We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for the ‘Client News’ Category

Ah yes, April Fools. The day that everybody tries to do something humorous online. The two key words in that sentence are ‘everybody’ and ‘tries’. It’s gotten to be a bit of an overload though. With everybody doing something how can you stand out? It’s like releasing some insignificant tech news during CES…you’ll get lost […]

We’re pleased to announce that Chris Thilk is now part of the Voce Nation. He’ll be working with our dedicated social media team, which now numbers eight full-time staff. Chris will continue to be based in the Chicago area, but will make trips to the mothership in Sunnyvale, CA as needed. We’re fired up to […]

Ah, the echo-chamber. Sometimes it’s good to step outside for a few minutes. Earlier this week I ran into an old high school friend. A brief chat with her provided me that perspective that we all need sometimes. To set things, up a bit: She owns a successful local business, and used to head up […]

Forrester is releasing a report today on how marketers plan to budget for social media programs. Looking at the data at first, it’s a bit of a confirmation of our work since we’ve been seeing this trend for a while now at Voce. Jeremiah Owyang is the lead on the report and states: The recession […]

So here’s the deal: if you work for a public company and are interested in extending the application and use of Twitter for corporate news — this post is for you. So late last week, our client at eBay, Richard Brewer-Hay, decided to share the backstory on something eBay’s PR and legal teams have been […]

I made my way through the UGCX social media sessions on Monday with iPhone on hand and laptop in tow. The crowds were not only hungry for the sponsored breakfast, but for applicable business models and key takeaways. Okay, so, why user-generated content? And the answer was… not obvious. But, from what I witnessed in […]

These days it’s easy to get caught up in news of layoffs and troubled startups, that’s why Tom Foremski’s latest post in the Silicon Valley Watcher Boom Watch Series is a welcome change: “There are some diamonds out there–companies that are doing very well amid the gloom.” In the article, Tom features Voce client Splunk, […]

For the third year in a row, I’ll be heading to Atlanta for SoCon09. This year’s theme is “In Search of the Southeast’s Social Media Niche.” I’ll be leading a session in the afternoon about measurement and ROI of social media programs. Look for a bit of this, this and this to be discussed Here […]

Alright, as if there wasn’t enough confusion in the marketplace right now regarding community-building tools, techniques and technicians, we now have the platform makers up-selling ‘community consulting services’ with their wares, and that has left many a company scratching its head and asking… So, uh, what exactly is the difference between a platform provider’s consulting […]