The main grain and main ingredient in this product is wheat. Wheat is believed by many to be the leading cause of food allergies in dog food. Wheatfeed is a grain fragment we consider primarily filler. Further grain is maize (corn), a difficult to digest grain of limited value and which is also commonly associated with allergies. Glucose syrup is sugar, which has no place in dog food products.

The second ingredient in this food is a named meat product, in meal form. Only the second ingredient in the food, we have little confidence that this product contains adequate meat. A further meat ingredient is 9th on the ingredient list, but this is too far down to make any substantial contribution to the overall meat content of the food. Soy boosts the moderate protein content of this food, but this is low quality protein compared to meat.

Beet pulp is a controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

"Prairie meal" is low quality. This ingredient is better known as corn or maize gluten meal, and is defined as that part of the commercial shelled corn that remains after the extraction of the larger portion of the starch, gluten, and term by the processes employed in the wet milling manufacture of corn starch or syrup. In plain English, the remains of corn after most of the nutritious bits have been removed.