All posts by Jana Quinn

Welcome back, fellow geeks! I hope you enjoyed the last installment of how San Diego Comic Con (and any others) can take my money. For those who have found their way here through a different path, this is my personal letter to vendors at SDCC (and other comic book conventions) and how they can get […]

In the past 8 years, I’ve been to more than a dozen comic book conventions in the Chicagoland area, but I’ve never been able to snag my white whale. San Diego Comic Con. The trade show mecca of all geek kind and the holy land of the nerds, San Diego Comic Con (SDCC) has always […]

Trade shows can be rough waters for unprepared marketers. From the competitive sharks that prey on your prospects to big fish that swim right into your net, the trade show can be as successful as the Gene Hackman version of The Poseidon Adventure or as disastrous as the Josh Lucas version. Sure, you know what […]

Getting a coupon is better than getting laid, according to a study released by Dr. Paul J. Zak, a neuroeconomics* professor at Claremont Graduate University. This is science, people.** Here’s how getting a percentage off is better than just getting off: Getting a coupon raises oxytocin levels higher than getting lucky. Higher levels of oxytocin […]

T-shirts have more identities than Stefani Germanotta, serving as designer duds, prized possessions, and marketing materials. The custom t-shirt is the Swiss army knife of, well, life. Personalized t-shirts have had a dramatic impact on society, pop culture, and business. So whether you want to broadcast your brand or cover your ass, brush up on […]

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