JetBlue and Twitter

Some airlines came a little late to the Twitter party, but those that joined early have developed an intensely loyal following – especially JetBlue. It began tweeting five years ago, and its deal-centric JetBlueCheeps have proved irresistible to many.

JetBlue and many other airlines also use tweets to reach out to dissatisfied customers, and many of those report their complaints get faster attention than they have in the past via conventional channels such as email or phone.

Analysts say we can expect more airlines to enlarge their social media presence.