Download

NEW YORK--(BUSINESS WIRE)--Hold on to your popcorn, because your movie experience just got a whole
lot better! Beginning this Friday, April 27, movie audiences nationwide
can play big screen interactive augmented reality (AR) games on their
mobile phones by using Noovie ARcade, the revolutionary new
companion app for the Noovie pre-show.

Noovie ARcade is available free in the iTunes
and Google
Play stores from National CineMedia (NCM), America’s Movie Network.
The first of its kind, Noovie ARcade gives movie fans the chance
to enjoy a gaming experience like no other while waiting for their
feature film to start on over 20,800 movie screens in over 1,650 top
theaters nationwide, including AMC, Cinemark, Regal Entertainment Group,
and 50 other regional and local exhibitors.

To play, audiences only need to download the app and arrive at their
local Noovie
theater early to catch the Noovie pre-show,
which will prompt viewers to open the app and aim their phones at the
big screen when it’s time to play. Then, through their mobile phone, the
movie theater will transform into a larger-than-life game setting! After
the game, audiences can check the leaderboard to see how they rank and
share their score with friends.

The Noovie ARcade app will feature a variety of game
formats, including shooting, catching, and tossing games. New games will
be continuously rolled out starting this summer.

Noovie ARcade Launch Games Include:

Cinevaders – A galactic worm hole opens up and aliens
pour out to invade the theater. It’s up to the player to use powerful
lasers to protect the theater from certain destruction.

Emoji Escape – The emojis in your phone have escaped and
are wreaking havoc in the theater lobby. Catch them all before they
run off with all your favorite concessions.

“When we launched our new Noovie pre-show last
year, our goal was to enhance the moviegoing experience and give
audiences a reason to arrive early to discover what’s next in
entertainment,” said Andy England, CEO of National CineMedia (NCM).
“Gaming is a favorite activity of movie fans, so we wanted to give them
a fun and unique way to interact with Noovie on the big screen
through mobile augmented reality while they are waiting for their movie
to start.” He added, “But, of course, Noovie will still remind
people to silence their cell phones and put them away before the feature
presentation!”

“Augmented reality unlocks immersive gaming experiences that are super
fun and easy to play, and keep people coming back for more. Our mobile
phones are the ultimate game controller and the movie theater auditorium
is the ultimate gaming environment,” said Lawrence Snapp, NCM’s Chief
Digital Officer & SVP, Corporate Development.

Noovie ARcade game play premiered this week in Las Vegas to an
audience of A-lister talent and movie insiders at CinemaCon,
the largest and most important gathering for the worldwide motion
picture theater industry.

About National CineMedia (NCM)

National CineMedia (NCM) is America’s Movie Network. As the #1
Millennial weekend network in the U.S., NCM is the connector between
brands and movie audiences. According to Nielsen, more than 700 million
moviegoers annually attend theaters that are currently under contract to
present NCM’s Noovie pre-show in 50 leading national and regional
theater circuits including AMC Entertainment Inc. (NYSE:AMC), Cinemark
Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group. NCM’s cinema
advertising network offers broad reach and unparalleled audience
engagement with over 20,800 screens in over 1,650 theaters in 187
Designated Market Areas® (all of the top 50). NCM Digital goes beyond
the big screen, extending in-theater campaigns into online and mobile
marketing programs to reach entertainment audiences. National CineMedia,
Inc. (NASDAQ:NCMI) owns a 48.6% interest in, and is the managing member
of, National CineMedia, LLC. For more information about National
CineMedia, visit www.ncm.com.

For more information about Noovie ARcade, and to test the game
play, visit www.Noovie.com.

This press release contains various forward-looking statements that
reflect management’s current expectations or beliefs regarding future
events, including statements about the timing of the Noovie ARcade
launch and movie audience reception. Investors are cautioned that
reliance on these forward-looking statements involves risks and
uncertainties. Although the Company believes that the assumptions used
in the forward-looking statements are reasonable, any of these
assumptions could prove to be inaccurate and, as a result, actual
results could differ materially from those expressed or implied in the
forward-looking statements. The factors that could cause actual results
to differ materially from those expressed or implied in the
forward-looking statements are, among others, hardware and software
technology issues with the testing and implementation of this service
and audience acceptance of the app and Noovie ARcade experience.