When Not To Visit Franchise Headquarters

I’ve had clients ask me if they should visit franchise headquarters just so they can see the operation in-person. It’s a great question, and I have a great answer: No.

There’s actually a formal name for a visit to franchise headquarters: Discovery Day.

It’s a formal name because it’s serious business. Franchisors put on a Discovery Day-which is usually a scripted event, for a reason. They want to impress you. Your “visit” to headquarters is part of the franchise sales process. Remember I said that one of the franchise salesperson’s goals was to get you to visit them in person? For them, it’s just one more step towards a possible deal close. As a matter of fact, it’s usually the final step. That’s why you have to make sure you’re ready.

If you’re still at the “curious” stage of the process-and you’re not ready to move forward if all goes well, don’t pay them a visit. It’s a waste of time.

FYI: Some franchise salespeople want you to visit headquarters early in the process. But, should you? Sometimes.

If you want more information on how to determine if a headquarters visit is in your best interest…and maybe it is, contact me. Don’t be shy.

About The Franchise King®

My name is Joel Libava, and I'm the author of Become a Franchise Owner! In addition, I'm a franchise ownership advisor. I teach people the best way to choose, research, and buy franchises.

I'm The Franchise King®, Joel Libava. I provide straightforward advice on how to choose, research, and buy a franchise. >> Go Here to watch a short introductory video I produced.--------------------------------------------

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