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Fujifilm has announced the introduction
of new media card formats aimed at both the professional photographer and the consumer.

The professional and consumer ranges will feature separate and distinctive packaging, and the
extended portfolio means that almost every media card on the market can now be found under
the Fujifilm brand offering customers a straightforward path to whichever format they require.

Fujifilm Professional Media
Every single media card in Fujifilm's Professional Media range comes complete with a
Lifetime Guarantee.
Kicking off the new range, Fujifilm's High Speed SecureDigital (SD) card is available in 60x
and 133x speeds. The 60x speed comes in 256MB, 512MB and 1GB sizes. The 133x speed
card (offering up to 20MB/second transfer rate) is available in 512MB and 1GB sizes, and has
undergone a rigorous and specially designed testing process to ensure it can withstand
extreme conditions, including a temperature range of -25 to +85 degrees Celsius.

SD cards are widely used within cameras, camcorders, PDAs, mobile
phones and other devices.

Fujifilm's CompactFlash range now incorporates higher capacity media and faster speeds,
including both 40x and 133x. The 40x CompactFlash card is available in 256MB to 4GB sizes,
and the 133x version in 1GB - 8GB sizes.

Fujifilm offers an entire range of
capacities from 16MB to the newly launched 1GB. This memory format offers fast read-write
times, lower power consumption, and is used as standard in several leading brands of digital
camera.

Fujifilm Consumer and Mobile Media
Fujifilm"s comprehensive selection of general-purpose media cards, designed for consumer
electronics and mobile devices, come with a 5 Year Guarantee.

The company has introduced MMCplus to its range, replacing the traditional MMC
(MultiMedia Card) format, and providing an increase in speed. Available in sizes from
128MB to 1GB, MMCplus has been designed to be backwards and forwards compatible,
meaning that it can be used in existing devices using traditional MMC as well as future
devices based on the MMCplus format.

Fujifilm is also entering the mobile media market with the introduction of MMCmobile, a
range of memory cards designed not only for cameras, but for mobile phones and PDAs that
require additional storage for multimedia files such as pictures, video clips, ring tones and
music. A replacement for RS-MMC, Fujifilm MMCmobile is available in capacities from 64MB
up to 1GB and is dual-voltage (1.8 and 3.3 volt), which means it will work in all mobile
handsets. The cards are backwards and forwards compatible, and also come with an adaptor
enabling them to fit existing MMC card readers and devices.

The Mini SecureDigita (SD) card is also designed for use in mobile phones. Available in
capacities up to 1GB, MiniSD cards include an adaptor to make them compatible with all
digital cameras, mobile phones, portable storage and PDAs that take standard SD cards.