Today, Innovation is Not Enough, We Need to Innovate How We Innovate

For any organisation to have a competitive edge, reinventing what and how they do everything is crucial. By that, innovation lies at the crux and must be leveraged for success. While businesses find value in innovation, there’s need to embed this in the very culture of organisations.

But, fostering the culture of innovation in any organisation requires a unified language – a comprehensive framework for innovation. At Mahindra, this is the MIND framework or Mahindra INnovation methoD. It acts as a thinking guide for us, and helps us constantly reinvent ourselves by Mapping, Ideating, Nurturing and Deploying (MIND) innovation projects.

In this edition of Now Speaking, Shreyas Bakshi, Vice President – Innovation, Automotive & Farm Sector M&M Ltd. decodes this language of innovation:

The way we commute is changing. At Mahindra, we caught the pulse early on. That’s why we’re a contender in Formula E – an all-electric racing championship. Here’s how it helps us #FUTURise mobility in India.