Great question. Got a cell phone? Does it take pictures? How about videos? Ever tried to get that stuff off your phone and onto the Web…to your blog, or a photo gallery? Ever noticed that it wasn't as easy as you hoped?

Have you ever been bored on a train and wanted to see what your friends were doing?

Ambient makes it easy to create, share and view all those moments that are important to you—from your phone or the Web. Pictures, videos, whatever's important to you, whenever you want to share something with the people you care about, or whenever you want to tune in to see what's going on in their lives.

OK, I'm getting a little preachy…I'm the CEO, what can I say? I love this stuff.

Looking forward to seeing an RSS feed on the blog so I can actually subscribe to it...

And, um, Sutha, is "Project Boris" named after me?!?! Maybe just because the system crashes whenever I go anywhere near it :P