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The growth in the Indian luxury car market is reflected in car rental firms adding luxury vehicles to their fleet. The latest to do so is Eco Rent a Car, a Delhi-based firm, which has introduced the Audi R8 V10 Plus to its fleet of premium cars for self-driving.

Customers will be able to hire the car, a Sepang Blue Matt Finish with black interiors, for Rs5,000 an hour, with Rs300 for extra km over the first 10 km, which are free. The customer will also have to keep a refundable deposit of Rs200,000 while renting the vehicle.

According to Aditya Loomba, managing director, Eco Rent a Car, the Indian luxury car segment is expected to grow at a rate of 15 per cent annually over the next two to three years. “This has impacted the rental business for luxury cars as well thanks to young India's growing aspirations to lead global lifestyles,” he added.

The company, which was established in 1974, offers 2,500 vehicles across various categories including luxury vehicles and stretched limousines. It has branches in nine cities and offers services in nearly 80 cities.