So its official we have rebranded, and become a limited company! So please to indtroduce our new logo and name: AxL Photography Ltd.

I've wanted to rebrand for some time. Normally I think photography businesses using the photographer's name is a sound move, its personal, generally distinctive and each photographer has their own artistic signature style.

When I started to be asked to photograph more events as a hobbyist photographer I looked into setting up my first website but quickly found out there was already an Andrew Wade Photography in the U.K. So I went with my middle name and became Andrew Mark Wade Photography.

I didn't really like this name much, first its a bit long winded and tricky to logo-fy , plus using my middle name always kind of sounded a bit pretentious and formal to me which is really not what I'm about. To make matters worse I'm confused with Andrew Wade Photography and websites get mixed up.

So why AxL? Well it bascially stands for Andrew cross Lauren, or Andrew times Lauren. But also A's & L's feature heavily in our house as my boys names are Aden & Leo, so this seemed a good fit.

Lauren is my better half and bridal queen at www.milimili.co.uk (gentle plug). As a part time photographer time can be an issue when it comes to all the little admin task's so Lauren is coming on board to help out. This will allow me time to focus on shooting and editing, which is frankly the bit I really love.

So thats that, everything else is the same, same me, same natural style and the best bride & grooms.

With these changes I'm excitedly looking forward to wedding season which kicks off for me next month with my first double header!