Improving Brand Value and Lowering Production Costs for a Steel Company with a Marketing Mix Analysis | A Quantzig Success Story

Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest marketing mix analysis on the steel industry. A leading steel manufacturer, wanted to improve the pricing of their end products and identify and analyze the factors affecting brand growth. In a bid to improve their processes, the steel company undertook an initiative which greatly impacted the pricing of their finished end-products. The client, by leveraging Quantzigs analytics capabilities, wanted to implement a precise marketing strategy to overcome their challenges.

The initial phase of this engagement revolved around the identification of key marketing mix elements for which our experts adopted a quantitative analytic approach for analyzing the collected data, says an expert from Quantzig.

To increase the annual turnover, it is important for every organization to understand and implement the right marketing mix strategy. There are four prime factors playing a major role in developing the right marketing mix strategy. These factors include “ Product, Pricing, Promotion, and Place. Each of these factors when implemented strategically, give rise to a solid marketing mix strategy, which plays a very crucial role in brand development. Marketing mix elements play a very important role in securing a strong brand position in the landscape globally. Hence, players in the steel industry must focus on all key aspects while building a marketing mix strategy that favors brand development. A better understanding of these factors will help attain a better growth in terms of revenue, thereby, aiding in development of brand.

During the course of this engagement, the client was able to gain in-depth insights into the key elements that were greatly affected by the industrial developments undertaken by them. Also, with the aid of Quantzig, the steel company realized that ˜price was the key marketing mix element that had the highest influence on their developmental processes.

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Marketing mix strategy benefits for the client:

Identified the key reasons affecting their brand value.

Gained in-depth insights into the key elements that were greatly affected by the industrial developments undertaken by them.

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzigs services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.