Snapchat's key feature is that
those pictures and videos will always self-destruct after, at
most, 10 seconds.

This means that you can use
Snapchat to send people all sorts of videos and photos you would
not ordinarily send. Maybe that's super silly photos and videos.
Maybe it's super
sexy photos and videos, if that's what you want.

But be careful!

While your photos and videos
can't be seen by anyone but the person you are sending them to,
everyone you are friends with on Snapchat can, in fact,
see who you are sending most of your photos and videos
to.

In Snapchat parlance, any of your "friends" on Snapchat, can go
to their friends list in the app, tap on your name, and see who
you are "BFFs" with. "BFFs" are the people you communicate most
with.

If my Snapchat friends were to do this, they'd see I chat most
with some guy named Jay Yarow and my wife, Anna.

Check it out:

Snapchat

This is a weird feature for
Snapchat to include. Maybe it helps juice the apps "network
effects." Maybe it's helpful for new users to see who their
friends chat with, so they know who to chat with.

But can't you imagine the
feature causing problems for some teenage (and more adult)
romances out there?

Also, isn't it just weird for a
communications platform to publish who its users are
communicating most with? For example, as a reporter, I wouldn't
want anyone to see my most frequently dialed list.