Glenfiddich promotes conversation

Published: 23 July, 2008

Glenfiddich single malt whisky, distributed in the UK by First Drinks Brands, is investing more than 500,000 in 'Glenfiddich National Conversation Week - a new initiative highlighting the sociable side of the brand'.The Glenfiddich National Conversation Week, running from 3-9 April, will 'communicate the social attributes of enjoying Glenfiddich with friends' using 'a concentrated week of activity including national advertising, direct marketing and consumer PR'.'The activities all support the advertising message of "Inspiring Great Conversation since 1887", to boost sales and awareness of brand,' said Nick Williamson, Glenfiddich brand manager.Glenfiddich Conversation Week also looks to 'deseasonalise' sales of whisky by ensuring the trade has a reason to support malt whisky outside of the Christmas period.

Glenfiddich single malt whisky, distributed in the UK by First Drinks Brands, is investing more than £500,000 in 'Glenfiddich National Conversation Week ? a new initiative highlighting the sociable side of the brand'.

The Glenfiddich National Conversation Week, running from 3-9 April, will 'communicate the social attributes of enjoying Glenfiddich with friends' using 'a concentrated week of activity including national advertising, direct marketing and consumer PR'.

'The activities all support the advertising message of

?Inspiring Great Conversation since 1887?, to boost sales and awareness of brand,' said Nick Williamson, Glenfiddich brand manager.

Glenfiddich Conversation Week also looks to 'deseasonalise' sales of whisky by ensuring the trade has a reason to support malt whisky outside of the Christmas period.