A Letterkenny-based company called 3D Issue is at the heart of efforts to help newspaper publishers automate the delivery of well-packaged content to their audiences.

3D Issue has developed a platform for creating and publishing interactive digital content.

The company has launched a new content aggregation and delivery product called Hubs which enables publishers to extract content from any online source, CRM or social feed and then instantly deliver that content into a responsive web publication or mobile app.

“Hubs is an easy-to-use tool that allows you to package your content in a matter of seconds, allowing users simply to select their sources and then build the content stream which they require,” explaind CEO and founder Paul McNulty.

“The result is an auto-updating publication that provides live content on demand – perfect for creating news walls for companies, events or for powering content delivery for your mobile app.”

Hubs has already been implemented by leading digital media powerhouses such as the Chicago Sun-Times which uses the Hubs technology to power hundreds of regional news apps throughout the US.

“The Chicago Sun-Times already features a number of specialist technologies to improve user experience and Hubs integrates well with our existing technology stack,” explained Timothy Landon, CEO of the Sun Times Network.

“As a result of this strategy, our audience has more than doubled in 90 days and that upwards trend is continuing.”