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"Nappies/Diapers/Pants in Indonesia" Now Available at Fast Market Research

Fast Market Research recommends "Nappies/Diapers/Pants in Indonesia" from Euromonitor International, now available

Boston, MA -- (SBWIRE) -- 07/08/2014 -- The birth rate in Indonesia did not slow in 2013 and the increasing number of babies and infants in the country continues to fuel demand for nappies/diapers/pants products.

Indonesian parents are increasingly protective of their children and less likely to be seen out and about with their new-borns. Toddlers and younger children older than one-year old are perceived as being stronger and more capable of going out to public places and for longer periods of time. Demand for nappies/diapers/pants products is increasing as parents seek convenient products for their children and themselves, especially when traveling. Disposable pants are the most popular products and are usually worn by toddlers for toilet training purposes. These products are lighter and thinner and certain products give a sensation after wetting, thus making them uncomfortable and teaching children to go to the toilet instead.

Uni Charm continued to lead sales in 2013, with the company accounting for half of value sales in nappies/diapers/pants thanks to intense marketing. The company's Mamypoko brand has actively been promoted via TV advertising and appeals to all different groups of income households. Mamypoko supplies a vast range of nappies/diapers/pants in a variety of sizes and types and thus attracts a wide range of consumers.

Industry Prospects

The product life cycle of nappies/diapers/pants is short as children usually only use these products until the age of three, when they enter school and have to be toilet trained. As a result, competition is fierce as companies try to gain sales share from competitors. Mass media marketing will increase in nappies/diapers/pants over the coming years as players look to increase brand awareness and attract urban consumers and encourage them to use these products. With disposable incomes set to rise over the forecast period and product variety increasing, lower income consumers will show more interest in this area.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Indonesia with research from Euromonitor's team of in-country analysts.

- What is the market size of Nappies/Diapers/Pants in Indonesia
- What are the major brands in Indonesia
- How are decreasing birth rates in developed economies impact the sales of
nappies/diapers/pants
- Which countries offer the biggest potential for environmentally friendly nappies/diapers

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