With its unique, contextual data model, Funnel understands the data for each platform and how it all should be handled/mapped, ensuring all of the data makes sense from the very beginning.

Automatic quota management

We ensure not to overwhelm the API quotas from your marketing data sources by automatically optimizing data downloads that can run uninterrupted.

Self-healing data connectors

Funnel is built with the assumption that your data sources will occasionally run into issues that are out of our control. Our connectors continuously retry the API calls to let the problem self-heal, keeping data quotas in mind.

Data stabilization

In order to ensure Funnel is delivering the correct data, each connector has its own lookback window to constantly redownload data for the time period where data is known to be unstable (eg. the cost for each day might not be final until several days later in the platform).

Scheduled data imports from Google Sheets

Historical data retention

Funnel makes sure that historical data is preserved for connected data sources as time progresses. For some platforms where the collection of historical data is limited, this means that Funnel is able to extend the historical reach of your reporting.

If you’re unable to find the field, marketing platform or data source that you require data from, it’s easy to request a new platform by utilizing our specialist development team.

Unlimited data sources

Business-Ready Data Generation

Automatic currency conversion

Funnel automatically detects each currency you’re advertising in from the connected platforms and creates and maintains the conversion rates for you. This can also be managed manually if desired. Learn more.

Automatic metric normalization

Since Funnel’s connectors understand the data they’re collecting, metrics can be normalized out-of-the-box. A common example is cost fields which names differ from platform to platform. Funnel creates a single field containing the data from each platform in a transparent and customizable way.

Automatic cross-platform segmentation & mapping

Funnel supplies common segmentations which ties data across multiple platforms together. These are fully transparent so the user can see and understand how the segmentation works, as well as override it with their own business logic.

Custom metrics

Create your own metrics within Funnel such as adjusted cost with added fees. No coding knowledge is necessary for our point-and-click interface. Learn more.

Custom dimensions

Create your own dimensions within Funnel such as market, product line or marketing tactic. No coding knowledge is necessary for our point-and-click interface. Learn more.

Maximum granularity output

When applying data transformation, Funnel maintains the integrity of the raw data. This means that you can build your own logic on top while retaining the original data set from the marketing platforms.

Different people within your organization will prefer/need to work in different tools. Funnel hosts both the data and the business logic, enabling each user to automatically surface the data they need in their tool of choice.

Add-on destinations

One destination included (per destination pricing for additional ones)