Kidrobot for Swatch

Wednesday, 14th September 2011

Swatch has teamed up with Kidrobot, an art-driven toy and lifestyle brand, to create Kidrobot for Swatch, a collection of eight Gents, each accompanied by
a complimentary Dunny. Dunny is Kidrobot’s iconic and highly collectible bunny-like vinyl toy, a customizable canvas for artists from widely varying backgrounds.
Gary Baseman, Jeremyville, Frank Kozik, Joe Ledbetter, MAD, Tara McPherson, SSUR, and Tilt are the eight extraordinary artists who have contributed to the new collection,
each with a characteristic design for a Gent and its accompanying 3-inch (7.6 cm) Dunny.

After 1404 frames we are proudly publishing the official and unofficial story of this exciting project for this super brands team.

When we started the project we had:

A good brief

A blank Dunny

Eight .ai files with graphics, colour palette of each toy and watch from each artist

In the between, we:

Chose to have our one and only frankenstein experience creating a unique object synthesising these two powerful products: the kouniklochronocephalus was born,
rabbit-bodied and watch-headed creature. It would have been the symbol of the project and basis for all our clips

Have been looking for proper sounds for each episode, catching the right vibe by mixing played instruments, electronic beats and special fx, and matching right frame with right sound; (thanks a lot to MellowSong Studio)

Had great time with the guys in Swatch and Florian above all. Thanks a lot to everybody

8 x 13” Stopmotion Animation

“LOVE SONG” by Tilt

Tilt is a self-confessed ‘graffiti fetishist’, putting his first tag on a skateboard ramp before going on
to make his mark on local trains and streets. Now his high-energy paintings are exhibited all over the world.

“THE SO FAR AWAY” by Jeremyville

Jeremyville is the author of Vinyl Will Kill, the world’s first book on designer toys,
and has exhibited his art in the US, France, Beijing and Italy.

“BENGALI” by Joe Ledbetter

Joe Ledbetter used his experience as a graphic apparel artist to develop his upbeat painting style,
and he has exhibited his work extensively in prestigious galleries around the globe.

“SHOUT OUT” by MAD

MAD has collaborated on a number of projects for global brands and is always busy
developing unique toys, T-shirts and art.

“SKI INSTRUCTOR” by Frank Kozik

Frank Kozik is famous for his full-colour silk screened posters for various legendary rock bands of the 90s, as well as his sense of humour.