Even the adjustment holes are positioned for your wrist measurement, offering a superior tailored fit.

Your vision and complete satisfaction. The selection of amazing leathers, craftsmanship, and dedication to you. That's what a Europelli 100% Handmade strap is all about.

Custom crafted, 100% handmade straps are available using some of the world's finest leathers from Horween® Leather Co. This means each strap will be individually handmade to your specifications. You select the length, width, stitch color, keeper arrangement, adjustment hole placement and more. No machinery will be used on your strap, as each step involved in creating it is performed entirely by hand.

There are no shortcuts to quality. Ever.

Creating Your Masterpiece:

First, select the premium hide that appeals to you most. Next, go through this checklist and consider the following:

1. Wrist Measurement: Although it is not mandatory, your wrist measurement (in inches or cm) can be very helpful. Knowing the size of your wrist will not only help me suggest a strap length, but it will also enable me to strategically place your adjustment holes for a more tailored fit. For example: I would like to get you set up with 5 holes in total. Using your wrist measurement, I will do my very best to place you in position #3 most often. This will put you in the middle of the row, as well as leaving you with two options in either direction. As you can see, your wrist measurement can be very helpful in offering you the best fitment. I don't particularly like the look of "one strap fits most", where there are 7 or 8 unnecessary holes in otherwise beautiful leather.

That said, if I do not have your wrist measurement, I will hand punch 5 holes in these positions: 50, 57, 64, 71, 78mm each having a dead center from the lug end where it attaches to the watch

2. Length and Width: Now that you know your wrist measurement, you can either ask for my assistance in selecting a strap length, or simply refer to the sizing chart on the custom handmade page of my website. Select the length that you prefer and the width your watch requires. Currently, I am offering 18x18mm, 19x19mm, 20x20mm, 21x21mm, 22x22mm, 24x24mm, and 26x26mm straps in any length. If you need a width other than these...just ask!

3. Stitch Color: Consider the variety of 16 different stitch colors from which to choose, including 3 flavors of white. The most popular right now are: Vintage Patina, Titanium, Bronze, Natural, Black, and White.

4. Edge Color: All edges (sides) will be hand burnished. From there you can choose to leave them raw/natural, stained black, or stained brown.

5. Keepers (Loops): How do you like your keepers? 1 sewn in and 1 floating? 1 wide floating? 2 floating? Constructing a strap with 1 sewn in keeper and one floating is the most difficult and time-consuming, but it's also "standard equipment" on a Europelli Handmade strap. Why? Because I think that's the right way to do it. However, if you prefer an alternative, just let me know and consider it done. My goal is to make it the way YOU want it!

6. Buckles: If you are in need of a buckle, there are several from which to choose:

Screw Type buckles secure to your strap with a machined screw, and can be transferred from one strap to the next. Screw Type buckles, in either the Pre-V or Ardillon (thumbnail) shape, are on sale for $25 with a strap purchase.

Sewn In buckles are also available with the Pre-V shape. A Sewn In buckle will be a permanent part of the strap, and cannot be removed. There are also some subtle design differences, as these have a more historic feel. Sewn In buckles are on sale for $20 with a strap purchase, and are available in a variety of different shapes and finishes.

Spring Bar buckles are available with the Ardillon (aka Thumbnail) shape. These attach with a simple spring bar, and are on sale for $9.

7. Special Treatments: Hand burnished and sealed sides will be part of every strap I build. However, there are a few optional treatments that can dramatically enhance the appearance of your strap. Flame toasted top edges and/or keepers, as well as my special "JV" Distressing treatment are a few to consider. The end result is pretty spectacular! This is where you can truly create your one-of-a-kind strap. These treatments are usually best on leathers such as Natural Tan Baseball Glove or Dark Tan Chromexcel.

Here are some examples, along with a descriptive caption under each photo.

Special Editions are straps that have undergone a special in-house treatment in order to achieve a desired look.

Limited Editions are leathers that are unusually difficult to obtain due to their rarity. This results in only a small number of straps that can be made.

Horween® Genuine North of Cordovan Horsehide Chromexcel

Truly, one of the finest leathers on earth. Period. It is available in Black, Oxblood, Chocolate, Limited Edition Burgundy, and Limited Edition Cigar. Rather than being made from cow hide, this is made from the portion that connects and is just above the two shells on a horse. Hence the name "North of Cordovan". This is an amazing Pull-Up leather that will age beautifully. Essentially, it takes the very best characteristics of genuine shell cordovan and combines it with the very best characteristics of Horween's famed Chromexcel leathers. One example can be found within the finish. Rather than having an overly glossy finish like shell cordovan, or one that's more flat/matte, North of Cordovan has a satin finish that's perfectly situated in between. This results in the wonderful versatility of being able to dress it up or down depending on the stitch color you select. In the end, the result is a luxurious leather that is tough as nails, supremely supple comfortable to wear from Day 1, and versatile enough to compliment nearly any watch for any occasion. It is also impregnated with natural oils and waxes during the lengthy tanning process, so special care is not required like is with genuine shell cordovan. It is, by far, one of the most exquisite leathers I've ever seen. Custom Genuine North of Cordovan Horsehide straps are on sale starting at $160.

Black North of Cordovan Horsehide Chromexcel: Horween's highly-prized North of Cordovan leather produces a black color that is particularly special. Unlike some other black leathers that don't have a great deal of visual depth, Black North of Cordovan has a richness and depth of color that goes beyond the surface. By this, I mean it is exceptionally black in color--not a very dark grey that lacks life. The Pull-Up effect on black is usually less than on lighter leathers. The regular price is $189.00, but it has been reduced to $160 during this sale.

Oxblood North of Cordovan Horsehide Chromexcel: The second color of NOC Chromexcel leathers, with this one having the most dramatic Pull-Up characteristics. The red tones are stunningly revealed within the break (bend), making this a truly magnificent leather. The remarkable richness and depth of color offered by this leather exceeds just about anything I've ever seen before. One might first think it is close to Chocolate, but they are significantly different from one another. Unfortunately, due to the rarity, cost, and difficulty in obtaining this color, the sale price isn't as deep. The regular price is $199, on sale now for $189.

Chocolate North of Cordovan Horsehide Chromexcel:The third color of NOC Chromexcel is Chocolate brown. This is an amazing Pull-Up leather that will age beautifully, and reveals lighter shades of dark tan within a bend. The deep rich color of this leather is just fantastic in person. The regular price is $189.00, but it has been reduced to $160 during this sale.

NEW! Limited Edition Horween® Genuine North of Cordovan Horsehide

NEW! Limited Edition Burgundy North of Cordovan: This stunning leather shows more pronounced red tones than Oxblood, and the depth and richness of color is unsurpassed. At the same time, it's darker than Oxblood--and gets very close to Color #8. In my opinion, it's the benchmark of artistry when it comes to showcasing what Horween® can do with leather. Burgundy North of Cordovan reveals these more vivid red tones in a tight bend, such as the keepers or within the lug area. In addition, it provides an incredibly handsome contrast against a black, brown, or white dial. Consider one for yourself while it's available in very limited quantities. The regular price is $219, but it has been reduced to $189 during this brief introductory sale.

NEW! Limited Edition Cigar North of Cordovan: Cigar is a medium brown color that will reveal slightly lighter tones in a tight bend, such as the keepers or within the lug area. It is has somewhat of a vintage look, but with a very high level of finishing details. When working with this leather, I quickly discovered that its perfect neutral tone encourages the use of virtually any stitch color. In fact, I included just a few to show the versatility of this wonderful leather. Logo Blue looks amazing when worn with jeans and/or a blue dress shirt, Olive Green is a creative way to coordinate with LumiNova markers, and Rustic Red can accentuate a splash of red that may already exist on your dial. Whether you want something traditional in an exquisite leather, or are willing to have some fun with color, Cigar is truly the ultimate in refined vintage elegance! Consider one for yourself while it's available in very limited quantities. The regular price is $219, but it has been reduced to $189 during this brief introductory sale.

Special Edition Horween® Genuine North of Cordovan Horsehide

Special Edition Black North of Cordovan: 50% Vintage + 50% Refined = 100% Perfection. This is the Ultimate in Casual Elegance! Horween's amazing North of Cordovan horse hide is the foundation. All edges are then carefully distressed in order to offer a wonderful vintage look. However, the combination of this rare premium leather and expertly finished sides offer refinement and tailoring. While it can be used on any watch, this wonderful strap was originally inspired by much of today's Panerai line. Just like the brand itself, it's a blending of vintage and new. Old-school, but with a high level of finishing details. It's sophisticated casual elegance at its best. The regular price is $199.00, but it has been reduced to $170 during its introduction.

NEW! Special Edition Oxblood North of Cordovan: 50% Vintage + 50% Refined = 100% Perfection. This is the Ultimate in Casual Elegance! Horween's amazing North of Cordovan horse hide is the foundation, and Oxblood has an amazing depth and richness of color. The regular price is $209.00, but it has been reduced to $199 during its introduction.

NEW! Special Edition Chocolate North of Cordovan: 50% Vintage + 50% Refined = 100% Perfection. This is the Ultimate in Casual Elegance! Horween's amazing North of Cordovan horse hide is the foundation, and Chocolate has an amazing depth and richness of color. The regular price is $199.00, but it has been reduced to $170 during its introduction.

NEW! Special Edition Urban Traveler: The inspiration behind this strap was simple: Develop a look similar to the nicer two-tone canvas messenger and laptop bags. Just don't use canvas.

Many of these bags are visually terrific looking, combining lighter canvas within the body, then using a darker rich leather as an accent color on flaps, pockets, etc. Pretty handsome looking, aren't they? The only downside to canvas, in general, is that it always looks like a cost-cutting choice to full leather. And what's the downside to canvas when used in a watch strap? It absorbs perspiration and harbors bacteria like a sponge. Sorry, but that's just the way it is. Plus, there's just no romance, artistry, or pride in the making of canvas like there is in a high quality leather.

The alternative solution? Use this Horween® calfskin as the foundation, then select a secondary color to be used as the keeper in the leather of your choice, as well as using your favorite among the 16 different stitch colors. Use North of Cordovan Horsehide, Genuine Chromexcel - or anything else you'd like. The results will ooze casual sophistication and style, it should be more satisfying, certainly more luxurious, and potentially one-of-a-kind by your own design. A few brief examples are shown below, but the sky's the limit in terms of the different color combinations available. If you think you'd prefer something darker, ask for details about using the Limited Edition Cigar North of Cordovan Horsehide as the base. It's a smarter, more refined and upscale alternative to canvas. Step it up. You'll be glad you did. The regular price is $175, but it has been reduced to $155 during this introductory sale.

Natural Tan Professional Baseball Glove Leather: The exact same leather that is used by two of the world's leading professional baseball glove manufacturers to produce both first baseman's and catcher's gloves. Until recently, I had been sold out of the Natural Tan Professional Baseball Glove leather for nearly 2 years. It is truly difficult to obtain, particularly when compared to all of the so-called military inspired "Ammo" straps that are in seemingly endless supply. 2 YEARS! Absolutely incredible in person, the look, feel, and color are simply outstanding. And if you are looking for a strap that will develop a beautiful patina, just think about what a catcher's glove looks like after it's been well-worn. Very few straps on the market will achieve a superb golden glow like this one. Legendary 2 years ago, now it's back and better than ever before.

SPECIAL EDITION PAM 360 STRAP

This strap was created with one very specific purpose: To enhance and compliment the Panerai PAM360. Of course, it looks fantastic on numerous other watches as well. Starting with Natural Tan Professional Baseball Glove leather as the foundation, the hide is then manipulated by hand to achieve a very close, if not perfect match to the unique luminous material used on the hands, markers, and numerals. The original strap that came with the 360 has a natural cut edge, and this strap has been made in that same spirit.

The strap is then completed with black stitching and a sewn in PVD buckle to compliment the dial and case. The end result is a spectacular presentation, taking a very special piece to the next level.

These will be made in limited numbers and will be made exactly as you see it pictured above. Basically, all you need to do is tell me the length you need or your wrist measurement (in inches) and I'll take care of the rest.

Black Professional Baseball Glove Leather: Shown in 22x22mm with Vintage Patina stitching. In addition, it has black stained edges, standard keepers, and a sewn in PVD buckle. Prices on the custom handmade Black Professional Baseball Glove leather straps start at $150 during this sale.

Superior quality, beautiful colors, amazing texture and feel - all from one of the finest tanneries on the planet.

Badlands Bison: When seeing the full hide, it instantly reminded me of the parched earth at Badlands National Park. Massive in both texture and appeal, beautiful in its reddish brown color. The regular price is $175.00, but it has been marked down to $145 for this special sale.

Limited Edition Badlands Bison: An incredibly unique and limited version of the standard hide, this exceptionally unique Horween leather has massive texture and visual appeal. It's also very supple and comfortable to wear, and you can rest assured that it won't be duplicated by anything else in your strap collection. This one is a bit more streamlined, finishing out at approximately 3-3.5mm thick. The regular price is $180.00, but it will be marked down to $150 during this promotional sale.

Terra Cotta: This gorgeous leather offers a light golden brown base, with slightly darker browns mottled throughout. It has a flat/matte finish, and produces a streamlined 3.0mm finished strap. The regular price is $165.00, but it has been marked down to $140 for this promotional sale.

Natural Chromexcel: This leather has an ultra smooth surface and slightly darker striations throughout, with a wonderful Pull-Up effect. Again, another hide that requires zero break-in. The regular price is $175.00, but it has been reduced to $145 during this sale. A truly wonderful leather!

Dark Tan Chromexcel: A specialty leather that Horween has become famous for, the quality is simply outstanding. It offers a great depth of color, richness, and is exceptionally supple. These hides can produce a 5.0mm or under finished strap--based on your specifications. The regular price is $175.00, but it has been marked down to $150 during this promotional sale.

Bourbon Chromexcel: Deep, rich, and elegantly vintage looking. This spectacular leather will age to perfection while developing a warm patina with time and wear. This leather is exceptionally supple and will require zero break in. The regular price is $180.00, but it has been reduced to $150 during this special sale.

Special Edition Chromexcel ST: Horween's Natural Chromexcel leather is the foundation, then I go to work on making it truly unique. Before the building process begins, the leather is lightly distressed to create the effect you see. It almost looks like wood grain, yet you can't feel it. Then, the entire surface is hand burnished. If this step were not done, it would still look very nice - but it would be somewhat dull. Now it has a rich, warm glow that's typically associated with a natural patina developed over time and wear. It's a long process, but the result is outstanding! This is yet another strap that will require zero break-in. The regular price is $180.00, but it has been marked down to $150 during this special sale.

Rustico Mogano: The Rustico Mogano leather is a wonderful deep Mahogany color with a rustic/vintage appearance from natural wrinkling. This leather is exceptionally supple and will require zero break in. This one is being shown with Palomino stitching, which is also new. The regular price is $165.00, but it has been marked down to $140 during this sale.

Below you will find the 16 different stitch colors from which to choose:

All of the pre-crafted straps below are brand new and unworn. Below each photo you will find a caption that describes the exact specifications of the strap illustrated above. Note: The adjustment hole measurement is taken from the lug and of the strap to the center of the hole.

Not only will you be rewarded with a brand new handmade strap without any waiting, but you'll also be rewarded with a reduced price--AND a free Screw Type buckle! As always, genuine Horween® leathers are used exclusively.

Makers Notes: Horween's exclusive North of Cordovan Horsehide leather, brought to you in this very rare and limited edition color! This leather shows more red tones than Oxblood, and the depth and richness of color is unsurpassed. In my opinion, it's the benchmark of artistry when it comes to showcasing what Horween can do with leather. Burgundy North of Cordovan reveals these more vivid red tones in a tight bend, such as the keepers or within the lug area. In addition, it provides an incredibly handsome contrast against a black, brown, or white dial. Consider one for yourself while it's available at this discounted price that includes a free buckle and is ready to ship.

The regular price for this strap, with these options, would usually come to $244.00 plus shipping.

Makers Notes: Horween's exclusive North of Cordovan Horsehide leather, brought to you in this very rare and limited edition color! This leather shows more red tones than Oxblood, and the depth and richness of color is unsurpassed. In my opinion, it's the benchmark of artistry when it comes to showcasing what Horween can do with leather. Burgundy North of Cordovan reveals these more vivid red tones in a tight bend, such as the keepers or within the lug area. In addition, it provides an incredibly handsome contrast against a black, brown, or white dial. Lastly, the black stained edges on this one create an additional element of interest from the profile view and can integrate a dial color within your strap. Consider one for yourself while it's available at this discounted price that includes a free buckle and is ready to ship.

The regular price for this strap, with these options, would usually come to $244.00 plus shipping.

Makers Notes: Horween's exclusive Chromexcel leather takes on a wonderful aged and vintage look with this Old-World edition. This is a medium brown color that will reveal slightly lighter tones in a tight bend, such as the keepers or within the lug area. It also has a fantastic texture with color variations that lend to its vintage personality, but with a very high level of finishing details that you've come to expect from a Europelli handmade strap. This is a beautiful leather offering supreme comfort and an unbeatable value at this price.

The regular price for this strap, with these options, would usually come to $195.00 plus shipping.

Makers Notes: Horween's exclusive North of Cordovan Horsehide leather, brought to you in this wonderfully supple and rich Chocolate color. Vintage Patina stitching offers a casual elegance and warmth, while the details within the tailoring add to the refinement of the leather itself. In addition, the Pull-Up characteristics are outstanding in this ultra-premium Grade 1 leather.

The regular price for this strap, with these options, would usually come to $214.00 plus shipping.

Makers Notes: Horween's exclusive North of Cordovan Horsehide leather, brought to you in this very rare and limited edition color! Cigar is a medium brown color that will reveal slightly lighter tones in a tight bend, such as the keepers or within the lug area. It is has a somewhat vintage look, but with a very high level of finishing details. It truly is the ultimate in Casual Elegance! Consider this one for yourself while it's available at a discounted price that includes a free buckle and is ready to ship.

The regular price for this strap, with these options, would usually come to $244.00 plus shipping.

Makers Notes: Horween's exclusive North of Cordovan Horsehide leather, brought to you in this very rare and limited edition color! Cigar is a medium brown color that will reveal slightly lighter tones in a tight bend, such as the keepers or within the lug area. It is has a somewhat vintage look, but with a very high level of finishing details. Lastly, the black stained edges on this one create an additional element of interest from the profile view and can integrate a dial color within your strap. It truly is the ultimate in Casual Elegance! Consider this one for yourself while it's available at a discounted price that includes a free buckle and is ready to ship.

The regular price for this strap, with these options, would usually come to $244.00 plus shipping.

Makers Notes: Horween's exclusive North of Cordovan Horsehide leather, brought to you in this very rare and limited edition color! Cigar is a medium brown color that will reveal slightly lighter tones in a tight bend, such as the keepers or within the lug area. It is has a somewhat vintage look, but with a very high level of finishing details. It truly is the ultimate in Casual Elegance! Consider this one for yourself while it's available at a discounted price that includes a free buckle and is ready to ship.

The regular price for this strap, with these options, would usually come to $244.00 plus shipping.

Makers Notes: Horween's exclusive North of Cordovan Horsehide leather, brought to you in this timeless and elegant color: Oxblood. A special blending of black, a shade of brown, and a shade of red, it produces a wonderful contrast against nearly any dial color. Part vintage and part refined in its presentation, it's a beautiful and versatile color for nearly any occasion. It's yet another amazing Horween North of Cordovan horsehide leather that artfully brings casual elegance to the forefront. Consider this one for yourself while it's available at a discounted price that includes a free buckle and is ready to ship.

The regular price for this strap, with these options, would usually come to $224.00 plus shipping.

Makers Notes: Horween's exclusive North of Cordovan Horsehide leather, brought to you in this timeless and elegant color: Oxblood. A special blending of black, a shade of brown, and a shade of red, it produces a wonderful contrast against nearly any dial color. Part vintage and part refined in its presentation, it's a beautiful and versatile color for nearly any occasion. It's yet another amazing Horween North of Cordovan horsehide leather that artfully brings casual elegance to the forefront. Consider this one for yourself while it's available at a discounted price that includes a free buckle and is ready to ship.

The regular price for this strap, with these options, would usually come to $224.00 plus shipping.

Makers Notes: Horween's exclusive North of Cordovan Horsehide leather, brought to you in this very rare and limited edition color! Cigar is a medium brown color that will reveal slightly lighter tones in a tight bend, such as the keepers or within the lug area. It is has a somewhat vintage look, but with a very high level of finishing details. This combination looks equally outstanding dressed up or down with a blue dress shirt or jeans! Simply perfect for your PAM 634, Regatta, or any other model with a splash of blue on the dial. Consider this one for yourself while it's available at a discounted price that includes a free buckle and is ready to ship.

The regular price for this strap, with these options, would usually come to $239.00 plus shipping.

Makers Notes: Horween's exclusive Chromexcel leather takes on a wonderful aged and vintage look with this Old-World edition. This is a medium brown color that will reveal slightly lighter tones in a tight bend, such as the keepers or within the lug area. It also has a fantastic texture with color variations that lend to its vintage personality, but with a very high level of finishing details that you've come to expect from a Europelli handmade strap. This is a beautiful leather offering supreme comfort and an unbeatable value at this price.

The regular price for this strap, with these options, would usually come to $190.00 plus shipping.

Makers Notes: Horween's exclusive Chromexcel leather takes on a wonderful aged and vintage look with this Old-World edition. This is a medium brown color that will reveal slightly lighter tones in a tight bend, such as the keepers or within the lug area. It also has a fantastic texture with color variations that lend to its vintage personality, but with a very high level of finishing details that you've come to expect from a Europelli handmade strap. This is a beautiful leather offering supreme comfort and an unbeatable value at this price.

The regular price for this strap, with these options, would usually come to $195.00 plus shipping.

Makers Notes: This is the real deal. Originally tanned 50 years ago, the distressing you see is natural. So rare and unique, this leather is showcased with the minimal tack stitch as shown. While the leather itself is strong, due to its age, the exterior will show wear from the buckle and everyday use and gain character as a result. Yes, it will look even better with time and wear!

The regular price for this strap, with these options, would usually come to $180.00 plus shipping.

Makers Notes: This is the real deal. Originally tanned 50 years ago, the distressing you see is natural. So rare and unique, this leather is showcased with the minimal tack stitch as shown. While the leather itself is strong, due to its age, the exterior will show wear from the buckle and everyday use and gain character as a result. Yes, it will look even better with time and wear! This is a strap that looks outstanding on a Rolex Submariner, Tudor Black Bay, and any number of IWC's and Breitling's.

The regular price for this strap, with these options, would usually come to $185.00 plus shipping.

Makers Notes: This color is reminiscent of one you would see in a Tuscan villa. Similar to that of the Natural Tan Baseball Glove, although the tanning method used here makes this one a more refined and exceptionally supple alternative. It has a smooth matte finish with a magnificent feel of quality. In addition, it will develop a warm patina with time and wear - which will only add to its depth of color and beauty. Without question, one of the most comfortable leathers I've ever worked with.

The regular price for this strap, with these options, would usually come to $195.00 plus shipping.

Feel free to either telephone or e-mail me with your order. Which ever works best for you is perfectly fine with me. Although, we can get more detailed on the phone with custom handmade orders. If you decide to call, you can reach me anytime between 8:00am--8:00pm CST at 219-309-9694. The two of us can discuss any questions you may have, we'll cover every aspect of your custom strap, and I'll likely have some questions for you, as well. However, if communicating by e-mail is more convenient for you, then by all means send me one. I'll reply quickly and with all of the answers to any questions you may have. My e-mail address is: europelli @ comcast.net (remove the spaces)

Delivery Times:

Anything that is 100% crafted by human hands will require more time than something mass-produced and/or machine stitched. However, my commitment to outstanding service does not end with your initial order. Since daily orders fluctuate and are impossible to predict, I'll have an accurate completion date for you when your order is placed. Of course, those straps that have been pre-crafted are available to ship immediately. All customers, whether domestic or international, have the option of First Class, Priority, or Express shipping. Customers should contact me, as rates obviously vary depending on the delivery method you prefer.

Outstanding quality. Stellar customer service. Fast shipping to anywhere in the world. 8:00am-8:00pm CST telephone consultation. These benefits are only the beginning to your complete satisfaction. Please don't hesitate to ask if you have any questions. It would be my pleasure to help in any way that I can.