This is the site for effective new ideas that, if properly applied, can help small to mid-sized businesses SURVIVE, THRIVE AND GROW even in the really tough times. Note: The views expressed herein represent the views of the authors and contributors and do not imply endorsement by any other parties.
Contact me: rcushing(at)GeeWhiz2ROI(dot)com or Twitter: @RDCushing

The referenced article brings to light an important point on under-estimating the impact of lost sales due to out-of-stock conditions. I wrote about it in a blog post at Kinaxis. The post will appear early next week.