17th INDIA DESIGN SUMMIT

Welcome to the summit of Ideas!

The summit is a platform to create an enduring partnership between design and organizations
leading to innovation and increased economic competitiveness. Just as large and small gears work together
in harmony, when designers work with organizations, they ignite innovation.

Design has become pervasive. The activity of design is being practiced by myriads of
disciplines including engineering, computer science, information systems, and business.
Titles such as software design, engineering design, human-computer interaction design,
and systems design is commonly seen now along with product design, industrial design and graphic design.
Everyone connected with these titles and other such titles are welcome!

The discipline of design offers a unique way of seeing the world and approaching problems.
The summit is a stage to bring the traditional fields of design in partnership with the fields
of technology and business towards the development of new products -- real and virtual.
It is a manifesto to inform the future of our highly technological age, profoundly in need of humanizing.

The summit will bring about new ideas, new initiatives, and new thinking needed to contribute to the larger
picture of design in the knowledge economy. The purpose of the summit is to synergize,
find new methods of working together with an attitude of openness, cooperation, and exploration.

SUMMIT THEME

The New Narrative

India has changed significantly in the last 17 years and so has Design. Today many businesses understand the importance of design, the number of designers in the country has grown exponentially, Government is seen as using design and many such positive indicators are being seen around us. The nature and form of design has also evolved tremendously over these last years. It is no more a domain limited to creation of tangible outcomes. It has become much more and is now expressing itself in nearly all domains of human endeavours. It is time that we move on and establish a “New Narrative” for Design.

Changing the Narrative points us towards a newer relationship between design and the stakeholders. It seeks to explore move from an almost apologetic positioning of design as no one looks at design to a positioning of strength, to build on the advances of design in India and move away from a dependent based status, to an approach that offers possibility and better outcomes for the stakeholders.