Yamaha adopts organisational reforms for business development

IWATA: Japanese motorcycle manufacturer Yamaha Motor Company is going to adopt certain organisational reforms, effective January 1, 2017, with the aim of strengthening the structure for new business development, informed the company in an official statement.

The Design Center is to be changed with the aim of further strengthening design strategy planning, the strength of advanced design proposals, and product design development capabilities.

The Design Promotion Division is to handle design strategies, advanced designs, and other designing work except for motorcycles. The division is also to be renamed as the Frontier Design Division. The Product Design Division is to now specialise in motorcycle design functions, and has a new name in Japanese which coincides with the existing English name.

The Motorcycle Business Operations is to be changed with the aim of strengthening overall strategic functions at the Motorcycle Business Operations. The various functions of the Motorcycle Business Operations and the overall strategic planning across the regions under the Total Strategy Section will be newly established as the Integrated Strategy Division.

The Technical Center is to be changed with the aim of promoting advanced mobility technology development. The advanced mobility development functions of the Advanced Technology Research Division are now to be separate from the division, and are to be newly established as the Advanced Mobility Development Division.

The Manufacturing Center is to be changed with the purpose of promoting cost reduction activities more strongly.

In fact, segment leaders like Maruti Suzuki, Tata Motors and Hero MotoCorp have reported de-growth of 34.3 per cent, 45 per cent and 20 per cent, respectively giving a clear indication of a prolonged slowdown in the sector.