New Mother Earth ‘Brekkie on the Go’ launched in Australia

New Zealand-based food manufacturer Mother Earth has launched its Brekkie on the Go product in Australia.

Mother Earth said that according to findings from market research organisation Galaxy Research, 65 per cent of adults skip breakfast daily, saying they are too busy and do not have time to sit down for a meal. Mother Earth said its Brekkie on the Go product was developed with busy people in mind.

Brekkie on the Go is a blend of toasted muesli bites made from grains, seeds and wholegrain oats, combined with fresh, nuts and dried fruit, or real dark chocolate. Mother Earth said each serve “contains the same amount of protein and fibre as a bowl of toasted muesli”, made more convenient for Australians on the run as it comes in a pourable, easy to consume pack that can be taken, and eaten anywhere.

Brekkie on the Go comes in three flavours: Apricot and Almond, Cashew and Cranberry, and Dark Chocolate and Hazelnut.

Mother Earth Ambassador, former professional netballer and busy mum Sharelle McMahon said finding the time for breakfast can be difficult.

“Life is always a juggle and when things are busy, it can be hard to even find time for breakfast,” Ms McMahon said. “As a former professional athlete, I’m only too aware of the importance of a healthy breakfast and a balanced diet. New Mother Earth Brekkie on the Go is a delicious and easy option for when I don’t have time to sit and eat breakfast,” she said.

Caroline Potter, Senior Brand Manager at Mother Earth said breakfast was an important meal.

“Breakfast is the best way to give your brain and body enough energy for a long day, although many Australians don’t have time to stop and enjoy a meal,” Ms Potter said. “Brekkie on the Go is the ideal portable option for a nutritious breakfast that eliminates the need for a bowl, spoon or straw,” she said.

Brekkie on the Go expands the existing Mother Earth Range in Australia, which includes Baked Oaty Slices, Pingos and a range of nuts and fruit and nut blends.

Mother Earth Brekkie on the Go is available at Coles supermarkets from November 2014. The RRP for a box of 6 handy single-serve size packets is $6.29, and individual serve packets $1.39 each.