Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters

Behind every success, there are multiple mistakes. In the podcast series Mobile Growth Nightmares, hosted by me and Gessica Bicego (Blinkist), we talk about failures, missed opportunities, embarrassing blunders and the lessons learned from them.

This latest episode features Steve P. Young, app marketing consultant and founder of App Masters, based in California. Steve runs a successful podcast himself that’s nearing its 700th episode.

On Mobile Growth Nightmares Episode 4 (!), he talks about how he achieved this remarkable feat, but also about some of the struggles he faced when building his own app marketing company.

Other topics include: ASO, mobile games (paid vs free), and the changing impact of getting featured by Apple. We also talk about Google’s decision to favor apps with higher engagement rates in their ranking algorithm.