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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

Your pasta problem

The Pasta Express tube cooker is the fastest, easiest way to cook pasta, vegetables and more. You’ll enjoy delicious pasta cooked to perfection every time…no pots, no stove, no mess. The Pasta Express is great for all kinds of pasta, vegetables and even hot dogs.

Actually, the Pasta Express is a plastic tube with a perforated top. You put boiling water into it (probably a tricky act), add some pasta and watch it turn into a gloppy mass as the water cools. Not only doesn't it solve your pasta problem (what, you didn't have a pasta problem?) but it makes bad pasta.

So, how does it sell?

It sells because the point of the commercial isn't to sell you something that will help you make better pasta. The point of the commercial is to sell you something that you will enjoy buying.

More and more, we buy stuff where the point is the buying, not the stuff.

TrackBack

» Unlogical Logic from Cardboard. Damnit!
Using purely logic to make your marketing plans is bad. Not because logic is bad. But because often what gets a product selling is considered unlogical. And once you call the success of some lame product unlogical, you give yourself [Read More]

Tracked on September 27, 2006 at 09:21 AM

» http://www.alkadwivedi.net/2006/09/27/172/ from Alka Dwivedi
Why we buy stuffs which we don’t need or the stuffs which will not provide a good service?
Is it our disposable income doing the trick? Is this extra income compels us to accumulate junk?
Is it our hectic life? Is our tight schedule makes such gadge... [Read More]

Tracked on September 27, 2006 at 10:07 AM

» Solving the Pasta Problem? from ProductWiki Blog
I've been seeing this 19.95-as-seen-on-tv-style ad on TV for the Pasta Express a lot lately and it's really been bothering me. This product claims to make cooking pasta easier and better than before. I seriously have to doubt this claim. [Read More]

Tracked on September 27, 2006 at 10:30 AM

» Selling a product... Pasta cooker from Ohad's Internet News
The Internet marketing guru Seth Godin just published a post in his blog about the Pasta Express. The Pasta Express is a plastic tube in which you place your pasta and add boiling water. I have to adm... [Read More]

Tracked on September 27, 2006 at 11:11 AM

» Anthony Robbins, Infomercials and Experiential Marketing from Marketing Entrepreneurship
When I teach marketing workshops to information entrepreneurs, I tell a story about myself and Tony Robbins. A little over a decade ago I would time my nights so I could come home and watch his Personal Power infomercial. I couldnt af... [Read More]

Tracked on September 27, 2006 at 01:13 PM

» Anthony Robbins, Infomercials and Experiential Marketing from Marketing Entrepreneurship
When I teach marketing workshops to information entrepreneurs, I tell a story about myself and Tony Robbins. A little over a decade ago I would time my nights so I could come home and watch his Personal Power infomercial. I couldnt af... [Read More]

Tracked on September 27, 2006 at 01:18 PM

» Pasta, credit cards and Jean-Luc Picard from cheekturner
Comapnies marketing goods that are style over substance and UK debt hitting record levels of £1.2 trillion got me thinking aout Jean-Luc Picard and life on the Enterprise.
On board the Enterprise, with Jean-Luc Picard at the helm (sorry all you fans o... [Read More]

Tracked on September 27, 2006 at 05:15 PM

» http://www.benandbethwest.com/?p=60 from Ben & Beth
Because of my before mentioned interest in marketing I read a blog by Seth Godin. He had a post the other day about how “more and more, we buy stuff where the buying is the point, not the stuff.” I think that is why I don’t like malls at all….m... [Read More]