First of all, I understood that people are gonna have some serious hang ups about using funnels in the MLM space!

So I started thinking about what objections they’re going to have to even just the idea of using a funnel.

I listed out all of the objections out that I could imagine

All the ideas that were gonna cause them to flip out a little bit!

AND I started to look for ways I could break those objections with my stories.

STORY SELLING

Q: What are all the major elements of the actual webinar script?

A:

The Origin story = Introduction to you

The 2nd Origin story

Story for Secret #1 = vehicle based concern

Story for Secret # 2 = Internal based concern

Story for Secret #3 = External based concern

A pitch and call to action (CTA)

So for Secret MLM Hacks:

Episode #1: was my origin story = the introduction to me.

Episode # 2: was the story associated with the vehicle story = Secret #1

Episode #3: focused on the internal story = Secret #2

Episode #4: was the external story objections.

Episode #5, I did a call to action = this cool little free download.

The audience had no idea that I was telling stories to break specific beliefs…

I had no following at all… and it was so crazy to see what happened!

At the time, Sales Funnel Radio was doing about 600 downloads a day.

Secret MLM Hacks had no downloads a day, but the engagement was through the roof – it was insane.

There was way more engagement from the MLM audience even with fewer downloads.

It was almost the creepy kind; aka, they find your phone number and wanna fly out to meet you!

And all because I broke their belief patterns in this way. I

It was super nuts how engaged they were.

HARVESTING FOLLOWERS

From Episode #6 onwards, I started asking a different question. I wanted to increase my audience, so I asked:

Q: Who would wanna get on this show?

A:Red ocean…C- level influencers…

Now, I’m starting to harvest other people’s followings and getting them to come to me.

And with those influencers, come their follower… and if the enjoy the show, they’re probably going to start listening from beginning of the show…

Which means they’re gonna hit my call to action and get sent over to a registration page or an opt-in page to start building a relationship with me.

This is 100% how I launched Secret MLM Hacks and it’s way more lucrative and effective when you do it this way.

Now, I have brought a lot of my students through this process with their MLM product.

If you go to iTunes and type in “MLM”… of the first top 20 podcasts, the first six of them are my students.

Their shows are ranking at the top of iTunes because they’re breaking and building people’s beliefs like crazy!

CREATING PRESSURE

Before I even launched my Secret MLM Hacks product, I’d published about 50 podcast episodes.

To start with, I just started talking about the ideas and I told stories to break false beliefs and objections.

But then, around episode 10-ish, I started building pressure for my program launch.

I started saying things like:

“Hey, there’s this crazy cool project that I’ve been working on and I just wanted to tell you guys about it!”

… then that was it – end of the episode.

In the next episode, I’d say:

”Hey, I’m really pumped, we’ve actually grabbed a few people as a litmus test to see if this project works and it’s been amazing – this is kind of what happened… but anyway, that’s today’s episode… see you later!”

I’m starting to build curiosity.

Q: What are the two major weapons that a marketer has?

A:

Scarcity

Urgency

… when used correctly, scarcity and urgency are AWESOME.

I thought I was gonna launch in October 2017, so I started building up all this pressure towards it….pressure…pressure…pressure.

I kept teasing, “It’s coming in October. I don’t know the exact date yet, but be ready!”

People started commenting and leaving reviews on iTunes asking, “What is it?? This is so cool!”

#Open loop #Open loop

I wasn’t exactly sure what the product would be, but I knew it had something to do with funnels and automation.

I’d already been doing a few of those things personally… so I wasn’t just making stuff up…I was doing the thing myself…

PREACHING TO THE RED OCEAN

I started telling stories about things that I hated in the MLM industry… stuff that just drove me nuts.

Things I felt that were an injustice about what was available for current MLMers.