Veeva Systems Expands Multichannel Capabilities for Life Sciences Companies with New Web Channel Built Into Veeva CRM

Veeva Systems introduces Veeva
CRM Engage, a cloud-based application that enables life sciences
organizations to interact with healthcare professionals (HCPs) over the
web and through mobile devices. Engage adds the online channel to Veeva’s
Commercial Suite, which also supports face-to-face, phone, and email
customer interactions, for unified multichannel communications. With
Engage, life sciences companies can extend the face-to-face visit by
facilitating a two-way dialogue online with relevant, interactive
content and personalized services like ‘click-to-chat’ and ‘schedule a
visit.’

"Today, physicians don’t have time to waste, and they are no longer
interested in generic, static, one-way interactions. They expect
information tailored to their specific needs and want answers when,
where, and how they desire,” said Eric Newmark, program director,
Business Systems Strategies for IDC Health Insights. “The most
progressive life sciences companies are meeting this need by adding
online into their multichannel mix and delivering a customer experience
that’s informed by a holistic understanding of the customer’s profile,
preferences, and interactions across every channel."

An integral part of Veeva’s Commercial Suite, Engage enables online
interactions to work in unison with all other channels, delivering the
best customer experience anywhere including on mobile devices. It also
captures all web activities in Veeva CRM for further analysis, so
companies can continuously adapt digital content to accommodate
physician preferences. This is even more crucial today, as 70 percent of
HCPs prefer digital access to pharmaceutical information and 40 percent
believe digital media offers the most personalized and relevant content.1

Engage also increases overall multichannel efficiency by allowing
organizations to reuse the same content across multiple channels. Life
sciences companies save time and resources with this ‘create once,
deploy everywhere’ content model. Engage leverages the central Veeva
Vault PromoMats content repository, ensuring that all content remains
consistent, so physicians see the same, tailored messages – whether
delivered online, face-to-face, on a mobile device, or via email.

“With Veeva CRM Engage, the web channel no longer needs to be a
disconnected silo,” said Paul Shawah, vice president of commercial
strategy for Veeva. “Veeva’s customers can now easily add new channels
as an integrated part of their promotional mix without any business
disruption, helping create a differentiated customer experience, faster.”

Veeva CRM Engage is planned for general availability worldwide in April
2014. The new product is part of Veeva’s Commercial Suite for life
sciences, which delivers the accurate customer data and compliant
content required to enable more effective customer engagement across
multiple communication channels.

About Veeva Systems

Veeva Systems Inc. is a leader in cloud-based software for the global
life sciences industry. Committed to innovation, product excellence, and
customer success, Veeva has more than 190 customers, ranging from the
world's largest pharmaceutical companies to emerging biotechs. Veeva is
headquartered in the San Francisco Bay Area, with offices in Europe,
Asia, and Latin America. For more information, visit www.veeva.com.

Additional Comments on the News:

“Multichannel is becoming even more of a reality in life sciences,
thanks to Veeva’s transformative technology. The company has
brought together online, email, call center, and face-to-face to give
HCPs what they need – when, how and wherever they want it,” said Dana
Maiman, CEO and president at DraftFCB Healthcare, a global integrated
marketing communications agency, voted most creative agency for the last
four years by MedAdNews. “Cross-channel customer feedback,
funneled into the system, also enables companies to develop highly
tailored content that resonates with individual HCPs.”

“Veeva has made ‘call, click, or visit’ a reality for life sciences
companies, opening enormous possibilities for customer engagement,”
said Jonathan Peischl, senior vice president, director of Innovation &
Digital Marketing at Giant Healthcare, winner of MedAdNews’ 2013
Agency of the Year award. “With Veeva Engage for online interactions,
Veeva Approved Email for regulated emails and Veeva CRM/CLM for
face-to-face, our clients can now execute a
well-coordinated multichannel strategy for personalized interactions
with physicians.”

“HCPs today are asking for personalized, digital content that’s
accessible at their convenience, but it’s a tall order for
pharmaceutical companies today,” commented Leerom Segal, president and
CEO of Klick Health, a healthcare communications agency named 2013
Agency of the Year by Medical Marketing & Media. “Veeva
Engage, seamlessly integrated with Veeva’s commercial applications,
provides a platform to deliver interactive content that can be created
once and reused across channels reducing content development costs while
ensuring consistency.”

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