Retailers Cash in Big Online for Black Friday and Cyber Monday

Research firm ComScore reported that compared to last year, shoppers spent roughly 26 percent more on Black Friday, the unofficial kickoff to the holiday shopping season that began the day after Thanksgiving. Over $816 million was spent by deal hungry shoppers looking to cash in on deeply discounted products and promotions offered by online retailers. Cyber Monday online sales were up 22 percent over last year’s event, making it the heaviest online spending day in history at $1.25 billion.

Whether a business is a giant like Wal-Mart, or a smaller retailer with niche products, selling online can help a company reach a larger customer base not only during the holiday season, but throughout the entire year. In addition, by having a front end e-commerce site interface dynamically with your ERP accounting system, it also allows customers and employees greater access to have real-time order information and inventory availability. Customer service staff can easily submit new orders, provide status about customers’ existing orders placed online, view inventory levels, and check customer accounts.

Azox has helped many online retailers big and small expand their sales channels online and improve their back-office efficiency with integrated e-commerce sites.

Check out some of our customer’s who’ve had great success with our integrated e-commerce solutions and while you’re visiting, be sure to take advantage of some of their great holiday offers as highlighted below.

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