It will sit on the same platform as the Cayenne and Bentley SUV but will be lower than even the Cayenne, at just 65.4 inches, and sits on comically large 24″ rims. Inside there’s plenty of Aventador DNA with an enormous transmission tunnel and lots of carbon fibre.

Lamborghini aren’t letting on what’s under the bonnet, but it’s almost certain it will be a variation of the V8 in the new Bentley GT – which will also find its way in to Bentley’s SUV – and deliver in the region of 600bhp.

Lamborghini are calling the Urus a concept, but it’s all but certain it will arrive in 2015 – around the same time as the Bentley SUV.