We all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest, and support, time and time again. Is it a gift they are born with? Is it all an illusion?

No, it’s the art of persuasion, and you can learn it too.

Based on years of analyzing the behaviors and mind-sets of the most persuasive people around, Persuasion gives you the magic formula to master the power of persuasion—the ultimate way to achieve success in work and life.

Introduction xv

Chapter 1: The Power of Persuasion: How Empathy and Sincerity Work Wonders for You 1

Chapter 2: Being a Good Listener: Why Listening Is So Crucial 11

Chapter 3: Attention, Please: Keeping Attention Where You Want It 27

Chapter 4: Know Your Body Language: How to Read Nonverbal Signals from Others and Send Out the Right Ones 47