The surveys were completed in JANUARY and FEBRUARY. THE JACOBS MEDIA team has been busily compiling the data and searching for new insights. Here's a sneak peek at one of the key data points from the study:

Every Year, The Percentage Of People Who Say They Listen To Stations That Interact With Them Socially Grows. Now Nearly Four In Ten Fall Into This Group.

JACOBS MEDIA Pres. FRED JACOBS, who will present TECHSURVEY 2018 at WWRS 2018, commented, “We call it ‘The Lori Lewis Question’ – a test of whether social acknowledgment translates into listenership. And we’re pleased to watch it grow with each passing year.”

The JACOBS TECHSURVEYS have tracked social media trends since the early days of FACEBOOK. In this year's survey, sponsored by CAPITOL RECORDS, social continues to be an important theme as more and more “secondary” social platforms like SNAPCHAT and INSTAGRAM grow in influence.

JACOBS concluded, "Social media acknowledgment continues to be a key attribute that separates broadcast radio from its digital competition. Join us for the full presentation at the WORLDWIDE RADIO SUMMIT 2018 in HOLLYWOOD MAY 2, 3, and 4 with the TECHSURVEY 2018 reveal on MAY 3rd at NOON. Hope to see you there."