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In this thesis I’ll try to show, why relevant comic production could never establish itself in Austria so far. That’s the reason why the socio-cultural and economical dependencies, which enabled the development of new media in the USA at the end of the 19th century, should be examined and why in contrary the acceptance and therewith the production of comics in Europe and especially in Austria couldn’t go along with the development overseas. The results that can be deduced from this analysis are: The disapprobation of mass-culture in Europe was more intensive than in the USA. The opinionleaders with their idea of real art – and along with that with its rejection of trivial art, as which comics were considered – influenced the development of mass-media in Europe more intensively. The reservation of picture-communication in contrast to writing has been greater. Additionally the reservations and prejudices against the American culture have been up over a long period of time, what can often be explained with political developments. Furthermore the rejection of comics from the pedagogical point of view will be described. Finally the problems of media production and the consequences on the production of comics in a small state like Austria will be stated.
Added by: joachim