Channel Marketing Specialist

Responsible for the management and coordination of all marketing
activities in the region. Managing Reseller, Retail & Online Marketing.
Execute activities to drive maximum ROI for WDC products in that region.
Demonstrate a clear understanding of all channels and should understand all
customer needs. Should be business oriented while driving activities with the
sales and cross functional teams.

Domestic and/or international travel may be
required

Responsibilities:

Develop Business and
Brand Strategies for WD, SanDisk, G-Technology, WD_Black brands in various
target channels

Support Sales Organization by managing
marketing programs & activities that will help achieve sales targets,
volume, and market share by
developing effective marketing programs for Distributor, Retailer, Etailer
and VAR accounts in support of these goals

Prepare and present an in-depth
quarterly analysis of all promotional activities from prior quarter by
region. Compare results to prior year highlighting cost, ROI, top sellers
by product, by customer and other trends

Education and/or Experience

§Bachelor’s Degree in Business or Marketing or equivalent.Must be technically literate and proficient

§4 years business experience.Involvement in marketing-oriented projects strongly preferred