Google's cash cow is its ability to display small text ads next to search results, but the new examples include pictures as well. That could be more distracting or more useful, depending on how you see it, but Google insists that it'll place the ads only in a way that adds to the user experience, one measurement of which is that people search more often.

About the author

Stephen Shankland has been a reporter at CNET since 1998 and covers browsers, Web development, digital photography and new technology. In the past he has been CNET's beat reporter for Google, Yahoo, Linux, open-source software, servers and supercomputers. He has a soft spot in his heart for standards groups and I/O interfaces.
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