Ad Council text Monster rga . ny

This is the second spot we did for RGA and the popular "That's Not Cool" campaign. We cast and costumed our talent for this stop-motion spot resulting in visual and conceptual twist to the theme set by "Text Monster". We employed a grid as a device to combine large images that can interact and interchange with smaller images. The grid lent itself to abstract transitions at times, patterns, and type animations. Although this spot is made up of many frames, it essentially has no edits which gives the message the energy it deserves.