Eveae West

Eveae West
Eveae West is a designer who specialises in fabrics for all seasons. The name Eveae West Originates from a Treasure in West Africa. She has been designing from a tender age, her attention to detail is very unique.
Dressing up has always been something Eveae w...

Lekkerlife Clothing

Lekkerlife Clothing is a Women's Clothing line based out of Seattle, WA
I founded Lekkerlife Clothing in 2006 after graduation from New York Fashion Academy in Seattle. All the garments are designed & created with love in my basement studio in Ballard. I use mostly vintage fabrics & ends of desig...

Sourpuss Clothing

Sourpuss Clothing is an independent company specializing in creating awesome gear for folks craving the unusual. You'll find everything from a cute pinup dress to kitschy housewares and everything in between. Our website not only carries our own brand, but over 4000 items from some of our other favo...

S. Fairchild Handbags

S. Fairchild is a line of handbags ranging from large leather hobos to elegant silk clutches. Each material is chosen for it's quality and texture and is paired with a complementary bright print.S. Fairchild is a line of accessories ranging from large leather hobo handbags to elegant silk scarves. E...

Sean John

In 1998, Combs decided to launch a signature collection of sportswear under his name Sean John. Since its launch, Sean John has enjoyed critical and commercial success with revenues now exceeding $100 million annually. Through the support of both the fashion community and retailers, Sean John has qu...

Gina Alexander

The Heart Behind the Product! Gina Alexander's heart for adoption has been one of the driving forces behind each handbag. A picture-of a lover, a friend, a child, a pet, your husband, wife, mother or father. An image of the whole family, or somebody who is gone but not forgotten. A reunion, annivers...

Benny Gold

Benny Gold is an independent graphic designer based in San Francisco, CA. Best known for his work with Huf and Mash, Benny has created the original identities, for both brands, and continues to contribute to them on a regular basis.He also works with many notable clients, including Stussy, Nike, Adi...

Hunter Dixon

A woman's contemporary clothing line that continues to create a buzz with its whimsical, feminine and flirty designs. All garments are Made in USA."Hunter Dixon is known for its unapologetically feminine clothing' think flowy fabric and plenty of ruffles....

Rocawear

Launched off of the meteoric success of co-founder, Shawn "Jay-Z" Carter, The ROC represents a borderless, global lifestyle. With Roc-A-Fella Records serving as the initial launch pad, The ROC realized its prowess in creating culture far beyond the realm of music. Hence, the birth of the apparel com...

alice + olivia

It all started with Stacey's search for the perfect pair of pants. While designing web sites for other fashion designers, she finally decided to stop searching and came up with the idea to make her own.Nicknamed Staceypants by her friends, she was often found rollerblading through the city in that f...

What Makes A Great Fashion Brand?

It seems like new Brand name clothing are cropping up by the dozen every single day of the week. Some of these brands seem to be overnight successes while others never really get out off the ground. So what exactly makes a great fashion brand? A number of things it would seem and let's take a look at some of the things that goes into creating a great fashion brand.

A Great Background Story

Believe it or not, in many cases the story about how a company came into existence can play a huge role in its success. It seems that customers tend to buy fashion brands that they can identify with in some way. Potential customers may identify with a fashion brand due to the fact that they feel as though they know the person behind in the brand as is often the case with celebrity fashions. Or they simply may identify with the area where the brand is created or the struggles of the brand's creators. The more people who identify with with the brands background story the more likely it is that the brand will be a success.

Originality

With so many different clothing lines on the market today many customers are looking for original, but flattering designs. So, if you want to make a great fashion brand then finding some way to create something just a little different but still appealing is going to help you achieve that goal.

Creating A Hype

One of the things that makes for a great fashion brand is the ability to create a hype about your product. Start up companies who can get sports figures, movie and television celebrities, or other well known people to rave about their products have a good chance of seeing their fashion brands hit the big time. The more hype surrounding a fashion the more people seem to want it which results in more sales and more popularity for the product.

Price

Price also seems to be a huge factor in whether or not a product becomes a great fashion brand. The key is to pricing your fashions high enough to make them seem “worthy” of being worn, but, still low enough to be reasonably affordable. If the price is just slightly beyond most people's budgets they will have more desire to own it because in their minds owning your brand is proof that they know good fashion and are willing to pay for it.

Quality

Surprisingly enough the quality of the product often rates low on most customer list of what makes a truly great fashion brand. While your product needs to be of reasonable quality, in most people's minds using top grade materials is less important than the other factors mentioned. In the end, it all comes down to determination. Those designers are who determined to succeed will eventually create a great fashion brand while those who are looking to make a quick profit will soon discover there are easier ways of doing so.