Basic SEO training: product page optimization

Marieke is partner at Yoast. She runs our academy, marketing and research departments. She loves to write about content SEO and site structure.

If you’re the owner of an online shop, you’d like your visitors to click that ‘Buy’ button on your product page. In our Basic SEO training we teach you how to optimize the usability and conversion of your product pages. In this Basic SEO training video fragment Thijs shows an example of a good product page and explains what’s so great about it.

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Here’s a transcript:

“So let me give you an example of what I think is a good product page. As you can see here, there’s a big image of this product. It’s a barbecue that’s being sold online. There’s also a pretty big call-to-action, it’s orange so it stands out in the design. And what I like most about this, is that the images they have on this page are really clear. There are images from every angle and images of people using the product. You can really see the product well and get a feeling for it.”

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3 Responses to Basic SEO training: product page optimization

Bebek Klima Servisi • 3 years ago

Thanks share. Good job.

Linda • 3 years ago

Thanks for this. I’m already in the middle of redoing our photos with this idea in mind, but it led me to your product UX page which has really got me thinking I need to rewrite the descriptions for all the run of the mill type products!