5 Reasons Inbound Marketing Should Be a Key Part of Your Entrepreneur Journey

As you begin on your journey to found and build your own business, you will sooner or later need a marketing strategy to attract customers and grow your brand presence. For many entrepreneurs, that can be problematic. Marketing is inherently expensive, and you will come across so many articles providing tips and tricks that you might not know which advice to follow.

Here’s one that might be more actionable than most others: make inbound marketing a core part of your entrepreneur journey. If you embrace this relatively new but immensely successful concept from the beginning, you can build your entire business around the core philosophy of this type of digital marketing.

What is Inbound Marketing?

In its comprehensive definition of inbound marketing, Forbes.com points out a number of staples of this philosophy: it occurs in the digital space, focuses on creating high-value content for your target audience, and aims to generate quality leads for further, more targeted efforts.

Inbound marketing, in other words, is a way to help potential customers find you, rather than pushing out your marketing message to an audience that might never be interested. As a result, it’s a perfect compliment to the entrepreneurial process. In fact, here are 5 reasons to embrace inbound marketing as early as possible in building your business.

1) Grow Your Credibility

In today’s digital environment, audiences across industries are becoming cynical toward advertising of any kind. Millions are installing ad blockers, requiring new ways to reach through the clutter and get your brand in front of your desired customers. That’s especially the case for a new business that no one knows about yet.

Going into 2017, your website should be much more than a simple, static online billboard. Instead, it needs to be a comprehensive resource for your target audience to learn about both your product or service and the industry in which you operate.

Oseco’s website, for example, offers more than just information about its manufacturing products and services. In addition, it also provides news updates, case studies, and a variety of guides about its products that are relevant and helpful to anyone in the industry. Through effective search engine optimization, this content helps Oseco be found easily by potential customers.

That’s what inbound marketing is all about. Instead of creating an online billboard, you create a comprehensive online presence that will become the center of your marketing efforts. If you can turn your website into a treasure trove of resources for your audience, and then draw attention to it using SEO and social media marketing, your audience will visit – and convert.

3) Generate Sustainable, Quality Leads

Depending on your industry, you probably need to approach and engage with potential customers long before they actually make a buying decision. How do you make sure that these members of your target audience enter your database for further, more targeted communication?

Lead generation may be the core benefit of inbound marketing. If you can give your website visitors something of value (such as long-form content or a webinar registration) in return, they will gladly return the favor by giving you their contact information. Now, you can engage in more comprehensive email marketing and lead nurturing efforts, knowing that your recipients have expressed at least some interest in your company.

By embracing the philosophy, you can get ahead of your competition. If you’re the only one in your niche to present yourself as a valuable resource using the above strategies, you will occupy a space in the minds of your audience that will be difficult to top. Consider Voicebase, which has embraced a more resource and education-oriented approach to marketing than most of its competitors and has benefited significantly as a result.

5) Embrace Your Customers’ Needs

Finally, inbound marketing allows you to embrace the unique needs of your customers. Rather than building your marketing strategy from the inside, you will be more open to listening to your customers, and deliver content that’s designed to help them succeed.

As a result, you will gain valuable insights into the minds of your audience, which can be applicable even beyond marketing. As a new and growing business, you will probably have to make regular adjustments to your product and service over time. Inbound marketing offers you an inherent opportunity to learn about your audience in a way that can help guide these types of adjustments.

In short, inbound marketing is a unique fit for entrepreneurs looking to set themselves apart from their competition and accelerate their business growth from the beginning. Thanks to the above reasons, embracing the philosophy from the start of your business can give you the boost you need to succeed both immediately and long-term.

I don’t even understand how I stopped up right here,
however I assumed this submit used to be good. I do not recognise
who you might be but definitely you’re going to a famous blogger should you aren’t already.
Cheers!

I’m really loving the theme/design of your web site. Do you ever run into any web browser compatibility issues?
A handful of my blog audience have complained about my site not working correctly in Explorer but looks great in Opera.
Do you have any suggestions to help fix this issue?

Hey I am so happy I found your blog, I really found you
by accident, while I was searching on Aol for something else,
Anyhow I am here now and would just like to say cheers for
a incredible post and a all round entertaining blog (I also love the theme/design), I don’t
have time to read it all at the minute but I have bookmarked it and
also added in your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the
superb b.

Just want to say your article is as astonishing. The clearness to your submit is simply spectacular and
that i can think you are knowledgeable on this subject. Fine with your
permission allow me to snatch your feed to stay
updated with imminent post. Thank you 1,000,000 and
please carry on the rewarding work.

After exploring a number of the blog articles on your website, I seriously
appreciate your technique of blogging. I book marked it to my bookmark site list and will be checking back in the
near future. Take a look at my website as well and let me know your opinion.

Hi excellent blog! Does running a blog like this take a lot of
work? I’ve very little knowledge of computer programming however I was hoping
to start my own blog soon. Anyhow, if you have any suggestions or tips for new
blog owners please share. I understand this is off subject however
I just had to ask. Thank you!

Great blog you have here but I was wondering if you knew of any community forums that cover
the same topics talked about here? I’d really like
to be a part of group where I can get opinions from other experienced people that share the same
interest. If you have any suggestions, please let me know.
Many thanks!

I was curious if you ever considered changing the layout of your site?
Its very well written; I love what youve got
to say. But maybe you could a little more in the way of
content so people could connect with it better. Youve got an awful lot
of text for only having 1 or 2 images. Maybe you could space it out better?

I’m really loving the theme/design of your site. Do you ever run into
any browser compatibility problems? A small number of my blog audience have complained about my website not operating correctly in Explorer but looks great
in Opera. Do you have any suggestions to help fix this
problem?

naturally like your website but you have to check the spelling on quite a
few of your posts. A number of them are rife with spelling problems and I find it
very bothersome to tell the reality however
I’ll surely come back again.

Excellent goods from you, man. I’ve have in mind your stuff prior to and you are
simply extremely excellent. I actually like what you’ve acquired right here, really like what you’re stating and the best way by which you are saying it.
You make it entertaining and you still take care of
to keep it wise. I can’t wait to learn much more from you.
That is actually a wonderful web site.

Thanks for any other informative blog. Where else may I get that kind of information written in such a perfect method?
I have a project that I’m just now running on, and I’ve been on the glance
out for such info.

Wonderful goods from you, man. I’ve be mindful your stuff
prior to and you are simply too magnificent. I really like what you’ve obtained right here,
certainly like what you are stating and the way in which
wherein you assert it. You’re making it enjoyable and you continue to take care of to stay it wise.
I cant wait to read much more from you. That is actually a
great web site.

Fantastic items from you, man. I have consider your stuff prior to
and you are just extremely great. I really like what you’ve acquired here, certainly like what you are saying and
the way in which in which you are saying it. You make it entertaining and you continue to care for
to stay it smart. I cant wait to learn much more
from you. This is actually a wonderful website.

What’s Taking place i’m new to this, I stumbled upon this I have discovered It absolutely helpful and
it has helped me out loads. I am hoping to contribute & aid other customers like its aided me.
Great job.

Admiring the hard work you put into your blog and in depth information you provide.
It’s awesome to come across a blog every once in a while that isn’t the
same old rehashed information. Wonderful read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

After going over a number of the blog posts on your website, I truly appreciate your way of writing a blog.
I added it to my bookmark website list and will be checking back in the
near future. Please check out my web site too and
let me know how you feel.

Thank you, I have recently been looking for
information about this topic for ages and yours is the best I’ve came upon till now.
However, what concerning the conclusion? Are you sure in regards
to the supply?

Appreciating the time and energy you put into your website and in depth information you provide.
It’s awesome to come across a blog every once in a while
that isn’t the same old rehashed information. Great read!
I’ve bookmarked your site and I’m adding your RSS feeds to my Google
account.