South Korean exhibition organizer Coex announced on August 7 a strategic partnership with the Retail & Franchise Asia Company (RFA) to promote the franchise and retail industry in Vietnam to new heights.

A signing ceremony was held between Coex’s representative office in Ho Chi Minh City (Coex Vietnam) as the representative of the Organizing Board of the Vietnam International Retailtech and Franchise Show (VIETRF), to be held in early November in the city in association with the RFA to develop the franchise market and retail solutions.

The exhibition hopes to open the door to Vietnamese brands to step out into the world and to modernize the domestic retail industry, while also acting as a bridge for international brands to enter Vietnam.

In the context of an increasingly integrated economy, franchising has been developing in Vietnam and the market has seen the arrival of foreign and domestic players.

The partnership is a strategic cooperation between two parties that have a great influence on promoting the development of the franchise and retail industry in Vietnam. Its purpose is to contribute to the success of the 10th Vietnam International Retailtech and Franchise Show.

Ms. Nguyen Phi Van, Chairman of RFA, an expert in the field of franchising and retailing, is VIETRF’s Honorary Ambassador and Content Advisor for its preludes and on-site conferences. She provided an update at the signing ceremony on the current situation for franchises in the country.

Coex Vietnam, in partnership with Haravan, will launch its first Internet Retailing Zone to showcase leading online technologies for shop owners, restaurants, and service providers who wish to integrate business operations in both offline and online channels.

This is a useful platform for small and medium-sized enterprises who want to exploit the potential of online sales, expand customer profiles, and focus on exploiting target customers in online channels such as e-commerce websites, delivery apps, online marketing, and online payments.

E-commerce solutions will be on display at the Internet Retailing area, with the theme “E-com Tour”; a journey for visitors to better understand the trade path from offline (traditional channels) to online, combined with a “Training Class” to provide technology training classes on the integration of online services, user guidance tools, and online advertising strategies for shop owners such as cafés, restaurants, and fashion and cosmetics stores, among others. Internet Retailing is emphasized with the slogan “Go online for your business to survive”.

Samsung’s technology industry was also spoken of at the associated press conference. The All-in-One screen brings innovative and highly interactive solutions to strengthen brands, attract new customers, and increase revenue.

VIETRF will be held between November 1 and 3 at the Saigon Exhibition & Convention Center (SECC) in Ho Chi Minh City’s District 7.