Creatives might view Instagram as an overcrowded platform, but leveraging the app might not be as difficult as you think—some users have brilliantly turned their accounts into fully-functioning portfolios.

One artist willing to divulge her secrets is Bangalore-based illustrator Angela Vaz, who goes by her pen name, ‘Stray Curls’. Vaz started her Instagram account a little over a year ago, and now has nearly 180,000 followers.

To encourage creative souls who might feel jaded from a seemingly saturated market, the illustrator has created a comprehensive guide showing how she earned 100,000 fans in a matter of months.

“I created an Instagram account sometime in December 2016. But I only really started posting sometime around June 2017,” she described. “I built my following from scratch. It took me two months to touch 10,000 followers. And once I hit that mark, getting to 100,000 was easy-peasy.”

The blog post covers just about every question an artist or designer might ask themselves when using Instagram for work purposes, down to how to choose a username and the best times to upload posts.

For example, since Vaz’s comics are primarily about her wavy locks, she adopted the handle, ‘straycurls’. “[P]eople will think of hair the second they read it. It was ‘@maryangela1992’ before. Not very attractive to be honest. It looked amateurish. And changing the name definitely helped me attract a more stable audience.”