The U.S. Senate Committee on Commerce, Science and Transportation, chaired by Senator Jay Rockefeller, is conducting a hearing into customers unwittingly being duped into joining online loyalty programs when making a purchase. According to Senator Rockefeller, companies like Affinion, Vertrue, and Webloyalty “have made more than $1.4 billion dollars through these tactics and charged more than 30 million Americans.” Rockefeller estimates that 4 million American consumers are currently having their credit cards billed for these loyalty programs and most are unaware of it. Read more