Whether you use them for reaching potential customers, interact with people, or to generate content, Social Media is a power tool for businesses. Check out some of the most popular online networks and how much of an impact they each have.

Twitter is the third major social network to become a public company. As with all major IPO’s, we've read a lot of diverse and conflicting opinions on its valuation: to some Twitter will be an overpriced money-losing startup, to others it will be the next major player of the Web and undervalued.

John Boitnott's insight:

Some research indicates Twitter might be worth $56 billion to small business.

With Facebook and others making billions off our social media activities, some startups are pushing business models that give users, in some cases, a majority of ad revenue. Will this change the landscape of social media as we know it?

Every day, there are more than 500 million tweets sent out onto Twitter. Approximately 30 billion pieces of content are shared on Facebook each month. On a social networking website that has loads of traffic, how do you attract attention? Continue reading →

The infographic is certainly not a new tool for those looking to boost search engine optimization. In fact, the popular infographic is close to celebrating its 10th birthday as a useful and meaningful way to provide readers with new knowledge and real value while boosting a website’s overall profile in the process. This leads many people to simply assume that the infographic is yesterday’s news, last year’s tool, and no longer a valuable part of SEO strategy and planning. That simply could not be further from the truth. While many tried and true methods of search engine optimization have fallen by the wayside during the infographic’s rise and reign, the graphic itself still contributes meaningfully to user experiences, website SEO performance, and backend processes for website owners.… Read the rest

There are social media strategies to employ and they’re constantly changing so you need to keep up. Have you ever noticed that some businesses thrive on social media while others shrivel up and die, like-less? You probably know instinctively if a post is “good” for business or not, but beneath those gut reactions are strategies at work. Try out these five successful tactics that every social media user needs to know.

John Boitnott's insight:

Don't "shrivel up and die, like-less" with your social media strategy. try these tips.

Many top marketers experiment with their content sharing approach to find the best time to send posts to Twitter, Facebook, and other social networking sites. You have to try this for your own content to find the right time.

Many top marketers experiment with their content sharing approach to find the best time to send posts to Twitter, Facebook, and other social networking sites. You have to try this for your own content to find the right time.

Now Jana CEO Nathan Eagle is predicting that it will only be months before India supplants the US and becomes Facebook’s largest market in terms of users. Eagle earlier this month had forecast that most of the social networking company’s revenue could come from emerging markets by 2015. Today at the Paley International Council’s IC Summit 2013, he discussed his predictions for India.

Maybe I’ve been sticking my head in the sand about Twitter. Now I have hard data. A side-by-side, real-time comparison. The results are undeniable. Which makes me incredibly sad. Twitter was built for real-time conversations. Some of my closest professional relationships began there. I connected with authors and speakers who were inaccessible until Twitter came along. Now I feel like Twitter is breaking up with me. It wants things I can’t give (like a steady stream of auto-scheduled self-promotion) and envisions a future I don’t want a part of. Ugh.

Social media is now a crucial part of any successful businesses marketing plan. It offers us a platform to interact with existing and potential customers and can often provide us with feedback and new ideas. If you aren’t already using this powerful and cost effective marketing tool to its full potential, maybe these facts will give you a push.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.