6 Common Email Marketing Questions

What exactly is an Email Marketing plan?

An Email Marketing plan is put together to help achieve your marketing goals. It takes
into account the types of marketing emails you need to create and how often you need
to send them out. It is also more commonly referred to as an email marketing campaign.

There are different types of Email Marketing campaigns. From welcome campaigns to
promotional campaigns; it is important to establish which types of emails will be used
and on which occasions. And also how many per month is ideal.

When you hire IMJustice Marketing, we’ll help you create a complete Email Marketing
plan that best fits your needs. And that’s also if you need images, videos or articles.

Just how effective can email marketing be?

If you’ve been sending emails for a long time without any results, your faith in them is
likely non-existent. However, when done correctly, you’ll be surprised just how effective
Email Marketing can actually be. We have helped businesses in various sectors grow using
this tried and true marketing strategy. Due to the fact that it boosts sales, keeps existing
customers coming back for more, and drives a lot of website traffic, Email Marketing isn’t
going away anytime soon. If you don’t keep in touch with your customers, someone else will.
In fact, out of all of the different marketing methods out there, it still has the most potential.

Do you provide a customer list?

Yes! If you need help building an email subscriber list, we will help you create your list-
building funnel from scratch. And, there are specific protocols that MUST be followed.

How often should I be sending emails?

You will find a lot of contradictory information online about how often you should send marketing
emails. Send too many and you’ll be penalized for spam, send too little and you’ll see very few
results. It all boils down to your TYPE of business – but one email per week is good for most.

What days should I send my emails?

Statistics show that marketing emails are more effective when sent out mid-week. Tuesdays,
Wednesdays and Thursdays seem to attract a much higher open and click-through rate. There’s
even evidence to suggest that sending the emails out early in the morning or just before close
of business generates the best results. But, it is still good if an email is sent out rather than not.

Of course, the best way to establish which days and times work best for your business is to
monitor your results. An analysis of results each month would be productive to look at or at
least monitor to establish whether improvements can or need to be made.

How much will it cost?

Due to the varied nature of Email Marketing, it is impossible to give a set figure for how much
it will cost. We can discuss your specific requirements including the nature of the emails you
require and how frequently you want them to be created. We offer a completely unique service
which is tailored to suit each client. Once we have discussed your needs, we will give you
an idea about a monthly. Figure $200 – $500 per month. There will be a set up fee as well.

Don’t see the answer to your questions?

Contact us today and we would be happy to speak with you!

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