Friday, July 01, 2005

Oracle (Nasdaq: ORCL - News) today announced it is proposing to lead a tooling project for the Business Process Execution Language (BPEL) standard within the Eclipse Foundation open-source community. The proposed project underscores Oracle's continued commitment to making tools support for key standards-based technologies, such as BPEL, freely available to all developers.

A cornerstone for simplifying the development of service-oriented architecture (SOA) applications, BPEL is widely recognized as a critical technology for reducing the cost, complexity and inflexibility of integration projects and enabling developers to more easily orchestrate Web services into business processes. By bringing BPEL support and expertise to the Eclipse developer community, Oracle is helping drive further adoption of SOAs. As the proposed project lead, Oracle will help build an open source BPEL tool under the Eclipse Public License. The new tool will be based on technology that is currently included in Oracle® BPEL Process Manager and the corresponding BPEL Designer, Oracle's industry-proven BPEL tool. Oracle's BPEL Process Designer is currently integrated in the Oracle JDeveloper 10g environment and is also available separately as a plug-in for the Eclipse integrated development environment.

"BPEL is one of the most important standards required for the development of enterprise SOA applications," said Edwin Khodabakchian, vice president, Software Development, Oracle. "This project combined with our EJB 3.0 and JSF tooling projects for Eclipse developers, positions Oracle as a leader in making key SOA-related technologies and standards available to all developers regardless of which development environment they choose."

"Throughout the years, Oracle has demonstrated a strong commitment to developers," said Mike Milinkovich, executive director of the Eclipse Foundation. "We are pleased to have Oracle propose and lead Eclipse tooling projects for critical technologies such as EJB 3.0, JSF and now, BPEL. Their leadership and dedication to the developer community will play a pivotal role in the future success of these technologies."

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Computer NewsChina's Google rockets on debut It was a remarkable debut. Chinese search engine Baidu.com's shares sold in the United States for US$27 ($39) - then surged on day one to close at US$122.54 ($177.46).

Friday's result was the biggest first-day gain for a new listing in the US for five years.

Investors had more than quadrupled their money.

An analyst in New York with IPOdesktop.com, a website devoted to initial public offerings, John Fitzgibbon, said: "This one is the return to the internet bubble. Last time we saw a deal skyrocket was during the frothy IPO markets of 1999 and 2000."

Then came the post-mortem.

Some analysts said the internet search engine could have had an even better payday for itself if underwriters had sold the deal at a higher price to begin with.

"It looks to me like the underwriters should have had a better indication of the appetite for this stock than they did," said Donald Straszheim, president of Straszheim Global Advisors.

Investors were eager to own a stake in a company that many say could grow as dramatically as Google and is based in a country itself undergoing explosive growth.

But other analysts are not so sure the underwriters made a mistake, given that the company's shares were priced at a relatively high multiple of revenues.

"It wasn't priced out of line with the rest of the market. In a situation like this, you're dealing with the unpredictability of the after market," said Tom Taulli, of Instream Partners in Newport Beach, California.

At issue is the underwriting process. Banks selling shares to the public - in this case Credit Suisse First Boston, Goldman Sachs, and Piper Jaffray - are paid to use quantitative models to determine a fair price for shares, but also to gauge investor demand.

Underwriting has both subjective and objective elements, making definitive evaluation of a bank's performance difficult. In this case, demand for the IPO was evidently outsized, but so were the unknowns for the company.

"We don't know the potential impact of censorship in China, or how quickly the internet will grow there," said David Menlow, president of IPOfinancial.com. Had the IPO been priced higher and then fallen in the first day of trading, investors could have sued.

Baidu.com chairman and chief executive Robin Li, speaking on CNBC, said he was not upset by the potential lost proceeds of the IPO because the company had only sold a small portion of itself, and had significantly more growth ahead.

But University of Florida Professor Jay Ritter, an IPO expert, said Baidu.com left money on the table by introducing the shares at a level well below where they ended hours later.

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