Whole Foods Announces New, Low-Cost Organic Grocery Chain

(ANTIMEDIA) Whole Foods announced Wednesday that it will launch a new, low-priced grocery chain that carries organic and natural foods. It will be “cool, hip, and technology-oriented” and cater to millennials who are health conscious but cannot afford to shop at Whole Foods. The announcement of the new chain comes as increased demand for organic food is sweeping the nation.

“We’ve been so successful that we’ve actually bred a lot more competition, and everyone is jumping on the natural and organic food bandwagon, and that’s really, frankly, due to our success.”

Major companies from Pavilions to Target increasingly offer organic options. The Kroger brand, Simple Truth, approached nearly $1 billion in sales last year. The new Whole Foods-owned outlet will match the appeal of these lower priced options. Robb said it would attract not just millennials, but “anyone looking for high-quality fresh food at great prices.”

“You have to be willing to evolve with the marketplace…to serve your customers.”

With increased global distrust of companies like Monsanto and genetically modified food in general, it is likely this clean, organic trend will continue to grow exponentially—and become ever more accessible.

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Daisy Luther (Organic Prepper), and Melissa Melton and Aaron Dykes (Truthstream Media) started this website to try and educate people on food and health dangers and give them solutions to the toxic world we face on a daily basis.

3 comments

Big M
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May 8, 2015

Uhhh . . . isn’t this the same Whole Foods that was busted some years ago for selling GMOs in its stores?