Online Marketing

In an attempt to fight misleading news on their platform, Facebook has recently changed the way you can use their API to edit previews of posts. While before you could specify the header, preview text, and the image, this is no longer possible. Instead, Facebook picks the relevant information from the website that the post […]

Calculating your Marketing ROI sounds super simple, right? You just take the income, divide it by the marketing expenses, and boom! – there’s your marketing ROI. Super simple – or is it? Well, the truth is, when you google “marketing roi” you will find that there is a huge number of different definitions out there. […]

Marketers frequently face a situation like this: In a survey it is found that 57% of women prefer product A, while 60% of men prefer product B. In this article I will show how marketers – using only simple statistical analysis tools available in Microsoft Excel – can quickly and easily decide whether or not […]