Tag: facebook messenger

People already spend time on Messenger interacting with the businesses and brands they love, and now with Facebook’s Messenger ads, they will have an opportunity to discover experiences directly on their home tab.

These ads will include:

Messenger ads – found in the home tab of Messenger. When people tap on an ad, they will be sent to the destination chosen during ads creation; this can be your website or a Messenger conversation.

Click to Messenger ads – take full advantage of the personalized nature of messaging by driving people to a conversation after they interact with the ad in Facebook, Instagram or Messenger.

Sponsored messages – allow businesses to re-engage with people who have started a conversation with them.

With more than 1.2 billion people using Messenger, it is another powerful platform for you to reach your potential customers. If you don’t believe us, check out this recent Business Insider article that gives three examples of companies that were able to generate huge results from Messenger campaigns. One example was Tommy Hilfiger: during Fashion Week NYC this year, they found that 3.5 times more was spent through Facebook Messenger than any other digital program.

To find out more about Messenger and other ad methods available with Facebook, visit the Facebook Business website and check out our case study, or drop us a line today!

Some of our friends at Facebook dropped by our office to share some information about their products as well as to answer some of our questions. First, they shared some of their statistics from the latest quarter:

There are 1.8 billion people on Facebook worldwide and 550million people on Instagram.

In Canada, there are 22 million people on Facebook and 17 million of those users are daily users.

there are 3.1 million apps available on the App Store and 82% of time spent on apps is only spent on 5 of them; the most time is spent on Facebook.

One question that we asked Facebook was: “what benefit does advertising on Facebook have over ‘boosted’ or ‘sponsored’ posts?”. This depends on what your goals for online advertising are. If you want Likes, Shares, and Facebook Friends, boosted posts are what you are looking for. If you want leads and to sell cars, Lead Ads on Facebook are what you are looking for. If you are unsure of what the difference is between boosted posts and lead ads, here are some examples:

Example of a Lead AdExample of a Boosted Post

Now what everyone really wanted to know: What advantages are there to advertising on Facebook that you won’t get on traditional search engines – even Google. Facebook was pretty transparent on both the benefits and shortcomings of advertising on their platform. Search engines are the perfect place for a dealership to get in front of their customers at the last possible second of the purchase journey; keyword-based searches drive high-intent clicks and conversions. While Facebook doesn’t offer keyword-based search ads, they do offer something that (we think) is even better, identity-based targeting. Facebook wouldn’t share their secret sauce with us but it turns out Facebook doesn’t use the traditional cookie-based tracking that most people are used to when attributing actions or generating targeting buckets. Through their technology, Facebook is able to track their users through their actions and behaviors on the platform. Your likes, comments, uploaded photos, hashtags and more are all used to to help Facebook determine exactly who you are and what you’re interested in. Because they don’t use cookies, there’s no risk of lost data when a customer switches between devices or clears their browsing history. This revolutionary identity tracking algorithm takes the typical interest targeting accuracy from 62% to an astonishing 92%!

It’s not just how Facebook targets customers that helps win over our hearts. Facebook is Canada’s biggest media channel with the average person spending an average of 50 minutes a day scrolling through news feeds, profiles and groups – think of all the possible eyeballs on your ads!

If you’re as excited about Facebook advertising as we are, it’s time to consider adding it to your advertising repertoire. It’s not just for sharing cat videos or baby pictures. Facebook is a powerful website traffic and conversion driver that everyone should be taking advantage of. Get started with Strathcom today and receive $500 in bonus Facebook ad spend!

It’s time to start considering Facebook Messenger as a powerful tool in your advertising arsenal. The recent update to Facebook Messenger adds a lot more functionality to the platform and allows advertisers to start 1-to-1 conversations with your target audience straight from their news feed.

Live conversations with News Feed Message Ads

Messenger ads allow you to use Facebook’s powerful targeting features and connect directly with prospects, your competition’s followers, or previous customers. Once a chat is started you can connect directly with users and have an in-depth 1-1 conversation. Or if you want to get more complex, you can run a “chatbot” to walk the user through a series of steps and provide useful information. Companies like Burger King are even using Facebook Messenger to take orders!

Follow up automatically on previous conversations

Forget your email list, sponsored messages now allow you to follow up with your target audience and remind them about sales, events, and relevant information. This allows you to keep the 1-1 conversation going with anyone who has engaged with you on messenger previously. The best part is that sponsored messages show up exactly like a traditional Facebook Message in the same chat window.

Share chats and get referrals

Users can even choose to share chats with friends, allowing your ad to go further and reach more people. For example, opting into your coupon for a “20% off oil change” or “$500 trade-in credit” and sharing the chat with their friend. Or you could follow up with someone who recently purchased or serviced at your store and ask them for a referral, the user shares the chat and their friends can connect with you.

Perfect for your dealership

These new features couldn’t be a more relevant solution to your dealership. Starting live conversations straight from an ad and being able to follow up much like an email list is exactly what dealers need to engage with car buyers on Facebook. You could promote a highly targeted sale with a coupon ad, deliver the coupon through chat and engage users through a live conversation and even set an appointment with the user. The user can share the same chat, invite another friend to your promotion and you can automatically follow up later with them through a message at a later date.

If you want to be one of the first to try out the new platform and find out how you can receive $500 in bonus Facebook ad spend, give us a shout today!