Category: Direct Mail

People generally make split-second decisions about what’s worth keeping or tossing, when going through their mail. Here are five tips to create interest and keep your mail out of the recycle bin. Size #10 envelopes are everywhere. Change it up a size or two so it stands out a little more. Or go smaller for […]

We’ve all been there. Staring at the flashing cursor on a white page, biting your nails and pacing the floor in an effort to summon all those creative juices from the depths of your soul. It could be letter copy, a teaser, a subject line or an innovative design for a lift note or newsletter. […]

When the time comes to start planning and designing your next direct mail appeal, we all start with the lofty goal of coming up with the next stop-you-in-your-tracks, jaw-dropping, game-changing mailing package. Back here in reality, it doesn’t take long for the rain cloud of ROI and budget constraints to wash out our award-winning package design parade. […]

I really like fries. And I really, really like ketchup on my fries. That’s not to say I wouldn’t eat the fry if there were suddenly a shortage of ketchup. But I wouldn’t eat as many fries…ya know? The ketchup boosts my response to a hot plate of fries. And in the world of DM, […]

We’ve had an incredibly hot summer here in Ottawa. In fact, most of us have found it too hot to spend a whole lot of time outdoors. With the A/C on blast, many of us have taken to indoor projects. For me, that’s meant finally tackling the mountain of charitable mailing samples and donor premiums […]

We’ve all been there. After a productive meeting with your team about your upcoming fundraising appeal, the creative ideas are bouncing off the walls. Full-coverage and full-colour imagery, a glossy stock, jazzy premiums… the possibilities are endless! Or so they seem – until you start the work, and either your budget, your timeline, or the […]

There have been several reports circulating over the last few months looking at charitable giving in Canada. These reports do a deep dive into how donors are feeling about charitable giving, donor motivations, what they want to receive from the charities and causes they choose to support, as well as things like how often they […]

The Royal Victoria Regional Health Centre (RVH) is located in Barrie, Ontario. RVH provides care for more than 450,000 residents who call Simcoe County and the District of Muskoka their home. The Foundation has been a Good Works client since 2015. The Year-End Mailing The RVH Foundation mails donors four times per year – winter, […]

Maybe you are new to the direct mail production management game. Perhaps you’ve relied on a third party to manage your production process up to this point. Or maybe, you’ve decided it’s time to see what other options are out there. The process of evaluating and selecting new direct mail production suppliers can be a […]

All of us responsible for annual giving, or supporting clients who manage these programs, know that direct mail is more often than not the backbone of a charity’s annual fundraising strategy. It’s also the most cost-effective way non-profit organizations can build a stable base of donors from which they can leverage additional support. But it’s […]

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“SINCE GOOD WORKS BEGAN WORKING ON OUR FILE OVER 5 YEARS AGO, THEY’VE CONTINUALLY PUSHED US TO TEST SO WE KNOW WHAT’S WORKING AND WHAT ISN’T. IT’S A PLEASURE TO WORK WITH A TEAM THAT’S ALWAYS THINKING OUTSIDE THE BOX AND CHALLENGING US TO DO THE SAME.”