"Facebook has introduced its newly overhauled privacy controls, and most critics should be pleased this time around. The company noted during a press conference Thursday that the site today is very different from how it was when it first started in 2004, admitting that the privacy controls had grown into something of a Frankenstein monster as the company kept adding on features. Thanks to feedback from users, CEO Mark Zuckerberg said, Facebook has completely revamped its offerings and has begun slowly rolling out the change to users."