Elemis Pro-Collagen Marine Cream Ultra-Rich

Since Pro-Collagen first launched 11 years ago, Beauty Bible testers have raved about the age-defying powers of this cream - and the pleasure factor, from using it. (As a result, one jar of the cream is sold every minute, around the world.)

Now there's an even richer version - just in time for the central heating season, which makes everyone's skin that bit thirstier. In their own trials, Elemis established that 87% of women felt that Pro-Collagen Marine Cream Ultra-Rich effectively moisturised their skins all day, while 82% stated that it helped to firm and tone. (Of course it features the same Pro-Collagen 'actives', including Padina pavonica, chlorella seaweed, Gingko biloba and absolutes of mimosa and rose, which also enhance the pleasure of use.)

Noella Gabriel, Elemis's Head of Product and Treatment Development, tells us: 'As our skin tends to be a product of our environment and lifestyle, I would recommend alternating between your original Pro-Collagen Marin Cream and the new Ultra-Rich. Work it into your regime when you need more moisture, as skin can be much drier depending on factors such as the weather, stress and diet. Alternatively, you might be like me and just need that bit more richness in your daily routine to keep skin moisture levels in peak condition.'