We put together a selection of the top products available, based on consumer reviews and best-selling lists.

Target is the king of private label.

In 2017, the store launched eight different private label-brands, including women’s apparel line A New Day, menswear collection Goodfellow & Co., home goods brand Project 62, athleisure brand Joy Lab, and Hearth & Hand with Magnolia, a home goods collaboration with Chip and Joanna Gaines from “Fixer Upper.”

CEO Brian Cornell said the store will launch another four over the course of 2018, one of which – Universal Thread – launches next month.

Private labels are a way to differentiate Target and boost profit margins while still being able to offer customers affordable prices. Its strategy seems to be working – in just over a year, sales at Cat & Jack, its kids’ apparel brand, surpassed $US2 billion.

We scoured best-selling lists, customer reviews, and consulted the duo behind “Target Does It Again,” a self-proclaimed “source for all things cool at Target,” to put together a list of the best products you can buy exclusively at the chain.