oGrew Twitter following by 2,500; 3-month high of 7.1 million organic impressions

oGained over 6,000 new Instagram followers, established influencer regramming system,increased average likes per post (from 600 to 1,000). Drove 70% month over month growth in traffic to site.

oSpearheaded successful Pinterest campaign to reverse declining traffic by working with a designer to create new content and enacting a successful repinning strategy. Increased daily Pinterest impressions to 550,000, 12 million monthly viewers;established partner pinning with influencers such as Brit+Co & Candice Kumai

·Expanded social goals beyond brand marketing to include breaking news (live-tweeting events such as the Golden Globes), user-generated content (group Pinterest boards) and the promotion of Levo products.

Marketing Associate,Levo, New York

July–January 2016

·Managed cross-team process for over 32 giveaways with partners like ModCloth, Rebecca Minkoff, and Rent the Runway

oLed execution from start to finish, including copywriting, partner management, social media promotion, and prizing

oIncreased average entrants by 20%

·Served as the external voice of Levo’s brand through community management, creation of more than 50 influencer profiles, and user-facing marketing communications.