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Off and Running for 2012

Spring is heading into the home-stretch and summer is just around the next corner. Industry sales figures show a promising trend of increased sales for this time of year, and most powersports dealers are off to a great start.

One of the best ways to get customers into your dealership is to invite them!

If you have not held your Spring Open House, you are missing out on a great opportunity to both; expose your customers to your new products for the 2012 season and generate revenue in the sales and service departments.

One of the best ways to get customers into your dealership is to invite them! Many of SAAL’s Direct Mail promotional mailers are designed to do just that.

Here are a few tips to help you get organized and boost floor traffic for the late-spring/early-summer months:

Plan your Open House as a weekend long event to give customers with varying time availability an opportunity to stop by.

Arrange giveaways that take place at several different times throughout the event to put the “winning” vibe in the air. This will entice customers to either stick around, or come back, for additional chances to claim prizes.

Have FREE food and refreshments. You don’t have to hire a special catering service to feed your customers, fire up the grill and throw on burgers and hot dogs! This is an in-expensive draw most people will take advantage of, which helps fill up the store and parking lot to entice additional customers to stop by.

Schedule your Open House for a date that does not coincide with any other local attractions or events, to maximize your attendance.

Most importantly, send a Direct Mail advertisement to your customers to let them know what is going on and when to be there! Having a Direct Mail piece in hand is a great reference that customers will leave on the counter or refrigerator, reminding them about the event and your specials. Additionally, be sure to put a lot of great offers in the advertisement. Not just on one or two units, but a wide variety of units, parts, accessories, apparel and service. This will allow you to have “something for everyone” and increases your chances of having deals that a wide variety of customers can take advantage of.

Every dealership and every location is different, but these tips will definitely make your next event or open house a success!

Head over to our Direct Mail Samples page to take a look at many different pieces that are perfect for your next open house or event and Contact Us to get started today!

If you do not have enough room in your budget to send a Direct Mail promotional piece, our Email Marketing Services will give you a great way to effectively and efficiently advertise your events to your customers at a lower cost. Visit our Powersports Email Marketing page for more information.