Lippman Connects President and Founder Sam Lippman kicked off the Exhibition and Convention Executives Forum with his take on the top challenges for the current state of the industry — including audience attendance and proving exhibitor ROI.

John Barrett, executive director of The Worldwide Cleaning Industry Association, stressed the importance of developing and maintaining trust through partnerships and acquisitions during his ECEF keynote.

What’s the common denominator in the perception of large and small cities as desirable places to live, work, or visit as a tourist or attendee? It’s their vibrancy, according to one destination-branding firm, which has found a new way to measure just that.

The European Society for Radiotherapy and Oncology didn’t want to be a victim of its own success. So it spun a brand-new, smaller, and more targeted event out of its annual congress, in collaboration with its host destination.

What’s included?

Earn & Learn
Maintain your professional certifications with our industry-leading content for CMP and CASE in one convenient location.

30+ PCMA Webinars On Demand
Get the latest on technology, marketing, “how tos” and trends to push your events to the next level.

Checklists and Templates
From Risk Management, to room sets, PCMA provides you with the resources you need to get the job done.

Not available for purchase at this time

This course is currently not available for purchase. Please check back soon!

CASE Online Course

What is CASE?

The Certified Association Sales Executive 10 module online course is an interactive, self-paced, certificate course that fills your knowledge gaps, builds your business acumen and teaches you how to become an association mastermind. Discover how to anticipate the needs of your clients and be perceived as a partner, not just a vendor.

What’s Included?

Each of the first 9 modules features a self-assessment quiz to test your knowledge and ensure you have retained the course material

Modules 2-10 lead you through the steps to build an effective Account Plan for a client of your choosing; through research exercises and a SWOT Analysis you’ll identify opportunities on how you can best partner with your customers in the future

The course culminates with you presenting your strategic solutions to your target client and then guides you through a goal setting exercise you can apply to your future endeavors

Business Event Bootcamp

Take the next step to becoming an Event Producing rock star!

The strategies critical to keep business events vibrant, compelling and successful are constantly changing. Enter, the PCMA Business Event Bootcamp.

This online and self-paced event course is designed to give you and/or your team unlimited access to the latest trends and critical information for successful event planning.

Earn approved CE toward your CMP and CAE

Each module can be purchased separately for a customized learning program

Cost effective solution, built for your busy schedule

How can a team benefit?

Some corporations or associations don’t have the luxury of in house training that keeps their teams up on the latest success strategies for events. What happens after training is just as important as what happens during training.

Each module in the Business Event Bootcamp training program comes with a facilitator’s guide for team leaders. This guide is designed to help you navigate your team through each lesson and reinforce learning in the days and weeks following the training courses. Within each guide, you’ll have access to practical activities, reflection questions, and tools to take your team deeper into the course content and facilitate on-going conversations on the topics covered.