PPAI worked with CNN Money journalists to facilitate interviews with Picnic Time (UPIC: PICN0001), Great American Products (UPIC: GREA0011) and Calibre/High Caliber Line (UPIC: GREA0011) in a feature on fun products for a Super Bowl party.

“Media relations is just one more way PPAI creates value for the industry and members alike,” says Kim R. Todora, PPAI public relations manager. “By working together we can raise awareness and demonstrate that promotional products work as a tangible advertising medium and a highly effective branding and marketing tool.”