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It's not impossible to open your own studio, but it's not easy to keep it running through the years and changing economies. I want to thank Coach Al and Paul Jerard for the advice given to all of us over the years, For those going from independent contractor to owner, you must have done your research already and believe you've found a viable niche. For those who have no idea what I'm writing, please read on, but know you need research, a business plan, and to evaluate all the advice you can get.

For any yoga entrepreneur, developing and marketing a successful business can be a daunting, but rewarding task. Being your own boss, making your own hours, increased earning potential - all worthwhile benefits to the world of being self-employed.

Like many, however, you may be ready and willing to jump into the waters of capitalism, but not quite sure where to begin. Fear not, for the way is paved and ready for your travels!

Starting a business as a Yoga instructor is not as complicated as one would think. While there may be a bit more research necessary, depending on your location, state or country, the basics are, essentially, the same.

Step 1 - Experience

In order to begin a successful Yoga business, you must first be experienced and able to instruct. Do you have years of practice? Have you been certified by some sort of entity? If not, you may want to check into the likelihood of doing so. Many patrons refuse to partake in any business or industry without some form of apparent legitimacy, whether certifications, licenses, etc.

Step 2 - Legalities

Regardless of township, county, state and country, there are certainly legal steps to take, in order to start a business. At the most basic levels, one must possess a business license, DBA ("Doing Business As" license), sales tax license or license to practice the specific business function, such as in the health or fitness-related fields. Many of these are inexpensive and are mere formalities to the act of doing business.

Step 3 - Location

Having a central, safe location to hold your instructional classes is an essential piece to your Yoga business. Patrons will be more willing to frequent your establishment if they feel secure. Ease of access, entrances and exits, closeness to major freeways and travel routes are all determining factors to consider.

Step 4 - Marketing

Perhaps the most important factor in your business startup, marketing your business can be stressful, but well worth the effort. Getting the word out about your Yoga business, generating new clients and maintaining current ones is the single greatest concern for your success. While there are several dozen ways you can go about promoting your business, whether by flyers, radio ads, print ads, telephone promotions, etc., all of which will need to be employed in order to successfully achieve the number of clients required to become profitable.

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Due to the repeated success of our Yoga teacher training graduates, Aura Wellness Center has developed a Yoga certification program, which teaches you everything you need to know about how to safely instruct classes, constantly improve your skills, and run a successful teaching practice.