122: How to Re-Purpose Content Into Multiple Income Streams

This week, I’m joined by fellow online entrepreneur and freedom-seeker, Natalie Sisson.

Natalie is a masterful marketer, blogger, podcaster, and speaker, and on this call she breaks down how a blog post idea became a major turning point in her business, and was eventually re-purposed and repackaged more than a half-dozen ways — all ringing the cash register in some unique fashion.

The breakthrough moment was going from $0 to $15,000 in one month, with what I thought was a pretty savvy strategy.

If there’s a theme to the show, it’s to make the most of what you already have rather than always worrying about creating something completely new; a concept I know will appeal to side hustlers who are always short on time.

Hey Shawn, thanks for stopping by. I think membership sites, along with software businesses, are kind of the holy grail in terms of predictable recurring revenue. What would your membership community be about?

That Gary V video is so totally motivating! Writing blog posts, uploading YouTube videos, etc., can feel like talking to an imaginary friend. It’s nice to hear it from a successful person, that it is not a waste of time.

One thing I love about her work is that she has a long term view to it. I’ve started converting my coaching business into a blog and it is amazing how much terrible short term planning most bloggers have. Great podcast!