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Featured article

Benefits of Virtual Tours for Attracting New Tenants

Find out why landlords should always choose a letting agent that can offer 360⁰ virtual tours.

If you are a landlord looking for new tenants in a hurry, choosing a letting agent who can offer viewers a 360⁰ virtual tour of your property can make a big difference. That is why Western Lettings in Glasgow have recently introduced them for all of their properties.

What is a 360⁰ Virtual Tour?

A virtual tour is a collection of slowly rotating images that allow a viewer to navigate around a property, exploring every room in the comfort of their own home. It is the closest thing to actually being in the property and provides a much better sense of what a property is truly like. A good virtual tour will have wide angle views of rooms, highlight the main selling points of the property and use good quality images throughout. Virtual tours are even better when viewed with a virtual reality headset. All of the virtual tours on Western Lettings website support this technology.

What are the benefits of Virtual Tours?

1. Competitive edge

It is well known that potential tenants spend most of their time online when searching for a property to rent. It is also known that virtual tour technology is extremely popular with viewers and properties advertised with this facility are clicked on more often than those without. A letting agent that can offer virtual tours will definitely be giving their properties a competitive edge.

2. Provides more thorough information

It has been shown that a virtual tour keeps viewers focused on a property for much longer. This is because it is more engaging, more accurate and provides much more useful information than a series of static two dimensional images. The 360⁰ sweep enables viewers to see into every corner of every room and makes the flow and layout of a property much easier to understand.

3. Saves time

Virtual tours save tenants time by helping them narrow down the number of properties they need to view in person. The much greater detail and information provided by virtual tours enables viewers to ‘rule out’ properties that are not suitable, from the comfort of their own homes.

4. Reduces the number of property viewings

Only those viewers with real intentions of renting will make arrangements to view a property in person. People interested in viewing the property for any other reason will be satisfied with a virtual tour. This will reduce the overall number of property viewings that are required. This is particularly useful for reducing disruption to the lives of current tenants (near the end of their tenancy) who may still be occupying the property that is being viewed.

5. Attracts distant viewers

Virtual tours are extremely attractive to clients who live further afield. It saves them time and money by substantially reducing the number of properties they will need to view in person. However it is very important that a property is not rented on the basis of a virtual tour alone. A good letting agent will always want to conduct a property viewing with prospective tenants, firstly to get to meet them face to face and secondly to ensure they have seen the property in its entirety.

All landlords know the importance of finding suitable new tenants fast. This is where choosing the right letting agent can make a big difference. A good letting agency will always be looking for new ways to do things better. That is why Western Lettings have recently introduced virtual tours for all of their properties. Not many letting agencies in Glasgow currently offer this service but if they do, remember to check if they charge extra for it. Western Lettings provide this service, alongside their traditional marketing, at no extra cost.

It is clear If you are a landlord looking for help to let and manage your property Western Lettings would love to hear from you. We are award winning letting agents in Glasgow. Please get in touch or give us a call on 0141 357 0436.