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For Fall/Winter 2013, Nars introduces Eye Paint ($25), a must-have for beauty lovers who want to elevate their eye look. Housed in a pot of high-impact pigment, this versatile product can be used as both an eyeshadow and eyeliner, according to Nars. The innovative weightless gel formula delivers long-lasting color that glides on smooth and dries down quickly, said the company. It is available in 10 shades for a full range of artistry and is ophthalmologist-tested.