This week on our podcast we interviewed Adrian Solgaard of Lifepack. He offered a lot of insight and advice about what to expect when it's your second or third crowdfunding campaign. Key takeways include:

-How second or third Kickstarter campaigns are different than the first-How many repeat backers to expect if you run a second or third crowdfunding campaign-How to decide if the market is too saturated for your product-How to determine the market size of those who will buy your product-How to build trust among your backers-How to ensure that your Kickstarter project is newsworthy-How to manage feedback and stay engaged with your backers-Why it’s important that your Kickstarter project has a story-Why you should only launch one product per Kickstarter campaign

Share This Thread On

Great advice. I think for new campaigns, it's essential to monitor how many backers are repeat backers.

Having a campaign page which shows (positive) comments/quotes from previous backers, making sure all questions are answered in the Comments section of your previous campaign and just delivering your product when you say you'll deliver it - all builds trust which is ESSENTIAL to get prospective backers interested in your latest campaign.

The thing is, alot of backers will of never used Kickstarter before and will be scared about their credit card details or if you'll deliver it on time.

Having references and positive signals on the page, really does help to get more funded on a 2nd or 3rd campaign.