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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Monday, December 28, 2015

Smartwatches Changing Wearables Market

Many college stores have found success selling wearable technology to
students on campus, but that could soon change as sales of smartwatches are
projected to outpace other wearables.

International Data Corp. (IDC) found that wearable shipments will be
around 80 million this year, with smartwatches making up a quarter of the
total. Shipments will increase to 111 million units by the end of 2016 and will
double by 2019, according to IDC research.

The company estimated that shipments of smartwatches will rise from 34.3
million units next year to 88.3 million by 2019. Fitness bands will take a
direct hit because of that jump.

“Cellular connectivity, health sensors, not to mention the explosive
third-party application market, all stand to change the game and will raise the
appeal and value of the market going forward,” IDC analyst Ramon Llamas said of
smartwatches in a reportfor InformationWeek.

The Apple Watch will lead the category in 2016 with a 61% share of the
market, with the Android Wear platform a distant second at 15.8%. Apple could
ship as many as 45 million watches by 2019, according to IDC, but Android Wear
will become a more formidable competitor by then, with a share of 38.8%.

At the same time, Rick Yang, a venture-capital partner at New Enterprise
Associates, told CNBC that wearables will disappear next year in favor of newer
and more fashionable products. He saidluxury brands will
soon enter the smartwatch field and that technology embedded into clothing and
tattoos could become the next big trend in the industry.

“Our
big thesis has been that wearables will mirror fashion.” Yang said. “I think
tattoos are one of the ultimate fashion statements and so it’s only a matter of
time before that gets penetrated by technology as well.”