Let's Dig Toilets, Not Graves

London agency Kitcatt Nohr Alexander Shaw is out with a new television commercial for WaterAid. Directed by Susannah Hayes, the ad features the popular playground song "Diarrhea Diarrhea". During the first half of the ad, shot at a primary school in Hackney, British children smile and giggle as they sing the song which, of course, is totally normal because, well, diarrhea is funny what with all the farting and squirting that accompanies it.

But all that farting and squirting isn't so funny when it's rampant in countries like Zambia ans the commercial touches on that by cutting to a boy who not so happily sings, "When it's just killed your sister and you're really going to miss her, diarrhea, diarrhea."