DEPARTMENT OF BUSINESS ADMINISTRATION
SCHOOL OF MANAGEMENT STUDIES
ASSAM UNIVERSITY, SILCHAR
2009

DECLARATION:

I, hereby declare that the project report entitled ‘Rural Recruitment and its challenges for Birla Sun Life Insurance Company Ltd. in West Midnapore district of West Bengal’ is an original work.

To the best of knowledge and belief this project report or any part of it has not been submitted in any university or institutions for MBA or any other degree.

Date-

Place-

Sukdev Barui (3rd Sem)

Dept. of Business Administration

Assam University, Silchar

ACKNOWLEDGEMENT

Words are incapable of expressing the feelings of ineptness and gratitude that I feel, yet I take this opportunity to express heartfelt thanks to all those who supported and helped me in completion of the project successfully.

At the very beginning I am thankful especially to Mr. Sumanta Ghosh (Branch Manager, BSLI West Midnapore) who helped me by showing the path and motivated me to undertake and accomplish the project work.

I consider myself rather fortunate to have worked under the guidance of Mr. Shriram Laxman (BSLI) who took keen interest throughout my project and was always there with a helping hand in times of need.

My sincere gratitude to my respected teacher Professor R.K Raul, Head of the Department of Business Administration, Assam University, for his tireless inspiration and support which have made me understand the subject of the study in right perspective.

I am also thankful to my respondents who helped me to build up a fruitful database for my analysis.

For any error that remains, I of course stand personally responsible.

Sukdev Barui (3rd sem.)

Deptt. of Business Administration

PREFACE

In today’s competitive world professional management of an organization provide the cutting edge in the success of the organization. Managers who are professionally qualified manages the organization in a more professional way and the core of this qualification is an MBA degree.

The business management students are required to undertaken the project works on real life problems in business and industrial organizations. The object of the project works is to give the students an opportunity to develop their skills and apply management concepts and techniques to deal with management related problems.

This study was conducted for the partial fulfillment of the requirement of Master of Business Administration (MBA) in Assam University, Silchar.

Efforts have been made to make the study proper and concrete. In spite of it, if there are any lapses it is not deliberate but due to constraints. Concerted efforts were made to collect proper data and interact with the respondents.

The complete work was brought to this stage over a period of two months gathering data on the awareness level of...

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Selling Process (Product Analysis)
Introduction:-
As we all know that in India most of the private players of Insurance industry are serving to the nation. Out of one respected brand I have taken to do the assignment named Birla Sun life Insurance, which is pioneer to the industry. It always uses to come with the innovation of their products. It is only the company who initiate the ULIPs (Unit Linked Insurance Plan) and for that matter its been a revolution in the industry. Birla which is the well known Indian brand serving in India with the joint venture of Sun life Canadian based company, which makes Birla Sun life Insurance.
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Introduction
Life insurance or life assurance is a contract between the policy owner and the insurer, where the insurer agrees to pay a designated beneficiary a sum of money upon the occurrence of the insured individual's or individuals' death or other event, such as terminal illness or critical illness. In return, the policy owner agrees to pay a stipulated amount at regular intervals or in lump sums. There may be designs in some countries where bills and death expenses plus catering for after funeral expenses should be included in Policy Premium. In the United States, the predominant form simply specifies a lump sum to be paid on the insured's demise.
Life insurance made its first appearance in England in sixteenth century, the first recorded evidence in England being the policy on life of William Gybbons on June 18,1653. Even before this date annuities had become quite common in England, and marine insurance had, in fact, made its appearance three thousand years ago. The life insurance developed at ‘Exchange Alley’. The first registered life office in England was the Hand-in-Hand Society established in 1696. The famous ‘Amicable Society for a Perpetual Assurance Office started its operation since 1706.
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...Brief summary
Introduction:
A general term ‘insurance’ is related to service sector. Insurance is concerned with the protection of economic value of assets. For example in case of a factory or a cow, the product generated by it is sold and income is generated. In this project the Birla Sun Life Insurance Company is undertaken which is one of the popular sector insurance sectors. The analysis of “Birla Sun Life Insurance” is taken from different sectors.
For creating strong relationship and for a success full business every insurance company required financial planner.
Objective of the study:
* How to recruit agents for Birla Sun life insurance.
* To introduce BSLI to those people who don’t have any knowledge about BSLI and its products and services.
* To understand the process of recruitment and selection of agent in life insurance.
* Why people are not willing to work as an agent in life insurance sector especially with private companies.
Need of the study:
The study is undertaken to know how many people are interested to work as life insurance agent in BSLI and their thinking about the Birla Sun Life Insurance Company or about private insurance company.
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