Lenovo attacks consumer market with swanky IdeaPad U300s #Singapore

The world's third largest PC maker Lenovo is doing a big makeover with its brand as it pushes more aggressively into the consumer space. To achieve this, it is the tech sponsor for Fashion Night Out , a global shopping extravaganza initiative that is in its third year. Showing off their latest IdeaPad U300s Ultrabooks at the glitzy fashion event, Lenovo hopes to increase their brand awareness amongst consumers. Lenovo's Fashion Night Out With brand recognition currently hovering around 12 percent in the US, according to Nick Reynolds, Lenovo's executive director of integrated product communications, Lenovo has much more room to grow as a brand. "We have great engineered products, but it's sad that not that many people know about us," he said. Hence, the big marketing blitz on their new IdeaPad ultrabook, which Lenovo hopes will be a halo product that changes consumer perce...