Visual Merchandising – The Silent Sales Associate

Often overlooked as an essential sales support component, in-store merchandising tools make it easier to showcase eyewear and entice customers to view, touch and feel the product. Visual tools such as banners and counter cards help tell the story behind the brand, and connect with customers on an emotional level. Ultimately, both help you sell frames, so why not take advantage of the latest tools WestGroupe has to offer?

Many WestGroupe brands including EVATIK, KLiiK denmark and FYSH UK offer have a wide array of merchandising tools from downloadable print and digital ads, to banners, counter cards, mirrors and displays.

Visit the retailer sections of each of the brand websites for downloadable tools and photos of available items, or ask your sales rep for details.

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About Us

Established in 1961, WestGroupe is family owned & operated with over 55 years of industry insight. Our mission has always been to provide unique and superior quality eyewear for the fashion-focused consumer. We are driven by our customer commitment to excellent service and exceptional product. WestGroupe is dedicated to defining future standards in the optical business by developing, creating, and supporting innovative products and services that allows our customers to succeed. WestGroupe offers a premium selection of international brands in over 40 countries, including KLiiK denmark, FYSH, EVATIK and Superflex."