I don't think an amount of PR is going to fix that situation. People have to have a general sense of awareness on the web and it takes an active approach. Most people don't have it, so they will always get caught and scammers will always be able to capitalize on this situation. I remember writing about the Facebook shut down hoax in january and some of the comments were ridiculous with some users stating that they'd kill themselves if fb shut down.

I've been seeing the same thing lately. First 500,000 who follow the 5 steps get free Facebook T-shirt/Ipad/Beats by Dr. Dre Headphones, ect. OBVIOUSLY a scam. Can't believe anyone was that gullible.

Just to stick my little agenda about gullible people and subtle consumer scamming in, I'm suprised at how many friends signed up for the Beats headphones. They're terrible for being marketed as "studio reference monitors", I wouldn't even take them free. My $45 AKG K518 sounds better while having the similar warm bassy sound signature, let alone my ATH-M50 or HFI-580, both still being MUCH cheaper compared to the Beats' $200+ lineup. Marketing really fools people these days.

Actually I could have added a Fake in the title but I wanted people to know how they are trapped. I have added "the truth" to inform the people with this article. I came across this event scam recently thats why I used the news tag, if required it can be shifted to article.