I'm sending out this link in the interests of open information. Thecombination of the initial line "Are you ready for a revolution?" and(frankly) support by Bain Capital are enough to make me unenthusiasticabout this "article" (which looks suspiciously like a press release --as noted by at least one of the comments).

But you can judge for yourself. We need to always keep in mind thatnot only does Big Data hold enormous positive potential, it isattracting a lot of hype as well.