Investigators say a man attempted to coerce a 12-year-old boy into his truck by telling the boy his dog was missing and wanted him to look at pictures in his truck of the dog.

The man is described as a large, muscular-built, white male, with dark hair. He has a dark mustache and goatee. He was wearing a red, "Budweiser" t-shirt. The truck is described as a gray or silver full-sized GMC pick-up truck with a gray or silver matching cap on the back.

Anyone with information is asked to contact Ellicottville Police at: 716-699-2120 or the Cattaraugus County Sheriff's Office at: 716-938-9191.