Raising awareness about health charities at work

HealthPartners

// print design, publications

Working as a collaborator of Canada’s most respected and best known health charities, HealthPartners engages and connects with employers and employees in the national, provincial and municipal public sectors and in private sector workplaces across the country.

Their primary communications goal is to capture the attention of Canadians in partnering for the enhancement of charitable giving campaigns, resulting in raised funds towards health research, education, prevention, programs, and services.

Process

We have helped HealthPartners to market their organization and its initiatives through the creation of a variety of corporate and promotional collateral including corporate stationery, advertisements, presentation templates, promotional bookmarks, and more.

The centrepiece of the materials is an engaging fold-out campaign brochure – Health Charities at Work – whose main objective is to help raise awareness about the implications of chronic disease and how leading charitable campaigns can make a true difference. The brochure is a call to action, presenting employers with the opportunity to lead customizable campaigns to engage their employees in the act of giving and becoming healthier.

Implementation

The brochure design needed to evolve and build upon HealthPartners’ newly-designed corporate identity, and we were challenged to ensure their new brand would be executed as effectively as possible. Accordingly, we created a visually interesting piece that delivers information, facts, and statistics in an engaging and coherent manner, while enhancing HealthPartners’ new brand.

The dynamic fold-out piece presents statistics surrounding chronic disease and visually demonstrates the program’s advantages through bold numbers, clean graphics, and logical content design. It delivers the variety of information, facts and statistics in a strategic and coherent manner, allowing the reader to easily determine the program objectives and interpret the benefits.

Communicating HealthPartners’ corporate mission with well-branded, professional promotions helps to build positive perception of their organization and its goals and initiatives. The brochure helps employers to understand the tools they need to build healthier workplaces and increase employee engagement for the benefit of millions of Canadians.