AP Photo/Jeff Roberson
What is a social media influencer and why should you care? CIO contributor, Lauren Broussell, takes an in-depth look at the pros and cons associated with marketing to “internet influencers” and whether it is worth the effort. In this article called “Inside the murky world of ‘social media influencers’”. She also discusses “affiliate networks” and their importance to marketers.

Forbes contributor, John Rampton, shares 10 SEO Tips For Marketing Your Startup in 2015. Check out his ideas on how to keep it simple and focus on target key words and upfront research. According to Rampton, the new face of the Internet requires a fresh strategy when it comes to developing SEO that works to keep your business relevant in search engine results.

Rounding out the week with a little humor, PR veteran pens an opinion piece for PRWeekcalled In praise of the PR chaos, which pokes fun at the industry. Author Lottë Jones explains the glamorous life of PR to college students.