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Vokèra transforms its brand image

29 June, 2009 Updated: 27 May, 2010 1:52 pmBy Simon Duddy

Heating manufacturer Vokèra has unveiled a new logo and introduced a new strap line: heating for life, in a bid to reflect the reliability of the Vokèra brand.

The company has unveiled a new brand partly to emphasise the new product ranges it has introduced in the last few years. These include renewables such as solar thermal water heating systems, a biomass boiler and an air source heat pump.

Vokèra managing director Enrico Bracesco said: “Vokèra is a growing company, and we have seen some very positive changes over the past few years – some of which have had a substantial effect on our business. Our old branding was therefore outdated, and didn’t reflect the company’s current market position, or what the brand means to installers and homeowners today.

“Vokèra is a modern and forward-thinking company, and while we want to retain some of our existing core brand values, we also want to make sure that we move with the times. Our identity needs to reflect our current market position – and our new strap line ‘heating for life’ reinforces the message that Vokèra is a brand that our customers can depend on, and this is one of the main reasons why Vokèra is growing despite the economic climate. As well as seeing visual differences, our customers will also experience some very positive internal changes, as the Vokèra team has never been more customer-focused.”

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H&V News incorporating RAC is the only publication to cover the entire heating, ventilation refrigeration and air conditioning sector. Our coverage provides the most up-to-date industry news and views, delivering information that is invaluable to your business.