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4 Responses

If the directory is ranking high on the Google SERP then it stands to reason that the page and domain in question likely have good ranking metrics and signals. If that is the case then there is a good chance it could be a strong link to help your site.

However, here is where the "no" part of the answer comes in to play. It would depend where the link is actually being placed on the site. If the link is not going to be on the exact page that you're landing on from the SERP page, then you aren't getting the entire story. You would have to do some digging around to be able to fully understand which page the link is going to be placed on, and what the metrics of that page are.

Depending on where the link would end up, the #6 result on the SERP could actually provide a stronger link for you than the #1 result. Other things to take into consideration of course are topic relation between your page and the linking page, and the amount of total links on any given linking page.

I'd suggest watching the following recent Whiteboard Friday videos, if you haven't already. They can help you better evaluate the potential link value from individual pages and/or sites.

That would go hand in hand with what is discussed in the 2 videos I just linked in the above answer (which I edited in afterwards, so you may have missed them before). Definitely I'd recommend watching both of the videos. I believe they'll help answer a good number of your questions.

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