Chick-fil-A Innovation

Due to tight non-disclosure agreements and out of respect for the client none of the project outcomes or visuals can be shared at this time.

In the Spring of 2015, eight design students were given the opportunity to conduct two projects for Chick-fil-A through the SCAD Collaborative Learning Center. The multidisciplinary team, comprised of service and graphic design, design management and creative writing students conducted research around the topics of alternative distribution points and in-store family experience. Synthesis of this research produced insight into the behavior of users and major cultural trends. Aided by graphical depiction and storytelling techniques, students reframed the previously identified problems and presented the new vantage points to teams from Chick-fil-A. Armed with a new perspective of the problems at hand, students and Chick-fil-A corporate team members participated in student-led innovation workshops; one for each topic. The structure of the workshops followed the D.E.S.I.G.N. Innovation methodology developed for over thirty years at Motorola by Bruce Claxton.