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Can Facebook Persuade Advertisers to Forget About Clicks?

With the "People Talking About This" metric, Facebook hopes advertisers will pay more attention to the "engagement" that customers have with brands on the site

In addition to rolling out new features like the Timeline view of your profile and social apps that allow "frictionless sharing," Facebook has also been working on improving its offerings for advertisers, as it tries to generate enough revenue to justify its alleged $60 billion market value. In a nutshell, the giant social network is trying to convince advertisers to pay more attention to the engagement that their users and customers have with their brands when they are on the site, rather than simply counting click-throughs from ads and links. It's a message that suits Facebook's interests, but will advertisers bite?