The old saying goes that belief in a bad plan will be more effective than doubt in a good plan. The reason this saying lives on is because it is true: buy-in is one of the most critical factors in training. And while coaches often discuss it, rarely do they get down to the gritty details of how to actually establish it. On this week’s episode we look at building buy in and some thoughts spurred by Brett Bartholomew’s new book Conscious Coaching: The Art and Science of Building Buy-In.

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