Agatha Raisin

Agatha Raisin

Agatha Raisin, PR whizz, gives up her successful life in London, landing with a bang in the quiet village of Carsely with hopes of beginning a new dream life.

Bored, lonely and used to getting her own way, Agatha finds that life in the Cotswolds isn't quite the picture-perfect existence she imagined... and when her highflying city attitude is met with puzzlement and suspicion from country locals, Agatha enlists the few allies she can find.

Among them are DC Bill Wong, a lovelorn local policeman, Gemma Simpson, her suffer-no-fools cleaning lady, and Roy Silver, a faithful former assistant from London. But with her unique brand of feisty truth-telling finding little favour, it seems the community is not quite ready for the acerbic Agatha.

Our Brief

From PR to PI, we helped take Agatha Raisin’s social media from zero to hero. We were enlisted to support the campaign last minute and decided to launch the campaign via Mammoth Screen’s social accounts as they already had existing followers. We supported the social activity on Sky 1 but also created unique and fun assets of our own. As always, we followed clear branding guidelines & tone of voice, which were decided through working closely with Mammoth Screen.

We use competitions to encourage fan engagement and interaction. Asking for user generated content is a great way to boost follower numbers and increase the reach of your content.

Our posts were in keeping with the tone of the show and the audience. With Agatha Raisin, we were able to be more light-hearted and found that this engaged our demographic the most. We used fun and relatable quotes to do this.

We keep fans up to date with what is happening in the world of Agatha Raisin. We retweet anything relevant from the actors involved in the show or from locations/special events that are happening in relation to it. Including its imminent return this year

We also used live Q&A sessions to encourage interaction from our fans. We used special hashtags to separate the different Q&As and to make the questions more discoverable.

We always promote any awards or nominations that our shows receive. Everything is branded with the appropriate logos or hashtags to increase general engagement