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PISON TECHNOLOGY

REBRAND & VISUAL IDENTITY

Client Pison Technology

Pison Technology is building the future of human interaction. They have developed full stack technology to capture hand and wrist signals. Using wearable sensors, machine learning algorithms and signal processing, they provide an API to the human hand. A way of extracting complex signals from motor neurons for use in various digital devices such as smartglasses, computers, or medical and industrial equipment.

Helmed by our lead designer J Collins and creative director Kalle Hellzen, Warm & Fuzzy set out to develop a complete brand identity for Pison. Starting from the ground up we took them through a series of workshops to determine their core language. Our team flew out to their offices in Boston for a full grasp of how the company operates. Through thorough understanding of their culture, mission, and goals we were ultimately able to establish a full visual ecosystem and vocabulary that included a new logo, brand book, and language guidelines.