Bay Tek Games Teams Up With JAKKS Pacific To Develop Family-Friendly Home Version Of Pull My Finger

by Staff Reporter

Posted On: 11/3/2017

PULASKI, WI -- October 16, 2017 -- Bay Tek Games has teamed up with leading toy company JAKKS Pacific to develop and launch a new home version of Pull My Finger its popular ticket redemption arcade game. The new family-friendly game will be featured exclusively at Toys"R"Us starting in December, 2017 at a suggested retail price of $19.99. The product will be available to all retailers beginning Spring, 2018.

Pull My Finger was launched by Bay Tek in 2010 as a novelty ticket redemption game where players pull a monkey's finger to launch a ball onto a playfield to hit targets and win tickets. The game has achieved substantial success in both domestic and international markets.

The launch of the Pull My Finger game is a reflection of Bay Tek's broad-based evolution from a designer and manufacturer of amusement games to a multi-platform entertainment company. Working with its licensing agency, Dimensional Branding Group, this strategic marketing and licensing approach will be at the forefront of all design and creative strategies, as Bay Tek develops new IP for future games. In addition, Bay Tek is looking at its extensive catalog of existing IP, which has been developed throughout the 40 years since Bay Tek's launch. Future brand extensions could include digital games, board games, toys, character branding and more.

This strategy is further reflected in Bay Tek's on-going strategic rollout of licensed products and content from Skee-Ball, the iconic alley roller game the company acquired in 2016. Bay Tek's Skee-Ball licensing campaign has included the bestselling desktop game developed by Running Press Books. The company will soon be launching a new premium app.

"Bay Tek has a well-established reputation as the industry leader in the design and manufacture of amusement games that emphasize family-friendly fun, engaging gameplay and superior design," said Bay Tek's, Holly Hampton. "We see an outstanding marketplace opportunity to create products and content that will extend our IP to a much broader range of markets and users. Prestigious partners like JAKKS Pacific clearly see the appeal, and we are excited to be working with them on the Pull My Finger home game."

Dimensional Branding Group is Bay Tek's exclusive licensing agency representing Skee-Ball, Bay Tek and DBG have partnered to add new licensing partners and further grow the brand. Based in San Francisco, it focuses on brand licensing, business development and promotion services with a unique emphasis on the interactive and digital channels.