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It is no secret that China is the world’s largest e-commerce market, thanks to the staggering amounts of money Chinese consumers have been spending online. According to China’s National Bureau of Statistics, online retail transactions in the country hit 3.877 trillion yuan ($589.61 billion) in 2015, a 33.3 percent increase from a year earlier. Read More

WeChat has been the most popular mobile messaging platform in China, with more than 600 million users recorded in August 2015. In the Web2.0 era, consumers can’t be regarded as passive information receivers anymore, instead, brands should take efforts to engage with fans on social media platforms to keep the community running and growing steadily. Read More

Steven Hawking, a well-known theoretical physicist, becomes popular among Chinese community, especially younger generation, because he launched his first Chinese Weibo on April 18th, and gained over 1.8 million followers within one day. Up to 10th May, Hawking’s Weibo has attracted 3,778,244 followers with only 5 posts. This indicates that Sina Weibo is still an Read More

China has become the world’s largest e-commerce market for foreign brands. E-commerce is expected to make up 24.2% of total Chinese consumption and generated more than us$253 billion in sales in the first half of 2015 – over 10% of total retail sales during that period. It’s estimated that M-commerce (e-commerce by Mobile device) will Read More

WeChat has again announced a transforming feature for their verified account users; WeChat Shop. For WeChat’s official account owners they can can now set a up a shop within their WeChat account application. This handy function can also be complemented with the Retailer Coupon Function The Wechat Shop provides the following features for online shop management: Product Read More

According to iResearch, sales of imported liquid milk on Chinese B2C websites soared to 788 million Yuan in the first seven months of 2015. There into, sales of liquid milk imported from European Union was 494 million Yuan, accounting for 62.8% in the sales of imported liquid milk on B2C websites, which implied that European Read More

Many Western organisations have either arrived in China, or have this at the top of their to-do-list. One small but critical element of arrival within China is the new design or adaptation of your Western website into a simplified Chinese site that will be appealing to the local Chinese market. Many Western organisations have either Read More

China will overtake the United States in e-commerce revenue and become the world’s largest global e-commerce market. Social media platforms in China are increasingly integrating e-commerce capabilities with their networks and at the same time, e-commerce businesses are breaking into the social platform industry. China will overtake the United States in e-commerce revenue and become Read More

Whether it is a realistic business proposition or not, many Western businesses will look to China at one point or another with a view of entering the market and making vast sums of money. At least that’s the theory. Whether it is a realistic business proposition or not, many Western businesses will look Read More

The rapid adoption of smartphones in China is re-shaping the economy and Chinese consumer behavior. There are already an estimated 500 million smartphones in the Chinese market and the numbers are continuing to grow. With all the added benefits of communication and social engagement from WeChat to Weibo, the smartphone provides an opportunity for Read More