A NEW fragrance, Bentley for Men Absolute, is the latest addition to a collection that has secured a firm position in the international luxury fragrances market.

Created exclusively for Bentley Motors, its men’s fragrance collection, which includes Bentley for Men and Bentley for Men Azure, is aimed at customers who are seeking an upmarket and elegant addition to their personal toiletries range.

The new limited edition Bentley for Men Absolute fragrance uses precious woods and natural essences to define an experience of pure luxury.

One of the world’s most famous perfume makers, Michel Almairac, has put his extensive knowledge from his creations for Robertet, the world’s leading fragrance house for natural fragrance compositions, in Grasse and Paris, France, into his work for Bentley.

Speaking about the new fragrance, he said: “I wanted to express the strong, authentic side of the Bentley brand, while also bringing out its timelessness.

“I therefore focused on woody notes, which have strength and unique character. This is also why I chose precious agarwood for this composition.”

The use of agarwood, also known as Oud, in Bentley for Men Absolute is a resin, which comes from evergreen trees native to Asia. It is one of the most expensive raw materials in the world, and highly valued by international perfume connoisseurs. Men (and women) find the fragrance of this ‘smoky gold’ irresistible. In Bentley for Men Absolute it joins other rare ingredients as part of an exquisite woody, spicy fragrance composition.

The top note of Bentley for Men Absolute is a cocktail of fresh ginger and pink peppercorns, with a hint of frankincense.

The heart note consists of the woody aromas of papyrus, Atlas cedar and sandalwood – suggesting power and masculinity. The base note includes the seductive essences of Oud, surrounded by ambergris and moss.

Typical of many luxury fragrances, Bentley for Men Absolute develops an individual character when worn, and is being promoted as elegant, luxurious, sensuous.

The visual image of Bentley for Men Absolute reflects the luxury of the Bentley brand, combining the use of gold lettering and cap and glossy black bottle.

The gold metal cap features a diamond-cut band. The Bentley ‘Flying B’ logo adorns the bottle and the front of the black leather-effect box.

The Bentley for Men Absolute fragrance is available as a limited edition exclusively at Harrods UK.