Coco Rocha On Her New Show, 'The Face'

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"I've always treated modeling like a job, not a lifestyle," explains my pal Coco Rocha. "You can't rest on your laurels; a model is really only as good and relevant as her most recent editorial or campaign." That philosophy has kept this tour de force going strong for nearly a decade in a business where a typical career span is only a few years. This spring she continues to strike while the iron is hot, starring in Oxygen's new model-competition show The Face, alongside fellow supers Naomi Campbell and Karolina Kurkova.

Considering Coco and I have spent many nights bonding over guilty-pleasure reality shows, it's no surprise that her own television takeover is in the works. "I think The Face would definitely be on our week's list of must-sees," she tells me, giggling. "Though we really do watch too much TV, Andrew!"

Yet I'll surely make room in my schedule to watch Coco, Naomi, and Karolina each mentor their own team of novice models, a job that came
very naturally for my friend. "I've always loved being a big sister to the younger guard. I even teach girls how to pose and walk in my free time," says the 24-year-old. "The surreal part is competing against Naomi, whom I've looked up to my whole career. She was i on the cover of Vogue while I was still in diapers, and now I'm going head-to-head with an icon."

So will Coco's sage advice to her protégés land them on top? "I told my girls that above all else, staying true to their values is worth more than any one job. I say no to more jobs than I say yes. If you don't want to wear fur or go nude, you shouldn't," she says. "You can't please, nor are you right for, everyone. I've had clients tell me I'm too fat and others tell me I'm too thin the very next day." Coco also stresses the importance of being accessible to fans despite past naysayers. "Some told me I was making myself too open and that models should be untouchable,"
she says of her twelve social-media platforms that spawned from a simple online diary she kept for friends and family. "It's been rewarding to blaze the trail for a new generation of models. I love that we don't just have to be mute pretty faces anymore." We'll surely stayed tuned for more Coco!

"I've always treated modeling like a job, not a lifestyle," explains my pal Coco Rocha. "You can't rest on your laurels; a model is really only as good and relevant as her most recent editorial or campaign." That philosophy has kept this tour de force going strong for nearly a decade in a business where a typical career span is only a few years. This spring she continues to strike while the iron is hot, starring in Oxygen's new model-competition show The Face, alongside fellow supers Naomi Campbell and Karolina Kurkova.

Considering Coco and I have spent many nights bonding over guilty-pleasure reality shows, it's no surprise that her own television takeover is in the works. "I think The Face would definitely be on our week's list of must-sees," she tells me, giggling. "Though we really do watch too much TV, Andrew!"

Yet I'll surely make room in my schedule to watch Coco, Naomi, and Karolina each mentor their own team of novice models, a job that came
very naturally for my friend. "I've always loved being a big sister to the younger guard. I even teach girls how to pose and walk in my free time," says the 24-year-old. "The surreal part is competing against Naomi, whom I've looked up to my whole career. She was i on the cover of Vogue while I was still in diapers, and now I'm going head-to-head with an icon."

So will Coco's sage advice to her protégés land them on top? "I told my girls that above all else, staying true to their values is worth more than any one job. I say no to more jobs than I say yes. If you don't want to wear fur or go nude, you shouldn't," she says. "You can't please, nor are you right for, everyone. I've had clients tell me I'm too fat and others tell me I'm too thin the very next day." Coco also stresses the importance of being accessible to fans despite past naysayers. "Some told me I was making myself too open and that models should be untouchable,"
she says of her twelve social-media platforms that spawned from a simple online diary she kept for friends and family. "It's been rewarding to blaze the trail for a new generation of models. I love that we don't just have to be mute pretty faces anymore." We'll surely stayed tuned for more Coco!