Amazon plunges into Christian publishing

Retail giant introduces Waterfall imprint

(NPR) — The online superstore Amazon got its start selling books — and it’s been getting into the publishing business as well, with imprints for genres like science fiction, romance and mystery.

Until now, though, it hasn’t had its fingers in one of the biggest slices of the publishing pie: Christian books. That changed this past week, with the introduction of the Waterfall Press imprint.

Win Bassett is a writer and a seminarian at the Yale Divinity School. He tells NPR’s Rachel Martin that Christian publishing is a $1.4 billion market, and many major publishers have Christian imprints. “So I guess Amazon thought that it’s about time they get in the game, too.”