WILLIAM GRANT & SONS STEPS UP PRESENCE IN MALAYSIA

August 14, 2018

It was a privilege to join William Grant & Sons, award-winning, independent family-owned distiller celebrated its latest stage of evolution and increased presence in the Malaysian market with the opening of its Representative Office and change in route to market, at an event at the Glasshouse, Seputeh.

Named 'Distiller of the Year' and ‘Scotch Whisky Producer of the Year’ at the prestigious International Spirits Challenge awards in 2017, William Grant & Sons distils some of the world’s leading spirits and builds some of the most distinctive premium brands in the world.

Industry sources say the move is likely to be a good one for William Grant & Sons that could lead to more competitive pricing for its products in the Malaysia market, especially for the world’s most awarded single malt, Glenfiddich.

Commenting on the Trade Party, Satya Sharma, General Manager - Singapore, Malaysia and Philippines said, “We are delighted to host our trade partners and appointed Importers as we build such an important and strategic market for our portfolio of premium brands which include Glenfiddich, The Balvenie, Monkey Shoulder, Grants and Hendrick’s”.

Tong Woh Enterprise Sdn Bhd, Luen Heng F&B Sdn Bhd. and CSS Food & Beverage Sdn Bhd. have been appointed as William Grant & Sons’ official importers to help distribute the market leading premium portfolio of brands within their stable. The importers will provide activation, logistics and customer support to the market. They will also be able to continuously supply outlets, wholesalers, local merchants and re-sellers with the portfolio of William Grant & Sons brands.

Elaborating on the market outlook, Sharma said, “We see a lot of potential to build our brands within Malaysia, and are confident that, together with our partners, our team will be able to nurture current relationships, and develop new ones to realise our lofty ambitions. We believe in long-term brand building, and are always looking to create memorable experiences that allow us to engage with consumers and create deeper connections.

“Tonight’s impressive showcase gives just a glimpse into the various activations and experiences that each brand will bring to the market in the near future, and we want to thank our partners for embarking on this exciting journey with us.”

ABOUT WILLIAM GRANT & SONS

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila, Tullamore D.E.W Irish Whiskey, Monkey Shoulder® and, most recently, Drambuie and Hudson.

ABOUT GLENFIDDICH

In 1886, William Grant founded William Grant & Sons and built the Glenfiddich distillery in a valley in the Highlands of Scotland. On Christmas day in 1887, the first drop of spirit was produced. William Grant & Sons has been staying true to its dream and has built a renowned, multi-awarded brand with a devoted spirit in pursuit of perfection. For more information visit: www.glenfiddich.com

ABOUT THE BALVENIE

The Balvenie is a unique range of single malts created by David C. Stewart MBE, The Balvenie Malt Master who was awarded an MBE for services to the Scotch whisky industry by Queen Elizabeth II in 2016. Each expression has a very individual taste, but is rich, luxuriously smooth and underpinned by the distinctively honeyed character of The Balvenie.

The Balvenie is dedicated to the five rare crafts that are used to create The Balvenie’s distinctive taste. It is the only distillery that still grows its own barley, uses traditional floor maltings and keeps both coppersmiths and coopers on site – making The Balvenie the most handcrafted of single malts.

Monkey Shoulder is a malt whisky blended from three of Speyside’s finest single malts, using batches of just 27 casks for a smoother richer taste.

The name is rooted in malt whisky history and inspired by the malt men who still turn the malting barley by hand. The skill of the malt man is demonstrated when he turns the malting barley using a shiel (wooden Shovel). Years ago some Malt men used to develop a temporary strain known by the men as Monkey Shoulder. Thankfully practices have changed and the condition no longer exists!

Hendrick’s Gin is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, Hendrick’s Gin is distilled in Scotland, in small batches of only 500 litres at a time. Only Hendrick’s Gin is made with infusions of cucumber and rose petals, alongside a blend of 11 botanicals, producing a wonderfully refreshing gin with a delightfully floral aroma. Hendrick’s Gin is made in a combination of a Carter-Head and copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours.