I think I mis-stated up what I'm trying to accomplish.
In my select above the the carriage returns are returning correctly in SSRS as you can see.

I want to make the NAMES bold in my SSRS. (Yellow highlights below)
I'm fairly sure I could accomplish in SSRS in the expression by bolding everything up to the hyphen...but would rather handle from the SQL side if possible.

If you need part of your string to be formatted differently (i.e. bolded) than the rest of the string, in 2005 you don't have a lot of options. No HTML, no placeholder in the Textbox...

The only thing you can do is use two separate textboxes and format those as expected. To put two textboxes next to each other in one table cell, first put a Rectangle in that cell. Then you can add two textboxes inside that rectangle.