Quito Tourism beings marketing push in UK

4th Mar 2014

Quito Tourism, the official tourism office in the capital of Ecuador, has chosen Branding Latin America as its representative in the Latin American market in the UK and will be in charge of relations with media and the professional tourism industry, with the aim of promoting the Ecuadorian capital.

The promotional campaign will focus on the main tourist attractions of the city, such as Quito Historic Centre, the largest and best preserved colonial centre in South America and declared a World Heritage Site by UNESCO in 1978.

Visitors will also be captivated with the colourful and traditional life of La Ronda, one of the most traditional streets of Quito.

In contrast, the trendy town of La Mariscal has countless restaurants, bars and entertainment.

Around Quito, visitors will find endless attractions for everyone: hiking and biking trails in the Avenida de los Volcanes, trips to the Equator and to the Bosque Nublado, relaxing days in the hot springs of Papallacta or an interesting train ride from Quito to the Ecuadorian coast.

Ultimately, Quito has a great potential; it was chosen as South America’s Leading Destination by the World Travel Awards on 2013, considered to be the ‘Oscar of the travel industry’.

A total of 609,277 tourists visited the city in 2013, which means a 14 per cent increase on the previous year.

The Branding Latin America team has the firm intention to further increase this figure.

The campaign will be developed in the UK during 2014 including press, public relations and communication activities.

The agency is also responsible for relations with travel agents and tour operators to promote the destination.