Must-See Organic TV: Live Earth Concert Airs Saturday

Tomorrow, the networks of NBC Universal will air “Live Earth: The Concerts for a Climate in Crisis.” The event will bring together more than 100 of today’s hottest artists and 2 billion people to focus the world’s attention on the global climate crisis and what can be done to reduce global warming. Networks will broadcast nine legendary concerts from around the world.

“We will reach millions of viewers with this important call to action to combat global warming, while offering our audiences an incredible entertainment experience from today’s biggest artists,” says Jeff Gaspin, president of NBC Universal Cable and Digital Content.

Concerts will be held in New York, London, Sydney, Tokyo, Shanghai, Johannesburg, Rio de Janeiro, Hamburg and Istanbul. Some of the top musical acts scheduled to perform include Madonna, Kelly Clarkson, Bon Jovi, The Police, Sheryl Crow, Corinne Bailey Rae, Melissa Etheridge, John Mayer, Faith Hill and the Black Eyed Peas. The concert will launch a multiyear campaign led by The Alliance for Climate Protection, chaired by former Vice President Al Gore.

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“Live Earth is about engaging a critical mass of people to tackle the climate crisis,” says founder and producer Kevin Wall.

Tomorrow’s Broadcast Schedule

NBC will broadcast a three-hour primetime special (8–11 p.m. ET/PT), featuring highlights of performances from around the world.

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Bravo will present a live 18-hour broadcast and “best of” moments beginning at 8 a.m. (ET).

Sundance Channel and Universal HD will air 22-hour live broadcasts and “best of” moments beginning at 4 a.m. Universal HD is the only channel on which the entire day’s concerts will be broadcast in high definition.

Telemundo will broadcast a one-hour special (7–8 p.m.), and mun2 will broadcast a two-hour special (5–7 p.m.). Both shows will feature the hottest Latin acts, including Shakira, Enrique Iglesias and Mana.

CNBC will feature a seven-hour primetime broadcast from 7 p.m. to 2 a.m.

MSNBC will broadcast special coverage of the event throughout the day, with live reports from the concerts in New York and London.