In this disposable and budget-driven era, it’s both refreshing and inspirational to see such a long-standing client-agency relationship. Witnessing this level of loyalty from a client is great, although, one assumes it can only be sustained by the agency creating consistently fantastic work. As the name of the exhibition suggests, this isn’t just a ‘working relationship’ – it’s a ‘friendship’.

Now in our tenth year, we know from experience that these are the best conditions to do great work. Trust, respect and loyalty are perfect ingredients for a successful (long-standing) client-agency relationship.