Cincinnati—Fifth
Third Bank (NASDAQ: FITB), which through its partnerships administers 29,000
retirement plans for nearly five million employee participants across the
United States, today announced the availability of Dave Ramsey’s CORE Financial
Wellness program for its Plan Sponsor participants.

Fifth
Third Bank and Dave Ramsey have a long-standing relationship that began in 2010
with the Bank’s sponsorship of Ramsey’s financial education curriculum for high
school students. To date, that sponsorship has educated more than 500,000
students and is a core component of the Company’s commitment to financial
empowerment. More information is available at www.53.com/financial-empowerment.

The
Bank and Ramsey now have collaborated to offer Ramsey’s CORE Financial Wellness
program to the Bank’s retirement plan companies, or plan sponsors. CORE Financial Wellness is Ramsey’s program
for the business community that aids employers who want to help their employees
relieve financial stress and win with money. The new collaboration originated
from the Bank’s discussions with its retirement plan sponsors and participants
which revealed a great need for more foundational financial education.

Sheri
Kehren, vice president and program manager of financial workplace wellness at
Fifth Third Bank said, “In talking to our plan sponsor participants, we learned
that the traditional retirement planning tools we offered didn’t go far
enough. The employees, the majority of whom are living
paycheck-to-paycheck and struggling with an average of $16,000 in debt, told us
they needed to go back to basics. Offering Dave Ramsey’s CORE Financial
Wellness enables us to demonstrate our commitment to providing our plan
participants with behavior-based education that will make a significant positive
impact on their financial lives.”

Ramsey’s
CORE Financial Wellness program is video-based education that requires eight
classes for certification: Super Saving; Relating with Money; Cash Flow
Planning; Dumping Debt; Understanding Insurance; Investing 101; Retirement
Planning; and Real Estate and Mortgages. Additionally, the program offers
four optional topics: Long-term Career Planning; Credit Bureaus and
Collections; The Impact of Marketing; and The Power of Negotiating.

“Thanks
to Fifth Third, hundreds of thousands of high school students have completed
our Foundations in Personal Finance
program. Now, we’re expanding that
relationship to offer our CORE Financial Wellness to their business customers,”
said Dave Ramsey, New York Times best-selling author and nationally syndicated
radio talk show host. “For most adults, a significant change in financial
behavior is the key to retiring comfortably and with dignity. This sense of
hope represents a win for employees and
the companies they work for. CORE walks participants through a proven plan that
teaches them how to change bad habits, get control of their money, and start
investing for the future.”

Fifth
Third Bank’s commitment to financial empowerment spans multiple generations,
with programming designed to help people at every stage of life make smart
financial decisions. Signature programming includes Young Bankers Club as well
as sponsorship of the American Bankers Association’s Teach Children to Save program and Dave Ramsey’s Foundations in Personal Finance high
school curriculum. Fifth Third Bank also offers multiple programs for adult
financial empowerment, including the NextJob reemployment program for mortgage
borrowers, and its Fifth Third Financial Empowerment Mobiles. These two 40-foot
eBuses are equipped with Internet accessible computer workstations and travel
into underserved communities to provide access to quality financial
services. For more information, visit www.53.com/financial-empowerment.

Fifth Third
Bancorp is a diversified financial services company headquartered in
Cincinnati, Ohio. The Company has $130 billion in assets and operates 17
affiliates with 1,311 full-service Banking Centers, including 102 Bank Mart®
locations most open seven days a week inside select grocery stores and 2,605
ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West
Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates
four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and
Investment Advisors. Fifth Third also has a 25% interest in Vantiv Holding,
LLC. Fifth Third is among the largest money managers in the Midwest and, as of
December 31, 2013, had $302 billion in assets under care, of which it managed
$27 billion for individuals, corporations and not-for-profit organizations. Investor
information and press
releases can be viewed at www.53.com.
Fifth Third’s common stock is traded on the NASDAQ® Global Select Market under
the symbol “FITB.” Fifth Third Bank was established in 1858. Member
FDIC.