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Keywords can't be part of the PageRank, otherwise it couldn't be an absolute number like '2' or '7' (eg: Facebook will have page rank 9, no matter what we are looking for)

Keywords relevancy (part of on-page SEO) and Page Rank are factors in the formula for calculating your position for a certain search query, obviously. But the first one is relative to that particular query, and the second one is absolute.

If you know something different or have any source to share I am all ears

Then the keywords (or key phrase if you prefer) are
- best
- php
- framework
(and combinations of the above)

Google will return the pages that it has determined are the best matches for those keywords, in order from best to worst.

If you rank number one for a search for "best php framework" then your Page Rank is 1 for those keywords. If you do a search for some other keywords, suddenly your site may not be number 1. How on earth are the keywords not part of the Page Rank???

Quote:Facebook will have page rank 9, no matter what we are looking for)

WTF are you smoking ???

If I do a search for "best php framework" or "really tasty pork chops"
then Facebook will ALWAYS come up number 9 on the SERP (search engine results page)???? I knew Facebook was getting powerful, but coming up number 9 for any search on Google, no matter what you are looking for... WOW!

75-80% is based on incoming links (although nobody but Google knows the exact number) the other 20-25% is what's reffered to by some as On-Site SEO and is determind by the presence of keywords in things like:
- the domain name
- the rest of the URL
- meta tag Page Title
- H1 headings
- plus more like inter-page link text, blah, blah, blah

Then the keywords (or key phrase if you prefer) are
- best
- php
- framework
(and combinations of the above)

Google will return the pages that it has determined are the best matches for those keywords, in order from best to worst.

If you rank number one for a search for "best php framework" then your Page Rank is 1 for those keywords. If you do a search for some other keywords, suddenly your site may not be number 1. How on earth are the keywords not part of the Page Rank???

Quote:Facebook will have page rank 9, no matter what we are looking for)

WTF are you smoking ???

If I do a search for "best php framework" or "really tasty pork chops"
then Facebook will ALWAYS come up number 9 on the SERP (search engine results page)???? I knew Facebook was getting powerful, but coming up number 9 for any search on Google, no matter what you are looking for... WOW!

I have been talking about Search Engine Results Page Rank, which everybody I know that is involved with SEO simply refers to as Page Rank. The head of an SEO company I sometimes deal with calls it Page Rank and he charges my clients $200/hour.

So my ignorant bad.

But like really...

since I was talking about SEO, and since Page Rank (not SERP) is assigned by Google and not really within the realm of SEO, and since you obviously understand the diffence between Page Rank and Search Engine Results Page Rank, why would you pipe in about Page Rank, when it should have been obvious to you that I was talking about Search Engine Results Page Rank?

Sorry dude, but I'm working 60-80 hours a week, I'm super tired and trying to figure something out, and I don't need to be hit with the minutiae of definitions.

It wasn't my intention to start arguing, I really thought we were talking about the same PageRank (it's even a trademark), and I am very interested in any new information about the subject . Also, SERP stands for 'search engine results page' I think (not sure though, I never use that term). In spanish we talk about 'position' instead of 'ranking' (I think 'ranking' doesn't even have a translation that makes sense in this context), so I never had this problem.