Oracle social Relationship platform

Oracle Social Cloud Stars Showcase Their Fave Product Features

Oracle’s Larry Ellison (whom I think we can all agree has been moderately successful) just told us the keys to future corporate success. Want to know what they are? In his keynote at CloudWorld SF, Ellison revealed it’s happy, talented employees and customer experience, saying, “What is Oracle? It’s a bunch of people with great ideas building product.”

We have the privilege of watching those people in action every day and never cease to be amazed. So we wanted to catch our Senior Product Managers in between their screens and the snack room and have them share what they like best about the various components of Oracle’s Social Relationship Management platform.

Kim Wolfe - Publish

Since we’re all human, I love that the SRM Publish tool offers several error handling solutions.

First, you can delete posts from a social network without being an admin on the page. Let’s say you accidentally publish a post and want to remove it. Doing so natively requires you be signed in to the page as an admin. If you’re not one but do have publishing access in the SRM, you can get rid of it right away without native admin access and without having to ask someone else to do it (thus revealing to all you goofed up).

Second, you can change the published destination link of a post without deleting & starting all over or changing the short link. When you post with a destination link using SRM, the destination link is converted into a short link, which is published. So what if the destination link (say a campaign landing page) changes? Just choose “Quick Edit” from the dashboard and change the destination link. When you save the post, the short link stays the same while the destination link takes people to the right landing page.

Lisa Black - Analytics

I’ve got 3 favorite things about Oracle Social Analytics, but I’ll try to make them short.

1. You can view public & private data in one platform. When you put these together you’ve got something really transformative for the enterprise. As a software provider with deep enterprise analytics experience, Oracle is uniquely positioned to change the landscape of social analytics.

2. You can compare social media performance across the different social networks. Which network is doing best, and how, and when? As our platform moves towards more configurable reporting, it’s getting easier and easier to contrast and compare multiple social networks in a single view.

3. Aggregate analysis for multiple social media properties. Unlike other “solutions, ” SRM delivers out-of-the-box KPIs that aggregate information for multiple social media properties. For example, if you have multiple Facebook pages (some companies have hundreds!) you can view aggregate KPIs for the entire organization AND for configurable subsets. You can define custom groupings of properties.

Source: blogs.oracle.com

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