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The Dovetail solution will enhance and upgrade Healthy Directions’ capability to easily and effectively access and use all of their marketing data for direct marketing purposes.

As North America’s largest publisher of health newsletters and #2 mail order provider of nutritional supplements, Healthy Directions required an optimized central location that could house all of their marketing data. In addition, they wanted to have the power to directly access their marketing data anytime to run counts and pull lists fast! Healthy Directions needed to upgrade their current data warehouse solution to a best-of-breed solution that would let them house and maintain large amounts of fully integrated customer and prospect data as well as the ability to track their direct marketing campaigns.

About Healthy Directions
Healthy Directions’ mission is to provide access to recognized authorities in health and wellness, and bring consumers the solutions to help them achieve vibrant health throughout their lives. Through our newsletters, books and reports, our websites and eletters, we deliver actionable advice from doctors, nutritionists, counselors and friends, offering safe, natural and effective ways to solve and prevent health concerns.

Whether reading a letter from one of our expert advisors, or selecting one of our doctor-formulated nutritional supplements, the Healthy Directions customers are taking an important step towards fulfilling their personal health and wellness goals.

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