Video marketing was cited as important to marketing strategies by 76%, followed by GDPR compliance, artificial intelligence, machine learning tech or services, experiential marketing and reactive
design. ...

Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 30, 2018

Amazon is reportedly allowing advertisers to use search data to retarget those visiting its marketplace across the web. The pilot program is only available through Amazon’s demand side platform. Reports suggest it's ...

Pete Kluge, group manager, product marketing of Adobe Advertising Cloud, called this release "the most significant revamp" of Adobe Advertising Cloud Search since the acquisition of Efficient Frontier in 2 ...

Google created a new Analytics cookie and made changes to AdWords Terms & Conditions in response to Apple's implementation of its Intelligent Tracking Prevention technology for iOS 11 scheduled for ...

Wine bottles are getting connected. A Spanish winemaker has launched a national consumer campaign by turning bottles of Castillo de San Diego 'smart bottles.' The winemaker Barbadillo is adding NFC ...

Retailers are increasingly looking to personalize shopping experiences by tapping into mobile technology to help them identify their customers -- a top priority for 70% of retailers, according to a ...