A NEW book explaining “a simple yet powerful 15-step process to create a highly effective marketing plan” has been written by Leatherhead-based businessman Peter Knight.

Called Hemp, the book has been published by Pearson and is being marketed as “written in enjoyable and engaging plain English, avoiding marketing jargon, making it accessible to the business marketeer and the layperson alike”.

The publicity blurb claims that it will appeal to anyone with an idea – which they want to turn into a reality. The 15-stage process takes the reader though described steps to ensure that they create for themselves a robust and effective marketing plan, turning the idea into a commercially viable reality.

It’s reckoned that anything from a new business start–up, though to a product launch, or a company re-organisation will benefit from being taken through the “Hemp” process.

And its promotional material claims that its been hailed by international marketeers, CEOs and business leaders alike.

Author Peter Knight has run several small, medium and large companies throughout his career. He is now the founder and chairman of Phoenix, an integrated marketing and communications agency based in The Chapel of Ideas, a converted Victorian church in Leatherhead.

Phoenix’ clients include Motorola, First Choice Holidays, Laing Homes and many small- to medium-sized enterprises.

It’s claimed that more than 500 companies, ranging from small start-ups to large multi-nationals, have already used the “Hemp” ideas in their business as a result of the seminars that Knight regularly hosts.

The marketing team behind the book know their stuff, pointing out that delegates who attended a Hemp seminar gave it a satisfaction rating of 93% and 98% said they would implement Hemp into their business.