I mean, we live in a city filled with amazing doughnut shops so how could the tech giant compete with what we already have?

One, by offering the chance to “win either a brand new Google Home Mini or a couple of delicious donuts.” Two, and perhaps more importantly, making sure those doughnuts are made by one of the highest rated doughnut shops in the city: Doughnut Plant. Yep, that’s right, these aren’t just average mass-produced doughnuts picked up from a generic bakery. These are quality doughnuts, folks.

You can get these doughnuts from October 4 through 8 at the Google Home Mini Donut Shop at 465 W Broadway. Can’t make it to Manhattan (or don’t want to go to Manhattan)? Don’t worry, the pop-up shop will move to Jane’s Carousel at Brooklyn Bridge Park October 20-22. The shop, which is popping up all over the country this fall, is a promotion piggybacking off Wednesday’s announcement that Google would launch a Google Home Smart speaker to compete with Amazon’s Echo Dot.