Groundbreaking marks new era for World Dairy Expo facilities

A crowd was on hand April 11 as project partners turned the first shovels of dirt, marking the start of the construction for the New Holland Pavilions at Alliant Energy Center, Madison, Wis. The $24 million expansion will replace the current barn facilities with state-of-the-art multi-use pavilions. The construction project is to be completed in time for World Dairy Expo, September 29 through October 4.

The New Holland Pavilions will span 290,000 square feet, and will be equipped with modular stalling systems, modern ventilation and livestock exhibitor amenities. Scott Bentley, World Dairy Expo General Manager states, “We are excited that the pavilion building project is underway. The new facilities will provide improved accommodations for the elite dairy cattle that travel to World Dairy Expo to compete”.

Financial support from public and private partners made this project a reality. Dane County, the State of Wisconsin, World Dairy Expo, Midwest Horse Fair/Wisconsin Horse Council, Centerplate, New Holland and BouMatic joined together to contribute to the construction project.

World Dairy Expo is recognized as the meeting place for the global dairy industry. More than 70,000 dairy producers and industry experts from 90 countries travel to Madison, Wis. annually. The world-class event includes 2,500 head of North American dairy cattle competing on the famed “colored shavings”, more than 850 exhibiting companies in the renowned trade show, Expo Seminars, Virtual Farm Tours and exciting youth competitions. World Dairy Expo’s theme is “Designer Dairy” and will be held September 30 through October 4, 2014. Visit worlddairyexpo.com, follow us on Facebook or Twitter @WDExpo or #WDE14 for more information.