Land rover | unstoppable spirit

The product of a unique collaboration between Italian artist Nino Mustica and Land Rover's Design Director, Gerry McGovern, Unstoppable Spirit was a dramatic installation comprised of two sculptures reaching over seven metres into the London sky. The pieces were inspired by the design and capability of the new Land Rover Discovery Sport and were unveiled during Frieze Week London.

We oversaw the project including the production of the sculptures, the location, the private view event, the creation of all content and the PR campaign, which generated over 100 pieces of coverage in key art, design and lifestyle media.