My new patent on ads extension to DRM

2012-06-24

I recently got a US patent application granted by the Patent and Trademark Office. The patent bears the title "Device, System, and Method of Digital Rights Management Utilizing Supplemental Content".

This technology allows the expansion of a right/license-object based DRM scheme, so it supports license objects that trigger the display of ads (supplemented content) in conjunction with content consumption. Among other features, the system is based on an extra layer of indirection between the rights object, the content, and the supplemental content.