Friday, December 09, 2011

As you head out for the weekend, here's some inspiration on how you might engage corporations in your cause or in your community. Norte Beer of northern Argentina flips social conventions, cleans up towns, and makes girlfriends fall in love with their guys, out with the guys. Enjoy!
Read more →

Thursday, December 08, 2011

Earlier this week, I introduced you to Emily Taylor and SponsorPark.com, which she co-founded. Today, meet Kris Mathis and his creation, SponsorPitch. Kris has more than 10 years of experience in sponsorship marketing both selling to, and representing, Fortune 500 brands. He started his career with Edelman in New York City, representing clients, such as 20th Century Fox, Johnson & Johnson, and Siemens. Prior to starting SponsorPitch, Kris served as International Product Manager for Paris-based mobile gaming startup, Gameloft, at the time named the fastest growing company in Europe by Business Week. Along the way, he has been featured in...
Read more →

Tuesday, December 06, 2011

This week I'm profiling two sponsorship resources you should know about, SponsorPark and SponsorPitch. Before blogs and social media, before the internet, before Kim Skildum-Reid and Anne-Marie Grey wrote their Toolkits for sponsorship seekers and for sponsors, and before IEG launched its newsletter, sponsorship buyers and sellers were like the One Hundred Monkeys, who each learned a better way to eat their sweet potatotes from friends and family. (Find the story here by scrolling to the bottom.) Finally at about the one hundredth monkey, consciousness shifted, and this new way to eat sweet potatoes took hold among all the monkeys...
Read more →

Sponsorship Strategist Gail Bower

Gail Bower transforms organizational complexity into strategies that result in sustainable revenue, increased growth, and greater value. Author of "How to Jump-start Your Sponsorship Strategy in Tough Times," she’s a professional consultant, coach, writer, and speaker, with more than 25 years’ experience in marketing and managing some of the country’s most important events, festivals, and sponsorships. A trusted media source, Gail’s been quoted in Time magazine, Fox Small Business Center, MPI’s One+ magazine, among many others. Visit GailBower.com for more information.

My Other Accounts

How to Jump-Start Your Sponsorship Strategy

Gail Bower's Guidebook: How to Jump-start Your Sponsorship Strategy in Tough Times

Does the recent economic upheaval that sent seismic shifts through our culture have you wondering what to do next with your sponsorship development efforts?
Marketing and sponsorship strategist Gail Bower wrote this short guidebook for you. Get the confidence, perspective, and techniques you need to jump-start your sponsorship strategy today.
“A professional GPS system to keep you on a successful track.”
- Steven Wood Schmader, CFEE,
President & CEO
International Festivals & Events Association (IFEA
World)