Video of the day: Jennifer Lopez stars in Fiat 500 commercial

Fiat continues to make inroads in its return-to-USA campaign, and the automaker is banking on Jennifer Lopez to do so.

Not unlike Chrysler's Eminem ad for the 200, Fiat has Lopez for the 500. We're still confused that the Fiat-Chrysler alliance has led to the 500 being the smallest car and the 300 as the largest, but whatever.

In the commercial, Lopez drives a 500 cabriolet down a busy street headed to the set of "HawthoRNe" while being chased by male onlookers. In true cross-promotion fashion, it's also a clip from her video for "Papi," the third from her "Love?" album.

"Like the car? Go online. Like J.Lo? Get in line," the ad reads before directing potential buyers to FiatUSA.com.

Fiat CEO Sergio Marchionne's push to boost the profile of Italian brands stateside with another announcement this week: The Maserati Kubang SUV, unveiled in Frankfort, is to be built at Chrysler's Jefferson North plant alongside the Jeep Grand Cherokee.