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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

Keep the change...

Rick Liebling writes and reminds me of a pet peeve. He stopped at the Cinnabon in Penn Station and his treat came to $3.03 with tax. Now, he has to hassle looking for change, or break a bill, and the store has to hassle with breaking the bill and shlepping lots of pennies to and from the bank. In the long run, they may even need to hire another clerk because productivity is hit.

How does this happen?

Well, it's because the price is set by corporate, I guess. And corporate doesn't know or care what NY State tax is. And it's too hard for them to think it through.

But do you know what's really hard? And what would work better?

They ought to RAISE the price on everything in store a few pennies. Then they should teach their clerks to always round off the pennies. So if a check comes to $5.05, the clerk says, "don't worry about the nickel."

Don't worry about the nickel!

Can you imagine? Would that make your day or what? A little free prize that makes you feel way better about a $5.00 fat and calorie bomb that you could make at home for fifty cents.

» Change from Arkayen's Blog
I always get a buzz when the cashier tells me to not worry about the nickel, or even penny. Coming from the UK where the price listed is the price you pay, today, even after ten years in the US [Read More]

Tracked on September 16, 2005 at 12:14 PM

» 97 Cents in Change is Stupid from ktoddstorch @ business thoughts
I've never understood why a single purchased product would generate a pocket full of change. You know...those stops for a coffee or bagel and the clerk rings up $2.03. Oh my. Just what I needed. 97 cents of change rattling [Read More]

Tracked on September 16, 2005 at 12:35 PM

» Toothpicks and Rubberbands from Casual Fridays
Ever try to serve hors devours on a rubberband?
Ever try to bend a toothpick?
If you manage employees, do they know what rules are flexible or inflexible? Seth gives a good example of why they should.
... [Read More]

Tracked on September 16, 2005 at 01:47 PM

» Forget the Penny – Greed Won’t Allow It from David V. Lorenzo
Seth has a post about the “odd penny” that occurs occasionally when we purchase something and the tax makes it work out to $X.01. Seth proposes that the company just mark the item up a few cents and say “forget [Read More]

Tracked on September 16, 2005 at 05:00 PM

» Price Points and Hystresis Loops from XYZephyr
Having to pay $X.03 for anything nowadays is ridiculous notes Seth Godin in his post Keep the Change.... It is on par with paying 9/10ths of a cent for gas. His counsel to raise prices a couple cents to reduce [Read More]

Tracked on September 19, 2005 at 01:29 AM

» Please return your popcorn to the full upright... from hypocritical
So, like our good friend Seth Godin, I thought I'd take the opportunity to throw the idea out there. Hoping that someone will listen. Hoping that even though they've probably heard it a number of times before, this will be the time it sinks... [Read More]

Tracked on September 19, 2005 at 02:22 AM

» Trackback to seth from Totally T-Shirts - Discuss Rock T-Shirts 80s Tees Concert T-Shirts Junk Food Tees 80s T-Shirts
Keep the change from Seth Godin
Rick Liebling writes and reminds me of a pet peeve. He stopped at the Cinnabon in Penn Station and his treat came to $3.03 with tax. Now, he has to hassle looking for change, or break a bill, and the stor... [Read More]

Tracked on September 19, 2005 at 07:41 AM

» I agree with Seth Godin's blog... from People who deserve a beatdown
...Why not adjust the price so local taxes are taken into consideration, so when tax is added to the price of something it just ends up being priced on an even dollar? I'm tired of sounding like the dancing janitor when I walk out with 96 cents in my... [Read More]