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Take a look at the social engagement scores from the media industry versus those from brands and businesses and there is just no comparison. Time and time again the media industry trumps the engagement charts, leaving the rest of the world flagging sorely behind

When social media is planned and executed effectively the results can really pay off but when something goes wrong the effects can be far reaching. It's easy to become absorbed in a social media campaign when you start to develop it but always take time to step back and look at the bigger picture

Research shows that around 100 million people watch at least one video online every day and yet many real estate agents have not embraced the powers of video and used it as a tool to sell property. However, there are several reasons why it's a very good idea:

There are not many social media platforms that have become so successful in such little time as Pinterest. It works as an online bookmark and is primarily a visual platform, making it a great place to showcase your real estate business and connect with peers and prospects.

With over 300 million active users, Google + is a brilliant platform to enhance your online visibility by targeting followers through what it calls Circles, this and the fact that it ties in with search rankings makes it a must for your social media marketing plan.

Twitter has around 255 million active users, according to the company's latest quarterly report, and despite reports that the social network's numbers are declining, its widespread use means it acts as a fantastic way for businesses to directly communicate with prospects and clients.

Facebook is one of the world’s largest communities in existence and where there are a large number of people there is opportunity to market your products. That’s why Facebook is such a popular online marketing platform amongst a number of industries, including real estate.

Initially viewed as a sort of online CV, LinkedIn is now the top social network for business professionals to connect, network and engage with each other, which is why it’s top of the list for my recommended social networks for real estate professionals.

Many real estate agents have social accounts, but a huge number of agents still fail to apply the same relationship building skills they use offline to the ways in which they connect with people online via social media. That's why we created this guide, to show you not only which networks to use but how best to use them to your business advantage.

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If you would like more information on selling your properties or developments through Propertyshowrooms.com, click below to have a quick chat with an Agent Account Manager about our marketing services.

 What Our Clients Say

"
Our first Solus mailshot to the Propertyshowrooms.com database resulted in a positive response and subsequent sales. We have now booked more Solus mailer slots to promote our new projects and looking forward to more success for the coming months
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- Martin Sadler - Operations Director