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Abstract

A successful company is the one that is able to set, communicate to the markets, and consistently reach or exceed set goals. Highly motivated employees who are tuned into company's goals can deliver on the promise. The process of ongoing motivation that management utilizes lays the foundation for a company's competitive advantage. To maintain competitive advantage, this paper proposes implementation of a motivational framework with key motivational drivers. Human Resources plays an integral part in the design of such a framework that will have the biggest influence on employees' motivation and work engagement. This project is a practical guide for Human Resources to assist management in creating a successful motivational framework.