Fry Family Foods to Launch in US

Fry Family Foods (Fry’s), the vegan food manufacturers based in Durban, South Africa, is expanding its global footprint from 30+ countries to include the United States. Fry’s public tasting debut will be at booth #9503 at the Natural Products Expo West on March 7-9, 2019 in Anaheim, California.

Fry’s has enjoyed success in European and other international markets, recently increasing its production capacity to support over 500 Sainsbury stores in the U.K. as sales of its products have exceeded expectations. Fry’s can also be found in such major international retailers as Spar, Pick N Pay, and Checkers, as well as giant retailer Costco in Australia.

The company plans an initial West Coast launch for its products in community grocery stores and small, independent grocer chains as well as food service outlets. This will allow for greater exclusivity and ensure a personal, collaborative relationship along the distribution chain.

The award winning brand’s initial offering will include protein packed staples with a healthy, plant-based twist. The products include international favorites such as battered prawns, sausage rolls, gluten-free chia nuggets, hot dogs and burgers. All Fry’s products are GMO free.

“We get thousands of requests from Americans who travel abroad or vice versa asking what our U.S. distribution plans are,” states Shaun Richardson, Fry’s Export Director. Shaun further states, “We are thrilled to be bringing our wide selection of healthy and delicious foods to America.”

Interested retailers and food service representatives can contact Dave Asher at [email protected] or 949.975.9735.

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