Bollywood stars gave a thumbs up to Amitabh Bachchan on possibly being the new brand ambassador of the 'Incredible India' campaign.

Bollywood stars Akshay Kumar, Varun Dhawan, Sudhir Mishra and Sonakshi Sinha among others have given a thumbs up to megastar Amitabh Bachchan possibly being the new brand ambassador of the ‘Incredible India’ campaign. (Source: Varinder Chawla)

Bollywood stars Akshay Kumar, Varun Dhawan, Sudhir Mishra and Sonakshi Sinha among others have given a thumbs up to megastar Amitabh Bachchan possibly being the new brand ambassador of the ‘Incredible India’ campaign.

Bachchan, 73, is the centre’s “first choice” to replace Aamir Khan, whose contract for the tourism ministry’s campaign has ended. The final decision is yet to be taken.

It has been reported Akshay was also among the choices for the position.

Calling Bachchan the right one, Akshay told reporters, “He should be given that (brand ambassador). He is an icon… It would be great.”

“He is a great brand ambassador. So was Aamir. So is Mr Bachchan, so would be many other people. You can’t praise him (Bachchan) enough, there is not much that hasn’t been said about him. He is cultured, understands culture, understands India, he is very knowledgeable. Not just a film actor he is beyond that,” Mishra said.

While Sonakshi feels there is none better than Bachchan for the post. “I think nobody represents art and cinema in our country like him. He has been doing that for so many years. No one is better than him to be the brand ambassador.”

“He is definitely incredible. He deserves whatever honour he gets,” said Varun.

Director Shoojit Sircar, who has directed Bachchan in two films “Shoebite” and “Piku”, said he supports the actor in whatever he does.

“I am happy. Whatever he does, I am with him. He is a legend.”

Sonam Kapoor said, “It’s an apt ambassadorship. He was the brand ambassador for Gujrat, so it’s a natural progression.”

Filmmaker Subhash Ghai called Bachchan’s likely appointment superb. “It’s a great honour that he has become the ambassador.”