television

The advent of mobile devices and the proliferation of social networking sites have changed how audiences watch television. As they watch, they use social media to talk about television content. But why do audiences engage in this media multitasking?
An online survey with 618 respondents in …

Back in 1997 when television stations were first required to
carry a minimum amount of children’s programming, I was a skeptic.
With the explosion of children’s programming on cable, would
kids watch a block of shows on adult oriented affiliates? Would the networks actually invest in quality
programming? …

Local TV newsrooms face no shortage of challenges these days in the digital era: audience, revenue, technology and more. According to eMarketer, more than 22 million US adults canceled their cable and telco services in 2017. The figure was 15.4 million in 2016. They did …

Though television remains the predominant supplier of local news in the US, online media has become a serious competitor. According to a study of the TV news industry, there are two things to consider in understanding news media trend lines clearly: One is news consumption …

We’ve all read the stories. Former cable and satellite viewers who now live exclusively in a world of Netflix, Amazon Prime and whatever other content can be found on the internet. I’ve always been amazed by how these articles ignore the most important element of …

Viewers used to wait a certain period to watch the next episode of their favorite television program. But new media services such as Netflix, Hulu and Amazon Prime let viewers watch several episodes of their favorite program in a single sitting, a practice known as …

It is a general perception that the gender-based stereotype is still prevalent in both the educational and entertainment TV programs aimed at children. Often the programs have more male characters than the female characters. They also depict the female characters showing fear and sadness and …

Television viewing is no longer confined to networks, cable and subscription channels, of course. The internet has enabled viewers to watch televised programs on web-based streaming services such as Netflix, Hulu, and Amazon Prime.
Many in the industry know that the rise of such streaming services has …

The media has long been criticized for the unhealthy manner in which it characterizes weight and body types. Evidence indicates that exposure to these media messages can influence audience members about their own and others’ health and attractiveness and impact viewers’ psychological well-being. Studies also …