Ontario, Rancho Cucamonga to form tourism marketing district

The City Council has begun the process to form the Greater Ontario Tourism Marketing District with the city of Rancho Cucamonga.

At Tuesday night's council meeting, the city the city of Rancho Cucamonga an agreement on the marketing district, which needs to be approved by the council, said Michael Krouse, President and CEO of the Ontario Convention Center & Visitors Bureau.

Ontario's district would include the more than 40 hotels in the city, as well as those in Rancho Cucamonga. The new district is being requested by business owners and those in the tourism industry, according to the staff report.

Details about the plan are not available Krouse said. Once the process to form the marketing tourism district will only begin once the city of Rancho Cucamonga agrees, the report states.

If Rancho Cucamonga agrees to form the marketing district, Ontario will oversee the creation and operation of the proposed marketing tourism district.