The ecommerce industry in India has seen exponential growth over the last few years and even though there have been bumps in between, it has always bounced back. This trend is expected to continue, and the industry, valued at $14.5 billion in 2016, is expected...

It’s a good idea to start by looking at the typical demographics of the digital consumers in India.
On an average day, about 40 million Indian consumers are online. The Internet has helped in bringing the urban and rural consumers of India closer. As the infographic...

The Four C’s of Social Media
Finding Intelligence in the Social Explosion
Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from the ultimate focus group and brand popularity contest to a very serious digital marketing platform. As...