AMERICAN ANGUS ASSOCIATION - THE BUSINESS BREED

Member Services

Our mission is to provide programs, services, technology and leadership to enhance the genetics of the Angus breed, broaden its influence within the beef industry, and expand the market for superior tasting, high-quality Angus beef worldwide.

Management

The Angus breed is home to the industry’s largest beef cattle performance database, fueling genetic progress through each generation. Breeders rely on the comprehensive set of data to continue growing the nation’s quality beef supply.

Marketing

Angus Media provides unrivaled marketing opportunities for cattle producers with Association programs that allow breeders to set their calves apart from the crowd.

Sales

Registered-Angus cattle continue to set the industry pace for quality genetics. Demand remains strong year after year, as reflected by strong sales trends and an increase in Angus cattle on the market.

Events

Continued education is central to driving progress within the beef cattle industry. Through Association events, connect with fellow breeders and discover applications that make a real difference on the farm or ranch.

Shop

The American Angus Association store features both high quality, yet attractively affordable apparel and home décor. Items were personally curated to fit the aesthetic of any hardworking, yet stylish ranch lifestyle. Proceeds directly benefit the Angus Foundation and its mission of youth, education, and research.

The American Angus Association and its subsidiary Angus Media offers a variety of marketing tools for
upcoming sales and events, or for educational purposes. Available resources range from clipart to sale books,
and descriptions are provided.

Angus Clip Art - A collection of Angus drawings created by renowned Angus artist
Frank Champion Murphy. Please use this artwork to develop promotional items for your Angus farm or ranch or for
educational or breed promotion purposes.

Sale Books – Angus Media is the breed’s leading
publisher for Angus sale and show books. As a subsidiary of the American Angus Association, API provides the most
up-to-date EPD and performance information at print time, as well as an exclusive mailing list.

Brochures and Postcards – Brochures and postcards offer breeders and others a
cost-effective means of promoting an upcoming sale or event. API’s Special Services Department has a wide variety of
formatting and mailing options.

Websites – The API team can create custom websites as well as
online banner advertisements for your business.

Photos

Show photos: The American Angus Association offers
many backdrop and candid show photos for purchase. (Not all shows are available for online purchase.) Please contact
the Communications and PR Department if you do not see your photos
here. Contact 816-383-5100 or
prphotos@angus.org.

Promotional photos: Angus Media offers an
extensive library of photos for promotional use, or for educational purposes or breed promotion.

Sale Book Inserts – Use these camera-ready information
pieces that outline the AngusSource® program, AAA Selection Tools, $Value Indexes and more. These inserts may be used
in your sale book to better explain these programs.

The American Angus Association is the nation’s largest beef breed organization, serving more than 25,000 members across the United States, Canada and several other countries. It’s home to an extensive breed registry that grows by nearly 300,000 animals each year.