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WATCH ABOVE: A SkyTrain ad campaign, aimed to raise awareness of reporting sex assault on transit, is being taken down after some people complained it shamed victims instead. Ariana Barer from ‘Women Against Violence Against Women’ group has reaction for Global News.

Translink will be removing a sexual assault ad from its Skytrain boards after some commuters found it inappropriate.

The ad reads, “If somebody does something that doesn’t feel right, then it’s wrong. Not reporting sexual assault is the real shame.”

Anne Drennan with Transit Police says the ad will be scrapped in three to four days.

It cost $2,000 to produce the ads.

The old ads will be replaced in about a week with a new ad approved by the Chief’s Community Council and women’s support groups.

Drennan says the entire ad campaign is not being pulled: only the ad deemed offensive will be removed.

Transit Police are responding individually to all complaints about the ad.