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PepsiCo to Acquire Spitz International

The CPG giant will add the Canadian sunflower and pumpkin seed maker to its Frito-Lay North America division.

October 28, 2008, 08:00 pm

PURCHASE, N.Y. -- PepsiCo signed an agreement to acquire Spitz International Inc., a leading maker of sunflower and pumpkin seeds in Canada. As part of the agreement, Spitz will continue its Canadian operations in Bow Island and Medicine Hat, Alberta, and will report to Frito-Lay North America, PepsiCo stated.

The acquisition will support Frito-Lay's plan to expand in the nuts and seeds category, and Spitz complements Frito-Lay's portfolio of healthier snack options, the company stated.

"We are looking forward to having Spitz' leading seed brands in the Frito-Lay family," Al Carey, Frito-Lay North America president and CEO, said in a statement. "Spitz enables Frito Lay Canada to grow our seed business in Canada and help us expand in the U.S., while supporting PepsiCo's broader health and wellness strategy. Spitz has a very strong brand in Canada, and we plan to create new growth opportunities for the brand across North America."

Spitz seeds, which are distributed throughout Canada and the U.S., are comprised of six sunflower flavors—salted, seasoned, dill pickle, spicy, chili lime and smokey bbq—and three pumpkin seed flavors—salted, seasoned and dill pickle.

"After nearly 30 years of hard work we're excited to see our company and brand grow and expand across North America," Tom Droog, Spitz co-founder, said in a statement. "Our modest plans have surpassed our expectations and now with a company like Frito-Lay behind Spitz we know our legacy will continue and our company will be in a better position to reach our goal: to become the leading sunflower and pumpkin seed brand in North America."