Viacom18 to launch Kannada movie channel

Viacom18, the 51:49 joint venture (JV) between TV18 and Viacom, is planning to launch a Kannada movie channel Colors Kannada Cinema. The pay channel has been priced at Rs 1 under the new tariff regime.

Colors Kannada Cinema will deepen Viacom18’s presence in the Karnataka market. The company’s Colors Kannada is a market leader. Viacom18 further strengthened its grip on the market by launching a second GEC named Colors Super.

Currently, the Kannada movie genre has three players namely Sun TV Network’s Udaya Movies, Star India’s Star Suvarna Plus, and Public Movies, which launched in February this year.

Movie is a popular content theme on Kannada television. According to a BARC report, 12% content on Kannada GECs comprises of movies.