This 6-member band will be called Brooke Bond Red Label 6-Pack band that will make six songs. YRF will make six music videos featuring Sonu Nigam and the band. Brooke Bond Red Label spokesperson, Shiva Krishnamurthy said, “Brooke Bond Red Label believes in making the world a more welcoming place and we encourage people to live those little moments that bring us all closer by breaking barriers over a cup of tea. This time we chose the medium of music to spread this message.”

Ashish Patil, business & creative head, VP: Youth Films, Brand Partnerships, Talent Management at Yash Raj Films India, said, “It takes huge conviction and belief for a brand to do something so risky. We pitched the idea to HUL on Content Day and now after all these months it is materialising.”

He further added, “Mindshare Fulcrum has not only conceptualised the whole idea but also played a key role in bringing us together.”

Talking about the formation of the band Patil said that it is YRF that has brought the band members together. The band has been curated by composer Shameer Tandon and comprises of 6 transgender singers. The album kick-starts with a single which is a rendition of Pharrell William’s global hit ‘Happy’ – as ‘Hum Hain Happy’ that also features Nigam.