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The penny finally drops at Ryanair as they transform into a super family-friendly airline

What an amazing turnaround for the once nickle and dime airline that
used to treat its passengers as people to fleece, and even considered to
charge for toilet visits. If you have never been on a Ryanair flight
before, then read the below article to get a taste of the former
experience.

They claim these factors forced the airline to cut fares, however there
was no mention publicly of the poor passenger experience.

The penny has now dropped and things are now set to change as a result
of Ryanair's "Always Getting Better programme" which pledges a
commitment to the continued improvement of the customer experience.

The first interesting measure is the "Ryanair Family Extra", which
offers families a range of discounts and an improved service for people
travelling with children.

As a result families will now be offered:

50% allocated seating discounts on children’s seats

50% off checked-in bags for children

Discounted priority boarding

50% off travel insurance for children

Reduced infant fees (now £20)

Free 5kg infant bag allowance

With respect to babies, Ryanair bosses announced that bottle warming
and baby changing facilities will feature on board every plane
(naturally most parents expect this anyhow). Families will also be
permitted 2 free pieces of infant equipment in the hold, such as:

Buggies

Booster seats

Car seats

Travel cots

As an extra added bonus, frequent fliers will be blessed with a Fly
& Save bonus, giving them no less than 20% off their 3rd family
flight, when their family fly twice.

No doubt this is welcome news for all families across Europe and is a
breathe of fresh air to see such a positive approach by Ryanair after
years of negativity.

In the big Ryanair picture, this is the latest news in a sequence of
customer experience improvements including but not limited to:

Proper allocated seating

A free second carry-on bag

Reduced fees

A new website

Next on the agenda for Ryanair is:

A brand new app

Mobile boarding passes (launch July 2014)

A tailored business product

Continued low fares

Perpetual Traveller has been a staunch critic of Ryanair in the past
however we fully endorse these Proper changes and trust they will be
followed through with the same positive spirit they were announced.

It seems that even with Ryanair the passenger experience is important after all!