Toy Industries of Europe

Our priorities

The most important issue for TIE is that children are safe when they play with their toys. Not only this, but our industry and our members’ credibility and reputation depend on this commitment, which is why toy safety is our number one priority.

Our responsibility as a sector goes beyond our commitment to making safe toys to cover such issues like fair competition, communicating responsibly with children and their families as well as sustainable innovation.

Playing is universal. Play is a fundamental right and essential to a child’s personal development. TIE and its members are acutely aware of the importance of play, and actively work to champion this awareness with European and national policymakers.