about

About Us

Who We Are:

Founded in 2011, New Generation Reps provides superior representation for the finest European and U.S. manufacturers in the food service industry. Our team has genuine roots in the Hospitality Industry with leading manufacturers yet nimble enough to navigate in the ever changing foodservice landscape, Our team has a higher purpose going beyond our mission of connecting people with the very best solutions and our goal is to represent manufacturers with the highest level of professionalism, exceeding the expectation of service beyond the sale.

New Generation Reps has developed considerable expertise in the commercial hospitality landscape. We have full service specialties in foodservice distribution, chain restaurants and are deeply credentialed in B2B, healthcare, education and institutional. Our strategic capabilities encompass brand & campaign work, multi-channel sales and business strategy.

How we do it:

As an independent family-run agency, we believe that inspirational work thrives in a family ethos—understanding, partnership, mutual candor, flexibility & accountability are the main reasons we make smarter, sharper and more effective rep organization.