How Philip77 started their logo design journey

Company name

Hiss Reet Quality

Overview

The family-owned company Hiss Reet eK was founded the 2nd of November in 1833 in Bad Oldesloe. Hiss Reet has been trading thatching reed (more about thatching reed you find here: http://www.hiss-reet.com/products/t…reed.html) since the nineteen-twenties and has grown to become the biggest merchant for thatching reed in Germany.

Our Mission:
We help people to build high-quality houses and to live more healthily by providing them with high-quality building material and service.

Our Values:
Hiss Reet strongly believes that the person itself, no matter if customer, provider or collaborator, always has to be the centre of all consideration and action. Hiss Reet accounts for the preservation and the assurance of the natural and social basics on which our lives depend.

Tell us a bit about who you are and the people you reach

Owners of thatched buildings in Germany. Thatched houses (pics of houses with thatched roofs are here: http://www.hiss-reet.com/gallery/pi…oofs.html). are very traditional and cost a lot of money. So the target audience is about 30 - 75 years old, is rather conservative and earns a lot of money. (Damn, that is the complete opposite of myself :)

Requirements

We need a seal of quality for our best thatching reed that is used to build thatched roofs The seal is going to be part of our quality campaign in which it is used for newspaper adds, product label for thatching reed bundles, our homepage, our brochure for qulity and as a sticker on our trucks and the trucks of our costumer.

The seal of quality should relate to our coporate identity (please visit http://www.hiss-reet.com to check our CI) to connect the seal to our company logo the seal must contain its "reed bundle", our yellow company colour, and the same font. Please download the logo here:http://www.hiss-reet.de/downloads/L…-90_30.pdf
The Logo should also be printable in b/w and