Audible Inc., the world’s largest seller and producer of downloadable audiobooks and other spoken-word entertainment, announced its sponsorship of Audible, the 3-year-old colt who won the March 31 Xpressbet Florida Derby (G1), as he continues forward on the road to the Kentucky Derby Presented by Woodford Reserve (G1).

To salute Audible on his journey to the first Saturday in May, Audible is also highlighting a collection of equine-related audiobooks for its millions of listeners over the next month. Visit audible.com/goaudible to find out more.

“We are honored to share our name with Audible and thrilled to be a part of his road to the Kentucky Derby,” said Audible SVP of marketing John Harrobin. “Our millions of listeners around the world use our audio service to immerse themselves in memorable stories every day. We know they’ll appreciate following the story of this remarkable horse as it unfolds.”

“It’s wonderful to see Audible the media company rooting for Audible in such a big way,” said Elliot Walden, president, CEO, and racing manager of WinStar Farm and majority owner of the Into Mischief colt. “By supporting the Thoroughbred Aftercare Alliance and highlighting equine-related audio titles for millions of listeners to enjoy leading up to the Kentucky Derby, Audible is gearing up our colt’s quest to wear the roses on the first Saturday in May.”

In addition to a rich selection of horse-inspired titles to get Audible’s growing fan base ready for the Kentucky Derby, the company will introduce an Audible-inspired game and other interactive content in the weeks leading up to the race.

Audible invented and commercialized the first digital audio player in 1997, and has since been at the forefront of the explosively growing audiobook download segment. In 2017, listeners around the world downloaded over two billion hours of Audible content.