behavior analysis

“An overworked and incorrect bit of folk wisdom pronounces the carrot to be of no avail unless backed up by the stick. But the carrot can do the job all by itself.” Murray Sidman, Coercion and Its Fallout (2001)

“I learned one very important thing: the student is always right. He is not asleep, not unmotivated, not sick, and he can learn a great deal if we provide the right contingencies of reinforcement. But if we don’t provide them, and provide them soon, he too may be inspired to […]

This is a wonderfully produced (but long) video about behavior analysis with an emphasis on education. We recommend that anyone interested in education, behavior analysis, parenting, or prosocial behavior watch it!