The main objective of the brief was to develop a corporate ad that reflects the passion for construction that the owners of this real estate company has because they are engineers not only contractors.

This is a campaign of in-bar posters and placemats created to boost awareness and trial of Duvel, a blonde Belgian ale.

We wanted viewers to get involved with the work and create a buzz around the bar that would get people talking and increase trial.

Duvel, which means Devil in Flemish, is a slightly pricier beer with a rather high alcohol content of 8.5%. Known for being an indulgent experience, the beer offers an unusually large, lustrous head and a mesmerizing swirl of bubbles that rise from the bottom of the glass. It�s a sensuous experience meant to be savored. The tagline "repent tomorrow" invites consumers to let go and indulge, not only in the Duvel, but in their whole approach to the evening.

The AIDS helpline number of NACO (National Aids Control Organisation) had a very limited response. The challenge was to create an ad that would communicate the message as simply and directly as possible, yet break the clutter.

South African terrain is featured in many 4x4 ads and the South African public has seen every type of 4x4 in every impossible situation. Rather than using the obvious photograph of a car in a wild landscape, this print execution allows the picture to form in one's head.