"Ben Jackson, Never Finished" 4:00"Our audience of teen athletes was accustomed to seeing Gatorade commercials featuring professional athletes. And as a result, they only focus on the 'win' part of the brand's Win from Within campaign. Then, on Facebook, we met Ben Jackson, a boy with spastic cerebral palsy defying the odds as a wrestler. We documented his story and shared it on YouTube, and ultimately, in a complete reversal, pros were inspired by a teen athlete's will to Win from Within."