Google Answer Box strategy: The Dos and Don’ts

There is significant evolution occurring, on an almost daily basis, when it comes to Google’s search engine results page (SERP). Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box. Since its initial launch, the Answer Box Snippet has continued to gain traction, but it wasn’t until 2016 that brands really started utilizing it. To get a better understanding of how companies use it, our team at iQuanti ran an internal analysis across multiple enterprise SEO organic footprints in multiple industries, and found 4-6 times the growth of keyword terms now triggering an Answer Box result. As we all know, Google tries to interpret search intent based on selected keywords and associated behavior models. Within this model, Google attempts to surface a relevant result and display it within the SERP as a highlighted boxed result – known as an Answer Box. Google is known to test features, innovations and algorithmic updates often, leading us to question whether or not these tests will become a permanent fixture on Google. So is the Google Answer Box here to stay? Right now, all indications say yes – not least the patent that Google has filed around the Answer Box intellectual property. This means that it could be well worth your time devising a strategy to maximize your chances of achieving a Google Answer Box. Why is achieving a Google Answer Box important? To answer this question, we might well ask in return: Why is any…