Another Olympian challenge

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With the Olympics fast approaching, how are British tourism bosses going to
persuade visitors to head outside Stratford?

Christopher Rodrigues, the former chief executive of Bradford & Bingley
and Visa, now chairman of VisitBritain, told me yesterday that it’s one of
their greatest challenges, particularly as the Games might deter
non-sporting fans from coming here.

The agency has set up slots with NBC for the duration of the Games — if you
liked East London, you should see the Lake District, that sort of thing. Of
course, some illustrious visitors have already booked their hotel rooms. For
example, the Jamaican team,