Here is a great infographic from queaar.com showing the growth of QR codes. They seem to be a pretty hot topic right now but, until QR code reader apps are added as standard with every mobile, there is still a huge debate around if they accessible enough?

Here are a few highlights from this infographic:

QR code uptake has increased 4589% from early 2010 to early 2011

56% of QR codes appear on product packaging

The majority of users expect to receive a coupon or deal from scanning a QR code

11 out of 50 Fortune companies are incorporating QR codes into their marketing strategy

[...] Another brilliant feature with QR Codes is that most QR Code readers have an option that allows users to share the results of their scanned QR Codes. In addition, QR Codes remove the burden of having to type information into a smartphone, a simple click and scan is all that it takes! DigitalBuzz have an interesting QR Code InfoGraphic here. [...]

I agree QR codes have a place in marketing; however they should be used as a bridge for offline to online media.

I feel QR hype is getting out of control. I have seen them in email campaigns; when scanned all they do is simply load up a URL. Seems like a retrograde step on simply clicking a link.

A large property portal in the UK includes QR codes on their public facing website. What does scanning the QR code do? it loads the exact same page you were looking at. Bearing in mind the QR code on the screen is taking up realesate for advertising I have to ask what’s the point.

I have seen a steady increase in bill board advertising with just a QR code and no web address. Alienating those people who dont have a smart phone or a QR reader.

I appreciate value in having some offline channel that when scanned loads bonus content or something or worth. Yet don’t rely on QR as your sole route to the information and make the content worth the scan. After all I feel a bit of a pillock trying to scan a billboard in public.

Seems businesses are jumping onto anything for the simple reason of appearing innovative. Which often leads to poor use of the material and a dispointed user.

[...] a UK consumer survey from TolunaQuick, 19% of consumers have already scanned a QR code, and if the 4549% increase in uptake between 2010 and 2011 is any indication, they will continue to be a dominant force this year. Savvy retailers are using [...]

Hi. someone mentioned that more than 90% of people don’t even know what QR codes are, what they do, what the benefit is etc. can anyone share a good marketing activation that has actaully driven ROI (i.e. has generated traffic, conversion, sales at a retail location? Most QR codes link to a website that is often not “mobile-optimized” and therefore, for me, it is not a successful campaign to have “one more click” on a website. Despite, I think eventually once people see the benefit of QR codes, word of mouth will spread and people will start using them more often. further, if cell phone manufacturers pre-install a QR code reader on phones, rather than having to download them through an app store, it will help as well to get “familar” with them. thanks!

[...] Quick Responsive codes as a marketing tool? That’s exactly where we are. No words can explain the 4549% increase of QR scans from Q1 2010 to Q1 2011. That is why 2011 was said to be the “Year of the Quick Responsive codes”. Despite that now we [...]

[...] technology in multiple tactics to encourage voter registration such as QR codes. According to research, QR code uptake has increased 4589% from early 2010 to early 2011. In addition, the airlines use [...]

[...] For a great info graphic on QR codes, packed with information on where QR codes are being used click here. QR code scanning increased 4549% between Q1 of 2010 and Q1 of 2011. Solution: Add a reader with [...]

[...] do the scanning just feels like too much of an ask when I’m on the go. At the end of last year, digitalbuzzblog.com reported that most QR codes were scanned by iPhone users. The website also revealed QR codes that [...]