The world's first hotel to donate 50% of profits to charity

The Mindful Hotel will open in 2015 and operate strict eco-friendly and ethical policies.

PHUKET, Thailand - The Mindful Hotel is being developed in the Bang Tao beach area of Phuket, Thailand close to the luxury Laguna development. The Hotel will support nominated charities by gifting 50% of profits every year and helping to raise awareness of each cause. The vision of the developers is to provide a luxury hotel which gives guests the ability to positively help others while on holiday without changing their plans or spending extra money. Just 3 minutes from the beach, the hotel will open in Q4 2015.

The property is designed to minimise environmental impact by using locally sourced low carbon materials where possible and features low energy solutions throughout. Operating policies include no plastic or styrofoam, constant recycling into multiple categories, home grown herbs and vegetables and paper use only where absolutely necessary. Use of natural light and passive cooling are primary design features.

Accommodation comprises spacious bungalows arranged around a natural, chlorine free pool. Guests and day visitors can be pampered in the Mindful Spa or indulge in the Krua Jai restaurant and bar. Free morning yoga, free WiFi throughout and a free DVD library provide entertainment options. For a more engaging experience guests are welcome to join in the free on site English lessons for locals, either to learn themselves or to help with the teaching.

Chris Armstrong, Marketing Director said "Our aim is to provide a new option in the hotel market - a great value luxury property that operates with others in mind. Without doing a single thing differently our guests can help us help those who need it most."

The Mindful Hotel has a diligent support structure for their charity partners. As well as financial, support could be assistance with bulk buying, manpower or help with their communication and profile. Ongoing monitoring will ensure that the help provided reaches the people it is intended for. Mr Bhudit Maneejak, Founder of Home & Life Phang Na Foundation said "We are delighted to connect with The Mindful Hotel and look forward very much to working with them."

Armstrong added "We will provide a training and development program with free board and lodgings for young adults leaving the orphanages we support who are looking for a career in hospitality. We will always recruit them permanently when we can, and help them find work elsewhere when we cannot. This initiative is open to all, but has particular focus on those vulnerable to exploitation."