Business, international

Quebec and 2010

Article Abstract:

Results from the survey Headspace Monitor reveal that Quebecers are concerned over the economic aspects of hosting the 2010 Winter Olympics, as they are the least likely to approve the use of federal funds in the bid for the Games. Quebecers also think that Olpympic sponsors should also encourage the younger generation to participate in sports. The results' implications to Olympic marketers are provided.