How to Give a Top Dollar Sheen to Pro Bono Efforts

Janel Patti, executive VP and creative director of The Marcus Group, offers tips on how to biggest bang for your buck with your pro bono efforts.

Audit materials. Without a deep understanding of the client’s resources, it’s difficult to suggest changes that will help them in the long run. Have a clear understanding of the organization, its structure, resources and programs/services.

Offer consistent support in the client’s marketing efforts. A lot of nonprofits rely heavily on volunteers, but that’s limited and can make it hard to meet deadlines.

Train and strategize. Train existing staff and volunteers, including the client’s, in your strategies as necessary. The client needs to be integrated with your own staff and resources.

Be aware of costs. Always keep your own budgets and resource limitations in mind.

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.