Three words that express the very essence of Audi. Vorsprung durch Technik isn’t a slogan, it’s our way of seeing the world. It is the driving force behind our history of innovation that continues into the 21st century.

Three words that express the very essence of Audi. Vorsprung durch Technik isn’t a slogan, it’s our way of seeing the world. It is the driving force behind our history of innovation that continues into the 21st century. Indeed, many technologies that Audi pioneered remain in our cars today. Some are milestones in the history of the motorcar. From our beginnings in 1899, to the Auto Union team’s Grand Prix successes in the 1930s and our more recent wins at Le Mans, we have always been at the forefront of the motor industry. Vorsprung durch Technik makes us who we are. To see more of its influence, just read on.

The new Audi A3 sedan with vorsprung durch Technik in its genes. Flat, wide and compact: the three hallmark design characteristics of the Audi A3 Sedan. Even the vehicle proportions accentuate the dynamic character of these new models. While the Audi idiom of sporty elegance embodies the basic traits of the design, a wealth of other design details make a thoroughly distinctive statement. Muscular taut surfaces, coupé-like roof contour and especially the wedge-shaped design lines and shadow edges instantly emphasise the vehicles’ pronounced forward-moving stance.

The Audi A3 Sedan

Vorsprung durch Technik

Three words that express the very essence of Audi. Vorsprung durch Technik isn’t a slogan, it’s our way of seeing the world. It is the driving force behind our history of innovation that continues into the 21st century. Indeed, many technologies that Audi pioneered remain in our cars today. Some are milestones in the history of the motorcar. From our beginnings in 1899, to the Auto Union team’s Grand Prix successes in the 1930s and our more recent wins at Le Mans, we have always been at the forefront of the motor industry. Vorsprung durch Technik makes us who we are. To see more of its influence, just read on.

The new Audi A3 sedan with vorsprung durch Technik in its genes. Flat, wide and compact: the three hallmark design characteristics of the Audi A3 Sedan. Even the vehicle proportions accentuate the dynamic character of these new models. While the Audi idiom of sporty elegance embodies the basic traits of the design, a wealth of other design details make a thoroughly distinctive statement. Muscular taut surfaces, coupé-like roof contour and especially the wedge-shaped design lines and shadow edges instantly emphasise the vehicles’ pronounced forward-moving stance.