Editor's Rating & Review

This little pot o' liner is awesome. It goes on easier than a traditional liquid liner -- especially if you use a quality fine-tip brush -- and actually lasts. Other cream or gel liners on the market (like Smashbox Cream Eye Liner) don't have this longevity. A few seconds after you glide it on, it dries and doesn't budge. It also has a slightly shiny finish, similar to a liquid liner, which is great if you're going for a more dramatic or retro look.

This is the first eyeliner I decided to test out as a candidate for my wedding next year. Clearly I need something waterproof and/or long wear! This is not going to be it. In fact, I used it once and plan to return it. I'm not saying it's the worst liner I've ever used, by any means, and I'm sure plenty of other people might have success with this liner, but I definitely didn't. My upper lids are ...read moreespecially droopy and my lids are also oily, so every bit of this liner was long gone just a couple hours after I had applied it. The formula is lovely--smooth and easy to apply, especially if you have a high quality brush. (I don't--I have a cheap brush, but it still was easy and pleasant to apply.) The pigmentation is also good. I have read many reviews (both on here and on Sephora) stating that the product dries out quickly. I don't plan to keep it long enough to find out, but it's definitely something to be aware of if you're considering this purchase. I almost returned it without even trying it because of the reviews saying it dries out too fast. With my wedding still well over a year away, I didn't want to have to re-purchase a $23 liner with most of a jar left, just because the product dried up. — 3 years, 5 months ago

This liner from Bobbi Brown was the first gel eyeliner I ever tried and I was blown away by how the product enabled me to get the perfect black eyeliner, whether it be thin and subtle, thick and dramatic, or cat-eyed and classic. The product applies well, especially with a thin pointy liner brush. Once it is on and set, it really does last all day. The black is a true black and doesn't appear s...read morehiny like many traditional liquid eyeliners can. The bummer about this product (and the MAC counterpart, Fluidline) is that it does not age well in its packaging. No matter how tightly I screwed the cap, the eyeliner gel would dry out after just a few months. Even if I were to wear gel liner everyday (which I basically was when I first discovered how precise and awesome it was) I would not be able to get through the jar before it dried out to the point of being unusable. At $23 a jar, I want to know that I am getting my money's worth and that is impossible with a product that does not last. Although MAC's fluidline dries out as well, it is at least $7 cheaper and eligible for the "Back to MAC" program. I love Bobbi Brown for being the pioneer of gel eyeliners, but the packaging should be improved upon so that the product does not dry out so quickly. Getting less product for less money would even be a better solution because less would be wasted at the end of its lifespan. After several years of throwing away dried out pots of unused gel liner, I have discovered the Clinique Cream Liner which does not dry out like the others. With that and the many other gel liners that are now on the market for less money, I will not purchase this from Bobbi Brown again, unless the packaging is changed. — 3 years, 9 months ago