Sharp heralds new LCD TV era at IFA 2008

IFA 2008: Finally turns last year's ultra-thin concept in to reality

Sharp has finally turned the ultra-flat LCD TV it showed off at IFA 2007 into reality.

Unveiled during a packed keynote at IFA 2008, the XS1 series promises ultimate black levels, perfect colour reproduction and an ultra-slim design that's just 22mm wide at its thickest point – something that's likely to be challenged by plenty of other TV makers this week

Toshiyuki Tajima, CEO of Sharp Electronics Europe, said the Sharp XS1 series TV used a new RGB backlight system, had a 1,000,000:1 contrast ratio and was able to display almost every colour imaginable.

A superior sounding model

The TV also claims superior sound quality thank to a sound system jointly developed with audio engineers at Pioneer.

Tajima also made much of the XS1 series' eco-credentials. It promises to use a lot less power than other LCD TVs, partly because it automatically adjusts the TV's brightness during use depending on the brightness of the source material.

We will continue to keep you up to date about the XS1 and other new Sharp products here at TechRadar.