Meet Lonely Girl And Chill Model Georgia Frost

Vibe positive.

Favourite body-positive underwear/clothing label Lonely has done another cool thing. The NZ down time enthusiasts cast former big time model Georgia Frost — you know she's big 'cause she'd got her own Wikipedia page — as the star of their chilled out new RTW campaign.

The images are part of the label's ongoing Lonely Girls Project, which sees women of all shapes and sizes feel themselves in Lonely's super feminine threads. The photos were taken while Georgia was on holiday in Italy and they'll make you want a ~sea change~ immediately.

We caught up with Georgia to chat about the heavenly shoot, true beauty and how the term model has changed over the past few years.

Name: George Frost

Nickname: G-Bang

Star sign: Leo

Where did you grow up and where are you living now? I grew up just outside of London, England, in Buckinghamshire. I live in Dorset, England now, in a little town close to the sea.

What were you into in high school? Indie bands and finishing high school.

In what ways have you changed since then? In lots of ways, and still growing and changing every day.

How have you seen the term "model" evolve and change over the past few years? I started over 10 years ago, and the industry has changed. We were still shooting film back then and you didn't even have a choice! I think a model doesn't just have to be tall and skinny and silent anymore, which is a really great thing, but the industry has a long way to go.

How do you define beauty? It's a glowy light that shines through your skin and with every word you say and action you make.

What's been the most surreal moment of your career? It all felt very real, it's just when you look back on it [that it] feels surreal.

If you could change one thing about the industry today, what would it be? That we aren't force-fed an unattainable beauty ideal.

What's your idea of utopia? An empathic community.

What was shooting the Lonely campaign like? Heaven! To spend time with one of my best friends in one of the best cities just lounging in my knickers.

Do you identify as a feminist? Please explain. Very much so, and it's important that I identify as a feminist every minute of every day to reaffirm my ideals and positively impact those around me.