CivicPlus Blog

There’s no denying that the Internet has changed the way we communicate forever. Most people would rather visit your website than the local city hall. That being said, you need to see your website for what it is: the face of your local government. If you don’t, you’re going to miss the opportunity to connect with the majority of your citizens.

Some 122,500,453,020 emails are sent every hour, so it's important to master the art of making your emails stand out in a crowded inbox.

When sending messages on behalf of your local government, you have an advantage over many businesses in that your citizens already know and trust you.

Over time, as you continue to nurture that relationship and offer worthwhile content, your open rates and citizen engagement with your emails should continue to climb.

In order to really take your communication efforts to the next level, it's worth taking a few cues from B2B pros. The following infographic from marketing experts, Madison Logic, features 10 best-practices that can get your emails noticed.

In the hiring process, cultural fit has become a big consideration in hiring the right person.

You want to be sure you hire someone who will fit into the company, the role, and even into particular teams. You don't want to hire a lone wolf for a customer-facing job, or someone who needs plenty of direction for a virtual position.

When hiring, personality can sometimes even trump qualifications when it comes to finding someone who will grow with the position.

With the unpredictability of weather, storm season (and all that comes with it) could be "springing" up on us in just a few weeks. You need a way to plan and prepare your emergency response. To react quickly. To get your citizens ready and help keep them safe.

Last month we covered the first five top tips to writing awesome email subject lines that get your emails opened. Cuz let's remember, all the great email content in the world isn't going to do your local gov a bit of good if no one opens your email.

Here are five more expert tips to apply to become a master at writing subject lines...

Life gets busy and our best intentions for planning and implementing engaging content for our citizens can fall to the back of our to-do list.

This is especially true when multiple people in multiple departments are executing their own communication agenda. Let’s tie those efforts together so your citizens receive a consistent message (through the channels that are most convenient to them).