Magento Features: Overview of different checkout types

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2 Oct 2013 20:36:23Author:

Oleg Chehovsky

Here is an overview of different checkout types that you can use in your Magento store.

The checkout is one of the most important functionality of the store.

This article will be useful for those who want to optimize checkout process. The aim of this article is to show you all classic checkout types available for Magento and compare them to choose the best solution.

Magento checkout recommendations

In general there are not so many recommendations to make your checkout process simple and perfect, they are:

Ask for less and they'll buy more.

Show less information and they will not go away.

Monitor your checkout to make it error-free.

Make your checkout secure & HTTPS protected.

Magento checkout types

There are three types of checkout to my mind. Everybody know about default Magento five-step checkout and One step checkout modules, the third one is ... Amazon styled checkout.

Five-step checkout: Default Magento checkout with five steps.

One step checkout: All steps are concentrated on one page for easy access.

Amazon style checkout: Advanced and more intellectual type of checkout.

All these checkouts are different and use different sell strategies. So let's review all checkout types one-by-one and compare them:

Five-step checkout

Five-step checkout is default Magento checkout with five steps:

It is classic, simple and straight forward way to purchase the product. Most of Magento stores use it by default without any optimization or even design changes.

Five-step checkout is good and bullet-proof solution, however it have several disadvantages:

Five-step checkout is complicated.

Five-step checkout has too many steps and it is quite long.

By default five-step checkout have store header with categories on the top. Remember: Show less information and they will not go away?

The customer should be focused only on purchase process; there is no need to show all categories of the store during checkout. One click on some category on final step and the customer will need to enter all information again.

One step checkout

One step checkout is quite popular solution; there are a number of modules available on the market.

The main strategy of such checkout is to show your customer all steps at once, and it is actually one of the negative sides as well.

Many people think that this type of checkout is faster, however from other point of view, you show your clients all checkout fields at once. The checkout interface is overloaded. Novice customers will certainly be lost, because the system does not guide them.

One step checkout is complicated.

There is no any process which guides the customer.

By default the One step checkout have store header with categories on the top.

There are so many elements, that customer need to scroll page down to see the Checkout button.

One step checkout is not optimized for mobile devices.

Amazon styled checkout

Such checkout is simpler than Five-step and One-step checkouts. It is more intellectual and effective in the same time.

Here are the main advantages:

This checkout is simple, it shows your visitors only necessary information.

Checkout does not ask any additional questions, there is no any decision such as register or not? Just enter the email and start purchase process.

It has only 3 logical steps.

It shows the ordered products during checkout process.

There are enough places to show SSL/Antivirus protection logotypes or phone number in case your customer will need help during checkout or will have any questions.

To summarize, the Amazon style checkout is simpler and easy to understand from the first sight. It gently guides your customers and focuses them on purchase process itself.

If you are looking a way to improve your checkout process (e.g. implement Amazon style checkout), contact our team and we will provide you with consulting services. We will be happy to improve your checkout and increase your sales.

Hi, very interesting. About the "The "Amazon styled checkout" was implemented for our client.. So it is exist for Magento and it is real module that we built." Can we buy the extension? Also read our question here: http://magento.stackexchange.com/posts/32577/edit .... any help appreciated - look fwd to your email reply

Nirav Sheth2 May 2014 16:03:52

There is also another style checkout which is focused solely on conversion improvement and that is Awesome Checkout.

Oleg8 Jan 2014 03:12:41

B. Moore,
Google Ecommerce tracking is supported by default Magento checkout.
If you want to setup tracking of some custom actions, you can use event tracking: https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide

B. Moore27 Dec 2013 12:27:22

How do you get Google Analytics Goals to track the 5 step checkout?

Any help is greatly appreciated.

Turnkey Ecommerce24 Oct 2013 23:00:44

Jason,
The "Amazon styled checkout" was implemented for our client.
So it is exist for Magento and it is real module that we built.

Jason24 Oct 2013 22:50:28

I am assuming that the "Amazon styled checkout" does not exist for Magento and is only shown as an example of a different checkout option that would have to be manually built to be used in Magento?