Brand Management

(Optional Co-op)

Program Description

Brand Management involves understanding all aspects of a brand and then devising a plan in order to build brand equity. Seneca's Brand Management graduate certificate program will focus on providing you with the skills and knowledge to develop and execute successful brand strategies in today's digital environment that are focused on consumers. You will learn from a range of instructional styles, have an opportunity to work on case studies and build relationships with industry professionals through industry/association field work or optional co–op. The faculty encourages you to leverage your background in marketing, sales, psychology, economics, management or mathematics to develop strategies with your peers.

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Admission Requirements

Program Eligibility:

A recognized degree from an accredited institution with a specialization in a marketing-related discipline (e.g. commerce, economics, statistics, social psychology, cultural anthropology) from an accredited institution; OR

Mature applicants with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided.

English proficiency at the postsecondary level.

Note:

Applicants with a recognized degree from an accredited institution, who lack marketing-related courses, are encouraged to apply for the Marketing Management Graduate Certificate.

Fees

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Your Career

Brand Management is one of the major factors in any company's success. As a graduate from Seneca’s Brand Management program, you'll be prepared for a wide range of rewarding careers. Positions of employment may include: assistant brand/product managers, brand consultants, brand strategists and assistant marketing manager in the growing service and product sectors. You may also find your career on the product and service side of business and marketing.

Co-operative Education Option

During the first semester, you'll have the opportunity to apply for admission to the co-op option. Co-op provides you with the opportunity to secure a paid work-term at the end of semester two. It also allows you to benefit from a combination of classroom learning and real-world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co-op entrance requirements in order to be considered.

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Video

Brand Management student Erin talks about her program, professors and plans for the future. Click on image to begin video.

With campuses across the Greater Toronto Area, Seneca offers degrees, diplomas and certificates renowned for their quality and respected by employers. Combining the highest academic standards with practical, hands-on learning, expert teaching faculty and the latest technology ensures Seneca graduates are career-ready.