Polaris Industries announces new division

May 19, 2009

Polaris Industries has created an On-Road Vehicle Division to handle not only its Victory Motorcycles business but also adjacent on-road markets that have yet to be announced.

“Victory Motorcycles, with its strong brand recognition and customer loyalty, will be one of the major components of our new On-Road Vehicle Division that we’re announcing,” Scott Wine, Polaris CEO, said in a press release.

Several organizational changes were announced with the creation of the new division, including Mark Blackwell’s new role as vice president of motorcycles. Blackwell has spent the past eight years leading day-to-day operations for Victory Motorcycles.

Mike Jonikas, currently vice president of sales and corporate marketing, has been appointed to the newly created role of vice president of the On-Road Vehicle Division. In this position, Jonikas will be responsible for growing the on-road business for Polaris, including strategic direction for Victory Motorcycles, and any future on-road adjacencies.

Steve Menneto has been promoted to the position of general manager of Victory Motorcycles and will lead the business’ sales growth.