Category Archives: Jetlite

Jet Airways (Mumbai) is getting out of the low-fare business and will concentrate on full service flights under its own brand. All JetKonnect-branded flights will end on November 30 and on the following day all flights will be operated under Jet Airways brand.

JetKonnect (Mumbai) was originally known as Sahara Airlines which started operations on December 3, 1993. The airline changed its name to Air Sahara on October 2, 2000. Jet Airways acquired the airline and changed its name to Jetlite on June 1, 2007.

Jetlite was replaced and merged into Jet Airways’s JetKonnect brand on March 25, 2012.

Jet Airways issued this statement:

From December 1, 2014 all existing JetKonnect flights will operate as full service flights under a single brand, Jet Airways.

All guests booking flights on or after September 15, 2014 for travel on or after December 1, 2014 will enjoy a full service experience onboard all Jet Airways and JetKonnect operated flights across our domestic network. This enhancement will involve complimentary meal service onboard all our flights for travel effective December 01, 2014. Consequently Sky Café, our Buy on Board service will be discontinued.

JetKonnect flies to 47 cities within India with over 430 daily flights with a mix of Boeing and ATR aircraft.

Copyright Photo: Eurospot. Jet Airways retained the Jetlite color scheme and simply added JetKonnect titles when the two brands were merged. ATR 72-212A (ATR 72-600) F-WWEQ (msn 1056) descends from the clouds at an overcast Toulouse. F-WWEO became VT-JCX on delivery on November 30, 2012.

As part of a strategic rebranding exercise, Jet Airways, India’s premier international airline, will consolidate its low fare service products under the JetKonnect brand to simplify the group’s service proposition and enhance brand recall. Thus, effective March 25, the erstwhile JetLite and Jet Airways Konnect services will operate under the JetKonnect brand, enabling guests to avail of a single superior in-flight product in the full service (Jet Airways) and low-fare (JetKonnect) categories.

Jet Airways (India) Limited and JetLite (India) Limited, will continue as distinct business entities operating under their own airline operating permits. All low-fare operations will be consolidated under the JetKonnect brand. The Jetlite aircraft will be repainted in the brand of JetKonnect.

“In an attempt to achieve brand consistency, JetKonnect will be the dedicated low fare service with a mixed fleet of Boeings and ATR aircraft to operate on metro, tier II and III routes.

The aircraft will be duly painted in JetKonnect colours over time. JetKonnect will offer Premiere services on certain routes where guests may enjoy service identical to that enjoyed by Premiere guests on Jet Airways. This will be further expanded in a phased manner. The cockpit and cabin crew will don the same uniform as their counterparts from Jet Airways. Some JetKonnect flights will operate under the S2 code, while others will have flight numbers prefixed by the 9W code. 9W and S2 will also continue their existing Codeshare agreement enabling guests to enjoy seamless connectivity between India and the world.

A gradual rebranding of the JetKonnect brand would be manifest on letterheads, the JetKonnect website, boarding passes, tickets, stationery. Signages at all check-in and ticketing counters will have dual branding reflecting the existing Jet Airways and the new JetKonnect logos. Difference in fares between the premier Jet Airways and JetKonnect will also be reflected on the website and all visible communication avenues. Economy guests onboard JetKonnect flights will continue to be offered a range of refreshments from Jet Cafe, JetKonnect’s buy-on-board meal service.

Effective March 26, 2012 guests to jetlite.com would be automatically redirected to the new, re-branded jetkonnect.com.”

Jet Airways (Mumbai) intends to merge the low-fare, no-frills Jetlite subsidiary into the two-class Jet Connect subsidiary. As a result the pictured Jetlite brand and service will be retired according to this article by Business Standard. Jetlite currently operates 10 Boeing 737-700s and nine 737-800s.

Jet Airways (Mumbai) (a Boeing customer from the start) intends to lease more than 10 Airbus A320s to replace subsidiary Jetlite’s Boeing fleet according to this report by The Economic Times. Jetlite currently operates nine 737-700s and nine 737-800s.

Like this:

Jet Airways (Mumbai) has decided to defer the deliveries of nine new Boeing 737-800s for its Jetlite (Delhi) subsidiary. Jetlite will now take delivery of one new 737-800 in August and the other nine will be deferred to the 2010-2011 period. Jet has decided to not expand its capacity due to the current downturn in demand.