new to the party,”
said John Cywinski, president of KFC. “Our Hot Wings are the ideal food
for any gathering. The chance to be selected for a party with football
star Shannon Sharpe, our Hot Wings and a cool $10,000 media room
makeover is a dream for any football fan.”
Championship Sunday is Wing Day!
The National Chicken Council (NCC) estimates that Americans will eat
more than 1.25 billion chicken wings (more than 100 million pounds)
during pro football's championship weekend this year. With 308 million
people in the United States1, that's a little more than four
wings for every man, woman and child over the big game weekend. In fact,
if all these wings were laid end-to-end, they would circle the
circumference of the Earth more than twice – a distance that would reach
approximately a quarter of the way to the moon. According to the NCC,
the football championship is the second biggest eating day of the year
after Thanksgiving.
Hot Wings that Start Crunchy and Finish Spicy
KFC's sauceless Hot Wings are one of a kind, starting crunchy and
finishing spicy for a truly unique wing experience. For a limited time,
everyone can enjoy Hot Wings for $0.50 each plus tax. (Pricing and
participation may vary by location.)
For more information and official rules, visit www.kfc.com.
About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular
chicken restaurant chain specializing in Original Recipe®, Extra
Crispy™, Kentucky Grilled Chicken® and Crispy Strips with home-style
sides, Hot Wings, and freshly made chicken sandwiches including the
Double Down® and the Doublicious®. There are more than 15,000 KFC
outlets in 109 countries and territories around the world serving some
12 million customers each day. KFC Corporation is a subsidiary of Yum!
Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com.
Follow KFC on Facebook (www.facebook.com/KFC)
and Twitter (www.twitter.com/kfc_colonel).
About Colonel Sanders
The Kentucky Fried Chicken concept was pioneered by Colonel Harland
Sanders (1890-1980), whose cooking career began at age six. Sanders held
jobs ranging from streetcar conductor to insurance salesman, but his
cooking skills were a constant throughout his life. In 1930, Sanders
operated a service station in Corbin, Ky., and filled the stomachs of
hungry travelers who stopped in to fill up their gas tanks. Sanders soon
moved his restaurant across the street when he could no longer keep up
with the demand from travelers who he had been feeding at his kitchen
table. In 1935, the Kentucky Governor made Sanders an honorary Kentucky
Colonel for his contributions to the state's cuisine. Over the next
decade, the Colonel perfected his secret blend of 11 herbs and spices
and the basic cooking technique still used at KFC today. When Sanders
was 65, a new interstate highway forced the closure of his restaurant
and he was left with only his recipe for fried chicken and a $105 Social
Security check. The Colonel hit the road and struck handshake deals with
restaurant owners who agreed to sell his fried chicken. What began as a
dream fueled by the Original Recipe, a no-quit attitude and a Social
Security check grew into the world's largest chicken restaurant chain.
Until he passed away in 1980 at the age of 90, the Colonel still
traveled 250,000 miles a year visiting KFC restaurants around the world.
1 U.S. Census Bureau: State and County QuickFacts. Data
derived from Population Estimates, American Community Survey, Census of
Population and Housing, Small Area Income and Poverty Estimates, State
and County Housing Unit Estimates, County Business Patterns, Nonemployer
Statistics, Economic Census, Survey of Business Owners, Building
Permits, Consolidated Federal Funds Report Last Revised: Friday,
23-Dec-2011 11:23:59 EST< http://quickfacts.census.gov/qfd/states/00000.html>
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50147103&lang=en
for KFC CorporationRick Maynard, 502-874-8100rick.maynard@kfc.comorAmanda
Burns, 312-988-2022aburns@webershandwick.com

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