You deserve much more than a sign in the yard, flyers in a box and an occasional open house. You deserve an agent who will be at your side from listing to closing, ensuring that your property sells smoothly and you get the most money possible from the sale.

Selling Property

sound advice on selling your property

You're ready to sell your property. And, while you're looking forward to seeing the word "SOLD" posted from the curb, you know there's a lot to consider along the way. One of your first decisions is to select a real estate company and real estate agent who'll join you in the process.

You deserve much more than a sign in the yard, flyers in a box and an occasional open house. You deserve an agent who will be at your side from listing to closing, ensuring that your property sells smoothly and you get the most money possible from the sale, including:

Price your home strategically so you're competitive with the current market and price trends.

Recommend staging strategies your home to cast a positive light on the features most important to buyers.

Optimize your home's Internet presence, including plenty of photographs and a description of your property.

The local real estate market expertise of our KW team means we're able to interpret all data that dictates the optimum pricing strategy, so your property will be priced to sell. Every market is unique - from Pretoria to Johannesburg to Cape Town, the Northern Cape, the Western Cape and Port Elizabeth - so our marketing plans and staging strategies effectively target and attract your potential buyers. We dig deep to learn the unique selling points of your property and neighborhood. It's a formula for success.

Of course, we'll take the time to listen, understand your challenges and goals, and answer any questions you may have along the way.

Things to consider when staging your home...

It's a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions.

Did you know well-placed furniture can open up rooms and make them seem larger than they are?

Or that opening drapes and blinds and turning on all lights make a room seem bright and cheery?

It's a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions.

Factors to selling...

Factor 1Reason for Selling

It is often more emotional to sell a home than to buy a home and the reason for selling your home may be a determining factor in the urgency of the sale. The urgency may also have an effect on the price of the property.

It is important to take the following factors that can influence the sale of your home into consideration:

Reason for selling:

Price

Location

Condition of Property

Size

Design / Style

Accessibility to schools, colleges, malls and access roads

Factor 2The cost of selling

It is very important to first calculate the expenses that may be incurred while selling your home. This knowledge is absolutely necessary because it helps you to determine a good price for the house, as well as the potential profit that you can realize. The cost of selling your home includes factors like the commission to be paid to the agent, capital gain taxes, bond cancellation fees, advertising costs, electrical certificates and clearance certificates.

Factor 3Price

The most important factor when putting your home on the market to sell is setting the right price. The price at which your property is marketed can make or break the deal.

Over-pricing of the property may result in:

A smaller buyers' pool;
Prolonged stay in the market that will result in lower offers being submitted.

Under-pricing of the property may result in:

You losing money on your investment;
A buyer offering an even lower amount due to a negative perception about the property or area.

Factor 4Location

Although you cannot do anything about the location of your property, the location plays a very important part in the marketability of your property. It is therefore important to take the following into consideration:

Is your property price in relation to what the market offers in your area?

Have you over-capitalised for the area in which your property in situated?

Is your property a fixer-upper?

Factor 5Condition of Your Property

Once you've found a home you love, the next Factor is making a compelling offer. It's important to remember that a home is an investment and your agent will give you information on the properties in the neighbourhood to help you ensure you take an informed decision. Look to your agent to explain and guide you through the offer process.

The three basic components of your offer to purchase are price, terms, deposit, transfer and bond costs.

Price is the amount you are willing and able to pay.

Terms cover the suspensive or special conditions as well as the financial and timing factors that will be included in the offer.

Deposit, transfer and bond costs are those costs over and above the bond amount which you qualify for.

Factor 6Size

Just because you love a particular property doesn't mean that it's perfect. In fact, this is where reason has to trump emotion. Your agent must issue you with a seller declaration form with respect to possible defects known to the seller. It is, however, recommended that have a property inspection done (which we highly recommend you attend) that will expose hidden issues. This way you'll know what you are getting into before you sign closing papers.

Your main concern is the possibility of structural damage. This can come from water damage, shifting ground, or poor construction when the house was built.

Don't sweat the small stuff. It's the inspector's job to mark everything discovered no matter how large or small. The inspectors report may be long, but, things that are easily fixed can be overlooked for the time being.

If you have a big problem show up in your inspection report, you should bring in a specialist and if the worst-case scenario turns out to be true, you might want to walk away from the purchase.

Even if your home passes inspection, you'll still need to buy a home owner's insurance policy that protects you against loss or damage to the property itself.

Factor 7Accessibility

Accessibility is major issue in many parts of the country. This is usually accessibility to good transport links, main roads, shopping centres, schools and other educational institutions. Once again you cannot do anything about the accessibility to any of the above but it does play a role in the price of your property.

There is a higher demand for properties in the catchment area of schools and/or other educational institutions with good reputations and easy access to all the major routes in and out of the area.

What is different about a Keller Williams agent?

Real estate is a local business and there are many factors that determine the value of your property and the marketing strategies we'll use to get it sold. Our experienced real estate professionals can help you determine the right move.

Your needs always come first. At Keller Williams Realty, we provide the service we agree to, in the ways that work for you, whether once a week, once a day, by phone, email or text message. That's how we'll do it. You'll always be kept in the loop.

From listing to closing, you'll know the status of our marketing efforts, the offers on the table and the factors leading to a successful closing once an offer is accepted. We'll agree on the communication method that works best for you.

Experience & Expertise

The complexities of your real estate transaction will be well-handled. Smoothing the way for your listing and sale, we will capably remove many potential challenges before they have the opportunity to appear.

Marketing

Your home will get the exposure it deserves. Our unique marketing systems maximize your property's exposure to buyers. Neighborhood tracking tools and automated buyer calling systems allow us to reach active buyers who want to know about your listing.

Staging

Your home will put its best foot forward. Homes sell because of correct pricing and great presentation. We know what it takes to make the terrific first impression that will get your home sold.

Pricing

Your home will be priced right for the market, adjusted as needed, and will sell quickly. With a keen understanding of both the big picture and the very latest local and neighborhood listing and sales data, the information we need is at our fingertips.

Satisfaction

We guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and my cancellation guarantee protects your right to end our relationship if you're disappointed.

And it doesn't stop there. At KW, we have an entire toolbox that helps us to serve you:

Technology

The systems in place to streamline the home-selling process for you

Leading-edge tech tools and training give us the edge in effectively finding the perfect home for you!

Knowledge

A knowledgeable and professional real estate agent

We stay ahead of trends in the real estate industry through our comprehensive, industry-leading training curriculum and research resources – including Keller Williams University. It's what prepares our team to provide you with unparalleled service.

Teamwork

A committed ally to negotiate on your behalf

Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, we're confident that every Keller Williams professional shares the common goal of serving our clients at the very highest level possible.

Reliability

Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. We firmly believe that oursuccess is ultimately determined by the legacy we leave with each client we serve.

Track Record

The backing of a trusted company, Keller Williams Realty

We're proud to be affiliated with one of the largest real estate organizations in the world! The strong growth of Keller Williams Realty is proof that when you offer a superior level of service, word spreads fast.

Our agents are on a different level because they are constantly trained, coached, assisted, motivated and most of all APPRECIATED.