News, Innovations, Events and other Shenanigans from Sony Electronics USA

Press Release

Mini Systems Deliver Big Sound with Unprecedented Wireless Connectivity, Built in LED Lights Turn Any Room into a Nightclub

LOS ANGELES, April 25, 2013 – At a special listening event today, Sony Electronics debuted new products from its 2013 Shelf System and Personal Audio lines. Available May 27, the products exemplify Sony’s legendary commitment to music and sound, and are packed with easy to use connectivity and accessibility features.

“Music is the soundtrack of our lives, and for generations Sony has delivered innovative, fun devices for sharing music as a part of most every social occasion,” said Andrew Sivori, vice president product marketing, Sony Electronics’ Home Entertainment & Sound division. “Our newest audio products not only deliver explosive sound, but do so with easy connectivity and built-in lights ready to start the celebration at any time.”

A Sound Machine You Not Only Hear, but See and Feel

The RDH-GTK37iP portable sound system is a 420 Watt mega-boombox party on-the-go, with connectivity features designed to get the party started with OneTouch. Simply touch Near-Field Communications (NFC) enabled mobile devices such as smart phones and tablets to the sound system to quickly and easily stream your favorite music. Devices without NFC capabilities can still connect easily through the system’s built-in Bluetooth. Additionally, a front USB input connects MP3 players and flash drives, and an integrated docking system accommodates iPod and iPhone devices with ease.

Music is powered through a 2-way bass reflex speaker system with dual subwoofers, delivering 420 Watts total RMS power to ears in the room and beyond, and EQ and DJ effect controls let you customize the sound and take over as MC. But, the party doesn’t stop just there, as the system speakers also incorporate multicolored LED/strobe lights to display illumination effects, turning any room into the hottest club. Priced at $349, the RDG-GTK37iP boombox will be available at Sony Stores and http://store.sony.com, as well as electronics retailers nationwide.

High Wattage Mini Systems Let the Neighbors Know the Block Party Has Started

Last year Sony brought more than a little shake, rattle and roll into its music lineup with the LBT-SH2000 high wattage mini system, a 2000 Watt powerhouse that gained king of the hill status in cities nationwide for its ability to deliver disruptive sound. Joining it in this year’s lineup are the new LBT-GPX55 and LBT-GPX77 mini systems. Boasting 1600 and 1800 wall shaking Watts respectively, the LBT-GPX55 and LBT-DPXX77 mini systems both feature 3-way speaker systems and a single disc CD player, as well as dual front USB inputs for use with MP3 players and flash drives and also include Bluetooth audio streaming with simple NFC OneTouch pairing.

Both products feature EQ and DJ effects controls, letting consumers develop and customize their own signature sound, and the Sony Digital Sound Enhancement Engine (DSEE) restores life to compressed MP3 files. Like the RDH-GTK37iP system, the LBT-GPX77 model has selectable multicolored LED illumination to pulse with the music.

Starting at $499 for the LBT-GPX55, both mini-systems are available at Sony stores and http://store.sony.com, and electronics retailers nationwide.