9.
7-Sentence Marketing Plan <ul><li>2 – Competitive Advantage </li></ul><ul><ul><li>Why should people do business with YOU? </li></ul></ul><ul><ul><li>Link to tagline? </li></ul></ul>

10.
Taglines - Guess the Company <ul><li>Just Do It </li></ul><ul><li>What’s in your wallet? </li></ul><ul><li>Built for the road ahead </li></ul><ul><li>Connecting People </li></ul><ul><li>I’m Lovin’ It </li></ul><ul><li>57 Varieties </li></ul><ul><li>They’re Grrrrreat! </li></ul>

11.
Taglines - Guess the Company <ul><li>The Un-Cola </li></ul><ul><li>Think outside the bun </li></ul><ul><li>When you can’t brush after every meal </li></ul><ul><li>I’d rather fight than switch </li></ul><ul><li>Raising the bar </li></ul><ul><li>Power of dreams </li></ul><ul><li>Trusted to deliver excellence </li></ul><ul><li>That was easy </li></ul>

15.
7-Sentence Marketing Plan <ul><li>6 – Corporate Identity </li></ul><ul><ul><li>What are the values of your company </li></ul></ul><ul><ul><li>All things equal, these can set you apart from competition </li></ul></ul>

18.
Why? <ul><li>Rapid marketing and sales results through existing channels </li></ul><ul><li>Reduce marketing spend by not having to do lead generating activities </li></ul><ul><li>Improved results by getting endorsements from marketing partners </li></ul><ul><li>Great for companies looking for quick wins in new markets </li></ul>

19.
Joint Ventures <ul><li>Utilising an existing marketing channel </li></ul><ul><li>Win-Win-Win </li></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>JV Partner </li></ul></ul><ul><ul><li>You </li></ul></ul><ul><li>Do it for them </li></ul><ul><ul><li>Make it easier to say yes than no </li></ul></ul>

51.
Mindset of Marketing <ul><li>Permission Marketing </li></ul><ul><li>– Seth Godin </li></ul><ul><li>Would not ask someone to marry you if you just met them in a bar. Need to develop a relationship based on ongoing value which leads to a sale. </li></ul>

52.
Marketing Tools/Techniques <ul><li>200 Guerrilla Marketing techniques available </li></ul><ul><li>Only need to use those which are relevant to your client demographic </li></ul><ul><li>Develop more within your marketing plan </li></ul>