Business Planning, 2nd edition identifies the range and critical nature of problems
facing organizations today by using a synthesis of management strategy theory
to describe practical strategies for planning and implementing responses to
these critical issues. It also provides problem-solving exercises, authentic
case study material, and points for discussion to develop understanding and
test progress. This new edition acknowledges the growing importance of strategy
for managers and places greater emphasis on the strategy-making processes, business
ethics, strategic alliances, global strategies and vision management. Its practicality
will also give it a wide readership among strategic planners.