Built to meet the growing demands of guests, Samsung's new HE690 premium hospitality displays introduce an all-in-one content and entertainment center with an array of convenient features. Through Samsung's LYNK REACH 4.0 content management solution, managers can deliver customized content geared to their guests while being able to streamline management of hundreds of in-room displays. Meanwhile, guests gain further benefits such as being provided with low-cost, hassle-free IPTV service, and improved connectivity and compatibility with their personal devices. Having a connected Ethernet Bridge and Bluetooth music player completes the overall offerings of HE690 displays, as they work to evolve standard in-room displays into multi-functional content centers, thereby empowering guests while concurrently helping managers realize improved operational efficiency.