Google/Eye-Fi News Release

MOUNTAIN VIEW, Calif. — Dec. 8, 2009 — Today Eye-Fi Inc. announced a collaboration with Google’s Picasa that makes sharing and storing memories effortless, just in time for the holidays. Anyone who purchases 200GB or more of extra Google storage will receive a free Eye-Fi wireless memory card, which lets users send photos and videos directly from their camera to the Web.

Users can enjoy automatic backup and storage of their memories with Google and Eye-Fi, and store up to 100,000 5MB photos under the 200GB plan. The combined power of Google’s Picasa Web Albums and Eye-Fi’s automatic geotagging service also lets users easily view their photos plotted on a map where the image was taken, and search or organize photos by location.

“Google and Eye-Fi have the common vision of leveraging the power of ‘the cloud’ to provide effortless ways for consumers to store and share their memories,” said Jef Holove, CEO for Eye-Fi. “Together we’re giving consumers the most convenient way to get their memories off the camera, and onto the Web. We’re enabling users to focus on the memories, and not the chore of offloading images from a camera and storing them.”

Google’s storage solutions featuring the Eye-Fi card start at 200GB per year for $50 and are available for customers in the United States and Canada from www.picasa.google.com/eyefi.html. With this promotion, the free Eye-Fi Home video card (a $69.99 value) also comes with one free year of Online Sharing and Geotagging services (an additional $24.98 value), which can be extended with continued use of Google’s Web properties.

This marks the latest development in Google and Eye-Fi’s ongoing collaboration. Picasa Web Albums was one of the first photo sharing sites to integrate with Eye-Fi, and YouTube became the first online sharing site where Eye-Fi users could automatically upload videos. To date, Eye-Fi users have uploaded more than 2.7 million photos to Picasa.

“By giving people a better way to upload and share their photos, Picasa Web Albums and Eye-Fi help people share life’s memories easily – with the added peace of mind that their information is backed up in the cloud” said Google Product Management Director Brian Axe.