Popular customer feedback website launches in Denmark

Yelp unveiled its new Danish site on Friday, allowing people the chance to read and write reviews on different services

April 23rd, 2012 11:33 am| by admin

These days when people are thinking about where to go for dinner, they will often head online to see what people are saying about different restaurants – and now Yelp is putting the Danish options on the table.

Yelp is a social media and peer review website allowing users to give feedback and assess others’ ratings on anything from nightclubs, accommodation and shopping to education and health services.

The website, which attracts 66 million visitors a month worldwide, also gives business owners the opportunity to get honest feedback – whether positive or negative – from their customers.

Yelp’s vice president of marketing Miriam Warren said that, given the high penetration of smart phones and iPads here, Denmark was an obvious choice for a new website.

“The number one restaurant in the world, Noma, is here and Denmark is at the forefront of New Nordic cuisine and design, making it a very interesting place for us to come to,” Warren said.

Available in English, Danish, German, Italian, Spanish, French, Dutch and Swedish, Yelp is a good tool for Danes, new arrivals to the country and tourists passing through, Warren said.

Yelp’s infiltration in the Danish market marks the company’s second website in Scandinavia, having launched a Swedish version a month ago.

The company was first established in San Francisco in 2004 after CEO Jeremy Stoppelman became frustrated searching for a good dentist. Finding it difficult to source feedback online, Stoppelman saw the need for a website where people could rate and review different services and businesses to make our everyday choices easier.

If you’re dying to give a rave review – or warn others to avoid something like the plague – head over to www.yelp.dk.