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When communities need to evaluate the success of their programs they typically compare their participation rates with their previous year’s figures, but a group of municipalities wanted to find a more effective measure to gauge their performance. In this session, Hugh Hibbert from Environics Analytics and Bryce Meertens from the City of Oshawa will describe how a group of parks and recreation professionals from six municipalities in Southern Ontario came together to share anonymized registration data in order to compare rates of program participation and establish benchmarks. By sharing, gathering and analyzing data from across the GTA, these municipalities were able to get a comprehensive understanding of the recreation landscape and patrons. Hugh and Bryce will explain how combining data and analytics helped these different municipalities with the program planning processes to promote more active and healthy communities and achieve a measurable decrease in chronic disease.

Bryce Meertens a Business & Information Systems Analyst with the City of Oshawa’s Recreation and Culture department since 2018. Bryce supports Recreation programs with business and information insights supported with Environics Analytics demographic information. He served as GIS... Read More →

As EA’s Director of Account Management for the government and education sectors, Hugh is responsible for managing key customer relationships, guiding clients along their analytical journey and identifying opportunities to apply EA’s suite of databases to aid in their decision-making... Read More →