Dell partners with The Good Guys

Dell Australia has announced a national partnership with The Good Guys, which will see the XPS and Inspiron product ranges, along with displays and client peripherals, hit the shelves across the country by the end of November.

The Good Guys’ range will consist of laptops, 2-in-1s, desktops and monitors, five of which will be only be available in-store at The Good Guys. Exclusive models include the Inspiron 15 5000, Inspiron 15 7000, XPS 13, Inspiron 13 7000 2-in-1 and Inspiron Desktop.

Dell ANZ general manager for consumer and small business, Ben Jackson said, “Customers are at the heart of all our go-to-market strategic decisions. By extending our existing partnership with The Good Guys’ parent company, JB Hi-Fi, we are able to bring exclusive Dell offers to even more Australian customers. We recognise customers want both an online and in-store experience and this deal reflects our ability to offer buyers a choice when it comes to the purchase journey.”

The Good Guys merchandise director, Geoff Reader added, “Dell has always been a key player in the Australian technology industry, and we are thrilled to extend our range to offer exclusive models in-store to our customers. Having this range of products in-store not only gives our customers choice, but exclusive access. At The Good Guys we pride ourselves on having the best brands, a great range of products and very competitive prices – and now Dell joins us on this journey with this fantastic range for our customers.”