If you’re using deep links for your app, you know two things about them: deep links give users a better experience when they already have your app, and a worse one when they don’t.

Now you can fix this busted UX. Tapstream’s Deferred Deep Linking lets you deep-link all of your users, including ones that don’t yet have your app.

Using Tapstream’s attribution engine, Deferred Deep Linking stores the user’s intended in-app destination before sending them to the App Store. When they run the app for the first time, Deferred Deep Linking recognizes the user and redirects them to the intended deep link.