We’d like to create a marketing video or TV commercial, but don’t have a creative idea yet. Can you help?

Yes, we specialize in conceptualizing great ideas for your specific story. Call or email us and one of our creative team will be available to discuss your needs and requirements. After a short discussion, they will be able to make suggestions and give you an idea of what’s involved.

How long is a typical marketing / sales video?

We used to say 4-7 minutes was optimum for a marketing video, but thanks to the internet, viewers have pretty short attention spans these days. If you can tell your story in 2-3 minutes, that’s ideal! Educational videos usually need to be a bit longer.

What does a video cost?

It’s sort of like asking “What does a car cost?” Is it a Lexus, or a Hyundai? Based on the goals of the video (e.g. are you hoping the commercial will help you sell one million widgets that cost $1,000 each?) and your budget parameters, we design a customized line-item budget that considers your specific needs. We believe firmly that a quality video connotes a quality product / service / company, so don’t waste money on a ho-hum video. Your video should MAKE you money, not COST you money.

We have a small budget. Is there anything we can do to help cut costs?

Yes, you bet. Please tell us up-front what kind of budget you have in mind. There are many ways to make productions more economical.

How long will it take to produce my video?

On average, the entire video production and post-production process takes 4-6 weeks to complete. Each project is unique, and we may be able to complete your project in a shorter period of time. The most critical phase, and often the most lengthy phase, is scriptwriting.

How do we get the video onto our web site?

The high-definition video we produce for you can easily be converted for use on the web. It works best if we talk directly with your website manager to determine the size and format that will play best on your web site.

This is quite an investment for us. How can I repurpose the video to get the most mileage?

Yes, shoot once, but use it over and over again. On the front end, we’ll consult with you on how to shoot content for several purposes at once — your trade show video, your TV commercial, your company video, etc. — and re-purpose it for your various needs. This approach gives you optimum bang for the buck.

I already have video footage; I just need it edited. Can you provide editing only?

Does Robin Bond Media offer video production crews?

Yes, Robin Bond Media offers experienced video crews throughout metro Denver. Our professional crews can handle everything from shooting and directing, to catering and makeup. And if you’re just looking for one video crew member like a camera operator, TelePrompter operator, or make-up artist, we’re happy to accommodate those needs as well.

What is included in a typical video production budget?

We customize our line-item budgets to your individual project, but typically it will include:

scriptwriting

producing/directing

professional talent for voice-over narration

professional talent for on-camera

editing

music – original or licensed

sound mixing / sound design as needed

motion graphics / 3D animation

final mastering

delivery via your required format (web, DVD, etc.)

Who owns the copyright to my video production?

Once the production is paid for, the client owns the copyright to their custom video production.

How are cancellations handled?

Clients must call two business days before the scheduled filming or editing time in order to reschedule. Failure to do so will result in a charge of 100% of that production day.

Can we use people from our own company in the video to save talent fees?

We generally advise to use professional actors IF your video includes acted scenarios. Individuals at your own company are best utilized for videos that involve interviews and sound bites, rather than scripted dialogue. So if you need to skip the cost of professional actors, we advise staying away from dramatic vignettes. There are lots of other creative approaches for telling your story effectively in a video or TV commercial.

When did Robin Bond Media first begin?

Robin Bond started making professional videos in the late 1980s. After spending much of her career in the Washington, DC area she moved to Denver with her family and started a video production company specializing in in B-to-B videos and commercials for organizations around the country. That business was rolled into Denver-based Citizen Pictures in 2008, where Robin served as Executive Producer for commercial and corporate programming. In July 2010, Bond returned to her entrepreneurial roots with her illustrious team of passionate filmmaking professionals, and Robin Bond Media was born.

What’s the first step? What do we do?

We will be sending you an Initial Project Analysis to fill out, but here are a few things you can be thinking about ahead of time: