Heineken teams up with BT for booze-based Wi-Fi

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Wi-Fi and beer. Any self respecting geek's perfect partnership. And now that partnership is all set for a boost as Heineken has teamed up with BT to get public Wi-Fi hotspots into more pubs.

The deal will see 100 London pubs getting access to BT Openzone, with plans to extend the service to a further 200 pubs across the country by the end of next year.

Rick Lawrence, marketing manager, Heineken UK said: “The partnership with BT reinforces the brand’s reputation as a leading player in the development of technology. The Wi-Fi initiative will provide excellent exposure for Heineken among its key target audience and build greater affinity between the brand and its consumers.”

Chris Bruce, CEO, BT Openzone, said: “Using Wi-Fi to deliver free and exclusive content, Heineken is engaging and exciting pub goers and will undoubtedly increase business. It’s an exciting time to be involved in hospitality marketing.”

The Wi-Fi will cost you, of course, unless you're a BT broadband users, or have a deal with your mobile provider for access to the network. There will be access to info from i (the mini Independent) for pub patrons as well.