Global GIS Market in the Retail Industry 2012-2016

Global retail GIS market: 19% CAGR expected between 2012-2016

2014-04-29 04:00:01 - Global GIS Market in the Retail Industry 2012-2016 - a new market research report on companiesandmarkets.com

The Retail GIS market is to grow at a CAGR of 18.55 percent over the period 2012-2016. One of the key factors contributing to this market growth is the need to understand customer demographics and buying patterns. The GIS market in the Retail industry has also been witnessing the increasing adoption of GIS applications in mobile computing devices. However, the high initial investment needed could pose a challenge to the growth of this market.

The Global GIS market in the Retail industry is witnessing many retailers starting to adopt mobile-based GIS applications. Retailers need mobile-based GIS applications to increase the accuracy and efficiency of the GIS applications. Vendors offer GIS smartphone applications for retailers and other commercial enterprises. This allows retailers

to access the demographic data without any time and location constraints. For instance, Esri, the key leading vendor in the Global GIS market, offers business analyst android applications for retailers.

The need to understand customer demographics and buying patterns is one of the major drivers in the market. Understanding customer demographics and buying patterns is an important aspect for the success of marketing activities that is useful in the Retail industry.

The high initial investment is one of the major challenges in the market. Many SMEs and cost-driven companies are unable to adopt GIS technology because of the high initial investment.

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