Send Yourself Home

Western Union

A Multi-platform campaign that helped people to digitally send themselves home.

Challenge

Money transfer service, Western Union, helps migrants stay
connected around the globe. People living abroad use them to get
money to people back home. This could be to support their family,
help out a friend in an emergency or as a gift for a special
occasion.

So money transfer is more than just money, it's a way for people
living abroad to strengthen the bond they have with their loved
ones back home.

Western Union wanted a multi-channel campaign that didn't focus
on price, but on something more emotive: A migrant's desire to be
"closer to home".

Solution

We created 'Send Yourself Home', a multi-platform campaign that
helped people to digitally send themselves home. They could either
send a 360° interactive self-portrait or a 3D printed model to
their loved ones.

For the interactive 360° self-portrait, we built a custom
photobooth that took a 360° photo of those inside. The result
was a world first on Facebook. Photos were sent to their loved ones
back home so they could see them in full, spinning them around in
their timeline.

Participants could also win a 3D life-like model of themselves
to send home, using 3D technology.

Gallery

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Results

Find

Our 360° photo booth went on a world tour stopping off at
events such as Los Angeles festival of Philippine Arts &
Culture and the Melbourne Philippine Fiesta.

Inspire

In total all 'Send Yourself Home' activity generated a
staggering 29 million impressions and was syndicated across key
culturally relevant outlets, all over the globe.

Connect

WU.com delivered a 43% rise in engagement. Proving that emotive
thinking for this market is far more powerful than price-lead
messaging.