The scary part is that this isn’t just some fellow passing himself off as a Social Media Guru.

Pepsi followed the social media pack – into 3rd Place oblivion:

Pepsi Thirsty for a ComebackPepsiCo Inc. is attempting to put a big new charge into its U.S. soda business after losing more ground last year to Coca-Cola Co. in their decades-old cola wars.

The food and drinks giant plans to spend 30% more to pitch its beverages on U.S. television in 2011 than in recent years—with much of the money aimed at propping up the sagging Pepsi-Cola brand after Diet Coke overtook it last year for the first time to become the No. 2 soda in the U.S. behind regular Coke.

"When my ancestors went from the Middle Ages to the Renaissance, they blew up the place, so that's what we are doing."

He also said...

"We need television to make the big, bold statement…

The Pepsi FolliesThe most unsettling part of this episode is that Pepsi has been fawned over as "forward thinking" among the brand babblers and social media hustlers who have seized control of the marketing world.

Brand babblers and social media hustlers. I think I’ve met a few of those:

Chuck Nyren is an international creative strategist, consultant, copywriter, columnist, author, and speaker. He has consulted and conducted seminars in Belgium, France, Germany, Norway, Spain, Sweden, Turkey, The Netherlands, and The United States.A longer version.