Ashley Lichty Appointed to Director of Client Strategy at ProspectMX

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ProspectMX has named Ashley Lichty to Director of Client Strategy. In her new role, Lichty will be accountable for managing 40 or more strategically-based online marketing initiatives.

Ashley Lichty, Directory of Client Strategy, ProspectMX

It was only fitting to promote her to Director of Client Strategy and we are extremely excited to see her succeed in this new role, given her talented skill set.

Lancaster, PA (Vocus)July 26, 2010

One of the nation’s leading internet marketing companies, ProspectMX, is proud to announce that Ashley Lichty is promoted to Director of Client Strategy.

Lichty will be responsible for conducting extensive research into current and potential client’s industry, business goals, traditional marketing tactics and expectations. In doing so, she can effectively develop internet marketing initiates created for an overall internet marketing strategy. With a current roster of over 40 clients and growing, including Fortune 500 and Inc. 500 as well as various B2B and e-commerce related businesses, Lichty will be accountable for managing 40 or more strategically-based online marketing elements. Her efforts will ensure that clients not only meet, but exceed their internet marketing goals and objectives. She will be reporting directly to Michael Frey, CEO.

“I have high hopes to increase client retention by developing innovative and in-depth strategies, helping the client to better understand how these tactics contribute to reaching their overall objectives,” states Lichty. “I also hope to continue increasing overall customer service and client satisfaction with ProspectMX.”

“After serving a total of 3 years as a Content Manager and PPC Specialist, Lichty excelled in managing proposal development and PPC campaigns for clients,” states Frey. “It was only fitting to promote her to Director of Client Strategy and we are extremely excited to see her succeed in this new role, given her talented skill set.”

Lichty is a Google Adwords Qualified Professional and Microsoft AdCenter, AdExcellence Certified. She holds a Bachelors in Mass Communications with a Major in Journalism and Minor in Professional Writing from Elizabethtown College.