The Grawlix CMS

Search engine optimization (SEO)

Search Engine Optimization (SEO) is a fancy way of saying “make my stuff easy to find in a search.” When most people talk about SEO, they mean Google. These notes are a little more generic — we’ll cover the principles of SEO, and let Google expert Matt Cutts get more specific.

Search engines constantly scan the web for new sites and updates. You can help them understand what your site’s about with a few different techniques.

With text

The web is a mind-bogglingly big mess of sites and cross-links and constant updates. At the time of this writing, by some estimates there are billions of sites on the web.

To scan all of that, search engines are voracious text readers. They’re getting better at image recognition, but it’ll be a while before you can ask even Wolfram Alpha for “Bill and Opus in ’84” and expect to learn about the National Radical Meadow Party’s presidential campaign.

In the meantime, if you people to find you via Google:

Pick a few words that best describe your comic. What best describes your story? Be as specific as you can. “Web comic” is no good. “Web comic with faeries and trolls” is better.