Twitter user Joe Vincent Castro tweeted "it's insane how much that guy looks like me", adding that his family are "giving me major sh*t" over the uncanny likeness.

Many Twitter users called for the company who made the t-shirt to be publicly shamed.

"Instead of focusing on the dude in the "eat sleep rape repeat" T-shirt at Coachella, why don't we figure out where that shirt came from?"

Speaking to Cosmopolitan UK, the UK Rape Crisis Center said that if the image is real, "it's deeply disturbing, and it is hard to understand what motivation someone would have for making or wearing a T-shirt like this".

"Rape is a terrifying and traumatic experience, which can have wide-ranging, often lifelong impacts on survivors, their families, friends and communities. There is no context in which this can be construed as funny."

if any of you come across a picture of a dude who looks JUST LIKE ME from coachella wearing a "eat sleep rape repeat" shirt ITS NOT ME.