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5 Essential Tactics to Consider to Up Your Marketing Game

Investing all of
your efforts into a single marketing strategy is definitely something you don’t
want to do. Since your business probably has more than one customer, it is fair
to say that you need more strategies to suit different people. Or better yet, different
opportunities.

So, it is smart to
devise a comprehensive marketing plan, a plan that will include more than one
method to let customers know why they should choose you.

It is time to think
and tailor your perfect marketing strategy to better take advantage of your
target audience. That is, you need to find a way to stand out from the
competition and become a well-known name in the industry.

Take a look at a few
suggestions that will undoubtedly help you to up your marketing game.

Email marketing – old but gold

Email marketing has
been around for many years, and even though there are some new marketing
channels nowadays, email still remains one of the most effective ways to market
your products and services to customers.

Just ask yourself
the following questions:

How many email accounts do you
have?

Do your friends have email
accounts?

Given that you
probably have at least one email account and your friends have them too, it is
safe to say that email is still something we all deal with on a regular basis – for updates, account management, and other tasks.

And this is where
email marketing steps in. It is a great way of reaching potential customers and
retaining loyal clients by staying in touch regularly via email.

People will always
get your messages (unless you send unsolicited emails), and email marketing
still has a good rate of success. That is why every big company has its own
mailing list of subscribers.

The point here is to
be effective when crafting emails, keep it short and sweet, but also personalize
your messages. It doesn’t matter if you are doing outreach or you’re just
checking in with your current customers, these principles apply to all kinds of
email messages.

Also, it is worth
noting that you can help yourself with various software tools during your email
marketing campaigns. Some programs can send bursts of messages with a single
click, and you can even look for a goodOutlook widget that will help you automate various tasks
related to sending emails.

Rewards marketing – retention as a
priority

Reward programs need
to be an essential part of your marketing strategy. Awhopping 82% of customers are more likely to
shop at stores that offer some kind of loyalty program compared to those that
do not.

So, it is safe to
say that these programs work very well, and if you haven’t started crafting at
least one rewards program for your die-hard customers, now is the time to do
it. If you start rewarding loyalty, you will be rewarded for it too.

When you offer
rewards such as discounts, free products, or exclusive access to new products
and services, customers have a good reason to engage with your brand even more.
In other words, they are more likely to make another purchase.

That is how rewards
programs work – they make it easy to build lasting connections with customers
by incentivizing them to engage with your brand in a number of ways. It is this
promise of additional value that builds a lifelong relationship between your
brand and your audience.

Bottom line – if you
still don’t have a goodreward program
for your loyal customers, it is high time you started crafting one.

Using social media is vital

Social media
platforms cannot be ignored anymore.The number of people who use at least one
social media platform is staggering and that’s why you can never underestimate
the power of these networks.

Also, it is no
wonder that some businesses have been built solely on the backs ofsocial media marketing. That is why being
present on those platforms is a must if you want to up your marketing game.
Sure, starting this marketing channel can be scary at first, but as you build
momentum, you will see that posting on social media is easy.

You just need to
make sure that you push valuable content that is actually helping your
audience. You can write about your products and services, share insights from
the office, or even make tutorials.

Just be honest, post
content that is useful, and interact on the platform regularly. Don’t shy away
from talking to people in the comments section or direct messages. When you
take time to read what they have to say and respond to it, they will see that
you are not only just a big brand with a goal to sell. Instead, they will see
that you are human just like them.

Of course, you can
also pull important data and stats from social media platforms. Facebook andInstagram are great for that. You will know
who your target audience is and what they need. These networks use user-data
that will let you target potential customers with pinpoint accuracy.

This is really
important for some marketing methods such as B2B SaaS marketing planning or data-driven
marketing planning. When you pull insights from big data analysis, you will be
able to devise effective marketing campaigns.

Give blogging a go

It is common
knowledge that every business with serious marketing intentions simply has to
have a blog. A blog is essential for reaching your audience and providing
valuable content that will then be further shared on your social media
accounts.

That doesn’t sound
too complicated, but the truth is, if you want to maximize your visibility
through blogging, you should start writing for other websites too. To be
precise, you should start authority and guest blogging.

You can use
platforms like Medium to post content, and you can also answer questions on
Quora and Reddit. Once people on those platforms see that you know what you are
talking about, they will realize that your business can be trusted.

Remember, just ensure
that you are blogging effectively and push content that adds value. This is how
you become an authority in your audience’s eyes.

Think about creating an affiliate
program

Many don’t
understand the power of affiliate marketing. That is such a shame because
affiliates can provide incredible fuel for growth. However, approaching the
right ones isn’t that easy.

Good conversion is
necessary if you want bigger affiliates to take you seriously. You need to be
persistent and patient to make it through.

It is best to build
an affiliate program and start reaching out to potential businesses that can
assist you. If you don’t exactly know how this program works, don’t worry, it’s
quite simple.

In a nutshell, you
make arrangements where your own website pays affiliate websites a commission
to send them traffic. The affiliate websites post links to your site and are
paid according to the previous agreement.

About the Author

Mirko Humbert

Designer Daily is a place for designers to find inspiration, resources, and thoughts that will be useful to their daily work. It is maintained by Mirko Humbert, a Swiss graphic and web designer. More info.