Your press release should always begin at the beginning and end at the end, covering ’5 W’s and a ‘H’.
5 W’s are
What?
Where?
When?
Who?
Why? and 1′H’ is
How?
Always remember that picture speaks thousand words so if you have any pictures that may simplify your writing work, include the same with your press releases.
Always give contact number and name of the person who can answer queries, if any