Booksellers were encouraged to come up with eye-catching campaigns around the recently-launched Picador Classics paperback list.

Book-ish won £1,000 for its imaginative use of a number of unusual props and artefacts from the period of Picador’s existence and its strong presentation of the new jacket look. The shop also worked with the local community to source props, with Picador saying it ran a “hugely impressive local campaign”.

Emma Corfield-Walters at Book-ish said: “We're thrilled to have won the Picador Classics window competition, with huge thanks to the wonderfully creative Rachel Cadman who works here at Book-ish and friends and customers who donated 70s themed items. We'll be putting the money towards our book bus project, which will be launching in late spring. This couldn't have come at a better time for us. Thank you Picador.”

The Corsham Bookshop in Wiltshire came in second, winning an iPad.

Sarah Clarke, sales director at Pan Macmillan, said: “We've been thrilled with the response to our Picador Classics launch and particularly the innovation shown by independents for this competition. Bookshops are at the heart of our publishing strategy and I look forward to seeing Book-ish go from strength to strength as a result of this award. We'll be offering further Picador Classics promotions throughout the year exclusively for independents and I'd like to take the opportunity to thank everyone who has worked with us so far.”

The Picador Classic list launched in January 2015, with the first titles including Bret Easton Ellis’ American Psycho and The World’s Wife by Carol Ann Duffy. The books include new introductions from writers and public figures, and many of the titles also include afterwords from their authors.