Treasures of direct mail.

At this period of giving, what better present to send to your friends and colleagues than the very best of direct mail fundraising? Check out SOFII’s revamped and reorganised showcase.

A parting gift.

2018 sadly saw the passing of a fundraising great in Jerold Panas. A friend of SOFII, he leaves us the wonder of his Verities which you can enjoy and share at this festive time. Thank you Jerold!

Be a fundraising bookworm this holiday season.

Everyone loves to get a good book for Christmas but it’s hard to know what to give people. How about letting them make the choice by sending them to SOFII’s great fundraiser’s bookshelf?

Give the gift of time travel this Christmas.

SOFII isn’t just about the here and now – it’s a journey through time that takes us back as far as antiquity with so much to learn along the way.

Stay off Santa’s naughty list.

A bad ad can break a charity campaign. Help others do better by steering them towards SOFII’s essential bad ads showcase by Jeff Brooks and Andrew Papworth.

A gift for small charities.

Do you know someone working for a small charities? You can give them some seasonal inspiration by sending them an inspired case study from Singapore organisation Home for Hope or the considerable findings of project 23 of the Commission on the Donor Experience.

A classic Christmassy campaign to inspire others?

A great example of a Christmas direct mail pack that lit up SOFII. Perfect inspiration for your next seasonal campaign.

How about the gift of the best major donor fundraising showcase in the world?

It’s exhaustive, extensive and excellent – SOFII’s major donors showcase is a perfect tool for all MD fundraisers.

The gift of great writing is one to be treasured.

Present these SOFII stars to your fundraising buddies to inspire them to write great copy.

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Following the success of last year’s advent calendar, SOFII once again brings you fantastic fundraising ideas, one for every day of the month of December. We’ll add new links to this page every week until Christmas. Happy Holidays!

SOFII is grateful to Laura Croudace for giving us this idea of a special Advent calendar that shares some fantastic fundraising ideas with you during December. We’ll add new links to this page each week until Christmas. Happy Holidays!