“What is it, what does it do and what are best practices?”, I wondered when I heard that I was the designated jury member to chair the digital marketing session...

Latest tweets about this

OrwellUpgradedMonday 12, May 2014 03:49 PM

@Orwell Upgraded: An internet ruled by advertisers limits business models based on outcome/user experience. Always compromised to please the wrong people.

OrwellUpgradedMonday 12, May 2014 03:26 PM

@mykola @leashless It's advertisers that ruined the current internet. Impossible to create business models based on user experience/outcome.

JeremyCocomiseTuesday 13, May 2014 07:46 AM

Believe it or not @Yobbo123, some companies still have business models based around print media & still don't see any value in the internet!

Business models in Telecom

Failure to shift the business model from minutes to bytes

The risk of failing to shift from minutes to bytes reflects the new challenges now facing operators around the world.

As a result of aggressive moves by competitors entering from other sectors and rapid change in telecoms' established value chains, operators need to respond to these changes with the migration of value from charging for minutes of usage to carrying rising volumes of data across networks.

Focusing on retention stifles value

Operators need to move away from legacy strategies that have focused on retaining customers' loyalty rather than monetizing demand.

The direct impact of the commoditization of the value of minutes is clear in offerings such as free upgrades for fixed broadband, flat-rate mobile data services and discounted multi-play packages. User-loyalty considerations are now actually stifling value creation.

Instead of concentrating on fighting churn, we believe that operators should now raise their sights to target revenues from new services that tap into rising demand.

Adapting to a wider ecosystem …

In response, operators need to adapt their business models to a wider ecosystem and make firm decisions about which revenue sources they are going to target within that broader environment. As the graph shows, the current split of revenues is roughly 50% in the consumer segment, with the rest divided between business and wholesale.

Operator revenue mixes — 2020 scenarios1

Depending on the chosen strategy, this split could evolve by 2020 into a "smart" operator with revenues dominated by customers or a "lean" model rebalanced toward wholesale service provision.

… while seizing the enterprise opportunity

In light of developments such as the rapidly intensifying competition for consumers' spending, the revenue growth potential in the enterprise segment remains high in comparison to the consumer market. To exploit this potential, business models for enterprise customers have to embrace new approaches to provisioning alongside collaborative approaches to service development and delivery.

Source: www.ey.com

Business Models for Sustainable Telecoms Growth in Developing EconomiesBook (Wiley)

The remainder from OPs' article:

by Leo_J4

And this is one of Bitcoin's great strengths. Right now, companies such as Mt. Gox, BitStamp, BitPay and Coinbase are important players in the Bitcoin ecosystem. But Bitcoin itself is an open-source technology platform. It's not owned by anyone, and its success doesn't depend on the success of any specific bitcoin-based company. If the current crop of Bitcoin businesses fail, a new generation can and likely will emerge to take their place.
Of course, customers who rely on particular bitcoin-based businesses could get burned if they fail. Bitcoin is still in a "Wild West" phase of development, and it's not really ready for use by ordinary users