2 million song sales in 7 days prove The Beatles are popular on iTunes

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A lot of people, including myself, saw the announcement of The Beatles coming to iTunes as a bit of a non-event. The hype was big enough for a new product launch even if it was mostly created by the media and not Apple.

But then the sales figures after just a week prove that, for Apple, it’s been a worthwhile exercise in negotiation and getting one of the most iconic bands on to iTunes.

Billboard is reporting that sales of individual Beatles songs through iTunes have already topped 2 million. Album sales have gone past 450,000.

Songs are $1.29 each on iTunes and albums are $12.99 or $19.99 for doubles. If we assume all those album sales were single $12.99 editions, then Apple has taken a minimum of $8,425,500 in revenue just from the band’s first 7 days of availability!

Although the initial interest will fall and sales should drop off significantly, The Beatles will account for a steady stream of new revenue for both Apple and music publishers from now on.