E-commerce SEO - Advanced Strategies

What do I need to know about Category & Product Page Optimization?

The following suggestions apply specifically to the SEO opportunities around your store’s product pages, which are commonly known to generate the best visitor traffic to your shop. The product pages on your site produce long tail keyword traffic, which are usually visitors farther down the buying cycle and result in better conversions.

Rich snippets are detailed information tags intended to help users with specific queries, and search engines like Google recommend use this structured data on your site pages for better categorization of content.