Vigorsol, Captain Ice

The spot opens on a city under assault from a huge fire-breathing monster. ‘Captain Ice’ is the unlikely hero who eventually defeats him with the help of Vigorsol gum. MPC VFX Supervisor Richard Mckeand said, “We absolutely love working on these kind of jobs. To concept a fictional character such as this means we work from scratch. We need to determine his personality, features and the precise texture of his lava-covered body. The options are endless.”