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How to Choose the Best Color Scheme for Your Website

Learn how color converts.

Color is a visitor’s first point of engagement with a website. This makes choosing the correct color scheme essential. Not only do color choices create brand awareness, they actually trigger specific emotions and influence conversion rates.

A user’s opinion of a product, is formed by their interaction with its color – which can positively or negatively impact their engagement. Color can be a deciding factor in whether a visitor keeps browsing a website or leaves after a few seconds. This is why, it’s important to learn how to communicate with color.

What does each color say

Consider what emotions you want your visitors to experience and associate with your website and then employ colors which promote those responses. If you want to establish a sense of trust, choose blue. If it’s optimism, select yellow. Red represents energy. Black is symbolic of luxury. Green equates growth and tranquility.

Color surveys also demonstrate that gender plays an important role in color preferences. Studies show that women prefer blue, purple and green but not orange, brown or gray. While men respond positively to blue, green and black but not purple, orange and brown. Be sure to evaluate your palette choices according to the gender of your audience.

Chromatic harmony creates an enjoyable user experience. Avoid color overload which causes a feeling of confusion. Today’s design trends emphasise a limited palette of 4 to 5 colors, balanced with plenty of white space for a sense of expansiveness.

Learn to use color strategically. Conversion is increased by isolating a bright colored call-to-action button with white space – the contrast focuses the visitor’s attention on the CTA.

Logos can often dictate a website’s color scheme. But if you’re floundering to compose a balanced palette, there are plenty of color palette generators that can serve up stunning color combinations.

How to find the right color palette

With Coolors, all that’s necessary to generate the perfect color palette, is a press of the spacebar. Or you can enter a hex value as a starting point. It’s that simple.

Material Palette prompts you to select two colors and then creates a palette of eight colors based on those choices. It also delivers up suggestions for the placement and use of each color from primary to accent, from text to icon.

Easily create a color scheme based on an image with Canva’s color palette generator. Just upload your image and a palette of five colors will be produced. Or explore color combinations with their Colors tool by typing the name of a color in the search bar and then exploring the hundreds of color combinations delivered up.

For inspiration, browse through the curated palette collection at Color Hunt. Having been reviewed and hand-picked, its homepage features the very best of its user-contributed color combinations.

Color is only one element in designing a website but its ability to visually and emotively communicate is profound. Make sure that you don’t miss this opportunity to engage with your audience.