The report defines and segments the food fortifying agents market on the basis of various types, applications, and regions, with analyses and projections of the market size of each of these segments in terms of value and volume. It also identifies the driving and restraining factors for the food fortifying agents market with an analysis of the trends and opportunities in the market.

Dietary supplements to be the fastest growing application of the food fortifying agents market during the forecast period

The dietary supplements application of food fortifying agents is expected to grow at a comparatively higher CAGR. The dietary supplements segment is growing due to the scientific evidence proving that dietary supplements with fortified nutrients is beneficial for the overall development of the human body. The bulk food items segment has been estimated to lead the market in terms of both value and volume mainly due to the large quantity they are used in.

Minerals: The most widely used type of food fortifying agents

The minerals segment accounted for the largest share in the food fortifying agents market in terms of volume. However, the vitamins segment of food fortifying agents dominated the food fortifying agents market in terms of value. Probiotics is projected to grow at the highest CAGR from 2015 to 2020. Growing research and consumer usage, along with the potential health benefits of minerals and vitamins to support the body’s growth & development, which benefits in health improvement and a variety of other conditions, are driving the demand for minerals and vitamins.

Asia-Pacific is projected to be the fastest-growing region in the food fortifying agents market

The North America region was the largest market for food fortifying agents in 2014. The Asia-Pacific region is projected to be the fastest-growing market for food fortifying agents during the forecast period. The market here is driven by increasing consumer awareness and growing incidences of chronic diseases such as high blood pressure, cancer, cardiovascular disease, and Alzheimer’s disease.

China dominated the Asia-Pacific market for food fortifying agents owing to the rapidly aging population and the growing incidences of chronic diseases. India is the fastest-growing market in the Asia-Pacific region.

This report studies marketing and development strategies, along with the product portfolio of leading companies. It includes the profiles of leading companies such as Cargill, Incorporated (U.S.), Royal DSM (The Netherlands), CHR. Hansen Holdings A/S (Denmark), E. I. du Pont de Nemours and Company (U.S.), BASF SE (Germany), Arla Foods (Denmark), Tate & Lyle (U.K.), Ingredion (U.S.), The Archer Daniels Midland Company (U.S.), and Nestle SA (Switzerland). The key players in the market are focusing on new product launches to strengthen their market hold and their product portfolio.

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