4 February 2011 – VW ads

Today’s Friday email has ended up being rather VW focussed, with some interesting ads popping up for the Super Bowl which I just had to share.

BMW Website with the first of 4 movies on the future of mobility

Interesting films which will generate conversations and don’t feel too ‘Marketing’. These films are viewable on youtube etc but when viewed on the website you are able to explore content around the primary narrative in real time inside the video player and then jump back into the primary narrative. The films are designed to precipitate discussion from different points of view, so, by logging in with Facebook, you can comment on specific moments, creating conversations around them