Great American Business Leaders of the 20th Century

Though Richard Sears was the genius behind his company’s merchandise success, it was Rosenwald who set up the organizational structure necessary to help grow Sears into the largest retailer of the mid 1900s. Rosenwald established separate departments to handle each of the company’s business operations and expanded the chain beyond Illinois and its urban roots, foreseeing the importance of the automobile and the growth of suburbs.