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Thursday, November 5, 2009

I became a fan of Edible Arrangements on Facebook, and to thank me they sent me a coupon for a free box of chocolate covered fruit (usual price is $15). Awesome!

I picked up my free box at the Lutherville store and went home to devour them. My box had 2 pineapple pieces, 2 strawberries and 2 apple segments covered with semi-sweet chocolate.

And the verdict? They were good. Surprisingly good, especially considering pineapple and strawberries are not really in season right now. And yet, they were deliciously ripe and had a perfect amount of sweetness that contracted well with the semi-sweet chocolate coating.

However, let's be honest here. $15? $15 for 6 pieces of fruit covered with a coating that I could whip up myself if I had some chocolate chips + 30 secs in the microwave? Seems too steep for me. And although I think it's awesome that they offer incredibly ripe fruit, it almost seems too incredible. Too unreal. It makes my mind start wondering about possible additives/chemicals that are involved in keeping the fruit fresh and sweet.

I am very thankful to try the product - what a great coupon! However, I can't justify buying this box of fruit, especially knowing I can easily make it myself.

I certainly can't speak specifically for Edible Arrangements, but I'm willing to wager that whatever chocolate they're using is NOT just Nestle's Toll House chocolate chips, but premium chocolate. I'll bet the fruits are carefully selected, as well. This is kind of like why you can never get that "steakhouse" flavor out of a steak cooked at home, no matter how good a steak you get from the supermarket, because the steakhouses are usually buying a grade of steak better than your supermarket is (and those ultra-hot broilers don't hurt, either).

Dan - You're right, I never thought about the expense of the chocolate covered fruits at Godiva - yikes!!!

Alexander - You are completely right, I'm sure they use better chocolate and I'm sure there fruit would taste much better than my homemade version....but it still seems pretty expensive, you know? Or maybe I'm just cheap :)