Paula's Choice Online Shopping

Paula Begoun is known as the "Cosmetics Cop". Why? Because she refused to sell anti-wrinkle products if she didn’t think that their active ingredients would work. As Paula’s publicity and her customers’ trust grew, it became clear that, amid a dazzling array of promises and media misrepresentation, it is almost impossible for women and men to make educated choices when it comes to cosmetics. And so, Paula’s Choice was born. Paula’s Choice is a hand curated collection of affordable cosmetics, designed to treat a range of skin conditions, from aging to rosacea, acne to eczema. Paula’s Choice UK products don’t sell false promises; they offer potential solutions, backed up by peer reviews and science. In short: Paula’s Choice makes products you know you can trust.Show more