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"Supporting and celebrating service members who are willing to fight for the freedoms afforded by our nation is an honor for all of us at Gillette Deodorant, and the inspiration behind our newest campaign derived on a relationship of over 100 years"

CINCINNATI--(BUSINESS WIRE)--Gillette Deodorant, in partnership with Operation Homefront, today
launches the campaign titled ‘Every Hero Sweats, Some Never Show It,’ to
showcase the lesser known challenges service members face when retiring
or separating from the military and re-entering the private sector.
Gillette Deodorant celebrates the everyday heroes that go through that
stress, all while balancing the everyday demands of their job, family
life, and any number of challenges they face.

“Supporting and celebrating service members who are willing to fight for
the freedoms afforded by our nation is an honor for all of us at
Gillette Deodorant, and the inspiration behind our newest campaign
derived on a relationship of over 100 years,” said Sara Saunders,
Associate Brand Director, P&G Personal Care. “The campaign shows the
duality that many service members experience—balancing commitments
between work and family. It also shows the struggle many face when they
have to re-enter civilian life and find a job.”

Support our American Service Member Heroes

P&G and Gillette have a long-standing partnership with Operation
Homefront, whose mission is to build strong, stable, and secure military
families so they can thrive in the communities they have worked so hard
to protect. Operation Homefront provides critical financial assistance,
transitional and permanent housing and family support services to
prevent short-term needs from turning into chronic, long-term struggles.

As part of its partnership with Operation Homefront, Gillette Deodorant
will be partnering with select retailers across the country to donate an
estimated $2.5 million worth of product* to military families in need.
The donation includes an in-store promotion of P&G Personal Care
products, such as new Gillette Hydra Gel Antiperspirant that provides
48-hour sweat protection with ingredients like aloe and eucalyptus that
hydrate skin.

The campaign also aims to spark online conversations through its
influencer campaign, ‘Every Hero Sweats,’ as Gillette Deodorant partners
with service members and their families to share real-life stories on
social media platforms about their own experiences. From the physical to
the moral, they will provide guidance and share how in life you’re going
to sweat, but it doesn’t have to show.

P&G is proud to be a major employer of U.S. Armed Services veterans. The
Company has a long history of employing veterans across its entire
business and operations. Veterans bring leadership, discipline,
perseverance, and teamwork skills that can enhance P&G work systems and
culture, creating competitive advantages that can lead to better
business results. P&G encourages any veteran currently seeking a job to
visit their career website: https://www.pgcareers.com/veterans-us

*The estimate is based on average non-promoted retail price if the
estimated 500,000 units are donated.

About Gillette

For more than 115 years, Gillette has delivered precision technology and
unrivalled product performance – improving the lives of over 800 million
consumers around the world. From shaving and body grooming, to skin care
and sweat protection, Gillette offers a wide variety of products
including razors, shave gel (gels, foams and creams), skin care, after
shaves, antiperspirants, deodorants and body wash. For more information
and the latest news on Gillette, visit www.gillette.com.
To see our full selection of products, visit www.gillette.com.
Follow Gillette on Twitter,
Facebook
and Instagram.

About Operation Homefront

Founded in 2002, Operation Homefront is a national nonprofit
organization whose mission is to build strong, stable, and secure
military families so that they can thrive – not simply struggle to get
by – in the communities they have worked so hard to protect. Recognized
for superior performance by leading independent charity oversight
groups, 92 percent of Operation Homefront expenditures go directly to
programs that support tens of thousands of military families each year.
Operation Homefront provides critical financial assistance, transitional
and permanent housing and family support services to prevent short-term
needs from turning into chronic, long-term struggles. Thanks to the
generosity of our donors and the support from thousands of volunteers,
Operation Homefront proudly serves America’s military families. For more
information, visit OperationHomefront.org.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and information about P&G and its brands.