About Madshus

Attention to detail has defined Madshus skis for over 100 years. From the bare hands construction in the beginning to today’s finely-tuned production process, our dedication to selecting the highest quality materials and producing the finest skis has never wavered.

The ambition was born in 1906 in a barn on the Vardal farm belonging to Martin Madshus’ father. Crafting his first wooden skis with hand-made tools, the obsession was cemented. Martin’s keen eye for materials focused intently on his core material, the raw wood purchased for shaping skis. Madshus ski builders purchased the wood as standing trees, spending the time inspecting each tree for the highest quality grains and potential cuts. Those that passed the inspection were marked with a Madshus axe, its steel M brand emblazoned to seal each tree’s fate with a Madshus shaper who would turn it into works of wintery art.

The make-up and variation within the raw goods has changed dramatically from the original wood trunks to today’s highly-controlled materials processes, but the principles remain the same. We use only the most well-defined and stable materials for the highest control of the production process and precision with the end product design. We apply that keen craftsman eye to the most thorough testing, and we produce each ski, boot and pole for the same standard of performance, for both the world-class athlete and the end consumer. Since 1906, that’s remained our hallmark, and the blaze from that axe lives on in every Madshus product today.

1979

1980

1987

1988

Drawn to the engineering capabilities and innovations of Madshus, K2 purchases the company from Moelven, linking up the two ski manufacturers for alpine and Nordic.

K2 Acquires Madshus

1989

Madshus CCD Collection

First alpine ski production since 1964

1990

1994

Thomas Alsgaard wins medals for Madshus in the Lillehammer Winter Olympic games, one of two gold medals for Madshus in their home country.

Thomas Alsgaard For the Win

1995

Madshus skis continue to grow, now sold in 17 countries.

2000

2004

A fantastic year for Madshus athletes on the World Cup results in 63 first-place finishes, 39 second-place finishes, and 40 third-place finishes for Madshus.

Madshus Success

2010

2010

Ole Einar Bjoerndalen

Madshus enters a new decade with a sweeping launch of progressive new products and technologies. In boots, Madshus becomes the first manufacturer to remove PVC from its entire boot line, using softshell constructions to achieve unsurpassed fit and reducing impact on the winter environment. In skis, Madshus redefines innovation with new low-profile 3D skate and classic ski constructions, and introduces a series of Cross Country Downhill skis for touring and turning.

2013

Madshus launches a revolutionary category, RED. In this category, we find the new Redline skis and Super Nano carbon boots. Those products will revolutionise the market and set a new standard for speed.

RED

2014

2014

Madshus Empower is launched. Madshus becomes the first ski company in the world to embed a chip in its skis. This makes it possible to capture vital data about the ski’s internal properties and measurements.

2015

Once again Madshus revolutionizes the market by launching an integrated skin system technology, IntelliGrip® skis are born. In the following 3 years, this technology would blossom and become a standard for wax-less skis around the world.

2015

2017

2017

The Madshus women’s team wins the overall World cup dominating the podium on Madshus skis and boots. Heidi Weng finishes the season in first place, while Krista Pärmäkoski takes second and Ingvild Flugstad Østberg end up in third.