In celebration of Guess‘ 30th anniversary, the denim-driven global fashion brand has launched a special anniversary campaign, starring former GUESS model, Claudia Schiffer. For their “30 Sexy Years” campaign, Claudia is the perfect fit to deliver “a powerful mood of sensuality and individuality in classic black and white images staying true to GUESS’ roots.” If you’re familiar with all the iconic Guess ads over the years, then you’ll know they reference many classic screen sirens such as Brigitte Bardot, of whom Schiffer has been compared to on many occasions. The campaign was shot by famed photographer Ellen Von Unwerth on location in Sorrento, Italy.

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The collection will be available at GUESS stores nationwide and Bloomingdales nationwide at the end of April. Archival images via Vogue UK.