Avocado

Avocado Retailing Merchandising Materials

A recent Hort Innovation project has shown that if quality of retail displays are improved then the fruit selection process is made easier for consumers, reducing squeezing and increasing purchase of avocados. Merchandising and consumer education concepts were developed, and provided to retailers for feedback.

A high impact – low cost display and merchandising system was developed for Hass avocados, comprising:

These resources have been developed as part of the Retail Improvements Project (AV15011) which is funded by Hort Innovation, using the Avocado industry levy and contributions from the Australian Government.