Caso Haciendo Cerveza

Silver

Branded Content

Caso Haciendo Cerveza

Mr. John Sample

Client

AMBAR

Briefing

Ambar’s first national campaign. Although the brand is 117 years old, it has never been promoted outside Aragon, so the project took the approach of launching a new brand. Our main target audience is millennials.

Proposal

A branded content campaign based around a series about the brewing profession. It was shot over 5 days in the Ambar brewery. An infinite amount of extra content was created, for example, 2 photo series and interviews with the actors – in persona and as their real selves.

Contribution

The creation of an original format – in this case a series – to show elements of our individuality and a way of doing things, different to the rest of the beers on the market.

Production

HACIENDO CERVEZA, is a multichannel campaign based around branded content. The project consists of an original 8-episode series, spots, billboards, radio, prints and online formats that show the brewing profession in a new light.