Betabrand Presents: Varsity Bike To Work Pants

Recently, we began working on a super-limited-edition series of Bike to Work Pants inspired by independent, community-minded bike shops around the country. First up: Minneapolis-based Varsity Bike & Transit.

The folks at Varsity aren’t exactly huge fans of the internal combustion engine. So their new, signature Bike to Work Pants have a rear patch that features the shop’s “Pedal Less Oil” slogan, complete with an image of gooey, dripping crude. And just in case that message was too subtle, they asked us to add a black, oil-slick liner.

Like our other Bike to Work Pants, the Varsity edition is an office-ready trouser that sports a secret inner brilliance: cuffs that roll up to reveal super-bright reflective material, plus an equally blinding pullout that deploys from a rear pocket. We also added cyclist-friendly features like a reinforced crotch, raised back cut for crack coverage, and a slight stretchiness in the fabric. The result: A two-wheeled commute that’s safe and comfy, not to mention pretty darn stylish.

We made just a very small batch of Varsity Bike to Work Pants, so they won’t stick around for long. They’re available exclusively in our Bike to Work Shop, where you’ll also find a variety of jeans and trousers. And stay tuned for more bike-shop-inspired pants, coming soon.

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Reminder: Women’s BTW Pants Are On The Way

Our Women’s Bike to Work Pants are almost here! Thanks to all the folks who’ve been offering design suggestions on the product page. Sign up for an e-mail alert, and we’ll let you know the instant they’re available.

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Sock Pre-Order: Your Feet Deserve To Wear Winners

For our latest Color-A-Sock Contest, we received more than 2,000 submissions from COLOURlovers all over the world. And here’s the trio of gorgeous argyle designs that won. From left to right: “in & out” by magg, “Fractal Argyle” by michaelamm3, and “Autumn Argyle” by faith4faith.

These three designs can now be pre-ordered as a special sock 3-pack, available in small and large.

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Look! New Lookbook

We recently asked Betabrand collaborator and full-time asylum resident Orlando Merengue to help us design the first-ever Betabrand Lookbook, featuring ensembles of some of our favorite new products.

In hindsight, it was not terribly surprising that Mr. Merengue submitted a rather eccentric finished product, explaining that he was inspired by “the totality of universal bliss that undulates deliciously through (his) being. And also the magical imp who lives in (his) left ear, and who serves (him) a delightful porridge of oats and fresh centaur milk every morning.” Do see for yourself.