Archive for September 19, 2017

In this post, we share a CRO case study from Protalus, one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment suffered by roughly 85% of the population. Misalignment is the cause of most back, knee, and foot pain. Back pain alone is estimated to be worth 0 billion a year.

Summary

We (with Protalusâ€™ team) increased direct sales by 91% in about 6 months through one-click upsells and CRO.

Based on the direct sales increase, current run-rate revenue, the “Virtuous Cycle of CRO”-fueled growth rate, and revenue multiple for their industry, we estimate this will add about million to the companyâ€™s valuation over the next 12â€“18 months*.

A concrete example of the Virtuous Cycle of CRO: Before we increased the conversion rate and average order value, Google Adwords was not a viable channel. Now it is, opening a whole new floodgate of profitable sales! Ditto for at least two other channels. In part due to our work, Protalusâ€™ annual run-rate revenue has grown by 1,212% in less than a year.

* Protalusâ€™ core product is differentiated, patent protected, and high margin. They also have … Read the rest