“In this election cycle, Hispanics are so disappointed in President Obama,” Inclan said, in an interview with The Denver Post today. “In Colorado, the unemployment rate is higher and the economy is going to be the No. 1 issue. I think it’s really going to resonate with the voters.”

Inclan said more dicier issues for Republicans — like where they stand on passing the DREAM Act and comprehensive immigration reform — will be policy platforms the presidential candidate will have to take up.

“A lot of those policies are going to be up to the eventual nominee,” she said. “Our job is to make sure there is an overwhelming Republican messsage: lower taxes, education. We need to make sure we have a strong ground game.”

This isn’t the first sign [4]the GOP will go after Latino voters this year. GOP strategists believe they may swing away from Democrats because of the higher unemployment rate and a general lack of excitement around the president, who has not accomplished either the DREAM Act or immigration reform in his first term.

The latest Gallup poll shows the president’s approval among Latinos at just 46%, down from a high of 85% in 2009 — the biggest decline of any demographic.

National Republicans have shown up at Cinco de Mayo celebrations in Denver and have run Spanish language ads on the radio.

Democrats, namely the Obama campaign, is not ceding the group of voters[5], who compose about 20 percent of Colorado’s electorate. They, too, have brought on a team dedicated to Latino outreach and have already started holding voter registration drives in heavily Latino neighborhoods.