Carls Jr. has commissioned a new star to sex up its brand. Following in the footsteps of burger-chomping Padma Lakshmi, Kim Kardashian will pimp a new line of salads being introduced by the fast food chain.

Perusing Eat Me Daily's post about the new cookbook from "Top Chef" alum Fabio Viviani, I was struck by the similarity of one of the book's images to a photo from another chef cookbook.

The above image of Ludovic Lefebvre (left) from his cookbook Crave is nearly the same as that of Viviani (right) in his new book: badass chef dude wades into the sea in his jeans and seemingly pulls two giant fish out of the water with nothing but his hands. We don't need no stinking fishing poles!

Back in 2005, Leslie Brenner swooned over the photo of Lefebvre in the pages of the Los Angeles Times: "Look at him, emerging
from the surf like a chef-Adonis, kelp fairly dangling from his biceps.
He caught those big fish with his bare hands!"

So, will this mean that the barehanded fishing shot will become de rigeur for the up-and-coming celebrity chef, or have Viviani and Lefebvre simply upped the ante to something even more absurdly over-the-top?