Watch and learn
If you feel your game isn’t highly anticipated, watch sports news or entertainment gossip tv programs and observe how they generate buzz from nothing.

The danger zone

When purposefully generating hype you have to keep in mind that the expectations will be higher so you need to come up with a great campaign. If you follow the tips of the Instant Campaign Builder you should be alright.

Expy is the mascot for DungeonMastering.com and the real mastermind behind Expy Games. He likes to hoard treasure, terrorize neighbors, burn down villages, and tell white dragon jokes..

No matter how fearful the legends claim dragons are, they always end up being defeated in 5 rounds by adventuring parties they encounter. That’s what dragons are – experience points for the heroes in your Dungeons & Dragon party. And this mascot is no different, hence the name Expy.

Props and visuals seem to help. When players have maps, clues, illustrations or puzzles that they can work on in between sessions, they seem very eager to get back and put their findings to use. For one campaign, I wrote an 80-something page journal and went nuts with the details, printing it on parchment and binding it in leather and everything. Everyone had fun reading it, and referring to it in-game. Probably overkill with most people but my group really gets into that stuff.
Plus it was fun! Who needs a hobby when you’re a D&D nut?
:D

In a large D&D campaign I played in the GM was crazy for making up props. There were puzzles, diagrams, illustrations (some original and some clip art stuff) that he would throw in all over the place. Some of the puzzles took months to solve since they required key information that we didn’t get (through being planned that way or us going off the beaten track) but we collected them all together in a journal with notes by various players. When the campaign (or sections of it) wrapped up we’d have incredibly good momentos of the game. Sometimes with clues half finished of course…

[... Instant Campaign Builder Part VI: Hype
This article is part of the Instant Campaign Builder Project.
The Buzz
Most great events are preceded by an insane amount of publicity, which sometimes generates ...]

[... Instant Campaign Builder Part VI: Hype
This article is part of the Instant Campaign Builder Project.
The Buzz
Most great events are preceded by an insane amount of publicity, which sometimes generates ...]

[... Instant Campaign Builder Part VI: Hype
This article is part of the Instant Campaign Builder Project.
The Buzz
Most great events are preceded by an insane amount of publicity, which sometimes generates ...]

[... Instant Campaign Builder Part VI: Hype
This article is part of the Instant Campaign Builder Project.
The Buzz
Most great events are preceded by an insane amount of publicity, which sometimes generates ...]

[... Instant Campaign Builder Part VI: Hype
This article is part of the Instant Campaign Builder Project.
The Buzz
Most great events are preceded by an insane amount of publicity, which sometimes generates ...]

[... Instant Campaign Builder Part VI: Hype
This article is part of the Instant Campaign Builder Project.
The Buzz
Most great events are preceded by an insane amount of publicity, which sometimes generates ...]

[... Instant Campaign Builder Part VI: Hype
This article is part of the Instant Campaign Builder Project.
The Buzz
Most great events are preceded by an insane amount of publicity, which sometimes generates ...]

[... Instant Campaign Builder Part VI: Hype
This article is part of the Instant Campaign Builder Project.
The Buzz
Most great events are preceded by an insane amount of publicity, which sometimes generates ...]

[... Instant Campaign Builder Part VI: Hype
This article is part of the Instant Campaign Builder Project.
The Buzz
Most great events are preceded by an insane amount of publicity, which sometimes generates ...]

[... Instant Campaign Builder Part VI: Hype
This article is part of the Instant Campaign Builder Project.
The Buzz
Most great events are preceded by an insane amount of publicity, which sometimes generates ...]

"Arete is awesome, I've been waiting for a tabletop RPG about Greek Mythology for years!"

Gabriel P.

"Zombie Murder Mystery is a terrific game. Very fun to play with simple rules, so that anyone can grab it and play, even if they are not a regular gamer. I would highly recommend this game to anyone looking for something to hold them over between campaigns or to someone who has never role played before. Great game."

Michael

"I've found Yax to be a great guy and very easy to deal with. Recently I purchased the Dungeon Mastering Tools and realized after that there was a deal that I had missed. I contacted him and I was reimbursed the money I would have saved."

Sarah

"Zombie Murder Mystery is one of the most entertaining games I've played in a long time. I highly recommend this for anyone! "