Category: McDonald’s Corporation

Touch the Soil News #548 The world’s largest restaurant chain – McDonald’s – has been experimenting with a number of changes that it is now set to rollout to all of its 14,000 U.S. locations. One must remember that McDonalds is not only competing against other fast food restaurants, but essentially for all food dollars. In the process, it is also looking to cut costs. Restaurants have come under increasing pressure from stockholders to deliver more profits in a landscape that is less than robust. Same store sales have been weakening all year in the restaurant industry pushing executives to find ways to cut costs. On the social front, fast…

Touch the Soil News #518 The hidden force behind much of what goes on in America is investor demands for more money. If the company – promising to deliver a pot of gold to investors – stumbles, investors often figure out how to get a stronger hold on squeezing the “lemon.” We bring this report as a basis to question the modern business models (particularly in food) and why pressure for a new food chain cannot be stopped. McDonald’s revenues peaked in 2013 and then dropped 2.5 percent in 2014 and dropped another 7.4 percent in 2015. In response, the company is ridding itself of many top executives. Leaving the…