Job Description

Provide cross functional teams with frequent updates on the status of their advertising campaigns, advise them on the success of campaigns compared to marketing costs, and make suggestions to increase marketing effectiveness when necessary.

Informing cross functional teams on which aspects of campaigns are the most effective and which are not, and advising them on how to tweak campaigns to get maximum attention and create more revenue.

Create detailed reports showing the amount of traffic online campaigns are creating, how much campaigns cost, and outlining the timetables and schedules for online marketing campaigns.

Budget data for pay-per-click accounts on a daily basis to manage campaign costs and provide expense information to you the Digital Manager.

Review Last Year's (LY) activity and performance, to understand critical success factors and further opportunities, to build further recommendations.

Trading the Sites

Provide data that will support merchandising to improve general site engagements and ad performance, and sales by providing relevant customer experience online. Ensuring the correct products are being integrated into the marketing and merchandising process.

Responsible in monitoring sales performance and adjust tactics as necessary in order to achieve sales targets.

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