ProQuip Golf, the world’s leading innovator of lightweight golf weatherwear, has acquired the exclusive distribution rights for Greg Norman Collection clothing in the UK and Ireland.

Russell Brooks, general manager of ProQuip Golf, said: “Greg Norman Collection is a global brand inspired by one of the sport’s most charismatic personalities and well known to both retailers and consumers.

This is an exciting commercial opportunity for ProQuip and our strategy is to go back to basics.

Our focus will be on retailer relationships, and, applying the exemplary service levels and stock availability that makes ProQuip one of the UK’s most trusted and respected golf brands.”

ProQuip’s service levels are highly regarded by on and off-course retailers, owing to its ability to hold stock year round, low rate of product returns, robust warranty program, excellent speed of delivery and fulfilment of replenishment orders.

A sales team is now being assembled to service the UK and Ireland ahead of a full launch in Spring 2016. Retailers can pre-book Greg Norman Collection apparel prior to the launch and all product will be available for immediate delivery in March.

“There will always be a place in the market for stylish golf clothing sold at a value for money price point, especially for retailers interested in club and corporate cresting.

Greg Norman Collection produces high quality technical sportswear that looks and feels great, on and off the golf course, and that’s where our focus will be – core products that sell well,” added Brooks.

Greg Norman Collection is an American company and was established in 1992 as a leading distributor of golf-inspired sportswear and accessories targeting active, sophisticated men and women who range in age from 35 to 55.