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It also seeks to enable marketing and sales people to “take
action on customer insights and focus on high-impact value-added offerings.”

Both firms believe that “the next wave of innovation in B2B is sharply focused on the customer
experience,” adds Logan Henderson, CEO of Salesfusion.

In March, SugarCRM acquired Collabspot’s email integration products, and more such news is on the way, it
says.

Charlton adds that more announcements are in the offing.

Rebecca Wetteman, vice president of client Nucleus, comments that the “tightly integrated platform will
accelerate time to value and increase both sales and marketing productivity by streamlining campaign creation, lead nurturing, and the handoff to sales.”