The two Microsoft services top off a list of bad corporate identity overhauls including Kraft Foods and Hilton Worldwide. So what did Armin Vit, co-founder of UnderConsideration, and the site’s readers not like about the Bing logo?

When I first posted the new logo for Microsoft’s search engine I blasted it for using scaled typography then “Bob,” who designed the logo at Razorfish, informed us that “All the letter forms were made from scratch.” I think I preferred to think this nastiness was done unknowingly than fully premeditated. Congratulations, Bing!

It’s the typography. To typophiles, as you may remember from my post in June, the Bing letters look stretched and overly geometric. But to the layperson, such details are barely noticeable.

As for the new MSN logo, unveiled when Microsoft launched an MSN redesign in November … many Brand New readers liked the new MSN butterfly, but the new font – or butchering thereof – was the problem.

Vit went ahead and said the new MSN typography “suffers from Bing syndrome.”

“The butterfly icon might get a passing grade, if I were extra generous, but the typography is simply ridiculous,” he wrote. “It wants to be cool and modern but it suffers from complete lack of typographic decency.”

I’m no design expert, so I’ll withhold judgment. What do you think of Microsoft’s new Bing and MSN logos?