Announces global expansion of incremental revenue optimization later
this year

January 24, 2018 09:00 AM Eastern Standard Time

BOSTON--(BUSINESS WIRE)--Nanigans,
the leader in performance advertising software, today announced record
international business growth in 2017. Following its North American
launch of incrementality
optimization, and bolstered by the momentum of the in-house
advertising movement, Nanigans reported 49 percent year-over-year growth
in annual Software-as-a-Service (SaaS) revenue from markets outside of
North America.

The company will expand access to its incremental revenue platform to
the European and Asia-Pacific markets later this year, where demand is
high. Nanigans’ clients in those regions have expressed interest in
leveraging the platform to advertise to consumers based on predicted
incrementality as a way of generating higher net-new revenue for their
digital media spend.

“eMarketer has forecast
that retail ecommerce sales worldwide will rise to $2.8 trillion in
2018, with more than half of that coming from the Asia-Pacific market.
This marks the first time ecommerce sales will surpass 11 percent of
total retail sales worldwide,” said Ric Calvillo, co-founder and CEO of
Nanigans. “With more retailers than ever relying on ecommerce to build
customer relationships and grow revenue profitability, effective digital
advertising is playing an increasingly critical factor. Across our
global customer base, advertisers are demanding new solutions to measure
and optimize this key driver of their business.”

As the most mobile-focused region of the globe, Asia is a leader in the
current ecommerce boom. Mobile commerce sales in India will total
$16 billion in 2017, an increase of 60 percent, the largest growth
rate of any country tracked by eMarketer. Hopscotch,
an Indian online retailer of baby products, taps Nanigans’ platform to
reach high-value shoppers and increase purchase rates and average order
values.

“We’re taking a very customer-focused approach to advertising and we’re
seeing record high customer retention,” said Anirudh Dharmagadi, head of
marketing at Hopscotch. “Nanigans’ predictive ad optimization enables
Hopscotch to more profitably grow sales revenue. By bidding and
budgeting our dynamic ads with a sharp focus on ROI, we can more
effectively reach our most profitable customers. Nanigans and
improvements in our business operations over the past year have helped
us scale our ad spend 6X, grow purchase rates 9 percent and increase
return on ad spend 7 percent — all resulting in millions of dollars in
new revenue for Hopscotch.”

About Nanigans, Inc.Nanigans arms marketing teams to drive
incremental revenue with the most powerful and transparent cross-channel
buying platform. Sophisticated commerce advertisers currently optimize
more than $700M in annual ad spend through the Nanigans platform.
Nanigans is headquartered in Boston with offices in New York, San
Francisco, London, Singapore and Seoul. For more information on
Nanigans, please visit www.nanigans.com.