While looking for internships at Clemson, Seldric Blocker was plucked for a program with First Union. But not for banking or financial needs; it was human resources. Now he’s the director of campus recruiting, shaping paths for future generations of network newsies and entertainment execs as the director of NBCUniversal’s talent acquisition campus programs, Campus2Career.

Each year he fields more than 42,000 applications for about 2,000 spring, summer and fall internships. In the last three years he’s managed more than 5,500 interns, including 300 added to cover the 2016 Summer Olympics in Rio, Brazil.

Part of Blocker’s job has entailed streamlining the Campus2Career program so there is a standard NBCUniversal experience at each campus they visit, and across all internships and all markets, including their London and Singapore programs. “Flawless execution” is how Blocker defines it. “We want them to have a great experience, even if they decide this isn’t what they want to do long term,” he said. “We want them to leave more curious than when they came in. We want them to have fun.”

Lessons he learned from his own academic and career experience very much inform how he mentors others. He encourages those that come through his office to take advantage of study abroad, be more ambitious and take more risks. One of the ways Blocker and his team allow interns to have fun and take ownership of their internship is through NBCUniversal storytelling. “The students are digital natives, and we encourage them to craft and tell the NBCUniversal story through a multifaceted approach, whether that’s Snapchat or some other social platform. They have their fingers on the pulse of what’s happening next and are brand ambassadors for future generations of interns.”

Blocker is also focused on building diversity across NBCUniversal’s platforms. “We are looking for people who have demonstrated their leadership on campus. We employ a wide variety of majors and backgrounds. They don’t just have to have a passion for media and the entertainment industry. We want to know what you can take from your background and bring to the table to help us tell a more well-rounded story,” said Blocker.

Even after hanging strong in the financial sector through the economic downturn of 2008, Blocker said navigating the media industry at first was a new, interesting beast. “It was tough at first. In the media you have a lot of creative people who have a competitive edge, and you’re managing a first-impression for a major media brand,” said Blocker. Blocker said the experience at NBCUniversal has taught him to meet people where they are, and that being relatable is a skillset that transcends any workplace environment. “[Clemson’s] academic environment did a good job of fostering a sense of responsibility and ownership and made me feel like I belong,” he said. “I want to give others that sense of feeling like they belong, too.”