Elbedweihy A M, Jayawardhena C and Elsharnouby M, 'Customer Relationship Building: The Role of Brand Attractiveness and Consumer-Brand Identification', Journal of Business Research, DOI:10.1016/j.jbusres.2015.12.059 (2016)

Teaching

Professor Jayawardhena greatly enjoys supervising research students, and is always keen to locate exceptional candidates who wish to pursue research in the topics related to his research interests. Please contact him directly, with your CV and a preliminary research proposal.

As of 2015, Professor Jayawardhena has supervised 10 PhD candidates to completion as the first supervisor. Students that have gained their PhDs under his supervision are now lecturers in leading UK universities and elsewhere. He has also been an external examiner to more than a dozen PhD candidates both in the UK and elsewhere.