New York State Tourism Will Target Australia and Puerto Rico

New York, an ever popular tourist destination, is now targeting specific international markets with its marketing.

— Andrew Sheivachman

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New York state will dedicate $50 million to efforts to market and promote the state as a destination for domestic and international tourism.

Gov. Andrew Cuomo announced the funding Wednesday during a state “Tourism Summit” in Albany.

The money will go to tourism marketing campaigns like the long-running I Love NY campaign, and will feature television and online ads. The funds will also be used to promote transportation options for upstate tourism and on targeted international campaigns to boost tourism from Australia and Puerto Rico, two areas the state has identified as potentially key markets.

The state says tourism had a $100 billion economic impact last year and is responsible for one out of every 12 jobs in the state. New York state welcomed 277 million visitors in 2014.

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