Or why someone has massive success in a
company, then leaves, goes someplace else, and never, ever again
duplicates that success?

Or why some people spend 5, 10, even 20
years in network marketing with NO success ... yet they never quit,
either!

Or how an industry that does so many things
so wrong can still be so popular ...

This Tool Can Change Your Life

On December 12, 2004, our team released the ebook
"Success In 10 Steps", the story of what we have learned from
26 years in MLM.

The feedback has been astonishing. People say,
"I could have written that book! That was my story. Why did you steal my
story? How could you know exactly what I went through?"

Back in 1991,
my mentor was making full-time income from MLM. He retired from that company
and actually joined over 100 network marketing companies in the next few
years, to figure out how this industry really works: the good, the bad,
the ugly. Here's what he did:

Got on dozens of company conference
calls

Organized & categorized companies,
products, compensation plans, distributor kits, & marketing
materials to compare each company with all the others

Studied their business models, to
understand what kind of behavior certain business models drove

Studied how different "upline gurus"
trained (or did not train) their people

This process answered all the mysteries.

It also revealed some valuable,
valuable secrets about network marketing.

Example #1: The hard-driving, closing salesperson is about 8% of the population. And those 8% have convinced the
other 92% that the 8% are right and the 92% are wrong. How did they do
that? Because that is what they DO. It works for them, so they have
total confidence that they are right, and when you feel their
confidence, you KNOW they must be right, so you do what they tell
you.

Ninety-two percent of the world's population is
sales-resistant. They do not like to be sold, and they do not want to
become that pushy, aggressive salesperson that nobody likes. Yet when
they join MLM, some upline leader tells them, "Make a list of your
friends and family. Call them up. Get 'em into the business. You need to
hear 100 'No's for every 'Yes'.

Guess what? It still only works for the 8%.
If you let them mesmerize you, you can wander aimlessly in the "failure"
desert for years ... maybe forever.

The Choice Is Yours

You can't become something you hate in order
to be successful. This model works for the 8% who are real salespeople.
It's a disaster for the rest of us ... a very bad business
model.

Example #2: Every person on the planet has to
be educated in the skills of what they're doing. Whether you're a
doctor, carpenter, plumber, ditchdigger ... whatever you are ... you've
got to be taught the skills of that business.

And what
"Success In 10 Steps" does for people is, it gets them to
realize, "It's not your fault! The people teaching you didn't know any
better. They weren't bad people. They weren't lying to you
intentionally. They just did not know any other way to do the
business."

Do you think you can wake up one morning and say, "I'm
going to be a doctor!" And you go down and join a company, get a
distributor kit for 50 bucks, and you're a doctor?

Of course not. That's ludicrous.

How about a carpenter? No way. You have to
learn pitches and square and level and plumb. You have to be taught the
skills.

Yet people get in network marketing, and
they're told, "Call your friends & family." It's the biggest fallacy
in the industry. Network marketing is not a sales business. It's a
teaching & mentoring business. When you build people, people will
build your business.

Those upline guru leaders will tell you,
"Well, you didn't make enough phone calls. You're a loser. If it's to
be, it's up to me."

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