BRIDGING THE GAP BETWEEN NON- AND FOR-PROFIT

Joining forces with the advertising industry to make positive change.

WHAT WE DID

Strategy

Fundraising

The ChallengeEveryday people work to push frontiers in international development and sustainability, quietly making our world a better place. But their stories of hard work for incremental change often get lost in the media din that is ever-present in our modern lives. The Bill and Melinda Gates Foundation and Cannes Lions International Festival of Creativity wanted to do something to change the dialogue about foreign aid. Their goal was to gather ground-breaking ways to bring stories of successful aid efforts to life. They solicited ideas from around the world and brought those with the most promise together for a workshop session, where ideas could be shared and improved among groups of exceptional creative talent.

The OutcomeWe were one of ten applicants selected to attend a special session in Seattle to work with leading advertising creatives, including winners of the Cannes Lions Grand Prix – a top prize for creativity in the advertising industry. Together with these ad masters we took an invaluable look behind the curtain, learning from those most brilliant at changing human behavior through creativity. For us the end of the two-day session resulted not only in powerful ways to tell stories about the benefits of international development, but a changed worldview on how best we can engage people through the power of creativity. We continue to engage creatives from the corporate world to help us further our mission to connect people to science.

ENGAGING THE MASTERS OF INFLUENCE

THE WORKSHOP

Invited to a special workshop session at the Bill and Melinda Gates Foundation, we learned from creative giants of the advertising world and strengthened our storytelling muscles. We continue to involve these and other creative masters from the industry to create better communication products that connect people to science. Watch the Cannes Chimera video to learn more about this exciting initiative.

THE WORKSHOP

Invited to a special workshop session at the Bill and Melinda Gates Foundation, we learned from creative giants of the advertising world and strengthened our storytelling muscles. We continue to involve these and other creative masters from the industry to create better communication products that connect people to science. Watch the Cannes Chimera video to learn more about this exciting initiative.