The hospitality industry is constantly changing and adapting new ways of working to ensure that guests have the best possible experience. Over the years, hospitality trends have come and go, and some have been a permanent fixture. Last year saw the increase of rented apartments from companies such as Airbnb following the high demand for a more localized travel trip. This year, the hotel industry is set to make some huge changes and we’ve explored some of the trends that we might encounter this year. ​The importance of storytelling To make a hotel stand out from competitors, many marketers are taking to storytelling to bring their venue to life. By using a range of marketing materials including video content, imagery and interactive tours, they are connecting with their audience on a more meaningful level. By injecting personality into their hotel allows guests to understand who they are and their offerings rather than having the same tone as every other leading establishment. It’s vital that it’s incorporated across the whole hotel, from menus to meetings rooms to give off the same message.

Unique decor Staying overnight in a luxury hotel is no longer about a night away in a queen-sized bed and a fancy bathroom. Today’s visitors are looking for a exclusive experience that they’ll never forget. This has led to a rise in unique boutique hotels, such as Liverpool’s Hard Days Night Hotel who provide Beatles themed suites and Manchester’s Gotham Hotel. Although hotel design has always had a vital part, today it plays one of the biggest roles in the industry. The design of a hotel also offers guests the chance to establish if this is the right type of hotel for them to stay in!

Increased loyalty programmesAlthough we are aware that loyalty programmes have been in place for many years, hotels should be focusing on their customers and retaining their business. Competition has increased, especially following the rise of cheap accommodation from Airbnb and deals from hotel booking agents.

Social media Already a leading influencer in many guest decisions, social media is set to expand during 2017. It's a great chance for hotels to share with their audience events, offers and other visitors experiences at the hotel. Through social, guests can connect on a more personal level whether that's through following the latest Instagram story, or tagging themselves in on Facebook.

The rise of mobile check-insMobile is leading the way when it comes to making travel plans, whether that’s booking flights, trains or hotel visits through them. Leading airlines across the world have already started allowing passengers to check in by using their mobile, replacing the need to check in and print off boarding cards. Hotels have also followed suit, making it much easier for guests to arrive and check in without any hassle, and check-out in the same way too. High-street hoteliers such as the Marriott have already introduced this scheme but we think 2017 that will be the year when it will plummet vastly.

Although these are our predictions for 2017, we are very excited to see what others trends might be introduced to us working in the hospitality industry this year!What do you think will be one of the biggest trends of 2017? Let us know! GB Hospitality x