As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.

2:00pm

Understand

Lightning Talks on Business Goals

Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.

Knotel Bryant

|

New York

,

NY

The influencer economy

With social influencers exploding in popularity, what should you think about when working with influencers as part of your overall strategy? And how can an early-stage startup leverage the power of influencers effectively to both fuel growth and build your brand?

Join Northzone for a breakfast session bringing together investors, thought leaders, influencers, and company-builders in this space for a lively discussion and Q&A. There will be some time to meet with the panelists and chat informally after.

We'd love to have you if you're interested in building a company in this space, using influencer marketing for customer acquisition and brand building, or interested in investing into this space. Also, please come prepared to share your experience and questions!

Northzone is an early stage investor with offices in New York, London, Stockholm, and Oslo. We were founded in 1996 and have invested in over 100 companies across our eight funds, our most recent closing at $350M.

We are active investors into the influencer economy. We've made investments into Bloglovin' and Na-Kd, which involve influencers at the core of their business models, and our other portfolio companies in gaming, media, and fintech have also found innovative ways to work with influencers from all different genres.

Jessica joined Northzone in 2014, and her primary areas of focus are e-commerce and consumer internet. She led our investments in NA-KD, Fyndiq, Outfittery, Klarna, Lesara and Matsmart. Prior to joining Northzone, Jessica co-founded HelloFresh, where she spearheaded the global marketing operation, growing the business from scratch to $50 million in 24 months.

Tamira Jarrel

Beauty and Lifestyle Influencer, tamirajarrel.com

Tamira brings a modern minimalistic twist to the blogging community with her photography and nonchalant personality. She was voted Top 10 Beauty Bloggers by Allure and Best Beauty Blog of 2016 by Bloglovin. Tamira has 44K followers on YouTube and 30K followers on Instagram and has worked with many brands on influencer campaigns, including Mejuri and Glossier.

Kamiu Lee

Head of Business Development & Strategy, Bloglovin'

Kamiu is a thought leader in the influencer marketing ecosystem through her years of building Bloglovin'. Bloglovin’ connects 9M+ users with their favorite influencers and help influencers partner with brands. It is now the world's leading influencer marketing platform, with with access to 1M+ registered influencers and over 1Bn in audience reach. Kamiu is passionate about the potential of the influencer marketing space, and has been quoted on the topic in WWD, Fortune, eMarketer, Digiday, and other publications.

Mark Chou

VP, Growth Marketing and E-Commerce, Away

Mark Chou is VP, Growth Marketing and E-Commerce at Away, a modern travel and lifestyle brand offering beautiful, high-quality luggage at an affordable price point. Prior to Away, he led marketing and strategic partnerships at ONA and served as Managing Director of the New York Fashion Tech Lab during its inaugural year. Before joining the Lab, Mark worked in e-commerce strategy at Ralph Lauren, early stage investing at the New York City Investment Fund, and investment banking at The Blackstone Group.

Ramzy Ismail

Program Manager, Techstars

Ramzy Ismail is the Program Manager at Techstars Connection, in partnership with AB InBev and ZX Ventures. He is an expert company-builder from the very early stages. Previously Ramzy was the Interim Managing Director and Program Manager at Flat6Labs Abu Dhabi, a $10M early stage fund and accelerator.

Samantha berg

CMO, Qapital

Sam is a seasoned and executive-level marketer who has worked with both established brands and emerging financial services brands. At Qapital, she helps consumers change behavior by building an emotional association with financial wellbeing. They have done many impactful influencer campaigns, serving as a great example of how Fintech can leverage the influencer economy. In addition to her work at Qapital, Sam is on the board of Camelback Ventures, a nonprofit that supports local, social impact entrepreneurs with coaching, capital and connections.

Pär-Jörgen Pärson

General Partner, Northzone

Pär-Jörgen (PJ) has some twenty years of venture capital experience under his belt and the scars to prove it having lived through the dot com days. He spends most of his time on Media and Consumer Internet, which is why he led Northzone's investments and serves on the Board of Directors of companies such as Spotify, Widespace, Bloglovin and Sourcepoint.

Knotel Bryant

22 West 38th Street, 4th Floor

New York

,

NY

10018

Knotel Bryant

22 West 38th Street, 4th Floor

New York

,

NY

10018

Agenda

9:00am

Understand

Lightning Talks on Business Goals

Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.

10:25am

Define

Jessica Annas Defines the User Journey

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

12:00pm

Diverge

Ashton Ajayi Discusses Diverge Methods

Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

1:15pm

Decide

Chris Logan Reviews Decide Methods

Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development.

“Design is not making beauty, beauty emerges from selection, affinities, integration, love.”

Louis Kahn

The Minimal NYC

Architect

"

To achieve great things, two things are needed:

a plan and not quite enough time.

Quote Block #2

The Influence Economy

Join us for a startup launch party for The Minimal NYC, with good music, unlimited drinks, BBQ buffet, lots of free stuff, and strangers that might become the new you.