At Facebook, one way to gauge the importance of a product is by looking at the org chart. By that measure, video is up there.

Product manager Justin Shaffer, who has led several high profile projects at the company, such as “groups” and “places,” and product marketing director Jim Squires are spearheading Facebook’s video ad efforts, according to people with knowledge of the matter. As we reported earlier, Facebook is putting a lot of muscle into wooing big brands and fiddling with the product, to make sure it works seamlessly on desktop and mobile devices — without frustrating users. Read More »