Author's posts listings

Digiday:Daily’s Melinda Gibson’s article is a fun recap “It’s a story about how, even though such devices are clearly purchased and configured by early-adopters who’ve been around the block, such people are blithely pre-disposed to sacrifice their potential loss of privacy for convenience.” And IAPP’s Jennifer Saunders delves deeper into the privacy issues with “Wi-Fi, …

We’re in a new era where transparency is becoming the currency of trust. From its founding, TRUSTe has consistently championed transparency to consumers regarding their privacy practices. Our trustmark is a beacon to consumers to give them confidence that their personal information is being used responsibly and to provide them with the choices and redress …

Social Networking has amplified online privacy issues in every way. Facebook, a TRUSTe sealholder, announced today their new publishing and privacy program that opens users posts to the general public. This broadcast option is clearly a rational response to Twitter and its open publishing platform. From a privacy standpoint, Facebook has made a strong effort …

TRUSTe’s Approach to Behavioral Advertising Last week’s Commerce Committee hearings on Behavioral Advertising underscored consumer discomfort, the efforts that companies and groups are implementing to improve consumer confidence, and the gap that legislators are trying to close. As TRUSTe sealholders know, they have long been required to provide users with details of how cookies and …

I’ve been watching with great interest the machinations at Craig’s List in response to the “Craig’s List Killer.” And I heartily applaud Craigs List for deciding to review all the personal and erotic ads. In the mid 90′s, when I was running Match.com, we decided early on that we had to review the ads – …