Google Launches Management Tools For Shopping Campaigns

Google announced a couple new tools to help advertisers scale their Google Shopping campaigns: bulk uploads and a new version of AdWords Editor.

With the former, advertisers can download a product group report, edit bids and destination URLs, and important their changes using bulk uploads. The new AdWords Editor lets you edit your bids and destinations URLs for individual product groups at scale, as Google explains.

“With less than eight weeks left until regular Product Listing Ad (PLA) campaigns retire, we’re excited that the majority of PLA advertisers have already started taking advantage of Shopping campaigns, and 85% of these have already fully upgraded,” says Eric Tholomé, Director of Product Management for Google Shopping. “Advertisers who’ve upgraded like Farfetch, US Mattress, LiBoutique and ValuePetSupplies are seeing great success thanks to the retail-centric interface, item-level reporting and competitive benchmark data.”

The new AdWords Editor doesn’t support Shopping campaign creation or product groups. Google says to plan time to create campaigns and subdivide product groups directly in AdWords.

All regular product listings ad campaigns will retire at the end of August as advertisers are told to upgrade to Shopping campaigns.