History and background of Fubu

Fubu (For Us By Us), is the supreme collection of denim, tees, jersey, fleece, fragrances and sweaters for the man who wants to stand out from the rest.

The FUBU Collection was created for the man looking to step out in style. FUBU Platinum was designed for the man who needed to look his best, and Fubu Plus was designed for the man and women who needed to smell their best.