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Restaurant News

Panera Bread bakes its values into a social-media campaignPanera Bread is running a "Food Chain Reaction" campaign on Facebook in which it promises to donate a bowl of soup to someone in need for every group of five friends that registers with the campaign. The aim is to highlight Panera's views on its place in society, said creative director Lisa Lorenz. "Instead of talking about what we do, the campaign talks about the how and why behind our practices," she explained.MediaPost Communications/Marketing Daily
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The changing face of Pittsburgh's restaurant sceneWhite tablecloths are out and fast-casual and casual eateries are in in Pittsburgh, Pa., where restaurateurs are finding success with less-expensive, more flexible business models that cater to consumers' changing tastes and newly frugal ways. Some are finding success specializing in specific items, like hot dog shop Franktuary, which launched in 2010 as a food truck and recently opened its third brick-and-mortar location.Pittsburgh Post-Gazette
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How Marco's Pizza plans to become No. 4Marco's Pizza has an ambitious plan to grow through franchising that borrows a strategy from Subway's playbook, said CEO Jack Butorac. The Ohio-based company's team of 55 representatives actively seek out franchisees around the country. Last year franchisees opened 61 new locations, and 104 are planned so far for 2013, and the company's goal is to become the country's fourth-largest pizza chain.PizzaMarketplace.com
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British chefs are hot for smoky flavorFrom smoking guns to aerated boxes and cans, British chefs are employing many tools to add a subtle smoky flavor to everything from butter and broth to vegetables and fudge.
"We never picked up our cultural identity after the Second World War, when smoking food was massive, although in those days it was mainly used as a preservative," said David Wykes, chef-owner of Verveine. "It wasn't realized there's more to it than that -- smoked food tastes so much more alive, less one-dimensional. It has more edge."The Independent (London)
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