Publisher or Talent Website Analysis Report

RPG Publisher or Talent Website Analysis Report

RPG / small press publishers (and writers and artists), such as those in the RPG industry, do not like to spend money on things they feel they can do themselves, especially when it comes to their website. Unfortunately, this often results in a publisher's website under-performing.

Poor choices in this regard could be holding the website for your game publishing company -- or even for a freelance writer or artist -- back from being able to meet its full online potential. That means lost sales and revenue opportunities.

The website analysis report offered by Steven Trustrum Marketing uses a combination of online testing tools and years of professional experience in online marketing and content optimization to conduct a basic but thorough analysis or a game publisher's website, the results of which will indicate some of the things you are doing correctly and some you are doing wrong.

Publisher or Talent Website Analysis Package Contents

Our website analysis report is broken down into three primary categories of information, each of which addresses a particular, overall aspect of fielding a competent online marketing strategy and effectively performing website.

1. Performance and Speed

A test of your website's load time on three separate occasions for comparison, along with other aspects of performance. This includes how coding and design choices affect how well your website works, and the speed at which it does so. We will tell you what is slowing you down.

2. Search Engine Optimization (SEO) & Marketing

What your website is (and is not) doing to draw traffic (i.e., potential customers) in from search engines, especially Google. We'll tell you what about your website design is preventing you from being spotted more easily in online searches relevant to your product.

3. Functionality & Usability

How your website's design, including the code output to the browser, could be making your website difficult for visitors to use and navigate. The less efficient functionality and usability are, the less likely your website is to convert into a sale. We'll tell you where your design is taking wrong turns.

Sample Report Pages

Click on any of the following thumbnails to see a larger image from the Trip West Games sample report.

What Our Website Analysis Is …

The report we provide following your website analysis will provide the basic results of an examination and testing process on your publishing company's website. This analysis will include a number of tools, an examination of your site's source code output (as is publicly made available through the browser), and the opinions of Steven Trustrum based on his online marketing experience.

What Our Website Analysis Is Not …

The analysis report is not a step-by-step guide to improving your website, nor is it a line-by-line examination of your code. It is an analysis with specific intentions. The information provided in the report should be sufficient for you to research solutions on your own, or you can seek further help from Steven Trustrum Marketing or a similar consultancy service.

Qualifications

Steven Trustrum spent over a decade working in market research in various capacities, including fielding research projects regarding website performance and usability. He has also helped prepare such research studies for internationally operating clients. He has also been acting as online content manager for a multi-national corporation since 2009, overseeing all online content and ensuring it meets SEO standards, while also assisting with devising online marketing strategies.

As a freelance writer and small press publisher, Steven Trustrum has practical knowledge of online marketing and small business website design strategies and requirements that work. The value of what customers are getting in return for purchasing this package has been greatly discounted to meet small business budgetary concerns.

You are required to fill in and submit a basic information form following your purchase of this product to inform us of the website you wish the analysis performed on. This product does NOT require we gain any special access to your website--all analysis is done through the browser so we test what your customers experience.

You can email Steven Trustrum if you have any questions about the web analysis report product before buying.

2014 Misfit Studios Monthly Newsletters

No, Wade. It's a consultancy product (and thus in Publisher Resources) that helps RPG publishers (and writers and artists) figure out what their website could be doing better to draw in potential customers.

Want to know why gamers are complaining your site takes too long to load? This will find out why.

Are gamers complaining they can't find links to your products on your site? This will find issues with coding or offer suggestions on site design problems.

Want to know why your RPG site never seems to show up when you do a search for related game products? This will point out why your site isn't helping with this.

These products were created by scanning an original printed edition. Most older books are in scanned image format because original digital layout files never existed or were no longer available from the publisher.

For PDF download editions, each page has been run through Optical Character Recognition (OCR) software to attempt to decipher the printed text. The result of this OCR process is placed invisibly behind the picture of each scanned page, to allow for text searching. However, any text in a given book set on a graphical background or in handwritten fonts would most likely not be picked up by the OCR software, and is therefore not searchable. Also, a few larger books may be resampled to fit into the system, and may not have this searchable text background.

For printed books, we have performed high-resolution scans of an original hardcopy of the book. We essentially digitally re-master the book. Unfortunately, the resulting quality of these books is not as high. It's the problem of making a copy of a copy. The text is fine for reading, but illustration work starts to run dark, pixellating and/or losing shades of grey. Moiré patterns may develop in photos. We mark clearly which print titles come from scanned image books so that you can make an informed purchase decision about the quality of what you will receive.

Original electronic format

These ebooks were created from the original electronic layout files, and therefore are fully text searchable. Also, their file size tends to be smaller than scanned image books. Most newer books are in the original electronic format. Both download and print editions of such books should be high quality.