A Buyer Behaviour Framework for the Development and Design of Software Agents in E-Commerce.

Sproule, Susan; Archer, Norm

Internet Research, v10 n5 p396-405 2000

Software agents are computer programs that run in the background and perform tasks autonomously as delegated by the user. This paper blends models from marketing research and findings from the field of decision support systems to build a framework for the design of software agents to support in e-commerce buying applications. (Contains 35 references.) (AEF)