Social Profiles

Digital Marketing

A great video marketing strategy can boost your social shares, boost traffic to your site and increase conversion rates. Marketers claim – by 2017 video marketing will be 69% of all consumer traffic, mobile video ads will grow 5 times faster compared with desktop and landing pages with videos will get 800% more conversion.

Why videos are great

Simply, because videos are multi sensory, they are great to use in multi sensory topics such as product and service demonstrations.
Video uses color, motion, and sound effects and builds a strong bridge to connect your content with viewers’ emotions. That’s why they are so memorable, and that’s why it’s the winner platform for those, who want their messages to get across to potential buyers. If you are looking to win users’ attention, use video as a powerful marketing tool.

1. Set a budget

The first thing you have to do is set your video budget. Resource management is vital in this case! Don’t start without knowing how much you’re able to invest in the video.

2. Animated videos

If your budget is tight and there’s no option to hire an A class studio for animation video production, then the online video making platforms are just what you’re looking for. One of the best ways to develop your company image is through animated videos.

3. Understand your audience

Understanding your target audience is vital as well. The content and style of your video, the choice of platform you use to deliver your advertisement etc.. Everything depends on your target group. No doubt, you have seen some engaging videos on Facebook or other social platforms, that caught your attention.

Facebook Audience Insights can be used if you are looking for a way to understand your Facebook target audience.

4. Everything starts with a story

Nowadays, a simple video that presents your product isn’t impressive anymore. Today the audience is spoiled enough. You need something more. People love to watch videos of interesting stories. In fact, the most engaging videos are often based on an inspiring story that catches the audience emotionally. Trust us, if you want to create a fun and engaging story that goes viral, you need an outstanding story first.

5. The center is the Story, not the sale

An active buzz with the sales is annoying and it always drives away your customers. Don’t let your brand be like others – instead, focus your video on the story and not the sale. Just remember: the same rules apply to both written content and video content. Concentrate on the values of your company.

6. Keep it short

Video length is vital for your marketing strategy success. Today most customers have a lower attention span, so you need to make your videos short and engaging. The perfect length is under 1 minute.

7. Stop being so boring!

The worst thing to do is to have a boring video. Videos that are purely marketing stuff don’t spread. People wants to laugh, they want to be empowered, they want to leave their boring daily routine and forget about their realities.

8. That first 10 seconds

Do you know, that most likely the one fifth of your viewers will close the video within 10 seconds or less? So this period is too important, don’t overview it. Try playing with your audience’s curiosity by asking questions and using teasers to catch their attention. Your video should convey your company’s values and answer that “why should I watch it?” question, which is on your audience’s mind. Should they watch it, because it is fun or inspirational, or maybe it teaches something new?

9. Don’t forget the SEO

SEO is important as well, especially for organic search results. Guess you uploaded a video on your YouTube channel. Build SEO using right keywords for your videos. Focus keywords must appear at least once in the title and video description.Add relevant tags.

10. Teach your target audience

65% of the audience are visual learners. One of the most effective methods you should use in video marketing is to teach your audience. Education and knowledge come in many forms. Show your customers how to use your product or service, make video tutorials – they are extremely popular. You can also organize a webinar to communicate with your audience and speak about the sector you know best.

11. Interactive videos are a trend

Customers’ behavior and preferences are not stable, and companies are always looking for new and innovative ways to connect with their audiences. One innovative and trendy solution is an interactive video. These videos allow the customer to take part in the video and affect its outcome.

12. Call to action button at the end is a good idea

Guess, you have kept your video short and engaging. However, end it as effective, as you started. Use the few seconds at the end to add contact info along with links to other videos. Forward your audience from one video to the next, or to another website entirely. Use this technique, put them into a video, which greatly enhances your chances of gaining views on your other content.

13. Post the video in multiple places

You’ve made an amazing video, using all the tips we’ve talked about. Now, it’s time for promotion. Post it on as many places as you can. Most video platforms offer both free uploads and paid subscriptions.

14. Social networks

Just between Facebook and Snapchat, there are around 18 billion video views each day. Every day, more than 500 million hours of videos are watched on Youtube. These numbers speak for themselves. Just imagine the reach your video can have. Another positive side the social media adds is that it shows analysis, such as demographics, gender, and age of people, who saw your video. But the greatest advantage of all this is getting a relevant traffic, which in fact brings to higher conversion rate.

15. It’s time to analyze the results

Analyzing results are the final step to take for understanding the effectiveness of the campaign. Data that you collected from the campaign will lead you to even more successful video marketing campaigns in the future.

Digital marketing is where it’s at. Everyone from politicians to major international companies are focusing their efforts on digital marketing as opposed to traditional advertising models.
It only makes sense: Everyone is online. Even your grandpa who doesn’t know how to use the DVR has a Facebook account.

An informal Twitter survey from Search Engine Journal found that 71 percent of marketers say they are going to spend more on digital marketing activities in 2017.
Here’s a look at what many marketers will be focused on with that increased spending in 2017:

Content Marketing

Content continues to be king, and marketers will put more resources into creating content that gets results in 2017.

Hiring writers to create high-quality content will be priority number one. Content must be authoritative and in-depth, including longer posts that explore a topic from many angels and that include plenty of data and citations to back up the information. Content must also be well-written, which means hiring professionals who are capable of creating that type of quality and performing the research.

Marketers will also need to hire artists and designers to create high-quality photos and graphics to accompany the content since visuals help to get content noticed and to engage readers.

It is important that marketers think beyond basic blog posts and also invest resources into creating white papers, case studies, e-books, and long-form guides and other resources.

Social Media Marketing

Social media continues to be a major player for marketing since it has evolved to provide even more effective tools for brands to reach their audiences.

Facebook has live video and more intuitive targeting options. LinkedIn has video and a blogging platform. Snapchat has also risen to the top with its unique offerings, like filters and lenses.

Brands will need to invest more in creating social media marketing strategies, including hiring consultants, signing up for management tools, and creating videos and graphics that get more engagement.

360-degree photos are popular on social media, as are videos, and both of these require extensive resources to create well. Chatbots also offer exciting possibilities, but again, they need resources to create.

Start putting together a plan for creating whichever of these tools you are not already using.

SEO

SEO will always be a primary focus for marketers, no matter how much Google tries to change the game with algorithm updates.

The “problem” with SEO is that it’s a long-term game. You don’t see results right away, and that can be discouraging.

Marketers who want to speed up the process can do so by investing more resources in it. Having more people working on your SEO can ensure that more of your checklist is covered – you don’t have to prioritize your strategy. You can target more of your keywords, put more into creating content, have more research and analytics on hand to shape decisions, and deal with technical issues as soon as they arise.

Dedicate a team to SEO this year, or expand the one you have. The more qualified people you have working on it, the faster you will see results.

Advertising and Paid Search

More advertising options are available than ever before, and brands will be spending more on them, as well as on paid search.

One reasons brands will be spending more is they will be looking to buy more ads and more paid search opportunities. Another reason they will be spending more is the cost of these ads will be going up.

There is a lot more competition in the marketplace. Anyone with an Internet connection and a credit card can start a business online, and new websites are started every day.

If you want to stand out from the crowd, you’re going to have to dig deeper into your pockets and pay for the opportunity to do so. You’ll need to look into opportunities for display ads, native advertising, paid search ads, and even Facebook ads, which now have more targeting options.

Using native solutions like CodeFuel’s In-feed will help you get more from your advertising even with customers who are using ad blockers. In-feed delivers targeted native ads based on user-intent signals. It looks at cues like what sites people are visiting, how they are behaving those sites, what search terms they are using, and so on to determine what they really want or need.

With In-feed, you get a bigger ROI by targeting the right user at the right time and in the right place.

Don’t just spend blindly in 2017. Make sure the marketing activities you are investing in are the ones that will help you meet your goals.

Use the right tools, the right resources, and the right professionals to get more out of all your marketing activities this year. You’ll get the exposure, the traffic, and the sales you need.

To do a successful business, we need an effective digital marketing strategy and solid relationships with audiences, customers, other small business leaders and community members because these can help to grow your business in this competitive era.
Here I am going to list out five things that look away from how small businesses can increase their brand visibility through the digital marketing.

Digital Marketing Strategy

It is very important ho have full proof digital marketing strategy before implementing it. You need to analyses current business assets. What king of activity agency/ team will execute and know they have or not. How agency or team members will help to achieve yor business goal.

Figuring Out Your Audience

Look at your audience and follow them accordingly because these potential audience may be your customers and help you to achieve your business goal. By fuguring out who are your audience and figuring out the ways the ways your are interact and communicate. Figuring out the best way of intract and communicate will help build with audience trust and increase the sales.

Local Audiences

Make a strategy to target the local audiences. As we know the content is king but it is observed that local audience loke Video. So targeting local audiences create videos according to their interest to intract and communicate them. If you are very good in video creation then it is best practice to create an amazing video other wise there are so many online tools available in market to help you out for creating videos.

Cultivate Relationships

It is truth that word of mouth is primary way to bring in business because word of mouth can create more easily trust on your audiences and easy to convince them and personalize the relationships. Hence a small personal relationships will mean more connections made through the digital marketing.

There’s a lot to look forward to in 2017 but not all change is bad. Especially when we’re discussing significant changes in digital marketing, specifically within the world of influencer marketing. As marketing budgets continue to shrink and brands become more pressed for a better ROI.

From my past experience in the year of 2016, here I am going to list 10 predictions for the industry that will help marketers building a sound digital marketing campaign strategy in the year of 2017.

1. Authenticity

After decates of use , the veneer on celebrity endorsements will finally crack and brands will come to realize that fame does not automatically bring influence. The influencer marketing will play a major role in digital marketing in coming years for all businesses.

Christmas season is just being started in few days and people from entire world are preparing for the Christmas and new year celebration. Businesses are more active in online to sale gifts on this occaison with the help of rending digital marketing concepts.

Here are seven digital marketing trends to look out for during the year of 2017:

Display Ads Evolve: Display advertising has had yet another bad year. Intrusive and poorly targeted ads have seen the rise of ad blockers, so marketers are likely to move towards video marketing or native advertising. As we know that both are much trickier to execute.

Augmented Reality Will Be Back: There has been a lack of follow-up in the augmented reality space, but I think that there are companies out there developing games or gamified marketing right now – it will be back in 2017.

The year’s most exciting promotional period has extended to fill almost the entire month of October, November and December beause of Dushera, Karwa Chauth, Diwali, Bhaiya Dooj, Chhath, X-mas and other festivals. It’s more important than ever retailers execute strong, timely and effective digital marketing strategies during this critical selling season. But how can small shopkeepers and retailers get their piece of the plentiful businesses?

Considering the ever increasing number of mobile gadget and PC users who digest online content daily, it’s an indisputable fact that digital marketing is the future of advertising and marketing. More and more consumers utilise the Internet for performing research, reading reviews and even purchasing products and services online. So whether you’ve got a small, medium or large business, it only seems wise that you should invest your time, energy and a bit of money for digital marketing.

When you are in the business of delivering results from any kind of marketing strategy it’s essential that you know how each different approach can fit together as a whole, or whether one specific methodology will be best for your company. The way that digital marketing has revolutionized the advertising and promotional aspects of almost every business means that having a good overview of how it works is key. However, knowing how to get the best value from it is vital as well. So whether you are a business IT professional, a marketing manager or executive specialist, or simply a tech enthusiast who likes to know what’s going on, the ever-changing world of digital marketing is something that you should learn much more about.Continue reading →