GM to roll credit card

AUTHOR(S)

Serafin, Raymond; Fitzgerald, Kate; McManus, John

PUB. DATE

August 1990

SOURCE

Advertising Age;8/27/1990, Vol. 61 Issue 35, p2

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Unveils the plan of automobile company General Motors Corp. to launch a credit card in 1990. Coverage of the credit card; Plans for the advertisement of the card; Implications of the plan for the company.