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Sunday, December 16, 2012

Rare 1938 Snow White Lobby Card Set

Here's a look at a nice series of eight lobby cards that date from 1938 and were promoted in the original pressbook as "Deluxe Hand-Colored Stills". They differ in imagery and design from the other set used during this time period. Distributed by RKO, they measure 11" x 14" and sport a gloss finish. Featured are several scenes not often depicted in the promotion of the film. The set sold in auction on November 18, 2011 for $1,792.50 (USD).

The lobby cards were originally sold for $2.00 a set to theatre owners via the 1938 "New Edition" Snow White pressbook. Pictured on the same page are the 8x10 promotional stills mentioned in earlier post.

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This blog is not affiliated with the Walt Disney Company or any other corporate enterprise. It is an independent fan site dedicated to all things Snow White. All images are copyrighted by their respective copyright owners and are displayed only for historical, archival, and celebratory purposes.