Scott Pinsker

Scott Pinsker is a marketing and branding expert, an author and a celebrity publicist. In his debut novel, "The Second Coming: A Love Story," a political campaign of Biblical proportions explodes in the American heartland when two self-declared Second Comings each claim that the other is Satan in disguise… but only one is telling the truth. To learn more, please visit https://www.amazon.com/Second-Coming-Love-Story-ebook/dp/B00KT6B3G0#nav-subnav.
Scott Pinsker lives in Tampa Bay, Florida.

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Frank Luntz utilizes an unusual apparatus to definitively evaluate who won a political debate: He takes a small sample of voters, hooks them up to an electronic device, turns on a TV, and carefully tabulates all the moments when they click “like” and “not like” while a politician speaks.

Have you noticed that in 2016, not ALL lives are created equal? At least, not according to Hillary Clinton, President Obama, the Democratic Party, and their knee-jerk, sycophantic sock-puppets in the mainstream media. In fact, there’s a color-coded, religion-specific pecking order to determining which lives matter most.

In the direct aftermath of the September 11 terrorist attacks – out of the simmering ashes of the Twin Towers and the smoldering remains of so many of our loved ones – America was momentarily united. Conservatives and liberals, Red America and Blue America … none of it mattered. We were one nation, united in common purpose, mourning and grieving together.

With apologies to Mr. Taylor, there absolutely was a U.S. president in “recent memory” who outright defied the judiciary. In fact, his misconduct generated global headlines and triggered a constitutional crisis, which ultimately led to his impeachment.

Trump is not a philosopher-king conservative. He’s not a purist. Instead, he’s a mercurial, Machiavellian executive who sidesteps obstacles, cuts corners, manipulates loopholes, gouges eyeballs and leverages positional assets to achieve what he wants. His focus is on outcomes – on winning – not on ideology.

The Dallas Cowboys are the ultimate Rorschach test for football fans: On one hand, they’re America’s Team – the most valuable, most glamorous sports franchise in North America. On the other, they’re a floundering, borderline-dysfunctional 4-12 organization that’s had one winning season in the last six years.

George Carlin’s classic critique of football and baseball strikes today as slightly yesterday. But his premise easily extrapolates to compare and contrast the good ol’ US of A and all our funny-sounding international neighbors, who seem to adore a kicky-kick sport (what we call “soccer”) managed by the honorable men of FIFA.

It used to be one of the true glamour positions in all of American sports. Coveted and prized—its elite players enjoyed prestige, power, and respect. It commanded top-dollar and gave us the Heisman pose, for crying out loud! In the 1980s and 1990s, the Minnesota Vikings and the New Orleans Saints both paid a king’s ransom for just one of ’em (Herschel Walker and Ricky Williams respectively). Ah… what used to be.

On March 6, 1985, a stick of (Kid) Dynamite was tossed into the professional boxing ring at the Empire State Plaza Convention Center in Albany, New York. Less than two minutes into the first round, referee Luis Rivera mercifully stopped the fight. A short, squatty teenage heavyweight had just won his pro debut, destroying a stiff named Hector Mercedes.

During an offseason originally dominated with concussion-related litigation, it’s ironic that people now wonder if Roger Goodell’s head should be examined. The 32 franchise owners pay Goodell to maximize revenue, increase football’s popularity, and safeguard the NFL’s profit-model for generations

Confession: At first I was supportive of the NFL’s two-game suspension of Baltimore Ravens running back Ray Rice. Why? Because the incident that ignited the scandal took place inside of a casino elevator, and casinos have security cameras everywhere (Initially, we only