Choose two/three daily news publications that contain a news story on the same news event. Attach both stories to your assignment. Analyze the news stories as a media literate consumer. Think critically about the construction of the news message. Consider News Organization, Accuracy/Completeness, Placement, Construction/Framing: length, graphics, headline, Objectivity/Bias, Final Analysis/What Have You learned

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-Clear, logical, comprehensive discussion of the news organization and ownership for both stories. Clear logical discussion of target audience for each publication with examples/ evidence. Logical discussion of ownership impact on content of stories

Good

-Adequate Discussion of news organizations and owners for both stories. Identification of target audience for each publication. Some evidence of ownership impact on content

Fair

--Minimal Discussion of news organizations for both stories. Identification of target audience for each publication. Superficial discussion or opinion based discussion of ownership impact without concrete evidence

Poor

-Student did not discuss news organizations for both stories. Identification of target audience for each publication. Student relies on opinion when assessing target audience of each publication and ownership impact

Placement15 pts

Excellent

complete discussion of placement in both publications. Discussion of placement in regards to audience. Logical link to Agenda setting or other media theories

Good

Adequate discussion of placement in both publications. Discussion of placement in regards to audience reading behavior

Fair

Minimal or superficial discussion of placement in both publications. Discussion of placement in regards to audience reading behavior without elaboration

Poor

Minimal or missing discussion of placement in both publications. Minimal Discussion of placement in regards to audience

PlaceAccuracy/Completeness15 pts

Excellent

Complete Discussion of accuracy.Does the reader feel confident that the story is accurate and complete? Clear examples and techniques discussed. Importance discussed

Good

Discussion of accuracy.Does the reader feel confident that the story is accurate and complete? Explanation with few examples listed, few techniques discussed

Fair

Discussion of accuracy.Does the reader feel confident that the story is accurate and complete? Explanation without evidence from stories

Poor

Minimal or no Discussion of accuracy.

Objectivity/Bias15 pts

Excellent

Complete discussion of objectivity and bias related to both stories. Evidence from both stories . Evidence of balance / lack of balance.
Discussion of context

Good

Discussion of objectivity and bias related to both stories. Minimal evidence from both stories. Some mention of balance without substantiation . Some discussion of context

Fair

Some Discussion of objectivity and bias related to both stories. Minimal or no evidence from both stories . Some mention of balance

Poor

Minimal or no Discussion of objectivity and bias related to both stories. Minimal or no evidence of balance

Construction/Framing20 pts

Excellent

Complete discussion of length, graphics, headline, and other techniques used to attract reader.Analysis of differences between story structure. discussion of media theories - framing, priming

Good

Discussion of some techniques such as length, graphics, headline, and other techniques used to attract reader for both publications. Some discussion of media theories

Fair

Little Discussion of some techniques such as length, graphics, headline, and other techniques used to attract reader for both publications. Little or no discussion of media theories

Poor

Minimal or no Discussion of techniques used to attract reader for both publications. no discussion of media theories

Final Analysis20 pts

Excellent

Complete logical clear analysis of what you have learned from analyzing the treatment of these two news stories. Discussion of news source, treatment and completeness

Good

Adequate analysis of what you have learned from analyzing the treatment of these two news stories. May include: Discussion of news source, treatment and/or completeness

Fair

minimal analysis of what you have learned from analyzing the treatment of these two news stories.

Poor

Superficial or no analysis of what you have learned from analyzing the treatment of these two news stories.