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Boy meets girl. Boy proposes to girl. Boy and girl head down to the local department store and register for home items, such as place settings, stemware, and linens.
Okay, maybe gift registries were never quite that simple. But they’re …

The Sears-Restoration Hardware saga took another turn this week. Sears Holdings Corp. announced on Nov. 26 it is prepared to offer $269 million for the home furnishings company. A day later Restoration Hardware agreed to provide Sears the confidential information it requested …

There’s a new breed of online shopper, one who places increased significant emphasis on peer feedback in product reviews when making purchasing decisions.
According to the “Social Shopping Study 2007″ recently completed by the E-tailing group and commissioned by PowerReviews, 65% of …

Any seasoned direct marketer the importance of understanding the numbers side of the business. You have to know both the left-brain (analytic) and right-brain (creative) rules for maximum success. My philosophy is “know the rules before you break them.”
People …

Perhaps a sign that mailers were less than optimistic about fall, catalog mailings dropped 33%. Just 236 catalogs were received by Catalog Tracker in August. While that is 30 more books than July, it’s down considerably from the 349 catalogs the Greenwich, CT-based list …

You know that best-practices marketing database content is essential to effective data mining. It works in tandem with longitudinal (over time) test panels and business simulators to identify and leverage a given company’s dynamics to provide important strategic and tactical …

From its name, you may think Revgear.com specializes in accessories for sportscars, but the cataloger actually sells products for boxing, kickboxing, and martial arts. The Burbank, CA-based mailer got into the critiquing ring with four creative experts: senior copywriter …

Cyber Monday was originally defined as the first Monday after Thanksgiving by Shop.org and picked up by popular media as “the biggest online shopping day of the year.” DoubleClick Performics’ data indicates this is just the first of a …

Q&A: How to Adjust Contacts Strategies Based on Cyber Mondays Cyber Monday was originally defined as the first Monday after Thanksgiving by Shop.org and picked up by popular media as “the biggest online shopping day of the year.”
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While it’s not exactly accurate to say the Big Book is back, Sears has created a holiday Wish Book catalog for the first time in 14 years.
The more-contemporary looking, slimmed-down version of the title (188-pages vs. the 300-plus pagers …