Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Soft Drinks Packaging in Germany

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Executive Summary

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PROSPECTS

Convenience trend impacts packaging preferences in soft drinks

Demand for on-the-go beverages in Germany, in line with the convenience trend, is highlighted by increasing consumption of soft drinks in smaller and lighter pack sizes and the shift from glass and PET bottles to metal beverage cans. Several soft drinks manufacturers, such as domestic player Gerolsteiner, have introduced smaller pack sizes.

New returnable packaging legislation to impact packaging

With new food and beverage packaging legislation coming into force on 1 January 2019, many packaging changes are expected over the forecast period regarding disposal of bottles and liquid cartons. In order to create a better environment for recycling, legislation sets targets to reduce packaging waste and increase usage of returnable packaging.

Packaging marketing attracts new consumers

Soft drinks and packaging manufacturers are looking to engage with consumers through the use of innovative and practical container shapes, colours, changes in labelling and extensive marketing campaigns with nationwide outreach. German juice manufacturer Becker’s Bester added a new juice to its portfolio which, unlike glass bottled counterparts, comes in a shaped liquid carton.

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