Online Reputation Management (ORM)http://www.businessinsider.com/category/online-reputation-management-orm
en-usThu, 22 Feb 2018 00:18:11 -0500Thu, 22 Feb 2018 00:18:11 -0500The latest news on Online Reputation Management (ORM) from Business Insiderhttp://static3.businessinsider.com/assets/images/bilogo-250x36-wide-rev.pngBusiness Insiderhttp://www.businessinsider.com
http://www.businessinsider.com/11-expert-entrepreneurs-share-their-best-tips-for-building-an-excellent-reputation-2017-211 expert entrepreneurs share their best tips for building an excellent reputationhttp://www.businessinsider.com/11-expert-entrepreneurs-share-their-best-tips-for-building-an-excellent-reputation-2017-2
Thu, 09 Feb 2017 13:45:00 -0500The Oracles
<p id="c009"><img style="float:right;" src="http://static2.businessinsider.com/image/589c95343149a1af058b60b9-1421/undefined" alt="commuters" data-mce-source="Flickr/Timmy_L" data-link="https://www.flickr.com/photos/50732955@N00/14586311601/"></p><p>Warren Buffett famously advised that "it takes 20 years to build a reputation and five minutes to ruin it."</p>
<p id="290a">These 11 entrepreneurs have built impeccable reputations, and they’ve learned the secrets to reputation management the hard way.</p>
<p>By following their advice, you can save a lot of time building and protecting your reputation in any market.</p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/how-to-influence-people-2017-2/#-1" >24 ways to influence even the most resistant people</a></strong></p>
<h3>1. Turn negative attacks into opportunities</h3>
<img src="http://static1.businessinsider.com/image/5899fb3a3149a1b6008b5b3d-400-300/1-turn-negative-attacks-into-opportunities.jpg" alt="" />
<p><p id="7c07">When you start getting attention, it&rsquo;s only a matter of time before somebody posts something bad about you online, resulting in lost opportunities and damage to your reputation or brand. Handle all negative social posts as opportunities, not problems. A dissatisfied customer or post can be turned into a fan when handled correctly. Do not respond publicly online to something negative, as you only bring more attention to it. Communication is best handled directly either by phone or direct message.</p>
<p id="3373"><strong><em>&mdash;</em></strong><a href="http://grantcardone.com/pages/about-us" target="_blank" rel="noopener" data-href="http://grantcardone.com/pages/about-us"><strong><em>Grant Cardone</em></strong></a><strong><em>, top sales expert who has built a $500 million real estate empire, New York Times best-selling author of </em></strong><a href="http://www.amazon.com/Be-Obsessed-Average-Grant-Cardone/dp/1101981059/ref=as_li_ss_tl?ie=UTF8&amp;qid=1481916622&amp;sr=8-1&amp;keywords=Be+Obsessed+or+Be+Average&amp;linkCode=ll1&amp;tag=sm0fe-20&amp;linkId=3e43745da650f7f03103ef3ffd553247" target="_blank" rel="noopener" data-href="http://www.amazon.com/Be-Obsessed-Average-Grant-Cardone/dp/1101981059/ref=as_li_ss_tl?ie=UTF8&amp;qid=1481916622&amp;sr=8-1&amp;keywords=Be+Obsessed+or+Be+Average&amp;linkCode=ll1&amp;tag=sm0fe-20&amp;linkId=3e43745da650f7f03103ef3ffd553247"><strong><em>Be Obsessed or Be Average</em></strong></a><strong><em>, and founder of </em></strong><a href="http://10xgrowthcon.com/" target="_blank" rel="noopener" data-href="http://10xgrowthcon.com/"><strong><em>10X Growth Con 2017</em></strong></a><strong><em>; follow Grant on </em></strong><strong><em><a href="https://www.facebook.com/grantcardonefan/" target="_blank" rel="noopener" data-href="https://www.facebook.com/grantcardonefan/">Facebook</a>&nbsp;</em></strong><strong><em>or </em></strong><a href="https://www.youtube.com/user/GrantCardone/videos" target="_blank" rel="noopener" data-href="https://www.youtube.com/user/GrantCardone/videos"><strong><em>YouTube</em></strong></a></p></p>
<br/><br/><h3>2. Always be fully transparent</h3>
<img src="http://static6.businessinsider.com/image/5899fc8b3149a12d008b5b60-400-300/2-always-be-fully-transparent.jpg" alt="" />
<p><p id="0ae9">Often, disputes arise from misunderstandings and/or lack of disclosure. Make it a point in everything you do to be completely transparent and provide full disclosure. If a business deal is ever anything less than crystal clear, refrain from getting involved. Usually it&rsquo;s the deal which seems too good to be true that ends up being the worst &mdash; and everyone involved will remember you for it. I also stay away from doing business with friends or family because they&rsquo;ll expect more from you in any deal and they&rsquo;re more emotionally vested, which causes disputes or just generates headaches. And should the deal go sour, you will lose a good friend (or never hear the end of it) regardless of how many times you&rsquo;d disclosed the risks.</p>
<p id="b282"><strong><em>&mdash;</em></strong><a href="http://www.khoshbin.com/biography/" target="_blank" rel="noopener" data-href="http://www.khoshbin.com/biography/"><strong><em>Manny Khoshbin</em></strong></a><strong><em>, president of </em></strong><a href="http://thekhoshbincompany.com/" target="_blank" rel="noopener" data-href="http://thekhoshbincompany.com/"><strong><em>The Khoshbin Company</em></strong></a><strong><em> and author of </em></strong><a href="https://www.amazon.com/Manny-Khoshbins-Contrarian-PlayBook-Portfolio/dp/0983139318/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=sm0fe-20&amp;linkId=f8c2d53773db9309a19cadd495228777" target="_blank" rel="noopener" data-href="https://www.amazon.com/Manny-Khoshbins-Contrarian-PlayBook-Portfolio/dp/0983139318/ref=as_li_ss_tl?ie=UTF8&amp;linkCode=ll1&amp;tag=sm0fe-20&amp;linkId=f8c2d53773db9309a19cadd495228777"><strong><em>Contrarian PlayBook</em></strong></a><strong><em>; arrived in America at 14 nearly homeless and now has a nine-figure net worth; follow Manny&rsquo;s incredible adventures on </em></strong><a href="https://www.instagram.com/mannykhoshbin/" target="_blank" rel="noopener" data-href="https://www.instagram.com/mannykhoshbin/"><strong><em>Instagram</em></strong></a></p></p>
<br/><br/><h3>3. Endure the haters</h3>
<img src="http://static1.businessinsider.com/image/5899fcbd3149a165008b5b2a-400-300/3-endure-the-haters.jpg" alt="" />
<p><p id="862a">In the modern world, everybody has a voice through Twitter, YouTube comments, Snapchat, Reddit, etc. So you have zero odds of having a perfect reputation when doing anything big.</p>
<p id="0bfc">Nicholas Klein said a century ago, &ldquo;First they ignore you. Then they ridicule you. And then they attack you and want to burn you. And then they build monuments to you.&rdquo; Take Justin Bieber: a few years ago, he had the <a href="https://youtu.be/kffacxfA7G4" target="_blank" rel="noopener" data-href="https://youtu.be/kffacxfA7G4">most disliked YouTube video in history</a>. People hated it; then it died down. The same with Kim Kardashian. It&rsquo;s part of the natural progression as you rise from nobody to somebody. It will pass if you persist.</p>
<p id="02b5">In the animal kingdom, a new challenger is first ignored, then laughed at and finally hated<strong><em> &mdash; </em></strong>they&rsquo;re challenging people&rsquo;s current status, so people are suspicious. In the human brain, that&rsquo;s what&rsquo;s called the negativity bias. Negativity is more viral than positivity. Eventually, you&rsquo;ll be loved &mdash; once people realize they can&rsquo;t beat you, they start to ally themselves with you.</p>
<p id="3ffe"><strong><em>&mdash;</em></strong><a href="http://www.tailopez.com/blog/about-tai-lopezwww.tailopez.com" target="_blank" rel="noopener" data-href="http://www.tailopez.com/blog/about-tai-lopezwww.tailopez.com"><strong><em>Tai Lopez</em></strong></a><strong><em>, investor and advisor to many multimillion-dollar businesses who has built an eight-figure online empire; connect with Tai on </em></strong><a href="https://www.facebook.com/TaiLopezOfficial" target="_blank" rel="noopener" data-href="https://www.facebook.com/TaiLopezOfficial"><strong><em>Facebook</em></strong></a><strong><em> or </em></strong><a href="http://snapchat.com/add/tailopez" target="_blank" rel="noopener" data-href="http://snapchat.com/add/tailopez"><strong><em>Snapchat</em></strong></a></p></p>
<br/><br/><a href="http://www.businessinsider.com/11-expert-entrepreneurs-share-their-best-tips-for-building-an-excellent-reputation-2017-2#/#4-relentlessly-focus-on-your-tribe-4">See the rest of the story at Business Insider</a> http://www.businessinsider.com/a-pastor-is-suing-a-woman-for-500000-because-she-posted-negative-reviews-of-his-church-online-2012-5A Pastor Is Suing A Woman For $500,000 For Posting Bad Online Reviews Of His Churchhttp://www.businessinsider.com/a-pastor-is-suing-a-woman-for-500000-because-she-posted-negative-reviews-of-his-church-online-2012-5
Tue, 15 May 2012 12:25:00 -0400Billy Hallowell
<p><img style="float:right;" src="http://static5.businessinsider.com/image/4fb28335ecad04e53f000013/julie-ann-smith.jpg" border="0" alt="Julie Ann Smith" /></p><p>There&rsquo;s a holy war erupting in Beaverton, Oregon, after a mother and daughter gave a local church negative reviews on the Internet.</p>
<p>Now, Pastor Charles O&rsquo;Neal of Beaverton Grace Bible Church is reportedly suing the duo, among a few other commenters, for $500,000 as a result of their posted assessments of the church.</p>
<p>According to Julie Ann Smith, the mother, her family exited the church a few years ago after she claims that they were inexplicably shunned.</p>
<p>Then, she says church members were told not to associate with her or her family.</p>
<p>&ldquo;If I went to <a href="http://www.businessinsider.com/blackboard/costco" class="hidden_link">Costco</a> or any place in town, if I ran into somebody, they would turn their heads and walk the other way,&rdquo;&nbsp;<a href="http://www.katu.com/news/local/Beaveton-Grace-Bible-Church-lawsuit-charles-oneal-julie-anne-smith-151227055.html" target="_blank">she&nbsp;told KATU.com</a>.</p>
<p>&ldquo;All we did was asked questions. We just raised concerns. There&rsquo;s no sin in that.&rdquo;</p>
<p><iframe width="560" height="315" frameborder="0" src="http://www.katu.com/news/local/Beaveton-Grace-Bible-Church-lawsuit-charles-oneal-julie-anne-smith-151227055.html?embed"></iframe></p>
<p>So, following these negative experiences, she took to the Internet to voice her opinions on both <a href="http://www.businessinsider.com/blackboard/google" class="hidden_link">Google</a> and DEX &mdash; forums that allow for free expression and honest reviews.&nbsp;Her online comments were quickly met with counter praises from current church members who railed against her claims.</p>
<p>To take more control over the situation, Smith decided to launch a subsequent blog called,&nbsp;&rdquo;<a href="http://bgbcsurvivors.blogspot.com/" target="_blank">Beaverton&nbsp;Grace Bible Church Survivors</a>.&rdquo;&nbsp;According to&nbsp;<a href="http://bgbcsurvivors.blogspot.com/" target="_blank">Smith&rsquo;s web site</a>, this is the original Google review that started all of the drama:</p>
<p style="padding-left: 30px;">Although this church touts to be &ldquo;Beaverton Grace Bible&rdquo;, the &ldquo;grace&rdquo; word is lacking. This is more of a legalistic church where if you don&rsquo;t do things their way (which is the &ldquo;only&rdquo; way), you will have challenges. Beaverton Grace is famous for shunning former members/attendees without giving an explanation or following Biblical principles on disagreements.</p>
<p style="padding-left: 30px;">You will be fine in this church if you never question the elders or pastor. Their emphasis is heavy on evangelism to the extent that you get the feeling if you do not regularly evangelize &ldquo;their way&rdquo;, you are not a true Christian. Be wary of churches that broadcast that they are one of the only few remaining churches that preach the Word. There are true Bible-believing churches who preach the Word, don&rsquo;t mince the hard teachings, yet also have a balance of truth and grace and humble leaders. Do not be deceived.&nbsp;</p>
<p style="padding-left: 30px;">&nbsp;</p>
<div id="attachment_313794" class="wp-caption aligncenter"><img class="size-large wp-image-313794" src="http://www.theblaze.com/wp-content/uploads/2012/05/church1-620x378.png" border="0" alt="Pastor Beaverton Grace Bible Church Sues Woman Over Online Reviews" title="church" width="620" height="378" />
<p class="wp-caption-text">A screen shot from the blog's front page.</p>
</div>
<p>&ldquo;I thought, I&rsquo;m just going to post a review,&rdquo; Smith&nbsp;<a href="http://www.katu.com/news/local/Beaveton-Grace-Bible-Church-lawsuit-charles-oneal-julie-anne-smith-151227055.html" target="_blank">told KATU.com</a>. &ldquo;We do it with restaurants and hotels and whatnot, and I thought, why not do it with this church?&rdquo;</p>
<p>On the site, she explains her experience with the church&nbsp;<a href="http://bgbcsurvivors.blogspot.com/" target="_blank">in the following words</a>:</p>
<p style="padding-left: 30px;">I began this blog in Feb. 2012 after noticing that the Google reviews I had posted of my former church were being removed. Days after the commencement of this blog, I received a legal summons suing me and three others for defamation to the tune of $500,000. The story of spiritual abuse needs to be told. People are being hurt emotionally and spiritually by pastors who use bully tactics and we need a place to learn, to talk freely, and to heal. I will not be silenced</p>
<p>Little did Smith know that the church wouldn&rsquo;t take her online activities lightly. The stay-at-home mom is dumbfounded by the large sum of money being sought out by the church and claims that this is simply not an amount of cash that she could dole out.</p>
<p>In his lawsuit, the pastor claims that Smith&rsquo;s use of the words &ldquo;creepy,&ldquo; &rdquo;cult,&ldquo; &rdquo;control tactics&ldquo; and &rdquo;spiritual abuse,&rdquo; among others, constitute as defamation. In addition to Smith, the lawsuit targets her daughter and three other commenters.</p>
<p>&ldquo;What somebody does in the church is one thing, but when you get out into society we have the right to free speech, and it may not be what people want to hear, but we absolutely have that right,&rdquo; Smith said, doubling down on her stance.&nbsp;&rdquo;He can say what he wants in the church and say, don&lsquo;t talk about this or don&rsquo;t talk about that, or don&rsquo;t talk to this person, but when you&rsquo;re out in the civil world, you don&rsquo;t do that anymore.&rdquo;</p>
<p>According to KATU.com, the pastor and his family have declined thus far to give their side of the story. The Smith family has filed a free-speech motion in an effort to dismiss the lawsuit. A judge will examine the case later this month.</p>
<p>(H/T:&nbsp;<a href="http://www.katu.com/news/local/Beaveton-Grace-Bible-Church-lawsuit-charles-oneal-julie-anne-smith-151227055.html" target="_blank">KATU</a>)</p><p><a href="http://www.businessinsider.com/a-pastor-is-suing-a-woman-for-500000-because-she-posted-negative-reviews-of-his-church-online-2012-5#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/4-ways-to-make-social-technologies-relevant-to-your-business-2011-3Four Ways Every Business Should Incorporate Social Technologieshttp://www.businessinsider.com/4-ways-to-make-social-technologies-relevant-to-your-business-2011-3
Thu, 31 Mar 2011 17:35:03 -0400Scott Klososky
<p><img style="float:right;" src="http://static1.businessinsider.com/image/4ce3ede5cadcbb74180b0000/crowd-sourcing.jpg" border="0" alt="Crowd sourcing" /></p><p>Social media/networking and the collection of tools they have spawned have moved solidly into the strategy toolbox for organizations.</p>
<p>If you want to be the Zen master of social tools, then first understand the need to implement elements of social that will both drive revenues, and cut back office costs.</p>
<p>Too many people think of social tools as only being for sales and marketing when in reality, there are valuable uses in the back office. With that thought firmly implanted, there are a handful of social tech concepts that are mandatory for every organization today:</p>
<p><strong>1. Building Rivers of Information</strong></p>
<p>One of the least talked about dynamics of social technologies is the massive amount of real time information flying around the Web &ndash; on any subject. If you are a CPA, doctor, lawyer, baseball player, or basket weaver for example, there are megabytes of data that could be critical to your performance uploaded each day. The reality is that you will harness maybe three percent of what could be valuable to you. Social tools give us the ability to aggregate and filter this explosion of information so that it can be funneled into your brain. &nbsp;</p>
<p>Every organization can institutionalize this process by teaching employees which information sources are valuable, and what tools can be used to aggregate and filter them to a manageable state. It is a knowledge economy after all, so the smarter teams win. Ergo, use social tools to harness relevant and timely industry information, and you will be smarter.</p>
<p>PS. Don&rsquo;t use the excuse that you do not have time to digest this information. That is like saying you don&rsquo;t have time to be relevant.</p>
<p><strong>2. Organizational Voice&nbsp;</strong></p>
<p>Every organization can benefit from building a powerful Web-delivered organizational voice. There are many channels through which this voice can be delivered, blogs, Twitter, Facebook, podcasts, text messages. The organizational voice gives entities a way to create a conversation with constituents so that they can earn the right to grab their mindshare. The only way to earn that right is by providing a valuable flow of content through the voice. The three biggest mistake companies are making when using tools like blogging, Twitter and Facebook to connect with customers/prospects/clients are these:</p>
<p style="padding-left: 60px;">1-Lack of a specific and human sounding tone. Every communication through whatever channel you use must sound human, and have a tone that is interesting, intriguing, or unusual. You don&rsquo;t want to read boring things so why would you think your constituents will?</p>
<p style="padding-left: 60px;">2-Mistakes with the frequency of delivery. If you deliver content too often, you annoy people and they begin to tune you out. Even if your content is great, it becomes overwhelming and people just stop paying attention. If you deliver content too infrequently, they lower the perceived value in their minds. &nbsp;What is the perfect frequency? It depends totally on the audience, and the type of content, there are no hard and fast rules.</p>
<p style="padding-left: 60px;">3-The mix of content is all wrong. As you send content through the organizational voice, you must be mindful of delivering nuggets that are valuable. For example, if you fill 80 percent of your content with sales related information it appears to be spam. If you do nothing but deliver your opinions, people might get tired of the editorial. A valuable stream of content includes a mix of stories, facts and figures, and links to valuable resources, opinions, and product or company information. Get the recipe wrong and it is akin to dumping too much cayenne pepper in the soup.</p>
<p><strong>3. Online Reputation Management (ORM)</strong></p>
<p>Regardless of the size, or type of business you are involved in, an online reputation is forming &ndash; like it or not. Internet users (which now number nearly two billion) are increasingly sharing their opinions about service providers and retailers through conversations and comments online. Every time they mention your company, or your products names, these comments become searchable. That means that when any prospective customer searches to find information on you, they will find these comments. &nbsp;For this reason, organizations must have today a formal ORM program. The steps are simple, build a listening process, document and engagement policy, and then implement a measuring system.</p>
<p><strong>4. Crowdsourcing </strong></p>
<p>Who wouldn&rsquo;t jump at the chance to get work done cheaper, faster and with more innovation! That is the promise of crowdsourcing. There are somewhere north of 75 sites on the Web that now assist people with the crowdsourcing process (CrowdSPRING, 99designs, logo tournament, Innocentive, mturk, etc.) Learning to tap into the Internet herd to get work done that traditionally was sourced in house, or by local vendors is a strategic advantage. The quick way to learn how to use this tool is simply to dive in and start experimenting. The risk is low and the rewards are tremendous. The crowdsource market is growing quickly, now is the time to give it a try.</p>
<p>For extra credit, go back and examine these social tech concepts and note that two can directly help the front end revenue generation, and two will help with the back office operation, thus fulfilling the promise mentioned at the beginning of this article. There are too many leaders that still believe that social technologies equal Facebook and Twitter. &nbsp;</p>
<p>The reality is that every company can use the four concepts listed above to get a fast return on the investment of their time. You might see them as a luxury right now, but they will soon be mandatory if you want to stay in business.</p><p><a href="http://www.businessinsider.com/4-ways-to-make-social-technologies-relevant-to-your-business-2011-3#comments">Join the conversation about this story &#187;</a></p>