How Services1 started their logo design journey

Company name

Key Options Development

Overview

Key Options Development is a software development company established in 2008 and is a part of Key Options group of companies and work closely with Key Options Technology. We are based in Sydney and develop iPhone and iPad applications for enterprises e.g. QANTAS Flight Status and Booking app. We are a group of about 8 people and growing. Some of our major clients include AUSTAR, Caltex, FOXTEL, QANTAS, Tasmania Police, Tower Insurance.

Tell us a bit about who you are and the people you reach

Our target audience would include any existing and potential corporate clients like the ones mentioned above.

Requirements

We need a logo that can be applied to our applications

1. Logo type is to be Iconic/Symbolic or a Combination Mark
Iconic/Symbolic - Icons and symbols are compelling yet uncomplicated images that are emblematic of a particular company or product. They use imagery that conveys a literal or abstract representation of your organization. It should conform to these maxims:
Instantaneously recognizable.
Memorable.
Clarity when reproduced in small sizes.
Can be illustrative in nature, either concrete or abstract.

Combination Marks - Combination Marks are graphics with both text and a symbol/icon that signifies the brand image that you wish to project for your company or organization. Concise text can complement an icon or symbol, providing supplemental clarity as to what your enterprise is all about.

2. Please use the same colour scheme as the logo attached and it should be representative of our current branding

3. Logo should be scalable (from a browser's favourite icon to a 512x512 size logo)