Our mission

We believe in a world that is fair, equal and free from all types of bullying.
Our mission is to combat bullying by tackling the root issues and to support young people aged 12-25 who are impacted. It is estimated that every 3 minutes at least one person will benefit from our support.

How we’re changing the world

1.) We provide support

Each week, thousands of people benefit from our resources and digital one-to-one support. Our team of digital mentors are trained to help young people also navigate through issues related to bullying; such as improving mental health, body image, coming out and building confidence and self-esteem.

2.) We produce World class research

We use science and data to generate evidenced change. Our research is our starting point for innovation and helps us understand the complex dynamics of bullying. Our methodologies range from surveys of 10,000 young people to analyzing big data. All of our research is shared with policy makers, non-profits and other stakeholders.

3.) We create Campaigns to positively influence society

To date, we’ve reached over 500 million people with our campaigns – each designed to positively influence how society thinks and behaves and to encourage the crucial societal shifts we need in order to create a world that is truly free from all types of bullying.

Our Objectives

1

to provide innovative support

To provide evolving, innovative and comprehensive emotional, psychological and physical support to those who are impacted by bullying in offline and digital environments; such as through schools and in collaboration with online communities and social networks. Our focuses are on those who have experienced bullying, those who are bullying and stakeholders such as parents/guardians and educators who are also impacted.

2

to produce world class, pioneering research

To use our pioneering research to continuously measure, evaluate and predict changes in the landscape of bullying so that we can continue to improve and develop our services and share our findings with others. Research is the starting point for us in ensuring that we are able to provide the best possible support to as many people as possible.

3

to collaborate

We believe that bullying is a societal issue and therefore has various different stakeholders. Pretty much everyone has either experienced bullying first hand or via somebody they care about, which is why we have a huge emphasis on collaboration. We work extensively with other organisations and people to help make real, positive change for thousands of young people each year.

4

to change the world

We are working hard to tackle wider societal issues that stem from discrimination and prejudice. From the ways in which we view our physical appearance to the normalisation of hate crimes, it is on our long-term agenda. We believe that bullying and related issues should never be seen as "growing up" and think that those who bully and discriminate need education and emotional support before punishment.

The Team

We are a team of passionate creatives, innovators, psychologists, designers, mentors and candy enthusiasts brought together with one common goal: to end bullying and to resolve the harmful impacts once and for all.

Join Us

We are a young organization with a young spirit. We have a work hard, play hard mentality here at Ditch the Label and together, we unite as one to make genuine improvements to the world and lives of thousands of young people. If you are passionate about creating positive change and would like to be part of fresh, innovative and exciting then we’d love to hear from you.