Political

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Reach Beyond the Handshake

Elections aren’t just won on the stump anymore; they’re influenced by candidates who understand how to target their messages to the right potential voters. Using our advanced advertising tools, you can plan efficient TV advertising schedules that reach your most important potential voters. You can deliver your message based on audience characteristics like how likely they are to vote or support certain platforms.

Follow the Data

A key advantage for Comcast Spotlight advertisers is access to an array of data-informed advertising products. We create addressable audience segments using proprietary, de-identified viewership data in addition to third-party data from a number of sources – including ones that specialize in political insights.

Use these audience segments to maximize your impact by tailoring your messaging to your desired audiences.

Build Recognition & Relationships

Video is powerful and so is your message. Using video to tell your campaign story helps you: