Google’s Project Glass video forgot one thing: adverts

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Yesterday Google formerly revealed the Google Glasses project in a future-looking promotional video that had us all looking forward to wearing glasses full of tech linked to its services. We also got a new name for this tech project: Project Glass.

The video painted a very rosy picture of wearing Project Glass specs to help us through our day. They look so useful due to always being connected to the web, and offering instant access to Google Maps navigation, the weather, reminders from your calendar, what time it is, your text messages, and of course video chat.

The reality of Project Glass is ultimately going to be very different, though. Google is, after all, a company that relies on adverts for most of its revenue. When was the last time you used a Google service that didn’t have adverts injected into it?

Ultimately, Google will include adverts from Adwords with Project Glass, and the remixed video above gives us a more realistic idea of what we can expect to see (quite literally) every time we put our glasses on. Of course, they may not be that intrusive, but then neither were the YouTube adverts that popped up when the service first introduced them. Now they appear all the time, multiple times, and even interrupt the video depending on what you choose to watch. Surely Project Glass will face a similar fate?

Project Glass is an exciting combination of hardware tech and proven, established services. But we can’t forget which company is spearheading the project, and that their ultimate aim is to make money from everything they do. Advertising will be a major part of Project Glass, we guarantee it.