Insider Secrets from JuE Wong

She may have been trained in classical brand management with a background in commodities, but Singapore-born JuE Wong entered the world of beauty just when the cosmeceutical sector of the industry was starting to really take off. “I was recruited by an emerging dermatology brand to grow their international business and have been part of the industry since,” she says.

The Best Beauty Advice I Ever Received “Growing up my mother always avoided the sun. As a child I lived in Singapore, which is right on the equator, and the sun is very strong there. Staying out of the sun was the first beauty lesson I ever learned and it’s one that I still practice today.”

My Take On Aging “Confidence radiates beauty from the inside out. My anti-aging mantra is everything in moderation, from how much you eat to how often you exercise.”

How Aging Is Affecting Me “My skin is like most Asian women’s skin in that it doesn’t have a lot of wrinkles, but it does lose its radiance. Hyperpigmentation is more of an issue due to the high amounts of melanin naturally found in Asian skin. A good exfoliator and a broad-spectrum sunscreen with SPF 30 are key. It’s important that I use the right products for my skin, get eight hours of sleep, exercise regularly and eat a sound diet.”

Beauty Biz Game Changers “The biggest breakthrough in terms of anti-aging and beauty is the use of retinol during the day. It’s been the gold standard for fighting aging for quite some time but before, women could only benefit from it by using it just at night. All of that has changed.”

Do-It-Yourself Beauty “I really enjoy concocting my own facial and hair masks on the weekends. I use ingredients from my kitchen like olive oil, avocado, egg whites and chamomile tea. I believe that healthy skin is the best kind of makeup.”

The Future Of Beauty “I foresee that the industry will become even more technologically driven so products will be even more efficacious. Inspiration for skin care will still come from dermatologists’ and plastic surgeons’ offices and makeup will be inspired by advancements in skin care.”