Well, putting a full stop to all the rumors and reports regarding iPhone 5 or iPhone 4S, Apple introduced it’s iPhone 4S today at it’s Cupertino Campus. Yes, iPhone 4S. No iPhone 5 yet. What happened there, you can check out in the full detailed presentation given below. Scroll down to the bottom of this page, and start reading the full presentation till you get back here.

11:39AM: We’re off to get hands-on, and we’ll be broadcasting again soon. Thanks for joining the fun!

11:38AM: Sorry folks, no iPhone 5… yet….

11:38AM: that’s it!

11:38AM: “I am so incredibly proud of this company and all of the teams who work so hard to bring all of the innovations you’ve seen today.”

11:37AM: “Now, when you look at each of these, they’re great and fantastic and industry leading in and of themselves…” Tim is slowing down. Things are building up. “What puts Apple way out front is how they’re engineered to work together so well.”

11:37AM: Called the iPhone 4S “the most amazing iPhone ever.” But for how long?

11:36AM: Tim is back, re-capping things.

11:36AM: “And that’s the iPhone 4S. Thank you.”

11:36AM: On the 28th 22 more countries, and 70 countries by the end of the year. Over 100 carriers. “Fastest rollout ever.”

11:36AM: Sprint gets an iPhone!

11:35AM: It’ll hit US, Canada, Australia, the UK, France, Germany, and Japan. In the US it’ll be Verizon, AT&T, and Sprint!

11:35AM: Pre-orders for the 4S start this friday, the 7th. Available on October 14th.

11:35PM: The 3GS and iPhone 4 will live on. The 4 is now $99 for 8GB. The 8GB 3GS will be free — on contract.

11:34AM: This video is still going, by the way. Hyperbole is flying around. It’s incredible, amazing, gorgeous.

11:32AM: By the way, the antenna design looks like the current Verizon version, with the same basic groove placement.

11:32AM: We’re still waiting for the big info: price and availability. Will this phone hit every carrier?

11:31AM: Great?

11:31AM: More demonstrations of Siri, including a guy booking meetings while running, Siri warning that he has a conflict. Meeting moved, dude didn’t even have to lose his stride. Now you can even work while you’re working out.

11:29AM: Running down the specs again, new processor, new camera, all on a white background of course.

11:29AM: “We’re really excited about the iPhone 4S.” They’ve made a video to show it off. Yeah, it’s commercial time.

11:29AM: Sounds like that’s it for the iPhone 4s… Phil is giving us the run-down again. Question is: will we have one more thing?

11:28AM: Works for English (US, UK, and Australia) plus French and German. It’ll be beta to start, but there’ll be more languages and services coming.

11:28AM: it works out of the box, but “gets better” as it learns your voice.

11:28AM: In other words: data connection most certainly required.

11:27AM: Phil is back. There’s now a microphone next to the space bar in the keyboard, and you can do dictaction. It’s similar to Android, in that it’s happening remotely

11:27AM: So that’s Siri, Scott’s off the stage. “And that is the coolest feature of the new iPhone 4S.”

11:06AM: “That’s a lot on the camera itself, but it doesn’t sotp with the camera.”

11:05AM: And, five whole elements in the lens assembly — 30 percent more sharper, and it’ll go down to f/2.4!

11:05AM: There’s an IR filter on there too for better, more accurate colors.

11:05AM: A 60 percent boost over the iPhone 4. Phil is saying that more pixels isn’t necessarily better, but it’s a backside illuminated CMOS, so that means 73 percent more light. It’s faster, too — one third quicker.

10:39AM: Documents in the Cloud means your docs get pushed as well. “My documents are updated across my devices.” Sensing a trend here…

10:38AM: Now it’s photos time. “Your photos are now on your camera roll, and you wish they were on all of your devices.” Pictures go up to the cloud from your iPhone and then get shot out to all your other devices.

10:37AM: Eddy’s reminding that you can download and re-download your music or media anytime and on any device.

10:37AM: Having more WWDC flashbacks. Is this Moscone? What day is it?

10:28AM: Then there’s iMessage — BBM for iOS, basically.

1:27PM: There’s notifications, visible from the top by swiping down — ala Android. No more annoying popups from Tiny Tower.

10:27AM: ”We’ve already seeded 100,000 developers, and they love it. We can’t wait to get it in other peoples’ hands.”

10:26AM: $2.99 for a card in the US, $4.99 elsewhere in the world.

1:25PM Hallmark, you just got served. Apple will print it and even mail it automatically and you’ll even get a push notification for when the card is delivered.

1:24PM: We’re looking at the Cards app, which lets you make your own greeting cards. Real, honest to gosh cards. You pick the pic, Apple prints it out.

10:24AM: Apple has paid out $3 billion to developers — and of course has taken a tidy cut itself.

10:23AM: More than 500,000 apps in the App Store, 140,000 are specifically for the iPad. “That gives anyone who owns an iPad a better experience.”

10:23AM: iOS is now the number one mobile operating system, 43 percent compared to Android’s 33 percent as of the July ComScore number Apple is quoting.

10: 21 AM:iPad is the “undisputed” #1 tablet in the world. Tim says “everybody and their brother” is trying to compete, but three quarters of all tablets sold are iPads.

10: 20 AM: “Over 80 percent of the hospitals in the US are now testing or piloting iPad.

10:19AM: Every state in the US has an iPad deployment program either in place or in pilot. 1,000 schools have a 1:1 program.

10:18AM: iPads are “showing up everywhere” according to Tim. In schools they’re “changing the way teachers teach and kids learn, and many educators agree with us.”

10:18AM: Now we’re talking iPad. Apple’s youngest category. iPads are “showing up everywhere” according to Tim. In schools they’re “changing the way teachers teach and kids learn, and many educators agree with us.”

10:17AM: According to a ChangeWave survey, HTC is second at 49 percent. Apple is #1 at 70. ”More coming up on iPhone…”

10:16AM: “Customers love iPhone, and it’s consistently rated #1 in every satisfaction rating I can find.”

10:16AM: 125 percent growth year-over-year for iPhone sales.

10:15AM: “Next up is iPhone. This could be the reason why the room is so full today. The iPhone 4 now makes up half of the overall iPhone market, showing just how strongly the market is growing.

10:15AM: It’s the number one music store in the world, 16 billion songs downloaded.

10:14AM: iTunes talk, now up to 20 million songs — twenty times what the service launched with.

10:14AM Amazingly, almost half are going to people buying their first iPod.

10:14AM: ”iPod is still a large and imporant market for Apple.” 45 million iPods from July 2010 to June 2011.

10:13AM: Over 300 million iPods have been sold. “It took Sony 30 years to sell 220,000 Walkman casette players.”

10:13AM: Market share for iPod? A neat 78 percent.

10:12AM: ”There are still 77 percent of people who are buying something else. What does that mean? We have an incredibly high ceiling here. We have a long way to go.” Now we’re talking music, reminding us that the iPod launched in 2001 before “revolutionizing the industry.” It reminded all of us how much we love music, and made it simple to enjoy again.

10:11AM: The net result? 23 percent market share for Apple as of August.

10:11AM: This is a trend that dates back five whole years, with Apple approaching 60 million Mac users worldwide.

10:11AM: The Mac platform has grown by 23 percent since last year. The PC? Four percent.

10:10AM: ”The MacBook Pro and the iMac are the number one best selling notebook and desktop in the United States.”

10:10AM: Hear that, Intel? Tim’s got your Ultrabook number.

10:10AM: At the same time Apple announced the new Air, which is “thin and light and beautiful and wicked fast — our customers love it and our competitors have been trying to copy it.”

10:09AM: We’re comparing to Windows 7 — it took 20 weeks to reach 10 percent of the Windows install base. It took Lion two weeks.

10:09AM: Six million copies of Lion downloaded so far — 80 percent more than Snow Leopard.

10:09AM: Quoting Mossberg, saying that Lion is the “best operating system out there.”

10:08AM: First is the Mac, and of course OS X Lion is the big news on that front.

10: 08 AM: 357 total stores in 11 countries, and many, many more are coming to “raise the bar at retail.” ”Our products are at the core of everything we do.” Tim’s going to walk us through all four of them.

10: 06 Am: At the Hong Kong opening, they sold more Macs on opening day than they have in any other store in the world!

10:05 Am: 100,000! When the LA store opened, it took a month to hit 100,000 people.

10:05 AM: The Shanghai store is “absolute gorgeous,” the company’s largest store in Asia. 100,000 visitors stopped by on opening weekend.

10:04 AM: Two new stores opened in China in the past week, Hong Kong and Shanghai.

10:04 AM:Today we’re going to be learning about innovations in software and hardware, and the integration of all of these into a “powerful yet simple integrated experience.” ”Apple has enormous momentum, and nowhere is that more evident than in our retail stores.”

10:03 AM: Then there’s the MacBook Air, which has “fundamentally changed the way people think about computers.”

10:03 AM: This room is called the Town Hall, which Tim says has quite a history. The original iPod was launched here. “It went on to revolutionize the way we listen to music.

10:02 AM: “I want to especially welcome you to this campus. This campus serves as a kind of second home for many of us, so it’s kind of like inviting you in to our home.”

10:02: AM: “It is a pleasure to host you today.” And it is our pleasure to host you, readers. I love Apple.”

10:00 AM: Tim Cook is on stage. “This is my first product launch since being named CEO. I’m sure you didn’t know that.”

09:56 AM: Hello Dear Reader! Finally, Apple is going to start it’s Let’s Talk iPhone Event in few minutes. I’m here to let you know about what’s going on there, so keep refreshing the page for checking out the latest updates.