Pulse September 2015 - Page 44

THE
OF
Following a Formula
BY MAE MAÑACAP-JOHNSON
There are two sides to a coin—
a franchise business is no different. While some may argue that
operating a franchise could mean less freedom and control in introducing new ideas or operational processes, buying into a franchise,
however, allows access to proven-and-tested formula on how to
succeed in a new market. Buying a franchise also means buying
into a brand, which gives you access to brand recognition, making
it easier to standout against competitors.
Despite its many advantages, the franchise business model is not a
silver bullet when it comes to business success. In fact, hard work
starts from as early as the franchise application stage.
42 PULSE
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September 2015