Puregold, GCash launch cash-in, payment via barcode

Industry leaders Puregold, Globe and GCash have worked together to launch another innovative mobile-based service that will enhance their customers’ experience nationwide—the Cash-In via Barcode and Payment via Barcode.

The two services will be available in 368 Puregold branches all over the country, marking another milestone in the partnership between the three companies who have pioneered digital innovations in retail, telecommunications and financial technology in the Philippines.

“Our goal here is simple: make life easier, more convenient and more secure for our users through fintech. We cannot think of a better way to do this than with Puregold, whose supermarkets serve millions of Filipinos by providing what they need for their homes and businesses,” said JM Aujero, Chief Commercial Officer for Payments at Mynt, the company behind GCash.

To use cash-in via barcode, Puregold shoppers can go to the cashier, choose cash in, open their GCash app, and enter the amount they wish to load into their mobile wallet. The cashier scans their phones showing the Puregold barcode and collects the payment. Both customer and cashier receive confirmation of their transaction via text.

GCash, the Philippines’ leading mobile wallet, expects a huge proportion of its 20-million user base will benefit from the Cash-In via Barcode and Payment via Barcode every month, as Puregold is one of the country’s biggest supermarket chains. It was also the first national supermarket chain to accept mobile payments via GCash.

“Puregold and GCash have been long-time partners in providing useful innovations to Filipinos. By tapping Puregold checkout counters as cash-in points, we encourage more people to discover and enjoy the convenience of going cashless,” Fred Levy, Mynt’s Chief Commercial Officer for Transfers, said.

GCash and Puregold already introduced the GCash Scan to Pay (STP) via Barcode, a barcode scanning payment scheme integrated into Puregold’s point of sale (POS) in July. It continues to facilitate transactions and improve both merchant and customer experience.

Aside from cash-in and payment via barcode, GCash users can also pay bills and cash out at Puregold branches. The supermarket chain is also the top merchant partner for which GCredit, the trust score based, fully mobile credit line of GCash, is used.