Campaign-Style Approach

Public Affairs

Weber Merritt helps organizations manage their reputations and monitor the business and legislative environments in which they operate. We begin by identifying stakeholder groups that can have an impact on your organization, then we establish and cultivate positive relationships with your key audiences.

From elected officials and news media to industry experts and academic voices, we engage opinion leaders who will champion your cause and make your case to the public.

Local Community Outreach & Education

Coalition Development

Earned Media

Outreach to Elected Officials

Social media

Strategic Communications

Rapidly shifting political or media landscapes can suddenly alter your business priorities and communication goals. Weber Merritt continually monitors news cycles and public sentiment that can affect your organization to define the scope and direction of the campaign.

Whether positioning your brand or reputation, passing or defeating legislation, or managing a crisis, we can help you understand the environment in which you operate and fine-tune your strategy.

Strategic Communication Plans

Robust Campaign Planning

Social Media Campaign

Media Relations

Opposition Research and Rapid Response

Third Party Partnerships

Crisis Communications

Message Development

Online Awareness and Advocacy

Integrated Campaigns

The most effective campaigns are those that seamlessly integrate diverse tactical elements. We employ every tool and resource at our disposal – from grassroots and coalition development to survey research and earned media – to develop multi-pronged approaches and attack your issue on all fronts.

Coalition Development & Management

Often times trade associations want to create a coalition among its membership to advocate around a specific policy initiative but lacks the bandwidth to manage the campaign and effort. Weber Merritt has expertise in developing and managing coalitions, working with you to oversee the various moving parts:

Coalition Administration

Website Branding and Communications Materials

Social Media Branding and Strategy

Coordinate Strategy and Tactical Execution Among Sub-Contractors and Vendors

Establish Reporting Mechanism

Media Relations

Manage Field Campaigns

Approach

Our team of seasoned campaign communicators will make certain that each aspect of your campaign not only conforms to your objective, but also complements – not competes with – the other elements of communication efforts. The result is a unified voice and a clear message.

There's no shortage of theories as to how and why today's young people differ from their parents. As marketing consultants never cease to point out, baby boomers and millennials appear to have starkly different attitudes about pretty much everything, from money and sports to breakfast and lunch.

Why do they do what they do politically? What’s the end game, what’s driving opinion now…and what might into the future? There are a lot of opinions on that. Most are based on measurements made using fairly traditional instruments: polls, spending habits, TV/video entertainment ratings. And of course, elections, also analyzed by polling, both exit and quantitative.