Sears was an early proponent of home videogames, and their partnership with
Atari was instrumental in the success of the fledgling company. Sears
sold many of Atari's products, but like many brands sold in Sears stores, they
branded the products with their own name. In many cases, their Atari 2600 games
even had new artwork and new titles. Only three games were released exclusively
by Sears and not by Atari - Submarine
Commander, Stellar
Track, and Steeplechase.
These games were actually programmed by Atari but released by Sears.