At the Spectator Plaza at the Heritage Classic, Upper Deck made sure kids got the opportunity to open up packs of cards and the company handed out new collector binders as well to help cultivate a love for collecting. By looking at these pictures, it’s obvious the promotions worked.

A father and son share a memorable moment putting their Oilers cards in their Upper Deck collector binder.

Families also flocked to get their very own Upper Deck personalized trading cards done at the venue. It was the most popular activation at the Spectator Plaza over the weekend. These little rookies look great!