The most vital element of any advertising campaign is your image – what your customer sees in the first critical moments. Your logo design is the face of your company and should be a memorable, high-impact visual representation of what you offer.

Splendor firmly believes that hiring a professional to create your company logo design is about the smartest investment you can make as a business owner. A unique and distinct logo sets you apart and sets the pace for your entire advertising program. Not only will your initial impression be strong and convincing, but so will the rest of your marketing materials.

You've got literally seconds to make your first impression. Your logo needs to tell the world you mean business.

The award-winning team at Splendor has crafted over 100 logo design creations for our clients in New Jersey and all over the United States. Our logo design work is custom, unique and original, and we take a very personalized approach to creating your brand.

how logo design works

The process of creating a unique identity for your company starts with extensive investigation. We ask our clients to complete a preliminary questionnaire which asks some pretty important questions about you, your business, your market, and your mission. We also like to learn about your industry to observe your competition, and understand what sets you apart.

this baseline information allows us to:

understand your
product or service

understand
your market

identify distinct advantages
within your market

identify your personal taste
and preferences

We combine the information we gather from you with our years of experience and artistic expertise to create a compelling logo design that communicates success to your customers. In today’s competitive economy, a quality logo design can give you a leg up on the competition and help boost your bottom line.

brand development

name and tagline formulation

For new operations, divisions, organizations, and products, the name of the offering or business can be a glorious moniker or a disastrous misnomer. We can collaborate and strategize with you to create a name that resonates and sticks. Beyond name exploration, we also develop taglines and slogans that more clearly define what you offer and explain your values. Splendor has created meaningful names and taglines for many businesses, helping position them for success.

messaging & positioning

Although content development can expand into areas of website pages and printed collateral, your messaging and positioning is very closely tied to your brand. From mission statement to value proposition and beyond, we define and strengthen your identity with powerful language that incorporates key aspects of who you are and what you stand for. Our in-depth messaging exercises uncover your strengths and highlight your unique advantages.