Insights on Media, Marketing, Business in Poland, UK & beyond

Billboard advertising is still a quite popular form of strengthening sales in Poland. Despite of its old-fashioned way, it can be highly eye-catchy and fulfil its role of an advertising medium. Modern billboards look completely different comparing to how they did twenty years ago. They are much funnier now, designed to hold attention and stick […]

Polish mobile network market is a tasty treat. In 2014 the market value totalled £ 6,5 billion and grows each year. No wonder the operators try to gain customers in every possible way. Polish mobile network market’s realities There are four major operators in the Polish mobile network market and two of them seem to […]

What is the first thing you do when you are to decide what kind of fridge would suit your needs? Where would you look for a piece of advice if you were to choose between multiple refrigerator manufacturers? An opinion – a powerful marketing tool We are surrounded by commercials and ads everywhere and all […]

Have you ever noticed what’s the brand of a car driven by Daniel Craig during his extremely dangerous chases in ‘James Bond’? Or perhaps you have seen the logo of a notebook used by Meryl Streep in ‘Devil wears Prada’? Maybe you remember famous burger chit-chat between Samuel L. Jackson and John Travolta in ‘Pulp […]

Brands nowadays are a part of our lives. We dress in trademarks, drink coffees in branded cups, drive, ride, watch movies, brush teeth and sometimes even breathe with a mark on it. Western civilisation is a brand-based one and it is sometimes hard to tell whether governments or rather wealthy companies rule this world. It […]

Travelling brings new experiences in various dimensions of life. It is a very common situation when a tourist, visiting some foreign country, becomes aware of some interesting facts concerning his or her fatherland. From that moment tourist’s eyes become wide opened and after the return to the country of origin same things start to look […]

Online ad spending in Poland continues to grow. It already surpassed press and is likely to surpass TV ad spending in the near future. The figures speak for themselves. 2015 – display ads and SEM The AdEx research (the research conducted by PwC on the order of IAB Polska Association of Internet Industry Employers) […]

Effective advertising is a key to successful trade. Without advertising, there is no sales and, hence, no profits. Each company, both a start-up and an established corporate business, has to advertise itself in various ways in order to inform customers about its offer and boost sales. Depending on its business plan and, more importantly, funds […]

Since last year I have provided consultancy for one of the luxury furniture producer USM. I have never heard about this producer but demand on luxury furniture in Poland is sky high. You might think, why Swiss furniture manufacturer want to sell their products in country with thousands of local furniture producers providing products event […]