International Trade in 2019: Are You Prepared?
In January, HFPA conducted a webinar entitled, “International Trade, Are You Prepared?” HFPA and ADFC Counsel, Robert Leo, discussed the important trade issues facing HFPA members. Bob also provided the latest news on, and answered questions about, the Administration’s negotiations and continued retaliation v. China, Congress and the USMCA (the new NAFTA) and related issues. For more info and a copy of the presentation, contact Robert Leo.

5 Best Practices for Succeeding on Amazon
Orca Pacific is a full-service Amazon agency located in Seattle specializing in maximizing clients’ sales on Amazon by developing and implementing a holistic marketing and advertising strategy and also offers full account management services. John L. Ghiorso, CEO of Orca Pacific, will focus on 5 best practices for succeeding on Amazon: Using the Amazon “Flywheel” to your advantage, Optimize Content for Search and Conversion, A Full-Funnel Approach to Amazon Marketing, Vendor Central vs. Seller Central vs. Hybrid Approach and Digging into Analytics-Always be Testing and Learning. Whether you’re an Amazon expert or in the early stages of selling on this platform, you are sure to pick up valuable information that will make you smarter about how to best approach the business. The webinar is open to all members of your organization.