About Us

We’d rather talk about the great work our clients are doing for students and their communities. So yes, we’re client-oriented. We love to learn so we’re great students of the K-12, higher education and library markets. We’re writers, designers, program planners and researchers who “mash up” traditional agency and research services with education…so we’re specialists.

Launching a new PD or curriculum program? Validating an approach to a specific content area or subject? Offering innovative ways for educators to integrate powerful technologies into teaching learning? You’re speaking our language.

Our Mission.

To help great education companies and brands make sure students and educators have access to the very best learning opportunities and resources.

We’re All about Learning More

No Formulas. No “Pat” Answers.

We’re not hammers. You don’t look like a nail. We don’t “fit” you into our programs and our channels. We create your program, your messages, your promotions and campaigns. We strategically mix channels, approaches, and messaging to reach the educators who can and will become your customers.

Companies and organizations who serve teachers, administrators and the circle of staff and other professionals committed to student learning and achievement, often turn to Winter Group to support their marketing communications programs. From advertising to direct marketing, brand development to exhibit design, integrated campaign planning and management to in-depth qualitative and quantitative market research, we bring a unique combination of education market knowledge and powerful creative muscle to every project we tackle.

Established more than 25 years ago, today Winter Group works across media platforms and channels to help our clients reach the education market’s decision-makers and influencers for products and programs across the curriculum and at every price point. Our team of writers, designers, researchers, developers and media specialists works to help our clients bring remarkable solutions and services into classrooms, libraries and homes to give every student the very best opportunity to learn, grow and succeed.

The company’s founding principal, Linda Winter, is a frequent speaker at education and publishing conferences and has served as member of the Board of Directors for the Association of Educational Publishers. In June of 2016 and 2017, Winter Group received the Revere Award for Integrated Marketing from the American Association of Publishers Education Division.

Winter Group is based in Denver, Colorado and works with clients across the United States to generate demand, deliver actionable leads, and support strategic sales and marketing goals.

So what do you do exactly?

Good question. Whether you’re looking for a fully integrated marketing communications program or help with a ‘one off’ special project, we deliver. Our team of planners, researchers, writers, designers, developers and media specialists becomes your team, on deck and accessible to help you plan and produce the programs and materials that will build education market pipeline and turn prospects into buyers.

Education market organizations choose Winter Group to work on these kinds of assignments:

Focus group research with teachers, administrators, librarians and other education stakeholders

In-depth interviews with educators

Competitive analysis

Survey research

Product/user testing

Product/Service Naming and Branding

Messaging and positioning development

Identity Development/Identity and Branding Refresh

Campaign and promotion planning

Media planning and placement

Web site development

White paper content and design

Case studies

Turnkey campaign creative concept and production development across media channels