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Alibaba Group Holding aims to more than double sales on e-commerce websites Taobao Marketplace and Taobao Mall this year, as it ramps up competition against rivals including eBay, said Chairman Jack Ma. The company unveiled safeguards to prevent another scandal such as one this year in which 100 employees and 2,300 sellers conspired to create fraudulent listings.

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Chinese online retail giant Alibaba Group Holding did not find success with its year-old 11 Main concept, a U.S.-based, no-inventory online retail site that linked consumers with American merchants. The retail venture failed in the U.S. partly because the company didn't understand U.S consumer expectations, lacked logistics support and struggled with competitors like Amazon and eBay, said Christopher Tang, a business professor at University of California at Los Angeles.

Alibaba Group has partnered with government agencies in China to fight sales of counterfeit goods online and has also set up an intellectual-property-protection task force. Counterfeit goods sales have long been a challenge for Alibaba, China's biggest online marketplace, and the company has been working to solve the problem since 2011, when 100 of its employees colluded with 2,300 merchants to create fraudulent listings.

Baidu has launched a shopping search website in partnership with several online retailers, including 360buy.com, Yihaodian and Amazon China. The search engine won't include sites owned by Alibaba Group Holding, including Taobao, which has been a chief rival for ad revenue.

Alibaba Group plans to split its popular Chinese e-commerce site into three units to create more value for customers and shareholders, says CEO Jack Ma. Taobao Mall will be a traditional online retail space where consumers buy from companies; Taobao Marketplace will connect individual buyers and sellers; and eTao will be a shopping search engine.

EBay has decided that partnering with former rival Alibaba Group Holding and other companies in China is the best way to generate sales in the Asian country. "EBay tried to apply its global playbook in China without customizing it or localizing it and that was a mistake," said CEO John Donahoe. "We're partnering with local Chinese companies, whether they be payment companies, commerce companies. That's the best way that we can proceed in the domestic Chinese market." The company's Chinese partners are increasingly accepting PayPal, which is owned by eBay, Donahoe said.