"It is incredible the quantity of good that may be done in a country by a single man who will make a business of it."

-- Benjamin Franklin, in a letter to the Count de Campomanes, an eminent Spanish statesman and writer, June 5, 1784

About VMI

Viguerie Marketing Insitute™ (VMI) is the newest division of Richard Viguerie's direct marketing agency, American Target Advertising, Inc., located in Manassas, Virginia. We are dedicated to training a new generation of conservative, freedom-loving Americans in tested-and-proven marketing and campaign methods, including those pioneered by Mr. Viguerie, the "funding father of the conservative movement," in a career spanning some 48 years. VMI empowers America's grassroots to spread freedom and restore the constitutional principles of limited government that propelled our nation to greatness.

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Testimonials

“Richard Viguerie is simply the best! He and his talented staff enabled us to set fundraising records that helped carry us to victory last November.”Hon. Ken Cuccinelli Virginia Attorney General

“… an innovative fund-raiser.”The New York Times, August 11, 2003

“One of the creators of the modern conservative movement,”The Nation, February 14, 2008

"The father of political DM [direct marketing]."Direct Magazine, June 1, 2008

"Probably the grandfather of the new media." Christopher Ruddy, CEO of NewsMax

“Made it all possible . . . for conservatives” The AFL-CIO News

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Faculty

Richard Viguerie - Richard Viguerie is chairman of The Viguerie Marketing Institute™, a division of his Virginia-based marketing agency American Target Advertising. Viguerie helped build the modern conservative movement, mailing more than 3 billion letters and helping raise over $7 billion since 1965 for pro-freedom groups and causes.

Rebecca Hagelin - Rebecca Hagelin is the President and CEO of Rebecca Hagelin Communications and Marketing, LLC.

Ben Hart - Ben Hart served as President of Richard Viguerie’s American Target Advertising from 1999 to 2004, now serves as Senior Advisor there. He also runs an Internet marketing consulting firm and an online marketing training school.

Diana Bannister - Diana Banister serves as the Vice President and Partner of Shirley & Banister Public Affairs (SBPA), where she has been since 1997.

Eric Nielsen - Eric Nielsen was Youth Coordinator for the successful Ken Cuccinelli for Attorney General of Virginia campaign in 2009.

Gary Meredith - For three decades Gary Meredith has provided marketing strategies and creative direction for some of the nation’s leading non-profit and commercial organizations. Meredith currently serves as the Senior Vice President of Marketing and Development at American Target Advertising, Inc.

Mark J. Fitzgibbons - Mark J. Fitzgibbons is President of Corporate and Legal Affairs for American Target Advertising. Since 1993, Mr. Fitzgibbons has litigated constitutional cases and battled excessive and unreasonable government regulation of the direct marketing industry.