Snowe Is Fighting the Pink Tax with the Coolest Sale on Its New Blush Bedding

Did you know that women's products are about 7% more expensive than the exact same products marketed to men, according to a 2015 New York City Department of Consumer Affairs report? Not OK. Last month, U.S. Congresswoman Jackie Speier introduced the Pink Tax Repeal Act, which aims to "finally end gender-based discrimination in the pricing of goods and services." Yes!!! And we're not the only ones who are pumped up about the news—today, home essentials brand Snowe is joining the fight, using the power of . . . blush pink bedding.

"For months, customers had been calling and writing in to ask for our award-winning bedding in pink, so we explored what the Snowe twist on the color might be, and landed on a neutral, timeless blush," says Snowe cofounder Andres Modak. "Meanwhile, we've been excited to see how awareness for the pink tax has grown recently, but it's still not widely known. So what better way to kick off a blush collection than with a reverse pink tax?"

Photo: Courtesy of Snowe

That's right, all of Snowe's blush bedding will be exactly 7% less expensive than its four other colors: The sheets will cost $174.84 and the duvet $184.14. "For anyone who's spent thousands of dollars over their lifetime just for opting for pink, this is our way of offering a small settlement," says Andres. "The more informed we all are, the better we're able to make conscious choices on where we spend." Taking advantage of a discount has never been more crucial.

"Andres and I are cofounders, co-CEOs, and a couple: We're equal partners in every way," says cofounder Rachel Cohen. "So whenever we see outside forces trying to tip that balance—whether it's seeing how we're treated differently in some external meetings, or simply noticing how a white tee is more expensive for me than for him—we're hyper-aware. Even more so because we're so used to marketing our products to all gender identities in a fair, equal way. The pink tax is something we've noticed and hated for years, so it's exciting to get to speak up about it and launch a collection meant to increase awareness. Not just for women, but for everyone consuming consciously."

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