Real women strip off to their underwear for Ultimo’s new lingerie ad

A host of real women have stripped down to their lingerie in a stunning photoshoot for Ultimo which aims to show that ‘everyone can be sexy’.

The winners of the Ultimo ‘real women’ contest (Picture: Ultimo)

The lingerie brand decided it wanted 12 real women to be the face of its campaign, and appealed for people to send snaps of themselves in.

At a glam photoshoot, the winning ladies showed off their curves in some great sets of lingerie after having their hair and make-up done by the same team which has worked with other faces of the brand – models Luisana Lopilato and Sarah Harding .

Stina Sanders poses for Ultimo (Picture: Dan Kennedy)

Lisa MacLachlan shows off her figure (Picture: Dan Kennedy)

The winning women encompass sizes ranging from eight to 18, bra sizes from A to G and are aged between 21 and 41.

Sophie Linfield, 26, told the Daily Mail that she had always lacked confidence when it came to body image, but winning the competition left her feeling great.

She said: ‘It made me realise that we are all different. Women come in all shapes and sizes.

Laura Sinden works the camera (Picture: Dan Kennedy)

Ashleigh Mae Campbell was one of the models chosen (Picture: Dan Kennedy)

‘We can’t all have bodies like celebrities – we don’t have chefs and personal trainers. But everyone is beautiful in their own way.’

Proceeds from the competition go to charity, and it is held annually to find the brand’s next real-life beauties.

Ultimo chief Michelle Mone said: ‘I love the Ultimo Real Women campaign. It gives us the opportunity to showcase some of the beautiful ladies out there who otherwise might not get the chance to model lingerie.

‘It’s incredible the feeling the ladies get after the shoot and the new found confidence it gives them.’