Alcoholic Beverage Nutritional Information is Prohibited on Labels

Consumers have a right to know the contents of what they eat and
drink. Millions of people rely on nutrition labels to help them
make important health and diet choices. Independent research has
found that “the information provided on the labels of packaged
food and drinks help 76% of people surveyed in a national poll make
comparisons that influence their decisions on what to purchase or
consume.”

But how much fat is in your favorite beer, how much protein is
in your glass of merlot, or how many carbs are in your gin? It’s
hard to find out because the government agency that regulates alcohol
beverage producers, the Alcohol and Tobacco Tax and Trade Bureau
(TTB), prohibits beer, wine and spirits companies from providing
any of that information on labels.

To provide this consumer information, the makers of Crown Royal
whisky have placed it on their web site where visitors can obtain
information about such things as calories, fat, carbohydrates, protein
and alcohol per serving of that brand.

It would be much easier for consumers if the government would simply
let producers provide nutritional and other information on the labels
of all alcoholic beverages. There’s no justification for such
Prohibition-era censorship.