How ESPY Awards Week Merged Substantive Messaging With High Style

'ESPN the Magazine' Pre-Party

The publication tapped Event Eleven's Katie Limle to produce and design the Tuesday-night pre-party at City Market Social House. Guests posed in front of a step-and-repeat decorated with LED lights and an oversize version of the "Heroes Issue" featuring cover star Aly Raisman.

How ESPY Awards Week Merged Substantive Messaging With High Style

The Undefeated Players Lounge

Sports and pop culture site The Undefeated hosted the lounge, which saw athletes such as the Seahawks' Shaquem and Shaquill Griffin (pictured) picking up swag the day before the award show. The team from the website placed The Undefeated-branded baseball caps and #TheUndefeatedEspys signage throughout the lounge at the Four Seasons.

The Undefeated Players Lounge

How ESPY Awards Week Merged Substantive Messaging With High Style

ESPY Red Carpet

The network hired Kilowatt Events to design and operate the award show red carpet, which included an installation by sponsor Ebay. To promote itself as an online retailer, the company erected a shelf featuring merchandise curated by ESPN sports analyst and reporter Maria Taylor.

How ESPY Awards Week Merged Substantive Messaging With High Style

ESPN and 'Vanity Fair' Present Danica Patrick's Host Party

The event honoring ESPY Awards show host Danica Patrick kicked off with a dinner for 60 V.I.P.s at Le Jardin. Guests dined on a main course of oven-roasted organic breast of chicken or pepper crusted prime filet of beef. Event Eleven also oversaw the dinner.