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May 4[edit]

May 4 is considered a holiday by Star Wars fans to celebrate the franchise's films series, books, and culture.[2] The date was chosen for the easy pun on the phrase "May the Force be with you"—"May the fourth be with you".

In 2011, the first organized celebration of Star Wars Day took place in Toronto, Ontario, Canada at the Toronto Underground Cinema. Produced by Sean Ward and Alice Quinn, festivities included an Original Trilogy Trivia Game Show; a costume contest with celebrity judges; and the web's best tribute films, mash-ups, parodies, and remixes on the big screen. The second annual edition took place on Friday, May 4, 2012.[5]

Fans (even government officials[6]) have celebrated Star Wars in a variety of ways in social media and on television.

Revenge of the Fifth[edit]

Star Wars Day became so popular that the following day was jokingly called “Revenge of the Fifth,” a play on the Star Wars movie title Revenge of the Sith. On this day, fans join the “Dark Side” by celebrating the Sith Lords and villains from the Star Wars series.[11]