Topic of the Week: Alaska Airlines Increases Its Minimum Check-In Time

Alaska has decided to increase its minimum check-in time from 30 to 40 minutes in most airports. (Some more challenging airports are still at 45 minutes.) They say they’re doing it for consistency’s sake, but then why not standardize at 45 minutes? Anyway, this is just for check-in and you can do that on your phone, the internet, etc. So is it a big deal? Do you think this will have some kind of impact on you as a traveler?