The Fisheye Lens

How to get seafood supply chains on board with traceability

Traceability is a powerful tool for suppliers and consumers alike, so why isn’t it more widespread?

We set out to better understand the roadblocks keeping seafood supply chains from adopting full-chain traceability. Drawing on our relationships with seafood processors, suppliers, and fishers, we examined the underlying factors that need to be overcome in order to implement traceability technology.