NIVDP Webinar- Benefits of Multi-Sector Partnerships

​​​​​​​​A panel of five immunization coalition leaders and supporters presented “Lessons from the Field: Immunization Coalition Leaders Sharing Their Wisdom” during a NIVDP webinar in February. The webinar can be found on Youtube and our website.

Topics covered: Challenges of promoting flu vaccination within underserved communities; Strategies to frame public health messages; Tips to cultivate partnerships with grassroots organizations; Benefits of working with local coalitions; Motivations of public health professionals.

Topics covered: Insights on practical steps to get started with social media messaging; best practices for engaging African American and Hispanic online audiences; Case studies of successful messaging with social media platforms for multicultural audiences

Topics covered: Social landscape and language/media preferences for established and emerging Hispanic/Latino communities; Hispanic cultural values and the risk communication model; Best practices and resources for developing resonant messages for Hispanic/Latino audiences.