BankAmerica

Published: September 15, 1983

The BankAmerica Corporation, in what it says is the first multibrand approach to marketing traveler's checks, said it would soon offer its 30,000 sellers worldwide Visa and Mastercard traveler's checks in addition to its own BankAmerica traveler's checks. In announcing the new program, James B. Wiesler, head of BankAmerica's retail banking division, said, ''This expanded product line will strengthen BankAmerica's position as one of the largest issuers of traveler's checks in the world.''