Editing Mode

Editing is where the project comes alive. All the hard work that went into the shoot day(s), planning, location scouting, shooting, producing finally starts to organize itself into a warm beautiful display of storytelling and imagery. Well, it doesn't exactly happen on its own, but we thoroughly enjoy this part of the process. Clips start getting laid out in several timelines and aggregated into the final product. It's spontaneous and exciting to see how everything starts coming together. Music gets added.

Of course we have a plan on the shoot day, but it's uncanny how special moments pop out of nowhere and make their way into the puzzle. It's very much like a giant Lego construction with no directions. You might have a good idea of what you want the end result to look like, but there's no exact recipe for how a final video should look or feel. It's a thrilling process that we truly enjoy.