Whiter, brighter smiles

Why should you whiten your teeth? Maybe you've always wanted a beautiful white smile. Or your teeth have yellowed over time. Or you're not happy with the staining that may result from drinking coffee, tea or cola. Whatever your reason for wanting whiter teeth, you're not alone.

Surface stains and internal discoloration can be caused by:

The natural aging process

Using tobacco (smoked or chewed)

Drinking coffee, tea or red wine

Accumulation of plaque and tartar deposits

Trauma to the teeth that may cause a brown, grey or black colour

Thorough cleanings by a dental professional will remove most external staining caused by food and tobacco. Using a daily whitening toothpaste such as Colgate MaxWhite ONE can also help remove these surface stains between dental visits.

There are many reasons for whitening your teeth, including:

The boost to your confidence and self-esteem that comes from a great smile

"Excellent with my gums"

"A fantastic toothbrush"

"One of the best toothbrushes I have ever used, leaves my mouth feeling clean and fresh. Love the power modes on this."

-Britbok

"Now my smile gets noticed"

"...my teeth have never been so clean, to the point that some have mentioned that my smile looks brighter."

-srt2542

"Dentist recommended for instant and lasting relief"

"After initial use with Colgate® Sensitive Pro-Relief™ toothpaste, my patients told me that there was an instant and noticeable effect. I now recommend it as the first line of treatment for sensitive teeth."

-Gary Smyth, Dentist, Wigan

"So easy to use"

"Slight angle of the head makes it easy to reach the back teeth...Teeth and mouth felt as though they had had a 'proper clean'"

-Deniselj56

"Great price for a great result"

"I have been using this for 8 days and I'm delighted with the results. My teeth are brighter, whiter and cleaner looking than before as I love drinking tea, coffee, sugary drink and so to get them back to a sparkly white is a big plus. Try it."

-Kate 125

"Fresh breath confidence!"

"Having used previous mouthwashes, this Colgate Plax mouthwash is the one I have re-purchased and will continue with. It gives me a lovely minty tingle, leaving my mouth fresh and my teeth clean."

-Mrs.A713

"Great. Full dose of fluoride!"

"Great product. I use this myself as well as for my children. A gentle, fresh mint taste with a full dose of fluoride! Recommended."

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