For my students: So Facebook has around 1,000 to 1,500 versions running at anyone time (split A/B testing of interface, algorithms etc). Some of the interface changes I am seeing or have seen: ENGAGEMENT swapped out for Likes in the public facing ‘numbers’ area of a Page. Now the boss will ask “what is our Facebook […]

About Laurel @SilkCharm

2017: Laurel Papworth aka SilkCharm connects with 6.8 million people through social media each month and has 11,000 online students studying social media with her. Laurel was named by Forbes Magazine in the Top 50 Social Media Influencers globally and has taught Facebook, Blogging etc at the University of Sydney for 10 years. Laurel: About and Online Courses