Microsoft Updates Windows Store User Experience For Windows 8.1 Users

Microsoft today started roll out of an update to Windows Store that will provide an enhanced user experience for users in navigation and browsing of apps. It also allows developers to do price promotions on their apps, and more to further improve app discoverability and minimize customer confusion.

Today’s update focuses on enhancements that address customer feedback and makes it easier for users to find your apps including:

Collections – expanded set of Collections, accessible from the Store landing page. Some collections will also show the ability to “Install All” the apps in that collection, which will make it easier for consumers to start using apps in collections

Featured apps and new ‘top’ lists – new sections help promote great new apps. The ‘Top grossing’ list includes apps that generate revenue through download to own or in-app purchase

Increased app density – throughout the refresh you’ll notice an increase in the volume of apps promoted

Microsoft also detailed the new universal apps indicator across Windows platforms,

Starting with today’s update, Windows Store users will see the universal indicator identifying apps available for both Windows and Windows Phone that have been linked in Dev Center, and can be purchased once for use on compatible Windows 8.x and Windows Phone 8.1 devices. The ability to purchase once is coming to Windows Phone 7 and 8 later in the year. Learn more about the indicator and linking apps.