English

’LIFE IN A DAY’ FILM

OFFICIAL RULES AND TERMS

World In A Day Films Limited (“us”, “we” or “our”) is asking
YouTube users to submit videos for consideration for inclusion in a feature
film which will be created from videos submitted by YouTube users and certain
other contributors enlisted by us, currently entitled “LIFE IN A DAY” (the “Film”).

The objective is to capture a day in the
life of the world. Accordingly,
you are invited to submit videos (and such videos may contain moving images and
sound, or simply moving images, or simply sound, subject to the restrictions in
these Official Rules) that are filmed or recorded on 24 July 2010 (each, a “Video” and collectively “Videos”, which expression includes all
or any part(s) of such Videos), which will be considered by us for inclusion in
the Film.All Videos submitted by
YouTube users must be uploaded to the dedicated YouTube channel for the Film
located at www.youtube.com/LifeInADay (the "Film
Channel") in accordance with the dates and timings as set out below.

The inclusion or not of any Video in the
Film is entirely dependent on our artistic vision and the artistic vision of
the director of the Film (the “Director”).
Our decision and that of the Director is final (whether joint or
otherwise).As such, our artistic
review will determine the Videos which will be selected for inclusion in the
Film.

By uploading your Video to the Film
Channel, you agree to these official rules and terms (“the“Official Rules and Terms”)
in addition to the terms of service of the YouTube website set out at http://www.youtube.com/t/terms (the “Terms of Service”) and the Community Guidelines of the YouTube
website set forth at http://www.youtube.com/t/community_guidelines
(the “Code of Conduct”) (and
references to the “Official Rules and
Terms” shall include all of these terms, unless otherwise indicated).

Further information regarding the Film
and the creation and submission of Videos for the Film is available on our
Frequently Asked Questions page appearing at
https://docs.google.com/a/google.com/document/pub?id=1I4LY92ynsFhC9bO4g0-Q5tv_6Dsde2se31hbIgomk98,
but such information does not form part of these Official Rules and Terms.

1.RELEVANT DATES

The relevant
dates for this project are as follows:

EVENT

Starts

Ends

Filming
Day

Saturday
24 July 2010 at 00:00:01AM, wherever you are

Saturday
24 July 2010 at 23:59:59PM wherever you are

Submission
of your Video by uploading to the Film Channel

(the
“Submission Period”)

Saturday
24 July 2010 at 00:00:01AM, wherever you are

Saturday
31 July 2010 at 23:59:59PM wherever you are

Videos
will be reviewed for inclusion on the Film Channel

Sunday
25 July 2010 at 09:00:00AM GMT

Friday
15 October 2010 at 23:59:59 GMT or until all Videos uploaded have been
reviewed during the Submission Period, whichever is sooner.

Approved
Videos begin to be made available via the Film Channel

Sunday
1 August 2010 at 00:00:01AM, wherever you are

No
set end date.

For all other
dates such as the intended release of the Film, please check updates which will
be posted to the Film Channel. Such other dates (including the release date of
the Film) are subject to change at our sole discretion and we have no
obligation to complete the production of the Film or, if completed, to release
the Film in any specific media or at all.

2.ELIGIBILITY

2.1For YouTube users to be
eligible to upload and submit Videos to be considered for inclusion in the
Film, individuals must be:

·18 years of age or older, (or
19 years of age or older if you are a resident of Nebraska (US State), or 20
years of age or older if you are a resident of Taiwan, Korea, Japan or New
Zealand, or 21 years of age or older if you are a resident of Puerto Rico,
Mississippi (US State)), as at Saturday 24 July, 2010; and

·registered users (“Registered Users”) of the YouTube
Website. To become a Registered User of the YouTube Site, individuals must
register for an account and agree to the YouTube Site’s Terms of Service. There
is no fee or charge to become a Registered User.

2.2You will not be eligible to
submit Videos to be considered for inclusion in the Film if you are:

·a resident of Cuba, Iran, North
Korea, Sudan, Myanmar/Burma, Syria, or any other U.S. sanctioned country;

·an employee, officer, director,
agent, representative of the Project Entities and their respective parents and
subsidiary companies, legal and financial advisors, any and all other companies
associated with the Film (or their immediate family members (which means
parents, spouses, children, siblings, in-laws, grandparents and grandchildren)
or residents in the same household (whether legally related or not)); or

·a party who:

(a) is represented under contract (e.g., by a talent agent or manager)
that would limit or impair any of the Project Entities’ ability to use your
Video;

(b) has a contract that would make your appearance in your Video a
violation of any third party right(s);

(c) is under a merchandising agreement; or

(d) is under any other contractual relationship (including but not
limited to guild and/or union memberships), that may prohibit you from
participating fully in the Film, or from allowing the Project Entities to use,
on a residual-free and royalty-free basis, your Video worldwide in all media in
perpetuity (except in France and Spain, for the duration of the rights).

3.VIDEO SUBMISSION REQUIREMENTS

3.1You can submit as many
Videos as you like within the Submission Period, provided they comply with
these Official Rules and Terms. Your
Video must be no longer than ten (10) minutes, although you may submit multiple
Videos.

3.2When submitting your Video
to the Film Channel you must also complete certain details requested by us, in
particular your name, email address and country of residence, or your Video will not be eligible for consideration for
inclusion in the Film.We will
only use information collected at this point to contact you for the purpose of
the Film and the Film Channel, such as obtaining physical copies of your Video
and any further release documentation required and to communicate with you
about whether your Video is provisionally selected for possible inclusion in
the Film or has been included in the Film.

Any information collected by us as part of this process will only be
used in a manner consistent with these Official Rules and Terms, including
clause 16.

3.3Your Video must also comply
with the Code of Conduct, and in particular must not:

·include trademarks, logos, or
copyrighted material (such as company names, photographs, works of art, or
images published on or in websites, television, film or other media), whether
or not owned by you (except for the Video itself);

·contain any music, either on
the soundtrack to your Video (the score) or playing in the background of your
Video (that is recorded simultaneously with the pictures) (known as source
music), whether or not owned by you;

·contain offensive,
inappropriate or illegal content, including profanity, pornographic or sexual
content, content promoting alcohol, illegal drugs, tobacco, firearms or
weapons, hateful content of any kind (including racist or sexist), content that
promotes violence or harm to another living creature;

·defame, misrepresent or contain
disparaging remarks about other people or companies, including the Project
Entities;

·promote a political agenda;

·contain footage of third
parties taken without their permission.

3.4You
must retain the original material used to create your Video so we can access it
for use in the Film, should your Video be selected for possible inclusion in
the Film.

3.5The Contest Administrator
(or its representatives) will review all Videos received during the Submission
Period and the Film Channel and will only accept and post those Videos that
conform to these Official Rules and Terms. Videos which do not conform to these
Official Rules and Terms will not be eligible for inclusion in the Film
(although they will continue to appear in your YouTube account). Decisions of
the Contest Administrator are final and binding.

4.ENTRY TERMS

4.1You represent, warrant, covenant and confirm to us that:

(i)your Video conforms with these
Official Rules and Terms, the Terms of Service and the Code of Conduct;

(ii)you are 18years of age or older (or 19 years of age or older if you
are a resident of Nebraska (US State), or 20 years of age or older if you are a
resident of Taiwan, Korea, Japan or New Zealand or 21 years of age or older if
you are a resident ofPuerto Rico,
Mississippi (US State));

(iii)all responses provided by you to us when you upload your Video to
the Film Channel are true and complete in all respects;

(iv)your entire Video was filmed and/or recorded by you on the Filming
Day;

(v)you are the sole author and
owner of your Video which is wholly original to you;

(vi)you have the right to agree to these Official Rules and Terms and to
grant the rights referred to in these Official Rules and Terms, free from any
encumbrances and third party rights;

(vii)nothing in your Video infringes the copyright or any other rights
(including any rights of confidentiality and/or privacy and/or publicity, any
moral rights or any intellectual property rights) of any third party;

(viii)your Video does not include any logos, trademarks, designs or copyright
material (including but not limited to music, film or TV footage), whether or
not owned by you (other than the Video itself);

(ix)your Video does not include the name, image or voice or other sounds
of any person unless you have obtained a signed release (“Appearance Release”) from such person in the form available for
download at [NATE PLEASE INSERT];

(x)your Video does not include any
location other than your own property unless you have all necessary consents,
licences and grants of rights from the owner of such location so as to enable
us to exploit your Video in accordance with these Official Rules and Terms;

(xi)you have not assigned, charged, licensed or otherwise in any way
encumbered any rights, title and interest in and to your Video which would
prevent you from licensing your Video to us in accordance with clause 7 of
these Official Rules and Terms, including by entering into any agreement which
would require us to make any payment to you or any third party for using your
Video;

(xii)no action claim or litigation is pending or threatened with respect
to your Video or any rights in your Video;

(xiii)your Video does not contain any defamatory material or any material
which is disparaging or derogatory of any person or which could adversely
affect the name, reputation or goodwill of any person;

(xiv)your Video does not contain pornographic or sexually explicit
content and does not contain any hateful, obscene, offensive or blasphemous
content of any kind or any content which promotes violence or harm to any
living creature;

(xv)your Video does not contain threats of any kind or any content that
could intimidate, harass or bully any person; and

(xvi)your Video and your filming and creation of your Video do not
violate any local, state, national or international law or encourage violations
of such laws.

4.2If you breach any of your
representations, warranties, obligations, undertakings or covenants in these
Official Rules and Terms, or your Video does not comply in all respects with
these Official Rules and Terms, your Video will be disqualified from
consideration for the Film and/or will be removed from the Film Channel.

5.TECHNICAL PROBLEMS AND GENERAL
ERRORS

5.1To the extent permitted by
applicable law, neither the Project Entities nor any of their respective
parents, subsidiaries, affiliates, advertising and promotion agencies, legal
and financial advisors, any and all companies associated with the Film
(including without limitation Scott Free Films Limited) and each of their
respective officers, directors, shareholders, agents, licensees, licensors and
employees, nor any Internet access providers (collectively “Released Parties”) are responsible for
incorrect or inaccurate entry of information, human error, technical
malfunction, lost/delayed data transmission, omission, interruption, deletion,
defect, line failure of any telephone, computer or other network, computer
equipment, software or any combination thereof, inability to access the Film
Channel or the YouTube website, for problems uploading any Video or downloading
any related materials from the Film Channel or YouTube website, or for late,
lost, damaged, misdirected, incorrect or incomplete Video.

5.2For purposes of these
Official Rules and Terms, receipt of your Video occurs when the YouTube
website’s servers successfully receive the uploaded video file and record the
required Video information.

6.SELECTION OF VIDEO

6.1All eligible Videos
received during the Submission Period will be reviewed by us and/or the
Director, and Videos will be selected or not selected for inclusion in the Film
on the following basis:

(i)appropriateness
in relation to the Director’s brief as explained on the Film Channel;

(ii)uniqueness;

(iiii)creativity;

(iv)technical
execution; and

(v)consistency
with the creative and artistic vision of us and/or the Director of the Film.

6.2If your Video is
provisionally selected for possible inclusion in the Film, we will contact you
at any time from 1 September 2010 onwards via the email address you
communicated to us when you uploaded your Video to the Film Channel, and ask
you to send us a physical copy of that Video or upload it to a special site in
order for us to use the higher resolution version of your Video.We will also require you to provide your
home address for use solely for the same purposes as are specified in clauses 3
and 16, and if required, enforcing these Official Rules and Terms.

6.3You may also be required to
execute or procure that third parties execute additional documentation
concerning the use of your Video, at our discretion. This may include without
limitation a physical signed filmmaker release from you, Appearance Releases
from individuals appearing recognisably in your Video (to the extent you have
not already provided these to us at the point of submitting your Video to the
Film Channel) and a signed location release in a form to be provided by us to
you (“Location Release”) from the
owner of any location appearing in your Video.

6.4If your Video is
provisionally selected for possible inclusion in the Film, it does not mean
your Video will be included in the final cut of the Film (including the version
of the Film which premieres at the Sundance Film Festival, or in any subsequent
version released to the public), even if you provide all materials and releases
requested by us.

6.5If you fail to send us a
physical copy of your Video or complete any required documentation in
accordance with any requested timelines, or if your Video is found not to be in
compliance with these Official Rules and Terms then your Video will not be
included in the Film and may also be removed from the Film Channel.

6.7In addition, you agree that the Project Entities reserve the right
to disqualify your Video at any time, in their sole discretion, on the basis of
anything learned or obtained as a result of any additional documentation
required by the Contest Administrator, which would constitute a breach of these
Official Rules and Terms. The decision of the Contest Administrator is final,
including any application and/or interpretation of these Official Rules and
Terms.

7.PRIZES

If your Video is included in the final cut of the Film, then you
will also become eligible for consideration for a prize as specified in this Clause 7 (“Director’s Selection Prize”).The Director will be selecting 20
Videos used in the Film that he feels have made the most significant creative
contributions to the final Film (the “Director’s Selection
Prize Winners”). Judging and award of the Director’s Selection Prize will be at our
and/or the Director’s sole creative discretion. Director’s Selection Prize Winners will receive
a trip to the Sundance Festival 2011, in Park City, Utah, to attend the
premiere of the Film. Director’s Selection Prize Winners may be required to travel on fifteen (15)
days or less notice and will be required to provide additional personal
details, including without limitation their address, telephone number and
passport details for use solely in connection with organizing travel and
accommodation for the Sundance Festival. If a Director’s Selection Prize Winner cannot travel
during the travel dates notified or is unable to provide the requested personal
details within the time requested, then that Director’s Selection Prize Winner shall be deemed
to have forfeited their prize and an alternate Director’s Selection Prize Winner may be chosen
by us and/or the Director, in their sole discretion. Trip amenities
include a (i) round-trip economy airfare for each Director’s Selection Prize Winner from a major
gateway city airport located in a localized jurisdiction (as specified below)
to Park City, Utah.(If any
Director’s Selection Prize Winner lives within a one-hundred (100) mile radius
of Park City, Utah, ground transportation may be provided at the Project
Entities’ discretion)); (ii) round-trip ground transportation in Park City,
Utah to hotel via private car/van/bus (airport–hotel–airport) (if a Director’s Selection Prize Winner is not
eligible for air transportation, round-trip airport-to-hotel transportation
will not be provided), and (iii) up to 3 nights' standard hotel accommodation
in Park City, Utah on a bed and breakfast basis.DIRECTOR’S SELECTION PRIZE WINNERS FROM OUTSIDE THE UNITED STATES WHO DO NOT RESIDE IN A COUNTRY WHERE
YOUTUBE IS CURRENTLY LOCALIZED WILL BE REQUIRED TO DEPART FROM AND RETURN TO AN
AIRPORT IN A YOUTUBE LOCALIZED COUNTRY WHEN TRAVELLING TO THE UNITED STATES. FOR THE PURPOSE OF THIS COMPETITION, COUNTRIES
IN WHICH YOUTUBE IS CURRENTLY LOCALIZED ARE AUSTRALIA, BRAZIL, CANADA, CZECH
REPUBLIC, FRANCE, GERMANY, HONG KONG, INDIA, IRELAND, ISRAEL, ITALY, JAPAN,
MEXICO, POLAND, RUSSIA, SOUTH KOREA, SOUTH AFRICA, SWEDEN, NEW ZEALAND, SPAIN,
THE NETHERLANDS, TAIWAN, AND THE UNITED KINGDOM.

Any expense and any
travel documents required for travel to/from a YouTube localized country is the
responsibility of the Director’s
Selection Prize Winner, as are all costs of any companion with whom a Director’s
Selection Prize Winner wishes to travel. Companions will not be offered invitations
to the Film’s premiere. The prize does not include any other
transport and/or supplementary charges, the cost of other meals, personal
expenses, incidentals, and/or ancillary products or services. Complete
terms of the Director’s
Selection Prize will be issued with the prize notification. All travel that is
part of the Director’s Selection Prize will be arranged by the Sponsors.

Director’s Selection Prize Winners, are
responsible for their own travel documentation (including but not limited to visas
and passports). Estimated total retail value of each
Director’s Selection Prize: $4,000USD. Actual retail value will be based on
city of origin. Total value of all prizes to be awarded: up to $80,000USD. Actual value may
vary depending on place of departure and dates of travel.

All federal, state
and other tax liabilities associated with the Director’s Selection Prize are the
responsibility of the Director’s
Selection Prize Winner. Prize is non-transferable – no substitutions or cash rewards
allowed, except at the discretion of the Project Entities, in which case a
prize of greater or equal value will be awarded.Director’s
Selection Prize Winners (and their companions, if relevant) shall be required to
execute and return travel publicity releases and waivers.Failure or delay in doing so may
prevent participation in the trip. To the fullest extent permissible by
applicable law, the Project Entities shall not have any responsibility or
liability whatsoever for any property loss, damage, personal injury, or death
in connection with any person’s participation with this contest or any prize
awarded herein.

8.YOUR LICENCE TO US

8.1By uploading your Videos to
the Film Channel, you irrevocably grant
us a worldwide non-exclusive, royalty free licence (where relevant, by way of
present licence of present and future copyright) to:

(i)copy,
reproduce, adapt, translate, alter, rearrange, edit, cut, dub or subtitle in
any language, and add to or delete from your Video (including without
limitation the right to extract audio only or picture only content from your
Video), in any way whatsoever, for the purpose of making and producing,
advertising, promoting, publicising, broadcasting, exhibiting, distributing, exploiting
and communicating to the public the Film, and to include your Video (or any
such altered or edited version of your Video) in the Film whether as a single
sequence or a series of sequences and preceded or followed by and interlaced
with such other content (including without limitation any commercial breaks) as
we determine in our sole discretion;

(ii)advertise,
promote, publicise, broadcast, exhibit, distribute and exploit the Film (and
any clips from the Film) incorporating your Video, or any such altered or
edited version of your Video, throughout the world in perpetuity in all media
and by any and all means now known or devised in future (including without
limitation any renting and lending of the Film); and

(iii)communicate
your Video, or any part thereof, to the public via the Film Channel, including
without limitation for promoting and redistributing part or all of the Film
Channel in any media formats and through any media channels.

8.2You agree to give to us all
physical materials and copies of materials relating to your Video now or after
the date of these Official Rules and Termsdelivered by you to us or uploaded by you at our request to
a special site. We will not return to you any physical materials and copies of materials relating to your Video
delivered by you to us and we shall have no liability to store or retain the
same and shall have no liability whatsoever to you arising from the destruction
or loss of the same by us or any third party.

8.3IF YOUR VIDEO (OR ANY PART
OF IT) DOES NOT APPEAR IN THE FILM OR IN ANY DERIVATIVE FILM MATERIAL OR ON THE
FILM CHANNEL, THE LICENCE IN THIS CLAUSE 8 WILL NOT APPLY.

8.4In this clause 8 the
expression “Film” also includes any trailers, teasers, advertising or
promotional material, DVD “extras”, bonus materials, electronic press kits,
making-of film, documentary or other production based on, or relating to such
film, or any other material connected with advertising, promoting or exploiting
such film (together “Derivative Film
Material”).

9.ONSCREEN APPEARANCES – YOU,
OTHERS AND LOCATIONS

9.1If
you appear in your Video or if your voice or sounds you make are audible in
your Video, and your Video (or any part of it) is included in the Film and/or
any Derivative Film Material and/or on the Film Channel, you irrevocably grant
to us, all performance consents which are or may be required under the
Copyright, Designs and Patents Act 1988 (UK) (as amended or re-enacted from
time to time) and any other analogous legislation in any part of the world for
the exploitation of your appearance and performance in your Video and of the
Film (or any part of the Film) and any Derivative Film Material, throughout the
world, in perpetuity, in any media, now known or devised in future.We have the unlimited right to dub
and/or subtitle your performance in any language.

9.2If
anyone other than you appears identifiably in your Video or their voice or
other sounds made by them can be heard in your Video or their name is referred
to in your Video, and/or if any location other than your own property, appears
identifiably in your Video, you warrant that you have obtained all necessary
assignments, licences, consents, grants of rights and waivers of moral rights
from such individuals and/or the owners of such locations (as applicable) so as
to enable us to exploit your Video in accordance with these Official Rules and
Terms incorporating the names, images, voices, sounds and performances of such
individuals and/or photographs, recordings and sound recordings of such locations
(as applicable), throughout the world, in any and all languages, in perpetuity,
in any media and by all means, now known or devised in future, without
hindrance and without any payment obligations to such individuals and/or owners
(as applicable). In the event your Video is provisionally
selected for possible inclusion in the Film, we will require you to provide
signed Appearance Releases and/or location releases (as applicable).

10.CREDIT FOR YOUR VIDEO

If your Video (or any part of it) is included in the final cut of
the Film (but not otherwise), you will receive a credit using the full namegiven by youwhen you submit your Video to the Film Channel, as co-director of
the Film in a list of contributors to the Film. The size, position and
placement (whether in the Film or elsewhere) of such credit will be determined
by us in our sole discretion.No failure by us or any third party to accord the foregoing credit shall
constitute a breach of these Official Rules and Terms by us or entitle you to
rescind your agreement to these Official Rules and Terms or to receive
injunctive or other equitable relief or to enjoin or restrain the broadcast,
distribution, exhibition, advertising, publicity, communication to the public
or other exploitation of the Film or any Derivative Film Material.

11.YOUR NAME & LIKENESS FOR
PROMOTION

If your Video (or any part of it) is included in the Film and/or any
Derivative Film Material, we shall have the right to use your name, photograph
and non-photographic likeness and any still frames or moving images of your
likeness taken from your Video and any recordings of your voice or sounds you
made taken from your Videothroughout
the world for all purposes of advertising, promotion, publicity, broadcast,
exhibition, distribution, exploitation and communication to the public of the
Film, any Derivative Film Material and the Film Channel, in any and all media
now known or devised in future, in perpetuity.

12.MORAL RIGHTS AND WAIVER OF
CLAIMS

12.1If
your Video (or any part of it) is included in the Film and/or any Derivative
Film Material or on the Film Channel, to the fullest extent permitted by
applicable law, you irrevocably waive the benefits of and agree not to assert
or exercise and waive and release the Project Entities from any and all claims
that you may now or hereafter have in any jurisdiction based on any provision
of law known as “moral rights” or “droit moral” or any similar rights or unfair
competition with respect to the Project Entities’ exploitation of your Video without
further notification or compensation to you of any kind, and you agree not to
instigate, support, maintain, or authorise any action, claim, or lawsuit
against the Project Entities or any other person in connection with your Video,
the Film or any Derivative Film Material, on the grounds that any use of your
Video or any derivative works thereof, infringe or violate any rights of you
and/or any participant therein.

12.2You
warrant that neither you nor any other person will make any objection in the future
to your Video (or any part thereof) being included in the Film and/or the
Derivative Film Material andirrevocably waive and release us from all and any liability of
whatsoever nature following from or arising as a result of the inclusion of
your Video (or any part thereof) in the Film and/or any Derivative Film
Material including by way of illustration claims in respect of or invasion of
privacy, defamation or breach of any personal or property rights.

13.REMUNERATION

13.1Inclusion
of your Video in the Film and/or any Derivative Film Material and/or on the
Film Channel will be deemed sufficient consideration for all rights granted to
us under these Official Rules and Terms and neither you nor any other person
shall be entitled to any further sums whatsoever in connection with any
exploitation of the rights granted to us under these Official Rules and Terms.

13.2Inclusion
of your Video in the Film and/or any Derivative Film Material and/or on the
Film Channel shall include equitable remuneration in respect of rental and
lending rights and cable retransmission rights and any similar rights to which
you may now or shall subsequently become entitled under the laws of any country
in connection with the exploitation of the Film and/or any Derivative Film
Material.

14.NO OBLIGATION

14.1We shall be under no
obligation to include your Video in the Film or in any Derivative Film Material
or on the Film Channel or, having made the Film or any Derivative Film Material
including your Video, to broadcast, exhibit or exploit the Film or any
Derivative Film Material and shall have no liability whatsoever arising out of
the foregoing.

14.2In addition to Videos
submitted by YouTube Users, we and partner organisations are distributing
cameras to selected organisations and individuals (“Non YouTube Users”) in various territories throughout the world in
order to expand the global reach of the project and the opportunity to
participate. Videos submitted to us by Non YouTube Users are not part of this
Contest, but are eligible for inclusion in the Film. We
shall have sole discretion in determining the proportion of the Film which
comprises Videos contributed by Non YouTube Users.

14.3We will not enter into any
correspondence in relation to the selection of the content included in the Film
or in any Derivative Film Material.

15.BREACH OF OFFICIAL RULES AND
TERMS AND LIABILITY

15.1In
the event of any breach by us of these Official Rules and Terms, your sole
remedy shall be for damages (if any) actually suffered by you (subject always
to clause15.2 below) and you shall not in any circumstances be entitled to
rescind your agreement to these Official Rules and Terms or to any injunctive
or other equitable relief or to enjoin or restrain the production, broadcast,
distribution, exhibition, advertising, publicity, exploitation or communication
to the public of the Film or any Derivative Film Material.

15.2To
the fullest extent permissible by applicable law, we shall not be liable for
any economic losses, loss of goodwill or reputation or special, indirect or
consequential losses (whether or not such losses were within the contemplation
of you and us at the date of your upload of your Video to the Film Channel)
suffered or incurred by you arising out of or in connection with these Official
Rules and Terms. The Project Entities’ aggregate collective liability arising
from or relating to these Official Rules and Terms (and whether the liability
arises because of breach of contract, negligence or for any other reason) shall
be limited to £100.

15.3Nothing
in these Official Rules and Terms shall be construed so as to limit or exclude
either you or us from liability for fraudulent misrepresentation, personal
injury or death.

15.4YOU ACCEPT THE CONDITIONS STATED IN THESE OFFICIAL RULES AND TERMS,
AGREE TO BE BOUND BY THE DECISIONS OF THE PROJECT ENTITIES, WARRANT THAT YOU
ARE ELIGIBLE TO PARTICIPATE IN THIS CONTEST, AND AGREE EXCEPT TO THE EXTENT
THAT ANY PERSONAL INJURY OR DEATH IS CAUSED BY THE RELEASED PARTIES' NEGLIGENCE
OR BREACH OF THESE OFFICIAL RULES AND TERMS AND TO THE MAXIMUM EXTENT PERMITTED
BY APPLICABLE LAW THATTHE RELEASED
PARTIES SHALL NOT BE RESPONSIBLE FOR (AND YOU HEREBY IRREVOCABLY RELEASE THEM
FROM LIABILITY FOR) ANY CLAIMS, LOSSES, LIABILITY, AND DAMAGES OF ANY KIND
(INCLUDING REASONABLE ATTORNEYS’ FEES AND EXPENSES), ASSERTED AGAINST ANY OF
THEM, INCURRED, SUSTAINED, OR ARISING IN CONNECTION WITH THE USE, ACCEPTANCE,
OR MISUSE OF ANY ENTRY MATERIAL, OR WHILE PREPARING FOR, PARTICIPATING IN,
AND/OR TRAVELLING TO OR FROM ANY CONTEST-RELATED ACTIVITY (INCLUDING WITHOUT
LIMITATION YOUR CREATION OF YOUR VIDEO), INCLUDING, WITHOUT LIMITATION, ANY
INJURY, DAMAGE, DEATH, LOSS, OR ACCIDENT TO PERSON OR PROPERTY, OR FROM YOUR
BREACH OF ANY AGREEMENT OR WARRANTY ASSOCIATED WITH THE CONTEST, INCLUDING
THESE OFFICIAL RULES AND TERMS.ANY
ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE
OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND, SHOULD
SUCH AN ATTEMPT BE MADE, THE PROJECT ENTITIES RESERVE THE RIGHT TO SEEK DAMAGES
OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR ANY SUCH ATTEMPT TO
THE FULLEST EXTENT PERMITTED BY LAW.NOTWITHSTANDING THE REVIEW OF ANY VIDEO BY THE CONTEST ADMINISTRATOR,
YOU UNDERSTAND AND AGREE TO BEAR SOLE LIABILITY FOR THE CONTENTS OF YOUR VIDEO
AND AGREE TO INDEMNIFY THE RELEASED PARTIES FOR ANY DAMAGES AND/OR COSTS
INCURRED AS A RESULT OF ANY THIRD PARTY’S CLAIM OR DEMAND RELATING TO THE
CONTENT OF YOUR VIDEO. YOU FURTHER AGREE TO INDEMNIFY AND TO KEEP THE RELEASED
PARTIES FULLY INDEMNIFIED AGAINST ALL CLAIMS, COSTS, PROCEEDINGS, ACTIONS,
DEMANDS, DAMAGES AND/OR LIABILITIES WHATSOEVER INCURRED BY AND/OR AWARDED
AGAINST AND/OR COMPENSATION AGREED BY ANY RELEASED PARTY IN CONSEQUENCE OF ANY
BREACH OR NON-PERFORMANCE BY YOU OF THE WARRANTIES SPECIFIED IN CLAUSES 4(I),
4(III) AND 4(V)-4(XVI) (INCLUSIVE) ABOVE IN THESE OFFICIAL RULES AND TERMS.

15.5You hereby acknowledge and agree that the
relationship between you and the Project Entities is not a confidential,
fiduciary, exclusive or other special relationship, and that your decision to
submit your Video in connection with the Film does not place the Project
Entities in a position that is any different from the position held by members
of the general public with regard to elements of your Video, other than as set
forth in these Official Rules and Terms.

16.PRIVACY – PERSONAL DATA

16.1When
creating your Video, you hereby undertake to comply with the provisions of the
Data Protection Act 1998 (as amended or re-enacted from time to time, the “DPA”) and any related legislation, and
any analogous legislation applicable in any other jurisdiction, insofar as the
same relates to the provisions and obligations of these Official Rules and
Terms.

16.2For
the purposes of the DPA and any related
legislation, and any analogous legislation applicable in any other jurisdiction, you agree and give your
consent to the holding and processing of personal data, including sensitive
personal data as such terms are defined in the DPA, relating to you (including
without limitation the data referenced in clauses 3, 6 and 7 above) by us and
any companies in the same group as us or under common control or ownership with
us and, where relevant our and their respective employees, agents and advisers,
solely for purposes connected with these Official Rules and Terms (including
without limitation the enforcement of the same), the Film,the Derivative Film Material and the
Director’s Selection Prize and to ensure compliance with our legal and
regulatory obligations.

16.3You
acknowledge that the processing of personal data pursuant to clause 16.2 above
may involve the disclosure of such personal data to third parties, including
without limitation legal and regulatory bodies, travel agents, airlines, hotels
and the like involved in the Director’s Selection Prize, distributors and
licensees of the Film, YouTube, sponsors and advertisers and other persons
connected with the Film or the relationship under these Official Rules and Terms.

16.4The disclosure and processing
of your personal data pursuant to clauses 16.2 and 16.3 above may involve the
transfer of such personal data outside the European Economic Area including the
US and other jurisdictions where data protection regulations may not offer the
same protection as those applicable within the European Economic Area.You consent to such transfers.

16.5You and any person appearing
in your Video from whom we have received personal data have the right to
require personal data held by us relating to you or such person (as applicable)
to be removed from all records held by us by sending an email to the following
email address: privacylifeinaday@gmail.com, provided that if you or any such person sends such notice after we
have included your Video in the Film we shall be entitled to retain personal
data received from you or any such person (as applicable) for the purposes of
verifying your, or their (as applicable), consent to the inclusion of your
Video in the Film and on the Film Channel and, at our sole discretion, we shall
have the right to continue to use your Video in accordance with the terms of
these Official Rules and Terms (including without limitation in the Film and
any Derivative Film Material and on the Film Channel).However, in these circumstances you
shall not be eligible for a Director's Selection Prize and if a Director's
Selection Prize has already been awarded to you but the Sundance Festival
premiere of the Film has not already taken place prior to the date of your
notice, your entitlement to a Director's Selection Prize will be automatically
forfeited.In the event that
you or any person appearing in your Video sends such notice prior to inclusion
of your Video in the Film, yourVideo will not be eligible for inclusion in the Film or on the Film
Channel.

17.ASSIGNMENT OR SUB-LICENCE

17.1We
shall be entitled to assign, license, charge or deal in any other manner with
these Official Rules and Terms or our rights and benefits under these Official
Rules and Terms (in whole or part) to any third party.

17.2You
shall not be entitled to assign, license, charge or deal in any other manner
with these Official Rules and Terms or your rights and benefits under these
Official Rules and Terms to any third party without our prior written consent.

18.ENTIRE AGREEMENT &
GOVERNING LAW

18.1These
Official Rules and Terms (together with all information provided by you at the
point of submitting your Video to the Film Channel) constitute the entire
agreement between you and us and replaces, supersedes and cancels all prior
agreements between you and us relating to the subject matter of these Official
Rules and Terms.

18.2English
law shall apply to these Official Rules and Terms (including non-contractual
obligations arising out of or in connection with them) and you and we
irrevocably submit to the exclusive jurisdiction of the English Courts in
respect of any dispute or claim arising out of or in connection with these
Official Rules and Terms (including non-contractual disputes or claims).
Service of process in any judicial or other proceeding against you may be made
by personal delivery (including by courier) or by post (by airmail if sent
overseas) to the address provided by you to us under clause 6.2 (or such other
address as you may notify to us in writing from time to time) and shall be
deemed effected when left at the relevant address (in the case of personal
delivery (including by courier)) or two (2) days after posting (if sent by post
other than airmail) or six (6) days after posting (if sent by airmail). Each of
you and we waive application of the procedure for service of process pursuant
to the Hague Convention For Service Abroad of Judicial and Extrajudicial
Documents in Civil or Commercial Matters.

19.SEVERABILITY

If any provision of these Official Rules and Terms is
invalid, void or unenforceable under the law, rules or regulations of a
particular country, such provisions shall in no way affect any other provision
of these Official Rules and Terms, the application of such provision in any other
circumstance or the validity or enforceability ofthese Official Rules and Terms and such provision shall be curtailed and limited
only to the extent necessary to bring it within the legal requirements of the
relevant jurisdiction.

20.CANCELLATION

The Contest Entities may cancel,
modify, or suspend the Contest (or any portion thereof) due to a
force majeure event or any other event in the Contest Entities’ sole
discretion. In the event of termination, the Contest Administrator reserves the
right, at its sole discretion (and subject to the approval of the RACJ in
Quebec), to select
Videos for the Film and Director’s Selection Prize Winners from among all
eligible Videos received up to the time of such action using the judging
procedure set forth herein.

21.TAX LIABILITY.

Director’s Selection Prize Winners are subject to abide
by the income reporting and, if applicable, the payment of any taxes due per
the laws, rules and regulations of the Director’s Selection Prize Winners’ country of residence.

22.COUNTRY SPECIFIC NOTICES

For Brazil: In the event a Director’s
Selection Prize Winner is from Brazil, a substitute prize of equal value
may be offered in compliance with Brazilian law. Entrants in Brazil agree that
they are not “customers”.

For
Mexico: By entering the Contest, entrants from
Mexico hereby expressly agree and accept that for anything that is related to
the interpretation, performance and enforcement of these Official Rules and
Terms, each of them expressly submits to the laws of England and Wales and to
the jurisdiction of the competent courts in England, expressly waiving to any
other jurisdiction that could correspond to them by virtue of their present or
future domicile or by virtue of any other cause.

For Canada: For Quebec, Canada residents
only, all legal requirements concerning the La Regie des Alcools des Courses et
des Jeux shall apply. If a Director’s
Selection Prize Winner is from Canada, he or she may be required in writing to assign any
copyright to the Contest Administrator. Any litigation respecting the conduct or organization of
a publicity contest may be submitted to the Régie des alcools, des courses et
des jeux for a ruling.Any
litigation respecting the awarding of a Director’s Selection Prizemay be submitted to the Régie
only for the purpose of helping the parties reach a settlement.

23.DIRECTOR’S SELECTION PRIZE
WINNERS

On or about 10 December 2010, the Director’s Selection Prize Winners will be chosen at our office in
London.The names of the
Director’s Selection Prize Winners will be posted on the Film Channel and
individually notified by email on or about 10 December 2010.

In addition, to obtain this information you may also send a postcard
with your return address clearly marked for receipt by Life in a Day
Administrator to: World in a Day Films Limited, 30 Old Burlington Street,
London, W1S 3NL.