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Selling clothing geared toward big and tall men is an excellent way to capitalize on a niche market that will allow you to stay viable in a field in which there is so much competition. However, to survive and thrive, you will need effective targeted marketing strategies to move product and increase revenue streams. Utilizing a multifaceted approach will help you reach a larger customer base.

Capitalizing on Social Media

After establishing your social media profiles, make sure that your communications include demographic-specific messages geared toward big and tall men. Husky men will want to know what waist size your selection of pants goes up to while tall men will be more interested in longer pants lengths and shirts carried in tall sizes. You can also provide other details, such as whether or not you have pants with hidden elastic, shirts made of stretchy fabrics, or wide-width shoes in sizes larger than a 13. Highlighting the features of your merchandise online will help let every big and tall man know that you have something that is just right for him.

Blogging to Raise Brand Awareness

To properly raise your search engine rankings, blogs and other content should be on topic and address issues or situations that pertain to big and tall men. Writing articles about the shopping struggles big and tall men might face, then interjecting that your business offers a solution, is a way to resonate with potential customers. You can also highlight the accomplishments of big and tall men in sports, science, entertainment and other important industries. Content that is hyper-focused on the big and tall community will help keep your reader base somewhat exclusive, while improving your website’s visibility overall.

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Staying Trendy

Like most people, big and tall men have a desire to dress trendy, which means you should be selective about the clothing lines you carry. If you are buying wholesale, opt to carry as many recognizable designer brands as possible. Look for clothing that is advertised as “slimming” and pants that have elastic that is always hidden inside the waistline. Make an effort to stock suits and shirts that are European-cut, as this style is more fitted and less baggy than typical American-cut clothing. Remember that your customers will be more apt to buy clothing that looks trendy on them from brands with which they identify.

Using Targeted Sales

When advertising clothing sales each season, you are likely to target websites, magazines and other publications that are frequented by men. However, during times of the year when gifts are given, such as the winter holiday shopping season, Father’s Day or Valentine’s Day, you should also advertise your sales through any channels frequented by women. Take the time to emphasize the most unique items in your store during all of your sales. If you carry accessories such as belts, shoes, cologne or sports jerseys and memorabilia, highlighting them during promotions will raise brand awareness about the diversity of products within your store.

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About the Author

Based in Interlaken, N.Y., James Rosado has been writing articles on business, finance and marketing since 2009. His articles have appeared in regional publications across the Finger Lakes region of New York including the "Ithaca Times." He holds a Bachelor's of Arts in visual communication and an Associates of Arts in hospitality marketing.