The North Face | She Moves Mountains

The Move Mountains initiative is a global campaign for The North Face that highlights the all-terrain, trailblazing, boundary-breaking women who defy any preconceived notions of what it means to be an explorer. By sharing their stories, we hope to inspire current and future generations of female explorers to own and celebrate their space in the outdoors.

Our campaign includes a series of films highlighting athletes and female explorers, a New York Times platform, a unique landing page on thenorthface.com/shemovesmountains, print pieces, a social media campaign, and a partnership with The Girl Scouts of the USA.

One month after the launch of Move Mountains, The North Face became the fastest growing women’s brand in the industry, ahead of Nike, adidas, and Patagonia.

The New York Times pano wrap announced our Move Mountains campaign as well as The North Face's partnership with The Girl Scouts of the USA.

It was important that our campaign didn't just talk the talk, but walk the walk. What started as a big "What if"- What if The North Face teamed up with The Girl Scouts to enhance their outdoor offerings? Became a reality. Thankfully, The North Face doesn't just walk the walk, they climb it. Girl Scout alum, America Fererra even hopped on board to help us spread the news.