No matter what you do for a living, if you can write well, you’ll be a step ahead. On this episode, writer and editor Jennifer Robenalt visits the studio to chat all things writing. Jennifer has more than 25 years of experience, working with companies like Porter Novelli, British Airways, and SXSW Interactive. She also runs her own company, JHR Communications, advising writers across all verticals.

We discuss how to immediately draw readers in with a killer lede, why it’s best to write for your audience instead of your client, and words that should cause alarms to go off in your head when you see them. We also go over some of our biggest writing pet peeves and share a few delightful mnemonic devices for remembering all those tricky words out there.