Hyundai Commercial Uses Popping Dance Style to Advertise DCT

In the commercial, Poppin’ John uses his rhythmic movements to step into, buckle up in, and drive what seems to be an invisible car. His movements and growing enthusiasm depict the experience of a driver behind the wheel of a Hyundai vehicle.

Tightly interspersed throughout is footage of BWB, dressed in Tron-like glowing outfits, who represent the inner workings of Hyundai’s dual clutch transmission.

Topping it all off is a barrage of fast-moving vehicle footage and building techno pulses.

Poppin’ John as the driver in new Hyundai commercialPhoto: About Hyundai via YouTube

Showcased in the commercial are a number of Hyundai’s sporty models, including the Veloster, i30, i40, Accent, and Tucson. These all feature seven-speed dual clutch, which is intended to “Boost Your Driving Fun,” according to the commercial’s slogan.

After the 1:45-long commercial (which is totally worth watching), a three-minute behind-the-scenes look follows. It will probably only interest you if you can speak Korean or if you want to see the choreography being planned.

Poppin’ John and BHB show off their skillzPhoto: About Hyundai via YouTube