The caring pop star is preparing to launch his new fragrance, Someday, along with his Hearts Across the Web charity initiative to support Pencils of Promise, an organization dedicated to building schools in developing countries.

The charity campaign calls for participants to submit a photo of themselves forming a semi-heart with their hand, which will then be paired with a similar photo of Justin that completes the heart and creates a digital chain.

After linking with Justin, users pick a third person to link with and add to the chain!

Hearts Across the Web hopes to create the LARGEST CHAIN EVER! Give Back Brands, JBieb's fragrance company, has committed to building 50 Pencils of Promise schools once the chain reaches 500,000!

It's so EASY and beneficial to get involved, we did it ourselves (above)!

Check out www.JustinBieberSomeday.com to learn more and to add yourself to the chain for charity to help commence construction on the first Pencils of Promise school by THIS Spring!