Our new seamless briefs are designed to hug your growing bump in the early stages of pregnancy but also help hold in a new-mum-tum. Wear with our matching one+only nursing bra for ultimate comfort and style.

This is a bit of a weird one – it’s not like we think you need some high-tech knicker equipment. But trust us when we say that, when you’re 8 months pregnant, getting closer to your due date and feeling slightly like a whale (not our words, promise!) a pretty matching set will help you to feel more like your old self.

To give you a bit of a boost, we’ve made all our maternity knickers as pretty as we can, without losing our ‘Amoralia’ aesthetic – clean lines, a simple print, or some delicate lace – nothing too heavy or overt. They are cut slightly lower at the front so that they won’t cut into your bump and are all made from super soft fabrics so your sensitive pregnancy-skin won’t get irritated.

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We have now closed the site, but don’t worry, you can still get beautiful maternity & nursing lingerie at Cake Maternity. They make lovely products in a large range of sizes, which we’re sure you’ll also love. #lovethebodyyouarein