Welcome to another delightful episode of Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this wonderful episode we had questions from Australia, Denmark, India, Sweden, Germany andThe Netherlands.

In this episode we award the “Ninja of the Episode” and award it to Niklas in Sweden, for a great question about the difference between events and custom variables. Niklas, just email us and we’ll send you a signed copy of Web analytics 2.0.

“What is your recommendation to simultaneously track data for a local site & having a roll-up profile to track aggregate data across all sites of a company.”

What we learned was that there are 25+ sites on different domains split across 2 business units. A simple solution is to pull out data using the API to create any rollup reports you need. Another option is to have multiple tracking codes on the same page, and have one code be the same across all the sites. That way all the data is sent into a single report which you can view.

One thing to keep in mind, is that each site will track visitors separately. So visitor numbers will not be accurate across all the sites.

So hopefully this helps you out. As always, if you need help setting up Google Analytics or leveraging the advanced configuration options, we recommend hiring a Google Analytics Certified Partner.

If you found this post or video helpful, we'd love to hear your comments. Please share them via the comment form below.

This series would not be possible without your awesome questions. Please submit them on our public Google Moderator site, and while you’re there don’t forget to vote for your favorite questions. Avinash and I will answer them in a couple of weeks with yet another entertaining video.