Friday, November 15, 2013

Favorite Finds

As PR
professionals, we experience the ongoing evolution of the industry. With new
social media channels becoming a bigger part of our everyday lives, as well as
smartphones and tablets making communication easier than ever, we learn new
ways to refine our skills and help clients communicate their messages. Here are
my favorite finds for this week that offer a snapshot of just some of these
changes.

Changing Landscape – PR Week released a three-part
series this week on how “PR
is a different beast now.” In it, the contributor notes that time is
becoming more and more valuable for journalists as our news cycle has sped up
considerably with blogs and Twitter. In turn, finding new ways to make
connections with editors is more important than ever.

Media Relations Refresher – With new ways to
communicate with journalists – such as Twitter and LinkedIn – media relations
continues to change. As PR pros, we integrate these new methods with
traditional ones (i.e. email and phone calls) to strengthen media
relationships. As a quick refresher, PR News offers a few tactics to avoid
when reaching out to journalists, including doing your background research
to make sure the journalist is right for the story and making sure you can
deliver on interview offers.

Live Experiences – While many people receive product and
brand recommendations from friends – often on social media – traditional live
events have been shown to make a bigger impact. AdWeek
reported on a new survey that found live branded experiences to be the most
effective way to drive brand recommendations.