Community Wisdom + Expert Knowledge = Good Community Design

Residents in Exeter, RI used a “Places of the Heart” map to identify parts of town that they value most as well as areas of concern. / Photo: Orton Family Foundation

Have you ever been at a meeting about a community issue and heard the statement, “We don’t need some outsider coming in and telling us what to do”? I know I have. This phrase points to a common challenge I see when working in rural communities—balancing the value of community input with expert knowledge in community design.

Too often community projects favor one of these approaches over the other; the design team who drops in for a week with the solution to a town’s traffic woes (i.e. roundabout) or the community workshop that recycles the same, old idea for its downtown’s redevelopment (i.e. more parking). So, how do we move off of this dynamic towards a more effective model? By recognizing the best of what both sides bring to the equation and designing a process that leverages both strengths.

Let’s talk about what community members offer to the design process. Local people know their town best. Their insights will inform a project in many ways from identifying community values to brainstorming and prioritizing possible actions. Research shows us that many minds lead to better results. So, the greater the diversity of people contributing to solving a problem, the more creative and effective are the solutions. This is particularly true for more complex issues that community design addresses like downtown revitalization or growth management. In addition, community members need to own the outcomes of a design process if those outcomes are going to be effectively implemented. There is no better way to ensure ownership than to be part of shaping the solutions.

When citizens are effectively engaged in a design process then designers and planners can be their most effective too; facilitating a process that synthesizes local experience and wisdom with design principles and technical expertise. Designers can help people uncover their common interests and work towards practical, creative solutions that build on local character and assets.

So, what can you do to help find this balance in your own community’s rural design project? Here are three easy ways to make it happen:

1.)Listen first. Community design projects need to begin with listening to what people value about their town and what concerns they have. This input will help frame the design issue with greater specificity, lead to new insights and ground it in the experience of a particular place.

For instance, if you are looking at how to make a town more walkable, first ask people what they love about their town and how they experience it. This information will provide you with information about walkability and it also may point to some other underlying issues that design could address. We’ve found the use of personal story particularly effective for uncovering what people really care about in their towns.

2.) Ask powerful questions. Spend time crafting the questions you ask of the community so that people can give you thoughtful answers. A powerful question will foster reflective discussion, surface people’s assumptions and prompt creative thinking. As an example, consider the difference between the following two questions:

What improvements would you like to see downtown to make it more walkable?Generates a personal laundry list of ideas

How might we make downtown more walkable for people of all ages?Prompts people to generate ideas that respond to the different needs of community members

3.) Create feedback loops. Make sure to have multiple opportunities for people to review your progress and provide feedback along the way. These loops will inform people of possible solutions to the design challenge, help refine ideas to fit the local context, and ensure a transparent community process.

Feedback loops can be created through in-person meetings like a large community forum or a pop-up open house, online portals such as MindMixer or Engaging Plans, or targeted conversations with key stakeholders or groups in town.

These three strategies bring the best of both sides to the table by allowing the community to define the design issue and the designer to respond to that challenge based on the specifics of a particular place. We look forward to the selection of this year’s CIRD workshop hosts (to be announced in early June) where we’ll work to achieve this balance in four rural communities across the US.

—————-This update was cross-posted from the CIRD blog at rural-design.org.Click here to see the original post.

Community Wisdom + Expert Knowledge = Good Community Design was last modified: April 23rd, 2013 by Ariana McBride, Orton Family Foundation

its as if I somehow channeled your exact model when forming a neighborhood committee to do just as you have illustrated here. My community is (thankfully) in the midst of a development boom and we who live in the community are very much dedicated to providing our thoughts and feedback/feedforward to the developers. We are focused on doing this in a positive and constructive manner but have met some resistance and hesitation when offering up survey results as well as our community efforts to attract a library to the area. I will be watching for more from this org. Thanks for your post and education on this matter.