Tag Archives: International

Earlier today, Lytro announced Lytro Illum, the company’s second-generation light field camera which boasts professional-grade hardware.
Set to start shipping in July 2014, the camera is priced at 1,499 USD for pre-orders.
The official product page contains mostly introductory information, so we’ve dug through the knowledgebase articles to find some more details and additional information about the camera’s hardware, features, controls, and international availability.

Here are the most pressing questions we had:

What is the Lytro Illum’s image resolution?
Lytro Illum features a 40 Megaray light field sensor (i.e. it records 40 million light rays), which results in an effective resolution of 4 Megapixels maximum. In other words, you’ll be able to view and export images in 4 Megapixel resolution.

Lytro’s first-generation Light Field Camera has been available in Europe for four months now. The camera first launched in Germany, Austria and Switzerland, back in mid-July, and soon after arrived in the UK market. Introductory prices ranged between 479 and 579 EUR (approx. 650 to 875 USD) in the German-speaking regions1, a significant markup of 50 percent.

However, a recent price check on price comparison portals Geizhals, Skinflint and Toppreise has revealed notable price drops in some countries over the last few weeks. Continue reading →

There are more big news from Lytro today: The company just announced that three models of the Lytro Light Field Camera are now available for order at the Apple Online Store. More exciting for us is the introduction of two beautiful new colour versions, Cobalt Blue (16 GB, 499.95 USD) and Champagne (8 GB, 399.95 USD).

Three months ago to the day (on Juli 15 2013), Lytro’s Light Field Camera took a first step into the European market and reached Austria, Germany and Switzerland.
Just now, Lytro has announced starting sales at what is likely the most popular online retailer in the German-speaking region: Amazon.de.

You can now find four models (Red Hot, Graphite, Electric Blue and Moxie Pink; no word about the Seaglass/green model) in Amazon’s online offerings, as well as the original Lytro accessories. For some articles, which are already sold out (or aren’t in stock yet), Amazon accepts preorders:

Update: As it turns out, the Ringfoto Autumn Fair is only open to Ringfoto vendors, not to the general public. Thanks to Martin Wagner for the note!

Have you ever wanted to get your hands on one of Lytro’s Light Field Cameras, but never found an opportunity in Europe? Lytro will be represented at the Ringfoto Autumn Fair in Erlangen, Germany, from 11 to 13 October 2013.
Ringfoto, Lytro’s exclusive distributor in Austria, Germany, Switzerland and the Netherlands, will be demonstrating the Lytro Camera to photo vendors.

To our knowledge, the Ringfoto Autumn Fair marks Lytro’s second official participation at a fair in the German-speaking region, following Photokina in Cologne, last autumn.