Category: SEO

That is a concern lots of people ask themselves and with all the tools, templates, and websites promoting these services the concern is now more present than ever. And the truth is that many individuals attempt and put a lot of hours into this procedure simply to quit at the end.

The answer is simple:

The Internet today is the most active and evolving place that has actually ever existed. Updates are constantly made, new innovations come out daily, new innovators develop new things every day and new patterns seems to appear out of nowhere. If you don’t have somebody who is constantly associated with this 100% of their time, it is almost difficult to get a headstart with all this info, tendencies, and ideas.

Besides that, you also need to handle a great deal of other relatively unassociated issues, however that can have a deep effect on your website future. You can make a stunning website that works really inadequately with the online search engine so no-one can find you on Google or Bing. Without being able to analyze the code of your website from a web designer perspective you will never understand what failed.

You can also make a website that looks excellent on your computer just to find out that it looks awful in mobile phones or that it’s not mobile-friendly at all and is missing out on in more than a 3rd of the traffic that any other functional website may have.

After all that you’ll likewise need to understand that what looks terrific to you may not look so great or even ‘ok’ to your visitors and future clients.

If you truly wish to tackle your own website you’ll require to put a lot of time on finding out how to code, languages to utilize, codes to implement and a great deal of marketing coding and application.

At this point you could ask yourself, what will sell much better, a professional and colorful pamphlet or a leaflet done by yourself at home?

What to do then?

If you are a person with a lot of time in your hands and truly wish to learn I’ll anticipate you to do your own site. Get some research studies on photoshop, web coding, and online advertising and give it a try. When you do all this, you’ll require to study a bit more, find out a couple of more things and do it again or make what you had better. You might understand somebody who will ask you to do the same for them and.there you go, more practice on top of practice and eventually you will end up being a web designer and you can even make a living out of it.

If you don’t have the time and energy to tackle this problem head on and your focus is in your company instead of making things yourself, then you need to leave it to a professional. We will guarantee 100% our styles and we will not stop until you love it 100%. Our reputation is on the line.

What about Wix and Squarespace and Homestead?

Well, while Wix and Squarespace and Homestead are options with pre-made design templates that will certainly assist you begin your experience, we’re sorry to tell you that it is not as easy as they state in their advertisement projects and you will not have the very same outcomes they said you would have.

And why not? It is apparent that these companies will make it all very easy for anyone with really little experience to have their own site, however it ends there. The SEO you can make over those sites is extremely restricted and likewise you require to know that internally, as you have based your site on a design template, there will be literally countless other websites looking and behaving precisely as yours, and Google does not like that, they put a lot of weight into imagination and individuality and the reality is they will not see that on a website made from a template.

Ok, so what to do next?

It will all depend on what you are planning to create and how much time you’d like to spend on it. Contact New Perspective Studio for Website Design and Development East London to discuss your project and get it done professionally.

Over the past few years, web server technology– similar to everything else related to computers– has made amazing strides. Hosting companies have actually utilized all of these advances to develop a brand-new type of web server platform, usually called cloud hosting.

” That’s excellent,” you bemusedly say, “but what is cloud hosting?” A succinct description is that cloud hosting is a scalable set of virtualized servers.

To assist you unload what that means, we’re going to concentrate on two of the terms in that definition: virtualized servers and scalability.

The Benefits of Virtualized Servers
Cloud hosting uses the principle of a “virtualized server.” This essentially indicates that you have space on a host server shown other users, but it’s virtualization ways that it runs autonomously from the other accounts on it.

The biggest benefit of virtualization is that it’s flexible. Unlike a devoted server whose resources can not be increased without physically altering its components, a virtualized server can be admitted to a growing number of resources on its host server.

This flexibility lets you start off with a little virtualized instance and slowly increase its power to fulfill your needs. Incremental development like this indicates you’re only paying for what you require. Those with little requirements pay only a small amount. Those with considerable requirements (and its attendant success) pay more.

The Advantages of Scalability
Cloud hosting is all about incremental development and scalability. The versatility of virtualization is one element of that, however the other is being able to include increasingly more servers quickly.

When your network of servers needs to expand, you introduce higher degrees of intricacy. Cloud hosting is constructed to lessen these growing pains by providing tools to handle the most complicated tasks of including more resources to your network, consisting of duplicating existing servers and managing the networking between them.

For proof of how scalable cloud hosting is, look at the size of business utilizing it. Everybody from sole owner app developers to internet leviathans like Netflix ® utilize cloud hosting– so, your organisation could be an excellent suitable for it as well.

Cloud Hosting Caveats
Cloud hosting is definitely the most cost effective method to handle server spaces since you’re spending for only what you require. It lets you take many small actions toward growth instead of gigantic leaps, waiting on your requirements to catch up to your capability.

But as absolutely incredible as cloud hosting is, there are still a couple of cautions with it:

Cloud hosting still needs a great deal of proficiency. Platforms like these are generally maintained by seasoned administrators.
Cloud hosting is overkill for most simple websites
Only companies that have an eye on growth take advantage of cloud hosting’s flexibility and scalability.

10 Tips Prior To You Purchase a Domain Name

One of the most important choices in establishing an online existence is selecting a domain name. Here are 10 pointers to help you make a great domain name purchase.

1. Do your homework
A little bit of research can go a long way when purchasing a domain. Inspect and discover comparable websites out your competitors’ domain using a website like Compete.com. Search available domains by keyword or domain name utilizing Media Temple’s domain search tool.

purchase a domain
Use “Best Web Hosting Company in South Africa? Web Hosting Review” to see when a domain was last sold, for just how much, and the web hosting broker. A popular domain may have more public resales. You can browse by keyword, which assists provide the appeal of certain words in domain.

2. Buy domains that are easy to type and keep in mind
Even if you intend on optimizing the site for search engines, you still want a domain name that people can remember and type. Avoid odd spellings of words, numerous hyphens or other characters, numbers etc. Anybody hearing your name should understand how to type it without you having to say things such as “the number 4” and “dash-dash.”.

You should also prevent words that have more than one spelling if your visitors are likely to be puzzled and mistype the name. Alternately, you can purchase both versions of the name and direct visitors from the one you like less to the preferred name.

3. Prevent slang terms.
Try to prevent slang terms and rather pick a name that will still be meaningful in ten years. This will also assist your name be understood and remembered by non-native speakers. Whether or not you intend to do company globally, this can help with your local audience also.

4. Purchase a domain that’s much shorter instead of longer.
The longer your domain is, the more difficult it is for people to bear in mind it and the more possibility you have of someone misspelling among the words. Many great single word domain are long gone, however you can still prevent long domain by getting a little creative. Attempt including an adjective or verb in front of it and seeing if those variations are available if you have a single word you really like that is not offered. Consider your domain as part of your brand, and make certain it matches how you desire individuals to think about you.

5. Stick with.com if you can.
Most people assume a domain name ends in.com so if you purchase a domain name with one of the other extensions (. Don’t immediately assume you ought to only purchase domains with.com. Many websites have actually done quite well with other extensions.

6. Don’t buy trademarked domains.
If your function in purchasing a trademarked term as a domain is to attempt to puzzle individuals, you’re opening yourself up to having actually a problem submitted against you and needing to quit the domain. Even if you’re not trying to produce confusion, you’re most likely to deal with some legal obstacles by buying trademarked terms in your domain. To be safe, you can search for U.S. hallmarks at www.uspto.gov and ensure nobody owns a trademark on the name you are thinking about.

7. Don’t buy a domain name that’s too similar to an existing website.
Even if the term isn’t trademarked, do not purchase domains that are simply a variation of another domain name. Alternately, you may consider purchasing these variations yourself and set them up so that if somebody types one of the variations, they are rerouted to your main site.

8. Hyphens are a mixed bag.
Using hyphens to different words in a domain name makes it much easier to check out and makes it somewhat much easier for search engines to acknowledge the specific words. However, individuals often forget about the hyphens when they type domain names. If you do use hyphens in your name, don’t buy a domain with more than three hyphens. It’s simply too messy.

9. Prevent numbers.
If you want a number in your domain name due to the fact that there’s a number in your business name, purchase both versions (digit and word) and redirect one to the other. Be specifically careful about utilizing the number “0” in a domain name as people may see it as the letter “O.”.

10. Check accessibility on social media sites.
When you have a name selected, go see if that word or expression is readily available on social media sites like YouTube, Twitter, Facebook, Instagram, Pinterest, Google+, and Tumblr. Even if you don’t intend on using social media immediately, you’ll wish to have the option when you’re ready, and it’s simplest if you can use the exact same phrase on each site.

An expert web design is basic to web achievement. This is particularly valid for organizations. While there are numerous product projects, instructional exercises, and do-it-without anyone else’s help websites accessible over the web, nothing can contrast with an expert web design, for such a significant number of various reasons. Here, we will demonstrate to you the main four advantages of an expert web design and why no business should take a risk on anything besides polished methodology.

Advantage #1 – First Impressions DO Count

Definitely, you recollect your mom letting you know, the early introduction is all you get throughout everyday life. This still remains constant throughout everyday life and on the web. Your website is your entrance to a universe of clients and your client’s entrance to you. You have close to six seconds, that is correct six (6) seconds, to catch a potential client’s eye. In the event that your website isn’t proficient designed in an engaging nature with simple route, new substance, and credibility, you will have lost them in a split second.

Advantage #2 – More Sales = Greater Profit

It is amazingly, one more demonstrated reality that the correct design will expand your deals. On the off chance that you are new to website design and neglect to incorporate the major viewpoints in your website, there is an awesome shot that your deals and benefit will endure accordingly. With expert web design, the designers, venture chiefs, and any individual that works with the company knows exactly what it takes to make a beneficial website, which will build deals, and eventually your benefit.

Advantage #3 – Product Highlights

Regardless of in the event that you offer 1 item or 5,000 items, an expert web designer will know exactly what it takes to feature the correct items. They have a smart thought of your focused on group of onlookers, what they are searching for, and how to appropriately feature items for expanded deals. Indistinguishable applies with administrations from well. It is important to demonstrate the best of what you bring to the table to change over guests to paying clients.

Advantage #4 – Unique

Maybe a standout amongst other things about an expert web design is the way that your website will be yours and just yours. There won’t be another website on the web that resembles yours. When you utilize templates found on the web or WYSIWYG (What You See Is What You Get) editors, there is a decent shot that many different webmasters, much the same as you, have the equivalent correct template. Potential clients need to see something new, new, and special. They unquestionably would prefer not to see a similar website again and again.

There you have it the main four advantages of an expert web design. There are such a large number of more advantages, yet the over four are the best reasons why you ought to pick an expert website design durban.

This is not written by a professional lawyer or anyone close to one. It is written by a typical business owner of a successful web development company who has no law degree or the budget to hire a lawyer to write a web development contract. However, they are in need of a contract agreement that will assure a project will be well outlined for both the client and the developer as to what the expectations are of the entire project.

I must write a disclaimer that this proven web development agreement is purely based on experience and knowledge of the web design and development industry. Others may write these contracts and agreements differently. This article is written to help others who wish to know how to begin to write a 10 step web design and development agreement. So enough said, let’s get down to the 10 steps:

1. Scope of Services:
Start off with the most important aspect of the entire project. What exactly are you as the developer going to do for the client? Present a general 3-5 sentence summary of the scope of service. Will you be responsible for the design and programming? How will the website be updated? Who will be responsible for the marketing at the end of the project? Who will host the website when the project is done?

2. Price and Payments
This is the area where you are upfront and state the exact price payment and terms of the payment is split up into installments. Is the project quoted at a fixed rate? Is it an hourly rate and how is this documented and tracked? Will the payments be made with a certain percentage up front as a down payment and then a monthly billing cycle, or is it a milestone related payment system?

3. Term and Termination
How long will this agreement contract be enforceable? If the client does not want to pursue the project ¾ of the way through the project how can he get out? What are the penalties and timeframe they can exit the contract? This is crucial especially to web development agreements with entrepreneurs and startups who many times have a great idea, some type of outline or business plan for what they wish to do, but for some reason never finish through with the project. Then as the developer you must have certain rights. Do you keep all of the code that has been developed? Can you finish it and retain intellectual property to it? Many factors can go in this area, but it protects both the client and the developer in the case a developer never is able to complete a project or continues to be late on deliverables and the client wishes to terminate the relationship.

4. Ownership of Intellectual Property
One aspect that needs to be addressed is who will retain the intellectual property to the project? Typically the client retains all intellectual property. This area highlights all of the intellectual property covered such as the source code, all digital files, documentation, etc. Intellectual property is very important to any and all web design and development projects.

5. Confidential Information
Many clients wish to keep all information that is exchanged within a project to the developer as highly confidential and cannot be disclosed whatsoever. This must be addressed in any agreement as to the extent that information can be disclosed. Can the developer mention that they are working for the client during the course of the project to other prospects or potential clients? Many developers use their portfolio of clients as sales tools for other clients. This area must represent exactly what is disclosed and for how long. What period of time is the information kept confidential and so on.

6. Warranty and Disclaimer
Having a warranty on the work that is developed is standard in most web projects. Typically a 30-90 day warranty is given on all work to be functional and bug free. Now this is the area that small details such as the client having access to the server and by mistake entering the files and making changes on mistake that affect the functionality within the terms. Think of the label on products that you purchase such as furniture and mattresses. It says that the warranty is void if you tear the label off. This is what you can address in this area. You will provide warranty on certain terms and conditions with specific disclaimers as well.

7. Limitation of Liability
This is the area in which the developer discloses that they are not liable for any losses of money for the developer or other economic losses directly or indirectly associated with the development of the website. Some less experiences clients will turn around to the developer as the source of their website not succeeding online. Avoid issues in the future if something does not succeed that the client thought would, especially things that the developer cannot control once the website is launched. Also, during the project itself, if for whatever reason there is a financial loss, it protects you as a developer.

8. Relation of Parties
Make sure that the client and developer understand what their relationship is. Is the relationship a development partnership? Is it strictly a work-for-hire type relationship? Is it a client and vendor relationship. This is the area where this needs to be highlighted to make sure the business relationship is understood.

9. Employee Solicitation / Hiring
Many developers never think twice about this, but there have been cases where clients have lured employees or freelancers of the developer during or after the project was completed. Of course, this has huge negative aspects associated with it if this happens. That is why this area is also extremely crucial to lay out the fact that the client can not solicit the developer’s employees in any way when it comes to potential hiring or additional perks. Specify a certain amount of time for this as well. Typically this time from is between 2-5 years.

10. Entire Agreement
This is the ending of the document that basically should say that the entire document and its attributes fall under the entire contract and that nothing will supersede it. Also, this is the area the will have the client and developers key representative who will sign it, date it, and post their roles within the company. Make sure that any and all modifications after signature are signed with initials of both parties next to the change.

These 10 steps to writing a successful web design and development contract and agreement will give a peace of mind to both the client and developer and will pave the way to a trusting business relationship.

Some clients may be surprised when presented with what could be a 2-4 page document to read and sign. Don’t be afraid to walk them through each point and reaffirm the fact that such a document is needed to protect them as a client and you as a developer in any unwanted circumstances, at the same time highlights exactly what everyone’s obligations are. With that said, there should be no issues and the client should be willing to sign the document. Of course if they are not willing to sign the document perhaps it is a financial loss to you as the developer but in the long run, it will avoid headaches and even more substantial financial losses.

Good luck on writing your first web design and development agreement. As all things the more you practice writing these the easier they become.

When a web design agency gets a job from a client that they have never dealt with before, they go through a very specific process in order to fully satisfy the client. If you are thinking about starting a web design agency and you want to offer your services, your main focus will be on gaining a solid reputation and maintaining it. So, follow the steps that hundreds of agencies have followed in the past in order to provide your clients with exactly what they expect and need.

The first important thing is to establish exactly what you will do and what you won’t do. When clients go to web design agencies, they usually expect to be presented with a fully functional website. But many design agencies don’t offer coding services, and simply offer design. This has led to many conflicts in the past, and it is a good idea to make it clear what you are going to give them when you’re done working. It may even be a good idea to draw up a legal contract that you can use for all your clients and change small details within.

After you’ve established what you can and can’t do, you’ll start to gather information about the project that they need to be done. Different objectives for the website should change the design considerably, so make sure to ask them all the important questions before you get started. Around this time, you should also get a feel for how hands-on the client is (IE, whether they will want you to present them with options the entire time, or whether they want you to take charge of the whole thing).

Now you should have all of the information that you need to get started and build them a killer website. While you add every feature of the site, you’ll probably have several different ideas that can’t all fit together. One good approach is to create all of these ideas as mockups and show them to the client before you do any more work. Have the client pick one to build on, and work from there. That way if they’re dissatisfied with the final product, it isn’t your fault, and they can’t ask you to rework the whole thing for free. Just make sure that you cover all your bases and act professionally when dealing with clients, and you’ll have a successful design agency soon enough.

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A professional web design is essential to internet success. This is especially true for businesses. While there are many software programs, tutorials, and do-it-yourself websites available across the internet, nothing can compare to a professional web design, for so many different reasons. Here, we are going to show you the top four benefits of a professional web design and why no business should take a chance on anything but professionalism.

Benefit #1 – First Impressions DO Count

Surely, you remember your mother telling you, the first impression is all you get in life. This still holds true in life and on the internet. Your website is your access to a world of customers and your customer’s access to you. It is a proven fact that you have no more than six seconds, that is right six (6) seconds, to grab a potential customer’s attention. If your website is not professional designed in an appealing nature with easy navigation, fresh content, and believability, you will have lost them almost instantly.

Benefit #2 – More Sales = Greater Profit

It is yet another proven fact that the right design will increase your sales. If you are new to website design and fail to include the fundamental aspects in your website, there is a great chance that your sales and profit will suffer as a result. With professional web design, the designers, project managers, and any person that works with the company knows just what it takes to create a profitable website, which will increase sales, and ultimately your profit.

Benefit #3 – Product Highlights

No matter if you offer 1 product or 5,000 products, a professional web designer will know just what it takes to highlight the right products. They have a good idea of your targeted audience, what they are looking for, and how to properly highlight products for increased sales. The same applies with services as well. It is necessary to show the best of what you have to offer in order to convert visitors to paying customers.

Benefit #4 – Unique

Perhaps one of the best things about a professional web design is the fact that your website will be yours and only yours. There will not be another website on the internet that looks like yours. When you use templates found on the internet or WYSIWYG (What You See Is What You Get) editors, there is a good chance that hundreds of other webmasters, just like you, have the same exact template. Potential customers want to see something new, fresh, and unique. They definitely do not want to see the same website over and over again.

There you have it the top four benefits of a professional web design. There are so many more benefits, but the above four are the top reasons why you should be choosing a professional design company.

You want to be a writer? Not sure which path to go! If you are an effective communicator then Bam! You can be a great writer. Do you have the ability to bring ideas to reality? Perhaps you want to be a part of a marketing group and reach a target audience promoting services and products.
It’s all easy to say you love being creative you love writing, but do you know the difference between copy writing for users and copy writing for search engines. Are you more suited for SEO writing or copywriting jobs? There is a difference.

SEO writing

SEO writing is writing with specific keywords and using them in a way to increase your visibility in the search engines like google, Bing and Yahoo.

In writing for search engines, you need to know the importance of tailoring the wording to include the particular keywords while ensuring to keep the word count within a certain range.

Google and the other search engines are able to recognize that the information is relevant to the users.
When you are an SEO writer it’s important to consult with a marketer who has researched the search terms around that particular product.

This will allow for a high placement in the rankings and allows people to see the type of topics you are happy to cover.

If things like digital marketer and search marketer appear in the popular terms then you can decide to write an article on the differences between the two. This will allow both search relations to strengthen the search engine to supply the relevant information to the users creating a high ranking.

There are many places where SEO writing appears such as blogs, social media posts, web page content, copywriting jobs and videos.

Copy writing for the users

Copywriting can be content that can help to sell your product and services. Other copywriting for the likes of blog writing are more used for giving information to users. Copywriting is used like a sales tactic that grasps the emotions and main points.

The theme music for an ad that stays in your head all day is an example of copywriting designed to grab you.

Good copywriting means get to know your audience and write specific to their wants, needs and age group. Copy writing is more direct with engaging headings and simple descriptions.
SEO writing is designed to grasp the search engines where as copywriting for users is writing pieces that are relevant and grab the attention of the consumers.
You will see copywriting in emails, PPC advertisements, internet advertisements, headlines and taglines, web page content, billboards brochures, sales letters and television commercials.

Whichever type of writing from the two you decide to go for it’s still vital to have the skills and knowledge for both. Believe it or not sometimes the two types of writing can be used together. They work well independently but can be swirled in with each other as well.

Why are there so many Web Design and Search Engine Optimization myths on the internet? The following article exposes some of the most common SEO myths affecting web design and looks at the reasons why they have become widely accepted as the truth by many web designers and Webmasters.

Search engine optimization (SEO) is a complex and diverse topic that’s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true, to begin with (disinformation).

A large number of different opinions and tactics used by both Web Designers and SEO Consultants (which can be completely contrasting) has also helped to create myths. Combine this with a large number of web forums and blogs that allow people to share their views, and you have the perfect environment for not only creating myths but for them to spread like a viral epidemic. Here are some of the most common myths explained.

Myth Name: Build it and they will comeMyth Description: The belief that a website will receive large quantities of targeted traffic as soon as it goes online.

Truth: The biggest myth I still come across most days is the aptly named “build it and they will come myth”. The cause of the myth is a combination of outdated information, a non-realistic, over-optimistic site owner or a lack of understanding of the web. Back in the old days of the internet, you could “build a site and they would come”, just by submitting to the main search engines of the day (to a degree). This was largely due to the lack of websites around at the time, meaning top positions were that much easier to secure.

Nowadays a site must be advertised just like any business. A good analogy is your site is a shop and a search engine is a high-street. The only problem is your shop is not on the high-street, so some kind of sign is required to inform passers-by where you are and what you do.

Myth Name: Search Engine Submission MythsMyth Description: The belief that a website needs to submit every page to the search engines. The belief that regular or monthly submissions will result in better search engine rankings. The belief that a website needs to keep on submitting to search engines or they will forget about the site. The belief that if a website submits to thousands of search engines its traffic levels will go through the roof.

Truth: While some of these myths used to have a bit of truth to them, nowadays search engine submission is not required at all. The myths have been caused mainly by companies who provide submission services. This is because it’s financially in their interest for people to believe the myths are true.

It doesn’t hurt to submit to the major search engines but indexing can be achieved simply by getting links to a site (as long as the page where the link is on is known to the search engines).

There is also no point at all submitting to thousands of search engines. There are only a handful of search engines that people actually use. Many of the other search engines have been created to obtain the submitter’s email address which is then added to email lists (which spammers will pay money for).

Truth: Meta tags used to be very important to rankings until search engines became more complex. While some Meta tags are still important to the description and title tags which most search engines will display on their results (so they can influence click-through rates drastically). Most tags like the keyword tag are obsolete.

I believe the cause of this myth is twofold. One, because it’s outdated information (to a degree) and two, because people want to believe there’s a secret magic formula that only SEO’s know about. That way a lack of rankings is not their fault, plus it keeps the conspiracy theorists happy.

Myth Name: Ethical Search Engine OptimisationMyth Description: The belief that there are two types of SEO, black hat and white hat (the old good versus evil).

Truth: Quite simple this one but nearly always overlooked. Any attempt to alter the search engines results and obtain more traffic is against most search engines guidelines. While there are tactics that may get you banned and others that may not or are not widely known about (yet), all of them are trying to influence the results and therefore are against the guidelines. SEO is neither black nor white, but many shades of grey. Just try to know what you’re doing and more importantly the associated risks.

Myth Name: Google’s PageRank (PR) is the most important aspect of a sites ability to rankMyth Description: Self-explanatory this one, the belief that PR is a god-like entity we must all worship in order to obtain rankings.

Truth: It is widely believed by expert SEO’s and even been stated by Google Guy (a Google employee) that the PR we see on the toolbar is out of date as soon as we get to see it. Google update PR constantly but only update the toolbar PR now and then. PR is also only one part of a complex ranking system. How big a percentage it plays in rankings, only Google knows.

One thing for sure, it doesn’t matter how good your PR is on the toolbar, it’s not going to get you any more traffic from Yahoo or MSN (you heard it here first).

There are many more web design myths about SEO, most of which can be spotted if you read between the lines and think about whether it would make sense for a search engine. One of the most important parts of SEO is finding a reliable source of information. If you want to learn more, a good place to start is one of the numerous SEO Forums on the web.

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you – the time has come to face your website and tweak it using the below tips about search engine optimization for dummies! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That’s what search engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.

The next item to put under your microscope is your website content. Search engines generally list sites that contain
quality content rather than scintillating graphics. The text on your site must contain the most important keywords
– the words that potential customers will be typing into search engines to find your site.

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.

Next, we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it’s worth adding them in the event that a search engine will use meta tags in their ranking formula.

To find out if your page is set up with meta tags, you must access the code. To do this, click the “view” button on the browser menu bar, and select “source.” This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta name=”keywords” content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page. You can easily acquire backlinks from online business directory websites or reach out to key authority sites in your niche and ask for a backlink/guest post.

If you type in “free link popularity check” in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren’t many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.

Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.