Giving that up to 25% of people that receive gift cards annually either don’t patronize the store they got the card to or because they would rather just have cash to spend on other things, it should come as no surprise that $8 billion of about $60 billion exchanged in gift cards each year go unused. This ultimately means people will be more willing to trade them for other gift cards or for cash at discounted prices.

GiftCardRescue is an online marketplace for people to find discounted gift cards for sale. The company is based in Ellicott city and launched in January, 2008. The mode of operation is pretty straight forward, the company buys gift cards at discounted prices and sells them on its website for up to 30% off. The site also allows people to sell them gift cards in bulk.

GiftCardRescue brands itself not just as a platform to trade gift cards, it also boasts of the top gift card blog around. Daily, the blog is updated with shopping tips, gift ideas, gift card trends and much more.