In an attempt to study this topic “Audience Perception of Female Models in advertising messages (a study of Always Ultra Commercials)”, for the purpose of this study, some relevant literature will have to be examined and from other works that have already been carried out by some schools in a similar areas of studies which can contribute possibly to the understanding of this work. [Read more…]

THE ROLE OF PUBLIC RELATIONS IN BUILDING A SUSTAINABLE CORPORATE IMAGE: A STUDY OF BENUE STATE INTERNAL REVENUE SERVICE (BIRS)

Concept of Public relations

Public relations is a field of study that has attracted so many definitions; but the numerous definitions have a lot in common. A major reference is that, public relations involve creating mutual understanding between organizations and their public. [Read more…]

INFORMATION TECHNOLOGY AND THE CHANGING ROLE OF MASS MEDIA IN NIGERIA

This chapter reviewed the relevant literature as regards information technology and the changing role of mass media in Nigeria. . Their review done in this chapter was derived from textbooks, journals, and unpublished project/research report. [Read more…]

GOVERNMENT USE OF EXTRA LEGAL MEASURES AGAINST MEDIA PRACTITIONERS A CASE STUDY OF SANI ABACHA

In writing this work of study, efforts were made to search and college/ literature that will help the reader in understanding the project from sources like Newspapers and Magazines both at the National Library and offices of Tell Magazine, News watch, Guardian and Textbooks touched on relevant issues of the project. [Read more…]

AN ASSESSMENT OF THE EFFECTS OF TELEVISION PROGRAMMES ON YOUTHS. (A CASE STUDY OF CAMPUS CIRCUIT ON MINAJ BROADCAST INTERNATIONAL)

This means to review available literature dealing with the issue /problem under review. The arrival of television in 1920’s following years of scientific advances in he areas of electricity, photography, wire transmission and radio. [Read more…]