My short experience in "new economy" and advertising makes me think a lot how much new and old economy assets keep so much distance from humanity. People acquire importance only from how much scores/audience/money they could bring.

In a world that start thinking to a virtual economy (that means no real money) could real people became useless for AD?.

A lot of people still believe that working in internet should be a kind of game. On the other side a lot of people that look at culture and art still ask themself: what is it useful for?

In the Berlusconi age (the emperor of italian AD, that always fails in the internet sector), culture has became the useless branch of economy, because culture now in Italy doesn't mean business. This makes me think that "thinking" (as action opposite to "believe"), reading, having an own culture, making arts ...

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My short experience in "new economy" and advertising makes me think a lot how much new and old economy assets keep so much distance from humanity.
People acquire importance only from how much scores/audience/money they could bring.

In a world that start thinking to a virtual economy (that means no real money) could real people became useless for AD?.

A lot of people still believe that working in internet should be a kind of game.
On the other side a lot of people that look at culture and art still ask themself: what is it useful for?

In the Berlusconi age (the emperor of italian AD, that always fails in the internet sector), culture has became the useless branch of economy, because culture now in Italy doesn't mean business.
This makes me think that "thinking" (as action opposite to "believe"), reading, having an own culture, making arts and critics, may start making this people (people that do these things) "USELESS" from the point of view of "media" and "polls", the imposed reality of people that rule.

So why not creating a PURE ADDED VALUE like Happyman (like other famous italian firms did) to sponsor social critcism ?