After a significant amount of time spent testing and tweaking, Twitter has finally rolled out a new feature to all of its advertisers that may dramatically improve the relevance of targeted ads on the microblogging social network....

There are many ways that businesses can market themselves on Facebook, but in order to launch a successful advertising campaign, marketers must first be familiar with the social network’s various ad formats. Luckily, a recent...

Advertising on Facebook is currently a hot topic due to GM’s public pulling of its ads from the social network, which led many marketers to wonder if advertising on the social site is a smart move. After a year-long study, Resolution...

Get the most out of your online ads by testing them before you launch them with a new service from Adobe. Project Adthenticate enables publishers, rich media vendors and creative agencies to test, validate and optimize ads based on...

Attention, WordPress bloggers: Your ship may have just come in. According to Automattic, the company that owns WordPress, there are more than 63 million WordPress sites in the world, and about half of those are actually hosted by WordPress...