Email marketing strategy: New and improved

by Jordie Van Rijn

Ever wonder why toothpaste is always “new and improved”? You would think that after 20 years they would have run out of room for improvement. But in the case of toothpaste, it isn’t product innovation. For the biggest part it’s marketing. Consumers like “new”, they like to try new things, it’s hard-wired into our brains.Read the full article