Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Home Furnishings in Romania

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising sophistication among Romanian home furnishings consumers

With increased incomes and more sophisticated tastes, consumers are choosing quality modern products, especially those that are multifunctional, portable and easy to install. Apartments have spatial constraints; thus, consumers seek functionality and versatility in home furnishings.

Sales of sofa beds and LED lamps soar

The spatial constraints of apartments and the rise of single-person households often see living rooms used for sleeping. Consequently, there is strong demand for sofa beds, which registered the fastest value growth within indoor furniture in 2017.

Online shopping becomes more common

Chained specialised retailers are consumers’ favourite shopping destination for home furnishings. Home and garden specialist retailers are expanding their geographical networks, diversifying their product portfolios, offering more services, and investing more in marketing.

COMPETITIVE LANDSCAPE

Mobexpert still leads

With a respected brand and effective store network, Mobexpert Group SRL remains the leading player in home furnishings in Romania. However, second-placed Ikea Romania SRL narrowed the gap over the review period.

“Made in Romania” sells most

Home furnishings sales were dominated by local players which generally experienced increase in production in 2017. However, 90% of the furniture manufactured locally is exported to countries like Germany or France, and much to IKEA.

First Mömax store opens in Romania

XXXLutz, the second most successful homewares and home furnishing stores chain in Europe after IKEA, will open its first store in Romania, at Timisoara, in the first half of 2018. It will open a Mömax store, offering products from the medium-premium range.

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Home and Garden in Romania - Industry Overview

EXECUTIVE SUMMARY

Good performance for home and garden in Romania

The Romanian consumer is becoming increasingly sophisticated

Home and garden in Romania is fragmented

Chained retailers reign supreme

Home and garden moving in the right direction

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2012-2017Table 10 Sales of Home and Garden by Category: % Value Growth 2012-2017Table 11 NBO Company Shares of Home and Garden: % Value 2013-2017Table 12 LBN Brand Shares of Home and Garden: % Value 2014-2017Table 13 Distribution of Home and Garden by Format: % Value 2012-2017Table 14 Forecast Sales of Home and Garden by Category: Value 2017-2022Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022