Sundance 2012: Doc 'ME @ THE ZOO' Acquired by HBO Documentary Films

The project from first-time directors Chris Moukarbel and Valerie Veatch is an examination of the phenomenon of Internet celebrity.

HBO Documentary Films has purchased U.S. broadcast rights to documentary ME @ THE ZOO, which is premiering at the Sundance Film Festival in the U.S. Documentary Competition section, HBO announced Tuesday. Terms of the deal were not disclosed.

The film is an examination of the phenomenon of Internet celebrity and focuses on Chris Crocker, a video blogger known for the infamous “Leave Britney Alone” YouTube declaration. The project is the directorial debut of Chris Moukarbel and Valerie Veatch.

Josh Braun of Submarine negotiated the deal with HBO Documentary Films. Memento Films International is handling international rights for the film.

ME @ THE ZOO was produced by Nicholas Shumaker and Jack Turner. The executive producers were Vin Farrell, Jim McKay and Michael Stipe of C-Hundred Film Corp. and Rachel Grady.