PMM3020 - Psychology, management and marketing

6 points, SCA Band 3, 0.125 EFTSL

Synopsis

'Psychology, management and marketing' is the capstone subject in the Bachelor of Psychology and Management/Marketing degree. A major goal is to allow students to participate actively in discussion. Discussion will be focused around business cases that allow students to apply their knowledge of management, marketing and psychology. When planning for the future, students will be encouraged to consider not only profit margins, but also the psychological, legal, ethical and marketing issues of the stakeholders involved. The other major goal is to provide an opportunity for students to practice working in teams to integrate and apply the theories of psychology, management and marketing to practical problems in organisations.

Objectives

The learning goals associated with this unit are to:

integrate the theoretical and functional aspects of the psychology, management and marketing disciplines into a practical problem solving framework to critically assess the real life business situation facing a variety of organisations as outlined in case material