Glossier Bubblewrap: why this eye and lip cream will be the next cult skincare product

Glossier Bubblewrap is the latest product launch from the cult favourite beauty brand. This time, it’s a multitasking eye and lip cream that promises to hydrate eyes and plump up lips… but does it really work?

Glossier is one of those brands that when a new product is launched, it seems like the whole world stops and instantly adds it to their basket. Their latest offering? A dual-action eye and lip cream, designed to boost hydration and plump the area instantly.

Bubblewrap, £23 that’s available exclusively at Glossier is inspired by a common beauty industry hack: to apply eye cream to your lips.

Why? Because the skin around your eyes and lips is actually very similar. It’s the thinnest and most fragile area of skin, meaning that thicker creams designed for the rest of your face are often too heavy to penetrate these delicate areas. Combine the two and you’ve got yourself a winning multitasking product.

So what makes Glossier’s Bubblewrap so cult-worthy? You’ve probably noticed before that when your skin is dehydrated, your lips and eyes are the first tell-tale areas, making them a prime area for needing a boost of instant hydration.

The rich cream is designed to create an invisible protective cushion to your skin (think: bubblewrap to a delicate package). It’s fast-absorbing and lightweight, meaning it melts into the skin instantly— without leaving a sticky texture or film on the skin, which also makes it perfect for everyday wear under make-up.

With a unique blend of hydrating hyaluronic acid to help draw in moisture and plump the areas— the moisturising formula helps to diminish dehydration lines and smooths the surface of the skin instantly.

Importantly, Bubblewrap is also vegan, hypoallergenic, safe for contact lens wearers and those with sensitive eyes.

We’re expecting Bubblewrap to sell like hotcakes on the Glossier website, and as Glossier products aren’t available in any UK stores, you’ll have to act fast if you want to get your hands on this one.