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Activision used online broadcasting to reach beyond the crowds of attendees during its weekend-long celebration of all things Call of Duty with Call of Duty XP. "We had some pretty amazing metrics," Activision Publishing CEO Eric Hirshberg told IndustryGamers. "Livestream, the company that broadcast the event for us, indicated that it's the second most viewed event in history."

The first was apparently live coverage of the Royal Wedding (not to be confused with the Canadian Royal Wedding), while the third was a speech given by President Obama. So there you have it: Call of Duty is almost as important as noble marriage and more important than the president.

Now if only someone could figure out how to make a game where the Royal couple saves the US President from Makarov and stream it online then -- nevermind. Forget that. It'd probably break the world.

Permalink | Email this | Comments]]>activisioncall-of-duty-modern-warfare-3call-of-duty-xpcod-xperic-hirshbergmicrosoftmodern-warfare-3pcplaystationps3xboxTue, 13 Sep 2011 22:30:00 ESThttp://www.joystiq.com/2011/09/02/modern-warfare-3-multiplayer-preview/http://www.joystiq.com/2011/09/02/modern-warfare-3-multiplayer-preview/http://www.joystiq.com/2011/09/02/modern-warfare-3-multiplayer-preview/#comments
Call of Duty XP is currently underway in Los Angeles, CA. Last night, before the big event kicked off, Activision treated the press to a reveal of Call of Duty: Modern Warfare 3's multiplayer component. We'll jump you right to the bottom line: The core gameplay itself is a whole lot like the rest of the Call of Duty series, in that you grab a couple of weapons, sprint around a map, and try to shoot the bad guys as much as you can.

Where Modern Warfare 3's multiplayer differentiates itself, however, is outside of the actual game. In fact, says Infinity Ward's Community Manager-turned Creative Strategist Robert Bowling, the real steps forward in MW3 aren't in the game -- they're in the platform. "We designed it specifically to be that kind of experience," he says. "To basically go from designing a game to designing a platform that allows the widest audience possible to have fun any way they want to have fun. That was a major goal of Modern Warfare 3."

There are indeed multiple examples of that in the build playable at CoD XP this weekend. Infinity Ward has tweaked the metagame quite a bit, and made it possible to play the new sequel while chasing more than just a great K/D ratio.

Permalink | Email this | Comments]]>activisioncall-of-dutycall-of-duty-modern-warfare-3call-of-duty-xpcall-of-duty-xp-2011cod-xpinfinity-wardkillstreaksmicrosoftmodern-warfare-3multiplayerpcplaystationprogressionps3robert-bowlingsledgehammer-gamesxboxFri, 02 Sep 2011 15:32:00 ESThttp://www.joystiq.com/2011/07/18/reminder-call-of-duty-xp-tickets-on-sale-at-1pm-et-tuesday/http://www.joystiq.com/2011/07/18/reminder-call-of-duty-xp-tickets-on-sale-at-1pm-et-tuesday/http://www.joystiq.com/2011/07/18/reminder-call-of-duty-xp-tickets-on-sale-at-1pm-et-tuesday/#comments
Oil up your trigger finger and jack in your comm, because tickets for Activision's Call of Duty XP con are going on sale Tuesday at 10am PT / 1pm ET. Tickets for the LA event will be sold through a link on the main site, also posted on the event's Facebook wall. Good luck to everyone planning to go!