LinkedIn is already an important marketing partner for B2B social media programs. Earlier this year, LinkedIn opened up their Pulse news pages to the public and now everyone can publish their own content there alongside ...

When you first start to define your corporate branding guidelines and strategy, it can be very tempting to check out the competition and model (or even mimic) what they've got going on -- especially when you see your com ...

Back in 2012, Google announced that they would be replacing Google Places with Google+ Local. All of the Google Places listings were then converted to G+ pages. This caused many duplicate business pages, as these new pag ...

According to a survey by CEB Marketing Leadership Council™ and Google, emotions matter in B2B buying, but did you know that they actually matter even more than logic and reason? Almost 43% of respondents said that person ...

There are two truths that many B2B companies are taking to heart: B2B content marketing works, and it works at a fraction of the cost of traditional advertising models.But when you take on a content marketing program ...