4VEhttp://www.adweek.com/taxonomy/term/15384/all
enAd of the Day: VisitEnglandhttp://www.adweek.com/news/advertising-branding/ad-day-visitengland-149774
Emma Bazilian<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/wallace-gromit-visitengland-hed-2013.jpg"> <p>
Everyone&#39;s favorite British Claymation characters are famously fond of taking trips to far-flung places.</p>
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In their first Oscar-nominated short, Wallace (a known Wensleydale enthusiast) and Gromit spend a bank holiday <a href="https://www.youtube.com/watch?v=5jvOTsi3i64" target="_blank">traveling to the moon in search of cheese.</a> Now, the duo are staying quite a bit closer to home in a new tourism ad for the VisitEngland campaign.</p>
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Once again in the &quot;holiday mood,&quot; Wallace proposes that he and Gromit take a vacation by shooting themselves to Timbuktu (or perhaps even farther than that) in a rocket&mdash;despite Gromit&#39;s sensible suggestion that they stay closer to home and follow the suggestions in a U.K. travel magazine. After packing a few essentials (parachute, trusted travel companion, bestselling book Fifty Shades of Greyhound), Wallace jumps into his latest invention &hellip; and accidentally launches himself and his dog straight into the roof of their home.</p>
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Wallace finally takes note of Gromit&#39;s magazine (always so silly, that Wallace!), and the pair set off in their trusty motorbike to explore all that the U.K. has to offer.</p>
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&quot;I never knew there was so much to do!&quot; Wallace exclaims. And judging from the resulting travel photos&mdash;dancing at Stonehenge, hunting the Loch Ness Monster, backpacking in Wales, catching a production of Cats&mdash;there really are a surprising number of activities to be found in a country roughly the size of Michigan.</p>
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Presumably, there was also some pretty good cheese.</p>
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<strong>CREDITS</strong><br />
Client: VisitEngland<br />
Agency: 4VE, London<br />
Production Company: Aardman Animations<br />
Director: Merlin Crossingham<br />
Creative Director/Art Director: Gary Marjoram<br />
Creative Director/Copywriter: James Maclean<br />
Agency Producer: Jane Edwards<br />
Aardman Producer: Helen Argo<br />
Account Director: Britt Sarony<br />
Project Manager: Ailsa Wakley</p>
Advertising & Branding4VEAardmanAd of The DayTourismU.K.Emma BazilianWallace & GromitCreativeAgencyThu, 23 May 2013 19:30:44 +0000149774 at http://www.adweek.com