planning & strategy

Confirm project goals, technical requirements and the key business drivers supporting the project.

design & develop

To settle on a general creative direction that drives both the message and the visual personality of the business.

test & deliver

Upon final client approval, the site is deployed and made available to consumers.

Perfect Elevator Pitch

Studies show that website visitors spend an average of seven seconds or less on 90% of the websites they visit. This means you only have a few precious moments to convey who you are, what you do, who you do it for, and why you’re the best choice. Make sure you nail your pitch and get in front and center on your homepage.

It’s our mission to honing your core marketing message and ensuring that your logo design, tagline and the initial two sentences of your website copy are clear and present your brand with credibility and impact succinct outlining your specialty and target niche. There’s a lot to communicate in very little time so your pitch must be concise and compelling.

Logical User Experience

If your website is built around a visitor’s objectives and point of view, it will encourage their interaction and improve your conversions. Ask yourself ‘why did they come to your website in the first place?’ What questions are they hoping to answer on your website.

At its highest level, user experience is about providing what your prospects need before they even know they need it.

Along with creating beautiful website designs, Prime Lines designers are experienced in the ways to improve your website’s user experience. Modern website design has evolved from just being focused on aesthetics to also consider the front end functionality a website can provide, even the most basic websites should factor in usability to their layout and overall design.

Mobile Friendly Design

25% of people on the internet at any given moment are using a smartphone or tablet. What’s more, research shows that tablet users are converting at higher rates than desktop users. This proves that your website needs to be not just viewable, but optimized for mobile devices.

Prime Lines’s designers team will advise you as to whether responsive or a mobile site would be best for your particular situation.

For complex website designs, custom mobile design may be necessary, however in no instance should mobile visitors be left with the standard desktop version. Desktop websites are awkward on mobile devices making it difficult to navigate menus, click links and find what users are searching for.