As demands on government increase and resources diminish, changes must be made to accommodate citizens and government employees alike. The required increase in efficiency can be achieved by introducing automated processes and better managing procedures in governments across the country.

Communicating with citizens or stakeholders is essential for any government program to succeed. But how do you know if you are sending your audience the right message, at the right time, with the right call to action?

It’s that time again: The annual Granicus National Summit is taking place right here in Washington, D.C. on April 3. And this year, we have 28 government and industry speakers lined up to present on new trends in digital engagement and modernization in the public sector.

The benefits of understanding your customer journey and applying integrated digital solutions to meet citizen expectations are endless. But most important is that government agencies that understand those journeys are best equipped to deliver on their mission of serving citizens.