A spokesperson for Rebecca Minkoff said that, through the #alwayson bags, the brand will be able to create new and direct customer relationships, as well as insights. The technology will inform business and marketing decisions, the spokesperson continued, and encourage consumer engagement.

And one new report — led by a researcher at the University of Sheffield and a chartered psychologist from the British Psychological Society — confirmed these newly enabled “conversations” between brand and consumer will pay off.

The research was commissioned by IoT smart product platform Evrythng, and Avery Dennison, a company specializing in apparel and footwear branding, labeling, radio-frequency identification and digital solutions. (Rebecca Minkoff’s #alwayson innovation is built utilizing Evrythng’s smart products platform, and Avery Dennison’s Janela solution.)

A breakfast briefing, panel discussion, and demonstration was held recently in New York to ​introduce​ the research, which has ​led​ ​to​ a​ ​new​ ​strategic​ ​framework​ ​called​ ​Digital​ ​Emotional​ ​Intelligence (DEQ).

According to Dr. Phillip Powell of the University of Sheffield — who identified the framework — DEQ​ ​can​ ​be​ ​used​ ​by​ ​brands​ ​to​ ​apply​ ​real-time​ ​data​ ​from​ ​smart products​ ​to​ ​better interact​ ​with​ ​customers​, ​understand​ ​consumer emotions, associations, moods and more — and these factors, he noted, enable brands to form an emotional connection to the consumer and work toward boosting brand loyalty and sales.

Among panelists discussing DEQ and retail’s shift to ‘smart’ products was Uri Minkoff, cofounder and chief executive officer of the Rebecca Minkoff brand. Prior to the panel, he noted that recent developments in technology have paved the way for new opportunities for the customer. “The customer experience and journey has so much more opportunity now enabled by technology,” Minkoff said. “This is the beginning of a new way of thinking about things.”

For pre-fall, Vivetta Ponti reimagined the characters of an antique tapestry through a punkish filter. The result was a collection that looked a tad less sugar-coated compared to previous seasons. While the brand’s signature feminine ad whimsical iconography, including cute animals and butterflies, were still there, a range of tartan pieces, including a coat and a plissé skirt showing floral inserts, as well as maxi-printed puffers, exuded a cool, urban vibe, writes @aleturra85.
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After dominating in the makeup and lingerie categories, not to mention her Fenty line with Puma, Rihanna is getting ready for her next act in fashion.
According to sources, the superstar has been in secret talks with LVMH Moët Hennessy Louis Vuitton to launch a luxury fashion house under her name. The eponymous collection is said to cover everything from ready-to-wear to leather goods and accessories and is expected to launch later this year in tandem with Rihanna’s ninth studio album.
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Victoria Beckham has developed a power-dressing formula of her own that revolves around elegant tailoring, cozy knits and feminine yet easy-to-throw-on midi dresses — and she keeps returning to it, as it clearly seems to appeal to her growing customer base of women who subscribe to her brand of modern femininity and glamorous yet no-fuss clothing. “Ultimately it does always have to come back to the customer and what she wants,” Beckham told WWD while presenting her pre-fall 2019 collection. “When we do want to do something different, it is about doing it in a way that she can understand, taking her by the hand and showing her how to put the pieces together so that she can try new things and challenge herself.” Report: @natalietheodosi .
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