Cousins: I’m sort of split between two locations, as we have a team near Stockholm and a team near Frankfurt in Germany. We concentrate on making free-to-play games for the EA Games label, so that’s Battlefield Heroes, Battlefield Play4Free (just about to go into beta!), and then we have a couple of strategy games, Lord of Ultima, and one called Battleforge.

RPS: So let’s talk about the Battlefield games. What’s the background to the development of Battlefield Play4Free?

Cousins: So Battlefield Heroes had been going about a year and a half when we started doing our first concept work on Play4Free. We looked at Battlefield Heroes and we had a proven model there – we’d learned how to do free-to-play shooters in the Western world with that title. It’s going really well! But we were aware that the cartoon presentation that we’d given the game gave it a…. well, not /limited/ audience, because seven million registrations is an awful lot, but it wasn’t going to break out to become a huge breakout mainstream hit. I think that’s partly because some people feel that a mix of cartoony and first-person shooter is a bit strange. Read the rest...