With recent news of Claire’s filing for bankruptcy, it makes people wonder where the big giant brick and mortar retailers are heading? Apart from Claire’s and Toys 'R' Us, even Macy's and Gymboree have also become the latest victim of the retail apocalypse by filing for Chapter 11 bankruptcy....

ECommerce has become an important part of the economy. Every product-based startup starts it’s career from online stores as it easy to set up. And every brick and mortar stores need to have an online store to sell their product. This article talks about ecommerce website design UX best practices....

UX Audit surveys the competition, seeing what, how and why the users are interacting with your product. UX audit does intensive user research and then presents the data and recommendations. This article talks about the importance of UX Audit and its benefits....

Grammarly is an awesome application which makes it really easy to help you sound professional and grammatically correct. In this article, we will talk about what we can learn from Grammarly's seamless user experience and what can be improved to gain more user base....

About Us

Idea Theorem is one of the top user experience design firms in Canada. We focus on mobile app design, web design and web development. Once the digital product is ready for launch, we help put together a digital marketing plan in order to connect with the target audience.