Five Tips to Having a Great Show at LIVE!

With RFID Journal LIVE! less than a week away, I would like to share a few tips on how to ensure that you get the most out of your exhibition at the event. Hopefully, by now, you have read my previous blog, How to Maximize Your Trade Show Investment, and have put some of those suggestions into practice leading up to the conference.

If you've been hard at work inviting prospects to meet you at the event and promoting your participation—great job, but don't stop now! You can't expect to just set up your booth and have those qualified leads arrive with a purchase order in hand.

1. Send Out Follow-up E-mails
If you have sent out invitations to prospects, now is the time to send follow-up e-mails that include your booth number, and to let them know you look forward to seeing them at the event.

2. Set Up Appointments

For hot leads, you will want to take it a step further by inviting them to set up a time to meet during the conference. This will ensure that you do not miss an opportunity by not being available when a prospect stops by your booth.

We've made it easy for you to contact registered LIVE! attendees via RFID Connect, our virtual community and event mobile app. In just a few simple steps, you can send a note to a prospect inviting him or her to your booth. Here's how:

• View the list of companies attending the event and jot down the names of the businesses for which you have potential solutions.
• Log in at rfidconnect.com and choose "LIVE! 2015" from the event's drop-down menu on the top left.
• Go to the event's dashboard and select "Attendees" from the search-engine options, and then type in the name of the company for which you believe you have a solution.
• Click on that person's name and then on "Send them an e-mail" in the box to the right of his or her profile.