Based in London, Lucy Brook is a journalist, editor and creative copywriter.

Aug 14 Cereal: Le Labo

Pinned to a wall in Le Labo’s headquarters in SoHo, New York, is a piece of brown butcher’s paper with the words ‘you’re not deep, you’re not an intellectual, you’re not an artist, you’re not a poet, you just have high speed internet access’ handwritten across it. Sitting in his office, where the windows open onto a wrought iron terrace overlooking a grey skied Manhattan, Fabrice Penot seems to be all of these things. Though just as Le Labo, the fragrance company he co-founded with business partner Eddie Roschi in 2006, has never let success squelch its authenticity, Fabrice has never let labels – artist, poet, perfume genius – obscure his original goal.

Based in London, Lucy Brook is a journalist, editor and creative copywriter.

She regularly covers lifestyle, travel, pop culture and the arts, and her writing has appeared in Elle, Nylon, Cereal, Russh, The Ingenue and Oyster.

Lucy has worked in New York and London with diverse clients to shape their tone of voice and brand messaging, and has more than 10 years experience creating editorial, marketing, advertising, UX and SEO optimised copy.