Economic conditions around the world have been very encouraging.Global growth which as 4.8% in 2005 reached 4.9% in 2006 and is expected to hover around this level in the current year also.While the Chinese economy is growing at around10% without any signs of slow down, the Indian economy is also continuing to grow atmore than 8%. In the coming years, I am expecting that the Indian economy will be booming owing to the heavy demand on infrastructure. Energy sector is growing by leapsand bounds as it is receiving the highest attention of both the State Governments andCentral Government.India has moved from an agrarian economy to a manufacturingeconomy. The manufacturing sector now contributes around one-fourth of the total GDPand the industrial output has now crossed USD 65 Billion in value.Global steel production is continuing its growth and the production in 2006 crossed 1.2 billion ton mark. In spite of some control measures adopted by Chinese Government thecrude steel registered an impressive growth and has crossed 450 million tons. India is alsowitnessing a huge growth in steel production and it is expected that steel industry willcontinue to grow by more than 12% per annum.Sustainable economic growth of India as well as rest of the world willdepend on effective energy planning. Nearly 40% of the world’s energy comes from petroleum. Natural gas contributes to another 20% and these two natural resources accountfor 60% of the world’s energy. The growth in consumption of oil and natural gas in the pasthas been such that the consumption has been doubling every 15 years. This trend is likely tocontinue and will lead to complete depletion of natural resources in next 30 years.

It is significant to note that more than 20% of the world’s total primary energy isconsumed in transportation. There are more than 410 million cars currently in the world andin another 20 years the automobile population will reach one billion mark. It is alsosignificant to note that after 1970 the new oil discoveries have been very few and any newdiscoveries will not make any significant contribution to the world’s energy pool.Transportation sector which consumes a large share of energy resource of thecountry also contributes significantly towards pollution. We at Electrotherm have made itour mission to provide vehicles which are emission free, which do not use petroleum products and which are inexpensive to acquire and operate. Our launch of battery operatedYoBykes has been highly successful and Electrotherm is now developing several newvehicles for the Indian market. Our launch in India has developed interest for our vehiclesfor international market also and in the future we will be exporting these vehicles to other countries. Electrotherm will continue to provide leadership in this segment by deliveringinnovative, cost effective, practical and environmental friendly electric vehicles.Economic and environmental forces are frequently pitted against eachother and many a times the financial cost of environmentally friendly technologies andgoods is so high that one has to strike a balance or look for Government subsidies. Our Electric Vehicles are unique in this aspect as they are not only economical but alsoenvironment friendly. You will be pleased to note that the “2007 Overdrive AutomotiveProduct of the Year” award was given to Yo-Bykes of Electrotherm.2

OBJECTIVE OF STUDYObjectives Of The Study

The objectives set for the study are –

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To find out the awareness of consumer about the electric bike in Raipur city.

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To find out the reason why consumer refers to electric bike.

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To find out the factor influencing the sales of electric bike.

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What are the post purchase experiences of electric bike consumer.

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To find out the market share of different manufacturing Companies dealing in electricbike.

RESEARCH METHODOLOGY

The success of any event heavily depends upon the way chosen for its execution. Thisincludes ensures of some basic question to the specific focus on constraints as well. Inother words they can call the methodology as the backbone of any research. It alsoincludes research or study method. Thus when they talk of methodology they not only talkof methodology they not talk of methods but also consider the logic behind the methodsthey use in the context of their study objective and explain way use are using them so thatstudy results are capable of being evaluated logically.

Statement Of Problem:

“

A study various factors which influence the consumer perception towardselectric bike - A study in Raipur City ”

Purpose Of The Study:

The purpose is to study the perception of buyer and user towards Electric-bikein Raipur city.

Population

:

Population refers to the total of items about which information is desire. The attributes thatare the object of study are referred to as characteristics and the units possessing them arecalled as elementary units. The aggregate of such units is generally described as