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Apple Lowers Price, Adds Speed to MacBook Pro

Written by: James Rogers02/13/13 - 10:24 AM EST

Tickers in this article:
AAPL INTC

NEW YORK (TheStreet) -- Apple(AAPL) lowered prices and upgraded the processor on its 13-inch MacBook Pro with Retina display barely four months after its launch in a move to make the technology faster and more affordable.

Apple, in a statement sent out Wednesday, said pricing for the 13-inch MacBook Pro with Retina display and 128 gigabytes (GB) of flash memory now starts at $1,499. A new 2.6-gigahertz (GHz) processor and 256 GB of flash starts at $1,699.

The Cupertino, Calif.-based firm introduced the 13-inch MacBook Pro with Retina display in October, priced from $1,699 for the 128 GB version. The 256 GB version, which contained a 2.5 GHz dual-core Intel(INTC) Core i5 processor, started at $1,999.

The tech giant also updated other parts of its MacBook line. The 15-inch MacBook Pro with Retina display now features a faster 2.4-GHz quad-core processor and 16 GB of memory. The 13-inch MacBook Air with 256 GB of flash has been lowered to $1,399.

Apple sold 4.1 million of its Mac products during its recent fiscal first quarter, down from 5.2 million a year earlier.

Speaking at the Goldman Sachs Technology and Internet Conference on Tuesday, Apple CEO Tim Cook described the firm as more than a hardware company, emphasizing how the company's products open the door to additional software and services revenue.