One thing retailers off line have grown mighty adept at is cross-promoting. Online retailers can get in on the cross-promotion game as well. Perhaps the best online retail store at cross-promotion is Amazon. Small Business Internet Marketing cross-promotion online retailYou go to your favorite store and put a bit of merchandise on the counter and what does the sales clerk do? If she’s a smart sales clerk she’ll ask if you’ve tried the new wing-ding that nicely compliments this gadget you’re about to buy. Have you shopped there lately?

The night before my keynote presentation to independent retailers this past weekend, I was testing and preparing the final details for the next morning. Community Marketing Online Marketing Small Business Social Media Success community content marketing customers Jeff Korhan keynote presentation retailers social mediaJust before knocking off for the evening I decided to clean up my blog reader. To be perfectly honest, the above statistic surprised me. Given that, I suspect it was definitely a wake-up call for some of those in my audience. Apparently, that time is now. Why is this?

The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing. As the major big box outlets continue to grow and as consolidation rifles through the retail sector, the bigger brands only have a handful of outlets to sell their wares. With these retailers' size and growth comes another reality: they begin to dictate everything from quantity and terms to acceptable margins. Notwithstanding how the major retailers might feel about this project, it was a smart and wise play. retail. retailer. How do you win?

Social shopping has certainly helped to personalise the sometimes faceless online shopping experience, and with 67% of shoppers spending more money online after recommendations from an online community of friends or like-minded people (according to Internet Retailer ) a key element of social shopping seems to be the ability to recommend and share additional items that shoppers are likely to want to purchase. recent social shopping survey by e- tailer PowerReviews has also shown that a retailer’s own e-commerce sites play an important role in the purchasing process.

[Retail] L2?s top 20 luxury brands using digital – Burberry lead the way

Social media Social media for retail Social media news L2 luxury brands social mediaA recent report has revealed that social media adoption by the fashion industry has exploded over the last three years. The latest L2 Luxury Digital IQ Index report which was led by Scott Galloway, Professor of Marketing at NYU Stern, reveals that there is now widespread adoption of social media channels by fashion brands. The 49 brands studied in the report were given a Digital IQ according to how they scored in four areas of digital; their websites, digital marketing, social media and mobile capacities.

'Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau.

But Target did have another story in the news lately, and this one’s looking like a hit for the mega-retailer: Target scored by using influencer relations to help launch a plus-sized clothing line. Except, if you’re plus-sized, Target has not traditionally been your retail BFF. Influencer Marketing Marketing Bloggers influencer relations plus sized consumers Public Relations retail Target 'By Eleanor Pierce Target keeps shooting, and these last few weeks, there have been some hits and some misses. Miss: Canada. As in, missed the entire country. And it’s not like it’s small!

The retailer also “loved the idea of tying their brand to something as tangible and emotional as a card sent to a loved one in the mail.” ” Social Media Campaigns Gap holiday promotion mobile app Postagram retail SincerelyLast week the Gap announced a social media promotion for the holidays: the brand’s Facebook fans can send their own photos as real, printed postcards to their Facebook friends – for free. The Gap is the first brand to use startup Sincerely’s new “brand-centric service” Postagram Direct, which launched last week.

The trend is highly likely to continue, with the Centre for Retail Research predicting that the number of high street shops will decline by a further 22% by 2018. iConsumerism and retail decline. The decline of the bricks and mortar retail stores is a complex phenomenon, but there are two main trends. In the press, much of the discussion of the future of bricks and mortar retail has taken on an air of the decline of the Roman Empire, with nothing to follow but barbarians and illiteracy and darkness. credit: chrisjohnbeckett. It could just be something practical.

[Retail] Video: 2011 National Retail Federation Conference and New York Fun!

I was recently at the National Retail Federation Conference in New York with Blake Landau, we had a lot of fun at the event and running around New York. We actually had a few hours of footage and no-editing skills so my little brother Josh Morgan came to the rescue to make this for us (thanks Josh!). Hope you enjoy it and if anyone needs some help with video filming/editing (or graphics) then let me know and I’m sure my brother can help you for an affordable price

Business Development Productivity Weekly Letter auto repair blogging tactics bookstores Facebook realtors restaurants retail stores social media literacyWeekly Letter Volume1, Number 3. How often should I write? There is a long answer and a short answer. The short answer is “it depends” The long answer is that you should write and post to your blog (and/or Facebook) often enough that: Your readers come back for more. You can create a conversation and valuable relationship. You and your community know about wins and losses. Everyone feels comfortable sharing. Successes.

When I was conducting my Social Media Summit here in Chicago a few weeks ago I sensed that the concept was not resonating with some of the retailers in the group. Why are so many retailers offering free Wi-Fi without obligation to make a purchase? Awareness content marketing How-To Marketing Selling Small Business Success customers free Jeff Korhan mainstream small business marketing profitable retailersAre you still having some challenges wrapping your arms around the concept of content marketing to increase your small business revenues? Imagine Your Store.

Jon Stokes Social media for retail Social media tools and technology Social networks China China social media Pinterest Sina WeiboTweet New Chinese social media sites have long been inspired by popular sites and trends from the West, such as Facebook’s distant cousin Renren and Twitter’s brother Sina Weibo. It is no surprise then that they have embraced Pinterest with both arms. We’ve found over 30 Chinese Pinterest variants (and we reckon the number is growing); here are a selection of the most interesting ones. China pinterest sites. View more PowerPoint from FreshNetworks.

Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. This occurs if a retailer offers different prices depending on information they have collected about that customer. Firstly, retailers can collect details of a customer's previous purchases made on the website. The regulator says that there is no evidence, but a lot of concern, that this information allows retailers to charge a higher price to certain customers." Both marketers and retailers are going to have to take the lead here.

Amazon is changing retail. That should come as no surprise, but Slate published a fascinating article on July 11th, 2012 titled, I Want It Today , that dissects the next generation of what Amazon is going to do to disrupt retail as we have seen it to date. It's hard to overstate how thoroughly this move will shake up the retail industry. Same-day delivery has long been the holy grail of Internet retailers, something that dozens of startups have tried and failed to accomplish. To put it more bluntly: Physical retailers will be hosed." major retailer.

[Retail] Consumer loyalty, decision making and retail banking in a digital world

Three years later, much of this thinking is becoming a reality, even in markets where consumer loyalty is typically less reactive including retail banking. Customer experience Financial services Social business Harvard Business Review marketing Retail banking social media 'In 2010, the Harvard Business Review discussed how digital technologies, and the use of social media was impacting traditional thinking about the consumer buying journey. At this stage it is important to moot that not all loyalty is equal in today’s increasingly multifarious world.

Either way, Mashalot may be of interest, as a concept if nothing else, for retailers who are trying to use multichannel effectively. Jo Stratmann Social commerce Social media for retail Social networks Mashalot social online marketplaceToday sees the US-based launch of Mashalot – a site that has been termed as the “the first online marketplace embedded in social media” Launched in beta today in Minneapolis St Paul, the plan is to launch Mashalot nationally in early March 2012 at the South by Southwest festival in Austin, Texas. Tweet This! Post on Google Buzz.

Unfortunately, one still can't download either, and the acquisition of both car and furniture has required venturing into the world of retail. Something tells me that had I just purchased the same or similar items from Amazon.com or another online retailer, the Earth would have been moved to make my date, and they would be aggressively updating me if changes happened. I've had it with incompetent retail laggards - and can't endorse AutoTrader.com enough. The last few months in the Gray household have been ones of change. So change is in the air, indeed. Surprise!

Those who get the deals camp out for hours on end on unforgiving cement, and those who don't get the deals wind up trying to pick the retail shelves dry while muttering their disdain for the retailer under their breathe. If the sole purpose of Black Friday is for the retailers to clean their shelves or to get a whole whack of people into their stores, they can ignore the past five hundred words that I've written. retail. retail brand. retailer. Everybody loves a deal. Black Friday is one of those days when we wind up seeing the worst in people. brand.

Companies and organizations from satellite TV providers like DirectTV to the top multi-product retailers like Target and Walmart to professional sports teams, all engage in social media and what it has to offer. Social Media Brand marketing retail social networking television 'Whether you are a large company or one of the countless mom and pop shops that dot the nation in all 50 states, marketing your brand correctly is as important as anything else on your to-do list. Socializing Can’t Hurt Your Business. Followers and Friends Keep Growing. million Twitter followers.

Startups Statistics Tips Business ecommerce mobile retail shopping technology 'It’s no secret that the Internet has changed the way we do just about everything. Whether it’s research, communication or shopping, few of the affected areas even resemble their former selves, so why should your business be any different? The answer, of course, is that it isn’t. More people than ever are buying things online, but visibility isn’t the only reason to make the transition to e-Commerce. Here are the top benefits you’ll bring to your company and your brand by going digital. Easy Money.

Many retailers are opening tomorrow to give stuffed families the opportunity to walk off their tryptophan induced comas in the store aisles. Some retailers are receiving negative backlash for opening on Thanksgiving. But most turkey-blind retailers will be rewarded. “An estimated 33 million people, or 23 percent of those surveyed by the retail federation, say Thanksgiving will find them in stores at some point,” according to this USA Today article. Rants 2013 retail thanksgiving tradition work 'Today is the first day of Hannukah. Christmas?

It’s the next evolution of the sales “live chat” that can often be found in online retail spaces, taking the most up-to-date information from a web store, giving it a human face, and displaying it in an easy to understand manner for the customer. Dan Harris Social Media Social commerce Social media for retail 3 live shopping Online shopping social media threeMobile phone provider 3 has just launched the “3 Live Shop” in Sweden to blend the convenience of shopping online with the knowledge and personal experience gained through an in-store visit.

[Retail] Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The retail giant also made adjustments – in the moment – using Facebook to promote certain items. Will this experiment “spur on other retailers to use social media in new and bigger ways?” Social Media Campaigns Social Media Case Studies Black Friday holiday shopping mobile advertising retail WalmartWalmart’s “mobile-ad blitz” ran for 72 hours. ” The result?

[Retail] Social Success Stories: 5 Best Practices from the Market Leaders in Sports, Retail and Services

analyzed the social performance of top brands in retail, services, and sports, using information from The Fan Page List , the official list of Facebook and Twitter brand pages, to uncover their secrets to success on Twitter and Facebook. Converse , the leading retail brand on Facebook, excels at this. Large brands may have a natural advantage when it comes to social marketing, but a vibrant social community that generates ROI still requires intelligent strategy and hard work. Recently, we at Awareness, Inc., Here are five key takeaways to get you started today: Know Your Audience!

He recently presented his data-based insights and predictions on who is pushing ahead and who may not make it across the finish line in everything from social media and retail to brands at DLD NYC. retail. businessmodel digitalage dld dldnyc l2 marketing marketingprofessor nyustern retail scottgalloway socialmedia startup 'This is probably one of the most eye-opening perspectives on the digital age that you will see. We have new business models, brands that explode with popularity, platforms that keep being invented. But what does it really mean? Who is winning at business.

Epic Retail Fails Of 2011. Epic Retail Fails of 2011. Infographics celebrity plastic surgery finance health healthcare infographics Mafia New Year's Eve New Year's resolution retail failsThere is nothing I enjoy more than someone or something that just gets to the point. Infographics do just this. When I look at an infographic, I know that someone else took the time to do the research, and strain the results to give me a simple answer to life’s most interesting questions. can look, learn, laugh, and share the morsel of greatness with my friends. 2011 Connance.com.

We used Social Bakers to take a look at these two US retail giants and see whether they are making the most of their brands online. Katie Glass Social commerce Social media Social media case studies Social media for retail Social networks Barneys Saks social mediaTweet They’re two of the most iconic department stores in New York, but just how well are Saks Fifth Avenue and Barneys using social media? Despite being a mere ten minute walk down the street from each other, Barneys and Saks are already miles apart when it comes to Facebook fans. Think about when you post your content.

Tie this thought into the recent news of Amazon becoming very public about their media and advertising models (before moving any further, please read this article: Advertising Becomes Amazon's Newest Low-Price Weapon ) and you can see how hard retailers will struggle to beat Amazon. To understand this better: Amazon is typically the cheapest retailer. retail. retailer. Have you ever heard of the "razor and blades business model?" " The concept is pretty simple: give people the razor for free and make all of your money by selling them the razor blades.

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight group focused on traditional insight like mall traffic patterns and planograms. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion.

[Retail] How Sprouts Farmers Market is Serving Up Social Retail Success

'Tweetable Moments We want to humanize our brand as much as possible. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. With 25 new stores opening this year, this natural food grocery chain has a lot to be excited about. Dana and her team use social to make these launches as successful as they can possibly be. One of their challenges that social can help overcome comes from expanding to new regions. Dana’s team has put together the Sprouts Love Expansion campaign. ” and used the answers that Sprouts lovers gave. via FIFA.com Nick loves this idea.

[Retail] Use Social Media to Cash in on Holiday Retail Marketing Efforts

With the holiday season just around the corner, many retail marketing execs are likely polishing up their efforts to make it a winning campaign for their companies in hopes of offsetting a sluggish economy. With that in mind, what are some things for retail marketers to keep in mind as they put the finishing touches on last-minute efforts to secure more return on investment (ROI) this holiday season? For many small retail businesses, an image is worth a thousand words. to attract a larger audience on Twitter. Photo credit: Blackdiamondpr.com.

48 PERCENT OF U.S. CONSUMERS RESEARCED PRODUCTS ON A MOBILE DEVICE WHILE IN-STORE in December 2010, according to research from Oracle and ATG. This represented a 78 percent increase compared to November 2009, when just 29 percent of consumers were using their mobile devices for research in-store. Unsurprisingly, the data shows that younger consumers (ages 18-34) were the most avid in-store researchers (60 percent), up 46 percent from November 2009 (41 percent). But the real opportunity just may be a more mature demographic. The research also discovered an interesting gender gap.

Proving yet again a real commitment to opening new avenues of success for online merchants everywhere, comparison shopping engine SortPrice.com has now built virtual stores for more than 1,000 retailers through its Merchant Store application on Facebook. SortPrice was one of the first to offer a virtual storefront for retailers on the Facebook Platform when it introduced the Merchant Store application a little over a year ago. “Having our SortPrice Facebook Store brought Equestrian Collections closer to our fans and helped make our 4th quarter a banner one.. Digg this!

Over the past few weeks I have been interviewing retail businesses that belong to the same association, and naturally have some things in common. In response to my query of their top challenges, here’s what the owners of three respective retail businesses had to say. Awareness Marketing Online Marketing Selling Small Business Social Media Trends customers differences engagement Internet Jeff Korhan listening marketing Marketing Mix online phone retail similarities social mediaThat’s what you notice on the surface. Cross-Section of Challenges. Doubtful.

[Retail] Social media, perfect information and whether the best products will always win

Matt Rhodes Social business Social media Social media for retail Social media strategy macroeconomics Perfect information ratings and reviews social business social mediaTweet There is a concept in macroeconomics called ‘ perfect information ‘ In brief (and apologies for missing many details of the theory and debate for a non-specialist audience), this would say that if all consumers know all things, about all products, at all times, then they will choose the best one for them. The best products would survive, because they are the best. Organisations such as Which?

Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Retail is, without question, morphing from a physical location (a shopping mall or a busy intersection of a popular city) to a state of digitization. What Amazon started is now being continued by new and fascinating online retailers like Fab. online retailer. retail.

Retailers are tracking customers purchases and using that data to create customer profiles to make their marketing strategy better, and this infographic shows you why and how. Be afraid, be very afraid. Okay, not really. Everything will be okay. This weeks theme is…well there really isn’t one. So lets just jump right in. The first infographic we’re going to look at is about consumer purchases. Next up, is the social media monster. We all know social media can be quite distracting. This infographic shows you just how disruptive social media can be. Presented by Camcode.

We’ve written previously about the value of social shopping and how it can benefit online retailers , and it seems that the issue of social commerce has risen to the forefront of e-commerce strategy discussions again. Tags: Jo Stratmann Social commerce Social media for retail ecommerce Electronic commerce facebook Facebook Credits Facebook Gift Shop FreshNetworks Max Factor social commere social media Social network Social commerce involves the use of social media, in the context of e-commerce, to assist with buying and selling products and services online. Tweet This!

[Retail] Business and Marketing Tips for the Beginning of the Holiday Season

Any business or retailer who doesn’t make an effort to capitalize on the holiday season is frankly just silly! Here are a few examples of concepts that you might want to promote and how to make the most of them during the holiday season : Retail Establishment or Website – we all know that retail rules when it comes to the holiday season. If you own a retail business or a website that is retail-based, take this golden opportunity to offer new products. 'Is anyone else completely shocked and overwhelmed that the holiday season is quickly approaching?

Retailers might not like to hear this, but it is true. retail. retailer. amazon apple avinashkaushik businessinsider businessthinking customerservice fieldnotes futureofamazon futureofbusiness google hardware henrybloodroot ignition innovation jeffbezos retailretailer software 'Don''t try to be like Amazon. Amazon is a business like no other. They have a spirit of innovation that looks at both software and hardware, plus they have a spirit of customer service that is tough to rival. For a myriad of reasons. How is Amazon thinking there days? Watch this.

The reality is that we still spend excessive amounts of time shopping at in-store retail locations. The reality is also the fact that in-store retail has yet too be optimized for the User, as shopkick and foursquare themselves are still taking on a company-centric approached as opposed to an user-centric one. It involves the socialization and technological expansion of the in-store retail space, the message element and the user element. What’s great here is that User Marketing adds greater value to many elements that already exist with in the in-store retail space.

If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. These retailers were each pursuing a strategy that positioned their Facebook presence as a virtual extension of their website into the social network, one that permitted both browsing and actual e-commerce transactions within the confines of a Facebook tab. Penney, Nordstrom and Gamestop.

Big data Customer experience Digital tools and technologies Future of market research iBeacon Internet of Things location-based targeting marketing new technology Retail targeted marketing targeting 'You’ve just finished admiring a new TV in your favourite department store and head off towards the escalator vowing to pop online later and order it. Your phone buzzes in your pocket. You pull it out and there’s a notification offering you a 10% discount if you order a TV in-store today. You’re sold and click the button to confirm the transaction. Why have iBeacons emerged?

How the internet of things is changing the retail experience. 'The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode but first. The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! is Alexandre Augusto Mosquim. Anna Farmery discusses Converge with Ray Velez of Razorfish - the convergence of marketing, creativity and technology. Hasn''t marketing, technology and creativity always been converging? How you.

And unlike traditional retailers, it recognizes its own potential disadvantages and innovates ways to overcomes them. The company has no retail locations to pick up merchandise, but it ships instantly, often for free. Everywhere I turn I hear about how important the customers is to success. Really? It is like the 21st century created a new consciousness about the value of customers. The fact is that the customer has been and always will be the only reason you are in business, period! The Customer Is The Center of Your Universe. In the center is the customer. Immediately.

They say it’s a video to learn how to bring your retail skills to the next level. Social Media Top 5 awkward pregnancy photos farting preachers gin and topics retail training video selling is service service is selling two hamsters one wheelI believe fall has arrived! Which I would be totally excited about, but it also means football season and my Bears had a rough game last night. What makes things worse is they lost to the Packers. It’s one thing to lose a game. It’s an entirely different thing to lose to the cheeseheads. But alas! Selling is Service. But this?

percent of deal users are returning for full-price purchases at restaurants, bars, salons, and other retailers. retail. advertising businessmodel clickz dailydealsite deal51 groupon ipo localmerchant marketing metasearchengine promotion retail wallstreetjournalBe careful if you're thinking that you can replicate the success of Groupon. While Groupon sets its IPO (more on that here: Groupon IPO: It's Here! ), not a day passes without a new (or existing) company trying to replicate the model of offering a daily deal from a local merchant at a radically reduced discount.

Leading retailers, meanwhile, are monitoring the in-store movements of customers, as well as how they interact with products. These retailers combine such rich data feeds with transaction records and conduct experiments to guide choices about which products to carry, where to place them, and how and when to adjust prices. Methods such as these helped one leading retailer to reduce the number of items it stocked by 17 percent, while raising the mix of higher-margin private-label goods—with no loss of market share. But retailers aren’t alone. Confronting complications.

[Retail] My VenueLabs Webinar Presentation on 1/31/12 – Recorded Session will be available shortly

For those of you who are interested, here’s the presentation I gave today with Venuelabs.com on Social Media Analytics for Retail Stores. Venuelabs marshall sponder Retail Store Analytics venuelabs WebmetricsguruThe webinar went very well and I think we got to some interesting questions and insights – it was for a select audience, no doubt, that needed what Venuelabs has to offer (with [.].

Retail Week. As part of its Technology and E-commerce Summit, Retail Week held a 24-hour hackathon with the aim of ‘creating the ultimate customer experience’. The idea, conceived by Dutch company Kega Retail , would mean if an item is abandoned in an online basket, the next time that customer is passing the retailer’s physical store, they would receive a message to their mobile via iBeacon with promotions prompting them to invest, hopefully resulting in sales conversions for the company in question. Hasbro. Unilever. Tesco. CaixaBank and Global Payments.

Ultimately, when it comes to the retail experience, I believe there are two types of consumers: The ones that want to get in and out as quickly and efficiently as possible, and then those that want a bit more of an experience (they want to walk around, get information from the sales associates, be handled just a little bit). In short: consumers knows more than most retailers about what they''re buying, and if they don''t, the information is readily available in the palms of their hands. and he was raging against the retail experience and RadioShack ''s most recent announcement.

According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." " Creepy invasion of privacy or awesome use of technology at the physical retail level? compare prices among retailers, the survey says. Both consumers and retailers are empowered like never before. internet retailer. retail. retailer.

Here are 5 reasons why heat mapping helps online retailers: Easy to install and even easier to understand. The post 5 Reasons Heat Mapping Helps Online Retailers appeared first on SHIFT Digital. Talk about easy! In less than 10 minutes, a developer can embed the html code used for heat mapping onto your website and begin the heat mapping analytics process. Within weeks you will have a clear picture of exactly how your customers are using your website, detect flaws in your business flow and identify any wasted space, or as I call it “virtual real estate”. Detect Flaws.

'How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S. How is iBeacon different than using GPS for geo-location?

When Sao Paulo was thinking about how to get people to come to shopping malls.they didn't look at retail management, they thought about what places looked like when people wanted to spend time there. They didn't think about the mall as a retail space , they saw it as a space to create a place people wanted to spend time, a place people wanted to visit. The concept is a leisure experience, knowing that when people enjoy going somewhere they will explore.and that includes the retail environment. Successful brand managers think differently. The architect says.

[Retail] American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts. Social Media Case Studies American Apparel clothing flash sales Promoted Tweets realtime marketing retail ROI social media ROI Twitter Twitter marketing 'Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand.

the badges on Foursquare have never been of real inter­est to me from a con­sumer or a retailer point of view. the badges on Foursquare have never been of real inter­est to me from a con­sumer or a retailer point of view. the badges on Foursquare have never been of real inter­est to me from a con­sumer or a retailer point of view. You’ll get tired of col­lect­ing Foursquare badges. Some ques­tions to consider: How long do you think a Foursquare badge for Star­bucks will bring peo­ple in the door? How about a badge for Bravo ? And what will that mean for Foursquare? badges.

[Retail] Peer-to-peer payments come to Snapchat but what are the implications for retail banks?

Secondly, the proliferation of alternative payment processes serves as a reminder to retail banks that digital disruption and changing customer behaviour cannot be ignored. As yet, we do not know what impact peer-to-peer payments will have on revenue streams in retail banking, but we do know that it is opening up choice. Given that the next generation of retail banking customers will grow up on social networks, and probably be more familiar with them than they are with retail banking brands, this could prove dangerous for financial services.

However, in the long run social media will back fire on you if your organizations culture is not designed to “ be social “ In a Business Week article titled “Zappos Retails Its Culture : Christopher Palmeri writes “ Customer service reps are given plenty of freedom. In a tough year for retail, sales are up by double digits. Everywhere we turn those who proclaim to understand social media are talking about measurement and ROI from social marketing. But exactly what are they buying? And Those Issues Are? 95% of Zappos sales were transacted online.

Just as brands were getting semi-used to engaging with consumers in the online channels, how are things going to change when consumers bring this added perspective right down to the retail level. The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. You may not be surprised that people are doing this, but trust me, retailers have close-to-zero clue how to deal with this. This cuts down the response time afforded most brands and moves retail into the real-time Web (probably kicking and screaming). retail.

[Retail] Facebook for fashion brands – it’s about more than the product

Customer engagement Mark Jennings Online communities Social Media Social media for retail Social networks BMW Burberry communities customer insight facebook Fashion FreshNetworks Gucci Louis Vuitton online communities Ralph Lauren social media social networks WaveMetrixWaveMetrix have published their review of Q4 2010 social media trends and it highlights some interesting moves for fashion brands using social media, especially Facebook. You can see from the pie chart below which areas the the audience were engaged around. That trend is not universal however.

[Retail] Top Social Marketing Lessons from Leaders in Sports, Retail, and Services (Infographic)

In our latest marketing white paper , Social Success Stories: Marketing Lessons from Industry Leaders , we analyzed the top social brands in retail, services and sports to identify and share their best-in-class strategies for success. We reviewed their social presence and analyzed the content strategies used by social marketing leaders such as Converse, Whole Foods, NBA, ESPN, Farmers Insurance, and American Express, on the two most popular social networks, Facebook and Twitter. How often? What kind of imagery supports their brand? We want to hear from you!

This is just another shift in the ever-changing and constantly evolving retail channel. retail. retail channel. amazon blockbuster business chrisanderson content internet manfromatlantis massmarket massmerchant movies neverbeforeondvd onlinevideo retail retailchannel sonypictures television thelongtail waltdisneystudios warnerbrosThis is less about the tail making more money than the head. The theory of The Long Tail is that the total sales of these non-hit products could outsell those of the few popular items. Whether or not this has crystallized is not the point.

In order to help you become the #1 football fanatic on the block, here are just a handful of socially savvy ways to shop for NFL merchandise: Following NFL Retailers for Deals. More and more NFL retailers are turning to sites like Facebook and Twitter to promote and advertise their football merchandise. Social media is quickly becoming the best channel for retailers to distribute deals and coupons. Retailers Prefer Social Media. Not only is advertising via social media a more effective approach to take for retailers, it’s a better route for shoppers as well.

comparison of three retail and social media experience sum it up nicely: Store 1: Uniqlo: I’ve heard various things about Uniqlo and browsed their stores, but this was the first time I’ve intended to make a purchase, having seen numerous mentions of their selvage jeans ( Selvage refers to the method of stitching, if you’re not a denim geek). The financial risk would be the outlay on posting one reasonable sized box (About £10), and the risk of losing one additional pair of trainers (Retail £70, so under that). After 40 minutes I came back and my jeans were ready.

Brazilian fashion retailer displays Facebook ‘likes’ for items in its real-world stores. One of the problems brick-and-mortar retailers have with Facebook likes is that – by their very nature – they’re visible online, rather than in stores. Enterprise Marketing Retail Social Media social media marketing Social StrategyAt the opening of 2013, one thing is certain. Social Media can no longer be looked at as an experiment. How are big companies reacting to the upsurge of social media? Equine Dentist Builds Relationships with Facebook. References.

Most retailers struggle to retain customers because of digital technology. It''s easy for a potential customer to walk through a physical retail environment, and then use their smartphone to either find a better price, become more informed about their purchase or ask their social network their thoughts on the pending purchase. Initial thinking on showrooming was that it would cause mass disruption to the retail space. In fact, it''s become so pervasive that retailers have created other terms around it to put it into perspective. How does this change retail?

[Retail] The Impact of Reviews and Other Social Media Content on Shopper Purchase

Along the path to making a purchase, nearly Click to read more » social media strategy google haul videos mobile marketing online retailers SEO social recommendations ZMOTIn April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). The concept is built around the 70% of Americans who look at product reviews before making a purchase, the 79% who use a smartphone to help with shopping, and the 83% of moms who do online research after seeing TV commercials.

[Retail] The Impact of Reviews and Other Social Media Content on Shopper Purchase

Along the path to making a purchase, nearly Click to read more » social media strategy google haul videos mobile marketing online retailers SEO social recommendations ZMOTIn April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). The concept is built around the 70% of Americans who look at product reviews before making a purchase, the 79% who use a smartphone to help with shopping, and the 83% of moms who do online research after seeing TV commercials.

Community Marketing Online Marketing Selling Small Business Social Business Success business network business networking Buy Local communication community customer service customers hyperlocal Jeff Korhan Leasing local business Local Business Network Local Community Local Franchise Local Network Local Purchasing local retailer mainstream small business social media social networking Visit Local 'Local businesses are their own location-specific network , and they tend to support each other and freely share without compromise. What is your business doing to tap into at least one of them?

The ditigal world offers not technology for technology's sake.but it allows us to give people an enhanced relationship from the ordinary retail reality. brand Social Media digital world technology retail social media social media customer services customer servicesTechnology is an enhancement for marketers, not a replacement. Often people see social media as a quick fix, or instead of a traditional method.and of course, it can be used for a replacement but the power is not AS a replacement. For me 3 key enhancement areas could be. Speak to ME not the general public.

It wasn't the mad hoards of people trampling one another for the latest electronic whiz-bang, and it wasn't the dreaded story of a major retailer's site going down, making them unable to capitalize on months of build-up, ad spends and hype (not to mention damage to the brand). Yesterday, The New York Times ran a news item titled, Retail Frenzy: Prices on the Web Change Hourly. From the article: "Retail price wars online have entered a new era of speed and precision, creating a confusing landscape for shoppers in which prices leap and plummet on short notice. retail.

Most online retailers talk only about themselves on Facebook. According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on their Facebook pages. In fact, as the infographic below suggests, two-thirds of online retailers on Facebook are almost purely promotional. facebook argyle social E-commerce facebook Timeline Jolie O'Dell online retailers Venture Beat

'A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Facebook Social Business social media Internte Retailer IRCE IRCE 2014 Vistaprint Much of the value of social media lies within the data that is readily shared by its users. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers.

Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. " It's important to understand the new retail landscape. Online, we tend to shop for the things we've indentified, while retail outlets can suck consumers in by surrounding the products we went to the store for with other opportunities. We can shop online while we're still in the physical retail space. Brands and retailers are going to adapt to this. apple.

" Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other retailers or complete their transaction with another retailer (even later at home). Showrooming has been a headache for retailers for several years - and continues to be a challenge - as more mobile devices become increasingly connected and pervasive for consumers. It''s an always open retail landscape. retail. retail landscape. retailer. First, we had "showrooming." Now, we have "webrooming." Brands.

Retail – trying on clothes virtually. Katie Glass Social media for retail Social media news Social networks facebook Google Drive instagram Tumblr what's hot in social mediaTweet It’s the end of April which can mean only one thing…our monthly round-up of what’s been causing a stir in the world of social media. Movers and shakers. couple of the giants of digital made some interesting moves in April, with Facebook buying Instagram for a sweet $1 billion and Google turning up the heat in the cloud wars with the launch of Google Drive. million blogs. What have I missed?

Innovation Retail Social business Brand Cadbury Coca-Cola cocoreation Crowdsourcing FMCG food and beverage FreshMinds Friday picks future of market research innovation starbucks 'Every week we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week we’re looking at five large food and beverage companies that are really pushing the boundaries in their industry, using digital technologies to drive this innovation – including Starbucks, Coca Cola, AB InBev, Nestle and Cadbury.

There's no denying that the digitization and e-commerce evolution has radically changed the retail landscape. As retail continues to tinker with models to encourage people to come down to their physical stores, it's hard not be overwhelmed by everything that brands like Amazon are doing (see here: When Real Time Becomes Really Real Time ) and how things like showrooming and smartphones are playing a major part in retail's struggle to keep pace and relevance. What retail should do. retail. retail experience. retail landscape. the future of retail.

Being a retail creature of habit, I realize how bad this is for the retailer, but the truth is that reading, buying and storing my books in the cloud trumps all. Retail is going to have to change. Amazon just released a new mobile app called, Price Check , that allows consumers at the retail level to use barcode scanning, their camera or speech to text search to price check and compare with Amazon (and their merchants). Once again, Amazon is changing not only online shopping but the entire retail experience. retail. retail experience. apple.

Don't blame Groupon for the results, blame the local retailers. While I'm sure that Groupon and other daily deal sites make a lot of promises in selling these opportunities to retailers, it's still - one hundred percent - the retailers opportunity to win over some new customers and build loyalty. While there are countless customers just looking for a quick bargain (and nothing more), retailers need to smarten up and wake-up to this reality (think of it as shrinkage). " Is this Groupon or LivingSocial 's fault or was this a failure of the retail experience?

Katie Glass Social media Social media case studies Social media for retail Social networks Rutting season social media case study Ted BakerTo celebrate the launch of their new AW11 Collection, Ted Baker recently ran a new social media campaign entitled ‘It’s Rutting Season’. Customers were invited to visit the Ted Baker stores in Glasgow, Manchester and London on particular dates in order to have the chance to ‘strut their rutt’ in store. This involved having their photo taken in a magical woodland setting whilst wearing a nicely designed deer mask. Creating a dedicated Facebook App.

In my first business book, Six Pixels of Separation , I recount the story of a friend who was looking to launch a retail endeavor. The risk associated with a retail location - where you're beholden to issues like foot traffic and weather - seems so unpredictable when compared to the online world. He doesn't have stress over union strikes and other anomalies that can impact a retail store (like construction or even if the stadium decides to move). retail. Consumers are not just people who see media and advertising. It's a true petri dish. but they're all online.

Facebook Will Be 50% Of Online Retail By 2015: Infographic. retail. amazon apple business charlierose content economy facebook fastcompany future google infographic markzuckerberg marketing media microsoft mobilestrategy onlinesocialnetwork purchasingdecision retail sherylsandberg socialcircle strategyFacebook continues to grow, change, add, adapt and connect us all (whether you like it or not). In the past few weeks there has been three pieces of content that best frame Facebook's place in our society. This would be a mistake. Charlie Rose interviews Mark Zuckerberg.

Can retail layout be applied to office design to create engagement? Pod Casts brand podcast social marketing business ideas brand marketing thomas wedell innovation retail engagement 'The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode but before we start.The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! is Vivien Boirdron. Anna Farmery talks with Thomas Wedell-Wedellsborg about bringing ideas to life. We discuss.

The retailer’s new programme is the latest in the ‘quantified self’ trend aiming to satisfy customers’ eagerness to analyse their own data themselves, rather than letting brands do it for them. Customer experience Data visualisation Digital tools and technologies Mobile Retail Apple Watch Brand Match iCloud iPhone quantified self Savings Catcher Walmart 'Walmart, the world’s largest public company according to this year’s Fortune Global 500 list, is letting its shoppers analyse their own shopping habits data. In this sense, the scheme is similar to Sainsbury’s Brand Match.

[Retail] Four luxury brands that lead the pack in social media innovation

Tags: Matt Rhodes Online communities Social Media Social commerce Social media case studies Social media for retail Word of Mouth Burberry Business facebook FreshNetworks Jimmy Choo Louis Vuitton Luxury good Marketing and Advertising New York University Stern School of Business Oscar de la Renta Prada social media Twitter

When I was a kid, I used to take catalogs of the big brand retailers, and play this game, where I had to choose one thing from every page. What I''m trying to say, is that I''m a retail nerd. know what you''re thinking, if you hang on to the receipt and bring it back to the store with you, most retailers are fine with bridging the gap by either paying you back the difference or with a gift card, but who has the time? Yes, I also realize that how these retailers concoct these offers is a part of the problem. retail. retail nerd. retailer. flyer.

It is a striking acceleration of the retailer's fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers. retail. advertising amazon author bookpublisher bookpublishing data ebook ipad iphonekindleapp josephjaffe kindle kindlesingle lifeafterthe30secondspot literaryagent retail richardcurtis stephenking technology thematrix thenewyorktimes theterminator webanalyticsStop me if you've heard this one before: "technology is the great disruptor." From the article. Hardly. Hardly.

This the magic of community that Apple amplified with their retail stores that revolutionized retail. Apple used their extensive creative and financial resources to take what is best about local retail to design an experience that engages buyers that are often fanatical about the Apple brand. 'Tomorrow is Small Business Saturday. It’s a day that may not necessarily be on the radar of of many consumers, but it is one that is especially important for l ocal small businesses. This day is about more than business; it’s a celebration of community. .

retail. boxingday brand brandecosystem businesstravel communitymanager customerengagement customerservice digitalmarketing facebook frontlineworkers luggage pr publicrelations retail socialmedia traditionaladvertising travel twitter yelp youtubeA post Christmas story that is worthy of your attention. was in the market for luggage. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something of quality. went over to the store the day after Boxing Day to see if there was anything left and/or anything on special. brand.

There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. In short, they're getting the full, physical retail experience - which could even include some consultation by the sales associate - only to lose the sale to the online channel or another retailer who is offering a better price. Many retail pundits agree that physical stores need to offer more services and value if they are ever going to compete. Could retailers charge a fee if they're simply worried about showrooming?

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