Natori

The Natori Lingerie line of bras and panties is designed by Josie Cruz Natori. Natori continues their focus on classic styles and cuts with their newest designs.

Started by Josie Natori, who is passionate about design and has a love of textiles, the Natori brand grew from one embroidered Philippine peasant blouse into a complete line of feminine sleepwear. Soon, bras and panties were added to the line. All Natori lingerie is known for feminine design, luxurious fabrics and attention to fit. There are lovely details like Natori's beautiful laces and fine mesh materials. Bra styles include the much-loved contour/t-shirt bras, smooth enough to be worn under almost any top. You''ll find tee shirts bras in many versatile stryles, including shaping contour bras, demis, convertible strapless bras and full-coverage contour bras.

Natori panty styles are always hip, fun and fresh. Mid-rise hipster cover more tummy than lower cut styles. Other styles are fabricated in stretchy sheer lace, finely woven mesh or fishnet and ultra-smooth modern blends. Some have sexy details like rear ruching for definition to intricate lace trim. Whatever style you choose, Natori panties are constructed to be comfortable, well-fitting and pretty.

Welcome to HerRoom, the world’s premier online lingerie authority. Founded by Tomima Edmark in 1998, HerRoom has grown from bras and panties to include swimwear, sleepwear, and beyond. We offer over 250 brands, from classic brands you love like Wacoal, Chantelle, and Vanity Fair, to some you may not have heard of—Fantasie, Prima Donna, Elomi—but are sure to love. We work hard to provide you with as much information as possible, including extensive fit information, measured drawings of each bra, and honest customer reviews. Whether you’re a 28A or a 58J, we’re confident you’ll find something you love at HerRoom!