Lloyds Bank’s new ad, created by adam&eveDDB, sees a mix of celebrities and everyday people playing a variation of the sticky-note guessing game ‘Who am I?’ but instead of trying to work out which famous person they are, they are trying to discover which mental health condition they are living with.

KEEP YOURSELF CREATIVE

This article is now only available to subscribers. You can join here.

Subscribe here

CR's premium content is now only available to subscribers. Join today for the sharpest opinion, analysis and advice on life in the creative industries. If you are already a print subscriber, find out how to access online content here.