"Nudging" People to Make Better Environmental Decisions

The BBC World Service has a great video on the "nudge theory" of changing the public's behavior with regard to the environment. (You'll have to click through, since they won't allow an embed, but trust me, it's well worth it.) From the BBC:

One of the most ingrained behaviours affecting carbon emissions is car use. Government efforts to persuade people to shift from cars to public transport tend to be preachy and heavy handed. But in Sweden, economists believe using "nudge" theory can create real change.