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News and Views About Experience Creation

Insights.

You've heard of FOMO, the fear of missing out, but let me tell you quantitatively, FOMO is driving consumer behavior. In fact, my backup data on this is none other than Charles Schwab. They did a wealth index survey for 2019. They show that more than a third of Americans are saying that indeed, they do fear missing out and

Last year, sponsors spent $1.39 billion on the NFL and $1.25 billion on college athletics. Not surprisingly, they want a return on that investment. Sponsors want to reach your audiences, but they also...

Advent creates experiences that move people. It’s our purpose statement. We say it all the time. But how does it apply to those outside the audience circle of the projects we create? How does it apply...

Re-imagining the OU Children’s Physicians Kids Zone at Chesapeake Energy Arena gave the Oklahoma City Thunder a number of ways to rethink its sponsor partnership. Advent partnered with the Thunder not...

From academic to athletic spaces and more, no digital experience is alike for Advent. Digital experiences at USC’s Fertitta Hall , Wyoming’s Gateway Center and the Dallas Cowboys headquarters all have...

Stanford’s trophy case could be the most impressive in college athletics, but only if the Cardinal wanted it to be that way. When Stanford’s men’s soccer team won its third consecutive title on Dec....

At Advent, each team relies on every other department. None of Advent’s work can come together without design, fabrication, operations, project management and client relations working in concert. In...