He added: “It is significantly bigger than ever before. We felt the time was right to take children’s fashion centre stage.”

Julie Hannah meets three mums who don’t scrimp when it comes to dressing their children in the latest designer gear.

Deborah Hannah, 32, is a beauty therapist from Lenzie, near Glasgow. Her daughter Chloe is 18 months old.

Paul Chappells

Deborah with daughter Chloe.

She said: “I’m a bit of a shopaholic and I’ve always loved fashion and shopping, so from the very start I’ve bought designer labels for Chloe.

“My favourite shop is a little kids boutique in Maryhill called Pablo. It’s got all the labels I love to dress her in – I can spend up to £1200 in one go. I stock up for each new season, so I’ve just bought her a new spring wardrobe.

“Chloe’s got labels like Gucci and Juicy in her wardrobe and Iots from my favourite childrenswear brand, Miss Grant.

“The most expensive thing I’ve bought her was a Chloe coat, which was about £300. Of course, she’s grown out of it already.

“I got her a Miss Grant outfit to wear at Christmas, which was pretty expensive. The dress was £205, the matching jacket £210, the shoes were £125 and I finished it off with a £35 headband.

“She looked absolutely gorgeous in it. I’d much rather spend on clothes for her than clothes for me. Chloe comes first.

“I suppose I spend between £500 to £600 per month on clothes for her but I’d never get into debt.

“I’ve always worked hard since I was 15 and I like to be able to buy what I want.”

Stefanie Rice, 22, is a model and event manager from Cumbernauld. Her daughter, London-Isabella, is three.

Stefanie with daughter London-Isabella.

“I’ve dressed London in designer labels since she was born, and I love brands like Chloe and Dior, because they do really pretty, girly things.

“When she was a baby, she only got a few wears out of things before she grew out of them, and I do regret the money I spent on some of her Baby Dior stuff. The white cotton things got stained from food, and she grew out of it in an instant.

“Now she’s a bit older, she’ll get six to 12 months out of an outfit, so I feel like it’s more value for money.

“For me, it’s about the look – if I see something in Zara or Gap that I like, then I’ll buy that for her. I’m not a label snob – as long as the quality is good, I’ll buy it.

“London has expensive tastes and her favourite is a silk, floral David Charles dress that cost £150. She loves going shopping and when we get home with new clothes, she’ll dress up and do a fashion show for us on the coffee table.

“I spend about £400 a month on clothes for her, and a little bit more for special occasions.

“I’ll wait until the sales so that I can get the labels I like at discounted prices.

“London is going to be a little fashionista, she loves shopping and she’s already started advising me on what to wear.

“If she doesn’t like an outfit, she’ll tell me straight away.”

LAUREN Heaney, 23, is a sales assistant from Drumchapel, Glasgow. Her son, Harrison, is two.

Lauren with son Harrison.

“Even before he was born, he had a wardrobe full of designer clothes. I didn’t know what I was having, so it was all neutral colours but as soon as he arrived it was blue stuff galore.

“I buy a lot of Ralph Lauren and Hugo Boss for him. My favourite shops are JNR Station in St Enoch Centre, and Pablo in Maryhill, and I get bits and pieces online.

“The most expensive thing I’ve ever bought him was a Burberry snowsuit, just after he was born. It was about £270, but he grew out of it so quickly. I’ve put it away and hopefully I’ll use it again when I have another baby.

“Harrison will tell me if he doesn’t want to wear something. He hates wearing cardigans and he’s really quite careful with his clothes. He’s not like other boys who get really dirty and wreck their outfits.

“I spend about £200 a month on clothes for him, which is a big chunk of my earnings, but I’d rather go without and spend on Harrison. I mix his designer tops and jackets with high street T-shirts and trousers from Zara, Next and Gap.

“You can find really stylish things that don’t cost too much.

“Most of my friends and family think I’m crazy for spending what I do and I’ve had a few comments from other mums.

“They say it’s a waste of cash and that the clothes will get ruined but it doesn’t make a difference what people say.”