SKILLS

CoachSpo.com

I built the personla site for the Coach Erik Spoelstra.
Erik Jon Spoelstra born November 1, 1970) is an American professional basketball coach and the current head coach of the National Basketball Association's Miami Heat.
Of Filipino descent from his mother's side, he is the first Asian American head coach in the history of the four major North American sports leagues and the first Asian American head coach to win an NBA championship.

BWMCreative.com

Abuniverse.com

The New ABU team is very proud of the ABDL community and we are overjoyed that we now get to play a major role that will further bring the ABDL community together. Through honesty, transparency and consistency, we hope to raise the bar and the expectation of what should be considered the “ABDL Product Buying Experience.” It Is ABU’s promise that going forward we will maintain a strong focus on customer support, product development, and a response time that is unprecedented. It is our goal to continually show how much we care.

Jillsorensenlifestyle.com

Jillsorensen.com

Homes are to be lived in. They are not there to impress or to look perfect. Your home should make you breathe a sigh of relief the second you enter, and on days of self-doubt, it should pick you up and remind you of your place in this world. Whatever it is, one thing is for sure, it should not be ignored. My approach to design has been called fearless, perhaps because I’m willing to think outside of the box to create an interior that truly reflects the person living in it. Whether it’s a private home or commercial project, the spaces I create are useable, comfortable, & value-conscious but never ever short on style or elegance.

ElementJet.com

Element Jet: We are a global aviation firm specializing in private air charter, aircraft sales - acquisitions, and aviation consulting services. We are headquartered in Miami with offices in Spain and Argentina.

Produccionesodo.com

SwiftDRTV

Swift Response LLC. was created by partners Phil and Alan Swift. With over 57 years in combined experience in direct sales, marketing, distribution and with revenues in the millions, these two brothers have sold thousands of specialty products direct to the consumer.

Floridapool101.com

Florida Pool 101 Team: Contractors, Designers, Salespersons with decades of Outdoor living experience in South Florida has consistently developed outdoors atmospheres with unparalleled Quality. Using state of the art pool design software , customizing the outdoor living experience for taste, mood , and moment is a reality.

HomeImagineers.com

The Home Imagineers are proud to bring you their expertise, luxury, designs and comforts that can only exceed your expectations.
Our qualified and courteous Imagineers sales representatives have the knowledge and training to help you imagine and create your perfect space to bring the movies or concert into your home.

Chander Group Inc

Xs tennis

METCON5 - Crossfit Training Log

Convert the existing site into a Wordpress-Based Platform.
Increase the conversion of the site, improve the call to action to get a Free Training log.
http://traininglog5.com/free/
METCON5 haS developed, used and trashed tons of versions before finally releasing a MET-CON5 crossfit training journal that we believe will help our customers blaze a path to optimal performance.

“Best Upwork experience our company has had yet. Thorough, caring, intelligent work from the moment our contract started.
Our current web presence and brand are due to John's ability to think through all of the complex details we shared; as he took us from PPT to live site, on time, and under budget. He is truly a special hire.”

OVERVIEW

Greetings from S. Florida!
I am a professional business writer who specializes in the development of high-impact, corporate-class content.
In addition to my writing services, I bring more than a decade of experience in the planning, design, and implementation of strategic marketing campaigns.
PROFESSIONAL BACKGROUND
My education includes a Bachelor of Science in Electrical Engineering and an MBA in Marketing. (Texas A&M.)
My business career includes fifteen years of corporate (IT/management) and small business (m...

SKILLS

Portfolio Guide

Greetings from South Florida,
To make this extensive portfolio easy to view and look through, I have loaded in thumbnail images of project deliverables. These can be viewed at the end of the sample work list.
The real-life pieces are available for download and viewing in the exact form as delivered to my clients. To each of my clients: thank you for allowing me to share parts of our work together.
_____________________________
The pieces in this portfolio represent more than $140,000 in strategy consulting and writing services work completed in the past four years.
Now, let me take you on journey...
Brilliant start-ups ready for launch. Corporate careers on the line. Million-dollar deals in the works. Industry brand presence in the making. Global-class awards. Family businesses that have to succeed. Entrepreneurs who are risking it all.
My responsibility is help to ensure my clients fly high, proud, and strong in their business endeavors. It has been quite a journey, indeed.
What is to come? Hopefully, a progressive journey toward success with you.
Thank for visiting my portfolio of work. 'Hope to hear from you soon.
John.

1. Atea wins the MS Global Partner of the Year Award!

Company: Atea | $3 billion corporation
Location: Oslo, Norway
Project: Communications Strategy, IT Marketing Materials Suite
Upwork: 5.0
______________________________
June 1, 2016:
Update--and this is amazing. Truly, this is one of the most memorable professional experiences I will have in my career.
My first Upwork client has won the Microsoft Global Partner of the Year Award -- Cloud Productivity Solutions.
And... I got to be a part of it.
- - -
This set of portfolio pieces dates back to my first Upwork project. January of 2013.
Now, take a look at the last piece. On June 1st, my three-year business ally, Mads Thane, AteaRapid project director, Skyped me.
"John. I have another piece for you to write."
"Sure Mads! Another marketing doc?"
"Not this time. We just won the Microsoft Global Partner of the Year Award for Cloud Productivity"
-- I darn near passed out. The write-up provides the details. In straight forward terms, this is a global-class distinction.
Then I teared up a bit. The pieces you see are the very first 'marketing words-on-paper' for the AteaRapid project.
January 3rd, 2013. Thursday, 6am, Mads and I sat down and started to figure out how to explain his new SharePoint roll-out solution. The work you see attached is the product of that discussion and many, many more to follow.
Three years later: best-in-world.
Literally. From the first words on the first marketing one-pager to the announcement of Aeta's Global Partner of the Year Award.
I got to tell the story. Lifetime memory.
- - - - - -
This is a 12-piece suite of front-line marketing materials developed for Atea, a $3 billion Oslo, Norway-based IT infrastructure firm.
This collateral has now being used to support and drive marketing communication initiatives within an international-class business unit ramp-up (nine European countries in total). When Atea goes to market, they truly go big.
One of my favorite parts of this project: several of our pieces were translated into Norwegian. It is so amazing to see one's writing displayed in a language I have no clue how to read. Sure looks like a pretty language, though.
This was my first UpWork project and my thanks go to my project sponsor for the 5-star rating. My Upwork career started on a high note: a twelve-week $8000 project, and I got to see my writing in a Scandinavian language. Who could ask for more in a first project?
I extend my thanks to Irina Aldoesque, the Upwork illustrator who developed the stunning visuals! She really outdid herself with the brochure.

2. HR SaaS Start Up

Company: ZeroIn | SaaS Start Up
Location: Virginia
Project: Start Up Strategy, HR SaaS Architecture Design
Upwork: 4.70
Website:
http://www.zeroinhrsolutions.com/
________________________
I call this my 'miracle' project. For truly, miracles have occurred....
This Upwork project started with a 'marketing strategy' contract to help a premier Diversity and Inclusion corporate consulting executive develop his PR and Marketing Strategy.
Here's Dr. Will's website:
http://www.drwilliamtlewis.com/
As we got started with this strategy project, sheer magic happened.
Dr. Will's expertise in D&I and my IT systems consulting background meshed perfectly.
And -- literally -- we created a new company 'out of thin air'. Kid you not. Literally, from colored-pen Software as a Solution architecture design on typing paper to a full-bore company start up, 7-figure Angel capital investment prep'd.
Here's the company's SaaS Solution launch website:
http://www.zeroinhrsolutions.com/
The pathway was one of unique collaboration, trust, and skill-sharing.
Even moreso, for this fact. Also in this portfolio, you will find marketing pieces for an IT programming group -- TechGenies.
By sheer miracle, and it can only be a miracle -- outcomes like this just do not "happen" -- TechGenies was coming off a 15-year HR systems build partnership with www.HRsmart.com.
So, in essence, this Upwork client was primed and ready to go, in the world of HR SaaS-build.
I had the honor of connecting two Upwork clients. They have joined in a partnership and TechGenies is now building Dr. Will's ground-breaking Diversity and Inclusion HR solution.
So why did I take a break from writing to design an HR SaaS solution architecture? Moral business values. It is as simple as that.
Diversity, inclusion, fairness for all; this is more than a belief with me. These should be actionable capabilities. So, in partnership with Dr. Will, full bore ahead.
The 'one pager' you see listed first, is Dr. Will's bio piece. That is where we started.
The 'one pager' you see listed second. That is essentially the announcement brief to the industry: there is a new Fortune 1000-class HR SaaS on the way.
And the neatest part. The third attachment.
I was literally provided with the opportunity and trust to codify Dr. Will's D&I expertise into the HR SaaS Solution prototype.
The SaaS system concept that came from this keyboard and the mind that accompanies it. I even got to name the solution. How cool is that!
My two Upwork clients. Partners, now. And about to set the HR software industry on fire.
Here's the funniest story in this project. I am all excited about opening up the project reviews and seeing a nice big 5-0. I read the project reviews and they bring tears of appreciation to my eyes. Then I see the 4-7.
So I am on the phone to find out what that is about.
"Geez, Will, all this work, miracle-class outcomes, and you give me a 4-7. I don't get it."
His remark was priceless: "John, I am a college professor. We never give perfect scores."
And who can argue with that... lol.

3. Strategic IT Services

Company: TechGenies | Start Up
Location: Dallas, Lebanon, Mexico City
Project: Marketing Strategy and IT Marketing Materials Suite
Upwork: 5.0
______________________________
TechGenies' story is incredible. The firm was founded by Mark Hamdan in 2001 to provide offshore programming services to another company he founded: www.HRsmart.
Over the course of fifteen years, Mark developed HRsmart into a global-class HR SaaS firm with more than 1000 clients and operations in 32 countries.
In May of 2015, he sold HRsmart to Deltek, a Virginia-based software conglomerate in a noticeable industry deal.
From there, Mark recruited a brilliant young entrepreneur to re-launch TechGenies as a commercial services provider. This is where I came in.
I was contracted to write the firm's suite of marketing and technology capabilities materials. Attached are three of those pieces.

4. Angel Capital Prospectus

Company: GIVEN | Start Up
Location: New York City
Project: Start Up Strategy, Financial Analytics and Investment Prospectus
Upwork: 5.0
____________________________
This was a cool project. The consumer product this piece was developed around is hoot. (GIVEN, pronounced Jee-Vaughn is an ultra-premium Tequila.) Seriously! Fabulous for sipping and exotic drinks.
One of the attributes that made this project fascinating: the opportunity to team with a NYC-class marketing firm and a savant illustrator.
To start the work, I developed the business-financial analytics through a four-sheet Excel model. The analytics were sources-and-uses of cash-based, and I was responsible for figuring out 'the number' from the expense line-item up.
'The number', being the correct amount of investment to request, which, as it turned out, was $2.2 million.
I personally designed and wrote page 21 forward.
The project-success bonus was a fine case of GIVEN and two classic hangovers.
:-)

5. Angel Capital Prospectus

Company: Medical Relief | Start Up
Location: Toronto
Project: Start Up Strategy, Financial Analytics and Investment Prospectus
Upwork: 5.0
Here's another investment prospectus project of unique nature.
One of Canada's 'high growth' industries: Medical Marijuana. (I think that is a funny play on words.)
In this circumstance, my clients had an 'early in' to develop substantial business operations in the plant-grow-harvest processes. From there, they also extended into wholesale and retail, all under the watchful eye of Health Canada.
In this project, I was once again responsible for the financial analytics based on sources-and-uses of cash. The investment requirement on this one: $2 million.
From there, and with close coordination with the CEO, we developed the business plan / investment prospectus for one of Canada's first operations of this kind.
I tend to be a numbers and words guy. In this plan, we went light on illustration and engaged what I consider to be my limited visual design skills. (For projects that need high-end illustration, I have a couple of Upwork partners who can truly produce works of business art.)
So, in one year, I learned the ins-and-outs of the premium Tequila industry and the Medical Marijuana industry. Fabulously fun to learn, and these were all-business ventures.
In both cases, the company start-up was at stake; the profit potentials were massive; and there was no room for an 'oops' or 'just-didn't-quite-make-it'.
I love working with entrepreneurs. They are full bore, gutsy people.

6. Technology Company Marketing IP Suite

Company: NBI | IT Consulting
Location: Boston
Project: Marketing Materials
________________________
This work was among the most pleasant of my Upwork career. An up-and-coming IT Consultancy brought me on board to define and create their first suite of marketing materials. System development consultant is my career heritage and I instantly felt 'home again'.
The project started with a deep-information services description for their strongest area of expertise (corporate financial sector). This resulted in the development and production of a fully-illustrated 18-page piece. I extend my compliments to Kateryna Stepchenko, my Upwork illustrator ally. She crushed it with her visual design skills and spot-on delivery ethic.
From there, we moved the project into the definition and production of a suite of one-pagers that highlight the firm's capabilities and experience in the SharePoint consulting vertical.
The CEO and leadership team made the primary objective clear: produce marketing materials that can take on Big Four consultancies head-to-head and whip 'em in a fair fight.
The consensus now is: Big Four, watch out. Here comes Now Business Intelligence. And, it will not be a fair fight to win business what-so-ever with this firm's technical talent and business acumen.
Thank you NBI. It was so good to feel at home again. I am ready to go when you call upon me next!

7. International Project Proposal

Company: Mobile Dots | SME Group
Location: Saudia Arabia
Project: $ 3 million IT Project Proposal
Private Contract
_____________________________
This is a global-class IT project proposal: thirty-three pages, covering a $3 million IT project, written, from blank-page up.
Background: the "Verizon" of Saudi Arabia (Mobily--22 million cellular clients) developed interest in a 'gTLD'.
gTLD stands for 'generic top level domain'. In basic terms, this means Mobily wanted a '.Mobily' instead of a '.com' or '.net'... etc
It is a 'big thing' for corporations and organizations to commit to developing their own gLTDs. The investment required will range in the millions and the profit potentials in the 100s of millions.
I was brought into this project based on my past experience in Fortune 500-class IT consulting (my career before I decided the warm grasp of a pen was truly my calling.)
In this piece, you'll see my traditional work. A million-dollar IT project work plan, economic benefits elaboration, phased project implementation, and discussion of the world-class expertise the proposing team had assembled.
The interesting net here: I was called upon not to simply 'write the proposal'. I literally designed the project formation concept, the delivery concepts, the phasing, the budget, and the economic/marketing benefits statement.
In a way, this is the epitome of my technology writing career. I got to develop the proposal to place a gTLD within a billion-dollar international corporation.
The contributions of our Subject Matter Experts were truly world-class. It was a deep honor to be the one chosen to 'bring it all together'.

8. Executive Training Proposal

Company: William Kinzel & Associates | Consultancy
Location: Saudi Arabia
Project: Course Delivery Co-Design, Executive Leadership Seminar Proposal
Upwork: 5.0
____________________________
This project was unique, in that I was asked by this client to develop a proposal that reflected one of my personal areas of business experience and expertise.
What you see is a seventeen-page piece written for the executives of the Hyundia | Middle East Division (based in Saudi Arabia).
My client was positioned to propose a three-day executive leadership training seminar for Hyundai V- and C-level participants.
In my former days of U.S. Fortune 500-class consulting, my teams and I often conducted various styles of executive leadership training. In these particular cases, our training services related to organizational change management techniques.
This experience placed me in a unique position with my client. In essence, they sent me an outline of their course and said, "Write it. Make it look pretty and call us when you are done." Seriously. I remember the call and that was four years ago.
So. I did. ;-)
Pages three through twelve came from the very keyboard I am typing this project summary on right now.
From the basis of my first_write, my client added in their company specifics, changed a couple sentences, and off it went to my favorite illustrator, Irina Aldosque (also and Upwork services provider).
She did her usual savant-class job, the piece came back, and my client and I then had really interesting review call.
William Kinzel, the executive in charge of this project, was sitting in an airport, preparing to fly from Ryhad to NYC for business. He opened the document, took thirty seconds to scan each page, and happily reported this was exactly what he hoped for. And, best of all, he could still make the early boarding call. Now--that is client service! ;-)
I felt a bit of nostalgia in this project. My BigCo consulting days wrapped up many years ago, and I am but a humble writer now. It felt good to be back in the game, and right in the middle of an interntional-class executive training deal. Money, success, and prestige was on the line and early boarding to get a good seat on a fourteen-hour flight matters.
If you are proposal development mode, particularly in the IT or business management sectors, I surely hope to hear from you. Once, I wrote proposals for my major BigCo deals. Now, I would treasure writing proposals for your major opportunties and deals on the table.
I'll make sure the piece I return is best-in-class, fearsome to your competitors, and hopefully you'll have extra time for the most important things in your life. Family, personal time, and other vital work activitiefs.
Those matter a whole, whole, bunch in my value set.

9. Singapore Maritime Website

Company: Fredrik Marine | International Corporation
Location: Singapore
Project: Communications Strategy, Website Strategy, Web Page Design, Product Sheet Suite, Website Content
Upwork: 4.7
______________________________
This the corporate website for Fredrik Marine, Singapore's leading supplier of maritime ICT services and marine equipment.
www.FredrikMarine.com
Inside story. One of the reasons I was chosen for this project: I live on a modest, yet ocean-capable sailboat in S. Florida. The Sweet Lea is my 'writer's haven'.
I have sailed in blue water, know much about the nature of maritime equipment, and have not yet drowned myself. All three of which were fine qualifications for this project.
There were two parts to this project: first, develop thirty-six maritime equipment product description sheets; then, write the web page content for the sites main body of eight pages.
This was a large and complex project with a budget in the $12,000 range.
I implemented my 'Assembly Line' tracking tool to ensure that the IP development work stream was visible and totally transparent.
The first attachment you see is the "Assembly Line" as it stood approximately half-way through the project.
There were eight steps in piece development for each of the thirty-six product sheets. Then, a website transfer step.
In projects of this scope and complexity 'delivery management' is as important as technical writing skill. The Assembly Line is but one part of the delivery toolkit I bring to each project.
The following attachments are examples of the one pagers for various marine equipment products.
This was challenging in a special way. Fredrik Marine wanted their one pagers written in a way where they could be reflected on the website as a website page, and, also, downloaded as a one-pager.
As an example:
http://fredrikmarine.com/product/aurora/
Attachment (2) provides the website page version. Attachment (3) provides the 'one pager' version.
You'll notice a nearly 1:1 match of the website product sheet and actual web site page. One of my responsibilities was to design the website page layout, hence, the close match in visual format.
Also, to note: on page four of the website version, there are notations for the key words. This was provided to assist the website developer in his efforts to correctly SEO the website page.
Thirty six product one pagers, two versions each, plus complex content for the remainder of this fifty-page site; truly, this project had more IP cogs and gears that I have ever delivered to date.
The IP Assembly Line.
Fredrik's business leaders knew on a day-to-day basis exactly where the project stood in completed, current, and scheduled work.
I extend my congratulations to Fredrik Marine for this bold step in expanding its product line and services capability.
This is a company that is going big.

10. India Maritime Website

Company: Elcome | Global Maritime Services
Location: India
Project: Website Strategy, Website Architecture Co-Design, Website Content
Upwork: 5.0
______________________________
Following the start of the Fredrik Marine project, I won my second international maritime sector website development project.
These two projects got me all worked up. Here I am writing about the coolest maritime equipment on the planet. My sailboat equipment wish-list grew about 20x more than my budget could afford... lol.
Onward and upward! Elcome is India's largest supplier of maritime and defense sector ICT services and marine equipment. Here's the site:
'india.elcome.com' (no www.)
Elcome is India's largest supplier of maritime equipment and services.
I was brought into this website project to deliver the content, in match to the company's brilliant site designer and SME.
This website_write was particularly challenging, as the site had to bring all three qualities indigenous to a successful technical site: technically sophisticated content, beautiful layout, and reading simplicity.
I cannot possibly say enough or extend enough thanks to my project sponsor. He extended massive amounts of subject matter expertise and as a team, we developed this site's content, literally, word-by-word.
What you see attached is a mid-project working document. This piece shows how we constructed the website pages in a PPT prototype as our 'home base' for designing then writing a given website page's content.
You can see much of this content directly translated into the website.
Inside story. One of the reasons I was chosen for this project: I live on a comfortable, modest, yet ocean-class sailboat in S. Florida. My 'writer's haven'.
And, I have sailed in blue water, know much about the nature of maritime equipment, and have not yet drowned myself. All three of which were fine qualifications for this project.

11. U.S. Aluminum Association Website

Company: Aluminum Association | U.S. Industry Trade Organization
Location: U.S.
Project: Website Content Strategy, Content Research, Webpage Layout, Website Content
Private Contract
______________________________
Please refer to www.Aluminum.org.
This was a massive website content development project for America's aluminum industry trade organization.
Please refer to the website pages located under the:
[Aluminum Advantage]
[Sustainability]
[Industries]
[Product Markets]
Each of these tabs includes a total of twenty-six sub-pages. Within each, I developed 600-800 word 'informational pages' that speak to aluminum's place in history, our economy, and the industry.
My work included interviewing the organization's subject matter experts, product and industry research, custom page content design, and page content writing.
One metric of this project that stands out: I had twelve weeks to finish this massive body of content. This was particularly hard as I started the project with a sum total of knowledge that aluminum makes for fine consumer products and the mast my beloved, conservative sailboat.
But, the learning curve was surmounted, the pages were completed within the tight deadline of twelve weeks, and I didn't have to be hospitalized for sheer exhaustion at the end of the project.
I finish projects on the timelines required. Please do not ask me to meet a timeline that requires post-project hospitalization for sheer exhaustion, if possible.
I will get it done, but the spirit of things is to enjoy progressive, fast-paced work, yes?

12. Illustrated Marketing One-Pager

Company: ITADServices | Start Up
Location: Boston
Project: Marketing One Pager Design, Content Development
Private Contract
____________________________
This piece has a noteworthy content component. Please reference the content box on the right-hand side of the front page. This features commentary from Roger Marino.
Roger is the co-founder of EMC (the largest big-data drive manufacturer in the world). He was busy being a billionaire and doing whatever it is billionaires do with their time. Writing one-pager content, as it turns out, is not one of the top choices.
So, my client asked me to write his commentary as he would--with a back-end check, of course, to make sure the words were representative of the messages that matter.
Just a bit of pressure--writing content for an IT industry icon. It worked out just fine, and I enjoyed hearing from this client, "you describe our company better than we do!"
My thanks go to Richard Klehe, an Upwork illustrator of savant-class talent.
But, credit, where credit is due. It was my idea to put a German Sheppard into the page banner. (The solution is named "WatchDog")

13. Forbes Online Articles

Company: Artiman | Venture Capital Firm
Location: Silicon Valley
Project: Forbes Online Articles, Co-Development, Co-Write
Private Contract
Okay, this really a cool writing project story to share. It focuses on two pieces I collaborated to produce. They now sit inside of Forbes Online, which is both really hard to accomplish, and, as noted, really cool to do.
Drone Technology: Place Your Bets
http://www.forbes.com/sites/artimanmanagement/2014/10/08/drone-technology-investments-place-your-bets/
Drone Technology: Bet On Picks And Shovels
http://www.forbes.com/sites/artimanmanagement/2014/10/28/drone-technology-investment-bet-on-the-picks-and-shovels/
So the story behind this one... Through a series of fortunate contacts, I met a partner at a leading VC (venture capital firm) based in Silicon Valley. This is real-deal VC firm that makes 8- and 9-figure investments.
And, this particular partner had a position with Forbes that practically every business leader in the U.S. would consider a miracle gifting. In net, he can place pieces in Forbes, pretty much to his heart's desires.
Accomplishing that means someone has established themselves as a Forbes and Wall Street Journal-class business leader.
This firm partner was super-busy and wanted back-up creative thinking / writing support. This piece is most surely his; there is no 'ghost writing' involved in this piece. The work is more a collaboration of efforts to place the author of the piece into the best possible position to write two really neat pieces.
I am proud to say:
- The concept of putting these drone technology start-up 'investment bets' into the frame of reference of a Texas Hold'em card game. Now how many people get to put their favorite card betting game into a Forbes' piece? My best friend was so proud. He taught me how to play the game.
- And, the picture you see in the second piece: I found that one. What a great match to the piece. Really, it was a happy writer-day when I came across that shot.
So, on this one, I got the best of all worlds. The opportunity to collaborate with a Silicon Valley VC firm leader, help with a piece going into Forbes, install my favorite card game as the article-content parable, do some fine creative and content contribution work, and get my favorite business phrase into the second piece.
"Darn handy to have around". You'll see that when you read the second piece.
Which, in net, is how I try summarize the efforts I make to contribute to each of my clients.
Perfection in deliverables... and darn handy to have around.
;-)

14. Technology White Paper

Company: StoneShare | Emergent IT Solutions Firm
Location: Toronto
Project: Technology White Paper
Private Contract
Upwork: 5.0
_____________________________
StoneShare is world-class SharePoint consultancy. I was introduced to the CTO through Mads Thrane at Atea. (At the time, Atea was using Rapid as their software architecture for the ramp-up of their new division.
That project turned out well. Atea has now won the Microsoft Global Award for Cloud Productivity in 2016, based upon implementation of this SharePoint deployment solution.
Their SharePoint implementation product, RAPID, is capable of implementing a MS SharePoint (Groupware solution) across 100s to 1000s of users in a given company.
This IT white paper, co-written with StoneShare's CTO, positions the RAPID solution with the $3-billion cloud services provider Dimension Data (based in Australia).
This concept of automated SharePoint implementation across a top-five cloud services provider was first-ever. The piece was destined for the desk of the CTO of Dimension Data.
This piece is the most technically-complex IT writing of my career. Fully one-half of the content I elicited through my 'fast type' note taking capability.
(I can type about as fast as people speak, unless they are from NYC. Then I have to ask the client to slow down a bit and let a good ol' boy from Texas catch up in the dialog.)
And, as a note of fond memory, I won this project as a result of my first Upwork project with ATEA (Oslo, Norway). You'll see work for that project later in my portfolio. My first Upwork project and my first 5-0!
RAPID was implemented at ATEA. My technical knowledge was developed through the 11-piece marketing suite developed for that project. ATEA recommended me to StoneShare and good work flowed from there.
I am humbly proud of my capability to learn and assimilate technologies and technology market positions in a pace fast enough to meet my client's desired delivery time frames.
The capability was developed through fifteen years in the U.S. IT consulting industry,culminating in a 'Big Four'-level partner position.
I am but a humble writer now. But most surely, a humble writer with $300/hour IT consulting skills imbedded into my work.

15. Guidebooks, Real Estate Firm

Company: Trusted Source Capital | Real Estate Investment Firm
Location: Pennsylvania
Project: Homeowner Guidebooks
Upwork: 5.0
Trusted Source Capital, based in Pennsylvania, provides homeowners and probate executors with direct home sale options.
The CEO of this firm asked me to develop two Guidebooks with a special purpose in mind.
Do you remember all those 'buy houses with no money down' courses that were floating around the industry a while back?
Some of those courses were indeed valid, and many people engaged in ethical and positive 'home flipping'.
At the same time, the number of scams and big-hat, no-cattle players pretty much wrecked the credibility of this respectable industry.
TSC is a self-capitalized real estate investment firm and offers superlative services to homeowners who want to sell their homes in fast and efficient ways.
My job was to figure out how to 'tell this firm's story' in away that separated them from the sharks and charlatans.
The CEO and I worked together for several weeks to get his personal messages codified and placed into warm, professional words. Then, it was off to the races with mind and pen engaged.
As happens within many of my projects, I brought in my favorite illustrator, Irina Aldoesque. She is an Upwork illustrator and could work on Madison Avenue if she wished. Irina has talent the likes of which I cannot fathom. The beauty and elegance of these pieces exists because of her gifts and hard work.
The CEO and I remain friends to this day, and I have had the pleasure of hearing back from him on many occassions. The news is always uplifting:
A new prospect read our Guidebook and wants to move forward with discussions. They trust us!
That, is what darn near brings tears to my eyes.
For those are the most important words to me. They mean I have added true value to the business endeavors of my treasured client-allies.

16. Media Project Strategy Plan

Company: Outfront Films | Start Up Media Firm
Location: U.A.E.
Project: Start-up Strategy, Market Position Analysis, Project Strategy Plan
Upwork: 5.0
I am particularly proud of this work. This is the media project concept and business plan for the "Ready Rashid" family cartoon.
Reason (and I will get a bit personal here): this project represents the media concept for the first-ever 'children's cartoon' that reflects Muslim family values.
If one keeps updated on the political goings-on in the U.S., it is clear there is great controversy with regard to different cultures.
I simply refuse to acknowledge this controversy as anything remotely related to sanity.
I have worked with international clients in Dubai, the U.A.E, Saudi Arabia, Bahrain, Singapore, India, Norway, Canada, and Australia.
In each and every project, I adored the opportunity to learn the business culture and apply my skills to the highest degree of capability.
So, with that said, here's a landmark work. The world's first children's cartoon representing Muslim family values. Ready Rashid -- his family, friends, and the usual mischief an eleven-year-old boy can create.
My contributions included piece structure strategy, messaging concept development, and writing the business-themed copy.
I even got to write one of the cartoons.
;-)

17. Executive Coaching Marketing Materials

Client: Bonny Beuret | Executive Coach
Location: Chicago
Project: Marketing Materials Strategy, One Pager Suite
Upwork: 5.0
__________________________
Bonny engaged me to develop marketing collateral to support her personal development and executive coaching consulting practice. Attached is one of the pieces we developed.
We also worked as a team to position her prospecting service with the marketing pieces so as to maximize their lead generation outcomes.
It was a hoot working with a personal coach. I learned quite a bit about myself, and I believe I gained many new skills in the executive communication venue.
Bonnie -- thank you!

18. Executive Coaching Website

Client: Mai El Khafalia | Executive Coach
Location: U.A.E.
Project: Website Development Strategy and Website Content
Upwork: 5.0
The work for Bonnie and her executive coaching IP project went so well, I gained the attention of an executive coach through Elance (now a part of Upwork).
From there, I had the honor of working with Mai El Khalifa, an executive coach based out of Dubai.
The project: a ground-up rebuild of her business website. My tasks related to content-block definition, page allocation, then content development.
http://maielkhalifa.com/
Inside story here: Mai is from a royal Sudanese family. Really. No kidding. I called her 'my princess'.
So, as we worked through this website content development project, she came up with a special name for me. Her "words Genie".
Which I really appreciated, as no one has ever referred to me as a genie. It is always nice to have one's skills with words considered magical.
Thank you Mai!

19. Art Gallery Newsletters

Client: Peter Lik | International Art Galleries
Location: Worldwide
Project: Art Gallery Newsletter
Private Contract
____________________________
Once again, a cool story to share. This piece is a 'newsletter' for an art gallery of international stature. Peter Lik is most surely the world's leading naturalist photographer. One of his recent shots just sold for $6 million. Now THAT is a picture.
So, how did this piece come into being?
Not to get too personal, but my former career was in IT consulting.
We built a company, sold it, and a bunch of us made a lot of money. Then we could go do whatever we wanted.
I decided to bypass the red sports car, behaving like a forty-year-old adolescent, and playing golf every day. Instead, I embarked on my list of dream jobs. The end point, was, of course, working sixty-hour weeks in writing. "My work of love and love of work" as I describe my beloved career.
But, before I started writing, I had always wanted to sell art. Don't know why. 'Just did. You know how it works.
So, I talked my way into selling art at a Peter Lik gallery, which is basically the equivalent of talking one's way into playing in a pro bowl game.
As it turned out, I was pretty darn good at selling art. The icon picture you see in this portfolio? That is Pete's world-famous "Ghost" picture. When printed and framed, it stands five tall by five feet wide. I actually sold one of these wonderful pieces. $18,000. Kid you not.
Along the way, to get my pen warmed up, I decided to construct and write a Gallery newsletter. These pieces were a good way to say 'thank you' to my dear art clients.
These pieces hit big with both clients and prospects, and I sold even more art because this marketing piece grabbed the attention of folks who love Pete's work.
So I was my own 'first client' in writing marketing materials to create opportunities and sales.
After about a year of art sales, I had finished my first dream career to my heart's satisfaction.
Then, I promptly sat down, wrote a 586-page Novel to perfect my skills of the 'good story, well told'. From there, I found Upwork, won the Atea job, and forever more I will be a business and fiction writer.
Who could have guessed my love-of-the-pen would start in an art gallery selling $20,000 prints of Pete's world-famous natural environment shots.
If you get a chance, seriously, visit a Gallery. "Stunning beyond belief" is the general reaction most people enjoy. Along the way, here's some information on this world-famous photographer. Darn nice guy, on top of it all.
;-)

20. Pearson Education Book Project

Client: Pearson | Largest Book Publisher in the Industry
Location: New York City
Project: Educational Book Planning, Content Layout, Writing Team Management, Co-write
Private Contract
____________________________
Oh, my. Another cool (and definitely weird) writing project story.
I was responsible for a 14-month, $40,000 book design and development project for Pearson (the largest publisher in the world).
"Solutions to Mold" was released in December 2012.
During this project I designed the book's content structure, located five subject matter expert contributors, recruited a Masters-degree microbiologist technical writer, and developed alliances with ten equipment manufactures.
From their contributions we developed a 200-page educational text. "Solutions to Mold" the industry's leading book on the subject was born.
This project also included the design, story-boarding, and production of a 20-minute education video.
This expansive project required IP project management skills, budget management, resource management, and I learned enough about the subject to write 20% of the book myself! (And, I got to pick the picture for the cover of the book. That was and ucky honor.)
So, how did I get a contract to write a book on mold safety, for the largest publisher in the world?
My dear friend, who also happened to have a top-five executive business mentor at Pearson, had kids sick with mold.
So, the call came in -- would I devote 1-1/2 years of my writing life to constructing the industry-leading book on mold safety?
It is most surely a huge honor, writing for Pearson, but I said 'no thank you' two times. I just never envisioned myself as a leading authority and book writer on the topic of mold. Really. I didn't see that one coming.
Then they played the 'but our kids are sick with mold' ploy to tug at my heart strings and it worked. Darn it.
So, off to the IP races we were, and 1-1/2 years later this book was completed. It now exists as private educational text, and my name is deeply hidden inside the book.
I do my best to just be a humble writer. But, if you have issues with mold in your home or office...
I can help with that, too.

21. Educational Book Intro Video

Client: TNT Education | Educational Firm
Location: New Jersey
Project: Twenty-minute Educational Video to accompany the Pearson Book
Private Contract
______________________________
To improve the educational value of the Pearson text, I designed a twenty-two-minute educational video for the Pearson/TNT Education book "Solutions to Mold"
This effort included locating four best-in-industry subject matter experts, developing their scripts, then driving all over the North East to gather the video clips.
From there, I had to learn 'story boarding' and even held up the que cards for Traci, my dear friend and book sponsor.
This was challenging business circumstance, as she was two months away from giving birth to her second daughter and really not in the mood to produce a video. But we got the clips we needed without loss of limb or life.
From there, I worked hand-in-hand with the video production firm to choose the clips, develop the on-screen content, and design the graphics.
The book and video IP has been taken private now. But I kept this intro clip up to honor Traci and her efforts to be nice on camera when, in net, she really did want to pound everyone on the set into pieces.
Super-trooper, she is.
https://www.youtube.com/watch?v=GlrLa1tUNas
:-)

OVERVIEW

I write on B2B healthcare technology and hospital revenue cycle.
My clients deeply appreciate the fact that I...
...Understand business (I have an MBA in international business)
...Understand healthcare (I've worked in entrepreneurial healthcare organizations for more than 12 years and have a degree in healthcare administration)
...and am easy to work with while keeping their business a top priority
My experience includes...
Content Experience: Lead-generation focused blog articles, newsletters, webinar text, static blo...

Lower Bounce Rate on Website

Creating a Sales Funnel

Ecommerce Marketing - Increasing Sales Per Order

While working with an Ecommerce office supplier that already had a decent amount of traffic (26k) visitors per month... I was presented with the task of increasing the numbers of visitors.
I thought it was a better idea to increase the average order value of people who were currently visiting.
I did this by adding suggestive selling items and email sequences offering bulk offers.

“I had a wonderful experience in working with Juan Goico and I would love to work with him at any time in the future. This was a very positive and very exceptional experience.”

OVERVIEW

Responsible, learn on my feet, looking to provide any person whom hires me with the best service the I can achieve. Adapting to many different situations. I normally work with smalls achievements or goals, this makes me more effective for the goals or project. Excellent customer service, is listening to your customer and being aware of his or her needs, sometimes their massage can be hidden among their words.

Wordpress Website Custom, SEO Built

Visit URL for Final Design Please!!!!
Client wanted:
Wordpress CMS
SEO built
On Page SEO
Off page SEO
We built all the content for the site, and also all the seo factors.
Current Rankings Google:
china manufacturing #6
china sourcing # 3
PR 4
Our system if to get the Alexa Ranking up and the Google Page Rank.

Wordpress Development One Of My First over 3 Years Ago

Wordpress Website Custom

To final Design you must visit URL Please!!!
They wanted a new design, with more options.
They wanted to make changes on their own and also not depend on a designer or programmer.
Built it for SEO, but the client did not want to pay for the on going marketing or plan.

Wordpress Website Custom, SEO Built

To final Design you must visit URL Please!!!
Logo Develop
On - Page and Off Page Seo
Main Keyword= "kentucky vacations"
Google Number 6 Page 1
Built the complete renting system and funnel sales tunnel for conversion.
Wordpress content management system, on custom theme development or editing.

Landing Page

For our client we develop a complete keyword & Market research, this development was done from starting point 0, this means the client is launching new product. We did A/B testing and also develop 3 landing page design.
Also purchase Domain, and set up server for client. In our landing page design we deliver a complete product, including a CMS for the back end of the Landing page that you have direct access to :
Meta Tags (SEO)
All Subscriber
Email Subscribers
Export all Opt-In clients to CVS format.
Many more included.

Landing Page

Wordpress Website Project Management

There is an attached image of the Old design and layout of the his Website.
In my time as Social Site Manager, for Social Site Kahuna, I manage the complete development with clients and all I can say is take a look at the final results.
All the way from a well research on page optimization, to creating an all in one good design and Social media integration with www.SocialSiteKahuna.com propitiatory system.

Wordpress Website Project Management

To final Design you must visit URL Please!!!
There is an attached image of the Old design and layout of the his Website.
In my time as Social Site Manager, for Social Site Kahuna, I manage the complete development with clients and all I can say is take a look at the final results.
All the way from a well research on page optimization, to creating an all in one good design and Social media integration with www.SocialSiteKahuna.com propitiatory system.

Landing Page

Develop Content and images with this landing page.
The final product delivered, with countless changes, this way we make sure to deliver customer satisfaction to the fullest.
This is one unique campaign, here we decided to deliver something for free, to get customer within the area, and also perform local SEO.

Landing Page and Integration Systems

We develop their landing page, the newsletter and email system. Using our own content management system.
Here is an Image
http://screencast.com/t/v6kSyoU8w
Also here is a copy of our live demo, were you can go into our CMS and test it out live.
http://landingdemo.ewebcraft.com/admin/login.php
Username : admin
Password: admin
Their you can try out, and see for yourself how our system works.

Facebook Landing Page Design and Content

We develop the complete Fanpage for this client, also perform a successful Facebooks Ads. The ads render over 300 likes in 2 weeks time, and also 47 leads and 12 clients did in fact purchase the services of dental clinic oci based on our efforts.

Landing Page Design

Wordpress Website Custom, SEO Built

To final Design you must visit URL Please!!!
Social Site Manager.
Develop with Kahuna Theme, from Social Site Kahuna.
The project we move 5 top level pages, and optimize it completely.
From:
Title
Meta Tag
Articles
Social Site Creation and Branding.
We make sure that you site is develop completely with all the syndication guidelines for Google, Yahoo/Bing and Social Media Sites.

Wordpress Website Custom, SEO Built

Social Site Manager.
Over saw the design, content and of course market research on this project.
He will be ranking in the next month, the site was live on September 28 2011, I will be posting the updates in profile of their ranking withing the fallowing month.

On Page Optimization

This client wanted a complete On-Page optimization and of course consultation on SEO.
All information about the Project is attach. Here you can see how the content is created for, what should be everyone on the internet first client, Search System
They're the ones that provide the Organic traffic. By that I mean, you earned over time more traffic by optimizing, then by any means.
Before you decide on anyone, please answer these question, and if you interview anyone of Odesk and they do not ask these question, their not true Online Marketers, or Even SEO Specialist.
What is your problem?
Do you know how to solve?
Is your purpose for having a web site, Branding or to generate Sales?
After, the Freelancer or Odesker has ask you this and you have a definite answer, from their own you can build you market strategy.

Customer Service Rep 9176

This is an ongoing project of a Multi-Tasking CSR, which started with BellSouth Telecommunications back in May of 2006.
The purpose of the project was to create One representative which can meet all needs for the customer on one simple phone call i.e,
- Billing
- Adding services
- Adjustment
- Credits
- Tech Support for
-Cingular Wireles
-DSL Internet Services
-Phone Services
-Directv Troubleshooting and Support
Finally transition into Quick Questions (QQ's), to try and make a sale. We have a AHT, of 900 Seconds Per Call, and till this they that department receives more 50 calls per agent. I was in the first training of this type of CSR, and then became one of its Best Sales Agent , Winning the Pinnecle Award once, and the Customer Service Feedback twice. After My succesfull period on the Phone.
Became one of the Trainers, which is were I added two of the main ideas, which where proving question instead of QQ, and also reduce the script just to the Opening and Closing, and here is the kicker, i did this in both English and Spanish. I do not have the changes in the training manual digitally, but the information can be confirmed by my Old boss and team Lead Nestor Villareal. 305-310-4139

OVERVIEW

Sometimes it is not enough with knowledge, it's important to have a good eye, passion and taste for design.
I have over 10 years running a design studio, dealing with all kinds of customers around the world. I design, I do not code, but do have great programmers in my team.
I like to work hand in hand with my clients, know their approaches, expectations and take the best ideas together to achieve the project's success.
My work includes
- Web design
- Web banners
- Corporate brand identity
- Brochures, infographics flyer...

“This is the absolute best experience I've had working with a web developer in over 15 years. Highly recommend him.”

OVERVIEW

I mostly focus on working with conversion and logic oriented design/goals/metrics in mind. That means planning before executing.
I design and create with an eye for sales, marketing, promotions and branding.
Hi everyone, I am a 16 year veteran in the graphics/printing business so I am familiar with all of the Adobe Creative Suite, specifically Photoshop. This has allowed me to have hands on experience in knowing what it takes to produce effective print marketing collateral for a range of industries.
I have also been worki...

Church Postcard

Auction Access Business Card

Full Brochure Design

Scratch Off Direct Mailer

This direct mailer was created for a nationwide firm offering cash for structured settlements. We came up with the concept and initial draft and handled the entire project from creeation, to printing and mailing for the client

OVERVIEW

Strategic Marketing & Business consultant with start up to Fortune 500 success! Extensive experience with start ups, small - mid size businesses,
I specialize in research, strategy, creative development and managing Odesk teams to implement as well as overseeing work and assisting in day to day activity.
My marketing experience ranging from all areas of internet marketing to copy writing, print marketing management, strategy, media buying and planning.
I work both as a contractor and employer on Odesk for my own local ma...

American Express Travel Services

As Print Marketing Manager for American Express Travel Services, I was the creative director, copy writer and list segmentation manager for American Express Travel vendors such as Carnival Cruise lines.

OVERVIEW

Over 8 years of experience in web design/development as well as graphic design. I have built websites for a variety of business' for example: tattoo shops, barbershops, arts & craft online retailer, law office, doctors office, schools, personal sites for musicians, athletes and more! My graphic design skills include logos, letterheads, brochure design, flyers, posters, banners...anything you need!
I have a passion for what I do and will do the best I can to give you 100% satisfaction of my work.
Thank you for checking my p...

Scales and Fur Adoption Logo

Reef Addiction Aquariums

Client came to me because he wanted his logo to be a skeletal type fish logo. He didn't want it to look like a happy fish but something with a more serious/mean look. Came up with this design and he loved it.

Jonathan Thomas Developers

Elegant Styles Barbershop Logo

Old-School Barbershop feel with the new school young barbers. Barber said he wanted a vintage type logo so it fits the shop theme and this is exactly what he had wanted! Now uses the logo all over his shop.

Diversity Media Logo

Diversity Media needed a logo for their business but stressed the need for the first letter of each word to stand out. So I came up with this logo DM - Divesity Media ! Client said it was exactly what he wanted.

OVERVIEW

My name is Rey Tamayo and I am a borne entrepreneur and business coach. I have been in business most of my life and have had three successful exits from businesses and startups. I started my first premium shoe shine business at age 5 and have dabbled in business most of my life. For startups, I have been trained at a Miami Accelerator and have had an unsuccessful startup from which I have learned most mistakes that startup founders make, starting with finding the right co-founders.
I can advice and actually work most area...

SKILLS

GoldBuyingSolutions.com

A simple looking website with a very powerful CMS administrator to manage content in all pages, manage members, etc. It is made entirely out of ColdFusion.

HaloPondandGarden.com

This is a hybrid language site. It uses PHP components for its galleries and Coldfusion for other functions.

JewelrySprite.com

This site has a super CMS not only can it control all aspects of the site, it also allows backend loging to all of the merchant suppliers of the site for them to manage the inventory, add/edit products, pick up orders from the automated ordering system, and much more. It has the similar abilities and Walmart's system.

Undisputedcc.com

This is a super cool graphical layout for a car club in Miami. Its flash and exceptional photography and graphical layout makes it a great asset to the club who have seen an increase in membership application since it was redesigned!

JBennot.com

This is a custom Coldfusion cart site with a full CMS.

Thepondsolution.com

THis site has a full catalog manage and CMS Admistrator as it has very frequent turoverof the inventory it is constantly being changed. THis is a site made in ColfFusion.

ChristianWallis.com

This is a cart site made with Magento. We added flash elements to the cart.

MerchantHub.com

This site is made with super-customized Joomla. It has many custom made modules including one to allow the flash background to work properly, customized graphical menus, and much more.

Reytamayo.com

This is a vanity site with teeth. It has a mini-shopping cart, it has the ability to manage articles, coupons, add mini-websites inside itself. Full multimedia gallery, download gallery, and even its own social network for all members.

RealLatinPages

This is a telemarketing driven website that assists small business add a website presence and marketing for an affordable price. Its greatest feature is managing all of the telemarketing agents and the building of the mini-websites it creates which can even have their very on domains. While it seems very simple it actually is very complex in the background. It can even handle different telemarketing companies doing the same campaign and assign credit and even campaigns in different countries

OVERVIEW

Independent, creative, marketing and events specialist, with a passion for music and entertainment as a whole. Experienced in Corporate radio and television promotions, as well as song writing, blog writing, and music production.
Doin' it well!

SKILLS

Event Flyer

-Conceptualize unique marketing campaign utilizing actual attendees of previous events in high end photos
-Entice the market by utilizing the influence of actual peer circle in marketing materials resulting in higher attendance.
-Communicate a clear message and expectation without having to verbalize it.
-Create Flyers and other visual aids using Adobe CS6

Launch Invite

-Design and create actual marketing material
-Plan and execute exclusive launch event as part of a complete re-branding of the business, resulting in renewed community good will, and increased business.

Event Teaser Flyer

Nightclub Marketing Image

-Remodeled and redesigned interior.
-Photographed progress to be used in re-branding campaign that would bring new and diverse clients increasing long-term revenue

Logo for re-branded nightclub

-Re-brand a failing nightclub to increase business and reach new demographics
-Created a new logo for use on large font signage allowing for increased consumer recognition driving traffic and increasing revenue

Accountant Marketing Materials

-Create a campaign that communicates the expertise and professionalism of the client.
-Deliver a message that separates the client from others in the market, creating a unique driver for increased traffic.
-Design actual visual content for marketing campaign

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