20/20 Magazine

Dec 2007

In this issue:

Upfront20/20&U
Okay. We know you guys in the wide world of optical have opinions. We
hear them when we run into you while traversing the aisles at Expo… and
Silmo… and OLA… and Mido…

UpfrontScaling the Wall
Just another brick in the wall… hardly! Fendi held a fashion show on the 4,000-year-old Great Wall of China.
The catwalk, perhaps the largest ever at 1,500 miles, was constructed
on a raised platform on a restored portion of the Wall making quite a
memorable debut for the Italian brand in the world’s largest growth
market.

UpfrontFinding Silmo
The transit workers’ strike may have made traffic a little lighter than usual, but the 40th annual Silmo exhibition in Paris was certainly not light on trends.

UpfrontLabWatch: Fostering Strong Partnerships
Top-of-the-line service, quality and support may be the cornerstones of
K-Optical’s business, but it is the lab’s ability to foster strong
partnerships that enable it to remain competitive in a fast-moving
market.

UpfrontHall of Frames
It’s Good to be the Queen — Paris Hilton (1) wears the Chrome Hearts’ Queenie style sunglass from Optical Shop of Aspen, in black and brown stripe variations...

UpfrontLens Marketing
Representatives from 20 U.S. eyecare practices recently returned from a
week-long getaway to Mulheim, Germany, a vacation they won by
participating in the Hoyalux iD Trip & Gift Giveaway.

Whats NewOliver Goldsmith: 2008 Sunglasses
In 1926, Philip Oliver Goldsmith, a salesman for a small optical firm
in England, founded Oliver Goldsmith with the vision of transforming
eyeglasses into a fashion accessory.