Media

Last month, Huawei launched the Mate 20 Pro, their brand-new smartphone. As a part of their Marketing campaign, Huawei leveraged the Iconic Rubik’s Cube for its international launch to showcase the power of their AI: They erected a giant AI-powered Rubik’s Cube in London! The brand is encouraging people to solve the puzzle by using the AI capability in the …

VIEW ITEM The Rubik’s cube just won the right to European Union trademark protection, fending off a challenge from Simba a German toy maker that had applied an EU trademark in 2006 for the non-color representation of the cube. (see Bloomberg article here) The European General Court dismissed Simba Toys action in its entirety, thus making it the biggest legal …

The Economist Ad campaign featuring the Rubik’s Cube – via AdAge The Rubik’s Cube in The Economist print campaign in the US As part of its new campaign to gain subscribers in the US, The Economist’s agency DDBO New York is using the Rubik’s Cube to convey their campaign message “Get a world view”. This use is especially clever as it …

Google celebrates Rubik’s 40th anniversary by allowing millions to solve the Cube on its homepage In case you missed it, Google recently published an interactive Rubik’s Cube doodle on its homepage. The doodle (link below) allowed users from around the world to take on the challenge of solving the Cube and post their best time online. Try the …