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KAVIART is a small interior design firm based in Budapest, Hungary. Their main focus is exhibition and interior design. They came to us to get a fresh, straightforward visual identity that they can use on a variety of surfaces.

My intial concept was to find a connection between the name of the company and the work of KAVIART. I thought there must be a simple way to convey this. After a lot of doodling and sketching I found out that in interior design there is always a main focus-point — a point that attracts most attention (e.g., in a hotel lobby the main focus is the receptionistʼs desk).

The concept starts with an available surface. If we take a surface, for example a sheet of paper, we can set a focus-point on it. From there we can draw the letter K with lines: one horizontal line and two lines at 45 degrees. This way we can fill the whole available space (how an interior design works) and also get a strong but fine K sign, with the letter K being the first letter of the studio name.

The visual sign can differ from surface-to-surface, as the focus-point can be moved from one location to another, but it should always be adjusted to the size, ratio, and content of the surface. We set tight rules, how the K lines and typography should appear. This is how we reach consistency between different sizes and size ratios.

We also designed colour-coding for each of KAVIARTʼs work disciplines (design, interior design, event design).

The final result is an identity system rather than a word or graphic mark. It has great potential and possibilities in itself which can hopefully extended in the near future.

At first I didn’t like the design ID and what seemed a very simple signifier; but then, it grew on me and the more I interpreted the more I liked this design and the versatility for conceptualizing perspectives relative to their identity.

I agree with you on that point @Alex, its a branding, its clean I guess, it works on some levels, but it’s not ground-breaking. To me it’s not exciting and new, its subdued and quiet, and almost too minimal, kinda reminds me of graphic design work for Mathematic book covers and textbooks, just pointless lines and shapes that aren’t needed. I’ve been taught that you need to get a strong shape first in black and white and then add colour, and obviously refine it more and theres a bigger process, but what I’m getting at is this design isn’t strong to start off with, its quiet. Is that good or bad? You be the judge. I’m half-half to be honest.