Tim Cook says he always knew Google Glass would fail

Apple CEO Tim Cook at the WSJD Live conference in Laguna Beach, California, in October.
REUTERS/Lucy Nicholson
Apple CEO Tim Cook says he always knew Google Glass would be a failure. Glassalmanac.com spotted the comment in a New Yorker profile on design vice president Jony Ive this week. In it, Cook mentions Google's troubled venture and says he "always thought it would flop."

To Ive, then unaware of Google's plans, "the obvious and right place" for such a thing was the wrist. When he later saw Google Glass, Ive said, it was evident to him that the face "was the wrong place." Cook said, "We always thought that glasses were not a smart move, from a point of view that people would not really want to wear them. They were intrusive, instead of pushing technology to the background, as we've always believed." He went on, "We always thought it would flop, and, you know, so far it has." He looked at the Apple Watch on his wrist. "This isn't obnoxious. This isn't building a barrier between you and me."