Socedo has made major changes in the past year. We more than doubled our full-time staff, and our product has been featured in major publications. But what we are most proud of is the product that we build and continuously improve. The Socedo platform has evolved a great deal over 2015, and if we told you all the improvements we made, it would feel a lot like sitting through grandma’s photo presentation of her annual Bridge convention. To provide you with valuable information rather than … [Read more...]

Social media marketing is inherently different from traditional channels of communication. Consumers expect more personal messaging; they want to talk about interests, not just business; and they want conversations to move quickly. However, this doesn’t mean that social media can’t, or shouldn’t, be used to drive leads into your sales funnel. It simply means that the conversation needs to be optimized.
Keep It Short
There’s a common saying now that the average person’s attention span is … [Read more...]

A vital part of any social media strategy is being aware of your position within your community and knowing what people are saying about you. That’s why all businesses should make it a point to master their social listening practices. Social listening involves paying close attention to metrics such as response and follow-back rates, as well as monitoring conversations involving your company or brand. These concepts are easy enough to understand, but in practice leveraging them to make the most … [Read more...]

Although each business does it differently, there are usually several steps involved in taking a lead through the marketing and sales cycle. Socedo can provide a powerful boost in finding and engaging your leads throughout this process, but knowing at which step to implement this ability can make all the difference. Below are a few ways you can use Socedo’s unique features to bring value to the different parts of your marketing and sales pipeline.
Find Leads To Build Brand Awareness
A common … [Read more...]

Everyone has a different approach to social selling and social media outreach, one that is catered specifically to their business. While some social selling techniques work better than others, there are certain key components that all successful social sellers have locked down. Read on to learn more about these blocks that help to build the foundation of a stellar social selling strategy.
Easily Accessible Landing Page & Call-to-Action
Last things first, and by that I mean that before … [Read more...]