FRONT END INNOVATION

FRONT END INNOVATION

This programme is designed to enable organisations to adopt a logical and systematic approach to managing Front End Innovation.

Your starting point is the discovery of trends. The programme will enable you to map the evolution of the trends in order for you to establish the individual impact upon your business. This impact will inform your selection of relevant trends based on your workshop objectives.

Scenarios capture potential futures based on your selected trend. You will identify external barriers that will delay the scenario occurring, which will lead to establishing how well your company can overcome such restrictions and therefore which ones to take forward.

Opportunity Spaces highlight the element of the scenario which the company wants to explore, which is captured as a Research Question.

All programmes run through the first four steps of our programme; Trends, Scenarios, Opportunity Spaces and Research Question. Depending upon the created Research Questions, teams decide whether to:

1. Generate ideas straight away.

2. Gather more knowledge of the context of the Research Question.

3. Highlight your most valuable customer to do Voice of the Customer research.

4. Input the Research Question into an Open Innovation project.

Whichever path your team decides, The Moon on a Stick is with you for the whole journey.

In-house courses take place over 2 consecutive days and cost £6,000 (excluding expenses) for up to 20 members of your team

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NAVIGATION

ABOUT US

The Moon on a Stick is an innovation management firm guiding customers through a journey, making innovation simpler to understand and use. Managing innovation is something customers need to do for themselves and our programmes, based on industry best practice gives your teams the skills and processes to make innovation sustainable in your organisation.