Everyone looks up to Apple. With a market value that recently sat around $900 billion, the iPhone maker is the world’s most valuable company. And for the 11th year in a row, it also ranks No. 1 on Fortune’s annual list of corporate reputation – followed at No. 2, for a second straight year, by fellow tech giant Amazon. In less auspicious news, GE plunged from No. 7 to No. 30, as its stock plummeted 45% in 2017. But on the positive side, Adidas and Lockheed Martin made their debuts … Subscribe now to enjoy the best offer from FORTUNE.

At age 59, most rock stars would be happy to while away the time between tours luxuriating on a tropical island as the royalty checks roll in. Not Bruce Dickinson. The lead singer of British band Iron Maiden, whose voice has propelled songs like “Run to the Hills” and “Wasted Years” into the heavy metal canon, is instead spending a 10-month hiatus from the road trying to line up as much as $27 million in funding for Cardiff Aviation, an airplane maintenance, repair, and ­pilot training company he cofounded five years ago and which he currently chairs. “We want to get serious about the maintenance business, and that’s going to require a proper level of investment. …

A generation of peerless products made Apple the world’s most valuable company. Now some in the i-universe are questioning if the magic—in the post–Steve Jobs era—is still there. Don’t believe the naysayers. The Touch ID on Victoria’s iPhone 6 doesn’t work well in the winter cold. John is tired of kneeling or sitting on airport floors to plug in his 6s, whose battery seems incapable of lasting through the day. A few months ago, Henry noticed that when he’d type an “I” into his iPhone, “A?” would sometimes show up on his screen. Nancy, who’s older, hates that Apple (AAPL, -1.01%) never provides instructions after upgrading her iPad to “new formatting.” …