The Best and Brightest Companies to Work For™ competition identifies and honors organizations that display a commitment to excellence in their human resource practices and employee enrichment. In order to determine which Detroit area companies made the cut, an independent research firm evaluated each company’s entry based on key measures across a variety of categories.

“This honor is a reflection of the dedication of our entire staff and, in particular, our Ferndale team,” said David Ponn, CEO, Search Optics. “Beyond our innovative technology, it is our people and our culture that set Search Optics apart in the automotive marketing business. We thank the MBPA for recognizing our efforts to make our company a fun, energizing and overall great place to work, and above all, we thank our employees for their commitment and market leadership.”

“We are honored to recognize the efforts of this year’s ‘Best and Brightest’ companies. These companies have created impressive organizational value and business results through their policies and Best Practices in human resource management. This award has become a designation sought after by hundreds of Metro Detroit’s area companies and is a powerful recruitment tool in the drive to attract and retain exceptional employees,” said Jennifer Kluge, MBPA president.

The Michigan Business and Professional Association boasts a statewide sphere of influence that no other organization of its kind can claim, leveraging a depth of programs and community initiatives that positively impact more than 150,000 businesses. Visit them online at www.michbusiness.org.

About Search Optics

Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on return on investment. The company uses an uncommon blend of leading edge technology and human interaction to turn virtual traffic into measurable results. Search Optics, which was founded in 1998, has corporate offices in San Diego, Detroit, Toronto, Montreal and Sao Paolo, and field locations in major markets throughout the U.S. and Canada. For more information, please visitwww.searchoptics.com. You can follow Search Optics on Twitter, LinkedIn, G+ and Facebook.