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By now, you’ve probably already heard of the Sebastian Vettel edition Infiniti FX 50, and you probably know that it’s insanely expensive, and that its exhaust has a “this one goes to 11” setting. So what more is there to know about this ultra-exclusive limited edition luxury SUV? Infiniti has release a short seven-minute quasi-documentary showing some of the behind-the-scenes workings in the quest to take this project from ideas, to sketches, to finished product. Although nowhere near as extreme as Vettel’s actual F1 car, Infiniti engineers and others dedicated to the project wanted to make sure the car was a fitting tribute to the star driver, as well as a product that would appeal to luxury SUV customers.

Shiro Nakamura, Infiniti Senior VP and Chief Creative officer, described the common thread between himself and Vettel, passion for design and passion for cars. Shinii Sasaki, Infiniti chief designer at the brand’s global design center in Yokohama, Japan, commented on his observation of how much airflow and downforce factored into the design of the race car, and how that inspiration was factored into the design of the Vettel-edition FX50 project.

The seven-minute video shows the short timeframe between the idea stage and the finished product, with initial sketches and consultation taking place in March 2012, to the finished product rolling onto the stage in Frankfurt in September. Watch the video below!