This is a course for those who want a career in new and innovative media. This is
your future, if you love media, technology and business. If you wish to create cutting-edge
media products or lead in the media industry by your creative and out-of-the-box
ideas, or plan to start your own media venture, this course is ideal for you.

The Business Innovation & Strategy course is an interdisciplinary approach aiming to exploit the
immense potential arising out of converging domain of media and technology. It combines
business innovation and communications to help create successful media products
and services with strategic business models. The focus of the entire program is
to enable you to design media products that engage the uses in new ways, are purposeful
and hence profitable. The media products could span the web, apps, games, TV, communication,
film or any other creative media.

A media product is simply not a creative idea. It is an amalgam of thinking and
doing. The program will teach new ways of thinking, developing ideas and concepts
that strategically cut across media platforms, and building prototypes. It will
provide you the necessary skills for doing what you think. With a mix of theory
and practical experience, necessary skills and attitudes the program will prepare
to excel in the ever-evolving world of digitalization and innovation.

The program engine is Design Thinking. Design thinking is a creative problem solving
process that encourages divergent thinking and inculcates possibility mindset. It
helps students to collaborate, perform and create. It is a structured approach traversing
through five phases — discovery, ideation, interpretation, experimentation and evolution.

The inclusion of design thinking emphasizes making, design, and tinkering. Design
thinking is an enabling approach to achieve head and hand integration by encouraging
a do-it-together mentality and helping students to think critically about the design
of objects, ideas, and systems.

Students engage with design thinking principles across the curriculum within the
project based learning context where they use creativity, analytical skills, and
teamwork to solve real-world problems.

Join the program and help chart the future of media communication.

The Program

The program is designed to hone your analytical skills, instill in you the design
thinking approach and go the depths of media communication instead of just scratching
its surface. The eventual aim is to help you convert your insights in to ideas and
ideas in to marketable and successful end media products

You will be imparted the necessary knowledge about media policy, laws and economics
along with an overview of globalized and convergent media industry. You will learn
about business models, media technology and will be taught a strong suite of user
research and market research techniques. You will learn to identify trends and new
opportunities and thereafter draw insights.

In this program you will learn how to articulate business strategy, manage innovation
workflow for development of products or services, map, refresh and imagine compelling
customer experiences. Processes and skills for brainstorming, ideas will be thoroughly
imparted and used throughout the program.

You will be regularly engaged in presentations, group discussions, seminars, workshops,
individual and group projects. Your final year project will be focused on the ultimate
aim; to have an original idea delivered with an engaging prototype along with a
business and marketing plan.

Careers

By the time you complete this program you will be able to develop strategies, implement
innovation workflow in an organization, understand business operations, analyze
trends, and recognize the future indications of a business practice. You will be
adept at imagining and delivering products and services, creating new channels of
media distribution and managing content workflows.

At the end of program you will start your own venture or work in a media organization
such as advertising, films, TV, e-commerce, digital agency, mobile app development
companies, software companies. You will find challenging opportunities with companies
leveraging digital media for internal and external stakeholder engagement. You will
find occupation as an innovation manager, digital strategist, brand manager, creative
consultant, content manager, experience designer, project manager, customer engagement
manager and many more such positions.