The goal of this research was to analyse male and female self-introduction on Facebook through analysing their profile and cover photographies. The aim was also to investigate whether the people's profiles are different regarding self-introduction when it comes to their preferable information sources which are, in this case, opposing internet portals - Index.hr and Dnevno.hr. Supposedly, people who prefer Dnevno.hr will appear within traditional gender roles to a higher degree than those who prefer Index.hr, who will appear outside of the traditional gender role frames. The applied method is the analysis of the text. The results show that the female users often express seductive gestures on their photographies, such as smiling or head tilted in a certain position, while the male users have a neutral lip posture. It can be concluded that the differences in self-introduction depend more on the gender and somewhat less when it comes to portal preferences.