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Venue

Skillz

1st floor, Pere Youssef Hayek Street

Beirut, Lebanon

Directions

Enter Gouraud Street (Gemmayze’s main street) from Paul restaurant. Keep going until you pass Hospital Haddad on your left and the St. Nicolas stairs on your right. After the stairs you will take your first left, a narrow street called Youssef el Hayek, facing Ginette Café . On the corner is a neighborhood store called 'Abdel Massih'

Description

Social Media Workshop

This Social Media workshop is for participants who are looking to start their own campaigns online to promote their products on Facebook or Instagram.

It takes the participants through the whole process step by step. There is plenty of time to practice and ask questions.

Who is it for:

Business owners

Marketing professionals

Business people

Bloggers

Students

The workshop is divided in three sessions, please find below the outline for the three sessions:

Session 1 - Social Media Strategy and how to begin:

Define social media and explain why it matters

Developing personas and content

Setting SMART objectives

Online Value Proposition

Page insights

Social Media Management Tools

Session 2 - Social Media Advertising:

Facebook/Instagram business pages

Facebook/Instagram Marketing objectives

Social media ads creation

Creating Audiences

Analytics and reporting

Session 3- Workshop:

Revision of everything - Open discussion

One on One consultancy for the created ads

Question & Answers

Social Media Workshop

About the trainer:

Abed Jrab is a Digital Marketing Professional with over 7 years of experience in the field, he specializes in Social Media, SEO, SEM, Email, Web and Ecommerce.

Abed holds a Master degree in MIS from Sagesse University, he also holds a "Google Adwords Search Certification" and is a "Certified Digital Marketing Professional" (certified by the Digital Marketing Institute in Dublin).

Formerly the Digital Marketing Manager for Beesline, now I am a Digital Marketing Instructor at Morgan International and an Account Manager at Born Interactive, a leading Digital Agency in the MENA region.