The Canadian government may be preparing regulations for plain and standardized packaging of cigarette products. This OTRU update examines the level of public support for plain packaging in Ontario, which is among the highest in the world. This high level of support suggests that there is unlikely to be a substantial backlash from the general public against the implementation of plain and standardized packaging regulations.

About OTRU

The Ontario Tobacco Research Unit (OTRU) is a Canadian leader in tobacco control research, monitoring and evaluation, teaching and training, and is a respected source of science-based information on tobacco control. We also apply our skills to other areas of public health.