Intro

‘FOR THOSE WHO SUFFER WE RIDE’

EST. 2001

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Intro

‘FOR THOSE WHO SUFFER WE RIDE’

EST. 2001

Every year in June, The FireFlies cycle over the French Alps from Lake Geneva to the Cannes Lions International Advertising Festival. The challenge is to ride more than 1000kms over 18 mountains in 7 days.

The FireFlies Tour: A Journey to Hope

Our Story

THIS IS NOT JUST A BIKE RIDE

Our Story

THIS IS NOT JUST A BIKE RIDE

Inspired by the courage it takes to fight cancer, The FireFlies is a celebration of life, love and friendship. Bicycles are involved, but so are tears, laughter, mountains, ice-creams, reggae music and uncommon amounts of joy.

Our Story 2

ALL ROADS LEAD TO FINDING A CURE

Our Story 2

ALL ROADS LEAD TO FINDING A CURE

Our commitment is to raise money to support life-saving research into the causes and treatment of leukaemia and blood cancers. We ride for those who cannot. We’d suffer anything for this cause – feeling how we do about it.