In the beginning, the hiring process is about who not to hire! So, a job seeker’s first goal is to AVOID BEING SCREENED-OUT (especially if they have distracting barriers). Then they should focus on marketing what they offer so employers can decide to hire them. Keeping it simple, there are 3 ways to market to an employer… paper, phone and person. Credible references are 4th category, but even these come to employers on paper, over the phone or in person. Understanding this, and asking a few key questions allows anyone to job search in a way that lets them shine and saves them time.