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WESTPORT, Conn. — Nic+Zoe, a Boston-based fashion brand, has set down roots in downtown Westport.

To celebrate its latest store at Bedford Square, the shop will be making some special offers on Friday and Saturday.

“Nic+Zoe is focused on dressing real women for the moments that matter in their daily lives,” said CEO Susie Mulder. “We want to make it easy for them to feel like their best selves no matter what they are doing.”

Shoppers will find the boutique brimming with new styles and silhouettes of the season.

Known for its craftsmanship, innovative knitwear and impeccable fit and function, the clothing line aims to offer options for day to night, work to weekend.

The Bedford Square store at 7 Church Lane is open Mondays through Saturdays from 10 a.m. to 7 p.m. and Sundays from noon to 5 p.m.