Tag: Jim Shooter

Originally published September 1998. In this interview Jim talks about doing a new Legion of Superheroes story but DC had to back out due to a number of DC staff having issues with him working there. I believe this was the first interview where he revealed that this occurred. 10 years later that Jim was able to do those new Legion of Superhero Stories with DC.

Looking back I think ticked off Shooter with some of my questions, which is likely why I got short answers towards the end. This would not be the last time I did this in an interview.

An Interview with Jim Shooter

Jim Shooter has been working in comics for over 32 years. He has been a big name writer for Marvel and DC, a writer/Editor in Chief for Marvel, has attempted to buy Marvel Comics on two occasions, and has started up three comic companies in the past. He has made major changes to the industry, whether it was for better or worse will always be argued among pro’s and readers alike. Some people love him, some people hate him. Regardless, the man knows how to make good comics. He’s back at it again with his new venture called Daring Comics. Now on with the show.

Jamie: I heard you started writing Legion of Superheroes when you were a teenager. At what age did you start and how long were you on the title?

Jim Shooter: I was thirteen when I wrote my first Legion story, in 1965. I regularly wrote the Legion and other “Superman Family” titles until 1970.

Jamie: Have you ever re-read those issues you did? If so what do you think of them?

Jim Shooter: Depending on my mood, I think my old (ancient?) work sucks, or is pretty good for a kid, in the context of the times.

Jamie: Would you hire anyone that age to write one of your titles?

Jim Shooter: I’d hire a newborn Martian to write for me if its samples were good. Its all about the work, not who or what you are.

Jamie: About your titles, you have a new company called Daring Comics and eventually 8 ongoing titles coming out. Can you give us a brief description of what the titles are called, what they’re about and who is doing them?

Jim Shooter: The only titles set so far are ANOMALIES and RATHH OF GOD. Im writing them and the brilliant Joe James is drawing at least one of them.

Jamie: Do you plan on having company wide crossovers in the future?

Jim Shooter: Company wide crossovers? Maybe. The books will all be set in the same universe.

Jamie: What will be different and interesting about these characters that you won’t find in other superhero comics?

Jim Shooter: Theyll be different and interesting. Seriously, Ill bring to these series all my best. Is there any comparison between, say, Harbinger when I wrote it and the average super-hero strip? I think I had something going there, but people who like my kind of comics will like these, I think. People who think Im a jerk wont. Ill give it my best, as always.

Jamie: I understand the first issue of Anomalies will have a limited print run of 5,500. Is this do to financial constraints or an attempt to increase the value of the books?

Jim Shooter: Chuck Rozanski of Mile High Comics suggested this limited print run thing. I dont know much about small press (though I can run a major blindfolded). Ive spoken to the only printer Id ever consider using, Quebecor, and thats about the limit theyll do for such a speculative venture, even for me, someone they know well.. Fine. So be it.

Jamie: Why did you decide to self finance Daring Comics?

Jim Shooter: Again, Chuck talked me into this whole self-publishing thing. Maybe I could raise money for another comics publishing venture, but after the bad experiences I’ve had starting on a grander scale with other peoples money, I wasnt willing to go that route again. At least with self-publishing, I dont have other peoples balance sheets dictating my creative decisions.

Jamie: What format will the Daring Comic books be in? How many story pages? What kind of paper stock? Will there be outside advertising?

Jim Shooter: Normal format, 32 pages. Advertising? maybe someday.

Jamie: Will there be room for creator-owned work in Daring Comics?

Jim Shooter: Creator-owned work? Im the creator, I own it.

Jamie: Given the bleak sales right now, do you think it is wise to start another comic company?

Jim Shooter: Again, Chuck talked me into this. We both think that somebody has to step up to the plate and do something that gets people excited again. Can I? I dont know, but I can give it a try.

Jamie: Some comic pro’s think companies should stop flooding the market with superheroes and start doing other genres. What is your opinion on superheroes Vs. other genres?

Jim Shooter: I think good stuff sells. Genre doesn’t matter, for the most part. If we build it, they will come.

Jamie: Have you ever considered writing for another company again? If so, why did you choose not to?

Jim Shooter: I havent had any offers to write for anyone, and the few times Ive inquired, Ive been told that Im such a pariah that it would be impossible to give me work. I recently suggested to Paul Levitz at DC that I could do “Jim Shooters last Legion story,” a novel length “untold tale” set in the same time as my old Legion stories. He liked the idea, and agreed, but a few days later called me back and reneged. He said that the hatred some people at DC had for me was so great, that to keep peace in his house, he had to back out of the deal.

Jamie: Are you disappointed you never got to buy the publishing section of Marvel Comics?

Jim Shooter: Of course.

Jamie: If you did get to buy the publishing section of Marvel, what would you have done with it?

Jim Shooter: I would have made it good again.

Jamie: Out of all the characters you created for Marvel, DC, Valiant, Defiant, and Broadway Comics, which ones do you like the best from each company?

Jim Shooter: Impossible question.

Jamie: What writers and artists impress you today?

Jim Shooter: David Lapham impresses me.

Jamie: What comic books are you currently reading?

Jim Shooter: Stray Bullets.

Jamie: What is it about today’s industry that bugs you the most?

Jim Shooter: Its dying.

Jamie: What do you think is needed to get the comic industry back to it’s former glory?

Jim Shooter: Good creativity.

Jamie: Will fans be able to find you be at San Diego promoting Daring Comics?

This was originally published in April of 1999. Chuck was quite angry at Diamond Comics (the only major comic book distributor) and specifically Diamond’s owner Steve Geppi. He had legitimate reasons for this as they were in partnership with two online retailers and they appeared to have an unfair advantage over not only comic book stores but other online retailers too. Chuck called the US Department of Justice to have Diamond investigated for being a monopoly. The Department eventually sided in Diamonds favour and took no action against them. The online retailers involved are no longer in operation.

This interview was republished in print in Gauntlet Magazine #19. That magazine’s issue was about censorship and sadly, because I lived in Canada I wasn’t able to buy it the normal way through my comic shop. Canada border guards are very nitpicky when it comes to material coming over the border and tend to flag a lot of stuff that would be perfectly okay if a Canadian produced and sold it within the country.

Sadly this is still an ongoing issue even today. Diamond’s experience with the border guards is that one “problem” book will hold up the entire shipment coming into Canada, which is why they don’t ship anything that could be controversial. In fact the only other country Diamond wouldn’t ship this magazine to was China.

I did manage to get a copy of the magazine though, but I had to contact an understanding US retailer who mailed it to me directly, which meant paying extra for it.

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An Interview With Chuck Rozanski

For those that don’t know Chuck Rozanski is, he the owner of Mile High Comics. Long time readers might remember their ads in Marvel Comics and in various industry magazines. He has been in the business of selling comics for decades and has an influential voice in the comic industry.

Below is a very eye opening interview where he discusses his opposition to recent Diamond Comics / Steve Geppi dealings with online super stores AnotherUniverse.com and the upcoming NextPlanetOver.com. Also discussed are his near purchase of Marvel Comics publishing arm and his thoughts on other industry matters.

Jamie: You recently asked the Department of Justice to investigate Diamond Comic Distributors. For those that don’t know what is going on, can you explain what Diamond is doing to warrant this investigation?

Chuck Rozanski: My initial contact with the Justice Department was when they called me for my opinion on Steve Geppi’s acquisition of anotheruniverse.com. I told them that I considered his personal ownership of the leading Internet retailer of comics to be a direct conflict of interest with his other role as the owner of Diamond Comic Distributors, the sole-source supplier to the retail comics trade of Marvel, DC, Image, and Dark Horse publications. But I told the investigators that I was negotiating with Steve Geppi personally to find ways to mitigate the conflicts involved with his ownership of anotheruniverse.com.

Unbeknownst to me, however, at the same time as I was trying to explain to Steve that he needed to find ways to utilize the huge Internet mailing list (400,000 addresses…) of anotheruniverse.com help the Direct Market retailers dependent on Diamond, Diamond was secretly negotiating an arrangement with yet another Internet retailer, Next Planet Over, to enter into a deal by which Diamond would provide exclusive shipping from their Sparta warehouse. This arrangement allows Diamond to collect shipping and fulfillment fees for a period of two years from Next Planet Over, while denying this same opportunity for that same two-year period to any other Diamond accounts. It also allows Next Planet Over nearly immediate access to the huge Diamond Star System inventory backlist of trade paperbacks, toys, cards, etc. with minimal, or possibly no freight charges. The Diamond team also revealed, under intense questioning by retailers, that they were going to warehouse inventory in the Sparta warehouse for Next Planet Over, including back issue comics. The revelation that caught everyone by the most surprise, however, was Steve Geppi’s admission that he had an option to purchase equity in Next Planet Over. If exercised, that option would give him partial ownership of both major Internet retailers of comics product.

This information came out by accident at the annual DC Comics retailer meeting the weekend of March 12-14, and it’s sudden release caught the Diamond management team by surprise. They tried to convince the approximately 65 retailers in attendance that their secretly negotiated contract with Next Planet Over was no threat to other Diamond accounts, but were met with extreme skepticism. All the retailers with whom I had discussed the matter at the DC meeting were very concerned about the possible implications of Diamond/Steve Geppi making this bold intrusion into comics retailing. Given that he already owned the majority of stock in anotheruniverse.com, Steve Geppi was viewed as now having a personal interest in gaining a percentage of the retail market for comics.

While I had already resolved at the meeting that I had to call the Justice Department (I promised them I would call them back if the situation with Steve Geppi changed…), I was given added impetus by Diamond’s announcement of March 17th that all retailers currently being serviced out of Diamond’s Sparta warehouse (including Mile High Comics) would be shifted to Diamond’s warehouse in Plattsburg, NY effective April 8th. The net effect of this shift (according to our Diamond customer service representative) is that it will now take seven days, instead of five, for Mile High Comics (and all other retailers formerly serviced out of Sparta) to receive a Star System reorder unless we are willing to shift from truck freight to UPS. Given that UPS shipping costs are significantly higher, we’ve just seen a degradation of our service. Meanwhile, Next Planet Over has nearly immediate access, and theoretically no freight costs. All this because they’re willing to pay Diamond a fee to ship for them.

According to Diamond, the shifting of accounts from Sparta to Plattsburg is being done to facilitate expansion of the Star System. But the fact that the displacement to Plattsburg comes right on the heels of the admission by the Diamond staff that they had a secret arrangement to give space in Sparta to Next Planet Over, makes this entire process highly questionable to many retailers. In any event, whether it was planned, or not, this move increases the already significant competitive advantage of Next Planet Over over the retailers who were displaced from Sparta. It was this combination of events that made me feel that petitioning the Justice Department for relief was the only option left.

Jamie: If Steve Geppi/Diamond Comics continues their plans with NextPlanetOver.com, what will their positions in the industry be like one or two years from now?

Chuck Rozanski: I have no way of knowing. Much depends on the negative feedback they receive from retailers, fans, and the Justice Department. I have already been told that they are changing the reality of some of the answers they gave to the retailers in Baltimore. I have to believe that they were expecting little, or no, reaction to the eventual announcement that they were taking fees for giving Next Planet Over competitive advantage over their captive retailers. The fact that comics retailers have taken to the Internet to inform the entire world of comics about how the Diamond team is altering the competitive environment of comics retailing, seems to have never occurred to them. What they do now completely depends on how much negative reaction they get…

Jamie: You have asked for other retailers to join you in getting Diamond investigated. How has the response been?

Chuck Rozanski: I’ve actually been working primarily on a very lengthy report to the Justice Department about the entire history of my interactions with Steve Geppi about anotheruniverse.com. Since I had been trying to reason with him for five months prior to the DC retailer meeting, this report is up to 22 single-spaced pages, and still growing. I actually have only sent my Justice Department letter to comicon.com, and a couple other individuals. They have been spreading the word. I am now receiving e-mails from around the world faster than I can download and answer them… Once my report is finished, and I post it on our website, I am anticipating far greater response.

In terms of feedback, I have had 100% support. There are those who are (quite naturally) skeptical that we will win, but all those who have written me have praised me for taking this public stance in opposition of the Steve Geppi/anotheruniverse.com/Diamond/NextPlanetOver.com potential combination.

Jamie: Diamond has come out with a press release discussing the terms between them and NextPlanetOver.com, what was your reaction to the release and the information in it?

Chuck Rozanski: They’re working like crazy to “spin” this information now that they’ve been forced to reveal their secret dealings. If the press release you’re referring to is the one where they say that Steve Geppi “forgot” that he owns a small part of Next Planet Over, I would ask how anyone could believe such a statement? The retailers at the DC meeting asked Steve point blank if he owned any stock in NPO, and he swore he didn’t. Now they’re saying he does, but he didn’t contribute any funds.

So how did he get the stock? No one ever gave me stock for nothing…That’s just one of many inconsistencies in their press release. I think it’s safe to say that these guys are sweating the proverbial bullets.

Jamie: The press release says Diamond is exclusively fulfilling internet orders from NextPlanetOver.com, what does that do to others selling comics online, like Mile High Comics?

Chuck Rozanski: Since we specialize primarily in collectibles (back issue comics, toys, etc.), this will have less impact on Mile High Comics than others who sell more new, or Star System backlist. Those who have been selling Star System backlist are now at a huge competitive disadvantage, as they now have to either buy massive amounts of inventory and stock it at their in-house shipping site, or pay the huge expense of setting up a fulfillment point in Sparta. Otherwise Next Planet Over will have up to a seven-day advantage in filling orders for Star System Backlist. There is also the fact that they will have to pay freight, while Next Planet Over theoretically does not. And don’t forget that Next Planet Over will have a much greater likelihood of being able to discover when the Star System is running short on a desirable item. When we call in to Star, they tell us if an item is in stock, or not. But they never tell us how many are left… Even if Diamond sets up a “firewall,” it seems reasonable to assume that the managers of Next Planet Over will figure out how to get the information on what’s available on the other side of their same building.

Jamie: The press release also says NextPlanetOver.com will be buying comics from the comic companies and selling/shipping them to individual customers within 2 days. Does this not make them both a distributor and retailer?

Chuck Rozanski: Sure seems like it. This would very negatively impact our N.I.C.E. new comics subscription club. How can we compete with a distributor selling to consumers?

Jamie: NextPlanetOver.com had earlier announced they made deals to carry titles and online content from Abstract Studio (Strangers in Paradise), Oni Press, Slave Labor Graphics and Adhesive Comics. Will this not help those publishers?

Chuck Rozanski: Maybe. The industry currently receives most of its sales from about 3,000 independent retailers. If even just a few more of those retailers are forced out of business by these new practices, will the lost sales volume be made up by just one company? It could be that they end up with fewer sales, not more. Also, did these publishers realize who they were actually making a deal with when they agreed to give preferential treatment to Next Planet Over? These are all companies who pride themselves an being very retailer-friendly. What will they think as the truth reaches them? How will they explain their actions to retailers who have supported them for many years?

Jamie: You clearly feel betrayed by Diamond’s deal with NextPlanetOver.com, do you think you can trust Diamond or Steve Geppi again?

Chuck Rozanski: No.

Jamie: Exactly what would you like the Department of Justice do to Diamond Comics and Steve Geppi?

Chuck Rozanski: I am now a firm advocate that the exclusive relationships that Diamond has with any comics publishers must be voided. We trusted Diamond and Steve Geppi, and I feel they have betrayed that trust. I once advocated the exclusive relationships because I felt that maintaining stability in the world of comics was more important than fears of monopolization. I now fear Steve Geppi and Diamond far more than I fear chaos.

Jamie: What would Diamond have to do in order to convince you that they are no longer competing against retailers through NextPlanetOver.com

Chuck Rozanski: 1. Publish the contract between Diamond and Next Planet Over for everyone to see.

Offer the same terms and services allowed Next Planet Over to anyretailer at the same cost

Guarantee in writing that neither Steve Geppi, Diamond, or any member of the Diamond staff would ever take any equity position in a comics retailer ever again.

Immediate divestiture by Steve Geppi of his personal stake in anotheruniverse.com

Jamie: Do you think the industry would improve if Diamond Comics had competitors?

Chuck Rozanski: I think Diamond has done a pretty good job of shipping comics. But I would sleep better at night if I had an alternative to their service. Otherwise they are free to inflict deals upon us like the Next Planet Over deal, and we still have to buy from them.

Jamie: Is there any chance you would start a distribution company to compete with Diamond Comics? If not why?

Chuck Rozanski: No. My wife ran a distribution service (Alternate Realities) for ten years. She found that the economies of scale in distribution greatly favor those who operate near great masses of population. Since there are only about 8 million people living within 500 miles of Colorado, any distributorship I could set up would be highly inefficient compared with a distributorship based in one of the more populous states. Besides, I am proud to be a comics retailer. Making comics fans happy is what gets me up with a smile every morning. I don’t want to do anything else.

Jamie: At the recent Retailer Representative conference between Diamond and retailers, there seemed to be other complaints about Diamond policy. Can you tell us what they were?

Chuck Rozanski: Actually, no. That meeting was so intense, and I was involved in so many discussions about anotheruniverse.com and Next Planet Over, that the rest of the meeting was a blur. I know that Rory Root from Comic Relief in Berkeley, and Mimi Cruz from Night Flight Comics in Salt Lake City briefly raised other issues, but I was distracted, so I don’t know what they were.

Jamie: How do you feel about DC Comics option to buy Diamond Distribution in three years?

Chuck Rozanski: It seems an unreasonable consolidation of the market. But I respect the individual members of the DC management team very much. After this situation with Steve Geppi, however, who I had considered a personal friend since 1977, I would like their assurances that any such deal would be reasonable to be put into writing.

Jamie: How has Mile High Comics remained successful in today’s market?

Chuck Rozanski: Internet, Internet, Internet. We run Internet auctions, we have six million back issues listed on our website, we send weekly e-mail specials, we cut deals with companies like Excite, and we post thousands of items on ebay.com. The Internet is now over half of our business, and all of our earnings. Without the sales we derive from the Internet, we would go out of business very quickly.

Jamie: Mile High Comics has an associate program for selling back issues, how much has that helped your company?

Chuck Rozanski: Not very much in terms of sales, but the goodwill has been great. Sharing revenues with anyone willing to send us a little business has been very pleasant. Even if we don’t generate many sales, we make lots of new friends.

Jamie: In terms of getting new comic readers, how do you think the industry proceed. Should we try to latch comic books to other stores or should we try to make comic shops like music and book stores?

Chuck Rozanski: My vision is entirely different. All of our stores are very profitable right now, as we have shifted over to selling more backlist and collectibles. I started selling comics in 1970, and in those days new comics were a tiny part of the business. I view the Direct Market boom period of 1986-1995 as being an aberration. The income from new comics was never intended to keep stores in business. New comics are (were) a way of getting collectors to visit your store. Selling new comics was a service you provided in order to sell them backlist. We’re now seeing a return to that more stable world, and retailers who have adjusted are doing very well. But this is bad news for the publishers, and for Diamond.

Jamie: Do you think putting comic books in book stores or other places would draw people to comic retailers?

Chuck Rozanski: It’s been tried, and didn’t work. I believe collectors like going to an environment where they can speak with individuals who share their same dreams and manias. That seldom happens in any book or record store.

Jamie: Some readers complain that comics are too expensive. Do you agree?

Chuck Rozanski: Yes! Ron Perelman wrecked this industry when he rammed through the yearly price increases after he took Marvel public. They took comics from being a cheap, disposable, impulse item to being (of necessity) a collectible. Once readers became (at least partially) investors, the industry collapsed. Comics should be a buck. But rebuilding sales volume to the point where that would again be feasible is such a herculean undertaking that I doubt it will ever happen. But it sure would be nice if one of the publishers were to take the economic risk of trying to work prices back down.

Jamie: Fans also complain that event story lines and gimmicks are hurting the industry, driving long time readers away in the long run. What is your opinion as a retailer?

Chuck Rozanski: Long-time fans complain. But publishers find that the “silent majority” buy more when those tactics are used. I think it might be a mistake to give too much credence to fans who know when, and how, to provide input. They’re good folks, but they are only one perspective.

Jamie: Mile High and Jim Shooter attempted to buy the publishing arm of Marvel Comics not that long ago. Exactly what were you two planning on doing with Marvel if you bought it?

Chuck Rozanski: I was supposed to be in charge of all marketing. I was going take Marvel on the Internet in a massive fashion, and use the Internet to drive more business into comics stores. I was also going to try and get top creators on reduced priced books. A tough job, but I was going to break the price cycle… Jim was going to run editorial, and his goal was to provide more stand-alone stories, plus make sure that the stories that were written were more understandable, and maintained the integrity of the Marvel Universe.

Jamie: Jim Shooter said you talked him into self publishing his Daring Comics line and using a limited print run of 5,500. Why the limited print run?

Chuck Rozanski: I knew that Jim could get only a limited amount of credit from Ronalds to print. I debated the issue with my staff here at Mile High Comics about how many of a new Jim Shooter book would absolutely, positively sell. I argued for 10,000, but was voted down. Everyone pointed out that the market is so bad these days, that even a Jim Shooter book (in Black & White) probably wouldn’t sell more than 6,000 copies. Well, that didn’t make economic sense. So I came up with the idea that we could have Jim sign 500 of them, and sell them for about $10 each (later raised to $17.95). If we sold a bunch in advance, and we gave Jim 90% of the gross from those signed issues, then the project was guaranteed breaking even. Since that was really the only goal of the first issue, that’s where the number came from. Some folks thought this was some scheme to drive up the price on the first issue, but it wasn’t. We just had to make sure that Jim generated enough income to pay the printer.

Mark Evanier and Tony Isabella at the 2013 San Diego Comic Con. Tony is holding his just awarded Inkpot award.

This Interview was done via e-mail and was originally published in May of 2000. I decided to bring it back now due to the news of a Black Lightning TV series. Tony was one of the first comic creators I got to “know” via online when I joined the internet. He wrote a Tony’s Online Tips column and posted frequently on usenet (and old pre web browser based message board of sorts). Tony had actually requested letters for X-Files (Topps) on usenet and I was one that replied. I got a number of them published in the Topps X-Files series, particularly towards the end of the series.

I should also note that Tony stopped doing Tony’s Online Tips back in 2010. He currently writes a blog and you should probably read his Tony Isabella’s Black Lightning Facts in regards to some of the things he says here in regards to the character.

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If you read Comic Buyers Guide or visit Tony’s Online Tips, you already know who Tony Isabella is. For those that don’t, he’s a long time writer who has also been an editor and comic shop owner. He has recently been getting some freelance work and he is here to tell us about his work, his past and some things he’s involved with outside of comics.

Jamie: What do you do differently that separates you from most comic writers?

Tony Isabella: I don’t know; maybe my deodorant isn’t strong enough.

Jamie: Which method of writing do you use most and prefer? “Marvel Style” or full script?

Tony Isabella: I’ve been using full script almost exclusively for several years because that’s what was requested by the artist or required by the editor. However, I went with “Marvel Style” on my MARVEL COMICS: DAREDEVIL story with Eddy Newell because a) I wanted to make sure I still remembered how to do it, and b) Eddy and I wanted to show we could do it. However, I should point out that my plots are fairly detailed. They even include some dialogue.

I don’t have a strong preference for one method over another. I’m adaptable to the needs of the story, the needs of the artist, and the needs of the client.

Jamie: I know you’re doing a Daredevil one-shot. When is it coming out and what is it about?

Tony Isabella: It’s one of six “Marvels Comics” one-shots; these are the comic books published within the Marvel Universe itself. They come out at the end of May. Ours features a Daredevil unlike any you’ve seen. Eddy has done his usual magnificent best to make me look good. And that’s all you’re getting out of me.

I think that a reader spending $2.25 for a comic book deserves to experience all the surprises within that comic book first-hand and not after having already read about them elsewhere. I’m proud of this story; I want my readers to get all they can out of it.

Jamie: In the May edition of Gauntlet Magazine you tell a story about Jim Shooter nixing a Ghost Rider story you wrote which had some religious elements in it. Do you think he did that because he wasn’t religious himself?

Tony Isabella: I think he did it mostly because he could, although I was also told at the time that he was an agnostic and the story offended him. I think if you look at interviews from creators who were working at Marvel at the time–I left for DC shortly after he came on staff–you’ll see a picture of an arrogant guy who didn’t really know too much about the Marvel Universe. He certainly never grasped that he was trampling on the conclusion of a two-year story approved and supported by three previous editors.

Jamie: Do you have any other stories that didn’t make it to Gauntlet that you can share here?

Tony Isabella: I think I covered the Ghost Rider stuff pretty thoroughly in that article. As for other stories, heck, I’ve got lots of them…and if I keep writing a daily online column I’ll probably get to them all by next Thursday.

Jamie: Do you have any new work you can announce yet?

Tony Isabella: Sadly, no. I don’t like to announce stuff until I’ve finished it and been paid for it. I do have a project awaiting a contract, various proposals being looked at by various editors, and a number of characters and concepts I’m developing.

However, out on the stands now is the first chapter of the three- issue back-up serial I wrote for Claypool’s ELVIRA, MISTRESS OF THE DARK #83-85. It’s a little ditty called “Better Read Than Dead.” It’s sort of a parable for our times involving Elvira, a library bookmobile, and a censorious group called Protect Our Old People.

It was a very satisfying story to write.

Jamie: You’ve been doing daily columns at Tony’s Online Tips for a long time. Do you think your column is responsible for you getting your recent assignments?

Tony Isabella: I think it’s certainly helped. It keeps my name out there before the readers and those editors savvy enough to appreciate/understand online promotion. And it’s also been a useful tool for promoting the assignments I get.

Case in point: CAPTAIN AMERICA: LIBERTY’S TORCH, the novel I wrote with Bob Ingersoll. It had the best sell-through of any of the Marvel novels to that point; an impressive number of copies were sold through my website via Amazon Books.

Jamie: In your column, you are a big booster of Archie Comics. Why?

Tony Isabella: I honestly enjoy their titles. The late Frank Doyle was one of the best comic-book writers in the history of our industry. George Gladir has done many excellent scripts as well. And Craig Boldman has turned JUGHEAD into one of my favorite comics.

I also think the rest of the industry can learn a lot from Archie Comics. Their characters are among the most visible in comics and I’ve found their digest magazines in nearly every supermarket I’ve ever visited.

Their comics are wholesome reading for younger readers, though I’d like to see more variation in the body types and skin colors of the high school students.

Finally, Archie serves a segment of the comics-reading public that is generally ignored by all other publishers and most direct market retailers. I think they can attract new readers to our stores and to a lifelong love of comics.

Jamie: With Tony’s Online Tips, you do a lot of comic-book reviews. How many comic books get sent to you per week or month?

Tony Isabella: I’ve never kept a strict count, but it’s over 300 items a month. I try to read as many as I can, but I have to set aside some time to actually write the columns…and to take care of my kids…and to answer interview questions.

Jamie: What comics do you buy on a regular basis?

Tony Isabella: Very few. Mostly stuff I don’t get sent for free and off-brand titles that seem interesting. I do buy extra copies of everything I write because my relatives are much too cheap to buy copies for themselves.

Jamie: Okay, I’m going to spill the beans. You were the secret “Deep Postage” compiler of The X-Files letters pages for Topps Comics. I understand there were quite a few behind the scenes problems doing those comics. Can you tell us some stories about the problems you faced?

Tony Isabella: The basic problem was that whoever was approving the comics over in Chris Carter Land were the poster kids for anal retentiveness. Although it’s possible that they were so picky because they never wanted the comics out there in the first place.

The main reason the comics fell behind schedule was because it took so long to satisfy the X-Files people. They went over *everything* with a fine-tooth comb, including the letters columns.

After I had written a couple of letters pages, I started writing them 50-75% longer than Topps could actually fit into the issues. That way, after the X-Files folks made their cuts, Topps still had enough to fill the pages. This also saved me from having to return to completed columns and add additional material.

I rarely ran negative letters in these columns because the editors were afraid that the X-Files people would want even more changes in the material. Almost from the start, there were never enough useable letters for our needs. That’s why I started including the “Deep Postage” news items…and making up letters completely.

I also wrote the Xena letters columns, but those were a lot easier to produce.

Jamie: Do you know why Topps Comics stopped publishing comic books?

Tony Isabella: Given the market conditions, falling sales, and the difficulties in producing their best-selling title, which was The X-Files, the company opted to get out of comics for the time being. I hope Topps gets back into comics publishing in the future because they were a terrific client. They paid well. They paid fast. And the people I worked with were very professional.

Jamie: You are best known as the creator of Black Lightning. I was curious what kind of research did you do before creating him?

Tony Isabella: The first series didn’t require much research. Although it was somewhat grittier than other DC super-hero comics of the time, it was still fantasy-based.

The second series was much more realistic. I did research for two years before writing the first issue. I went to Cleveland’s inner city, interviewed all sorts of people, tutored gang kids, and did my best to get it as right as I could without losing the fantastic elements entirely.

Jamie: You have often said that another writer doing Black Lightning would be like crossing the picket line. Why do you feel that way?

Tony Isabella: I’ll try to make this short. I was unfairly fired from the title I created, a title on which I was doing the best work of my career. As far as I’m concerned, this is an ongoing labor dispute between myself and DC and will remain so until they do the right thing by me. Which the company will likely never do.

There’s a lot of history between myself and DC over my creation of Black Lightning. Promises that weren’t kept. The fabrication that the artist of the first series was a co-creator of the character. The failure to promote the use of the character outside the comics industry to any great extent. And so on.

Given all this, my position is that no one other than myself should write Black Lightning. I’m ready and able to write as many Black Lightning comics as DC is willing to publish. They need no other writers for this creation of mine.

Jamie: Some of your fans know you went through a serious period of depression, can you tell us about that?

Tony Isabella: I was diagnosed with clinical depression around the time I was fired from Black Lightning. I probably had it all my life, but it was that event…along with some personal problems in my life which shall remain personal…which triggered self-destructive behavior on my part and convinced me to seek medical help.

I got some therapy. I got some drugs. The first worked well, the second didn’t. Eventually, my therapist and I found other ways for me to deal with my depression. Being here for my kids was the most powerful motivating factor in my improved condition.

I’ll suffer from depression my entire life, but it’s an enemy that I know and that knowledge gives me power over it. There are more than a few graves on which I want to dance; I intend to live long enough to accomplish that modest goal.

Jamie: Outside of comics, you are running for the board of your local (Medina County) Library. Can you tell all the stuff you do that’s involved with that and how is it going?

Tony Isabella: One doesn’t run for a position on the board, one applies. When there are vacancies on the board, they are filled–alternately–by the Medina County Commissioners and the presiding judge of the Medina Court. I’ve applied for the last two openings and never got as far as an actual interview.

The Commissioners eliminated me because I had an agenda, which is to say I think the First Amendment is a good thing. The judge went with the typical political hack; God forbid he should appoint an average citizen to the board.

Currently, I have “divorced” myself from participation in library matters in protest of the board’s decision to put filters on some of the library’s computers. It was a blatant attempt to mollify the Medina Christian Coalition and didn’t even succeed on that base level. The cowardice of the current board disgusts me.

I’ve been exploring the possibility of legal action to overturn the board’s decision, but, without the assistance of the Ohio branch of the American Civil Liberties Union, that probably won’t happen. I don’t have the financial means or legal expertise to challenge the board without help…and the ACLU has turned down my every request for assistance.

I still support the ACLU. I know the organization doesn’t have the manpower to fight every battle. But it was very disappointing when they walked away from this one. Especially since they had gotten involved with library concerns previously.

Jamie: You were also a comic book store owner for a while. Can you tell us more about that?

Tony Isabella: Cosmic Comics was easily the most successful comics shop in the Cleveland area for nine of the eleven years I owned it. We had a full line of comics–the only store that did–and a good selection of magazines and paperbacks.

I enjoyed running the store and serving my customers, but I wanted to get back to full-time writing. Seven years into the gig, I was ready to sell, but my waste-of-oxygen attorney was never able to find a buyer who could actually afford to pay me even a fraction of what it was worth.

Unfortunately, Cosmic Comics lost its location…right on the heels of my suffering a considerable financial loss from my involvement with the International Superman Expo of 1988. The new location was so awful that I couldn’t hire or keep good employees. This led to an increase in employee theft and in shoplifting.

Add the afore-mentioned attorney, later disbarred from the practice of the law, albeit not soon enough to help me, and the store became a money pit for the last two years of its existence. I didn’t make a dime from it in those final years.

It’ll make a heck of a book someday. Might do for comic shops what Psycho did for motels.

Jamie: As a former editor, retailer and long-time freelancer, you have a wide perspective on the industry. What do you think needs to be done to improve it?

Tony Isabella: We must look beyond the Direct Sales Market, beyond the flavors of the month, and beyond the editors and publishers who have slim knowledge–creative or historical–of the comics art form. And we must stop pissing off the readers who have stuck with us for years and years waiting for us to get our acts together.

That and hire me a lot more often.

Jamie: I was wondering what your opinion is on current legal battles between Marvel and creators over the rights of characters, battles such as Joe Simon with Captain America, Marv Wolfman over Blade, etc…

Tony Isabella: I hope they win and win big. The comics industry has treated creators abominably since its earliest days. I’d love to see these guys balance the scales a bit. As far as I’m concerned, if the comics industry can only exist by treating its creators poorly, then it doesn’t deserve to exist one more day.

Jamie: Anything else you want to say?

Tony Isabella: Often readers ask why I’m not writing more comics. They ask the same question of many other comics creators as well. The answer, more often that not, is that editors and publishers aren’t hiring us. If they hire us, we will write and draw.

If readers want to see more comics by favorite writers and artists, by creators who aren’t this month’s flavor, they absolutely must do three things…

One. Let the editors and publishers know, frequently and politely, that you’re ready to give them your hard-earned cash for new comics by these creators.

Two. Actually buy the comics we do. Let’s suppose, for example, that MARVELS COMICS: DAREDEVIL #1 turns out to be the best-selling of the six specials. Odds are someone might figure Eddy and I had a little to do with that success…and that someone might hire us for more projects.

Three. Assuming you like the comics we do, write the editors and publishers and let them know you liked them and are eager to buy more comics by us. Tell your retailer you liked them and are eager to buy more comics by us. Tell your fellow readers you liked them and convince them to buy more comics by us.

Thanks. You’ve been a lovely audience. Don’t forget to tip the interviewer as you leave. He’s been working his way through beauty school and obviously needs all the help he can get.