See why they're all wild about Prince Harry

September is Prince Harry’s month, so be prepared to see his “good bloke” mug on every screen and newsstand.

Not only is he turning 30 on Sept. 15, he’s launching his biggest, most high-profile philanthropic project yet, when his Invictus Games for wounded warriors open in London on Sept. 10. And on his birthday, he’s going to be $17 million or so richer thanks to the will of his late mother, Princess Diana.

No wonder he’s the most eligible royal in the world.

BBC America is so sure that Harry gets eyeballs, the network is running an hourlong documentary on him. Already a hit in the U.K. on ITV, Harry at 30, airing Sept. 14 at 10 pm ET on BBC America, promises to “intimately explore every stage and iconic moment” of Harry’s life. (Hmm, exactly how intimate?)

Here’s a clip:

We checked the list of talking heads:

Joss Stone

The singer, a pal of the prince, shares her experiences as an ambassador for Harry’s African children’s charity, Sentebale.

Arthur Edwards

The dean of the royal press photographers (and a good bloke himself) talks about his coverage of Harry from the day of his birth in 1984, when Diana posed with him outside St Mary’s Hospital.

Ken Wharfe

The former royal protection officer who kept an eye on the princes details Harry’s “boisterous” nature. The prince still likes a good party.

Dickie Arbiter

The former press officer to Queen Elizabeth II discusses the dramas behind the scenes as Harry’s parents’ marriage began to falter in 1992. And he recounts how Diana’s 1997 death in a Paris car crash left Harry heartbroken, and the relationship between the monarchy and the public almost broken.

Lord Richard Dannatt

Captain Harry Wales’ former military boss sheds light on how Harry’s successful British Army service, including two front-line tours in Afghanistan, helped steady and mature a party-hearty youth.

Plus, a clutch of royals reporters, gossip-mag editors and biographers dish on Harry’s love life, especially his two most recent girlfriends, Chelsy Davy and Cressida Bonas, who had so much trouble dealing with the scrutiny that comes with dating Harry.

“It’s been 30 years of striking a tricky balance between his private life, his military career and his public duty and in Harry at 30, this archive-rich biography reveals how he’s evolved into a thoroughly modern prince and a unique member of the royal family,” BBC America said.

Good ITV documentary on Prince Harry at 30 last night –
well worth a visit to ITV player for a rerun