Trucking Industry News

FORT SMITH, Ark.,- Wingfoot Commercial Tire Systems LLC, a subsidiary of The Goodyear Tire & Rubber Company, and Boss Truck Shops Inc., a subsidiary of Bosselman Inc., have announced a new loyalty rewards program called MAXXCARE.

MAXXCARE is a card-based loyalty program that rewards drivers for purchases at participating Wingfoot (currently only Wingfoot Truck Care Centers) and Boss Shop locations. At present, the program rewards three points per dollar spent on PM services and one point per dollar for other repairs at participating locations. Points can be redeemed for eligible products and service purchases at all participating locations.

To sign up for MAXXCARE, drivers can pick up a card at any participating Wingfoot or Boss Shop location, where a sales associate can assist in card registration, or visit www.maxx-care.net to sign up online.

"We sincerely appreciate our customers and are honored that more drivers are asking us to maintain their trucks, so rewarding them for their loyalty was an easy decision," said Phillip Kane, Wingfoot's president and COO. "We'd like to encourage drivers to visit our participating on-highway locations and sign up for MAXXCARE today."

"We understand drivers have many choices when it comes to repair and maintenance services, and that their livelihoods center on their truck - their 'home away from home,' " said Chuck Bosselman, chairman of Boss Truck Shops. "It's important for us to reward and thank our loyal customers, and the MAXXCARE card allows us to do that. We're very excited about the benefits MAXXCARE provides to both existing and new customers."

About The Bosselman Family of Companies: The Bosselman Family of Companies, headquartered in Grand Island, Neb., owns and operates 42 Pump & Pantry convenience stores; a Hampton Inn; three Pump & Pantry Motels; five Motel 6 franchises; eight Bosselman Travel Centers; six Grandma Max's and Max's Highway Diner Restaurants; Sam Bass' Saloon & Steakhouse, and Schmooter's; food courts, including Subway, Little Caesars, Wendy's, and Caribou Coffee; 34 Boss Shops; and the Nebraska Danger Indoor Professional Football Team. Founded in 1948, Bosselman's has expanded across the nation in 20 states with over 1,300 employees. For more information, go to www.bosselman.com.