As you may have already gathered, AdViking is plagued by multiple personality disorder, and one of those many facets is now up and blogging over on BrandRepublic as of last night. To paraphrase an 80’s band, the Blogosphere Will Eat Itself…

There, as here, AdViking notes something of an upsurge of comments/questions/pontifications about the significance of Web 3.0 though… as well as picking up on comments found below refering to the Facebook trials.

Annoying as the term will doubtless become it presents a useful wireframe to hang speculation about what comes next.

For me? It’s the next step on the path to personal relevance: more relevant search results/dynamic content/social networking based on intelligent interpretation of what the ‘right’ answer is to the question I’ve asked.

A good portion of that relevance should come from location information… where can can begin to really unlock the value of the web’s growing ubiquity and portability.