Why do we feel pressured to present a false reality on social media? Photo: Getty Images

The clip opens with a man scrolling through the idyllic pictures of other's lives on Facebook.

He glances from the food porn onscreen to the grey, frozen dinner that sits by his side, from the couple cuddling somewhere sunny to his bored-looking girlfriend sitting at the opposite end of their long couch.

Snacking and channel surfing, she shoots him back a look of disdain.

Bleak lighting accentuates the austerity of their lives.

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He looks back at the screen.

''What’s on your mind?'' Facebook asks.

''Sushi with my girl tonite!'' is his cheery post.

The film, viewed more than 4 million times in the past three weeks, was made by the Higton Brothers, three brothers from Norway.

Producer Andrew Higton told the Daily News that his brother came up with the idea while scrolling through his Facebook feed.

''He was looking at all these posts and seeing people having a wonderful time and traveling to all of these places,'' he said.

''He was like, 'Wow, people really can't be this happy.' ''

But the trend on social media is to be happy.

The foundation 100 Happy Days has set a challenge for people to be happy for 100 days in a row and post a picture with the tag #100daysofhappy.

In her Psychology Today article Our Obsession with ''Like'', Liraz Margalit analyses the obsession behind hitting Facebook’s like button: ''As a rule of thumb, the more likes you get, the more loved you’ll feel.''

This reinforces why, as things get worse for the video's main character, Scott Thompson, his posts become chirpier.

When Thompson comes home to find his girlfriend with another man, he posts: ''FINALLY SINGLE!!!''

''Going Clubbing??'' is really code for ''I’m going to drink a bottle of spirits, in my car, on my own''.

The happier Thompson is perceived on Facebook, the more likes he gets. But in actual fact, he is miserable.