In 2010, the Danish brand and design agency e-Types established their own type foundry, Playtype. Today the iconic ‘house of fonts’ boasts with a blooming corporate business, an online type foundry, a flagship store in Copenhagen, an online store and more than 150 global retailers selling Playtype posters, mugs and more. Been a personal fan for long so consider this a tribute and equally a public service announcement to my Londoners reading greyslacks.com as it just so happens that as of today, Playtype is to be found in Liberty!