Marketing commentators often attribute the success of Amazon to its advanced personalisation strategy. And with good reason.

The ecommerce giant’s approach goes way beyond the basics. Machine learning helps the brand predict and shape consumer behaviour in real time. Each customer experiences contextually relevant messages that maximise conversions at every stage of their journey.

AI has been receiving a lot of attention in the media lately as it finds increasingly more application in a number of industries.

This is especially exciting since improvements in neural machine translation (‘NMT’) now mean that it’s possible for numerous language combinations to often get translations that are not only intelligible, but actually quite good.

"Rivals should be utterly terrified," The Motley Fool's Senior Technology Specialist said of Facebook's entry into the dating industry.

Such rivals seem to be masking that terror by expressing enthusiasm for the move or raising concerns about whether Facebook can be trusted with such personal data following the Cambridge Analytica revelations.