How do I...my Kickstarter project?

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Fill in the blank. Creators have asked us about building and engaging their communities, championing through the “plateau” phase, how they can create rewards that’ll excite backers, and more. Below, we’ve answered these questions and more with pointed advice and links to our best and most relevant resources that tackle those questions. Find the questions that have been on your mind and then read, click, and download to get the answers you need to take your project to the next step.

Which of these questions has been on your mind?

How do I build a community around my project?

“Making community starts small,” shared chef and musician Jenn de la Vega. It’s the truth. You don’t launch a Kickstarter project to build a community. You launch a Kickstarter project when you have a community.

Having a Facebook page, Twitter account, and website are great tools to start connecting with your community. Go with the medium that feels right for you and your work. Read this post for help with getting the most out of social media.

Your project launching shouldn’t be a surprise to your community. Get them excited as you’re preparing to launch and deputize a few people to help with spreading the word. Use our launch day communications template to plan how you’ll seed the news.

How do I create a good campaign page and project video for my Kickstarter project?

Don’t skip on creating a video! In this video, we walk you through some tips to help you craft one on your own.

Document every step of your creative process by taking photos, videos, recording sound clips, etc and use the best ones on your project page and in your updates. Here are some pointers to help you make the best of your smartphone and capture those moments.

How do I work up the courage to launch my Kickstarter project?

“Confidence is being willing to create something that you know might not succeed,” said game developer Thomas Brush during a chat with our Games team. We find this Creator Hangout to be particularly inspirational, especially when it comes to handling those feelings of trepidation.

How do I get ready to launch my Kickstarter project?

Draft emails to share the news with your closest fans and supporters. Write up some social media posts that you and your team can use to get the word out. Use this table to prepare and organize assets that you can use to make all of your messaging stand out.

How do I spread the word about my Kickstarter project?

The more you plan how you’ll spread the word about your project before you launch, the better. Our five-part blog series will help you organize your contact lists, draft your campaign messaging, work with your team, approach the press, and gauge the offers of any third-party marketing services.