Latest

The financial industry must do more to meet women’s advice needs, with a new report revealing they are put off by the “aggressively masculine” world of financial services.

The report, published by research firm Kantar, highlighted the differences between male and female perceptions of advice and found the industry must evolve to meet the requirements of female clients.

Jane Goodland, responsible business director at Old Mutual Wealth (pictured), said the perception that financial decisions were solely the remit of a male family member is outdated. Their own research showed that 40% of women aged 30-45 are the primary decision makers when it comes to the household finances.

She said: “The Kantar study highlights that women have a different focus when it comes to dealing with their finances. They are more concerned about relationships and family members, whereas men are focused on products and price. This means that women are looking for a fundamentally different conversation about their finances.

“However, the financial advice profession is rapidly modernising, spurred forward by the Retail Distribution Review, and new initiatives are looking to change the face and reputation of financial services.”

Old Mutual Wealth recently launched the Financial Adviser School, designed to not only bridge the advice gap, but attract people from diverse backgrounds so clients feels they are receiving relatable advice. Over 30% of the students are women and all students are taught how they need to market and speak differently to different demographics, including women.

Ellie Armson, recent graduate of the Old Mutual Wealth Financial Adviser School and financial adviser, commented: “The best way to battle women feeling excluded from the financial advice world is to encourage more women to enter the arena. I find the financial service profession – particularly the advice world – is one of those professions really suited to women, because it plays to their strengths.”

She added: “The nature of supporting clients with a diverse range of goals means I might one day be helping a couple realise their ambition to enjoy a wholesome retirement. The next day, I could be offering a family the reassurance of financial stability with a sensible protection plan.”

CATEGORIES

Featured Videos

In this video, with Elsa Ordonez Garcia, paraplanner with Mazars, shares her view on how to get the best from the adviser/paraplanner relationship.

To move through our carousel of videos and podcasts just click on the squares below.

Paraplanner profile December - Rob Kingsbury talked to Kirsty Stone, CISI Paraplanner of the Year 2017, about being a Law graduate, volunteering for Citizens Advice Bureau, working at Pension Wise and becoming senior paraplanner at Dart Capital.

To move through our carousel of videos and podcasts just click on the squares below.

Professional Paraplanner Technical Insight Seminars continue this autumn starting on 6 September in Edinburgh.
Attendance is free for paraplanners.

If you are undecided on whether to attend one of our Seminars – or you need some ammunition to put forward your case for attending – in the video below see what some of the paraplanners at the London event thought of the day.

We have three great days lined up for you at each of our events - featuring plenary sessions and workshops – and we look forward to seeing you there.

To move through our carousel of videos and podcasts just click on the squares below.

For our September issue, we filmed our Paraplanner Profile Caroline Stuart talking about why she will be hosting the national Paraplanners Powwow this year.

To move through our carousel of videos and podcasts just click on the squares below.

Possibly the best para-life-planning role in the world

Great opportunity to be a key part of a fintech enabled team set on transforming the Wealth Management sector.

Check out the role in the jobs section - www.professionalparaplanner.co.uk/jobs

To move through our carousel of videos and podcasts just click on the squares below.

To move through our carousel of videos and podcasts just click on the squares below.

Alan Gow, Owner, Argonaut Paraplanning, Outsourced Paraplanning Services Provider, gives us an insight into his experience as a delegate at the Technical Insight Seminar, Bristol, 9th November 2016.

Thirty five paraplanners from across the South-West joined us at the Aztec Hotel & Spa for an educational seminar. The delegates heard speakers from The FCA, Technical Connection, Invesco Perpetual, BlackRock iShares, Fidelity, Columbia Threadneedle and Investec Structured Product on a wide range of topics.

To move through our carousel of videos and podcasts just click on the squares below.

Ashley Maloney, Paraplanner at Vestra Wealth LLP, gives us an insight into her experience as a delegate at the Technical Insight Seminar, London, 8th June 2016.

To move through our carousel of videos and podcasts just click on the squares below.

Bobby Owen, Intermediary Distribution, Structured Equity Derivatives, Investec talks us through his experience at a speaker at the Technical Insight Seminar, London, 8th June 2016.

To move through our carousel of videos and podcasts just click on the squares below.