What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.

In this rapid-paced session, you will see a leading retail API come to life before your very eyes.

What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.

How can you use an API to grow your business and reach new customers? How can you attract developers to your APi and make them successful? Jeff Lawson will share some tips based on his experience from the building of San Francisco-based Twilio: one of the most successful API-centric business in the industry.

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What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.

Chandran Honour at Nature.com explains how scientific publishers have evolved to offer APIs and plan to expand their offering to service the growing community of scientific application developers.

What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs

This presentation takes a light hearted view on the power of APIs to extend sales beyond your website as well as a high level overview of Premier Farnell's own journey into the previously unchartered area of APIs.

What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs

ASOS.com is the world's third most visited fashion website with approximately 1,500 new product lines being introduced each week. They are transitioning from an online store to a "Fashion Platform" with the core purpose to inspire and power fashion discovery by opening their Fashion API's to a global developer network and mobile buyer base. Their story is a story of the Future of Fashion.

The Business of APIs Conference 2011

Didn't get a chance to attend any of our Business of APIs confereces? You're in luck! This channel contains all the videos from the Business of APIs conference, which was held in San Francisco, New York and London.