The food truck franchise, from restaurant industry and event planning veterans Lori Barbera and Erica Cohen, revolves around bright pink tank top-wearing women serving half-pound Angus beef patty burgers called "Maneaters" with an array of toppings. The company website includes a list of glamour-shot profiles of the burger "babes" employed.

Burgers carry tongue-in-cheek references to the all-female crew, including the signature "Bombshell," a patty sandwiched between two grilled cheese bacon melts, topped with grilled onions and served with special sauce.

The "Hot Mamma" is topped with cream cheese-stuffed jalapeno poppers and spicy cheese sauce; the "All American Girl" features smoked cheddar, lettuce, tomato, pickles and special sauce. There also are turkey and veggie burgers and a small selection of sides, including sweet potato fries and "pig tails," or curly fries.

A spokeswoman for the company said its soft opening at Courtyard Brewery will be followed by a weekly presence on Tulane Avenue near University Medical Center, but details have not been finalized.