Niche Social Networks Deliver Big Results for Brands

ModCloth joined Pinterest in the fall of 2011, but it’s already one of ModCloth.com’s top unpaid referral sites in terms of traffic and revenue. Why? According to Barnes, it’s thanks to “product photography and blog content that resonates with their audience.” ModCloth has approximately 7,000 pins tagged on Pinterest, and 99% of them are from advocates of the ModCloth brand and products, she adds.