Serta Insider! Frequently Asked Questions

Our NEW Serta® Insider! program is a way for us to thank our loyal customers. We know you may have some questions regarding the program.

For your convenience, we have listed some of the most frequently asked questions with the answers below:

1. What is the Serta Insider program?As a member of the NEW Serta Insider program, you’ll receive valuable emails with exclusive offers from our partners, informative newsletters and advance notice on new products and special
promotions. Once you purchase and register your first qualifying mattress, you’ll begin to receive savings certificates for up to $100 in VISA gift cards when you purchase a subsequent qualifying Serta mattress. As a bonus, members who enroll
before their first purchase and mattress registration will instantly receive up to $150 Dining Dollars.

2. How do I qualify for the Serta Insider program?To qualify for Serta Insider, you must be an individual who is at least 18 years of age and a legal resident of the fifty United States or the District of Columbia. You must also have
online access and a valid email.

3. I am a VIP Rewards member. What happens to my account?Members in the VIP Rewards program will be automatically enrolled in the Serta Insider program when it launches March 16, 2016. VIP Rewards members will have until March 16,
2016 to print or use any of their savings portal coupons. The Savings Portal will be shut down on March 16, 2016. VIP members will have the option to a) purchase and register a subsequent qualifying Serta mattress and redeem the accumulated points
for a VISA gift card prior to March 31, 2016 and/or b) in lieu of accumulated points, receive up to $150 Dining Dollars if a subsequent qualifying Serta mattress is purchased and registered between January 1 and December 31, 2016.
For members who enrolled in the VIP program after January 1, 2016, the 100 VIP Rewards points you would have gotten in 120 days will be credited to your account immediately and honored from now until March 31, 2016 on a subsequent purchase of
a qualifying mattress.

4. I am a Serta Perfect Rewards member. What happens to my account?Members in the Serta Perfect Rewards program will be automatically enrolled in the Serta Insider program when it launches March 15, 2016. Perfect Rewards members will
have until March 16, 2016 to print or use any of their savings portal coupons. The Savings Portal will be shut down on March 16, 2016. Perfect Rewards members also have the option to a) use their Savings Certificate code towards the purchase of
a subsequent qualifying Serta mattress and redeem for a VISA gift card per standard terms and conditions and/or b) receive up to $150 Dining Dollars if a subsequent qualifying Serta mattress is purchased and registered between January 1 and December
31, 2016.

5. How do I enroll for the Serta Insider program?To enroll, visit www.serta.com/serta-insider, enter your email address and click ‘Enroll’. You will be required to provide information such as full name,
address, email and phone number. A single individual may not have more than one Serta Insider membership. If you have already purchased a mattress, you can also register your qualifying mattress or mattresses at this time. Please note that you
will not qualify for the Dining Dollars if you purchased your Serta mattress prior to enrolling in the Serta Insider program.

6. What if I don’t have online access to enroll?Membership for the Serta Insider program is only available online. You must enroll online and have the ability to receive emails to be eligible for the program.

7. What if I already have a Serta account?If you currently have an account on www.serta.com, simply log in, click ‘Serta Insider’, enter your email address and click ‘Enroll’.

8. I enrolled online. How do I know it was successful?You should receive a Welcome Email at the email address you listed within 24 hours of enrollment. If you did not receive your Welcome Email, please check your junk folder and spam
filter. You can also check the email address you entered during enrollment is correct by logging into your Serta Insider account and, if needed, revise the email address. For further assistance, please contact us here or call 1-866-963-1972.

9. Can I opt out of receiving Serta emails?You may choose to opt out of receiving Serta Insider program emails at any time; however, if you choose to opt out, you will be disqualified from the Insider program and no longer receive
savings certificates, special promotion and new product notifications, partner promotions, etc. In addition, if you have Dining Dollars or Savings Certificates, the codes will be deactivated.

10. What do I have to do to be an Active Member?Remaining an active member in the Serta Insider program is simple. All you have to do once you’re a member is maintain the email address you provided during enrolment and continue
to receive Serta email communications.

11. Can I transfer my Serta Insider account?No, Serta Insider accounts are not transferable. The only exception to transferring an account is in the event of a death – the account may be transferred to a person residing at the
same physical address as the deceased.
A copy of the death certificate is required.

12. What are Dining Dollars?Serta Insider members who are awarded with Dining Dollars will receive access to an exclusive website where they can choose from more than 250,000 dining, attraction and shopping offers. Members can select
offers online and either print them or show the offer on a mobile device for redemption at merchant locations.

13. How do I earn Dining Dollars?You can get up to $150 Dining Dollars when you pre-enroll (enroll at least 1 calendar day prior to your mattress purchase) in the Serta Insider program and then purchase and register your new qualifying Serta mattress/set. You must purchase and register your Serta mattress within 90 days of becoming a Serta Insider member to be eligible for Dining Dollars.

Dining Dollars Awarded

Mattress Purchase (before fees and taxes)

$25

$99 - $499

$50

$500 - $1,299

$100

$1,300 - $2,299

$150

$2,300+

14. How do I access my Dining Dollars?Once a Serta Insider representative approves your registration, you’ll receive an email with your Dining Dollars code and instructions. Note: Your Dining Dollars code must be activated within 30 days of issue in the Dining Dollars portal. Once activated, your Dining Dollars will be available to redeem for 12 months.

15. How do the Savings Certificates work?Once you have enrolled in the Serta Insider program and registered your first mattress, you will receive a Savings Certificate email twice each year for up to $100 in a VISA gift card when you
purchase a subsequent qualifying Serta mattress. Your first Savings Certificate will be emailed to you 120 days from the purchase date and after you have registered your purchased mattress in your Insider account. You can use the Savings Certificate
or you can give it to a friend or family member to use. To redeem a Savings Certificate, simply follow the instructions in the Savings Certificate email. Note: mattresses purchased prior to enrollment in the Serta Insider program are not eligible
with the Savings Certificate.

Mattress Collection

Mattress Purchase (before fees and taxes)

Savings Awarded

Perfect Sleeper

$50 - $499

$25

Perfect Sleeper

$500 - $999

$50

Perfect Sleeper, iComfort, iComfort Hybrid

$1,000+

$100

16. How do I redeem a Savings Certificate?Before you can redeem a Savings Certificate, you must be enrolled in the Serta Insider program.

1. Once you have purchased your qualifying Serta mattress, log in to your
Serta Insider account and select Redeem.

2.
Complete the redemption form for your new Serta mattress.

3.
Follow the instructions to either upload a copy of the receipt if you purchased at a retailer or choose your mattress in your Serta account if you purchased online at serta.com or on the phone with Serta Direct Sales.

4.
Once submitted, it can take up to 5 business days to be reviewed at which time you will receive an email indicating the status of your redemption submission.
NOTE: Serta may require additional information such as a photo of the mattress law tag to confirm your purchase. You will forfeit your savings award if you do not complete the redemption online within 90 days of purchase. All redemptions are subject to verification and approval.

17. How do I receive my redemption and how long will it take to get it?Once you have completed the online redemption process and it is approved, you’ll receive (by mail) a VISA gift card with your total dollar redemption amount
in approximately 6 – 8 weeks.

18. Do my Serta Insider Savings Certificates expire?Yes, Savings Certificates must be redeemed within 90 days of issue. If you choose to discontinue the program or opt out of Serta emails, you cannot use your Savings Certificate towards
the purchase of a new Serta mattress.

19. How does Refer-a-Friend work?There are two options for you to help your family and friends get a better night’s sleep:

1.
Give your Savings Certificate to a friend or family member to use for their Serta mattress purchase. If they become a Serta Insider member, purchase and register a qualifying Serta mattress in their Insider account, you will be awarded $75 Dining
Dollars.

2.
Complete the Refer-a-friend form in your Serta Insider account with your friend’s names and email addresses. We will send them an invitation to become a Serta Insider member. For each friend that joins, makes a purchase and registers a
qualifying Serta mattress in their Insider account, you will be awarded $75 Dining Dollars.

20. Do I have to purchase each Serta mattress I register from the same retailer?No, you can purchase your Serta mattresses at the retailer of your choice.

21. How ‘new’ does a registered mattress have to be?Mattresses purchased before January 1, 2016 cannot be registered in your Insider account.

22. What Serta mattresses are considered a ‘qualifying mattress’?Serta Insider qualifying mattresses include the Perfect Sleeper, iComfort and iComfort Hybrid collections.
Serta Hotel mattresses do not qualify.

23. What if I purchased more than one mattress at one time? Can I use the same Savings Certificate for each mattress?No, Serta Insider Savings Certificates can only be used on one mattress and by one Insider member.

24. How can I access my account information?Your account details can be obtained in a few ways: