LANE BRYANT LAUNCHES NFL CAPSULE COLLECTION

Lane Bryant has launched an exclusive NFL Capsule Collection, in time for the upcoming season. With its new team offerings, the plus size fashion retailer joins the NFL’s ever-evolving female fan apparel market.

“Lane Bryant is thrilled to partner with the NFL,” said Linda Heasley, President and CEO of Lane Bryant. “The exclusive NFL Capsule Collection will allow our customers who are football fans to purchase stylish team apparel fit for the sidelines and beyond.”

The NFL Capsule Collection includes a range of scoop neck shirts, v-neck shirts, hoodies, and sleepwear. Items are designed in team colors and decorated with logos and football-inspired phrases such as “Let’s Huddle,” or “Put Me On Your Fantasy Team.” Prices range from $39.95 – $49.95.

The teams featured in the collection will include the Chicago Bears, Denver Broncos, Green Bay Packers, New England Patriots, New Orleans Saints, Philadelphia Eagles, Pittsburgh Steelers and San Francisco 49ers. The apparel is currently available at www.lanebryant.comand will hit select Lane Bryant retailers by mid-August. Below is a preview of featured styles: