Growth hacking was one of the hottest terms in marketing in 2017, but it's more than just a piece of industry jargon. Learn how marketers can actually apply some of the tactics of this nebulous phrase and start experiencing greater growth, starting today.

User-generated content can be an enticing piece of fruit, but brands should know the rules before they help themselves. Here are some dos and don’ts for incorporating user-generated content and influencer marketing into brand communications.

As brands look to make the customer experience in physical locations something that can't be duplicated online, they are increasingly developing scent marketing programs to appeal to the powerfully influential sense of smell.

With the U.S. markerplace transforming before our very eyes, marketers who don't adapt and learn how to connect with multicultural audiences will be left in the dust. Ensure your brand's health with these six tips.