Artem Case Studies

Nike Masks RosieLee, Nike

As part of the promotion of Nike's new football boots for the World Cup, Artem were approached by creative agency, RosieLee, to create 4 masks based on each boot, and each representing an animal – Magista, a praying mantis, Mercurial, a cheetah, HyperVenom, an eagle, and Tiempo, a bear.

The process began with us sculpting a base for each skull in 3D on a 3D design computer package before cutting the shapes out on our 3 Axis CNC machine and 3D printer, ready for dressing in material from the boots. The football boots were dismantled and broken down into several parts and then reassembled to wrap around the form of the animal skull, with crisscrossing laces and boot studs protruding and coiling around them. The designs were based on the concept art we were supplied, but allowed for some artistic interpretation of how we could bring these designs into reality. The masks were made using only the components from each shoe, with every mask utilising 4 - 6 pairs of boots.

The finished products were mounted onto clear perspex plinths and put on display in Nike Town in London to celebrate the launch of the new range of shoes.