Blackmagic releases the world’s most portable 4K digital film camera for under $4,000!

Shoot Ultra HD TV or 4K feature films with the new Blackmagic Production Camera 4K. You get a large Super 35 size sensor with professional global shutter combined with precision EF mount optics, high quality visually lossless compressed CinemaDNG RAW and Apple ProRes 422 (HQ)™ file recording for a complete self contained solution.

With the EF compatible lens mount you can choose high quality optics that are designed to take advantage of the large Super 35 size sensor with minimal cropping. Use the world's most amazing optics from leading lens crafters like Canon, Zeiss and more, with full electronic control.

Access wrote:
What awful styling, I thought Canon was rather pedestrian but at least they're somewhat functional...

yeah but are you gonna shell out $6,000 extra for a heat sink for the 1DC over a 1DX which itself costs a lot more than this BM, just for the style of the box?

think of this: Canon charges more for the firmware tweaks and the heat sink (added onto the 1DX to turn it into 1 DC) than the entire BM 4k camera costs! (now the 1DX/1DC also have fancy high speed shutters for stills and so on so they are not the same, but i'm not comparing 1DX price, i'm comparing 1DC cost - 1DX cost!)

this is why some of us kept saying that canon was just worrying way too much about internal segmentation of all types and not enough about dominating this low cost, high quality mini-video field they got going

Well sometimes large companies like Canon can be their own worst enemy, far worse than any kind of competition they have.

The thing is that a lot of people who buy cameras like this aren't necessarily hardcore users who have any real application in mind. They are doing it just as much to impress their friends or just have something to spend their money on. The cheaper your product gets, the more it starts to appeal to this lower end of the market where the 'look' and styling can make or break a sale.

Access wrote:
Well sometimes large companies like Canon can be their own worst enemy, far worse than any kind of competition they have.

The thing is that a lot of people who buy cameras like this aren't necessarily hardcore users who have a real application in mind. They are doing it just as much to impress their friends or just have something to spend their money on.

If you also shoot stills too and don't want to have to lug two bodies around the DSLR Canons are still very nice though.

sorpa wrote:
I'm afraid to look for the price of the lenses from the 2nd picture. They look very dubious BrianO wrote:
"Dubious"? What do you mean?
Probably, from the perspective, "it's dubious that I could afford one".

If the 1DC was within 20% of the price of the 1DX, I would have seriously given it some thought, even though I shoot very little video. But at its current price, and the lack of a RAW video codec option, no thanks. For what they are, these BM cameras sure do look appealing. I could see myself with the Pocket Cinema Camera...