Coke for the holidays

Calling all Coca-Cola fans! It's a tradition in England for the Holiday Coke truck to drive around, while calling out 'Holidays Are Coming' and handing out free product. But this year, to build even more excitement, Coke is giving fans a chance to win the ultimate Coke-xperience...a night in a fully decked out Coca-Cola sleeper truck. By adding new ornaments (the sleepover) to the tree (the truck), Coke is reinventing it's holiday tradition into a more immersive experience.