Kinney Drugs, which operates 100 drug stores in Central and Northern New York and Vermont, was recently recognized by the American Heart Association as the top fundraiser in its region as it presented the organization with a $17,420 check in support of the “Go Red for Women” movement.

CVS/pharmacy has announced its annual in-store fundraiser for the 10th year to support the St. Jude Children's Research Hospital Thanks and Giving campaign, a holiday program to raise awareness and funds for the research and care provided at St. Jude.

CVS/pharmacy has announced the launch of its annual in-store Advancing Medical Research fundraising campaign to support medical research and help improve the quality of life for those living with amyotrophic lateral sclerosis (ALS).

The Safeway Foundation and Stand Up To Cancer, a program of the Entertainment Industry Foundation, have teamed up to develop a print, radio and digital public service announcement featuring actress and SU2C Ambassador Marcia Cross. The PSA is designed to increase awareness for the fight against prostate cancer.

The American Diabetes Association, partnering with Walgreens and Duane Reade, kicked off its 25th Annual American Diabetes Association Alert Day, a one-day "wake-up call" asking the American public to take the Diabetes Risk Test to find out if they are at risk for developing Type 2 diabetes.

CVS/pharmacy on Monday announced its annual in-store fundraiser for the ninth year to support the St. Jude Children's Research Hospital Thanks and Giving campaign, a holiday program that raises awareness and funds for the research and care provided at St. Jude.

Social media is an important component of ongoing brand marketing, as well as any advertising campaign for a drug store retailer or brand. Integrated communications have the most impact because earned, owned and paid media reinforce and amplify the message. All channels feed off each other; the more frequently a potential customer sees or hears about a brand or retailer, particularly in more than one context or venue, the more likely she is to remember and purchase.

Walgreens dove into the digital beauty space earlier this year with a new and interactive website aimed at providing beauty mavens with real solutions to real makeup, hair and fashion dilemmas.

Walgreens.com/BeautyWithin offers step-by-step advice from beauty pros on how to achieve skin, hair and makeup looks, as well as video episodes highlighting everyday women and their personal beauty challenges.

Safeway on Friday announced the start of its companywide fundraising campaign for Easter Seals, Special Olympics, Rebuilding Together and a range of job training programs that help people with disabilities live fuller lives.

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SPECIAL REPORTS

Are we in the midst of a beauty revolution? Perhaps. It is no secret that the ever-changing beauty category is all about trends, but one could argue that we are embarking on an especially interesting time in beauty as technology is changing the way consumers shop and new innovations strive to break through the noise.

In this beauty report, Drug Store News takes a deeper dive into some of the leading trends that are reshaping beauty.more ...

IN THIS ISSUE

In this issue, DSN examines PricewaterhouseCoopers' "Top Health Industry Issues for 2015;" takes you on a tour of Murad, shares beauty trends and insights and delves into location-based technology and how it is revolutionizing health, retail.Click here to view the issue.