Designer sofa specialists, Darlings of Chelsea are proud to announce the official launch of their new London flagship store in Parsons Green.

Officially opening on Wednesday 2nd January, the 5500 sq. ft showroom will showcase their latest designs before any of their four other stores, (like the Rocco sofa pictured above, which was photographed in their stunning new space).

The Rocco sofa range has a chic, modern look with sleek square frame legs and a fabulous cubic design. The clean lines, gorgeous Italian leather and shiny metal legs gives it a stunning contemporary style, whilst the deep seat and manually liftable headrests makes this sofa incredibly comfortable for snuggling down and slouching right into your seat. There is also a recliner option is you want to make it even more relaxing! For a modern sofa that combines geometric stylings with high levels of comfort, the Rocco is ideal.

It will also display their best-sellers, along with their designer collections from Duresta, Content by Terrence Conran and Scandinavian designer, Andreas Engesvik.

This gorgeous new showroom will be the fifth store they have opened in their 14 year history. Talking about the new Parsons Green showroom, owner John Darling said, “Renovating the showroom from its previous life as a Porsche garage has been a mammoth task, but we are really pleased with the transformation. We’ve even installed a geometric-style bar, so customers can have a coffee or a cocktail whilst they browse.”

The Norton Corner Sofa is an extremely squishy, cozy and comfortable medium sized corner sofa perfect for curling up and spending hours in. Boasting high quality feather and fiber filled seat cushions for the ultimate 'sink-in' experience and supported by a base of zig-zag springs wrapped in foam you will feel as if you are floating on air. Choose from a wonderful range of fabrics and customize your inclusive scatter cushions in complimentary fabrics if you wish to make this chair truly your own.

Conveniently situated opposite Parsons Green tube station, visiting by public transport has never been easier. But if you prefer to travel by car, there is free parking available too.

Darlings of Chelsea have also added a new range of smaller sofas to fit urban spaces: “Drawing on feedback from our customers, we’ve diversified our range to offer a variety of sofas that fit different living spaces, from the studio flat to the penthouse apartment or country manor.

For those looking to purchase a sofa in the New Year, there will be a 35% off sale promotion to coincide with the launch of the new showroom.

The Parsons green flagship store joins their four other stores, which are excellently located in Birmingham, Fulham, St Albans and Ash Vale in Surrey.

The Brighton sofa range is an exceptionally attractive, distinctively modern, 60’s inspired American design. Featuring compact proportions and sleek design on raised legs, the Brighton sofa is ideal for small spaces or a beach side home. This model is available with an optional headrest that is removable as and when you need it for added support. Choose from a fantastic range of fabrics and leg colours to make the Brighton your own.

Heart Home

Launched in September 2011, British Interior Design magazine Heart Home is a quarterly publication celebrating all that is unique and good about interior decor and lifestyle. Championing independent British Designers and inspiring readers to create their own great British Homes.

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