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Last week, I had the opportunity and good fortune to share my Thanksgiving wine picks with Spokane area wine lovers on KXLY920 radio station and KXLY TV’s Good Morning Northwest show. While some may think of me as a media whore, I love these opportunities to showcase Spokane wine and of course Nectar Tasting Room. While these opportunities sometimes seem to come out of the blue, they are not by accident, they are by design. The great thing is that anyone can develop the relationships they need for success in their industry. Over the last few months I’ve been doing […]

Facebook Rolls Out Recommendations The ever evolving Facebook platform changes once again with the introduction of Facebook Recommendations. Over the next few days “places” page owners will see a new box on the right side of the screen where users (aka “likers”) can make a recommendation. With the popularity of review sites like Yelp, Google Places, and Urban Spoon, Facebook is making another shot across the bow to world domination. The Places Recommendation offers page owners a great organic growth tool and promoting platform. A recommendations from a user carries strength. When a page user posts a recommendation the text […]

Dear business owner, I don’t want to be your friend. I don’t want my personal information being in your feed. I’m sure you don’t need to know about my friend drama or how high my bedazzled score is. I want to like you. I want to be a fan of your business, but we don’t need to play Mob Wars together, or ‘poke’ each other, or even chat. Please, shut down the friend page for your business and open a Facebook business page. I’ll like you, I promise. Now, I don’t mean to be harsh. Many businesses started Facebook “friend” […]

“What happens when we live in the word of mouth world? What happens when brands can be humanized? There is enormous ROI in a tweet.” ~ Gary Vaynerchuk; ‘The Thank You Economy.’ I want to personally thank Gary Vaynerchuk for the success of DrinkNectar.com, Spokane Wine Magazine and Nectar Tasting Room. 15 months ago, Gary’s book Crush It! Why Now is the Time to Cash In On Your Passion, was the catalyst for everything I’m doing now. The concept was in my head, the business plan was written, and the timing was always considered, “sometime in the future,” until reading […]

I’ve been a lot of things in life, but this is the first time I’ve been a pay per view TV channel! I recently taught a class for Spokane’s LaunchPadINW called Planting the Seeds of Social Media Success (Part 1). The fine people at Web Share Live stopped by and filmed the 90 minute seminar. Now, through the magic of the interwebs you can watch the class from the comfort of your bunny slippers and snuggie. For the mere cost of $39 you have unlimited access to the class now through April 5. Watch it in chunks, watch it a […]