Nespresso opens in George Street with a chic soirée

Nespresso has announced the opening of their new Sydney flagship Boutique on George Street. The unique retail experience allows shoppers to explore the journey that Nespresso undertakes to bring their customers high quality coffee – from farming through to production and recycling – reflecting their commitment to sustainability and a circular economy. Located at 345 George Street, the new Sydney flagship Boutique will provide an immersive, premium and innovative destination for the ultimate coffee experience.

Loïc Réthoré, General Manager of Nespresso Australia and Oceania, explains “As the retail landscape continues to evolve, it’s important that we provide our customers with an innovative bricks-and-mortar experience. The new Nespresso Sydney flagship Boutique is all about a simplified and holistic customer journey that focuses on our sustainable coffee practices and celebrates our unique coffee story.”

As a leader within the coffee category, the new boutique concept highlights Nespresso’s commitment to sustainability using many integrated elements. To demonstrate this commitment, the boutique contains tabletops made from recycled coffee grounds, wood that has 100% been sourced from Forest Stewardship Certified (FSC) trees, technology to conserve energy and water and a capsule recycling collection point. The Boutique even features lush greenery spaces embedded with coffee plants and foliage to mimic the coffee plantations that are part of the Nespresso AAA Sustainable Quality™ Program.

Mitch Monaghan, Nespresso Coffee Ambassador, says of the new concept boutique “The new architecture allows us to showcase Nespresso’s ambition to become the highest quality and the most sustainable coffee brand in the world. It’s a choice we have made to allow our customers to get a closer understanding of the brand and experience the bean-to-cup journey themselves.”

The new Nespresso boutique concept and open format was designed by award winning architecture and interior design practice Universal Design Studio; which was founded by Edward Barber and Jay Osgerby. The Sydney flagship Boutique also takes inspiration from the iconic The Rocks area of Sydney; using local stone supplied from Gosford quarries, bronze in the handrails and elements of the flooring.

The Sydney George Street Boutique has been designed to invite customers to explore new coffee tasting rituals and experiences, including:

A Sensorial Welcome: Upon entering each Boutique, Coffee Specialists introduce guests to the vast range of coffees. At this station, guests can get hands-on with the coffee grounds inside a capsule, discovering the aromas and then finishing with a taste of the final product.

Discovery in The Lab: As guests continue their journey through the Boutique, perusing the machines and accompanying accessories, a Coffee Specialist will assist them in exploring the coffee range further. They can taste two coffees side-by-side in order to better understand their personal taste preferences.