Logo Design for Digital Drivers Logbook Application

Contest Brief

We are developing a new Mobile Web Application - LogMate - a Smart-phone based Drivers Logbook.
We are looking for a logo which we can use on our website AND in the App stores. It therefore needs to be compact and clear.

Brand values: Simpler. Smarter. Innovative.
Brand name: LogMate
Brand description: A 'friend' that helps Drivers to complete their logbook and comply with the laws governing logbooks here in New Zealand.

Public Clarification Board

Keep this in mind: we will be designing the Apps User Interface, a Corporate website and Business cards as well so if you 'inspire us' you will put yourself in the running for some bigger and more lucrative jobs up next.

4 years ago

Contest Holder

4 years ago

General feedback is that we are still looking for more ideas here people!!
The systems objective are as follows:
- to help drivers comply with the laws here in NZ
- the App uses a traffic light colour scheme to indicate compliance or violations e.g. Green-Yellow-Red
- it is technology that Drivers will love because it will make their life easier = happy drivers are good drivers :)
- it is simple & intuitive to use, and in its look and feel, etc
- it is smart - it keeps a driver informed with information that is useful and presents it in a clear and concise fashion
- it will quickly become an extremely valuable tool to drivers. they'll wonder how they managed without it before
We'd love to see some more concepts & ideas. Feels a bit like people are just submitting 3 colour variations and leaving it at that.