I thought Ferrania was starting production back up? Maybe someplace else?

That is not about Ferrania (Ferrania Technologies) but Film Ferrania. In this case that distinguation seems important.

OEM films are bought in by the chain-stores companies by the price. In this case manufacturers already cranking out a huge amount of film (in absolute terms, non-withstanding their decrease in machinery-effectivity) are still better off than a company re-starting on a low volume after years of standstill in film-making.