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Manager, Customer MarketingGilt Groupe

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Gilt Groupe
Launched in 2007, Gilt Groupe has rapidly established itself as one of the leading online fashion and travel retailers in the US. Leveraging everyone?s desire to be a part of something exclusive, Gilt curates a broad range of daily sales to serve to its invitation-only membership. Each sale lasts just 36 hours and features many of the world?s most sought-after designers at exclusive offerings of up to 60% off.
Gilt Groupe was named 2011 Marketer of the Year by the Direct Marketing Association. Fast Company Magazine named them as one of the Top 25 Innovative Companies, and the #1 in Fashion. Gilt Groupe is widely recognized as one of the most innovative and complex new business models and email functions in the country. At just 4 years from launch, Gilt currently sits in position number 49 of Internet Retailers Top 500 Guide, with reported revenue growth rates continuing to more than double each year.
The company has also successfully evolved beyond women's fashion to launch other categories including Men, Home, Kids, Gourmet Foods and Wine, as well as local offerings through the Gilt City business. Gilt Groupe members can access products from over 1,000 brands through the online store or through Gilt?s iPhone and iPad applications.
Gilt Groupe is widely recognized as one of the most innovative and complex new business models in the country. As a result, the company is growing at a rapid rate. In 2009, Gilt grew six-fold and currently has more than 850 employees worldwide.
The management team includes former CMO of Citigroup and top talent from companies such as eBay, Yahoo, Stub Hub, Gap, Calvin Klein, Drugstore.com, Amazon, and Expedia.
Gilt Groupe is headquartered in New York City and serves more than 10 million members with more than 25 million site visits per month.

The Role
The Manager of Customer Marketing will be responsible for the overall business modeling, budgeting, and ongoing reporting of Gilt?s marketing policies including shipping, returns & exchanges, as well as fit solutions and loyalty / advocacy programs including Gilt Insider and referral.
Specific Responsibilities include:
Lead the budgeting, performance management and economic development of Gilt Insider, including measuring program performance against goals and assessing financial impact of the introduction of new program benefits and policies that drive loyalty and create incremental value.
Design consumer research studies to gain additional insights into importance vs. performance of Gilt?s loyalty programs and policies
Manage program budget and valuation model
Analyze program enhancements? P&L impact in partnership with Finance and Accounting teams
Manage the exploration and ongoing refining of marketing policies and programs that address customers? pain points and drive traffic, improve conversion, and increase loyalty.
Assess customer & competitive primary and secondary research to create appropriate hypotheses for Gilt programs and policies including Gilt?s shipping, return & exchange policies as well as fitting solutions
Assess economic impact of policies and program changes through development of valuation models
Develop recommendations for policies? improvements and associated test plans
Design, implement and perform ongoing reporting for tests and permanent policies
Assess ongoing impact of Referral channel in overall P&L in relation to other new member acquisition channels, and performance of program key metrics, including number of members referring Gilt, number of invitations send by referring members, registrations and activations.
Candidate Profile
We seek an ambitious self-starter with great analytical, strategic, creative, and program management skills. The candidate should be familiar with Customer Lifetime Value analysis and Loyalty programs in general, and have an understanding of how to cultivate long-term customer relationships to profitably increase engagement with Gilt. Specific skills that are needed for success in this role are:

Advanced Microsoft Excel skills
Desire to join and contribute to a very high-performing team
Comfort managing to tight deadlines in a fast-paced and complex environment
Self-sufficient with ability to take direction from manager and run with projects
Willingness to ?roll up the sleeves? to complete a wide range of necessary tasks
High degree of intellectual curiosity about the psychology of consumer behavior
Outstanding analytical acumen with proven ability to synthesize large amounts of data
Strong interpersonal skills ? enjoys working across multiple business units and functional areas to achieve goals
Extremely results driven - setting clear and compelling goals with aggressive timelines