Sudharsan R

Partner Marketing Lead:- Asia-Pacific & Japan

Dell EMC

KEYNOTE

Thomas Kolster

Mr. Goodvertising, Author, Speaker, Thought-leader

Thomas Kolster is a man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that's become a movement in itself. As a seasoned advertising professional counting more than 16 years he's a vocal voice for advertising and brands as a force for good and his book "Goodvertising" is the most comprehensive book to date exploring communication for good.

He's a globally experienced keynote speaker featured at events like SXSW, Eurobest, D&AD, Epica, ad:tech & Sustainable Brands, a columnist for the Guardian and several other publications and a regular judge at international award shows. As a passionate entrepreneur and change-agent he's launched impact platforms like Cph:Change and Wheregoodgrows.com. The Huffington Post has dubbed him "Inspirational Leader".

Advertising is being fundamentally challenged. Forward-thinking brands are turning away from empty sales pitches and snappy jokes to conversations about what matters to people and planet like water scarcity, unemployment and online privacy. In a radical transparent world there's no room for self-serving brands. Through global examples Thomas will show how brands are turning challenges into success stories where profit goes hand in hand with people and planet, which he dubs: Goodvertising.

Thomas Kolster

Mr. Goodvertising, Author, Speaker, Thought-leader

Cynthia Johnson

Co-Founder at Ipseity, Inc.

Founder at Cynthialive

Cynthia Johnson is an entrepreneur, marketing professional, and keynote speaker. She is Co-Founder at Ipseity Media, a personal brand development and management agency in Los Angeles. Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine's Fastest Growing Private Companies in 2015. In July of 2015 RankLab was acquired by American Addiction Centers where she worked as their Director of Brand Development. She is an advisor to a social good company, DIVONA, as well as nGage.social, an influencer advertising startup. Cynthia is on the Forbes Agency Council, and a member of the Young Entrepreneurs Council. Cynthia was listed as top social media people to follow by Inc. Magazine, top 50 marketers on SnapChat by Mashable, top 12 Female Entrepreneurs that Inspire by Darling Magazine, and top 20 people in SEO by Guardian.

In today's world of reviews, Glassdoor, social media, and blogging, companies must demonstrate and deliver content that delivers insight into their organization and speaks to their people. This presentation will demonstrate how to use your people and your culture to benefit for marketing strategy and improving your employee advocacy.

Cynthia Johnson

Co-Founder at Ipseity, Inc.

Founder at Cynthialive

Dave McCaughan

Chief Strategy Officer Ai.agency

Storyteller @ Bibliosexual

Dave spent most of the last three decades leading strategy planning and research across the Asia-Pacific region with McCann, one of the world's largest advertising and communication companies. In 2015 he established Bibliosexual as an independent consultancy looking at the intersection of people, media and marketing. In 2016 he became one of the founders of Ai.agency, a marketing consultancy that uses an artificial intelligence platform to discover and track narratives and their relevance to brands and businesses.
Dave is originally from Sydney and has since 1995 lived and worked in Bangkok, Hong Kong, Shanghai and Tokyo leading research, strategy and communication campaign development for companies like Coca-Cola , General Motors, L'Oreal, Shiseido, MasterCard, Nestle, Cathay Pacific, Sunstar and many others. He has an extensive history of working on the implications of media changes, is a leading authority on how ageing populations are effecting marketing. Dave also co-hosts MR Realities, a regular podcast on issues effecting market research. He has spoken at over 500 events and conferences in thirty countries.

Using an AI platform for undertaking market research across the whole open to explore and discover which are the most relevent narratives up which to build a brand story, launch new products, build social media content and discover the emotional reaction they project. In any language, any geography and the whole internet. Examples for companies like Shiseido, Abbott Pharma, Lixil, Tesla, Mondelez in countries including Japan, China, Australia, USA, UK, France, Germany, Italy and India

Dave McCaughan

Chief Strategy Officer Ai.agency

Storyteller @ Bibliosexual

Flo Janin

CEO and Founder

BRAVE Agency

Entrepreneur, corporate adviser and award-winning communicator, Flo has over 20 years experience in PR, marketing and brand strategy, consulting, corporate communications, new market entries as well as investor relations for blue chip financial corporations in Europe, Asia and the Middle East. She is bilingual, holding dual French and Australian nationality. Educated in France – where she was born, her international career includes senior corporate communications and strategic marketing positions held in Paris, Sydney, London, Dubai and Doha. She most recently founded "BRAVE", a unique strategic consultancy in Dubai.

Flo Janin

CEO and Founder

BRAVE Agency

Martin Oxley

Managing Director

BuzzBack Europe

Martin has worked in research and insight for 30 years and is driven by the need to better engage with consumers/audiences in an efficient way. He is a graduate in Econometrics and holds the diploma of the MRS.
He has been a regular speaker at ESOMAR, MRS and other industry conferences and has won the best case study at ESOMAR congress. In 2009, he was awarded the MRS Fellowship for his outstanding contribution to the UK research industry.
He has worked for two of the biggest global custom firms IPSOS and TNS. He established BuzzBack's European presence in 2007 because he recognised that clients were demanding a more agile and custom response to their needs, something that large agencies struggle to provide.

It is a 'bitter pill' to swallow but marketing is, almost by definition, not authentic. Given the increasing demand for authenticity from consumers we thought it was time to explore this issue in depth.
Are brands trying too hard to be "authentic"? Orare they being inauthentic at their attempts at being authentic? What does authentic even mean? Can you really have an authentic positioning? Can brands be successful presenting themselves to consumers in a real way? What might be the rewards of embracing authenticity? In this presentation Martin will share some research – from UK, USA, China, Brazil and France - exploring this thorny issue.

* Consumer perceptions, especially what comes to mind when authenticity is

mentioned?

* Visual and verbal cues that trigger associations

* How products associated with authenticity make consumers feel and ways to

communicate or motivate behaviour

* How to talk about and position within authenticity in a way that's meaningful

Martin will leave you with some valuable insights to enable you to look at authenticity in a balanced and considered way.
In his book The Fourth Industrial Revolution to Klaus Schwab, the founder and executive chairman of the World Economic Forum says authenticity is the sensibility of 21st Century so it's much more important than a mere trend.

Martin Oxley

Managing Director

BuzzBack Europe

Ana Plisic

Editorial Director

Hanza Media Native Ad Studio

Ana Plisic is head of award winning Native Ad Studio and Design Thinking Studio a subdivision within Hanza Media, the leading media publisher in South East Europe. Previously she was deputy editor in chief, politics and business editor of the #1 premium daily newspapers. After post-graduate studies in Digital Media Management at Swedish design school Hyper Island in the UK, she has launched the first creative agency and brand consultancy within media legacy publisher and introduced native advertising to the Croatian market. Her work resulted in 3 native advertising awards in Berlin 2016 for the best native ads in the world.

Ana Plisic

Editorial Director

Hanza Media Native Ad Studio

Rotem Dar

Senior International Business Development Manager

eyeo GmbH

Rotem joined eyeo, the company behind the worldwide popular browser extension Adblock Plus in 2015.
His background in online ads helps him to develop new scalable collaborations that allow eyeo to successfully move its Acceptable Ads initiative forward.
Rotem's current position at eyeo in business development puts him in charge of innovative partnerships with various ad-tech companies. Rotem is also a
member of the Israel Bar Association and has a background in corporate and antitrust law.

The rise of programmatic ads, rich media formats and advanced retargeting led to a peak of revenue earnings in the online advertising business.
However, often unconsidered in this new approach are users, who face a poor UX which seldom respects privacy. Users, who choose ad blocking
tools to opt out of this negative experience, can present a new opportunity rather than an obstacle allowing advertisers and publishers to
create a sustainable second ecosystem on the web. Industry leaders who recognize this chance to adopt their advertising strategies based on
user choice and user rights have the opportunity to increase their ROI and their products' image.

Main take-aways for the audience:
• Understand users' wish to browse the web without annoying ads

• Learn how to monetize this sophisticated target group

• Increase your ROI and your products' image by being part of a sustainable ecosystem that respects users' wishes

Rotem Dar

Senior International Business Development Manager

eyeo GmbH

Role Players 2017

Eng.Christian Farioli

Digital Marketing Lecturer

Christian Farioli is a digital marketing pioneer who has formerly worked with Oracle in Italy, Spain and Ireland and as Sales and Marketing Director with Al Habtoor, Dubai.
Christian is an Italian national who has worked on numerous online projects with major banks, event companies and digital marketing agencies. His passion for digital marketing goes back to 2003 when he pioneered the introduction of PPC in Oracle.
He has been working for and awarded by MICROSOFT, ORACLE, AL HABTOOR, major banks, event companies and digital marketing agencies.
He has been launching events, concerts, companies, services and products, and has so far trained almost 4000 marketing managers in the GCC region, from the largest organizations, including Jumeirah Burj Al Arab hotel, Armani, Mobily, Huawei...
"I believe every company needs to be literate in Digital Marketing to succeed nowadays" - Eng.Christian Farioli

Eng.Christian Farioli

Digital Marketing Lecturer

Kandas Kamara

Head - Digital Bank

United Bank for Africa Plc

Kandas Camara is the Head of the Digital Bank at the United Bank for Africa for French-speaking countries.
Originally from Guinea (Guinea Conakry), he holds a Master's Degree in Statistics and Business Intelligence from Paul Sabatier University of Toulouse, France.
Kandas joined the UBA Group in September 2009 after a short stay in Ecobank Guinea where this computer-savvy addict implemented several solutions and automated most manual processes.
As Head of Electronic Banking at UBA Guinea, he launched a number of innovative products, including the first internet banking solution enabling customers to view accounts and conduct online transactions in real time.
Its success leaded to his redeployment to the headquarters of the Group to ensure coordination in terms of sales and support of electronic payments and collection products for all African subsidiaries except Nigeria. This has led to the obtaining of large markets deals in several countries.
In August 2015, Kandas was entrusted with the management of the Digital Bank for French-speaking countries and is therefore in charge of all electronic and digital products.
As a result of his redeployment to the Group in November 2012, the performance of all the subsidiaries in Africa was multiplied by 5. He received several letters of congratulations from the UBA Group Management.

Digital engagement is a combination of various means to engage customer. This can be social media, or simply customer service, or blogging, or marketing or getting customer feedback via digital tools. This presentation will show how to better engage the customers depending on the segment they belong to.

Kandas Kamara

Head - Digital Bank

United Bank for Africa Plc

Aksh Chhetija

Co-Founder

Adsolut Media

Aksh Chhetija is a Web Monetization Expert who Co-Founded Adsolut Media after being in the Digital Industry for more than 4 years.
In this span of time, Aksh has helped numerous Digital Publishing/Media Companies build their revenues online by different ways/strategies which
involve Online Advertising (Banner/Native/Rich Media/Video/In-App). Companies like Glamsham (Biggest& Oldest Bollywood Portal), Games2win
(India's most preferred Gaming/Cricket App) are some of the examples of our Clientele. Apart from this, Aksh is also a Startup Blogger covering
startups/women entrepreneurs of the country and promoting their business.

The presentation will include hardships of the publisher in the everchanging digital industry. How publishers can outsource monetisation to agencies/networks and
focus more on Content (The heart of Digital). Media/Streaming Publishers spending huge amounts to get their users subscribed (Good or Bad strategy ?).
The keypoints to be covered in this presentation would be:
• Understanding Advertising Ecosystem better and focus on which areas will help the Publishers
• How Maximum Monetisation can be achieved
• Indian Publishers Compared to the Publishers of the West (Audience, monetisation strategies, technologies, subscriptions) case studies.

Aksh Chhetija

Co-Founder

Adsolut Media

Dipa Dubhashi

Vp, Product Management

Sigmoid

Dipa Dubhashi heads product management at Sigmoid, a leading big data analytics company. His prior experience includes consulting with ZS Associates,
one of the world's foremost sales and marketing consultancies and founding a luxury fashion e-commerce venture. He advises several start-ups as well as
Fortune 500 companies about architecting and implementing their next-generation big data solutions to drive better business outcomes. Dipa has authored
several books and courses on big data technologies and is a regular speaker at meetups and conferences all around the world.

Dipa Dubhashi

Vp, Product Management

Sigmoid

Saurabh Singh

Chief Executive Officer

Flickstree

Gaurav Malhotra

Chief Executive Officer

ARTHA Animation

Gaurav Malhotra is a cross-dissciplinary creative director & results-oriented entrepreneur with over a decade of experience in animation
industry. He began his career as an Animator with UTV, followed by a 2 year stint in PRANA STUDIOS where he worked on multiple
projects of international repute like Planes, Tinker Bell. Before starting up his own venture ARTHA Animation in 2013, he also served as
"Vertical Head – Animation" at EPIC Studios which enriched his understanding of the animation production process and shaped up his
multi-dimensional perspective of this industry.
His personality is a unique blend of creative leadership and strategic thinking which helped his current venture ARTHA to remain
independent and at the forefront of the Industry while delivering multiple commercial projects and short films, he is also inclined towards
social and awareness films about EBOLA Virus and Solar Campaign promoting solar lights with world known media socialist "Mr.
Firdaus Kharas" for UNICEF. Apart from this he was also volunteered to create a film based on the Red FM campaign of Home for the
elderly.
On top of producing original ideas, his company has an impeccable track record of handling and executing international projects in
different genres, one of the recent project being Jaan-e-Jigar (Raj Mahal Theatre) at "Dubai Parks & Resorts".
Under his leadership and talent for finding creative solutions to problems and delivering award-winning work, ARTHA has garnered
several awards and nominations. The work has been nominated for BEST SHORT FILM Category in the prestigious FICCI BAF
AWARDS and has won twice the BEST AD FILM AWARD in the prestigious "INTERNATIONAL FILM FESTIVAL CHANDIGARH".
As a distinguished speaker he has given lectures and presentations at many events and institutions within India for "Aptech" and as a
custodian of this company he takes all responsibility in nurturing ideas right from their conception to the glorious finale, pulling out all
stops to ensure a quality of world class production.

• How Content Marketing is changing the way Brands are engaging with its audience
• Native Content Marketing and its Impact; from Jagore to Zidd Karo Duniya Badlo.
• Content and Context the two buzz words that cannot be ignored.
The audience can expect on how to bring Nativeness and yet remain relatable while doing Content Marketing. Why and how to create relatable content to bring impact.

Mayur Sethi

Chief Brand Deliveries and Strategy

WittyFeed

Arpit Jain

CEO, Co-founder

GreedyGame Media Pvt. Ltd.

Arpit Jain is the co-founder and CEO of GreedyGame, an in-game native advertising platform. He is an alumnus of IIT Ropar and has previously worked
with PayPal Innovation Labs. Arpit has also led several social entrepreneurship projects such as LabourChowk and FarmFresh, before starting GreedyGame.

Arpit Jain

CEO, Co-founder

GreedyGame Media Pvt. Ltd.

Role Players 2017

Siamack Salari

Founder

Everydaylives Ltd

Siamack Salari is a leading expert in ethnographic and customer journey research, with more than 20 years' experience pioneering developments in the field. After running in-house research units at several major international communications agencies, he created EthOS, the world's first mobile ethnographic research app, in 2009. Since then, he has continued to push the boundaries of customer journey research with the launch of Journey HQ – a breakthrough research tool that provides marketers with unaffected, genuine insight into customers' natural decision-making behaviours. Siamack also lectures in observational research at leading universities in the UK and in France, and has been a visiting fellow at King's College London's Department of Management sine 2014. Siamack's latest project is a crowdsourcing distributed workforce platform for the Indian market, called MobiCrew.

Siamack Salari

Founder

Everydaylives Ltd

Vishikh Talwar

Managing Director South Asia

Kantar Millward Brown

Vishikh is an engineering graduate with an MBA in marketing. He joined the market research fraternity after his post-graduation and has since worked with Mode Research, TNS Mode and GfK. He is currently Managing Director South Asia Kantar Millward Brown with the primary responsibility of ensuring business health & commercial success of the organisation.
Vishikh has a rich & varied experience of over two decades. He has worked with clients across sectors & industries (consumer, technology, media, retail, automotive, healthcare) and in the pursuit of resolving their business issues he has handled a wide spectrum of research studies.
Vishikh is married, with two school going boys. His wife, Charu, is an economics lecturer. And like a true Bharatwasi – he is passionate about movies & cricket. He also enjoys reading.

In the ever changing consumer landscape – brand building is perpetually a 'work in progress'. What are the hallmarks of a strong brand? And what are the key tenets of building a great brand? Have these evolved as well with the changes in consumer & media landscape? These are some of the questions that the talk will try to answer backed with data & relevant case studies.

Vishikh Talwar

Managing Director South Asia

Kantar Millward Brown

Role Players 2017

Christophe Fauconnier

CEO & Founder

Innate Motion

As a white South African growing up under the Apartheid regime, Christophe was often viewed as a little troublemaker. He could never stop challenging narrow-mindedness and scarcity thinking, which lead to problems with several power institutions.
Christophe is co-author of several books like the Naked Consumer Today, Creating Value People to People, Activists Dare to Care and Beyond the Powergirl. He has a masters degree in both Psychology and Marketing and he is a serial entrepreneur. Currently, he is C.E.O of the Innate Motion Group and a board member of African Drive, in/PACT and B Corp Europe.
Bringing human sense to business in a world that applies too much business sense to humans is what he and the folks at Innate Motion do best and Christophe has done this with the people who lead some of the best brands and companies in the world.

In a world where social business needs to be more enterprising due to financial pressures, and for-profit business is becoming more social due to societal pressures, the demand for purpose leadership is mounting. The data say organizational performance is closely linked to what we at Innate Motion call the "dare to care" mindset; those who dare to care for people, planet and purpose are the ones who are gaining the most traction.

Christophe Fauconnier

CEO & Founder

Innate Motion

Denyse Drummond-Dunn

President & Chief Catalyst

C3Centricity

Denyse founded C3Centricity because she saw too many organisations struggling to put their Customers, Consumers, Clients (C3) first.
Sheis a new-age global marketer, combining creativity with technical expertiseand cultural sensitivity. She has >30 years' experience in senior roles in Nestlé, Philip
Morris International and Gillette.
Her book "Winning Customer Centricity" was called a "must-read for today's and tomorrow's marketeers" by Paul Polman, CEO Unilever.
Denyse is an avid blogger on C3Centricity.com and invited guest blogger on many othersites. She was voted atop 5 global blogger on Digital Marketing and Customer Loyalty in 2016.
Denyse holds a BSc(Hons) in Computer Science and diplomas in organisational leadership & innovation. When she's not flying around the world for her clients, she can be found in the air (she's a pilot), under the sea (she's a Divemaster) or in front of a screen. (she's a Geek too!).

Are you frustrated to be spending thousands or millions on gathering customer information but still don't know them deeply? Are your products &
services not selling as well as you had hoped? Do your innovations under-perform? If so, then join Denyse Drummond- Dunn and discover how to exponentially
grow your business through deeper customer understanding. In this action-packed session, you'll learn:

• The five things most organisations forget to do when trying to develop insight, which dooms them to failure.

• How to lead a Customer-First Strategy and get more impact within your organisation.

• The four areas of the business you must review to become a Customer Champion.

• The one "Magic Question" that if used, will catapult your company on its journey to customer centricity.

Denyse Drummond-Dunn

President & Chief Catalyst

C3Centricity

Role Players 2017

Adam Bow

Head of Content

Carat Content

Adam has been developing stories in the entertainment space for over 10 years. He is the executive producer and creator of Family Fun Show in China which airs on Tencent in July. He leads a group of highly talented creatives focused on original productions and branded content across Asia. Possessing a broad range of creative-storytelling skills from short form digital series to long form tv series, Adam created and oversaw the production of multiple Oreo campaigns featuring local music artists Zee Avi, GAC and Up Dharma Down. In addition to being a strong creative writer, he has also pushed the standard of production quality across most of his projects which are visually stunning. He is now working on non-branded entertainment properties and IP including currently filming a documentary on the mountain bike culture across Asia.

In order for marketers to engage audiences on an emotional level where their true passions lie they need to become the entertainment, instead of the disruption of entertainment. To become the entertainment marketers, need to invest into longer form storytelling, reframe their narratives and where their brand story authentically fits. I will talk about the fundamentals of developing stories from passion points instead of product functionality and the business impact moving from category to culture.

Adam Bow

Head of Content.

Carat Content

Andreas Hauke

Chief Executive Officer

Hauke Digital Productions CC

Andreas Hauke matriculated in New York and graduated from the Vienna Business School with Marketing as his Major. He started off as part of the Brand Team at General Motors in Vienna. Andreas moved to South Africa in 2004 and worked as a Marketing Specialist and started his own company, Hauke Digital, which today produces high-end corporate films, adverts and event productions with a branch in Gauteng & the Western Cape. Andreas has extensive experience in video, blogging and marketing. His company has also expanded to the design and development of websites. His company runs a few success lifestyle blogs and organizes annual networking events for small creative businesses to improve their skills. Today, Andreas is a keynote speaker focusing on video marketing.

Our society has changed. Studies show that the attention span of humans is decreasing as modern technology and especially online videos (such as YouTube) are increasing. The average person spends less than a minute on a website and to grab their attention you need to entertain them. Video is quickly becoming the preferred media and will improve your marketing in every essence of your business. In his presentation he will show you how to produce a video with a large, small or non-existing budget and how to produce your own marketing clips for your website. He will also show you tools to share and successfully post your videos on the Internet, discuss YouTube vs. Vimeo, explain which one you should use and why and, show you easy ways to drive more traffic to your site.

Partners

Media Partners 2017

Africa Outlook is a digital and print product aimed at boardroom and hands-on decision-makers across a wide range of industries on the continent.

With content compiled by our experienced production team ensuring delivery to the highest standards, we look to promote the latest in engaging news, industry trends and success stories from the length and breadth of Africa.

The magazine is owned and published by Outlook Publishing, who also produce global business titles, Asia Outlook and Europe & Middle East Outlook, providing a superb platform for advertisers and media partners to showcase your services and place you in the hands of the continent's most influential people.

Europe & Middle East Outlook is a digital and print product aimed at boardroom and hands-on decision-makers across a wide range of industries in the region.

With content compiled by our experienced production team ensuring delivery to the highest standards, we look to promote the latest in engaging news, industry trends and success stories from the length and breadth of both Europe and the Middle East.

The magazine is owned and published by Outlook Publishing, who also produce global business titles, Asia Outlook and Africa Outlook, providing a superb platform for advertisers and media partners to showcase your services and place you in the hands of the continent's most influential people.

Asia Outlook is a digital and print product aimed at boardroom and hands-on decision-makers across a wide range of industries on the continent.

With content compiled by our experienced production team ensuring delivery to the highest standards, we look to promote the latest in engaging news, industry trends and success stories from the length and breadth of Asia.

The magazine is owned and published by Outlook Publishing, who also produce global business titles, Africa Outlook and Europe & Middle East Outlook, providing a superb platform for advertisers and media partners to showcase your services and place you in the hands of the continent's most influential people.

"As the first 'pure' digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today's marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

We're independent and not-for-profit and guided by Advisory Council. Our purpose is to make "work and working lives better". And at a time of unprecedented change, we have the vision, the agility and the strength to make a real difference to the CMO community; business and the economy.

Entries once sent cannot be withdrawn under any circumstances.
The organisers reserve a right to alter or change the program or its content and title without assigning any reason whatsoever.