"At Zales, we believe the world needs more love that lasts. Love that grows. Love that's worth -- waiting for." Then, a female couple is seen with a priest behind them as the wed. "Love that answers the kind of questions your smartphone cannot. That's a diamond kind of love."

Predictably, the misnamed group One Million Moms (which is actually fewer than 50,000 members) has opposed the ad and proven that the world still needs more love.