"Consumers are looking for healthy and convenient ways to put fresh, homemade dinners on the table. Although most people don't have eight hours to make a traditional Pho base, they still want to enjoy the complex flavors of labor-intensive soups at home," says Tim Ramsey, vice president of sales and marketing for Pacific Natural Foods. "Our new soup starters capitalize on the current do-it-yourself trend that we're seeing with so many everyday chefs. By providing a delicately-seasoned, slow cooked base they'll have limitless opportunities to prepare globally inspired meals with their own signature fresh ingredients."