Search Engine Marketing Management for Local Financial Institution

Enhanced SEM Strategy and Increased Paid Traffic

SteadyRain worked with the organization to create a strategy that would increase website traffic and improve conversion rate for generic and non-branded keywords.

With these objectives in mind, SteadyRain performed the necessary keyword research and Pay Per Click (PPC) campaign analysis to ensure certain elements were in place, such as instituting event tracking and optimizing the necessary landing pages.

In the first five months of the campaign, SteadyRain has recorded significant improvements: