Here’s Everything You Can Eat at America’s Newest Doughnut Destination

Nothing against the Garden State, but it’s not every day that a destination-worthy, world-class doughnut shop opens out in Central New Jersey. But then, Curiosity Doughnuts owners Aki Kamozawa and Alexander Talbot are not ordinary fry cooks, either. They’re the trained chefs, consultants, and writers behind the inventive and inquisitive site Ideas in Food, as well as three similarly minded cookbooks, including Maximum Flavor. On October 2, they opened Curiosity Doughnuts in the weekends-only Stockton Market in Stockton, New Jersey, certainly an exciting development for food geeks and doughnut-lovers alike. Funnily, though, to many of their customers, there’s nothing particularly noticeable about them.

“We’re certainly very cultlike with the people that relate to us, and it’s exciting to have Curiosity Doughnuts be able to deliver that,” Talbot says. “But most of the people are just trying great doughnuts, and they have no idea what Ideas in Food is.” Talbot, for one, doesn’t care if his customers know who he is, so long as as he and Kamozawa keep getting responses like this: “The other day, someone told Aki, ‘Now I know what a doughnut should taste like.’”

The duo are known for their high-tech, academic approach to food, but at Curiosity, Kamozawa and Talbot are not trying to upend anyone’s idea of what doughnuts should be. Rather, they’re deploying subtle techniques and touches to make better, more flavorful versions of foods people already love. For example, the buttermilk used in the custard base isn’t there because they’re trying to do something different, Talbot points out, but because it helps “boost” the flavor of vanilla ice cream. (Still, he says, the custard was a little too tangy for many customers this past weekend, and they’re working to tame the flavor.)

“It’s small twists, but it’s not like today we’re going to add a kimchee doughnut,” he explains. “Where can the smallest change make the biggest difference? It’s choice ingredients, and finding the right time to use them.” So expect flavors that you grew up with, with slight tweaks: fragrant cardamom with the cinnamon, and freeze-dried strawberries in the strawberry glaze. Now, in anticipation of your inevitable road trip to Stockton (it’s a 90 minute drive from Manhattan, an hour from Philadelphia), take a look at all the doughnuts, and then some, that Curiosity Doughnuts was selling this past weekend.

Who said vanilla was for Plain Janes?
Photo: Melissa Hom

The first innovation is something the duo calls marbled yeast doughnuts, which Talbot is pretty positive no one else has done before. Named for its likeness to marbled rye, they’re made with the repurposed leftover scraps of other doughnuts. One is made with a vanilla glaze (above), another (below) with a strawberry glaze.

Strawberry: It’s not just for stuffing doughnuts!
Photo: Melissa Hom

That strawberry glaze is made using freeze-dried strawberries:

Yeast doughnut with strawberry glaze.
Photo: Melissa Hom

The chocolate doughnuts, as you might expect, are some of the darkest and richest around.

Double trouble or double chocolate?
Photo: Melissa Hom

The apple-pie doughnut, seen below, has a butterscotch glaze and is stuffed with homemade apple sauce. You want to eat this doughnut.

Photo: Melissa Hom

Even the simple yeast doughnuts with vanilla glaze are just about perfect.

More vanilla? No problem.
Photo: Melissa Hom

Most chocolate doughnuts are cake doughnuts, but Talbot and Kamozawa opted to go for yeast to make theirs. The sprinkles are free because they’re decent people.

What’s a doughnut without sprinkles?
Photo: Melissa Hom

It’s not all vanilla and strawberry. The beauties below have a butterscotch glaze.

Keep your eyes on the prize.
Photo: Melissa Hom

“When I bring this doughnut warm from the kitchen to the front, I am the pied piper of doughnuts. People follow me through the market,” Talbot says.

Cinnamon-and-cardamom yeast doughnut.
Photo: Melissa Hom

Talbot, meanwhile, is obsessed with buttermilk, which they’ve used for this glaze. The freshly grated lime zest helps boost the tang even further.

The buttermilk flows freely here.
Photo: Melissa Hom

This is the doughnut ice-cream sandwich ($4.50) you have been waiting for. Of course, you get to choose which doughnut you’d like to have with your custard.

This Curiosity Doughnut is made with a marbled doughnut with strawberry glaze.
Photo: Melissa Hom

The Freeze Brain ($6.50) is the marriage of the two obsessions that drive Curiosity Doughnuts: a frozen custard sundae with your choice of four toppings (butterscotch, “ciderscotch,” chocolate caramel, and coffee caramel) and six doughnut holes.

Can you possibly go back to regular old sundaes now?
Photo: Melissa Hom

Oh, yes, speaking of doughnut holes, these are the shop’s chocolate, marbled, and glazed varieties. It’s $3 for six holes.

There’s never a good reason to waste quality fried dough.
Photo: Melissa Hom

And here are the plain doughnut holes with strawberry glaze.

More doughnut holes!
Photo: Melissa Hom

There are more shapes, too: The piped-drop doughnuts (all $2.50) are a nontraditional cylindrical shape, a consequence of a doughnut robot not working out. This one is made with lemon oil and citric acid.