If you're an indie retailer, you know the struggles we face - competition, costs, and playing field slanted against us. The goal of this blog is to slant the field a little bit back in our direction.

Monday, January 26, 2009

Are You Real Real or Just Fake Real?

I watched an interesting video this morning. Great way to start the day. It's from the TED Conference. For those of you that don't know TED, TED is a conference of really smart people, way smarter than me, doing really cool, mind-blowing presentations, usually 15 minutes or less.

Joseph Pine did a presentation on "what consumers want" that was quite eye-opening. He led us through the evolution of the marketplace from commodities to goods to services to experiences.

Then he blew me away with a simple graph about authenticity. Is your business authentic? That's what customers really want - authentic experiences. Of course, there are degrees to authenticity. Fake Fake, Fake Real, Real Fake, and Real Real.

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Phil Wrzesinski

A Little About Me

I am an independent retailer. There. I said it. There is no twelve-step group for crazy people like us. We have to help each other. Fortunately, that's my favorite thing to do.

I have a simple mantra - Have fun helping others! That's why I'm here. I'm taking everything I'm learning about retail and sharing it with you.

I am a lifelong learner, always wanting to expand my horizons. I love deep conversations. I love people who challenge me with smart, well-organized thoughts and arguments and ideas. I love to look at how people act and react and interact with others.

If you also love to learn and grow and have some fun along the way, I'm pretty sure we'll get along well and enjoy this journey together.