Google Ads + Search Marketing (SEM)

Google Ads + Search Marketing (SEM)

Darwin Digital is a leading search marketing and Google Ads campaign agency. Our clients see a 20- 50% increase in website traffic after our Google Ads (Adwords) recommendations and implementation. Our Ads specialists know Google Ads like the back of their hand and have created local and global campaigns. In combination with our SEO and UX expertise, our SEM experts will reduce your Google Ads bill and increase conversion rates.

SEM allows you to deliver the right message, to the right person at the right time

Google Ads (Adwords)

All Google Ads campaigns start with thorough market research. We analyse your core offerings, audience, competitors and relevant keywords. With this data, desired objectives and available budget, we will develop a custom campaign using various search adverts:

Text only

Ad extensions

Call

Location

Social

Product

Running a campaign is not enough, we will track, monitor and refactor your search adverts for maximum effectiveness and click-through-rate (CTR)

SEM, SEO and UX

To reduce the cost of your Google Ads price and increase conversion rates it is imperative that you combine your Google Ads campaign with the best practices in search engine optimisation (SEO). Darwin Digital is a specialist in both these fields and our SEO team will optimise your website or specific landing page in order to gain the best results. Additionally, our UX design team can tailor you landing pages so users complete your set out Call-To-Actions: fill in a form, buy a product, call you, etc…

Highest ROI

SEM remains the best paid for advertising with the highest return of investment when done correctly. Unfortunately, for 75% of companies, their Google Ads campaign have not been implemented correctly. One of the advantage for applying online Ads campaign, is that you have the option to use more selective targeting and adjust your Ads to your customers internet behaviour. This allows you to show relevant Ads which will lead to an increase of clicks, visitors, and ultimately, more qualitative leads. Our SEM specialists are happy to help you with keyword planning, geo-targeting, device targeting and Ad Scheduling.

Reduce your Google Ads costs and increase click through rates

After our SEM audit and recommendations, our clients see a 20-50% increase in qualified traffic.