Alex

The name ALEX is synonymous with quality creative products that foster a child's personal expression and self-esteem. ALEX toys are designed to give kids the freedom to imagine and the confidence to create. Great art supplies abound in the ALEX art line - paints, brushes, crayons, markers, modeling clay, easels, tables. ALEX toys include lots of cool craft kits so your kids can make scrapbooks, ponchos and almost anything else they can imagine. ALEX doesn't stop there - there are imaginative play toys, puzzles, tumbling mats, bath toys and more!

Get your lunch ready to go, because you won’t want to wait to show off this great lunch bag! Design your bag by colouring in the kitty design on the front with the included permanent markers. It will be super colourful, and totally unique!

Have the complete spa-experience right at home with this amazing pedicure set from Alex! Treat your feet with 3 bottles of "kid-friendly" nail polish (which requires no nail polish remover to be taken off), over 100 nail stickers, 2 toe separators (to ensure a professional polish job!), a nail file, and easy-to-follow instructions. It even includes 2 fuzzy spa flip-flop slippers that you can decorate yourself with the 30 felt shapes that are also included! Perfect for parties or just an afternoon at home, this Spiffy Spa pedicure set is a definite treat for your feet!

The flip-flop slippers included in this set are a size 5 and should fit most girls between the ages of 8 - 10.

Transform your hair from plain to punk in minutes with vibrant metallic chalk pens. Apply pen colour on dry hair and these temporary streaks of hair colour are easily removed with shampoo. Once you’ve coloured your hair, just add beads! This fun Metallic Hair Chalk Salon includes all you need for a funky new hair style! The pens work on all hair colours. A fun activity for parties or girls night out (or in!)!

Get nails that pop with sparkly colour and tasty looking designs with Sweet Glitter Nails. It's a nail salon in a box! Paint your nails, then add glitter and sweet stickers. Stick on the appliques and file to your nail shape. No drying time or smudging. You'll be party ready in a snap with this great look inspired by Dylan's Candy Bar! Or, bring the party to you when you invite friends over for nail salon fun.

Who doesn’t like taking “Selfies”? With over 355 pieces included like stickers, shapes, patterned paper, pens, glue, scissors and more, this kit comes with everything you need, just add your own Selfies! #Awesome

Put the final touches on your outfit or just have fun with friends with Sparkle Tattoo Parlor! Temporary glitter tattoos are the latest fashion accessory. Use stencils again and again to create hearts, butterflies, flowers and more! Combine colours of glitter to create your own unique look.

These 4 fashion-licious patterns are just waiting to be coloured in by you! Part of the new Dylan's Candy Bar Collection put together in conjunction with Ralph Lauren's daughter Dylan and Alex Toys, this Colour 4 Sweet Headbands kit comes with everything you need to decorate 4 satiny treat-themed headband sleeves!

The sweetest way to keep your secrets safe! Decorate this lockable diary with 104 stickers and gems, as well as colourful ribbons, just how you want! Part of the new Dylan's Candy Bar Collection put together in conjunction with Ralph Lauren's daughter Dylan, the My Sweet Diary kit comes with everything you need to decorate your own candy-styled journal!

Use this fun kit to create decorative boarders, patterns, and embellishments for your next art project. Make your creations even more special using the included brightly coloured sticky gems and pencil crayons! This box contains all the supplies you’ll need to make the most beautiful crafts, cards, and whatever your imagination can dream up!

Make a pretty scrapbook that can hold all the groovy memories, pictures and cut-outs that will bring a smile to your face. This set comes with 48 pages that you can fill up with your memories. Set contains acid-free paper and comes with 10 sheets of colourful papers. Set comes with a 48 page hardbound spiral scrapbook, 4 patterned and 6 solid papers, 333 stickers, frames and borders, 5 buttons, multi-coloured sequins, 2 ribbons, marker, stencil, zig zag scissors, fabric flower, glue stick and easy instructions.

Add bright streaks of colour to your hair with Hair Chalk Salon from Alex! These cool hair chalk pens along with the metallic beads allow you to get creative with your hairstyles! Plus when you feel like changing up your style the streaks easily wash out! Add more colour to your style with this great kit!

Transform your hair from plain to punk in minutes with vibrant metallic chalk pens. Apply pen color on dry hair and these temporary streaks of hair color are easily removed with shampoo. The pens work on all hair colors. A fun activity for parties or girls night out (or in!)!

Plain earbuds? Not anymore! Turn plain to cool with Wrap It! Use embroidery floss and beads to make colourful earbuds that will rock as much as your music does! Everything you need is included, even the earbuds! Personalize your own or create a special hand-made, one of a kind gift for your BFF!