Entertainment

Sony's Wes Anderson-directed TV spot is here and, well, it's pretty much what you might expect if you got Wes Anderson to direct a commercial for a cellphone.

The director, known for live-action films like The Royal Tenenbaums as well as the animated The Fantastic Mr. Fox, uses stop-motion animation to illustrate one boy's conception of how Sony's Xperia smartphone works.

In this case, the boy imagines three tiny little robots who drive tiny cars and record media like music and movies on themselves and then "shoot it out" through the phone.

The fact that Sony has enlisted an A-list, albeit quirky director to make its case shows it's serious about re-introducing the Android-based Xperia phones. Though the Xperia line has been around since 2008, the new Xperia U and P models come after Sony swallowed whole its arms-length mobile partnership, Sony Ericsson, which is now going by the name Sony Mobile Communications. In a press release, Sony is billing the campaign as its “return to the smartphone market.”

As for Anderson, he's directed commercials before for American Express and Hyundai, among others. This ad also comes as his next major release, Moonrise Kingdom, is set to premiere on May 16.

What do you think? Does this spot work for you? Would it make you consider an Xperia? Sound off in the comments.

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