How to Find the Best Content to Post on Social Media

The business makes money by selling health and nutritional coaching. Most of the business comes through the website, where there's an active blog.

Here's a few details about the blog:

We publish 5-10 blog posts per month

We’ve been doing that for about 6 months, so we have around 40 blog posts to share

30 of those are evergreen posts

So, let's say we share one of these posts per day on social media, and then we recycle (or re-share) them. We now have a month’s worth of content that we can put on autopilot by planning ahead and scheduling that content to post.

We’ll also add our newly written posts to this recycled content, so we continue to build up that list.

Think of these blog posts as our baited hooks. It's the engaging content that will get social media fans and followers back to our website. Once they're interested in our content, now we can monetize them.

We'll turn them into customers, subscribers, ad-clickers, page-viewers -- whatever makes us money. (think about your own business goals)

Add Pages to the folder. You can do that by pasting in the URLs of the Facebook Pages you like, and once they appear, drag them over to the folder you’ve just created.

We’ll be using this folder to collect content sources for the rest of my examples.

2. Search Facebook Lists

Facebook’s suggestions are great but they will not show you all the Health Pages you want to see. Fortunately, there’s a good way to find Pages you might not find via FB’s suggestions, and that’s through Facebook lists.