Attrace

Decentralised Affiliate Marketing Platform

Over the last decade, online advertising has dramatically increased its share in advertising budgets. Audiences have moved to online and online advertisement has the ability to charge per view, click, or lead, resulting in much better alignment and control compared to mass media based campaigns. The logical endpoint of this is Affiliate Marketing, where payment is usually based on actual sales achieved. For now, at around 5% market share, Affiliate Marketing remains a small part of the total online advertising market due to technical and trust issues between the various parties involved.

Direct connection between Publishers and Merchants

No Merchant restrictions

Long Tail and Emerging Markets acceptance will be based on reputation, not at discretion of Affiliate Network.

How does it work?

The Attrace platform applies blockchain technology at the core of Affiliate Marketing by linking a smart contract to every individual click/referral generated, sale or no-sale. This approach makes a regulating Affiliate Network obsolete. Merchants and Publishers will have the advantages of Attrace as listed in the above while working with an interface that does not materially differ from current Affiliate Networks.

Attrace is the only affiliate marketing project that tracks and attributes very individual click/lead/referral.

Attrace is the only affilicate marketing project with a blockchain fully built from scratch, it is not dependent on any other chain.

Extensive experience in the North-European Affiliate Marketing, FinTech and startup scene with a solid background in blue-chip financial companies.