Saints Row: The Third has about 40 weeks of DLC planned

THQ CEO Brian Farrell has revealed that Saints Row: The Third has roughly forty weeks worth of DLC planned.

We reported back in July that THQ has big post-release plans for their next installment of open-wold urban mayhem, amounting to "nearly a year" of DLC. CEO Brian Farrell recently reaffirmed the plan, though with a bit more specificity. At the recent Cloud Gaming USA conference, Farrell noted that Saints Row: The Third already has somewhere in the neighborhood of forty weeks worth of downloadable content planned.

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Though specifics about what sort of things might be offered as Saints Row DLC still weren't discussed, Farrell did note that post-launch support is a significant part of THQ's strategy. "We totally change how we keep consumer engaged for a very long time," he said. "We intend to create an online digital ecosystem that keeps them interested for a year or more."

THQ recently tried a slightly different mass-DLC approach with its off-road racer, MX vs. ATV Alive, selling the game for $39.99 at retail and offering a robust list of DLC options. The game didn't end up selling as well as they'd hoped, in-part, Farrell thinks, because $39.99 "just wasn't low enough to drive a big enough install base to push the level of DLC we had initially hoped for."