New Client Success Story: Taxi Magic

by Cecile Oreste, Media Relations Specialist/DC

Taxi Magic is revolutionizing the taxi industry through innovative technology products. The company is part of Alexandria, Va. based RideCharge Inc., which started operations in February 2007. Although Taxi Magic has been around for a few years, this is the company’s first time using Business Wire to distribute its news.

Only two days after sending a news release about its new Passenger Information Monitor (PIM), Taxi Magic was featured on “Washington Business Tonight,” a program aired on local television station TBD-TV. The segment featured an interview with Taxi Magic President Sanders Partee and was later posted on the network’s corresponding website, TBD.com, where visitors could easily share the story through social media networks like Twitter and Facebook.

According to Jay McClary, Vice President of Marketing for Taxi Magic, the release focused on the idea of innovation as well as the convenience that comes from using Taxi Magic products. “We are really trying to improve the taxi experience for passengers, and that seemed to resonate with the TBD reporter,” he said.

The Taxi Magic success story shows that a quality release goes a long way. Jay gave TBD-TV a reason to read beyond the dateline and was readily available when the reporter called him about the release. Do you have a success story you want to share with Business Wire? If so, contact media.relations@businesswire.com.