Beer Tourism

Tourism is big business in Michigan – and travel focused on the craft brewing industry is a hot ticket. Whether you’re
traveling through the metropolitan areas, skirting one of the Great Lakes shorelines or heading out into the rural landscape, there’s a brewery
waiting to welcome you!

Some communities are even recognizing the value of beer tourism – offering special hotel and spa packages, unique transportation and tours, ale
trails and even brew-your-own options. There’s no question that craft beer is definitely a Pure Michigan experience!