So why do so many SEO firms focus more on what Google is doing than on what people want?

We have a core belief that if we spend as much time understanding people as we understand Google, you will win. Manipulation of Google is temporary, so we prefer to spend our time understanding your audience instead.

When potential customers are searching online, do they find you? Or do they find your competitors? Our customer-centric approach ensures that your site, content, and assets are being found. Now this doesn’t mean being #1 is our top priority, it means that getting ROI on your SEO investment is.

We aspire to be the search firm that fights for the “attention of audiences” over the “anomalies of algorithms.” We are investing more time in understanding people instead of Penguins and Pandas. That might not be what you want, and that’s okay. But if this sounds like home sweet home, keep on reading…

Everything starts with people. If you don’t understand your audience, then how can you give them the experience they want? We focus on capturing the voice of the customer to discover their unique needs, pain points, and motivations to determine how best to position your brand to solve their problems and meet their needs. We’ll understand your audience (almost) better than you do.

So, how do people search for your brand? How do they interact with what they find on your site? Our team defines the search experience your customer undergoes from top of funnel to bottom. Whether it’s figuring out where they hang out online, what resources they come across, or what mix of content is preferred, we’ll map out your audience’s search experiences before defining how to impact them.

With an understanding of your customer’s desired experience, we develop content and SEO strategies to address the questions people are asking by providing valuable answers. We also review where your website may be letting people down, either by lackluster content, poor user experience, or technical issues and provide solutions. From writing content that matters to getting it into the right hands, our strategy solutions will help ensure that the people who matter most to your business can find you.

Knowing which strategies to implement, we will architect project plans and timelines—taking goals, priorities, and industry trends into account. We never sit back and let our content and SEO strategies run their course. We’re constantly hustling and optimizing, ensuring that our efforts are not only reaching your audience, but affecting your bottom line.

We want to be held accountable for the success metrics that your boss holds you accountable to. After all, we’re in this together. We only consider a project successful if you’re successful, and our in-depth analysis of our efforts—and actions taken from those insights—ensure success for all.

‘So many agencies just go after low-hanging fruit and then hit cruise-control. Not Seer. They are a true extension of our team and the more we’ve worked together, the more dedicated they are to our continued improvement and success. I wish every agency had their level of dedication.’ (Adaptive Insights)