Versalis

Versalis was created with a dream to fly high, envisaged as a range of products across categories.

The brand intent was clear from the very beginning, it would not be restrictive in any manner or limited to a particular category. Hence ‘Versalis’, a coined name derived from ‘versatile’. The identity creates a visual of the desire to take wings and soar high. The brand got off to a “flying” start with its maiden offering of premium rainwear.