BiCapitalization

The act said to have been performed on
trademarks (such as PostScript, NeXT, NeWS, VisiCalc,
FrameMaker, TK!solver, EasyWriter) that have been raised above the
ruck of common coinage by nonstandard capitalization. Too many
marketroid types think this sort of thing is really cute, even
the 2,317th time they do it. Compare studlycaps, InterCaps.