“We’re giving away 60¢ short stacks on July 17 from 7a-7p for IHOP’s 60th birthday. That’s right, IHOP! We’d never turn our back on pancakes (except for that time we faked it to promote our new burgers),” the chain posted on Facebook.

In June, IHOP changed its name to IHOb to promote its new line of burgers. The pancake chain began revamping its burgers more than a year ago, IHOP President Darren Rebelez told Business Insider, as it has tried to boost sales outside breakfast.

Hollis Johnson/Business InsiderIHOP will continue to sell both pancakes and burgers.

“We had to make a bold move to get people to be willing to talk about us for something other than breakfast food,” Rebelez said in early June.

The name change lit up social media. IHOP’s “word of mouth” score skyrocketed following the name change, according to YouGov BrandIndex data. Before the IHOb campaign, 19% of US adults said they had talked about the chain in the past two weeks. Afterward, that figure increased to 30%, the highest score since late 2012.

The IHOb name change was never meant to be permanent. And IHOP never took pancakes off the menu.