This is More Like It, Chrysler

Instead of pushing pink Challengers, this is the type of product you should be investing your time in if you really want to get your brand out of the gutter.

The adorable little Fiat 500 is reported to be coming to Canadian shores at the end of this year as a 2011 model, though it could be badged as a Chrysler, or more likely as a Dodge. That’s okay though, whatever it takes to get it here.

This car is immensely popular in Europe as it is fun to drive, cheap to own and buy and great on gas. With Ford’s Fiesta, the Mazda2 and King of the Hill Honda Fit, Chrysler is going to need a product like the 500 to truly be competitive in one of the fastest growing segments in our market.

It’s unlikely that the Abarth version (pictured above) will make it to our shores, sadly enough. But again, we’ll take whatever iteration of the 500 we can get at this point.