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Alumni Involved in Creating "We Are The World" Web Site

SIOUX FALLS - Michael Lehmkuhl, Augustana class of ’97, and Stefan Hartwig, class of '99, partners at the Sioux Falls web development firm Electric Pulp, recently built the new “We Are The World” web site that premiered during the opening ceremonies of the 2010 Winter Olympic Games.

The original song “We Are The World” was co-written by Lionel Richie and Michael Jackson, and produced by Quincy Jones 25 years ago. In 1985, the song helped to raise more than $63 million to aide African famine relief. The remake, led by Richie and Jones, included more than 80 of music industry’s biggest stars.

The song and video are being sold online at www.world25.org. All proceeds go to benefit Haitian earthquake relief efforts.

Lehmkuhl and Hartwig’s company was directly involved in the development of www.world25.org, as well as the video integration, donation handling and tracking, and social media aspects of the campaign.

Lehmkuhl, a 2007 Augustana Horizon Award recipient, is a designer and partner at Electric Pulp. Hartwig is a developer and partner at the firm, founded in 1996.