Microsoft plans to make it possible for Xbox One users to send live videos of game action to the Web, continuing moves to ramp up its competitive efforts.

The software company said Tuesday it will add the capability on March 11. The launch, Microsoft said, will coincide with the release of “Titanfall,” a highly anticipated space-age war game from Electronic Arts.

Microsoft’s new capability will be powered by Twitch, a broadcasting service that has become a popular place to watch videogame action. The website is a particular favorite among competitive players, but it has also attracted news and entertainment broadcasters as well.

Both companies in November promised to offer the technology on the Xbox this year. Microsoft said Xbox owners can begin sending live video to Twitch by speaking the command “Xbox, broadcast.”

The move follows signs of mixed success for the Xbox since its debut. The device broke sales records initially when it went on sale in November, but Sony’s competing PlayStation 4 appears to have sold in greater quantities.

“Titanfall,” which will only be available for the Xbox One and PCs, may provide an opportunity for Microsoft to close the gap. The game has been well received by critics so far, giving the tech giant an opportunity to stand out against Sony’s console.

Microsoft has already begun to gear up, announcing a price cut of sorts for the Xbox One, effectively giving away free copies of “Titanfall” to customers who buy it alongside a new system.