Make experience your business.

Adobe Symposium Zurich | Thursday 16 November 2017

An Experience Business puts customers first, engaging them and inspiring trust and loyalty. Brands are now the totality of the experiences they deliver. That’s why becoming an Experience Business is the new imperative for enterprises across Europe. This year’s Symposium will focus on how businesses can put experience at the heart of their business.

Why Attend?

This year’s series will focus on how businesses can put experience at the heart of their business, breaking down the journey into tangible examples and great customer stories. Our inspiring keynote includes breakthrough research on the impact of experience on brand loyalty. Then choose between sessions for Advertising, Campaigns & Creativity or Marketing presented by marketing leaders from around the region that will inform, equip and inspire you to tackle the challenges that lie ahead in the marketing and media sector.

Symposium 2016 Highlights Video

Agenda

16 November 2017

Advertising

Marketing

Creative

08:30

Breakfast & Networking

09:30

Experience is the new loyalty

10:05

Deliver better customer experiences

10:25

Making experience your business

11:00

Coffee Break & Networking

11:30

Breakout Sessions 1

11:30

Marketing Session 1: Digital Platform for Retail 4.0 - SPAR

11:30

Advertising Session 1: How to navigate the programmatic maze for business success

11:30

Creative Session 1: Less is more – high quality story telling for more engagement

Presenter(s):

Time

How to accelerate business & demand generation through connected customer brand experiences in B2B.

Presenter(s):

Stefan Gass, Veeam Software

Time

14:00pm - 14:30pm Auditorium

Digital forms, contracts and signatures – possibly your most important project for 2018!

Customers want to apply and sign today and get the product and services tomorrow. Are you ready for this customer experience? Learn why digital forms, contracts and signatures are the last step of the customer journey.

Presenter(s):

Daniel Stöckli, ajila AG

Time

14:00pm - 14:30pm Flag

Creative Session 3: Finding the perfect image – made easy and legal

For every campaign, website and presentation you need pictures. Search engines deliver really good results so why not use one of these instead of licensing one? Arne shows based on real examples from his work as a lawyer what consequences this has and offers solutions for enterprises. Additionally he shares interesting insights from his work as a stock photographer.

Presenter(s):

Arne Trautmann, SNP München

Time

14:00pm - 14:30pm Chocolate

The General Data Protection Regulation (GDPR)

The GDPR will come into effect in May 2018. What will it mean for your business and how should you prepare for it?

Presenter(s):

Heiner Bünting, Adobe

Time

14:35pm - 15:05pm Auditorium

Marketing Session 5: The X(perience) Factor – Be there when it matters

Today’s consumers expect a bespoke, fluid experience when browsing, shopping and more in general interacting with brands. In our current information-cluttered world, a person’s attention span is unavoidably scarce and customers expect every touchpoint with companies to be instantaneous, personalised and proactive. This session will answer the question of how to enable such connected, relevant, orchestrated experiences at scale.

Presenter(s):

Claudio Biancardi, Deloitte

Time

14:35pm - 15:05pm Chocolate

Inventing the impossible – Marco Tempest

Marco Tempest talks about the use of illusion as a creative tool and how it can be used to bring seemingly impossible scenarios to life and envisage future technologies. The presentation includes examples of Marco Tempest's magical illusion work designed in collaboration with engineers, animators and programmers, discusses the value of open source projects and why illusion is an inviting gateway to social media interactivity.

Claudio Biancardi

Claudio leads Deloitte’s Digital Content and Omni-channel Practice in Geneva, with more than 15 years’ experience on different digital programs delivered on a variety of solutions, platforms and frameworks. He has been working for multiple clients in several industries, strategising, assessing, designing and leading the implementation of large digital transformation programs including eCommerce, Digital Marketing, Digital Content Factories, CRMs and Enterprise Collaboration services.

Peter Fuchs

Lead ICS Adobe Lab

SPAR Business Services GmbH

Stefan Gass

VP Marketing

Veeam Software

Stefan is a digital transformation, digital business and marketing leader with extensive global leadership experience. He has worked in San Francisco, Seattle, Munich and Zürich leading marketing and sales teams across the world at large and mid-sized organisations (Microsoft, The Boston Consulting Group, Oracle, Veeam) and he was the CMO at two software startups. He is a demand generation and brand expert optimising the customer lifecycle journey from strategy design to hands-on marketing, sales and operational effectiveness to accelerate top line revenue growth. Stefan also has depth experience in building (digital) marketing & sales centres of excellence at low cost locations.

Michael Gubelmann

Director One Commercial Partner & Small Medium Corporate

Microsoft

Karsten Krämer

Senior Manager Digital Portals

Deutsche Lufthansa AG

After studying business administration, Karsten started his career as a trainee at a large international mail order house. After two years of insights into different departments, he established a new organisational unit to set up an e-commerce business. Ten years after starting the online business, Karsten found a new challenge at Lufhansa e-commerce, where he developed a wide range of technical and functional projects. Karsten has managed portal digitalizing projects such as reengineering and redesigns for Lufthansa and other affiliates since 2003.

Nicolas Mériel

Senior Digital Strategist

Swisscom

Nicolas Mériel has gathered over 15 years of online experience and has worked as interactive marketing manager at eCommerce service provider GSI Commerce (now eBay Enterprise). Nicolas then joined Omniture (now Adobe) in the role of team lead Test&Target EMEA. During the acquisition by Adobe, Nicolas had the opportunity to join Adobe Training Services as a corporate trainer & consultant for all Omniture powered solutions as well as Adobe Scene7. In 2012, Nicolas joined Swisscom, Switzerland’s leading telecom provider, as senior online business strategist.

Nicolas speaks five languages and is passionate about creative ideas, data and psychology.

Fritz Oleinek

With over 20 years of professional experience as a senior manager and at C-level in the field of Marketing Technology, Fritz has an in-depth understanding of all relevant areas, including infrastructure, information architecture, content, technology and digital marketing strategies. This enables him to “speak” both languages – marketing and technology, so he is perfectly placed to translate clients’ business requirements into granular, IT specifics. And he can also communicate challenges emanating from IT and development teams to clients and work with them to solve complex problems.

Sebastian Pfotenhauer

Head of Video

Blick Group/Ringier AG

Sebastian Pfotenhauer is head of video at Blick Group/Ringier AG in Switzerland. He restructured the video department and implemented successful strategies for video growth, monetisation and native video advertising. One of his core topics are 360 degree video and virtual reality. Ringier launched with „BlickVR“ the first Swiss VR app and reached with a multi platform strategy almost 30 million views for 360 degree videos within the last two years. Prior to joining Ringier, Sebastian Pfotenhauer led the video department at stern magazine in Hamburg.

Daniel Stöckli

Co-Founder

ajila AG

Daniel is co-founder of ajila AG and has over 15 years’ experience in form and document based solutions for enterprise organisations throughout many industries. With his team, Daniel’s focus is to discover and develop unique services and consult and introduce ajila’s know-how to its clients.

Marco Tempest

Cyber Illusionist

Marco Tempest is a cyber illusionist, combining magic and technology to produce astonishing illusions. He began his performing career as a stage magician and manipulator, winning many awards and establishing an international reputation as one of the world¹s most unique performers. His interest in computer generated imagery led him to incorporating video and digital technology in his work and the development of a new form of contemporary illusion. The expansion of the internet and social media provided more opportunities for digital illusions and ways of interacting with audiences and creating magically augmented realities. Marco is a keen advocate of the open source community, working with artists, writers and technologists to create new experiences and research the practical uses of the technology of illusion. Marco continues to perform around the world, is a media consultant on the subject of magic and illusion and lectures at international conferences on the psychology of deception and creative thinking. Marco is a Directors Fellow at the MIT Media Lab

Arne Trautmann

Lawyer for Copy and Media Rights

SNP München

Arne Trautmann, lawyer for copy and media rights, started his career at Nelson Mullis Riley & Scarborough, L.L.P. a US-based law firm in Atlanta. From 2008 to 2009, Arne worked as a IP-lawyer in the legal department of Qimonda AG, a semiconductor manufacturer. Arne has been with SNP München since 2009. Aside from his work as a lawyer Arne, also known as Kzenon, is one of the most successful stock contributor for Adobe Stock in Germany.

Felix Wenger

Head Distribution & Channels

Raiffeisen Schweiz

Felix Wenger is a division manager at Raiffeisen Switzerland, where he is responsible for sales, customer and consultant channels for the Raiffeisen banks. He has been working in and for the financial industry for more than 20 years and also has extensive experience in the publishing sector. He is thus encountering digitisation for the second time in his career.

Wenger has a Master's degree from the University of Basel and an Executive Master's degree from the University of St. Gallen. He is a member of the advisory board at ZHAW (Zurich University of Applied Sciences) and teaches corporate communications at FHNW (University of Applied Sciences and Arts Northwestern Switzerland).

Toccara Baker

Special Operations Consultant, Advertising Cloud EMEA

Adobe

Toccara Baker hails from Oakland, California and has worked in advertising for nearly ten years across Chicago, San Francisco, New York, and London. As special operations consultant, EMEA, Toccara helps Adobe Advertising Cloud’s top account teams grow sales and deliver ROI-driven solutions for new clients with a strong focus on integration with social platforms, including Snapchat, Instagram and Facebook. Previous roles include media buying and comms planning at Publicis in San Francisco and Chicago, and sales for emerging media startup, AdRise. A graduate of Northwestern University in Chicago with a Bachelor of Arts in Radio, Television and Film, Toccara is passionate about 1950s American Film, the representation of women in media, and 90s R&B music. She currently works in Adobe’s London office.

Heiner Bünting

Senior Legal Counsel EMEA

Adobe

Heiner Bünting is in-house counsel at Adobe Systems in Germany and the Data Protection officer of the German entity. He has many years of experience in structuring cloud services agreements with Adobe´s Customers. Heiner works closely with Adobe´s Chief Privacy Officer and the Adobe Corporate Security Team to implement Adobe's data protection requirements, both as a processor of customer data and cloud provider and for internal compliance of the German entity, in particular with regard to the EU GDPR. Heiner Bünting is a German attorney with a Master of Laws degree from the University of California Los Angeles (UCLA) and has worked for many years in the USA and England for various US software manufacturers.

Marc Eaman

Director, Experience Cloud, Technical Marketing

Adobe

As Director, Experience Cloud Technical Marketing and as a principal Evangelist for Adobe, Marc is responsible for technical marketing and evangelism for all the solutions across the Experience Cloud and its Core Services. Marc’s teams represent the business in the following areas:

Field and market enablement for best practice use of Marketing Cloud technologies

Development and enablement of field-ready demonstrations and assets to showcase value of Adobe technologies

Evangelism in sales, across social networks, at industry events, and through publications

With 30 years of experience in high-tech marketing and sales management, Marc brings an insightful and balanced vision to audiences worldwide. A popular speaker at enterprise, government, press, and analyst events, he has been a featured presenter at industry conferences throughout North America, Europe and Asia. Marc has also participated in keynote presentations at Digital Marketing Summit, FOSE, SAPphire, PDF Conference, Seybold Seminars, and MacWorld, as well as countless high profile technology events on radio, television and the web.

In 2013, Marc was honoured with the prestigious Adobe Founders’ Award. This peer-nominated award recognises employees who exemplify Adobe’s core values of being Genuine, Exceptional, Innovative and Involved, who have made a significant contribution/impact to the company.

Vijayanta Gupta

Head of Product & Industry Marketing and Industry Strategy, EMEA

Adobe

Vijayanta Gupta is the head of product & industry marketing and industry strategy at Adobe Systems Europe. He leads Adobe's Industry-specific Go To Market initiatives as well as the Adobe Experience Cloud Product Marketing initiatives across Europe, Middle-East and Africa regions. He advises senior executives across industries on their Digital Strategy, and his perspectives on digital transformation is regularly published.

Zarpana Kabir

Director, Advertising Services EMEA

Adobe

Zarpana Kabir is an experienced advertiser, spending 15 years in digital media creating experiences for her clients. Most recently, she ran account management teams at TubeMogul in the USA. Since the Adobe acquisition, she has moved to London to lead the Account Management teams in the European market. Prior to venturing in the Programmatic space, she was managing teams and brands at leading digital media agencies. Her experience spans across brand marketing and direct response initiatives across key brands and verticals, such as entertainment, consumer packaged goods, pharmaceutical and telco.

Join us

Platinum Sponsor

Gold Sponsors

Netcentric

Netcentric transforms customer experiences for the world’s top brands. Our combined expertise and proven experience in strategy, design, technology and operations allow us to unleash the full potential of the Adobe Marketing Cloud.

Our clients’ digital visions come to life, thanks to our empowered and knowledgeable team located across Europe and beyond. This is how Netcentric bridges the gap between marketing and technology, and why we are the only Adobe Partner with 3 specialisations in EMEA - Adobe Experience Manager, Adobe Campaign and Adobe Analytics.

At Netcentric, we work towards creating value for our clients throughout the entire process chain, from consulting and development through to marketing operations. We combine best practices and agile methodologies, ensuring foresight and efficient risk mitigation while retaining a high degree of agility, so that we can help our clients adapt to an ever evolving landscape.

We aim to inspire our clients to realise their digital marketing goals and maximise impact.

ajila is the leading and first competence centre of Switzerland for the implementation of form- and document-based processes. Since 2003, we modernize and simplify business processes of our customers related to Digital Forms and Documents, Digital Process Management and Digital Customer Communication. As a loyal Adobe business partner our customers can rely on competent points of contact and get a solution delivered, which fits their needs perfectly.

For more information and the chance to join our free workshop, please visit www.ajila.ch.

IBM iX, your global business design partner.
We work at the intersection of strategy, creativity, and technology to help our clients digitally reinvent their businesses. Partner with us to define your strategy, create exceptional experiences, and build your business, by design.Our renegades and realists develop business strategies and create experiences that learn and adapt to the changing behaviors of the people who matter most.IBM iX is proud to be an Adobe Global Alliance Partner and will present the Adobe capabilities at the Symposium together with ecx.io - an IBM Company.