But wind and other major cleantech sectors rely on distribution-only or distribution-mostly strategies that leave most of the marketing communications (“marcom”) power of these tools on idle. This year, we looked at why that happens. A few external drivers explain a lot.

In energy markets across the country, from Texas to California to New Jersey and states like Iowa in between – electricity generated from renewables is cheaper than fossil fuel generation. It’s become a talking point for clean energy and climate change advocates. It’s also become a selling point for businesses looking to identify markets where its easiest and most beneficial to heavily invest in renewable

With impressive and aesthetically pleasing structures like wind turbines and solar panels (see example by Trina Solar, below), this is especially true for the clean energy industry. That’s yet another reason why clean energy companies should be fully taking advantage of the image and power of the products that they are marketing by showcasing them to their audience in a video format.

But how often do you hear from cleantech industry leaders, the people working in the industry or customers whose lives benefited from clean energy, about what all that means to them personally? First-hand experience tells us that there’s no shortage of challenges in this industry but too few are willing to share it.

By Sarah Lippincott and Mike Casey, excerpt from Social Wind. Spoiler alert: We’ve found that almost every wind energy company is using social media as a limited distribution platform. That’s understandable, because social media is great for distribution as the first, highly targeted, yet far-reaching...

By Erin McGeoy There have been many scientific and technological advances in past decades that can explain the vast differences in lifestyles and mannerisms between millennials and baby boomers. Although only a generation apart, it may sometimes seem as if we are living completely different...

Take the 2010 Virginia Clean Economy Forum we organized and hosted for then-former Governor Tim Kaine. At the time, the Governor was running for the U.S. Senate in a state that had a tiny clean economy sector.

The Earth is a beautiful and varied place, ripe for travel and exploration. Of course, it will only stay beautiful if people make a concerted effort to protect the environment. Even the small things count. That includes consideration of travel plans to ensure they’re green-friendly.

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We agree with the conclusion reached by PV Magazine, that although growth in renewable power in the United States is increasingly driven by non-RPS factors, "[t]his does not mean that RPS policies are not important."

Here are some key points from a new study by the Brattle Group for NRDC, entitled "Advancing Past 'Baseload' to a Flexible Grid," which argues that far from being a problem, a higher share of clean energy is actually a great opportunity for a wide variety of reasons.

In sum, the future looks extremely bright for clean energy, and for cleantech more broadly. The question isn't whether these sectors will grow rapidly, but simply how rapidly they'll grow. On that, we'd argue that EIA is far too conservative (or pessimistic, if you prefer), while BNEF is quite possibly too conservative as well, although they appear to be much closer to the mark than EIA's typically bearish-on-renewables, bullish-on-fossil-fuels forecasts.

According to a new report by the Energy Storage Association (ESA) and GTM Research, the U.S. energy storage industry is on fire, having just "deployed 71 MW of energy storage in Q1 2017...up 276% from the 18.9 MW deployed in Q1 2016," and with a lot more growth on the way.

See below for video of Chris Brown of Vestas, keynoting the opening session on day two of WINDPOWER 2017, concluding today in Anaheim, CA. According to Brown, who is completing his tenure as Chair of the American Wind Energy Association (AWEA), the next five years will be the "best five years of your life" for the wind power industry.

But wind and other major cleantech sectors rely on distribution-only or distribution-mostly strategies that leave most of the marketing communications (“marcom”) power of these tools on idle. This year, we looked at why that happens. A few external drivers explain a lot.