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This is ok but........

Echinacea is an immune system stimulant(not a tonic) and is antiivirial and anti bacterial.
However it's effectiveness is over blown by the commercial supplement industry. It is effective right at the onset of a cold or flu. You do need to take it frequently at the onset. Take one full dropper every hour or two.
Research shows it is more effective in children than in adults.
I struggled to give this a 3 star review, as it is lacking the key ingredient to be most effective. This product is made from the purpurea species of echinacea. The more effective species against infection is the angustifolia species. Look for tinctures that are made from the angustifolia strain to get the best results. Unfortunately it is harder to find the angustifolia strain as the purpurea is easier to grow.
To learn more about echinacea I would recommend you read Stephen Harrod Buhner "Herbal Antibiotics". He is a brilliant herbal researcher and cites his work very well.
I really like the Herb Pharm brand but I think they missed a good opportunity here to make the best echinacea product. If this is all you have use it. It will likely have some effect but you are not using the better echinacea product.
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A must-have in any medicine cabinet

Fantastic product made by a great company. I always have at least one bottle of this in my house ready for action at the first sign of a sniffle. I use it as soon as I feel like I may be coming down with a cold or something, and more often than not I never get any worse. I'd like to say I'm just naturally that healthy with a strong and effective immune system, but in reality I work nightshift and my immune system often doesn't get a chance to function at it's best because of it, so I chalk up any reduction in illness that I have as another victory in the books for my Super Echniacea. I truly believe it plays a big role in keeping me healthy and I recommend everyone try it for themselves because you've got nothing to lose, but you could help regain your healthy immune system.