Video service Play Kids expands with more content and territories

After beefing up its content offering with shows from PBS, DHX Media and The Jim Henson Company, Movile's Play Kids subscription-based app has added 20 new shows to its lineup while expanding into 24 new countries.

After beefing up its content offering with shows from PBS, DHX Media and The Jim Henson Company, Movile’s Play Kids subscription-based app has added 20 new shows to its lineup while expanding into 24 new countries.

The new shows from DHX Media and HIT Entertainment include classics like Barney & Friends, Thomas & Friends and Arthur, as well as newer series such as Bob the Builder.

The licensing agreements comes as Play Kids reaches 1.5 million downloads in six months across Brazil, the US, the UK and Canada. Play Kids will now be expanding to iOS devices across France, Germany, Australia, New Zealand, Ireland, Mexico and every country in Latin America, and content will vary by region.

The app allows preschoolers to watch TV series via streaming and offline modes as well as play corresponding interactive games. In October, when the app had 500,000 subscribers in the Americas, licensing deals were inked for the app for preschool shows including Animal Mechanicals, Caillou, Super Why!, Sid the Science Kid, Rob the Robot and CareBears.

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Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.