Value and performance have not always been qualities of environmentally-responsible products. But, ECOS, a concentrated liquid laundry detergent provides better price performance than the competition. ECOS cleans a full laundry load with only 1.5 ounces, Can be used in front loading and HE machines. It has a built-in soy based fabric softener and cellulose based optical brightener.

Our family began by making cleaners for industrial use before Corvettes had fins. When your grandmother was wearing a poodle skirt and drinking a float at the soda fountain, we were earning our first patents.

Decades later, when Jimi Hendrix turned rock upside down and played guitar with his teeth, we started our own quiet rebellion. We decided: only cleaners that were plant-based. Only paper that was recycled. Only products not tested on animals, period.

Does it sound boring to say we're family owned and operated? Because what it means to us is that it's personal. We've been around, well - seems like forever. We know how to make cleaners that CLEAN, paper goods that work (with 80% post-consumer content, and that's good,) detergents that won't harm a fiber of your clothing, and a phosphate-free auto dish soap that won't etch anything. Ever.

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