Cómo ShopGuru comenzó su viaje en logotipos

Nombre de la empresa

ShopGuru

Descripción general

ShopGuru, a new website that rates online retailers, needs a logo.

By displaying independent ratings of the top online ecommerce stores using criteria such as usability, shipping time and customer service, ShopGuru will help consumers make a more informed decision when buying products online. The logo will be a key element in establishing credibility for this service.

Cuéntanos a qué tipo de público quieres llegar

The target audience for this service is mainstream consumers who use the web. The key point here is not to focus on the tech-savvy “geek” demographic who make online purchases everyday, but less seasoned web users who are hesitant to purchase online due to a lack of trust in the online seller or in buying online in general.

Requisitos

The logo may include a graphic, or it may be purely typographic. It should incorporate the following tagline:

Helping you shop online safely

The logo should communicate as many of the following values as possible: