Category: Content Marketing

What’s the point of content marketing? What’s the goal? Why do we do it? Some would say it’s to grow an audience. Some say it’s for search engine optimization. Some do it for lead generation. Some only care if it ultimately increases sales. My problem with focusing entirely on freemiums and growing an audience with free content is […]

You’ve got to test more ideas in digital marketing and social media. Because if you only text one post or one post a day or one ad a week, you’re only going to discover so much stuff and you’re only create so much stuff and you’re only going to get a certain level of results. […]

If you’re going to do digital marketing or social marketing you have to have geeks or you have to get a little geeky. What does that mean? You need to get into the analytics, you need to look at your metrics, you have to start keep a track of these stuff. You can’t just put […]

Want to hack your customer’s brain, create content that sells, and get affordable, high-quality leads from Facebook? Want to harness the power of Facebook ads and content marketing to boost not just leads but also your LEAD QUALITY and SALES? I’ll be teaching a special in-depth 3.5 hour WORKSHOP on September 6th at Content Marketing […]

Not long after keynoting for Microsoft, I was contacted by a leader in a Microsoft team that helps their partner companies sell MS hosting services. They had me design a digital marketing training program for these partner companies. We also did a number of pilot programs with cloud hosting companies. For one of these, in 2013, we wrote a […]

It’s a noisy world and a noisy marketplace. Content marketing is driving almost everybody to create more stuff. But you need to stand out to get attention for your products and services. And to stand out you need a great brand and great marketing ideas. Where do they come from? How can you reliably generate […]

The Improv Content Marketing team (go check out Kathy Klotz-Guest and Gary Ware elsewhere too) is back at it again, and this time, we made the foolish commitment to try to improvise content ideas live on camera! Well, it mostly turned out pretty good, considering how it might have gone. No, actually I was pretty […]

What’s the point of content marketing? Is it just getting some blog posts up? Is it creating cool infographics to get tons of shares? Is it becoming a podcaster? Well… those are all examples of content marketing- but what is the point of content marketing? Professional, enterprise-level content marketing… what we should all aspire to- […]

My hair is conveniently too long for this interview with author of the #1 Amazon best selling book Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11, Jason Miller… Jason leads global content marketing efforts at LinkedIn Marketing Solutions. He’s also an avid rock n roll photo journalist. We […]