Life insurance industry in India has gone through many phases since its start in 1818 with the establishment of the Oriental Life Insurance Company in Calcutta. In 1829, the Madras Equitable had begun transacting life insurance business in the Madras Presidency. 1870 saw the enactment of the British Insurance Act and in the...

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...Internet as an InsuranceDistributionChannel- An Empirical Study
Jaya Nema Sr.Faculty,
LNCT-MER,Indore
Introduction
After the liberalization of Indian economy various reforms has been made in the insurance sector which has finally opened the gate of this industry for private sector companies. This has brought changes not only in the design of the products available in the market but also the manner in which they are marketed. There is a pragmatic change in the customization of latest products and services, regulatory norms, customer demographics, channels of distribution, greater use of information technology especially as a service facilitator. Even consumer preferences have been changing noticeably influencing the product mix offered by various public and private insurers. A vast potential exists in the Indian market as the demographic factors like average life span and standard of living are improving creating a demand for products that can offer protections and also double up investments of the customers. Also because of liberal government norms and India’s large population which now possess greater risk awareness, Indian insurance market has a global framework attracting major international insurance companies.
All these above mentioned...

...INSURANCE TERM’s OF THE DAY
Residual Benefit - In disability insurance, a benefit paid when you suffer a loss of income due to a covered disability or if loss of income persists. This benefit is based on a formula specified in your policy and it is generally a percentage of the full benefit. It may be paid up to the maximum benefit period.
Convertible - Term life insurance coverage that can be converted into permanent insurance regardless of an insured's physical condition and without a medical examination. The individual cannot be denied coverage or charged an additional premium for any health problems.
Collision Insurance - Covers physical damage to the insured's automobile (other than that covered under comprehensive insurance) resulting from contact with another inanimate object.
Casualty Insurance - That type of insurance that is primarily concerned with losses caused by injuries to persons and legal liability imposed upon the insured for such injury or for damage to property of others. It also includes such diverse forms as plate glass, insurance against crime, such as robbery, burglary and forgery, boiler and machinery insurance and Aviation insurance. Many casualty companies also write surety business.
Ceded Reinsurance Leverage - The ratio of the reinsurance premiums ceded, plus...

...BACHELOR OF BUSINESS ADMINISTRATION (BBA)
jagannath university, jaipur
CHANNELdistribution
OF
aviva life INSURANCE CO. LTD.
TRAINING SUPERVISOR SUBMITTED BY
Branch Manager Enrollment No.
SESSION 2007-2010
GURU JAMBHESHWAR UNIVERSITY
HISAR - 125001
ACKNOWLEDGEMENT
First of all I would like to thank the Management at Aviva Life Insurance Co. for giving me the opportunity to do my two-month project training in their esteemed organization. I am highly obliged to (Sales Manager) for granting me to undertake my training at Netaji Subhash Palace.
I express my thanks to all Sales Managers under whose able guidance and direction, I was able to give shape to my training. Their constant review and excellent suggestions throughout the project are highly commendable.
My heartfelt thanks go to all the executives who helped me gain knowledge about the actual working and the processes involved in various departments.
Preface
In today’s competitive and dynamic world, with every business providing the same kind of product or service, only that firm which comes up with an innovative idea can hope to survive in the long -run, by attracting and luring customers.
Insurance sure is an upcoming sector but with the privatization of the same, selling insuranceproducts has become tough due to the competition angle attached to it.
It...

...retailing is how the company use their distributionchannel decision and strategies. This essay will study on Hennes &amp; Mauritz's (H&amp;M) , the Swedish-owned globally famous fashion retailing and research on how they deal and rely on their distributionchannel partners. Unlike their competitors such as Uniqlo, Forever21, ZARA or GAP ,H&amp;M has implemented a unique and efficient distributionchannel strategy to increase their level of competitiveness and cost effectiveness. First off , clear understanding of H&amp;M product philosophy and strategy will assist us to have better comprehension about H&amp;M distributionchannel decision. Similarly to ZARA or other fashion retailers ,H&amp;M has already selected their target ,segment of their fashion consumers market. In 2004 , H&amp;M declared their philosophy that said "Fashion and quality at the best price" H&amp;M aggressively compete with competitors by making varieties and differentiations on their product expanding product range from updated basic and down-to-earth style to cutting-edge high fashion trends.
In general, Distributionchannel are the 4th P of the 4P’s, meaning that Marketers need to find or create the place or channel for transferring of physical delivering the final product to the...

...consumption. The movement of product from producer to consumer is an important function of marketing. It is the obligation of the producer to make goods available at right place, at right time right price and in right quantity. The process of making goods available to the consumer needs effective channel of distribution. Therefore, the path taken by the goods in its movement is termed as channel of distribution. The goods may be sent to the consumer directly or indirectly through middlemen. The channel of distribution may be classified as:
Selling through direct channels
This is the oldest, shorter and the simple channel of distribution. The producer sells the product directly without involvement of any middle man. The sale can be made door to door through salesman, retail stores and direct mail. Certain industrial and consumer goods such as clothes, shoes, books, hosiery goods, cosmetics, household appliances, electronic goods etc., may be sold through direct contact. Perishable goods such as vegetable and fruits can also be sold directly.
Advantage of selling through direct channels
It is simple and fast.
It is economical.
The producer has full control over distribution.
Satisfies the desire to reduce dependence on middle men.
Cash sales.
Disadvantages of selling through...

...Reese’s Distributionchannels
Introduction
Any product or service in the marketplace utilizes distributionchannels to reach its customers. Although the manufacturers and services providers can and do provide their goods and services directly, utilizing distributionchannels multiplies the number of goods and services that reach the marketplace (Advameg, Inc, 2011). Therefore,distributionchannels can increase market share and profit margins since these distributionchannels help the company’s product reach its target segments and enter into new marketplaces (Advameg, Inc., 2011). As they enter into new regions, stores, and the like, manufacturers and service providers can capitalize on these channels and markets by cultivating demand. Yet, the beauty of the distributionchannels rests within the ways they free these companies and manufacturers to do what they do best, manufacture products and provide services to meet customer demands. Distributionchannels just help these companies reach their goals and satisfy the manufacturers’ and service providers’ customers.
Reese’s Distribution
Candy is one of the most widely distributed goods in the world, especially within the United States (Packaged...

...Channels of Distribution 1
Channels of Distribution – Article Review #2
Katarina Mikalacki
Marketing 421
Doula Zahropoulos
October 06, 2004
Channels of Distribution 2
Having access to good distribution is fundamental to good marketing. Business operators need to be able to deliver their products and services to the right people, at the right time, in the right quantities, and at the lowest cost. For the most part, this means understanding the various marketing channels, through which merchandise can be moved, and learning how to factor in additional storage and shipping costs. The selection of distributionchannels is key to successful marketing.
There are a wide variety of possible distributionchannels. Intermediaries, which help the producing company get their product to the end consumer includes: sales agents, retailers, wholesalers, selling agents, and maybe even direct mail. Intermediaries are used as go-betweens because the manufacturing company may not be familiar with the market situation in various areas of the country as they would like to be.
As for branded sportswear, demand is mainly from people aged between...

...272
LESSON-18
CHANNELS OF DISTRIBUTION
Dr Subhanjali Chopra
STRUCTURE
18.0 Introduction
18.1 Objectives
18.2 Meaning of Channels of Distribution
18.3 Kinds of DistributionChannels
18.4 Choice of Channel of Distribution
18.5 Summary
18.6 Glossary
18.7 Self Assessment Questions
18.8 Further Readings
18.0 INTRODUCTION
Distribution ofproducts constitutes an important element of marketing mix of a firm.
After development of the product, the entrepreneur has to decide channels or routes
through which the product will flow from the factory to the potential customers. He has a
number of alternatives available to him. The entrepreneur may choose to distribute the
product directly to customers without using any intermediaries. Alternatively, he may
use one or more middlemen including wholesalers, selling agents, and retailers.
Big firms have their zonal or regional authorized agents or dealers spread over the entire
country. The dealers, in turn, work with distributors and retailers. On the other hand,
small firms cannot afford to have zonal offices, but are devising their own ways of doing
business. They also receive regular orders for goods. Entry may be difficult for the small
firms.
It has been observed that many authorized dealers of known brands also stock...