Brett Lider
User Experience designer, Google, Inc.

Brett is a user experience designer on Google’s Mobile Team, leading the design efforts for Gmail and Google Buzz. In this role, he faces a variety of product design challenges: both web and native app UI, cross-app integration and consistency, and designing to push the limits of current mobile browser technology. He has been at the company for five years and has been part of teams that received Google’s Founders Award, the company’s highest internal prize. Brett is also credited with discovering the ideal bicycling commuting route from San Francisco to Mountain View.

Brett has a bachelor’s degree in cognitive science from the University of Virginia.

Is it more than just a big iPhone? Thousands of apps have been created for the new tablet device. Some companies have chosen to stay on the web while some have poured resources into a native app. What are the design considerations? How are the apps different from their iPhone and Android cousins? Join four iPad app designers as they discuss their product and the thinking behind it.
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