Critically acclaimed book - OUT NOW

My 31 Practices: Release the power of your values for authentic happiness

This step-by-step guide helps you to:

Identify what is important to you (myValues)

Translate this into a set of behaviours (myPractices)

Apply the approach every day (myExperiences)

Over time this becomes natural, and your behaviour is aligned with your values and goals.

You become congruent and find the best version of you - something we call your VALUES Superhero.

Buy the book on Amazon TODAY!

Available from and

About the authors

Alan Williams is the creator of my31Practices and Founder & MD of SERVICEBRAND GLOBAL, a boutique consultancy coaching service-sector organisations, internationally and in the UK, to deliver inspiring service for competitive advantage.

Steve Payne is the Founder & CEO of NLP Dynamics and the Academy of Coaching and Training. He is an international executive coach, actor, and writer and motivational speaker who has been helping individuals and organisations achieve their performance goals for over twenty years.

“This accessible, practical and action-focused book is a great tool to help us bring our values to life and make a difference in the world.”

– Dr Mark Williamson, Director, Action for Happiness

“This book helps you think through and deal with the problems and pressures we all face (in the workplace and our personal lives), with approaches that enable you to find personal solutions and a greater sense of wellbeing.”

– Cary Cooper, President, CIPD

“The structure, straightforward composition and easy to follow implementation of the methodology in this book are unparalleled in an industry often rife with good intentions and poor execution.”

– Stephen Doran, author of Burn the Bullshit

“Engaging with and applying this book will show you what to do to make greatness a daily habit. It does not promise a quick fix; that’s just not how excellence happens. But if you put my31Practices to work for you, you’ll be well on your way.”