Choose the perfect template

Professional website templates

FAQ - Frequently asked questions about the topic:

What are website templates?

Website templates are design models that are used for web design and programming. There is a wide selection of website design templates available from various providers – including 1&1 IONOS – and a whole host of personal homepage templates. The templates can be used with all common Content Management Systems such as Typo3, WordPress or Joomla. The 1&1 IONOS responsive website templates are not only available in English, but also various other languages.

The website templates are used to create a professional website. With 1&1 IONOS, you have the choice between a whole variety of templates: some come with a focus on images and graphics, while others are catered towards more text-heavy content – as can be seen with most blogs. Regardless whether you're in the handicraft business or you're an architecture firm, website design templates provide you with the freedom to create your website exactly as you envisioned it.

Using the 1&1 IONOS web page templates requires no programming knowledge whatsoever, and you do not have to be familiar with HTML5 or other computer languages. The process of implementing your ideas is intuitive and stress-free. With a large selection of professional templates, 1&1 IONOS provides something to suit everyone's needs – whatever your individual design preferences are. As soon as you've decided on a template, you can adjust it with just a few clicks so that it appears exactly as you wish.

Can I customize the 1&1 IONOS website templates to suit my needs?

With the 1&1 IONOS website templates, you're free to choose a homepage design that perfectly suits your needs. The first step is to choose from a variety of templates – each includes modern layouts and professional color schemes. You have the option, for example, of opting for a web page design template that is mostly catered towards image-heavy content, or perhaps templates that are specifically designed for multilingual or text-centric content. By opting for 1&1 IONOS's HTML5 website templates, you can change the design however you like. For example, you can choose your own color scheme and upload whichever images you like.

By using Drag & Drop, you can customize your own template and alter every website element and color to suit your preferences. The versatility of the professional website templates means that companies of every variety can find an appropriate template for their sector. Additionally, a professional image processing software provides all the tools you'll need to optimally display your high-quality images – including cropping, rotating, or adding effects. The easy editing process will free up more time for you to spend concentrating on the content and reach of your site, rather than spending hours getting to know your way around a new design software. Design your own homepage exactly how you like it with the 1&1 IONOS templates for websites.

Present your company in the best possible light with the help of our professional website design templates. The application makes it easy to add new content, as all site data is stored on a cloud. You also have the opportunity to edit your website from various devices including computers, smartphones and tablets.

Additionally, videos can be integrated quickly and easily to the website templates – with minimal effort, your video content will be uploaded. For novices and professionals alike, we offer a selection of tutorials to help you understand how to build a website, and our customer support is always there to answer any questions you may have in the meantime.

How do I find the right homepage for my industry?

The website design template of your homepage is a very important element of your online presence and acts as the digital business card of your company. Bearing that in mind, choosing the right template that you feel will accurately reflect your business is of utmost importance. Before deciding on a template, first consider how exactly you want to present your company online – which information should be highlighted, or in which way should products and services be presented. Do you need a separate online shop? Are you looking to start a blog? Choose a template that best suits what exactly your business is offering – this way, the user will intuitively find their way to your offer.

Aside from the structure of the website, the graphic design also plays a large role. Regardless of which sector you are a part of, 1&1 IONOS offers plenty of suitable options for your website. In order to make the selection process easier, we have divided the website templates into a number of different industries. Simply click on the sector of your choice, and you can view our suggested professional website templates according to your sector. The selection includes industries such as:

In the category "Leisure, clubs, art and culture", you can find suitable fashion templates that can be used for example with an online fashion shop or something similar. Depending on which sector the company falls under, there are certain expectations and requirements when it comes to homepage design for specific sectors. 1&1 IONOS shows you examples of companies from the respective sectors. When it comes to the creative industry – such as photography, fashion or beauty – creative lifestyle images often come into focus. Companies or service providers that operate in a more formal industry, such as lawyers, tax consultants or doctors, often present their content in a more formal fashion – in these cases, the focus often lies on informational texts. It is worth bearing in mind that the website templates and the page layout are just recommendations, and you can customize the design exactly to your liking.

Can I enhance my 1&1 IONOS website templates with web apps?

Yes. These days, the success of a website largely depends on dynamic multimedia content, as well as social media. Websites based on 1&1 IONOS's professional templates are easily connected to all major social media networks, including Twitter, Facebook, Instagram, and Tumblr. Additionally, a number of helpful newsletter tools are at your disposal, allowing you to provide your customers with relevant and up-to-date information. Stay in touch with your users and customers. Thanks to the intuitive dashboard, you can view all your likes, page visits and comments in just one glance.

It is not only social media networks that contribute to a successful website, but also web apps, which can assist in improving the presentation of your content. With 1&1 IONOS website templates, you can choose from hundreds of web apps. For example, you could integrate an interactive newsfeed, PDFs, or PowerPoint documents. This way, businesses such as restaurants, can present their menu online. For agencies, on the other hand, portfolios play an important role. Additionally, your website can easily be linked to sales platforms like eBay and Amazon.

The 1&1 IONOS Site Analytics Tool allows you to keep track of your website statistics. This way, you will understand which design elements of your professional template will encourage users to act and which do not.

Does 1&1 IONOS offer responsive website templates?

Yes, you can opt for a responsive web page template if desired. A so-called "responsive web design" is one that automatically adapts the display of the page to fit different screen resolutions. This means that whether you're viewing a website from a smartphone, a tablet or a laptop, the display will automatically adapt to fit your screen. There is also no programming experience required for working with a responsive website template. User statistics prove that websites are being increasingly accessed via smartphones and tablets. If your website does not display correctly on smartphones, this may have a negative impact on the user experience of your website. On the other hand, if your website template is responsive, important information such as display size, screen resolution, and display orientation can all be tested with Media Queries.

While having responsive website templates is very user-friendly, it also improves search engine visibility. Enjoy such benefits with the website templates by 1&1 IONOS.

Are the 1&1 IONOS website templates free?

Yes. By opting for a 1&1 IONOS package, you can benefit from the free website templates. The templates have been developed by trained experts and graphic designers, ensuring there is no compromise on quality when choosing a website template. No matter what sector you work in, 1&1 IONOS offers a whole host of website templates for free that are guaranteed to suit all your needs.

What is the difference between a website template and a landing page?

A web page design template and a landing page are two different things. A template is a design model that is used as a foundation for creating your website. A landing page, on the other hand, is a page where users "land" when searching for a specific term. Creating landing pages is a popular and effective marketing technique that has a lot of potential. The content clearly focuses on a specific service, product or offer. The goal of a landing page is to direct the user as quickly as possible to the searched term and to then move them to a concrete, previously defined action (such as a purchase or a newsletter subscription). It is therefore important that it is clear after one, quick glance, what the landing page is all about. As a rule, there are no links or other elements that may distract the user from the actual message.

The term "website" stands for the entire web presence of a company: there are usually lots of subpages that have different objectives or functions. The subpages are often designed quite differently. Here are some frequently used subpages:

What do I need to create a website?

A website template is not enough for the creation of a brand new website, you will also need some other items such as a domain, which is commonly known as an internet address, for example: "1and1.com".

In addition to a domain and a website template, you'll also require some storage space on a special server for your website, so that it is available around the clock. This storage space is also called "webspace". The service is known as webhosting.

A so-called CMS (Content Management System) will provide assistance with adding, editing and changing your online content – this allows you to manage your website without any prior programming skills.

Are there pre-built homepage templates with 1&1 IONOS?

With 1&1 IONOS, you can find a whole selection of pre-built website hosting templates. In case you need some homepage design inspiration, browse through the website templates – all of which are sorted by sector to give you a feel for what's popular in your industry. With the right 1&1 IONOS package, you can get the complete homepage website template for free. As soon as you have decided on a website design template, you can design it however you please. Step by step you will create your very own personal web presence.

Can you only make changes to a website when it is live?

Making changes in its live state is possible, but you can also make changes when it's not live. Simply choose the edit mode so that during your changes, your site is not visible.

When creating a website with 1&1 IONOS, you will work with the WYSIWYG Editor, which is an abbreviation for "What You See Is What You Get". This plays an important role with web documents. You simply use the editor in order to edit the texts you want to place on your website. It allows the user to edit the documents in a similar form to how it will later appear on the website. The editor automatically converts tags and other formatting features into the appropriate source codes. It is precisely because of this editor that no prior programming knowledge is required.

Additionally, 1&1 IONOS offers a website preview option so that as soon as you've made changes, you can view them in a preview mode. This way, you can double-check that everything is correct and that it appears exactly how you want it to. With 1&1 IONOS, you get more than just a website template. Enjoy the benefits of a new professional online presence now!