Bachelor of Arts in Public Relations

Overview

Create and maintain a positive public image

Ideal for the creative and analytical, CBU Online’s Bachelor of Arts in Public Relations degree program prepares graduates for success in dynamic environments such as public and media relations, corporate communication, advertising, nonprofit work, social media and journalism. As public relations becomes a more global and interconnected marketplace, CBU Online is preparing PR graduates to be more culturally aware, strategic and effective communicators.

The online Bachelor of Arts in Public Relations degree program Initial coursework in foundational communication and journalism ensure that students begin with a skill framework upon which to build. As students move through the program, topics include interpersonal communication; media law, ethics and copy; editing for print and online media; principles of marketing; layout and design principles; and public relations campaigns and strategies. Throughout the program, students will be studying and practicing ethical discernment in a fast-paced environment resulting in real-world and immediate applicability.

U.S. World Report and News ranked the public relations field as the No. 1 Creative Job in 2015 and classified it as a Top 100 job, overall. With a job market estimated to grow more than 12 percent by 2022, the Bureau of Labor and Statistics estimates more than 30,000 new job openings in the coming years. Studying public relations at CBU Online prepares students for a prosperous career in both the public and private sector. Public relations specialists create, manage, and implements public relation campaigns and aim to brand a company's position toward the public. PR professionals maintain strong relationships with journalists and are usually a media contact for their business.

CBU Online’s programs provide students with a faith-based learning environment with real-world application. Students graduating from the program will have a better understanding of their field of study and themselves, and will leave the program with the capacity to self-reflect, think critically, lead and engage others.

Careers:

Public Relations

Media Relations

Employee Relations

Journalism

Corporate Communications

Advertising

Copywriting

Training & Development

Speechwriting

Consistent with the University student outcomes, upon completion of the Bachelor of Arts in Public Relations degree, graduates will be able to:

Effectively present information orally and in writing.

Apply public relations concepts in global and digital environments.

Research, write and edit press releases, speeches, articles and social media posts for various audiences.

Interpret business and marketing concepts and principles.

Apply public relations history, theory and legal and ethical matters involving the field.

Use best practices for issues and crisis management in public relations.

This is a process-based writing class that focuses on academic writing, reading, and critical thinking as expressed in expository and analytical writing assignments through 5 to 7 substantial essays over the course of the semester. Develops fluency, coherence, style, effectiveness, and literary analysis. Students must pass this course with a C- or better to fulfill general competency requirements and to proceed to ENG 123. Prerequisite: ENG 103. Placement into this course is determined by ACT/SAT scores. Placement may be challenged by the Writing Placement Exam. (3 units)

Continued practice in writing with emphasis on critical thinking, argument, analysis and interpretation of multicultural readings and other interdisciplinary expository materials. Includes the writing of a major research paper (or report) in addition to several shorter essays requiring various types of documentation. Fieldwork required. This course requires LiveText. Prerequisite: ENG 113 with a grade of C- or better unless the student has demonstrated writing competence through a written placement exam. Note: Students must successfully complete this course with a grade of C- or better to fulfill general education requirements and to begin any literature course. (3 units)

Semester

Course Section

Dates

Location

Days

Time

Instructor

Spring 2019

ENG123 AE

Session 1
01/07/2019
03/03/2019

Online

N/A

N/A

Carranza, Nancy H.

Spring 2019

ENG123 QE

Session 1
01/07/2019
03/03/2019

Online

N/A

N/A

Brook, Tiffany

Spring 2019

ENG123 HE

Session 1
01/07/2019
03/03/2019

Online

N/A

N/A

Fisher, Erin Lynne

Spring 2019

ENG123 DE

Session 1
01/07/2019
03/03/2019

Online

N/A

N/A

Hannah, Aaron Vance

Spring 2019

ENG123 BE

Session 1
01/07/2019
03/03/2019

Online

N/A

N/A

Buckner, Stefanie Leigh

Spring 2019

ENG123 IE

Session 1
01/07/2019
03/03/2019

Online

N/A

N/A

Green, Jennifer M

Spring 2019

ENG123 CE

Session 1
01/07/2019
03/03/2019

Online

N/A

N/A

Christian, Timothy Marcus

Spring 2019

ENG123 GE

Session 1
01/07/2019
03/03/2019

Online

N/A

N/A

White, Guy E.

Spring 2019

ENG123 NE

Session 2
03/04/2019
04/28/2019

Online

N/A

N/A

Rasnic, Rhea_Scott

Spring 2019

ENG123 JE

Session 2
03/04/2019
04/28/2019

Online

N/A

N/A

Bartels, Gretchen C.

Spring 2019

ENG123 LE

Session 2
03/04/2019
04/28/2019

Online

N/A

N/A

Liddell, Leslie

Spring 2019

ENG123 OE

Session 2
03/04/2019
04/28/2019

Online

N/A

N/A

Regino, Rolando Cabang

Spring 2019

ENG123 KE

Session 2
03/04/2019
04/28/2019

Online

N/A

N/A

Cordes, David J.

Spring 2019

ENG123 FE

Session 2
03/04/2019
04/28/2019

Online

N/A

N/A

Flores, Ruth E.

Summer 2019

ENG123 DE

Session 1
05/06/2019
06/30/2019

Online

N/A

N/A

Hannah, Aaron Vance

Summer 2019

ENG123 BE

Session 1
05/06/2019
06/30/2019

Online

N/A

N/A

Flores, Ruth E.

Summer 2019

ENG123 CE

Session 1
05/06/2019
06/30/2019

Online

N/A

N/A

Cordes, David J.

Summer 2019

ENG123 HE

Session 2
07/01/2019
08/25/2019

Online

N/A

N/A

Crosby, Raymond Arlo

Summer 2019

ENG123 IE

Session 2
07/01/2019
08/25/2019

Online

N/A

N/A

Trammell, Jeanette T.

Summer 2019

ENG123 GE

Session 2
07/01/2019
08/25/2019

Online

N/A

N/A

Fisher, Erin Lynne

Summer 2019

ENG123 FE

Session 2
07/01/2019
08/25/2019

Online

N/A

N/A

Buckner, Stefanie Leigh

Fall 2019

ENG123 FE

Session 1
09/03/2019
10/27/2019

Online

N/A

N/A

Staff

Fall 2019

ENG123 ME

Session 1
09/03/2019
10/27/2019

Online

N/A

N/A

Staff

Fall 2019

ENG123 GE

Session 1
09/03/2019
10/27/2019

Online

N/A

N/A

Staff

Fall 2019

ENG123 LE

Session 1
09/03/2019
10/27/2019

Online

N/A

N/A

Staff

Fall 2019

ENG123 CE

Session 1
09/03/2019
10/27/2019

Online

N/A

N/A

Staff

Fall 2019

ENG123 DE

Session 1
09/03/2019
10/27/2019

Online

N/A

N/A

Staff

Fall 2019

ENG123 BE

Session 1
09/03/2019
10/27/2019

Online

N/A

N/A

Staff

Fall 2019

ENG123 AE

Session 1
09/03/2019
10/27/2019

Online

N/A

N/A

Staff

Fall 2019

ENG123 IE

Session 2
10/28/2019
12/22/2019

Online

N/A

N/A

Staff

Fall 2019

ENG123 JE

Session 2
10/28/2019
12/22/2019

Online

N/A

N/A

Staff

Fall 2019

ENG123 KE

Session 2
10/28/2019
12/22/2019

Online

N/A

N/A

Staff

Fall 2019

ENG123 NE

Session 2
10/28/2019
12/22/2019

Online

N/A

N/A

Staff

Fall 2019

ENG123 PE

Session 2
10/28/2019
12/22/2019

Online

N/A

N/A

Staff

Fall 2019

ENG123 OE

Session 2
10/28/2019
12/22/2019

Online

N/A

N/A

Staff

Fall 2019

ENG123 HE

Session 2
10/28/2019
12/22/2019

Online

N/A

N/A

Staff

Spring 2020

ENG123 AE

Session 1
01/06/2020
03/01/2020

Online

N/A

N/A

Staff

Spring 2020

ENG123 BE

Session 1
01/06/2020
03/01/2020

Online

N/A

N/A

Staff

Spring 2020

ENG123 CE

Session 2
03/02/2020
04/26/2020

Online

N/A

N/A

Staff

Spring 2020

ENG123 HE

Session 2
03/02/2020
04/26/2020

Online

N/A

N/A

Staff

Summer 2020

ENG123 AE

Session 1
05/04/2020
06/28/2020

Online

N/A

N/A

Staff

Summer 2020

ENG123 FE

Session 2
06/29/2020
08/23/2020

Online

N/A

N/A

Staff

Fall 2020

ENG123 BE

Session 1
08/31/2020
10/25/2020

Online

N/A

N/A

Staff

Fall 2020

ENG123 CE

Session 1
08/31/2020
10/25/2020

Online

N/A

N/A

Staff

Fall 2020

ENG123 DE

Session 1
08/31/2020
10/25/2020

Online

N/A

N/A

Staff

Fall 2020

ENG123 GE

Session 2
10/26/2020
12/20/2020

Online

N/A

N/A

Staff

Fall 2020

ENG123 HE

Session 2
10/26/2020
12/20/2020

Online

N/A

N/A

Staff

Lower Division Requirements (6 units)

An introduction to mass media writing. Students will utilize journalistic reporting, editing and writing for mass audiences intended for distribution across electronic and print media outlets. (3.0 units)

This course will examine the historical foundations of the field of public relations including communication and public relations theories that guide the practice. Students will learn practical application of various theories and practices including APR (Accreditation In Public Relations) standards. (3 units, Online and Professional Studies)

Semester

Course Section

Dates

Location

Days

Time

Instructor

Spring 2019

PRL205 AE

Session 1
01/07/2019
03/03/2019

Online

N/A

N/A

Bachar, Sandra M.T.

Summer 2020

PRL205 AE

Session 1
05/04/2020
06/28/2020

Online

N/A

N/A

Staff

Upper Division Requirements (36 units)

In this course students will analyze and evaluate the historical, economic, social, cultural, and political forces of globalization in the context of media. A strong focus will be on modern and contemporary world cultures and on current issues in the globalization of media forms and information technologies. Historical contexts and pressures at work within the contested terrain of globalism will be examined. Students will understand the development of global communication and media networks as these have evolved, expanded, and make up globalization. In addition, students will closely examine the role of digital media and global engagement. (3 units)

Examination of the nature and process of communication in modern organizations, including theories, change strategies, internal personnel relations, and conflict management, as they relate to organizational cultures. (3 units)

An introduction to the ethical and legal aspects of public relations and journalism, including print, online and broadcasting. Students will gain practical insight into the field through review of real-world case studies and materials on ethics, policies and law. (3 units)

A course involving students in an in-depth study of procedures of copy editing for newspapers, magazines and online media. Through assignments and exercises, students will develop superior skills in grammar and word usage, punctuation, spelling, style, fact-checking, use of reference books, and writing headlines and captions. Students will practice substantive editing, and proofreading for print and online media. The special conditions of the increasingly important Internet to copy editors will be demonstrated. Prerequisites: ENG 113 or JRN 170. (3 units)

Development of versatile writing and research skills for selected print media, with emphasis on magazine article and newspaper feature, includes overview of magazine market. Students may only earn credit for either JRN 312 or JRN 350.(3 units)

The purpose of this course is to prepare students to be skilled journalist. The type of journalism covered will be: newspaper and magazine writing, business writing, website style writing and freelance writing. Students will learn to analyze published material. (3 units)

This course will prepare students with skills and an understanding of writings, campaigns and research to meet public relations goals for a variety of audiences through various forms of media. (3 units)

This course will examine case studies and best practices in issues and crisis management in the field of public relations. Reputation management, effective management of issues and crisis will be taught based on practical application of various proven strategies and tactics including APR (Accreditation In Public Relations) standards for issues and crisis management. (3 units, Online and Professional Studies)

This course will examine business and finance terms and basic businesses practices as they relate to the field of public relations. Students will learn practical application of budgets, finance principles and best practices as they relate to public relations work and in line with APR (Accreditation In Public Relations) standards. (3 units, Online and Professional Studies)

This course examines principles of practicing public relations in a global setting. Students will learn practical application of various theories regarding cultural identity, research and planning campaigns for global audiences. APR, Accreditation In Public Relations standards, will be emphasized as they relate to the practice of international public relations. (3 units, Online and Professional Studies)

Semester

Course Section

Dates

Location

Days

Time

Instructor

Fall 2019

PRL430 AE

Session 2
10/28/2019
12/22/2019

Online

N/A

N/A

Staff

Additional Program Requirements (6 units)

A general survey of the Hebrew Bible and the Christian writings (New Testament) with special emphasis to the religious and national life of the Hebrew people, the life of Jesus, and the development of the early church. A Online and Professional Studies requirement for Online and Professional Studies degree programs only. (3 units)

An introduction and primer to Christian theology with special emphasis on identifying the importance and development of a Christian worldview, understanding the doctrine of scripture and biblical authority, learning to do theology, comprehending the relationship between truth, faith and reason, and applying a biblical worldview to the Christian life. (3 units)

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