Sexy Social Change: Don’t Shun the Vapid Selfies and Videos; They Can Be A Source of Brilliance

My buddy John alerted me to this fascinating story from the Telegraph, Is this the first Instagram masterpiece?A well-regarded young artist, Amalia Ulman, spoofs the Instagram’s selfie phenomenon to not only make a point, but to create her art recent exhibition: “Excellences & Perfections.”

This story captivated me for so many reasons. Ulman never revealed the motive behind her selfie project. Instead she shared pic after pic of herself in images typical of so many young, female-selfie-addicts (think the Kardashians). As the article says: “In some of them she posed in lingerie on rumpled bed sheets in boutique hotel rooms. In others she offered cutesy close-ups of kittens, rose petals, and strawberries and pancakes captioned “brunch”…. She was mindlessly bragging about her supposedly enviable lifestyle in LA, as she attended pole-dancing classes and underwent breast-enlargement surgery.” She admits that people started hating her as a result of these images, even warning her that her cutesy, sexy and showy attitude was going to damage her career.

But all of this was a ruse. After a year and a half of this photo diary, she collected all of her selfies and is now exhibiting them at the Tate and Whitechapel Gallery. Her point? As she tells the Telegraph:

“I wanted to prove that femininity is a construction, and not something biological or inherent to any woman … The joke was admitting how much work goes into being a woman and how being a woman is not a natural thing. It’s something you learn.”

Clearly this mastermind fooled us all.

But the other reason I love this story is that she proves a phenomenon that I’ve been witnessing and writing about for a while. We don’t speak in words, paint, or photo paper as we used to. We are visual thinkers. and we speak through the medium of a digital cloud using digital pictures, videos and memes.

Instead of using the traditional art mediums of the past, Ulman recognizes the lingua franca of today’s younger generation. As Ulman says:

“The idea was to experiment with fiction online using the language of the internet,” she explains, “rather than trying to adapt old media to the internet, as has been done with mini-series on YouTube. The cadence and rhythm were totally different.”

While our new language may seem frivolous or self-absorbing at times, it can be quite profound. It can be THE way to send a powerful and provocative message for social change. We have to dismiss our preconceptions (e.g., selfies are for ditzes) and look a little deeper. Actually check out the selfies below taken at Davos, the least ditzy place on earth right now! And when we start looking deeper, it’s amazing what we can learn about the world and ourselves.

Who am I? In a nutshell, I’m a strategist, author, student of anthropology, speaker and communications expert. I head the Strategic Planning for Google’s ZOO after years of blood, sweat and tears in the advertising world.

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