First Niagara Newsroom

Buffalo, NY —February 5, 2015— First Niagara Financial Group, Inc. (NASDAQ:FNFG) now offers its MasterCard consumer credit and consumer debit cardholders access to Apple Pay, a new category of service that will transform mobile payments with an easy, secure and private way to pay. Apple Pay is easy to set up and users will continue to receive all the rewards and benefits offered by their First Niagara credit and debit cards.

Security Message: First Niagara will never contact a customer on an unsolicited basis and request their electronic banking credentials or any other form of personal identifiable information. (Bank card number, account number, Social Security number, PIN or password).