Green Is The New Black - Media Relations

Overview

After a successful launch in 2018, The Conscious Festival by Green Is the New Black (GITNB) returns to Hong Kong. Voltage has been selected as GITNB’s PR Agency for the second year in a row. The theme for 2019 was all about vegan and zero waste! This is an event for people who want to improve the way they live, consume, work and travel while doing more good in the world. A place where fun and social environmental responsibility go hand in hand.

Strategy

The 2-day event features more than 80 mindful brands and 60 speakers from all over the world. While the festival focuses on media strategy, Voltage have also obtained exposure for its stakeholders and participants. Both lifestyle and F&B KOLs were invited to the event to maximise and boost online exposure for this meaningful annual festival.

Results

• 170 media clippings were secured from this release with a total PR value of over $11 million
• 11 high quality KOLs attended the festival and the overall likes and reach from their posts are 7,000 and 300k respectively
• The event was also publicised on Voltage’s social media accounts and eDM database