Example 1: Wilson Synthesis : U of Maryland 1 . External Factors : (U doesn’t control) Declining budget for higher education Rising enrollment demand in 2008-12 Rising crime rate/concerns 2. Industry: (Higher ed) More seniors are applying to college Admissions is more competitive Colleges care about ratings as do prospective parents/students 3. Client: UM was founded about 150 years ago CP is flagship campus • Provost wants to have more schools in top 10 • 1 Goal is to have UMD rank with Cal, UNC, UVA • Needs to attract top students and faculty, so • Is interested in new developments going up on two sides of campus. 1 in U control. Buildings going up CP also has • Housing shortage • Crime/safety issues • Affordability/accessibility issues • Parking shortage • Transit issues with DOTS about filling the need Product: • Now rated as top 50 research U • In top 20 in public Us • Top 10 in several areas (research more) • Most in-demand majors: business, engineering, health care • Comm highly ranked nationally 5. Promotions: • Formalized Alumni support is growing and strong • Fear the Turtle has been successful, now for athletics • Unstoppable is Provost’s new and for academics overall • ACC affiliation puts us in good company: UNC, UVA (public) and Wake, Duke,

This preview
has intentionally blurred sections.
Sign up to view the full version.