“Y’all can’t be serious man,” HTC’s painfully awkward rap video begins as the beat kicks in. And, for a second there, we kind of wondered the exact same thing ourselves.

Released last week by Taiwanese (high) tech company HTC, “Hold the Crown” is an ultra-low budget battle-rap dedicated to the self-proclaimed “king” of smartphones, the HTC One M8, and calling out rivals the iPhone 6 and Samsung’s Galaxy. It’s one of the most baffling yet brilliant things we’ve ever seen.

According to an AFP report dated 16 April, 2013, Korean electronics company Samsung hired Taiwanese university students to publish slanderous articles on the internet about Taiwanese smart phone manufacturer HTC. Taiwan’s Fair Trade Commission is currently investigating the matter and there are already reports that Samsung is admitting outright to the misconduct in its marketing strategies.

After careful deliberation, if Taiwan’s Fair Trade Committee deem Samsung’s most recent stealth marketing strategy to be illegal, it will mean Samsung paying a US$835,000 penalty.