Associate EditorSharon Shavitt
University of Illinois at Urbana-Champaign

Editorial Scope
The Journal of Consumer Psychology publishes articles that contribute
both theoretically and empirically to an understanding of consumer judgment
and behavior and the processes that underlie them. It is focused on consumer
phenomena at both the intrapersonal and the interpersonal level. Areas
of emphasis include, but are not restricted to, consumer judgment and
decision processes, attitude formation and change, reactions to advertising,
consumer information processing, affective cognitive and motivational
determinants of consumer behavior, family and group decision processes,
and cultural and individual differences in consumer behavior. Most articles
to be published are likely to report new empirical findings, obtained
either in the laboratory or in field experiments, that contribute to existing
theory in both consumer research and psychology. However, the results
of survey research, correlational studies, and other methodological paradigms
are welcomed to the extent that the findings obtained extend our current
knowledge of current judgment and behavior. Theoretical and/or review
articles that integrate existing bodies of research and that provide new
insights into the underpinnings of consumer behavior and decision processes
are also encouraged.

Audience
Researchers in consumer psychology, social psychology and related disciplines;
professionals in advertising, marketing, and public relations.

This page last updated 03-01-05
Questions? Contact Linda Kelley
College of Business, Office of Research
430 Wohlers Hall
University of Illinois at Urbana-Champaign
1206 South Sixth Street
Champaign, IL 61820