Goodyear's New Concept Tires
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Tire technology has always been something of a black art – even the word “vulcanization” refers to a pagan god long associated with sorcery and the fiery underworld. Prior to having a rubber-hardening process named after him, Vulcan was also the patron deity of alchemy – the practice of “transmuting” one substance or energy into another.
Today’s chemistry and physics owe much to this “black art;” the First Law of Thermodynamics, for example, is little more than a restatement of alchemy’s “principle of equivalent exchange.”