“It’s a very big amount for one event. It encompasses about 66,000 people coming in of which 30,000 will be from out of town,” says Davis.

In fact, the Classic will generate more money than a local NFL playoff game featuring the Steelers.

Restaurants like the upscale Hyde Park Steakhouse on the North Shore are normally closed on New Years Day, but not this year.

“We’re going to open early at 11 a.m.,” says Heather Percell, Hyde Park’s manager. “We’re going to seat until 10 o’clock at night. It’s going to be very busy. It’s going to be a great day for everybody.”

On the menu, fans can choose a steak Fleury, steak Crosby, or steak Malkin.

But getting a hotel room is getting tough. The brand new Hyatt Place closest to Heinz Field is booked even at $449 a night.

“It means everything to be right here next to Heinz Field, to be a part of the atmosphere that goes on down here,” says Chris Chesebrough, general manager of the hotel.

The atmosphere ought to be a great one both on New Years Eve and New Years Day.

Nobody would be surprised if the overall economic value of the event hit $30 million, including more than $2 million in taxes.

And, of course, Pittsburgh will be in the national spotlight once again. That’s worth something, too.