If you need inspiration for this week/month/year that will change (or validate) your approach to your cam business, this is it.

During an open-table discussion at a recent women’s group meeting I attended, one of the members shared her aspirations to start a business selling handmade, “weird-looking” headbands. What was stopping her, as she explained to the group, was that she really didn’t know “how” to sell them: she felt very uncomfortable with promotion to friends or people in her network, let alone strangers. It was pretty clear that she was still very much in the conceptual stage of development, so the other ladies prompted her with some foundational questions like, ‘who’s your target market’ and ‘how/where do you plan on selling these headbands?’ or ‘how do you plan on marketing this product?’

She didn’t have a cohesive plan in place, nor did she have a decisive answer to any of the questions being posed by the ladies of the group.

The hostess of the group then asked, “Have you ever heard of the Golden Circle concept?”

It’s not what you do, but why you do it.

Think about some of your personal favorite’s that you follow online- brands that influence you, people that you look up to, or accounts that you simply look forward to seeing updates from. Why do you follow them? What ways do you feel like you connect with them? Is it through the words that they say? Is it their personality? Now apply these same questions to your own business.

If you’re keen on Ted Talk’s, there’s a good chance that you’ve run across a segment called ‘Start with Why’ by speaker, professor, and author Simon Sinek. Regardless of whether you’ve already seen this or not, I’d like to encourage you to give it a watch (see video above). In this talk, Mr. Sinek references “the Golden Circle”: why, how, what.

The “why” is the purpose, cause, or belief that inspires you to do what you do. Mr. Sinek’s observation is that most businesses and individuals tend to focus on “what” (the actual product or service) rather than the “why” when it comes to communicating their message to potential consumers. The error in this pattern, Mr. Sinek suggests, is that thinking, acting, and communicating from the outside-in will not inspire others toconnect with you or take action. Rather, communicating from the inside-outwill attract and inspire audiences/consumers/followers who align with your beliefs. This idea can be applied to just about any pursuit in life, but in terms of camming, this is also relevant.

So why is “why” important?

“Why” will set you apart as a unique and individual performer. “Why” will allow you to connect with your audience, and inspire action. Consumers, according to Mr. Sinek, will not buy “what” you do, but “why” you do it. This concept can be applied to every aspect of your business, from your presence on social media, to your actual cam shows, and what you choose to write on your public model profile.

Let’s use a simple example: why members should take you Private.

Approach #1: What>How>Why

I do private shows.

I’m really great at fellatio.

Take me private.

Approach #2: Why>How>What

I’m sensual and very eager and willing to please.

I enjoy taking my time with you in order to fulfill your deepest desires. I am an expert at fellatio.

Let’s connect in a private session.

How does ‘Why’ apply to you as a cam model?

Think about ‘why’ you are doing your shows. Essentially, viewers can enter Private or tip whomever they’d like, so what is it about you that compels your viewers to spend their hard-earned dollars on you? It comes down to your message, and not solely the “what”- the service that you are offering. If you think about it, every other model that is online is also offering a service of some sort… that’s the premise behind the platform. Narrow down the “why” into a genuine message that will translate to your audience, whether verbally or how it is delivered through the text on your profile, or even through your interactions in both pre-show and during an actual show.

What sets you apart as an individual from the thousands of other performers on the internet is you. Let yourself be the driving force for inspiration from the way you conduct your shows, to how you communicate with your audience, and the type of content that you release.

The next time you go live, or send out a tweet, or decide on the theme of the day in your chat room, keep in perspective why you are doing what you do.