A new normative instruction signed by the Brazilian Ministry of Agriculture (MAPA) is set to change the dynamics of producing nectars (25-99% juice), as it will require a gradual increase in the fruit content of the final product. For instance, orange and grape nectars will have to contain at least 40% of their respective fruit from January 2015 and 50% from January 2016 onwards. At present the regulation requires a minimum amount of 30% or 20% in the case of acid fruit or vegetables.

Euromonitor International's Juice in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Why buy this report?
• Get a detailed picture of the Juice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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