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MillerCoors

Sponsored by MillerCoors, the St. Jude Halloween promotion began in 1992 when St. Jude regional offices introduced the “Cool Ghoul” Halloween pinup to local beer distributors. MillerCoors launched this unique fundraising promotion to the MillerCoors family network.

In the first year, more than 40 MillerCoors distributors nationwide participated in the program and raised $174,000. Since its inception, the St. Jude Halloween Promotion has raised more than $76 million for St. Jude.