Interesting project, would be interesting how big of an industry we are talking money wise, plus hiw many off these poeple would ever use blockchain. I think idea is super, timing is too early for such projects yet

Interesting project, would be interesting how big of an industry we are talking money wise, plus hiw many off these poeple would ever use blockchain. I think idea is super, timing is too early for such projects yet

Gift cards are a multi billion dollar industry and it's only growing! Persistence Market Research predicts that the international market for gift cards is likely to grow to $698 billion by 2024, more than double its current value ($307 billion).

Popularity of e-gift cards is increasing, in 2016 it grew by 33 % in the USA. Expected global annual growth is more than 120%.

The GFT promotional presale will be over in less than 48 hours and we are excited about the fact that we have already reached our primary goal – gaining community support. This announcement thread was translated into 6 languages. We received a lot of advices and our management alongside with development team is working on service improvements.

Our marketing team is preparing both online and offline advertising campaigns + direct sales. We have tested AdWords, banners, and referral traffic acquisition channels. CPA/CPS affiliate networks are on the way.And, of course, we put high hopes on press and bloggers.

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How many restaurants will be on board during launch?

We are already working closely with restaurants to start accepting certificates immediately after launch. So far we received more than 40 requests from the restaurant owners. To run service globally we need at least 400-500 venues worldwide.

Franchise and restaurant networks are the most perspective clients. For example, The Subway has 44,583 restaurants in 113 countries. Truly vast opportunity.

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How many can you add per day after that?

There are no limitations on our side. Any venue can join the GFT Network in a few clicks. The only possible bottleneck is our support team responsible for venue ownership validation and general customer support. However, we don't expect any serious problems.

Out of all ICO Launches this week , this is the only one that make sense with their product, all others are just to good to be true and just promises for show off.. good luck to the dev team and hope you succeed in bringing this up.

You need to find a hook to get restaurants to promote GFT themselves to all their patrons. (Which may mean a referral program for restaurants which helps them get diners to come back.)

Definitely! That's why we are trying to offer 0% fees on Wire/ACH/SEPA transfers to the owners. They will promote us if our solution will be cheaper than credit cards acquiring. Also, the venue receives the whole gift card nominal regardless of the actual order amount (you may want order only a coffee and croissant for 13$, but the owner will get 15$ from 15$-worth gift card).Besides that, we have designed and sent to printing the first portion of promo table-tents with our advertisement.

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You should not aim for a global launch. A GFT voucher user doesn't care if there are 500 restaurants on board in the whole world.

The global platform is one of our key benefits. You see, e-gift card business is a large multi-billion industry. Only in the US, there are 4-5 services with business model resembling our 2THE.PUB service(our solution for restaurant business), the market itself is highly fragmented.

We introduce both B2B and B2C (2THE.PUB and EasyGifts) solutions to cover all business needs. Simple and completely free SAAS services for small business (see our 2THE.PUB and EasyGifts services), tailored solutions for enterprise customers and our "platform+finance" services with low fees for e-gift integrators. We don't want to compete with local companies, we want to cooperate with them.

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You need to go with direct sales to corporates (everyone eats lunch). But this can only work if the walking distance area has more than 1-2 participating restaurants.

The idea is really good, but, as you mentioned, it may work only for urban areas with high concentration of our partner venues.

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Really, there have been a lot of startups that have failed in the gift certificate business who have had awesome tech - because their marketing didn't match their tech strengths.

So true! Almost any tech startup is dead in a year without great marketing.

Out of all ICO Launches this week , this is the only one that make sense with their product, all others are just to good to be true and just promises for show off.. good luck to the dev team and hope you succeed in bringing this up.