Effective Land Planning by Life Stage

By Sidney Pell, Manager, Consumer and Product Insights

Are you sick and tired of making multi-million dollar educated guesses about what amenities will be most popular in your master-planned community? Here are some findings from our large consumer survey that will help you build and locate the right parks in the right locations.

Pocket parks provide the best bang for your buck across all buyer profiles. 53% of all buyers want pocket parks.

Children’s play parks make sense only near the communities targeted to young families. 77% of young families want a children’s play park, which is much higher than the 41% of young couples who presumably are planning for kids in the future.

Build a dog park near the communities targeted to those without children. Households without children are more likely to prefer a dog park than households with children.

A large central park makes the most sense if you are building a community for young families. Only 29% of all buyers want a central park, ranging from 19% of active adults to 45% of young families.

Sidney Pell
Manager, Consumer and Product Insights

If you have any questions, please contact Sidney at (858) 281-7221 or by email.