What Is A Digital Agency?

What Is A Digital Agency?

In simple terms, a Digital Agency is an advertising agency that has evolved to meet the changing needs of marketing in the digital age.

Digital Agencies bring the graphic design and copywriting together with new technology and modern marketing techniques. The result is a highly creative mix of artistry, science, engineering and determination to fix problems and find solutions in a very fast changing landscape.

It takes a deep understanding of the medium and process to successfully guide and grow a brand through digital channels. Successful brands take advantage of interaction and provide additional consumer value through digital means. The core principles of brand strategy remain the same but aren’t just the domain of traditional agencies anymore.

The problem is that the old, traditional, “interruption-based” media just don’t work the way they used to.

What are the advantages of working with a digital marketing agency?

Digital Agencies specialise in cost effective solutions that only target the audience you are interested in.

Digital Marketing Agencies hold their clients’ programs to the measurability and accountability metrics that were nearly perfected in direct marketing, meaning that ideas that work get increased investment.

Digital Agencies bring a range of multi-disciplinary solutions to every problem and provide solutions for the entire customer experience including sales and marketing, online shopping, subscription services, billing and delivery. They embraces strategic thinking, technical innovation and storytelling/brand building to deliver on client’s objectives.

How to select the best digital marketing agency for your business

Most traditional agencies are not well-equipped to do digital but most of them tell their clients they also do digital marketing. Even some of the traditional web development agencies know how to make websites, but they don’t have enough expertise when it comes to digital strategy and marketing concerning multi-channel approach such as search, social, and mobile.

The wrong agency can cause you time, money and worst of all, lost growth opportunities. It’s better to set aside additional resources for a qualified digital agency, rather than save money and end up losing business down the line.

As a digital agency network, DAN’s agency directories showcase agencies which have high-quality integrated digital marketing and web development services. The key is to determine which agency and which skill set suits your requirements best.

Here are the best digital marketing agencies all around the world with proven skills and experience.