Cartonomy intends to answer the demand for a smarter, hassle-free approach to group shopping online. Its social shopping cart is enables you to create, coordinate and order shopping lists for you, your team or your family at the best price possible.

The New York based start-up has raised $1M from angel investors in 2014. It enables you to make group purchases with family, co workers and friends by creating groups and carts to organise your purchases.

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Search algorithms allow you to find anything you are looking for and add it to your own -- or someone else's cart. Shared items can be viewed by anyone in the cart and there is an option to add items that only you can see.

So why would you need social shopping carts? This product enables users to collaboratively search for exactly what they want, and add these items into a group shopping cart.

The cart can then be reviewed, and purchased directly from retailers in a few clicks. The whole process is collaborative.

CEO and Founder Jack Lowinger founded Cartonomy in order to fill a void of viable social shopping options online.

He intends to "turn tasks laden with disorganisation and frustration to streamlined tasks shopping as a group".

Lowinger saw a gap in the social commerce market and created the platform to target busy families and the SME office supply business. In public beta since September 2014, he anticipates that the site will launch in late February. He also plans an iOS app at launch.

"Social shopping is poised to guide the future of commerce, especially online. More than ever, folks are looking to shop together, for items they actually need.

From office furniture to gift baskets to everyday household items, we provide access to the full catalogues of today's top retailers." he says.

A father of four, responsible for his family's purchases, Lowinger discovered that Cartonomy could be an efficient solution for family collaboration as well.

Any tool that replaces the messiness of group ordering and enables you to get what you want for your home and office will ease our busy lives.

The Cartonomy philosophy could be used across a variety of different industries to make group shopping and e-commerce easier. That could be a very cool thing indeed.

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