Farming Today’s snowy #PigWeek shines spotlight on farm realities

BBC Radio 4’s Farming Today team have continued to brave the snow to bring excellent coverage from the Morgan sisters’ pig farm in Driffield.

The programme has been broadcast from the farm all week, focusing on different issues each time, including the overall state of the industry, the animal welfare debate, antibiotics and, in the latest programme broadcast today, the lifecycle of a commercial pig. The final programme in the #pigweek series will be broadcast tomorrow.

The Morgan sisters, Kate and Vicky, and the Farming Today team have done a great job in showcasing what pig farming is all about, in the context of the many challenges the sector faces, to a national audience. The visit has been picked widely across the BBC network, including numerous local radio features, as well as other Radio 4 programmes.

In a widely viewed video posted on Twitter, the Morgan sisters spoke about educating the public on animal welfare. You can see it here.

Pig farmer Robert Lasseter wrote: “Brilliant @KateMorgan24 and family! The public are all educated, but we are all ill informed about some things. It’s our job to ensure our customers are all well informed.#AnimalWelfare”

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About The Author

Editor of LBM titles Pig World and Farm Business and group editor of Agronomist and Arable Farmer. National Pig Association's webmaster. Previously political editor at Farmers Guardian for many years and also worked Farmers Weekly. Occasional farming media pundit. Brought up on a Leicestershire farm, now work from a shed in the garden in Oxfordshire. Big fan of Leicester City and Leicester Tigers. Occasional cricketer.