Rachel Lutz (left) poses with Amber Elliot and Jerusha Cardimona-Kaffine before a tour of the new Peacock Room set to open in the Fisher Building in the fall.

Kurt Nagl/Crain's Detroit Business

The new Peacock Room set to open in the Fisher Building in the fall expands Rachel Lutz's retail portfolio to 7,000 square feet across two buildings in Detroit New Center and Midtown.

Kurt Nagl/Crain's Detroit Business

The new Peacock Room set to open in the Fisher Building in the fall will include a small bridal boutique for nontraditional brides, a section for men’s gifts and a larger selection of extended sizes.

Kurt Nagl/Crain's Detroit Business

Developer Peter Cummings of The Platform LLC poses with guests of Rachel Lutz before a tour of the new Peacock Room set to open in the Fisher Building in the fall. Cummings and partners are undertaking a $100 million effort to restore the Fisher Building and redevelop the nearby Albert Kahn Building in Detroit's New Center.

Kurt Nagl/Crain's Detroit Business

The new Peacock Room in the Fisher Building is about 3,000 square feet, or triple the size of the original location.

Kurt Nagl/Crain's Detroit Business

Work began in November on a $100 million effort to restore the Fisher Building and redevelop the nearby Albert Kahn Building.

Kurt Nagl/Crain's Detroit Business

Guests, friends and supporters of Rachel Lutz turned out Wednesday for a tour of the new Peacock Room set to open in the Fisher Building in the fall.

Kurt Nagl/Crain's Detroit Business

The new Peacock Room set to open in the Fisher Building in the fall will be Rachel Lutz's fourth store.

Kurt Nagl/Crain's Detroit Business

The upper level of the new Peacock Room set to open in the Fisher Building in the fall will serve mostly as storage space.

Kurt Nagl/Crain's Detroit Business

Guests were escorted Wednesday in vintage cars from Detroit Classic Car Rentals for a tour of the new Peacock Room set to open in the Fisher Building in the fall.

Kurt Nagl/Crain's Detroit Business

Rachel Lutz is adding Yama to her portfolio of boutiques. It is set to open in the Fisher Building late August or early September.

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Rachel Lutz is expanding her women's boutique footprint in Detroit with a second Peacock Room set to open in the Fisher Building this fall.

Lutz delivered the news in style Wednesday in the city's New Center area, where guests attired in vintage dresses arrived outside the Fisher via a fleet of classic luxury cars and were given a tour of the construction progress for Yama and a peek at the large Peacock Room space.

"We want to bring the excitement of destination shopping back to New Center," Lutz said.

The new Peackock Room will join Lutz's upcoming 2,000-square-foot Yama boutique in the Fisher Building, which she announced in May. Dubbed as the "sister store of the future," Yama is expected to in September.

Build-out of the new Peacock Room, which is being led by Oak Park-based PCI One Source Contracting, has started in the 3,000-square-foot retail suite of the Fisher Building's ground floor. Lutz did not disclose how much she is investing in the space.

Restoration will include "full historic preservation" of the space, she said. The ornate room is adorned with the building's signature art deco design. Lutz, with help from Theresa DeRoo's Paintwork Detroit, is handling design of the new store.

"It'll be very similar to the (original) Peacock Room, but triple the size," Lutz said.

Lutz owns two stores in the Park Shelton on Woodward Avenue in Midtown: the original Peacock Room sells new and vintage clothing and accessories as well as antique furniture and unique artifacts while her Frida boutique carries modern, bohemian and world-influenced women's clothing and accessories.

With the additional space in New Center, Lutz is planning more clothing and accessory options, including a small bridal boutique for nontraditional brides, a section for men's gifts and a larger selection of extended sizes and price points.

Lutz said doubling down in the Fisher Building is part of a plan to not only net traffic from the Fisher Theatre, but also to draw people toward the area.

"This is an urban planning move in addition to a retail move, with the goal being to push traffic from Midtown toward the neighborhoods," she said.

Work began in November on a $100 million effort to restore the Fisher Building and redevelop the nearby Albert Kahn Building, each owned by Detroit-based The Platform LLC, along with New York City-based HFZ Capital Partners and New York City-based Rheal Capital Management.

Peter Cummings, executive chairman of the The Platform LLC, said Wednesday that three or four retail spaces remain in the Fisher Building and have garnered a lot of interest.

"It's part of the continuing program to bring life back to the Fisher Building," Cummings said of Lutz's new stores as well as City Bakery, set to open there in the fall.

Lutz is planning to open the new Peacock Room in early October with similar hours to the original location plus extended hours on active nights at the theater.

The new Peacock Room will bring Lutz's portfolio to four stores, encompassing about 7,000 square feet in two buildings.