And shares in the company rebounded again Thursday after two days of declines following Apple’s unveiling of two new iPhones that analysts were left unimpressed with and believed were too expensive to command strong sales in markets like China and India.

At noon, Apple was up $5.36 on Wall Street trading at $473.07 per share, a gain of just over 1%. It closed the day up nearly 1.1% at $472.69, gaining $4.98.

Update: All of the gains from the “iCahn” rally were erased on Friday, with the stock losing $7.79 to end the week at $464.90, a loss of 1.65%.

Apple’s had a rough week: It has lost $37 billion in market cap value since Tuesday. Apple’s market cap was $459 billion. By the end of the trading day on Wednesday, it was at nearly $425 billion. On Friday, it was $422 billion. Apple typically sees its stock price drop around a month after it unveils new products, but an immediate drop is rare.

“I look at it from the big picture,” he told CNBC. “I just look at what they’re doing. They’re one of the best brands. They are building revenue.” He believes Apple CEO Tim Cook is doing a “very good job” but stressed the company needs to buy back more shares with its $147 billion in cash, which he said would be a “major plus” for the company.

He said he’s been a fan of the company’s products, calling them “pretty good.” “They have one of the best brands,” he said.

Icahn also has a history in helping other companies in his portfolio, boosting Netflix and Herbalife’s value after making investments.