Meet our Experience Creators

Designing your perfect holiday

We are a travel collective: a community of experienced travellers and travel experts, united by our commitment to making sure you have a truly brilliant and unique time. Get in touch and see how we can bring your perfect holiday to life.

The Travel Team

Our experts have travelled to Asia extensively and know their specialist countries inside out. Your consultant will share their first-hand knowledge and recommendations and be there to help you every step of the way.

Whether your interest is in Asian street food, wildlife, architecture or gorgeous hotels, our team will ensure your holiday strikes the perfect balance for you. We don't simply organise things: we craft your holiday to make the most of the countries you visit, combining luxury, culture and a splash of adventure.

We believe passionately in making your experience an extraordinary one.

Management Team

The founders

Back in 2004, Sam, Tom and Melissa co-founded Experience Travel Group, driven by a shared passion for authentic luxury travel. Today Experience Travel Group is a formidable company focused on helping people discover and enjoy Asia. Read more on the founders' story here.

We pioneered experiences such as street food tours, city walks by local historians, art and community-led tours in remote regions, allowing our guests to reveal the fabric of the destination. We continue to offer authentic experiences by constantly researching and developing our holidays alongside partners who live in this special part of the world.

Naturally, over the years we’ve grown older, (somewhat) wiser and had families so ETG has happily evolved to ensure child-friendly experiences and accommodations with an unerring focus on safety and fun.

Behind the scenes

We pride ourselves on taking the time and effort to create involved experiences for our guests. It's not all fun and games, swapping travel tales with our clients and visiting the destinations (although we do that too). The process is quite complex, but beautifully handled by our tireless behind-the-scenes staff both here and abroad. We can't list everyone involved, but they play a key part in making your holiday the best it possibly could be.

To make your experiences wondrous and seamless, we work with a large number of rigorously vetted and carefully selected local partners who reflect the ETG ethos. This ensures a lovely consistency across all of our very different countries. We all share a common goal: putting your experience and enjoyment at the heart of what we do.