I'm going, going I'm on a crusade

Think it means he’s more of on a mission. Cudi’s goal is to help those that listen to his music by being real. People can relate to his lyrics and they can help them through the shit they go through. Doesn’t matter if he’s #1 on the charts, matters that he’s staying true to himself.

He’s also serious about the word crusade. Crusade means religious war. He’s telling us that he, like many awakened rappers, are soldiers of God. some of us really don’t understand do we? All the awakened rappers have said it over and over. “This is WAYY more than rap.”