I saw Lakshya (meaning goal) yesterday for the first time. It is an India war film revolving around the life of a person ( Hrithik Ro...

Startup Idea - Marketplace for Unconventional Advertising

The Problem – Limited
advertising options and increasing advertising budgets have led to steep rises
in advertising rates of these options. This has affected the return advertisers
can get on their advertising spend, at times making it unreasonable for them to
do so.

Rationale – A host
of unconventional advertising sources exist which are largely untapped. Tapping
these would tend to bring down the advertising costs of advertisers, help them
target better and also generate additional revenue of vendors of these new
advertisement options.

Current Competition
– This unconventional advertising market is still untapped.

Competitive Advantage –
The market is largely untapped. A first mover advantage can prove to be a
significant competitive advantage. Also the volume and quality of the data will
create barriers to entry in the future.