New Rolls-Royce Dawn has Black Badge attitude

29 June, 2017, 21:12 | Author: Yolanda Murray

Rolls-Royce's Dawn may carry a name that evokes light, but the British luxury auto maker has extended it's dark "Black Badge" to include the convertible - as part of a mission to attract younger affluent customers.

Set to debut at the Goodwood Festival of Speed this weekend, the Black BadgeDawn is (as the name would suggest) all murdered out in black. Multiple layers of paint and lacquer have been applied and hand-polished in a process that amounts to the most exhaustive painting and polishing process ever used for a solid paint colour.

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"Black Badge has already distinctly amplified the characters of Ghost and Wraith motor cars, placing them into consciousness of those that seek a commanding presence in the objects they commission". As a homage to one of Rolls-Royce's pioneer patrons, Sir Malcolm Campbell, the numerous speed record holder's "Infinity" logo is embroidered into the car's rear waterfall to mark his restless spirit that defines the Black Badge attitude. Considering that a new Rolls RoyceDawn costs £264,000, we'd expect the Black Badge version to price in even higher.

The engineers at Rolls-Royce did not leave the engine bay untouched either. Rolls-Royce didn't say how much the Dawn Black Badge costs, but considering a standard Dawn starts north of $340,000, it's not going to be cheap in any sense of the word. Further chrome surrounds the large front grille, boot lid finisher, exhaust pipes and air inlet finisher.

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The brand says Black Badge "is an alter-ego for our marque that captivates the disrupters, the innovators and those that accept no limitations".

Inside there is mandarin-coloured accenting that helps lighten-up the dark surroundings and includes a strip of orange lighting at hip-height to illuminate the cabin at night - something Rolls-Royce claims is evocative of the sunset. Inspired by Rolls-Royce's aviation heritage and echoing advanced production techniques for stealth aircraft, threads of aircraft grade aluminium are woven together and then bonded in carbon fibre.

It isn't just visual splendors either, as Rolls-Royce has tweaked the Dawn's 6.6 litre twin-turbo V12 to make an additional 30 hp (30 bhp) for a grand total of 601 hp (593 bhp). The Dawn's suspension and eight-speed ZF satellite-assisted automatic transmission have been adjusted to create a more "dynamic" driving experience.

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