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I dispense recognition gifts at work, and like to dress them up a bit. The ribbon is just the trick! It curls great, but even better is that it doesn't tangle like small rolls of ribbon tend to do. The sturdy reel keeps it neatly stacked on the corner of my desk. In addition, I am involved with charity events, and use this for balloons and other decorating needs. Very economical.
I normally don't give 5-stars, because we can always get better, but with this I had to.