EA’s chief creative officer describes game industry’s re-engineering on
VentureBeat is an article offering EA chief creative officer Rich Hilleman's
outlook on "re-engineering" their business in the changing video game market to
appeal to a broader and less hardcore market. The article goes into detail on
what EA is doing to capitalize on this trend, and
IndustryGamers highlights Hilleman's comment that they expect to see further
interim console changes, referring to the Xbox 560 and a PlayStation 3.5 before
a true next generation cycle. The part we are especially fascinated by is the
description of what portion of a game's budget is devoted to marketing, saying:
"EA now typically spends two or three times as much on marketing and advertising
as it does on developing a game."

Problem is gamers don't realize how much power they have, the only reason DRM is failing is due to push back by gamers. They united and spoke with their wallets, that's all it takes to get through to these clowns.

Their lives, their very existence is based on profits, hell they probably can't even get a boner without thinking about profits. You take that away from them, with even the SLIGHTEST hint of organized efforts for a couple of quarters, maybe a year, then watch the share holder fire them.

The people can always be brought to the bidding of the leaders.That is easy.All you have to do is tell them they are being attacked and denounce the pacifists for lack of patriotism and exposing the country to danger.It works the same way in any country.