Yes, that's a "cereal eatery" opening in San Francisco

The whole comfort-food-in-restaurants thing might be reaching new levels:

On August 21, a cafe dedicated to cereal will open in San Francisco. Called Schweet Boks, it’s a concept that has popped up in other cities and is built in the same franchise model as Pinkberry and the like — but with cereal, you see.

According to the person who answers phones there, the philosophy of of Schweet Boks is to “bring the in-home experience of eating cereal into a cafe.” Yep.

Though there will be Intelligentsia coffee available, the rest is pretty straightforward: choose your cereal(s), choose your toppings and then your milk. So if you’ve ever wanted to eat Cocoa Puffs with strawberries with soy milk in a social setting, now is your chance. That said, junior high kids and Sunset stoners will love it.