The World Tourism Organisation (UNWTO) and the Government of Andorra, in collaboration with the parish of Andorra la Vella, organized the 8th World Congress on Snow and Mountain Tourism (9-10 April 2014) on the topic "New trends in mountain tourism for the summer season".

Since the first edition, the main objective of the Congress has been to provide a clear understanding of the challenges and opportunities of the snow and mountain destinations and to acquire an overview of successful business models, innovation, the impact of climate change and tourism marketing.

For two days, leading international experts discussed the new strategies to be adopted for mountain tourism, with a special focus on the summer season, best practice of the development of new products for the summer season and the emerging mountain tourism destinations.