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Items Tagged with 'soda packaging'

ARTICLES

Pepsi Generations celebrates the brand's iconic role in music history. With help from Pepsi musicians past and present, including Michael Jackson, Ray Charles and Britney Spears, the campaign will continue to excite fans with a focus on music and entertainment programming, limited-edition cans, a seasonal release of Pepsi Stuff and breakthrough digital content.

According to CBX Branding Agency, changes to the iconic brand are the biggest in decades but make sense, given the shifting tastes and preferences of younger consumers. The refreshed look and new flavors are unlikely to trigger a backlash along the lines of Tropicana’s quickly scrapped packaging fail of 2009 or the “New Coke” launch of 1985.

After 35 years, Diet Coke is relaunching in North America with a full brand restage, including a sleek new look, modern design, new campaign and the addition of four bold, new flavors to the Diet Coke family.