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12 free email marketing templates for small businesses

We love email marketing here at Econsultancy. It may not be the hippest, sexiest method of driving traffic to your business but by gosh it works.

However if it’s the early days of your company you may assume that email marketing is something you might do further down the line, once you’ve grown bigger than a fold up desk in your basement.

It doesn’t help that social media channels provide immediate gratification and with only a little determination can achieve growth with relative ease and speed. Plus social media channels are hip and sexy.

Therefore it’s very easy to let email marketing fall by the wayside. However according to Radicati there are three times more email accounts then there are Facebook and Twitter accounts combined.

According to Campaign Monitor open rates for email marketing is generally 20% - 30%. Your marketing message is five times more likely to be seen by email than on Facebook.

Clickthrough rates from email are around 3%, while clickthrough rates on tweets are roughly 0.5%. Therefore you’re six times more likely to get a clickthrough from email than you are from Twitter.

According to our own Bridging the Gap in Email Marketing report email is also the second most trusted channel for customers to share information across. Therefore if you’re collecting data for more accurate targeting, email is the best method other than via your own website. Then again you need something to drive users to your site in the first place.

So there you go, email marketing is the tops. What if you think beautifully designed, responsive email marketing templates are too expensive?

Here you go...

Campaign Monitor

Mobile ready, with 10 available templates and a super quick template builder.

MailChimp

MailChimp offers a free service for sending up to 12,000 emails to 2,000 subscribers.

Zurb

Zurb has some fantastic and easily adaptable templates, all of which are responsive.

Comments (8)

nice list, thanks.
Anyone using Mailstyler (http://www.newslettercreator.com) for creating newsletter templates? I downloaded the demo but I'm not sure about buying it.

over 3 years ago

Ionut Neagu, CEO at ThemeIsle

https://www.sendinblue.com/ offer some nice free templates as well, but with the newsletter builder you can easily create any template you like :)

about 3 years ago

Anam Ahmed, Direcort at CEO

I was quite surprise to learn that some of the email marketing company charge too high for their marketing campaign platform. Here's I found quite good resources to work on now for my shopping portal site http://www.thamessouth.com

over 2 years ago

Kim K, Operations Manager at Facercise Regenerations

Mailchimp does not do well with yahoo, benchmark only sends your emails as spam, and vertical response is limited in templates.

Hi..I need the email-marketing template on immigration website. Can you provide me the template or give me some suggestion on design and what necessary component should be in the template. https://www.echo-support.com/

Thanks

4 months ago

Roman On, Marketing manager at Proofy.io

Hello There,
thanks for this article.
We borrowed the email-marketing template from Remail.io. Can you advise me service which generates email-marketing templates, I'll be very thankful

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