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SX Expands

Those unusual looking bottles of rum and cachaca are flying off the shelves!! SXLiquors is set for a major national and international expansion. Here’s more.

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SXLiquors, a unique startup company headquartered in Fort Lauderdale and launched in Miami, is expanding rapidly across Florida and plans to enter additional states and select international markets in the coming months. The company this week dramatically expanded its footprint from 80 leading restaurants, nightclubs and liquor stores in South Florida to nearly 1,000 such distribution points all across the state.

SXLiquors, which launched in June 2011, did so well in the limited South Florida market in which it was tested that Miami-based Southern Wine and Spirits fast-tracked the brand for mass distribution throughout the state. Within the past two weeks, SXLiquors was rolled out in Tampa, Jacksonville, Miami and Orlando.

The trio of SXLiquors’ first spirits (a mint and lemon rum dubbed SXcalypso, a sweet lime and vanilla cachaca-style rum called SXsamba and a groundbreaking and award-winning honey and lemon infused tequila called SXchachacha) are now available on store shelves. A range of additional products has already been developed, but not yet introduced.

“I am 100 percent certain that 2012 will be a breakout year for our company,” said SXLiquors CEO David Knight. “Strong sales in South Florida and the tremendous buzz that SXLiquors has generated show that our products resonate with consumers attracted to our unique brand of Miami cool and Latin sensuality. The SX team and I are on a mission to make the world sexier, one sip at a time.”

SXLiquors will showcase its products Feb. 23-26 at The Food Network South Beach Wine & Food Festival in Miami Beach. The company is unveiling its new products and other surprises at The Nightclub & Bar Convention and Trade Show in Las VegasMarch 12-14, 2012.