The London based branding agency Garden is excited to reveal the new packagingdesign for the Stassen Tea range which will be seen globally including areas such as the Middle East, Europe, Russia and Asia! The hard work put into this design has resulted in a a bright and contemporary range of tea packaging as part of an exciting and interesting project for the Stassen company that is making massive progress across the globe. The picture shows the new brand concept when compared to that previous to us starting on the project and shows the drastic changes that have been made to make the brand what it is now.

Garden has for many years now passionately pushed the need for organisations to demonstrate honesty, provenance and authenticity, so when Channel 4 came to us asking if we would be interested in taking part in their documentary called Super Shoppers we cautiously thought… why not, a little honesty in this industry shouldn’t hurt.

So if like us, you are interested in how brands perform, then why not spend 30 minutes on Monday 20th July at 8pm on Channel 4. It promises to be more entertaining than ‘too’ deep, and not seeing it yet, we can’t fully endorse everything that they say, but if nothing more, you get a little entertainment, and you never know, it could also be educational too. The director Andy Wells is well known for creating some high quality documentaries, so we are expecting some depth in there, and with Andi Osho and Anna Richardson presenting, expect some fun too. We are hoping for a balance of honest clarity and good old entertainment too.

]]>The London office of branding agency Garden is excited to announce the launch of the new brandSummerhill+co – a London based company offering a carefully curated collection of luxury furniture brands.

John Summerhill of the European Design Centre decided that after 35 years in the luxury furniture business building a brand by product addition, that it made sense to build a brand with a full product portfolio. In order to do this he turned to London based branding company Garden.

After studying the market and working out the barriers for a new brand in this space, we built a clear strategy that tackled the hurdles such as defining & identifying the right name, proposition and positioning and then creating a conceptual brand that targets the quality end of the market, aimed at designers, architects and design specifiers of the very best quality furniture available on the market. As a company that sells multiple brands and product types, we needed to create a brand that could deal with this as an issue.

Our visual approach to the brand was to create something that has an organic feel, that always adapts to suit the situation it is in, and builds a perfect visual system that always feels part of the Summerhill+co brand, while working nicely with every scenario, complementing some very well respected brands but allowing them to retain their own personality and identity.

So from clear brand strategy, new name, adaptive brand system through to tone of voice and attitude, and on to SEO strategy, application across literature, packaging, environment, website and digital, Garden has taken a well established but functional player and re-aligned them to reflect a more personality-driven, bespoke and trend-consultative offering.

The London office of branding agencyGarden is excited to announce the launch of the new brandSummerhill + Co - A London based company offering a carefully curated collection of luxury furniture brands.

John Summerhill of the European Design Centre decided that after 35 years in the luxury furniture business building a brand by product addition, that it made sense to build a brand with a full product portfolio. In order to do this he turned to London based brandingcompany Garden.

Garden created a brand strategy aligned to this philosophy and created a brand concept that could sit alongside some of the most famous furniture brands in the world whilst representing the ethos of Summerhill + Co.

]]>Branding agency Garden have re branded the Kuwait architects and engineers Pace! The final brand carried forward aspects of the old brands elements, such as the colour red and the square, but making the whole thing feel contemporary, clean and fresh.

Part of the old brand was a red square, we have taken this element and made this a key item to their new brand, taking the simplicity and power of this basic form, making it an iconic symbol of the Pace brand. You can view a casestudy of the project here; http://brandingbygarden.com/clients/pace/

]]>This is a brief view into the London Garden branding studio, and the environment that the design team live, work and play. We have created our space to be welcoming, fun and arranged for creativity. From toy robots, vintage packaging and acoustic and electric guitars, to play-doh and even astro turf, which somehow makes the work environment feel homely. We feel we are a branding agency that has created a great place to be.

(By the way, big thanks to Unto This Last who create lovely yet simple furniture and who have been very helpful.)

]]>From time to time we cannot escape the greenness of our ways, …and Christmas is no different.

We got a bit over-exited – the Christmas carols sounding throughout the studio, cookies on the table – all hoping for little frozen crystals to start dropping from the sky. So what the heck, we thought we would let one of our designers create a Garden themed seasonal decoration to go with our bells and holly.

]]>We arrived, from London City Airport via Schiphol and a groovy double decker train, in what seemed like minutes.

Quickly set up temporary studio in a very nice apartment overlooking the Prinsengracht Canal, courtesy of Airbnb.

Then off to the ISE exhibition at RAI Amsterdam…

… where our client MOOD were present on a very exciting bespoke exhibition stand – the design for which was grown in the Garden Studio. It was very well received by Mood and their visitors alike and we were very pleased with the result… take a look here…

It was quickly concluded that Amsterdam would be a very agreeable place for a permanent studio and that a boat on the canal would be perfect location. Preferably within a short distance of our favourite bar, ‘t Smalle on the Egelantiersgracht.