Earlier this year, a group of major technology companies including Google, Facebook, and Microsoft drafted a new specification for email protection to help reduce email abuse. It’s called DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”.

The DMARC authentication process was created to reduce the amount of phishing emails and emails with fake sending addresses. As you may know it’s easy for anyone to send emails pretending to be from a particular domain. Without authentication you have no way of knowing if the sender is valid or not. The authentication works using DNS (Domain Name Service) records. You can think of DNS as a giant phone book for the internet. To check if an email is authenticated the receiving email server will look in the phone book to verify details about the sender. Only the owner of the sending domain has the ability to change entries in the phone book (DNS records) which makes the authentication process secure.

Why Should You Care About DMARC Authentication?

DMARC ensures that your identity as an email sender is fully protected from phishing attacks, and offers the chance of a deliverability boost to some of the biggest domains in the world such as Yahoo, Gmail and AOL.

At OpenMoves, we have always made it our goal to take the extra step and adhere to deliverability and authentication standards, whether it’s SPF, DomainKeys or its successor DKIM, or ADSP and now DMARC.

If you are using OpenMoves, every custom “from” email address in our platform is protected by the new DMARC process. There’s no need for you to do anything, so just sit back and relax in the knowledge that your custom from address is fully protected. If you want to find out more on how to add a custom from address to your account give your project manager a holler.