Well, every little helps, we suppose, though we'd have preferred to see more of a discount than Tesco is actually offering: not a bean. Tesco's prices match Apple's exactly: £429 for the 16GB Wi-Fi only model up to £699 for the 64GB version with Wi-Fi and 3G.

You can save a bob or two on a 3G-enabled model by opting instead for the Samsung Galaxy Tab, which has the same connectivity and 16GB of storage for £449 from the groceries giant. ®