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Monday, February 08, 2016

Rule Yourself This Season with Under Armour’s Pioneer CoolSwitch Technology in New Spring/Summer 2016 Collection

Press Release

U.S. high
performance label Under Armour’s unprecedented cooling technology cools you
down to empower you to perform better and longer

MANILA, PHILIPPINES – A leader in the innovation of high-performance
sportswear apparel, Under Armour
brings sporting professionals and aspiring athletes a step closer to ruling
oneself. An unprecedented edge to the fitness world, Under Armour’s CoolSwitch
technology is unveiled in the new Spring/Summer
2016 Collection, hitting stores in mid-February.

With the tagline “You
are the sum of all your training”, Under Armour’s Rule Yourself campaign
represents athletes’ and fitness enthusiasts’ willpower to never give up, and the
constant push to better themselves. Under Armour constantly researches and
innovates its sportswear apparel technology to aid athletes to take that extra
leap, steel their willpower and be the best they can be. With the pioneering CoolSwitch
technology, an exciting and highly anticipated innovation in the new Spring/Summer
2016 Collection, you are guaranteed to have an edge over others to excel in your
personal fitness journey.

CoolSwitch Technology

CoolSwitch does exactly
what its name states - it cools your body and skin when you start to heat up
and sweat. The technology blends three unique active cooling agents, integrated
for the first time ever in an apparel application, with each of these
ingredients delivering a specific benefit over the course of a workout to help
athletes stay cool.

The first ingredient
serves to pull heat energy away from the skin, providing an instant cooling
sensation, while the second is activated by sweat – as an athlete begins to
sweat, it kicks in to supercharge the body’s natural cooling mechanism. On top
of aesthetics purposes, the ‘crystal’ print that characterises CoolSwitch apparel
also plays a functional role. The final ingredient is the same technology of
that used in NASA spacesuits. In the process of changing phases from solid to liquid,
this special material absorbs and stores heat energy within the binding agents
in the ‘crystal’ print.

While each ingredient
performs a specific function, it is the unique combination of these active
ingredients that gives rise to Under Armour CoolSwitch’s unprecedented active
cooling capability. As a result, during
a workout, CoolSwitch wearers feel cooler, less physically taxed and their skin
temperature stays lower, allowing them to exercise longer. With Under Armour’s
CoolSwitch technology, it is a leap forward for athletes and fitness
enthusiasts everywhere to maintain and further their fitness and wellness
journey.

Clock That Last Lap

The UA SpeedForm® Apollo 2, designed for you to run fast;

the UA SpeedForm Gemini 2, created for breaking new distances

With a strong emphasis
on running this season, Under Armour has updated its range of athletic footwear
with new and improved designs for the popular UA SpeedForm® Apollo and UA
SpeedForm Gemini styles. No matter your goals – to run fast, run long, or run
strong, these new footwear designs will help you attain them.

The UA SpeedForm Apollo 2 features a perforated arch and tongue with
ultrasonic seal for durable breathability, and utilises arch reinforcement
construction on the medial side for a precise fit and foot guidance for a more
efficient faster ride, making for swift and fast runs. The dual-layer midsole
also combines Charged Cushioning and Micro G® for the ultimate blend of
cushioned support and explosive responsiveness. Additionally, anatomically
placed flex grooves aid the transition from heel to toe for the most efficient
performance.

The freshened UA SpeedForm Gemini 2 showcases a new
ArchForm fit system for additional support and better fit and feel, and
upgrades made to the mesh increases breathability. The full-length dual layer
Charged Cushioning midsole also delivers superior impact protection, energy
return and adaptive support, and is anatomically designed to deliver a superior
heel to toe transition for runners looking to go the distance.

UA
Streaker Tee

A
new offering this season, the UA
Streaker Tee consists of a moisture-wicking blend of spun polyester and
elasterell, and is lightweight, anti-microbatic and comfortable. Its uniquely designed side seams reduce cling
and chafing, and allows full stretch and recovery without absorbing sweat.

Making all Athletes Better

Committed to their aim
of making all athletes better, Under Armour has also released new designs to
the brand’s key ArmourVent™ and HeatGear® technology to provide ultra smoothness,
enhanced ventilation and extreme comfort, as well as new designs for the UA ArmourBra. Updated design lines and trims have been made to Under
Armour’s signature compression gear, where the new performance flex panel
maximises mobility and relieves chafing and abrasion.

Under Armour’s Alter Ego line continues to ride on the
superhero hype, with the upcoming releases of the Batman vs. SupermanCollection
and Captain America: Civil War Alter Ego
Collection definitely pleasing fans of DC and Marvel characters. Feel
invincible with the transformative power of film characters whilst donning
Alter Ego training gear, to train with added conviction.

The Under Armour Spring/Summer
2016 Collection will be available at all Under Armour brand houses and
shop-in-shops from February 2016.