Call For Papers

Call for Papers
2017 Global Fashion Management Conference at Vienna
Fashion, Music and Design Management in the Networked World
Extended Submission Deadline: February 6th, 2017
Conference Date: July 6th-9th, 2017
University of Vienna, Vienna, Austria
Conference Homepage: http://gammaconference.org/2017/
You are cordially invited to submit papers for the ‘2017 Global Fashion Management Conference at Vienna’ to be held at the University of Vienna July 6th-9th, 2017.

University of Vienna will be the host of the ‘2017 Global Fashion Management Conference at Vienna: Fashion, Music and Design Management in the Networked World.’ This conference is organized by the Global Alliance of Marketing & Management Associations.

Conference Dinner and ‘Invited Exhibition: 2017 GAMMA Young Artist Competition’ will be held at ‘the Vienna City Hall’ (https://www.wien.gv.at/english/cityhall/) on July 7th, 2017. It is one of the most splendid venues in Vienna.

Accepted papers will be considered for possible publication in special issues of sponsoring journals such as International Journal of Advertising, International Marketing Review, Journal of Global Scholars of Marketing Science, Journal of Global Fashion Marketing, Marketing ZFP – Journal of Research and Management and Journal of Global Sport Management after a double blind review process.

Global Relationship Committee Chair: Roland T. Rust, Distinguished Professor and David Bruce Smith Chair in Marketing, Department of Marketing, Robert H. Smith School of Business, 3451 Van Munching Hall, University of Maryland, College Park, MD 20742-1815, USA, rrust@rhsmith.umd.edu, Tel: +1-301-405-4300, Fax: +1-301-405-0146. Editor of the International Journal of Research in Marketing, Former Editor of the Journal of Marketing, Founding Editor of Journal of Service Research.

JOURNAL OF BUSINESS RESEARCH
Journal of Business Research (SSCI) will consider papers selected as the best papers on following two themes called ‘Fashion Marketing Trends in Social Media’ and ‘Sustainability in Fashion Management’ for possible inclusion in the review process of a special issue of JBR on ‘Fashion Marketing Trends in Social Media’ and ‘Sustainability in Fashion Management’ for 2017 GFMC at Vienna. If you want your paper to be considered for possible publication in this JBR special issue, please submit your paper to the chair of ‘Fashion Marketing Trends in Social Media’ track or ‘Sustainability in Fashion Management’ track of 2017 GFMC at Vienna. Guest Editors: Prof. Kyung Hoon Kim, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346, Fax: +82-55-263-9096. Prof. Eun Young Kim, Dept. of Fashion Design Information, Chungbuk National University, 410 Seongbong-ro, Heungduk-gu, Cheongju, Chungbuk, Republic of Korea, eunykim@chungbuk.ac.kr, Tel: +82 43 261 2780, Fax: +82 43 261 2792.

INTERNATIONAL JOURNAL OF ADVERTISING
International Journal of Advertising (SSCI) will consider papers selected as the best papers on Luxury Brand Advertising presented in ‘Luxury Brand Advertising: Theory and Practice’ track of the 2017 GFMC at Vienna for possible inclusion of the review process for the IJA Special Issue on ‘Luxury Brand Advertising: Theory and Practice’. If you want your paper to be considered for possible publication in this IJA special issue, please submit your paper to the chair of ‘Luxury Brand Advertising: Theory and Practice’ track of 2017 GFMC at Vienna. Guest Editor: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554.

INTERNATIONAL MARKETING REVIEW
International Marketing Review (SSCI) will consider papers selected as the best papers on Global Consumer Culture: The Evolving Nature of Global and Local Consumption presented in a special track called ‘Global Consumer Culture: The Evolving Nature of Global and Local Consumption’ in the 2017 GFMC at Vienna for possible inclusion of the review process for the IMR Special Issue on ‘Global Consumer Culture: The Evolving Nature of Global and Local Consumption’. If you want your paper to be considered for possible publication in this IMR special issue, please submit your paper to the track mentioned above and inform your intention to the Guest Editors of this IMR special issue. Guest Editors: Prof. John Cadogan, School of Business and Economics, Loughborough University, J.W.Cadogan@lboro.ac.uk, Tel: +44-1509-228846. Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554. Assistant Prof. Fabian Bartsch, Marketing and International Negotiation Department, IÉSEG School of Management, f.bartsch@ieseg.fr, Tel: +33-155911010. Prof. Mark Cleveland, DAN Management & Organizational Studies, The University of Western Ontario, mclevela@uwo.ca, Tel: + +1-519-661-2111 extension 81464.

JOURNAL OF GLOBAL FASHION MARKETING
Journal of Global Fashion Marketing (SCOPUS, ABDC & KCI) will consider papers selected as the best papers on Fashion, Culture, and Consumption Lifestyles presented in the 2017 GFMC at Vienna for possible inclusion of the review process for the JGFM Special Issue on ‘Fashion, Culture, and Consumption Lifestyles’. If you want your paper to be considered for possible publication in this JGFM special issue, please inform your intention to your track chair and the Guest Editor of this JGFM special issue. Guest Editor: Dr. Yuri Seo, Senior Lecturer, Department of Marketing, The University of Auckland Business School, Private Bag 92019, Auckland 1010, New Zealand, y.seo@auckland.ac.nz, Tel: +64 21 180 5739.
MARKETING ZFP-JOURNAL OF RESEARCH AND MANAGEMENT
Marketing ZFP-Journal of Research and Management (JSTOR) will consider papers selected as the best papers on ‘Fashion Marketing’ presented in the 2017 GFMC at Vienna for possible inclusion of the review process for the ZFP Special Issue on ‘Fashion Marketing’. If you want your paper to be considered for possible publication in this ZFP special issue, please inform your intention to your track and the Guest Editor of this ZFP special issue. Guest Editor: Prof. Udo Wagner, Faculty of Business, Economics and Statistics, University of Vienna, A-1090 Vienna, Oskar Morgenstern Platz 1, Austria, udo.wagner@univie.ac.at, Tel: +43 (1) 4277-380 12.

JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
Journal of Global Scholars of Marketing Science (ABDC, KCI) will publish a special issue on ‘Heuristics-in-use in Fashion Business and Consumption’ with top papers presented in proper tracks of this conference. Guest Editor: Prof. Simone Guercini, Dept. of Management, University of Florence, Via delle Pandette, 9 - 50127 Firenze, Italy, simone.guercini@unifi.it, Tel: +39-055-27591.

MARKETS AND COMPETITIVENESS (MERCATI E COMPETITIVITA)
“Markets and Competitiveness (Mercati e Competitività)” - the official scientific journal of the Italian Marketing Society – SIMktg) will consider papers selected as the best papers on “Marketing, Fashion and the Creative Industries” presented in the 2017 GFMC at Vienna for possible inclusion of the review process for the MC special issue on “Marketing, Fashion and the Creative Industries: Interconnections and Mutual Influences”. If you want your paper to be considered for possible publication in this MC special issue, please inform your intention to your track and to the 2017 SIMktg-GAMMA JOINT SYMPOSIUM Chair. 2017 SIMktg-GAMMA JOINT SYMPOSIUM Chair: Prof. Raffaele Donvito, Dept. of Economics and Management, University of Florence, Via delle Pandette 9, 50127, Florence, raffaele.donvito@unifi.it Tel: +39 055 2759679, Fax: +39 055 2759737.

GAMMA in collaboration with the University of Vienna and Korean Scholars of Marketing Scholars will organize '2017 GAMMA Doctoral Colloquium' on ‘Marketing and Management in Global Fashion Disciplines’ for doctoral students in marketing and management in fashion related areas. The colloquium will be held at University of Vienna, Vienna, Austria on July 6, 2017. The colloquium provides outstanding doctoral students who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing and management in global fashion disciplines. All topics and methodological approaches within the broad field of fashion marketing and management will be considered. Students will discuss their research with their fellow students and with track advisers, who are renowned experts in the field. All participants will receive a certificate of attendance. Co-Chairs: Prof. John Cadogan (Loughborough University), Editor of International Marketing Review, J.W.Cadogan@lboro.ac.uk ; Prof. Eun Young Kim (Chungbuk National University), Senior AE of Journal of Global Fashion Marketing, eunykim@chungbuk.ac.kr.

The 2017 Global Fashion Management Conference is pleased to have electronic submission for submitting manuscripts. Electronic submission should be sent to the appropriate track chair in the preferred track. A word document containing the manuscript should be sent as an attachment to an e-mail communication. Please be sure to include complete contact information for the contact person. An e-mail response will be sent to the contact author once the manuscript has been received in a readable format by the track chair. All communications will then occur electronically. For those who do not have access to e-mail, you may send four hard copies of the manuscript to one of the appropriate track chairs.

Manuscripts must follow GAMMA Conference and Symposium Guidelines for Submission and Reference Style of GAMMA (http://www.gammaconference.org/). Manuscripts should not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space. One-page special session and panel proposals should be sent directly to the appropriate track chair. Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript.

Submission of a manuscript for review indicates that it or a similar version has not been previously published or is not under simultaneous review elsewhere. At least one author must be a member in good standing of Global Alliance of Marketing & Management Associations or be willing to join the Academy if the manuscript is accepted. Additionally, a manuscript should be submitted to ONLY one track.

The conference will accept papers and allow authors to decide whether to publish the complete paper in the Proceedings or to publish an abstract only. Upon acceptance, the author(s) agree to the following: (a) to release the copyright to the Global Alliance of Marketing & Management Associations unless choosing to publish an abstract only, (b) to return the manuscript (abstract) in correct format (via e-mail) to the Proceedings Editor, and (c) at least one author will present the manuscript at the conference and will pre-register as a condition for acceptance and publication. Proceedings guidelines, limitations, and restrictions will be sent to authors of accepted papers.