PokerStars have partnered with the digital media kings Unilad, and the World Series of Poker has agreed to auction one of the spare Tag Team bracelets on eBay with the proceeds going to Raising for Effective Giving.

PokerStars and the British Internet media company, Unilad, have entered into a global partnership that will see the pair co-create digital media content.

Unilad began life in 2010, quickly becoming the number one university student’s lad’s mag in the UK. They currently have a reach that extends to over a billion weekly users, including one of the most viewed Facebook pages in the world.

Poker and lads mags go together like an armchair and a TV, so the deal should suit both companies down to the ground. PokerStars recently launched the #Gameon social media campaign featuring Usain Bolt and Kevin Hart. Unilad covered the launch with an article on their wesbite.

“Who knows we may have a Unilad pro player on the tables soon,” Unilad CEO Liam Harrington told the press.

And Unilad need the money.

According to Business Insider UK Harrington and his business partner, Sam Bentley may have to sell the company to raise capital to pay former founder, Alex Partridge, after a High Court Judge had ruled Partridge was entitled to a 33% stake in the enterprise.

An insider told Business Insider UK that the company is expected to be worth between £30-£40m.

The World Series of Poker Donate Bracelet to Raising for Effective Giving

Boeree and Kurganov defeated 102 teams to capture the $273,964 first prize in the $10,000 Tag Team event, but as the teams are allowed to include four players, the WSOP ended up with two spare bracelets, hence the decision to slap one on eBay.

The two PokerStars Team Pros set a reserve price of $3,350, and they have reached that price with eight days to spare. Boeree and Kurganov are founders of REG, the non-profit specialising in effective altruism, and donated 50% of their Tag Team winnings to effective charities.

Here they are picking up those bracelets, courtesy of CardPlayer.

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