There are many names for the space perhaps best known as "active adult" or "55+."

Just don't call it "senior."

Featuring interviews with senior living industry leaders and architects, "The New Active Adult Housing" report takes readers deep inside this ever-evolving, lucrative space, one that forward-thinking senior living stakeholders are seemingly redefining by the day.

And with about 2,000 active adult communities nationwide and numbers on the rise, the time has never been better for traditional senior living providers to seize this still loosely defined opportunity and thrive. The ones who don't might be left behind.