E-Book: Getting Started with Master Data Management

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In this e-book sponsored by Melissa Data, learn about getting started with MDM programs, how to sell the idea internally in order to secure funding, and how to build a foundation for a successful MDM deployment. In addition, read about MDM trends and some of the challenges that companies can face on MDM implementations.

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About This Site

All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence