Posts Tagged 'google'

Search for anything using a search engine. Almost instantly, the search engine will go through the millions of listings it has in its database and present you with ones that match your search topic. The matches will be ordered, the sites that are the most relevant are suppose to come up first.

Search engines frequently do not give you exactly what you ask for, often to find what your looking for you will need to rephrase your search in different ways. ...

If you’re looking to get found on Google, there’s a good chance your business isn’t just a website, but also a location. 20% of searches on Google are related to location, and 97% of consumers search online for local businesses. Lots of small businesses are looking to the web to boost the visibility of their brick and mortar establishments.

It’s important that your business has its own website. Your website should include all the essential information potential and current ...

Google has been rolling out updates to it’s search engine faster than ever. There were a couple notable updates that happened in the first quarter of 2012, which we’ll go over here. These updates affected:

Sites that are “top heavy” with ads. You may have come across websites like this – tons of ads above the fold, and very little content or content that’s not readily visible. These kinds of sites are now being penalized and will rank ...

In early 2011 Google started a rollout of it’s most recent update to it’s search engine algorithm, called Panda. The whole focus of Panda has been to lower the rank of “low-quality” sites and increase, or keep high, the rankings of website with good, usable content. Websites created with copied content with the purpose of showing ads (called “scraper” sites) are being heavily penalized.

This update has it’s basis human quality testers that have rated thousands of websites according to design, ...

So, what is “Search Engine Spamming”?
Known as “spam” or “spamdexing,” it is basically using unethical and unprofessional techniques to obtain good search engine rankings. The major search engines have a definite set of rules and regulations they expect web designers to follow when submitting a web site to their index. It doesn’t mean that you can’t do things to “optimize” the pages you’re submitting, but you should abide by the criteria of the specific engines.

Webmasters are sometimes told to submit “bridge” pages or “doorway” pages to search engines to improve their traffic. Doorway pages are created to do well for particular phrases. They are also known as portal pages, jump pages, gateway pages, entry pages and by other names.

Doorway pages are easy to identify in that they have been designed primarily for search engines, not for human beings. This page explains how these pages are delivered technically, and some of the problems they pose.

Why are these considered to be the Major Search Engines? They are all either well known or well used. For search engine marketers, these are the most important places to be listed, because they can potentially generate so much traffic. For users/searchers, these well known, commercially backed search engines generally mean more dependable results. These search engines are more likely to be well maintained and upgraded when necessary, to keep pace with the growing web.