Since returning from WTM London on Wednesday, our headquarters in Interlaken has been buzzing with feedback and comments from conversations with customers, potential customers and industry leaders. We find conferences like these useful because we get a better idea of where the travel industry is headed.

Hashtags are extremely important when it comes to Instagram. Whereas it’s seen as a bit desperate if you laden your tweets with hashtags on Twitter, on Instagram it’s common practice to have between five to ten of them with each photo. Instatag app tells you the most popular hashtags, then allows you to choose which ones you want to add to your photo.

Something that’s key when it comes to Instagram marketing is continuity. There’s no point sharing photos one week and not the other. To ensure you have a steady stream of photos on your channel, you need to plan a little. This online tool allows you to do that as it posts the content for you.

If you don’t want your photos to be used commercially without your consent, or if you want to get a bit of branding on to your images when you’re sharing them, this app will allow you to put your logo on your photos by way of a watermark.

Want to see your favourite Instagram photos in video format? Flipagram is a free app that allows you to create, share and discover photo-video stories. Not only that, it allows you to add your favourite songs too.

Sometimes the best content to share isn’t your own content – it’s somebody else’s. You can manually share another user’s content on Instagram, but there’s a bit of work involved (by way of saving the photo to your device and resharing via your own account). However, by using Repost Whiz you can instantly ‘regram’ photos.

This online tool lets you see who your top engager is, who unfollowed you, when your followers are online, what your most popular photos are, and much more. If you’re taking your Instagram marketing seriously, than this tool is an absolute must.

While Instagram is made for photos that are a perfect square, sometimes you’re doing the photos an injustice by cropping them. If you want the entire photo in all its glory, Instasize is the app for you.

In age where the text on the photo is almost as important as the text that accompanies the photo, having an app that enables you to add text to your photos is pivotal. This one for iOS is extremely easy to use and can make even the most boring photos stand out.

This app lets you do exactly what it says on the tin – track your followers. It tells you who unfollows you, who follows you that you don’t follow back, and who you’ve followed that doesn’t follow you back. There are lots of other nifty features if you upgrade to the premium version.

Colm is Founder and Managing Director of digital marketing agency Sixtwo Digital. After running Hostelworld.com’s content and social media for almost 11 years he felt it was time to branch out on his own, using all his experience to educate others in the travel space.

We're here to support you all the way

TrekkSoft was founded to address the needs of our local tour and activity industry in Interlaken, Switzerland. We understand the industry and you can rely on our team to onboard your business, introduce you to digital best practice, and guide you to success from the start.