Vision Splendid Film Festival

BackgroundVision Splendid is the first open-air outback film festival of its kind. It’s held in Winton, the birthplace of “Waltzing Matilda” and QANTAS, one of the few places where you can still watch a film under the stars. The festival celebrates Australian film and attracts leading Australian filmmakers such as Bill Leimbach and people such as the family of Australian Legend, Slim Dusty.

BriefWe were delighted to be invited to become the creative sponsor for Vision Splendid and design the brand mark, support graphics, website and collateral for the event. Winton is gaining a reputation as Hollywood in the Outback as a filming location and is home to the iconic Royal Open Air Theatre, so the design work needed to reflect a celebration of the outback and a touch of grandeur.

ApproachWe developed the brand mark to evoke the spirit of the festival held in the outback under the stars. The ornate typography is perfect for the event as it conveys both classical cinema and outback Australia with flourishes lassoing the stars and moon. The various pieces of communication build excitement about the event and have a modern, yet warm country hospitality feel about them.