The Sky’s IP video announcement is part of a larger shift in meeting customers’ expectations for TV

Sky, the European pay-TV broadcaster, which has traditionally relied mainly on DTH distribution, announced plans at the end of January 2017 to deliver its Sky Q pay-TV service to some subscribers solely over IP.&nbsp;This comment discusses the likely impact on Sky's performance, the impact of a move to IP delivery on services and consumption, and the long-term impact on the shape of paid-for video propositions.

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