What happens when My Dad Wrote a Porno meets your favorite TV and movie series? You get a ridiculous, pop culture podcast no one asked for...but everyone loves. The Humor Identity behind this comedy podcast brand was created to be more silly than steamy; designed to give off less of a sext vibe and more of a meme vibe (the podcast warning contains the line, Rated H for horny, for pete’s sake). From naming, designing cover art (please peep those fandom puns) and website to social media campaigns, brand launch, and tagline, every brand element was designed to showcase that the F word at play here is FUN.