Your Attitude Determines Your Altitude

Intro: Ever get the feeling that you’re not in the right place or doing the right things in life? Today’s guest, Manny Wolfe knows a thing or two about overcoming struggles. Having faced and beat substance addiction between the ages of 11 and 28 and been subjected to a cult and gang life, Manny is a […]

Russ Ruffino is the founder of RussRuffino.com and ClientsOnDemand.com, a company that teaches coaches, experts and thought leaders how to attract their ideal clients and charge higher fees for their services. Episode Takeaways: 85% of client problems are common repeats, You can create your signature coaching program by overcoming a major challenge […]

John Lee Dumas is the founder and host of the wildly successful EOFire podcast which he started back in September of 2012 based out of a realization that he needed to hear more from his favorite podcasts and nobody else was doing a 7 day per week show. He decided to […]

Being an entrepreneur is HARD. There, I said it and it’s the honest to God’s truth. So many folks, especially those in the online marketing space, proclaim how awesome their lives are and how terrible it would be if they were to have a regular job. I’m not sure if they do this […]

Nick Unsworth is a San Diego based business coach whose passion is to help YOU set your life and business on fire….and he’s pretty damn good at it. In this Episode, Nick and I discuss his live event called “Ignite” which will be held in June in Sunny San Diego. We’ll also tell you how […]

I hope this post rubs you the wrong way. WHAT? Why on earth would I write something designed to rub you the wrong way you ask? Well, it seems to work pretty well for newspapers, copywriters, bloggers and pretty much any other writer that has ever had the nerve to go against the grain. Just […]

Wanna be a lucky bitch? Denise Duffield-Thomas knows how to get lucky. Denise is the founder of LuckyBitch.com and she’s hustled very hard to get where she is today. Now don’t the cheeky name and website fool you. Denise is super pleasant and not an actual bitch by any means and once you hear this […]

Unless you’ve been living under a rock, you’ve likely heard that selling physical products online is super hot and shows no sign of slowing down. A lot of folks learn about the physical products industry and get themselves talked out of it before even getting started. I met one of this episodes guests at a […]

Living in Exotic locals, making a cushy living and being happy…really happy. We seem to have a bit of a recurring theme here on the Hero Theory recently and it’s all good. Episode 20 brings us Matt Gallant, a power house copywriter and marketing superstar who just up and decided one day that he wanted […]

Have you ever dreamed of running away to some beautiful island paradise for an extended period of time and just enjoying all that the world has to offer? If you have but haven’t done it yet, what stopped you? In episode 20 of The Hero Theory, my guest Vernon Foster tells us how he’s making […]

A former lost soul oblivious to opportunity, lifestyle design hacker Mike Murphy will help YOU unlock your mindset and blow up your business, fine tune your body and design your ultimate fulfilling lifestyle so you can become your own hero.

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