Photography Website Design Checklist | One of the first things that photographers hear when they mention they need to work on their website is that they have it easy – after all, you’ve got the most challenging part already sorted out: the photos. It’s true – while other business owners need to scavenge the Internet to find photos that are not only affordable, but also appropriate for their brand and haven’t been overused by other businesses, photographers don’t need to worry about things like that. That, however, doesn’t mean that setting up a photography website is as simple as it may sound at first.

While you have one element of your website sorted out from the get-go, there are other areas packed with traps and pitfalls that can break your website without you ever realizing it. Luckily, there are certain elements found in all effective photography websites, which makes setting up a website that helps you grow your business that much easier. So, to help you ensure your website not only appeals to your target audience, but also converts visitors into paying clients, we put together a list of vitally important things you’ll want to keep in mind while working on your photography website. Let’s get started!

Stand Out! | Photography Website Design Checklist

There are almost a million photography websites out there, and with that comes the challenge of standing out from the crowd. In order to stand out, you need to be different – after all, they do say that in order to be number one, you need to be odd; so avoid using web templates. While they might be cheap and budget-friendly, they’re already being used by many other business owners, and perhaps even by your direct competitors. The last thing you want to happen is to have your website mistaken for that of another photographer, so take a look at what’s already out there and come up with something new that will make it easy for your potential clients to remember you.

It’s All About Your Photos | Photography Website Design Checklist

The main purpose of your website will be to showcase your work, skills, and your unique creative vision. However, many photographers go crazy with the design, whether trying to showcase their creativity or ensure it’s their website that stands out from the sea of photography websites out there. Creative design isn’t a bad thing, but keep in mind that a complex will be more likely to overshadow your work. Remember, you’re not trying to showcase your developer’s skills – instead, the main focus of your website need to be your work, and sticking with a simple, elegant design will push your work front and center.

Limit Your Selection | Photography Website Design Checklist

Even though you’re setting up a website to showcase your work, bear in mind that your potential client doesn’t have to see absolutely every photo you ever took. In fact, it’s best to limit your selection to only the very best examples, and only the examples that are relevant to your area of expertise. For example, if you’re a newborn photographer, there’s really no need to showcase your landscape or architecture photography, no matter how stunning it is.

By limiting your selection, you’ll keep your portfolio organized and make it appear well-structured. On the other hand, including too many photos in your portfolio might make your visitors feel as if your portfolio is dragging on and on. Don’t bore your potential clients – instead, give them a glance of what you can do for them, spark their interest, and even if they want to see more, they can email you and request to see more of your work, which will get your foot in the door and start a conversation that is more likely to end up with a conversion.

Setting up a stunning, unique website that showcases only the best examples of your work is just the first step towards online success – you need to maintain your website. Your visitors will get bored of seeing the same things each time they visit your website, so make sure you’re updating your website on a regular basis. However, it’s not just your visitors that will appreciate fresh content – search engines also value regularly updated websites and rank them higher. Photographers are notorious for updating their portfolios once or twice a year, so what can you do to ensure your website stays fresh? You should consider adding a blog!

The Benefits Of A Blog | Photography Website Design Checklist

Once photographers realize the benefits of having a regularly updated blog on their websites, they pay more attention to the blog page than the portfolio page. Sounds like an exaggeration? A regularly updated blog will keep your visitors coming back for more, as they’ll have fresh new content to check out each time they visit your website. Did you know that photography websites tend to be very challenging when it comes to search engine optimization, as they’re usually image-heavy, with very little text? A blog will give you an opportunity to use your target keywords on a regular basis and boost your ranking.

Not sure what to blog about? Whenever we design a website for a client and suggest setting up a blog, their number one concern are blog topics. Take some time to figure out the topics that might interest your target audience and come up with a blogging schedule you can stick with. Share tips and tricks for better sessions, what to wear advice, and share a personal post every now and then to let your potential clients get to know you a bit better. This will make you appear not only more approachable and relatable, but you also build a reputation of a reliable source of information and an industry leader.

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Testimonials

I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.