Frozen Potato Market Overview:

Global Frozen Potato Market was valued at $50,755 million in 2016, and is projected to reach at $66,597 million by 2023, growing at a CAGR of 3.9% from 2017 to 2023. Potato is one of the most important crop, consumed in fresh or processed forms globally. Frozen potato is a kind of processed potato present in variety of product type in the market. These are treated with extremely low temperatures up to their freezing point to achieve preservation and protection of the food and the existing nutrients. Frozen potato and related products are used at commercial level via quick service restaurants (QSRs) and domestic level through large scale & small scale retail stores. The main product types of frozen potato include French fries, hash brown, shapes, mashed, sweet potatoes/yam, battered/cooked, twice baked, topped/stuffed, and others. These are already popular in the developed nations of North America & Europe and are gaining reputation in the developing nations of Asia-Pacific and LAMEA.

The global frozen potato market is mainly driven by the expanding business of quick service restaurants (QSRs) in the developing and the developed nations. Some of the highest QSRs contributing to the growth of frozen potato market include McDonald's, Burger King, Dunkin' Donuts, Subway, and more. Other factors driving the market are rise in disposable income of people in the emerging countries and increase in urbanization. French fries are the most widely consumed frozen potato product globally followed by hash brown. McCain Foods, one of the top key players of the market makes almost one third of all the frozen French fries produced globally. However, high price of frozen potato products and need for constant low temperature is estimated to limit the market growth. Growth in demand for frozen potato and associated food products in the developing nations are expected to provide numerous opportunities for development of the global frozen potato market.

Segment Review

The report segments the global frozen potato market based on product type, end user, and geography. By product, it is divided into French fries, hash brown, shapes, mashed, sweet potatoes/yam, battered/cooked, twice baked, topped/stuffed, and other frozen potatoes. Based on end-user, it is categorized into residential and commercial segments. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA and detailed description of the countries of respective regions.

Top Investment Pocket

Commercial sector, the key end-user of frozen potatoes, possess high market potential for investment, owing to their rise in demand and expanding QSRs business in different countries. Asia-Pacific is the fastest growing market for frozen potatoes in the commercial segment, followed by LAMEA.

Porters Five Forces Analysis

Bargaining Power of Suppliers, 2016

Frozen French fries occupy the highest share in the global market. Potatoes from warehouses or directly from the fields are processed via high-tech machinery to manufacture different varieties of the frozen potato. Apart from that, there is low product differentiation in the industry, leading to less switching cost. The presence of a large number of domestic and international raw material or potato suppliers at low cost lessens the suppliers bargaining power. There is low threat of forward integration from suppliers in the market, which further lessens the bargaining power of suppliers. Multiple sources are present for supplying potato as raw material to manufacture different kinds of frozen potato. Thus, considering the above factors, the bargaining power of suppliers is low, and is expected to remain as such during the forecast period.

Global Frozen Potato Market, By Geography

Asia-Pacific is the leading region, registering highest CAGR of around 4.5% in the global frozen potato market, which accounted for more than one-third of the total market share in terms of value in 2016. LAMEA was the second fastest growing region in the market owing to on-going developments in Brazil, Argentina, and other emerging economies.

Mexico Frozen Potato Market, 2016-2023

The demand for frozen potato in Mexico stood at 2,711 kilotons in 2016, and is expected to reach 3,480 kilotons by 2023, registering a CAGR of 3.6% during the forecast period.

This report provides an extensive analysis of the current trends and emerging estimations & dynamics of the global frozen potato market.

Comprehensive analysis of factors that drive and restrict the growth of the global frozen potato market is provided.

Detailed analysis of the industry based on the product type and end-user help in understanding the trending product type and other potential variants.

Porters Five Forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplierbuyer network.

Extensive analysis of the market is conducted by following key product positioning and monitoring of top players within the market framework.

Frozen Potato Market Key Segments

By Product

French Fries

Hash Brown

Shapes

Mashed

Sweet Potatoes/Yam

Battered/Cooked

Twice Baked

Topped/Stuffed

Others

By End User

Residential

Commercial

By Geography

North America

U.S.

Canada

Mexico

Europe

UK

Germany

France

Italy

Spain

Rest of the Europe

Asia-Pacific

China

Japan

India

Korea

Australia

Thailand

Rest of the Asia-Pacific

LAMEA

UAE

Brazil

South Africa

KSA

Rest of the LAMEA

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Potato is fourth most produced crop after wheat, rice, and maize globally. It is consumed fresh or processed form by consumers based on their end use. Frozen potatoes are the ones constituting major share of processed potatoes, and subjected to various procedures before reaching the consumers. These methods range from supply of potatoes from warehouses or field to their deep freezing and packaging for different end users. Amidst this, the different processes involved include washing & stone removal, peeling, sorting & cutting, blanching, drying, baking, cooling, deep freezing, and others based on product type.

French fries and hash brown are the most commonly consumed variety. These are mainly served in commercial quick service restaurants (QSRs), such as McDonald's, Burger King, Dunkin' Donuts, Subway, and more.

Asia-Pacific is the leading region in terms of consumption of different kinds of frozen potato products mainly frozen French fries. Further, this region is anticipated to grow at highest CAGR, owing to rapid development of food & beverages sector of different countries of the region including China, India, Korea, and others. LAMEA is expected to own second highest CAGR in the global frozen potato market due to rise in disposable income and significant growth of food & beverage industry. The developed nations of North America and Europe are relatively mature markets and are expected to grow with a decent CAGR over the forecast period.

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