Pepsi Drops Tone-Deaf Kendall Jenner Protest Ad

“Pepsi was trying to project a global message of unity, peace and understanding,” the company said in a statement to The Daily Beast. “Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

It’s a far cry from a previous statement Pepsi issued to AdWeek, in which they said, “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.”

It’s also unclear why anyone is apologizing to Kendall Jenner, who’s never once spoken out on record in support of any real causes and who likely won’t have to return her surely hefty paycheck to Pepsi.