iYFA is an eco-tech company and our vision is to make advertising more accessible and affordable for small and medium-sized businesses by way of invention and new ideas on already established marketing methods.

Eco-tech entrepreneur Arthur Chirkinian launched iYFA in 2015 with the vision to make advertising more eco friendly and accessible and affordable for small and medium-sized businesses. The result is a new advertising platform which makes use of market-leading digital technologies while having the impact on the environment at the heart of its operations.

iYFA introduced wide range of compostable, biodegradable and eco friendly products which are made from raw material and other natural resources like corn starch. Our products are accessible and affordable for small and medium-sized businesses.

iYFA is not only dealing with biodegradable and compostable products but iYFA is also providing affordable and accessible services such as Advertising, Exhibitions, Merchandising and Augmented Reality, now customers can attract their customers with our augmented realty app, as our app helps you step into your digital High Street and access local offers and promotions. You can have fun interacting digitally with independent retailers, discovering their latest offers, while doing your bit to help grow your local economy.

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A resilient business means staying in business!

A resilient business meansstayinginbusiness!

Currently there seem to be more and more threats to our business survival every day and here at iYFA we understand that building resilience is critical to our growth and our future.

Resilience is the ability to recover quickly from anything that, possibly literally, gets thrown at you. Whether it is flood, fire, a key member of staff resigning (or long term ill), losing a major client, boardroom fight, change in demand for a product or service, or how a market operates (Blockbuster video comes to mind), loss of power and, probably the greatest threat of all today, computers and cyber-crime.

And of course cyber-crime doesn’t just mean over the internet, as most businesses are vulnerable to internal computer crime. We know of one business that lost its entire customer database when an employee left.

Here at iYFA we have invested in two backup cloud servers. Customer data is secured using SSL certificates and we have a self-healing cloud infrastructure, which is monitored round the clock.

Now you might be thinking, so how does iYFA know all of this stuff? Well, we were invited to a B:Resilient event on cyber security for SMEs and found it to be incredibly helpful and inspiring, so much so that our eProducts now not only advertise local businesses but also promote the work Business in the Community (BITC) and Barclays are doing on resilience. You may find BITC’s “10 Minute Plan” on how to prepare for different types of emergency quite useful.

Barclays has also recently published a ‘Ready for Anything?’ report which we highly recommend you read; you might also notice that iYFA is one of the case studies.

As we said at the beginning, being resilient means staying in business.