Pink Polka | Ultra Multra - Mumbai, India

Pink Polka

Branding

‘A girl should be two things: Classy and fabulous’ believing in the same, a Boutique in Mumbai has setup a stage for all fashionista’s to check and buy the premium designer wears.

We were approached by Pink Polka to create Corporate Identity and Creative’s for the boutique that would combine elegance, classy and traditional values. We worked with PinkPolka to understand the Target audience and build buyers persona so the branding can be tailored accordingly.

The design solution was simplistic yet complex with Brand initials as central focus surrounded by victorian motifs and a pink floral pattern as a background giving it a niche premium designer brand feel. The font choice was also quite carefully undertaken to match the overall layout.