Mostly I'm looking for reassurance that I'm not the only one who was giggling like a 14 year old at the suggestive design and much of the text and graphics.

Lol, "hey ladies" B-) I had to giggle, too. Keep in mind I followed the link already predisposed. XD
I have a 359-1 long lens support from Manfrotto and it's very similar. I think I can see how I could make it work like that. And it's just 83 bucks new vs. 209 and whatever "discount" the Kickstarter campaign gets you.
I really don't see this ending up in every hitchhiker's let alone every non-hiking photographers bag anytime soon. I bet it will sell for dirt cheap second hand in a few years. It really doesn't seem that convenient and versatile like a monopod with a fishing rod butt rest as mentioned or an actual tripod.

This would work very well at a set height . The way the monopod attaches to the belt is clever and would be great while hiking . Many years ago i used the belt gimbal type of fishing rod support and a monopod connected to the camera . This is a similar setup . The biggest downfall of this system is when tracking wildlife you need the monopod to adjust in length as you move the camera up or down . The higher you go the more the monopod comes away from the gimbal and you loose any advantage of support back to the body belt . Of course you have to adjust the length of the monopod , otherwise there is no support back to the belt and you cannot have the monopod leg lock always loose otherwise you never have support at any length . I am not sure how they have addressed this issue . This would work very well at a static support position where things are all locked at one length . Back then i bought the gimbal with great expectations for success when originally thinking about this idea but did not realize at the beginning the need for different lengths at different camera heights while tracking birds and my idea was a fail . I now use the gimbal belt for fishing and still use my tripod for photography .
Regards Anthony .