Ratings Academy 101

Up until recently, there wasn’t a centralized, externally facing resource for anyone interested in learning the ins and outs of the media industry, our ratings and the role that those calculations play in the market. With the recent launch of the Nielsen Ratings Academy, we have provided just that—and we’ve done so in a way that excludes industry jargon and breaks down cumbersome terminology for maximum accessibility. To get a better understanding of the project, we sat down with Andrea Lipstein, VP of product marketing, who shed light on its intent, scope and future additions.