Sony Sees Substantial Increase In Its Smartphone Sales

The global smartphone market is very competitive, that’s certainly no secret. You have the big guys, Apple and Samsung, battling it out on top. Then there are a plethora of manufacturers who are competing against each other, while not losing sight of where they ultimately want to be. In recent years, Sony too has emerged as a player in this market. Just this year it has released a number of impressive smartphones that have been very well received. Sony’s reveals in its last quarter’s earnings report that it has seen a 39.3 percent increase in its smartphone shipments as compared to the same time last year.

On the back of strong sales, Sony’s smartphone business also sees a decrease in operating loss of $9 million. Despite that particular business performing well, the company’s other divisions are being given a run for their money in their respective markets. Sony has actually cut down its annual profit forecast from $500 million to $300 million. The company’s camera sales witnessed a 6.9 percent decline, whereas its TV sales are up. In the last quarter, Sony managed to sell 2 million PlayStation 3 units, but its gaming division still posted an operating loss of $8 million. The loss is blamed on “strategic price reduction” of the PS Vita. Sony is hopeful that its new console, the PlayStation 4, will bring the division back to profitability.