Mondi

Share

An international packaging and paper group with 25,000 employees across more than 30 countries, Mondi covers the entire value chain from paper production to end packaging products. Mondi is listed in South Africa and the UK, which means it’s legally required to produce an integrated report. Our job was to create a report that showed how integrated thinking has the company’s strategic, financial and sustainability objectives.

The Challenge

Mondi wanted to use its 'In touch every day' message to explain how its products were touching the lives of consumers around the world. The company manages millions of hectares of forests that are home to thriving ecosystems and local communities – and so the report needed to also demonstrate how joined-up thinking has brought together its strategic, financial and sustainability objectives.

With research showing that stakeholders valued the close working partnerships between senior executives, we were also tasked with using the report to showcase these relationships.

Sustainability as a fourth strategic pillar

In line with the company's commitment to integrated reporting, we included a fourth strategic pillar in the report this year - 'Growing responsibly and inspiring our people' - reflecting the impact sustainability has on every aspect of Mondi's operations. The new pillar then forms the basis for the sustainability performance pages. In the business review section we included a value chain for each division, explained how the division's performance contributed to Mondi's overall strategy, and provided short case studies featuring Mondi products. We combined content traditionally covered by separate CEO and CFO statements and had the joint chairmen them off together. This demonstrates their close working relationship as well as underlining Mondi's integrated approach to reporting.

An integrated approach to reporting

We combined content traditionally covered by separate CEO and CFO statements, for which the chairmen signed off on together. It demonstrates their close working relationship as well as underlining Mondi's integrated approach to reporting. The remainder of the discussion around the financials sits in a separate section, with waterfall charts clarifying the year's developments. We implemented a number of new ideas in the Governance section, which features less dense copy, and case studies that highlight particular aspects of ‘governance in action’, such as a new board member's induction process.

In touch every day

While the refreshed business model, divisional reviews and governance pages demonstrate Mondi's commitment to continuous improvement in its reporting practices, the combined CEO and CFO statement represents a new take on the spirit of partnership that is so important to stakeholders. The report also features specially commissioned photography of the company's products in use, showcasing how Mondi is “in touch every day”.

The Result

We took a highly respected integrated report and made it even better. The Group Communications Manager has complimented us for our "insight and effort, making this report Mondi's best by far."