Improving Communication on EAC Economic Integration issues

Effective communication is key for reinforcing policy advocacy on regional economic integration issues hence EABC under the partnership project with the Federation of German Industries (BDI), organized a 3 day training seminar on “Effective Communication on Economic Related Issues” for communications officers.

The training seminar enabled better collaboration and coordination among Communications and Public Relations Officers from EABC Secretariat, EABC National Focal Points and selected sector associations. The seminar offered opportunity to share East African experiences with the facilitators from Germany and South Africa.In addition, the training seminar improved writing skills and to cover economic topics specifically by putting complex advocacy issues into an easy to read text and increased knowledge on how to engage media effectively on business issues

The seminar was hosted at EABC National Focal Point Kenya (Kenya Private Sector Association) offices in Nairobi, Kenya.