The Tiny Turkey Is A New Trend

Nov 19, 2018

One of the best parts of Thanksgiving is when the host brings out the huge bird for everyone to fawn over before finally carving it at the table. But while this year that bird will still be coming out, there’s a good chance it will be anything but big.

According to a report in Bloomberg, the biggest trend at this year’s Thanksgiving table could be a tiny turkey. The article suggests that smaller families are partially to blame for the emergence of the tiny turkey trend, but also note the preference for free-range birds, and concern over wasteful leftovers play a role.

“People are starting to understand it’s not natural to grow turkeys up to 30 pounds,” Ariane Daguin, co-founder and owner of D’Artagnan LLC, a wholesale and e-commerce food company in Union, New Jersey, says. “In general, that means they were penned up with no room to move around, and that’s why they’re fat like that.”

According to Bell & Evans, a 12-to 14 pound bird is still the biggest seller, but they are doing what they can to accommodate the tiny bird trend, and Butterball, known for their massive 30-pound birds, are also selling Lil’ Butterballs, that includes birds as tiny as six pounds. Hello Fresh is selling a 12- to 14-pound bird to feed 10 people, and Whole Foods even has a smaller bird to feed four guests, although they do say a 14- to 18-pound bird is their bestseller.

Source: Bloomberg

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