2019 In-House Agency Conference

***Due to high demand, In-person registration is sold out and the waiting list is now closed***

There is a Live Streaming option available for this event. You only need one Live Stream pass as you may broadcast the live stream to your entire team in a conference room. The Live Stream includes general sessions on Thursday and Friday of the conference.

If you're interested in LIVE STREAMING - Register using the green "Register Now" button.

According to the recent ANA study, “The Continued Rise of the In-House Agency,” there has been substantial growth in the number of marketers with in-house agencies. More than two-thirds of client-side marketers now have an in-house agency, compared to less than half 10 years ago. These in-house agencies have also grown in scope, growing from “fast and cheap” to providing strategic and creative direction.

The conference will also focus on topics important to the overall in-house agency and marketing industry, including driving cost efficiencies, project prioritization, building a strong culture and fostering talent, the future of in-house agencies, and more.

When

Where

The ANA has negotiated a special room rate of $335/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Tuesday, February 19, 2019, after which prevailing rates apply.

Registration Pricing

Client-Side Marketer

Marketing Solutions Provider Gold

Marketing Solutions Provider Silver

Associate Individual

Nonmember

Registration

In Person Conference Registration

$1,299

$1,399

$1,599

$1,699

$1,699

Live Stream Registration
(Please note that live stream will only be available for Thursday and Friday general sessions.)

Agenda

Wednesday, March 13, 2019

2:00pm

Registration Opens

3:00pm

Conference Kickoff

3:05pm

TAKING IN-HOUSE VIRTUAL: TALENT VS. LOCATION

As the ANA survey reveals, in-house agencies vary in terms of services offered, billing models, and even where they sit in an organization. Add to this list another variation: whether in-house creatives even come to work in the same location. This session will explore PwC's 'virtual agency' model, which sees 100+ people working from home, co-working spaces, and (gasp) even from the office.

Jack Teuber

Co-Chair, ANA In-House Agency Committee; Creative Leader

PwC

3:45pm

PAVING THE PATH TO IN-HOUSING SUCCESS

The decision to go in-house should not be taken lightly, nor is a 100% in-house model right for every organization. Marketers who jump in without building a thorough business case for change are likely to struggle; a smooth transition requires planning, prioritization, and patience. In this session, Bayer and MightyHive will break down the organizational choices that, when examined preemptively and thoughtfully, will pave the path to in-housing success. We’ll consider how to decide what to bring in-house, cost calculations, managing expectations, partner selection, hybrid resourcing models, and more.

THE INTERSECTION OF RIGHT AND INTERESTING: BOOSTING CREATIVE WITHOUT BREAKING YOUR BRAND

As an in-house agency, your number one responsibility is to uphold and propel your brand. And today, brands are taking more and more high-impact creative in-house. So how do you do what is right for the brand while still developing breakthrough creative? Sometimes, in-house agencies play it safe. The creative can be really right for the brand but not very interesting. And, other times, in-house agencies take creative liberties. The creative can be really interesting but not at all right for the brand. Join Trunk Club and explore approaches to new and familiar ways to get to that perfect intersection of “right” and “interesting” sure to boost your brand.

The growth of in-house agencies at client-side marketers is substantial and changes the landscape of the advertising industry. A new ANA study, The Continued Rise of the In-House Agency, concludes that in-house agencies have grown beyond being known for “quick and cheap” to providing a broad range of services, including strategy, creative for traditional media, creative for digital media, and media planning/buying. Hear more about how this shift to in-housing has impacted the advertising industry.

When built with passionate talent, in a culture that harnesses great creative ideas, in-house agencies can make a long-lasting positive impact. They are closer to the brand than anyone else, more invested in solving problems, and can make decisions faster. In this session, learn how 140, the in-house agency for Verizon, debunked the six most common in-house agency myths.

Warren Chase

Vice President, Chief Operations Officer

140; Verizon Communications

10:20am

Networking Coffee Break
Sponsored by Viant

10:40am

DRIVING BRAND CRAVE THROUGH STORYTELLING AND INNOVATION

Great advertising is great storytelling. And no one knows how to tell better stories than The Walt Disney Company. In-house agency executives from Yellow Shoes Creative Group, the award-winning internal agency at Disney Parks and Resorts, will explore how they drive brand crave through storytelling and innovation.

Jean Batthany

Vice President, Global Creative

Yellow Shoes Creative Group; Disney Parks and Resorts

Joe Rand

Vice President, Operations

Yellow Shoes Creative Group; Disney Parks and Resorts

AGENCIES AND THE VELOCITY OF CHANGE

Has the future of advertising ever evolved so rapidly? In an unpredictable era, when social media, data security and machine learning act as competing forces, collaboration and guidance with a trusted partner seems essential. But some marketers are looking for marketing guidance internally. How do ad agencies collaborate with clients’ in-house marketing teams to support their brands? Marla Kaplowitz, President and CEO of the 4A’s, talks with leaders from agencies and internal client teams about agency-client collaboration, addressing creative and media in a time of marketing change.

Wonderful Agency is the award-winning, full-service in-house marketing communications agency for The Wonderful Company and its roster of healthy, iconic brands: POM Wonderful, Wonderful Pistachios, Wonderful Halos, FIJI Water, JUSTIN Wines, and more. While much of their success is a direct result of their unique, entrepreneur-led model, and deep talent pool, that doesn’t mean their way of working better to create better work can’t be adapted for nearly any organization looking to build a best-in-class in-house agency. With a little courage and just a few key rules, you, too, can build a wonderful in-house agency worthy of admiration and jealous sniping.

Darren Moran

Chief Creative Officer

Wonderful Agency; The Wonderful Company

12:00pm

Luncheon

ELECTROFYING STORIES OF AN IN-HOUSE AGENCY REBRAND

The Clorox Company built in-house agency capabilities more than 20 years ago; long before the concept of an in-house agency was ‘en vogue’. By 2018, the confluence of the need to be more agile in the digital era and consumers’ ever-shrinking attention span, the time had come to reimagine, reorganize, and rebrand what Clorox’s internal agency could be. If you’re thinking that change is in order at your in-house agency or you’re building from the ground-up, you won’t want to miss this tale of electrofying transformation.

Kerri Martin

Chief Electrofier

The Electro Creative Workshop; The Clorox Company

THE GOOD, THE BAD, AND THE UGLY OF IN-HOUSING

Electronic Arts has been on a two-year journey to fully build out their in-house media buying function. In this session, we’ll learn the truth about inhousing (spoiler: it’s not what you think), which goes way beyond how you buy your media and if you use agencies.

Belinda Smith

Global Head of Media

Electronic Arts, Inc.

COMBINING CURIOSITY AND CREATIVITY TO MEET THE GROWING DEMANDS OF A FORTUNE 100 COMPANY

The value of Nationwide’s iNHouse agency goes beyond cost savings. Their deep brand, consumer, and product knowledge allows them to balance the heavy demands of ongoing run work with the creative thinking and marketing expertise that transform ideas into effective business solutions. Not only does iNHouse save the company millions each year, they help to make billions in return. Hear how Nationwide’s iNHouse agency got started, their partnership approach with external agencies, and how they balance process efficiency with creative inspiration to produce great work.

Mike Boyd

Senior Vice President, Marketing

Nationwide

4:30pm

General Sessions End

6:00pm

Reception
Sponsored by Extreme Reach

7:00pm

Dinner On Your Own

Friday, March 15, 2019

7:30am

Breakfast
Sponsored by The & Partnership

8:30am

General Sessions Begin

THE RE-IMAGINATION OF CHOBANI’S CREATIVITY

In 2016, Chobani recruited Leland Maschmeyer as their Chief Creative Officer to build an internal creative capability from scratch. What began as an effort to bring creativity in-house quickly grew into a re-imagination of more than just campaigns. The outcome is Chobani’s “Brand Development” division—a model of modern demand creation. In this period, Fast Company has twice ranked Chobani as one of the world’s most innovative companies. Leland will share the struggles, insights, and approaches that informed his division's model and system of operation.

Leland Maschmeyer

Chief Creative Officer

Chobani

RISK MANAGEMENT FOR IN-HOUSE CREATIVE CONTENT

As advertisers continue to increase in-housing of creative services, it is important for them to understand and consider deploying best-in-class risk management practices to avoid the exposure of damaging brand equity. ANA and BCG have come together to research and identify those best-in-class risk management practices for in-house agencies.

Jenna Anderson

Principal

Boston Consulting Group

Petros Paranikas

Senior Partner and Managing Director

Boston Consulting Group

10:20am

Networking Coffee Break
Sponsored by Oliver

10:40am

HATCHING CREATIVE AT CISCO

Cisco's internal agency, The Hatch, is made up of a group of talented art directors, writers, account managers, and project managers who direct the creation and production of Cisco's brand marketing programs worldwide. Hear how and why Cisco’s internal agency was hatched, the efficiencies gained since their inception, the global projects they work on, their content studio, and how they produce great work.

Patti Cocciolo

Global Account Director

The Hatch; Cisco

WHAT’S REALLY GOING ON BEHIND THAT CURTAIN?

In-house agencies are all the rage and in this session Enterprise Creative Solutions at Bank of America will give you an exclusive peek behind their curtain. They will share key learnings and highlights for you to consider in developing your in-house agency long-term strategy. Come join the discussion around how people, process, and technology drive an exciting in-house industry future.

Charissa Messer

Senior Vice President, Marketing Executive

Enterprise Creative Solutions; Bank of America

And more to be announced!

12:10pm

Conference Concludes

Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted.

• A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.• A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.• No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.• No refund will be granted for 'no shows.'• Corporate packages are not eligible for cancellation or refunds. • Unused registrations/applications have no monetary value and cannot be credited to future years or events.• ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.• A $125 processing fee will be assessed to change the name on a registration.• Hotel room cancellations and changes must be made directly with the hotel.

Miscellaneous: 1. The conference agenda is subject to change. 2. A portion of your guest room rate will be used to offset conference costs. 3. ANA accepts no responsibility for the loss of, or damage to, personal property. 4. Registrations received after two weeks prior to the conference may not be included in the attendee list.