Postscript: The Google Vs. Le Meridien Revisited article for Search Engine Watchmembers takes a closer look at how the ruling does not completely forbid bidding on trademark
terms but does highlight how bidding suggestion tools can make search engines more liable in such cases.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.