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About the Book

This is the chronicle of a collaborative design process between Tom Vasquez, Felix Sockwell & Steven Heller for desigNYC.

It represents the creation of a new identity & brand language for the Bronx River Alliance and the City of New York Parks and Recreation Department. Within its 76 pages, we showcase everything from initial sketches and sequential commentary to finished designs including an ambitious section of broad conceptual thinking for the future of the City's Parks & Recreation Department. Printed in full color.

About the Author

I am a freelance designer/illustrator. I've worked on many brand initiatives from local to worldwide, and my work has been published in over 60 design and advertising annuals & periodicals through-out my career.