How morag started their logo design journey

Summary

Require new logo for hotelsreviewed.com which is easily readable and identifiable. A simple logo based on 'hotelsreviewed.com' with an icon added on left of site name perhaps. The site is a hub for hotel data and, ideally, icon should reflect this.

Company name

hotelsreviewed.com

What inspires you and how do you envision the design for your business?

Tagline:
none

Desired Color Scheme:
red/white/grey/black

Desired Style:
simple and bold

Accepted File Formats:
PSD/TIF/PNG

Colour-scheme will be dependent on red background colour of page header - see existing header at http://www.hotelsreviewed.com - hex value is #FF0066.

Currently, the logo is just the site name within a speech-bubble. Ideally I'd like to keep the speech-bubble (maybe integrated into the 'o'?).

I have seen a few styles which I like - listed below - but feel free to submit your own ideas.

Logo needs to be 'reversible' ie one version can be shown on site against red background, other version can be shown on web and in print against a white background.

UPDATE:

Ideas for icon -

1. Hub. I seem to remember a logo, possibly the old SitePoint logo, which consisted of a small circle inside a larger circle. The larger circle was in fact made up of 4 arrow heads. The tails radiated outwards. The tails were too narrow for my liking, but the arrowheads forming a circle is something I like. But 3 or 5 arrows, not 4. 3 would be simpler, but a bit more difficult to achieve probably.

2. Speech bubble circle. A circle which is actually made up of 3 or 5 speech bubbles, with the tails radiating from the centre. Think of the Yin/Yang symbol but with 3/5 parts instead of just 2. Keeps with the hub idea, and also integrates the speech bubbles (opinions).

3. Hurricane. Now I realise that this might have negative connotations in the US, but as the site is aimed at the European market, this should not be a problem. The idea is to have arcs make a circle, with the arcs all radiating from the centre. Hurricane evokes idea of power, with all lines going into the center, as opposed to coming out. I like this idea - site relies on input too.