Earshot sees social media as a gateway for brands to consumers
who would otherwise go undiscovered. In contrast to platforms
that focus on helping companies react to posts from
existing fans, followers, or customers already talking
about their brands, Earshot helps companies discover and
proactively engage prospective customers through
social media when it's relevant and timely, whether the brand is
mentioned in the post or not. With only 3.6% of all
conversations on Twitter including brand names (Brandwatch
Report, 2013), Earshot applies smarter filters (starting
with location) to the other 96.4% to help brands unlock a new
channel for customer acquisition and more actionable
intelligence.

The Earshot Social Media Processor combines real-time location
data, profile details of the user, and filters in the post itself
to inform clients which posts to engage to optimize chances of
conversion depending on the goals of the client.

"Social media represents a new channel for customer discovery as
much as it does for customer service," said Earshot Founder and CEO
David Rush. "By using location as the first of many filters,
we can help clients quickly sift through the noise to identify and
connect with people in the midst of an experience that's relevant
to their brand - whether they're a current customer or not."

With the growing trend toward more authentic, personalized
messaging, Earshot offers a powerful compliment to a brand's paid
media strategy around the convergence of mobile and social. "It's
all about context and timing," said Rush. "Someone's interest
and attention span in Gatorade changes a lot depending on whether
they're at a ski resort, soccer field, or just finishing a
marathon." By using a person's post as the catalyst for
conversation, Earshot can help increase the chances of connecting
with that person in a more meaningful way at the right place and
right time.

"Earshot helped us identify and connect with consumers we would
have otherwise missed through the other platforms we use today.
By filtering by location, we were able to engage consumers in
a more contextual way that was welcomed and generated a very
positive response from consumers," said Joanna Soricelli of
VaynerMedia.

And with location as a key filter, the data becomes as valuable
as the engagement itself. "Location data also allows us to
provide our clients with an instantaneous focus group of people
that are sharing raw emotion from a location of interest," Rush
added. "In this case, small data can sometimes be more useful
than big data because action is more easily taken at the local
level." Clients using Earshot's enterprise mobile app can
have posts routed to the local level for real-time engagement by
those in a position to impact in-store traffic, customer
experience, and real-time results.

Earshot also makes it easier for companies to measure social
media ROI, an issue that, according to Altimeter Group's
Social Media ROI Cookbook, is still a pain point for 56 percent
of marketers. "The recency of the message during the path to
purchase plays an important part in driving higher conversion rates
and more measurable ROI through social media," Rush said.

The Earshot solution consists of a dynamic web platform,
enterprise mobile app and a real-time analytics dashboard.
The company is already working with several leading brands
including Nissan, IBM, SFX Entertainment and the Chicago White
Sox.

# # # #

About Earshot

Launched in October 2013, Chicago-based Earshot filters social
media posts coming from locations of interest and converts them
into real-time intelligence and relevant engagement opportunities.
As a new way for brands to leverage social media for customer
acquisition and retention, the Earshot solution provides clients
with the tools and technology for a more proactive approach to
social media management. Earshot combines location, profile data
and the post itself, to help brands proactively connect and convert
consumers at the right time, right place, regardless of
handle or hashtag. By effectively combining the privacy interests
of consumers with a more authentic voice of the brand, Earshot is
enabling a new approach to engagement that yields higher conversion
rates, deeper loyalty and new forms of earned media. For more
information, visit www.earshotinc.com and follow us on
Twitter @earshotinc.

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