Siras Development

Soo K. Chan, founder of Singapore-based firm SCDA Architects, says “good architecture should move the human spirit.” The practice’s first New York development, a ground-up condominium named Soori High Line at 522 West 29th Street, certainly elicits a high degree of “wow,” conveyed through its soaring 19-foot ceilings, equally tall windows, private heated swimming pools, and living room fireplaces. The $70 million project is a joint venture between Siras Development and Soo Chan’s real estate arm Oriel. 6sqft took a tour of the still-under-construction building, where it was clear that even in its raw unfinished state, the opulence of Soori’s homes is already undeniable.

Reaping the seeds of the Bloomberg administration’s sweeping 2005 rezoning of the far west side, a consortium of developers led by Siras Development hopes to begin construction this year on a dramatic 720-foot skyscraper at 470 Eleventh Avenue. Anchoring the southeast corner of Eleventh Avenue and 38th Street, the 47-story tower will soar from a quarter-acre site across from the Jacob K. Javits Convention Center that the developers purchased in 2014 for $110 million.

The mixed-use project dubbed Hudson Rise will boast a total of 380,000 square feet split between a commercial podium, 328 hotel rooms/hotel condos, and topped by 40 condominiums that that will be marketed to Chinese buyers. Archilier Architects are the tower’s designers, and though the firm has designed numerous large-scale developments in China, this will be their first in New York. Said to be inspired by traditional Chinese lanterns, the tower will be one of the most spatially complex skyscrapers in the city, distinguished by a vertical stack of alternating, cantilevering, and interlocking volumes that are clad in an array of facade treatments.