small business

The artworks seem alien to them, maybe the edibles in the café are too.
#3. Recognition, leading to trust: If the owner of the café is not a native of the town, showcasing the local arts in the café will make the natives recognize the café as one of theirs. Once that trust is established, it will be easier for the café to set up and have increased the probability of higher profits.
#4. Reduced costs: Showcasing art local artwork is much cheaper than actually purchasing them. The café can agree to showcase the works of local artists to help them sell.