If you’re a dog lover like me, you’re no stranger to their constant scratching and biting at their dry, itchy skin. Sure it’s common canine behavior. But, when is an itch more than just an itch? Get ready to meet Dr. Bernadine Cruz, renowned veterinarian for over 20 years. You may recognize her from her numerous TV appearances or from her pet radio show in Los Angeles. Dr. Cruz is an author and nationally recognized speaker on pet care. You’ll also hear from renowned chemist David Fielder who will talk about the scientific breakthrough in pet care.

Incredible Discoveries: I’m a die-hard dog lover. It seems that whether it’s a pedigree or mutt, dogs still share one thing in common; they scratch like crazy. What causes this?

Dr. Cruz: Well, dogs can be itchy for every reason that you and I are; and then some, depending on where they itch, bite, scratch, chew will often times give us reasons why. Their skin is the largest organ on their body; but it has very limited number of ways it can react: dryness, redness, itchiness. And did you know that a dog’s skin is actually thinner and more fragile than ours? So, we really need to take very good care of that skin.

Incredible Discoveries: There are lots of products out there that you can buy at convenience stores, pet stores, doggy spas. Yet our dogs are still scratching uncontrollably. Why do these products fail us?

Dr. Cruz: The problem is many of them address the itch in only one way – they only clean, only moisturize, or only medicate. You need to do all three to get to the root of the cause.

Incredible Discoveries: That’s why you wind up with a cabinet full of bottles.

Dr. Cruz: Many of them provide temporary relief by washing away the allergens and irritants; but they do not provide sustained skin relief by addressing the skin irritation and potential inflammation. Some contain harsh chemicals that aggravate skin conditions – and even steroids.

Incredible Discoveries: Steroids?

Dr. Cruz: Steroids are often used to minimize allergic reactions and reduce skin inflammation; but can have side effects such as increased appetite, change in mood and they can even depress the immune system.

Incredible Discoveries: To think that some of the soaps that itch treatments we trust may actually expose our pets to these potential dangers is very frightening.

Dr. Cruz: And they don’t always work.

Incredible Discoveries: How does AvenaPro 6 work?

Dr. Cruz: AvenaPro 6 unleashes 3 different oat active emollients, to address the underlying causes of itching, called triple oat complex: one to calm the itch, another to protect and moisturize the skin and follicles, and another to clean the hair coat.

Incredible Discoveries: “Active oats” – what does that mean?

Dr. Cruz: It means they have powerful therapeutic properties. It’s very unique. They have the ability to actually get into the skin and restore health. AvenaPro 6 features Avenanthramides, a remarkable all natural oat compound that’s clinically proven to reduce itching and shedding better than the leading veterinary therapy. AvenaPro 6 starts working immediately on contact as the triple oat complex goes deep to quench skin. You may even see results after the first bath. You’ll definitely feel it – smoother skin, fewer flakes, less itching and biting. Most anti-itch formulas take at least 5 minutes to soak in. I don’t know about you but I’ve never met a wet dog that can sit still for that long. But AvenaPro 6 works in only 2 minutes. You’ll never have to chase after your sopping wet dog again.

Incredible Discoveries: I have to ask – what is so magical about this revolutionary formula?

Dr. Cruz: It’s the triple oat complex, a powerful blend of 3 oat extracts: avenanthramides, oat beta glucan and oat peptides. In human medicine the FDA considers these oat extracts a type 2 skin protectant for their therapeutic properties that diminish redness and irritation, and their antioxidant activity which helps repair the skin.

Incredible Discoveries: Oatmeal is something I’ve seen in skin care products that I actually use on my own skin.

Dr. Cruz: Believe it or not, AvenaPro 6 is better than our oatmeal products in a lot of ways. AvenaPro 6 scientists discovered that the avenanthramides found in the hulls of oats are powerful antihistamine compounds. They created a patented extraction process for carefully removing the oat extracts to preserve purity and potency. This purity helps them get absorbed.

Incredible Discoveries: Dr. Cruz, it sounds to me that the key to absorption is solubility.

Dr. Cruz: That’s right. Without solubility there are no benefits. You see, other oatmeal formulas contain a starchy matrix of colloidal molecules that keep the avenanthramides trapped inside. That crude form is over 10,000 times larger than pure avenanthramide molecules. So, there’s little chance of them getting absorbed into the skin. They’re not even water soluble. They harden on the skin without delivering any benefits.

Incredible Discoveries: So, what happens? They cake up on the skin and get washed away?

Dr. Cruz: Yes, they’ll feel good on the skin for a little while; but there’s no lasting benefit beyond that. But AvenaPro 6 avenanthramides are not only smaller because of the way they’re extracted; they’re water soluble, which helps them get carried through the skin’s surface.

Incredible Discoveries: What about shedding and pet dander? If you have kids, you don’t want them breathing in this dead skin.

Dr. Cruz: Dander makes up a huge percentage of the junk floating in the air of our homes. Clinically studies have shown that the AvenaPro 6 system decreases scaling and dander by more than 90%.

Incredible Discoveries: Incredible! AvenaPro 6 does all of this and then some. You know, we pin our hopes on pet store products because the alternative can be a costly visit to the veterinarian, not to mention the costs of prescriptions.

Dr. Cruz: Some severe skin conditions do require a visit to the veterinarian. However, AvenaPro 6 is quite simply the most remarkable over-the-counter skin soothing system for pets that I’ve ever come across. And it’s clinically proven.

Incredible Discoveries: Tell me about the clinical study where AvenaPro 6 was tested against the most popular pet shampoo.

Dr. Cruz: A double blind clinical trial conducted by veterinarians revealed that AvenaPro 6 out-performed the top selling prescription shampoo. They saw a 94% reduction in scaling and dander. They also saw reduced shedding and improved skin and hair coat condition. And this was after only 3 baths.

Incredible Discoveries: In only 3 baths? Well, it was vets and professional groomers who were handling the dogs, right?

Dr. Cruz: No, actual dog owners washed their own pets. They used as much or as little product as they needed to work up a good lather. That’s how easy this product is to use. Use it like any shampoo. Leave it on for 2 minutes to gives the avenanthramides and oat emollients time to penetrate the skin.

Incredible Discoveries: Dr. Cruz, I want to thank you so much for joining us.

Dr. Cruz: Thank you, for having me.

Incredible Discoveries: For more information on AvenaPro 6, visit the website avenapro.com.

Specializing in creating infomercials designed for maximum impact, Incredible Discoveries ® works directly with manufacturers to ensure products are presented in a way that connects with consumers. For more information on Incredible Discoveries, contact them at 2001 W. Sample Road, Pompano Beach, FL 33064 or call 954.979.8323.

The following segment aired on Incredible Discoveries on Lifetime Television. Joining Incredible Discoveries was Bill Bronchick to discuss The SOLD System

Incredible Discoveries on Lifetime Television: Best selling real estate author and attorney Bill Bronchick comes to Incredible Discoveries to show you how you can sell your home in thirty days and make more money. He shows you how to stop the financial bleeding. He teaches you how to get buyers in the door and making offers you can’t refuse. On Incredible Discoveries, Bill Bronchick unlocks the secrets that real estate agents won’t show you so you can prepare and price your property to sell it fast, not cheap! You’ll have the expert’s expert on your side. Bill shows Incredible Discoveries viewers step by step, how to prepare your home for a quick sale, how to price it so you make more money than you thought you could, how to convince buyers it’s the only house they would ever want, and even how to close the deal quickly and hassle free.

On Incredible Discoveries, you’ll learn the first thing you always do when a buyer visits your property. Avoid the advertising mistakes most sellers make. Learn the right way to do open houses so you can do less of them and still sell your house faster and make more money.

As seen on Incredible Discoveries, the complete, easy to learn SOLD System includes: Four easy to read manuals: In Volume 1, you’ll learn Bill’s essential principles, including Staging, How to Offer Attractive Terms, How to Learn Your Market and Competition, and How to Develop a Killer Marketing Plan. In Volume 2, Bill shows you what it takes to get the deal closed and introduces you to sample forms and contracts you’ll encounter so you’ll always know what to expect. In Volume 3, Bill lists valuable resources to enhance your knowledge and keep you ahead of the real estate game. And in Volume 4, Bill explains why and how Credit is the most critical element in any and every real estate transaction you complete.

Altogether, the SOLD System is the most comprehensive, at-home, real estate training program ever developed by one of the most successful real estate authors and attorneys in the nation. People all over the country pay hundreds and thousands of dollars to hear Bill speak in his popular seminars.

Bronchick: The Sold System covers everything you need to get your house sold quickly. It covers how to prepare your home, how to get it looking beautiful so it sells quickly, how to price it right so it sells, and most importantly, how to get from contract through closing. I walk you through all the steps from A to Z, including sample legal forms, so you can get that check cashed.

Incredible Discoveries: You know, it’s interesting you mentioned the legal forms, because not only are you an extraordinarily successful real estate investor, but you are also a real estate attorney. And it’s that perspective that helps people get their house closed and sold.

Bronchick: I give a 360° complete view of if as both an investor and as an individual, so people get all the perspectives and can get their house sold and closed. We keep seeing this downward trend, hearing the doom and gloom on the news. Yet, none of this seems to affect the Sold System. The Sold System works because it is different from what everyone else does. Everyone is dooming and glooming. You cannot just focus on what does not work; you have to focus on what does work, and my Sold System does work.

It’s almost a mindset that you are putting yourself in to. Of course, you will have to do a couple of things here and there, but it is really about changing your mind.

Incredible Discoveries: Absolutely, you have to believe that this is going to work for you and give it one hundred percent for it to work. Now, are there differences on how the system would work from one market to another?

Bronchick: The System works in every market because there are core principles that I give you that apply no matter whether you are in Los Angeles, Dallas, Miami or New York. There are core principles you must apply to make the system work. You can adapt the principles for your market, but you have to use the principles in my Sold System to get your house sold.

Incredible Discoveries: OK, now what if you have a house that is worth a hundred grand and somebody else has one that’s worth a million, there has got to be differences in the way you approach the sale?

Bronchick: In my Sold System, I teach people how to evaluate your home, and how to specifically price it. It may not be the appraisal. You have to go and do your research, and in my Sold System, I show you exactly what to do to get that research to make sure your house is priced, so it sells quickly. Usually, the first offer will come in less than thirty days.

ABOUT INCREDIBLE DISCOVERIES
A division of O2 Media, Inc., Incredible Discoveries is a marketing firm unlike any other. By streamlining the creative, production and postproduction processes, Incredible Discoveries is able to quickly and efficiently create a successful campaign, even on a product still in preproduction. Incredible Discoveries utilizes not only television, but also the Internet and multimedia venues to bring attention to the intended product or service. After two decades in the industry, Incredible Discoveries has created partnerships with some of the world’s leading agencies and manufacturers, giving them a leg up over the competition.