MAXQDA was introduced to postgraduate students in my course on Qualitative Research Methods (...). They found it easier to learn and use than any other software in qualitative data analysis. They exclaimed that the charts and frameworks produced by MAXQDA looked so beautiful, smart, and comprehensible. MAXQDA integrates the human mind with technology, and it demonstrates the art of data analysis.

I spent several months researching the options, and ultimately decided to trial MAXQDA. We brought in a MAXQDA certified trainer, and bought a network license so that our large team at Microsoft could use the tool. We were not disappointed. [...] I was so convinced in its efficacy in the applied qualitative field that I bought MAXQDA for my team when I joined Amazon. I was especially delighted when they recently added the Stats package, which allows us to avoid the extra expense of buying SPSS. I use MAXQDA almost daily, and am the first to recommend it to applied research teams.

Sam Ladner, Ph.D., Senior UX Researcher, Amazon

I really enjoyed working with the brand-new version, (MAXQDA Analytics Pro). I was waiting for this qualitative-quantitative software which helps me manage even quantitative content analysis without using SPSS. I can manage now the whole research process inside the MAXQDA and it's a great experience!

László Galántai, University of Pécs, Institute for Education, Pécs, Hungary

Easy to learn and very efficient to use. Thanks to the elegant and straightforward design of MAXQDA, you can easily translate flashes of insights into descriptive and theoretical codes, analytical models in the form of hierarchical code system, and various types of memos, without being bothered by complicated technicalities.

I have used MAXQDA as my primary recommended qualitative data analysis software program since 2005, when I began facilitating Spanish-language projects and MAXQDA was the only program with full documentation in Spanish. Since that time, I have taught MAXQDA in a wide variety of settings including education, government, and non-profit organizations.

What I like about MAXQDA is its ease of use (a low learning curve), the depth and breadth of its classifiaction and analysis functions, and the possibiltiy of conducting different kinds of qualitative or texts analysis simultaneously.

Warren A. Hodge, Ph.D., University of North Florida, Department of Counseling and Educational Leadership, USA

The ability to easily import string and numeric selection variables provides an invaluable tool for relating complementary quantitative and qualitative research strategies. This and other features have made MAXQDA particularly well-suited for integrating ethnographic and epidemiological methods for a cultural epidemiology of various health problems.