An analysis of Heinemann’s strategy

July 5, 2017

Hamburg-based Heinemann is a rather unique entity among the top players in the durt-free market

While beauty suppliers try to convince more travel retailers to develop bigger branded spaces, Heinemann is committed to doing things its own way. BW Confidential analyzes the operator’s views on the beauty business

BW Confidential is the Paris-based business-to-business publication for the international cosmetics and fragrance industry. BW Confidential's offer consists of news headlines published daily on our website, an electronic publication (twice a month), a print magazine (four times a year) and a Collector's Guide (once a year). BW Confidential provides the latest news, analysis and commentary on major issues in the global beauty market. BW Confidential brings you interviews with key players, insight into new trends, regional and country reports, packaging innovations, consumer studies, developments in retail, company strategy analysis and product launches. Our target readers are decision-makers in the international beauty industry.

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