The design was selected from Lego CUUSOO, a crowdsourcing platform that allows consumers to submit ideas for products. Ideas that receive 10,000 votes are then reviewed by the company and the consumer who came up with the idea gets 1% of net sales of the product.

The Ghostbusters idea was selected for production because the Ecto-1 has "broad worldwide appeal and the fact that the model lends itself to challenging and creative building for both children and adult fans," according to the company release.