Two men fall off a cliff playing 'Pokémon Go'

Two men in California were rescued after falling off a seaside cliff playing Pokémon Go. The Encinitas Fire Department says that two men in their 20s were playing the augmented reality game between E and F Streets in Encinitas when they fell off the cliff.Lifeguards reported witnessing the incident at 1:12 p.m. on Wednesday, according to NBC. When firefighters arrived on the scene, they discovered a man who had fallen about 90 feet down the bluff and into the beach below. Rescue crews then found another man who had fallen 50 feet.The men were both taken to Scripps La Jolla Hospital with moderate injuries.The gamers had climbed over a marked fence and onto the bluff, which is reportedly marked as unstable. According to the San Diego sheriff's office, the men were tracking a specific character when they climbed over the fence and eventually tumbled.

The Pokémon Go app uses GPS and Google Maps in order to create an augmented reality. Players travel in the real world in order to discover and catch Pokémon in real-life locations that double as PokéStops and Gyms in the game.

“I think people just need to realize this is a game,” Sgt. Rich Eaton of the San Diego County Sheriff’s Department told the Los Angeles Times. “It’s not worth your life. No game is worth your life.”

The incidents in Encinitas aren't the first to involve player injuries since the successful launch of the game. Injuries have ranged from heartbreak to falling into a pond to a car crash.