HTC continues to hit road bumps, but the Taiwanese smartphone manufacturer is hoping to swing things around, as it looks into its global public relation efforts.

The news is coming from a report by the Advertising Age, who says that HTC is looking into some of the world's largest PR firms, including Waggener Edstrom, and more. The company is looking to better position itself in the market in the mindset of its customers. This should be big news, considering the company saw its head of global public relations retire.