This November Etsy is opening its first ever Everyday Emporium – a 4-day pop-up on 2 – 5 November 2016 at Gallery Different, W1, which will showcase 100 unique designs of a single item each day celebrating all the things that make us different.

The Etsy Everyday Emporium is a bricks and mortar store, curated to showcase the diversity of everyday items available to suit an assortment of different style and tastes. The pop-up will showcase 400 items from designers across the UK in four of the vibrant online marketplace’s most popular product categories:

There will be 100 unique designs of a single item on sale every day. And the only currency accepted is Instagram. That’s right: simply post a photo of the one that suits you best with the hashtag #DifferenceMakesUs, follow and tag @EtsyUK in your photo, show one of Etsy’s team members in the shop, and the item is yours. There’s only one of each item, so it’s first come first served!

Each day, ten lucky competition winners can also bag an item from the store. Entrants are asked follow and tag @EtsyUK in an Instagram of their home that represents their personal style with the hashtag #MyEtsyUKHome, and Etsy will select an item that best reflects their unique taste.