Almay the Complete Look Coordinated Makeup Palettes Launch

The Almay The Complete Look Makeup Palettes are arriving at drugstores and includes options for cheeks, lips, and eyes! Hmmmm they look identical to the Revlon Eyes, Cheeks + Lips Palette that launched for Summer 2016 don’t they!?

I stupidly didn’t notice the price! I know Revlon’s are near $18 bucks which I thought was absurd. Sorry, I’ll pass by the drugstore again shortly and update this post with the price.

Almay launched these in three shade selections that act to work with Light/Medium, Medium, and Medium/Deep skin tones. Each palette includes eight eyeshadows, lipstick, blush, and highlighter/bronzer. The layout is identical to Revlon’s version!

Hate to say it but these aren’t remotely exciting to me but someone feel free to prove my lack of excitement wrong.

Comments

Almay sucks. They just need to throw in the towel. I can’t imagine they even make a profit. And yeah, these are just rehashes of the Revlon ones. What gives lately? Drugstore makeup/launches are horrible!

It’s not just you – I’m not excited about them either! I saw these palettes & was like “what the hell?!” before I realized that Almay is owned by Revlon. Then I was just annoyed. Like they didn’t even make an EFFORT to switch these up from the Revlon ones. They could have tried a little harder.

they’re $14.99 at rite aid. i got it last week for 40% off which ended up being around $9.
bought the light palette. it was okay. one eyeshadow and the blush was a miss for me but everything else is nice. same packaging as revlon. the lip colors are more on the sheer side. one was basically clear. The blush is better for someone with SUPER pale skin.

In a fit of pique I went to google Almay’s vintage products. Even the whackadoo pastel eye shadows of the 60s look better than what they’re trying to sell now. Good lord, Almay. Back to your roots (updated to reflect currents trends, cosmetics technology and a broader range of skin colors).

I didn’t know about Almay being bought by Revlon, but I haven’t bought anything from them in quite a while. When did this happen? Seems like pretty soon we’ll be down to 2 or 3 big corporations owning everybody!! I still have a few of the eyeshadow compacts with the 3 wells that mad an eye shape that were combined for different color eyes, not sure what year that was.

So Almay is just becoming recycled Revlon? Agree that it’s time to throw in the towel- how many times have they tried to rebrand themselves in the past few years? Remember when Elaine Irwin was spokesmodel? Then it was Kate Hudson, then Carrie Underwood; now I think Elaine is back? Who is their target audience supposed to be??