On the eve of its 15th birthday, Google released its new search algorithm, leaving website-owners and online marketing consultants begging the question, “What is Google going to do to my traffic this time?” Code-named “Hummingbird” for its “precise and fast” features, the new search algorithm focuses on three distinct targets: Queries, queries, and, yet again, queries.

Social media, over the past few years, has become unbelievably popular. A substantial amount of time is spent on the various social media outlets, and this trend doesn’t seem to be slowing down. The internet is used for everything, and a social interaction is a major part of that everything.

Social media has developed into being much more than just friends connecting with friends, into a place where businesses can grow and connect as well. Internet presence for businesses has grown from helpful to necessary. Not only does a company need a website, but social has/is becoming an essential building block as well. Social is a great way for a businesses to build and communicate with their brand advocates.