BharatBenz – the new brand from Daimler for India

German automobile giant Daimler AG has unvieled a new brand for India named ‘BharatBenz’. With the increasing demand of commercial vehicles in India, Daimler aims to gain maximum foothold with this new brand in the segment. The new brand BharatBenz will be limited to commercial vehicles like buses and trucks from Daimler Group in India.

Under BharatBenz brand, Daimler has invested Rs 4,400 crore at a facility in Oragadam near Chennai which will manufacture 6 to49 tonnes commercial vehicles. Bharat Benz will compete with players like Sweden’s Volvo, Germany’s Man and America Navistar in India heavy vehicle segment.

Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG & Head of Mercedes-Benz Cars -

We would have liked to come to the country earlier but there was a slowdown. We are very clear that we want to take a leadership position in India. We have chosen a very promising product for this market.