Timeless Website Design | How To Create A Timeless Website In A Trend-Obsessed World

Timeless Website Design | In the last 25 years the internet has evolved substantially, and consumer behavior has changed even more. Websites now dominate the way we interact, the way we shop, and the way we make decisions both online and in the real world. Of all of the weapons in a small business owner’s marketing arsenal, your website is one of the most effective. A functional and appealing website can be the crucial difference that makes a client choose to stay, browse and make a purchase, instead of moving on to a competitor’s website.

Many small business owners struggle with the seemingly daunting task of creating and maintaining their website. There always seems to be so much to do, yet not enough time to do it all (something we know all too well). These tips should help you nail the key elements of website design that will help you create a timeless website your clients will love.

The Most Important Word Is Design | Timeless Website Design

Your website represents your business and everything about it. It is the first impression a potential client will get from your business. Steve Jobs used design as a competitive advantage to build one of the most successful brands in the world. And though you may be a small business, you should still realize that design plays a massive role in your client’s purchasing decisions. Consider the impression you want to leave, and the message that you want to convey to your existing and potential clients.

Create A Branded Experience | Timeless Website Design

Design also extends beyond aesthetics. It includes branding – having a consistent message across your entire website and showing how you are different and better than your competition. Save the smiley faces and animated graphics for emails to your friends — your website should have a professional look that fits your brand. Use colors that go with your logo colors; choose one or two fonts and use them consistently across the website; make sure graphics or images complement each other and look professional. If in doubt, keep it simple.

There is no point having a website that no one visits. SEO is simply that process which makes your website rank higher in search engines for given keywords that people type into search fields. In order for search engines to understand what’s on your page and better connect you to potential clients, you have to have your most important information (keywords) included in your website. Whether or not you decide to optimize your website for search engines should depend on how much your company will benefit from increased website traffic. It’s never advised that a business owner tries to optimize the website without professional help, as it can be a long and complicated process best done by professionals.

Optimize Your Call To Actions | Timeless Website Design

Everything on your marketing website should be designed around your “funnel.” That is, the path a visitor takes from the home page (or a landing page) to eventually converting to a paying client or subscriber. Look at any successful eCommerce or service provider website and you will see they include a CTA, or a “Call To Action.” The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.” Put your call to action in the upper portion of your website, along with your phone number and/or email address (if you want customers to call or email you).

Keep It Fresh | Timeless Website Design

Content is still king. You don’t want visitors to see outdated content and think your business isn’t in business anymore, which could affect your bottom line. Blogging is one of the best ways to keep your website up to date. A blog enables you to publish content that is useful specifically for your audience, and if this content is formatted for search engines and people access your blog through organic searches, the authority of your website will increase. This helps improve the authority and trust of your domain.

Showcase Your Products And Services | Timeless Website Design

You’re selling a product or service. Make sure that you clearly showcase that product or service on your homepage. If you are selling something that has a visual representation – then professional looking photography is key. Even a multi-million dollar resort will not look good if the photographs are amateurish. If you care about what you have to sell, then it´s worth investing in some professional photographs to show people what you have.

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Testimonials

I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.