After Celebrating 100 Years, Norris Introduces All Roads as New Parent Brand

The Norris group of companies unveiled All Roads (AllRoadsCompany.com) as the new corporate identity for its growing family of retail automotive, parts distribution, commercial truck, commercial service and commercial equipment businesses.

The introduction of All Roads as the parent company is a reflection of the group’s continuing evolution and expansion into new industries and markets. Its 14 companies now employ over 700 people, generate over $350 Million in annual revenue through its 26 locations in the Mid-Atlantic and Ohio Valley, and have collectively served over one million retail customers and 30,000 commercial clients.

“We’re thrilled to introduce the All Roads brand to the market as it represents the value-added, complementary line strategy we are delivering to our customer base,” stated CEO Andy Franklin. “Our family of brands are some of the most recognizable and trusted in their respective industries and we will continue to operate each of those brands while delivering the high customer service standards that our retail and commercial customers have come to expect since George R Norris established the bar in 1917.”

The All Roads operating divisions offer a complementary suite of products and services to various industries. All Roads makes it easy for its clients through its one-stop shop approach, which includes Vermeer equipment, Yanmar excavation equipment, heavy, medium and light duty vehicles, parts, service, 24/7 mobile on-site service, collision repairs and hydraulic repairs.

In conjunction with the announcement, All Roads has launched a new corporate website and brand statement: Service At Every Turn.

“Our companies cover a lot of ground and serve many types of customers and industries. The one thing that binds our businesses together is a commitment to serving our valuable customers and being the best,” added Franklin. “Our experienced and talented team is relentlessly committed to delivering value-driven services with best-in-class quality. Whether

buying a certified pre-owned vehicle from one of our retail stores or trusting our expert service team to maintain critical business equipment, we are committed to providing Service at Every Turn for our clients and families.”

As one of the fastest growing businesses in the region, All Roads is positioned for continued growth and continues to aggressively pursue acquisition opportunities with complementary businesses.