Social Media ROI Measurement

Social Media really is a game changer for businesses small and large. Measuring the impact of social media on sales has become an imperative for businesses.

Using Linguistics techniques we have devised The Semantic Engagement Index (SEI™).

The SEI™ is a powerful metric that decodes the ‘emotional’ and ‘personal’ elements from social media conversations. From this we are able to manage social marketing campaigns, brand reputations, glean actionable insights into product promotions and sponsorships and most importantly monetize social conversations.

View our short slideshare deck for more

The SEI ™ as a tool for Marketing Insights

Using the Semantic Engagement Index (SEI™) we are able to assess social media to provide market insights and strategic guidance.

Whilst the applications of the SEI™ are many, the most common include;

What People Are Saying

I was immediately impressed by the elegance of the visual, the ease of understanding it, and the power of the analysis behind it. It’s a wonderfully powerful and unique approach to graphical analysis. - Leonard F. Murphy | Chief Editor & Principal Consultant GreenBook Research Industry Trends