"It's way more likely we would head in that direction [disintegration] than say, 'Let's find some giant company that wants to cash us out and wait two or three years to have our employment agreements terminate,'" he said.

As a privately held company, Valve keeps the specifics of its finances inside a crowbar-braced vault, but Wedbush Morgan analyst Michael Pachter estimates the company's worth at $2.5 billion. That's about 278 million Team Fortress 2 hats.

In the same report, EA Chief Operating Officer Peter Moore placed Valve "on the cutting edge of the future of this industry." Earlier this year, Newell said EA's Origin needed "to play catch up" with rival services such as Steam for worthwhile competition, saying, "They have a lot of work to do to get to the way they want to be and where I as a customer would want them to be."