Cimzia, an antibody molecule, invites you to travel through the human body. The installation ordered by UCB was featured for 3 days in a pharmaceutical conference in Belgium in September 2016 using 2 top of the line virtual reality headsets by HTC Vive. The experience was also showcased on A week of Aframe.

CallToAction

Get injected in the human body!

DateStarted

July 2016

DateEnded

September 2016

Process

To maximize value for money itís important to answer those questions in that order:

Whatís my audience?

How are they going to interact with my VR content?

What are the specificity of the subset of audience who will be there?

What information do they expect to gain from it?

What Is currently preventing them from acquiring now ?

Then itís possible to sketch a scenario on how an immersive experience will help that audience.

WebXR (VR/AR) explorations in videos

VR research

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