& STRATEGIC BUSINESS DESIGN SERVICES

Whether you are just beginning to address your individual or company identity, reposition yourself, or looking to increase and strengthen the awareness of an existing brand, MyGroove Design, Inc., can help you position, create, design and maintain a consistent and powerful brand that extends into all facets of your business. Our alternative approach extends far beyond design. We provide clients with an array of brand consulting services that can be customized so that clients have the option to engage us for small, shorter projects or complex comprehensive brand identity & design campaigns.

June 14, 2014

The 9th annual MyGroove Design Anniversary celebration! - 6.14.14

A SPECIAL THANK YOU...

See HIGHLIGHTS from this year's exclusive PRIVATE event. Click here to see photos.

June 8, 2013

The 8th annual MyGroove Design Anniversary celebration! - 6.8.13

A SPECIAL THANK YOU...

See HIGHLIGHTS from this year's exclusive PRIVATE event. Click here to see photos.

June 2012

NOTE WORTHY GRAPHICS BY MYGROOVE DESIGN, INC.

Hot off the press: Eye-catching designs pique interest.

MyGroove Design is celebrating its 7th anniversary with artist bio handouts. Click here to see full story

May 2012

MYGROOVE DESIGN, INC. - NOMINATED FOR OUR FIRST 'OAKLAND INDIE AWARD'

We are honored to have been nominated for the 2012 Oakland Soul Award Honoring Khalil Shaheed.

This award represents the soul, the essence, and the style of Oakland; this business or artist embraces diversity and creativity, has confidence in their individuality, helps their brothers and sisters, and has no pretensions. Click here to see the nominees for 2012

See highlights and photos from the 4th Annual MyGroove Design Anniversary Celebration.

June 14, 2008The 3RD Annual
MyGroove Design™ Anniversary Celebration

See highlights and photos from the 3rd Annual MyGroove Design Anniversary Celebration.

“Working with Sharee was a phenomenal experience. At the time we were a new company going through the branding and marketing processes and Sharee's insight and creativity gave us the tools we needed to take our business to the next level. Sharee is professional and very timely. I will definitely use her services again and refer anyone in need of a graphic artist or branding consultant."
Cicely J,CRJ Productions, INC and
CRJ Publishing, LLC”

BRAND ASSESSEMENT

Our primary purpose is to perform a thorough review of the individual, company, product, service(s) and current marketing plan to decide the scope, the expectations and deliverables with our clients. Additionally, we acquire in-depth knowledge to understand the dynamics of our client's industry and our client's positioning within it.

brand strategy development

Upon completion of the Brand Assessment, MyGroove Design, Inc., will assist you in the creation and development of your New Brand Strategy. Activities that are within the scope of the MyGroove Design, Inc., brand strategy development process include:

Brand Architecture Development

Our primary purpose is to clarify the relationship between the client's parent brand, partner brands, products and services and endorsements. The brand architecture serves as the blueprint that ensures a uniform starting point for the MyGroove Design™ Ideation Sessions.

mygroove design, Inc., ideation sessions

Here's where we find YourGroove! Whether you are offering several different products or services, your business has grown or changed, having a hard time figuring out what differentiates you from your competition, or you offer products or services that you find difficult to explain in a clear and compelling way, MyGroove Design, Inc., can help. MyGroove Design, Inc., has developed and organized a completely collaborative and rhythmic process that encourages creativity and innovative out-of-the-box thinking. The primary purpose of the Ideation 'brainstorming' Session is to create a fun, open, energizing, creative environment that encourages the discovery of new ideas and concepts of new products and strategies. The Ideation 'brainstorming' Sessions are aimed to enhance and improve on the strategies and campaigns currently in place. The MyGroove Design, Inc., Ideation 'brainstorming' Sessions are key to identifying the values and strengths of your company – which is necessary when creating and developing a powerful brand strategy.

Brand Positioning Development

A key step in developing a powerful and innovative positioning strategy is assessing strategic options. To this end, MyGroove Design, Inc., will present and discuss strategic options with the client.

Design Audit

MyGroove Design, Inc., will review all collateral materials to determine their strategic fit within the brand strategy. Upon completion of the Design Audit, MyGroove Design, Inc., will make recommendations toward ensuring that your company's message is supported visually.

ALL INCLUSIVE SERVICES

As a part of our all-inclusive services MyGroove Design, Inc., offers the following to complete your Comprehensive Brand/ID Design & Development Campaign:

Brand Launch & PR Services

MyGroove Design, Inc., can help you direct all the steps involved in tracking your brand to the market. We can help you launch your brand from the inside out — from strategic communications planning and internal organizational preparation, to development and implementation of the public relations. To learn more, contact us today!

Brand Tracking

Tracking the progress of the branding efforts is essential for long-term success. Observing and understanding what is being done correctly, what is not working as planned, and what competitors are doing, is critical to the continuous improvement of your brand 's strategy. Whether setting baselines or benchmarks, creating indices or perceptual maps, MyGroove Design, Inc., can help keep your brand's strategy on track. To learn more, contact us today!

Brand Training

Each and every employee of a company is a spokesperson, or champion, for the brand. Training your employees is a crucial vehicle to help everyone understand how they can contribute to the strength of the brand, as well as why the brand is important to the long-term success of the business. Let MyGroove Design, Inc., assist you in developing brand champions. To learn more, contact us today!

THE Studio - Brand Management Services

The key to a successful brand is ensuring its consistency, coherence and flexibility over time. Let us assist you with what we do best so that you can focus on what you do best! Learn more