Most businesses today are aware that their marketing strategy should be focused differently than it had been over the past 50+ years. Inbound marketing leverages tools and metholologies that align to the way that buyers are searching for products and services. It is a form of marketing that focuses on attracting interested prospects rather than driving messaging that interrupts them (radio, TV, print ads, etc).

Buyers no longer need sales people to educate them because all of their answers can be found on the internet. This means that we, as marketers, need to execute strategies that attract our ideal buyer personas to our products and services through educational content and then gradually nurture them down our sales funnel.

The process for properly implementing inbound marketing has many moving parts so an internet marketing system that pulls all of it under one roof is absolutely essential

Today, Inbound Marketing best practices can be found on the internet in many places. By now, you probably know that over 93% of buyers begin their journeys online which means that every company in existence should be spending time figuring out how to attract these buyers to their sites.

I love hearing success stories from some of the contacts that we speak with, about how well their businesses have taken off in recent months. I speak with CEOs and other C-types who are very busy people with little time to spare for lunch, let alone a conversation with a marketing analyst, but they are generally willing to let me know how business is doing.

We all rely on somehow catching the attention of potential customers, trying to stand out and be different than the guy next door, but have you noticed how difficult it is? One worries about being politically correct, legally safe, and not sounding unprofessional, but at the end of the day, when you write like everyone else, sound like everyone else, and act like everyone else, you are saying that your products and services are the same as everyone else’s too.

A big part of keyword research is to make sense of the data that you have. Many tools provide statistics on keywords, but one thing I've run into a number of times is the difficulty in seeing the forest for the trees. For example, the Hubspot Keyword Grader tool is an excellent utility for helping find viable keywords for your online presence. It can be used in multiple ways to suggest keywords both from seed entries that you provide and by evaluating particular websites themselves and churning out words that they may be ranking for.

A big change in marketing strategy is underway, and today it is a matter of jumping in or risk being left behind. Classical marketing methods simply do not work as well as they did in the past, and are on a downward slide. Older marketing approaches include: