This story broke over Twitter in the past half hour, and nothing is up yet on the BBC sites, the Guardian, or the Telegraph. This story is breaking live on Twitter.

Looking at the situation a few hours later, it’s certainly true that mainstream websites have been a bit slow with the story. From what I can gather, the timeline is something like this (all times are in GMT):

Quake hits south of Grimsby

00:56

First tweets

00:57

BreakingNewsOn

00:59

(“Unconfirmed reports of earthquake in London”)

BreakingNewsOn

01:01

(“Reports of earthquake, working to confirm”, followed by lots of tweets)

BreakingNewsOn

01:10

(confirmation from European-Mediterranean Seismological Centre)

Dow Jones Newswires

01:29

(quotes BBC report)

Associated Press

01:30

(garbled alert)

Reuters

01:36

(“Quake shakes Britain, no casualties reported”)

AFP

01:45

(“Moderate quake shakes Britain”)

BBC twitter feed

01:56

(“Tremors felt across England”)

There may be some holes in here: I don’t have the exact time when the BBC website first carried the story, but I’m guessing it’s a few minutes before the wires. And this is not the first BreakingNewsOn has been ahead: It was, according to some reports, first on the Benazir Bhutto assassination, although I’ve not been able to confirm that.

So who or what is BreakingNewsOn, and how does it scoop the big guys on their own turf? The service is actually pretty much one guy, a 20-year old Dutch student called Michael van Poppel, according to this interview by Shashi Bellamkonda. He is a news junkie, and makes money from it too, doing something called web-trawling—searching the net for stuff he can sell to the big players. (He was the guy who last September dug up a videotape of Osama bin Laden, which he then sold to Reuters.)

Van Poppel works with a couple of other people and is clearly experienced and voracious in hoovering up web content. But it’s also about citizen journalism, crowd sourcing, whatever you want to call it: in the case of the UK quake, the first alerts actually came from witnesses, who twittered about the jolts they felt; it was BreakingNewsOn’s skill in harvesting that information, and staying sufficiently close to its readers for them to think to share their experience, that led to the fast turnaround.

Of course, there’s much about this that is new. Everyone is now a reporter, if they find themselves in the middle of news. And everyone can be a media publisher: In this case it’s one 20-year old student with a twitter feed and an Internet-connected computer. And, finally, everyone can now subscribe to that once holiest-of-holies: a newswire service that updates in real time. Only now it’s not called a Reuters terminal or a Bloomberg but Twitter.

But behind that, not much has changed. I’ve covered a few quakes in my time, and it’s all about finding the stuff out quickly by getting it out quickly. Nothing much has changed. No one was injured or killed, and it sounds like there was no falling masonry or damage to buildings. But that’s no excuse: earthquakes are news, and especially if they’re the strongest in the country for more than two decades.

Twitter is perfectly suited for breaking news, because it’s all about short pithy sentences and updates. As ReadWrite Web points out, during the California wildfires last year, Twitter and other citizen journalism tools were used by people on the ground, scooping the mainstream press. And all this offers some lessons for the mainstream press that it would be wise to absorb:

Mainstream media cannot afford to be slow off the mark on stories like this, since their value to high-paying subscribers is intimately tied to their speed;

Alert streams are no longer the province of market traders;

Traditional media needs to find a way to work with these new sources of news, or else find a way to add value that such services cannot. In this case it could have been finding a way to reflect in the headlines the unusual nature of this event;

Traditional media has to both monitor these new sources of news–the tweets from ordinary folk surprised to be shaken awake by a tremor—and work with them to ensure that they, too, benefit.

Some might say that what van Poppel does isn’t news. I’d contest that. He did everything right in reporting the story: it’s big enough an event to merit an “unconfirmed” snap, a quick follow-up which contains what we old newshounds would call an advisory letting subscribers know what he’s doing and to expect more. When he got confirmation he put out, all within 10 minutes. That’s a time-tested, old-fashioned and reasonable news approach. He leveraged the new media, but he showed an understanding of news values and what his readers needed.

Kudos to him. We all could learn a lesson.

(An extended version of this post is available for publication to newsprint media as part of the Loose Wire Service. More details here, or email Jeremy Wagstaff directly.)