AT&T will now offer free HBO to all wireless customers on ‘unlimited’ plans

AT&T announced on Tuesday that it will bundle a free HBO subscription for all of its wireless customers on “unlimited” plans.

In April, the company bundled free HBO service with its “Unlimited Plus” coverage, its most expensive data plan. The free HBO offer will now extend to new and existing customers on the company’s “Unlimited Choice” plan, beginning on Friday, September 15.

For current AT&T video service customers paying for an HBO subscription through one of their services, HBO will now be included free of charge. Those AT&T wireless customers who are not subscribed to an AT&T video service can also access HBO through the DirecTV Now or HBO Go apps, the company said in a blog post.

AT&T is in the process of acquiring HBO’s parent company Time Warner, pending a merger review by the U.S. Department of Justice.

While AT&T is looking to bring in more wireless customers to their service through the HBO bundle, Randall Stephenson, AT&T’s chairman and CEO, said on Tuesday that the company will also continue to pursue sales of HBO as a cable add-on.

Similar bundle deals are becoming common among telecommunication companies. T-Mobile, for instance, announced earlier this month that it would include free Netflix service in its family plans.