Monday, February 20, 2012

Kingdoms of Amalur: Reckoning is a game all about fate.
Having died once and being the first person resurrected by a device known as
the Well of Souls, you fulfilled your destiny and are no longer bound to it.
This means you can change the fate of the world and those around you, except you
don’t.

Monday, February 13, 2012

With the February 22 launch of Sony’s brand new handheld,
the PlayStation Vita, you’d think there would be more advertisements for it.
With less than two weeks, I’ve yet to see a single TV, radio, magazine, or
internet ad for it. In fact, the only advertisement I have seen is the Taco
Bell promotion that gives away a free PlayStation Vita every 15 minutes (theyaren’t).

In an interview with the New York Times, John Koller, senior
director for Sony’s handheld consoles, said the company is spending $50 million
on commercials, billboard, retail details, online banners, and social media
including a Twitter campaign themed, “Never Stop Playing,” with the hashtag
#gamechanger. Koller says the campaign is focused on brining “the largest
platform launch in terms of marketing investment we’ve ever hand.

That would sound great, if their demographic wasn’t so
niche. According to Koller, the target audience for the Vita is men in their
20s who play video games eight hours a week for more and own a PlayStation 3
console. The challenge that lies ahead for Sony is to overlap that market with
those who already own other mobile or handheld devices, such as the iPhone or
Nintendo 3DS, and pull them towards the PlayStation brand.

Who am I?

Cameron Wright

I'm a freelance game critic. I write news articles, features, reviews, and critiques for PC and console games in addition to other topics across the industry. I was a senior editor for Darth Hater before I started freelancing. Since then, I've written for IGN, Complex, Gameranx, and PC Gamer.