Given this and the fact that the book was a storming success, you might think people are familiar with the title of EL James’s steamy page-turner.

However, if you swap the words of the title to make something that sounds kind of like it, such as Fifty Shapes of Grape, or change it to words that sound absolutely nothing like it, such as Fizzy Snacks Are Great, no one actually notices.

To test this theory, The Tonight Show with Jimmy Fallon sent their writer Arthur out onto the streets of New York to ask unsuspecting passers-by for their thoughts on Kimmy Bakes a Cake, 50 Snakes are Great and more…

Tags

Emma is RadioTimes.com’s resident reality TV expert and is most likely to be found chasing Simon Cowell down the street, cancelling her social life to keep up with the latest batch of sob stories and trying to get selfies with celebrities. Emma is a chat show addict and quotes Friends more than is probably healthy.