LH Cargo

Motion Design

How do you show complex processes in an easy to understand and quick way? When I was approached by the guys from Hamster Film this was main requirement for their Lufthansa Cargo Project. We kept it at the airport and found easy to read analogies.

Designwise this was a little tricky. The color palette was seriously limited but the client wanted the animation to be more than just information graphics. We ended up with a vectorbased design that allowed to be formal but also tell a story. Breaking up the steril look with a lot of little moving elements to make the world seem alive.