Jul 11, 2018

"Beat the Heat" with Coway Run 2018

COWAY Run 2018 is back with its second year and will be held on 7 October 2018 at MAEPS, Serdang; and I am hoping I can join this pretty fun and cool race where the race towards a healthy and pure lifestyle comes with a ‘cool’ theme and a charity element....

So let's "Beat the Heat" at the COWAY Run 2018 and enjoy a “cooling” run course specially designed to allow sprinters to run comfortably and as coolly as possible....

Mr. Kyle Choi Ki Ryong, Managing Director of Coway (M) Sdn Bhd said the inspiration behind this year’s theme was from living in a tropical countrys heat and humidity can sometimes make running a deterrent for many as it accelerates fatigue and dehydration...

Thus with COWAY Run 2018, the organisers aims to create a cool and comfortable experience for our runners to Beat the Heat’ through an exciting route. Designed to keep runners cooling throughout the race, the route is set up with water sprinklers, mist tunnels and wind tunnels that would add an element of surprise for the runners. Furthermore, COWAY Run 2018 will also be channelling proceeds from the run to support its annual CSR initiative, the Happy Water Project-where indigenous communities are supplied with clean and pure water Since the very beginning, the nation’s leading water specialist is dedicated to promote good health for consumers by providing clean and safer water, reminding them of the importance of staying hydrated.

Mr. Kyle shared that many among our midst still do not have access to clean and pure water, and this issue is often taken for granted. With proceeds channelled towards the Happy Water Project, Coway is committed to help the less fortunate by providing rainwater supply devices especially in rural areas

Coway believes that everyone deserves the best without exemption, and decides to make COWAY Run 2018 as a platform to raise awareness among the community. With that, Coway is pledging to donate RM10 from every ticket purchased to the cause of the Happy Water Project...

COWAY Run 2018 will be divided into the 10KM and 5KM for both men and women for the following categories: Open (for ages 16 and above), International(for ages 16 and above), and Veteran (for ages 40 and above)...

Famous Malaysian fitness model, Jordon Yeoh will be running alongside participants again this year to cheer and motivate them towards the finishing line – breaking the stereotype that one does not have to be a professional athlete in order to participate in a race...

Participants with children will also enjoy an exciting children’s obstacle course where children can have their own time of fun while their parents or guardians were running at the race. Additionally Coway aims to bring a taste of Korea to the grounds with a Korean Village setup equipped with food trucks, photo props and a live band to entertain the crowd.

“This year’s run will no doubt be bigger and better than before-bringing friends and families together on this special occasion and making a change to live pure and to take a step forward in leading an active lifestyle,” said Mr Kyle

“Coway is certain that this platform will not only create awareness on the adoption of healthy and active lifestyle but to also provide individuals-especially the less fortunate-with clean and pure water in hopes of minimising the risk of medical problems while bringing joy and improving lives.”

For more information on COWAY Run 2018, or for warm-up guides and running tips, log on to Coway’s official microsite at http://cowayrun.com.my/