Videos

[Video] Dumb Ways to Die - Case Study

Young people don't listen to safety messages, so how do you get them to stop being unsafe around trains? By making it the dumbest way to die. This case study shows how this thought led to the development of the "Dumb Ways to Die" video as a safety message for Metro Trains in Melbourne, Australia, which went from viral video to an award-winning phenomenom. Published on Jun 18, 2013