Life events drive home sales. A change in family circumstance or composition was cited by 18% of this year’s active home shoppers.
Births increased last year and appear to be poised for another year of growth this year. Baby needs a new pair of shoes and a room her own!

Whether you’re a real estate agent or a realtor, you’re likely on your own when it comes to generating leads
and clients. Developing a dialogue with current home owners who are interested in moving up or downsizing is a great way achieve success
in the real estate industry. We have specific postal, phone, or email lists of confirmed home buyers you can define by several
characteristics including presence of a home expiration date and net worth.

Start with a base list of confirmed home owners or renters and layer on additional selects such as net worth, income, age, the presence of a
pool, and more! Target newlyweds or pregnant couples to identify prime candidates for home ownership or aging baby boomers looking to
downsize.

Open the lines of communication with the potential home sellers segment to achieve growth and build long term relationships with
promising prospects. Also, reach out to renters with promotional mailing campaigns and make their dream of home ownership become reality.

Generating real estate leads requires frequent direct mail efforts in order to create an impact and initiate a conversation. It is often suggested
that you routinely send promotional mail pieces your target segment to connect with them. Oftentimes real estate professionals will send mailers
to every consumer in a general area or zip code. Our data lists will help lower your direct mail costs by eliminating those who do not match your
specified criteria so that you can reach the people interested in what you have to offer. Always keep in mind that direct marketing is a
continuous activity, so by targeting a particular segment you can boost the frequency of your mailings without increasing your costs.

Whether you are just starting out or looking to move up in the real estate industry, conduct some research into characteristics of your target
audience. These insights will not only help you to see an improvement in the effectiveness of your direct mail or email marketing campaigns, but
it will also lead to success and long-term customer relationships.

Ready to get started? Check ou the example audience and call our marketing experts at 877.440.3282 to learn more and buy your customized list today.