The super-producer and successful director of hits like Knocked Up, Pineapple Express, and Superbad isn't involved in it, but This is the End is a direct byproduct of the Apatow machine. A raunchy, joke-heavy look at the apocalypse, it's written and directed by Seth Rogen and Evan Goldberg (who wrote Pineapple Express and Superbad), and stars a venerable who's who of Apatow alums: Rogen, James Franco, Jonah Hill, Jay Baruchel, Danny McBride, and Craig Robinson.