The National Geographic Society announced today that it will launch a full-service record label, Nat Geo Music—which also serves as the music division the company established in 2007.

The label will “record, release and promote modern music from around the globe” from a variety of artists and genres, the company said, and be distributed globally through various distribution partnerships.

Mat Whittington, a former record executive and concert promoter, has been tapped to head up the label, reporting to National Geographic Entertainment president David Beal.

“Despite the challenging climate, there is an enormous appetite for music,” Whittington said in a release. “And we know that the National Geographic brand can deliver amazing new artists to this global audience.”

yeh... they are signing me next week.... made some baging Gabba/Trance/Goa/NurseryRhyme/HipHop track..... 3milwian pound dealwio!! they are taking my track to the 3rd world countries....... its gonna come preloaded into a wind up stereo!