One Love, Aug 17; 1:00pm ???

I caught the end of segment on CBC Radio One this morning about an attempt to have Bob Marley's "One Love" played around the world at 1:00pm Jamaican Time. It's an attempt to create a single consciousness with peaceful music. Does anyone else know about this?

Of course CBC will be joining the movement and will be playing the song at the appropriate time. Me, I will be in a meeting humming it to myself.