Note: This is a seattlepi.com reader blog. It is not written or edited by the P-I. The authors are solely responsible for content. E-mail us at newmedia@seattlepi.com if you consider a post inappropriate.

Take your PR in a different direction

That means a busy month for the media as they try to come up with unique women’s health stories.

If you’re in a business related to this issue, how do you break through all the noise? One way is to go is in a completely different direction. You can raise some uncommon questions or even create a bit of controversy.

I just talked to local author and breast expert, Elisabeth Squires, about this very topic and here’s her final press release, a great example of how to do it right.

(Seattle WA – September 30, 2008) – As Breast Cancer Awareness month begins, why are breast cancer survivors speaking out against the “pinking” of America? Has greed tarnished the positive messages made during the month-long campaign to raise awareness? How much of your consumer dollars are making a difference in the war against breast cancer (and how fair is it that a mostly female target market bears the buying burden)? These and other topics are addressed by Elisabeth Squires, blogger and author of bOObs: a Guide to Your Girls.

Squires steers her readers to websites teaching consumers how to be more savvy with their pink product purchases (www.thinkbeforeyoupink.org), educates them regarding the sometimes controversial ways to contribute (boobiethon.com), and reviews the validity of publications questioning the politics of breast cancer philanthropy and marketing (Pink Ribbons, Inc.). Learn how some young girls and women now fear the color pink, and may over-estimate their own risk of breast cancer yet choose not to utilize methods of early detection. If you’d like to schedule a time to talk with Elisabeth and use her research and contacts as a source for a column or other media opportunity, please call her 206-954-9671.

Fast Facts About Elisabeth Squires and Her bOObs
bOObs: A Guide to Your Girls was named a 2007 Best Consumer Health Book by The Library Journal. Squires speaks at schools, conferences and other events to spread her message of breast empowerment. As a breast expert, she has appeared on Good Morning America, The Tyra Banks Show, and has been quoted in national magazines and been featured on numerous radio and TV shows.

Squires is a freelance writer living in Seattle. Known as The Boob Lady, she is on a mission to help women appreciate their breasts. Squires is the daughter of a breast cancer survivor, underwent surgery for a breast lift, and is the mother of three children. In her book, bOObs: a Guide to Your Girls, she reveals how women can be more charitable to their breasts. Her book is based on interviews and feedback from hundreds of girls and women about their breasts, together with advice from doctors, lingerie fitters, and others on how to put your best breast forward in life.

For more information and/or a press kit, please visit http://www.booksonboobs.com.

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Note: This is a seattlepi.com reader blog. It is not written or edited by the P-I. The authors are solely responsible for content. E-mail us at newmedia@seattlepi.com if you consider a post inappropriate.