Scion has high sales hopes for its new rear-wheel-drive FR-Ssports car. According to Ward's Auto, Jack Hollis, Scion's vice president, said that he anticipates sales as high as 20,000 units each year. "We're confident we can sell every one we get our hands on," Hollis stated.

The FR-S is slated to hit dealerships at the beginning of June and Scion projects that it will sell around 10,000 units before the end of the year, with an additional 20,000 cars finding homes in 2013. The automaker already has 1,243 pre-sale orders for the FR-S.

The nearly identical Subaru BRZ will also be sold in the United States, but parent Fuji Heavy Industries has less ambitious sales hopes. Subaru is only looking to move between 5,000 and 7,000 units annually. Hollis believes the FR-S, which is priced at $24,200 (not including $730 for destination) will sell in higher numbers largely in part to Scion's larger network of dealers.

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I have never owned anything but Honda vehicles, including several Preludes, Accords and Civic Si models.
Sorry Honda, after the 9th Gen Si that was introduced, the Toyota/Subaru car posted here is getting my money next. I will still run a beater Civic for bad winter days though, for nostalgia.

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@Shawn
You don't see miatas at drag strips because they're at actual racetracks with turns. You know, those things that require a little more talent than just keeping your car driving in a straight line?

Go read what the people who have reviewed the car have written. They'll probably change your mind.
Just remember, they test drive different cars ranging from mini-vans to high powered exotics weekly... for a living. When they praise this car and recommend it unanimously, I tend to believe it's a good car. If you think all of them are lying/wrong/incompetent... well then maybe the problem is with you.

Yeah... all those independent reviewers and magazines have no clue what they're talking about. I mean, they drive all those Ferrari's, Porsche's, Lotus's, one-off exotics, and high-powered supercars, and even do driving/performance comparisons of them... but they still talk about this car being great waaaay too much. They obviously don't know what a good car is. Such idiots, right?

I can't believe I'm saying this, but I can't get past the Scion badge. I know its a great car, but Scion have a history of being such posers. Know this one's not, but you still have to tell people "I have a Scion"

In a way I agree, but there's two solutions: 1) Rebadge it at a Toyota FT-86 or 2) Buy the BRZ.
I'm curious how the buyeres of the FR-S and BRZ will differ. If Scion does attract the younger, "poser" crowd, will the insurance be higher?

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I don't understand why people bother to criticize this car. EVERY review agency has declared it a legendary driver's car whose agile handling and precision steering are second to almost none. If anyone can find anything less than a rave review of the FR-S or BRZ, please send me the link as a reply.
It's a foregone conclusion that the Toyobaru twins will be a huge success given the world record sales of the Miata. Think about it: the Miata was a car which had EVERYTHING going against it. It was slow, hopelessly impractical and had sissy styling. Despite that, it is the best-selling roadster of all time, and has the largest clubsport network, fan network and aftermarket network of any car in history. Even today, Mazda is designing a 4th generation Miata which will be lighter and less powerful than the current model. Mazda clearly knows something that you haters don't if they can get away with selling a 150 hp, 2-seat convertible for $25,000 in a time when a $22,000 Mustang produces 300 hp. Mazda knows that real driver's care about the driving experience, not MotorTrend's recorded performance figures.
The Miata is the only car on the US market which can match the Toyobaru twin's nimble handling (the Miata arguably drives better since KBB's FR-S video review concluded by saying that you should buy the Scion, but "you'll be missing out on the supreme nimbleness of the Mazda Miata"). No Mustang, Genesis, Mini or GTI can even hope to match the driving pleasure offered by an FR-S, BRZ or Miata.
Sure they are faster, and may even post better skidpad numbers since they don't wear Prius tires. That said, the BRZ, FR-S and Miata offer a level of confidence and predictability that is unparalleled by any other car, let alone cars in the same price range.
If you still think that 200 hp isn't enough, go drool over the SRT Viper, whose 8.4 liter V10 produces exactly many torques and literally this many [------------] horsepowers.

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Life cycle of a Miata....
1. Purchased by a female
2. Sold after 4 years
3. Purchased by an old guy
4. Sold after 3 years
5. Bought by an enthusiast
It is so rare to see new Miatas run around a course that what I said must be true.

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Shawn: you've got serious problems. I drive a 1995 Mazda Miata which only 128 horsepower. I have NEVER been blown away at the lights. I'd like to know where in the country you live that F-150 owners race away from the lights, b/c I have never witnessed that behavior here in Connecticut.
It's particularly troubling that you lack the self confidence to drive a slow car, even if it receives unanimous rave reviews across the world. No one cares how big your penis is, so just enjoy life. Real drivers only care about the sensation behind the wheel, not the car's performance figures. After all, you're buying a car not a fact sheet. I can assure you that you will have more fun driving an FR-S than a Mustang V6.

Maybe the folks over at AB got a free BRZ handed to them - or are just on the payroll of Subi/Toyo.
This constant posting of this lame car feels like Payola.
I think they are also on the payroll of Ken B. They post about that poser shoe-salesman WAY too much.

It's simple business economics, if you have a successful product you provide more of it to the consumer. The same idea is applied to website "pay-per-click" transactions. Whenever there's a new BRZ/FR-S article trolls and fanboys alike crawl out of their holes and run up the page hits.
The only people paying AB for these articles are the advertisers. Currently, there's a Hyundai Genesis Coupe occupying the banner ads so Hyundai is paying AB for all the BRZ/FR-S posts. That puts your theory to rest, nice try though.