Using B Analytics to Expand Best Practices

Rob Michalak, Director of Social Mission

Case Study

Why did Ben & Jerry's first take the B Impact Assessment?

What matters most to you as a business?

Doubling our business and at the same time playing a positive role in society by initiating ways to improve the quality of life locally, nationally and internationally.

What did you learn from the assessment process?

We’ve been reviewing and reporting on our social and environmental performance since 1989. But the B Impact Assessment added a new twist - it helped us understand where we are in comparison to other companies. There were certain areas like HR and Supply Chain that we had always paid attention to, but the Assessment forced us to look deeper into the specifics of how we could match or beat best practices.

What action resulted from taking the assessment?

It prompted our exploration into how the Assessment experience could be extended to our Scoop Shops, which are franchised retail locations that sell our ice cream. This community is an extension of our brand in localities, and the Assessment might be an easy way to engage our franchise partners on our social mission.