The process of marketing positioning of MS Brač Turist d.o.o. hotels was presented in this final paper. Its purpose, importance and place in the mechanism of modern marketing was shown. Metods of analysis, synthesis, deduction and field work were used in the research. Owners and employees of the company, hotels and agency provided information and helped to deliver a complete picture. The final result of the paper is understanding the importance of the market positioning process and the selection of market positioning strategy for optimal application, on which base the company can build profitable long term relationships. Case study of MS Brač Turist d.o.o. hotels helped to obtain detailed insight in the process of market positioning and the choice of strategy. The state of their position in relations to their competitors was obtained by researching the marketing mix of observed hotels' offer. The position of observed hotels is shown as very strong, because of the great decisions made by the management during the life cycle of the company.