"After years of conducting international business, and being involved in media, it became time to
do a true International Business Radio Show. But we wanted more than knowledge; we wanted to have fun
as well."

Why We're Different

Most international business radio is part of regular business radio, and usually talks about the
"deal of the day." That type of content is like milk... it has an expiration date. For example,
2 weeks after the largest Asian or European merger happens, no one cares.

The Business Drink will deal with subject as timeless as coffee itself. Sample shows include:

"How to sell to China,"

"How to pick an offshore software developer," and

"How to manage Central Europeans."

The Business Drink is Timeless

Our episodes will be just as relevant 10 years from now as it is today. And listeners can listen to
our brand of International Business know-how again and again.

Why "The Business Drink?"

The first real business drink was coffee. (It still is). Prior to the arrival of coffee in Europe in
the 1600's, people drank beer and spirits while conducting business. When coffee hit the scene,
people embraced it immediately. Unlike beer, coffee makes one alert, interested and heightens
intellectual capacity. Coffee was quickly branded in The Netherlands as "The Business Drink."

If You Laugh, You Learn!

Comedy can be a powerful way to get your point across. So we wanted The Business Drink to be served
with shot of humor. We attempt to poke fun at ourselves and our subject matter. So enjoy!