America's airwaves need more wholesome advertising

Posted: Friday, February 20, 2004

There has been a great furor over the reprehensible advertising during the Super Bowl. Most of it was silly, did not properly represent the products advertised, had garbled messages and was distasteful at best.

The sponsors lost credibility and in some cases customers because of the character of the themes presented.

In contrast to this, the recent Hallmark Hall of Fame program had an advertisement that was tasteful, well presented, family friendly and clearly told a wholesome message that would encourage people to buy the products advertised.