E-commerce in 2017: How brands are going direct-to-consumer

Brands in sectors such as FMCG and food are increasingly looking at direct-to-consumer opportunities. These cut out or minimise the retailer 'middlemen', allowing brands that previously had no direct relationship with their customers to develop one.

Toolkit 2017

This article is part of Toolkit 2017, Warc's guide to six trends for the year ahead, produced in association with Deloitte Digital.