What Does 'Big Data' Look Like?

11/20/2012 3:20PM

Over three million questions were answered via the 'Human Face of Big Data' app, which aimed to measure global trends and opinions. Founder Rick Smolan joins digits to discuss the most surprising trends. Photo Courtesy: Big Data.

This transcript has been automatically generated and may not be 100% accurate.

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I ... the ... chilling means ... where ... is the isthe ... from September twenty two through October seconds you can share with you ... the kid in the streets ... she will receive a ... glimpse into the one thing people want experience during my testing ... secrets of the world's human ... here ... they're welcome back to Digits I'm Simon Constable while the guy behind the project that you can watch the ad for RICs Mullen is on the Senate has the and since ... the houses those of the three well ... so that's better than the rest of us who have none of the answers and getting the New Boss three million people is expected to lead to answers three million and says it took a three million questions of an answer people compare themselves to each other in more than a hundred countries ... it's been at the fastest rate with just a day were closing the websites would just yesterday's from ... their peak under the hood to look at some others aren't Mrs this is huge ... for this article think that it's a bit big for crying ... Manila get some exercise the muscles of a time many building up this is this is ... that this is the story of our planet developing nervous system is unlike anything we've ever seen before in a wheelchair this and technology all the time we thought when the Internet first generalize we thought ... oh my God this is can transform the planet and certainly has ... but the Internet was like one step on the way this idea of the plant being connected and all this to become ... human sensors so when when you just one thing that they say you knew we would try them but that just runtime describe it when you fill them up to the Senate ... so it's a great analogy Summit A Real son Jesse was stated that it was on the phone talking to the data this PDA that what the data traffic and plans for ten year old and dusty ... imagine if your whole life you go into what I can suddenly opened a second at the very first time in your in your life ... you not to be more D ... teamwork more vision you're actually getting different dimensions you can actually see things are a part of you ... that it is to viewpoints ... you can extract meaning from and thus was happening all over the planet now what what some of the most surprising answers all those three million ounces Utah well sinusitis in Winchester look in his right now but ... I mean what more does a couple of amusing one superstores the slightly silly just one assessment or freezer is curious about us layout because that people ... like that when the question is was and is this you may have put this into the gated off when that when the question was would you send your head of the room before you had sex ... aam and that the deal was ended the day to ... go with the amazing thing is that he would tell me that I was a namaste I want the esoteric thought well okay so first of all what was interesting as older people didn't really care and people under twenty the majority them said no to come into the room that afternoon just in general his may be the order ... of the noodles are more used to it but ... what's interesting about this the questions themselves are kind of like ... this either the Colonel in the two layers on and so had admitted to this question versus women hadn't Europeans versus American so what are the questions I thought was potentially interesting earlier on LinkedIn's survey ... no question about sex right away ... one of them was a good week for the last time ... I deserve to have an affair when you're married and no big surprise more men than women say yes ... but what are the women are off to settle at a pet filters to remain just a dude ... it's got hit with the growth of the pack ... the dwarf and why she's in them to see if it is that as an effective was very interesting is that ... according CoreData ... if you grow up with the Pat ... Toomey a pension sector and why ... anyway if you broke with a pat on that for some reason it makes you more tall be more tolerant of extramarital affairs ... Messenger that is the singular ... reason behind why that is mulling a ... I mean I'm so I'm you know that that the questions in the survey were just to give people the center driving through data ... the book is nothing to do with that the book is actually ... done by a ... hundred percent hundred for photographers and journalists around the world ... for several months ... to show all these really fastening ways ... that were announced with the ECB we did random certain things than extrapolated ... now we can actually pull people all the time you and I ... carry her smartphones around ... consul in Niigata is actually very valuable not just to marketers and to ... give a Priscilla things that gives us away Wednesday in the world we live ... I thought this was ... interesting ... but I was ... born here in us of the more your banana thing really talking I now ... aam ... vegetative there was a nothing is that ... Europeans loss for American beauty while Americans and the intelligence across the pond can I get I bought some news for everybody ... but no more intelligent about me on to ... what your people to not take this stress isn't this is a mean ... this is a self selecting cervix is people that have smartphones although more more people how their phones ... to me what's really interesting is ... what we're trying to do with this book is returned starting global conversation I mean it if this is good and perfect white runners move in a much more dramatic way ... then the internet has ... um why is it the most liquid companies and governments the ones that are actually talking to begin using every year I think individuals we doesn't even need to ... understand control than its being ... generated by awesome but the Dow's ... in that the for profit from ... on ... the book is he's got incredible essays in ... the holding was sponsored by EMC ... were really say about the most excited about is one time ... December four ... FedEx is delivering this book to ten thousand ... of the most unfortunate women on the planet exceed nine ... nine ... thousand under nineteen and you get yours today was sweet um and so I'm not going off the stamina to end world leaders Fortune five hundred CEO is heads and media companies called surprise where's ... the that the book is absolutely it's it's National Geographic style photographs of the with our our plan is to be totally different virtual than it was for us for an ... awesome stuff on Barack's I like and feel your excitement about this all was crying when ... Rex Ray C Mullen