Nikon announces the Coolpix S500, 7 megapixels in a tiny body

The new Nikon Coolpix S500 combines 7.1 megapixels with a 35-105mm (equivalent with 35mm) 3x Zoom-Nikkor lens into an elegant package. Nikon has chosen for a brushed stainless steel body to demonstrate dedication to quality materials and craftsmanship. The material provides a solid metallic feel, a firm grip, and chic camera contours. The camera features an image-stabilizing optical lens shift VR unit. In some regions, the S500 will be available in a choice of Urban Black or Silver body colors...

PRESS SUMMARY

The ultimate in responsive performance elegantly wrapped in the world's smallest body

Nikon Corporation is pleased to announce the introduction of the COOLPIX S500. Blending sophisticated styling and quality construction with advanced features and high performance, the COOLPIX S500 brings pure enjoyment and new meaning to carrying a compact digital camera.

Nikon chose stainless steel for the body to deliver an elegant package that clearly demonstrates dedication to quality materials and craftsmanship. Not only does it provide a solid metallic feel and reassuringly firm grip, but the chic contours and classic camera appeal of the most compact digital camera* among competing models also flaunt its appeal. The same dedication to engineering excellence is also found in the slim design of the lens and its image-stabilizing optical lens shift VR unit. In some regions, the COOLPIX S500 will be available in a choice of Urban Black or Silver body colors.

The COOLPIX S500's stylish countenance conceals the heart of a true high performance camera. All functions are optimized to respond immediately and to free users to capture special moments at will, while enjoying being part of the experience. For example, the COOLPIX S500 boasts both the world's fastest power up time* which allows for the LCD monitor to appear within 0.6 seconds and the world's fastest shutter release time lag* which is 0.005 seconds when Response priority is set.

Custom developed for the COOLPIX S500 is a new lens shift VR unit that compensates for camera shake to produce the sharpest possible images, even when shooting in lower light. And extended light sensitivity up to ISO 2000 prevents blurred shots when shooting in lower light, or when capturing fast-moving subjects.

The COOLPIX S500 ships with a complimentary copy of Nikon's exclusive PictureProject software. Powerful yet delightfully easy to use, PictureProject is the fun and efficient way to organize, edit and share photos with family and friends.

* Models equipped with optical vibration reduction as of February 20, 2007 (according to research conducted by NIKON CORPORATION).

Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area.