@deejoe I mean, the basic idea sounds not bad. but I see a huge bootstrapping problem. And don't see the key management problem solved.

I mean when we have an address "a8s…4d3f" that got the petname "youtube" in my namespace and now someone references it as "Sheogorath's youtube" which sounds very natural, how do we make sure, in case of a hijacked keypair that everyone who has such reference, updates it on time?