If you spend time on the Internet, you know how dangerous a place it can be. But a report from Norton, the large Internet security firm, suggests exactly how dangerous. According to the company’s Cybercrime Report: The Human Impact, almost three-quarters (73 percent) of U.S. users have fallen victim to cybercrime. It found that nearly two-thirds (58 percent) of people who’ve been victimized say they felt angry, 51 percent annoyed, and 40 percent cheated.

There’s gossip, and then there’s GOSSIP. The latter happened in China recently, when the man slated to become the country’s new leader, Xi Jinping, went missing for more than a week. With each passing day, rumors mounted about his status. Was he being purged before the Communist Party Congress, where new leadership would take power? Did he hurt his back while swimming? Did he suffer a heart attack or stroke? Did he get in a car accident? No one knew for sure.

Is the Internet killing your reputation? Stop worrying and do something about it! Creating positive, neutral content about your business— or about you as an individual—can help to push down negative or false information in search engine results pages. Here are some helpful techniques to get you started.

If you own a small business, you know how important online reviews are. They can attract new customers, increase revenue, and enhance your visibility in search-engine results. On the other hand, negative reviews can repel new customers and destroy your online reputation.