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The term exit intent has been growing in popularity over the last few years in the E-commerce world.

Essentially, it uses Javascipt and the web browser to track the movements of a user so a special offer or opt-in form can be displayed when they show signs of leaving your website.

The technology itself isn’t that complicated, but it’s more about how you use it.

Today, I’m going to show you two things. First I’ll show you why this technology is worth looking at, secondly I’ll show you how to set one up in 5 minutes that will grow your E-commerce revenue by anywhere up to 10%.

2014 was a pivotal year for us here at Gleam, we’ve gone from humble bootstrapped beginnings to now having a product that is reaching more than 10M users every month & growing at 20%. We’ve managed to ditch our corporate jobs, dictate how we work, what we work on, and most importantly – we’re having fun.

It’s hard to believe that we started this journey almost 6 years ago, and only now is it turning into the reality we had dreamed about. Very surreal.

Fast forward to now. I sit here contemplating writing a huge transparent post with all our metrics, but as awesome as that would be – it’s just not actionable. We’ve learned a lot in the last 12 months, whether it’s from failure, testing out a radical idea or simply just stripping something back to to bare essentials.

So instead I decided I’d share with you the top 5 things we’ve done in the last 12 months that have had the biggest impact on our growth.

I’ve been working on a project for the last few months to improve how we’re collecting emails at Gleam. Our aim is to maximise the amount of users we’re able to connect with, and provide them with content that will always keep Gleam front of mind when they are trying to grow their business.

The natural extension of this goal is to test ways that we can drive more email opt-ins, starting with our Blog. We get roughly ~20k visits / month here from people who are interested in growth, even capturing a small percentage of those users is a fantastic quick win.

Up until now we’ve always had a generic opt-in form that was growing our list by ~200 subscribers each month. Quite uninspiring if I do say so myself. In the past very small changes have netted us 484% growth in some areas, so there’s definitely room for improvement. I just needed to set some time aside to test it.

I gave myself 30 days to improve opt-ins, collected data, tried a bunch of different tactics and these are the results, enjoy.

Unless you’ve been living under a rock for the last 90 days then you are probably aware that Facebook has recently changed their rules on incentivizing likes.

For me personally this change isn’t something radical or out of the blue, in fact I’ve often wondered how long it would take Facebook to go down this direction.

Facebook Likes can be compared to something like Google Pagerank. When there’s some sort of arbitrary metric linked to success people tend to get blinded & just focus on that metric instead of all the other factors that contribute to the overall success of their business. Over the past few years, Google has been moving away from Pagerank completely, instead they encourage webmasters to focus on the important things like engagement, time on site & usability.

Which brings us to Facebook. Are they doing the same? Is Facebook finally hinting to marketers to stop worrying about how many Likes you have & instead focus on creating engagement & value from social? Or are people just too oblivious to see the declining value of the Like?

Running a startup can be tough, it’s tough getting your concept validated but if you’ve been in the trenches it can be a long hard slog to get those first users using your app or buying your products.

We know it ourselves, for the last year we’ve been implementing various growth hacks to improve our ability to acquire customers organically. To date we’ve managed to attract over 25,000 SaaS users (which is a lot harder than consumer apps) & 1,000+ paying customers.

In this series of posts we’re going to look at our favourite growth hacks that you can test in your own business. I say test because not every growth hack works for every company – they are highly dependant on market conditions, your product & your audience.

The first post in the series is delving into the activity you an do before you launch, or as we like to call it the pre-launch phase, a very important phase in the development of your business. Success in this phase can often accelerate growth once you launch to the public.