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The Index – Puma

Maybe you remember a site called “Sexypolitics”, a series of quizzes where earning points served for a stripper to do her virtual dance, and this project from Puma reminded me of that, but with an interesting twist, cheering people up in these times of global recession and using that to show a clothing catalog for next fall.

So, being available online or as an iPhone app, this thing called “The Index” works as follows: the worst the economic indexes are going, the less clothes the models will wear. And the opposite.

So, as they say, if you lose your shirt, at least the models will do so. Here’s a little video on how the app works: