将 Adobe Analytics 作为 Adobe Target 报表源 (A4T)

Adobe Analytics for Target (A4T)是一种跨解决方案集成，允许您根据转化指标和活动细 Analytics 分创建受众。 The A4T integration lets you use Analytics reports to examine your results. If you use Analytics as the reporting source for an activity, all reporting and segmentation for that activity is based on Analytics data collection.

Your existing Analytics implementation collects all required data. 不需要专门为了收集报表数据而在页面上实施相关 mbox。Although, it is still recommended that you implement an order confirmation mbox for
Automated Personalization
(AP) activities.

The integration that enables Analytics as the data source for Target (A4T) represents the next generation of the Test&Target to SiteCatalyst plug-in. 虽然此插件已被弃用，但已使用它的客户仍可获得支持。

If you use Analytics as the reporting source for an activity, all reporting and segmentation for that activity is based on Analytics.

All Analytics metrics, including calculated metrics, are available in Target and the Target Activities report in Analytics. Likewise, any segment available in Analytics can be applied to both solutions. You can apply the metric or audience to the report in Target after the activity has started, or even after the activity has completed.

Every metric is included, including any customer or calculated metrics that are built-in in Analytics.

分类期过后，数据会在从网站收集大约一小时后显示在这些报表中。报表中的所有量度、区段和值都来自您在设置活动时选择的报表包。

在考虑使用 A4T 时，请牢记以下几点：

To use Analytics as the reporting source for Target, both you and your company must have access to Analytics and to Target.
请联系您的帐户代表
，以便使用这些解决方案。

When using A4T, all success metrics available to your activities are Analytics metrics. 但是，您的目标量度可以基于 mbox 调用。For example, you can use Target's out-of-the-box click-tracking capabilities with A4T instead of having to implement Analytics click-tracking code.

When viewing reporting of an A4T activity in the Target UI, you are viewing Analytics data. For example, if you use the Visitor metric in Target, you are using the Analytics Visitor metric, not the Target Visitors metric, which is now called Entrants. This difference is especially important for basic traffic metrics (Visitors, Visits, Page Views) and conversion metrics.

Any existing Target activities continue to use Target data collection and are not affected by enabling A4T.

Only one mbox-based metric is allowed when using Analytics as the reporting source.

A server-to-server call from Target to Analytics sends activity and experience information to Analytics. This integration does not result in additional server calls for either Target or Analytics.