The real risk, added Rixford, is when we look further down the road.
“As more and more carriers either look to create their own call centers or funnel leads only to key partners, that’s a strategy that Amazon or Google, or anybody out there, might take advantage of by becoming the source of leads,” he said. “However, while Amazon is extremely ubiquitous – it’s all over the place and they have lots of reaches into people’s world – it’s not the end-all, be-all.”

"We just need to be, as an industry, cognizant of [potential threats to distribution] and make sure that we’re leveraging the same technologies that they do.” ~ @lrixford on Amazon's move into the industry and the real risk. https://t.co/QY5CR8Q7HV