It's pretty difficult for No Doubt to have any more first-time experiences after over 25 years together as a band, but they managed to do just that over the weekend. Unfortunately for them, it definitely wasn't a unique moment they wanted to have.

The group posted the music video for their new single Looking Hot to their YouTube page, but the stereotypical and campy Cowboys and Indians themed video immediately garnered protests from Native American groups and YouTube viewers. Less than 24 hours later, the band took down the video from their page, according to The Hollywood Reporter, and released a public apology on their website.

"As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history," said the band in a statement. "Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people... we sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are."

The video will not make it to MTV or any other music video network, but it's unclear when or if a new video will be shot as a substitute.

What do you think of No Doubt's decision to yank their controversial video?