Sacre bleu! Yelp lands in France

Yelp today launched a French version of its popular review site, providing a megaphone for personal appraisals in a country that takes its haute cuisine — and culinary criticism — very seriously.

The new site represents the first non-English speaking country for the rapidly expanding San Francisco company. Yelp is best known for restaurant reviews but its users aren’t shy about slamming or celebrating clubs, salons, shops, parks and even hikes.

“France is a country steeped in rich culinary, artistic and cultural traditions,” said Jeremy Stoppelman, chief executive of Yelp, in a statement. “Considering this heritage, it represents the next logical destination for Yelp, which is all about connecting people with great local businesses.”

France isn’t the company’s first foray into Europe. One million unique visitors checked in with Yelp UK and Yelp Ireland in April, 16 months after the company launched in the region.

Founded in 2004, the site features more than 9 million reviews across more than 30 markets. It boasts about 30 million total monthly visitors.