Electronic Entertainment Exposition

The Electronic Entertainment Exposition, best known as E3 or E³, is the single most important yearly event in the gaming industry. Each year, game developers show off what they have to offer and what they are in the process of making to members of the "press". It's a 3 day event where secrets are revealed and surprises are announced. They are usually held in Los Angeles, California or Atlanta, Georgia.

May 10th - 12th, 2006 - Los Angeles, CA
A few days before, Nintendo revealed the final name for their new console - Wii. Not The Wii, not Nintendo Wii, just Wii. Despite the negative reaction to the name, Nintendo gained lots of positive feedback and coverage, stealing the show. It was a strong display of games and hardware. Everywhere else, games such as Mass Effect from BioWare gained lots of positive reviews.

May 17th - 20th, 2005 - Los Angeles, CA
The PlayStation 3 is officially named and shown (along with its batarang controller). Nintendo shows off another variation of its popular Game Boy (the Game Boy micro) and its Revolution console (but refuses to show any controller or videogames that will appear on the console). Microsoft, having jumped the gun by premiering its Xbox 360 on the wonderful land of teen commercialism known as MTV a few weeks earlier, shows up with some football player to extoll the virtues of its next console.

Sony unveils the shiny PSP at its press conference. Reggie first appears, ingraining himself into the hearts and minds of gamers everywhere (specifically gamers who love Nintendo), by introducing himself stating, "I'm about kicking ass. I'm about taking names. We're about making games." Nintendo shows off its Nintendo DS, confusing everyone and then they proceed to make grown men cry when they show off their new non-cel-shadedZelda game, The Legend of Zelda: The Twilight Princess. Microsoft use their press conference to chat with Jenny McCarthy over Xbox Live and show off some Halo 2 multiplayer action.