Monday, July 18, 2016

Gotta Get At This: Lay's USA Passport to Flavor promotion

Lay's USA just announced 4 new flavors that will be released this month of a limited time. "Brazilian Picanha", "Chinese Szechuan Chicken", "Wavy Greek Tzatziki" and "Kettle Cooked Indian Tikka Masala".
Are you a Lay's nerd noticing something fishy here? Me too. "Wavy Greek Tzatziki" and "Kettle Cooked Indian Tikka Masala" already exist Lay's!! Don't try to trick me!! These are both previously released Costco exclusive flavors. Read my review of Tzatziki here.

THAT BEING SAID, the flavors will still be new to the general public. And won't come in ridiculous giant sized bags. The promotion is a fun tie in with the Summer Olympics in Brazil. These types of flavors haven't really been explored in the US... so it will be nice change on shelves.

Flavors: For those out of the know; "Brazilian Picanha" is a favored cut of beef at Brazilian Churrascarias, "Chinese Szechuan Chicken" is a deep fried or stir fried Chicken dish that uses the spicy Szechuan peppers for the Szechuan province in China along with Garlic, "Greek Tzatziki" is a Yogurt dip popular in Mediterranean cuisine that is seasoned with Mint, Cucumber, and Garlic, and "Indian Tikka Masala" is a Chicken dish popular in India and the UK composed of Yogurt Marinated Chicken that is then added to a Tomato based sauce with spice mix.
All of these flavors sound bold and exciting.
They will be available in the USA July 25th. Will you be searching for any of these?

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The Chip Report is an attempt to taste every Frito-Lay chip around the world. We're here to talk about international flavors and marketing, compare them to the status-quo here at home, and track down hard to find bags like a scavenger hunt. You can join in too, let us know about bags of chips you've come across in your travels!

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Looking for info about a particular flavor? Use the search bar to find what you seek. Want to browse similar flavors? Each entry is tagged by Style of Chip, Country of Origin, Flavors/Ingredients, and Type of Entry (i.e. Review or News etc.)... if you want to see more, just click on the tag that peaks your curiosity. Stories about new flavors being released are usually labeled "Gotta Get At This". Stories about new contests being held around the world are labeled "Contest". Reviews are labeled simply by bag name.Enjoy!