The online catalog includes the most recent changes to courses and degree
requirements that have been approved by the Faculty Senate, including changes
that are not yet effective.

Courses

The online catalog includes the most recent changes to courses and degree
requirements that have been approved by the Faculty Senate, including changes
that are not yet effective.
Courses showing two entries of the same number
indicate that the course information is changing. The most recently approved
version is shown first, followed by the older version, in gray, with its
last-effective term preceding the course title. Courses shown in gray with only
one entry of the course number are being discontinued.
Course offerings by term can be accessed by clicking on the term links when viewing a specific campus catalog.

Marketing (MKTG)

279 [COMM] Professional Persuasive Communications 3 Basic psychological principles of influence and the development of persuasive professional communication skills for career advancement and as life skills.

360 Marketing 3 Course Prerequisite: Certified major [any college] with 60 semester hours. An introduction to the marketing process and the strategic managerial decisions that are made with regard to product, price, promotion, and distribution. Credit not allowed for MGMT 101 if credit already earned in MKTG 360. Typically offered Fall, Spring, and Summer.

368 Marketing Research 3 Course Prerequisite: MKTG 360; certified major or minor in the College of Business. Use of secondary and primary data to facilitate marketing managers' decision-making capabilities; applied marketing research techniques including focus groups, surveys, experiments and statistical analyses; preparation of marketing research reports. Typically offered Spring.

379 Professional Sales 3 Course Prerequisite: Certified major or minor in the College of Business. Theory, principles, and practices of professional sales with special attention to the business-to-business market. Typically offered Fall, Spring, and Summer.

407 Consumer Behavior 3 Course Prerequisite: MKTG 360; certified major or minor in the College of Business. Investigation of social processes affecting consumer decision-making and behavior; models of consumer behavior are covered, as are the psychological phenomena of learning, motivation, and attitude development, and the sociological influences of social class, reference groups and culture. Typically offered Fall.

461 [M] Product Management 3 Course Prerequisite: MKTG 360; certified major or minor in the College of Business. Management of existing products and product lines, and design, development, pricing and marketing of new products in the firm.

477 Promotion Management 3 Course Prerequisite: MKTG 360; certified major or minor in the College of Business. An overview of the managerial approaches and theoretical perspectives relevant to planning, implementing, and evaluating integrated marketing communications strategies.

479 Advanced Professional Sales 3 Course Prerequisite: MKTG 379. Advanced theory and principles of professional sales with special attention to the business-to-business market and an emphasis on the application of theory and principles to selling skills.

480 Business to Business Marketing 3 Course Prerequisite: MKTG 360; certified major or minor in the College of Business. Marketing strategies for creating customer and firm value in business-to-business markets. Typically offered Spring.

495 [M] Marketing Management 3 Course Prerequisite: MKTG 360; certified major or minor in the College of Business Administration; senior standing. Integrative marketing capstone course; the evaluation and design of marketing strategy; covers industry, competitor, and customer analysis with the goal of recommending and implementing an appropriate marketing strategy. Typically offered Fall and Spring.

496 Special Topics V 1-3 May be repeated for credit; cumulative maximum 6 hours. Course Prerequisite: MKTG 360; certified major or minor in the College of Business. May be repeated for credit; cumulative maximum 6 hours. Typically offered Fall and Spring.

498 Marketing Internship V 2-15 May be repeated for credit; cumulative maximum 15 hours. Course Prerequisite: MKTG 360; certified major or minor in the College of Business. Cooperative educational internship with a business, government or nonprofit organization. Typically offered Fall, Spring, and Summer. S, F grading.

499 Special Problems V 1-4 May be repeated for credit. Course Prerequisite: MKTG 360; certified major or minor in the College of Business. Independent study conducted under the jurisdiction of an approving faculty member; may include independent research studies in technical or specialized problems; selection and analysis of specified readings; development of a creative project; or field experiences. Typically offered Fall, Spring, and Summer. S, F grading.

505 Survey of Marketing 3 Course Prerequisite: Admission to the MBA, Master of Accounting, or Business PhD programs. Marketing management; relevance of marketing to company profitability and consumer satisfaction; decision regarding price, product, promotion, and distribution.

506 Marketing Strategy 3 Course Prerequisite: Admission to the MBA program. Marketing analyses needed to recommend and implement a marketing strategy. Includes coverage of industry, competitor, and customer analysis as well as decision factors related to segmentation, positioning, and the marketing mix. Typically offered Spring.

600 Special Projects or Independent Study V 1-18 May be repeated for credit. Course Prerequisite: Admission to the MBA, Master of Accounting, or Business PhD programs. Independent study, special projects, and/or internships. Students must have graduate degree-seeking status and should check with their major advisor before enrolling in 600 credit, which cannot be used toward the core graded credits required for a graduate degree. S, F grading.

702 Master's Special Problems, Directed Study, and/or Examination V 1-18 May be repeated for credit. Course Prerequisite: Admission to the MBA program. Independent research in special problems, directed study, and/or examination credit for students in a non-thesis master's degree program. Students must have graduate degree-seeking status and should check with their major advisor/committee chair before enrolling for 702 credit. S, U grading.

800 Doctoral Research, Dissertation, and/or Examination V 1-18 May be repeated for credit. Course Prerequisite: Admitted to the Business Administration - Marketing PhD program. Independent research and advanced study for students working on their doctoral research, dissertation and/or final examination. Students must have graduate degree-seeking status and should check with their major advisor/committee chair before enrolling for 800 credit. S, U grading.