News in brief

Craft brewer opts for Ball cans

14-Mar-20142014-03-14T00:00:00ZLast updated on 14-Mar-2014 at 14:19 GMT2014-03-14T14:19:52Z - By Joe Whitworth+Joseph James Whitworth

SweetWater Brewing Company will launch two beers in 12- and 16-ounce aluminum cans from Ball Corporation.

The labels will include SweetWater's 420 Extra Pale Ale and IPA and will be available in nine southeastern states: Alabama, Georgia, Florida, Tennessee, North and South Carolina, Louisiana, Kentucky and Virginia.

"The fact that more craft brewers continue to add aluminum cans to their packaging mix is a testament to the inherent flavor-protecting qualities of the package," said Bruce Doelling, vice president, sales, for Ball's North American metal beverage packaging business.

"In addition to the aluminum can's many sustainability benefits, including the fact that more than 60% of the can contains recycled aluminum, cans from Ball will help SweetWater deliver the highest quality beer possible by protecting it from the effects of light and oxygen.”

Freddy Bensch, SweetWater founder and Big Kahuna, said: "The addition of cans eliminates lifestyle restrictions allowing folks to take their favorite beers to new places where bottles aren't typically allowed."

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