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Only official Rolex retailers are allowed to sell and maintain a Rolex. They guarantee the authenticity of each and every part of your Rolex, not to mention its reliability over time, helping you make the choice that will last a lifetime.

Lady-Datejust 28

The prices of gem-set models are dependent on market fluctuations and therefore subject to variations. Rolex reserves the right to modify the prices and models on this website at any time.

The Rolex Datejust is the modern archetype of the classic watch, thanks to aesthetics and functions that transcend changes in fashion. Aesthetically, the Datejust has spanned eras, while retaining the enduring codes that make it, notably in its traditional versions, one of the most recognised and recognisable of watches.

Platinum

Model features

Rare and precious, platinum is striking for its silvery whiteness and vibrant luminosity. It is among the densest and heaviest metals in the world, distinguished by unique chemical and physical properties such as exceptional corrosion resistance. Paradoxically, it is also soft, elastic and highly malleable, which makes machining and polishing especially difficult, demanding an extremely high degree of skill. Rolex always uses 950 platinum, an alloy consisting of 950‰ (thousandths) platinum, painstakingly crafted in-house by the fine metalworkers at Rolex. The noblest of metals for the finest of watches.

Mother of Pearl Dial

Model features

Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted. At Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.

The President bracelet

Model features

This Lady-Datejust 28 is offered on a prestigious President bracelet. Always in solid gold or platinum, the bracelets benefit from a concealed attachment beneath the bezel which ensures seamless visual continuity between the bracelet and case. A new-generation concealed Crownclasp, opened with a hinged Rolex crown, adds the final aesthetic and functional touch to these sumptuous bracelets.

2236 Movement

Model features

The calibre 2236 is a new-generation self-winding mechanical movement entirely developed and manufactured by Rolex. Fitted with a Syloxi hairspring in silicon, patented by Rolex, it offers a superlative level of chronometric performance. Insensitive to magnetic fields, the Syloxi hairspring provides great stability in the face of temperature variations and remains up to 10 times more precise than a traditional hairspring in case of shocks. Its patented geometry ensures its regularity in any position.

The Cyclops Lens

Model features

The Cyclops lens enhances the date aperture, magnifying the date display for easy reading. It is one of the most distinctive Rolex features, and one of the most recognisable.

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