First World Horror Stories

// 10.25.16

SVEDKA Vodka has launched a campaign depicting the most horrific things that could happen to a millennial during the Halloween season. The campaign was created by Bensimon Byrne, the videos are directed by Curtis Wehrfritz of Untitled Films.

SVEDKA Vodka is a brand rooted in cheeky humour, so the first world horrors are not your typical nightmarish scene. Instead, they bring to life deeply disturbing moments like not getting a text back from that girl you’re crushing on. Or running out of space on your smart phone. And perhaps the most horrific scenario of all, not getting the appropriate amount of likes on your social post.

The fully digital campaign consists of banner ads, enhanced banners, pre-roll, and various social media posts that all drive to the SVEDKA’s hub.

“Each year strive to own the Halloween period by doing something unique for our fans,” said Dan Strasser, Creative Director, Bensimon Byrne. “SVEDKA has one of the most engaged social media communities amongst spirits brands, which allows us to gain deeper knowledge into what our audience likes and what they are talking about. Hundreds of thousands of online comments have been a treasure trove of insights about what millennials are talking about every day. This year, we decided to bring the ongoing conversation about first world problems to life, under the campaign, ‘First World Horrors’.”

Bensimon Byrne has been SVEDKA Vodka’s AOR since 2012. In the years since, SVEDKA has grown to become #1 Imported Vodka in the United States (*As reported in Impact Newsletter, 2015 9L Case Volume, January 2016.)