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Pinterest sets record for fastest site to hit 10 million monthly visitors

If you’re still reluctant to explore Pinterest, consider this your final wakeup call: Pinterest’s unique monthly visitors tops 11 million, making it the fastest standalone website to surpass the 10 million mark (as opposed to Google+, for example, which is tied to Google), according to comScore.

Pinterest is a virtual pinboard, in which users share the stuff they find online by “pinning” the items to their board (or boards). Other users can then view, comment and share those items.

The comScore report, which TechCrunch covered this morning, says that the average Pinterest user spends 98 minutes on the site each month, a time that only Facebook and Tumblr beat. The typical Pinterest user is an 18- to 34-year-old, upper-income woman from “the American heartland,” as TechCrunch puts it.