IRI CEO on How “Artificial Intelligence Will Automate the Simple.”

April 14, 2017

IRI’s President and CEO Andrew Appel recorded a podcast with BevNET during the recent IRI Growth Summit,” a three-day conference designed to help CPG manufacturers, retailers and media industry executives understand the opportunities and challenges presented by big data.

Appel discusses IRI’s efforts to detangle and optimize an ever-evolving and complex web of sales and consumer data, noting there will be a “43X increase in annual data by 2020.” He also explains why he believes that “voice is the next platform” for data collection, and shares his thoughts on nascent efforts to personalize food around individual DNA and why IRI is to expanding its use of artificial intelligence to “automate away the simple.”

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