Cindy Rodman of Fairport gets sweet potatoes from a vendor during a winter market sale in Fairport.

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You walk through a cafe and into a soap factory before you find the newest addition to the locavore food scene: the East Side Winter Market in Penfield.

Inside this industrial park building at 2555 Baird Road is not only the aroma of homemade soup from the cafe, but also the sight of brilliant purplish-red cabbages, artful pyramids of potatoes, and golden-brown bottles of honey and maple syrup set out on tables staffed by local farmers.