Belgium TV channel TNT recently used this action packed marketing exercise to promote the launch of its TV drama channel. They placed a giant red button in the middle of the square of a Flemish town, marked with a sign that said “push to add drama.” Would you push the button?

Matthew Inman (the creative genius behind The Oatmeal) recently gave a fantastic presentation for Ignite on how to create viral media. This is a must watch for all BuzzFeed users. Great advice, very funny stuff. Via.
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Writer David Rees provides NY Mag’s Vulture with a downloadable PDF file in which he meditates (hilariously, although somewhat informatively) on And Then There’s This, a new book by Bill Wasik that looks at the power of viral culture.
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Reports came in from several bloggers covering E3 ( here, here, and here) about group of “Demonstrators” protesting the upcoming release of EA’s new game Dante’s Inferno. Now GamePro is reporting that the whole thing is probably a hoax . What i enjoy most about the the whole thing is the “protesters’” website. The way it hearkens back to 1999 and Geo-Cities makes lends it both the charm of nostalgia and amateurish authenticity.
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In preparation for Where the Wild Things Are, Spike Jonze has started a blog which is being described as “part arts/culture blog, part Wild Things primer, and part newspaper for stuff that makes us psyched.”
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The trailer for the long-awaited Peter Jackson-produced alien flick has arrived — complete with matching online viral marketing! The Internet’s abuzz with rumors about the realistic effects and creepy multiple websites that all connect to the film’s story, which involves aliens living in “slum-like conditions on Earth suddenly find a kindred spirit in a government agent that is exposed to their biotechnology.”
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Though it’s certainly effective advertising, I feel like the the creepiness of the poster suffocating a child risks overshadowing the PSA message itself. Is that a Thomas the Tank Engine patch on his OshKosh B’Gosh dungarees?
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This is an awesome old school NES-looking video game on the Cheetos website.
Rescue princess no-neck from the awful state of Delaware, where she is being held captive by Dr. Pickle Hands and a toaster. Did I mention you look like Fabio and ride a pink farting unicorn? Get some.