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Business individuals who think less like entrepreneurs, and more like big brands and their CEOs have a good shot at making long haul progress. We have an answer to why some businesses make phenomenal progress while their similarly coordinated rival falls flat. Here are…

Marketing a startup is significantly tougher today than it used to be. There are several reasons: Brands are working on much smaller budgets. During the dotcom era, startups had little trouble securing financing. Many of my friends that worked for startups in the late…

When you put money into your marketing department, you’re gambling on the hope that your campaign will produce a notable increase in traffic and sales. If it doesn’t, it’s a waste of money. The efficiency of your marketing return on investment is determined by…

Every business and technologically-oriented person has heard of the Internet of Things (IoT) by now, and how small devices will do things we never thought were possible. The Internet of Things has been closely linked with the rise of the smart home, where someone…

When you bring a business partner on board, it could feel like you are trusting them with your baby. While having a partner can strengthen the foundation and capabilities of your business, it also means giving up some of the total control you’ve been…

Content marketing is more important than ever, and WordPress has become the major venue for businesses to talk about the ins and out of their industry to attract attention. It is the most used content management system in the Internet with over 500 sites…

The growing development of social media, smartphones and big data analytics are changing the world of online retail. Companies must alternate between the quickly-changing habits of those in touch with technology trends, while also remaining accessible and functional to customers still relying on older…

A TV or newspaper ad used to be the best way to reach an audience. You knew who it would reach based on what media you selected and spent more or less depending on how conveniently timed or sized your advertisement is. Today, that…

No one has ever come up with a business idea entirely by themselves. Mark Zuckerberg revolutionized social media with Facebook, but Facebook was not even the first large social media website. The Bessemer process which made steel magnate Andrew Carnegie rich had been experimented…

There’s no doubt that cybersecurity needs to be at the top of the list for businesses. Maybe you’ve experienced a cyberattack first hand or at a minimum aware of cyber criminals who took personal data from websites like Twitter and LinkedIn and even the…

Funding a business by yourself can feel like an insurmountable challenge. Businesses are expensive, requires knowledge and efficiency and leaves little room for errors. But time and time again entrepreneurs shake out their pockets and fund their vision by bootstrapping to break into a…

Thanks to the development of the world wide web, drop shipping has flourished, becoming a financially sustainable industry that successfully meets consumer needs while maintaining a cost-effective business model. But the nature of drop shipping is such that there are a few things you…

In 2010, there were five YouTube accounts with more than one million subscribers. In 2016, there were more than 2000. Suffice to say, the market is quite saturated. But that doesn’t mean that your YouTube brand has no chance of success. Although you may…

As Apple prepares to release its upcoming iOS 10.3 update within the next few weeks, tech experts who have already received a beta have noted that the upcoming the iOS 11 will likely render about 187,000 apps obsolete. “The latest iOS 10 beta, iOS…

Not all marketing strategies are made equal — effectiveness depends on how you create your content, how you promote it and what your business goals are. A survey of 300 marketers in U.S. enterprise companies, conducted by Clutch, was able to identify which strategies were most…

Nearly a year ago, Instagram announced a business profile option. It gives your customers an easy way to contact you, offers you analytic insights on how your business is interacting with its customers and gives you the ability to promote posts like an advertisement, making your sponsored…

There are over 2 million apps available in Apple’s App Store and nearly 3 million in Google Play. New companies trying to launch an app today have a lot of competition. Getting attention for your app nowadays is no easy feat, and the organization and planning…