Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

With so many leading thoughts on the market, how do you get your consulting firm noticed?

There are so many experienced consulting firms in the market that it can be tough to distinguish one firm from the next, which makes articulating your brand difference more important than ever. Greenfield/Belser helps consulting firms large and small define their brand strategy and take it to market with creatively differentiated brand design, content and thought leadership initiatives.

Capturing attention for your brand message and your firm’s thought leadership is also challenging for consulting firm marketers, which means your consulting firm website, logo/identity system, email marketing, marketing and sales material and publications must be more persuasive today than yesterday. It wasn’t called thought leadership when McKinsey Quarterly was first published in the 60s (ironically, to combat the commoditization of strategy consulting). But ever since it has been a consulting marketing staple.

Now, in an age when content has been declared king, firms of all sizes are heavily invested in more content marketing, risking commoditization of thought leadership. We wonder if your audiences are overwhelmed by the volumes of leading thoughts. With so many insights being published or otherwise shared, how do you get yours the attention you seek? The race is on.