In the Twitter app for iOS or Android, tap the analytics icon visible in your Tweets. Make sure you have installed the latest version of Twitter for iPhone, iPad, or Twitter for Android.

The Tweet activity dashboard is available to users who primarily Tweet in Arabic, Brazilian Portuguese, Danish, Dutch, English, Filipino, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Norwegian, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Turkish, and have had an account for at least 14 days. We’re working to roll this out to everyone soon.

How to use the dashboard

Desktop:

Click into an individual Tweet to see specific data for that Tweet:

Mobile (available on Twitter for iPhone and Twitter for Android apps):

Tap the Tweet to view the Tweet detail page, and then tap View Tweet activity:

From the Tweet activity page, you can see how many times people viewed and engaged with your Tweet, and how they interacted with it:

Definitions

App install attempts: Clicks to install an app via the Tweet's Card

App opens: Clicks to open an app via the Tweet's Card

Detail expands: Clicks on the Tweet to view more details

Embedded media clicks: Clicks to view a photo or video in the Tweet

Engagements: Total number of times a user interacted with a Tweet. Clicks anywhere on the Tweet, including Retweets, replies, follows, likes, links, cards, hashtags, embedded media, username, profile photo, or Tweet expansion

Engagement rate: Number of engagements divided by impressions

Follows: Times a user followed you directly from the Tweet

Hashtag clicks: Clicks on hashtag(s) in the Tweet

Impressions: Times a user is served a Tweet in timeline or search results

Leads submitted: Times a user submitted his/her info via Lead Generation Card in the Tweet

Likes: Times a user liked the Tweet

Link clicks: Clicks on a URL or Card in the Tweet

Permalink clicks: Clicks on the Tweet permalink (desktop only)

Replies: Times a user replied to the Tweet

Retweets: Times a user retweeted the Tweet

Shared via email: Times a user emailed the Tweet to someone

User profile clicks: Clicks on the name, @username, or profile photo of the Tweet author

FAQs

Why can’t I access the Tweet activity dashboard?

To access your Tweet activity details (on desktop or mobile), you’ll need to first make sure you’ve logged in to analytics.twitter.com and turned on analytics for your account.

If you are having trouble accessing the Tweet activity dashboard, your account may not meet one or more of the following requirements: