Filament PR, a new agency specialising in the brand licensing industry across the lifestyle, leisure and entertainment sectors, has launched.

Set up by Jason Knights of Blue Kangaroo Design and Anne-Marie Lacey, the Chartered Institute of Public Relations North East’s Outstanding Young Communicator, Filament PR will provide strategic and tactical PR and communications services, including media and blogger relations, social media, content marketing and SEO PR.

“Having worked in the design and brand communications industry for over 10 years, I spotted a business opportunity to expand my interests to include a PR and communications agency a while ago, after several of my clients at Blue Kangaroo asked for recommendations of PR agencies," said Jason Knights, managing director of Filament PR.

“After meeting Anne-Marie and working with her on PR projects for Blue Kangaroo and seeing the benefits her work has brought to the business, I knew she was the right person to co-found and launch a PR agency with; if I can trust the reputation of my own business with Anne-Marie, I can confidently recommend my clients work with her too.”

Anne-Marie Lacey, PR and communications director at Filament PR, added: “How brands communicate with their customers and those that influence them is changing, and that provides businesses doing PR properly with so many opportunities. That’s what we do; we’re the conduit between our clients and their customers, using our experience and expertise as trusted advisors, helping them to navigate these changes so they can engage effectively with their audiences.

“We’re about bright ideas powered by data-driven strategies and the tactical delivery of communications campaigns with a creative spark. We get a real buzz from what we do, and that’s helping our clients to shine above and beyond their rivals in an often overcrowded and highly competitive market place; communicating with the right people, at the right time and in the right way, which ultimately helps to benefit their businesses.”

Knight manages the day-to-day running of Filament PR while Lacey will head up all client-facing. She will be responsible for providing strategic counsel and tactical delivery to big-name brands, as well as the supply chain that supports them, while continuing to build Filament PR’s portfolio.

“I know the brand licensing industry extremely well and Anne-Marie is the best in the business when it comes to PR and communications; I have first-hand experience of that," added Knight.

"In my view, Filament PR is the joining of two forces – each with their own areas of expertise - to provide our clients with a first-class service and all to the highest professional standards, while generally just being nice people to deal with. It’s these values which Anne-Marie and I share that make me confident Filament PR will soon emulate the success we’ve enjoyed at Blue Kangaroo. It’s an exciting time for us both and the future of the business is certainly looking very bright.”

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