Evaluate current fund development events and make recommendations for improvement.

Primary Results

The rebrand was a success and helped the Foundation raise awareness and funds.

Internal audiences loved the new look and were able to use the updated materials for donation and sponsorship initiatives.

Following the rebrand and fundraising recommendations from g[squared], the Foundation’s signature gala in 2014 raised $340,000—more than doubling the $146,911 raised at the 2011 gala, before the rebrand.

g[squared] secured print, TV and outdoor media partners for the Foundation, enabling it to successfully launch its first-ever advertising campaign.