MagicPotz brand identity Brief Magic Potz is a Canberra based small business, designing terrariums and providing terrarium and fairy garden design classes to the public. We were approached in 2015 to develop a brand identity that demonstrated the fun nature and creativity of the business. Process Above all, the MagicPotz brand identity needed to reflect the youthful nature of the business, combined with the playfulness and colour that can be captured in a terrarium. Immediately we knew the brand logo was going to be hand drawn and the identity text was going to be playful. To us, these two elements spoke youth, fun, and colour. These elements have provided a wonderful platform to create engaging brand experiences from. Solution The MagicPotz brand identity has displayed its versatility extremely well, allowing us to create a range of print, digital, and environmental brand experiences that are distinct to the business. Outcome The MagicPotz branding has successfully: Created consistency through all brand experiences. Incorporated photography as a major brand asset. This not only showcases the products at a professional level, but also provides a value library of consistent imagery that is also used through social media channels. Promoted the strong relationships that MagicPotz has with its stockist. Print brand experiences We have created a range of vibrant brand experiences for MagicPotz, from engaging stationary and promotional flyers, through to a website with high quality imagery, news/blog, and terrarium care information. Joint venture promotion We have focused heavily on joint venture promotions between MagicPotz and Greengold Nursery. The nursery has been a major stockiest of MagicPotz products since its inception, and is slap the venue for MagicPotz terrarium and...

Human + Systems Excellence branding Brief We were approached by Human + Systems Excellence to develop their brand identity and create their initial print and digital brand experiences. Human + Systems Excellence is a specialist consultancy for businesses in the aviation, oil and gas, medical, transport and energy industries. Once we had confirmed their value proposition and identified the key competitors in their marketplace we set about establishing an identity that put them in clear ground. Process Our briefing process involved identifying their value proposition, key competitors, and expectations for the business – both present and in the future. Being a start-up we wanted to ensure that our solutions, whilst focused on quality, were sympathetic to their budget limitations. We focused on the key brand experiences that would help them establish a presence in their initial presentations and consultations. Solution The brand identity focuses on a strong and confident colour palette and form, supported by generous use of white space to help the identity stand apart. These identity elements have been carried through all brand experiences in print (business cards) and digital (CMS based WordPress website and PowerPoint template). The solutions have been cost effective and budget friendly. The solutions are also versatile for a range future applications. Outcome Through the Human + Systems Excellence branding project we successfully: Created a brand strategy that focused on print and digital to expose the brand. Created an engaging and vibrant brand identity that offers engagement, consistency, and flexibility. Focused the digital communications on delivering relevant and valuable content. Delivered a brand identity and brand experiences that are cost effective and budget friendly. Print brand experiences To get this...

The Write Path branding Brief The Write Path is a Canberra copywriting and editing business. We were approached by the business owner to create the brand identity and the initial print based brand experiences. From the outset the key concept revolved around removing the clutter that words create. Process The creative process revolved around the concept of removing “clutter” and still retaining an association with copywriting and editing. We worked through numerous ideas but the strongest connection was with a simple circular squiggle and a typeface that is similar to those on old typewriters. Solution The squiggle starts with a thick line and tapers out as the “uncluttering” happens. The squiggle finishes with the word “the”, forming the start of the typography. The typeface for “Write Path” is reminiscent of that from an old typewriter. This provides a visual link the classical days of copywriting and editing. The colour palette for the brand identity are warm and expressive. The typeface used (Roboto) is a Google font, which means it is freely available for print and digital applications, helping to create brand consistency across the mediums. Fir the initial stages of this project we created the brand identity, business cards, letterhead, and promotional flyer. Outcome Through The Write Path branding project we successfully: Created a brand identity that is personal and engaging. Created a brand identity that is consistent, and flexible. Delivered a brand identity and brand experiences that are cost effective and budget friendly. Print brand experiences To help establish this business we created business cards, letterhead, and a promotional flyer, focused on consistency and support for the key business messages. Fridge created a brand identity...

I Speak Dog brand identity Brief I Speak Dog is a Canberra based dog obedience business. As the business is focussed on the skills and service delivered by the owner it was important that the brand identity capture their personality. Process Our briefing process uncovered key information about the business owner, their history, skills, and business aspirations. We identified the target audience, competition and worked to define the unique selling point (USP). This information formed the basis of our brand strategy, from which we identities the key brand touch points to deliver, now and in the future. Solution The brand identity captures the vibrant and encouraging personality of the business owner. Its bold and simplistic colour palette, form, and life work will help it stand out from the competition. Because of this the brand identity serves as a platform to build strong brand experiences that are recognisable and engaging. We undertook an on location photo shoot to create a catalogue of portraiture and “in action” shots. A key component of the brand strategy was creating the digital communications suite. We created a bespoke WordPress template with a focus on content marketing, i.e. videos, PDF content downloads, hints and tips. We developed an e-newsletter template to keep customers up to date, and this is also achieved through a Facebook page. Outcome Through the I Speak Dog brand identity project we successfully: Created a brand strategy that focused on print, digital, and environmental channels to expose the brand. Created an engaging and vibrant brand identity that offers engagement, consistency, and flexibility. Focused the digital communications on delivering relevant, valuable, and free information. Print brand experiences With the I...

Greengold Nursery rebrand Brief Greengold Nursery (formerly Greengold Federation Square) has been trading in Canberra since 1994. In today’s environment of large hardware outlets Greengold Nursery would be classed as a boutique nursery, serving a loyal customer base spanning from around the corner to interstate. After twenty plus years of trading using the same brand identity it was time for a refresh and to expand the customer base. Process Recognising the equity in the old identity we simplified the logo mark, updated the typography for greater adaptability and usability, and freshened up the colour palette to inject some energy. Our primary focus with this rebranding was to create consistency with all of the business communication, and engage customers in relevant and interesting dialogue. The business owner has extensive industry knowledge and it is one of the strongest assets the business has. We wanted to capitalise on this knowledge and make it freely available to all customers, old and new. Solution We developed a suite of print communications (business card, letterhead, forms, flyers, invitations, posters, note pads), along with the first stage of digital communication being an e-newsletter. Outcome Through the Greengold Nursery rebrand we successfully: Created consistency in through all brand experiences. Exposed and made freely available one of the business’s biggest assets – industry knowledge. Introduced the business to digital communication with it’s e-newsletter attracting an average monthly subscriber growth in excess of 200%. Print brand experiences We have created a suite of business stationary for Greengold Nursery (letterhead, business cards, envelopes, forms and digital templates) for everyday office administration. To support the continued promotions, members only events, and seasonal sales, we create...