Pages

Thursday, April 04, 2013

Something New to Check Out: Kerastase Elixir Ultime 24K Gold

Received a press release about something new from Kérastase that you might like to check out!

ELIXIR ULTIME

24-Carat

BEAUTIFYING OIL MASQUE & SUBLIME CLEANSING
OIL SHAMPOO

Kérastase presents a new range of legendary
oils for a 24-carat indulgence

Since its launch in 2010, Elixir Ultime has
become the new star product of Kérastase. It is the must-have product for
hairdressers and it is an icon of beauty and sensuality for many celebrities
and women around the world.

Ultimate Kérastase hair care using beautifying
oil

Now, Elixir Ultime, the legendary oil by
Kérastase, is proud to introduce its unique bath and beautifying oil masque.
This new range of treatments offers shine, nutrition, protection and resistance
to the hair, meeting the needs of all hair types. A complete, luxury submersion
for the hair, which is left nourished and dazzling.

SUBLIME CLEANSING OIL SHAMPOO

This daily
cleansing formula, with its high concentration of precious oils, removes
impurities and offers deep, gentle care, without weighing down the hair. Its
delicate texture lathers instantly into a generous foam which leaves an
enchanting perfume throughout the hair. The hair is deeply nourished. It is
left incomparably light and radiant.

As with 24 carat gold, the ingredients in
Elixir Ultime are of the utmost purity. Inspired by the principles that define
the precious nature of gold, Kérastase turns hair into a unique and delicate
material.

An
exclusive core formula of four highly concentrated precious oils:

Pracaxi
oil:
originating from Amazonian regions, it is known for its anti-oxidant benefits.
It enhances hair shine and nourishment.

Argan
oil: one
of the rarest oils in the world, it is prized for its reparative and
regenerative properties. It helps to keep the hair light and supple.

Maize
oil:
rich in vitamins A, E and Omega 6, it is extracted from Central American
maize-germ. It nourishes the hair, offering shine, softness and protection.

Camellia
oil:
Native to Central and Eastern Asia, it is the most fragrant and luxurious of
the oils. It gives magnificent shine and suppleness to the hair and helps to
smooth the hair fibre.

New
24 CARATS In-Salon Ritual

Drawing
on the principles that define the precious nature of gold, Kérastase turns hair
care into 24-carat alloys thanks to this 20-minutes ritual. A blend of three
Elixir Ultime hair care products to nourish the hair and beautify the fibre.

24
Carats Ritual offers the optimal equilibrium between rich care and free-flowing
lightness. This ultimate haircare experience adds softness to the hair and
supports the hair fibre’s radiance and shine.

The 24-Carat Ritual starts with a double
application of Elixir Ultime SHAMPOO. Next, a dose of Elixir Ultime
original oil is then blended with the MASQUE in a bowl. The Kérastase
hairdresser applies this treatment lock by lock with a spatula, delicately
massages the hair, and then rinses thoroughly. The ritual ends with the
application of the Elixir Ultime oil that best suits the individual needs of
the hair (ELIXIR ULTIME or one of the three ELIXIR ULTIME GRANDS CRUS:
for colour-treated hair, for damaged hair or for fine, sensitised hair)

----------

New Elixir Ultime SHAMPOO & MASQUE will be
available beginning March 2013.

For more information, visit the official
Kérastase Paris website at www.societedekerastase.com or call the Kérastase Paris hotline at
(02) 672-7200.