American Motors Corporation (AMC), USA

American Motors Corporation (AMC) USA

American Motors Corporation (AMC) is a multinational automobile company established on 14, January 1954. It’s headquarter located in Southfield, Michigan, US. It was the biggest corporate solvent company in the US history. AMC competed with the US Big Three, Ford, GM and Chrysler. Important people of the company are George W. Mason, Richard A. Teague, Roy Abemethy and George W. Romney. The company manufactured, Buses , delivery vehicles, Sport Utility vehicles, Military vehicles, Lawn care products, Commercial refrigeration and major home appliances.

History

1954-1980s :

American Motors Corporation was formed by the merger of Nash-Kelvinator Corporation and Hudson Motor Car Company, to reap benefits from the strengths of the two firms to battle the much larger "Big Three" automakers (General Motors, Ford, and Chrysler) 1954. Within a year, George W. Romney, future governor of Michigan, took over, reorganizing the company and focusing AMC's future on a new small car line. By the end of 1957 the legacy Nash and Hudson brands were completely phased out.

The company struggled at first, but Rambler sales took off. A Rambler won the 1959 Mobil Economy Run and by 1960, was the third most popular brand of automobile in the United States. After continuing only producing compact cars for till 1964, AMC focused back on larger and more profitable cars like the Ambassador line. Mr. Roy D. Chapin, Jr., took charge to revitalize the company, and designer Richard A. Teague economized by developing several vehicles from common stampings. Prices and costs were cut, new and more sporty automobiles were introduced, and from 1968 AMC became popular for Javelin and AMX muscle cars.

AMC purchased Kaiser's Jeep utility vehicle operations in 1970 to complement its existing passenger car business. Since early 1970s, the company produced all-new compact car designs based on the Hornet, including the Hornet itself and the Gremlin. Other new models were the Matador and Pacer.low sales and tight finances resulted in hault the Matador line in the 1979 model year and the Pacer line in 1980. AMC focused only on its Hornet platform based cars and the Jeep line. Hornet :the Spirit and Concord of 1970, the innovative 4-wheel-drive AMC Eagle introduced in 1979, was one of the first true crossovers.

1980-2000s :

1980, AMC partnered with France's Renault to help finance their manufacturing operations, obtain much-needed capital, and source subcompact vehicles. By 1983 Renault had a controlling interest in AMC. In the 1983 model year, the AMC brand focused entirely on AWD autos; the company stopped producing two wheel drive cars. AMC facilities were used to produce Renault Alliance and Encore compact and subcompact cars. In 1985 Chrysler entered an agreement with AMC to produce Dodge Diplomats and Plymouth Furys as well as Dodge Omnis and Plymouth Horizons in AMC's Kenosha, Wisconsin plant. At the time, AMC has excess manufacturing capacity, thus contract manufacturing for Chrysler made sense.

In 1987, after further new vehicle development that included the Medallion (a re-badged Renault 21) and Giorgietto Giugiaro's Italdesign new full-size front-drive sedan that became the Eagle Premier, Renault sold its 47% ownership stake in AMC to Chrysler. Chrysler made a public offer to purchase all the remaining outstanding shares of AMC stock on the NYSE. Renault left the US market completely as a brand in 1987. The Renault Medallion was sold through the newly formed Jeep Eagle Division of Chrysler as an Eagle, not a Renault. AMC's badge would be used on the Eagle Sports Wagon through the 1988 model , then eliminated entirely.

The Jeep/Eagle division of Chrysler Corporation was formed from the AMC Jeep Renault dealer network. The Jeep and Eagle vehicles were marketed primarily by former AMC dealers. Ultimately, the Eagle Brand of car would be phased out like Chrysler's DeSoto, Plymouth, and Imperial by 1998.The Jeep Comanche pickup truck remained until 1992, while the Cherokee remained until 2001 in the U.S.