Endgrain

"My goal isn't to be better than Dunkin' Donuts, or to be better than anyone else who's making doughnuts," said Enoch Simpson (pictured right with brother Caleb, left). "It's all very personal."

"My goal isn't to be better than Dunkin' Donuts, or to be better than anyone else who's making doughnuts," said Enoch Simpson (pictured right with brother Caleb, left). "It's all very personal." (Hilary Higgins/RedEye)

"My goal isn't to be better than Dunkin' Donuts, or to be better than anyone else who's making doughnuts," said Enoch Simpson (pictured right with brother Caleb, left). "It's all very personal."