#HMBalmaination!

Tonight was a big night for the fashion lovers. Jourdan Dunn, designer of Balmain took his two models Kendall Jenner and Jourdan Dunn to the red carpet in Las Vegas to announce his partnership with H&M, the fast-fashion retailer whose designer collaboration series is now in its 11th year.

Rousteing follows in the footsteps of a long line of high-profile designer collaborators, from Karl Lagerfeld in 2004 to Wang in 2014. His collection for H&M will include women’s and men’s clothes, shoes, and accessories, and is scheduled to hit the company’s e-commerce site and stores worldwide on November 5. With the collection they are going to give an access to all the people who could only dream about wearing Balmain before this day, and bring it to the high streets.

They have a hashtag for the collaboration, it’s #HMBalmaination. Whereas the idea is: “Join the nation.”