People who find themselves the victims of drunken behaviour are being
featured in new advertising that aims to brand binge-drinking in Ireland
as socially unacceptable.

A young women harassed by drunken yobs, a nurse having to deal with
drunken behaviour in a hospital casualty department and a taxi driver
watching a drunk throw up in the back of his cab are among those
appearing in the TV spot. Each scene ends with the victim declaring:
"I've had enough."

The campaign is being funded by Mature Enjoyment of Alcohol in Society,
a group that promotes responsible drinking and whose members include
Diageo, InBev, Heineken and Irish Distillers.

Language Communications, the Dublin agency that produced the film, said
it was intended to remove the "social permission" for drunken
behaviour.

Charal, the French meat producer, takes its cue from the current craze
for Transformers in new TV advertising to promote its fresh and frozen
cheeseburger range.

The two 30-second spots, devised by Leo Burnett in Paris, are a spoof on
the Michael Bay movie, which was released in France during the
summer.

The premise for the commercials is that everyday kitchen appliances,
including cookers, microwaves and washing machines, will turn themselves
into robots to get their hands on Charal products because they are so
tasty.

Charal claims to be the first French meat producer to have adopted a
brand strategy, and prides itself on what it says is its mixture of
strong communication, product quality and innovation. It is best known
for its slogan: "Charal, the meat has a name."

Camper, the Spanish shoe manufacturer, has launched its first global
campaign with advertising that uses the brand's distinctive shoebox to
express its character.

Madre in Buenos Aires has created the print initiative, which introduces
Camper's autumn and winter collection under the theme "Imagination
walks".

It focuses on the fact that every Camper box contains a surprise.
Gabriela Bayala, the Madre creative director, said: "We thought the box
was a way of opening the door to Camper and expressing the creative
power of the brand. Camper has soul and an ethos that is uncommon in
most of the brands and companies out there."

Camper is a family business that has been making shoes since 1877. The
Camper range, which aims to combine style and comfort, first appeared in
1975.

Virgin Broadband is promoting its offer of free internet access to
Australians in a campaign that features internet-related images
projected on to urban streets and buildings. The initiative is being
spearheaded by a 60-second TV spot emphasising that the internet is free
when consumers take a home phone with Virgin. It asks them: "Are you
with us or not?"

The TV campaign is being supported by a series of "live" projections in
Sydney, as well as online activity featuring some eccentric internet
content, including Danish bunny-jumping and extreme unicycling.