According to a new survey by Seattle’s Best Coffee, 88 percent of
coffee-drinking holiday shoppers need extra coffee to power through the
holiday shopping season1

November 06, 2014 09:10 AM Eastern Daylight Time

SEATTLE--(EON: Enhanced Online News)--Whether searching for deals online from home or on-the-go, more than
half of holiday shoppers say a cup of coffee is their favorite way to
prepare for a day of shopping.2 To ensure coffee lovers fill
their mugs with great coffee and get some extra perks along the way,
Seattle’s Best Coffee®, part of Starbucks Corporation
(NASDAQ:SBUX), launches Seattle’s
Best Doorbusters, a month-long giveaway extravaganza – no sleeping
bags, lawn chairs or early mornings required.

“As holiday deals begin earlier each year, the one-day frenzy of Black
Friday is turning into an entire month of deal hunting”

With nearly half of holiday shoppers, roughly 118 million Americans,
starting the search for deals before Black Friday,3 the Seattle’s
Best Doorbusters give earlybirds a jump on the holidays with a much
needed coffee fix. On select days throughout November, Seattle’s Best
Coffee will offer holiday shoppers the chance to win one of hundreds of
holiday Doorbuster giveaways, like a Black
Friday Power Up kit or Cozy
on the Couch prize pack, all stocked with everything needed to deal
hunt, shop and sip the best coffee.

“As holiday deals begin earlier each year, the one-day frenzy of Black
Friday is turning into an entire month of deal hunting,” said Jennifer
Dimaris, vice president, brand management for Seattle’s Best Coffee.
“Our Doorbuster giveaways allow our customers to get a head start on
holiday shopping, so they can eventually sit back and enjoy the holidays
with our great-tasting coffee.”

Enter to Win Hundreds of Doorbuster Giveaways

Among coffee-drinking holiday shoppers, 88 percent will need extra
coffee to power through their shopping checklist.4 In
addition to awesome prizes, each Doorbuster giveaway will arm shoppers
with what they need most during the hectic holiday season – a smooth,
medium and balanced cup of Seattle’s Best Coffee.

From now until Cyber Monday, holiday shoppers can burst through the
virtual doors at SeattlesBestDoorbusters.com.
By submitting an online entry form, deal hunters will be entered for a
chance to win hundreds of prizes. But shoppers must act quickly – the
Doorbuster giveaways will only be live for select periods of time
throughout the month. See rules below. The entire line-up of Doorbuster
giveaway prize packs include:

Conquer the Cold: Two 12-oz. bags of Seattle’s Best Coffee,
smartphone gloves, wireless all-weather earmuffs and an umbrella

Coffee drinkers looking to taste great coffee can also grab a $2-off
coupon for Seattle’s Best Coffee at-home packaged coffee or K-Cup®
packs, which can be redeemed where groceries are sold nationally at
retailers including Walmart, Kroger and Safeway.

Seattle’s Best Coffee LLC has been roasting premium coffee since 1970
and today roasts more than 20 million pounds of coffee every year and
millions of cups of our coffee are served every day. A freshly-brewed
cup of Seattle’s Best Coffee is currently available in more than 50,000
locations including cafes, college campuses, restaurants, hotels,
airlines, cruise ships, grocery stores and movie theatres. Seattle’s
Best Coffee is a featured brand within Starbucks Corporation (NASDAQ:
SBUX). For more information, please visit Seattle’s Best Coffee online
at www.seattlesbest.com,
become a member of the coffee community at www.facebook.com/SeattlesBestCoffee
or follow Seattle’s Best Coffee on Pinterest for unique coffee
inspiration at www.pinterest.com/seattlesbest.

Keurig, the Cup and Star design, Keurig Brewed, K-Cup, and the Keurig
brewer trade dress are trademarks of Keurig Green Mountain, Inc., used
with permission.

Seattle’s Best Coffee Doorbusters GIVEAWAY Abbreviated RULES

NO PURCHASE NECESSARY. Starts on 11/6/14 and ends on 12/1/14 and
consists of 6 separate sweepstakes. Specific Entry Period dates apply.
See Official
Rules for Entry Period dates, entry instructions, odds of
winning, etc. Open only to legal residents of the 50 US (incld. DC).
Must be at least 18 years of age. Void where prohibited or restricted by
law. Sponsor: Seattle’s Best Coffee LLC.

About the Seattle’s Best Coffee Black Friday Survey

The Seattle’s Best Coffee Black Friday survey was conducted by Wakefield
Research among 1,000 nationally representative U.S. adults ages 18+,
between Oct. 14 and Oct. 21, 2014, using an email invitation and an
online survey. Quotas have been set to ensure reliable and accurate
representation of the U.S. adult population 18+. The margin of error is
plus or minus 3.1 percentage points.

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