Incoco

Overhaul of e-commerce platform, both design and technology and facelift that would appeal to young, mobile-savvy Japanese women.

Solution

Modernized the design, making it attractive, easy to use, and rich in functions. A real-time inventory and service pipeline.

Custom Media modernized the design, making it attractive, easy to use, and rich in functions. The responsive mobile-friendly site enables consumers to quickly see best-selling products or seasonal offerings. Favorites can be sorted by color, design, accent, or combination, and ordered online with ease. Customers can also learn how to use the product, find local retail outlets, and much more.

On the back-end, Custom Media designed a system to automate inventory and stocktaking, and to accept different payment types.

To meet consumer preferences, support for localized payment methods was added, including credit cards, mobile, cash on delivery, and the option to pay at convenience stores—a popular choice in Japan.

A real-time inventory and service pipeline reflects orders made through various methods and syncs with a legacy inventory app to keep stock information accurate and up-to-date.