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Brand Profiles

9 Gudang Garam

Gudang Garam

Company: Gudang Garam Tbk PT

Brand value: US$2,311 million

Headquarter city: Kediri

Year on Year Change: 13%

Industry: Tobacco

Year formed: 1958

Gudang Garam is a brand of traditional Indonesian clove cigarettes, known locally as kretek, and there is a broad range of varieties under the Gudang Garam name. Gudang Garam products are sold both as a premium, hand-rolled product, and as a less expensive machine-rolled cigarette. Both varieties tend to appeal to older smokers. The brand tends to market itself with a blend of tradition and manly outdoor themes, but in the past year has been using TV advertisements – which can still be legally shown at certain times of day – to highlight the Gudang Garam production process, and the fact that its cigarettes are made with the finest materials. Gudang Garam cigarettes are exported to Malaysia, Brunei, Japan, Australia, Germany, the US, and the Netherlands. The brand’s parent company is building an airport in Kediri, where it is based, which will serve East Java.