Paid Search

Compete at the top of the world’s largest search engines and make sure your brand is visible to all potential customers.

The range of clients we have provided PPC (Pay-Per-Click) Management for is diverse; however we have one remit – to maximise revenue and minimise costs. Budgets have ranged from the lower end of the scale to sizeable budgets. We help with campaign set-up, KPI setting, precise keyword targeting and ongoing management and optimisation. You can read about our success in our client case studies.

Capabilities include:

Pay Per Click
Keyword research
KPI setting
Campaign management

Benefits of PPC

Direct access to consumer who need your products/services

Test new markets and keywords before investing in SEO

Highly measurable

Increase targeted website traffic

Step 1: Keyword Research

We will begin by identifying which keywords have search demand, are relevant to your company’s product/service offering and align with your objectives in terms of which products or services you wish to promote. This allows more precise and cost-effective targeting during your PPC campaign.

Step 2: Campaign Set-Up

Using our extensive knowledge of how to effectively set-up campaigns that convert, we create accounts that are optimised to convert from day one. Our campaigns will also integrate with Google analytics and other tracking tools to ensure we have a complete view of performance.

Step 3: Implementation

Once the keywords have been agreed and the campaigns have been created we’ll roll out the campaigns and closely monitor progress on a weekly basis.

Step 4: Measure, Adapt & Improve

Agreeing on KPI’s before the campaign begins will allow us to agree on which metrics are most important to the business. With these KPI’s in mind, we’ll use Google Analytics, goal tracking and a call tracking software to confirm which are the best methods to track user conversions. Using the data gathered, we will continue to optimise the campaign throughout, ensuring we are always working to achieve the best possible results.