State officials aim to boost Indiana image on Times Square's big screen

10:49 AM,
Aug. 29, 2013

In this file photo from Wednesday, a crowd watches President Barack Obama speak on the Bank of America display in Times Square before the rebroadcast of Dr. Martin Luther King's 'I Have a Dream' speech on its 50th anniversary in New York..

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State officials have launched a new strategy to lure businesses to Indiana: tout the state's virtues on Time Square's giant digital screen in New York City.

Two 15-second spots called "A State That Works" are already running on the CBS Super Screen, Indiana Economic Development Corp. officials said in a release.

"Indiana's business climate already shined brighter than any Broadway marquee," said Victor Smith, Indiana Secretary of Commerce, in a prepared statement. "Now, visitors to Times Square will see our message - a beacon, a larger than life invitation to learn more about Indiana as a ...