Employee Engagement

Think great customer service and the first company that comes to the mind is Zappos. This despite the fact that the brand doesn’t deliver products in many countries, including mine. But who can ignore the amazing stories one [...]

Customer experience is made up of functional & emotional elements. It couldn’t have been expounded better than in the book Building Great Customer Experiences by Colin Shaw and John Ivens. Functional elements may include attributes such as timely, [...]

As we enter an age where employee engagement is emerging as one of the top drivers of business growth, the ‘why’ of engagement has become quite clear. What’s still a mystery though is the ‘how’. Though there [...]

The previous blog in this Q&A series focussed on the major reason as to why customer service is often not at the forefront of modern business activity. I hope that my readers enjoyed my perspectives on customer lifetime [...]

In my first blog article in the Q&A series, I shared my view on why the marketing department is not taken as seriously as it should be. I hope my answer helped you understand the dynamics between Marketing [...]

Last year, when the University of Auckland started an initiative to publish a book on the changing face of customer engagement, I was extremely excited to be invited as one of contributing authors. The editors were looking for [...]

Last week, I happened to bump into a friend who runs his own medical practice and got chatting about the onslaught of health issues affecting the working population. He was concerned about how most people view physical health [...]

For several years now, organizations have been trying desperately to improve employee engagement, but few have been successful. Studies show that employee engagement numbers have barely improved in the last few years and the Engaged Strategy survey has [...]

When it comes to lack of employee engagement, the first (and often the only) party to be charged guilty is the Executive. After all, isn’t internal culture a dish prepared and served by the Executive? But is the [...]

Over the last decade, millions of dollars have been spent by organizations on employee engagement programs in a bid to increase the level of engagement in employees, but let me tell you, success still remains as elusive as [...]

Join the conversation with Engaged Strategy as we provide fresh and though-provoking insight on customers, employee engagement, branding and leadership. This is based on our experience and knowledge of more than 70 brands across a wide range of industries in the Asia Pacific region.