My Caring Brands

Brands and Fakes has aligned the capabilities of the service delivery eco system with the industry verticals, so that the Brands under various industry verticals and sub verticals are able to get services from expertise in their specific domains.

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Brands and Fakes is an integrated best in class platform, which brings brands owners, consumers, IPR professionals and industry thought leaders on a single platform to fight counterfeiting and other IPR violations. Brands and Fakes provides access to millions of consumers , thousands of volunteers and best in class IPR professionals for capturing, validating and managing information on fake products & other IPR infringements. Brands and Fakes uses the power of internet, mobile and social media to manage information on violations to IPR and help action against fake products...
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Brands and Fakes is an integrated platform that helps to capture, process and manage information related to fake products & other IP infringements and rewards all entities engaged in the process. It brings together various stakeholders and offer collaborative services to comprehensively fight counterfeiting and other IPR infringements. It uses web, mobile and digital technologies to address the IPR concerns faced by brand owners, practitioners, thought leaders and consumers.
On a fundamental level Brands and Fakes is a collaborative platform which has the following
1. Mechanism to fight fakes and other IPR Infringements
2. Spread awareness on intellectual property for a brand
3. Build brand networks & communities for brand protection and brand promotion

After negotiations with Indian government officials, #PepsiCo, has dropped a lawsuit seeking $143,000 each from four Indian farmers it claims were growing a type of potato for which it owns the exclusive #IP#Moveagainstduplicates#BrandsAndFakes

Information for journalists, Trade in counterfeit and pirated goods has risen steadily in the last few years – even as overall trade volumes stagnated – and now stands at 3.3% of global trade, according to a new report by the OECD and the EU’s Intellectual Property Office.