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Best Deals of Amazon Prime Day 2018

Prime Day is running 36 hours this year, and tons of deals are being released early. This guide will help you take advantage of everything Prime Day 2018 has to offer

Amazon Prime Day is here. Official deals kick off at 3 p.m. EST (and continue for 36 hours), but some early access deals are already live. This year, Amazon is offering Prime members great deals, including its Echo device and the Instant Pot (6 quarts) at their lowest prices ever.

We’ll be updating this guide as more deals are announced, so be sure to check back.

Best Prime Day Deals

Here's our round-up of the top Prime Day deals to shop:

Amazon devices

Amazon smart home devices are up to 50% off. That means you can get the Echo Dot for $29.99 (usually $49.99), the Echo (2nd Gen) for $69.99 (usually $99.99), the Echo Plus for $99.99 (usually $149.99) and the Echo Spot for $99.99 (usually $129.99).

For all of July, Prime members can get three months of Audible for 66% off ($4.95 per month, regularly $14.95 per month).

Prime members new to Kindle Unlimited can get three months of unlimited reading for $0.99 per month (regularly $9.99 per month). Plus, get a $10 Prime Day credit with the first Kindle book you buy. This promotion ends July 31.

Prime members new to Amazon Music Unlimited can get four months for $0.99 per month (usually $7.99 per month for Prime members). This promotion ends July 17.

Get a $30 discount on your first AmazonFresh order (order minimum: $100). Use code 30FRESH. This offer ends July 17.

Twitch Prime is giving away a free PC game every day through July 18. Twitch Prime is free with Amazon Prime membership. Prime members will also get exclusive in-game loot for Warframe and PlayerUnknown’s Battlegrounds. Plus, Prime members can get 50% offTwitch merchandise, including clothing and accessories.

Amazon in-house brands

Deals on Amazon Brands started July 3. Get up to 25% off furniture and decor from Rivet and Stone & Beam, up to 20% off AmazonBasics and 30% off items from Presto!, Mama Bear and Solimo.

Deals on Amazon clothing brands: Save up to 50% on apparel for the whole family, including Amazon Essentials, Goodthreads, Daily Ritual, and more.

Whole Foods deals

Thanks to Amazon’s acquisition of Whole Foods, stores are now part of Prime Day.

July 3

Plus, starting July 3, enter the Alexa Home-Smart-Home Sweepstakes by asking Alexa about Prime Day (and performing other Alexa-related tasks). One winner will get an Alexa-enabled 2019 Lexus ES. Learn more here.

July 9

Beginning July 9, Prime members can shop seven days of deals on Amazon's private-label clothing. These include Core10 (activewear) and Goodthreads (menswear), Lark & Ro (women's clothing) and more.

July 11

Prime members who spend $10 at Whole Foods (July 11 to July 17) will receive a $10 Amazon credit to use on Prime Day. Scan the Prime Code at Whole Foods when you check out. Plus, certain seasonal items will be discounted for Prime members.

July 12

The Amazon-owned Woot.com will be holding its birthday sale on July 12 (and its Prime Day sale on July 17). Check back for updates.

July 14

July 14 to 17, Amazon Prime Rewards Visa cardmembers with Prime membership will get 10% back on up to $400 in purchases at Whole Foods.

July 16 (Prime Day begins)

Deals from Amazon Pay merchants:Check back July 16 at 3 p.m. for exclusive deals from merchants that use Amazon Pay. Amazon Pay allows you to store payment information to let you pay seamlessly with partner retailers, including LuLu’s, RugsUSA/ and FromYouFlowers.com.

Device deals at Whole Foods: Prime members will have in-store (at Whole Foods) access to deals on Alexa-enabled products like Echo and Fire TV.

Prime Day tech deals: Amazon is teasing the following deals in advance of Prime Day. Note that these deals won't go live until Prime Day begins at noon on July 16.

Prime Day TV deals: Specifics won't be official until Prime Day, but these are the deals Amazon is teasing in advance:

32-inch Smart TV for $129.99

40-inch Smart TV for $194.99

New for Prime Day 2018

If you’re an old pro at Prime Day and know the drill, here are some new features to enjoy this year:

Prime Day Launches: Hundreds of brands will launch new products exclusively to Prime members on Prime Day. As a Prime Member, you’ll be the first to order these items and access new content. Some highlights include:

To take advantage of the Prime Day Whole Foods deals, download the Whole Foods Market app and scan the Prime Code (QR code) at the register.

Unboxing Prime Day events: Amazon will be sending giant Smile boxes to major cities across the globe. Inside will be an announcement about an event in that particular city. So, if you live in New York, Los Angeles, London, Tokyo or Milan, stay tuned and check details here. Brooklyn will have the first unboxing event on July 11.

Best ways to find Prime Day deals

Amazon Prime Day can be overwhelming. Here are some insider tips and tricks for keeping up:

Get the Amazon app: You can preview deals (via the “upcoming” tab), get lightning deal alerts and track items of interest (by tapping “watch this deal”). Learn more here. Plus, tap the Prime Day banner between July 9 and July 15 for a sneak peek of select Prime Day deals.

Shop by popular interests: Amazon will be sorting deals by more than 40 interests, including fashion, electronics, cooking, travel and more.

About the Author

Kristin is a savings and deals expert at BlackFriday.com. Her background in personal-finance journalism — along with her own enthusiasm for shopping and travel — drive her passion for helping consumers become savvy and informed bargain-hunters.

Editorial Note: Any opinions, analysis, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by any of our partners.
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