Profile

Gil Sperling is the co-founder and chief technology officer of ad-tech company Popimedia. Through the development of the meedee8 platform, Popimedia was granted the prestigious Facebook Marketing Partner status - the first company on the African continent to hold this accolade.

With a background in engineering, Sperling - who has taken tech entrepreneurship into the advertising industry - has squarely introduced science into the creative process: "Advertising today is all about the space where science and creativity meet."

Sperling's approach to digital and social media allows brands to experience an accelerated return on investment. Through simplifying and understanding the data, Sperling enables brands to experience measurable, scalable, and targeted performance. It is this results-based approach that has led to the acquisition of Popimedia by Publicis Africa group. Popimedia remains independent in its strategy, thinking, and approach.

The right to user privacy and respect for personal information on the internet continued to make news headlines last month as the Facebook data breach saga headed to Washington, where Facebook founder and CEO Mark Zuckerberg faced questions from US senators...

2015 will be the year that disruption becomes explosive on the marketing and advertising landscape. Organisations that fail to adequately understand and embrace the coming trends will be surpassed in the market...

If your company is considering buying advertising space on Facebook, you will be confronted with the choice of cost per click (CPC) or cost per thousand impressions (CPM). Without properly understanding Facebook's advertising model and what each of these options gets you, you might find this a confusing or difficult choice to make.