A figure of a skeleton is seen painted in a hallway of the house built underground by Manuel Barrantes in San Isidro de Perez Zeledon, Costa Rica, March 14, 2016. Barrantes started digging through red soil and volcanic rock on his farm 12 years ago to build his subterranean house, between 15 and 63 feet (4.57 and 19.2m) underground. The dwelling, which Barrantes says provides a peaceful and comfortable home for him and his family away from noise pollution and the effects of climate change, now covers about 2,000 square feet (185.8 square metres). (Photo by Juan Carlos Ulate/Reuters)

An original 1850 puntabout rugby football is displayed at Rugby School in central England, March 18, 2015. Rugby School is known as the spiritual home of rugby. According to a popular version of the game's origins, it was on the school's playing field that in 1823, in a game that could loosely be described as football but was more like a brawl, a pupil called William Webb Ellis caught the ball and, instead of kicking towards the goal, sprinted with it – breaking the code and laying the way for modern-day rugby. (Photo by Neil Hall/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Two styles of cleaned bird's nest, Yan Zhan (L) and Su Zhan (R) await repacking at a processing plant in Kuala Lumpur, February 17, 2015. Prized in China for is alleged health benefits for hundreds of years, nests made from swiftlets' saliva are being mixed into coffee and cereal as the Southeast Asian producers of the delicacy seek to broaden its appeal, and their profit margins. The nests are among the world's most expensive foods, selling for up to $2,500 a kg and the swiftlets that weave them are indigenous to Indonesia, Malaysia, Thailand and Vietnam. (Photo by Olivia Harris/Reuters)

Syrian refugee girl Nur El-Huda, 9, shows a drawing of her home in Syria, in her classroom in Yayladagi refugee camp in Hatay province near the Turkish-Syrian border, Turkey, December 16, 2015. Syria's conflict has left hundreds of thousands dead, pushed millions more into exile, and had a profound effect on children who lost their homes or got caught up in the bloodletting. The drawings of young refugees living in Turkey show their memories of home and hopes for its future. The pictures also point to the mental scars borne by 2.3 million Syrian refugees living in Turkey, more than half of them children. (Photo by Umit Bektas/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

An airplane house is pictured in the village of Miziara, northern Lebanon May 12, 2015. Miziara prides itself on building residential homes that resemble ancient Greek temples and Egyptian ruins, one is even built in the shape of an Airbus A380. (Photo by Aziz Taher/Reuters)

San Francisco-based design professor Miguel Cardona is selling his custom-drawn “Sketchcups” at Café Sophie for US$20 a piece to benefit Project Night Night, a charity that donates baby blankets, books, and toys to children in homeless shelters. Cardona discusses the project in an interview with Coolhunting. If you'd like to purchase or commission one of Cadona's pieces for yourself, you can do so for US$30 at his Sketchcups Store.