Jan 1, 2013

Let Your Webcams Do the Walking: 7 Ways Business Can Use Hangouts in 2013

2013 should be the year you let your webcam do the walking..........
You've heard about the free mini TV station in the middle of a social network that allows you to broadcast to your customers. You've been meaning to host a +Google+ Hangout to develop a closer relationship with your audience. What are you waiting for? Here are 7 ways your business can use Hangouts On Air.

Virtual Career Fair

1. Free Broadcast Tower: You don't have to be a TV station anymore to broadcast to your customers. Using free digital tools businesses not only have a broadcast tower on YouTube, they have a free production suite with multiple cameras embedded in a social network. Combine the ability to broadcast with the +Google+ crowd sourcing tool and every company is a media company regardless of whether you have call letters. How will you use your free broadcast tower in 2013?

2. Find New Customers: In my opinion, it's not just the technology of group video chat that's unique but the webcam yellow pages to which that technology is attached. Unlike Skype, Hangouts are embedded within a place where people are going for search and social. Google+ is like a global phone book now categorized by interests. +Cliff Roth calls it a Virtual Trade Show and with the new addition of Google+ Communities, people now have a map to the booths on the showroom floor. You have your Veterans Community, your Broadcasters Community and your Real Estate Community. You have the ability to find people who are interested in your product or service and develop a face to face relationship with them via Hangouts. Realtors like +Carra Riley are now are even experimenting with hosting Virtual Open Houses via Hangouts. Hangouts are leading to a global de-spatialization of products and services. We are reducing the physical space between us and increasing our customer base. Much like our fingers did with the yellow pages in the 70's, now our webcams can do the walking....

3. Classes: Teach your clients about what you do. Take +Yarn Mountain for instance. +Christina Blount Presnell has created a global, virtual Knitting Lodge. Even though her hip little yarn shop is located in Virginia, she crowd sources and finds global knitting enthusiasts via Google Plus and then invites them into a face to face encounter via webcam in a Hangout. Recently, we brought in two of our IT guys to share with +Veterans United followers how to Hack Proof their phones and computers. Find your experts and share their expertise. Some Hangouts called Hangouts on Air also stream live on YouTube if you wish. So if there aren't enough seats in your free virtual classroom (9 + the host), others can still watch it live. The session also automatically records to your YouTube Channel.

4. Office Hours: An open Hangout is an open door to conversation with your future customers. It's like a welcome sign in your window that says come inside and sit a spell on your Virtual Front Porch. Every weekday at 4pm Central, I host a "Virtual Front Porch" Hangout on the +Veterans United profile just to meet people, chat with old friends and talk about everything from the day's news to new digital trends. Don't know what to talk about? Give them a behind the scenes tour of your office space or take your laptop on the road and open the Hangout from an interesting location in your community.

5. Add Human Media to your Social Media Campaign. The Human Media Movement and Hangouts are the new roots anchoring social campaigns. No longer do you have to just interact with your customers via text based postings on social networks, you have the ability to talk to your customers face to face which is a deeper level of interaction. It's real time, living breathing human media and it trumps chatting with a person's avatar. As +Mike Elgan correctly points out, "Humans aren't designed to communicate with someone they can't see." These webcam interactions via Hangouts lead to a civility in communication and there's even science to back up the theory that people are nicer in person than they are on text based social media posts. You have to reason that phenomena also translates into a closer feeling with the people you interact with in person, even if it's via a webcam. On Twitter, people will say "I follow Sarah." On Google+, they say "I know Sarah." The difference? Face to face interaction in Hangouts. Do you want your customers to follow you............or know you? Whom would you rather do business with?

"Face Time Generation" Video Chats in Sleep

6. Improve Customer Service: With video cameras now standard on many mobile devices and with the "face time generation" highly familiar with video chat becoming consumers themselves, more people will become accustomed to interacting with customer service agents face to face versus phone calls. No longer do you have to listen to hold music. You can watch a video about the company on your smart phone while waiting to video chat with the customer service rep. Just like a bricks and mortar business where a salesperson greets you at the door and asks "How may I help you?"....in the future, a sales person or a "video concierge" could greet you at the Virtual Front Door of your website and ask you via webcam "How may I help you?"

7. Virtual Career Fairs: The emerging platform of Human Media is a powerful recruitment tool as it allows you to crowd source job candidates and interact with them face to face without having to fly a prospective employee to your office. +Veterans United recently hosted a Virtual Career Fair via Hangouts On Air where the company was able to interact face to face with out of state job seekers. +VetNet HQ is also putting Veterans to work by hosting Hangouts that provide everything from resume writing seminars to fireside chats with employers looking to hire veterans.