“Content creators of the world, please stop with the traditional creative approaches for digital signage. The industry really needs more digital creativity in the composition of signage communications that leverage the full potential of the digital medium. “

“So enough already with the trite copy, overused slogans and tired images in the corporate environment. It is so easy to pull out the tried-and-true headline, the recognizable illustration or photo and build our message around it.”

CHERYL FLOHR
Director, Communications – Parker Aerospace

“Content creators of the world, please stop with the generic broadcast spots. The industry really needs more relevant, actionable and interactive content.”

LENA FORREST
Vice President, Marketing – TD Bank

“Content creators of the world, please stop with the bad content. The industry really needs more substance.”

JOSHUA GOODWIN
Digital Media Specialist – Eileen Fisher, Inc.

“We constantly hear content is king, but to be honest, I seldom see a great example. Content in digital media has just become another vehicle for advertising.”

IGNAZ GORISCHEK
Vice President, Retail – CallisonRTKL

“Please stop with all the words on your sign. The industry really needs more creative images. The world is moving past your sign so fast that they only have a couple of seconds to interact.”

GARY HARRIS
Digital Video Engineer – Notre Dame

“Sending out an industry “SOS” is a serious action. It implies that, much like a ship sinking after hitting an iceberg, there is a singular condition endemic to the industry that is in the process of causing irrevocable harm.”

“Content creators of the world, please stop with stale content and too much text. The industry really needs more dynamic content. “

JIM RILEY
Director of Marketing – Columbus Blue Jackets

“In the public sector, most of our content is informational and functional, so I will answer this with my thoughts as a consumer. With our current level of technology, the content creators can work almost unrestricted.”

WAYNE ROREX
Management Analyst – City of Los Angeles

“Content creators of the world, please stop with the gimmicks. The industry needs to create content that connects with the intended audience in a meaningful and relevant way.”

DAVID SALEME
Senior Manager, Business Development
John Glenn Columbus International Airport

“This month’s question has me pondering what we need more or less of. Like most items, I’ll have to split this into software/content and hardware. “

RALPH SCHORBACH
IT Manager – Fairplex

“If I could tell the content creators of the world one thing, it would be to please stop designing for other mediums and design for the medium on which your content will be displayed.”