· Within a year, the brand was averaging 80 pieces of coverage per month

· Distribution widened from Boots and Amazon to also take in Harvey Nichols, Space NK, ASOS, HQHair.com, Lookfantastic.com, QVC and more

· Won a Pure Beauty Award for the launch of the ‘Safari’ brush

· This previously unknown brand was dubbed “iconic” by a number of well-known bloggers and vloggers

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DR WYMAN CHAN

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Brand: Dr Wyman Chan, Harley Street dentist turned

tooth-whitening mogul.

Brief: Dr Wyman Chan’s objective was to franchise his name in China, but to be credible there; he would need British press coverage and an army of celebrity fans. In addition, Dr Wyman Chan wanted to generate bookings for his clinic in Central London.