Hulu might move to authentication model

Hulu appears to be ready to emulate HBO and other premium content sources by moving to an authentication model for access.

The strategy was part of the reason that Providence Equity Partners decided last week to sell off its $200 million stake in Hulu, according to the New York Post[1].

Any transition to the new model, the newspaper reported, “could take years to complete.”

The same report noted that Fox is expected to begin talks soon with Comcast on a TV Everywhere deal that will require authentication. News Corp. owns Fox and the New York Post and is a major investor in online video service Hulu.