Altering price to preempt or reduce the effectiveness of the introduction of a competitor's product is which type of pricing objectives?

A.

Sales or market share

B.

Customer satisfaction

C.

Profit

D.

Competitive effect

E.

Image enhancement

3.

True or False: Price is the only "P" of the marketing mix which represents revenue rather than an expense?

A.

True

B.

False

4.

When a company sets a very low price for the purpose of driving competition out of business, while pricing the product higher in markets where competition does not exist or is relatively weaker is called what?

A.

Comparative advantage

B.

Predatory pricing

C.

Competitive effect

D.

Profit

5.

Is a profit objective important to firms that see profits as what motivates shareholders and bankers to invest in a company?