Egalitarian education in Tel Aviv

The challenge:

Branding for the new philosophy of the Education Administration in the Tel Aviv Municipality.

What we did:

Just ahead of the beginning of the 2015 school year, the Education Administration in Tel Aviv was preparing to present a new and updated concept regarding its educational system, through an emphasis on the values of quality, on one hand, and equality on the other. Branding was needed that would accompany the presentation of this educational philosophy. Utilizing a speedy process, we created a slogan and branding. The branding we created was given expression immediately in presentations to management and teaching teams, in print and branding materials, as well as in the media aimed at the parents of Tel Aviv.