Time to Talk Taco (Bell)

Against our better judgement and fully aware of the consequences, we have all done it. The culprit can vary, a bean and cheese burrito, a quesadilla, or even the dreaded crunch wrap supreme. But the result is always the same… satisfaction, followed shortly by regret and then a case of rip-roaring heartburn. Yes, I am talking about the most successful mexican food drive-thru in the nation, the king of fourth meal, and the roadtriper’s dreamboat… Taco Bell. However, it seems that the restaurant has followed its own advice and is now thinking outside the box (or bun); it has taken the leap of faith and gotten on the heath food bandwagon. Taco Bell recently introduced the “fresco menu” boasting seven items, all with less than nine grams of fat. In my humble opinion, this is nothing short of a stroke of public relations genius. Do I think that eating Taco Bell will make American’s healthy? NO. However, by offering a healthier choice at a infamously unhealthy fast-food joint, Taco Bell has opened the door for a slightly less guilt-inducing option when nothing but the drive-thru will do. It is with a hopeful heart and an empty stomach that I fully embrace the PR behind the newest addition the the T-Bell menu.