“Marketing Automation allows business owners to develop closer relationships with their customers by maintaining effective communication and brand awareness.”

In this guide, You Will Discover:

What is automation about

​Email Automation and Marketing Automation both automation solution types allow business owners to develop closer relationships with their customers by maintaining effective communication and brand awareness.

Where and Why is it used

Large enterprises have long found value in this technology, but marketing automation isn't just for big companies. In fact, Small and Mid-Sized Businesses (SMBs ..) can increase also operational efficiency and grow revenue faster. ​

The Pro arguments for using automations

Think of big returns, reduction of manpower, achieve faster results, highly personalisation, performant data gathering, time saving, are just some of the pros we cover as arguments for using automations

The Con arguments for using automations

Creation of lax attitude, elimination of the warm approach, very complicated to setup, data collection is hard to setup, moderately effective in collecting personal data are just some of the cons we cover as arguments for using automations

About the Author: Johan Claeys

Johan Claeys helps business owners train their staff to think strategically when it comes to email marketing and marketing automation. Working together on developing a real route with clearly defined stepping stones so that everyone understands the objectives, by bringing team members into a training process that allows them to move at their own rate, but all in the same direction.

A Fully Updated Guide helping you to decide on using automation for your business.Is Automation Good or Bad for your Marketing?