PPC

Search engine optimization (SEO) and pay-per-click (PPC) are two essential elements of digital marketing. They both assist in growing an online audience, generate website visitors and capture leads. Do you know what these terms mean and why they are useful…

PPC, AKA Pay-Per-Click, is an online marketing tool in which the advertiser pays the search engine a sum of the fee each time the ad gets clicked. So, we've talked about SEO and how it's an excellent way to get…

You may be wondering where in the world HighClick Media came from. Sure, we recently developed this alternative identity, but this isn’t our first rodeo. In 2001, Joe Thigpen created Datagroup Technologies Inc. Offering web design and IT solutions, Joe…