The films were shot on the Phantom, Red Epic and Canon 7d, over six days and in three separate locations, which consequently required a sizable amount of data wrangling in the initial stages.

Director, Ben Newman did an incredible job in making these three spots feel radically different from your average sports drink commercial. Pete Rypstra, Lead 2D artist, adds "It's been great working on these spots. Good idea, cracking edits and superbly directed. Ben's healthy obsession with symmetry and his eye for detail meant we had our work cut out for us as far as clean up was concerned. We then added 3D Massive crowds and camera flashes to enhance the atmosphere in various shots".

To add the final touches motion graphics were added by AfterFX duo, Shaun William Leong and Luke Tribe, before Colourist Aubrey Woodiwiss finished the campaign with its gritty grade.