Yellowtail Social Media

Digital Strategy and Execution

The behemoth of Aussie wines tapped MadisonMott to become the US digital agency of record back in 2009. Since then, we’ve worked with the brand and its White Plains distributor to develop and align several digital platforms, including a desktop rewards program, online Sales Rep. toolkit, uniquely curated mobile and tablet website experiences, and a handful of successful sweeps and promotions. We’re also the stewards of the brand’s US Facebook page, and create and manage content and contests for over 1 million wine drinking fans from around the country.