Daniel Morcombe Foundation unveils new child safety mascot

'Morky', being unveiled on the Sunshine Coast, is a giant mascot that incorporates a number of key child safety messages on its back and hands and will be used at special events including Day for Daniel in October.

"He's quite large, so he doesn't fit in a normal size car ... we didn't want just a big cuddly thing, we wanted something that had the safety messages there and gets the awareness out there a bit more," she said.

"On his hands, he's got the safety network - like your mum and dad, uncle, aunty and grandpa and the Kids Helpline on his glove as well - he's beautiful."

She says Morky's role is to keep kids safe by engaging them in fun educational activities.

"He's an idea that Bruce has been thinking about for quite a long time now and he's always wanted a mascot," she said.