Explore Bike Share, the Memphis bike-sharing system that launches Wednesday, has announced a five-year, $375,000 sponsorship from BlueCross BlueShield of Tennessee.

Trey Moore, Explore Bike Share executive director, said in a release, “The generosity of BlueCross BlueShield of Tennessee enables EBS to bring bikes to the neighborhoods of Memphis with a focus on helping residents improve their health and wellness. We are honored by their support of our mission.”

Kevin Woods, Memphis market president for BlueCross BlueShield, said “We’re proud to support Explore Bike Share’s efforts to provide the community with a healthy transportation and recreation option. We look forward to seeing more people enjoy riding the streets of Memphis together.”