Here at Work In Startups, we’re on a mission to champion the best and most exciting startups in the UK. To support this, we’re starting a new blog series highlighting some of the most innovative and fast-growing startups around. Follow us as we interview startup founders and employees across the country and find out more […]

Startup to Watch: GoSweat

Here at Work In Startups, we’re on a mission to champion the best and most exciting startups in the UK. To support this, we’re starting a new blog series highlighting some of the most innovative and fast-growing startups around. Follow us as we interview startup founders and employees across the country and find out more about their goals and ambitions, what the future holds and (for all you startup jobseekers out there looking for the inside scoop) what they look for in a prospective employee.

This week, we’re interviewing Steph Newport-Booth, Co-Founder of GoSweat: a wellness benefit for companies that gives their employees the freedom to discover and book 1000s of fitness and wellbeing experiences. She describes it as “doing for fitness what Tripadvisor has done for travel or JustEats for takeaways”.

Hi Steph, what would you say GoSweat’s mission is?

To offer any activity, at any time, to anyone! When it comes to our own employees – we want to be able to offer them any experience that they want and support their physical health. We don’t want to offer them the standard ‘gym membership’ that most startup companies offer their employees. Instead, we want to give them the freedom and flexibility to do the classes that they enjoy and that support their physical and mental wellbeing. If they want to use Pure Gym or have physiotherapy – they can do this all through GoSweat. We’re the best company perk out there!

What are your values as a startup employer?

Commitment, collaboration, autonomy and fun! We work with companies, so success and growing the business really starts within our office and making it a comfortable, friendly and fun place to work.

Also, everyone that works here has a real commitment to our mission: getting people into fitness! We’re a start up that has a real drive, and the people who work here have a connection to sport and activities and want to share that with as many people as possible.

Myself and Alex, my Co-Founder, did the Aldi Area Manager Graduate Scheme and whilst we were very well paid, and it was clear that we were looked after financially, the benefits were very black and white. Both of us are passionate about fitness and well-being, so we were looking at employee perks like cheaper gym memberships etc. – and they weren’t that good and didn’t really meet our needs. We realised that this was the norm, across startups and bigger corporates! And when it comes to booking experiences, and fun sporting activities like boxing and climbing, there are so many barriers in terms of price.

The “go to” thing is to give your employees gym memberships, and this is very outdated. Employers get around 5.4% of actual engagement with this method. However with GoSweat, engagement jumps to 83%. That’s crazy different! This is because employees can book a range of things: high-board diving, massages, rock climbing – you name it.

How have you guys grown since GoSweat was founded in 2016?

It has been pretty crazy. Over the past few years, the GoSweat team has grown massively, as have the number of companies we work with. From a personal perspective, GoSweat doesn’t just feel like it’s my startup anymore: it belongs to everyone who uses it and works here. We all see where we are heading and we’re motivated to get there! We truly want to conquer the country!

Our growth in 2019 in particular was pretty astonishing. In January 2019, 8 of us were working out of a pretty small office. Now we’ve moved into a 35-50 people office and there are 15 of us! We’ve nearly doubled our workforce and hope to fill up our new office in 2020. And we think we can – the fitness industry is massive, there’s room for nimble startup operators like ourselves to disrupt things, and we have plenty of opportunity to chase down. There’s a lot of scope for us to grow.

What’s next for GoSweat in the UK and internationally?

We want to conquer the country! We’re launching in 12 new cities in the UK this year, and in 2021 we might go international. We essentially want to cover all the cities where companies want GoSweat and don’t have it. We also want to continue expanding the number of experiences we offer.

What do you look for in an employee?

We look for the kind of people that share our passion and enthusiasm for trying new things, however weird and wacky! For example, last night we all decided to go trampolining. It was last minute and spontaneous, but everyone was very keen and we had the best time. People can have amazing CVs and experience, but when you talk to them they’re not that interested in trying new experiences, which is kind of what our startup company stands for! We also want people that are energetic, outgoing and easy to get along with. You spend the majority of your time at work, so why not enjoy it?

What advice would you give to people thinking about founding their own company but currently unsure? What about people just leaving school/university?

The best advice I can give is to think about the best thing that could happen. Don’t focus on the worst that could happen. You’ve got to think positively about what you are doing and where you are going, and you’ve got to think that you can make the best case scenario happen! It’s especially important to have a positive mindset at the beginning, because things can get tough.

Also, don’t found a startup by yourself! It’s always good to go into it with a partner (or two!) that you know you can rely on. As I’ve said, the path to success is not always linear and being a founder can be quite tough. It’s invaluable having other people to share the load. But, as the saying goes: “too many chefs spoil the broth”! More than three startup founders can be a bit too much.

And don’t be afraid to bootstrap something together. We didn’t have any funding for the first two and a half years, so very much funnelled our own money into building GoSweat at the beginning. When we did get funding, however, it was invaluable. It gives you rocket fuel to expand and develop your product offering.

You’re underpaid / under-incentivised Money is definitely not the be all and end all of life…. but who’s kidding, you’ve got bills to pay. Moreover, you deserve adequate compensation for all the hard work you’ve been putting in. It’s difficult to put your all into a job when you’re not being paid adequately or your […]

Time to Jump Ship? 5 Signs You Need to Leave Your Job (and join a Startup!)

You’re underpaid / under-incentivised

Money is definitely not the be all and end all of life…. but who’s kidding, you’ve got bills to pay. Moreover, you deserve adequate compensation for all the hard work you’ve been putting in. It’s difficult to put your all into a job when you’re not being paid adequately or your salary has stagnated, particularly when you think you deserve to be paid more (and if you’re not sure, it’s fairly easy to check!). Feeling like you’re underpaid relative to peers is clearly a pretty big motivation-killer. So if you find yourself in this situation and you can’t seem to resolve the conversation through an open conversation with your manager, then nobody will blame you for looking elsewhere. Hopefully your next job will meet your salary needs, or at least give you some stock / equity options if you join a progressive startup.

You’re not learning and developing

Your daily routine has become monotonous and, despite your very best efforts to get stuck in with interesting projects, you’re not really learning anything new. When this happens, it might be time to move on. If you feel stagnant, uninspired and unmotivated, look for opportunities that will help you grow and develop. This is especially important given the changing nature of the job market. In 25 years time, experts have estimated that around 47% of current jobs won’t exist, which suggests that humans will need to be more agile and adaptable than ever before. As such, it’s important to prioritise learning and development and move on from places that don’t support your growth. Jobs in startups, where you’ll often be forced to wear many hats, can certainly offer learning opportunities if you’re willing to make the move!

Negative Team Dynamics (NTD)

Some workplaces are incredibly toxic. Is your workplace characterised by politics, lack of accountability, aggression, competition and hostility? If so, then it might be time to move on. If you feel genuinely uncomfortable, left out and are sick and tired of the poisonous vibe… then it can be difficult to get out of bed in the morning and you might lose motivation and energy. In these instances, you should talk to the HR team before you make any rash decisions. If nothing is done to address the situation… it may be time to leave for somewhere more inclusive. Unfortunately startups can be just as prone to this as larger corporates, so do your research before you join a new team!

The Ship Is Sinking

Are you on the Titanic? Have you just hit an iceberg? If so, it may be time to pack up ship (pun intended) and take the first lifeboat out of there. If your company has been going through an extended period of poor performance, poor management and poor morale, it may be time for you to leave your job. Nothing’s worse than staying at a company that’s being driven into the ground and/or that you believe has terrible prospects. Jump ship while you can and join a team that more readily inspires you!

NB: most businesses (and especially ambitious startups!) go through difficult periods, so don’t just leave at the slightest whiff of trouble. Assess whether the situation is truly dire and go from there, even if it means just reaching out to your network and seeing what jobs are available.

You’re just generally unhappy in your job

Do you go to bed every night dreading getting up in the morning? Is Sunday evening the worst part of your week because you know you have 5 days of work ahead of you? If so, you should immediately start looking for a new job. At the end of the day, your health and happiness are the most important things. Period. If your job is making you genuinely unhappy and depressed, serious changes need to be made and you can’t be complacent. Perhaps try and get to the root of your unhappiness and see if your work can make adjustments to suit your needs. This is a great first step to explore whether the situation is salvageable – just don’t suffer in silence! And do remember, it’s important to reflect back on the positives of your previous employer when you start interviewing elsewhere and have to explain your move rationale – even if it’s really got you down, try and put a positive spin on your job as no hiring manager wants to hire in someone who seems overly negative!

Get the Weekly Brief straight in your inbox: Mind-reading tech is closer than you think. In July, Elon Musk announced that one of his companies, Neuralink, will start human trials by the end of 2020 for an implantable wireless system that purports to read minds. It already has over $158m in funding. Facebook is also […]

These developments are exciting… but they’re also terrifying. They could prove revolutionary (in a positive way!) for people with paralysis and other neurological disorders. In fact, Neuralink’s current goal is to create devices that, once implanted, enable people to control practically any device with their minds. This could drastically improve the lives of patients with debilitating physical limitations and usher in a new era of modern medicine. But, should we be wary of embracing mind-reading technology with open arms? If it’s not properly monitored and regulated the consequences could be devastating. Imagine a world where governments, corporations and even your boss (!) knew your innermost thoughts and feelings! Pretty scary. Who would own ‘brain data’ and what if ‘brainhacking’ became commonplace? The very idea of hackers gaining control of people’s brains and modifying them sounds like it should be the plot of a dystopian movie, but it’s a very real possibility in our lifetime. Pacemakers have been hacked before… so why not neural-implants?

So what’s the general takeaway? We need to proceed. with . caution. If used correctly and ethically, mind-reading technology could positively impact millions of people, but if used incautiously it could wreak global havoc. At Work in Startups, we love innovation and disruption in start ups – but we must innovate and disrupt responsibly!

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