Social Media

So, you have a Facebook page, and you’re making posts. Great! How will you know if you’re wasting your time? What are you going to track to make sure this isn’t just a giant pain with no tangible results? The answer, my friend, is metrics!

How can we work to counteract recent Facebook changes to make sure our hard-earned content is still seen by the largest amount of people possible? Thankfully, the easiest answer (outside of paying Facebook to simply boost posts) is relatively obvious: Post awesome content that your followers would want to engage with, not just scroll by.

Google recently announced it will be shutting down it’s fledgling social network in the coming months after an internal probe revealed a vulnerability exposing the personal data of 500,000 user accounts. To most people this news fell somewhere on a scale ranging between “shocking” and “so what’s for lunch?” Regardless of where you personally fall on this (completely made up) spectrum there are a few takeaways we can learn from the news.

Yes, it’s true. Google+ is calling it quits after a 7-year run, citing a low user experience and a software error that put hundreds of thousands of users’ private profile data at risk as the reason for pulling the plug…Will it be missed? The foreseeable answer is not so much, no. But that’s not to say the event isn’t worth a little investigatory journalism to find out how things went down...

Hashtags and social tags (also called tags, labels, mentions or “ats”) are essential tools in your social media arsenal. Understanding what they are, how they work, and how to best employ them will allow you to increase your social media reach efficiently — increasing your results, without increasing the work.

Producing video is still an effective and efficient way to boost engagement and generate impressions across many of your social media channels. At MayeCreate Design, we use video when we feel it will help amplify our client’s brand message (or it’s just a particularly funny GIF).

What’s the “free-ist” way to get the most new eyes on your Facebook business page’s social media posts? Shares! Our social media manager, Dana, probably has some great advice on this, but I have a quick, foolproof tip for you to do right now. SHARE IT YOURSELF.

You can have the most beautiful Facebook Business Page in the world with great graphics, cool video, a cover image featuring you and Sir Ian McKellen, you can even have really awesomely creative posts — but until you have followers, IT DOESN’T MATTER. There are lots of ways you can gain followers, but sometimes you have to start small. In the case of Facebook Pages, that means getting more likes. The easiest way to do that (by far) is to simply invite your friends to like your page.

Things are constantly changing in the online world. What does a template change even mean? More importantly: how will it affect your business? We know that change can be scary, but don’t panic — we are here with some quick and helpful MayeCreate Answers!