The couch potato is considered to be a slang used for a person whose recreation consist watching Television. Not much has changed in a life of couch potato like me expect mode of the device changed from television to Mobile. It’s a long journey from “Bina TV“ Wala India to “Digital TV” Wala India. Younger…

Data Management Platform: In a layman term, it’s a data warehouse, it’s a software that houses information and disseminates in a way that is useful to any business like agency, publisher. Agency now buy media across sites, exchanges and ad network, DMP help us to tie all this at one central place and help us…

GDN vs Programmatic: S. No. Google Display Network Programmatic 1. GDN is an ad network, a product of google which has millions of sites as an inventory (these inventories are the same ones signed up to google Adsense) An automated media buying platform where inventory is huge, it has a collection of ad networks, ad…

HTML5 creative upload steps in doubleclick campaign manager (DCM) After the HTML 5 creative took over the flash ads, all the rich media creatives are trafficked in HTML format only. Let’s know the step-wise process to create HTML 5 ad unit in DCM. Checklist: HTML5 files should be in .zip or .adz format which should…

The buzz may be too much around but the real fact is that real time advertising is not for all advertisers. Test budget could be fine but before spending the complete budget on it, there should be some check done before diving into it. Below are the checklists an advertiser should always look for: Is Display…

What is a click tracker? A click tracker is a tagged landing page URL which helps to track the number of clicks happened on a banner, link, email, or any form of ad which is clickable. With the help of a click tracker, the success of an ad can be easily evaluated. S No…

VAST full form is “Video Ad Serving Template” whereas MRAID full form is “Mobile Rich Media Ad Interface Definitions” VAST is used as a standard for video player whereas MRAID is used as a standard for mobile What is Rich Media (video) advertising This standard defines the communication between the video player and the ad…

The issues faced are: Understanding of third party tags i.e. one should have clarity on the code and where the macros has to be used, otherwise that will lead to reporting issue w.r.t publishers, placement of the ad tag should be properly managed i.e. where the ad has to be appear, alignment may lead to…