It turns out that being connected to neo-nazi groups and expressing support for white nationalists is not great for business — or tourism. Television networks and media outlets associating themselves with these movements have seen advertisers disappear. Consumers are contacting companies, saying that they don’t want to do business with anyone advertised alongside content which supports Trump or white supremacists, and companies are listening.

The latest entity to announce a pull of advertising, however, isn’t a brand you’ll see on shelves — it’s the tourism bureau for the city of Milwaukee, which announced today that it will pull advertising from Breitbart after a report connecting the site to the neo-Nazi movement.

In October, BuzzFeed News released an investigation into the connection betweenBreitbart — and specifically former Trump advisor Steve Bannon and Milo Yiannopoulos — and the overlap between alt-right, white supremacist, and neo-Nazi movements.

What was uncovered is summed up in one quote:

“These new emails and documents, however, clearly show that Breitbart does more than tolerate the most hate-filled, racist voices of the alt-right. It thrives on them, fueling and being fueled by some of the most toxic beliefs on the political spectrum — and clearing the way for them to enter the American mainstream.”

This article and others covering the story are now being shared with advertisers, along with a question: Do you want your brand associated with this?

Wednesday morning, the campaign reached Visit Milwaukee, and was met with a strong response. The tourism bureau, which promotes events and attractions in Milwaukee, Wisconsin, responded on social media to say that they don’t want neo-Nazism associated with their city, and didn’t previously recognize that their advertising package included Breitbart.

We are on it – this is definitely not a placement that reflects the values of our organization or our city.

Other activists specifically tweeted screenshots to show how an ad, inviting visitors to Milwaukee, looked juxtaposed with a title attacking immigrants. Visit Milwaukee promised that their advertising agency is being contacted immediately, and Breitbart will no longer be supported by their ads.

We were not aware of this and are contacting our agency immediately. Thank you for letting us know!

Over a year ago, the Washington Post reported that Breitbart had lost 90% of their advertisers in a two-month period, with most of the remainder being conservative groups or products. It appears that advertisers still continue to trickle away, with not only consumer products, but tourist attractions choosing not to be associated with the site’s views.