3 – select your date range you can compare multiple times i.e. you could last 12 months to the previous 12 months

4 – select broadly related or closely related ideas,

PS, don’t be scared to play around with this, you need to take the time to really
understand what search terms your buyers
are using

For the purpose of this training I am going to use the Search Term “Real Estate Bairnsdale”

Using Bairnsdale as the location
the results are;
on average is 30 visitors per month

If we change the location to Melbourne
The results show an increase of 180
visitors per month typing in “Real Estate
Bairnsdale”

If we change the location to Victoria
the results show an increase of another
60 visitors per month and a total of 230
more than just the Bairnsdale region

And if we change the location to Australia,
the results show an increase of another
60 visitors per month outside of Victoria
and 290 more visitors than just Bairnsdale
region

Traditional Advertising Mindsets

And Mr. Local Real Estate Agent with his traditional Marketing mindset is saying,

“I’ll just put a few photos up and I really don’t want to show them all the house, I’ll get them to come in or call me and they will come down and see me, because —-“like, hello!!

The old school marketing mindsets of, “we won’t put up much information, we’ll get them to ring us, that is not going to happen anymore.

We know this first-hand because we’re going through the process of looking to buy a real estate in Bairnsdale and it’s so frustrating

Opportunity Knocks for the Smart Real Estate Sales Person

The Real Estate Industry is a sleeping giant for the real estate person who gets their head around this and masters it will absolutely clean up on their competitors.

The next one really blows me away. I expanded the search terms for Real Estate to end with Bairnsdale, Paynesville, Metung, Bruthen, Lakes Entrance, Orbost and Marlo. And the results are amazing

I reckon any real estate agents in the region would crawl over broken glass — to get 29,000 people coming their front door every year, or 80 people a day. Do you know of any local real estate agent that’s got 80 people a day walking in their office door?

And the above is only a minute amount of the search terms used by buyers in the Real Estate Sector, what about “house for Sale,” or “Land for Sale,” or “Properties for sale?”

Traditional Media—will not reach this audience in such a cost effective manner and applying old marketing advertising techniques to your online strategies will not work either and I will explain later how to “sell’ to your online buyer.

Go ahead and discover what search terms your buyers are typing into Google