February 5-8, 2012 | Bonita Springs, Florida

American Express' OPEN Forum is arguably one of digital's best success stories. Here's how the company used its online community to galvanize politicians, invigorate brands, and change consumer behavior.

Twenty years after its launch, Dockers embarked on a mission to reclaim its masculine image from the dorky office worker uniform that it had become. Find out how this brand revamped itself and became a digital winner in one fell swoop.

Jen Sey will share how Dockers has turned their marketing approach upside down in the last two years prioritizing all aspects of digital - ecommerce, traditional digital and social - to continue to tackle the challenge of taking back this brands' iconic status.

Through case studies, Aaron Fetters and Jeff Smith will show why, at a campaign level Kellogg brands need to drive optimization decisions in near real-time and explain how publishers can get more of Kellogg's media budget by helping attract more of its consumers' media time.

Learn how algorithms and other technology helped Sears target their shoppers in a competitive black Friday environment. With all the three-letter acronyms and new technologies popping up every day, Ian Gomar will talk about what was important to Sears in building a strategy that achieved reach, scale, and profitability while maintaining brand safety.

In celebration of the 25th Anniversary of the hotelier's signature chocolate chip cookie, DoubleTree by Hilton launched the nationwide "Cookie CAREavan Tour," a mobile food truck campaign in May 2011, that completed a 15,000-mile, 50-city tour that shared more than 265,000 of their legendary chocolate chip cookies. The nationwide tour was driven by a multi-platform social media campaign that included Twitter, TopGuest, Foursquare, YouTube and Facebook, which served as the hub for all tour related content.

Niharika Shah will discuss how, at a time when an uncertain financial world was looking for smarter solutions, Prudential adopted core behaviors of dynamic brands to force reappraisal and communicate the vibrant, innovative company Prudential is today.

The iMedia team has been talking with some very smart marketers in the interview studio. Topics include new digital strategies for marketing toys and fitness products, interesting advancements in video...

The iMedia Brand Summit kicked off this morning with presentations from iconic brands American Express and Anheuser-Busch. In support of small business owners and the power they yield in the financial services industry...