[editor's note] arjuna teachers in the field of enterprise services have 18 years of experience. In this article, he thinks the Chinese traditional retail information collecting ability low, less investment, high technical threshold collection, so can't very well put in the data is passed to the production and supply of consumption. Now finally have the electronic commerce, a smart products, finally able to consumer, consumer buying process data using data collected for low cost. In this paper, starting from arjuna said, the author arjuna, edited by hundred million euro, provide the reference for the industry. Yesterday had a ERP implementation consultant wrote an article named "goodbye, consulting, think ERP consultant's time and energy efficiency were duplicity of the business enterprise inside bucket to kill is not suitable for process manufacturing industry, ERP, ERP theory consultant after life is too bitter, cloud computing and SaaS to ERP consultant value decreased, don't transition turned the old run not to drop. I this period of time also is studying brand manufacture...