Mark down 2016 as the beginning of the online supershopper era. This is the year savvy shoppers (and savvier marketers) really began to embrace the power of online and mobile shopping. The tide first changed in the summer, when an annual survey found shoppers had begun making the majority, of their purchases online. Even when buying at local stores, more shoppers than ever are using their phones to discover new brands and find the best prices. To get on their radar and influence their final purchases, here's what you need to know about these holiday supershoppers:

The advent of the internet and spread of smartphones have changed the world as we know it and local advertising is no exception. With a smartphone in every consumer's pocket and millions interacting primarily on social media, digital advertising has quickly exploded. Today, mobile ads and other digital-based multimedia campaigns are a major focus for small businesses and corporations alike. In fact, this year marked a milestone in the heyday of digital ads. In 2016, businesses spent more on digital advertising than TV commercials for the first time ever.

Smart marketers know how to focus targeted messages to reach their audience. They are adept at identifying the needs of various demographics and reshaping their messages according to those needs. A large part of doing so successfully takes an understanding of basic sociology and psychology concepts. This is why we recommend marketers stay abreast of studies concerning how the human brain processes and digests information.

They’re used to validate customer preferences, identify trends and verify the quality of products and services. They lend credibility to assertions in virtually any argument – at least if people are willing to listen. And sometimes they’re invoked for the sole purpose of dazzling.

With social media being all the rage, it's an important marketing tool that business owners should use to their full advantage. Twitter polls work particularly well since Twitter is such a popular social media platform. Make note of the following ways to use Twitter polls to entertain, engage, and survey your audience.

Lead generation, website design, content creation, social media campaigns, and PR. That’s only a partial list of the creative tasks businesses have their employees perform every day. Standout creative work doesn’t come easy, so it should come as no surprise that burnout is a huge issue that stems from the pressure employees feel. It’s a major reason talented workers leave, even if they enjoy other aspects of their jobs. There’s a solution available that restores employee well-being and keeps your company competitive: creative outsourcing.

A recent industry report from Skift found the vast majority of business travelers are using mobile devices while away from the office. The report found that 90 percent of business travelers expect Wi-Fi access at hotels and 86 percent expect it at airports. Moreover, 95 percent of business travelers have a smartphone and 64 percent own a tablet. Some travelers bring as many as four devices with them when going on a business trip. While these findings may be predictable, the way business travelers are using their mobile devices is surprising.

ADTACK Digital

ADTACK Integrated Marketing is a partner and locally operated office of WSI, the LARGEST Digital Marketing organization in the world with over 1500 offices internationally.

The WSI Network is really powerful. The network includes digital marketing consultants in over 80 countries, each with their own expertise of local digital marketing trends that are shared through online meetings, and regional conventions.