Google buying Frommers, should fit nicely with Zagat

Google's already helping you find out where to go -- now it's going to help you get there. Publisher Wiley & Sons has agreed to sell the travel publication to Google for an undisclosed sum, the Wall Street Journal reported today. It isn't clear what el Goog will do with Frommers -- it could be folded into the Zagat end of things, the WSJ opines, and that's certainly a possibility.

Google has made some pretty big strides in the travel sector, with the Zagat purchase as well buying flight scheduler ITA and integrating it into search results, which has been bolstered even further in Google Now.