Our Process

ENCODE expertise lies in transforming design ideas into solid prototypes and products through their knowledge in computational design and fabrication. Along with their experience in fabrication which undertakes a unique strategy based on cutting edge technologies of CAD & CAM based on the mathematical and material logic ofNatural systems, ENCODE is well connected to the design market, business, and manufacturers on both local and international levels.
The team knowledge and expertise in the field of computational design through research and studies at prestigious and specialised schools and in Europe and the US including, school of Paris-Malaquais, UCL, ETH Zurich, Wolfram Institute in Boston and school of Architecture in London.

Evolutionary Cellular structure workshop is experimentation on the growth of architectural geometry to produce an abstract and homogeneous generative structure system. It presents an algorithmic process where the initial generative rule is based on the growth of Cellular Automata (CA) unfolding and sectioning techniques was used to fabricate various prototypesl logic ofNatural systems, ENCODE is well connected to the design market, business, and manufacturers on both local and international levels.

Generative Patterns ​Encode Studio, Alexandria. January 2012

“This workshop is an introductory to grasshopper as a parametric modelling software exploring parametric principles and modern patterns.The workshop introduces the participants to the hidden world of patterns, understanding ornamental styles of the past, to recreate traditional designs, and to innovate with new interpretations of old styles and with innovative styles all together thanks to the power of new mathematical tools that let us peer into the past and analyse historical sources of ornament with unprecedented clarity in addition enabled us to describe a modern conception of geometry with more precision of what designers of the past could only hint at. New algorithmic tools empowered us to perform calculations that were intractable in previous generations. Finally, depending on technological manufacturing tools; machines that can turn digital models provided by a computer into a real-world artifact. Standing at the merger of a generative computational design approach, parametric design and digital fabrication are two faces of the same medal. taken together, these sets of tools provide new opportunities for the application of computers to the analysis and creation of new Islamic visions for patternslogic ofNatural systems, ENCODE is well connected to the design market, business, and manufacturers on both local and international levels.

The workshop adopted the parametric strategy to generate a perforation pattern like the camera shutters shape / operation. The shutter design system was applied in a wall perforation system as a fabricated wood panels through the sectioning method.

Paramoire ​Encode Studio, Alexandria. January 2012​

Designing, modeling and evaluating” freeform geometries as architectural elements which are highly differentiated in their systems and subsystems is a task which is not possible with traditional methods. This is the time of algorithms and scripts for pushing the limits and helping designers pass the limitation of current 3d software.
Thinking about complex geometries, depending on appropriate tools, especially software tools, which are capable of creating and controlling these geometries, their properties and simulating different variations in order to integrate a criterion of design guided by evaluating performances of generating geometrics of architectural forms.
The participants designed sliding window panels integrating the moire effect with respect to the functional understanding to improve performance in the context of its environment

Generative performative Modeling AAG 2010 . Vienna

Tutor : Mohamed Zaghloul and @ [uto]
Designing, modeling and evaluating freeform geometries as architectural elements which are highly differentiated and correlated in their systems and subsystems is a track which is not possible with traditional methods. This is the time of algorythmis and scripts for pushing the limits and helping designers pass the limitation of current 3D software.
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Thinking about complex geometries, we need appropriate tools, especially software tools, which are capable of creating and controlling these geometries, their properties and simulating different variations.
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Ecotect is highly visual software for architects to work with environmental performance issues. It is designed for early stages of conceptual design, and encourages play to understand environmental factors and interactions.
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Grasshopper as a parametric modeling plug-in for Rhino, is a graphical algorithm editor tightly integrated with Rhino 3-D modeling tools, allows the user to construct their own "explicit history tree". With little programming experience, users of Grasshopper can define relations and correlations to generate parametrical architectural models.
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evaluating (solar radiation-daylight performance) performance will be simulated by sustainable design
analysis software Autodesk Ecotect. Data feding from Grasshopper to Ecotect is based onan interface developed by [uto] which offers a direct link between Rhino/Grasshopper. This plug-in has the automation spirit of transforming performances data which consequently enable to combine a generative and performative modeling subjects with algorithms and will address some Performative design issue in architecture in an'algorithmic' method.
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By creating a evolving algorithm which encodes a generative algorithm with performance feedback loop, the computer will be used to generate and evaluate possible configurations, and explore optimal and approximated solutions for the supposed problems.
Thinking about complex geometries, depending on appropriate tools, especially software tools, which are capable of creating and controlling these geometries, their properties and simulating different variations in order to integrate a criterion of design guided by evaluating performances of generating geometrics of architectural forms.
The participants designed sliding window panels integrating the moire effect with respect to the functional understanding to improve performance in the context of its environment

Sandworks Tsinghua Architecture summer school incooperation with The Architectural Association school of Architecture (AA )

http://sandworks.org/workshop/beijing-aug-2010/﻿
As a part of The Beijing Biennale 2010, Tsinghua University held a workshop on Parametric Design in collaboration with the Architectural Association school of Architecture (AA) in London. This focused on algorithmic design, techniques, and theory alongside the study of practical precedents. The theoretical aim is to allow the participants an understanding of how parametric design techniques enhance the design efficiency and flexibility from concept design phases to the practical installation.
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Ahmed Abouelkheir within a teaching team from the AA has conducted the workshop for two weeks with twenty four students to develop an installation for Beijing biennale. The work investigated the development of sand tectonic prototype proposed by Ahmed and his research team toward a design and a fabrication system. The students have been exposed to digital design methodologies, fabrication, and assembly procedures of a large scale wall of sand.
Teaching team:
Tutor:
Yusuke Obuchi (Tutor at DRL master programme, AA school of Architecture)
Robert Stuart-Smith, ( Tutor at DRL master programme, AA school of Architecture )
Tutor assistants:
Ahmed Abouelkheir & Jiah-LEE (35 degree team, DRL, AA school of Architecture)
Xin Wang , Soomeen Hahm (Zaha Hadid Architects)
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Participating Students:
Sun Yifu, Shenyang Architectural University, Architecture
Li Xiaoyun, Shenyang Architectural University, Architecture
Wu Nawei, Tsinghua University, Architecture
Ma Ruijie, Tsinghua University, landscape design
Yang Jianwei, Shenzhen University ,
Wang Weishi, Southeast University, School of Architecture
Zhou Jingyi, Beijing Jiaotong University, Architecture
Wang Jing, Huaqiao University, Architectural
Xie Fei, Hefei University of Architecture
Li Wenhan, Nanjing Forestry University
Gao Zheran, South China University of Technology
Chen Yingxi, Beijing Jiaotong University, Architecture
Guo Xin, Hefei University of Architecture and Art
Lai Yuchen, Beijing Jiaotong University
Yuan Yue, Zhejiang University
Zhao Jingwen, Beijing University
Li Jiaqi, Beijing Jiaotong University
Guo Cheng, Beijing Road Architectural Design Consulting Co., Ltd.
Yan Ming, Beijing UGA Architectural Design Consulting Co., Ltd.

ICE CUBE is an experimental installation located somewhere between art, architecture and communication design. ICE CUBE is an attempt that focuses on the development and practices of innovative computational tools processes, theories and applying these in creative, socially meaningful responses to challenging design problems. It is all, about the planning of interpretive spaces. Rather than the additive process, where the design is a simultaneously networked, dialectical process, one which develops a dialogue between verbal-conceptual and visual-representational rhetorical techniques