5.11 realizes that women are no longer satisfied by gear and clothing adapted from a men’s line by adding pink trim or shrinking sizes.

5.11 makes some great gear and women ought to be able to find apparel that is durable and fits their unique body structure, though I’m not sure if this ad is directed at men or women.

Take a look and see if you don’t notice a trend too.

Butts. Lots of butts.

Believe me, I’m not complaining. I’m a fan, but does it resonate with women? The underlying philosophy is that this line is independent of men’s gear, but is it really independent of men if it’s appealing primarily to guys?

I let my wife watch the video to get her opinion and aside from the walking scene at 18 seconds in, she felt like the footage reinforced the active and durable properties of the clothing.

Women ought to have rugged and well-designed gear and 5.11 is wisely gunning for that market segment. At the same time, in addition to making quality apparel for women, 5.11 has produced a video that both men and women can appreciate.