in this online class, I’m about to show you a system to help you find places to give a talk + how to craft a talk that creates raving fans who want to buy from you…

<b>but don't know how</b> (as in, you don't know what to say, or what people want to hear)...

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...or you don't know where to find speaking gigs...

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...or you've done speaking before, but no one bought from you...

…AUTHENTIC TALKS THAT SELL will show you …how to get in front of more people, …how to create an engaging talk, …and how to generate more revenue from your talks.

This is a speaking training online course and step-by-step system that takes you through a clear process I’ve developed over the years of doing hundreds of talks + working with hundreds of my clients on their talks.

Here’s how it works…

AUTHENTIC TALKS THAT SELL is a speaking training online course that you can take at your own pace.

It consists of 5 Training Modules – and each module is full of easy-to-consume videos, handouts, templates, checklist, and cheat sheets.

Here’s what you get that’s different from other public speaking courses…

Module 1 – How to Craft Your Signature Talk

The Elements of Your Signature Talk:

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Craft a strong Point of View that speaks to your target market (you’ll also get help determining your target market if you’re still unsure!)

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Create your Signature Story – THE story that will instantly connect with your ideal clients.

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Develop teaching content that’s engaging + inspiring.

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Identify and own who you are – how to identify and develop your style, your tone, and all the idiosyncrasies that make your audience fall in love with you.

Putting Your Signature Talk Together:

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Create a powerful talk outline – how to organize your content points so the entire presentation leads to people wanting to buy.

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Prepare for your Signature Talk for ANY event – I’ll show you how to take your talk and turn it into a 1-minute talk, a 10-minute talk, a 30-minute talk… all the way up to a 90-minute presentation.

Module 2 – How to Deliver Your Talk

Reading and Connecting with a Room:

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What to do as soon as you walk into the room – before your talk even begins!

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How to read an audience based on what has happened before your talk and what is scheduled to happen after your talk.

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How to watch how the room responds (and how to get the room to respond in the right way to you).

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What to do in difficult situations – how to deal with difficult people at the mic, an unresponsive crowd, tech issues, team dilemmas, and more.

Selling to the Room:

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How to collect names and email addresses, so you walk out of your talk with all of those hot new leads.

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How to convert the room – how to sell people throughout your talk + deliver a powerful pitch (without feeling awkward, pushy, or sleazy).

Module 3 – Logistics & Organization

Preparing for Your Talk:

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How to practice – yes, there is a right way and a wrong way to practice. I’ll show you the most important parts of your talk to practice (and how to do it in a way that doesn’t eat up all your free time).

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What to pack – you’ll get my personal list of items to bring, so you’re prepared to handle any situation that may come up during your talk.

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How to communicate with the host – because knowing what to say and ask the host is crucial in making sure your talk goes well.

After Your Talk:

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How to follow up with the host in a way that will open the door for future speaking invitations.

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How to evaluate your talk after the fact – what numbers to look at, how to identify areas for improvement, and how to troubleshoot for next time.

Plus – The Savvy Speaker’s Checklist: you’ll get my personal checklist for everything you need to take care of before, during, and after your talk.

Module 4 – The All-Important Follow-Up

Sorting Your Leads:

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How to identify the different categories of leads from your talk.

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What to do with your new buyers, so they’ll want to come back for more.

Reaching Out to Non-Buyers:

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Exactly what to do with your hottest leads to move them into the “buyer” category.

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How to reach out to your lukewarm non-buyers to strengthen your relationship and eventually turn them into buyers, too.

Module 5 – Getting Booked for More Speaking events

How to Get Local & National Speaking Events:

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The outreach strategy that ensures you always have an upcoming speaking gig on the books, and more opportunities in the pipeline.

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How to delegate your outreach strategy (even if you’ve never hired someone) – so it’s not just one more thing on your plate.

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Ways to help the host fill the event – because not every organization knows how to get the maximum number of people in a room.

How to Set Up Your Own Speaking Events:

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The difference between retreats, 1-day events, workshops, and larger events – and how to choose the right one.

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How to organize your event – including a proven agenda for the day that maximizes your audience’s attention span + pinpoints the exact right time of day to make your offer.

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Fill your room – how to market your own event and put as many butts in the seats at possible.

Creating your Speaker Materials:

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The materials you need in order to start booking more gigs (your Speaker One-Sheet, your Speaking Web Page, and your Speaking Reel) – how to create them, and what to do with them once you have them.

And throughout the entire program you’ll also be receiving my handouts, checklists, scripts, templates and more!

If I was able to become a good speaker, you can, too.

I created this program because speaking did NOT come naturally to me.

When I first started, I had ZERO speaking skills.

I’m a lifelong introvert who grew up feeling more comfortable speaking to animals than to other human beings. So getting up in front of a room full of people was one of the biggest challenges I’ve ever faced in my business.

My presentation was awkward.

My pitches were painful.

I didn’t even know how to walk on or off the stage!

(My event planner used to make me practice until I could sit down and stand back up gracefully and comfortably.)

Let’s just say, I have some killer trainwreck stories.

And believe me – my self-confidence took some major hits when things didn’t go well in front of a lot of people.

So why did I keep doing it?

Because speaking gives you the best return on your time.

When a potential client has the chance to connect with you face-to-face, she is much more likely to feel like she has a relationship with you.

When she sees you in front of a room as an expert, she’s more likely to trust you.

And when you learn how to become a masterful speaker who can deliver a pitch that feels inspiring (as opposed to sales-y, awkward or pushy), she is much more likely to buy from you.

But the ROI isn’t just in terms of dollars.

It’s one of the fastest ways to grow your business – and one of the fastest ways to create more free time for yourself.

So I forced myself to stick with it, learning through trial and error.

And I got better. Much better.

I now speak on dozens of stages every year.

Some of those stages are in front of other people’s audiences.

And some of them are my own events that I host each year. I host large 3-day events with 100-200+ people, small intensives with only about 15 attendees, 1-day workshops, and everything in between.

I’ve also worked with hundreds of clients on THEIR talks, pitches, and speaking events.

Some of them started out as comfortable speakers, but many were starting from scratch (and were absolutely terrified of speaking, just like I used to be).

So believe me when I say – you can learn to do this, too.

“I now feel ready to speak from the stage.”

I got the coaching & advice I needed without feeling rushed or overlooked. After completing the training, I had the confidence to create a full 1-day workshop and now feel ready to speak from the stage about my offers.

The Investment

My private clients pay over $20,000 a year to get my direct guidance…

And I’ve hosted an in-person Speaking Masterclass for $2,000 per person…

But I am SO passionate about helping more entrepreneurs learn how to become powerful speakers because I know that speaking is the #1 way to attract your ideal clients, form a deep connection with them, and increase your sales.

So I knew I wanted to create a program that more people could take, even if they couldn’t come to an in-person speaking training with me.

And while I’ve ended up putting even more content into this program than I originally planned…

And while the material in this program could easily result in thousands and tens of thousands of dollars for you in new clients…

ARE YOU READY...

Then I invite you to join us

YES! Sign me up for Authentic Talks That Sell!

PAY-IN-FULL

3 INSTALLMENTS

MY PERSONAL GUARANTEE:

I want you to be MORE than satisfied with the information delivered in Authentic Talks That Sell. I’m giving you 30 days to test-drive the program. If for some reason this course doesn’t meet your expectations, we’ll send you questions to prove that you’ve been listening to the classes. Assuming you answer the questions to show you’ve been utilizing the material and send us those within the 30 day period, we’re happy to give you a refund up to 30 days from the date of your purchase. You have my word on it!

“I’m booked for various speaking opportunities!”

I needed to get over my dread of speaking in front of groups. I’m no longer afraid of talking in front of groups, and I am being approached and booked on various speaking opportunities — including televised events. I also feel confident commanding more money for these events.

PLUS – when you join Authentic Talks That Sell, you’ll also get the chance to work with me in person…

A pair of free tickets to Master Your Money 2018

At this event you’ll finally get unblocked and totally clear about your path to generating more income. Speaking is just one of my Top 6 Revenue Generating Activities – at this event you’ll learn them all.

Questions?

Q. What if I’ve done talks before?

A. That’s great! In this online class, we’re going to teach you how to connect with the room and entertain your audience – AND how to sell (and make sure you walk out of the room with a handful of sales conversations or new clients).

So if you’ve done speaking events and other public speaking courses before, but feel like you could have converted more of the room, then you’ll definitely want to join Authentic Talks That Sell. I’m known for my sales ability and have sold everything from free sessions to $20K+ programs from the stage. Believe me when I say – I can help you close more of your rooms.

Q. What if I’m terrified of speaking?

A. First – know that everyone is. (Studies show that public speaking is one of THE top fears out there.)

Second – this is my specialty. I’ve been through the terror personally, and I work with clients every year who go through this fear, too. So I have built this system with templates and scripts for you to follow – to make that first (or next) event easier.

Q. What if I don’t know where to find or how to book speaking events?

A. No worries! You’ll learn where to find them AND how to create your own in Module 5.

Q. How is this different from other programs, courses, or training about speaking?

A. A lot of programs focus on having you memorize or craft a formal talk. They don’t teach you how to connect to a room and be able to intuitively shift topics or change in the moment. Which has you come across as stiff and scripted – and people won’t resonate with you as much (or buy from you).

My system is all about giving you the pieces to put together, but still having you stay authentically you.

I feel SO much more comfortable stepping onto a stage to talk about my business. I know I can lead an entire workshop – whether it’s 1 hour, 3 hours, or an entire day.

Cheryl Binnie | Copywriter & Writing Coach, www.CopyLuv.com

YES! Sign me up for Authentic Talks That Sell!

PAY-IN-FULL

3 INSTALLMENTS

MY PERSONAL GUARANTEE:

I want you to be MORE than satisfied with the information delivered in Authentic Talks That Sell. I’m giving you 30 days to test-drive the program. If for some reason this course doesn’t meet your expectations, we’ll send you questions to prove that you’ve been listening to the classes. Assuming you answer the questions to show you’ve been utilizing the material and send us those within the 30 day period, we’re happy to give you a refund up to 30 days from the date of your purchase. You have my word on it!