Not Your Typical Sydney SEO Agency

More traffic than Parramatta Road at 5.30pm on a Friday – We’ll change the way you think about SEO.

Looking for an SEO Agency in Sydney who deliver on their first page promise? Finding a trustworthy and reliable digital marketing agency in Sydney is hard work. Afterall, there’s no shortage of Sydney SEO consultants promising ‘first page results’. In an industry that is built on everyone claiming to have the secret to SEO success, how do you find someone who actually knows what they’re on about?

Safari Digital is a dedicated SEO agency working with small to large businesses to improve their organic reach through search engine optimisation. If you’re looking for AdWords Management or Facebook Advertising, you’re in the wrong place. But if you’re looking for a company that really understands who to get your website on Page 1 of Google, you’re in the right place

The way that we approach SEO has been refined over years of experience. Google’s algorithm is constantly changing and we’re constantly learning. There are over 200 different factors that influence how your website appears on Google – it’s our job to understand every single one of them. With so many factors at play, it makes sense to work with a dedicated Sydney Comapny who live and breathe SEO.

Everything that we do is geared towards ROI. We can get you onto page 1 of Google for thousands of low search volume keywords overnight, but we’d rather focus on those lucrative ones that are going to flood your business with high quality leads. We don’t care about making ourselves look good in end of month reports – we want to help your business to grow.

Establish Goals

From where you are now, to where you want to be. We set ambitious, attainable goals for traffic, growth and ROI.

Work 1 on 1

We don’t outsource anything. We’re a small, but-powerful SEO agency that will keep you in the loop every step of the way.

Get Results

Our success is your success. We measure the effectiveness of your SEO campaign based on traffic, leads, sales & growth.

What Makes Us Different?

Safari Digital is an ROI driven Sydney SEO agency that leveraging competitor research, performance data, and years of experience to develop SEO strategies that facilitate growth. We’ve been doing SEO for a long time and we know how to generate meanigful traffic that is going to generate leads, sales, and dramatically increase your brand awareness.

We’re passionate Sydney SEO Consultants who will work directly with your in-house team of marketing specialists or independtly to develop and implement your SEO strategy. We don’t hide behind account managers, exaggerate traffic projects, or empty promises – you’ll deal with one SEO expert for every step of the way. We care about facts, figures, and getting your a substantial return on your investment.

By working with Safari Digital SEO Sydney, you get all of the benefits of an in-house SEO consultant without the responsibility of a dedicated in-house SEO team. Our SEO campaigns typically last anywhere from 6 to 12 months depending on the competition and age of your business. Once we’ve got you to the point where you have a steady stream of leads, we’ll finish your campaign.

Our Sydney SEO Strategy

Proven SEO strategies that will withstand the test of time

Initial Audit

Every SEO campaign starts with an in-depth review of your website. We review where you are now, audit existing content, identify gaps, and create a scalable site architecture.

Keyword Research

We’ll use keyword research tools and your website data to assess which keywords are most important for your business. Keyword selection is driven by ROI – not just traffic.

Competitor Analysis

Keep your friends close and your competition closer. The goal is to get a panoramic view of what you’re up against and how you can get to where you want to be.

Content Creation

Once we’ve defined your competition and target keywords, it’s time to get to work. New content is added and new pages are added in order to improve your SERP visibility.

Reporting & Tracking

Start Your Free Consultation

Use the contact form below to schedule an initial consultation with Safari Digital SEO. We’ll examine your current position and show you exactly how we can get you to where you want to be with a customised SEO campaign.

Your Sydney SEO Comapny

How Sydney SEO Works

If you’re reading this, chances are you’re a business or website who was searching for SEO Sydney. If that’s the case, you’re seeing the power of Search Engine Optimisation first hand.

If you’ve been researching Sydney search engine optimisation services for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about. All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the Search Engine Results Pages.

Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated Sydney SEO Agency, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition.

Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our Sydney SEO firm is obsessed with ROI. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.

Whether you want to drive local, high-converting traffic to your business with a dedicated Sydney Local SEO strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.

Sydney SEO for Quality Traffic

SEO is the most powerful inbound marketing strategy.

Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or services, SEO is an inbound marketing strategy that makes it easy for your audience to find you.

SEO is more convenient and less intrusive for consumers. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.

Why SEO Matters

Paying for advertising is expensive. 84% of Google’s revenue in 2018 was derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.

The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.

To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.

Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Search Engine Optimisation is about understanding how to curate information in a way that search engines can understand, and users can enjoy.

Benefits of SEO

Working with a Sydney SEO expert at Safari Digital delivers a tangible increase in search engine visibility for your business. But that’s not how we will measure the success of your SEO campaign. We stand by the belief that an increase in search engine visibility due to SEO is only beneficial when we can back it up with a measurable ROI after a set period of time.

There is a very clear difference between research phrases and buying phases when it comes to SEO. For example, take the 2 phrases: “Lounges” and “3 Seat Fabric Lounge Sydney”. The first phrase may have a much higher search volume (which looks great on paper), whereas the second phrase has a lower search volume and a much higher purchase intent. We target key phrases that put your business in front of customers right when they are ready to buy.

Sydney SEO for Lasting Traffic

Unlike PPC (pay per click) and other paid advertising mediums, SEO provides a lasting digital asset for your business. Long after paid marketing campaigns have finished, SEO is working behind the scenes to deliver qualified leads to your business.

Compared to other Sydney digital marketing mediums, search engine optimisation continues to deliver a return on investment for the weeks, months and, years after your investment has finished.

Safari Digital SEO services can be tweaked and scaled as your business continues to grow. We’ll build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line.

Our Approach to SEO in Sydney

Our strategy for Sydney SEO has been developed and refined by working with clients in almost every industry. SEO is dynamic and we never stop learning.

We’ll do a full analysis of your website, content and current position in order to understand what is holding you back.

Once we’ve identified changes that can be made both on and off-site, we will then research keywords and key phrases which are going to drive traffic for your business. We take the time to research your competitors and implement strategies to help you outrank them for their most lucrative keywords.

Once we have all of the information we need, we then curate and create content to improve your search engine visibility and user experience.

Get Started with Your Sydney SEO Consultant

Ready to discover what our Sydney SEO Services can do for your business? Simply use the contact form below or the contact page on our website to arrange a follow up with your Sydney SEO Consultant from Safari Digital.

Please allow up to 48 hours for us to get back to you. We’ll respond to your email with some complementary questions about your business and then provide you with a FREE SEO Analysis.

Sydney SEO Agency Delivering Lasting Results

Search Engine Optimisation is the most powerful way to drive sustainable, scalable traffic to your website. We want to help your business climb through the search engine results pages to improve your visibility, traffic, and leads.

If you’re on this page, chances are you were searching for “Sydney SEO” or “SEO Sydney” in Google or Bing. That means that you stumbled across this page using the power of SEO. You see, it’s no coincidence that we’re at the top of the search results for SEO in Sydney. By targeting keywords, optimising site content, and focussing on those offsite activities that can improve organic visibility, we have put Safari Digital right at the top of the search results for SEO in Sydney.

If we can rank for one of the most competitive SEO keywords in Australia, just imagine what we could do for your business. There are plenty of SEO professionals claiming to have the ‘secret formula’ for achieving first page results. The easiest way to spot those who know what they are doing from those who don’t is to see where they rank in Google for their own keywords. If they can’t even put their own business on the first page of Google, what chance do they have with yours? Do you really think they’re going to put in the effort for their own website if they don’t even do it for their own? Of course not.

At Safari Digital, we practice what we preach. In order to outperform your competitors, you need to work with a Sydney SEO Agency who knows what it takes to put your business at the top of the search engine results. Because we are a dedicated SEO Sydney Agency, we spend all of our time keeping up to date with the latest trends and changes in SEO. That means that we are able to dissect your competition and understand exactly what you need to beat your competition and stay ahead.

The world of SEO is far more competitive than it was five years ago. In 2019, there are literally thousands of local and international websites who are all vying for the #1 rank for the same keywords as you. At Safari Digital, we believe that getting to the first page of Google isn’t rocket science. In fact, it just requires a lot of hard work from our end – you can put your feet up and relax. SEO is a repeatable process that can be carried out irrespective of your niche, target market or location. It doesn’t matter if you’re a plumber, mechanic, e-commerce business or any product or service related industry, we know how to get you to the top. We employ a proven strategy that will skyrocket your ranking, dramatically increase impressions, page clicks, and leads for your business.

There is a good chance that most of the pages that you see on page 1 of Google for your relevant search terms are there because they’ve worked with an SEO professional in the past. The good news is, just because you start an SEO campaign after your competitor doesn’t mean that you can’t outrank them. Google is always indexing, scanning, and ranking pages to best serve their users. That means that Google doesn’t give any preference to websites based on how long they have been around or their previous ranking. Google is loyal to providing the best experience for their users – not to businesses. If you want to stay ahead of your competitors you need to create content that is better than your competition.

SEO Sydney is the smartest way to drive highly motivated leads to your business. Showing up for the right search terms at the exact moment that your potential customers are searching for them is the most effective way to drive qualified leads. SEO is different to traditional outreach marketing, instead of reaching out to customers and persuading them to consider your product or service, SEO means that your business only appears to customers who are interested in your business. How many times have you been inundated with annoying emails and pop up messages? The difference with SEO is that you are capturing the customer at the exact moment that they are searching for your product or service. That means that your conversion rate is much higher and so is the value of that traffic.

If you’re looking for a way to expand your reach and attract new customers in Sydney, you need to work with a Sydney SEO firm who knows how to get the job done. Unlike traditional pay per click (PPC) marketing through AdWords or Facebook Marketing, the results that you get from SEO will continue to work for your business for months and years to come. SEO will continue to expose your business to new customers and new possibilities long after you have paid your last SEO invoice.

We believe that sustainability is the key to ROI. There’s no point in employing black hat SEO tactics that return an immediate result but cause long term harm to your business. Instead, we focus exclusively on white hat SEO strategies that help your business to increase search visibility in a natural and scalable way. Sydney is the most competitive local market in Australia, so we implement measurable and scalable SEO techniques that drive long term traffic for your website. We don’t take pride in getting your business to the top of Google for an irrelevant keyword, we take pride in delivering a significant return on investment. We want to get your business to #1 in Google for keywords that are going to propel your business forward.

What Makes Content Rank on Google?

The most important thing to know about Sydney SEO is that it is always changing. Nothing is ever where you left it, and as a result, you need to stay on top of your search presence in order to outrank and outperform your competition. SEO Sydney is always changing, as a dedicated SEO Sydney Agency it’s our job to understand the latest search algorithm changes and how they affect the way that content is ranked in Google.

SEO Moz released a study in 2017 that stated that on page keyword usage was the most important on-site SEO ranking factor when determining where your website will appear in the search results. That means conducting proper keyword research and implementing it across your relevant landing pages is going to noticeably impact how your website appears in the search results. Understanding keyword trends, keyword difficulty scores, keyword intent, and competitor keyword usage is all part of the service. When you work with Safari Digital you’ll be working with a team of Sydney SEO Consultants who understands how content can be used to drive your business goals.

Our Recipe for SEO Sydney Success

Want to know how we appeared on page 1 of Google for our most relevant search terms and how we can do the same for you? Here are some of the ingredients that helped us reach page 1 for Google and how we use them with every client that we work with. As we said above, SEO is a repeatable process that can be used to drive traffic for your business. The key to success is understanding your competition, what your most lucrative keywords are and how we can use data to outperform your competition.

These are just some of the most fundamental aspects of the SEO Strategy that we employ when working with businesses.

On-Site SEO

On-site SEO or On-Page SEO involves optimising elements of your website and their pages in order to improve your organic search rankings. In simple terms, on-site SEO is a process that involves fine-tuning different aspects of your website so that search engine robots can easily crawl them and interpret the content, structure, and information on your website. As a Sydney SEO agency, it’s our role to create content and optimise your website in a way that allows search engines to easily crawl and understand everything on the page. In addition to creating SEO friendly content, it’s also critical to create content that users genuinely want to read. There is no point creating SEO rich content that’s easy for search engine bots to crawl but impossible (and unenjoyable) for users to read.

Getting the on-page SEO right is the first step to improving your organic search visibility. Before we start looking at those off-page elements that will skyrocket your rankings, we first need to get everything on your site right.

Page Titles/Title Tags

Think of page titles as the chapter names in books. When search engine robots scan your website, the first thing that they will pick-up is the page titles on each webpage. They provide a strong indicator as to what is going to be on the rest of the page. Let’s say you’re writing a blog article about ‘Red Balloon’s’, naturally, you want the page title to include that keyword. If your page title is ‘Balloon Colours” or something similar, Google is not going to get a very good idea of what to expect on the rest of the page. Page titles need to clearly communicate what readers can expect to find on a webpage.

On-Page Content

We hardly need to say it, but the content that you have on a webpage plays an important role in how your website ranks. A study from Backlinkio in 2016 indicated that the average content length for page 1 results on google was 1890 words. Imagine that, 1890 words for 100s or even thousands of pages of content on your website – sounds like a daunting task doesn’t it? As Sydney SEO professionals, we understand how to get the most out of the content that you create. That means that we will work with your business to create a transferrable content structure that can be retained across many pages of your website without being penalised (or losing ranking potential) because of duplicate content. We work with your business to create a sustainable SEO model that you can continue to use as your business grows and expands.

Internal Link Structure

You’ve probably heard of backlinks, but did you know that the links between the pages on your website play an important role in how search engine robots understand your content. Internal linking provides a ‘hierarchy’ for your website whereby Google is able to understand what the most important content on your website is. We’ll create an internal link structure that will ensure that your most important content appears at the top of the search results. We’ll also ensure that you are not creating any confusion or conflict of interest with an untidy or unclear link structure.

Meta Descriptions

Meta Descriptions don’t actually play any factor in where your website appears in the search engine rankings. Google announced way back in 2009 that they do not use meta descriptions as a way of determining their search engine ranking algorithm. However, meta descriptions do play an important role in encouraging users to click through from the search engine results pages to your website. We’ve worked with a number of businesses in the past who have seen a dramatic increase in click-through rate and website traffic just by tweaking their meta descriptions.

Local SEO

Local SEO is much the same as regular search engine optimisation, only with an added emphasis on having your business appear to customers who are in the same area as your business. You don’t have to have a physical storefront or office to benefit from Local SEO. Simply by using your city and the names of your serviced areas in your content you can dramatically improve the quality of traffic that you are receiving. Local SEO is one of the most underutilised areas of SEO which means that there are huge opportunities for small and medium businesses to outrank their more established (and larger) rivals for highly lucrative search terms.

Off-Page SEO

Off-page SEO or Off-site SEO as it is commonly known refers to the external factors that will affect the search engine visibility of your website. Google uses more than 200 different factors when determining where it will rank websites in search engine results. Optimising your website for off-page SEO involves creating a profile for your business all across the web that improves its trustworthiness, popularity, and relevance. When you think of off-page SEO, think of it as a process whereby you are gaining approval from other reputable websites from around the web. Just like a reference on your website, having another website vouch for your validity and reliability is a sure-fire way to improve your SEO.

Google My Business

Not sure how Google My Business can benefit your business if you don’t have a physical location? Google My Business plays an important role in local SEO and is a great way to control your local visibility and reinforce your local presence. In essence, GMB is the most prolific crowdsourced review site on the internet. Picking up from Yelp and TripAdvisor, GMB has the potential to provide huge reach for local businesses. Businesses with an active and up to date GMB profile are deemed to be more trustworthy and will benefit from increased local visibility.

Link Building

Whether you’ve worked to gain links in the past or this is your first time, we will work with your business to create foundational links that will dramatically improve your search engine visibility. In order to gain the trust of Google and instantly improve your search engine visibility, you need to have a wide range of links from a diverse range of websites. The initial stage of link building is about creating a diverse link profile that can then be complemented with high-quality, niche relevant guest posts from high-authority websites.

Quality Business Citations

The first thing that you need to know about business citations is that not all citations are created equal. You can’t just blindly submit your website to every directory on your website and hope for great results. In many cases, adding your business to the wrong directories can be deemed to be ‘spam’ by Google and can, therefore, harm your search engine rankings. As a dedicated Sydney SEO company, we know which directories and business citations are going to be beneficial for your business and which ones are not. We won’t add your business to every directory in your niche or area, instead, we focus on gaining citations are genuinely going to improve your search visibility and online reputation.

Guest Posting

Writing and promoting high-quality guest posts for your website is one of the most effective off-site SEO strategies that you can employ. By working with bloggers, writers, and niche relevant websites, we’ll supercharge your SEO efforts with highly-relevant guest posts on reputable websites. We’ll take care of everything from content creation, to outreach, and then edits. Creating high-quality links for your website through guest posts (and other methods) is not a one-time effort. In order to maintain a natural link profile and strengthen your online presence, it’s important to stagger these out over a period of months.

Let’s Pave Your Road to SEO Success

You don’t need to be at the top of the search engine results pages for every keyword in your niche – you just need to be there for the right ones. Our SEO Sydney services will help your business to identify opportunities for growth by targeting your most lucrative keywords. We’ll find out exactly what your target market is searching for on Google and ensure that your business shows up at the right time.

Head to our contact page or call us on (02) 8006 9002 to find out how our Sydney SEO Services can take your business to the next level.