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Saints announce Virgin Media as new main club sponsor

Saints have announced that Virgin Media are the club's new main sponsor, replacing Veho.

Virgin Media have been confirmed as the new main club sponsor for Saints, replacing outgoing sponsors Veho.

The deal, which will run for three years, sees the UK media firm - which provides internet, phone and television services across the country - partner with Saints and feature on the front of the club's kits for the next three seasons.

Virgin Media's branding will also be featured around St. Mary's Stadium as well as across club literature, the club website and the matchday programmes, amongst others.

Saints and Virgin Media are now looking to implement several initiatives to benefit fans at St. Mary's, those who attend away games and also those who are too distant or unable to attend games.

"We are delighted to announce Virgin Media as our new main club sponsor and look forward to a successful relationship together. This partnership is another positive step in the club’s continued growth and development and an excellent opportunity to collaborate with a brand that shares our core values.

"Southampton Football Club and Virgin Media are both dynamic and progressive brands with a commitment to developing talent and doing things the right way and it is these common beliefs which make the two organisations ideally suited.

"We will be working closely to implement creative and innovative projects that harness the passion of the club and connect with our fantastic fans around the world."