Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

Think of segmentation within the context of the free - freemium - paid business model that is today's web. This model effectively segments your audience into those willing to pay today, those willing to pay later, and those who will never pay. This segmentation also lets you identify who to connect with, when, and how, for optimal return. It's the "how" that is especially challenging with an ever-splintering communications channel. You need to ensure your most qualified prospects receive your targeted message with the least amount of noise at the right time in the purchase process. I can't think of a better application for email marketing.
A quick word about social media here since some are trumpeting this as the successor to email marketing. A well-executed social media campaign is indeed great for generating awareness among the masses and is a far better approach than blasting a generic pitch to a wide swath of prospects and hoping for the best. Social media's very strength lies in its lack of segmentation and filtering, but this also means a lot of noise and potential confusion for your most qualified prospects when they're at a critical stage in the buying cycle.
So it's not about social media OR email marketing, rather, it's really about segmenting your audience and communications channels for marketing success. Social media is the "free" part of your marketing plan - generating broad awareness, echoing key messages, and engaging the broader community in conversations about your brand, products, and company. Email marketing tools like Campaigner are the "freemium and paid" parts of your marketing plan, connecting you with qualified buyers and incenting specific behaviors in support of your business goals. Like the web, the free-freemium-paid marketing model works best as an integrated system. Start today with a visit to Campaigner's Facebook page!