Marketing Plan

Entering its first year of service, The Wash will utilize a comprehensive marketing strategy to position itself for a timely and lasting success. The basic market need is a premium exterior/interior auto care facility that will exceed customer expectations.

Market Summary

The target market has a population of 68,925 people. The Varina District of Henrico County is a growing community that is brimming with opportunity for economic development.

Market Demographics • Population in target area 68,925. This number is expected to grow 4.5% by 2011. This is important as it relates to self serve revenue • Three car dealerships in target area • Three apartment complexes and a town home development in target area

Market Trends
There has been an upturn in the carwash industry. The average home washer is being encouraged to wash their car at a car wash facility. This is part of the “Green” initiative to prevent the inevitable chemical waste from being absorbed into the environment.

SWOT Analysis

The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing The Wash.

Strengths • Strong market demographics • The only carwash facility west of Laburnum Ave. • Depth of services not offered by competitors

Weaknesses • The need for reliance on outside investors • The learning curve associated with entering into a new industry.

...Part 1
Obtain the information about marketing strategies that are currently being considered by your organization.
Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives.
Therefore I would like to discussion current marketing strategies of Starbucks.
Starbucks is particularly proud of their commitment to maintaining quality, integrity, and great taste of coffee through the course of its growth, and coupled with that commitment is the high value placed on the employees (partners) worldwide. "We realize our people are the cornerstone of our success, and we know that their ideas, commitment and connection to our customers are truly the essential elements in the Starbucks Experience."
Starbucks' value for people goes beyond the employees, however. The relationship between the strength and vitality of the communities and the success of Starbucks is highly valued: investing in communities is not only the right thing to do, it has become part of the tradition of the Starbucks culture, to help produce social,......

...of the paper is to provide an overview of marketing plans. I will do this first by providing the definition of marketing plans. I will discuss how a marketing plan helped make a product or service successful. I will also discuss how decisions in a marketing plan led to failure; I will analyze what was the difference in two examples. Next, I will provide a movie that was considered a box office failure. I will apply what I have learned about the concept of marketing plans, and what could have gone wrong in the studio’s plan with regard to forecasting demand for the project. Let’s begin with sharing my understanding of marketing plans in the roles that it plays.
Marketing plans are tools used by managers to guide the process of marketing. Marketing contain strategies and consider many environmental aspects that work together to affect the success of the product or service being marketed. Marketing plan details a company’s marketing effort. It may be laid out for an individual product or for the entire company and all its products. Marketing plans helps establish, coordinate and direct marketing efforts.
Marketing plans has different keys to success. Successful marketing requires companies to have capabilities such as understanding customers and competitors, creating customer value and keeping customers.
An example of how a marketing plan helped make a product or service successful would be Kellogg’s Special K cereal. The market plan for this company was to target......

...Marketing Plan Guidelines
Ok, so this is the real deal – the synthesis of everything you’ve learned this semester. It represents a big chunk of your final grade and will probably teach more than all the chapters and multiple choice exams combined!
1. What is a marketing plan?!?!?
So, the first question is, what the heck is a marketing plan? Here’s a couple of Google definitions I found:
- - “an integral part of the business plan stating in words and numbers how, where and to whom a business proposes to sell its product and/or services.”
- - “details of specific tasks worked out by and for a business concerning how market research, product choice and pricing, advertising, promotion and distribution will be done.”
- - “A Marketing Plan is a written document that details the actions necessary to achieve a specified marketing objective(s). It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years.”
Here’s my definition:
- - “A Marketing Plan describes how you’re gonna get your product in customer’s hands.”
Of course, different projects will require different definitions, but the idea is describe how you’re going to maximize sales, fix image problems, introduce new products, battle competition, or whatever specific problem your firm is facing.
2. What does a marketing plan look......

...Marketing Plan for Island Air:
Ho`olaule`a- A Celebration
Marketing Plane Time Frame: 2014-2015
Submitted by Jason Vellen from Vellux Marketing Consulting: To the Board of Directors of Island Air
Submitted on: 6/7/2014
*
Executive Summary
Island Air is a niche player in the interisland market of Hawaii. It has a long history in the market, and its primary revenue source is achieved through selling tickets on its planes that offer transportation among five islands within Hawaii. It currently has a market share of 10% and an average load factor of 54.5% (percent of seats sold on each flight) Its main competitor is Hawaiian Air who has a market share of over 85% and a much higher load factor on their flights (1).
Island Air does not have the resources to compete directly with Hawaiian Air for all travelers, rather through effective marketing which is outlined in this plan it will draw away travelers from Hawaiian Air thereby increasing its revenue by approximately 20 million dollars a year, or 30 million during the entirety of the marketing campaign. To achieve this increase in revenue both load factor and market share are going to be increased.
The next year is an exciting time for Island Air and presents a great opportunity to implement a marketing plan that will achieve the above revenue growth. Island Air will be receiving brand new highly efficient Bombardier Q-400 planes that will replaced their tired and aging fleet of ATR-72 aircraft. Additionally......

...Marketing Plan
2nd Progress Report
MKT- 402 Industrial Marketing – J
Winter 2014 Semester
Presented by:
Abrar Salim
Rafil Zulqarnain
Ramsha Khan
28th September 2014
Situational Analysis
Internal Analysis
Information technology is globally recognized as a vital tool for accelerated ecnonomic growth, efficient governance and human resource developement. Punjab Information Technology Board [PITB] has taken numerous initiatives to deploy swift, effecgtive and innovative IT solutions in Pakistan & has attained massive accomplishments. Plan 9 is an up and running successful project of PITB.
Plan 9 is Pakistan's largest tech incubator. Tech incubators are business assistance programs that serve entrepreneurs that deal with technology. Incubators share office space and administrative services but the the core value that they serve is the incubation program to the start up companies.
Plan 9 benefits a variety of economic and socioeconomic policy needs, which includes
* creating jobs and wealth
* Fostering a community's entreprenuerial climate
* Technology commercialication
* Diversifying local economies
* Encouragin women or minority groups
Jobs are created as if a team of 5 people successfully incorporate a startup then they would require more workforce and hence more job opportunites would lead to better economic conditions of the country.
Plan 9 gives the opportunity to programmers and software developers and other IT......

...creation of a marketing plan for a product of service. You will propose a “fictional” consumer product or service you wish to bring to market. This final project is designed to walk you through such a task. The components of this project will be submitted in six separate milestones spread throughout the modules of the course. These milestones are the initial product idea (Module One), Part One (Module Two), Part Two (Module Four), Part Three (Module Seven), Part Four (Module Eight) and the full marketing plan (Module Nine).
Main Elements of Final Product
Marketing Plan Elements (Ten Sections)
I. Product or Service Description
Describe for the reader what it is that you wish to bring to market. If it is a product, describe the product, its functionality, and how it works. If it is a service, describe the service offering so that the reader understands what they would receive.
It is suggested that you create a product or service on your own. Please do not attempt to write a marketing plan for Google or Aflac, as that is beyond the purview of this course.
Your description should be complete, including:
• Where your company is located
• The problem your product/service solves – as seen by the target market (not you) – and to which the target market would say, “Yes, that is a problem and no one has solved it”?
• The competitive advantages that you offer
• The challenges might you face in the marketing of this......

...DEVELOPING A MARKETING PLAN
General
1. The purpose of a marketing plan is to determine the current situation a company is facing and then to generate marketing strategies and tactics in response. A quality marketing plan requires a careful analysis and understanding of the firm, its resources, and its customer base.
Components of a Marketing Plan
2. Although there can be different formats which can be adopted, but a suggested sequence of marketing plan is as under:-
a. Executive Summary
b. Current Situation
c. SWOT Analysis
d. Marketing Objectives
e. Target Markets
f. Marketing Strategies
g. Marketing Tactics
h. Implementation
i. Evaluation and Control
Executive Summary
3. The executive summary appears first on this list of components, however, it is often written last. It summarizes the report for executives to read. It should be one to two pages in length. After an executive reads this section, he or she would have a basic grasp of the entire marketing plan. This should not be a teaser designed to get someone to read the plan. Instead, highlighting the content of the marketing plan should be the intent.
Current Situation
4. The current situation involves an analysis of the firm’s internal environment, its external environment, its competitors, and its customers. Before decisions can be made about the future, it is important to assess the current status and situation.
5.......

...new teaching methodology for Principles of Marketing (online). As with many things the first time, there have been problems to correct in order to do it better next time. Thanks to those of you who have contacted me in person or by phone, I have learned a great deal about the stress you have been under without clear instruction or rapid responses. For that, I apologize. It doesn’t undo the stress, but I would if I could.
If you are feeling stressed about the course, please don’t hesitate to pick up your phone and call me at (706) 507-8051. My office phone will be forwarded to my mobile, and I’ll answer or call right back during most daylight hours.
I am pushing back the last part of the marketing plan deadline to this Saturday night, April 30, so use the knowledge you have built up from your research, and suggest marketing actions that will move the company forward…
THE MARKETING PLAN SETTING:
Now that you have created the baseline of your product’s financial performance, the next step is to plan the marketing mix that will provide the best return on investment for the company. Will you put money into jazzing up the package, promoting it to your target audience with social media, or creating a contest? It is up to you! Create your suggested action plan, estimate its cost, and you are off and running.
LAST DELIVERABLE - FINAL MARKETING PROGRAM:
The final marketing plan section specifies how you will use marketing tools to achieve your financial......

...Grade Received - "A-"
Marketing plans are tools used by managers to guide the process of marketing. They contain strategies and consider many environmental aspects that work together to affect the success of the product or service being marketed.
Marketers must learn to do solid research in support of upcoming projects. The Unit 1 Individual Project is a research paper and should address the following:
Provide a quick definition of marketing plans using your text. Include the following:
Using an article from the library’s full-text databases, discuss an example of how a marketing plan helped make a product or service successful.
On the other hand (using an article from the library’s full-text databases), discuss an example of how decisions in a marketing plan led to failure.
Analyze what was different in the 2 examples.
Abstract
With marketing management, the marketing plan is one of the key factors to the success or failure of any type of product. This paper will define what a market plan is and give examples of how marketing plans has helped make a product or service successful and how they market plan has become a failure. This paper will also provide a quick overview of why some movies are considered a failure and extrapolate what could have gone wrong in the studio's plan with regard to forecasting demand for the project.
Marketing Plan Successes and Failures
Introduction
Planning to market a product and how the plan is written can make or......

...M-X251 Marketing Plan
In this paper, Team A will represent the top marketing team for the corporation General Dynamics. They will present a brief overview of General Dynamics, and describe a new product that the company will be selling in the near future. Additionally, Team A will describe the role marketing has played in the success of General Dynamics. After which, the team will present a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product that General Dynamics hopes to sell. In order to properly market this product, research will have to be done in order to develop a marketing strategy for this new product. Team A will explain that research approach as part of this first phase in marketing General Dynamic’s new product.
General Dynamics
General Dynamics Corporation is a company that has historically built its business on military defense contracts. Tracing their roots back to 1896 building military submarines, they are now the fourth largest defense contractor in the world (Defense Systems Staff, 2011). Headquartered in West Falls Church, Virginia, General Dynamics is a publicly owned corporation currently traded at the NYSE under the ticker symbol GD. Recently developed high profile military products include the Aegis Combat System, advanced submarine technologies, and military grade security for smart phones and tablets (General Dynamics Corporation, 2012).
According to their Annual Report filed in 2011,...

...MARKETING PLAN
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Table of Contents
Executive summary 3
Marketing plan for Pasty Restaurant business 4
Market research 4
Environmental analysis 6
Porter’s five forces 6
PEST analysis 7
SWOT analysis 8
Marketing Mix 10
Pasty Restaurant target marketing 14
Conclusion 15
References 16
Executive summary
In any business, whether small or large, a marketing plan is very essential. This plan designs a strategy through which the end goal, profit maximization, is achieved. In this report, the guiding objective analyzing a marketing strategy that incorporates price, product, place, promotion and people as some of the important components of marketing mix. The study also examines how the marketing practices, theories and current practices integrate with marketing mix for successful development of Pasty Restaurant marketing plan.
In this marketing plan, every business operation aspect has to be incorporated. Marketing plan is hence developed in such a way that it investigates the customer’s wants and needs in order to ensure that these needs will be satisfied while at the same time ensuring that this business is continuously making profits. In the research and analysis, various activities will be incorporated. These activities will include customer service, sales, publicity, promotions, product development and marketing research analysis....