The launch event will see over 40 GTA cyclists cross Yonge Street and arrive at our event headquarters on Gould Street at 11:00 a.m., to help celebrate the launch of BIXI in Toronto. In attendance will be cycling fans and VIPs from the cycling community, City of Toronto officials and BIXI sponsors from TELUS and Desjardins. There will be plenty of amazing photo opportunities and interviews available on-site to document this milestone event as we welcome 1,000 BIXI bikes and 80 pick-up stations to the streets of Toronto.