While pop diva Beyonce might have been the one making recent headlines for her endorsement deal with PepsiCo (PEP), her hubby Hova has pushed and put cold, hard cash behind his fair share of products over the years.

From owning shares in the Brooklyn Nets to backing a Brooklyn-based beauty line called Carol’s Daughter, Jay-Z isn’t afraid to tiptoe from the rap world to the business one. He also isn’t afraid to use his swag and popularity to make you buy a product he isn’t necessarily investing in.

No wonder the power lovebird — named the highest-earning couple in entertainment by Forbes last year — combines to be worth more than a billion buckaroos.

With that in mind, let’s take a look at five popular brands Jay-Z has endorsed over the years.