Executive Productivity Laboratory

In a ground-breaking initiative, the World’s No 1 School of Sport, Health & Exercise Sciences at Loughborough University has partnered with executive coaching consultancy, The Holywell Partnership Limited to research and redefine the frontiers of executive performance. Executive Productivity Laboratory offers executives and their employers access to world class facilities and academic resources that underpin Olympian, Paralympian and elite sports attainment.

The brand identity subtly blends three core references; a graph (for scientific data), a podium (for physical performance) and a building (for centre of excellence). This minimal visual identifier is then used across printed and digital communications to bring the brand to life and deliver key messages.