A NEW TACTICAL CAMPAIGN "WHO ARE YOU WHEN YOU’RE HUNGRY?" BEGAN DIRECTLY ON THE PRODUCT: “HUNGER SYMPTOMS” SUCH AS “SLOW”, “WEIRD”, “WILD”, “GLOOMY WERE WRITTEN ON THE BARS INSTEAD OF ORDINARY ‘SNICKERS’’LOGO.

TOGETHER WITH FAMOUS MUSIC BAND “HLEB” WE CREATED 5 MUSIC VIDEOS OF THE SAME SONG. EACH VIDEO SHOWED ONE HUNGRY SYMPTOMS.

IN SHAZAM WE LAUNCHED ALL 5 HUNGRY VIDEOS. TO WATCH THE PREMIERS USERS HAD TO HUNT FOR SNICKERS BARS WITH HUNGRY SYMPTOMS AND SHAZAM THEM.

ON A SEPARATE LANDING PAGE A UNIQUE INTERACTIVE SYNCHRONIZED FRAME-TO-FRAME MUSIC VIDEO WAS PLACED FOR USERS TO SWITCH BETWEEN ALL 5 OF THEM.