Briggs Mono – A New Kind Of Sports Car

If you think of a road-going sports car, what images comes into your mind?

A red Ferrari, a yellow Lamborghini… even a Bugatti Veyron.

But I bet whatever car you think of has at least two seats.

Not so with the Briggs Automotive Company (BAC) Mono – it is the first single seat sports car to go on sale to the general public in Britain.

Think about it.

How many miles do you do on your own compared to carrying around one or more other people?

Now imagine the fun you can have if you take away all that size and weight.

That’s what the BAC Mono is all about.

I normally talk about differentiation by how much – this time it’s differentiation by how many – and is a great example of asking “why?”

“Why do we need two seats in a sports car?”

“Why compromise on the driver experience by pandering to a non-existent passenger?”

This way you can get a power to weight ratio of 540kg per tonne from a 2,300cc engine producing 280bhp.

And that means you roar from 0 to 60 in 2.8 seconds and in another mindbending four seconds you could be doing a ton. If you keep your foot on the accelerator, you’ll get to about 170 mph although you’d be a braver man than me.

Paul Simister is a business coach who helps small business owners to profit from differentiating their businesses, being distinctive in the eyes of their customers and standing out in a crowded marketplace.