Outdoor Company Refuses PETA's Fat Kid Billboard

Showing a pudgy-faced kid about to scarf down a hamburger, with the tagline "Feeding Kids Meat Is Child Abuse. Fight the Fat," and steering motorists to GoVeg.com, PETA�s new billboard won�t be giving Jefferson City, MO residents food for thought anytime soon. The area�s outdoor-advertising company, Lamar Outdoor Advertising, has refused to display the ad. PETA claims the consumption of meat and other animal products has been linked to diabetes, obesity, and a host of other life-threatening diseases.