On the other hand, perhaps we shouldn't be too surprised about this, given that Disney's Epcot Center has a pavilion called "Universe of Energy," which was sponsored from 1982 through 2004 by ExxonMobil, and which included pro-fossil-fuel propaganda like this comic book aimed at kids. In other words, Disney has a long tradition of marketing the wonders of fossil fuels to kids.

SPI ’13 is going to be a busy one for Tigercomm. Our founder, Mike Casey, will be sharing the wisdom we’ve gained helping clean energy businesses scale up at Start-Up Alley. Here are details on his two sessions at:

Thus, on clean energy, the emphasis might be how it helps make you self-sufficient and not reliant on your local utility, or how it can save you a lot of money in the long run or how it can free America from dependence on oil-exporting countries that are not necessarily our friends

For anyone concerned with the optimal approaches to marketing cleantech - as well as approaches to avoid - a story which appeared yesterday on NPR is well worth passing along. First, a few highlights from the story.

Recently, I read a fascinating article on green marketing (Promoting the Value of Sustainably Minded Purchase Behaviors) by Professors Cathy Hartman and Edwin R. Stafford of the Center for the Market Diffusion of Renewable Energy and Clean Technology at Utah State University. The gist of the argument Stafford and Hartman are making is threefold:

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We agree with the conclusion reached by PV Magazine, that although growth in renewable power in the United States is increasingly driven by non-RPS factors, "[t]his does not mean that RPS policies are not important."

Here are some key points from a new study by the Brattle Group for NRDC, entitled "Advancing Past 'Baseload' to a Flexible Grid," which argues that far from being a problem, a higher share of clean energy is actually a great opportunity for a wide variety of reasons.

In sum, the future looks extremely bright for clean energy, and for cleantech more broadly. The question isn't whether these sectors will grow rapidly, but simply how rapidly they'll grow. On that, we'd argue that EIA is far too conservative (or pessimistic, if you prefer), while BNEF is quite possibly too conservative as well, although they appear to be much closer to the mark than EIA's typically bearish-on-renewables, bullish-on-fossil-fuels forecasts.

According to a new report by the Energy Storage Association (ESA) and GTM Research, the U.S. energy storage industry is on fire, having just "deployed 71 MW of energy storage in Q1 2017...up 276% from the 18.9 MW deployed in Q1 2016," and with a lot more growth on the way.

See below for video of Chris Brown of Vestas, keynoting the opening session on day two of WINDPOWER 2017, concluding today in Anaheim, CA. According to Brown, who is completing his tenure as Chair of the American Wind Energy Association (AWEA), the next five years will be the "best five years of your life" for the wind power industry.

But wind and other major cleantech sectors rely on distribution-only or distribution-mostly strategies that leave most of the marketing communications (“marcom”) power of these tools on idle. This year, we looked at why that happens. A few external drivers explain a lot.