Chayo Mata's Beauty Shots Linger on Colorful Makeup

From beauty shots to fashion shots, Chayo Mata is a talented photographer who can capture the pure essence of a woman.

In most of these photos, Chayo Mata highlights the lips and the eyes in colour and leaves the rest of the portrait black and white.

Check out the gallery to see how this photographer lingers his shots on luscious lips.

Implications - Lips and eyes have often been considered the most important parts of a woman's face. Consumers are naturally drawn to images that focus on these parts; they unconsciously compare themselves to the subjects within. So, as women all over the world strive to highlight these features on themselves, artists and photographers will continue to create works of art that hone in on these aspects of beauty.