Doesn't cut it for you? Volvo will sell you an R-Design Lux if you crave features like an embossed leather interior, bending xenon lights, a rain sensor, cruise control, keyless start and something called "rear theatre lighting".

But the V40 R-Design isn't all show and no go. Two types of chassis will be made available – "dynamic" and "sport" – the latter of which is lowered by 10mm and has stiffer shocks.

As with all previous R-Design models, buyers will be able to choose an assortment of engines – from the eco D2 diesel variant which emits 94g/km of CO2, right up to the hairy-chested 2.5-litre T5 turbocharged petrol with 254bhp.

Volvo is marketing the car to younger buyers, and expects 25 per cent of all UK sales to be the R-Design model.

Dealers are taking orders as of now, but prices will be published next month. Customer deliveries begin in January 2013.