Another case are new products. SEO templates can be applied only for products without manually meta information. By this way, you adjust meta for each product one by one and meta templates are applied only for “pending” products.

Additionally you can use different meta templates for different product (rules by product attributes, categories etc)

How to create meta template

Go to Marketing → Advanced SEO Suite → Templates

First of all, you need choose template type. There are 3 template types available: