Inbound Recruiting is a term used to describe how newest marketing methodologies are used in the world of recruiting and Talent Acquisition.

Importance of Inbound Recruiting

Since recruiting is becoming more and more like marketing, recruiters have realized that, in order to hire best talent and stay competitive, they have to start using Recruitment Marketing software to hire talented people.

Similar to buyer's journey, job seekers go through candidate journey when looking for jobs. Compared to few years ago, it is not enough to post jobs on job boards and wait for candidates to apply. Demand for talented people is much higher than supply, and this is why “War for Talent” has emerged.

Only companies with competitive advantages will be able to attract best people, and they are doing that through Inbound marketing methods and strategies.