Recapture Your Customers with Abandoned Cart Messages

Written by Milena Kovacevic Updated over a week ago

“Abandonment” is the ecommerce term used when a visitor leaves a webpage before completing a desired action. This includes “shopping cart abandonment,” which is when a visitor adds an item to their online shopping cart but exits without completing the purchase.

According to statistics, around 75% of online shopping customers abandon their carts before making a purchase, and 70% of those customers do not provide an email address.

This means that shop owners can't send an email to remind shoppers of the items in their abandoned cart.

Octane AI came up with a perfect solution – by using Facebook Messenger rather than email to send abandoned cart notifications, ecommerce store owners have seen reach higher than 90% and open rates beyond 80%.

Can I use this for my online store?

We currently offer integration with Shopify stores. If you’re a Shopify store owner, you can definitely start using it right now!

In order to customize abandoned carts message you need to follow these few easy steps:

Navigate to the abandoned carts feature under Dashboard - Revenue.

2. Click on the Edit icon for reminder you wish to edit

3. In order to select when users should receive their Abandoned carts reminder select one of the options from the dropdown.

*Note: timing can be edited only for the first reminder, the second reminder always go by default after 24 hours, if the user opt in for the second reminder or if the Second reminder is on by default.

4. In order to change the abandoned cart message, click on "Customize the message option" and edit message bellow.

How do I add a discount code?

Discount code is optional and you can add it by creating discount code on Shopify and add code and offer in First and/or Second reminder. In our experience adding a discount code increases conversions.

Are these customers following my bot?

If they opted-in from the discount pop-up then they are already following your bot. If they opted in from the checkbox then when they first get an abandoned cart message, Facebook preserves their privacy until they engage with the bot and opt-in to follow the bot.Learn more about Marketing Opt-in.