Why Steve Jobs rejected the first Apple Card

Apple Card completely rethinks everything about the credit card.It represents all the things Apple stands for. Like simplicity, transparency, security, and privacy. You can buy things effortlessly, with just your iPhone. Or, if Apple Pay is not yet supported by the merchant, use the Apple‑designed titanium card anywhere in the world.

In the late 1990s, Steve Jobs and Apple were involved in discussions with Capital One about a credit card. However, Jobs was concerned about his customers feeling rejected by Apple if they weren’t accepted for a card.

According to CNBC, a former Capital One executive stated Steve Jobs “had an aversion” to reject any of his customers for an Apple credit card. After the card went through a testing period, it was eventually cancelled.

Apple is now working with Goldman Sachs on launching its first credit card. The card appears to be somewhat addressing Jobs’ concerns – with exceptionally high approvals thus far.

MacDailyNews Note: If you’ve got your Apple Card, or when you get it, make sure to change your payment method for Apple services like the App Store, iTunes Store, iCloud storage, Apple Music, Apple News+, and more, so that you get the 3% daily cash back that Apple Card offers! How to do so quickly and easily is explained by Apple here.

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I don’t understand why there are so many people with such negative attitudes about AppleCard. It’s just a credit card. If they don’t like it, then they should just ignore it. Sure, it’s not going to generate some significant boost in earnings for Apple, but it still seems like a decent credit card for those who can take advantage of it. Apple could likely have offered more with the card but Apple is a stingy company so one can’t expect much more from them. For many, if the card is really secure, that should be a good thing to have. I don’t remember much of a fuss when AmazonPrime Rewards Visa Card was introduced. It was offered and that was that. That at least gives 5% back on Amazon purchases, but not much on other purchases. That’s where Apple skimped out, not giving 5% on Apple product purchases. Just another cheapskate move on Apple’s part which is rather unfortunate. How can Amazon afford it but Apple can’t? Go figure. Well, I suppose Lamborghini or Ferrari doesn’t give discounts, either. Teehee…

I may get an Apple card someday, but I’m already running into issues because I have the maximum number of cards (8) registered to Apple Pay on my iPhone. This makes me less likely to get new cards in the future unless they are completely replacing an existing card (which the Apple Card cannot, since it only beats my 2% card on Apple purchases).

Like many people, I have a MasterCard, a Visa, and an Amex. Add on Apple Cash and you’re at 4 cards. If you have any store specific cards (Gap, Best Buy), those count too. I wish I could have tons of Apple Pay cards so that I could stop carrying those cards with me (especially store-specific cards, which you can be sure accept Apple Pay).