Who's online

This shouldn't be news to any of the regulars around here, but for the other half of Threadwatchers who are trying to learn about SEO, take a look at Andy Hagans latest evaluation of what exactly is going on with the Google Sandbox and how to beat it.

I almost didn't include this little section, because the "Does the sandbox exist?" debate has become as annoying as the "white hat vs. black hat" one. But just to be absolutely clear, 3the sandbox does exist. No, it's not just a straight aging delay, as originally thought; and no, you don't have to call it "the sandbox" if you don't want to. (In fact, I kind of prefer the term "Trustbox".) But speaking as an organic-only guy who has launched a site every other week for the past two years (really), I can tell you that "this sandbox/Trustbox thingy" appears again and again independent of niche, type of site, number of pages, etc.

As for what it is: The sandbox/Trustbox is a set of filters in Google's search algorithm that together prevent new sites from ranking well until they gain trust.