Ben Myers speaking at the 2017 Content Marketing Dagen in Oslo

Advant Technology CEO Ben Myers, part of the Digital Innovation Group (DIG), will be a speaker at a conference called the Content Marketing Day, on 26 January. He will discuss “How to create a successful native advertising strategy in 2017.” The event, hosted by Kampanje.com magazine, will be taking place in Oslo, Norway.

Ben Myers, CEO of Advant Technology, said: “Native advertising has seen continued growth over the past few years. In 2017 this trend will continue to accelerate as more publishers, technology and agency/advertisers jump on board. I look forward to sharing how programmatic advertising and our work with the world’s largest brands, technologies, publishers and agencies has helped them bring their message to consumers in this diverse market.”

The presentation will explore some of the fundamental principles of native, what it is, how to use it and a look into the some of the technology behind the global players including the rise in native programmatic. The presentation will also look at some of the differences between content marketing and native and explore where native can fill in the gaps from a paid perspective.

The focus will of the presentation will be on native advertising outside the Google and Facebook eco-system.