Strategic Thinking

Bad Tweeting

There’s this in today’s MediaBistro feed, a little piece about the AP — yes, the Associated Press — retracting it’s third tweet in a week. Fundamentally, while the AP may know journalism, it seems flummoxed by the 140-character social media app.

It’s a good lesson in knowing what you are doing before you jump in with both feet. And while that’s the lesson for new tweeters — twitterers? twits? — it’s not like the AP just starting tweeting last week. C’mon, already!

The next bit is about the New York Times possibly shortening its daily print edition. Possibly a by-product of the leaked internal memo about focusing on digital from earlier this year, I would imagine. Do people want a smaller daily Times? I’m not sure about that. There’s a lot of testing left to be done. The Grey Lady needs to get it together before doing something rash. Just sayin’.