Don’t know what to get for that true Apple Nerd in your life that has everything?

Get this $299 “Designed by Apple in California” linen-bound, hardcover book. The book chronicling 20 years of Apple’s design, expressed through 450 photographs of past and current Apple products. They range from 1998’s iMac® to 2015’s Apple Pencil®, it also documents the materials and techniques used by Apple’s design team over two decades to deliver its many computers, smartphones, wearables, and accessories.
Shot by famed photographer Andrew Zuckerman in a deliberately spare style, the book’s 450 images illustrate Apple’s design process as well as its finished products. The book is dedicated to late Apple co-founder Steve Jobs, a man who positioned the company to focus on design.

In the book’s foreword, Ive explains:
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.

We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.

“Designed by Apple in California” is available in two sizes and printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink. This linen-bound, hardcover volume was developed over an eight-year period. It is published by Apple.

Designed_by_Apple_in_California_Books

Pricing & Availability
“Designed by Apple in California” will be available beginning tomorrow, Wednesday, November 16, in small (10.20” x 12.75”) at $199 (US) and large (13” x 16.25”) at $299 (US) exclusively from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select Apple Stores.*