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Great Growth

Challenge:

To market and sell a comprehensive professional development product line for educators.

Solution:

During the first year of this program, MarketingWork’s telesales representatives promoted a single, off-site training workshop and handled all logistical arrangements necessary for each workshop sold.

As the program grew into a full series of workshops and related print and software products, MarketingWorks continued to recommend a cohesive approach to marketing and selling the programs. Strategies were developed to increase product line visibility and sales.

Results:

MarketingWorks’ success within the first four years of the program increased annual revenues by 471%.

In its third year, revenues were up 293% over the year before and exceeded an aggressive revenue goal by 3.7%. As a result of our success on the program’s growth, MarketingWorks increased its services to the client.