Considered a pain point for large delivery companies as well, last-mile delivery has seen multiple players emerge over the last year. From discounted on-demand delivery to imminent consolidation, last-mile delivery has seen a turnaround in the short span.

Sprintr, which launched in January this year, will be competing with other VC-backed players like Runnr (earlier know as Roadrunnr), which has so far raised Rs 139 crores from Blume, Nexus Ventures and Sequoia, as well as Sands Capital-backed Opinio and Fidelity-backed Shadowfax.

Present in four cities across Mumbai, Gurgaon, Jaipur and Ahmedabad, Sprintr currently has close to 250 delivery personnel and clock in 5,000 orders per day with blended pre-scheduled and on-demand orders.

“We serve blended orders based on the location. A delivery personnel can log on to the Sprintr platform and indicate that they are available. We then try to find orders within their preferred areas by bundling the orders,” says Manisha Raisinghani, cofounder of LogiNext.

The company, which had raised $10 million from Paytm in September 2015, also carries out e-KYC for Paytm wallet as well as delivery of small goods for the Paytm marketplace.

“We have partnered with LogiNext in two cities - Delhi and Mumbai as one of our last-mile vendors,” says Sudhanshu Gupta, vice-president of business at Paytm.

The company, which currently works with fashion retailers like Myntra and Paytm, as well as online restaurants like HolaChef, FreshMenu, incentivises the delivery personnel depending on the kilometres travelled on their tracking system and depending on the number of deliveries completed.

“In effect, the bundled deliveries within a same locality implies that we are converting three separate orders into 1 to 1.5 orders, bringing in efficiency,” says Raisinghani.

Blended orders across categories is being implemented by existing last-mile players as well to drive unit economics.

Opinio which has 1,500 delivery personnel across six cities does 80% food deliveries and utilises the remaining capacities for grocery and others. In case of Shadowfax, food and non-food deliveries which include ecommerce are on par at 50% each.