“We think first
Of vague words that are synonyms for progress
And pair them with footage of a high-speed train. [. . .]

“Lest you think we’re a faceless entity,
Look at all these attractive people.
Here’s some of them talking and laughing [. . .]

“Equality,
Innovation,
Honesty
And advancement
Are all words we chose from a list.”

My question: Does this inoculate us against advertising, or does it just develop newer and more effective tools for it? (Same question goes for Adbusters and other culture-jammers.) After all, won’t we viewers now demand this level of hyper-reflexive irony, to be sold the product that’s niche-marketed just for us?