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Introduction Some economists suggest that adding an extra hour during daylight saving time of the year actually increases instead of saving energy expenses. In this chapter, you will learn that making a choice to obtain something, such as an extra hour of daylight, involves an opportunity cost.

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Learning Objectives (cont'd) Discuss why obtaining increasing increments of any particular good entails giving up more and more units of other goods Explain why society faces a trade-off between consumption goods and capital goods Distinguish between absolute and comparative advantage

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Chapter Outline Scarcity Wants and Needs Scarcity, Choice, and Opportunity Cost The World of Trade-Offs The Choices Society Faces Economic Growth and the Production Possibilities Curve

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Chapter Outline (cont'd) The Trade-Off Between the Present and the Future Specialization and Greater Productivity Comparative Advantage and Trade Among Nations

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Did You Know That … A study by the Institute of Medicine has found that reshuffling the schedules of medical residents in order to give them more rest breaks requires hospitals to hire more residents to cover the scheduling gaps? Time, like all other resources, is scarce.

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Scarcity – Is the most basic concept in all of economics – Occurs when the ingredients for producing things that people desire are insufficient to satisfy all wants – Means we never have enough of everything, including time, to satisfy our every desire

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Scarcity (cont'd) What scarcity is NOT – It is not a shortage – It is not the same thing as poverty

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Scarcity (cont'd) Production – Any activity that results in the conversion of resources into products that can be used in consumption Resources or Factors of Production – Inputs that are used to produce things that people want

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Scarcity (cont'd) Resources or Factors of Production – Land Natural resources or the gifts of nature – Labor The human resource

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Scarcity (cont'd) Services – Tasks that are performed for someone else – Can be referred to as intangible goods

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Scarcity (cont'd) Recall – Scarcity occurs when the ingredients (resources) for producing things that people desire are insufficient to satisfy all wants.

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Wants and Needs Needs – To economists, the term need is not definable. Wants – Goods and services on which we place a positive value – People have unlimited wants.

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Scarcity, Choice, and Opportunity Cost Opportunity Cost – The highest-valued, next-best alternative that must be sacrificed to obtain something or to satisfy a want – The next-highest-ranked alternative, not all alternatives

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Scarcity, Choice, and Opportunity Cost (cont'd) Questions – What is the opportunity cost of attending this economics class? – What is the opportunity cost of attending a concert by your favorite band? – What is the opportunity cost of working out at the gym?

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International Example: France is the Sleeping Giant A study by the Organization of Economic Cooperation and Development (OECD) indicates that residents of France allocate about twice as much time to eating as U.S. residents. The French also sleep more than people in other countries, including the United States. So, French residents face a lower opportunity cost of time devoted to eating and sleeping than U.S. residents.

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The World of Trade-Offs Whenever you engage in any activity, using any resource, you are trading off the use of that resource for one or more alternative uses The value of the trade-off is represented by the opportunity cost, (that which you give up to obtain something else)

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The World of Trade-Offs (cont'd) Graphical analysis of opportunity cost – The production possibilities curve (PPC) represents all possible combinations of maximum outputs that could be produced assuming a fixed amount of productive resources of a given quality

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Figure 2-1 Production Possibilities Curve for Grades in Mathematics and Economics (Trade-Offs)

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The World of Trade-Offs (cont'd) The Production Possibilities Curve (PPC) – Trade-offs: What would happen if you are more interested in getting a higher grade in economics? – Holding constant total study time: What would happen to the PPC if you spent more time studying? – Straight-line PPC: Is it possible that the terms of the trade-off might not be constant?

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Example: Airlines Confront the Opportunity Cost of Legroom on Planes Major U.S. airlines, such as American, Continental and Delta, have added at least 10 more seats on their planes by reducing 1 to 2 inches in the distance between a point on one seat to the same point on the seat in the next row. For these airlines, the thousands of dollars generated by selling more ticketed passengers onto each plane are an opportunity cost too high to justify the extra passenger legroom.

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The Choices Society Faces PPC is used to demonstrate related concepts of scarcity, choice, and trade-offs – At the individual level – At the societal level

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The Choices Society Faces (cont'd) Production possibilities assumptions – Resources are fully employed – Production takes place over a specific time period – Resources are fixed for the time period – Technology does not change over the time period

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The Choices Society Faces (cont'd) Technology – Society’s pool of applied knowledge concerning how goods and services can be produced

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Why Not … provide “free” health care to everyone in the United States? Additional health care provided through government programs is not really free. The new U.S. government health care program has a 10-year price tag over $1 trillion indicates that resources valued at this amount by society would be allocated to producing more health care instead of other items

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The Choices Society Faces (cont'd) Efficiency – Productive efficiency is producing the maximum output with given technology and resources – Alternatively, the situation in which a given output is produced at minimum cost

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The Choices Society Faces (cont'd) Inefficient Point – Any point below the production possibilities curve at which the use of resources is not generating the maximum possible output Law of Increasing Additional Cost – As society attempts to produce more of a good, the opportunity cost of additional units of that good generally increases – Accounts for bowed shape of the PPC

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The Choices Society Faces (cont'd) Resources are not perfectly adaptable for alternative uses In general, the more specialized the resources, the more bowed the production possibilities curve

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Economic Growth and the Production Possibilities Curve Economic growth – Increases the production possibilities of e-readers and netbooks – Over time, it is possible to have more of everything – Illustrated by an outward shift of the production possibilities curve

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The Trade-Off Between the Present and the Future The PPC can be used to illustrate the trade-off between present and future consumption Consumption – The use of goods and services for personal satisfaction

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The Trade-Off Between the Present and the Future (cont’d) Observations – An increase in capital goods at present will lead to a higher rate of economic growth in the future – In the future, the economic system can produce more consumer goods

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Specialization and Greater Productivity (cont'd) Comparative Advantage – The ability to produce a good or service at a lower opportunity cost – Is always a relative concept

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Specialization and Greater Productivity (cont'd) Absolute Advantage – The ability to produce more units of a good or service using a given quantity of labor or resource inputs – Equivalently, the ability to produce the same quantity of a good or service using fewer units of labor or resource inputs

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Specialization and Greater Productivity (cont'd) Rational individuals choose their comparative advantage and then specialize Specialization leads to division of labor Adam Smith, in The Wealth of Nations, illustrated division of labor in pin making

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Specialization and Greater Productivity (cont'd) Division of Labor – The segregation of resources into different specific tasks – For example, in automobile production, one worker puts on bumpers, another work puts on doors, and so on

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Comparative Advantage and Trade Among Nations Analysis of absolute advantage, comparative advantage, and specialization is applicable to individuals, groups of people, or nations As a result, interstate trade occurs in the United States and international trade occurs between nations

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Comparative Advantage and Trade Among Nations (cont’d) When nations specialize where they have a comparative advantage and then trade with the rest of the world – Economic efficiency improves Output increases Average standard of living rises

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International Example: Time As a Determinant of Comparative Advantage Technological improvements in production, shipping, and delivery have enabled firms to use “just-in-time inventory management” to move newly produced items quickly to consumers. Nations where firms have implemented just-in-time inventory management are more likely to develop a comparative advantage over nations where firms have not.

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You Are There … Stopping Students’ Thursday Night Parties with Friday Classes A study suggests that students who consume alcoholic beverages on Thursday nights would choose not to do so if they had Friday classes to attend. So, the provost of the University of Iowa decided to raise students’ opportunity cost of attending parties on Thursday nights by offering academic departments an extra $20 for each student rescheduled into a course that included a Friday class.

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Issues & Applications: Is Daylight Saving Time Efficient? In the 1970s, the U.S. Department of Transportation determined that, compared with standard time, daylight saving time trimmed national electricity usage by about 1 percent. A more recent study, however, found that greater use of air conditioners to maintain lower temperatures during longer summer evenings led to greater use of electricity during daylight saving time.

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Summary Discussion of Learning Objectives The problem of scarcity, even for the affluent – Scarcity and poverty are not synonymous Why economists consider individuals’ wants but not their needs – Needs are not objectively definable – Wants are things on which we place a positive value

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Summary Discussion of Learning Objectives (cont'd) Why the scarcity problem leads people to evaluate opportunity costs – Allocating resources to producing one good means losing the opportunity to have another one Why getting more units of one good requires giving up more and more of another – Resources are specialized

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Summary Discussion of Learning Objectives (cont'd) There is a trade-off between consumption goods and capital goods. – As more resources are devoted to the production of capital goods, we can expect the rate of economic growth to increase

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Summary Discussion of Learning Objectives (cont'd) Absolute versus comparative advantage – One finds one’s absolute advantage by producing more of a specific good than someone else who uses the same amount of resources – One finds one’s comparative advantage by looking at the activity that has the lowest opportunity cost

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