Brand Guidelines

A winning palette elicits a desired mood or communicates an idea — and it starts by being familiar with a few fundamental laws of color and its properties. Have you ever struggled to communicate clearly about color with your designer? Perhaps a color doesn’t seem to resonate or appear to fit the company persona yet […]

“The human story as it’s unfolding now is a bit of a cliff-hanger. Automation, digitalization and ongoing economic and political volatility are inspiring a great searching of the corporate soul. A new idea – and ideal – of successful business in the 21st century is emerging: purposeful business.” Valerie Keller, EY Beacon Institute Global Leader […]

Your brand is your identity in the marketplace. And make no mistake about it – it comprises way more than your company name and logo. Successful brands communicate who you are, what you do, and the value you create for your customers. It is also the foundation on which your customer and partner relationships are […]