Bia Sport is the first company creating tech-enabled products for the specific needs of active women. The success of their first product — a sleek, easy-to-use multi-sport GPS watch — is proof that the devices currently on the market are not cutting it for female athletes.

With over $550,000 in initial pre-sales, there are currently 10,000 people on the Bia Sport GPS waiting list. Their flagship device has received rave reviews fromThe Huffington Post, Forbes, Mashable, Real Simple, and was dubbed “groundbreaking” by sports-tech authority DCRainmaker.

Bia was founded by two boot-strapping go-getters, Cheryl Kellond and Sylvia Marino. Tech professionals, late-blooming athletes, and busy moms, they have managed to carve out a niche in the booming sports-tech market and incite the support of thousands of women.

After being accepted into the prestigious Lemnos Labs incubation program, Bia Sport raised $1MM in initial seed funding. Bia Sport is seeking additional funding to increase their retail footprint, with plans to create an online community, giving athletes a forum to scrapbook their fitness journey, get coaching insights, find new workout partners, and connect with fitness enthusiasts.

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