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Deluxe Video Catalog Service Powers Multiscreen Distribution Of The Starz Popular PLAY Suite Of Services

BURBANK, Calif.,
March 27, 2013 /PRNewswire/ --
Deluxe Digital Distribution today announced that the
Deluxe OnDemandvideo catalog service powers the PLAY suite of authenticated online services offered by
Starz,
STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY. Deluxe provides the critical processing, protection, and encoding systems necessary for
multiscreen access and delivery of the entire video library.
Deluxe also provided the software and services for integration with Starz distributors to deliver an end-to-end solution that is flexible and adaptable to current and future deployment requirements.

Through its distribution partners, the PLAY services offer Starz premium subscribers in
the United States portable and online access to the best of its exclusive premium programming. Movie and original content featured includes "Spartacus," "Magic City," "Boss," new hit movies from Disney and Sony, and one of the strongest libraries of feature film content available from many
Hollywood studios.

"
Deluxe has removed the barriers to providing access to video content by investing in the systems, services, and organization to encode and protect content distribution to popular devices. This gives Starz the flexibility to package what they want to deliver to which devices, whenever they want," said
Kevin Corbett, President of
Deluxe Digital Distribution. "Our service-based approach provides tremendous time-to-market advantages and allows Starz to deliver a highly differentiated service and competitive advantages to satisfy customer demand for multiscreen access and drive share growth."

The
Deluxe OnDemandvideo catalog service provides an impressive library of pre-encoded and pre-packaged video content of new releases, blockbuster titles, popular television series, favorite classics and more. The cloud-based solution offers distributors the ability to quickly access and deliver an extensive and ever expanding
video catalog to subscribers, without the significant upfront investment in time and resources to build their own content processing, management, and distribution workflows. The catalog supports the critical security and DRM requirements.
Deluxe also provides technology and integration services to support the end-to-end solution for distributors who require anywhere access.

Deluxe will be demonstrating the
Deluxe OnDemand solution for
Starz at the
upcoming 2013 NAB Show in
Las Vegas,
April 8-11, in booth SU5415.