So you’ve decided to take the plunge: you’re starting your own company. Every business leader knows that running a company takes more than just a good idea. Eventually, you’ll need employees, an office, and of course, a logo.

After all, what is the point? Why launch rockets into the void when our international adversaries want to launch rockets at us? Why put a woman on Mars if we can’t even elect a female president? Why settle other planets when ours is in danger of an impending doom?