The National Football League (NFL) launched its official UK website, NFLUK.com.

The new launch sees NFL UK’s five year old website receive a complete redesign, with focus on fan engagement through the creation of a strong community offering and social media focus which includes a forum, ‘locker room’, blogs and fan profiles.

The site was developed by full service digital agency Bluhalo, following a competitive pitch between a final short list of three agencies.

Alistair Kirkwood, Managing Director of NFL UK, said: "Deepening the connection with our fans is an important part of our activity in the UK and a vibrant, community-driven website plays a major role in that. We are delighted to be working with Bluhalo and look forward to a long and fruitful partnership.”