Ethos SUMMIT, a premium retail chain of luxury watch boutiques in India and Carl F. Bucherer have together brought an innovative mechanical timepiece ‘Patravi EvoTec DayDate’ to India, for

Ethos SUMMIT, a premium retail chain of luxury watch boutiques in India and Carl F. Bucherer have together brought an innovative mechanical timepiece ‘Patravi EvoTec DayDate’ to India, for the first time ever. Yashovardhan Saboo, CEO, Ethos Swiss Watch Studios and David Vallata, MD, Asia Pacific, Carl F. Bucherer launched the watch. The event saw the brand announce Atul Kasbekar, India’s leading photographer and celebrity manager, as the new brand ambassador for Carl F. Bucherer in India. ‘Patravi EvoTec DayDate’ is the first watch model by the brand with an extraordinary automatic calibre and is the first step towards a new era of watch-making. The time-indication ensemble, i.e. the dial and hands, is framed by a broad rubber bezel. Both the front and back of the striking yet elegant case feature sapphire crystal. The ‘Patravi EvoTec DayDate’ features a small seconds hand at 6 o’clock, which skilfully echoes the shape of the case, a clearly formed weekday display at 9 o’clock, and an exuberant large date display in the upper-left quadrant of the dial.

Speaking at the launch of Patravi EvoTec DayDate, Yashovardhan Saboo, CEO, Ethos Swiss Watch Studios said, “This innovative watch is a remarkable design expansion to our already existing Patravi line. Based on the CFB A1000 movement, the timepiece is the perfect setting for this example of the art of mechanical watch-making. We are the exclusive distribution partners for CFB in India; hence the brand collection is available at all Ethos SUMMIT stores across India.”

Enthralled to be the brand ambassador for CFB in India, Atul Kasbekar said, “I have a fascination for watches and already own many of Carl F. Bucherer watches. To me, the watch is the perfect synergy between art and technology, passion and precision and this is apparent in every single CFB watch, so I am very proud to represent the brand in India.”