My name is Gemma and i'm 22 year old student in my final year at university.

I am currently undergoing a dissertation on 'the impact of social media on fashion consumption'. I am basically looking into whether brands having Facebook or Twitter affects us as a consumer, or if it sways us to buy with that brand or it deters us away.

I was just wondering what everyone's thoughts are on this, and brands in general using using social media? Is it good/bad? Does it affect you buying with a particular brand?

Any comments are greatly appreciated!

Thank you:)

Gemma

13-03-2013, 09:49 PM

William Colman

I can't say I pay any attention to a brands presence on social media. I've liked a few pages and follow a few on twitter but I wouldn't pour over the pages for ages.

14-03-2013, 08:13 AM

MarcLager

Quote:

Originally Posted by William Colman

I can't say I pay any attention to a brands presence on social media.

Dito. I don't use Facebook or Twitter at all for fashion consumption. I follow a few blogs, buy magazines, check out street style sites and web shops with brands I generally like.

14-03-2013, 11:25 AM

thejoker

rather than facebook/twitter, I use forums. The other social media i use is Tumblr. These are visual blogs set up by enthusiasts as well as brands. Can be very helpful