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Dr.Kumuda Gururao

I am an independent Consultant / Advisor for implementing ELearning / Social Media Learning, Online Marketing & Social Media Marketing for Corporates and Hr.Edu.Sectors. I have done my Ph.D. in Education specializing learning strategies and MBA in IT & Software Marketing and well versed in IT skills (Multimedia & Web based). For details visit: http://www.advisor2u.com

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Twitter Updates

10/23/2010

Social Media Influencers to Promote Ur Business

In my earlier blogs related to social media I had discussed about promoting through TFLB (Twitter, FB, Linkedin and Blog) and complementing it by implementing SEO. This time I thought I shall introduce Social Media Influencers and how one can use them to create greater awareness about your product or service.

Who are Social Media Influencers?

Social Media Influencers are the people with mass following, have the capacity to influence their followers or fans or subscribers as the case may be in Twitter, Facebook or YouTube. Hence anyone doing business in B2C sector can utilize these influencers to promote their product / service.

How can you identity the Social Media Influencers?

There are certain tools that help you identify the social media influencers. The persons identified as social media influencers should retain their position at least for some time as otherwise the success of the whole process of engaging them to promote the business would not be realized.

Infegy Socialradar: Social Radar collects information from a vast range of sources so as to accurately identify the social media influencer across various channels of the web. It enables you to identify the influencers among various topics important to your business.

radian6: It lets you ‘Uncover the influencers in your industry based on weighted metrics you customize, and learn where else they’re active on the social web to strategize the best course of connection and engagement’.

Synthesio: It helps you to identify who is leading the conversations in your marketplace thus enabling you to identity the social media influencer.

The next step is simple. Identify the influencer using any of the above mentioned tools and ask him to promote your products/ services.

The following link suggests how Chevy used influencer strategy to write about their electric car (Chevy Volt)

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Social Media Influencers to Promote Ur Business

In my earlier blogs related to social media I had discussed about promoting through TFLB (Twitter, FB, Linkedin and Blog) and complementing it by implementing SEO. This time I thought I shall introduce Social Media Influencers and how one can use them to create greater awareness about your product or service.

Who are Social Media Influencers?

Social Media Influencers are the people with mass following, have the capacity to influence their followers or fans or subscribers as the case may be in Twitter, Facebook or YouTube. Hence anyone doing business in B2C sector can utilize these influencers to promote their product / service.

How can you identity the Social Media Influencers?

There are certain tools that help you identify the social media influencers. The persons identified as social media influencers should retain their position at least for some time as otherwise the success of the whole process of engaging them to promote the business would not be realized.

Infegy Socialradar: Social Radar collects information from a vast range of sources so as to accurately identify the social media influencer across various channels of the web. It enables you to identify the influencers among various topics important to your business.

radian6: It lets you ‘Uncover the influencers in your industry based on weighted metrics you customize, and learn where else they’re active on the social web to strategize the best course of connection and engagement’.

Synthesio: It helps you to identify who is leading the conversations in your marketplace thus enabling you to identity the social media influencer.

The next step is simple. Identify the influencer using any of the above mentioned tools and ask him to promote your products/ services.

The following link suggests how Chevy used influencer strategy to write about their electric car (Chevy Volt)