Why one of YouTube's biggest stars refuses to cash in on sponsored videos

Jenna Marbles, née Mourey, is one of YouTube's biggest success
stories. She is the number one female star on the platform with
over 15 million subscribers and nearly 2 billion views on her
videos. She also has 2.1 million followers on Vine.

I think that with the internet, the most important thing you have
is that you're a genuine person and people trust you. People
trust that when you turn on YouTube it's really you. Working with
brands and things can be great and a lot of people do it really
well, but for me, it feels very much like stuffing my own pockets
with money and taking advantage of the people that are there to
see me.

This doesn't mean Mourey is living in poverty, though. She does
profit from the YouTube Partner program, which funnels money from
ads that air before videos directly to content creators like
Mourey.

Mourey has been able to
maintain a massive following since she broke into the YouTube
scene in 2010. Her most memorable video —How to trick people
into thinking you're good looking— has over 60 million views. That means she
stands to make a good amount of money from the Partner
program.