North Vancouver, BC – April 9, 2014 – Catherine Rocheleau, Founder and CEO of Ignite Leadership International™, has
joined a select group of leading business experts from around the world, along
with best-selling author and speaker, Brian
Tracy, to co-write the forthcoming book titled, The Winning Way:The World's
Leading Entrepreneurs and Professionals Share How They are Winning in Life and
Business and You Can Too! Nick
Nanton, Esq. along with business partner, JW Dicks, Esq., the leading agents to Celebrity Experts® worldwide,
recently signed a publishing deal with each of these authors to contribute
their expertise to the book, which will be released under their CelebrityPress™ imprint.

For Catherine Rocheleau, corporate
leadership is about vision and its effective actualization. She believes
leaders exist at all tiers of an organization and are vital allies that smart
management aligns with to drive transition or change. Working with management
to identify, nurture and achieve buy-in from these all-important change agents
is an important step in manifesting dynamic growth objectives. Growing up as a
navy brat, Catherine’s family moved almost every year. New school, new friends,
and sometimes a new culture, Catherine learned from an early age how to harness
her own leadership skills to navigate differing circumstances. It didn’t take
her long to figure out change could be challenging but it was exciting too.

A lifelong learner, Catherine brings the skills of coach,
strategic planner, consultant, project manager and trainer to each assignment,
enabling her to adjust her focus as the circumstance requires: to business
leaders, the organization and all its stakeholders, and/or the functional objective
at hand. Early in her career she enjoyed notable success in the food and
nutrition industry––including Food Executive of the Year for Western Canada, an
award that recognized her forward-thinking and people-oriented management
style. Successes––as well as a few inevitable setbacks––inspired Catherine to
continue to align her work with her passion for business excellence. As a
result, she deepened her practical business expertise with a Masters in
Business Administration in Management Leadership and a Diploma in Project
Management. Certification as an Executive Coach, Business Coach and Master
Certified Coach Trainer followed, sharpening her perceptual and motivational
skills.

CelebrityPress™ describes The Winning Way:

By definition, winning means that
you competed and you came out ahead. Human nature requires us to compete in
order to survive. Therefore, winning and survival have the element of success
in common. To ascend to a winning position, you need a goal, a desire to
achieve it, and the qualities of discipline, perseverance and action to attain
it.

Having your goal and setting
yourself up to achieve your goal is the first step in the process. You adjust
your mindset and begin to plan diligently. Goals may be as different as DNA,
but methodologies have much in common. Furthermore, your plans and expectations
will need adjustments as you go along. That is why the knowledge shared by the
CelebrityExperts® in this book will be of importance to you.

The advice and suggestions of these
CelebrityExperts® are based on their experiences – both their accomplishments
and their shipwrecks. The knowledge they share will allow you to make plans
that can propel you in the right direction. That is the function of a mentor –
to guide you where you are going and to advise what to avoid.

The
royalties from this project will be given to Entrepreneur’s International
Foundation, a not for profit organization dedicated to creating unique
launch campaigns to raise money and awareness for charitable causes. The
book is tentatively scheduled for release in June 2014.

About Catherine Rocheleau:

For more than twenty years, as Ignite Leadership
International™, she has enjoyed a thriving professional practice that has
included servicing multiple small and medium sized organizations, working with
executives and employees to hone their business skills, reduce costs, grow the
business and increase revenues. Her extensive on-the-ground involvement and
plainspoken, pragmatic approach together with high professional standards make
her highly sought after by a broad range of clients. Catherine was recently
seconded to act as Executive Director, charged with diversifying a
not-for-profit organization in the food sector, and as a direct result of her
efforts overseeing the organizational team, succeeded in increasing revenues
sevenfold over the course of 24 months.

Asked what motivates her, Catherine will cite an insatiable
curiosity and personal desire to learn. She takes pride in being light on her
feet, and responding to a diverse array of client needs as they arise. But more
than anything, Catherine is driven by a strong desire to see other people
succeed and the immense personal satisfaction she gets, knowing she has helped
put the wheels in motion.

Celebrity Press™ is a leading business, health and wellness book
publisher that publishes books from thought leaders around the world. Celebrity
Press™ has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy,
Dr. Ivan Misner, Robert Allen and many of the biggest experts across diverse
fields. CelebrityPress™ has helped launch over 1400 best-selling authors to
date.