Case Studies

Metropolis Group

Sales and chart position of single maximised, achieved UK Christmas #1 2012. As part of AudioLock's CSR programme this charity single was protected on a pro-bono basis. Down in part to the protection provided the release secured to coveted UK Christmas #1 chart position and raised hundreds of thousands of pounds for charity. The effectiveness was apparent; because ofintervention AudioLock the #2 chart position was exceeded and within 48 hours #1 had been achieved. Over a two week period copyright infringing links the system removed totalled 444. "I personally believe that the quick removal of hundreds of links to infringing content in Google search results made a huge difference here by ensuring that all the positive press the single was getting now covered page one of Google, rather than 80% of the links being to infringing sites." - Ben Rush CEO AudioLock

Synergy Records

#1 position secured in the Beatport Tech House chart, sales maximised. The top 10 of the Beatport chart is one of the most coveted charts on any dance labels radar. The quick and far reaching removal of pirate, torrent and file locker links to this release ensured that free downloads were not available. In tandem links to Beatport and iTunes were pushed up onto Google page one so ensuring maximum positive exposure and sales maximised.

Toolroom Records

AudioLock's scanning & takedown service was employed by this leading tech house label to maximise sales for its three big album releases of the year. Going on sale shortly before Christmas AudioLock helped ensure paid links to their releases, such as on Beatport and iTunes, had their profile maximised on Google search. The results were universally positive with enhanced sales being the main result. Over a two month period copyright infringing links the system removed from Google totalled 107,955.

Fierce Angel / Mark Doyle

During 2012 digital piracy became an ongoing problem with Fierce Angel with one site boasting that they were due to hit their 30,000 download of our Es Vive Ibiza album. However as a small Independent label we initially couldn't find a cost effective solution to the problem.

However, after being introduced to AudioLock, we decided to test out their service on our new release "The Collection II" and immediately started to see results. The AudioLock experience starts with a devastatingly simple upload service which also enables you to watermark and mail out your promos and continues with a completely effective anti piracy solution. You can instantly see what has been identified, issue takedown notices and also benefit from having the links removed from search engines as well.

All of this is done at a price that is affordable to labels of our size and has resulted in a 25% increase in sales on our last compilation. We extensively searched the web for illegal copies and could not find any and this I feel is solely due to AudioLock.

As a compilation label it was amazing to see how many illegal versions of third party tracks that we had licensed in were removed by the service. Using those results I have already taken it upon myself to recommend the service to numerous labels we work with.

Renegade Music Ltd

AudioLock's ongoing protection of Renegade's promo's is employed exclusively by the influential promo company to ensure that select recipients on their distribution list respect the privileged position of receiving music up-front weeks ahead of general release. As Chris Smith, Renegades CEO asserted:

"At Renegade Music, we service over 1000 contacts across the UK with pre-release music several weeks, and sometimes months ahead of release. This means security is paramount, and while we trust our contacts not to file share the output they receive, we need a solution just in case there is a leak. AudioLock provides us with that solution, and while we have never had a leak, we know that we would be able to rely on AudioLock to immediately find the culprit, and thus be able to take the necessary action.

In turn, our contacts know how reliable AudioLock is, and if any of our less reliable contacts are even thinking about giving others access to the music we send them, we believe them knowing they will be discovered quickly acts as a very useful deterrent.

The service is also very cost effective and Ben and Tristan are very efficient and easy to work with, which always helps!"

New State Entertainment

Sales of album maximised. Supporting a major national and international media campaign AudioLock provided Scanning & Takedown protection for this major anniversary release. The greatest number of links were removed during a fortnight over the album's Christmas release period. As a result of this campaign free downloads were mitigated and album sales maximised, helping to increase revenue significantly. Over the campaign period the system removed copyright infringing totalling 7,465.

Axtone Records

#1 position secured in the Beatport main chart, sales maximised. The protection which AudioLock gave this release from Axwell's label helped it secure #1 on the Beatport chart. Axtone label manager Simon Hillsstrongly believed that AudioLock protection helped them achieve this coveted position by removing pirate download links from Google whilst pushing up iTunes and Beatport links to the top of Google page one. Over a one month period copyright infringing links the system removed totalled 3,291.

Tom Baxter - LicensingAEI Group Ltd

“We switched to AudioLock from our previous anti-piracy service and saw instant results with regards to curtailing unauthorised links to our releases. We now use AudioLock exclusively for both our compilations and repertoire. An easy to navigate service providing highly useful reports, incredibly fast scanning and takedowns, and the team are super responsive. All for a great price!”

Jimmy Freer - co-owner of Audiophile RecordsAudiophile Records

“You've done what it takes to make a happy customer and I thank you for that.”

Morell Maison - Digital ManagerBrownswood

“AudioLock's incomparable customer service and reliability is second to none. Offering a well designed and easily understood interface with a great anti-piracy reporting system. Huge respect to the AudioLock team.”

Wez Saunders - Promotions ManagerDefected Records

“AudioLock provides us with a complete and comprehensive anti-piracy and promotions system which is nothing short of excellent in terms of functionality and value for money. We are very pleased to be part of this working-relationship, and have to thank the guys behind the scenes for their efforts and constant availability. Second to none, thanks!”

Ed Brew - Fundraiser, Sport ReliefEDM: Every Day Matters

“I am extremely happy with the service and am doing all I can to recommend it around. Massive thank you again for letting us use your wonderful service for the charity compilation, it has been an invaluable tool against piracy - as the lack of piracy and stats prove! Our charity album raised over $8,500 for Sport Relief.”

Craig Connelly - Label ManagerGaruda

“AudioLock have provided Garuda with an incredibly comprehensive service protecting our singles and more recently Gareth Emery's new artist album Drive. Their services have enabled us to promote the record without fear of it being illegally shared, helping us achieve an iTunes Dance Store # 1 album chart position. They have a solid team who are always around to help and are an invaluable piracy solution to a modern electronic music record label.”

Paul Glancy - Label OwnerLate Night Tales

“AudioLock offer us a super fast and effective service to remove hundreds of illegal download links, whilst also providing excellent customer service.”

Alex Ives - Digital AssistantNinja Tune

“AudioLock is intuitive, easy to use and has produced very good results on our recent campaigns. We are able to access and monitor the takedown statistics whenever we need, this allows us to get a good feel of the overall protection of a campaign. It is encouraging to know that we are working alongside a team dedicated to protecting our artists releases.”

James Pitt - Founder & DirectorYour Army

“It's reassuring to know that our international client's releases now benefit from AudioLock; in our view the most effective anti-piracy protection on the market.”

John Jones - DJ & Label ManagerYoversion

“AudioLock delivers an incredible service, my only disappointment is I didn't start using them sooner! They have allowed an independent label like mine to grow and progress. The speed of their takedowns for illegal links is far superior to any other anti-piracy company, and all with a down-to-earth, personable, attentive service.”