Google's YouTube TV now features CNN, NBA TV, and more

YouTube'sstreaming TV service is getting a bunch of new channels-and a higher price. On March 13, the monthly fee for new members will be hiked to $40 per month from the original price of $35 per month, though any who are locked in before the deadline will pay the earlier price.

The service unveiled the news today on its company blog, adding that it is expanding to all top 100 US markets, or more than 85% of USA households. YouTube TVreportedly has more than 300,000 subscribers.

It's unclear why Google is raising the cost of YouTube TV, but I'm just gonna assume it's due to the wider availability and additional channels that are now available for watching.

YouTube's move to increase its offering comes at a time when a growing number of competing services, such as SlingTV, DirecTV Now, Philo, and Hulu are fighting to win over consumers who are ditching their cable providers in favor of lower priced OTT TV packages.

Unfortunately for some, sizable service expansions such as this lead to price hikes and YouTube TV's upcoming update is no exception.

A Variety story also points out that HBO and networks from Viacom, Discovery Communications and Scripps Networks Interactive still are absent from the YouTube TV line-up. But worry not, you can get in at the current rate if you sign up by March 13. YouTube TV is doubling down on sports further with these additions, and trying to bring in yet more sports fans with how they're focusing their marketing. It's a clever scheme to get people in new markets to subscribe to YouTube TV as quickly as possible.

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