WE MAKE THE WORLDWALK BETTER.

History

In 1953, Don Roberto Palomo, a visionary man, laid
the foundations in the footwear industry in El
Salvador, giving life to the dream of “giving shoes
to Salvadorans” .

The factory was founded on June 27 of 1953, under
the name of “Calzado Salvadoreño S.A.” which then
became our actual name: ADOC , that comes from
the latin AD-HOC, which means “on purpose”,
“customised”.