Proximis, a pioneer of the Web to Store concept and leader in terms of Click and Collect, announced it has raised funds from investment funds 3T Capital (specialized in technological projects) and Naxicap Partners, as well as from key French internet figures such as Jacques-Antoine Granjon and Ilan Benhaim from Vente Privée, and Manuel Zebeida, the founder of Press Index.

One ambition: bolster its position as a key Web to Store player Recognized among brands and retailers for its unique Click & Collect expertise, software publisher Proximis intends to confirm its leading position by offering ongoing innovation and services in line with its consumers’ most recent expectations.

With 100,000 stores equipped and 80 clients including Michelin, Bricorama, Intersport, Optic 2000, Nature & Découvertes, Ikks, Lacoste and The Kooples, Proximis has managed to strike the perfect balance between technology, user experience and performance, and is attracting more and more retailers at a time when cross-channel marketing is being generalized.

A first round to support growth and innovation With double-digit growth for the past 3 years, the Alsace-based publishing company has enjoyed exceptional momentum over the past 12 months. This is due in particular to the development of the Web to Store market, with devices now becoming more widespread across the entire retail sector.

“The funds are intended to increase our production capacity, so as to serve our brands and retailers at the earliest possible opportunity. At the same time, our R&D department will benefit from significant additional resources to guarantee the best Cross-Channel service for our clients” commented Philip Bianchi, CEO of Proximis.

“Cross-channel services are at the core of retailer concerns. Proximis provides concrete solutions for market needs using cutting-edge innovation which will meet certain challenges over the next few years“, confirmed Ilan Benhaim from Vente Privée.

“Their unique Click and Collect expertise and the development of their software suite have meant that Proximis have already been snapped up by leading brands and distributors, enabling the company to be the supplier of choice in this high growth market” added Nicolas Tcherdakoff from 3T Capital.

“The demand for professional Web to Store solutions is growing rapidly. Proximis’ strong leading position make it the best suited company to support the market towards maturity with solutions which effectively meet demands across the whole retail sector, including stores and brands“, says Antoine Le Masson from Naxicap.

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