HW International announced that it will commence trading as Shure Distribution UK after recently being acquired by Shure Inc.

As a Shure subsidiary, Shure Distribution UK will continue to carry Shure, Phonic, PreSonus and QSC Audio brands, as well as the latest addition to its portfolio, Aviom. According to the company, the name change will not affect customer's day-to-day dealings with the company, as the staff and company structure remain unchanged.