]]>10 rules to follow from the famous “fashion maniac” Anna dello Russo:

1. black outfits make a omologate effects.
2. be carefull with black: don’t put together different tone of black (clothes, stocking, shoes, …) materials reflect the black in different way.
3. sunshine is a big spot on you: it shows all the mistakes.(Cheap fabrics, ruined accessories, dirty shoes).
4. you must feel the weather every morning. Clothes live in the best context like actresses loving the amazing theater.
5. don’t match clothes and its own function: Like rain and trenchcoat, like snow and moonboot, forget it the umbrella at home!
6. wear just night-clothes in daytime. It is unexpected!
7. don’t carry big bags. On the front row they hinder the passage.
8. between shoes and bag? absolutely, amazing shoes matching a perfect pedicure.
They make a right attitude!
9. don’t wearing so much make up.In the morning it does not look fresh.
10. shape up! you must choose outfits fierce and fully shaped.

]]>http://joomay.com/thank-you-anna/feed/0Art and Jewelryhttp://joomay.com/art-jewelry/
http://joomay.com/art-jewelry/#respondSun, 30 Dec 2018 03:00:54 +0000http://evologic.ro/joomay1/?p=4233Seeing is the most inspiring sense humans possess. It gives us the most information about our surrounding environment. In the same time, it is said that the eyes are the mirror of the soul, so it must be a connection somewhere, doesn’t it?:) We all love and appreciate beauty, as it is pleasant to look - read more

]]>Seeing is the most inspiring sense humans possess. It gives us the most information about our surrounding environment. In the same time, it is said that the eyes are the mirror of the soul, so it must be a connection somewhere, doesn’t it?:)

We all love and appreciate beauty, as it is pleasant to look at. Human civilization has created Art for a simple reason: to admire it, to cherish it, to look at it.
Thousands of years of Art History teach us that beauty has always been a reason for man to create, to paint, to sculpt, to model.

At first, there was a massive architectural form of Art, that overwhelmed the masses by its posture. Then, there were the statues, that were recreating the human body, the nature itself.
Finally, there was the painting. We might wonder why did it have to evolve this way? Maybe, just maybe, man needed a way to bring art closer to his heart, to his sight. Buying a building and moving it around with you it’s kind of a struggle, no matter how beautiful it might be.
Same goes with a statue.
A painting, however….Well, that would be just perfect. It can accompany you even if you want to move from one room to another or travel to a different city/country.
It is because of man’s desire to admire Art that one feels the need of having it close at all times. Moreover, showing off with it is a just another good reason for it.
During the past decades, Art has taken different shapes and forms. Such as Fashion, Design and – our favourite – jewelry design J

Yes, we do believe that wearing a jewel should be the same as displaying “Mona Lisa” around your neck; trying out a bracelet should be like posing next to Michelangelo’s “David”.

We’re not talking about Art just because it’s a fancy topic and we want to impress you.
Our designer, herself, is a painter.
Our Business Partners have had their ways with some writings and our technicians are all masters of gems.
Well, in such company, we couldn’t have found a better fit for bringing Art to life.
We had the pleasure of showing you guys some of our jewels combined with some paintings close to our heart.
Some creations that our “designated artist” had the generosity of sharing with us.

Talking about our previous topic, where we were mentioning that people like to display Art and show off a little as well.
It is so! Art is made to be displayed, to be shared with the world. And – the more we think about it – the more it seems that jewelry is the creation most easy to display; it brings unlimited joy, both by it’s artistic and aesthetic value. It compliments the wearer’s wardrobe, body but also the soul of the person displaying it.

]]>http://joomay.com/art-jewelry/feed/0JOOMAY Womanhttp://joomay.com/joomay-woman/
http://joomay.com/joomay-woman/#respondThu, 27 Dec 2018 08:47:06 +0000http://evologic.ro/joomay1/?p=4209I wouldn’t be wrong if I’d say that women are the most exquisite, complicated and complex expression of beauty. Each of us has her own character, personality and unique style. In thousands of years of civilization, I bet two women alike did not exist J However, all women have one thing in common, that brings - read more

]]>I wouldn’t be wrong if I’d say that women are the most exquisite, complicated and complex expression of beauty. Each of us has her own character, personality and unique style.

In thousands of years of civilization, I bet two women alike did not exist J

However, all women have one thing in common, that brings them together.
Is the desire of being beautiful, admired, elegant, classy, a TRUE WOMAN – in a nutshell.

Let me introduce you the JOOMAY Woman:
She is full of life, colour and enthusiasm.
She’s unique and grabs attention in a very natural, effortless manner.
Her personal style is well defined. She is on top of the rest through her clever way of combining a fresh, casual look with jewellery design that enhances her unique style and character.
A woman that you find easy to remember and very hard to forget.
The JOOMAY woman creates bounds and connections instantly; she expresses her personality through her clothes and accessories, through her fashion style. People desire to talk with her, to know her.
She’s the kind of woman that makes people turn their heads while she simply walks on a crowded street, on her way to office, to a date or just to pick up the kids from school.
The JOOMAY woman cannot be defined by a trend, by a fashion statement, by an artistic view. She is constantly detaching herself from the common thinking. Her approach is based on her quickly adapting skills combined with an innovative view on the world itself.
The JOOMAY woman cannot be defined by a trend, by a fashion statement, by an artistic view. She is constantly detaching herself from the common thinking. Her approach is based on her quickly adapting skills combined with an innovative view on the world itself.

]]>http://joomay.com/c-o-n-c-e-n-t-r-c/feed/0What’s new?http://joomay.com/whats-new/
http://joomay.com/whats-new/#respondTue, 26 Sep 2017 17:54:57 +0000http://joomay.com/?p=5182Whether it’s perched on a golden sculpture, or defying the laws of gravity, the pearl has reinvented itself to be at the height of fashion. Soon to come Joomay will launch the next pearl of the Joomay Crown – a beautifull stylish collection under the same signature of Carmen Vornicelu. We will invite you to - read more

]]>Whether it’s perched on a golden sculpture, or defying the laws of gravity, the pearl has reinvented itself to be at the height of fashion.
Soon to come Joomay will launch the next pearl of the Joomay Crown – a beautifull stylish collection under the same signature of Carmen Vornicelu.
We will invite you to take a look at these bold new creations to try them.
For SS18, jewelry from Joomay classic collection that’s perfect for the office but also for glamurous evenings is all the rage on the catwalk.
The shapes are twisted to bring a touch of modernity, crystals now look like they are levitating, and neo-hoops and the small pearls have also been given a makeover.
See our favorite designs to make sure you shine day by day.
JOOMAY stays the honey to all fashion, art and culture lovers.

]]>http://joomay.com/whats-new/feed/0Dialogue with Carmen Vornicelu – interview by Simona Muscahttp://joomay.com/dialogue-with-carmen-vornicelu-interview-by-simona-musca/
http://joomay.com/dialogue-with-carmen-vornicelu-interview-by-simona-musca/#respondWed, 30 Aug 2017 08:15:15 +0000http://joomay.com/?p=5170 1. How is Carmen – the woman in the mirror? I am a woman who loves life and adores to create. To create is a way of life for me, it brings me happiness and fulfillment. I am what I want to be every day, sometimes changing from day to day, but with the - read more

I am a woman who loves life and adores to create. To create is a way of life for me, it brings me happiness and fulfillment.

I am what I want to be every day, sometimes changing from day to day, but with the same goal and pride no matter the mood: to leave something behind me. I behave protectively in my family, but also in my professional life. I have two arms that have to build and maintain both the tradition and the value of things in order to ensure continuity.

I am not a woman who wants to show off through feminist ideas, but through femininity.

I believe in creative intelligence in any field and in creativity as a form of intelligence.

Carmen, why do you think that only some people are successful?

Success comes from desire and determination, from everyone’s faith in what they do, from persevering work, as the saying goes: let your dream shine! Only some people are successful because they are the ones who have the necessary qualities.

What pieces of advice would you have liked to get at the beginning of your career and from whom?

I would have appreciated some pieces of advice from Coco Chanel.

Do you have a role model? If so, how did (s)he influence your business?

I do not have one in particular, but the modern woman is indeed a very good model. I like and I don’t like her at the same time, depending on the moment of my day. J) Women have been able to turn their conversations into real jobs.

Overall, women have been able to turn their hobby, their guilty pleasure into a billion-dollar business, widely spread and valued worldwide: to speak, to gossip and to wear clothes.

Of course it’s important to have a role model both in business and in life. Things must inspire you in order to build you, because only so will the world evolve to the next stage. But everything up to a point – let’s not forget the personal mark.

How is a regular day in your life?

My day begins the first time at 12.00 in the night, after the children have fallen asleep. It is the moment when I manage to pant for breath and to gather my energy left after a full day, in order to detail the next day; my husband is a good listener, being one of my great supporters.

I spend most of my time in the studio where I work directly with the prototyping team or in front of the computer among the new designs or with the sales team. I like to leave my mark directly on my jewelry – I paint on crystals and I am very pleased to be the first to test the new materials.

In the evening at 6pm I try to take a break and spend two hours with my girls outside, now that we are on vacation. During school time I am constantly on the rush to violin or ballet classes with my older daughter.

7. Where did the attraction for making jewelry come from?

I accepted a proposal that came from a Swiss fashion company who knew my artistic and entrepreneurial background.

That’s how I became a project manager and I made the startup on the jewelry.I just felt attracted to the challenge of doing something new.

I had just become a mother, I had temporarily moved from Bucharest, I was feeling that everything was like a new beginning and so it was.

The beginning of discovering a beautiful trip into my current world J, a world I felt very attracted to from the start, a world in which I feel very comfortable and that seemed to suit me perfectly.

I first started designing, and then I launched the first line of jewelry alternatively with my own production in the same year.

8. What is Joomay for you now?

Joomay is my child who was made, not born, but who is as terrible as my other children.

9. You have recently returned from London, where you took part in Pure London. How do young Romanian designers come to exhibit their collections at an international event?

International events have very diverse proposals and they are not just for business; they are real sources for launching brands or products as well.

For Joomay, for example, an important event was last year’s World Jewelry Facets 2016, a visual feast with Swarovski’s world-class array of creative jewelry actions around the world.JOOMAY was named “Best in Show” in Shanghai, then exhibited in Paris and Munich, and after that the exhibited pieces were added to the Swarovski Museum in Wattens.

There are options to go with private financial support, with funding from the Romanian state, or as a guest. We have often been invited as gusets to such events, precisely for the quality of our design and products, but we have also turned to other variants, of course, for fairs in particular.

I think the state should be much more connected to the private environment and thus there could be big benefits for both parties.

10. If Joomay were a person, how would you describe her?

Joomay is a person – it embodies what I like to call the “Joomay woman” J

The “Joomay woman” is full of life, color and enthusiasm, a sensual woman who draws attention on her in a very natural way. She has a very well-defined personal touch – she differs from the other women through the intelligence of combining a fresh look with a design that pulls it out of anonymity.

She is the kind of woman who makes people turn their heads as she simply goes on a busy street on her way to the office, to a meeting, or just to take the kids from school.

She is easy to remember and very hard to forget.

The JOOMAY woman cannot be defined by a trend, by a fashion statement, or by an artistic vision. Her approach is based on her rapid adaptability to the new, combined with an innovative vision of the world.

11. How would you describe the Joomay collection in a sentence or in 3 words?

Joy by Joomay compliments your personality.

12.If you were a book – how would your cover look like?

If I were a book I’d have some transparent covers.

13. Now it is your turn to ask me a question! What would you like to know about me?

]]>http://joomay.com/dialogue-with-carmen-vornicelu-interview-by-simona-musca/feed/0When Fashion and Art join forces!http://joomay.com/when-fashion-and-art-join-forces/
http://joomay.com/when-fashion-and-art-join-forces/#respondMon, 28 Aug 2017 21:27:52 +0000http://joomay.com/?p=5160Who doesn’t love art & fashion toghether? But is art and fashion one and the same? Not quite! While fashion expresses a statement about contemporary culture, art transcends both time and place, as it encompasses the purest expression of beauty and talent of the artist. At JOOMAY, fashion and art are seamlessly merged into every - read more

While fashion expresses a statement about contemporary culture, art transcends both time and place, as it encompasses the purest expression of beauty and talent of the artist.

At JOOMAY, fashion and art are seamlessly merged into every product.

By selectively incorporating fashion design into all of our jewelry, we create novel and unique visual effects that are second to none.

At the same time, our veneration for art enables us to transform every piece of jewelry into a wearable artistic showpiece, a goal to which any artist should aspire to.

Our “wearable art” concept is reflected in the masterful amalgamation of colors and shapes aimed at creating more than jewelry: a showpiece that kindles the precise emotions and esthetic experiences within each of our clients souls.

As such, at JOOMAY the artist attempts to integrate colors, shapes, fashion and artistic design into every jewelry, only after a detailed and intricate examination of each showpiece’s potential to become a “wearable art” item.

It is the cohesion of all these factors that differentiates JOOMAY from any other jeweler, and which enables our jewelry to evolve, yet, at the same time maintain an artistic aura that’s timeless.

]]>http://joomay.com/when-fashion-and-art-join-forces/feed/0Fakeshttp://joomay.com/fakes/
http://joomay.com/fakes/#respondFri, 12 Feb 2016 10:11:59 +0000http://evologic.ro/joomay1/?p=4250“I love fakes because I find such jewelry provocative, and I find it disgraceful to walk around with millions around your neck just because you’re rich. The point of jewelry isn’t to make a woman look rich but to adorn her; not the same thing. ” Coco Chanel If this isn’t the ultimate definition - read more

]]>“I love fakes because I find such jewelry provocative,
and I find it disgraceful to walk around with millions
around your neck just because you’re rich.
The point of jewelry isn’t to make a woman look rich
but to adorn her; not the same thing. ” Coco Chanel

If this isn’t the ultimate definition of Fashion Jewelry, then I don’t know what is!

Again, let’s take a short trip into the history of jewelry. Back in the Antiquity, jewels were worn only by the rich, as proof of their status. The richer they were, the more jewelry they would display.
This continued to be an actual fact for thousands of years, as nothing changed much. The rich could afford to wear jewelry, while the poor were working hard for a piece of bread.
It’s not until recent times that jewels became accessible; and we have only one trend to thank for that: Fashion.

Yes! Fashion was the one that made jewels a “must” for completing an attire. Fashion was the one that transformed what used to be the symbol of wealth into a symbol of beauty, of style, of class.

It was not the war, nor the cultural movements the ones that transformed the economical value of a piece of jewelry into a statement of one’s own character, personality and taste.
The new trends made jewelry more accessible. It was not mandatory that the accessories should be made out of gold or diamonds, as they would now emphasize the wearer’s creativity and not the pocket.

This way, wearing a jewel became a day to day habit. Unlike the old days, when only the royalty and the bourgeois could enjoy this pleasure, in the modern times, everybody was able to make use of these blessings.
To be honest, I consider that the ultimate effect of this was the fact that “The Woman” was brought into the spot light again. It was the woman who would wear the jewels, the woman who would look splendid displaying a necklace, the woman that would inspire great jewellers into creating masterpieces.

Not all of us are lucky enough to have a 7 digits bank account or a very rich “sponsor”. But that doesn’t mean that we should let out beauty fade away because of that, right?

Coco Chanel was right : a jewel should emphasize the woman’s beauty and not the other way around! This is why, even if we wear a million dollars diamond necklace or a $200 bijoux, it is our own personality and inner beauty that will shine more than the jewel we’re displaying.

So, let’s all reassure ourselves that beauty lies inside us and we are lucky enough to live in an age where we have access to thousands of means of displaying this. We have jewels, ladies. Millions of colours, thousands or shades, hundreds of shapes.
What are we waiting for before enjoying every crystal of it?:)

enJoy!

]]>http://joomay.com/fakes/feed/0Famous Duetshttp://joomay.com/famous-duets/
http://joomay.com/famous-duets/#respondThu, 04 Feb 2016 09:43:50 +0000http://evologic.ro/joomay1/?p=4242We keep a close eye on today’s celebrities. Not only us, it’s the entire mass media that has an eager interest in finding out more details on the personal life of the VIPs. Throughout the history, there have been some trends that were followed by the “gossip fans”. If we look back in time, we - read more

]]>We keep a close eye on today’s celebrities. Not only us, it’s the entire mass media that has an eager interest in finding out more details on the personal life of the VIPs.

Throughout the history, there have been some trends that were followed by the “gossip fans”. If we look back in time, we can relate to some celebrities that not only captured the attention of the media, but also managed to change the course of history, in one way or another.

Let’s start with some famous celebrity couples. Who doesn’t remember Cleopatra and Marc Anthony? The exuberant queen and the handsome Roman general? The whole Roman empire was after the latest news and the tragedy of their ending made them part of history.

Frida Kahlo and Diego Rivera? What a perfect combination, what an artistic touch, what an inspiring couple. It wasn’t just about their eccentric lives, it was about their original artistic view, their talent; all these inspired an entire age of artistic movement.
Even nowadays, the famous couple was brought to life by Salma Hayek and Alfred Molina. The talent of the actors emphasized the talent of the artists they were playing.

Perfect combination.

Who didn’t hear about the love story between Simon de Beauvoir and Jean Paul Sartre?
Their life time love story was renowned, especially when it gathers two of the influential philosophers and writers of the modern age.
Of course, there was some controversy that made them famous, other than their talent: bisexuality and sharing of partners were part of the couple’s private life.
Still, the modern thinking wouldn’t have been the same without them; and who knows what would have been if they would have not been together, as a couple?

Shall we mention more, such as Ernest Hemingway and F. Scott Fitzgerald? Or C. S. Lewis and J.R.R Tolkien?

That was back in the days.

In present life, we can mention some of these famous friends and leave it up to you to decide the influence they have on the history of man kind: Suki Waterhouse and Cara Delevingne; Miley Cyrus and Miranda Kerr; Gwen Stefani and Nicole Richie; Fearne Cotton and Holly Willoughby and the list could go on, cause they are a lot of celebrities out there that get the media attention.

Although we appreciate the fact that celebrities nowadays influence our sense of fashion, focus our attention on some new trends and tendencies, we wonder: for how long are they going to be remembered?
Will they ever become so influential as to create a new artistic or literary movement?
Does this even matter nowadays?
Are our values the same or they develop every day to thousands of directions?

We could come up with examples that show that creativity goes beyond limits when friendship is involved.

Let’s take Ben Affleck and Matt Damon. Wasn’t that a perfect match?
An Oscar match, we could add.

Jennifer Lawrence and Bradley Cooper, they got their share of fame as friends; she even got more than that, giving us some Oscar performance in her “Silver Linings Playbook”.

We might mention some Jay Z and Kanye West here and there, but nothing much came out of that one, other than tons of media coverage J

]]>http://joomay.com/famous-duets/feed/0Talk, talk, talkhttp://joomay.com/talk-talk-talk/
http://joomay.com/talk-talk-talk/#respondTue, 27 Jan 2015 10:17:13 +0000http://evologic.ro/joomay1/?p=4252What do women enjoy more? More than shopping, more than traveling, more than spending hours and hours at a beauty spa? They enjoy chatting. Chatting with each other, chatting with people they just met, chatting with their neighbors. Some may say that this is because women enjoy gossiping. Well, it is not quite this way! - read more

More than shopping, more than traveling, more than spending hours and hours at a beauty spa?
They enjoy chatting.
Chatting with each other, chatting with people they just met, chatting with their neighbors.

Some may say that this is because women enjoy gossiping. Well, it is not quite this way! We, women, enjoy meaningful conversations, discussions that make our mind burst into an explosion of thoughts; at times, we admit to be tempted by the meaningless chatting session, when we discuss the latest gossips while sipping on a glass of wine.

When we talk about a topic we love, you can feel the passion in our voice, see the excitement in our eyes and notice the enthusiasm that takes over. Instead of talking about cars, video games or latest gadgets, we chose most of the times to discuss about something closer to the human spirit, warmer, more human.
A pile of iron pieces put together don’t make us that happy. On the other hand, seeing a perfectly tailored dress, made out the perfect, smooth fabric, matching the perfect shoe model and accessorized with the most exquisite jewels…well, that is what makes every one of us sigh J

Even men would have to admit that such an appearance would astonish them as well. For us, women, it’s even more intense. We feel the need of expressing our personal opinion on that, give suggestions on how to improve the overall look.
Why? Because we love it..not only love it, we’re in love with the idea of fashion, style and beauty, in general.

Women managed to transform their conversations into real life jobs. Talk shows are a living proof of that.
We know women who managed to become role models by just doing what they love best: being fashionable and talking about it. Giuliana Rancic is an example that just pops up in our mind.

Rmember Kelly Osbourne in her teenage years? The fat girl, rebellious, the rocker? Well, she did eventually become one of the Fashion Police “agents” and a designer. Now that’s a change. And she does what she loves more: talk about fashion, about style.
Back in the days, women used to gossip at tea parties or at the porch. The topics might have been the same : what are the latest fashion styles, what is this or that woman wearing, where can they get the best fabrics and lower prices for them, etc.
Now, the topics remained the same, but the ambiance has changed. Now, women talk while being watched by millions of viewers every day. They have their own shows, talk shows, reality shows, TV series. And all of them about Fashion, about Style.

One of the most successful TV Series of all times, “Sex and the City” was about 4 women, gossiping and wearing designer’s, fashionable, stylish clothes. Doesn’t that make you wonder? J

All in all, it is a fact that women managed to make their hobby, their guilty pleasure become a billion pounds business, spread and appreciated worldwide: chatting, gossiping and wearing clothes.