The 2012 SEMA show brought a lot of new faces to the crowd over previous years. Attendance was up from last year as was seen by the crowded aisles. International attendees appeared to turn out in larger numbers than previous years, plus a greater number of non-industry guests. While there has been considerable discussion about the business-to-business nature of the show, there is no denying that end customers want to attend as well. Once again builders raised the bar with a stunning display of vehicles on hand. The level of craftsmanship was astounding, leaving attendees wondering how it is possible to improve on the seemingly perfect. But that is what SEMA is all about, being better than last year and doing what has never been done before. From a full-size electric monster truck to a hot rod hearse, the SEMA show never disappoints.