Microsoft is reshaping how businesses think and use cloud services to gain a competitive advantage. Microsoft Advantage is a marketing campaign that aims to educate business leaders about the cloud and its use cases.

Microsoft is reshaping how businesses think and use cloud services to gain a competitive advantage. Microsoft Advantage is a marketing campaign that aims to educate business leaders about the cloud and its use cases.

StudioThe Furrow

Project Date2017

RoleDesign · Illustration

Challenge

Challenge

Consistency across a large team

At the start of the project, each designer in our team of eight was responsible for creating their own assets for the campaign. This led to many duplicates with tiny inconsistencies, but more importantly, a lot of wasted time.

Process

The first step to creating the library was identifying and grouping all duplicate assets. From there, we averaged all the assets in a group into one asset that would be used consistently across the campaign. After repeating this for every group, we organized all the assets in a shared Illustrator file that each designer could pull from. Throughout the project, we kept clear communication amongst the team to efficiently maintain the library.

Solution

Illustration at scale

We designed a scalable library of assets to create a cohesive look and feel. Each illustration is a part of a modular system, designed to work with other components in the library. Designers could then pull from the library to create their assets. This helped us achieve a more consistent look and feel across the project.

Impact

Designers were able to create visuals at a much faster rate by mixing and matching components from the library. This led to a streamlined workflow that allowed us to deliver a cohesive campaign across multiple mediums.