Pages

Friday, December 4, 2015

Probably you have noticed that Facebook has changed its insights, from page likes to page visits. It is also to adapt to user behavior. Nowadays, we hesitate to do like for everything we see and our behavior has changed. Back in June, we were more willing to like pages and posts, but with so many pages and posts that we come across daily, we choose to lay back navigating and not taking any action.
Fan Page managers used to measure their page success through number of likes, which is indeed a real indicator of progress. But Facebook do no longer report number of new likes, because as a matter of fact, number of likes in some cases are decreasing or stagnant, It's a strategy not to delude page managers so 'the smart" Facebook reports now only page visits, total reach, and even message response rate, to make page managers work harder for more engagement in their pages.