Qalo

Athletics Collection

QALO creates durable, silicon wedding rings for those that live an active lifestyle.

CHALLENGE
QALO had just created a new material and a new ring design for their upcoming lineup and they needed a video to showcase the beauty, durability and design.

APPROACH
Let the beauty and design “speak for itself.” We knew from the very beginning this wasn’t just another piece of jewelry. QALO spent a lot of time designing these rings to feel like an extension of their audience. Each ring is built to breathe, lift, and live with their wearer, so it was on us to get that message across in a unique way. In order to do that, we felt it best to show the journey a ring takes in its formation. There’s just something about journey stories that keeps our attention.

RESULT
QALO loves it and we love that it pushed us to innovate.

Concept Art

This project was an incredible opportunity to push the boundaries of our 3D capabilities, and if we’re honest, we love how it turned out. We’re also happy to say that QALO loved it too.