Google Local Canada is Now Online

Google has just launched another local search product, this time in Canada. The database includes more than 2.4 million listings from a partnerhsip with Canada’s Yellow Pages Group.

I haven’t had much time to test out Google Local-Canada but after few (very few) quick searches some of the same types of problems that I pointed out in this recent post about Google Local-U.S. also occur at Google Local-Canada.

As you look to expand the reach of your business to customers in different countries, your website setup and the content you have in place will need to change and evolve. Before you even begin thinking about content localization and local keywords for each market, the technical setup of your website needs to be considered. The first step of this process is domain strategy.

We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting our collective heads around is what this change means for us as marketers.

Google suggests that 80% users conduct online searches for local businesses, while 50% of users who do a local search on mobile for a business visit its store within a day. Yet businesses continue to miss the opportunities that local SEO provides. If this is you, here's how to get started with local SEO.

On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets in Google’s Search Engine Results Pages (SERPs). What does this mean for SEO, and how should webmasters and SEOs adapt?