Tourism Ireland, Marketing the Island of Ireland Overseas

2.8+ Million Canadians to See Monaghan on Top TV Show

24 Jun 2013

Images of Monaghan and Ireland will be seen by over 2.8 million people across Canada later this year, after scenes for a popular, primetime TV show, Daily Planet, were filmed here – courtesy of Tourism Ireland and Fáilte Ireland.

A TV crew travelled here from Canada to capture footage for nine segments of the show, which will air to over 2.8 million TV viewers around Canada this autumn on CTV News Channel (Canada’s largest private broadcaster) and Discovery Science Canada. One of the features will include images of the show’s presenter, Daniel Kenneth Riskin, bog snorkelling in Castleblayney.

Jayne Shackleford, Tourism Ireland’s manager for Canada, said: “We are delighted that Daily Planet has chosen to film nine segments of this popular TV programme here. It is a wonderful opportunity to highlight some of the many things to see and do in this part of Ireland to a huge audience of potential holidaymakers in Canada. Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland. The publicity value of a TV programme like this is incalculable – it is a great way of promoting Monaghan and Ireland in Canada, helping to inspire travellers to come and experience the destination for themselves.”

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.