Why webinars are a key tool for marketing professionals

Webinars are still an easy and quick way of educating large audiences, especially when attendees are located in completely different cities or even countries. However, they also provide marketers with a key tool for business growth, boosting brand recognition and sales.

Is it time to upgrade your CMS?

6 tips for great communication on a development project

Communication is as integral to a project’s success as any technology, tools or implementation strategies. After all, in order to get where we need to go, everyone needs to be following the same map. When communication falters, so does the project’s vision. If regular check-ins aren’t completed or there isn’t an open dialogue from each side, mistakes and assumptions arise – and we all know what they say about assumptions.

Turning your personalisation efforts into solid ROI

Marketers acknowledge the value of personalising content and communications: it increases loyalty, drives higher conversions and grows revenue. Despite this consensus, the journey to true 1-to-1 personalisation can appear daunting from the outset.

How can a CMS improve the ecommerce function of your website?

According to eMarketer, by the end of 2017, shoppers will have spent more than $23 trillion online, and this figure is set to grow at between 5% to 6% a year until at least 2020. That’s a lot of potential customers. What should online retailers be doing to engage with them?

Patience is dead - so why does your UI demand it?

How to make a solid content marketing strategy on a shoestring budget

If there’s one thing I hope you’ll take away from this article, it’s that big bucks don’t always get you big results. A company may think that throwing lots of cash at a certain project or venture is a guaranteed way to get a better outcome than those companies with much shallower pockets. Well, they’d be wrong, because the principles behind effective content are the same regardless of your budget: know your audience well and use that insight to provide them something relevant, timely and genuinely useful.

Are session recording tools a risk to internet privacy?

Internet privacy and more specifically, the use of session recording tools have been a hot debate in recent months. While regulators and industry leaders concern themselves with how marketers will use the recorded sessions collected from these tools, there are also concerns regarding the social and criminal impact of storing personal, privacy-sensitive data without the visitor knowing.

Is your web application ready for a facelift?

In this article we share a few quick win tips on how to improve the interface of your web application, portal or intranet and highlight the business benefits of upgrading your app to be more intuitive.
Whether it’s a customer database, an online portal, an internal scheduling system, a maintenance programme or a staff intranet, the purpose of having software is to make operations more efficient and often improve communications.

The Key To Successful Branded Content: Experimentation

The number one content marketing enemy? Boredom. It’s important to keep your brand from stagnation by embracing creativity and experimentation. New content formats and platforms are constantly springing up and making headlines, but businesses often sadly lag behind current trends.

How to Understand Your Customer Needs Through Social Media?

Social media is generally known to be a tool of online communication that is used to easily share information and bring together people with similar ideas on the internet. But brands use them as a marketing tool. And their customers use social media to either appreciate the brand or most commonly, criticize it. Do you know this social media criticism is your way to reach customer needs?

Maximising margin in the last mile

The last mile is a concept that seems to keep creeping into the retail agenda, mainly because it’s a common tripping point for businesses, who are facing fresh logistical challenges in terms of how, where and how quickly converted sales are fulfilled.

How to avoid digital project failure and save £££s

If you have a new website or web application development project on the horizon, you’d think it would be obvious that to achieve success, the right planning is vital. Yet, it is still surprising to see that 70% of projects fail due to lack of user acceptance (1). Businesses are still continuing to develop digital products that are falling short of their users’ expectations and wasting thousands of pounds in the process.

What should enterprise businesses look for in a CMS?

With so many providers on the market, each promising countless different functionalities and capabilities, how do marketers decide which content management system (CMS) or enterprise management system (EMS) is right for their organisation?

6 Reasons To Partner With An Experienced Development Agency

Outsourcing development work can be a difficult decision to make and many agencies have stayed away from it due to bad experiences in the past. So what are the benefits and what do you need to be wary of?

How the iPhone Changed the Face of Advertising

Pros and Cons of Live Chat Tools vs Online Feedback Surveys

Providing a positive customer experience (CX) is becoming increasingly important among digital businesses. It is even seen as a major differentiator. Being able to provide a good CX for your customers means ‘staying in tune’ with their needs and making sure they are fully satisfied with not only your product or service itself, but also the experiences they encountered along the journey.

How to use visual feedback for web design

Creating or enhancing your website can take a lot of time and effort, especially when you factor in user feedback. The process involves lots of emailing back and forth, revisions to pages, and meetings among designers and developers as well as various other teams within the company. Well, at least that’s how it used to be done.

Get Better SMS Marketing Results with This Periodic Table

SMS Marketing has proven to be effective for small businesses and large corporations. But to do it right, there is a certain number of rules a business owner should follow. This SMS Marketing Periodic Table will help you get the most of your text message marketing campaign.

Is your web content management system still coping with today’s digital challenges?

On a day-to-day basis, digital marketers deal with an increasing number of evolving challenges, including maintaining brand consistency across global markets, managing content on different channels, and avoiding data breaches. Can their demands be met by their existing web content management platforms?

When it comes to bad advertising, annoying your audience is one thing, but causing offence can be detrimental past the point of recovery.
You might have the right product, but what if you have the wrong target audience? Or worse, create something that excludes and insults various audiences? Agencies and content producers are full of ideas, but even with all the market research and customer insight in the world, there can still be moments when the target is hopelessly missed.