Performance Management for Running a Professional Website

If you own and operate a website, you want to make sure that it is running and functioning properly every single day. Your customer is king when it comes to the overall success of your business. If the user experience online is less than desirable, you are risking losing most or all of your clients. Because of this, you need to take steps to improve performance management and ensure that all web applications are running smoothly when in use. This can be done both manually and by using automated programs and systems.

Monitoring

Let’s face it, you cannot be everywhere at all times. If your site goes down, you might not even be aware of it until later on. If there is a problem or error on one or more pages, you most likely won’t find out on your own. Rather than deal with these problems, it is important to consider professional AppOptics server monitoring. This type of monitoring helps to detect problems early on, finding solutions to these issues so that every aspect of your site is able to work properly no matter where it is being used. This goes across both standard websites as well as mobile-based ones.

Tracking

Tracking users can give you real-time insights into how you’re going to improve the functioning of your site. It can be downright impossible for you to know which marketing tools are working and what you need to avoid in the future. Tracking gives you information when it comes to where people are coming from, which pages they’re landing on and when and why they left the site altogether. By utilizing these types of programs, you’re able to see how many visitors you’re getting each day and monitor where they are coming from so that you can make more educated decisions on where to focus your marketing and advertising in the future.

Bugs and Glitches

There are lots of different bugs and glitches that can happen regardless of the type of website that you operate. In fact, most visitors won’t report a glitched or error page when it comes up, leaving the owner to guess when it happens. Performance management gives you insights into when and where glitches are found, allowing you to make quick work of actually repairing these issues so that the webpages run more appropriately. Rather than waiting to receive manual reports of these problems from users, you are automating the system and receiving alerts when repairs are needed.

Improving Marketing and Advertising Efforts

It can sometimes be downright impossible to know which marketing and advertising efforts are actually working for you. A lot of this has to do with the fact that most web owners don’t do enough tracking and monitoring. Rather than be blind as to where to do your marketing, performance management allows you to see where visitors are coming from and which affiliates are bringing them in so that they can make use of the many services that you are offering to them. This can prevent you from spending a lot on different marketing strategies that just aren’t working.