Google announced its long-rumored music streaming competitor to Spotify, Pandora, and Rdio called All Access. Much like other music providers, All Access lets users hear new and favorite music when they want and not ask them to upload their personal libraries of existing songs.

All Access brings a unique feature called “Listen Now,” which offers an experience Google’s Chris Yerga calls “radio without rules.” Listen Now curates and produces playlists to listen to on the fly, and offers genre-specific stations that can create queues based on the music you like. Furthermore, users have the choice to get rid of specific songs that isn’t exactly their cup of tea.

Priced at $9.99 a month, Google Play All Access matches Spotify and Rdio. However, if you join within the next 30-days (before June 30), you’ll get locked in at $7.99 a month.