Sex, booze, or Amazon? For some millennials, the choice is easy: online shopping.

44% of millennials said they would rather give up sex than quit Amazon for a year, according to a new survey from Max Borges Agency. And, 77% of those surveyed would choose Amazon over alcohol for a year.

Max Borges Agency polled 1,108 people from the ages of 18 to 34 who had bought consumer-tech products on Amazon in the last year.

Millennials prioritizing Amazon over sex and alcohol is just one sign of the e-commerce giant’s dominance.

Amazon was named America’s most loved brand for the second year in a row in Morning Consult’s annual report, released Wednesday. And, earlier in December, the company briefly became the world’s most valuable public company, reaching a market capitalization of $865 billion – ahead of Apple’s $864.8 billion valuation.

The e-commerce giant has dealt with backlash in recent months. Thousands of Amazon workers across Europe went on strike on Black Friday, to protest what they called “inhumane conditions” in warehouses. In October, the company announced it would raise the minimum wage for all of its workers to $15 an hour, after being slammed by politicians such as Sen. Bernie Sanders.