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Company Profile : Oculus Rift VR

Though I have heard about this earlier, I wasn’t much interested in this. Last Wednesday, I attended Virtual reality event in Seattle. And I am surprised to see a lot of developers working on this platform.

Oculus is an immersive virtual reality technology that’s wearable and affordable. Recently bought by Facebook, Oculus current target market is still obscure. Located in Irvine, CA, Oculus was given Oxygen by Kickstarter campaign. This is still in Development mode and is not yet available for general public.

It appears to me the first few customers Oculus trying to capture is from B2C.

The way they are selling the product suggest that Oculus is actually trying to target US market. But European markets are on the top priority too. The distribution system of Oculus headsets makes us to assume this.

The first few customers Oculus is trying to woo is definitely the “Gamers”. With its immersive 3D technology, games look too realistic. This naturally attratcs gamers. While XBOX and PS4 are costing about $500, Oculus Development Kit costs about $350. This clearly is a strategy to lure Gamers. They are trying to steal customers from Microsoft and Sony (also Nintendo). I think after acquired by Facebook, they are following a very specific approach of building the community of developers first before actually releasing the product to the general customers.

The only thing I couldn’t understand is “Why Facebook needs Oculus?” I tried a lot thinking about this but I still have no definite reasoning.