Elliot Brown expands retailer network in time for Christmas gifting season

Elliot Brown has enjoyed its best Christmas trading period since the brand launched in 2013.

The British watchmaker, with its headquarters in Poole in Dorset, has grown its commercial team with the addition of Guy Allen, who joined Elliot Brown to become head of national sales in November.

Mr Allen formerly ran distribution for Pequignet, and brings a wealth of contacts built up over many years in the luxury watch market.

Story continues below

Advertisement

He joins as Elliot Brown has announced a growing network of retailers. In recent months the company has added Perfect Timing in Chichester, Beadle and Hill in Carlisle, Windsor Jewellers in Aberdare, WatchO in Milton Keynes and Watch Superstore in Stockport.

Mr Allen tells WatchPro that 2017 will kick off with news of a new brand ambassador, who is expected to be revealed in January.