RAC / Interscope Records

RAC - Tear You Down ft. Alex Ebert

RAC, an artist with Interscope Records needed a music video for his new single "Tear You Down". With a small team we concepted, created all the art, and filmed the video.

Along with the video, we created an interactive experience to go along with the music video. In line with the themes of the video, we created a web experience that requires users to cut off their interactions on Facebook. In exchange for participating in our anonymous social experiment, users receive exclusive content and limited edition merchandise. The longer they abstained from social media, the bigger the rewards.

Using a Facebook API connected when a user signed up, we are able to make sure they weren't interacting outside of our experiment, and if they did, they were forced to start the process all over again.