ESPN will help develop, launch and operate the network, according to a news release. The deal is worth $300 million over 20 years. The network will launch in September.

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Included in the coverage will be at least one exclusive football game, eight men's basketball games, women's basketball coverage of games not televised elsewhere, and Olympic sports coverage. There will also be pregame and postgame shows for football and basketball games, coaches' shows for every sport Texas sponsors and other daily programming.
In addition, there will be university news, coverage of lectures and visiting speakers along with commencement ceremonies, and even high school coverage on an authenticated online/broadband site.
"This is an extremely exciting