Quicken Loans’ Detroit 2.0 Office

For their new Detroit offices, Quicken Loans purchased Chase Tower, a historic 1960s bank building located in the city’s urban core. After working with ROSSETTI on the office renovation, there is little about the interior that still resembles a bank.

By using intense graphics and neon colors inspired by video gaming culture, ROSSETTI imaginatively repurposed the offices to energize a young work force while personifying the client’s vibrant culture.

Said Melissa Price, director of facilities and business office services at Quicken Loans, “We are constantly keeping an eye out for the edgy, weird, and different because it pushes people to grow and improve. At the core of the company is the belief that there is always a better way.”

The 14-floor, 500,000 square-foot building — also known as the Qube — houses Quicken Loans’ largest training and call center for 1,500 employees.

To divide the 36,500 square-foot room into a friendlier scale, ROSSETTI exaggerated the structural columns into shapely sculptures, then covered them with IdeaPaint to encourage spontaneous note taking or doodling.

Qzine is so inviting that Quicken Loans’ rents the space for weddings and bar mitzvahs. It’s perfectly aligned with their ultimate goal: to develop a creative, tech-focused city center where people live, work, and play.

Called Detroit 2.0, it has the potential to activate a once listless and aged downtown area into a 24/7 youth culture movement that powers the cityscape forward.

ROSSETTI designed the dense work station format to include Herman Miller sit-to-stand flexible work stations, demountable wall offices, and open, brightly lit rooms. A variety of activated lounge spaces encourage spontaneous meetings. For their new cafeteria, Quicken Loans asked for an all-you-can-eat approach. The vibrant space has the potential to activate a 24/7 youth culture movement that will power the Detroit cityscape forward." />