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Cross platform and mobile advertising is considered as a sub division of online advertising. The model of cross platform and mobile advertising has its presence across various markets, geographic locations and organizations so that technology can reach out to the target audience. The advancement of technologies and the interdependence of people on mobile phones, tablets, televisions, computers, laptops and others facilitates cross platform and mobile advertising market. The features such as mobility and continuous connectivity in the above mentioned devices are changing the trends of advertising. The CAGR for cross platform and mobile advertising is expected to show a comprehensive growth during 2013 to 2014. The aim of this report is to provide an insight on the global cross platform & mobile advertising market’s current and projected trends and to carry out an in-depth analysis of market potentials available. The report analyzes opportunities in the developed and emerging economies so that companies can make strategic decisions and gain competitive edge. The major trends driving this market are the emerging internet enabled mobile phones, development of network technologies, numerous advertising platforms and presence of social sites. The global cross platform & mobile advertising market is competitive due to the presence of key market players such as 4info, Amobee, AOL, Apple, Facebook, Google, Microsoft, Nokia, Rhythm, Yahoo, Flipkart and others. Social networking sites, search engines and shopping portals are some of the most popular and effective platforms for advertising. AOL, an American multinational mass media company, performs digital distribution of products, services and content, which they offer to advertisers and consumers.

The report gives an insight on the global cross platform and mobile advertising technologies and its application

Detailed analysis of drivers and constraints of the global cross platform and mobile advertising market has been discussed

Porter’s five force and SWOT analysis would facilitate decision makers in making strategic decisions by providing insight on current market conditions and important factors

Analysis of key market players and their strategies are been discussed in the report in order to understand the competition in a better way

Market segmentation is been conducted based on device, type, vertical and geographic location, which would assist companies in deciding on the segments of importance

Analysis of current market scenario as well as the future estimations through 2013-2020 would assist the decision makers understand the future prospects of the market

CROSS PLATFORM AND MOBILE ADVERTISING MARKET SEGMENTS

MARKET BY DEVICE

Mobile Phones

Smart Phones

Tablets

Desktops

Laptops

Smart TV

Others

MARKET BY TYPE OF ADVERTISING

Search Advertising

SMS

MMS

P2P

Video Advertising

Display Advertising

Voice SMS

Audio Advertising

Mobile Digital Coupons Advertising

In-app advertising

MARKET BY VERTICALS

Consumer Goods and Retail

Restaurants

Telecom and IT

Banking, Financial Services and Insurance

Media and Entertainment

Transportation, Logistics

Supply Chain and Manufacturing

Healthcare

Academia

Others

MARKET BY GEOGRAPHY

North America

Europe

Asia-Pacific

LAMEA

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With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR)
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