Swiss Executives as Business Diplomats in the New Europe: Evidence from Swiss Pharmaceutical and Agro-Industrial Global Companies

Swiss Executives as Business Diplomats in the New Europe: Evidence from Swiss Pharmaceutical and Agro-Industrial Global Companies

Swiss Executives as Business Diplomats in the New Europe: Evidence from Swiss Pharmaceutical and Agro-Industrial Global Companies. 2005. Organisational Dynamics, Vol 34(3): 298-312.

This paper discusses the situation facing Switzerland for being in the middle of the European continent surrounded by EU member countries but at the same time being isolated due to its status as a non-EU member state. Switzerland’s relations with the EU have oscillated between confrontation and mutual accommodation thus requiring many rounds of bilateral negotiations and the creation of an alternative alliance.