The campaign focuses international attention on the field of neuroscience and provides opportunities for people to engage in fun educational activities. From dynamic classroom presentations and laboratory tours to enlightening museum exhibits and public lectures, BAW activities:

Make the connection between increased support for biomedical research and benefits to public health

Inspire the next generation of researchers and physicians

This year, Highlight HEALTH has partnered with the BAW campaign. All this week, we’ll be running stories and posting videos on brain research. To further excite and educate people about the brain and brain research, we’re also giving away some things free to readers. Simply subscribe to weekly updates from Highlight HEALTH and then email us at baw@highlighthealth.com with your name and mailing address and we’ll send you the items below:

Stay Sharp! bookmark

This bookmark illustrates four lifestyle factors that may contribute to the maintenance of cognitive function: mental activity, physical activity, social engagement and the control of vascular risk factors.

More Mindbogglers!

More Mindbogglers! takes a closer look at learning and memory, the senses, drug addiction and how the brain and nervous system work in a fun format.

Q&A: Answering Your Questions About Brain Research

This pamphlet provides answers to commonly asked questions about the brain and its disorders. Discover how research is advancing our understanding of the brain in health and disease.

The Mindboggling Workbook

A fun-filled activity book about the brain for children in grades K-3 (ages 5-9). The Mindboggling Workbook provides an introduction to how the brain works, what the brain does, its importance and how to take care of it.