Cribble signs TFL licensed operator for London14 February 2019Cribble is a software platform that allows customers to pick their preferred driver for a ride.Most driver apps control prices and assign drivers to customers. The driver then takes the job blind.Cribble turns this model on its head by letting customers buy a ride in the same way as they would buy a book on Amazon.Drivers can surge or discount the standard prices and set preferred destinations in the knowledge that they are competing with other drivers for the best rides.Customers can check the available drivers, the prices on offer and then pick the driver/car that they prefer for a fixed price ride which can be paid with cash or a pre-registered card.The driver can review the price, route and destination before accepting the ride.Since the process to order and accept was fully transparent everyone is happy.The price is right for all parties because Cribble creates a fair market where sellers set prices and buyers select the best deal based on transparent market information.The Cribble platform has been adopted by Pro Transfers Limited, a TFL licensed operator who will offer the service under the Cribble brand in London.Online registration is now open with a formal launch scheduled for 11 March 2019.Update9 March 2019Due to unreasonable threats from TFL, Pro Transfers Limited will no longer operate the Cribble service in London.