Japanese Insurance Company Launches Mobile Game to Attract Younger Clients

In a genius marketing move, multinational Japanese insurance company Tokio Marine and Nichido Fire Insurance & Co. has taken it upon themselves to release a mobile game called Hoken Hero Marine. The move is meant to attract more young people to be curious and learn more about the need for insurance.

via Tokio Marine & Nishido Fire insurance

In this game, players use the power of insurance to protect the earth from attacks of fire, natural calamities, diseases and more. The main heroes in the game are named Marine and Mamoru, which will represent the players and fight evil.

via Google Play

The game is currently free for download, and is one of the more unique ways an insurance company has reached out to the younger crowd. The game also includes a quiz segment with questions relating to insurance. Get the answers right and win more points, or just do it to have fun!