Men are such easy targets for advertising. Show us a woman in lingerie, photographed in compromising positions, holding a product that’s a third the size of her cans and we’re sunk. Mention the words ‘video game’ in the advertisement and we’re doubly sunk. Thrown in an angel fantasy and, well, let’s hope we can remember to lock the door before cracking the lid to the spank bank.

The new Lynx Excite fragrance campaign has all of the above, featuring the gorgeous Kelly Brook as the aforementioned Fallen Angel. As part of the Excite promotion, Lynx put together an Xbox/Facebook game that asks players to use the Lynx Effect to tempt Kelly down from heaven. It is absurd, and yet the usage statistics will doubtlessly be through the roof. We’ll do a lot for a pretty…face. Yes, that’s it…pretty face.