Artist Mobilize and Immortalize at the International Motorcycle Show

Oct. 31-Nov. 2 Phoenix, AZ Unlike anything the has been seen to date, Toyota, Roland Sands Design (RSD) and Upper Playground (UP) partnered to bring artistic collaboration to this year’s show floor. Commissioning world renowned artists and letting them loose to reinterpret numerous vehicles, helmets and motorcycle lore, in their own unique style and medium, the gallery appeals to multiple different cultures of motorcyclist, art followers and new riders alike. Taking a cue from the name, the Architects of Inspiration tour displays the original piece of artwork alongside the item or vehicle that inspired it.

“The aim was to curate a multi-artist gallery integrated into IMS that will be an eclectic mash up of New Wave, urban, and contemporary fine art, with documentary video telling the whole story,” says Roland Sands, President of motorcycle design firm Roland Sands Design, Inc. “Toyota stepped up and provided the resources to bring these artists together, and also the means to transport it across the country. The result is off the hook.”

Artist and inspirations that will be featured in the installation are as follows:

The IMS (International Motorcycle Shows) just finished in Phoenix, AZ. One down twelve to go. The Architects of Inspiration aka, Toyota, RSD, and Upper Playground were definitely inspiring the crowd with their booth and the interactive elements that made the crowd as much a part of the display as Toyota’s Trucks, RSD’s Bikes and Upper Playgrounds artist’s works of art. The general consensus of the crowd was amazement. ” It looks more like an art show that captured the essence of the motorcycle lifestyle; those being freedom, rebellion, appreciation of the past, while building on top of it , and just plain old fun. Says, ” Lauren Brewer Show attendee. We hope you all have a chance to take in one of the thirteen shows and enjoy it as much as we enjoy showing it to you. For more information on Architects of Inspiration, artist bios, behind the scenes video and the chance to win select prizes, log onto www.motorcycleshows.com/toyota.