What is Webcasting in South Africa

A webcast may either be distributed live or on demand. Essentially, webcasting is “broadcasting” over the Internet.”
A webcast uses streaming media technology to take a single content source and distribute it to many simultaneous listeners/viewers.

The term webcasting is usually reserved for referring to non-interactive linear streams or events. Webcasting is also used extensively in the commercial sector for investor relations presentations (such as Annual General Meetings), in E-learning (to transmit seminars), and for related communications activities.

Basically, audio or video content from an audio/visual system (such as a video camera) is transferred to streaming software running on the host’s computer. The content is encoded (compressed and digitized), and then sent to a specialized server known as a content delivery network (CDN).

What is a CDN?

Content delivery networks (CDN) are the transparent backbone of the Internet in charge of content delivery. Whether we know it or not, every one of us interacts with CDNs on a daily basis; when reading articles on news sites, shopping online, watching YouTube videos or perusing social media feeds. The number one reason for using a CDN is to improve your user’s experience in terms of speed, and as we know – speed matters!

Epnet partners with our Content Delivery Network (CDN) providing a fully-integrated solution for video delivery and audio/video streaming that allows you to focus exclusively on content creation. We simplify and streamline the workflow process for content uploading, transcoding, management and reporting.

Why webcasting?

Investor Relations – In today’s rapidly changing marketplace, organizations need to keep their investors up-to-date on the direction of their business objectives and goals. New Product Launch / Update – A webcast is a perfect platform to engage an audience when launching a new product/service. Employee communication – A video webcast is an engaging way to keep employees informed on the direction of the company particularly if you have many different branches around South Africa. Audience Reach – A webcast is designed to stream high quality audio and video to large audiences (1,000+ viewers) allowing your message to have a broad reach. Webcasting incorporates interactive features wrapped around the streaming media content that takes the raw media and turns it into a corporate presentation.

Globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019 (source: Cisco Systems) eMarketer is an independent market research company that provides insights and trends related to digital marketing, media and commerce.

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Epnet Live also rent-out web streaming equipment. We create professional multi camera production on the fly! There’s no faster, easier or more affordable way to edit live events. Webcasting services live on your website.