E-retailers brace for massive promotion

An employee at the warehouse of Beijing Jiuxian E-Commerce Co Ltd, a spirits seller that has decided to take part in the Nov 11 e-commerce promotion. The company sold 10 million yuan ($1.6 million) worth of spirits in last year's event. Zhang Wei / China Daily

For most e-commerce players in China, this Sunday may probably be the very day they both love and worry about.

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