Zalando: A look at the business behind the brand

02:04 PM, 10 27, 2017

Zalando: A look at the business behind the brand

This month we wanted to take a closer look at a brand you might not have heard of – but will most certainly be on your radar- if not for the colleagues requesting a Zalando gift card this Christmas!

Zalando is a fashion company which has made a mark for itself in the fashion industry and has gained popularity around the world for being a wardrobe specialist. Offering seasonal classics to latest clothing trends, with a website boasting 2,000 brands for every kind of season and occasion.

The gift cards offered by Zalando have gained popularity since we started stocking them at SVM Global because they offer the freedom to buy products from the brand as per the recipient’s choice.

The firm's success story is a must read. The business first started off from a shared warehouse as a shoe store, selling just a few shoes. Zalando was a pure online shoe retailer in October 2008 when founders David Schneider and Robert Gentz, initially set the business up and booked net sales of 6 million euros in 2009.

However, with its hard work and right marketing strategy, Zalando grew as a major shoe store and gained the reputation of being the biggest online fashion retailer store in Europe. The business now sells items in 15 different countries enjoying a large base of customers in each country.

In addition, Zalando provides free delivery for every kind of item, whether big or small.

According to tech.eu – it’s a tech heavy business! “Occupying a big building on the busy Mollstraße in Berlin-Mitte, the ‘Zalando Tech’ team builds and maintains almost all of the technology they use in-house; including, crucially, the bespoke software for its warehousing and distribution systems. It would perhaps be more accurate, however, to say that Zalando deploys third-party software right until the point that their needs outgrow the technology.”

Quick facts:

Headquarters: Berlin, Germany

Founded: 2008, Germany

Revenue: 3.6 billion EUR (2016)

Customers: Over 21 million

Items: Over 200,000

Founders: Robert Gentz, David Schneider

Orders: over 62.9 million in 2016!

Why not take a look at the range of Zalando gift cards we have?

If you'd like to reward and recognise, incentivise or thank someone, a Gift Card or eCode is the ideal way to do so. SVM Global is the leading provider of gift cards for business, offering businesses of all sizes the ability to purchase gift cards and digital eCodes in bulk. Choose from 100's of retailers, and order speaking to a friendly advisor. To find out more, browse our portfolio here!

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