Workshop 4: Branding Basics

Understanding how to build your brand is crucial to your business’s communication with the world.

​This workshop introduces you to the design elements which comprise a basic branding kit. Whether you’re branding for a company or developing your public identity, it’s important to use these elements consistently so that you can incite immediate recognition that’s unique to you and your brand.

You will create a poster that includes the compelling reasons to travel to a particular time period in history. You will add text to their poster, upload the images that you have chosen, and organize the content on the page.