About

About

Lion's Share was born out of the desire to help our clients move away from an ad hoc approach to making and placing content.

OUR STORY

Lion’s Share started because three of us got talking about how tricky it is for our clients to get their content marketing done when they were pedalling hard just to keep up with business as usual. Brands now need to deliver a stream of quality content, but content creation and management is labour intensive. ‘Squeezing it in’ means farming out different parts of the process and, whoops, there goes cohesion. The content drifts away from the business goals it was meant to serve. Or, good content gets made, but doesn’t get seen by its intended audience because there’s not enough time/budget/expertise to execute a channel strategy. Yep, it’s a resource issue. When you’re at capacity doing what you’ve always done how do you find the time for a new discipline? (Not a rhetorical question).

Get in touch with Lion’s Share, an end-to-end Content Marketing service, and share the load.

Lion’s Share are a founding member of Content NZ – the New Zealand Content Marketing Association.

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OUR PEOPLE

We Lion’s Share principals have all done a few laps of the track. Along the way we’ve made friends with a bunch of clever people such as media planners, designers, writers, directors and social media analysts. We’ll draw from our skills bank to help deliver and measure your content marketing results.

Marketing Manager of Britesmile (UK), Head of Marketing for Mybreast (London), Group Director Marketing Communications for Atlantis Healthcare, Country Development Director for Atlantis Healthcare (New York), Head of Partnerships and Acquisitions for Les Mills International, Head of Marketing at Fronde (IT), Principal of Lion's Share (Content Marketing).
Bachelor of Management Studies, Marketing and International Management, Public Relations and Communications – University of Waikato.

Fan of charcuterie and platter style eating. Loves to play polo in Argentina. Spiritual home = anywhere on a horse.