."Business is all about three things - People, Products and Profits"Lee Iacocca

There is a lot of talk going around that the web and social media has changed the way business is done. I say baloney. Business hasn't changed but the communication venues certainly have evolved and they provide a plethora of new opportunities to connect. Business is still all about People, Products and Profits. But these new venues have added a heightened focus to Brand, Connect and Promote. What does this mean to those who wish to take full advantage of the new frontier? We need to clearly identify the value proposition of our brand. We need to connect with our target prospect using all available means and then proactively move those connections into real time conversations. And we need to promote our value proposition by leveraging the power of those connections. Social media simply means that more people know who you are, what you value, and what you bring to the table. It provides an increased visibility but business is still all about 3 things: