A leading pet food producer spent more than 20% of topline revenue on trade promotions that yielded uncertain and diminishing returns.

The Eversight platform recommended new promotions that were validated through experimentation. Retailers, enthusiastic about the proven results, scaled in-store deployments that drove gains for the pet food category and shopper metrics.

Replaced 100+ weeks of promotions

New promotions generated average of 10% incremental volume lift

Realized millions of dollars in additional revenue for the same investment

A leading beverage manufacturer relied on a single offer structure and single unit quantity for a major product based on that offer structure working in the past. Experimentation on real shoppers using a combination of digital platforms identified new winning offers.