TradeShowsAndDisplays.com – Web Design Case Study

Company Profile

In 2014, Tradeshows And Displays merged with Plum Grove Printers (founded in 1980), a Top 100 business printer based in Hoffman Estates, Illinois. Specializing in direct-mail marketing, promotional products, printed marketing materials, signage and point-of-sale graphics, Plum Grove + Tradeshows And Displays now offers clients total trade show preparedness.

Online Presence

The goal of Tradeshows And Displays website is to provide useful information about their products and services to potential clients as well as leads generation via forms and phone calls. The existing website was developed using old technology and the design was not mobile friendly.

tradeshowsanddisplays.com – old webiste

Website Redesign Goals

The website redesign project targeted the following goals:

New layout to reflect the new brand and match the rest of the websites owned by Plum Grove Printers

Responsive mobile friendly design

Modern business layout

Better and user friendly navigation

Better calls to action

The previous web design had become out of date and the client wanted a modern user friendly design so visitors can better navigate the website and find the products they need as well as submit a form request for a quote.

Results

tradeshowsanddisplays.com – new webiste

The new web design was launched in October 2015 and showed improved results in the first month of going live.