19 Jul 6 myths about email marketing: #1

If you’re in marketing business and are using email marketing tools there’s a good chance you’ve heard about this one.

We’ll explain – Since Mondays are always the ‘catching up’ days and Fridays are out of the equation (we all know Friday is basically Saturday, right), you are left with Tuesday, Wednesday and Thursday. Wednesday and Thursday are the peak of your working week, so there’s no other option than to send your mailing on Tuesday.

Right?

Not really, at least not as a ‘golden rule’.

Our experience show that Tuesdays don’t have as good results (high open rates) as some of the other days and this could be due to all the emails you already get related to your work so the mailing gets lost in all the noise.

Plus, surprisingly – Fridays had far better results!

Test it for yourself
What is the most important in the end is that every company is different and so is their target audience. So you’ll have to test it for yourself but this article can be useful to start with.