About Altru® Realty

Who is Altu® Realty?

Altru Realty came about when flat fee sellers wanted more representation and support than what they were getting, being listed as self-represented sellers through ADDvantage® Real Estate’s Express, Silver and Gold programs. At first, “PRO” was introduced as a program through ADDvantage® that offered broker representation. Over time, other brokers expressed interest to offer the same program in other states and it became apparent that this program needed its independence so that other brokers could franchise the program and offer the same great value, service and expertise.

Just like ADDvantage®, Altru® Realty prides itself on offering the best customer service in the real estate industry. Broker of Altru®, Keith R. Gordon, licensed since 1984 in Florida, has been negotiating contracts for sellers for decades and has a reputation for netting more and overcoming seemingly impossible obstacles to get deals done. Closing 100’s of sales per year, Keith has earned the right to call himself an expert in contract negotiations.

Keith works in tandem with his protégé and broker-associate, Renee Golda-Widman, to provide sellers superior service that ALWAYS puts the seller’s best interest first. In fact, despite
Florida law naming “Transaction Broker Relationship” as the default or presumed representation type for licensed real estate agents, Altru® uses a “Single Agent Relationship” instead because it adds a fiduciary element of loyalty, obedience and confidentiality. Whereas, a transaction Broker Relationship provides a limited form of representation to a buyer, a seller, or both but does not represent either in a fiduciary capacity or as a single agent in a transaction.

BROKERAGE RELATIONSHIPS.—
(a) Authorized brokerage relationships.—A real estate licensee in this state may enter into a brokerage relationship as either a transaction broker or as a single agent with potential buyers and sellers. A real estate licensee may not operate as a disclosed or nondisclosed dual agent. As used in this section, the term “dual agent” means a broker who represents as a fiduciary both the prospective buyer and the prospective seller in a real estate transaction. This part does not prevent a licensee from changing from one brokerage relationship to the other as long as the buyer or the seller, or both, gives consent as required by subparagraph (3)(c)2. before the change and the appropriate disclosure of duties as provided in this part is made to the buyer or seller. This part does not require a customer to enter into a brokerage relationship with any real estate licensee.

TRANSACTION BROKER RELATIONSHIP.—A transaction broker provides a limited form of representation to a buyer, a seller, or both in a real estate transaction but does not represent either in a fiduciary capacity or as a single agent. The duties of the real estate licensee in this limited form of representation include the following:
(a) Dealing honestly and fairly;
(b) Accounting for all funds;
(c) Using skill, care, and diligence in the transaction;
(d) Disclosing all known facts that materially affect the value of residential real property and are not readily observable to the buyer;
(e) Presenting all offers and counteroffers in a timely manner, unless a party has previously directed the licensee otherwise in writing;
(f) Limited confidentiality, unless waived in writing by a party. This limited confidentiality will prevent disclosure that the seller will accept a price less than the asking or listed price, that the buyer will pay a price greater than the price submitted in a written offer, of the motivation of any party for selling or buying property, that a seller or buyer will agree to financing terms other than those offered, or of any other information requested by a party to remain confidential; and
(g) Any additional duties that are mutually agreed to with a party.

SINGLE AGENT RELATIONSHIP.—
(a) Single agent–duties.—The duties of a real estate licensee owed to a buyer or seller who engages the real estate licensee as a single agent include the following:

Dealing honestly and fairly;

Loyalty;

Confidentiality;

Obedience;

Full disclosure;

Accounting for all funds;

Skill, care, and diligence in the transaction;

Presenting all offers and counteroffers in a timely manner, unless a party has previously directed the licensee otherwise in writing;

Disclosing all known facts that materially affect the value of residential real property and are not readily observable.