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For Canadian Residents: By providing your consent below, you are expressly agreeing that we may email you under Canada's Anti-Spam Law. For more information on this law, you may visit the Government of Canada's site.

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The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. A little bit of thought would suggest that there are two groups of women: hopefuls , those who want to be pregnant, and fearfuls , those who are afraid that they might be pregnant. For one, he notes, “focusgroups are dead. MORE

Ellwood and her team assembled 90 undergraduate psychology students and divided them into three groups. Each group was tasked with completing an Alternate Use Test – a common measurement of divergent thinking. The first group was able to focus on the problem for four continuous minutes. MORE

Hold your own focusgroup. In my book Reinventing You: Define Your Brand, Imagine Your Future , I profile a woman named Mary Skelton Roberts who — searching for more clarity in her professional life — held a focusgroup with a mix of her friends and colleagues. The focusgroup "took me to the next level in terms of my professional development.". MORE

In contrast to the "traditional" marketer's solution — focusgroups, for example, which can cost $10,000 per session — this approach costs nothing and gives TripAdvisor a fast, accurate read on the features users want. MORE

For one marketing services firm, it meant being exposed to their biggest client's development teams and sitting through technical tests and focusgroups to better appreciate and understand how its products were actually designed and built. MORE

After all this was a recognition focusgroup for the top reps in this enormous call center. Team Leader Turmoil “I used to be one of those disengaged reps, you’re talking about.” We were all a bit shocked by Mike’s response. Several of whom were on the short-list to become team leaders. I smiled gently, […] The post How to Be a Better Team Leader: A Case Study appeared first on Let's Grow Leaders. MORE

However, in the rush to become more patient-centered, the health care system has misplaced its focus. Researchers and health systems deploy focusgroups and surveys to assess general patient preferences in an effort to determine "what patients want." But patients are a diverse group with diverse needs. A group of eager tourists, on the other hand, may hear longer explanations of each dish and its provenance. MORE

Finding people, motivating them, compensating them, keeping them focused, and keeping them satisfied are always hot topics in focusgroup research and in conversations we have with business owners. In trying to better quantify factors that contribute to excellence, we surveyed more than 300 small businesses (each with 10 to 100 employees) that included a range of service, product and project-oriented companies. MORE

Many are focused on increasing the pipeline of women studying STEM in high school and college. A study by Jennifer Glass and coauthors in 2013 found that women leave STEM fields at dramatically higher rates than women in other occupations. The group agreed on track record and skills-based factors: a history of delivering results, technical depth of expertise, and the ability to manage a technical team. Marion Barraud for HBR. MORE

Intentionally including people who dislike your product or service in a focusgroup can lead to more provocative conversations. This post was coauthored by Lisa Bodell. Customers appreciate simplicity. In fact, a number of recent studies have shown that it''s key to their loyalty and satisfaction. MORE

That required creating a focusgroup with 25 front-line healthcare workers to discover and catalog key "jobs to be done" (like reducing the length of hospital visits), surveying all 5,000 employees, and training most of them on how to integrate the innovation system into their daily practices. Jennifer Stinson was a nurse at The Hospital for Sick Children (SickKids) in Toronto who enjoyed brainstorming new ideas for improving care, especially for the kids with cancer she treats. MORE

We now tend to focus on empirical data from survey results and analytics or customer insights from feedback forms and focusgroups constrained by what the company knows to ask. We''ve largely accomplished this through putting a deeper focus on helping our clients see the world from the eyes of their various audiences. We''ve heard the rallying cry for the past few years for companies to "be customer-centric" and to transform into "a social business." MORE

To find out, Oliver Wyman surveyed 850 financial services professionals from around the world (both men and women), interviewed over 100 senior female executives globally (C-suite and board members), and held focusgroups with Millennial women working across a number of financial institutions in the U.S. Financial institutions have been employers of women for decades: historically as tellers, secretaries, and junior administrative staff. MORE

The suspense is no doubt killing you, so I''ll go ahead and tell you the secret to recognizing opportunities: promotion focus. You are promotion-focused when you think about what you might gain if you are successful — how you might end up better off. MORE

When I talked about the failure metric and freeing the team to become more entrepreneurial, some in the larger PBS organization translated this as the digital group wanting a license to be undisciplined. So instead of spending cycles working with HR to create a KPI measuring lack of failure, we focused on endlessly repeating the “must fail” message. Business-school literature has long stressed the importance of taking risks and encouraging rapid failure. MORE

For example, reports about employee engagement are often delivered as soon as the analysis is completed, but they become more impactful if they’re delivered during business planning sessions and if they show the relationship between engagement and specific focus outcomes like innovation, cost, or speed. Wayne and I observed that HR’s attention typically has been focused on sophisticated analytics and creating more-accurate and complete measures. Vincent Tsui for HBR. MORE

My interviews and focusgroups with employees it was obvious they have too many levels and people are confused. Photo Credit. Coaching and consulting a CEO named Chris. We are working to develop present and future organizational capacity to grow and be change ready for the next 5 years. MORE

spot, Rebook tried to develop a credible rival to Nike''s "air" technology — the Energy Return System , a group of shock-absorbent tubes under the midsole of its shoes, and The Pump , an inflation device that provided personalized fit and cushioning. MORE

Since coming up short in the November elections, its fifth popular-vote loss in the last six presidential elections, the Republican Party has been engaged in an anguished discussion of what went wrong, and what needs to change. MORE

Three major implications drawn can be from this research: Rethink Traditional Research – Companies that rely on traditional surveys and focusgroups alone (which in my experience is most of them) are probably getting but half the story. MORE

’ I commissioned focusgroups. To test the premise, I staged a focusgroup dinner meeting at a prominent inner-city church, eliciting ideas and insights. Business Know-How Comes From Experience – The Value of Life-Long Mentoring. MORE

All are intentionally designed to reinforce that every individual is simply one part of a larger group at work. Many of you may remember seeing the following TV commercial several years ago: A soldier is running alone across the desert, carrying a backpack but no rifle. MORE

The study surveyed 18 focusgroups, 4,000 college-degreed professionals, 50 personal interviews and 268 senior-level executives and concluded that leadership positions are most often given to those who look the part. MORE

From wildly popular big data conferences to columns in major newspapers , the business and science worlds are focused on how large datasets can give insight on previously intractable challenges. This looks to be the year that we reach peak big data hype. MORE

I regularly used not only focusgroups and surveys, but I read every reader email. I also tried to book an hour a week on my schedule to just focus on the big picture. For 14 fun and pretty thrilling years, I was the editor-in-chief of Cosmopolitan magazine — and, yes, that means I was the one responsible for wicked coverlines like "Mattress Moves So Hot His Thighs Will Burst into Flames." But it also means I had close-up view of the modern consumer landscape. MORE

You could even outsource the task to a market research agency who'll conduct surveys and focusgroups on your behalf. What will persuade you? Every business is interested in what influences and persuades their customers and consumers, and one of the more common strategies to eliciting this information is to simply ask them. MORE

However, the focusgroups loved it. iHave no idea about the iWatch. But iKnow intriguing innovation inspiration when iSee it. The rumored iWatch, much like Apple's rumored TV , has been a source of frenzied speculation. MORE

In contrast to the "traditional" marketer's solution — focusgroups, for example, which can cost $10,000 per session — this approach costs nothing and gives TripAdvisor a fast, accurate read on the features users want. MORE

I featured Ronn, a former P&G executive (and current executive coach and entrepreneur), in several places in The Little Black Book of Innovation , most notably for his rant against the evils of focusgroups. Form a growth group! MORE

Focusgroups to determine what is working well. An earlier post listed the 7 Principles of Leadership Development in no specific order of importance : Necessary Skilled-Knowledge. Selection. Using Existing Employees as Mentors. Education for Leadership. MORE

Focusgroup – On major changes, I like to bring in a group of people who are generally supportive of my leadership, but represent all the major groups within the church. As a pastor and leader, I am continually dealing with change. Everyday. Change is a part of life. MORE

We have hired more than 5,000 new employees since beginning the effort in late 2013.) We sat down with small groups of employees across functions and talked about everything — including leadership, operations, compensation, benefits, and staffing. We held monthly town hall meetings where we could discuss these issues in large groups, and we created an anonymous “Ask Margaret” question box that gave every employee a direct line to me. MORE

She went on to lead as many as 18 focusgroups to allow people to air concerns and ideas. Building the right culture in an era of fast-paced teaming, when people work on a shifting mix of projects with a shifting mix of partners, might sound challenging – if not impossible. MORE

Yet, here we are in 2013 with organizational leadership models that continue to deny the social nature of organizations and wallow in inertia. According to the 2013 Edelman Trust Barometer , fewer than 20% of respondents believe leaders are actually telling the truth when confronted with a difficult issue in their organizations. Through focusgroups, interactive online polling and voting, the 1,000 were whittled down to a final four. MORE

The company combines this with an intense focus on execution and weekly course correction — but also uses innovation as a means to get the employees energized. Its Innovation Lab focuses on ideas and technologies two to five years out, not all of which come to fruition. MORE

I periodically set up focusgroups of people for input on various issues. One of the biggest mistakes I’ve seen leaders make is: Forgetting that everyone doesn’t think like the leader. People are different. They think differently. They have different desires. MORE

Most brands are playing catch-up : in 2013 only 30% of brands had a dedicated customer service handle on Twitter, and only 10% of those brands with customer service handles reply to more than 70% of their mentions. Motrin Moms. Dell “hell.” ” “United Breaks Guitars.” MORE

Should he focus on the industry practice areas where he''d made his name? Sure, your personal brand and your message can be focus-grouped and wordsmithed by others. I recently had coffee with a senior partner at a large consulting firm. He''d just had a "milestone birthday" and now hoped to shift into roles that felt more meaningful to him — speaking, writing, teaching, and becoming a thought leader. MORE

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All are intentionally designed to reinforce that every individual is simply one part of a larger group at work. Many of you may remember seeing the following TV commercial several years ago: A soldier is running alone across the desert, carrying a backpack but no rifle.

After all this was a recognition focusgroup for the top reps in this enormous call center. Team Leader Turmoil “I used to be one of those disengaged reps, you’re talking about.” We were all a bit shocked by Mike’s response. Several of whom were on the short-list to become team leaders. I smiled gently, […] The post How to Be a Better Team Leader: A Case Study appeared first on Let's Grow Leaders.

The study surveyed 18 focusgroups, 4,000 college-degreed professionals, 50 personal interviews and 268 senior-level executives and concluded that leadership positions are most often given to those who look the part.

Ellwood and her team assembled 90 undergraduate psychology students and divided them into three groups. Each group was tasked with completing an Alternate Use Test – a common measurement of divergent thinking. The first group was able to focus on the problem for four continuous minutes.

Focusgroups to determine what is working well. An earlier post listed the 7 Principles of Leadership Development in no specific order of importance : Necessary Skilled-Knowledge. Selection. Using Existing Employees as Mentors. Education for Leadership.

Finding people, motivating them, compensating them, keeping them focused, and keeping them satisfied are always hot topics in focusgroup research and in conversations we have with business owners. In trying to better quantify factors that contribute to excellence, we surveyed more than 300 small businesses (each with 10 to 100 employees) that included a range of service, product and project-oriented companies.

My interviews and focusgroups with employees it was obvious they have too many levels and people are confused. Photo Credit. Coaching and consulting a CEO named Chris. We are working to develop present and future organizational capacity to grow and be change ready for the next 5 years.

’ I commissioned focusgroups. To test the premise, I staged a focusgroup dinner meeting at a prominent inner-city church, eliciting ideas and insights. Business Know-How Comes From Experience – The Value of Life-Long Mentoring.

Three major implications drawn can be from this research: Rethink Traditional Research – Companies that rely on traditional surveys and focusgroups alone (which in my experience is most of them) are probably getting but half the story.

Focusgroup – On major changes, I like to bring in a group of people who are generally supportive of my leadership, but represent all the major groups within the church. As a pastor and leader, I am continually dealing with change. Everyday. Change is a part of life.

I periodically set up focusgroups of people for input on various issues. One of the biggest mistakes I’ve seen leaders make is: Forgetting that everyone doesn’t think like the leader. People are different. They think differently. They have different desires.

In contrast to the "traditional" marketer's solution — focusgroups, for example, which can cost $10,000 per session — this approach costs nothing and gives TripAdvisor a fast, accurate read on the features users want.

The company combines this with an intense focus on execution and weekly course correction — but also uses innovation as a means to get the employees energized. Its Innovation Lab focuses on ideas and technologies two to five years out, not all of which come to fruition.

She went on to lead as many as 18 focusgroups to allow people to air concerns and ideas. Building the right culture in an era of fast-paced teaming, when people work on a shifting mix of projects with a shifting mix of partners, might sound challenging – if not impossible.

’ I commissioned focusgroups. To test the premise, I staged a focusgroup dinner meeting at a prominent inner-city church, eliciting ideas and insights. Business Know-How Comes From Experience – The Value of Life-Long Mentoring.

I featured Ronn, a former P&G executive (and current executive coach and entrepreneur), in several places in The Little Black Book of Innovation , most notably for his rant against the evils of focusgroups. Form a growth group!

spot, Rebook tried to develop a credible rival to Nike''s "air" technology — the Energy Return System , a group of shock-absorbent tubes under the midsole of its shoes, and The Pump , an inflation device that provided personalized fit and cushioning.

The suspense is no doubt killing you, so I''ll go ahead and tell you the secret to recognizing opportunities: promotion focus. You are promotion-focused when you think about what you might gain if you are successful — how you might end up better off.

From wildly popular big data conferences to columns in major newspapers , the business and science worlds are focused on how large datasets can give insight on previously intractable challenges. This looks to be the year that we reach peak big data hype.

In contrast to the "traditional" marketer's solution — focusgroups, for example, which can cost $10,000 per session — this approach costs nothing and gives TripAdvisor a fast, accurate read on the features users want.

Yet, here we are in 2013 with organizational leadership models that continue to deny the social nature of organizations and wallow in inertia. According to the 2013 Edelman Trust Barometer , fewer than 20% of respondents believe leaders are actually telling the truth when confronted with a difficult issue in their organizations. Through focusgroups, interactive online polling and voting, the 1,000 were whittled down to a final four.

Since coming up short in the November elections, its fifth popular-vote loss in the last six presidential elections, the Republican Party has been engaged in an anguished discussion of what went wrong, and what needs to change.

For one marketing services firm, it meant being exposed to their biggest client's development teams and sitting through technical tests and focusgroups to better appreciate and understand how its products were actually designed and built.

Hold your own focusgroup. In my book Reinventing You: Define Your Brand, Imagine Your Future , I profile a woman named Mary Skelton Roberts who — searching for more clarity in her professional life — held a focusgroup with a mix of her friends and colleagues. The focusgroup "took me to the next level in terms of my professional development.".

Intentionally including people who dislike your product or service in a focusgroup can lead to more provocative conversations. This post was coauthored by Lisa Bodell. Customers appreciate simplicity. In fact, a number of recent studies have shown that it''s key to their loyalty and satisfaction.

We now tend to focus on empirical data from survey results and analytics or customer insights from feedback forms and focusgroups constrained by what the company knows to ask. We''ve largely accomplished this through putting a deeper focus on helping our clients see the world from the eyes of their various audiences. We''ve heard the rallying cry for the past few years for companies to "be customer-centric" and to transform into "a social business."

I regularly used not only focusgroups and surveys, but I read every reader email. I also tried to book an hour a week on my schedule to just focus on the big picture. For 14 fun and pretty thrilling years, I was the editor-in-chief of Cosmopolitan magazine — and, yes, that means I was the one responsible for wicked coverlines like "Mattress Moves So Hot His Thighs Will Burst into Flames." But it also means I had close-up view of the modern consumer landscape.

Should he focus on the industry practice areas where he''d made his name? Sure, your personal brand and your message can be focus-grouped and wordsmithed by others. I recently had coffee with a senior partner at a large consulting firm. He''d just had a "milestone birthday" and now hoped to shift into roles that felt more meaningful to him — speaking, writing, teaching, and becoming a thought leader.

That required creating a focusgroup with 25 front-line healthcare workers to discover and catalog key "jobs to be done" (like reducing the length of hospital visits), surveying all 5,000 employees, and training most of them on how to integrate the innovation system into their daily practices. Jennifer Stinson was a nurse at The Hospital for Sick Children (SickKids) in Toronto who enjoyed brainstorming new ideas for improving care, especially for the kids with cancer she treats.

You could even outsource the task to a market research agency who'll conduct surveys and focusgroups on your behalf. What will persuade you? Every business is interested in what influences and persuades their customers and consumers, and one of the more common strategies to eliciting this information is to simply ask them.

However, in the rush to become more patient-centered, the health care system has misplaced its focus. Researchers and health systems deploy focusgroups and surveys to assess general patient preferences in an effort to determine "what patients want." But patients are a diverse group with diverse needs. A group of eager tourists, on the other hand, may hear longer explanations of each dish and its provenance.

However, the focusgroups loved it. iHave no idea about the iWatch. But iKnow intriguing innovation inspiration when iSee it. The rumored iWatch, much like Apple's rumored TV , has been a source of frenzied speculation.

When I talked about the failure metric and freeing the team to become more entrepreneurial, some in the larger PBS organization translated this as the digital group wanting a license to be undisciplined. So instead of spending cycles working with HR to create a KPI measuring lack of failure, we focused on endlessly repeating the “must fail” message. Business-school literature has long stressed the importance of taking risks and encouraging rapid failure.

Many are focused on increasing the pipeline of women studying STEM in high school and college. A study by Jennifer Glass and coauthors in 2013 found that women leave STEM fields at dramatically higher rates than women in other occupations. The group agreed on track record and skills-based factors: a history of delivering results, technical depth of expertise, and the ability to manage a technical team. Marion Barraud for HBR.

For example, reports about employee engagement are often delivered as soon as the analysis is completed, but they become more impactful if they’re delivered during business planning sessions and if they show the relationship between engagement and specific focus outcomes like innovation, cost, or speed. Wayne and I observed that HR’s attention typically has been focused on sophisticated analytics and creating more-accurate and complete measures. Vincent Tsui for HBR.

Most brands are playing catch-up : in 2013 only 30% of brands had a dedicated customer service handle on Twitter, and only 10% of those brands with customer service handles reply to more than 70% of their mentions. Motrin Moms. Dell “hell.” ” “United Breaks Guitars.”

To find out, Oliver Wyman surveyed 850 financial services professionals from around the world (both men and women), interviewed over 100 senior female executives globally (C-suite and board members), and held focusgroups with Millennial women working across a number of financial institutions in the U.S. Financial institutions have been employers of women for decades: historically as tellers, secretaries, and junior administrative staff.

We have hired more than 5,000 new employees since beginning the effort in late 2013.) We sat down with small groups of employees across functions and talked about everything — including leadership, operations, compensation, benefits, and staffing. We held monthly town hall meetings where we could discuss these issues in large groups, and we created an anonymous “Ask Margaret” question box that gave every employee a direct line to me.

The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. A little bit of thought would suggest that there are two groups of women: hopefuls , those who want to be pregnant, and fearfuls , those who are afraid that they might be pregnant. For one, he notes, “focusgroups are dead.