Background

Mr. James John Garrity, also known as Jim co-founded Bellwether Digital Bridge LLC and serves as its Chief Executive Officer. Mr. Garrity serves as Advertising Industry Advisor at Evidon, Inc. He serves as an Advisor to a number of companies, including The Better Advertising Project and Digitalsmiths Corporation. He is advising a small number of technology startups with business models that he finds to be exciting and personally engaging. He served as an Advisor of ... Visual IQ, Inc. He has 39 years of experience in sales, marketing and communications roles, and during his career, he worked for three Fortune 50 companies. He served as the Chief Marketing Officer and Executive Vice President of Wachovia Corporation (formerly, First Union) from 1997 to 2007 and served there until July 2007. During his tenure, he led Wachovia's efforts to transform Wachovia, a virtually unknown brand at the time, to a national financial services powerhouse, virtually building a Fortune 50 brand, "from scratch." He also developed a highly regarded marketing ROI measurement system that ultimately led to moving the marketing investment decision making mode from intuitive and anecdotal to fact-based decision making. He began his professional career at IBM, where he spent 14 years in sales-related roles and 11 years in marketing and advertising leadership positions, culminating in his appointment as Director of Advertising, IBM USA. His accomplishments include development and launch of new advertising campaigns at IBM from 1988 to 1992. He served at IBM until 1992. In 1992, he went to work for Compaq in Houston. He subsequently served for five years at Compaq Computer, where he served as Vice President of Communications and was intimately involved in repositioning its brand from a business-to-business only brand to one with strong consumer recognition. He serves as the Chairman of the Advisory Board at Digitalsmiths. He has been the Chairman of Advisory Board of Canoe Ventures LLC since April 2010. He served as the Chairman of Association of National Advertisers Inc. since 1998. He also founded the ANA's New Technologies Committee in 1995 and chaired it until he retired from Wachovia. He has been a Director of Olson since May 2013. He has been a Non-Executive Director of Burst Media Corporation since January 21, 2009. He serves as a Non Executive Director at On The Phone Media Limited. He has been a Director of Bellwether Digital Bridge LLC since December 2008. He serves as a Member of Advisory Board at Linkable Networks, Inc. He serves as a Member of Advisory Board of AD:TECH Expositions LLC, MarketShare Partners, Inc., Yap, Inc. and Send it Certified. He served as a Director of Association of National Advertisers Inc. from 1995 to 2007. He served as a Director of The Advertising Council, Inc. from 1996 to 2007. For several years, Mr. Garrity has been teaching MBA classes at Wake Forest University's Babcock School of Business. He also taught Undergraduate and MBA classes at Stamford, University of California, Berkeley, University of North Carolina, and Duke.

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