This Gorgeous Swedish Film Will Make You Want To Watch Swedish TV

Swedish Public Service Licence Fee Says Thank You In Beautifully Shot Ad

Published on Jan 29, 2014

Editor's Pick

This beautifully shot film is for the Swedish Public Service Licence Fee, which allows Swedes to watch public service broadcasting. Based around a chain of people whispering to each other, it follows various folks, including cross-country skiers, kids, bikers and finally an older woman, around different parts of the country as they give each the other the news: thank you for paying the licence fee. It was created for agency Ruth and directed by Jesper Ericstam through production company Social Club and if nothing else, will make you want to visit Sweden (or perhaps Live Like A Swede.)