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Target has various KitchenSmith by BELLA items available for as low as $8.98 in-store. These items are typically $29.99 but are on clearance. I saw about 5 at my local store but don't remember what the fifth item was.

Thanks for the heads up on this. Our waffle iron died yesterday, and I was in the market for a new one. That was a Hamilton Beach flipper similar to this that probably lasted ~4-5 years, and I can get the same out of this one I'll be happy.