In Jacksonville, locals often lump all of the
communities lining the Atlantic Ocean under one title: "the beaches". But this
moniker actually can refer to any of the three beachfront communities in Duval
County: Atlantic Beach, Neptune Beach and Jacksonville Beach or Ponte Vedra
Beach, located just south in St. Johns County. All three of the Duval County
communities are separate municipalities with their own elected officials;
however, they are all also part of the incorporated Duval County. Each community
has its own personality and style, but they all center around what their
residents treasure most - the Atlantic Ocean.

Jacksonville's beaches remain relatively undiscovered
by snowbirds and other northerners seeking respite from the cold weather. But in
recent years, the demand for beach real estate has escalated tremendously.
Atlantic Beach is the northern most town, and is possibly the most popular of
Duval County's beach communities right now. Old fashioned clap-board houses and
tree lined streets make Atlantic Beach a picturesque little town. Some
condominiums are also available in the beach communities.

Atlantic Beach and Neptune Beach meet at a retail
intersection that has been revitalized in recent years into a popular restaurant
spot. Several restaurants occupy the charming spot, and attract diners from the
beach communities and from 'in town'. Furthest south is Jacksonville Beach, the
largest of the three beach communities. Jacksonville Beach also has a much
broader mix of residential, commercial and retail space within its borders.
Jacksonville Beach has a decidedly more bohemian, casual feel and is home to
many of Jacksonville's newest restaurants.

With any of the beach communities, prices vary
depending on the home's proximity to the water. A variety of waterfront options
are available, including beachfront, Intracoastal and marshfront. There are also
many properties in the beach communities that are inland, but still close to the
beach. Home styles range from 1950s and 60s ranchers to modern Florida style
homes.

Downtown Jacksonville is about a 45 minute drive, with
the business parks on the Southside a much shorter commute. J. Turner Butler
Boulevard is the newest route to mainland Jacksonville, complementing Beach and
Atlantic Boulevards, Jacksonville's original beach access roads.

There are many wonderful homes in this area, but you
need a local market expert to help you. Watson Realty Corp is a locally owned
company with over 40 years experience selling homes in the area.