New features include a state-of-the-art accommodations search tool that is the first of its kind in central Oregon. It also boasts numerous sample travel itineraries, an interactive map, region-wide calendar of events, extensive blogging, enhanced imagery and videos. There is also a downloadable visitor guide.

Alana Hughson, president and CEO of the Central Oregon Visitors Association, said that industry research, partner input, site traffic and consumer feedback were used to develop the site.

With the four major co-op campaigns launching before the end of March, central Oregon is ramping up its marketing efforts in advance of the spring and summer tourist seasons, according to the news release that announced the website launch.

Travel Oregon’s “The Seven Wonders of Oregon” co-op campaign highlights Smith Rock and Crater Lake to national and international audiences, as two of the state’s seven natural wonders.

The new site is built with the most current web platform and digital technology available, according to Hughson. Digital space evolves daily, so COVA will continually implement enhancements to ensure the site remains the most comprehensive visitor information resource for the consumer and the region.

The Central Oregon Visitors Association has been the non-profit tourism destination marketing association for central Oregon since 1971. Supported by nearly 500 member businesses and operating with an annual budget of more than $1.8 million, COVA manages tourism advertising, marketing, promotion, public relations and industry relations on behalf of the central Oregon region.

For more information, visit online at visitcentraloregon.com, in person at 705 S.W. Bonnett Way, Suite 1000, or call 800-800-8334.