Tag: Hardcore Pawn

Seth Gold, Les Gold and Ashley Broad (Gold) of the American Jewelry and Loan pawn shop in Detroit, Michigan depicted in Hardcore Pawn on TruTV.

Anyone who has seen Pawn Stars on the History channel, may expect more of the same kind of show, with Hardcore Pawn on TruTV, but they are completely different shows.

While Pawn Stars is more of a laid back show, Hardcore Pawn is more confrontational. While there may be some mild confrontations, on Pawn Stars, they pale in significance to those experienced, by the employees on Hardcore Pawn.

The actual name, of the pawn shop is American Jewelry and Loan. It is located in a neighborhood, that is not that safe. There are security guards nearby in the pawn shop to quell any disturbances that may arise. To show what kind of a neighborhood the show is filmed in, the camera focuses on the Eight Mile road sign.

The owner, Les Gold is a no-nonsense type of guy. He sometimes finds himself, breaking up fights between his son Seth and daughter Ashley. They are both headstrong types, who believe their way is the right way.

The following video shows a man who loses at the casino, pawns some items, then returns to the pawn shop after losing again.

One man in the video claims he was told he was told he could get $255, for the items he was wanting to pawn. The owner tells him he will get the $155 or could go home. The man becomes belligerent and is thrown out of the pawn shop by the security guards.

A lady comes in to pawn her wedding ring, after losing at the casino expecting to get a lot of money to pawn it. She said her husband give her $300 to pay some bills, but she lost it at the casino. She winds up getting $30 and heads back to the casino.

The next customer brings in a OB-GYN examination table and takes $50 for it. Ashley, the daughter of the owner who made the deal is worried, they won’t be able to resell it. However, a customer comes in and buys it for $200.

Pawn Stars has been a powerhouse in the ratings for the History channel, drawing over six million viewers an episode. Hardcore Pawn has not done so well, drawing only a little over two million viewers an episode.

While Pawn Stars focuses more on the value of the items brought in to be pawned, Hardcore Pawn features more of what is going on behind the scenes.

The pawn shop management decides to have a raffle in one episode, but it goes terribly wrong, when nobody has a winning number, after calling a bunch of numbers. The crowd becomes upset, but it ends well.