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Beyond the Branch: Customer Journeys in Banking

Les Matheson of Royal Bank of Scotland outlines radical internal changes that helped the company better serve customers in a digital world.

Di Les Matheson

marzo 25, 2020

Video

Beyond the Branch: Customer Journeys in Banking

en

Digital adoption isn’t always easy for banking customers—even Royal Bank of Scotland CEO Les Matheson had to help his mother transition to mobile banking after her local branch closed. To create simpler and more intuitive digital experiences, Les shares how the bank shifted its operating model from products to the customer journey.