In the world of social media, an app that lives from 2013 to 2016 is a dinosaur. Most social networking apps never meet a subscriber threshold or level of popularity for them to see a first birthday.

A few years back, a lot of people blamed Instagram Video for killing Vine’s entire format. Instead of 6 seconds, it gave users 15 seconds and allowed them to share video loops on a platform that had more users and growing. It’s the same thing it’s doing to Snapchat some would say.