Cheech and Chong hawk General Mills 'magic brownies' [VIDEO]

Fiber One: Not the kind of "magic brownies" Cheech and Chong usually eat.

Cheech and Chong are back! The vintage stoner duo is starring in a short flick used to promote General Mills Fiber One 90-calorie brownies.

The Business Journal reports that the term "magic brownies" came up in a Fiber One marketing meeting and next thing they knew, General Mills was shooting a video about Cheech and Chong on a mission to deliver a van full of brownies.

It's a bold marketing move by the Midwestern food company, but will the marijuana references do long-term damage to its wholesome brand? How long until One Million Moms adds General Mills products to its list of items to be boycotted, along with Ben and Jerry's new Schweddy Balls?