What is the best method for engaging with my customers online (e.g. Facebook, Twitter, etc)?

That’s it.

Next, you need to create a plan of action and stick with it consistently. Not for a week, or a month, but more like six months to a year. Your social media plan can be as complex as you like. Or, it can be as simple as mine, which is used as an example below:

Tuesday – upload three to five photos to FLICKR. Make sure they are well tagged and have a complete description.

Wednesday – shoot one to two minutes worth of video (I use an iPhone) and upload it YouTube. Again, if you do not properly describe and tag your video you will be losing out on the primary search engine visibility benefits.

Good stuff Mark. It’s always nice to have a schedule and despite my desire to maximize social media, reading a succinct article like this one reminds me I’m missing a few important weekly steps. Keep up the good work.