Located in beautiful Florida, US.

Home of the world-famous University of Florida, its tech innovation hub and startup scene and of course the world-beating Gators! A fitting intellectual foundation for Perth’s world-beating technology and frameworks!

Dr. E. Ted Prince, Innovator, Thought Leader

Thought leader in behavioral finance, leadership, Financial Signature® and Cognitive Alpha investing™, innovator of new type of psychometric assessments, models and products, company founder, prolific writer of books and articles in US and China.

Buy Our Path-Breaking Books!

Bookswhich break the mould and which show the links between behavior, profitability, investment returns, valuation and business outcomes. Two more to come soon!