Cherry Growers of Australia chief executive Simon Boughey says with Australian cherry production increasing, the local market can only consume so many cherries, so exports are a major focus.

"The Australian market seems to flatten out with a certain percentage of cherries that consumers will tend to eat over that period," Mr Boughey said.

"The market seems to be only taking so much over the summer season.

"With our country expanding, and also other countries like New Zealand, South Africa, Chile and Argentina all expanding their crops, we've got to be able to tap into that huge market that sits above us in Asia."

Currently only cherries grown in Tasmania can be sold into China, without undergoing a two-week cold treatment, while Thailand accepts cherries from Tasmania and the Riverland, with cold treatment.

Mr Boughey says the industry is working hard to improve access to some Asian markets.

"Our industry has taken the step to actually move into air freight access, so we are going to have to look at other opportunities, whether we use other smaller areas of low-pest prevalence, whether we look at techniques, such as the Canadians are using on sugar flotation, or down to end point treatments, just anything that we can get more of the crop into those particular countries," Mr Boughey said.

"Asia is very interesting, because each country seems to have its own nuances on what they will and what they won't allow in.

"One country allows cold treatment, one doesn't, one does methyl bromide, one doesn't, so we are really setting up a framework so growers know if they want to export into a particular market, these are the things that they need to do.

"The growers themselves realise the highest quality fruit to the consumer across Asia, and domestically, is the shortest period it takes to get out of the orchard through the packhouse and into the consumer stores, so we've set ourselves that target of getting cherries around the world within 72 hours," Mr Boughey said.