RFU introduces Ruckley

11:53 - 16 Sep 2013

Meet Ruckley, England Rugby's ambassador for children.

Credit: RFU

The RFU has announced one of the most unusual appointments in its history, as Ruckley the 'animated and excitable English bull dog', was unleashed as the official ambassador for children’s rugby in a bid to engage kids with the sport.

Ruckley’s first job will be to help explain and promote Kids First Rugby which is a new approach to the way mini rugby is played.

Our Kids First approach aims to enhance the rugby experience for young players, coaches and parents to help keep more players in the game.

The focus is on the child and giving them a bite-sized, manageable programme so players of all abilities can develop at their own pace.

Kids First Rugby also manages the transition through the introduction of contact, which we believe is a vital factor in retaining young players into the future.