The next-gen XR model, meanwhile, is likely to get a boost from a single- to dual-camera system, allowing users to take better-quality photos.

Despite sluggish sales of Apple’s liquid-crystal display iPhone XR, the company is sticking with the cheaper screen option for this year’s heir—mostly because product planning has progressed too far to turn back now.

But, consumers can expect a shift to OLED (as seen on current XS models) in 2020; organic light-emitting diodes are believed to provide better contrast than less expensive LCD.

Apple did not immediately respond to Geek’s request for comment.

The tight-lipped tech titan in September introduced its latest lineup of mobile phones: XS, XS Max (boasting the largest iPhone display ever), and XR—none of which come with an old-fashioned headphone jack.

But can modest improvements and posh price tags help the world’s most valuable company (worth more than $1 trillion) regain its top spot among global vendors?

The US-based firm in 2018 slipped to third place, behind Asian manufacturers Samsung and Huawei.