White TeaWhite tea (in one form or another) has been treasured for over 1,000 years as the finest of all teas and for a time, was reserved solely for Chinese Royalty. True to its history, white tea remains a delicacy to this day, albeit, one we can all enjoy.

Harvested in early spring, tender young buds are carefully plucked the day before they unfurl into leaves. The downy buds are briefly withered and then quickly air dried and steamed to prevent oxidation. As a result of minimal processing, white tea is valued for its high concentration of polyphenols. The flavor of white tea can be described as delicate, smooth, sweet, velvety, and reminiscent of fresh apricots.

Caffeine ContentTea is one of the few beverages naturally containing caffeine and has been enjoyed for millennia as an enlivened boost with focused clarity. Unlike coffee which is absorbed quickly and can cause unpleasant jitters and an afternoon crash, the caffeine in tea provides a gentle and sustained energy balanced by the calming effect of theanine, another compound found naturally in tea leaves. This unique combination makes tea the perfect beverage to enjoy throughout the day.

A 6 to 8 ounce cup of tea generally contains between 15 and 70 milligrams of caffeine. Remember, 8 ounces of brewed coffee has a range of 95-200 milligrams, so you can be sure that your cup of tea will always be lower in caffeine.

They’re asked all the time how many milligrams of caffeine are in a particular tea, and the honest answer is: they don’t know for sure! The environment each year, location of the bush, processing style and method of steeping all has an effect on the amount in your cup, so they can only provide a range.

They use the lower, medium, high and higher caffeine labeling on their package based on past tests and the proportion of tea to ingredients in each blend. Their decaffeinated teas have 99.9% of the caffeine removed with a beneficial process known as effervescence that leaves no-residue and preserves the antioxidants.

Herbal teasans are derived from a variety of plants and herbs that naturally do not contain caffeine and are thus caffeine-free. One exception is the south American beverage Yerba Mate which contains a caffeine content comparable to coffee.

Celebrating Pure TeaNumi lets Nature speak for itself, hand-picking premium organic teas and herbs and blending them with only real fruits, flowers and spices. Since they use real ingredients and high quality teas & herbs (not tea dust or fannings), there is no need to apply “natural” flavorings or fragrances to create flavor. This means you can pronounce the ingredients, know exactly what you’re sipping and savor true gifts of Nature

Tea Leaf QualityWhen describing the size of tea leaves and their origin, a term called OP, or Orange Pekoe is used. This term has nothing to do with the taste of orange. Rather, Orange refers to the Dutch noble House of Orange-Nassau, which brought tea to Europe during the 18th century. While, Pekoe refers to the top bud of the tea plant. To be classified as Orange Pekoe, the tea must be composed purely of the top two leaves and bud of the tea plant.

Numi's tea bags are comprised of fuller tea leaves of the Flowery Orange Pekoe grade or higher resulting in a smooth, rich flavor yet without the astringency you may find in most teas.

Tea Leaf Quality MattersAfter being picked, tea leaves are placed in meshes to sort out their sizes. Fuller leaves stay in the top meshes while broken or crushed leaves (“Broken Orange Pekoe”) fall to the bottom. The tiny remnants of the sorting and/or crushing process result in fannings (because they are ”fanned” away) or dust (swept from the bottom). Because the surface area of these particles are smaller, tannin (natural in tea) is released quicker (after 1-2 minutes) often resulting in a bitter or astringent taste.

A larger leaf has a broader surface area and thereby can be steeped longer before tannin is released (3-5 minutes). This results in a fuller, smooth flavor. 90% of tea bags are made of dust or fannings while Numi tea bags are made of more premium quality tea leaves.

The Numi StoryAfter spending many years apart traveling the world and pursuing interests in art, brother and sister Ahmed and Reem Rahim met up during a family vacation to the Grand Canyon and discussed starting a tea business. Ahmed had been living abroad and had owned and operated teahouses in Europe while Reem had been studying art in Northern California. They wanted to create an entity that would encompass both of their passions. In 1999, after observing that competing brands in the U.S. tea market differed little from one another in quality, consistency, and selection, Numi was created in a tiny 750 sq/ft apt in Oakland, CA. Inspired by art and exotic teas, Reem and Ahmed created a company whose hallmark is super-premium, organic and Fair Trade Certified teas and herbal teasans made with 100% real ingredients.

Numi Means…Ahmed and Reem named their company Numi after the Middle Eastern dried lime teasan that they drank as children in Iraq. Traditionally harvested and dried in the hot desert sun, this rare dried lime is steeped in hot water and has been enjoyed as a tea for centuries (Numi in Arabic means citrus). Numi has a distinct, tart citrus flavor and is an oasis of health.

While the tea inspired both the creation and naming of their company, they have come across several iterations and meanings from around the world for these resonant two syllables.

In Shaman lore, Num is the chief celestial spirit; Num has also been referred to as an ecstatic state.

Numen or Numinous comes from the Latin denoting the power or presence of divinity; the supernatural; transcendence; in communion with a wholly other; and the tendency to attract, fascinate and compel. Plato referred to the numinous as an archetypal world that manifested into the phenomenal world of form.

Numi in Latin also refers to a collector of coins.

In Hindi, Numi means taste or fragrance.

In Hebrew, Nomi means putting a girl to sleep.

They have heard that in South America, Numi refers to a friend of plants.

Numi in Chinese means sticky rice.

PhilanthropyThey are committed to supporting non-profit organizations that are doing incredible work in their communities. While they donate to organizations that support the environment, K-12 and college education and health related issues, they as a tea’m also strive to do their part within their own community.

Numi also supports their Community through volunteerism. They give their employees four paid hours each month to volunteer for a non-profit in one of four areas: the environment, food (such as promoting organics), social services, and education. Additionally, they plan a half day each quarter where they all take part in an activity to benefit a local non-profit.

Community GatepathNumi co-packs its Assorted Boxes and Gift Packs with Community Gatepath: Turning Disabilities Into Possibilities. Their mission is to “enable children and adults with disabilities to achieve their full potential in health and work, and to live as fully integrated members of the community.” Numi has been a loyal vendor of Community Gatepath for more than a decade.

Numi Tea'mNumi is an organization that celebrates difference and creativity. Their offices, warehouse and Tea Garden provide vibrant spaces that invite all employees to find their own thoughts and visions and take the tea transformation.

Their Values

Celebrating PeopleThey are eclectic individuals who encourage each other to be themselves while celebrating their differences and similarities. They have a generous spirit and infuse kindness and respect into all of their interactions.

Nurturing GrowthNumi provides a learning culture and supportive environment that encourages personal enrichment and expects professional growth as they collectively strive for excellence.

Embracing PossibilitiesSteeped in innovation, they are forward-thinking, open-minded and willing to take risks. Entrepreneurial in their approach, they embrace promising ideas and creatively realize them as a tea’m. Each of them has the responsibility to share their ideas and ask, “What if?”

Be the ChangeThey are obligated to create a positive impact on the planet and their communi’tea. Positive change is achieved through inspiration, transparency and consistency of words and actions. They focus their energies on finding solutions.

Celebrating PeopleThey are artists, alchemists, world travelers, tea lovers and above all, a brother and sister. From farm to cup, their quality teas are a result of the work of many hands. At Numi, they value the people involved in every step of their business through direct and fair trade sourcing, thorough supply chain audits, and by embracing a company culture that values collaboration and diversity. Their dedicated tea’m shares their mission to bring you the best tasting organic tea, sourced directly from fair labor gardens because they believe all people should be paid an equitable wage that allows their families to thrive.

Fair Trade CertifiedNumi is a leading brand purchaser of Fair Trade Certified teas, with more than half of their blends (and 80% of the raw ingredients they purchase) bearing the Fair Trade Certified label. Fair Trade guarantees farm workers are paid a minimum fair wage for their labor and empowers them to lift themselves out of poverty by investing in their farms and communities. At these gardens, the worker community votes democratically on how Fair Trade premiums are used to invest in education, health, protecting the environment, and developing the business skills necessary to compete in the global marketplace. Some programs include: new roads, cooking stoves, mosquito nets, new schools, college scholarships, enhanced maternity benefits, onsite medical staff and life insurance.

Fair Labor PracticesVerified Fair Labor is a new ground-breaking, third-party verified program designed to improve the working conditions throughout a product's entire foreign supply chain. Numi is proud to launch this standard with their collection of organic pu-erh teas.

Direct SourcingAt Numi, they believe in creating and supporting programs that benefit farmers and workers for all of their overseas partners and it is their aim to incorporate third-party certification into the entire line of Numi Organic Tea products. However, even with products that are not officially certified, they build direct relationships with their farming partners to ensure quality and consistency of products, the fair treatment of workers, better working and living conditions, and an overall improved quality of life for families and communities. Since their initial product launch in 1999, they have made it a priority to source exclusively from suppliers who ethically support their workers.

Rooibos & Flowering Tea™From Numi’s beginnings in 1999, they have worked with the same small-scale, organic rooibos farmers in the Northern Cederberg mountain range of South Africa. This long-standing partnership has brought economic benefits to this remote region of Africa: the cooperative farming model enables workers to become shareholders, ensuring a better future.Teas that are purchased from this garden are: Honeybush, Rooibos, Green Rooibos, Flowering Teas

Bamboo The Numi tea’m works directly with their bamboo supplier to ensure that the wages of the workers are significantly higher than the average Chinese worker. They have been working with the same bamboo supplier for the past 12 years, using bamboo in their gift items and foodservice chests.Packages using bamboo: Flowering Tea Set in Bamboo, Tableside Tea Service

Celebrating The PlanetThrough thoughtful choices, they are committed to reducing their impact on the planet. By using organic teas in their tea bags, eco-responsible packaging and partnering with green partners to offset carbon emissions, they try and do their best through their supply chain to minimize waste. They are honored to be recognized through various awards for their efforts. Since most elements of their packaging can be recycled or composted, they ask that you thoughtfully recycle your boxes and compost your tea bags to complete the circle.

Numi Organic Tea’s award-winning sustainable packaging uses the most innovative materials available to minimize impact on the environment. They use recyclable, cardboard outer packaging made of 85% post-consumer waste and printed with soy-based inks. They do not use plastic shrink wrap, and they use natural, biodegradable filter-paper tea bags rather than nylon or GMO-origin tea sachets. Most elements of their packaging can be recycled or composted!

Eco-Responsibility Audit The bottom panel of each box of Numi Organic Teas features an Eco-Responsibility Audit that reflects the waste reduced due to their eco-responsible efforts. This audit is performed using the Environmental Paper Network’s Paper Calculator.

Why Organic?As with all intensively farmed crops, conventional tea is routinely treated with a broad range of agricultural chemicals that are potentially harmful to farmers, farm workers and the environment. As opposed to most produce that is washed prior to consumption, most teas are air-dried without first being washed. The first time tea comes into contact with water is in our own cups, right before we drink it. This means that any harmful chemicals used at the gardens are released in our cups along with the tea flavor.

At Numi, they are committed to supporting organic tea cultivation to protect the health of farmers, the planet and you. Beyond delivering the highest quality of product, organic teas are cultivated without the use of chemical fertilizers, herbicides or pesticides.

Choosing organic not only preserves our earth's resources and protects the health of the farmers, but ensures that what is going into our bodies is 100% natural, made the way nature intended.

Green PartnersAs a manufacturer of products, it is inevitable that one is consuming and outputting energy. The question is: how responsibly? Sustainability is not an absolute, but a process. So, they look for partners who share in their values and help them through this key component of their company goals. They hope, not only to make this process fruitful for the planet, but to be a guiding light for both small and large companies alike.

Solar production facility They co-partner with Traditional Medicinals located in Petaluma, California to bag over half of their teas. This are their primary production facility and installed 1,450 solar panels in 2009. These panels generate more than 430,000 kilowatt hours per year.

Carbon Offset InitiativeWith the interest of reducing carbon emissions wherever possible, the Numi tea’m has been tracing supply chain outputs since 2009. They carefully monitor the impact of the logistics for transporting their raw materials from all over the world as well as travel and have conducted annual emissions audits. They then purchased an equivalent amount of carbon offsets and renewable energy certificates (RECs) through Big Tree Climate Fund. They hope to offset their carbon output by 100% to be a zero impact business by the end of 2012 and are in the process of enlisting a new partner to help them with this process.

B CorporationNumi is a Founding B Corporation. Certified B Corporations are purpose-driven companies that create benefit for shareholders, employees, the community and the environment. The Certified B Corporation label helps consumers tell the difference between a "good company" and just good marketing. Numi surpassed the minimum score on B Corporation's B Ratings System, which assesses a company’s social and environmental performance, by more than 20 points. At Numi, they consider the interests of their employees, suppliers, consumers, community and environment integrally in their business practices; the B Corporation Ratings system allows them to measure their impact on each of these key stakeholders and improve their performance over time.

Suggested Use

Choice of WaterThe perfect cup of tea begins with fresh and clean water. To preserve the delicate nuances of tea’s flavor and aroma, it is best to avoid using tap water which can contain chlorine and fluoride. Instead, opt for filtered water and spring water for the perfect brew.

Method of SteepingIf you are brewing tea from loose leaves, they recommend using two grams of tea per six ounces of water, or one heaping teaspoon per cup. If you are using a lighter, bulkier tea like a spring white or tippy black, a larger amount by volume should be used. Try a tablespoon per cup. While steeping loose leaf it is important for the water to flow freely through the tea. Tea balls can constrict and break the leaves, resulting in a weaker cup. Try using a basket-filter, tea sac, or even letting your leaves free in the bottom of the pot and filtering the infusion when the steeping is complete.

Water Temperature and Brewing TimeThese general recommendations for water temperature and steeping times provide a good starting point for brewing an unfamiliar tea. Over time, you may find that you like to use warmer temperatures times for one varietal, while cooler water and a longer steeping works best for another. Only experimentation and tasting will determine what you need for your perfect cup.

1 GLASS (16 oz.) ICED TEA:Steep 2 teabags of your choice of Numi Tea in a heat resistant glass/cup in 8 oz. hot water for 5 minutes.Fill separate glass with ice. Pour hot tea over ice and top off with more ice. Enjoy!

1 PITCHER (32 oz.) ICED TEA:Steep 4 teabags of your choice of Numi Tea in a heat resistant glass/cup in 16 oz. hot water for 8 minutes.Fill separate pitcher with ice. Pour hot tea over ice and top off with more ice.

Warnings

Manufacturer Info

About Numi Organic

Numi's vision is to inspire well-being of mind, body and spirit through the simple art of tea. Numi elevates the tea experience through quality, creativity, and authenticity. We are grateful to those who contribute to our tea journey, and we hope to have a positive impact on all members of our community - from farmer to packer to our fellow tea drinker. Conscientious of the impact of our actions, we aspire to be environmentally responsible and globally sustainable by using recyclable and biodegradable packaging and sustainable bamboo in our merchandising.

By Cindy
(Concord
, CA
)

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