The stars of “Bade Acche Lagte Hain,” produced by Balaji Telefilms for Sony TV, will jet to Australia to shoot the latest episodes of the drama, which is watched by 42 million Indians. The plot involves the couple taking their honeymoon in Sydney, a decision that Australian officials hope will trigger a wave of other lovestruck Indians traveling Down Under.

“This provides us with an opportunity to showcase the best of Sydney and surrounds as a honeymoon destination,” says George Souris, New South Wales state’s minister for tourism and major events. In the year ending June 30, India ranked as New South Wales’s 11th biggest market in terms of visitor numbers, worth 826 million Australian dollars (US$885 million) in total expenditure to Australia.

But this has the potential to take off rapidly through better marketing, officials say. Tourism Australia estimates that Indian visitors have the potential to spend up to A$2.25 billion by 2020. India Real Time has more.