BBC News: Big data unites the study of stars with cancer research

London’s Science Museum is currently running an exhibition titled Our Lives in Data focusing on how data is collected, analysed and used. The exhibition features a study co-authored by Dr David Stillwell which shows our personalities could be accurately predicted from our Facebook ‘likes’. “We found we could predict personality as accurately as a spouse from the average person’s Facebook likes. We could predict intelligence, personality traits, age, gender, religious views,” David said.