Demystifying Digital Digital Marketing 101 Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Current state (and where have we come from) 15.7 million

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HIGHLIGHTS Cable is Driven by the Quality and Original Content Choices it Provides to Consumers AcrossVideo Platforms. Quality and Original Content: Over 1,900 original ad-supported TV programs a month

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Through the Looking Glass: Current Trends in the Luxury, Affluent and Wealthy Markets How Your Customers Shop Today and Tomorrow Today's Presentation Introductory Remarks Who Are Your Prospects? What Are

Print and Out-of of-home Media Litwin Print/Broadcast Apple Tops The Charts with Digital Music Visit the Site 8-2 The Media Industry Advertising media is a huge industry with almost $195 billion in spending

Young Digital Life A brief look into how young people use the media Wilberg, Erik NORWEGIAN BUSINESS SCHOOL, OSLO, NORWAY Contents Introduction... 2 Media channel use in general... 3 Time spent on different

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1 CMO s Guide To Influencer Marketing www.sciencegrowthlabs.com You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers 2 CMO s Guide To Influencer Marketing

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Millennial Teens: Non-Conformist Trendsetters Millennial teens (ages 16-19) are the first generation to have no memory of life before the Internet and cell phones. Technology use defines this age group,

DIMENSIONS VS. ESSENTIALS: WHICH SUITS YOUR COMPANY S NEEDS? MDI has produced Essentials in response to customer interest in a streamlined, lower-cost publication that emphasizes the basics of research.

CABLE NATION: The Value of Niche Cable Networks NICHE What Is A Niche Cable Network? Networks targeted to a captivated audience of passionate, engaged enthusiasts delivering content that quenches their

TV & VIDEO AUDIENCE MEASUREMENT Never before in the history of modern communications have there been so many fundamental shifts in the distribution and measurement of media. With the development of video

VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials VOD (Video on Demand) allows users to view/catch up on shows or movies through a single platform from cable, telco or satellite

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STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels

Five Tips For Assembling Integrated Marketing Campaigns A Guide to Building Campaigns that Deliver for Your Small-Business Customers Today s consumers interact in a multiscreen world. They make purchasing

Section 9 9 The continuing evolution of television 9.1 There have been no significant changes in the coverage of traditional broadcast terrestrial, satellite and cable networks over the past year. However,

THE EFFECTIVENESS OF TELEVISION Television is changing. TV is no longer just a box in everyone s living rooms, it is now something that can be watched anytime, anywhere, across a range of different screens.

MEDIA KIT There is a Revolutionary new television network launching in 2015 that will responsibly offer extraordinary access to purchasing the most diverse representation of firearms and related consumer

The Role of Media Influencers is Changing The role of media influencers has changed dramatically in the last few years. These changes are not just challenges, they are opportunities. As the D S Simon Media

STATE OF THE APPS 2015 INDUSTRY SNAPSHOT EXECUTIVE SUMMARY In Q4 of 2014, we chose to undertake a global survey of application developers and publishers in order to get a pulse on the app economy. Comparing

Willingness to pay for news online The Survey findings November 20, 2009 Key findings Will consumers pay for online news? This is a burning issue for newspapers in the developed world The Boston Consulting

Introduction to Social, Mobile, and Local Marketing New marketing concepts Conversations Engagement Impact of smartphones and tablets Social-mobile-local nexus Strong ties between consumer use of social

Distribution and Marketing Solutions for the Digital Age ONErpm delivers scalable distribution and marketing solutions to help creators succeed in the digital age. As consumption shifts away from units

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We are a DIGITAL EXPERIENCE AGENCY WHO WE ARE DICE LONDON IS A DIGITAL EXPERIENCE AGENCY We work with businesses in all sectors but with a particular speciality in the real money gaming industry. We offer

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Facts & Figures You Need to Successfully Budget for 2015 John Potter SVP, Professional Development Radio Advertising Bureau Mark Fratrik SVP and Chief Economist BIA/Kelsey The Local Media & Advertising

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing

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1 Advertising Specifications V2.0 This document contains the specifications for all Shazam Advertising Formats. It covers the basic dimensions and rules for all placements. SECTION 1 Standard: Ad-served