Who we are

The Grooming Company Holding’s growth is powered by vision and partnerships. It partners with entrepreneurs, many of them women, who are the inspiration and ambassadors of our brands. It partners with franchisees who extend the global reach of its brands. It partners with leading suppliers to develop innovative, trendsetting treatments. And it partners with established distributors to secure a global presence for our products.

Customer experience is at the heart of The Grooming Company Holding, which focuses on catering to the ever-evolving needs of modern living. Trevor Sorbie sets global hair trends in hairstyling and colouring. N.Bar is a chain of award-winning nail bars that offers modern women, real results. 1847 masters the art of traditional grooming for the modern male. Sisters’ Beauty Lounges offer a wide spectrum of services in inspiring, luxurious settings. And JetSet delivers the Middle East’s first ‘wash and blowdry’ concept. Looking ahead, The Grooming Company Holding will continue to roll out more brands that offer unique experiences.