In this episode: In this first episode in a series, Nick discusses his background and influences as a "heavyweight" copywriter of 23 years, the difference between offline and online copy, his tips, recommended resources and process....

In this episode: - Reality tunnels, disruptive branding and the gamification of the customer experience - How a $1 shave turned into a BILLION dollar deal - Why hugging your customers could save the world...

In this episode: - The real reason people voted to leave the EU - Toothache? How pain changes the way we view the world - Using social proof to sell black holes - The many benefits of becoming a conspiracy nut (for one day)...

In this episode: - The Primal Power of Deadlines - Gaining trust by sharing your imperfections - Lessons of an Obsessive Coffee Fiend - How to Profit From a Passion for Pub Carpets, Cosplay and Wrestling - The Greatest Opening Film Credits Ever!...