LONDON--(BUSINESS WIRE)--Technavio has announced the top five leading vendors in their recentglobal
Scotch whisky market 2017-2021report. This market
research report also lists 10 other prominent vendors that are expected
to impact the market during the forecast period.

Competitive vendor landscape

The global
Scotch whisky market is consolidated with the presence of many
well-known international vendors. These vendors compete on the basis of
price, quality, innovation, age, authenticity, distribution, and product
promotion. Vendor performance in the market may be affected by changing
consumer spending patterns. It may also be affected by consumer tastes;
regional, national, and local economic conditions; and demographic
trends. Changing economic conditions are affecting customers’ living
standards and could also affect a vendor's business. Manufacturers have
distilleries in Scotland and produce different types of Scotch whisky.

“Intense competition among vendors coupled with rapid technological
changes constitutes a significant risk to vendor operations. Therefore,
to survive and succeed in a stiff competitive environment, it becomes
imperative for vendors in the market to distinguish their product
offerings through a clear and unique value proposition,” says
Manjunath Reddy, a lead alcoholic
beverages research analyst from Technavio.

Diageo is a premium drinks company. The company has a wide portfolio of
international and local brands. Johnnie Walker and Smirnoff are the two
top brands owned by the company. It offers a broad range of alcohol
beverages that include spirits (brandy, cognac, gin, liqueurs, rum,
schnapps, spirit drinks, tequila, vodka, whiskey, and reserve), beer,
and wine. Its products are sold in more than 180 countries.

Pernod Ricard

Pernod Ricard offers vodka, rum, gin, champagne, bitter, and brandy. The
company is a leader in the US market. Pernod Ricard has five
distribution channels such as on-trade (which is mainly through hotels,
bars, restaurants, and night clubs), off-trade (large retailers and
specialist stores), travel trail, home trade, and e-commerce.

William Grant & Sons

William Grant & Sons is an independent, family-owned Scottish company
headquartered in the UK. William Grant was the founder of the company.
It distils Scotch whisky as well as other category spirits. Some of the
popular brands of Scotch whiskies are Glenfiddich, THE BALVENIE, and
Grant's.

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About Technavio

Technavio
is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
analysts globally who specialize in customized consulting and business
research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

If you are interested in more information, please contact our media team
at media@technavio.com.