June 20, 2014

Holiday movie should touch 100 crore at box office by the end of 15th day that is today. Film has started slow on 3rd Friday from reports received. Plus, film screening is reduced big time for this week, with the release of Humshakals. So, in all likelihood Holiday is set to register big drop in collection on 3rd Friday from 2nd Thursday.

Holiday had a tremendous run at box office for 14 days till now. Film although starting on sedate note, trended superbly through these days. Film positive word of mouth also helped it a lot.

Holiday has collected 99 crore nett in 14 days flat. Film is certain to collect another 1 crore nett on 3rd Friday to touch 100 crore by end of the day. But film is showing major drop in collection from previous day and hence, may not collect much more than that for 3rd Friday. Though it is too early to predict numbers as major single screen report is awaited.

As for 3rd Weekend business of the film, despite reduce in screens film should show good growth in business on 3rd Saturday and 3rd Sunday.