I don't like brands that take their customers for granted. For example, Supreme NY could come out with some complete garbage and bullshit and people would still wear it because of the name and because Tyler is coppin' it. No brand should ever take their audience for granted.

Originality is wonderful, especially when it's so hard to come by when everyone and their fuckin' mom is starting up their own clothing line.

I'm actually pretty interested in this too. I've been reading a lot and doing a uni project on streetwear, interviewing shop managers and guys who wear a lot of streetwear for research. How do you guys feel about brands going beyond clothing? Like, if a brand were to sponsor skaters or shows. I'm looking at the marketing side and it seems that more brands, shops etc would get recognition from helping out the different scene offshoots, like art, graffiti, music to transcend the typical clothing brand activity.How does that sound?