News Article

COLOGNE, Germany – The biggest motorcycle, bicycle and e-bike market in South America is made easier to access for companies in Europe as the Cologne Messe started a cooperation with the Brazilian industry association ANFAMOTO. A delegation from Brazil consisting interested in developing new contacts for import and export will visit the 2016 Intermot show.

Intermot (taking place from 5 to 9 October, 2016 in Cologne) expands its engagement in South America. – Photo Bike Europe

On the occasion of the largest Brazilian motorcycle, bicycle and e-bike fair, Salão Duas Rodas, with an expected 250,000 visitors, the event organisers of Intermot forged a cooperation with ANFAMOTO – Associação Nacional dos Fabricantes e Atacadistas de Motopeças, the Brazilian association of manufacturers and wholesalers of motorcycle parts.

Important growth market

“Brazil is an important growth market for our exhibitors. It is therefore our goal to raise visibility and awareness of Intermot in Brazil and in so doing, bring more importers, disseminators and industry contacts to Cologne,” said Christoph Werner, Senior Vice President in charge of Trade Fair Management at Koelnmesse. “We are pleased to have a strong partner on our side in ANFAMOTO which has its own stake in supporting this venture.” Through this cooperation, the international motorcycle, scooter and e-bike fair, which takes place from 5 to 9 October, 2016 in Cologne, expands its engagement in South America as part of Koelnmesse’s internationalisation strategy.

Developing new contacts for import and export

ANFAMOTO plans to send a visiting delegation to Intermot 2016, consisting of trade and industry members who are interested in developing new contacts for import and export. A joint stand is planned for exhibiting companies from Brazil. Furthermore, both Intermot and ANFAMOTO will be represented as cooperating partners with a stand at the respective partner event, and will mutually support each other’s advertising efforts in advance of the fairs.

Largest market for motorised and non-motorised two-wheelers

Next to an annual sales of some 5 million bicycles annually also about 1.1 million (light) motorcycle and scooters are sold per year in Brazil. The country constitutes the largest South American market for motorised and non-motorised two-wheelers. According to an independent survey, the Intermot exhibitors see Brazil as one of the most relevant growth markets. With the cooperation, the fair brings supply and demand even closer together.