Breast enhancement (augmentation mammaplasty), also often called “breast implants” is a plastic surgery operation that has been regularly carried out in the USA since the 1980s. Now, more and more women are deciding to change the sizes and contour of their breasts with saline or silicone implants. According to statistics accumulated by the American Society of Plastic Surgeons, the level of popularity of the operation increased by virtually 40 percent between 2000 and 2010. Nowadays, about 300,000 women get breast implants in the United States every year. Why Do Women Seek Breast Augmentation? Women trust breast implants to enhance their appearance in ways that help increase their self esteem or make them feel less self-conscious. Here are some typical cosmetic concerns female clients are often seeking to improve: Breasts that have failed to develop to the chosen cup size after puberty A bottom heavy figure that could be balanced out and made more hourglass shaped with a larger