Interview: Paul Draper of Ridge Vineyards on Wine Labeling

Last fall I spent a day with Paul Draper at the famed Ridge Vineyards. That interview became the basis of “Juiced!,” a piece on high-tech wine manipulation techniques, which appeared in the April 2014 issue of Wired magazine.

A lot of readers of that story have asked me “Why doesn’t someone do something about this?” and “Why aren’t labels required on wine bottles?” Well, finally I can answer those questions. My original interview with Draper was left on the cutting room floor, but by popular demand it is back and available on the web. In this story, Draper talks at length about why most wine doesn’t have labels, and why his wines do.