Ford Launches “Built Tough” Contest For Next-Gen F-150

A standard test drive is enough for many people, but there are those out there who want to push the limits of their vehicle before a purchase. That isn’t possible all the time, but now Ford wants you, yes you, to push and punish their new 2015 F-150 and they are doing it with a contest.

“We prove every day our trucks are Built Ford Tough ““ now we’re asking truck customers to help us prove it too,” said Eric Peterson, Ford F-150 marketing manager. “We’re looking for people who know how to punish a truck. Built Ford Tough isn’t just a tagline.” Ford isn’t even limiting how you test the new F-150. You can offroad it, you can put it through its paces at an autocross, or you can take it through your daily routine on a construction job site.

So, what do you have to do to get the chance to push the new 2015 Ford F-150? It’s actually fairly easy if you have a camera or phone that takes video. You create a video describing how you would test the durability and toughness of the new F-150 pickup, upload it to BuiltToughTest.com, and hope to be one of the up to five winners. Those winners will get up to a week to wheel around in the 2015 Ford F-150 and professional video crews will be on hand to film you. So what are you waiting for? Enter now!

Go, seriously, stop reading! You only have until May 31 and winners will be announced on September 1, 2014.