WHILE the beer may be meant for cyclists it seems would-be pump clip designers can’t get enough of the idea of a new North East beer.

Tyne Bank Brewery’s Peloton Pale Ale, produced in conjunction with the Free Trade Inn to celebrate the opening of the Newcastle Cycle Hub, saw more than 20 people imagine, sketch and Photoshop entries in an effort to see their efforts find a permanent home on the Ouseburn pub’s bar.

Judge PJ White said thequality of the potential pump clips had been high and it took quite a while before Craig Turnbull’s effort sprinted to the head of the field.

“The general standard was extremely good and it took the judges well over an hour of deliberation, a couple of beers and some very large pizzas before we could agree on a winer,” he said.

As well as the honor of seeing his design on the bar Craig will receive a “pin” of Peloton Pale Ale, a mixed case of Tyne Bank beers and a £20 voucher to spend on cycling gear.

The winning entry and the beer will be officially launched at the Free Trade Inn on Friday June 15 at 7pm, with a poster to advertise the beer in local pubs and along the C2C route, featuring half a dozen of the best runners-up set to follow.