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Does Time Zone Proximity Matter for Brazil? A Study of the Brazilian I.T. Industry

Nations now compete in their time zone position. Indian IT has long positioned itself as ideal in time zone geography: we get the work done while you're sleeping! So, since the beginning of this decade the Brazilian IT industry, in order to differentiate from India, has proclaimed: we are accessible and easy to work with because we're working while you're working. 38% of Brazilian firms boast about time zone location in their marketing literature – as does the industry association Brasscom.

This report is written for decision makers inside and outside Brazil who are examining their global collaboration issues in the IT services/offshoring/software industry. Brazilian decision makers can learn how to better utilize their time zone proximity. Decision makers in North America and Europe can learn how to better utilize their Brazilian partners. Note that nearly all managerial implications in this report apply to any Latin American nation.

This report is focused on coordination across time zones. While there are many other challenges working across borders, such as culture and language, the focus here is solely on time zones.