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Does concatenating two words make them lose their SEO value

I'm working with a client whose product titles are things like "InternetSecurity" and for branding purposes has thus far required any reference to the products be concatenated in this fashion (on page, links, URL, title tags). It seems to me that would greatly reduce their SEO relevance. Any thoughts?

2 Responses

There was a school of thought a number of years ago that thought that Google would ignore the fact that there were no spaces between two words - and for some phrases that are not as highly contested, you might find this is still the case - but I can't think of any occurrences of anything that I am working with now where concatenated words will yield the same or better results - separate the words wherever possible.

I agree, I used to promote a company doing Internet Security and if you do a search for both in Google.

Internet Security = 243,000,000 other results

InternetSecurity = 135,000,000 other results

it will say did you mean. You will also see less searches for this... Personally I would break it up, Google will show the result but you will have more luck with that word broken up other words words are fine put together such as halfprice vs half price.

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