Fuel Up to Play 60, a collaboration with the NFL, is the largest children’s health and wellness program in schools. The program empowers students to fuel up with healthy foods and get at least 60 minutes of exercise a day.

BUILT by Nature encourages coaches of young athletes to spread the word about the power of chocolate milk to fuel workouts and winning teams.

In the community

Our Health and Wellness Advisory Council is made up of physicians, dieticians and school district superintendents who make appearances at events, on TV shows and more, to provide insight on dairy science, child nutrition, dairy’s health benefits and the dairy farm industry.

The Dairy Discovery Zone (DDZ) mobile exhibition travels to local events such as state fairs, rodeos and more to tell the story of milk from the farm to the fridge. Kids and adults experience colorful and interactive edutainment about dairy cows, the history of milk, the benefits of consuming dairy, and how to incorporate three daily servings of dairy into a balanced diet.

June Dairy Month is an annual dairy promotion, when we pull out all the stops across web, social media and beyond to spread the word about dairy’s natural goodness using contests, coupons, giveaways and more.

Passion for Pints is a special blood drive during June Dairy Month. Farmers partner with local blood centers, grocery stores and milk processors to provide free dairy gifts to every person who donates blood. This showcases farmers’ community commitment and encourages donors to choose milk instead of the typical sugary drinks.

Our Land, Our Cows, Our Passion℠ shows consumers what farm life and cow care are really like through a variety of materials, including videos filmed on dairy farms. The program helps consumers understand the hard work farmers and their families put in to bring them a safe and healthy product.