Washington(CNN) Indiana Gov. Mike Pence is set to sign into law a measure that allows businesses to turn away gay and lesbian customers in the name of "religious freedom."

The move comes as Pence considers a bid for the 2016 Republican presidential nomination — and just a year after Pence and socially conservative lawmakers lost their first policy battle against gay Hoosiers. In 2014 they had sought to amend Indiana's constitution to ban same-sex marriages — but were beaten back by a highly-organized coalition of Democrats, traditionally right-leaning business organizations and fiscally focused supporters of Pence's predecessor, former GOP Gov. Mitch Daniels.

This year, though, the Republican-dominated state House and Senate both approved the "religious freedom" bill, and Pence plans to sign it into law in a private ceremony Thursday, his spokeswoman confirmed Wednesday afternoon.

If Pence decides to mount a dark horse presidential bid -- which looks increasingly unlikely as candidates like Wisconsin Gov. Scott Walker court the same supporters he would need -- the "religious freedom" bill could give him a boost among GOP primary voters, especially in socially conservative states like Iowa.

Did you count the number of times the CNN political reporter used scare quotes on "religious freedom" in those first four paragraphs? (Three times, in case you didn't.)

Of course, the journalistic problem with the lede is the blatant editorialization favoring one side.

The converse would be a lede like this:

Washington (CNN) Indiana Gov. Mike Pence is set to sign into law a measure that prevents the government from trampling on the freedom of religion in the name of "gay rights."

Please, dear media, focus on providing balanced coverage that accurately reflects the true concerns and objections of everyone. For reporters wanting to understand the real fears of some Christians concerning their ability to live out their religious beliefs in America, Baptist Press just published a good backgrounder.

Paging Daniel Burke,Eric Marrapodi and all the other great CNN reporters with experience covering religion: Can you please make sure the right people get the memo this time?