Abstract

Disconnects among system components preempt technology adoption by the diminution
or absence of potential user's perceptions, a state of second-order ignorance (ignorance
of ignorance). The condition of flawed or failed efficacy in the use, deployment,
or logistics of technology is, as we term, dystechnia. Dystechnia is ubiquitous, and its origin in second-order ignorance implies entrepreneurial
opportunity. Entrepreneurship is the recognition and exploitation of economic potential
by shifting the established means of economic creation and control, strategically
reappointing economic resources from established pathways to innovative pathways.
The Technology Acceptance Model (TAM) is a theoretical construct of the relationship
between the perceptions of potential users and the behavioral intentions leading to
actual technology adoption and acceptance. The lens of TAM presumes an existing, workable
technology or technological system, the perceived usefulness and perceived ease of
use of which determine the intention to use, which in turn mediates actual adoption.
It is the inception of entrepreneurial solutions as alternatives to the dystechnic
status quo upon which TAM operates. A technology must be ventured before usefulness and ease
of use can be perceived. This paper examines the phenomenon of dystechnia, the entrepreneurial
action that predicates TAM, and entrepreneurial mechanisms whereby dystechnia is remedied.