The act of redirecting a questioning customer to a non-existent (and distant) area of a large superstore. Done either for reasons of expedient break-taking, general cluelessness or for the amusement of one's self and close shelf-stacking peers. Often all three.

Customer: Could you tell me where I could find the <mildly obscure product> please?

Bitter shelf-stacking monkey: Certainly noble sir/kind madam. I believe said item is located in aisle 69 - keep walking to the far side of the store, and it will be right there on your left.