EMP: Cotopaxi Appoints New Vice President of Marketing

Cotopaxi,
the Salt Lake City-based Benefit Corporation and outdoor gear company known for
its inventive grassroots Questival events and sleek, durable “Gear For Good”
products, recently hired their first-ever Vice President of Marketing.

Mr.
Jay Hampton comes to Cotopaxi as the previous Director of Brand Marketing at
Utah based outdoors company, Backcountry.com.

An
avid outdoorsman, Mr. Hampton most recently worked with Backcountry.com as
Director of Content and Director of Brand Marketing, creating customer
retention initiatives and marketing campaigns. Mr. Hampton also spent over
three years as the Director of Marketing at fitness website Bodybuilding.com,
where he was the 2012 E-Commerce Employee of the Year.

Mr.
Hampton’s focus on and dedication to the E-Commerce space is integral to the
vision and direction of Cotopaxi, making him a critical new hire for the
year-old company.

Cotopaxi
launched in April 2014, and has grown from six employees to 25 in the past 14
months. Davis Smith, CEO and
founder of Cotopaxi, has led the company’s growth, raising $9.6M in venture
money, including $6.6M in recent Series A funding, including a recent
investment from the founder of TOMS Shoes.

This new appointment of a VP of Marketing
marks a strong direction for the B-Corp, ensuring that the brand’s dedication
to working with non-profit organizations around the globe remains at the
forefront of the brand’s business practices.

Smith said, “Jay is the embodiment of the
new intersection of E-Commerce and the outdoors industry, and brings a
passionate, focused energy and proven track record to our brand. We are excited
to take Cotopaxi to the next level of high-quality outdoor gear production, without
sacrificing our commitment to helping others around the world.”

At least 10% of Cotopaxi’s profits fund nonprofit organizations that address the most
persistent needs of those living in extreme poverty: health, education and
livelihoods. All products are sold direct to consumer and can be found at
http://www.cotopaxi.com