Mountain Dew Treat
Contest Ended
#MoutainDew

Discover the results of the Mountain Dew Treat contest

Challenge

Resume of the contest

Treat young guys with a delightful soft drink, by Mountain Dew.

The second contest of the series of three Mountain Dew contests is about TREAT. Invent a new kind of drink that will offer to reward young people after they have completed something they should be very proud of.

Jury's Prize Winners

Cidew represents the way Mountain Dew would do Cider. The artwork and packaging truly brought the idea to life, and leveraged the heritage of cider as a part of the brand proposition. This is Dew Cider, the bad-ass way!

The team was attracted to the dual-pack idea and the unique ingredients. Moreover, it offers the same bold color to a Dew product that the current color offers, allowing it to stand out from the rest of the pack.