I was in a magazine store the other day and found yet another “lad” magazine that’s recently been launched — Ramp. As is typical, there’s some icelandic blonde on the cover, but I didn’t recognize her. I flipped to the feature profile of her to discover that their cover profile was of … the woman who handed out the statues at the last Emmy Awards.

Clearly, there are now so many lunk mags out there now competing — Stuff, Gear, Maxim, FHM, Loaded — that they are facing an intriguing new problem: A worldwide shortage of celebrity babes. They’ve exhausted the B-list of starlets, and have long ago moved onto the C-, D-, E- and F-lists. At this rate the editors will wind up wandering the streets of L.A., randomly accosting women with the requisite T&A quotient, in a desperate attempt to find someone, anyone, to put on the cover.

Every book will also contain a “Girls Of …” section, highlighting three to four beautiful women in a specific category. The launch issue premiered with “Ball Busters: The killer babes of pro paintball.”