Online Advertising - YouMoz - Page 6

One of the major trends that emerged from SES San Jose is the supposedly increasingly important role of image search. However, after reading Eric Enge's article on the topic, you can call me a skeptic. Here's why:1) Questionable market size. Even if you believe the f...

As I work on my business site and other local businesses and read through the SEO world about what works, what is hot and newest trends, I find lots of literature about what to do.... but little about what really works. I'm going to try and summarize a bit about what works for local SEO and where the clients might be located that can afford more significant SEO efforts.

Marketing jobs are changing their required skill sets. Traditionally, direct marketing and sales jobs, except marketing management jobs, relied more upon skills with the spoken word rather than the written, but marketing jobs online have a reverse requirement. Consequently, it's a good job market today for college graduates, but not as easy for those with only high school degrees....

I wrote this a while ago, but thought I would share it with some Mozzers :)SEO or Search Engine Optimisation is becoming more and more well known in website development and marketing circles here in the UK and among the many things that combine to form a good SEO campaign is something called 'reputation management'.Wherever you get companies advertised to the masses, you will get...

Before you can dream of kicking off a successful Sponsored search campaign (eg. Google Adwords, Yahoo! Search Marketing, etc.) you need to understand who your client is, what he/she represents and the goals they wish to achieve. A set process needs to be formed to understand t...

Rand just wrote a post called "The Search Engines' Semantic Analysis Capabilities" which a wonderfuly informative article about, in essense, how search engines know about words and find out how they are used. He stated that perhaps this information can be used in SEO.I would have called this article "Google knows Pooploads of Stuff About How People Use Words&qu...

Driving traffic from PPC (pay-per-click) or email campaigns to your home page is a mistake. You must deliver on the promise in your lead ad copy if you hope to convert traffic. Dumping people on a home page and forcing them to navigate their way to what they want is a strategy for failure.Ideally, you should be driving your traffic to a landing page that foc...

Ok, welcome to part II... Public Speaking. (Part one was media marketing, if you missed it, and III, IV and V will be affiliate marketing, branding and lists respectively.) So, how to speak in public AND market yourself respectively. Again, I appologise but I'm going to be using a lot of the book material in this. It's just easier. ...

Ok, well since my announcement that I'd post this got two thumbs down, I'm guessing this will be in for a bashing, but hey, tough. This is something I really believe a lot of people here need to know, so I'm going to say it anyway: There Is More To Marketing Online Than SEO And PPC Understand kiddies? Cool, 'cause I'm about to sh...

Over at SEOBook Aaron, Lee, Shoemoney et al had a competition to win a free ticket to Elite Retreat. Needless to say I didn'tt win. (rats...) I DID however think that the question they posed was a good one, so I thought I would share my thoughts here. ...

The reason for this, my first and probably last "blog" ever, is to let everybody out there know that they can be successful and work from home with the right business plan. It seems like every blogger or forum poster that I read is wanting to either own their own business or work from home, so if you follow this little guideline then you too can do what you want to do fo...

Well, everyone knows that (cue my terrible Derek Zoolander impression) “local search, it’s so hot right now”. So who is going to be the big winner? Will it be the IYP sites, trying to find a new cash cow to replace the offline one, as the old yellow pages readership continues to decline? <img src="...

I took a moment this morning to reflect on all the changes that have occurred over the past few years in the things I do everyday as an SEO. In an industry that never stands still, it shouldn't be much of a surprise that the work we do to promote good search engine rankings has evolved so much in a short time. More and more, I'm realizing that the work I do with ...

Earlier this evening, I was explaining to my wife how PPC is different to SEO. So different it requires separate skill sets. And then I read Rand's post which got me thinking about the line between SEO and marketing.