Counter staff

There are four key components for staff to consider if they are to influence shopper behaviour. You must ensure your staff are well trained in order to influence shopper behaviours and encourage sales.

Enthusiasm

Shoppers are more engaged with staff that are friendly and express enthusiasm

Staff should be friendly and express enthusiasm for selling the product range on offer. Always face the customer and be engaging

Adaptability

A good deli staff member has specific characteristics that they consistently use to succeed in making those important sales - Such as enthusiastic, friendly and being well informed

Shoppers appreciate when staff members can make recommendations on products

Knowledgeable

Shoppers appreciate speaking to an expert, therefore it is important for staff to be fully trained on all products available – Counter product tickets can help by holding information about the products on the back panel.

Hygiene

Research has shown that shoppers demonstrate a huge preference for staff wearing gloves/hats as this is perceived as more hygienic