New Age UK film shows heart-breaking reality of the festive season for many older people

New research for Age UK shows that nearly a million (928,000) older people feel lonelier at Christmas time, two-fifths of whom have been widowed.

Alongside the new findings published to launch Age UK’s Christmas campaign, No one should have no one, the Charity has produced a short filmentitled ‘Just another day’ which shines a light onthe crushing, chronicloneliness which 1.2 million older peopleare living within England.

Directed by the award winning and highly acclaimed Philippe Andre, ‘Just another day’ – which premieres on Saturday 2nd December – shows the everyday monotony of a lonely widower. For him, as for millions of older people in our country, each day is much like the last, and in the film we see that even Christmas is no exception. Sadly, this is the heart breaking reality for many older people in this country.

Nearly half of the older people surveyed for Age UK – equating to almost5.7 million people aged-65 and over – feel their days can be repetitive, almost a quarter of whom (around 1.4million older people) admitted that Christmas isn’t a special day for them and just passes them by.Based on the survey, the Charity estimates that getting on towards a million (873,000) people aged 65 and overdon’t see or hear from someone for dayson end over the festive period. And at Christmas time, on days when older people do not see or hear from anyone, over half (55%) relyon the TV for companionship.

Through its No one should have no one campaign, Age UK is calling on people across the country to pledge their support and donate to help the Charity be there for older people and tackle the loneliness that is blighting too manylives. Age UK does this every day of the year through its vital services like Age UK Advice, open every day, including Christmas Day; and Call in Time, the Charity’s telephone befriending service, which provides regular calls to isolated or lonely older people, in many cases this being the only conversation they will have all week.

Roy, an 85 year old widower experienced loneliness after his wife passed away, said: “I spent every day for 55 years with my beautiful wife and getting used to life without her has been the hardest thing I’ve ever had to do. Not a day goes by when I don’t miss her dearly.

“No one teaches you about loneliness and until it happens to you, you don’t realise just how devastating loneliness is. I’m incredibly grateful for Age UK’s befriending service and my local Age UK. I have a weekly phone call and visit from wonderful volunteers, and feel much more positive and confident now.

“Anybody who is feeling lonely and missing their loved ones this Christmas should sign up for this service – it’s a lifeline.”

Every day Age UK hears from people who are experiencing devastating life events such as bereavement, which can give rise to overwhelming feelings of loneliness and loss. Left unaddressed this can cause long-term misery and contribute to the development of serious medical conditions, such as heart problems and strokes, mental health issues and dementia.

Caroline Abrahams, Charity Director at Age UK, says: “Loneliness doesn’t only affect older people over the Christmas period, but because most of us expect to spend this time of the year enjoying ourselves with family and friends it canmake those who are unwillingly on their own feel all the more left out and miserable. For many lonely older people the festive season also brings back memories ofhappier times in years gone by, reminding them of partners and other close relatives and friends who are no longer around and who they sorely miss.

“Chronic lonelinessis not only horrible to experience day in, day out, it can also have a devastating impact on an older person’s mentaland physical health. That’s why at Age UK we are committed to being here year round for older people, to help tackle the loneliness that is blightingfar too many later lives.

“There is something we can all do to make a positive difference to the older people around us. Having a friendly chat with an older person on the bus or in a shop, or offering to help an elderly neighbour with their shopping if the weather is bad, can do more good than most of us would ever guess, and at very little cost to ourselves. In fact I guarantee you’ll feel better too as a result.”

Anyone who is experiencing feelings of loneliness or is worried about an older relative or friend can call Age UK Advice free of charge on 0800 169 6565

For more information on No one should have no one, including how to donate and get involved, people can go to www.ageuk.org.uk/no-one.

Our Thoughts

We would like to wish you a Merry Christmas from Ethical Marketing News. It’s been another great year, and whilst we will not be publishing as much over the next week we will have some stories be back to normal from the 3rd of January. Hope Santa is...