“It will mark a major development for the payments industry,” the report notes. “Multiple attempts by mobile operators and banks to get contactless mobile payments up and running in Britain have failed amid industry infighting and consumer indifference.”

Apple Pay, though, may be poised to change that. Though there’s not much Apple can do to combat consumer indifference, the seamlessness of Apple Pay has made mobile payments easier than it’s ever been before. Which is to say, if mobile payments becomes more common place, Apple has all the pieces in place to take advantage of such a shift in consumer behavior.

Word of Apple Pay finally coming to the UK shouldn’t come as much of a surprise. Ever since Tim Cook introduced the service this past September, Apple hasn’t ben shy about its desire to expand the payments service across. Back in December, for instance, Apple posted a new job listing looking for someone to join the company’s London-based Apple Pay team. What’s more, the job listing at the time plainly stated that “Apple Pay is a new and exciting area in Apple that is set to expand across Europe, Middle East, India and Africa.”

All that said, it remains to be seen if Apple later today announces an Apple Pay expansion roadmap that encompasses other countries as well.