Category: Cosmetics Industry

The Lime Crime brand motto, ” If we aren’t obsessed with it, we just won’t make it!”. This encompasses all that Doe Deere and her brand Lime Crime stand for. If you are on Instagram, chances are, you have come in contact with the ever changing, magnetic, creative and passionate female entrepreneur Doe Deere. Her magnetic hair color and vibrant make up hues make her hard to miss. She is a trend setter in the industry and has an amazing way of showcasing her products using her self as a canvas. Doe states that “differences are what makes us awesome, Lime Crime focuses on unicorns as they are unique”, just like Lime Crime.

Doe Deere was born on June 15, 1981 in Izhevsk Russia, she currently lives in Los Angeles California with her husband and 4 cats. In 2004 she opened an account on eBay, Lime Crime for her new clothing fashion line. She modeled everything herself and wanted bright colorful makeup to go with her bright and crazy clothing. The makeup brand idea was thought up during this time, she found that bright, daring and unusual colors were hard to come by. She created Lime Crime in the fall of 2008, she felt that many cosmetic brands were not true to color so she decided to make her own cosmetics line. Doe Deere is the CEO of the brand Lime Crime, a business woman and an artist who was named one of the Top Inspiring Female Entrepreneurs by Self-Made magazine. Lime Crime is also certified Vegan and cruelty free by PETA and Leaping Bunny. They do a lot of animal related charity work, so being Vegan makes sense.

According to Doe Deere, packaging is just as important as the product inside. Packaging is key, the packaging for the Packet Candy pallet came from toys, candy-like toys. The Pocket Candy Palette went crazy on Instagram and fits in your back pocket so you can take it everywhere with you. To stay in the game Doe Deere has been ever evolving and reinventing herself and her brand over and over, while still remaining true to her core values. Naming the products is always a team effort. Lime Crime likes to come up with the most crasy names that really capture the essence of the product. With names like Unicorn Hair (hair color), Diamond Crushers (lip stick) and Wet Cherry (lip gloss), the fun never ends! Learn more: https://www.savoirflair.com/beauty/288147/doe-deere-morning-routine