OS muscleAs Android users like to point out, their platform dominates the mobile OS market. This Nielsen chart backs them up:

During Q2 2014, 43% of U.S. smartphone owners who own a device by these manufacturers own an Apple iPhone.

Nobody owns all the Android marketBut with Apple having a lock on its own mobile operating system, iOS, it dominates among brands.

During Q2 2014, 52% of U.S. smartphone owners used a handset that runs on the Android operating system.

Brand retentionIt also appears that Apple is going to hold on to that brand loyalty. In a WDS study of U.S., UK, and Australia markets, Apple commands the kind of upgrade loyalty that other brands can only envy. Apple smartphone users are just much more likely to buy another iPhone:

Rub-a-dub-dub, smartphone in the tubThere are just a few more factoids we couldn’t resist throwing in, which have nothing to do with Apple vs. Android (as far as we know). As we measure how smartphones are changing behavior, finding where we indulge in our pleasures can also be insightful.

One Nielsen study drilled down smartphone social media usage not just to cities, but to places like cars, offices, restaurants and even thelavatory. A new generation is using the water closet while checking up on their connections. But what about Uncle John?