Behind the popular brand is Emma Pike, who despite being a busy mum of two, is hands-on when it comes to her growing business.

“I visit the farms myself to see how the meat is farmed and the quality, then pass it on to customers at affordable prices.”

Like many Hong Kong expats have experienced, a move to a new country came calling for Emma and family, this time to Singapore. Thankfully despite her new address, we still have access to exceptional meat products via the online store. And now, conscious meat eaters in Singapore will be able to stock up on prime cuts of 100% ethically-reared beef and lamb hailing from the Sapphire coast of Australia, fresh Tasmanian salmon, along with chicken and pork from Melbourne.

Emma Pike from Farmer’s Market

“I’m excited to bring Farmer’s Market to Singapore and hope to educate people on the different qualities of meat, and why it’s important to know where your meat comes from,” says Emma. “Our Hong Kong customers feel comfortable knowing that they are eating grass-fed meat that is free of hormones and antibiotics, plus is ethically reared.”

All products from Farmer’s Market can be traced, coming from a single farm in Australia where animals have been raised ethically, for peace of mind. You’d think with the distance your order will arrive frozen, but the majority of products, like the prime Dorper lamb raised in Australia’s remote Saltbush grazing country, are flown in fresh each week.

“We source the best in Aussie meat and fish producers to bring the highest quality produce at affordable prices, completely traceable and free of hormones and antibiotics,” Emma says.

Down on the Farm

Next day delivery in Hong Kong (two days in Singapore) makes for stress-free planning of your next BBQ, allowing you to easily stock up on not just beef (their lean mince makes a mean burger) but also sausage, fish and duck. The best-selling ‘Meat Eater’ pack covers a lot of the bases, with chilled (not frozen) sirloin steaks, rib eye steaks and lamb loin chops.

The best part? It’s all sent to your door fresh, from farm to plate, so you can focus on making the coleslaw and buttering the hamburger buns.