Need a new logo? Use this flowchart to decide

This flowchart from Watermark Design helps you decide if you need a new logo. Oddly enough all paths lead to Watermark’s logo design services. That is unless you think designers have no concept of reality and scream when someone tells you art is important to business, and you happen to be an international spy. Hm, interesting. [via]

This post was a waste as was that logo. It’s a marketing piece and a bad one at that. This has nothing to do with data and simply shows that the firm that created it is so pompous to believe that logos solve business problems.

You’ve always published useful and interesting things. How about some editorial review next time? Just because there are lines and yes/no’s, doesn’t mean that it is worthy of a data visualization blog.

No click for big, not even on their site. Typography in that image was awful, and their own logo reads “um” instead of “wm” for watermark. Can’t tell what direction the lines are leading in the flowchart. Cute idea but execution D+.

oddly enough, all paths lead to their logo… actually, no. One is
/ did you pay someone / yes / are they professional designers / yes / did you pay them in beer / no / well done.
Amusing – I would have changed the sizes of the various squares to reflect the preferred path for a potential customer.