Press Releases How To Get Free Advertising By Using Press Releases. The press release is a powerful marketing tool. I can’t think of any better way to advertise than FREE, can you? The trick is writing a press release that gets attention and gets the media to do...

Post Card Marketing The Frugal Advertising Gold Mine I can’t say enough about the power of post card marketing. But like a post card same time what I have to tell you about creating them will be brief. Post Card Advertising Is Cheap A post card is almost always...

Powerful Order Forms How To Create Order Forms So Powerful They Sell All By Themselves The order form, order card or order page (on a web site) is a crucial element to the entire copy writing process. In fact, screw up the order card and you screw up the entire...

What about Creating Your Own Weekly Column? To do a newspaper column, you need to give the newspaper people overwhelming reasons why their readers would want to have the information you can provide. For example, if you are in a service business that has a bunch of...

Newspaper Ads How To Write Newspaper Advertising That Sells One of the most misunderstood ways of advertising your product or service is the newspaper. Many of my clients have tried at one time or another to run ads in the newspaper without success. The major reason...

“How To Create Powerful Headlines That Will Stop Your Prospects Dead In Their Tracks and Force Them To Read Your Copy” Imagine People Being Unable To Resist Reading Your Copy Do you know what the most important, single thing, the one that matters the most...