Online Public Relations Thoughts

Daily entries on Public Relations and communications ideas and trends

Friday, May 10, 2019

Military PR

Can the business of death have PR value? This weapon contains concern for civilians at the same time it is wiping out enemy fighters. It is a step forward in killing combatants but not innocent men, women and children who happen to be near them. Concern for civilians has been a sore point for the military since terrorists have blended in with the population. This weapon is a nod to the fact that explosives are indiscriminate and wipe out those near a target. If it works as described, it will dramatically reduce injury. This is a step forward for which the military should be congratulated even though killing is at the heart of the weapon.