Trading

Often, the main reason that retailers change eCommerce platforms is to capitalise on the opportunity to reach markets outside of their main domestic trading boundaries. The rewards for those who do it correctly are huge, and in many cases it creates a gateway to generate incremental uplifts in revenue in a short space of time. The basic principles of going international are perceived to be easy.

Greenlight is expanding its current research portfolio, adding eight new industries to the five it currently covers. This sees the number of sectors covered by Greenlight’s free quarterly reports grow from fifteen to twenty-three. Additionally, new to all the reports is the inclusion of mobile search data.