The emerging information landscape The 8 realities of the “new normal”

Director Lee Rainie gave a keynote at the NFAIS annual conference about the way the internet and mobile connectivity have transformed the worlds of networked individuals. He discussed how normal life
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Director Lee Rainie gave a keynote at the NFAIS annual conference about the way the internet and mobile connectivity have transformed the worlds of networked individuals. He discussed how normal life has changed in the past decade because of three revolutions in technology: 1) the spread of broadband; 2) the rise of mobile connectivity; and 3) the emergence of technological social networks. He will discuss trends and likely future developments in technology that will shape the way people learn, share, and create information.

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we need a tshirt, "I survived the keynote disaster of 09" “Tweckle (twek’ul) vt. Toabuse a speakerdontTwitter its awesome in the "I to want toturn away from the accident because I followers ain the audience might see severed head" waywhile he/she is speaking.”too bad they took my utensils away w/ my plate. I could have jammed the butter knife into my temple. 3

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Digital Revolution 1Internet (80%) and Broadband at home (66%) Home broadband Home dial-up80%70% 71%60%50% 66%40%30%20%10% 0% June April March March April March March March April April May May August Jan 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2011 2012

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56% of adults own laptops –up from 30% in 200652% of adults own DVRs –up from 3% in 200244% of adults own MP3 players –up from 11% in 200542% of adults own game consoles19% of adults own e-book readers - Kindle19% of adults own tablet computer - iPad

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New Reality 1) The world is full of networked individuals using networked information Image attribution: Flickrverse, Expanding Ever with New Galaxies Forming Cobalt123 http://www.flickr.com/photos/cobalt/34248855/sizes/z/in/photostream/

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New Reality 4) Influence is migrating from organizations to networks and new “experts”Traditional experts with new platforms, esp. blogsAmateur experts who are avid contributors – sometimes with tribesNew algorithmic authorities

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New Reality 4) CorollarySocial networks are more influential and are differently segmented and layered Sentries

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New Reality 4) CorollarySocial networks are more influential and are differently segmented and layeredEvaluators

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New Reality 4) CorollarySocial networks are more influential and are differently segmented and layered Audience

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Therefore …• … confront the existential question: What’s our franchise?• … what’s our mobile play?• … what’s our social play (natural alliances)?• … prepare for disruptions … … from “social” actors who aren’t looking for money or who don’t like current business models or credentials … from new analysts in the world of “big data” … from tech companies that see themselves as publishers/creators/curators