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Some Observations on the Wagon Trade
By W. F. Pape, Wagon Sales Department
This rainy summer has unquestionably hurt the wagon business. Shrinking felloes have bulged to fill their tires, and creaking spokes have taken a new hold on the hub. The farmer has been able to make his old wagon hold to¬ gether for one year longer, and the manufac¬ turers have had to find their consolation in blaming the weather, which lodged the grain, drowned the corn, and blighted the wagon crop.
The manufacturer is not downcast, however, for he knows it will not always rain, and he knows the chances are that next summer will produce enough sunshine to bring the old wagon down with a crash and help the wagon business make up for lost time.
Furthermore, and this is what I want to em¬ phasize to our organization, there is the biggest crop this country has ever grown to be hauled to market this fall. By all the laws of reason, this bumper crop should brighten up the wag¬ on business before 1915 goes out.
There are a few things our sales organization should have in mind when it goes out to get the wagon business this fall.
The good roads movement has made the farmer gauge his load by what his wagon will haul rather than by what his team will pull. In the good-road sections—and the automobile has made them many—those wagons are in great¬ est demand which will haul the greatest loads. There is where Weber, Columbus, aud other
IHC wagons come in. Impress this on the dealer's mind — the farmer already knows it — and make him prepare to meet the demand for the strongest wagons built. Show him how and why our wagons are the strongest in the world, and you will get his business.
It is certainly worth mentioning that IHC wagons won the highest prize at the Panama- Pacific Exposition at San Francisco, and are thereby established as the world's best wagons. Hereafter our wagons take their place in the grand prize class along with machines bearing the names McCormick, Deering, Osborne, etc., which have been receiving highest prizes as long as international expositions have been held.
Remember, also, that the "Yardof Wag¬ ons" is one of our strongholds. It solves the dealer's wagon problems, and if rightly pre¬ sented, will get his business.
Our dealer's catalogue, which should be off press by January 1st, will mark a departure in wagon catalogues. The new catalogue will con¬ tain the first comprehensive price lists and specifications that have ever been issued on standardized wagons.
Things are constantly happening in our wag¬ on department which keep it ahead of the times and abreast of tlie progress maintained by our other great departments. This fall's wagon business should be good, and we are doubly prepared to get our share.

Harvester World magazine was first published by International Harvester Company in October of 1909. From 1909 to 1946, Harvester World functioned primarily as an employee magazine, carrying news from various factories, branch houses and dealerships around the world. The magazine included biographical sketches of employees; notices of retirements and promotions; announcements regarding new company initiatives or building projects; and a variety of other news relating to nearly every facet of the company’s world wide operations. The magazine was published by the company’s Advertising Department, and also functioned as a way for headquarters to communicate with dealerships. In 1946, the magazine was redesigned and eventually shifted from an employee magazine to a more customer-oriented focus. By the 1950s, most Harvester Articles were human interest stories centering on the people and organizations who used International Harvester products. At the same time, photography became an increasingly important element in the content and presentation of the magazine. The magazine was discontinued in 1969.

Some Observations on the Wagon Trade
By W. F. Pape, Wagon Sales Department
This rainy summer has unquestionably hurt the wagon business. Shrinking felloes have bulged to fill their tires, and creaking spokes have taken a new hold on the hub. The farmer has been able to make his old wagon hold to¬ gether for one year longer, and the manufac¬ turers have had to find their consolation in blaming the weather, which lodged the grain, drowned the corn, and blighted the wagon crop.
The manufacturer is not downcast, however, for he knows it will not always rain, and he knows the chances are that next summer will produce enough sunshine to bring the old wagon down with a crash and help the wagon business make up for lost time.
Furthermore, and this is what I want to em¬ phasize to our organization, there is the biggest crop this country has ever grown to be hauled to market this fall. By all the laws of reason, this bumper crop should brighten up the wag¬ on business before 1915 goes out.
There are a few things our sales organization should have in mind when it goes out to get the wagon business this fall.
The good roads movement has made the farmer gauge his load by what his wagon will haul rather than by what his team will pull. In the good-road sections—and the automobile has made them many—those wagons are in great¬ est demand which will haul the greatest loads. There is where Weber, Columbus, aud other
IHC wagons come in. Impress this on the dealer's mind — the farmer already knows it — and make him prepare to meet the demand for the strongest wagons built. Show him how and why our wagons are the strongest in the world, and you will get his business.
It is certainly worth mentioning that IHC wagons won the highest prize at the Panama- Pacific Exposition at San Francisco, and are thereby established as the world's best wagons. Hereafter our wagons take their place in the grand prize class along with machines bearing the names McCormick, Deering, Osborne, etc., which have been receiving highest prizes as long as international expositions have been held.
Remember, also, that the "Yardof Wag¬ ons" is one of our strongholds. It solves the dealer's wagon problems, and if rightly pre¬ sented, will get his business.
Our dealer's catalogue, which should be off press by January 1st, will mark a departure in wagon catalogues. The new catalogue will con¬ tain the first comprehensive price lists and specifications that have ever been issued on standardized wagons.
Things are constantly happening in our wag¬ on department which keep it ahead of the times and abreast of tlie progress maintained by our other great departments. This fall's wagon business should be good, and we are doubly prepared to get our share.