Purpose: Promote your business as potential clients enjoy a soothing drink from their new liquid pourer. This product is a bartender’s best friend and allows for the smooth, continuous flow of spirits from the bottle. This allows for speed and consistency when making drinks or for easier access and perfect pours from home.

Market: Beverage products

Objective: Increase holiday sales, promote brand loyalty

Strategy: Competition is high in the liquor business as there are many new brands and flavors created every year. In order to excel, businesses need to stand out among all the competitors and present the consumer with an original idea. As part of a strategy to increase sales during the holiday season, a small liquor company decided to give away a free liquor pourer with the purchase of any 750mL bottle.

Results: The liquid pourer was a huge success. The company sold 18% more large 750mL bottles of liquor than any previous year and the number of returning customers also increased over the following months.

Purpose: The guardian angel is a light, portable, inconspicuous tool that can be used to protect yourself and loved ones from potential attackers. Designed mainly for women, the guardian angel is used by placing two fingers inside the holes with the bottom resting securely in your palm. In the event of an attack, the wing points will be jabbed towards the eyes or any fleshy part of an attacker. By attaching this key chain to your car keys, you are insuring that a guardian angel is always watching over you.

Market: Personal Protection

Objective: To increase the security and well-being of women as they travel

Strategy: The owner of a major promotional company became aware of an increase in street violence when a close friend of theirs was mugged in a parking lot. Wanting to reduce the number of defenseless women in the city, they started offering a line of personal protection gear to their customers. The first in this line was the guardian angel which was given to a handful of employees to test.

Results: The testimonials of the employees were extremely positive. The guardian angel made them feel more secure as they traveled and were intuitive to use. It felt comfortable in their hands and those that had children off at college said they would feel better knowing their child had a guardian angel.

Purposes: The folding bag hangers feature a unique hidden hook which unfolds from a recessed track, stores compactly in bag or briefcase, hangs bag securely from any flat surface, and keeps your bag clean, safe and close-by in restaurants, offices and restrooms.

Market: Television Production Industry

Objective: Make studio audience feel more involved at a new morning talk show. Promote the show in a fashionable way.

Strategy: A big television station was about to begin producing a new morning talk show. They wanted to do something special for the first month of the show being on-air. Everyone in the live audience would receive a custom bag hanger to go along with the experience they were having at the studio. Even people watching at home could see and understand the kind of giving and trendy personalities the show portrayed.

Results: The show started off with excellent ratings. It only took a couple months to move into a better timeslot, and the bag hangers were a huge hit. The few thousand handed out were popping up all over New York and surrounding areas, promoting the popularity of the show for years to come.

Only available at EMT! USA Patent 7,644,900.

Stores compactly in bag or briefcase. Hangs bag securely from any flat surface.

Purposes: The speed medal offers a customizable award in less than a week! If your project is time sensitive, or you’re looking for something very affordable, the speed medals are the perfect solution!

Market: Little League

Objective: To get an award for little league games as soon as possible.

Strategy: A little league baseball league in Ohio was about to kick off their first season. They thought they had every detail handled, until they remembered awards. In their league, the winning team of every game gets a medal to show off their accomplishment. They needed something fast for the first game in only a week and a half.

Results: EMT’s Speed Medal came to the rescue and provided hundreds of medals to the league in less than a week. With the full color epoxy dome they were customized specifically for the league. Despite the time, they really enjoyed the quality of the medals, and decided to keep ordering the same ones year after year.

Purposes: Our brand new die cast ornament is the perfect holiday gift. At an affordable rate, this high quality ornament will create a sense of togetherness during the holiday season.

Market: Sports Apparel

Objective: Increase brand loyalty and show customers appreciation.

Strategy: One of the biggest sports apparel company in the US knows they have some competitive competition. One of the most important things for a sports apparel brand is brand loyalty. To kick off the Holiday season, every pair of shoes sold between Thanksgiving and New Year’s would include the Die Cast holiday ornament.

Results: The customers loved the holiday ornament campaign. Holiday sales increased by over 14% from the previous year. There was also an increased rate of returning customers. The brand’s name grew stronger and the company saw the effects of the campaign for months to come. They even had a collection of fan-shared images from social media.

Includes full color imprint with epoxy dome

Packaged in a decorative holiday envelope

Die cast ornaments measure 3″ tall

Production Time: 6 days, 4 day rush, 3 days without epoxy domed imprint

Purposes: Our stock bottle openers offer quality promotional items at an affordable price in only 8 working days! They are the perfect promotional item for parties and special events, tradeshow giveaways, organizations, restaurant and bar openings, micro-breweries, etc.

Market: Bars and Lounges

Objective: To help successfully create a perfect opening night, setting the reputation for the night club into the future.

Strategy: In a place like Miami, competition among high end nightlife is high. Some say the success of the opening night can determine the club’s future in the busy city. A new night club was opening and promotion was high to create a buzz around town. They wanted not only to create a reputation for themselves, but to keep people coming. They decided to use the high quality custom bottle openers throughout the night, and gave one to everyone on their way out.

Results: Opening night was a huge success. The bar created a buzz around town and the bottle openers were popping up all over the city. They helped promote the bar for months as they were on people’s keychains, and the bar has been packed every weekend since they opened!

Trade shows. For some a necessary chore; for others an exciting opportunity. My first trade show experience was in 1974 at the Sporting Goods Manufacturers Association show in New York City. We were new in the awards business and operating on a shoe string. There were four of us sleeping in one room at the Holiday Inn. Pizza and burgers cost three times our accustomed tariff. Sticker shock lurked around every corner. How much to carry my samples from the loading dock to my 10 foot booth? You must be kidding. Over $100 for a table? And I don’t get to keep it?

Today my budgets are a little more generous, but costs have increased exponentially. Budgeting is a key first step in trade show planning. If you don’t know what you expect to spend, you can’t know if the show was successful. EMT participates in a dozen or so trade shows in one format or another annually. The one thing that has not changed is the single element most essential to make the most of the trade show investment – Follow up. Boothmanship is important, an attractive booth is helpful and product knowledge is key, but one can do a merely adequate job of presenting at a show and still achieve outstanding results if leads are properly qualified and follow up is performed religiously.

You only know you’ve found it when you know what you’re looking for

Why am I here? That’s the first answer required in the quest for qualified prospects. The Promotional Products trade is unique among industries to which I have exposure. Ours is the one transaction in which my customer, the Distributor, cannot buy anything from me until he or she has already sold it. It is useless for me to greet attendees in my booth and attempt to close a transaction. My goal is to determine what type of customers the Distributor calls on and what applications she has for the products.

How do I get to be number 1?

This initial conversation sets the agenda for all that is to follow. A #1 lead is one who has clients that use my product and has an active project for which I can make a proposal. Less urgent grades are given to others who might be prospects in the future. Potential volume also is a component of determining follow up urgency and investment of resources. Notes, notes, notes. Write down what you talked about. Especially the prospect’s’ personal interests, kids, dogs, favorite meals when traveling and anything that will maintain the connection initiated in the booth.

Hound them unmercifully until I get an order

Well, not really. But almost. Fast, cogent and consistent communication keep our booth conversation top of mind in the clutter of trade show memories. Pertinent samples, virtual presentations and quotations make me stand out in a very crowded field. I am constantly amazed when Distributors tell me that requests made at a show go unfilled for weeks or months after an event. In this case not only does the early bird get the worm, the persistent bird gets the whole meal.

Purposes: The Credit Card Sized Bicycle Survival Tool was designed to be a “do-it-all” tool—small enough to fit comfortably in the cargo or on the person of a bicyclist. It includes a custom case and is perfect for anyone who wants a tool that can perform the following functions: Can Opener, Knife Edge, Screwdriver, Ruler, Bottle Opener, 4-Position Wrench, Butterfly Screw Wrench, Saw Blade, Compass Indicator, 2-Position Wrench & Keychain Hole. This product is designed for anyone who prefers to pack light.

Market: Education

Objective: Speeding through school and residential zones was common, and there were too many pedestrian injuries and deaths in one county. Green Ribbon Month was started in 1998 by one county’s Safe Kids Coalition to protect children from being hit by motor vehicles in school zones and crosswalks. Three teenagers were hit and killed in one intersection alone over a period of six years. Awareness was going to be the key factor in making a statewide change.

Strategy: The public awareness campaign included green ribbons displayed on signs, cars, people, fences, trees, and poles. In addition, local PTAs had parents and drivers all sign pledges to drive 5 mi/h under the posted speed in school zones and residential areas, to stop at crosswalks, to yield to pedestrians when making turns, to not pass a vehicle stopped for a pedestrian, and to educate their children about pedestrian safety. Children also signed pledges about safe pedestrian practices. Good media coverage helped the project along, including a publicized press conference with representatives from several organizations and the police department.

Results:
Costs of the program were minimal as sponsors — local printing companies, the health departments, and the Highway Safety Officers — funded the reproduction of posters, information packets that contained bicycle accessories (including the Bicycle Survival Tool), and mailings. Local PTAs spent about $15 to buy ribbons and copy pledge cards.
The project was a success in the county of its origin and soon spread to the entire state. The State Governor declared September to be Green Ribbon Month, and in the fourth year after the program began, more than 35,000 people participated. Most impressively, pedestrian and motor vehicle crashes decreased every year after the implementation of the program.

“I just wanted to take a moment to compliment Brian Stidham on his presentation of the products and services your company has to offer. I met Brian at the EME Elite meetings in St. Petersburg and he was both fun and professional. I have already reached out to him to help me with a project for one of my clients. As promised, he was quick to respond with options. I look forward to working with Brian and growing our business together.”

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