O Boticário Increases Budget

11.15.05

BRAZIL: O Boticário, with franchises in Brazil, Portugal, Japan, Angola, Mozambique and Mexico, will spend 13% more on marketing this year compared to 2003, to $18 million, company executives said.
“We increase investments (every year), and this year we have one of the highest readjustments,” said Elaine Pinheiro Simões, marketing director, O Boticário.