In a recent change to the iOS version of the App Store, Apple gave each app category now has its own “Featured” page, complete with a curated selection of top apps. Before, there was just a single Featured section and navigating to separate categories provided only a list of the best-selling paid and free apps.

The folks over at MacStories noted that the newly implemented category pages feature wide banners and plenty of promotional space. Furthermore, these new category Featured pages are only accessible from the main Featured page. A list of popular categories and a drop-down menu are among the things that appear at the top on both the iPad and iPhone versions of the store. If you pick a category from the list, you will be taken to the new, category-specific Featured page.

Now if you didn't already know or haven’t already guessed, getting promoted on the App Store can be quite a big deal for developers. The fact that Apple added new promotional sections for each category allows developers to gain more exposure for developers while helping consumers discover new apps that would otherwise be unseen.

Have any of you utilized the feature and found some new apps you previously didn't know about?