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Thursday, October 30, 2014

Vince.

My name is Sharon Duke and I am a Graphic Design Senior. I found out about the
internshipat Vince because I know
bothArt Director and Senior Graphic
Designer there. I had previously
interned for them at Oscar de la Renta.Oneof them contacted mein the spring saying they were looking
for an intern. I had a Skype interview with them and was offered the internship
about a week later.

Vince is a luxury clothing
companythat was founded in 2002. The company’s focus is everyday
iconicand luxury essentials for men, women, and kids. Their
clothing is sold at Neiman Marcus, Bloomingdale’s, Barneys, and Saks Fifth
Avenue.

I worked for their Art
Director, Natalie Clark, and their Senior Graphic Designer, Michaela McKenny, who
runthe creative department.They
oversee anything to do with branding and graphic design.They are in charge of organizing and concepting photo shoots for each season,
designing the website, creating emails,any
application of the company’s logo, and many other things. They are about to
release a new logo for Vince that they designed,
and this summer they had to create all the new collateral for the new logo.

I was their only intern, so I had a lot of responsibilities. I
was involved with a wide range ofprojects
throughout the summer. I was basically assisting with whatever they were
working on, but I was also given some projects to complete on my own with
guidance. Here are some of the projects I worked on: creating their 2014
company holiday card, creating store event invitations, creating email blasts,
creating window graphics for new stores during their construction period,
saving web assets for their website, assisting
with photo shoots, and assisting with completing magazine ads. I worked on
these and a variety of other projects during the summer.

Natalie said that I’m the best
intern they’ve ever had which I feel very proud of because she has worked at four major fashion brands over ten years. She said that I was more than an intern
because people emailed me directly
and could get what they needed without even asking my bosses about it.People in other departments were
recognizing how hard I worked there.

I got to sit in on a lot of meetings where I learned what it means to
be an art director or a senior graphic designer. There were things I learned
which I would never have learned in a classroom setting. Something I learned fromobserving
my bosses was that you need to be really adamant about what you need and that
it’s okay to be demanding.I sat in
on a meeting that theart director
had with a vendor who was producing their new packaging. I was amazed at the
level of detail she looked atthe
bags and boxes with to make sure they were absolutely perfect.Across the board, what made their and my
projects successful seemed to be in
the detail. I learned to really focus in on what I was creating to make it the absolute
best it could be.This internship
was really valuable because I
learned so many things that will help me get a job after I graduate.

This internship helped solidify
my career goals because it helped me to realize how much I want to go into
fashion. I find working as a graphic designer in the fashion industry to be really exciting because
you’re constantly working with both typography and photographs. You get to work
on a variety of creative projects in many different mediums. It’s also
inspiring to be surrounded by different kinds of creatives and to work with people who have incrediblejob experience.