books.google.com - In Cannibals with Forks, best-selling author and green business guru John Elkington convincingly argues that future market success will often depend upon a company's ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice. This lively and practical guide...http://books.google.com/books/about/Cannibals_with_Forks.html?id=dIJAbIM7XNcC&utm_source=gb-gplus-shareCannibals with Forks

Cannibals with Forks: The Triple Bottom Line of 21st Century Business

In Cannibals with Forks, best-selling author and green business guru John Elkington convincingly argues that future market success will often depend upon a company's ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice. This lively and practical guide outlines the seven great "sustainable" revolutions that are already unfolding, showing how business leaders should respond and profiles some of the world's best-known companies including Nike, Wal-mart, Levi Strauss, Volkswagen, Texaco, Intel, Volvo, Dow Chemical, Electrolux, Novo Nordisk, and Shell.

From inside the book

Review: Cannibals with Forks: The Triple Bottom Line of 21st Century Business

User Review - Joseph Hargreaves - Goodreads

It has been the core reading to my University career. Great book that really highlights synergistic value of conscientious business operations. Don't try and tackle Capitalism head on, you use it's own weight to bring it down.Read full review

Review: Cannibals with Forks: The Triple Bottom Line of 21st Century Business

About the author (1998)

John Elkington is co-author of the million-copy bestseller The Green Consumer Guide, Chairman of London-based SustainAbility, Europe's best respected sustainability consultancy firm, and a regular Guardian columnist and contributor to Harvard Business Review, Management Today, and Tomorrow Magazine.