George Tannenbaum on the future of advertising,
the decline of the English Language and other frivolities. 100% jargon free.
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Sunday, June 9, 2013

Native advertising.

I’m going to say it, something nobody ever says.

I don’t think everything is a medium.

I don’t think everyplace is a place for advertising.

I don’t like brands taking over baseball stadiums. I don’t
like to hear how a bank that almost took down the world’s economic system is
“bringing me” Shakespeare in the Park. I don’t like logos on uniforms, or
sunglasses, or restrooms or museums or Broadway theaters.

I don’t like “official sponsors of Summer,” and the official
dog food of Nascar. I don’t like concerts logo-raped by credit card companies
and commercials on the TV they mandate to be in the back of taxis.

I don’t like bikes with bank logos on them.

I do understand ads when I’m getting something for free—the
ads pay for the freeness. But I don’t understand ads when I’ve already paid for
something.

I don’t want ads on my phone. On my operas. On my public broadcasting.

I don’t want ads when I go to a museum. Or when I vote for a
Senator. I don’t want ads when I go to the park or see a parade.

6 comments:

What's interesting nowadays is that what was always seen as the lowest form of advertising trickery, ads that tried to look and read like editorial, now is seen as the holy grail.The future of online advertising. Journalists turned into admakers.

I remember years ago when theater advertising was first starting to make itself known, people in Los Angeles would literally boo loud and long when a commercial - at that time the only commercial - for the L.A. Times came up. It was the trade-off the theater chains made for discounted media in the times for their showtime listings. Since no one gets their showtimes from a newspaper anymore, those ads are long gone. Unfortunately, many more disguised as "pre-show programming" have taken their place. Sadly, the booing has stopped.