How to Find Your Groove as a Content Marketer, Part One

Other posts in this series:
How to Get Started with Content Marketing, Part One and Part Two
How to Find Your Groove as a Content Marketer, Part Two
The Evolution of a Content Master, Part One and Part Two

As you get more comfortable building your business online, you find yourself with more to say, a bigger audience that’s listening and the confidence to talk to them. In other words, you’re a full-fledged Content Marketer, publishing 2-5 articles or blog posts every month (not there yet? maybe you’re a Content Starter).

Prerequisites for Content Marketers

Here are the things I suggest you have in place as you transition from content starter to content marketer (please note that some of these are affiliate links):

An editorial calendar for your expanded publishing schedule of 2-5 pieces per month

A style guide and/or style sheet for your recurring writing questions

An editor or proofreader

At least three hours per week to spend on content marketing tasks and social networking

Building your communities

You’re clear about what you do in your business and who you do it for. That focus is increasing your visibility, attracting prospective clients and making it easier for colleagues to refer you.

You’ll want to be spending more time consciously cultivating that network of colleagues via social media sites such as Twitter, LinkedIn or Facebook.

Personalizing and packaging your content

You’re likely offering more structured group and individual coaching programs now, based on the model that revealed itself through your successful experiences with clients. And as your services become more specific, so does your writing.

About Linda

Linda Dessau started writing for the web in 2003, turning several collections of her own articles into self-published books. Since 2005 she's helped hundreds of clients with writing projects ranging from 350-word blog posts to 60,000-word books... Read More…