4 Steps to a Perfect Elevator Pitch

There's no time like the present to perfect this essential marketing tool.

Start-ups and inventors are very familiar with the phrase “elevator pitch.” Even as a REALTOR®, you should be too. After all, an “elevator pitch” is really as simple as the answer to this question: “What do you do?” It’s a 30 second summary – not just of your profession, but what sets you apart in it. Perfect this, and you’ll be gaining a valuable tool in growing your business.

So, how do you begin crafting your elevator pitch? Here are a few simple steps that can help you get there.