After an Opening Cut Short, Denim Boutique FERA Reopens in the Short North

On Tuesday, May 12, Ohio’s retailers will begin reopening to the public after the state’s Stay at Home order closed all non-essential businesses in late March.

Some Central Ohio businesses were just opening their doors for the first time, or preparing to, when coronavirus pandemic shut everything down, including a fewrestaurants. Denim Boutique FERA, which held a soft opening on March 15, was only open as a brick-and-mortar for five hours before it had to close its doors.

Back in February, when the boutique was getting ready to reopen in the Short North at 889 N. High St., Owner Jason Dowell told Columbus Underground that he had been working in the Short North for over 10 years.

He’d worked for a number of denim boutiques and had also been a buyer in the industry. FERA is his break out on his own.

“I love the Short North and I have been a part of the growth for 15 years,” he said in February. “I feel it’s home and I want to offer Columbus something local in such a fast-growing environment.”

The boutique features clothing for men and women, and has a “modern take on hand crafted clothing from around world.” The brand is “putting a feel on the gallery history of the Short North and representing clothing like a canvas,” said Dowell.

Like many other retailers, for its re-opening FERA is requesting that all customers wear masks, or else one will be provided.

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Taijuan Moorman is a reporter and social media specialist for Columbus Underground and The Metropreneur, covering civics, arts, entertainment, lifestyle, and business news and features. Born and raised in Columbus, she is a graduate of Ohio University's renowned Scripps School of Journalism.

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Taijuan Moorman is a reporter and social media specialist for Columbus Underground and The Metropreneur, covering civics, arts, entertainment, lifestyle, and business news and features. Born and raised in Columbus, she is a graduate of Ohio University's renowned Scripps School of Journalism.