Bud Light Cool Twist Packaging

bottle research, design & development

Anheuser-Busch partnered with Product Ventures to explore a new aluminum bottle design for Bud Light®, evolving from the classic long neck glass structure. After conducting digital ethnographies and thorough research, our team developed a contemporized structure embodying proportions and transitions with more of a metal vernacular. This inspired design features a taller shoulder, crisper angles, and tighter radii transitioning to a shortened neck. The result was a consumer preferred modern design with clean, honest confidence.