Shooting B-roll

…Obviously when you are shooting a promotional video you want to focus on the…script or the narration or the interviews…but an equally important element are the visuals.…This is where you can really add some production value…and make your life a lot easier in the edit room.…Any time I have somebody sitting down in the chair or featured in my…video I want to make sure I also get lots of good visual shots.…Of them in action doing whatever it is they do.…So…I want to make sure I get some reverse angles,…some close-ups, I would like to do little flybys.…

And I like to make sure I add movement to the video wherever possible.…If you own a slider, you definitely want to break it…out and try to get at least a few moves.…It can add so much production value and it doesn't take that much extra time.…And you can always add some movement even if you don't have a slider.…By simply doing some hand held fly bys or pans,…anything you can do to add a little bit of movement.…And life and energy to those images will go…a long way to helping out your production value…

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Released

12/19/2013

For aspiring filmmakers, promotional and corporate videos can be a great way to earn extra money and experience. But getting your next job means doing each one you've landed exactly right. Learn the logistical, business, and storytelling aspects of shooting video for hire and discover how to make your clients happy. Watch Anthony Q. Artis build a promotional video for Creative Letterpress, a small printing company that's looking to reach new customers and enhance their website with video. Along the way, he'll share practical advice for drafting a project proposal, choosing your equipment, making creative decisions as you roll, and putting it all together in post-production. From the subtleties of pleasing clients to the business basics of setting up your own production company, this course is full of crucial, commonsense advice for filmmakers of all levels.