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Tue, 20 Mar 2018 02:00:15 +0000enhourly1http://wordpress.com/http://s2.wp.com/i/buttonw-com.pngGolf Channel Ratings – TV By The Numbers by zap2it.comhttp://tvbythenumbers.zap2it.com
Golf Channel to Air Live Announcement of the Winner of the ANNIKA Award on Monday, May 25http://tvbythenumbers.zap2it.com/press-releases/golf-channel-to-air-live-announcement-of-the-winner-of-the-annika-award-on-monday-may-25/
http://tvbythenumbers.zap2it.com/press-releases/golf-channel-to-air-live-announcement-of-the-winner-of-the-annika-award-on-monday-may-25/#respondWed, 13 May 2015 14:21:56 +0000http://tvbythenumbers.zap2it.com/?p=403519

via press release:

Golf Channel to Air Live Announcement of the Winner of the ANNIKA Award Presented by 3M, Monday, May 25

In Partnership with 3M, the Fred Haskins Commission and the ANNIKA Foundation, Golf Channel Increases Awareness of One of the Most Prestigious Recognitions in Women’s Collegiate Golf

Established in 2014, the ANNIKA Award Presented by 3M Recognizes the Most Outstanding Female Collegiate Golfer

ORLANDO, Fla., May 13, 2015 – Golf Channel announced today a new partnership with 3M, the Fred Haskins Commission and the ANNIKA Foundation to elevate exposure for one of the most prestigious awards in all of women’s golf, the ANNIKA Award Presented by 3M.

New for 2015, the ANNIKA Award Presented by 3M winner announcement will take place Monday, May 25 during Golf Channel’s live coverage of the 2015 NCAA Women’s Golf Championships, with the recipient appearing on-set as part of the network’s Golf Central news program.

Named after World Golf Hall-of-Famer and 1991 NCAA Individual Champion Annika Sorenstam, the ANNIKA Award Presented by 3M honors the nation’s most outstanding female Division I collegiate golfer as selected by her peers, coaches and the golf media. UCLA’s Alison Lee won the inaugural award in 2014 after winning three times, and was named first team All-American, Pac-12 Women’s Golfer of the Year and Freshman of the Year. She is now competing full time on the LPGA Tour.

The live announcement will take place during Golf Central at 7 p.m. ET on Monday, May 25, with the winner appearing on-set immediately following the conclusion of the individual stroke play at the NCAA Women’s Golf Championships. Taking place at The Concession Golf Club in Bradenton, Fla., the NCAA Women’s Golf Championships will air live on Golf Channel Monday-Wednesday, May 25-27, crowning the individual national champion followed by all three rounds of the team match-play tournament.

“We are thrilled about this new partnership with Golf Channel and its increased commitment to showcasing collegiate golf,” said Annika. “This is the next generation of great players and I am honored to have my name on this award with 3M. We look forward to growing this initiative, along with others championed by my foundation.”

“3M is delighted to join forces again this year with the ANNIKA Foundation to celebrate the inspirational support that Annika and the foundation provide for young women athletes everywhere,” said Jesse Singh, senior vice president for marketing and sales at 3M. “We hope the 2015 ANNIKA Award Presented by 3M will encourage another young athlete on her path to success, and we look forward to announcing this year’s winner.”

“Annika is undoubtedly the greatest female golfer in history and has done so much to bring women’s golf to the forefront, both on and off the golf course,” said Tom Knapp, senior vice president of programming for Golf Channel. “We are excited to partner with the ANNIKA Foundation, the Fred Haskins Commission and 3M in growing increased awareness for the ANNIKA Award.”

Players, coaches and members of the golf media can vote at www.AnnikaAward.com through Sunday, May 24 at 9 p.m. ET. After the votes are collected, the Fred Haskins Commission will verify the votes and determine the winner. Throughout the NCAA golf season, the Golfweek/Sagarin College Rankings are used to identify the top female collegiate golfers throughout the year. Golfweek is the founding media partner for the ANNIKA Award.

The Fred Haskins Commission, which for the past 44 years has overseen the Fred Haskins Award presented by Stifel in recognizing the most outstanding male collegiate golfer, also oversees the ANNIKA Award. Winners of the Haskins Award have captured 28 Majors and nearly 300 professional tournaments around the world. For the first time in 2015, the Haskins Award winner will receive his award live on Golf Channel, airing Monday, June 1 on Golf Central following the conclusion of the final round of men’s individual stroke play.

Golf Channel is building upon the success of its 2014 coverage of the NCAA Men’s Golf Championships and is expanding in 2015 to include live news and tournament coverage of both the NCAA Men’s and Women’s Golf Championships, contested in back-to-back weeks at Concession Golf Club in Bradenton, Fla., May 22-June 3. Coverage of the Women’s Golf Championships will air Monday-Wednesday, May 25-27, followed be coverage of the Men’s Golf Championships Monday-Wednesday, June 1-3.

About Golf Channel

Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available in more than 200 million homes in 84 countries and 13 languages around the world. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, as well as a programming schedule distinguished by golf’s highest-quality news, instruction and original content. Golf Channel’s digital platforms, headed by GolfChannel.com, are the leading golf destinations on the Internet, delivering unmatched coverage of the world of golf. Fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Live Extra and select programming is simulcast via SiriusXM’s PGA TOUR Radio. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf’s latest headlines, scores and analysis; GolfNow, the world’s largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; GolfAdvisor.com, a golf course ratings and review portal for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world’s largest amateur golf tour.

About the ANNIKA Foundation

Annika created the ANNIKA Foundation (www.annikafoundation.org) as a way to teach children the importance of living a healthy, active lifestyle through fitness and nutrition, and offer aspiring junior golfers opportunities to pursue their dreams. The Foundation has partnered with key organizations to promote healthy, active lifestyles for children, including SPARK, Florida Hospital for Children in support of its Healthy 100 Kids initiative and The First Tee in development of the Nine Healthy Habits curriculum for children.

The Foundation annually conducts four major golf events for aspiring junior girls: the AJGA ANNIKA Invitational at Reunion Resort in Orlando, Fla.; ANNIKA Invitational at Mission Hills in China; ANNIKA Invitational Europe in Sweden; and ANNIKA Cup, a team event for Swedish juniors. In 2013, its reach extended to the collegiate ranks with the ANNIKA Award Presented by 3M (awarded to most outstanding female NCAA Division I golfer) and ANNIKA Intercollegiate presented by 3M (12-team, 54-hole event at Reunion Resort). SPARK grants to schools, financial support of Healthy 100 Kids, endowment of an AJGA ACE scholarship, ANNIKA Junior Day, and scholarships for aspiring Swedish juniors and other key initiatives.

About 3M

3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs 88,000 people worldwide and has operations in more than 70 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.

]]>http://tvbythenumbers.zap2it.com/press-releases/golf-channel-to-air-live-announcement-of-the-winner-of-the-annika-award-on-monday-may-25/feed/0stevebaronnew_golf_channel_logo_304Golf Channel Begins 25 Straight Days of Live Tournament Golf on Thursday, May 14http://tvbythenumbers.zap2it.com/press-releases/golf-channel-begins-25-straight-days-of-live-tournament-golf-on-thursday-may-14/
http://tvbythenumbers.zap2it.com/press-releases/golf-channel-begins-25-straight-days-of-live-tournament-golf-on-thursday-may-14/#respondMon, 11 May 2015 18:00:19 +0000http://tvbythenumbers.zap2it.com/?p=402290

via press release:

GOLF CHANNEL BEGINS 25 CONSECUTIVE DAYS OF LIVE TOURNAMENT GOLF ON THURSDAY, MAY 14

25 Days of Live Golf Includes More Than 200 Hours of Live Tournament Programming Across Five Professional Tours and NCAA Men’s and Women’s Golf Championships

ORLANDO, Fla. (May 11, 2015) – Golf Channel is expanding upon golf’s traditional Thursday through Sunday tournament schedule by adding early week Monday through Wednesday live tournament play, which will translate into 25 Days of Live Golf for viewers, beginning Thursday, May 14 and continuing through Sunday, June 7. In total, the 25 straight days of live golf will include more than 200 hours of live tournament coverage of the PGA TOUR, LPGA Tour, European Tour, Champions Tour, Ladies European Tour and the NCAA Men’s and Women’s Division I Golf Championships.

“Our 25 Days of Live Golf capitalizes on creative opportunities to showcase our partners’ live events during the days of the week when tournament golf isn’t traditionally played,” said Tom Knapp, Golf Channel senior vice president, programming. “The willingness of our partners to consider innovative scenarios where they can take center stage helps to increase awareness of their events and provides Golf Channel’s audience live tournament coverage every day of the week.”

Viewers will have an opportunity to win prizes via social media during Golf Channel’s 25 Days of Live Golf through the #Watch25 sweepstakes. Starting on the first of the 25 consecutive days of live golf, Thursday, May 14, Golf Channel’s tournament on-air teams will pose a daily trivia question asking viewers to tweet their answer using the hashtag #Watch25Sweeps. One winner will be selected each day, and will receive prizes, including free rounds of golf courtesy of GolfNow. Viewers can follow @GolfChannel on Twitter, which will feature the daily opportunities to win the #Watch25 Sweepstakes.

MONDAY-WEDNESDAY COVERAGE DURING 25 DAYS OF LIVE GOLF:

NCAA Men’s and Women’s Golf Championships (25 live hours): Golf Channel will dedicate 25 combined live hours to the NCAA Men’s and Women’s Golf Championships, being contested at Concession Golf Club in Bradenton, Fla. The Women’s Championships will air Monday-Wednesday, May 25-27, while the Men’s Championship will air the following week, Monday-Wednesday, June 1-3. In addition, Golf Central will feature nearly 25 hours of combined pre-and post-event news coverage produced on location, as well as daily news updates on Morning Drive and online at GolfChannel.com.

Ladies European Tour (9 live hours): The Turkish Airlines Ladies Open being contested on the Ladies European Tour will help bridge the opening week of 25 days with coverage airing Monday-Wednesday, May 18-20.

THURSDAY-SUNDAY PROFESSIONAL TOUR COVERAGE DURING 25 DAYS OF LIVE GOLF:

GOLF CHANNEL POST MOST-WATCHED APRIL EVER

Golf Channel Remains No. 1 Most-Affluent Network in All of Television for Both Total Day and Primetime in April

Golf Channel Digital Breaks Records with Best Monthly Traffic Ever

Viewership Momentum Leads to Compelling Stretch, Including World Golf Championships-Cadillac Match Play, THE PLAYERS Championship and 25 Consecutive Days of Live Golf

ORLANDO, Fla. (April 29, 2015) – Golf Channel posted its most-watched April ever and served 16.3 million unique viewers, which was driven by increases across the network’s programming schedule. For 24-hour Total Day (6AM-6AM), 132,000 average viewers per minute were tuned into Golf Channel in April, representing a 2% year-over-year increase compared to April 2014 (130,000) and the network’s most-watched month since August 2013 (138,000), as well as a 53% increase since Golf Channel joined NBC Sports Group, according to data released by The Nielsen Company.

GOLF CHANNEL APRIL VIEWERSHIP COMPARISON

2015 132,000

2014 130,000 +2%

2013 128,000 +4%

2012 115,000 +15%

2011 101,000 +31%

2010 86,000 +53%

Additionally, Golf Channel retained its status in April as No. 1 most-affluent network in all of television with the highest median household income for total day viewership (#2 NBCSN and #3 CNBC round out the top three networks for this metric). Golf Channel also was the No. 1 most-affluent network in all of television in primetime (#2 NBCSN).

GOLF CHANNEL DIGITAL POSTS RECORD TRAFFIC ACROSS ALL KEY PLATFORMS AND METRICS

While monthly digital traffic data is not final until the end of the calendar month and will include two days of live coverage of the WGC-Cadillac Match Play, Golf Channel Digital’s traffic through Tuesday, April 28 already has set several records, according to Adobe Site Catalyst:

Additionally, Golf Live Extra generated 674,000 live stream starts (+38% YOY) and 13.33 million minutes watched (+93% YOY) so far in April 2015.

UPCOMING LIVE EVENTS ON GOLF CHANNEL AND GOLF CHANNEL ON NBC

Golf Channel will carry momentum of this record viewership and traffic into May with a slate of live golf coverage and in-depth news and analysis, including:

World Golf Championships-Cadillac Match Play (Wednesday, April 29 – Sunday, May 3): With the new World Cup-style group format, Golf Channel and NBC will feature the match-play action from TPC Harding Park all this week. And Saturday’s Quarterfinal Matches will be featured in primetime on NBC at the conclusion of the Kentucky Derby.

THE PLAYERS Championship (Thursday, May 7 – Sunday, May 10): More than 90 hours of live coverage during the week devoted to featuring the year’s top field in golf, including Golf Central’s Live from THE PLAYERS and Morning Drive onsite at TPC Sawgrass.

25 Consecutive Days of Live Golf (Thursday, May 14 – June 7): Starting Thursday, May 14, Golf Channel will link 25 straight days of live golf, which will include PGA TOUR, LPGA Tour, European Tour, Web.com Tour and Champions Tour events, as well as coverage Mondays through Wednesdays of the LET Turkish Airlines Ladies Open (May 18-20), NCAA Women’s Golf National Championships (May 25-27) and NCAA Men’s Golf National Championships (June 1-3).

ABOUT GOLF CHANNEL

Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available in more than 200 million homes in 84 countries and 13 languages around the world. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, as well as a programming schedule distinguished by golf’s highest-quality news, instruction and original content. Golf Channel’s digital platforms, headed by GolfChannel.com, are the leading golf destinations on the Internet, delivering unmatched coverage of the world of golf. Fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Live Extra and select programming is simulcast via SiriusXM’s PGA TOUR Radio. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf’s latest headlines, scores and analysis; GolfNow, the world’s largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; GolfAdvisor.com, a golf course ratings and review portal for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world’s largest amateur golf tour.

EMERGING YOUNG GUNS, EXCITING FINISH SET RECORD WEEKEND RATINGS OF PGA TOUR’S VALSPAR CHAMPIONSHIP ON GOLF CHANNEL AND NBC

ORLANDO, Fla. (March 16, 2015) – The final-round rating for the PGA TOUR’s Valspar Championship on NBC was the best ever for the event (2003-2015) and weekend coverage on both Golf Channel and NBC included ratings increases of more than 30 percent, according to overnight data provided by The Nielsen Company.

A three-man playoff between America’s young guns Jordan Spieth and Patrick Reed, along with a re-emerging Sean O’Hair, in Sunday’s final round on NBC posted a 2.41 overnight rating – up 31 percent from last year’s broadcast (1.84). Ratings peaked at 3.6 between 6-7 p.m., which was opposite selection shows on various networks for the NCAA Men’s Basketball Tournament. This followed an 11 percent year-over-year increase for Saturday’s third round coverage (1.47), which was the best since 2008.

Golf Channel’s live, lead-in coverage on the weekend also saw ratings increases, with Saturday’s third round (0.45) up 32 percent over the same round in 2014 (0.34), and the final round up seven percent (0.64 vs. 0.60). These are the best lead-in overnight ratings for this event since Golf Channel began lead-in coverage in 2011.

EMERGING YOUNG GUNS, EXCITING FINISH SET RECORD WEEKEND RATINGS OF PGA TOUR’S VALSPAR CHAMPIONSHIP ON GOLF CHANNEL AND NBC

ORLANDO, Fla. (March 16, 2015) – The final-round rating for the PGA TOUR’s Valspar Championship on NBC was the best ever for the event (2003-2015) and weekend coverage on both Golf Channel and NBC included ratings increases of more than 30 percent, according to overnight data provided by The Nielsen Company.

A three-man playoff between America’s young guns Jordan Spieth and Patrick Reed, along with a re-emerging Sean O’Hair, in Sunday’s final round on NBC posted a 2.41 overnight rating – up 31 percent from last year’s broadcast (1.84). Ratings peaked at 3.6 between 6-7 p.m., which was opposite selection shows on various networks for the NCAA Men’s Basketball Tournament. This followed an 11 percent year-over-year increase for Saturday’s third round coverage (1.47), which was the best since 2008.

Golf Channel’s live, lead-in coverage on the weekend also saw ratings increases, with Saturday’s third round (0.45) up 32 percent over the same round in 2014 (0.34), and the final round up seven percent (0.64 vs. 0.60). These are the best lead-in overnight ratings for this event since Golf Channel began lead-in coverage in 2011.

FORMER WORLD NO. 1 DAVID DUVAL JOINS GOLF CHANNEL AS ANALYST IN STUDIO AND ON SITE AT GOLF’S MARQUEE EVENTS

ORLANDO, Fla. (Jan. 6, 2015) – Professional golfer and former World No. 1 David Duval has joined Golf Channel’s broadcast team and will serve as a studio analyst and on site at selected PGA TOUR events, at major championships and other marquee events. Over the past three years, Duval has worked as a guest analyst for both Golf Channel and other sports networks, while continuing to pursue competitive golf.

“We’re extremely excited to welcome David to our Golf Channel family and our talented team of golf analysts,” said Golf Channel Executive Producer Molly Solomon. “David not only brings an enormous amount of credibility as one of the best golfers of his generation, but a knowledgeable and candid voice that our viewers will enjoy and can depend on.”

Duval joined the PGA TOUR in 1995 and posted seven second-place finishes in his first two seasons. Between 1997 and 2001, his achievements rocketed him to a World No. 1 ranking and forged a competitive rivalry with another dominant golfer of the time – Tiger Woods. During that span, Duval was consistently among the top-10 on the PGA TOUR money list- leading the list in 1998 – won the Vardon Trophy and Byron Nelson Award, posted a 4-0 record at the 1998 Presidents Cup in only his second season on the PGA TOUR, won 13 times on the PGA TOUR, twice tied for second at the Masters (1998 and 2001), played on the victorious 1999 Ryder Cup team, and won the 2001 Open Championship.

A native of Jacksonville, Fla., Duval, 43, currently resides in Colorado with his wife, Susie, and five children.

FORMER WORLD NO. 1 DAVID DUVAL JOINS GOLF CHANNEL AS ANALYST IN STUDIO AND ON SITE AT GOLF’S MARQUEE EVENTS

ORLANDO, Fla. (Jan. 6, 2015) – Professional golfer and former World No. 1 David Duval has joined Golf Channel’s broadcast team and will serve as a studio analyst and on site at selected PGA TOUR events, at major championships and other marquee events. Over the past three years, Duval has worked as a guest analyst for both Golf Channel and other sports networks, while continuing to pursue competitive golf.

“We’re extremely excited to welcome David to our Golf Channel family and our talented team of golf analysts,” said Golf Channel Executive Producer Molly Solomon. “David not only brings an enormous amount of credibility as one of the best golfers of his generation, but a knowledgeable and candid voice that our viewers will enjoy and can depend on.”

Duval joined the PGA TOUR in 1995 and posted seven second-place finishes in his first two seasons. Between 1997 and 2001, his achievements rocketed him to a World No. 1 ranking and forged a competitive rivalry with another dominant golfer of the time – Tiger Woods. During that span, Duval was consistently among the top-10 on the PGA TOUR money list- leading the list in 1998 – won the Vardon Trophy and Byron Nelson Award, posted a 4-0 record at the 1998 Presidents Cup in only his second season on the PGA TOUR, won 13 times on the PGA TOUR, twice tied for second at the Masters (1998 and 2001), played on the victorious 1999 Ryder Cup team, and won the 2001 Open Championship.

A native of Jacksonville, Fla., Duval, 43, currently resides in Colorado with his wife, Susie, and five children.

Golf Channel in First Quarter 2013, Including 17 PGA TOUR Rounds or Programs with Million-Plus Audiences

Since Re-launch, Morning Drive Is Up 20% Over Same Timeslot in 2012 and Up 83% in 2011

New Seasons of The Haney Project: Michael Phelps and Feherty Lift Monday Night Primetime 21% Over 2012 and 62% Over 2011

GolfChannel.com and Golf Channel Mobile Score Best Month Ever and Best Quarter Ever Across Key Metrics

ORLANDO, Fla. (April 3, 2013) – Coming off 2012 as the most-watched year in its 18-year history, Golf Channel has carried the momentum into 2013 with its most-watched quarter ever. The record numbers in first quarter 2013 are built off Golf Channel’s viewership momentum in 2012, which marked the network’s most-watched year ever and drove Golf Channel’s status as the fastest-growing network on U.S. television since joining the NBC Sports Group (among networks serving 80 million or more homes throughout that span).

For 24-hour Total Day (6AM-6AM), 129,000 average viewers per minute were tuned into Golf Channel in first quarter 2013, representing a 10% year-over-year increase compared to first quarter 2012 (117,000), 29% vs. first quarter 2011 (100,000) and 90% vs. first quarter 2010 (68,000), according to data released today by the Nielsen Company.

March 2013 logged the network’s most-watched March mark with 138,000 average viewers per minute for 24-hour Total Day (6 AM-6 AM). So far 2013 has seen the most-watched January, most-watched February (tie), and most-watched March ever. These record numbers combined with Golf Channel serving 25.5 million unique viewers, which included 17 PGA TOUR rounds or programs with million-plus audiences.

MORNING DRIVE NEW SEVEN-DAY FORMAT IS A HIT

February and March saw Morning Drive embrace a seven-day format in a new world-class studio and audiences are responding in record numbers. Compared to the same timeslot, Morning Drive is up 20% over 2012 and up 83% over 2011 (Feb/Mar Mon-Sun 7-9 AM).

THE HANEY PROJECT: MICHAEL PHELPS AND FEHERTY DRIVE MONDAY PRIMETIME

Monday night primetime (8-11 PM), since the new seasons of Haney Project: Michael Phelps and Feherty launched on Monday, Feb 25, are up 21% vs. 2012 and up 62% vs. 2011 for the same time span.

GOLFCHANNEL.COM AND GOLF CHANNEL MOBILE POSTS RECORD TRAFFIC

Golf Channel’s digital presence, which ranked #1 among all golf-related digital properties in unique visitors in February according to comScore, experienced its best quarter ever with GolfChannel.com pulling in record numbers for unique visitors, visits and video starts. And Golf Channel Mobile mirrored that success with best quarter ever numbers for Page views, visits and video starts. This was driven by GolfChannel.com’s and Golf Channel Mobile’s best month ever across all these key metrics as well.

ABOUT GOLF CHANNEL

As the fastest-growing network on television, Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. The Golf Channel cable network, co-founded by Arnold Palmer in 1995 and part of the NBC Sports Group, is available in more than 120 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf’s best news, instruction and original programming. Golf Channel’s digital platform of businesses is led by www.GolfChannel.com, a leading golf destination on the Internet, delivering unmatched coverage of the world of golf, as well as services that help the recreational player with how to play, what to play and where to play golf.

2012 Marks Second Consecutive Most-Watched Year Ever, Building Upon Record 2011

Golf Channel Continues as Fastest-Growing Network on U.S. TV since Joining NBC Sports Group

100 Days in 2012 Post Most-Watched Ever

148 Programs Deliver more than a Half Million Viewers for PGA TOUR, European Tour, Champions Tour & LPGA Tour Coverage, including 33 Programs with more than One Million Viewers

Golf Channel Digital Experiences Double-Digit Growth

ORLANDO, Fla. (Jan 3, 2012) – In 2012, Golf Channel scored its most-watched year ever in the near 18-year history of the network.This marked the second consecutive most-watched year after a record-breaking 2011. This continued surge in viewership since joining the NBC Sports Group early in 2011 has retained Golf Channel’s status as the fastest-growing network on U.S. television (among networks serving 80 million or more homes throughout that span), according to data released today by The Nielsen Company.

“We share in celebrating this milestone with our partners and most importantly, with our increasingly loyal family of viewers who have watched in record numbers to help us achieve these consecutive record-breaking years,” said Golf Channel President Mike McCarley. “While we’re grateful for this recent success, we continue to set our goals high and are committed to serving our passionate fans with more and more high-quality golf content in the New Year and years to come.”

Golf Channel averaged 95,000 viewers in 24-hour Total Day (6AM-6AM) during 2012, an increase of six percent more than a record-breaking 2011 (90,000) and 36 percent more than 2010 (70,000). Contributing to a banner 2012 were seven PGA TOUR events on Golf Channel reaching audiences in excess of 7 million unique viewers, led by the BMW Championship with 8.4 million unique viewers. Additionally, an unprecedented 14 million Golf Channel viewers watched some or all of the PGA TOUR Playoffs, which was the most-watched ever in the PGA TOUR Playoffs’ six-year history.

GOLF CHANNEL’S MOST-WATCHED YEAR EVER

2012 now represents Golf Channel’s most-watched year ever in its near 18-year history. Contributing to this milestone were the following achievements:

· Three quarters in 2012 were most-watched quarters ever

· Seven months in 2012 were most-watched months ever

· 100 days in 2012 were most-watched days ever

· 33 rounds or telecasts exceeded one million average viewers

· 115 additional rounds or telecasts exceeded a half million average viewers including coverage of PGA TOUR, European Tour, Champions Tour and LPGA Tour as well as several airings of Golf Channel’s signature news programming Golf Central and Live From.

FASTEST-GROWING NETWORK ON TELEVISION

Golf Channel continues to be the ‘fastest-growing network’ on television among all widely distributed networks (available in more than 80 million U.S. homes during that span) since joining the NBC Sports Group. Golf Channel in 2012 is up 36% vs. 2010 for average audience delivery.

The momentum for Golf Channel has been building since becoming part of the NBC Sports Group in January 2011. A wide spectrum of tournament coverage, news and original programming has contributed to this success including:

Most-Watched Ever on Golf Channel: vs. 2011 vs. 2010

Masters Week +40% +22%

PLAYERS Week +42% +13%

U.S. Open Week +31% +40%

PGA TOUR Playoffs +84% +63%

Ryder Cup Week +33%

High-Quality News and Original Programming: vs. 2011 vs. 2010

Monday Primetime +23% +26%

(includes Feherty, Haney Project and Big Break)

Golf Central +17% +69%

Morning Drive +12% +77%

On The Range +45% + 7%

War By The Shore Most-watched documentary in network history (241,000 average viewers)

ABOUT GOLF CHANNEL

Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. The Golf Channel cable network, co-founded by Arnold Palmer in 1995 and part of the NBC Sports Group, is available in more than 120 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf’s best news, instruction and original programming. Golf Channel’s digital platform of businesses is led by www.GolfChannel.com, a leading golf destination on the Internet, delivering unmatched coverage of the world of golf, as well as services that help the recreational player with how to play, what to play and where to play golf.