France’s ban of faux-meat branding won’t stop veganism By Sorcha Beirne | April 24, 2018 Like us on Facebook: France has banned the use of terms traditionally associated with meat in describing vegetarian or vegan products, no matter how clear the branding or description. So long, seitan steaks…hello, barbecued seitan slabs. In a petty jab at veganism, using words like “steak”, “sausage” and “burger” to market food free of animal-products will now land producers a hefty fine as the government seems to believe these product names are misleading consumers. God forbid a non-vegan accidentally purchase something other than an animals carcass! Following the lead of the European Court of Justice ruling which banned nut and soy milk producers in the EU from using the word “milk” in their branding, vegan food producers in France will now have to rebrand or else they’re on the hook...