$28 at amazon so good discount, didn't know Fossil made budget watches like this. Especially when it comes w/ the standard 12yr warranty. You're guaranteed a new watch over the course of the life of it if you use it in water as 90% of mine go bad upon a swim in the lake...sad for being "30M resistant"...

Got this a few weeks back pretty good watch btw price is back to $28.00

Do you mean back up to $28 from $24? I see $24 in the video, which is misleading. However if you apply the promo code that the OP mentions, the price goes down to $18.99.
Too bad the code doesn't reduce the price of the Tortoise[ashford.com] version of this watch. It's is only $22 though, even without a code.