How spirits brands are utilizing social media to tell their brand stories

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers. In March, Beverage Industry looked at the social media stories for several beer brands. But this month, Brand Chorus, a division of New York-based TippingGardner, conducted a spirits StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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Tetra Pak’s expertise is rooted in deep experience with our own factories as well as our work on a diverse range of global projects. In this webinar, we’ll share strategies tailored for the food and beverage industry, including how to improve business performance by understanding losses, implementing sustainable improvements and achieving a higher, more flexible and predictable production.