Pizzicletta

Branding

Caleb Schiff, continent traversing bicyclist and engineer turned chef, made a life changing tour on his through Italy that inspired him to start an authentic pizzaria in Flagstaff. He tasted in every little town, talking to nonne and pizzaiolo everywhere he went, to learn how to make the perfect pie (and get needed cycling calories!). We’d say he succeeded. He even had his tiled-brick oven custom built and shipped by sea to his tiny flatiron building in Flagstaff. Caleb’s entrepreneurial spirit is what we cherish and admire at Shine in a client relationship. We were honored to help him brand what has become our little mountain town’s celebration of the best Pizza this side of Genoa. (Try the arugula, prosciutto, lemon pizza, our favorite.)