ROCKFORD — Rockford City Market is on record pace again this year to draw more people downtown than any of its previous four seasons.

More than 21,000 people have visited City Market through the first three weeks. That’s a 36 percent increase in attendance from the first three weeks last year, when nearly 15,500 dropped by the weekly outdoor marketplace.

“The first three weeks of this year we’ve been blessed with perfect weather,” City Market Coordinator Cathy McDermott said. “Several of the vendors have told me they’ve had their best nights ever this year.”

City Market opened its first season in June 2010. It’s grown each year and drew more than 75,000 attendees last year.

Friday Night Flix also had big numbers to start its season. The summer free outdoor movie series in Davis Park drew about 3,500 people for its debut movie “Frozen” on June 13.

The movie series continues Friday with DreamWorks Animation’s “Madagascar 3: Europe’s Most Wanted.” Gates open at 7 p.m. Movie begins at dusk. For a complete movie lineup, which includes “The Sandlot” and “The Lego Movie,” visit thebmoharrisbankcenter.com or Friday Night Flix Facebook page.

City Market will also be open from 3 to 8 p.m. Friday featuring 65 local growers, food-makers and other vendors and music from Paper Airplane, the acoustic duo of Noel and Amy Nickel.