Sony Packs Wider, Brighter Lens into the Cyber-shot RX100 III

Sony has extended its Cyber-shot RX100 family with the RX100 III.

Building on its predecessors RX100 and RX100 II, the latest digital compact camera from Sony comes with an uprated lens and speedy image processor, which are both complemented by a retractable OLED Tru-Finder with ZEISS T coating, enhanced movie features, and a 180-degree tilting LCD.

Crafted in tough, travel-friendly aluminum, the pocket-sized fixed lens camera includes a handy eye sensor that automatically switches between viewfinder and monitor display.

With a 20.1-megapixel 1.0-type back-illuminated Exmor R CMOS image sensor, Sony's BIONZ X processing engine is three times faster than its predecessor, it offers optimal low-light sensitivity and low noise.

Despite its diminutive size, the camera inherits several movie functions from Sony’s professional camcorders. There’s a clean HDMI output, allowing Full HD footage to be stored on an external recorder. ‘Zebra’ patterning on the LCD and in the viewfinder helps identify brightest areas in a scene, and dual video recording simultaneously stores small MP4 format files alongside top-quality AVCHD/XAVC S files.

Making its debut in the RX100 family, PlayMemories Camera Apps boosts your photo experience with a growing range of free and paid-for apps. It’s easy to enhance your photography with a choice of creative effects and filters, utilities and more and the integrated NFC/Wi-Fi connectivity ensure an easy customer experience.

The Cyber-shot RX100 Mk III compact digital camera from Sony will be available in APAC from June 2014.