Silverado High CountryDefines Rugged Luxury

DALLAS – Like a finely crafted saddle or pair of custom-fitted boots, the 2014 Silverado High Country embodies rugged luxury – craftsmanship, authenticity and functionality rolled into a truck that’s stronger, smarter and more capable than ever.

It is Chevrolet’s first premium truck and one of the industry’s most capable, backing up an exclusive package of distinctive design elements, comfort and convenience features with segment-topping capability – including the segment’s most powerful V-8 and a 9,800-pound trailering rating.

It goes on sale this fall, priced at $45,100 (including destination charge) for 2WD models equipped with the standard 5.3L engine. The crew cab body is exclusive to the High Country, and it is available with a 5’8” or 6’6” cargo box.

Inside, Silverado High Country features an exclusive saddle brown interior. Heated and cooled perforated premium leather front bucket seats with High Country logos on the headrests are standard, along with Chevrolet MyLink connectivity with an 8-inch touch screen, Bose premium audio and front and rear park assist.

“There’s a Western flair to the High Country’s cabin that reflects the truck’s polished yet rugged stature,” said Maria Rohrer, Silverado marketing director. “It’s a passenger environment that’s equally adept when working a ranch during the day and stepping out for the evening.”

Optional features include a sunroof, navigation system and a rear-seat entertainment system with a BluRay/DVD player, as well as a High Country Premium Package that includes heated steering wheel, driver alert package, adjustable pedals and integrated trailer brake controller.

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The 2014 Chevrolet Silverado High Country adds a new level of tough truck luxury to the lineup with a unique chrome grille with horizontal chrome bars, halogen projector headlamps and body-color front and rear bumpers. Unique 20-inch chrome wheels with P275/55R20 all-season tires are standard, as are chrome body side moldings, door handles and mirrors.

"Silverado High Country adds a higher degree of capability to the premium truck market and broadens the all-new Silverado’s lineup with a unique combination of exclusive features and purposeful technologies. Its class-leading power is matched with the strong chassis and new suspension and drivetrain elements that make the 2014 Silverado 1500 the strongest, most capable and most refined truck in Chevrolet’s history."

Maria Rohrer, Silverado marketing director

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Launched earlier this year, the 2014 models contributed to a 13.9-percent jump in Silverado sales in August, while sales were up more than 25 percent for the first eight months of 2013.

Complementing capability
The Silverado High Country gives customers the capability they want with confident power to back it up, delivering a maximum payload of 1,957 pounds – more than Toyota Tundra and RAM 1500 – and a 9,800-pound towing capacity.

The EcoTec3 5.3L is the High Country’s standard engine, with SAE-certified at 355 horsepower (250 kW) and 383 lb.-ft. of torque (519 Nm), and class-leading V-8 fuel economy of up to 23 mpg highway (2WD models). The available, all-new EcoTec3 6.2L delivers is the segment’s most powerful V-8 engines, with an SAE-certified 420 horsepower and 460 lb.-ft. of torque.

Each engine is matched with a six-speed automatic transmission featuring auto grade braking, which downshifts the transmission on downgrades to reduce brake wear. The brake system includes GM’s new Duralife rotors, which feature a hardened and strengthened surface to reduce corrosion, helping them last up to twice as long as conventional rotors and providing quieter braking with less vibration.

Additional chassis and powertrain details include:

Electric power steering, which helps save fuel and enables a more consistent, crisp steering feel and plenty of assist for parking maneuvers

New, larger rear axles with the strength to accommodate the engines’ higher outputs

Trailer sway control is standard and works with StabiliTrak to provide an added measure of confidence when towing a trailer.

A fully boxed frame with the main rails and major cross members formed from high-strength steel provides a rigid base for maximum hauling capability, as well as greater noise and vibration isolation – contributing to the Silverado High Country’s balance of segment-best capability and industry-leading refinement.

The stiff chassis enables more precise tuning of the front and rear suspensions, giving the Silverado a more responsive feel with smoother performance and less vibration and shake, particularly on harsh terrain.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.