LLI BLOG

Protecting a Publishers copyright

There is a growing awareness on the part of content owners & publishers that their content is being abused. They also believe that the use of their content by businesses represents a source of revenue that has been overlooked for some time now. As such, content owners & publishers have organized around a non-profit, the SIIA, that specializes in promoting compliance and taking action against infringers. With strong legal action being met to defaulters, there is finally a growing appetite for content that is licensed and hence enabling content owners to go behind a paywall. Content owners and publishers now understand the emerging trends of balancing online free content and paid content. This opens a much-desired new stream of revenue, which over 200 publishers in the US have already started leveraging with us.