#TheLIST: Instagram Brands That Fashion People Can’t Stop Shopping

Discover these rising fashion labels on the ‘gram.

by Lauren Alexis Fisher

Like most things in the year 2018, some of the best new fashion brands can be found on Instagram. After finding myself in a serious shopping rut recently, I finally discovered some new brands to inspire my nothing-to-wear mentality, thanks to my habit of endlessly scrolling the ‘gram.

From unique handmade blouses to matching two-piece sets and cool vintage finds, these digital-savvy brands have managed to gain traction thanks to word of Instagram. While we all love our designer mainstays and budget-friendly buys from the likes of Topshop and Zara, the fashion set has been breathing some new life into their wardrobes with the help of these Instagram-based brands that are quietly, but quickly, taking over. Shop some of our favorites of the moment below.

1 With Jéan

Your one-stop shop for statement-making tops, this Australian-based brand was founded by two friends who wanted to create the perfect tops to be worn with jeans (hence the name, With Jéan). From ultra-romantic blouses to Insta-girl-approved crop tops, there’s a reason this Insta-based brand has already caught the attention of influencers and models.

2 Lisa Says Gah

This San Francisco-based e-tailer manages to put a fresh, playful, and truly unique twist on all the latest trends. Offering up the sweetest of Insta bait (in the best way possible), Lisa Says Gah’s eye-catching color palettes and girly designs will have wanting to shop straight from the ‘gram.

3 Need Supply

Though Need Supply isn’t a digital-only brand (they have a store location in Virginia), the retailer has gained traction thanks to Instagram. The brand offers a curated selection of a variety of different brands—all of which feel like fresh wardrobe staples to work into your closet.

4 MaisonCléo

Thanks to the likes of the Man Repeller’s Leandra Medine, Emily Ratajkowski, and more of your favorite influencers, this fully Instagram-based brand is quickly emerging as one to watch. Spearheaded by chic Parisian mother-daughter duo, Marie and Cléo Dewet, MaisonCléo features pieces that are all handmade by its founders in Paris. There’s cropped ruffle blouses, puffed sleeves, and tie-up blouses that will take your wardrobe to the next level.

5 Olivia Rose The Label

This line of ultra-feminine blouses and dresses is about to be a new favorite amongst the fashion set. Aside from the distinct and beautiful pieces, what makes this Insta-savvy brand even cooler is the fact that every item is handmade-to-order by Olivia Rose herself.

6 The Frankie Shop

A post shared by Frankie (@thefrankieshop) on Jun 12, 2018 at 2:26pm PDT

Despite having store locations in both New York and Paris, The Frankie Shop has largely gained popularity through Insta. The unique curation of pieces and brands makes for a much-welcomed alternative for those who are sick of shopping the Zara and Topshop’s of the world.

A post shared by Petite Studio (@petitestudionyc) on May 21, 2018 at 9:50am PDT

For all the petite ladies out there, this digital-only brand caters to all your outfit needs. Offering a range of sizes designed specifically for shorter women (so you can finally cut back on those trips to the tailor), Petite Studio has a range of cool-girl-approved pieces like coordinating crop top and skirt sets, dresses, culottes, and more standout items worth discovering.

8 Lucia Zolea

If you’ve ever wondered where all your favorite Insta girls score their amazing vintage designer finds, meet Lucia Zolea. The Instagram-based vintage shop features an incredible curation of cool vintage finds, from strappy Chanel and Christian Lacroix sandals to ethereal dresses that will have you standing out amongst the masses.

9 Miista Shoes

Miista may not be an Insta-only brand (it’s based out of East London), but its designs have recently emerged as the fashion set’s must-have summer shoe, thanks to the love it’s gotten on the ‘gram. From woven raffia block heels to playful mules, the brand’s hand-made in Spain shoes are worth checking out for yourself.

11 Half-Mad

If you’re sick of wearing the same Zara dress as everyone else, this emerging Insta-based brand is full of fun closet pieces that feel like one-of-a-kind. Whether you’re on the hunt for fresh denim or jumpsuits and dresses, Half-Mad offers up a cool, distinctive take on all the above.