On Jimmy Kimmel Live last month, Oliver declared that "the food companies of America own you," adding that "These moron frozen food companies -- pizza industry, french-fry industry -- have basically bought, bribed, bullied Congress, who have completely let everyone down, into basically making it okay to feed [students] french fries every day."

A report by the Centers for Disease Control and Prevention last month revealed that more than a third of high school students were eating vegetables less than once a day -- "considerably below" recommended levels of intake for a healthy lifestyle that supports weight management and could reduce risks for chronic diseases and some cancers.