3 September 2013

Trader is supposed to explain more clearly the plant material proportion of the bottle

In a report issued last month and translated into English on Monday, Henrik Saugmandsgaard Øe, the Danish consumer ombudsman, said Coke’s marketing of the bottle, which is made partially from plant-based material, did not represent a “true, balanced and loyal overall impression” of the product.

The multinational soft-drink giant is being asked to revise the marketing materials for its so-called PlantBottle packaging after a high-ranking consumer-protection official found that it exaggerated the product’s environmental benefits without offering proof.