Appodeal, an ad tech company that recently raised new investment, is launching a new umbrella brand and ad tech product range called Stack, a new end-to-end SaaS-based solution for scaling mobile app businesses. Stack provides a solid foundation for independent in-house ad tech infrastructure that aligns user acquisition, business intelligence and monetization. Stack’s customizable solutions can be tailored to each customers’ unique needs.

The mobile app industry is rapidly evolving with constantly changing processes, which often manifests in an abundance of intermediaries and a lack of transparency. As a result, mobile app businesses face various obstacles to fast growth. For instance, ad networks are getting into the app publishing business and creating unnecessary competition. To avoid unclear fees and processes, many mobile app businesses spend considerable time and resources developing their own in-house tools of advertising technologies.

Stack is designed to address these pain-points and unify all advertising technologies aimed at fast scaling of mobile businesses. Stack’s all-in-one customizable in-house solution provides publishers with a transparent and predictable business model based on SaaS licensing and the opportunity to make direct deals without involving middlemen. Instead of giving away a part of their revenue to intermediaries, mobile businesses can rely on a transparent, pre-agreed monthly licensing fee with Stack.

Stack offers four core services and solutions:

1. Monetize with Appodeal -- Appodeal’s ad monetization solution embraces programmatic bidding, which enables generating precise impression-level revenue data that can be later analyzed with Business Intelligence tools. The monetization platform includes several cutting edge technologies that can be set up as separate components: waterfall mediation, in-app header bidding mediation, and an ad exchange called BidMachine.

2. Analyze and engage with DataCore -- DataCore’s business intelligence as a service is the essential link that unites monetization and user acquisition. It helps to identify 20% of the users that drive 80% of the revenue and use these insights to improve the UA strategies for all ad sources, including Google, Facebook or any other source mobile app businesses utilize. DataCore also provides insights on the drop-off points and other user behavior patterns to develop sound re-engagement/retention strategies.

4. Grow with AppGrowth -- AppGrowth is designed to expand and strengthen the existing UA strategies using DataCore insights to optimize ROI, generate the best ROAS and the highest LTV (including ad LTV) in real time.

Appgrowth’s model ultimately flips the current UA model to a SaaS one, eliminating hidden fees and giving full control to the advertiser. AppGrowth enables advertisers to establish direct relationships with other publishers through Appodeal’s SDK integration and without fees or middlemen. AppGrowth offers:

Unique playable ads creation

Premium Appodeal inventory

Smart cross-promo ads to efficiently buy inventory

Super native cross promo format to engage with a loyal user base even more effectively

Deep insights on each campaign performance: up to 50 data points

4. Scale assured with the Stack Team -- To make this holistic solution work for mobile app businesses, Stack’s team of experts is dedicated to ensuring success for clients at every step of the way — from building an adaptable business intelligence solution to optimizing UA and monetization results. Ultimately, Stack Team’s mission is to scale mobile business according to their needs.

Coming together as an all-in-one suite of solutions, each element of Stack can also be implemented separately and tailored to each mobile app businesses’ specific needs. ﻿

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