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February 24, 2013

Why Are Students Rejecting E-Textbooks?

Because the horse is not dead, I feel I’m allowed to keep beating it. So: Another study of student attitudes toward paper and electronic textbooks has appeared, and like earlier ones — see here, here, here, for example — it reveals that our so-called digital natives prefer print. The new study, by four researchers at Ryerson University in Toronto, appears in the Journal for Advancement of Marketing Education. “Although advocates of digitized information believe that millennial students would embrace the paperless in-person or online classroom, this is not proving to be the case,” they write, as studies to date find “most students reiterating their preference for paper textbooks.”