Organisers of Superbar, the new Milan-based international bar event, have announced doors will open to the show on September 30 and close October 3 2013.

Billed as Italy’s first bar show by event owner You Events, the event is aimed at trade and consumers and is partnered with Bargiornale magazine, owned by 24 ORE Group.

Based at Superstudio+ in central Milan, the event will include talks, workshops and seminars from bartenders, training sessions, tastings, new product launches, competitions and events dedicated to consumers.

Around 80-120 exhibitors are anticipated and the event is expected to attract 5,000 trade and 12,000 consumer visitors.

Tickets, which can be bought on the door or from the Superbar website (currently under construction) cost €30 for consumers while special offers are available to the trade.