May, 2016

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Google uses hundreds of different factors to determine a website’s ranking, ranging from backlink quantity and quality of domain age, content and brand name mentions. However, one of the lesser-known ranking signals used by the Google is click-through rate (CTR). The more people who click your listing, the higher yourRead More

What steps have you taken to protect your website from hackers? The tech industry estimates some 30,000 websites are either hacked or infected with malicious software every day, attesting to the need for greater security. Unfortunately, many webmasters turn a blind eye to online security measures, assuming it won’t happen toRead More

Email remains one of the most effective platforms to promote a product or service. Once you have the address of a prospect, you can send them promotional material for as long as they remain subscribed. Unfortunately, it’s not uncommon for emails to be returned. According to the Deliverability Benchmark ReportRead More

Converting a visitor into a paying customer takes a lot of work! You’ll need to attract them to your website, and then nurture them through the sales process. Of course, you’ll want to avoid making these 8 “conversion-killing” mistakes. 1) Irrelevancy Between Search Keyword and Content Relevancy between the keyword thatRead More

Content is the backbone of every popular and successful website. But while you can always create text-based content, there are other, more visually captivating alternatives available. So if you’re looking to make your blog or website stand out, check out the following types of visual content. Infographics Infographics have becomeRead More