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Content is the king. If you have great content, you will get backlinks without doing anything. But, of course, at the beginning you must get backlinks yourself. To get the word out.

i second your thought
backlinks are created automatically if the content is good
i never linked my personal blog anywhere and just added some spinned plr articles to it along with my self written quotes and got many trackbacks and pings to my blog

whenever i even post spinned 2-3 plr articles i get 10-20 trackbacks the same day

Both of them
they should not be compared
link bring more traffic to your site and the traffic ( that is the users read the content of your site )
your site will not succeed in this competetive market if either of them are not growing or are of quality .