So.our friends at Marketo announced today that they've received another $25 million in venture funding. Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. Obviously Marketo has a plan in mind and has convinced some pretty savvy investors that it makes sense. Certainly Marketo could be acquired by one of those companies but I don't think the price would be high enough to make the VCs happy. Where does this all lead, both for Marketo and its competitors? lost track."

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 million) for 2010. Some competitors have also said that Marketo's reported client counts are cumulative new clients, without reductions for attrition.

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Marketo has more than 300 content assets on offer on its Website.).

Summary: Marketo continues to follow its own path. finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments. Executive Edition shows what Marketo believes is needed to service large marketing organizations. User roles (but not lead partitions or workspaces) are now available in Marketo’s Professional Edition as well. It seems that Marketo disagrees.

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LEADSLOTH

JANUARY 12, 2010

[2010, Leads] Marketing Automation Trends for 2010

In this post I want to focus on the trends in Marketing Automation for 2010. Manager, Inbound Marketing, Marketo. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database.

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FEARLESS COMPETITOR

DECEMBER 16, 2010

[2010, Leads] Marketo’s new Definitive Guide to Lead Scoring

Sponsored by Marketo) Fewer well qualified leads delivers more revenue than many more less qualified leads. small pipeline gives more revenue than a big … Continue reading → Demand Generation lead generation Lead Scoring Management best practices Marketing Marketing Automation marketing campaigns sales challenges Social Media Social NetworksClick to download How to Find New Customers, our remarkably popular white paper. That’s right.

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. The program started with the Marketo University, with a beginner and an advanced track. attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. Global Marketo Roll-Out. How Marketo Uses Marketo.
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[2010, Leads] B2B Lead Generation without Lead Nurturing is Doomed to Fail

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? Handing off these semi-qualified and not sales ready leads to sales before adequate lead nurturing only reinforces the impression that “marketing generates crappy leads.”. So, less than 10% of all leads are actually followed up.”. What is lead nurturing?
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Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management. Marketo gives me access to more projects, and also the interesting projects that I wouldn’t be able to get as an independent consultant. Both of those are independent from Marketo, and done in my own time. As LeadSloth I did a lot of blogging, but my consulting practice paid the bills.
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The Sales Lead Management Association (SLMA) on Tuesday announced the launch of a weekly talk radio program focusing on sales lead management. PT) featuring an interview with Phil Fernandez , president-CEO of Marketo and Dan McDade , president-CEO and founder of PointClear. For related stories on b-to-b sales and marketing trends, please visit Follow the Lead on a regular basis. Tags: Sales & Marketing James W.Obermayer Sales Lead Management Association Marketo PointClear OC Talk Radio Dan McDade Phil Fernandez Subscribe to RSS.
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The Sales Lead Management Association (SLMA) on Tuesday announced the launch of a weekly talk radio program focusing on sales lead management. PT) featuring an interview with Phil Fernandez , president-CEO of Marketo and Dan McDade , president-CEO and founder of PointClear. For related stories on b-to-b sales and marketing trends, please visit Follow the Lead on a regular basis. Tags: Sales & Marketing Dan McDade James W.Obermayer Marketo OC Talk Radio Phil Fernandez PointClear Sales Lead Management Association Subscribe to RSS.
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