And, that time is RIGHT NOW because we can't tear our eyes away from the delicious new ad campaign featuring David Beckham.

Becks is showing off the new Transocean Chronograph Unitime watch for Breitling in the best way he can: with tons of sex appeal.

The soccer player shot the ad on the Mojave Air & Space Port in California where he said:

"I've been a longtime admirer of Breitling. It was a natural choice for me to partner with this fantastic brand."

Since David's smoldering stare can stand the test of time, we think he's the absolutely perfect choice for this brilliant new campaign. Check out an additional shot (below) AND take a peek at a behind-the-scenes look of the photoshoot. Bonus! Becks goes shirtless….!!!

It was more like what a dominatrix might wear around the holidays or something.

And that's fine! The All I Want For Christmas singer can wear whatever she wants, but this outfit is definitely a downgrade from the shimmering silver gown she wore during her performance with John Legend (below).