Eventbrite, and certain approved third parties, use functional, analytical and tracking cookies (or similar technologies) to understand your event preferences and provide you with a customised experience. By closing this banner or by continuing to use Eventbrite, you agree. For more information please review our cookie policy.

Location

Refund Policy

Description

Time: 10am to 6pm | SkillsFuture Credit EligibleCourse Code on SkillsFuture Directory: CRS-N-0043408Why is Sky Digital Agency Content Marketing Course different?• 80% hands-on activity content marketing course• Our course requires participants to brainstorm, and develop actual content during the hands-on practice activities• Create a PDF ebook for Content Marketing and Lead Generation Purpose• Learn a 7 step Content Development Framework for Content Marketing • In the long run, you would like to depend more on organic traffic rather than paid advertisement channels

Course Objectives

• Lead generation with Content Marketing Strategies• Learn the key principles and mechanics of Content Marketing• Learn how to develop effective content skills using a systematic approach and framework• Learn how to write better content for your product, services and business

3. Activity: How can good content help me and my business? (30 Min)(a) Brainstorm & Share(b) 3 Key Questions to ask ourselves before we develop a Content Marketing Strategy for our work or business(c) Ideal case of a successful Content Marketing Strategy(d) Lead Generation Concept with Content Marketing

4. Content Marketing Strategy based on "A Buyer's Journey on the Internet"(a) Learn about a "Buyer's Journey on the Internet" Concept and Framework, and how it affects the type of content you curate(b) Brainstorm about your buyer's journey (online and offline) for your business / industry(c) Map your Content Marketing Strategy online with the help of "A Buyer's Journey" Framework(d) Discuss, Feedback and Consult with the trainer on your buyer's journey on the internet

5. Case Study: Good VS Bad Content Marketing Formats(a) Good and Bad Contents in different formats: Blog, Facebook, Video (Discuss and Learn)(b) Learn and understand about the effectiveness of each Content Marketing Formats

6. Common Mistakes in Content Development(a) Examples of Common Content Mistakes(b) Consultation and Question & Answer

7. Framework for Content Development(a) Content Marketing Theory, Framework and Guidelines(b) The Key to Good Content: Keyword research before Content Development of Blogging (Titles & Content)(c) How can my blog attract for web traffic for my business?(d) Hands on practice for blog title ideation and content framework + trainer's feedback

This is a Certificate Course. Receive a Certificate of Completion upon completion of the course from Sky Digital Agency.

As seats are limited due to small class size, we recommend for participants to register early.Most preferably 2~3 weeks prior to course start date.To pay for the course with your SkillsFuture Credits, email us at: skillsfuture@skycrm.asia

This workshop is SkillsFuture Credit Eligible.

Who can apply? - Singaporeans aged 25 years and above.

This workshop is SkillsFuture Credit Eligible. As of Jan 2016, every Singaporean (25 years old and above) has $500 SkillsFuture Credits. No cash is required, if you have sufficient SkillsFuture Credits,

She has been conducting training since 2015, equipping her clients in Facebook Marketing, Search Engine Optimization (SEO) & Email Marketing, and other key digital marketing topics. Till date, she has conducted more than 1,000 hours training.

She strongly believes that the training industry needs more courses and training with smaller group of participants that allows them a more conducive environment to learn, ask questions, and have more 1-to-1 time with the trainer.

Our office is also 3 min walk from Downtown Line Exit A, just after Hong Leong Building.

4. I'm driving, where can I park?There is parking space at the building 6 Raffles Quay itself at $2.50 per 30 min block.For weekend classes, we recommend our participants to park at SGX Centre, at $3 per entry.

For Corporate Training Enquiries, please email us at trainings@skycrm.asiaon your requirements, and we will be in touch with you within 2 working days.