Juicy J Vancouver 2013 show

DH Vancouver StaffMar 26, 2013 10:10 am

The year 2006 was owned by Three 6 Mafia, when the Memphis, TN group reinvented the rap wheel by winning an Academy Award for Best Original Song (Hard Out Here For a Pimp from Hustle & Flow). The trio already had a healthy collection of hits under their belts, as tracks like Sippin On Some Syrup, Stay Fly, Poppin’ My Collar, and Slob On My Nob were carefully crafted proverbial club bangers. 2000’s When the Smoke Clears: Sixty 6, Sixty 1 and 2005’s Most Known Unknown were certified platinum, adding yet another notch in Three 6 Mafia’s successful belt.

But what happens after that? Sure, the mainstream radar is piqued, but how do you keep the world’s attention? For front man producer/rapper Juicy J, it was taking things back to square one. J spent the years that followed creating a street team, shooting videos, and releasing mixtapes (along with the album Last 2 Walk) all in the name of the collective Three 6 buzz. What he found though was a burgeoning solo career that transformed him from one part of a colossal whole to a standalone superstar. As Juicy J readies his second solo album [Stay Trippy], he takes his knowledge of the game and of music to next level trippiness.