Wednesday, April 20, 2011

ZARA MAKES ITS OZ ENTRANCE

Yesterday Australia's first ZARA store swung open its doors to the public inside Sydney's Westfield, Pitt Street Mall and it did not disappoint.

My gal Sassi Sam tells me the Zara store is three floors, street level is Women’s, downstairs, baby and children and upstairs Men’s.

The store is 1400 square metres of retail space, with six display windows. The Sydney ZARA store also showcases Zara’s updated store image giving it a more streamlined and elegant look for a better shopping experience.

Australia is the 78th country ZARA has launched into, there will be two drops per week of new pieces, Tuesdays and Thursdays, ZARA are very conscious of not having mass market access to their ranges. Orders are sent to head office twice a week and leave the distribution centre within eight hours and arrive in store within 48 hours - incredible.

Anyone that has ever indulged in a little ZARA overseas will know the price point is amazing and the Oz pricing is no different. A must have camel coat for the season is just $219, a covetable beige trench coat, $119 and there’s on-trend shoes galore with black embellished heels @ $169.

If you haven't indulged in a little ZARA, best you get down there. Stat!