There goes another one. AOL is shutting down The Unofficial Apple Weblog, better known as TUAW, sources familiar with the situation tell The Verge.

It is counterintuitive to me why Apple’s success should have an inverse relationship on the corporate-owned Apple sites. I’ve heard it said that “Everyone’s reporting Apple now” but the larger sites never do the kind of Apple reporting I want to read. Neven Mrgan suggests that Apple’s just doing a better job at some of the things Apple-centric sites have been known for.

My loosely-held belief based on what I’ve heard is that these corporations scooped up Apple blogs during the iPod heyday, expecting big returns. All they saw were modest returns (some of that possibly exacerbated by misguided policies) and have finally given up.

All I know is, every time I’m asked to speak at school career fairs, I’m very bullish on getting into Apple blogging. (Disclaimer: I have never been asked to speak at school career fairs.)