HBO CEO Richard Plepler speaks onstage during an Apple special event at the Yerba Buena Center for the Arts in San Francisco, Calif., March 9, 2015.

HBO CEO Richard Plepler speaks onstage during an Apple special event at the Yerba Buena Center for the Arts in San Francisco, Calif., March 9, 2015.Stephen Lam/Getty Images

Apple also announced that the price of Apple TV has decreased to $69 from $99. HBO Now will be available to Apple customers starting in April.

“Now, with the same simplicity as buying an app, customers can subscribe to HBO Now and instantly start viewing their favorite HBO programs as they air -- this is huge," Eddy Cue, Apple’s senior vice president of Internet Software and Services, said.