Behind every item at the farmers market is a story, and social media brings that story to light. Farmers and food crafters are using Instagram to share photos that take eaters behind the scenes, making an art not only of putting food on the table, but also of showing us the beauty, magic, and hard work in getting it there.

“Our business has so many different interesting facets, even beyond what happens inside our coffee bar and roastery,” says Ashton Goggans of Sightglass Coffee. “We’re in the mountains of Latin America and East Africa, sourcing coffee from these incredibly hard-working producers, meeting their families, and walking their farms. Our Instagram feed gives us the opportunity to tell the story of all of those relationships, and to broaden people’s understanding of what a specialty coffee company does.”

We wanted to share some inspiring Instagram feeds from Ferry Plaza Farmers Market farmers and vendors.

With beautiful photos of almond orchards in bloom, rice paddies, and newborn pigs and lambs, Greg Massa and Raquel Krach’s feed was recently promoted as an Instagram account to follow. They now have more than 25,000 followers!

Author

CUESA

CUESA (Center for Urban Education about Sustainable Agriculture) is a nonprofit organization dedicated to cultivating a sustainable food system through the operation of the Ferry Plaza Farmers Market and its educational programs. Learn more at cuesa.org.