CHESHIRE NURSE ON A MISSION TO BREAK TABOOS BY EXPANDING INTO ‘VAJUVENATION’

Hale-based businesswoman Katie Alex has expanded her luxury cosmetic and aesthetic brand in Bowdon to now offer a highly exclusive procedure she has christened Vajuvenation.

The specialist nurse is one of only a handful of aesthetics experts in the UK offering the ‘ultimate intimate makeover’ which promises to dramatically benefit urinary stress incontinence and boost a woman’s sex life. The gentle radio frequency treatment is performed using one of the most advanced pieces of award-winning, cosmetic technology available world-wide, the Ultra Femme 360.

Previously only available in the US, former NHS health visitor Katie was approved by the makers to bring the system to the North West of England earlier this year. Following a successful trial which created a three month waiting list, she is now offering the treatment as a key service, alongside other aesthetic procedures including non-surgical fat reduction and skin tightening.

The market for the procedure has been exceptional, with women in the know coming from as far as Cornwall, Newcastle and even Ireland. In response, Katie has this month introduced a discreet concierge service with chauffeur-driven collection from nearby Manchester airport and Piccadilly train station. Patients can be treated and dropped back to the station or airport in under two hours.

Locally, Katie has become affectionately known to the Cheshire housewife set as their ‘secret fairy godmother’, thanks to her discreetly transforming their love lives and also saving them from embarrassing moments of post-birth urinary incontinence.

Katie, age 32, who trained in nursing at Salford University and holds an additional advanced medical degree in Public Health Nursing, decided to move from the NHS into private intimate health treatments after she gave birth to her baby, Evie, in 2017.

“During my time as a health visitor I met countless patients who were silently suffering with post-birth urinary stress incontinence, vaginal laxity and dysmorphia. It’s an area of health care that many are embarrassed to talk about but one in three women over 40 suffer with urinary incontinence and even younger women suffer too, usually following childbirth. I realised that this was an area where I really wanted to support women in regaining their confidence and in taking care of their intimate health. My clients now tell me that my ‘Vajuvenation’ treatments are life changing. Women who have suffered after giving birth or whose sex lives have gone cold due to laxity, suddenly find a new confidence and happiness again. I want to help as many women as possible by helping them see past the taboo of talking about these intimate problems by carrying out treatments that make a genuine difference.” – Katie Alex

The procedure, which is normally carried out in the privacy of Katie’s elegant clinic in Bowdon, takes just eight minutes to complete. Following a thorough medical consultation to ensure a woman is suitable for the treatment, it involves carefully inserting a warm scientifically engineered device that uses radio frequency into the vagina. The increased temperature stimulates blood flow and promotes the growth of collagen and elastin by up to 41 per cent. The result is a tighter vagina inside and shrunken external labia. Results are instant and last for up to two years. The treatment is designed to be completely painless. Prices start from £1,400 – most women require just one session with occasional top ups.

The Ultra Femme 360 device is EC and FDA certified and differs from other intimate health treatments on the market because it does not use a laser and there is zero chance of burns occurring. BTL Aesthetics, producers of the Ultra Femme 360, has been producing medical devices for more than 25 years.