Lee Applbaum

Global Chief Marketing Officer

The Patron Spirits Company

Lee is a senior executive, innovator, and team leader, with proven strategic, creative, and communications expertise in the fields of brand and retail marketing. He has nationally recognized achievements in digital and social media, brand building, and product development. Lee currently serves as the Global Chief Marketing Officer at Patrón Spirits International, AG, responsible for leading their luxury portfolio of brands, including the world’s number one ultra-premium tequila. He directs all global, integrated marketing efforts across creative, media, PR, product development and innovation, and experiential activation in over 130 countries.