Operations simplified at Bingo.com

Toronto-listed online bingo provider Bingo.com has come to the conclusion that buying its distinctive domain is a better bet than renting it, paying shares to the value of $900 000 for ownership to the former owner Bingo Inc.

Bingo Inc., allowed Bingo.com to use the domain for some ten years in return for a payment equal to 4 percent of gross profits since January 18, 1999.

The companies agreed on the acquisition value of the domain after an assessment by an independent third party, which suggested that the value could be as high as $1.4 to $1.6 million.

Bingo.com chief executive Tarnie Williams said: 'The successful acquisition of the remaining domain name payments owing to Bingo, Inc., at a substantial discount to the independent valuation, is another step in simplifying the operations of Bingo.com and a further strengthening our balance sheet.'

Slots.com recently sold (it is believed to the Bodog group) for $5.5 million.

Unibet holds a 25.9 percent in Bingo.com, which it bought earlier this year for $2.5 million .