Search Engine Marketing

In my experience, success with search engine optimization comes down to getting the fundamentals right. Then moving onto advanced SEO strategies and techniques.

And that’s exactly how this SEO tutorial is structured.

First, you’ll learn how to improve your site’s loading speed. As you see in the video, site speed is a misunderstood Google ranking signal. I show you the true impact of loading speed and rankings.

Next, we tackle technical SEO — a critically important part of succeeding with SEO.

Once we cover technical SEO, it’s time for keyword research. I show you my 3 favorite ways of finding uptapped keywords that your competition doesn’t know about (#2 is my favorite).

Now that you have a keyword, it’s time to create content around it. But not just any content, content that makes people say: “WOW!”. I’ll teach you some actionable tips to do just that.

Finally, it’s time to promote your content. Most people fail with SEO because they don’t do anything to promote their stuff (besides sharing it on social media). But to rank in Google, you need backlinks. And I show you one of my favorite link building strategies of all time (step-by-step).

And at the very end of the video I have a bonus tip for you. I show you how to optimize your site for Google RankBrain, which is easily one of the most important developments in SEO over the last few years.

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Ecommerce SEO – Get Traffic to Your Online Store [Top 4 Factors]
This video will show you how to use Ecommerce SEO to get more traffic (and customers) to your online store.

How?

By focusing on the top 4 most critical ranking factors that go into ranking ecommerce websites. Of course, I cover all 4 of these factors in the video.

But I’ll also list them here as a reference.

First up, we have your site’s overall link authority. This is determined by the quality and quantity of the backlinks pointing to your site. The thing is, most ecommerce sites think that they can rank with product and category pages alone. But you can’t. Like any website, backlinks are important for ecommerce sites. I show you how to build links to your ecommerce site in the beginning of the video.

Next up, we have product page optimization. Most of your organic search engine traffic will likely go to your product pages. And I show you the 4 steps that I use to optimize product pages quickly.

Once your most important pages are optimized, it’s time to dig into your site architecture. This is something that’s more technical SEO focused, but it can make or break your ecommerce SEO efforts (that’s because your site likely has hundreds or even thousands of pages). The organization of these (also known as your website architecture) is key.

Lastly, it’s time to optimize your URLs. I reveal some data about which URLs tend to rank best in Google.

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Video SEO: How to Rank #1 in YouTube (Fast!)
This video will show you everything you need to know about video SEO. Specifically, you’ll learn how to optimize your videos around YouTube’s top 5 ranking factors.

In fact, these are the same five factors that I focus on for every video that I publish. They’re the main reason that my videos rank in the top 3 for keywords like “SEO”, “link building”, “get traffic” and more.

So what are these five YouTube SEO ranking factors?

The first is called Total Watch Time. This is simply how many minutes of watch time your video has accumulated since you published it. The more Total Watch Time your video has the higher it will rank in the search results (in general).

Next up we have mastering the hook. This is simply making sure you hook your viewer in the first 15 seconds of your video (which is HUGE). I’ve found that — once you get someone to watch the first 15 seconds — you’ve pretty much hooked them for good. And in the video I show you how I use “The PPP Formula” to create intros that keep people engaged.

Our third ranking factor is making sure that your title is keyword optimized. This is pretty basic stuff, but it’s important.

Once you’ve optimized your title, it’s time to optimize the video itself. As you’ll see, this is something that you’ll need to do before you shoot. Trying to optimize an old video doesn’t work very well (trust me, I’ve tried it). Instead, you’ll need to plan your keyword optimization well before you hit “record”.

Finally, we have maximizing user engagement signals (likes, comments, subscribes etc.). This shows YouTube that people are interacting with your video.

Last up, we have a bonus tip: optimize your video for CTR. This ranking factor is becoming more important for video SEO. And this is a trend that’s not likely to end anytime soon. After all, a high-CTR shows Google and YouTube that your video is a great result for that search.

And towards the end of this video you’ll learn how to quickly boost your CTR.

If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here: http://www.youtube.com/subscription_center?add_user=backlinko4.5

Link Building Case Study: My #1 Strategy For 2016
When it comes to link building, there are literally dozens of strategies to choose from.

And the one from this video “Guestographics” is one of my all-time favorites.

And in this case study you’ll EXACTLY how one of my readers, Perrin, boosted his site’s organic traffic by more than 900%. Check it out.

Here’s the deal:

I probably don’t need to tell you that building links is super-important for SEO. You can modify your title tags and write great content, but if you don’t have backlinks, you’re simply not going to rank in Google.

The problem is that link building isn’t as easy as it used to be. Black hat strategies like blog commenting and article directories are long gone.

Today, you need to create and promote awesome content. When you do that, you get the type of natural links that Google rewards today.

And in this video I show you how to do it.

Specifically, you’l learn how to create a highly valuable piece of content…and promote that content so that influential bloggers and journalists will link to it.

Yes, it requires work. But if you’re willing to put in the work, there’s no reason that this strategy can’t help your link building efforts.

If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here: http://www.youtube.com/subscription_center?add_user=backlinko4

Keyword Research: 5 Untapped Strategies
It’s no secret that keyword research is THE most important part of SEO. That’s a fact.

Unfortunately, most people make the same (huge!) mistake with their keyword research process: they start off using the Google Keyword Planner.

Look, the GKP is a great tool. It gives you objective information on search volume, estimated bids and the trending popularity of a keyword. It’s a tool that everyone needs to use. But it’s not very good at generating new ideas.

That’s where these 5 strategies come into play. Here’s how they work:

1. Online Forums: Forums are a little old school, but there are popular forums in pretty much every niche. And they’re a watering hole where your target audience asks questions (which are usually things people also type into Google). If you notice a thread coming up over and over again, it’s likely a keyword that people type into Google and YouTube.

2. Wikipedia: Thousands of hand-curated topics. Each category in a Wikipedia entry is a potential keyword. Most internal links that point to other WIkipedia entries are also potential niche-relevant keyword ideas.

3. “Searches related to…”: Just scroll to the bottom of Google’s search results and see what keywords they suggest. This is an absolute gold mine.

4. Amazon.com: Book titles and table of contents are both awesome keyword research opportunities.

5. Quora.com: Kind of a modern day Q&A website. Perfect for generating new ideas for keyword research.

If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here: http://www.youtube.com/subscription_center?add_user=backlinko4.5

Off Page SEO Case Study: 110% More Traffic in 14-Days
It’s no secret that publishing great content helps with SEO…but it’s not enough. You also need off page SEO.

Remember: Google and other search engines pay very close attention to ranking factors that take place away from your site, especially the number and quality of your backlinks.

But with updates like Penguin making most link building strategies obsolete (or even dangerous), how can you possibly build links to your site?

The answer: The Skyscraper Technique. It’s a simple, 3-step off page SEO strategy that I’ve successfully used in a dozen different industries.

Here’s how it works. First, you find content in your industry that’s already performed well. You can look at the number of comments, social shares and links. While social shares and comments are important, we’re focused on links. Believe it or not, but some content generates a ton of Tweets and Facebook Likes and few links. You want to zero-in on content that’s acquired white hat links.

Next, it’s time to make the content you found even better. Ideally you want to create something that blows the existing content out of the water. You can improve the design, depth…or just make something more up to date. Just make sure that if you showed your content to 100 people, 95+ would agree that yours is better than the base content from step #1.

The third step of The Skyscraper Technique is link building. This is where you reach out to the people linking to the base content you found in Step #1. Tell them that you also loved the content they’ve already linked to and it’s inspired you to create something even better: Your Skyscraper Content.

That’s all there is to it. If you incorporate this strategy into your off page SEO campaigns you’ll notice a steady uptick of backlinks, social signals and traffic.

If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here: http://www.youtube.com/subscription_center?add_user=backlinko4.5

Then you’ll love this video where I share a step-by-step case study of The Guestographic Method: an infographic marketing technique with a focus on building high quality backlinks.

How does it work?

There are 5 simple steps to follow:

1. First, you (obviously) need an infographic. It doesn’t have to be mindblowing…but it should at least be good. The better your infographic, the better results you’ll get.

2. Second, you need to find people who might want to see your content. How? Just search for your keywords that describe your infographic. So if you had an infographic about Facebook marketing you’d Google keywords like “Facebook marketing tips” and “How to market on Facebook”.

3. Next, it’s time to send those people a quick email. Nothing pushy. Literally just an email says something like: “Hey, I saw that you’re interested in topic X. I just published an infographic about topic X. Would you like to see it?”. I prefer not to send someone a link in the first email. That way, I’m not pushing my infographic in their face

4. When they say “yes”, send them a link to your infographic. But also offer to write them a unique intro to go along with it. The unique introduction greases the wheels a bit and makes them more likely to share your infographic on their site.

5. Finally, include a backlink to your site in the introduction that you write. This contextual link is MUCH more SEO-friendly than getting all of your infographic links from right beneath the infographic.

So that’s all there is to this simple-yet-powerful SEO strategy.

If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here: http://www.youtube.com/subscription_center?add_user=backlinko4.5

But the question is: how do you get links that are actually work? Or more importantly: how do you get backlinks that won’t penalize your site?

Well that’s EXACTLY what I share with you in this video.

You’ll learn:

-The 3-step process that land you authority links from sites in your industry (I call this technique “The Moving Man Method”). You can use this SEO technique for any business, but it works especially well for ecommerce SEO.
-How you can leverage closed businesses like Borders Books, BlockBuster Video and for traffic to your site.
-The exact word-for-word scripts that you can use to convince site owners and bloggers to link to your site.

OK, let’s go over the steps in this advanced SEO strategy.

First, you need to find popular resources on the web that aren’t around anymore…or are so severely out of date that they’re essentially useless.

For example, let’s say you run an ecommerce site that sells video games. Then Blockbuster’s site — which has thousands of links still pointing to it — would be an ideal site to find.