Latest market study on “Organic Light Emitting Diode (OLED) to 2025 by Technology (AMOLED and PMOLED), Application (Display and Lighting), and End-User Industry (Retail, Architecture, Automotive, Consumer Electronics, Security & Signage and Others) – Global Analysis and Forecast”, the OLED market is estimated to reach US$ 38.96 billion by 2025 from US$ 12.51 billion in 2015. The report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.

OLED market has been seeing decent growth rate in coming year in almost all application areas, especially in consumer electronics and automotive. The consumer electronics industry is expected to hold the largest market share and dominate the OLED market between 2016 and 2025. Increasing penetration of wearable electronics and smart phone flexible display applications are creating a huge demand for OLED within the consumer electronics segment. The industry shares more than 50% of the global OLED market with multiple applications in wearable, smart phones, Laptops, TV and so on. Also, the global market for OLED is segmented on the basis of end-user verticals into retail lighting, security & signage, automotive, consumer products, architecture and others (industrial, food, medical etc.).

Rising demand of consumer and commercial products such as smartphones, TV, Signage etc. will drive OLED Market in near future. Also, increasing adoption of Micro-displays in various verticals will boost the market during the forecast period. However, high price and low lifespan will hinder the market growth to some extent. Recent launch of transparent OLED would create a niche yet profitable market opportunity for OLED luminaires. Since it is yet not price competitive, the demand for OLED specialty lighting products will show early traction as consumers are willing to pay a premium price for cutting edge design and unique and futuristic applications of OLED lighting panels.

There has been constant development in the OLED industry. Recently, Samsung introduced a contactless smart card with super thin OLED display. The card shows a rotating image of the holder after the activation of embedded chip on it, enabling proper identification of the holder. Also, a German company, Bundesdruckerei, engaged in providing high-security ID products along with Samsung is working on a bendable, slim OLED passport. Besides this, LG has also launched its dual-view flat OLED display, which the company claims is the first digital signage solution to offer OLED technology commercially available in the U.S. Some of the leading OLED market players are Futaba Corporation, Samsung Electronics Co., Ltd., Universal Display Corporation, Kunshan Visionox and LG Display Co., Ltd, OSRAM Light AG, Philips, Sony Corporation and other global and local players.

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