It might seem like a silly question (of course he cares, right?), but according to an infographic from Zeno Group, a whopping one-third of CEOs fail to consider their companies’ social media reputations when they make business decisions. Only 28 percent of CEOs regularly consider it.

Overall, B2C companies do a better job of considering and responding to reputation crises than their B2B counterparts.

When it comes to B2C companies:

Seventy percent of CEOs frequently consider social media reputation.

More than 60 percent (63 percent) of B2C executives believe their firms could respond to a negative post within 24 hours.