June 21, 2006

GINGER J.GRANT, PhD. (Mythology/Archetypal Psychology) is a specialist in "out of the box" thinking and organizational alignment and the only Canadian certified to teach the unique Stanford MBA course "Creativity in Business"

Ginger Grant lives and breathes mythology. After spending a couple of decades in middle management she had a mid-life crisis and fell in madly in love with a dead man, mythologist Joseph Campbell. She quit her job, cashed in her retirement savings and jumped into the mythic world of story. Fuelled by the work of Campbell and C.G. Jung, Ginger loves speaking on the links between relationship, recognition and meaning and how they relate to professional and personal life.

Ginger will engage you in looking at your own life through a mythic lens and if desired, how to change the ending of the story you are currently living. You will find the answer to the question: “What myth is living you?” Specializing in the Heroic Journey taken by ordinary people, she inspires and motivates others to identify and pursue their own unique passions.

Ginger is an engaging storyteller whose humour is infectious. Her mission is to help people and organizations connect to their inner creative resources and then implement this new knowledge into practical day-to-day reality. She considers mid-life crisis to be a wonderful opportunity to expand the parameters of life and encourages people to have as many as possible!

Ginger is the only Canadian certified to offer the Stanford Creativity in Business program. She runs a busy consulting practice and has recently published her first book: The Heroic Journey: Re-Visioning the Way You Work (available September 2005). Recommended highly by William Gibson, as providing a “lucid gateway to Joseph Campbell’s monomyth”, this book, according to David Miller, Professor Emeritus, Syracuse University,“grounds the world of business management and corporate organization in a mythological psychology. It demonstrates practically a way to give creativity and imagination to the real life of the workplace”. Ginger is uniquely placed to help far-sighted companies and public enterprises learn how to unleash their potential inner creativity and satisfy the increasing demands of customers for both meaning and experience.

Ginger is a highly sought after speaker and facilitator. Some of the more popular topics include:

Her passions: promoting business as a positive force for wealth distribution and change; prospering in the Network Economy; explaining shifting paradigms and mindsets; the role of spirit and soul in the workplace; alternative pull/support marketing and, most importantly, issues associated with human relationships i.e., Taking Care of customers, employees, investors and stakeholders.

Her service: making sense of complexity and communicating it simply; getting to the root cause of an issue; helping organisations understand and deal with change.

Occupation:Management Consultant with two areas of focus:

General Business: the impact of the current transition from one paradigm to another on organisational structures, cultures, leaders and leadership, marketing, branding and customer care. In Vancouver, her current home, Anna works closely with Ginger Grant, founder of Creativity in Business, and in London, with Leon Benjamin, founder of Winning By Sharing, a consultancy that specialises in online community, dialogue marketing and collaborative approaches to business development. Anna is a frequent speaker at international events and is currently developing a seminar series for Agents of Change, called Mind the Gap, covering three topic areas of vital interest to all businesses, regardless of size: The new Rules of Recruitment and Retention; Branding from the Inside Out; and The new P’s of Marketing.

Travel, Tourism, Hospitality: Anna has spent the past thirty years applying her knowledge and insights to the travel and tourism sector. She is co-founder of DestiCorp; a Visiting Fellow of Oxford Brookes, School of Tourism and Hospitality Management; and recipient of Canada's Tourism Visionary Award. Having undertaken pioneering work in a number of aspects of tourism – adventure travel, education & training, strategic impact of information technology, destination and management, Anna is currently delving more deeply into the natural links between place branding, online community and social marketing. Anna has a track record of being ahead of her time – back in 2001, she and Leon were researching and writing about the potential impact of web services – see this paper- and now Web 2.0 is gaining acceptance and popularity as the next big thing after the semantic web For more information regarding Agents of Change consulting and speaking services, please e-mail gingergrant@creativityinbusiness.org or annapollock@shaw.ca.