Category Archives: Marketing Articles

Category Archives: Marketing Articles

Hotels are using guest perks to battle OTAs Hotels are giving out extra perks to guests who book directly from their websites as part of an increasingly heated war with online travel agents, and enticing travelers in new ways. Source: Hotel Marketing Hotels are using guest perks to battle OTAs

Starwood accepts “superior” Chinese takeover bid Starwood Hotels & Resorts said Friday that a group led by China-based Anbang Insurance Group raised its buyout bid for the hotel company to $13.2 billion, and that it will accept the offer and terminate Marriott International’s buyout agreement. Source: Hotel Marketing Starwood accepts […]

Lodging drives steady growth in U.S. travel market Demand is high for all types of travel in the U.S., but the hotel sector is having an especially rosy few years with demand rising faster than supply. Source: Hotel Marketing Lodging drives steady growth in U.S. travel market

Egencia calls out Carlson Wagonlit and American Express as slow movers Technology tools are rapidly helping business travelers to make smarter travel buying decisions by using booking sites to place reservations online without consulting a travel manager. Source: Hotel Marketing Egencia calls out Carlson Wagonlit and American Express as slow […]