Friday, May 9, 2014 at 11:45am
to 1:00pm

Are brands really destined to follow the four basic stages of the product lifecycle, i.e., introduction, growth, maturity, and decline? Why is it that some brands have short lifecycles, yet others are still around after more than a century? How can you keep your brand - whether that brand is a product, a service, or a whole company - from falling prey to this accepted destiny?

Join Roger Beahm, Professor of the Practice in Marketing at the Wake Forest University School of Business and Executive Director of the Wake Forest University Center for Retail Innovation, as he tells us how. Roger also serves as a Resident Professor at the Wake Forest University training center in Managua, Nicaragua.

Registration is required and open to current and prospective students, alumni and the general public.