Our partners at LiveRamp released a new study on People-Based Measurement and the impact it would have on marketing. Key insights from the study include the following: Identity Resolution is Key to Accurate Measurement: 94 percent of marketing professionals report...

Marketers Focus on People-Based Marketing People-Based Advertising or marketing is rising quickly as ad tech firms focus on the end target of their ads vs. the devics themselves. According to Signal: "Digital advertising is at a crossroads, and marketers who embrace...