April 26, 2006

Non-Traditional Packaging For a New Drinking Experience

Getting tired of drinking your booze out of regular old cans and bottles? Not that we're implying you drink your liquor directly out of the bottle - though we do recommend it on occasion. We've found some interesting new packaging ideas for everything from wine to liquor to beer, to keep you from getting bored with your drinking this summer. What're we saying? Who could possibly get bored with drinking?

French Rabbit Wine comes in a Tetra Pak prism, or ePod, which is touted as the first time in North America that a premium French wine has been presented in this type of packaging. The company states the package, which looks like a juice carton more than a wine vessel, is a more environmentally friendly way of storing wine.

Another unusually-presented alcoholic drink has been introduced onto the US market by ShotPak. The eponymous product features a single shot of flavored liqueur contained in a plastic pouch. The company states the ShotPak was developed to target people who are engaged in an active lifestyle and are on the go. It is especially targeting frequent fliers, claiming the product is lighter than a 50 ml airplane bottle and more convenient to carry.

Read on at Drinks Business Review, plus find out what Carlsberg and Coors are doing to change your beer drinking experience.