Sales of “Free From” products in Ireland rose 15% in Ireland last year, meaning that ''Free From' aisles are now common practice in supermarkets.

Matt Clark, Nielsen’s commercial director in Ireland points out mirrors what’s happened in the UK this year which has seen a 19% rise to £754m annually.

He notes:

It’s one of the fastest growing categories and, consequently, supermarkets are extending ranges. If this growth rate continues, ‘Free From’ would be a £1 billion market in the UK alone within two years – the same size as today’s mineral water market.