Innovative Designs Adds Serafino "Foge" Fazio to Consultant Staff

PITTSBURGH, PA--(Marketwire - July 8, 2008) - Innovative Designs (OTCBB: IVDN) is pleased
to announce that Serafino "Foge" Fazio has joined its ever-growing list of
consultants.

Mr. Fazio's coaching career has spanned 41 years; 5 years in High School,
20 years in College, and 16 years in the National Football League. His
college career started in 1967 at Boston University, followed by assistant
positions at Harvard, Pitt, and Cincinnati. He returned to Pitt in 1977 as
a linebacker's coach. While at Pitt, he was promoted to defensive
coordinator and then head coach from 1982-1985. In 1986 he became defensive
coordinator for the University of Notre Dame. His NFL career began in 1988
with the Atlanta Falcons, followed by positions with the N.Y. Jets,
Minnesota Vikings, Washington Redskins, and the Cleveland Browns. After
retiring from the Browns, he was a consultant for the Redskins along with
doing play-by-play commentary for college games on Westwood One (CBS
Radio). In 2005, Mr. Fazio returned to coaching for one more year for the
Minnesota Vikings. Currently he hosts the University of Pittsburgh pre-game
radio show.

CEO Joseph Riccelli stated, "We are pleased to have Foge join our staff of
consultants. He brings with him an expertise found in very few
individuals."

Mr. Fazio commented, "I am very happy to join forces with Innovative
Designs. I love and believe in their products and will do whatever
necessary to assist them going forward."

Certain statements in this press release constitute "forward-looking"
statements as defined by federal law. Such statements are based on
assumptions, but there is no assurance that actual outcomes will not be
materially different as those implied. Any such statements are made in
reliance on the "Safe Harbor" protections provided under the Private
Securities Reform Act of 1995 and are subject to various factors, including
the risks and matters discussed in the Company's SEC filings available at
http://www.sec.gov.