Marketing Plan for Hypothetical Product Based Company Paper
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25 November 2014 from
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Branding Strategy
Brand strategy is a long term plan for the advancement of a successful brand to attain specific goals. A generally characterized and executed brand strategy affects all aspects of a business and is specifically associated with consumer needs, emotions, and focused environments (Gunelius, S., 2014).
Essex has a reasonable strategy for its brand correspondence 'Speak one voice'. All correspondence measures such as print advertisements, displays, enhancement materials, catalogs, flyers, giveaways, shop-in-shop systems, exchange show booths and exchange promotions as well as PR campaigns use the same slogan for advertising the brand. Brand awareness will be at first spearheaded by ...........................................