The Autonomous Vehicle: The Car of the Future

Fully autonomous and partially autonomous vehicles have the potential to be a disruptive technology in the years to come.

Fully autonomous vehicles can drive themselves in virtually all situations without driver intervention. Some limitations, such as use in severe weather, are still to be defined, along with protocols for challenging conditions. Partially autonomous vehicles operate with a high degree of autonomy in select situations, such as driving on highways and changing lanes, but they require user input in all other situations.

The first partially autonomous vehicles will hit the roads in 2016. The benefits to society will be remarkable: significantly reduced road accidents and fatalities, and much better fuel economy. For the driver, autonomous features will make commuting easier and free up time in the car for other productive tasks or leisure.

What OEMs Need to Know About Innovation

What makes an auto company stand out to today’s consumers? Innovation. Consumer research shows that auto customers consistently cite innovation—generally and in specific areas—as a major consideration in their purchase decision. Here are some questions OEMs need to answer when it comes to satisfying the growing consumer demand for innovation.

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