Fleming’s Prime Steakhouse & Wine Bar

Father’s Day Campaign

Making Dad’s day. With steak. Obviously.

When it comes to dining out on Father’s Day, steakhouses are the #1 choice.Our challenge was to persuade guests to choose Fleming’s over competing restaurants by presenting three distinct offers: a three-course Tomahawk prix fixe menu, bourbon tasting experience, and Father’s Day brunch.

The Client—

We partnered with Fleming’s to explore a creative evolution that would appeal to a broad audience and differentiate Fleming’s from other steakhouses. We focused on the experience of dining with Fleming’s—turning the everyday into a celebration, and celebrations into something extraordinary.

We built an integrated campaign from the ground up, leading production and art direction.

We took a creative approach to the brand’s typical email template to demonstrate the impressive size of Fleming’s Tomahawk steak.

Throughout the campaign, our messaging took on a warmth and humor just slightly reminiscent of Dad’s jokes.