Emerita (e-MER-ita) is a woman-owned company that's been in the business of serving women over 40 since the 1970s.

It began as a family business, which youngest daughter Sharon MacFarland took over in 1983 at the age of 23. Since then Sharon built it into Emerita, a leading national brand of natural wellness products for women.

In the early days, the company marketed natural menopause products through the Transitions For Health catalog and through physicians' offices. The catalog even appeared in an episode of Sex & the City.

Then in the 1990s, the company's flagship progesterone cream Pro-Gest was introduced at natural food stores, launching a whole category of natural wellness products for women over 40. Since then, Emerita has expanded its offerings to include sexual vitality and skin care products, as well.

Emerita has long been a socially-responsible company that's respectful and empowering of its employees, operating in an open and collaborative fashion. It also has a long history as an advocate for women, valuing education about women's health issues.

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