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Amazon Now Letting Teens Use Their Own Accounts With Parental Consent

12 October 2017

With the new US-only feature, which is targeted for kids ages 13 to 17, a parent can add up to four teens to their Amazon Household account for free and set a payment method that a teen can't see, as well as shipping addresses. Teens can also be assigned pre-set spending limits per order as an alternative to having orders reviewed. "Amazon is offering a great solution for teens to shop with their own login", said FOSI Founder and CEO Stephen Balkam.

Amazon has announced a new service that will open up its gargantuan ecommerce platform to millions more teenagers. To get started, parents can visit amazon.com/forteens or sign up via a text or email invitation from their teens.

Amazon.com, Inc. (NASDAQ:AMZN) today unveiled a new way for teens to shop for the items they want all by themselves - with parents' approval, of course. Teens will now be able to buy things using those accounts in the Amazon app. In this case, the parent will receive a notification with an itemized list of the order, and the option remains to cancel it or initiate a refund if it is too late to cancel. Amazon also just launched a new $5.49 monthly payment option called Amazon Prime Student that lets college students join Prime on a budget.

Opportunities existing in e-commerce have obviously made it hard for traditional retailers to attract teen shoppers, who tend to have indecisive tastes and are notoriously unpredictable. Now Amazon is giving that first solo-buying experience a digital makeover.