Even the most fantastic product or service in the world will not sell itself. Generally, visitors land on your website because they are interested in information or the solution to a problem. They do not instinctively know that your product will provide them with that solution, and they do not arrive at your website prepared to purchase what you are selling. You must convince them that your product is the one they absolutely cannot live without, and you must convince them in a very short period of time. There is no better way to do that than though the use of well-written, persuasive sales copy written specifically for the product you are marketing.
Converting a website visitor to a buyer is quite simple if you have the correct tools. Visitors want you to tell them to buy your product, but they also must believe that they need the product. It is