Link Building

Today link building is a culmination of different tasks and skills which work together rather than as separate efforts. Creating content, understanding user psychology, driving sales and traditional marketing are all skills which are now needed to fully develop a holistic and personalised link building strategy around your industry and target market.

As best practice, the backlinks you are hoping to create should come from quality sources which have topical, contextual relevance as well as high domain authority. The best backlinks though are ones that you do not create yourself but where others have linked to your content.

Over the past decade link building is a term that has become synonymous with SEO and to webmasters looking to boost their website’s rankings. Today, it is an activity which looks completely different to what was once a practice of mass manipulation.