Why to Shop Locally for Your Fine Jewelry

When looking for that perfect piece of jewelry, many people believe that they can find a great bargain online. While this is technically possible, more often than not these people end up disappointed. Online shopping is convenient, and you can sometimes find great discounted prices, but you also have to consider the downside. Certain items, like shoes, cars, and jewelry, really need to be seen in person before handing over your credit card.

Nearly 38 million Americans purchase fine jewelry every year, and of course some will turn to the Internet to do so. But by foregoing trips to your local jewelers, you’re missing out on the following things:

The FeelWhen you visit local jewelers, you get a taste of authenticity. You also get the chance to examine a piece closely. If you’re looking at engagement rings or other bridal jewelry, this is especially important. You need the piece to be absolutely perfect.
The only way to truly appreciate a piece of fine jewelry is by looking at it in natural light. An internet photo just won’t do it justice.

QualityWhen you’re looking at jewelry online, you can’t guarantee that you’ll receive exactly what you see in the photograph. Virtually all commercial photography goes through an extensive Photoshop-powered enhancement to make the product look better. In the worst case scenario, an internet jewelry dealer will send you a piece that is almost totally unrecognizable.

If you don’t see the piece in person, how can you determine the exact quality of the gemstones? How can you know exactly what color gem you will be getting, or exactly how it glitters in the light? When you go to a local or custom jeweler, you can examine the quality of the workmanship that went into the jewelry firsthand.

Custom DesignsAt local shops like McGee and Co. Fine Jewelers, you’ll be able to explain the design you want in exact detail. That means you can craft one-of-a-kind custom jewelry designs.

Say that you want something elaborate or meaningful, but are unsure where to turn. While an online site may give you plenty of options to choose from when it comes to your “custom” piece, they cannot give you the same level of service that local jewelers can. You can also consult with your jeweler and check up on the progress.

For instance, our experienced jewelers know what your options are and will make sure that you are absolutely satisfied before the piece is made. We first opened our doors in 1988, and we have lots of experience in helping customers realize exactly what they want.

We can give you options that you may not have thought of, helping you create a piece of custom jewelry that can be cherished for years to come.

If you want an exceptional piece of custom jewelry that you can’t find anywhere else, a local store should always be your first choice.