DirecTV, NFL ink 5-year, $3.5B Sunday programming deal

CarolynPritchard

SAN FRANCISCO (CBS.MW) -- DirecTV
DTV, -0.83%
said late Monday that it had signed a 5-year, $3.5 billion agreement with the National Football League to extend and expand the company's exclusive right to carry "NFL Sunday Ticket." The new agreement gives DirecTV the right to develop and expand the "NFL Sunday Ticket" package, as well as introduce new features, interactive services and expanded programming for the show's subscribers. According to a statement, DirecTV is also allowed to develop and distribute, for the first time, enhanced and exclusive versions of NFL postseason games, including the Super Bowl. DirecTV will continue to have exclusive multichannel television rights to air "NFL Sunday Ticket" games through the 2010 season. Also as part of the agreement, DirecTV extended its carriage agreement with NFL Network, the year-round television programming service fully dedicated to the NFL.

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