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The Philosophy Behind The Strategies To Get More Orthopedic Patients

Websites. Flyers. Business cards. We’ve heard it all. But what is it that can actually boost a marketing strategy to build a doctor’s patient load to where it needs to be? Specifically, what are the strategies to get more orthopedic patients?

The truth is that there are many methods, but the philosophy behind it all is what’s really important. At Farotech, we believe that bringing in more patients always goes back to relationship. Yes—even a relationship that begins before you know the person! Here’s how it works.

The House Metaphor

Imagine the relationship as it might look like if you were bringing someone special into your house. First, if you see them get out of their car and begin walking to the door, you rush out and greet them, walking them into the house. This is the first phase in the process.

You’re in the front room now, and your job is to help him or her to feel comfortable. Maybe he or she is a bit shy. It’s best at this point to introduce yourself on the web with a bit of flair; perhaps a short story or an interesting fact to hook their attention.

The Dining Room

To move into the dining room, you will have to get a little more serious. Dinnertime means you get out your best plates and glasses, and engaged and intelligent conversation as well, of course. In marketing, you do the same in the body of your copy.

You need to give real content, something for your potential patient to chew on. And, you’ll have to get more personal. Tell them what sets you apart from all other orthopedic doctors. Want strategies to get more orthopedic patients? Give them reasons to show that you’re the right doctor for them. You should answer questions such as: What treatments and options do you offer?

The Bedroom

The last step in our little house metaphor is the one that brings that special someone into the bedroom. Here, his or her guard has come down because he/she knows to trust you. In sales, it might be called the “conversion”—the moment when he or she decides to buy.

Now, we know that only happens once the patient comes in to see you at the office. So here, we can give the equivalent: the moment when the patient picks up the phone to call (make sure your contact information is ready at hand) or fills out a form to get an appointment. The governing rule here is to make your whole setup user-friendly!

Farotech’s Role in Your “House”

We hope that this short narrative helps you to think differently about the process that is involved in all strategies to get more orthopedic patients. At Farotech, we use the principle of relationship with all our clients, which is what we think makes us distinctive among SEO companies. If you’re looking for a partner to serve your marketing needs, we would be glad to work with you. Please don’t hesitate to call us and talk to one of our friendly team members at 267.387.6620 .

Christopher Carr

Chris Carr is the President and CEO of Farotech. He started the company in 2001 and is widely known as an innovator of conversion science.