Online Marketing | August 27, 2013

Tuesday Tip of the Week #32 – Are You Ignoring a Third of Online Shoppers?

A new study out this week should answer any lingering questions about the importance of having a mobile-friendly e-commerce site, with key findings showing that 1/3 of all traffic to the top-50 online retailers comes exclusively from mobile devices. It’s worth a read, as there are a number of other interesting stats that emphasize how the e-commerce landscape is shifting toward mobile. Now, more than ever, it’s vital that any and all sites selling online create a mobile experience that is as comprehensive, secure, and user-friendly as a regular e-commerce site. A brick and mortar retailer wouldn’t shut the door on a third of its customers, but without an optimized mobile e-commerce solution, your online store is doing the same thing.