Strategy

Great customer experiences start with sound strategic planning.

At SourceLink, we believe data is your most powerful asset because it guides our strategic marketing recommendations. Diving deeply into data provides us with a keen understanding of your company, your competitors, your customers, and your potential customers. It’s what gives us the resources necessary to develop your solid strategic foundation which defines and crystalizes your business objectives and your marketing tactics to drive better business outcomes. With a strong strategic roadmap in place, we’ll develop emotional bonds with your audience through relevant, personalized, and compelling communications designed to motivate people to choose you over your competitors.

Creating personalized experiences.

Our strategic marketing planning process was developed to help you carve an ownable marketplace position and give you an even stronger competitive edge. Critical information will be captured to paint a vivid picture of your ideal customers and the journey they’ll experience with your brand. From traditional test and learn campaigns, to behavioral trigger communications, to digital and omni-channel experiences, your strategic plan will include recommendations on the right approaches, messages, tactics, and channels to connect with your audience to meet your goals and deliver ROI.

Experience the results.

Let us help you uncover critical information and create a unified view of your customer. Understanding marketing strategies need to be measurable and actionable. We work with you to ensure your data, campaign plans and technologies are aligned to deliver measurable, profitable results.