“Who Are We To Love?” asks HunBjørn in peculiarly dreamy new video

HunBjørn
is a new act on the Danish indie and electro pop scene. Her musical universe is
both raw and vulnerable. Catchy melodies, dreamy waves of synths, vocals and
distorted guitars in a tight setting of bass and beats.

HunBjørn
released her debut EP “In Vacuo” in September of 2018, which received great
reviews in her home country Denmark and when the first single “A Flutter Of The
Heart” was released earlier that year in May, it immediately got selected
selected by the hyped music Blog Soundvenue as one of that weeks “Top Tracks”.

She grew
an engaged fan base on social media quite rapidly by using new technologies
such as a messenger-bot called the She Bear Bot, an interactive behind the
scenes experience for her EP that fans could join, and personal V-logs about
every song and the story behind it.

Now
HunBjørn is ready with a second EP with the title “Next Summer”. She produced
the EP herself and had it mixed by Brian Batz aka Sleep Party People, with whom
she also worked with on her first EP.

The
first single will be the song “Who Are We To Love”, which draws an even more
electronic and dreamy approach to her music. The single is released March 1st
on the Danish label All We Are Music. “Who Are We To Love” is a love song to
the environment – a post-it in the forehead on all of us, to remind us that the
environment is the responsibility of all of us.

HunBjørn
aka Ulla Pihl, former lead singer and songwriter in the experimental pop band
Lima Lima is inspired by the sonic structures in music and by the
transformation of an instrument’s sound by using effects. Her lyrics always
circle the grey areas in life and the complex feelings in relationships between
human beings in a complex world.

She’s
inspired by bands such as Blonde Redhead, Japanese Breakfast, Grouper, Beach
House and Alvvays. The name HunBjørn derives from the Latin origin of her
personal name Ulla and means “a small she-bear” in Danish. The name is the
incarnation of courage, vigour and feminine strength.

About
“Who Are We To Love”:

The song
came about by playing with different virtual synths and plugins in her DAW. A
free process that combined the organic and the digital. For a long time the
song had no real lyrics, only a few words were set. “Who are we to love” in the
refrain and also the word “body” was repeated quite a few times in the midst of
all the gibberish. That and also the plan to travel to Thailand for a January
get-a-away was what inspired the lyrics for the song.

“For a
long time, I had been wanting to write a song about the environment expressing
my concerns about where we’re heading. But I didn’t want the song to be
sanctimonious or a lifted finger. So instead I tried to express the
double standards that I myself apply. I was planning to fly to the other side
of the world, well knowing how big my CO2 footprint would be. At the same time
I see myself as environmentally conscious person. So I’ve tried to express
those opposing feelings in the song. How much is just words and how much do we
really act? How much do we leave for our decision makers or even worse –for our
kids?

If you
didn’t know this is the theme for the song, then most people would probably
interpret it as a love song. That’s fine for me – if it’s about the love you
hold for another person, the earth, for your kids or something completely
different. I like how a song can mean different things to the one that
listens.”- says HunBjørn.

About
the music video:

The
official music video for the song is directed by Daniel Charluck Garrelts from
Karma Film. Together with Ulla Pihl they tried to give the theme in the song a
clear aesthetic expression. The body is in centrum – the pregnant body of Ulla
herself painted in gold – as a picture of the earth, fertility and the organic.
A vulnerable and personal video where the pregnant body during the video is
marred by black oil as a clear symbol of how we treat the earth and what our
children are born into.