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About this paper

It's hard to target the right customers with the right offers while staying within budget and channel capacities -- and without cannibalizing future sales or saturating customers with too many messages. Optimization can help you resolve these complex issues by balancing your organizational constraints with the need to improve results. This paper explains how marketing optimization can help you improve campaign revenues by up to 25 percent, and describes how the technology can be implemented successfully with SAS' powerful, easy-to-use approach to marketing optimization.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 80,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know®.