About Us

Nicholas Einstein

Chief Research Officer, Board Member

Nicholas has nearly 20 years of experience with digital marketing and understanding consumer behavior.

Nicholas was formerly Vice President of Professional Services at Extole, a Social Marketing platform where he led teams that enabled brands to harness customer advocacy to drive referrals and new customer acquisition. Most recently he was Vice President of Customer Success at SocialChorus - an Advocate Marketing platform that powers tens of thousands of brand advocates, employees, consumers and bloggers to experience, create and share authentic content about brands they love.

Nicholas has led customer success management, email technology, implementation, and social marketing teams at several organizations. At RealNetworks, Nick managed worldwide email marketing operations and customer relationship management. Subsequently, he served for five years as VP of Deliverability & Strategic Services for a prominent Email Service Provider (ESP).

Nick received his BA in Anthropology & Sociology from Kenyon College and MBA from the University of Washington. Nick lives with his wife and three daughters in Seattle, but supports the Mets and The New York Football Giants.

The Relevancy Group has applied its expertise in the area of platform development, thought leadership and strategic positioning, keeping us at the forefront of the email marketing industry for years to come.

The Relevancy Ring - ESP Buyer's Guide is the most comprehensive piece of research on our industry. David and his team have thoughtful and thorough advice and their deep knowledge of the marketplace is valuable.

— Matt Seeley, SVP of Platforms, Merkle Inc.

Email Marketing An Hour A Day is thought provoking, humorous and delivers value to marketers.

— Scott Dorsey, Former Co-Founder and CEO of ExactTarget

About Us

The Relevancy Group (TRG) combines original and thought-provoking market research with unrivaled advisory services to help buyers and sellers alike to compete more effectively within the broader online economy. TRG works with the largest vendors and brands as well as early stage companies, helping them to generate leads and develop a market presence. TRG produces dozens of surveys, research reports and webinars annually as well as publishes the digital magazine for marketers by marketers The Marketer Quarterly.

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