Cool Videos: Kobe Bryant is The Black Mamba, directed by Robert Rodriguez and featuring Bruce Willis and Danny Trejo

Since helping define and popularize the modern "grindhouse" formula we've been seeing for the past decade, all-in-one filmmaker Robert Rodriguez is now bringing it to the realm of advertisement.

Below, you'll see what looks to be the first part of perhaps a series (?) of Nike commercials showcasing the "the world's best basketball player", Kobe Bryant a.k.a. The Black Mamba, doing his thing on the court with that familiar Rodriguez flare. Oh, and Danny Trejo and Bruce Willis appear for some reason!

Thanks to "Joel" for the heads up!

If you see a cool video online you think would be perfect for this spotlight, drop us a line at [email protected].