*4 Functions of a Retailer*
1.Provides an assortment of products and services2.Breaking Bulk Breaking down large shipments so products can be distributed accordingly 3.Holding Inventory to keep inventory ready for purchase; works hand-in-hand with "breaking bulk" 4.Providing services (lay-away, catalogs, cleanliness, etc.) *These 4 functions create value for the retailers

You are faced with an Ethical Decision: What Can You Do?
Ignore your personal values and do what your company asks you to do- you will probably feel dissatisfied with your job

Take a stand and tell your employer what you think. Work to change the policies.

Refuse to compromise your principles- you could lose your job!!

General Tremds in Retailing
New types of retailers
Increased Concentration
Globalization
Growth in services retailer
Growth in use of Multi-Channel
Retail by traditional retailers
Increase use of technology to reduce costs, increase value delivered

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