In 2010, prior to moving into their new home of PK Park, the Eugene Emeralds updated their nature-themed logo so that it looked like this:

But minor tweaks to an inherently conservative look were clearly not enough for the Emeralds, who, under the leadership of GM Allan Benavides, have become one of the Pacific Northwest’s more irreverent and forward-thinking operations (Remember when I visited there?) On Tuesday evening the team held a public event at Eugene’s Ninkasi Brewery Company in order to unveil this mythical monstrosity as their new primary logo.

Yep, that’s a rampaging Sasquatch brandishing a tree in a somewhat threatening manner. Of course it is. In an email, Benavides took the time to explain how this all came to be.

Branding a team around a color (Emerald) was a tough hurdle for us at first. A number of different options were considered including themes that…