Webinars

Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month there’s a lot t...

From welcome emails to a 36-point segmented email "journey" based on whether you're progressing through the sales process, automated emails earn 2 times the open rate and nearly 3 times the click-through rate of batch-and-blast emails. And yet 51% of marketers still aren't using ma...

Has your intranet seen better days? Discover how to send engagement and satisfaction skyrocketing during this exciting webcast. Our experts will show you how to think like a journalist to tell more compelling stories, gain a deeper understanding of the technology behind your intranet and put employe...

For nonprofits to succeed on social media, they have to be good at social media and that requires a clear understanding of how, when, and why individuals engage with nonprofitss on social media. It also requires a commitment to a content strategy and increasingly a budget for social advertising. Wit...

B2B Branding Works - And Why It's More Important Than Ever. ... A strongbrand means the perception of reduced risk and makes doing business whatever the business easier. As with B2C, buyers of B2B products value vendors' reputation because it makes the purchase decision safe

Outstanding communications can inspire your employees to do their best work and share it with the world. Held at Facebook’s HQ in Menlo Park, this conference will show the top practices, trends and technologies you can use to foster great workplace culture, boost pride and retention and encour...

Organizations are the new publishers. Communicators are now using brand journalism techniques to reach customers, consumers and employees. They're attracting better media attention with great stories told in multiple formats, not stodgy press releases. Are you ready to become a brand journalist?...

Is the first course in a new series titled 'B2B', and is an introduction to Business-to-Business (B2B) merchant processing and how it fits into the payment landscape. Takeaways on this course include:
- Real market data on volume and retention for B2B merchants
- Actual savings...

ABM, which as we all know, stands for account-based marketing, isn’t a law and doesn’t have a hard deadline. But it’s a similarly vague and futuristic-feeling concept for many of us who cling to the hope that one day we’ll waltz into the office to discover that we’ve su...

Communication is often defined as the sharing of information, feelings and ideas. In the business world, exchanging information is essential for your company's success, and there are many different avenues available to communicate with your employees and customers.

Helperful is a digital marketing agency located in Atlanta, GA. We help companies that sell products and services to nonprofit organizations improve their inbound lead generation, develop brand awareness in the nonprofit space, and increase their organic search engine rankings.

SPOTLIGHT

Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month there’s a lot t