My recommendation is that you talk to customers and prospective customers and learn everything you can about them: What are their pains? Kadient , a software firm in the Boston area, took this to new heights, using cardboard cutouts and developing complete personalities of target customers. Let’s call this “customer intimacy.. Jon Miller, VP, Marketing and Co-Founder at Marketo says that one of the principles of lead nurturing is that it must be valuable to them, and not just you. He advocated companies go talk to customers. Blog posts.

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FEARLESS COMPETITOR

MARCH 30, 2010

[2009, Customer] My thought leadership interview at Marketo

Recently, Marketo — a marketing automation company with an extremely popular blog called Modern B2B Marketing contacted me and invited me to share my expertise in B2B demand generation with their readers. Here are the questions Marketo asked, along with my answers: (Marketo) How did you first get started with online B2B Marketing and what do you like best about it? Jeff) In early 2009, I observed what happening in the world of B2B sales and decided to get involved. decided to pen the white paper, How to Find New Customers , which Marketo generously sponsored.

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RECENT POSTS

JULY 18, 2013
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FEARLESS COMPETITOR[2009, Customer] How Marketing Made Simple TV beats the pants off of Find New Customers – a better revenue model

'Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). This is why: Find New Customers, the sales lead generation company , has worked with firms like Protegrity, Comodo and KeyedIn to help them with their BtoB demand generation programs. Find New Customers is a services business.

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CONNECT THE DOCS

OCTOBER 15, 2009

[2009, Customer] ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Marketo's Modern B2B Marketing. Get Customers. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Get Customers. Blogs. via Beth Harte). Books.

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FEARLESS COMPETITOR

JULY 18, 2013

[2009, Customer] How Marketing Made Simple TV beats the pants off of Find New Customers – a better revenue model

'Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). This is why: Find New Customers, the sales lead generation company , has worked with firms like Protegrity , Comodo and KeyedIn to help them with their BtoB demand generation programs. Find New Customers.

In my opinion, if your Marketing & Sales organizations do this together, they'll not only improve their alignment, but also the results they achieve: Engage in a customer immersion. What matters is the customer -- not the product, service or solution. They should map out the customer decision process and create buyer personas. Using that information, they should determine how to best interact with customers throughout their entire buying cycle. Ensure customer-enticing value propositions. Enjoy! loved the challenge, flexibility and creativity.

Some of the top highlights I pulled from the tweets include (plus a couple comments on how to learn more): Focus on content and match it to buyer personas (Looking to do this? Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead. SEOAlicia : Use your own photos w/ real employees to attract your buyers' personas, says Meerman Scott.
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She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. An example of a strategic objective: To increase interactive online dialogue with our prospects and customers about the benefits of collaboration technology. messaging storyline for a marketing strategy is a documented approach to address the informational needs of each buying segment (persona), at each stage of the buying process in relation to the problems your offerings address. Marketo's Modern B2B Marketing.
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2009 was the year in which Marketing Automation really took off. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Manager, Inbound Marketing, Marketo. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Data-centric marketing must pave the way to greater customer intelligence, because the value of data can decline very quickly. predictions.
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Blogroll The Forrester Blog for the Interactive Marketing Professional (my old blog) The Forrester Blog for Marketing Leadership Professionals Web Strategy by Jeremiah The Altimeter by Charline Li Groundswell by (mostly) Josh Bernoff the red on marketing blog by Rebekah Donaldson Buzz Marketing For Technology by Paul Dunay Marketing Interactions by Ardath Albee Modern B2B Marketing by the team at Marketo Digital Body Language by Steve Woods of Eloqua B2B Marketing Mix: Will Online, Social Tactics Lead? Pattie McBride Says: June 29, 2009 at 1:31 PM Enjoyed the Blog! brand.
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