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Higher Ed Live

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Higher Ed Live offers viewers direct access to the best and brightest minds in education and allows viewers to share knowledge and participate in discussions around the most important issues in the industry. Higher Ed Live provides live, weekly content about admissions, advancement, marketing, student affairs, and communications to higher education professionals. Episodes feature knowledgeable hosts conducting exclusive interviews with professionals from institutions; journalists; consultants; and other thought leaders.

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CleanStudent Affairs Live - Student Affairs Side Hustles

Some student affairs professionals are pursuing side hustles. Some folks are pursuing a side hustle in the hopes of turning it into a full-time opportunity, others to complement their primary student affairs role, and others to pursue needed financial r

CleanStudent Affairs Live - Using Images for Research, Pedagogy and Practice

What are the challenges and benefits of using imagery for research, teaching, and practice? How can images be used to explore concepts such as privilege, oppression, class, gender? What are practical examples of photo elicitation, photo voice, visual co

CleanMarketing Live - Marketing and Advancement: Colleagues and Partners — or Direct Reports?

On this episode, based on insights from the 2018 Survey of Digital Advancement by CASE and mStoner, Inc., and interviews with senior advancement and marketing professionals, Rob Zinkan is joined by Michael Stoner, co-founder and president of mStoner, In

What is the role of student affairs and student services in Canadian higher education? What are the salient issues facing student affairs in a Canadian context? How are these issues similar or different from other national contexts? On this episode of S

As schools look for innovative ways to reach alumni, peer-to-peer texting is emerging as an effective communications tool—and not just for annual fund appeals. It’s quick. It’s simple. And it avoids the challenge of attracting attention in an over

CleanHigher Ed Live: Special Edition - 20 Years of Webmastering at Illinois

The University of Illinois has a legendary history in technical achievement, with faculty and alumni creating such things as the first graphical browser, YouTube, and PayPal, to name just a few. This explains why the school is celebrating its 20th annua

It's a new year. What better way to kick things off than to check in on higher ed trends. We’ve tapped two Higher Ed Live OGs to bring you this episode. Hear from producer and host, Ashley Budd, and our network founder Seth Odell. Ashley will ask Seth

CleanStudent Affairs Live - Looking Back and Thinking Forward: Reflections, Stories and Predictions

Join past Student Affairs Live hosts Heather Shea and Ed Cabellon as they reflect back on learning, experiences, and stories as former hosts. We’ll also explore the current state of student affairs and predictions on where we’re heading as a profess

Getting and giving feedback about creative work presents some unique challenges in higher ed’s consensus- and committee-driven environment. In this episode of Marketing Live, author Todd Henry will provide guidance helping you put your creative team i

What is leadership education and what can we build in students now that will serve them well when facing the unknown challenges of the future? What does leadership look like in a digital environment? What is socially just leadership education and why is

How do we know that our alumni programs add value to the alumni we serve? How do we know what programs to keep, start, and stop? We use facts and data to manage change and growth. Understanding engagement metrics can help you answer these questions. Tun

CleanMarketing Live - The Path to a New Brand Story: Sweet Briar College

Learn how Sweet Briar College changed the narrative from “the school that nearly closed in 2015” to one of confidence, courage, and grit through a comprehensive marketing effort, including thorough constituent research, a refreshed brand platform, a

Learn how West Virginia University went from forgotten to followed on social media. Five years ago, WVU’s social media accounts were an afterthought… and it showed. The staff wanted to change that. Now, they're a leader in higher ed social media. Tu

You don’t need a large team or a huge budget to plan and execute a successful giving day for your institution. All it takes is some creative thinking and a bit of strategy to learn how to maximize your resources to achieve fundraising success. Join Mi

What is design thinking, and how can you use to address challenges at your institution? This episode will provide a crash course in the five-step human-centered problem-solving framework that focuses on high-impact solutions that meet both stakeholder a

It is estimated that esports will outpace traditional sports by the year 2022. Scholarships, academic majors, studios, arenas, competitions, and broadcast opportunities are appearing on an increasing number of college campuses. Why should we care? Who s

The annual AMA Symposium for the Marketing of Higher Education is November 4-7 in Orlando. The conference is the premier event in higher ed marketing, with more than 1,200 attendees expected. Headlined by top minds both inside and outside the higher ed

The SMSsummit team just wrapped up their 3rd annual Social Media Strategies Summit – Higher Education in NYC – a 3-day event jam-packed with case studies, social media insights, and great discussions among marketers. In this episode, #SMSsummit prod

CleanAdmissions Live - Best Practies and Successes in Maximizing Yield with your Campus Visit Program

Colleges and universities are facing a problem – the pool for prospective students is declining. This means that institutions need to be creative in thinking about their admissions processes. The smartest way to manage enrollment is to get more studen

PR practitioners in colleges and universities face different circumstances, concerns and situations than their counterparts in other industries. Twenty years ago, a group of senior leaders in higher education PR recognized this and banded together to cr

CleanHigher Ed Live: Special Edition - Why You Should Market to Working Adults

If you have ever lived with an 17 or 18 year old, you have seen the stacks and stacks of direct mail pieces from colleges. Most colleges and universities are comfortable marketing to this audience. But there is another, very large, market of working adu

Join Mirko Widenhorn, Strategic Consultant & Senior Account Manager from iModules for a ‘hot topic’ episode on using engagement scoring to help support your engagement strategy. We’ll talk about what to consider if you’ve started thinking about

Learn to connect with students naturally and authentically through mastery of the core principles and philosophy of texting. This session focuses on texting as a medium and how to best leverage it for better enrollment results and student outcomes.

CleanAdmissions Live - E-Expectations 2018: Online Behaviors of College-Bound High School Students

There’s a high school student who is a great fit for your institution, yet as she conducts her college search, she never really engages with your institution and enrolls elsewhere. Why? Because your digital presence didn’t meet her expectations. Exp

The National Association for College Admission Counseling’s (NACAC) National Conference will be held September 27 – 29 in Salt Lake City, Utah. Each year, the premier professional development and networking event for admission professionals and scho

Marketing and communications professionals have become quite familiar with an array of studies highlighting the public's declining confidence in higher education. In this episode of Marketing Live, vice presidents from AAU (Association of American Unive

It’s no secret — recruitment travel is exhausting. Early mornings, late nights, limited time and options for meals; it all takes a physical and emotional toll on many a road warrior. But it doesn’t need to be this way. In this episode of Admission

“Branding” is no longer a dirty word in Higher Education. The discipline is being embraced by all types and sizes of institutions and must be well understood by effective university marketing practitioners. Learn from two marketing communications le

As Chris Berman often says, "No one circles the wagons like the Buffalo Bills". Well, the wagons cannot be circled without good coaching, direction, and leadership. In this session, Joe will discuss how Florida Southern College earned buy-in from their

Editors note - Apologies for the audio quality of this episode, which incurred some distortion in the YouTube stream recording, and also lost the very beginning of the talk.
Live from the Mongoose Elevate user retreat and held on the south patio of the

CleanHigher Ed Special Edition - Higher Ed: Challenged as Never Before

Live from the Mongoose Elevate user retreat. Hear about how the economic, political and social changes in society are making the job of recruiting and retaining students more difficult – and more crucial – than ever before. Tune into this session on

Neuromarketing is the application of neuroscience to marketing. In this episode of Marketing Live, neuromarketing expert Roger Dooley will explain how to apply neuroscience and behavior research to better market to consumers by understanding their decis

CleanStudent Affairs Live - Hello, I’m Student Affairs: Undergraduate Courses and MOOCs as an Introduction to the Profession

Many student affairs professionals were guided into the profession through their undergraduate involvement or mentors suggesting the field. Recently, student affairs courses for undergraduate students have become more prevalent. What are the various str

CleanAdmissions Live - Training the Next Generation of Admission Professionals

Summer is the time when we look towards the upcoming higher ed year. In the world of enrollment management, this includes on-boarding new staff and retraining veterans on processes and procedures. On this episode of Admissions Live, we discuss the thing

Optimize your social strategy by understanding who your audience is and what makes them tick. This episode will focus on creating engaging content, top social media tools/resources, analytics, spending your marketing dollars in the digital space, levera

DNA is at the root of everything — in people as well as companies — when it comes to competitive advantage. In this episode of Marketing Live, Andy Cunningham, author of Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, will

Today’s prospect market requires higher education institutions to change their mindsets on how they approach student recruitment and retention. This necessary paradigm shift is leading efforts to “redesign the student experience,” which involves u

Personalizing your admissions decision notifications can be a step forward in cutting through the noise of today’s application process, but utilizing such a solution comes with a massive need for foresight, planning, and collaboration. Today’s episo

Transformative learning disrupts a learner’s worldview. It involves the development of knowledge, skills, and emotions. What experiential pedagogies best facilitate this kind of transformative student learning? What pedagogies can best work to support

How do you protect your institution, inform your leadership and keep a cool head when social media rumors are flying?Social media is instant, global and uncensored and has been a game changer in the public relations and marketing communications landscap

Day of Giving efforts are evolving and can have an impact on your Advancement operation beyond just one day of the year. In this episode, you’ll hear how Gonzaga and Saint Joseph’s University brought new energy into their Day of Giving with tools fr

With the decline in organic reach on social media, colleges and universities are relying more heavily on influencers. In this episode of Marketing Live, learn how Drake University has leveraged influencers for a social media-first approach to successful

What type posts generated the most engagement? What do members identify as positive and negative aspects of belonging to digital communities? What does "community" look like in an online space? On this episode of Higher Ed Live, Tony Doody interview

Growth within the enrollment management field is not always linear, and in particular, female admissions professionals may face tough questions and challenges as we progress within this field. How do you strike a work/life balance that still provides op

Higher education now recognizes the importance of an integrated branding and marketing strategy. This episode of Marketing Live will explore centralized and decentralized mar-com operations. We'll discuss the pros and cons. It doesn't matter how an inst

CleanAdmissions Live - Tweet the Veep: Admissions Leadership and Social Media

Should I tweet this? Is it appropriate to respond to that Instagram comment? Admissions leaders have been grappling with the internal cost-benefit analysis tied to these questions for years. Dr. Josie Ahlquist’s recent article, titled “Tweet the Vee

CleanStudent Affairs Live - Developing a Comprehensive Co-Curricular Record

How can we provide evidence that student learning occurs outside of the classroom? What is the best way to document students' co-curricular engagement? In what ways might students benefit from such a record? How can the culture of the institution influe

In today’s economy, how do you convince students (and parents) that studying what they love is worthwhile? Can rebranding build community and inspire confidence within your institution or unit? In this episode of Marketing Live, communications and mar

What are the hot trends and issues in Student Centers today? How do you best blend technology, aesthetics, amenities, and a sense of institutional pride into community spaces that cater to the needs of modern-day students? How can intentional student c

With May 1 quickly approaching, thousands of students are making one of the most important decisions of their lives; where to attend college. Since 2014, Michelle Obama's Reach Higher initiative has celebrated College Signing Day in an effort to encoura

CleanAdmissions Live - April in Admissions: Balancing Work without Burning Out

April is notorious for being one of the most challenging months in admissions. It seems to be a time when there's rarely a chance to take a breath, never mind a day off. There are yield events, counselor programs and vacation visitors on campus. We're j

Higher and post-secondary education professionals face intense scrutiny on several fronts. In these roles, we must have a working knowledge of college impact. And so, we need to understand the metrics that prove effectiveness. The newest volume of How C

Chris D'Orso is back for a special broadcast with Zachary Seidel from the NCAA Bracket-busting UMBC. During their historic run, UMBC's social media content stood up to big-time brands and won the hearts of thousands of new followers. Hear how this smal

Just a few years ago Garrett Lord was a student at Michigan Tech. Now he's the CEO of a career service platform called Handshake. His technology is helping students navigate their career search at 500 universities across the country. Tune in to learn ho

CleanHigher Ed Live Special Edition - Gators, Haters and the First Amendment: When a White Supremacist Comes to Campus

In the past several years many higher education institutions have come under attack by groups of radicals who are determined to push the limits of the First Amendment. On October 19, 2017, the University of Florida faced this threat when white supremaci

CleanStudent Affairs Live - Paying the Price: College Costs, Financial Aid, and the Betrayal of the American Dream

Join the conversation with, Sara Goldrick-Rab, author of Paying the Price: College Costs, Financial Aid, and the Betrayal of the American Dream as she shares research, issues, and strategies that are affecting affordability and student success. Please

At the heart of leadership lies persuasion. At the heart of persuasion lies storytelling. On this episode of Marketing Live, author, storytelling expert, and former admissions officer Esther Choy will dissect the art and science of storytelling. She'll

Email is critical to our business practices. So much so that the French had to write into law that you don’t have to check your work email when you go home. Over the last twenty years, it has replaced countless old technologies. From the office memo t

CleanAdmissions Live - Student Activism: The Impact on College Admissions

The recent tragedy at Marjory Stoneman Douglas High School in Parkland, Florida has provoked a significant increase in student activism across the country and lead to questions about how this may affect college admissions. Many institutions have made pu

Advancement Live is back with another new topic in our new format. Join Higher Ed Live hosts Andrew Gossen and Kim Infanti for a look at what is trending in university advancement shops.
This week: a recap of key insights from the Artificial Intelligenc

As winter begins to slowly fade away, admission offices all over the country are planning and executing accepted student events, enhanced communication plans, and engagement activities. It’s yield season! More so than ever before, enrollment managers

Learning is fun during the College and University Public Relations and Associated Professionals' (CUPRAP) three-day professional development conference. Attendees gain strategic insight and find out what’s trending in higher education communications.

When it comes to marketing communications teams, one size does not fit all. But no matter the size of your institution, the size of your team or whether you have a centralized or decentralized model, you can organize your team to successfully meet the n

Gearing up for a site redesign in 2018? Maybe this is your first big website project. More likely, you’ve been here before — say, five years ago, when you thought a fresh, responsive design, streamlined information architecture, and new content mana

Coordinating recruitment marketing campaigns is a significant undertaking that brings together various stakeholders and colleagues across our institutions. Incorporating both the voices and the skill sets of departments across campus, a collaborative te

How does one enact racial justice and decolonization in student affairs practice? What tools do student affairs educators need to effectively lead these conversations on their campuses? How will conversations at ACPA 2018 in Houston build on the work of

CleanStudent Affairs Live - Disability in Higher Education: A Social Justice Approach

What do student affairs educators need to know to develop an approach to disability that moves beyond access and accommodation? For the students we work with on our campuses, how does disability interact with multiple aspects of their identity and exper

Have you wondered what teens are thinking when they read — or ignore — recruitment messaging? Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices based on their need

Facebook is once again updating their algorithm for the News Feed; according to a press release last week, the update is designed to “to help bring people closer together by encouraging more meaningful connections on Facebook”. With this update, peo

Many postsecondary institutions use living-learning communities (LLC) as a tool for recruitment, engagement, and retention. Current research illustrates that solely having an LLC is insufficient as a means towards realizing these outcomes. In this sessi

85% of students state the primary reason they're going to college is to get a better job. The evolving trends in the working world and expectations from employers makes it a challenging landscape to navigate. Learn how universities can best prepare stud

Marketing leaders are change managers. When a substantial change takes place within your institution – be that a rebranding or repositioning, a name change, an alliance with another institution, or other major initiative – it will fall to the centra

Stories Archive. Stories Highlights. Following Hashtags. Instagram is making some significant changes, and they all add up to major opportunities for those of us in higher ed communications and advancement. In this episode of Advancement Live, Kim Infan

CleanAdmissions Live - Trending Topics in Admissions: A Year in Review

2017 marked a newsworthy year in college admissions. Popular culture, the political climate, social issues, and technology helped drive a national conversation about the status of college admissions in America; the good, the bad, and the ugly. One thing

Faculty and researchers can be hesitant when it comes to sharing their work on social media. It’s up to communication professionals to explain the value in sharing their work. Hear from a long-time social media pro about building trust with some of yo

CleanStudent Affairs Live - To Doc or not to Doc: Considerations for Pursuing a Doctorate for Student Affairs Practitioners

Are you a student affairs practitioner considering a doctorate? How do you know if this is the right step for your career path? Is a doctorate necessary for upward mobility in student affairs? What are the pros and cons of pursuing a doctorate? What are

Silos in higher education aren't limited to the departments within your immediate structure. Silos exist across campus. You see them among academic units, athletics, and business operations. More appear in foundations and student support services. Highe

On this episode of Student Affairs Live, host Tony Doody talks with Dallin George Young (Assistant Director for Research, Grants, and Assessment at the National Resource Center for The First-Year Experience and Students in Transition) and Mark Allen Poi

CleanAdmissions Live - Looking at Prospective Adult Learners Through a New Lens

We hear a lot these days about enrollment "fit" - the need for prospective students and schools to be closely aligned in order to ensure high retention and graduation rates. A laudable cause, no doubt, when it comes to the "traditional" student: those f

CleanHigher Ed Live: Special Edition - Marketing to Students in a Multimedia Landscape

In this new media age, marketing strategies require more than traditional modes of storytelling. And social media engagement requires integrating a variety of media across multiple channels.
During this webinar, Heather Eidson will share best practices

56% of higher education institutions will struggle to meet recruitment targets due to visa/travel restrictions, according to the recent Global Higher Education Survey conducted by TERMINALFOUR. Colleges that are able to adapt to quickly shifting politic

Paying to play with content on social media may seem frustrating, but it's actually giving us more value than ever before. Gone are the days of relying on organic reach, especially for small institutions.
On this episode of Marketing Live, Abby Meyer jo

Giving Tuesday and end-of-year giving are right around the corner, and generating donations for your institution means you need to drive donors to your giving form and get them through the process quickly and easily. In this episode of Advancement Live,

CleanStudent Affairs Live - Improving Policies for Transgender Students

Transgender college students face many barriers within higher education institutions. Student affairs professionals can be key to not only helping transgender students learn to navigate these barriers but also in working to remove barriers through polic

You know a mobile communication strategy has to be part of your admission marketing mix. Now it’s time to incorporate texting into your prospective student communication plan. On this episode of Higher Ed Special Edition, you’ll hear from enrollment

The annual AMA Symposium for the Marketing of Higher Education is coming up November 12-15. The conference provides an excellent opportunity to connect with more than 1,200 of your higher ed peers to hear industry trends and best practices, work through

CleanAdmissions Live - New Students Digital Expectations: More Insights from e-Expectations 2017

More and more, admissions and marketing departments are collaborating to reach prospective students. They are using social media and making digital marketing investments. The paradigm is (finally) starting to shift. Tune in as marketing and enrollment e

CleanAdvancement Live - What Will Communication for Alumni Affairs Look Like in 2027

This fall, we’re going to be thinking about the future on Advancement Live. For a strategic planning process to work, you need to focus on three things: how your audience is changing, how the world is changing, and how to best position yourself to del

Regardless of what tool you are using, the key to your content management system (CMS) is the content contributor. People say, “Content is king!” but we know it’s the person creating content wearing the crown. You can help your content contributor

CleanStudent Affairs Live - Searching for a Higher Education and Student Affairs Graduate Program

So you think you might be interested in a career in student affairs... for many, this means first looking for a professional preparation graduate program. But, with hundreds of master's degree-granting institutions focusing on student affairs or higher

Enrollment Management has not historically been a primary source for burgeoning college presidents. That trend seems to be changing as colleges wrestle with increased competition, tighter margins, and political issues on both the admission and financial

Competition for top talent has never been fiercer. Is your institution actively working to discover, understand, articulate, and evolve its employer brand? What perceptions do prospective employees – as well as current employees – have when thinking

On this episode we’ll share best practices for meaningful and sustainable organizational change and learn strategies you can implement immediately to move the needle in your organization. Blending research and real-life experience, we’ll explore que

Children and grandchildren of our alumni can become our biggest fans—and our future students. In this episode of Advancement Live, Kim Infanti speaks with two universities about their legacy programs—including one that was recently resurrected after

CleanHigher Ed Live: Special Edition - Arm Wrestling with University Counsel: How to Win Every Time

In a crisis, communicating your message to the aggressive, detail-hungry media can be hard enough without arm wrestling with your attorney over every word. In this session, crisis communications expert Mark Weaver will discuss keys to addressing your la

Each year, enrollment pros revisit their strategies for yielding admitted students. The team at Eduventures has surveyed students to help us make informed decisions. The Survey of Admitted Students provides actionable data to help with the following: Be

CleanMarketing Live - Get Ready for Social Media Strategies Summit 2017

The Higher Education Social Media Strategies Summit will be held November 2 – 3 in Boston, Massachusetts. Each year, college and university professionals gather to learn best practices in social media marketing from peer leaders. For the past 3 years,

Even well intentioned people can possess bias. Though studies have shown explicit expressions of biased beliefs and attitudes have declined significantly over the past few decades, measures of implicit bias remain persistently high. On this episode of S

This fall, we’re going to be thinking about the future on Advancement Live. For a strategic planning process to work, you need to focus on three things: how your audience is changing, how the world is changing, and how to best position yourself to del

As the fall term commences on colleges and universities across the U.S., we have heard from many practitioners and scholars--given the recent tragic events that unfolded in Charlottesville--of an urgent need to continue the conversation about racism and

Various higher education marketing goals pertaining to specific audiences and initiatives have traditionally been met with challenges in terms of availability of technologies and data sources necessary to connect with the right people and inform importa

While university campuses are typically seen as a safe haven for students, crises are bound to occur. What gets in the way of effective crisis communication and management at many universities? How has crisis management changed over the last decade? Wha

The National Association for College Admission Counseling’s (NACAC) National Conference will be held September 14 – 16 in Boston, Massachusetts. Each year, the premier professional development and networking event for admission professionals and sch

With 37,000 employees and nearly 15,000 students, Duke is the size of a small city. How does Duke communicate with its internal audience? In this session, we’ll set context for internal communications at Duke, review main communication tools, and focu

The Excelsior Scholarship will make New York the first state to include four-year public schools in the free tuition program. Targeting middle-class families and individuals with incomes of $125,000 per year or less, the program has been hailed both as

What are the unique needs of student athletes and how can student affairs educators connect with campus partners in athletics to support athletes’ academic success? What resources can and should exist within and beyond athletics to support students’

While many colleges and universities are still trying to harness the power of social media in recruitment and enrollment strategies, a new field has evolved. Strategic social listening can identify engagement opportunities in stealth prospective student

For student affairs educators, administrators, and faculty looking to use the standards to develop, revamp, or generally improve student learning, programs, and services, the CAS Professional Standards and the CAS Self-Assessment Guides are often the go

Every industry around the globe, including higher education, is being completely disrupted. This episode of Marketing Live features Jeff Rosenblum, the author of Friction, a book about building passions brand in the age of disruption.You’ll take away

Admissions marketing is dynamic, complex, and competitive. Audiences range from teens to adults living in our cities and around the world. The needs of these audiences change as they move through the college search and enrollment process. Admissions off

In this episode, we’ll focus on engagement scoring: tips for getting started with analysis, ways to look at broader engagement for strategy changes, and some potential pitfalls to avoid. Hear how and why iModules developed an engagement score, and lea

What are the hot trends and issues in Career Development today? What are some new and interesting ways that data and technology are being incorporated into career development practice? What are the biggest challenges facing employers and career developm

Massachusetts Institute of Technology (MIT) has never boosted a post or paid for social media ads, yet they have been able to organically grow their Instagram followers from 3,000 to more than 38,000 in less than 2 years. Tune in to hear more about MIT'

Providing education abroad or “study abroad” opportunities is one form of international engagement in which many colleges and universities participate. The National Association of International Educators (NAFSA) notes in their Trends report [link] t

What's new when it comes to using LinkedIn for alumni and student-alumni engagement? In this episode of Advancement Live, Kim Brown chats with three LinkedIn power users about the strategies they find are most effective on the world's largest profession

The rapidly shifting landscape of higher education is bringing changes to a growing number of institutions. In 2015, Georgia Regents University became Augusta University. The name change was the second in three years. (In 2012, Augusta State University

High-Impact Practices (HIPs) have been shown to increase rates of retention and student engagement and have the potential to shape campus culture and compensate for deficiencies in academic preparation. This episode will explore how to incorporate high-

Student recruitment isn’t easy. We have the tools and resources to find, listen to, and engage prospective students online and off. We can reach students. The hard part is ensuring our message, value proposition, and program offerings resonate with th

In the age of mobile phones and social media, digital video is more important than ever. But producing quality video content doesn't have to be expensive or time consuming. Join five higher ed video professionals as they share tips and tricks for filmin

While college admissions marketing has become more digital and on-demand, the traditional campus visit experience remains a cornerstone in the decision making process. Colleges work tirelessly to create exciting and memorable campus visits, but most a

You know that you're produce compelling content; now how do you make sure that content is reaching the maximum number of eyes? Or if there's a message you'd like to get out, do you have a reliable team at the ready to help you do just that? That's where

Universities that haven’t conducted a presidential search in a while will find that the process has changed significantly since they last looked for their leadership.This episode of Marketing Live will address the key ways that presidential searches h

CleanHigher Ed Live: Special Edition - Are Social Media Campaigns for Admitted Students Over?

As we learn more about Generation Z — the first true generation of digital natives — it’s clear that these high school students are carefully curating their online presence. Are they curating so carefully that institutions lose the free marketing

Why publish on paper when online stories are cheaper to produce, easier to disseminate and faster to circulate? The staff of Champion magazine, published by the National Collegiate Athletic Association and distributed online to a general audience and in

CleanStudent Affairs Live - The Effects of Technology on Mental Health

A growing body of research from a variety of disciplines indicates that the widespread use of digital technology – including computers, the internet, video games, and smart phones – has a measurable, negative impact on the development and adaptation

CleanAdmissions Live - When Technology Fails: Surviving when it all Goes Wrong

Five minutes to go, everything is planned, you're ready and prepared, and then...technology fail! Now what? Perhaps you are about to introduce students to a program like Naviance for the first time. Or maybe you are considering having a student-of-the-w

CleanAdvancement Live - Understanding Email Insights for Decision Making

Do you wonder how your email messages are performing? Are your communications hitting their mark? Or, are you turning people off to receiving emails from your institution? In this episode of Advancement Live, we’ll speak with the email lead at Cornell

Launched in 2015, the New Directions for Student Leadership series “explores dimensions of the development of leadership in high school youth and college students to aid leadership educators who design educational courses and programs for students.”

CleanAdmissions Live - College Decision Day in America with Reach Higher

May 1st, College Decision Day in America, is upon us. So to is College Signing Day, an annual celebration for college-bound students started by Michelle Obama and her Reach Higher initiative. Through the bettermakeroom.org website and popular social med

CleanAdvancement Live - Using Data to Understand Alumni Engagement - Part 2

The initial episode of this series focused on quantitative and qualitative research tools. We discussed how to reveal actionable insights into the behavior of alumni audiences. In this episode, we’ll take a deep dive into a case study from the Annual

"Did we have a good year?" We've all either asked that question ourselves or been asked that question. In this episode of Advancement Live, Kim Brown chats with alumni engagement professionals from DePauw and Longwood universities about the metrics they

On this episode of Student Affairs Live, co-host Heather Shea will talk with the ACPA Presidential Trio: Past President Donna Lee, President Stephen John Quaye, and Vice President Jamie Washington as well as Dian Squire, the immediate past ACPA Director

Feel like you never have enough budget to accomplish your goals? Always being asked: what does it cost to acquire a student, what should we be spending on marketing and what are our competitors spending? Regardless of the organizational arrangement with

May 1st, decision day in college admissions, is right around the corner. While potential students are being inundated with messaging, some colleges have worked to cut through the white noise now associated with traditional communication plans by using t

CleanStudent Affairs Live - Keep Calm and let the Dean of Students handle it

The beginnings of the professional field now known as student affairs can be traced to 1890 at Harvard University when then President Charles Eliot “asked LeBaron Russell Briggs, a young and popular English instructor, to serve as a ‘student dean’

How can you keep your higher ed marketing career moving forward? In this episode of Marketing Live, industry leaders will share their experiences. Tune in for lessons learned from their professional journeys. Whether you’re looking to grow in your cur

Facebook Live allows anyone with a phone to broadcast in real time to the world. While it's easy to connect, it’s not necessarily easy to produce content that connects with your audiences. In this episode, Nick Persac, University of Texas at Austin so

CleanAdvancement Live - Senior Sendoff: Managing the Transition from Student to Alumnus

As May approaches, we’re preparing to welcome thousands of students into the alumni family. How do we ensure our newly minted alumni will stay engaged for life? What are some of the best programs to gather their post-graduation plans, communicate alum

It’s no secret that spring can be one of the busiest windows of time in the admissions cycle. Between spring break visits, yield events, spring recruitment travel, and all the while mentally maintaining two different classes, it’s easy to find ourse

A common challenge for creative teams is managing the creative workflow. From project intake to managing client expectations to follow-up after a project is completed, most creative teams are better at creating than juggling timelines and approvals. Imp

May 1st is right around the corner and colleges and universities all over the country are working feverishly to earn commitments from their accepted students. In a time where students' "short lists" are longer than ever, creating and implementing effect

CleanAdvancement Live - How To Promote Giving on Holidays (and Break Records)

On February 14, 2017, Holy Cross broke the all-time 24-hour giving record for all liberal arts colleges. With 6,100+ participants (far surpassing their goal of 4,000), the college raised $1.64 million dollars through their Valentine's Day themed challen

Graduate students, medical students, law students, and postdoctoral fellows are uniquely situated constituents on college and university campuses. Whether they are recent undergraduates going straight through or full time staff returning for a post-bacc

Higher ed marketing and communications demands long-term brilliance, not just one-off ideas. But how do you keep your team from getting “stuck”? In this episode of Marketing Live, we’ll discuss ways to foster a creative work environment. You’ll

Many admission professionals take on a master's degree program early in their career; for others, the pursuit of an advanced degree might come later, alongside a significant amount of additional responsibilities and commitments. What are the pros and co

CleanHigher Ed Live: Special Edition - Communications Gumbo: How Content, PR and Strategy Work Together

There are plenty of ingredients in a communications pro's pantry. Mixing flavors of earned media, PR and paid content with your organization's strategy can yield tasty results.This presentation will cover various aspects of communications strategy inclu

Hear from reporters and editors who specialize in covering higher education. Discuss best practices on everything from embargoed pitches and working with the editorial desk to responding to reporters during breaking news or sensitive situations. Bring a

CleanStudent Affairs Live - Leadership Lessons you won't Learn in a Book

There are a plethora of degrees, scholarly articles, self-improvement books, trainings, workshops, and conferences available to leaders today. With all this educational material, there is certainly knowledge to be gained through formalized study, yet, t

On a previous episode, we explored mistakes that well-intended white student affairs educators made while trying to be allies to colleagues and communities of color on their campuses. These mistakes often highlight the need for whites to engage in more

How well do you know your alumni audience? We have access to a broad range of quantitative and qualitative research tools. These approaches can produce deep and actionable insights. Nailing down the key insights requires the right approach to the right

Historically, college and universities have been much more interested in policies and procedures than hospitality, entertainment, and customer service. That, of course, has changed at many institutions due to increased competition, a reduced supply of p

You've tried everything from social media to flyers to emails and meetings -- but have you tried text messaging to engage students? In this episode of Higher Ed Live Special Edition, Jeff McNamara, Director of Student Success, shares how Carroll Univers

Do you have an aspiration for writing but don’t know where to start or how to submit? Are you looking for tips on content and writing style? Do you want to learn how to best stand out and distinguish yourself from other articles and submissions? Learn

We all know what a traditional advancement office looks like, but as giving behaviors change, constituents are looking for more than what's traditional. Do you have a staff member dedicated to Facebook Live engagement? Someone to call on when it comes t

Last month, more than a thousand professional marketers gathered in Orlando, Florida, for the annual American Marketing Association (AMA) Symposium for the Marketing of Higher Education. In this episode, we’ll recap the major themes and takeaways from

CleanHigher Ed Live: Special Edition - Finding the Right Source: The Journalist Perspective

“How do we get more media coverage?” This is a question journalists, chase producers and reporters hear all the time. Do you know their journey to find the right source for the stories they put together?Higher education institutions have a wealth of

How do we empower the next generation of designers, engineers, and makers? Majors in science, technology, engineering, and math (STEM) are ever-changing. They’re vital to our ability to evolve as a society. In this broadcast, we speak with Dr. Randy S

The National Association for College Admission Counseling (NACAC) publishes an annual report. It's called the State of College Admission. In it you'll find up-to-date information about the admission process. The practices include first-time freshmen, tr

CleanMarketing Live - Access Denied: Keeping Yourself Off of an Attacker's Radar

2016 HigherEdWeb Conference Best Presentation Award!Google's recent Transparency Report shows that nearly half a million websites are now hosting malware, an increase of 160 percent from this time last year. Higher education websites are particularly at

The aftermath of the 2016 Presidential Election has been felt on our college campuses. Nearly a month after Election Day, campuses remain locations where dialogue, engagement, political action, and student activism are all in a pivotal moment. This elec

So, you want to start a career in admissions. Did you know that Enrollment Managers agonize over the recruitment and retention of personnel almost as much as the funnel? It's true. We work in a field where consistency is vital, yet often unattainable. P

Communicating with students outside the classroom can be tricky. Phone calls go to voicemail. Emails go unopened. You want to text students but you don't know where to start. You don't know the rules. Luckily, it's easy to stay in compliance. In this ep

CleanAdvancement Live - Social Video: Successes, Fails, and Recipe Disasters

We know videos work on social media, but what exactly makes them work? How do you develop a video with social media in mind? In this lively episode of Advancement Live, Kim Brown chats with both West Virginia University and Colorado State University abo

Prospective students are at the top of our audience priority list. In order to provide the best user experience for these students, we need to conduct research into what they are looking for when they visit our websites. With this information in hand, w

On this episode of SA Live, host Tony Doody interviews Ed Cabellon and Josie Ahlquist about their recently co-authored book, "Engaging the Digital Generation." Guaranteed to be entertaining and informative, Ed and Josie blend years of research, theory a

CleanMarketing Live - Events in Stereo: How to Help your Campus Events and Campaigns Succeed

Every year, universities have dozens of major events ranging from graduation to giving days. William & Mary’s Tiffany Broadbent Beker (University Communications) and Sarah Juliano (University Advancement) will explain how they approach these varied ev

It's October so students are stressing about college applications and admission offices are pulling their hear out over numbers, funnels, and shaping their class.
In 2013, the National Association of College Admissions Counselors (NACAC) reported that 3

Strategic communication comes in a variety of forms: print, television, radio—and yes, even social media. When representing a brand or organization, a Snapchat story requires and deserves the same thought, consideration and purpose-driven oversight as

Editor's note: This episode of Student Affairs Live cuts off prematurely due to technical issues.
As the U.S. Election Day approaches, national, state, and local politics is colliding on many levels with our work in student affairs in higher education.

What are the signs of an emotionally intelligent leader? How is emotional intelligence central to our effectiveness in student affairs leadership broadly and in social justice education specifically? What are the critical components of emotionally intel

11,700 participants. 2,725 funds benefited. $4.6 million given. Utilizing a creative approach to showing the impact of donor gifts, The Ohio State University’s “Connecting the Dots” campus campaign was massively successful. Gonzaga University took

You can take charge of your enrollment funnel by understanding the data it is offering. In this episode of Admissions Live, we will discuss basic metrics to monitor, identify the importance of variable metrics in each level of your funnel, and discuss

Aaron Hill has been collecting data on Image Macros (more commonly known as “Internet Memes”) to accrue data and answer questions about “correct usage” of these memes, and also to learn what sentiments they individually convey. To date, he has c

Building and maintaining strong working relationships between campus police departments and student affairs divisions is critical today, perhaps more than ever before. Partnerships focused on ensuring campus safety and preparing effectively for crises a

Nearly one million international students are currently enrolled at U.S. colleges and universities. In 2014/2015, international enrollment grew 10% over the previous year; the biggest jump since 1978.In this episode of Admissions Live, we will examine t

The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from a seasoned marketing leader who just went through this transition at the University of Nebr

As a PR professional, your lifeblood is to gain publicity for your brand through earned media. All those mentions and impressions across digital and television channels build validity in your audience’s eyes and more importantly, trust. Your consumers

Politics, debates and other timely issues are likely to spark controversy and divide public opinion on our respective campuses. How can we encourage students to engage in these conversations with courage and respect? What role does family, media, pop cu

The National Association for College Admission Counseling’s (NACAC) National Conference is the premier professional development and networking event for admission professionals and school counselors. In this episode of Admissions Live, we will meet th

Wayfinding and map data: so many (conflicting) data sources out there, so little time – but so much potential for losing your future students before you’ve even made the pitch. We’ll briefly review ways to correct your campus data in major mapping

CleanStudent Affairs Live - When We Mess Up: Critical Reflections & Strategies for Well-Intended White People in Student Affairs

Conversations about social justice, racial justice, diversity, and inclusion work in student affairs abound. And yet, on occasion our well-intended speech (or silence) or action (or inaction) harms others. If White people desire to grow, learn, and be m

Tune in to this episode of Admissions Live where we speak with Cyndy Hill, Director of the Penn State Parents Program, and Brian Watkins, Director of Parent and Family Affairs at the University of Maryland. This broadcast will cover strategies for stude

HighEdWeb's Integrated Marketing Academy is designed to introduce the concept of integrated marketing communication in the higher education environment. Tune in to hear more about this exclusive opportunity at the HighEdWeb conference in Memphis, TN thi

Icons, infographics, and interactive elements...they're crucial to capturing the attention of alumni audiences. We know alumni want to stay connected, but how do we convey opportunities to them in a compelling manner? Bryant University recently launched

Early FAFSA and Prior-Prior Year (PPY) is officially here and challenges and opportunities for this recruitment cycle abound. In this episode of Admissions Live, we will demystify what PPY means for students, parents, and recruiters. Louis Hirsh, chair

Trying to move a big idea forward in higher education can feel like a never ending uphill battle. During this episode of Marketing Live we speak with Higher Ed Live founder, Seth Odell. He started the network in order to share ideas that benefit educ

Often the unsung heroes in an organization, mid-level professionals have unique challenges, and opportunities that create a need for continuous learning and growth. How can one transition from a “specialist” to a leader of a cross functional team? W

On June 23, 2016, the U.S. Supreme Court announced its second decision in Fisher v. University of Texas at Austin, which upheld the University of Texas’s race-conscious admissions program under federal law. The decision has already had an impact on po

CleanHigher Ed Live: Special Edition - What do High School Students Expect?

What Do College-Bound High School Students Expect From Your Website and Digital Communications?
Are students still using email, text, and social media to learn more about your programs and campus? What are they looking for on your website, and how will

CleanMarketing Live - Nailing Pinterest: It's Not All Wedding Dresses and Desserts

For many institutions, Pinterest is considered a “secondary” social media platform; one that’s handed off to the student intern, or something that you don’t even want to touch. Although Pinterest has a stereotypically niche audience (hint: it in

Two years ago, we featured a large panel of (then) graduate students in Student Affairs master's programs on an episode called Current #SAGrads: Their Future in Student Affairs. We've invited them back to appear on Student Affairs Live and share what

CleanAdvancement Live - One Video to Rule Them All: Get the Most Out of Your Advancement Video Projects

Video content is more popular than ever. Is your Advancement operation taking full advantage of the medium? In this episode, guests from Embryo Creative, Boston University, and Temple University discuss how they have combined audience segmentation and s

Perhaps nowhere is the traditional meeting culture more prevalent than in higher education. If meetings are sucking the life out of you, your team, or your organization, this episode of Marketing Live is for you. Author Al Pittampalli will show you –

Last month’s episode on this channel featuring A Dialogue On Orlando generated a wider conversation about missing Latinx voices and the intersectional issues between the Latinx community and the LGBTQ+ community. In this episode of Student Affairs Liv

The launch of send immediately/schedule anytime was only the beginning. Join product owner, Andrea Ganier, to discover what’s next for email marketing in Encompass. Enhancements to reporting and the email creation process will be the focal points of t

CleanHigher Ed Live - Sizzler 2016: How to Use Encompass Like an iModules Designer

Join Erin from the iModules Design team to learn and discuss tips and tricks to get the most out of some of the more advanced aspects of the Encompass CMS. Topics will include news and events listings, customizing registration and donation forms with CS

CleanAdvancement Live - Connecting Digital Engagement Initiatives to the Bottom Line

It has been a over decade since the social networking revolution began and five years since advancement offices began seriously investing in staff and program dollars to engage alumni online. We are finally at a point where we can see direct connections

Storytelling is one of the oldest forms of communication known to man and is used to educate, solve problems, entertain, assimilate, provide pattern and order, and connect. In academe, stories persuade, inspire, and move people to action. This presentat

What does "telling our story" really mean? How can we collect meaningful data on marketing effectiveness and determine how to best allocate scarce resources of time and money? What are some current models for organizing a progressive and comprehensive S

CleanAdvancement Live - Presidential Debates: History and Engagement Strategy

During every Presidential election cycle for the last thirty years, the Commission for Presidential Debates (CPD), a nonprofit, nonpartisan, 501(c)(3) corporation, has sponsored a sequence of Presidential and Vice Presidential Debates at universities ar

They say that constraints breed innovation. And, lets be honest...most of those constraints come from the people you work with rather than a lack of budget or time. In this session, Karlyn Borysenko will walk you through how to navigate the human enviro

Giving Days are short, intense online fundraising campaigns built to drive excitement and bring community members together to rally for a cause. Many colleges and universities have found these events to be great tactics for new donor acquisition, lapsed

Digital marketing professionals are responsible crafting effective audience-centric campaigns. These campaigns are complex, including email, website, social media, search and constituent data. You can't understand whether or not a campaign is effective

What should we be doing as a higher education community to respond to this tragedy? How do we deal with issues of Homophobia, Transphobia, Islamaphobia and more on our campuses? How can we do our part to be allies and activists around issues of privileg

New student send-offs (or summer send-offs) are popular ways to welcome new students and their families to our colleges and universities. They take place in new student home towns all over the world and are often hosted by local alumni chapters and pare

As marketing and communications professionals put a wrap on the 2015-16 academic year and plan for the next, it’s time to step back and reflect on the state of our profession. In this episode, newly appointed Council for Advancement and Support of Edu

What are the hot trends and issues in Student Activities today? What are strategies we can employ to ensure programs are diverse, accessible and inclusive? What separates an average from an unforgettable student experience? Is participation in Student A

Get inspired for fall travel with Admissions Live co-hosts Nicole Lentine and Chris D'Orso. The key to a great fall itinerary is making the most of your summer planning months. Our co-hosts will discuss how to run your prospect numbers, get organized, a

HighEdWeb West is a wrap! Did you miss your chance to talk strategy with fellow webbies in California last week? Tune in for the post-conference download with the conference chair, attendees and co-presenters of the 'Best of Conference' award their pres

How do college men understand what it means to be a man? What influences these understandings? What are the consequences – on campus communities, on people of all genders, on the men themselves? How can those working in higher education best support m

Gordon Gee, president of West Virginia University, is a familiar face. He's personable and active on social media, which has provided both opportunities and challenges for the communications team at WVU. Join us for this webinar and hear from Tony Dobie

It's Commencement season, and we're welcoming thousands of students into the alumni family. How do we ensure these newly minted alumni stay engaged for life? Whether through GOLD programs or partnerships with student-centered staff, it's crucial that ou

It is no secret that out of pocket costs for higher education in America puts college dreams out of reach for many students. Every year colleges, universities, foundations, and government programs offer billions of dollars financial assistance to aspiri

What are some strategies for establishing a culture of assessment and a systematic process of inquiry? What are methods beyond the traditional survey that we can employ to improve student learning and better serve our students? How can we creatively agg

CleanAdmissions Live - Competency-Based Education and the Admissions Review Process

Education is constantly shifting to best meet the needs of students and their future paths. One of the recent shifts that a significant number of high schools across the US are making is a movement towards competency-based assessment and grading systems

What are the unique characteristics of Generation Z, or those born from 1995-2010? How should our college and university organizations, environments, policies, and curriculum adapt to best meet the needs of this newest generation to come to campus? What

CleanAdvancement Live - A New Direction in Digital Volunteerism: The Columbia Alumni Voices Panel

Recognizing alumni are smart, opinionated, and care about their alma mater, Columbia University launched a new initiative in August 2015 where alumni were explicitly asked to be all of these things. A new volunteer opportunity for the Columbia Alumni As

Higher Ed Live is excited to partner once again with the National Association for College Admission Counseling (NACAC) on a virtual book club initiative aimed to connect college admission professionals through regular book discussions. The #NACACreads b

CleanHigher Ed Live: Special Edition - End the Website Debate Using Data and User Testing Higher Ed Live

One of the greatest hidden benefits to usability testing is gaining credibility with both faculty and administration. Don't get caught in an endless debate about whose opinion is correct or how your website should be structured. Instead, get yourself to

The emergence of the chief marketing officer as a strategic leadership role in higher education has been well chronicled. According to a 2014 study, approximately half of CMOs report directly to the institution's president (or chancellor), and nearly 60

Our first episode on live video for alumni engagement just scratched the surface of what's doable when it comes to engaging alumni in real-time with video. As Periscope, Meerkat, Facebook LIVE, and other platforms continue to evolve and grow in populari

They said it could not be done with shared governance, a model where the academic senate has equal say in decisions made that impact the whole university. How does this model work when you are trying to implement a search engine or any other enterprise

CleanHigher Ed Live: Special Edition - What Are They Looking For? Search on Your Website

When your institution's website visitors can quickly and easily find what they are looking for, they are more likely to stay on your site and feel good about their experience. A good search tool should work fast and search everything, including your var

Join host Tony Doody as he speaks with Peter Lake, professor of law, Charles A. Dana chair and director of the Center for Excellence in Higher Education Law and Policy at Stetson University College of Law.
Some of the questions addressed in this episode

Research reports 75% of academic leadership are claiming online education as a pillar of their strategy moving forward, yet the overall market (for all education) has declined 1.7% year over year. For-profits lost 13% of the market share in one year alo

Navigating workplace dynamics might be one of the most critical—yet often unacknowledged—challenges facing student affairs educators. Unlike other careers that are competitive and driven by sales-and-profits, student affairs educators often seek opp

CleanAdvancement Live - Challenges and Opportunities in Alumni Relations

The world of alumni relations is constantly in flux. In the midst of evolving audience expectations and a rapidly changing communications landscape, alumni relations professionals are tasked with cultivating relationships between alumni and their alma m

Admission decisions have been approved. Acceptance letters have been sealed and delivered. Now, the work shifts. In this step in the admissions cycle our messaging must shift with our work.
In this episode of Admissions Live, Daniella Nordin, digital e

In his new book The Brand Flip, Marty Neumeier shares 10 new realities for flipped brands, where customer identity, not company identity, takes precedence. He writes, “The primary good that a company can offer its customers is empowerment. The best br

At the heart of student development theory is the question: What changes occur in students as a result of their campus environments, interactions, and experiences? Theories about moral, ethical, identity, and intellectual development help student affair

Class notes are key life events that alumni want to share with their classmates. If it is our job to connect alumni with the lives with the university community, how do we do that in a compelling manner? In the digital age, we need a solution that is qu

This episode has been developed in partnership with the University of Virginia Career Center.
University of Virginia students interested in social media careers will gather at UVA in the Newcomb Gallery to hear from top social media managers on how th

College campuses need new initiatives, strategies and assessment to address issues of sexual violence. These initiatives must go beyond "one-off" events in order to develop a comprehensive prevention strategy. We'll discuss what do campus climate survey

There are a range of emotions that new students feel when making the transition from high school to college. The truth is, not all incoming students are excited about enrolling. In this episode of Admissions Live, Chris D'Orso speaks with two higher ed

CleanAdmissions Live - Tap Into Mobile: Previewing the 2016 Social Admissions Report

On this special feature of Admissions Live, Erin Supinka speaks with Gil Rogers from Chegg Enrollment Services. Each year Chegg partners with TargetX to publish the only research study in higher education focused solely on how students use, and are infl

CleanHigher Ed Live: Special Edition - The New Roadmap for Building and Managing Reputations in Higher Ed

Change is now the norm in education. New technologies, dramatic cuts in funding and changing perceptions of value are forcing unprecedented shifts in education models, access, policy and public support. Even organizations with previously unassailable re

In this episode of Higher Ed Special Edition digital asset management pros will speak with Erin Supinka about how to keep your sanity when you face digital assets in a state of organizational disarray and content overload.

CleanMarketing Live - Making redesigns less complicated: UNCSA case study

A new uncsa.edu site launched in early December. The University of North Carolina School of the Arts site needed to convey the incredible talent and passion for the arts that are apparent every day in an artist colony atmosphere in Winston-Salem, North

Alumni offices and associations can do a better job connecting with graduating seniors. Making this connection is an important step in reinforcing a mission of lifelong learning and establishing a lifelong relationship with their alma mater. During this

Technology affected both the day-to-day responsibilities and long-term work planning of counselors in high schools and college admission offices across the country and around the globe. While technological disruptions can bring challenges, this episode

What are the current trends, issues, and research in First-Year Experience (FYE) and Student Transitions? How do you begin to bring together the range of departments and stakeholders responsible for FYE and Student Transitions into a cohesive, easy to n

Measuring success of your digital efforts is critical for every institution’s strategy. Social media and web analytics can quantify traffic source and volume. However, these statistics along don’t help us answer questions of ROI in the same way that

It’s time to start thinking about faculty and their content beyond the faculty directory. These rich and engaging stories, produced by your faculty experts, are a potential gold mine for your engagement and content strategies. In this episode of Highe

Higher Ed Live is excited to partner with the National Association for College Admission Counseling (NACAC) on a virtual book club initiative aimed to connect college admission professionals through regular book discussions. The #NACACreads book chat is

The highly decentralized nature of colleges and universities can make it challenging for higher ed marketers to drive effectiveness and efficiency across their institutions. Central marketing and communications staff cannot necessarily “control,” th

CleanStudent Affairs Live - #StopGunViolence: College in the Crosshairs

On January 5, 2016, President Obama announced a series of executive actions that he will take to reduce gun violence in the United States. This is a particularly timely and important topic for our nation’s campuses, as gun violence is a potential real

CleanAdvancement Live - 3...2...1...ACTION! Live Video for Alumni Engagement

The events you host on campus are often ones alumni (and others!) would love to attend. Waiting to read the re-cap as a news release is hardly the same experience. Enter Periscope, Meerkat, Facebook LIVE, and other emerging platforms to capture events a

Sexual violence on college campuses is a serious national problem, and universities and colleges around the country have been working to address the issue. Campuses are in the unique position to be leaders in developing coordinated awareness-raising, pr

Navigating the rapid changes and complexities of federal, state and local legislation coupled with differences between state and institution types can be a daunting task for even the most seasoned higher education professional.
Join host Tony Doody as

Your prospective and admitted students are talking to and about you on social media. Are you listening? Think about the last time you mentioned a brand on social media and what your expectations were. Messages can be passive or direct, positive or negat

Berklee’s marketing leadership will share the struggles and successes of an ongoing brand unification initiative to assimilate disparate campuses, degree programs, institutes, and other programmatic offerings into a coherent brand experience to a wild

The Millennial Impact Project has been tracking the Millennial Generation and its involvement with causes since 2009. In this show, two Advancement pros who work with Millennial constituents join host Andrew Gossen to break down the recently-released 20

Each year, Admissions Live kicks off the new year with an episode about the state of college admission. Back with us this year is a leading voice in higher education, Scott Jaschik, editor at Inside Higher Ed. Tune in for a 2016 trend watch and outlook

When institutional buyers from across the higher ed landscape are asking for answers to the same market research questions, you know there are significant competitive trends at play. Is your institution asking the right questions about the market now? I

CleanMarketing Live - CMO challenges, opportunities, and predictions for 2016

What are the top predictions for marketers heading into 2016? Marketing thought leader and scholar Kimberly Whitler will share her insights and discuss how CMOs can have greater influence and impact. She will also outline some of the challenges facing C

How do we recognize our best and brightest graduates in a way that’s engaging, creative, and incredibly classy? Stony Brook University’s award-winning “40 Under Forty” program does just that. In this episode of Advancement Live, Kim Brown chats

This time of year college admission gets a lot of attention. Colleges that offer early admission have decisions rolling out already. It won't be long until the media headlines read "How to Survive the Madness" and "Time for Sanity" as it relates to our

CleanMarketing Live - Communicating to Admitted after Admissions Decision Day

Many large colleges and universities have a College Admissions Decision Day when applicants are notified of their acceptance or denial into the institution. It is an exciting and emotional time for students that also sets off a chain reaction for many o

CleanStudent Affairs Live - Current Issues in Fraternities and Sororities

What are the current challenges and issues in Fraternities and Sorority Life today? What strategies and good practice can advisors implement to deal with issues of hazing, sexual assault, and alcohol? How do fraternities and sororities challenge and rei

Organic reach is down. Pressure to deliver results is up. This episode explores how to use paid promotions on social media to get key content in front of essential audiences, using examples from Ithaca College and Cornell University. Andrew Gossen speak

CleanStudent Affairs Live - Are We Supporting Muslim Students on Campus?

Eboo Patel’s keynote at ACPA’s 2015 Convention last spring sparked conversations about religious pluralism within circles of student affairs professionals and scholars. Yet, since then, what have we done as professionals and scholars to increase kno

According to the Bureau of Labor Statistics, the cost of a college education has increased 1115% since 1980. Affordability is arguably the number one issue in higher education right now. Students, families and counselors grow more concerned as costs con

It is no secret, higher ed web content managers struggle with making web accessibility a priority. We are often reacting to taking steps to student or faculty requests, or worse, the threat of legal action. Instead we should be making accessibility revi

Is the role of Senior Student Affairs Officer part of your long-term career plan? What due diligence should you complete prior to participating in a search? How do you determine if you'll be a good match for a particular institutional type and culture?

Today's college applicants are not completing the same admission requirements as their parents. The battleground for testing and application services is fierce and the end-users (students and higher ed partners) seem to be at the mercy of large enterpri

Learn web performance best practices you should be using today to make your web experiences faster for visitors.
Should that script tag go in the head or at the bottom of the body? Do you really need to be using CSS sprites? What triggers a browser re

CleanMarketing Live - Engaging College Students and their Parents Online

College students and their parents communicate very differently than they did five to ten years ago. Their wants, needs, expectations, and preferences have evolved – and it is imperative that we stay ahead of the curve. Experts Stephanie Geyer and Lan

How does a campus’s physical, organizational, and socially constructed environments affect students? What environmental conditions influence student success? How can campus “architects” in and beyond student affairs work to foster inclusion, safet

The annual AMA Symposium for the Marketing of Higher Education is November 15-18 in Chicago. With more than 1,000 attendees, it is the largest event exploring the challenges and trends shaping marketing in higher education. In this episode of Marketin

What are the implications of using terms like residence hall versus dorm? What are the advantages of living on-campus in a residence hall versus off-campus? How do diverse living arrangements impact critical thinking and a sense of belonging? What are s

The needs of post-graduate program alumni are different than those of undergraduates. Post-graduate alumni are older, more likely to be at an advanced career stage, and often have affinities for their undergraduate institutions that supersede a post-gra

You can't form a communication plan that works without understanding audience motivations. In this episode of Admissions Live, guest host Erin Supinka speaks with two higher education research professionals about what it means to be audience-centric, be

Is your orientation program filled with "talking head" administrators and presentations filled with text-laden slides? Have you implemented the latest technology and instructional methods to meet the needs and expectations of the modern-day student? Do

Can custom content help colleges and universities take their broad-based engagement and fundraising strategies to the next level?
As concepts of personas and audience segmentation begin to pop up in higher ed communications, alumni affairs, and fundrai

Have you ever approached a faculty member with an opportunity to speak to the media or perhaps speak at an event, only to hear responses like these?
“I don’t have time to do this.”
“I don’t think I’m the right expert.”
“My subject area