6.5.16

Korean Kitsch For Lovers Of Cute Things: New Brand 'Oh K!' To Launch On ASOS This Summer!

We've long been looking to the Korean market for skincare innovations and new textures in makeup, but for some time there's been a small underground community that's obsessed with the cute and kitsch trinkets that Korean women themselves love so much. Until now you've only been able to get your hands on many of these if you stumble across a Korean store, or if you fly over to discover the goodies first hand. However, with the launch of this incredibly cute brand on UK shores (and on one of our most esteemed retail sites) things are about to change. Oh K! is everything we love about Korean beauty and more; it's playful, fun, kitsch, ridiculous and actually quite handy all at once. With a heavy focus placed on panda eyes, fruits with faces and glittery accessories that you may think suitable only for kids, this brings a touch of Korea to those of us that still embrace our inner child - no matter our age. What's even better is that everything is incredibly affordable, with prices starting from only £4.00.

I don't have the full details of the products that will be available and their associated costs, so this will just act as a small taster ahead of the full launch on ASOS this June. From the peach scented hair brush to the cooling 'panda eyes' that can be popped in the fridge to help alleviate dark circles, this is all about looking after yourself while having a bit of fun simultaneously. I love the candy coloured glittery hair bands and the little strawberry coloured cleansing pads that can be massaged into skin to lift away dirt, as well as the panda face mask that actually makes you look like a real-life snapchat filter. The sweet character lip balms are a welcome distraction from the otherwise boring looking lip care products in my desk drawer, and I've no doubt they'll sell like hot cakes. Although the quality of everything is pretty good, it's more about embracing a moment of nostalgia and putting a smile on your face - rather than investing in truly effective and innovative products that push the boundaries. There's absolutely a place for Oh K! in the UK, and ASOS is the perfect home for it; what better way to make yourself smile than with a hair brush with eyes alongside your new pair of heels?

All the Oh K! products will launch on ASOS.com this June. Prices start from £4.00.