Jarrod's Archive

I'm going to tell you a story about my friend Cassie. She's an amazing baker and in college she pursued a graphic design degree and then eventually started on her master's in typography. Baking had been a hobby of hers for many years and she finally decided to turn her passion into a business. She dropped out of grad school and started putting all of her efforts and resources into her fledgling business, Boujie Baking Company.

Cassie's business, Boujie Baking Company, creates treats that are created using fine ingredients and beers from regional craft breweries. What started out as just a casual hobby, has evolved into a new career venture that has an interesting hook. Cassie eventually left her day job and focused on growing her business full-time which was aided greatly by a Kickstarter campaign. Let's fast forward 18 months. Today, she's still a one woman show, doing the accounting, marketing, baking, packaging, shipping, networking, etc. for her business, but the amazing thing is her business has reached an interesting crossroads in terms of its growth.

Read on to learn more about the crossroads Cassie has reached and four things are needed to chase your dreams.

By a show of hands, how many of you love being sold to by a pushy salesman? Ok, now how many of you like being sold to, period? Really? That’s not surprising.

Now let’s flip the question. How many of you like selling? Right. If you don’t like selling, how do you make any money? All of those are valid questions to ask, especially if you’re running a business. No doubt if you have your own business, you don’t like fielding calls from solicitors trying to get you to buy their fancy new widget that will revolutionize your operation. You also don’t like forcing your wares on people, but know that they’re responsible for your livelihood. Quite a conundrum you’re in.

What if I told you that there’s a way that you can sell where it doesn’t seem like you’re selling? Cue the angelic trumpeters. Read on to learn more.[Read more…]

Most everyone wants to be more productive. Many of us are searching for ways to be more efficient in our lives and with the growth of digital utilities, we're finding innovative ways to be more productive. With content becoming an important component in marketing endeavors, it's important for marketers to use tools that allow them to be as efficient as possible.

Let's take a look at a few of these utilities that help make us more productive in our marketing practices.

If you have a business, you don't need to spend a ton of money marketing your goods and services as there are some relatively inexpensive outside-the-box things you can consider in an effort to drive sales. Read on to see an example of one such idea.

Creating content that's compelling for your audience came seem like a daunting task. Depending how often you publish, coming up with new content can seem like a challenge. You've probably seen similar stories before, telling you that it's ok to reuse older content. It's perfectly ok to take stuff you've done before, pull it out of mothballs, dust it off, and package and present it in a new way.