Etro

The world of Etro is all about wondrous colour, texture and print. The brand has a rich, bohemian soul and every season Veronica Etro brings a new aspect of that DNA to the fore. This time she gave herself a left brain/right brain challenge by using mathematics and technology to work out the placement of her signature prints. The geometric patterns were inspired by the Ballet Russe, she said and described how she had made 3D models of each look to ensure the print was placed in exactly the right place. The result was a glorious visual complexity which also referenced the western silhouettes that have become a strong theme in Milan. “This season we went more west than east,” she said of her blanket coats, ponchos, fluid dresses with kerchief details and fringed cardigans. Add a generous helping of silver belt buckles and necklaces and you get the idea. The famous house paisley may have taken a back seat to abstract pattern this season but the Etro customer will not be denied. The designer riffed on double denim with a workwear-inspired double paisley jeans and boxy jacket combination. It may not have been the boho princess look the brand has become known for but never the less it was very Etro.