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Localytics provides a mobile engagement platform that offers companies the insights and tools they need to improve their mobile app acquisition, engagement, and retention efforts.

Localytics uses all the data surrounding users to deliver highly targeted and personalized engagement campaigns, including push and in-app messages. It uses performance data to measure and optimize those efforts toward the metrics that drive businesses forward.

The Localytics platform is used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, Fox and The New York Times.

Practical Ecommerce is an independent, family-owned, online magazine in Traverse City, Michigan, U.S. We are not affiliated with any e-commerce service, platform, or provider. Our mission is to publish authoritative articles, commentary, webinars, and podcasts to help online merchants.