Silicon Valley has long celebrated failure, encouraging founders to aim big and fail fast, pick themselves up, and try again. In that spirit, there’s one big failure to add to the list: Silicon Valley has failed women!

Monitoring success in business involves tracking numerous key performance indicators concurrently. But tracking one KPI in particular can help you keep your employees’ sparks from going dim. That indicator? Growth.

One of the most common questions: “How can we find more innovative people?”. I know the type they have in mind — someone energetic and dynamic, full of ideas and able to present them powerfully. Like an early version of Steve Jobs.

What can you do when your competition is killing you, and it is impossible to make your product better? Try this: create a perfect customer experience. The best, innovative companies – from Amazon to Zappos – do this same thing.

The future of customer experience is artificial intelligence. Artificial intelligence is popping up everywhere and changing how customers interact with brands. In fact, by 2025, an estimated 95% of customer interactions will be supported by AI technology.