Step One for New Finance Magazine: Learn How to Subtract

That was the subject line of a reader email, noting Portfolio's** "exclusive offer" to new subscribers, as previously analyzed by Gawker. You could optimistically suggest that Portfolio is factoring in the cost of the umbrella, but we don't think so. We were once told by the editor-in-chief that she didn't understand why anyone reads blogs--"they're like listening to the crazy guy on the subway rant!"--so we're not particularly optimistic that our basic arithmetic skills will be taken any more seriously than the ravings of a mentally ill person who happens to be taking public transportation, but just in case: $59.88 - $12.00 = $47.88. ** We can't be bothered to replace the "f" with the inexplicable little Dutch florin, so just imagine that it's there.