Oh My! George Takei Touts Old Navy's Cheermageddon

Already a sensation because he was a member of the original Star Trek crew. Already a sensation because of his prominence in social media. And now a sensation for belting out a version of Aerosmith's Armageddon theme, I Don't Want to Miss A Thing during last night's American Music Awards, George Takei touts Old Navy's Cheermageddon, a holiday sale of epic proportion.

Takei appears in two spots, created by CP+B, for the brand; a special :60 which aired once during the awards and a :30 which will air throughout the holiday season. Each spot touts the brand's Black Friday offerings.