by Skip CohenIt's Sunday and as usual there's no telling where my head is going as I start writing this post. I don't know what got me thinking about it this morning, but the topic is the love we all share for the craft. Think about it for just a second - you're reading my blog so right off the bat, we share a passion for this industry. Then think about everybody you talked to this past week - there it is again - everybody shares that passion.

Next month I'll be in NY for PPE and surrounded by people with an unstoppable passion for imaging. They'll be there attending programs, meeting with vendors, looking for answers to the same questions a photographer just starting out would have...how can I grow my business? What do I need to learn next?

We're all part of an industry that never slows down, especially when it comes to education. Every day the paradigms shift and what was the standard yesterday is different today. It's all about passion: for the craft; for learning and for understanding every client's mindset in order to create images with an uncompromising level of quality.

"One of the things that may get in the way of people being lifelong learners is that they’re not in touch with their passion. If you’re passionate about what it is you do, then you’re going to be looking for everything you can to get better at it." Jack Canfield

Happy Sunday everybody - make it a great day and don't let anything get in the way of your passion!

"Why?"

Check out"Why?" one of the most popular features on the SCU Blog.It's a very simple concept - one image, one artist and one short sound byte. Each artist shares what makes the image one of their most favorite. There were fifty different artists featured in 2016 and we anticipate doubling that in 2017. Click on the link above and you can scroll through all of the episodes to date.

Authors

Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.

Special Guests

SCU is proud to bring you some of the most recognized photographers in the industry. You'll also meet a few not so well known, but with terrific ideas to help you build a stronger business model.

Scott Bourne

Scott Bourne has retired, but as the first Dean of Marketing at SCU, a professional photographer and educator his support was critical to the success and growth of SCU. From time to time you'll see a reference to one of his Marketing Monday posts from the SCU or GoingPro archives.