Snapdeal revealed popular consumer buying trends of 2016

Nearly 60% of Snapdeal’s sales came from tier II cities.New Delhi: Snapdeal today said, Delhi-NCR topped as the most online shopping-savvy metro city in India on Snapdeal, followed by Bengaluru and Mumbai. The finding has come from their annual buying trends report highlighting the consumer preferences and habits recorded on its platform for the year 2016.

The trend report said, Pune has emerged as a leader amongst all tier I city shoppers. It said, nearly 60% of Snapdeal’s sales came from tier II cities. Also, metros and tier I cities accounted for 40% of the sales during the year.

Moreover, the e-commerce player received 82% traffic from mobile platforms including apps and mobile sites in 2016.

As per the report, personal care and grooming stood out as a popular category among men, witnessing a 58% increase mostly in metro regions. Amongst women, make-up category was extremely popular, seeing a whopping overall growth of 345% Y-o-Y.

In 2016, women from the north region bought 32% of make-up from Snapdeal and Delhi became the highest contributor accounting for 12% of sales.

Moreover, in 2016, the sale of skin care category grew by 77% on the platform with Kolkata contributing 125% to the sales followed by Bengaluru.

“2016 was an important growth year for the Indian online shopper - be it in terms of new customer segments adopting online commerce or increased acceptance of digital transaction methods. The delivery of functional benefits like speed, convenience and value also resulted in massive growth from non-metro cities in India. We are rapidly expanding our assortment in line with the needs and expectations of our existing users and also to cater to the next 100 million online shoppers from across India,” Vishal Chadha, Senior Vice President (Business) Snapdeal said.

The company said from an overall perspective, popular categories in 2016 were mobiles & tablets, women ethnic wear, men’s apparel, computer & peripherals and mobile accessories.