Monday, October 17, 2016

The importance of a bedtime routine from Johnson's Baby

Mothers all around the world share a similar challenge: getting their babies to sleep and stay sleeping. Studies indicate that 20-30 percent of babies experience sleep problems, including difficulty in falling asleep and sleeping through the night. This does not only cause problems for mothers, but also impacts the healthy development of their babies.

That's why last October 12, 2016, Johnson's invited parents to discover the benefits of a bedtime routine.

Research shows that establishing a routine is one of the most important things parents can do to help their baby sleep better through the night. Recognising this, Johnson's has launched a clinically proven Bedtime Routine that engages the senses and helps baby fall asleep faster and stay asleep longer in 3 steps:

With the Johnson's Bedtime Routine, mothers are allowing their babies to grow better physically, emotionally, and cognitively. Research has shown that by following a good bedtime routine, babies fall asleep 37% faster, wakes up 38% less frequently, and spends 32% less time awake, while moms are found to have been 36% less tense, 46% less tired, and 22% more energized.

Dr. Agnes Tirona-RemullaSleep Medicine Expert for Johnson's Baby discusses the impact of bedtime rituals on the physical, emotional, and cognitive development of babies.

As a first time mom, JOHNSON’S® Baby endorser, Bianca Gonzalez has been very open about her struggles in managing and securing her baby’s sleep patterns and development. Here, she shares her excitement to experience the clinically-proven benefits of the Bedtime™ line of products and App.

As part of the nightly routine, Johnson's has likewise launched the BEDTIME® baby sleep app – one that has been designed to equip mothers with information on how to ensure longer and better sleep for their baby.

Now available in countries around the world, the App features a proprietary customized sleep profile tool to get research based analysis of baby's sleeping habits, a lullaby album and ambient sound mixer to make playing lullabies convient, information on the Bedtime Routine and products, and access to Johnson's sleep experts to answer sleep-related questions.

Moms can follow their baby’s daily sleep habits, including how long she sleeps and when she wakes, and even produces a sleep analysis score that comes with recommendations from Johnson's sleep experts. Parents can also get advice from our Johnson's sleep experts on sleep-related topics such as naptime, before bed, and night waking’s and even submit sleep-related queries, and receive personalized advice.

Johnson's encourages moms and dads to learn how to establish a good nighttime routine early on. To know more about Johnson’s and how you can enhance a baby’s bed time experience, visit www.johnsonsbaby.com.