A Brand Re-Booted

AUTHOR(S)

Coster, Helen

PUB. DATE

March 2009

SOURCE

Forbes Asia;3/30/2009, Vol. 5 Issue 5, p21

SOURCE TYPE

Periodical

DOC. TYPE

Article

ABSTRACT

The article focuses on the reinvention of the Wellington knee-high rubber boots from Hunter & Co. It says that Michael Todd was appointed as the chief marketing officer of Hunter to rebrand the product into an attractive style after he offered an unsolicited advice to chief executive Peter Mullen since he saw model Kate Moss wearing the boots at the Glastonbury music festival. it adds that the company started making prominent Royal Warrant logo on the tags and packaging of Hunter boots.