This webcast will highlight not only the future market trends, but also the challenges and successes for the photonic industry in Virtual Reality (VR). Advances in form factor design represent an opportunity for companies who offer core competencies in opto-electronic design and engineering (ie. camera field of view — aspheres will help to meet FOV needs while keeping cameras compact) and optical sensors (motion sensors — opportunities for IR and optical gyroscopes). While simultaneously a need for content producers to understand and design for spatial computing. This webinar intends to tackle the tough questions of hardware and software for immersive technology. The webcast is organized by the VR/AR Association & EPIC

News reports of experiential location-based virtual reality (LBVR) in shopping arcades, theme parks and movie theaters are taking the world by storm. Companies including FoxNext, Zero Latency and Disney's ILMxLab with Star Wars are demonstrating that LBVR is a viable business for investment, which is clearly enticing mainstream consumers to satisfy their VR curiosity. This is demonstrated by the high levels of growth, with consumer spend expected to reach $809 million by 2022

The 45-minute online event will cover:
Why VR, AR, and MR are here to stay.
The VR/AR trends and innovations that indicates 2018 is the turning point year when mixed reality marketing begins to scale
How mixed reality disrupts the way brands, agencies and media companies must approach storytelling and how it compares/contrasts with current digital tactics
6 questions you must ask before you create visual storytelling with mixed reality
The webinar, hosted by Cathy Hackl of Mixed Reality Ventures, will feature Tim Greenberg, Chief Community Officer at the World Surf League and John Zuur Platten, former creative director of Niantic’s Pokemon Go! discussing the state of these emerging channels and show how brands can ease the transition of their communication strategies to accommodate these exciting technologies.

Consumers are desiring more immersive and engaging experiences, but developing such experiences can be challenging and costly. Amazon Sumerian strips away this complexity by making it easier, faster, and less expensive to develop and deploy AR, VR, and 3D applications. Join us for an overview of the Sumerian IDE, console, editor and hosts as well as renderings of demo use cases. In this hands-on webinar, participants will learn how Sumerian’s browser-based approach to application development is being used to create and publish scenes.

Kyle Roche, General Manager, Amazon Sumerian

Kyle is the General Manager of Amazon Sumerian. Kyle was the founder of 2lemetry which was acquired by Amazon in 2015 and became AWS IoT. He is a regular speaker at industry events for IoT, AR, and VR. He has authored numerous technical publications on subjects ranging from cloud computing to augmented reality. He lives in Seattle with his wife and 5 kids and is an avid wake surfer and hockey player.

Presented by members of the VR/AR Association, a global industry group that has over 3900+ companies and universities registered and working together on best practices, guidelines, and standards. VR & AR is now used to train staff at companies like Walmart. Attend to learn more!