Tim TebowAccording to Bleacher Report, the Tim Tebow “No Contract” Super Bowl commercials for T-Mobile managed to cut through the media clutter. In a series of TV ads, Tebow, who currently does not have an NFL contract, made fun of himself in a lighthearted manner, showing what he could accomplish without a contract. In one spot, he prepares to deliver a baby; while in another, he stars in an action movie. The Super Bowl commercials were a hit with fans, generating 153,392 tweets on Feb. 2. To see one of the 2014 Super Bowl ads with Tim Tebow, be sure to watch the video above.

Ellen DeGeneresDuring the first quarter of the 2014 Super Bowl, Beats aired a commercial starring Emmy Award-winner Ellen DeGeneres. The daytime talk show host showed off her dance moves in a commercial that took inspiration from "Goldilocks and the Three Bears." The queen of comedy found her perfect playlist after trying several that didn’t quite fit. After Ellen’s 2014 Super Bowl commercial, more than 80,000 people tweeted about it, which is a hit in marketing terms. On Monday, the Huffington Post wrote about Ellen’s Beats commercial and stated, “Ellen you’ve still got it!”

Jerry SeinfeldLike Tebow and DeGeneres, Jerry Seinfeld also generated a ton of social media buzz after the Super Bowl commercial for his online series “Comedians in Cars Getting Coffee” aired on Sunday. The extended ad featured a reunion with Jason Alexander in the famous NYC coffee shop from “Seinfeld” fame. Hollywood Life posted on Feb. 3, “They really haven’t lost an ounce of that chemistry they had on the show.” Viewers agreed and posted a total of 60,056 positive comments on Twitter.

Below is a list of Top 10 Celebrity Endorsers during the 2014 Super Bowl (total number of social posts):

Tim Tebow (T-Mobile) – 153,392

Ellen DeGeneres (Beats Music) – 80, 291

Jerry Seinfeld (“Comedians in Cars Getting Coffee”) – 60,056

Bruce Willis (Honda) – 31,990

James Franco (Ford) – 26,543

Stephen Colbert (Wonderful Pistachios) – 19,543

Scarlett Johansson (SodaStream) – 16,873

Arnold Schwarzenegger (Bud Light) – 8,983

Bono (Bank of America) – 8,666

John Stamos (Oikos/Dannon) – 6,996

According to Network Insights, the Top 10 Most Discussed Brands during the 2014 Super Bowl (according to social media posts) were:

eSurance

T-Mobile

H&M

Budweiser

Doritos

Coca-Cola

Bud Light

RadioShack

Bank of America

Masarati

Interesting facts about 2014 Super Bowl commercials and their impact on social media:

GoDaddy didn’t even crack the Top 10 ads this year. Last year, they were #1 in social media buzz.

Masarati, H&M and Beats were the consumer ad favorites.

Even though it aired after the game and not during, the eSurance Super Bowl commercial got more people talking than any other ad.

David Beckham’s ad for H&M received the biggest conversation spike (133,310 posts when it aired).

With 30-second commercials costing $4 million for Super Bowl 2014, a lot was at stake. In addition to exposing the commercials to 100 million TV viewers, advertisers were also tasked with generating buzz before the game and long after the last point was scored. While the Super Bowl itself was not as exciting as in years past, some of the ads made up for it.

About Network Insights:

Marketers use Network Insights to make brand decisions about audience targeting and content strategy to reach and engage an audience.

The company is best known for helping Samsung overtake Apple in the smartphone category.

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Jackie Kass is a published magazine writer, copywriter and a freelance PR/publicity specialist who mentally plots how she would win "Survivor" despite her total lack of outdoor survival skills. She's also a busy mother of two who keeps track of all things pop culture in order to communicate with her teenage kids. You're welcome to send her an E-mail at jackiekass@bellsouth.net. You can follow Jackie on Twitter at http://twitter.com/jk590.

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