Thibaut Mathieu started his career as an art director in an advertising agency, managing the "luxury" budgets such as Paco Rabanne and Cacharel.

Thibaut Mathieu then carried on as an AD in commercials producing companies as an employee before he became a founding partner of the Cake Films Company.

He has worked with established directors such as Bettina Rheims or David Lynch but he has also focused on the development of young French and foreign filmmakers on the French advertising market.Soon he was working on the design and art direction of films for brands such as Dior, Cartier, YSL, Trussardi.

In 2003, Thibaut Mathieu creates Cakedesign, a visual communication agency specialized in luxury and design. At this time he meets Philippe Starck who invited him to collaborate on many projects but in parallel he continues to develop his own activities for clients such as Baccarat, Kenzo Parfums or YSL Beauté.

The New Chic. AD. Rizzoli.14/12/2017Art direction and graphic design.A 240 pages coffee-table book showcasing an assortment of stunning interiors by 12 French designers shaping a new wave of Parisian style.

Cheval Blanc01/01/2017Concept, graphic design and production of brochures for the 2016-2017 Festive Season event series at resorts in Courchevel, St. Barth and Randheli.

Villa M15/09/2016Design and creation of the graphic identity and all communications resources for the launch of a Groupe Pasteur Mutualité concept space on tomorrow's healthcare and healthcare industry. In collaboration with Philippe Starck.

L'Orangerie01/06/2016Conception and realization of the visual identity for the new gastronomic restaurant of the George V hotel.

Logo, stationery, menus, website.

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Robert Four28/04/2016Art direction of the new film for Robert Four.

Directed by Audrey Mascina

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Panerai Power Reserve08/04/2016Concept and art direction of a 3D full movie using the metaphor of the endless energy of the city to illustrate the Panerai Power Reserve function.

Film director : Jan Brzeczkowski

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LVMH voeux 201601/01/2016Concept and art direction of the digital and motion greeting card for LVMH.

Réalisateur : Jan Brzeczkowski

Le Café de l'Homme14/12/2015Conception and realization of the visual identity for the new gastronomic restaurant designed by Gilles & Boissier.

Logo, stationery, menus, signage system, press release.

Photographer: Pierre Monetta

Le George08/10/2015Conception and realization of the visual identity for the new gastronomic restaurant of the George V hotel. Logo, stationery, menus, signage system, gran opening card, website.

Photographer : Clément Prats

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Habitat06/10/2015Concept and art direction of the films for the launch of the new Habitat 2015-2016 catalog.

Director: Roman Krassoulia

Vacheron Constantin30/09/2015Concept, art direction and graphic design of the new Vacheron Constantin book.This book tells in a highly documented way an uninterrupted history of 260 years devoted to watchmaking excellence.Through exclusive archives we travel in the universe of artistic crafts and exceptionnal creations.

Mathieu Pacaud Histoires01/09/2015Conception and realization of the visual identity for the Mathieu Pacaud's new gastronomic restaurant designed by Gilles & Boissier including Logo, stationery, menus, signage system, Press Release and website.

Vacheron Constantin24/08/2015Concept, art direction and graphic design of the Reference 57260 press release, the most complicated watch ever made by Vacheron Constantin.

Hexagone01/02/2015Conception and realization of the visual identity for the Mathieu Pacaud's new gastronomic restaurant designed by Gilles & Boissier including Logo, stationery, menus, signage system, Press Release and website.

Photographer : Jérôme Galland

Hexagone06/01/2015Art direction and realization of the new responsive website for Hexagone.www.hexagone-paris.com

Development : Immersive Garden

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LVMH20/12/2014Concept and art direction of the digital and motion greeting card for LVMH.

Réalisateur : Jan Brzeczkowski

Robert Four07/12/2014Conception and realization of the visual identity for the famous Aubusson rugs and tapestries manufacturer, Robert Four.

Logo, stationery, packaging, bags, brochures, signage system, etc.

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Habitat 06/10/2014Concept and art direction of the 6 films for the launch of the new Habitat 2014-2015 catalog.The films had to reflect the esthetics and poetry of the brand's philosophy " Living with design ".

Gilles & Boissier à AD intérieurs04/09/2014Art direction and graphic design of the Gilles & Boissier Brochure for the famous AD interieurs event in the Art Décoratif museum in Paris presenting our work in collaboration with the famous artist Christian Astuguevieille

photographer : Jérôme Galland

Oberflex04/09/2014Concept, art direction, graphic design and layout of the journal communicating on the latest news of Oberflex.

Photographer : Thomas Mailaender

Fondation Louis Vuitton01/09/2014Art direction and graphic lay out of the photographic book celebrating the opening of the Louis Vuitton Foundation building designed by Frank O Ghery.

Delsey31/07/2014Conception, art direction and making of the different communication tools for the launch of the new luggage line designed by Philippe Starck including the logo design, the art direction of the visuals, the design of the catalogue, the labels, PLV concept and the shop window display.

Photographer : Spela Kasal

Charles Zana08/07/2014Art direction and realization of the new responsive website for Charles Zana.www.zana.fr

Development : Hélori Lanos

Dior Les Parfums07/07/2014Concept, art direction and graphic design of the book: Dior Les parfumsThis book tells in a highly documented way the history of the great Dior perfumes.Through exclusive archives and expertise of the greatest olfactive journalist and critic, Chandler Burr, we travel in the universe of each fragrances.

Gilles et Boissier12/05/2014Art direction and realization of the new responsive website for Gilles & Boissier.www.gillesetboissier.com

Development : SAGER

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Johnnie Walker King George V18/04/2014Concept and art direction of the reveal film for the new King George V decanter.

Director: Matthieu RobertDOP : Arnaud Carney

Culture and10/04/2014Graphic conception of the visual identity for the new gallery dedicated to the french craft.Conception of the logo, of the different communication elements such as brochures, posters, signage, and cartels.

Hennessy father's day campaign01/04/2014Conception and art direction of the Hennessy father's day communication campaign.

Photographer: Serge Leblon

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Hennessy Paradis05/03/2014Concept and art direction of the reveal film for the new Paradis decanter designed by Ferruccio Laviani.

Tristan Auer31/01/2014Art direction and realization of the new responsive website for Tristan Auer.www.tristanauer.com

Development : SAGER

Okko hotels23/01/2014Conception and realization of the visual identity for the four star Hotel line OKKO designed by Patrick Norguet.Logo, stationery, packaging, bags, brochures, signage system, etc.

Photographer: Jérôme Galland

Tristant Auer08/01/2014Conception and realization of the new visual identity for the famous interior designer Tristan Auer. Logo, stationery, website.

Dior Glamour by Mark Shaw20/09/2013Concept, art direction and graphic design of the Dior Glamour By mark Shaw book.This book recounts the collaboration of the photographer Mark Shaw with Dior from 1952 to 1962.

Editorial direction : Catherine BonifassiPublisher : Rizzoli New York

Gilles & Boissier Oxymore#129/08/2013Art direction and graphic design of Oxymore, the Gilles & Boissier private edition brochure, presenting the new collection of furniture designed by the famous interior design duo.

photographer : Michael Paul

L'échappée belle10/06/2013Graphic conception of the visual identity for the exhibition "L' Echappée Belle" organized by La Société Anonyme inside the Grand Palais.Conception of the logo, the different communication elements such as brochures, posters, signage, cartels and website of the event.

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Hennessy VSOP by Chris Bangle27/03/2011Conception and art direction of the reveal film (in 3D in cinema) for the new VSOP flask designed by Chris Bangle.

Director: Jan BrzeczkowskiDOP : Arnaud Carney

Mc Donald's23/03/2011Graphic conception of the signage system and textual based graphic elements featured inside the new McDonald restaurant concept designed by Patrick Norguet.

Designer's Days 201123/03/2011Conception, art direction and graphic design of the visual identity and the communication of the designer?s days 2011 on "Conversations" posters, catalog, merchandising, invitations, press release.

Photographer: Julien Oppenheim

SPA Clarins23/03/2011Conception and realization of the logo and the visual identity for the Royal Monceau SPA by Clarins.The new palace SPA designed by Philippe Starck. Logo, stationery, packaging, bags, amenities, etc.

Rémi Tessier15/03/2011Art direction and graphic design of the private collection brochure. The ultimate furniture collection designed by Rémi Tessier.

Photographers: Tom Dobbie & Julien Oppenheim

JM Weston14/03/2011Conception and art direction of the visual identity of the JM Weston Foundation.

Hennessy VSOP NYX private collection14/03/2011Conception and art direction of the second VSOP Hennessy "Private collection". Design of the flask and label, art direction of the visuals, communication campaign.

Photographer : Bruno Dayan

Nahlin12/03/2011Concept, art direction and graphic design of the book tracing the history and rebirth of a mythical yacht.

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Johnnie Walker Platinum Label27/01/2011Conception and art direction of the reveal film for the new Johnnie Walker Platinum Label decanter.

Director: Matthieu RobertDOP : Arnaud Carney

Alhondiga Bilbao11/10/2010Communication campaign for the opening of the new cultural center of the city of Bilbao.

1/ Poster campaign for the grand public casting organized by the city to embody the future communication campaign.

2/ "Emotion" campaignPosters, press magazine

3/ "Revelation" campaignPosters, press magazine

Photographer : Julien Oppenheim

Le Royal Monceau24/03/2010Conception and realization of the logo and the new visual identity for the Royal Monceau.The new palace designed by Philippe Starck. Logo, stationery, packaging, bags, amenities, etc.

LA Organic19/03/2008Graphic conception of the visual identity and the packaging for the Amarilla de Ronda under the art direction of Philippe Starck.

Kenzo Power19/03/2008Concept, art direction and graphic design of the Kenzo Power new men fragrance press release.

Photos: Patrick Guedj

Georg Jensen11/04/2007Art direction and graphic design of the new Georg Jensen Living campaign.

Photographer: Adolfo FioriCreative director: Yann Siliec

Cristal Room23/03/2007Conception and realization of the visual identity of the Baccarat's restaurant in Paris and in Moscow designed by Philippe Starck.Logo, stationery, menus, signage system.

Designer's Days 200721/03/2007Conception, art direction and graphic design of the visual identity and the communication of the designer?s days 2011 on ?Conversations?Posters, catalog, merchandising, invitations, press release.

Photographer: Julien Oppenheim

Lancôme20/03/2007Concept, art direction and graphic design of Mystery Game make up collection designed by Gucci Westman Neville.

Cassina20/03/2007Art direction and graphic design of Privé collection brochure for Cassina. A new collection of furniture designed by Philippe Starck.

Kenzo Air01/03/2005Artistic direction and graphic design of the Kenzo Air perfume advertising campaign.

Photographer: Patrick Guedj

City of Venise21/03/2004An international competition for the city of Venice for the design of it's logo.Bringing together in the logo the essence of a lavish and flamboyant history and a future filled with promise. The lion of Venice designed as an engraving symbolizing the history, an asymmetrical composition turned towards the future.

Azzaro Couture14/03/2004Creating a new visual identity for the brand Azzaro Couture.Depicting the "chic" glamour of the 70's and the height of Azzaro.Expressed through its logo, its graphic charter and its catalogues.Creation of the concept : "Luxury is not ostentatious".