I enjoy pop culture. I memorize song lyrics, tag lines and slogans. I also use them in “inside jokes” all the time. Tonight I wanted to let Rene inside a joke I’ve had since Junior High, but not really used in a while, “It’s cheese!”

I think it’s hysterical.

To let her in I found the commercial it was stolen from on YouTube. Here it is:

When I was a pre-teen/teen I found this HYSTERICAL! Now, whenever I can, I describe cheese this way, but I remember the “it’s cheese!” line bigger, more scared and, therefore, funnier. This next commercial, however, is exactly as I remember it, and is still one of my featured “go to” jokes when I improv:

These Little Ceasar’s commercials were some of the greatest of my childhood/adolescence. To this day they still work in getting me to crave Crazy Bread. They helped to groom my love of the ridiculous. We don’t get a lot of commercials like this anymore. Now we have “high concepts” and dramatic commercials, but sometimes I really miss the days of camp and “set-up/punchline” gags.