Alyssa Milano, Alec Baldwin and Amy Schumer Kickstart Anti-NRA Campaign The No Rifle Association initiative, which sees celebrities working with the Parkland, Florida shooting survivors, announced its goals to NRA executive vp Wayne LaPierre on Friday. “We’re going to shine a bright light on what you and your organization do to America. We’re going to make sure the whole world sees your bloody hands.” “We’re coming for your money. We’re coming for your puppets. And we’re going to win.” Over 130 celebrities have signed the initiative, including Jon Favreau, Ashley Judd, Don Cheadle, Jimmy Kimmel and Julianne Moore. The movement comes a month after the March of Our Lives protests against gun violence.