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Nordic Service Design Network

Nordic Service Design Network

The manifesto, which was signed by a small governance group, which represents the Nordic countries / SDN chapters and different perspectives from academia, business, public sector and consultancies.

NORDIC SERVICE DESIGN NETWORK

Supporting the global SDN vision we believe that Service Design can help create better life for people in Norway, Denmark, Finland and Sweden. And we hope that a joint Nordic collaboration can also contribute globally to advance service design and its positive impact on the world.

As an emerging field, Service Design facilitates a joint effort leveraging knowledge, competences and methods across management, marketing, research, and design disciplines. Service Design offers a mindset, shared language and methods to empower holistic thinking, human empathy and experience prototyping.

For the economy and society to thrive, this approach can offer fresh energy, new ways of working and more integrated and effective collaboration. The opportunity is vast. Currently 80% of GDP are in the service sector whilst service quality and service productivity lack far behind. Organizations that create well-designed services will provide better value to employees and customers and therefore have a sustainable advantage. And in public services the engagement and participation of citizens is vital to meet the big challenges ahead. As we emerge out of the old industrial paradigm, new models and new ideas are needed. However, instead of a new department, new collaborative glue is required.

We see a need for sharing, facilitation and collaboration amongst different key stakeholders including client-side organizations in the private as well as public sector, agencies of different kinds, educators, academics, policymakers, customers and society.