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LeBron 4th, Wade 16th on Sports Business “Power 100”

LeBron James and Dwyane Wade may have lost the Finals last year but, according to the Bloomberg Businessweek and Horrow Sports Ventures, they didn’t lose any of their juice.

James moved up from 11th to 4th, and Wade from 20th to 16th, in the Power 100 of the most powerful professional athletes in the U.S.

James ranked behind Drew Brees, Aaron Rodgers and Tom Brady.

Horrow, the host of Bloomberg TV “Sportfolio” and the CEO of Horrow Sports Ventures, comprised the rankings with Bloomberg Businessweek as well as CSE, an integrated marketing agency. They used proprietary methodology and the Nielsen/E-Poll N-Score, taking into account performance, name awareness, appeal, influence, trustworthiness, overall popularity. According to the release, “social media played a role in boosting the rankings of such athletes as LeBron James (No. 4) and Shaquille O’Neal (No.7).”

The NFL had the most players on the list (26), and the NBA was second with 20.

Wade was 5th among the NBA players, also behind Kobe Bryant and Dwight Howard, and just ahead of Kevin Durant.

Chris Bosh did not make the list.

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