Expert’s Expertise Must Equal Your Needs

There are many, many experts out there and friends among us that are experts, but what are their specific strengths. I often think of something I heard years ago, that being humble isn’tdenying what your are really good at but sincerely uncomfortable about praises in areas where your expertise is lacking. Many times when we are seeking information we want through a “one person shop” discussion and tend to ask directives from Experts….yes but perhaps not in the area that you need the best possible guidance toward a successful outcome.

We are so fortunate in the 21st Century to have access to numerous CEO’s, CMO’s, CFO’s, Marketing Directors, PR Leaders, etc. but there is no need to assume that let’s say the “expert” CFO will naturally also be able to lead you in the right direction when it comes to Advertising, Marketing or PR. A successful leader, yes, but why would you not even attempt to get the best advice when it is so available today. Connecting on varied Social Media platforms offers that opportunity and it goes without saying that you should be well aware of who you would go to based on the results you seek.

Striving for excellence in everything we do that affects our business is a goal we all work to achieve. Excellent job is preceded by your choice of expert consulting. Don’t waste your time or the experts!

About Diane MeyerDiane has more than 30 years in the corporate environment as Marketing Manager, Marketing Training Director, Advertising Manager and PR Manager for such companies as Celanese Corporation, BJ’s Wholesale Club, Kimberly-Clark Corporation and The Money Store. More recently she served as Executive Director of Community Health Campaign overseeing all the marketing efforts for 13 health agencies. In 2005 she started her own Marketing/PR firm, Marketing by DM. Her client list consists of small and large businesses from all over the United States. She assists clients with their marketing and promotional efforts while also recommending programs to reward employees, branding efforts through promotional products and events/PR efforts.