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The three-year-old’s dad believed the youngster fell after his shoe got caught in the moving stairway, leaving him with a sprained ankle and broken toe.

But at the time the shopping centre said their health and safety checks confirmed the escalator was in full working order with safety signage displayed.

Now the Rivergate shopping centre has listed a series of pointers for using the moving stairs, that include: not rushing, holding the handrail, assisting the elderly, keeping feet away from the edge of steps; not taking buggies or trolleys on to an escalator, and supervising children at all times.

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And pupils have been asked to create a design to promote safe useage of escalators. A winning design will then be chosen, with the pupil responsible receiving £100 worth of gift vouchers to spend in the mall.

The campaign is backed by POP Marketing, a division within international real estate advisor Savills, which is also working with a number of other shopping centres around the UK.

One overall winner will receive a £1000 donation for their school and have their design displayed in every participating shopping centre where it will be viewed by thousands of shoppers.

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Launching the competition, Robert Graham, centre manager, said: “This competition is a great way to educate children about a serious health and safety topic in a visual and interactive way, which in turn will raise awareness of escalator safety among the general public.

“We are looking forward to seeing the creative designs from Elderbank Primary and Blacklands Primary Schools.”