Retail business - Dissertation Example

Dissertation methodology Name: Course: College: Tutor: Date: Methodology The methodology part of any research is significant as it determines if the set objectives are achieved. The methodology section outlines how the research intends to achieve research objectives and obtain answers for the research questions…

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Secondary research involves using collecting information on a phenomenon under study from existing resources of databases. Secondary research is cheaper relative to primary research. In addition, it takes less time to collect and analyze data in secondary research compared to primary research. Secondary data analysis enables a research to analyze data from large samples. This kind of analyses would be difficult when conducting a primary research due to time and financial constraints (David & Sutton 2004, p.69; Hulley 2007, p. 207). Researchers sometimes utilize primary and secondary research methods in the same study. The information collected from secondary sources in some cases is sufficient to answer all the research questions in a study. This is particularly true for studies that many researchers have analyzed the research topic extensively and the researcher may not add any new insights into the field by conducting a primary research. In addition, sometimes secondary data is the only source of information on a research topic especially when a researcher is not able to conduct a primary research. Secondary data is useful in a research for providing a foundation or background information on the research problem. In this case, secondary data shapes the expectations of a researcher and provides the current level of knowledge on the topic under study (Wrenn, Stevens & Loudon 2006, p. 71; Webb 2002, p. 32). In the proposed study, the information from secondary sources will be sufficient to answer all the research questions. Extensive research has been conducted by independent researchers and those working under government agencies on UK’s retail sector. It is possible for the researcher to conduct a primary research on the UK’s retail sector. However, such a research would be tedious because the retail sector is large. For the researcher to obtain a sample that would be a true representation of the entire retail sector, different organizations in different industries would be involved in the study. A large sample would be required and this is costly in terms of time spent in collecting and analyzing data from a large sample as well as resource requirement. Researchers use secondary data as a source of exploratory information on their research topics. This exploratory information helps a research in designing research instruments for a primary research. For instance, a researcher may use the exploratory information as a guide to formulating questions in a questionnaire or for focus groups. The nature of existing secondary data on a research topic can help a researcher in making a decision on the most appropriate research design to use in his or her studies. For instance, secondary data may indicate past attempts by other researchers to conduct primary research on a topic and their success or failure. If past researchers have ruled out the possibility of conducting a primary research in a certain filed, secondary data will help a researcher to save time and resources by adopting a secondary research design (Wrenn, Stevens & Loudon 2006, p. 72). The existing literature on UK’s retail sector indicates the significance of the sector to the economy as well as its magnitude. The retail sector is large and consists of very many significant industries. Past researches and government publications indicate its trend over the years including its performance during the financial crisis. This
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Starting from the 70's, oil production not only has reduced imports of petroleum products, but also brought substantial gains in trade. British Petroleum is the largest industrial corporation and the UK ranks second in Europe. Britain provides 10% of world exports of services.

The food retail industry of UK has a long and solid history. It was during fifties and sixties that the concept of supermarkets and self service shops became popular which has been marked as the starting of retail industry in the United Kingdom (Hamlett, Alexander, Bailey, & Shaw, 2008).

Their shopping habits have changed, and they have become more cautious about spending on leisure. Fig.1Shopping Values (Credit Crunch and Financial Crisis Effect on Consumer Buying Behaviour 2005). 2. Job uncertainty- Consumers experience a lot of pressure on their job security.

The demand for packaged food has grown with rise in disposable income and with both husband and wife working out of home. Modern retail format has entered India and by mid-2011 the share of modern retail had reached ten percent (Dholakia, Dholakia and Chattopadhyay, 2012).

Market segmentation strategy is the grouping of consumers with similar needs that an organization can satisfy by tailoring the elements of the marketing mix. Segmentation strategy advances the profit margins thus obtaining an admirable market divide. When markets are declining and the differentiation is at the premium, segmentation can show the disparity separating accomplishment and failure (Weinstein, 2004).

The cases that would be discussed in this report are the cases of Tesco, Sainsbury and ASDA. In chapter one, the aims and objectives of the research topic are discussed and the research would be carried forward based on these aims and objectives. In second chapter, the literature review will be discussed followed by the methods used to conduct the research; primary and secondary methods.

As incomes have grown so has the capacity to spend; consumer purchasing power in China has grown. China is now expected to become the world’s largest economy by 2016 while living standards will continue to improve provided reforms are implemented (OECD, 2013).

This study is an assessment of how much this change has been implemented or is successful within the branches. The corporate strategy of Barclays has also been analyzed and showed how the bank strategy could or should change from an emphasis on sales to an emphasis on customer service.

48 Pages(12000 words)Dissertation

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