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Give Your Brain a Buzz. For those who have grown weary of mere sports drinks, Brain Toniq touts itself as the “world’s first cognitive enhancement drink”. Packaged in a paperboard sleeve with a large “IQ” die-cut window, the multi-pack contains four cans of the organic, botanical-based, non-caffeinated “think drink” in a single row. An entry perforation at the top allows consumers to remove one can at a time without destroying the packaging. (Package design: MalowanyPerlmutter Creative, www.bestcoloradodesign.com; Paperboard: All Packaging Company, www.allpack.com)

Package Promises Slimmer Waistline. Multi-Grain Cheerios are a low-calorie extension of General Mills’ well-known cereal brand. Packaging for the line extension uses a shaped carton to clearly communicate the benefits of the dietary product: a slimmer silhouette. Despite its unique shape, the integrity of the offset-printed carton was not compromised, and the package meets all requirements with regard to storage, distribution, warehousing and display. (Paperboard: Graphic Packaging International, www.graphicpkg.com)

A Box Full of Magic. The first five installments of what will be the seven-movie Harry Potter collection are cleverly stowed away inside packaging designed to simulate the young wizard’s travel trunk. The Harry Potter Years 1-5 Limited Edition Gift Set is packaged in a round-cornered trunk made of chipboard wrapped in Hyflex Chrome and then antiqued with an overall embossed pattern. Inside, Disc Packs are held in place with a black grosgrain ribbon, a Velcro closure and foil-stamped embossed “wax” seal of the Harry Potter logo. (Package design and paperboard: Shorewood Packaging, www.shorewoodpackaging.com)

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Packaging Matters™ is MWV’s annual study of the role of packaging in product satisfaction. We study packaging because it matters to brand owners, retailers and consumers around the world. This year’s research focuses on Brazil, China, France, Germany and the U.S. In the third year of the study, we will share global trends associated with packaging satisfaction, product safety, and the effect packaging has on consumers when shopping in-store and online.