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April 15, 2014

Falken reports changes in sales, marketing teams

Richard Smallwood, president of Falken Tire Corp., has announced the retirement of Sales Vice President Bruce Ware, who has been with the company for 11 years and has been a part of the tire industry for more than 30.

“Bruce’s dedication to always doing the best job possible has consistently contributed to Falken’s success throughout the years,” Smallwood notes. “His accomplishments for more than a decade as head of sales have enabled Falken to achieve immense growth, and while I’m happy Bruce will be able to spend more time at home with his family and enjoy what he has worked so hard for all his life, I am also sad to lose him as a valued part of the Falken team.”

As a result of Ware’s retirement, Smallwood also announced that current Vice President of Marketing Andrew Hoit will move into Ware’s position. Hoit has significant experience in the tire business, including managing a national salesforce. Smallwood noted that “Andrew’s aggressive attitude should prove invaluable in moving Falken’s sales to new heights.”

With Hoit stepping over from marketing to sales, the former role will move to Rick Brennan, Falken’s current executive director of product strategy. Brennan, who will become executive director of marketing, has over 40 years’ experience in the tire industry, with previous roles in motorsports, engineering, production and product planning and branding.

Ware will continue with Falken through June 30, supporting President Smallwood on several strategic projects.