4K Active HDR
The LG 70UK6950PLA 70″ Smart 4K Ultra HD HDR LED TV features advanced HDR technology and 4K Ultra HD visuals to bring your favourite entertainment to life. With scene by scene image mastering, you can enjoy immersive entertainment. From the explosions of the latest Hollywood blockbuster to the delicate details of a nature documentary, you’ll be able to see every detail clearly.

You can also upscale standard definition content to near 4K quality, so whether you’re watching Freeview HD entertainment or enjoying some classics from your DVD collection, you can watch your favourite entertainment in a whole new light.

True Colour Accuracy
With True Colour Accuracy, the UK6950PLA delivers vivid and life-like colours. From the bold colours of your favourite sports team to the delicate patterns of a butterfly’s wings, you can enjoy true-to-life colours in all the on-screen entertainment.

ThinQ AI smart TV
Sometimes it can be hard to find something to keep everybody entertained. The 6950PLA features smart, on-demand entertainment to ensure you’ll always find something to suit everybody. From catch-up TV through Freeview Play to 4K streaming services such as Netflix and Prime Video, webOS ensures that you have a wide range of entertainment options.

ThinQ AI can listen, think and give answers to your questions which can be issued using the Magic Remote. Using this device, you can point, scroll, gesture and give voice commands to give you complete control over the TV.