Case: Sprint (Sprint Nextel) 2005

2005

THE STORY

"We've combined two great traditions into a single company with an extraordinary record of achievement. With pride in our bold and entrepreneurial heritage, we'll continue to open new doors for our customers and our industry," says Sprint.

This merger is simply consolidation, in an overcrowded category. The formal corporate name is "Sprint Nextel Corporation," and the Nextel name will survive 'as a key product name;' but Sprint is "the new go-to-market brand name" of the corporation.