Does Amazon have the winning formula when it comes to connecting with millennials? While it may be impossible to perfect a selling strategy to such a diverse group of consumers, it seems that the major ecommerce brand, Amazon, is doing something right, and other brands would do well to take notice. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Uf-da, right? MORE

90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+. Yet nearly half have purchased from Amazon Supply in the past year because their current suppliers aren’t offering an online purchase channel. Just 14% measure it based on sales. Between large and small businesses? Relevanza ). 2. MORE

And buyers are entering the sales cycle at a much later stage, already armed with information about a brand and its offering. Paid advertising is the most powerful way to reach customers in today’s noisy, saturated marketplace. In other words, it’s local advertising at its finest. In essence, the act of doing so is what we call personalization or personalized marketing. MORE

Routine is available on Amazon. Devon Dawson (PJA Marketing + Advertising) — Devon expertly approaches social media and content marketing as integral pieces of an integrated whole. She is bringing relationship marketing into the new age of social and is making it work for her chain of Miami-based clinics. And usually the same people are on these lists over and over. MORE

Consumers surveyed further showed that they put more trust into what their friends and colleagues shared than in advertisements or content. What I found most interesting is that a whopping 83% trusted independent sources with which they had a personal relationship over advertising or content. Are Sales Pitches Dead in the New Buyer Experience Economy? via Flickr. MORE

million in advertising revenue. Amazon prime. Because of competition from online streaming, live television is now the most reliable way for networks to bring in viewers that advertisers can market to. According to Ad Age, sports now account for 37 percent of broadcast TV ad spending , bringing in $8.46 billion in sales for ABC, CBS, NBC and Fox. Netflix. million. MORE

My first project was building their financial model, but right after that I dove into marketing and built their customer acquisition and lead gen program, started to grow sales, and lower their customer acquisition cost. Because it was the crazy dot-com boom, as a 23-year-old, I got to spend millions (literally) on advertising with companies like AOL and Excite (remember them?). MORE

Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a cruel twist of fate for Google, many of its largest search advertisers happen also to be retailers. In essence, Google is agreeing to pass along the fruits of the sale as long as it (Google) controls the means of its reproduction. What It Is. Hmmm…. and Japan.”. MORE

90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+. Yet nearly half have purchased from Amazon Supply in the past year because their current suppliers aren’t offering an online purchase channel. Just 14% measure it based on sales. Between large and small businesses? Relevanza ). 2. MORE

Web advertising is beset with problems. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. Mic, for example, told The Wall Street Journal that its millennial-focused site is not using “any programmatic whatsoever,” depending instead on traditional sales tactics. ” A new kind of advertising. MORE

recently met up with some online entrepreneur friends who told me they suffered big dips in sales due to Facebook’s algorithm changes. Seth Godin famously said that slapping remarkable advertising on an unremarkable product is a relic of the TV Age. Think of companies like Amazon, Google, Facebook and Twitter. Think of companies like Amazon, Google, Facebook and Twitter. MORE

And the number of ways that we encounter brands is vast and continuing to expand thanks to things like native advertising, mobile app experiences, the Internet of Things and innovative offline and in-store experiences. It will either result in a sale or increased brand loyalty. Obviously, this made an impression on me at a young age. Ideally, it does both. Customer Experience MORE

If you want to increase sales, brand awareness , and website traffic, you’ll have to up your social marketing game by going a bit further. Facebook has an easy-to-use advertising platform , which allows you to showcase your product to an audience of your choosing. To maximize your views, be sure to target your ad by location, age or interests. Turn to Facebook ads. MORE

have a shelf filled with marketing, sales, PR, and design books in my B2B marketing office which I scan regularly, usually for reference on a specific topic. Although I enjoy these books for business use, they don’t seem personally precious enough for the flourished lettering of my beautiful bookplates and my cherished home library of now aging epic novels, poetry and design tomes. MORE

Does Amazon have the winning formula when it comes to connecting with millennials? While it may be impossible to perfect a selling strategy to such a diverse group of consumers, it seems that the major ecommerce brand, Amazon, is doing something right, and other brands would do well to take notice. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Uf-da, right? MORE

Research shows it’s possible to connect sales and trust. The Brand Sustainability Map plots the relationship between Trust and Transactions. Part of being relevant is being real – Marketing and advertising is often filled with hyberbole. Some advertisers use exaggerated communication in an attempt to grab attention. Some call this new era the Relationship era. MORE

In total, the 2014 holiday season saw a 7% increase in ecommerce sales –– bumping up the total revenue to $100 billion. While online and mobile shopping continue to dominate the retail industry, especially during high volume shopping periods like the holidays, an online store’s biggest concern isn’t that they won’t make any sales –– but that they will make too many. It’s uptime. MORE

Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Director of Sales for @ klout. ardath421. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. What is it? The answer may come from the email marketing field. Jennifer Aaker. aaker. Diana Adams. MORE

Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. By an offshore or outsourced denizen of oDesk, eLance, or Amazon Mechanical Turk—prove it! MORE

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). I’d also claim that it’s the largest marketing technology acqusition ever. LinkedIn Sales Navigator is a great example of the company marketing this capability. billion. Are the above points too indirect? Actually, yes. MORE

Google Prefers Sites with Esprit de Corps. I was sitting in the Dunkin’ Donuts on Duke Street in Alexandria, Virginia, and a handsome, well-dressed, middle aged African American gentleman came into the store and did a slow walkabout. ” And you be like: “well, those are essential expenses, the website is just nice to have — we never get any sales from there.” MORE

This weeks Fave Five posts include the age old marketing ROI question but now for social media, recent marketing layoffs at P&G, the City of Toronto not letting employees use Facebook and some other social media treats that may be of interest. 1) When Will Social Media Measurement Mature? This is potentially a wake up call for marketers and those that sell/supply traditional advertising. The fact is many companies cannot measure marketing AND sales ROI properly. They are in control of the sales/buying cycle. Save Some Time on Us. Source: eMarketer. The partner? MORE

90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. 70% of the U.S. Of the 7.2 MORE

Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Director of Sales for @ klout. Ardath Albee – @ardath421. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. What is it? The answer may come from the email marketing field. Amber Buhl. MORE

While vestigages of that era persist (insert arm waving about the millions of dollars still spent on traditional TV advertising here), the foundation of that model has been steadily crumbling as wave upon wave of digital disruption crashes against it: The explosion of digital touchpoints between companies and customers. The growing entanglement of product and marketing in a connected age. MORE

Though there are various sales and marketing tactics that may have sprinted its growth, referral marketing is the one that stands out. The online revolution witnessed the birth of a new age of entrepreneurs bursting with innovative business ideas, which included the demand and acceptance of SaaS products. SaaS One such SaaS product is Sellsy, a sales and CRM tool. MORE

And this is like the kind of marketing budget thing, so you have a budget, you kind of fill it out there, you get billboards, you do advertising, you do all the crazy outbound marketing things that people did that really worked well and for the most part, it worked ok back then. The fastest growing demographic on Facebook for a while actually has been women over the age of 55. Sorry. MORE

Garth Holsinger, vice president of global sales and business development at the San Francisco-based Klout, sees the desperation on a daily basis. As AdvertisingAge wrote in September: “Need a Reservation? The question of gaming the system or raising one’s score legitimately is the Twitter user’s version of an author trying to raise his Amazon ranking. Klout score? MORE

Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Director of Sales for @ klout. Ardath Albee – @ardath421. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. The #NiftyFifty Women of Twitter. We congratulate all of these lovely ladies. “). MORE

Content as Advertisement - Digital Body Language , June 1, 2010 Content has long been a key driver of success for great B2B marketers in today’s world. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. The 7 Second Test for B2B Marketers - Fearless Competitor , June 30, 2010 At the Social Media Camp on Long Island last week, we got into an interesting discussion about how to get attention to drive sales leads. Activity on Facebook by Age [Infographic] , May 31, 2010. MORE

NBC claimed that “‘more than half’ of the 50 million viewers who streamed its Rio coverage were under the age of 35. Yet brands are still spending plenty of money on TV advertisements. billion in ad sales, a 20 percent increase over London, according to Ad Age. Now, advertisers can be much more direct. Millions of people watch it. It raked in $1.2 MORE

Marketing was seen in some quarters as just a pretty face, a cost center responsible for advertising, PR, white papers, tradeshows, and other unquantifiable expenses. Customer success becoming an integral part of Sales, and. heavy-hitter sales person from the vendor, with the authority to negotiate, to see the deal through. How things have changed! Consumerization of B2B. MORE

However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality. retail eCommerce sales for the 2nd quarter of 2013 were approximately $64.8 percent increase from the 2 nd quarter of 2012, while total retail sales increased just 4.7 In the US, mCommerce sales hit $10.6 billion, an estimated 18.4 And shop. MORE

Danny Dover is the author of SEO Secrets, which you can find at Amazon. Using those insights, we’ll plan native advertising and content marketing opportunities, and re-calibrate keyword targets based on existing conversion data first and competitor insights second. He has published 124 eBooks, which you can check out at his Amazon Author Page. Write Quality Content. MORE

Does Amazon have the winning formula when it comes to connecting with millennials? While it may be impossible to perfect a selling strategy to such a diverse group of consumers, it seems that the major ecommerce brand, Amazon, is doing something right, and other brands would do well to take notice. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Uf-da, right?

Does Amazon have the winning formula when it comes to connecting with millennials? While it may be impossible to perfect a selling strategy to such a diverse group of consumers, it seems that the major ecommerce brand, Amazon, is doing something right, and other brands would do well to take notice. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Uf-da, right?

And the number of ways that we encounter brands is vast and continuing to expand thanks to things like native advertising, mobile app experiences, the Internet of Things and innovative offline and in-store experiences. It will either result in a sale or increased brand loyalty. Obviously, this made an impression on me at a young age. Ideally, it does both. Customer Experience

Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. In a cruel twist of fate for Google, many of its largest search advertisers happen also to be retailers. In essence, Google is agreeing to pass along the fruits of the sale as long as it (Google) controls the means of its reproduction. What It Is. Hmmm…. and Japan.”.

90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. 70% of the U.S. Of the 7.2

recently met up with some online entrepreneur friends who told me they suffered big dips in sales due to Facebook’s algorithm changes. Seth Godin famously said that slapping remarkable advertising on an unremarkable product is a relic of the TV Age. Think of companies like Amazon, Google, Facebook and Twitter. Think of companies like Amazon, Google, Facebook and Twitter.

However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality. retail eCommerce sales for the 2nd quarter of 2013 were approximately $64.8 percent increase from the 2 nd quarter of 2012, while total retail sales increased just 4.7 In the US, mCommerce sales hit $10.6 billion, an estimated 18.4 And shop.

Consumers surveyed further showed that they put more trust into what their friends and colleagues shared than in advertisements or content. What I found most interesting is that a whopping 83% trusted independent sources with which they had a personal relationship over advertising or content. Are Sales Pitches Dead in the New Buyer Experience Economy? via Flickr.

Marketing was seen in some quarters as just a pretty face, a cost center responsible for advertising, PR, white papers, tradeshows, and other unquantifiable expenses. Customer success becoming an integral part of Sales, and. heavy-hitter sales person from the vendor, with the authority to negotiate, to see the deal through. How things have changed! Consumerization of B2B.

While vestigages of that era persist (insert arm waving about the millions of dollars still spent on traditional TV advertising here), the foundation of that model has been steadily crumbling as wave upon wave of digital disruption crashes against it: The explosion of digital touchpoints between companies and customers. The growing entanglement of product and marketing in a connected age.

90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+. Yet nearly half have purchased from Amazon Supply in the past year because their current suppliers aren’t offering an online purchase channel. Just 14% measure it based on sales. Between large and small businesses? Relevanza ). 2.

Web advertising is beset with problems. For digital platforms that lean heavily on advertising technology for revenue, the frustration is palpable. Mic, for example, told The Wall Street Journal that its millennial-focused site is not using “any programmatic whatsoever,” depending instead on traditional sales tactics. ” A new kind of advertising.

If you want to increase sales, brand awareness , and website traffic, you’ll have to up your social marketing game by going a bit further. Facebook has an easy-to-use advertising platform , which allows you to showcase your product to an audience of your choosing. To maximize your views, be sure to target your ad by location, age or interests. Turn to Facebook ads.

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). I’d also claim that it’s the largest marketing technology acqusition ever. LinkedIn Sales Navigator is a great example of the company marketing this capability. billion. Are the above points too indirect? Actually, yes.

recently met up with some online entrepreneur friends who told me they suffered big dips in sales due to Facebook’s algorithm changes. Seth Godin famously said that slapping remarkable advertising on an unremarkable product is a relic of the TV Age. Think of companies like Amazon, Google, Facebook and Twitter. Think of companies like Amazon, Google, Facebook and Twitter.

However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality. retail eCommerce sales for the 2nd quarter of 2013 were approximately $64.8 percent increase from the 2 nd quarter of 2012, while total retail sales increased just 4.7 In the US, mCommerce sales hit $10.6 billion, an estimated 18.4 And shop.

Consumers surveyed further showed that they put more trust into what their friends and colleagues shared than in advertisements or content. What I found most interesting is that a whopping 83% trusted independent sources with which they had a personal relationship over advertising or content. Are Sales Pitches Dead in the New Buyer Experience Economy? via Flickr.

Research shows it’s possible to connect sales and trust. The Brand Sustainability Map plots the relationship between Trust and Transactions. Part of being relevant is being real – Marketing and advertising is often filled with hyberbole. Some advertisers use exaggerated communication in an attempt to grab attention. Some call this new era the Relationship era.

In total, the 2014 holiday season saw a 7% increase in ecommerce sales –– bumping up the total revenue to $100 billion. While online and mobile shopping continue to dominate the retail industry, especially during high volume shopping periods like the holidays, an online store’s biggest concern isn’t that they won’t make any sales –– but that they will make too many. It’s uptime.

Though there are various sales and marketing tactics that may have sprinted its growth, referral marketing is the one that stands out. The online revolution witnessed the birth of a new age of entrepreneurs bursting with innovative business ideas, which included the demand and acceptance of SaaS products. SaaS One such SaaS product is Sellsy, a sales and CRM tool.

And buyers are entering the sales cycle at a much later stage, already armed with information about a brand and its offering. Paid advertising is the most powerful way to reach customers in today’s noisy, saturated marketplace. In other words, it’s local advertising at its finest. In essence, the act of doing so is what we call personalization or personalized marketing.

Google Prefers Sites with Esprit de Corps. I was sitting in the Dunkin’ Donuts on Duke Street in Alexandria, Virginia, and a handsome, well-dressed, middle aged African American gentleman came into the store and did a slow walkabout. ” And you be like: “well, those are essential expenses, the website is just nice to have — we never get any sales from there.”

My first project was building their financial model, but right after that I dove into marketing and built their customer acquisition and lead gen program, started to grow sales, and lower their customer acquisition cost. Because it was the crazy dot-com boom, as a 23-year-old, I got to spend millions (literally) on advertising with companies like AOL and Excite (remember them?).

Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Director of Sales for @ klout. ardath421. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. What is it? The answer may come from the email marketing field. Jennifer Aaker. aaker. Diana Adams.

NBC claimed that “‘more than half’ of the 50 million viewers who streamed its Rio coverage were under the age of 35. Yet brands are still spending plenty of money on TV advertisements. billion in ad sales, a 20 percent increase over London, according to Ad Age. Now, advertisers can be much more direct. Millions of people watch it. It raked in $1.2

Routine is available on Amazon. Devon Dawson (PJA Marketing + Advertising) — Devon expertly approaches social media and content marketing as integral pieces of an integrated whole. She is bringing relationship marketing into the new age of social and is making it work for her chain of Miami-based clinics. And usually the same people are on these lists over and over.

Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. By an offshore or outsourced denizen of oDesk, eLance, or Amazon Mechanical Turk—prove it!

Garth Holsinger, vice president of global sales and business development at the San Francisco-based Klout, sees the desperation on a daily basis. As AdvertisingAge wrote in September: “Need a Reservation? The question of gaming the system or raising one’s score legitimately is the Twitter user’s version of an author trying to raise his Amazon ranking. Klout score?

Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Director of Sales for @ klout. Ardath Albee – @ardath421. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. What is it? The answer may come from the email marketing field. Amber Buhl.

Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Director of Sales for @ klout. Ardath Albee – @ardath421. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. The #NiftyFifty Women of Twitter. We congratulate all of these lovely ladies. “).

This weeks Fave Five posts include the age old marketing ROI question but now for social media, recent marketing layoffs at P&G, the City of Toronto not letting employees use Facebook and some other social media treats that may be of interest. 1) When Will Social Media Measurement Mature? This is potentially a wake up call for marketers and those that sell/supply traditional advertising. The fact is many companies cannot measure marketing AND sales ROI properly. They are in control of the sales/buying cycle. Save Some Time on Us. Source: eMarketer. The partner?

million in advertising revenue. Amazon prime. Because of competition from online streaming, live television is now the most reliable way for networks to bring in viewers that advertisers can market to. According to Ad Age, sports now account for 37 percent of broadcast TV ad spending , bringing in $8.46 billion in sales for ABC, CBS, NBC and Fox. Netflix. million.

90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+. Yet nearly half have purchased from Amazon Supply in the past year because their current suppliers aren’t offering an online purchase channel. Just 14% measure it based on sales. Between large and small businesses? Relevanza ). 2.

And this is like the kind of marketing budget thing, so you have a budget, you kind of fill it out there, you get billboards, you do advertising, you do all the crazy outbound marketing things that people did that really worked well and for the most part, it worked ok back then. The fastest growing demographic on Facebook for a while actually has been women over the age of 55. Sorry.

have a shelf filled with marketing, sales, PR, and design books in my B2B marketing office which I scan regularly, usually for reference on a specific topic. Although I enjoy these books for business use, they don’t seem personally precious enough for the flourished lettering of my beautiful bookplates and my cherished home library of now aging epic novels, poetry and design tomes.

Content as Advertisement - Digital Body Language , June 1, 2010 Content has long been a key driver of success for great B2B marketers in today’s world. Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. The 7 Second Test for B2B Marketers - Fearless Competitor , June 30, 2010 At the Social Media Camp on Long Island last week, we got into an interesting discussion about how to get attention to drive sales leads. Activity on Facebook by Age [Infographic] , May 31, 2010.

Danny Dover is the author of SEO Secrets, which you can find at Amazon. Using those insights, we’ll plan native advertising and content marketing opportunities, and re-calibrate keyword targets based on existing conversion data first and competitor insights second. He has published 124 eBooks, which you can check out at his Amazon Author Page. Write Quality Content.