For a long time, I wanted to create a course for outsourcing companies. Rather than try to sell them something that they won’t want to buy, why not offer something for free. Then, if they get a passing score on my free test, they can go to the next level. I haven’t written the course yet, but will be doing so hopefully over the next several months.

The contents of this course will be:

(1) Communication
Answering the phone
Interacting with prospects
Getting back to people

(2) Double checking your work
Hiring people who can double check work
Training employees to double check their own work

(5) Management structures
Having the right middle management to be able to handle interacting with your clients, and managing the workers to ensure seamless work.

(6) Having a good website
Good artwork, clear navigation, and substantial information are what is necessary.

(7) Marketing
Understanding the multiple channels in which you can promote yourself.
Social Media
Lead Generation Specialists
Agents

(8) Foreign offices and phone numbers
Is it better to have a sales staff in the country where the client is?
Or is it better to have an American number that rings wherever you are?
Either way you need to answer your phone during American business hours.

(9) Small talk
Prospecting clients is a real skill. Mastering the art of small talk is a huge topic that Indians understand in their social life, but typically avoid in business.