Ora is a handsome watch that takes a break from the digital and analog era. It comes with an in-your-face style and colors that are energetic. Vibrant as its looks is the system to tell time; three interwoven tapes, yes the measuring kind, move across the face to indicate the hour, minute and day. Fashionable or not, it certainly scores well in the product-design segment.
Designer: Alexandros Stasinopoulos

man, this is really neat. the movement is as intriguing as some ultra-complicated watches out there but probably at a fraction of the complication and cost. The different time division bands being layered like that is very cool.

looks like you figured out (well, at least visually) the gearing and some of the complication, so kudos on that as well. I like the measuring tape concept, but I’m far more a fan of some of the other colorways than the “classic” yellow. The all-orange one rocks.

This can't possibly be neither digital nor analog. Going by the way it has gears, it's probably analog. It's also not a very good way of measuring time. It's hard and unintuitive to read, and reading the time is the entire point of a watch

This can't possibly be neither digital nor analog. Going by the way it has gears, it's probably analog. It's also not a very good way of measuring time. It's hard and unintuitive to read, and reading the time is the entire point of a watch