RETRO-SPECTIVE BEAUTY AND COSMETICS

1950s Hairdos and Hairstyles

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Hair-Do With Wing Flaps

Guillaume has come up with the "Winged Hairdo." Says he:
"Today's woman is no longer in the clouds. She flies above them and
pierces the sound barrier." Therefore, this style-setting Parisian
hair artist maintains, the modern woman's hairdo must be speedy as a
jet plane, saucy as a flying saucer, light as an atom and modern as
3-D. All this, claims Guillaume, is true of his "Winged Hairdo." The
"wings of the new hair-style are formed by symmetrical hair cowls
curving out and over or above the ears. The hair flaps, something
like the handles on a vase, add width to the face. The top and back
of the head are kept rather flat. Guillaume has five variations of
the "Winged Hairdo." which he calls "Sabre." "Globemaster,"
"Vampire," "Delta" and "Trident". They all call for hair at least
four inches long at the sides. February, 1954

This is the very newest - the part-less coif that sweeps away from the
forehead in a smooth, sleek effect that is softened by two charming
side-wings.
Feminine, ageless, and smart. for side and back views see
the picture at right. A perfectly balanced hairdo, formed by a smooth
crown, deep graceful side waves and soft fluff of curls at the nape.

1952 hair-do's will be influenced by two
major and two minor trends. The major trends have to do with length and
movement.

Hair will be longer. Not that long hair is around the corner. The latest
is 3-3 1/2 inches from the nape, and this is a good intermediate length
for all-around hairdressing purposes.

The other major trend is the Lifted Look. Hair will swing upward,
but not in an extreme piled-high-on-top-of-the-head effect. It is a
modified upward-flowing movement that adheres to the basic contour of
the head. This graceful upsweep, 1952 version, is as flattering as it is
manageable, and it lends itself to many variations.

The two minor trends will be waves and bangs. There will he deep waves,
shadow waves and half-waves; and as for bangs, well, every conceivable
type. This should be good news to most women since the versatility of
bangs cannot be overlooked. Both are softening and very flattering to
the wearer.

The hair-dos pictured here illustrate these various- trends. You will
note that none of them are extreme coiffures. They are lovely and
smart—yes, but they are all easy to manage between visits to the
hairdresser. They will respond to your comb and brush with a minimum of
fuss. In other words, they are functional-hair-do's, not only decorative
but practical.

The hair styles on this page were created by the American Hair Design
Institute, Inc. Beauty salons in many leading department stores
throughout the country are qualified to create these charming coifs.

Your Hairdo Really Depends On Shape of Your Face

"Three important lines have an effect on the apparent shape of your
face, according to Vito. He suggests that you
observe them by shampooing your hair with egg white, massage it briskly
into a lather and while it is still in a lather manipulate your hair to
discover your most flattering hair style. Egg white, he says, is best
for this procedure because soap may dry your hair if left on for long
periods."

Here's how:

Comb the hair back without a part and see if that makes your face
look too longer. While it is still without a part, gradually comb the
top a bit forward so that it bulges over the forehead, keeping it close
to the head at the top sides. Pull the top sides out so they will give
you some width.

Part your hair in the center and draw it straight down to the
sides. Gradually comb the top front backwards. At each step (pulling
it back on each side, step by step) look to see what the effect is.
Keep the top sides flat. Then make the top sides wide.

Part your hair on the side. Try several slants. With each side
parting first comb the hair flat and to the side. Then comb it flat
and toward the back. Begin giving it a bit of height. Bulge it out
over the forehead. Make the top slides flat; then make the top sides
wide.