DE SANGOSSE Australia acquires the Bromakil range of rodenticides

As part of its development plans in Australia, DE SANGOSSE Australia Pty Ltd has acquires the Bromakil range of rodent-control products from RENTOKIL Australia Pty Ltd. The transaction has been completed on Friday 8th April. DE SANGOSSE Australia will effectively start selling the Bromakil range from Monday 11th April.

DE SANGOSSE Group owns 100% of LIPHATECH, its subsidiary fully specialized on pest control, and more particularly rodent-control. The recent acquisition of the Bromakil range demonstrates DE SANGOSSE commitment to the category; the company is now able to supply a full range of baits, bait stations and equipment. "The Bromakil brand has been established for many years in the Australian landscape, especially within the farming and rural communities", Jerome Beline, Business Manager commented. "We want to continue develop our presence in the Australian rodent-control market, and the acquisition of Bromakil will help us accelerate this".

A few weeks ago DE SANGOSSE Australia also started their marketing campaign "Reggie the Rat" as a platform for launching their Generation range of innovative baits and equipment. Generation Blue Soft Bait, one of the flagship products, has proven to be the product of choice when it comes to treat a rodent infestation rapidly.