Both business travelers and tourists find that Dubai offers the highest standards of comfort and luxury. As befits a dynamic and prosperous business centre, Dubai's ultramodern hotels offer every luxury. Yet the comforts of the 21st century co-exist with the emirate's rich Arab-Islamic culture. An intriguing land that combines old-world souks and modern shopping malls, rolling sand dunes and championship grass golf courses, remote Bedouin villages and an array of five-star hotels, Dubai defies easy definition.

Wedged between Europe and Asia, buttressed by Africa, Dubai's encouraging tax regimes, state-of-the-art telecommunications and pro-business environment have produced a country that is building energetically on the advantages which location, centuries-old trading savvy and oil wealth have given it. Sunshine, shopping, seaside, sports and safety - five of the key ingredients that have earned Dubai a growing reputation as one of the world's most attractive and rapidly developing leisure destinations.

Come visit, live or do business in this once sleepy desert town that has exploded onto the international scene and acclaimed as a rising star as a destination. Discover the heritage and culture, see its globally unique landmarks, indulge in 7 star luxury or challenge yourself to an adventure in its mystical deserts.

Getting there- By Air

There are a whole range of options when flying into Dubai. Over 120 airlines worldwide operate to Dubai and there are 5 airlines offering a total of 135 direct weekly flights from the UK. You can fly with the world renowned Emirates - Dubai’s national airline, where you can board one of its several new aircraft such as the Airbus A380 which flies from Heathrow. Fly Dubai, the emirate’s new low cost airline operates flights to, from and via Dubai and is ideal for connecting journeys within the middle east.

Citizens of 33 countries, including the UK and Ireland, are granted a 30-day visa, free of charge, on arrival in Dubai. Dubai is just a seven hour direct flight from the UK, which places it at a very manageable UTC +4 hours and therefore close enough to avoid jet lag.