Approach to Sustainability

It is the core corporate responsibility of Sony to society to pursue its corporate value enhancement through innovation and sound business practices and contribute to developing a sustainable society.
(Sony Group Code of Conduct)

Under its Mid-Term Corporate Strategy announced on May 22, 2018, Sony aims to sustainably generate social value and maintain a high level of profit under the key themes of “kando”—to move people emotionally—and "getting closer to people." To fulfill its mission of delivering kando, Sony works to create innovation through products, services and content that inspire people, recognizing that sound business practice is essential to its social responsibilities. Sony also gives due consideration to the impacts of its business activities on the interests of its stakeholders—shareholders, customers, employees, suppliers, business partners, local communities, other organizations—and the global environment. Sony also engages in dialogue with stakeholders to build trust and get input. Through these activities, Sony will keep striving to increase corporate value by generating economic and social value and contributing to the development of a sustainable society.