Life Call a medical alarm and protection company advertised True Alert in effort to capture the attention of both the elderly and the sandwich generation. The ad started off with an elderly woman that tells of a time when she was helpless and almost lost her life if it wasn’t for Life Call. With no assistance, she was able to contact help during the most helpless time in her life. This ad intended to bring reassurance to the sandwich generation that they will be contacted immediately following the incident, while at the same time comforting the elderly with the safety that’s available to them in times of trouble. Sadly, this ad clumps all elderly together as a population whose health is deteriorating and are in constant need of 24 hour protection. In actuality, the National Senior Games Association found that “almost 10,000 athletes from many countries competed in more than 800 events, including cycling, swimming, pole vaulting, tennis, and track and field (Benokraitis, 2011,476)”. This research supports that not all aging people are in need of 24hour protection, in fact there are some that are more physically able than the younger generations. “A common stereotype is that older people are stuck in the past and have outdated interests in skills (Benokraitis, 2011, 282)”. The commercial indirectly emphasized that Life Call can help with “just a press of a button” rather than dialing numbers on a “complicated” telephone. The company portrayed the elderly as an incompetent society that lacks the understanding to participate in technological advancements. When in fact, the reason why most elderly people don’t take part in technology is because of the cost. During the ad, the older woman that fell off her walker became anxious and demanding when she called True Care for assistance. This portrayal was stereotypical, displaying the elderly as edgy people that demands all orders to be prompt. The truth is, elderly people are more likely “…to be patient and less critical...

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...The elderly in America have many needs that can range from transportation, a little more money, and even just a little companionship but one of their major needs is advocacy. They need someone to stand up and fight with them for what the need. The elderly of today did so much for this country such things as fight both world wars and the Korean Conflict, they fought for equality, and the escalated this country to the greatness we have today.
So what is an advocate? Advocate is a person or group that represents a common interest and goes to great lengths to see that their cause is not neglected. So why does our elderly need advocates? Our elderly need advocates for various reasons. They need someone to fight with congress over healthcare cost and issues, they need someone to defend them against neglect and abuse, and most of all they need someone to make them aware of the services and programs available to make their lives easier. Advocates are very important to our elderly as well as they should be no one wants to be alone, we all want someone to fight beside us. So who does stand up and fight for our elderly?
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How the advertisements influence the customers and monitor their buying behavior. There is high impact of advertisements on customers’ motivation.
Literature review:
In the context of the research proposition, an extensive literature review has been done. The impact of advertisements on customers motivation has been reviewed in the light of research work already been carried out by researchers.
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Taking Care of the Elderly: Which Options is Best for Your Loved One or Family Member
December 13, 2009
Table of Contents
Introduction…………………………………………………………… 3
Nursing Home Care………………………………………………….. 7
Adult Daycare…………………………………………………………. 10
Home Health and Hospice…………………………………………... 11
Conclusion……………………………………………………………. 16
References…………………………………………………………….. 17
Introduction
According to the United States Bureau of the Census, as of 1995 there were at least 54 million people who were 55 years old or older and 33.5 million of those were over 65 years old (Mathur & Moschis, 1999). According to the National Alliance for Caregiving, more than 22 million homes in the United States has a family member or friend over the age of 50 years living as dependents in those homes. These numbers are likely to balloon by 2011 when the first wave of baby boomers reaches the age of 65 (Gerbman, 2000). A more recent survey conducted by AARP (American Association of Retired Persons) focused on the quality of life of those who care for their aged family members. The survey specifically targeted the middle generation, those who are caring for both the elderly in their family as well as their own children (Baron, 2001). According to the survey, while most of those interviewed enjoyed the caregiving process, they also admitted to a certain amount of stress and financial hardship that...

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PATRICIA BUNTIN
DR: GORTNEY
LITHONIA CAMPUS
SOCIOLOGY 100
08/16/11
STRAYER UNIVERSITY
Aging is the length of time during which a being or thing has existed length of life (Webster dictionary). Growing old and becoming an elderly person can be challenging but, yet it can be very rewarding, it can bring a lot of good and bad. Aging has its rewards, but it presents the challenges of all stages of life. Growing old consist of gradual, ongoing changes in the body, changes such as shrinking in height in which the elderly tends to get shorter as he or she age. Elderly people tends to have less appetite which causes them to lose weight, and a decline in strength and vitality, which can sometimes make them feels very weak at times and needs either a cane or a walker or even someone to help assist them in walking.
The life expectancy in the United States is going up which means people are living longer than before due to better medications that are out there which have raised the living standards. The life expectancy in the United States in the 1900’s for women would be to live only forty eight years, and for a male the life expectancy in the United States would be to live only forty- six years, as study shows that women in the U.S lives longer than men. Now females can be expected to live eighty years plus and men can be expected to live to be seventy-five years old....

...Depression in the Elderly
Introduction
Depression affects millions of Americans every year, in all age groups, in both genders; there are a variety of predisposed factors for depression. Depression appears to run in some families, so it may have a genetic basis, but that genetic basis is not well understood, nor is the base for those cases of depression that have no prior history of depressive disorders. Although depression can occur at any age, with a variety of pre-existing factors for depression, this condition is most prevalent among older adults, and it can have devastating consequences. Depression affects functional status, the quality of life elderly people may enjoy, and it affects mortality. Depression in the elderly increases health care costs and has serious consequences for family caregivers. Although there are treatments available, some of which work, the fact remains that depression in the elderly often goes undiagnosed; these people are either untreated, or if they see a doctor, sometimes undertreated (Ell, 2006). This paper will explore the findings of several experts in the field, as well as indicators for elderly depression based on a personal assessment of an elderly client.
Discussion of Findings
Miller (2012) discusses impaired effective functions in those elderly who displayed depressive symptoms. She begins by stating that there is no...

...Care for the Elderly
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Nursing home and home health care counts for almost 15 percent of personal health expenditures in 1995, and were approximately 14 percent of all state and local health care spending. Neither private insurance nor Medicare covers long-term care to any major extent, and less than 5 percent of older adults have private long-term care insurance. “Medicaid is the main source of public financing for long-term care for the elderly, and expenditures are projected to more than double in inflation-adjusted dollars between 1993 and 2018 due to the aging of the population and to price increases in excess of...

...In-home care is more convenient for the elderly, so they can continue to live at home and have the care givers come to them. There are many different companies that will provide the in-home care. It is an alternative that is, more cost effective then nursing homes. Many have elderly family members, who are unable to take care of themselves. The toughest choice is trying to decide who is going to provide the care they need. According to the article “Public Policies Should Help the Elderly Live at Home”, published by the National Association of Area Agencies of Aging (2005), aging adults overwhelming want to remain in their own homes as opposed to living in a nursing home or board and care center. In a 1999 ruling known as the Olmstead decision, the U.S. Supreme Court agreed that elderly and disabled people should be able to live in the community in the least restrictive setting possible. Being that I have elderly grandparents, I feel in-home care is a great option with a variety of benefits for the elderly.
As children we are taught to be independent. As we grow, we never depart from that. Elderly people don’t want to be a burden to their family. In-home care helps the elderly resume responsibility and be independent with their daily lives. This gives the elderly a good sense of self-worth and wellbeing. They can become more dependent on...