He continues to appear on presidential straw polls. Now he is taking on politically correct culture and the bullies of the public realm. That would be Rick Santorum, CEO of the independent EchoLight Studios, which have already produced significant films that support faith and family values. Like Glenn Beck, Mr. Santorum has joined a growing group of feisty media folk who are bypassing Hollywood, and heading straight for the grassroots with their work.

Religious freedom is at stake here, he says. And commercial theaters are an afterthought.

On Friday, Mr. Santorum will be in a San Diego church for the free premiere of “One Generation Away,” a documentary produced with the Freedom of Conscience Defense Fund meant to persuade Americans that their religious freedom is fading, particularly in the politically correct realm. Mr. Santorum, Hobby Lobby founder Mike Green, Family Research Council president Tony Perkins and Mike Huckabee are among those appearing in the project.

“When is the lawsuit going to happen that will force us to go to Arlington National Cemetery and force us to take down every cross?” Mr. Huckabee asks.

“It is time to stand up and fight for your right to practice your faith and bring morality to the public square,” the film trailer declares.

What is significant is that a six-minute preview video has been distributed to 3,000 clergy, religious leaders and churches - many which have high tech media facilities which could properly screen a feature length film. Even the Hollywood Reporter has taken notice.

It is all “a new exhibition strategy whereby movies will screen at churches instead of theaters,” says analyst Paul Bond.