A spokesperson for McDonald's said, "The ad was insensitive in its mention of pit bulls. We apologize. As soon as we learned of it, we tracked the source and had the local markets pull the ad immediately. We'll do a better job next time. It's never our intent to offend anyone with how we communicate news about McDonald's."

A Facebook page titled "Pit Bulls Against McDonald's," was immediately launched in the campaign's aftermath and has already garnered close to 10,000 Likes. (To be fair, the ad only references "stray" pitbulls.)