Racing Post is one of the lucky publications that has its niche cornered. Similar to publications with a strong hold on their audience, it has successfully put online subscriptions to good use since the early 2000s. But not all paywalls are created equal, and Racing Post was working with a homemade solution that was no longer cutting the mustard. It decided to revamp its paid content strategy to better serve its consumers, grow subscriber numbers, and collect greater insight into its audience.

Information Today, Inc. to Blog from SLA Conference

Information Today, Inc. has announced that they will run a blog written by a team of editors from various ITI publications from the SLA conference. Sponsored by ProQuest, items to be discussed will include what is new on the exhibit floor, insights from conference session presenters, photos, and a general gathering of the SLA conference experience. The blog will have postings from the conference June 3-10, 2004 and will be found on the Web at www.infotodayblog.com.