Magika specializes in the curation, development and production of pop culture contents & platforms that are deemed more engaging, interactive and effective in reaching out to today’s upwardly mobile and digital savvy youths, especially the “hard to reach” Millennials.

NEWS & UPDATES

For the first time ever, the Japanese Association of Singapore (JAS) Summer Festival opened its doors officially to cosplayers on 8-9 September 2018 at the National Stadium! Magika helped to facilitate the registration of cosplayers who wished to attend the Summer Festival.

Cosplayers were given the opportunity to attend this annual cultural festival in costume, take pictures with their friends, and share their love of this Japanese sub-culture with the larger Singaporean community!

The Inaugural Asia GAME Festival (AGF), organized by Magika Pte Ltd, in collaboration with the Singapore Cybersports & Online Gaming Association (SCOGA) and CPL Digital Entertainment, took place on 9 & 10 June 2018. AGF provided attendees with an all-rounded gamer experience over two days at Suntec Singapore Convention & Exhibition Centre Hall 401 - 403.

Esports Championships

The winners of the CPL Championship - PUBG: (From left) Team Thailand (Mineski. TH 4-Supaap), Team Indonesia (Aerowolf_ADS), and Team Philippines (TNC 5Peaks).

AGF played host to the CPL Championship-PUBG which featured the popular battle royale game PlayerUnknown’s Battleground (PUBG). The Championship was in partnership with MSi and featured teams from Singapore (KLiQUE), Mayalsia (Sabah Top 1), Thailand (Mineski. TH 4-Supaap), Vietnam (Team Vikings Gaming), Indonesia (Aerowolf_ADS), and Philippines (TNC 5Peaks) that battled it out for the title of the first ever PUBG Champion in the region. Team Indonesia came out champion with Team Thailand and Team Philippines coming in as Runner up and Second Runner up respectively.

Team Resurgence competing in the Hyperplay Singapore National Qualifier.

AGF also held the finals of the Hyperplay Singapore National Qualifier, which featured the popular MOBA game League of Legends. The Singapore National Qualifier, that featured teams Resurgence, Sovereign, Zephyr, and Tempest, determined who will represent Singapore in Hyperplay 2018, the first ASEAN League of Legends competition and music festival showcasing four electrify concerts that is happening on 4 & 5 August 2018.

The main Esports Championships were streamed ‘live’ worldwide via media partners Twitch, Yahoo!, and Matchroom. Audiences were also treated to the presence of celebrity gaming influencers Treephob “Xyclopz’ Tiangtrong (Thailand), Tiffani “Babyoling” Lim (Malaysia), Andrew “Sombrero” Philippou (Singapore), and Julian “JulianTayTM” Tay (Singapore), who shoutcasted for the matches as well as interacted with the fans.

Experiential Zone with Muse

Experential zone by MUSE for 'Is The Order a Rabbit?'Experential zone by MUSE for 'Re:Zero'

AGF worked together with Taiwanese licensing company MUSE to bring anime fans an experiential zone where popular anime series Re:Zero and Is the Order a Rabbit? were brought to life. The experience zones featured well-loved characters of the show and sets that were familiar to fans of the anime series.

Campus Game Fest

Hearthstone Arena for their community competitions

Asia GAME Festival also played host to Campus Game Fest (CGF), Co-organised by SCOGA and ITE. An integral part of Asia GAME Festival, CGF saw more than 10 gaming communities coming together for greater excitement in the festival. Tournaments Pokemon, Hearthstone and FIFA18 tournament zones, amongst many others.

AGF also had an Artist Alley for those looking to purchase fan-made goods. Muslim-owned Japanese Izakaya Hararu Izakaya also sold their rice balls and halal lager at their booth as well. Anime fans looking to purchase official anime merchandise were able to do so from retail shops like Otakutachi and La Tendo.

Fans of renowned Cosplayers Aza Miyuko (South Korea), Yuegene Fay (Thailand) had the opportunity to meet them as well as several other cosplayers who were at the festival. Fans will got the chance to play League of Legends and Overcooked with the Celebrity Cosplayers in a unique, first-of-its-kind environment. There was also a cosplay competition where the celebrity Cosplayers were judges at.

AGF x ANISONIC Concert

Melochin spinning heart pumping hits for the AGF x ANISONIC Concert.

The AGF x ANISONIC Concert was held for two consecutive nights with a stellar line-up that includes popular Anisong rock band BACK-ON, Anisong group bless4, upcoming Anisong singer ASAKA, Pop group PrizmaX, and Utaite singer Underbar as well as DJ Caesar.

On 8 June 2018, AGF held a half day B2B Conference from 12pm to 4pm at the Ola Beach Club in Sentosa's Siloso Beach with 4 distinguished speakers from the gaming and media industry: Alex Lim from Ubisoft Singapore, Raiford C. Cockfield III from Twitch, Alan Chou who was Blizzard's ex-Director of Publishing for Southeast Asia, and Mark Teng who specialises in 'Intellectual Property ("IP"), Technology, and Media Law'.

Here are some more photos taken during AGF:

AGF's feature on Suntec City's media wallcosPLAY with celebrity cosplayer Aza MiyukoGIRLFRIEND's exhilarating performance during the AGF x ANISONIC concertGuardians of the City (GOTC) Competition at AGFAutograph session with the Celebrity CosplayersColorpointe performing on AGF's Day StageJapanese idol group Fleramo Orion having fun with AR sports game HADOBACK-ON performing for the AGF x ANISONIC ConcertRazer's booth selling PC accessories for gamers.

Enthusiastic fans singing along to the tunes by the guest DJs and Utaites.

aniSONIC Countdown x J-Festival 2017-2018, a unique countdown event for followers and fans of anime, anikura (Anisong Club), cosplay and Japanese pop-culture, took place on 31 December 2017 at D’Marquee.

aniSONIC Countdown's DJs and Utaites.

Artistes and Utaites - DJ Caesar, utaite duo CLEANERO, utaite Matsushita, utaite Underbar, cosplayer/DJ Kuroneko – were flown straight down from Japan to whip up the excitement at the aniSONIC Countdown. Singapore’s very own DJ Dano also graced the stage with her heart-pumping spins.

Kuroneko signing a fan's shikishi.

Fans were also given the opportunity to get autographs from their favourite DJs and Utaites prior to the Countdown event.

The event was partnered by ANILOVE!!, a monthly cosplay-friendly DJ-Party in Shibuya. Helmed by the popular DJ Caesar, ANILOVE!! Features DJs that specialise in anime, seiyuu and vocaloid music and attracts an estimated crowd of 300-400 every month.

For those that weren’t the partying type, aniSONIC Countdown had something for them as well. The J-Festival, which takes inspiration from the typical Japanese matsuri (festival), is a free access area right next to the aniSONIC Countdown that is catered to foodies and Japanese culture fans.

Here are more photos taken during the event:

Everybody counting down to 2018.CLEANERO performing for the aniSONIC Countdown.DJ Caesar performing for the aniSONIC Countdown.Underbar performing for the aniSONIC Countdown.Kuroneko performing for the aniSONIC Countdown.DJ Dano performing at the aniSONIC Countdown.