Friday, February 12, 2010

I had read a book named 'Mrityunjaya' when I was in school... This book is basically based on the greatest Indian epic 'Mahabharata'. But here the protagonist of the story is 'Karna'.

This book inspired me to create these characters.

The way narrator has described the characters is just simply amazing!

Above are couple of important characters from the book... but the main character is yet to come!

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This is one the exercises done at IDC, during first semester of my masters course in Animation Design. Here I had to design a group of characters having characteristics of poisonous mushrooms and a family on holiday!

Idea was to create a family of characters based on a combination of two vague and drastically different concepts.

Wednesday, February 10, 2010

Here I used 5 colors of Olympics rings for each hoarding, each color representing a theme; for example, Red for holy culture in china, Green for growth and sporting spirit, Blue for mystery and excitement, Black for strength and determination, Yellow for energy and positivity!

Through my illustrations I have suggested that the colors of Olympics have already started spreading all over China and the entire country is now prepared to welcome you to lit the Olympic torch.

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Illustration and copy based advertising campaign for a romantic sea facing restaurant in Mumbai "Salt Water Grill', known for its beautiful ambiance and amazing location by the sea to make your evening perfect!

Tagline- 'a magical evening by the sea'

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This was an ad campaign for 'Fevicol'.

I made a series of illustration based ads based on a tagline which said "Whatever you wish Fevicol will stick!"

After basic character designs on paper, all the execution was done on Adobe Illustrator and Corel. As all the visuals were humorous, I chose to give it a comic look.

I won 'Best conceptualization of the year' award for this campaign in the third year of my Applied art degree course.

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Another college assignment - These are some of the artworks I did for an advertising campaign for Rajasthan Tourism. The idea was to take people close to the ethnicity of Rajasthan, bight colours and rich art culture of India. Hence, hand drawn images of things which depict rajasthani culture.

Again one of the assignments done during college days. We were supposed to select a photograph and replicate it on the paper with paints as close as possible. It took me a couple of days, maybe little more but It looked exactly the same! :)

These are some of the realistic paintings done by me while working on the brochure design for B.N.H.S. (Bombay Natural History Society) as a part of my college assignment. These are painted on the mount board with poster paints.

I initially started with realistic sketches and paintings. It helped me improve my observation and study of anatomy... which I feel is very much necessary for good stylization.