On Wednesday, September 5, Steve Jobs announced several new iPods and made the stunning announcement that he was lowering the price of the 8GB iPhone from $599 to $399. This may be good news for potential iPhone buyers but it was a punch in the stomach for some early adopters who felt Apple was punishing them for having been loyal early buyers. After a day of online protests, Steve Jobs said he got it, and issued an open letter to iPhone customers saying that anyone who bought an iPhone would get $100 credit to use at an Apple online or brick and mortar store.

Larry Magid talks about the controversy and interviews Apple VP Phil Schiller about the pricing on the day of the original announcement. It was before the firestorm and Jobs’ “apology.”