WE ARE A DIGITAL SPECIALTIES ECOSYSTEM

Media Trends Group is a communication holding focused on the digital ecosystem. With more than 50 specialists in communication, marketing, media and technology and offices in 5 countries, we manage to reach more than 80 million people every month through integral solutions created for top worldwide brands.

Lang

Cases

#NonStopVegas

The challenge

Debuting the first direct flight from Sao Paulo to Las Vegas.

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The solution

MTG developed an influencer marketing campaign utilizing Brazilian Travel influencers. We targeted a variety of audiences, including backpackers, luxury travelers, and couples travelers by showcasing a comprehensive Las Vegas experience. Every minute of the trip was recorded, and the content was used to create the official campaign video.

Main platform for content dissemination and also the environment with the best engagement in travel influencer marketing.

Secondary platform, where we launched the official campaign video and promoted it through paid media.

The Results

23M

23M users reached by the hashtag #NonStopVegas in one week of content generation