Retail Logos

(Clockwise from upper left)

Joy Creek NurseryClient: Joy Creek NurseryLocation: Scappoose, OR USA

This identity re-design gave the business the more high-end look expected by the clientele. The identity appears in the books The New Big Book of Logos, New Logo World (Japan) and Logo Design for Small Business 2.

At 90-years-old Winks Hardware never had been identified with a logo. The design incorporates a graphic treatment of the only surviving photo image of the founder. The image is featured in American Corporate Identity/14, New Business Card Graphics 2 (Japan), Letterhead and Logo Design 7, Graphically Speaking, LogoLounge - Volume 1, Logo Design for Small Business 2, Logos from North to South America (Spain) and 1000 Retail Graphics.

Balloons on BroadwayClient: Balloons on BroadwayLocation: Portland, OR USA

The redesigned Balloons on Broadway identity allows for animation and various color treatments in marketing holiday promotions. The identity is featured in The Big Book of Logos 3, New Logo World (Japan), Logo Design for Small Business 2, and Logos from North to South America (Spain).

Peggy SundaysClient: Peggy SundaysLocation: Portland, OR USA

The identity for this high-end gift and home furnishings store is featured in the books The Big Book of Logos 3, New Logo & Trademark Design 2 (Japan), Letterhead and Logo Design 7 and The Big Book of Design for Letterheads and Websites.

About Me

Jeff Fisher, author of "Identity Crisis!" (HOW Books, 2007), is the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives. He has been honored with over 600 regional, national and international design awards and is featured in over 140 books about logos, the design business, and small business marketing. His first book, "The Savvy Designer's Guide to Success" was released in 2004 and has been reissued as a PDF on CD from MyDesignShop.com. Other books are currently in the works. Fisher serves on the HOW Magazine Board of Advisors, HOW Design Conference Advisory Council and Art Institute of Portland Professional Advisory Council,. The designer also writes for HOW Magazine, other industry publications, and many webzines and blogs. In addition, Fisher is a nationally-recognized speaker, making numerous presentations each year to design organizations, design schools, universities and business groups. Graphic Design USA magazine named Jeff Fisher one of the design industry “People to Watch” in 2009. Fisher lives in Portland with his partner of 20+ years, Ed Cunningham.