From my initial review of your site, you are ranking well for the terms you are targeting. All of the pages I checked in your left navigation rank in the top ten on Google for the phrase they are targeting. A quick recomendation would be to update the title on your homepage to "Hawaiian Bath & Body Products - Natural Elements". Basically you want to have the main keyword phrase you are targeting at the begining of your title. Since most people will not initially be searching for you company name, I would put it at the end of your title. The rest of you product pages are already doing this and it is one reason they rank well.

I would also recommend setting up Google Analytics - www.google.com/analyticson your site and set the site up in Google's Webmaster Tools - www.google.com/webmasters/start.

I know the trick to put first my keywords and the name company at the end, because like you said, the other pages are like that. I think some of our customers could do a quick search on our company name, this is why the company name shows first, but I think you are right, I could have more clicks from the keyphrase, than the company name.

I will update that to see how it goes.

As far as the google Analytics, I have integrated a statistic program on my site with a code on each page, that give me live stats. I dont want to give away information to search engines, as we all know that will be analysed by them for their advertising system. I am using some unique keyphrases that bring me a decent traffic and I don't want them to use it.

Traffic is growing pretty decently, I double my traffic since October, conversions follow, and get a little better than the double.

Hi NatOnline, Cliff here.1. I would recommend H2, H3, H4 headings within your text in addition to your H1, just change the order of the words, if possible. I typically skip H2 headings and use H3. Back in the Black Hat SEO days, many hackers used H2 tags to stuff keywords, so I still avoid them, or I'm just paranoid.

2. Your image alt tags should use your targeted keywords that are included in your Title tag, meta description tag, and H1 tag.

3. Your internal page linkage could use some updating as well. Use keywords in anchor text to point to other pages when possible.

4. Near or in the footer of each page, you could add your targeted keywords as well, just don't be too spammy with it. Make it look natural.

5. Each Title tag should include your targeted keywords near the beginning, as mentioned in another post. Also, Google will typically display the first 66 characters, so use all the characters you can within this limit, focused on your keywords.

6. Likewise, the meta description tag in Google is typically displaying 154 characters. Make great use of this space, using attention getting language with targeted keywords to entice readers to click on your listing.

7. Use targeted keywords throughout your text on the page with natural flowing sentences. Use keywords in italics, bold and bold italic when possible without sacrificing the readability of the page.

8. Try to have your targeted keywords in the body copy as high up on the page as possible.

9. For the future, I would suggest moving away from a tables layout and go with a pure CSS layout. This will greatly lighten the size of the page, it will load faster, and makes for great "food" for the search engine crawlers!

Hope this helps! Drop me an email to let me know how you are doing!Cliff

1) The problem with H tags, that I cannot put them as I wish, as you know the high value tag is H1 I stay away from black hat technics, I don't cheat search engines or else and use _*only whit2) I can work on that

3) I use keywords with anchors wrapped in short sentances

4) I don't like this, it is spammy for me

5) I just correct that on my index, but once again I don't want to be spammy, this should be done for people not for search engines.

6) I do that.

7) I can bold and bold italic, I will think about that

8) I know that but all the copies body text are made for people not for search engines

9) It will be done in the future site one day.

Thank you Cliff, I will see what I can do and will update some of your tips :-)

I agree with all of Cliff's suggestions as he covered most of the on page factors you can control. You have the correct mindset though, develop content for your users not for the search engines.

I totally understand your hesitanceto use Google Analytics, as I have some of the same concerns about Google having so much access to my data. However, if you are doing any online advertising it is a great way to track conversions and it is free. Regardless I still recommendsetting up your site in Google's Webmaster Tools as it will give you some valuable information on how Google is indexing your site and if there are any issues, and it does not require a script to be added to every page.

One other issue I notices is almost half of your site is Google's supplemental index. For more information on this and a useful tool to check how many pages are in the index go to http://www.mapelli.info/tools/supplemental-index-ratio-calculator. It also includes some info on how to get your pages out of this index. Something it does not mention that I have found helpful is try to have 3 links to every page on your site.

Also, I noticed that your copyright is outdated, I would update it to say 2006 - 2007. The best solution is to create a script that determines what the current year is and displays it after the year you started. That way you won't have to remember to update it next year.

On large sites it is not uncommon to have a high percentage of pages in the supplemental index. A lot of it has to do with how many clicks away from the homepage it is, how many pages link to that page, and if there is any duplicate content. A page on your site that is in the supplemental index is http://www.natural-elements-online.com/pikake-soap-travel-size.asp. You can check by copying your description and then doing a search for it and you will notice that the page is not returned. If you were to do this same test on a large chunk of text on your homepage, you will see that your homepage is the number one result.

I did link articles to page products before, it was better for visitors but duplicated for SE.

For example if I link the history of coconut article to all coconut soaps, it will be good for readers but not for search engines.

The only way I can find to link these pages are deep links directories, but if you can put only 5 deep links, you only focus on coconut soaps. If I do that for all supp results pages, it would be too expensive, because most directories allow 1 link for free and not always internal link, if you are using deep links you have to switch to paid links.

If I put more than 5 links in the articles, it will be too spammy as you can see, we are selling coconut soaps, aromatic coconut oils, coconut lotion, candles etc...

Search for answers

Ask the community

Most of the time, you just want to find content that has a particular phrase. Here are the easiest ways to find the content you want.

Enclose your search phrase in quotes. Search will try to find content with those words in the order you enclosed them. A search for "marketing advice" is going to return content with the phrase "marketing advice".

Search for content that has certain words, but not necessarily all of the words in order. This is the most basic search. Simply enter your search terms. For example: accept credit cards This will search for documents containing the words accept, credit, and cards

Using OR. The OR operator links two terms and finds a matching document if either of the terms exist in a document. To search for documents that contain either "web design" or just "online marketing" use the query: "web design" OR "online marketing"

Using AND. The AND operator says that the search should return content in which all of the search terms are present. To search for documents that contain both "web design" and just "online marketing" use a search like this: "web design" AND "online marketing"

We would appreciate having your voice in the Small Business Community. You can participate in a number of ways.

Start a discussion in our member-to-member forums. By participating in the Small Business Community, our members gain knowledge and connections that give them a competitive advantage in building a successful business. Take advantage of the collective experience and expertise of the community to get small business ideas and help with a specific question or business challenge.

To post your question in our community, in the “Ask the community” section, from the drop-down, select the category that you’d like to post to, then click the “Start a Discussion” button. If you simply want to introduce yourself to the community, please select the “Introduce Yourself” category.

Note: you must be a logged-in member of the community to post a discussion. Please login or become a member to participate.

Share your small business story. Do you have an interesting story to tell related to your small business? Have some advice for other entrepreneurs to help them avoid some of the pitfalls of small business ownership? We invite you to share your story with the Small Business Community. Click the “Share Your Story” link and simply answer the questions in our Share Your Story template.

Answer a question. Are you an expert in a particular area of running and growing a successful small business? Would you like to help other small business entrepreneurs by answering their questions? We would appreciate your expertise in the Small Business Community. Please click the “Answer a Question” link to see a list of the open questions asked by members of the community.

Bank of America is not responsible for user posts and other user content appearing on this website and does not endorse or guarantee the perspectives, the advice, the users, the businesses, or the products or services sold by any users or businesses that appear on this website.