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Hotels and Resorts

Choice Hotels Rolls Out Planner Rewards Program

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by Michael J. Shapiro |
October 17, 2016

Choice Hotels has expanded its Choice Privileges loyalty program with the addition of Planner Rewards, which can be earned at more than 1,000 participating meetings-friendly hotels in the United States and Canada. Among Choice's meetings brands are Cambria Hotels & Suites and the Ascend Hotel Collection.

Planners enrolled in the program can earn four points for every dollar spent on a meeting, with a maximum of 200,000 points per booking. Money spent on meeting rooms, guest rooms and F&B all can be applied to the points total, as long as a minimum of 10 guest rooms are booked.

The points, which can be assigned to planners or their companies, can be redeemed for rewards including free room nights at more than 6,000 hotels worldwide and an additional 500 luxury hotels in the Preferred Hotel Group. Other rewards include digital gift cards for retailers and restaurants, or miles for domestic and international airline loyalty programs.

"Our Choice Privileges Planner Rewards program is perfect for large or small gatherings," said Robert McDowell, Choice Hotels' chief commercial officer. "There is no minimum spend requirement, so we welcome and reward planners who book all types of events, from business strategy sessions to just getting your team together in one place."

Choice Privileges now has more than 28 million members, following a program redesign earlier this year. More information and free registration are available here.