DLC CANADIAN MORTGAGE EXPERTS

With 125 agents, it’s no wonder that Dominion Lending Centres Canadian Mortgage Experts spends as much effort supporting their brokers as they do their clients. “Our whole management team are all still brokers – we all do our own books, and that helps us stay in touch with what’s important to a broker, not just sell them on something,” says Mike Lloyd, team leader and owner of DLC Canadian Mortgage Experts.

The company offers coaching from both internal and external experts. Last year, a coach came in and met with seven brokers; their business has since gone up more than 150%. The brokerage also offers various marketing programs, including a client referral retention program that gives discounts across North America.

All meetings are broadcast on YouTube, so location isn’t a barrier to staying on the same page. This year’s annual company-wide meeting saw agents fly in from a number of provinces to participate, which Lloyd says was worth it “because they feel like they’re part of the team, and I want them to feel like that. I don’t want them to feel like they’re stuck out somewhere else and they’re not part of our group.”

Lloyd says he’s constantly surprised by how quickly the industry is changing, but he believes the way forward is to adapt. “Keep things moving forward, and just keep fighting the fight,” he says. "I’m a big believer that we’re stronger as a team, and every time we grow, there’s some headaches, but once we get through those, we’re better.”

DLC Canadian Mortgage Experts has been in business for a little over five years, and had an average volume of $13 million per broker last year – so clearly they’ve been doing something right.