This unique and truly hands-on campaign builds on the excitement of unwrapping famous works of art through print, digital, social, out of home, transit, ambient and event. This experience is one of a kind and the unwrapping theme can be found throughout the campaign. Whether it is peeling back a print ad to reveal a work of art from the institute, unwrapping the Art Institute lions or even unwrapping an invitation to visit, the joy of revealing this unique campaign is scattered throughout Chicago.