Due to the economic crisis, some low-income consumers traded down in terms of choice of other hot drinks, switch to private labels, while others have opted for consumption off the trade rather than trade. As a result, growth has remained positive for 2009 total.

Omega-3 fatty acids are emerging as some of the most useful compounds for human health. Three of the omega-3 fatty acids are generally recognized in the scientific literature on the health benefits of docosahexaenoic acid (DHA), eicosapentaenoic acid (EPA) and to a lesser extent, alpha-linolenic acid (ALA)