Farm-to-Table Traditionswith a Modern Approach

When the owner of a successful market and restaurant decided to open a new establishment featuring true Neapolitan pizza and authentic Italian dishes made with the freshest ingredients, Grass Creative went to work creating a unique brand identity that captured the fundamental quality of the ‘farm to table’ concept.

Starting with the first step in creating a brand identity, the name had to sum up the very spirit and soul of Benny’s. “Fattoria” is Italian for “farm.” The name firmly establishes Benny’s distinct personality, and represents its rustic origins. The logo, website and collateral all work together to showcase what diners can expect to experience when eating at Benny’s Fattoria.

With unique pop up features highlighting facts about genuine Neopolitan pizza, the website design illustrates Benny’s commitment to the centuries-old ‘farm to table’ tradition, while presenting a modern approach to casual Italian cuisine.