Getting Rid of Bad Backlinks

As much as backlinks can potentially help your site, there’s also a dark side to backlink SEO that could be killing your ranking. I’m talking about getting as many backlinks as you can as fast as you can, without really knowing what the website is about.

For years, you could buy backlinks from mass directories
that had the most random collection of links you’ve ever seen. In the olden
days, search engines would just look at the number of backlinks you had and
determine, you must be a pretty popular site. This is no longer the case.

Google is able to determine the relevancy of sites; they
have been doing this for a long time. That directly link you bought with all
the random backlinks is a red flag for search engines now. They know what
you’re doing and they will punish you for it.

Over the years you may have gained a lot of these types of
links and are now confused as to how you can possibly disavow so many at this
point. Well, don’t worry too much, there are tools that can help you fix this
issue and get you back on track to better organic results.

Dealing with Bad Backlinks

Google’s disavow links tool allows you to ask Google not to
take certain links into account when assessing your site. You might be
wondering, “Is it OK to use this tool,
and is it always necessary?”

If you noticed like 20,000 links to you domain in Google Search Console from a few unethical websites, then its times to get these squared away, as soon as possible.

The thing about bad backlinks is that they may not even be
your fault. You could be the victim of black hat SEO. This is a form of SEO
where a competitor will link your website to irrelevant or unethical websites
to sully your reputation in the eyes of Google. The crazy part is that it
actually works. That’s why it’s crucial to stay up-to-date with your backlinks.
You need to ensure that you’re not being targeted and that your links have
something to do with what your website is about.

The short answer is that if you have thousands of links and
you’ve done little to no work acquiring them the correct way, then you
definitely need to use this tool. If you don’t want those links, then
disavowing them doesn’t hurt. The tool even allows you to disavow at a domain
level, so if they only come from a few domains then simply disavow that whole
domain.

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