10 Stylish Ecommerce Website Designs from the Fashion World

Ecommerce is big business in the world of fashion. In 2014, apparel brands sold $52.2 billion online accounting for approximately 17.1% of all U.S. ecommerce sales for that year. And with more fashionistas opting to shop online rather than in-store each year, this number is forecasted to grow to $60 billion by the end of 2015.

But it’s not as easy as you may think to succeed as an apparel brand online. In the digital world, shoppers can no longer touch or try on pieces of clothing to assess their quality. Because of this, there is a disparity in confidence between the in-store and online shopper.

To win the trust of their online visitors, apparel companies rely heavily on the visual design of their websites. Online stores should attempt to replicate the familiar, rewarding, and addictive atmosphere of shopping in the real world. That means leveraging multimedia assets that showcase the quality of their materials and the finer details of their products while crafting a purchasing experience that is seamless and enjoyable.

To help inspire your next apparel build, here’s a collection of stylish ecommerce website designs that definitely deserve a spot on the runway.

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About the Author

Simon is a coffee lover, former agency digital strategist, and Shopify Partners' Growth Marketing Manager. When he isn’t hustling at the Shopify HQ, you can most likely find him dining at restaurants across the city or brushing up on the latest design trends.