Saturday, 3 November 2012

Big Data and Real Time Analytics in Telecom with Hadoop

Today's telecom network are generating huge data volumes
(in petabytes) and it is growing exponentially overtime.The
data can be structured and unstructured in nature. This data is containing
wealth of information and a timely analysis against this data can reveal wealth
of information, that can be used for improved customer satisfaction, better business
plans and roll out of new products to target individual customer needs.

Most of the operators make the business and
operational decision by analyzing the data manually and in offline mode, which
can’t provide better services, offerings to users in real time. Offline
analysis of big data increases the response time, which puts pressure on the
profitability of business in the competitive market.At the same lot of
technology investment is done in back end infrastructure to support the offline
analysis. Increased cost of infrastructure and lost opportunities because of
offline analysis of data is one of the biggest challenges for the telecom
operators that need to be addressed.

The data flowing through telecom networks resides in
different systems, applications, databases e.g. billing, inventory, network
management systems, network element and other applications.In a typical setup,
offline ETL processes aggregates the data from various sources and stores it
into traditional BI system for further analysis by operators. E.g. determine
the network usage and performance, user experiences etc., which impacts the profitability
of the business.

The solution of the above problem is real time
analytics, which would help operators to correlate data, taking action and
decision in real time. It will help operators to improve their businesses,
networks, better customer experience and make it more profitable. Operators
today are looking for this kind of solution, which analyze the discrete,
unstructured and huge data in real time and enable them to optimize the
networks, taking actions in real time, provide better services to their high
value customers.

As data volume is growing, Hadoop is becoming the
frameworks of choice for ad-hoc massive scale offline batch analytic. However
the serious limitation of Hadoop is that it cannot be used to make the real
time decision. HFlame, a product from Data Advent(www.hflame.com)
breaks this limitation of Hadoop. HFlame transforms the customer’s existing
Hadoop infrastructure into real time data analysis infrastructure. With HFlame,
Hadoop platforms are capable of running continuous analysis on data streams
stored inside Hadoop file system (HDFS). HFlame uniquely empowers enterprise to
run real time big data analytics without introducing any additional technology
component (e.g. data storage or data processing APIs). With HFlame, same Hadoop
platform can meet both offline and online data analytics needs of enterprise
and deliver instant insights without needing any alternate technologies.

Because of HFlame’s nature to analyze the data at real
time by running Map-Reduce jobs continuously, the resource usage is maximized
and up to 10x smaller Hadoop cluster can produce the same analysis results in
same/lesser amount of time needed by a much larger traditional Hadoop cluster. HFlame cuts down traditional hadoop batch analytics processing
time by more than 95%. Analytics that would otherwise take hours to finish, can
report results in less than a minute.

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