SHIFTAZINE is about celebrating what is out there, already in your life, right in front of you.
SHIFTAZINE aims to give some useful insights, to pose some questions, and to make you look at everything differently.
Hopefully, it will help shift the contemporary perception of beauty and aesthetics.
SHIFTAZINE is created by Jacqueline Hill and is associated with DESIGNASAW.

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19 September 2013

I remember how buying a vinyl record was THE BEST thing I could do. I spent half of my first salary (which I wont even say how tiny it was) on a LP (that is 'long playing'). I have not bought any vinyl for such a long time, but I have kept my entire collection as it is a form of telling my story. Music is such a great way to retrieve memories from deep within. There are still many a devotee who honours the look and sound and ceremony of playing vinyl on a record player. Italy has never gotten over vinyl, you can find some amazing record stores still in Rome and Bologna and I imagine elsewhere. I found a wonderful source of spinning gold when I recently road tripped down to Melbourne, Australia at The Junk Company at 583 Elizabeth St, Melbourne VIC 3000 P: 03 9328 8121

An online magazine about all the things that one thinks are ordinary but are really extraordinary. It looks at interiors, styles, foods, objects, and just about anything that constitutes a beautiful internal life.
SHIFTAZINE has been created and developed by Jacqueline Hill over the past few years while she has been working in the world of visual communication. The overall design and art direction, images and text are created by Jacqueline Hill in the most part, although like minded friends contribute to the project from time to time.
This design venture is an attempt to find out if the new formats of visual communication can be successfully combined with the established processes and dissemination of information. Its a brave new world out there, where the old rules do not really apply and the new ones are still fuzzy. So Jacqueline is keen to experiment, create, communicate while bringing SHIFTAZINE to life.
SHIFTAZINE will hopefully be a vehicle to shift people's attitudes in a positive and constructive way - to become inventive and have some fun with reinventing.