This Is How Much Brides Spend On Their Wedding Dress, On Average

It might surprise you.

May 01, 2017 1:00am

By Natasha Harding

Whether you're married, engaged, in a relationship or proudly repping the single life, every woman knows that wedding dresses don't come cheap. In fact, they're likely one of, if not, the most expensive item of clothing you would ever buy (Chanel Boy bag aside, of course).

But when it comes to pinning down the 'normal' amount that should be spent on a dress, the figure often fluctuates, a lot, depending on who you're talking to.

Now e-retailer Lyst used sales and search data from over 21,000 of its featured brands, along with 100 bride surveys, to get to the bottom of the perennial question.

The results found that brides, on average, spend approx. $1,320 (US $998)on their wedding dress.

What's more, the current price tag is a decided drop from last year, when the estimated figure sat at approx. $1,770 (US $1,334).

The survey also revealed more interesting insights about the modern bride: Not only are they savvier than their 2016 counterparts, they're also being more adventurous with a 30% rise in alternative, white jumpsuit styles.

As for the most popular time to buy wedding dresses online, January is the most popular month. Meaning if you're looking to save some extra pennies towards your honeymoon, start looking for your gown from February onwards; as that's when prices will likely start to drop.