Brand Expert

MY STORY

A British born designer, with a passion for brands, the outdoors and building genuine relationships.

As a British-trained designer, I starting out in the newspaper industry, laying out pages and designing client ads. I was always curious about the effectiveness of the adverts and what made one company succeed over the others.

I started asking questions and learning what I could. I read a lot of books, moved to work for a smaller company, to see how it ticked. The skills and knowledge, I had learned, eventually lead me to Dubai, working with some of the world's largest brands and branding agencies.

I spent thousands of hours creating logos and designs to help companies to market themselves. I watched some succeed and a lot fail. Something started to become very clear, those that succeeded all had things in common. Passion, Direction and Authenticity. It was the "quick-buck" or money focused businesses that tended to fail, the founder would loose their drive when things weren't instantly working, they might have had good ideas, but without the passion and direction, those ideas weren't worthless.

Times were changing, print ads were becoming old school, social media was the buzz word. I continued to read a lot of books of authors such as Simon Sinek, Marty Neumeier, Daniel Priestley, Tony Robbin and Tim Ferris to name a few. It's not always about learning new things, it's about not being afraid to questions of the way others approach thing and find new ways to challenge the norm.

It became clear to me that it's not just your product or your sales team that make your brand a success. There is something a lot less tangible which has a massive impact - your purpose, what drives your business forward, everyday, what will become your legacy?