Allstate #SendBadLuck

During the 2014 World Cup Allstate insurance decided to empower the fans to send bad luck to their rivals by sending a tweet to the personification of misfortune: Bad Luck. We created more than 300 REAL TIME VIDEOS responding to fans requests, taking credit for unfortunate events during each one of the 64 world cup games.

McDonald's Breakfast

To remind people to start their days with Mickey D's, we created this campaign to show how a morning can go poorly without breakfast.

Role: Associate Creative Director / Art Director

MLEA Broken Promises

Mujeres Latinas en Acción is a non-profit organization dedicated to aid women who suffer from domestic violence. To collect additional funding we created a radio campaign to help our audience understand that the cycle of domestic violence goes beyond physical violence.

Mexico Tourism #MiMexico

#MiMexico is a campaign for the Mexico Tourism Board directed to multicultural markets. We created three stories of travelers that discover their own Mexico (MiMexico) and shared them as digital content. The campaign was supported through the social media channels of VisitMexico.

Role: Associate Creative Director / Art Director

Allstate Living in Good Hands

The Allstate "Living in Good Hands" campaign showcases key moments in the journey of Hispanics who come to the U.S. in search of a better life. The product ads provide glimpses of everyday situations that can stop you momentarily, but also how quickly you can go back to enjoying life when you are well protected.

McDonald's Filet-O-Fish

McRibSeason

The McDonald's McRib only appears for a few weeks every year and it has a cult of fans that eagerly anticipates its return. To recognize their devotion we created McRibSeason, a month-long celebration of the McRib that included seasonal elements like limited edition McRib Wrapping Paper, downloadable McRib Artwork and The World’s First Pork Rock Opera. Results: PR earned media boosted sales and the McRib sold out weeks in advance.

Role: Associate Creative Director / Art Director

Allstate Bad Luck

Integrated national campaign for Allstate Insurance. We created bad Luck (Mala Suerte) to make consumers feel vulnerable and motivate them to be protected with Allstate.

Role: Associate Creative Director / Art Director

Allstate Best Bad Luck Moment

We created Bad Luck to make consumers feel vulnerable and motivate them to be protected with Allstate insurance.

To stand out in the insurance category we partnered with "Premios tu Mundo,” the #1 People’s Choice Soap Opera Award show on Telemundo, and created a new custom award: the Best Bad Luck Moment. The new category featured bad luck moments from top rated soap operas and fans voted for their favorite one.Bad Luck took over the live show with backstage accidents, real-time updates from the event, and changed the red carpet for an Allstate-blue carpet. Finally, Bad Luck announced the winner for his category.

Allstate Protection is the game

Art direction and interaction design for Allstate's Protection is the Game website and digital campaign. The digital campaign was developed with celebrity goalkeeper Memo Ochoa as part of Allstate’s sponsorship of the Mexican National Soccer Team (MNT).

Mexico Tourism Fantasy App

In anticipation of Cirque du Soleil’s play based on Mexico’s vibrant culture, we created an augmented reality mobile app that interacts with a print ad in Cirque programs around the world. Spectators can download the “Mexico Fantasy” app on Android and iOS devices to bring to life the characters and environment seen in the program. The ad features characters drawn from Mexican traditions, including Alebrijes and Catrinas, the iconic skeletons seen in Day of the Dead celebrations. In the Mexico Fantasy app, visitors can also add Alebrije masks to their selfies to share in social media.

Role: Associate Creative Director / Art Director

Print

Selected print campaigns.

Hukapan Elio e Le Storie Tese

Elio e le Storie Tese ("Elio and the Troubled Stories"), often abbreviated EelST, is a well known Italian rock band from Milan. They are widely considered as some of the best musicians in Italy. We selected Mangoni, one of the band's followers and "unofficial" member, to become the face of their 2004 tour and "Live CD's brule" collection, made in the spot for their fans after each concert. Collaboration with Jekyll & Hyde, Client: Hukapan.

AwardsPRINT European Design Annual

Role: Art Director / Designer

See Nothing Project Vol.2

I contributed with two pieces for the See Nothing Vol.2, a design project by italian studio Jekyll & Hyde.The book combines experimental work with contributions from graphic designers, photographers, illustrators, professionals and young talents, expressing the hidden side of visual language and the rejection of visual clichés. Printed in numbered copies and bound in a special cover, whose leaden framework can be moulded into different shapes.