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You live in a “germaphobic” world. You wash and sanitize your hands; you use disinfecting products in your home; and with each new virus that comes along, you become more and more concerned about cleanliness. Yet, have you thought about the bacteria that build up on the makeup products you put on your face, lips and eyes?

Did You Know?

In-store testers, personal makeup bags and professional makeup kits contain products that are used frequently and can become a breeding ground for germs and bacteria.

Dirty makeup can build up harmful bacteria that could contribute to infections, allergic reactions and even acne!

Even if you are the only person using your makeup, bacteria from the environment and the natural oils in your skin can easily contaminate the products.

Good cosmetics hygiene can help to prevent the buildup of bacteria on makeup.

Would you use the same facecloth each day without washing it?

Introducing the world‟s first collection of Cosmetic Sanitizers. The BeautySoClean® 3-Piece Cleaning System is the only way to CLEAN, REJUVENATE and REMOVE BACTERIA from your makeup, without altering its colour or drying the makeup out.

BeautySoClean ® is the industry leader for proper hygiene practices and protocol for professional Makeup Artists and Beauty Advisors. It is a reliable way to feel confident that the cosmetic products you and your clients use are kept hygienic and safe.

The Science of BeautySoClean

In a laboratory study BeautySoClean® was clinically proven to remove common bacteria such as Staphylococcus Aureus (Staph), Pseudomonas Aeruginosa and Escherichia Coli (E. coli). These bacteria were found on cosmetics from personal makeup bags, professional makeup kits and in-store testers. No bacterial growth was found after treatment with the BeautySoClean® formula.

3 Common ‘Culprits’ of Contamination:

Oil from your own skin creates bacteria which are transferred to your makeup. Each time you apply your makeup you are likely “double-dipping” your brush or fingers.

Residue from food or beverages on your lips can be transferred to and remain on your lip products.

These are all reasons why you should safeguard the health of your clients with BeautySoClean®.

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MEET THE 3-PIECE CLEANING SYSTEM

1. Cosmetic Sanitizer Mist

The handy Cosmetic Sanitizer Mist is effective for cleaning powder-based products. It cleans, rejuvenates and removes bacteria from makeup products without altering the formula of the cosmetic product.

It is specifically formulated so it does not dry out, crack or change the colour of the makeup, compared to using 100% alcohol.

100% effective in 10 seconds

Dermatology tested and non-irritating

Only for cosmetics with porous surfaces

Handy 8ml retail size lasts up to 70 applications

250ml/8.5oz professional size is ideal for in-store tester inserts and professional makeup kits

DIRECTIONS: Hold spray bottle 6” (15cm) away from centre of product. Mist lightly. Do not over-saturate the makeup. Allow to dry before using the product or applying any lids.

(Alternatively, if you are in-store and concerned about any kind of build-up on your tester inserts, spray Mist directly onto a cotton ball. Gently pat the entire surface of the cosmetic product with the cotton ball).

Note: DO NOT spray directly onto the hard surface of your tester unit as it is intended for cosmetics with porous surfaces only. If Mist gets onto the surface of the tester unit, immediately wipe clean.

2. Cosmetic Sanitizer Wipes

The convenient Cosmetic Sanitizer Wipes are effective for sanitizing makeup that accumulates visible debris like dust, lint and food particles. They clean, refresh and remove bacteria from makeup without altering the product’s formula.

The Wipes do not dry out, crack or alter the pigment of the makeup, compared to using 100% alcohol. Unlike the traditional method of scraping the top layer of the product, it does not waste valuable makeup.

100% effective in 10 seconds

Dermatology tested and non-irritating

Only for cosmetics with porous surfaces

Individually wrapped

200-pack professional size is ideal for in-store tester inserts and professional makeup kits

DIRECTIONS: Use Wipes every day to clean cosmetic products like lipstick, gloss, cosmetic pencils, mascara wands, etc. Gently wipe over the product to be cleaned. Allow to dry before using the makeup or applying any lids.

It does not leave residue on your brushes, on your client‟s face or on the makeup product. Cleaning your brushes daily with the Conditioning Brush Cleaner will prevent cross-contamination of your makeup and lower the risk of skin irritations.

Dermatology tested and non-irritating

Fast drying

Conditions and ensures a longer cosmetic brush life

Fresh scent

250ml/8.5oz professional size is ideal for cosmetic brushes at store counters and in professional makeup kits

IN-STORE PROTOCOL (For Beauty Advisors)

Have you ever had a client refuse a makeup application because they were afraid that the makeup wasn’t sanitary? More and more, people are concerned about cleanliness, germs and cross-contamination.

Cleaning your testers at least twice a day and sanitizing your cosmetics before and after each makeup application will safeguard your clients’ health and increase their faith in you as their personal beauty expert.

Sanitizing Removable Testers

Twice a day, remove your tester inserts and cover any graphic decals with your thumb. Hold the Cosmetic Sanitizer Mist 6” (15cm) away from the makeup and mist once. Do not over-saturate. Be sure to wipe off any excess sanitizer from the outer tray. That‟s it – just mist, wipe the outer tray and replace!

Clean all lipsticks, lip glosses, concealers, foundations and cosmetic pencils with the Sanitizer Wipes. Gently wipe over the product to be cleaned.

Sanitizing Non-Removable Testers

Every tester unit is different; therefore it is important to remember that BeautySoClean® is a cosmetic sanitizer only. It was designed for sanitizing cosmetics with porous surfaces, not for cleaning your actual tester units. Spraying the Sanitizer Mist all over the unit could potentially damage it.

To sanitize makeup that doesn‟t easily come out of the tester unit use a cotton ball. Mist the cotton ball lightly with the Sanitizer Mist and press it gently on the cosmetic product – left, centre right. If you do get sanitizer on the actual unit be sure to wipe it off immediately.

THE SANITARY MAKEOVER

You now know that the BeautySoClean® Cleaning System is the key to safeguarding your clients’ health and safety. By using the system throughout each makeup application, you establish yourself as the ultimate professional.

You want your clients to know that everything you use on their face – including your tools – is perfectly clean, therefore sanitize your makeup right in front of them while explaining the benefits of using BeautySoClean®. Your clients will understand the importance of proper cosmetics hygiene, not only at the hands of a professional, but also during their personal beauty regimen at home.

Remember to allow brushes and makeup to dry before using or reapplying lids

Brushes

Quickly clean and remove residue from your brushes with the Conditioning Brush Cleanser after each use and allow them to dry. When you are ready to perform a makeover you can give your client comfort in knowing that each brush is cleaned after every makeup application. Explain the benefits of the Conditioning Brush Cleanser.

It cleans the brush, preventing cross-contamination of makeup and reduces the risk of skin irritations

It has no harsh chemicals to cause allergic reactions

It has conditioning agents to soften and protect the brush

Now you are ready to do a makeup application on a client. Let your client know that you practice advanced cosmetics hygiene to safeguard her health; this will give her added piece of mind. Before you begin, sanitize your hands.

Concealer and Foundation

Every makeover begins with concealer and/or foundation. Show your client that you practice sanitary makeovers by quickly wiping the makeup with a Cosmetic Sanitizer Wipe. This will remove bacteria and residue like dust and lint.

Powder-Based Makeup

Once you are ready to apply your powder-based makeup, mist the product 6” (15cm) away with the Cosmetic Sanitizer Mist. Do this right in front of the client to reinforce her confidence in your makeup.

The Mist can be used on pressed powder, blush, bronzer, eyeshadow or any powder-based makeup. You can assure your client that by taking BeautySoClean™ products home she will keep her own makeup fresh and bacteria-free!

Finishing Touches (Lipstick, Gloss, Mascara, etc.)

Now, the finishing touches in every makeup consultation: lipstick, lip gloss, mascara and eyeliner. Many people have reservations about using these types of products if they do not belong to them personally. You can easily overcome these concerns with BeautySoClean™.

Lip Products

Use a Cosmetic Sanitizer Wipe to clean the product, explaining that BeautySoClean® removes germs and bacteria and, that you clean the makeup testers with them regularly. Not only are the Wipes perfect for lipstick, lip balm and lip pencils, they are also great for lip gloss wands or tubes.

Eye Products

Mascara and eyeliner wands can become a hotbed for bacteria. With BeautySoClean® your client doesn’t have to worry about that! You are going to show her how to keep her mascara and eyeliner wands bacteria-free and clump-free at home!

Use a Cosmetic Sanitizer Wipe on the brush of your mascara wand; point out that the wipe is removing bacteria right where it collects – in the brush. Cleaning the brush makes it perform just like a new product… no more clumps! The Wipes can also be used to clean liquid eyeliner wands and eye pencils.

Sanitary Makeover Procedure

Sanitize Hands: Always sanitize your hands in front of the client before and after their makeover.

Prepare Work Area: Place cosmetic products on a disposable towel to keep your work surface clean and fresh for each client.

Sanitize Makeup: Use Cosmetic Sanitizer Mist and/or Cosmetic Sanitizer Wipes on all cosmetic items before each product is applied to your client.

Clean Brushes: Quickly clean and remove residue from each brush with Conditioning Brush Cleanser after each makeup application.

Applicators: When applicable, use disposable applicators for each new client. Dispose of them immediately after you are finished. Keep all applicators/brushes in covered containers.

‘Double-Dipping’: Do not”double-dip” mascara wands or lip gloss wands without using Cosmetic Sanitizer Wipes in between applications. Allow to dry before “dipping”.

Potential Medical Issues: If a client has any visible infections (e.g. cold sores, pink eye, etc.) discourage them from trying any product. Your client could be highly sensitive to any product and could react severely to the makeup. Recommend they see their physician.

Never Refill: Never refill cosmetic product containers as they may become contaminated.

FAQs

100% Alcohol can dry out any cosmetic product, fade the colour and damage the formulation. The magic of BeautySoClean® is in the formula’s emollients. Alcohol works in perfect harmony with natural conditioning agents to clean, rejuvenate and remove bacteria, without altering the formula of the product! It doesn’t dry out the makeup, alter the pigment or break down its ingredients.

Of course, the Sanitizer Mist will work effectively on any makeup product. Most of all, it’s designed for powder-based products. But other products like lipstick, gloss and mascara wands gather visible debris: dust, dirt and lint. The Sanitizer Wipes are essential for these products because they sanitize plus physically remove all residue without leaving anything behind. Using the Wipes on a mascara wand will remove germs and prevent clumps!

Even when you’re the only one using your products, germs and bacteria will ultimately start to grow. This could lead to infections, skin irritations or allergic reactions. But even if you’re not concerned about bacteria, think about extending the life of your valuable products!

At the store, use the BeautySoClean® protocol on your testers twice a day, and during each makeup application. For your clients, cleaning their makeup every day should be an important part of their new daily beauty regimen!

While no sanitizer can claim to prevent the flu, cold sores or other illnesses, proper hygiene, including that of your makeup, is always a step in the right direction to avoid infection. You can feel confident that your makeup is clean and trustworthy if you practice proper hygiene techniques, which include regular makeup sanitization and clean brushes.