DATABASE
DEVELOPMENT

INFORMATION
SOLUTIONS

One of the most critical factors in retail expansion or contraction planning
is having the right information upon which to base decisions. This information
ranges from corporate-wide sales productivity to individual store performance.
The Strategic Edge can develop custom databases for retailers who want the
right information for the right solutions.

DATA COMPILATION

A retail database should include a variety of information at several levels
of detail. While it is not necessary to collect data for every possible
variable, a thorough and in-depth database can be mined to provide a multitude
of answers.

Store
Level Data

Merchandise Line
Performance

Prototype, Size,
& Age

Sales
Performance

Trade
Area Data

Competitive
Factors

Income

Market Share

Population &
Households

Race, Ethnicity,
& Age Characteristics

Lifestyle
Characteristics

Site
Data

Access

Adjacent Uses

Ingress/Egress

Visibility

Signage

Parking

Traffic

Zoning

Customer
Data

Frequency

Lifestyle
Characteristics

Home Location or
Origin

Spending Habits

INTEGRATION AND
ANALYSIS

Information is essential, but using it properly is critical. The Strategic
Edge provides database analyses that are thorough, timely, and most importantly,
insightful in helping you understand your company's performance. In addition,
we work with our clients to optimize integration of our analyses within their
own research, finance, or real estate departments.