Tune in, Frankfurt: Mercedes-Benz's EQA electric car concept teased

The Mercedes-Benz EQA concept, the latest in what may become a growing all-electric sub-brand for the automaker, barely broke cover last week in a teaser shot and video. Today, Mercedes released a side shot that clearly shows it's a hatchback.

From the shots and video, we can see that the EQA is the new variant from the automaker's electric "skateboard" platform, dubbed Modular Electric Architecture. The first production model from the MEA platform is widely expected to be a crossover-type vehicle called EQC that will take on the Tesla Model Y and electric BMW X3, which is due to start production in 2019.

The name may give us a clue to its size, as well. The EQA may follow Benz's old naming scheme for vehicle categories, a la A-Class, C-Class, E-Class, etc., which would put the concept on the smaller end of a possible new brand that's slated to include 10 vehicles by 2022.

The new shot and accompanying video show a clear outline of a hatch that borrows liberally from the GLA, which is a tall-riding hatchback in crossover clothes.

Mercedes-Benz EQ A Concept

The automaker was scant on details to go along with its EQA teasers, but we know from earlier concepts that MEA should feature a range of around 300 miles and be priced within earshot of its internal-combustion-powered counterparts

We'll have to wait for official details on the EQA until the Frankfurt auto show, which starts September 12. For more coverage, check out our dedicated hub.