Experts to Talk at FIT on China's Luxury Apparel

October 03, 2011

press@fitnyc.edu

Join us for Fashion, Beauty, and Status: One Year on the Front Lines in China's Luxury and Apparel Market –a talk based on a year-long study about what high-end Chinese consumers want, who is successfully selling to them, and how they do it.

Topics include:

• The Chinese consumer: demographics, spending habits, and what they buy
• Statistics about the Chinese apparel and accessory market: size, scope, and current trends
• Companies finding success in China
• Business opportunities and hurdles, case studies, how to get started or expand
• China's love of fragrances and body care products produced outside of China
• What the next five years will bring to China

Co-sponsored by FIT’s Departments of International Trade and Marketing, Global Fashion Management, Cosmetics and Fragrance Marketing, and Entrepreneurship; New York University, School of Continuing and Professional Studies, Programs in Finance; the Manhattan Chamber of Commerce, and the Organization of Women in International Trade