Intentionally small, we offer a nimble approach to strategic services.

Working as an extension of your team, we are able to learn from in-house experts, as well as provide the objective perspectives needed to see past internal barriers to innovative solutions. We bring your team along for the research journey with the intention of deepening empathy and building advocacy for your customers.

Our Core Team

Leah McDougald

Principal

Leah's 15 years of design research experience and B.A. in Sociology provide her with a unique combination of breadth and depth. She has a knack for building rapport while conducting research and is able to translate the data in a way that builds empathy and inspires collaboration. Leah has spoken at SXSW, mentors local startups, and guest lectures at schools including AC4D and The Ohio State University.

Alexa Hanna

Design Researcher

With a background in industrial design (CCAD, class of 2017) Alexa approaches everything she does with the eye of a product designer. Alexa was the CCAD ISDA Merit Award winner and holds four design patents. She has worked with a variety of clients including Abbott, Aramark, Mary Kay, and multiple startups.

Kris Howell

Design researcher

Kris's unusual background gives him a unique approach to design research and an appreciation for how an overall experience impacts a community. He holds a B.A. in English and Political Science from Miami University of Ohio. Most recently he served as CXO for The Columbus Idea Foundry. He has also contributed to the development of various community spaces.