A successful campaign can make or break your Q4. But a successful campaign takes a bit of time and some good planning to pull off. It also requires you to use a bunch of different social media channels in order to reach the most people. That can be tough if you don’t know exactly how to use each of the social networks to their full potential.

So, you want to promote your business with Facebook Live. Good! You’re making smart moves for your business by embracing social media, especially live video. Facebook Live is one of Facebook’s newer features and one of its most effective for organic (free) reach. Here is how you can make the most of your Facebook Live broadcasts, from troubleshooting and scheduling to how to keep the marketing momentum going after the broadcast ends.

Photos bring products to life. While descriptions can tell customers how to use a product, how big a product is, or the materials it’s made of, a photo is what makes them say, “Yes. It’s beautiful. I need it.”

While photos are great for most social media sites, they are vital for Instagram. And statistics are showing that Instagram is vital for retail businesses - including jewelers. According to Hootsuite, Instagram adoption is at 85% among top brands. And it’s no wonder that brands are flocking to it, considering that Instagram’s per-follower engagement rates is 58x higher than engagement rates on Facebook, and 120x higher than engagement rates on Twitter.