Communication is the thing that allows human interaction to occur. So its importance in business is obvious.

In live interactions with other humans, you can see in someone’s face if they’re getting what you’re saying, but on the internets you have to find these things out in other ways. When you send your customers an email, do they open it? Do they respond to it? Do they purchase products or services as a result? And if not, why not?

These questions are sorted out with testing. Using an email subscription service like Aweber, you can test your emails to see which get the best results. This makes the time you spend communicating with your customers worthwhile. Your time is valuable as a business owner, so you want to know that your communications to your public are understandable, appropriate and effective. Right? Right.

Watch the clip from this past live show for specifics on how Aweber works, results from my most recent split test, and training on how to use Aweber to test your own business emails.

Need more places to advertise your products and services? Of course you do.

And in addition to the 9000 other services Google provides, they now have one more: TV advertising. With Google’s recent partnerships, you can now advertise your business on abc family, amc, bbc america, adultswim, current, and dozens of other national tv networks. All that’s required is an Adwords account and you can get started!

In a recent show it was mentioned that Apple is coming down hard on creators of the cookie cutter iPhone apps, the apps which are created using templates and which don’t provide much functionality for the consumer.

“What does this have to do with me, a small business owner?” you might ask.

Well, it’s an indicator. There are enough people using enough smartphones for their internet browsing, that companies started creating iPhone app templates so other companies could create their own iPhone apps. And this went on to such a degree, that now Apple has been compelled to start regulating the quality of iPhone apps which they offer in iTunes.

From this you can easily see that mobile browsing isn’t just a fad. And if you want your business to be seen and known, it’s vital that you start getting your business onto those communication lines. THAT’S what this has to do with you.

For training on getting your business seen via mobile devices, watch my show on Tuesdays @ 6:30 pm PST.

If you watch my show at ALL, you know how strongly I feel about the importance of local and mobile marketing for small business owners or large ones.

And every new product that rolls out just further proves my point. The new Apple iPad will be available for purchase starting this Saturday at every Apple store on Earth. This is the newest awesome product which allows consumers to search for what they’re looking for without being stuck to their desktops at home. Microsoft has already announced their upcoming mobile device to compete with the iPad, and so has Hewlett-Packard. So in addition to all the smart phones being bought up as fast as they can be produced, there’s now this new wave of products.

So what does this have to do with you? Everything. If you want to be in the 21st century as a business owner, you’re going to have to promote your business in such a way that consumers can find you easily using these mobile devices. I give lots of training in this on my shows, so stop by on Tuesdays to get any of your questions answered. And here’s a clip about the iPad from a recent show below.

As an extra little bonus, you can enter a contest I created to win a FREE Apple iPad of your very own right here: iPad Contest.

If you watch the live show, you’ve probably already seen this clip below. But in case you missed it, it’s important if you’re an affiliate marketer, or thinking about getting into affiliate marketing as an income source. So I wanted to make sure you DO see it.

Point #1: There are bad people in the world.
Point #2: A few of them offer affiliate products online with HUGE payouts which may tempt you.
Point #3: Google is coming down HARD and suing these companies, and winning.
Point #4: If you’re connected with those companies in any way, Google and the legal hammer could come down on you as well.

So know who you’re dealing with before promoting any affiliate product or service, and everyone will live happily ever after.

I’ve noticed many people view the subject of internet marketing as something out of their own control…like gambling. They hear they can make giant piles of money from it, so they try it, like a trick at a craps table…thinking if the stars are aligned maybe they may be one of the few who makes money at it. They don’t. So they walk away from it.

Online marketing is a skill, like any other skill. It requires study, hard work and persistence. It does not take a week or a month to have a successful website that makes you money. The tools, tips and tricks that I teach on my show can get you there. But you have to work at it. OVER MONTHS. Testing and refining what you’ve got, making necessary changes based on your own research, streamlining, and really finding out what works and what doesn’t with your market and your public.

Here’s the clip from this past week’s live show where I go over this point. My advice: Don’t give up. Watch my live shows at BusinessInnerCircle.com Tuesdays @ 6:30pm, ask your questions in the Business Inner Circle forums and in the live chat. And MAKE the stars align.

So many people have asked me how I got my Adsense video to be number 1 in search results. So I thought I’d just post my answer from last week’s live show here for you to watch and find out for yourself. Anyone can do this, it’s just a matter of following a few key points. Watch the video and then give it a try for yourself! And of course, let me know how it goes! See you tomorrow on the live show!

As you know, every week we take a few questions from the forums and go over the answers to them live on the show. The rest that we can’t get to on the show get answered directly in the forums. Topics covered on the live show this past week, and in the video clip below, were:

1. Images/graphics VS text and SEO, and
2. Why won’t some websites show up in a search when others do?

If you didn’t catch the show and want answers on those topics, watch the video! And to get your own questions answered, post them into the forums. We have a team of experts to help you, and maybe it will even get answered on the live show!

You may not know this, but Google search results vary from city to city and even person to person. So what YOU see in the results when you search for something is not necessarily even remotely the same as what others see. Google’s personalized search adjusts your own search based on your personal online activity. So when you do a search to see where your business is in the search results, what you see may not even be accurate! How do you correct this to see accurate results? Well, there are a few steps you have to take.

1. Log out of Google.
2. Clear your Google cookies.
3. Go to Google homepage and look for “Web History” link on top right.
4. If you don’t see it, do a search for something. Then you should see it. Click “Web History”
5. Disable your customized search.