Google knew it was onto something with the launch of its next-gen Pixel smartphones, and since they are "only on Verizon" when they're not unlocked - Verizon is doing well with sales, too.

According to a new report from Wave7 Research, Google Pixel accounted for 7.5% of all Verizon activiations in the last 30 days, which as 9to5Google reports is "a big deal considering we're entering the holiday season". Verizon has been splashing money on advertising the Pixel and Pixel XL, even advertising Google's new Daydream View VR headset now that it's available.

Google and Verizon spent $27 million combined in the week of October 27 to November 2, with Google contributing $15 million while Verizon spent $12 million.