Pop Culture, Commercials, and White Guys

It isn’t difficult to find people complaining about how “people of color” are treated in America today. Turn on the TV, and you’ll see highly-paid NFL players lamenting this. White liberals are constantly bashing “whiteness”, and attending lectures and classes wherein white people are variously termed devils, demons, oppressors, or some other thing. It is the same for men in general, as opposed to women.

Whites, and white men in particular, are generally seen as squares. They can’t dance, can’t sing, are uncool, lame, stupid, and as the famous movie title once explained for us, white men can’t jump. If white men do anything interesting or cool, it will be seen as cultural appropriation, denounced as racism, or become an Obama “you didn’t build that” situation. White people either have no culture (that link is interesting, because many white American liberals genuinely believe that they have no culture), or their culture is based primarily on white supremacy.

Here is a video in which we see how men are portrayed in TV commercials, versus how women are also portrayed:

Men are variously buffoons, abusers, stupid, sexist, racist, misogynistic and otherwise. Women, of course, are strong and empowered paragons of virtue. They are smarter, wiser, stronger, kinder, and just better human beings. TV commercials are a great way to see this bias laid out, because marketing departments usually want to stay as tightly within the Overton Window as possible. Political Incorrectness in commercials is a no-no. When it does happen, as with the infamous Pepsi protest commercial, you’ll see a lot of back peddling and excuse-making. Somebody will likely get fired for such mistakes. So don’t think this is an accident. Marketing departments think this is normal, acceptable, and even desirable, given present sociopolitical circumstances.

Here’s one that’s a little more subtle. Because using white people stereotypes as awkward buffoons is politically correct, but doing the same of other races is not (double standard), we have commercials like those in this compilation:

Now to be fair, both videos contain a lot of cherry-picking. But when attempting to cherry-pick the reverse, I find very few examples, and most of those are old and/or foreign. Certainly you can go back to the 80s, and to some extent the 90s, and see all races and both genders depicted as smart or stupid, good or evil. But in the late 90s, we see the trend begin toward only white men being stupid, evil, or lame.

Still, I searched Youtube for a long time to find what example I could. The most blatant anti-black ad I could find was actually produced in China. See below:

For the most part, Social Justice Warriors deny any such discrimination exists. Instead, white men are privileged. They have the world handed to them. It’s all so easy to be a white guy. But this doesn’t jibe with reality, where we are the butt of all jokes, the one group that it is still politically correct to shit on. Most of the purveyors of the Twitter #KillAllMen are still around. Most of my old conservative and libertarian friends on Twitter are gone, suspended for much lesser infractions than arguing for the genocide of half the human race. Somehow most the Nazi LARPers are still around – perhaps because they make white people look evil. I don’t know.

The thing is, as the narrator in the first video explains, making fun of white guys doesn’t bother me, per se. I can take it. It’s fine. What’s wrong here is that this is only permissible one way. You may use any ethnic slur you wish with regards to white people, but they are off limits for white people to use on any other race. “Nigger” is acceptable when used by a black man, but beyond the pale when used by a white man. Any number of slurs against white peoples are permissible. Cracker, guido, greaseball, mick, paddy, kraut, hillbilly, cousin-fucker, white trash, pollack, donkey, redneck. All of these are okay. Say “porch monkey” and prepare for the army of SJWs to cry out for your head. And let us not forget that a completely non-ethnic related use of “chink in the armor” was widely decried as racist, many times, including one where it was literally being used to describe a weakness in tank armor.

Here is an old ad (early 90s) that depicts a black man the same way white guys are generally portrayed today. SJWs would go apeshit if they saw this:

The merest whiff of a possibility that someone might be insulting a “person of color” is enough to warrant dismissal and denunciation. Meanwhile crapping on white guys is so pervasive and acceptable, it’s used to sell us consumer crap on the television. Imagine if they used a dumb black person to sell watermelon on TV today. The outcry could be heard from space. SJWs would be like William Shatner screaming in Star Trek II: The Wrath of Khan: RAAAAAAAAAAAAACISM! That’s more or less how it works with white guys.

Being a white man in today’s society means walking on eggshells constantly, every waking moment. The black coworker next to you could be cool, she could be like any other person. Or she could just be waiting for an excuse to cry racism to HR if you accidentally said something that could be interpreted as racist in some fashion. It creates a constant sense of tension when white folks interact with a person of another race.

Rather than just organically connecting with that person as used to be the case in America (I remember in the 80s, it was still largely like this), now you have to micromanage every interaction, be on constant lookout for possible narrative violations, microaggressions, and otherwise. It creates a demand for ideological perfection that poisons any interaction between people of different races.

I’m part Southern American English(-ish, I found a few Dutchmen from the 1700s in the woodpile recently), through my father’s side, and half Armenian through my mother’s side. My Cuban/Spanish in-laws and I trade barbs back and forth about Cubans, and gringos, and about the Kardashians being distant relatives of mine (I’d throw the Kardashians into a woodchipper if I could, but it IS funny). One of my closest friends is a full-blooded Irishman. The drunk jokes and potato jokes write themselves. I participate in a closed conservative science fiction community with a lot of Jewish folks. And yes, even Jew jokes are permissible. Every once in a while, they’ll even provide me with a Jewish joke I’ve never heard before.

Nobody cares. Nobody takes it so seriously. And so folks of differing backgrounds can laugh, drink together, and make friends.

But outside of closed-off communities and personal relationships, this never really happens anymore. Everybody is so uptight about race, gender, sexual preference, whatever. The interactions are poisoned before they even begin. And the so-called “Safe Spaces” just make things worse, because in such places the echo chambers reinforce one another, and the hate festers and spreads. The benign social divisions (Boy Scouts and Girl Scouts, for example) are destroyed. Toxic ones like SJWs safe spaces and neo-segregation (except this time, keep whitey out) are erected in place of them.

It’s almost like these people can’t wait to hear something they can spin as racist/sexist/whatever, no matter whether or not it really is. They are excited and salivate over opportunities to divide people, to further poison interactions between people, and to deprive us all of things like humor, fun, and genuine friendship. Remember folks, if your friend is outed as a “racist” you must immediately purge him and say twenty Hail Anitas in recompense.

In the end, hating white people is not merely permissible, it is required. Even if you are white. No, especially if you are white. Hating men is also required, especially if you are a man.

Social Justice purports to be a movement of tolerance, love, and diversity. Me? Fuck them. I’ll go hang out with my people and make tasteless jokes we can all laugh at. SJWs? You go be boring and unoriginal, because at this point I think every funny white guy joke has already been done to death. It’s so cliche it’s a TV commercial, now.

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25 Comments

Triple Sphinctered Wombat
on October 14, 2017 at 7:03 pm

TV shows like “All in the Family” and movies such as “Blazing Saddles” couldn’t be made today. Hollywood lacks the writing, acting and directorial talent, and a society of sufficiently robust character which can appreciate the humor of such entertainments no longer exists.

I suspect this will get worse before it gets better. The first wave of millenials – say, those currently between 20 and 35 – are the brainwashed, very badly educated product of our public school systems. The stunning idiocy of their ideas regarding life, work and culture are truly mind-boggling. There are psychopaths in mental asylums who have a better grip on things than they do.

The workplace and the realities of life are going to either beat some sense into them or utterly destroy them. The cult of progressivism is already feeding on its own in an effort to keep the flames of revolutionary fervor warm and the terror of apostasy from ideological/theological orthodoxy a relevant driver of conformance to canon. But cold, hard Reality will be like a submerged reef to the broken-masted sailing frigate of Progressivism/Post-Modern Marxism, and is already tearing huge holes in the hull.

The second, younger wave of millenials will do far better, though. At least that’s my impression of them.

I would bet Progressivism reaches peak frothiness with two events – the 2018 midterms and Calexit. I don’t think the democrats will make the gains they so desperately need in 2018; as the party literally breaks apart, there will be ideological fugitives escaping to California, pressing for Calexit to move forward (whether or not the ballot initiative passes in 2018 – and I think it more than likely that it will.)

There is an attitude we had in the seventies I grew out of. Now with the Cat 5 PC hurricane rolling over us I find it quite appropriate. Quite simply when dealing with SJWs, Fuckem if they can’t take a joke. It doesn’t have to be verbalized but let it be written in your attitude they will stop messing with you. Of course I can afford that attitude because the only way the progs can get me is direct action so it might not be kosher for those with jobs.

It just occurred to me:
Millenials are split into two groups because of their origins.
Those born from, say, 1982 to 1995 are still primarily the spawn of Boomers. After that, they are increasingly dominated by the kids of GEN X. The Gen-X ‘nomads’ are by and large much more pragmatic, DIY, survivor types. Their kids will have LOTS more common sense and backbone.

It is hard to believe that anyone could harbor such paranoiac delusions of victimhood. Your screed is no more than a bombastic pronouncement, “proven” by tedious reiterations of the the RIght-Wing’s favorite fallacy, that of hasty generalization.

In reality, the enormous majority of liberals judge people as individuals, their race and sex being irrelevant. It is the Right which habitually (as your post demonstrates) raises up straw men liberals who embody all the worst character flaws imaginable and then criticizes them as if these fanciful beings actually exist.

Your comment did touch on one truth, which is that every public utterance or action is currently put under the microscope to see it “offends” anyone. But your criticism of this annoying propensity, one that is shared shared by people across the political spectrum, is lost in your obsessive anti-liberal harangue.

I’ve read that some companies and advertising agencies are shying away from using white actors in their commercials for fear of the charge of racism. Anecdotally, I’m also starting to see a variety of interracial couples along with same-sex couples in advertisments.

BTW, one reason for all the misandry in commercials is that American women make 80% of consumer purchases in America. Making fun of men works a couple of ways for advertisers. To begin with, by making fun of men, they’re automatically pandering to women, and they can’t make fun of women because females never forget a slight. It’s safer and more profitable to mock men.

There’s a Geico ad that’s running currently that shows a minivan with a flat tire. Every time the husband tries to open his mouth, his wife stops him and hypercompetently uses the Geico app on her phone to call for road service. If she’s so smart, how come she doesn’t know how to change a flat tire?

The counter to the “new and improved” SJW version of Star Trek (“Discovery”) is “the Orville” which just continues with this “women smart, men dumb” cultural poison. The main male human characters, whether white, black or ginger, are mostly emotionally stunted and immature fratboys (an alien blob character is also a sleazy male PUA), the female characters are mostly cool-headed and competent and constantly rolling their eyes at the men’s antics or correcting them. I’m so sick of this.

The show is pretty awful, and the jokes, such as they are, are sophomoric, actually embarrassing. However, there is always the chance the writers will look at an old Star Trek and realize they need a babe in a cat suit, and there is Adrianne Lee Palicki staring them in the face.

All of this PC crap is dying a horrible, screaming death. Soon, you will see advertisers who DELIBERATELY break all the current PC rules and start making commercials that attract tons of positive attention to the promoted products & services while driving sjw’s to apoplexy.
How do I know this?
THIS guy could not exist if the PC social construct was not already mortally wounded:

Over at frontpagemag.com there is an article by Bruce Thornton titled The Beginning of the End of Progressive Domination? It’s about the overreach of the Progs and a caution not to start celebrating yet. Check it out.

The ctrl-Left created the alt-Right. It’s interesting that they don’t see it. It’s the Left’s identity politics that created the “white male” category. Absolutely unforeseeable that one would characterize and demonize a group and those people would then see themselves as a group. Astonishing. Not.

It helps to have a sense of humor. I am becoming an old toothless hillbilly, and used to it. I taught calculus when I was twelve, and can fix most anything not overly electronic. Even remember accordians, and ballet, and Latin.

Never cared about marketing, or what passes for character or money these days.

I have let all my friendships with black people die, and I am not open to new ones because Too Much Work. Even if my friend is ‘cool’ sure as hell some of his friends or relatives will have a racist/leftist chip on their shoulder. Nice job, Democrats.