Y-3 Olympia London Advertisement / Mood Graphic

Y-3 Olympia London Advertisement / Mood Graphic

We were asked to design a Y-3 London 2012 Summer Olympics mood-advertisement which adidas Y-3 communicated before the New York Fashion Week and before the official release of the Olympia collection to give and idea of the SS2012 collection and its mood. We created a Union Jack mobile using the collection´s fabrics. The anti-form of the flag is a tribute to the creative attitude, the anti-stance (anti-fashion) that made Yohji Yamamoto world-famous.