16.
Reinforce that Customer Comes First “The app was very helpful during the storms and ﬂooding in the Memphis area. My family is very close knit and we like to know that we are all OK during .mes of trouble.” ScoW Tatum Olive Branch, MO

27.
Engage Emo.onally “Engagement is measured by takeaway value, sen.ment or feelings, and resul.ng ac.ons following the exchange.” “Community is much more than belonging to something, it’s about doing something together that makes belonging maWer.” -­‐ Brian Solis, principal analyst at Al.meter Group and author of, “The End of Business as Usual.” @briansolis

28.
Pos.ng Props to Build Exchanges • Let people know when you say something nice about them! • This tweet resulted in a phone call, guest post in the American Camp Associa.on newsleWer, and a good working rela.onship on TwiWer.

29.
Give community reason to care Publish informa.on that shows why what you do maWers

30.
Make yourself a conversa.on topic A topic with wide relevance sparks conversa.ons