Telephone fundraising provides the charity sector with millions of pounds of income a year, with figures showing a total of £35m generated for the charity sector through telephone fundraising alone. For any charity, telephone fundraising remains the all-important factor that can help to lead a campaign towards its goals efficiently and quickly. It can...

Telephone fundraising can offer some great advantages for charities, especially if they can successfully reach a wide target audience. To maximise success your fundraisers should be highly trained, have a pleasant phone manner and follow strict guidelines. It is easy to put people off over the phone and it takes real skill to build...