Strategy to Action (S2A) | Strategy Advisory

Brad Brezinski, owner and founder of S2A, engaged with j.l.c. designs to create the initial branding for the launch of his start up, a strategic consulting firm based in Cincinnati, OH. Brad was looking for a logo, web design, branding and marketing that aligned with his vision for S2A and remained rooted in clean design. The project began with a discovery exercise to establish the site information architecture (IA) and user experience (UI/UX) maps. The main goal was to drive visitor workflows so that the essence of the S2A story was accessible, while at the same time funneling users to the shopping experience. These inputs drove the elemental site design and content creation phases. The result was a fully responsive eCommerce site built in the Wordpress CMS with custom admin management features so that the S2A team could manage their site on a daily basis. The brand launched with it’s signature “S-arrow” logo and business name “Strategy to Action” as the stamp for conveying S2A’s mission for providing direction, strategy execution and purposeful action - reinforced by the tagline “Think. Learn. Adapt”.

Grateful Zen | Massage Therapy

Rebecca Baumann, owner and founder of the Grateful Zen massage therapy practice, sought j.l.c. to engage in a total rebranding project. Moving to Cincinnati from North Carolina, she took the opportunity to freshen up her image and develop a logo that is unique to her brand. Previously, she had created a stock logo using an online website, and felt it no longer represented her business goals or level of professionalism that she desired to reach out to new clients. j.l.c. worked with Rebecca to create a custom logo and brand that mirrored her individual personality and the meaning behind the Grateful Zen mission. As part of the brainstorming process we explored the meaning behind colors, and how they relate to symbols that resonate with the practice and Zen Buddhism, including the lotus and ensō.

Cathy Sacco | Fine Artist and Educator in Mindfullness and the Arts

Cathy Sacco is a fine artist and educato in mindfulness and the arts, currently located in Cincinnati. In additional to working as an active oil, pastel and charcoal
artist, she also teaches at Xavier University and is an active advocate of Mindful Education. Her mission is to explore all forms of art, mindfulness and creativity to help students, educators and communities develop personal practices for the integration of mind, body and soul. j.l.c. worked with Cathy to create branding that mirrored her personal style and mindset, spanning logo, print and web design; we worked as consultants to instruct and guide the socialization of the brand, organize and portray artwork in a meaningful manner, and create clear messaging for the artist’s mission.

The Shac | Ministry

The SHAC, Social Haven for Active Christians, is a non-profit founded by Velda Chapman in 2014. The ministry was originally created to be an umbrella organization for her existing ministries, Fabulous Grace and Rollers 4 Righteousness. The short term goal is to combine all three ministries, and thus their members, for a more robust spiritual network. Long term, The SHAC will be opening a Multi Complex Center for Christians young and old to hang out and enjoy all kinds of activities. The project with j.l.c. has included branding and logo design, as well as a variety of marketing materials that portray the joining of the three ministries.

Urban Grill | Food Truck

Urban Grill Food Truck is a modern twist on the popular phenomenon: food 100% from scratch, proprietary recipes, and lots of bacon. Founded by a brother and sister-in-law with a passion for the unique, UGFT also offers catering services or the ability to park the truck at your event. With thoughtfully named sandwiches like the Urban Legend featuring grilled mac'n'cheese, you can't pass it up. j.l.c. worked with Urban Grill to get their business online for the first time, fully integrated with social media upon launch. Together, we fulfilled their dream of having a recognizable online presence where customers can easily find their location and features of the day on the fly. Managers of Urban Grill can even update their own content by simply emailing the site new sandwiches for the menu. See the following exerpt from a Fox 19 video: Reporter: The one problem I have with food trucks sometimes is that they are hard to find. How can people find you, and where are you normally? Randy: We are all over, you can find us by going to our website urbangrillfoodtruck.com, you can follow us on Twitter, you can follow us on Facebook, we're always posting where we're going to be, it's easy to find.

St. Gregory | Development Group

St. Gregory Development Group is a development and sales company specializing in franchises. Formed by a group of lifelong friends, each of whom found success in the franchising industry, St. Gregory aims to take all aspects of a growing brand and create a synergistic approach to making that company successful. j.l.c.’s work with St. Gregory includes a customized logo and web design and development.

MOVE | Muscle Therapy Techniques

MOVE muscle therapy specializes in therapeutic massage and stretching techniques. Owned and operated by Keith Friedman, a pain relief specialist in Ohio, MOVE creates custom routines for clients to help them achieve a pain-free life. The MOVE project began with brand creation and small-scale marketing, and with the help of j.l.c.’s business model and marketing strategies, has evolved into a flourishing physical therapy business serving the Greater Cincinnati area.

Reardon & Chasar | LPA

Reardon & Chasar is a legal professional association committed to protecting and minimizing risks for legal clients in the Greater Cincinnati area. Focusing on novel ventures, ideas and proven processes, they serve both businesses and entrepreneurs as clients. The Reardon & Chasar project launched with the creation of their first online presence, giving them a validating and professional website where clients can meet and connect to them.

BTWN Friends | Activity Social Network

BTWN Friends is a social networking site founded on the premise of finding activities for your children. Specifics include when and where the activity takes place, how to register, friends with children participating int he same activities, and other associated details. Think of it as a way to coordinate your kid’s schedules while incorporating their friends and their interests. j.l.c.’s partnership with BTWN Friends started with branding before moving into print and web design, with integrated business consulting.

Round Pixel Studio | Mobile + Web Development

Round Pixel Studio assembles websites and applications designed to grow your business using a hand-crafted approach. They create custom solutions for P&G, UC and other large Cincinnati brands spanning everything between the medical field to the real estate industry. j.l.c.’s work with Round Pixel Studio involves light wire-framing, managing projects, and utilizing face time to establish more personal relationships with clients to turn their ideas into functional requirements and aesthetically pleasing objects.

iSupport Digital | Association Online Solutions

iSupport offers total online solutions for associations, providing websites, membership and event management, and e-commerce strategy to clients. Working in CiviCRM, Drupal and other open source platforms, they cater to a number of client needs. At the core of their foundation, they help associations to grow, gain members and increase funds. The iSupport project began with project management, the development of a deeper understanding of client needs, and planning and structuring their websites to create meaningful web solutions with ongoing management.

Ascani Wealth Management | Wealth Management Firm

Ascani is a wealth management firm in Florida that hosts a variety of services geared towards helping you control your funds and finances. They’re based on the concept of site-user management, participation and providing constructive financial information to clients. j.l.c.’s work with Ascani includes website design, integration, blog development and customization, and eCommerce design and consulting.

Mary Beth Knight | Fitness Expert

Mary Beth Knight (as seen on WCPO and Channel 9 News) is the owner and founder of Revolution Fitness in Cincinnati, Ohio. An avid health expert and spokeswoman for various vitality-geared brands (e.g. Vitamin Water), she’s also the creator of mommymuscle® fitness products and programs used in the StrollerFit® franchise, which is now a part of Baby Boot Camp, LLC. j.l.c.’s work with Mary Beth began with a personal branding project before evolving to custom web design, print projects and strategy implementation to help her grow and launch her personal brand.

Cara Reeves Creative | Content Writer

Cara Reeves is a freelance creative copywriter. Focusing in advertising, she collaborates with design firms and agencies to craft clever and humorous missives for clients. j.l.c.’s work with Cara includes a brand update project and the construction of an online portfolio.

Hubbub Consulting | Content & Social Media

Hubbub Consulting specializes in social media and content writing. Founder Susan Wenner Jackson is an avid blogger and lifelong copywriter who creates material while educating clients on the use and importance of social media. Additionally, ongoing management is offered at the client’s discretion. j.l.c. has worked intently to brand Hubbub Consulting, including the production of engaging print materials and website design.

WMAG | Blogger

Yet another company founded by Susan Wenner Jackson, WMag is a popular mmommy blog that stands for “Working Moms Against Guilt.” At its core, it provides working moms motivation to embrace the working life and to avoid the guilt that can often come with juggling being a mom and having a career. j.l.c.’s work with WMAG includes blog design, social layout, print materials and consultation.

R.J. Palmer | Freelance Biology Writer

R.J. Palmer is a freelance biology writer who started her own business to leave behind a stiff desk job. Her main goal is to help corporate clients efficiently publish biomedical research, thus easing the bottleneck of information buildup and news releases. Moreover, she dedicates much of her time to researching and writing about the vastly under-explored Alzheimer’s disease. j.l.c.’s partnership with R.J. Palmer involves branding, website and blog creation, and continual consultation as she continues to grow.

Norwood Firefighters Association | Charity Effort & Local IAFF 445

This non-profit charity organization headed by the Norwood Firefighters Association helps children in Ohio by hosting multiple annual fundraisers, hands-on events and scholarship funds. They set out to give children independence at all ages, including medically and academically, by fostering close relationships with families, communities and businesses. These guys have seriously big hearts and live up to the standard of their motto, “lighting up lives in Ohio,” on a daily basis. j.l.c. has worked on NFA’s branding while providing ongoing development and marketing strategies and materials for fundraising events. Additionally, j.l.c. created the website for the NFA IAFF 445 organization as a sister company.

CAHA | Cincinnati Amateur Hockey Association

CAHA, or the Cincinnati Amateur Hockey Organization, teaches teamwork, self-discipline, sportsmanship, integrity and self-confidence through hockey. Using instruction, competition and play as driving forces, CAHA ensures that participants have fun and develop valuable skills in a group setting. j.l.c. worked with CAHA on rebranding and developing effective marketing materials.

Fabulous Grace | Ministry

Fabulous Grace is a ministry geared toward helping women find and connect with grace in their daily lives. Services include goal planning, spiritual and personal counseling, and an array of events including brunches, meetings and fitness classes to help women find balance and achieve spiritual well being. The Fabulous Grace project began with branding and has progressed to design and marketing on an ongoing basis to support Fabulous Grace events and activities.

Howland | Clothing Line

Howland is more than just a clothing line; it’s a philosophy. Operating under the mantra “a commitment to timelessness and living free,” Howland clothing company brings a sense of clarity and masculinity into a world where it’s become diluted. This sentiment is achieved through the ideas, imagery and overall design of the brand. j.l.c.’s work with Howland includes logo design, branding and small web services.

Paris J. Boutique | Fashion Boutique

Paris J. Boutique is a contemporary online clothing boutique sure to appease the most fashionable of the bunch. Offering stylish women’s fashion by means of clothes, shoes, and purses, Paris J. Boutique makes high style and fabulous fit achievable at all ages. What sets this virtual boutique apart from main-stream retailers is the unique offerings that are available in limited supply to preserve originality. This project included branding, consultation, and design.

Royale | Hair Care Brand

Royale is a hair care brand that endorses a unique ceramic straightening iron. They believe in helping women achieve inner beauty through high-end hair products, tools and tutorials. j.l.c.’s work with Roylale includes branding and the creation of a loyalty card.

Megan Marie Sobol | Educator

Megan Marie Sobol’s teaching portfolio is a far cry from ordinary. Using an online portfolio, Megan seeks new opportunities while providing credentials to parents, teachers and administrators on her educational journey. Her website includes unique, interactive instructional methods to cater to diverse learning styles and varying academic levels. j.l.c. worked with Megan to create her impressive digital portfolio.

Dr. Renae Norton | Therapist

Dr. Norton, of the Norton center for eating disorders and obesity, is committed to inpatient alternative therapy, holistic treatment approaches, and individual psychotherapy. Also offering group and family therapy, Dr. Norton is a successful clinical psychologist who has authored books and is the owner of an educational blog preaching a healthy, happy lifestyle. j.l.c’s services for Dr. Norton include branding, marketing, webdesign and development, SEO, and ongoing consultation.

Nisha Asnani | Singer/ Songwriter

Singer and songwriter Nisha Asnani is based out of New York. Her music is infused with jazz and funk melodies, and you can listen to her original compositions on iTunes or track her down at one of the many venues where she is performing. Nisha's amazing voice and continual release of new EPs contribute to her growing success. j.l.c. is proud to have worked with Nisha on her personal branding and marketing.

Invitations, Web Mocks & Small Projects | Design & Printing

INVITATIONS: Party in style. Personalized invitations add flare to your celebration and give your guests a unique experience from start to finish. Invitations can be purchased from pre-made templates or they can be totally customized to match your theme. Make any occasion an event with j.l.c.'s invitations.

OTHER: At j.l.c., the creative wires are constantly firing. Our passion for design matched with time to spare leads to fun side projects. When we’re not working hard to serve our awesome clients, we use our free time entertaining internal projects like creating design comps and engaging in non-profit work.