AdWords Fundamentals: Exam study guide

About this study guide

The AdWords Fundamentals study guide includes three modules with relevant information and additional study guide materials.

Throughout this study guide, you'll get information about Acme Agency, a fictitious digital advertising agency that employs 25 people and has headquarters in San Francisco. Acme manages AdWords accounts for small and medium-sized businesses located throughout the United States, and offers comprehensive marketing planning services, including advertising with AdWords. We'll use Acme and its clients to go over scenarios, examples and tips to help you prepare for the AdWords Fundamentals exam.