Top Marketing Tips

My first marketing tip is this: If you want to avoid wasting stacks of money
and missing countless sales opportunities, throw your old marketing guides and audio
programs in the recycling bin!
You need to know what works today and the marketing landscape changes rapidly.
So, before putting any marketing tips or marketing tactics into place, check the
date of the information you are using.
Marketing tip 2: Content marketing – Learn how to use content to market your
business!
Content marketing works. In fact, so long as the material you produce is of
extremely good quality, Content Marketing can work REALLY well. Last year, I
generated over £150,000 in fees and sales from this blog, exclusively through
Content Marketing.

You may or may not be familiar with the phrase Content Marketing, yet you visit
content marketing sites every time you access the Internet. When you visit news
sites, entertainment sites or blogs like this, which offer business advice, you are
visiting a site that uses content (useful information) to market itself. Content
Marketing can successfully be used to market any type of business and it is
unbeatable when it comes to attracting new clients, sales leads, inquiries and
subscribers.
Briefly, here’s how Content Marketing works:
You build and market a website and stock it with FREE information that has real
value to your prospective clients, whilst offering them the opportunity to purchase
goods, services (or both), which are closely linked to the information you give
away.
For instance, on this blog I provide thousands of marketing ideas and regular,
valuable, free marketing advice. People read the information, use the ideas and
share what they find here with their friends. Then, some of those people see the
quality of my information and decide to hire me, when they need expert marketing
help. Others buy my audio program.
Over the past 19 years, I have spoken about Content Marketing to thousands of
people. The most common question they ask is a version of this:
“Hang on Jim. If I freely give all this valuable Content Marketing information
away, surely people will simply do the job themselves?”
I answer by explaining that there are 3 groups of people, who will read your Content
Marketing. Here they are and here is how your Content Marketing works with each
group:
The first group is small. They are what I call serial freebie seekers. These people
never ever pay for professional help. They were never prospective clients, so you
lose nothing.
The second group is the largest. These people will try and do something themselves,
but will hire professional help if they are not getting the results they need. They
value genuine expertise.
The third group is the smallest. These are the rare people, who value their time and
also ‘get’ that by hiring an expert to do something correctly for them, it works
out a lot less expensive, the results are better and things happen faster.
Here’s what that means to you:

No one in the first group was going to spend a dime with you anyway. You lost
nothing by giving them free information.
Some of the people in the second group will use your information and have a go at
doing the job for themselves, whilst others in the group will see that they need
expert help, and some of those people will hire you.
With the third group, if you demonstrate through your Content Marketing that you
truly are an expert in your field, they will hire you. They already know all about
you and your work. They trust you.
Content Marketing Tip: Ignore anyone, who tells you that ANY content will do or
that you can automate the process. This is not the case. If the content someone
produces is predictable, poorly thought out junk, it won’t do anything other than
make them look bad. Today, we are starting to see many of the early Content
Marketing gurus panic, as Google has become increasingly good at filtering low-value
material from their rankings.