Footwear Projection Mapping Is a Kickass Way To Sell Sneakers

A pair of Merrell Bare Access 2 shoes completely wrapped in a form-fitting white suit appear to magically float over a white pedestal. But the real magic starts when a projector turns the static display into a free-standing commercial that could in theory be used to show off all the ways to configure the shoe, and all the extreme adventures someone could have while wearing them. Velcro, your title of world's greatest shoe innovation is officially in jeopardy. [