Indonesia continuously outpaced world economic growth. We are more than 50% of ASEAN economy. Today if you want to cover 50% of the middle class, you just need to cover 25 cities but in 2020 to be able to cover 50% of the middle class you have to cover more than 50 cities. In fact, to be able to cover 75% of the middle class you have to cover more than 140 cities. Distribution landscape will be different!

* What will be the impact to the sales and distribution?* What are the strategic choices? How to optimize our resources?* What kind of sales team do we need?* Indonesian Sales & Distribution Battle-field : Now & Then* What are strategic options to win the war?* What are the imperatives of the Right-To-Play?* What are the imperatives of the Right-To Win?* How to optimize our resources?