Antonio Brown broadcasted via Facebook Live a fiery post-game speech by his head coach Mike Tomlin after his Pittsburgh Steelers won over the Kansas City Chiefs this weekend. The video, which has been viewed nearly by 100 million, was deleted on Monday, but the damage has been done for Brown and the Steelers.

The 17-minute video caught Tomlin, motivating his team for the schedule, which the head coach said favors their opponents, the New England Patriots in the NFC Championship Game. Tomlin was also caught using some expletives in describing the Patriots.

Fiery speech from coach Tomlin caught on Facebook Live video

“When you get to this point in the journey, man, not a lot needs to be said. Let’s say very little moving forward. Let’s start our preparations. We just spotted these a–h—- a day and a half. They played yesterday. Our game got moved to tonight. We’re going to touch down at 4 o’clock in the f—ing morning. So be it. We’ll be ready for their a–. But you ain’t got to tell them we’re coming,” Tomlin stated in the part of the video.

“Keep a low profile, and let’s get ready to ball like this up again here in a few days and be right back at it. That’s our story.”

It was ironic that part of the speech was about the Steelers staying low and out of social media when their veteran wide receiver was broadcasting it live. No comments have been made from Brown or the team, but the NFL is expected to fine the WR because of the league’s social media policy. League rules state that no videos or social media posts are allowed 90 minutes before kickoff and the end of the post-game obligations.

Brown’s posting live the speech could also be a good motivational tool for the Patriots, who are already the favorites entering the NFC matchup. The winner of the Steelers-Patriots game will face off with the winner from the AFC’s Atlanta Falcons and Green Bay Packers.