Our Story. Our Dream

Out of the buzzing city of New York, Avenue Chic was born. Christine Atrach, Lebanese jewelry designer and buyer, created the brand in 2010 out of her passion and love for Jewelry. Coming from a family of prominent designers helped her take the business to the next level. A level that was noticed half way across the globe, at the Middle East’s budding fashion capital, Dubai.

Already boasting a loyal clientele of over 3000 followers who share Christine’s passion, the site aims at showcasing the latest collections of the world’s top renowned designers and a careful selection of their highest quality creations.

An array of exclusive pieces shine in their utmost brilliance alongside Christine’s own designs and our team of personal stylists are always on the hunt for the latest trends, seasonal color palettes and the best way to mix and match your styles.

Now, not only can you dress like a celebrity, but you can accessorize like one too.

The move to Dubai…

Avenue Chic’s expansion into the Middle East was somewhat a serendipitous event.

Successful entrepreneurs, Dima Ashour and Yasser Zein were looking for a fashion ecommerce business with an elevated user experience to bring to the region. Avenue Chic was on the top of their list. But when they discovered that the founder behind the vision was Yasser’s college friend, it was clear that this was meant to be.

Along with the photography magic of Viktorija Juodenaite, the technical mastery of our Chief Web Developer Jonathan Sumner, E-commerce and marketing know-how of Wael Jarous, and writing skills of Salma Awwad , our dream team was formed and a new platform was brought to life.