Watch Rufus Wainwright Cover Chewing Gum Jingles

Rufus, who is a hero, puts a little too much acting into his head movements during his line reads on this Funny Or Die sketch, but this is a minor quibble in light of hearing the vaunted Wainwright vibrato roll all over the gum commercial songs of your youth. The whole thing’s meant to be silly, and it is, but also you will know all of these jingles, and they are actually amazing compositions in their own right, and Rufus’s renditions bring out their core: Juicy Fruit’s innuendo, Double Mint’s harmonies, Big Red’s sappy sentimentality. It’s just like I’ve been telling my father for years now: people in the ‘Gum business know what they’re doing. Watch here: