Recommended reading: A Whole New Mind, by Daniel Pink

In A Whole New Mind: Why Right-Brainers Will Rule the Future (Riverhead Press, 2005), Daniel Pink argues that “right brain” (or “r-directed”) thinking has become essential for success. While I’m not sure that it’s possible to transform a left-brain dominant person into a right-brain dominant thinker, this book will help everyone understand the different modes of thought. The book is divided into two parts, “The Conceptual Age” which covers our current understanding of the differences between left brain and right brain functions, and “The Six Senses,” which is a sort of road map through key manifestations of right brain thinking. The Six Senses are: design, story, symphony, empathy, play, and meaning. Recommended for customer knowledge professionals of all ages.