Analyst: In-Game Ads Grow To $971 Million By 2011

According to a new report published by Yankee Group analysts, in-game advertising could climb considerably to $971.3 million by the year 2011, up from just $77 million globally in 2006 and $56 million in 2005, as companies begin to target the video game market for static and dynamic commercials.

I bet this would be a very effective for large companies to get thier name out there. And it probably wouldn't be as expensive because unlike TV, the companies wouldn't have to pay everytime the logo is shown.....well maybe =)