Category: Personal thoughts

Christmas greetings from Ireland Well it’s that time of the year again, the madness of Christmas is in full swing. This holiday is all about the joy of friends and family. Just keep telling yourself that when they begin to drive you insane! 🙂 On a serious note, there are…

Are we victims of our own stupidity? Hell yes! In the minds of the consumer, particularly the new consumer, hearing well has become all about the product and not about the process. We as a profession internationally are responsible for this state of affairs. Our marketing strategy and business model…

HearBuy 2013 So I enjoyed my first ever public speaking experience. Or at least my first ever public speaking experience in the context that it was. It was excellent to meet such a broad and diverse set of Independent Hearing Healthcare Practice owners. The presentation involved some great questions and…

What exactly are you doing in your consultation? By Geoffrey Cooling I have been quiet of late, although August is a traditionally quiet month, it has been very busy for me. Business travelling, training and a week off ensured that my attention has been elsewhere. One of my trips involved…

What if a new disruptive player introduced unbundling as a business model? By Geoffrey Cooling I had a very interesting conversation with an Optician recently. His wife, a qualified Optician is entering her second year in the Audiology F.D.S.C. He is now considering adding the service to his…

I have a favour to ask. Before you get too worried I’d just like to say that it’s not too difficult I think. It involves clicking on something once a day up to August 23rd if and when you’re online. Let me explain. I don’t know if you’ve heard of…

Is there lessons we can learn from the Intricon-HI initiative? By Geoffrey Cooling Holly Hosford-Dunn wrote an interesting article recently (IntriCon + HI HealthInnovation: How’s That Workin’ Out?) that appeared to show that the relationship was not exceptionally profitable. There was a lot of fear, hysteria and in some cases down right…

When times are difficult, or if you have a difficult experience, you need some perspective By Geoffrey Cooling As a business owner, you have the full responsibility for your business. This can be a difficult and stressful enough position when the times are good. it is even more difficult when…

Here we are finished our preparations, the stuffing stuffed and vegetables are prepped. We are settling in to a quiet evening with some TV. I hope that your Christmas is joyous, warm and peaceful. May you receive what you need, both you and your family. Regards Geoff

By Geoffrey Cooling In recent days there has been great tragedy, incidents in both China and America. Tragedies and misfortune are difficult things no matter the scale. Tragedies involving children have deep impact on everybody, tragedies on the scale of recent days are stunning to us. Attacks on children are…