Author: Mickey Chandler

It’s the time of year when people start getting their flu shots. Flu vaccinations are important for a number of reasons, not the least of which is the concept of “herd immunity.” Part of that concept is that everything does not always go according to plan. That is, some people will get sick despite being…Read More

I don’t talk about it very often, but there are some real consequences to even the existence of spam. All the way back in 2004, the FTC mentioned it as a driver in address churn[1] . Of course, wanted messages get lost. Finally, we can blame the mere existence of spam for the existence of…Read More

I’m not enamored with political senders. As a group, they tend to have a sense of entitlement to engage in poor practices. So, they buy, sell, rent, and trade lists. Today’s post is a case study in the last presidential election. I gave tagged addresses to the Trump, Warren, Sanders, and Clinton campaigns. In each…Read More

On the twelfth day of Listmas, my data showed to me overwhelmed recipients… Just about everything on our list from the 12 Days of Listmas has one result: Recipients are overwhelmed. According to The Radicati Group, Inc.’s Email Statistics Report, 2017-2021 the “average” email address should anticipate receiving 72 pieces of email per day in 2017.…Read More

On the eleventh day of Listmas, my data showed to me emails sent to dead folks… Today’s post is related to yesterday’s post as well as day 6. Really, it’s all about list hygiene. The title of the post is “emails sent to dead people.” The thing is, I mean that quite literally. Often people…Read More

On the tenth day of Listmas, my data showed to me someone reactivating old stuff… Ah! The musty smell of old lists. You know, people who haven’t heard from the company in months and months. OR! Even better: They haven’t heard from us in years and years! It’s true! This actually happens. One of my…Read More

On the ninth day of Listmas, my data showed to me 9 inundated servers… If you take the total of all of the other days of Listmas (with the exception of the SBLs and the authentication issues), you come up with a lot of extra mail being sent. In fact, the period between late October…Read More

On the eighth day of Listmas my data showed to me eight annual mailings… This post is kind of a bookend to day 3’s “Sending 3 Times Daily” on the effect of overmailing. Today we’re going to talk about undermailing. Like many people, my mailboxes are overflowing this time of the year. A big part of…Read More

On the seventh day of Listmas, my client said to me “That’s our business model!” Everyone thinks that they have the next disruptive business model. “What we’ve come up with will change how you ________________.” If only, you know, if only that everyone knew about the business and how disruptive it is. Some people in my line…Read More

On the sixth day of Listmas, my client said to me “We’ve gotta make our numbers!” There’s a reason that “Black Friday” is called “Black Friday.” No, actually, there is more than one reason. According to Oxford University Press, the modern term has two origins: The shopping sense dates from the 1960s and was originally…Read More