This is very interesting.
This has been brewing since about 5 or more years ago. But I think Google has all what it takes now to enable this! I think the libraries will be on Java language. But... does this mean that the TV's will have to be connected to the internet through DSL and RJ-45 connectors? How about bi-directional cable? what ever happened to that? Like thru2way?

Google is having a significant impact on the tech industry by becoming a software supplier and challenging Apple, Microsoft and others in this domain. It is good to see a healthy level of competition exists in the tech industry.
Another interesting breaking story on CNN and other news networks is Facebook has been caught privately hiring pr firms (Burson-Marsteller, etc.) to raise privacy concerns about how Google and other companies handle user data with journalists. So Facebook is the funding behind most of the questions being raised about smart phone user privacy in the media recently and their intent was not altruistic.

I see TV's getting more and more smarts. The PS3 changed the game a bit by providing so much horsepower to your TV display and focussing more on media capabilities. They have really done a pretty poor job leveraging it but it's getting better. I really don't see a need for yet another device for TV.

It is going to take extra 5 years for this technology to sync. It is on the way but none of the players will solve it. Someone not there is the owner of the idea. These ideas are old tied processes that never worked

Can you tell us which study "In the US, TVs are viewed three times as much as PCs" is from? In addition, will USB 3.0 play a part in this? Google TV seems to be moving in the right direction since sites such as Netflix and Hulu allow on demand TV watching. In addition, will these apps allow you to enhance your Google TV experience? Finally, there are no mentions about how the apps will be tested. Glad that developers are invited and interested, but will Google open up this opportunity for Tech Comm and other folks to take part?

The essence of the article is Google TV is now open for application developers to design, test and install their application. On the other hand what the article is describing about the TV over Internet is still very far from realization in a practical situation as the TV over Internet is inferior compared to conventional TV today. But still lets hope best for the Google TV.

What is the mechanism to prevent the introduction of malware into these interconnected systems? The tightly controlled (iPhone) Apple App store has the advantage that it provides a barrier of entry to malware in comparison to open systems.

“Worldwide three quarters of homes have a TV. Only two million are connected to the Web today, but that is expected to grow to as much as 43 million by 2018, Wilson said. In the US, TVs are viewed three times as much as PCs, he added.” Now this sounds very good, but when the price of a good big screen TV (55 to 65 inches) drop to under $1000, these figures are going to change. We still live in a digital divided computer world. How can people gain Internet access when some people cannot purchase a PC? At the college level, there are some students that do have a PC at home or Internet access because they cannot afford it. It is wonderful if you are a student and stay on campus. I heard figures like this during the “Internet Rush” years of the 1990’s. By the way, 2018 is only seven years away…think about.

In conjunction with unveiling of EE Times’ Silicon 60 list, journalist & Silicon 60 researcher Peter Clarke hosts a conversation on startups in the electronics industry. One of Silicon Valley's great contributions to the world has been the demonstration of how the application of entrepreneurship and venture capital to electronics and semiconductor hardware can create wealth with developments in semiconductors, displays, design automation, MEMS and across the breadth of hardware developments. But in recent years concerns have been raised that traditional venture capital has turned its back on hardware-related startups in favor of software and Internet applications and services. Panelists from incubators join Peter Clarke in debate.