Recently needed to add a new icon to the Genesis Simple Social Icons plugin and hadn’t ever done it before. Specifically, I was trying to add the Slack icon to the list of icons. Here’s what I figured out: Adding a New Field to the Widget – Step 1 The first step in adding a … Continued

Your website is broken up into many different pieces: Registration Domain Name Servers (DNS) Subdomains Hosting Emails Registration Registration is where you essentially license the use of your domain from ICANN. Domains are registered for a certain amount of time (usually in 1-year increments). Registering a domain is similar to signing a lease on an office … Continued

With the recent announcement from Google that they will be requiring security certificates on websites (or face the consequences of being deemed “insecure), we have found ourselves installing certificates on many websites even in the past few days. Since we’ve gotten the process pretty dialed in, we thought that others might find our process valuable as … Continued

This is a paid plugin offered by Yoast, but if you have a brick-and-mortar store this plugin is a must! The Local SEO for WordPress plugin generates your address and opening hours information for you using shortcodes. More importantly the output HTML is all properly wrapped in Schema tags. It’s a great thing.

This one is a no-brainer, the Yoast SEO plugin is my top recommended plugin for SEO optimization. There are a million posts online as to why it’s the best… Just go give one of those a read if you need more information. Yoast offers a premium version of his SEO plugin which does have some … Continued

Among the three main features offered by WP Optimize, our favorite is the link optimization option. Amongst the abilities found in that piece of the plugin are the following: Auto-create internal links based on keywords or category names in post content Auto-create external links based on keywords in post content (hello affiliate links?) Auto-add no-follow attribute … Continued

SEOPressor is a bit of a secret weapon. We use this alongside our Yoast SEO plugin, but use the features separately. This plugin gives the ability to do multiple keywords along with tying right into recommended content. It also auto-decorates text in your content based on the keywords you choose. It will suggest keywords to … Continued

One greatly underutilized search engine optimization tactic is image optimization, specifically regarding file names. The culprit is when we buy that super awesome photo from iStock and when it saves to your computer the file name is iStock8183952730-50872937.jpg. That is the most uninformative name an image could have. Then without thinking, we upload that image … Continued

Kwayy HTML Sitemap is a simple plugin that creates an HTML sitemap. The shortcode it generates can be placed on any page of your website (likely the Sitemap page). It also allows for ordering of post types as to rearrange them and show your more important content up top first, if you’d so desire. The … Continued

We have gone through a lot of image optimization plugins in our day, a lot. They all have their different perks, but none of them gave us the full package until we were introduced to Kraken. Kraken is a premium plugin that optimizes images at a phenomenal rate. Their site beautifully demonstrates the optimization process, … Continued