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Digital Marketing Tips

We are getting started on preparing articles as part of our Spring Content Plan! Some of the themes we'll be covering this season include nature, glamping, wildflower photography, wedding venues and activities for teens. Something new and exciting that we are now offering as part of our content plan is…

Tourism WA's 'Create Your Own Gourmet Escape in WA' campaign is rolling out on the east coast, tempting out-of-state visitors to enjoy the gourmet experiences Perth and the Margaret River Region have to offer. TV, online and social advertising are part of the co-operative campaign, as well as public…

Welcoming Wine Stories! The International Wine Tourism Grant Steering Group are in the research and early development stages of a brand new podcast series. With the demand for audio storytelling growing exponentially, we are excited to dip our toes into this space. The first of the series aims to unpack…

What is the Rediscover Campaign? Last year, the MRBTA initiated the production of four inspirational videos showcasing each of the main regional towns (Busselton, Dunsborough & Yallingup, Margaret River, and Augusta). The videos, produced in partnership with the City of Busselton, and the Augusta Margaret River Shire, aim to inspire…

The YMRR Autumn Content Plan is out! The purpose of this Content Plan is to ensure a coordinated approach to marketing the Margaret River region as a destination across the MRBTA’s many platforms including Margaretriver.com, Social Media, the YMRR Magazine and via email marketing, as well as to provide clear…

Looking for a way to market and develop your business but are stuck or don’t know how? Business Advisory South West & Peel are offering MRBTA members the opportunity to have a marketing health check and to put together a ONE PAGE Development Plan. These sessions are FREE.…

Want to give your business a boost this upcoming holiday season? We are seeking expressions of interest from businesses who want to showcase their business in our December Blog, "The Only Gift Guide You'll need in Margaret River this Christmas". This is a great way to build your brand and…

In light of recent changes to Facebook's Newsfeed algorithm which were announced in January, Tourism Australia's Head of Social Media Nick Henderson has some tips for tourism businesses on how to adapt your social media marketing strategies. For years the best way to drive organic reach on Facebook was to…

Check out these five rules for establishing a clear, effective and adaptable marketing plan for the digital age. Those who were fortunate enough to catch Georgia Rickard’s Emergence Creative workshop Marketing in the Kardashian Age may already be actioning her five rules for an effective digital marketing strategy. But for…

Social media is an incredibly important component of any business’s marketing strategy, and it isn’t as scary, inaccessible or as expensive as you might think. At the recent Tourism Australia Industry Briefing, their social media champion Victoria Johnson shared with us her top five tips for making your social media…