The strain between the Seattle-based e-commerce company and the New York-centric publishing world is laid bare in a new book from Brad Stone. Titled, The Everything Store: Jeff Bezos and the Age of Amazon, the book details Amazon’s swift rise and how publishers reacted to a rapidly changing book market landscape, the New York Times notes.

As Amazon’s sales grew, its demands to publishers increased. The company also leaned on more vulnerable publishers, a practice dubbed the “Gazelle Project.” The name was inspired by a remark from Amazon founder Jeff Bezos who reportedly observerd that the online retailer “should approach these small publishers the way a cheetah would pursue a sickly gazelle.”