Friday, January 9, 2009

Apple Gives Us A Reason To Whistle A Happy Tune In The Post Holiday Season

Earlier this week at Macworld, Apple announced that they would now be offering iTunes Plus versions of their music, which are better quality and DRM free, as their standard 99¢ download, and that starting in April they would be shifting to a tiered pricing structure, 69¢, 99¢ and $1.29 per song.

This is great news for me. Santa brought me a fresh iTunes card, and I’m snagging tracks as I type. DRM-less, 256kbs tracks. Sweet. iTunes also gave me the opportunity to upgrade some of my existing library, for a fee, to Plus, but I passed for now.

While this is a big deal for me, and from what I read in the forums, for a lot of you out here on the interwebs also, the major tech sites have been bemoaning what a drag Macworld was. It’s a veritable chorus of “I flew all the way here and there was no unveiling of the Next Best Thing, no Steve Jobs. What a drag, man.”

You know what? I don’t care. Boo hoo. Apple just had a major product release in September. The accessory manufacturers can’t keep up with all the product changes, and people don’t have the inclination or the disposable income to swap out devices every 6 months when the economy sucks. I say this was another great example of Apple understanding what the market can bear, and what the public wants.

So, hopefully these reviewers have refueled their company jets and bopped on over to the CES to drink their fill at the trough of excess. I hate to see them so unhappy. As for me, I got what I wanted, and I’ll be doing the iPod happy dance (when no one’s looking, of course) throughout the long cold winter months. Thanks Steve. Much love.