As the world's foremost mockturtleneck enthusiast, Steve Jobs was never a fashion icon. But he had one good idea: Wear the same thing every day and you'll turn your clothes into an essential part of your personal brand. See, when done well, wearing the same thing every day isn't a sign of laziness or lack of caring—it's the sign of a man who's mature in the way he thinks about getting dressed, a man who has zeroed in on exactly what works for him and has committed to it. Admittedly, wearing a uniform isn't for everyone. (Some guys just crave variety.) But if you thrive on routine or hate feeling like you blew it when you got dressed in the morning, this could be the best sartorial move you ever make.

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