If there's any doubt that "rescue" is the first word in pet fashion, consider the title of this year's 10th anniversary New York Pet Fashion Show: "The Crown Jewels of Fashion and Rescue." Four runways showcased this theme, and the "models" on one were all rescues up for adoption from 10 shelters.

With the catch phrase "Diamonds May Be a Rescue's Best Friend," a diamond- and ruby-encrusted dog collar valued at $55,000 (also suitable, it was noted, for human wear) was auctioned off to benefit rescue efforts.

Wearing your rescue credentials isn't limited to humans. At www.gramercylane.com you can peruse NBC correspondent Jill Rappaport's collection of collars, harnesses and leashes bearing slogans like "Rescued Me," "Opt to Adopt," "I'm a Pound Hound" or "I'm a Heart Melter from a Shelter."

Susan Linker, CEO of Our Companions Animal Rescue, acknowledges that buying into the paraphernalia is a way to say, "I'm a good person, a compassionate person." Purists may take offense, but as long as it helps protect animals, says Linker, "If this makes you proud, then go for it!"