What are your thoughts on Nintendo's latest IP: Splatoon?

To be honest, when I first saw the trailer for Splatoon I wasn't that interested in it, but the more I watched gameplay footage, the more it's quickly become one of my most anticipated Wii U games. Nintendo is hoping it will do for the shooting genre, what Mario Kart did for the racing genre, and Super Smash bros. did for the fighting genre, and I really think they have a good chance at achieving that. What do you guys think?

Here's the trailer and some gameplay footage in case you haven't seen it yet:

Well I already wrote a bit about what I thought in the E3 thread but the more I read/watch about this game the more it has started to grow on me. I like how there are a variety of different weapon types almost like in Team Fortress and it will be interesting to see what kind of other unique game modes they release with it.