Working in Chicago neighborhoods

LISC Chicago

“advanced data visualization”

When we launched the Incarceration Trends Project we needed a technology partner that understood the nuances of justice system data and had the tools to develop an advanced data visualization. With Webitects, we had a partner that worked tirelessly with us to develop a product that shed new light on the outsized growth of jails in every American county.

Design methods

Good design is about solving problems. For many years, we have used and created innovative ways to ensure that a website, application, or process performs well for its intended purpose.

Learning about audience motivations

One-on-one interviews—using open-ended questions and conducted by experienced design researchers—reveal audience needs that will help separate your product or service from the pack or innovate in a new market.

Observing workers doing their jobs

Watching how people do their jobs is very revealing. For instance, gaps in call center software can be discovered by examining the sticky notes that workers attach to their cubicle walls to help them do their work. Observing can also suggest ways to improve knowledge sharing, workflow, and even marketing messaging.

Involving leadership

It’s important that the “right hand know what the left hand is doing.” That’s why we involve “C-level” decision-makers right from the start. Ongoing communication helps create designs that support business goals and organizational culture and get buy-in from leadership.

Testing usability

We sit a typical audience member down in front of your website (or other product), give them a set of tasks to perform, and ask them to tell us what they’re thinking as they do the tasks. This process reveals problems with user interfaces, suggests ways to improve them, and can even glean marketing insights. It also settles arguments about what’s effective and what’s not.

Optimizing across channels

These days, effective communication across multiple channels—website, search engine, targeted email, social media, and online advertising—must be creative, nuanced, and consistent. Our many years of experience in a variety of situations can help you figure this out.

Tailoring interfaces for every platform

Success means providing audiences with easy-to-use, intuitive experiences no matter what screen size or device they use. To ensure this, we conduct extensive testing using a wide variety of devices, screen sizes, and an extensive library of device simulators.

Classifying content using card sorting

A card sort is an exercise conducted with small groups of typical website users in order to learn where they expect to find particular types of content. This knowledge helps us develop an intuitive information architecture and supporting design.

Formulating and supporting a content strategy

A smart organization creates content within a strategy that will advance its business goals. Strategies are very different for selling consumer products, sharing knowledge, or running a political campaign. We will help you create a strong content strategy and will build the supporting publishing tools.

“beautifully designed”

Webitects knows how to take a client’s idea and make it even better. . . They take the time to help their clients clarify their goals. They deliver products that are beautifully designed as well as intuitive to use and maintain. Plus: they are really fun to work with!

Data visualization

Interactive visualizations, including business dashboards—crafted with industry-leading frameworks—bring out the stories hidden in the data.

Email templates and audience segmentation

Audiences can be segmented by purchase amount, category, time, promotional code and type, responses to Adwords campaigns, geography, and any combination of the above. Choose a template, crop images, write copy, and send. Lists can be randomized for testing.

Content management

Staffs are very productive with our intuitive content management system. It’s extensible, flexible, and has editorial workflow with permissions.

E-commerce

Integration with trusted technologies

“a firm pulse on the industry”

They methodically approach each project with enthusiasm and efficiency. Every resolution is fact based and incorporates the client’s needs, and in our case, customer buying behaviors. They are talented individuals with a firm pulse on the industry.

“a valuable and fun experience”

Working with Webitects to design our website from scratch was a valuable and fun experience. We arrived with a vision, and after careful research, helpful storyboards, and a well-planned roll-out, we watched that vision become a reality. I can’t imagine working with a better team.