Rupali Pruthi

Union Government on 15 December 2016 launched Lucky Grahak Yojana and Digi Dhan Vyapar Yojana to promote digital payments in the country.

These schemes are aimed at increasing the overall transparency in the economy and removing the influence of cash on the political and economic system.

Key Highlights of both schemes• Under these schemes, government will be giving cash awards to consumers and merchants who utilize digital payment instruments for personal consumption expenditures. • The National Payment Corporation of India (NPCI) will be the implementing agency of these schemes. • The primary aim of these schemes is to incentivize digital transactions so that electronic payments are adopted by all sections of the society, especially the poor and the middle class. • It has been designed keeping in mind all sections of the society and their usage patterns.• The schemes will become operational with the first draw on 25 December 2016 and will lead up to a Mega Draw on Babasaheb Ambedkar Jayanti on 14 April 2017.

Lucky Grahak Yojana (Consumers)• Under this scheme, government will offer daily reward of Rs 1000 that will be given to 15000 lucky consumers for a period of 100 days.• Consumers, who use the alternate modes of digital payments, will be awarded with the weekly prizes of Rs 1 lakh, Rs 10000 and Rs 5000.• This will include all forms of transactions- UPI, USSD, AEPS and RuPay Cards but will exclude transactions through Private Credit Cards and Digital Wallets.

Digi Dhan Vyapar Yojana (Merchants)• Under this scheme, the government will award prizes to merchants for all digital transactions conducted at merchant establishments.• They will be awarded with the weekly prizes of Rs 50000, Rs 5000 and Rs 2500

Mega Draw on 14 April 2017• The Union Government on 14 April 2017 will announce three mega prizes Rs 1 crore, Rs 50 lakh, Rs 25 lakh for consumers for digital transactions that are held between 8 November 2016- 13 April 2017.• It will also announce three mega prizes of Rs 50 lakh, Rs 25 lakh, Rs 12 lakh for merchants for digital transactions between 8 November 2016 to 13 April 2017.• The winners will be shortlisted through a random draw of the eligible transaction IDs by a software that is especially being developed by NPCI for this purpose. • The estimated expenditure on the first phase of the scheme is around Rs 340 Crores.

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