Hip Hop Architecture

Pharrell Williams - World's First 24 Hour Music Video

Innovation continues in the world of hip hop. Pharrell Williams one of the greatest producers of all time has created a first in the music industry, Pharrell has debuted what's being described as the first 24-hour music video.

On November 21, 2013, the singer/rapper/producer dropped a video for "Happy" that runs 24 hours and features a score of cameos, celebrity or otherwise. The interface for the video, found on the website 24hoursofhappy.com, sets the clip at a time corresponding to the local time of the viewer, with the ability to fast-forward, rewind and skip around to different times of the day.

Along with Pharrell, the video features guest spots from Odd Future's Tyler, the Creator and Earl Sweatshirt, Steve Martin, Steve Carell and more.