What's going on PH. Thanks for hunting us @jsneedles 🙌.
I'm one of the Founders at Hypeist.
We help brands create a frenzy around new and exclusive products through scavenger hunts. We hide goods like sneakers and artwork -- you hunt them down, you keep them.
We launched in NYC a few months ago and have been running hunts through our Instagram account (instagram.com/hypeist). When a hunt drops, we release brand-relevant, location-based clues leading fans to hidden products.
This Sunday we're hiding a pair of one of the most coveted sneakers - Kanye West's Adidas Yeezy Boost 350 (selling at +$1k on eBay). However, we're only inviting a limited amount of Hypeists to the hunt, and you'll have to prove you're a true Kanye fan to get an invite.
We've opened up a private challenge for Product Hunters at Hypeist.com/yeezmas-ph, so get ready to flex your Kanye knowledge in order to reserve your spot.
Look forward to seeing some of you out in the wild.
Happy to answer any questions + always looking for great feedback!

@rrhoover thanks man. Instead of hiding the product (reward), we hide tokens, which are redeemable for the rewards. Tokens can take many forms -- locks, art pieces, stickers -- etc. Once someone finds a token, they take a photo of it and DM it to us on Insta. We'll hit them back and let them know where they can snag their reward.
Sometimes we have a drop spot (starting point for the hunt), sometimes we don't. It's first come, first serve in terms of finding tokens.

@rrhoover love the invisible app collection. This team was a few years after me at @SyracuseU and like most students full of ideas and short on tech. But instead of just lamenting they built a real business. Love the idea of standing on shoulders of giants and building on top of Instagram.