Event Details

Panelists:Gregory Kennedy, Director of Global Marketing at InMobiCharles Yim, Strategic Partnerships of Mobile at Google MobilePaul Chen, Director of Business Development at Papaya MobilePlanner:

Rob Weed

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The Gamification Series (3/30, 4/27, 5/25, 6/29, 7/27 Silicon Valley)
brings together top thought leaders in game mechanics and engagement
science for the first time. Hear what works and what doesn't in this
dynamic and fast-moving field through case studies and panels delivered
by experts. Attend Gamification Series 2011 and learn how game
mechanics and the new science of engagement are rewriting the rules of
brand marketing, product design and customer acquisition and get your
business in the game. Learn how to take your specific requirements and
turn them into actionable gamification strategies, designs, and
development.

Gamification is the use of game play mechanics for non-game applications,
particularly consumer-oriented web and mobile sites, in order to
encourage people to adopt the applications. It also strives to
encourage users to engage in desired behaviors in connection with the
applications.Gamification works by making technology more engaging,and
by encouraging desired behaviors, taking advantage of humans'
psychological predisposition to engage in gaming. The technique can
encourage people to perform chores that they ordinarily consider
boring, such as completing surveys, shopping, or reading web sites.

Dean Takahashi, Lead Writer of GamesBeat at VentureBeat

Dean is lead
writer for GamesBeat at VentureBeat. He covers video games, security,
chips and a variety of other subjects. Dean previously worked at the
San Jose Mercury News, the Wall Street Journal, the Red Herring, the
Los Angeles Times, the Orange County Register and the Dallas Times
Herald. He is the author of two books, Opening the Xbox and the Xbox 360
Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.

Gregory Kennedy, Director of Global Marketing at InMobi

Gregory
Kennedy has over 10 years experience in digital media on both the
advertising and publishing side. At InMobi he is responsible for leading
global marketing efforts including InMobi's developer community. Prior
to joining InMobi Gregory held leadership roles for companies and
clients including CUPR Inc., LiveJournal, Cyworld (a division of South
Korea's SK Telecom), Estee Lauder, Tiffany & Co., Kodak, Scion, IBM,
Sony Computer Entertainment, Dish Network and The Walt Disney Company.

Charles Yim, Strategic Partnerships of Mobile at Google Mobile

Charles
Yim manages strategic partnerships with the games industry on behalf
of Google’s mobile display advertising business. In this role, Charles
works with both traditional and emerging game developers in building
their smart-phone businesses. Charles has extensive experience in the
online and mobile games eco-system as a venture capital investor and
startup entrepreneur. Prior to Google, Charles was on the business
development team at AdMob; he also helped launch Boomerang Networks, a
virtual currency monetization startup catering to facebook game
developers; and was an associate with TriplePoint Capital, where he was
involved with gaming investments such as Acclaim Games (acquired by
Playdom/Disney), TwoFish (acquired by LiveGamer) and QuickHit Sports.

Paul Chen, Director of Business Development at Papaya Mobile

As
Director of Business Development at Papaya Mobile, Paul Chen is
responsible for building the ecosystem of game and application
developers that support the Papaya social network for Android devices.
Prior to joining Papaya Mobile, Paul served as Product Manager for
NVIDIA’s line of Tegra application processors. Paul has also held
various engineering roles at Advanced Micro Devices and covered the
technology sector as an investment banking analyst for Salomon Smith
Barney. Paul received his B.S. in Electrical Engineering &
Computer Science from U.C. Berkeley and his M.B.A. from Columbia
University.

Wednesday, April 27, 2011 from 7:00 PM to 10:00 PM (PDT)

Organizer

Silicon Valley Web Builder (SVWB) is where you build your vision of technology. Our mission is to become the leading web organization in Silicon Valley. We promote technological innovations and address technical challenges facing the web community.