Festival of Marketing is a signature event in the UK calendar that aims to break the rules of every trade show event out there in terms of experience.

The two-day conference aims to deliver a unique experience where ambitious marketers can discover, learn, celebrate and shape the future together. With more than 200 speakers, workshops, awards and experience rooms, it claims to be the only event that truly reflects the creative, strategic and tactical job that marketers are asked to do today.

Brief

As a headline sponsor, Sitecore aimed to present a line-up that not only sparked imagination, but made imagination a reality.

The event provided an opportunity for Sitecore to connect with the UK’s primary marketing leadership, current customers and prospects. They had an opportunity to push beyond the norm and create a fresh approach to an interactive space that merged brand and contemporary design.

Solution

The primary aim was to attract people to the exhibition and open an ongoing dialogue with Sitecore.

Silver created a vibrant theme, aligned to the Sitecore brand, inspired by cinema. This gave Sitecore the scope for a stand-out, film-inspired stand which coupled perfectly with the content of their festival itinerary – nodding to future technology through a personalised film experience.

It was key that the stand was different enough to showcase creativity and enable Sitecore to grab attention, as well as communicate the ability to disrupt the marketing world, whilst being approachable and engaging.

The stand presented Sitecore as forward-thinkers – helping to create the customer experience of the future.