The growth of the internet has helped digital marketing become a core part of any organisation’s marketing plans. The world’s internet penetration percentage rate is around 49% and is growing every year. In 2015, 40% of the world’s population had access to the internet, whereas it was only 1% in 1995.

Digital marketing will have a great impact on the way businesses sell products or services and organisations will look to strengthen their talent pool by hiring the best professionals in the industry. Enrolling in a digital marketing course will surely help reap the benefits in future as the number of jobs related to it are increasing day by day.

What is Digital Marketing?

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

From the definition, one can understand that there is a huge scope for digital marketing and there’s a huge spectrum of assets associated with it. Some of the common activities in digital marketing are search engine optimisation (SEO), content marketing, inbound marketing, social media marketing, pay-per-click (PPC), and e-mail marketing.

Digital marketing certifications – Boost your career

A digital marketing certification can help you to start a career or improve your prospects in the field. Looking to get certified? Check out some of the popular certification courses that will help you to be an expert in the field:

Certified Digital Marketing Master Course: This certification course, developed by experts in the industry, offers the candidates with hands-on expertise on the fundamentals of digital marketing. It covers common tactics in digital marketing like SEO, e-mail marketing, SMO, SEM, and web analytics.

Advanced Content Marketing Certification Training: Content is one of the important parts of digital marketing. This certification course validates a candidate’s skills on scribing articles that build website authority and generate inbound links.

Eligibility for a digital marketing certification

The best thing about a digital marketing certification is that there is no specific eligibility criteria for getting one. Any graduate who is interested in digital marketing can go for a certification course and get the requisite skills to start a career in the area. It does not matter if you have a science or humanities background; digital marketing is all about learning the techniques and keeping updated with the latest methods used in the industry.

Benefits of a digital marketing certification

You can establish your skills and competencies in the field with a certification in digital marketing. Get to learn some of the following benefits of a certification:

With the growth of the internet, the importance of digital marketing will grow and this will lead to a greater demand for professionals who are experts in the field. With a certification, you can expect a lot of opportunities from some of the best organisations in the world.

A certificate will help you to showcase your skills and knowledge in various techniques in front of the management; helping you get the career visibility that might lead to a promotion.

If you are new to the field, a certification course can even help you to start a successful career.

Conclusion

Digital marketing will gain a lot of ground in the coming years in terms of popularity among the businesses. Aspirants should know that with a digital marketing certification they can have a better opportunity to be a part of this lucrative industry.

Naukri learning offers a wide range of digital marketing certification courses developed by some of the professional experts to help you gain skills and improve your career prospects.

]]>Break Into the Digital Marketing Industry with Awesome Tipshttps://learning.naukri.com/articles/digital-marketing-career-tips/
Wed, 16 Nov 2016 12:36:47 +0000https://learning.naukri.com/articles/?p=9364Read More]]>
A moving target that is constantly growing, Digital marketing specialist is the challenge that excites many an aspirant. New marketing channels are continuously coming into view and if you have decided to become a marketing specialist, then go ahead and create a significant impact in your life. The globe is getting increasingly digitized. Companies all over the globe are waking up to the chance of this innovative medium to nurture scores of business objectives in CRM, Sales and Marketing.

If you are passionate about making a career in digital marketing, there are oodles of courses on digital marketing which are tendered as online courses and workshops.

Tips to become a digital marketing specialist:

Cater to the needs of every customer. You have to be well versed of the sort of hunger they have for content.

Have thought leadership content and for that hire a content specialist. As growth is important for business, oxygen for survival, develop this content well and it has to be unique and innovative.

Promotion of products and brands on digital media is vital. Digital Marketing experts are responsible for carrying out marketing campaigns on channels such as mobile, email, website etc.

Stay up-to-date by paying a visit to some great websites like growthhackers.com and Inbound.org. Here, you can come across scores of remarkable blogs that have the ins and outs of digital marketing.

When you hit a wall, find a master of digital marketing. You will truly learn from his/her experience. Remember that digital marketing is booming in the market, staying on top and implementing the latest will set you apart from other candidates.

Basic understanding of HTML and CSS will help you save a lot of time. Bumping into nasty bugs or doing some research on competing sites, you don’t need to be a programmer.

WordPress enables you to create different sorts of websites with no programming experience. Creating a blog, social network, landing page or E-commerce, anything can be done using wordpress.

Another important tip is PPC advertising. You will require picking up the pace through Facebook Ads, Adwords and any other network. You need to understand the work to be able to deliver the results.

Having profound knowledge of image and photo editing will be an added an advantage to your marketing career. You should know graphic art, image dimensions and texts.

Digital marketing is famous as ever, so showcase these tips on your CV and advance your digital marketing career.

Img Source: geekthron.tk

[course category=’Digital Marketing‘ total-course=’2’ ]

]]>How to improve your SEO ranking?https://learning.naukri.com/articles/search-engine-optimization-tutorial/
Thu, 17 Dec 2015 06:09:37 +0000http://learning.naukri.com/articles/?p=3857Read More]]>The process influencing the website visibility or of a web page in a search engine’s unpaid results considered as natural or organic or earned results is known as Search Engine Optimization. Fundamentally, the prior & more often a website appears in the search result list i.e. the higher the ranking it has on the search page result, the website will attract or receive a larger number of visitors from the search engine consumers as compared to other low ranking websites. Search Engine Optimization usually goals distinct types of search comprising an image, video, audio, local search, search specific to any industry and even news search.

There are several methods to enhance the SEO ranking of a website, some of the most significant are as follows:

“Keywords” are the keywords to an improved SEO ranking

Comprehending & sorting out the keywords used by visitors to reach a website is one of the most efficient ways to augment SEO ranking. Most relevant keywords can be included in the initial content of the web page so that it reflects on the search engine when searched by users for a pertinent keyword.

Keep it simple

Outlining & creating a simple, easy to understand & search website can do the trick. Updated tools & technologies can be utilized & implemented in order to minimize the amendments or complete formatting of the website.

Facilitate the user with easy accessibility of the website

One restriction search engines have, is that they are programmed to follow image links or smart animated flash links and they just detect & follow text links. Therefore, it is always wise to keep the website easiest to navigate and handy for users to access.

Only avail information & links from trusted sources

Getting links on your websites work in a significant way when it comes to increasing the ranking of the website but, a thing that should be kept in mind while requesting links or buying them is that these links should be of relevance to the content on the web page and should come from trusted resources. Quality must be kept in mind, not quantity.

Mind the technicalities

In spite of doing everything, a website might sometimes loose the desired SEO ranking because of loopholes in technicalities at the background. For instance, if a website is been dealt by a not so reputed web hosting firm and it bundles the client website to the same web server shared by a pornographic website then the targeted website will not be in the good list of google search. Even redirections to such content can be harmful for the reputation and ultimately ranking of a website.

Assistance from web analytics

Taking help from web analytics can be extremely fruitful. It basically makes organizations understand how their websites are being interacted by users, in what manner the traffic is increasing or decreasing and how much of that traffic is been generated by search engines. Google Web Analytics can be of great use as it is immensely trusted and free of charge.

In the end, what matters is content

Creating & publishing quality content and keeping it updated with regular amendments is a significant factor for augmenting SEO ranking. Search engines appreciate & rank high the websites rich in content. They look for content which is pertinent and refreshed regularly. Even after generating a heap of traffic what matters is if the users landing on a page reading what they like and that content is engaging users to further go for call of action on that website.

Social Media Support

Most recent researches came with the outcome that social media is one of the most effective ways for SEO ranking. For this reason, social media is nowadays considered as a necessary element of digital marketing (specifically SEO campaign). Few major steps that social media strategy constitutes comprehending the targeted audience and their inclination in terms of content, trends and purchase choices. Choosing the social media channels on which the organizations will actually promote their business is also a crucial and wise move to be made. Influencers on social media should be targeted as they are followed by many other users, which helps in spreading awareness about a brand exponentially. Another significant factor is how to actually proceed with a specific social media channel including content to be posted, frequency of updating and so on.

Conclusion

If implemented wisely, SEO can be of great advantage for any organization striving to exist or get noticed on the web through their website. Benefits offered by an augmented SEO ranking comprises increased traffic, high ROI, cost effectiveness, enhanced user landing & site usability and brand awareness.

]]>Digital Marketing: Essential metrics that must be tracked!https://learning.naukri.com/articles/digital-marketing-training-and-strategy/
Thu, 03 Dec 2015 06:54:20 +0000http://learning.naukri.com/articles/?p=3679Read More]]>The process of mining significant information patterns from raw data and effectively using the same to solve business issues is known as Analytics. Particularly beneficial for fields with recorded information, analytics bank on applications on operations research, programming, statistics so in order to measure & quantify performance and to support data visualization as well to convey the vision.

Digital analytics, being a part of analytics, is a combination of technical & business events outlining, building, evaluating and converting digital data into research, suggestions, automation, predictions, and so on. It is an assessable data within the business and also of competitors which acts as a catalyst for a consistent growth of online experience that existing & prospective clients acquire and which can be crafted into the desired outcomes both online & offline. Digital analytics assists any business to accomplish few common aims. These aims are specific to the type of industry it is applied to. For instance, the main objective for an e-commerce website is to sell its products & services. On the other hand, lead generation sites aim to accumulate consumer information to provide potential leads to the sales department. Similarly, all content publishers aspire to draw more & frequent visits and engagement enhancement. For online information providing/support sites, assisting consumers to search the required information that too at the suitable time, is the main objective. Branding sites aspires to drive awareness, improve user engagement and loyalty.

Along with assisting businesses to achieve their common goals, digital analytics also benefits businesses in other ways:

Maximization of Marketing Campaign:

If not with the right insight and target audience in mind, marketing campaigns would lead to money going down the drain. Being a continuous activity, marketing requires continuous inputs from consumer and behavior analytics. That’s where analytics helps. It comprehends what is beneficial in terms of promotion for the business and what can prove detrimental for the same. Once sure about the events that deserve time & capital to be invested upon, marketing campaigns can be scaled up and returns maximized accordingly.

Utilization enhancement for websites:

With comprehension of user’s pattern of visiting & utilizing a website, it can be derived how the website rank in terms of user satisfaction. This can be achieved by calculating the number of page views, session duration and bounce rate, firm control of these metrics would ensure we know exactly what resonates and what does not with our users. In-depth content analysis, which demonstrates what type of content users are searching and engaging with on any given website can further provide inputs to enhance our site

Recognizing the target consumers:

It is highly probable that every website has a fair idea about its target viewers, but vetting the same through a trusted source would provide the confidence and assurance of being on the right track. Digital analytics can help track a report like this encompasses an overall consumer oriented data & information, which is tremendous for comprehension of the target audience. The report does the desired analysis by utilizing elements as locations, age, gender and hobbies/interests. The most significant advantage of the comprehension accomplished by these report is that it not only safeguards the fact that ads & campaigns shown to the user focus on the interests of the audience, moreover it ensure the appropriate location, age, gender, etc. are targeted.

Assistance for budgeting:

Understanding what is worth investing and what is not can do wonders for an organization, in terms of budgeting or financial planning. There are sources in Google analytics to generate reports that provide an approximation of budget percentage enhancement or degradation relying upon a peculiar model of attribution to be utilized. This can be of real help in terms of deciding budgets for various aspects. It also assists in recognizing gaps & flaws in budget allocation along with better ways to deal with the same. Carrying out budget allocation as per Google Analytics helps in measuring the ROI closest to reality encompassing several features of marketing campaigns & inputs which eventually safeguards that an elements which have a potential to deliver the maximum ROI are fed with investment.

You could learn all these and a lot more by choosing from a plethora of courses on offer.

Naukri Learning provides certification courses in digital marketing and analytics and helps professionals make a mark in the fiercely booming domain of Digital Marketing. You could course the course that aligns best with your possible time commitments. So don’t wait, enroll in our digital marketing certification now!!