The manager of the town’s special improvement district nailed down a fresh set of priorities that calls for greater emphasis on leveraging the town’s Navesink River waterfront as a draw for visitors and investors.

Topping a list of six priorities that the downtown promotion agency should focus on is a “reimagined, redeveloped and reinvigorated riverfront,” a consultant told several dozen business owners and borough residents at the Two River Theater.

About 70 people, most of them merchants, gathered in a ballroom at the Oyster Point Hotel to hear from a consultant on how to determine “what you want this place to look like in 10 years,” as he put it.

The downtown promotion agency RiverCenter kicks off a mission review next week, and is seeking public input, its officials say. (Photo by John T. Ward. Click to enlarge.)

By JOHN T. WARD

Through his Monmouth Street store, the Cheese Cave, Steve Catania has been doing business in Red Bank for seven years. And for much of that time, he’s been involved in efforts to advance the interests of downtown retailers like himself.

But if you ask them, most probably couldn’t tell you what Red Bank RiverCenter‘s job really is, says Catania. And that’s a problem, given that it’s supposed to be their advocate.