Restyling

March '13

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"Over the years I've
tried about any form of
advertising out there.
The two I swear by,
though, are the large
catalogs and shows," he
says. "With catalogs, we
know they work because
people call. They're
everywhere in the community, all our dealerships and big customers.
"The one thing I never
cut is shows. We do difGlobal Truck Outfitters services
ferent county fairs, home
municipalities, fleets, the trades
shows, truck shows. We
and individual truck owners.
even sponsor a truckEvent marketing
pulling series where we
Those large-scale relationships have prosponsor awards for the top four finishers.
vided Global Truck Outfitters with the
You just can't beat face-to-face interaction
with your customers."
foundation upon which to build a sucProviding opportunities for potential
cessful business. In addition, Sines says
customers to touch and see the products
he's tried just about everything to raise
up close and to meet his staff has been
awareness of his business within the local
essential as Global Truck Outfitters attracts
and regional retail market, all with varying
new business.
degrees of success.
restylingmag.com
RE-March-2013.indd 33
"We're not selling and collecting money
at these types of events. It's strictly educational. We get so much exposure through
those events. Of all the newspapers, radio,
all the ads we've ever run, we've never seen
a fraction of the response we get through
events. They're low cost but high impact
with a huge return on investment."
That return allows Sines to keep his staff
busy, now and well into the future.
"There are two factors that have allowed
us to be here today: One, we're blessed by
God; that's our biggest. And second, we
have amazing employees," says Sines. "I'm
not just blowing smoke: Our people are
professional, friendly, hard-working men
who will go above and beyond. That's been
the key to our success, without a doubt.
"Without them, we'd have closed up
shop a long time ago," he says. "In return,
we do what we can to keep them happy,
take care of them so they care for us. Our
good reputation is due to the effort of our
employees, and we won't ever forget that."
With a staff like that, it's bound to be
quite a future, to be sure.
March 2013 | Restyling
33
2/11/13 12:49 PM