Play ‘n Go to Supply Content to GVC Brands

Swedish pokies developer, Play ‘n Go, has signed a content agreement with Isle of Man-based online gambling operator, GVC Holdings that will see the developer’s games launched across the operator’s leading brands.

Under the terms of the landmark multi-brand agreement, Play ‘n Go will launch their entire suite of games, including its most popular and its newest titles. These include games such as Fire Joker, Gemix, Wizard of Gems and the new Grim Muerto.

“The decision to work with Play ‘n Go was an easy one,” said Liron Snir, chief product officer at GVC. “They have a truly impressive suite of premium games that we know our players can’t wait to play. We’re excited to get started.”

Play ‘n Go has been expanding over the past few years, both in terms of the new games it has released to increase the size of its portfolio, but also in terms of its partners. It now supplies gaming content in 32 languages to more than a hundred operators, including EuroBet, Mr Green and Unibet, having extended its reach across the world. This deal with GVC Holdings is the latest in a string of partnership agreements for the developer.

“We’re thrilled to partner with GVC Holdings and their many outstanding brands; to share our full suite of exciting and premium titles with their players in regulated markets the world over,” commented Johan Tornqvist, chief executive of Play ‘n Go.

“We’ve had an incredibly successful 2016 already and with an impressive array of new games on the way, I’m certain the best is yet to come.”