44faced Official Website | 44faced

Step 8. Create a Communication Plan

Your communication plan should be part of your general plan
(the vision, goals and targets you’ve defined)
to become a successful artist.

In other words, all your artist related communications need to
respond to how they help you
reach your goals and targets.

Therefore, defining your vision, goals and targets is a necessary preliminary process
you need to have done before working on your communication plan.
so if you haven’t done it yet, define your vision, goals and targets.
Otherwise you will most likely be setting up all kinds of
ineffective and untargeted actions as part of your communication plan.

So what is your communication plan?
Also, how does your communication plan differ to your vision, goals and targets?

Your communication plan defines how you plan to interact
with various people, communities and audiences to:Help you realize your vision, goals and targets.Open you up to new opportunities that emerge from networking with others.

Some possible segments you could prepare your communication plan for:Labels you are interested inOwners and editors of blogs you want to be published onArtists you can learn fromArtists on your levelArtists you can teachMusic industry contacts to take notice of youMusic industry contacts to learn fromYour social media friend baseYour YouTube subscribersYour Soundcloud followersYour Twitter followersYour Facebook followersYour Instagram followersYour mailing list

Equally important, list websites, forums and any other places
where a potential fan base for the kind of artist you are lurks.
Add those places as targets to hit in your communication plan.

to write your communication plan, you need
a good understanding of the kinds of people you aim to communicate with:What do they want?What do you want from them?What can you contribute to them?How can you arrange your communication with them so that they benefit from you?How can you arrange your communication with them so that
you can both maintain a valuable, mutually beneficial relationship?

Also, you need to know all kinds of communication formats and lingo
that these people use so that you can
prepare for how to best approach them.
There is more on that in “Step 9. Implement Your Communication Plan.”