Have you ever thought about starting a mobile auto repair business? Or as a vehicle owner, have you thought about how convenient it would be for mechanics to perform vehicle services right at your home?

This isn’t a foreign concept. As a matter of fact, there are many auto repair professionals who do just that for a living. However, franchise and independent service shops still outnumber mobile repair businesses by a wide margin.

Mobile auto repair is a very attractive service to many consumers, given the inconvenience of dropping off their vehicle and arranging rides while carless. So why isn’t mobile auto repair a more widely available service?

In this article, I’d like to first address some of the challenges this business model presents, and then explain how it can be successful despite the major obstacles.

Mobile Auto Repair is Not That Simple

In a world of technology and convenience, it’s logical that a mechanic would come right to your home to service or repair your vehicle. However, house-call repairs are easier said than done.

I posed a broad question in a few auto repair LinkedIn groups, such as the one below, and received a lot of valuable input –largely the challenges involved in mobile auto repair– from current auto repair professionals in all different job roles.

Here were some of the common themes across respondents:

Inadequate Infrastructure

Tools& Equipment - Not able to carry all necessary tools or heavy equipment, such as a lift. Having tools and equipment easily accessible at the shop is ideal.

Location - The client may not have the best set up, such as a garage or even driveway. Some office parks and gated communities might not even allow vehicle maintenance and repair on their property at all.

Parts - Obtaining parts can be challenging and time-consuming. Some jobs end up needing additional parts for repairs that were not originally diagnosed.

Insurance/Safety Issues

Leaks or spills of containment can be hazardous if not properly cleaned up

Cost Tolerance

Customers aren’t willing to pay extra for the convenience of house-call services

Many customers believe that rates should be significantly cheaper since the mechanics don’t have shop overhead. However, mobile repair jobs often take longer and there are many other expenses involved.

The overwhelming majority of respondents came to the conclusion that mobile auto repair can work well for diagnostics, basic maintenance, and smaller repair jobs. For jobs that require a lift or specialty tools that are not easily portable, customers should come to the shop.

This makes perfect sense for a one-man operation and smaller businesses, as it’s very difficult to charge a fair rate and still be profitable on larger jobs that require heavy-duty equipment and many labor hours. However, larger businesses with greater resources can offer most, if not all, maintenance and repair services on the road.

There are a couple tech-savvy mobile auto repair disruptors out there who are finding great success performing house-calls for all job sizes with fair and transparent pricing.

YourMechanic

YourMechanic, servicing 2,000+ U.S. cities and growing, performs over 600 different services. Customers save up to 30% in maintenance and repair costs and can schedule appointments 7 days a week. YourMechanic has several operations and logistic teams that take care of booking appointments and parts ordering, allowing their highly-qualified mechanics to focus solely on the maintenance or repair work. Customers are paired with the best-fitting mechanics based on the nature of the job and location of the customer’s home or work. Many of the mechanics in YourMechanic's network can perform services you'd normally expect to be limited to a shop by bringing jacks and jack stands to lift up your car.

I spoke with the CEO and co-founder of YourMechanic, Art Agrawal, about how the business came about and how they have been able to find success despite some of the major challenges mentioned in the LinkedIn group conversations.

“Our initial business model wasn’t centered on mobile mechanics, but was based on fair and transparent pricing," stated Agrawal. "At YourMechanic, we give the same fair price to everyone and show the cost of labor and parts upfront for each service so you know exactly what it takes to fix your car."

It wasn't until later that they shifted their business model to focus specifically on mobile auto repair...

"I began consulting with mechanics to learn more about the industry. I’d assumed that mechanics had to work out of brick-and-mortar shops because they needed heavy-duty equipment and large bays, but when I realized this wasn’t the case, and that mechanics can perform the vast majority of car repair and maintenance work with equipment that can fit in the trunk of a car, the model was quickly changed," said Agrawal. "Now, YourMechanic focuses on mobile mechanics while delivering the same fair price guarantee."

"The response from our customers has been overwhelmingly positive – they can’t believe how easy it is to get their cars fixed and serviced for routine maintenance. It’s completely hassle-free,” added Agrawal.

YourMechanic has continued to add value to their business with a recently launched chatbot for car owners to book appointments or browse tips and advice from mechanics.

ClickMechanic

ClickMechanic, located in the UK, is another great example of a successful mobile auto repair business disrupting the typical brick-and-mortar business model. Similar to YourMechanic, ClickMechanic is less expensive than the average garage or franchise dealer, their mechanics are vetted to the highest industry standards, and they offer efficient online booking.

Andrew Jervis, Co-Founder of ClickMechanic, and his team run a tight ship, assuring they provide the highest quality of work that keeps customers coming back. "With being mobile and conducting the work at the customer's home, it's extra important to be super professional and mindful of where you're working," said Jervis. "Make sure you leave no mess, keep the customer updated and get the work done in a timely manner."

ClickMechanic has continued to grow with mechanics in over 100 towns and cities across the UK, offering a wide variety of services and repairs.

What is the secret to success?

Looking at the examples I’ve provided above, there are a handful of features and benefits that have made this business model successful:

As mentioned earlier, there are many challenges and limitations with mobile auto repair, especially for lone rangers and small businesses. These key features and benefits that have brought success to YourMechanic and ClickMechanic just aren’t possible to replicate without a large enough team. Independent mechanics might look into working for one of these companies as an alternative. The small percentage of revenue these companies take is worth it to avoid some of the logistical headaches that have turned off so many mechanics.

Should we expect to see more of these businesses in the near future? In a rapidly changing industry, it’s definitely not out of the question. For the longest time, buying a vehicle completely online wasn’t even an option and now it’s the industry buzz. So, it’s possible that we see more mobile/house-call auto repair businesses over the next couple years.

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Add A Comment

The startup costs for a mobile auto repair business are minimal, when compared to the amount of overhead that goes into a first-rate auto shop.

Chris Bouchard

I agree that there is definitely less of an initial investment with a mobile auto repair business. However, one of the biggest challenges is the costly insurance policies.

Erik Conway

I'm interested in a mobile Auto repair business and am curious as to what type of insurance is needed?

eddie fierro

Insurance is expensive, as well as federal licensing with bureau of automobile repair, certifications as well as state seller permits and county /city business licenses. Not to mention the cost of merchant services , because it is not convenient if you dont accept all forms of payment, and dont forget marketing etc. Who says mobile auto shops have no overhead.

Chris Bouchard

Thanks for your comment, Eddie. Completely agree that mobile repair businesses have overhead. I had mentioned that there isn't "shop overhead" but many other expenses involved. This is why it can be challenging to run a mobile repair business as a one-man operation.

guest guest

a good post click

Larry Cook

There is absolutely no better time to start a business. In a down economy, EVERYTHING is on sale: raw materials, resources, talent, business services, office/manufacturing/warehouse space… everything.
I always figure that if you can make it in a down period, it only gets better and easier in the future. Surround yourself with the right people, along with encouraging friends and make that good idea happen, I say.

Chris Bouchard

Thanks for the insight, Larry! Are you thinking of starting a mobile repair business?

Stify Morey

Hey Thanks for sharing such an informative post. You have clearly outlined each and every point reading your post.

Chris Bouchard

Thanks for the kind words! Glad you found it helpful!

Derek Dewitt

It is essential that you get your commercial trucks checked out by a professional! Getting prices down to a reasonable number is the real challenge though, even with insurance. Now I know what to look for next time I need car repair services.

Ian C

Great post! any ideas on the software side? how is the quote generated online? what software is used?

Chris Bouchard

Thanks Ian! Glad you found it helpful. I'm not familiar enough with any auto repair software to make a recommendation. However, it might be worth checking out some of the software solutions on this Capterra list http://www.capterra.com/auto-repair-software/ to start your research.

Justin Evaristo

I have been doing much research during the recent weeks; I am also very serious about starting my mobile auto business. What inexpensive/free apps are recommened?

Chris Bouchard

Thanks for your comment, Justin. Unfortunately, I don't know much about auto repair software. Best of luck in your search!

Car therapy

Awesome tips. It is very important for everyone who wants to know about how to be a successful auto repair business.thanks for sharing you experience with us.

Christopher Harris

All of these tips and ideas are very nice. It is very tough to make successful business in auto mobile industry. Thanks for sharing this stuff.
car repair and service center

Isn't a mechanic required to have an automotive repair license and location? What kind of licenses would you need to be able to be mobile?

Chris Bouchard

Thanks for commenting! Yes you would need a few different licenses to run a mobile auto repair business. Some licenses will include a business license, resellers license (for buying parts at wholesale cost), and the mechanic licenses will depend on the state you opporate out of and the type of work you are performing.