ABOUT

We are Nelson's most established full service PR & Marketing Consultancy

In a nutshell

etc. communications is the only full service strategic Public Relations (PR) & Marketing Consultancy in Nelson. We provide strategic communications and marketing advice, writing services, media relations, social media campaigns, marketing plans and event management for clients based primarily across the Top-of-the-South.

Striving for your success

By designing strategic communications campaigns that align to clients’ business goals etc. communications works towards positive and measurable results for clients. We aim to achieve SMART goals; Specific, Measureable, Achievable, Relevant and Timebound goals so clients can measure the value of their campaigns.

Professional passion

We love what we do! Not a day goes by when we are not thinking about opportunities for clients. We are proud of our successes on behalf of our clients, and we are also passionate Nelson ambassadors. Out of all the international cities we have lived in, we have chosen to live in Nelson and work for the inspirational community leaders we have right here.

Meet (Some of) Our Team

As well as the fabulous four below, the full team includes professional writers who craft feature stories and blogs for clients.

Emma Thompson

The Director

Emma Thompson is a communications specialist of 16 years. Emma, a former broadcast journalist and ministerial press secretary, gained extensive PR experience in Wellington and Auckland-based PR agencies before setting up etc. communications ltd in 2004. As an Institute of Directors’ member, Emma is both a Board member and an external Board advisor, helping provide strategic direction, communications and issues management advice.

Kelsey Jacoby

Consultant

After receiving a degree in Marketing from California State University, Sacramento, Kelsey not only brings an American flare and accent, she also boasts private and agency marketing experience. Kelsey is passionate about networking and digital media – both professionally and personally – and she designs and implements the social media strategies for etc. communications’ clients.

Anna Allen

Account Manager

Anna joined etc. communications in August 2014. Having previously worked in the United Kingdom as a Marketing Manager after gaining a Bachelor of Commerce Degree (Marketing and Management), Anna’s most recent role was the Marketing Coordinator at NMIT. With a thirst for integrating new technologies into communication strategies, Anna keeps updated daily on the latest marketing trends.

Angela Ricker

Account Manager

Angela joined etc. communications in July 2014 after serving as the Communications Manager at the Nelson City Council. One of her signature accomplishments in Nelson was being wholly responsible for managing communications for the region’s successful hosting of Rugby World Cup 2011. Angela has two decades of management and communications experience from the USA and Nelson.

SERVICES

Helping you achieve your goals

Strategic Planning

We develop strategic communications plans with SMART goals that strive to help you reach your objectives. With a nod to your three or five year plan, we develop 6-12 month communications plans. Plans can be solely Public Relations (PR) services or a combination of PR and marketing activities. As well as ongoing plans, we implement issues and crisis management strategies, and run one-off campaigns.

Marketing Implementation

After creating your marketing campaign we can make it come alive for you, from brief to print or digital. We are happy to work with any graphic or web designer you choose, or we can recommend specialists to suit your requirements. We can also write your website copy, customer e-newsletters or any other marketing material you need.

Online Media

If our communications plan identifies a need for an online presence, we will develop a social media strategy for you on any or across all the major online channels including Tumblr, Facebook, Twitter, Instagram, and Pinterest.

Media Relations

With former journalists and current feature writers on the team, we understand what makes a good story. We write media releases, media story ‘pitches’, and help prepare you for media interviews.

CLIENTS

We undertake a range of services for clients primarily across the Top-of-the-South, and Wellington

Each client is appointed etc communications team members with the best expertise and personality fit for them and their project. Some of our amazing clients include:

CONTACT

Public Relations (PR) has been defined as “a strategic communication process that builds mutually beneficial relationships between organisations and their publics.” etc. communications looks at PR as way of building goodwill around an organisation, so that clients, customers, and third party stakeholders TRUST the organisation and want to do business with them, recommend them to others, or buy their products/services. With this in mind, brand and marketing cannot operate on their own; these disciplines need to be supported by Public Relations. If an organisation is not perceived as being trustworthy, then even the smartest marketing won’t sell the product or service.