What our logo should communicate

Eliteness, discretion & power.

Our Tagline

it's time to upgrade your life

First impressions on our logo should be

This company has class, has style, if I hire them, I will advance my career or social life with returns on my investment. I can trust this company to treat me really well, to be discreet (client may be a little embarrassed about hiring someone to help their appearance) and to deliver results.

We want this in our logo

Additional comments for the designers

The audience is all male, successful, monied and mature males. The logo should be sexy, masculine and a little mysterious. (since there's some shyness around hiring for appearance, the business card for example shouldn't reveal too much about the nature of the business....keep some level of mystery about what we do...an exclusive 'club' type feel, not just for 'any'one.)

Styles we are interested in:

Coat of Arms or Family Crest

A Coat of Arms or Family Crest is a symbolic logo that generally reflects the history of an
organization. This kind of logo is a great way to project to your customers a sense of history and establishment.

Character Logo

Character logos often use fun, memorable mascots to represent a brand. College sports teams and
businesses use this type of branding to establish a more personable relationship between their customer and their brand.

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.

Letterform Mark

A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.