Magicbricks launches India's first real estate experience centre

The real estate experience centre in Mumbai is a unique and beautiful amalgamation of the online and offline worlds, thereby bridging an important gap that existed between a buyer and a seller.ET Bureau | November 21, 2016, 17:30 IST

Buying a home will no longer be a tedious, time-consuming and nerve-wracking process. Magicbricks has turned property search into a jouous experience with its Real Estate Experience Centre in Mumbai. With state-of-the-art technology and unmatched content, the centre elevates property-buying experience into an intuitive exploration, smooth as well as stylish, easy as well as elegant.

The Experience Centre has six distinct components which allow a buyer to perform a wide range of tasks such as browsing property listings, using various financial calculators, comparing property, virtually speaking to a (magicbricks) advisor, immersive walkthroughs, and touchscreen-based map searches.

The Experience Centre is a unique and beautiful amalgamation of the online and offline worlds, thereby bridging an important gap that existed between a buyer and a seller. Using technologies like Virtual Reality, Augmented Reality, on-demand Video-call and large-format touchscreens, the brand has created a compelling proposition to address the myriad questions that plague a buyer during his home-buying journey.

The Experience Centre is located at Concourse 3 of the recently inaugurated Magicbricks Western Express Highway Metro station at Andheri. At the launch, Sudhir Pai, CEO, Magicbricks.com, said, "The Experience Center is a coming together of high-quality hardware and software that addresses very specific issues in the consumer's property journey. We imagine that it would enhance the home-buying process to a different level. It celebrates our strengths in applying technology to solve real problems in a meaningful, scalable manner.”

Pai further said, “We are absolutely delighted by the early feedback we’ve received from consumers and developers who have visited our Experience Centre. This is a validation that combining online with a tech-driven offline presence would significantly enhance the value that we deliver. We aren’t happy with merely being India’s leading property portal. We want to be India's most loved property portal as well."