Alliance Parts Promotional Games

Alliance Trade Show Games & Video

Client: DaimlerChrysler

Project:
Alliance Trade Show Games & Video

Challenge:
Like most large companies, Alliance competes with hundreds of vendors at industry trade shows. The question is still the same, “How do you hold the attention of current customers and find new buyers?”

Solution:
Freightliner turned to Gearbox Studios for the creativity and production quality we consistently bring to the table. We’ve produced two trade show video games for the Alliance brand – a semi-truck racing game called “Alliance Drive to Win!” and a western themed shooting gallery game called “Wanted! Alliance Parts Dealers.” Freightliner realized extra value by mailing out CD-ROMs with the games as a follow up to each show. We created additional visual impact for the Alliance booths with looping video animations of key parts.