Earlier this year, Forbes published an article entitled Who Are the Top 50 Social Media Power Influencers , 2013? It followed similar posts by Shaughnessy on The Top 20 Women Social Media Influencers , also on Forbes, and a similar Top 50 list 12 months earlier. Popularity is Not Influence. Influence is Multi-Layered. Is Influence Marketing Losing Its Clout?

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FIREBELLY

DECEMBER 16, 2013

[Influence, Survey] Are You Doing Influencer Marketing Right?

Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. I had the opportunity to sit in on a webinar about influencer marketing a few weeks ago given by Christine Wilson, CEO of MtoM Consulting, and Holly Hamman, CMO of TapInfluence. What is influencer marketing? Step 1: Identify Influencers.

[Influence, Survey] The Influence Marketing Book and Its Impact on the Influence Conversation

When Sam Fiorella and I sat down to write Influence Marketing , we had a very defined goal as to what we wanted to achieve. With Influence Marketing having just “celebrated” its six month anniversary since its publication date, I thought it might be fun/interesting to take a look back and see how the book’s not only been received, but also how our original goals have fared.

I read influencer marketing blogs and newsletters every day. Technology Plus Human Eyes Deliver Best Results Two studies were recently released on influencer marketing revealing what makes for successful influencer outreach. Food and Fashion Brands Are Seeing Most Success with Influencer Marketing I love this study from Burst Media on Earned Media Value.

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THE RELATIONSHIP ECONOMY

DECEMBER 12, 2011

[Influence, Survey] What Does Influence Return?

People learn from people and subsequently are avoiding influence from institutions rather the conversations of people, one to one to millions, have become the power of influence. People are now empowered to influence brands by the reach and influence of conversations, one to one to millions. The social web is creating a reversal in the process of managing customers.

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PAMORAMA

MARCH 14, 2013

[Influence, Survey] Blogs Influence Consumer Spending More Than Social Networks

Blogging breeds community, where influence is born. A new survey from Technorati has found that many consumers are turning to blogs when they’re looking to buy something. Blogging Marketing Social Media Social Media Marketing Social Networking Consumer Spending Facebook Influencer Marketing TwitterBut it [.].

Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. Today, the 2013 In-House Counsel new Media Engagement Survey conducted by Greentarget , Inside Counsel and Zeughauser Group was released. This is the third survey released by this partnership. In 2013, quotes of interest from the survey are: “Mark 2013 as the year it became hard to find lawyers not using new media tools.” HIGHLIGHTS.
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[Influence, Survey] 89% of CMOs Say Social Data Has Influenced Their Decisions

The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data. ” Nearly 9 in 10 (89%) say social data has influenced their decisions. However, CMOs are not (yet) frequently relying on social data for decision-making: only 21% of those surveyed said social data affects at least one in five decisions they make.
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You can follow Tom on Twitter , Linkedin or Facebook. G: How would you define a social media “influencer”? T: Anyone who is active on a social media channel of any sort is an influencer. Conversely, they can also be influenced to some degree. So to me, and more and more savvy marketers, influence is defined on a sliding scale. This is what services like Klout.com are attempting to measure in a somewhat simplistic way. G: How do you measure the influence? T: Depends on the specific media source of course. The Long tail of influencers if you will.
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—————– Segment Your Social Audience To Identify Influencers with Similar Values. There’s a common question amongst marketers who are new to influencer marketing- how can these tools assist in increasing our brand awareness in new and exciting ways? Mattr, recently added to a list of Top Startups to Watch in 2015 , helps to answer this question by explaining what their influencer app does, how it might benefit a brand or marketer, and even offers a use-case for reference. What is Mattr? Cost-sensitive?) & even purchase intent.
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With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users. The New Rules of Social Engagement. See more! Have you implemented social shopping functionality?
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