2015 Australian Open combines images, video, audio, and social media in sports photography

The Australian Open Tennis Championship used ThingLink throughout the 2015 tournament to cover various matches with interactive image recaps. Tennis fans were able to interact with and unlock content like never before.

Turning sports images into a media rich experience

What we find especially interesting here, is the creative combination of images, video, audio, and social media in sports photography. In the images below you will find:

1. Images are a great communication platforms for journalists and live reporters. If you are reporting about a sports event, give your images and videos a voice with audioBoom or SoundCloud playercard tags.

2. Curate multiple pieces of media content into your images and make the image a window to the whole event and related content.

3. Sports fans love the extras. Use ThingLink to deliver your readers another way to unlock content about their favorite players and teams.