Park Your Garbage Here

You don’t usually think about elegant design in the same context as garbage collection
and trying to reduce the rat population. But that is exactly what Landor Associates did when
faced with the challenge of replacing 700 trash cans in New York’s Central Park. Under
a grant from the Alcoa Foundation, the Central Park Conservancy engaged Landor’s
New York office to help develop a new waste and recycling program that included the design
of a custom waste receptacle. Landor recommended not one, but a suite of three receptacles,
targeting the specific waste and recycling needs of the park – based on real data
about what is discarded by 40 million visitors – and issues with other park inhabitants
of the rodent kind. Landor’s team used the ubiquitous park bench as its inspiration,
and the design was developed to meet the operational requirements of the Conservancy while
creating a visual gestalt that invites users to throw out their trash. The tilt of the vertical members,
the spiral gesture of the lid, and the placement and orientation of the typography are all meant to
draw the eye up and into the receptacle’s aperature. SEE MORE >

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