I just got back from Robert Middleton's
Marketing Mastery Workshop in New Jersey. I joined 51 other business owners
to
spend more than two days learning how to sharpen our marketing message to
our target markets. We worked hard, and what I came away with was well
worth the time and funds invested.

"More Clients", Robert's weekly
newsletter, has been coming into my inbox for at least two years, and I
always learn from what he shares. I highly recommend the newsletter as
well as his free Marketing Plan Workbook—something that could easily sell
for $20 or more.

Robert is the author of The InfoGuru
Marketing Manual, an extremely comprehensive—and well-written—guide
containing pretty much everything you need to attract more clients.

The foundation of the InfoGuru Marketing
Manual is the 5Ps of Professional Service Business Marketing—a model to
help you plan and clarify your marketing direction.

Each P below has a list of questions to
consider when you develop your marketing strategy.

Positioning - Communicate with your prospects exactly why they
should do business with you.

As a result of Robert's workshop and
manual, I've already begun making some changes to our Web site and our
marketing materials—and there is more to come. I'm confident that you'll
begin to see a difference as we hone our message and sharpen our focus on
what works best in serving our members.

Robert is planning on being with us in Las
Vegas for the next World Class Business Conference in April 2004
http://WorldClassBusiness.com I sure hope you'll join us to meet Robert and
other experts in their field.