The agency will join Accenture Interactive, part of Accenture Digital. Karmarama’s executive chairman Jon Wilkins, CEO Ben Bilboul, CSO Sid McGrath and CCO Nik Studzinski will continue in their current roles, as well as taking on additional leadership positions in Europe, Africa, the Middle East and Latin America.

“As part of Accenture Interactive, we will dramatically enhance our ability to offer best-in-class creativity and digital delivery,” said Bilboul.

Head of Accenture Interactive Brian Whipple added: “Acquiring a creative agency in London, where some of the world’s most iconic creative work is produced, will help us reshape how brands imagine, create, and deliver customer experiences.”

Accenture has made a series of acquisitions over the last 18 months. In April, this year, it acquired a majority stake in IMJ Corporation, full-service digital agency Japan. Prior to that, in 2015, it acquired AD.Dialeto, an independent Brazilian digital agency; Pacific Link, a set of independent digital agencies serving Hong Kong and Greater China; Chaotic Moon, a Texas-based creative technology studio; and Brightstep, a Swedish provider of digital content and commerce solutions.