areas of expertise

We understand that every business is unique. Your public relations strategy has to be just as unique. There is no copy and pasting when it comes to PR strategy. Depending on your work and your goals, we can pick and choose what you need to build the ideal communications strategy.

DIY branding package

Think you might be able to do the whole branding thing on your own if only you had some guidance + instruction along the way? We offer a DIY branding course, where you get all the information and tools you need to create a bold brand on your own. Perfect for the small business owner or savvy entrepreneur, this is the most cost effective way to brand your business with a small one-time payment and the ability to do most of the work on your own. Check out more information about this option HERE!

comprehensive communications package

A comprehensive communications package includes a Strategic Planning Consultation, Public Relations Strategy Development, Media Relations, Marketing, and any other services deemed necessary to carry out the determined plan to fit your company’s needs. This is the one stop shop option for a business looking to start a PR/marketing program and cover all their bases. A comprehensive communications package can be launched in 6 months and then transition to an ongoing upkeep maintenance PR package after that.

media relations

outreach to writers + editors

secure placement in targeted publications

social media

creating + implementing strategy

build a fan base who is interested in what you have to say

event planning

creation + sponsorship

a great event can go far when it comes to promoting a brand- doing it well is important

content creation

writing + editing

website, blog, brochure, you name it– content is key and we can make sure your copy is clear + consistent

other services

When most people think of public relations, they think of pitching media. Media relations is a huge part of it, but there is so much more that you can do besides that. Take a look at some of the aspects that go into a successful communications strategy.

Developing a successful public relations/communications strategy is a fundamental first step if you are considering promoting your business. A strategic plan can be a stand alone project for you to then work with on your own, or can be combined with other services we offer and be implemented by pollinaPR. We will analyze your business and objectives and determine the best, personalized plan of action for you. This is typically a one month project, but can be expedited if need be.

Building and cultivating relationships on behalf of your business is our specialty. We can provide basic media relations for 6 months or 12 months, and either option can be renewed for an ongoing period. The six month option includes the creation of up to 3 press releases and the 12 month option includes up to 6 press releases, along with all distribution and follow up necessary to ensure that your news stays in the public eye.

We can develop a social media strategy, complete with day by day content calendars, that can be carried out internally within your organization, or we can provide ongoing social media management and handle the day to day of the social media channels. Blog strategy and blog content creation are options as well. Developing strategy will include one initial meeting to go over goals and objectives, background of the company, and gathering of information; then the creation of a draft content calendar will take place over a course of two weeks, where we will then meet again (this can be over the phone) to go over final details and get any additional information we may need to update and finalize the plan. The entire process is completed in such a way that you can launch your social media accounts within one month from the start of the project.

Newsletters, website copy, blog posts, branded collateral or any other written material, we can help create the content you need to spread your message. pollinaPR can aid on a one-time project or with ongoing writing needs, consistently updating copy and making sure that your materials are always current, cohesive, and cover everything you want to say.

We can customize an event specifically to your needs and manage it from conception to execution to ensure everything goes off without a hitch. We can facilitate partnerships and sponsorships with other likeminded brands to make the event even more spectacular.