Local DJs from Leftfoot, Magic Door and The Lord Clifden will provide funk, soul, house and indie music as a cool backdrop to the shopping experience.

Dean Brennan, from events company Behind the Curtain, and Magic Door, said: "We’ve always thought our second city needs an alternative Christmas Market and what better space than The Balcony by Selfridges.

"We have teamed up with Silent Noize and VMS Live to create something unique that is reasonably priced and supports local people. We are a community of independents supporting other independents."

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He added: "Birmingham has got so many great independent events on around the city, but very rarely are they right in the middle of the city centre – always on the fringe.

A new Christmas market called Winter Social is launching in Birmingham

"There's no question that Bullring is a massive commercial space, one of the biggest in Europe, but that doesn't have to mean it can't host local talent too.

"Bullring’s support with our venture has been fantastic, it’s committed to supporting independents, which is very refreshing.

“Winter Social is for those who wouldn't normally come into town during the festive season; for those who fancy something different; for those who want to support the myriad of cultures and counter cultures that Birmingham nurtures; for those who want great beer, great views, great music and great food.

“We will be keeping it interesting by providing more choice and different food, drinks and DJs as the weeks go by. This is just the beginning and we are excited about bringing a similar concept back in spring.”