It also suggests a late-night levy to get pubs and clubs to help pay for policing and improved powers to stop serving alcohol to drunks.

Under the plans, buy-one-get-one-free deals could be banned but half-price deals could stay.

A minimum price of 40p per unit could be set on alcohol.

The Government's figures of what the new rules will cost drinkers (based on independent research from Sheffield University):

Moderate Drinkers (14 units a week): £6 a year

Heavy Drinker (35 units): £39 a year

Very Heavy Drinker (above 35 units): £135

The Home Secretary, Theresa May has said that moderate drinkers have 'nothing to fear' from the new rules:

Sam Bowman, Head of Research at the Adam Smith Institute believes a minimum price per unit for alcohol is not needed to tackle alcohol consumption in Britain:

Minimum alcohol pricing is intensely regressive. It only hurts poor and frugal drinkers, leaving drinkers of expensive wines and other drinks untouched. Minimum alcohol pricing is anti-fun Victorian paternalism, and the government is engaged in a misguided moral crusade against drinking.

In fact, there is no significant drinking problem in Britain. We drink less than we did ten years ago and less than we did one hundred years ago. Britons drink less per person than the French, Germans, Spanish, Belgians and Czechs.

Gavin Partington of the Wine and Spirit Trade Association has said that the unit pricing will not tackle 'problem drinkers.'

The Alcohol Strategy has its opponents, but the Government has moved to counter the critics with a series of "myth busters". Read them here.