Transcript of "Creating a business_plan_that_investors_will_read"

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Why You Need a Business Plan
Launching a new product or service or expanding into a new market for the first time
can be a complicated process. How do you impress investors and lenders to get the
money you need to launch or expand your business? What is your target market?
Do you have adequate capital? A business plan answers these questions and is an
important tool in raising capital.
Fundamentally a business plan is your company’s resume. This resume illustrates
your market opportunities, management team and competitive advantage. A well
written and compelling business plan can get the attention of investors, increasing
their belief in your company and help you acquire the capital needed to get your
business off the ground.
Successful companies work with Scotia Macleod because of their commitment to
leadership, excellent team management skills and reliable business strategies.
Scotia Macleod can help make your business “investor ready” to raise capital
through our services in corporate advisory, strategic planning, operational
effectiveness and risk management.
www.scotiamacleod.com.au

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Scotia Macleod is in the business of significantly increasing the value of your business
through corporate advisory, business and process re-engineering, operational
effectiveness and risk management.
Capital Raising
Businesses that are seeking a more orderly exit or capital for growth in their
organisation can be confident with access to our sophisticated investors, venture
capitalists and private equity. Scotia Macleod will seek to exceed sector average
multiples through strategic sales and the realization of synergies between the buyer and
seller.
Investor Readiness
One of the most powerful ways you can impress an incoming buyer of your business, or
an investor in your business, is to hand them a file that basically does the due diligence
for them. In partnership with you, we will effectively carry out a due diligence process
before we go to market.
Exit Strategy
Scotia Macleod conducts intensive strategy sessions with business owners to maximize
the valuation of their business. Our strategy will outline the necessary path that an
owner or business needs to take to maximize the valuation of their business, with a view
to seeking an investor for partial exit, or a complete exit through trade sale.
Turnaround in Crisis
Accountable to CEOs and business owners, Scotia Macleod seeks to preserve
enterprise value and personal wealth of owners and directors in distress, through the
design and execution of a highly focused and effective short-term turnaround strategy.
By continually focusing on what is critical in the short time frame, Scotia Macleod can
see through the haze of “distracting and mostly irrelevant issues” by getting to the heart
of the matter and mapping out a strategic solution for the business.
Process Repair & Rejuvenation
Distress and business failure always arise from an underlying cause. Scotia Macleod’s
expert recovery team will get to the heart of the matter and will work to ensure that your
business avoids repeating previous ineffective business patterns.
www.scotiamacleod.com.au