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A classic, but for a reason – smells delicious, incredible value, and actually works. Palmers Stretchmark lotion, £2.19 for 250ml contains the active ingredient PurCellin, as well as Vits A & C and is great for…

We adore Mum Magazine so when we were flicking through and came across our Allure set we were more than a little excited! With a focus beautiful, sleek styles for modern mums, our Allure range fits perfectly…

Good news – Amoralia has scored a triple whammy in the December issue of Mums and Tots magazine and we’re thrilled! It’s great to see our ranges be showcased in a new festive light with our Allure nursing…

We’re thrilled to see not one but two of our nursing bra’s in this months Angels & Urchins magazine. Our new Allure nursing bra, £39 with removable flexi-wire offers great support if you’re looking for something…

It’s mucky, smelly and bound to cause a few surprises along the way, so it’s no wonder that so many parents find the oh-so-glamorous world of nappies a little bit daunting! After all, the combination of…

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We have now closed the site, but don’t worry, you can still get beautiful maternity & nursing lingerie at Cake Maternity. They make lovely products in a large range of sizes, which we’re sure you’ll also love. #lovethebodyyouarein