81% of online travel bookings are abandoned, worth nearly $1.78 trillion dollars. That’s a big number and, for hotel marketers, that’s a problem! We outline 5 reasons why online bookings are abandoned, and how to solve them to drive more direct bookings on your hotel website.

Our new eBook, The Hotel Marketer’s Playbook for Creating, Managing and Measuring a High-Converting Website, covers all the essentials a hotel marketer needs to build a great hotel website that drives conversions. Check out this quick summary of what’s included.