Donald Cooper

Speaker, Retailer, and Manufacturer
Toronto, Ontario

What Donald is Passionate About

Sell More, Manage Smarter, Grow your Bottom Line...and Have a Life!

Managing any business today is tough and getting tougher. We are all faced with more demanding customers, more and stronger competition, increased complexity and shrinking margins. Through Keynotes, interactive Workshops and one-day Management ‘Boot Camps,’ Donald has helped thousands of business owners and managers to create a compelling competitive advantage and long term profitability. Donald speaks, writes & coaches in the key areas of marketing, management and business excellence. He will help you to create and deliver extraordinary value and experiences that will grab your target customers, differentiate you from your competitors and grow your bottom line. Learn how to effectively market, sell and promote that value and build a powerful brand in a crowded, confused and cynical marketplace.

The 8 Essential Steps to Finding, Leading and Keeping the Best Staff!

Whether your business is large or small, not having the right people in every position carries a huge bottom-line cost in lost business, inefficiency, missed opportunity and frustration! We become what we hire, so we need to attract and hire extraordinary talent, not just “bodies.” Then, we must train, inspire and empower them to WOW your customers and achieve world-class operating efficiency. Everyone on your team must be clear about your customer promise, direction and values. They must be committed to specific outcomes, be held accountable for their performance and rewarded for their success. Then, non-performance must be dealt with promptly and firmly. Donald’s 8 steps to finding, leading and keeping the best staff delivers a clear process that will help make you a world-class recruiter and a world-class business.

HUMAN MARKETING®

Whether you sell to consumers or to other businesses, your customers are more demanding, more confused, more time‐compressed and more cynical than ever before. They want your best service and your best price…and they want it now. On top of that, you have way too many competitors, you all look pretty much alike…and some of you aren’t going to make it!

So, to succeed we must stand out. We must create compelling value and experiences that make powerful connections with our target customers. Simply
put, we must be extraordinary. Mediocrity is no longer an option.

Then, we must communicate our value in a way that ‘grabs’ our target customers, clearly differentiates us from our competitors and makes us ‘famous’. And we
have to do all of that on a tight budget , so that we grow our bottom line.

Creating loyal and profitable customers for life is not that complicated. In fact, you’ll be amazed at how simple and do‐able it actually is. We are all human beings selling something to other human beings. How darn complicated should this actually be?

Human Marketing®, is Donald’s trademarked term for his unique insights into why people buy, why they don’t buy…and what they really want when they do buy. Donald has created these insights based on his 30+ years of experience as a world‐class manufacturer and an award‐winning retailer.

Donald debunks tired myths about loyalty, price, advertising and value and then replaces them with powerful insights and management tools that will help you to create a compelling completive advantage, more effective marketing and a better bottom line. Human Marketing® will re‐energize and transform your business.

Why You Need Donald

Donald transforms businesses…and business people! He has helped thousands of companies throughout the world to add more real value to their customers’ lives…and more dollars to their bottom lines!

Donald started his business career at the age of 6, sweeping the floor in the family business for 5 cents a day. Long days and low pay…excellent early training for an entrepreneur!

He earned an undergraduate business degree and an MBA from the Ivey Business School at the University of Western Ontario, back when dinosaurs roamed the earth…followed by 18 years at Cooper Canada, the family business. Cooper Canada became the world’s leading maker of hockey equipment and a Canadian Brand icon.

As Cooper Canada grew, partners were bought out; the company went public, then went global, was unionized and un-unionized; built a dedicated, world-class team; opened an offshore factory; imported and exported; bought competitors and, finally, sold to the wrong people.

At age 43 Donald left the family business to do something less corporate, reinventing himself as an award-winning retailer. In just 3 years he fundamentally redefined the customer experience, for which he received 7 Awards of Excellence for marketing, service and business innovation.

Drawing from his real-life experience as a world-class manufacturer, retailer and business coach, he now helps companies rethink and reinvent themselves to create compelling customer value, clarity of purpose and long-term profitability.

When not speaking, flying or researching, Donald and Wanda hide out at their country place where they create gardens, boat or play in the snow…but not all at the same time.

For his unique business content and compelling presentation style, Donald has been awarded the Certified Speaking Professional (CSP) designation, the highest earned designation in the world of professional speaking…and he has been inducted into the Canadian Speaking Hall of Fame. His insights into how to sell more, manage smarter, grow your bottom line and have a life will inform you, challenge you, disturb you, inspire you…and leave you with a new and powerful understanding of your business, your customers and your life!

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Why You Will Love Donald

“It is not a common phenomenon to find a speaker who is capable of inspiring and influencing a targeted audience; to embrace the vision of a company. Donald, you have delivered this for us – a step beyond our expectations!”

General ManagerSchein Pharmaceutical Canada Inc.

“Donald, as you know, I work with many different speakers and you definitely stand out amongst them. It is rare to see someone deliver a talk that mesmerizes the entire audience! I’m pleased to confirm that you will be returning as the keynote speaker at our upcoming November Conference.”

Manager, Training & CertificationMicrosoft Canada

“Your presentation was the highest rated at our 3-day conference. After the first 5 minutes, I knew we had a winner on our hands. Your presentation style was absolutely dynamic; your content exceptional, your material was personalized to our company and your message was truly motivational. I look forward to working with you again next year.”

Shoppers Drug Mart

“One word describes the feedback from our people to the presentation…“Fantastic”!”

President and Chief Executive OfficerThe Hudson’s Bay Company

“It’s not easy to command an audience of over one thousand in the evening, following another speaker. You not only prevailed but you exceeded their expectations and for that, I thank you.”

PresidentTotal Training Network

“Your Human Marketing message is clear and succinct for everyone – no matter what their role might be in our large and diverse organization. Your presentations have assisted General Motors and our Dealers to refocus and energize, as we tackle the many challenges associated with increasing our share of the Service Aftermarket in Canada.”