AutoHook President, David Metter will present Tuesday, May 23rd at 10:00 AM

99 Problems But the Data Ain’t 1

Engagement Measurement Through The AutoHook LensWith everything our industry is capable of measuring, it all comes down to physical transactions between people (consumers and dealers), including units sold and closed service ROs. That’s what you measure before anything else. That’s the reason “big data” exists in the first place – to help generate dealership sales and service revenue. Dealers have more insight at their fingertips than they realize, and it’s easy to get caught up trying to navigate and make sense of it all. Goals become blurred and we lose sight of the end game. This session is to remind you of the end game. When it comes to dealership operations, NOTHING is more important than increasing sales, service revenue, and customer retention. This session will teach you how to utilize tools like DMPs and Data Mining to simplify data and make it work in your favor.

GET A $25 REWARD CARD

WHEN YOU GET A DEMO AT BOOTH #247

AUTOHOOK IS HONORED TO BE YOUR OFFICIAL DIGITAL DEALER 22 TRANSPORTATION SPONSOR!

For free rides during the conference, just text "autohook" to 55678!

TRANSPORTATION SCHEDULE:

Tuesday, April 11th - 8:00 AM - 1:00 AM

Wednesday, April 12th - 8:00 AM - 1:00 AM

Thursday, April 13th - 8:00 AM - 6:00 PM

VISIT THE AUTOHOOK TEAM AT

BOOTH #247

Make sure to catch President, David Metter present...

THE AUTOMOTIVE APP STORE

An Open App Approach to Vendor Integration

Wednesday, April 12, 2017: 2:30 PM - 3:20 PM

ROOM 13

Summary: Dealers suffer when vendors don’t integrate properly with one another. When dealers suffer, we all suffer. What if the automotive industry could mimic Apple’s open app approach when it comes to vendor integration? What if we could create a single, unified railroad of attribution data so we could eliminate vague reporting and know exactly where our ad dollars are being spent? What if we simplified all marketing efforts so we can focus only on the metrics that matter? When it comes to dealership operations, nothing is more important than increasing sales, service revenue, and customer retention. This session will show you actionable examples of how vendors have come together with great data integration to help dealers sell and service more cars.

Tracks: Sales Strategies/Digital Marketing

Learning Objectives:

Learn how to leverage your vendor relationships and great data to sell and service more cars and increase customer loyalty

Visit AutoHook during the KIA National Dealer Meeting at the Customer 360 Booth anytime between 11:45 AM and 4:30 PM. Make sure to ask us about our DAS-Eligible Solutions or our ServiceSmarts Integration!

We are excited to announce the upcoming integration of AutoHook incentives into ServiceSmarts Online (powered by Urban Science).

SEIZE EVERY SERVICE REVENUE OPPORTUNITY WITH AUTOHOOK + SERVICESMARTS!

Ask us about our incentive solutions equipped with unrivaled attribution. Convert more web traffic and leads into high-intent showroom visitors and service appointments.

AutoHook DOUBLES Conquest Rates for Kia!

Did you know that AutoHook drives 71% new to brand buyers specifically to KIA dealerships? That's more than DOUBLE Kia's average conquest rate of just 29%! AutoHook is the ONLY OEM partner that can directly attribute all showroom visits and sales to a single campaign.

To top it off, AutoHook's Incentive Solutions are 100% DAS-Funds Eligible!

RECIPE FOR SUCCESS

Tactical Advice for Growth in a Flat or Down Market

Only the lucky ones get to attend webinars like these. Don’t miss this rare opportunity to engage with the four marketing powerhouses with the secret sauce for digital success. AutoHook President, David Metter will be joined by David Kain (President, Kain Automotive), Todd Smith (Founder, ActivEngage) and Ken Kolodziej (Founder, String Automotive) to bring you tactical advice for growth in a flat or down market during this free, one-hour webinar + Q&A.

Get MORE out of #NADA100 with the industry's best experts! Meet up with AutoHook President, David Metter and team from 2:00-4:30.

Learn from String's guest analysts (leading thinkers in automotive data), including Erik Hjermstad, Data Research and Analytics Manager, Experian; David Kain, President of Kain Automotive; Todd Smith, Founder of Active Engage, David Metter, President of AutoHook, and the Kolodziej brothers, Matthew, String's Director of Analytics, and String's founder, Ken.

FACT: $61.5 billion will be spent on search and display alone in 2016.

If the majority of your digital budget goes into SEM and banner ads that drive shoppers to your website, but you don’t first ensure your site has the ability to convert at a high rate,YOU ARE WILLINGLY THROWING MONEY IN THE GARBAGE! It’s like throwing a pitch to home plate without a catcher. It just doesn’t make any sense!

Digital marketing MVPs focus first and foremost on conversion metrics and let all other KPIs take the bench. By first mastering conversion, the thousands of dollars you spend driving traffic to your site each month will be validated. Website traffic, page views, and impressions are great, but also irrelevant without proof they led to a sale or conversion. In essence, we need to reevaluate which metrics really matter.

In this incredible 1 hour webinar, David Metter will round all the bases to teach attendees these Key Takeaways:

Learn to focus on the metrics that result in incremental sales and new-to-brand buyers.

Define which reporting metrics are paramount in maximizing the ROI of your ad dollars.

Decipher which vendors are major league players that will actually lift your website conversion and provide clear, proven, and complete attribution models.

If you are ready for the Big Leagues and want to learn How to Hit a Conversion Homerun Before Paying for Clicks, then you simply can’t afford to miss this presentation!

Win a FREE TICKET to Digital Dealer 21!

We have more free tickets to give away PLUS $50 Gift Cards for the most fantastic question or topic submissions. We will be accepting submissions through July 31st. If that's not enough free for you, visit us at booth #422 for a demo and receive a $25 gift card.

Calling All Dealers & Automotive Professionals: Please join in our initiative to quiet the chaos. What questions do you feel have remained unanswered in the automotive industry? What topics or ideas do you find to be ambiguous or unclear? In a rapidly changing landscape, what adaptation struggles are you facing? This collection of “Hard Questions” will be revealed and tackled by our hard knocks panel of pragmatically honest dealers and vendors at Digital Dealer 21.

At the Beautiful Napa Valley Marriott Resort and Spa

AutoHook is a proud sponsor, speaker, and exhibitor of DMSC 2016

David Metter's DMSC Workshop

Game Changers: Those That Change the Game, Win the Game

Game changers step, or rather leap out of the box. In fact, the four lines that comprise of this figurative mental blockade are completely invisible in the mind of a true leader. There is traditional, predictable thinking, and then there is the kind of thinking that obliterates the box and refuses to believe it exists. This session will cover the latter type of strategy. We all know that measurable growth – real success, occurs outside of your comfort zone. Today, dealers must think differently to change the game. This session will teach you how to demolish the imaginary lines that make up the box in order to take your marketing to new heights and ultimately, win the game.

The Digital Marketing Strategies Conference is a high level executive planning event, designed to assist automotive dealers with creating a market dominating digital marketing strategy for the year ahead.

Our workshops are hands-on, intimate, highly engaging and rich in content designed for dealers, managers, and Internet sales professionals who want to stay ahead of their local competition.

FEATURED SESSION:

CEO of AutoHook

Confessions of a CMO

Wednesday, 9:00am-9:50am

Primary Learning Objectives:• Learn the top 10 virtues of real leadership.• Acquire the skills needed to execute successful marketing strategies through innovative vision.• Learn how to be a credible, authentic leader in the automotive space today.

Session Description: Witness the true story of a day in the life of a Chief Marketing Officer at a large dealer group. David Metter, President of AutoHook will share personal tales of successes, failures, and comical “car guy” experiences. Wrapped up in these stories, dealerships will learn lessons that define the attributes needed to be an authentic leader in the automotive industry today. This session will shed light on how to lead and execute successful marketing strategies through innovative vision, a proper plan of action, and by fighting for what you believe in.

Join our very own, David Metter, President – AutoHook Powered by Urban Science on Wednesday, November 11th on the Main Stage at 9:05 AM for his must-see Keynote Session, “Game Changers... If you want to win the game, sometimes you have to change the game!” David is regarded as one of the foremost experts in the automotive marketing and e-commerce space. He has a reputation for always delivering a strong, impactful message in his sessions as he brings a wealth of automotive knowledge and experience to his audiences, both from a dealer and service center perspective. David leads strategy, product, sales, and marketing for the industry-leading showprovider, AutoHook.

Have you registered yet? Don't be the only automotive marketer left behind. AMR-goers will join at the Bellagio hotel in Las Vegas, Nevada to learn the latest and greatest automotive marketing insights, and making valuable business connections. Register now before it's too late.

David will host a panel of industry experts, leading a discussion focused on mobile marketing, data, and trends. Panelist will contribute unique insights as to how their field can best enable the marketing process to be successful for both Dealerships and consumers. Learn how mobile trends affect marketing strategiesGain mobile insights from key experts across multiple tier.

THE 2015 COMPASS TOUR

Navigate Your Way To Success!

Join us for an interactive journey created exclusively for GM dealers and key leaders. This daylong adventure provides multiple opportunities to meet GM and Industry experts who will be on hand to share new methods to market your data and provide training for the innovative tools and processes that will help drive retention, increase sales and service, and grow your entire dealership business.