Albany, NY -- (SBWIRE) -- 07/23/2014 -- Looking ahead, young consumers will find deals in new ways, opting in to receive alerts from the brands they are happy to engage with via their smartphones.

Table of Content

Introduction

Definition
Abbreviations

Executive Summary

Market drivers
Online pureplays cash in on Comet closure
Figure 1: Estimated distribution of consumer spending on electrical goods, 2012 and 2013
Smartphones for research, tablets for buying
Figure 2: Proportion of device users who have used their device to shop online in the past three months, April 2014
Companies and brands
Samsung and Apple accounted for almost a quarter of tech adspend in 2013
Stores: It’s all about the experience
The consumer
Trusted pureplays gain most visitors
Figure 3: Websites used to research technology products, June 2014
Figure 4: Stores visited to research technology products, June 2014
A quarter of consumers have bought technology products from an online-only retailer
Figure 5: Websites used to buy technology products, June 2014
Figure 6: Stores visited to buy technology products, June 2014
Sources of opinion have the biggest influence on technology buyers
Figure 7: Factors that influence the purchase of consumer technology products, by device, April 2014
Consumers sceptical about ‘impartial advice’
Figure 8: Attitudes towards technology retailers and manufacturers, April 2014
What we think

How can store retailers gain more trust from consumers?
The facts
The implications
Regaining trust through advice
Service differentiation
What can manufacturers do to form direct relationships with consumers and drive more brand loyalty?
The facts
The implications

Trend Application

Trend: Influentials
Trend: Return to the Experts
Trend: Experience is All

Market Drivers

Key points
Online pureplays cash in on Comet closure
Figure 9: Estimated distribution of consumer spending on electrical goods, 2012 and 2013
Figure 10: Estimated distribution of Comet’s revenues, 2013
Dixons Carphone could become an electronics superpower
Figure 11: Market shares (%): the leading specialist and non-specialist electrical retailers, 2012 and 2013
Downturn halted brown goods market, but mobile kicks on
Figure 12: Spending on electrical goods and services, 2000-13
Figure 13: Estimated value of the UK television, laptop/desktop PC and tablet markets, 2011-13
Smartphones for research, tablets for buying
Figure 14: Proportion of device users who have used their device to shop online in the past three months, April 2014
Squeezed incomes mean consumers think price first
Figure 15: Annual percentage change in average earnings versus consumer prices index, January 2009 – January 2014
Figure 16: Purchasing priorities in each product category, filtered by people who are interested in buying each device in the future, April 2013
Figure 17: Number of unique visitors to access price comparison sites via a laptop or desktop computer, May 2012 – May 2014
Figure 18: Number of unique visitors to conduct deal-finding activity via a mobile device, February 2013 – February 2014

Who’s Innovating?

Key points
Stores: It’s all about the experience
Figure 19: New Currys PC World store at Bluewater Shopping Centre, opened September 2013
Figure 20: New store concept at Argos Old Street, refitted November 2013
Figure 21: Samsung’s Oxford Street store, opened April 2014
‘Click and collect’ extended to partners
Retailers start to put their own names to own-label
Figure 22: John Lewis 49” JL9000 smart TV, launched April 2014
iBeacon: the future of in-store shopping?

Brand Communication and Promotion

Key points
Samsung and Apple accounted for almost a quarter of adspend in 2013
Figure 23: Top 20 companies, by technology* adspend, 2010-13
Personalised advertising gives smaller brands a bigger chance
Figure 24: Adspend for technology, by media type, 2010-13
TV market takes a backseat as mobile devices dominate
Figure 25: Adspend for technology, by product type, 2010-13
Multi-channel retailers receive Christmas traffic spike a month later
Figure 26: Number of unique visitors accessing top four retailer websites, April 2013-April 2014
Opportunity for brands to target IM users
Figure 27: Facebook likes and Twitter followers for top ten technology advertisers, in order of total adspend* between 2010 and 2013, as of April 2014

The Consumer – Researching Technology Products

Key points
Trusted pureplays gain most visitors
Figure 28: Websites used to research technology products, June 2014
Figure 29: Stores visited to research technology products, June 2014
Figure 30: Attitudes towards and usage of brands in the electrical retailing sector, November 2013
Men more likely to favour the online channel, but stores play a vital role
Figure 31: Proportion of consumers who have researched technology products online or in stores in the last 12 months, by age, June 2014
Figure 32: Demonstration of a 3DTV in a Currys PC World store
A fifth of consumers have used at least six destinations as part of their research process
Figure 33: Repertoire of stores visited and websites used to research technology products, June 2014
Researching locations – by product
Figure 34: Websites and stores used/visited to research technology products, by device, June 2014
Televisions
Figure 35: Websites and stores used/visited to research televisions, June 2014
Laptop/desktop PCs
Figure 36: Websites and stores used/visited to research laptop and desktop PCs, June 2014
Smartphones
Figure 37: Websites and stores used/visited to research smartphones, June 2014
Tablets
Figure 38: Websites and stores used/visited to research tablets, June 2014

The Consumer – Buying Technology Products

Key points
A quarter of consumers have bought technology products from an online-only retailer
Figure 39: Websites used to buy technology products, June 2014
Figure 40: Stores visited to buy technology products, June 2014
Figure 41: Price matching point of sale in a Currys PC World store
Vast majority of male technology buyers shop online
Figure 42: Proportion of consumers who have bought technology products online or in stores in the last 12 months, by age, June 2014
Two fifths of technology buyers purchased their products through one channel
Figure 43: Repertoire of stores visited and websites used to buy technology products, June 2014
Mobile store retailers the most likely to convert browsers into purchasers
Figure 44: Proportion of consumers who have researched technology products using stores or websites and have also bought technology products from stores or websites, June 2014
Purchasing locations – by product
Figure 45: Websites and stores used/visited to buy technology products, by device, June 2014
Televisions
Figure 46: Websites and stores used/visited to buy televisions, June 2014
Laptop/desktop PCs
Figure 47: Websites and stores used/visited to buy laptop/desktop PCs, June 2014
Smartphones
Figure 48: Websites and stores used/visited to buy smartphones, June 2014
Tablets
Figure 49: Websites and stores used/visited to buy tablets, June 2014

The Consumer – What Influences Consumer Technology Purchases?

Key points
Sources of opinion have the biggest influence on technology buyers
Figure 50: Factors that influence the purchase of consumer technology products, by device, April 2014
Smartphone and tablet buyers are more reliant on manufacturer information
Figure 51: Factors that influence the purchase of consumer technology products, by device, April 2014
Figure 52: Factors that influence the purchase of consumer technology products, by device, April 2014
Women far more likely to listen to people they know, men go to professionals
Figure 53: Factors that influence the purchase of consumer technology products, by device, by gender, April 2014
Older consumers rely more on the bricks and mortar sector
Figure 54: Factors that influence the purchase of consumer technology products, by televisions and computers, by age, April 2014

About Researchmoz
ResearchMoz.us features an exhaustive list of market research reports from hundreds of publishers worldwide. We boast a database spanning virtually every market category and an even more comprehensive collection of market research reports under these categories and sub-categories. The ResearchMoz.us team prides itself in being the chosen source for market research reports, report customizations services, and other ancillary services such as a Newsletter service and Corporate service for large organizations.