COPY & CONTENT STRATEGY

Acuvue Define

Product Launch

For its launch, Acuvue needed tools to introduce and explain its new beauty-enhancing contact lens, Define. Unlike a colored contact that changes the entire eye color, Define’s three designs simply added different levels of definition and highlights to the wearer’s eyes—a subtle effect the user needed to see to believe. So we created two experiences that allowed users to see the real effect on themselves and on models, who were shot wearing the actual lenses.