The
Business Side of Creativity - The Business Side of Creativity
is the authoritative guide for starting up and running a small graphic
design or communications business. This 446-page best-seller covers everything
in a practical, real-world manner. Over 14,000 copies have been sold.

Artist's
and Graphic Designer's Market is the essential resource for getting work
sold, commissioned, published, and shown--launching the careers of countless
artists through the years. The 2005 edition provides readers with:
*2500 updated market listings and industry contacts, including 500 new
avenues for artists to approach

*Insider
advice from Loren Long, the illustrator of Madonna's Mr. Peabody's Apples;
David Mack, comic book illustrator and illustrator of Dare Devil; and
other industry experts

You know you've got
the talent, now let them know it-your complete guide to finding, winning,
and keeping good clients Written by a graphic designer and successful
marketing consultant, this book is the most complete guide available to
marketing your services, with clear, practical, step-by-step instructions
on every aspect of graphic design marketing, including:
* Developing and implementing a marketing plan
* Researching prospective clients
* Creating effective marketing materials
* Cold calling and follow-ups
* Effective communication
* Dressing for success
* Resumes, cover letters, and portfolios
* Proposals, bids, and contracts
* Keeping good clients-account management
Also included are sample business forms, contracts, proposals, letters,
and checklists, along with stunning full-color examples of successful
self-promotion campaigns for every budget. Throughout the book, there
are fascinating and instructive interviews with clients as well as graphic
designers from across the country who share what they've learned about
marketing and managing graphic design services.

Review From Book
News, Inc.
Explains how graphic artists how can enhance their creative talents with
enough business sense to run their own business. Veteran Gold shares his
insights on such matters as organizational structure, pricing, preparing
proposals, contacts, presentations, and marketing. Then 24 successful
practitioners relate their approaches to business and how they have faced
such challenges as computerization and a stringent economy. Includes pages
of color illustrations. The date of the first edition is not noted. No
bibliography. Annotation c. by Book News, Inc., Portland, Or.

Here is the complete
guide to today's graphic design careers -- a clear and concise survey
of the many types of opportunities available in the field. Filled with
interviews and advice from leading designers, it covers graphic design
media, work types and settings, educational training, portfolio preparation,
getting a job, and much more. Flap Copy: The world of graphic design now
boasts more opportunities in more industries using a broader range of
media than ever before. Becoming a Graphic Designer gives you the information
you need to start taking advantage of them -- with a clear and comprehensive
survey of today's graphic design careers filled with thoughts and advice
from top working designers. Drawing on years of experience in the business,
veteran designers Steven Heller and Teresa Fernandes cover everything
from education and training, design specialties, and work settings to
preparing an effective portfolio and finding a job. They profile the major
industries employing graphic designers and explore advertising, corporate,
editorial, and other key design disciplines. Both traditional and electronic
media are examined in detail -- including print, film titles, TV graphics,
Web design, motion graphics, and more. Dozens of up-front interviews with
leading graphic designers let you see how companies such as Wired magazine,
Martha Stewart Living magazine, and MTV hire and work with employees.
These inside perspectives offer invaluable real-world insights on what
different industries and positions are really like. And a resource guide
to design publications and organizations points the way to further information
and guidance. Complete with easy-to-use, compact sections, useful sidebars,
and sample design pieces, this outstanding guide is invaluable for anyone
interested in launching or developing a career in graphic design.

6 3/4 x 10 North
American Distribution graphic design Whether you're a start-up business
or an experienced owner, The Graphic Designer's Guide to Pricing, Estimating
& Budgeting, Revised Edition, provides a one-stop source of indispensable,
innovative methods for achieving productivity and profitability in every
area of a graphic design business. This brand-new and completely updated
edition offers practical guidelines for setting rates, dealing with clients'
budgets, preparing an estimate, and establishing profitability. Readers
will also discover step-by-step strategies for pricing on the Internet,
negotiating effective pricing with clients, and developing options to
traditional pricing. Plus, the easy-to-read sidebars throughout this valuable
guide offer dozens of creative, resourceful success tips for running a
top-notch business.

Review:
"This book is a welcome addition to the library of anyone who is-or
is thinking of becoming-a freelancer." --From the foreward by Stephanie
Winston, author of Getting Organized: The Easy Way to Put Your Life in
Order

"This unique
book addresses many important questions that most books on the subject
overlook. It's jam-packed with solid tips on managing your money, your
clients, and yourself." --Jann Jasper, organizing consultant and
publisher of the Organize for Success newsletter

"A must-have
for freelancers. This book answers all your questions." --Elaine
Stone, director of the Small Business Center, Fashion Institute of Technology

From Library Journal
The Edwardses (with Douglas) have done it again! Following the success
of their classic Working from the Home ( LJ 3/15/85), the noted home office
experts here address the issue of how small businesses can attract customers.
While other current titles on small and home-based businesses include
chapters on marketing, advertising, public relations, direct mail, and
sales promotion for the small and/or home-based business entrepreneur,
none do it so well or so comprehensively as these authors. They offer
tips on networking, media kits, news releases, radio and TV advertising,
and other topics. This well-researched and well-written guide is essential
for any library that needs small and/or home-based business books. (Index
and illustrations were not seen.) Fortune Book Club main selection; Rodale
Book Club selection; Better Homes and Gardens Book Club selection.
- Loraine F. Sweetland, Rebok Memorial Lib., Silver Spring, Md.

Editorial from From Booklist
Going solo has never been such an attractive workplace option as it is
right now. But Lonier is correct in her assertion that unless you're willing
to devote heart and soul to building a business, it is better to be employed
by someone else. That, plus 11 other myths (e.g., a solo worker has tons
of free time), she sets readers straight about in the first chapter. From
that point, her advice is couched in David Letterman-like lists: the 10
easiest ways to choose a business, the three most important office elements,
seven surefire ways to get the most out of your day, and so on. This kind
of numerical itemization certainly makes an easy read, and, to underscore
her points, she intersperses words of wisdom from real-life practitioners.
A good first reality check for those dazzled by the glamour of "doing
their own thing"--and a terrific psychological spur to practicing
soloists. Barbara Jacobs--This text refers to an out of print or unavailable
edition of this title.

This second volume in the Home Office Computing Magazine Small Business
Library offers hands-on guidance to improve the fiscal health of your
business. From saving on expenses to recordkeeping that protects your
personal assets, to when and how to borrow money, this revealing reference
belongs on the bookshelf of every home-based entrepreneur.

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