Tag Archives: Chianing

Nowadays, stores people can use foreign credit cards are increasing in Japan to get more visitors overseas. For example, Chinese debit card ‘China Union Pay’ and online settlement of Alibaba ‘Ali Pay.’

Then, I’m gong to introduce “EasyCard” which most of Taiwanese use and 2 case of promotion through this card!

Most of Taiwanese like Japanese dishes, so many Japanese store, Ramen stores and so on, entered into Taiwan. “MOS BURGER” has been popular since my child-hood. It’s the most famous and popular of all Japanese restaurants and has 247 stores in Taiwan.

Then, I’d like to explain 3 points of the reason why “MOS BURGER” is popular!

In Part1, I introduced how “Fuchico” promote their products to Taiwanese to become famous rapidly. These are 3 points of their promotion; ①Place many people visit×Freshness, ②How to promote goods to people in other age range, ③Collaboration with ‘LINE.’ If you want to know details, please check Part1 !

This time, I’d like to introduce a popular campaign and exhibition of “Fuchico.”

Products of “SHISEIDO” are sold across 120 countries and areas. At first, it entered into the Taiwanese market to start a full-scale expansion overseas, and it has been just 60 years since then! But, there are many famous brands in Taiwan from Japan and Korea, Europe and America. Why has “SHISEIDO” maintained top sales?

There are more than 1.43 million apps offered in Google Play (app store for Android phones), and I will share the top 3 types that are the most popular among the Taiwanese today.

1. Chat Apps – Featured: LINE

LINE has an overwhelming popularity in Taiwan. With an unlimited internet access, users can send messages to their heart’s content with the least expenditure. Taiwanese can also make free phone calls, have an access to a plethora of stickers, and chat groups involving any number of people. This makes LINE highly convenient to use. On top of that, LINE is not only used for personal means. Businesses conferences, customer services etc are also using LINE as a medium.

2. Recipe Apps

Not just among the housewives, recipe apps have also gained popularity among the students and female white-collar workers. The reason behind its popularity is partly because of the expensive eat-out alternatives, and also because of a health-conscious lifestyle. In fact, there had been problems with food ingredients safety this year, with many cases of problems with eating out. This has raised concerns about food safety, and the economical cooking culture has begun to take root in Taiwan.

3. Restaurant Review Apps

Yet, while eating-in is gaining popularity, Taiwan has not broken away from its eating-out culture. Thus eatery applications retain their own popularity, apps that show restaurant menus, reviews, offer booking services, and show vicinity searches for nearby restaurants. It has becomed the norm for anyone with internet access to check the reviews of a prospective restaurant.

These are the top apps that will prove to be most convenient for visitors to Taiwan, be sure to give them a try when you are here!