3DTVs to make up 10 per cent of Sony telly sales

Sony expects 3D TV shipments to reach 10 per cent of its total LCD TV shipments of 25 million units by the end of the year. Kenji Sakai, chairman and managing director of Sony Taiwan told Digitimes that the shipment share is expected to increase to 40 per cent in the next fiscal year.

Kenji is keen to make Sony is looking to become the leading vendor in the 3D market and the company has been setting up 3D technological centres in order to boost the popularity of 3D products.

Kenji said that Sony's outsourcing orders are expected to reach 50 per cent of its total LCD TV shipments in fiscal 2010. Market sources said that the value of Sony's outsourcing will reach US$15 billion in fiscal 2010.

The popularity of 3D televisions is strange given the lack of content and the fact that when they were first announced few said they would have bothered. Customer surveys when the first prototypes were announced showed users would stay away in droves.