Originally available at bodegas across the tri-state region, RushCard was one of the first cards to offer Direct Deposit, money management tools to create budgets and track balances, as well as security features like Pause Protection.

Almost 15 years later, they continue to lead market share in the urban community with 700,000 active cardholders across the country, whose relationships are now managed entirely digitally from application to engagement.

THE CHALLENGE

1. High application abandon
2. Low activation rate

INSIGHTS

1. Regardless of income, net worth, station or status, consumers want to be affirmed.
2. The rise of smartphones has eliminated the inequalities in digital access by ethnicity.

CREATIVE APPROACH

Optimize the entire, digital customer journey with a mobile-first approach so at every touch point we remind consumers that we believe in them and inspire them to Make Moves with RushCard.

Shared Vision architected and activated a strategic and integrated marketing campaign designed to move consumers through the lifecycle from awareness to consideration to retention and advocacy.

STRATEGY

KEEP IT SIMPLE

Overhaul website and streamline the application process to remove friction points for users