"search engine"

Search engine marketing success in retail now requires a multitude of skills, technologies and processes to perform at scale. Join our retail panel as they reveal their secrets to getting this right at every step of the way towards profitable campaigns.

One way to optimize search (SEO) results for your published RoboHelp projects is to make the most of images. This brief 3 minute video shows you (a) how to name videos with purpose-driven titles, (b) use Screen Tip settings to have relevant caption text appear during mouse hovers over an image and also (c) enter ALT Text, which is seen be Google and other search engines that index your context. The steps in RoboHelp 10 are extremely easy to do. Watch the video and let Product Evangelist @maxwellhoffmann show you how: you can do it too!

Learn how iConText uses Adobe Media Optimizer for Search for its customer, Avito.ru, working with Russia's largest search engine, Yandex, to fine tune contextual searches with keyword performance modeling. Using Adobe Media Optimizer for Search, iContext changed more than 600,000 bids in 30 days to optimize paid search advertising spend for Avito.ru.

Learn how to spread the word about your web portfolio by adding social media and optimizing your portfolio for search engines to find you. Then publish your portfolio and make sure to keep it fresh with new content that promotes the work you're doing. Utilize the example web portfolio assets to finish and publish your own web portfolio.

Keywords are what guide users to your site or business on any major search engine, as explored by Tony Wright. This tutorial is part of the Search Engine Marketing: Pay Per Click Advertising Course at xTrain.