Dayna J. Catropa, EdM

Consultant

Dayna J. Catropa's career has focused on the intersection of business and higher education, specifically helping educational organizations make decisions that are both economically and educationally sound. She also serves as a moderator for Harvard Business School Press, where she leads sessions of global executives in management and leadership topics.

Catropa has held several positions in consulting, research and marketing in both higher education and the private sector. She has focused on using strategic research to inform marketing strategy, competitive positioning, and new program development decisions. In her consulting work, Catropa has worked with clients to develop market entry and positioning strategies, identify and prioritize growth opportunities, and forecast market performance. In the private sector, she worked with Fortune 100 financial services and telecommunications firms to define and develop focused messaging to support sales growth goals.

Catropa earned a bachelor of science in applied economics and management, magna cum laude, from Cornell University and a master's degree in education with a focus on psychology from the Harvard Graduate School of Education.