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Polaroid, The Next Generation

A new Polaroid camera will be released next year that allows users to both instantly print photos and share them on Facebook and Twitter. Developed by Socialmatic, this digital camera supports wi-fi, 3G and Bluetooth, has a 4.3-inch touchscreen and can apply a full range of arty filters to a user’s snapshots.

The Polaroid Socialmatic supports wi-fi and Bluetooth and will be built around the Android operating system when it launches in early 2014, but, unlike a number of other Android cameras already out there, the Socialmatic has another trick up its sleeve. It can share photos just as easily in the real as well as the virtual world.

Thanks to a built-in Zink Printer, it can instantly print out a physical copy of anything it snaps — just like the Polaroid cameras of old.

The camera will cost $299 (€225) when it ships, but for that, you’ll get a 14-megapixel front facing lens and a 2-megapixel rear facing camera for the now-obligatory ‘selfie’ while inside it offers 4GB of storage plus further expansion via SD card.

The surprisingly slimline device also has a 4.3-inch color touch screen, integrated speakers (for video playback) and a number of standard photo filters that will be familiar to anyone who uses Instagram (the camera was originally conceived as the Instagram camera until Socialmatic went into partnership with Polaroid). What’s more, it will be able to physically print photos sent from other cameras.

Topping it all off is a small LCD panel on the camera’s front side which displays emoticons as a means of translating photography conditions into moods.