This is an inspiring fable that champions leadership for the Everyman. It is a compelling new story showing what you give and get when you lead.

The story follows down-cast protagonist Mike Keller who, recently separated from his wife and demoted at work, must relocate to a rural factory-town in Texas. There, Mike encounters the deep-rooted traditions of Texas high school football, and in the process learns everything business school didn’t teach him about leadership from the most influential man in town-the local high school football coach.

The book highlights the Four Rules of Leadership: You Get What You Expect, You Get What You Model, You Get What You Reward, and You Get What You Work For. The author advises readers on how to tailor the Rules to their own circumstances.

The book is an engaging, refreshing tale that imparts leadership lessons easily applied to both work life and interpersonal relationships.

Published by Jossey-Bass. ISBN: 978-0-470-91472-4. £12.99

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