Category Archives: Marketing Tip

Every time the phone rings at your practice, you get a brand-new chance to delight your caller with great customer service. Each call that comes in to your medical practice is also a chance to build revenue by helping a … Continue reading →

As a medical practitioner, your ultimate goal of having a website is to provide patients the information to learn more about your practice and services. Hopefully, those informed patients will make an appointment or contact your practice, resulting in a … Continue reading →

Hospital marketing is tricky, to say the least. You just cannot inspire patients to visit a hospital. However, it is important for you to increase your patient base in order to do justice to all the investments you have made … Continue reading →

Is your medical practice more focused on patient acquisition or retention? If the answer is ‘acquisition,’ then you need to think about it. Because… The above research makes it clear that the organizations are shifting focus from ‘acquisition only’ to … Continue reading →

When you are running a medical practice, you are no longer just a physician – you are also a businessperson. And any business needs a way to promote itself, find new customers and make your brand known in the marketplace. … Continue reading →

Most of the choices we make as customers are based on effective branding. In most cases, we tend to go with brands we can relate to or associate with quality. Developing your brand is a critical component of your marketing … Continue reading →

When marketing your medical practice, reputation is everything. A strong online presence is essential for any healthcare practitioner trying to advertise his or her services to the public. Patients, too, are tech-savvy customers who want to make informed decisions when … Continue reading →

Medical marketing is at least three years behind any other industry for two reasons: First, HIPAA laws determine how patient information is gathered, stored and used. Second, the FDA imposes regulations on how medical practices can market their products and … Continue reading →

Marketing your medical practice is an art as well as a science. This is because marketing requires inventing innovative strategies, and artistically executing them, and effectively connecting with target audiences. However, some strategies may yield better outcomes, depending on how … Continue reading →

So, your waiting room. With almost every aspect of healthcare transforming, the traditional waiting room is changing, too. Forward-thinking medical practices are introducing newer concepts and tools to make patients more productive, educated and engaged even when they are sitting … Continue reading →

So, your waiting room. With almost every aspect of healthcare transforming, the traditional waiting room is changing, too. Forward-thinking medical practices are introducing newer concepts and tools to make patients more productive, educated and engaged even when they are sitting … Continue reading →