Wireless service provider Visible that Verizon launched in May is meant to signal a strategy shift for the largest telecom giant in the United States, a Visible executive told FierceWireless. Strategy chief Jeremy Bolton revealed Visible operates independently of Verizon despite being fully owned by it and is meant to compete in the mobile service market “from a completely different angle,” taking risks that are traditionally associated with startups and not established corporate powerhouses.
One way in which Visible is planning to clearly differentiate itself from regular wireless...Read more ...