Lead Generation Insights Blog

If you want to become a successful B2B copywriter, I’ve got some great advice for you. Get up early on a Sunday morning and study TV infomercials. Yes, those always cheesy, sometimes sleazy infomercials incorporate techniques that should be applied to website product pages — techniques that get people excited about the...

There’s an art to creating content for the purpose of lead generation. After all, what business wouldn’t want more leads? Whether you’re writing a landing page or an on-site blog post, if your goal is lead generation, your content must be clear and concise, error-free and call the reader to action. If your business isn’t...

When we first start working with new clients, many of them are dropping all of the leads from their website into a single bucket called “Web Leads.” This makes it impossible for a client to know which Internet marketing channels or campaigns drove those leads. Without complete and accurate information, clients cannot...

When we first start working with new clients, a huge majority of the time they place all of the leads from their website into a single bucket called “Web Leads.” This translates to the client not knowing which Internet marketing channels or campaigns drove those leads. Without that information, it is impossible to know...

Writing off-site articles for clients is a widely accepted form of ghostwriting, but it can fail badly without enough input from clients. Among the challenges:
Prioritization — Content quality is not perceived as being important. This comes into play when articles are primarily or exclusively written for SEO purposes....