Print Press: Fashion Magazine, Winter 2016

November 21, 2016

NOTED

Whether it's an OBJECT D'ART or a clue in a criminal case, the latest PERFUME innovations are truly cinematic. By Katie Dickens

Into the Wild

When conceptualizing Zoologist, Toronto-based founder Victor Wong looked to the animal kingdom – but the scents are a far cry from Anchorman's Sex Panther. "The original inspiration came from animal musks, which have been used in perfumery since the beginning," says Wong. Rather than synthesizing the aroma of particular fauna, he works with perfumers to construct "olfactive associations." To wit: Nightingale conjures the tiny, singing birds with Japanese plum blossom, oud and patchouli.