Marketing with Social Bookmarking

Author

Released

7/3/2017

Learn how to discover and curate links that engage your customers by developing and implementing a strategic approach to social bookmarking. Marketing and social media expert Martin Waxman shows you how to create a social bookmarking process with Diigo, an easy-to-use knowledge management tool. He explains how to set up goals, research your audience and what they need, find the right content to share, measure your results, and more.

Topics include:

Assessing your audience, goals, and objectives

Integrating social bookmarking into a content strategy

Reviewing available social bookmarking platforms

Using Diigo for social bookmarking

Using tags, outliners, and groups in Diigo

Researching using social bookmarking

Curating content with social bookmarking

Skill Level Beginner

33m 11s

Duration

11,240

Views

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- [Martin] If you're in marketing or communications,content creation can feel like a daunting task.It takes time to write a great blog post,produce a video or podcast, or even come up withsocial media updates that catch your customers attention.So how can you keep the content stream flowingand stay top of line with customers,without overwhelming them and you?That's what I'm going to show you in this course.How to use social bookmarking and content curationto cut through the clutter your customers face every day,and develop helpful and informative content they'll love.

Hi, I'm Martin Waxman, an independent PR agency owner.I conduct social media training and workshopsfor organizations large and small.I'm also a media junky and avid content collector.In this course, I'm going to demonstratehow you can use social bookmarking and content curationto help achieve your marketing goals.You'll learn how to discover contentthat helps answer your customers' questionsby stepping into their shoesand considering the challenges they face.

We'll talk about how to integrate curationinto your marketing communication strategy.What it takes to be a curator in chief.And how to get your team involvedin finding relevant links your organization can useas part of it's content marketing plans.So take out your digital magnifying glass.We're going on a hunt for relevant postswe can gather and share, that bothdelights and engages customersand gives your business useful marketplace intel.