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Traditional Marketing and Digital Marketing are the Same?
Walk outside or in your own office and ask someone to tell you the difference between traditional marketing and digital marketing. The chances are that the general response will be that…

https://i1.wp.com/allenstafford.com/wp-content/uploads/2020/06/African-American-business-man-and-woman-looking-at-digital-tablet.jpg?fit=1200%2C800&ssl=18001200Allen Staffordhttps://allenstafford.com/wp-content/uploads/2020/03/Allen-Stafford-Communication-Marketing-Logo.pngAllen Stafford2020-06-05 17:53:162020-06-05 17:53:50Why Traditional Marketing and Digital Marketing are the Same and Different

To improve your customer engagement strategies, “Ask not how you can sell, but how you can help.”
-Kellogg School of Management
Mass Marketing: Marketing from the Past
If you do not have a customer engagement marketing…

I can not count how many times I’ve heard members of a firm pitch their company. At trade shows, product presentations, marketing meetings, and other events. It’s the same dull pitch. A company representative gets up in front of the audience,…

https://i0.wp.com/allenstafford.com/wp-content/uploads/2020/05/Why-Your-Company-Pitch-Sucks-and-How-To-Fix-It-Marketing-Tip.jpg?fit=1200%2C801&ssl=18011200Allen Staffordhttps://allenstafford.com/wp-content/uploads/2020/03/Allen-Stafford-Communication-Marketing-Logo.pngAllen Stafford2020-05-26 05:53:142020-05-29 21:16:14Why Your Company Pitch Sucks and How To Fix It

With COVID-19 practically paralyzing economies, businesses are scrambling to find a way to survive. Traditionally, B2B companies leverage events, such as trade shows, to generate sales leads. However, as marketing events get canceled or businesses…

Deliberate human decision making is both a complicated process and a vague concept. Often, we make decisions without cognitively thinking about the process. That is, our choices are fast, automatic, and emotional. It’s what Nobel…

https://youtu.be/O4OUvMmnpoI
[VIDEO TRANSCRIPT]
Mystery can increase your sales!
That’s right.
Being mysterious with your product or service can increase the likelihood of more sales, which, well, as we know can increase your bottom…

https://i1.wp.com/allenstafford.com/wp-content/uploads/2019/09/Video-Research-Insights-Allen-Stafford.png?fit=1794%2C1008&ssl=110081794Allen Staffordhttps://allenstafford.com/wp-content/uploads/2020/03/Allen-Stafford-Communication-Marketing-Logo.pngAllen Stafford2019-08-28 18:14:252020-05-29 21:37:09Using “Mystery” as a Strategy to Market your Product or Service

In a previous post titled, "Crafting Effective Company Mission Statements," I discussed elements that make for an effective mission statement. In this post, I explain what a vision statement is, the difference between a mission and vision statement,…

What is a Company Mission Statement?
Organizations with a clear strategic focus have written mission and vision statements. A company mission statement communicates — most often in writing — the firm’s reason for existing; it defines…

Professional Strategic Marketer, Author, Entrepreneur, and Adventure Seeker with an MBA in Digital Marketing and Business Analytics (University of Illinois, Urbana-Champaign), BA in Communication Arts (University of Southern California), and Certificate in Marketing Analytics (Cornell University).