About the project

TSTRAPS

Background

It is a simple double-ended, button-holed fastening, elasticated strap, used to secure a user’s tights/leggings up in place all day long.

The inventor, Aretha, participated in Dragon’s Den with a demonstration of TStrap and, as a result, she managed to stock her product in stores.

Challenge

TStrap is a completely new product, there isn’t a similar product to it in the market. After an initial research & brainstorming session we realised that the closest retail market was underwear. The product targets woman in all shapes and ages, so we needed to ensure the brand was relatable to all.

Solution

We went for the simple idea of turning the product into a logo. The identity is supported by pastel colours, patterns and natural looking images of women.

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Me Design Studio

We are a creative & branding studio based in Cardiff.
Our work ranges from corporate identity development and web design for multinational businesses, to full branding services across a multitude of sectors.
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