Sam says: This is the smart edition of my Xtal concept. People who saw it in the Design Studio Blog like the futuristic look, a combination of the simple shape and the cryptic numbers. Adding some smartness could make a good product.

Peter says: I wanted to come up with a back to basics analogue design with a hint of sci-fi which would be easy to make and traditional in its time telling. “Mercury” was born.

The time telling is traditional analogue using off the shelf movements. This twist in this case is that the hands and markers are organic in form and look like that they are a splat or splash of liquid metal or some kind of gelatinous alien lifeform.

Sam says: This is a parallel development of a more feasible version of the ITO idea next to the ITO•E. I called this version ZION.

ZION uses colored segmented e-paper to display sharp numbers, aligning them vertically. The number style is reflected in the watch geometry – some sharp angles here and there, some small decent details, and looking generally simple.

Justin says: I was browsing through a friends mathematics coursework and saw graphs, bar graphs, charts and numbers etc and I noticed how easy it would be to assign the basics of time telling to one of these simple looking forms.