Vicki Hird of Friends of the Earth and Chair of Eating Better says: ‘The positive responses we’ve received to the launch of Eating Better show that the time is right for governments to take action to help people move towards eating less and better meat as part of a shift towards eating that is better for our health as well as the planet. As our YouGov survey results show, the public are increasingly aware and interested in eating less and better meat and there are business opportunities for food companies and farmers.’

As evidence continues to mount of the importance of sustainable diets to help feed the world fairly and healthily, Eating Better is calling on governments to ensure policy to address food security focuses as much on food consumption as it does on production. It is also essential that policy better integrates health, environment and farming policies and research.

In helping people, farmers and food companies make the shift, Eating Better says there is a key role for governments to think about all the levers, incentives and nudges to help create the cultural and economic shifts necessary to make our food system fairer, greener and healthier.

Eating Better is calling on governments, the food industry and all those who can make a difference to help people move towards eating less and better meat and more plant based foods. Our policy recommendations have been produced in consultation with our 39 supporting organisations and partner networks.

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The blog is written by members of the Eating Better team and external contributors.