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Steve Weber is the president and CEO of nChannel, a provider of multichannel management software that simplifies selling for retailers of all sizes. Steve has over two decades of software industry experience, and is a 13-year veteran in the retail space. He is the former Vice President of eMarketplace Outsourcing Services for IBM Sterling. More recently, he was named Microsoft Partner of the Year for Dynamics Retail and awarded Microsoft Retail Independent Software Vendor (ISV) of the year.

Vendor selection is extremely important in determining how well you serve customers in a multichannel environment. The key is to understand which vendors are trying to adopt a multichannel model, the effectiveness of their approach, and how well they are working with merchants to make it fit their business models.

Not only does accurate visibility influence customer experience, it also drives all downstream operational decisions including fulfillment, allocation and distribution. Just like you can’t manage cash flow without an accurate bank balance, you can’t manage fulfillment without inventory accuracy – making it flow like water. Here are some ways to make it happen.

In order to maximize sales in all of your channels, yet maintain a consistent brand experience, it is important for multichannel merchants to understand the best ways to develop channel-specific content. Here are several ways to develop channel-specific content for your brand.

To be successful online, however, you must know your B2B customer, appeal to their needs and understand how they buy. While many of the principles of a B2C site do apply, consider these unique needs of a B2B buyer.

In order to build the right experience across channels, it is critical to take a step back and understand the complexities associated with multichannel selling. Here’s why success for merchants today requires the integration of processes and systems that were originally designed in silos.

The B2C online experience has been ahead of B2B in terms of experience and ease of shopping. But the winds are changing. This article outlines three steps you can take to boost your selling power and attract more B2B customers while still controlling costs.