Gucci Launches Its Newest Fragrance (With a Dreamy Video Ad to Match)

In our wildest, most ethereal dreams, we would swim in a lake in the pouring rain while dressed in pretty chiffon gowns. But for now, we can live vicariously through Dakota Johnson, Hari Nef, and Petra Collins in this video ad for Gucci’s newest fragrance, Gucci Bloom.

The fragrance, which is the first under creative director Alessandro Michele, is a beautiful floral mix of tuberose, jasmine, and Rangoon Creeper (Chinese honeysuckle). It's sweet without being overpowering and is housed in a simple but pretty pink bottle.

“I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance,” says Michele. One spritz and it does just that.