Monthly Archives: April 2009

I have been thinking of late and today found time to write on this favorite topic of mine. Branding Yourself. Lets have a small test. Ask what you are known for among your friends circle, your peers, your work place and of course your clients place. Everywhere people will associate you with an adjective, from good to bad to innovative to maverick to loose talker to nonsense, anything is possible given the circumstances…

So how do you carve that special adjective of positives when it comes to your name. Say if you are a student its much easier. The way you carry among your peers is more than an idea that you wanna be different, not for the sake of it but you want to be really different and stand out in the crowd. May be the way you submit your assignments could be different from the crowd. The way you prepare yourself for a seminar take extra effort in working in a team etc etc will go a long way in making you a brand to reckon with of course among your peers and among your teachers too.

In any profession, the making of brand you is a slow and steady process with real qualities which make everyone envy your potential and more so make them competitive. In your endeavor to make your brand presence felt be careful not to make enemies out there.

Here are some adjectives which could help you being a brand: trustworthy, responsible, smart working, reliable, confident, creative and much more…

Try finding what are the adjectives you are related with. These could be the brand qualities you are looking for.

Will see how to work our way in building a brand in certain special cases one by one in the days to come….

For now, check out personal branding and make a list of to dos and make it known to yourself and make it happen with a small list ofcourse.

That was a pleasant surprise when today morning I learnt that Sarath Babu, the CEO Of Food King, Chennai has decided to take a plunge into politics.

This is one great feeling to see someone who has shown the world to rise from the most downtrodden to the highest order and how by rejecting an offer from MNCs and making idlis. This is in itself is so very adventurous and I know for sure he can be great statesman if the people decide to make him an MP.

I think he should have taken a strategic decision given his success in his business today and most likely if he can win then there is a great hope for Indian politics. Why am so confident is here is a person who still lives at his thatched hutment and knows what is poverty and though he has so many people working for him he is so down to earth and humble.

I did miss a chance to listen to this wonderful and successful entrepreneur at Coimbatore owing to a speaking assignment at a different college at Erode.

I wish him whole heartedly and pray that he makes it to the Honourable MPs list. Then he would know how to feed millions as he is doing today with his Food King.

I have been tied up with professional commitments that I could not write about the last weekend at Melbourne. It was one of the finest first corners and then ofcourse the best if you were Jenson Button. It was no fluke if you ask me the lights to flag was indeed an effort well rewarded by the podium. Barichello coming second was the icing on the cake for Brawn GP. What an incredible dream debut. A history of sorts for a team which was not in the list some 30 days ago.

The team did show that the performance on track was not just a fluke, though the lingering thought if Kubica and Vettel incident did not happen does arise, still it would have altered it a quite a bit.

One thing probably the fans are enjoying is seeing the big names in the lower parts of the time sheets which were a rarity for the past few years.

The results were traded so many times even during the Sunday and it did go on and was reverse traded for Trulli and an act of shame was discovered by FIA on Hamilton and then the results were stripped off for Mc Laren. It was no doubt a shameful act and it deserved the punishment.

Even before the Malaysian GP started Nico was wary of the Twilight race so too was Kubica. The fears came true and the race did happen at such Rainy conditions only to be stopped. The confusion at the track does n’t seem to augur well for the F1 as a whole nevertheless the winner this time is again Button after some 32 laps into the race and being cancelled he continues to lead the championship with 5 points added to his tally of 10 from Melbourne.