Hawkes – Brand and Packaging Refresh

JOIN THE REVOLUTION

Hawkes is an urban cider maker on a mission to disrupt the industry and challenge our perception of cider.

THE PROJECT

Like all good challenger brands, Hawkes needed something a bit different. We set out to embolden their brand and tell the story of their London cider – from Victorian street hawkers to modern city craftsmen.

THE JOURNEY

Hawkes needed a brand that reflected their rebel heart and bold outlook. We developed their existing logo to stay recognisable but refined and modernised. Taking inspiration from their Victorian city routes we created a brand with artisanal soul.

THE OUTCOME

Hawkes has taken over London and the UK, sitting alongside other challenger brands who are changing the way we see food & drink.. They’ve recently had investment from Brew Dog as well as launching in Waitrose.