Couple of years ago, I’ve seen many brands endorsing
“dead zone” ideas. For example, in Australia, they made
a pepper grinder that if you turn it on by twisting it,
it automatically blocks all the wi-fi signals in the house
making all your mobile devices useless..

This is one of the most exciting news for Bud Light.
They had successfully partnered up with NFL teams (I can’t wait to hear
how they negotiated a deal with different teams)
and able to put their logos their packaging.

THIS IS A GAME CHANGER.

Think about this for a second.

For past couple of years,
the world has been cruel to big beer brands
because of uprising craft beer trend.

But now, instead of competing with other craft beer brands with taste,
Bud Light can expand their business based on fandoms.

This new packaging can make someone angry or someone proud,
putting NFL logos on beer cans is so much more than you think.