HR & Marketing: A perfect blend (Part 1/2)

HR & Marketing: A perfect blend (Part 1/2)

HR and Marketing, hand in handHuman Resources and Marketing are two departments that have traditionally run side by side, often in silo, but can be stronger and more successful
with frequent points of interaction.

Typically, Marketing manages an organisation's external brand and its reputation with external stakeholders, while HR manages the internal brand and its
reputation with internal stakeholders. By creating better synergies between the two departments, you will create a more consistent and holistic brand
experience for all.

Building a relationshipThe relationship that Marketing build with customers by defining and promoting the brand should be consistent with the relationship that HR builds
with potential, current and former employees.

While HR supports Marketing by identifying the best talent to represent the brand, the Marketing team reinforces the HR messages by clearly articulating
the brand purpose to employees; but how can Marketing and HR work more seamlessly together and what impact can you expect?

Foster the power of your 'Brand Ambassadors'In my previous blog I closed stating that employees
can become natural brand ambassadors. Fostering the right culture within your company is vital and something that Marketing and HR play a key part
in.

HR departments must believe in the power of marketing, and the Marketing department has to understand that a brand needs satisfied employees in order to
thrive.

ConclusionNo matter how well executed a Marketing plan may be, it won't ever compensate for employees failing to deliver a seamless customer experience. Likewise,
HR isn't able to attract the top talent if Marketing fails to develop great content and promote the brand purpose. Creating better synergy between
the two teams will ultimately produce greater results in strengthening the company brand.