Abstract

Wendit Roof-Tile Product could not compete because of its lack of quality so that consumer prefered roof-tile product from another region, one of them Tulungagung product. To make the company exist and avoid them from down, the industry should pay attention to their quality so that consumer would love Wendit Roof-Tile Product. To compete, there needed to fix the production process in order to increase competing ability.
In order to reach above purpose, there needed quality fix according to the market will and also paying attention to the competitor’s ability. The company could fulfill the consumer needs by integrate Quality Function Deployment concept. By QFD method, there were several conclusion and suggestion taken from the existed research in order to fix quality to the Wendit tile-roof product. Five major attributes which should be leveled were: good quality of roof-tile, reached price, hard to be cracked, not leak, good technical respond shuld be prior to fix and leveled in order to fulfill the customer’s satisfaction to the Wendit roof-tile according to House of Quality (HoQ), they were: raw-material came from field (11.229 %), one day and night full-day burning process (11.225%), mixing composition
(8.814 %), relation among things ( 7.256 %), paying intention to the push when printing (6.485%). According to technical respond contribution to the customer satisfaction, the major priority should be done by Wendit were increasing the competing ability with another product by paying attention to the strength and weakness owed by the competitor. The plan made in form of House of Quality (HQQ)