One of the designers who made it happen

How Agilla Pro Team started their banner ad journey

Who are you known as?

Agilla Pro

What industry do you think your business is most related to?

Floral

Tell us a bit about who you are and the people you reach

We sell flowers on bloomstoday.com for delivery to ALL locations across the US.
Same day delivery available. Express Service by 12PM
We handle the entire order process and work with florists to ensure fulfillment.
Audience: Age 45-60, primarily women buyers

What inspires you and how do you envision the design for your business?

Banner Ads (within email campaigns)

WE WILL BE SEEKING A FULL SERIES OF ADS FOR UPCOMING WEEKS (SENT 7 DAYS PER WEEK)

We want to be the leader of email campaigns in the floral industry -- we like “NEW” - CURRENT DESIGNS/BACKGROUNDS, Flowers only often does not say enough.

We deliver flowers, but customers want to deliver EMOTIONS -- THE MESSAGE IS OFTEN MORE IMPORTANT THAN THE FLOWERS!

We like to evoke 'FEELINGS' in our BANNER AD.
We like to make people THINK - such as the attached that makes the customer think twice -- “oh, I DID forget to order flowers yesterday”

Think: images of People as background of each banner

* Banner must represent all floral occasions - not only bday for example.
* Promo: 20% sitewide savings (or 20% off, save 20%, etc.) MUST BE PROMINENTLY DISPLAYED
* Connecting flowers with the emotion - Not only flower ads--
* The message customer sends is all emotional --they are trying to receive some type of emotion by the recipient (no matter the occasion) AND are anxious to hear from the recipient
* Call to Action REQUIRED, such as ORDER NOW, SHOP NOW, GET THIS DEAL
* Reference that the sale applies to "ALL delivery dates".
*600(w) x est. 700(h) -- slight room to adjust height. -Cannot be wider.
* Contemporary/new styles of call to action buttons
* Some new/rustic style okay
* The tone of color and design should generate some type of thoughts, emotions to encourage someone to send flowers.
*Sense of urgency options -- ie, ends at midnight, flash sale, share this with friends and family all weekend etc.

BANNER AD THEMES TO CONSIDER (email subject line is added to give the ‘lead’ into the theme of the ad):

Email Subject Lines: Want to add a personal touch to your thoughts? Add these to your message for Under $35
Banner ad text: No matter what you want to say, say it for Under $35 today.

Other notes

Sample emails that connect emotions, products and the banner theme.
Visit bloomstoday.com for more about our company, products, occasions, etc.

Some recent examples attached, but we are looking for a fresh, new, creative looks! We do like to keep the typography clean and readable, promo and call to action to stand out, and convey the message with modern pleasant imagery.