Make Those Characters Count: People are hesitant to click on ads that look unprofessional or poorly constructed. Make sure your advertisement accurately reflects the content on your landing page and conveys value to a visitor.

Consider Using the ###KEYWORD### Macro: This feature can be utilized in the title or description fields to increase relevance (and Click-Through Rate) with visitors. The ###KEYWORD### macro must be entered entirely in upper case letters to function properly, and will dynamically insert the keyword that triggered your offer when shown to surfers.