Smiley Pops Up in Hong Kong

Smiley will open its first-ever pop-up shop this week in the Causeway Bay shopping district, Hong Kong.

The Hysan Place shopping center and Lee Theatre will host the Smiley brand exhibition with a product showcase, special offers and innovative fund-raising displays.

The Smiley pop-up store will feature a limited edition range of SmileyWorld accessories, homewares, stationery and more from licensees including NICI, Incidence, Cardelicious, Stationary Team, Clima, One-O-One and Qiankin. The pop-up shop is open from Wednesday through the end of August.