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Depending on your business, you may define lead generation in a variety of ways, including phone calls, direct sales, newsletter signups, or visits to your physical location. Your website can assist you in each of these ways when you take the following steps in improving your site design.

Provide Multiple Contact Methods

Your website should clearly display up-to-date contact info that will let your customers know where they can reach you. With an accurate address and phone number on your site, you can also increase search engine visibility for your website. Adding live chat can capture even more leads, offering one more way for customers to get in touch with your business.

Add Customer Testimonials

Building customer trust is a helpful way to boost engagement with your site through online purchases or form submissions that ask for personal information. When customers see the positive reviews from previous clients or affiliations with trusted organizations like the Better Business Bureau or specialized trade organizations directly related to your business, there’s a great chance they will provide their information or make a purchase.

Take Advantage of Responsive Design

If your website does not use responsive design, you could be missing out on a significant amount of conversions through mobile traffic. Responsive design will allow your site to scale down for different devices so that customers will always have a positive experience on your site, whether they reach it on a computer, tablet, or smartphone.

Utilize Multiple Landing Pages

Knowing your conversion data and other Google Analytics data can give you more perspective on what is working and what isn’t on your site. Rather than guessing the site experience that customers want, you can perform data-driven tests with different landing pages for a given ad or link. Seeing which landing page experiences increase conversion rates can help you make more effective changes, even if the change is as simple as different wording or a cleaner-looking font.

Include a Video

Multimedia features can capture customer attention better than text alone. A video on your landing page might provide entertainment for customers and give a quick and clear explanation of what your business does. This can, in turn, drive up conversions and sharing of your site. Make sure you invest in a high-quality video that will reflect positively on your brand.

Provide Calls-to-Action

On every page of your website, it should be clear what the intended action is for your customer. Whether you are looking to have users sign up for a newsletter, make a purchase, or call for a consultation, you should have a clearly placed call-to-action that will direct customers to the appropriate page for a conversion.

With the help of our team, you can build a better website that delivers results in visibility, lead generation, and conversions. To learn more about the solutions we offer, give us a call to discuss your needs at (904) 823-9747.