1. In-store shopping is still hugely popular

Despite the growing popularity of online shopping with 70% of Australians shopping online, most consumers prefer the in-store experience.

Our study revealed that 54% still think in-store shopping is the best. Not only do they think it’s a great social activity, but Aussies like getting the sales assistants’ opinion too.

Think in-store shopping is old school? Millennials and Gen Z shoppers are surprisingly the largest groups of shoppers who prefer visiting brick-and-mortar stores and are also the biggest spenders across many product categories.

2. Long queues are a showstopper

Did you know that the average Australian spends over five and a half hours waiting in line every month, with the most time spent queuing at the supermarket? Which is probably why everyone is anticipating Amazon’s entrance to Australia.

63% abandoned their shopping carts in-store because the line is too long.

41% say long queues are the biggest frustration when shopping in-store, and 63% have abandoned their shopping carts because the line was simply too long. Will taking your store online help? Get our report now for the full insights.

3. Free delivery and shorter checkouts, please

If you’re looking to improve conversion rates on your ecommerce store, just take a look at the top 5 reasons why shoppers are abandoning their online carts: