Posts tagged sponsorship

Back in March, the NFL reached a deal to make Bose its official audio provider -- nothing special at the time, especially given the league's fondness for technology agreements. However, it now looks like this pact is about to influence the headphones you see on camera. The NFL has confirmed to Rec...

Bitcoin is about to hit the big leagues in a very literal sense -- it just got its first major sports sponsorship. BitPay has struck a deal with ESPN Events that will rename one post-season NCAA football game as the Bitcoin St. Petersburg Bowl through 2016. When the Bowl next kicks off, on Decembe...

Did you catch the selfie that the Red Sox's David Ortiz took with President Barack Obama? That was a great instance of cultural zeitgeist, wasn't it? However, Samsung also has a deal with Ortiz that let it use the shot (taken with a Galaxy Note 3) in a Twitter ad -- and the White House isn't very ...

As if managers of MLB teams didn't have enough to look forward to with the upcoming baseball season, many of 'em will be staring at one of these contraptions in the dugout. Today, T-Mobile announced a multi-year partnership with Major League Baseball in which the magenta carrier will provide an on...

Microsoft is about to launch a giant media blitz for Windows 8, and it wants to guarantee that even those of us heads-down in our laptops and smartphones take notice. It's sponsoring Boingo's WiFi, making it free at popular locations in New York City and San Francisco through the holidays to pitch...

Everyone loves a happy ending, and it's with this in mind that we share the latest round of good news from the Kubuntu team. Starting with version 12.10, the popular KDE variant of Ubuntu will have sponsorship from Blue Systems. Previously, Canonical announced its intention to drop its sponsorship ...

Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Mathew McCurley takes you through the world running parallel to the games we love and enjoy, full of rules, regulations, and esoteroic topics that slip through the cracks.
Brand advertising has...

If you're feeling charitable this year but don't want to take time to log out of your favorite MMO to make a donation, Trion Worlds is offering you the next best thing. October 15th marks the date of RIFT's Extra Life event, which will feature a 24-hour gaming marathon designed to put a little co...

The official Microsoft Sync blog (apparently the blog isn't official -- they fooled me) has posted a video interview (which you can see above) with Check Six, one of the high level World of Warcraft Arena teams showing up in tournaments lately. The video is somewhat tame, but that actually works in...

If you've been following the latest official Alliance Tournament in EVE Online, you've probably been glued to the match videos being posted on Youtube. Every year as I watch the matches, I find myself wishing I'd entered even though my rag-tag group of pilots would probably get knocked out in the ...

When Vivendi acquired Activision -- or was it Activision acquiring Vivendi? these business deals confuse me -- to form what the soon-to-be Activision-Blizzard late last year, many players were concerned about how this would affect our beloved MMO. Blizzard assured its players with an FAQ on the foru...

There were some people out there who thought that since WoW wasn't an FPS or RTS, that it didn't really belong in the world of competitive gaming. Heck, a friend of mine used to like to say that it wouldn't work unless you were "trying to judge one elf dancing on a mailbox compared to another." (Thi...