Prerequisites

Design(s) -- you need to use the Designer module to create designs for use in your campaigns.

New Campaign

To begin, click the "New" button on the top bar and select "Campaign" from the drop-down menu. This menu can be accessed anywhere in Splio.

About

Start by filling in your campaign's information.

The "About" section is your campaign's basic information.

Campaign name: the name of your campaign that will be displayed in all lists (mandatory).

Operation code: the code of your marketing operation. Use the same code for all campaigns within your operation.

Campaign category: specify a category for your campaign if you wish to do precise re-targeting.

Channel and target selection

Click "Campaign scenario" to go to the scenario builder.

In this guide, we are going to select a manual campaign over the email channel (as the mouse pointer suggests). This choice determines the type of targets for the campaign as well as the options you will have in the scenario tree.

You can mix and match filters, groups, lists, and temporary files according to the needs of your campaign. In this example, we have selected two filters to include in the campaign and two to exclude from it.

Click "validate" to confirm. Splio will then calculate the target.

Your campaign is now saved. You may leave this page now and come back to it later. You can find your campaign in the Unfinished campaigns section.

Action configuration

When you open your campaign again (or wait until the calculation is done), the Campaign scenario tab will show the total recipients number:

When sending an ad-hoc campaign, only the first action is required.

Campaigns may consist from many actions. However, it is the first action which is required to make the campaign valid.

Add sequence

The schedule is filled based on the current date and time. Leave them as is to launch the campaign immediately.

Validate and proceed to add an action to the campaign.

Select a design

Splio will list as thumbnails all available designs in your library for the selected channel.

Click a design in the list to display a preview.

In the case of emails, you can use the "responsive" menu to preview the message on a smaller display. The "select another design" button will take you back to the list.

Access to statistics

Here you can choose users who will be able to access the statistics of this campaign. Only users with stats profiles are listed.

The users who have access will see this action listed in their available campaign statistics.

Population

These settings can modify your population.

You can define a control group, chosen randomly, based on either a percentage of your population or a fixed number. You can also select a group or filter for this role. The controls will be excluded from the recipients.

The seed list contains additional recipients, usually colleagues or control teams, who will receive the message at the same time your recipients do.

If you check "remember this list", Splio will suggest these addresses by default for the next campaign.

Submission speed

If you wish you can restrain the number of messages sent each hour to spread your marketing pressure more evenly.

Advanced options

Your Splio universe may present you with some advanced options. If it is so, ask your Project Manager from Splio for more details.

Launching your campaign

Once you validate the action, you will return to the Scenario, which now looks like this:

To launch your campaign, click "Save" in the lower right corner of the screen. You will be taken to an overview of your campaign's settings, population, design, etc.

Review your campaign, then click the "Launch campaign" button in the lower right corner.

Once launched, the campaign will be sent according to your schedule settings and will be available in the list of campaigns.