Blogs

Devendra Deshmukh

Founder & Director : As a member of the e-Zest management team, Devendra is actively involved in key alliances, strategic partnership, human capital management, capacity growth, process initiatives, and business development. Devendra's current mission is to build e-Zest into a world-class, multinational company by bringing together outstanding individuals worldwide to be a part of the e-Zest team.

Recent Posts by Devendra Deshmukh:

As per the recent Gartner's report, more than 50% of digital enterprises both B2B and B2C hold the ultimate responsibility for digital commerce to enable strong digital commerce strategies that deliver impact, insight, and outcomes.

Changing buying behaviors and lifestyle choices of today's consumers are rapidly transforming the commerce environment. Competitive pressures of pure-play e-commerce players and modern digital business models are causing drastic changes.

Mobile internet traffic share had grown to 52.64% in 2017. This year it will grow further. So as an e-commerce marketer it makes sense to consider it as a major revenue stream for your business. However, it is not easy to make people download your mobile app and keep them on their devices forever. Progressive web application (PWA) is apt should you want people to have uninterrupted access to your app.

In last the decade, a lot has changed around us- the pace of technology adoption at organizations, how internal people react to change, and generally the way business is conducted. All organizations have changed in some or the other way. Very few came out as industry leaders, handful took runner-up positions and most of them were forced to change as the rules of the games were rewritten by the leaders. In short, the transformation was inevitable for all. In today's time, these transformations are mostly disruptive in nature.

These transformations are primarily driven by the adoption of newer technology to enhance internal and external processes for creating better user experiences. The extent of success of these digital transformations was dependent on the digital innovation at play.

Today Darwin's 'survival of the fittest' relies not only on how quickly you respond to change happening around but how you leverage that change to organization's benefit. A lot is dependent on how technology is being deployed to create meaningful differentiation and unique offerings. Some will call it uberization of the market, productization of services, or playing like Amazon - but at very core of it, all these organizations have used technology to create exponential leverage for their businesses.

Digital transformation, a phenomenon talked a lot these days, lays a strategy for adapting to change using technology to create exponential leverage. However, as Jeroen De Flander would say, “A strategy, even a great one, doesn’t implement itself.” Organizations need an experienced partner who would see that every detail of the strategy document is implemented properly and the resultant system works in sync to create a musical harmony.

Thus transformation without the adoption of innovation is futile, just as innovation would have no meaning without the inevitable transformation.

A few years back, our customers were talking about customer satisfaction and hence the need of CRM where a 360-degree view of customers can be built. Fast forward to today and yet we have not solved the puzzle of a 360-degree view. Our customer-focused software solutions are moving to and fro from generalized systems to specialized ones.

Digital commerce has been impacted by all the changes and trends in technology, ever since it took shape and form. The earliest entrants of digital commerce are leading a new trend today that might lean towards the future of this industry. This new trend ‘headless digital commerce’ is promising in the face of lightning fast changes in consumption channels and the competitive UX landscape.

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The views and opinions expressed in this weblog represent that of the author and not those of the employer. e-Zest holds no responsibility for the correctness of it.

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e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.