Today on CauseTalk Radio, Megan and Joe talk to Jamie Richardson, Vice President at White Castle, about the quick-serve chain’s register fundraiser for Autism Speaks that raised $909,000 – a 48 percent increase over the previous year.

Megan, Jamie, and Joe discuss:

• The storied past of White Castle. “What Ford did for cars, White Castle did for hamburgers!” • In the 7th year of their program with Autism Speaks, White Castle raised nearly $1 million. • The importance of engaging, gamifying and incentivizing White Castle team members. • Giving customers the option to donate $1, $3 or $5 was critical to the growth of the program. • How White Castle ran a “March Madness” like contest that really got managers and employees engaged week-to-week. • How White Castle incentivized and rewarded customers who supported the fundraiser. • The background of the White Castle onion and hamburger scented candle that’s been such a hot seller! • The challenge of “fast-food cause marketing” and the ethics of supporting health causes.