Due to this expansion and the fact that Google is tightening their adblocking efforts on different ad formats, the traffic you used to buy from several specific channels will decrease. That is why new compliant ad formats are emerging.

Push Notifications, Interstitials, and Native Ads have already gained a lot of momentum in 2018 and are now the focus of many advertisers’ budgets, up to the point where a lot of advertisers are employing dedicated media buyers only for these ad formats.