4 Minute Roundup: FTC’s Blogger Rules; Charging for iPhone Apps

Here’s the latest 4MR audio report from MediaShift. In this week’s edition, I look at the new FTC rules for blogger disclosure, when they are reviewing a product or service. They are now required to disclose if they are being paid by the company or if they get a freebie. And what’s up with all the new paid news apps for smartphones? CNN’s new mobile app costs $1.99 and includes ads, plus there are paid apps from the BBC, Spectator magazine and the Financial Times, and more are on the way. Plus, I asked Just One Question to BuzzMachine blogger Jeff Jarvis about the FTC’s rules.

Here’s a graphical view of last week’s MediaShift survey results. The question was: “What do you think about the new non-profit venture, the Bay Area News Project?”

Also, be sure to vote in our poll about what you think about the new FTC’s blogger disclosure rules.

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.

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MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.