“A series of ads by UN Women, revealed in late October, used the Google Autocomplete feature to uncover widespread negative attitudes toward women. Global Voices followed reactions to the UN Women campaign and conducted its own experiment in different languages. The results of searches conducted both within the UN Women campaign and Global Voices revealed popular attitudes not only about women’s social and professional roles, but also about their sexuality, appearance and relationships with men.

The creators of the UN Women ads used search phrases like “women cannot”, “women shouldn’t”, “women should” and “women need to” completed by genuine Google search terms to highlight overwhelmingly negative stereotypes, sexist and highly discriminatory views held about women by society globally. The ads quickly went viral and sparked a heated discussion online. Last week, creators have announced that they are planning to expand the campaign in response to the mass online reaction.” READ MORE