Associations can raise their profiles with PR consultancy

Kuching: As the world’s information networks grow more saturated, convention organisers and associations can boost their national and international profiles and expand their world influence through aggressive membership drives and strategic public relations experts.

“The Sarawak Convention Bureau believes that strategic communications and public relations is a crucial growth force and a real return on investment for all types of national and international associations who are trying to expand their reach in the world, grow their membership, or achieve a wider audience for their products,” said Amelia Roziman, Chief Operating Officer of SCB.

To walk the talk, Sarawak Convention Bureau (SCB) recently named Intelectasia – an award-winning public relations firm who has represented numerous organizations across various sector – as another tribal ally for its latest and boldest marketing endeavor, the Redefining Global Tribes campaign.

“What matters most in profiling associations, is consistent messaging via an integrated public relations plan that utilizes both traditional and social media platforms, and capitalizing on key influencers via its digital PR platform, Supernewsroom,” said Manminder Kaur Dhillon, Founder and Chief Executive Officer of Intelectasia.

“Integrated PR strategies can raise the visibility of not just associations and conference organisers, but also the destinations that such associations choose to hold their Business Events, which ultimately grows membership and participation,” she said.

Manminder Dhillon will be sharing her expertise at the “We Are the Global Tribes- Redefined Business Forum”; a panel discussion centering on the different elements to create a purposeful global tribe to drive Business Events.

Their flagship product Supernewsroom is a digital PR platform with an extensive media bank which accesses updated lists of editors and journalists, comprising a platform to send press releases, media invitations, among many others, as well as media attendance RSVP tracking tool and other features.

The Bureau has been using strategic public relations and bold marketing campaigns for over a decade to achieve its dual-headed core business objectives to win Business Events at a staggering 80 percent win rate, and continuously market Sarawak to Business Event buyers.

For more information about the Redefining Global Tribes campaign, please email

jemima@sarawakcb.com or call 082-242516, and to find out how you can join the Tribal Warrior Challenge, head down towww.tribalwarrior.my.