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INTERNET OF THINGS (IoT)

The Internet of Things, aka IoT, essentially refers to internet connected devices. Do you have a smartwatch? A digital assistantsuch as Alexa? That’s all IoT!

How does IoT affect my business?

To put it simply, IoT is the future. The rise of digital assistants means that businesses need to start considering voice search in their digital marketing strategies and even creating their own smart products and applications. The success of Pokemon Go makes it clear that smartphone users and gamers are ready for augmented reality and virtual reality apps. Don’t be left behind!