At our house, we reduce, reuse, and recycle just about everything. I didn't think we were that special. I thought EVERYONE did it.
Apparently, I was wrong.

Sometimes, when traveling, I'll be at a cafe or airport or some other location having a bite to eat. I typically have water with my meals, so when I finish, I try to do what I always do, which is toss the empty water bottle into the recycle. I'll look... and look... and look some more... but more often than I'm comfortable reporting, I won't find a recycle bin. I'll finally just ask someone where I can throw my plastic bottle, to which I receive a quizzical look and the wrong answer:

"In the trash."

This always makes my crunchy side crumble into a sad panda face.

If I'm in a public place, I really don't have much of a choice. I can either throw the bottle away or carry it in my bag. So after some trips, I'll come home with a collection of water bottles at the bottom of my bag. If I'm at a friend's house, though, I do two things. First, I question our friendship. Second (and really, they brought this on themselves), is to shame them until we find a secondary receptacle to place the plastic bottle in.

They love it when I shame them.

With the minimal experiences I've had in coming across bottles being tossed into the regular garbage bins, I was optimistic, thinking my experiences were random instances that were not indicative of a larger problem. I thought SURELY the percentage of plastic beverage bottles that were recycled was darn near close to "all of them".

The ReBorn Bottle

Thankfully, Arrowhead launched their ReBorn bottle to spread the word.

On America Recycles Day/November 15th, Arrowhead launched the ReBorn bottle with a community event in San Francisco. Through a partnership with Keep California Beautiful, about 150 volunteers beautified the Fisherman’s Wharf area:

• Removing waste and recyclables from the Aquatic Park and several Golden Gate National Park locations
• Painting and varnishing at Hyde Street Pier
• Clearing marine debris using underwater robots with nonprofit Rozalia Project for a Clean Ocean

To continue long-term community beautification, Arrowhead donated a recycled plastic park bench to the area and sponsored 4 solar-powered Smart Belly stations for recyclables, waste, and compostables, a first for US public spaces. They’re not just bins, but provide infrastructure and measurement tools on quantities collected.

Recycled plastic is simply a better source of plastic. It’s part of Arrowhead’s ongoing commitment to preserving our natural springs, and ensures that every bit of Arrowhead, both inside and out, is truly Born Better.

Better IS the new ReBorn Bottle – proof recycling works.

Want to help?

If you want to help spread the word about Arrowhead's recycling and sustainability efforts with the ReBorn bottle, please visit their Facebook page, like, and share with your friends.

You can also pin the above infographic to Pinterest or share on your other channels by clicking the share buttons below!

Thanks!

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Hey, just so you know, this post is sponsored by Arrowhead Water. I decided to participate in this campaign because I feel so strongly (STRONG LIKE HULK!) about reducing, reusing, and recycling.