The Lunar New Year movie season kicked off in Hong Kong this week with festive lion dances at star-studded premieres marking the start of the holiday.

Actors Eric Tsang and Sandra Ng led the pageantry on Monday night at the Hong Kong Convention and Exhibition Centre for their movie “I Love Hong Kong,” a production from Shaw Brothers and TVB. Joining them were co-stars Aarif Lee and Wong Cho-lam and co-director Chung Shu Kai.

Also on hand were stars from Hong Kong’s rival Chinese New Year comedy, “All’s Well Ends Well 2011,” which premiered Sunday night: Raymond Wong and legendary actor Ng Kam-chuen (better known by his stage name Ha Chun Chau, and as actress Sandra Ng’s father).

The celebrities greeted dozens of camera-toting fans on the red carpet as they arrived for the premiere.

The two comedies are battling it out for moviegoers’ attention, a rematch of sorts of last year’s match-up between Mr. Wong’s “All’s Well Ends Well 2010” and Mr. Tsang’s “72 Tenants of Prosperity,” which was one of Hong Kong’s top box-office hits last year.

Also in the mix is “Mr. & Mrs. Incredible,” a comedy from director Vincent Kok and starring the ubiquitous Ms. Ng and Louis Koo as a super-hero couple. Although not a traditional Chinese New Year comedy, the movie also is hoping to capitalize on the appetite for family comedy movies during the long holiday weekend.