Discretionary Industry Analysis: The consumer discretionary industry includes companies whose sales come from consumer discretionary income purchases. Discretionary income = gross income less taxes and necessities such as rent, mortgage and food. Discretionary Trading Strategy: The consumer discretionary industry tends to be very sensitive to economic cycles. Look for undervalued discretionary investments during economic recessions when stock prices are low and sell discretionary investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase consumer discretionary investments. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.

Industry Sub Sector: . priceline.com is a dominant industry leader due to its personnel, experience and financial strengths. Industry leaders are difficult to compete against, which decreases business and investor risks. The market is quickly expanding. This lowers the threat of direct competition and increases priceline.com's profits.

priceline.com's business strategy is to keep things simple. Clearly-defined strategies lower business risks by staying within their areas of expertise. priceline.com's strategy is to accomplish clear, attainable, and challenging goals. This focus increases company value and long-term investor returns.

Strategy: priceline.com targets customers who have very specific needs and with solutions that are difficult to replicate. (read more). Competitive Advantages:

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