Online Job Search: Evolution or Revolution?

As online search grows, the way people find information and use devices is dramatically changing. Today, people switch between devices at different times of day and the share of device page traffic on a typical workday can be described as follows:

Late Night (12AM – 7AM) - Early Morning

Mobiles brighten the commute

Daytime (10AM – 5PM)

PCs dominate working hours

Early Evening (5PM – 8PM) - Prime (8PM – 12AM)

Tablets are popular at night

The job search is thus evolving. It is becoming increasingly mobile: 54% OF GLOBAL TRAFFIC IS MOBILE !

When you ask jobseekers what is important, they tell you what really matters to them:

Offers job listings that are relevant to me (81%)

Offers me the best chance to get hired (80%)

Is easy to use (78%)

But also,

Uses the latest technology to help people find jobs

Is the preferred site employers turn to when they need to fill open positions

How can you navigate search & mobile to get the right candidates to apply? Job search is simple and every search starts with 2 simple word: What & Where.

Enter type of job & location

Search results

View the job

Apply

But there are 3 conversions that need to be optimized:

The right job seekers find your jobs

The right candidates click on your job

The best candidates apply to your job

So what makes some companies great at search?

They master the science and art of job content:

The Art in concern: Using job descriptions to attract the right candidates

They don’t let ‘’bad’’ application processes filter out the best candidates:

They are careful not to lose good candidates to overly complex application processes

They make it easy for candidates to browse and apply on mobile devices: 25.3% Mobile Only (24.6% Mobile + Desktop & 50.1% Desktop Only)

Today, the mobile experience matters more than ever and jobseekers can be frustrated by a ''bad''experience which would be unproductive use of these application processes.

They grow their employer brand online:

Your brand determines your candidates:

☞ 83% Say reviews impact where they apply ☞ 46% Say company reputation has a big impact on decision to accept a job ☞ 5% Increase in apply rate when employer reviews are available

Managing your brand:

☞ Encourage reviews ☞ Upload photos ☞ Promote your brand

They use the data they have to dramatically improve performance to:

Evaluate how jobs are performing

Learn from competitors

Use job trends to perfect job content

And finally they track: Source of hire, cost per hire, time to hire...

So, Online Job Search? Evolution or Revolution? :)

SOURCES: TeslaDuo & Partners

Tesla Duo is an international online recruitment platform that brings together jobseekers and recruiters. Our team is passionate about matching the right person to the right job and uses all its resources and expertise to guide you through the process.