Tag Archives: telemarketing

Do not underestimate the speed which telemarketing can respond, especially during a crisis that has forced responses to delay in your entire lead generation campaign. It is not only form of business communication that talks fast. It’s also fast enough to know it has been cut off. It is like comparing errors in software compared to errors in something simpler like an abacus. You do not need an expert to know if the latter’s broken.

You may be in a position to outsource IT sales lead generation but that does not mean you do it 100% without the approval of others. You can even be the guy who needs no paper work done and still your decision to outsource should be (and will be) exposed to those who would like to have something to say. You do not want a lead generation process to bring in potential customers who your people are not used to working for!

People say that telemarketing, in conjunction with other technologies, can be used to unmask the online fronts of many businesses. This is actually neither good nor bad. There are times when the online frontier really gives an unreliable impression that requires a telemarketing call to confirm. It could also be used to spill secrets that would violate a prospect’s confidence in any business.

Some of the cheesiest telemarketing pitches are based on the false assumption that everyone wants an alternative. The truth is not all alternatives are hot and it does not even matter whether you promote them via telemarketing or web marketing campaigns. In energy procurement for instance, sometimes it will take more than a ‘higher’ cause in your telemarketing pitch to get people to adapt your brand of energy production.

In the past, marketers scoffed at social media and the use of the Internet in marketing. Well, look at what’s happening now? Marketers are all crazy about getting their company Facebook page up or making sure that they have a large number of followers on Twitter – even wanting to add-up entire Circles on Google+. All of this just comes to show how rapidly the marketing landscape can change. The question remains though – should you leave your lead generationcampaign in the hands of social media?

The Internet wasn’t always a place for marketers to scour for new business sales leads. But ever since some marketer realized that there were indeed prospects on the World Wide Web, well, we pretty much are following in the footsteps of whoever that genius of a marketer was. More and more businesses are taking their marketing campaigns online and using social media to generate leads.

But should social media be entirely where your focus lies? Will social channels be effective enough to give you a productive lead generation program? Here are some answers to these kinds of questions.

When you’re at home you may just happen upon a mouse. And if you’ve got a cat, well, you’re either going to see something of nature’s own design (the chase may also be quite comedic). We can say that cats are programmed to chase mice… much like how telemarketers are tasked with chasing prospects. In a way, telemarketing is quite similar to the game of cat and mouse.

We often have customer services programs in place in order to keep our customers happy – we all feel real glad when we can call or chat with someone that has a possible solution to our problems with certain products and services. One question which you can ask as a marketer though, is if customer service can help with lead generation? Well, it doesn’t seem like it… or can it?