Monthly Archives: April 2015

In a world of digital marketing that’s 24/7 with ubiquitous connectivity from anywhere, anytime, marketers’ need for tools is greater than ever. Content Marketing in particular offers a competitive landscape where the effectiveness and efficiency offered by the right mix of tools can make the difference between feast or famine.

There are many categories of content marketing tools since content and consumer pursuit of information is the backbone of the web experience. Here are some of the content marketing tool categories that come to mind (not too different than a high level list of marketing tools actually).

Content Planning

Content Research

Content Creation

Content Curation

Content Distribution

Content Promotion

Content Optimization

Content Measurement

Content Reporting

Obvious content marketing tools include the class of enterprise platforms and services that many large brands are using including Contently (content marketplace), Kapost, NewsCred, Skyword and Percolate (content marketing software), UberFlip (content marketing automation), new content marketing platforms like the one from Curata and much anticipated tools like Cintell (customer intelligence).

Wisdom of the Crowd – I’ve published lists of content marketing tools here in the past but these sorts of resources warrant regular updates. In addition to the near-daily pitches I receive and my own research, I reached out to my network on Facebook for new content marketing tool suggestions.

The result? An A to Z list (and then some, 45 tools in all) of new and many not so new but highly useful content marketing tools to help you solve content planning, creation, promotion and measurement challenges. This is by no means a comprehensive list but it is a collection of the content marketing software companies that are top of mind amongst my own social network.