About Us

It was 1979 when Mike and June Rough packed up their station wagon with little money, four kids, two dogs and most importantly their faith, left Ohio and headed west to California for a new life.

Two sons-in-law (Bob Medlyn & Brian O’Brien) now head up the day to day operations but they are both quick to appreciate that it is Mike and June’s ethics, hearts and desire to grow in a managed fashion that formed the foundation which now resides in everyone who makes up The Beam Easy Living Center.

The Beam Easy Living Center has been named Beam Industries dealer / distributor of the year in the nation since 1997. Five times they have exceeded one million dollars in central vacuum purchases, Beam also boasts an impressive dealer network distributing products and providing warranty service to 50 plus dealers throughout Northern California and Nevada.

Growth has also come in the products Beam Easy Living offers, boasting a one-stop shop for virtually all low volt products for the home; First Alert Security systems, intercom, structured cabling and network wiring, and allergy relief products to name just a few. In 1999 they relocated to a 13,000 sq. ft. facility with attached warehouse and now offer a huge selection of televisions, audio/video equipment and speakers in a state of the art 5,000 sq. ft. showroom.

Today Beam Easy Living Center provides the community with 25 plus professional positions with comprehensive benefits including medical & 401K while striving to maintain a friendly family atmosphere. Beam hasn’t forgotten the community which is most responsible for their success either. Beam Easy Living Center proudly sponsors numerous organizations and local causes. Nevada Union sports, Bear River Little League, Big Brothers and Big Sisters, Nevada County Airfest, Nevada County Fair, Draft Horse Classic, participation in dozens of local service club fundraisers and the list goes on and on. In 2004 they took community service one step further by creating the Keeping Kids Safe Festival to be held every April. The inaugural event drew 3000 people and resulted in 1000 kids receiving ID kits administered by the Klaas Kids Foundation. The community was able to meet Marc Klaas in person and receive important safety information from local Police and Fire agencies in a fun, festive format chock full of fun free activities, prizes and food.

It has been more than 33 years since that fateful drive across the country but the wheels are still turning to this day on a journey which will continue to roll through a community they are proud to be a part of and thankful for the warm support they have received.