Announcements – NicheLabs, LLChttps://www.nichelabs.com
Just another Nichelabs websiteMon, 27 Aug 2018 12:55:53 +0000en-US
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1 Seasoned Professionals Like Their New Restaurant Websites Well-done; A Client Relationship Aged to Perfectionhttps://www.nichelabs.com/company-news/seasoned-professionals-like-their-new-restaurant-websites-well-done-a-client-relationship-aged-to-perfection/
Thu, 12 Jul 2018 15:58:25 +0000https://www.nichelabs.com/?p=2989 The Newest Addition to The Aielli Group The Aielli Group is the blood, sweat, and tears of Venetian Chef, Fabrizio Aielli, and his wife, Ingrid. 20 years of success in professional restaurant management, both domestic and abroad, has earned their restaurants countless awards such as Esquire Magazine’s “Best New Restaurant”, and Wine Spectator’s Award […]

The Newest Addition to The Aielli Group

The Aielli Group is the blood, sweat, and tears of Venetian Chef, Fabrizio Aielli, and his wife, Ingrid. 20 years of success in professional restaurant management, both domestic and abroad, has earned their restaurants countless awards such as Esquire Magazine’s “Best New Restaurant”, and Wine Spectator’s Award of Excellence, among many others.

Born in the heart of the Adriatic Coast of Italy, Chef Fabrizio brings a passion to all of his establishments, fueled by years of watching his mother cook as a boy. When deciding who to trust to build a site for the latest addition to his family of restaurants, Dorona, he looked no further than NicheLabs.

After 5 years of satisfaction in the sites that NicheLabs had designed and built for Aielli Group’s other restaurants in the area (Sea Salt Naples, Sea Salt St. Pete, Barbatella), Aielli Group knew that NicheLabs understood their audience and focus on delivering the crucial ingredients for restaurant success: great food, impeccable service, and wonderful environment. NicheLabs would ensure that the ambiance of Dorona, their new modern Italian Steakhouse, would resonate in DoronaNaples.com.

A Class of Its Own

As we have many times before, our team worked closely with the Aielli Group to ensure that DoronaNaples.com would be as top-notch as the finest custom cuts of beef that they serve and as classic as the rustic Italian aromas of the authentic ingredients in each exceptional signature dish.

A previously created 3D Virtual Tour invites site visitors inside and boosts local SEO; A one-time, low-cost investment capable of yielding a dreamy ROI

Our team achieved this using clean lines, inviting image galleries and slideshows of the polished decor inside the restaurant. Tantalizing images of Dorona’s culinary masterpieces set the expectation of an unforgettable experience. NicheLabs incorporated Dorona’s existing Virtual Tour into their new website, not only for the purpose of aesthetics. Google Virtual Tours are now a must-have, especially for restaurants, as they tell Google that you are relevant to the community and boost the interactivity of your website. Visitors are more likely to explore and book a reservation. Patrons of Dorona are also able to easily purchase gift cards and make reservations from any device due to the site’s mobile-responsive functionality.

The Home Page features a beautiful six-picture slideshow showcasing ambiance and culinary works of art

Easy Reservations via OpenTable

Visitors Can Easily Purchase Gift Cards

Perfect Marbling of Independence + Ongoing Support from a Trusted Partner

Being a restaurant with evolving menu items, it was important that NicheLabs provide Dorona with a Content Management System (WordPress), allowing them to update their site independently. We also integrated SinglePlatform, an online publishing network partnered with top search engines, review sites, and online directories, to give them the ability to simultaneously post and schedule menu updates, images, and social media posts to many different online outlets such as Yelp, TripAdvisor, and Facebook.

NicheLabs continues to provide website support for Fabrizio and Ingrid giving them confidence that any challenge they face will be met swiftly by well-seasoned industry professionals.

Easy to update menu; Updates made simultaneously across the web via SinglePlatform

It’s All About Chemistry

DoronaNaples.com is indicative of the fine quality and upscale dining experience that Dorona offers every guest.

Using a highly analytical approach to engage our client’s audience, we Analyze, Advise, and Execute, turning client branding and all that it encompasses (web design, search engine rankings, etc.) into a results-driven science. Skip the experiments and give your prospects and clients the results they crave by contacting NicheLabs today.

Photos on Website by Mark Riehle

*Although NicheLabs does create Virtual Tours, we did not create the Virtual Tour mentioned above.

]]>NicheLabs Helps GMS Non-Profit Support Employees-In-Need with a Fundraising Websitehttps://www.nichelabs.com/company_announcements/nichelabs-helps-gms-non-profit-support-employees-in-need-with-a-fundraising-website/
Tue, 26 Jun 2018 16:00:32 +0000https://www.nichelabs.com/?p=3033Gypsum Supply & Management, Inc., a national building supply giant, has called upon NicheLabs to build a website for their new non-profit charitable organization, The GMS Family Fund. GMS prides itself on two critical qualities that all employees must possess; caring and pride. With the understanding that these values are vital to GMS company culture, […]

Gypsum Supply & Management, Inc., a national building supply giant, has called upon NicheLabs to build a website for their new non-profit charitable organization, The GMS Family Fund. GMS prides itself on two critical qualities that all employees must possess; caring and pride. With the understanding that these values are vital to GMS company culture, our shared goal is to inspire GMS employees to extend care to their fellow employees by helping them in times of need through GMSFamilyFund.org.

The purpose of GMSFamilyFund.org will be to provide assistance to any employees facing financial hardship due to an unexpected life-altering event like a medical emergency or natural disaster. The Board of Directors will be volunteer employees and any qualifying employee will be able to apply for assistance confidentially. Tax-deductible donations will be made possible through the website.

GMSFamilyFund.org will be simple and easy to use with a straight-forward menu.

An EVENTS page will inform employees of upcoming events that benefit the cause and provide them a way to contribute.

A NEWS page will feature stories on how the latest donations are being used as well as awards to supporters that go above and beyond.

Through the DONATIONS page, employees will be able to choose their form of donation, including payroll deduction (a set amount is deducted from their paycheck each month), pay by check, or pay online via credit card. NicheLabs will enable GMS to see who is contributing to the fund by directing the data entered in the donation fields to be collected by GMS’s proprietary system.

NicheLabs will put faces to names in this nationwide family via a STAFF page introducing the employee volunteers that make this charity tick.

The REQUEST ASSISTANCE page will allow employees to enter their confidential information securely into an application and immediately send it via the website in PDF form. Users will also have the option to fill out the form and send it via email, without needing to download it first.

Employees will be able to scan and UPLOADrelevant documents such as tax letters to send in with their applications.

NicheLabs will ensure that this new website fosters the family dynamic that is the cornerstone of GMS’s nationwide success and expedites their fundraising efforts. See how NicheLabs can inspire your company culture by contacting us today.

]]>NicheLabs to Transform Non-Profit Community Center Website to Better Serve and Unite Its Membershttps://www.nichelabs.com/company_announcements/nichelabs-to-transform-non-profit-community-center-website-to-better-serve-and-unite-its-members/
Thu, 03 May 2018 21:22:43 +0000https://www.nichelabs.com/?p=2940The Branches Club, a non-profit, member/volunteer-managed facility catering to swimming and tennis enthused residents in 10 surrounding communities has tasked NicheLabs with the revamping of their online presence and member usability. NicheLabs will transform their lack-luster website and add the necessary functions to allow their community members to effortlessly interact with their site. The Branches.org […]

The Branches Club, a non-profit, member/volunteer-managed facility catering to swimming and tennis enthused residents in 10 surrounding communities has tasked NicheLabs with the revamping of their online presence and member usability. NicheLabs will transform their lack-luster website and add the necessary functions to allow their community members to effortlessly interact with their site.

The Branches.org Home Page

Located on six acres in the heart of The Branches community in Dunwoody, GA, The Branches Club offers various amenities to its members, young and old. Currently serving close to 400 members, the facility boasts a beautiful swimming pool, tennis courts, club house, and an outdoor two-level pavilion. Members enjoy organized social activities, tennis, and swimming (including a swim/dive team). The Branches Club regularly hosts social events including holiday-specific affairs like Easter-egg hunts, movie nights, pool parties for the adults, and play groups for the little ones, all surrounded by a beautiful wooded environment.

Members previously had to call or come into the club to find information on events, pay their dues, pay for social events, and reserve the clubhouse/courts/pool due to failing functionality of their site. Their website needs a quick and easy way to post meeting minutes, make reservations, plan future events and get-togethers, and connect its widespread community. TheBranches.org should portray the inviting, vibrant spirit that its members create each day whether it is accessed via desktop computer, tablet, or mobile phone.

A Social Calendar Should Look as Exciting as Its Events

NicheLabs will enhance the experience of The Branches Club members by allowing them to book all of their reservations easily online and even pay their membership dues securely with the click of a mouse or a button on their mobile device. A message board/forum will provide a way for members to interact and plan future events.

Our team has uncovered what it is that makes The Branches Community tick and will implement its solutions in order to attract new members and better serve existing members. Using a highly analytical approach to engage our client’s audience, we Analyze, Advise, and Execute, turning client branding and all that it encompasses (web design, search engine rankings, etc.) into a results-driven science. Skip the experiments and give your prospects and clients the results they crave by contacting NicheLabs today.

]]>Season’s Greetings and New Energy for New Yearhttps://www.nichelabs.com/company_announcements/seasons-greetings-new-energy-new-year/
Thu, 29 Dec 2016 16:51:50 +0000https://www.nichelabs.com/?p=2610We hope you are enjoying a happy and meaningful holiday season with family and friends – and recharging your batteries for the start of 2017. Our common uniting factor worldwide, no matter what religious holidays we celebrate, is that we spend time enjoying the company of family friends – especially when we can travel to […]

We hope you are enjoying a happy and meaningful holiday season with family and friends – and recharging your batteries for the start of 2017. Our common uniting factor worldwide, no matter what religious holidays we celebrate, is that we spend time enjoying the company of family friends – especially when we can travel to see those who live far away – and starting to envision our hopes for the coming year.

At NicheLabs, we have big plans in the works for 2017 – changes in our business relationships that will give us the capability to expand our services to you beyond digital marketing. Our plans are giving us new energy for the new year as we look at more ways to serve more clients. Of course, we think about growing and getting better all year long; it’s just heightened at the start of a new year.

We trust that you’re just like us. Let’s plan to talk about what’s new in your world, your aspirations for the coming year and how we can journey together to reach your business’ next destination.

On behalf of everyone at Niche Labs, I wish you, your families and all you hold dear a year of happiness, health and prosperity.

]]>Meet Google and YikYak in Person in ATL so You Can be a Top SEO Companyhttps://www.nichelabs.com/general/meet-google-and-yikyak-in-person-in-atl-so-you-can-be-a-top-seo-company/
Tue, 29 Sep 2015 14:00:06 +0000https://www.nichelabs.com/?p=2262As part of the planning committee, I urge you to save 4 PM to 8 pm on Thursday October 8, 2015 for an interesting evening of ideas and the great networking that TAG (Technology Association of Georgia) events are known for. Taking place at the Buckhead Club, you will hear about best practices for connecting […]

As part of the planning committee, I urge you to save 4 PM to 8 pm on Thursday October 8, 2015 for an interesting evening of ideas and the great networking that TAG (Technology Association of Georgia) events are known for.

Taking place at the Buckhead Club, you will hear about best practices for connecting and engaging with your prospects, using SEO, YouTube and social media at the TAG Social Savvy Awards.

Having attended the prior three Social Savvy awards, you can be sure you’ll come away with ideas for better marketing, better SEO, and better communications. Last year, Twitter’s Ryan Oliver (@Ryno) pointed out that your phone and its apps know more about you than – well – your spouse or your mother. With that in mind, you can begin to update your strategy about SEO for mobile, website design for mobile, etc.

The year before, LinkedIn’s Luke Davies shared how to change the way companies hire, market and sell services. Remember the old advertising adage that “I know that 50% of my advertising message is wasted (going to the wrong people at the wrong time), I just don’t know what 50%”? Like SEO programs, LinkedIn has proven to be a very effective paid advertising channel as well as a creative way to find your targeted B2B buyers. While the best SEO programs can rank you for your desired keywords, LinkedIn enables you to search and hunt for your prospects – by location, by job title, by company – and you can reach them in many ways.

Check out this video from last year’s event at the Discovery Center – a great time was had by all! Along with this year keynote from Google, speakers include PGi, QASymphony, Yik Yak, and our award winners.

Catch up with NicheLabs there! As a friend of NicheLabs, you can use the code SOCOFRIEND to save 50% on the registration fee.

Give NicheLabs a call at 888.978.9254, or email us with our website contact form, to discuss how to leverage market trends for your organic SEO program, Paid Search program, social media, email and of course, website design and development. We’ll help you be savvy.

]]>After Apr 21, Things Will Be Differenthttps://www.nichelabs.com/mobile-website/apr-21-mobile-friendly/
Thu, 09 Apr 2015 19:09:04 +0000https://www.nichelabs.com/?p=2129Are You and Your SEO Specialists Prepared for Google Page Ranking Change? If you’re the person running your business, or running your marketing programs, then you know that it’s hard, really hard, to ignore. Like it or not, Search Engine Marketing in Atlanta and throughout the Internet will change because Google’s next algorithm update will […]

Are You and Your SEO Specialists Prepared for Google Page Ranking Change?

If you’re the person running your business, or running your marketing programs, then you know that it’s hard, really hard, to ignore. Like it or not, Search Engine Marketing in Atlanta and throughout the Internet will change because Google’s next algorithm update will increase the importance of being mobile-friendly.

Because strategy is as important as tactical execution at NicheLabs, we’re sharing why this matters to you so you can determine the ‘what’ and ‘how’ of your response to the changes (1).

“There’s no mistaking the fact that Google is driving the mobile revolution,” wrote Neil Patel on SearchEngineLand.com last week. “Consider that Google is the world’s largest mobile platform provider (Android). And Google is the world’s largest mobile search provider.” On top of that, the largest mobile app store is….you guessed it….Google. Neil’s conclusion, “Google gets to make the calls on mobile.”

Check Your Site for Free

Our Search Engine Marketing advice: At the bare minimum, see if your site is mobile friendly. It’s free, simple and takes about 1 minute. Go to Google’s tool to see if you make the minimum, and if not, they’ll even tell you why not.

One piece of good news is that the algorithm runs in real-time. In other words, if you don’t qualify today, you can make the improvements on any day, and as soon as Google picks up on the change, the site will start to benefit from the new mobile-friendly algorithm change. If you’re a small (by website traffic standards) site, and only get indexed once or twice a month by Google, your search engine marketing specialist or NicheLabs can expedite your getting recognized when you comply with Google’s new rules.

If you’re interested, there’s plenty more details we can share. If you don’t get them from us, get them from your search engine marketing specialist. Then make the business decision that’s right for your business or practice.

Next steps:

First, make your website mobile friendly. Responsive design is best.

Then address any mobile usability issues in Google Webmaster Tools. Note that apps are treated separately and differently than websites.

Lastly, monitor your metrics carefully up to and after the April 21 algorithm change. (Let NicheLabs know if you need any assistance.)

1 NicheLabs knows that to be really successful, ‘why’ is actually more important than ‘what’ and ‘how.’ If you have 18 minutes to understand this the way 21 millions viewers have, then click here for one of the great TED Talks.

In case you didn’t already know, NicheLabs is a fast growing interactive digital marketing agency located in Atlanta, GA and Naples, FL. We’re looking to hire a full-time Digital Account Director in the Atlanta area.

Digital Account Director Summary

We’re looking for a Digital Account Director who can work with retainer clients to traffic monthly requests, initiate and guide interactive strategy, and manage team resources. To maximize compensation, the ideal person will do some business development to attract new clients. We care less about how many years of experience you have, and more about how much you’ve learned in those years. We care less about what you know and more about what you do with it. If you have a strong understanding of interactive marketing and can handle heavy traffic and tough situations with a smile, then this could be a perfect fit for you.

Digital Account Director Duties

Serve as the primary point of contact for accounts assigned to you. Provide a high degree of communication, accountability and transparency, enabling you to thrive in a collaborative environment and become a trusted advisor for your clients.

Sell agency’s services to prospects and upsell agency’s services to current accounts by selling value

Develop account plans and maintain all related deliverables including creative briefs, project plans, campaign and program progress and results

Drive project and campaign delivery through effective use of internal and external communications

Ensure that projects and campaigns complete according to schedule, meet the defined scope and are within budget

Ensure that all project and campaign documentation is produced in the standard format; for client requests that do not follow NicheLabs processes and policies, provide recommendation internally to obtain approval prior to delivery to the client

Strong verbal and written communication skills; ability to communicate at strategic as well as tactical levels; comfort with all modes of communication from email and IM to video conferencing and in person presentations.

This is a full-time, on-site / off-site position with occasional client meetings and networking events. Please send your resume and cover letter to our careers@nichelabs.com. Thank you for your interest in NicheLabs.

]]>NicheLabs Chosen to Build Brand and Website for Live Trivia Game Promotion Companyhttps://www.nichelabs.com/website_design/nichelabs-chosen-to-build-brand-and-website-for-live-trivia-game-promotion-company/
Tue, 02 Dec 2014 14:00:36 +0000https://www.nichelabs.com/?p=1593 About the Company: The Answer Is Productions, Inc. and its affiliated companies understand the needs of the hospitality industry (Restaurants, Taverns, Bars, etc.) for successful, dependable, and cost effective promotions; they offer promotion solutions with their extensive hands-on industry experience and knowledge. Their mission is to attract customers to their clients’ establishment during their […]

The Answer Is Productions, Inc. and its affiliated companies understand the needs of the hospitality industry (Restaurants, Taverns, Bars, etc.) for successful, dependable, and cost effective promotions; they offer promotion solutions with their extensive hands-on industry experience and knowledge. Their mission is to attract customers to their clients’ establishment during their slow times to sell food and drinks. The idea is to draw the customers in with their promotions and make them regulars so that they come back even if they’re not coming to play Team Trivia.

Team Trivia is a cost-effective live trivia game played by teams and hosted by an “announcer.” It can also be a fun and effective team-building tactic at seminars, meetings, or retreats for corporations. Team Trivia’s popularity has grown steadily; the Metro Atlanta area alone hosts 200 weekly shows. Franchises have spread to Charleston and Myrtle Beach SC, Phoenix AZ, Western PA, Wisconsin, Michigan, and Chicago. The support staff and announcers bring a high level of professionalism and a “show must go on” mentality to each show.

Client Challenges & Goals:

The Answer Is Productions is looking to update their Team Trivia brand and website to reflect their honest, professional, and fun culture. The manner in which their website updated needs to create an immediate significant change and accommodate future enhancements and ongoing marketing activities. They will need a new look so that franchisees will recognize that they are now a bigger and better company. The site should show the appropriate information on each event. They would like to be able to let their franchisees update this information on their own. Although they do offer Team Trivia logo-wear, visitors are not able to purchase items at this time as it is not currently functioning.

NicheLabs Proposed Solution for The Answer Is Productions, Inc.:

NicheLabs will provide a complete overhaul of Team Trivia’s brand platform. This will include their proposition statement, brand vision document, brand positioning statement, elevator speech, tagline, messaging platform, graphic identification counsel (color palettes, etc.), and website development counsel. The website will be built in WordPress, the popular Content Management System, to allow the client to make changes on their own.

We will also complete their logo design, include a slideshow, include a password protected area for franchisees to login and access info/make changes, and add a blog. An ecommerce element will be added to allow the purchase of merchandise and the site will be made responsive so that it can be opened on any mobile or desktop device without altering its layout. NicheLabs will also be providing monthly Marketing Leadership Management to keep the brand on track moving forward. We are happy to be working with The Answer is Productions and look forward to launching their new brand and website in the upcoming months.

]]>NicheLabs Builds Second Website for Leading IT Outsourcing and Management Services Providerhttps://www.nichelabs.com/website_design/nichelabs-builds-second-website-for-leading-it-outsourcing-and-management-services-provider/
Fri, 28 Nov 2014 14:00:01 +0000https://www.nichelabs.com/?p=1583Medicus Solutions, Inc. provides companies throughout the Southeast United States with IT outsourcing and management services. Although they work primarily with medical practices, they have leveraged their extensive healthcare informatics consulting experience and their reputation as a leading healthcare IT consulting provider to deliver services and manage the IT operations of clients across other highly-regulated […]

Medicus Solutions, Inc. provides companies throughout the Southeast United States with IT outsourcing and management services. Although they work primarily with medical practices, they have leveraged their extensive healthcare informatics consulting experience and their reputation as a leading healthcare IT consulting provider to deliver services and manage the IT operations of clients across other highly-regulated industries including financial and legal.

Medicus’ technical team offers over 20 years of expertise to support their clients’ networks and computers. They keep their customers happy by keeping their employees happy; this results in employees that go the extra mile for their clients. Founder and CEO, Chris Jann, is the son of a physician and has always had the vision “to bring exceptional computer support to an industry that is always up and running.” Named by MSPmentor as one of the “Top 501 Managed Services Providers Worldwide,” Medicus values and invests in their partners such as Dell, Microsoft, HP, and Cisco.

Portraying the message of Medicus correctly was paramount in this project. Their goal was for 95% of the site’s visitors to become prospects. To achieve this, they needed to stand out among 250 other computer support companies in Atlanta; their brand image needed to be strong. The website needed to be clean, bold, modern, and eye-catching to really make the uniqueness of their philosophies apparent. They wanted the site to be educational and innovative to show that they are ahead of the curve; copy that talked about relationships and risk management was needed. Although they wanted a decent amount of depth, easy navigation was important.

This was the 2nd website that NicheLabs has been contracted to design and build for Medicus; we are familiar with their style of doing things and understand the way they like to operate and represent themselves. First, we offered Medicus marketing consulting to help them pinpoint their goals for their new up-to-date design. We made the navigation and other elements clearly exemplify their focus on the people that make the company work. Clients are easily able to enter the Client Portal via a link on the home page. The website is responsive so that it can be viewed on any mobile or desktop device without altering the layout. We also set up and continue to provide Search Engine Optimization so that Medicus will appear in search results for competitive keywords. NicheLabs provided Medicus with a Pay-Per-Click campaign to further aid in their exposure.

NicheLabs was very pleased to work with this repeat customer. We will continue to service Medicus to meet and exceed their goals. You can check out their new site at www.msinc.com.

]]>NicheLabs Plans Redesign of Veteran Architecture Photography Websitehttps://www.nichelabs.com/website_design/nichelabs-plans-redesign-of-veteran-architecture-photography-website/
Tue, 25 Nov 2014 14:00:53 +0000https://www.nichelabs.com/?p=1576About the Company: Thomas Watkins Photography is built on the philosophy that a good design can persuade, provoke, excite, and even solve a problem. With a portfolio that includes architecture, restaurants, hospitality, commercial, and residential projects, they specialize in capturing the work of designers and architects. Their view is unique-rather than treating the completed product […]

Thomas Watkins Photography is built on the philosophy that a good design can persuade, provoke, excite, and even solve a problem. With a portfolio that includes architecture, restaurants, hospitality, commercial, and residential projects, they specialize in capturing the work of designers and architects. Their view is unique-rather than treating the completed product or building as the subject, their goal is to capture the design itself.

Client Challenges & Goals:

Thomas Watkins Photography understands the importance of their online presence and is looking for a fresh redesign for their website. They need an outstanding portfolio presentation of their work with a clean design that shows their photographs in the most attractive way. Currently, their website is drab and does not do much to captivate the visitor; pictures are limited in size and therefore cannot be seen in full capacity. They also need the site to be more accessible and easy to navigate. The website should educate potential buyers. It is important that they are able to make changes to the website on their own.

NicheLabs Proposed Solution for Thomas Watkins Photography:

NicheLabs will be maximizing the height of each photograph to improve their portfolio display by placing the current menu bar on the current Thomas Watkins Photography website on the left side of all interior pages. Their website will be reconstructed in WordPress, the popular content management system, which will allow the client to add, edit, and delete any content without the help of a developer. The website will be informational, showcasing the company philosophy, and offer an enhanced user experience through both its layout and content. NicheLabs is excited to produce a quality presentation as part of Thomas Watkins Photography’s marketing strategy.