Since they weren't using them anyway, I don't think removing their heads would change anything... It you want to lop off something they will respond to, it should be their bottom line that gets axed. That means steering people away from AMD overall. I don't know about you, but every time someone I know wants a new system or tech toy, they ask my opinion before buying. I'm happy to take a few minutes to research something for them and often suggest better alternatives... AMD is now off the menu...