A little pro tip for you: if you've already got a half decent copy of the logo, then load it up on screen (needs to be full screen for best results), then place the monitor face down on a photocopier. Scan the screen, print out the results on a really big bit of paper. Place the photocopy on a flat surface, and take a photo with a high res camera, then copy that pic to the computer. The increase in pixels = an increase in resolution.

Ha, I'm not saying I approve of the Aol. logos, just using it as an example of a logo/branding system that isn't vector based. Yes, the text bit is obviously vector, but the images aren't, and without the images, the logo is nothing. It's all about the application innit

It may be about application, but that branding makes the London Olympic logo look like Nike! It's so bloody eart-shatteringly awful, it's staggering that anyone had the nerve to invoice them for it! My 8 year old could do better.

I think I'll stick with my original statement about designing logos in photoshop

What do I need to ask him for so he delivers the correct version? Someone mentioned vector images does that sound right?

You really shouldn't need to tell him anything bar what you need it for, then he should be advising/supplying you the correct version.

Post up the jpeg of the logo for a laugh, I'd like to know why he used photoshop instead of illy. I'd be wanting a specific reason for this or demanding he recreates the logo as vector. And supplies it as eps, ai or pdf.

binners - Member
You need an .ai or a .eps file. If he's done a logo in photoshop, then he's a twonk

Oh, so true. So very, very true.
I am really enjoying this thread, it takes me back to a previous life, one where, generally speaking, those who didn't have a clue left it to the experts.
Now, a quick browse of the magazine shelves in WHS, and everyone's a chuffing expert.
Which is partly why I'm no longer doing the job I really loved.