July’s issue of NY Enterprise Report features an article I wrote, entitled Networking 2.0. In this piece, I describe how several firms are using LinkedIn, Facebook, and Twitter to reach customers, save time, and close sales.

Cut from the piece was my interview with Kevin Lee, Executive Chairman and co-Founder of DidIt.com, an online marketing firm. Lee uses LinkedIn answers to help him form ideas for his weekly column in ClickZ.com as well as researching business ideas, including looking for consultative expertise. He posts questions, researching issues, and gathering expertise from throughout his network.

LinkedIn also has a facility for passing on job postings. Lee’s firm hired several people this way, both from referrals and direct respondents to the listings. Since he’s got around 4000 direct connections, his postings get a wide dispersal. Another advantage of using Linkedin over other Job sites has been that the “hit” rate on resumes is greater – fewer bad resumes to weed out. “You can also can see both their resume and their LinkedIn profile to compare them to make sure the person isn’t ‘tuning’ their resume too much for you.”

Lee is also interested to see who’s endorsed them, and might follow up if he knows an endorser. If the person had an endorsement with a fairly senior executive, that may be more valuable than what the endorsement said – Lee figures the existence of an executive’s endorsement is indicative of a person’s ability to create relationships.

I also interviewed author Shel Horowitz, who has written 7 books, including Grassroots Marketing for Authors and Publishers. Not surprisingly, he’s found some very valuable ways to use Facebook, as well as Plaxo’s Pulse connection service, and Social Networks CollectiveX and Ning. His constant posting and cultivation of his social networks have lead him to a guest spot on a business radio show, discussions with a European meeting planner about speaking at his marketing conference in France and even an invitation to consider starting an East Coast office for a well-respected West Coast PR firm.

Networking 2.0 is the new reality. As I note in my article, “There’s no denying that face-to-face networking is still a powerful way to meet and connect with potential clients. But online social networking is becoming more and more useful for doing these same things and more.” How do you leverage both the online and in person networks you have to do business? Comments are open below.

Coming out of the Supernova 2008 conference, three social web developers have started a show to discuss some of the top issues around openness and give an intelligent backgrounder on the disagreements between Google and Facebook over connecting systems to benefit users.

In the pilot episode, John McCrea, Joseph Smarr, and David Recordon spend fifteen minutes rapping on the idea behind the show and sharing their front-row perspective on what happened this week at the Supernova conference where the ongoing standoff between Google and Facebook flared back up.

The BBC has been able set up a malicious application that can steal details of not only your information but the people you’re connected with. This is because in Facebook, applications have permission to ‘walk the tree’ of your friend contact details, letting the apps do things like populate the list of people for you to forward to, when you choose to “forward this and see what happens.”

We have discovered a way to steal the personal details of you and all your Facebook friends without you knowing.

The article is worth reading. Wow, good job British hax0rz! I won’t say “the sky is falling” because this has been pretty well-known among the geek-o-rati for a long time. BBC notes MySpace apps run on MySpace’s servers, giving MySpace a much clearer idea of what an application is doing with the data.

Perhaps the media attention this is sure to draw will move FB to a more secure model. One can hope.