London’s Notorious vegan JUNK FOOD SHOP

SOME CALL IT 'LEGENDARY', WE PREFER 'NOTORIOUS'

VX CHALLENGE!!!

We are doing another one but can you handle it?

6 MINUTES TO EAT A LEVEL 6 SPICY SUPERSIZE KEBAB WRAP OR PAY £6!It will set your pants on fire. You have been warned.

Challenge is on EVERY DAY! And we are probably running it until September!

————Rules: one person has to eat the entire supersize vegan kebab wrap in 6 minutes or less. The meal is free if you manage to finish the meal on time. if not, you'll be charged £6. Participants must agree to be filmed, photographed and appear on our Instagram / Facebook / Twitter and website. This promotion is only available in September 2019.

The shop is fab anyway and has a great supply of foods and cakes, but now that Vx are on UberEats there’s no stopping them! Myself and some colleagues put together an order for a Friday lunchtime and it was delicious to say the least. Glad we are not too far away and can get food delivered. Would definitely recommend!

— Sara H. on Facebook

Founded in King's Cross in 2010, Vx is London’s original one-stop shop for vegans. Vx, or V-cross as it’s known, is the culmination of years of hard work and dedication by its founder and staff.

Vx has always been about firsts. We were the first 100% vegan shop in london. We were the first outlet to stock many of the biggest vegan brands and to import many new products. We were the first all-vegan clothing line in the UK. We also made history being the first chain of vegan shops in the UK by opening a branch in Bristol (December 2015).

Our success is attributable to our founding ideology. Pioneering the idea that veganism doesn’t have to be unimaginative or limiting, our mission has always been a simple one: to promote a cruelty-free vegan lifestyle without sacrificing taste. Veganism should never be a brown rice and lentil hell or a flavourless penance. For us, the best way to ensure the masses adopt a cruelty-free way of life that eliminates the abuse and exploitation of our animal chums, is to offer people a seriously delicious alternative. We strive to give our customers a veganised version of the type of food we all grew up loving, as well as lovingly increasing their risk of developing diabetes, suffering strokes or, worse, acute sugar dependency.

Vx offers a full junk food menu featuring two sizes of kebabs, burgers, curry wurst and other disgustingly mouth-watering junk that will keep your bellies full and your waistline expanding. We are also huge importers of vegan goods from around the globe and boast an array of cheeses that are so cheese-like they confound and delight in equal measure. Sticky, sweet and awfully indulgent French patisserie rounds off Vx menu.

Update 1: We are now serving coffee and hot drinks! See our drinks menu below.

UPDATE 2: WE ARE NOW DELIVERING MOST OF OUR HOT FOOD AND CAKES THROUGH LONDON IN PARTNERSHIP WITH UBEREATS!

UPDATE 3: You can order and collect hot food through our website! We accept most major cards and it's really simple. Got to the Pick Up page, select the menu items you want, the time of collection, come to Vx and voila!

Iced with chocolate or vanilla, we also sometimes have special donuts like Oreo donuts or Black Forest donuts.

£2.80

£3.00

Cupcakes

If you like our cakes, you will love our cupcakes! Made by Ruby's Of London. Flavours vary every week.

£3.00

VARIOUS

••••••••••••••••••••

£2.99

SSOV Ice-cream

Vx has its own range of vegan ice cream under the Secret Society Of Vegans label! Made by the lovely Vx crew, the soya ice cream is available at Vx London and Vx Bristol. Small batches are produced on a regular basis and therefore we have got different flavours all the time.

£2.99

£3.00

Cream tea cakes

Filled with jam and soya whipped cream. It's something.

£3.00

£2.80

Salted Caramel Brownies

Made for us by the amazing guys at the Brighton Bakery, these Salted Caramel are one of the most popular items at Vx! Enough said!

£2.80

HOT DRINKSCOLD DRINKS

COFFEE

AMERICANO

Classic black coffee.

CAPPUCCINO

Double espresso and steamed milk foam.

DIRTY CHAI

Chai latte with a shot of espresso to keep you wired for the rest of the day.

ESPRESSO

The quintessential coffee preparation.

LATTE

Coffee drink made with espresso and steamed milk.

PEANUT BUTTER CUP LATTE

A coffee latte that tastes like peanut butter cup!

SPECULOOS LATTE

A coffee latte that tastes like Speculoos / Biscoff!

MOCHA

Like a latte but with some chocolate added to the mix.

HOT CHOCOLATE w/ Marshmallows

We can also add soya whipped cream if the marshmallow is not enough.

MINT CREME HOT CHOCOLATE

MInty hot chocolate with soya whipped cream and mint icing.

CHAI LATTE

Chai tea with steamed milk.

TEA

Various tea flavours are available.

ROIBOOS LATTE

We have some Roiboos tea powder that we can use with our coffee machine! It's great if you don't do caffeine but want a latte!

VX CRUSH

PEANUT BUTTER CRUSH

Crushed ice with coconut milk, caramel and peanut butter.

CARAMEL COFFEE CRUSH

Crushed ice with coconut milk, caramel and a shot or two of coffee!

CHAI CRUSH

Crushed ice with coconut milk, caramel and chai tea.

Vx has its own range of vegan ice cream under the Secret Society Of Vegans label!

Made by the lovely Vx crew, the soya ice cream is available at Vx London and Vx Bristol. Small batches are produced on a regular basis and therefore we have got different flavours all the time. Here's few examples of flavours that we have done so far:• Vego Caramel• Mint Chocolate with bits of vegan After Eight• Strawberry Marshmallow• Rum Coconut with raisins• Raspberry Coconut Muffin• Hazelnut Cookie Cream

What is the SSOV?

The acronym stands for Secret Society of Vegans. The SSOV is a clothing company owned by Rudy P. (Vx London / Vx Bristol), which began life many years ago as a means to fund the launch of Pogo Café (London’s first vegan café, 2004-2013). SSOV was created at a time when it was rare to see a cool vegan t-shirt. In fact, back then, most vegan kids just covered themselves in mud and leaves, or fashioned underwear from twigs and recycled rubbish, rather than wear anything uncool that might compromise their ethics. Besides Herbivore in the U.S. and a few other companies, virtually nobody was reppin’ the vegan message, and most vegan t-shirts offered in the UK / Europe were designed with a 70s hippie vibe. Something that, being raised in the hardcore punk scene, felt alienated and allergic to tie-dye, lava lamps, arbitrary cultural appropriation and free love, made Rudy feel completely alienated.

The concept behind veganism as 'secret society' originated from the idea that people value exclusivity. "By making it hard to join in, we will attract more people!" is a playful reverse psychology, essentially. It's also a joke about the vegan population being part of an arcane cult with esoteric rituals. Which we are. Shhhh. I’ve said too much, already. Run now, before it’s too late!

What's available at Vx London?

We offer a large selection of bags, t-shirts, badges, keyrings, stickers and hoodies. You can see the full range on our mail-order webstore,

MEET THE VX TEAM

SIMON

A man of few words but a man of actions, Simon is the go-to guy. You need a kebab wrap? He's there. Do you need a Peanut Butter Cup latte? He's there too. Do you want to know how Arsenal did last weekend? He's got the info.

RUDY

Opened the first vegan shop in London (Vx) in February 2010 but is also behind the first vegan merch company in the UK (circa 2005) called Secret Society Of Vegans. Original co-founder of the first vegan café in London (Pogo Café 2004-2013). Rudy became vegan in 2001 when he left France for England. He had been vegetarian since the early 90's. Yes, he's older than he looks. Rudy is a big mixed martial arts fan, a Urban Krav Maga instructor and trains Muay Thai boxing at Kings Cross' Urban Kings Gym. He has been straight edge forever and reckons that it's too late for him to start drinking now that he's over 40.

You can follow him on instagram (@veganshopkeeper) if you like pictures of dogs and internet memes.