Fans have complained that “The Notebook” star hasn”t won the coveted (no, really) title, which was just awarded to “The Avengers” actor Chris Hemsworth earlier this week. Fans have complained to the magazine, but it seems it”s out of People”s hands, an insider told TheWrap.com.

“They tried a few times, especially during his huge year in 2011,” an individual close to the cover negotiations said. “The consensus was he”s too serious for it, too artsy.”

A spokesperson for Gosling has not yet returned TheWrap”s request for comment.

People”s editorial director reportedly told the website, “While I look forward to the day when Ryan Gosling is named ”Sexiest Man Alive,” this was not his year. Our 2014 honoree Chris Hemsworth was our first and only choice. If you want to know why, just look at him. I mean, seriously.”

Fans have complained that “The Notebook” star hasn”t won the coveted (no, really) title, which was just awarded to “The Avengers” actor Chris Hemsworth earlier this week. Fans have complained to the magazine, but it seems it”s out of People”s hands, an insider told TheWrap.com.

“They tried a few times, especially during his huge year in 2011,” an individual close to the cover negotiations said. “The consensus was he”s too serious for it, too artsy.”

A spokesperson for Gosling has not yet returned TheWrap”s request for comment.

People”s editorial director reportedly told the website, “While I look forward to the day when Ryan Gosling is named ”Sexiest Man Alive,” this was not his year. Our 2014 honoree Chris Hemsworth was our first and only choice. If you want to know why, just look at him. I mean, seriously.”

Fans have complained that “The Notebook” star hasn”t won the coveted (no, really) title, which was just awarded to “The Avengers” actor Chris Hemsworth earlier this week. Fans have complained to the magazine, but it seems it”s out of People”s hands, an insider told TheWrap.com.

“They tried a few times, especially during his huge year in 2011,” an individual close to the cover negotiations said. “The consensus was he”s too serious for it, too artsy.”

A spokesperson for Gosling has not yet returned TheWrap”s request for comment.

People”s editorial director reportedly told the website, “While I look forward to the day when Ryan Gosling is named ”Sexiest Man Alive,” this was not his year. Our 2014 honoree Chris Hemsworth was our first and only choice. If you want to know why, just look at him. I mean, seriously.”