Sunday, August 16, 2015

Even though we're all being threatened with a 'Godzilla El Niño' storm this winter with extreme flooding and mudslide conditions, a more pressing problem at the moment is the lack of water in California.

This Be Water Wise outdoor ad campaign filling the skies of L.A. at the moment stresses the need for us all to do our part to conserve water, as every drop really does count.

Whether it be turning the faucet off when you're brushing your teeth (so all that water isn't just going down the drain), re-landscaping your turfed lawns to more California-friendling plants (we're especially looking at all you people with big houses and still very green lawns in Beverly Hills), installing efficient flushing toilets and our pet peeve, no hosing down your sidewalk wasting gallons of water when you could just sweep up the leaves and dirt instead.

To help raise awareness of the current drought conditions this eye-catching special extension billboard with multiple faucet handles was snapped along Santa Monica Boulevard on August 7, whilst the smaller ad creatives were spied along La Brea Avenue and Pico Boulevard on August 12, 2015.
We can all do our part and not just by turning a dripping tap off, and if you don't reduce your consumption you may find that soon you'll be fined by your local water company until you do.

It's not ideal with soaring temperatures, but unless you can do a magic rain dance then there's currently no other solution.

And when it does rain this winter, think of how you could collect that rainfall to help water your plants when there's less available.UPDATED: Here's another ad creative from the California drought awareness campaign snapped along Fairfax Avenue on August 23, 2015.