2016 – A year in review for Loopaa

Dear Loopaa friends and partners,

It’s been a loopieFULL year. We’ve had our ups and downs as any business has, but… most important of all, we’ve gone through them together. Here are some of the greatest experiences we’ve had in 2016:

We’ve started the year with a race against time, creating new event booth concepts, building amazing structures and visiting 7 countries throughout Europe in order to get those booths up and ready for the show.

During this time we sketched the profile of a great CEO. Do you find any resemblances?

The Loopies, back at the office, had their fair share of promotional materials orders, design concepts and real-time online marketing at each event. That’s all about deadlines met and, of course, some neurons died in the process, but some of the 504 litres of coffee helped. ☺

After all these events, we had the opportunity to relax… Neah, just joking. We’ve jumped right into a new challenge: Expo Inter Cars 2017. It’s a tradition already, everyone knows that it gets better and better each year, and we’ve managed to write history this year, too! (by history we mean some legends, funny memories, but also a “how-to-survive” guide we’ll – maybe, someday- share it with you).

Once the leaves started to have a yellowish tint, we’ve already begun new campaigns and strategies for our clients. Also, branding projects, even one for us (you know the joke with the shoemaker’s torn shoes, right?). If you didn’t had time to see our own brand manual, you can still download it from here.

Also, we created for you The Ultimate Marketing Checklist: How to use Linkedin for Business. Download itfrom here.

As we are talking to you now, we’re still working on a handful of success strategies and creative campaigns that will make 2017 the best year so far.

Clients, be prepared for an awesome experience and crazy new ideas!

Partners, bear with us, we’re not entirely sure that 2017 will be free of “I-need-it-yesterday deadlines”, but we’re working on it. ☺

Friends – you are always welcomed for a cup of coffee, since one of our objectives for 2017 is to break the “Litres of coffee drank in Loopaa Record”.

That being said, we thank you and we wish you all the best for these Holidays!

Thanks for posting. I'll not agree that marketing automation has to be expensive. Right now there's quite a lot of tools, like GetResponse, active campaign or mailchimp, that make marketing automation quite affordable for smaller companies. It's pretty much all about testing the tools and see what fits your business and strategy.

Thanks for the answer! That sounds good, even if it is not strictly about Facebook status updates. However, the lack of metrics makes me think that the customers coming directly from Facebook organic post are rather the exception than the rule, i.e. the orders are insignifiant compared to the total orders generated by online marketing and as such, the role of the Facebook website is still PR (maybe not 100%, but 99.98% :) ). I would love to be confuted on this point.

One of our eCommerce clients has monthly customers coming directly from Facebook organic posts. Also, the Facebook ads have very good results in terms of sales.
For our B2B clients, Facebook is a channel that assists the sales... even if there are not direct sales.

"From our results, we know that Facebook status updates can get new customers, not just convince fans that the business has morals and positive values. " - I am curios about the figures behind this statement. Was this a one time status update that brought new customers or does that happen regularly, so that one can really plan (i.e. set goals) a specific number of customers/orders or value of orders generated by status updates?

It is a simple answer and introducing paragraph is covering this: "Does Social Media sell or does it only get people to know your business better? This is a good question. From our experience, Social Media can do both if the job is done well."
PR is producing knowledge value transfer but is not direct selling.
Marketing is producing knowledge and could transform information in money. Marketing is covering PR.
Social Media Management is more than, not only an activity field. Social Media is in the same time a battlefield, a knowledge transfer field, a marketing tool, or a sales remote open agent. But social media could be also education classroom, professional forum, services laboratory, and many, many others.. From this perspective any type of Agency or Job position is using SM for his own purposes.
Inside of any organization there are different jobs who cover SM activities: PR, Marketing, Business Development Board, HR, CRM...
It is a current trend in corporate structure companies to create a special SMM job position affiliated do Mktg and Sales Department.

About Us

What is Loopaa, you ask? I guess we could say it’s a playhouse for a bunch of marketing and advertising addicts cycling through euphoria and withdrawal. And there’s always newer and newer ways for us to get our fix.