How to apply the Circular Experience to improve your business? Learn about the four pillars of the Circular Experience (listening, engaging, improving and promoting) from the success story of the company Domino’s Pizza.

Social media offer a very good opportunity for companies to get to know their consumers’ insights instantly and thus improve their customer experience. Consumers often talk about a brand’s product or service on their social media profiles without mentioning it, and yet they are not aware that the same company may be listening to them. Here’s where social media monitoring comes into play.

When it comes to picking a hotel room, millennials prefer a deal on a picture-perfect room they can share on social media over saving money on a cheaper room. Millennial travelers are now the largest segment of business travelers, taking an average of 7.7 business trips over the last 12-month period.

Again, social media predicted the results, though surprising, better than traditional prediction methods. As much as there is been uncertainty during the last months, social media monitoring has proven its reliability once again. Image: Michael Vadon

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