Case Study

PrinceHITnRUN Store

The Challenge

Develop an online pop-up shop for a collection of exclusive, limited-availability merchandise from The Prince Estate. Musictoday had just a few days to maximize this opportunity with the store launching November 29, and closing December 3, 2017.

The Concept

Musictoday designed an online pop-up shop and a multichannel digital campaign leveraging social media, display, text and shopping ads, and email. The Prince Estate team focused their efforts on PR coverage.

The Results

An impressive 42% of store revenue was attributed to Musictoday’s digital marketing efforts while 31% due to PR coverage. We saw an overall conversion rate of 4.2%.