Think Architecture

Another iteration of a towering addition to a landmarked NoMad building has emerged from the 3-D visualization wizzes at Avoid Obvious. YIMBY broke the news back in March of a 20-story tower designed by the Spector Group and Think Architecture atop a charming commercial building at the northwest corner of West 27th Street and Broadway.

Both iterations of Spector Group’s design reveal a clean visual break between old and new: a restored neoclassical façade juxtaposed with a setback glassy prism rising above. The new reveal shows a more sculptural and chiseled tower rather than a Trump SoHo-like prism of clean vertical lines. It’s unclear if this proposal is still on the table and if the Spector Group remains involved.