Products

First impressions make a strong impact. Creating consistent, branded, engaging communication materials to showcase your nonprofit is a must. But it’s not always easy to do. For marcom professionals, any tool that can make this easier is worth its weight in gold. When Canva was in its early days, I shared info about their “amazingly… Read More »

In a world where people have attention spans of eight seconds, nonprofit communicators can use vibrant images to help their stories and messages come to life. A great image can convey an entire narrative that complements key elements of the story you’re telling in words. Readers are drawn to photos and graphics, resulting in more… Read More »

A well-executed email marketing campaign can make all the difference for nonprofits whether it’s to communicate with supporters, promote special events or request donations. There are plenty of free and paid email marketing tools available but they aren’t all made alike. I use an email management tool called Vertical Response for one of my client’s… Read More »

When a brand becomes a verb, it is generally an indication that it has become an industry leader. Adobe Photoshop certainly holds that distinction, as “photoshopping” has become synonymous with image editing. However, for small nonprofits with tight budgets, what if you can’t afford to invest in Photoshop? Though TechSoup Canada offers the full CS6… Read More »