I am writing with important and exciting news! We are thrilled to announce the U.S. Figure Skating Get Up campaign will officially launch tomorrow with an appearance by Scott Hamilton on the TODAY show.

You may have already noticed references to #GetUp on our social media platforms, or discovered our website – www.wegetup.com. As this important campaign is now officially underway, I want to take this opportunity to provide you with some background and insight into our goals of the Get Up campaign, an initiative that will carry us through the 2018 Olympic Winter Games.

The initiative outline below provides key information about Get Up and we ask and encourage you to share the Get Up mission with your friends and family, in and away from the rink. And don’t forget to share your Get Up experiences with us across Facebook, Twitter, Instagram and Snapchat using #GetUp!

With Best Regards,

Samuel Auxier, president, U.S. Figure Skating

U.S. Figure Skating presents Get Up

We all fall. It’s how we get up that matters.

Getting up is something you do in the rink and out in the world.

Every time you go to practice. Every time you fight for something you believe in.

Every time you stumble and find your balance, you are reminded that life is slippery. But you get up.

Figure skating is about having the grit and determination to defy gravity and overcome things that might hold others down.

Mastering the skills necessary to carve the ice and soar above it hones skills you can take anywhere.

Objective

U.S. Figure Skating wants to create an internal and external cultural shift and work toward dispelling the misconceptions that people might have around the sport. By clearly positioning the strength, resilience and determination it takes to be a figure skater, we want to attract new skaters and grow our fan base.

Why now?

Get Up is a huge turning point for figure skating as we revisit the image of the sport. With the upcoming 2018 Olympic Winter Games in Pyeongchang, South Korea and U.S. Figure Skating’s 100th anniversary approaching in 2021, the Get Up campaign comes at an important point in U.S. Figure Skating’s history and is an investment in the future of our sport.

Campaign Launch

Get Up will launch on the October 21, 2016, when the TODAY Show interviews Get Up spokesperson Scott Hamilton. In conjunction with this interview, we have launched the Get Up website – www.WeGetUp.com – where users can watch films created by British director Rob Chiu and interviews with Team USA, read inspirational Get Up stories, learn about organizations that are making a positive impact in their communities, browse Get Up gear and more.

A 60-second TV commercial will run on NBC during figure skating programming through the coming season. You will see campaign assets on Facebook, Instagram, Snapchat and Twitter, at rinks nationwide and at all U.S. Figure Skating hosted events.

Creating a Movement

We want to create a movement, one that everyone can relate to, get involved in and stand behind. We encourage people to share their Get Up moments and stories with us, whether connected to the sport or not. Be it in pictures, videos or social media posts tagged #GetUp, these will be pulled through to the campaign’s website and reposted in our social channels or used in publications like SKATING magazine.

The campaign won’t work without your support and we hope you’ll become Get Up ambassadors. Please take the lead and tag your Get Up moments with #GetUp. Share our message with family and friends in and out of the sport. Together we can get everybody talking about figure skating, its awesome athleticism and its transformational powers. The movement really starts with you!