Buffer Part 2: Analytics

I first introduced you to the scheduling app in a New Tool Tuesday feature, but those were just some of the basics. Take a look at the power of scheduled tweets — amazing impressions and analytics!

These are some of the tweets that I scheduled through Buffer last week:

The left icon shows number of retweets, the center icon is number of clicks, and the far right shows number of impressions.

Take, for example, the tweet I made on Tuesday at 8:09pm. I shared the link to a post I’d done months ago, about auditing your blog. The information was still relevant, and someone that I was talking to reminded me that it’s a pretty good resource.

I got 85 clicks through to that post — 85 page views for something that took me no added effort.

And since I typically try and tweet other people’s posts more than my own, the power of sharing gets amplified.

Again — nothing that I put in Buffer is automated except for the actual time that it goes out. I still go in and tweak the message, add the Twitter handle and more. But it just allows me to load up a queue with stuff that I think is interesting (and give some love to older posts that I think have relevance today).

About Katy

Katy Widrick is a multimedia producer and online marketing consultant at MakeMediaOver.com. A NASM-certified personal trainer and AFAA-certified group exercise instructor, she writes about healthy living in a hectic world -- a balance between fitness and friendships, all built through social media. But her favorite job is mom to two beautiful girls.