Helping clients choose between commercial properties can be costly and time-consuming, without the right resources in place.

Location intelligence is key to generating the detailed insights clients need to confidently choose one location or commercial property over another.

Here, we’ll introduce you to three advantages location intelligence software has over traditional property agent techniques.

Use location intelligence to choose between commercial properties

These are just some of the reasons you should be using location intelligence to help clients choose between commercial properties:

1) Intuitive data visualisation

Data only becomes valuable when it’s accurately interpreted and presented in a way your clients can understand. However, turning raw datasets into intuitive visualisations can be a real drain on your time.

Location intelligence software will do the calculations for you. With Periscope®, you can then conveniently overlay your insights on your very own secure, corporate version of Google Maps.

Start by plotting all your client’s locations, and their competitors’. Then, use data visualisation techniques to paint a more vivid picture.

Here are some of the most popular visualisation methods:

· Heatmaps: Visualise footfall within a defined area and volume of customers who live locally (segmented by customer type).