Super Bowl XLVII To Air 6 Studio Film Ads

If last year’s record breaking 111.3 million viewers is any indication, Sunday’s Super Bowl XLVII is going to be a good place to be seen. But it costs $4 million for a 30 second spot. Despite that, Disney, Universal and Paramount have all purchased ad space from CBS for the big game this year. Some movies you’ll see at this year’s Super Bowl have already had trailers out, like Iron Man 3 and The Lone Ranger. Others like The Fast And The Furious 6 are making their world debut. Still not everyone’s getting into the game. Sources at Warner Bros, the Weinstein Company, Sony and Fox say the studios didn’t buy any ads this year. Despite having The Hunger Games: Catching Firecoming in November, Lionsgate also doesn’t seem to have purchased any ad time. Summit will be running an already seen spot for Snitch starring Dwayne Johnson during the pre and post game sows. However, for right now, here’s who you will be seeing on Super Bowl. (We’ll update with more as we get them)

Disney – The House of Mouse is posing a triple ad threat this Super Bowl. They had a 63-second preview of Oz: The Great And Powerful (released March 8, 2013) premiere during the SAG Awards and, as this 11-second teaser the studio posted today shows, Disney has another ad scheduled for the Super Bowl. They’re also going to show the world a new 90 second spot for The Lone Ranger (released July 3, 2013) during te pre-game. And Disney is going to premiere a new 60-second spot for Iron Man 3(released May 3, 2013) during the game.

Universal – Star Vin Diesel announced the afternoon before the game on Facebook that the ad for Fast 6 will be a full 60 seconds. Studios try to keep their Super Bowl ads under wraps until the last minute but when the star tells the world about it on Facebook it gets a lot of attention. The spot for Justin Lin directed Fast 6(out May 24, 2013) will be revving its motor at the end of the first quarter.

Recent Comments

Wow, that is one of the dumbest posts I've ever read. Congrats. Fast Six, obviously, will do...

Handyman003

2 years

Poor Warner Bros. is missing out. I would have loved to see ad time for "Man of...

Take your head

2 years

Fast Five (2011) - $626.1 Million (highest gross for the series) But you're right, it's a totally...

Paramount – The studio is running a 30 second spot for Brad Pitts’ upcoming zombie plaque film World War Z (released June 21, 2013) during the pre-game and a 30 second ad for the J.J. Abrams’ directed Star Trek Into Darkness(released May 17, 2013), during the second quarter of the game itself. The studio is also using the Super Bowl as a platform to launch its new app for the Star Trek movie.

CBS this year raised the price for a 30 second ad up from the $3.5 million that NBC charged during the last Super Bowl to $4 million. However, that didn’t stop the network from quickly selling out their inventory. Chrysler, Tide, Best Buy, Coke, Taco Bell, Lincoln (the car company not the movie), and RIM, which will be premiering its new BlackBerry 10, are among the non-Hollywood companies who’ve bought spots for Sunday’s face-off between the San Francisco 49ers and the Baltimore Ravens.

15 Comments

Its the main reason I’ll be watching the Superbowl to be honest. I’m looking forward to seeing most of the films whose ads will be running on Superbowl Sunday…
Though an ad at the superbowl does not guarantee a hit. John Carter had an ad at the Superbowl. (A very poorly made ad, but an ad nontheless and we know how that ended…

cynic • on Jan 28, 2013 7:01 pm

That ad for John Carter was pitiful. Disney wasted the money on a terrible 60 second ad for a movie it knew was going to flop, while only giving The Avengers 30 seconds of airtime.

This year Lone Ranger looks like the kind of flop JC was and it’s getting a 90-second spot. If the ad features Depp in whiteface with a dead bird on his head it’s likelier to appall viewers rather than excite them.

Bob Hope • on Jan 28, 2013 7:01 pm

Yes, poor Avengers. If only it had received more than 30 seconds of airtime in the Super Bowl, it might have been a success . . .

Patrick • on Jan 28, 2013 7:01 pm

The money they spent on Avengers was wasted money. That didn’t help awareness at all. Every comic book fan/genre fan knew about the Avengers. Word of mouth did the rest.

If I were a studio with a film that I knew was pretty good, I wouldn’t waste the money on adds. Para exemplo, Hunger Games doesn’t need an expensive add. People have that date circled on their calenders. The Super Bowl isn’t necessary today to raise awareness. All too often I feel this is used by studios to try and fluff up bad films. Sometimes it is used to intro films that are pretty good but don’t have a huge built in audience.

Brian • on Jan 28, 2013 7:01 pm

OZ!!!!!!!!!!!!!

Farzan • on Jan 28, 2013 7:01 pm

Damn I really think Universal is making a mistake by not doing super bowl spots for their other films like Oblivion, R.I.P.D or 47 Ronin. Fast Six doesn’t need the marketing and will do fine at the box office.

Oblivious • on Jan 28, 2013 7:01 pm

If you’re gonna spend $4m on a spot, it better be a beloved franchise or else the risk factor is too high. Plus, I can’t imagine anyone is confident that either RIPD or Ronin can be hits, regardless of marketing.

Chris • on Jan 28, 2013 7:01 pm

I agree…Fast Six will pretty much market itself. It’s also curious that Paramount is saving the Super Bowl slot for Trek, while running the World War Z spot in the pregame show. The latter is the one that needs more eyeballs on it, especially after the costly reshoots. Disney’s spots all make sense to me.

You're kidding, right? • on Jan 28, 2013 7:01 pm

‘Fast six will do fine at the box office’??
Are you kidding me, the last installment was so long ago that people have forgotten the ‘franchise’ ever existed.
Sorry, but please think before you post.

Take your head out of your ass • on Jan 28, 2013 7:01 pm

Fast Five (2011) – $626.1 Million (highest gross for the series)

But you’re right, it’s a totally forgotten franchise…

Jesse • on Jan 28, 2013 7:01 pm

Alice in Wonderland begs to differ about how people seeing Depp in white face. Don’t confuse your personal opinion with the general stupidity of the movie going public.