Three Key Advantages of a Strong Brand Strategy Marketing Active brand management A brand strategy can take what people know and believe about your business to new levels. Active brand management takes a valuable asset that may now be largely

Most businesses today are aware that their marketing strategy should be focused differently than it had been over the past 50+ years. Inbound marketing leverages tools and metholologies that align to the way that buyers are searching for products and services. It is a form

The Financial Benefits of Online Marketing One of the benefits of online marketing, when compared to offline alternatives, is the huge reduction in costs. There are many financial benefits to Internet marketing, here are just a few explained: Cheap but

E-COMMERCE MARKETING The definition of purchasing products have changed a lot and the whole world is moving on ECommerce platforms to purchase stuffs. Standing at this point almost all businesses are trying to setup an ECommerce wing so that the

2019 is just around the corner, and with the new year closing in, we knew it was time to gather data and assess the current behavior of ecommerce companies, their strategies, and how it affects consumer behavior. Search engines and

E-commerce companies are spending huge sums of money to bring visitors to their site. As per a study conducted by Frac.tl, it was revealed that Amazon spent around $1.35 billion in search advertising in the year 2015, which was a whopping

10 Influential Women In Business Who Are Role Models & Pioneers For Women Today You’ve probably seen the stats: Women currently hold 4.8 percent of Fortune 500 CEO positions and 5.1 percent of Fortune 1000 CEO positions. Out of those 500 companies,

Who is a social entrepreneur? Social entrepreneurs are visionaries who try to bring about positive change in the society by practically applying their social entrepreneurship ideas and strategies to resolve social problems in the society. These problems are vast and diverse

Are you in the business of agriculture, or planning to get into it? If you’re running a big, established farm operation, you may be selling crops the traditional way, through brokers and middlemen, and see opportunities to pitch new ideas.