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It will bear the coffee shop chain's moniker for 10 years, The Spectator has learned.

Welcome to … Tim Hortons Field.

The double-double deal is expected to be made official at a news conference Friday afternoon. Financial details are not known, but reports suggest it will be the CFL's biggest naming deal.

The CFL team will unveil new drawings and video representations of the 22,500-seat facility. The launch will mark the beginning of the team's marketing campaign for the new stadium, set to open in time for the 2014 season.

While design sketches were made available to city council in May, more sophisticated drawings were kept under wraps because of confidentiality rules imposed by Infrastructure Ontario, the crown corporation overseeing the project.

The new renderings were released to city council this week.

Among the new features:

•Four concourses, including two that will allow fans to see the playing field even when not in their seats.

•Two raised plazas in each end zone with a sports bar theme.

•Eighty per cent of seats between the goal lines with a minimum seat width of 21 inches, with larger seats in the club and suite sections. (The Rogers Centre seats are 19 inches wide.)

•A new scoreboard that's almost 25 per cent larger than the one at Ivor Wynne.

•A total of 1,010 club seats with two themed lounges, including one honouring former Ticat greats. The primary club lounge area will have a 100-yard view of the field.

•Six elevators and fully accessible seating throughout the stadium at all price points.

The stadium, which is being built by a consortium of companies under the name Ontario Sports Solutions, is part of the facilities for the 2015 Games.

It is budgeted at $145.7 million. The city is contributing $54.3 million, the province $22.3 million and federal government paying the remaining $69.1 million.

The Ticats have committed to pay the city $1.2 million per year for 20 years in exchange for use of the stadium, including $450,000 in rent and $750,000 per season in exchange for naming rights as part of a memorandum of understanding signed in February 2011. A final agreement between the two is still being finalized.

The team has also had a long-standing partnership with Tim Hortons, another of the city's iconic brands. Founded in 1964 in Hamilton by a professional hockey player of the same name, the chain has grown to more than 4,000 restaurants worldwide.

The facility is being constructed on the site of the former Ivor Wynne Stadium, which was selected after long and contentious debate. The Ticats are currently playing their home games at an expanded Alumni Stadium on the University of Guelph while the construction on their new home continues.

While "Ivor Wynne" will no longer grace the stadium's facade — the old building was named after the former broadcaster and parks board chair in 1971 — the name will continue to have a place in the new facility, likely as part of the media centre.

I don't recall Blanchard asking for anything, he's invested his money in derelict Hamilton property and wants to develop it. Same with the Mercanti's, grew a business in Hamilton want to expand it with their own money. The Young family have roots and ties to Hamilton that go way back and their charitable foundations has been contributing for years. Bob Young saved the Tiger Cats from bankruptcy and has been losing money ever since, every CFL city provides some funding to their teams. Again I repeat, hateful negativity is so prevalent in this city. I just don't get it. Any other city would be proud of these citizens, we hate them.

That's the kind of design and seating you get when you don't want the city to spend any money. Those nice stadiums are built with corporate and community partnerships where they don't bitch and complain about spending money for a stadium, that's not Hamilton. We get exactly what we deserve.

The name is okay but honestly the design is horrible. The CFL posted this on their facebook page and we are now the laughing stock of Canada. The people are calling it the worst looking stadium in the CFL. Thanks to our City councillors and Bob Young for picking a bland looking design. At least Winnipeg's new stadium has a modern design to it. And don't even get me started on the seating capacity. What a joke.