Domain to help link businesses with 'powerful brands'

London Mayor Boris Johnson Credit: PA

Adopting the .london suffix will enable organisations to more closely associate themselves with "our great city’s powerful global brand", Boris Johnson said today, after it was announced that London would become one of the first cities in the world to get its own web domain.

The London Mayor added: "This is also an excellent opportunity to expand London’s digital presence, which in turn is set to generate funds to invest back into the city.”