IFA 2017: Official Partner of the Future

Only IFA offers such a comprehensive overview of the international market and attracts the attention of trade visitors each year from more than 100 countries.

IFA is the main meeting place for key retailers, buyers, and experts from the industry and the media. It will take place at the Berlin Exhibition Grounds from 1 – 6 September, 2017.

In addition, IFA Global Markets, taking place from 3 – 6 September at STATION-Berlin, will enhance the information and exhibitions on offer for professionals and experts

Bringing together what belongs together

For the first time, IFA 2017 will provide a unique and even larger stage for innovation.

Together, startups, research laboratories, universities, and companies form IFA NEXT, the evolution of the current IFA TecWatch innovation format.

With the newly designed platform and IFA NEXT brand, Hall 26 will be transformed into an unparalleled hub for innovation. The IFA Keynotes, the IFA+ Summit, partner conferences, and the IFA Hosted Conferences will also be held in Hall 26.

The aim is to focus even more on innovation, providing visitors and the media with the latest trends and topics together in one place.

The Leading Trade Show for Consumer Electronics & Home Appliances

More innovation, more companies, more space

Never before had the industry displayed so many new product categories and were so many products shown to the public for the first time.

More than ever IFA 2016 underlined its expertise in its role as the world’s meeting place for the industry and for exchanging information.

It discovers the future of high-tech, new forms of connectivity and innovative business models. Use this unique opportunity and take part in your most valuable conference of the year.

During the leading trade show for consumer electronics and home appliances, IFA, you’ll meet with scientists, artist, developers and researchers. Berlin, one of the world’s most inspirational cities, is looking forward to you.

What to expect

Cluster #1: The next level of Interaction

Mobility and connectivity in the digital age are a matter of course. With the Internet of Things, wearables and digital healthcare, both our bodies and minds are permanently online. What are the chances, what are the risks? Let’s discuss business opportunities and innovative mobile solutions for an interconnected world.

Cluster #2: The next level of Intelligence

Artificial Intelligence, learning devices, self-driving cars: is our world getting smarter every day? And where is all this taking us? Let’s see how technological progress is changing our lives and the way we see the world in the time of bots, M2M, Big Data, and smart homes.

Cluster #3: The next level of Experiences

„Is this the real life? Is this just fantasy?“ Digitalization has not only blurred the lines between reality and fiction. It has created new categories of experience, such as virtual and augmented and mixed reality. How does gamification change our cognition? Explore the latest developments and take a look into the future.

Cluster #4: The next level of Society

Online learning, social networks, virtual working, digital cities, telemedicine: digitalization has a huge impact on human interaction and on how we experience our social lives. What are the consequences of the evolution of a society that is connected 24/7? Let’s find some answers, together.

Kima Mayes is a Junior Editor at AlphaGamma. While Kima is currently pursuing a Master’s Degree in English philology, she is a life-long learner in marketing and she wants to become the best editor in world. An idealist with large goals and a passionate soul, Kima actively engages in sports and a healthy lifestyle.

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