VSB, you ask? The Very Small Business. The vast majority of businesses, actually. Businesses with small SEO/marketing budgets.
The Panda and Penquin updates to Google algorithms are old news. Their effects on your website ranking and performance should already have been measured by your SEO guy or gal, and action steps should already have been taken to recover from any ill effects.
Google put...

An old friend and colleague publishes a weekly newsletter on all things Internet for the entrepreneur. I subscribe to and read his words each Friday morning, and usually find some nugget of value in them. This morning’s piece began by announcing the death of SEO.
He references the Panda and Penguin updates to Google algorithms which have been occuring often in the last year. Well,...

Yes, yes, we all know the Panda algorithm additions by Google have hurt SERPs for a lot of websites. It’s true. But with the investment of just a little bit of time, I had reviewed all my SEO clients’ stats pre- and post-Panda to determine just how much, if any, they’d lost ground, and was busy planning action steps for all of them.
The investment of time, and my clients’ dollars, was...

Last week I wrote a couple of pieces on Google+ and its importance to a well-rounded SEO plan. As is usually the case, Google makes using their online tools very easy, and with a Help manual written in everyday English rather than geek. So, the first thing I want to say is you don’t need anyone’s help to build your Google+ business page unless you simply don’t have the time.
I...

So, what’s new with Google this week? A few changes here and there, of which SMBs should be aware. Let’s take a quick look at them.
In a bid to boost its revenue, Google is overhauling its online product-search service to include only items from merchants that pay to be included in search results. Product search has been until now a free service, but by the fall 2012, will be...

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About Me

I've always been fascinated by the power of words. . . a good grasp of the language, the ability to convey thoughts and feelings accurately and concisely in a clear and unambiguous way. It is a craft I hope someday to master. Until then, I write so as to practice.