Abstract

The search for a practical apprenticeship place can be the first step in the
business world for German students. The students have to apply for this placement,
as Companies require applicants. Facebook is one of the most often used social networks
among the younger generation in Germany, which can provide a direct communication
channel between businesses and candidates. The research evaluates the
reasons to use Facebook to identify a solid apprenticeship training platform for German
students. Research methods applied: scientific publication analysis, survey (by
paper-based questionnaire) of German students of the ninth and tenth grade. Analysis
of survey data by main indicators of descriptive statistics: arithmetic mean, mode,
median, and standard deviations to get an impression of evaluations on analysed
aspects by survey respondents. Analysis of variance – ANOVA – is applied to study
the difference of the assessments between female and male school children and the
differences between the ninth and tenth classes. The existence of correlations between
the intensity of use of social network sites (SNS) and the apprenticeship seeking
process have been investigated. The results of the research have shown that there
are differences in evaluations, on analysed aspects, between female and male school
children in the analysed classes on the occasion career entry by the apprenticeship.

Item Type:

Article

Additional Information:

First and third authors are from University of Latvia, and University of Ludwigshafen, Germany, respectively