Sparx Shoes

Sparx Shoe – Social Media

Context: Sparx, One of the brands under Relaxo Footwears wanted to create a separate identity in digital space and own the adventure and fitness space. They wanted to launch the Facebook page & Twitter handle by exploiting the opportunity of the ICC World Cup 2015

Insights:

Young male TG loves to share facts and history about cricket and cricketers. #CricketkaluckyCharm was conceptualized to encourage social engagement and sharing

Daily contests and posts help to multiply the amplification and effectiveness as well as organic reach for the brand.