researching excellence

Our R & T has four main pillars of focus. We also frequently conduct forums, conferences, and think tanks in our fully functional auditorium.

Our R & T has four main pillars of focus.

1. Product

Our team of researchers and technicians work to constantly improve the performance of our products on a variety of parameters - to make them more durable, more adhesive, more washable, and more resistant to weathering and corrosion: the list goes on.

2. Aesthetic

Our approach to aesthetics is two-fold: We strive to create the best and most extensive colour profile and matchless finishes. We also study fashion, trend and colour forecasts to tweak our product range.

facilities for change

We have dedicated R & T laboratories for different functions. These include laboratories for paint development and testing for architectural and industrial applications, microbiology laboratories, modern instrumentation laboratory, resin and functional polymer development laboratory. The highlights of the Asian Paints unit are a Quality Assessment Lab, Development Lab, daylight cabinet for colour matching, Scrub Resistance Tester.

a team of bright minds

Our state-of-the-art equipment is matched by the spark of human inspiration that has led to innovations and breakthroughs. We welcome the best talent and give our folks an atmosphere of inquiry and openness to thrive in. Regular innovation sessions are held to generate ideas which are then vetted for feasibility and actioned.

Our scientists provide product development support for short term business goals. They also work on long term projects where the thrust is on developing improved chemistry platforms for better product functionality.

committed to the future

To create excellence, we have invested substantially in R & T resources and infrastructure. In the years ahead, it will continue to hold the key to our performance.

our vision of innovation

Asian Paints’ vision is to be a world-class, Research & Technology led organisation. Driven by innovation, Asian Paints is agile and responsive to changing customer and market needs, as well as evolving technology. Through R & T, we will align ourselves with future customer needs and drive expansion. Continuous R & T will enable us to grow bigger in size and better in quality.

achievements

Our 75 years of experience gives us the expertise to help you in decorating your home. Our innovations in paint technology and our range of décor products with best-in-class features give you an edge. We reach out to customers in over 65 countries with exciting new colour and design concepts. Here’s a look at some recent key milestones in our journey towards bringing you better products.

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colour/ shade fidelity

The shades displayed on this site are indicative and are not precise representations of actual paint colours due to variance in monitor calibrations and resolution as well as screen settings. While scientific tools have been used to match colours and make them look like the paint you will use, yet, there is likely to be a difference.

You may bring any of the colour shade code to your local Colour World Dealer to match and / or order the exact colour that you are looking for.

We offer 200 ml samplers of our products at select Colour World outlets, which can be tinted to any colour of your choice. Not all shades are available in all products. Please visit the nearest Colour World Dealer for shade details.

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