Gifts Today magazine

Steelite scores sponsorship

Steelite International announces that it has been chosen as an official sponsor of the Culinary World Cup Team

Steelite International has announced it’s been chosen as an official sponsor of the English Senior and Junior Culinary World Cup teams for this year. Steelite will provide tableware for use by the teams throughout the prestigious competition.

The Culinary World Cup 2014 will see 45 national teams from around the world vying for the title of the best culinary nation. The five day competition, held in Luxemburg in November, tests even the most skilled of chefs and is the second largest culinary event for chefs in the world.

The UK team will include Michelin star chef Simon Hulstone, and Simon Webb, winner of the BCF Chef of the Year as well as eleven other highly experienced chefs. The English Junior team is made of promising trainee chefs showing off the very best of the UK’s young talent.

Peter Griffiths MBE, president of the British Culinary Federation said: “We’re really pleased that Steelite have come on board as a sponsor for the English National team. Their support, diversity and the quality of their products will help us present our food in the most attractive and innovative ways.”

Heather Lovatt, head of marketing at Steelite International, said: “We are extremely proud to be a sponsor for the UK team for the Culinary World Cup. The team visited our factory in Stoke-on-Trent in August and had a chance to get to know us, which has created a buzz around the event here at Steelite. We have high hopes for the team’s success at this prestigious event. As a sponsorship opportunity it allows us to have our products showcased by some of the best chefs and young chefs and we are delighted to be part of that success.”