Proactiv Free Deep Cleansing Brush TV Commercial

Commercial:

Description:

The Deep Cleansing Brush is a battery-powered, hand-held rotating brush for use with Proactiv skin cleaning products. You can get the deep cleaning brush ‘free’ when ordering Proactiv.

Partial transcript:

Here’s a dirty little secret. When you wash your face at the end of the day you might only be cleaning the surface of your skin. But what about the dirt, sweat, and makeup that’s found it’s way deep into your pores. That’s what causes breakouts. To clear those congested pores, you need a deep clean and today you can get it, with Proactive’s incredible new deep cleansing brush. And here’s something even more incredible, you get the brush free when you order Proactive’s 3-step system today.

What some of these words and phrases really mean:

When you wash your face at the end of the day you might only be cleaning the surface of your skin. But what about the dirt, sweat, and makeup that’s found it’s way deep into your pores: Some might confuse this to mean that any time anyone washes their face, they are missing dirt, sweat and makeup and this could lead to breakouts. But what it really says is that you might be missing these things when washing your face.

To clear those congested pores, you need a deep clean and today you can get it, with Proactive’s incredible new deep cleansing brush: The Proactiv commercial is basically claiming that their deep cleaning brush will clear congested pores yet they provide no data or proof that the cleansing brush will clean your skin any better than any other cleaning method. The use of the word ‘incredible’ is subjective and does not give any additional information as to the actual value or quality of the brush.

I am amazed that Proactive is giving this away. I was using a brush that was over $200 and I like this so much better: Some people might assume that this testimonial means that the Proactiv brush works better than a $200 acne brush and is therefore as good as or as valuable as a more expensive brush. But, this is not what was said. What was stated is: 1) she was using a more expensive brush and 2) she likes this one better. She does not tell us why she likes it better, nor does she state that it works any better. Only “I like this so much better”.

My skin after using the brush is very very smooth. The pores look smaller and my face feels wonderful: Some people might assume that this statement means using the Proactiv brush will help to cure or reduce their breakouts or acne, but this is not what was said. We only know from this statement that her skin feels very smooth after using the brush and that her pores look smaller. No data or evidence is provided that indicates smooth feeling skin or smaller looking pores helps prevent or cure acne and she does not say that using the brush has helped her acne or breakouts. When asked, many people have indicated that washing their face with anything makes their skin feel smooth and their pores look smaller.

Get Proactiv for just $19.95: On the screen we can see “+S&H” which means you must also pay additional shipping and handling fees so your out of pocket expense is more than just $19.95. In even smaller, near unreadable print we can also see the words “includes auto delivery”. This means that to get this low price you must enroll in automatic delivery and billing of Proactive each month.

If you don’t get the gorgeous skin you’re looking for we’ll refund your money no questions asked: In very fine print the words “Less S&H” are displayed which means “but not the money you paid for shipping and handling”. See our Money Back Guarantee scam page for more info about Money Back Guarantees.

Summary:

The Proactiv commercial featuring the Cleansing Brush giveaway uses a few terms that some might find misleading or easily confused to mean something that was not actually said and the money back guarantee is not all that it might seem to be. Overall the level of deception in this TV commercial is on-par with other similar advertisements. Buyer beware.

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5 comments

Molly / June 17, 2013

I just have to tell you too, the product on TV is not the product that you actually receive. Commercial shows rotating brush with a gray head. Received is a non rotating brush with white head. They claim no ads that show a different product. Scam.