The leather has no wear. As you can see from the picture there are 2 indents. One worse than the other. This should not be there on a new car. The leather has not been properly or evenly stretched or stitched on either side of the central seam. Thought the picture would make this pretty obvious. Look also at the other pictures posted on the thread by other UK F30 drivers for further clarification.

Ok... I understand now. I've not noticed this on our car after 1700 miles. Thanks for the clarification.