FOR IMMEDIATE RELEASE - October 8, 2010 - Blue Buffalo Company, Ltd., recalls certain dry dog food because of possible excess Vitamin D that can affect the health of some dogs. The Blue Buffalo Company, Ltd., is recalling certain packages of its Wilderness Chicken, Basics Salmon and Large Breed Adult Chicken dry dog foods sold under the "BLUE" brand which have the potential to contain excessive levels of Vitamin D.

While Vitamin D is a beneficial component of these foods, the Company believes that these products may have levels of Vitamin D that are beyond the formula specifications, and has therefore chosen to withdraw them.

Dogs reacting to the higher levels of Vitamin D may show signs of lethargy or exhibit unusually frequent water consumption and urination. If your pet has consumed the recalled products and has these symptoms, please contact your veterinarian.

PRODUCT NAME:
Blue Basics Limited Ingredient Formula Salmon and Potato Recipe dry dog food SIZE:
24 lb PRODUCTION CODE DATES:
"Best If Used By AUG2111B"
"Best If Used By SEP2311P" &
"Best If Used By OCT2611P"

PRODUCT NAME:
Blue Life Protection Formula Natural Chicken & Brown Rice Recipe Large Breed Adult dog food SIZE:
30 lb PRODUCTION CODE DATES:
"Best If Used By SEP2211P"
"Best If Used By SEP2311P" &
"Best If Used By OCT2611P"

No other BLUE dry or can pet foods are involved in this recall, and only the specific code dates of these products are involved.

To date there have been 36 cases nationwide of dogs reported with symptoms consistent with elevated Vitamin D in their systems while feeding on these specific productions of the products. In all cases the symptoms have subsided upon discontinuing feeding these products, with no apparent long term health consequences.

Blue Buffalo learned of this potential condition in its products when it received reports of dogs diagnosed with high Vitamin D levels while feeding on the products from these specific production runs. On further investigation it was learned that a sequencing error had occurred at the supplier of the dry ingredients for these products. Immediately before producing the ingredients for these specific production runs, the supplier had run a product for another customer that contained a more potent form of Vitamin D used in chicken feeds. It is now believed that there was some level of carry over of this Vitamin D product into the ingredients for the specific manufacturing runs of the BLUE products, thereby increasing the Vitamin D activity to unacceptable levels in the Blue ingredients.

Consumers who have purchased any of the products being recalled are urged to return it to the place of purchase for a full refund. Consumers with questions may contact the company at 1-877-523-9114 from 8 AM to 8 PM Eastern Time or visit the Company web site at www.bluebuffalo.com/news9 for more information.