Syama Meagher is a retail evangelist and futurist. She works with retailers and brands to drive customer experience and increase profit margins.

AS SEEN ON

Louis Vuitton is taking cues from companies who are breaking ground in the fashion-tech space, like — dare I say it? — Rebecca Minkoff. It’s starting to blend fashion and technology, and starting to invest money into tech-first elements. If they can do this successfully, and launch other products so this doesn’t become a one-off, then there’s an opportunity.

It's not time to jump ship.

They know that there are these co-retailing spaces and they know that it costs money to be a part of them. It doesn't necessarily mean that another retail store has actually endorsed you and spent money to buy your product.

The big brands are dying because they try to be everything to everyone. Be and think like a small company, even if you are a big company.

When people come to New York they want to come shopping on Fifth Avenue. It’s just that they don't always want to carry bags on the subway, or, to pay local sales tax.

You're going to have a chance to experience brands unlike you have before. Being that they're going to be in your hands, in your face and in your minds and on your phone all at once, and all at one time.

As retail is evolving, your consumer is evolving. Retail is not dead. It is just changing. It takes four to six touch points to make a consumer brand loyal.

I ask designers with small brands about their goals. How much time are they willing to dedicate to this? Is this a hobby or something they are investing their time and energy into? Where do they want to be in five years? People don’t really think about that.

Syama Meagher… cited a recent flurry of inquiries from American brands asking when they might be able to open up shop in Cuba. She predicted most retail development in the country will be attached to hotels and resorts, as is the case in places like Chennai, India, with luxury travelers the first wave of arrivals.

BRANDS

WHITE PAPERS

Read the white paper to learn what representatives from MATCHSFASHION.COM, POOLTRADESHOW, Topshop, Coveteur and others have to say.

TESTIMONIALS

Susanne Quirk

Founder, Pink & Rowe

Testimonial

Working with Syama has been the best business decision I have made venturing into the fashion industry. Her scope of knowledge is extensive.

Jenny Callentine

Founder, Aquarelle Maison

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What strikes me most through our work together is her skill and way of keeping things friendly but still professional, which has been a breath of fresh air. She is honest, to the point, dependable, and is really thorough at teaching along the way so that you don't feel dependent upon her skills...

Ginny Slim

Founder, SUGARHIGH + LOVESTONED

Testimonial3

Syama took us from the dark ages into the light.... All I can say is, listen to what this woman has to say.

Cristina O'Hanlon

Co-Founder, PHACE Collective

Testimonial2

Syama helped us create a unique road map for our brand. She guided us in directions we didn't even know existed.

Purna & Phoebe,

Founders, Rhode Resort

Testimonial1

Her breadth of knowledge of the fashion business is extensive - from working on our financial forecasting, to helping develop our sales strategy and marketing plan, to pitching to stores.

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