David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

Brainshark Announces Android App

Brainshark, Inc., a developer of online and mobile video presentations, released the Brainshark App for Android, which is available for free in Google's Android Market. The app is designed to provide a more interactive experience for users when they view Brainshark video presentations on Android-based smartphones and tablets.

The Brainshark App provides a better browsing and viewing experience on Android phones and tablets, allowing users to more easily navigate presentations, view presentation attributes, download attachments, share presentations with other users, and respond to survey, test, and poll questions. The app also gives users access to a library of elearning content from Brainshark's community.