Don't change A-Treat formula

A-Treat sodas line a shelf in a store in the Lehigh Valley. (DONNA FISHER, THE MORNING CALL)

Opinion: Changing A-Treat is a bad idea

The suggestion by Don Cunningham, CEO of Lehigh Valley Economic Development Corp., that A-Treat should be rebranded "as a new, hip, cool kind of soda" defeats the whole purpose of keeping A-Treat on the market. People love the soda as it is now and as it has been for years.