Character Development

Illustrations are created digitally and can be quick storyboard style sketches to detailed images. I can work with you to develop the perfect persona for your advertising pitch, product mascot or video character.

Fuel Communications commissioned character and persona development for new services for an existing global credit product pitched at top 4 banks.

What better way to advertise concrete waste water tanks….you turn them into cartoons! Coastal Wastewater Systems in QLD, wanted to inject some humour into their next round of advertising. Based on problem areas tanks owners can face, 7 versions were designed. My favourite is the ‘SMELLY’ tank.

Recovery Partners create videos as part of their WHS training programs for clients. Some programs need specific characters to attract attention and relate to their targeted audience.

I developed a ‘folder’ character for JanusSEAL, a product of JanusNET. The aim was to soften and add humour to the dry IT terminology.