Ujjivan Financial Services ties up with CRMNEXT

Digital transformation is a key element in the growth of any enterprise. But it’s not an easy task and organizations require a detailed and forward looking game plan to do so.

For Ujjivan Financial services, a micro finance Institution (MFI) which primarily serves the urban poor working women with small ticket loans has chalked out a new IT strategy to transform smoothly to a small finance bank from a micro finance player.

But the transformation journey into a bank requires technology in the BFSI space the like Core Banking Solution, Customer Relationship Management and Mobility solutions to take the business forward.

“A SFB condition from RBI, requires 25% of Branches be in the Unbanked Rural areas where dependency on Mobility solutions will be important. The Risk, Compliance and Regulatory systems that an SFB is required to deploy is similar to those used by the larger banks,” says Ittira Davis, COO & Head of Transition, Ujjivan Financial Services.

For the same transformation journey, they have tied up with CRMnext and in the process have become the first organization in its category to commence implementation of a new-age digital banking solution by adopting CRMnext’s integrated ‘Assisted Bank-in-a-Box Edition’.

Sushil Tyagi, Director, CRMnext explains how their solution will help Ujjivan tackle any business challenge in the transformation process. “Our solutions will fulfil sales faster than ever before through optimized workflows & tighter integration with backend systems and provide instant resolutions with unmatched real-time access to data distributed across multiple systems within and outside the enterprise.”

Moreover Tyagi mentions that With CRMnext, Ujjivan can collaboratively create a data-driven, hard-hitting sales strategy along with the tools to measure sales performance accurately because they can predict future performance on the basis of past and current sales statistics and manage sales expectations with effective predictions.

Speaking further on this partnership, Davis points out that CRMnext’s solution will provide Ujjivan’s customer contact staff a 360 degree customer view with leads and sales management including Event/Campaign Management modules of CRM. “This will definitely boost Ujjivan sales. Service Request management in CRM solution is pretty elaborate and Customer service would be well supported with these options and monitoring facilities available,” says Davis.

These are still early days for the partnership but the real test for CRMnext will be in the coming months when Ujjivan rakes in more customers and the breadth of the work increases manifold.