S.A.L.A.M’s five key mission targets

SALAM Initiative represents a unique shift in the presentation of Islam in the 21st century. Social media has become an important tool used to engage, influence and direct. Rather than utilise methods not essentially current and relevant, SALAM is at the forefront with contemporary online tools and approaches, used in such a way to construct and retake our narrative.

The areas in which SALAM thrives to be a leading organisation are 5, based on our 5 key mission based targets:

SALAM Studios

SALAM +

SALAM Publications

SALAM International

SALAM Training

The above areas can be summarised succinctly into our strategic focus, which is in 3 specific areas: Online presence, development of callers to Islam and unprecedented, robust research.

We believe strongly that covering these key areas in a professional, industry leading manner, coupled with God-consciousness and scholarly (both Islamic and Secular) guidance and counsel is imperative in furthering our vision and arguing a holistic case of Islam.

We pray and beseech Allah ta’alaa grants us tawfiq to further articulate Islam and that He grant us acceptance.

S.A.L.A.M Initiative is a non-profit organisation which specialises in community outreach and educating the general public on Islam.
While being an organisation which aims to produce content for all communities, S.A.L.A.M has a designated focus to new Muslims and newly practicing Muslims. Damaging media narratives which target Islam and Muslims and the resurgence of Islamic political extremist movements (as well as right wing political radicalism in recent years ) has left many Muslims/non-Muslims confused as to what Islam is on a basic level. From this angle S.A.L.A.M attempts to ‘deconstruct false narratives and reconstruct purer mindsets.