THE WINES OF ISRAEL - Surprising Quality From an Emerging Region

by: Kim Marcus

THE ROYAL EQUATION FOR KOSHER WINES
The owners of Royal Wine Corporation, which controls much of the kosher wine market in the United States (and that of Israeli wines as well), do not advertise the religious status of their bottlings. It's a matter of business. "The people who are looking for kosher wines know to look for us, and for the rest, it's just not important," says CEO Mordy Herzog, who represents the eighth generation of his family working in wine. "Obviously, being kosher is great , but we have to grow outside the kosher market."