Nestlé - #MYBREAK

Background

KitKat is a chocolate-covered wafer biscuit bar confection created by Rowntree’s of York, England, and is now produced globally by Nestlé. KitKat is not only a famous chocolate bar, but also an iconic brand. It was time to bring the ‘Have a break, have a KitKat’ slogan to life. And create a responsive website for KitKat.

The idea

Meet the ‘What’s Your Favourite Break’ campaign. It let’s users share their favourite break, weither it’s alone or together with someone special. The breaks are inspired by videos which are shown on the website. When you’ve shared your break, you’re in the running to win a Philips headphone, a vacation, or a Polaroid Cube (which is red, of course). It all comes down to the new KitKat tablet, for people among us who need an even bigger break than the regular break. Say break again: break.

We captured KitKat's iconic look by using dynamic lines, and bold features.

The look

We captured KitKat’s iconic look by using dynamic lines, and bold features. The website is, of course, fully responsive and converts from desktop to mobile devices just like that. The website looks fun, festive and goes down easy. Just like it should.