Jordan was a great player. Arguably the best ever.. I don't think he is, but he was certainly the best of his generation. He had the NBA hype machine behind him. He didn't create his image as much as the league did.

Tebow sucks. He's a back up QB who's not even good enough to be a back up QB.

Tebow is popular only because of how he marketed himself. It's brilliant that a terrible NFL player can be the most popular player in the league.

How good you are at your job doesn't have anything to do with Intellectual Property. The fact of the matter is that mark strongly represents Tebow now...and I would argue it wasn't him that marketed himself at first...it was all the religious freaks that actually think God helped him win football games and blew this thing WAY overboard.

Once it got to that point, though, the brand (which in this case, is him personally) has to be protected. Simple as that.