Yard Sign Tips for the Best Visibility

During election season, you’re bound to see yard signs throughout your neighborhood. These signs will usually have the names of candidates and the colors of their associated party. These signs can be used for more than just politicians, though. Small businesses, landscapers, developers and individuals who work out of their homes can all make great use of these types of signs. You’ll have to make sure that your yard signs are looking their best and doing their job, though. If you follow these three tips from Pinnacle Signs & Graphics, you can ensure that your yard signs are being noticed.

Choose the Right Colors

Choosing the right colors for your sign is incredibly important. You’ll want two things from the colors you choose for your sign, cohesive branding and high-visibility. When choosing the right colors for your yard signs, you’ll want to make sure that the colors match the colors you use in your existing branding. A cohesive brand builds familiarity with your clientele, which in turn, builds trust. You’ll also want to make sure that your colors are high-contrast. High-contrast colors are easier to see at a distance or in low light. You’ll want to make sure that your signs are being read, so highly visible colors help.

Double Check Your Copy

Your sign copy is the wording you choose to display on your signs. This is basically the message you want your audience to read. So, your copy is an important part of your sign. Because of its importance, you’ll want to make sure that your copy doesn’t contain any spelling or grammatical errors. These types of mistakes are easy to make but can cause serious damage. A misplaced comma or a forgotten apostrophe can totally change the meaning of your sign. That can lead to confusion or even a public relations nightmare. You’ll also want to keep your copy short. Only include relevant information, so your sign is easier to read quickly. Double check your copy and make sure it’s clear and concise.

Choose the Right Location

The most important part of a good yard sign is the location you choose. Where you place your sign is vital to its visibility. This means you need to check the view of your sign and make sure that pedestrians and motorists alike will be able to read it before they’re on top of it. Make sure that hills, shrubs or trees aren’t blocking the view of your sign. You’ll also want to make sure that your yard is well maintained. If your grass is so high that it’s blocking the view of your sign, your sign isn’t doing you any good. A poorly maintained yard hosting your name on a sign also reflects poorly on your business.