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New Media Center_kuda.org is an independent cultural organization which since 2001 brings together artists, theoreticians, media activists, researchers and the wider public in the research of contemporary art theory and practice, cultural policies, activism and politics. kuda.org tends to make an intervention in the sphere of research and artistic and social experimentation within the field of art and cultural production, from the position of institutional critique and critique of cultural policies. Facing processes of cultural industries and culturalization of politics and art, the collective attempts to map and encourage acts of critique and resistance to comodification of results of art production including attempts of transformation and critique of relations of production which are in the field of art production and outer-art social processes being reproduced through shifts of ideological and „political“ matrixes, which are in the last instance consequence of recuperation of people.

kuda.org creates platform for an open dialogue, experimental education, collaboration and research, and open access to different knowledge resources. Within kuda.org, there have been organized several hundreds public events: lectures and presentations of visiting artists and theorists, workshops, exhibitions, conferences and international publishing project. Over the years, kuda.org has established wide network of collaborating cultural institutions and individuals, locally, in Serbia, in the region and internationally. In 2007, kuda.org co-established Youth Center CK13 (www.ck13.org), one of the rare autonomous spaces dedicated to activism, self-organization and independent cultural production. Since 2012, kuda.org is closely collaborating with Group for Conceptual Politics – GKP (www.konceptualnapolitika.blogspot.rs) from Novi Sad on mutual projects, theoretical researches, publishing and politics of housing (within the project „Local politics and Urban self-management“, www.detelinara.org).

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Presentation of the project "Lapsus Memoriae" of the group "Urtica"

Biography:

Urtica group started the realization of its projects with a multimedia work called "Urtica Medicamentum Est" ("nettle is a medicine") in 1999. The group is devoted to the researches of new media artistic possibilities, especially in the domain of a relation between art and society. Urtica group members: Violeta Vojvodić, Eduard Balaž and Olivera Stošić.

The project "Lapsus Memoriae" / slip of the memory, has been created in the "genre" of a video game that imitates one of the most popular party games known as memory or a game of memorizing. The project of Urtica group "toys" with the names of war operations and the ways media consumers memorize them ("Amber fox" / Macedonia 2001; "Shining hope" Yugoslavia 1999; "Endless justice"/ Afghanistan 2001), etc. with a view to call attention to the media presentation of a war or war operations. Their name meanings refer to innocence that is completely in the opposition to their substance and the consequences they produce. Media insisting on the importance of "signifier", i.e. its dominance over "signified", causes slip of the memory - "Lapsus Memoriae", i.e. an unconscious erasure of all negative connotations connected to the
concept they refer to. The very phenomenon of a game/entertainment is an important "genre" and semantic element of the project.