Did you give it your “all” today?
If you’re like me, you might not go “all out” without a goal to crush, a project to complete, or a beast to vanquish.
Since I completed my biggest fitness challenge, Ironman Wisconsin, I’ve become more relaxed in my pursuit of athletic goals. I didn’t plan a race calendar this … Read More

Hey swimmers, have we got a new piece of training gear for you! Kiefer is excited to add the Kiefer Core Kickboard to our lineup of quality kickboards. Trust us – this board is different. And might I personally say, better than anything else out there.

Explaining Swimming’s 15 Meter Mark
New swimmers, swim parents, coaches, and aquatics directors must all learn the 15 meter resurfacing rule or underwater 15 meter rule. Swimmers need to know this rule because breaking this regulation results in disqualification – ouch! Certain techniques used by swimmers cause them to spend more time swimming below the surface … Read More

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Kiefer's 65th Anniversary

Even before starting our company in 1947, Adolph was a noted innovator. During his U.S. Navy service he launched his own swimming survival training regimen that saved countless lives. This was only the beginning... Learn More ›