Excruciatingly embarrassing to watch. A company with no dignity or pride.

Update:Penney claims the ad was developed under Ron Johnson. I don’t care who put it together, it’s awful. Update 2: Regarding that claim, Ken Segall says “Totally untrue. The ad was created by Y&R, who was hired to be the new agency after Ron left.” So as soon as the ad debuted, they started lying about who was responsible for it, which makes the whole thing even more embarrassing.