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The A-Z of Lead Generation

Inbox Insight

Lead generation is the catch-all name for a number of different marketing tactics and concepts. Together they allow B2B marketers to target relevant prospects and engage them to generate leads for their sales team to follow up.

Download Inbox Insight’s A-Z dictionary of lead generation to learn:

· The difference between marketing and sales qualified leads

· How automation and nurturing can mature leads into sales opportunities

About Inbox Insight

Inbox Insight are experts in EMEA lead generation and content marketing campaigns. With more than 2 million active subscribers across key European regions, we help marketing and sales teams generate new leads whilst driving brand awareness.

We publish content-driven email bulletins to a wide range of mid-market and corporate professionals, as well as small business decision makers. These newsletters offer the perfect avenue for marketers to promote ebooks, guides, whitepapers and thought leadership materials to potential buyers of their products and services.

We’re proud to continue working with some amazing clients on demand generation campaigns, including the likes of HubSpot, Citrix Online, Oracle, Sage, IBM, Salesforce and Dell.