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Thursday, January 8, 2009

ARCS

I recently read a question on a discussion board regarding how to motivate e-learners. Being a fervent subscriber to the ARCS model, I could not resist promoting it. For those of you who are not already familiar with Keller's motivational theory, here are Keller's 4 categories of motivational design.

For me, it encourages incorporating interactive elements into courses.

It is flexible. And each category can be applied numerous times throughout instruction. However, do not over do it. For example, too many repetitive "attention" events can turn out to be annoying. Remember the MS Word Paper Clip guy?

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About Me

I am employed as an e-Learning Designer in Baltimore, MD. I hold a Master of Arts in Instructional Systems Design from the University of Maryland, Baltimore County and have fifteen years experience designing and developing e-learning. My experience also includes nineteen years of designing and facilitating traditional classroom training in the banking and healthcare industries and for nonprofit organizations.