FCA Launches #WorkFORHome Campaign For Ram Truck Brand:

New Campaign Praises Those Still Working Hard During These Hard Times...

In an effort to galvanize Americans and encourage them to stay home, when possible, in addition to celebrating those who are selflessly working on the frontlines, Fiat Chrysler Automobiles (FCA) is launching a social media campaign across the Alfa Romeo, Chrysler, Dodge, FIAT, Jeep®, and Ram brand channels. Each brand will be featuring its own unique hashtag in addition to using the #StayAtHome hashtag being used across social media around the world.

“We want to send messages of hope, solidarity, and optimism to everyone who is doing their part to combat the spread of the virus, for the people staying at home and to those working on the frontlines,” said Olivier Francois, Chief Marketing Officer, FCA. “Our goal as an automotive company is to encourage all Americans whose current conditions allow them to stay off the road to now do so that we can get back on it that much sooner.”

Francois added, “Most of the work you’ll see in the coming days and weeks is rich with emotion, comfort, and resilience. I do think, however, that we should not forget about the importance of a good smile or a good laugh, too, as it joins people together and offers a feeling of normalcy or relief in such unprecedented times. So, you are going to see some additional content coming from us that reflects that spirit, as well.”

The Ram Truck brand is highlighting its new #WorkFORHome hashtag in its social media campaign. The campaign honors all the courageous workers essential in keeping our country safe and healthy, including first responders, health care workers, farmers, and utility and delivery workers. The “A” in the Ram logo will become a symbol of a house as part of the month-long campaign.