Feb. 27, 2011 - PRLog -- Netcore solutions in association with IAMAI, today successfully organized India’s second email marketing conference in Mumbai. This conference focused on email as a marketing tool and its growing significance in India. Email marketing in India is still in the nascent stage and stands around 50 Cr and will grow by 10x to 500 Cr in the few years. Netcore which successfully delivered 2 billion emails in 2010 is leading the initiative in helping organizations strategies and implement successful email marketing campaigns.

After the huge success of the first conference in Delhi, the Mumbai conference today provided a deep insight to more than 300 delegates from the industry about the current happenings, upcoming trends and importance of email marketing. The third conference will be held in Bangalore post the IPL. Pioneers who graced this occasion were Rajesh Jain, MD Netcore; Abhijit Saxena, CEO Netcore; Gulshan Verma, Country Head, Komli Media; Sankarson Banerjee, CIO India Infoline; Sandip Tarkas, President (Customer strategy), Future Group; Atul Phadnis, CEO WhatsON, Ratish Nair, Co-founder @ Ad magnet.

In an open discussion Mr. Rajesh Jain, MD, Netcore and Mr. Ratish Nair, Co-founder Ad Magnet highlighted that, Email Marketing in India is still a decision that is majorly dependent on the technology experts in an organization rather than the marketing people involved. As the companies are more comfortable from the results obtained out of the TV and Print ads email marketing is taking a lot of time to pick up. To bring all these mediums at one level they also emphasized on the need to implement a common measurement platform. They said times are changing. Digital marketing is picking up faster and usually contributes to around 7-25% of the marketing budget based on the industry segment.

“Leveraging netCore’s strengths in messaging infrastructure and digital real-time communication we are ensuring that email marketing becomes a key medium in a marketing strategy of every enterprise, ensuring deep customer relationship and enabling new customer acquisition” said Abhijit Saxena, CEO, netCore Solutions who was heading the panel discussion.

Mr. Gulshan Verma, Country Head – Komli Media while contributing to the panel discussion said,“Email marketing is an excellent weapon in a marketer repertoire. However one has to plan it carefully keeping in mind the target audience. What works in India might not work in some other part of the world. Also email marketing in India needs to go to the next level by linking it to entertainment. How much time are people spending with you is an important metrics to track”.

“91% emails received by a corporate are SPAM. Spam filters are getting better nowadays and this has its effect on email marketing where the creative planner needs to plan the communication with a lot of limitations. Email marketing is getting quite interesting. Currently reading email on the go is just restricted to text. How can I engage with such a TG is really important” said Mr. Sankarson Banerjee, CIO India Infoline while supporting the argument that the 3G technology, cheaper smartphones and flat rate data plans by the providers and more number of emails being read on mobiles are some of the major contributors to the way email marketing will be viewed in future.

Mr. Atul Phadnis, CEO Whats ON India while contributing to the discussion said,” The power of email marketing is immense. In the past also, we have seen examples of how email marketing has changed the overall market share for a company. It was instrumental in helping AdEx to grow from 5% market share to 75% in a very short time”.

Mr. Sandip Tarkas, President (Customer strategy), Future Group said “Email marketing has emerged to be a powerful tool for customer service, engagement and retention. And in the coming years it is going to bring a revolution in the way organizations interact with their patrons.”