ACE Marketing opening to help entrepreneurs in the Damage and Restoration market create authority positioning for their business. Neil Howe was selected after an international search.

Entrepreneur, Neil Howe, was selected to open an authority media agency in Atlanta that will focus on serving the Water & Fire Damage Restoration and Mold Remediation market.

Howe’s agency, ACE Marketing Consultants will help entrepreneurs position themselves as an authority in their market using different forms of media.

“I’m honored and excited to start this new adventure,, ” said Howe. “The Water Damage and Fire Damage Market is a market where you know you are making the world of difference to families and businesses that get affected by these devastating incidents. It is important that clients get not only swift service in a time of need, but also the right service, so the water damage problem doesn’t turn into a mold remediation problem. That is why I am excited to work with businesses who are ethical and want to make a difference in their communities.”

Times are changing and to attract attention to a brand, a business owner needs to not only promote their business, but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people.

John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business. ”

A story on Fox News stated, “The simple truth is, if you aren’t deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”

Daniel Newman, a contributor for Forbes Magazine wrote in a June article, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.

The demand for authority marketing and position services is growing due to the recent media coverage, and ACE Marketing will service that need.

“I have a special place in my heart for the restoration and remediation market. After seeing firsthand the devastation that can happen in an instant and the pain it can cause to families and businesses, I am glad to be able to make a difference by promoting the best qualified mold remediation and water and fire damage restoration companies in Atlanta and throughout the United States. The ACE Marketing system of creating Authority and Credibility to Experts in these industries mean that people will be able to find the best help when they need it most.”