What are the big­gest chal­lenges you face?

In ad­di­tion to the record open­ings of new F&B con­cepts ex­po­nen­tially in Dubai, one of our big­gest chal­lenges is com­bat­ing the stigma that comes with be­ing an in­ter­na­tional brand

lo­cated in a pres­ti­gious five-star ho­tel. Cre­at­ing a whole­some, homely meal, with that panache the Le Cirque brand is known for is both in­ter­est­ing and chal­leng­ing. Our re­cently in­tro­duced evolv­ing menu means adding in a few new dishes to the gen­eral menu.