What does it take to stand out in a world engulfed in a batlle for attention? Slicing and dicing the creative ideas required to deliver digital ideas that engage and resonate with Dave Morrissey (Facebook), Aaron Chalke (Mediaworks) and Cara McAuley (Starcom)

After his performance at The Beatyard, Danny Wang talks music past, present and future

Sunday July 31

12.30pm – Deep Breaths

Presented by The Makers Stories. Ann Lowney talks to Peter Walsh, the Tipperaryman who has been freediving since 2001 and involved in classical voice training since 2003.

Both hobbies demanded huge efficiency and control of the diaphragm so he undertook six years of research into developing a science based educational programme of learning how to breathe efficiently.

Peter has since launched Tri-Logic Rhythms and now teaches breathing efficiency for wellness and performance to athletes, singers, actors and those with performance anxiety or public speaking difficulties.

1.30pm – Slow On the Weekend

Presented by Slow:Series. Thanks to technology and a move away from traditional 9 to 5 careers, the modern worker can potentially work all day, every day. So how can we install boundaries during our downtime?

Presented by Dublin Inquirer. Publications are finding new ways to use technologies to work with their readers — through collaborative projects, by asking them what they want journalists to cover, by realising that they can be allies in story-telling. But how well are journalists and publishers in Ireland engaging their readers? How do both sides see the relationship? And could harnessing the opportunities that new technologies offer help to foster a new era of public-interest journalism in Ireland?

Are you ready for George Clinton? Because he’s ready for you. Before he brings the house down at The Beatyard, the Funkadelic and Parliament bandleader drops in with tales of the funk and the far side.