Apple is designing its own Electric Car?Tesla has been rightfully warned in the nick of time. An Apple Car is in the works and it might outdo Tesla Motors. Apple is hiring chief automotive executives and engineers, for its top secret project to build an electric car named ‘Titan’.

Tim Cook Talks About Apple Strategy, Market Share and New iPhonesTim Cook and 2 other Apple chiefs Jonathan Ive and Craig Federighi have discussed Apple's strategy, falling market share and hopes about new iPhones in an interview. Is Apple really doomed now? No is the answer by Tim Cook. Despite 33% down stock price since highest an year ago, Apple CEO is very cool and clam.

Sep 19 2013, 9:53am CDT

Watch Ive Sell You the New Apple iPhonesThe best way to get hyped about the new Apple iPhones is to watch Apple's mastermind designer Sir Jonathan Ive sell it to you on video. Watch the iPhone 5S and the iPhone 5C promo videos below to get hyped for September 20th.

iOS 7 Delays due to Software Overhaul as seen by Apple's IveJonathan Ive, Apple’s visionary, has undertaken a software overhaul that might just prove to be a risky venture in the end. The iOS 7 may be delayed in its launch into the market thanks to this action taken by Ive. Whether the Apple ace has some other cards up his sleeve is another story altogether.

New Apple MacBook Video helps dodge the PricingApple introduced new MacBook and MacBook Pro laptops yesterday. If you would like to buy one of the new aluminum MacBooks you have to pay $1,299 for the cheapest model.
It definitely helps to watch Jony Ive, SVP Design...