Video on Demand (VoD) Market: Content in Real Time on their Systems

Video on demand (VoD) services
mainly deal with online movie rental systems on subscription basis. Large
number of movie releases across the globe every month have significantly
affected the demand for movies over online platforms amongst the viewers. With
the help of VoD, the user can watch any content as per his/her wish at any
place and anytime. VoD enables a user to stream the movie or content in real
time on their systems such as computer or any mobile device with the help of
Internet connectivity.

The user can also download
required content through set top box or portable media players such as digital
video recorders. VoD business model mainly revolves around the concept of pay
per view, subscription or rental basis. Furthermore, the user is provided
enough flexibility to decide the quality of video he/she wishes to view and pay
as per the usage.

Video
on Demand (VoD) Market: Trends, Drivers, and Restraints

The market for VoD has witnessed
significant growth during the past few years. Augmented bandwidth allocation to
deliver high quality video has affected the VoD market greatly to deliver high
quality contents without any lag or delay. Furthermore, penetration of smart
mobile devices in the global market has helped the demand for VoD services to
grow exponentially. Smart mobile devices are making viewing experience better
and convenient. However, the market growth is hindered greatly due to movie
piracy, as the movies broadcasted online are leaked by several anti-social
elements. This has greatly affected the market for VoD in most of the emerging
economies of Asia Pacific and Middle East and Africa (MEA).

The global VoD market is
segmented on the basis of broadcasted contents, delivery technology, type of
service providers, business model adopted by service providers and geography.
Segmentation on the basis of contents which are broadcasted across VoD includes
sports, entertainment, education and information, TV commercials and digital
library. Digital library is inclusive of songs, eBooks, and podcasts. In terms
of delivery technology, the VoD market is segmented into Internet Protocol TV
(IPTV), set-top box (STB), digital video recorder (DVR) or portable media
player, mobile device, and streaming media devices. Business models adopted by
the service providers in the VoD market are transaction VoD (TVoD),
subscription VoD (SVoD), advertised VoD (AVoD) and hybrid model (AVoD + SVoD).
Transaction VoD can be further segmented into download to own (DTO) and
download to rent (DTR). Geographically the global VoD market is segmented into
North America, Europe, Asia Pacific, Middle East and Africa and Latin America.