creative. barely.

Monthly Archives: January 2015

People get excited about what excites you. When a keynote speaker is jacked up about a topic, it’s hard not to be jacked up as well. If your pastor is passionate about a Sunday teaching, you’re more likely to remember it and absorb that teaching.

As a marketer, small business owner, or salesperson, remember that people will listen when you’re passionate about whatever it is you do. Someone once told me, “you can’t sell it if you don’t love it.” If you truly love your product, business, website, blog, whatever, then people will be infected by your passion.

I have the pleasure of having a group of educators as a client. Educators have a fascinating way of looking at the world. Typically, they talk and think about the same things as people in the business world do, educators just have different ways of describing those things.

Take ROI (Return on Investment). In the business world, this typically refers to the expectation that you’ll receive a fair value for a service/product that you purchase. There can be positive ROI – you received equal or greater value. There can also be negative ROI – you received less value.

As marketers, we are constantly looking for ROI. To do so, we measure the analytics. How are our social channels performing? How is the website performing? How did our recent sale do? How did the [name your paid advertising campaign] do to increase sales? The analytics help us collect dots and hopefully paint a picture that defines the ROI.

Educators do the same thing with their students. They want to make sure that the time invested in their students is producing a positive result. They don’t call it ROI, however, they call it “evidence of progress.” Educators are constantly looking for evidence of progress. This is such a positive way of looking at things.