In short, Manilla is a free one-stop online hub for all your bills -- from magazine subscriptions to credit cards to whatever. It's a well designed site, which should give it an edge over any rivals.

The site is wholly owned by Hearst, where it was incubated by Kliavkoff, who will be CEO of Manilla. (Previously he was an executive within Hearst.)

How will Manilla make money? It gets paid everytime one of its users scraps paper billing.

If a user signs up through Manilla to manage his Comcast bill, Comcast will stop sending him a paper bill. Comcast pays Manilla a fraction of what it would have cost to mail the bill. Hearst also puts ads for Comcast around the Comcast bill in Manilla, which you can see in screenshots of Manilla.