Brand in Focus | Nor-Folk.

I have a natural affinity for Norfolk, with my long, long, long, long, long (etc) lost ancestor’s naming their own land in Norfolk with our very own family surname – Briston. But it was Nor-Folk, the brand, who I fell in love with on Instagram last year (@Nor_Folk). Not only is this a brand that is founded by a Husband-and-Wife design team, but its an effortlessly cool brand to boot. Fiona and Bobby, along with their super-stylish (and super-cute) son Stanley, live in the most incredible of homes;and together they are The Nor-Folk. They’re a design-led lifestyle brand, who design and print their own clothing range, collaborate on Homeware & Gifts and feature local Norfolk contributors on the Journal.

As someone who has a very definite WORK HARD attitude, in all things in life, I thought that the ‘Work Hard’ Adult Tee was a proper piece of me. Of course, I found the #Twinning combination of ‘Play Hard’ Kids’ Tee completely irresistible and ordered both as soon as we were finally moved in Berlin. (Play Hard, a perfect slogan for my little one who cannot wait for play time!).

Eli was given the ‘Hello’ Tee as a gift from our lovely friends at Christmas (lucky boy!). Sadly, it wasn’t quite the right size. So I got in touch with Fiona (who I didn’t expect to be working over the festive period) and she replied at lightening speed. As the tee was purchased in the UK, but we’re now in Berlin, it made sense to send the new size of this wicked tee directly to me. After just a few emails all was arranged and a few days later the replacement tee was on my desk in Prenzlauer Berg. A really small team, but a team that fundamentally strives for customer care.

Both of these Tee’s are available in Black or White options, for the ultimate in minimal monochrome styling. I love that all the designs are unisex too. With my Mama-head on, I might also add that these cotton tee’s wash exceptionally well and are just so wonderfully soft. The three styles we own are all made in the U.K. and are finished with the hand printing in Norfolk itself. Which is just ace of base.

There’s something a little bit special about buying products from a family-run business; whether that be a Husband-and-Wife team or a Mum/Dad-preneur. You’re not funding a corporate machine – you’re supporting real people. A real family. And that feels really good.

Wishing Fiona, Bobby and the Nor-Folk team lots of luck and adventures for the exciting year a head. We look forward to seeing the brand grow from strength to strength!

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