The results of our recent 'buy local' survey made the front page last week after shoppers across the UK spoke out against large Supermarkets.

Both The Sun newspaper and Conservative MP Zac Goldsmith commented on the results of our recent 'buy local' survey, which outlined that the majority of shoppers in Cambridge and across the UK felt their local high street was in decline due to competition from large chain Supermarkets.

Our 'buy local' survey encourages local people to nominate their favourite local business, comment on the current condition of their local high street and suggest ways in which the local economy could be improved.

Over 60% of those who took part in the survey agreed that the Government wasn't doing enough to support small businesses in their local area, with many directly blaming large Supermarket chains for the decline in small, local shops and markets.

The Best of Cambridge owner and local business expert, Ian Clemson, explained: "It's interesting that there is still a strong perception that the high street is in decline, especially when it comes to local retailers and businesses. With the rise in VAT next year, this could become an even bigger issue."

"What shop owners need to understand is there are many ways that they can compete with major chains. For example, by setting up special offers specific to the local area, and by building a reputation as a local champion, you can really capture the imagination of the community."