Ladies and Gentlemen…Vince & Larry and the Rochester Rappers

How do you make a PSA about seatbelt safety super cool? You have 4 kids awkwardly rap about it of course. When rap was going mainstream, the TV landscape was littered with these weird attempts at rap hipness, that didn’t really work. I did not see this particular one as a kid, but had it run in my market, I am pretty sure I would still be able to rap along.