Research and DevelopmentOur Research and Development (R&D) division frequently researches on the company’s existing products in order to maintain consistency with the management’s philosophy of continuous improvement.

Moreover, they also closely cooperate with the marketing department for data obtained from consumer research to identify both existing and potential customers’ needs, wants, and expectations.

Consumers’ trends are also closely monitored through extensive research to keep up with the changing needs of the customers.

Our R&Dalso prioritizes customers’ preferences and applies extreme flexibility when it comes to satisfying our customers through the implementation of various tools of analysis. The department also actively brainstorms for new ideas and exciting variants in our current range of beverages and snack foods to come up with products that would differentiate us from our competitors.

The department also operates as one of the major wheels of operation of Thai Victor Food Co., Ltd. through consistently steering the company towards extreme excellence by adapting to new changes in the industry, such as innovation and technology.

Furthermore, the department also works tremendously towards improving production efficiency and maximizing economies of scale.

Lastly, the department also includes the suppliers in its vital tasks, especially when it involves raw materials.