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Blow Hair Care in Ulta

This article was originally published in The Rose Sheet

22 Jun 2009

News

Executive Summary

Professional hair-care collection from Blow, the New York Blow Dry Bar, rolls out to 320 nationwide Ulta locations in August, according to June 17 release. Divided into four categories - Cleanse, Nourish, Create and Finish - and infused with company's Pure Protein Blend, line helps that 80 percent of women who blow-dry their hair "achieve better blow-dry results at home without spending a fortune on air fare to the Big Apple." Free of harsh sulfates and parabens, products are formulated to address three leading problems women encounter when they use a dryer: damage, inconsistent results and non-lasting style, according to Blow. "At Blow we believe that every woman everywhere has the right to a perfect blow-out every time they blow-dry their hair," founder Stuart Sklar says. Products such as Make My Day Daily Replenishing Shampoo, Heat Is On Protective Styling Mist and Weather Girl Climate Neutralizing Complex also are available at BlowNY.com