Back in the Saddle: Men's Collection by Geneva Cowen

Geneva Cowen, artistic director for Sam Villa, has always been fascinated by barbering, but over the years she found herself working primarily in color, and women’s design and finishing.

“With barbering in the forefront again, I decided to take the challenge to revisit the craft and become grounded once again,” Cowen says. And she went all in: booking a men’s photoshoot as a way to tackle grooming head-on.

“My business partner, who happens to specialize in barbering, was kind enough to hang with me during the shoot in case I needed coaching—and thank goodness he did, because ‘fade boot camp’ was in order!”

After some guidance, Cowen found her rhythm and dexterity once again.

“Practice is my mantra and my fades are becoming stronger with each attempt,” Cowen says.

Redefine your client's hairstyle by creating a sleek and polished look with light-shold and medium volume. Opt for this Pompadour hairstyle, with shorter sides and layered length on top by Farouk Systems using their new Esquire Grooming line made just for men.

Need some zombie inspiration this Halloween? Presented by Apothecary 87, we have some spooky looks right here for you. See how this brand transformed their models into the walking dead from their makeup to the '20s vintage hairstyles.

Upselling hair color to clients in their early 20s, women approaching middle age, men turning gray, and those who are tired of coloring in general all require different marketing techniques. Here's how you do it.

This recent how-to from HairArt University features Fern the Barber (@fernthebarber), a social media superstar and industry educator, who shares his technique for creating a high-fade, flat top pompadour in this video.