I.L.U Campus Tee - Vintage Grey

$49

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2XL

Design Notes

Released in July 2013. Limited edition - 90 pieces.

Back when we started, we were scared of putting I Love Ugly on display on the product as we thought it would make us “sell outs”. After a lot of demand from customers for products that featured our name, we decided to release this college inspired I.L.U. print. It then got modelled by our friend/ NYC based rapper; Oddisee, in a campagin that was photographed around his Brooklyn Apartment by our other friend Jerry Buttles.

Designed by Creative Director / Founder, Valentin Ozich.

The editorial made it to Hypebeast and the rest is history.

Limited to 90 pieces. This is sure to be a collector's item for many years to come.