Prefunc

Smarter Generation Inc. launched Prefunc natural herbal liquid supplement shots, which are designed to help the body cope with the effects of a hangover. Consumers are instructed to drink the 2-ounce Prefunc shot before consuming alcohol for the best results, the company says. One shot has a suggested retail price of $7.

Events

Learn how the craft beer segment is helping the overall U.S. beer market, how craft brewers are embracing growth opportunities, what innovations brand owners are doing to entice consumers and new on-premise alcoholic beverage sales tracking

Attendees will learn about functional beverage innovations, trends, and consumer purchase drivers, what Millennials expect from healthy beverage products and how to make and keep your brand relevant and sensory challenges in functional beverages and flavor/odor masking solutions to meet consumer expectations for great taste