Another automaker is vowing to turn its entire lineup a little more green: Aston Martin told the Financial Times that it’ll offer vehicles exclusively with hybrid and electric cars by the middle of next decade.

It’s not as audacious a goal as it might’ve seemed even just a few years ago; Volvo has committed to selling only hybrid or electric cars by 2019, and Britain and France have both outlined plans to ban the sale of non-electric or hybrid vehicles by 2040.

Aston Martin’s announcement is significant because it’s a high-end luxury performance car maker, however, whose target demographic is precisely motoring enthusiasts. Aston Martin had previously announced plans to launch its first fully electric car, the Rapid-e, by 2019.

Don’t expect news of automakers intending to focus solely on hybrids and electrics to stop anytime soon; the writing is on the wall, now it’s just a question of in what order the dominoes fall.