Wednesday is officially "Ikea Day in San Antonio" and the buzz, both in person and online, reflects the excitement shoppers are basking in now that they don't have to drive to Round Rock.

The Swedish furniture store officially unlocked doors to the 289,000-square-foot Live Oak location at 9 a.m. with much fanfare. Customers were allowed to start lining up at 5 a.m. to enjoy live entertainment and grand opening ceremonies.