AIDS related to the edge of a caddy at a concept I've been trying to articulate fall sometime now I'd like to start by seeing something on how this this came about not so long ago I got the tree is reaches research scholarship which among other things provided me with a certain degree of stability is characterized by

00:42

arbitrarily long temporal horizon despite being this an obvious exception my relative

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stability felt normal to me and from this vantage point I could perceive although shorting attention spans of my friends and colleagues as a structural aberration all of this change when the scholarship was coming to an end is when I felt the full weight of reality all at once at the time I didn't know

01:12

exactly how to describe what I was going true that I was the weather was that the into entrepeneurship I stumbled upon an old iron see article by

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Wilson had 0 here this successful entrepreneurs described a specific feeling that only entrepreneurs we're supposed to experience with some Harold name this

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emotion entrepreneurial status and even though I had nothing to do with entrepreneurship

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in the strict sense I could it be relates with the roller coaster ride to describe the ahead of with some had those um it he

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noted in order to demonstrate how this peculiar form of terror is so common among entrepreneurs uh had suggested to go to 1 of them and ask so how are you coping with terror according to him such question would trigger some surprise yet it would be it would be immediately understood by the fellow intrapreneur now I

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believe that the reaction of many of my friends especially the ones involved in academia out in the creative industries wouldn't be that

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different and today uh exactly 30 years after the publication about its optical any kind of

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human activity on endeavor is understood to entrepreneurial perspective this is partially due to the propaganda carried out by professional intrapreneur themselves like right Hoffman cofounder of link then we introduce this book by quoting Muhammad Yunus here the Bangladeshi social intrapreneurs declares the volume of the whole human beings that entrepreneurs when we were in the

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case where we were all self-employed finally our food feeding ourselves that's when human history began as civilization came with press that we became labor because they stand thus you're labor we forgot that we entrepreneurs so this is how entrepreneurship turns into entrepreneurialism and ideology that naturalizes risk taking and self determination and while doing this it expands and urban areas tariff to the whole social spectrum as you probably

03:21

know there's another term that is often often associated with is now widespread form after the war this precarity what precarity indicates the video content and context of this year entrepreneurialism is no meant to offer an escape from that book the constitutive elements of the current social reality the here is 1 of outline at that

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highlights the relationship between precarious work and entrepreneurialism can't find a job becomes an entrepreneur as you add show you afterwards the choice of the success

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keep mean is not is not accidental with uh the reciprocal influence between entrepreneurial regime and pervasive precarity their ambivalent coexistence is what the concept of the intra carrier refers to to articulate some

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of the ways in which the this mutual influence takes place I'd like to introduce what I would call a postulate on the entropic at so it is the more precarious present the last entrepreneurialism is modern theory the

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postulate is well exemplified by a scene of by Daniel Blake at 2016 movie by Ken Loach on the nightmare all work in the UK here a group of unemployed people is required to take a course to improve their chances to find a job according to the cost coach in a context characterized by the scarcity of a of available positions it is imperative to stand out from the crowd this aptitude implies the understanding of individuals as competitors as micro companies are constantly seeking attention through personal publicity the the the paradigm of a person is a micro company is so pervasive to be almost invisible we find it for instance in the field of creative industries where among literary John mixing self out and creative inspiration is emerging as a case in point is this book which adapts a series of genetic job-seeking platitudes to the target group of creative its introduction we encountered another accordion aspect of the

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enter precarious a cognitive dissonance in which subjects phase the objects of finding a job while at the same time being the expected to address the biggest problems we face today like poverty and

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war the bending over for the entrepreneurial attitude with specific instances of precarity is particularly evident in the context of personal crowdfunding browsing the find me we encounter hundreds of young graduated that

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cannot afford unpaid internships which often represent a necessary step to land a job so they smile at the camera and passionately describe their interests and their academic achievements while detailing the specific financial needs they cheerfully advertise their personal burden current knockers is 1 of

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them a political science graduate from Canada who got accepted for a prestigious unpaid the ship at the United Nations Our one-time-only opportunity

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as he calls it not only knuckles producer somehow ironic 4 minutes long video to advertisers campaign he also conceived the series of perks to be offered to particularly generous donors you

06:46

know long postal mean you don't come up as explained in detail the reasons and the results of this campaign give had

06:54

is a good summary the eventually was was able to raise less than 2 thousand out of the 6 thousand asked for the Internet is full of portmanteau words that work in combination with the word the entrepreneur recently to collect them and they created a list including interesting neologisms like so far Brenner urban or even want

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given my preoccupation we compulsory entrepreneurial endeavors resulting from different types of precarious conditions I decided to come up with my but we would yet another bland words a set of America is a

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person that unwillingly behaves as an entrepreneur and therefore is not so happy about it on

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got funding platforms like a funny you caring and generosity of full of such a pronounced here the amount of people asking money for unexpected medical expenses is striking the it isn't too much of a

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surprise there and the fact that more money where raised on will find me then on Kickstarter and that almost 70 % of the US crowdfunding donations were offered to a person in need why some users feel their profile

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on with a short blurb some other include profession videos for intimate pictures of their wives sometimes depicting medical treatment for had campaigned Katie

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McFarland choose you carrying Katie is a young up on a constant suffering from a let down the syndrome who published a picture of a self wireless utilized together with financial summaries of their medical expenses the true

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dimension of the that is described by political theories Isabella right quick system this medical complaints 1st the ineluctable precariousness of life characterized by the at the unpredictability of accident in this 2nd precarity which is both a discursive frame to socially address precariousness and a means of creating hierarchies of needs that in the case of funding are mediated by different scales of visibility finally government topicalization the governing and self-governing true insecurity which include the erosion or welfare states

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formal protections like universal health care and thus implies that the stabilization of the ones that required and the success of this but our crowdfunding campaigns is strictly related to the user ability to operate as a media company acting simultaneously as a copywriter a photographer a social media manager and an accountant the

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often the platform themselves off of tutorials and tips to improve the quality of a complaint sometimes including extremely

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genetic suggestions such as avoiding bloody the blurry pictures a title needs to be catchy in order to stand out from the plethora of running campaigns in this scenario the axis 1 informal means of protection against emergencies to it turns into a race where online media lead literacy is a valuable competitive advantage the In a recent investigation for the

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squire journalist you O'Neill draws a direct parallel between medical crowdfunding and the ecosystem of tech entrepreneurship here O'Neill subcaste eagerly associates the presentation of a funny uses medical history to this era become narrative of tech startups implicitly revealing a similarity between an

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appeal to chat about to charitable spirits and that pitch for a venture capital firm while reading on his piece I was reminded of a campaign which effectively combined profound necessitates the amassing of relational capital given by duality and the strategic use of media literacy in 2015 the boys were perforated the success could mean now 8 years old took advantage of his online popularity to find the transplant of his father significantly on the verge of the news was published under the category of

11:13

entertainment I'd like to borrow for a moment the stuff up lingo to discuss some of the attempts to disrupt gregarization and the dialect in the landmass related to this effort what they got it is generally understood as a mixture of diverse form of instability and insecurity President deal and any props suggest that the term can also refer to original modes of political struggle the this is the case of

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something cardio an icon that made its 1st appearance in 2004 and became unintelligent I mean against the excessive excess servation of labor precarity something that exploited and subverted the deep Catholic roots of Italy producing a mass probabilities and its own heretic liturgy a couple of years later the my

12:04

creativity Network a group formed around a series of event that took place in the Netherlands propose a reality check of Richard Florida idealistic image of the creative class is that of focus of focusing on notions like empowerment and autonomy the group discussed Suffolk suffer exploitation insecurity and the emergence of a creative class

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nowadays more than a decade after these efforts the prevalent image of the precarious subject in the Italian media landscape is an unflattering 1 the above comic strips with yeah allegorically illustrates being precarious mean walking on a tightrope plays the ball the quick sense of unemployment having to find a balance between subjugation and deference given

12:55

the pursue uh the pervasive entrepreneurially Canterbury a pressure to think strategically all one's own personal brand building social cohesion around the acknowledgment of show forms of precarity is not as neat and easy task in other words not many people would confidently identifies precarious on link or even phase bringing precarity to the table is often

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understood as whining and as we have thought winding is for Losers This uses I generate the so called millennials also categorizes lazy and entitled Millennials should really take a leaf from the book of actual entrepreneurs who never complain and get things done to

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summarize the state of things causes people not to come out to is precarious but to be out as 1 is there a possibility to

of precarity in other words it is possible to do PR true precarity and the gastric ization wanted to answer this question but I'd like to go back to the crowdfunding stories I mentioned last February getting McFadden attended a public meeting with the Aseneth

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or whether located the repeal of the affordable connects she took the floor and explain that without such measure that life would be at risk of course the media attention that McFarland got thanks to intervention had a positive effect on the nation to a complaint but at the same time his story becomes somehow symbolic of all the patients and then enter by ill-advised policy making needing to the finish 80

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himself from the other graduates campaigning on crowdfunding platforms Clement Mok was again decided to create a podcast initially focused on the crimes of his personal journey as an intern in New York City the pop soon turned into an

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instrument of advocacy against unpaid internship in 1 of the latest

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episodes of not was interviewed Napoli better and height but the

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wall that organize and extremely effective probably many of you know there's an extra extremely effective action to call attention to the issue of unpaid internships given this steep cost of living in a city like Geneva you would carry out his work is unpaid intern at the United station white why living in a tent here we see hides who is

15:25

currently shooting a documentary on unpaid internship together with budget but speaking about the action in the context of other that's a conference for much more industry Kamali and characterized by a highly recognizable esthetics and a very profitable business

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model so the cases by discusses the denote a high degree of ambiguity emerging when entrepreneurialism Mitch precarity far from being uniquely the results of one's own passion and top annihilate perform creative undertakings having increased increasingly becoming an obligation more and more

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people reluctantly joined the ranks of the entropic novel kind of creative on the class was very medium is constituted by its members personal necessities thank you the and stay there we still have to 3 minutes for and the question if you have any please

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and he condemn the light a little so I can see the audience please raise your hand if you have any questions no no questions companies Oh yes there is 1 very good

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the of a could you say that more specifically you why is this entropy carrier merging

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right now acquired in that emerged 20 years ago due to the the main driver was that the Internet or other other factors uh thank you for this question any it is not easy to uh somehow define not clear uh sort of year history of like this and the variety pressure but already in the seventies initial focal was speaking about the entrepreneur of the self uh and and I think that's uh because of the crisis and you as well uh the kind of big value that now has an intensive media presence like entrepeneurship as on on like the class of life the New York Times so we we always somehow um um a sort of presented with the with a work of genius and burners so this becomes became like a very clear role model and I think a lot of um need a lot of difference made the fact that these entrepreneurs I'm not any more later uh the gray uh sort of interim just managing capital but they are also the 1 bringing creative destruction and again we find the link between creativity and entrepreneurship that somehow images stand in

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uh in a grassroots level as a sort of enforcement it I hope this somehow think you can see another 1 more question I'm coming to you you to

18:33

them but it's our I missed the 1st 5 minutes so maybe you mentioned already and it's also directed to

18:39

the to the pressure the way we do think of the the the the popularity of solutions like him in Yuba and all of the sharing economy as companies that that empower people to become an entrepreneur on their own terms which something they already own which might be a car model frame B and B

19:01

and so to say subsidize something that is not producing any value if it stays there like apartment and that's the easy way this company will actually allow you to become an entrepreneur but you're not because you're doing something that would be an employee position in all the time so where do you see this going in the future this sharing economy companies what is the role in this if there is 1 well let me I am not like the experience with the case of all but they're like several friends who working I live after the work for the Liberal and 0 what they see there is the fact that um this concept of the entry precarious like this strict combination happens also at the

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legal level because they are actually self-employed uh so a is not just a matter of like a propaganda but there something happening also in the legal way as a 1 person represents itself and I think that is the most dangerous aspect uh on going on right now like normalizing self-employment even uh if there is clearly are uh subordinate relationship with a platform so I'm I would say I'm wary of both the narrative and the kind of legal substratum that that is like a defining those new practices here yes we have time for 1 more question the people who you and these

20:36

there's still hold I mean and so many people to and dream all the dreams to become fulfilled and

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some In hunt and this is still a free market or is it us applying for the money off men to fulfill their dreams in the Internet's OK head uh

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mn if there uh well maybe keep it to the 1st part of the question because of course I was aware of representing the sort of grim landscape uh but I would like to bring attention to the cases I showed like with cross funny I think those little um individual that tends to bring like a more structural condition within the uh glissaded the

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drama of having lost money for your medical situation is something media her up at a height and and uh I think those cases showed that um I mean there is not such so much of a possibility to with a view of withdrawal uh but we need to sort of embraced the kind of ambiguity of all being within this kind of

21:45

sad things but still bringing up but not only a world uh like out our own demands but the more structural 1 so

21:53

that it is when I see the whole pool book is the lakes fighting the system for from within but I think that I think those stories out uh somehow inspiring to use it in another 10 more from the same symbolic

22:05

and is used to thank you for the question and the thinking minutes then you please give another round of of nose thank

Inhaltliche Metadaten

The entreprecariat refers to the reciprocal influence of an entrepreneurialist regime and pervasive precarity. Entrepreneurship spilled out of strictly entrepreneurial jobs requiring ordinary people to behave like entrepreneurs. Similarly, precarity became paradigmatic of society as a series of diverse yet analogous conditions, both material and immaterial. Precarity and entrepreurialism form the social atmosphere. Is it possible to turn entrepreneurship into a means of addressing precarization?