On 10th December 2019, Atonik Digital’s founder Nathalie Lethbridge moderated a fascinating fireside chat on the future of addressable TV in Europe. Joined by a panel consisting of Jamie West and Dev Sangani of Sky and Thomas Bremond of FreeWheel, Nathalie led conversation on the current impact of addressable TV for broadcasters, consumers and advertisers, before probing the panellists on their predictions, challenges and opportunities for the year ahead.