The same survey quizzed consumers on whether the new “Lightning” connector - which means previous Apple accessories are redundant without an adapter - would put them off buying an iPhone 5. Of those who responded, 31 per cent said it was “somewhat of a problem”, while an adamant 6 per cent described it as being “a very big” issue.

So strong is Apple's brand that it is capable of handling the odd bout of bad publicity - remember anntenagate? However, it's not infallible.

Cook and Co will certainly be hoping that no more discrepancies come to light regarding the iPhone 5, particularly with the Samsung Galaxy S III continuing to sell so well and the array of high-end Windows Phone 8 devices about to go on-sale.

Has Apple Maps-gate put you off buying an iPhone 5? Tell us why in the comments below...