With smartphones enabling today’s consumers to be connected at all times — including when shopping in traditional brick-and-mortar stores — retailers have been forced to cater to shoppers wandering store aisles staring at their phones. From beacons to dressing rooms equipped with iPads to virtual reality installations, today’s retail stores bear little resemblance to the mom-and-pop shops of yesteryear. In this educational session, attendees will learn the following:

This session will address the following:
▪ how consumers’ in-store shopping behaviors have changed with the growing adoption of smartphones;
▪ how technology is enabling retailers to connect the online and offline worlds, and in turn provide customers a better shopping experience;
▪ the in-store technologies that are moving the needle — and the ones that aren’t;
▪ what’s the next big thing that will have retailers scrambling to incorporate into their stores; and
▪ much more!