book marketing

In the grand pantheon of social media platforms, each most definitely has its own character.

Facebook is a faithful old friend with whom I’ve shared many a good time over the years and holds a special place in my jaded and cynical heart. We don’t speak as much as we should, but whenever we do get together it’s as though nothing has changed. Quiet comradeship binds us and no matter what else changes, Facebook is always there.

Google+ is my new BFF (as the kids, I believe, would style it). G+ was a friend-of-a-friend and, on paper, we have little in common at first glance, yet we have bonded astonishingly quickly over a shared love of certain mutual interests. So compatible are we that I now spend more time with G+ than with some of my older acquaintances. We just work together, you know?

Pinterest. Ahhhhh, Pinterest Can you hear the sighs? Pinterest is the pretty, intriguing-looking newcomer who I worship from afar, too scared to approach for fear of finding I have nothing of interest to share with her. There she is, all fresh and lovely and multi-faceted and what do I have to offer up? Nothing but my stories. One day Pinterest and I may share lunch, but that day is not today.

Yes. You do. That was very nearly the most concise blog post in the history of blog posts. Until I decided it might be more helpful to elucidate a little… If you aim to self-publish then absolutely yes, you should maintain a blog or a website. To be frank, even if you’re heading down the traditional publishing route, you’d be well-advised to set one up. Major publishers no longer spend the time and money promoting poor starving authors like they used to and you’ll find yourself doing much of your own audience-building. Or else standing on street corners with a sandwich board. Now, I know many of you reading this have already carpe’d the diem and set up highly successful blogs, so please bear with me (or toddle off and entertain yourselves for a bit). If you’re amongst those, however, who are still pondering “but why do I need a blog?” I shall endeavour to explain. Continue reading

It is time for me to confess. I can hide my guilty secret behind a curtain of self-denial no longer.

I am enamoured with Google Plus. In fact, I may go out and get drunk and have “I heart Google+” tattooed on my bicep.

Now settle down, calm yourselves, please don’t carry on so! Allow me to explain before judging me, if you would.

Don’t Believe The Rumours
For a long time I, like many others, avoided Google+, believing the rumours that its user base consisted entirely of Google employees, a handful of early adopters and several sociopathically vain bon-vivants who could no more let a new social media vehicle pass untested than permit a bandwagon to roll by un-jumped-upon.

Well hello there Internet, how splendid to be back! Please say you missed me, or there may be the most frightful scene.

I have, as the more eagle-eyed amongst you will have observed, been away. I could spin you a sordid yarn of diamond-smuggling and a brief sojourn in a hellish Peruvian jail, but the truth is far more prosaic. I lost my voice. Not in a “warm brandy, kitten round the neck” sort of a way. No, that would have been far more enjoyable.

The Blogger’s Worst Nightmare
In what must surely be the worst professional catastrophe which can befall writers and bloggers, I found myself with nothing to say and no means of saying it. Inspiration dried up so entirely that even the trusty old standby methods of finding post inspiration failed. Moreover, whenever I attempted to write, the words came out flatter than a Friday-night karaoke bar. No fun, no lightness, no substance, no purpose. None of that which regular readers have been kind enough to say they enjoy in my writing. Which led me to thinking…

Those very generous people at Getty Images have just done us bloggers a massive favour.

Now, we all know that adding images to a blog post increases engagement. What’s that? You didn’t? There’s always one. OK, let’s backtrack to step one for any latecomers – adding images to a blog post increases engagement.

As a species, we’re pre-conditioned to respond to visual stimuli which help us add context to our environment. If those visual stimuli include kittens, our responsiveness increases dramatically. There’s almost certainly some research which bears that out but, to be honest, I was too busy going “awwwww” at pictures of kittens to hunt it down.

I have to confess to a moment’s hesitation when I was asked by the wonderful Vashti Quiroz-Vega to participate in a blog hop. Why, I thought to myself, would anyone care to know my seventeen favourite carnivorous mammals or the colour of sock I prefer when writing a prologue?

It swiftly transpired, however, that this is a blog hop of an entirely different calibre. Oh yes indeed ladies and gentlemen. This is the Writing Process Blog Hop which, as its name implies, forgoes the frivolity of many others and gets to the heart of a writer’s WIP, motivations and writing habits. But still in a rip-roaring, rollicking, rambunctious manner.

Queensbury rules: I have to answer 4 questions, then tag 4 other brilliant bloggers – and trust me, the folks I’ve tagged are 4 of the very best you could ever wish for – to pick up the metaphorical baton.

Ready? Splendid. Then let’s get going…

1) What are you working on?

My main work-in-progress is my first novel, Dark Energies. It’s currently in the 4th (and hopefully final) series of edits. To be honest, I’d rather print it out and eat it than have to go through another editing round.

The book is a contemporary urban mystery, liberally spiced with romance and quantum physics. It tells the story of Dan Carter, a man in his mid-30s in search of something to fill the void in his life. When Dan is contacted via a social networking site, out of the blue, by a young woman he’s never heard of, it looks like he may have found it. But Dan learns that you should be very careful what you wish for… Cliffhanger alert!

I’m also concentrating a huge amount of time on my blog at the moment. I provide advice to indie authors to help with their marketing efforts, and the blog is my main vehicle for this. I’m lucky to have a lengthy professional background in online marketing, so being able to help out other indies and let them concentrate on their writing feels like paying something back to those from whom I’ve learned so much about the craft.

2) How does your work differ from others in the genre?

Ooh, now that‘s a cracker of a question! The voice, definitely the voice. The story is told from Dan’s POV and he’s an intriguing character, as well as a somewhat unreliable narrator. So what you read is basically what goes on in Dan’s head, which gives (I hope) a unique tone to the narrative.

3) Why do you write what you write?

I’ve been waiting for someone to ask that for ages! The novel’s actually based on a true story – and it happened to me. Much like Dan, I was minding my own business, feeling a little lost, when a mysterious stranger cyber-stalked me. Out of curiosity, I responded, we struck up a conversation and things kind of went on from there…

4) How does your writing process work?

Chaotically and via osmosis. I am, as stated elsewhere, a Sporadic Trouserist. I never find as much time to work on the novel as I’d like and I am most certainly not a plotter. I kind of jumped in at the deep end and have been learning ever since, whilst fighting my way out from the middle of the story. This means there are constantly characters and scenes and chapters and changes and story arcs and plot points whirling around in my head, with me frantically trying to keep track of what goes where. It’s bewildering, but a whole heap of fun. I’ve started work on a second (very different) novel and am plotting that from the outset, so we’ll see how that works out!

And now to pass the honours to my esteemed colleagues:

Lauren Sapala
I genuinely cannot recommend Lauren’s fantastic blog highly enough. What she doesn’t know about the art and craft of creative writing – and how not to give up when the chips are down – really isn’t worth knowing. Add to that a writing style which manages to be both concise and engaging and I can honestly say that this is one of my top must-read blogs.

J. R. Frontera
Jeni Frontera has a way with words which makes me want to dive head-first into every single blog post she writes and wallow for at least a week. Not only that, but she writes some of the most extraordinarily gripping dystopian-future fiction that I have ever read. And I don’t even usually like sci-fi! In a nutshell, just stop reading this and go there now, OK? Cool.

Andrew Toynbee
Andrew and I began blogging at around the same time and I have followed the progress of his first novel – recently re-launched – with great interest. He is one of the most supportive, most encouraging and downright entertaining bloggers I’ve encountered. His warmth and charm shine through in every post and your life will be at least 63% better for following him.

Nightwolf’s Corner
Kisa Whipkey pulls no punches – she tells it like it is with an irresistible sense of humour and I admire her greatly for that. Nightwolf’s Corner is a blog rich with sound advice, hard-won lessons and an indomitable attitude which will have you gripping your writer’s block by the throat and grappling it to the floor without a second thought. And she’s very very funny.

So there you have it. A peek into the world behind JFC and four new favourites to brighten your day. Enjoy!