Our Story

UpCountry Brewing was founded in 2016 by John Cochran, a craft beer industry veteran since the mid 1990’s. While John has worked many beer related jobs in his 20+ years in brewing (including co-founding Terrapin Beer Company), he sees UpCountry as the culmination of all he has done so far.

“The name ‘UpCountry’ refers to the mountains. Its the place that we live and play”, states John. “UpCountry beers will not find their way outside of this region. This allows us to put all our efforts into working with and supporting local causes in the mountain communities where our beer is sold. And that starts right here at home in West Asheville.”

UpCountry Brewing loves our neighborhood and we are excited to be West Asheville’s community brewery. With a taproom that serves a wide variety of craft beer styles and provides a full food menu, a complete bar, live music and a large outdoor area for your daily shenanigans, UpCountry Brewing is a fantastic place to meet up with family and friends.

We are proud to be a kid friendly and pet friendly brewery. Come have a beer with us—we’ll see you soon! Cheers!