Monday, October 31, 2016

Daytime Ratings: 'Days of our Lives' Inches Up in Viewers and Demos

The Live + Same Day daytime ratings are in for October 17-21, 2016. According to Nielsen, Days of our Lives made modest gains versus the previous week in total viewers (+1K), female viewers age 18-49 (+12K), and females 25-54 (+35K).

Check out a breakdown below of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,474,000 (-37,000/-323,000)
2. The Bold and the Beautiful 3,707,000 (-64,000/+124,000)
3. General Hospital 2,607,000 (-84,000/+28,000)
4. Days of our Lives 2,209,000 (+1,000/-372,000)

Women 18-49 Viewers
1. The Young and the Restless 581,000 (-17,000/-151,000)
2. The Bold and the Beautiful 488,000 (-22,000/-78,000)
3. General Hospital 433,000 (-21,000/-46,000)
4. Days of our Lives 390,000 (+12,000/-84,000)

Women 18-34 Viewers
1. The Young and the Restless 135,000 (-6,000/-78,000)
2. The Bold and the Beautiful 120,000 (-10,000/-25,000)
3. General Hospital 103,000 (-16,000/-51,000)
4. Days of our Lives 82,000 (-3,000/-52,000)

Women 25-54 Viewers
1. The Young and the Restless 845,000 (-17,000/-188,000)
2. The Bold and the Beautiful 721,000 (-17,000/-110,000)
3. General Hospital 623,000 (-2,000/-33,000)
4. Days of our Lives 538,000 (+35,000/-50,000)