Why Kendall Jenner Uses Eye Masks on Her Chest

It makes so much sense.

Kendall Jenner may have just stumbled upon multimasking in reverse — and it's apparently the secret to her supermodel glow. If you're unfamiliar with the technique, multimasking involves putting a bunch of different face masks on various zones on your face, allowing you to treat dry patches with deep-hydrating formulas while simultaneously sucking the gunk out of congested pores. On the flip side, you could take one mask and apply it to a bunch of different areas on your body, which is exactly what Kendall just shared with her fans. As she revealed on her app today, one of her skincare standbys is the Estée Lauder's Concentrated Recovery Eye Mask, which she fondly refers to as "one of the easiest ways to fake a full night's sleep."

"I always pop them on before any big event," she wrote. Kendall's go-to makeup artist, Mary Phillips, revealed exactly how she gets as much use out of them as possible. "I like to pop these into the fridge or freezer so they have a cooling effect," wrote Mary. And after applying them beneath Kendall's eyes, she massages the remaining serum into the skin "and a little bit into her neck and chest." Eye masks contain particularly potent ingredients because they frequently target dullness and dryness, so think of it as an even more effective face mask that's a genius swap for body lotion. "She looks radiant, de-puffed and glowing," adds Mary. BRB, emptying out every last precious drop of eye mask essence.