Styles of advertising

When you
think about getting people to pay attention to your ad films,acareful
consideration will make you realize that,now there is more competition than ever.

Therefore,
in case of ad films it is
indispensable to ensure that your ad
films are of a greater quality and are more relevant and interesting
than that of your competitors..

Another
best method to make your ad films effective is, to
cautiously inject them with a little
style, so that viewers can associate it with your brand.

It’s not
going to be sufficient in case of ad
films, if you ensure that your ad
film stands out from the rest of ad
films, but you must also take all the care, so that the viewer’s
remember who made it, and this is possible if you maintain a style that is
consistent.

Here is
a brief description about various styles of ad films:

Clean
and simple

ØIt
is the simplistic and minimalistic look of the ad film, that a large number of companies are going to adopt as their
consistent style when creating an ad
film.

Ø This type of ad film style can be categorized by a lot of empty space in
the frame, most of the times coming in the way of very clean, neutral-coloured
backgrounds.

ØThis
type of simple ad film style
will prove to be good, while creating introductory explainer videos.

Flashy
and Bold

ØIfyou
have a firm belief that wild colour choice; flashy animations; big, bold text,
eye popping graphics; quick cuts; etc. in your ad film, will prove to be
having a more powerful impact on
viewers, then, be assured that this
louder style choice is the right one for you.

ØThis
type of approach towards ad film
works best, in all the cases, when you have a truly strong or timely message.

Ø Charities, fashion and tech companies etc,
while making adfilms use this
ad film style, provided they
consider the content they are presenting to be cutting- edge in some way.

ØIn
short, if your primary objective is to obtain the viewer’s attention as early
as possible, taking a bolder, flashier visual approach is the way to go.

Creative
and offbeat

ØEventhough
this ad film style also
involves bright and bold colour choices, the overall visual result is more
unique and funky than most other types of distinct ad film styles.

ØThis
style of ad film works best
for creative professionals like photographer, Cinematographer and designer etc.

Rich
and Luxurious

ØThe
key point to remember when taking this stylistic approach towards ad film is to stick to tradition.

ØWe
use neutral colors along with elegant
font choices for any text, and also make use of slow-motion as well as slow
camera movements.

ØThis
type of ad film style is suitable style when you want to get connected with a somewhat up-scale audience.

ØIf
you are going to give a tour of your restaurant etc, this will prove to be the
most appropriate choice.

ØHaving said all this about ad films, we want to repeatedly
tell you that, you need to be consistent while creating ad films, so that viewers recognize a visual style across
all your ad films and
associate them with your brand identity.

Styles of advertising
Reviewed by chitrakars s
on
October 24, 2017
Rating: 5