To meet demand, Maker's Mark cuts alcohol content

In response to rapidly increasing demand for bourbon, Maker's Mark announced it is reducing the amount of alcohol in the spirit to keep pace with consumer demand.

By SAMANTHA BOMKAMP

capecodtimes.com

By SAMANTHA BOMKAMP

Posted Feb. 12, 2013 at 2:00 AM

By SAMANTHA BOMKAMP

Posted Feb. 12, 2013 at 2:00 AM

» Social News

In response to rapidly increasing demand for bourbon, Maker's Mark announced it is reducing the amount of alcohol in the spirit to keep pace with consumer demand.

In an email to its best customers, representatives of the brand said the entire bourbon category is "exploding" and demand for Maker's Mark is growing even faster.

After looking at "all possible solutions," the total alcohol by volume of Maker's Mark is being reduced by 3 percent. Representatives said the change will allow it to maintain the same taste while making sure there's "enough Maker's Mark to go around." It's working to expand its distillery and production capacity, too.

Rob Samuels, chief operating officer and grandson of Maker's Mark founder Bill Samuels Sr., said this is a permanent decision that won't be reversed.