Marketing and Advertising: Career and Education Opportunities in Jackson, Mississippi

Marketing and Advertising:
Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.

Jackson, Mississippi photo by Yassie

Jackson is situated in Hinds County, Mississippi. It has a population of over 173,861, which has shrunk by 5.6% in the past ten years. The cost of living index in Jackson, 83, is well below the national average. New single-family homes in Jackson cost $101,700 on average, which is well below the state average. In 2008, four hundred fifty-six new homes were built in Jackson, up from two hundred twenty-three the previous year.

The three big industries for women in Jackson are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and educational services. The average travel time to work is about 20 minutes. More than 27.1% of Jackson residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.2%, is higher than the state average.

The unemployment rate in Jackson is 9.2%, which is less than Mississippi's average of 9.5%.

The percentage of Jackson residents that are affiliated with a religious congregation, 55.4%, is more than both the national and state average. Bibleway Baptist Church, Saint Johns Missionary Baptist Church and Saint John Deliverance Temple Number 2 are some of the churches located in Jackson. The most common religious groups are the Southern Baptist Convention, the United Methodist Church and the Catholic Church.

Jackson is home to the Riverhills Country Club and the Colonial Country Club as well as Smith-Wills Stadium and Lefleurs Bluff State Park. Shopping malls in the area include North Terry Road Shopping Center, Northside Shopping Center and Northtown Village Shopping Center. Visitors to Jackson can choose from Days Inn-Coliseum, Econo Lodge and Regal Sales Office for temporary stays in the area.

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CAREERS WITHIN: Marketing and Advertising

Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.

Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.

Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.