LOS ANGELES, CA--(Marketwire - August 20, 2009) - Muscle Flex Inc. (PINKSHEETS: MFLI)
announced that it is preparing for the September 2009 infomercial launch
for The BUDDY Tablet Caddy™ and is providing a detailed update as to its
release.

Muscle Flex Inc. is in the final stages of script development for The BUDDY
Tablet Caddy™ short form infomercial (60 and 120 seconds) and
anticipates the filming to occur during the first or second week of
September. Preparations for the initial TV media campaign for The
BUDDY™ are currently being formulated. The initial test of The BUDDY
Tablet Caddy infomercial shall be run in a number of different markets and
focus on those that are best suited from a demographic and geographic
perspective. It is expected to run for 2-4 weeks and provide sales data
that will allow Muscle Flex Inc. to determine what and if any adjustments
are to be made.

On August 18, 2009, Muscle Flex Inc. announced that Danny Sarnoff, grandson
to the legendary and "father of television" David Sarnoff, will be working
with the company in directing and producing The BUDDY™ infomercial from
script right to screen. To date, the scripting, filming and preparations
for The Buddy™ infomercial have been beyond expectations. Muscle Flex
Inc. and Danny Sarnoff anticipate additional projects between them as The
Buddy Tablet Caddy project nears completion and a successful launch is
orchestrated.

Muscle Flex Inc. is anticipating strong sales numbers for The BUDDY Tablet
Caddy™. Muscle Flex Inc.'s initial informal research study of The
BUDDY Tablet Caddy™ employed a series of questions designed to determine
the potential response from a diverse range and random sample of consumers.
The results were exceedingly positive in that the majority of people
surveyed said they would purchase The BUDDY Tablet Caddy as a TV product
offering. The results skewed even more favorably when the full "As Seen on
TV" BUDDY Tablet Caddy offer was told to them at the conclusion of the
survey resulting in excess of an 87% favorable purchase rating.

Muscle Flex has purchased the following website domains for The BUDDY
Tablet Caddy:

Part of Muscle Flex Inc. direct response program is to purchase a wide
selection of domains for each product so it can do testing in various
geographics to compile statistical information during each infomercial
airing.

Muscle Flex Inc. brings new products to market using direct response TV
infomercials specializing in the health, fitness, wellness and hygiene
sectors. As well, Muscle Flex Inc. develops and creates general television
content for network and cable television distribution. Muscle Flex's
corporate strategy is to develop new and innovative products for sale and
distribution via its proprietary direct response marketing system and the
creation of television media and shows for general network and cable
broadcast.

This press release contains forward-looking information within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934 and is subject to the Safe Harbor created
by those sections. This material contains statements about expected future
events and/or financial results that are forward-looking in nature and
subject to risks and uncertainties. Such forward-looking statements by
definition involve risks, uncertainties and other factors, which may cause
the actual results, performance or achievements of Muscle Flex Inc. to be
materially different from the statements made herein.