Brighton & Hove FC’s stadium gets free WiFi with The Cloud

Brighton & Hove supporters will have even more reason to catch the team’s home games this season: the team’s stadium now boasts free WiFi from The Cloud.

The club’s Amex Stadium has penned a deal with Sky Bet and The Cloud which will power the network and coverage will include all the bars, concourses, press area and stands in the stadium.

The introduction of WiFi around the whole venue will hopefully encourage fans to check on scores from other matches, upload videos and post their thoughts on social media, said the football club’s CEO, Paul Barber.

“For us, mobile is a great way of bringing the fans closer to the action and there’s an opportunity to expand on that in the future with competitions, games or other interactive tools. Having fast, free internet across the ground is key to engaging with fans,” Barber said.

The deal was organised via SkyBet, who will be sponsoring the WiFi service and also sponsors the Football League.

Vince Russell, MD at Sky’s public WiFi service The Cloud, added: “We know that football fans love to get online when they are in or near the stadium – to get the latest sports updates or share their own pictures and comment.

“Launching Sky’s public Wi-Fi service The Cloud at Brighton & Hove Albion Football Club is another great example of Sky’s ability to use the latest technology and innovation to give sports fans an even better experience.”

The WiFi service will become available from Saturday August 9, to coincide with the first game in the Championship.

In April, it was announced O2 had installed 30Mpbs WiFi at the Etihad Stadium so Manchester City fans can tweet their jubilation during home games. The deal also introduced a number of apps including mobile game City Connect and travel guide CityHome.