Rapidly crunching terabytes of big data can lead to better business decisions, but this has traditionally required tremendous IT investments. Imagine a large online retailer that wants to provide better product recommendations by analyzing website usage and purchase patterns from millions of website visits. Or consider a car manufacturer that wants to maximize its advertising impact by learning how its last global campaign performed across billions of multimedia impressions. Fortune 500 companies struggle to unlock the potential of data, so it's no surprise that it's been even harder for smaller businesses.