List Summary: Reviewing subscribers who were not imported

After you've imported a list into WordFly, you'll be redirected to the List Summary page.

At the top of the summary page, you'll see how many subscribers were successfully imported into your list. You'll also see the number of subscribers that were not imported. Subscribers who were not imported have some sort of issue that suppresses them from the final import.

DEFINING NOT IMPORTED

Subscribers who were not imported

These subscribers are suppressed due to an existing issue like an existing unsubscribe event, an invalid address, a data error or the address is a duplicate in the list data.

Subscribers who opted-out of the list or manually unsubscribed

These subscribers reflect the number of hard bounces in the existing list and any new hard bounces or unsubscribers that come in from the campaign that used this list.

The number of subscribers who were not imported is tallied from several areas. As such there are several places on the List summary page where you can see subscribers who were not imported:

Under the List History section, you can see all the duplicates not imported.

Under the Subscriber Import Issues section, you can see all the hard bounces, unsubscribes, invalid addresses and data errors for addresses not imported.

Under the Subscriber Import Issues section, click the Export button to receive a full report of issues including abuse complaints.

You can also view the List Summary page after a campaign has been sent. The number of Subscribers who opted-out of the list or manually unsubscribed are updated to show the number of abuse complaints, hard bounces and opt-opts we received from your subscribers.

In the next section we will review more about why subscribers are not imported.

Why were some subscribers not imported?

There are a few reasons why a subscriber might not make it into the final subscribers who are currently in your list. The total subscribers not imported will appear at the top of your List Summary page.

If the subscriber has a hard bounce associated with their address, WordFly recognizes it as an invalid address. Hard bounces show up under the Subscriber Import Issues section, click on the Hard Bounces tab to review all the addresses with this issue. Learn more about hard bounces and more on how to manage hard bounces.

OPT OUT

If the subscriber has an opt-out associated with their address, WordFly recognizes the unsubscribe status. Opt-outs show up under the Subscriber Import Issues section, click on the Unsubscribes tab to review all the addresses with this issue. Learn more about how to manage unsubscribes in your account.

ABUSE COMPLAINT

If the subscriber has an abuse complaint associated with their address, WordFly recognizes the unsubscribe status. Abuse complaints do not show up under the Subscriber Import Issues section. You must click the Exportbutton under the Subscriber Import Issues section to download a full report that includes abuse complaints. Learn more about abuse complaints.

DATA ERRORS

If there are any data errors with the subscriber's information in your list, WordFly will not be able to import those addresses successfully. For example, "Email address missing" is a typical data error. Data Errors show up under the Subscriber Import Issues section, click on the Data Errors tab to review the issues. This tab is capped at 20 errors.

In the next section we will review how to override list import issues.

Overriding list import issues

You can override a few import issues after importing your list. Hard bounces, Unsubscribes and Invalid Addresses can be overriden for subscribers in any list.

Proceed with caution! These suppressions are in place to help your deliverability. For example, sending to hard bounces can land your emails on a blocklist. Or sending to unsubscribed addresses can lead to abuse complaints which can then lead to emails being blocked.

Example, overriding an unsubscribe

1. Go to Subscriber > Lists.

2. Select a List and click "View/Edit" to open it.

3. Scroll down to the bottom of the List Summary page and open Subscriber Import Issues.

4. Click the checkbox by the subscribers address and use the Actions dropdown to select an override option.

You can “Override for this list only” or “Override for this subscriber”. Either option will get this subscriber back on your mailing list and the subscriber will show up under Overrides. Use “Override for this subscriber" when you want to permanently remove the flag from the subscriber's record.

Export your import issues in WordFly

You can export your list import issues into a spreadsheet for each reviewing.

1. Go to Subscribers > Lists

2. Select a List and click "View/Edit" to open it.

3. Scroll down to the bottom of the List Summary page and open Subscriber Import Issues.