How to Sell Prints without a Gallery

Although he has also sold editioned 20x24 prints, Ryan Pfluger sometimes sells small, inexpensive prints to his Instagram followers. “I make work so that people can have it,” he says, “not just look at it on a screen.”

Many photographers who shoot assignments receive requests to sell prints of popular images. These can offer extra income and a way to reach a new audience, but promoting sales and filling orders takes time. Documentary photographer Jason Florio, for example, would occasionally receive emails from people who wanted to buy an image they had seen in a magazine or online....

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