BLP99 got their new logo design by running a design contest:

Military Unit Logo (Legal Operations)

Check out BLP99's Logo design contest…

The Brief

Slogan

ut optimus et maximus

Industry

Attorney & Law

Design inspiration

The Brief

Design inspiration

The Brief

About us

Update 2: I’d really like to see a design that deviates from the sketch I posted. Please take liberties with the main elements and make something unique. Thanks!
Update 1 (23 Sep): 1) I’m seeing a lot of graphics that look like my sketch. Please deviate from the sketch—I’m looking for something different and creative. 2) Also, please integrate any graphics you use—make it flow or seem like a single image. I don’t want it to look like a bunch of clip art just dropped into a graphic. 3) The legal aspect of the logo should be the primary element and focal element.
I’m excited for what’s coming together. Thanks.
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We are a legal office made up of active duty military members. We advise commanders on matters of justice and litigate criminal trials (and other law such as fiscal, ethics, medical, etc). We are located at a base that assesses all enlisted personnel coming into the Air Force. Their Basic Training occurs here.

Color inspiration

The Brief

Design style

Classic

Modern

Mature

Youthful

Feminine

Masculine

Playful

Sophisticated

Economical

Luxurious

Geometric

Organic

Abstract

Literal

The Brief

Other notes

I've attached a few inspirational images of old military patches. I'd like the design to be inspired by those, but much more crisp, modern, and intricate.
I've attached an image of a prior design from here that I had done for a former military unit. This design is amazing and captures the feeling I'd like to have for this new design as well. In the old design, our operating bases and states were incorporated in the bottom left of the flag. We make our money with our words so there is a bomb in the skull's mouth. The skull has a barrister wig because we are lawyers. There's a lot going on and it all ties together real nice to represent us.
The logo should be serious enough to evoke feelings of the life or death decisions our people deal with every day. But this doesnt need to be in your face, it can be an incorporated skull or bomb or plane etc.
We work at Lackland Air Force Base in San Antonio, Texas. I'd like some or all of the following icons incorporated into the graphic: 1) The Alamo; 2) The Tower of America; 3) A flat brimmed Training Instructor hat; 4) The bridge recruits cross; 5) the San Antonio Skyline.
I'd also like to see incorporation of some or all of: 1) A skull; 2) Judge's Gavel; 3) Scales of justice.
Finally, I’ve laid out our main customers below, where I discuss the drawing I’ve already done. To the extent possible, think about including these customers in some regard.
I've taken a hack at this logo and have included that idea here, as a drawing. I want this to be inspirational insofar as the elements I've incorporated and how they were done. I do not want all the submissions to look exactly like what I've done. Take liberties and run with the feeling! ---The drawing incorporates desired elements as follows:
1) It is set up like a patch and the Alamo's facade makes up the upper shaped-outline.
2) Lackland Legal is our unit and the lightening bolt is iconic military imagery and is used to separate components of the design.
3) The Top-Left quadrant is a skull with a Training Instructor hat and crossed gavels. This incorporates the Training mission and legal in the form of skull and cross bones.
4) The Top-Middle has some flying deltas. Again, classic military imagery representing our mission.
5) Flowing down from the flying deltas to the bottom is a BLUE LINE. This represents the "Long Blue Line" of trainees that have come before our current trainees. It also represents the River Walk, downtown.
6) The iconic Lackland BRIDGE bisects the BLUE LINE.
7) The Top-Right has a DOG SKULL to represent the Military Working Dog unit we are responsible for.
8) The Bottom-Left has a ROD OF ASCLEPIUS to represent the Medical unit we advise. We consdiered turning this into the TOWER OF AMERICA but didnt have time.
9) The Bottom-Right has a DAGGER to represent the Special Warfare Unit we advise. We have stylized it into the SCALES OF JUSTICE to represent our legal mission.
10) We included a motto at the bottom. This is not necessary but you can work with it. "The Biggest and the Best" is what it says. --You could also incorporate a design element like "The Big G." It's a play on "Big Government." Likewise, we thought about incorporating "OG" to represent "Original Government" since all enlisted troops start out at our location.
All he above are just ideas. Be creative, take risks, and do what you do! I really just want something that incorporates as many relevant elements as possible and doesnt look crowded. BONUS POINTS FOR SYMBOLISM.

US$299 Bronze package

Every design category has flexible pricing for all budgets. Logo design starts at $399.

File deliverables

Full copyright with production-ready files for digital and/or print.

PNG

JPG

AI

EPS

PDF

It all began with a design brief.

A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.

99designs is the global creative platform that makes it easy for designers and clients to work together to create designs they love.

A contest allows you to open your design brief to our global community of creative designers. Designers submit concepts based on your needs and you pick your favorite as the winner.

Every design category has flexible pricing for all budgets. Logo design starts at $399.

Designers across the globe delivered design magic.

by Cervus

by JezzyDesign

by RON GRAPHIX

by RON GRAPHIX

by arkona

by arkona

by arkona

84

design entries

You’ll get loads of concepts from experienced designers around the globe.

8

designers

Work with talented, professional Logo design designers to turn your ideas into reality.

1

winner

Select your favorite custom Logo design (Or two! Or three!). And the design is all yours.

We have a dedicated quality team that ranks designers from Entry, Mid and Top Level. Find out more about designer levels.

Give feedback

And then… they selected a winner!

Client review

Great Job. Very quick response time. Awesome work.

zv8577

Choose a design you love and work closely with the winning designer to refine and finalize your design. After that they’ll supply the files needed for print or digital use. Full copyright is all yours.

You’ll get all the image files you need to put your design anywhere. This includes the original, editable file, as well as a preview version you can open on virtually any device.

If you know exactly what you’re looking for, it makes sense to work with an individual freelance designer. In that case, you can search through our designers’ portfolios and find your perfect match.