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In its continued and collective efforts to provide an inclusive support system for both the restaurant industry and wider F&B community, the recently launched Middle East Restaurant Association (MERA) teamed up with the Global Restaurant Investment Forum (GRIF) for another successful ‘MERA powered by GRIF’ webinar. Renowned Publisher, Writer and F&B/PR Consultant Samantha Wood (FooDiva) hosted the third instalment of the weekly webinar series.

As one of the industries hit hardest by global lockdown measures, the restaurant industry is really struggling at the moment. But, even though it might not seem like it now, there is light at the end of the pandemic tunnel. By adapting to current circumstances, as well as planning for the future of your business, you can give yourself the best chance of survival when this pandemic eventually subsides and TikTok lockdown dances are a distant memory.

Keeping in mind the major challenges faced by the local F&B industry during this unprecedented global crisis, the Global Restaurant Investment Forum (GRIF) has taken the crucial step of launching the Middle East Restaurant Association (MERA).