Quality integration (QI) implies professional quality practices
integrated seamlessly within business leadership and management.
Quality integration includes Quality Management (QM) and Quality
Assurance (QA) that become practical and effective / efficient organizational
procedures through sound professional principles, tools (methodologies),
and infrastructure solutions. All this covers the subject areas
considered within the internationally recognized ISO 9000 standards
and performance excellence models (quality awards criteria).

Quality integration is understood in a broad sense as quality of
management and it covers many specialized management areas for which
there is needs for multi-expertise knowledges. These areas that
from the management point of view are very similar include, for
example:
- Financial management
- Business risks management
- Human resource management
- Information and knowledge management and communications management
- Information security management
- Occupational health and safety management
- Environmental management

These topics may also be beneficial in developing relationships
with customers and other stakeholders (interested parties).

In quality integration the quality expertise is carried out by
organization's internally networked competent resources. There are
many years' international experiences available from general world-wide
movements of quality, and from organizations of different business
branches including enterprises, public civil service organizations
and the third sector organizations. Organization's in-house resources
should be also networked with world-widely recognized experts and
professional organizations. Provision of the in-house quality integration
services based on specified quality integration process cover activities
like training, education, consulting, facilitating, projecting,
"sparring", and mentoring.

The integrated QM model is based on organizational learning (see
figure).

[This
material has been presented in details and in different forms in
differerent seminars
or conferences based on many years' experiences e.g. from the
company case of Sonera Corporation]