There’s been chatter of late that the Democrats’ decision to hold their national convention in Charlotte this summer could create, as Bloomberg Businessweek called it, “an awkward fit.”

Conservatives relish the idea.

American Majority — and the NASCAR racecar it sponsors — hits the Charlotte Motor Speedway this weekend, and the group’s founder, Ned Ryun, is enjoying the storyline: that conservatives are descending on a town soon to be overrun with Democrats.

“Let’s put it this way: We’re glad we’re there,” Ryun said. Though careful not to align his 501(c)(3) with either political party, he added that if the Democrats “don’t win North Carolina, it’s going to be a harder path to victory.” (Then-Sen. Obama carried the state in 2008.)

The American Majority car, driven by Jason Bowles, advertises to racegoers the group’s goal of promoting “liberty through limited government,” but there’s an off-track component as well: American Majority has a vending table calling on fans to “Pledge to Vote” for “fiscally conservative policies to Keep America Free,” according to a release promoting the Charlotte appearance.

“There’s 75 million [NASCAR] fans nationwide,” said Ryun. “They do tend to be more conservative as a demographic overall. Very patriotic. Very passionate.… We start talking to people, mostly about, ‘Do you like four dollars a gallon of gas? Do you like the fact that your share of the nation’s debt is about $140,000? Do you like where we’re headed as a country?’”

Not that it’s all wonkery. “If you’re not having fun at some level, it’s not worth doing.… So we have simulators where they can race the actual track they’re at… They can win some free prizes and free gear. But we’re also challenging them with literature about keeping America free.… We want to get people to start thinking.… But it’s not at all a cram-the-issue-down-the-throat approach.”

Thus far, Ryun says the group has been received well at NASCAR events, saying he hasn’t heard of any push-back from either more liberal racegoers or by any fans who simply don’t think conservatism and cars should mix on race day.

Ryun isn’t completely sure why NASCAR fans tend to lean conservative, only guessing that the high level of patriotism on display at NASCAR races might have something to do with it. (“There’s a lot of that same feel of a July 4th parade at NASCAR events.”) But the key, he says, is to turn those fans into voters.

“The reason we’re doing this outreach is because they tend to be more conservative, but they just tend to not be as involved as they could be.”