All Star Lanes – 40% of Email Banner Clicks Converted to New Sign-ups

40% of email banner clicks converted to new sign-ups using Rocketseed’s email banners and newsletters

Objectives

Increase their customer database and raise awareness of new venue launch in Westfield Stratford City.

Campaign Understanding

All Star Lanes use Rocketseed and RocketMailer to consistently maximise all customer touch-points and grow their database. Rocketseed banners allow recipients to click-through from their everyday emails directly to their newsletter sign-up form, incentivising customers with the opportunity to win tickets to the new venue launch.

Results

8.5% click through rate was achieved from the above ‘sign-up’ banner campaign

40% of banner clicks converted to new sign-ups

Enhanced awareness of the new venue launch directly from newsletter campaigns

Increased fanbase on social media channels from existing subscribers

“Rocketseed helped us achieve sign-ups and we were really happy with the results. The number of clicks to sign-up gave us a fantastic ROI and it’s helped to integrate our everyday email with our newsletter campaigns, cross promoting both marketing channels”