Excellus BCBS proactively supports making healthy choices and is launching a pilot program for select members in November. This new member-engagement program is a direct mail campaign designed to motivate members to make healthy lifestyle choices. Coupons and information included in the mailing are intended to help members initiate long-term behavior change. Together with Linkwell Health, Excellus BCBS designed a relevant set of grocery and product coupons supporting select members. Also included in the packet will be A Better-For-You newsletter. This newsletter is authored by same experts who produce Prevention, Women’s Health and Men’s Health magazines. It includes healthy tips and recipes that provide guidance about lifestyle choices members can make to improve their health.

Sample coupon with recipe:

This is yet another example of our ongoing commitment to bring more value to our members and optimizing their health. This pilot will help us to evaluate the value this program would bring our members and also influence future health engagement program designs.