Hyper was launched in August by a small team of entrepreneurs in Berlin, Germany, including co-founder Markus Gilles. The app is currently available only on iPads, but the plan is to roll it out to Apple and Android mobile devices in the near future, as well as a version built for connected TV, said Mr. Gilles, who will continue to run Hyper from Berlin.

The thinking behind Hyper, explained Mr. Gilles, is that there is ever more high-quality video being produced each day, but it’s hard for consumers to find. And the way many people do discover video—via streams in social networks—can be overwhelming or poorly timed.

Instead, Hyper packages a collection of top video clips together each day. While Hyper does employ some proprietary technology to help sift through and categorize videos from the Web, the clips featured each day are selected human editors—a factor that the app’s creators see as a key differentiator.

“That [editorial oversight is] something an algorithm can’t do and is extremely valuable to consumers,” said Mr. Gilles.

The app typically showcases six to 12 videos each day from media companies like CNN, Vice and the
New York Times,
and even shows like HBO’s “Last Week Tonight with John Oliver.” For example, Tuesday’s edition features a video from the Atlantic titled “Beating Disease With Big Data.”

Hyper’s slick interface features a handful of video players which automatically play short highlight clips—not unlike GIFs. Users can swipe through a few pages listing that day’s videos and tap to play the ones that interest them. Hyper will also automatically download these videos to a person’s device, so they can be watched even without a Web connection.

The plan is for Mic.com to promote Hyper to its audience and help build a new daily habit for millennial consumers. Mic.com drew 19.1 million unique visitors in January, up 55% from last year, according to comScore.

By trying to build out a stand-alone content platform, Mic is taking on a big mission, one that many publishers have shied away from. That’s a challenge Mic’s co-founder and Chief Executive Chris Altchek openly acknowledged, and is embracing head on.

“We want to build a new way to consume video on your phone,” he said. “This offers a 10 times better experience than is available today. Every generation has their media brands and we want to be one of them.”

There’s little doubt that the Web video universe is getting more crowded. But few companies have successfully tackled the problem of video discovery.

In 2013, entrepreneur Sofia Fenichell launched a startup Web video company called Rockpack, which offered a similar concept and boasted of content partners such as Warner Bros. But Ms. Fenichell eventually shuttered Rockpack, as the economics of marketing the app to consumers while trying to pull in revenue through digital advertising proved challenging.

In the mobile app world, it’s a “war of attention,” she said. “How many things are going to be on your front screen?”

In this case, Hyper should benefit from Mic’s built-in reach, as well as its ability to sell Hyper ads to major marketers as part of larger packages. Currently, Hyper doesn't carry any ads, but Mic is considering running traditional video ads prior to partners’ content—it would split revenue with the content companies it aggregates—as well as some sort of native ad product.

Hyper may eventually offer more customized editions and even a paid subscription product, Mr. Altchek said.

Rob Norman,
GroupM’s chief digital officer, recently met with the Mic team about Hyper and said he likes the concept and the ad possibilities.

“This feels like it has real benefits,” he said. “The challenge of course is distribution. For us, you have to think about, ‘what does advertising look like for an ad-rejecting generation?’ I think it could be a great new creative challenge, and really raise the bar for brands.”

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