Study: Milwaukee is the brainiest big city in America

Richard Florida, an urban studies theorist, has compiled a batch of fascinating lists of metro areas in which the residents generally are pretty brainy.

The 25 brainiest metro areas are mostly college towns. But the brainiest of large metro areas is Milwaukee-Waukesha-West Allis, Wis.

Interestingly, the Whitewater-Elkhorn, Wis., area, which is not far from Rockford, ranks high on the list of locales where folks are especially good at concentrating on relevant information while ignoring irrelevant information.

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Pat Cunningham

Richard Florida, an urban studies theorist, has compiled a batch of fascinating lists of metro areas in which the residents generally are pretty brainy.

The 25 brainiest metro areas are mostly college towns. But the brainiest of large metro areas is Milwaukee-Waukesha-West Allis, Wis.

Interestingly, the Whitewater-Elkhorn, Wis., area, which is not far from Rockford, ranks high on the list of locales where folks are especially good at concentrating on relevant information while ignoring irrelevant information.