Google Must Buy Twitter: 10 Reasons Why the Deal Needs to Happen Now

by Clint Boulton

Google is slogging through calls from media, pundits and critics who want to see it gain greater placement in social media, where Facebook is currently king with more than 500 million users in six quick years. Google CEO Eric Schmidt stirred the pot Sept. 28 when he told the crowd at TechCrunch Disrupt that Twitter should be able to come up with ad products that are highly lucrative. The funny thing is, Twitter already has! The microblog's Promoted Tweets and Trends are capturing $100,000 a pop for a single link of prime placement on the Website, which has more than 160 million users. There is clearly a lot of ways Twitter can make money, eventually charging for analytics and other products for businesses to leverage their presence on Twitter. If Google were to acquireTwitter, it would gain a new ad revenue stream and considerable talent from Twitter's management, some of whom worked at Google. Here are 10 reasons why Google must buy Twitter.