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NEW OLYMPUS® SP-100 IS A SUPER-ZOOM WITH AN EAGLE’S EYE FOR CAPTURING DISTANT ACTION

The SP-100 Is the First Camera with a Built-In Dot-Sight* for Easy Framing, Electronic Viewfinder, Improved Grip and Refined Controls for Outstanding Telephoto Results

CENTER VALLEY, Pa., January 29, 2014 — Olympus introduces a breakthrough in its Ultra Zoom camera line-up with the new STYLUS® SP-100, the world’s first-ever camera with a built-in dot-sight*, enabling you to easily track moving subjects, like a soccer game or a flying bird. This technology will allow you to record smoother videos and will help you to not lose sight of your subject. Once the subject is still, then you can frame and shoot. The dot-sight combines with the SP-100’s newly developed 24-1200mm** 50x optical Ultra Zoom lens, or 2400mm 100x Super Resolution zoom, for capturing detailed shots of moving, distant subjects.

The SP-100’s dot-sight is mounted just above the built-in high-resolution, 920,000-dot, bright LCD Electronic View Finder and helps the user keep the subject in the frame by offering a wide-angle view of the scene on its semitransparent mirror. The dot-sight stows away for portability and pops up immediately to easily track any subject without the need to adjust the zoom, so the shooter never has to miss another image by having to retrace and compose. Olympus carefully designed the location of the EVF and the shape of the eyepiece for minimal contact between the photographer’s face and the camera body, giving even greater ease of shooting.

The high-performance optics combine with a 16-Megapixel BSI CMOS sensor and a next-generation TruePic VII processor to get the very best out of every shot, regardless of lighting conditions or subject movement. The SP-100’s powerful lens shift image stabilization mechanism significantly reduces camera shake even at the highest zoom. Image stabilization is also effective in the Super Macro function when approaching subjects as close as 1 centimeter, even with the 50x optical zoom.

A new focus-limit button lets users focus only in a set range when turned on, and focus only in the distance when set to off. The SP-100 is also equipped with an AF lock feature and manual focusing. A full range of shooting manual modes (P/A/S/M) is also available for customization of exposure parameters like ISO, shutter speed and aperture via the sub dial. The deep grip provides optimal handling during shooting, while the quick-response, single-finger-operation control dial optimizes fast shooting when using the high-resolution electronic viewfinder. The camera includes an additional zoom lever on the left side of the lens, enabling users to hold the camera securely like a DSLR for left-thumb operation of the zoom while operating the shutter button with the right index finger.

The SP-100 captures video with natural motion in smooth 60p recording at 60 frames per second in full HD (1080) and high-speed recording (HS120fps with resolution of 640x480, or HS240fps with 320x240). The Multi-Motion Movie image stabilization compensates for blurring that occurs when shooting video while walking or panning across a scene.

Users can add additional creative expression through eleven available Art Filters that can also be used when shooting Full HD movies. The optional Toshiba FlashAir™ card connects the camera to a Wi-Fi-enabled smartphone or PC to easily import, view and share images.

* As of Janaury 29, 2014
**35mm equivalent

U.S. Pricing and Availability
The Olympus STYLUS SP-100 will be available in March, 2014.
Estimated Street Price:
$399.99 (Available in Black)

Journalists interested in more information about the Olympus SP-100, review unit and high-resolution images should contact Elin Boman, Mullen, at eboman@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., at Jennifer.Colucci@Olympus.com, or visit http://asset.olympusamerica.com/login/.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a leading provider of digital imaging and audio technology solutions, noted for their precision optics and ground-breaking technologies.

For more than 90 years, Olympus has innovated and developed best-in-class products that expand the boundaries of product design and functionality, empowering consumers and professionals alike to capture their stories. These include: