Early-bird shoppers turn out on Thanksgiving

NEW YORK (AP) — Early-bird shoppers headed to stores on Thanksgiving in what's becoming a new holiday tradition.

In the Chicago suburb of Naperville, Illinois, the parking lot of a Wal-Mart store was full roughly 30 minutes before Thanksgiving deals started at 6 p.m., including $199 iPad minis.

In New York City, there were 500 people in line by the time a Target store in the East Harlem neighborhood opened at 6 p.m.

Giselle Basurto, of Mexico, shops at Kmart, Thursday, Nov. 27, 2014, in New York. Millions of customers are expected to shop on Thanksgiving Day as many retailers remain open on a day traditionally reserved for spending time with family. (AP Photo/John Minchillo)

And 200 people rushed in at the Toys R Us in New York City's Times Square when it opened at 5 p.m.

Mary Smalls, 40, was out trying to get all her shopping done on Thanksgiving because she wanted to avoid going out on the day after the holiday that's known as Black Friday.

"I'm going to try to avoid the crowds," said Smalls, who plans to spend $300 to $400 on gifts this year.

Thanksgiving shopping has come a long way. Just a few years ago when a few stores started opened late on the holiday, the move was met with resistance from workers and shoppers who believed the day should be sacred.

But last year, more than dozen major retailers opened at some point on Thanksgiving evening. And this year, at least half of them — including Target, Macy's, Staples and J.C. Penney — opened earlier in the evening on the holiday.

The Thanksgiving openings are one way retailers are trying to compete for Americans' holiday dollars. Used to be that Black Friday was when they'd focus their sales promotions. But increasingly, they've been pushing those promotions earlier on Friday — and eventually into the holiday itself — to grab deal-hungry shoppers' attention.

Bill Martin, co-founder of ShopperTrak, which tracks data at 70,000 stores globally, is expecting a sales increase of 3 percent to 5 percent to $2.57 billion to $2.62 billion on Thanksgiving. Last year's figure grew two-fold from the year before.

The National Retail Federation expects 25.6 million shoppers to take advantage of the Thanksgiving openings, down slightly from last year.

Kathy Grannis, a spokeswoman at the retail trade group, said that earlier promotions in the month and shoppers' uncertainty about when they can get the best deals are factors that could lead to fewer shoppers coming out on the holiday.

Nevertheless, Thanksgiving is starting to take a bite out of Black Friday business. Indeed, sales dropped 13.2 percent to $9.74 billion on Black Friday last year. Analysts said Thanksgiving sales were in part responsible for the decline.

And Gerald Storch, who runs a retail consultancy called Storch Advisors, said stores that open on Thanksgiving get more of their share of sales for the four-day holiday weekend than others who open on Friday.

"That's why they keep doing it," he said. "You have to be first."

Being first can lure shoppers like Raquila Wilkinson, 34, who arrived at the Target in New York at 2 a.m. — 15.5 hours before its 6 p.m. opening. She has been deal hunting on Thanksgiving for a few years now.

"It's a tradition," said Wilkinson. "I look forward to it."

On Wilkinson's shopping list? A 40-inch TV for $119, headphones for $97 and pajamas for $5.

Not every shopper is happy about stores opening on the holiday. A number of petitions have been circulating on change.org targeting Wal-Mart, Target and other retailers for opening their stores on Thanksgiving, or starting their sales that day. Most of Wal-Mart's stores already open around the clock.

Even some shoppers who were out on Thanksgiving felt a tinge of guilt. "I'd prefer to spend the whole day with my family," said Hector Huayamade, 34, who was shopping at Toys R Us in New York while visiting from Florida with his family. "But the stores are open, so we do it."

Not every store was open on Thanksgiving, though. Some, including GameStop, Costco and Ikea, said they wouldn't open because they want their workers to enjoy the holiday.

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Mae Anderson in New York and Sara Burnett in Chicago contributed to the report.

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Follow Anne D'Innocenzio at www.Twitter.com/adinnocenzio

Dylan Morales pouts while shopping with his father Rigoberto, at Kmart on 34th Street, Thursday, Nov. 27, 2014, in New York. Millions of customers are expected to shop on Thanksgiving Day as many retailers remain open on a day traditionally reserved for spending time with family. (AP Photo/John Minchillo)

Holiday shoppers line up outside an Office Depot store in Lawrence, Kan., Thursday, Nov. 27, 2014. The store was set to open at 6:00 Thanksgiving evening. (AP Photo/Orlin Wagner)

Dylan Morales pouts while shopping with his father Rigoberto, at Kmart on 34th Street, Thursday, Nov. 27, 2014, in New York. Millions of customers are expected to shop on Thanksgiving Day as many retailers remain open on a day traditionally reserved for spending time with family. (AP Photo/John Minchillo)

Dylan Morales pouts while shopping with his father Rigoberto, at Kmart on 34th Street, Thursday, Nov. 27, 2014, in New York. Millions of customers are expected to shop on Thanksgiving Day as many retailers remain open on a day traditionally reserved for spending time with family. (AP Photo/John Minchillo)

Joanne De Korte, of Ireland, shops with her relatives at Kmart, Thursday, Nov. 27, 2014, in New York. Millions of customers are expected to shop on Thanksgiving Day as many retailers remain open on a day traditionally reserved for spending time with family. (AP Photo/John Minchillo)

In this Tuesday, Nov. 18, 2014 photo, Towne East J.C. Penney employee Derreck Andrews stocks sweaters for Thanksgiving Day sales, in Wichita, Kan. Millions of Americans are expected to head to the stores for holiday gift shopping on Thanksgiving in what¿s quickly becoming a new holiday tradition. (AP Photo/The Wichita Eagle, Mike Hutmacher)

In this Tuesday, Nov. 18, 2014 photo, Towne East J.C. Penney employees Tori Goldsmith, from left, Carla Fuller and Brian Hill stock men's socks as they prepare for Thanksgiving Day sales, in Wichita, Kan. Millions of Americans are expected to head to the stores for holiday gift shopping on Thanksgiving in what¿s quickly becoming a new holiday tradition. (AP Photo/The Wichita Eagle, Mike Hutmacher)

J. C. Penney customer Judy Haakenson, in mirror, shops for a watch with the help of customer service employee Merissa Duzenski, Tuesday, Nov. 25, 2014, at the Kitsap Mall in Silverdale, Wash. Many big stores are set to open during Thanksgiving. (AP Photo/Kitsap Sun, Larry Steagall)

FILE - In this Thursday, Nov. 28, 2013, file photo, shoppers ride an escalator at the Times Square Toys R' Us, in New York. Millions of Americans are expected to head to the stores for holiday gift shopping on Thanksgiving in what¿s quickly becoming a new holiday tradition. (AP Photo/John Minchillo, File)

FILE - In this Thursday, Nov. 28, 2013, file photo, a woman looks at holiday decorations during Grey Thursday shopping at Kmart, in New York. Millions of Americans are expected to head to the stores for holiday gift shopping on Thanksgiving in what¿s quickly becoming a new holiday tradition. (AP Photo/Julio Cortez, File)