Seagram’s Sparkling Seltzer Water Ushers In Summer With Four New Refreshing Flavors For Any Occasion

Four natural fruit flavors join Original to add something new to your everyday

ATLANTA, Jun 11, 2012 (BUSINESS WIRE) — Whether it’s a backyard barbeque, a day on the golf course or just a little break at the end of your work day, nothing beats the heat better than the cool taste of Seagram’s Sparkling Seltzer Water. Just in time for summer, Seagram’s is introducing four new naturally flavored sparkling waters that are sure to add serious refreshment to your day.The crisp, clean Original Seagram’s Sparkling Seltzer Water is joined by four natural fruit flavors:

All five drinks are sugar-free, calorie-free and caffeine-free. Simple and fresh on the inside, Seagram’s Sparkling Seltzer Water also features a fresh, modern look on its packaging, adding some simple refinement to any occasion.

“Whether you’re celebrating a special occasion or just looking for something new and interesting to help unwind at the end of the day, Seagram’s Sparkling Seltzer Water offers the true taste of comfortable sophistication,” said Sabrina Tandon, Director of New Growth Platforms, Coca-Cola North America. “These beverages are a perfectly simple option that can help you recharge or relax anytime, anywhere.”

Seagram’s Sparkling Seltzer Waters are great on their own or as mixers in popular drink recipes that can be found at SeagramsMixers.com. A lemon seltzer, for example, mixes 3/4 of a cup of Seagram’s Original Sparkling Seltzer Water, 2 teaspoons of sugar and the juice of half a lemon for a bright, fruity drink that’s perfect for making any summertime moment special.

Seagram’s Sparkling Seltzer Water is available in 12-ounce cans and 1-liter bottles at retailers including Safeway, Publix, Target, Stop & Shop and Roundy’s. Find more information at SeagramsMixers.com or Facebook.com/SeagramsGingerAle.

The Coca-Cola Company

The Coca-Cola Company /quotes/zigman/222647/quotes/nls/ko KO -0.24% is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world’s most valuable brand, our Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.