Austin and Mergold Show Potential Silo Architecture with Campbell's Tomato

Designer company Austin and Mergold have come up with an ingenious way to show how they might turn a vacant silo into a cute house. And they’re doing it with soup cans. In order to perhaps make silo architecture more palatable, they’re created these adorable demos.

Silo architecture is a great idea for reusing resources that currently sit unused. The soup can displays show just how cute silo architecture could be.

Implications - Pop culture has become more than just a form of entertainment for modern consumers. Products that make a reference to a popular figure are appealing to those who identify themselves through certain characters.