The Equus was a strange sedan in Hyundai's lineup, trying to exist as a rival to the Audi A8 and Mercedes-Benz S-Class while being part of a brand that focuses on economic frugality. Now that Hyundai spun Genesis off into its own, dedicated luxury brand, the G90 (formerly Equus) has a better chance to shine, and its price gives it a solid leg up on the competition.

The 2017 Genesis G90 will hit dealerships at the end of September, and its starting price is set at $68,100. For that money, you get rear wheel drive and a 3.3-liter, twin-turbocharged V6 engine good for 365 horsepower. Opt for all-wheel drive, and the price jumps up to $70,600.

If that's not enough power for you, there's also the 5.0-liter, naturally aspirated V8, which puts out 420 horsepower. The RWD Genesis G90 5.0 starts at $69,700, or $1,600 more than the G90 3.3. All-wheel drive can be had here, as well, which brings the price up to $72,200. Considering you can't get into an Audi A8 for less than $82,500, or a Mercedes S-Class for less than $96,600, that's a pretty solid deal for a full-size luxury sedan.

Complimentary services include three years (or 36,000 miles) of scheduled maintenance, three years of Genesis' connected services and three years of its service valet, which involves having a valet pick up your car for service, leaving you with a loaner on the spot.