On Tuesday Google modified its 300x250 concerning above-the-fold ads AdSense policy, which it said will be a benefit to advertisers & publishers for managing mobile websites. Head of Publisher Policy Communications for Google AdSense, John Brown’s blog posting explained that this change is to look for ways to help improve everyone’s mobile experience.

“After careful review, we've determined that when 300x250 ads are implemented above the fold in a user-friendly way, the ads do not annoy, distract, or result in ad performance issues”

John was quick to mention that with the elimination this restriction advertisers & publishers

“must be vigilant to ensure that their mobile site layouts do not cause ads to push the page content below the fold in such a way that may lead to accidental clicks.”

More than just the 300x250 ad location, John specified that focusing on well-organized design and applicable content will ultimately boost mobile friendly user engagement. John added

“In turn, this could lead to an increase in your mobile ad revenue in the long-term”