Marketing Terms (A–Z)

Brand Generic

Definition

A brand generic is the second half of a product's identifying title. Brand is the first half, and identifies one seller's version, while the generic is the second half and identifies the general class of item. [Example: Jello (brand) instant pudding (generic)]. This is not to be confused with generic brand (such as on some low-price items in supermarkets), for which there is no individual brand.[1]