“This is a huge deal. London has been on everybody’s hit list since the last 15 years,” said Steve Belleme, the airport’s business development manager.

Norwegian plans to operate two weekly flights between the cities Mondays and Fridays and introductory fares start at $289 one way. Travelers can book tickets on the new route starting today at norwegian.com/us/.

The London service will add to Norwegian’s previously announced new routes from Oslo, Stockholm and Copenhagen to Fort Lauderdale, which launch in November and early December.

The Copenhagen flights begin Nov. 29 and will operate Mondays and Fridays, while service from Stockholm will kick off Dec. 1 and run Thursdays and Sundays, according to Norwegian.

Norwegian is the second largest airline in Scandinavia and third largest low-cost carrier in Europe. Last year, it carried nearly 18 million passengers across its network.

In preparation for inaugural service between Fort Lauderdale-Hollywood International Airport to Denmark and Sweden this fall, Norwegian Air Shuttle will be hiring for pilot and crew positions in South Florida starting in November, a spokesperson confirmed Wednesday.