Elephant Conservation Privacy Policy

Privacy Policy (updated 7/31/14)

This Privacy Policy (the “Privacy
Policy”) governs all websites, web properties (e.g., widgets and
applications) and mobile applications (collectively the “Site”) owned
and controlled by Feld Entertainment, Inc. and its affiliates and
subsidiaries (“FEI” “we,” or “us”). This Privacy Policy specifies the
types of Personally Identifiable Information (as defined below) that we
gather while you are visiting the Site, as well as ways in which we
process and disseminate such Personally Identifiable Information.

Your privacy is important to us. We
comply with the privacy laws and regulations of the United States of
America and Canada. We make no representation that this Site is governed
by the laws of other nations, or that the Site or any part thereof is
appropriate or available for use in other jurisdictions. Individuals who
choose to access the Site do so on their own initiative and at their
own risk, and are responsible for complying with all local laws, rules
and regulations. By using this Site, visitors from outside of the United
States of America acknowledge that this Site is subject to U.S. laws
and regulations and waive any claims that may arise under their own
national laws.

We reserve the right to change, modify,
add, or remove provisions of this Privacy Policy. Any changes to this
Privacy Policy will be posted here, and we encourage you to check back
from time to time to ensure continuing familiarity with the most current
version of our Privacy Policy. You can determine whether the Privacy
Policy has been revised since your previous visit to the Site by
referring to the “Last Updated” legend at the top of this page.

Please read this Privacy Policy
carefully. Your use of this Site constitutes your acceptance to be bound
by this Privacy Policy without limitation, qualification or change. If
at any time you do not accept all the terms and conditions contained
herein, immediately discontinue use of this Site.

Information We CollectFEI
gathers two basic types of information through the Site:
“Non-Personally Identifiable Information” (or “Non-PII”) and “Personally
Identifiable Information" (or “PII”). Non-PII is aggregated
information, demographic information, IP addresses and any other
information that does not reveal your specific identity. PII is
information that identifies or can identify you as an individual (such
as residential address, telephone number, or billing information).

Non-Personally
Identifiable Information - When you visit and interact with the Site,
FEI and third parties with whom we have contracted to provide services
to us may collect Non-PII (for example, a catalog of the Site pages you
visit). Non-PII is anonymous and does not identify you personally.
Non-PII is generally collected through the Site from four different
sources: Internet protocol addresses and web logs; cookies; pixel tags
and other similar technologies; and other Non-PII that you voluntarily
provide (as explained below).

IP Protocol Addresses
and Web Logs - This Site's web servers automatically collect the
Internet Protocol (IP) addresses and log files of visitors. Your IP
address is an identifying number that is automatically assigned to your
computer by your Internet Service Provider (ISP). This number is
identified and logged automatically in our server log files whenever you
visit the Site, along with the time(s) of your visit(s) and the page(s)
that you visited. This information is collected in an aggregate form
only and does not contain any PII. We use your IP address, and the IP
addresses of all users, for purposes such as calculating Site usage
levels, helping diagnose problems with the Site's servers, and
administering the Site. Collecting IP addresses is standard practice on
the Internet and is done automatically by many websites.

Cookies - We and our
service providers may use a standard technology called a “cookie” to
collect information about how you use the Site. Cookies reside on your
computer and help the Site recognize your computer's browser as a
previous visitor. In addition, on occasion our Site may also set a
"session cookie" which helps us administer the Site. The session cookie
expires when you close your browser and does not retain any information
about you after it expires. If you do not want information collected
through the use of cookies, you should be able to modify your browser
preference to provide you with choices relating to cookies. For example,
if you use a standard browser, you should have the choice to accept all
cookies, to be notified when a cookie is set or to reject all cookies.
If you choose to reject cookies, you may be unable to use certain Site
services (e.g., those services that require you to log on to the Site in
order to participate). For more information on modifying your browser
preference, please refer to the documentation accompanying your browser.

Pixel Tags - We and
our service providers may also use so-called “pixel tags,” “web
beacons,” “clear GIFs” or similar means (collectively, “Pixel Tags”) in
connection with some Site pages and HTML-formatted email messages to,
among other things, compile aggregate statistics about Site usage and
response rates. A Pixel Tag is an electronic image, often a single pixel
(1x1), that is ordinarily not visible to Site visitors and may be
associated with cookies on the visitors' hard drives. Pixel Tags do not
contain any PII and allow us to count users who have visited certain
pages of the Site, to deliver branded services, and to help determine
the effectiveness of promotional or advertising campaigns. When used in
HTML-formatted email messages, Pixel Tags can tell the sender whether
and when an email has been opened.

Information You
Voluntarily Provide - We may also collect certain information (e.g.,
your geographic location, your genre preferences etc.) when you
voluntarily provide such information to us. When such information is not
combined with any PII, such information is considered to be Non-PII, as
it does not personally identify you or any other user. Additionally, we
may aggregate PII in a manner such that the end-product does not
personally identify you or any other user of the Site, for example, by
using PII to calculate the percentage of our users who have a particular
telephone area code. Such aggregate information is considered Non-PII
for purposes of this Policy.

Personally
Identifiable Information - You may use many features of this Site
without providing any PII. However, in order to take advantage of
particular opportunities made available through the Site (for example,
to access additional services provided by this Site such as concert
updates, chat room forums and/or personalized content, contests or
promotions) we may require that you furnish PII to us such as: your
name, postal address, telephone number, fax number email address, age,
gender, credit card number or other payment account number and
health-related information (for example, physically disabled seating
requests). Please keep in mind that you may also be providing PII when
you submit comments through chat rooms, forums, message boards or news
groups, although we do not collect or use PII from these sources. We
collect PII from you through the Site only when you voluntarily provide
it. When you provide PII, the information may be sent to and stored on
servers located in the United States of America.

How Information We Collect Is Used

Non-Personally
Identifiable Information - Because Non-PII does not personally identify
you, we may use such information for any purpose. For example, we may
use Non-PII to measure the number of visits, average time spent on the
Site and pages viewed as well as to diagnose problems with our servers
and to administer the Site. We may then use this information to analyze
and improve the features and functionality of this Site. We may use
non-PII information about you and other Site visitors on an aggregate
basis to sell and deliver advertising, promotions and content that we
believe will be of interest to you.In addition, we reserve the right
to share such Non-PII, which does not personally identify you, with
third parties, for any purpose. For example, we may share information
with advertisers or other third parties that are not part of the FEI
family on an aggregate or other basis that does not disclose any of your
PII.In some instances, we may combine Non-PII with PII (such as
embedding email addresses in cookies). If we do combine any Non-PII with
PII, the combined information will be treated as PII as long as it is
so combined. This “combined” PII is not shared with third parties,
except as described in this Policy.

Personally Identifiable Information

Site: We may use PII
you give us to better tailor your website experience to your interests,
and to show you content in which you may be interested and to display
the content according to your preferences. Your PII may also be shared
among FEI companies (in order to enhance your experience on other FEI
websites. To the extent we do so, we make sure that your PII receives
the same level of protection throughout all FEI websites. Please note
that such sharing may involve the collection use, storage, or disclosure
of PII outside the United States of America and Canada.

Communications: If you
choose to opt-in, we may use your PII to send you information about FEI
and its services as well as promotional material on behalf of some of
our affiliates, vendors or advertisers. If at any time you change your
mind and prefer to no longer receive such marketing communications from
us, please see the “Opt-In Policy” section below.

Administrative
Matters: FEI reserves the right to contact you in the event of a change
in the Site's Terms of Use and/or this Privacy Policy, or to notify you
of other administrative matters in connection with the Site (e.g.,
contacting you to facilitate, complete or confirm a transaction).
Because this information may be important to your use of the Site, you
may not opt-out of receiving such communications.

Fulfillment of
Requests: FEI may use your PII to fulfill the purpose for which such PII
was provided (e.g., to confirm your registration or fulfill your
purchase).

Facilitation of
Transactions: Please note that, at times, forms on the Site may be
pre-populated with your PII in order to facilitate a transaction between
you and FEI.

Internal Business
Purposes: We may also use your PII for our internal business purposes,
such as to target advertising, for data analysis, for audits and for
other internal purposes.

Shopping/Commercial
Services: This Site may offer merchandise and/or ticket purchase
services, which may be offered by us or by one of our e-commerce
vendors. To the extent the merchandise and/or ticket purchase services
are offered by one of our e-commerce vendors, such e-commerce vendors
will be collecting and using the PII you provide. For more information
regarding your transactions with our e-commerce vendors, please refer to
Section 4(b) below.To the extent FEI is the entity offering the
purchase services, when you make a purchase through the Site, we may
collect your credit card number or other payment account number (for
example, your PayPal account number), billing address and other
information related to such purchase (collectively, “Payment
Information”) from you. We will use the Payment Information that you
provide to bill you for your purchase and to fulfill your purchase. By
providing your Payment Information, you are authorizing us to give that
information to third parties as necessary to confirm and fulfill your
order (for example, to process your credit card or payment account
number and to send you products you have ordered).

Email This to a
Friend: The Site may allow you to forward certain items posted on Site
or links to Site features by email or Instant Messenger to other parties
who you believe may be interested. If you wish to use this feature, you
may provide us with such other party's email address or Instant
Messenger screen name so that we can facilitate your sending of such
message to such other party. To do so, any PII you provide in connection
with sending such other party the message, such as your name and your
email address or Instant Messenger screen name, will, of course, be
disclosed to such other party. While, due to technical restrictions, the
recipient's email address or Instant Messenger screen names may be
retained in our log files, we do not knowingly share it with third
parties and we do not use this PII for any purpose except to send this
message (unless the recipient has already consented to such use of
his/her PII).

Online
Surveys/Sweepstakes and Contests: From time to time, we conduct online
surveys and offer online sweepstakes or contests on the Site (each, a
“Promotion”), and we may collect PII in connection with the same. The
Promotion may be conducted by us or a third party service provider with
whom we contract. We may use your PII to contact you regarding your
Promotion entry, or to contact you if you win a Promotion (if
applicable). You should carefully review the rules, if any, of each
Promotion in which you participate through the Site, as they may contain
additional important information about FEI's use of your PII. To the
extent such rules conflict with this Privacy Policy, such rules will
govern that particular Promotion.

How Personally Identifiable Information We Collect Is Disclosed

Affiliate
Communications: If you choose to opt-in, we may share your PII among
other FEI companies (“FEI Affiliates”) so that FEI Affiliates may send
you announcements and notifications of events, products or services that
might be of interest to you. For further information, please see the
“Opt-In Policy” section below.

Third Party
Communications: If you choose to opt-in, we may also share your PII with
third parties to allow such third parties to send promotional
communications to you. For further information, please see the “Opt-In
Policy” section below.

FEI Service Providers:
We work with third parties who provide services including but not
limited to data analysis, order fulfillment, credit card processing and
other services of an administrative nature. If you use our services, we
reserve the right to share your PII with such third parties for the
purpose of enabling these third parties to provide such services. We
take reasonable steps to ensure these third parties treat PII in a
manner comparable to how we do so.

Public Forums and
Other Interactive Features: Please be aware that when you disclose PII
in a chat room, forum, message board or news groups on the Site, the
information may become public and accessible to all or a part of the
Site community, so it is important for you to exercise discretion and
appropriate caution when deciding to reveal PII in these areas. In
addition, when you choose to make a posting on such services, certain
PII may be available for other users to view. We urge you to exercise
discretion and caution when deciding to disclose your PII, or any other
information, on the Site. WE ARE NOT RESPONSIBLE FOR THE USE OF ANY PII
YOU VOLUNTARILY DISCLOSE THROUGH THE SITE VIA THESE FORUMS AND OTHER
INTERACTIVE FEATURES. Please note that we reserve the right, but have no
obligation, to republish content posted in a chat room, forum, message
board or news group (including any PII contained therein) as further set
forth in our Terms of Use Agreement.In the event that you encounter
any Site user who you believe is improperly collecting or using
information about you or other users, please visit our Help Page to send
us an email about such collection or use.

Online
Surveys/Sweepstakes and Contests: We reserve the right to share PII
collected in connection with Promotions with the third-party sponsors of
any such Promotions (irrespective of whether such Promotions are hosted
by us), or otherwise in accordance with the rules applicable to such
Promotion. You should carefully review the rules, if any, of each
Promotion in which you participate through the Site, as they may contain
additional important information about a sponsor's or other third
parties' use of your PII. To the extent such rules conflict with this
Privacy Policy, such rules will govern that particular Promotion.

Compliance With
Applicable Law: FEI may also access and disclose PII as needed to: (1)
comply with applicable laws; (2) respond to governmental inquiries or
requests; (3) comply with valid legal process; (4) protect the rights,
privacy, safety or property of FEI, Site visitors or the public; (5)
permit us to pursue available remedies or limit the damages that we may
sustain; and (6) enforce our Terms of Use or other published guidelines.

Assignment: We reserve
the right to transfer any and all information that we collect from
users of the Site to a third party in the event of any reorganization,
merger, sale, joint venture, assignment, transfer or other disposition
of all or any portion of FEI's business, assets or stock (including
without limitation in connection with any bankruptcy or similar
proceedings).

Collection of Information By Third Parties

Co-Branded Pages - We
may enter into relationships with “powered by” third-party vendors,
advertisers, sponsors, and co-branded sites (referred to here as
“co-branded pages”). These might include, for example, pages that share
our name and that of another entity. You should look for a specific
privacy policy on any such co-branded page. Any PII that you provide
when signing up at any co-branded page may be collected by, or shared
with, such third party and will be subject to the third party’s privacy
policy. We have no control over, and are not responsible for, the third
party’s use of your PII. You should check the websites for each such
third party for information regarding their privacy policies.

Transactions With
E-Commerce Vendors and Advertisers - When you provide PII to one of our
Site's e-commerce vendors or advertisers, this transaction will occur in
connection with the site of the e-commerce vendor or advertiser, not on
the Site, and, as such, the PII you provide is collected pursuant to
and controlled by the privacy policy of such e-commerce vendor or
advertiser. FEI is not responsible for such parties' privacy policies
and we encourage you to familiarize yourself with the applicable privacy
policy of the e-commerce site with which you transact business or to
contact the operator of such site for more information. Please be
aware that at times, at the request of or on behalf of our e-commerce
vendors or advertisers, FEI may “pre-populate” forms with your PII for
your review, and, if you so choose, for submission to such e-commerce
vendors or advertisers. Accordingly, we encourage you to review each
pre-populated form carefully before agreeing to submit your PII to
determine who is seeking to collect your information, and to familiarize
yourself with the applicable privacy policy governing use of any PII
collected about you.

Job Postings - If you
choose to respond to a job posting on the Site, you may be directed to a
third-party site (for example, a third-party site specializing in job
postings, such as Monster.com). Any PII you provide will be collected by
such third party and governed by the third party’s privacy policy. We
have no control over, and are not responsible or liable for, such third
party's use of your PII. Please consult such third party's privacy
policy for information regarding their privacy practices.The third
party collecting your PII will share such PII with FEI so that FEI can
review your information and, if applicable, respond to your query or job
application. Please note that FEI has no obligation to respond to all
queries or job applications submitted. Any PII that FEI receives from
such third party will be treated in accordance with this Privacy Policy.

Third Party
Advertising - The ads appearing on this Site are delivered to you by
third-party advertisers. Non-PII about your visits to this Site, such as
number of times you have viewed an ad, is used to serve ads to you. In
the course of serving advertisements to this Site, our third-party
advertisers may place or recognize a unique cookie on your browser.

Third Party Links -
The Site may contain links to third-party Internet websites, which are
not owned or operated by FEI. We provide such links only as a
convenience, and the inclusion of a link on the Site does not imply
endorsement of the linked site by FEI. If you provide any PII through
any such third-party website, your transaction will occur on such third
party's website (not the Site) and the PII you provide will be collected
by, and controlled by the privacy policy of, that third party. We are
not responsible for the privacy practices or the content of such
third-party websites, including such websites' use of any PII that you
provide to them. We strongly encourage you to become familiar with the
privacy practices of those sites.

PLEASE NOTE THAT THIS POLICY DOES NOT ADDRESS THE PRIVACY OR INFORMATION PRACTICES OF ANY THIRD PARTIES.

Opt-In Policy

FEI Communications -
When you supply FEI with PII, from time-to-time, in FEI's discretion,
you may be asked to indicate whether you are interested in receiving
information from us about special offers in connection with the Site,
FEI, FEI Affiliates, vendors or advertisers. If you do choose to opt-in
to receive such communications, we may, from time to time, send you
marketing communications. If at any time you change your mind and no
longer wish to receive marketing communications from us, you may opt-out
of such marketing communications by using the link provided in our
newsletters or commercial email messages to opt-out of receiving further
marketing communications from us. If you do submit a request to
opt-out, FEI will implement this change in a reasonable time frame.
Please be aware that your requested change will not be effective until
FEI implements such change, and such requests will be implemented only
in connection with your Site profile, and will not impact any
preferences you may have made to any other site controlled, owned or
operated by FEI or its affiliates.

Affiliate and Third
Party Communications - From time-to-time in FEI's discretion, you may be
provided with the opportunity to opt-in to receive offers directly from
FEI, FEI Affiliates and/or from third parties. If you do choose to
accept any such offer(s), any PII provided to FEI for such purposes may
be shared with FEI Affiliates and such third-parties, to allow FEI
Affiliates and/or such third parties to provide you with such offers. If
you change your mind and would prefer that we no longer share your PII
with FEI Affiliates and/or with third parties for their marketing
purposes, you may opt-out of such future sharing at any time by using
the “Ask a Question” tab on our Help Page, and specifying which choice
you are opting out from, provided however, you may not be able to opt
out of certain third party offers that are displayed on our Site.

Allowing FEI to share
PII with FEI Affiliates for their marketing purposes and/or Allowing FEI
to share PII with third-party companies for their marketing purposes -
Please note that if you opt-out as described above, (i) we will not be
able to remove your PII from the databases of affiliates or third
parties with which we have already shared your PII (i.e., to which we
have already provided your PII as of the date that we implement your
opt-out request), therefore you must contact such affiliates or third
parties directly in order to opt-out of further marketing communications
made directly from them or utilize the opt-out mechanisms set forth in
their respective privacy policies or marketing messages; and (ii) you
may still be presented new offers from FEI and/or FEI Affiliates or
third parties while you are within the Site, including offers from those
third parties which you have opted-out of receiving direct offers; but
in connection with each new offer within the Site you will have the
right not to accept such offers. In the event you receive an offer from a
third party through our Site, but choose not to accept it, your PII
will not be shared.

Use of This Site by Children -
The Site is not directed to individuals under the age of thirteen (13),
and we request that such individuals do not provide PII through the
Site. If a parent or guardian becomes aware that his or her child has
provided us with personally identifiable information without the parent
or guardian's consent by, for example, misrepresenting his or her age,
that parent or guardian should contact us at [email protected].
If FEI determines that it has collected personal information of
children under the age of 13, FEI will immediately delete such
information and any accounts believed to be held by children under 13.
Please see our Terms of Use for additional information regarding the use
of this Site by minors.

Accessing, Updating or Deleting Information Collected About You -
This Site also gives you the opportunity to modify or remove PII that
you have provided to us by way of this Site. You may do so by modifying
your password-protected registered user information on the Site. To the
extent that such information is stored in our databases, we will respond
to your changes as soon as reasonably possible, although please
understand that although this information, once deleted, is not
available on the Site, that information may remain stored indefinitely
in our backup and archival records. To the extent that such information
is not stored in our databases, we cannot always ensure that these
corrections or deletions will reach such other databases in a timely
manner. FEI retains PII for as long as reasonably necessary to deliver
the products or services for which the PII was provided.

Security of Your PII -
PII collected by FEI is stored on servers located in the United States
of America. FEI employs reasonable security measures consistent with
standard industry practice, for PII collected through this Site,
including physical, electronic and operational measures to maintain
security and prevent unauthorized access. While FEI takes all
appropriate steps to safeguard PII under our control, unfortunately, no
data transmission over the Internet or method of storing data can be
guaranteed to be 100% secure. As such, we cannot guarantee that PII
supplied by users will not be accessed on our servers, or intercepted
while being transmitted to us over the Internet. We assume no liability
for any damages you may suffer as a result of interception, alteration
or misuse of information during such transfers. If you have reason to
believe that there has been any breach of the security of the Site,
please contact us at [email protected].
Please remember that security of the username and password you create
when you register with the Site is your responsibility; we recommend
that you do not share them with anyone. If you share your username and
password, you are providing access to your PII. You will be responsible
for all uses of your registration, whether or not authorized by you. You
agree to immediately notify FEI of any unauthorized use of your
username or password.

Offline vs. Online practices -
Please note that this Privacy Policy applies solely to our online
information gathering and dissemination practices in connection with the
Site, and does not apply to any of our practices conducted offline.

Contacting FEI Regarding this Site - If you have any questions concerning this Policy, you may send them by email to our Privacy Officer at [email protected].Please
note that email communications will not necessarily be secure;
accordingly you should not include credit card information or other
sensitive information in your email correspondence with us. You must
send any official correspondence via postal mail to:Feld Entertainment, Inc.8607 Westwood Center DriveVienna, VA 22182Attention: Privacy Officer

Access to Your PII -
We appreciate your assistance in keeping your PII up to date and
accurate. You are entitled to access, verify, amend and/or correct your
PII collected by FEI. You are encouraged to contact our Privacy Officer
at [email protected],
or the above postal address to verify, correct or update your PII. If
you have a concern regarding the collection, use or disclosure of your
PII by FEI, please contact our Privacy Officer. Your concern will be
investigated and you will be notified as soon as possible of the outcome
of the investigation and any action required as a result.