JACKSONVILLE, Fla. -- For the second year in a row, NASCAR star Dale Earnhardt Jr. is in attendance at the TaxSlayer.com Gator Bowl.

Earnhardt Jr. is a spokesperson for Tax Slayer. Before this year's and last year's game, Dale drives his #88 TaxSlayer.com Chevy to the middle of the field. After exiting the car, he is present for the pre-game coin toss.

This past year, Dale Jr. was named NASCAR's most popular driver for the 10th year in a row. He also won a Sprint Cup Series race for the first time in four years. His win at Michigan International Speedway ended a 143-race winless streak.