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For its Olympics-themed ads, Coca-Cola is opting for offbeat over heartwarming with a series of spots featuring cheering men in matching red sweatsuits, with the tagline, "They're ready. Are you?" But the soft drink giant plans a mix of styles for other new ads, including a trucker-themed Super Bowl spot for its Full Throttle energy drink and a more traditional Oscars spot for its new Tab Energy drink.

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Anheuser-Busch's "Hidden Bud Lights" Super Bowl spot, which shows revelers at a party, will be among the first beer ads to reflect new relaxed standards from the Beer Institute. The revised rules permit shots of revelers drinking and even flirting, as long as they do not depict "sexual passion, promiscuity or any other amorous activity as a result of consuming beer."

For its Olympics-themed ads, Coca-Cola is opting for offbeat over heartwarming with a series of spots featuring cheering men in matching red sweatsuits, with the tagline, "They're ready. Are you?" But the soft drink giant plans a mix of styles for other new ads, including a trucker-themed Super Bowl spot for its Full Throttle energy drink and a more traditional Oscars spot for its new Tab Energy drink.

Chicago Sun-Times columnist Lewis Lazare believes the new Olympics-themed commercials for McDonald's from TBWA/Chiat/Day demonstrates how the fast food giant has completely lost its way under Mary Dillon, its new global CMO. McDonald's new Olympic advertising is "an odd and wholly unsatisfying combination of the overblown and the shockingly underwhelming," he writes.

Chicago Sun-Times columnist Lewis Lazare believes the new Olympics-themed commercials for McDonald's from TBWA/Chiat/Day demonstrates how the fast food giant has completely lost its way under Mary Dillon, its new global CMO. McDonald's new Olympic advertising is "an odd and wholly unsatisfying combination of the overblown and the shockingly underwhelming," he writes.