The Wall Street Journalreported late last year that Audi would be teaming up with Google for Android-based infotainment systems for cars. Today, the Open Auto Alliance (OAA) – whose initial members include Google, Audi, GM, Honda, Hyundai, and NVIDIA -- has gone official at CES 2014 and has the goal of bringing the Android platform inside the car.

“The worlds of consumer and automotive technologies have never been more closely aligned, and this alliance will only pave the way for faster innovation,” said Ricky Hudi, Head of Electrics/Electronics Development at AUDI AG. “Working toward a common ecosystems benefits driver safety above all.”

The OAA says that the open development model and common platform will help automakers to bring out cutting edge technology to drivers and create new opportunities for developers to deliver powerful experiences to drivers and passengers.

[Image Source: Mobile World Daily Digest]

The OAA says that the timing for the roll out of technology resulting from the OAA will vary depending on the automaker. However, the OAA says that the first cars with Android integration will hit the market by the end of 2014.

“Millions of people are already familiar with Android and use it everyday,” said Sundar Pichai, SVP of Android, Chrome & Apps at Google. “The expansion of the Android platform into automotive will allow our industry partners to more easily integrate mobile technology into cars and offer drivers a familiar, seamless experience so they can focus on the road.”

Other technology and automotive companies have been invited to join the coalition, so expect to see the list of partners to grow over the coming months.