Alright everyone, today we have a special guest on our show. Vanessa Cabrera is an email marketing expert, kickboxer, beer buff and single mom-preneur who helps people with converting prospects into dollars… Vanessa we’re glad to have you!

Questions I asked Vanessa:

So tell us, how did you get into the email marketing business.. What did you do before?

Now you do workshops… private coaching etc? Tell us about what the Email Empire is.

I know you’re a total pro around email + social, how do you typically combine those?

What types of niche/industriess have you worked in or with. Do you have an ideal target customer for your email help?

Tell us some examples or case studies of some cool results you’ve gotten or seen while helping with email, just to give listeners an idea of what’s possible.

So, you’re a Master Certified Expert in email, who did you take that with and what does it mean?

Tell me about technology, what platform do you typically work with?

Say someone’s listening and they’ve got nothing… Just getting started. Where would you recommend they start?

Tell us about your VIP service, do you still do that

Say someone’s listening to this and they’re thinking whoa! She’s a rockstar, how do I work with her, where would you recommend they go?

Drew is a professional copywriter who works with marketing agencies, international businesses, local and online businesses to increase sales. He has a real passion for getting under the skin of your ideal prospect and selling them… especially via direct mail and print, but also online…When he’s not creating new sales angles and writing persuasive copy to increase conversions, he’s learning the tricks of the trade in raising a newborn girl

Drew… Why don’t you give us a quick 1 minute bit on what motivated you to get into copy, and how long ago that happened?

Dan:Drew, I know when I’m listening to experts i’ve never heard of, what really

Makes me value what they’re saying is when I know they’ve done wild things.Can you give us an example of a few results you’ve gotten? You know… mailed x, got y result. Wrote some copy, pasted it into client site, got x boost?

Dan: Drew, I know you write for multiple mediums and such, but today.. I just thought we’d give *so* much value to our listeners if we could really dig into the process, mindset and strategy that it takes to get earth shattering results with the written word… In essence, how to PERSUADE people.

Dan: So let’s dig in… Drew, what process do you use to figure out who the ideal prospect actually is? Dan: Do you have a technique or way you get into their mindset and their thought stream?

Dan: Ok, now there’s the headline aspect of copy… The attention getter.. Do you have a magic formula or process you follow for that?Dan: I should take a moment to share email subject lines and discuss the different mindset for that… Any suggestions here beyond mine, Drew?Dan: Ok, so let’s dig into the body copy… My old adage has always been relate to the reader.. Maybe make them feel uncomfortable enough to want to change.. Then show a greener pasture, a better way… Do you agree, do you have a different approach?INTERJECT RE: what email’s like? convo…Dan: Now that we’ve kinda gone there… what about closing.. And I know this is all different depending on the medium.. What are your thoughts here?Dan: I have something else I’ve been burning to ask… You got the chance not long ago to fly down and meet some of the biggest copy greats… Clayton Makepeace..Dan Kennedy (others?) Dan: What did you learn from them or glean that you didn’t already know from all your copywriting books & courses?Dan: Drew! It’s been fantastic to have you on the show, lots of great wisdom discussed here… and I know copy is a life long commitment to being an amazing writer.. Say someone’s listening to this and they’re thinking wow! That drew guy’s amazing… maybe I could just hire HIM to do all my stuff… how would you want them to reach you?Dan: Ok, thank you everyone for tuning in, please leave us a review on iTunes or Google Music and thanks for listening!

On today’s show we have Kevin Polley – Founder of the marketing firm Mutual Advantage in the UK and owner of the software ARP Reach. Also the CEO and founder of WordPress webhost called TheHostingShop.co.uk.

Now, ARP Reach is a piece of software you can install on your own web host for sending email, setting up autoresponders etc. It can be installed on a smaller web host or in the Amazon cloud, or on a custom server and allows you to manage your OWN reputation and your OWN marketing without the heavy hand of ESP’s like Aweber, Infusionsoft etc.

Kevin – Before we dig into the meat of today’s chat, tell us a bit about yourself and how you found yourself the owner of this amazing technology?

Tell us a little bit about what you like about ARP and what you feel it’s advantages are?

Questions I asked Kevin:

– How long have you been managing email systems?– A while back you told me about this gentleman that’s score dropped really low… (no names needed) how low did it actually get?– What types of things did you do and how long did it take to fix?– What are some best practices people can take away?
– How do you feel about the 4 most common reasons we install ARP for?
– What’s the future of ARP look like, and can we give anyone a sneak peek?

Curious about ARP Reach? You can just go to www.ARPReach.com or contact moreinfo@mutualadvantage.co.uk, to learn more!

In this podcast, I dive deep into what’s called “Deliverability” in the email marketing world.
It’s the art of hitting the inbox, and it truly is an ART!

Why you ask? Because companies like Gmail, Yahoo, AOL and Microsoft (and MANY others) are developing algorithms to keep spam out of your inbox. For users this is GREAT news. However it’s also bad news as some messages either hit the promo tab or the spam box, they’re not likely to be seen by users.

Last episode: we talked about affiliate marketing, and how to not annoy your subscribers…

Introduction:
Special guest… Trainer, fitness coach and nutritionist, Neerjie… She’s also a distributor of some top notch meal replacements and she has an earth shattering story we’ll get to near the end of the show, so stick around!

Current episode: Ultimate Story
Why…
From camp fires to office cubicles, stories (the juicier, more authentic, ugly and raw and truer the better) transfer better than anything….
They’re a part of the human experience and we visualize them and remember them…

How does this relate to email or marketing.
I know, it’s obvious, but this part might spike some wild great ideas for you!

What if you made a FAKE made up story about your product in the hands of your customer?

Sound like something a trustworthy company would do? Maybe not, but that’s exactly what the Wall Street Journal did with the letter that was mailed millions of times from the 1970’s to the early 2000s. “Two young men, they were very much alike, one subscribed To The Wall Street Journal….”

What they are
Emails that promote someone else’s products or services for a commish…

Why do them
Contests
Relationships
Temporary cash

Why they destroy relationships

How to do it the right way…

Write it yourself
Use the PAS (Problem, Agitate Solve) and recommendation approach
Be honest, it’s an affiliate program
Segment your list, people who click the 1st email…

—-

Next episode teaser:

The ultimate story format…
We’re talking everything from hollywood blockbuster billion dollar films to ageless timeless stories copied by hand and placed in every library on the planet for centuries… what makes a compelling story?

What makes someone pay attention until the final climax… and, how do you use that in your marketing? Tune in to find out!

As a guy who’s helped people grow email lists to over 400,000… I can truly speak to the shift I’ve seen in the last 8 years of what works and what doesn’t. Whether you’re a newbie or an expert, there’s something here in this podcast that will shake your current knowledge and methods of lead generation and list building.

Episode outline:

First, for newbies let’s briefly set this up.
What’s a newsletter
What’s an opt-in box
How do they work?

– What’s not working very well anymore (that used to)
– timer based popups (shows after 8 seconds)
– footer opt-in boxes (bottom of website)
– Sidebar opt-ins with free ebooks
– One page landing pages with no content
– Exit pop opt-in boxes that show up when you try and leave (bait n’ switch?)

What should your subject line say? Is the subject line the ONLY thing that controls massive open rates? If you want some secret tools, insider tips of when to send email and how to get more eyeballs on your content, don’t miss this short and info packed episode of Email Expert Podcast!