Marketing General

Allen Kanner describes his personal dilemma of seeking social change either through radical action or incremental reform. He refers to how CFCC exposed Disney’s scam of marketing Baby Einstein videos as educational, but has to seek power from the government for stricter laws and regulations. Kanner believes that members of social movements need to examine whether adopting a radical stance or taking a reformist position would be more effective.

Despite the economic downturn, adults continue to spend billions of dollars annually on children. After three years of observing and interviewing children, Allison J. Pugh discovered a major factor that contributes to why we continue to buy. It is children’s desire to belong. Even under great financial constraints, families prioritize children “feeling normal,” and continue to purchase because of it.

Unmarketable examines what happens when corporate America co-opts the language of DIY and other “underground” cultures, which has traditionally been a tool to resist and critique the dominant consumer culture.

Marketing targeted at children is becoming increasingly invasive. Born to Buy examines how marketing efforts have created commercialized children. It explores the consequences of the commercialization of childhood, and provides guidelines for parents and teachers for combating the new consumer culture.

Based on early childhood development expert Nancy Carlsson-Paige’s thirty years of researching children, this book helps parents navigate through the media culture that is damaging children today. The book provides advice on what toys are best for childhood development, techniques for resolving conflict, and steps parents can take to create a safe and healthy environment for their children.

Marketing executives undermine children’s health, education, creativity, and values for the sake of commercial gain. Consuming Kids is an exploration of the multi-billion dollar marketing maelstrom that is aimed at children. It outlines the pervasiveness of marketing to children, and details what has to be done to stop it.

Consumer culture influences not only what children want, but also how they interact with their environment. In order to create a society that supports children’s healthy development, childhood professionals and families need to join forces to counteract the harmful effects of consumer culture.

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1/30/2018  Adding to a growing chorus demanding that tech companies act more responsibly, a coalition of more than 100 public health advocates today called on Facebook to pull the plug on Messenger Kids, the first major social platform designed specifically... Read more...