First, I’ll go over the first step to having any sort of success with keyword research. You see, most people fire up a random tool and pick a keyword out of thin air. But there’s a better (and smarter) way.

Next, I’ll get into the ninja strategies that I use to find topics and keywords. Many of these are a bit outside the box, but they work.

Then, you’ll learn how to pick a keyword from a list of options. If you’ve ever wondered: “OK so I have a bunch of keywords…how do I pick the best one?”, you’ll really enjoy this section of the video. Here’s where I’ll show you which factors matter when deciding between different terms to optimize your site around.