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Online betting exchange Betfair appointed independent creative shop Cubo "as its agency of record without a pitch," according to CAMPAIGN LIVE. Cubo will launch an integrated campaign on Aug. 8 for the '15-16 Premier League football season called "more to play for." It "will be the first time that B...

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BT Sport "has made its first move into men's tennis buying the TV rights to pre-Wimbledon tournaments including Queen's," according to John Reynolds of the London GUARDIAN. BT Sport "will share live coverage of the pre-Wimbledon event with the BBC," which first began screening the event in '79, "in ...

Football content from brands not affiliated with the World Cup "have driven more than half of online video shares as the tournament approaches," according to Ben Hall of MARKETING MAGAZINE. The data, colated by Unruly, "reveals Nike, Samsung and Castrol led the competition with a combined 3.2 millio ...

Nearly 165 million people worldwide watched Real Madrid win the Champions League final last Saturday against Atlético on TV, according to the EFE. A "statement released on Wednesday in Portugal said that the final reached 380 million viewers (including fans who watched online) and was broadca ...

The World Rowing Federation launched its new website, www.worldrowing.com, which was built by deltatre ( deltatre ). ... The 2014 FIBA Basketball World Cup and FIBA World Championship for women will be broadcast on free-to-air TV in Australia for the first time. Boomers and Opals games will be telev ...

A cup of coffee and a few copies -- that was it. During the 2010 World Cup in South Africa, ESPN USA employees seeking a better cup of coffee would grab one in the offices of ESPN Brazil. In turn, ESPN Brazil employees would use the Xerox machine in the offices of ESPN USA. That was the only collabo ...

Hong Kong's TVB "has secured right to broadcast" the 2016 Rio Olympics, according to MARKETING INTERACTIVE. The broadcaster "has also snagged" the 2014 Summer Youth Olympics, to be held in Nanjing Aug. 16-28. TVB said that it "has acquired exclusive broadcast rights across all media platforms," incl ...

ESPN and Fox Sports will "come together" during the World Cup for "Los Masters," a show that will be headed by ESPN's José Ramón Fernández and Fox Sports' Raúl Orvañanos. The show will be a "debate, analysis and recap program" that will also include ESPN's Zague, D ...

Broadcaster Mediaset CEO Paolo Vasile announced that his company will air the 25 best World Cup matches this summer in Spain, one per day -- for a total of 100 TV hours, according to Patricia Cazón of AS. Mediaset channel Cuatro will begin coverage with Spain's friendly against Bolivia on Fri ...

German media company Axel Springer will sign on as a partner of vehicle manufacturer MAN and its football-themed website manschaftsbus.de starting with the upcoming season. MAN Head of Company Communications Andreas Lampersbach confirmed the deal at the SPONSORs Sports Media Summit in Cologne on Tue ...

Real Madrid's victory over Atlético Madrid in the Champions League final on Saturday "was watched by an average audience of 4.9 million on ITV, down on the audiences of previous finals that benefited from involving an English side," according to John Reynolds of the London GUARDIAN. The match ...