A good logo is not just pleasant to look at. It’s a functional tool in your marketing toolbox and a key piece of your visual identity.

I designed this logo sign for a client and I just can’t say it enough: when you design a logo – don’t fall in love with it on paper or your computer screen. It’s important to visualize where the logo will go. Can you shrink it to fit on a business card and still read it? Can you enlarge it to hang it on the side of a building? Can it grow and evolve over time? Can it be silk screened onto a t-shirt without losing detail? Is it unique enough to be trademarked?