"So many of our grandparents were racist, and some of our parents are homophobes. Which of our own closely held beliefs will our own children and grandchildren by appalled by?" – this has been a fantastic conversation starter over the last week or so.

"But there are major differences between the media, ones that we cannot ignore. Following big screen examples helped us make our baby steps, but ultimately it's a dead end, because it turns good games into bad movies."

"King’s LinkedIn profile describes 4mm as a “web-based service provider of digital entertainment across a digital distribution delivery platform.” He said the company intends on targeting “multiple age demographics.” – social gaming, eh?

"In the next 10 years, we're going to see all the forms of entertainment—film, television, video, games, and print—melding into a single-platform "story engine." The Model T of this new platform is the PS3." – Yes, but also no.

"Rushkoff, an award-winning author on new media and popular culture known for titles including Cyberia, Media Virus, and Coercion, will work with the Smoking Gun team on "story narratives across a range of media formats that can feed off one another and exist concurrently," according to the studio." – everyone's doing it now!

"If you are a recent college graduate who is nervous about his or her career–but you also feel unprepared to start a business–ask yourself this: What is the probability that someone in their 20s will know, with absolute certainty, which job or career will make them happy? Trying to hold onto a job early in your career is not necessarily the smart move." – hell, what I'm doing now feels like it hadn't even been invented when I was at college

"To build the show beyond a traditional TV format, viewers will be given the chance to interact through blogs, uploading track reviews, sharing music news and also be given the chance to appear on the show." – that's not building it much beyond the traditional TV format, though. Definitely not enough.

Awesome. So I don't need a Sky+ box and a 360, I can just have the 360 do the whole thing. Possibly. And it would have (I hope?) a better interface than Sky's current non Sky-HD interface. Nice to see a different direction than a me-too PS3 PlayTV type box.

"Yet, when we buy something for a very low price, we are conditioned to see it as expendable. What costs a dollar these days? Hardly anything. A cup of coffee. A pack of sticky notes. A Jr. Bacon Cheeseburger. A lottery ticket. Stuff we use up and discard." – games aren't media