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Page  5 Executive Summary Provide a succinct summary of your business plan. Your executive summary should be about 2 – 3 pages and should cover all the important factors of your business plan.  Brief business concept or description  Brief history of your business if available  The products or services of your business  Gap or opportunity in the market  Size of the opportunity and growth potential  Market analysis summary  The target market  Who are your competitors?  What will be your competitive advantages?  Who is in your management team?  Funding requirements  Proposed security  Financial projections  Inherent risks  Exit strategy

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Page  6 Description of the business Provide a description of your business  Company Ownership  Company description - who you are, what you do, where you operate  Company background - when, how and where you started. Articulate where you are currently with your business  Location of the business  Vision  Mission Values  Strategic objectives

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Page  7 The Market and Competitors Provide an analysis of the market and competitors in this section of your business plan  Market overview  Market segmentation  Market attractiveness  Target Market  Positioning  Customer analysis  Competitor analysis  Competitive advantages Provide a clear statement of what market you are targeting as well as the characteristics of that market in terms of needs, preferences, size, growth, trend and current and anticipated future direct and indirect competition.

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Page  8 Product or Service Offering Describe your product or service offering in detail. What unique features does your product or service offer. What value does your product or service offer? In essence, highlight all the competitive advantages of your product or service offering (s) Provide details on the following:  Anticipated product life cycles  Applicable patents, trademarks and licenses  Research and development  Technological aspects associated with your product or service

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Page  9 Market and Sales plan What strategy and plan do you have in place to capture your desired market share and achieve your business and market oriented goals and objectives? You may take the following aspects into consideration:  Key marketing avenues - Advertising, sales promotion, personal selling, public relations and direct mailing as well as social networking on sites such as Twitter and Facebook helps build relationshipsTwitterFacebook  Branding and brand development – marketing literature, business logo, business cards, brochures, business presentations  Pricing policy or strategy  Distribution channels  Customer value proposition  Strategic alliances  Sales strategy and plan

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Page  10 Operations Plan What physical necessities are necessary for your business operations? Take the following into consideration:  Layout of the business  Location and premises  Accessibility of your business taking into account the key business stakeholder - employees, customers, suppliers, community and others  Machinery, equipment, motor vehicles and other fixed assets  Capacity of fixed assets used for operations  The production process  Policies and procedures  Inventory and raw materials  Quality control systems  Customer service plans  Any present and future research and development plans  Legal environment