Using Marketo Tokens to create more scalable, dynamic content Program tokens are the best! Those are the the tokens that start with “my.” and they’re specific to Marketo programs and Marketo folders in the Marketing Activities section which hold programs (i.e., all folders except for local asset folders that are within programs). We…(Show moreShow less)

The first post of a 5-part series on GDPR, we discuss the importance of preparing your marketing operations to meet compliance requirements or aligning your “defensive” strategy. In the next post, we’ll discuss options for building your “offense,” including ideas for collecting customer information in an engaging manner that’s also GDPR compliant.…(Show moreShow less)

Hmm, the pages are still there - they completely changed the URLs of them. I've updated them in my post above. https://ec.europa.eu/info/law/law-topic/data-protection/reform/rules-business-and-organisations/legal-grounds-processing-data/can-data-received-third-party-be-used-marketing_en

At some point in our careers, we've all had a data mishap. A colleague recently shared a direct mail promotion he received from a high-end jeweler. The headline read, "KEVIN, this Valentine's day, give LESLEY the gift she really wants," along with an image of a beautiful diamond necklace. The only problem—Kevin and Lesley are brother and sister.…(Show moreShow less)

Hey all, pretty new to Marketo and have a quick question that I can't seem to find anywhere in the forum. While testing various programs recently, I found myself and some other testers appear in all of them as members, which skews the numbers a bit. I was wondering if there was an efficient/easy way to be able to remove us from many programs in a…(Show moreShow less)

Hi all, We're thrilled to announce this year's 2018 Marketo Champion class! The Marketo Champions are an elite group of our most advanced brand ambassadors who are Marketo Certified Experts and actively share their knowledge and expertise in the Marketing Nation Community. They have demonstrated outstanding leadership and are loyal advocates of…(Show moreShow less)

There is always a lot of talk related to archiving content/programs and how this affects finding archived content in Marketo. Today I wanted to share a quick tip that I learned during the last Silicon Valley User Group. YOU CAN SEARCH ARCHIVED CONTENT/PROGRAMS IN MARKETO! And here is how.... Step 1: Get the search bar to render in the middle…(Show moreShow less)

Hi, I have few historical campaigns in Marketo which were send/ delivered with EMAIL assets as " Approved with Draft" and not "Approved". What is the difference between " Approved with Draft" and "Approved" email assets. Thanks!

Hello, We have an interesting issue. We have a newsletter that we send out bi-weekly and we use the same smart list. We have a number of records that not receiving these email newsletters. We typically get around 140K recipients total among regions. But lately, the send has dropped to 80K and Marketo’s explanation is that it’s the duplicates in…(Show moreShow less)

Preparing for GDPR: It's Not Marketing's Job...or Is It? “GDPR:” you’ve heard the term repeatedly and know you ought to deal with it. But you’re also wondering, does the responsibility for GDPR readiness really belong marketing? Isn’t this more of an IT thing? Besides, you’ve got other, more pressing tasks…good grief! Good GDPR grief that is,…(Show moreShow less)