Let’s Call Creative: A New Slogan for the Poorly Received Greek Austerity Measures

The increasingly frightening European nation of Greece is not responding well to its new austerity measures. Earlier today in Athens, nearly 100 people were arrested during a violent mass demonstation that included rock-throwing, tear gas, and fire. According to CNN: “The riot, widely described as one of the worst in Athens since Greece began dealing with its crippling debt crisis in 2010, broke out after the Greek Parliament approved a new package of austerity measures in return for a new eurozone bailout of the debt-stricken country.” Said austerity measures call for a lower minimum wage and for government layoffs, which certainly justifies any outspoken frustration—but probably not rock-throwing and fire. (Very little, save for cooking and coldness, justifies fire.) Maybe it’s a problem of branding: “austerity measures” screams “something you hate.” Maybe something more upbeat like “money strengtheners” would be better?