So you want the phones to ring more? Google, Bing and every PPC blog out there suggests improving your mobile strategy, but you’d be happy to see an increase in phone calls, let alone mobile conversions. Well, let’s address both…

Did you know that 62% of people use Chrome as their internet browser of choice? Before I worked at SwellPath, I had been an avid Safari-user for years, completely unaware of the ninja-like capabilities that Chrome possesses. Well, that quickly…

With contemporary website design becoming synonymous with minimalist websites, SEO opportunities are getting left out of the site architecture and in the cold. To keep this from happening, I would like to make the case for keeping/adding category level pages. Benefit…

Finding the right person to manage your PPC Campaigns can be tough business. A truly gifted PPC Manager is a unique blend of skills. They must be technically savvy, but also have solid creative writing skills. They must be able…

What happens when you’re doing keyword research for a new product or service and no search volume is reported using your typical tools like AdWords Keyword Planner or SEMRush? Sometimes I feel like doing this: Or this: But ultimately I’m like this,…

SwellPath has been using Optimizely as our optimization tool of choice for well over two years now. We believe strongly in the use of optimization testing to continue to improve the performance of our client’s websites and mobile experiences. While…

In my first blog post I mentioned the concept of conversion rate optimization (or CRO), and how A/B testing plays into it. Here at SwellPath, we partner with the CRO tool Optimizely. This past month we had an intensive training session…

Introducing “Tailored Audiences from Mobile Apps” On Tuesday December 9th, Twitter announced Tailored Audiences from Mobile Apps, a new capability that will drastically impact how mobile app marketers promote in-app purchases. This update comes 369 days after Twitter initially announced…

So you’ve just launched your brand new shiny B2B website. All of your products/services are represented well. All of your pages are optimized perfectly. Congratulations! Time to kick back, relax, and watch it work its SEO magic. You’re done, right?…

For my first blog post for SwellPath, I thought it would be appropriate to recall my first three months in the internet marketing world and things I’ve learned since then. I can imagine that many of the thoughts I had…