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About this workshop

This workshop is perfect for professionals looking to move to the next level in their career. Build a professional brand story and learn what makes a sellable profile. Whether you are looking to move up, pivot your focus, or find the right next role, build a professional story that helps you stand out. You’ll learn and apply best practices to enhance your LinkedIn profile for increased searchability, reach, and overall impact of your professional brand.

Chicago-based brand strategist, instructor, and coach Karianne Wardell, brings over 15 years experience leading marketing strategy for some of the worlds biggest brands and a method that has helped hundreds of individuals apply these same techniques to tell their professional brand story.

Takeaways

Learn what makes a sellable LinkedIn profile

Create an outline for authentically and consistently telling your professional brand story

Define your career vision and how to impactfully write about your experience

Understand best practices for Educational and Volunteer profile information

Build a new headline, summary and overview of your work experience that tells a consistent story about your career

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