Storm naming strategy simplifies communication

Way too often do we read or hear about hurricanes and other big storms. Are they happening more often, getting worse, or is the media providing more extensive coverage on this topic? Thanks to The Weather Channel and Bozeman High School for inventing a naming strategy, we can easily differentiate between each storm. The current focus, we all know, is on Storm Jonas. This simple naming strategy has made it easier for everyone to communicate about the storm, whether it's in the news, with family and friends, or through social media. We all know what is being discussed or what to search for to get the latest updates. A basic yet effective learning for businesses deciding on product names...

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The name is the brainchild of The Weather Channel, which began naming winter storms in 2012 to simplify communication and forecasts. Meteorologist Bryan Norcross, the channel’s senior hurricane specialist, said the names are designed to help track communication on social media.
“We knew we needed hashtags,” Norcross said. “It’s been extraordinarily successful ... given the fact that it’s just one media outlet that’s doing it.”
The storm names appear to be catching on. “Winter Storm Jonas” is now a trending search term according to Google Trends, and “Jonas” is a popular hashtag on Twitter.