Spots? Schmots! We do masterpieces, buddy!

A new (I think) Las Vegas company says its content team is so damned good they’re gonna be cranking out masterpieces for the digital signage industry.

AzureFire expects to be rendering the sort of digital brilliance that art history majors will be discussing at the University of Mars many centuries from now.

” … If I were to make a prediction,” opined Daniel Huard, AzureFire’s Director Business Development, “I would say that AzureFire will do for digital signage what Vermeer did for the paintbrush and what Michelangelo did for a block of marble. We will move this entire media to another level by shaping it precisely in the form our clients need to maximize their own profitability.”

Okey-dokey.

Now I must admit this is the sort of thing I might say for a laugh after about three hours of the 99 cent Margaritas at the Fremont — though I’m not sure I could pronounce Vermeer (or Azure) at that point. But I’m thinking, even then, it wouldn’t find its way into a florid news release.