Shoppers can schedule a pickup time up to three weeks in advance or, if they order by 10 a.m., retrieve their items after 4 p.m. the same day.

"We're hearing from mothers who have three kids that this is a game-changer," Markley said. "They can go online, they buy their groceries, schedule their pickup time, and they're in and out in four minutes."

Markley said designated employees have been trained to pick out the best produce items and put together shoppers' items.

Customers can get discount of $10 off a $50 purchase by using the promo code REALEASY.