The first five sites on the list are not surprising, with Google sites taking the lead followed by Yahoo, Microsoft, Facebook and Amazon. Sites run by TUAW parent company AOL are in the sixth spot, followed by Glam Media and, finally, Apple. Rounding out the top 10 are Wikimedia sites and CBS Interactive.

Apple's total "digital population" on the ComScore list is counted as 115,920,000 unique visitors/viewers, about half that of list-leading Google's count. Not surprisingly, Apple's mobile audience viewed as an incremental percentage to the desktop numbers was 54 percent, indicating a strong mobile presence on the web.