AAAN seeks APCON’s collaboration to build ad industry data base

Association of Advertising Agencies of Nigeria, AAAN has indicated its intention to collaborate with the Advertising Practitioners Council of Nigeria, APCON to build an advertising Industry data base.

Data base for the industry has been an issue that has made it impossible for researchers and writers alike to have record of references in the ad industry in Nigeria.
Mr. Kelechi Nwosu, the newly elected President of AAAN made this assertion during the association’s visit to APCON Head office in Lagos, where he spoke on several issues bedeviling the industry, but said among other things that the association would like to collaborate with APCON on building a data base for the advertising industry.

He pointed out that what pushed the association to seek for collaboration is the fact that recently the association sought to get advertisements created in the last 20 years, but agencies could not lay their hands on it, a situation he described as an indication of lose of institutional memory.
“Institutional memory is a strong problem, we will need to work with you and see what we can do to improve upon that so that even if it hosting it on a portal or hosting it in the cloud or whatever method we need to, it is something that we are kin to do.” He reiterated.

He went further to say; “today we specifically will like to mention that on the industry data base we will need to see how to build it, and build it strongly.”