Members

AFRDS Consumer Survey (2011)

In April 2011, AFRDS commissioned a nationwide telephone survey of 1,000 Americans, including parents of school-age children, to better understand consumer opinions and motivations when it comes to school and youth group fundraising.

The data shows that:

The majority of Americans (62%) and more than three-quarters of parents of school-age children (77%) purchase products to support school and youth group fundraisers

The vast majority of Americans (80%) agree that "product fundraising is an important financial resource for America's schools and youth programs"

More than three-quarters of all respondents (76%) are comfortable spending up to $20 per fundraising occasion. Nearly one-quarter (24%) are comfortable spending more than $20 per occasion