Dennis Haarsager's rolling environmental scan for electronic media. "Somebody has to do something, and it's just incredibly pathetic that it has to be us." --Jerry Garcia "Wish I didn't know now what I didn't know then." --Bob Seger

Twitter @haarsager

Thursday, 24 March 2005

Internet and Multimedia 2005: The On-Demand Media Consumer

Arbitron has a new report of this title: "One in 10 Americans show a heavy preference to control their media and entertainment, according to the latest study from Arbitron Inc. and Edison Media Research—Internet and Multimedia 2005: The On-Demand Media Consumer. The study focuses on new devices and services that allow Americans to exercise more control over the media they consume. Topics include DVRs, portable MP3 players and other on-demand technologies. ..." A 38-pp summary (pdf) and 49-pp PowerPoint (also pdf) are available on the Arbitron web site. It's also available at Edison Media Research. Thanks to Roger Johnson for the tip. --Dennis