The blog post suggests a hypothetical scenario that has become all too real in the the online world: one where there is a researched story posted online and another that is false or misleading, but designed to mimic real news.

“The first article — designed to inform — receives limited attention. The second article — designed for virality — accumulates shares. It exploits cognitive bias, belief echos, and algorithmic filter bubbles. It percolates across the Internet, spreading misinformation,” the post adds.

Mozilla states that this type of misleading information has convinced millions of people on the Internet into believing fake stories.

“So we’re drawing on the unique depth and breadth of the Mozilla Network — from journalists and technologists to policymakers and scientists — to build functional products, research, and community-based solutions.”

Using four key principles, MITI will focus on ways to tackle this issue:

Product: Mozilla will work with technologists and artists to tackle this and the company says it will double down on existing products, many of which are open-source.

Literacy: The company wants to increase literacy with online users.

“Mozilla will develop a web literacy curriculum that addresses misinformation, and will continue investing in existing projects like the Mission: Information teaching kit.

Research: The company intends to research and then release information on how fake news affects users’ online experience.

The company says it will field and fund these projects and that, “It’s an opportunity to apply emerging technology to one of today’s most pressing issues.”

“More than ever, we need a network of people and organizations devoted to understanding, and combatting, misinformation online. The health of the Internet — and our societies — depends on it,” the blog post concludes.