Type Sampler PDF

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Years ago, by happenstance, designers Nancy Mazzei and Brian Kelly found an old decrepit typewriter in an abandoned lot with tall grass in Brooklyn. They kept it around their apartment for two years. Then one day they decided that it was time to move and they planned to throw the old typewriter away. But it was so beautiful they wanted to keep at least a part of it. So they decided on keeping the keys. They kept the keys in a brown bag until one fine day the keys were introduced to a camera. It was a match made in heaven that resulted in some beautiful quirky images of typewriter keys. These images were the inspiration for Backspacer. They were scanned, traced and turned into a working typeface by Zuzana Licko.

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Backspacer Round $39.00

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Backspacer Square $39.00

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Backspacer $65.00

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All typography is an arrangement of elements in two dimensions. The right placing of words and lines is as important as the creation of significant and effective contrasts, and is an integral part of it. As type today stands by itself, without the addition of ornament, we have become more sensitive to it not only as words and lines, but as part of the design of a page. The sizes and weights of type used depend first and foremost on the contents, but almost always we have scope to choose a larger or smaller size or to alter the graphic appearance of some of the lines. A line need not be full out to the left but may be moved a little or a lot to the right. Here begins true design, the shaping of the graphic form.
Every shape exists only in relation to the space around it. The same line has a totally different effect in a large or small area of white space. In either case the line can be so placed to achieve the best effect; but the placing and its overall effect will probably be quite different in each case. It follows that there is a “right” position for every shape on every occasion. If we succeed in finding that position we have done our job.
Jan Tschichold, Basle 1935.

All typography is an arrangement of elements in two dimensions. The right placing of words and lines is as important as the creation of significant and effective contrasts, and is an integral part of it. As type today stands by itself, without the addition of ornament, we have become more sensitive to it not only as words and lines, but as part of the design of a page. The sizes and weights of type used depend first and foremost on the contents, but almost always we have scope to choose a larger or smaller size or to alter the graphic appearance of some of the lines. A line need not be full out to the left but may be moved a little or a lot to the right. Here begins true design, the shaping of the graphic form.
Every shape exists only in relation to the space around it. The same line has a totally different effect in a large or small area of white space. In either case the line can be so placed to achieve the best effect; but the placing and its overall effect will probably be quite different in each case. It follows that there is a “right” position for every shape on every occasion. If we succeed in finding that position we have done our job.
Jan Tschichold, Basle 1935.

About Emigre

Emigre, Inc. is a digital type foundry based in Berkeley, California. Founded in 1984, coinciding with the birth of the Macintosh computer, the Emigre team, consisting of Rudy VanderLans and Zuzana Licko, with the addition of Tim Starback in 1993, were among the early adaptors to the new technology. (More...)