IMHO Starting now (March 2015), the "Connected Watch" (aka, Smart Watch) sector will be dominated by existing watch brands that know their customers well and they will now add appropriate features and applications in their next models. Partly because it's the next value add they can make to their products and simply because they can - the electronics fit in without changing the profile of their products, they know what features would turn on their brand fans next and their consumer base all have smartphones.These brands, plus a precious few - Apple, Pebble, Martian and a few other "Smart Watch" pioneers will be the dominant players in this category going forward. (R.I.P. to most of the others)Other notable evidence - Guess Watches with Martian inside. Swarovski Shine with Misfit Shine hiding inside their latest jewellery collection.

For me, the hit of CES 2015 and the most significant announcement this year was the collaboration between Misfit and Swarovski to produce a "collection" of wearable tracker jewellery accessories that enable a Swarovski brand fan to wear the tracker device in all aspects of their daily routine, yet never look out of place or the least bit geeky.

A lilac-colored crystal version to be released later in the year will have a multifaceted crystal face that harnesses the sun's energy, feeds it into embedded solar panels, and powers the device. Swarovski says you can charge with almost any light source, and only 15 minutes will ensure that the device never needs recharging.

All very impressive technologically, but most women will buy the Shine because it’s a beautiful Swarovski crystal (with hidden functionality).

They will then buy the practical workout band plus other pieces of jewellery that can house the Shine crystal for daily leisure activities, work routine or for evenings out.

BTW, the jewellery looks good and some can be worn without the Swarovski Shine in them as well. See their promotional video here.

Noticeably different than most videos produced describing fitness trackers!