Gugu Guru, the First Baby Registry to Combine a Personalized Shopping Experience With Consumer Reviews and Industry Expert Input to Deliver "Perfect Match" Product Recommendations for New Parents, Launches Today

NEW YORK, NY--(Marketwired - March 31, 2015) - Founded by Monica Banks, a consultant with a focus on the Mom & Baby industry and mother of two, Gugu Guru was built with the belief that creating a baby registry can be easy and fun for mom, while also highly personalized to her lifestyle and personal style.

Gugu Guru makes an extremely overwhelming baby registry experience feel manageable for an expectant mom by guiding her through the process in a visual and engaging manner. Mom tells Gugu Guru about her style preferences for herself, baby and nursery, as well as her unique lifestyle and product preferences, Gugu Guru then delivers the products best suited to her through a patent-pending proprietary algorithm. The registry experience also includes expert, unbiased overviews along the way to give mom a helping hand as she builds her registry.

"Moms-to-be are extremely overwhelmed with the baby registry process and turn to friends, family, 3rd party reviews and blogs for what winds up being mostly biased advice. Because of this, a new mom often registers for things that are not right for her, creating dissatisfaction and waste in the market," said Monica Banks, founder of Gugu Guru. "Similarly mom and baby brands are facing a very crowded market and it becomes very hard to break through the noise to the 'right' mom. I developed Gugu Guru to overcome the chaos and create an elevated, stress-free and joyful baby gift registry experience for pregnant moms."

Moms expecting twins and triplets will also enjoy Gugu Guru's personalized multiples-specific baby registry -- the first ever of its kind -- developed with the guidance of Natalie Diaz founder of Twiniversity -- the largest global resource for parents of multiples.

The Gugu Guru website was built with heavy input from pregnant moms. All of the site's tailored, limited and definitive product recommendations are organic - wholly based on consumer data as well as guidance from industry experts such as Hollie Schultz of The Baby Gizmo Company, Melissa Schweiger author of the Sephora Book on Beauty and co-author of the Belli Beautiful, April Beach founder of Baby Planner, Inc. and Elina Furman author of over 20 books and publisher of A-List Mom. Product recommendations include leading brands as well as new and emerging brands in the mom and baby space. In the end, every mom, no matter what her style and lifestyle, will be very pleased with her straightforward and personalized Gugu Guru baby registry that allows her to focus on what's most important -- her new baby.

Gugu Guru is the first ever highly personalized baby registry. You tell us about your unique lifestyle and personal style. We find and recommend the right baby products.