The aim is to experience luxury and craft not just as static objects or as brand-let 'fashion' or 'design' but to understand the full context in which they were made and why they are special. Part of the experience is an opportunity to meet the creators, the artisans and even experience and purchase the goods. The event is strictly by invitation only and press-free.

CEO & Group Chairman: Benjamin J.P. HeneckaNala Swiss Advisory Ltd. is registered in England & Wales under the company number 09617096 and a wholly-owned subsidiary of Nala Swiss Group Holding, Germany.