Now, the cider market has gone flat. Will cider in Ireland and the UK go back downmarket? Has it already? Interesting, cider in the US doesn't seem to ever have had the "knocking back 2 liter bottles down by the canal at Age 15" reputation. So the "upmarket cider" market may be untapped. Though, now is probably not the time to launch anything upmarket.

1 comment:

Politics aside, I just love the taste of a Bulmers or "Magners".In fact I had 5 pint bottles yesterday.Cider is a summer drink to a lot of people, I just drink it all year round.As a youth I basically grew up drinking cider in the park....and I still love the taste.It treats your head better in the morning too.Man the headaches I used to get from beer!Especially Budweiser!But then I did drink in excess.