After rolling out its "Dust in the Wind" TV spot for its new B9 Tribeca, Subaru analyzed data gathered from about 25 web sites to determine how the commercial coincided with consumer interest in the Tribeca and competing models. It decided to extend the commercial`s run, boosting sales.

After rolling out its "Dust in the Wind" TV spot for its new B9 Tribeca, Subaru analyzed data gathered from about 25 web sites to determine how the commercial coincided with consumer interest in the Tribeca and competing models. It decided to extend the commercial`s run, boosting sales.