Asia Pacific: e-commerce penetration 2017, by country

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Active e-commerce penetration in Asia Pacific as of 4th quarter 2017, by country

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The above statistic shows the e-commerce penetration rate in selected Asia Pacific markets in as of the fourth quarter of 2016. Iit was found that 60 percent of the population had purchased a product or a service online in the 30 days preceding the survey period.
In 2015, global e-retail sales amounted to over 1.6 trillion U.S. dollars and projections show a growth of up to 3.5 trillion U.S. dollars by 2018, these numbers exceeding even the most optimistic expectations of market analysts. The largest national economies on the e-commerce market are, as of 2015, the United States and China, with e-commerce revenues estimated at 287 million U.S. dollars and 247 million U.S. dollars respectively.

By 2018, e-commerce penetration is expected to reach almost 50 percent of the world population, albeit with stark differences between regions and even countries. One of the areas with the most growth potential on the global market is Asia Pacific, where the digital buyer penetration has reached an estimated 46.8 percent of internet users in 2015. A global ranking of e-commerce penetration by country shows UK, Germany and South Korea leading, each with over 70 percent of the population having bought a product online during the previous month.

Asia Pacific is currently the region with the most potential for growth, in part due to the rise of the middle class and increased internet penetration. In 2015, retail e-commerce sales as percentage of total retail sales were highest in this region, leaving behind Western Europe and North America. As of 2016, China, due to its sheer number of inhabitants, but also to its fast economic development, is the main e-commerce market in Asia Pacific, with accounting for an estimated 62.5 percent of digital buyers in the region.

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The above statistic shows the e-commerce penetration rate in selected Asia Pacific markets in as of the fourth quarter of 2016. Iit was found that 60 percent of the population had purchased a product or a service online in the 30 days preceding the survey period.
In 2015, global e-retail sales amounted to over 1.6 trillion U.S. dollars and projections show a growth of up to 3.5 trillion U.S. dollars by 2018, these numbers exceeding even the most optimistic expectations of market analysts. The largest national economies on the e-commerce market are, as of 2015, the United States and China, with e-commerce revenues estimated at 287 million U.S. dollars and 247 million U.S. dollars respectively.

By 2018, e-commerce penetration is expected to reach almost 50 percent of the world population, albeit with stark differences between regions and even countries. One of the areas with the most growth potential on the global market is Asia Pacific, where the digital buyer penetration has reached an estimated 46.8 percent of internet users in 2015. A global ranking of e-commerce penetration by country shows UK, Germany and South Korea leading, each with over 70 percent of the population having bought a product online during the previous month.

Asia Pacific is currently the region with the most potential for growth, in part due to the rise of the middle class and increased internet penetration. In 2015, retail e-commerce sales as percentage of total retail sales were highest in this region, leaving behind Western Europe and North America. As of 2016, China, due to its sheer number of inhabitants, but also to its fast economic development, is the main e-commerce market in Asia Pacific, with accounting for an estimated 62.5 percent of digital buyers in the region.

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Release date

January 2018

Region

APAC

Survey time period

2nd and 3rd quarter 2017

Age group

16 to 64 years

Special properties

in the past 30 days

Supplementary notes

Data has been rebased to show national penetration. Self-claimed activity.

More information

Region

APAC

Survey time period

2nd and 3rd quarter 2017

Age group

16 to 64 years

Special properties

in the past 30 days

Supplementary notes

Data has been rebased to show national penetration. Self-claimed activity.

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