Calls

December 11, 2017

The call report section groups and aggregates statistical information into easy to read totals and summary formatting. The Table is default sorted by the number of incoming calls and gives you a general overview of relevant information pertaining to your campaigns.

At any time you can export your current view by clicking the ‘Export CSV’ and ‘Export XLSX’ buttons on the upper right side of the calls panel.

Call Reporting

“Active Sort” – This column is the currently active sort filter. Default is ‘Campaign’.

“Incoming” – Total number of incoming calls.

“Connected” – Total calls successfully connected to targets.

“Converted” – Total calls that successfully met conversion criteria.

“Completed” – Total successfully completed calls.

“No Target” – Calls with no available targets in their routing plan.

“No Connect” – Calls where targets refused connection.

“Blocked” – Number of calls that were blocked by rules or for spam.

“Payout” – Gross payout to publishers.

“Amount” – Gross revenue.

“CP%” – Conversion Percentage.

“RPC” – Revenue Per Call.

“ACL” – Average Call Length.

“TCL” – Total Call Length.

Grouping Options

On top of the the table there are grouping options that become highlighted in blue when active. The default grouping is by campaign, but can be changed by simply clicking the other options. If you have active filters in place, reporting will group by the below items in accordance with the currently selected filters.

Campaign – Groups table by campaigns.

Publisher – Groups table by publisher.

Pool – Groups table by number pool.

Dialed # – Groups table by inbound user dialed phone number.

Duplicate – Groups table by duplicate calls.

Target Name – Groups table by target

Date – Groups table by date.

Tag – Groups table by tag.

Call Reporting Details

Publisher
“Publisher ID” – Ringba publisher identification code.

Call Info
“Blocked Reason” – The reason a call was blocked.
“Error Message” – Error message created by a call.
“Recording URL” – The URL of the call recording.

Connection Info
“Autonomous Name” – ISP Name associated with registered ASN.
“Autonomous System Number (ASN)” – Number assigned to an ISP for their IP address registration.
“ISP Name” – Name of an Internet Service Provider a user subscribes to.
“ISP Organization Name” – Registered legal name of an ISP.

User
User specified URL Tags added during campaign creation, or by adding tags through the main menu ‘URL Tags’ option.

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