Jill Schwalbe Yoga

Jill is a yoga instructor who was looking to differentiate herself in the market – inspired by anatomy and the structure of the human body, her practice is based in power and precision. We created a brand identity that played off of this idea of structure and symmetry, inspired by a strong yoga pose. Using bold lines and punchy colors, the brand feels much more athletic, setting itself apart from the more meditative yoga practices out there.