Bella Bargain: Clearance Sale on Bourjois

It's out with the old and in with the new, as Sephora says au revoir to Bourjois. Word on the street is that the brand may be popping up at Target (it's already happening in Australia), but until then, check out the clearance sale. It's a little picked over, but you can still score 25 percent discounts on summery items such as bronzers — not to mention good prices on staple items like mascara.

Okay so I went to Sephora today during my lunch hour & the sales lady didn't have the slightest clue as to what I was talking about. I even spelled out B-O-U-R-J-O-I-S, twice! And she said she had never heard of it. I told her I saw it on the website, and she quickly told me they don't carry everything you see on the website. Ok I can understand that, but to be working at Sephora and never had heard of the brand at all? Really?

I wonder how these decisions happen. Did the manufacturer decide that they'll make more money by lowering prices and going mass market and turn Sephora down? Did Sephora think the brand was becoming too mass marketed and didn't feel it was exclusive enough to carry? Or did it just not sell well?