If winning a Bond-inspired trip to London for you and three friends worth R1 million sounds like something you’d take a second sniff at, then you, my friend, need to read on.

The competition is called Crack The Case, and to win the grand prize, you’ll have to complete missions via the Heineken Facebook Mission HQ, in real life at various Heineken events, or even via SMS (if you’re afraid of public crowds and the internet).

So in slightly more detail, the prize is an incredible James Bond Experience in London worth R1 million for you and three friends. THREE FRIENDS. If you win, you’ll be treated to standard James Bond inspired activities from suit shopping on Bond Street, to iconic casino evenings. Shame, what a terrible burden.

And check out what we spotted on the way to our radio studio in Melrose Arch: contestants have to get through a laser challenge without setting off the alarm. Successful candidates who get to the middle and “Crack the Case” can win prizes from movie tickets to camera and tablets.

People are absolutely losing their FACES, already.

“Fire the ‘laser’!”

To start your mission, and receive a unique, secret code, you must purchase Heineken from participating liquor outlets, bars, clubs or restaurants. In addition to this, you will be challenged to source codes via real-time missions from locations like the Melrose Arch vibe, and others around the country.

Skyfall launches at cinemas nationwide in South Africa on 30 November 2012.

To begin your epic mission, and put yourself in line to win further incredible prizes, you must visit Heineken Mission HQ HERE.