Our Work

SAM

Brand development

An existing client of ours, FusionHRdeveloped and created Staff Absence Management – or SAM for short. It’s a simple to use online tool that monitors, reports and manages all aspects of staff absence.

We were asked to create the brand. The brief was to come up with something different. We created the character SAM and the tone-of-voice. This created a bright engaging personality that would stand out from the crowd. SAM was supported with a website, presentation slides, business cards, flyers, contact capture cards, email template and an online savings calculator. The new brand helped to generate orders prior to launch, helping build brand awareness, confidence and most importantly cashflow for the customer.