Superdry to open in Intu Watford

Superdry has signed up to join Intu Watford’s redevelopment and extension project.

The brand will open a 6,630 sq ft store in the 400,000 sq ft extension, which opens in 2018.

The extension will be anchored by a 113,000 sq ft Debenhams store.

Nick Tatum, global retail director of Superdry, said: “Intu Watford’s demographic is the perfect fit for our brand. We’re looking forward to opening as part of the centre’s growing retail and leisure offer, which will attract even more people from Watford and its surrounding areas.”

Debenhams’ decision to close up to 50 stores, cut costs by an additional £30m and reduce its capital expenditure by more than half will set the business up for future success, chief financial officer Rachel Osborne has told Drapers.

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