Capt. Ken Chapman was willing to conquer his fear of heights to stand in the cold on top of a billboard on the billboard along Interstate 55 North in front of Stein Mart. Chapman began his campaign Wednesday evening. He came down from the billboard to climb into a sleeping bag inside a box, where he spent the night.

"I got through it fine, and it made me think -- there are people in this community that sleep in that every night," Chapman said.

Chapman got back up Thursday morning at daybreak with the plan to ring his bell for 12 hours. He said he wants everyone who sees him to think about people in need across the area and give back.

THIS MORNING - A SALVATION ARMY CAPTAIN WILL FINISH 12 HOURS OF BELL RINGING ON TOP OF A BILLBOARD. 16 WAPT'S BRITTANY BELL JOINS US LIVE FROM THE BILLBOARD IN FRONT OF STEIN MART ON I-55 IN JACKSON.. I'M HERE IN FRONT OF A BILLBOARD RIGHT OFF OF I-55 NEAR STEINMART WHERE CAPTAIN CHAPMAN WILL RING A SALVATION ARMY BELL FOR 12 HOURS. NOW THE BILLBOARD SAYS "WHAT ARE YOU DOING TO HELP OTHERS IN NEED" AND THAT'S THE REASON WHY HE'S UP HERE. HE SAYS HE HOPES THAT STANDING RIGHT IN FRONT ON THAT INSPIRATIONAL MESSAGE WILL HELP TO INSPIRE PEOPLE TO HELP OTHERS NOT ONLY DURING THE HOLIDAY SEASON- BUT FOR THE ENTIRE YEAR. AND THIS DOES LOOK PRETTY SCARY, BUT CAPTAIN CHAPMAN TOOK PLENTY OF TRAINING TO MAKE SURE HE STAYS SAFE 10:46 THERE'S SO MANY PEOPLE IN OUR COMMUNITY THAT ARE JUST IN NEED, THAT PEOPLE ARE NOT EVEN AWARE OF. SO WE'RE HOPING PEOPLE GET OUT OF THEIR COMFORT ZONE AND BE WILLING TO STRETCH THEMSELVES A LITTLE BIT AND TO HELP SOMEONE IN NEED. ONE LITTLE INTERESTING FACT IS THAT CHAPMAN IS ACTUALLY AFRAID OF HEIGHTS. SO HE'S FACING HIS FEARS FOR A GOOD CAUSE. HE WILL BE OUT HERE FOR 12 HOURS IF YOU WANT TO COME BY AND DONATE.