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About Us

DSPolitical is the nation’s leading voter targeted digital ad network exclusively for Democratic campaigns and progressive causes having delivered more than half a billion voter targeted digital ads online and millions more to mobile phones and tablets. A demonstration of its commitment to innovation, DSPolitical works tirelessly to create and unearth new techniques that provide Democrats and progressives with the technological advantage they need to win.

The First. The Best.

During the early days of online political technology, DSPolitical co-founder Michael Bassik ran the same question over in his mind again and again, “if we could somehow match internet users against the voter file and serve digital ads directly to the voters we’re targeting, wouldn’t it be a more efficient and ultimately more impactful way to reach voters online?”

It wasn’t long before Bassik, then a consultant to John Kerry’s 2004 Democratic presidential campaign, was able to put his theory to the test.

The opportunity came with the first debate between Kerry and President George W. Bush. In advance of the highly publicized pairing at the University of Miami, Bassik and his team matched the voter file against AOL users. (Remember this was 10 years ago!) Then, immediately after Kerry and Bush shook hands ending their exchange for the evening, Bassik pushed ads directly to targeted voters using AOL. More than encouraging, the results proved Bassik’s theory correct: targeting voters online will save campaigns money and truly impact the way candidates and causes are viewed.

A few short years later, Bassik joined Jim Walsh, Chris Massicotte, and Eli Kaplan in co-founding DSPolitical, the nation’s leading voter targeted digital ad network exclusively for Democratic campaigns and progressive causes. Since those early days, DSPolitical has delivered half a billion voter targeted digital ads while millions have been served to mobile phones and tablets.

A demonstration of its commitment to innovation, DSPolitical works tirelessly to create and unearth new techniques that help clients more effectively reach their targeted voters and, in turn, provide Democrats and progressives with the technological advantage they need to win.

Unrivaled “Big Data”

When it comes to using “big data” for voter targeted digital ads, DSPolitical has an unmatched partnership with Catalist, the progressive movement’s go-to voter data provider. In fact, it is this unique partnership that has enabled DSPolitical to match more than 600 million browser cookies and device profiles against the Catalist voter ¬file with hundreds of targetable audience segments resulting in the ability to reach more than 90% of available online advertising inventory in the United States.

No other digital ad network has access to such inventory matched with Catalist’s battle tested voter data.

Proudly Progressive

Unlike many of its rivals, DSPolitical is a proudly progressive company. Its partners and staff are progressive. Its clients are exclusively Democratic and progressive. And its Catalist voter data is maintained exclusively for progressive causes.

That means DSPolitical’s clients never have to worry that their hard-earned ad dollars are going to a “progressive” ad network propped up by shadowy Republicans interests or to enhance a voter file that’s also used by Republicans and Tea Partiers.

Unmatched Experience

Founded in 2012 by political technology and campaign veterans, DSPolitical’s leadership team has decades of collective experience working with Democratic campaigns, progressive organizations, and in the political technology space at all levels.

Combine this battle-tested experience with its expansive inventory, breadth of reach, and unrivaled access to the best data and DSPolitical’s voter targeted ad network is the clear choice for Democrats and progressives seeking a significant advantage over the competition.

Services

Combine DSPolitical’s battle-tested experience with our expansive inventory, breadth of reach, and unrivaled access to the best data and our voter targeted ad network is the clear choice for Democrats and progressives seeking a significant advantage over the competition. Here is a selection of our various services.

Our Clients

Since our founding in 2011, DSPolitical has been honored to place more than half a billion voter-targeted digital and mobile ads on behalf of scores of exceptional Democratic candidates and progressive causes. The following is a partial list of those candidates and causes.

Latest News

DSPolitical Brings Technology It Pioneered in U.S. to UK

February 17, 2015: Breakthrough: UK Campaigns Can Now Target Voters in Their Constituencies with Digital & Mobile Ads DSPolitical Brings Technology It Pioneered in U.S. to UK’s “First Truly Digital and Social-Media-Led General Election” Watch the Video: http://youtu.be/1nZRnsAt1WY LONDON – Today, DSPolitical announced that it has brought the same voter targeted digital/online advertising technology it pioneered to revolutionize …

DemocraticAds.com Wins Reed Award for “Best Use of New Technology”

January 26, 2015: What happens in Vegas doesn’t always stay in Vegas! DSPolitical is proud to return home from Sin City with a 2015 Reed Award for DemocraticAds.com, which won “Best Use of New Technology.” DemocraticAds.com puts the same digital ad targeting technology developed and perfected by DSPolitical and used by scores of statewide and national campaigns and …

January 20, 2015: This week Campaigns & Elections magazine looks at how self-serve ad platforms like DemocraticAds.com are bringing sophisticated voter targeting to local and down ballot candidates. The piece notes: Sophisticated poli-tech continues to creep into state and local campaigns. The latest example? Targeted Victory, CampaignGrid and DSPolitical launching “self-serve” platforms for voter-targeted online ad campaigns …