Your members might want to improve how they use photoshop (big, noble, goal), but this morning they need to figure out how to remove layers.

Improving how people collaborate is a big, noble, goal, helping someone figure out where to find Susan’s handover document is relevant this morning.

Breaking down silos is a big, noble, goal. Finding someone that has a template of a work from home agreement can save someone a few hours this morning.

Designing a great website is a goal, getting recommendations on great designers is relevant today.

Getting internal buy-in is a goal. Finding 10 examples of similar organizations whom have been through your challenge is relevant this morning.

Everyone will agree and support you when you propose a big, noble, goal. Then they will never find the time to participate because they’re so busy with their daily priorities. But what if you made most of the community about those daily priorities?