Tagged: logos

With shrinking screen sizes and new channels for advertising, something about branding is becoming increasingly apparent to business owners: logos are no longer “one size fits all.” Scaling back the details as they scale...

With shrinking screen sizes and new channels for advertising, something about branding is becoming increasingly apparent to business owners: logos are no longer “one size fits all.” Scaling back the details as they scale...

The badge on the back of a car is synonymous with branding, and consumers are highly influenced by the reputation of a car’s brand when choosing their new vehicle. Particularly, high-status companies like BMW...

America’s relationship to marijuana is changing. Residents of eight states1 no longer have to buy their weed in plastic baggies behind a 7-11, instead they’re able to saunter into dank-smelling boutiques and purchase impeccably designed sachets of our...

From the ichthys1 to the cross, symbols have been a part of Christianity since ancient history. Modern churches make great effort to connect with that history, while still reaching out to the modern parishioner. Enter:...

Those small sports logos plastered all over a team’s uniform, merchandise and stadium signage obviously have little impact on how the team they represent performs on the field. Or do they? In an industry...

People need people. We’re social animals, and thus seeing people—even depictions of people—makes us comfortable. It helps the viewer identify with the brand. This is why images of people are so useful for logos....

Having been domesticated for nearly 15,000 years, dogs are more than just man’s best friend. They’re lifelong companions, service animals, and even celebrities! We love our dogs, and that’s why there are so many...