Course Summary :

Are you an entrepreneur with an epic product or service but your sales just arenâ€™t what they should be?

Do you have an important message but you feel like people just arenâ€™t getting itâ€¦ or they seem to get it but just DONâ€™T BUY?

Do you find yourself trying to explain what you do but sometimes it just does not come across effectively?

Do you have a hard time (or feel uncomfortable) â€œsellingâ€ because youâ€™re not really sure how to explain the benefits of what you offer?

Do you have a website with low or no sales?

Are you stumped about how to write effective marketing copy?

If this sounds like you, youâ€™re not alone. Many entrepreneurs that have a fantastic product or service put a lot of time and effort into marketing but have poor results. A HUGE cause of lack of desired sales or growth is COMMUNICATIONâ€¦ marketing isnâ€™t just about putting information out into the world about what you have to offerâ€¦ itâ€™s about EXPRESSING YOUR MESSAGE in a way that is both appealing and converts to sales.

This course provides proven copywriting techniques that will help you clearly communicate your message, target your market, and lead to sales. Through instructor videos and detailed PDF worksheets weâ€™ll walk you through how to write effective marketing copy, both for print marketing material and your website.

You will learn how to:

Express your core message

Attract to your ideal target market

Establish credibility

Communicate the value you offer

Appeal to your clientsâ€™ problems and needs

Select powerful keywords

Write effective marketing copy

Write website copy that leads to sales

Master your elevator speech

Plus, weâ€™ll go over a variety of marketing strategies you can use to get your message out there!

Pre-Requisites :

Have the ability to print PDF workbooks, Identify the target market for their business in order to properly target the marketing copy

Target Audience :

Entrepreneurs, start-ups, or small business owners looking to improve your marketing effectiveness, Graphic or web designers wanting to use the power of copywriting, Marketing professionals or the person responsible for writing marketing copy

Curriculum :

Section 1 - Introduction

1 :
Introduction

Section 2 - Mastering Your Message

2 :
Your Life Story

3 :
Worksheet: Your Life Story

4 :
Establishing Your Credibility

5 :
Worksheet: Credibility

6 :
What Value Do You Offer?

7 :
Worksheet: The Value You Offer

8 :
How Else Can You Help Them? Problem Solution Formula

9 :
Worksheet: Problem Solution Formula

10 :
Copyrighting and Key Words

11 :
Worksheet: Keywords

Section 3 - Writing Your Marketing Copy

12 :
Writing Your Marketing Copy

13 :
Worksheet: Writing Your Marketing Copy

14 :
Writing Website Copy Part 1

15 :
Writing Website Copy Part 2

16 :
Worksheet: Website Copy

17 :
Your Elevator Pitch

18 :
Worksheet: Elevator Pitch

19 :
Writing Your Manifesto

20 :
Worksheet: Manifesto

Section 4 - Conclusion and Next Steps

21 :
The Final Action Steps: Get Your Message Out There! (Marketing Tips)

22 :
Worksheet: Marketing Tips

23 :
Conclusion

Reviews

Instructor :

Joeel & Natalie Rivera

Biography

Joeel & Natalie are powerful, passionate, and REAL! They have had over twenty five thousand students from over 160 countries take their courses. They take students beyond the typical online course experience by evoking deep, emotional reactions that transform them from within. Rather than simply learning information, students finish each course with a clear, immediate action to take and practical tools to stay empowered and achieve success.
Joeel & Natalie's goal is to challenge individuals to step outside their comfort-zones and break free of their old patterns and limitations. They inspire students to rewrite their life stories, turn their curses into blessings, discover their greater purpose, and be the change they want to see in the world.
More about the instructors:
Joeel A. Rivera, MEd is a firestarter, entrepreneur, author and professional speaker. From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel's name a meaning by helping others find their true path. He returned to college, earning a Master's Degree in Counseling, and he is currently completing his dissertation for his Ph.D. in Psychology, with an emphasis on happiness. In almost a decade, Joeel has reached over ten thousand people from different parts of the world as an educator, entrepreneur, speaker, curriculum developer, and consultant. His clients have included school systems, the juvenile justice system, non-profits, the penitentiary system, medical centers, legal firms, individuals and small businesses.
Natalie Rivera is a firestarter, professional speaker, author and entrepreneur. She is passionate about empowering others to GET REAL and live authentically. After a decade of living a life that wasn't hers and developing Chronic Fatigue Syndrome, Natalie let go of everything and completely transformed. Through her journey to healing she rediscovered her true self and greater purposeâ€”to be an entrepreneur and inspire others to transform their lives. Natalie â€œretired" from the rat race at 24, put herself through school as a freelance designer, created a non-profit teen center, and later created Transformation Services, Inc., which offers motivational speaking, curriculum development, life coaching, event management, and publishing for individuals on a path of transformation. She is also the Publisher of Transformation Magazine.