8.
Failure to set daypartingcorrectly and test regularly isone of the greatest wastersof ad spend.

9.
This is what makesDayparting valuable! If you know that users are converting higher (or not converting at all) during certain times/days, you can pause your campaigns or lower keyword bids during those times.

10.
Allow ads to run 24 hours/day, 7 days/ week until you have a solid data set.Follow us on Twitter! @annafsawyer @fasterstill trada.com

19.
Weird tip: In AdWords, ad scheduling is based on the time zone you have set for your account and you can only change it once.Follow us on Twitter! @annafsawyer @fasterstill me on Twitter!: @annafsawyer trada.com trada.com

30.
Ad rotation You have more than one ad per ad group. How do you decide how they are served?Follow us on Twitter! @annafsawyer @fasterstill trada.com

31.
Three ad rotation options Optimize for clicks (default): Google will serve the ads expected to get the most clicks.Follow us on Twitter! @annafsawyer @fasterstill trada.com

32.
Three ad rotation options Optimize for conversions: Google will serve the ads they think will get the most conversions. Without sufﬁcient data, will revert to ‘Optimize for clicks’.Follow us on Twitter! @annafsawyer @fasterstill trada.com

34.
Ad delivery At what pace would you like ads to be served throughout the day?Follow us on Twitter! @annafsawyer @fasterstill trada.com

35.
Three ad delivery options Standard: Google will meter your impressions throughout the day in order to satisfy your budget.Follow us on Twitter! @annafsawyer @fasterstill trada.com

36.
Three ad delivery options Choose this Accelerated: Ads option when will be served as your quickly as possible, Dayparting is whenever they are really dialed eligible, until budget is in! exhausted.Follow us on Twitter! @annafsawyer @fasterstill trada.com

49.
From Google:The fastest way to collect results is a50-50 split, but if your experimental changes are risky orexpensive, such as doubling your bid, you might want tohave fewer auctions use your experiment. You cantchange this setting after you start your experiment.

50.
Track results in Google Analytics by using a URL referrer to see whether trafﬁc is coming from your main campaign of your experiments.Follow us on Twitter! @annafsawyer @fasterstill trada.com

51.
You will have to pay for clicks from your experiments. Keep this in mind when testing increased bid prices!Follow us on Twitter! @annafsawyer @fasterstill trada.com

52.
Remember that the default settings areoften best only for new advertisers orthose looking to gather data. Dialing in your campaign settings can increase your ROI dramatically. trada.com

53.
Revisit your settings on a quarterly basis for the best results! trada.com

54.
TRADA PRESENTS by request! [WEBINAR]Questions about Trada?- How does it work?- How do our PPC and Facebook expertsget paid?- Is it really free to use, as an advertiser?- What about keyword competitionamong the crowd?- What’s up with the minimum budget? Tuesday, February 7

55.
Here’s where we take two minutes to show you howTrada can help you scale your online advertising... and it doesn’t cost any more than if you were to run PPC or Facebook ads campaigns yourself. trada.com

56.
Trada has thousands of online advertisingexperts who do PPC and Facebook ads for you.