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Not only do I feel like I joined a family of the top shop owners in America that's helped me achieve success I never thought possible, but Elite has never said a word to me that I wouldn't be proud to have my customers overhear."

When I think of Elite, words like integrity, sincerity and positivity come to mind. The sales experts that run their Masters Program are the best I've seen in the industry, so it's no surprise that the results have been absolutely incredible! "

Elite's Pro Service is unmatched in their ability to elevate our business to a new level of success. Elite's people, meetings and conferences are the highlight of our year. Thanks for being part of our amazing success."

Shop Owners, You Don't Have To Do It Alone

Elite is one of the auto repair industry's original training, coaching & consulting companies, and was started in 1990 with two primary goals in mind: To help shop owners build more profitable, successful businesses, and to give back to the industry that we love so much.

To ensure we're able to reach these goals every day, we only hire coaches and trainers with extraordinary track records of success, and are pleased to say that every one of them works with Elite for one reason and one reason alone: Because they are passionate about making this industry a better place by improving the lives of shop owners, their employees, their customers and their communities.

We know from experience how challenging it is to run a successful auto repair business, so we're here to make sure you're able to build a better shop and a better life, and that you never have to do it alone again.

The Elite Advantage

Every Elite coach runs, or has run, one of the country's top shops

We all live by the principle that we'll never put money ahead of people

We deliver better results than any other company in our industry

Teaming up with Elite gives you access to our entire family of experts

We will not only help you build a more profitable, successful shop, but will elevate the industry in the process

Hear from members of the Elite family

Like many shop owners out there, I was fumbling along making ends meet. I started to wonder why some months were better than others, claimed April was always bad because of tax season and the holidays were upside down because of the holidays.... you get the picture. Then a guy showed up in my shop about 25 years ago giving away cassette tapes of his management ideas and what he had done to improve his own businesses. I grabbed one and listened to it (had to upgrade my car from an 8-track player to cassette....). The rest is history. I've known Bob and followed him for that long. I can honestly say that he is a man of his words, practices what he preaches and ALWAYS follows through. His seminars have taught me not how to empty customers pockets like some of the other management trainers have, but how to create relationships with clients and make customers for life.

When he added Jim Murphy to his staff and set up the Pro-Service, I graduated from being the shop manager to being the shop owner and focusing on growth, creating a great place to work for my employees and creating a balance in my life that I couldn't have achieved without them. I'm proud to say that I am a member of the Elite family!

San Diego Union Tribune, one of America’s Leading Major Newspapers - San Diego, CA

Cooper's program offers a different insight to operating an automotive business and has drawn praise from its members.

As an experienced and accomplished coach and consultant, I've never failed to discover clearer vision and more defined wisdom after attending Bob's seminars and classes. His sincere belief that our business is about the people behind the wheel is what makes his guidance true. In today's ever competitive and complicated market, proficiency in changing parts and flushing fluids is a small part of the success equation. Bob's beliefs, teachings and processes will undoubtedly provide you and your team the communication and behavioral skills required to excel in the repair and service business.

Our sales are up 40%, and our overall GP is up a full 9%!" I heard great things about Elite's coaching program and that's why I joined. I have been involved in other management trainings before, but Elite's has blown the rest away, hands down, and has surpassed my expectations! The Coaching Program has paid for itself, and I feel it has been one of the best business decisions I have made. I recommend Elite to everyone.

Jim Rainey, Rainey's Automotive - Lenoir, NC

Being a third generation shop owner, I thought that I had it all covered. Although we were busy and plenty of return customers in my lot, I wanted to take better care of the customers I already have, not get a bunch of one-time customers who you never see again. After a lot of careful research, I chose Elite and their coaching program. They set me up with my coach, Tj Reilly. I don't know what I was expecting, but I sure was surprised! Tj took a lot of time and listened to what I wanted and helped develop a plan to get my business where I wanted it to be. He always encouraged me to come up with new ideas and provided feedback on my ideas ( some good, some not so good ). I was scared of getting a coach who "used to have a successful 3 location shop" who wasn't in the business anymore. My coach is the real deal. He has been there and done that. And is still doing it. But most importantly, he showed me I needed to take care of my most important team, my family. He not only encouraged me to develop into a successful business man, but to develop my skills in personal development as well. This is a man who lives as he teaches. Elite has great coaches and staff, and my coach is the best!

Adam Liu, M-Spec Performance - Middle Village, NY

Automotive business and management training/coaching at its finest!

There is a lot to be said about being in business for the right reasons. Elite's creed of never putting money before people falls in line with our own philosophy of always doing things for our customers.

Nerces Mavalian has been my coach and has been an absolute pleasure to work with. Not only has Nerces done incredible things with his own businesses he has shown genuine interest and caring towards my professional growth and the growth of my business.

I have seen a dramatic difference in my business and my personal life and I can credit Elite for helping tremendously with my success.

For any of you who are looking for a training program that creates permanent change in behavior, you really owe it to yourself to take a good hard look at the Elite Masters Program. The results are sustainable and are the best we've seen, hands down. After sending our advisor Jamie through their 6 month course, his ARO increased steadily and is up by $137 over where he started! His GP is now consistently the highest our of all of our staff and has a closing ratio that is consistently between 65% and 75%. Many sales courses generate a spike in results that fade away once the advisor slips back into old habits. This is the opposite of what happened with the Masters Program. Jamie is still producing these numbers even a year after program completion. Jamie says that he personally loved the program and feels much more confident in his abilities because he now has a consistent, systematic approach to presenting to our customers. The results, while outstanding measurably, are also priceless in many other ways. You can't put a price tag on happier customers and a happier, more confident service advisor! Thank you to Doris and team Elite for doing such an outstanding job!

Marcus Marchegger, Capitol Automotive - Carson City, NV

I am a huge fan of this program. When I sent my service advisor to this program our ARO was $345.00. His ARO for Feb and March this year is $428.00. This is the slow season! There was an immediate improvement after the first 3 day course he took back in Sept. of 2013. What I like best is the consistent training that the program provides. Every week Chris sounded more and more like an " Advisor" not a sales person. Everyone in the shop is happier, I have more money, they guys have more work, and most of all my CSI is up. Yep. People are spending more money and they are happier about it! Doris and the Elite team are pro's making the whole automotive repair experience better for shops and consumers.

I originally thought that a program like this would be too expensive and that I wouldn't be able to recapture my investment. Boy, was I wrong. My advisor recovered my investment in the first month. His Average Repair Order has increased by nearly $100, and his monthly sales have increased over $17.500 on average after sending him to the Elite Masters Program. The program just keeps paying dividends every day, every week and every month. I highly recommend this program to anyone.

Elite Pro Service is a unique program! I would recommend it to any shop owner looking to take their shop to the next level. With coaching from Jim Murphy, training from Elite's Bob Cooper and 90 of the best shop owner's in North America at your disposal this program has some serious fire power. With Jim Murphy's guidance and the help of my PAC members, we have increased Gross Sales by 55% raised our overall Gross Profits, reduced Expenses and developed many systems that make running an auto repair facility easy.

D. Dumbauld, The Auto Shop Inc. - Phoenix, AZ

As a shop owner, since 1979, I have been involved with various independent automotive groups and can say the past several years' participation with Jim Murphy and Elite Pro Service has been most amiable and rewarding. The Elite PRO Service process has been and continues to be my "business college" in practice. Jim's vision into the future of our industry's trends and world economics is invaluable information that most small businesses never receive, understand nor recognize how to prepare for the changes. The personal coaching that Jim selflessly offers, during a time of business or personal need, is always available. He is as passionate about his approach to help find resolution, as I am in finding a positive outcome.

The ability to gather with Jim Murphy and some of the best shop owners in the world is extremely valuable, giving us time to discuss business or life's woes as well as the successes, with an understanding that we all support and share common ambitions. There isn't a discussion that goes by with Jim Murphy or any of my peers in the group that has not kindled a new idea or concept, that motivates company successes.

Though Elite Pro Service continues to inspire me personally, I feel involvement in this group process is one of the most important asset that I can pass to a successor to ensure a prosperous future for our company. Many thanks to Jim Murphy, Bob Cooper and the entire Elite organization!

Marv Kea, Borst Automotive - Tucson, AZ

We have partnered with Elite Pro Service for over 5 years. It has been a great source of information and guidance and has helped us to achieve our goals each year. The automotive field is very competitive and what better way to remain at the forefront of our industry than by having great coaches like Jim Murphy and Bob Cooper. Having access to 89 other likeminded individuals doesn't hurt also. With the help of Pro Service our net profit is up 59% this year!

Thomas O'Kane Action Auto Repair

- Phoenix, AZ

The Challenge:

Tom did not have any systems or policies in place at his shop, which led to a hectic work environment that had him constantly “flying by the seat of his pants." Every component of the business was dependent on Tom, and he had to spend the majority of his day working behind the counter and jumping in to help resolve issue after issue. This led to an extremely high level of stress for Tom when he was at the shop. Things were moving so quickly from minute to minute that he was unable to put written goals in place, or pay attention to the numbers of his business.

The Solution:

Tom and his coach, Kevin Vaught, worked together to put procedures and policies in place for every component of Tom's business to help him run the shop in a more efficient and calculated way (a marketing plan, job descriptions, standard operating manual, employee manual, etc.). Tom also hired a back office manager to help out with some of the administrative tasks that he previously had on his plate. He worked with Kevin to establish written goals, and they started monitoring the numbers of Tom's business closely.

The Results:

Kevin's guidance, along with Tom's open mindedness and willingness to pull the trigger on tough decisions, generated some incredible results. After 9 months of implementing systems and policies for just about every component of Tom's shop, Tom saw a 32% increase in car counts, 155% increase in sales, and an impressive 150% increase in gross profit dollars. However, these financial results pale in comparison to the differences that Tom saw in his life. When Tom was recently asked what his stress level was now compared to when he began the Coaching Program when his stress levels were through the roof, Tom replied “I just don't have stress anymore." His business now runs smoothly and efficiently, he has considerably more free time, and he always has facts, figures and data in front of him to help him make decisions for his company.

Servando Orozco Orozco's Auto Service

- Long Beach, CA

The Challenge:

Servando was running a small 2-bay shop in an extremely competitive area of Long Beach, CA. His shop did not have any systems in place, and he had no knowledge of the key performance indicators he needed to be hitting to be profitable. As a result, his shop was only doing about $35,000 a month in sales, and he was not making any money.

The Solution:

Servando's coach, Jim Piraino, helped Servando put proven systems in place for all facets of his business to help his shop run more smoothly and efficiently, and showed Servando the numbers that he needed to be hitting for his 2-bay shop to start making money. Jim also showed Servando how he could utilize Elite's grass roots marketing programs to start bringing in more customers in the most affordable and effective way.

The Results:

Servando turned each financial benchmark into a written goal, and soon started hitting each and every one. He also embraced the grass roots marketing approach with open arms and became heavily involved in his community. Within 6 months his shop was generating $100,000 a month in sales, and he is now one of the most recognized faces in Long Beach. The progress he has made since joining the Elite family has been astounding, as he's gone from running a small 2-bay shop doing $35,000 a month in sales, to now running multiple shops that bring in a total of over $4,000,000 annually.

Brian and Chris Weeks atc AutoCenter

- Augusta, GA

The Challenge:

Brian and Chris had gotten their shop, atc AutoCenter, to the point where it was growing steadily each year, but they were unsure of how to sustain that growth, and felt they needed to build a stronger foundation to ensure a brighter future for atc, and to enable them to reach their goal of opening up a second location. They knew what all of the numbers for their business were, but wanted to learn more about the industry standards for key performance indicators so they could get a better feel for how efficient and productive they were, and where their numbers COULD be. Additionally, they knew that the shop's systems and processes needed to be revisited and fine-tuned, and felt they needed to set up an infrastructure for the shop that would enable them to spend less time working on cars, and more time working on the business. They had heard great things about Elite from JASPER Engines & Transmissions, so wanted to learn more.

The Solution:

Brian and Chris started working with their coach, Ron Krapa, and began building the foundation they had been seeking. Ron helped Brian and Chris fine-tune all of their existing systems, helped them put together new marketing materials, and walked them through the Elite Hiring Guide to help them bring aboard two new service advisors. Ron also helped them through some challenging employee management issues that they were up against, and these three bright minds worked together to establish new compensation programs that gave atc's employees more opportunities to grow. Lastly, Ron showed them where all of their key performance indicators should be to help paint the picture of what their business could look like, and put a timeline in place for each of their goals so that Brian and Chris had a clear road map to follow.

The Results:

After working with Ron for over a year, the results that atc AutoCenter has seen have been nothing short of astounding. When asked about his Coaching Program experience, Brian replied “I just can't say enough about Ron – he is the perfect fit. It's priceless to have a second set of eyes on everything, especially when they're the eyes of someone who has been there and seen it all before, and in the rare situations when Ron doesn't have an answer, he never hesitates to reach out to the rest of the coaches so we get the input of all of those experts." The new marketing materials that Brian, Chris, and Ron put together have helped increase atc's car count by 33%, and the two new service advisors that Ron helped them hire have been able to help them effectively handle the increased workload. Additionally, the new compensation program that Ron helped them put in place has not only led to happier employees, but has also lead to increased productivity and efficiency to the point where Brian and Chris are now able to spend less time working on vehicles and more time working towards atc's goals. These improvements, in conjunction with higher part margins and higher labor margins, enabled Brian and Chris to reach their goal of breaking ground on a second location in March of this year.

Jon Spohn Spohn’s Action Auto Service

- Minneapolis, MN

The Challenge:

Jon's business was previously run by his father, so for years after taking over the managing of the business Jon had a bit of tunnel vision, and was running his shop the way it had always been run. He was also so involved in the day-to-day operations of his business that he had trouble taking a step back and focusing on growing his business. His shop had a great reputation in the community, so he was never short on car counts, but his business was not as profitable as Jon thought it could be.

The Solution:

Jon's coach, Doug Stoll, helped Jon question the way things had always been run at the shop, and start viewing his business, and particularly his shop's workflow, from a different perspective. Doug helped Jon realize that with additional staffing, and a more optimal tech/advisor ratio, his shop was capable of being far more productive. Jon immediately hired an additional tech, and they set up a system for ensuring that each tech was always properly supported by Jon's advisors, and that each customer was always handled in the optimal way.

The Results:

Jon's business saw immediate improvement. In the very next month after joining the Elite Coaching Program, Jon's shop hit $100,000 in monthly sales for the first time in his shop's 39 year history. But Jon didn't stop once he reached this $100,000 mark, as his March 2014 sales were up to $140,000, compared to $72,000 in March of 2013 (before Jon teamed up with Doug). Jon is now setting time aside every week to step back from working in the daily operations of his business, and spend time with Doug working on reaching his goals.

Andy Daniels Frank's Automotive

- Tulare, CA

The Challenge:

For years Andy was looking for the right company to help him with his business, because while his shop was very well established, had a great reputation and was making money, he couldn't shake the feeling that his business wasn't reaching its potential. Additionally, he knew he had a good team working with him, but wasn't sure why he wasn't getting the production he was looking for.

The Solution:

Andy began working with his coach, TJ Reilly, and started receiving the guidance he had long been seeking. Among countless other changes, TJ helped Andy put together new advertising campaigns to attract his target customer, helped him institute a new sales process and customer follow-up procedure to ensure a better customer experience, and encouraged him to establish written ground rules and clear-cut expectations with each of his employees to ensure everyone was on the same page.

The Results:

Andy says that his business has improved in just about every regard. TJ's advertising guidance has helped him bring in at least 8 new customers a week in his small community, setting clear expectations with each employee has considerably improved productivity, and while he's always treated his customers well, he feels that the customer experience is now far better than ever before. Andy's wife says that Andy is now a whole new person with a different mindset, and that mindset has led to some impressive financial results. In fact, every month in 2014 (as of June) has been a record breaking month for Andy's shop. He's been able to use his extra earnings to provide his employees with better compensation, purchase better equipment and create a more positive shop environment, and is still seeing more money on his bottom line.

Wayne Watson Autoworks Diagnostic and Repair Center

- Woodbury, MN

The Challenge:

Wayne's service advisor, Tom, had pretty good sales numbers, but Wayne knew those numbers could be improved because he fully understood the importance of relationship building, and Tom was not building rapport with his customers. Tom was also having quick conversations with customers, and just waiting for the sale to happen rather than educating the customers about the repairs and their importance.

The Solution:

When Tom joined the Elite Masters Program, Doris Barnes and Jen Monclus placed particular emphasis on role plays designed to help Tom build rapport with his customers. They also worked on the questions Tom should ask to keep his customers engaged, showed him how to communicate the benefits of every repair and service to help his customers understand the value, and taught him proven phone procedures that effectively turn callers into customers.

The Results:

When Tom returned Wayne saw the results almost immediately, as within a short period of time Tom's ARO went up $50, and Wayne started receiving positive customer feedback that he was not receiving prior to the course. Wayne says that Tom's level of engagement is a night and day difference since he returned from the course, as he is now spending much more time building rapport, is asking a lot of good questions, and is educating his customers on the benefits of the recommended repairs and services. One of Wayne's favorite recent experiences was when he heard a customer say “no" to Tom at the very beginning of the conversation, then 45 minutes later saw Tom complete the sale with add-on's because of the skills he learned at the Masters Course. In addition to an ARO that is now $50-$75 higher than it was prior to joining the course, Wayne has noticed that his parts margin is now consistently over 55%, has noticed that Tom is converting many more phone shoppers into customers, and is seeing more positive reviews as well. When asked to share his thoughts on the Masters Program, Tom replied “My feelings about the Masters Training Program are this is the best sales training program I have ever been through. Most training programs you sit through a day or half day seminar about how to become a better salesperson. When you leave you always have good intentions to implement things you may have learned in the seminar, but most of the time after a day or two you fall back into your old habits and nothing has been accomplished. In the Masters Program you live the training every day for six months. During this six months you are given the tools to perform better than you ever thought you could. You are given goals and pushed to achieve those goals. When you follow the program you will see situations that you have covered in the training and you will watch your sales grow and grow." Wayne echoed Tom's enthusiasm when asked about the course by adding, “I don't know of any other training in the industry that creates the results I have seen. It is all driven by the accountability that the program demands, and the great instructors."

Chris Fuller Fuller Automotive

- Auburn, MA

The Challenge:

Chris Fuller first reached out to Elite because he felt his service advisor, Rob, had lots of raw talent, and wanted to see him progress to the next level. Chris felt that Rob was too often inconsistent in his delivery of information and pricing, and was also allowing his customers to dictate the pace and tone of the conversation. This often left Rob without an opportunity to effectively communicate features, benefits, and other information that his customers needed to hear.

The Solution:

Doris and Jen also saw the talent in Rob, and knew that the Masters training would give him the power to fully utilize it. They first focused on the Chris's primary concerns, and through a series of role-plays showed Rob how to take control of every conversation, and put the focus of the conversation on the features and benefits of the recommended services. They also showed him how to recognize behavioral patterns in his customers, and how to overcome both the most common and most challenging sales objections. Lastly, Doris and Jen knew that if they focused on helping Rob understand why he should believe in the recommendations of his techs and in the profession of sales, that his confidence as a service advisor would grow.

The Results:

The Elite Masters Program proved to transform Rob into the superstar service advisor that Chris always knew he could be. He now handles every customer with confidence and takes pride in knowing that each and every one of his customers is being handled in a professional and ethical way. Rob has also developed a very consistent approach to every customer interaction that enables him to maintain full control of the conversation and spend the necessary time emphasizing the features and benefits of each recommended service, which has increased his ARO by 111% since he graduated from the course. This new, consistent sales presentation, along with his understanding of customer behavior and newfound ability to handle sales objections has enabled Fuller Automotive to capture an average of $4,000 per week that the shop was not capturing previously. However, Fuller Automotive's Masters Program success is not purely financial, as when asked about his Masters Program experience, Chris replied: “We are all aware of how much vehicles mean to people, so it feels great to know that our staff is now handling our customer base in the ABSOLUTE best manner possible."

John and Justin Devin California Smog Check & Repair

- Chula Vista, CA

The Challenge:

John and Justin Devin reached out to Elite because they felt that their shop's customer service and sales process needed to improve. Their customers were hesitant about agreeing to diagnostic/testing fees because they didn't understand it's importance to the repair process, and John and Justin felt that the relationships between their advisors and customers were often strained, at best, due to their advisors' lack of effective communication. Additionally, their customers often had a sense of buyer's remorse since they were not satisfied with the value of the repairs they paid for, and the shop's closing rate was low because sales objections were being treated as the final word, with no attempts being made to put the objections to rest.

The Solution:

John and Justin decided that Justin would attend the Elite Masters Program so that he could use the material to train their advisors. In the initial three days of training, Justin could see his own communication skills improving after going through a multitude of 1-on-1 role playing scenarios with his classmates, and quickly learned how he could use similar role-playing scenarios to train his advisors. Doris Barnes and Jen Monclus provided Justin with specialized training to help him overcome the most common sales objections voiced by his target demographic, and also put particular emphasis on how he and his advisors should effectively build value in their diagnostics, repairs and services.

The Results:

Justin was able to help his advisors apply the course content to achieve some truly outstanding results, as the shop's ARO went from $210.11 with a 56% closing rate in the January (2014) before the course, up to $411.80 with a closing rate of 87% in the January (2015) after Justin completed the course. Furthermore, they've been receiving frequent positive feedback from their customers, who are often asking to speak with Justin and John to let them know how well trained and informed their advisors are. They now also commonly receive thanks from their customers for providing such a positive experience and such great value, and have seen a significant increase in customers referring their friends, family and coworkers. When asked to share his feedback on the Masters Program, John replied, “ My own opinion is simply this: It works. Prior to participating in the program, Justin and I were constantly having to intervene in the sales process in order to maintain a respectable closing rate. With the training and guidance given to us by the program, our business now requires much less input from Justin and me. We no longer have to spend large portions of our time slogging through a quagmire of misunderstandings and miscommunications. It is a day and night difference."

Juan Reyes Liberty Auto Electric

- Paterson, NJ

The Challenge:

When Juan Reyes first reached out to Elite he wanted to increase his sales, and felt that his service advisor, Jose, had some room to grow. Juan felt that Jose was losing some sales due to his attitude, and because he was often afraid to ask for the sale. Jose also needed to improve his communication skills, and needed help effectively presenting himself to his customers. Juan felt that Jose had lots of potential, but was “shooting in the dark".

The Solution:

Juan enrolled Jose in the Elite Masters Program, and on day 2 of the initial 3-day training Doris and Jen started to see a whole new person. He started to truly believe in the profession of sales, became proud of his role in the shop, and found a new level of confidence in his ability to help his customers make the right decisions. Jen and Doris showed Jose how to follow a set procedure in every sale, and taught him the 5 requirements of becoming a sales superstar. They also showed him how to build interest and value in his services, and how to sell himself, his team and his shop to his customers to help them understand why Liberty Auto Care is the right choice.

The Results:

When Jose returned from the initial 3 days of training, Juan also saw the dramatic change in confidence, attitude and pride, and is pleased to report that the new fire in Jose still burns to this day. When asked to reflect on his Masters Program experience, Jose replied, “There is no way to express my gratitude for the training and support Elite has given me. Not only have I gained self-confidence on a professional level, but on a personal level as well, and I've learned that there are no obstacles in life that can't be overcome." Jose's transformation has not only enabled Juan to move out of the front and spend more time working on his business, but last year Jose was able to increase Liberty Auto Care's sales by 27.7% to give the shop the highest sales total in its history.

Santos Prado D&S Auto Experts

- Visalia, CA

The Challenge:

Santos Prado had turned to the parts industry to hire a new service advisor, Moises. While he certainly saw potential in Moises, Moises's lack of experience as a service advisor resulted in a lack of confidence and low ARO.

The Solution:

Santos sent Moises to the Elite Masters Program, where he began working closely with sales coaches Jen Monclus and Doris Barnes. Doris and Jen provided Moises with the Elite sales cycle, began working on the language he used during his sales presentations, and helped him start changing his tonality from robotic to warm and personable. They also taught Moises how to use analogies to communicate with his customers, how to paint mental pictures, and helped ensure that all of his newly learned behaviors stuck through constant role plays.

The Results:

Since graduating from the Masters Course, Santos says that Moises has become far more confident in his delivery, his presentation has become more fluid and believable, and the customer concerns that previously were occurring due to poor communication are now non-existent. When asked about the results the Masters Program has delivered, Santos replied, “The Masters Program is one of the best investments we have made in our 28 years in business. 2014 was our shop's greatest year ever. Four months of the year were record highs, and Moises's development played an obvious role in our shop's growth. The cost of the program has more than paid for itself, and in more than just the monetary sense, as we now have a successor in a much better position to take over the shop." Not only did Moises finish with the highest grade in the class, but he also won the award for “Most Improved", and saw his ARO jump from $278 up to $568 by the end of the course.

Dave Dupont Dupont's Service Center

- Dover, NH

The Challenge:

When Dave Dupont first inquired about Pro Service his shop was doing well with sales, but he felt that there was room for improvement when it came to his systems and profitability, and knew that something needed to change. With the amount of time and effort he was putting into his business he wanted to ensure he was doing things right, and didn't want to feel like he was running his shop all alone at the top.

The Solution:

After joining Pro Service, Dave quickly realized the legitimacy of his feeling that something needed to change. He found visiting other shops and getting an in-depth look at how they did things to be a very powerful experience, as he immediately began learning from all of the bright minds in Pro Service. His colleagues helped him put together more effective marketing campaigns, helped him improve his employee management skills so he could better understand and retain his employees, and also gave him the courage that shop owners need to make the tough decisions. Dave found it invaluable to be able to pick up the phone and speak one-on-one with Jim Murphy, and to be able to tap into the extraordinary amount of research that Jim, Bob Cooper and his colleagues conducted on all facets of running a successful auto repair business.

The Results:

Not only has Pro Service helped facilitate close friendships with his colleagues and Jim Murphy, but when reflecting on his Pro Service experience, Dave says “I don't understand how other shop owners get all of their information in today's changing automotive aftermarket business. I have access to all of the info I need on marketing, SEO, Gen X and Y, management best practices and countless other topics – I can't imagine how I'd go about acquiring all of that information if I wasn't in Pro Service." The access to information has helped Dave's shop grow consistently every year to achieve a 53% increase in sales since he joined Pro Service in 2008.

Gene Morrill Certified Automotive Specialists

- Glendora, CA

The Challenge:

Gene Morrill first reached out to Pro Service because he was having some challenges with his staff, and felt he needed to work on his leadership skills. He was under a lot of pressure, which lead to a lot of stress that was having a negative effect on all facets of his life. Gene reached a point where he realized his attitude needed to change - he was just unhappy going to work, his staff was unhappy going to work, and his whole shop was in a funk.

The Solution:

After Gene joined Pro Service and started visiting his Colleagues' shops, he started identifying people who ran businesses that were very similar to his, and learning how those shop owners were effectively handling some of the similar employee management and stress-related issues he was facing. His Colleagues and Coach, Jim Murphy, started helping him turn the negatives he was perceiving in his business into positive learning experiences, helped him improve his people skills so he could get a better response from his employees, and provided him with the encouragement and tools he needed to make the necessary changes.

The Results:

Gene says that the rest of his Colleagues can't believe that he is the same guy that joined Pro Service in 2009. He goes to work much happier each day, and now sees work, and his life, through a far more positive lens. This new viewpoint and attitude have improved morale in his shop and given his staff a new positive energy, which has helped his business run more efficiently and given Gene more time to spend with his family. While Gene has seen his tech productivity and efficiency improve, his sales go up and his net profit improve by $50,000 since joining Pro Service, these results pale in comparison to the newfound happiness that Jim Murphy and the Pro Service Colleagues have helped bring to the lives of Gene, his wife, his kids and his employees

Jeff Odom Evergreen AutoWorks

- Mill Creek, WA

The Challenge:

While Jeff Odom was interested in increasing sales and the profitability of his shop, he felt there were a lot of places he could turn to for those answers. Jeff joined Pro Service because beyond improved profitability, he was most interested in improving his leadership skills, in becoming a better manager and a better person, and in building a company that would thrive for years to come.

The Solution:

Through the help of his Colleagues and Pro Service coach, Jim Murphy, Jeff soon began developing the leadership and management skills he was looking for. Jeff says that his Pro Service Colleagues act as a board of directors that are always keeping him on point, motivating him to get better, and helping his business improve. Additionally, he feels it's priceless to have a coach like Jim Murphy that he can reach out to with any concern and receive valuable insights. Every time Jeff has visited another shop he's been able to walk away with several great ideas for how he could do things differently in his business, particularly with regards to how to find and hire the right people, keep them happy and in the right roles, and how to establish systems to enable his shop to run smoothly while he's away.

The Results:

Jeff now has happier employees, less turnover, and a whole new level of confidence in his ability to lead. He also feels that Pro Service has helped him become a better communicator, and develop a vision for the future of Evergreen Autoworks. Furthermore, just recently Jeff went on vacation for four weeks, and when he returned he found that the shop was not only running as if he had never left, but his service advisor was able to resolve an employee crisis by following his procedures to hire two new employees while he was away (although the advisor consulted with Jeff over the phone before making the hires). While the increase in sales has been nice, Jeff feels that Pro Service has benefited him most by enabling him to establish a turnkey business, which has not only given him more free time to spend outside the shop, but has boosted the value of his business considerably.

Bill and Charlotte Gurney Gurney's Automotive Repair

- Nashua, NH

The Challenge:

When Bill and Charlotte Gurney reached out to Elite they ran one of the biggest independent auto repair shops in the state of New Hampshire and had great sales numbers, but wanted to take their business to the next level. More specifically, they felt they needed to implement more streamlined processes to improve profitability, and to enable them to eventually open up a new location. However, because Bill and Charlotte already ran such a great business, they were a bit worried that if they joined Pro Service they'd be one of the big dogs in the group that would be sharing a wealth of knowledge, without receiving that same degree of knowledge in return.

The Solution:

Their concern that they wouldn't get as much out of the Pro Service group as they put into it was put to rest after the very first month, when they saw the numbers of their colleagues' businesses and realized that while their sales were great, their profitability was lacking and they had a lot to learn. After their first visit to a colleague's shop, Bill and Charlotte started to identify opportunities that they were previously unable to see. Jim and the colleagues helped them put several new systems and processes in place so their shop would run more efficiently, and also helped them with expense control. They assisted Bill and Charlotte in putting together the right labor matrixes, and in setting not only the right short-term goals, but goals 5, 10, and 15 years down the road. To help them reach their goal of opening up a second location, Jim connected them with one of the colleagues who owned 12 different shops, and the colleague began helping Bill and Charlotte through the process.

The Results:

As most shop owners would agree, Bill and Charlotte feel that it's tough to set goals when you're in the heat of battle, and say Pro Service has really helped them stop and think about the future. Jim and the Pro Service colleagues have helped them find a vision for the future of their shop, have guided them through many tough decisions, and have given them the courage to pull the trigger and take action. The new systems and processes that Bill and Charlotte put into place have helped them improve just about all of their key performance indicators, which has naturally led to a higher net profit, and has enabled them to reach their goal of opening up a second location. Most importantly, Bill says that in conversations he's had with Jim Murphy they've discussed how there are friends for a reason, friends for a season, and friends for a lifetime – Bill and Charlotte are proud to call many of their colleagues lifelong friends.

The Call You've Been Waiting For....Is The One You Make To Us

Our hundreds of clients will tell you that because we're loyal to our principles, we won't begin working with a shop owner unless we're 100% confident that we can help them reach their goals.

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An Elite needs analysis expert will then follow up with you to learn more about your business and the challenges you and your shop are facing, and will help pinpoint areas of your business where improvements can be made. Regardless of whether or not we have a solution that can help, we'll make sure that you walk away from the conversation with a clear idea of what you need to do to build a more successful auto repair business.

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