BONUS: Once you have the pixel installed on your website you can verify that it is set up correctly and passing the appropriate data by using the handy Facebook Pixel Helper plugin. Download it here(Chrome only) and for any help using the plugin, Facebook’s documentation can be found here.

Chris Root is a co-owner of eBoost Consulting and works out of our Boulder, CO location. He writes primarily about social advertising and gets overly excited when Facebook releases new targeting capabilities.

eBoost Consulting helps funded startups and established companies grow through search and social paid advertising. Since 2005 our team of digital marketing experts has been running highly successful digital marketing campaigns with a focus on innovation, results and customer satisfaction.