Home Décor Clearance Sales

Posted by
Chelsea
on May 05, 2014

Home Décor Clearance Sales

The annual spring cleaning
movement that takes hold of people once temperatures begin to warm up
not only can be beneficial for the decluttering of homes, but can also
inspire those same people to buy new items that enhance current home
décor. With extra space, redesigned living spaces and a feeling of
newness, potential customers can be further inspired to purchase new
items, especially those sold at a discount. Spring cleaning not only
affects the homes across the country, but can also be a motivated time
for the retail business owner to clean out old stock, preparing back
room shelves for new inventory and fulfilling customers’ needs for new
items to fill their own empty shelves.

Clearance sales happen at
all times throughout the year, especially with seasonal items. Items
like fireplace accessories are typically marked down at the end of
winter, and outdoor furniture can be found on sale once the leaves
begin to change color. Floor vases
and other decorative accents do not necessarily follow the seasonal
pattern of clearance sales, as they are used throughout the year, but
the styles and colors can help define the best time to clear out older
stock. With these items, a clearance sale may be more successful if it
is timed with the predisposition to enhance décor after clearing out a
living space.

The idea behind a clearance sale is not to lose
money on the items with reduced prices, but to recoup costs while
freeing up valuable inventory space for new items. Many retail stores
offer clearance incentives such as, “buy one, get one,” which gives
retailers to either give away an item for “free,” or offer a discount
on the second item. These types of deals attract customers who shop for
deep discounts, yet still benefit the retailer more than a percentage
discount clearance sale, as the actual discount of a “BOGO” is usually
25%, at most. Other clearance sale tactics
include tiered sales that encourage customers to buy an item at a
lower discount, earlier in the month, rather than waiting for the
discount to increase and taking a chance at losing the item to another
customer. Some retailers even offer a discount if an entire décor
package is purchased at the same time, while others may maintain an
area that is continually refreshed with clearance items, much like a
clearance bin.

Clearance
sales help the home décor retailer move inventory such as floor vases
and botanical accessories, freeing up space for new items as well as
giving customers discounts on products to refresh their own décor.
Taking advantage of the spring cleaning frenzy that grips the nation
once temperatures warm up can benefit customers as well as home décor
retailers, establishing a favorable reputation and keeping seasonal
inventory fresh and within the mind of the customer.