Spotlight on Technology: Luxury Features for a Comfortable Drive If you’re a person who spends a lot of time in your car, you definitely want to be pampered while you’re in the driver’s seat. Read the Full Story

TrueSavings: February 18 to March 3, 2015 — 10 Great New Car Deals for February 2015Thanks to discounts ranging as high as 14.6 percent or $4,199 off Manufacturer’s Suggested Retail Pricing (MSRP), these ten vehicles are the best of the sweetheart deals you can get on a new car in February.Read the Full Story

TrueSavings: February 4-17, 2015 — Great Savings on Six Sporty Cars for Valentine’s DayWant to stop her heart with something super sporty this Valentine's Day? Why give roses when you can really wow her with a new car! Read the Full Story

Safety Features for your Automotive Wish ListToday's new cars offer great technology: They're more comfortable and more entertaining than ever before, with convenience features that help us be more efficient while we're on the road. Read the Full Story

Transaction Prices Up Nearly Seven Percent; Incentives Decrease Four Percent From Last Year

TrueCar.com, the authority on car pricing, trends and forecasts, estimated today that the average transaction price for light vehicles in the United States was $30,605 in February 2012, up $1,943 (6.8 percent) from February 2011 and up $93 (0.6 percent) from January 2012.

"With gas prices rising, more than one-fifth of all cars sold in February will be subcompact or compact cars, yet transaction prices continue to rise as consumers are looking for highly-equipped vehicles,” said Jesse Toprak, VP of Market Intelligence for TrueCar.com. “Hyundai/Kia continues to see the strongest gains in transaction prices, rising nearly 10 percent from last year.”