New Product Placement Technology

I have always enjoyed seeing brands and products in T.V. shows or movies. For me and for many others it allows us to have a more in depth connection with the characters and makes the atmosphere more realistic. It gives me “I drink that” or “I have that” moment and brings the show in to a more relatable level. And MirriAd has made a product that makes product placement easy for the new “skip generation” as they up it regarding the new age of DVR and fast-forwarding pass ads T.V viewing.

MirriAd latest digital product placement tool allows brands to optimize their awareness in a new and exciting way with endless possibilities. Brands can now switch in and out of product placement spots at the drop of a dime. MirriAd established this product to help brands cope with the new form of T.V watching (fast forwarding or skipping the commercials).

There are a few reasons I find this exciting. While still just in the mist of production, only the more legendary brands will be able to take advantage of this product. But I believe that with the internet providing more and more entertainment content. And with new internet marketing clients’, following systems and marketers will be able to place the right products to the appropriate targets. With Face Book and others gaining information of brands people like this will be the inevitable. It’s also interesting to see that almost anything can be added, a sign in the background or the label of a shirt, shit! They can even switch out a whole car; making product placement almost endless with endless types of products or even messages. This is also great for global and international opportunities for example the United States selling a lot of entertainment (T.V Show, Movies etc…) to the rest of the world. This product placement tool could allow for deep customization of products display, allowing for more localized or better known products to be placed to the directed audience. This could even be used seasonally to promote certain products or even services. As you can see the combinations are endless.

What do you think? Does product placement bother you? Do you have any ideas how to use this new technology? How do you think this will change the way you watch T.V.?