KLM’s hard work was rewarded this week, when it succeeded in bagging no less than six Webby Awards with its anniversary edition of the digital KLM magazine, iFly KLM 50. The 21st Annual Webby Awards, also known as the Oscars of the Internet, will be dished out in New York on 15 May 2017. The likes of CNN, Solange, AirBnB, The New Yorker, Lady Gaga, Google and The Washington Post will also be receiving Webby Awards for their digital presence.

Not only did iFly KLM 50 come in at the top of the Tourism & Leisure category within the Advertising Media & PR category, but the Best User Experience Webby was also secured within this category. What’s more, an award was also secured within the Best Visual Design (Aesthetic) category within the Websites category. KLM succeeded in winning both the public prize and the jury prize within these subcategories.

The Webby Awards were first established in 1996 at the start of the Internet era. The Webbys are awarded by the International Academy of Digital Arts and Sciences (IADAS), which represents around 2,000+ jury members. The jury membership includes leading web experts, creative celebrities, former Webby winners and nominees, and Internet professionals. Public prizes are also awarded within each category. In 2017, the Webbys received a record number of votes from the public, totalling 3.5 million. KLM has been nominated for Webby Awards in the past and even emerged previously as “Honoree” or overall winner.

Earlier this month, KLM also won five SpinAwards including the Grand SpinAward for 2017, two bronze Lamps at the 50th edition of the ADCN Awards, and a Customer Centric DNA Award.