Ideas to Spark Your B2B Content Marketing Imagination

by Ann Gynn

General Electric uses the tagline “Imagination at Work” to capture the essence of its $16 billion-plus company, which is staffed by more than 305,000 workers in more than 170 countries. A richly connotative description like that requires no small amount of imagination from GE’s marketing team, which is charged with the task of translating this three-word concept into relevant s ...Read the full article

Drop Science - Matthew Dear + The Sounds Of GE

Subscribe to the GE Channel: http://invent.ge/1eGgvZK Every machine has its own acoustic signature - a precise frequency that indicates whether that machine is operating at peak performance. GE engineers monitor and record these sounds to perform real-time diagnostics on airplane engines, locomotives, power turbines, and medical equipment. Musician Matthew Dear and GE Acoustic Engineer Andrew Gorton teamed up to collect and compose thousands of audio emissions from the world’s most powerful machines. The result is an original track of music titled “Drop Science.” Download the full track at http://soundcloud.com/generalelectric Follow Matthew Dear: www.soundcloud.com/matthewdear www.facebook.com/matthewdear www.twitter.com/matthewdear GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. Connect with GE Online: Visit GE's Website: http://invent.ge Find GE on Google +: http://invent.ge/1dPUUN5 Find GE on Tumblr: http://invent.ge/17syCNf Find GE on Facebook: http://invent.ge/1929rzT Follow GE on Twitter: http://invent.ge/XJAX15 Follow GE on Pinterest: http://invent.ge/16JjInY Follow GE on Instagram: http://invent.ge/1a9XZGb Find GE on LinkedIn: http://invent.ge/1gtUi3e Drop Science - Matthew Dear + The Sounds Of GE

GE researchers use the metal forging test to see how the properties of materials change under 100,000 pounds of pressure and extreme heat. What they learn with this test can make machines, like steam turbines, stronger and more efficient in the field. http://invent.ge/SpringBreakIt Subscribe to the GE Channel: http://invent.ge/1eGgvZK GE works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. Connect with GE Online: Visit GE's Website: http://invent.ge Find GE on Google +: http://invent.ge/1dPUUN5 Find GE on Tumblr: http://invent.ge/17syCNf Find GE on Facebook: http://invent.ge/1929rzT Follow GE on Twitter: http://invent.ge/XJAX15 Follow GE on Pinterest: http://invent.ge/16JjInY Follow GE on Instagram: http://invent.ge/1a9XZGb Find GE on LinkedIn: http://invent.ge/1gtUi3e