McDonald's fresh beef

Opening Argument

since 1973 McDonald's used frozed beef in their burgers. In a new move McDonald's will start using fresh ground beef for their burgers in most locations.it will be at discretion of franchisees if prices will be raised or not.

Status: Open Debate

Arguments

It reminds me of the opposite decision when McDonald's switched from real ice cream 50 years ago.stock reacted positively to the announcement and is a good long term decision given industry trend towards healthier food.