Does time equal money?

A new study shows people who put a price on their time are more likely to feel impatient when they’re not using it to earn money. And that hurts their ability to derive happiness during leisure activities.

Treating time as money “can actually undermine your well-being,” says Sanford DeVoe, one of two researchers at the University of Toronto’s Rotman School of Management who carried out the study, which is to be published in the Journal of Experimental Social Psychology.

Prof. DeVoe and PhD student Julian House based their conclusions on three experiments. In each, a sub-group of participants was primed, through survey questions, to think about their time in terms of money. This group subsequently showed greater impatience and lower satisfaction during leisure activities introduced during the experiments. However, those put into the sub-group reported more enjoyment and less impatience when they were paid during one of those activities, which was listening to music.

The experiments’ results demonstrate that thinking about time in terms of money “changes the way you actually experience time,” says Prof. DeVoe. “Two people may experience the same thing, over the same amount of time, yet react to it very differently.”