Mamba News

Why And How To Use LinkedIn Company Pages

With new changes companies can now update their individual company pages to enable their followers to receive updates and insights about company news, showcase your thought leadership and expand your business.
Your LinkedIn company page will also be indexed by search engines, which can provide more awareness for you and traffic to your business.

Just like people follow Facebook Business Pages now it is also becoming popular follow LinkedIn Company Pages. You can integrate rich media content such as images, hyperlinked banners, links to your website and blog and videos from YouTube into your company profile. So get creative and take advantage of these benefits to make your page more attractive, engaging and interesting to your target markets!

Create or Complete your LinkedIn Company Page

Give details of your ideal customer and how you can help and serve them in your overview page

Include your specialties in the “specialties” area using keywords

Insert your blog feed URL

Add in products and services pages

You can include an image, description, list of key features, website link, promotion link and a YouTube video link

Enable the page for status updates

Designate who can update the company page in the company pages admins

Build Followers on your LinkedIn Company Page

Increasing your company followers will increase your company visibility as the updates will be seen throughout LinkedIn

Get your employees to follow so they can share with their connections

Follow the pages of industry peers and current and prospective customers

Send an announcement to your personal connections along with benefits as to why they should follow your page

Include links in your email marketing and other social networks

Provide Interesting and Value-added Updates on your LinkedIn Company Page

Post updates about jobs, breaking news and interesting and value-added information and tips

Establish your company as the industry expert

Include images, video and links to make the posts stand out

Offer valuable resources and insights

Engage and Network with the Companies you Follow on LinkedIn

Engage with other companies and their updates just as you do with individual status updates

Help them out or point them in the right direction when they are asking for something

Share anything that can be of use to your followers

Promote and refer the companies that are important to your business by liking, sharing and commenting on their updates

Use LinkedIn’s advanced search features to search for companies by location and so forth

Monitor and Focus your Efforts on LinkedIn

Use the “Analytics” feature to monitor and track visitors to your company page

Set aside time for “company” networking on LinkedIn

Check on your home page under “Companies” or go to the company page direct

Keep your LinkedIn company page fresh and interesting – add new videos, run special promotions, etc.