Finally, it’s over – Lessons from the Election

As Election Day recedes from our memories in the coming weeks, and Black Friday ads replace political ones, I thought it would be helpful to review some key lessons to take away from the election.

Key Lesson #1: Consistency.

Consistency is the key to communicating to your audience effectively; without consistency in your message and actions, you lose credibility and authenticity. Many candidates in the election were criticized for lacking consistency in their platform and message. For the top brands in the world, consistency is essential to retain and expand market share. On a local level, the more consistent you can be in your brand identity and marketing campaigns, the more successful you will be in communicating your credibility and authenticity.

Key Lesson #2: Money can only get you so far.

If your product or brand isn’t well planned, unique and consistent with the expectations of your target market, you’re unlikely to be successful in your marketing efforts. Despite the enormous spending of Super PACs in this election, I believe that most people voted based on which candidates they thought were the most capable. At a certain point, people tune out to the barrage of political advertisements that all sound the same. By demonstrating what differentiates your brand or product from your competitors, you can stand out in a crowded marketplace, even if your advertising budget is a fraction of your competitors’.