UNDESRTANDING SEARCH ENGINE OPTIMIZATION

This is the first thing everybody thinks about when they want to start a
website or blog. To fully understand what it means, I am going to divide the
phrase into two parts and explain them one after the other.

A “search engine” according
to Wikipedia is a software system that is designed to search for information on
the World Wide Web (a cool way of saying “the internet”).

Optimization in my viewis the process of making or adjusting some aspects of a thing to
work specifically with a particular product, software, process, etc.

Therefore Search
Engine Optimization (SEO) is the process of adjusting some aspects of your
website or blog’s content so that search engines can easily and effectively
find it (i.e. working specifically with software).

Using this method, your blog gets to be mentioned in search
results without you paying for it (oh yes, you can pay for your website to come
first in search results). This type of unpaid result is known as organic,
earned or natural results.

LIST OF SEARCH ENGINES

Some search engines that are currently operational at the time of writing
this post are as follows:

I.Google.com

II.Bing
( also known as live search or MSN search)

III.Ask.com

IV.Yahoo
search

V.Nate

VI.Yandex
(English)

VII.Coc
Coc (Vietnamese Search Engine)

VIII.Qwant

How Do Search Engines Work?

When you type something
in a search engine, it carries what you type, compares it against millions of
web pages, images and other types of files that already exist on the World Wide
Web that has the word(s) or phrase that you typed and gives you results which
are ranked according to the most relevant to your search to the least relevant.

For example, if you type “getting
a visa in USA” in a search engine, it will run it to get the web pages that has
the exact phrase, the ones that has “Visa” and “USA” in them and other relevant
combinations. After everything is done, it will display a number of results
which starts from the most relevant to the least i.e the one pages that has the
exact phrase (called key phrase) will come first followed by the ones that 4
of the words, then 3, (called key words) etc (you get the
logic right?).

The most amazing thing about it all is that all those processes
happen at an unbelievable speed which is normally a fraction of a second (usually
in milliseconds).

How Can I Utilize SEO For My Blog/Website?

Search engines have a
very important role in getting organic traffic to a website or blog. Utilizing it
however, is a problem that many people encounter since they are a variety of
ways to do that. So how good can we utilize SEO?

Writing
contents that have relevant keywords (words
that people search for often)

Using proven key phrases (phrases that people usually search for).

How Do I Know Relevant Keywords and phrases?

The answer to that question is just
in one word, Research. Take for
instance, you are starting a blog about fishing and you want people to read
about it, you have to look for all (well, almost all) the words or the most
popular words associated with fishing and find a way to put it on your website
so that crawlers (robots that check the content of your website) can see
them when they craw you blog.

And common key words in
that category are; fishing, hook, bait, etc. all those can help you make your
blog discoverable. You can also target a
specific region, city or country with phrases such as; fishing in New York,
Fishing in Africa, etc.

The best way to research
about a particular niche to get most relevant words or phrases that people
search for the most is by using websites such as bing webmaster tools, ubersugest, semrush and others to check for
most used words and phrases. Just type a word or phrase and they will give you their
search analytics which include how many times people have searched for it and
the related keywords.

How Do I Use SEO Right?

It is important for you
to know that optimizing your pages for search engines is good but you should
take care not to use too many keywords that point to one thing on your website (using one keyword many times).

You can choose the synonyms
of word and use to avoid been penalized by search engines especially if you are
planning on using Google AdSense on
your blog (blog monetization).