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Tuesday, July 26, 2016

Junior, Jimmie and Kyle Top Fanatics Trackside Sales

Still number one!

This race weekend at Pocono Raceway marks the first anniversary of the Fanatics Trackside Superstore – NASCAR's new, at-track shopping experience. The new Trackside Superstores offer fans a one-stop-shop onrace weekends, along with the largest selection of in-store NASCAR merchandise in the world.Halfway through 2016, the Top-3 drivers are no surprise with Dale Earnhardt Jr. leading the rankings, followed by six-time Sprint Cup Series champion Jimmie Johnson and defending champion Kyle Busch.

With rising stars like Austin Dillon, Kyle Larson, Joey Logano and Sunoco Rookie of the Year contenders Chase Elliott and Ryan Blaney, there are currently five drivers in the Top-20 list who are 26 years of age or younger.

With six Top-5 finishes and two poles this season, Elliott continues to be one of the top three drivers in sales increases each race weekend, and ranks fourth overall in full-time driver sales. Elliott’s sales have nearly quadrupled in his rookie year, making him the youngest driver in NASCAR Sprint Cup Series history to rank among the Top-5 in trackside merchandise sales. Blaney is now a Top-20 selling driver, as well, in the iconic No. 21 Wood Brothers Ford Fusion.

"I see more fans wearing No. 21 gear than ever before and it’s cool to see them cheering on our team," said Blaney, driver of the No. 21 Ford Fusion. "There is nothing like seeing someone wearing your shirt or your hat and knowing they bought that because they are a fan. And the Trackside Superstore makes it an easy, one-stop shop for everyone to find your gear. It’s been a great addition to our sport."

Fanatics has capitalized on defining moments from Kyle Busch, Martin Truex Jr. and Tony Stewart;all of whom have positive sales trends in 2016. Busch has seen a gain of nearly 80 percent in sales since his comeback last summer and subsequent championship run.

The most popular products available at the Trackside Superstore include apparel, headwear and novelty items. Lionel’s 1:64 scale die-casts are up 77 percent year-over-year, one of the largest growth trends across all categories at the Trackside Superstore.