KEY FINDINGS

Asia Pacific marketing automation software market was valued at $xx million in the year 2018 and is expected to reach $xx million by the end of the forecast period of 2019-2027 by exhibiting the highest CAGR of 10.41%. Availability of skilled talent, with investment favoring government regulations, and the growing number of outsourced projects are the main drivers of the IT sector in the Asia Pacific.

MARKET INSIGHTS

The marketing automation software market is segmented by application, verticals, end-users and deployment mode. The China marketing automation software market presently governs this region. The government of China is bringing policy change aimed towards investments in the service sector. IT software sales in China are being driven by low-cost computing. SaaS is a serious market in China, growing at a significant CAGR over the forecast period.

On the other hand, the Indian marketing automation software market is showing promise. According to OECD, India is the fastest growing G20 economy in the world. With positive economic outlook, and the introduction of new investment schemes like 'Make in India' and 'Digital India' by the government to aid in FDI investments, India's IT sector is expected to witness strong growth in the coming years.