Wear and Tear

September 2016

The female consumer’s thirst for hair and beauty products is almost insatiable and markets for these products and services have been growing with rising incomes, especially from the middle class in developing cities. Demand for hair related products and services have been growing as consumers today are ever more self-conscious and are paying greater attention to their hairstyles and appearances. Consumers are not only buying more products and engaging in more services, they are demanding better quality products, more complicated hair styles and product applications. As such, hair related businesses such as salons and beauty stores today have to constantly trying to improve their range of products and services to satisfy consumers.

Hair extensions, in particular have grown in popularity and the product has developed in various forms. Apart from being able to obtain hair extensions of various shades, quality real hair extensions are increasingly common. One can buy perfect hair extensions made in Italy from the smoothest and sleekest tresses made from real human hair. These products also have more advanced applications rather than the usual clip on or tape on applications. Salons today have found more seamless application techniques such as keratin bonding or heat bonding that fuses them with the customer’s natural hair, allow them to have more natural attachments that can be maintained conveniently.

One reason why it has grown in such demand is because they respond naturally to hair treatments and styling. Hence, consumers can have their hair curled, dyed, tweezed or treated and will be able to achieve the hair style that they desire. They can also change their hairstyles with extensions on. Some salons also offer hair extension maintenance services as consumers should take extra care. This can involve treatments to condition hair, to examine or fix any loose attachments.

When getting extensions done, customers should always check with their hairdressers on how to manage and maintain their new extensions. Some extensions cannot be washed 24 to 48 hours after application and can only be brushed or combed with a specific technique. One can also approach their hairdresser if they want to buy human hair extensions online or hair care products for their extensions. Some of these products can be very pricey and it is worthwhile to get professional advice on purchasing the right product for ourselves.

In general, we may have wide functions and applications that allow us to have beautiful hair but they do require their fair share of care and maintenance if we want them to last. When done right, hair extensions can drastically improve our hairstyle and appearance. Extensions can also last up to a year if attached and maintained well. Hence, it is important to go to a good salon that will choose the right extension that would match our natural hair and attach them well.