Apple takes holiday sales lead in mobile, accounts for 49 percent of activations

Apple once again took the top spot in mobile during the holiday season, accounting for just over 49 percent of activations according to mobile analytics firm Flurry. In all, Apple claimed the top spot with a share of 49.1 percent of activations, which is down slightly from its 51.3 percent share in 2014.

Claiming a distant second was Samsung with a 19.8 percent share of activations, while Nokia claimed an even further third place with just a 2 percent share. Rounding out the top five were LG and Xiaomi with 1.7 percent and 1.5 percent, respectfully.

Another interesting note in Flurry’s findings was that, while Phablets were very much on the rise this year, making up 50 percent of all Android activations alone, Apple’s contributions were more muted, with the iPhone 6 Plus and 6s Plus only making up 12 percent of iOS activations.

Phablets in the mobile market overall, however, made up a total share of 27 percent of activations, which is up from 13 percent in 2014 and 4 percent in 2013.

For context, Flurry classifies phablets as any phone with a screen size between 5 inches and 6.9 inches, while medium phones land between 3.5 inches and 4.9 inches, with small phones making up anything below 3.5 inches.

Flurry’s came up with its data by monitoring app installs for 780,000 apps, making the sample size fairly large. The data was gathered between December 19 and December 25. For more, be sure to check out Flurry’s full report at the source link below.