Consolidating 80 Websites: Chris Boyer

In January of 2013, Chris Boyer accepted a massive challenge; join the North Shore LIJ Health System to create a unified digital presence. The challenge? There were at least 80 websites, known and unknown, that related to the health system and affiliated entities. In our conversation, Chris and I walked through some of the challenges he and his team faced in creating a unified presence for his healthcare system.

Check the time stamp below to follow the conversation follow along the conversation.

Christening the new website

[00:00] Introduction[00:45] 80 websites![01:18] First Steps: January 2013[02:29] Digital presence was fragmented[02:49] Website as the hub[04:04] Branding = Logo[05:28] New website is beautiful[06:33] Web traffic[07:55] Lessons from North Shore LIJ could be applied anywhere[08:15] “Our website is not an org chart”[09:57] Who is the website for?[10:01] Gap analysis – Project Management – Content Creation[10:50] Redundant content[12:30] Rogue websites[16:45] Emergency Department wait times[18:13] 11 Top Tasks that people want to accomplish on your website
20:20 Web Usability Neo Insight. Personas help from Cooper.com[21:27] How can you create enough content?[25:38] Word count and SEO are not the goal[27:42] SEO and targeting medical keywords[29:05] Web traffic affected?

North Shore LIJ Health System

[31:42] Who is on the team[33:15] Marketing Automation[33:50] Web redesign tips[35:20] Don’t try to eat the whole elephant at one time[36:54] Social Media Tip: AJ Montpetit – Video needs good audio