About The Brand

The go-to brand for eyes, Eyeko was founded in 1999 – the result of makeup veterans and partners Max and Nina Leykind’s shared vision to open eyes everywhere to a new idea of beauty. Our focus? Creating an eye wardrobe that really works for you.

In the last two decades, we’ve reinvented mascara with our signature zero-waste squeezy tubes, and developed enriching, pro-vitamin formulas with unique, body-boosting brushes that offer instant results, easy application and long-term lash care.

We’ve won awards and found fans in celebrities, makeup artists, beauty editors and experts – but even more importantly, you, our customer. Whether it’s mascara, eyeliner or shadow, with Eyeko, you’ll not only find the mascara to fit your beauty and lifestyle needs, but you also benefit from innovative Korean technology for a look that lasts.

Eyeko

Nina Leykind and her husband Max, founders of Eyeko set out on creating the perfect mascara. Since then that one mascara has grown to include a select range of high-performing brow gels and eyeliners too, all made with Korean beauty expertise. Their products have gained recognition among industry pros and consumers alike due to their ability to help individuals execute eye-conic looks. Some of their top products include Eyeko mascara and Eyeko liquid eyeliner. No matter your beauty expertise, you’ll be able to rock long lashes, defined eyes, and sculpted arches with Eyeko in your makeup bag.