The multiplication of marketing channels and devices (computers, mobiles and tablets) concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. It therefore raises the question of how to measure the performance of each marketing channel? … read more »

First- and third-party data are tried and true sources for digital advertisers. Second-party data – the data shared through a direct partner relationship – presents a new opportunity. Forging the right partnerships – and making the most of your partner’s … read more »

A programmatic revolution is happening, and advertisers are in the thick of it. Unless you’ve got a programmatic dictionary on hand, it may be difficult to remember all the central concepts, acronyms, and metrics. The ABCs of Programmatic from Marin … read more »

Retargeting has been a breakout tactic since marketing made the shift from analog guess-and-test programs to real-time programmatic campaigns. But how are advertisers currently leveraging retargeting across their marketing mix? AdRoll surveyed 1,000 marketers and analyzed their campaign data from … read more »

Over the last decade, mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and mobile marketing, in turn, has developed into … read more »

This white paper from SiteSpect explores 12 strategies for maximizing conversion rates by examining the elements that are either helping or hindering the customer experience. Once you thoroughly understand these strategies, you can use multivariate testing and site optimization to … read more »

By 2019, over 70% of digital ad spending will be on mobile ads. Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent and cohesive experience to potential customers regardless of … read more »

In this year’s Facebook by the Numbers report, AdRoll reviewed data from over 800 million impressions across 215 advertisers running retargeting campaigns on Facebook on desktop, Facebook on mobile, and the web. Highlights include: Key performance metrics for Facebook on … read more »

On the modern web, most users take powerful search for granted. When it comes to search on individual websites, however, it is rare to come across a search engine that comes remotely close to the convenience and intelligence of search … read more »