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Hasbro Enhances Ties with Netflix - Analyst Blog

Leading toy maker
Hasbro Inc.
(
HAS
) recently extended its multi-year partnership with
Netflix, Inc.
(
NFLX
), the provider of online movie rental subscription services.
According to the agreement, Netflix will exclusively stream
Hasbro Studio's (Los Angeles-based production division of Hasbro
that develops and produces television programs based on Hasbro's
brands) five renowned kids shows including My Little Pony
Friendship is Magic, Littlest Pet Shop, Kaijudo: Rise of the Duel
Masters Transformers Prime and Transformers Rescue Bots in the
U.S. and Canada. Financial terms of the deal were not
disclosed.

Hasbro Studio's two favorite programs, Littlest Pet Shop and
Kaijudo: Rise of the Duel Masters will soon be accessible by the
Netflix members in the U.S. Other shows will be available in the
latter part of 2013. Moreover, this is the first occasion when
Hasbro Studios' popular shows will be streamed in Canada by
Netflix.

Previously in 2012, Hasbro entered into an agreement
with Netflix. Under the contract, Hasbro Studios' 10 hit animated
TV shows were added to the kid section of Netflix
that can be instantly watched online. Hasbro already has a strong
presence in the entertainment area with its various famous TV
series. With growing demand for online TV shows, we believe that
these kids programming agreement will be beneficial for Hasbro as
it will further widen the reach of its products in the digital
world.

Hasbro has a strong product line-up including core owned
brands as well as key licensed brands and lucrative product
associations with social game developer
Zynga, Inc.
(
ZNGA
) and mass media company,
CBS Corporation
(
CBS
). All these factors ensure that the company remains well
positioned for future growth. Greater focus on Entertainment
backed products should bode well, going ahead.

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