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Tuesday, October 23, 2012

Toys"R"Us® Extends Free Layaway Offer, Will Pay It Forward When Layaway Orders Are Paid Off As An Act Of Kindness To Others This Holiday Season

Toys"R"Us
Engages Social Media Community, Encouraging Fans and Followers to
Join Company in Giving Back.

This
holiday season, Toys"R"Us is encouraging its customers to
find ways to Give Back in their local communities, whether they
choose to pay the balance of someone else's layaway order, make a
monetary donation to Toys for Tots, or find other ways to bring joy
to others.

During
the 2011 holiday season, a nationwide phenomenon began when
individuals started paying off the remaining balance on in-store
layaway orders for someone in their community, including at Toys"R"Uslocations across the country. Taking inspiration from these
stories, the company has pledged to pay it forward by Giving Back
each time a generous benefactor visits one of its stores and pays off
the balance of the layaway order for someone in their community. For
each layaway balance paid off as an act of kindness, the company will
donate $200 worth of toys – the approximate average value of a
layaway order created at Toys"R"Us – to the MarineToys for Tots Foundation, up to $1 million worth of toys.

In addition, Toys"R"Us
will challenge its Facebook fans at Facebook.com/Toysrus
and Twitter followers @ToysRUs to join in Giving Back, from
simply liking and retweeting posts to spread awareness for Giving
Back, to sharing their acts of goodwill socially to inspire others to
pay it forward. Each time someone pays off the balance of a layaway
order at Toys"R"Us for someone in their community, the
company will update a "Give Back Tracker" on Facebook. The
"Give Back Tracker" is a map used to show where the layaway
payoff took place, as well as the total amount of toys Toys"R"Us
has donated to Toys for Tots as a result of this act of generosity.

For more information on this Give
Back program, as well as additional ideas for ways to give back,
customers can visit Toysrus.com/GiveBack.
Additionally, Twitter users can join the conversation with #GiveBack.