The Black Unicorn Project

The Black Unicorn Project is a community movement intended to build a shared journey toward happiness and healing for African Americans.

Latrice Sampson Richards is the founder and HUIC (Head Unicorn in Charge) of The Black Unicorn Project. She is a licensed professional counselor, certified life coach, wife, transformational speaker, and Black girl with lots of magic.

"I am deeply committed to improving the state of the Black community as a whole. I believe that rebuilding and strengthening the community will require each of us to put our best foot forward; pooling our gifts and resources in a united capacity. Each person has a role to play in the pursuit of restoration; I am a healer and educator. My theory is that if each individual member of the Black community is able to heal themselves on an intrinsic level then we will be better able to walk and live in our purpose; thus healing ourselves collectively and effectively improving the state of our community."