I’ll admit it: I am a Facebook Ads geek. I constantly take screenshots of the Facebook Ads that I see in my NewsFeed to get some ideas and inspiration for Facebook Ads that I’m working on for myself or for my clients. So, I was really excited the other day when one of my colleagues posted on her personal Facebook profile that she had a Facebook Ad that was working really well. I went to congratulate her in the comments and was surprised at what I saw. Many of the comments were people asking her to post her Facebook Ad (the image AND the text) so they could copy her Facebook Ad (like copy it word for word and use the same image). I’m not being a hater but as someone who does Facebook Ads for people, I see this happen pretty often and the person copying the Facebook Ad gets terrible results. Here’s 3 reasons why copying someone else’s Facebook Ad doesn’t work…Read More→

Lately, I’ve been getting a lot of questions about how to get more engagement on a Facebook Business page. Specifically, it’s been questions about sharing the posts that you make on your Facebook Business page on to your personal Facebook profile. I know why I’m getting these questions: you don’t get the same reach or engagement that you get on a Facebook Business Page vs. your Facebook personal profile. I get it! Unfortunately, if you want to use Facebook to market your business then you have to play by their rules.Read More→