ideas that challenge / comfort / inspire

The typical form of time pressure in organizations today is what we call “being on a treadmill” – running all day to keep up with many different (often unrelated) demands, but getting nowhere on your most important work. That’s an absolute killer for creativity. Generally, low-to-moderate time pressure is optimal for creativity. But we did find some instances in which people were terrifically creative under high time pressure. Almost invariably, it was quite different from being on a treadmill. Rather, people felt like they were “on a mission”— working hard to meet a truly urgent deadline on an important project, and protected from all other demands.