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G P S MARKETING -1

May 2014

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GPS Marketing is the foundation and support structure for all of your marketing efforts. There are 7 fundamental elements to the process which will, if followed, get you further down the road to a successful marketing experience than the current process used by most businesses. Here is the first of 7 Guiding Principals of Successful Marketing in the digital world. The next 6 blogs will encapsulate each one of the other features until you have them all.

The first Guiding Principal of Successful Marketing is:

Ignoring your website can be expensive. As a webmaster I review hundreds of websites every year and Some of them do a really good job of what they are intended to do. The vast majority however, do a really good job at being awful. They are not designed to move your business or visitors to the next level. Usually because they were not structured by a marketing mind.

As many as 40% of businesses do not have a website at all. While you may have gotten away with this in the past you will not get away with it going forward. The changing face and needs of the consumer and the improvements in technology have rendered a neglected or non-existent website as a detriment to your business. You and I are using Google and Bing to find things daily, don't you think your customers are doing the same? The website is as critical as the telephone for businesses. It is the first impression your customers will have. Take the time to turn your website into a customer focused sales machine. If you do not have one, your cometitors may be winning the race.

Your website is an incredible tool for information communication or to market products to a local or world-wide audience. However, once you've made your initial investment and have your site up and running, a much bigger job of updates and maintenance lies ahead. It is simple: If you don't take care of your health, you'll get sick and the same holds true for your website.

Here are four things to consider:

(1) Fresh material added regularly to your site keeps visitors coming back to see what's new. Every site needs to routinely feature creative new content, text, graphics or images, to build the traffic of repeat visitors. Traffic builders, such as these also help place you in a better position with the search engines. To stimulate a growing readership you can add a blog, or special items on a linked page, new graphics that are useful and relevant. Always remember that content is KING and relevant topics reap a tremendous dividend.

(2) Website success is largely dependent on a search engine finding your site and delivering it to the person who searched for some particular key words. Therefore you need to rank in Google, Bing, other search engines and directories. Each is constantly changing the way they rank and display sites, and some search engines will not index your site at all unless your pages contain appropriate meta tags, well-structured content or error-free HTML code. This all requires on-going supervision and interaction to assure that your site remains listed properly.

(3) Technical supervision of your site to keep it running smoothly is important. The cyber-highway also has it's pot-holes and road hazards. You want to make sure your host server is always doing what it's supposed to, that your files and file directory structures remain intact, and that all your links are still functional. Do not forget to review a regular report of site statistics so you will how much traffic you are getting, where it's coming from, and what the visitors are reading. This is neccessary to evaluate the overall effectiveness of your web. Anyone who relies on their site for business purposes should have it monitored often.

(4) Like any tool a website must continually evolve and be refined to meet the changing needs of your audience. Browser versions change creating new technical needs. Are you using or could you use automated forms? Do you have a search tool? Are users able to communicate with you without a struggle? Have you implemented a convenient way to collect names to send updates to? Are there other ways your website can help you build a rapport with future clients or customers?

Maintenance requirements for your website will depend for the most part on the size and scope of what you need to have done. This may be an overwhelming item for you. If so, outsourcing your web maintenance can be a very smart choice. Among other reasons, a maintenance firm such as ours has an unlimited variety of technical resources available, with broad experience and outsourcing saves resource dollars from unnecessary personnel, benefits and office space. Get a free consultation today.

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What Is Marketing?

Marketing is the process of communicating the value of a product or service to customers. The objective of marketing is attracting new and repeat customers.The final stage of marketing is the sale.

Marketing can take many forms and has indeed done so over the years. With the advent of new technology, the marketing landscape has changed considerably and the customer has new expectations.The concepts of push Marketing are loosing ground and pull marketing is becoming the new norm.

Businesses, especially the small business needs to review what they are doing to keep the phone ringing and the doors swinging. SEO, while still important, is taking a back seat to content marketing which we will explore in session 4. We will look at the mobile revolution in session 5 and see how it fits in. Still to come in sessions 6 and 7 will be branding and metric measurements.

Each of these is spread out over a period to allow you to incorporate each into your marketing plan if you wish to do so. You may be doing some of them now and that is great! Keep it up and you will stay in front of your competitors. If you are not using these tools, I urge you to give it some consideration. Ask for a free consultation. It only takes 30 minutes and can be scheduled at your convenience.

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