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We have enjoyed a century of success and innovation which our Italian team celebrates with its clients.

"Hey R-M, tell us the story of our future": the leading brand in the refinishingsector is celebrating the first century of its history, with the successes it hasachieved and its focus on future goals.

This marks R-M's 100 years of business, a milestone that deserves a great celebration! Infact, the whole 'family' met up at the R-M Dealers Convention, an annual event that bringstogether dealers and company staff, and that this year, for its centenary celebrations, waslocated in the enchanting city of Naples. The two days of 28 February and 1 March wereintense and packed with emotion. Over 150 participants, including dealers, guests and staff,looked back on the most significant landmarks in the history of the brand, which was foundedin Detroit in 1919 and became part of the BASF group in 1986.

Vincenzo Bussola, the Sales Manager, did the honours, assisted by Roberto Sanvito,Regional Business Manager Europe South East Automotive Refinish Coatings Solutions, andthe whole team that pulls together every day to contribute to the brand's success.

In the shadow of Vesuvius, R-M's long-standing travelling companions stood alongside morerecent team members to revisit the most significant landmarks of this first hundred years ofsuccesses, made possible by the founding values of the brand, such as excellence,cooperation and sustainability and, last but not least, technological innovation.