Burgatory from Pittsburgh is the new Burger Brackets Champion

BurgerBusiness.com, the burger industry insider trade magazine, hosts a March Madness-style burger championship throwdown. This year’s winner is Burgatory, a two-restaurant chain from Pittsburgh. Burgatory defeated a host of industry stalwarts to win. Who knew that icons like In-n-Out and Five Guys would go down so early or that Bad Daddy’s would make it so far? More than 16,000 votes were cast.

Burgatory skillfully used its more than 10,500 Facebook likes and more than 3,800 Twitter followers to get out the word. The Pittsburgh Penguins tweeted their fans and urged them to vote for the burger joint that operates a highly successful burger-and-shakes stand in their home arena.

Did the best burger win? Or did the best social media strategy win? You be the judge.