If you build it, they may not come. DO NOT invest a ton of time, effort or money on branding, website design, graphic design or product development until you’ve proven to yourself that what you’re offering is marketable. Do this first!

Ideas and inspiration are only useful if you ACT on them. Here are 3 things to consider when deciding WHERE to take massive action in your business. And…and invitation to join me in a Massive Action Challenge.