Data Monday: Mobile Web Use vs. Mobile App Use

One of the appeals of a mobile Web solution over native mobile applications is the ability to reach a wider (across multiple platforms) audience. Here are some examples of companies doing just that.

Slightly more Americans (36.4%) use their mobile browser than access applications (34.4%). (source)

More than 700,000 people use the Financial Times' Web-based mobile application to access news and other content, making it more popular than the version sold in Apple's App Store. (source)

Facebook's top mobile client is m.facebook.com (Facebook's mobile Web site) with 18% of total new Facebook posts. Android, iPhone, and Blackberry are next each with about 4% of total new Facebook posts. (source)

Twitter's top mobile client is m.twitter.com (Twitter's mobile Web site) with 14% of total unique users. SMS is next with 8% of total unique users. Then Twitter for iPhone (8%) followed by Twitter for Blackberry (7%). (source)