bloom was founded by four dads wanting to bring meaningful innovation and contemporary design to a range of baby products that has traditionally been functional but not in tune with the sense of style of parents today. Moving from couple-dom to parenting is a wonderful, emotional phase during which parents and baby begin life together. bloom believes parents and baby should begin life together in style, with quality products that reflect contemporary living and express the new family's sense of identity.

bloom designs convey simple, clean, iconic forms that exist seamlessly in contemporary living, dining, and travel spaces, all the while providing the safety and comfort needs of baby.