Monday, October 18, 2010

The idea of softness is to free fly and feel the cold soft breeze running along the smooth clouds. The chair represent the softness of the clouds, and its will be made out of soft white smooth cotton material that will give you the feeling of as if your laying in a dome of cloud.

Monday, October 11, 2010

Most Art is too valuable, precious, or protected by glass or chains for you to get your hands on .The saying ‘look but don’t touch” fits this well. The Art of Baby Softness, however, flips this on its head, as you can experience it through both sight and touch.

Hmmm...So as soft as a Feather? Or as soft as a silk? Nothing can be as soft as a baby skin that’s for sure.

The first time I heard about the whole idea of baby soft art, I had petals and feathers going around my head. It was the first thing that came to my mind & obviously the thing what motivated me most. With fashion being my muse, I wanted to represent Baby Softness through Fashion. With my fingers itching, I started to sketch ...
I’ve always been drawn to flowers, femininity, vintage style, and elegance. My current work (which I will give you a sneak peak of) is definitely going to give you that feel; a female mannequin representing an Angel and her dress made of Pink & White rose petals, feathers & silk. With her angelic feather wings, I call her ‘’Angel of Softness’’.

TIP: I used thermo coal pink balls. As you can see in the pic below, not only are they soft, but they are also perfect for giving the look and impression of pearls.Keeping the Softness colour in mind, the idea of designing this soft item dress was inspired by delicate Givenchy Riccardo Tisci (below) & Christian Dior A/W10 flower power collection.

Doesn’t the picture make the words - softness, delicate, angelic - spring to mind? It’s just such an inspirational pic

Since I am close to completion, I wanted to share with you some pics of how I got started. So here it is, starting with the leg. Yes…..The Angel has one leg all covered with petals. I did not plan on doing needle sculpting, as the main idea was to make it look like a brand symbol of Angelic Softness sculpture in form of Fashion :)

Moving on to the Shoulder & body,i created flowers out of individual petals ,then got to work covering my angel. My Next blog is coming soon, where I will reveal more detailed work. I hope my idea has inspired some of you to go extreme with your creativity..

Monday, September 20, 2010

It’s difficult to argue that there is anything softer than skin as soft as a baby, but what does “Baby Softness” mean to you? How would you interpret it? Is it the warm feathery plumpness of a goose down duvet against your cheek, the gentle bubbling and caress of the Arabian Gulf’s waves against your legs, or perhaps the exquisite feel of a designer leather chair in a luxury European car? This is the question Johnson’s Adult has posed the Emirate’s invigorated art scene to consider, contemplate, and then translate into 3D art creations for a competition and exhibition to find ‘The Art of Baby Softness’ announced today.

From October 1, established and aspiring artists are invited to register at one of ‘The Art of Baby Softness’ supporting galleries and art centres – which include The Jam Jar, Dubai International Art Centre, and Arte Dubai. After registering, artists will be tasked with creating 3D art pieces reminiscent of supple skin – the base not exceeding30cm X 30cm - from soft-to-the-touch materials, and using a palette of soft, light colours in any possible shape they like.

All artists must submit their work by the November 1 final submission date. The top ten entries chosen by the judging panel will be exhibited at a yet to be announced mall, where the public will be asked judge the baby softness of the artwork using a “Soft-o-meter” tool. The winner will receive a trip for two to Paris, France, where the artist can take inspiration from some of the world’s most famous galleries, including the Louvre – home to works such as the incomparable Mona Lisa by Leonardo Da Vinci, widely recognized as the most famous painting in the history of art.

Local Emirati artists have already been commissioned to create art pieces which will be displayed at galleries to inspire artists as they register. One such artist is Moaza Matar, a freelance interior designer and illustrator from Dubai, who specialises in fashion and interior spaces.

Updates, including all submissions, will be displayed on this blog, dedicated for entrants