Earlier this year, Helix Education released its Enrollment Growth Playbook, a guide to attracting and retaining students. More recently, the company morphed the idea behind that book (to grow enrollment) into an online game of sorts. In Enrollment Growth Hero, you, the player, will turn into a caped campus crusader, visiting various stakeholders across campus […]

You can tell a lot about a book’s author by its dedication page. Sometimes authoring a book is collective effort of experts, such as in Helix Education’s The Enrollment Growth Playbook: How to Launch, Market & Grow Successful Online & On-Campus Programs. The dedication in this orange, bound guide reads: To those who believe […]

When I first attended Wilkes, it had a catchy radio jingle. It went like this – sing it with me, if you know it – “A-a-a-h-h-h, Wilkes! Uni-vers-ity. Take charge of your fu-ture. Ahhhh, WILKES!” (Tried to Google it; no luck.) Take charge of my future, I did. Little did I know when I began […]

I was so excited to get a message from Jackie Vetrano, half of the higher ed social podcast team, inviting me to be a guest on their show. Jackie mentioned that, aside from my work at Elizabethtown College, she was struck by what I do with Hippocampus Magazine, and, now, the creative nonfiction conference, HippoCamp. […]

[This rather long blog post originally appeared at my work-life balance project All the Stuff Done, but I thought this was a better home for it, so I moved it here and recapped it there. Thanks for letting me talk that through.] I found ‘my space’ in higher ed social media in 2006; ‘My ideas’ […]

I had the pleasure of speaking at the 2013 Web Conference at Penn State in early June. My presentation, “People are (s)Talking: How to Get Users to Participate and Not Just Spectate” was part of the marketing track. To put icing on the cake, my session was the one in its time slot selected to […]

I attended my first eduWeb conference last week. There, I presented in the marketing track a presentation called “No Such Thing as TMI: How to Create a Culture of (Content) Sharing”. I was stoked to return to Boston, meet new higher ed web friends, reconnect with other higher ed pals, and also visit with two […]

Thanks to Google Alerts, I was delighted to find the one of Elizabethtown College’s Pinterest boards made it into the post “20 Best College Pin Board Ideas for Pinterest” over at SaveDelete.com. This is a blog I hadn’t seen before, so I also was happy to find new reading material. This post highlighted our board, […]

I’m am super excited to announce that I will be hosting two social media presentations at Elizabethtown College, where I work as the integrated marketing manager. These events, while hosted on campus, are open to the general public — and are free. Both sessions are the same; there is just a day and evening one […]

I’ve been bad. I haven’t updated this blog as I said I would a few weeks–er, I mean months–ago, back when I said I’d be back. Truth be told, so many exciting things have been happening lately that blogging had to take a back seat. Heck, it wasn’t even in the back seat; it was […]