All our Courses and Diplomas at Pitman Training have been developed to give you practical hands-on experience, so that you can put your skills in to practice, as soon as you've completed the course. With courses, seminars and diplomas designed for specific careers, and workplace requirements, we're sure there's an option to suit you.

Types of Training

Personal development allows you to develop your skills and qualities to reach your career goals and aspirations. Maximise your potential by ensuring you maintain a clear development path.

If you're looking to progress your career, refresh your skills or simply want to learn something new, our courses, diplomas and seminars will help you gain valuable practical experience that is instantly transferable to the workplace.

Our Centres

Are you looking for your closest Pitman Training Centre? With 15 training locations available across Ireland, you'll be able to find us in a town or city near you.

We're not only in Ireland! We also have training centres in the UK and internationally as well.

If we don't have a training centre in your town or city, then just give us a call on 1800 532632 and ask to be put through to your nearest centre. We'll discuss your situation and see which of our training courses, including distance learning, will fit with your circumstances. With hundreds of flexible courses on offer, we're sure to have a tailored programme that's just right for you.

Blogging for Business

This course stages by exploring and using other people’s blogs to gain exposure, to creating and managing your own blog, producing and distributing posts through social media channels, and building a network of fellow bloggers.

Is this for you?

This course is great for anyone that is thinking of starting an online blog for their own business or that has been asked to write for their employers blog.

It’s a great course to take to get you up to date skills on another one of the most popular social media platforms. Having this blogging certification on your CV will give you an additional skill which could help you get your dream job working either in Marketing or PR, as a Social Media Guru/Specialist, Journalist, EA, VA, PA or Office Manager.

Award and Associated Qualifications

Awarded 15 CPD points upon successful completion

Start Date

Flexible

Study Type

In centre, online, or a combination

Training Type

course

Duration

Around 15 hours

About this course

Blogging has become an essential part of the social interaction with others online, to help a business engage with its online customers or audience from a personal, opinion and review.

This Blogging for Business short online course focuses on those who want to learn more about how to create and write blogs in a professional capacity. Writing a blog for a business is a specialist skill and requires a lot of thought to be put into it before publishing to a large customer based audience. It’s vital that a business blog has the correct tone for its audience, it can be all too easy to alienate through bad social etiquette which could spell PR disaster for a business.

This course covers all the essentials areas you need to know before getting started with your blog. The three main areas you’ll look at are:

Finding out about blogs: which include the different types of blog, typical elements of a blog site and blog post, interesting blogs, blogs to follow, commenting and sharing on blogs, how you could use a blog, what to post and when.

Designing a blog site: which includes the different ways to present a blog, adverts, colours and contrasts, images, accessibility issues and will also look at the different blogging software options.

Maintaining the blog site: which will look at creating a plan, identifying good post content, writing the content, registering with search engines, distributing posts, sharing and marketing posts and measuring impact.

Whilst you have access to the online learning platform, you will also be able to view additional tutorial sessions which will help you look at Wordpress, Blogger or Tumblr blog sites so that you can gain extra tips and guidance on creating your blog site.

Aims and Objectives

This course has been put together to offer and guidance on how to write engaging, professional business blogs. By the end of this short course, you will be well placed to go on and start a new business blog.

Pre-Requisites

There are no pre-requisites.

Finance Options

Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: -

Self-Funded:

Flexible payment plans to help you spread the cost* available at many of our centres;

You could opt to pay upfront.

Company Funded:

Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.

* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.

Career Path

With the successful conclusion of this course you could apply the new knowledge gained in careers such as Marketing Assistant, Marketing Co-ordinator, Social Media Manager, Events Assistant or Events Manager for example. All rewarding careers for people with the latest online social media skills.