The concept is good but who in the world thought the cheap photoshop blur was a good idea let alone the crap quality of the picture used. Not to mention the facial expression that Cavill was sporting is so mundane and bored (not his fault as they seemingly got a random still).

1. If we are being totally honest here,this poster is pretty much irrelevant. The trailer out next week, the theatrical trailer, and the reviews will be 10000x more important than a poster, espec. one released 6 months in advance. Plus, the first one with Cavill is an excellent teaser, yet see how quickly everyone has forgotten it?

2. Most people dont find him interesting. They'll get excited for a pop corny action movie as much as the next guy, the name "Superman" - for being bigger & more well known than any other hero- hardly generates excitement, because he is too boring.

3. After Spidermans "with great power comes great responsibility", Batmans "How does one man change the world", Hulks "Im cursed with my powers", etc - there are few angles which haven't been played by superheros today. The common Superman critique is "how do we identify with him? Why is he interesting? He is so perfect". Yet, as films like LINCOLN show, properly portraying someone as a saint caught in crossfire can be very interesting. Word on the street is MOS is going to do the opposite of most superhero films - they're not going to try to humanize him in the same sense as most, rather it is going to accept his god status in run with it, while sticking to Supes real values. That is how he will become sympathetic and interesting. Superman, as the original superhero, is the trend setter; the one constantly being ripped off. W.B. biggest challenge & top priority will be finding a way to shed this now caricature type image of Superman .

With that in mind, I dont think the idea is to attract folks by getting them interested in Superman in handcuffs. This poster is startlingly different & original looking in comparison to most contemporary superhero posters. One could argue that they could be 'different' in a better way, but this is kind of the point I think. Superman in cuffs he could obviously break is in many ways a very powerful image - Superman is being respectful, he is being restrained. Think of the Avengers or Iron Man posters, which just show the heros in action. This is quite different.

W.B. are going to invest much of the early marketing efforts going a totally different direction than most expect. We all know the film is going to loaded with action (Cavills face +Superman powers + Snyders style = the most marketable film in a long time) and I am certain the footage we get will show it. But I also expect them to follow a similar tone to that of the posters - they're going to keep being quite different than most other superhero movie marketing materials today.

Rome wasn't built in a day. If for no other reason, I am impressed that W.B. tend to going about the marketing in a more unconventional way. They're directly playing against the "He is boring/uninteresting" angle. I think that is really all there is to this poster. Recall THE DARK KNIGHT poster of the bat symbol drawn on a prison cell wall. W.B. are going for something quite deeper than the standard blockbuster fair.

To be perfectly honest, this approach gives me a lot of faith in the films quality. W.B. must be pretty damn sure its going to be well received to be taking such a risky, unconventional tone in the marketing.

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I chuckled when I first saw the poster since it pretty much looks like they just photoshopped the scene from a bootleg of the SDCC trailer.

I guess that countdown was as unimportant for MOS as I assumed since it had more to do with TDKR hype for the Blu-ray/DVD sales.

__________________I was at some diplomatic party once. Got to talking to this princess who told me that when it came to Superman, I was missing the point. She told me, "His real strength lay in his generous spirit and sense of what's fair." - King Faraday
"He’s much more of a working class superhero, which is why we ended the whole book with the image of a laboring Superman. He’s Everyman operating on a sci–fi Paul Bunyan scale." - Grant Morrison

That poster is pretty solid. Usually I prefer a poster that provides a cool aesthetic (like a piece of art) but this actually provides a bit of a hook that has me raising questions about the content of the movie. So, for making me think, I give this one the thumbs up.

i was just reading another forum... saying Cavill is wearing a padded suit? judging from other pics of Cavill, he isnt wearing pads lol

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Well the suit is molded according to his physique so in a way they're sort of right but it's necessary otherwise they wouldn't be able to emphasis the muscularity properly and it'd end up looking like poor Routh in the Returns suit.

You can see it's molded just based off of this:

Spoiler!!! Click to Read!:

Quote:

Originally Posted by Stoic

The padding is necessary to maintain muscle mass after constriction on the body due to how tight the suit fits doesn't take away from the hard work Cavill put in the gym, but the suit is padded.

Exactly.

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Quote:

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Quote:

Originally Posted by Arata 新

I don't like how USA portray Godzilla. Godzilla is a good man and kind man. Why can't Americans see this?

Love the new poster. Really dig the documentary-like feel they're going for. I feel like the world they'll be putting this Superman in, will be as realistic(if not more realistic) than the world Nolan put Batman in. Which will make it all the more incredible when Superman takes off and uses his powers.

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"And I get to wake up every morning and say, “I’m Superman.” I’m not complaining."