Let’s pretend that we have just created our first Facebook business page. We also have a personal page that we use regularly. We think we already know and understand this world so we’re ready to get out there and interact with people. And for starters, we...

Another week, another update to Facebook. Seems like Mark Zuckerberg and his team have been pretty busy these past few months, working on various ways to tweak and improve the user experience on the social media site. This Thursday the company plans to unveil yet...

Facebook features for business can be overwhelming to many small business owners — and lost altogether on many more. Before we jump into a couple specific Facebook features and how they affect your company, let me tell you about an experience I recently had. I...

A few weeks back I did a post about why local businesses should be on Facebook (if you missed it, find it here). Now let’s look at how to be on Facebook. In other words, here’s a quick run-down of the do’s and don’ts for small, local businesses...

We’ve all had that conversation with the last holdout for Facebook. You know, that person that insists he/she doesn’t have time for it and that there’s no good reason to be on it. I will go ahead and confess, I was that person. One day it hit me...

Negativity isn’t a “like” for Facebook, as they determine not to add a “dislike” button to the news feed. According to product engineer Bob Baldwin, “Actions on Facebook tend to focus on positive social interactions. Like is the lightest-weight way to express positive...