Mark Fowles will be joined by John Birtwistle, CPT president and head of policy at FirstGroup UK’s bus division, to discuss ‘Making partnerships work’ at 11am on the opening day.

Jeff Counsell will speak on day two on ‘Marketing your business effectively’, while Martijn Gilbert will be sharing some of the initiatives that Reading Buses uses to engage, retain and develop its staff.

“The seminars at the Master Class Theatre offer the ideal way to keep in touch with the industry and find out more about the latest legislation, business developments and innovations happening right now,” says event director Helen Conway. “It’s the best opportunity of the year to hear first-hand what other operators are doing – what works and what doesn’t, what can work and what can’t.”

Leon Daniels, Transport for London managing director of surface transport, adds: “Euro Bus Expo is the number one place to find the solutions to the challenges that you don’t yet know exist”.