The third stage of the “ZERO EMISSION” project. This time, the target was eco-sensitive New Yorkers. Intentionally leveraged the meter parking as a media which is closely associated with a gasoline car during the motor show. The program visualized the concept of the ZERO EMISSION car to clearly outline its difference against gasoline cars. At the same time, the “Drive On Chairs” video was shown online along with a PR effort to speak to not only those at the event but also to the many target all around.