“On our last call, I told you that we had formed a wholly-owned development studio called Beachhead to lead the creation of an all new connected digital universe to the Call of Duty franchise. This platform will include a suite of services and content plans that will unite and ignite the community like never before. The platform will support in-game integration and bring online experiences and console play together for the first time.

It’s been in development for almost 2 years and we’re very excited about this increased value and excitement we can bring to our community through this platform.

Bobby Kotick

It is the response to the passion people have for the game, the amount that people want to engage one another in a connected way. We want to create an experience that was amplifying enough to be able to be monetized.”