Mobile Apps in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.

The European mobile apps market generated total revenues of $67.3bn in 2017, representing a compound annual growth rate (CAGR) of 5.7% between 2013 and 2017.

Market consumption volume increased with a CAGR of 6.9% between 2013 and 2017, to reach a total of 1,102.5 million applications in 2017.

The value of the European market has been shaped by fluctuating monetization rates that supressed the growth of the market in spite of strong growth of volumes through 2014-17. This is attributable to unstable demand in the gaming segment of the market - amid high dispensability of these products - that accounts for the top grossing apps in terms of consumers’ expenditure.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Europe

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Europe