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The battle for Internet users in Africa has just stepped up a notch. With 120 million people across Africa using Facebook in 2015 — a jump of 20 million from September 2014 — the company has decided to double down and open its first office on the continent. In recognition of the fact that in excess of 80% of African Facebook users access the social network on mobile, Facebook said it will work on cementing relationships with advertisers and small businesses to support them in the mobile ad space. Nicola Mendelsohn, Facebook vice president for Europe, the Middle East and Africa, said in the statement, "Mobile is not a trend; it’s the fastest development in communications we’ve ever seen. This couldn’t be more true in Africa – where so many people are mobile-only,"