Paul Ricard created his anise drink 80 years ago. Nothing has changed in the recipe ever since, however the former small firm has turned into a large group. How did the little brand from Marseille spread all around the world? Thanks to all the communication techniques. A fine lesson in advertising exhibited at the Musée de la Publicité.

With this highly documented novel, Pierre Assouline gives us a non-objective, though global and new point of view of a company’s life. Inside the hotel’s walls, a performance of the Parisian and international scene is being played with political, emotional and social stakes.

The legacy of some brands is sometimes simply dazzling. Among them, wines and spirits are often to be found in a prominent position. But few estates can boast of such a great connection between tradition, innovation, national and international history as Château Haut-Brion. To celebrate the 75th anniversary of his family’s acquiring Château Haut-Brion, Prince Robert de Luxembourg has harmonized all the prestige and refinement details.

The Motorvillage exhibition on Jeep takes us on the way to America’s wide open spaces. A lightweight portrait of a vehicle between World War and Superheroes, standards of the 50’s culture and consumption and of today’s marketing development.

In 1886, John Stith Pemberton, a chemist, developed a refreshing and reinvigorating elixir, the medicinal qualities of which he praised. 125 years later, the “Coca-Cola Company” celebrates its anniversary in Atlanta and multiplies events in the whole world. In Paris, the “125”, a pop-up space, offers to plunge into the heart of the brand and its history.

Triumph is celebrating 125 years of « corsetterie ». The anniversary is quite discreet, yet, it bets on the T.I.A. – the Triumph Inspiration Award – a competition in which the brand has cleverly woven links with the great fashion designers-to-be.

To celebrate its 100 years of business, the popular cosmetics brand has thought big and original. The Internet site will present the events to be discovered all year round. And Nivea will dip the public into the “bath” of cosmetics, during a travelling event… on board a train.