Click Tracking Adservers

Tracking clicks for an advertising campaign is an important part of measuring effectiveness and resonance. Often clients have creatives that are hosted in 3rd party Adservers. We have listed below some of the most common AdServers along with the appropriate locations in which to insert the click tracking macros in your 3rd-party ad tags in order for El Toro to track clicks properly.

Note: All IDs and reference numbers, except for creative sizes, have been changed for the sake of creative examples.

If you need to pass an encoded URL in a DoublecClick tag, please use ‘click1=${CLICK_URL_ENC}’

DOUBLEVERIFY

DoubleVerify’s tags will wrap around your adserver’s tag. So, if you’re using DoubleVerify with Atlas, the tag would look like the following code. Note that the Atlas tag is contained within the “this.tagsrc” variable. “This.altrc” should be altered to contain a clickable PSA, otherwise the creative will be rejected. Consult with your DoubleVerify rep for more information on how to implement the alternate PSA.

Please remember to include the IS_PREVIEW macro at the end of the fw.adsafeprotected.com URLs. Otherwise, the creative will not preview correctly in our Impression Bus and will be rejected in the audit process.