Juventus joins fan token revolution

Italian Serie A side Juventus has become the latest major football team to launch an official fan token with the aim of providing fans with new ways to engage with the club.

Working via a multi-year partnership with blockchain platform Socios.com, the club plans to launch the ‘Juventus Official Fan Token’ early next year through a Fan Token Offering (FTO).

The token will only be available on Socios.com and will be tradable against the platform’s native token, $CHZ token.

Giorgio Ricci, co-chief revenue officer, head of global partnerships and corporate revenues at Juventus, said: “At the club we are always very careful and pro-active towards innovation and new technologies.

“Together with Socios.com we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favourite club.”

Supporters that hold the tokens will have exclusive access to a mobile voting and polling platform that the club will use to harness opinion among its fans.

According to CCN.com, the club will look to focus on interacting with fans outside of the European market as it seeks to build its presence in regions worldwide.

Alexandre Dreyfus, chief executive and founder of Socios.com, added: “Our long-term aim is to onboard more than 50 football clubs and we hope to inject an additional $300m (£228.2m/€255.1m) into the sports economy over the next few years.

“We have started at the very top, with some of the biggest names in football, and our ambition is to build the world’s biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream.”

English Premier League clubs Liverpool, Tottenham Hotspur, Wolverhampton Wanderers and Newcastle United are among the other teams to have recently signed partnerships with cryptocurrency and blockchain platforms.

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