An agency in the room is worth …

Is our brand right for the market?

Candice O'Sullivan

October 7, 2014

This is a question I get asked often and one which you (or indeed anyone in your organisation) can answer, simply by asking yourself another question first: is your brand known for what matters most to your clients?

The power of the personal for professionals

Ryan Wallman

April 29, 2014

If you’ve read my previous post about Marketing Chap and what his success says about the benefit of making your company brand more ‘personal’, you might be thinking: “that’s all very well but it doesn’t have much relevance to professional services”.

How to get your employees to feel the love when it matters most

Bryce Michelmore

February 14, 2014

The challenges involved in getting employees to ‘buy into’ company-wide initiatives – like culture-change programs, the launch of a new brand (or rebrand), technology rollouts (e.g. SAP), thought-leadership strategies, or new policies and procedures – are many and varied.

So you want to be different?

Candice O'Sullivan

January 23, 2014

As many businesses grapple with the ‘new normal’, it’s becoming increasingly common for firms to approach me wanting to be ‘different’. They don’t want to be like everyone else. They don’t want to look like everyone else. They don’t want to sound like everyone else. It’s the brief every creative agency loves to hear.

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Our Associate Creative Director, Ryan Wallman, has written an article for Marketing Week. In the article, Ryan explores why modifying your logo can be an effective advertising technique, with plenty of intriguing examples.
wellmark.com.au/2018/03/wellm…