Blog by Triffort Technologies about technology, business, economy and more.

Main menu

Post navigation

iPhone 4.0 OS: Now with iAds

Today at the iPhone 4.0 preview event, Apple announced that one of the new features coming in 4.0 is the iAd network. According to Steve, an average iPhone user is on their phone using apps about half an hour a day. So at one ad every three minutes, that’s 10 ads on each device each day, and with almost ten million devices out there, Apple claims they’ll be serving a billion ad opportunities every day.

And yet this isn’t the huge news about iAds. Here is what makes it a big deal: Apple built the network and is offering it up to developers to use how they’d like, with 60% of the revenue made on those ads going to developers themselves. That’s up a bit from the standard “Apple gets a 30% cut” rule of thumb, but more than half seems more than fair. Apple hosts and sells the ads, and developers take home over half the revenue.

The ad demonstrated live actually looked cool: they showed off little Toy Story 3 ad at the bottom of a news app. Tap the ad, and it comes up with some options (a character list, sounds from each character, etc) and even a game to play, including an option to buy a game from right within the ad. Steve even asked if anyone had seen anything like this before, and among the gathered press, he got silence in response.

Currently, the most educated of guesses is that the AdKit API will be a developer source as well as an iTunes source (iTunes sources are where the App Store and Music Store get their content.)

After the event in the Q&A session, Steve said they attempted to buy AdMob and got sniped by Google, so they bought Quattro and are trying very hard to come up to speed on what web advertising is like, presumably so they can change it. As long as they aren’t trying to get me to refinance my mortgage or whiten my teeth, I’m looking forward to the future of advertising on the iPhone.

About Muzammil

Hey Guys, I am Muzammil Mohammad. Having 7 years of experience in iOS development.
I am here to share my knowledge with all mobile application developers and those companies who are stuck on development (due to bad quality of code or don't know what to do) or want to know how to build a good mobile app. I believe I am more expert in UI and Architecture design of mobile app.
So if you need my helps or assistant for your mobile app projects, Feel free to contact me. I will try my best to improve the quality of your app. Or you can hire me to develop your apps. I’d love to talk with you.
Best!

2 thoughts on “iPhone 4.0 OS: Now with iAds”

Hi I am so thrilled I found your web site, I alrely found you by mistake, while I was browsing on Askjeeve for something else, Anyhow I am here now and would just like to say many thanks for a remarkable post and a all round interesting blog (I also love the theme/design), I don’t have time to go through it all at the minute but I have book-marked it and also included your RSS feeds, so when I have time I will be back to read much more, Please do keep up the fantastic job.