Take Control of Your WordPress Website

Workshop #1 of the Web-Powered Marketing Program

This workshop is available in a customized, concentrated format at your site, as two sessions of 4 hours each (A full day session is possible but not optimal, due to the quantity of material covered). A minimum of three participants is required. Funding may be available if your organization qualifies – please call 778-895-2311 to check.

$495 plus HST

You may be a complete “newbie”, but you need to learn how to set up your website from scratch. You either can’t pay someone, or realize that you’ll need to understand this stuff to be able to be independent in maintaining your site.

You want to have the freedom later to build additional sites, or change the look of your site, and feel comfortable adding pages, changing your menu structure, customizing widgets and page layout, adding plugins, and doing basic SEO. That’s why you’ll learn WordPress, the best possible platform to market your business on because it’s accessible for a non-technical person, and sets your site up the right way to be indexed by Google.

You’ll get training on where to get free or low-cost images, and how to resize and customize them for the web. You’ll also learn how to use FTP to upload files to your WordPress site. You’ll create PDF documents that can be downloaded from your site to promote your business.

In each lesson, you’ll be learning new skills that will serve you and your business for years to come. The jargon you don’t recognize today will become tools to help you get ahead of your competitors after the workshop:

Site Purpose and target audience

Keyword research and selection

Tagline creation

Finding and registering the right domain name

Configuring your email

Buying hosting for your site*

WordPress Website setup

Planning your menu structure

Customize your Permalinks

Create an effective Tagline

Add or modify Posts or Pages

Set up your Contact page

Create Categories and Tags

Install and change WordPress Themes

Add and update Plugins

Configure Widgets and their layout

Installing Plugins (and which are must-haves!)

Adding Themes and customizing your site’s appearance

Backup the easy way

Install Google Sitemap

Install and use Google Analytics

Configure RSS

Sources of images

Crop, resize and web-prep images

Inserting and labeling images correctly for SEO

Use on-site SEO techniques

Create PayPal payment buttons

Create PDFs and put them on your site

Use FTP (File Transfer Protocol) to move or remove files

Creating automatic backup for your WordPress site

… and much more

Bonus Takeaway(s)

If you choose, you’ll have a complete business website and blog on your own domain name, created from scratch. You’ll know how to modify any part of it – and how to build another site if you ever need one.

*Hosting is an additional cost, ranging from $10 for a month to about $95 per year (US dollars). You are not required to buy hosting for this course, but you’ll need it if you want to create your own website on your own domain.