CytoSport, Inc. Launches New MUSCLE MILK® Protein Bars

CytoSport, Inc., a leading sports nutrition company and maker of MUSCLE MILK® premium protein products, announced today the launch of their new line of protein bars, expanding their portfolio of products which includes protein shakes and powders. MUSCLE MILK® protein bars are available in 12 unique flavors and are available with 15 or 20 grams of high quality protein.

“The MUSCLE MILK® brand is synonymous with great taste, and our new protein bars certainly deliver on that promise,” said Greg N. Longstreet, president and chief executive officer of CytoSport, Inc. “Inspired by favorite ice cream flavors, each bar offers creamy and crunchy textures with a whipped soft layer, a truly unique experience for our consumers who enjoy eating their protein on the go. They’re a great snack or meal replacement, and offer quality protein to fuel workouts and support recovery.”

ABOUT CYTOSPORT, INC.

CytoSport, Inc. is among the most trusted and recognized sports nutrition and functional beverage companies in the United States. As the maker of MUSCLE MILK®, EVOLVE® and CYTOMAX® brands, CytoSport, Inc. is dedicated to providing premium protein products that elevate everyday performance for everybody. Our portfolio serves the needs of elite athletes, active lifestylists and weekend warriors with a wide-range of innovative protein-enhanced solutions that taste great and appeal to evolving consumer demands. The company is a trusted partner with storied collegiate athletic programs, world-class professional athletes, and elite training facilities. All CytoSport, Inc. powder products are NSF Certified for Sport® ensuring their safety and freedom of banned substances. In 2014, Fast Company listed us as one of the world’s top 10 most innovative companies in fitness. CytoSport, Inc. was also named one of CircleUp25’s 2013 most innovative companies for consumer brands (specifically the MUSCLE MILK® brand) by Forbes magazine. The company was founded in 1998 by the Pickett family, acquired by Hormel Foods Corporation in 2014, and is headquartered in Walnut Creek, Calif.