SOMEMO I-2013 Results

SOMEMO is an initiative aiming to disentangle the variety of tools on the market. It presents an evaluation framework and invites vendors to apply it on their tools. 22 of them responeded during the third survey period.

Application of the SOMEMO evaluation framework ensures that those criteria which were defined as relevant are compared. Choice, definition and argumentation are result of Helene Fritzsche’s MBA Master Thesis.

SOMEMO I-2013 shows a snap-shot of what these tools can deliver. Technologies develop very quickly. Compared to the SOMEMO VI-2012 Report published in June, 54 % of vendors claimed that their software developed in certain categories.

Social Media Monitoring Tools can do much more than evaluated here, but to include all details would make evaluation too complex. Using the SOMEMO evaluation framework does not replace tests. Requirements from one company to the other are too different, to do general tests, but the framework allows to short-list tools, which can be tested afterwards.

I would like to thank all vendors who attended so far.
If you are a vendor and would like to attend, please feel free to use the online evaluation framework. It only takes some minutes and is for free.
For more informatione please contact Helene Fritzsche.

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SOMEMO is an initiative by Helene Fritzsche aiming to disentangle information on social media monitoring. Therefore, an evaluation framework for social media monitoring tools was developed and applied. New vendors and current information about the market are added constantly.

For vendors: How to attend

If you want to use the opportunity to highlight the value of your tool compared to others, please use the framework! It takes 5 Minutes and is for free!

For customers: How to benefit

If you are looking for the best tool for your company, you can use the framework for two reasons: First, to determine requirements for your specific company. Second, to compare your requirements to what vendors offer.Free Download PDF-Version
Please contact the author for further steps! helene.fritzsche@gmail.com