Victoria’s Secret Stores, Russia

15 Apr, 2019

Auvix scooped the 2019 InAVation Award for Retail with its project across two Victoria’s Secret boutiques in Moscow and St. Petersburg. Womenswear brand Victoria’s Secret recently drafted Russian integrator Auvix to overhaul display systems and audio at its flagship boutiques in Moscow and St. Petersburg.

Market

Country

Digital Signage

Russia (Moscow and St. Petersburg)

Huge videowalls accompanied by punchy sound were planned for each of the stores. All AV equipment had to integrate with existing systems used by the retail brand. Remote management capabilities were necessary and audio and video broadcasting had to work independently.The Moscow store, located at the Evropeisky Shopping Centre covers just over 1,500 sq m, spanning a semibasement and a ground floor.The two floors are connected with a staircase and Victoria’s Secret wanted one of the videowalls to be installed partially behind the stairs. A further two videowalls are located in the store’s beauty selling area and near the cash tills.Signal routing and extension is handled by Lightware products centred on a Lightware MX-FR33L digital crosspoint video router frame.