Aside from the scary penalties and the costs associated with achieving compliance, GDPR has a lot of positives. GDPR will become a forcing factor for organizations to pay closer attention to how their data is collected, traded, and managed. Ultimately, suggests Chris Olson, CEO of The Media Trust, will drive consumer trust in the right direction. Companies can take better control over their data ecosystem, where up to 75% of their web environment is driven by 3rd party code and services.