Make your app free or paid

You can change your app cost from Paid to Free. But, once your app has been offered Free, if you want to permanently
charge for it, you need to create a new app with a new package name and set a price.

If you're interested in temporarily offering your apps for free or at a discounted price, consider the following:

Paid apps

On the Pricing & distribution page in your Play Console, enter a price

We'll use the price that you enter as the base for calculating market-specific prices. We'll convert your price to the local currency, add tax (in select countries) and apply locally relevant pricing patterns and valid exchange rates for the date on which you set the price for your app. You can manually refresh the price to ensure that the local price reflects the latest exchange rate.

The price that you enter will be used in all countries without local currency support.

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Setting up prices: same prices for multiple items

You can use pricing templates to set up or manage the same set of prices for multiple paid apps and in-app products. If you update a pricing template, all items linked to the template will use the template’s latest prices.

Add items to a pricing template

Enter a price. We'll use this price as the base for calculating market-specific prices. We'll convert your price to the local currency, add tax (in select countries) and apply locally relevant pricing patterns and valid exchange rates for the date on which you set the price for your app. You can manually refresh the price to ensure that the local price reflects the latest exchange rate. The price that you enter will be used in all countries without local currency support.

Choose whether you want to include tax in the price you entered. For example, if your default price is £9.99 and you want all prices in the UK market to be £9.99 (regardless of country-specific tax rates), select Price includes applicable tax. If you don't select this option, tax will be added onto your price by default. This means that we'll take your default price of £9.99 and add the applicable tax per country.

Review local prices

Select Create template

Go to the Linked items tab

In the Link in-app products and Link paid apps sections, select an app name. If you're linking in-app products, choose from the list of in-app products for that app

Select Link. When you've successfully linked an item, it will appear under the Linked items section

Refresh exchange rates within a pricing template

After you've created a pricing template, you can update local prices to use today's exchange rate and country-specific pricing patterns.

Remove items from a pricing template

Note. You won't be able to unlink any items that are on sale. You'll need to stop the sale or wait until the sale completes before you can make any changes to the template.

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Choosing distribution settings

If your apps include features for other Android devices or are eligible for additional programmes, you can choose to distribute your apps to these devices and/or programmes.

Near the top of your app's Pricing & distribution page, you'll see active icons for devices and programmes where you're distributing your app. To see how to distribute your app to a device or programme, click one of the icons.

For some devices and programmes, you may see the following status icons:

Your app is being reviewed

Your app has an issue or has been rejected

Specific devices and programmes

Android Wear

If your app includes Android Wear features, you can opt-in for potential inclusion in Android Wear collections on Google Play.

Android TV

Our team reviews apps for usability with a DPAD (apps) and Gamepad (games only) and other quality guidelines.

Android Auto

Before you can distribute your app to Android Auto, you need to accept the Android Auto terms and conditions available on your Pricing & distribution page. After you've accepted the terms and conditions, you can upload your Android Auto-enabled apps.

Your app will be reviewed for compliance with driver distraction guidelines. Until your app is approved, your app or app update won't be published to the Play Store.

Daydream

If you have built a stand-alone virtual reality app, you can opt in for potential inclusion to Daydream. Qualifying as a Daydream app will make it easier for Daydream users to discover your app on Google Play and allows your app to appear in Play Store VR.

Designed for Families

If your app is not primarily child-directed but is designed for kids and families, you can opt in for inclusion in the Designed for Families programme. The Google Play team reserves the right to disqualify content that appears inappropriate for families for any reason.

Managed Google Play

If you're a developer in the US or Canada and you want to distribute paid apps on managed Google Play, you can make your app available for bulk purchase and distribution to devices running managed Google Play.

To opt in, carefully review the terms and conditions and accept them before your app can be distributed to managed Google Play.

Tip

If you have free apps, there's no need to opt-in. Free apps are automatically available to devices running managed Google Play.

Google Play for Education

If you have an education app and want to reach more teachers and students, you can opt in for inclusion in the Educator recommended section of Google Play for Education.

The Contains ads label isn't meant to cover whether an app contains other kinds of commercial content, such as paid product placement or offers, to make in-app purchases or upgrades. If your app includes paid product placements, make sure that they comply with local laws.

Distribute apps outside Google Play

Distributing your apps through Google Play is non-exclusive; you may choose to distribute your applications through other channels as well. Keep in mind the version published in the store must comply with all Google Play policies.

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Payment

Payment will be issued to your bank account in the currency that matches your payments profile. You can't select the payment currency or receive payment in a currency other than the currency associated with your Google account or your domestic bank account.

On the orders page of your account, you'll see the currency the buyer paid. If the currency for the order doesn't match your payments profile, Google will convert the value to your currency. Payment for orders made in local currencies will follow your normal payment schedule.

Exchange rates

Google uses the exchange rate at the time the order is placed. You'll see the exchange rate in your order receipt for each app.

Refunds

Refunds will be issued in the same currency as the order and changes in exchange rates won't affect the refund amount. Any debits applied to your payments profile for chargebacks will use the exchange rate from when the order was placed.

Local currency support

When Google adds support for a new buyer currency in a country where you already distribute your app, we'll automatically generate a price for your app based on your app's default price, the current exchange rate and locally relevant pricing patterns.