Even Rembrandt’s paint-clotted brush strokes lived again with info from 3D scans.

Eighteen months later, with 11-billion pixels of data thoroughly crunched, a special 3D printer gave birth to The Next Rembrandt.

On unveiling day in Amsterdam, The Next Rembrandt leapt onto the global stage, with 10 million Twitter impressions and 1,400 (and counting) press articles. With no paid media, the project earned over 1.8 billion global media impressions – a value of 12.5 million euro. (Both ING and partner Microsoft saw share prices jump on launch day).