Concept Testing

Concept Testing

Concept testing is an attempt to predict the success of a new product , idea or service before it is introduced in the market. This helps the clients improve or refine the offering as well as forecast the success of the same.

Concept testing is an iterative process and often takes place in various stages. This could be done via qualitative or quantitative research depending on the business objectives.

What Client’s Say

We have been using Innovazion for a number of complex and demanding project from past one year. What impressed me most is their multi-geography capability and service commitment, agility and ability to deliver high quality data collection services to our satisfaction. Overall our experience with Innovazion has been very good.

GMFortune 500 Company

Not just your Company next door; your Company next door with an impressive view. Enabling sight nto the future of what can be. Fantastic is a word that comes to mind. All of us have seen the ventures popping up left and right, but few truly measure up to their name. Innovazion; Innovation beyond Imagination has lived up to the mark in their creativity, in their attention to detail and in delivering results.