How the “Year of Mobile” Affects Higher Ed Advertising

Mobile Advertising in the Higher Ed World

The Wall Street Journal’s article “More Than Half of Digital Advertising Is Mobile” discusses how digital ad spending in the U.S. surged by 22% to a record $72.5 billion in 2016, according to a new report from the IAB. Mobile ad spending accounted for 51% of that total, dubbing 2016 the “Year of Mobile”.

The real world, as opposed to the higher education world, has recently realized that mobile is the place to place ads. Advertisers are using half their budgets on mobile-friendly ad campaigns and many times mobile-first ad campaigns.

In higher ed, because of our younger audience, we have long realized the importance of mobile advertising. However, now we have to compete with the commercial giants of the world for space and attention.

John Stapleton,

With more than 30 years experience in communications and marketing. John is one of the first people you’ll meet at PS&L. Makes sure Paskill Stapleton & Lord delivers on expectations. Always studying the impact that new trends have on higher education marketing.