Pure BeauteÌ is an international coaching, training, and consulting company that maximizes salon and spa success by bringing ART + BUSINESS to life to bridge the gap between passion and profits. We inspire you to become savvy and influential salon and spa leaders by offering world-class business training, marketing, and proven systems resulting in a winning team culture, exceptional client experience and loyalty, and profit growth. Frank Prescuitti, a certified leadership coach, together with Crystal Prescuitti, bring 30 years of beauty industry experience with MBA credentials.

WHY WE’RE DIFFERENT: Expertise through years of growing thousands of salons and spas led to our exclusive “6 P’s of Success” system. To achieve your desired results, we combine relevant trends in fashion and beauty with real world “How To” training, leadership coaching, team building, client retention, profitability, retail and service strategies, and marketing. You gain a step-by-step action plan with goals, metrics, and timelines. To accelerate growth, we offer 90-day jumpstart packages.

SMART TALK: Imagine a world that creates a Pathway to Success. What does the journey look like? Who inspires you? How will you achieve your dream? Start by clarifying your vision to reveal your purpose and make the dream attainable. Clarity inspires action.

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About the Author:

Stacey Soble

Stacey Soble has been involved in the conversation of salon business for nearly two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200, and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.