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It’s not an exaggeration to say that your Web site is the single most important tool in your marketing arsenal. Customers past, present and especially future use it to browse your property listings, learn about you and/or your brokerage, request help and information, and so on.

How do you buy a brokerage the smart way? Back in 2004, after managing my own brokerage for 16 years, I felt like a mountain climber who had just reached the summit.

2008 Real Estate Solutions Guide

Full of articles, solutions and products intended to help you soar to new heights of success and professionalism, the 2008 Real Estate Solutions Guide is available here to browse online or in PDF format so you can print and go.

What's happening in your market? Have you seen an influx in international buyers? Has the revitalization of your city's downtown boosted the market? We want to know. E-mail the editor at FLRealtor@far.org or fax us at 407.438.1411, Attn. Florida Realtor magazine editor.