To start, enter you Google Analytics Tracking ID number for your event by
visiting Event → Theme
in the BusyConf management interface.

Ecommerce Tracking

When Google Analytics Tracking is enabled, BusyConf will automatically start
sending
Ecommerce Tracking
information so that you can collect and analyze purchase and transaction data.

The Ecommerce reports allow you to analyze purchase activity for all of your
ticket sales sold through BusyConf. You can see ticket and transaction
information, average order value, ecommerce conversion rate, time to
purchase, and other valuable data.

Custom Campaign Tracking

To better track your event’s marketing efforts on the web, via email, and on
social media, you can setup custom campaign parameters that BusyConf will
automatically use and send to Google Analytics. Use this information to track
the conversions of particular advertising campaigns. We recommend using the
Google Analytics URL
Builder to setup
custom campaign links.

The URL builder helps you add parameters to URLs you use in custom web-based
or email ad campaigns. When users click one of the custom links, the
unique parameters are sent to your Analytics account, so you can identify
the URLs that are most effective in attracting users to your event.

Rewritten Paths

To keep attendee and speaker data anonymous and allow for more uniformed data
aggregation within your Google Analytics account, BusyConf rewrites the URL
paths that are sent to Google Analytics.

Ticket Registration Paths

The following paths are sent to your Google Analytics account during the
attendee ticket registration workflow:

Review: /busyconf/proposal/show
Represents when a speaker returns to the proposal review page.

Closed: /busyconf/proposal/closed
Represents when someone tries to visit the proposal form after the call for proposals deadline was closed.

Schedule Paths

The following paths are sent to your Google Analytics when an attendee visits
the offline-enabled HTML5 schedule for your event.

Desktop Schedule: /busyconf/schedule/full
Represents a visit to the Desktop and Tablet versions of the schedule
including latops and iPads.

Mobile Schedule: /busyconf/schedule/mobile
Represents a visit to the Smartphone versions of the schedule including iPhone
and Android.

Cross-Domain Tracking New Universal Analytics (analytics.js)

It is possible to keep the same analytics user information from your site
visitors to BusyConf. This is called cross-domain tracking. For more
information, visit Google’s
Cross-Domain Tracking (analytics.js) guide.

This section still needs to be completed for Google's
new universal tracking code. Meanwhile, please
read the documentation
from Google.

Cross-Domain Tracking Old Google Analytics (ga.js)

It is possible to keep the same analytics user information from your site
visitors to BusyConf. This is called cross-domain tracking. For more
information, visit Google’s
Tracking Multiple Domains (ga.js) guide.

To start, ensure that
_setAllowLinker
is turned on in your site’s Google Analytics preamble.

_gaq.push(['_setAllowLinker',true]);

Intregrating that with the rest of your Google Analytics preamble will look
something like this: