Mobile Phone Subscribers

The Mobile Phone Subscribers Microworld is a simple stand-alone simulation that deals with word-of-mouth and customer churn issues, the growth in subscribers, and the challenge of creating the capacity required to sustain high levels of growth.

Although many cell-phone markets are now mature, the same mechanisms repeat every time a new generation of technology is launched.

This game introduces and demonstrates the important dynamic concepts of accumulating resources [subscribers] and capacity limits. Players have two main items are under their control - marketing and the ability to increase network capacity.