Trade secret: Make the connection

September 18, 2017

How to ensure your messages really hit home

Simply spouting off your key strategic messages without considering the context in which they will land with your target audiences is doomed to failure. Indeed, as Ken Haemer said “Designing a presentation without an audience in mind is like writing a love letter and addressing it ‘to whom it may concern.”

The trick is spend time tuning in to and understanding the needs of your audience; then translate your messages to meet their needs, e.g. As an organisation, we want to ‘x’’ and I know you’re concerned about ‘y’ which means we need to do ‘z’.