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Kohl's Off-Aisle discount store heads to Mayfair Collection in Tosa

Rachel Minske, Now Media Group
Published 7:43 a.m. CT Jan. 11, 2016

The sun rises over The Mayfair Collection last week on Wauwatosa’s west side. Kohl’s recently announced it will debut its discount “Off/Aisle” outlet at the shopping center in the spring.(Photo: Peter Zuzga)

Kohl's has announced that a new 'Off/Aisle' pilot discount store will debut at The Mayfair Collection in Wauwatosa.

The store will open to customers in late March or early April, according to Jen Johnson, vice president of communications for Kohl's.

The Wauwatosa spot is one of two locations to open in the Milwaukee area this spring. Another pilot Off/Aisle Kohl's store will open at 120 E. Sunset Drive, Unit C, in Waukesha. These will be the second and third stores of their kind; the first pilot opened in Cherry Hill, New Jersey, in June 2015.

The store will allow customers to browse for merchandise, including apparel, accessories and home items, at an incredible discount, Johnson said.

The new 23,392-square-foot store will be located in the last remaining anchor space between Dick's Sporting Goods and Ulta Beauty in the prominent shopping center development's first phase.

'We believe The Mayfair Collection offers the perfect venue for Kohl's to launch their new store concept, which is a big reason why we are so excited to have them as our final anchor for Phase 1,' said Tim Blum of HSA Commercial Real Estate.

'By having other category leaders such as Nordstrom Rack and DSW nearby, Off/Aisle will be well-positioned to introduce the store to target customers from across the Midwest.'