Madison Avenue Gets Two New Shoe Flagships from Brian Atwood and Schutz

Fifty new stores have opened on New York's Madison Ave in the last 18 months—including Proenza Schouler and Vince last month—and now the popular shopping thoroughfare is about to get two new shoe flagships.

Fall is big for Brian Atwood this year—he's unveiling his first advertising campaign, launching his digital site brianatwood.com, and opening his first store at 655 Madison Avenue, across the street from Barneys New York. The 1,500-square-foot space will house the largest selection of Brian Atwood footwear and handbags in the world, including 30 exclusive styles from his main collection and the contemporary B Brian Atwood line. The boutique, which opens September 18, will have an Old Hollywood salon feel to it. "I wanted the store to be the chicest luxury haven where beauty encompasses you from the moment you walk in," Atwood explains to ELLE, "like a Fabergé egg."

And come September 6, Brazil's fast-growing brand, Schutz, will open its first location outside its home country, right next door to Atwood in the same office building, 655 Madison Avenue. The São Paulo-based contemporary line, "known for its bold heels and platform sandals accented with studs, spikes, glitter, or leopard print," according to WWD, will be set in a 1,101-square-foot store, against minimal, high gloss black-and-white decor. Fifteen of the label's fall styles, which range from $150 to $300, will be exclusive to the New York boutique, with more new collections launching weekly. Ladies, warm up those credit cards.

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