NEWS & PRESS

Inside MIPS – Pinkbike article

Stockholm, Sweden–30 August 2017

Inside MIPS – Article from Pinkebike.com

Words by Mike Kazimer – Pinkbike

“If you’ve gone to purchase a new helmet lately, there’s a good chance that you found yourself confronted with a dizzying array of options. All helmets are required to meet certain standards, but more and more companies are working towards developing products that go above and beyond those existing certifications, especially when it comes to reducing the amount of rotational force that reaches the brain during a crash. MIPS is one of those companies, and although they aren’t a helmet manufacturer, 1.7 million helmets were sold last year that were equipped with their low friction layer. I stopped by their headquarters just outside of Stockholm, Sweden, to learn more about the company’s history, as well as what the future holds…”