Three reports from Adobe's Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe - including paid search spend, click-through rates, cost per click and more trends and data by engine and device in Q2

Kenshoo has announced "Intent-Driven Audiences," which gives advertisers the ability to create custom audiences made up of people who have clicked search ads, and are then are targeted to receive ads across Facebook's ad inventory, including mobile.

It's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what they seek. Users are indeed more likely to click on advertisers who appear more often in the same session.

Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent year-over-year.

Want to stay on top of the latest search trends?

It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from RKG and one from The Search Agency, look at trends on both the organic and paid side. Here are the highlights.

Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and are a great way to boost your average CTR. Here are some keys to success when implementing descriptive site links.

The next time you're ready to launch a new product or service, be sure to include awareness campaigns in your marketing mix. Here's what you'll need to do to create search volume where none exists with the help of PPC advertising.

Twitter offers a great opportunity for brands to join the conversion by serving ads and tweeting content that is interest to users. This guide will introduce you to all the Twitter advertising options to help you reach your marketing objectives.