Event Details

*** PLEASE NOTE THAT THERE ARE TWO DIFFERENT DAYS & LOCATIONS FOR THE CONFERENCE

OVERVIEWThe Racom IMC Roundtable (formerly the IMC Academic Roundtable) was created in 2002 alongside DePaul University, to create a mini-conference for professors teaching or interested in the area of direct and interactive marketing. Since then, the program has grown into two days of community, research, development and the discussion of modern ideas for faculty to bring back to the classroom. It is an excellent opportunity for professionals and faculty to interact and share ideas in the marketing field.

DePaul University
14 E Jackson Blvd
806
Chicago,
IL 60604

Organizer

Midwest Marketing Education Foundation

Our heritage is rooted in three decades of working side by side with Chicago’s finest marketing practitioners to strengthen and inspire the next generation of marketers. We are proud of the many accomplishments and legacy of CADMEF, and MMEF’s mission is still focused on providing the highest quality programming and resources in marketing education for future marketers and those who teach them.

MMEF partners with Midwestern colleges to offer programs that keep marketing professors up-to-date on best practices, industry developments and innovative techniques. MMEF's programs also provide learning opportunities and scholarship support to marketing students. As CADMEF we raised the profile of direct marketing as an area of academic study – including working with Northwestern University to create an IMC Masters program with a major in direct marketing. As MMEF we expand to encompass all concentrations in marketing education.