An advert for Kronenbourg 1664 starring Marseille-born footballer Eric Cantona has been banned by the Advertising Standards Authority (ASA) for "misleading" the public about its ties to France.

The advert - set in Alsace, a region in northern France - received two complaints that it implied hops used to produce the beer and the larger itself were brewed in France.

Small print in the ad reads: "Brewed in the UK".

Owners Heineken UK said Kronenbourg 1664 was "an inherently French beer" that had first been brewed in 1952 in Alsace by Brasseries Kronenbourg and was now brewed under licence in the UK in a process supervised and approved by Brasseries Kronenbourg.

However, the ASA disagreed and said: "Although we noted from the documentation supplied that the Strisselspalt hop used by Heineken was sourced from the Alsace region of France, we also noted that it did not constitute a significant majority of the total hops used in the recipe for the beer.

Hollywood actor Shia LaBeouf has been putting in an odd performance at the Berlin Film Festival - quoting Eric Cantona and walking out of a press conference before later wearing a paper bag on his head declaring: "I am not famous any more."

After his press conference walk-out, Shia LaBeouf faced the cameras again with his head provocatively disguised. Credit: REUTERS/Tobias Schwarz

The star of Transformers and Wall Street II, who is promoting controversial director Lars von Trier's new film Nymphomaniac at the festival, left the press conference after 10 minutes of questions.

He walked out after repeating Manchester United legend Cantona's famously cryptic speech to reporters in 1995, in which he told them: "When the seagulls follow the trawler, it is because they think sardines will be thrown into the sea."

His appearance on the red carpet caused a stir among the photographers. Credit: REUTERS/Jens Kalaene/Pool