Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

On December 16, 2017, SheJumps Wild Skills hosted Junior Ski Patrol at Crystal Mountain — a day camp where girls learned mountain safety and first aid while working with the strong women of the ski patrol community and SheJumps volunteers. Throughout the day, participants were taught a range of outdoor skills that are utilized by ski […]

Not long ago, Coalition Snow became the first ski and snowboard company founded and run by women, in 2014. Soon after, Pallas Snowboards launched with co-founders Stephanie Nitsch and Chimera Backcountry Snowboards co-founder Alister Horn. Did the momentum of women entering the industry’s c-suite and leadership roles continue? Yes and no. In 2014, the SIA […]

Blizzard / Tecnica announced that Savanna Cochran will be the new associate sales representative in Colorado, Southeast Wyoming and New Mexico effective immediately. Cochran will work directly with Jeff Sale, principal sales representative of Bodacious Sales representing Blizzard Tecnica. Cochran, an avid skier, grew up in Glenwood Springs, CO. She has a variety of on-snow […]

By Kimberly Beekman for SKI Magazine’s September 2017 issue In the glorious 1970s, when mustaches were unironic and tight pants actually looked good on dudes, the male-dominated ski industry tried to entice more women into the sport by broadcasting the message that ski slopes were ripe with “eligible bachelors,” says Kelly Davis, director of research […]

As part of its commitment “to create access to the outdoors for all,” REI has invested $1 million in organizations across the country creating opportunities to connect women and girls to nature. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create […]

SIA + TWB THE SESSIONS @ SIA Just released: Stephanie Kohn, anon Founded in 2001 by Burton Snowboards, anon had a modest start, launching at retail with four goggle styles. Today the brand has evolved its collection to include a much larger selection, and seen the addition of 22 helmet styles. All in all, the brand has […]