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Acquiring Traffic

I'm Falling In Love With Facebook

Everett Knag

Monday, December 15 2014

Who Wants To Open a Franchise?

Social media marketing

I’m falling in love with Facebook, and here’s why:

If you’re like most, you probably assume that social media is a marketing channel full of thirteen year old girls.

Yes, if you run untargeted social media ads, you’re certain to get low quality traffic, but you might be surprised that Facebook ads can be(and should be) one of your highest quality traffic sources!

Facebook is my favorite way to

target high quality individuals

encourage website visitors to return (via remarketing),

Analyze Our Target Demographics

The best part is, this all comes at costs similar to our other popular SEM channels.

For Franchisors, Success In Social Media Advertising Depends On Two Things

How compelling their ads are

How well they can answer the question “Who Wants To Open A Franchise”

Lucky for us, Facebook has been busy gathering, buying, and aggregating data about Facebook users! They’ve tied all that information back to Facebook profiles so that YOU can send them relevant ads. They have a million ways to target people.

Here are 10 Randomly selected Facebook targeting settings

Net Worth and Income

Business Owners

Office type (home, corporate, small office)

Business Purchase History

Political and Non-Profit donation history

Household composition

Page Likes

Home Value

specific Interests and/or Hobbies

And my favorite “Has the user purchased milk recently”

The kinds of people who visit FranchiseHelp.com

This screenshot shows us an overview of the types of people that visit FranchiseHelp.com.

Topping the List are all categories comprised of affluent and ambitious individuals who are actively seeking further professional success.

And the kinds who don't Visit FranchiseHelp.com

Here we learn that the people least likely to go to franchisehelp.com are groups of low income rural parents and grandparents

The most common occupations of FranchiseHelp.com Visitors

jobs that franchisehelp.com visitors avoid

Demographics Of FranchiseHelp Lead Submitters

What type of person actually submits a lead to become a franchisee via franchisehelp.com?

What we have found is that education and relationship status are some of the most predictive factors when evaluating if a population is likely to be interested in franchising.

People with higher income tend to be more interested in franchising via franchisehelp.com

Lastly, the most significant indicator of a franchisee is always age

Now Compare these franchisehelp.com audiances with people who currently own a franchise. You might be surprised how similar they are.