Omniture, Orem, UT, launched a keyword management solution called Omniture SearchCenter. This is the next step in its SiteCatalyst online analytics platform.

Marketing executives who combine SiteCatalyst with SearchCenter can track the success of a keyword campaign. They also can optimize keyword bids in real time based on visit behavior data available to other bid management tools.

Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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