Marketing and Email Database Services

database marketing

SCROLL DOWN

Marketing and Email Database Services

database marketing

Database Design and Build

Successful marketing depends on insight gained from data. If your database is lacking the information to propel your company forward, we can help. At the core of SourceLink’s client-focused business model is our appreciation for what makes our clients unique – what are the nuances of their business, their organization, their KPIs – and what we can do to leverage their data.

Database marketing is all about getting to know how your customers tick and triggering the right offers at the right times based on longitudinal data. Take for example, Tractor Supply Company, one of our larger retail clients:

Method: Develop a next generation marketing database capable of managing high volumes of consumer data and providing a single view of their customers.

Did it work?

By understanding our business objectives and marketing strategies, our collaborative relationship with SourceLink helps us to gain valuable customer insights, which allows us to better communicate with and strengthen our relationship with our customers.

More Related Content

Customer Analytics and Behavior Data

data analytics

SCROLL DOWN

Customer Analytics and Behavior Data

data analytics

Customer Intelligence

Who is your ideal customer and what do you already know about them? Our approach is rooted in painting a 360º view of your ideal customer, then leveraging data points to discover quality targets that create lasting and profitable customer relationships. All of this is accomplished using statistical modeling and analytics.

We employ various statistical modeling techniques and we custom-build every model based on our client’s business. We utilize customer data when available and over 1,000 variables from our accuLink® national consumer database. Our models are rigorously validated after development and then analyzed after the end of the marketing campaign.

Client Case Study: Super-Regional Midwestern Bank Client

Mission: New account acquisition and new product cross-sell (sort of every bank's problem to solve)

Digital and Print Creative Advertising

strategy + creative

SCROLL DOWN

Digital and Print Creative Advertising

strategy + creative

Digital and Print Creative

Does your creative look great but doesn’t get the response you need? Does it represent your brand across channels? Does it communicate who you are, instead of just what you do or sell? These are just a few of the reasons our clients rely on us for their marketing strategy and creative.

We’re students of human psychology. What causes one decision over another? How will color and visuals affect response? What channels are delivering the most emotional impact? We’re continually pushing each other to become better at what we do. We review the results of each campaign so we can learn from the nuances of each effort’s performance and beat it next time. We love to solve problems – and do so with a clear strategic vision and a unique creative flair.

Our designers don’t just make great designs – we’re masters of direct marketing best practices that drive responses (and success). And, we’re continually educating ourselves to stay ahead of industry trends. You can view some of our creative samples below:

Digital Marketing Solutions - Social, Mobile, Email

digital solutions

SCROLL DOWN

Digital Marketing Solutions - Social, Mobile, Email

digital solutions

Social, Mobile, Email, Display and more

Ever try to throw darts with your eyes closed? This is what you’re doing if you are relying solely on demographic targeting for your online marketing. Our approach is "one-to-one digital marketing," which combines online and offline channels with a cadence of low and high-frequency touches to best reach your prospects in a measurable, interconnected manner. We are often asked: "how often should I run digital campaigns?" and our answer is - "All the time!" Here's why:

Our solutions offer you the ability to reach your ideal customers on the channels they use, on the devices they interact on, and when they are most likely to convert. That way, you gain more sophisticated data to best inform your targeted direct mail and email communications. This means more customers at a lower cost. Our method allows you to engage your prospects and customers on and offline with consistent messaging, offer and creative. View our video to see how it works.