Happy Chinese New Year from TranslateMedia!

February 18, 2015

The Year of the Horse has official ended – ushering in the Year of the Goat according to Chinese astrology.

In Chinese astrology, each year (starting from Chinese New Year) is associated with an animal sign, occurring in a twelve-year cycle. The different zodiac animals are: the Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog and Pig. The Goat is the eighth Chinese zodiac sign.

Chinese New Year is an important even in China and marks a time of huge celebration. To coincide with the event, the largest human migration on earth is happening this week in China as hundreds of millions of Chinese cross the country to join their families and friends in time for the Chinese New Year.

Baidu, the largest search engine in China’s, has captured this incredible exodus in an interactive map. The data is sourced from smartphones connected to the internet with Baidu Maps or other location enabled services offered by the Chinese internet giant. The largest source of location-based data in China, Baidu Maps has over 200 million registered users and receives more than 3.5 billion requests a day.

The celebrations aren’t just limited to cities and towns on the Chinese mainland. There are a huge number of Chinese citizens residing in various countries around the world and as a result, the celebrations are becoming increasingly global.

Here in London, we expect the celebrations to be huge, as London’s Chinese New Year celebrations are the largest in the world outside Asia. Every year, hundreds of thousands of people descend on the West End to wish each other “Xin Nian Kuai Le” (Happy New Year in Mandarin) or “San Nin Faai Lok” (in Cantonese).

Whoever you are and wherever you might be – we hope you have a wonderful Chinese New Year!

Xin Nian Kuai Le!

Written by Yusuf Bhana

Yusuf is Head of Digital at TranslateMedia. He has an interest in how technology can help businesses achieve their marketing objectives. He's been working in digital marketing and web development since 2001 across a wide range of industries and clients.