The past 25 and 26 October, the Official Chamber of Commerce of Spain in Belgium and Luxembourg, organized the ninth edition of the “Workshop on social media management for business and European projects”. The course given by the community manager and coach Philippe Schiffler aims to increase the presence of companies in social networks.

During the first day, Schiffler explained the role played by the community manager in the company and the importance it has acquired in recent years. After that, he explained some very useful strategies to get more benefit of different social networks such as Twitter, Linkedin or Pinterest, among many others.

During the second day, he presented some digital tools that currently help companies to have greater visibility and followers in the network, many of which were unknown to attendees. Evenbrite, Pushbullet or Fiverr were some of the exposed.

He also explained different utilities of social networks and well-known websites such as Facebook, YouTube or Google+. Webs that are known by the majority, but that hide some characteristics unknown by most of us.

Schiffler also wanted to highlight the importance that has been acquired in recent months by the General Data Protection Regulation (GDPR), created last May by the European Parliament and that gives greater transparency to companies on security issues. He also mentioned the fines that may be paid by companies if they do not comply with the regulation, which ranges about 20 million euros.

As in the previous editions, there were many attendees. During these two days all of them had the opportunity to learn about different tools, such as the ones mentioned above, which will undoubtedly help companies to have a better image on the net.

Schiffler was receptive when responding to the questions of the attendees, many of whom carry the social networks of European companies. Some of them even encouraged to express their doubts. In this way, the attendees received advice on how to improve and increase the participation of the public in the social networks of their companies.

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The Official Spanish Chamber of Commerce in Belgium and Luxembourg is a non-profit association whose main objective is the development of trade and investments between Spain, Belgium and Luxembourg. The Chamber offers to the companies a wide range of commercial and promotional services as well as professional contacts and facilitates business networking among its partners.

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