Tencent Games Strategy for 2018 – trends from the UP conference and a free report

Tencent Games Strategy for 2018 – trends from the UP conference and a free report

Tencent held its annual UP conference on April 23rd, 2018 in Beijing. The slogan for the conference was ‘With love We create’. The company announced a strong line up of games for 2017 as well as a number of new initiatives that Tencent plans to engage in this year. Tencent is now the largest games company in the world, generating annual revenues of RMB 118 billion ($18.7 billion) from its games across PC, Mobile and distribution platforms.

Tencent’s vision for games this year is to ‘explore more possibilities’ for games by creating more engaging games across a variety of genres and platforms. At the event, Tencent announced 26 brand new games across multiple genres such as RPG, Action, Simulation, Card, ACG, AR+LBS, Sandbox, serious games and battle royale.

Tencent is also continuing to focus on its pan entertainment strategy with co-operation across its digital businesses – Tencent Pictures, Tencent Animation, Tencent Literature, Tencent Esports and Tencent Games. We took a look at some of the big new announcements and trends from Tencent’s UP conference, including

Battle Royale

Blockchain, AR & LBS

Next Generation Sandbox

Sports games

Serious Games

WeChat Mini Games

PC to Mobile Game adaptations

Please complete the form below to receive Niko’s Tencent 2018 Games Strategy report. The report is free.