Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area. There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Launching a new website without putting 301 redirects in place
is literally committing SEO suicide. Not only will you lose all of
your past SEO history, your rankings (and traffic!) will plummet.
Always, ALWAYS 301 redirect your old site pages to your new
ones to let Google know where your new content can be
found.

User-friendly Content — Because it Matters

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google? Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Make sure that you label all of your images with descriptive alt attributes. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment.

Page load time

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. Many people fixate on "on-page SEO" in their marketing efforts. They make sure their keywords are jammed in the copy and the internal links and silos are set up correctly. For a typical WordPress site this might take an hour or two to knock out the easy stuff. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name.

Recycle existing content

If your site has a blog with public
commenting turned on, links within those comments could pass your
reputation to pages that you may not be comfortable vouching for. Whereas a
page's title may be a few words or a phrase, a page's description meta
tag might be a sentence or two or a short paragraph. After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. According to Gaz Hall, a UK SEO Consultant : "The semantic analysis of a link’s value does go deeper than just the anchor text"

Evaluate the credibility of a website using a simple approach

RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage.