Amaya Roasting Co.

Amaya Roasting Co. proudly declares it is “Anchored in Quality,” perfect for those looking for premium coffee. Spindletop Design developed the branding and packaging for the coffee company, creating something that expresses the high quality of the brand based on the attention they give to their product.

“The visual identity and packaging for Amaya Roasting Co. were designed to emphasize both the quality and old-world craftsmanship of their product. Drawing inspiration from the merchant mariner, Amaya’s logo paints a rich imagery of a ship’s hold of carefully selected beans returning home to be roasted by hand.”

Relying on a more classic appearance and even an old ship sailing the seas, Amaya Roasting Co. feels rooted in tradition. The color palette is straightforward and no-nonsense, with a rich, royal blue taking center stage. Illustrations and graphics are created with purposeful lines, shaping the leaves, the ship, and the delicate stars at the top of the label. The appearance almost transports consumers to another time—one where large crates of goods are unpacked off a ship after days at sea. This feeling elevates the brand and emphasizes the company’s dedication to their premium coffee.