The ads, which shill a perfume called "Lustworthy", feature a man and woman who aren't the usual body types seen in fashion and beauty ads (a.k.a. not a size 0-2) who embrace tightly à la Jamie Dornan and Eva Mendes.

"Never in our culture do we see sexy photo shoots that pair nontraditional bodies with traditionally attractive models. It's socially acceptable for same to be paired with same, but never are the different types of bodies positively mixed in the world of advertisement. In projects like "Attractive and Fat", the juxtaposition of uncommonly paired bodies caused viewers to feel uncomfortable, and so it must be addressed again. This negative reaction is largely attributed to companies that capitalize on the thought that atypical bodies are not attractive, desirable or lust worthy. This is inaccurate, and the only way to shift the way we view ourselves is to repeatedly counter exclusionary imagery with positive inclusive imagery."