PROCESS

Tart came to us with “Toothache” and a basic idea derived from the lyrics and meaning behind the song: even the predators of this world are prey. Every day, regular people are pitted against each other and struggle just to survive, while the most powerful lurk in the shadows and pull the strings. They are omnipresent and seemingly all-powerful, only rarely seen for what they truly are. But after the dust has settled and we’ve destroyed those whom we’ve been told are our enemies, who do we blame next?

OUTCOME

The video has been viewed over 3,000 times across various streaming platforms and was received with enthusiasm by fans. TART utilizes the video when promoting their EP, sparking interest in upcoming performances, and booking shows.

Three Lyons Creative (3LC) is a video creative services company based in Detroit. Through community groups, artists, nonprofits, and businesses both large and small, 3LC strives to tell honest and people-focused stories with pride. ​