Our vision is to reverse the trend of athletes making fatal financial decisions by cultivating financial literacy as a life skill for student-athletes, active and retired professionals and their families

Work sessions and educational seminars for council members; expert speakers and special presentations for student and professional athletes and their friends and family members; exclusive coverage for our journalist partners.

Members in the News Section

Hi, This is Brandon Lloyd. I played Professional Football for over 10 years.

During my career I played across he nation for different teams, I lived in different cities and was never home for more than 6 months.
I was either Traveling with the team, at Training Camp, or working on Pre Season Training. Although there was lots of change during my career, I had one constant and that was my Financial Business Manager.

Jonathan Miller is a founder and the current president of the SFAA and has been my advisor for over 10 years
I believe in the SFAA’s vision to educate Athletes and their advisors. As a Member of the SFAA, Jonathan was able to develop the resources necessary to help me during my career and also help with my Post Career Planning.

Please JOIN and Support the SFAA in its continued efforts to assist financial advisors to atheletes as well as its goal to build financial literacy programs for Student and Professional Athletes.

LOS ANGELES (AP) – Arizona guard Gabe York remembers having the ball in his hands, taking a couple of dribbles and failing to get a shot off before time expired. Wisconsin 64, Arizona 63, in overtime. The Badgers advanced to the Final Four for the first time under coach Bo Ryan a year ago, and the Wildcats went back to the desert, unable to deliver the same initial appearance for coach Sean Miller. ”They made one more play in overtime than we did,” […]

I was listening to the technology gives passable but if I was that it that the voted almost done. Did okay. You don’t. It it it got real for awhile today in its gonna continue after the lunch break violent naked I want to ask Jerry about that that happens. At the thought hasn’t listened to testimony. And always again for the listeners who don’t care I used to work in a collect all that accurate I’ve got a bit criminally at all […]

It has happened often this season, nearly 700 times, in fact, before Wednesday night’s 95-93 Houston Rockets win over the New Orleans Pelicans. Rockets shooting guard James Harden will drive the lane, twisting and turning ever so slightly, trying to draw the slightest contact from a defender, appearing aggrieved and screaming “and 1!” in the hope that the shot – a floater, a jumper, a layup – falls through the net and an official is moved by Harden’s representation of the play […]

Sports Financial Advisors Association is an organization for the education and promotion of financial advisors dedicated to working with professionals in the sports arena. As the only non-profit organization of its kind – all sports, all financial – we serve an ever-growing population of active and retired professional athletes and their families....