If you enjoy shopping at International Clothiers, Randy River, Labels or even Fair-weather stores, you are going to like what you find in a new store that just opened in the Rainbow Centre.

Target Apparel, which is located in 15,000 square feet of what used to be Zellers space near the mall's main entrance at the south, features teen and young-adult clothing, such as jackets, hoodies, dress shirts for men and casual wear.

But the store is not one of those red-and-white Target stores in the United States, which offer a range of products including fashion, electronics, furniture, shoes and household items.

That's because Target Apparel's parent company, the INC Group of Toronto, has the rights to the Target name in Canada.

The new store is the second Target Apparel to open in Canada. The first opened in Vancouver in late November.

"They (INC Group) did change some of the existing Labels stores to Target Apparel," said Manager Evan Ross, a Greater Sudbury native who has 20 years experience in retail. "They just did 10."

Brands featured in the new store include Mecca, Moto, Airwalk, Majora, Beechers Brook, Mikk Couture, Fahrenheit and Vroom & Dreesmann.

"We offer mens, ladies and teens clothes," said Ross. "We do have a boys line -- size eight and up."

Ross said the new store has a wide variety of fall/winter clothing in stock right now.

"We have hoodies, wool coats -- men's and ladies, everything from soup to nuts," he said. "We have casual wear, preppy wear up to a three-piece suit."

The new store has 12 full-and part-time staff, but look for more to be hired soon.

"We are finding we don't have enough right now," said Ross. "We're in the process of hiring more. We had a better response than we expected. We are going to have to change our business plan."

The store targets teens and young adults, but Ross said customers of other ages are coming in, as well.

"It's a big mix," he said. "I find there are a lot of young people from the area travelling through. But, we are also attracting the middle-aged mothers, the 40-year-olds."

Ross said the store is attempting to fill a unique niche: draw interest from people coming through a mall that is getting busier all the time.

"I don't think we are looking to draw people at this time," he said. "I think we are drawing on the teens, the people driving by, the people walking through ... The kids, they are coming in and spending money and it's good."

At 15,000 square feet, Target Apparel could be viewed as an anchor tenant in the Rainbow Centre.

"I think it was something that was definitely needed (in the downtown)," said Ross. "It's also good for people who don't have cars."

The new store is only a short walk away from the Greater Sudbury Transit terminal.