Where’s the Beef? These words became a national catch phrase in the mid 1980’s and catapulted the Wendy’s hamburger chain into the limelight as a major player in fast food sales. Wendy’s credits the “Where’s the Beef” ad campaign with a 31% jump in sales and a 24% boost in year-end profits. Not bad for a campaign…

Think of Blue and what comes to mind is a blue ocean. A blue sky? Sometimes Big Blue, which is IBM. They did, truly acquired with their brand strategy a secondary meaning and a legendary position of being recognized as such. After all it was a great army in blue suits pushing forward the towering blue mainframe…