(men's) final thoughts + ralph lauren at wimbledon: a closer look

Whoa I hope you all caught as much of that final as you could. (For us West Coasters, it was hard getting up at 6 a.m. to watch it from the beginning. But even if you only caught the last set or two, you still got a treat.)

Everyone who’s saying that Roger is boring can start slowly shoving it; the man has character on the court (now that the rivalry is heating up). The U.S. Open will be juicy, since neither Federer nor Nadal get home court advantage…

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But before we get ahead of ourselves, we still have more Wimbledon to tackle. Polo Ralph Lauren and their ambassador to Wimbledon, Boris Becker, launched a temporary 24-hour interactive store for the fortnight. RL installed the same techonology in a New York store during last year’s U.S. Open.

And here are more photos of the officials and ballkids from the tournament.

Food for thought: the BBC does a quick look on theories behind uniform design.

Edit: And if you want to take these kits home with you, we got some additional pricing info from Telegraph: “The cost of the men’s ensemble (including jacket at £420; shirt £80; sweater £230; tie £50; trousers £175; sleeveless jumper £185; etc) is £1,765. With skirt and trouser options, the female official’s outfit is £1,915 and the ball boys and girls each wear £725 of kit.” Jesus Christ that’s expensive.

Edit #2: And Becker did put his money where his mouth is. From columnist Charles Sale in yesterday’s Daily Mail: “BORIS BECKER may have been paid around £250,000 to be Wimbledon ambassador for Ralph Lauren, which included ambush marketing on the BBC by appearing in a heavily branded jacket. But Becker liked the range enough to have spent more than £10,000 in the Bond Street store last week.”