Gwyneth Paltrow dismisses rumours

Gwyneth Paltrow has hit back at reports her lifestyle brand is struggling financially.

The 'Iron Man 3' star, who split from her husband Chris Martin last month after 10 years of marriage, plans to make a lot of changes to her website Goop.com, following the recent departure of its CEO Seb Bishop and speculation the company is $1.2 million in debt.

Speaking at a promotional event for her latest cookbook, 'It's All Good,' in Hong Kong, her first official appearance since announcing her separation, the 41-year-old beauty said: "Those numbers are based on filings from a couple of years ago, so you shouldn't believe everything you read."

But the Oscar-winning actress, who claims she lives a "quiet and domestic" life, also confirmed plans to make a lot of changes to the website in the next three months and is moving her company from London to Los Angeles, according to the South China Morning Post.

She said: "We're on the verge of a lot of changes at the website right now and we have some really exciting announcements coming up."

Gwyneth, who has daughter Apple, nine, and son Moses, eight, with Chris, added: "I really love my office job. I started Goop, my website, because I had a lot of creativity and I wasn't doing as many films."

News that the actress plans to focus on her growing her business comes just days after it emerged that British entrepreneur Seb - who began working for the actress in 2011 - resigned because he was allegedly upset that she used to website to officially announce she was "consciously uncoupling" from Chris.