Pedego History

Pedego was founded in 2008 by Don DiCostanzo and Terry Sherry, two long-time business partners and lifelong friends who were best men in each others weddings.

Don lived on top of a giant hill that took all the fun out of riding to the beach, so he went online and bought an electric bike. He loved it so much that he bought another, and another, and another… Before long, he wound up with seven different electric bikes in his garage!

His friends loved them too, and some of them wanted their own, so he opened up a shop in Newport Beach that quickly became the largest electric bicycle retailer in the US.

Soon, Don found himself frustrated and disappointed with the poor quality and boring style of all the electric bikes on the market. He dreamt of creating his own brand of electric bikes that would live up to his high standards and appeal to more people.

World class customer service earned them a special place in the hearts of customers everywhere.

But he knew he couldn’t do it alone, and that’s where Terry comes in.

Terry has warm childhood memories of fixing up old bikes with his dad. He remembers going to swap meets to search for broken down, neglected bikes to bring back to life. He learned to strip them down to the bare frame and completely rebuild them from scratch to be as good as new.

Between Don’s innovative vision and Terry’s technical expertise, Pedego Electric Bikes was born. The colorful, fun bikes were instant crowd pleasers, and our world class customer service earned them a special place in the hearts of customers everywhere.

Today, Pedego is the biggest and best brand of electric bikes in America, and that’s only the beginning. Every day, we’re adding more stores, more products, and most importantly, more delighted customers!