Please Read, But Don’t Buy Ad from Ray Korte

Out of all of the takeaway selling & "don't buy" ads on the site, this probably is the most blatant & direct one of them all. It repeats a bold headline...View More stating "DON'T BUY" three times just in case they didn't get their point across. However, it's important to note that unlike other takeaway ads on the site which usually chase people away, they start by telling you to "please read this". Overall, this is an impressive example of take away selling for an auto dealership.

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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