Bridgewater, High Rise

CONCEPTLive without limit. With a waterfront setting right in the heart of Burlington, and a 4-star hotel with all its amenities and services as part of the address, Bridgewater is a magnet for those with wealth in the west. This campaign speaks to the freedom that comes with a luxury condominium, matched by the experience of interiors and décor by renowned designer Brian Gluckstein.

MISSIONTo launch a two tower luxury condominium on the Burlington waterfront by asking wealthy homeowners to trade the complexity of running a large older home for the freedom of living by the lake with 4-star hotel amenities.

ACCOMPLISHEDThis project will launch this spring, yet a significant proportion of sales are already committed.

Brookdale, Mid Rise

CONCEPTIt’s all about living the Avenue Road & Lawrence lifestyle at Brookdale, A Perfectly Proper Address. This elegant mid rise condominium sits in the heart of an affluent Old Toronto family neighbourhood, providing a much-needed option for those downsizing in the area. Comfortable classic, yet thoroughly up to date, the subtle and nuanced creative spoke to the target in a way they understand...Perfectly.

MISSIONTo launch an upscale mid-rise condominium in an established affluent neighbourhood by being part of the Avenue Road success story.

ACCOMPLISHEDQuickly 50% sold out, the condominium is established as a great investment opportunity for move down buyers.

The Sorrento Condominiums, Low Rise

CONCEPTInspired by the rich character of Italy’s celebrated Sorrento Peninsula and Isle of Capri, The Sorrento offers a carefree lifestyle of elegance and serenity surrounded by nature. This concept is strengthened with sophisticated design, clever copy, bold colors and the use of beautiful imagery.

MISSIONLaunch a Richmond Hill condominium appealing to a mature owner-occupier demographic with a very specific target towards the local Italian community.

ACCOMPLISHEDWith 40% of the condominium sold during the Launch, construction is expected to begin this Spring.

The Kennedys, High Rise

The Randall Residences, Mid Rise

CONCEPTThe Randall Residences is a prestigious Beaux Arts Paris-inspired address in upscale Oakville’s heritage downtown. It offers the only true alternative to the majestic homes of the area and is aimed at executives and empty nesters accustomed to elegance and luxury. This magnificent coffee table book tells a tale of enduring privilege and luxury with tasteful design, inspiring images and evocative copy, all in a rich fabric-bound hardcover presentation that visitors will remember, talk about and share with others in their circle.

MISSIONTo communicate the very high end appeal of this Beaux Arts-style 36-suite condominium to a limited group of wealthy purchasers in a way that respects their interest and communicates the one-of-a-kind appeal of The Randall Residences.

ACCOMPLISHEDThe market for multi-million dollar condominium suites in Oakville is a rarified one. The Randall has been an unqualified success with construction now well underway and a limited number of suites still available.

On The Danforth, Mid Rise

University Suites, Mid Rise

CONCEPTKingston, Ontario is home to Queen’s University, one of four “Canadian Ivys” with a world-class reputation that draws tens of thousands of students from around the world. But only 3900 beds are available on campus and those are allocated to first year students. The small town’s strict planning regulations means an urgent need for clean, modern student housing in the historic core near the university. The ‘Higher Degree’ campaign capitalized on the famed University setting with consistent graphic of bookshelves, plus hard facts about the investment opportunity.

MISSIONTo create awareness of the student housing market and sell out the multi-building condominium walking distance from Queen’s University, by targeting both parents and investors.

ACCOMPLISHEDReleased first, University Suites North Tower sold out in a few weeks. Just three months later, the South Tower is in final release and nearing sell out.

CLIENTPodium DevelopmentsYEAR2014

Gold Park Homes, Low Rise

University Studios, Mid Rise

SkyCity Winnipeg, High Rise

Connexion, Low Rise

Danforth Square, Mid Rise

reResidences, High Rise

Braestone Horseshoe Valley, Low Rise

CONCEPTAn elevated tone and rich visuals define the campaign for Braestone. The country estate, rethought. On 568 acres in the heart of the Horseshoe Valley, Braestone is an authentic reflection of refined country living with four seasons of outdoor activities at its doorstep. Beautiful homesteads on 100’ wide lots from ½ acre and larger are offered at surprisingly achievable prices. Horseback riding, Nordic skiing, apple picking and maple sugar tapping are just a few of the many remarkables homeowners will experience living here.

MISSIONTo create a marketing campaign for the last master planned community in the Horseshoe Valley, where the site’s rolling topography, creeks and forests, as well the community’s own working farm, offer remarkable lifestyle opportunities for residents – and the architecture of the homes is inspired by the farmhouses, barns, and sheds of the region.

ACCOMPLISHEDReservations were robust and the first sales event a success. Construction is underway on the sales Office and model homes. In 2014, Braestone received two prestigious awards of distinction from the Ontario Home Builders Association.

Woodlands, Low Rise

National Homes Corporate, Low Rise

CONCEPTCapturing the hopes and dreams of their homebuyers has been a key component of the National Homes brand ever since they initially developed the “You Are the Blueprint” positioning for the company back in the 1990’s. This campaign speaks from the heart of a homeowner, telling the very personal story of the life of their family, finishing with the commitment, shared by National, that “I did it all for you.”

MISSIONTo delve deeper into National’s long time brand position of “You are the Blueprint”, while retailing a number of communities.

ACCOMPLISHEDNational’s brand is now so strong that the builder can command a $50,000 premium for comparable product in the same neighbourhood. People believe when National say that it’s all about YOU.

London Towns, Low Rise

Monarch Group Corporate, Low, Mid & High Rise

CONCEPTThe Monarch First campaign is about many Firsts. The longevity of the builder, stretching back to 1917. The personal Firsts that have happened to so many families in Monarch homes. And, of course, there is the call to choose Monarch First. Black and White imagery speaks to history, and to the heart. In each image one element is highlighted in red. We call this the Red Thread of the corporate campaign, reflecting Monarch’s corporate colour, and the rope pulled by the four men in Monarch’s logo.

MISSIONTo create a campaign to run in all Monarch’s markets emphasizing Monarch’s position as Canada’s oldest builder, while connecting that message to the purchase decision.

ACCOMPLISHEDMonarch’s brand is now more reflective of their storied past, resulting in stronger sales and increased brand recognition. This campaign has been recognized as a finalist for a number of awards and was chosen Best Marketing Campaign in Ontario.

Rosehaven Homes Corporate, Low & Mid Rise

CONCEPTThe people who choose Rosehaven recognize that it is a superior product. And these buyers have needs and expectations that other builders don’t meet. The Seek Haven Campaign speaks directly to that dissatisfaction. Rosehaven is the name to turn to if common, average or run-of-the-mill isn’t good enough. The tone is slightly superior. The imagery is tasteful and elegant. We are asking them to join an elite group of people like them, and a brand that delivers on its promise.

MISSIONEstablish clearly that Rosehaven is not mainstream; it is an entry-level luxury product and well worth any price premium.

ACCOMPLISHEDSales have increased in the upper end of Rosehaven’s offering. Customer Satisfaction is strong. And brand identity is increasing.

Fairground Lofts, Low & Mid Rise

CONCEPTUrban lofts come to Woodbridge. Young people who have grown up in Woodbridge now have a hip place to call their own. Walking distance from the village, and close enough to the family for Sunday dinner. A striking image of a young couple – focusing on a woman with a challenging stare. A very downtown feel. Bicycles and the new subway. Restaurants with reclaimed brick walls and gorgeous loft interiors. You don’t have to leave Woodbridge to get a hip address.

MISSIONTo launch a community of loft-style condos and tell young Woodbridge couples and singles that staying in town can give them all the lifestyle they want.

ACCOMPLISHEDThe community sold out, and a significant percentage of purchasers were exactly our target market. Won Best Brochure from the CHBA.

Skylines' Play Pass, Resort

CONCEPTJust $49/month for Deerhurst + Horseshoe, all day, every day. That’s the essence of Skyline’s Play Pass. With a Play Pass, every day is play day. Using vivid colours, action silhouettes and a fun and friendly font, this campaign invites readers to experience Deerhurst and Horsehoe for one low price.

MISSIONTo introduce the new Play Pass program and build a base of Play Pass subscribers.

ACCOMPLISHEDThe program was launched to the public in 2014 and has proved to be a popular success.

CLIENTSkylineYEAR2014

Horseshoes' 20 Times Better, Resort

CONCEPTHow to broaden your base of season pass holders? Add up all the great new improvements and tell people about them. Especially if they add up to 20! The 20 Times Better campaign is aggressive, young, hip and hard hitting with language like “a kickass price”. Using black, red, white and blue, a snowboarder leaps off the page and a tower of type reaches for the top of the screen. This is retail that kicks it hard.

MISSIONTo sell season passes to Horseshoe

ACCOMPLISHEDHorseshoe has increased its year over year sales of season passes and the creative has received a lot of positive attention.

CLIENTSkylineYEAR2014

Skyline Resort Communities, Resort

CONCEPTAt Deerhurst and Horseshoe Resort, Skyline gives you priceless places where you can escape to Nature and own your resort home forever. In this campaign, we focus on the moments that you will remember, and the places where you will return to over and over again. Ski paradises. Fairway luxury. Historic villages. Muskoka forest retreats. Your own lakeside lodge. Skyline is where what’s inside comes out to play.

MISSIONTo drive traffic to SkylineCommunities.com with the goal of building a registration list for new projects and selling inventory in older sites.

ACCOMPLISHEDThe Skyline website had thousands of hits and Skyline had one of their more successful years of real estate sales in their history.

The Townes of Richview, Low Rise

CONCEPTFor Richview, National was speaking to a very specific person: young upwardly mobile families looking to live in a desirable part of Etobicoke. With electric colours and fun, family-friendly imagery, this campaign addresses their needs directly by telling them what “you want”. The benefits are front and centre. The birds-on-a-bicycle illustration brings a smile. And the colours jump off the page.

MISSIONTo create a large registration list of young families interested in a townhome in Etobicoke’s desirable Richview community.

Bennett, Low Rise

CONCEPTOld school charm. A high end backpack with a Bennet brand. Colourful, youthful logo. The intriguing question: Is Bennett a person? A place? A fashion line? Actually, Bennett is an upscale enclave set next to a local well loved school - the namesake of the community. The elegant old school imagery has a deep connection with those who want to live here, and the graphic continuity tells one compelling story.

MISSIONTo launch an infill enclave of detached homes in Scarborough, set next to a school.

ACCOMPLISHEDThe community was over 50% sold out in just months at prices that are close to a million dollars.

Windfall Blue Mountain, Low Rise

CONCEPTYour Windfall is coming. And that changes everything. An inspired enclave of mountain homes on 148 acres of parks, ponds, trails and Nature Preserve. Distinctive architecture inspired by Georgian Bay cabins and chalets. Set proudly apart yet connected by nature. With its extraordinary combination of storytelling, watercolour illustrations and storybook-inspired layout, this campaign sets a unique tone for this competitive ski destination and that changes everything.

MISSIONTo maximize registrations by creating a campaign for this 148-acre master planned Blue Mountain-area community of singles and semis with a unique vision; a neighbourhood nestled in nature of homes that represent an artful modern and eco-friendly interpretation of Georgian Bay cabin and chalet designs.

ACCOMPLISHEDOver 60% of Phase 1 homes went in the first weekend. Remaining homes sold quickly and Phase 2 is taking registrations now. In 2013, the campaign won awards from the OHBA for Best Low Rise Advertising Campaign and Best Low Rise Sales Brochure.

Seven Lakes, Low Rise

CONCEPTCapitalizing on the setting to communicate the conservation aspect, the campaign uses only actual photography of the magnificent setting with its pristine lakes, forests and acres of natural splendour. Strong headlines reflect nature’s colour pallette.

MISSIONTo launch the largest conservation community in Atlantic Canada at Porters Lake near Halifax, by introducing the concept of a master planned community to a market accustomed to build-your-own neighbourhoods.

ACCOMPLISHEDWith the Experience Centre open, seminars and tours are drawing streams of visitors who are embracing the conservation community concept. Sales are proceeding at a strong level. Seven Lakes is a proud winner of three 2014 Canadian Home Builders Awards.

Parkwood, Low Rise

CONCEPTMonarch’s corporate Red Thread winds its way to a pair of bright red rainboots that are the focus for this campaign for an infill community of new townhomes near a creek. With three collections on offer in this established neighbourhood, the trusted builder launched with great success by ‘Making A Splash in Scarborough’.

MISSIONTo develop a campaign for advertising, marketing pieces, electronic media and sales office displays that will create awareness among the target group and maximize Pre Launch Registrations.

Seventh Green, Low Rise

Augusta, Low Rise

Prairie Modern, Low Rise

Pronto, Low Rise

Simply Grand, Low Rise

Forest Creek, Low Rise

Chateau Collection, Low Rise

Churchill Collection, Low Rise

CONCEPTWith National, “You are the Blueprint” and with this campaign the needs and wants of the sophisticated Forest Hill buyer are the driving force. In shades of rich gold and dark amber and a spark of crimson, the photo personifies the Churchill buyer. The brochure cover is elegantly understated in black. The logo is regal and graceful. The message is refined and direct and very personal.

MISSIONTo launch a community of townhomes in Forest Hill set on St. Clair Ave. with views over Winston Churchill Park and the city skyline.

ACCOMPLISHEDThe community sold out and construction is nearing completion.