THE MAKING OF DIEHARD FAN

SEPTEMBER 01, 2016

NISSAN INNOVATION AT EVERY LEVEL

Painting your face is the ultimate mark of team devotion. So when Nissan released DieHard Fan, an app that allows fans of college sports to digitally add their team colors easily and without mess, we expected people would have fun with it. Did they ever.

In its first month users tried on more than 41,000,000 digitally applied designs, captured 2.7 million photos and videos of their creations using the more than 1000 paint variations possible with the colors of 100 colleges and universities.

HOW IT WORKS

So exactly how did Nissan create DieHard Fan?

It starts with Nissan signing the widest reaching sponsorship deal in the history of American collegiate sports.

Once that was in place designs for each school were meticulously created then applied to a face in real-life and photographed extensively. Once each design was photographed from every angle the latest in object mapping technology was used to painstakingly transfer the look into the digital realm.

When you use DieHard Fan that digital design is applied by advanced software that tracks movement, 64 facial points and 100 expressions per frame to create life-like paint that responds instantly to your every cheer and reaction to those highlight reel plays. Once the realm of professional animation, this technology can now be used by your phone’s camera.

In the making of video you can see each step of the process and learn more about how Nissan brought the app to 190,000,000 college sports fans.

When you use DieHard Fan that digital design is applied by advanced software that tracks movement, 64 facial points and 100 expressions per frame to create life-like paint that responds instantly to your every cheer

DIEHARD FAN 2.0: NOW WITH A PUBLIC GALLERY, RALLY CRIES AND THE FIGHTING IRISH

The latest version features new paint designs, a public gallery that allows you to share your best pictures with the world and Rally Cries, animated cheers that take your fandom to the next level.

The latest updates also adds these additional schools:

SDSU

Notre Dame

Michigan State

Hawaii

DIEHARD FAN — NATIONS: SHOW YOUR NATIONAL PRIDE

At Nissan, we are driven by the spirit of competition and inspired by those who dedicate their lives to the pursuit of athletic excellence. We understand that the thrill of victory knows no borders, so we developed the Nations edition of our award-winning Diehard Fan app so fans from across the globe could cheer on their athletes as they took on the world in August.

Released in more than 35 countries DieHard Fan Nations included colors and designs for more than 200 countries.

Users chose their favorite, painted their game faces, and shared their pics and videos while they cheered on top athletes from around the globe.

Athletes like Usain Bolt, who displayed his Jamaican pride using DieHard Fan – Nations on Instagram before heading off to compete against the world’s best.