SEO

Search Engine Optimization, otherwise known as SEO, is the process of affecting the visibility of a website in organic search results.

Search engines (such as Google, Yahoo and Bing) use more than 200 factors to figure out where to rank websites when their algorithms return search results. Sprout Digital, through keyword research, market analysis, and testing, can affect your website’s SEO in a positive way.

A team of digital experts performs all of Sprout Digital’s SEO work, in-house. We can meet with you bi-weekly, monthly, or quarterly to share your SEO campaign’s measurable results and assure our work is meeting your expectations.

Keywords and On-Page SEO

A major component of SEO is keyword usage. We research what your customers are searching for and use this research to determine the right keywords to satisfy their search.

Tracked on a consistent basis, we monitor the viability of those keywords to make sure they are meeting expectations. We will also monitor your local competitors and work to keep your rankings competitive.

On-page SEO optimization helps search engines find the content. We use standard structural elements such as friendly URLs, page titles, heading tags, and more. We will develop optimized content to appeal to both search engines and customers.

Establish Goals and Produce Measurable Results

And what are those expectations? Are you looking for sales leads? Maybe you want more people to sign up for your newsletter or to gather information about your customers.

Once your goals are established, Sprout Digital will monitor measurable results by using accepted industry analytic tools to help you achieve those goals.

Search Engine Optimization is more than throwing a bunch of keywords onto your website. A customized SEO campaign tailored to your business needs will: