Influencing

Influencing

Many people perceive influence as something you have or don’t have, a quality that is largely
instinctive or even opportunistic. This is simply not the case. With the right approach, we can all exercise
influence that is effective and lasting.

To do this, you will need to follow a process that builds, brick by brick, a foundation on which to achieve
the outcome you are seeking. To those with a preference for diving straight in, this may seem rather
mechanical. However, planning and sequencing your activities will invariably lead to a better result and
avoid alienating the very person or persons that you wish to influence.