Samsung’s Strategy for mobile market segment

No wonder Samsung is undisputed king in mobile market other than Apple. Their strategy is quite simple and energetic. Their Market strategies varies according to the regions. Samsung regularly introduces new models in all segments in every 4 to 6 months.

Samsung was the first to introduce “mini”, “mega” and “zoom” concept in mobile Market, Now it’s been followed by all other companies. They created the benchmark by introducing Samsung Galaxy S series for Power users and for all in one entertainment, Galaxy Youth/Star for young generations, Galaxy Note series for Professionals, Galaxy Zoom for Photo enthusiasts and Galaxy Grand for budget friendly buyers.

Samsung never disappoints their customers and followers. Samsung always tries to lure customers with lots of gimmick, To lure Indian users they brought keyboard in 9 Indian languages. Other features like Split Window, Eye Scrolling, Reading mode, Chat On, Story Album, Music player with plenty of equalizer settings gives lots of options for different types of users. Recently they have launched Milk Music service which is a perfect competitor for iTunes Radio & Spotify. As of now it is only available for US customers only.

Samsung Hub which is like Google play, offers a wide range of apps especially for Galaxy owners, Samsung also offers apps in regional language which is attract more customers. Samsung Group Play app which allows you to share your content exclusively between the Samsung phones via WiFi is also a handy feature.

Samsung surprised everyone by jumping into smart-watch market and by launching Galaxy Gear which restrictively works with high-end Galaxy smartphones. They have even launched second iteration of Gear within span of 6 months. They have recently launched Gear 2 and Gear 2 neo series.

They also compete with Qualcomm, Mediatek, STM with their Exynos SoC. They offer high end galaxy smartphones with both Snapdragon SoC and Exynos SoC, which is released according to the regions.

Taking on display side Sasmung introduced AMOLED technology and now they have moved to Super AMOLED concept in their latest flagship models. Samsung offers budget friendly phones and premium phones also with a hefty price tag. Their R&D dept is super fast in adapting in technology and new features. With their recently launched Galaxy S5 they have introduced fingerprint sensor and waterproof body which was adapted from iPhone 5S and Sony Xperia Z resp.

So overall Samsung follows great marketing strategy which is benefiting Samsung, which is why Samsung dominates mobile market segment.