PETA is back on its bullshit: The controversial animal welfare group has stirred the pot yet again with its demand that we rethink our “speciesist, anti-animal” colloquialisms.

In a series of tweets published yesterday afternoon, the animal advocacy group shared alternatives for five common “anti-animal” English phrases, like “beat a dead horse” or “kill two birds with one stone.”

Words matter, and as our understanding of social justice evolves, our language evolves along with it. Here’s how to remove speciesism from your daily conversations. pic.twitter.com/o67EbBA7H4

The kicker, though, came from PETA’s replies: In a response to the original tweet, the group likened using anti-animal language to using homophobic or racist slurs:

Just as it became unacceptable to use racist, homophobic, or ableist language, phrases that trivialize cruelty to animals will vanish as more people begin to appreciate animals for who they are and start “bringing home the bagels” instead of the bacon.

Sorry, PETA, but that’s a huge reach—and the sort of rhetoric that racist, ableist, and anti-LGBTQ people could easily misappropriate to further invalidate the very real struggles of people from minority groups.

Other Twitter users chimed in to voice their opposition, or interject with their own animal-based jokes, or both:

@peta – This tweet is extremely ignorant. To compare “anti-animal language” to racism is blatantly irresponsible and shows a complete lack of understanding of how racist rhetoric has both disproportionately impacted entire communities and in many instances lead to death.

This is far from PETA’s first brush with controversy: Time and time again, the group has attracted negative press for using naked women or culturally insensitive imagery in its promotional campaigns.

Barry King/WireImage

Model Janice Dickinson and others join a “I’d Rather Go Naked Than Wear Fur” protest for PETA in 2007.

PETA is unapologetic about its controversial tactics, too. “We try to make our actions colorful and controversial, thereby grabbing headlines around the world and spreading the message of kindness to animals to thousands—sometimes millions—of people,” reads PETA’s FAQ page. The group even attributes its large following—some 6.5 million supporters worldwide—to its questionable advertising choices.