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Liz Gannes: Apple Features Internet of Things in New iPhone Ad, “Parenthood”

Source: „Today is the seventh anniversary of the very first iPhone release and Apple is celebrating it with a new ad touting the device’s role in the Internet of Things and its ability to support parenting and foster family interaction. Showcased in the spot are all manner of family-friendly peripherals: the WiThings baby monitor, the Belkin WeMo plug, the ProScope Micro Mobile microscope, the Tractive GPS dog collar, the Kinsa thermometer and Parrot’s Flower Power wireless sensor for plants, as well as a bunch of related apps.

The ad’s larger message: iPhones are just as good at bringing families together as they are at entertaining parents and kids individually. (On that note, I was pitched today by a seven-year-old who built an app called Mini Hug that reminds parents to make time to play with their kids. What a strange world we live in.)”

Jiri is a strategic designer and researcher at Claro Partners. He has a strong interest in the intersection of societal trends, technology and new business models. He has worked at the Istanbul-based design studio, DesignUM, and has created an...

Jörg von Brandis is founder and director of Networkservice. He started as a distributor of Deutsche Telekom, vodafone, o2 Telefonica, former WorldCom, Teleglobe, Global Termination and more. Now he equips businesses (.com | .gov | .org) to go...