#DigitalMarketing

Category Archives: Nordic eMarketing - Page 2

At the SAScon (Search – Analytics – Social Media Conference) Great set of speakers and the venue looks fantastic! Just saw TouTubes Bruce Daisley talk about the impact and possibilities of Youtube and now watching a session called “Black Hat/White Hat – Does it Matter Anymore?”.

Reykjavik Internet Marketing conference is just around the corner with speakers from Ericsson, Bing/Microsoft, Anomaly, CCP games and Icelandair to mention few. In its 6th year the conference is going to be bigger than ever, attracting a wider audience on an international basis. The conference is accompanied by an Expo that lasts all weekend, Netið 2010 (roughly translates Internet 2010). Some 40 – 50 companies are expected to show their Internet related products and services.

Search Marketing Expo or SMX is again held in London on 18 and 19 May at the New Connaught Rooms, Covent Garden. SMX has changed its agenda in response to recent customer feedback. The now-even-better conference will bring together professionals doing online marketing from all over the world later this month. This is a must go-to conference that you need to attend if you are seriousin gaining online success. Nordic eMarketing has a speaker there, Kristján Már Hauksson will be doing speaking on online corporate communications and online PR.

The speaker is Mark Killingley from the NFL. He says online is the best place to be in the recession – although people go out less in such times, meaning they watch more TV. And TV is getting cheaper to advertise on. So he says the internet is great but still only part of the overall media mix.

The philosophy these days should become “we don’t have any money, so we’re going to have to think”.

Client agency relationships are just a lot like marriage counselling in the end. Trust, respect, communication, proactivity, understanding, involvement, partnership, creativity (and ownership – which is less like marriage). In other words, it’s a two way relationship.

Things go wrong when the partners fail to listen to each other. Inflexibility has no place in a creative environment. Lack of hunger and stale thinking are the agency’s nemeses – but on the other side, clients need to avoid loss of focus and inflexibility.

Setting clear expectations is important to make things go right. Who does what, when and why? New relationships need these questions answered. Clear communication is paramount. If either partner is unhappy, it must be known. No politeness for politeness’s sake. British stuttering modesty out of the window.

Of some of the aspects of relationships: partnership, integration, imbalance, confusion and the adversarial approach, only confusion is entirely negative.

Research shows 70% client satisfaction with traditional agencies and only 50% for digital ones. That is a problem for digital agencies. Making clients understand what they do is of great importance. Lose the jargon and don’t make it sound more scientific than it actually is. And clients, on the other hand, should ask more questions.

He then gave a case study of the NFL’s dealings with Nordic eMarketing. The brief was basically non-existent. Just get me some web traffic! And it helped to drive users to a new NFL introduction website.

Sometimes short briefs are the best for creativity and excellent results.

Posted by Jens
on March 4, 2009Comments Off on Internet consumer trends in Scandinavia

At Nordic eMarketing, one of our big goals right now is help even more companies to increase and strengthen their presence on the Scandinavian markets. We are therefore really excited about the latest report on digital media consumer behavior and trends in the Nordic and Baltic countries, from one of Scandinavia’s largest telecom providers, Telia Sonera.

The report divides digital media consumers up into four different categories, “tech parents”, “iToddlers”, “infomaniacs” and “IT high society”. The latest group is defined as the most important and influential one. The report even appoints the “IT high society” as the new “upper class” of digital media consumers.