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3. However tempting it may be to read into a sans serif typeface, it's ultimately just a rebrand, and at most a symptom of something deeper that's going on. It's hardly an indication that Veilance is more fashion-pwned than before—how do you even conclude that, from a logo change?

As someone who makes a living doing rebrands i can tell you that a rebrand is never 'just a rebrand'. As CB pointed out, a rebrand is the function of a strategic repositioning. So, yes, people will conclude things from rebrands because visual identities have the express purpose of making consumers conclude things about brands.

My issue is both with the positioning itself, and with the technical execution of the identity. The repositioning, as you pointed out, has been going on for a while. Nothing new there. The rebrand doesn't make people finally see that, it just drives it home. The technical execution of the identity seems (so far, haven't seen any print materials) lacklustre, not very considered from a brand family perspective and very obviously inspired by current trends. This may be wholly intentional*, or it may be the result of someone trying to 'freshen things up' but in any case it is something that is unsurprisingly going to generate feedback among their (former?) target audience. I'm not sure why that would be contentious.

*Shower thought: for a while now, veilance has obviously been moving away from a niche boutique positioning to being waterproof burberry. they might believe their original branding holds them back.

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As someone who makes a living doing rebrands i can tell you that a rebrand is never 'just a rebrand'. As CB pointed out, a rebrand is the function of a strategic repositioning. So, yes, people will conclude things from rebrands because visual identities have the express purpose of making consumers conclude things about brands.

We may disagree as to the degree to which this specific rebrand "speaks of" vs. "leads" a change in Veilance as a set of products—but otherwise, I think we're basically saying the same thing. Arc is, ostensibly, a "design-lead" company; product comes first (as opposed to a lifestyle brand). Obviously this is simplifying it somewhat, but when I say "it's just a rebrand, and at most a symptom of something deeper that's going on" the emphasis here is on "symptom."

Quality of the rebrand aside (and for the record, I'm not crazy about it—but I was never crazy about their website), that it somehow reflects current trends in anything is hardly a hanging offence. See my previous post. It is an all-caps, bolded, sans serif typeface. My god guys.

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@suprastar agree the align is the best entry level trouser, it also has a looser fit than the others so should fit you a little better as they have a slimmer cut. you'll also be easily able have a tailor shorten them if need be without much issue. if you do shorten them take them to a good tailor who will notice the slight taper and makes sure to keep that shape.

one issue you may have is that you may find the burly weave material of the mx a little warm and maybe not conducive to australian weather even during autumn/winter other than that highly recommend the align.

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Fabric care instructions are there to provide guidance for the proper and safe care of garments . There's allot of laminations and taping in the garments and many fabrics , but not the two styles you mention, are laminates themselves. This means they use adhesive glue in their creation. Glue will become weaker as it reaches the melting point. Adding agitation in a dryer at the same point- is not a great idea. As well, some fabrics can shrink and deform with high enough heat or have their face damaged while being tossed around in a dryer under high heat when they come in contact with other materials.

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