Text of e-mail I have sent to Hasbro (also posted on the "Hasbro" thread):

I see that the humourless global empire that is Hasbro has bullied a small community of ex-servicemen and women into removing their logo from the website http://www.arrse.co.uk .

You should be ashamed of yourselves.

âArrseâ has done a huge amount for charity over the years of its existence, and has helped many wounded ex-servicemen, and their relatives and loved ones, along with the relatives of those who have given their lives both for this country and in assisting the USA and its aims and objectives. I hope that they, and others like them in the future, will not suffer as a result of your petty small-mindedness.

I, for my part, will now take every opportunity available to me to let people know my views about Hasbro, its products and its corporate policies. I sincerely hope that I, and others like me, will achieve a noticeable result in terms of your âbottom lineâ.

I think that it could be to ARRSEs benefit. A new characterisation, something that is over the top. You could even have him in different 'uniforms'. A slightly different tash I think. I seem to recall a picture in Private Eye, something that might just be the ticket, something that will have us laughing for years to come, as it does now. He could be called 'The Baron Private Walt'