Whether your business goals are engagement or lead generation, you need an effective content strategy.

Since the late 1990’s, when Web 2.0 and Google created platforms that changed the world with user-generated content and search engines became more powerful, marketers have been using content to attract and engage potential buyers.

As broadcast interruptive media continues to be challenged in our on-demand world, brands increasingly need to come up with new and creative ways to engage through content.

Content can take many forms, and setting a sustainable strategy is vital to success––as much in delivery as it is in selling the idea. Inevitably, content requires digital distribution and is often an integral part of social media strategy. Today’s measurement and analytics create a world of opportunity in insights for development and optimization. Get it right, and you will maximize your results!

On October 8, join Nick New, The Knowledge Engineers, who will take you through the process of developing a strategy for all aspects of your content––from distribution to measuring effectiveness, to optimization and content creation.

Highlights:

What is content––and what does great content strategy look like?

Consumer behavior––identifying opportunities and using data to form your strategy

Creating great content through social listening

How to measure the effectiveness of your content for reporting and optimization

Advanced content creation tips.

Who Should Attend?

This webinar is a must for planners, account managers, creative directors and PR teams.

About Your Webinar Leader:

Nick New has spent the past 10 years developing digital best practice, and is Managing Director of The Knowledge Engineers. Over the last 5 years, Nick has been working with marketers, advertising agencies, and media owners globally to develop digital vision and capability.

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.

** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

Cancellations
A cancellation fee of $25 will be applied to any cancellation.

CVV Code

What is the CVV Number?

CARD VERIFICATION VALUE (CVV) CODE

CVV is a new authentication procedure established by credit card companies to further efforts towards reducing fraud for
internet transactions. It consists of requiring a card holder to enter the CVV number in at transaction
time to verify that the card is on hand. The CVV code is a security feature for "card not present"
transactions (e.g., Internet transactions), and now appears on most (but not all) major credit and
debit cards. This new feature is a three- or four-digit code which provides a cryptographic check
of the information embossed on the card. Therefore, the CVV code is not part of the card number itself.

The CVV code helps ascertain that the customer placing the order actually possesses the credit/debit card and that the card
account is legitimate. Each credit card company has its own name for the CVV code, but it functions
the same for all major card types. (VISA refers to the code as CVV2, MasterCard calls it CVC2, and
American Express calls it CID.)

The back panel of most Visa/MasterCard/Discover cards contains the full 16-digit account number, followed by the CVV/CVC
code. Some banks, though, only show the last four digits of the account number followed by the code.
When you submit your credit card information your data is protected by Secure Socket Layer (SSL)
technology certified by a digital certificate.