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Consumers have been using coupons for years, but with all of
today’s online and mobile technology, there has to be an easier
way for consumers to get discounts. And for brands, there has to
be a better way to target discounts and offers to their best
customers.

Endorse is an online and mobile couponing service
that offers consumers between 10 and 100% off their favorite
products and brands. For businesses, this service can provide
detailed information about the consumers that select and use
discounts when buying their products, so that they can better
tailor future offers to their target market.

Traditionally, consumers have always had to go through newspapers
or ads and clip coupons, which they then hand to a cashier who
puts them in their cash drawer. This process does not give the
company any information about the consumers who use their coupons
other than how many. With Endorse, brands can view detailed data
about where the purchases were made and aggregate demographics
data about its users.

The app actually works a little bit different than coupons. When
consumers go to a store, they can open up the mobile app and view
discounts on various items. Then they make their purchases and
take a photo of the receipt. Endorse tracks the items that should
be discounted and then credits the consumer’s account with the
appropriate amount of funds. Endorse reimburses consumers for
their discounts once their account reaches $25.

In addition, Endorse connects with Facebook, so brands can use
those targeting tools to better reach their target market while
also learning about their customers.

So for brands that want to entice consumers with discounts, but
don’t have the funds to send out mailers or purchase ads in
newspapers, Endorse allows you to not only target the consumers
who are more likely to buy your products and use your discounts,
but to save money and continue to learn more about your consumers
and which promotions can make your company the most money.