Best Comfortable Lingerie

When downtown gals Lauren Schwab and Marissa Vosper realized there weren’t great options for everyday ­lingerie—as comfortable and cool-looking as their Alexander Wang tees—they spent a year trying on undergarments in fitting rooms across the city and surveying thousands of women. The result is four simple styles produced with premium-­quality cotton and nylon elastane sourced from Belgium and the U.S. The sizes cover the typical 32A-to-36D range ($70 to $85), with non-wire bras, high-waisted briefs, and a seamless line on the horizon.

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So what exactly does “best” mean in a city with thousands of pizza joints, hundreds of celebrity masseuses, and museum-worthy concept shops on every corner? Well, in the case of this, our annual “Best of New York” roundup, there’s a heavy emphasis on what’s new or what has somehow remained virtually unheard of (until now, of course).