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Tuesday, July 16, 2013

Marketing Advice for a New Online Seller - Guest Post by Lynda Lewis

Todays post is by Lynda, the marketing mastermind behind Bellissima Jewellery.Tell
us a little about yourself.

My name is Lynda Lewis and together with Gina Maria Pardo we own and run Bellissima Jewellery. I run the business and marketing side and Gina started the business and creates the jewellery. Gina is a stay
at home, homeschooling mother of 6 awesome children ages 3-12 years old. Gina has been creating since she was a small child. The bold, rich colours and endless variety of gem stones
provides Gina with endless ways to express her creativity. She enjoys making
something that people will be proud to wear.

What
do you make and sell?

Bellissima Jewellers offers great
quality, up-to-date, stylish jewellery for all women!Our jewellery is made from genuine Bali Sterling
Silver, authentic Swarovski Crystals and natural stones and beaded on stainless
steel wire and sterling silver finishing’s. We reject plastic materials, imitations
and stretchy string - we only craft genuine, quality bracelets, earrings and necklaces
that our customers will enjoy for a lifetime.

Best
marketing for the new Etsy seller.

In the beginning we naively think that if
we build “it” with quality products, “they” will come. Well… they don’t. Not
unless you tell them to come.

How? Through Marketing.

Marketing is the key to every business, but
it takes time, lots of time. I could write for hours, even days about the
beginnings, the middle and the never ending marketing road. Here we’ll just
focus on the beginning for the new Etsy online seller – where should you start.

4 basic getting started tips.

1.The best first step in marketing your new Etsy
shop is getting involved in teams. Etsy teams assist you with promoting your
shop. I highly recommend focusing on both internal Etsy promotion and external.
So, join teams where they focus on internal marketing and other teams where
they focus on external. Visit https://www.etsy.com/teams
to join teams. Please know that many of the external teams will require that
you have external marketing avenues, such as a Facebook page. Even if they
don’t (which most do), Facebook is a great first avenue for promotion.

2.Open a business page on Facebook. In the
beginning you will have no fans and nobody will be “listening” to you but just
start talking or in Facebook jargon, start posting. The external marketing
groups in Etsy will provide you with avenues to promote your Facebook page
thereby gaining fans/likes. If you want to read up on the How To’s of Facebook
before opening a page, try reading a Facebook guidebook located at http://mashable.com/guidebook/facebook/.
The most important thing to remember about Facebook (as with most social media
sites) is to share interesting content in addition to info/pictures about your
products. Have a Facebook page with personality, one that provides information
people can relate to and want to read. There is a lot to learn about Facebook,
so take your time and learn as you go.

3.Next, make sure you add tracking to your
shop and you monitor where your visits are coming from. As you grow your marketing
efforts and expand your reach (through social media, relationships, blogs,
etc.) the tracking information will help you determine what is working and what
isn’t so you can focus more of your efforts on what works. Time and money are precious,
tracking and monitoring helps you to leverage both of them wisely!

4.The
last “first thing” is to make sure you are adding titles, detailed descriptions
(size of item, what it includes customization if applicable, colour, materials
used, etc.) and tags to each item.The
titles and tags should be repetitive of one another. The repetitiveness strengthens
Google’s view that your shop really sells what it says it sells and will serve
(list) your shop to prospective buyers who are searching for an item that you
sell. This is known as SEO (Search Engine Optimization), a complete topic all
of its own!

Best of all, all of the tips shared above
are FREE. The best tip to share is to start with all of the free avenues – seek
them out, reach out, ask for freebies and take them as far as you can. Believe
it or not, there are many free avenues to pursue and maximize. As you begin
selling, you can begin to research marketing opportunities that have a small
cost, ones you believe will be beneficial. Remember to track everything so you can make
good decisions with both your time and money. Most importantly, buyers can’t
buy from you if they can’t find you - so never stop marketing.

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