Creative

December 13, 2010Comments Off on 2010 ends as it started for Bartle Bogle Hegarty with big Ebay loss

It certainly has been an annus horribilis for Bartle Bogle Hegarty and the year is going out in much the same vein with the agency’s resignation of the Ebay account, supposedly worth £22m. As with all such resignations it’s doubtful ...

December 13, 2010Comments Off on South Africa drinks giants go to jail for Drive Dry campaign

Motoring in South Africa is a hazardous enough experience and drinks giants Diageo, Heineken and Namibia Breweries who operate under the Brandhouse banner are sponsoring a new campaign by Cape Town agency Fox P2 to try to cut down drink ...

December 9, 2010Comments Off on Will Hersheys deal with Asda appeal to UK consumers?

Kraft’s acquisition of Cadburys last year seems to have stirred its great rival Hershey into making a move into the European market. But will it be able to adapt its flavours to the tastes of the European consumer? The chocolate ...

December 9, 2010Comments Off on Battered Bernie Ecclestone is the new face of Hublot watches

You have to hand it to Formula One boss Bernie Ecclestone, he’s certainly a trouper whether it’s taking the flak for praising Hitler or bunging the Labour Party a million quid for watering down a tobacco ad ban. Or allowing ...

December 9, 2010Comments Off on Top Ogilvy creative duo Godici and Ketchum quit for BBDO New York

Tom Godici and Greg Ketchum, ECDs at Ogilvy New York, have quit to take up the same roles at BBDO. Godici was formerly a group creative director at TBWA Chiat Day in New York while Ketchum formerly worked on the ...

December 8, 2010Comments Off on Man U stars take to large puddle of vodka for JWT Sydney Smirnoff ad

Well it could be vodka or maybe it’s water but the ad, starring Ryan Giggs, Rio Ferdinand and Ji-sun Park (it’s aimed at Asia) is definitely for Smirnoff vodka. Opinions will vary as to whether this is a load of ...

December 7, 2010Comments Off on Adam & Eve wins Marketing magazine’s UK agency of the year

And you have to say the agency, a breakaway from RKCR/Y&R in 2007, deserves it after winning an impressive raft of new business including Fosters and new TV service YouView and showing it can handle big accounts with aplomb, most ...

December 7, 2010Comments Off on Business as usual from Victoria’s Secret – but where are Santa and his reindeer?

Well you’d think they would make a nod towards Christmas wouldn’t you? Even Coca-Cola manages to work Santa Claus into a scenario built around a bloody great truck. But posh knickers outfit Victoria’s Secret is sticking to its hardly secret ...

Embattled oil company BP has registered as a trademark the phrase ‘Be Proud Join In’ in what is thought to be its slogan for the 2012 London Olympics. The company has been in the political and every other doghouse since ...