SARASOTA, FL | Brand Management Group (BMG) has been named the exclusive licensing partner for HP-branded sign and display media for HP latex inks. Under the terms of the agreement, BMG will source, market, and distribute HP-branded media and provide service and support to a worldwide distributor network and HP’s tier 1 and tier 2 partners.

Reportedly, the licensing agreement was made to improve distribution coverage and product availability while enhancing customer service and support for inkjet media specific to HP Latex Printing Technologies. Other HP media offerings will continue to be available through current HP distributors.

“We are excited about the opportunity to represent HP sign and display media around the world,” says Justin Lehman, VP of sales and marketing for BMG, “particularly given that HP is recognized as the world's inkjet printing technology leader. Through this partnership, we can bring to market quickly and efficiently the advanced media coatings and treatments HP is developing for printing and imaging professionals.”

BMG will begin taking orders for HP-branded Sign and Display media for HP Latex Inks worldwide on May 1, 2013.