David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

Endeavor Information Systems Announces New Version of ERM Solution

Endeavor Information Systems, a provider of library management software, has unveiled an enhanced version of Endeavor Meridian, its electronic resource management (ERM) system. Endeavor Meridian 1.5 is designed to help librarians and information professionals manage electronic resources as well as the licenses and packages associated with those resources.

Endeavor focused on enhancements to Meridian to improve patron access to bibliographic information, expand its localization capabilities and comply with industry standards. The availability of dynamic data exchange between Meridian 1.5 and the Online Public Access Catalog (OPAC), an electronic database of a library's holdings, allows patrons to view and access relevant resource materials--and the conditions for their use--directly from the OPAC display record. The integration between Meridian and the OPAC is achieved via a Web service, which allows an external system to query and receive product, license, and interface data from Meridian for use in the external system. This Web service builds upon existing capabilities for communicating MARC and acquisitions data from an integrated library system (ILS) to Meridian and extends the integration options available to libraries. Overall, the use of Web services will enhance the level of interaction between Meridian and interfaces from third-party applications and services in a library environment.

In addition to expanding its use of Web services, Meridian 1.5 provides support for localization of all elements of the Web-based staff interface, which will allow the ERM tool to be translated into any language. With Meridian's expanded infrastructure, libraries desiring additional interface languages will have the opportunity to perform their own translations in order to meet local needs.