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Play Like a Pro With New POWER A Controllers for PS3™

POWER A Unveils Pro Line of Controllers Including the Pro Elite Wireless Controller

LOS ANGELES, CA--(Marketwire - June 15, 2010) - (E3 EXPO, Booth #5312) -- POWER A, the retail consumer products brand of Bensussen Deutsch & Associates, Inc., (BDA), today announced the launch of its Pro Elite Wireless and Pro EX Controllers for PlayStation®3. Created with expert gamers in mind, the cutting-edge controllers are a must-have accessory for any PS3™ owner. POWER A will be showcasing the new controllers, along with introducing additional video game accessories, at the E3 Expo in Los Angeles from June 15-17.

While maintaining complete compatibility with the PS3™, the POWER A Pro Elite Wireless Controller was designed to allow greater comfort, control, and functionality for extended game play. The wireless controller features:

Refined ergonomics for marathon gaming and competitions

Motion compatibility working with SIXAXIS™ compatible games

A soft touch finish and custom textured grips ensuring a comfortable, no-slip grasp for enhanced control

Reverse analog sticks for increased precision

Custom designed L2 and R2 buttons for greater accessibility

Glowing buttons for use day or night

Dual rumble motors

Built-in rechargeable battery

The Pro Elite Wireless Controller will retail for $49.99 at all key retailers beginning in September 2010. The wired version of the controller, the Pro EX, will retail for $19.99.

"These controllers allow players to take their gaming to the next level," said Eric Bensussen, president of POWER A and BDA. "We paid a tremendous amount of attention to the refined look and feel of the controllers, as well as the button configuration, creating maximum comfort and utility for serious gamers."

About POWER APOWER A creates reliable, high quality and innovative accessories that amplify consumers' experiences with the world's best technologies. This consumer products division of Seattle-based BDA, Inc. partners with some of the most popular consumer electronics companies in the world, including Nintendo of America Inc, Sony Computer Entertainment America LLC, Microsoft® and Apple®. Committed to producing the safest products possible, POWER A carefully monitors product development and quality assurance to exceed the testing requirements of its licensors. POWER A products are available at major retailers in North America, Europe, Australia, and Latin America. To learn more about POWER A accessories, please visit www.PowerA.com. POWER A: Amplify Your Experience™.