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Privacy Terms

We at Hapag-Lloyd AG (also referred to as “HLAG”) respect your privacy. We are aware that you expect us to handle responsibly the personal data you entrusted to us. Therefore, we pursue a policy which aims at the coherent and comprehensive protection of your personal data. Please continue reading if you want to learn more about our privacy policy.

These Privacy Terms govern the collection, processing and use (hereinafter all together referred to as "processing") of personal data if such data relating to you are processed when using our website and/or our app; or if data are processed in the course of the initiation or execution of a contract; or if you contact HLAG to receive information from us. When handling personal data, we act in strict compliance with the relevant legal data protection regulations and the following principles.

1. Data reduction and minimization

We respect the principle of data reduction and data minimization. This means that we collect, further process and use as little personal data relating to you as possible.

2. Personal data and consent

We will process your personal data to the extent necessary for the initiation, implementation or termination of a pre-contractual or contractual relationship. Please see below for more details. Likewise, we will process data you voluntarily provided us with, for example, when you ask us for information regarding HLAG and its services.. Furthermore, we will only process personal data if you consented, unless we are legally authorized or obliged to collect and further process personal data relating to you. If we process data solely based on your informed consent we will only use the data for the purposes stated in the consent procedure and within the scope outlined. For example, we will only inform you about our services after you have properly consented or indicated by other means that you would like to receive promotional information from HLAG.

You may revoke or withdraw your consent at any time with immediate effect for the future. Upon receipt of your message, we will delete your data unless we are legally obliged or authorized to retain personal data relating to you. Please send your revocation notice to the address indicated in Section 16 of these Privacy Terms.

3. Data processing related to the provision of Hapag-Lloyd services

The provision of Hapag-Lloyd´s services often requires the processing of personal data. The processing of personal data may be necessary both prior to the conclusion of a contractual agreement (e.g., in order to provide you with a quotation) and during the implementation of a contract with you (e.g., shipping details). Such data, which are necessary to provide you with our services, may include but are not limited to:

Shipping information (such as (i) shipping-related contact details like the shipper's and consignee's name, physical address, email address and telephone number, (ii) signature for proof of delivery, (iii) account number, and (iv) information given to us that helps us access locations to which we provide service) and information provided to us regarding the content of certain shipments, but only to the extent an identifiable person can be linked to such content

Information that enables us to verify an individual's identity

Names, email addresses and telephone numbers of others to whom we are asked to send information or shipments

Tax-identification number in circumstances in which you request services for which this information is required

Other personal information that may be provided to us to obtain a Hapag-Lloyd service

When you provide data to Hapag-Lloyd, please ensure that data are relevant, accurate and necessary for the business relationship. In particular when you are providing us with data relating to a third person, bear in mind the common data protection principles which apply.

When we pick up or deliver a shipment or provide other services, we may obtain physical location data. This includes, for example, data identifying the actual location of a physical address using information such as GPS data, geocodes, latitude and longitude information, and images of the various locations.

Certain areas of the Hapag-Lloyd website require registration, in particular areas related to e-business applications. Information obtained from users of these areas may also be used for Hapag-Lloyd´s marketing activities, within the limits of the applicable law.

Certain shipment data will be provided to the authorities of the country of transit or destination for customs and tax clearance or for security screening, as required by the laws of the respective country.

The information provided would usually include but may not be limited to: shipper’s name and address, receiver’s name and address, description of the goods, number of pieces, weight and value of shipment.

We may transfer the personal information we process regarding you to countries other than the country in which the information originally was collected. Primarily, in order to provide you with our services, the data will be transferred to other companies within the Hapag-Lloyd Group, but may also be transferred to agents operating on behalf of Hapag-Lloyd, and other affiliated entities. Please be aware that Hapag-Lloyd works with a number of partners to provide you with the best possible service (e.g., sub-contractors such as trucking companies, terminals, depots). This may require, within the boundaries set by law, the transfer of personal data to these partners and service providers.

Please be also aware that we may not be able to provide you with our services if you partly or fully disagree with the processing of personal data relating to you.

The countries to which data are transferred may not have the same data-protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will protect that information as described in these Privacy Terms and in accordance with applicable law. In case of cross-border data transfer between jurisdictions, we will follow the more strict legal provisions. We use contractual protections for the transfer of personal information among various jurisdictions (including, for example, the European Commission's standard contractual clauses) and we regularly work with our partners and service providers on measures to ensure the full compliance with the applicable data protection laws.

Further information is available in the respective section of these Privacy Terms regarding the data processed in relation to the use of our website and app.

For your rights to access and control personal data relating to you, please consult the respective section in these Privacy Terms.

In case you have further questions or would like to learn more about your personal data being processed at Hapag-Lloyd, please contact us by using the contact information provided in Section 16 of these Privacy Terms.

4. Automatically generated personal data

Using our website may lead to an automatic processing of personal data relating to you. Data processed may include in particular the name of your provider, your IP address, browser type, and system software, as well as the websites visited before, including keywords used for searches and the sites from which you have been transferred to our site (e.g., search engine or linked content). In all the aforementioned cases, processing is carried out in a way which does allow your identification, as we are potentially able to link between such metadata and data directly relating to you (= identifiable data). Such linkage is carried out in order to monitor the technical performance, reliability and security of our system.

If you subscribe to our newsletter, we will, due to technical reasons, automatically track whether you opened our newsletter, and whether you have accessed from the newsletter content which had been linked in our newsletter (both internal and external links).

5. Cookies

If you use our website, small text files will be used which are stored on your computer (so-called "Cookies"). We use cookies to facilitate and to improve the use of our website.

Our cookies allow (re-)identification of recurrent users during visits to our website; however, no directly identifiable personal data, with the exemption of static IP addresses, will be processed. To offer you the best possible service and website experience, we may use both "permanent cookies" and "session cookies".

Data stored in permanent cookies allow us to provide you with a comfortable use of our website, as these cookies allow us to identify recurrent visits. Data will only be used by us for this specific purpose.

Deactivation of permanent cookies does not affect the usability of our website.

Data stored in session cookies only affect your current visit to our website and will allow us to provide you with our services and give you the opportunity to make full use of our services, as well as experiencing a more comfortable use of our website.

When you disable session cookies, we cannot guarantee that you can make full use of all services we provide. The website may be partly or fully dysfunctional.

If you do not want cookies to be stored on your computer, you can change your browser settings (information can be found in the help function in the menu bar of your browser). Cookies already stored on your computer can be removed by deleting temporary files.

6. Hapag-Lloyd App

Through our website you have access to the Hapag-Lloyd app. Due to providing the app on the website, Hapag-Lloyd AG is subject to the provisions of the German Telemedia Act (TMG), and specifically to the relevant data protection provisions of §§ 11 to 15a TMG. In case you are using the Google Play App Store of Google Inc., the Windows App Store of Microsoft Inc., or the iTunes App Store of Apple Inc. for the download, please carefully read the data-protection terms of these app stores. Further details can be found in the document "Hapag-Lloyd App: Terms of Use and Privacy Policy", which is accessible on our website.

By using our mobile app, you may be subject to a similar analytics technique as described for the use of cookies on computers (see above under Section 4). Again, no directly identifiable personal data will be processed by us. Within the app, the eTracker technology (www.etracker.com) may collect and store data for marketing and optimization purposes. Based on these data, user profiles may be created under a pseudonym, but such data are not associated with an identified or identifiable person. Data collected with the eTracker technology will, unless we have obtained the prior explicit consent of the person concerned, not be used to identify the user of the app and will not be merged with personal data relating to the bearer of the pseudonym.

After the launch of our app, technical installation and technical performance data from our iOS, Android and Windows apps are collected.

Please also refer to the separate Privacy Policy, which is available for the app. If you disagree with the processing of such data, and in particular if you do not agree with processing of pseudonymous data by eTracker, please do not install our app, or uninstall it. Due to technical reasons, it is not possible to use our app without consenting to the data processing outlined above.

7. Social Media Integration

Our website contains hyperlinks to social media (so called "social plugins") operated by third parties. The functionality of these social plugins, in particular the transfer of information and user data is not activated by visiting our website, but only by clicking the hyperlinks (social plugins). Once you click on any of these links, the plugin of the respective social media tool will be activated and your browser will establish a direct connection with the server of this social media tool.

If you click on the social plugin while you are visiting our website, a transfer of your user data to the respective social media network and the processing of your data through the social media network may occur. If you activate any of the social media plugins on our website while you are at the same time simultaneously logged into the respective social media tool with your personal account for that social media tool, the information that you have visited our website and that you have clicked the plugin on our website may be transferred to the social media tool and may be processed and stored in relation to your account with this social media tool.

To prevent such processing in relation to your account with the respective social media tool, you need to log out of your account before clicking the plugin link. You may also prevent the activation of social media plugins by adjusting the add-on settings of your browser, for example, by installing a so-called script-blocker such as „NoScript“ (http://noscript.net/).

To learn more about the purpose and scope of data processing by social media tools, and to receive further information about the processing and use of data relating to you, as well as your rights and detailed instructions how to protect your privacy, please refer to the privacy terms of the respective social media tool. For the data processing that is initiated by clicking on the social plugin on our website, the respective social media tool is solely responsible.

To enable you to obtain more detailed information on the privacy terms of social media tools, we would like to reference to the social media tools currently embedded into our website.

On our website, we currently use social plugins of the social media tools Facebook and LinkedIn, as well as the micro-blogging service Twitter.

These services are offered by Facebook Inc., LinkedIn Inc., and Twitter Inc. respectively. Technically, social media plugins used by these third-party providers are cookies as described under Section 4 of these Privacy Terms. Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. Detailed information regarding plugins used by Facebook is available at: https://developers.facebook.com/docs/plugins

Due to the integration of the social media plugins into our website, the respective social media tools may obtain personal data relating to you if you activate the plugin, even if you do not have an account with the social medial tool or if you are not logged into your account of the respective social media tool.

Such information (including your IP address) may be directly transferred from your browser to a server of the social media tool provider and will be processed there. The social media tool providers Facebook, LinkedIn and Twitter process personal data relating to users from EU/EEA countries, according to information that has been made available publicly, within the EU. Data relating to users who reside in a country outside the EU/EEA may be processed in the United States of America or another third country.

Hapag-Lloyd cannot be held accountable for the data processing of such third party providers. In case data relating to you, which have been obtained within the EU/EEA, are transferred by the third party provider to servers outside the EU/EEA, you shall be aware that HLAG has no legal or technical influence thereon.

8. Marketing and Re-Targeting

Personalized Information

Our websites make use of so-called re-targeting technologies. We use these technologies to make our internet offers more interesting for you. This technique allows internet users who have already shown an interest in our services to be provided with tailored information on the websites of our partners and other third parties. The use of this marketing approach by our partners is undertaken on the basis of a cookie technology and an analysis of previous user behavior.

Facebook

Hapag-Lloyd AG makes use of the Facebook Custom Audience pixel. A Custom Audience pixel is a tiny piece of Java script code that we have incorporated into each of our web pages. This piece of code provides a series of functions for transmitting application-specific events and user-defined data to Facebook. We use Custom Audience pixels to record information about the way visitors use our website. For this reason, each of our web pages contains a Custom Audience pixel. This pixel records information about the user's browser session, which it sends to Facebook along with a hashed version of the Facebook ID and the URL viewed.

We do not use the Facebook Lookalike Customs Audience service, and we do not provide Facebook with any information from our customer-relationship-management system or any other central database controlled by HLAG. As such, we do not transfer or disclose any personally identifiable information to Facebook or combine any information obtained in connection with these terms with personally identifiable information. By using our site, you agree and confirm that you are aware of the use of Facebook-generated pixels for targeted online advertising.

You may also deactivate the remarketing-function of „Custom Audiences“ at https://www.facebook.com/settings/ . Please be aware that you must be logged in to Facebook in order to be able to adjust your settings.

LinkedIn Website Re-targeting

Hapag-Lloyd AG is using the remarketing tool (Website Re-targeting) provided by LinkedIn Inc. LinkedIn installs a simple piece of code to our website that places a cookie onto the browser of our website visitors. Through LinkedIn's conversion tracking and website-demographic features, Hapag-Lloyd AG can understand what happens after a LinkedIn user clicks on our ad by using analytic methods and systems provided by LinkedIn that allow us to send data to LinkedIn and its affiliates about actions that people take on our websites or mobile applications ("Event Data"). We use this service to provide you with targeted information regarding services and events of Hapag-Lloyd AG.

LinkedIn and Hapag-Lloyd AG both adhere to the relevant EU data-protection law. Hapag-Lloyd AG does not receive any personally identifiable data from LinkedIn, but will only receive aggregated, fully de-identified information regarding our customers and users. Hapag-Lloyd AG does not provide LinkedIn with personally identifiable data from our central operational IT systems (such as CRM or CSV data).

If you would like to opt out the use of your data for re-targeting, online-behavioral advertising or interest-based advertising, Hapag-Lloyd AG will honor any such opt-outs without any undue delay. You may block cookies, change the settings of your browser add-ons, or contact us via the contact details provided in Section 16 for further guidance and help.

Bing Ads

HLAG uses Bing Ads to promote our business online. To more effectively market our services, we use a small text file known as a cookie to record the completion of your transaction. If you contact us online, the destination page will have code on it that will help us understand the path you took to arrive on that page. Bing Ads has confirmed that any information that is gathered will remain anonymous and cannot, and will not, be used to identify you.

Browsers, such as Internet Explorer and Mozilla Firefox, let you delete cookies and choose what types of cookies you want to allow on your computer. Please check Help for your browser to learn how to delete cookies or change the privacy level on your computer regarding the Bing Ads cookie.

Please be aware that an opt-out may influence your experience on this website.

Google AdWords

This website uses Google AdWords and, in doing so, its conversion tracking feature as well. If you come to our website by clicking on a Google ad, Google AdWords will add cookies to your computer. These cookies become invalid after 30 days and do not serve as a means of personal identification. If you visit specific pages of the AdWords customer's website and the cookie has not yet expired, both Google and we, the customer, can see that the user clicked on the advertisement and was redirected to the current page. Every AdWords customer receives a different cookie. Cookies can therefore not be tracked over AdWords customer websites.

The information collected with the help of the conversion cookies are used in the creation of conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers receive information about the total number of users that have clicked on their advertisement(s), and how many of these customers were redirected to a website with a conversion-tracking tag.

However, these AdWords customers do not receive any information which would personally identify the users. If you do not wish to participate in the tracking process, you can block the Google AdWords conversion-tracking cookie by changing your browser settings (block cookies from the www.googleadservices.com domain). Google's privacy statement on conversion tracking is available at www.google.com/intl/de/policies/privacy

Google Analytics

This website uses Google Analytics, a web-analytic service provided by Google, Inc. (www.google.com). Google Analytics uses "cookies", text files which are stored on your computer and which allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is generally transferred to a Google server in the USA and stored there. However, in the case of the activation of the IP anonymisation on this website, your IP address will be previously abridged by Google within the member states of the European Union or in other states parties to the Agreement on the European Economic Area. Only in exceptional cases, will the full IP address be transferred to a Google server in the US and abbreviated there. IP anonymisation is active on this website.

On behalf of Hapag-Lloyd AG, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website usage and internet usage. The IP address provided by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the Google cookies from being saved by setting your browser settings accordingly.

Where users have chosen to enable Google to associate their web and app browsing history with their Google account and to use information from their Google account to personalize ads, Google will use data from its signed-in users together with your Google Analytics data to build audience lists for cross-device remarketing. In order to support this feature, two things will happen: First, for users on this site, Google Analytics will collect Google-authenticated identifiers associated with users’ Google Accounts (and therefore, personal information). Second, Google Analytics will temporarily join these identifiers to this site's Google Analytics data in order to support our audiences.

9. Third-party access to your personal data

The collection, processing and use of personal data is carried out by us and by other companies of the Hapag-Lloyd Group, or external data processors who process data on behalf of us and who are contractually and legally obliged to comply with applicable data protection standards. In the latter two cases, we will ensure that Hapag-Lloyd Group companies and external service providers comply with the relevant legal data protection rules and the obligations arising from these Privacy Terms. We adhere to the legal requirements stipulated in the EU General Data Protection Regulation (and if applicable, relevant national law), unless more stringent legal requirements are applicable, which supersede the EU legal framework.

Other than in the cases explicitly outlined, third parties will have no access to your personal data. We particularly refrain from selling your personal data. Only in case of administrative request or a legal obligation, we may be forced to transfer your personal data to the competent authority exercising such a request. The same applies in case of a court order regarding the transfer/disclosure of data relating to you. In case of an administrative, legal or judicial request for data transfer, we will assess in each individual case whether the transfer is compliant with the principles enshrined in the EU General Data Protection Regulation. If deemed necessary, we may take legal actions against such order or request.

10. Data security

We have taken technical and organizational measures to protect your personal data against loss, alteration, theft or access by unauthorized third parties. Our processes are compliant with Art 32 ff. of the EU General Data Protection Regulation, and/or with the applicable national laws and standards.

11. Rights of Data Subjects

Hapag-Lloyd AG will process personal data in accordance with the rights of data subjects under relevant national or international law. As the HLAG is based in the European Union, it adheres to the rights of data subjects under the EU General Data Protection Regulation. When a person makes a subject-access request, the request has to provide HLAG with such information as it may reasonably require to enable it to confirm the identity of the data subject (this is very important in avoiding claims from the real data subject in the case of requests that are not bona fide).

b) We try to be as open and transparent as we can be in terms of giving you access to your personal data. You are entitled to be aware of and be able to check the lawfulness of any processing of personal data relating to you.

c) You are entitled to have your personal data rectified if it is inaccurate or incomplete. If HLAG or one of its affiliates has disclosed such data to third parties, we will inform you.

d) You have a legal and personal “right of erasure” which is also known as the “right to be forgotten”. Upon your request, HLAG will close your account/registration and remove your personal data as soon as reasonably possible from all of our records unless a lawful reason exists for us to retain some or all of it.

e) You have a right to ‘block’ or ‘suppress’ the processing of your personal data by HLAG under certain circumstances, but we are still entitled to store just enough of your personal data to ensure that the restriction is respected in future.

f) You are entitled to obtain (in a commonly used and machine-readable form) and reuse your personal data that you have provided to us (via consent or contract performance) and which we process by automated means for your own purposes across different services and free of charge. HLAG will respond to a request without undue delay, and within one month whether or not we decide to action your request. Where we decide not to, HLAG shall inform you of your further rights.

g) Subject to any relevant GDPR exceptions, HLAG shall not take any potentially damaging decision concerning you as a result of using automated processing operations without human intervention. HLAG will ensure that you have the opportunity to obtain human intervention, express your point of view, and obtain an explanation of the decision, and challenge it.

To exercise your rights as a data subject, please contact our Data Protection Officer (for contact information please see below in Section 16). Alternatively, you may also get in touch with any other organization within the Hapag-Lloyd Group you have been in contact with.

12. Children and minors

We do not process personal data relating to children and minors under the age of 16 years, unless we are legally obliged to do so. If we become aware that data were transferred to us or collected by us relating to children and minors under the age of 16 years without the informed consent of a parent or legal guardian, we will delete such personal data without any undue delay.

13. Deletion and blocking of personal data

We delete personal data relating to you if the business purpose for which data have been processed ceases to apply, or if applicable data protection rules require us to delete personal data relating to you. In case the data processing was solely based on the informed consent obtained from you, we will delete data relating to you after you have revoked or withdrawn your consent (see also Section 2), unless we are legally authorized or obliged to retain data relating to you.

At your request, we will block personal data relating to you fully or partly, unless there is a preponderant, overriding legal interest of Hapag-Lloyd in the continuation of the data processing. In order to facilitate the exercise of your data-protection rights, please let us know in detail to what extent and for what duration which data shall be blocked. If technically feasible, you will be able to stop the processing and the use of data relating to you for specific areas and purposes by doing so.

14. Payment Information

In our e-business systems (subject to registration), you may be required to provide payment data and you may be able to use payment service providers, such as credit card or online payment providers (e.g., PayPal Inc.). When HLAG uses a third-party payment processor, we do not store credit-card details, but instead rely on the third-party service provider to process personal data in order to provide these services. Please check the respective service provider for the relevant privacy terms and the compliance with the applicable laws. If you have questions regarding our use of payment-service providers, please get in touch with us. Contact details are provided in Section 16.

15. Hyperlinks

The website of Hapag-Lloyd AG may contain hyperlinks, which refer you to content provided on websites operated by third parties. As HLAG is not legally responsible for the content and the data protection compliance of such third-party-operated websites, we kindly ask you to closely pay attention to the respective privacy terms of these third-party-operated websites.

16. Data Protection Officer at Hapag-Lloyd

For questions regarding the collection, processing or use of personal data relating to you; or in case of a withdrawal of an informed consent regarding the disclosure, correction, blocking or deletion of data, please contact us at:

In addition to the internal Hapag-Lloyd data protection supervision by the Data Protection Officer, the German Federal Data Protection Act provides supervisory bodies, which help you to enforce your rights. For Hapag-Lloyd AG, the competent authority of the Free and Hanseatic City of Hamburg is responsible, which can be contacted at:

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