The BMW X1 Will Drive Cross Country Posting Pictures of Outdoor Places We Love. For Every Facebook Like, BMW Donates a $1.

Woodcliff Lake, NJ – August 23, 2012… BMW of North America today launched the ‘X1 Restore the Outdoors’ social media program in Seattle, WA which will run through September 10 in New York City. X1 Restore the Outdoors is a social good program that gives back to the outdoor places we love including parks, beaches, forests and recreational locations across the country.

The X1 will travel through the United States for two and half weeks, stopping at 12 predetermined locations. Drivers will take an Instagram photo at each stop and share it at the www.RestoretheOutdoors.com Facebook page. For every “Like” the photo receives, BMW will donate one dollar back to that location – up to $10,000 for each location. You give a like. BMW donates a buck.

“So many people want to give back to our local communities and help protect and restore our natural habitat, but either don’t have the time or don't know how best to contribute,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events. “With the X1Restore the Outdoors program and the help of our fans, we can give back to some of the places we love, with a simple ‘Like’.”

To be launched in the United States in Fall 2012, the all-new BMW X1 builds on the success of its first generation counterpart, offering drivers functionality, sporting ability, efficiency and comfort. Already globally successful, it is the first sub-compact Sport Activity Vehicle that blends the versatility and robustness of a BMW X model with a high level of agility and compact exterior dimensions. It is equipped with TwinPower Turbo technology and also offers the option of BMW Assist and BMW ConnectedDrive driver assistance systems.

$120K!. That's the best they could do?
That's peanuts for a company like BMW.
The one minute video that they put together to promote it must have cost them that much and they will get immense goodwill from all the associated promotions.

Common, open up the cheque book, BMW. This is a great cause.

Anyway, thanks for your contribution, however small it is. In these times of financial constraints, our national and regional parks can certainly use this.

$120K!. That's the best they could do?
That's peanuts for a company like BMW.
The one minute video that they put together to promote it must have cost them that much and they will get immense goodwill from all the associated promotions.

Common, open up the cheque book, BMW. This is a great cause.

Anyway, thanks for your contribution, however small it is. In these times of financial constraints, our national and regional parks can certainly use this.

$120K!. That's the best they could do?
That's peanuts for a company like BMW.
The one minute video that they put together to promote it must have cost them that much and they will get immense goodwill from all the associated promotions.

Common, open up the cheque book, BMW. This is a great cause.

Anyway, thanks for your contribution, however small it is. In these times of financial constraints, our national and regional parks can certainly use this.

$120k is the baseline. There seems to be no limit.

If they make it too much then no one will feel the need to participate.

BMW wants to exploit the troubled forests of America for pecuniary gain.