The expansion is starting off slow with just a few NYC and New Jersey Bloomingdales shop-in-shops, but trust us, with their contradictory-but-it-works blend of Parisian prep, rocker grunge, and hipster luxe, The Kooples are worth keeping an eye on no matter where you reside.

Here are six must-know facts about The Kooples. We won't blame you if you name-drop these guys in your next fashion-y convo!

Good fashion sense runs in the family. The founders, three French brothers named Alexandre, Laurent, and Raphael, are the sons of Tony and Georgette Elicha, owners of the perennially gorgeous label Comptoir des Cotonniers.

It's pricey (think around $425 for a blazer) but dangerously justifiable. If you're filling out an already-solid wardrobe with a few key pieces meant to last, you can't go wrong. The brothers design their line with l'élégance savilienne — tailoring inspired by Savile Row.

It's a little pricey for me, but definitely save-up worthy — and I think it's going to be a huge hit over here. What do you ladies think of the line, and their adorable ads? What hard-to-find brands do you wish would expand to the states?