To My Fellow Authors: You must have a strong following. You must supply a certain demand. You must indulge in this type of publishing for promotional purposes, but also to educate and inform. Strictly entertaining with eBooks is no longer the fascinating model it once was since people are more prone to “watch” video than read, Its simply the state of the world. Your ebook will work, however, and it will earn traction if your audience is dedicated to your brand, if you use it as “part” of your overall marketing plan, and if you’ve got boots on the ground. (Your street team) Look at it as simply a colorful, more elaborate, or more engrossing business card. Here’s my latest: http://issuu.com/relentless/docs/10_books