When you want the best features from the top-tier rifle scopes but not break the bank, look no further than the new Ares BTR first focal plane riflescope family. This feature rich riflescope is set to take the market by storm. HD Glass and advanced fully multicoated optics deliver crisp bright images for taking long range shots. The one piece tube, precision-machined from aircraft-grade 6061-T6 aluminum will deliver precise, accurate results all day long. With a precise true zero stop feature, you won’t find this product in the market at this price point, it just didn’t exist until NOW!

The illuminated reticle provides greater visibility during dusk and dawn and other low ambient light environment.

First focal plane reticle stays valid at all power settings allowing you to fully utilize the specially designed reticle that shrinks or grows along with your target as you zoom in or out. The reticle offers quick target engagement at low power while offering precise holdover positions with finer details.

Etched Glass Reticle: Reticle etched on the glass that provides excellent backing support for complex reticle design and offers great durability and much higher shock resistance to recoil

XPL Coating gives you an extra protection on the exterior lenses from dirt, oil and scratches or anything else mother nature can throw at you.

Precision Zero Stop System: The system allows you to lock down your zero position and dial back to it with a sharp and precise stop right at your zero mark even you are turning it in pitch-dark or blinded folded.

The high precision erector system processed by high precision CNC machine with +/- 0.0001mm tolerance level to provide you the most accurate power settings and smoothest magnification change

The 6061T6 aircraft grade aluminum tube that has exceptional strength and superior mechanical integrity will protect these world class optics no matter what punishment you throw at it.

Exposed Direct Dial Turrets for elevation and windage allow you to quickly make adjustment as you needed and engage your target within a blink of your eyes

Heat treated one piece tube gives the scope extra strength over multi-piece tubes. A one piece tube also is better at keeping moisture out thus keeping your scope fog proof for the life of the product

Waterproof to protect the scope in the harshest weather conditions or if accidently submerged underwater

Fog proof to allow you to immediately engage your target when you take your rifle to cold ambient temperature from warm inside

Shockproof: Robust mechanical system with special designs on both control and erector system that give you the ultimate recoil resistance to withstand 1000G recoil for 1000 times.

Argon Purging uses the inertia gas with bigger size molecules to purge any moisture out of the tube giving you better waterproofing and thermal stability.

Winners Chosen - Next Drawing is July 1st for Athlon Sport Optics
This month we have Athlon Sport Optics as our Give-Away sponsor.
Athlon totally stepped up with some AMAZING Giveaway's this month:
Cronus 20-60x86 ED Spotting Scope
Athlon developed the Cronus to give you one of world’s...

The New Athlon Ares 15-45x65 UHD Spotting Scopes Have Arrived
The Ares 15-45 family of spotting scopes were designed with advanced optical quality and ease of use in mind. Designed with bright, razor-sharp imagery and a rugged, weatherproof design, the Ares is ready for any condition. The...

Camera Land Memorial Day Weekend Sale Today - Tuesday May 26th
We are running a great Memorial Day Weekend Sale Today thru Tuesday May 26th. Joel and I are here today and tomorrow. We are closed Sunday and Monday and we will be back stupid early on Tuesday.
We have been stocking up on great...

Athlon Cronus 20-60x86 ED Spotting Scope reduced from $1,499.99 to only $999.99
We are always looking for the next great opportunity to offer to you and this is certainly one of the most exciting we have been able to offer in quite some time. This is an AMAZING spotting scope and under...

Recent Deliveries, Specials and Updates from Camera Land
We have been very busy receiving shipments and getting orders shipped out. Joel and I have been in 11-12 hours a day Monday - Saturday and Neil has been popping in to assist. Lots of VERY EXCITING deliveries and Deals happening.
If you...