Publiclir renamed to Crowns eSports Club on May 31st, 2016. The rebranding was announced by Heny, a Publiclir member of staff, with a tweet suggesting the company had not dropped the team, but rebranded.[1] Soon after, it was publicly stated that the change was due to their wish to divide the growing Publiclir community from the competitive teams.[2] On July 2016 Crowns acquired the nameLess roster intending to compete at Insomnia58.[3] The team won the event, beating Full Tilt in the grand final, and became the first European team to win an i-series event since Epsilon eSports won i49. After winning ETF2L Season 25, the core of the roster dropped their sponsorship and creates their own organization with a TF2-exclusive brand called Se7en.

Shortly after the team won i58, Full Tilt's Thalash joined the roster, replacing Starkie as a flank scout who moved to the pocket scout role to replace Hafficool due to Hafficool's other commitments to Overwatch.[4]

Thaigrr was initially meant to play for the team, however due to a series of other engagements he played only Week 1, Week 4 and Week 5 before leaving the roster. Buttnose played in place of Thaigrr during his absences before joining the team for the final two weeks of the season.