What's the issue with the ad? Some people moaning that it panders to SJWs, virtue signalling etc?I've seen it mentioned that Gilette don't have a particularly good track record with human rights abuses in it's manufacturing or something, so the whole campaign is a bit hypocritical. I don't know enough to comment either way.

What's the issue with the ad? Some people moaning that it panders to SJWs, virtue signalling etc?I've seen it mentioned that Gilette don't have a particularly good track record with human rights abuses in it's manufacturing or something, so the whole campaign is a bit hypocritical. I don't know enough to comment either way.

I don't see how the message in the ad is an especially bad thing?

neither do I, whingers gonna whinge tbf

having said that, I'm boycotting anything that is pro snowflake / anti gawping at womens bangers

What bit of the ad are you looking at and saying thats wrong? Theres always the argument that these big companies shouldnt be lecturing you, but lets face it they do it all the time, in ways more directly corresponding to their brand and you dont complain. I watch that ad and think, well yeah, thats the kind of father, partner etc I try to be, and I see a fudge load of guys who dont act like that so hell yeah. Women getting battered, raped and killed is a real thing. Children getting treated like they are in fight club is a real thing, that happens. Catcalling happens. You mighnt do any of these things but you probably know guys who do, or who would. if you dont like SJW, what every the f*ck that bullshit term means to you, help to cut out the real shit they have to complain about and they'll not be such a massive intrussion on your life as the bleating blokes seem to think they are.

I am f**king outraged, this will be the end of MANkind as we know it! PC gone made! Feminazis and SJW's have taken over the world!

A little bullying, misogyny and stiff upper lip is how Brittania ruled the waves. How dare we try put an end these traditions we hold so dear. How will the "different" kid grow stronger if they are not beaten up everyday, how will women know if they have done a good job unless they are touched inappropriately in the work place.

When we can put an end to this assault on our masculinity that we have faced for the last TWO years. Thank god we have male rights activists fighting against the oppression that I face on a daily basis.

Hey @Gillette, I have an idea, stay out of politics. Real men already stop other guys from acting badly. A razor company should want me to shave with your product. And, btw, I'm extremely masculine. And there's nothing wrong with that. #TheBestMenCanBe

I am f**king outraged, this will be the end of MANkind as we know it! PC gone made! Feminazis and SJW's have taken over the world!

A little bullying, misogyny and stiff upper lip is how Brittania ruled the waves. How dare we try put an end these traditions we hold so dear. How will the "different" kid grow stronger if they are not beaten up everyday, how will women know if they have done a good job unless they are touched inappropriately in the work place.

When we can put an end to this assault on our masculinity that we have faced for the last TWO years. Thank god we have male rights activists fighting against the oppression that I face on a daily basis.

I am f**king outraged, this will be the end of MANkind as we know it! PC gone made! Feminazis and SJW's have taken over the world!

A little bullying, misogyny and stiff upper lip is how Brittania ruled the waves. How dare we try put an end these traditions we hold so dear. How will the "different" kid grow stronger if they are not beaten up everyday, how will women know if they have done a good job unless they are touched inappropriately in the work place.

When we can put an end to this assault on our masculinity that we have faced for the last TWO years. Thank god we have male rights activists fighting against the oppression that I face on a daily basis.

Piers Morgan is on my side on this so I can't be wrong.

Er, what?

I thought this was the thread where we manufacture fake outrage about a razor commercial, no?

I am f**king outraged, this will be the end of MANkind as we know it! PC gone made! Feminazis and SJW's have taken over the world!

A little bullying, misogyny and stiff upper lip is how Brittania ruled the waves. How dare we try put an end these traditions we hold so dear. How will the "different" kid grow stronger if they are not beaten up everyday, how will women know if they have done a good job unless they are touched inappropriately in the work place.

When we can put an end to this assault on our masculinity that we have faced for the last TWO years. Thank god we have male rights activists fighting against the oppression that I face on a daily basis.

Piers Morgan is on my side on this so I can't be wrong.

Er, what?

I thought this was the thread where we manufacture fake outrage about a razor commercial, no?

Tim Pool had a good term for the current trend in advertising it's called "feel bad liberalism" because there's so much SJW bollocks going around companies are simply cynically taking advantage of middle class millennials who have been drilled into their head about white privilege and other distorted bollocks. It's a way to make them part their money by feeling they are doing something good or just guilting it away.

Basically cynical greedy company works cynically to exploit the young and stupid shocker. It's as it's always been.

I am f**king outraged, this will be the end of MANkind as we know it! PC gone made! Feminazis and SJW's have taken over the world!

A little bullying, misogyny and stiff upper lip is how Brittania ruled the waves. How dare we try put an end these traditions we hold so dear. How will the "different" kid grow stronger if they are not beaten up everyday, how will women know if they have done a good job unless they are touched inappropriately in the work place.

When we can put an end to this assault on our masculinity that we have faced for the last TWO years. Thank god we have male rights activists fighting against the oppression that I face on a daily basis.

Piers Morgan is on my side on this so I can't be wrong.

Er, what?

I thought this was the thread where we manufacture fake outrage about a razor commercial, no?

Tim Pool had a good term for the current trend in advertising it's called "feel bad liberalism" because there's so much SJW bollocks going around companies are simply cynically taking advantage of middle class millennials who have been drilled into their head about white privilege and other distorted bollocks. It's a way to make them part their money by feeling they are doing something good or just guilting it away.

Basically cynical greedy company works cynically to exploit the young and stupid shocker. It's as it's always been.

Tim Pool had a good term for the current trend in advertising it's called "feel bad liberalism" because there's so much SJW bollocks going around companies are simply cynically taking advantage of middle class millennials who have been drilled into their head about white privilege and other distorted bollocks. It's a way to make them part their money by feeling they are doing something good or just guilting it away.

Basically cynical greedy company works cynically to exploit the young and stupid shocker. It's as it's always been.

Tim Pool had a good term for the current trend in advertising it's called "feel bad liberalism" because there's so much SJW bollocks going around companies are simply cynically taking advantage of middle class millennials who have been drilled into their head about white privilege and other distorted bollocks. It's a way to make them part their money by feeling they are doing something good or just guilting it away.

Basically cynical greedy company works cynically to exploit the young and stupid shocker. It's as it's always been.

And yet there are those who demand 16 yo's should get the vote

Because there are no ads targeted at the gullibility of 35 -70 year olds?!?

Tim Pool had a good term for the current trend in advertising it's called "feel bad liberalism" because there's so much SJW bollocks going around companies are simply cynically taking advantage of middle class millennials who have been drilled into their head about white privilege and other distorted bollocks. It's a way to make them part their money by feeling they are doing something good or just guilting it away.

Basically cynical greedy company works cynically to exploit the young and stupid shocker. It's as it's always been.

And yet there are those who demand 16 yo's should get the vote

Because there are no ads targeted at the gullibility of 35 -70 year olds?!?

I wasn't even aware of this ad until this thread, so the ad campaign has worked as we wouldn't be talking about it if it was just the usual pish from them.

It works if it increases profit above the cost of the ad.

Doesn't even necessarily need to be that for the big brands, it's about keeping them in people's conscious.

They cannot do that indefinitely

Well they don't necessarily need to increase profits, maintain or even manage profit erosion can be equally valid for ad campaigns. Sure they can't continue running the business down indefinitely but there is a lot more to it than just ad campaigns and the return or otherwise they give.

Tim Pool had a good term for the current trend in advertising it's called "feel bad liberalism" because there's so much SJW bollocks going around companies are simply cynically taking advantage of middle class millennials who have been drilled into their head about white privilege and other distorted bollocks. It's a way to make them part their money by feeling they are doing something good or just guilting it away.

Basically cynical greedy company works cynically to exploit the young and stupid shocker. It's as it's always been.

So you disagree with the message of the ad?

There was no comment there on the message of the ad, just what motivated Proctor and Gamble's marketing department. Probably saw the massive free publicity Nike got from their recent campaign.

Tim Pool had a good term for the current trend in advertising it's called "feel bad liberalism" because there's so much SJW bollocks going around companies are simply cynically taking advantage of middle class millennials who have been drilled into their head about white privilege and other distorted bollocks. It's a way to make them part their money by feeling they are doing something good or just guilting it away.

Basically cynical greedy company works cynically to exploit the young and stupid shocker. It's as it's always been.

And yet there are those who demand 16 yo's should get the vote

Because there are no ads targeted at the gullibility of 35 -70 year olds?!?

Tim Pool had a good term for the current trend in advertising it's called "feel bad liberalism" because there's so much SJW bollocks going around companies are simply cynically taking advantage of middle class millennials who have been drilled into their head about white privilege and other distorted bollocks. It's a way to make them part their money by feeling they are doing something good or just guilting it away.

Basically cynical greedy company works cynically to exploit the young and stupid shocker. It's as it's always been.

And yet there are those who demand 16 yo's should get the vote

Because there are no ads targeted at the gullibility of 35 -70 year olds?!?

Putting aside the message of the ad, the clarity of message of the collective online reaction is palpable - it screams "do not dare to criticise our behaviour or challenge us to change" & that reaction can go swivel. >