WHERE GOOD GETS MADE

is a Phoenix advertising, branding and public relations agency that exists to help its clients bring an abundance of good ideas, actions and products to a world that desperately needs them. But enough about us. Let’s talk about us.

Work

InEight

Website Design & Development

Park&Co created the InEight website around the theme of “Build Your Legacy” and targeted the C-suite executives who own and operate large construction projects. The site elegantly organizes fact sheets and product information and features simple navigation that mirrors the experience of the product itself.

Constructing our personas

The Park&Co team went straight to the sources to develop a highly detailed portrait of InEight’s four target markets. We conducted interviews with executives, field managers and operations officers to narrow down the messaging for each industry. We then designed individual website experiences for Mining, Oil & Gas, Utilities and EC&O, because everyone builds their own legacy in a different way.