Email marketing is an important instrument in the getting the word out. A vital tool to inform and engage members. Using email is second nature, using it correctly is not. Email as part of the communications strategy is one of the most effective digital strategies. The tricky part comes when deciding what to send and how often. The great part about email marketing, while its low on the tech scale, it’s high on returns and always evolving. Let’s look at some of the ways to increase engagement, open rates, inspire action and build your credit union’s brand.