What we do

What we do

We support companies and entrepreneurs to develop relevant products and services for and with the Base of the Pyramid (BoP).

Our mission is to develop commercially and socially viable business models and activities which includes the people in the BoP as consumers, producers and entrepreneurs. The BoP is a demographic term that covers the approximately 4,5 billion people who have to live on less than US$ 8 per day. Inclusive business refers to commercially and socially viable business models which include the people in the BoP as consumers, producers and entrepreneurs in supply chains.

Poor in means does not equal 'poor in mind'

At BoP Innovation Center, we look at local value chains from an entrepreneurial perspective, starting with the aspiration and needs of the ‘BoP consumer’ all the way back to the business case of the smallholder producer. Those aspirations are important to us; BoP customers will not necessarily settle for stripped-down versions of mainstream products. New products have to be designed and existing ones re-designed, taking into account the local context and specific characteristics.