The TouchStore solution allows in-store shoppers to scan a QR code or send a text message to a number displayed near specific products within a store. Using a shopper's previous purchase and browsing behavior data specific content is presented to the TouchStore user or they are connected to a live chat operator. As well as being privy to the shopper's prior browsing behavior the live chat agent is also able to provide the shopper with rich content such as coupons, videos, guides and surveys.

According to TouchCommerce, "the shopper is able to maintain continuous, personalized support and use a smartphone to self-serve with expert guidance throughout the entirety of the shopping journey, all without the hassle of standing in line for assistance or having to explain needs to multiple representatives. TouchStore also provides shoppers with a wider selection of items, such as out-of-stock products, web exclusives, and more".

With many in-store shoppers today armed with a smartphone, TouchStore appears to be another way in which retailers can combat new shopping behavior such as showrooming and leverage mobile technology to convert browsers into shoppers.