This morning, Sky was very pleased to announce the arrival of Now TV, its online movie streaming service that aims to soak up some of the UK market that currently doesn’t want to lock into a Sky contract, but does want to watch a good movie.

But with some platforms not-yet supported, HD only available on the Xbox and TV and sports still to come, is this more of a soft launch? After a one-on-one with Simon Creasy, Director of Now TV, we’d say yes. Moreover, though, we can say what’s on the cards for the near future and beyond… Read more

Lovefilm has inked a deal with Twentieth Century Fox, bringing the company’s movies and sizeable back catalogue of TV shows to the on-demand service. Every season of 24 without leaving the sofa? Pass the popcorn.

E3 2012’s going to be different from the years hence. It’s going to buck the usual trends in a way that’ll initially sound disappointing. ‘No new Xbox’ and ‘No new Playstation’ will be what makes most of the headlines and, under E3’s normal rules, that means a weak show.

But it won’t be weak at all – it’s just that the parameters are changing very suddenly. What do we mean? Well, traditionally E3 has acted as a big plinth on which to put new hardware, but this year the hardware already exists, and it’s already in your living room. This is the year that your TV becomes your game console. Read more

Netflix is on a mission to be available on everything, from games consoles to PCs to drinks coasters. The company wants to be on ‘every relevant screen’, which is why it’s just inked a deal with Sony to launch on the Sony Entertainment Network, bringing movie streaming to a host of Sony kit. Has your Blu-Ray player just found a better source of content than your Blu-Rays? Read more

Netflix is growing in popularity in the UK. If the company is to be believed, the movie streaming service has seen a promising uptake on these shores since its launch in January. Electricpig’s been chatting to the people behind the streaming to figure out exactly how your movies get from the cloud to your screen. Read more

Netflix is in town, proudly talking about what it’s achieved since launching in the UK and Ireland. We’ve been talking with the movie streaming company’s top brass about it’s biggest rival LoveFilm, and why it thinks it’s got the edge. They pulled no punches, pouring scorn on Lovefilm’s technology in an interview today. Read more

Last September RIM announced that it would be bringing a movie streaming service to the PlayBook by the name of the BlackBerry Video Store. That service is officially launching at Mobile World Congress with the backing of content giant Rovi, bringing Blu-Ray skills to the 7-inch tablet. Read more