Bryan Hoffman grew up in Raleigh, North
Carolina, before attending college at Appalachian State. Bryan graduated with a degree in hospitality
and tourism. While in school, Bryan
began working for his brother’s pool maintenance company and soon discovered a
passion for the industry. He then moved
to South Carolina where he began working for The Hilton Ocean Front
Resort. He is currently the General
Manager for America’s Swimming Pool Co. in Hilton Head, which is owned by Jeff
Flournoy, a multi-unit franchisee which owns the Augusta, Georgia location.

How did you learn about the brand?

I had been
in the pool business for quite some time and I heard about the ASP brand and
its growth.

I heard that
they were opening a location in my area and I jumped at the opportunity to find
out more information. After applying for
the position I was offered an interview with Jeff and Stewart Vernon, CEO of
ASP. I was ultimately hired based on my
extensive credentials and experience within the industry.

What was appealing to you about joining a
franchise system?

The proven
success of the company and a system backed by years of experience makes for an
efficient management scenario through ASP.
I have seen and been a part of pool companies in the past and now
working for a franchise there is no comparison.
ASP has an incredibly professional system.

What makes your business different?

The
personable pool service is what separates ASP from its competitors. We make it a point to listen to our customers
and build a trusting relationship, because it’s very important to have someone
you trust in your backyard. At ASP we have a high standard of
communication with our customers and we treat them all with the utmost respect,
making sure they are always satisfied.

What challenges have you overcome to get
where you are now?

The greatest
challenge with starting a new business is gaining market share from the
established presence of existing companies.
I am extremely confident that with the ASP system and my experience we
can break through this barrier and flourish throughout the community.

Do you see any parallels between your
previous work and now?

The level of
professionalism from my work in the hotel business is the biggest asset brought
to the table. As a manager, I hold a
high standard of professionalism, which is perfect because I feel that my
values line up perfectly with those of ASP.

What are your expansion or development
plans?

We are
currently working on building a presence in the community and expanding our
customer base in the first year.

Do you have any hobbies or passions outside
of business?

My greatest
passions would be fishing, playing golf, and Appalachian State football! I am a huge fan and I still actively follow
them.

America’s
Swimming Pool Company, the Nation’s most respected swimming pool maintenance and repair franchise, was established in 2001 by Stewart Vernon of Macon,
Georgia. The company was built on the belief that providing the
highest-quality pool maintenance with competitive pricing and a high level
of dependability will attract customers. Since 2005, ASP has expanded into 93
territories in the Southeast, servicing over 175 cities and nine states across
the country. At this point, the company manages over 60 million gallons of
water per week and renovates or remodels more than 250 pools each year. For
information, please visit www.ASPpoolco.com