An ode to Shop RiffRaff… | LGIP Blabbers

Happy Wednesday, my lovelies! I am so ready to be done with this week, and get onto the week from hell (aka four tests the week before Spring break- send prayers ASAP). I thought I would branch out of my usual OOTD posts, and life updates to take a moment to reflect on a brand I am a huge fan of- Shop RiffRaff.

Shop RiffRaff is a brand I admire because they have been able to utilize social media in such an effective way. ShopRiff Raff is a growing small chain of boutiques that are spread across the Southern US. They currently have two locations and a successful online website.

What RiffRaff does so well that inspires my social media is they are so approachable. There’s a few different instagrams that RiffRaff holds- one being their “behind the scenes instagram” dubbed @riffrafhq. This instagram is my fave because I love the fact that customers can get to know the faces behind the website, as well as have a peak into the creative process.

RifRaff also holds another account titled @shopriffraff for their product photos, promotions and that sort of thing. They use their social media in such an affective way by posting multiple times a day with lots of different product and varying posts (some are just plain photos of a product on a model, and some take the product into more of a real life setting- like the top photo).

A post shared by RIFFRAFF (@shopriffraff) on Mar 5, 2016 at 3:01pm PST

My only critique for RiffRaff is that they utilize all forms of social media, including Facebook. I think Facebook has such a wide range of audiences, using it regularly can be helpful in boosting sales.

the girl in pearls

Hi y’all, I’m Madison! I’m a fashion student at LSU who has an extreme obsession with fountain Coke, neutrals and One Direction. Fashion is my favorite form of expression and I love experimenting with my style (on a college gals budget it can be tough). I’m so excited you’re here! Kick iff your shoes and stay awhile!