Moms are pretty good about supporting other moms when it comes to things like breastfeeding, but dads — not to mention kids — probably don’t quite understand your trials and tribulations.

Enter Jason Greene. On his blog OneGoodDad, he really hits the nail on the head for breastfeeding awareness. And he gets his older kids involved too.

“In honor of National Breastfeeding month, I made my kids eat their lunch under a blanket just like the old days of when they were infants,” he posts under a photo of the kids at the table. “It turns out it isn’t the ideal way to eat. Who knew?”

Greene adds a refreshing male voice to the idea that baby doesn’t necessarily have to be hidden under a blanket or tucked out of sight while she’s fed. Actually, it can be kind of awkward. Like we’ve said all month long, breastfeeding is natural, and you should be able to do it whenever, wherever, however– sans blanket, if you choose.

Consider his post a lighter take on the When Nurture Calls campaign from May, which highlighted that bathrooms might not be the greatest or happiest place to nurse, although they’re often the only option for women. And, Greene shows that you can make a point about breastfeeding awareness without a knock-down-drag-out viral story of being shamed in public. Although you’ll probably make it onto our blog either way.

It looks like they’re joining in the Boob-olution across the pond too. A cafe in Cheltenham, England, hung up a chalkboard with this friendly message:

“Breastfeeding Mums: Pop in and have a free cup of tea if you need a pit stop… no need to eat, no need to ask — please relax.”

People going out of their way to make breastfeeding moms comfortable? We’ll raise our tea cups to that. Being a new mom — and a breastfeeding mom — is no walk in the park. We wish more people were this sensitive and helpful.

Taken aback by this ad? You’re not alone; Mexico City’s breastfeeding campaign this month raised more public scrutiny than public awareness. The ads — which reportedly have already been removed from the city’s website — feature incredibly toned topless female celebrities. Their breasts are covered by a banner that reads: “No les des la espalda, dale pecho.” Translation: “Don’t turn your back on them, give them your breast.”

Yikes. The concern is twofold. First, the ads are heavier on sex appeal than breastfeeding awareness. Second, they make mothers who don’t breastfeed seem blameworthy or negligent. When not-your-average mothers express a condescending message, others are bound to get upset.

“It’s not only a very terrible campaign in terms of how it looks, but it’s also the message that if you don’t breastfeed, you are a bad mother and you are the one to blame,” says Regina Tames of Mexico’s reproductive rights group GIRE.

A successful ad campaign is crucial to Mexico, where breastfeeding rates are some of the lowest in Latin America. Tames tells NPR that poverty, poor nutrition, and inadequate maternity leave hinder the breastfeeding attempts of Mexican women. And Mexico hasn’t restricted hospitals from handing out free formula at birth, as encouraged by the World Health Organization.

The ad is a far cry from the When Nurture Calls campaign recently started in the US. But the two campaigns have very different aims. In America, the ads attempt to take the shame away from public breastfeeding, presumably calling out to disapproving observers. In Mexico, the ads attempt to get women to breastfeed, period. Many say it missed the mark.

Breastfeeding Awareness Month here! On August 15th, moms everywhere will breastfeed in public to celebrate in our second annual Public Display of Breastfeeding (PDB) Day. Why make a big deal out of breastfeeding in public? To empower moms and show the world that if a mom chooses to breastfeed, it’s her right to feed her baby whenever and wherever she needs to. The more people who see moms nursing in public, the less of a big deal it’ll be – and that’s the goal.

You can show your support of breastfeeding by doing your own PDB on August 15. Visit www.thebump.com/pdb to take the pledge and tweet #PDB to us @thebump @BoppyCompany. Tell us where you’re feeding baby and enter to win a huge gift bag filled with breastfeeding essentials.

ANNOUNCING: PDB EVENTS NEAR YOU!

We’ve partnered with five amazing breastfeeding-friendly retailers to host special PDB events on 8/15! The first 30 moms to arrive at each PDB local event will receive a gift bag full of must-haves from Boon, Boppy, BabyLegs, Earth’s Best, pediped, Kanga Care and more. Here’s where to go:

On August 15th, moms everywhere will breastfeed in public to celebrate Public Display of Breastfeeding (PDB) Day. Why make a big deal out of breastfeeding in public? To empower moms and show the world that if a mom chooses to breastfeed, it’s her right to feed her baby whenever and wherever she needs to. The more people who see moms nursing in public, the less of a big deal it’ll be – and that’s the goal.

You can show your support of breastfeeding by doing your own PDB on August 15. Visit www.thebump.com/pdb to take the pledge and tweet us @thebump #PDB to tell us where you are feeding baby!