Playtype by e-Types — Copenhagen, Denmark

“The people who are interested in our products are usually very style-conscious people, concerned with quality design and expression rather than specific typefaces. The significance of our identity is based on the type foundry and it is important for us to tell that story.”

Established by the Copenhagen-based design agency e-Type, Playtype is an online foundry as well as a pop-up font store founded as a showcase for more than 20 years of type design. The foundry wants to emphasis the specific functionalities of typography and satisfy a wider audience for custom-made fonts.