IABNZ Mobile Advertising Guidelines

Thu, 17 Sep 2015

The IABNZ Mobile Advertising Guidelines (MAGs) provide recommendations for ad units generally used in mobile advertising across the mobile web and messaging, it does not cover mobile applications. The guidelines recommend ad unit usage best practices, creative technical specifications as well as giving guidance on ad insertion and delivery. The guidelines are intended to promote the development of advertising on mobile phones by:

Reducing the effort required to produce creative material

Ensuring that advertisements display effectively on the majority of mobile phones

Sidebar Stuff

ASA releases 2017 Media Turnover

The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.561 billion dollars for the 12 months ended 31 December 2017. The 2016 total was 2.572 billion dollars.

The winners of the IABNZ Awards 2018 dinner were announced at glittering gala event held at MOTAT on August 30. The IABNZ Awards recognizes and applauds the champions of the interactive media sales industry. Read more…

15th April 2015

Resources > Market Research

Longer-Form Video is capturing attention on Mobile Screens Across the Globe