Beyoncé Launching First Fragrance: Heat

The 10-time Grammy Award nominated diva is launching her first fragrance, and no surprise here; it's called Heat.

"My fragrance is a unique expression of a woman's powerful sensuality," says Beyoncé Knowles. "The scent thrills and enthralls, drawing you in. At the same time, it is elegant and feminine with an air of mystery. I created this fragrance for self-assured women everywhere, for women who are not afraid to desire and to be desired."

So what does a global icon smell like?

The scent - set to launch in department stores in February - has top notes of red vanilla orchid, magnolia, neroli and blush peach mixed with a heart of honeysuckle, almond and musk. The drydown leaves notes of giant sequoia milkwood, tonka bean and amber on the skin.

"I'm so happy with it....I've been working on it for a while now," Beyoncé told WWD. "A lot of my performances have had fire involved, so we thought 'Heat.' Also, red is one of my favorite colors, as is gold," the songstress said of the bottle, which has an antique-meets-modern vibe and is designed to look like it's on fire.

We hear the tv campaign will be equally hot; the songstress will silk across the screen in a liquid satin gown singing a whispery version of "Fever" that's directed by Jake Nava, who also shot the "Single Ladies" music video. "We wanted the ads to be really steamy and dewy," says Beyoncé. "My sexiest moments are when I'm just getting out of the tub or the shower and I'm clean."

Something tells us this is a fragrance your man will be happy to pick up as a Valentine's Day gift.