Monday, July 13, 2009

I am consistently impressed with the Seattle Sounders FC organization and what they've done in such a short time. One of the most brilliant moves was to have their colors be very similar to the Seahawks with whom they share a stadium. Given that the Seahawks were there first, the stadium was already decked out in blues and greens. Adopting the Hawks color scheme makes the Sounders look right at home at Qwest field. Same goes for the team store at the stadium. Again, it was already set up for selling blue and green Hawk's gear so the addition of blue and green Sounder's gear is a natural fit. Now, maybe I'm giving too much credit since Seattle is a very blue and green city anyway (see the Mariners) but many other big time organizations have missed such golden opportunities. Kudos to the Sounders FC for doing exactly what made sense instead of trying to reinvent the wheel.

And for any team who is trying to create a great atmosphere with their smaller crowds in a huge American football stadium, take a look at the Qwest Field set up during Sounders' matches. 30,000 people in a 70,000 seat stadium never felt so packed and electric!

Thursday, July 9, 2009

At Design Hovie Studios we just completed the new brand id and apparel for Watson's Harverene Resort on Lake Chelan in Chelan Washington. The new brand showcases the lodge and includes the rustic, tranquil qualities of the resort located in one of Washington's most picturesque settings. For those interested in experiencing this amazing place first hand, check out their site and make a reservation.

Design Hovie Studios is the creative company of international graphic designer Hovie Hawk. The studios (Seattle and Chelan) specialize in creating logos, brand identity systems, print collateral, and web design for local, neighborhood, boutique firms in the USA and Italy.

Design Hovie Studios

International graphic designer Hovie Hawk has been working professionally since 1993. He has worked in both Seattle USA and Milan Italy, and his design style has been heavily influenced by the Swiss International Graphic Design style. In addition to his role as Creative Director at Design Hovie Studios, Hovie is an adjunct professor in the Visual Communications Department at Seattle Pacific University.