Here’s Why You Should Be Excited About H&M’s Next Designer Collaboration

Any style-minded guy is familiar with this now-annual cycle: In May, H&M reveals its plans to collaborate with one of the biggest names in the industry (!!!), then slowly teases the clothes and accessories until they're available in stores and online in early November.

But Wednesday's announcement that the Swedish retailer is working with Kenzo, the ultra-cool French brand helmed by American designers Carol Lim and Humberto Leon, piqued the interest of even the most unflappable fashion guys.

And that's because Lim and Leon have an almost prescient understanding of what guys want to buy. That comes from 14 years of running one of the most important retail empires in the United States, Opening Ceremony. (They added their joint gig at Kenzo in 2012, shaking up the house by becoming one of the earliest adopters to luxury athleisure with their quietly revolutionary signature piece, a sweatshirt.)

If it's not enough that this collaboration will lower the price points of items dudes will actually want to wear, this is also the first time an LVMH company will work with H&M. While super-fancy designers like Chanel's Karl Lagerfeld and Comme des Garçons' Rei Kawakubo have partnered with the fast-fashion chain, no one from the French conglomerate's assortment of brands (which includes Louis Vuitton, Givenchy, Berluti, and Loro Piana, among others) has ever linked up with H&M. We don't want to overstate it or anything, but perhaps this project will open the doors to the Dior for H&M collab the industry has been dying to see?

TL;DR: Start saving your money. The Kenzo for H&M collection will be in stores (and, yes, online) on November 3.