du to showcase smart technologies at GITEX 2013

The world is constantly changing, and so is the technology that drives day to day life. At GITEX 2013, du is demonstrating its commitment to adding life to life by helping its individual and business customers get more done in a day – the smart way. Inspired by the vision for a happier nation of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, du’s stand (Z-F10) in Zabeel Hall showcases how smart technologies means making life easier, quicker, more convenient and more reliable in every way.

From healthcare to shopping, from the office to the home, du’s stand at GITEX 2013 showcases the best of current technologies and a glimpse into the future to make the world a better, happier place. Visitors to the stand can experience du’s smart technologies and future vision for government, health, education, living, office, shopping, travel and more.

In September this year, on the occasion of selection of UAE as the 14th happiest nation in the world and the first among Arab countries in the second United Nations World Happiness Report, HH Sheikh Mohammed had said: “Our goal is to achieve the happiness of our people, and their satisfaction is the gauge of our success.”

“Inspired by the vision of His Highness Sheikh Mohammed bin Rashid, for a happier UAE, for us, happiness of our individual and business customers is the next big smart idea. We want to show not only how technology enriches our lives today, but also demonstrate how smart technology can bring happiness to our world – and how it will be the cornerstone for a brighter, prosperous tomorrow.” said Osman Sultan, CEO, du. “We invite everyone to come and visit us at GITEX 2013 to see how we’re paving the way to a quicker, more convenient, more reliable future.”

Taking a leaf out of its customers’ personal time and work, the du stand at GITEX this year reflects upon life’s different experiences. The aesthetically designed stand offers simple and intuitive navigation of a plethora of services that du is already well-known for, and offers a glimpse into what the future holds. Indeed, there is something for every visitor to the du Stand – whether these are individual or businesses.

Tech-savvies have a lot to look out for at the du stand where a galore of engaging individual experiences awaits them. From innovative mobile services, smart health, retail and wellness-related initiatives to new technologies that push the frontiers of mobile technologies, visitors can expect mobility like never before.

du’s business offerings are built around the theme ‘Answers for Tomorrow’s Business’ and the du stand is no different. Visitors representing large businesses and SMBs (Small and Medium Businesses) can expect creative execution of a range of du’s current and futuristic solutions and services in an interactive and engaging manner. Many innovative business services and ICT solutions will also be demonstrated for the very first time, reinforcing du’s businesses solutions as a one-stop shop for SMBs and large enterprises.

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Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is easily excited by the smallest of technologies around. He is an Android fanboy at heart, who also owns an iPhone, a Windows Phone, and a BlackBerry. Though he uses a MacBook Pro at work, he also uses a Windows PC, an Xbox One and an Xbox 360 for all his gaming requirements. True gadget lover at heart!