Laura Geller finds home at Ulta

NEW YORK — Makeup brand Laura Geller Makeup has announced that it will be available next month in all 400-plus Ulta retail locations throughout the United States.

In addition to retailing the brand's signature collections — which include Baked foundations, Spackle Under makeup primers, The Real Deal Collection and many face, eye and lip products — Ulta also will have exclusive kits, such as Flawless in a Flash, as well as such special selections as the Baked & Beautiful kit.

"I'm absolutely thrilled to be joining forces with Ulta in such a comprehensive and broad way," Laura Geller said. "Their hands-on approach to providing the most informative, interactive and fun experience with their clients is exactly how I feel about my brand too. Laura Geller Makeup is about providing all women with the tools needed for an effortless, fast, fun and fresh makeup application that works no matter what their age, where they're going or what they're doing."

The brand also will be supporting the expanded Ulta availability with a "gift with purchase" program, a select personal appearance and artistry events in several top stores across the country. In addition, Laura Geller Makeup will have an increased presence on Ulta.com.

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