While content marketing has been a viable and effective marketing avenue for many years, the overall landscape has been gradually refined over time. Today’s content must effectively address the customers’ needs; however, it also must be delivered when and how they want to receive the message.

One of the best steps to keep up with this evolving landscape is to incorporate video marketing into your efforts. Video content should naturally be relevant to customers, but it should also be delivered in a flexible way that is ideal for those who are constantly on-the-go.