According to Flurry, 3 percent of consumers spend money within free games on mobile platforms and shell out an average of US$14 per transaction*.

Seventy one percent of these transactions are under US$10 in cost, 16 percent are between US$10 and US$20 and 13 percent are over US$20.

The average of US$14 per transaction is elevated due to 5 percent of these gamers spending at least US$50 a transaction.

In addition, a 99-cent transaction occurs only 2 percent of the time while the most common transaction is at the US$9.99 level.

Over half of the revenue generated from freemium* games comes from the top price bucket upwards of US$100. About 30 percent of revenue comes from people spending less than US$10 a transaction. Flurry also estimated* that gaming on Android and iOS accounted for 34 percent of the U.S. handheld gaming market in 2010, up from 1 percent in 2008.

In an earlier report, Flurry also found that 65 percent of the games of the top 100 grossing iOS games used the freemium model. Apple takes 30 percent of the revenue generated by free-to-play games.(SD-Agencies)