Belgrade,
Serbia, April 26, 2014 – The opening ceremony of the 2014 Vip Beach Masters,
the 7th edition of Serbian national championship beach volleyball tour, and the
3rd Vip Beach Volley League was held in Belgrade in the presence of
distinguished guests and representatives of the hosts cities, volleyball
players and media.

The
guests were addressed by Aleksandar Boricic, CEV Senior Vice President and
President of the Volleyball Federation of Serbia, Dejan Turk, Director of Vip
mobile company, and Young Woong Li, Managing Director of LG Electronics -
general sponsor of the 7th Vip Beach Masters 2014.

At the beginning of the ceremony
a letter from Serbia’s Minister of Youth and Sports Vanja Udovicic was read out
to the audience. “Beach volleyball is an Olympic sport and I am glad that
it is successfully developed and popularised in Serbia over the years,” the
letter stated. “Every project that stimulates children and young people
and then the entire population to embrace sports as an integral part of their
lives will encounter the full support of the Ministry of Youth and
Sports.

“Through this competition, beach
volleyball is developed to be a professional sport in Serbia. With hard
work and perseverance, I hope that one day it will achieve the popularity and
the success that indoor volleyball has in Serbia. I invite everyone to
follow carefully this competition, I urge parents to take their children to see
it and then try it for themselves, and the athletes and Serbian teams to
continue with hard training and try to be in top shape for the most prestigious
international tournaments.”

Aleksandar Boricic presented a
Serbian national team jersey with the number 9 to Dejan Turk

Vladimir Grbic, Vice President
of the Volleyball Federation of Serbia and head promoter of the 2014 Vip Beach
Masters, presented the calendar of the 2014 tour, which includes as many as 12
cities.

Kenneth Ji, Director of Business
Unit for mobile devices at LG Electronics and Aleksandar Vukosavic, Manager of
Devices and Accessories at Vip mobile, presented the LG G2 mini official phone
of the 2014 Vip Beach Masters.