P&G Looks to Make a Greater Connection with U.S. Latinas Through New Board

Posted: February 28, 2013

Procter & Gamble and its Orgullosa program—an initiative created to celebrate, empower and fuel Latinas’ accomplishments and dreams—unveiled its board of faldas (board of skirts) made up of a group of accomplished women that will motivate and inspire Latina women from coast to coast. Orgullosa has teamed up with this diverse group of successful Latinas to serve as “mujeres con la falda bien puesta” ambassadors in its continued effort to empower the cultural transformation of the Latina experience in the U.S. They include lifestyle expert and co-host of ABC's The Chew Evette Rios; international motivational speaker Maria Marin; and entrepreneur and chocolatier, Maribel Lieberman.

Mujeres con la falda bien puesta, which translates to “women who have their skirts well placed” celebrates the femininity of Latinas, while acknowledging their steadfast spirit on the path to achieving personal and family success. Orgullosa was created as a digital destination where Latina women can connect, share and inspire each other about their ever-changing and busy lifestyles, including topics ranging from fashion to entrepreneurship. By developing the board of faldas, Latina women will now have access to real-life testimonials and advice from women just like themselves.

“We recognize that the Orgullosa woman thrives in the American lifestyle, but remains 100% Latina through culture, language and tradition,” says John Sandoval, senior multicultural marketing manager. “Nevertheless, we understand that these women are craving new culturally relevant content and solutions to balance their multiple roles and individualism. By partnering with these experts, we will provide Latina women access to life lessons, accomplishments and dreams that will hopefully fuel their own potential.”

Each of the women that were chosen has a unique perspective on what it is to be Latina in the U.S. and will provide insight on what they experienced to reach their personal dreams and goals. “I am proud to be a part of the Orgullosa family and an active member of this new board with other successful, dedicated and fabulous Latina women,” says Evette Rios, board of faldas member. “Personally, I have a passion for exemplifying my Latina culture as part of the American fabric, and working with the Orgullosa community will give me the chance to share my desire to exceed the expectations of our mother’s generation.”