When you start to think about commercializing your product, we help you assess the existing market landscape so that your product’s clinical trials, registries, outcomes research studies, and other value demonstration research are focused on the best market position for your product.

We can help you:

Size the market

Segment patient populations to find the unmet need

Understand market share and competitive positioning

Understand current lines of therapy and therapeutic guidelines

Target the right institutions and providers for hospital-based products

Understand the incidence, prevalence, and natural history of disease

Determine major cost drivers of disease

We offer various approaches to effectively measure different aspects of the market landscape through our custom market analytics projects and reports, literature research, epidemiology studies, and online tools.

In addition to using the IBM® MarketScan® Research Databases and other proprietary hospital datasets for market analytics research, Watson Health researchers can now tap into the power of IBM® Explorys® data to conduct market research studies that require deep clinical insights. Of particular interest to medical technology companies, Explorys data can identify medical devices by brand name. For more information about using these data for studies, click here.