Xiaomi Redmi 1S 38,000 units got sold out in 4.2 seconds

Here we go with another flash sale from Xiaomi. Hugo Barra, vice president of international operations confirmed that the sixth flash sale was over in 4.2 seconds. Today, Xiaomi Redmi 1S was set to be out in market through Flipkart.com, but as we have already witnessed a gap in demand and supply by the Chinese smartphone manufacturer, this time too Xiaomi’s incapability to fulfill the need of market has set off many people.

image courtesy:igadgetsworld.com

This time out of 40,000 Xiaomi Redmi 1S units that was available for sale on 2nd September, 2000 were exclusive to Flipkart First subscribers yesterday whereas remaining 38000 units were available today for sale. Many have opted to “Flipkart first Subscriber” service just to be lucky but unfortunately they also had to go empty handed. So in short, investing Rs.500 and becoming a Flipkart first subscriber is not a sure shot of getting your hands on Redmi 1s, also those who are thinking that ordering from Flipkart Mobile App is a good idea, I am sorry…don’t ever try this. The only way to get Xiami phone on 9th Sep is user high speed connection,login into your Flipkart Account atleast 1 hour before and click on “Buy” Button the moment time is out.

With features like 4.7-inch HD 720p display, 1.6GHz Snapdragon 400 quad-core processor, 1GB of RAM, 8-megapixel rear camera, 1.6-megapixel front-facing camera, 8GB internal storage, microSD card slot and a 2,000mAh battery in only at Rs 5,999 only. This smartphone was really a celebrity for which 250,000 users had registered for the sale but only 40,000 were able to get their hands on it. Along with the handset, Xiaomi is also giving out a complimentary screen protector and a SIM card adapter with today’s units. The devices are expected to be shipped to the buyers within seven days. Well, people are really attracted towards the brilliant offerings Xiaomi have for people but the inability to supply 84% of interested customers who have a capability to pay is in real business sense a big amount of revenue loss, profit loss, reputation loss and market share loss. The gap in supply and demand could become a bad mark on brand image forever. Mr. Hugo may enjoy this as a small term success but in the long term the company could face lack of faith of people in it. Here is what people on Twitter are saying:

Shekhar is working as Digital Marketing Associate at FreeKaaMaal. He is a MBA graduate who loves to write on interesting topics related to Tech and online Shopping . He is always up for dessert and an interesting conversation.