12.06.2010

not martha

A good segment, from a good article:

Stewart's demand for perfectionism, both from herself and her guests, has made her a superhero to millions of aspirational nesters. But she's up against a how-to market that's increasingly democratized. Home decor sites such as Apartment Therapy and Design Sponge focus on everyday readers and their unstaged, shabby-chic apartments. Food sites like NotMartha.org highlight simpler dishes instead of laboring over condiments made from scratch. Yes, these sites seem to say, you can have it all — but do you really want it all?