Development

How to measure your conversion rate for 2-Factor Authentication

Our Conversion Tracking service allows you to measure conversion rate ratios between every step within a desired processes like 2FA, Social Invites, sign-ups - the list is endless

April 20 2015

6 minutes read

Increased number of online enterprises and Internet companies are using 2-Factor Authentication (2FA) for user verification. The flow is simple, fast and has only 2 steps, much like the name suggests:

Sending one-time PIN codes to user's mobile phone

PIN confirmation entered by user

Ok, it has two steps which makes it fast and easy, but how do we actually measure its effectiveness?

Again, it's done in a very straightforward and simple manner, you just need to use our Conversion Tracking API within the 2FA process. Our Conversion Tracking service allows you to measure conversion rate ratios between every step within a desired process like 2FA, Social Invites, sign-ups... the list is endless.

Below are the 4 easy steps which describe how to implement and use Conversion Tracking API within 2FA.

In order to use Infobip Conversion Tracking API, you’ll have to be authorized. All you need to do is to encode your username and password in the base64.

Step 1: Configure the process

Firstly, you’ll need to define the process you will be tracking conversion rate for. In our example the process is 2FA.

Step 2: Configure tags

After you have defined the process you want to track, you must create steps (tags) for which to measure the conversion rate for (i.e. START_TAG and END_TAG). For 2FA the steps would be 'PIN sent' and 'PIN confirmed'.

There are several implementation flows available for both 2FA and conversion rate API you can use. For example, we can handle the entire 2FA logic, from PIN generation to verifying and tracking conversion rates automatically. Other options for quick and easy implementation include having just one API call for the entire process. Find out more about additional features and different implementation possibilities for Conversion tracking API and sending PIN codes.