Some characters (e.g. the less than and greater than signs) are reserved for HTML markup. In order to display these characters as text, you must enter the HTML entities in the source code. For example, to display the less than sign (<), you need to enter &lt; (entity name) or &#60; (entity number). Among the entity list, there are quite a lot of symbol entities that we can use in layout design. For examples: → ♥ ♫ ✓ ✗ • ☞ ✁ ★ “ ⊕. Have you seen the snowman ☃ symbol before? If not, continue on this post to find more surprises.

The Advantages of Using Entities Rather Than Images

It loads fast because it is text base.

Scalable according to font size.

Easy to change color and sizing.

Apostrophe & Quotation Marks

Most common typography mistakes found on the internet are probably the misuses of apostrophe and quotation marks. We often misuse the prime symbol ( ‘ ) as the apostrophe ( ’ ) and the double prime ( " ) as the quotation marks ( “ ” ).

To correct this, you can use the right single quote entity (&rsquo;) as the apostrophe. Use the left double quote (&ldquo;) and right double quote (&rdquo;) for the quotation marks.

Arrows

I particularly find the arrow symbols useful because they can be used as direction arrows or breadcrumb separators.

That’s a really helpful post! I visited it frequently and it inspired me to write a font character map, to get an overview over available symbols. The overview can be found here: http://www.martinstoeckli.ch/fontmap/fontmap.html .
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