Abstract : The performance potential of a room temperature magnetic heat pump utilizing Gadolinium and operating on an Ericsson Cycle was investigated at magnetic flux densities of 2 and 7-Tesla which represent the upper limits of conventional and superconducting electromagnetics, respectively. At a coefficient of performance of 5, a 7-Tesla system would provide a cooling capacity of at best 1200 BTU per hour per pound of Gadolinium while a 2-Tesla system would operate at approximately 130 BTU per hour per pound of Gadolinium. Magnetic circuit efficiency was not determined but must be high (95-percent or better) in order for the magnetic heat pump performance to compete with conventional cooling systems. It is unlikely the magnetic heat pump investigated could approach the performance and compactness of the conventional cooling systems unless field strengths much greater than 7-Tesla are possible. (Author)