Mahindra Dealerships To Get Special Prime Zone For Premium Models

Mahindra & Mahindra has some new exciting plans for the Indian market. Besides launching a range of new models, the home-grown carmaker also aims to attract a new segment of customers by redesigning its existing outlets with a special Prime Zone. The newly-designed Mahindra Prime Zone will display the premium models including the upcoming Marazzo 7-seater MPV, S201 compact SUV and Rexton 7-seater SUV(XUV 700).

The new Mahindra Prime Zone will also help the carmaker cast off its image of being a budget SUV manufacturer. It’s unlike Maruti Suzuki’s premium NEXA dealerships that retail the company’s premium models only. It’s basically a special section/area made within the existing setups. Read – Mahindra Thar, Scorpio & XUV500 To Get Generation Change

Mahindra Prime Zone Pictures

Speaking to an online media publication, Vejay Ram Nakra, Chief of Marketing & Sales (Automotive Division), Mahindra & Mahindra, said, “I think every brand will have its own approach (to selling premium products). The idea is to always give a differentiated experience to customers who are buying a more expensive product. Hence, our approach has been that instead of going out and setting up a very heavy-asset, high-capex and high-revenue-expense model for dealers, we want to keep it light. And, hence, we thought we’ll carve out space in the existing showrooms”. Read – This Will Be Mahindra’s Most Expensive SUV In India

The new Mahindra Prime Zone will have a different décor and colour scheme. It is likely to have a virtual reality zone where customers will be able to select and see the cars in their preferred colours and accessories. There could be a lounge area where customers can sit and have some food and drinks. Check Out – Mahindra ROXOR Off-Roader Pictures & Details

The idea of premium zone in the existing outlets will also ensure that all new Mahindra cars will be available across the nation from the very first day of their arrival in the market. Mahindra customers can also see the company’s entire product range (including budget and premium products) at a single dealership.