How To Boost Your Email Marketing With Just Two Tools

Your
business knowledge should be questioned if you are still ignoring email
marketing as a strategy to boost sales and increase the customer base. While
there have been various technological advances that might have seemingly made
this marketing strategy look archaic, it’s simply not the case. Statistics
reveal that people still use email more than any other online platform. This is
the time to reconsider your stance on email marketing.

How to start email marketing

Email
marketing is a campaign strategy that is used to send commercial messages to a
group of people via email. This strategy leverages on your ability to get these
people to allow you to send messages to their inbox. This group of people you
are sending messages to could contain customers you are trying to encourage to
buy from your business again and potential customers you are trying to attract
to your brand. Building a quality email list is a priority.

To
run a successful email marketing campaign, you require the right tools. Once
you have your email list, this list of tools should begin with an email verification tool and an email drip campaigns tool. The
importance of these two tools will be discussed extensively later in this
article.

Of
course, there’s more than just tools that weigh into whether or not your
campaign will perform well. To run a successful email marketing campaign, you
have to do it the right way: be polite in your emails, always remember that,
after all, you’re a guest in their inbox and your audience can always block you
if your presence becomes unnecessary or annoying; let your recipients
understand the purpose of your emails right from the start; make sure that you
supply them with great content and mix business with a few updates and simple
messages.

Why you need an email verification tool

Email
verification is a form of security for your email marketing campaign.
Deliverability in email marketing is extremely important, and your sender score
influences your deliverability. It determines whether your messages are delivered
to the inbox or the spam folder.

A
high sender score helps you on your way into your audience’s inbox, and to keep
it high, you need to know and work on the factors that it. These are the two
most common ones:

Hard Bounces

Hard
bounces happen when you acquire a list with fake email addresses, email
addresses that are no longer in use, or email addresses that are permanently
unavailable for any other reason. As a result, your emails simply can not be
delivered an receive a hard bounce. Anemail verifier helps you clean your list and
identify these emails, reducing the number of hard bounces and preserving your
high sender score.

Spam Complaints

The
higher your spam complaints rate, the lower your sender score. Ideally, you
want to keep your rate lower than 0.1%. Sending quality content to your
audience simply might not be enough, as there will always be people making
these complaints. This is where your email verifier comes in handy. It flags
and filters out users who often mark emails as spam for no real reason and
helps you dodge a potential bullet.

The importance of email drip campaigns

Drip
campaigns are a set of automated email messages that are sent to users based on
conditions, schedules or triggered by an event. A drip email campaign consists
of a list of pre-written emails, so there is no need to manually compose the
messages each time you want to send the next step. You create your campaign
once – and reap the rewards.

An
advantage of using drip marketing is that while the messages are automated and
pre-written, you can add a touch of personalization to the message by
customizing it with the recipient’s name, company, job position, or any other
info.

What’s
even better, you no longer have to worry about forgetting to send a follow-up
at the right time. You can use triggers to make sure the follow-up email is
sent exactly when the lead is most likely to convert. For instance, you want to
send a new subscriber a welcoming message while nurturing your current customer
base. You wouldn’t want these two messages to get mixed up. Drip campaigns are
very useful for these purposes, as you can create multiple flows for multiple
groups of leads within the same campaign.

Anemail drip campaign tool can also provide
detailed real-time analysis on how your campaign is performing with your
audience. You can monitor conversions, open and click-through history, and see
how many people unsubscribed from your newsletter.

About Post Author

Addison is a digital marketing expert and business developer at Techscrolling.com. He loves to write on internet marketing, social media marketing and how to improve online business tips. To know more about his work follow him on his social platforms.