Similar to metrosexual but one who lives in the mountains or otherwise pursues the outdoors adventure lifestyle. Kind of a cleaned-up granola, a WoodsyGQ kinda guy with a splash of bohemian. Knows that he doesn't have to look or smell like a dirtbag to enjoy climbing, hiking, cycling, skiing (all forms), snowshoeing, etc. Probably reads Men's Journal, Outside, Outside's Go, National Geographic Adventure, even Wallpaper* and Dwell. Brands: Patagonia, Keen, Kuhl, The North Face, Mountain Hardwear, Marmot, Mountain Khakis. Strong environmental ethic. Drives a well-maintained truck, performance SUV, or cross-over when absolutely necessary but walks or rides a bicycle whenever possible. Works out gym but primarily to be in shape for outdoor pursuits. Shuns chain stores and shops in outdoor specialty stores such as The Trailhead in Buena Vista, Colorado.