The R…Rajkumar team unveiled the first ever custom comic for a Bollywood film at the Reliance Digital Store in Mumbai today. Producer Viki Rajani, director Prabhu Dheva and the lead pair- Sonakshi Sinha and Shahid Kapoor – who looked all excited to present the fun-filled comic of their upcoming film, were present at the event. The storyline of the comic has been shortlisted from the entries sent by enthusiastic fans across the nation. The winners not only got the once-in-a-lifetime chance to feature in the comics, but were also invited and introduced at the launch.

Talking about R…Rajkumar’s custom comic, producer Viki Rajani said “Movie marketing continues to become more innovative and with this film, we have attempted initiatives to reach across all mediums. I’m happy to have the first ever custom comic book for R…Rajkumar which involved direct participation by fans and showed their keen response and enthusiasm”.

Shahid and Sonakshi, ecstatic with the response the songs of the film have been receiving, said that they were eagerly looking forward to the release of the film. Shahid also danced to Gandi Baat, much to the delight of the crowd present at the event.

Excited to feature in the comic for the first time, Sonakshi said “My brothers would always be reading comics and I would never be allowed to touch them. Now I’m featuring in an R…Rajkumar custom comic. I am going to take a copy home and show it to them.”

R…Rajkumar is produced by Sunil Lulla of Eros International and Viki Rajani of Next gen films. Directed by Prabhu Dheva, this film is scheduled to hit cinemas on the 6th of December.

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