Tuesday, May 31, 2016

Most people know David Schwimmer as 'Ross Geller' from the generation-defining sitcom Friends (or as the voice of 'Melman' the giraffe in the Madagascar animated movies), but now he's back on the small screen with Jim Sturgess in the dark comic drama, Feed the Beast.

The pair play old friends with issues who open a fancy restaurant in the Bronx. Schwimmer is a recently widowed father with a drinking problem and a son to raise, whilst Sturgess is a brilliant chef, but he just got out of jail for arson and has a nasty coke habit and huge debts.

Together they take on the problems of running a New York eatery, navigating the world of petty criminals, corrupt cops and psycho gangsters.

These series launch billboards for Feed the Beast were snapped in the crowded skies of West Hollyood's Sunset Strip and along Robertson Boulevard on May 3, 2016.