Founded by an executive from a technology company and a leading audio producer, the audio buying and creative agency Trisonic announced its launch today. The key execs are Howard Bareham (former Commercial Development Director at The Wireless Group and Matt Hopper (a production specialist whose resume includes BBC, Capital Group, and Bauer Media).

The launch is promoted as bringing a “new alternative” to the audio media market.

“We want to do things a little bit differently at Trisonic,” said Bareham, “and to create a model that has transparency, accountability and creativity at its core, with greater collaboration between media owner and client to ensure that the output is the very best quality.”

Matt Hopper’s remarks focus on digital transformations. “Audio is not just a great medium to work with; it offers more opportunities to connect with an audience than ever. At over 35 million listeners a week, the commercial radio audience is going through a period of growth, with the majority (50.9%) now consuming radio on digital platforms.”

He added: “The migration away from screens and keyboards towards voice-activation means that audio is increasingly becoming an essential part of peoples’ lives, and today there’s a multitude of audio opportunity available to truly bring a campaign to life.”