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The Old Post Office in Gateshead, a 19th century grade 2 listed building that is now home to WorkPlace Gallery, was appropriately built on the site of the studio of the 18th century British artist and naturalist Thomas Bewick, so maintaining the location’s dedication to art. Founded in 2002 to promote artists in the north-east, Workplace Gallery has now become an established part of the British cultural art scene with an additional gallery in Mayfair London opened in 2013. For The Collective, founded in the same year as Workplace, it was a unique opportunity to open up a part of our collection to the public and introduce the idea of collective buying and sharing of contemporary art for domestic spaces to new audiences in the north-east of England.

As we entered the Gateshead gallery on a brilliant sunny afternoon in May, the first thing that struck me was the effect of seeing the works in a gallery space, rather than surrounded by the trappings of our various domestic existences. Suddenly the diversity of our collection seemed all the more pronounced and intriguing with Gallery directors Paul Moss and Miles Thurlow quizzing us on possible themes within the collection. This is usually difficult to determine as most works are bought on an individual basis by different buying panels within the Collective and the works then spread across six households.

Given this exhibition represented only half of the Founding Collective’s collection it was an eye-opener to see how far we had come with a limited monthly investment over the last 15 years. Artist names, once less known – now well-known!

As I looked at the works on the gallery wall what I began to see more vividly than before was the different acquisition “stories” behind each one, the different Collective members, the research, the learning, the gallery and studio visits with the artists. Was it possible to determine, not themes, but the characters and influences of different Collective members over the choice of certain artists and works? And then there were the memories of reactions to the art works within our households and the history of anecdotes that go with many of them. Each work seemed to have a life of its own, now brought together in a single gallery space to an unsuspecting exhibition audience.

The opening was preceded by an informal discussion chaired by the Gallery’s Co-Directors about the Collective, how it began, how it worked and expanded, and where we had got to today. Bob Lee and myself spoke about every aspect with contributions from members Tim Eastop and Paul Tanner. The questions that followed were often focussed on the practicalities of the Collective objectives, the constitution, the insurance, succession, our families – all of them important elements in the success and longevity of such a co-operative way of collecting between households. Investment, however modest will always be a source of anxiety across a diverse group of people. The individual discussions with participants after the panel discussion were equally illuminating often with very frank remarks about what they would find acceptable in their homes and what they would not! I didn’t hesitate to remind them that having a work that was not to my taste was often part of the learning curve inherent in being part of a collective – seeing how my relationship would change by living with the work over a period of months. It usually did.

Over the course of the evening the steady flow of visitors was impressive ranging from those working in the arts, fine art students, curators from Baltic and interested art collectors. This was especially gratifying as the exhibition was not about a represented artist(s) but about a different way of collecting amongst a group of households bound together by an interest in buying and sharing contemporary art at home.

The Workplace Gallery start to fill up as the evening progresses

Towards the end one of the visitors said to me “I can tell how much you enjoy it from the way you talk about it” . Fifteen years on that wasn’t a bad place to be!

Many thanks to Paul Moss and Miles Thurlow for all their hard work in putting together the Collective exhibition (on until the 3rd June) and ensuring its success at the wonderful Workplace Gallery, Gateshead!

A view across the Tyne that bridges Newcastle with Gateshead

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Stories about The Collective Founding group – a group dedicated to buying, collecting and sharing contemporary art in the home for the last thirteen years. Written by group member, Marie-Louise Collard, it is based on personal experience.

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About the blogger

A corporate communications manager with a passion for contemporary art and a member of a Founding Collective that continues to buy, collect and share art in domestic surroundings. "It's a continuous learning curve both personally and professionally".