B2B Lead Generation → The Power of Online Tools to Drive Targeted Traffic Year-Over-Year

THE RESULT

There’s no question that online tools takes effort to design and deploy. But, fast-forward one year post-launch and that marketing effort will provide dramatic results that drive a continuing stream of high-quality visitors at no additional cost: year after year.

What is an Online Tool?

An online tool is an interactive web page that allows site visitors to enter data and receive a calculation based on that data. Many tools do a great job of showing – rather than telling – the need for their services.

Evergreen Content | The Gift that Keeps on Giving

Every time any site’s pages — including yours! — appear in a Google search results page and a visitor clicks that link, it sends a signal to Google that the page is a good result for the search query and should be offered again. In this way, your search rankings improve for that search query.