Real Estate Professionals

Want More Sellers & Buyers?

According to the 2015 National Association of Realtors Home Buyer and Seller Generational Trends study, Baby Boomers represented 31% of all buyers in the past year. About half of these are “older Boomers” – ages 61 to 69. In addition to the Baby Boomers, the Silent Generation (ages 70 to 89) constitute another 10% of all buyers. Research firm HouseCanary points out, “Boomer have historically fueled the housing market as they entered each stage of life,” and this generation will “fuel household growth over the next 20 years due to significant wealth and high homeownership rates.”

What does that mean to you? Many real estate professional don’t view retirement age homeowners as a viable resource for business. Don’t be fooled.

Many senior homeowners find themselves living in a home that was once ideal for them during the time they were raising their family but now is not a good fit.

The baby boomer generation represents an important opportunity for a real-estate professional to serve a rapidly growing market of people who are motivated to sell their current home and buy a different one for retirement. This may mean “down-size” or “right-size” or may mean closer to family or friend.