Blogs

Brand activation brings a brand to life, it provides various opportunities for the customers to really get to know the brand and the values it stands for. It is not a flash in the pan jargon but is here to stay as a vital part of the marketing mix. Brands cannot afford to underestimate the power of a well implemented brand activation.

"To make a real Digital Transformation, think of how you can weave a 'digital thread' through your operations, products and services to support new customer experiences you're trying to create" Neil Ward-Dutton Vice President, AI and DX European Research Practices; IDC

Retail industry underwent huge transformation over the past 5 years with infusion of emerging technologies. Retailers need to adapt to the momentum and changing consumer preferences to reap benefits out of the current situation.

Retail industry underwent huge transformation over the past 5 years with infusion of emerging technologies. Retailers need to adapt to the momentum and changing consumer preferences to reap benefits out of the current situation.