At this year’s SXSW (South by Southwest) festival; an annual music, film and interactive conference held in Austin, Texas, Oreo unveiled its ‘Oreo Trending Vending Lounge’, where attendees can go to get “deliciously hyper-personalized and customized snacks based on real-time data collection”.
In a tie-up with Twitter, two custom-made vending machines, created by technology design firm and innovation lab MAYA Design, allow people to choose from twelve colors and flavors that are trending at the moment.
The custom-made cookies are then created with a special 3D printer and delivered in less than 2 minutes.