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Digital Advertising

What is digital advertising? It’s advertising that you know is working because we can see, often in real time, whether we’re getting results.

While traditional advertising primarily uses interruption as a means of getting new customers. It shoots for broad demographics like women of the new generation who like fashion who may or may not even be in your area.

The issue often is that it can be hard to track how people actually react to your ad.

We can’t clearly attribute a sale to a specific ad or campaign. We may get a little help with our analytics from the customer if they fill out a “Tell us how you heard about us” section. There are many more techniques, of course.

We shall teach you how to form a digital advertising campaign and make it effective for small and big businesses.

Join our course now.

Course Outcome

Drive new business to your website.

Identify clear actions that will improve the performance of your website.

Digital Advertising Training FAQs.

Is this course for me?

This course will help you become a savvier report user by improving your understanding of where your data comes from and why it appears the way it does in your reports.

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Why should I care or use this?

If you own a business, chances are your website plays a crucial (maybe primary) role when it comes to revenue. Most consumers may never even meet a customer service or sales rep, so your site is the only thing guiding your user to a purchase. You need to learn the science of digital advertising.

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How can I find out how people discover my website and keep them coming back?

Reports such as Google Analytics’ Keywords report shows you which search engine keyword search terms deliver traffic to your site, and just how effective your search engine marketing (SEM) efforts are. We will teach you this and all other techniques of digital advertising.