Is wine the new rock 'n' roll (again)?

Christmas catalogues are upon us again, and
in browsing through the ones for clothing, I notice that the color they used
tocall “Burgundy” is now known as
“Malbec”—no kidding. Congratulations, Argentina, you’re arrived. Sort of. Also
in the news, Decanter reports that hip-hop artist JayZ has bought a substantial stake in Armandde
Brignac Champagne (price per bottle: £210 in the UK
or $299 in the US, though of course that could change now). The performer has
referred to the wine in his music in the past. Other rappers are referencing
other Champagnes in their music, and are reportedly interested in also buying
in. Bling alert?