Moto G reportedly boosts Motorola to six percent UK market share

£135 handset takes 'significant numbers of low-mid end customers from Samsung and Nokia,' according to report

The affordable Moto G, already Motorola's most successful smartphone ever, has powered the manufacturer to a six percent share of the British smartphone market, according to new data from Kantar Worldpanel ComTech. Kantar's stats are significant given that Motorola was a relative non-player in the UK market prior to the Moto X's November 2013 launch.

"With virtually no existing customers to sell to in Britain, the Moto G has stolen significant numbers of low-mid end customers from Samsung and Nokia Lumia," said Dominic Sunnebo, Kantar's strategic insight director.

The firm says Moto G owners are predominantly young and earning lower incomes — "almost half" are between 16 and 24, 83 percent are male, and 40 percent earn less than £20,000. It also points to the the increasing tech-savviness of the buying public, noting an increased reliance on online reviews.

The Moto G's £135 price tag, competitive specs and a solid user experience compared to similarly-priced phones resulted in its widespread critical praise late last year, including in our own review. By comparison the high-end Moto X, launched in the UK in February, appears to have played second fiddle to its lower-priced sibling.

As big a fan as I am of the X, I didn't expect much of an impact in Europe. It was just too late to market, and had to compete against its lower priced sibling which had already made a good impression.

Congratulations to Motorola. Well deserved. If you continue down this path and maybe release a moto g 2 with better screen I'm thinking 1080p baby and atleast 8mp camera you'll have a loyal customer for many years to come.

Portions of this page are modifications based on work created and shared by the Android Open Source Project
and used according to terms described in the Creative Commons 2.5 Attribution License. AndroidCentral is an independent site
that is not affiliated with or endorsed by Google.