Tag Archives: Marketing Research Conferences

Stay Tuned for the NGMR 2016 Innovation Award Winners! Next week, I’ll be joining more than 1300 insights leaders and experts from around the world at The Market Research Event (TMRE) in Boca Raton, FL for three days dedicated to advancing the influence of research in a rapidly changing environment. For those who may not […]

Recent Comments

Kevin I wonder how the results might have been different if respondents knew that government employees are unionized at a rate 5 times higher than private... – Sep 05, 1:31 PM

Scott Upham Several main themes can be derived from this analysis - 40% are generally positive perhaps by association with people they know - factory workers, teachers,... – Sep 03, 8:09 PM

Scott Shemwell the “W” word is important. The statement, “shrank by half when respondents were asked to provide a reason for their opinion,” is key. Seems like... – Aug 28, 3:21 PM

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Text Analytics involves applying advanced statistics and other machine learning techniques to text data in order to find patterns and discover important relationships, which leads to valuable insights.
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