Privacy and Zynga aren’t exactly two words that go together in most people’s minds. Regardless, the company has unveiled a new Facebook game called PrivacyVille, which is designed to get you familiar with Zynga’s privacy policy, and rewards you for learning and understanding it. It’s a little ironic, considering Zynga and Facebook are such huge partners, and Zynga’s business model involves you playing their games so they can harvest money and information from you.

To point, there are still lawsuits pending and accusations flying that Zynga and Facebook play dirty to get their hands on your personal data and sell it to the highest bidder. For their part, Zynga will be the first to point out that they do have a privacy policy and encourage every player of all of their popular games to read it and understand what information they disclose by playing.

In PrivacyVille, you’ll follow a tutorial where you learn all about Zynga’s privacy policy, and as you progress you’ll earn zPoints that you can use for other Zynga games – which might be the only encouragement some players may actually have for playing the thing. Even so, it’s more interesting that Zynga is offering it at all.

Like any company, they’ll say it’s because they value the privacy of their customers, which may be true, but it may also have to do with the fact that the company is planning to go public, with an IPO slated for as soon as today. They likely want to make sure they clear up any misconceptions about their company or their relationship with their customers before inviting investors to buy a piece of what some analysts have estimated is a $20 billion company.