MA 02 Define issue

A. What defines the target group?
The target group I ended up with was teenagers. And I got an idea to do a sign language based logo really early in the process. There has been a lot in the media about the government putting down deaf schools, and deaf people wanting sign language as a selective course in hearing schools across the country. Eurovision song contest was also translated to sign language on the television this year. There are made a lot of tv shows for kids and teenagers about deaf people and sign language. In America a deaf top model is in a television show called «dance with the stars», so sign language and deaf rights is a hot topic around the world these days. Its been some time since I was a teenager, luckily my sister still is and she and her boyfriend is a good inspiration.
The specter in this target group is huge! You got everything, computer geeks, fitness freaks, dancers, bookies, bloggers, sportsmen, skiers, photographers, you name it!
A teenager is a person who is in between a kid and an adult. «Teen» comes from the age ending on -teen. People in this group tend to care a lot about up to date news and stories. A lot of deaf teenagers are very active in fighting for their rights, from schools to texting on the television. They are no longer putting up with everything. Teenagers in general also tend to like sweets and chocholate. They listen to a lot of music, are highly active in everything that has to do with social media. They usually mean a lot, but does not always know what they mean. And they want to decide everything themselves, but are not always sure what to decide. They have a lot of presure, from both family and friends, and its not always easy to make the right decisions.Its been some time since I was a teenager, luckily my sister still is and she and her boyfriend is a good inspiration.
The specter in this target group is huge! You got everything, computer geeks, fitness freaks, dancers, bookies, bloggers, sportsmen, skiers, photographers, you name it!
A teenager is a person who is in between a kid and an adult. Teen comes from the age ending on -teen.

B. Which characteristics should the logo show?
– Something they can relate to.
– Social concerns, such as sign language. It’s really up for debate these days, that norwagian schools should have sign language as a selective course.
– Few but catching colors.
– Youth

The message I would like to send with this logo is that the brand is trustworthy, including, and cares about everyone. Since its a sign language «C» the brand includes minority groups such as hearing disabled. The hand also represents craving, like wanting to grab the chocolate with that hand.

C. The design challenge
I think the challenge with this design is to make something that the target group will find interesting and trustworthy. And to make something that will stand out, and be recognizable.