Strengths: Inexpensive; complete ingredient lists are provided on company Web site; some good cleansers; an impressive selection of reasonably well formulated moisturizers, both with and without sunscreen.

Weaknesses: No products to successfully address the needs of those with acne or skin discolorations; several products contain irritating fragrant oils; jar packaging; potentially weak preservative system compared with those of many other brands.

How this Israel-based brand of skin-care products came to be so widely distributed is an impressive marketing feat. It’s sold in over a dozen countries and we’ve seen it locally in such diverse places as Safeway (a grocery store) and Ulta (a salon/spa/cosmetics boutique). Business is booming in the natural products market, and it appears that the Yes To brand is on its way to being one of the frontrunners! Yes To products were even featured on the popular daytime talk show The View. Clearly, this line has attracted the attention both of consumers and the media.

Why all the fuss? We’ll do our best to explain, but the simple reality is that the success of this brand is due to the fact that lots of consumers want natural products, regardless of whether or not the formula is beneficial for skin. Many women (but not those who read our reviews) are completely unaware that many of the products from the so-called “natural” product lines contain just as many synthetic ingredients as “unnatural” brands. That’s no longer the case with Yes To products, but not too long ago, it was!

The Yes To brand is divided into four sub-brands: Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes and Yes To Blueberries. The original launch and the largest group is Yes To Carrots. After the carrot-containing products became a hit, the company began to assemble a tossed salad of other products, including their Yes To Cucumbers, Yes To Tomatoes, and Yes to Blueberries. What next? We’re anticipating Yes To Lettuce and Yes To Blue Cheese Dressing, that way you can make a complete salad!

All kidding aside, Yes To products are worth a look if you prefer mostly natural ingredients, though not every natural ingredient Yes To uses has been proven beneficial for skin, and some are problematic. As with most natural-themed lines, there are a handful of Yes To products to consider. But few of them are state-of-the-art and there are no products to successfully manage acne or blackheads, lighten skin discolorations, or significantly reduce redness

Although it is commendable that Yes To doesn’t make over-the-top anti-aging claims, a skin-care line should help take care of skin’s daily needs, and this line’s products are somewhat lacking. All the fruits, vegetables, and any natural ingredient you can name isn’t enough to protect skin from the cumulative damage of unprotected sun exposure (the Yes To brand does sell a couple of excellent sunscreens) or to satisfy other skin-care needs. It’s a nice idea to think that tomatoes, carrots, sweet potatoes, and blueberries are as good for your skin when applied topically as they are for your health when consumed as part of a healthy diet, but that’s simply not the case. Still, if you shop this line carefully you’ll come away with some workable products that are pleasant to use.

For more information about Yes To and its food-themed brands, call (888) 929-3786 or visit www.yestocarrots.com.

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