Study Shows Less and Less Americans Drink Beer

The consumption of beer in the USA is down and it appears the slump is millennial driven.

In the 90s, Americans opted for beer 60.8 per cent of the time but now they reach for a beer only 49,7 per cent of the time, according to a study published by the Beer Institute trade group reported in the Wall Street Journal.

Researchers narrowed down the slump in consumption to millennials with people between 21 and 27 opting for beer just 43 per cent of the time.

Although beer consumption seems to be declining, it is still the most popular drink in the United States.