adidas Unveils Exclusive Membership Program Titled, Creators Club

Early access to new products, exclusive offers and special events.

Similar in principle to the Swoosh brand’s NikePlus app, adidas has also entered the digital shopping world with its own membership program application — this on top of its earlier established adidas app. The Creators Club is set up to offer customers early access to products, exclusive drops, and invitations to special events. Separated into four distinct levels, each comes equipped with its own reward system, depending on what is purchased and what type of events are attended.

Already available in the U.S. market, interested parties can sign up at physical storefronts, through the brand’s website and its aforementioned shopping app. Those already registered through adidas’s main site will automatically be enrolled in the Creators Club for this month.

When asked to comment on the groundbreaking initiative, Joseph Godsey, Head of Digital Brand Commerce at adidas had the following to say:

“With the new membership program, we are connecting our consumers with the best products, experiences and services from adidas. The ‘Creators Club’ membership is an exclusive and personalized connection to the best of sport and style, linking all adidas apps, events, communities and channels within one single consumer profile. Following the launch of the new adidas app, the introduction of the ‘Creators Club’ is another great example of how adidas is truly enhancing and personalizing its consumer’s experience with adidas. And we will continue to evolve the program based on our consumer’s feedback and interactions.”