If you're playing regular gigs then you feel a bit bad nagging ALL your friends to come to ALL of them. The question is, how do you pique people's interest without being all in-your-face promote promote promote...?

I think the way to do it might be to try and land some really big gigs, and get everyone along to them, then play some other smaller gigs where you can entice new people as well... It does work over time...