Search Engine's Perception of Hispanic vs. Latino

Many times I've discussed this during seminar presentations or with clients; it is very interesting to see the subtle (or not so subtle) differences in the search engine's "perception" of these terms, as shown during "Image" searches, that historically have caused controversy when someone tries to refer to the largest minority in the United States... Judge for yourself (click on the image for a larger view):

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Search Engine's Perception of Hispanic vs. Latino

Many times I've discussed this during seminar presentations or with clients; it is very interesting to see the subtle (or not so subtle) differences in the search engine's "perception" of these terms, as shown during "Image" searches, that historically have caused controversy when someone tries to refer to the largest minority in the United States... Judge for yourself (click on the image for a larger view):