Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.

When it comes to corporate sponsorship activation, having a
shorthand with sports franchises can be a key asset. Ben Shapiro
relates back to his experience at selling The Golden State
Warriors, first in the ticket sales office, before rising in the
ranks to the executive vice president level overseeing corporate
partnership revenue streams. Shapiro discusses where his company,
PIVOT, can help organizations transition both the their corporate
partnership activation as well as analytical measurements to
increase overall ROI for the client. Shapiro talks about some of
the projects that PIVOT has been involved in, primarily in the Bay
Area. Twitter: @bmshapiro