Back for his third appearance on the show, New York Times best-selling author and entrepreneur Seth Godin joins Brian this week to talk about his upcoming book, What Does It Sound Like When You Change Your Mind? (3:00). You can preorder Seth’s book by clicking here. To start things off, Seth and Brian discuss the concept of “certainty” in creation (11:00), whether writer’s block really exists (20:00), and why Seth used to ask the question “How many gas stations are there in the United States?” when interviewing potential employees (36:00). The two also reflect on different artists and how they approached their work (40:00) and why fear is a signal that you’re doing something right (54:00).

The Moment is brought to you by Upstanders, a new podcast from Starbucks CEO Howard Schultz and Rajiv Chandrasekaran. Hear stories of ordinary people doing extraordinary things to create positive change in their communities. Listen and subscribe to Upstanders on iTunes now.