Branding

As a business or organization, your brand is at the heart of everything you are and everything you do. It lays out what you stand for and how you are different. In short, your brand is a promise to the market. And promises kept result in trust and loyalty.

Vivanti Group branding services begin with establishing a brand foundation. We define this as your name, positioning statement and brand attributes. These core elements describe the unique qualities of your organization and the customer experience you provide.

Many pieces of data shape this brand foundation. A brand audit kicks off our process. The audit is customized for each client but often includes review of market research and existing communications, competitive analysis, target market segmentation and SWOT analysis. The brand foundation is then developed based in the reality of who you are today, but it also incorporates a vision of what you will become.

This foundation sets the tone for your visual identity, which includes your name, corporate colors, fonts and also for other brand elements including your tagline.