"McAfee Vs Norton"

I realize now that this is much like asking "Symantec vs Symantec", but I do have a question. I'm trying to unbiasedly (hard for me to do) figure out what the major pluses and minuses between McAfee and Norton are. McAfee ISS claims on one page to be 8 in 1 protection, and on another page 10 in 1 protection. I look at Norton and they list 15 "key technologies", yet I'm not sure if there is anything "extra" in that package as compared to McAfee. Would someone be willing to toss out some tid bits please. Ive used Noton for a while (Military), and I have a 30 day free trial of McAfee--which I've learned to hate and love at the same time.