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The Current State of Marketing- Thoughts from the ANA Conference- Orlando

Having spent three days at the ANA’s conference with 3,000 of the country’s leading marketers, it was a good opportunity to take the pulse of the current state of marketing and to identify the current conversation. It’s clear that marketing is in the middle of revolutionary change that will...

August 11, 2014

6 Ways America’s Food Giants Can Survive Disruption

For companies operating in America’s $760bn food and $435bn restaurant business, it’s never been more interesting time, because of a combination of forces that are overturning some of the established traditions and thinking. Many of our favorite food brands grew up in an age when Americans...

May 21, 2014

Mobile’s Paradox

At yesterday’s MI Summit in New York that brilliantly assembled an interesting array of the mobile ecosystem, (agencies, start-ups, VCs, data experts, etc.), speaker after speaker commented about the growth of the smartphone and its expanding global base of multiple billions of users. However,...

May 20, 2014

Brands and Sustainability- Ignorance No Longer an Option

There was once a time late in the last century, when brands didn’t really have to think about their societal impact. If the brand’s owner was lucky enough to have a Corporate Social Responsibility program, the company’s brand would use it as a “halo” and that would be it. In 2014,...

May 12, 2014

Apple- The Next Chapter

Much has been written in the past week about Apple’s purchase of Beats and the ability of Mr. Iovine, so I am going to add to the collection. Iovine is a man with a direct line to the people who have their fingers on the pulse of culture. He managed to create a brand powerful enough to supplant...

March 31, 2014

How Does Social Content Spread?

Why is some social content shared more than others? A team led by Justin Cheng at Stanford with others from Facebook and Cornell took on the question from a new angle. They studied 150k photos on Facebook and instead of examining how the photos spread from the onset, which other studies have done,...

March 26, 2014

Re-Thinking The Experience

The XX are currently perfoming in one of America’s largest (55,000 sqft) and unobstructed venues, New York’s Park Avenue Armory, but they are doing it very differently. Instead of doing the bleeding obvious and peforming to multiple thousands, they are doing the inverse; in each of their...

March 25, 2014

Does Your Brand Have Foresight?

It doesn’t seem that long ago that foresight was the sole domain of crystal ball gazers, futurists and other assorted fortune tellers. It was interesting to a point, but kind of hokey and only a few, very disciplined multinational organizations, like Shell managed to use it successfully. Today,...

March 23, 2014

Is Social Media Memorable?

The best ad agencies belong to a group of cultural storytellers that includes those who create great dramatic TV shows and movies. We all know these folks create stories, but the importantly they understand endings, because endings are the things we viewers remember. Danel Kahneman’s 2010 TED...

March 14, 2014

The Realities for Today’s CMOs- Thoughts from The Economist’s The BigRethink

The Economist’s The Big ReThink marketing conference provided a reminder, as if we needed one that things are changing radically in the marketing world. Technology occupied 90% of all conversations in its various guises; as a disruptive force and the creator of new social, mobile and digital...

March 6, 2014

What Spotify’s Latest Purchase Means for the Future of Marketing

Today, Spotify announced it was purchasing The Echo Nest– a Boston based company that knows a lot about music. The Echo Nest has built a team of music specialists, programmers and engineers who know the very soul and code that lies at the heart of music. They also know what we love and how we...

March 3, 2014

Post, Post-Modern Branding and Lego

Heather Havrilesky over at the New York Times clearly has nothing but admiration for the new Lego movie for its branding artistry. “In this way, “The Lego Movie” graduates to a new skill level in the game of branding, an approach that’s at once more grandiose and more pernicious than...

March 3, 2014

How Business Can Win the Future

Marc Andreessen recently published his bullish take on the future of news and closed his piece by making some suggestions of how news organizations should approach the future. Marc’s list of the qualities required for news organizations to face the future seems worthy of consideration for...

March 1, 2014

Tesla and Facebook Tell the Corporate World to Change, or Be Changed

It’s rare that you have a week like this- two maverick disrupters- Facebook and Tesla, release news that they’re taking their revolutionary acts to the next level. The acquisition of WhatsApp by Facebook for $19bn knocked us sideways and then came another killer punch; the story that...

February 26, 2014

Putting the User at the Center-Berg’s Washing Machine

What’s interesting and promising about the “internet of things”, is how it’s going to make our current experiences better. While many have complained and ridculed the idea of connecting a refrigerator to the internet by suggesting that it’s a complete waste of time,...