This is good advertising, from BBDO New York for Snickers Bites. A not very interesting line extension brought to life in thirty seconds, via a decent joke that doesn’t get in the way of the pitch.

It won a Silver at the recent CLIO Awards in New Yotk.

This one, by Leo Burnett for P&G’s ‘#Like A Girl’ Always campaign, won a Grand CLIO (in a public relations category admittedly) and got the most applause on the night apparently. It’s also garnered nearly 50m YouTube views – so result.

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.