NBC's $7 billion Olympics deal will keep the games tied to cable TV until you're old

We hope you love how NBC handles its Olympic Games broadcasts, because it just locked up broadcast rights on TV, internet and mobile devices until 2032. NBC previously outbid rivals from ABC/ESPN and Fox with a $4.38 billion offer for the broadcast rights through 2020, and the new extension runs things out for twelve more years at a price of $7.65 billion, with a tiny $100 million signing bonus "for the promotion of Olympism" between 2015 and 2020. The good news, is that NBC has at least seen the light on live broadcasting, and made all the events (except for the Opening Ceremony) available for viewing as they happened on the internet or TV during the 2014 Winter Games. Of course -- rather predictably since NBCUniversal is owned by Comcast -- it's still tying access to those internet streams to having a cable or satellite TV subscription, and it seems unlikely that will change any time soon.