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Many use social media for marketing our businesses or initiatives. In most cases we are looking for upward movement in our mission to better brand and image. But there are connectivity movements through social media that when used correctly, melts the heart. For instance, when you need a soft-hearted moment or a break from stress, go to YouTube and search “puppies”. So that being said, my thoughts on SocialMedia4Life and helping the Humane Society and animal shelters with adoptions and awareness issues.

The first thing you want to think about is a live streaming camera over your puppies and/or kitty pens. What you do is go to a site like LiveStream and open up a FREE account. Run a USB camera to your computer from the pen and hit broadcast. In the title of the live stream put “New Puppies & Kittens for Adoption – (Shelter name and city)”. Then hit broadcast and you’re up and running. Then embed the live stream on the FRONT of your shelter website.

Just as important is the description area of the video. When these sites ask for a description, this is very important. Write something about the shelter and ALWAYS include the shelters website address – be sure to use the whole URL protocol; “”http://www.YourShelter.com”&#8221;. Then you will be asked to add tags. Tags help with internal site searching so use tags like, “cute puppies, kittens, animal adoption…etc.

YouTube is also a very powerful tool. Take a few minutes to shoot a video about the animal shelter facility. A tour through the facility brings awareness to the shelters initatives…..you know, what it takes to keep it clean, care for the animals and of course, the shelter workers and volunteers. Like on LiveVideo, be sure that you put the name/location of the shelter in the title and write a short “about us” in the description box.