Trucks and SUVs kept Toyota moving forward in November, just as they did in October. Overall, the Toyota division was down 7.6 percent on a year-over-year basis while Lexus decreased 5.5 percent. Toyota includes Scion's three models as part of the Toyota brand.

ToyotaThe Prius and Avalon were the only Toyota cars that sold better in November than in the same month last year. The Prius posted a modest increase of 1.9 percent; the Avalon was up 7.8 percent. The small Yaris suffered the greatest last month, selling 2154 units, good for a 42 percent decrease year-over-year. The Corolla and Camry were each down just under 30 percent. Toyota insists on recording the Venza as car rather than an SUV but, regardless, the crossover-like vehicle was down 22.1 percent in November.

The Highlander midsize crossover was the brightest star for Toyota's SUVs as it recorded a 41.2 percent increase compared to November 2009. The crossover sold better than the Sienna minivan, which was up 4 percent. The 4Runner continues its run of blowing past last year's sales numbers and the RAV4 maintains its lead as Toyota's best-selling SUV, with 12,306 units sold last month. The Tacoma and Tundra each had a positive sales month. Through the first 11 months of the year, the Tacoma is down 6.6 percent (95,228 units) and the Tundra is up 18.5 percent (83,296 units).ScionScion's story for November centers on the new tC coupe. Sales jumped from 866 cars last November to 1619 this November. The boxy xB and xD hatchback were both flat last month.
LexusThe only Lexus car to gain sales in November was the flagship LS sedan, with 1270 units. For comparison, the GS and HS 250h sedans combined sold 1274 units in November. ES sales were flat last month but the IS decreased 14 percent year-over-year. The performance of Lexus' three SUVs was mixed. The brand's volume leader, the RX, was down 12.5 percent, with 7235 units. The new GX had a good month with 1376 sold and even the niche LX model saw a 35 percent sales increase.All Toyota sales figures are reported on a daily selling rate basis.Source: Toyota

Toyota, like all Japanese companies, did receive "bail out" money from their government-- although this was not as widely reported as the GM "bail out" (actually a loan).What's amazing to me is that their sales didn't take a bigger dive. This is a testament to the power of denial and the skill of their PR depatment. People simply refuse to believe that Toyota could ever do anything wrong, or that their cars are defective, and their PR peole very cleverly spread the idea that the problems were nothing but driver error. Mass brainwashing. If GM or Chrysler had the unintended acceleration problems that Toyota had, and still has, they would have folded. But Toyota knows how to play the perception game and has everyone fooled for now.

Nah, one of them is a bright red IS. It's far from or invisible or boring. The thing about Toyota is that they have been making good cars for years, and been profitable at it too. GM and Chrysler have done neither, and should have disappeared years ago, as they're nothing more than holding companies that own defunct brands, and assemble garbage cars. They're not carmakers as far as I'm concerned.Ford IS a good carmaker, however. So don't think I'm unilaterally bashing American cars. I am bashing un-American companies like Chrysler and GM. I'd totally drive a Raptor truck or a Mustang GT.

invisiblepigeon how do you think Toyota has faired through this whole mess? Do you honestly think they've not received bailout (or whatever you want to call it) money from their Gov't? Glad you like your Lexus, I now know where the username comes from....they're so boring you're invisible on the road :grin:

7.6% down!!! LOLFor all my haters who preach about saving money, gallons, weight and all your other B.S. for every one of you there will be 100 of me and we will crush you in the final battle!!!I drove the FJ and the 4Runner, the FJ felt like a HUMMER that lost its balls on the trail.Imagine your rear end hitting a huge tree stump and your balls falling off smack dab in the middle of the trail, that’s an FJ.The 4Runner is not even off road worthy, it drives decently, but the buttons are too small for my hands, it’s built for small Japanese hands, send it back to Japan, I’ve have enough of it!!!

I have no sympathy for Toyota. While recalls concerning their product are on the rise, the cheapness of their products is also rising. The rear suspensions of the Matrix, Corolla and Sienna minivan have been made with a trailing beam instead of the independant suspensions making the ride harsh and less capable in the turns. This was made to save money, but Toyota increases the price of their products every year, taking advantage of the consumer. The quality of the materials of their interiors are lacking for the premium price people pay for their products. The consumer will dictate Toyota's place in the auto market based on sales and it appears they are giving Toyota a clear message.

While I have never liked anything Toyota makes as it is the poster child of cars devoid of any soul or interest, a lot of people here like boring cars that float around (they tend not to expect much of their car either, which is really helpful so the brand can claim good reliability too), in fact most Asian cars are like this with an odd exception from the Honda group every once in a while. It would be foolish to count them out though, they may be having a hard time in their only important foreign developed market but they have shown themselves to be extremely shrewd at the car business so I have no doubt they will bounce back and build more basic, boring cars under their 3 brands. A bad month, but they'll be back

Not surprising to see Corolla and Camry sales down this much. I went to the LA auto show and most people were around either the prius or the SUvs or trucks. I even took a pic of the Corolla stand showing the reskinned model with not ONE person within 20 feet of it. Hilarious.