AmorePacific has launched an anti-pollution research centre at its Technology Research Institute in Korea in an effort to research the negative effects of pollution on the skin.

The goal of the facility is to develop new products with anti-pollution technology that can protect the skin from pollution.

The company said it planned to develop various anti-pollution solutions that protect the skin as well as remove pollutants from the skin surface and reduce the signs of damage.

“The AmorePacific Anti-Pollution Research Center was founded by AmorePacific Technology Research Institute, which has been able to predict the harmful environment and protect the skin health of our customers,"​ said Kim Chang-gi, director of the centre.

Tackling the fine dust problems

The company has identified air pollution as one of the key concerns to tackle.

The fine dust particles that are associated with air pollution has an adverse effect on the skin, said the company.

It can cause damage to the skin barrier, cause inflammation and cause skin ageing by accelerating the formation of wrinkles and pigmentation.

The research centre is divided into three areas, which will focus on research, technology and external communication.

The anti-pollution research centre plans to identify the details of how fine dust causes these effects and develop new materials and diagnostic sensors that can prevent it.

The company said one of the aims of the centre was to conduct clinical research on the subject on a global scale.

Additionally, the centre will also develop skin care guidelines and beauty routines to combat the effects of fine dust.

The company also plans to use the research to produce the content via its digital channels to spread awareness of pollution’s effects on the skin.

Kim said the centre was open to collaborations and partnerships as it continues its in-depth research into pollution.

"We will continue our best efforts to bring health and beauty to our customers all over the world through collaboration and communication with various experts from home and abroad.”​

Expanding on anti-pollution research

According to the company, it has been researching the harmful effects of pollution on skin since 2007.

In 2014, the research was expanded to focus on fine dust particles and its impact on skin.

The company built a skin hazard test model and conducted consumer surveys and genetic analysis on the domestic and overseas markets.

The research has resulted in the release of a number of products that combat urban pollution, such as Laneige’s anti-pollution range.

The range consists of four products that protects the skin from harmful environmental damage while strengthening the skin barrier.

The range feature’s the Dust Block technology which claims to reflect fine dust through the “principle of magnetic reflection”.​