The Author – Vishal Jacob

Vishal Jacob

Vishal Jacob is the Vice President, Digital Media & Marketing at WaveMaker India (created from the merger of GroupM India’s Maxus & MEC). He has over 17 years of experience in the field of digital marketing, communication planning and consumer behavior. The works of some of the teams he has led and mentored have won recognition and accolades both in India and globally.

Vishal is also an executive coach certified by the NeuroLeadership Institute and holds certifications in TA (Transactional Analysis) and NLP (Neuro-Linguistic Programming). He has co-authored two books on Digital Marketing and is a guest lecturer in some of the top B-Schools in the country.