Visual identity

Further guidance

Guidelines for the use of the UCL visual identity

These guidelines provide detailed information on how the UCL visual identity should and should not be used. Although it is necessary to place rules on how the identity is applied, there is also a great deal of room for flexibility as demonstrated in the guide.

If you are working with a designer please ensure that you send them a copy of these guidelines so that they understand the rules of the new identity and some of the more technical specifications around the artwork.

Remember, though, there are three key ‘rules’ to the UCL visual identity: