Thursday, June 1, 2017

How Brands Can Leverage AI to Improve the Customer Journey

The other week, I was on Amazon looking for a present for my mother for Mother’s Day. I ended up ordering her a teapot, to make up for breaking her previous one. As soon as I completed the transaction, I decided to click back to the Amazon homepage to see what other deals I might be able to snag. As soon as I got there, however, I was greeted by a whole row of teapots — some of which looked identical to the one I had just bought. Now, if you were just looking at it from an algorithmic perspective,…