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The Good Morning Britain presenter took to his Twitter page to slate the pair for claiming that they are naming their brand “Archewell” after a Greek word that according to the couple means “source of action.”

As the country battle the coronavirus pandemic and Prime Minister Boris Johnson is in hospital, Pier said that the couple's Hollywood plans are not at the forefront of the British agenda.

Piers fumed: “Total number of f*cks the British public give about these two announcing their ‘plans’ from Hollywood right now: 0.”

It comes as Meghan and Harry have so far failed to send their well wishes to Boris Johnson after Kate and William shared a message of support on social media.

Piers Morgan has slated Meghan and Harry over their new brand name (Image: ITV)

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Twitter users have been quick call out the couple for their lack of message to Boris.

One commented: “There’s a time and a place to make announcements and now really isn’t the time, what would have been nice is a message of support to a country they say to love and best wishes to our PM.”

While another added: “No one cares. Boris Johnson is fighting for his life, American is on its knees, developing countries are bracing to get slaughtered but we are supposed to care about an announcement of a charitable foundation??!! The Sussex’s have NO perspective.”

Meghan and Harry have yet to send their well wishes to Boris Johnson, who is currently hospitalised (Image: AFP via Getty Images)