February 18, 2014

Quebeckers’ Chinese obsession

And the end aisle shelf is packed with various flavours of broth from Canton and Loney’s as well as a variety of dipping sauces. Quebeckers love their “fondue Chinoise” - a kind of French-style hot pot; thinly sliced meat cooked in a beef broth, seasoned with onions, herbs, and occasionally some wine as well.

It makes for a highly sociable meal and can take a couple of hours to fully enjoy. And it drives significantly higher usage of broth in Québec.

According to PMB 2013 data, 54.9% of households in Québec bought bouillon in the past six months compared to 29.1% in the RoC.