TrustYou soars thanks to Google The Munich-based company says that, on average, 75% of all new hotel reviews on Google now come via its platform, thanks to its rollout of a product called TrustYou Stars this year. Source: Hotel Marketing TrustYou soars thanks to Google

How Marriott transformed itself to meet the demands of a digital world Marriott has faced the same challenges as many other large brands over the past five years: rapid consumer adoption of digital and mobile platforms, heightened customer expectations, shortened marketing cycles and competition from digitally native upstarts. Source: Hotel […]

Airbnb on pace to become world’s 4th largest online travel company Airbnb will likely become the world’s fourth-largest online-travel intermediary by the end of the year. Phocuswright expects that Airbnb will trail only Expedia, Priceline Group and Ctrip in annual gross bookings among online travel intermediaries. Source: Hotel Marketing Airbnb […]