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Quality System Leader

by Jose-Luis Ruiz
(Nogales, AZ)

Those that think Toyota is "finished" because of the accelerator pedal problem do not understand what is quality about, what is its philosophy, and do not understand that quality is a way of life that Toyota people have learned very properly.

Toyota is the best auto industry and will continue to be the best of all. This is a lesson for them, but they have demonstrated to be very good at learning lessons.

Toyota is the most representative monument to W. E. Deming. I am quite sure they will overcome this sad obstacle. They are not angels, and this problem will be seen like an opportunity to become a better company. I know this would be the opinion of Dr. Deming.