The growing wants of brands, and also the market, ar redefining the role of media in an exceedingly border less whole world. At the Advertisingarena’s common annual event, Media Review 2014, CVL Srinivas, corporate executive South Asia, GroupM, HT Media, CEO, Rajiv Verma, andCEO, Shashi Sinha, IPG Media brands gave insights to what this definition suggests that in every of their various businesses.

The Media Agency

Srinivas compared the evolution of man with the evolution of media Advertising agency. He told it’s in its seventh stage nowadays.
“The initial stage of media evolution happened within the middle Nineties once media shopping for retailers were being created in Asian country. And the next
stage came once media coming up with business abstracted of the inventive outdoor agencies. when that most media agencies began to
diversify, putting in allied businesses, be it out of home or digital, so as to produce what they referred to as, 360-degree
solutions,” .

Advertisement and marketing professional , working continuously to simplify the Out of home OOH industry and providing single platform to provide all kind of advertising needs viz. Outdoor hoardings,Rural advertising,Bus and Cab advertising,Digital display boards and Airport advertising