She spent nine years with a Colorado-based marketing company which specialized in sponsorship activation at AMA Supercross, AMA Motocross, Winter Dew Tour, Professional Baseball, Professional Hockey, Professional Basketball, the Denver Zoo, as well as music festivals, art festivals, and many more local and national events over the years. Gina played a key role at the company including business development, employee management and budget management as well as activation proposals and execution, client management, event logistics, and everything in between.

In 2015, Gina started Market31 and joined the team at RCH Racing. RCH has its most successful years during that time as the Supercross team owned by Ricky Carmichael and Carey Hart earned the 2016 AMA Motocross Championship with rider Ken Roczen on a 450 RMZ Suzuki. At the team, she managed sponsorship deliverables, social media, athlete appearance schedules and much more. During that time, Gina also worked for Thunder Valley Motocross Park in Lakewood Colorado where she focused on event production and ticket sales for the event, which hosts an average of 20,000 fans at the National AMA Motocross race each summer.

Most recently, Gina relocated to Northern Italy to work for Alpinestars in the Communications department. Gina represented the company at Motocross and Downhill Mountain Biking events around the globe and assisted with marketing efforts of all kinds including working with distributors and dealers around the world.

Now, Gina is back stateside and Market31 is available for new projects.