Birmingham City Football Club sponsors Rationalfx are to donate their shirt sponsorship to children’s heart charity, Little Hearts Matter.

RationalFX, the principal sponsor of Birmingham City FC, have donated their sponsorship rights to a Birmingham-based charity for a big game this Christmas.

Little Hearts Matter, who support children with half a working heart, have been chosen via a public vote on RationalFX.com as the charity to have their logo featured on the players’ shirts when Blues play West Ham United on Boxing Day live on Sky Sports.

Rajesh Agrawal, Chairman and CEO of RationalFX, says: “We are so pleased that RationalFX can support Little Hearts Matter this Christmas with what we hope will be a great opportunity for fundraising and publicity. The public has made a great choice - these children deserve everyone’s support and I must thank Birmingham Cityfor supporting us in changing the logo for this match.”

He continued: “RationalFXis still a small company, with just 50 staff. However we keep our overheads low and we’re growing fast with our new online money transfer web site, Xendpay.com.

“This gives us the privilege of being able to help this very worthy cause - which I do so on behalf of our staff.”

Shelagh Paterson, Head of Fundraising at Little Hearts Matter, said: “We are delighted to have this opportunity to raise much needed funds and awareness for children who have only half a working heart. It is also a once in a lifetime opportunity for the children to be involved in the day. We would like to say a huge thank you to RationalFX and BCFC for their support.”

Birmingham City Manager Chris Hughton added: “It’s fantastic of RationalFX to give up their shirt sponsorship rights to such a fantastic cause. It is a wonderful, caring gesture and one which I’m sure will help to raise the profile of Little Hearts Matter and help them make valuable funds too.”