In the youtube video for it the guy talks about routing a channel in the prototype body and moving the pickup around to find the best location. In other words, exactly what Leo Fender did when he designed the original P bass.

+1. It's nice for sure, but I just don't get it. There's only so much you can do to a bass of that type...and it doesn't seem like it could take $4300 to do it. They aren't my thing, but I can at least wrap my head around WHY something like a Fodera is priced as it is.