Pokémon Omega Ruby and Alpha Sapphire Pre-orders Exceeding X and Y

As the release date for Pokémon Omega Ruby and Alpha Sapphire draws closer, Pokémon fans are apparently getting quite excited. During an interview with MCV, Shelly Pearce, the marketing boss of Nintendo UK, stated that pre-orders for the twin remakes are already exceeding those of the previous titles in the franchise– an impressive feat to say the least!

“Pre-orders for Pokémon Omega Ruby/Alpha Sapphire are doing really well at the moment. It is pre-ordering more than X and Y, so we are quite optimistic about that one.”

UK general manager Simon Kemp also chimed in on the interview, stating that strong pre-orders for Pokémon Omega Ruby and Alpha Sapphire are “…a pattern we’re seeing globally.”

Lending some credence to Kemp’s comment, Nintendojo reported just a few weeks ago that fans in Japan have endured wait times up to three hours just to pre-order the upcoming Pokémon titles. With fans already turning up in record numbers, it would be easy to shift focus elsewhere, but Nintendo seems intent on building on that momentum. According to Pearce, the upcoming demo for the games is being looked at as an opportunity to spur sales.

“That’s a big part of the campaign. We are finding that the demo versions of things are working really well for us. The Super Smash Bros. demo was really popular and converted lots of people to purchase.”

Have you pre-ordered Pokémon Omega Ruby and Alpha Sapphire yet? As always, let us know in the comments below!