Reward your customers, build their loyalty, and let them help market your business

Want your marketing efforts to reach the right customer at exactly the right time? How about as they walk into your store? Location-based marketing lets you provide highly targeted offers and build customer loyalty. This book explains location-based services, what your campaign should contain, how to launch it, and how to measure results.

Check in — learn what goes into a check-in, what will encourage customers to do it, and what data you can collect

Get started — find out how to set up a campaign on foursquare, Facebook Places, Yelp, and Gowalla

Know what you want — fine-tune your marketing goals to maximize what location-based marketing can do