There is the cult of the founder that is taking over our bookshelves and the best-seller book lists. The Jeff Bezos, Elon Musks, Mark Zuckerbergs, the Steve Jobs etc. Modern heroes of our time, bringing the future to our doorstep.

We all read The Lean Startup... I read I was warned again and again and again that starting your business meant I would not have time to myself, I’d be chained to my start-up and I could say goodbye to my weekends.

Last night was the first time Azure got validation from a third party. I entered into a competition organised by the Humanities at Oxford University. The finals boiled down to 5 participants. We were invited to practice our pitch…

The need for a logo was somewhat forced on me. In an attempt to understand the demand for pinole in the UK, I made a couple phone calls to online distributors of Mexican foods who immediately asked to receive samples.

It’s difficult to pinpoint the moment I decided to start Azure. I tell people that I fleshed out the idea for the business with my father over two years ago, after returning from my 2nd trip to Mexico doing research.