The global digestive health food and drinks market is forecast to grow at a CAGR of 7.77% during the period 2016-2020.

Commenting on the report, an analyst from the research team said: The rise in initiatives and campaigns regarding consumer health and wellness by governments and corporations is an emerging trend in the global digestive health food and drinks market. Corporations believe that the productivity of their employees can be increased by a healthy lifestyle. Therefore, they are taking initiatives to help employees balance their work and health.

These initiatives include free health checkups, healthy snacks, and health clubs. For instance, GE focuses on creating a positive workplace by empowering its employees. It provides healthy policies including free preventive screenings, a 24/7 health hotline, and the Expert Medical Opinion program, enabling employees to receive an online second opinion from a specialist at no cost. Microsoft offers paid membership to a full health package including vision, dental, physician, free on-campus health screening, and flu shots.

According to the report, surge in healthcare cost will be a key driver for market growth. The cost of healthcare is constantly on the rise. Higher prices for medical services, payment for volume over value, use of new technologies and treatments without considering their effectiveness, defensive medicine, and a lack of transparency around the information on prices and quality are the prime reasons for the rise in healthcare cost.

In 2014, the US healthcare spending increased by more than 5% to reach close to $3 trillion, or $9,523 per person, following a growth of 2.9% in 2013. The growth was primarily due to the major coverage expansions under the Affordable Care Act, particularly for Medicaid and private health insurance.

Questions Answered:

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