In order to give a real-life feel to the reproduction of the scenes, actors were cast to match and emulate scenes, and costumes were designed based on a look back through the programme’s archives.

The trailer was partly filmed on the current Corrie set while other sets were constructed at Shepperton Studios.

Starting from the early years of Britain’s longest-running soap opera, the trailer goes right up to the modern day and features current cast members Sue Nicholls, Lucy Fallon and Tina O’Brien at the very end.

Coronation Street

The campaign, titled Coronation Street: Then, Now and Forever, will run on ITV until next year.

ITV Creative’s executive creative director Tony Pipes, who dreamt up the campaign, said: “Coronation Street has a unique place in British popular culture.

“Everyone has a favourite scene, a memorable moment and the chance to recreate some of these was a beautiful adventure.”