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There's an unspoken edict handed down through the ages when it comes to rock bands: there are no rules.
Nobody picks up a guitar to be constricted or oppressed. It's all about feeling free artistically. Now, The Sword-John Cronise [vocals, guitar], Kyle Shutt [guitar], Bryan Richie [bass], and Santiago Vela III [drums]-cut out boundaries since day one. Their style never stood predicated on a trend or a template. They always create what feels right and let the results speak for themselves.
When it came time to record the group's fifth full-length album, High Country [Razor & Tie], Cronise landed at something of a spiritual crossroads. Following the final tour for their critically acclaimed Apocryphon, he holed up in his North Carolina home and eventually began writing new songs. The material began to veer into a different space that at the time Cronise felt was somewhat outside of The Sword's sphere.
"I didn't even intend for the demos to be Sword songs," he explains. "But then I realized that I had taken on a sort of limiting view of what The Sword was, and that wasn't actually what I wanted it to be. I think the new album is more reflective of the music I listen to and where our heads are at collectively. With each of our albums, it's become less about fury and bombast and more about trying to write good songs. We realized that our music can go wherever we want it to go. There's no pre-determined course here now, and there never was."
High Country became new territory for The Sword, and they began doing things differently. That approach included more attention to backing vocals and harmonies, implementing more synthesizers and percussion elements, and tuning to E-flat instead of all the way down to C. As a result, the guitars stand out as more vital and vibrant than ever.
"I felt like the low tuning had become more of a crutch than a tool," he says. "It was all a matter of trying to keep things fresh, and not fall prey to habits or expectations. We wanted to break out of any classifications and just put out a good rock record."
Inspired, the boys headed to Church House Recording Studio in Austin, TX to cut High Country with Adrian Quesada of Brownout and Grupo Fantasma producing, Stuart Sykes [The White Stripes] engineering, and J. Robbins mixing. Over the course of four weeks, they hammered out the album's 15 tracks in the old converted church. Thematically though, Cronise's head was still in North Carolina.
"There are a lot of lyrical themes that run throughout the album," he explains. "I live out in the mountains, so nature really inspired the whole record. That's a large part of the lyrics."
The title track and first single "High Country" springs from a transfixing guitar melody into a sweeping refrain, illuminating the group's inherent dynamics. Over those rolling riffs, the singer paints a thought-provoking topography.
"That was actually the first song I wrote that ended up going on the record," he says. "The title can have quite a few meanings. Physically, it might mean mountains and literal high country, but it can also refer to a plane of being; a place of wisdom and enlightenment."
"Empty Temples" opens with a psychedelic buzz that quickly ramps up into towering guitars and another robust vocal display evocative of rock's golden age.
"It's loose and swinging, but it has these epic moments," says Cronise. "Lyrically, it's about letting go of the past and moving on. You just have faith if you embrace change and be unafraid, and you'll find where you need to go."
The gathering storm of "Early Snow" eventually gives way to a rapturous horn section, another first for the band, while "Mist and Shadow" stirs up a haze of blues that's instantly thunderous. "That song is based around riffs written by Bryan, which is a new thing for us. He contributed quite a bit of music to this album, and in many ways it's our most collaborative work to date."
Both "The Dreamthieves" and "Tears Like Diamonds" have titles inspired by the work of science fiction author Michael Moorcock, though Cronise insists the lyrics have lives of their own. "I'd prefer to let people interpret the songs how they want," he says, "which is one reason the lyrics aren't printed in the album sleeve this time. I think they're pretty intelligible and accessible, and I didn't want them to distract from the music."
The Sword's impact continues to expand. 2012's Apocryphon debuted at #17 on the Billboard Top 200, marking their highest entry on the chart. Since first emerging with 2006's Age of Winters, the group has been extolled by everyone from Rolling Stone and The Washington Post to Revolver and Decibel. Metallica personally chose them as support for a global tour, and they've earned high-profile syncs in movies including Jennifer's Body and Jonas Åkerlund's Horsemen. However, High Country is the band's biggest, boldest, and brightest frontier.
"I want to make positive, uplifting music," Cronise leaves off. "High Country has moments of darkness and thoughtfulness, as anything I write probably will. But at the end of the day I want to put smiles on people's faces."

The Atomic Bitchwax is an American "Super Stoner Rock" band from Long Branch N.J. formed in 1993 by bassist/vocalist Chris Kosnik, guitarist Ed Mundell and drummer Keith Ackerman. Atomic Bitchwax mixes elements of 60s psychedelic rock and 70s riff rock, filtered though modern progressive rock. Their music has appeared in popular TV shows including Jackass, Home Wrecker and various Fox Sports broadcasts.The group originated as a jam band playing local bars in the New Jersey and New York area. This lineup released two full length records, the self-titled debut in 1999, and Atomic Bitchwax 2 in 2000 via Tee-Pee Records. In addition, they released the Spit Blood EP in 2002 via the Meteor City Label.
Ed was replaced in 2005 by guitarist/vocalist Finn Ryan (formerly of Core). The band focused on writing and touring for a year before entering Trax East Studios in South River, New Jersey to record their follow up, aptly titled 3. The 2005 release included two European and North American tours, along with a visit to Seattle's "Sound House" to record the 2006 EP, Boxriff. Engineered by Jack Endino, the EP included a DVD of live show filmed in Seattle's Sunset Tavern.
Current Monster Magnet drummer Bob Pantella joins the band in 2007 and Atomic Bitchwax commenced more touring. The year concluded with the recording and release of the full-length album 4 on Teepee and Meteor City. In 2011, the band released The Local Fuzz, one 42 minute track with over 50 riffs back-to-back. The band spent 2012-2015 touring Australia, New Zealand, England, Germany, France, Luxembourg, Belgium, the Netherlands, Italy, Switzerland,Spain,Portugal,Austria and North America.
The bands sixth full length "Gravitron" was released April 21, 2015 on TeePee Records NYC
Chris also joins "Monster Magnet" in 2013.