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A Fresh Look For The Complete Outdoors

13:46

Some of you may have noticed a few renovations happening at our Bourne End store. Fear not, we're not going anywhere, we're just having a long overdue facelift.

The Complete Outdoors will be celebrating it's 35th Anniversary this year (woop!), and when we looked at the outside of the store and our online visual assets, we realised they look tired. In fact the outside of the store hasn't been touched for over ten years...

FROM GREEN TO YELLOW

As part of our facelift, we'll be swapping green for yellow. Our green logos and font will disappear, and we'll be welcoming yellow and black into our brand lives. Not only that, our brand will embody a new animal - the alpine ibex.

You may think the ibex looks like a mountain goat, and you would be correct. Except the alpine ibex typically lives above the snow line in the European Alps, on steep, rough terrain.

That is why we chose the Alpine ibex. Often confused with other similar animals, not generally well known, but is a figure of ruggedness and loves the mountains....exactly like us.

NOT JUST A CAMPING SHOP

When we interviewed people on the streets on Berkhamsted, we were thought of as 'the camping shop'. Nobody could recall our name.

Our vision is to be thought of as much more than that. In addition to camping equipment, hiking, tents and outdoor clothing, we want to branch out and cater for runners, skiers, triathletes...we want to go above and beyond, which is why our new slogan is 'Go Anywhere. Do Anything'.

LOTS MORE TO COME

The brand and shop refresh are just the start of a fun journey for the Complete Outdoors. We're looking forward to helping more people, do more adventures, in more places, both in store and online.