The structural difficulties within the books sector and the crying need for new technologies have led to the establishment and execution of wide-ranging integrated policies to the book. These politics include the creator/author and even the reader, naturally reaching also the bookseller, always having in mind that the book is, beyond its priceless cultural importance, one of the most important economic possessions, in these days’ sophisticated markets of Western and Westernized societies.
In Portugal, however, these structural difficulties still had to rely on additional obstacles, resultant from a social environment that was less favorable to books and reading.
In the specific case of Madeira, are here, briefly, introduced the main agents of the publishing world, from both public and private/commercial areas.