Before you begin

When you’ve linked a Google My Business account, your locations are eligible to show with any text ad in your account. Location extensions can also show with image and video ads. If you want to assign locations to particular campaigns or ad groups, set up filters when you create your location extensions. Keep in mind that new locations you add to Google My Business may take up to a day to link to your Google Ads account.

Check whether your business is already on Google My Business (many businesses already are). Since Google My Business verification takes time, don’t set up a new Google My Business account if your business already has one.

After you request a link, an email will be sent to the person who manages the GMB account asking them to approve your request to link it to AdWords. (They can also approve the request directly from their GMB account.)

As a best practice, you may want to contact the GMB manager directly to let them know to check for an AdWords link request. (Sometimes email accounts used to identify Google My Business accounts aren’t checked often.)

When the Google My Business owner approves your request, locations will be linked to your AdWords account and, after about a day, any of your existing location extensions may start showing. You may also receive an email notification letting you know that the accounts are now linked.

Situation 2: You’re not a manager of the Google My Business account so you can’t sign in to it—but you need the ability to edit GMB location information

Link the accounts and edit locations in GMB

Identify the person who manages Google My Business for your business, then ask that person to add your AdWords email address as an owner or manager. You may want to send them the GMB instructions: Add owners or managers.

Once the GMB manager invites you to link accounts, an invitation is sent the email address associated with your AdWords account. Accept that invitation.

Situation 4: The Google My Business account uses a different sign-in email address from the one you use with your Adwords account—but you know the password to both

Link the accounts

If you have two or more listings, switch to card view and click Manage location for the listing you'd like to link.

Click Users from the menu. Add your AdWords email address as an owner or manager.

For more details, see the GMB support instructions Add owners or managers. (Note that to transfer ownership of all locations in your personal account, you should first transfer them to a business account.)

Once you’ve accepted the invitation from the GMB account, your AdWords and GMB accounts will be linked and you can set up location extensions in AdWords.