Ejendals selects inRiver as product marketing platform

Ejendals, one of Sweden’s largest suppliers of shoes, gloves and
skincare products for skilled workers, will implement the latest version
of inRiver. The solution will give Ejendals sharper tools for managing
their product marketing through catalogs and printed matter, as well as
browsing the catalog on the web.

Ejendals is a company with over
60 years of tradition and quality. They have an extensive product range
that demands perfect product information, giving their customers best
possible service and advice while guiding them to the right products for
their exact needs. Ejendals is also expanding into new markets, with
the need to manage their products for several markets, in several
languages.

“We have high expectations on working with the next
generation of Product Information Management (PIM) from inRiver. We did
an extensive research into available PIM software, and were genuinely
impressed with the latest inRiver” says Tony Sylsjö, Marketing Manager
at Ejendals.

With their products at the cutting edge of
technology, Ejendals is internationally recognised for their top quality
and excellence. “We are really proud that a quality-driven company like
Ejendals implements the latest version of inRiver. We are looking
forward to a long-term cooperation, and seeing Ejendals’ product
marketing in several markets and languages. The solution will be
implemented by our partner Brightstep, and will go live by the end of
2012” says Niclas Mollin, CEO at inRiver.

About EjendalsEjendals
develops protective products that make work safer. With the largest
selection of protective shoes and gloves in Sweden, Ejendals is one of
the largest suppliers of protective hand wear and footwear in the
country. The company develops new products in close collaboration with
its users and leading producers. Read more about Ejendals on their
website: www.ejendals.com