KIAMS Faculty’s Case Study Published In Case Centre

Posted on: March 29, 2016

28 March, 2016: KIAMS faculty along with two other professors from international universities have published a case study in the world renowned Case Centre. The authors are Murthy, D. (KIAMS); Chandra, A. (University of Houston-Clear Lake (UHCL)); Narayana, C.N.(KIAMS); and Rustagi, N. (Howard University).

Case Centre is a not-for-profit organization dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe.

The case study titled ‘’Maggi’ Commotion and Brand Restoration’ covered the ban imposed on Maggi instant noodles in India and the several business related dimensions such as impact on Nestle’s brand equity, reaction of competitors, and consumer behaviour. The major learning objectives that the case study served to fulfill included: 1. Consumer behavior while selecting ready to eat food products, in particular, noodles. 2. To know the importance of understanding the regulatory guideline of a local government. 3. To analyse the importance of Importance of Food safety and trust. 4. To analyse the impact of product ban on marketing and financial perspectives. 5. To leverage brand equity in brand restoration and how to get back consumer trust.

The publication of this case study in the prestigious Case Centre assumes even greater significance given that the same KIAMS faculty had published a case study on ‘Daimler’s Entry Into the Indian Trucking Market’ in Case Centre in October 2015 by the same duo Dr.D.N.Murthy and Dr.C.N.Narayana along with renowned Professors of leading American Universities. That case study looked at the Indian heavy trucking market and the classic strategy case of how domestic players respond to the entry of a new foreign firm. The publication of two case studies within a short span of 6 months is truly a great achievement for our faculty and the Institute. These research and case studies are used by various leading universities and business schools across the world for an effective class room teaching.

The publication follows from the Principal Director Dr. CN Narayana’s own personal initiative and continuous efforts in encouraging joint research papers with foreign researches in order to bring KIAMS students better international exposure. This adds to Dr. Narayana’s long list of accolades, which include more than a dozen National and International award for Teaching, Research and Leadership. KIAMS with senior faculty members like Dr.C.N.Narayana, Dr.D.N.Murthy, Dr.V.S.Pai and Prof. Anand Narasimha and other senior faculty members is poised for a transformation into a premier business school of India. Principal Director humbly says “ We have just begun the journey” while 25 years of legacy is at the background, we need to competitive today. He also adds that next set of Professors like Dr.Anitha Kshetri, Prof. Bidyanand Jha and many more in the list are mentored for bigger challenge to build brand KIAMS in the years to come. Focus is joint research, alliances, improved academic rigor which he says are the pillars of premier business Schools. He adds that the recent Workshop for Research Methodology with premier institutes like IISC, ISI and Bangalore, Mysore University give diverse perspective and increasing the reach will be for over all good for KIAMS growth strategy.

About Kirloskar Institute of Advanced Management Studies

Kirloskar Group Of Companies, one of the largest industrial conglomerates in India, has been growing and enriching lives for more than a century now. KIAMS was conceived as a training institute and knowledge hub in 1991. It was envisioned as a learning centre where Kirloskar Group Managers shared their expertise, experience and kept up with the latest concepts and movements in Management.

In 1995, the training institute was opened to managers all over the country.