The vernacular of the rabid fans of Republican presidential Donald Trump, with all of its vulgarity, moved into the media spotlight again Monday after a woman at one of Trump’s rallies used a socially unacceptable word to describe rival Ted Cruz, a word Trump then repeated.

Trump was contrasting his position on waterboarding with that of Sen. Cruz when the woman shouted out an insult aimed at Cruz

“She just said a terrible thing,” Trump said sarcastically. He asked the woman to raise her voice and say the word louder.

“… his reiteration of a vulgarity shouted by a female supporter in the Verizon Center on Monday evening was likely the first time in American history that a major presidential candidate used a phrase widely considered obscene in a televised rally, let alone used the word to refer to his nearest competitor for public office,” wrote Ben Jacobs in The Guardian.

The woman who started it all identified herself to CNN as a 52-year-old Salem, N.H., resident named Caroline.