Fidgetland — Where To Buy $12 Fidget Rings on ‘Shark Tank’

Entrepreneur Jason Burns of Woodland Hills, California is expanding the fidget toy market with his business Fidgetland. He designs and manufactures a variety of fidgets using interlocking rings that are also connected together with links on each ring. The center link is larger and has a colored silicone band that rolls back and forth. He’s pitching Fidgetland on Shark Tank (October 8).

Burns isn’t just a businessman, he’s a customer. He has an attention deficit disorder and when he couldn’t find a suitable fidget for himself (most are designed for kids and with bright colors), Burns created his own fidget — one he could use discreetly (it’s quiet!) and carry in his pocket. He named the first one after his son, Noah. (See photo above.) Fidgetland sells a variety of designs and colors for kids and adults. Starting at $7. Shark Tank airs Sundays at 9pm on ABC.