INSO

Founded in Xiamen, China, INSO is an independent bag & clothing brand created by the couple Xuebin and Yachi in 2015. In their partnership, Xuebin is the creative designer while Yachi takes on the responsibility of execution.

Xuebin's design inspiration comes from every detail in life. A family conversation, a favorite movie, a nice cup, a sketched cube... can all be turned into a design element on bags.

They aim to create bags with strong design at a low price thus canvas and vegan leather play main roles in their materials choices. INSO's design captures the vibes of the coastal city where they met and live together: lovely, youthful, retro, and laid-back.