Robert Kraft: Amazon deal shows where NFL is headed on TV

Posted by Michael David Smith on June 23, 2017, 9:59 AM EDT

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Amazon will stream NFL games to its Prime subscribers this season, which represents a new source of revenue for the NFL, but a small one: Although the precise amount of money Amazon has paid for NFL deals has been disputed, suffice to say it’s peanuts compared to what NBC, CBS, FOX, ESPN and DirecTV pay for the rights to show NFL games on traditional television.

But while online streams are a tiny fraction of the NFL’s revenues today, that won’t always be the case, according to Patriots owner Robert Kraft. Eventually, Kraft believes, over-the-top content will replace traditional television for the NFL.

“This year we’re with Amazon and for us the future is OTT,” Kraft said, via the New York Post. “We’ll be very interested to see how Amazon goes as it’s behind the paywall. The thing we have to be careful of is millennials. They don’t watch TV, they don’t have TVs or subscribe to cable. So we have to bring that audience in. Partly it’s done through fantasy games and linking to that. Over-the-top is a great opportunity.”

Kraft is probably right about that: A younger generation of fans wants to watch football on phones and on the go, not while sitting in the living room in front of the TV. The NFL needs to figure out how to keep those fans involved — and how to bring in the same kind of revenue from those fans that it brings in from traditional TV viewers.

@tylawspick6 yeah let’s act like millennial are idiots because we don’t wanna pay 30 bucks a month for 300 TV channels when we only use 6, not to mention I can find a live stream for every channel in the US for free online. Are millennials idiots or is it the other generations that are idiots for thinking your getting a good deal? You guys act like millennials are destroying the world as you know it, but it’s not like we took out loans for houses we can’t afford and tried to refinance them until the entire housing market collapsed.

It’s not just millenials that don’t have cable. A lot of folks, myself included have cut the cord and only use streaming services now. Love that they’re finally catching up and putting games on Amazon, cable is a dying entity.

@sellingadream can you spell narrow minded? You know Amazon allows you to stream on mobile devices AND other devices. I’ll explain it slowly so you understand. I stream the game on My Amazon fire TV which is plugged into my TV and through the use of modern technology that those pesky millennials have developed, I can see the game ON MY TV!!! Science is crazy!

We come up with the internet, the greatest information/communication resource to date… and a large percentage of people just use it to watch television.

Thanks, but I’ll take my comfortable living room and 48-inch television so I’m not squinting or keeping my neck bent at a near-permanent 45-degree angle looking down at a 5-inch phone screen, thinking I’m somehow “beating the system”.

Apparently none of you guys complaining have bought a tv recently. Just because something streams on the internet doesn’t mean you have to watch it on a phone…. almost all new tv’s are smart tv’s and you can stream with your tv. This can also be achieved by using a Amazon firestick, a google chrome cast, a gaming console, plugging your laptop in to your tv, etc. It’s not that millenials don’t like television sets, it’s that they don’t like cable packages. There is a difference.

The day football goes behind a paywall is the day I stop watching.
The other thing for the NFL to consider is if in the short term they make more revenue but have a smaller viewer base, they may lose out in the long term as kids don’t grow up watching TV with their dads. It might be a bad move in the long term.

If its behind a paywall, then maybe cable companies could do away with the sports programming surcharge.

It has less to do with being able to watch “on the go.” That’s stupid. I’m a millennial that has paid for Sunday Ticket through Directv for over 8 years. Directv is overpriced. If Amazon can offer the same package of games for the Amazon yearly fee of $100 it is more than worth it. Just remember, like every generation, there’s some idiots in the group. It’s ridiculous to put a label on an entire group. This is how stereotypes and segregation get started.

The idea that when millennials grow older they will start using cable connected tvs doesn’t seem to hold water. I think it will be a constant change and cable will probably go away in next 20-25 years and smart tvs/phones/projectors will just stream services the same way cable does and people can choose how to ingest. DirecTV already has wireless boxes so you can move with tv anywhere… great to move tvs around when having party based on where people are, or grab a game outside where beer pong can be played. Plus with a long commute it’s nice to have option for phone, uses too much data currently. And I’m not a millennial.

tylawspick6 says:
Jun 23, 2017 10:03 AM
Millennials are just awful. Their entire life revolves around technology, but somehow a television offends them.

@tylawspick6: Perhaps if the content providers of traditional television didn’t charge an arm-and-a-leg upfront (or after six months) plus another finger every year thereafter, those “awful” millennials would invest more of what little disposable income they have in the product.

My mother paid $26 a month for cable TV from 1992 to 1996. She then got PrimeStar satellite TV which offered us 50 more channels for $35 a month. DirecTV bought PrimeStar and her bill soared to $50 a month for the same content. She cancelled it, and switched to Dish Network, which she has to this day.

When I got my own place for the first time in 2004 I was suckered into the ‘introductory rate’ cable scam. My bill tripled after 6 months, and then went higher and higher every year thereafter. As it was an apartment, I wasn’t even allowed to get a dish unless I purchased additional insurance on it. At this point, I could get a dish, but why bother? The lowest Dish Network price is $50 per month now (a price my mom reluctantly pays because she hates computers and otherwise has no other source of news and entertainment). Why would I pay an additional $50 per month for live sports and local news, which is about the only thing I can’t (legally) stream online with my HUNDRED MEGABIT PER SECOND INTERNET CONNECTION that costs $60 per month?

What’s awful is that millennials are being called names by other generations too stupid to see that they’re being ripped off by a content DELIVERY industry (not even the content provider). Millennials are extremely frugal because they have to be with all that student debt and astronomical bills compared to what their parents used to pay for the same services.

Cable will be gone as we know it within 5 years or completely gone in 10. My kids (12 and 5) don’t even turn on the cable box when they watch TV. Everything is streamed via the Smart TV or Firestick. They spend more time watching YouTube than anything else. I can’t see cable ever being part of their lives as they get older, it’s a stale out-dated product. Kind of like major league baseball…

patsxsaintsfan says:
Jun 23, 2017 10:14 AM
@tylawspick6 yeah let’s act like millennial are idiots because we don’t wanna pay 30 bucks a month for 300 TV channels when we only use 6, not to mention I can find a live stream for every channel in the US for free online. Are millennials idiots or is it the other generations that are idiots for thinking your getting a good deal? You guys act like millennials are destroying the world as you know it, but it’s not like we took out loans for houses we can’t afford and tried to refinance them until the entire housing market collapsed.

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I stream stuff too and am fully aware of the concept of not feeding the beast, which is the cable tv industry or any bad business bad for the consumer. Millennials didn’t invent that concept, so off the high horse.

I am just not a naive, entitled, non-traveled or inexperienced 20-30 something refusing to learn from others who know more than you do.

You people are bizarre. You have horrendous taste in music thinking it all started 20-25 years ago, know nothing about the past which means you can’t learn about the future, and live your life with through gadgets and technology with limited social skills. Maybe not you in particular, but your generation, absolutely.

Deal with it. It’s too late now. Your baby boomer yuppie, boneheaded parents believed in coddling and 5th place trophies and now we have to deal with their failures, and eventually, yours.

Millennials are extremely frugal because they have to be with all that student debt and astronomical bills compared to what their parents used to pay for the same services

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This is hilarious.

Almost every Millennial I know skipped their responsibilities in their 20s, lived off mommy and daddy in the basement, saved their money and took trips to Europe, Asia, etc, and then come back and go to grad school, also paid for by daddy, thinking they can just skip over gaining valuable experience in the workforce in their 20s.

How many real 20-somethings trying to make it gallivant off to Europe?

It’s comical.

None of what you just said is reality.

In the workforce in particular, it’s amazing what your generation doesn’t know that I knew/knew I had to learn in my 20s. Your generation comically thinks they’re above it.

Technological advancements don’t make human being things irrelevant. They still exist.

I’m far from a Millennial. None of my kids are Millennials. And my grandkids are too young yet to make any of those purchasing decisions. But I can tell you that an unlimited phone data plan tethered to several different devices simultaneously resulted in a week long family gathering of three generations and more than 20 individuals having a wonderful time together.
Amazon Prime was in the mix that accommodated the
broad range of content necessary to keep everyone engaged throughout the day. Yeah it was different. No one felt compelled to watch the half time show when a football game was streamed. With a button pushed, the 56 inch TV went from the game to The game, Madden football. Same during ads etc. While those not interested in football were still engaged with the general conversation while reading on their Kindle. Family pictures were swapped instantly. Video conferences with great-grandparents and other loved ones around the world took place. Campfires were enjoyed while simultaneously monitoring the babies already put to bed and identifying the constellation of stars being seen in real time.
I can tell you more time was spent outdoors or engaged in group time than had been in the past when everyone was glued to the one entertainment device occupying the prime spot in the living room.
Based on the conversations we had as a family and friends, I think the NFL’s move to Amazon will not result in maintaining its current revenue stream as much as limiting how much it will have to share with other content providers. There is no going back. And that is how it should be.

I love when my brothers-in-age can’t understand that streaming video IS NOT confined to a phone or tablet. Chromecast, Apple TV, Roku, mircast (am I forgetting one?) all connect to your TV. I’m usually behind the community here, but stop with the old man act. How things are watched should not be this big of a deal.

tylawspick6 says:
Jun 23, 2017 10:03 AM
Millennials are just awful. Their entire life revolves around technology, but somehow a television offends them.

Just bizarre
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Yeah, why would you want to move around and accomplish things when you can be glued to the couch for 4 hours? Why would you want access to the content you pay for when you’re not home? Why would you want to just pay for internet when you can pay double the price for cable?

FTC needs to break up Amazon they are are a monopoly of on-line services.
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As long as they take down cable companies first.

I have no problem with Amazon. Don’t like it, don’t buy it. Ala cart TV/programming? BINGO! That’s all I’ve wanted FOR YEARS. Cable isn’t smart enough to get with the program and I hope it drives them right out of buisness.

Saying that this is about millenials is also incorrect. This is about preparing the NFL for the future world. There’s a reason that major retailers are spending more money on e-commerce than brick-and-mortar stores. It’s part of a disruptive industry trend away from traditional business and towards the internet. This is completely in line with that, which is that people are moving away from “traditional television” where you pay a single company money for access to a slew of channels, of which you really only watch 25% of those. Consumers want control over what they are subscribing to, and are moving towards a world of subscribing to single channels, or services like Netflix, HBO on the Go, etc.

This is the NFL preparing for that future world. So good for them for having the foresight to do that.

Mock the millennials all you want but it appears a lot of people on here think “streaming it online” means not watching it through a “tv” on your couch.

You fundamentally don’t understand what’s going on. Have you bought a TV in the last ten years? Do you know how it works? Do you have a nephew who can help?

The only thing I would watch on live television with commercials is live sports. Why on earth would I pay for 70 other channels to get more Levitra commercials? This isn’t an example of millennials being stupid. It’s an example of media evolving and getting better.

Moreover, WHY DOES IT BOTHER YOU if things change? They’ve always changed. Really fast. You should have more perspective if you’ve been around long enough to tell us to get off your lawn.

I’m 56 years old and for a $39.99 internet bill, I watch all the content I want, streamed to my TV. It’s not a millennial thing, it’s a rip off cable thing. Cutting the cord is one of the best decisions ever. Going on 3 years without satellite TV or cable now, no regrets.

Live football is one of the only reasons I have not “cut the chord” yet…I have tried streaming live games a couple of times with mixed results. Also TV shows will often have a couple minutes cut off on a stream if it runs a little bit longer than its regularly scheduled time, most DVRs account for this. I enjoy being able to watch on my phone/tablet but still enjoy TV the most…good to have as a backup, at very least

To anyone complaining about a $30-$50 cable bill- are you serious?! If that includes the premium channels you got a good deal.

A la carte TV is going to be a tough future for the NFL. They’ve made crazy money for years thanks to the middlemen networks and cable companies being able to spread the costs across tons of people who don’t ever watch football. It’s doubtful they’ll be able to make the same sort of money when it’s just the fans paying the bill.

Technology is going to be a big problem for this country sooner than later. It already has, but it will continue to put people out of jobs. Banks are already heading down that path, as are grocery stores and other retail stores.

It disgusts me to see all of the people on here saying “I hope streaming puts cable companies out of business”. That means tons of people losing their jobs. What if you worked for a cable company or any other dying breed of a company? Would you want to be put out of business?

A la carte TV is going to be a tough future for the NFL. They’ve made crazy money for years thanks to the middlemen networks and cable companies being able to spread the costs across tons of people who don’t ever watch football. It’s doubtful they’ll be able to make the same sort of money when it’s just the fans paying the bill.
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Disagree entirely.

I’m a Packer fan living in Seattle. Do you have any idea how much I’ve paid for DirecTV to watch Packers games over the last 10-15 years?

I’m one of many across the country. Don’t you think we’d pay ONLY for our teams games, not some bloated programming plan that we watch *maybe* 10% of the time?

As the article said, if this is successful, and the NFL can eventually bring it in-house, they’ll probably do just fine for themselves.

As long as you have internet from a cable company you can live stream pretty much any game thats on fox cbs or espn so this is pretty redundant. The lack of millenials watching games on tv is probably because they are working on sunday. That being said I loce my technology but watching a game on tv with my friends while relaxing on the couch, drinking beer, and eating wings is still the best way to watch football.

Millenials don’t shun TV’s, they just aren’t stupid enough to pay $100 a month for a basic cable and internet package. They steal all the TV they can get and pay for the cheap online packages like Prime, Netflix, and Hulu. I have pocketed about $4,000 in the 3 years since I cut the cord. I still watch local broadcast games and if I can watch more with my Prime subscription then I’ll consume more NFL and that could lead to more money for the league.

Apparently none of you guys complaining have bought a tv recently. Just because something streams on the internet doesn’t mean you have to watch it on a phone…. almost all new tv’s are smart tv’s and you can stream with your tv. This can also be achieved by using a Amazon firestick, a google chrome cast, a gaming console, plugging your laptop in to your tv, etc. It’s not that millenials don’t like television sets, it’s that they don’t like cable packages. There is a difference.
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I’m closing in on 70 (who’s that old man looking back at me in the mirror?) and the pirate in me was making illegal over the air descramblers before the advent of cable, probably before most of you were even born. I have two SMART TV’s and enjoy them both with a KODI enabled Amazon firestick. This all isn’t a function of age; it’s a function of knowledge and having an understanding of what’s currently available from a technology standpoint.

What’s odd about this entire discussion is that for years the NFL has live-streamed all of its games to viewers outside of the U.S. who pay a subscription fee directly to the NFL (or, you know, people inside the U.S. who use readily available technology to make it appear that their IP addresses originate outside of the U.S.). So, this is an income stream that the NFL monetized years ago. I guess the supposedly revolutionary concept here is that the NFL is slowly moving to deliver the content that U.S. fans want, rather than forcing them to watch local games or buy a dish to follow their favorite teams.

Live sports will always be a different animal. A segment of people will stream that, but I can’t see a mass adoption of that for those specific events. That’s going to continue being a niche, especially if people have to pay for the service, which by all indications is the plan here.

Also, everyone touting this as a killer of NFL TV deals do realize that still the bulk of their revenue and ratings come from the free OTA channels, don’t you? So until a streaming service does free, I don’t think TV is going anywhere yet. There are still lots and lots of people in lots and lots of places in this country that don’t have access to cable or satellite along with the cord cutters.

Pro Football is the ONLY reason I still have even basic cable. If there was a way I could subscribe to something like this so I can watch my hapless Browns lose every week so I don’t have to have basic cable, then I’m in.

Working from home this afternoon waiting for the installation man from a provider that isn’t Comcast to come and install my internet only package. The most satisfying part of my week will be when I call Comcast tomorrow to say goodbye forever.

RegisHawk says:
Jun 23, 2017 2:10 PM
Has anyone ever watched an entire live NFL football game over their phone?

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I guarantee you I’ve bumped into a Millennial in the grocery store watching his mediocre team led by a mediocre QB that is paid 15+ million per year to be mediocre or crappy, on their phone in watching a game. Yes.

@sellingadream can you spell narrow minded? You know Amazon allows you to stream on mobile devices AND other devices. I’ll explain it slowly so you understand. I stream the game on My Amazon fire TV which is plugged into my TV and through the use of modern technology that those pesky millennials have developed, I can see the game ON MY TV!!! Science is crazy!

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not a millennial basher at any level, but they did not develop this technology. They will develop something better in the future while standing on the shoulders of everyone that came before them. Just like everyone before them did.
Credit where credit is due.

Just imagine paying a subscription to stream Jets or Browns games after week 8 on top of PSLs! When the market dries up, the NFL will be begging for money from the major networks and fans will be lost.

Tylawspick6
Millennials are born from 1982-2000. It’s the 18 years leading up to the century shift.

Obviously, that’s a general barometer and there are exceptions to everything, but that’s the timeline.

I am 40 and it’s disturbing seeing someone 5-7 years younger than be completely clueless about certain things in life and the world.
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You just proved my point by using the words general barometer. You’re saying that somebody born in 1980 can be the same generation as someone born in 2002 and relatable?? “Generally”. So when people say ‘millenials’ it could mean a 35 year old CEO or a 14 year old girl… makes sense.

I’m sorry that you’re so ‘disturbed’ by me being confused about the loosely used term, ‘Millenial’. I had no idea that needing to be well versed in generational speak was an indicator on the knowledge on “the life and the world”. Act 40 if you’re 40.

This will come in handy for Tammy Hair Plugs and UGGs Brady when he has no options but to watch games on his new phone while getting hair plugs at the salon during their bye week so he doesn’t miss any of the action

the sooner I can pick and choose what game I want to watch a la carte the better. Sick of paying cable/satellite companies just to get a chance to be up sold the entire NFL pkg just to catch my out of market game. Next move is get rid of the blackout rules

thermanmerman99 says:
Jun 23, 2017 5:20 PM
This will come in handy for Tammy Hair Plugs and UGGs Brady when he has no options but to watch games on his new phone while getting hair plugs at the salon during their bye week so he doesn’t miss any of the action

1. You still need a high speed internet connect to live stream, don’t you think if cable goes bye-bye that internet providers will increase there rates—watch and see.

2. If you think that non-millenials are stupid for paying for cable—let me ask you this—HOW MUCH DO YOU PAY FOR YOUR PHONE–You’d also have to sign away two years of your smartphone-toting life to a wireless carrier for the privilege of paying $500, $600, $700 or even more for a phone. While there are still plenty of expensive smartphones to choose among, there are also some more budget-friendly options on the table, including some good smartphones for as little as $100 but heaven help the millenials if they don’t have the latest and greatest phones—afterall, its only money and keeping connected on all the social media (gotta watch those cat videos and keep up with important tweets)!!!! Meanwhile laws are passed to prevent phone zombies from texting and walking at the same time—

3. Someone remarked they are paying $35 to $50 a month on their student loans. So what field did you get your degree in—History? Psychology? Liberal Arts?—so why did you pay all that money to work in an office or other career not even connected to your college degree—LOL!!!

Who are the real dummies!!!

The NFL is just looking who will pay the highest dollar to have the rights to the NFL, and if its Amazon or some other source in the future, don’t think they are going to pass the expense on to the consumer—That’s Capitalism my millenial friends!

The Amazon deal is irrelevant in the big picture. It’s a bunch of luddite owners dipping their toes into technology trying to figure out how to deal. Availability of every game, regardless of current market restrictions, on any device should be the goal. Why they’re not already pursuing that goal is the big question.

– Welcome to cap hell
– (insert team Coach name) is loser always has been jealous of BB, wishes he had Brady
– (insert team GM name) is terrible, can’t draft, handle free agency and will put your team into cap hell
– Steelers, Ravens, Colts, Broncos, Jets, Dolphins, all hold secret meetings with Goodell to come up with new and exciting ways to punish/frame the Patriots.
– Millennials are ruining the NFL/Country.

I think I got most of his normal talking points, I know he will fill in anything I left out….

2. I’m going to have to assume you don’t have a phone? Why is this relevant? Please tell me you don’t think this is specifically about watching games “on your phone” in lieu of watching on TV.

3. You obviously know very little about the value of liberal arts degrees or the average salary of people who have them versus those who didn’t complete a four-year degree. We don’t live in a fantasy world where you can just buy yourself a house without actually having any skills to speak of like your generation. Your parents built this country and your generation built this country’s debt. Also this isn’t really about how much anyone pays for student loans. It’s about choosing paying for things they don’t want, use, or need. Why should everything be bundled the way it has been for the couple decades the world catered to your generation? Why don’t we go back to catering to your parents’ generation?

Oh right, your beloved capitalism. The world will continue to cater to us instead of you because we will continue to matter more and you will continue to matter less ($$$). It will continue to frustrate you and your rants will get worse until senility wins out and they start getting better.

Yes, my generation (millennials) are lazy, entitled whiners and will be the downfall of this great county. It was event evident in my 4 years of military service. They are flat out lazy, even when wearing a uniform. The fact they are fiscally conservative when paying for cable is just a bad example. There are, however, plenty of other examples.

– Welcome to cap hell
– (insert team Coach name) is loser always has been jealous of BB, wishes he had Brady
– (insert team GM name) is terrible, can’t draft, handle free agency and will put your team into cap hell
– Steelers, Ravens, Colts, Broncos, Jets, Dolphins, all hold secret meetings with Goodell to come up with new and exciting ways to punish/frame the Patriots.
– Millennials are ruining the NFL/Country.

I think I got most of his normal talking points, I know he will fill in anything I left out….

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Well you are correct that you can insert pretty much any team and those become true statements.

As far as Millenials ruining the countey… When I was young we were called hippies and the country was doomed with us taking over for the older folks. Now us hippies are the older folks and we call them millenials and the country is doomed when they take over for us. I wonder what the millenials will call young folk when they get old.

The NFL has had it great. Great exposure in every market and also huge TV money. Those days are coming to and end. They can keep the massive market and take less TV money or take the pay per view route and lose a lot of their audience.

I cannot believe that tv is being phased out, but it really is. I have twin 13 year old grandchildren and they rarely watch tv. They spend all of what would be their tv time texting or watching videos or playing games.
If you had told me even 10 years ago that this would be the case I’d have said get the rubber room ready for you.
To me, it’s another factor in the demise of the family structure. Sitting together and watching tv shows used to be a pleasant thing to do with your family. But now, everyone goes their own way and does their own thing. It’s a shame to me, but it’s the 21st century reality.

I will skip the millennial tag and just point out that most people 20-35 don’t want to pay 100 per month for cable bc 99% of what is on cable doesn’t interest them and quite frankly, isn’t worth 30 dollars a month.

I wouldn’t say millenials want to watch it on the go per se, it’s more that we want to watch it via the internet rather than ridiculous cable packages. Streaming it through the internet gives us the flexibility to watch on various screens depending on what we’re doing.

A good leader encourages input from his qualified, hand-picked subordinates which Goodell obviously has done. Others in authority, like our orange clown-in-chief, not so much.
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Which qualified, hand-picked subordinates would that be? Mike Kensil, who has been exiled to points unknown, or that gal they hired to deal with domestic violence issues, who hasn’t gotten one right yet?

“Almost every Millennial I know skipped their responsibilities in their 20s, lived off mommy and daddy in the basement, saved their money and took trips to Europe, Asia, etc, and then come back and go to grad school, also paid for by daddy, thinking they can just skip over gaining valuable experience in the workforce in their 20s.”

That’s funny, because EVERY millennial I know (those born from 1980 to 1995) went to collage for at least 4 years, amassed plenty of student debt, and wound up in one of the worst job markets in US history trying their damndest to make ends meet. This was especially fun for those who graduated right around 2008, or people like me who had good jobs (gaining that ‘valuable experience in the workforce’ thing you mentioned) but wound up being laid off when the company went tits up.

I know literally ZERO who ‘galavanted’ off to Europe. I’m assuming this is likely because I know ZERO who’s ‘daddy’ would’ve been able to afford such an arrangement, let alone would’ve signed off on it. Most of my friends’ parents were quite stern when it came to such things. My own redefine the term. I had to ‘earn’ everything I owned from the time I was 9 – if I didn’t work for it, find a way to pay for it myself (via saving birthday/Christmas money and that which I obtained from odd jobs found in the neighborhood) or otherwise convince someone that I deserved something, I didn’t get it.

If you knew irresponsible millennials, chances are its because you knew irresponsible Gen-Xers who raised them to be as much. Sounds like you’re hanging out with the wrong crowd. Either way, my friends and I are much more tight about spending money than our parents typically are, not just because we have less of it but because that’s just how we are.

I suppose I can no more speak for the entire generation than you can, but from the stories I’ve heard and read throughout this wide-ol’-internet, I’ve found a lot of people in the same boat. Those who moved back in with their parents when the economy blew up usually did so because they had no other choice. They found out that their degree was worthless, let alone during a recession, and simply could not pay the rent even working three minimum wage jobs. I know, sucks to be them, right? But when an 18 year old kid is promised GUARANTEED SUCCESS in field X by advisors/guidance counselors – not to mention told their whole life that they can make a living doing whatever it is they want – they tend, however naively, to believe it. Being naive used to be an accepted flaw of youth, but when it came to millennials, it served as the perfect way for those responsible for the mess (i.e. your generation) to shift the blame to tha kidz. Victims of criminal negligence and theft make the perfect scapegoats.

Just remember – some day will come a time where you’ll rely upon us to wipe YOUR butts in the nursing homes. That is, if you and your ilk don’t completely destroy society, first. Have fun.

The same people that complain about paying x amount for tv are the same ones that pay 300 for shoes,50 for a shirt,100 for a pair of pants and 9 for a cup of coffee.They then get dressed up and meet up with all their friends,always “on the go”,and sit around and stare at their phones and live stream what fun they are having.Then when we get to work they want to show everyone what fun they had.They also do not mind paying over 500 for a gaming system and 70 for a video game and spend hours “on the couch”playing them.

Almost all commercials are geared toward the people that the industry thinks will spend the money.Look at all the restaurant,stores,and alcohol commercials or any consumer related commercial.They all show younger people having fun,why?Because they know that is who they can get to spend the most money.You do not see commercials with 40+ year old people having fun at applebees,on the beach or wearing the new style of clothes.The younger people I work with go out to eat at lunch,when the weekend rolls around they go out. They buy the newest clothes,phones or games.Thats the way it has always been,even in my younger days.To say they are more frugal is laughable.It’s funny when I hear them say I’m not spending 100 for cable but yet instead of cooking their own breakfast,lunch and dinner they get takeout almost daily.Their kids are growing up on “healthy”restaurant food.Always on the go.