This study is conducted to evaluate the supply effectiveness of the Long-term Secured Public Rental Housing (LSPRH) program implemented by the City of Seoul since March, 2012. To estimate the residential intention of potential applicants for the housing program, two logistic regression models of residential intention are estimated based on the residential characteristics of real residents. The purpose of this model estimation is to find out factors influencing the supply of LSPRH and thus to suggest the ideas for improving the effectiveness of the rental housing program operation. The analysis result shows that financial condition, income level, and public support are the major determinants for selecting LSPRH. It is also revealed that those who are currently living in rental housing or living in a house more expensive than those in nearby areas have higher residential intention for the LSPRH program. The result also presents that some problems associated with the traditional rental housing programs - such as visually recognizable low-quality exterior building design or the concentration of rental housing on limited spots - could be solved by this new type of public housing program. Lastly, one interesting finding different from previous research is that people with the intention to move into either traditional rental housing or LSPRH do not necessarily prefer a more spacious house than their current rental house.

Cho, Y. K. (2000). A study on the important factors have an effect on residential satisfaction of the permanent rental apartment housing, Master Thesis, Konkuk University (in Korean).

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Han, S. S. and Choi, J. S. (2004). "A study on the improvement of the community facilities for the community activation and management in public rental housing complex." Journam of the Korean Housing Association of Conference, Korean Housing Association, pp. 419-423 (in Korean).