Category: Search 101

Companies involved in pay per click advertising may be familiar with the term brand bidding for certain search terms. Brand bidding means that marketers who are purchasing ads for search terms on Google bid on the brand terms of a third party. Essentially it means that your company’s website will appear when the user searches for a bigger brand name.

The concept behind brand bidding is that smaller, less known companies can get more traffic by being associated with more popular brands in the same industry. If a small, local shoe company bids on brand terms like “Nike”, for example, then their website will appear in search results and users might click on it during their search. The goal in brand bidding is diverting user attention to choose or at least become more familiar with a similar brand to the one they are searching.

Certain brands may not authorize other companies to bid on their brand name and only allow a group of affiliates to bid so that traffic is directed to approved pages. This can help block out certain bidders which may divert traffic away from them with their brand bidding practices. Technically brand bidding is allowed by Google and some companies have to be very vigilant to prevent it from affecting their traffic.

For the companies that allow brand bidding or simply ignore it, smaller brands can take advantage of using their notoriety to get better results from pay per click advertising. Bidding on specific brand names can result in a higher rank and more traffic overall. Most importantly, there is little risk involved since you only pay when users click through to your website.

Brand bidding may be threatening to some bigger brands but it can prove beneficial for unknown brands that want to increase their visibility.

Let’s face it: Virtually all industries have bad and good companies and the Search Engine Optimization field is not an exception. Signing up with incompetent SEO agencies in California can considerably harm your business.

But then, how do you figure out a bad SEO agency in California? To help you do that, this article focuses on how to recognize a poor quality SEO firm that can not only fail to drive traffic to your website but also pull it down altogether.

1. They Promise a Specific Number of Links Every Month
Companies that guarantee a set number of links per month are probably using black hat techniques or automated link building strategies. Useful links are as valuable as gold dust. They’re not easy to come by. The best links come from sites that are relevant to your industry. For instance, a link from a news article or publication that is relevant to your business tends to drive traffic to your site.

Obtaining these links can take a lot of time and work. So, there’s no way an SEO agency can guarantee a specified number of links each month unless they’re using black hat techniques.

2. They Promise to Bring In a Set Number of New Users
Whereas good SEO techniques increase website visits, it’s impossible to forecast the exact number of new users. Agencies that promise you a specified amount of traffic are simply lying to you.

And, if that promise is somehow true, you can rest assured that much of that traffic will either be irrelevant or inauthentic. Get an SEO agency that focuses on increasing traffic by looking at the overall trend instead of a quick jump up in users.

3. They Lack Transparency
Lack of transparency is one of the crystal-clear warning signs of a bad SEO agency. SEO companies that are hesitant to share their previous results most likely have nothing substantial to show you.

A reputable SEO agency should be willing to showcase their successful efforts with pride. Of course, you don’t expect perfection from an SEO firm and having a few failures in the past is unlikely to compromise your business.

You are right to choose an agency only if their success stories outweigh their previous failures. Stay away from companies that are reluctant to show you any results they’ve had with their current or past clients.

4. They Send You Cold Emails
Agencies that send you cold emails out of the blue are probably sending the same to thousands of other people. It’s a clear sign that such an agency hasn’t even taken time to research on the right clients to contact. Instead, they’re trying what is called “a quick numbers game.”

A good agency will first research your business to find out whether they can be of help to you. On the other hand, a bad SEO firm will not research your business and will employ a generic approach when doing your marketing.

5. They Promise Top Ranking in a Short Time Frame
Never engage in business with an agency that promises you top page ranking within a short span of time. Google does ranking periodically and not on a regular basis. There’s nothing you can do to speed up the process.

Your ranking depends on other site rankings, and it can take weeks or months. Google compares your site to other sites in the same niche to determine relevancy and popularity.

So, if someone tells you they can hasten your ranking process within a short time, it’s a hoax, and you may lose your hard-earned money if you fall into this trap. Search Engine Optimization can’t be done hastily unless it’s done poorly.

One study conducted in 2014 found that the first page of Google gets 95% of web traffic and that 67% of users go for one of the first five results on the first page.

Would you like your business to be on the first page and have a higher chance of attracting high-quality traffic? If you answered yes, then you need to find an SEO agency with the kind of expertise that will push your rankings forward.

In today’s age of competitive business, buying goods and services is quite tasking because there are a plethora of options available on the market. You are likely to face this challenge when choosing an SEO agency and the chances are that you might end up selecting an agency that does its marketing well but fall short with its services. If you are deciding to choose an agency to do your SEO, here’s what you need to do to get the best.

Check how long an agency has been operating

What experience does every agency you are looking into have? If an agency has been in the industry for long, then it has weathered several storms, and it is in a position to improve your rankings. New SEO agencies might know how to do SEO, but they might not be able to adapt to the ever-changing SEO requirements quickly. However, you should not discredit all new SEO agencies because some employ experts who can do the job as well as those in older agencies.

When looking at the longevity in business, you also need to check if an agency has worked with both small and big companies. If they have worked successfully with both, you can trust them because they aren’t just masters of one talent.

Gauge portfolios

Before making your final decision, you ought to compare the portfolios of several SEO agencies. If you go through their websites, you are likely to find a list of businesses that they have worked with in the past, though some might want to remain anonymous. If there is no list on the website, that’s a red flag.

An agency’s portfolio shows you the kind of businesses it serves which in turn helps you identify if it works with businesses in your niche. For instance, if you sell shoes online and the agency has worked with lots of online stores, then that’s a good sign that it can get the job done for you. Moreover, if an agency has worked with a variety of businesses, it shows that it is versatile and can adapt quickly.

Examine your goals

Your SEO strategy should have a goal at the end, for example, increase social shares by 5% quarterly. The figures of your goals should be tangible, reasonable, and attainable, keeping in mind that SEO is a field that does not achieve results overnight. That said, a good SEO agency is one that puts your goals and objectives first. Hence’ if you come across an agency that wants to begin working right away without knowing what you want to achieve, run! More importantly, the practices and goals of an ideal agency should mirror yours, so that you are always on the same page and working towards the same results.

Look for proven results

Research is pivotal when looking for an SEO agency. One of the things you need to look for before arriving at a decision is proven results. Are an agency’s past clients and employees satisfied with its services? You can get trustworthy reviews from an agency’s website.

Another great way to get unbiased opinions is to look at reviews left by previous customers on Google or Yelp. Alternatively, you can contact several past clients who have worked with a said agency to find out if they achieved the results they wanted.

Ask questions

This is one of the most critical steps that will help you determine whether an agency understands what you want and if it is the best fit.

Ask questions about:

The processes the agency uses

The resources that they need from you

What steps you should take when things are not done correctly

Their communication and reporting process for the progress of the SEO strategy

Mistakes you should avoid making

Trusting search engines as filters

The first step toward getting an agency is conducting some research, mostly via Google. When you search the best SEO agencies in your location, you’ll get some results, which you should take with a pinch salt. The best companies are busy and overwhelmed by new and retained clients. Hence they might not have all the time to do good SEO for their websites and appear on the first page on SERPs.

Believing there’s a secret method

One of the hugest red flags is agencies that tell you they have a secret SEO formula that will improve your ranking. This might have been the case a few years back but nowadays, SEO is an open field, and no one has a secret process.

The world of digital marketing can be difficult to navigate if you haven’t had much experience with it and aren’t familiar with the terms. Knowing key definitions can help you make sense of digital media as you start to learn more about how to advertise and produce content online. Here are some important terms to know:

Conversion– When a user online successfully completes an action on your website. Usually it means that a customer has bought something from your website but it could also mean that they have downloaded or read something.

Engagement- This term is important in relation to social media websites because it is a way to quantify how often people are interacting with your post. Engagement means communication with social media users through comments, likes or shares.

Influence/Influencer – An influencer is usually someone who has a large following on their channel, lots of engagement and who is considered an expert in their brand. It is often someone in a niche market who can influence their followers to try out or buy certain products that they recommend.

Click through Rate- When purchasing a paid advertisement, the click through rate refers to the number of clicks your ad receives divided by the number of times your ad is shown in search engines. It is a good indicator of how relevant your ad is and gauge its overall success.

ROI- In digital marketing, ROI stands for “return on investment” and simply refers to how much money you make after your initial investment on an advertisement. If you make twice as much money as you spent on an advertisement then that is considered 100% ROI. The higher the ROI percentage the more successful you can consider that ad investment to be.

There are many other keywords to learn in the realm of digital media but these can help you understand the basics of social media, SEO and paid ads online.

We’ve been blogging about Google since 2007. A lot has changed in that time! Here’s a recap of the latest Google updates that we think will impact your business online that’s happened recently.

Google Launches Beta Version of Brand New Search Console

Google has rolled out the beta version of the new and improved search console and so far we’re liking how it looks. It was built from scratch and the way the data is presented allows you to easily toggle on the clicks, total impressions, average CTR, and average position.

To access the new console click here and then click the “Try the new Search Console” link. See below for what that looks like.

The most promising new feature is access to 16-month-old historical data. It enables year over year comparison which is great. So the new search console currently includes index coverage, performance, and the ability to upload a new site map. All of the other features remain in the old version.

Some stats we found on our site that were interesting: 273k impressions over the last 12 months (this is how many times we’ve shown up in search results), out of that number 64k were on mobile, and lastly we received 505 clicks from Google search. For the last year in total we have received just over 25k in visits. Some views below from the new console.

The new search console will also help you validate newly fixed AMP URLs. The updated AMP status report will provide details into the specific Errors.

As of now, the above-mentioned tools and features are the biggest highlights of the new search console. But it’s still in the beta and many tools and features are yet to come, so stay tuned.

You Can Now Add Videos To Your Google My Business Listing

Google was testing a new video feature in early January that allowed business owners and customers to add videos, related to the business. Allyson Wright from the Google My Business advertiser community announced that they have fully rolled out the video feature and now all business owners can add videos to their listing. These videos will be visible on Google Maps and local search results. Some important points to consider:

Videos up to 30 seconds in length are supported.

Videos will appear in the overview tab of the GMB Dashboard.

Customer uploaded videos can be found in the “customer” tab.

Merchant uploaded videos can be found in the “by owner” tab.

All videos can be viewed together in the “videos” tab.

After upload it could take up to 24 hours for the videos to appear. Once live, they will display where local photos do.

The process to add videos is same as photos. Go to your GMB dashboard, click photos on the left and instead of adding photos, add the link to the videos. We just posted a video to our page so the video should be live within 24 hours.

Page Speed Will Officially Be A Ranking Factor In Google From July 2018

It’s 2018 and if your web page takes more than 10 seconds to load, then you are far behind! Nobody likes to wait minutes just for your page to load — they will simply hit the back button. Personally I hit the back button sooner!

According to this study, 53% of the users will abandon sites that take more than 3 seconds to load. So it came as no surprise when Google announced that site speed will be a ranking factor within the mobile search results in July 2018.

If you are not sure about your site’s speed, you can use the Google’s “Test My Site” tool. This tool uses a standard 3G connection to replicate what most people are using to surf the web using mobile. It not only tells you about your site speed but also gives suggestions on how you can improve. Our home page loaded in 5 seconds which Google says is “good” but according to the above study it’s “not good”. We NEED to improve our page speed ASAP. I’ll post a followup blog on how we improved our website speed and provide some insight into how we did it.

Important Google AdWords Updates For February 2018

There’s a ton happening in the AdWords world. Here’s the important stuff:

The Dynamic search ads allow you to target the entire website or domain name so that you can target a broad audience. However, Google has made some significant changes to it and the changes will go live soon. To know exactly how it will affect you, click here.

Google made changes to their algorithm for AdWords sometimes increasing budgets by 2X. Find out how advertisers are responding to it and does it really change anything within AdWords … find out.

Google and Facebook get the biggest slice of advertising cake. A recent study revealed that 25% of the global advertising spend goes to Google and Facebook. However, the number may drop soon as people are starting to allocate their ad budget to different platforms.

Google is officially removing the Adwords Review extension and all the performance data will be deleted by the end of February 2018.

Last year we saw shocking reports that YouTube ads were running alongside some inappropriate videos. It scared advertisers. Addressing the issue, YouTube has now made it mandatory for users to have at least 1,000 subscribers and 4,000 hours of viewed content if they want to monetize their content (more below on this).

Remarketing is one of the best marketing weapons in your arsenal. Here’s a great guide on how to utilize it to the fullest.

What is Doubleclick adoptive re-marketing and how does it work? Find out more here.

Manually selecting placements to run display ads may seem like a good option, but it is not the right solution to click frauds. Also, it causes you to miss the flexibility of automated placements.

Remarketing is good but only if done in a balanced manner. Many advertisers overdo it and as a result, annoy the users. Although Google can’t tell advertisers to stop targeting a particular user, they may give the power to the users to block re-marketing ads coming from a specific advertiser.

Youtube’s New Monetization Policy, Not A Bad Decision

Recently, YouTube has announced that it will demonetize all the small channels on the platform, as per the site’s new eligibility criteria channels need to have more than 1,000 subscribers, with at least 4,000 hours of watching within the past 12 months.

The decision came after Logan Paul’s ‘suicide video’ incident. According to the company, the decision of demonetizing the small channels is taken in order to, “prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube.” The channels that fail to meet these criteria will no longer be able to monetize and will lose access to tools and features associated with the YouTube partner program by next month. If any channel fails to meet the criteria but, later if they manage to pass it, will be automatically re-evaluated in the new criteria. All the new channels joining the platform will have to, manually apply for evaluation.

Though many are criticizing YouTube’s new policy and terming it as “favoritism” for big channels or “penalty” for small channels, we feel it’s not a bad decision.

If you’ve made it this far YOU are my hero. May the Google gods bless your website.

Search engine optimization has been an element of online marketing for nearly two decades since its earliest beginnings in the mid 90s. The technique has changed significantly over time but it has never completely lost its relevance. Even though some in the marketing world may believe that SEO is dead, it has simply evolved.

In a sense, the old way of doing SEO is over because so much about search engine optimization has changed. The earlier formula of simply optimizing H1s and meta tags is not enough to increase search rank. Now there is no one formula for getting results from SEO; instead there are different approaches that work differently for every business.

There have never been any guarantees that certain SEO practices will work immediately to increase search rank. If someone is unable to get results from traditional SEO then they might write it off as ineffective and assume that SEO is dead. The reality is that SEO works but you simply have to evolve with it as it continues to change.

How SEO has Changed

While in the past certain tweaks such as adding keywords to title tags may have worked to increase rank, there is now a lot more to consider. When Google Panda was released, it caused SEO to change significantly. The emphasis now is on creating a high quality experience for users through great content instead of “spammy” content for the sake of SEO.

Even though content needs to focus more on a positive user experience, that content still needs to be optimized and that is where SEO still maintains its relevance. SEO keywords can still be used effectively within the right content to get better results. Content needs to be seen by the largest possible audience and SEO can play a major role in helping that happen.

Old practices like title tag keywords have actually been found recently be much less effective than previously thought. A study discovered that the correlation between a keywords in a title tag and the ranking of that keyword was actually very minimal. Since Google has gotten better at understanding the context of a page keyword targeting doesn’t need to be nearly as explicit as it was in the past.

Now businesses working with SEO often benefit from more longer form content because it naturally includes terms that describe the topic and will be noted by Google. These terms that are related to the topic are now known as entities and are just as important as keywords once were in SEO. Businesses can now go beyond traditional keyword research into entity research to find more terms to be included in content.

Social Media and SEO

More businesses are focusing their marketing strategies on social media as it continues to expand its influence through different sites like Facebook and Instagram. SEO can helpful for social media marketing by boosting the rank of links to social media pages and ensuring that users will be led to those pages. People also use social media channels to search for things and search engine optimization can be useful in affecting these types of searches.

One thing to remember about SEO is that optimizing content can take on many different forms and does not have to follow what is traditionally thought of as SEO. Every business will still need to take efforts to ensure that their high quality content is seen by an audience online.

As SEO continues to evolve and change, people will always use it differently to reach the ultimate goal of boosting traffic. As long as people are able to get these results in new ways, SEO will continue to live on as a viable choice for marketing.

The strategies for search engine optimization have changed significantly over the past few years as SEO continues to evolve from its more traditional forms. SEO can still be a powerful way to boost traffic and bring users closer to making a purchase on your site. Because SEO is always shifting, it is important to stay on top of what the most successful modern practices are every year.

If you use SEO incorrectly you might not get the kind of results you are looking for and end up frustrated. Some practices may even be harmful in the long run so you should review what strategies are currently the norm. Here are some of the most common SEO mistakes to avoid making.

Using the Wrong Keywords

You are not optimizing for the right keywords then most of your SEO efforts will be in vain. If you focus on generic or global keywords instead of more focused and localized words then you won’t be attracting the right kind of visitors to your site. Long-tail keywords usually work best because people that type very specific phrases are more often looking to buy something.

More generic keywords might attract people that just browsing, are not interested in what you offer or are not looking to make a purchase. Broad keywords can also have a lot more competition making it harder to boost your rank. Do some keyword research first or use an SEO company that specializes in finding keywords to start a more effective campaign.

2. Not Using Unique Title Tags and Meta Descriptions

In addition to having the right keywords you also need to focus on title tags and meta descriptions that are the most effective. If all of your pages have similar titles then it can be damaging to your SEO strategy. You need unique titles that are optimized and include specific keywords that are related to the content on the page.

Meta descriptions can also be useful for SEO because they appear within search results. A meta description should be persuasive and act as a sales pitch for your page. Each page throughout your site should include a meta description with some relevant keywords that will entice people to click on your link in search results.

3. Focusing on Quantity instead of Quality Links

Links are important in SEO but if you have a high number of bad links then you are only causing more harm than good. The quality of links is important when search engines are evaluating them for your ranking. One link from a popular blog will boost your rank more than hundreds of lesser quality links.

SEO Los Angeles strategies will get the most results from links that are relevant to your website and come from trusted sources rather than spammy sites.

4. Creating Unrelated Content

One of the problems that people experience with SEO is the tendency to produce content that isn’t directly related to your keywords. This happens when people want to rank for a certain keyword but are not effective at focusing the text on that topic. Google is looking for content that is the most relevant for search terms users type in and if your doesn’t answer the search specifically then your rank on the search engine results page will suffer.

5.Not Optimizing for Mobile

People use their smartphones for searches more than ever and it is a huge missed opportunity not to invest in a mobile friendly site. The quality of your website, especially how it performs on a mobile phone can be very crucial for your search rank. If your site isn’t mobile friendly, Google and other search engines will recognize it which can negatively affect your rating.

When people develop an SEO strategy they usually focus all their energy toward on page tactics within their own website to increase search rank. Creating content for the site, optimizing the speed, internal linking and all the other ways we make our website more search friendly is considered on-page SEO. However, off-page SEO can be equally useful in increasing your site’s search engine rank.

Off-page SEO is any kind of technique beyond website design that promotes your site and helps make you more visible online. Here are 5 off-page SEO strategies that can be helpful to incorporate into your overall SEO plan.

Link Building

Probably one of the most popular off-page SEO strategies is link building because it is one of the most effective tools to increase search rank. By building more external links to your website you can increase your page’s relevance and start to bypass your competition. If someone else links to your website it tells search engines that you offer useful information and your page qualifies as an authority.

Link building has to be accomplished legitimately because if you try to trick search engines with artificial links to your site you could be penalized and your rank will suffer. You should make an effort to build natural links by publishing interesting and useful content that other sites will be more likely to reference by linking to you. You can always boost your links by contacting other people or sites that might find your content relevant and ask them to link to you.

Social Media Presence and Marketing

While your main concern is always the ranking of your company web page, you can help manage your online reputation and build traffic to your main page through social media sites like Facebook, Instagram and Twitter. It is more important than ever to have a strong presence on social media because it helps people learn more about your brand and interact with you directly.

Having a good social media presence means being as responsive as possible to people and engaging with them as much as you can. You can answer people’s questions and get them involved so that they become loyal customers and spread the word about your company. You should try to be proactive on social media and post interesting content on a regular basis so that you generate more engagement all the time.

Forums and Discussion Boards

Getting involved in forums that are related to your site’s niche can help create more interest and discussion about your brand. Find the right forums online and get involved within the community by replying to threads, answering people’s questions and offering useful advice. This will all help build up your reputation as an expert within your company’s niche.

Make sure to also use “Do-Follow” forums so you can include a link to your site within your signature and help to boost your backlinks. You can get more quality links to your site while getting engaged on discussion boards so that people know more about your company. If you are regularly active on a few discussion boards you will start to see more traffic on your site.

Blogging and Social Bookmarking

If you already have a blog on your site it is important to make sure it is always updated with new and varied types of content including video, photos and articles. You can start to promote your blog by submitting it to blog directories that are related to your niche as well as to blog search engines. You can post comments on other blogs and include your link in the comment section so that people will check out your blog as well.

You can submit your content to bookmarking sites like reddit, stumbleupon, scoop.it and delicious to help promote your blog. The content on these sites is updated very frequently which is great for ranking on search engines. If you use social bookmarking carefully and handle the tags properly you can greatly increase traffic to your site.

Local Listings and Reviews

If you are a local business within a certain niche you might benefit from listing your company in local directories. Using local listings is a way to avoid facing huge competition and instead narrowing it down to your city or area. If you list your site locally search engines can easily view your website and crawl the content.

You can reach a more targeted audience by submitting to sites like Google Maps and Yelp which will show customers where you are located and include a brief introduction to your business. Your website will show up when people search for your niche in your local area. You can also encourage people to review you on yelp which will give you more validity in the eyes of search engines

If you are involved in an SEO marketing strategy then you are probably concerned with your website’s rank and check it on a regular basis. Your rank helps you determine if your SEO efforts are working and tells you how your website is fairing in a specific marketing. It is common for your rank to switch back and forth between a few numbers in the same range but if it is fluctuating all over the place then this can be a problem.

In order for your SEO rankings to work well there has to be some type of consistency. It can be frustrating for business owners to see their search results page rise one day and then have trouble locating it just a week later with the same keywords. Ranking fluctuations are a part of Google’s algorithm so it is important to do all you can to protect your page rankings.

What Causes Fluctuations

Before you can learn how to minimize rank fluctuations, you need to understand why they happen. There a few different factors that can go into causing a rank change but they tend to occur more often on pages that are lower down on the results page. Higher ranking pages might have smaller fluctuations but they also happen more often.

One of the reasons fluctuations occur is due to search engine algorithm updates which can cause your rank to increase or drop for a few weeks temporarily. Sometimes smaller updates go unannounced so you might not understand why your rank changed. Updating your own content and making major changes can also cause your rank to fluctuate as search engines crawl your new content.

If your website is having certain technical issues it also might affect your search rank and cause it to fluctuate. If you have implemented new strategies or incorporated some complicated code which is slowing down your site speed it could drop your rank due to lack of accessibility to crawlers. Other changes such as new inbound link strategies can cause a fluctuation because of the sudden influx of links which will cause your rank to rise dramatically.

How to React to Fluctuations

When you experience a serious fluctuation in your search engine ranking, you should avoid panicking and making more changes right away to combat the fluctuation. Since the rank drop may be due to recent changes to your site, going back and changing more tactics will not help the situation in the long run. Instead you can decide to wait and see if any negative fluctuation will bounce back on its own once it has adjusted to recent changes.

If you are really concerned about your site’s fluctuations it can also be a good idea to watch your competitors’ sites and see if they are experiencing similar changes in their rank. If this is the case then it might be due to the search terms being used. You should always make sure that keywords and tags are placed properly in order to help the situation.

Internal Linking and Site Speed

To help avoid rank fluctuations there are a few strategies that can allow you to keep a more consistently rising rank overall. One tactic is to use internal linking to help leverage keyword targeting in your own site. You should try to diversify and avoid using rich anchor text to prevent rank changes.

Another thing to keep in mind is that your site speed is included in Google’s search ranking algorithm. This has to do with the user experience because if a site loads too slowly, people are more likely to close your site and move onto something else. Always make sure that your site is loading quickly and efficiently to avoid any problems with your ranking.

Link Building Strategies

If you build a lot of links too quickly, search engines will recognize your site as gaining links at an unnatural rate especially when they are only to one page. This type of link building will set off red flags and might lead to even more ranking drops in the end.

A better strategy is to build links to a variety of different pages without using any rich anchor text. Using links to different pages can help stabilize and ultimately increase your search rankings without setting of any red flags. This type of link building will contribute to the authority of your site as a whole and boost your keywords at a site wide level.

Any time you notice search rank fluctuations, you can wait it out before making any changes or eventually start using more careful strategies to ensure that your page has a consistent rank. Being cautious about the strategies you use and keeping your page up to date can help you prevent any further fluctuations and allow your rank to steadily rise.

Google has been one of the biggest search engines around the world for awhile now. Everyday, millions of people around the world use the search engine to find websites and anything else they are looking for by putting keywords into the search bar and browsing the results. Many people rely on Google and other search engines on a day to day basis for shopping, communication, research, entertainment, and may others. Google uses an algorithm to present results each time a keyword is searched. This makes the search engine a powerful marketing tool. Here are a few ways that a business can market on Google.

Google AdWords

The Google ad word is one of the most exceptional tools through which you can do keyword research and find which keyword is most competitive and how many people have searched the keyword in a day, week, month or year. You can view all the statistics on Google AdWords that helps guide your marketing decisions. A business can run an advertisement campaign on Google through which your website will appear on top when anyone searches a specific keyword. This will cost some money, but it will encourage sales and increase exposure for your business. It is a good Google marketing technique.

SEO Vs. PPC

This commonly heard term in the marketing world stands for search engine optimization. It is the process that Google uses to get a website on the top search results organically. You do not need to pay anything to Google, but you have to continue to do search engine optimization of the website throughout the process to get on top. It is one of the greatest Google marketing techniques to build a brand reputation among the people. Through the webmaster tool, you can manage SEO and analyze each of your page’s reputations in the eyes of Google.

Google Plus

Google Plus has been introduced recently but it hasn’t quite caught on like other social media websites. But you can still make your business page here for the sake of search engine optimization.

Ads on Google

You can also run an ad campaign through the ad word. In this ad campaign, you need to put images of your brand’s products and services to appear on other websites. This is so that when someone is browsing any other website, your banner will appear. It is one of the effective Google marketing techniques that can boost sales.