Keyword Hell!

Ok, it's not as drastic as hell, but thought I would try lure some attention just kidding.

Right, theres a few things I am having trouble with and hoping I can get some help!

I have looked around for products for the most part of this day and found 2 or 3 nice products I want to try and promote.

Question 1 : How do I no this is a good product to go for? Now I no about gravity and %/sale etc. However if there are several affiliates promoting the product, isit still wise for me to go for it? I mean theres obviously going to be competition for good selling products, and I read in a good article that going for the high demand products is the best option, is this true??

Secondly, Im moving onto keyword research, now this is really where I am finding it hard to get on with it! Im using the Google keyword tool to see what kind of things people are typing to get results, and Im not finding many keywords with low competition and high search volume.

The question!: Am I supposed to be searching higher search volume than advertiser competition for my keywords?

Another: How do I no what keywords I should go for? Theres so many options and they all seem to be dominated already?

I guess my problem is that I cant decide on a product, and when I do I cant do the proper keyword research, I followed the PL method, but its a bit confusing. Could anyone give a simple overview of what I should be looking out for in keywords and whattools are best for this kind of research?

Have you carefully studied the entire PL course - including taking notes and reading all 25 or so eBooks? If not, then do so before you proceed any further. A good basic foundation is a required first step.

Don't "try" anything until you have a good understanding of the basics of online marketing.

In regards to keyword research, you do understand the two most important categories - demand and competition. Sit down and brainstorm by typing in a list on your word processor. Create a list of the most general phrases you can think of.

Enter them in your keyword tool one by one and study the results. When you find good phrases - even high competition phrases, do the same with each of those one at a time. Repeat it until you can't find any good phrases. Repeat with several different keyword tools if necessary.

sahota7: How do I no this is a good product to go for?
The best way to find out is to buy the product and use it yourself. You can also check to see what users are saying about it by reading articles, reviews, visiting forums, doing your own research and finding out how it compares to similar products. You can even ask other affiliates about the pros and cons of the product.

sahota7: However if there are several affiliates promoting the product, isit still wise for me to go for it?
The number of registered affiliates promoting the product should not be your primary concern. Studies show that only about 20 percent of any affiliate base produces the bulk of the sales anyway. If you are confident that you have a strong system for promoting the product, that's where you ought to focus your attention.

sahota7: I read in a good article that going for the high demand products is the best option, is this true??
It's true, but that doesn't mean it's easy. A high-demand product is evidence that people want it and are spending money to get it. All you've got to do is get your message in front of these people to make sales.

sahota7: Im using the Google keyword tool to see what kind of things people are typing to get results, and Im not finding many keywords with low competition and high search volume.
How are you defining "low competition" and "high search volume"? Without knowing your product it's impossible to determine what numbers might be appropriate for either category.

In any case, the Google keyword tool only provides a partial indication of marketplace search terms. You should include results from the Wordtracker keyword tool and others as well, for a more complete perspective. You've got to understand exactly what the data represents and the reporting period it covers. Then you must make sense of the data, as it applies to your needs. That is part art and part science.

sahota7: Am I supposed to be searching higher search volume than advertiser competition for my keywords?
Higher search volume may put you up against stiffer competition. Follow some of those keywords and see which sites appear in the search results. If you see a lot of competitors, take a look at the meta keyword tags in their source code. You could get alternative keyword ideas from there.

You could also take the opposite route and concentrate on longtail keywords, in which case the traffic volume would be lower, but much more narrowly targeted.

sahota7: How do I no what keywords I should go for? Theres so many options and they all seem to be dominated already?
One approach is to put yourself in the place of someone looking for your product and ask yourself what you would type into the search box. This is where your personal familiarity with the product and its benefits becomes a big plus.

sahota7: Could anyone give a simple overview of what I should be looking out for in keywords and whattools are best for this kind of research?
Here's a link to a page where you can see a video of a very informative Webinar about keyword research.

sahota7: I mean theres obviously going to be competition for good selling products, and I read in a good article that going for the high demand products is the best option, is this true??

While it can be true, you also have to analyze how smart is the competition in that niche and whether you can outsmart them. For example, if there are sites with extremely good presell content, then it might be difficult to compete with them. On other hand, if there only bunch of poor content, then you can possibly dominate them. I would however like to enter a moderately competitive niche than a overcrowded one.

sahota7: The question!: Am I supposed to be searching higher search volume than advertiser competition for my keywords?

Advertiser competition is a very good indicator. It suggests that people searching using the keyword are paying ones.

Another: How do I no what keywords I should go for? Theres so many options and they all seem to be dominated already?

This is not easy! There is lot of work involved. Research, research, research and discover your niche or work, work, work and dominate an existing niche.

thanks vishal! that makes good sense. The problem I am having is discovering those moderately competitive niches though.. I am doing research at the moment and looking for alternative words for my already dominated niche, Im thinking if I can find a less dominated keyword then perhaps I can focus on that to bring my site up in the search engines.

Am I right in thinking this or am I completely going the wrong way? An example of what Im trying to do is weight loss, and I want to find alternative searches for weight loss, for example "the best ways to lose weight" or "the quick way to lose weight", i believe thats long tailed keywords????

Well anyway thats what im doing at the moment, if im on the wrong track please correct me! I no being in the affiliate marketing business is all about using the right techniques, I keep hearing it isn't rocket science! So I want to do well in this and make sure im doing this right. I really appreciate everyones help! Thankyou guys.

sahota7: Am I right in thinking this or am I completely going the wrong way? An example of what Im trying to do is weight loss, and I want to find alternative searches for weight loss, for example "the best ways to lose weight" or "the quick way to lose weight", i believe thats long tailed keywords????

You are doing it right! But please be aware that among keywords too, there are profitable keywords and unprofitable keywords. For example, if the keyword "buy SOME PRODUCT NAME" may have very few searches a month but it can be very profitable. On other hand, a keyword "SOME WORD articles" might have 1000s of searches but you'll get only information seekers and no buyers.

ok so the key is really finding out what people are searching, even if its a little search volume, but knowing if these keywords have a good chance of being profitable?

Right so im beginning to understand now, some further questions if u dont mind lol:

Lets say I HAVE found some long tailed keywords, but how will I no if they are profitable? Is this simply through trial and error? Or is there a systematic way for me to approach this?

Also, if I do find some good keywords, should i be looking for a good advertisement competittion or a low competition? Can you explain why I am searching for a particular format, as i think its important for me to no why, that way il learn better!

Yeah, Keyword research can be frustrating at first. As times goes on you will begin to get a knack for it. Like what kind of keywords for a particular niche and how to effectively use it in your Posts etc...

Its all a learning curve. Keep at it !!

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thnks for ur support discrat im gona keep pushing at it, im glad i have a resource like this to keep me going to! thanks vishal, im going to learn the foundation to keyword research through some of PL resources and the web seminar posted above and give it a shot, if i have trouble i will post again!