Press Releases

Celebrate the Noble Grape – It’s Time to Get Fruity with Dr. Bronner’s Hydrating Shikakai Soap

August 20, 2014

As well as raising a glass to celebrate this year’s grape harvest season, it’s time to go grape and apply some fruity know-how to your skincare with Dr. Bronner’snourishing Organic Hand & Body Shikakai Soap. The all-natural cleanser includes organic white grape juice to help keep your skin clean, soft and beautifully hydrated.

White grape juice not only acts as an effective and natural cleanser but it is also packed full of important antioxidants such as flavonoid, resveratrol and tannin which help maintain youthful, glowing skin by helping to fight free radical cell damage which can lead to fine lines and wrinkles. White grape juice is also rich in important amino acids that help protect and nourish the skin.

Dr. Bronner’s smooth and luxurious rich caramel-coloured soap combines a blend of organic white grape juice with Shikakai powder, which comes from the seed pods of the small South Asian tree Acadia Concinna and has been used for millennia in India as a gentle conditioning cleanser. It also includes coconut oil, olive oil, hemp oil and vitamin E to create a rich lather that leaves your hands, body and face cleansed, soothed and moisturised.

Dr. Emanuel Bronner, a third-generation master soap maker, was born in 1908 to the German-Jewish Heilbronner family. In 1929, Bronner, then aged 21, immigrated to the US working as a consultant soap manufacturer. But following the death of his family in the Holocaust, he embarked on a mission to spread this message of world peace and the dangers of communism and fascism by giving public lectures on these subjects. His strong views landed him in a mental asylum in Chicago but Bronner escaped eight months later in 1948 and continued giving lectures in California. He also began making peppermint liquid soap under the ‘Dr. Bronner’s Magic Soaps’ brand. He gave away soap during his talks and when he realized people were taking it without listening to him speak, he started writing his philosophy on the bottle in tiny script. These eccentric labels, featuring musings on everything from Hillel to Confucious, are still used today. In the early years the soap enjoyed a small but loyal following. With the emergence of 1960’s counterculture, sales rocketed on word of mouth and the quality, as Dr. Bronner’s does not advertise. The soaps spread into health food stores across the US, and in recent years into mainstream shops.

Having always used natural ingredients, Dr. Bronner’s became officially certified organic by the US Department of Agriculture in 2003, branching into other organic personal care products in 2005. Today, its products are the top selling organic soap brand in the US and are distributed worldwide. Although Dr. Bronner passed away in 1997, his company continued to flourish under his son Ralph, daughter in-law Trudy and grandsons David and Michael. In a time where CEO compensation can reach as high as 500 times the average worker’s wage, Dr. Bronner’s Magic Soaps remains true to it’s founders’ philosophy of sharing profit with the workers and the earth from which it was made by capping the salaries of the highest paid employees/owner’s at five times that of the lowest paid full time employee.

Ends

For further information contact: Hilary Boddie or Dalila Salgueiro at The Spa PR Company