Shibuya teenagers get a peek into Ninomiya’s drama

Peek-a-boo: Fans sneak a peek into a construction site to see a video message from Nino

A construction site set up in front of Shibuya’s iconic shopping mall 109 to promote Kazunari Ninomiya’s (27) upcoming drama has attracted more than 20,000 people since Saturday, reports Oricon.

Nino’s drama “フリーター、家を買う (Freeter, Ie wo Kau)” revolves around a construction work theme, which inspired its latest promotion, where peeking holes allow people to watch 30 second videos of behind-the-scenes footage, 3D footage of Nino in his construction site uniform, and messages from those involved with the drama. The site had opened on Saturday and will remain open to the public until October 13.

It has been reported over the first three days, more than 20,000 people had come for a sneak peek.

The drama follows a recent university graduate who quits his first job after merely three months and becomes a freelancer (freeter in Japanese). After his mother is diagnosed as suffering from depression, he re-thinks his life and his relationship with his family and begins to set goals in making things better for everyone.

Event organisers had predicted the promotional site would be a hit with fans.

“This event has required us to set up a macho-man’s construction world right in front of SHIBUYA 109, the trend-setter shopping mall for teenage girls. Of course it’s going to get the girl’s attention!,” an organiser said.

“フリーター、家を買う (Freeter, Ie wo Kau)” starts on Japanese TV from October 19 and the cast includes Karina (26), Atsuko Asano (49), and Naoto Takenaka (54).