EUROPE SPORTS ANALYTICS MARKET FORECAST 2020-2028

EUROPE SPORTS ANALYTICS MARKET FORECAST 2020-2028

The Europe sports analytics market is projected to grow at a CAGR of 20.93% during the forecast period, 2020-2028. The key factors impacting the growth of the market are increasing utilization of sports analytics in several sports academies for revenue growth and improving the prospects of the players. The region encompasses major football leagues, and several sports clubs are investing in the analytics solutions for assessing the fitness and performance of athletes.

The Europe sports analytics market is projected to grow at a CAGR of 20.93% during the forecast period, 2020-2028. The key factors impacting the growth of the market are increasing utilization of sports analytics in several sports academies for revenue growth and improving the prospects of the players. The region encompasses major football leagues, and several sports clubs are investing in the analytics solutions for assessing the fitness and performance of athletes.

The Europe sports analytics market growth is assessed by taking into consideration the market analysis of countries like the United Kingdom, France, Germany, Russia, Italy, Belgium, Poland, and the rest of Europe. The sports associations in the UK laid out several strategies for improving, maintaining, and providing sporting opportunities. The popular sports in the UK are rugby union, golf, tennis, and football, etc. In 2018, the most-watched sporting event was the Fifa World Cup match between England and Croatia. The analytics can help several clubs shortlist those, whose stats match that of their target’s profile. The New England Patriots used a specified approach towards season ticket holder retention, based on varied behavioral metrics. The growing demands and the subsequent efforts for optimizing business decisions is another driver of the market growth in the United Kingdom. The challenges faced by the market include lack of awareness and insufficient training. Football, rugby, and basketball, are the sports followed in France, along with cycling and horse racing. STATS, a worldwide leader in sports data and intelligence, is said to have supported the country’s first World Rugby under 20 Championship by providing data to the France U20 National Rugby Team. The team utilized STATS ‘Plus’ data, gaining comprehensive game reports and player analyses.

One of the leading companies in the market, Opta Sports, is a sports data company that packages, distributes, and collects, along with analyzing live sports data. It also provides live data performance for broadcasting, betting, media, data visualization services, etc. In August 2019, Opta became the official data editorial content partner for the FIBA Basketball World Cup in China.

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