More selected projects

ZeKUR Health Insurance 2015

Ever end of the year, Dutch insurance companies compete for new clients. Studio MiNSK, Conclusion Digital and ZeKUR / Univé hired me to direct their health insurance commercial, tag-ons and preroll for 2015. It became a fun and distinctive production.

After evaluation, ZeKUR's brand awareness - because of the success of the commercial - rose from 40% to 70%! (source: Memo2 campaign tracker)