The inverse of social media marketing scalability, sounds like a mouthful even to type. What I want to cover is the missed opportunities with social media marketing that both small and large companies are missing. So many people look at social media as either a waste of time for business or a tool for mass

Facebook will soon launch a new ad program that can read your browser history to deliver targeted ads specific to your interests, according to the company's website.

Luckily, there's a way to opt out of this program to ensure Facebook can't see what you're doing online.

Over the next few weeks, Facebook users will be able to use and control Facebook's new ad preferences, which are available on every ad Facebook shows you, telling you why you're seeing that advertisement and allowing you to add or remove your interests so your personalized ads are adjusted accordingly. Facebook plans to extend its ad preferences tool globally in the coming months.

However, if you don't want Facebook to sell your personal information and browsing history to third-party companies, there's an easy way to opt out.

Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.

Social media may be the ‘new media’ and the laws around it may still be evolving, but the regulatory bodies in the US and UK both agree - transparency is still the key. Is lack of disclosure in your social media competitions and influencer marketing leading to a mislead consumer?

MobCon is a high demand Conference that has a necessary focus on all facets of mobile: Strategy, Marketing, Technology, Best practices and achieved Successes. MobDemo is a unique opportunity for entrepreneurs and mobile application developers to turn their ideas into reality. Present your mobile app idea or prototype in our MobDemo competition for a chance to win cash and development credits.

Mike Ellsworth's insight:

If you're looking for insights on mobile, check out this summary of the Twitter coverage of the conference I just went to: Mobcon Minneapolis. Some great presentations and speakers.

We’ve divided this list into the various sections of the marketing funnel. We’ve selected the best apps to help you get more downloads, activate more users, convert them to paying customers, increase their lifetime value, and reduce churn.

Mike Ellsworth's insight:

Big Data analysis is all the rage. Check out these tools for social marketers.

Selling your brand to consumers is not a bad idea, it's actually wise if you want to be known for who you are and remain at the top in your industry. Byselling your brand we're not advising you to list it on the market or put a price tag on yourself, but sell who you are and what you represent to your target audience. The connection you will make with consumers will be far more than if you sat still and held back on information or value others might see in your brand. So begin today and sell your brand, but don't sell out using our four ideas to maintain that reputation and hold true to your company and self-beliefs.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.