Month: September 2011

For the 2011 holiday season, Japanese cosmetics brand Shu Uemura is teaming up with renowned film director Wong Kar Wai.

In an exceptional collaboration, the celebrated film director Wong Kar-wai has created an exclusive short film “Mask” for Shu Uemura that showcases his unique vision of femininity, all captured in his dreamily nostalgic and coolly hip style.
Wong’s lush visual poem “Mask” depicts a dramatic story expressed with “rouge et bleu” – the colors red and blue.

Inspired by a poem written by Charles Bukowski “Burning in water, drowning in flame”, Wong’s emotional masterpiece is a portrait of the liberating passion deep within our hearts, which reinvents ourself with sparks of red passion that slowly burn….until like ice, drowning in fire.

A fantasia rich with emotions, “Mask” is a dance between the extreme heat of passion and a sea of calm, climaxing in a glittering shower of healing beauty. Every face is a celebration of life and nothing can stop the flow of your passion this holiday season. Will be out in store 11 Nov 2011.