Shopping Cart: A Web tool that allows site visitors to select products and make purchases online.

Brochure Web Site: A Web site that acts as an online “brochure” by providing very basic product and contact information. A very simple site to construct, usually based on a template.

Banner Ad: A graphic advertisement that, when clicked on, links to another Web site. CMS (Content Management System): A tool that allows your business to make changes to Web site text and graphics easily, without the use of programming code.

Domain Name: The “name” or URL of the Web site. Most domain names are purchased from a domain name registration company, such as GoDaddy.com.

Links/Hyperlinks: Linking text or graphics to another location so that when they are clicked, the user is directed to another area of the site or another site entirely.

SEO (Search Engine Optimization): Making changes to a site in order to increase ranking on search engines such as Google. This can involve textual changes (making changes to site copy), switching graphics to text format and other techniques.

PPC (Pay - per - click): An advertising method where a company pays for each “click” an ad receives. When ads are clicked, users can be directed to another Web site or a fillable form to provide contact information.

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