If you’re interested in marketing your new electronic software, just team up with a group with a buzzing following like Aviary did with Major Lazer. Talk about getting the word out!

PR Release:

Aviary is basically this free, web-based, user-friendly Pro Tools, right? It’s supposed to be the death-knell of $600-dollar desktop software made by bespectacled germans in labcoats. They’re launching this thing with a partnership with a musical act so futuristic they have the word “lazer” in their name — Major Lazer. You’ll be able to remix the stems from “Pon De Floor” “Keep it Going Louder” and “Hold the Line” with this free, next-level, software. There are also some sick contest prizes.