We are at a cross-platform crossroads

With multiple platforms, channels and media types, it can be difficult to cut through the data clutter. A new measurement model is needed to unlock value for publishers, advertisers and brands. comScore is creating that new model.

Focus on the metrics that matter

The goal of advertising is and always has been to have an impact. While it’s critically important for an ad to be seen, viewability alone is not a measure of effectiveness. It’s time to shift our focus back to other metrics that matter so marketers can evaluate the true success of their efforts and media companies can prove their value.

Mobile First. Second Nature.

Accounting for more than 60% of digital time in the majority of global markets, mobile has changed how we consume content, communicate and connect – it’s our primary tool. And for publishers, advertisers and brands, its importance can’t be ignored.

Local measurement that’s truly local

With TV viewership information built from the ZIP code-level up across all 210 local markets, only comScore provides local stations and agencies with television measurement that truly represents their audience’s unique viewing behaviors.