There’s no privacy on the internet. Facebook will only begrudgingly let you talk privately with your friends, the government wants to look at your browsing history without a warrant, and Comcast looks at every piece of data you transmit over the internet to learn more about you. But the cable company will stop, if you pay them for the privilege.

Comcast is trying to make this change because the FCC is considering new rules that would force internet service providers to disclose all the information they collect and sell. Comcast wants to be able to charge users who’d rather not be spied on by a large company not well-known for its people skills, which they argue is a perfectly acceptable business practice.