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Webinar Series Part 2: Building a data foundation.

You have established your marketing attribution game plan and want to measure
performance across all channels. This means you’ll need to incorporate a variety
of data sets, both digital and offline. How do you prepare your data to get to
the results you want to see?

Taking your marketing attribution game plan to the next level requires pulling
all the pieces together to get greater clarity on performance, within and across
channels. This is where a data-driven marketing attribution solution enters the
game. In this second of the five-webinar series, you’ll learn the key
considerations when collecting and integrating data into your attribution
platform to drive big results.