Bron Bron’s ‘Decision’ Gets A Final Grade!

LeBron James’ so-called ‘Decision’…let’s just say it didn’t hit the mark that some thought it did. Pop the hood for details.

Do you remember where you were when LeBron took over the television and held you captive to let you know he was taking his talents to South Beach? A wasted hour out of your life on something that could have taken thirty seconds to say. Well it looks like ESPN was just as annoyed as the rest of America who had to sit through that bullsh*t of a special. Don Ohlmeyer, ESPN’s person of journalistic matters graded the special and gave LeBron a big fat a$s ‘F!!’ After a few weeks Ohlmeyer wrote his final verdict on the shuck and jive parade known as the ‘Decision’. He didn’t hold back either on what he thought about ESPN and LeBron.

No matter how convoluted the intellectual gymnastics, ESPN “paid” for exclusive access to a news story. For the network, there is quantifiable revenue associated with the Thursday 9-10 p.m. programming hour. That revenue was forgone, yielded in exchange for the exclusive. Team LeBron sold those advertising units. The fact that it was in turn distributed to charity was immaterial, journalistically. James used ESPN’s commercial spots in an effort to enhance his image as a responsible, caring charitable guy — there’s direct value to James in doing so, and he did it courtesy of the network, and with the sponsor’s money.