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The role of marketing has changed over the years. The marketing department of today doesn’t just order pencils, mugs and plans the next holiday party, they are a part of the strategic initiative of the Financial Institution. In order for an organization to shift from the past banking into the future banking, marketing needs to become the bridge between your strategic plan and the execution of that plan. Marketing allows you to create, communicate, deliver, and execute on an offering that has VALUE to the customer.

· Marketing should support sales initiatives

· Marketing should be trackable

· Marketing is based on facts not gut instinct

· Marketing supports your strategy!

The financial industry will continue to see changes in technology, regulation, and competition. You may either sit back, put your head in the sand, or go find opportunities to redefine banking as we know it. This will require a strong commitment from your upper management team. It will require you to think outside of the box. You will have to put the customer at the center of your business, and you have to be flexible. This is something that we help you do. As an extension of your company, we help you make the transition and plan for growth. Welcome to BRIDGES!