INITIAL BRIEF:
This American company approached me to create two logos for them. A main company logo that had to include somewhere, a piano type keyboard and a logo for their first musical instrument, the Kordbot. Both logos had to be in white, black and red or any configuration of those colours. The Kordbot logo was to be a little tongue-in-cheek. That was the entire basis of this brief

MY APPROACH:
I started with the main company logo. I made it youthful, fun and friendly as the company was named after the CEO’s recently born child, Isla.

With the logo for Kordbot, I wanted to create something that would hold its place alongside other types of studio equipment. The CEO of Isla Instruments loved this approach, and as you can see from the images below, both logos look super-cool on the device itself.

THE RESULTAs the Kordbot was a Kickstarter project, the logos had to be right so people would take them seriously and pledge their hard earned money. This Kickstarter project was fully funded within 18 hours of its launch.