The first scientific experiment of its kind has revealed that beautiful car design can tangibly evoke a powerful range of feelings that are on a par with the most basic of human emotions. The scientific experiment conducted by Volvo Car Group in collaboration with EEG specialists Myndplay, tested respondents to analyze how the brain reacts emotionally to car design and how design aesthetics actually make us feel.

Volvo Cars of Canada Corp. is excited to announce the availability and official pricing of the 2015 Volvo V60 Sportswagon. Already a success story in other parts of the world, it will be arriving in Canadian showrooms January 2014.

The new Volvo S60 and V60 Polestar are here, set for sale on four continents around the world in 2014. The countries set for the S60 and V60 Polestar include Canada, the Netherlands, Japan, Sweden, Switzerland, United Kingdom and the USA, with further markets and final production numbers to be revealed next year.

In a testament to Volvo’s longtime commitment to passenger protection, the 2014 Volvo XC90 luxury SUV earned a TOP SAFETY PICK+ from the Insurance Institute for Highway Safety (IIHS), the Institute’s top safety award.

Consumer Reports 2013 Annual Auto Reliability rankings were recently released with Volvo capturing a top-10 spot in this year’s results. Conducted by the Consumer Reports National Research Center, the survey is believed to be the largest of its kind. Results are based on findings from the real life experiences of Consumer Reports subscribers consisting of 1.1 million vehicles.

Volvo Cars of Canada Corp. is pleased to announce the winner of the 2013 Volvo Environmental Journalism Award is Nadine Filion. Presented by Volvo Cars of Canada President and CEO Marc Engelen at the 30th Automobile Journalist Association of Canada (AJAC) awards Thursday evening in Niagara Falls, Filion was honoured with a custom piston trophy constructed using recycled parts from an actual Volvo.

Volvo Car Group has developed a revolutionary concept for lightweight structural energy storage components that could improve the energy usage of future electrified vehicles. The material, consisting of carbon fibre, nano structured batteries and super capacitors, offers lighter energy storage that requires less space in the car, cost effective structure options and is eco-friendly.

Volvo Cars of Canada announces engine choices for the much-anticipated Volvo V60 Sportswagon set to hit showrooms in January. Rolling out during the height of Canadian winter, the V60 will initially be available exclusively with T5 and T6 powerplants mated to Haldex electronically controlled all-wheel-drive with Instant Traction for a dynamic yet confident driving experience.