Founded in 2004 by Sacha Mitic and Juan Rosenlind, Sachajuan is a luxury hair-care line named after the duo’s Stockholm-based salon. From its minimal packaging to its high-grade natural ingredients, the brand prides itself on an easy and functional approach to personal grooming. Each shampoo, conditioner, and styling treatment contains the company’s patented Ocean Silk Technology, a mix of nutrients and proteins extracted from cold-water sea algae to replenish, rebuild, and strengthen hair.