--------------------------------------------
1. Editor's Message
--------------------------------------------
IMPORTANT NOTICE: The next issue of Magic New Zealand will
be published on 30th October as Michele and I are off to
attend the 32nd New Zealand International Magicians Convention
in Wellington.

Very
pleased to welcome Ken Kelly and Julian Mather to the editorial
team.

Any
magician who is working commercially should subscribe to
the The Magician Business Podcast See item #2 & #12.

The
highlight for the week would be attending Bernard Reid's
very professionally presented lecture on Houdini.
For all those who would like to read the Magic New Zealand
e-zine in a HTML format go to: http://www.magicnewzealand.com/ezine-archive/2015-Jan-to-Dec-2015/1243-Oct18-2015.html

Remember if you have any magic news drop me a line:
Editor@MagicNewZealand.com

--------------------------------------------
2. What Can Magician Business Do For You?
--------------------------------------------
Message by Julian Mather (Australia)

If
you're a working magician our podcasts are filled with actionable
tips and hard earned wisdom straight from the mouths of
your successful peers. If you're serious about your own
professional development as a magician (we are) then our
training courses might be just the thing you need to take
you to the next level. Got an entrepreneurial streak running
through you? We run partnerships to develop new products
that improve the income and well-being of magicians and
their families.
All of this from two kids/family magicians from opposite
sides of the world. Imagine what you can do!

You'll
find everything except ... tricks. This is all about generating
bookings, turning it into income and looking after you and
your family.

Ken
Kelly lives and works in the UK. For Julian Mather to meet
with Ken he would have to take a 24 hour plane flight from
Brisbane, Australia. Instead, they meet daily on Skype to
record podcasts and produce professional training courses
for magicians and other entertainers.

It's
all waiting for you at www.magicianbusiness.com

For
more information go to item #12

--------------------------------------------
3. What Can Kids Entertainer Hub Do For You?
--------------------------------------------
Message by Ken Kelly and Julian Mather

What
can Kids Entertainer Hub do for you?

Who
are we?

We're Ken Kelly and Julian Mather.

We are kid's magicians and entertainers just like you. We
don't need to explain to you why we are because if you are
reading this right now, you are likely one too and you just
GET IT. You are passionate about it and yearn to share your
enthusiasm.

And therein lies the problem: we are few and far between.

It's hard for kid's entertainers to get together, to see
each other work, to attend conferences and get continued
professional development that many professions take for
granted.

Head
of Marvin's Magic, Marvin Berglas, has won the celebrated
Magic Circle Maskelyne Award for services to British Magic.
The Maskelyne Award is the most respected award in The Magic
Circle, presented exclusively to those at the peak of the
magic industry. Paying tribute to John Nevil Maskelyne,
founding father of a magical dynasty that presented magic
in London for 60 years, this award is a tremendous honour
and is the fourth major award Marvin has scooped this year.

Making
this achievement even more impressive is the fact it is
the first time a father and son have ever both received
the award. Marvin's father, the legendary David Berglas,
won the award 20 years ago as a revered man of mystery inspiring
the likes of Marvin, Derren Brown, Dynamo and many other
magicians.

With
additional awards from the British Magical Society's Presidents'
Cup for Outstanding Contribution, The British Toy and Hobby
Association's top honour for Outstanding Contribution and
Marvin's iMagic winning the Electronic Toy of the Year,
it's been a remarkable year for Marvin and the Marvin's
Magic team.

Susan
and I had the good fortune to catch the "Masters of
Illusion Live" tour last night when they stopped off
at the beautiful Majestic Theatre in San Antonio. This was
the second date of the current 21-day segment of their ongoing
tour. While there is a little shaking down to do, I suspect
the show will be as tight as a drum within a couple of dates.

The
show was an excellent family production that was jam packed
with magic that thrilled the audience and left them on their
feet applauding at the finale. It was a very nicely presented
affair that kept every audience members attention throughout
its two hour running time.

The
show featured Jason Andrews, Michael Finney, Greg Gleason,
Nathan Phan and Michael Turco. All the performances were
excellent, with Michael Finney stealing the show (as he
so often does!) with his wonderfully seasoned comedy magic.
I want to give a special shout out to Jason Andrews for
his masterful blend of manipulation and participation magic.

I
have to really commend Gay Blackstone on the way she has
turned her award winning TV show into a full evening production.
Her understanding of magic and skill at matching performers
to her ticket buying demographic is exemplary. She brings
another era and dimension to the already legendary influence
of the Blackstone family in the magic world.

I
would highly recommend catching the tour if you have the
opportunity. Here are the upcoming dates;

I
am a firm believer in getting to thank my audiences and
giving them a chance to meet me after my shows. It is a
great way of letting them know I appreciate them and a means
in which to have kids meet an entertainer in person. It
can really make an impact on them.

Whenever
I bring this topic up, folks ask me if I sell my autograph.
In other words am I making money off of it? I never sell
my autograph at all. My feeling is that if not for the audience,
I would be out of work. My audiences are everything to me.

Greeting
my audiences and allowing them to get free autographs also
does other important things for me. For starters, it allows
the client/s to see crowds of people engaging me afterwards.
It just simply looks good in their eyes.

Also,
if I have a BOR table selling my products, this is a great
way and method of getting them over to it. I have one part
of the table where I am standing to meet the audience and
sign autographs for the kids who want them. This leads folks
over in droves to my BOR table and creates an atmosphere
where they are much more willing to spend money while they
are over there.

Now
one method to get folks over to want an autograph is by
offering them something totally for free in which you can
sign for them. There are many options here. One of the easiest
is to make a Magicians Assistant Certificate and give them
out to any and every child.

They
get the certificate from you after the show and you sign
it for them right there. Not only does it give them something
they want, but you get them to your BOR table and they go
home with something special that also brands you and has
your contact information on it. This can easily add up to
more shows for you later on.

Other
things you can give out for free and sign could be postcards,
your own trading cards or even free photos of you. The idea
is to give something to them of value and do so freely.

Remember
that in many cases, you are the first live magician a lot
of the audience may have ever seen. It is important to our
art that you conduct yourself in a professional manner and
allow folks to see you and magic as a good thing. As something
they enjoy, want to see more of and respect.

Signing
autographs is also a wonderful way in which to engage the
audience. Getting a chance to talk with them, thank them
and hear what they have to say. When signing autographs
I am always listening but also asking those questions, this
is a great opportunity for you to learn from them. What
did they like about the show? What was their favorite effect,
etc.? It is a means to get a good quote or even a testimonial.

In
short, show respect to them to gain respect back. Signing
an autograph is a gesture of thanks. It is a means in which
to show appreciation to your audience. Without them, who
are we really?

As
always, I encourage you the readers to let me know your
thoughts. So if you have any thoughts on my articles or
suggestions or comments, please feel free to e-mail me directly
at magic4u02@aol.com. I would love to hear from you.

This
week on The Magic Word, one of magic's greatest teachers,
Michael Ammar, talks about his recent teaching venture:
Discover Magic. This is a magic class, or camp, for children
8 to 12 years old to learn magic using tried and true methods.
Michael already has 52 instructors signed up to teach this
class across the country, but he is having an "open
enrollment" from October 14th through the 28th soliciting
just two more instructors. This is a great opportunity for
magicians to earn what could be significant income during
the day, and help the youth to learn valuable skills. You
can get the jump on things now and find more information
on this project at http://DiscoverMagic.com

But
the first part of our chat deals with his newest trick developed
by Losander, "Exquisite" which is a floating wine
glass. He discusses the years of research and development
that resulted in bringing this to market. It is a lesson
in perseverance to make a quality product. We also talk
about working cruise ships, the changing nature of giving
lectures, and some of his experiences as a guest on many
television talk shows.

You
can see a video, get important links, see some photos, listen
to the podcast online and download the MP3 file at: http://themagicwordpodcast.com/scottwellsmagic/259-michael-ammar
Of course you can download the podcast from your favorite
podcatcher for your smart phone or tablet as well as catching
it on iTunes, TuneIn, FeedPress and Stitcher.

Be
sure to keep up with what's going on and what's coming up
on The Magic Word by "Liking" us on Facebook at
http://facebook.com/TheMagicWordPodcast and be sure to subscribe
to the RSS feed so you never miss a future podcast. I have
the next five weeks lined up with some really great (and
varied) guests that I know you will love.

.
. . I told you that you could go to a three-day Close-up
Magic convention in Tokyo, Japan and all it would cost would
be about $US3500?

You'd
tell me to get back on my medication.

But
. . . what If I told you that for about that price you would

Spend
a total of eleven days in Japan
See some incredible sights of Tokyo by day and night (Magic
bars and plenty more . . . )
Take some day tours to fantastic towns and sights outside
of Tokyo (either by the fastest and most comfortable trains
in the world or private coach)
Spend one night in an authentic Japanese inn (Ryokan)
Stay in incredibly clean and comfortable 3 - 4 stars hotels
in Tokyo
Dine on some of the best food in the world at a Magic party
and award show that is the climax to three-days of a Close-up
Magic convention that YOU will have the opportunity to PARTICIPATE
in as you have NEVER participated in any other Magic convention
Meet some world-famous Magical superstars
Become friends with people from Japan and a few other places
called "the rest of the world" Have the time of
your life . . .

Well,
now you might say,

"Tell
me more, Japan Lover!"

OK,
The Japan Cup wants YOU to attend. The Japan Cup also knows
that you MIGHT have a significant other who may only want
to see some of the shows and attend the Award Party (believe
me, this is a MUST GO TO event!). There is a slight difference
between the "Full Convention Attendee" (show,
lectures, workshops, surprises like you will not believe,
the Award Party) and the "Show and Party Only Attendee."
The price difference is about $100.00.

The
rest of the package is a chance to experience the beauty
of Japan, the wonder of its culture and history, and the
hospitality and friendliness of the Japanese people.

Once
you visit Japan, You Will Be Back.

So,
we have put together a Japan Magic 2016 Package that is
for the casual traveler who is on a budget, likes new and
wonderful and safe adventures, and does not need a minute-by-minute
schedule! Of course, there will be tours for the small group
(we are looking at under 12 people), but if you are like
I am, you love surprises and the freedom to NOT do some
things. We got you covered, but we also predict you will
LOVE every minute of what we have to offer.

This
is a first for me, but the real professional behind this
is Sakura Nakazato - THE best travel agent that I have ever
met. Believe me, even if you don't take us up on this offer,
call her in the future for ANY and ALL of your international
travel needs. She loves Magicians and she likes to do favors
for me! I am very lucky!

So,
IF you have any interest in this, PLEASE email me as soon
as possible.

Do
we have all the details and final costs down? No.

Do
we need to have SOME idea of people who are very interested
in this great trip now? Yes.

We
are looking at some deadlines for booking what we need to
book by the early part of December - flights (costs vary
from $1300 to $1500 depending on where you live in the USA)
- and we would have to have some deposits in.

There
are many other things I would run by you, but this is a
first notification. If Japan Magic 2016 works, OUTSTANDING!
If we don't have enough interest (and that is a few as 6
or so), then we tried.

84th
Annual Hollywood Christmas Parade Announces
Penn & Teller As The Grand Marshals For 2015
The Live Event Which Takes Place On
Sunday, November 29, 2015 In Hollywood, Ca
To Be Hosted By Erik Estrada, Laura Mckenzie,
Dean Cain And Montel Williams
Live Musical Performances to Benefit the Marine Toys for
Tots Foundation

Los
Angeles, CA (October 15, 2015) - The 84th Annual Hollywood
Christmas Parade, the largest Christmas celebration in America,
announces that Penn & Teller, stars of the hit CW series
"Penn & Teller: Fool Us," will be the Grand
Marshals for this year's 2015 extravaganza. Presented and
produced by Associated Television International, the live
event, taped for network television, will take place on
Hollywood Boulevard on Sunday, November 29 at 5:00 p.m.,
and will include live musical performances that will take
place on two stages. The parade and television broadcast
will be co-hosted by popular television personalities Erik
Estrada, Laura McKenzie, Dean Cain and Montel Williams.

The
84th Annual Hollywood Christmas Parade will premiere as
a two-hour special on the CW Network on December 11 at 8:00
p.m. Eastern and Pacific. Long-time parade partner Hallmark
Channel will air multiple runs beginning December 19 on
their Hallmark Movies & Mysteries channel. The parade
will also air to more than one million American servicemen
and women worldwide on American Forces Network.

Jim
Romanovich, President of Associated Television International,
said: "We are thrilled to once again be a part of The
Hollywood Christmas Parade, one of the greatest holiday
traditions of all time, which is enjoyed by millions of
families each year. This year, we are especially gratified
to have both the CW and our good friends at Hallmark as
our television partners. We are equally thrilled to be partnered
with Toys for Tots once again. Through the parade and the
generous support of our media partners the CW, Hallmark,
Radio Disney, KOST, Entertainment Tonight, Variety, and
so many more, we can continue to help provide the necessary
awareness tools for the Marine Toys for Tots program which
is essential in their providing gifts to less fortunate
children everywhere."

A
true Hollywood tradition for 84 years, the parade attracts
more than one million in attendance each year, with larger
than life inflatable character balloons and celebrity filled
cars making the much heralded trek down the over three mile
parade route.

Grand
Marshals Penn & Teller, world acclaimed magicians and
entertainers, have been performing as a duo together for
the last four decades, combining magic with comedy. Headlining
in Las Vegas at The Penn & Teller Theatre at The Rio
Hotel, the two are currently starring in the "Penn
& Teller: Fool Us" series produced by 1/17 Productions
and airing on the CW Network, and have also been featured
in numerous stage and television shows.

What's
4 ears, 2 mouths, takes 23 hours by plane to get from one
side to the other and has been listened to 100,000 times?

It's the Magician Business podcast hosted by Australian
magician Julian Mather and his UK compatriot Ken Kelly.

The
Magician Business podcast is a rich resource of business
and marketing focused discussions with prominent magicians
and entertainers like Eric Knaus (the Great Zucchini), Jeff
McBride, Marvin Berglas, Doug Scheer, Paul Romhany. You'll
find everything except ... tricks. This is all about generating
bookings, turning it into income and looking after you and
your family.

It's
not all big names. These well-known performers are complimented
by workers from the magic trenches. Each share tips and
strategies born from their years of experience.

I
asked Ken and Julian to fill in some of the gaps behind
this somewhat hidden enterprise.

Who
are Ken and Julian anyway?

Ken
and Julian are a lucky accident. Our weaknesses have become
our strength. Julian flicks a creative switch in his head
and produces great content giving little thought to how
it could be best delivered.

Ken's
not so fussed on the writing but goes borderline OCD when
it comes to testing and measuring just how well online content
is doing ... and he's really good at it.

We
like to think our audience are the winners. Ours is a unique
two person voice. We celebrate our differing approaches
and put ego to the side. Whatever works best is our method
of the moment until it all changes again - and it will -
and we go back to the drawing board.

Why
did you start the Magician Business Podcast?

We're
working magicians and we're doing okay. Not all magicians
are.

Magicians
by design often focus on the creative side of things and
overlook simple business fundamentals. We all know someone
like this.

Ken
and I both have personal stories of older magicians we know
who have spent decades bringing joy and wonder to the world
and now are faced with difficult retirements because they
never planned for their futures.

We
want to change that.

There
was a time where you could get by with a simple Yellow Pages
ad, a solid act and lifetime of goodwill. Not anymore. The
internet is crucial to you bringing home the bacon. The
internet is also overwhelming and ever changing.

We
want to be magician's guides, to stop them going down dead
ends, to show them the best paths to take though the online
landscape. This is territory we know well and thrive in.

Not
that we work alone. We seek out the best practices by bring
you the voices of those who are succeeding though our podcast
series. We apply their ideas, test the process and share
the results by pulling back the curtains on our own personal
websites and sometimes sharing a bit too much information.

What's
different about Magician Business?

We
never thought we would quote Oprah Winfrey, but here goes
... "The big secret in life is that there is no big
secret. Whatever your goal, you can get there if you're
willing to work."

This
is not a place where you will find the 7 Secrets To Online
Success or 5 SEO Tips Only The Pros Know. We firmly believe
that there are no right answers to all of this. There are
however best practises.

These
best-of-ideas are what we bring to you through our podcasts.
Thinking that great SEO and a sexy website will solve your
booking downturn is folly. This is about expanding your
horizons and growing as a person as much as it is about
filling your calendar.

So
where is the catch?

"All
the world is made of faith, and trust, and pixie dust."
- J.M. Barrie, Peter Pan

As
magicians we know that pixie dust doesn't really work. Faith
and trust have taken a battering over the years so it's
no surprise that many will be looking for the catch.

Maybe
this can be your pleasant surprise of the week; there's
none.

We
do offer paid memberships to our training courses if you
want to take things to the next level however everything
on the site is free. Sometimes we ask for an email address.
That too results in us sending you quality training for
free that many rub their eyes in disbelief that we are just
giving away.

This
is our motivation ...

The
Careful Builder

I
saw them tearing a building down, a gang of men in my home
town. A heave and a ho and a yes yes yell they swung a beam
and a big wall fell.
I said to the foremen are these men skilled like the ones
you'd use if you had to build?
He laughed and said 'oh no indeed, the most common labour's
all I need.'
Because I can destroy in a day or two.
What it takes a builder ten years to do.

So
I thought to myself as I went my way, which of these rolls
am I willing to play.
Am I one who's tearing down as I carelessly make my way
around.
Or am I one who builds with care so my family, my community
was a little better
Because I was there.

Everything
can be found at www.magicianbusiness.com

You
can listen to the episodes directly on the site or you can
subscribe to iTunes. It's all explained on the site.

We
are currently in recess after Series 1 and working on other
projects - like www.kidsentertainerhub.com - before we fire
up for Series 2. Mind you there are over 50 episodes there
which will keep your head spinning with new ideas for months
to come.

When you enter the archive the e-zines are in issue order
in folders for each year and are Coded, e.g. 001 Nov06 1999.txt
first three numbers (001) denote issue number, then the
date (Nov06) and the last figures the year (1999)

---------------------------------------------
16. Privacy Policy and Copyright Notice
--------------------------------------------
Our subscriber list is NOT made available to any other companies
or individuals. We value every subscriber and respect your
privacy.

You can subscribe to or unsubscribe from the Magic New Zealand®
E-zine at: www.magicnewzealand.com

Magic New Zealand® E-zine is published each Sunday.

The opinions and statements expressed therein are those
of the individual contributors and not necessarily those
of Magic New Zealand®. Neither Magic New Zealand®
nor Alan Watson QSM vouch for the accuracy or reliability
of any opinion, message, statement, or other information
reported via Magic New Zealand® E-zine.

Subscribers to this publication and authors who contribute
to it by doing so agree they will not hold Magic New Zealand®
or Alan Watson QSM, jointly or individually liable or responsible
in any way for the opinions or statements contained therein.

Magic New Zealand® reserves the right to alter, correct
or disregard any articles submitted.

Readers are encouraged to submit timely articles or news
items which may be of interest to subscribers. By submitting
articles to this e-zine, the authors grant Magic New Zealand®
the right to publish such articles and such authors confirm
their copyright of the material submitted.

All works published by Magic New Zealand® are protected
by international copyright legislation and articles must
not be published for profit by anyone other than the individual
authors without the written permission of Magic New Zealand®.

Notwithstanding the foregoing, this publication may be freely
redistributed, but not sold, to other magicians if copied
in its entirety, including the copyright notice below and
the above disclaimer.

Our subscriber list is not made available to any other companies
or individuals. We value every subscriber and respect your
privacy. You can subscribe to or unsubscribe from the Magic
New Zealand® E-zine at www.magicnewzealand.com
Magic New Zealand® E-zine is published each Sunday. The
opinions expressed therein are those of the individual contributors
and not necessarily those of Magic New Zealand®. Neither
Magic New Zealand® nor Alan Watson QSMvouch for the accuracy
or reliability of any opinion, message, statement, or other
information reported via Magic New Zealand® E-zine. Subscribers
to this publication and authors who contribute to it by doing
so agree they will not hold Magic New Zealand® or Alan
Watson QSM, jointly or individually liable or responsible
in any way for the opinions expressed therein.
Magic New Zealand® reserves the right to alter, correct or
disregard any articles submitted. Readers are encouraged to submit
timely articles or news items which may be of interest to subscribers.
By submitting articles to this e-zine, the authors grant Magic
New Zealand® the right to publish such articles and such authors
confirm their copyright of the material submitted. All works published
by Magic New Zealand® are protected by international copyright
legislation and articles must not be published for profit by anyone
other than the individual authors without the written permission
of Magic New Zealand®. Notwithstanding the foregoing, this
publication may be freely redistributed, but not sold, to other
magicians if copied in its entirety, including the copyright notice
below and the above disclaimer.