Toni and Brian Hennigan arrived 15 minutes late for their tour of Globe Life Park in Arlington in April 2013. Even so, the guide offered the couple a private tour.

They were joined by photographers and a camera crew said to be collecting footage for the Texas Rangers’ new website. The two made their way from the press box to the locker room to the dugout, where they found bouquets of flowers.

Toni, 47, asked whether they had accidentally interrupted a memorial service and whether they should leave.

Brian, 52, continued walking. “No, Toni,” he said. “These are for you.” He knelt on one knee and asked her to marry him.

Brian is just one among a growing number of grooms in Dallas choosing to pop the question with the help of professional proposal planners. Ranging from the intimate to the elaborate, these planned proposals can involve anything from picnics for two to flash mobs of 20.

“We’re romance planners with a specialty in proposals,” said Elie Pitts of the Yes Girls, a California-based wedding proposal planning company with a branch in Dallas.

Proposals “are something that are growing with social media and YouTube,” she said. “When you post a picture saying you just got engaged, everyone asks how.”

Pitts, 24, said that when the Yes Girls started in 2008, they were among the first in the country focusing exclusively on wedding proposal planning.

Now, as planned proposals have become increasingly popular, the industry is growing, with at least four companies, if not more, operating in Dallas.

But these packages have a price. The Yes Girls’ full Dallas Marriage Proposal Package — which includes the planning and execution of a proposal — goes for just under $3,500.

More elaborate productions, which can cost up to $10,000, have involved wine tastings, renting out restaurants and nightclubs, and staging the proposals at the Dallas Arboretum and the ballpark.

Among other companies, proposals can range from a few hundred bucks to $50,000.

So far this year, the Yes Girls have planned 10 proposals in Dallas. Though planners need some notice to organize a proposal, Pitts said they have turned a proposal around in as little as 24 hours.

“The more creative ones are the ones where we get more time,” she said.

Ideally, Pitts said she needs three to six weeks to work through proposal ideas with the groom and to contact vendors. She said that her company has never had a woman say no to a proposal and that one even involved the woman proposing to the guy.

Kelly Simants, 37, founder of the proposal company Planning for Dudes, said that her Dallas proposals, of which she has done about four in the past two years, tend to be more over the top compared with those in other cities. Simants said her company is still growing out of its infancy stage and will be busier in Dallas this coming year.

Simants said that her business approach is to target males specifically — with marketing through jewelers, gyms or barbers. Even her website features browns and blacks rather than the typical pinks and purples.

“I think we’re going to see a huge trend in the future toward planned proposals,” Simants said. “Just like how wedding planning started as more of a luxury than a necessity, the same thing is going to happen with proposals. We can take a lot of stress out of the situation.”

Simants said that she was inspired to start Planning for Dudes, a branch of her event-planning company Sweet Pea Events, when talking to newly engaged couples in the process of planning their weddings.

Regarding the proposals, “the bride would refer to how it wasn’t as planned through and that she wasn’t as pumped about it as she could have been,” Simants said. “I talked to my other planner friends and did market research to understand that there is definitely a need in the industry for proposal planning.”

Michele Velazquez of the Heart Bandits, a Los Angeles company, said that Dallas is among the cities where such proposals are popular. Since the trend started taking form, Velazquez, 35, said the industry has “quadrupled in size” and that her company did 35 proposals last year in Dallas.

Sharon Naylor, wedding expert and author of The Groom’s Guide, agreed that social media platforms push grooms to take the extra step when planning a proposal. At the same time, brides are often able to share their proposals with friends and family if the occasion is set up ahead of time, she said.

“The payoff is tremendous — the bride is overjoyed, the family and friends are impressed, and again, there’s the social media attention and glory that comes from it,” Naylor said.

“Grooms are busy, so when they find out they can make a call to an event coordinator to help them arrange for that proposal on the Jumbotron, or reserve the ballpark, or hire musicians, or arrange for a fireworks display, they’re very much interested in getting a pro to handle all the details.”

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