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Final Projects Master of Communication Design Lab

22 de January de 2019

New Visions, New Leaders

"Masters of Design and Innovation 2016"

Number 09 - 22 de January de 2019

Masters of Design and Innovation

1 Program Leader

“On/off advertising? PR and Branded Content? Digital and Social? The world of brand communication is undergoing an unparalleled revolution. And more than ever, great possibilities for professional success are opening up in this changing environment. The key is to learn to understand and control it.

We want our students to find the most appropriate place to develop their talents. In a changing and challenging environment, we provide the knowledge needed to develop original and effective strategies, and noteworthy and innovative creative ideas.

Our goal is to help them master the complexity of new communication environments, where technology and digital environments play an important role and where the relationship with the consumer has changed in a very relevant way. Our priority is to expose them to real challenges, tangible projects, and professional processes.

In order to succeed in any of the fields of communication, it is necessary to emphasize a key value: creativity, understood as the ability to have inspiring, cross-curricular ideas, develop them and know how to develop them at all points of contact with the consumer. Creativity in the whole process, starting with the study of trends and behaviours, through the development of a strategic approach, reaching the creative idea and its planning and execution.

The master implements all the phases of a genuine agency process, from the initial challenge of the brand to the implementation of creative solutions. We want our students to make use of the appropriate tools and knowledge and to embrace them as a new way to look around, to listen, to develop and to reinvent their surroundings.

We help them become professional communicators and communications people, combining their individual talent with learning. For this reason, priority is given to exercises on real cases and access to business projects that can challenge them and develop their skills in environments that resemble the reality of their future profession.”

Ugo Ceria

Program Leader Master of Communication Design Labs

2 Who’s behind?

MDI is a place in which to ask new questions, questions that find in design the opportunity to be projected, transforming the way we live, the way we think, build and communicate.

Pablo Jarauta

Unit Coordinator

Being tutor in the Creative Strategy module has been quite a ride. The final thesis has served as an exciting & vibrant conclusion to a year of sharp discussions around brands and their growth through communications. The students have been collaborative, inquisitive and have delivered relevant campaigns that they should feel proud of. Best of luck to all.

Hector Saracho

Unit Coordinator

I love to see that the students use the knowledge they gain during their classes to help their personal projects to take shape and grow. And the fact that their thoughts are less and less linked to traditional communication ideas but rather engagement programs, arts, products and services reflects the world we live in. The rules and tools we share with them shall help them on their individual paths. I am excited to see, what they do.

Kai Plastcke

Unit Coordinator

At root level, communication works when it’s authentic and believable. As tutor, my job is to develop the personalities and profiles that today’s creative industry demands. It requires a new skill set that combines design, strategy, creativity right through to innovative thinking. You’ll need them all to make emotional, coherent and authentic messages that resonate with today’s audience