Mark Wilson

There's no reason for barcodes to be so drab and utilitarian when the sky's the limit.

(Click image for big-i-fied version.)

For a few thousand dollars, Japanese design firm D-Barcode will make your business a custom barcode, incorporating these simple vertical lines into pretty much any type of scene you can imagine (the code serves as everything from noodles to trees to rain to strands of melty cheese in the work we've seen)...which makes us ask, why is our packaging so lame?