Electronic Arts Prepares to Fold Its Casino
Hand

Electronic Arts knew when to fold on its gambling connections.

SOMETIMES GOOD COMPANIES can do questionable things, which one could argue was true with Electronic Arts, maker of the wildly popular Madden NFL 2004 video game, among other sports titles.

With a market valuation of $15.64 billion and fiscal 2004 revenues of $2.96 billion, EA has earned a reputation as a blue-chip video-game software company. It has produced consistent revenues, at least compared with its more hit-driven competitors, thanks in large part to its coveted licensing partnerships with the nation's major sports...