Our client is in mid-transition point – moving from product driven to market-led and being re-capitalised via recent P/E fund injection. A new management team is being put together. They are, a compassionate/ethical critical- service provider, enjoying strong demand, genuine brand equity, lots of USP’s and critical relationships with a mature, really well defined offer. Strong in the traditional marketing mix, tentative digitally (engaging with “time poor” high level professionals) – they operate in a regulated bid and tender formal contracting marketplace with lots of informal drivers and enhancers – where overt selling has been frowned upon, but proactive engagement is all (and the lines between sales and marketing are blurred).

They seek an entrepreneurial/enterprising New Business Development Director to manage and lead the cycle from lead generation, through pipeline management/CRM to formal bid and tender, deal closure and post-sales support. It’s about defining/refining proposition, aligning marketing collateral, creating and delivering a digital strategy (fully-costed re ROI/Cost of customer acquisition, channel strategy, social media choice, developing webinars etc.). in concert with traditional routes to market, profile enhancement, seminars, relationship building/entertainment, P/R etc. It’s about prospects, market research, multi-level engagement where the client group is not the purchaser, specification and transparency are critical and trust is the essential cement/glue. Where formal protocol is crucial, but informal influencing and subtle proactive nurturing are the real drivers to success. Flair, underpinned by discipline i.e. enterprise and endeavour. Energy, enterprise, engagement, connectivity, instinct and disciplined follow-up are key to succeeding.

EQ is as important as IQ, you may or may not be a graduate CIM qualified professional. You are a self-starter. You may have worked in a P/E backed business. You understand tightly regulated audience like local government, NHS, Social Service professionals or education. You have had exposure to multi-stakeholder commissioning and strict protocol. You’ve worked at Board level, drafted sales plans and marketing budgets by salesman or media/channel etc. or targeted niche etc. You’ve used things like Salesforce or CRM and targeted diary management to drive and enhance pipeline. You’ve also managed the bandwidth of the marketing-mix. You seek a new challenge – a developing business that has the profile, reputation and service ethos for you to leverage their new business Sales & Marketing development, create traction and generate engagement. We have the reputation, the brand, the collateral and the contacts – do you?