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The NHL is in "late-stage negotiations to strike a partnership with Apple that could see the company’s iPads and other technology become commonplace on team benches," according to sources cited by Rick Westhead of TSN. A source said that the NHL has been in talks for "several years with Apple ...

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Sony has decided to "end its sponsorship" of the FIFA World Cup "amid growing concerns about the transparency of the bidding process for the next two tournaments," according to a source cited by Eric Pfanner of the WALL STREET JOURNAL. Sony’s contract as one of six official partners of FIFA wa ...

The USOC and Nike yesterday announced that they have extended their sponsorship deal through '20. Nike will provide footwear and apparel for U.S. Olympic and Paralympic athletes, including the medal stand uniform for the '18 PyeongChang and '20 Tokyo Games. Nike also will provide the award uniforms ...

An Anheuser-Busch spokesperson said that the "famous Clydesdale horses" will indeed be "making an appearance in Budweiser’s Super Bowl ads," according to Suzanne Vranica of the WALL STREET JOURNAL. The spokesperson said, "The Clydesdales play a strong role for the brand, representing Budweiser ...

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Execs from Jacksonville-based Fanatics said that they now "are opening what they call their 'holiday playbook' that will see a massive influx of workers to handle an anticipated hundreds of thousands, possibly millions, of orders in the next month, ...

ESPN.com's Darren Rovell noted Giants WR Odell Beckham Jr. was "originally booked as an add-on" to an autograph signing for WR Victor Cruz at a Long Island mall yesterday, but he "became the main event." Steiner Sports "didn't change its prices ($39 for Beckham and $69 for Cruz), but did capitalize ...

Nike today began selling its Patriots Lunar Force 1, a shoe "specially designed" for Patriots Owner Robert Kraft, according to Joseph Kahn of the BOSTON GLOBE. The shoe, which retails for $150, features "black with white soles, a dark Nike 'swoosh' down the side" and a Patriots logo on the tongue." ...

GoDaddy is "returning to the Super Bowl for its 11th consecutive year," but the web-hosting firm that has been airing two spots in recent years "this time around only purchased one," according to Jeanine Poggi of AD AGE. GoDaddy CMO Barb Rechterman said that the decision "reflected a need to ma ...

Bud Light is "bringing its #UpForWhatever campaign to downtown Phoenix with the House of Whatever," an entertainment venue that will be erected "for three days during Super Bowl XLIX," according to Kellie Hwang of the ARIZONA REPUBLIC. Bud Light VP Alexander Lambrecht said, "The House of Whatev ...

Cavaliers G Kyrie Irving "has signed on to make more" installments of his web series, "Uncle Drew," sponsored by Pepsi Max, according to Darren Rovell of ESPN.com. Pepsi "originally signed Irving to a local marketing deal during his rookie of the year season," but he "became a national sta ...