By Veronika Powell Mother’s Day is a celebration of our mothers or mother figures, focussing on everything we love about them and all that we’re grateful for. Yet much of what’s involved in these celebrations is based on the exploitation of other mothers...

Juliet Gellatley, Viva!’s founder & director, meets these adorable calves at the Lisa James Animal Sanctuary. Sadly, they can’t be with their mums, no dairy calves can. The dairy industry tears babies away from mothers a day after birth...

Thanks for making more vegans #Februdairy!

If you missed #Februdairy – it was an initiative launched to promote the dairy industry during the month of February, particularly on Twitter, with the hashtag Februdairy and positive posts about dairy farming.

The words “Foie-gras” (“fatty liver”) stir up a range of emotions in people – from revulsion to desire. It is an incredibly controversial ‘product’, and one that Viva! hopes is shown the door in a post-Brexit Britain...

These pigs are nearing six months old. The age they would sent to slaughter in Britain after spending their short, brutal lives trapped on factory farms. These are the lucky ones, who will live happily ever after on a sanctuary.

Juliet Gellatley, Viva!’s founder & director, meets Lisa James at her wonderful vegan animal sanctuary. She also meets the newest residents: the beautiful male dairy calves rescued from the dairy industry and a couple of very cheeky goats!...