Gary Hamel: The Future of ManagementJustifiably cited by an Amazon editorial panel as one of the top 10 business books of 2007 (along with our own "Firms of Endearment." Hamel's book presents an insightful perspective on the corporation of the future. (*****)

Gene D. Cohen: The Mature MindDestroys the fable that older minds are disadvantaged minds and gives the marketing community a lot to think about when it comes to creating communications for second half markets. (*****)

Joel Garreau: Radical EvolutionOne of the best ways to prepare for a future of previously almost unimaginable advancements in human abilities is by reading this book. This is not speculation. It’s already happening. You need this book to figure how you fit into the picture. (*****)

The Empty CradleA must, must read if you want a glimpse of economic conditions that marketers -- both local and global -- will have to deal with in the not-too-distant future. (*****)

November 05, 2010

Neuromarketing and Politics

Fast Company posted an article on its website today that might be of interest to readers who found something of interest in my last post in which I discussed the new, burgeoning field of neuromarketing. The article examines six TV commercials for candidates of both poitical parties and rates them on a 1000-point scale for probable effectiveness. Regartdless of how you feel about the outcome of Tuesday's elections you may find the article engaging.

Blogs with a Global Perspective On Marketing

Anita Campbell's Small Business TrendsAnita's blog is a treasure trove of useful information, especially for small businesses who must depend on external sources to identify what is important to them.

Ben McConnell and Jackie HubaHigh priests of customer evangelism, the foundation of viral marketing, Ben and Jackie work creatively from the pulpit of the Church of the Customer to tech companies how to recruit consumers into their marketing efforts.

Brent Green's BoomersBrent’s blog amplifies marketing principles and practices in his book “Marketing to Leading-Edge Baby Boomers.” Commentary ranges from rants about the marketing clueless to exaltation of companies and organizations successfully introducing new Boomer marketing initiatives.

Jean-Paul Treguer's SenioragencyJean-Paul brings a Continental perspective to the art of marketing to people in the second half of life. This entry links directly to the English edition. The French edition is at http://www.jean-paul-treguer.com/. In both editions, lots of down to earth insights and advice.

Saisir l'état d'esprit des 40+Sylvain Desfosses's dedicated efforts to promote a better understanding of the general state of mind of 40+ segment and the strategic implications in marketing and management. In French (no English subtitles!).

MarcomBlogMarcomBlog is a collaborative effort between eight terrific public relations and marketing professionals and students in Auburn University's Department of Communication and Journalism to involve students in conversations with practitioners from around the world.

Mark Willaman's SeniorCareMarketerMark discusses the 'business of aging' with a focus on Internet marketing. In particular, he writes about how companies who market products and services relating to the aging population can increase their online visibility, web site traffic and leads.

Resonance Partnership Blog Marianne Richmond offers insight into connecting marketing and customer experience within the paradoxes of a digital world… with an eye towards neuroscience and behavior theory.

Web Market CentralTom Pick of WebMarketCentral.com shares his advice, commentary, observations, and wisdom on all aspects of online marketing.

Yvonne DiVita's Lipsticking BlogLip-sticking teaches small and medium-sized businesses how to market to women online. Speaking from the perspective of Jane – representative of the women's market – we offer qualified advice, insight, and research on women and the Internet.

Blogs on Sales Theory and Practice

S. Anthony Iannarino - The Sales BlogAnthony's common sense commentary is a treasure trove of insight into sales methods. tools, and theory enriched by an uncommon addiction to reading about everything. (Renaissance personalities make great salespeople and marketers.)