By 2020, the amount of digital data exceeds 40 zettabytes, the equivalent of 5,200 gigabytes of data for every man, woman, and child on earth.*

Between now and 2020, the global volume of digital data multiplies 40-fold or more.**

In a hyper-connected, sensor-driven world, virtually everything and everyone generate a vast amount of data, all the time. Much of that new information will consist of personal details: where people have been, what products they’ve bought, what movies they like, which candidates they support— the list is nearly endless. By 2020, more than 80 percent of consumers collect, track, barter or sell their personal data for savings, convenience and customization, making information a currency in the truest sense. The production and use of troves of data encourages “citizen innovators” to transform open data into solutions and applications.