Hara Partners

Archive for June, 2015

How hard is it to write compelling content? It can be pretty difficult if you don’t have the right tools.

Below we’ve outlined several great tools—all of them available for free—which can help you write, edit, and produce content more easily.

Evernote

Evernote is a tool which allows you to generate content, from inspiration to completion. Write, collect information, find what you need, and present your ideas. Communicate and collaborate in real-time without leaving Evernote. Present your work as it evolves with just one click, transforming notes into screen-friendly images.

Price: Basic is free. Premium plans start at $24.99 per year.

Google Docs

Google Docs lets you access, create, and edit documents wherever you go, from your phone, tablet, or computer. It’s an ideal tool for collaboration. You can see real-time edits from others, watching their cursor as they make changes or highlight text. Chat with others inside any document, or add a comment with an email address to notify someone. Google Docs even allows you to research topics in a sidebar as you write.

Price: Free.

Hemingway App

Hemingway App is an online tool to make your writing bold and clear. Hemingway highlights long, complex sentences and common errors. If you see a yellow highlight, shorten the sentence or split it. If you see a red highlight, your sentence is so dense that readers will get lost trying to follow it. Passive phrases are in green, long words are in purple, unnecessary adverbs are in blue.

Price: Free.

SavePublishing

Saveplushing is a bookmarklet that looks at your text and decides which statements are tweetable. If you want to share content, but your sentences seem too long, SavePublishing can help you find the right lengths to share.

Price: Free.

InboundWriter

InboundWriter is a tool to remove the guesswork from content creation. Get insights on how your content will perform before you write it. Discover which topics will work and which won’t. Follow content optimization best practices through an easy-to-use tool and tips for word choices, content structure, and other criteria. Get real-time analytical data on the effectiveness of your content.

Step 3: Develop Strong Internal Linking

Internal linking can weave a powerful network within your site that benefits both the user and search engines that crawl and index your site.

A site that lacks internal linking is like a collection of pebbles—disconnected and weak.

But a site that has strong internal linking turns those pebbles into concrete—interconnected and unbreakable.

By having more content you’ll have more content to link to. And the more you link internally, the greater your ability to create a dense and powerful site network will be.

Step 4: Regularly Remove Toxic Backlinks

You can gain a huge competitive advantage by regularly cleaning your link profile. Unfortunately, this isn’t something that most webmasters do regularly. Don’t wait until a penalty strikes to clean up your link profile. Do it now and then continue to do it on a monthly or bi-monthly basis.

Step 5: Be Patient

If you’re doing exactly what we’ve explained in the previous steps, your DA will rise. Generally speaking, the older the domains, the higher the authority will be. To find out the age of a domain, you can use the free Domain Age Tool provided by Webconfs.com.

If you’re in the process of setting up your own online store, you’re already way ahead of the game in terms of your personal drive and motivation. But be aware that you’re taking the brave, lonely path of an enetrepeneur, a path that comes with many risks.

Here are several of the important things to keep in mind when embarking on the journey of setting up your own webstore.

Registering a Domain

Registering a domain nowadays is really easy. There are so many companies that will offer you support nowadays with setting up your website, even years after you’ve paid for the domain name.

The most important thing is choosing a great name that will reflect your brand. If you’ve been running or working at a physical store for a while and you’re trying to bring your business to the online sphere, then it would be common sense for the domain name to match the name of the pre-existing business.

If you’re launching your own business, think about a domain name for a few days before you finally decide on one. Remember, this is the name that customers will be typing into their browser search bar whenever they want to find your business.

Financials

If you haven’t already, read up on merchant banks. A merchant bank account will allow you to accept payments from credit cards and debit cards, which you’ll need in order to maintain transactions with customers online.

If you don’t know the intricacies of setting up your own merchant bank account by yourself, you can do it through an intermediary, which is a company that will specialize in creating accounts for online-based businesses.

Products

Every merchant has an angle. Calvin Klein sells underwear. Best Buy sells electronics. Chances are, you don’t have the credibility of either brand, especially if you’re just getting into the web market game.

But if you’re a good entrepeneur, you should know why the product that you’re selling holds value to the average consumer, and what kind of product people will eventually want to see on your website.

Figure out your angle, because at the end of the day, that could be the core principle that will keep your business from staying afloat instead of going underwater.

Remember that for further assistance, we have plenty solutions on our website that will help you in your quest.

Google Analytics provides detailed statistics about the traffic on your site, as well as information about the effectiveness of your marketing campaigns. This article shows how to set up your Google Analytics account and add the tracking code to your store.

Step 1: Create a Google Analytics Account

1. Go to the Google Analytics site, and click Access Analytics. Then, do one of the following:

If you already have a Google account, click Sign In. Then, enter your Email and Passwordto log in to your account.

If you do not yet have a Google account, click Create an Account and follow the instructions.

2. To continue, click the Sign Up button.

3. On the New Account page, under “Setting up your account,” enter an Account Name. This should be a top-level reference such as the name of your business, rather than the name of an individual store. 4. Under “Setting up your property,” do the following:

Enter the Website Name of your store.

Enter the Website URL for your store.

5. Complete the remaining items on the form. Then, click the Get Tracking ID button at the bottom of the page. 6. When prompted, read the Terms of Service Agreement, and click the I Accept button to continue. 7. On the Administration page, do the following:

Write down your Tracking ID, including the “UA-” prefix. You will need this later when you configure your store.

In the box below, drag to select the tracking code and press Ctrl + C to copy it to the clipboard. You will later paste this tracking code into your store’s configuration.

Step 2: Configure Your Store for Google Analytics

1. Return to your store, and on the Admin menu, select System > Configuration. 2. In the Configuration panel on the left, under Sales, select Google API. Then, click to expand the Google Analytics section, and do the following:

Set Enable to “Yes.”

In the Account Number field, enter your Tracking ID, including the “UA-” prefix. The number can be found on the Google Analytics account page, and also in the Google Analytics code for your site.

UA-########-#

If you want to anonymize part of your visitors’ IP address before it is sent to Google, set Enable IP Anonymization to “Yes.”

If you want to test the effectiveness of individual pages in your store set Enable Content Experiments to “Yes.”

3. When complete, click the SaveConfig button.

Step 3: Check the Status of Your Account

1. Return to your Google Analytics account to make sure that Google is receiving data from your store. 2. From the Administration page, in the center column under Property, click to expand Tracking Info. Then, click Tracking Code to check the status of your account.

As a webstore owner, an important principle to keep in mind is that no customer will flock to your website for the quality of your products alone. As stunning as that V-neck tee might look, it won’t look so stunning on a murky white background with no catchy text beneath it.

These three components below will help you gauge whether your web design is catching the eye of the customer, or turning them away due to the sheer revolt of your blandness.

1. Style

From hair to sunglasses to rap lyrics, style is the most important component of just about anything worth selling in America. Some people wouldn’t even leave their house in the morning without their hair styled, so it’s interesting that webmasters will leave their websites looking like a mess when they could just as easily hire a hip designer to tidy things up.

2. Images

Once again, we can’t stress this enough for webstore owners… You need more images than just the

ones of your store products! Slap an awesome header image up top, for instance, to show your

customers that you did a little more work with the place than hiring a photographer to take a bunch of stock photos. It also wouldn’t hurt to maintain at least one image on every page of the website.

3. Typefaces

Although this is probably the most subjective principle, it can’t be stressed enough that this component can make or break a website. The typeface should be attractive enough to draw your prospective customers to your website, without stealing all of the attention from the images. What the typeface should be, however, is up to you. Good typeface is in the eye of the beholder. Peruse all the options, and then settle on the one that will really bring your website to life.