ALDI introduces new 'SimplyNature' brand

Grocery company ALDI launches its new brand, ''SimplyNature," that features simple foods made with only all-natural or organic ingredients.

ALDI press release | Jan 03, 2014

ALDI, the nation's low price grocery leader, continues to emphasize its impressively high quality at impossibly low prices with the launch of its new brand, ''SimplyNature," which features simple foods made with only all-natural or organic ingredients. SimplyNature products range from cereal, honey, fruit bars and apple juice, to pasta sauce, pizza, salsa and various snacks.

Over the last several years, ALDI has added, on average, 80 new stores each year, allowing smart shoppers to save up to 50 percent** on more than 1,300 of the most commonly purchased grocery items, including fresh produce. ALDI now has nearly 1,300 US stores located in 32 states, serving more than 25 million customers each month. The new line of SimplyNature products is now available in all stores.

"At ALDI, we know that finding great-tasting, wholesome foods is important to our customers. With the new SimplyNature line of all-natural or organic products, customers can get high-quality, nutritious options at an affordable price," said Chuck Youngstrom, president of ALDI. "We're always striving to offer healthy options at prices that make it possible to maintain a healthy lifestyle - and that's exactly what the SimplyNature brand offers."

Beyond SimplyNature, ALDI continues to increase fresh produce offerings and currently carries nearly 70 varieties of fresh fruits and vegetables, including several new organic produce items. Organic produce items currently featured include bananas, apples, tomatoes, baby carrots and salad mixes. To provide the freshest produce possible, ALDI teams up with top growers throughout the United States, including local growers, to guarantee freshness and sustain the lowest prices.

"I like that I can find so many healthy and fresh options at ALDI," said Janice Stahl, food stylist and loyal ALDI shopper. "Shopping for all-natural or organic products can get expensive, but the SimplyNature products at ALDI provide shoppers a variety of great choices at fabulous prices."