Tag Archives: Berluti

Have a brand and want to charge a premium? – Then you better stop selling and start to woo your target audiences. Because selling is the opposite of seducing. – It’s not sexy. And that creates a natural conundrum for brands … Continue reading →

We had the honor to be invited to talk about ‘Ueber-Branding’ by the Fashion Institute of Technology and the Luxury Marketing Council in New York and also bring along a panel of friends from Moleskine, The Laundress, CO Bigelow and Dunnhumby. … Continue reading →