Torie & Howard ReDesigns Packaging for Organic Fruit Chewies

NEW MILFORD– Torie & Howard is introducing new matte packaging for its 4-ounce organic Chewie Fruities®, the company announced today.

The redesigned Chewie Fruities gusseted 4-ounce peg packs make the USDA Organic seal and other free-from graphic call-outs easier for consumers to see at a glance, said Torie Burke, company co-founder. The new packaging also has more vibrant colors and features larger graphics of the fruit, which reflect the flavors of the candy inside, Burke said. Each of the flavors has a different stripe of color at the top and bottom to make it easier for consumers to distinguish among them on the shelf. Flavors include Italian Tarocco Blood Orange and Wildflower Honey, California Pomegranate and Sweet Freestone Nectarine, and Meyer Lemon and Raspberry. An assorted flavor pack also is available.

“We chose matte packaging for the redesign because we felt the shine on our previous packs was not sending an organic message, and we are all about an organic lifestyle,” Burke said. “We also wanted a look that was more fun, clean and bright that also makes it easier to see the organic seal and the other free-from call-outs for gluten free, no artificial flavors or colors, and no GMOs, which are vital to today’s consumers.”

Chewie Fruities fruit chews are made in the United States and one serving provides the daily requirement of Vitamin C. All Torie & Howard candy is USDA Organic, kosher certified, contains no artificial dyes, flavors, preservatives or genetically engineered ingredients, and is free from major allergens, including soy, wheat, gluten, nuts and dairy.

The 4-ounce Chewie Fruities peg packs have a suggested retail price of $3.99 and ship six to a case and 48 to a master case. Chewie Fruities also are available in a newly introduced 2.1-ounce grab-and-go stick pack that will be available in July. The stick packs have a suggested retail price of $1.99 and have 18 to a display case and 12 cases in a master case. Also available is a 1.27-ounce trial size of the fruit chews with a suggested retail price of $1.69, and it is available in bulk for foodservice at 150 bags per case. More information may be found online at www.TorieAndHoward.com or by calling 1-888-826-9554.

About Torie & Howard:

Torie & Howard is a producer of all-natural, organic candy designed to satisfy consumers with discriminating palates who crave healthy, yet indulgent, snacks. The candy is USDA Organic and kosher certified and contains no genetically modified organisms. The company was launched by color consultant Torie Burke and interior designer Howard Slatkin in early 2012 with headquarters in New Milford, Conn., with a pledge to produce snacks in ways that are as health-friendly, eco-friendly and socially conscious as possible. The candy is available nationally through foodservice and 26,000 retailers, including Whole Foods, The Fresh Market, H-E-B, Kings, Balducci’s, Dean & Deluca, Earth Fare, Central Market, select CVS stores, and online at www.TorieAndHoward.com.

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