small businesses should take the following 10 tips from SEO London agency when it comes to effectively using SEO tactics to help expand your business: 1) Keywords and key phrases are a necessity when trying to stay ahead of competition. Companies find that it can not receive high marks by using a keyword. Google AdWords is a wonderful place when it comes to discovering what consumers are looking for. It's also smart for small businesses that use software which helps you see which key phrases are being sought that relate to your business sector. 2) Interesting content found on the website is also a duty. Just look at the products and "fluff" reading does not cut it anymore in these days when trying to please consumers. All content must be informative and interesting. 3) All small business websites should have a mobile website to use that can be used by mobile phone users. 4) Places Google has transformed the way consumers find the products and services. Keeping up with the way consumers search is critical to the success of any business. 5) All small businesses should use some type (s) of the effective strategy of building links. These strategies help business websites achieve high ranking in search engines, and is important for all link building strategies to include both internal and external linking 6) The companies also must use a domain via canonical. This helps to create a method to avoid unnecessary repeated variations of the page that you can sometimes find in the search engines. 7) The cache control of page viewings registration allows a company to see which of your web pages are being tracked. The less a page is tracking the less likely you are seeing at their full potential. 8) Always put pictures on websites is a necessity, even if the website contains mainly texts about the services the company is offering, the photos come with text boxes. The text found inside the boxes can help the site to get a higher search engine rankings. 9) It is important to ensure that the speed of loading a web page at par. Otherwise, consumers often switch to another web page that loads faster. 10) Always make sure there are no broken links within a business website, search engine spiders this hatred. Br >