Rough Trade

Rough Trade Records is an independent record label based in London. It was formed in 1978 by Geoff Travis who had opened a record store off Ladbroke Grove. Having successfully promoted and sold records by punk, very early indie pop and early post-punk bands such as Buzzcocks, The Smiths and Desperate Bicycles, Travis began to manage acts and distribute bands such as Scritti Politti and began the label, which was informed by left-wing politics and structured as a co-operative. Soon after, Rough Trade also set up a distribution arm that serviced independent retail outlets across Britain, a network that became known as the Cartel.

… (CLV). Customer lifetime value Quite simply, CLV is the total worth of a customer to a business over the entirety of their relationship. So for instance, the CLV of my relationship with Amazon since I began using it in the late nineties is... well, I wouldn’t like to say. The same goes for Rough Trade, or Threadless, or any number of cake shops on my…