193 Recent Stories

Hit AMC show The Walking Dead is sending branded text messaging to its fans. AMC is using Zlango, an image based text-messaging platform for Android. The image-rich app allows Walking Dead fans to personalize their mobile messages with iconic charact...

We live in such a visual world where images and videos are seemingly everywhere. And consumers expect to see images in your email creative. Moreover, with the popularity of reading email on mobile devices that are fully equipped to render HYML, the a...

While the Adobes of the world continue to rack up customer wins, and even Google Premium soaks up a few dollars from enterprises that need a service-level agreement, there are several options that are neither costly nor Google. Here are a few of them...

Email is far from dead. It's a very personal channel that is effective in raising the level of engagement with consumers. Here are some tips on getting consumers to "like" or follow your brand on social media channels even more. 1. Start With the Sig...

Several political tech and data firms on the right, left and in between are introducing new ways to target digital ads to voters this election season. And while there are no signs of campaigns slowing their use of your social media profile data, a lo...

If your brand has a social media presence, consumers need to hear from you. Almost 60% of people worldwide say they expect brands to respond to social media comments regarding service at least most of the time, according to a new report. Nearly three...

Nike is not an official sponsor of the 2012 Summer Olympics, but it is seeking to capitalize on the Games indirectly. When the Team USA men's basketball team is playing, the Jordan brand will include spontaneous real-time comments about the game in i...

Are you worried that your ad -- the one you have been working so hard on and is about to go up onto the Internet where everyone can see it -- might just be... horrible? There's still hope. Through the years -- and careful analysis of lots of truly ba...

Twitter has developed a system for obtaining ages of followers, a particularly significant concern for alcohol brands. Until now many booze brands have simply included a note on their account profile stating that followers must be of legal drinking a...

If it feels like you're working more than you used to, take solace in the fact that you're not alone. A new report found that 80% of Americans continue working after they've left the office, adding up to an extra 30 hours per month, or 365 hours per ...

Today's social community isn't what it was during the Beijing Olympics. This year's summer Olympics will be what some are calling the first "Socialympics." The International Olympic Committee (IOC) has revamped its social media policies. And those st...

Summer signals the beginning of budget season. Before making marketing investment decisions, analyze this year's three marketing must-haves: social media, content marketing and mobile. While aspects of these marketing formats may not have direct cost...

If you're reading this, you probably spend a lot of time online. (And if you don't, your interest in online marketing is commendable.) It's easy for folks like us to forget that there are people who don't spend as much time online. When we encounter ...

Men, women, kids and teens consume videos online at an ever increasing rate and thankfully, marketers are thirsty for even more opportunities to get in front of the resulting eyeballs via video advertising. If you are publisher that is still early in...

If it's true that the 2012 presidential election will hinge on the economy and job growth, it's no surprise the Obama campaign is pushing his job creation record in TV and digital ads. The Obama for America camp has been running Facebook ads targetin...

Google Analytics (GA) has popularized analytics for folks who hardly know what analytics really are. No longer the domain of deeply technological vendor specialists, analytics can now be implemented by anyone who signs up for a GA account. For some, ...

IBM Research announced the prototype of a mobile app that can act as a personal shopping assistant in stores. The mobile app could be branded and provided by retailers. Consumers would download the app and then input products they're shopping for and...

HarperCollins recently launched Epicreads.com, a digital hub of three websites for young adult fiction readers. Epicreads.com includes content from all HarperTeen books such as the Pretty Little Liars series, as well as authors like Louise Rennison. ...

In preparation for the debut of its new post-apocalyptic web series in mid-July, Yahoo offered a preview via a covert online alternate reality game. The Electric City series is written by actor Tom Hanks, who also supplies the voice of the title char...

Insomniacs are much more likely to use computers, tablets and cell phones as a way to watch television, and 30% spend more than 40 hours per week online, according to a new study by Resonate. The research suggests that time-targeted ads could help ad...

Before the likes of Twitter and Facebook stepped to the front of the stage, blogging was all the rage. Successful bloggers garnered audiences that were often greater than what the typical commercial site could attract. In turn, companies created blog...

This is the year of the image, particularly photographs. At the heart of this trend is Pinterest, an image-based social media network that's experienced explosive growth in the last six months. For marketers, Pinterest's power is clear. It combines t...

The National Republican Congressional Committee caught flak for a Twitter petition campaign pushing for repeal of the Obama administration's healthcare reform law. However, while snarky sites like Wonkette and Gawker mocked the effort for easily fall...

The global mobile advertising market was valued at more than $5.3 billion for 2011. The Asia-Pacific region holds the largest amount of money spent on mobile advertising with more than $1.9 billion in 2011, or almost 36% of the overall market, accord...

Google has released new AdWords features this year with the goal of helping improve performance, make management easier, or show additional data. Will these new features help or hinder your campaigns? Explore the details and decide how the changes ma...

Social media marketing is what most chief marketing officers (CMO) have at the top of their lists for spending increases this year and next. Indeed, social media holds the promise of wild viral effects, socially infused search results, and virtually ...

Mitt Romney's digital team is taking advantage of the unofficial end to the GOP primaries by ramping up its staff of web developers and data crunchers to compete in the general election. The move solidifies the fact that the 2012 presidential electio...

Dog food brand Beneful is encouraging people to play with virtual dogs on interactive billboards in a five-city campaign. The New York installation, pictured here, uses a 64-foot long digital board at the Columbus Circle subway station near Central P...

If your bandwidth is limited, the best social networks on which to set up shop and share are probably going to be sites such as Facebook, Twitter, LinkedIn and Pinterest, four of the most popular players in the field today. But if time is not an issu...

Twitter is rolling out "pinned tweets" to a select group of high-profile users for free. The feature allows a limited number of politicians, musicians, and other celebrities to pin a tweet to the top of their stream. Paying customers will also have a...

With a manufacturer's suggested retail price of nearly $106,000, many Porsche fans may be priced out of owning their own 911 Carrera 4S. But thanks to a Facebook promotion celebrating 5 million likes on the company's page, each and every fan was at l...

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