The Product Pitch - Modo Training for CPG

In this tutorial, Foundry's own James Darknell takes you through the entire workflow of building all the necessary elements for a new product pitch, aimed at the fast moving Consumer Packaged Goods (CPG) market segment. Elements of the pitch include a rendered product shot of a realistic candy container filled with Chiclet-shaped ‘Fruit Bites’. You will also build and render the fruit elements that are used for the product's label and then reuse them for a final mock advertisement.

What's in the tutorials

Introduction

An introduction to the CPG product pitch and concept, followed by an overview of key Modo knowledge necessary for the training.

Modeling the Orange

Building the realistic orange, gathering reference and using Multi-Res sculpting to add in details.

Surfacing the Orange

Using Procedural shaders to create a realistic displacement map for the orange’s rind.

Making Lemons

Using the Orange as a base, the model is modified to be a lemon.

Modeling the Cherry

Using techniques applied in the earlier lesson, the Cherry is modeled with a realistic stem and leaf.

Surfacing the Cherry

Applying procedural textures to create a realistic surface and baking the textures out to image maps.

Posing the Cherries

Applying a custom spline deformer to pose the cherry stems and then freezing the result for later use.

Modeling the Strawberry

Baking out custom seed displacement maps and then applying them as a texture replicator.

Surfacing the Strawberry

Using subsurface scattering for realistic berry skin and applying fur to the leafy berry top.

All Fruits

Composing the four fruit elements into a single scene for rendering the label image.