Was It Worth It?

I worked with Apple Wagon Films and the Nishnawbe-Aski Police Service to create the “was it worth it?” campaign. This was the third in my work for different PSAs and streched my work further in the 4th part of the videos working with a live action fight scene, which was my first and I hope there’s more to come.

screen shot of crying mascara

The goal of the Was It Worth It? anti alcohol and violence campaign was to break the link between alcohol and violence in at risk communities across Canada as a whole and to create awareness of the effects of alcohol use and abuse and its potential consequences.