What does one person in the audience see and hear?

"Here's a selection of notes I jotted down in his comprehensive course brochure:

1. Hope is not an option (when linked to future profits) 2. Many businesses neglect marketing 3. Practical common sense profitability tactics 4. The Law of the vital few 5. The Law of the trivial many 6. Win the battle of the mind of the customer 7. 78% of people trust recommendations"