Nako Watches

Branding + Stationary + Marketing + Design

Visual identity for an up and coming watch manufacturer Nako Watches. Nako Watches SA, meaning 'time' in Sesotho, approached Vixion at the beginning of their journey as a company. They needed a strong visual identity that would elevate them above local competitors and still give an international look and feel. The colour scheme needed to fit current trends in the watch industry and the visual communications would need to meet those of international standards.

Don't watch the clock; do what it does. Keep going.

- Sam Levenson

The brand identity for Nako Watches is simplistic in design, cool in colour and represents a modern and trendy african story. The aim was to find a middle ground between what the international market is leaning towards without loosing too much of the brand vision.

The resulting applications accommodate a simplistic yet bold visual system based on clean layout, a cool and dark color palette and sharp typography in the form of Gotham.

Related Projects

Established in 2018, Vixion is a design and brand agency from South Africa passionately building brands that earn a spot in people's lives. As creative visionaries, everything we do is focused on helping brands simplify and clarify who they are and what they stand for.