Celebrated actor, singer and entertainment industry entrepreneur Leon Lai has once again been appointed Hong Kong Entertainment Ambassador to help promote the 10th Entertainment Expo Hong Kong, which opens 24 March and continues through 13 April.

A video featuring Mr Lai promoting this year's Entertainment Expo will open on 31 January at some 50 Hong Kong cinemas. The video was directed by Mr Lai, with Cheung Man Wah the director of photography. Mr Cheung also photographed Mr Lai for other Expo promotions. Fashion worn by Mr Lai in the film was provided by Armani and Dior from their spring 2014 collections.

Perfect Match
"We are thrilled that Mr Lai has accepted our invitation to be the Hong Kong Entertainment Ambassador and that, for the second year in a row, he will help promote Entertainment Expo," said Hong Kong Trade Development Council (HKTDC) Assistant Executive Director Raymond Yip. "Mr Lai's extensive involvement in the entertainment industry reflects Entertainment Expo's mix of film, TV, music and digital entertainment. He is the perfect choice to help promote Entertainment Expo, as well as Hong Kong's entertainment industry," said Mr Yip.

"As part of the local entertainment industry, I am delighted to be the Entertainment Expo Ambassador again this year," said Mr Lai. "The Expo attracts entertainment industry professionals from Asia and around the world to talk business, and also includes events that are open to the public. I encourage everyone to take part."