The Filter Bubble - review

Everybody uses Google, and everybody has their own idea of how it works. But, says Eli Pariser, it’s more scary than it seems. He starts off by explaining that when one person Googles something, the list of websites that appears on the screen is personal to them; if you did it on somebody else’s computer, a different list would appear. That’s because Google treats everybody as individuals — they or rather it knows where you’ve been, and tries to predict what you might want. This, he says, means the internet is not about sharing — it’s about being in your own little world.