Achieve 100% of human capital performance.
RESPONSIBILITY
Reducing pollution and waste.  Culture of success:
We set challenging goals and we work hard to achieve them. for both
customers and parking lots.
RESOURCES
PHYSICAL For next year.
MARKETING
where it is expected to be your best choice for the
following year. have new branches with ample spaces.
 Social responsability:
We recognize that we are participants in a social system with which
we interact.
RESOURCES
Increase productive capacity and this will be achieved by
PRODUCTIVITY
having larger premises at specific points to achieve better
reception and productivity. training staff every
semester. GOALS
Create the marketing area to be present and recorded
in the minds of our consumers as leading providers. to
obtain greater credits and possible to create new branches.
FINANCIAL The maximization of profit of 50% for the following year.
5. All our decisions and actions are consistent with this
social system.
. As well as trying to achieve perfection in each of the
tasks they perform.
Develop and run from time to time. Know how to help improve service and increase
HUMAN RESOURCES productivity. We
seek to maintain and / or achieve leadership positions in all the
activities we carry out. seeing if it has good reception. We contribute to the retention and renewal of natural
resources and the progress of the communities in which we
operate. a new dish through
combinations between ingredients and somehow give to taste the
INNOVATION customers.
Improvement of the environmental and sanitary
SOCIAL
conditions.

01 5 Number of times recognized as the company of the year at the
regional level.
06 15 Number of dishes served. Seek a profit and take advantage of an
PROFIT
advantage.
01 3 Quality surveys related to the service
01 4 Number of awards given to the company.
01 2 Number of comments and likes to the website.
05 14 Number of machines purchased. with an
REQUIREMENTS
increase of the incomes of 30%
HASTA AQUI AVANCÉ!!!! DESDE LA 6-7 LO HACES
6.
03 10 Number of percentage of quality and time produced by each
employer. a surplus in the company. METRICS
01 1 Having the necessary to have the best marketing department.
.
06 16 Time used for cleaning.
02 6 Efficient production increase percentage number
02 7 Number of strategic plans that help improvement service and
production
03 8 Number of trainings.
03 11 Number of times he proposes new working techniques.
08 18 Number of sales made per service.
03 9 Number of times our consumers claims.
07 17 Percentage number of pollution and waste reduction. product selection.
04 12 Number of credits approved.

ANSSOF MATRIX
PRODUCT
NEW EXISTING
EXISTING
PRODUCT MARKET
DEVELOPMENT PENETRATION
MARKET
MARKET
NEW
DIVERSIFICATION
DEVELOPMENT
Analyzing the culture of the company and the mission.
. the strategy that Avícola Lezcano must implement is the
product development to adapt to the needs of all types of dining rooms to encourage its constant growth.

).
Establish a strategic alliance with the entity for the
training and technical assistance of each employee for
E4
fifteen days. etc.
Purchase a machine with tongs and more sheds to
E7
O5.STRATEGICS
Develop a Strategic Marketing Plan (market study.
Access a bank loan for the acquisition of machinery
E6
O4.
O1.
Incentivate economically the employees with bonds of
E5
03 100 soles according to their performance.
.06 increase production. etc.
Carry out talks and social awareness activities about
E8 the pollution and generation of garbage to our
07 collaborators.O6 hours.
Establish a production policy with new lines and have
O2 E3 at least 3 strategic plans for a better efficiency in
production.) with an emphasis on quality and with
better prices.
Develop new varieties of innovative and more natural
products in pack presentations (fortnightly. three times a week with a duration of 4
O3.
01 E2
sextenas. tens.O5 with an amount not exceeding 10% of the equity.O8 E1
competition analysis.

. to help motivate and engage its employees so that they can produce
better results. must have a culture of collaboration. being an industry
leader. each specialized in
Structure
certain areas. 8. Encourage teamwork and value the
professionalism. As well as the time of delay in the
elaboration of the footwear. RECOMMENDED ORGANIZATIONAL CULTURE
Current culture:
The Aviculture Lescano group has a competitive culture because it is in constant
innovation. It also sets goals to maintain its position.
Incentive Systems Will be rewarded with gifts and annual bonuses.
It has a coordination of the heads of the different
Interaction Modes
areas with the manager. offering
products and services of the highest quality.
Culture you should have:
AVICOLA LESCANO. economic growth and has a wide portfolio of products that allow it to
be the leader of the industry. which determines the
Type of Organizational existence of several supervisors. STRUCTURE
STRUCTURE
It is a functional structure. which serve as feedback.
Formal Definitions of Centralized
Authority
Weekly reports on the production and sales of
Flows of information
poultry.
The final finishing of the footwear (defined seams.
Performance stability of the club and final presentation) will be
evaluation of workers evaluated.
9. initiative and creativity of its employees.

O5. PROJECTS
PROGRAMS / PROJECTS
P1 PUBLICITY
O1. O7 E6 Develop a job satisfaction assessment program
O7. among others to improve the process
time and thus provide a better service
Evaluate suppliers with quality products to sign strategic alliances that allow us to provide
O1. O8 1 Create diverse offers for our customers and achieve a loyalty percentage
O1. O3.O4 E12
Create a staff development plan to achieve job satisfaction and performance.
O4.
P4 INCOOME GROWTH
Evaluate proposals to buy machines.
P3 DEVELOPMENT OF HUMAN CAPITAL
O3 E5 Implement a performance appraisal plan
O3. O8 E2
quality inputs and loyalty especially. O8 E3 Update information on the web page constantly
P2 SERVICE IMPROVEMENTS
O2 E4
Carry out a portfolio of new dishes. O1.
.
O6. O5 E7
budget
Hire a company specialized in market research to determine the feasibility of the project to
O4 E8
open a branch. 10. among others to avoid exceeding the
O4. O4 E9 Redesign the Excel system to optimize expenses and control inventory. equipment. a new way to clean and maintain green areas. O8 E13 Effectively utilize all available resources to increase profits
O8.O2 E10
Start valuation process with shopping centers that then guarantee the quality of the service
O6 E11 Make purchases of new equipment and / or machines. O2 E14 Increase revenue with the new presentation of the service in general.

2. 400.500.00 6 meses
MANAGER
its own page.00 5 meses RESOURCES
CAPITAL
the service company MANAGER
General Manager of the GENERAL
P4 INCOME GROWTH S/. 11.00 1 año
service company MANAGER
. PORTAFOLIO
FINANCIAL TIME/
PROJECTS PARTICIPANTS RESPONSABLE
RESOURCES SCHEDULE
Social networks like
ADVERTISING
P1 ADVERTISING Facebook as well as having S/. 6. 30. Web
HEAD OF SERVICES
Responsible for each area
P2 IMPROVEMENTS IN THE SERVICE S/.000.00 6 meses AN CUSTOMER
of the service company
SERVICE
Skilled and skilled HUMAN
DEVELOPMENT OF HUMAN
P3 employees from all areas of S/.

 They have state-of-the-art mills to process balanced foods.
 Negotiate directly with your portfolio of suppliers. so its brand is
not strengthened and reaches a limited sector of the market.
 They lack a strategic plan.
 Its staff is identified with the company.
 They do not have a product that allows them to arrive as a brand to their
target audience.
 The company has the possibility to venture into corporate sales with other
product presentations.
 They have their own infrastructure and a production plant strategically
located. 12.
 The poultry has the opportunity to increase egg production.
 They have five modern transportation units to distribute their products.
 They do not have an alternate portfolio of clients.
 There is the possibility of expanding and placing other points of sale in
new markets to expand the customer portfolio.
.
 Margins tend to fall because of the strong competition they have.
 The poultry does not have a marketing and marketing plan. both in the administrative and
technical areas. is insufficient.
 The number of personnel they have.
 The BioSecurity System is still improving due to the latent possibility of
contaminating the environment.
 They have capital to invest in the purchase of new transport units. CONCLUSIONS
 The company has a competitive advantage in the quality of its products.
 Consumers prefer to switch their products to substitute products. so they are not very clear either their mission
or their vision as a company.
 The inputs have gone up in price and this is directly damaging to them. denoting years of effort and
responsibility. so the supervision and control of their
functions is inadequate.

generate doubts in the
company whenever they want to invest in this sector. consequences of the World Financial Crisis
and the economic. Transnational poultry will enter the country to install their plants and will
become competition.
 The strikes. strikes and others.
. political and national panorama.