work/Branding

MELANIE NEWMAN SALON ESSENTIALS

The newly launched premier dog grooming brand Melanie Newman Salon Essentials is a perfect example of all the right people and “ingredients” coming together to produce some great results.

Melanie Newman and Cory Boyd approached C*JUICE with a fresh take on a much loved and established product category. They were looking to create a top quality dog grooming collection with all natural ingredients that looked like a premium salon product backed by one of Australia’s best known and skilled dog groomers. Not only would this new brand benefit from Melanie Newman’s many years of experience plus winning and showcasing her skills at events across the globe, we were asked to come up with look and feel that communicated the quality and serious intent of this product.

Keeping the cute dog cliches to a minimum this brand went for bold, strong and attention grabbing elements like a hit of metallic “sexiness”. The outcome? We feel we’ve created something new and exciting and most importantly the client feels the same way with early response to the brand’s launch being an overwhelming success.