While digging into the data, I was particularly interested in seeing that in the past three years, outsourced social media marketing has grown from 14% in 2010 to 28% in 2011 to 32% in 2012. Thankfully, we have seen the benefits of that growth, as have some others in the law firm marketing sector.

So should busy attorneys outsource their social media marketing? Ask yourselves these questions before you decide:

1. Can social media marketing drive your business growth? It doesn’t make sense to spend time and money on something that won’t have a positive impact on your practice. When considering participation in social media, attorneys should study their target markets first to see if this is a medium they can engage them on.

2. How well is your social media working today? If you’ve already launched a social media initiative as part of your law firm marketing program, how’s it going? Are you finding enough time to engage online with potential clients? Or is it a chore that you dread facing each day? If it’s the latter, and social media is important to you, you should consider outsourcing it.

3. Could outsourcing free up your time to focus on your business? Social media takes time, and small firms and solos usually don’t have much of that to devote to something other than client work and running the business. If all your time is taken up with focusing on what you can’t outsource, you should consider outsourcing your social media to someone who can be just as effective at it – or more – than you are.

4. How do you measure ROI? Make sure you have measurable goals if and when you outsource your social media so you can see if you’re getting the bang you want for your buck.

And a note of caution: if you choose to outsource your social media program, make sure they have experience working with attorneys. Keeping you “clean” in terms of the ethical standards attorneys are required to adhere to in their law firm marketing practices is critical.

The Internet is one of the most cost effective lead sources for attorneys today. During this fast-paced webinar, you will learn how 7-figure attorneys are using the Internet, search engine optimization (SEO), their websites and blogs to find more and better clients for their law firm.

Attendees will discover:

The 5 rules for effective Internet marketing for attorneys

Do’s and Don’ts: the intersection of ethics and online marketing

2 critical keys to getting your website on the front page of Google

How to avoid the most common pitfalls and mistakes attorneys make with their websites

Lead conversion pages: how law firms are converting 10-30% of website visitors into qualified leads

3 most important goals of your website & blog

The “secret weapon” of Internet marketing for law firms

Have a time conflict? No problem. Sign up and receive a recording of this one-hour webinar to watch at your convenience.

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About Stephen Fairley

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small to medium size law firms. Over 10,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC.

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About the rainmker institute

The law firm marketing consultants at The Rainmaker Institute specialize in helping small to medium-sized law firms generate more clients and increase revenue fast.

Since 1999, we have helped over 10,000 attorneys create successful and sustainable law practices. Over 35 of the largest state and local bar associations have sponsored our live law firm marketing seminars and Rainmaker Retreats to their members.