Blogs

“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill GatesA startup is the brain-child of a visionary at heart and an entrepreneur in mind. It is built from the ground up with immense amoun...

Constant flow of information, multiple formats of media, thousands of startups mushrooming in a short span of time—in this dizzy environment, startups need the right communication to help them catch eyeballs and stand apart. With reports stating th...

Every day businesses are made or marred by perceptions. Managing perception is by far one of the most business-critical functions today. Getting the right experts, the right agency is, therefore, one of the most important decisions for a startup....

Before you START: Know your IndustryThe journey of a startup is just like a Bollywood film—you go through every emotion on your way to becoming a known enterprise. Usually, you start off with a few friends and acquaintances bec...

In the last decade, we have seen a rapid rise in startups in India. They have been grabbing a lot of attention and have been viewed with curiosity. Individuals are thinking seriously on ideas that could be turned into a successful business models. Th...

Recently, Step Up, a division of Genesis BCW, a leading public relations and public affairs consultancy, became the official communications partner for the first TEDxGatewayWomen 2015 in India. The event was held at the National Centre of Performing ...

A start-up is a brainchild of a visionary who has a creative idea that the entrepreneur firmly believes in. Unless that idea is communicated effectively to clients, employees and vendors, it won’t reach its logical purpose. For most start-ups, howe...

It is certainly not easy being a start-up, and more so in India, where there is a huge start-up clutter. Usually they don’t have a huge budget to spend on advertising. And the only way their product or service could get the right buzz is through pu...

India is undoubtedly the largest creator of ideas. India is also one of the largest carriers of these ideas—through start-ups. This ecosystem is rapidly evolving, driven by a young, diverse and inclusive entrepreneurial landscape. Competition in th...

Start-ups. The first thing that comes to my mind when I think about them is our own lives. We begin as young babies, take baby-steps, and grow old; unless it’s the life of Benjamin Button. That’s how brands grow as well. They begin their journey ...