I drank in the appearance of a couple old friends: Palatino, Stone, Helvetica, Futura (parent font to Underground Fave Futura Extra Bold Condensed – a high-powered, hard-hitting display type favored by what was loosely known as the “Minnesota School” of advertisers, who won award after award in the 1980s).

If it’s one thing the first two decades of the Internet have cost us, it’s the beauty of type (the short list of “Internet safe” typefaces doesn’t allow much room for expression). I’m all for minimalist communication – words and images shorn of all the barriers to communication – but know how much atmosphere (or meaning, or context) the right typeface can add to piece of copy.

If the universe is just, we’ll one day enjoy “font freedom” on the Internet.

11 Comments

I feel your pain. While I don’t share the same love for fonts, I do have a particular affinity for paper of all kinds. Also scorned by the Internet. And environmental concerns have made paper not very PC.

Thanks for the great write-up Tom! I’m glad you enjoyed it. There are further developments in the works for the design with all the attention it received (totally surprising by the way). Keep checking the original post at Behance over the next few days. Hopefully I’ll have something going on then.