“Opulent” is the chief word SPT interior designer Rebecca Gates uses to describe the new theater.

“The show starts at the sidewalk,” she says.

There’s a stamped metal ceiling and marquee chaser lights that give what Gates calls “kind of that glamorous arrival to the theater” that’s reminiscent of a 1920s or ’30s theater.

SPT has a long history of designing theaters for Warren.

“It’s always a challenge … because Bill never does the same thing twice,” SPT architect Brad Teeter says.

Without upping the ante each time, Warren says, “It would be kind of boring.”

The overall look of the theater is what Warren calls “contemporary art deco.”

“There’s no faux marble in this building.”

The marble, onyx, granite, undulating tiles, copper, mahogany and a mix of other materials all combine for what Gates calls “showbiz and glamor.”

In the women’s bathrooms alone, there is copper and glass, mosaic tiles, Michelangelo marble, glass chandeliers and sconces.

“It’s just like City Hall,” Dukes quips.

There’s a 90-foot tower on the outside of the theater that’s 14 feet taller than the one in Moore.

“You’ll definitely find it, I’ll tell you that,” Teeter says.

With 10 screens, the theater’s footprint is smaller than the ones in Wichita.

The challenge, Warren says, is “how can you reduce the size of the building but still have that wow factor?”

Another challenge, of course, is making money when putting so much into the details of the theater.

“We’ll make less money on each customer than the guy down the street,” Warren says.

Still, he continues to dream new ideas that drive his staff crazy.

For instance, the seats he plans to install already recline and are heated with individual – not shared – armrests. Warren has another idea he’s working on for them, though, which he’s not sharing just yet.

Warren knows he might get some resistance from staff and perhaps his bankers, but they’re all used to it by now. It speaks to his philosophy of building theaters.