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Selena Alexandra Rose was born on September 27th, 1999 in Staten Island, New York. Her family consists of herself, her fraternal twin sister, Destiny Rose, her older sister, Hanna Rose, and her parents, Isabella and Jack Rose. In 2004, her parents moved them to Oakley to provide a quieter life for their daughters. Selena began attending Oakley Preparatory in Kindergarten, meeting Olivia Smith soon after.

Selena and Destiny's relationship with their sister Hanna is less than sisterly. Mentioned by Selena in "It Doesn't Just Happen in Rosewood Anymore," Hanna has a very strong need to show off to her family. She was a very good student in school, and often to the dismay of her younger sisters, the smartest in the family. After she graduated from Oakley Prep, she went to live in New York City and is estranged from her sisters.

Selena and Destiny's relationship is close. Selena is older by seven minutes, and they act more like regular sisters than twins. While Selena is more girly and arts-oriented, Destiny is more into sports. They often get into petty disagreements, but usually resolve them in a small amount of time.

Isabella Rose is very overprotective of her daughter, which sometimes leads to conflict. Selena believes that her mother doesn't trust her enough, while her mother doesn't want her to be influenced by drugs, sex, or alcohol.

Jack Rose is the overprotective patriarch of the Rose family. While he ultimately wants what is best for his daughters, he isn't around them that much.