Reddish Studio was founded in 2002 by a pair of industrial designers, Naama Steinbock and Idan Friedman, both graduates of the Holon Academic Institute of Technology. The studio designs a range of products, from household objects to jewelry and furniture, and exhibition design as well.

In describing the mission of the studio, the designers write that “Reddish studio focuses on keeping its designs clear and intriguing, and spends most of the time helping objects feel better about themselves.”

The bathtub used to create the Bath & Beyond Chair should certainly feel better about itself, for both aesthetic and ecological reasons.