No "one more thing" announcements from today's keynote, but we did get an earful of how Microsoft wants to position the Windows Mobile family: "it's not just for business anymore". Robbie Bach, the president of Microsoft's Entertainment & Devices Division, claims that Win Mobile-based smart phones are outselling Blackberry devices, and that 90% of those sales are actually to consumers (not businesses).

That sounds great, but the massive emphasis on "all things smartphone" makes me a bit nervous. Microsoft is a smart optimizer when it comes to business strategies: what happens when their CE OEMs (like us) become 2% of their developer base, and their Windows Mobile Pro/Standard OEMs are 98%?

Won't someone think of the poor headless CE devices? Just try using your fancy QVGA display in a freezer for a few hours...