Consumer brands ready to flock to BLE

With Licensing Expo in Las Vegas over for another year, all eyes are now turning to plans for this October's Brand Licensing Europe.

Advanstar has revealed that a raft of consumer brands have signed up to exhibit on the new-look showfloor.

The zoned floorplan will enable visitors to navigate the vast array of brands more easily than before.

The likes of Coca-Cola, Adidas, Nike, ChupaChups, Jelly Belly, Budweiser and Aquascutumn will be found in the Brands area, while high profile heritage and non profit brands include The National Trust, WWF and the Victoria & Albert Museum.

In terms of sports, there will be Manchester United, Real Madrid and the NBA, plus Slazenger and the Royal Ballet.

Chewits and guitar brand Fender will be welcomed for the first time this year, while Belle and Boo will debut in the Art, Design & Ilustration area, together with Fatina Dreams, Gorjuss and Helz Cuppleditch.

"There is a good reason these consumer brands come to BLE," said Darren Brehin, BLE event director. "They are looking for the chance to make new partnerships with manufacturers, retailers or service providers so that, together, they can create meaningful new ways to connect with consumers and to grow their business. If you want to work with them, BLE is where to be."

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