books.google.com - The appeal of semiotics lies in its apparent ability to establish a common framework for all disciplines, a framework rooted in the understanding of the sign as the universal means of communication. Introducing Semiotic provides a synoptic view of semiotic development, covering for the first time all...http://books.google.com/books/about/Introducing_Semiotic.html?id=fSzt6_-ce-gC&utm_source=gb-gplus-shareIntroducing Semiotic