marketing

We love golf here in Augusta, so here’s a neat little tidbit we thought we’d share. Even though Arnold Palmer is over 80 years old and had his professional heyday back in the 50s and 60s, he is still a viable marketing icon. Let’s put it this way – he earned $36 million in endorsements […]

Here’s living proof that you can sell anything if you market it right. Pickle Juice Sport is an up and coming sports drink that supposedly will help get rid of sports-related cramps in a matter of seconds. The pickle juice drink was created by founder Brandon Brooks and started out as a novelty drink back […]

How do you use Facebook to grow your business? It’s the Holy Grail to success with social media outlets that every business is looking for. Everybody has a Facebook page, and everybody is trying to get the attention of the potential customer base. When someone is successful at cutting through the clutter, it’s time to […]

Conventional wisdom says that the main users of social media are the young and technological savvy, but a new report from the Pew Research Center indicates that more than 50% of adults are now using social media on a regular basis. There’s been a dramatic increase in adults flocking to the Internet over the […]

One mistake a lot of businesses make is to do their advertising in short bursts, instead of keeping a steady message out in the marketplace. Sometimes the short term approach is done in order to save money, or to focus all your money on promoting one big sale or campaign. The problem with that is […]

The first thing a lot of our clients ask about is advice on how to manage their Facebook pages. The tendency is to believe that once a Facebook page is set up, then all the work is done – but quite the opposite is true, because this is when the real work begins. In order […]

With so many distractions in the marketplace today, it can be easy to lose focus with your marketing message. It is tempting to tell your potential customers about all the different products and services you offer, but in the end, it can end up being a long and boring laundry list. The key is to […]

One of the most difficult aspects of marketing a business is designing or redesigning a logo. A logo is more than just an object that is put on your sign or a company t-shirt. It should embody the culture of your company or organization. Your logo will be a representation of your company for many […]