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surveys

Customer experience is top of mind for just about every retailer hoping to survive and thrive in today’s incredibly competitive and difficult economic environment.

But while many retailers focus on topics like personalisation and minimising the number of steps in the purchase journey, they shouldn’t forget that an important part of overall customer experience is the post-purchase experience they deliver.

Econsultancy has collaborated with sister brands Marketing Week, Design Week and Creative Review to survey nearly 10,000 people across the marketing, digital, design and advertising industries.

Our Salary Survey 2015 report shows how the gap between digital and general marketing is closing, and what still needs to happen before digital thinking is embedded into all aspects of business strategy.

How would you like to receive a free personalised copy of the Adobe 2015 Digital Marketing Survey?

The report, which Econsultancy has helped to produce, reveals which optimization tactics savvy marketers will use in the next 12 months and gives tailored recommendations on how to build your own winning strategy.

In order to receive your free copy all you have to do is complete the survey by clicking on this link.

Once you have completed the survey you’ll recieve a personalized report that shows how you score against the major industry benchmarks and what you can do to get ahead.

When you hear the word startup, chances are images of twenty-somethings hacking away at Macs in a loft office with an open floor plan spring to mind. And for good reason: head to sunny California, home to Silicon Valley and some of the today’s prominent internet startups, and you’re bound to find that a lot of startups do look something like this.

But that doesn’t mean that one should jump to the conclusion that Gen-Y is the generation with the greatest entrepreneurial spirit. According to a new survey released today by Monster.com and Millennial Branding, members of Gen-X and the Baby Boomer generation actually consider themselves to be more entrepreneurial than their younger siblings and children.

Our research team has been extremely busy this year writing dozens of reports on digital marketing and ecommerce.

Due to the vast amount of content they produce it’s possible that some of them may have escaped your attention, so here’s a round up of most of our surveys and reports from 2012 including some of the juiciest stats.

With over a billion dollars in funding and speculation that it could be headed toward an IPO in the not-too-distant future, it’s no surprise that Twitter’s efforts to monetize its user base have increased substantially in the past year.

In partnership with Responsys, Econsultancy has launched some new research for 2012, the Cross-Channel Marketing Survey, which looks at the cross-section of different online and offline channels, including integration with email, display advertising, mobile, plus much more.

The research aims to benchmark trends within the market, and the launch of this brand-new survey reflects the growing necessity for companies to take an integrated approach to marketing and remove the organisational barriers that are holding them back.

With literally hundreds of millions of consumers logging on to the internet and using social media every month, it’s no surprise that businesses have flocked to services like Facebook, Twitter and Pinterest.

Whether they’re looking to hawk their wares or listen to what customers are saying about them, there are numerous social media use cases that apply to just about every business under the sun.

But how many of the companies using social media are actually measuring what they’re getting from it?