Press Release, 13 September 2011

Bank 2.0 expert Brett King joins Backbase advisory board

Brett King, the author of the bestselling book, ‘Bank 2.0’, and founder of the first direct mobile bank in the US and UK (Movenbank) is joining Backbase’s Advisory Board.

King, who is a strategic advisor to the world’s leading financial services organizations, will help Backbase to improve its offering to the financial sector while imparting a wealth of useful market knowledge.

Said King of the appointment: “I’m a big believer that the role of the bank right now hinges on digital engagement and Backbase’s platform is truly unique in its channel-agnostic approach to the customer. The key thing financial institutions need to cultivate for a successful future is agility in acquisition and servicing. Backbase’s platform creates this capability. I also fully endorse the Bank 2.0 label being applied to this solution set, as it provides exactly the sort of room for flexibility and growth that I articulated in my recent book.”

Backbase CEO Jouk Pleiter said: “We are thrilled to have Brett on board in an advisory role. His experience and knowledge about financial services and the future of the industry give us actionable insight. There aren’t many people who bring the kind of Bank 2.0 background he has to the table.”

King is a renowned public speaker, industry commentator and advisor to leading financial institutions, globally. He has presented at conferences in more than 30 countries for organizations including: Google, Forbes, Oracle, SAS, SWIFT, the American Bankers’ Association, Bloomberg, The Asian Banker, IIR, Marcus Evans, Deloitte TT Fast 500 and HSBC. He currently is an international judge for, The Asian Banker Retail Banking Excellence Awards, the GSMA Global Mobile Awards, the Middle East Business Achievement Awards and the Middle-East Retail Banking Awards.

King has also been featured as an industry expert for CNBC, Bloomberg, the Financial Times, The Economist, ABA Journal, Bank Technology News, The Asian Banker Journal, The Banker, and many more. In his industry advisory role he regularly blogs on the Huffington Post, FinExtra, and on his own blog, banking4tomorrow. His book, ‘Bank 2.0’ has received widespread industry acclaim and has been a #1 bestseller in the UK, USA, Germany, Japan and throughout Asia.

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