Businesses are waking up to the fact that to stay in business, you have to make users happy. If users aren’t happy, they’re angry. And anger leads to hate…

Empathy isn’t a buzzword: It’s a word used to describe an attitude we all need if we want to stay in business. Re-designs can often be the path to the dark side, ignoring previous learning and alienating your users with something new and unfamiliar. You need to unlearn what you have learned and start listening to users to understand their needs.

Ever wonder how to make products people love? Scott Hurff, product manager at Tinder, describes his view on user experience. “I had always wondered why I was annoyed that the ‘Done’ button was at the top of the phone, and to use it I had to contort my hand into some weird prop you’d see in Hook or something.” Ergonomics, pleasure and utility are all important when designing experiences people love.

Users expect more from the apps they use and companies have more data about users than ever before. This gives app creators opportunities to tailor the UX to better aid users. Sander Wehkamp asks us to think about the journey a user takes.

I remember going on Photojojo many years ago. I can’t really remember why, but there was a buzz about the site. Offscreen have rather awesomely started putting their content on Medium and with this article talk to Amit Gupta about putting fun first, living with illness and making a living from the internet. “Ecommerce is hard. It’s harder than it was ten years ago, or even five years ago, and Amazon is a beast that even has companies like Walmart shivering.”

I find this fascinating. Every eCommerce retailer has been encouraged to show user ratings. “The likelihood that an item with a higher user rating performs objectively better than an item with a lower user rating is only 57 percent.”

The equivalent of a design super-group. Josh Brewer, Frank Chimero, Tim Van Damme and crew are working together to make sense of all the apps we use to make design work more organized, documented and connected. Makes total sense! I’m using lots of apps to get stuff done, so I’m really interested to see what they’re working on.

This week we celebrated May the Fourth. J.J. Abrams and Lin-Manuel Miranda co-wrote a song to celebrate. “I went to a website that had all the Huttese glossary of terms and it translates as, ‘No, lover, lover. It wasn’t me,‘” Miranda told screaming the crowd. “It’s literally a Shaggy intergalactic remix.” Jabba.