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Canon Refreshes the IXUS and PowerShot Range of Cameras

Canon makes first-class photography more accessible with high-end features such as Full HD movie recording and creative filters now available across new range of IXUS and PowerShot models

Canon announces the launch of eight new compact digital cameras in its stylish IXUS and popular PowerShot series. Leading the way in the new IXUS range is the IXUS 310 HS, the IXUS 220 HS and the IXUS 115 HS. For the PowerShot series, the PowerShot SX 230 HS is the latest addition to the popular SX series. The new models also include the PowerShot A3300 IS, A3200IS, A2200 and A1200

The two key models – IXUS 310 HS and PowerShot SX 230 HS were developed with the utmost focus on performance and quality, boasting of features such as Canon’s High-Sensitivity (HS) System, full high-definition (HD) video recording. For the first time ever, the PowerShot SX 230 HS will also include GPS functionalities. The entry level compact cameras champion artistic photography with fun and useful features while providing the excellent image quality that the Canon brand is synonymous with.

The IXUS range: A perfect combination of style & substance

The latest addition to Canon’s IXUS range is the IXUS 310 HS, IXUS 220 HS and IXUS 115 HS. The IXUS is the embodiment of Canon’s focus on merging superior high-performance technology with an eye-catching and sleek form factor. All three new models come with the latest Canon HS System which allows sharp and stunning photos to be taken under challenging low light conditions. They also feature a 12.1 High-Sensitivity CMOS sensor and wide angle lenses (24mm for both the IXUS 310 HS and 220 HS and 28mm for the IXUS 115 HS), allowing the capture of sharper and brighter images.

Leading the pack is the IXUS 310 HS, the successor to the popular IXUS 300 HS, with its F2.0 wide aperture which enables faster shutter speed to prevent camera shake, while blurring the background to make the subject stand out. Additional modes such as Aperture Prority (Av) and Shutter Priority (Tv) have been added to the IXUS 310 HS. These modes provide the user with greater control over their shots. Consumers will also be impressed with the stylish design of the IXUS 220 HS, which is the world’s slimmest compact camera with 5x zoom.

Zooming in on excellence: The PowerShot SX 230 HS

Known for their long zoom capabilities, the compact PowerShot SX series now includes the new PowerShot SX230 HS. The PowerShot SX 230 HS boasts a telephoto lens of 14x optical zoom, thus providing users a focal range of 28mm to 392mm, making them ideal for either close-ups or wide shots. For the first time ever in a Canon camera, the PowerShot SX230 HS comes with a built-in Global Positioning System (GPS) feature with geo-tagging that allows users to easily tag and identify photographs from anywhere in the world. For the first time in the PowerShot SX series, the SX230HS features the Canon HS System, allowing for sharp and stunning photos to be taken under challenging light conditions.

The latest ranges of IXUS and PowerShot SX models take photography to the next level with more features than ever before.

Features for new IXUS and PowerShot SX models:

New movie digest feature

Creative filters

Beautiful images made simple

Inspire your creativity with the new Canon PowerShot A-series

Turning our attention to the latest additions of the five new A-series, the PowerShot A3300 IS, A3200 IS, A2200 and A1200 are packed with new creative and improved intuitive features. Equipped with a new 28mm wide-angle lens, 5x optical zoom (PowerShot A3300 IS and A3200 IS only) and HD movie recording, the new A-series range of PowerShot cameras is the perfect camera for those looking for value-for-money purchases. In addition, for the first time ever in the A-series, the cameras feature the advanced DIGIC 4 image processor.

Shoot HD movies with a compact camera

For the first time ever with the the PowerShot A-series, the new models offer high-definition (HD) movies with the HD Movie recording mode. Users can now effortlessly shoot sharp, high quality HD 1280 x 720 videos with clear audio tracts.

The “miniature effect in movie” feature provides for shooting at a slower frame rate for dramatic and compelling time-lapse style videos (which appear like miniatures).

A wide variety of features and functions

Live View Control is another useful feature in these new models, providing beginners with user-friendly terms for altering brightness, vividness and colour tone within the camera, making it easy to alter the look and feel of an image.

Ensuring a low-disturbance when capturing photos of a sleeping baby or a wedding ceremony, the PowerShot A3300 IS, A3200 IS, A2200 and A1200 models come equipped with a new Discreet Mode. With the press of a button, the camera's auto-focus assist beam, sound and flash are turned off, making it easier to capture a photo without unnecessary sound or distractions.

The new PowerShot A3300 IS and A3200 IS boast of the Dynamic Image Stabilizer (IS), previously only available in Canon’s high-end PowerShot cameras. The Dynamic IS records steady video footage even when recording on the move.

As for the other PowerShot A-series models, another technology that compensates for potential camera shakes is the Blur Reduction feature, helping to reduce image distortion and to ensure crisp photos (available in the PowerShot A2200, A1200).

Similar to the latest IXUS and PowerShot SX series, the new A-series cameras are equipped with advanced Smart AUTO including Subject Detection, Creative Filters including Toy Camera and Monochrome mode, providing an increase in overall convenience and efficiency.