The Leading Hotels of the World Select TripleHop Software

26 July 2002

The Leading Hotels of the World, Ltd. will feature TripleHop`s recommendation technology on its website, lhw.com
.

This deal is a part of a broader alliance between Leading Interactive Reservations, a joint venture company formed by The Leading Hotels of the World to accelerate their online initiatives, and TripleHop Technologies
, which could see TripleHop`s software installed on several other websites operated by Leading Interactive Reservations over the next few months.

TripleHop`s information retrieval and recommendation technology will enable lhw.com users to receive personalized recommendations of The Leading Hotels of the World properties which match their preferences. Once they select one of the recommendations, users will be able to immediately book online, since TripleHop`s recommendation software will be seamlessly integrated with The Leading Hotels of the World`s booking engine, provided by Pegasus Solutions
.

By matching website users most closely with the experience they seek, TripleHop`s recommendation software essentially acts as an online sales agent. Metrics collected on other TripleHop-powered Websites show that users who receive personalized recommendations from the TripleHop engine are between two and four times more likely to buy than other visitors on such Websites.

“When you offer a choice between several hundred hotels, you just cannot afford to lose potential customers because they were not able to find what they are looking for on your website”, said William McDonald, CEO of Leading Interactive Reservations. “TripleHop Technologies is the leader in the travel recommendation software market, their products are mature and proven, and they have strong success metrics. The Leading Hotels of the World have been seeing very strong growth in online bookings over the last two years, and we are looking to technologies such as TripleHop`s to accelerate this success even further”.

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“This is a very significant deal for us”, said Matt Turck, President & COO of TripleHop Technologies, “It establishes our technology as an important component of an online strategy for hotel players. We are very happy to welcome The Leading Hotels of the World in our family of travel customers, which already includes Orbitz, OneTravel and USA Today Travel.”