Havas’s UK boss Paul Frampton says company has duty of care to its clients

The Government pulled advertising from Google and YouTube as a result.

And a powerful committee of MPs last night accused Google bosses of profiting from hatred for allowing sickening videos on its YouTube site.

Home Affairs Committee chair Yvette Cooper also questioned how the firm was able to quickly remove footage from YouTube if it was found to breach copyright — but was so slow when material was from banned groups spouting hate.

And he revealed supporters of ISIS and neo-Nazi groups may be making money from page views of YouTube videos.

Ms Cooper said: “Google and these organisations are still profiting from hatred.“It is inexplicable to us that Google can move very fast to remove material from YouTube when it is found to be copyrighted, but that the same prompt action is not taken when the material involves proscribed organisations and hateful and illegal content.”

The internet giant’s UK boss Ronan Harris has admitted the company “can and must do more” to combat what it called “bad advertising”.

Havas took action after talks with Google broke down.

The tech company had been “unable to provide specific reassurances, policy and guarantees that their video or display content is classified either quickly enough or with the correct filters”.

Firms wanting to advertise use marketing agencies who in turn bid for packages of web space on sites like Google and YouTube.

The problem arises because there is so much content on the web — millions of videos, blogs, forums and niche news sites — that adverts like are placed next to content by computers since it takes too long for a human to do it.

But computers are not yet able to work out that adverts for big brands should not be placed next to certain content.

Havas’s UK boss Paul Frampton said: “We have a duty of care to our clients in the UK marketplace to position their brands in the right context where we can be assured that that environment is safe, regulated to the degree necessary and additive to their brands’ objectives.”