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Who’s Azher?

A business leader who's built and grown modern marketing capabilities (read: tech- & data-infused) for large agencies and their clients including FCB, Arnold, The Martin Agency and currently DDB. If you’d like to learn more, tap here.

Category: Stuff I’ve Written

Following the FCC’s repealing of net neutrality, brands and advertisers are left questioning the consequences to their business models. The ‘information superhighway’ is an analogy often used to describe the Internet, and advertisers could probably find answers by looking at actual highways. The outdoor advertising model has many analogues we …

In the first of a series, The Chicago Egotist connected with Azher Ahmed, EVP and Director of Digital at DDB Chicago to find out what big trends, ideas and challenges he sees ahead for 2017. He has a lot of interesting and inspiring thoughts. Read below: Q: When you look …

DDB Chicago’s Azher Ahmed shares his anti-predictions that don’t have a prayer in the next 12 months It’s the season of predictions and when it comes to digital and tech, there are as many hits as there are misses. Since this was a year full of surprises and upsets, let’s …

Consumer media is more vast, variant and uncontrolled as it’s ever been. Let’s review and discuss the ways organizations – large and small – are harnessing this chaos to drive growth and maintain relevance. https://www.ama.org/multimedia/Webcasts/Pages/7-big-problems-digital.aspx