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Creative parenting.

By: Elen Kristvik

Being creative with your children is what Alexandra Robinot Bodd (34) and Mira Kahn’s (31) work project is all about. The two entrepreneurs are young moms who wanted their own kids to step away from the screens.

They combine motherhood with a new reality as entrepreneurs of Kreakid – a subscription offer that sends out monthly boxes containing playful creative projects for children. Their aim is to help more parents create valued family moments together with their kids, while furthering the child's development through creativity.

IN WHAT WAYS CAN CREATIVE WORK HELP FAMILIES COME TOGETHER?

ALEX: It is exciting to create something together with your child using your hands, not knowing exactly what will come out of it. To sit down around the kitchen table and do crafts together is enjoyable for the entire family.

MIRA: It is important and fun to create with real objects that you can touch and feel. We live in hectic times, and a TV or iPad seems like an easy solution to entertain your child. By making it easy for children to use their hands, minds and imagination, they will learn and develop through play. It is important that parents participate and facilitate for this to happen.

"By making it easy for children to use their hands, minds and imagination, they will learn and develop through play."

WHAT CHALLENGES DO YOU FACE AS START UP ENTREPRENEURS WHILE BEING PARENTS TO SMALL CHILDREN?

ALEX: We are very proud of being female entrepreneurs. There isn’t that many of us, unfortunately. I am proud that I manage to balance my work and family life. It is great to have the opportunity to test different Kreakid projects on my three kids. They are in the age group where creativity is key for development. And if my little test panel enjoys the projects we know that we are on the right track. There are many late nights, but it is so worth it – to create and build something of your own from scratch.

MIRA: It is just the two of us, so we make up all the roles: the administrative, marketing, sales, logistics. My background is in marketing, but there is so much more to running a business. We are learning as we go – we are sort of educating ourselves as photographers, designers, copy writers and all other roles needed along the way.

DO YOU HAVE ANY TIPS FOR BUDDING ENTREPRENEURS?

MIRA: Just do it! You don’t have to quit your job, start small. Try your idea out in a small scale on some potential customers. If they like it, you know you probably have something. Don’t jeopardize your house and home – be sensible and realistic.

ALEX: Do something you are passionate about. For us, realizing how crucial creativity is for a child’s development, made us want to start a company that helps families to be creative.

"We are very proud of being female entrepreneurs. There isn’t that many of us, unfortunately."

What is Kreakid?

A Kreakid box is delivered home once a month. It is suitable for children between three to eight years. It consists of three projects/experiments, with all the materials you need to create, play and explore. When a project is done the child has a toy to play with. The aim is to help children develop motor skills, by using their hands to cut, glue, tape, and mix materials, and to understand numbers, form and geometry. They also have to use reasoning and learn how to collaborate. The projects are adapted to fit the education plans for kindergarten, first and second grade.

For every box sold, Kreakid donates one project to Refugees through Save the children.

”Even though we are a small company, we want to give something back to our community”.

This interview has been conducted without promotional intentions. Stokke supports entrepreneurs who follow their dreams to enrich the lives of children.