THE boss of Asda was accused of talking “baloney" yesterday as its proposed £14billion merger with Sainsbury's came under fire from MPs for potentially “cutting the throats” of suppliers.

The proposed £14billion merger with Sainsbury's came under fire. (Image: GETTY)

Roger Burnley and his Sainsbury’s counterpart Mike Coupe were grilled by members of the Environment, Food and Rural Affairs committee over how they could achieve their pledge to cut some prices by 10 percent.

When Mr Burnley said that the two companies would “absolutely continue to operate as two separate brands”, committee chairman Neil Parish said: “No, you won’t because how on earth can you save 10 per cent and tell us in this committee that you are going to run two separate [businesses]? I’m sorry but it’s unbelievable...

“If you’re going to make anywhere near 10 percent in a hugely competitive market you’re going to take the model of the cheapest buying. For goodness sake, be honest with us.