Healthcare has its own lexicon, its own jargon, and its own set of metaphors. This language we use, the words we choose, the manner in which we forge them into sentences, and the metaphors we use to sculpt ideas can all have a profound impact on innovation in the healthcare space… for better or for worse.

Watch this James Geary video from the TED talks:

Whenever we give a thing a name that belongs to something else, we give it a whole network of analogies too.