Our vision
has a singular focus -- to help people live longer, healthier lives by
making high-quality matcha tea an everyday luxury. We’re inspired by medical
research suggesting that full leaf matcha teas boast many health and
nutritional benefits – from helping fuel optimal health, to
stress management and weight loss.

The responsibility:

We source traditionally harvested white matcha teas grown at an altitude of over 6,500 feet overlooking Kenya's Great Rift Valley. The tea is vigorously tested for purity and is naturally pesticide free. None of our tea is sourced from Japan.

As you might have read, there is great concern in regard to Japanese green tea. Esteemed around the world for its purity and
health-enhancing properties, Japanese green tea has become contaminated with radiation, as
fallout from the Fukushima Daiichi nuclear plant continues to blight
Japan’s agricultural heartlands, authorities first revealed in 2011. Authorities admitted for the first time that green tea from Japan’s
biggest tea-growing area, the Shizuoka prefecture, contains radiation
higher than the officially-permitted level.You can rest assured, when you consume Kenya Rift Valley Reserve White Matcha, you're not only consuming tea completely FREE of any radiation or contaminants, but you're consuming a tea that's all-around more nutritious than even the highest-quality green tea.