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Latest Posts on Marketing

The first edition on the IBM Business Innovation Summit 2014 will happen on at Beaulieu Lausanne in Lausanne, Switzerland on June 3, 2014. The main focus of the event will be Marketing, Human Resources, Finance and Infrastructure. To begin with, let me answer the very… Continue reading

We know organizations have a gap between the software delivery capabilities they need to succeed and the ones they have in house currently. In fact, a recent IBV study reporting insights from 435 executives in 58 countries, spanning 18 industries, claims that This study examined… Continue reading

With the dawn of the smarter business era, which is defined by mobile, social, cloud and big data & analytics, is transforming the fundamental way in which business is done. According to Hannes Van Vuuren, Director of Software Group at IBM South Africa, “Now that… Continue reading

This free event is all about getting your organization ready for the digital age. It is running in cities across Australia and New Zealand. There are separate days for business & technical decision makers, and then streams within each so you can choose the topics… Continue reading

Netherlands will be hosting this year’s IBM BusinessConnect 2014 on May 20 in DeFabrique (Utrecht). Technological developments have an impact on all functions of an organization. For Marketing and Sales, this means getting real customer insights and creating exceptional end-to-end experience for their clients. This… Continue reading

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