Employees at the Buffalo Lululemon store have been forced to defend their choice in displaying a quite large mosaic art piece with the words “Wide Right. No Goal” after customers and locals freaked out over the slogan. You see, those words represent two of the most infamous and painful moments in Buffalo sports history, related to losing football and hockey championships. To put it into perspective, Buffalo lost the Super Bowl because of an Ace Ventura-Ray Finkle level “wide right” kick with no time left on the clock. (“Laces out!”)

One could ask, can’t Buffalo take a joke? While another, and likely a local, would answer “are you f@*king kidding me?” As one did.

We’re not sure where Lulus get their marketing guidance from but we have to assume it’s somewhere between the forgot to eat your Wheaties, the Urban Outfitters shock ’em and apologize later playbook, and complete and utter lack of good judgement.

As for this latest blunder, the USA Today permalink says it all: http://ftw.usatoday.com/2014/10/lululemon-buffalo-sadness

Anyone who takes a game played by men in tights this seriously needs to grow up and get a real life. “Like the twist of a knife through my heart?” That person needs some real problems to put her drama queen routine in perspective.

It’s true! People can bond around a negative. Like, remember how we used to disagree about whether we liked Lululemon, but then something bad happened and put us all on the same page? …So maybe their next slogan can be TRANSPARENT PANTS.

This is exactly like when that artist got up on stage recently in San Antonio, TX and shouted “Hey San Antonio – How about that Alamo!!!” Concertgoers and the whole town were horrified! If you want to connect with people – do your market research and don’t just learn but understand local history and what affect that history has on its people. #marketing101

Well, I don’t care. Try finding a really nice pair of mens yoga pants. I bought 3 of them and love them, and besides, how many of those football fans that are boycotting do yoga? Great publicity if anything.