TURN PAGES by clicking the arrows at the side of the page, or by using the toolbar.ZOOM IN by clicking anywhere on the page.READ by dragging the page around when zoomed in.ZOOM OUT by clicking anywhere on the page when zoomed in.VISIT web sites or send emails by clicking on hyperlinks.

3
enterprise
Vol 4. Autumn/Winter
EDITOR: Nick Russell LAYOUT/DESIGN: Lisa Cunningham PHOTOS: Klaus Kiehne
CONTRIBUTORS: Mark Collins, Mick McGlone and Fairfax Media
ADVERTISING: Debbie Mosbey (02) 6024 0501 debbie.mosbey@bordermail.com.au
PUBLISHED BY: The Border Mail, 1 McKoy St, Wodonga, VIC 3690. ABN 31 000 083 296
Find Enterprise at: www.bordermail.com.au/specialfeatures
times to switch off, I wind down by debriefing
on the day and analysing every detail of a
situation while Russ prefers to retreat to the
garden and contemplate the day in peace,"
Kerrie said.
Another issue family businesses know only
too well is the one facing small retailers like
Wodonga bottle store co-owner, Gerry Smith
--- the relentless onslaught from supermarket
chains --- whose aggressive price-cutting has
seen the demise of many a high street shop
over the past two decades.
Gerry's points of difference are the personal
service he and his staff provide, and the
convenience of his store's location. In other
words, he plays to his strengths --- a strategy
worth considering.
In other stories we look at the importance
of succession planning; how to avoid being
targeted by the Australian Tax Office; reaching
out to 'Angel Investors' for seed capital and an
interesting piece about a local public speaking
club whose services some in business might
benefit from.
Thank you for reading and please email us if
you'd like additional copies.
Nick Russell
Welcome to the fourth edition
of Enterprise, the Border's
own biannual publication
helping small to medium-
sized business owners better
understand the often complex issues they face
--- particularly as sluggish trade continues to
dog economic growth.
In this issue, we turn the spotlight on mum
and dad operators, or, as we will see, mums,
dads, daughters, sons, grandchildren, husbands
and wives -- all thriving in the cut-throat world of
Aussie entrepreneurship.
Family-run and owned businesses have their
own way of dealing with internal and external
issues that can affect daily operations but
the common thread we see is one of mutual
respect, with boundaries set and respected.
We spoke to the owners and staff of Border
businesses B & B Joinery, Hollywoods Pizza Bar,
Haus of Meat, McLellan's Carpet Court, Blooms
Furniture and Giftware, Smartair, Carv'n It Up
and Bev Marks to learn the secret of mixing
business with pleasure.
For our cover couple, Bev Marks Australia's
Russ France and Kerrie Burzacott, the answer
was honest. "While we both struggle some
4 THE KEYS TO SUCCESS
BORDER FAMILY BUSINESSES
10 SUCCESSION PLANNING
ENSURING YOUR LEGACY
12 EXPORT ASSISTANCE
DEVELOP OVERSEAS MARKETS
14 A BOTTLER OF A BATTLE
DAVID VS GOLIATH
16 REASSESS YOUR GOALS
JUMP START YOUR BUSINESS
18 LOST FOR WORDS
SWEARING IS GOOD FOR YOU!
20 ABOUT TOWN
BORDER BUSINESS SNAPPED
22 THERE FOR YOU
SUPPORT FOR SMALL BUSINESS
23 DODGY RESUMES
SORTING WHEAT FROM CHAFF
24 STAY ONSIDE WITH ATO
AVOID BEING TARGETED
25 TASKFORCE PAYS OFF
MAJOR EMPLOYERS HAPPY
26 ANGEL INVESTORS
FINDING A SAVIOUR
28 AVOID STUPID COSTS
DON'T BLOW YOUR DOUGH
30 SPRUIKING YOURSELF
DON'T BE SHY TO SHOUT
31 CREAM OF THE CROP
LOCALS SCOOP AWARDS
34 WODONGA BOOMING
GROWING IN A HURRY
36 OVERCOME THE FEAR
PUBLIC SPEAKING TAMED
Federation Cellars,
Wodonga. Bottleshop
manager, Theresa
Dykes, and co-owner,
Gerry Smith.