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2014 marked one of the most exciting and transformative years here at PureMatter. We started working with Futurists and global brands on our own initiative to explore the way in which organizations work, and our partnership with IBM on their #Newwaytowork initiative led us to host the inaugural PureMatter Thinkathon event in New York City.

While preparing for the Thinkathon, our team conducted intensive research looking at organizational trends, and our own set of behaviors, beliefs and systems.

Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits, etc. Last year I created a post Accessible Key Performance Indicators, A 4 Part Framework, to help planners better understand KPI’s but, significantly, not the micro-details of campaign performance metrics. Recently, however, we have been helping Marketers look at integrated campaigns differently in order to go beyond the obvious performance metrics. Rather than impressions, click-thru’s, social shares and bounce rates, …

Jay Curley, the Senior Global Marketing Manager at Ben & Jerry’s, spoke with Bryan Kramer during a Purematter Substance webinar on the importance of creating authentic experiences for customers.

Ben & Jerry’s takes fun very seriously. Jerry, their co-founder, said “If it’s not fun why do it?” They are infamous for their humorous approach to flavor names- from “Chubby Hubby “to “Karamel Sutra” and my favorite—“Everything But The…”.

I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human (tweet this). Often enough we complicate what we’re trying to say. Ironically, as our world becomes more customer-owned and socially-enabled, we continue to see complicated, redundant, over-technical, and over-thought mass messages getting pushed out – and lost – in the ether. Is it really getting harder to stand out, with so much data and information …

I was honored to sit down for this one-on-one interview with Todd Wilms, Global Social Media Director for SAP. We’ll be posting all 5 parts of the series over the next few weeks, each done with one question in mind to make it quick and easy for you. Enjoy!

A company’s digital body language is an assessment of the collective behavior across the Internet, including marketing initiatives and user interactions in the earned, owned and paid sectors online. As opportunities to interact socially are growing leaps and bounds, paying attention to your personal digital body language – as a representative of both your personal brand and your company brand – is becoming critical. Is it consistent? Is it thoughtful? Is it in line with your company’s brand tone… or …

Anything successful has context. Remember this. You’re going to need it as we move in to 2013 because, let me tell you now, stuff’s about to get real.

We’ve spent the past few years as marketers wrapping our brains around the changing landscape. Social media has given consumers a voice, and finally many of us are starting to listen (though they’ve been listening to each other for quite some time now).

We’re excited to have created this Infographic for IBM’s EMM (The “Market” agenda in their Smarter Commerce Initiative) to help visually explain “Generation C: The Connected Customer”. Please share this, Pin it, Tweet it, and talk about it – then visit the full campaign site to learn more about how Marketers are connecting with Generation C in this complex, consumer-driven social world.

We’re social creatures by nature. Much of our social interaction has now moved online, but the fact remains, we crave community, communication and connection with others. The rise of social networks (which shows no signs of stopping) is evidence of this.

This leads me to wonder, what does the future hold for our “social” lives? So many of us connect with each other digitally on a consistent basis—and in fact, studies are showing that our penchant for social networks is …

When it comes to marketing strategies, content marketing has been crowned king. According to a survey done last summer by HiveFire, a Cambridge, Massachusetts-based Internet marketing software solutions company, many marketers have made content marketing the most-used tactic in their toolbox. According to HiveFire’s B2B Marketing Trends Survey Report, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising.