Viu More in the press – Viu More has moved to Merelbeke [in Dutch]

With Viu More, Dirk Roelens and Benny Lauwers have established a company that focuses on augmented reality applications for the B2B sector.

Augmented reality is a technology where virtual elements are projected onto the real world using a smart device. One creates a completely new world by adding extra virtual information to the real world.

Viu More recently received approval for a cooperative and innovative research project supported by iMinds from Ghent. Together with a number of other industrial partners and research groups from the University of Ghent and the Vrije Universiteit Brussel, extensive research will be conducted with the focus on a substantial increase in the performance and robustness of the AR software. This will greatly expand the number of opportunities and applications. At the same time, we will investigate the advantages of using augmented reality compared to other technologies that can be used for the same applications.

“Augmented reality is less known today than Virtual Reality, where you can completely immerse yourself in a virtual world,” says Benny Lauwers. “We are convinced, however, that the efforts made by major technology players such as Google and Microsoft augmented reality will soon be better known to the general public.”

Recently, Viu More has moved its offices to East Flanders, more specifically to Merelbeke, from where it wants to contribute with augmented reality to the so-called fourth industrial revolution and the factories of the future.