If you believe that cryptocurrencies could play a larger role in your established business model, then a reverse ICO might be the answer. I’ve just come off completing one of the biggest and highly successful reverse ICOs for empowr.com by converting their existing digital currency solution being used within their existing site and re-launching it over to blockchain-based cryptocurrency solution listed on exchanges as EMPR.

You are probably familiar with ICOs by now. These are essentially kick-starter style events being made by cryptocurrency or blockchain-based solutions and looking to raise the initial funding for the creation of their solution and establish a cryptocurrency that is going to power their platform. Ethereum and EOS are perfect examples of a standard ICO along with thousands of others that have launched in the past two years. There are thousands scheduled to launch and despite the devaluation of many key cryptocurrencies, we still have not seen a drop in the number of ICOs nor have we seen a drop in the success in these ICOs to raise funds.

Reverse ICOs are different because they are being launched by an existing business with an established business model and history. There are several examples of reverse ICOs launched successfully by Kik, OmiseGo (OMG) and Empower.com. These types of ICOs tend to even more effective than standard ICOs. Many are over and done as quickly as they start. Due to the established business capability and the deeper understanding of how crypto and blockchain is going to be incorporated into their business model makes investment in these reverse ICOs a no brainer.

Many of these reverse ICOs also tend to be some of the most stable coins on offer and usually do not fly and sink along with the major cryptos like Bitcoin and Ethereum. So, if you believe that your business can benefit from adding blockchain functionality to your operations, or offering cryptocurrencies along side your fiat transaction capabilities, then a reverse ICO might be something to consider.

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Craig has over 25 years of Technology Consulting experience including 10 years in Project Leadership roles. He has extensive background working with large scale, high-profile systems integration and development projects that span a customer’s organization, and experience designing robust solutions that bring together multiple platforms from Intel to Unix to Mainframe technologies with the Internet.