General Studies/Transfer Studies-Advertising Concentration

This program provides graduates with an associate degree in General/Transfer Studies that will lead to a bachelor’s degree in Advertising.

What You’ll Learn
A concentration in advertising prepares students to create advertisements, plan and execute media buys and complete campaigns. The advertising program trains students for agency work, including publicizing products and services for companies and organizations. See the current advising sheet for more details.

Credits Required: 62 hours

Credential Earned: Associate of Arts

Career Settings
Overall employment in advertising, marketing, promotions, public relations and sales managers is expected to increase by 13 percent through 2018. Graduates establish careers as advertising and promotions managers, marketing and sales managers and public relations managers.

Program Outcomes
-Demonstrate the ability to think critically and creatively
-Apply analytical reasoning across academic disciplines
-Demonstrate proficiency in oral and written communication
-Demonstrate information literacy and technological competency
-Recognize and appreciate diversity, historical viewpoints, and the global perspective
Cultivate ethical values, personal wellness, and personal learning strategies
-Demonstrate leadership skills through civic engagement
-Learn to compare and contrast mass media to other forms of communication
-Understand how current trends of conglomeration and technological advances are affecting the mass media
-Improve writing and critical thinking skills
-Explore various career opportunities available in the mass media
-Apply knowledge of public relations skills by creating a media campaign
--Understand the importance in marketing from a public relations viewpoint