Why SEO is surgery, not magic

Date: 17th January, 2018

A lot of people get really obsessed with a single keyword when they’re doing SEO. It consumes their every thought on the subject. Maybe it’s a keyword that has a lot of potential to drive traffic to the site, or it’s really relevant to the business. But focussing on a single keyword is a bad idea, as you run the risk of undervaluing your SEO ROI results as a whole.

Think of a surgeon - a highly-skilled person with enviable knowledge in their field. They can do remarkable things that most people can’t, but they’re not wizards. Sometimes, despite having done everything right, a patient will die on the table. But you don’t judge a surgeon on a single patient. You look at their overall performance over a period of time.

We’re not comparing SEO to surgery exactly. Surgeons are saving lives; SEO can’t compete with that! But it’s similar in that you shouldn’t judge your SEO on the performance on a single keyword. Sometimes, despite doing everything right, a Google update or unknown factor will mess up a ranking. That’s why it’s important to look at a good sample of keywords, alongside Google Analytics data, conversions, enquiries and sales to work out if your SEO if delivering good ROI.

To find out more about how SEO would work for your business contact us on 01743 621 606 and book a free consultant.