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BLUE LABEL™EXCLUSIVE RARITY

INSPIRED BY REMARKABLE ACHIEVEMENTS

JOHNNIE WALKER BLUE LABEL is a commemoration of Alexander Walker’s remarkable 1867 Old Highland Whisky. Its epic story is one that has seen it travel it from the four corners of Scotland, to the four corners of the earth.

Using blending skills learnt from his father, carefully honed through the blending of teas and spices from the New World, Alexander Walker harnessed whisky flavours from across Scotland to craft a blend of truly rare quality and sent it 'wherever ships could sail'.

Crafted in a time of remarkable achievements, in an age that would change the world forever, Old Highland Whisky was seen as a defining statement in whisky excellence and quickly became a dominant force in the global Scotch Whisky market.

Alexander's entrepreneurial vision knew no bounds, and as a result, JOHNNIE WALKER whiskies were being sold in more than 120 countries by 1920 winning worldwide acclaim.

RARE CASKS

The rare casks used in the blending of JOHNNIE WALKER BLUE LABEL are drawn from the largest reserves of whisky in the world.

The casks are hand-selected and set aside for their exceptional quality, character and flavour. They are truly special, with only 1 in 10,000 containing whisky of sufficient character to deliver its remarkably smooth signature taste.

RARE CRAFT

JOHNNIE WALKER BLUE LABEL is the pinnacle of Blended Scotch Whisky making from JOHNNIE WALKER.

The rare craft that lies behind it sees today's Master Blender, Jim Beveridge, hand-picking and skillfully blending rare whiskies, with elusive flavours, from the four corners of Scotland to produce a true work of art. Jim, part of an unbroken blending heritage stretching back over 190 years, nurtures supremely rare casks from our unparalleled reserves for as long as they take to mature to perfection, and then blends them in small batches to create this most intense and complex of whiskies.

RARE CHARACTER

JOHNNIE WALKER BLUE LABEL is a big flavoured whisky that reflects the Walker family's belief that neither whisky age alone, nor whisky from a single location, is enough to achieve the creation of an unrivalled masterpiece today.

Layers of big flavour, deep richness and smoke, layers of honey and fruit and an incredibly smooth finish deliver the truly rare character of JOHNNIE WALKER BLUE LABEL.

SERVING

Best savoured with the palate cleansed and cooled by iced water. JOHNNIE WALKER BLUE LABEL has a mellow, rounded nose, with a dry smokiness (a JOHNNIE WALKER signature flavour) mixed with raisin sweetness. The first sip reveals a velvety mouth-feel, then an explosion of flavour - hazelnuts, honey, rose petals, sherry and oranges. Subsequent sips reward you with more hidden secrets like kumquats, wispy aromatic smoke, sandalwood, tobacco, and dark chocolate. Then there’s a rich and uniquely long and satisfying finish of smoke and pepper, ending with a glorious touch of spice.