When it comes to social media marketing, one size does not often fit all. When coming up with your strategy, it’s important to narrow down target users. Who’s your audience? Where’s your audience? If you’re a small local business, you most likely know the answer to those important questions. But how do you reach them online? Build up your social media presence with these helpful pointers.

There are a growing myriad of consumer review websites for small business owners to create accounts for their brands on. However, one stands above the rest as the ultimate weapon for small business owners – Yelp. Yelp.com allows users to search for local businesses and leave reviews of their experiences with its products and services. The site is an important tool for small business to build a brand and grow […]