While innovation is fueled upstream by factors such as R&D, culture and human capital, it only matters when the benefits are recognized and rewarded downstream by the customer.

The American Innovation Index™ (Aii) is the first comprehensive study to quantify and rank innovativeness as experienced by customers, telling us much about succeeding through innovation. This new study has shown that when customers observe changes in how a company creates and delivers value, they become excited, find the company attractive, and reward it with loyalty. The Aii specifically quantifies and ranks 163 companies in 20 sectors by their overall innovation level and social innovation. It is the first study of its kind reporting on U.S. companies.

With this information in hand, the Aii researchers can identify winners and losers—and provide valuable success stories. Why do Apple and Amazon tower above other companies in customer ratings? What can we learn from Ikea and John Deere who beat most technology companies? Why are automotive companies seen as more innovative than technology firms? Why are the TV/Internet and utilities sectors viewed as the least innovative?

R&D 100 Conference attendees will get an exclusive look at this new study presented by its creators—and with this presentation gain access to the full report of valuable industry sector data that will inform and enlighten their own innovation strategies. The Aii is a collaboration of research firm Rockbridge Associates, the Fordham University’s Gabelli School of Business and the Norwegian School of Economics (NHH). The study is based on a representative survey covering over 40,000 customer touchpoints. See www.americaninnovationindex.com.

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