It seems like everyday there’s something new! As a social media marketing company, it’s our job to keep up with ALL of the latest trends and updates (which you can imagine is quite the job!)

A few days ago, we found out about a new Facebook regulation you probably didn’t even know about. It appears Facebook is ramping up their security efforts even more by deleting inactive advertising accounts.

What Does This Mean For My Business?

If you have an ad account in Business Manager, keep it active! Facebook now frowns upon having multiple, inactive advertising accounts in Business Manager. The key word here is inactive. I’m working on finding out the minimum daily advertising spend that Facebook considers active (my guess now is $1).

It’s been a marketing hack to set up a few advertising accounts to “keep them in your pocket”- so to speak. Marketers would do this in case one advertising account was flagged and/or shut down. We call it Facebook Jail. We hear it’s REALLY hard to get out of. (We only do legal and ethical ads so none of our clients have been in Facebook Jail on our watch)

Now there’s no more (inactive) “back up” accounts! This makes it even more important than EVER to have someone on your team working in the field.

Keep your advertising accounts active! Once they are frozen or flagged, it’s pretty much goodbye (unless you have a connection).