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Primark: „amazing prices“ now invade the US, too

by Maria Hunstig — September 10, 2015

Irish born low-cost fashion retailer Primark has opened its first US store in Boston today (September 10). The store location is part of the historic Burnham Building in downtown Boston (Summer/Washington Street) and now offers women’s, men’s and kids fashion as well as home accessories on a 7,150 sq. meters sales space stretching across four floors.

It is filled with superlatives: 73 cash desks, 84 changing rooms and 530 mannequins shall stimulate the US consumers to purchase Primark’s “amazing fashion, amazing prices” as the fashion chain’s sales slogan says. For the opening ceremony, Boston’s mayor Martin J. Walsh was present to cut the official ribbon. “I am very happy to welcome Primark in Boston. The enterprise brings jobs and important stimuli for our economy and an attractive offer for our citizens”, he said.

And Primark’s US invasion is only starting to take off: with its distribution center in Bethlehem (Pennsylvania) already running, the company has plans for seven further stores in the Northwest of the States, mostly located in malls. The first one will be opened in the King of Prussia Mall, Pennsylvania, by the end of November, 2015. Further branches are scheduled to open in Burlington Mall (Burlington, Mass.), Danbury Fair (Danbury, Connecticut.), Freehold Raceway Mall (Freehold, New Jersey), South Shore Plaza (Braintree, Massachusetts), Staten Island Mall (Staten Island, New York) and Willow Grove Mall (Willow Grove, Pennsylvania).

Primark currently operates 292 stores (with a total sales space of 1,021,000 sqm) in Great Britain, Ireland, Spain, Portugal, Germany, The Netherlands, Belgium, Austria and France.