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JetBlue is the latest brand to insert itself into a cultural conversation--this one about an athlete in the news. JetBlue has made its voice heard on the "issue" of gay athletes, creating a quick, social show of support for newly-out NBA player Jason Collins. The Washington Wizard announced via Sports Illustrated yesterday: “I’m a 34-year-old N.B.A. center. I’m black and I’m gay.read more

NBA player Jason Collins came out as gay in Sports Illustrated today, igniting a flurry of discussion and receiving an outpouring of support online.
"I didn't set out to be the first openly gay athlete playing in a major American te...

This morning, journeyman NBA center and former Stanford All-American Jason Collins became the first current professional male athlete to come out of the closet. Because of prior comments from some athletes, there was a widespread fe...

The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent about Collins since yesterday—except for N...

The outpouring of support for Jason Collins, the NBA player, who recently earned the title of the first openly gay male athlete on a major American sports team, has been impressive.
JetBlue has raised its flag of support for Collins...