Southwest Airlines - Mission & Vision Statements

Southwest Airlines has two statements declaring their mission. “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.” This mission defines that customer service is their top priority. Southwest differentiates themselves not only by their reputation for customer service but by the value it places on a happy workforce. Southwest declares their commitment to delivering a quality product to customers while strongly focusing on customer service. Since its beginning, Southwest has relied on its values – concern, respect, and caring for employees and customers. Southwest Airlines prides themselves on employee focus with the belief that happy employees will generate happy customers. Southwest does not have a vision statement, but has a mission dedicated to their employees. “We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.” Southwest Airlines is committed to their workforce. Southwest’s hiring and training practices are unique and one of the ways they enhance their corporate culture. Southwest looks for people that embody the “spirit” of Southwest, therefore hiring for attitude and training for skill. Southwest Airlines is fulfilling its mission statements by holding themselves accountable. Southwest posts reports to their website outlining their commitment to customer service, safety commitment and delay contingency plan. Additionally, the execution of these values can be seen by the customer...