A Demure Miley Cyrus Covers Up for Marc Jacobs Campaign

2013 Miley may have been all about the tongue and the twerk, but 2014 Miley has been reborn as a sedate and sophisticated adult.

O.K., probably not—but take a look at this! It was announced yesterday that Miley would be the face of Marc Jacobs’ spring ad campaign, the first image of which was posted on Twitter last night, first by Jacobs (“Secret’s out. . .”) and then by Cyrus, who simply wrote, “MARC JACOBS SS14” along with the picture, which was taken by David Sims.

The collaboration isn’t so surprising in that Cyrus, when she did opt for gowns last year, often went with Jacobs creations—at the Met Ball and onThe X Factor, most notably. She’s also spoken before about her affinity for the designer: “I work a lot with Marc Jacobs,” she told Hunger TV in October. “He kind of brought me into fashion when I was 16, that was when I started being around him and just learning from him. He let me inspire some of his pieces and now I feel like it’s just about having the right people around you.”

As for the image itself, it’s . . . nice (if slightly disconcerting—what did Miley do to that red-haired woman?!). Frankly, we bet if the shot was shown to 100 people on the street, most of them wouldn’t be able to identify this as Miley Cyrus. By Miley standards, she’s basically wearing a sleeping bag, and her typically highlighter-hued tuft of hair is a much darker shade here. There’s an almost masculine energy, which works nicely, too. Perhaps this suggests a new path for Miley this year (which might not be a bad idea considering she’s basically exhausted the “shock value” checklist). So don’t be surprised if she stops by Fresh Air to chat with Terry Gross, does an eight-week run of a Broadway show opposite Carey Mulligan, or dines at Le Cirque with André Balazs.

Josh DuboffJosh Duboff is a VF.com staff writer, based in New York, who covers entertainment and culture.