Watch live as AT&T unveils its DirecTV Now internet TV service

After announcing the internet TV streaming service just weeks ago, AT&T will tell us everything we’ve been dying to know about DirecTV Now during a live event today in New York City. While the event is invitation-only, you can watch a live stream of the company announcing the details of DirecTV Now below.

A report from Variety earlier this month claimed that AT&T will offer incentives to entice customers to sign up for DirecTV Now, such as a free Amazon Fire TV Stick for customers who sign up for one month, and a free Apple TV for customers who commit to three months of DirecTV Now.

We’re not sure if AT&T is actually ready to launch the service today, but customers should at least have a good idea of whether or not the service is for them by the end of the event. Either way, PlayStation Vue and Sling have some serious competition coming their way, especially at such a low starting price point.