Q:
Dr. M
How does one go about creating a successful Open House?
A:
Thanks for the e-mail. There are many ways to put on a successful Open
House. The purpose is to gather new patients and reactivate old one ..
therefore open all the stops and barriers. In order to get your patients and
community involved .. let them know. Create flyers .. handouts .. send
newsletters .. e-mails and faxes to patients and community mom and pop
shops. If possible .. print up large poster sized flyers and place them on the
windows of local shops. Create a door prize program by asking many local
shops is they would provide a free service for your patient base when they
contribute to a local charity. Have a some shoe box or something on the top of
the front desk for patients and guests to place their name when they contribute
to some local charity during your Open House (Week). It may be canned
foods for a food bank or a small check or cash made out and given to a
charity. If you can get a letter of endorsement from these charities it will give
you credibility when meeting these local stores. At the end of the Open House
.. pick the winners and give out these free prizes. It¼s a win-win since you
make friends of local shops .. help a charity .. get new patients. If you are
giving a service away or for a discount as an incentive to bring in new people
.. be sure to place an expiration date on any written or spoken material .. I use
two weeks after the event. It is imperative that you have a telephone campaign
along with any other efforts to make this successful. Begin gathering your
office database of patients to recall or reactivate .. send them an Open House
Newsletter and call a week later to see if they received it and are willing to take
advantage of it. Create a database of local companies and shops near your
office. Have a staff member or .. at least .. call thse folks and see if they
would like to contribute to your Community Outreach Program .. your
Community Open House. Have some creative posters or pictures or
something around the office so patients can see that a special event will be
taking place and make them a part of the event by giving them an opportunity
to help others receive the care as they do. Be sure there are flyers on the front
desk for them to take with them and bring to their friends and fellow
employees. There may be one flyer for them which explains the program and
another flyer that they can give to others which also explains how they can get
involved.
Below is something I gathered from my computer concerning a number of
community and office promotions. I didn¼t have a chance to look it over much
or clean it up .. just cut and paste and see if there is anything that would help.
If you wish to e-mail me anythiung for an objective opinion .. I will look it
over and e-mail it right back. Good Luck
Have a Great Day
Dr. M
Start The New Year Healthy
Ä WHEN WAS THE LAST TIME YOU CHANGED OIL IN YOUR CAR?
Ä HAD THE TIRES CHECKED?
Ä THE AIR AND OIL FILTERS REPLACED?
Ä BALANCED AND ALIGNED THE FRONT END?
-OR-
Ä HAD THE FILTER CHANGED IN YOUR HOME AIR CONDITIONER?
Ä
THESE ARE A FEW PREVENTIVE STEPS YOU TAKE TO BE SURE
THAT WHAT YOU NEED TO OPERATE ...DOES!
NOW
HOW IMPORTANT IS WELLNESS AND
MAINTAINING OF YOUR HEALTH
WHAT ABOUT YOUR FAMILY AND FRIENDS?
We are having Patient Appreciation Days from January . This is your
opportunity to invite a family member or friend to our office for a
complimentary examination ... a savings of $100. This examination will
include over 50 chiropractic, orthopedic, and neurological tests.
IF YOU HAVEN¼T HAD AN ADJUSTMENT FOR MORE THAN 6
MONTHS YOUR ADJUSTMENT IS FREE
It is never too late to follow the Golden Rule. Too often I hear our newer
patient¼s expressing how they wished they began their chiropractic care
earlier.
Why? Because the new feeling they were experiencing would have been a
welcome relief weeks, months or years before. It¼s never too late to follow
the Golden Rule.
REMEMBER TO TELL YOUR FRIENDS AND FELLOW EMPLOYEES
ÄŻChiropractic care may assist them in reducing their pain
Ä Chiropractic care may boost their immune system
Ä Chiropractic helps with allergies and respiratory problems
Ä Chiropractic care helps to reduce menstrual cramps
Ä Chiropractic care helps in relief and control of headaches
Ä Chiropractic works wonders with Children
Take The Time To Tell Your Friends At Work, At Church or Living
Next Door. If You Don¼t ----Who Will ????????
Step 1:
If you friends continue to complain offer a new approach to their health care
needs ¸¸¸¸ Chiropractic ¸¸¸¸
Step 2:
Discuss their problem with the doctor
Step 3:
Offer them a complimentary evaluation, you can receive a special card from
Daisy
Step 4:
Have them return for a visit with you, or make their appointment for them
Step5:
If they are concerned or have questions, the doctor will call them, but please
have their permission first.
Every New Idea Had It¼s Beginning. Alternative Natural Health Care is a
New Idea For Many. If You Don¼t Plant The Correct Seeds, Your Family
And Friends Will Always Have The Same Problems.
CHIROPRACTIC CARE WORK ¸¸¸¸ Give Them A Chance To Try It !!
WELCOME TO OUR
COMMUNITY APPRECIATION DAYS
JANUARY
Ä WHEN WAS THE LAST TIME YOU CHANGED OIL IN YOUR CAR?
Ä HAD THE TIRES CHECKED?
Ä THE AIR AND OIL FILTERS REPLACED?
Ä BALANCED AND ALIGNED THE FRONT END?
Ä THE FILTER CHANGED IN YOUR HOME AIR CONDITIONER? Ä
THESE ARE A FEW PREVENTIVE STEPS YOU TAKE TO BE SURE THAT
WHAT YOU NEED TO OPERATE ...DOES!
NOW
HOW IMPORTANT YOUR WELLNESS AND
MAINTAINING OF YOUR HEALTH
AND YOUR FAMILY AND FRIENDS?
We are having Community Appreciation Days January. This is your opportunity
to call us and/or invite a family member or friend to our office, for a complimentary
examination ... a savings of $100. This examination will include over 30
chiropractic, orthopedic, and neurological tests.
Please schedule your appointment before January, so we may schedule this special
examination time for you and your guests.
We hope you will take this opportunity to experience chiropractic, the natural drug
free alternative to your health care needs.
Dear Patients & Friends,
The Holiday season is upon us. Between the blessings of Thanksgiving,
Christmas and the New Year, we innately renew our spirits each and every
year. Those of us healthy enough to enjoy this new vitality are indeed
fortunate.
To help the families of our patients, as well as their friends, we are offering to
share a Gift of Health. Our complete examination, including all necessary X-
rays, are available for a limited time at no charge. This is a savings of $100.
To help someone you care about to regain their health, become free form pain,
or through an examination possibly prevent a problem, simply tell them to call
our office and schedule their appointment. They must mention your name and
this special holiday offer.
For someone you know, this opportunity could change their life. Please share
this Gift of Health with someone you feel could benefit most. Please reserve
this special offer for those that are interested only, as special times will be
necessary and these examinations will be during normal office hours.
I know you will do the right thing. We are extending this holiday service as
an opportunity to share your improved health, decreased pain and renewed
wellness with those you care for. Don¼t delay, have them call today.
P.S. If it¼s been more than nine months since your last visit with us, you too
may take advantage of this special offer.
P.P.S. Active patients needing assistance with next years insurance
deductible, please call and ask us about our special holiday program.
Expires: December 31, 1992