BREASTFEEDING DADS … IF THEY HAD THE TOOLS, THESE DADS WOULD GET THE JOB DONE.

Research shows that dads offer crucial support in the breastfeeding journey. If a partner is not supportive of breastfeeding, moms are likely to quit when the going gets tough.

BFDad2Project Breastfeeding is a new ad campaign to empower dads to take a more active support role in their baby’s nutrition. The project was inspired when Hector Cruz, a professional photographer and new father, helped his wife Nicole, through the early days of breastfeeding. The couple struggled through nipple pain and saw the lactation consultant together. Cruz saw how much a dad can help out and wanted to encourage other dads to step up and offer their partners the support they need.

According to their website, Project Breastfeeding is aiming to destigmatize public breastfeeding, educate men and empower women. It is refreshing to see a campaign that speaks to the influencers in a mother’s life, recognizing the many factors that are part of the choice to breastfeed. When a mother’s family, friends and community support her in breastfeeding she has the best possible situation for nurturing her child – and that benefits all of us.