Apple might be a hardware company, but the iPhone maker seems to be increasingly focused on gaming.

Robin Burrowes, former marketing manager at Xbox UK and head of product marketing at Microsoft UK, has moved to Apple's European office to handle App Store Marketing, several reports out of the country and Burrowes' own LinkedIn profile claim.

Meanwhile, so-called "traditional" gaming companies, like Nintendo and Sony, have watched their market share slide over the last few years. In 2009, Nintendo's portable game software revenue stood at 70 percent in the U.S., but dropped to 36 percent last year. Sony's PSP owned 11 percent of the space in 2009, but that figure declined to 6 percent in 2011.

About the author

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.
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