July 2017

City Walk Video

JTNDcCUzRSUyNm5ic3AlM0IlM0MlMkZwJTNF Luxury brands continue to recognize the unique value of advertising at City Walk. Over the last few weeks we have been pleased to welcome – amongst others – Burberri, Icon, Seddiqi & Sons, Bulgari, Adidas and Louis Vuitton. With 50 full-motion high-resolution screens throughout the Plaza – and with…

FEPE Congress

FEPE – the premier international association of outdoor advertising companies – recently held its 58th Congress in Stockholm, Sweden. James Bicknell, BackLite’s Managing Director, once again attended and was very impressed with the outstanding quality of the speakers. “This year, the Congress theme was ‘A Time of Revolution’ and the…

Louis Vuitton & Jeff Koons

BackLite Media is honoured to be selected to feature the new Louis Vuitton campaign in a collaboration with artist Jeff Koons. The new designs remixes the iconic artworks of the Old Masters and presents them in a way that encourages new interpretations. Jeff Koons is one of the most widely…

Artworks of the Month – July

All OOH advertising messages need to be specifically designed for outdoor media – be it roadside unipoles, lamppost signs or high definition digital screens – in order for them to be powerful and effective. At BackLite Media we recognise the importance of great creative material and we are pleased to…