I have been working in the industry trying to help SMEs convert their businesses in to brands, or at least take their businesses onto the brand path. I used to think to myself, “Why not?” India is a country full of potential. Manufacturing units, retailers, food and beverage brands, restaurants, hospitality ventures and what not? So when I had to move back to India in 2012, I said let me make it my aim to help small businesses see the bigger picture. I tried pursuing that for several years. However, you can’t really make them see what they don’t. The maximum you can do is seed the idea.

So, the first thing first – the SMEs have to have an ambition to grow bigger than they are. If you are an ambitious business owner then we can help you create a brand. One must know that branding is a process. You need to be thinking through a decade of consistent efforts along with your brand agency. If you are not doing that and just spending money on advertising, random events and exhibitions, let’s face it – you aren’t going to get there!

If you are looking at creating a brand and you are betting at getting there just by buying media spaces, well, you are not going to get there. Reason? Well, because it’s more important what you say in that space and when you say it. If you are looking at converting all of your branding and advertising into immediate sales, well, it’s not going to happen that way.

First, whichever brands you are referring to – be it Nike, Diesel, Nestle, Kellogg’s, Pantene, JW Marriott etc, the key is consistently communicating to their audience through carefully curated communication strategy and media plans. Yes, to put this in place you need a brand agency and a budget. If you or your board is constantly going back and forth cutting the marketing and branding investment (yes, I said investment and not expense), let me tell you there is some rival brand somewhere in making that is going to outnumber you and all that word of mouth that you have been counting upon will be soon vanished in thin air. Let’s not forget the consumer today is faced with many choices and smart advertisers. So, make your choice of a smart may be small/medium size agency and lay out a long-term brand strategy to fulfil your ambitious dream! Bring on the board experts and professionals.

Any sufficiently advanced technology is as good as magic !

When you can reach out to the world in just a few clicks and can multiply your business without having to get up from your chair much – it IS as good as magic, isn’t it? Welcome to the world of digital marketing – the power of using websites, email, mobile apps, social networks etc for the advancement of your brand. This is business made way easier and faster. Here are a few reasons why you should grab it with both hands!

8 reasons why Digital Marketing has to be your ‘weapon of choice’ !

Gives you a global reach and infinite audience

With the advent of internet and digital marketing, the world has really become flat! Just a few clicks and you are out there on the screens of millions of people through websites, social media platforms, emails, blogs, e-banners, SEO etc. You no longer have to be confined by geographical limits and that in itself is a humongous advantage for your brand.

Saves money

With a properly planned and targeted digital marketing campaign, your brand can reach out to a much larger audience at a much lower cost. Moreover, a digital marketing campaign has a longer shelf life. That also helps you get the best return of the money you have spent over it.

A 24×7 marketing tool

Digital media is one marketing tool that keeps you available to a global audience on a continuous mode. Difference in time zones, working hours, location etc don’t limit your marketing here. This nonstop platform keeps your presence alive and kicking round the clock. Imagine how easily it can intensify your consumer’s awareness about your brand!

Easy and quick

Comparatively speaking, digital marketing takes lesser time in going from planning to execution. It is also easier here to maintain, modify and update the campaign even after it is launched. This makes it a very practical and a modern day marketing channel.

Gives you more space to put your point across

When you are using a website, blog, social media etc for your marketing, you can choose to go elaborated or brief depending upon your requirement. The space that you get here for your brand is generally customizable and there are lesser constraints attached with it. That in turn can give you liberty to tell your story according to your own preferences.

Increased consumer engagement and retention

Many of the digital marketing platforms are personalized and two-way communication channels. Here the consumer can directly interact with you and THAT is a big deal! Through the comments, likes, replies, shares, ratings etc the consumer is unconsciously striking his individual connection with your brand. This builds customer loyalty and a strong online reputation for your brand.

Measurable along with real time results

Digital marketing provides you with clear counts and numbers connected to your consumer’s interest in your business, depending on the platform you are choosing to use. This way you can keep a track of the consumer traffic, improvise your tactic accordingly and work towards the kind of results you want to generate – and all this in a very short span of time.

Can be easily clubbed with other campaigns

Thanks to their flexible, versatile and easily customizable attributes, digital marketing campaigns can be easily attached with your mainstream marketing campaign. In fact, the digital marketing campaign can give a gigantic push to your traditional marketing strategy when the two are clubbed at the right time with perfect execution.

You ought to be a tech-savvy brand!

No matter what your segment, size or way of working is; you really can’t ignore digital marketing. Giving it a pass can result in to you falling backwards in today’s super competitive business arena by many yards. That’s why the team at ENSO takes care of your digital marketing with passion, persistence and expertise. Starting from the conceptualization to execution to launch – we are here to make a massive difference in your business through effective digital campaigning. Let’s get started!

“The Internet is becoming the town square for the global village of tomorrow”