Report // Benefit Brows Event

May 13, 2016

A few weeks ago, I was invited to a secret event by Benefit in Amsterdam. We were only told that the event would reveal new Benefit products. So exciting! Today I’m showing you some of the pictures I took during the event and more important: what was revealed! A whole new Brow collection!

From top to bottem: The Benefit event was held in Pathe, a movie theatre in Amsterdam. // Look at the amazing ceiling! // The opening act: a magician. // Jared Bailey, International Spokesperson & Global Brow Artist for Benefit Cosmetics explaining how the collection was designed and why.

“Hocus Pocus, Brows Are Our Focus”

Benefit’s new brow collection contains 9 easy to use products. All of the products were demonstrated, we tried and swatched them all. So many cool items! Now this doesn’t mean you have to use 9 products on your brows every day of course, but mix and use whatever you need. The packaging looks cute and cool, like any Benefit product.

the new Brow collection:

Innovative high-performing formulas

Custom-designed applicators

Mistake-proof shades

A-Ma-Zing!

It was really nice to be invited and to attend this secret event, the products looked amazing, and I can’t wait to get my hands on them again and review them for you! Be sure to check back soon!