Belle France

The site and its processes

Established in 1986, Belle France specialises in creating hand crafted walking and cycling holidays through France's most stunning landscapes.

In time for our 30th anniversary we wanted to update our website from a static site built on an internally developed CMS to a responsive design built on an industry standard CMS.

We rebuilt & redesigned the site using EECMS and have since seen an overall increase in traffic, with an increase in the number of pages visited, time spent on site and more importantly an increase in conversions from vistors to bookings.

We have recently installed additional functionality allowing visitors to select holidays based on location, activity type and dificulty. Also we've now added social commenting via Facebook to our blog.

Add-ons and EE special sauce

We used a number of plug ins, however we had to adapt the Google Maps plug in to allow for our route & stopover plotting.