Electric New Partnership for Sydney FC

When Sydney FC runs out onto the field this Hyundai A-League season the atmosphere will be electric, with the club today confirming retail giant, Bing Lee and technology company, Sony as major sponsors for the next two years.

When Sydney FC runs out onto the field this Hyundai A-League season the atmosphere will be electric, with the club today confirming retail giant, Bing Lee and technology company, Sony as major sponsors for the next two years.

Bing Lee will continue its strong association with the Sky Blues as front-of-jersey sponsor on the team-s home jersey, while Sony will take pride of place on the front of Sydney FC-s new look away strip.

“To have two such outstanding companies on board as major sponsors in these tough economic times is fantastic for the club, and a great boost as we look ahead to the start of the new season,” said Sydney FC CEO, Stefan Kamasz. “Bing Lee have been great supporters of ours for a number of years now and a very important part of our football family. Our two organisations have much in common and we are thrilled they have agreed to extend their sponsorship.”

Kamasz continued, “Sony is an organisation with strong links to football, both here in Australia and overseas. The company has an international focus so their decision to become a major sponsor of our club is a great endorsement of the new direction and professional approach we are taking here at Sydney FC.”

The agreement between Sydney FC, Bing Lee and Sony will see Sony branding of away shirts and home shorts, while Bing Lee will continue to be the major home shirt sponsor.

“Sony believes in the power of football - around the world and here at home in Australia. As we move through to the kick-off of the FIFA World Cup in South Africa, we know football is going to get even bigger here than it already is," said Sony Australia Managing Director, Carl Rose. "Our support for the game, from FIFA right through to local Hyundai A-League clubs, shows our commitment to the passion and excitement of the ‘world game-. We know Bing Lee shares this passion, so to unite with them to become a co-sponsor of Sydney FC creates a fantastic opportunity for us all.”

“Sydney FC-s new management team, with its vision to drive the club forward to success locally and in Asia, was a major factor in our decision to join with Bing Lee to support the club. We look forward to celebrating that success with Bing Lee, their customers, the club, the fans, the staff and the players in coming seasons.”

"A strong family orientation, the bringing together of a diversity of ethnic backgrounds and the single minded strategic goal of competing successfully as a single, united team were objectives common to both parties. With the strength of the Sony brand now on the team as well, we look forward to a rejuvenated season of football, support and success.”

Sydney FC-s away strip featuring the Sony logo will make its debut in Townsville on Saturday, August 8 when the Sky Blues hit the road to face the North Queensland Fury in the first round of the competition.

Fans will get their first look at the revised Bing Lee home jersey when Sydney FC has its first hit-out at home in round two against old rivals, Adelaide United on Sunday, August 16.

In addition to Bing Lee and Sony, MBF will continue as a major sponsor of Sydney FC and will work closely with the club this year to strengthen ties with the wider football community in Sydney.