Video-On-Demand - Europe's main markets in the aftermath of Netflix world conquest

This study aims to identify and describe the key characteristics and challenges of the developing market of pay video-on-demand services by focusing on the United States market and major European markets (Germany, Spain, France, Italy, United Kingdom).

The study comprises three parts:

offering and pricing models of pay video-on-demand services and the means of interaction between the service providers and content rights holders;

marketing and competitive positionings adopted by pay video-on-demand service providers in the markets studied;

growth factors and profitability conditions for transactional video-on-demand and subscription video-on-demand services, focusing on real-world examples of international players and their local competitors.

List of players

ABC on-demand

ALL-IN Movie&TV

Amazon

Arte VOD

AtresPlayer Videoclub

BBox VOD

BT

Canalplay

Catalogo R

Cineclick

Cinema Monatsticket

Clipfish

Club Vidéo SFR

Crunchyroll

El Corte Inglés Cine Y TV Digital

Euskatel Videoclube

Filmin

Filmotech

FilmoTV

FnacPlay

GooglePlay

HBO Now

Hulu

Iminéo

iTunes

Maxdome

Microsoft Store Movies & TV

Movistar Videoclub

Movistar Videoteca

MUBI Europe

MYmovies Live

MyTF1 VOD

Netflix

Nolim Films

ONO Videoclub

Orange

Orange Videoclub

PlayStation Video

Pluzz VOD

Popcornflix

RégloTV

Sky Now

Televeo

TIMvision

Universciné

VideoFutur

Videoload

Videothek Unitymedia

Viewster

Virgin Media

Vodafone Videothek

Watchever

Wuaki.tv

YOMVI

Slideshow Contents

Typology of pay services and market positionings of offerings

Pricing models & price positioning

Means of interaction with rights holders

Service positionings

Competitive positioning

SVOD: primary growth driver for video-on-demand

The United Kingdom: the market leader in Europe

Germany and France: developing markets

Italy and Spain: emerging markets

The United States: the largest VOD market worldwide

Profitability conditions

Growth factors

Different challenges depending on the type of service and player

Video-On-Demand - Europe's main markets in the aftermath of Netflix world conquest

4. Competitive positioning4.1. Major video-on-demand market trends4.1.1. A booming sector4.1.2. SVOD driving value growth in on-demand services4.1.3. Netflix is a growth driver in all countries4.1.4. On-demand consumption complements rather than competes with pay-TV4.2. Different competitive environments depending on country4.2.1. United Kingdom: the market leader in Europe4.2.2. Germany and France: developing markets4.2.3. Italy and Spain: emerging markets4.2.4. United States

Table 1: Average price comparison of four TVOD services for selected movies and series, France, February 2016Table 2: Overview of the various subscriptions available for Netflix's streaming serviceTable 3: List of original series and series distributed exclusively by Netflix worldwide as of 31 December 2015Table 4: List of original series and series distributed exclusively by Amazon Prime Instant Video in countries where the service is available as of 31 December 2015Table 5: List of original series distributed by Hulu in the United States as of 31 December 2015Table 6: Characteristics of the major on-demand services in the United Kingdom, end of 2015Table 7: Characteristics of the major on-demand services in Germany, end of 2015Table 8: French VOD platforms ranked by number of usersTable 9: Characteristics of the major on-demand services in France, end of 2015Table 10: Characteristics of the major on-demand services in Italy, end of 2015Table 11: Characteristics of the major on-demand services in Spain, end of 2015Table 12: The major VOD and OTT video services of cable operators in the United StatesTable 13: Comparison of the major subscription services in the United States

List of Figures

Figure 1: Price positioning comparison of select subscription services in the United KingdomFigure 2: Value distribution for TVODFigure 3: Illustration of the SVOD business modelFigure 4: Comparison of growth in the number of VOD services in major European countries between February 2012 and December 2015, by country where service was establishedFigure 5: Fixed broadband penetration rates in the major European markets between 2010 and 2015Figure 6: Mobile broadband penetration rates in the major European markets between 2010 and 2015Figure 7: Revenue growth comparison between SVOD, DTR and EST, Europe, 2010-2015 (million EUR)Figure 8: Revenue growth comparison between SVOD, DTR and EST, United States, 2010-2015Figure 9: Revenue growth comparison between SVOD, DTR and EST in the major European countries, 2010-2015Figure 10: Comparison of SVOD revenue growth in major European market, 2010-2015Figure 11: Marketing spending by Netflix worldwide, 2011-2015Figure 12: Pay-TV penetration in TV households, 2010-2015Figure 13: Average annual expenditure on pay-TV (per subscribed household) and on video-on-demand services (per TV household) in 2015Figure 14: Percentage of households with a double subscription to pay-TV and SVOD and those with a SVOD-only subscription, in the major European countries and the United States, 2015Figure 15: Growth rates for the various types of VOD service and pay-TV in EuropeFigure 16: Growth rates for the various types of VOD service and pay-TV in the United StatesFigure 17: UK's market share for the various types of VOD service and pay-TV in Europe (in % of European revenues)Figure 18: Breakdown of the UK's video-on-demand revenues by type of service, 2010 and 2015Figure 19: VOD services by genre in the United KingdomFigure 20: Subscriber growth for the three major SVOD services in the United Kingdom (millions of subscribers)Figure 21: Contractual release windows in the United KingdomFigure 22: Germany's market share for the various types of video-on-demand service and pay-TV in EuropeFigure 23: Breakdown of Germany's video-on-demand revenues by type of service, 2010 and 2015Figure 24: VOD services by genre in GermanyFigure 25: Regular use of the major video-on-demand services by German users, early 2015Figure 26: Overview of the legally defined release windows for subsidised films in GermanyFigure 27: France's market share for the various types of video-on-demand service and pay-TV in EuropeFigure 28: Breakdown of France's video-on-demand revenues by type of service, 2010 and 2015Figure 29: VOD services by genre in FranceFigure 30: Overview of the legally defined release windows in FranceFigure 31: Italy's market share for the various types of VOD service and pay-TV in EuropeFigure 32: Breakdown of Italy's video-on-demand revenues by type of service, 2010 and 2015Figure 33: VOD services by genre in ItalyFigure 34: Spain's market share for the various types of VOD service and pay-TV in Europe (in % of European revenues)Figure 35: Breakdown of Spain's video-on-demand revenues by type of service, 2010 and 2015Figure 36: VOD services by genre in SpainFigure 37: United States' market share for the various types of VOD service and pay-TV worldwideFigure 38: Breakdown of the United States' video-on-demand revenues by type of service, 2010 and 2015Figure 39: Contractual release windows in the United States

Published By:
iDate ResearchProduct Code:
iDate Research110

Did you find what you are/were looking for
?
If not, read below and browse through other relevant pages for similar market research
reports OR get in touch with us through the form/contact info in your right navigation
panel and well share relevant market report titles for you to explore.

Notes:
Sales, means the sales volume of Trade Management Software
Revenue, means the sales value of Trade Management Software
This report studies sales (consumption) of Trade Management Software in United States market, focuses on the top player...

Notes:
Production, means the output of Building Service
Revenue, means the sales value of Building Service
This report studies the global Building Service market, analyzes and researches the Building Service development status and forecast in Un...

Research Support / Custom Research

If this business study does not have the data and information analysis you need,
contact us with your research requirements. We explore available market research
reports to map your needs and share report titles with you. Alternatively, we can
also offer custom research that suits your budget and timelines. Share your information
requirements here.

Using our subscription option, you get access to market research reports and industry data of Consumer Goods market as per your needs. Get the best of Consumer Goods research reports by utilizing your research budgets in an optimum way.