This is the third video in a multipart series brought to you by Adobe on the Rising Stars of Marketing. Watch new stories each week on OZY.

Xavier Dphrepaulezz, who taught himself to play music at age 18 and lost a million-dollar record deal, finally found his true voice after a lot of trying and failing and moving on. Now, as Fantastic Negrito, he’s rocking Black roots music and connecting with people like never before.