Canadian Beddings Launches New Products at Tradeshow 2017 #ImCotton’

I cannot think of the best beddings in town and sleep with peace
of mind that is Canadian Beddings, leading manufacturer of bed sheets,
comforters, pillowcases, and towels in the country—unveils its new line of products that will support a
movement that aims to promote responsible and sustainable sourcing of cotton
worldwide. The company showcased its new products from various brands through a
tradeshow that targets at cementing itself as the pioneer of the movement
dubbed, #lmCotton, in the Philippines.

"The idea of ‘#ImCotton’ came upon our realization,
since majority of our merchandise are made out of 100% Cotton. it is known to
be the best material when it comes to bed linens, towels, and pillows. Our company
is known to be innovative, having the knowledge of what cotton can bring to the
table. The extra softness, strength and durability to name a few," said
managing director Ravi Daryanani.

Mr. Chand Daryanani, Sales and Marketing Director of Canadian Manufacturing

This year’s trade fair highlight cotton and quality
manufacturing , which is sponsored by The Hand Creative and Blue Water Spa
since Canadian is all about quality. The movement forms part of Canadian
Bedding‘s diverse initiatives that target at advancing an industry that serves
not only its customers, but also the world as a whole—prioritizing how it may
contribute to creating a sustainable community and environment. It supports The
Better Cotton Initiative also known as “BCl,” which exists to make global
cotton production better for the people who produce it, better for the environment
it grows in, and better for the sector‘s future, by developing Better Cotton as
a sustainable mainstream commodity."

They provide a set of standards for
countries that grow cotton. Currently, Canadian Beddings continues to bring in different
types of cotton from around the world: Egypt. USA, Africa and Brazil, to cater
to the needs of the different types of consumers in the market. Majority of the
cotton they use goes under the standard of the BCI. The company strives upon
being the best; not only from a product standpoint, but from a service and sustainable
point of view as well. It recognizes that it needs to be responsible in how
they conduct the business. This is both to future-proof the industry and the
world.

Canadian Beddings launched its new collections under
Lifestyle Premium (mainstay collection that caters to the high-end market),
Lifestyle Moods (for the younger demographics), Lifestyle Pick N Go (for the
budget conscious market), Lifestyle Towels(new series of designs), Modern
Linens (mainstay collection for the budget conscious market as well), and
Character Collection (for the kids). All these collections have varying
features, such as thread and cotton count, microﬁber, to name a few, that give
customers the comfort they need. The company isproud that they are able to lead
innovations when it comes to manufacturing linens, towels, and pillows, among
others.

“We value comfort, while taking into account responsible and
sustainable sourcing of materials—because this is what matters. We need to be
give back to communities and to the environment," added Daryanani.

Expanding its collections, Canadian Beddings, over the
years, has acquired several international licenses which all began in 1996 upon
the acquisition of Disney license. The company has also developed strong
relationship with Warner Bros, NBA, Hot Wheels, Barbie, Marvel, Justice League,
and Sanrio.

Canadian Beddings is owned by Canadian Manufacturing. It is
under the umbrella company, New Creation Manufacturing, which, to this day, is
the leading manufacturer of high quality bed linens in the country. It is
spearheaded by its president Hiro Asandas and managing director Ravi Daryanani.

lts brands include Boutique Bed Linens, Lifestyle by
Canadian, Canadian Baby Beddings and Accessories, Character Collection by
Canadian, King Fisher. Liitle Wishes infants Wear, Modern Linens, Dream Home by
Canadian, Stork Infants Wear, and Twinkles.