NCAA football rankings are a great example of confirmation bias and the commitment and consistency effect.
NCAA football rankings are a great example of confirmation bias and the commitment and consistency effect.
If your team is ranked well and gets beaten by, or just… http://markandersononline.com/blog/confirmation-bias-sports-fans/

Auctions are often used to illustrate Social Proof – competing bids convince us an item has value and make us value it more. The same is true in reverse.
Auctions are often used to illustrate Social Proof – competing bids convince us an item has value and make us value it more. The same is true in reverse.
Social proof… http://markandersononline.com/blog/social-proof-auction-after-bidding-done/

Even in business-to-business selling the ways costs are presented can lead smart owners to make bad decisions.
Even in business-to-business selling the ways costs are presented can lead smart owners to make bad decisions.
Being caught between two parties at work has been a real… http://markandersononline.com/blog/you-dont-miss-what-you-never-had/

Airport car services use a well designed hurdle as part of a price discrimination strategy that limits discounts to only the most price sensitive buyers.
Airport car services use a well designed hurdle as part of a price discrimination strategy that limits discounts to only the most price sensitive buyers.
One of the… http://markandersononline.com/blog/lessons-hurdles-price-discrimination-airport/

Dr. Christopher Phelps DMD has taken the Six Universal Principles of Social Influence and applied them to the special needs of dentists.
Dr. Christopher Phelps DMD has taken the Six Universal Principles of Social Influence and applied them to the special needs of dentists.
Dr. Phelps is uniquely… http://markandersononline.com/blog/social-influence-dentists-dentist/

The underlying concept of diminishing marginal utility is easy to understand but the vagueness of the term makes the definition easy to forget.
Last week I spoke with several florists about pricing and one question kept coming up.
What is diminishing marginal utility again?
We've talked about the… http://markandersononline.com/blog/diminishing-marginal-utility/

The discovery of roaches and rodent activity at a popular upscale grocery store shows just how far people will bend to stay consistent with previous beliefs and behaviors.
The discovery of roaches and rodent activity at a popular upscale grocery store shows just how far people will bend to stay consistent with previous beliefs and behaviors.
… http://markandersononline.com/blog/consistency-above-all-else/