The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Ashley Taylor Anderson, Director of Content, Ceros.

Content Licensing Company GumGum Raises $2.6m in Funding

Digital content licensing startup GumGum has raised $2.6 million in funding, according to a recent SEC filing. GRP Venture Partners led the round, with participation from previous backer First Round Capital. The Los Angeles-based startup has reportedly raised approximately $3.8 million in total. Founded in 2006 by former Mojungle CEO Ophir Tanz, GumGum provides an analytics and monetization platform for content online. GumGum has developed two licensing models: Pay-per-use allows publishers to license content on a CPM basis; and Ad-supported subsidizes the licensing revenue through advertisements.