Club Med Unveils Its New Look

Auckland, 5 February 2008 – Look out for some
stunning imagery around Auckland as Club Med worldwide
resorts launches into 2008.

“Club Med is looking to
expand its New Zealand market even further and is making a
bold visual statement at some key places around the city to
start the year,” says Kaarin Gaukrodger, Club Med
Marketing Manager New Zealand. “While Club Med has always
had a strong following in New Zealand this year we are going
to lift our profile in the marketplace utilising our new
imagery and tagline which reflects Club Med’s new
strategic positioning.”

A series of billboards, each
with different imagery, will be on display over the next
couple of months in Newmarket; Tristram Avenue on the North
Shore, Victoria Street, Quay Street and Fanshawe Street in
Auckland city.

“The imagery reflects Club Med’s
contemporary upmarket style in some of the most stunning
locations in the world – literally. Drawing inspiration
from some of Club Med’s stunning settings, clothing worn
by models in the billboards shows snapshots of what Club Med
has to offer,” Kaarin says.

“While New Zealanders are
more familiar with Club Med’s sun resorts in the likes of
Lindeman Island, Australia, Cherating Beach in Malaysia and
Phuket in Thailand there are also winter destinations and a
total of 80 resorts around the world to choose from, with
activities to suit everyone.”

Club Med offers the
world’s leading all-inclusive holidays for both summer and
winter vacations.

Since 2004 Club Med has been shifting
from a volume strategy to a value strategy utilising a new
business model based on quality. Club Med is a long history
of creating happiness and in order to address the growth of
individualism and customer expectations Club Med has chosen
an upmarket strategy.

While society and clients expect
ever more individualism and refinement, Club Med’s values:
friendliness, freedom, creativity, happiness and sharing,
will always remain a precious resource. They are the
foundation of the unique Club Med personality, which ensures
it will never become just another luxury hotel.

Over the
past few years Club Med has been gradually upgrading its
resorts worldwide to fit the more upmarket experience, while
still retaining the friendly human touch and of course
excellent value for money that can be shared alone, as a
couple, a family or with friends.

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