In India, all commercial beverages saw a growth in 2015 and are likely to continue in 2016. Across the alcoholic beverage industry, consumption reported a robust growth at an overall growth of 11%, wi...

Spirits were impacted heavily by tax increases in many states towards the end of the review period, with this inflating prices beyond the reach of many consumers, with New Delhi tax increases for exam...

Mohan Meakin is expected to continue to expand its distribution reach in the forecast period. The company will also focus on tailoring its brand portfolio and marketing in line with changing consumer ...

There was a surge in interest in RTDs/high-strength premixes among young urban adults during the review period, with these products particularly appealing to those aged 20-35-years-old. This group is ...

Samant Soma Wines is expected to benefit from expanding its distribution reach in the forecast period. The company is targeting 15% total volume sales growth annually over 2016-2020 and aims to achiev...

Cider/perry continues to be insignificant in India. While some high-end on-trade outlets offer cider to cater to expatriates or foreign tourists, this remains a niche product. The leading alcoholic dr...

There were two main trends benefiting wine in 2015. Firstly, there was a marked rise in excise duty in many states for spirits towards the end of the review period, while some states such as Kerala in...

The Wine market in India will register a moderate growth during 2015-2020 due to stringent and regressive government rules with different taxation across various states. Overall, Still Wine is estimat...

Beer was impacted by a number of factors in 2015, including increasing taxation in some states towards the end of the review period. Tax hikes in Andhra Pradesh and Kerala notably impacted sales, with...

Total volume sales of alcoholic drinks stagnated in 2015, following strong annual growth earlier in the review period. This was linked to shifts in state government controls, with some states restrict...