Thursday, November 10, 2016

The young man at the back of the ballroom in the Santa Monica, Calif., Loews hotel has a question he's been burning to ask, having held it for more than an hour as I delivered a presentation on why content marketing is invaluable for search.

When the time comes for Q&A, he nearly leaps out of his chair before announcing that he's asking a question for pretty much the entire room.

"How do I know what content I should create?" he asks. "I work at a small company. We have a team of content people, but we're typically told what to write without having any idea if it's what people want to read from us."

When asked what the results of their two blog posts per week was, his answer told a tale I hear I often: "No one reads it. We don't know if that's because of the message or because [it's the] wrong audience for the content we're sharing."

In fishing and hunting circles, there's a saying that rings true today, tomorrow, and everyday: "If you want to land trophy animals, you have to hunt in places where trophy animals reside."

Content marketing is not much different.

If you want to ensure that the right audience consumes the content you design, create and share, you have to "hunt" where they are. But to do so successfully, you must first know what they desire in the way of bait (content).

For those of us who've been involved in content marketing for a while now, this all sounds like fairly simplistic, 101-level stuff. But consider this: While we as marketers and technologists have access to sundry tools and platforms that help us discern all sorts of information, most small and mid-size business owners — and the folks who work at small and mid-size businesses — often lack the resources for most of the tools that could help flatten the learning curve for "What content should I create?"

If you spend any time fishing around online, you know very well that the problem isn't going away soon.

For small and mid-size business looking to tackle this challenge, I detail a few tips below that I frequently share during presentations and that seem to work well for clients and prospects alike.

Monday, October 24, 2016

In my day-to-day role at Builtvisible, I build tools to break down marketing challenges and simplify tasks. One of the things we as marketers often need to do is pitch content concepts to sites. To make this easier, you want to pitch something on-topic. To do that more effectively, I decided to spend some time creating a process to help in the ideation stage.

In the spirit of sharing, I thought I'd show you how that process was created and share it with you all.

Tell me what you write

The first challenge is making sure that your content will be on-topic. The starting point, therefore, needs to be creating a title that relates to the site's own recent content. Assuming the site has a blog or recent news area, you can use XPath to help with that.

Saturday, March 15, 2014

Your SEO Services has been successfully servicing the SEO needs of many different companies, both large and small. Every website is a different entity and Your SEO Services has been
able to provide tailor made SEO solutions particular to every one of these
websites thus catapulting them into profitability via high rankings with the
various search engines.

Every SEO company
has its own SEO strategies and though some may be similar to other SEOs, it is
when and how they are applied that makes the difference. Your SEO Services is
confident in its techniques if its record of satisfied clientele is anything to
go by. Your SEO services offered by us not just makes your website rank on
the top but also help in attracting more customers and generating better
revenue from website.

At Your SEO Services, we
always value our clients. When our clients approach us they get the surety of
instant access to creative and workable ideas, best and in budget solutions and
top notch designs. We understand our client's needs completely which helps us
in doing our work effectively and efficiently. We always aim to maintain long
term business relationships with our clients. The customer is always
welcome to inquire on any topic and this consultation is offered free of
charge.

Professional SEO firms are
known by the quality of their work and their resolve to abide by the guidelines
charted by the search engines. At Your SEO Services SEO Company in Bangalore we
take all the steps necessary to constantly update our white hat SEO strategies
so as to continuously improve our well reputed SEO services. Our goal remains
the same and that is to give our clients value added SEO services. Our services
are not only cost-effective but also targeted to fit.

There is also link
building whereby in bound links are used to bring traffic to your website. This
is done by generating keyword rich links in promotional materials such as press
releases, blogs and articles. As potential clients read through any of the
promotional materials they are likely to follow the links into your site. The
promotional materials need to be distributed to reach the masses. Your SEO
Services SEO Company in Bangalorehas achieved this by associating with
numerous article submission sites. You can thus be sure that your information
will reach millions. As an SEO company that is customer satisfaction driven,
Your SEO Services always stays in touch with its clients by deliberating on
progress and achievements made.