Social Media, West Coast Chapter

I. EXPEDIA'S APPROACH TO SOCIAL MEDIA (10:00-11:00AM)Expedia will share their company's overall approach to leveraging social media as a way to amplify their award-winning Find Yours campaign. Expedia will also share a case study on a developing community through a partnership with the DreamWorks movie Mr. Peabody & Sherman.

Speaker:Vic Walia, Sr. Director of Brand Marketing – Expedia.com

II. INTUIT MAINTAINS CATEGORY LEADERSHIP POSITION THROUGH SOCIAL MEDIA AND INNOVATION (11:15AM-12:15PM)Intuit develops financial and tax preparation software as well as related services for small businesses, accountants and individuals. While Intuit is the category leader, it is a constant challenge to remain on top of their competition. Learn how Intuit drives innovation end to end through social media from developing strategy to building partnerships to achieve strong business results.

III. T-MOBILE: MAKING GLOBAL TRAVEL THAT MUCH EASIER (AND CHEAPER) (1:00-1:45PM)Traveling abroad and seeing the world is an amazing and fun experience. Except for the ridiculously high wireless bill waiting for you when you get home. Well, not T-Mobile customers. In yet another move from the Uncarrier, T-Mobile did away with global data limitations and roaming so that its customers can use their devices abroad just like they do when they're home. And they proved it by sending a real twenty-something to Europe on a competitor's wireless plan to see just how high and fast the charges add up.

BRAND DROPS: THE EVOLUTION OF BRANDED CONTENT AND MARKETING (1:45-2:00PM)The story of how a creative agency launched an innovative and immersive way for brands to connect with consumers. Using just PR, social media and a little bit of fun, this new brand and company turned some heads in a matter of days.

ANA Committee Member Testimonials

“ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team." Eve ReiterVP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee