MMA Architect -
I'm glad the numbers are good, and hope it's indicative of the interest in Rousey and women in the UFC, in general.

But... isn't it possible that this event would have sold half those numbers without someone like Hendo, coming off a fight of the year followed by a long layout during which time he was marketed to fight for the belt, fighting a Forbes belt holder in Machida?

If the co-main would have been Bader v Gustafson, for example, is it possible this event would have sole 250k instead?

...just throwing that out there for some feedback.

I watched it with a bunch of casuals and they kept calling it the PPV with the two chicks fighting...

I always thought that 1mil buys was the benchmark for good ppv numbers... but I don't really know that is just what I gathered from reading things here.

It's good considering the skepticism lots of people, including myself had.

It might not be good considering the marketing effort, but I'm not sure this UFC was any more heavily marketed than other UFC's that had lower buy rates. It seemed to have more marketing, especially with special appearances.

The UFC went all out to promote this fight, unlike just about anything else they've ever done. If anything, these numbers are too low compared to the effort the UFC put in.

Now, good on Ronda and Liz. Great fight and I wish them and WMMA success. The real question: will people keep buying WMMA-headlined events in the future? Or just this one time becuase of the heavy promotion and to see WMMA's first UFC fight?

The UFC went all out to promote this fight, unlike just about anything else they've ever done. If anything, these numbers are too low compared to the effort the UFC put in.

Now, good on Ronda and Liz. Great fight and I wish them and WMMA success. The real question: will people keep buying WMMA-headlined events in the future? Or just this one time becuase of the heavy promotion and to see WMMA's first UFC fight?

Will the novelty wear off?

We'll see.

What novelty? Women have been practicing and competing in martial arts competition in western countries for over five decades. lol

We'll see? Every Strikeforce show that was headlined by women did great numbers. Invicta broke two major streaming services.

The UFC went all out to promote this fight, unlike just about anything else they've ever done. If anything, these numbers are too low compared to the effort the UFC put in.

Now, good on Ronda and Liz. Great fight and I wish them and WMMA success. The real question: will people keep buying WMMA-headlined events in the future? Or just this one time becuase of the heavy promotion and to see WMMA's first UFC fight?

Will the novelty wear off?

We'll see.

What novelty? Women have been practicing and competing in martial arts competition in western countries for over five decades. lol

We'll see? Every Strikeforce show that was headlined by women did great numbers. Invicta broke two major streaming services.

We've already seen. WMMA is going to do just fine.

Some fans just have to decide if they would rather be left behind.

At the very least the UFC has a solid co-main event buffer with WMMA which they can use to enhance their promotional materials, posters, etc.

Over 400,000....they're absolutely thrilled. The show, it was...they had predicted 250. Budgeted 250, I shouldn't say predicted. But I mean, the predictions internally were 250-300. So they blew away their predictions, big time. It's..uh..yeah..it's not as big as I've seen some numbers floating around, it wasn't THAT big, but if you think about what all things considered it was enormous. It was a huge success. Actually, the reality is that it was probably...there was a very good chance that the promotion of Rousey was TOO successful because she's been offered a role in the next...whatever it is...the next Hunger Games movie that they're going to film. And once that happens it's like...you know, who knows? She's making a lot of money fighting, I don't know what those numbers are going to be when they come out when they're released. But she's making a tonof money. They signed her to a hell of a contract because they really did believe...not necessarily that she'd be this giant PPV draw, but in other ways she'd be incredibly valuable to the company. And so far she has turned out to be more valuable than they expected.

Yes, 8% of GR is incredibly high, and I can almost guarantee you she did not make that.

When you're talking revenue before expenses, anything over 4% is nuts.

To put some perspective on it: Amazon has a 0.6% operating margin. This means that for every $100 in sales, $0.60 is profit. This is an extreme example and I'm sure UFC runs at much higher margins, but don't be foolish enough to think that it's 40 or even 30%.

400k is more than twice what Edgar vs. Henderson 2 did. Awesome showing for Ronda, if true. Now let's see if they can sustain interest in her beyond novelty value...

Doubtful. Again, how many times are people going to pay to see her armbar an anonymous opponent in the first?

This isn't "spinning elbows and standing chokeholds" JBJ or "Hey, look I'm Neo from the Matrix" Silva or eveb "how fast is he going to KO this guy" Mike Tyson. This is a woman who armbars opponents, every fight, first round.

Secondly, just like their debuts in any city, it's huge. Second visit? Not so much. Same goes for Rousey, next time she'll get nowhere near the mainstream media attention and the hype will be gone. Could be wrong, we'll see.

Barbasol -
Just from watching normal TV I didn't think it was promoted more than any other event. I had to remind my wife that my Saturday was planned out. She usually knows event dates better than me.

Depends what you watch, it wasn't all over the commercials but I saw Ronda on Conan and Leno and Showtime sports a cpl times.

ShakeR_ -
Yes, 8% of GR is incredibly high, and I can almost guarantee you she did not make that.

When you're talking revenue before expenses, anything over 4% is nuts.

To put some perspective on it: Amazon has a 0.6% operating margin. This means that for every $100 in sales, $0.60 is profit. This is an extreme example and I'm sure UFC runs at much higher margins, but don't be foolish enough to think that it's 40 or even 30%.

So you're comparing profits in a publicly traded online retail to a privately held ppv sport? Lol. Tard. See folks, this is what happens when you pull numbers out of your ass

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