What Do We Cover

Pay Per Click (PPC) advertising campaigns are a great way to increase traffic to your website, however with the increase in competitiveness across the web, the lack of a strong strategy/campaign can result in blowing your budget on wasted traffic before you’ve got started!

We offer two types of courses that are tailored to the individuals involved based on their current knowledge/experience and also to fall in line with the level you wish to achieve.

Beginner

The beginner PPC training is designed for those new or relatively new to the world of pay per click advertising. In this course, we aim to give you a level of training that will provide you and your internal team the fundamental knowledge required to set-up and maintain a successful PPC campaign.he beginner PPC training is designed for those new or relatively new to the world of pay per click advertising. In this course, we aim to give you a level of training that will provide you and your internal team the fundamental knowledge required to set-up and maintain a successful PPC campaign.

Who should attend?

Attendees should ideally be competent with using the web in general. For those who fall in to the “Digitally Illiterate” group, you’ll most likely find the training a little too hard to grasp. The training is aimed at those within your business who will be confident & competent enough to handle a significant amount of new information, and for those who will head up the management of the PPC campaigns moving forward. For team training, up to 10 people can attend one session.

How will I benefit?

Learn how to save time & money by running cost efficient, targeted campaigns

Refine & energise your marketing strategy to cope in the digital age

Gain knowledge necessary to begin your career in digital marketing should that be what you want to achieve

Learn how to drive new revenue in to your business

What will I learn?

By the end of the course, you will be able to cover:

Setting up a PPC campaign

Gain knowledge of the “Long Tail of Marketing” and how niche search terms can allow you to ensure your conversion rate is maximised

User Experience (UX) and how the customer journey/experience drives conversions

Understand the importance of using landing pages in campaigns

Using Google Analytics to ensure your campaigns are working efficiently within your budget

Analysing the competitor landscape from a PPC perspective

Intermediate/Advanced

The Intermediate/Advanced course is designed for those whom are already competent in the world of Adwords and who have the ability to set up & manage Pay Per Click campaigns. In this course, we aim to give advanced training in the intricacies of Google Adwords to allow you to drive more traffic and higher conversions through your campaigns. Our career professionals have given insight that has drastically changed the fortunes of companies across the UK & Europe.

Who should attend?

This course is intended for either for those with experience in Adwords having set up & managed their online campaigns for a significant time or for online marketing professionals looking to upskill & keep up to date with the latest trends. The course should be for those who have a strong knowledge of running successful campaigns but are however looking to improve on efficiency & maximise their return on investment. For team training, up to 6 people can attend the advanced training sessions.

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