Client:
98fm
Key Proposition:
Putting faces to the voices, making people aware of some of the well known personalities on 98fm.Tone of voice:
Spontaneous, funny, Instant feel good.

I thought the best way to get current listeners and potential new listeners familiar and interested in radio Dj’s was to make them celebrities. Playing on just how fickle Irish celebrity is and the popularity of celeb based reality tv I decided to transform the 98fm dj’s into hot topics using some of the already well known personalities as a starting point.