Salon Business

Need a noticeable boost to your revenue? Focus on retail. Creating a culture around your retail products turns a transaction into an experience. The moment you transform your retail experience into more than an additional cost, you will increase

Want an industry-proven way to increase your revenue? Increase your frequency of visit (FOV)! If you’re unfamiliar with the concept of FOV, it measures the average number of times a client visits your business. For a salon, the industry average

As the men’s grooming industry continues to boom, retaining male clientele is more important than ever. By nature, men are loyal consumers and provide your business opportunity to increase your client retention, frequency of

With the rising costs of acquiring salon and spa clients, businesses must be innovative and proactive by engaging in effective client retention tactics. According to the U.S. Small Business Administration, acquiring a new client can cost five to

With much to look forward to in the New Year, we’ve gathered the top salon and spa trends to pay attention to in 2018. A few things to note: First, mobile devices and social media are more powerful than ever for the beauty and wellness

Attention: Black Friday is two weeks away. ‘Tis the season of spending! Now’s the time to gear up for the end of the year to surpass your goals, increase your bottom line, and strengthen your client relationships. According to the

On a mission to increase revenue? Focus on your average ticket! A pretty self-explanatory growth indicator, average ticket is the average dollar amount that each client spends per ticket. With the right selling strategies, just a slight

Want an industry-proven way to increase your revenue? Increase your frequency of visit (FOV)! If you’re unfamiliar with the concept of FOV, it measures the average number of times a client visits your business. For a salon, the industry

Putting in the effort to retain your current client base can have a huge impact on your revenue. For instance, did you know repeat customers spend 33% more than new ones? Focusing on wooing your existing clients to increase client retention will

Great news! Your marketing efforts on social media were a success and now you have new clients who are scheduled in the book. You put in the time to attract them to your business, but how do you get them to return as a repeat client after their