Monday, February 23, 2009

Rick Liebling has created a Period Table of Social Elements on eyecube that made me get thinking on brands use of social media. I included the image below, and the key can be found in the original post on eyecube.

In his words: Social Media really is a lot like chemistry. There is a huge pool of elements you can choose from and an infinite variety of combinations you can create. Twitter + sharing + commenting will give you a different result than blogging + LinkedIn + Flickr. Then of course there are the active ingredients - the people. A dash of Chris Brogan plus a big helping of David Armano and the whole thing changes again.

Often we are approached by brands and clients saying "I want a Twitter strategy" or "I want to be on Facebook." But not every brand that succeeds on Twitter will succeed on Facebook. @Comcastcares uses Twitter as a tool, but can you find a successful Comcast effort anywhere on MySpace?

As agencies, we need to find the right mix of social elements, and when appropriate, the right hyper-connected people to work with or learn from, to deliver the best possible Social Media Mix to our clients.

This gives a great image of all the different options in a quick-get way of understanding the mixing and matching capabilities of all-things social. You blow up a balloon with CO2 and it sits on the floor. Inflate it with helium and it floats.

45 comments:

Glad you like my Periodic Table. Please consider it a jumping off point, not a landing point. Hopefully it will expose people to some new 'elements' and get them thinking about how, and with whom, they can engage in Social Media.

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