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Category: 2018

AUSTRALIAN RADIO NETWORK (ARN) ANNOUNCES EXCLUSIVE 3-YEAR MEDIA PARTNERSHIP WITH THE CITY OF SYDNEY

ARN today announces a new partnership with the City Of Sydney, kicking off a huge year of events, celebrations & experiences that celebrate the best of Sydney.

As the exclusive frequency modulation (FM) commercial radio partner, ARN’s KIIS 106.5 FM, Western Suburbs (WS) 101.7 FM & The Edge 96.1 FM/Digital Radio Station will play key roles in supporting major events on Sydney’s calendar including the Sydney Chinese New Year Festival, Sydney Christmas & Sydney’s première global event, Sydney New Year’s Eve, which will be presented exclusively with KIIS 106.5 FM.

Over the past 20 years, the Sydney Chinese New Year Festival has grown to become one of the largest celebrations of the Lunar New Year outside of Asia & 2017 will be no exception.

The Sydney Chinese New Year Festival program is packed with a diverse range of events. ARN activations will include KIIS 106.5 FM Lucky Lunar Lanterns while WS 101.7 FM’s Jonesy & Amanda (Brendan ‘Jonesy’ Jones & Amanda Keller) will be hitting the water as part of the celebrity Dragon Boat Racing event & taking the stage to sing one of their karaoke favourites at Massaoke.

ARN Chief Executive Officer, Tony Kendall, said “ARN are extremely proud to be partnering with the City Of Sydney & contributing to a calendar of great events across the year. KIIS 106.5 FM, WS 101.7 FM & The Edge 96.1 FM/Digital Radio Station are made for Sydney – we love the city’s diversity, spirit of adventure & culture”

“The program of events is the epitome of ‘So Sydney’ & the energy that is our #1 station, KIIS 106.5 FM, in particular. From the vibrant celebrations of the Sydney Chinese New Year Festival and of course, Sydney Christmas & Sydney New Year’s Eve, ARN is excited to partner with the City to create memorable experiences for the whole of Sydney & its community”

Lord Mayor Clover Moore said the partnership with ARN would open up more opportunities to promote some of Australia’s biggest events: “We are delighted to join with ARN for the next 3 years. This partnership will capitalise on ARN’s capacity to reach large audiences across the nation through their top-rating programs to promote our fantastic city & brilliant events”

ARN will also play a part in helping Sydney transform into a magical summer playground during the festive season with Christmas & New Year activations & experiences including KIIS 106.5 FM broadcasting live on New Year’s Eve making sure listeners don’t miss a minute of the action of Sydney’s ultimate celebration of the city.

Sydney’s world class events are a major draw-card for overseas visitors with new statistics showing half those attending hail from the United States, China, the United Kingdom, Germany & other parts of Europe.

Well over a million people attended last year’s Sydney New Year’s Eve & according to leading research analysts Stollznow, more than 46% travelled from overseas specifically to attend the event & stayed in Sydney for an average of 7.4 nights – 32% in central Sydney.

In addition to this, almost 90% of visitors in Sydney during New Year’s Eve said they came specifically for the event & had attended the event multiple times in previous years.

Sydney has retained its status as ‘New Year’s Eve Capital Of The World’, in terms of visitor numbers as well as the millions watching across Australia & a billion people watching around the globe.

The City is working in partnership with the New South Wales (NSW) Government to ensure Sydney New Year’s Eve remains the world’s best New Year’s Eve party.

The Sydney Chinese New Year Festival has also become the largest Lunar New Year celebration outside Asia with more than a million visitors this year attending more than 70 events over 16 days – an increase of 67% on 2015.

And this year’s festive season will see a host of new trees, decorations, light installations & events as part of a new creative vision for Sydney Christmas aiming to attract even more residents, visitors & shoppers to the city centre.

“Sydney New Year’s Eve is one of the world’s biggest 1-night events, generating more than $130 million annually in direct economic impact for NSW,” Lord Mayor Clover Moore said.

“It’s fantastic to see our New Year’s Eve, Chinese New Year & Christmas celebrations inspiring so many people from all around the world to visit Sydney,”

“Working closely with government helps us deliver world-class events for millions of people every year,”

“The City also supports seasonal celebrations with Christmas concerts, streets decorations, light installations, retail events and community grants & the new designs planned from 2016 will encourage more people to celebrate Sydney Christmas across our local area.”

In February, the City called for 3 tenders for new Christmas decorations, projections, light installations & sculptures around the city as well as new Pitt Street Mall Christmas activations for 2016.

An expression of interest for Sydney Christmas 2017–2021 was released in March seeking an innovative creative direction for the Martin Place Christmas Tree, decorations, artworks & events that will transform the new pedestrian sections of George Street & attract thousands more families and shoppers to the city centre.

“The City is looking for ideas for 2017-2021 that propose an array of visual technologies or techniques in various Sydney locations that will attract & delight audiences and visitors to our city” the Lord Mayor added.