Billionaire Jeff Bezos Will Star in Amazon's Super Bowl Ad

In a 30-second clip of an Amazon commercial, the unthinkable happens: Alexa loses her voice.

The ad, teased in advance of Super Bowl Sunday, features a woman brushing her teeth and asking Alexa for the day’s weather forecast. As Alexa delivers the information, the virtual assistant makes a coughing noise and stops short.

The ad cuts to a news broadcast reporting that Alexa has lost her voice. At what appears to be Amazon’s headquarters, founder and CEO Jeff Bezos speaks with an employee about the incident, baffled.