Fundraising

A lot of founders and VCs give advice to startup founders after they’ve become millionaires and notched some wins, which certainly produces some helpful tips but also loads of success bias. On the other hand, some of the best advice I’ve gotten is from fellow entrepreneurs in the earliest stages of their startups, just like me. I can’t consider myself successful yet, but I can say I have some experiences worth sharing with other entrepreneurs. One of the most frequent things I get asked is “how did you raise the

Here are a few lessons I picked up raising our seed round for Amaliah.co.uk. [All the investor quotes are genuine but anonymised]. 1. Don’t be put off Investor: “I simply believe that what you are doing is going to fail” Meh…. Everyone will have an opinion. Not everyone you meet will understand what it is that you are trying to do. As long as you know, that is all you need. 2. Know what words are sexy AI, Fintech, VR = Sexy Words 😍 E-commerce, advertising = Unsexy 😷