Google Social Reports: Part 1

Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper funnel player in a shopper’s journey, it’s not always easy to determine which social channels actually drive value for your business and which tactics are most effective.”

This quote from Google Analytics is, in a nutshell… what we really want to know. I’m going to be following up on these new ways to find information about how my social media interactions drive traffic to the site.