Here's What Amazon Really Means When It Says The Kindle Fire Is Sold Out

And in true Amazon fashion, it didn't provide any solid numbers, just bragged about how the Kindle Fire is the best-selling product in Amazon history.

But what does the announcement really mean?

It means Amazon is getting ready to announce its new Kindle Fire tablet at its big press event on September 6.

More importantly,it means the new Kindle Fire will likely go on sale shortly after the announcement, maybe even the same day. Last year, Amazon made us wait several weeks between the announcement and the Kindle Fire launch. Good news if you're the impatient type.

Disclosure: Jeff Bezos, CEO of Amazon, is an investor in Business Insider.