September 24, 2015

Just How Many Free Plays Did You Give Out?

Our month-long promotion just wrapped where we gave away free plays in some of our lotto games. And folks have asked: Just how many player bonuses did you give out? The answer: A lot!

The “30-Day Ticket Giveaway” began Aug. 24 and continued through Tuesday. Players in Mega Millions®, Hot Lotto® and All or Nothing™ had the chance to win a free easy-pick play when they made a purchase. If their ticket was the 30th sold statewide in that particular game, the lottery terminal played a special “Surprise! Player Bonus!” sound and then automatically printed a free $1 easy-pick ticket for the next drawing in that same game.

We’ve now got the final figures from the promotion, and it turns out that players in Iowa received 29,792 free plays during the 30 days. Not too shabby!

(And here’s a hint: Check back here for the details about our next big promotion, which will start early next month.)

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As the lottery’s vice president of external relations, I’m a member of the senior management team at the Iowa Lottery, where I’ve worked since 1999. I’ve spent my years at the lottery learning as much as I can about all the ins and outs of the lottery industry. I’ll put that knowledge to work here so I can share the behind-the-scenes details with you!