Social Media Scheduling: How To Do Like A Pro?

We’re going to discuss one of the biggest challenges faced by businesses, marketers and community managers online, which is Social Media scheduling. Unlike other activities, Social Media scheduling demands to be consistent and strategic all the time, in order to reap the maximum benefits.

Staying strategic on Social Media in real-time can be hectic, and missing it can cost your brand, its reputation online.

Those days are gone when there were only handful of companies used to have social profiles. Now the online world is highly active and never sleeps.

Why do you need Social Media Scheduling?

Some crucial reasons for practicing Social Media Scheduling are:

Increased consistency

Experimenting with optimal posting-time

Managing multiple time zones ahead of time

Pushing out content for the upcoming events

Posting in real-time

The above reasons may look short and simple but once you master them, your Social Media Marketing Strategy would skyrocket your ROI.

It’s merely impossible to understand your Social Media audience until or unless you get on board and experiment which combination of time and content is working for your target persona.

1. Social Media Scheduling Tools for your multiple Social profiles

What businesses and brands can do instead of drowning valuable time manually posting on multiple social profiles, is use the right social media management tools to do it for them. These tools are handy, easy-to-use, reliable and, more importantly, free too.

I am going to be a little biased with this what tool can work best for your Social Media Scheduling needs. Apart from a lot of other features, Statusbrew offers publishing feature that can enhance the way you look at your content publishing.

Apart from easy-to-navigate calendar view, it provides you the best support in publishing on Twitter, Facebook, LinkedIn, Google+ and most importantly, Instagram by categorizing your time to hit the right audience living the different time zones.

Every business on social media will have different needs, but this shouldn’t prevent you from effectively tackling the networks you need. With a powerful tool like Statsubrew, your scheduling needs are mastered.

2. Stick to your content calendar

Now that your Social Scheduling Tool is set, it’s time to master the consistency. I understand that even with Social Media Scheduling tools it's stressful to share right content at right times on right social networks.

Don't panic. That’s where content calendar comes in as a catalyst. You need a solid content sharing strategy to make sure your time is well spent and your social presence is effective.

This will get you sorted with publishing habits on all the major platforms. Your content should be planned with correspondence with the number of followers you have in a particular social network.

Cherish the below infographic and educate yourself with the right number of posts you should publish.

3. Understand the content sharing rules

What would be the ideal ratio of different types of content you would post on Social Media? What will work best for your audience?

Well, turn back to your last 10 Tweets and measure the balance of content you had.

Did it work for you?

Here are some popular ratios that have been tried and tested by brands and Social Media Marketers. Try to test these and discover a ratio that is right for you, even if it doesn’t follow exactly with these.

30/60/10 [Golden Ratio]

Practicing the above Social Media content sharing ratios can ease your work in understanding the type of content you should share. It can be altered according to your preference while you get to know what works best for your business and audience.

4. Consider the type of content to share

Your brand should have unique posting habits for which you’ll be known by your audience. Consistently maintaining a habit while sharing content allows your audience to expect how you maintain your place in their feeds.

Types of content include-

User-generated content

Brand announcements

Images/videos/GIFs/infographics

Industry news

Quotes

Behind-the-scenes content

Discussions/chats

Contests

Giveaways

Don’t go too far in advance for content like discussions, chats and industry news as they will lose the freshness while sitting in your scheduling tool.

5. Indulge teams for post approvals

For enterprise and large-scale businesses, message approval is crucial to any social media content calendar. With an approval workflow, content owners know their posts are curated, edited and on time. Or else, keeping up with huge profiles becomes complicated.

Statusbrew for teams allows you to increase team efficiency through user-based permissions. That means you only have to review and approve/reject the content before it’s published.

However, using teams feature can prevent errors as it introduces a workflow that is authentic. Make sure your business has a proper workflow when submitting, approving and publishing content on Social Media.

6. What’s the best time to post?

When it comes to best time to post on Social Media, there’s no magic involved. You have to put efforts.

Did you know that 80% of the U.S. population is in Eastern and Central time zones?

Your audience prefers using social media sites during specific hours. So if you start sharing your content when your users are on these social sites, you’ll not only gain more shares, but you’ll also notice an increase in traffic to your website or blog.

Take a look at the following infographic by Quicksprout and schedule accordingly.

Eager to know from you! Like always!

Even if researchers and Social Media Marketers have been proving the scheduling strategy on Social Media, it's always good to experiment on your own. Social Media Scheduling is still an intuitive process as it is indulged with the real-life experience of your audience.

How do keep your Social Media Scheduling running for your business? What tools do you use?

Let me know in the comments.

Are You Looking For Better Social Media ROI?

Schedule, Publish And Analyze Your Content On All The Major Social Networks With Statusbrew

Social Media Marketing is the lifeblood of any online business or brand. It is immensely difficult for a business to imagine their online success without having an effective social media marketing strategy in hand. Various studies have also cemented this fact that social media Marketing is one of the most important aspects of online marketing.
Social Media Marketing is a constantly evolving field and if you want to be successful, then you have to be on your toes and inquisitive enough to learn and adapt yourself according to the ongoing changes.

Social Media definitely has impacted the way businesses do everything, be it Customer Support, Social Selling, Increasing Brand Awareness or virtually anything. This is why social media has become such an integral part of every business strategy.
While some embark on this journey on Social Media on their own, others prefer to leave it to the pros. They tend to rely on coaches and marketing agencies to help them grow their social presence.

Let me begin with a convincing insight on Instagram Marketing Strategy. This Social Network claimed to have grown its monthly business advertisers to 2 million in September 2017, which was limited to 1 million in March 2017. That is 100% increase in just 6 months.