E.p.t to mark Labor Day with contest celebrating moms in labor

TREVOSE, Pa. — E.p.t, creator of the home pregnancy test, is spreading brand awareness via social media, by launching a contest on Twitter for Labor Day, which celebrates moms in labor.

Five grand prize winners will receive a $500 “push present” for giving birth on Labor Day, courtesy of the home pregnancy test brand.

“Not only is Labor Day right around the corner, but so are the due dates of thousands of women across the country,” said Lauren Schulz, e.p.t brand manager at Insight Pharmaceuticals. “This campaign is our way of saluting those women who are laboring all day to give birth to their own bundle of joy.”

“The end of summer often brings hundreds of thousands of new babies," said Dr. Alane Park, OB/GYN and one of the stars of the Discovery Health series “Deliver Me.” "According to the Centers for Disease Control, August and September consistently yield high birth rates. So what better time is there to recognize and show appreciation for the mothers who are going through the process of childbirth?”

Participants can enter the contest by tweeting a simple birth announcement using the hashtag #MyLaborDay, tagging @ept, and including a photo. The winners will be randomly selected from all submissions announcing a Labor Day birth.