Lewis said any money he receives from the suit will be given to anti-scam charities.

"It is facilitating scams on a constant basis in a morally repugnant way," Lewis said. "If Mark Zuckerburg wants to be the champion of moral causes, then he needs to stop its company doing this."

Facebook has denied allowing false advertisements to spread on the site, saying it does not allow for "misleading or false" advertisements. The social media site said it's in direct contact with Lewis to help take down the fake information.