Expert analysis from a specialist in the field

Written by Michael Averbook, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The diverse $4.6 billion dips and savory spreads category enjoys solid consumer participation, likely due in part to the increasing popularity of snacking and brand loyalty. All three segments of the category managed growth from 2016-2017, but refrigerated options have been especially successful as consumers seek out fresh foods. Extending consumption frequency remains a key issue that will challenge brands. Helping consumers to engage more frequently in the category and all of its segments will require brands to nudge consumers to enjoy the social aspect of dips more regularly and on different occasions, as well as to inspire consumers to try new types and brands.
Michael Averbook
Food & Drink Analyst

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Table of contents

Overview

What you need to know

Definition

Executive Summary

Overview

Figure 1: Total US retail sales and fan chart forecast of dips and savory spreads, at current prices, 2012-22