WE HELP LOCAL GOVERNMENT AREAS SECURE & HOST MAJOR EVENTS

To further develop this industry, while ensuring the needs of all parties are satisfied, Sports Marketing Australia (SMA) has developed the much lauded 'Events Placement Program', which has been embraced by sporting organisations and Local Government Areas (LGAs).

The objective is to attract and host major events that provide economic, community and branding benefits within our partnering regions. The result is a Win - Win scenario for sporting organisations, LGAs and the business communities within our partnering Council areas.

SMA is currently contracted by 47 LGAs and tourism organisations across Australia and we boast over 250 sporting organisations as well as global promoters as our powerful client base. The number of contracted LGA's is growing to meet the demand of an expanding event base. SMA's role is to consolidate as much sporting and entertainment activity as possible in our partnering regional centres across Australia contributing to the growth and development of each of their local economies .

Economic Impact into our regional Council Economies from Sporting Events

0Million

Satisfied Competitors who participated and attended SMA placed events

0Events

Successfully held with Council Support through SMA's program

SMA'S EVENT PLACEMENT PROGRAM

The highly strategic Events Placement Program has been developed over the past 16 years. While Sports Marketing Australia (SMA) places and has access to elite level events, the majority of its activity revolves around high participation state and national sporting events for age group and masters activities. There are 4 key benefits that our partnering Councils look for from the events that SMA places:

Economic benefit: Tourism Research Australia values a sports tourist whose purpose of travel is to compete in or spectate at a sporting event at $257 per person per day (year ending March 2017)

Branding benefits through high profile or elite events that are broadcast, live streamed, and/or attract high level media attention

Introducing people to a region who may never have visited that region in their lifetime had they not participated in or been a spectator at particular events

Community benefits through coaching courses, upskilling local club volunteers, "come and try" sessions that help to grow and develop the sport locally, as well as allowing the youth in the region to get up close to their sporting heroes for elite events.

SMA'S PARTNERING LOCAL GOVERNMENT AREAS

New South Wales

Bathurst Regional Council

Clarence Valley Council

Edwarrd River Rouncil (Deniliquin)

Goulburn Mulwaree Council

Griffith City Council

Inverell Shire Council

Mid-Coast Council

Orange City Council

Penrith City Council

Port Macquarie-Hastings Council

Port Stephens Council

Shoalhaven City Council

Tamworth Regional Council

Wagga Wagga City Council

Destination Wollongong

Berrigan Shire Council

Queensland

City of Gold Coast

Moreton Bay Regional Council

Gympie Regional Council

Mackay Regional Council

Townsville Enterprise Limited

Western Australia

City of Albany

City of Bunbury

City of Kalgoorlie-Boulder

Mandurah and Peel Tourism Organisation

Shire of Augusta-Margaret River

Victoria

City of Greater Bendigo

East Gippsland Shire Council

Greater Shepparton City Council

Horsham Rural City Council

Latrobe City Council

Mildura Rural City Council

Rural City of Wangaratta;

Southern Grampians Shire Council

Warrnambool City Council

Moira Shire Council

South Australia

Alexandrina Council

City of Mount Gambier

City of Playford

City of Port Adelaide Enfield

Rural City of Murray Bridge

WE CAN HELP

Strong Relationships

As is the case in all industries, relationships are critical in the development of any business model. Sports Marketing Australia's (SMA) unparalleled relationships in the sports, business, entertainment, and events industry as well as State and Local Government sectors have been instrumental in the development of the Events Placement Program. The success of the Events Placement Program and the trust that is engendered through the scheme has led to Councils and Sporting Associations and Organisations to engage SMA to supply additional services like:

Proactive Representation

Many Local Government Areas (LGAs) embrace the concept of hosting events. Most are aware of the huge economic and extensive community benefits delivered through "hosting" sporting, entertainment and cultural events.They are excited when event owners approach them to pitch proposals to their region.

SMA reverses the reactive approach and instead takes a proactive, directional approach by representing its partnering Councils in the very competitive Sporting Events Industry.

SMA's strong relationships with event owners and the daily interaction with senior decision makers in the events industry ensures that our partnering Councils win the large percentage of potential, suitable events across Australia.

Streamlined Process

SMA's highly successful Events Placement Program was crafted to ensure the right event is placed in the right region for the right reasons. It was deliberately designed to take the guesswork out of event placement by event owners in specific Local Government Area.

SMA undertakes a Capacity and Capability Assessment (CCA) in each of the LGAs it represents. The unique findings of the assessment form the framework for discussions between the SMA Events Team and the senior decision makers in the Sports and Events Industries. It allows SMA's events team to proactively demonstrate the real capacity of our partnering LGAs to host events in particular disciplines. SMA then acts as a conduit between the Council and the Event Owner to ensure the appropriate processes are in place to provide a positive, rewarding event experience for all parties.

Reduced Costs

With National Sporting Organisations, entertainment and business event promoters, and other event owners being predominately based in Brisbane, Gold Coast, Sydney, Canberra, and Melbourne, it is not financially possible for Councils to have representation in all markets. SMA has representation in each of these markets, as well as each state capital where state level event owners are positioned.

SMA's event team presents the LGA's that they represent to senior decision makers in the events team on a daily basis.

EVENTS IN OUR PROGRAM

SMA places more than 475 events every year. These events range from elite level programs through to age group and masters championships, community events as well as major global promoter and cultural activities.

MASS PARTICIPATION

COMMUNITY

SMA events are an important part of the development of vibrant
sustainable local communities, contributing to the community social fabric.

AND MORE...

SMA place a wide variety of events ranging from Business Events, Arts and Cultural, Entertainment, Music, and Food & Wine.

EVENT OWNERS USING SMA's EVENT PLACEMENT PROGRAM

NATIONAL SPORTING ORGANISATIONS

Tennis Australia

Australian Cricketers Association

Cricket Australia

Surf Life Saving Australia

Bowls Australia

Cycling Australia

Professional Golf Association (PGA)

Australian Baseball League

Badminton Australia

Baseball Australia

Basketball Australia

BMX Australia

Canoe Australia

Darts Australia

Disability Sports Australia

Futsal Australia

Golf Australia

Gridiron Australia

Gymnastics Australia

Handball Australia

Hockey Australia

Karting Australia

Masters Swimming Australia

Motorcycling Australia

Mountain Bike Australia

Oceania Freestyle Football Federation

Oztag Australia

Pony Club Australia

Royal Lifesaving Australia

School Sport Australia

Skate Australia

Softball Australia

Special Olympics Australia

Squash Australia

Touch Rugby League

Volleyball Australia

QLD SPORTING ORGANISATIONS

Badminton QLD

Baseball QLD

Basketball QLD

Bicycle QLD

BMX QLD

Bowls QLD

Cricket QLD

Cycling QLD

Darts QLD

Diving QLD

Golf QLD

Gymnastics QLD

Handball QLD

Hockey QLD

Judo QLD

Little Athletics QLD

Motorcycling QLD

Netball QLD

PGA QLD

QLD Canoeing

QLD Rugby Union

QLD Touch Football

Rowing QLD

School Sport QLD

Softball QLD

Surf Lifesaving QLD

Tennis QLD

Tenpin Bowling QLD

Triathlon QLD

Volleyball QLD

TAS SPORTING ORGANISATIONS

Basketball TAS

Bowls TAS

Football Federation TAS

Motorcycling Tasmania

PGA Tasmania

Squash TAS

Touch Football TAS

VIC SPORTING ORGANISATIONS

AFL VIC

Baseball VIC

Bowls VIC

Bushwalking VIC

Calisthenics VIC

Cricket VIC

Cycling VIC

Dancesport VIC

Darts Victoria

Diving VIC

Dragon Boat VIC

Football Federation VIC

Golf VIC

Gridiron VIC

Gymnastics VIC

Hockey VIC

Indoor Sport VIC

Lifesaving VIC

Little Athletics VIC

Masters Swimming VIC

Motorcycling VIC

Netball VIC

PGA Southern Division

Rowing VIC

School Sport Victoria

Skate VIC

Softball VIC

Special Olympics Vic

Squash VIC

Swimming VIC

Table Tennis VIC

Tennis VIC

Touch Football VIC

Triathlon VIC

Ultimate VIC

VIC Karting Association

VIC Rugby Union

Vic Sport

Victorian Athletic League

Victorian Karting Association

SA SPORTING ORGANISATIONS

PGA SA

Adelaide 36ers

Athletics SA

Baseball SA

Rowing SA

Rugby SA

School Sport SA

BMX SA

Bowls SA

Cricket SA

Cycling SA

Dragon Boat SA

Judo SA

Motorcycling SA

Softball SA

Squash SA

Surf Life Saving SA

Swimming SA

Tennis SA

Touch Football SA

Volleyball SA

WA SPORTING ORGANISATIONS

Badminton WA

Baseball WA

BMX WA

Gymnastics WA

Motorcycling WA

PGA WA

School Sport WA

Surfing WA

Swimming WA

NSW SPORTING ORGANISATIONS

Archery NSW

Athletics NSW

Baseball NSW

Basketball NSW

Bicycle NSW

Bowls NSW

Calisthenics NSW

Cricket NSW

Cycling NSW

Diving NSW

Football NSW

Golf NSW

Gymnastics NSW

Hockey NSW

Hockey NSW Mens Masters

Indoor Sports NSW

Karting NSW

Little Athletics NSW

Motorcycling NSW

Netball NSW

NSW Athletic League

NSW Country Rugby League

NSW Masters Swimming

NSW Rugby Union

NSW Touch Football

NSW Water Polo

NSW Women's Bowls Association

Orienteering NSW

Outrigging NSW

Paddle NSW

PGA NSW

Rowing NSW

Softball NSW

Surf Life Saving NSW

Surfing NSW

Swimming NSW

Tennis NSW

Triathlon NSW

Volleyball NSW

Wheelchair Sports NSW

Women’s Bowls NSW

PROMOTERS

100% Events

4Slam

Adventure Junkie

Bicycle Network

Big Deal Touring Pty Ltd

Brisbane Bandits

Derby Fest

Elite Energy

Extreme Rallycross

Full Throttle Sports

Geocentric Outdoors

Global Action Sports

In2Adventure

Inertia Music

Initiative Sport

Melbourne Rebels

Melbourne United

Mix Tape Media

Newcastle Jets

Nitro Circus

Northern Rivers LAA

Oceania Freestyle Football

Port Adelaide

Sports and Entertainment Limited (SEL)

SuperX Australia

Victorian Country FL

Williams Event Management

World Cup Cheer and Dance

CAPACITY AND CAPABILITY ASSESSMENT

SMA's partnering Councils undertake a specialised Capacity and Capability Assessment (CCA) to determine which events can be held in their region in which sporting or entertainment disciplines and at what level.
Event owners at all levels have strict criterion for determining requirements for their events. SMA then marries those event requirements with region that have the capacity to satisfy their needs.

The capacity and capability of local sporting associations

The ranking of sports facilities and infrastructure (both Council and privately owned) against set criteria

Natural attributes which double as event venues (like mountains, waterways, vineyards, parklands or beach reserves) are also identified and assessed

Existing tourism patterns to ensure events are conducted at the most beneficial times for the local economy

How Sports Marketing Australia uses the assessment information:

Sports Marketing Australia matches the event owner's requirements with the findings of the Capacity and Capability Assessments in various regions.

The results of the assessment enable event owners to know exactly which of their events could potentially be hosted in various regional locations.

The final assessment provides councils with an accurate understanding of the events they have the capacity to host and in which sporting disciplines.

SMA provides representation in all metropolitan centres in Australia. It has regular contact with key decision makers in the majority of state and national sporting associations. The representation team are all furnished with the Capacity and Capability Assessment from all SMA's regional partners. This allows them to confidently put a particular region forward to host an event with all the necessary information to satisfy the sporting associations needs.

About Sports Marketing Australia

Sports Marketing Australia (SMA) is a multifaceted Sports Marketing Company which specialises in database management technology platforms, ticketing solutions and is the only organisation dedicated to finding the right Local Government Area to successfully host events of all types, providing fantastic outcomes for all stakeholders.