Search form

Visit our Frog Business Blog to learn how sustainability can help your business grow. Learn How »

Green your supply chain

Imagine a world where tour operators, hotel chains, and tourism businesses come together to help conserve threatened landscapes and provide sustainable livelihoods for the local communities where they work—all while improving their bottom line.

This is the vision we share with the forward-thinking entrepreneurs who commit to greening their supply chains. By connecting with the Rainforest Alliance, tour operators, and hotel chains are influencing industry standards to source from tourism services, as well as agriculture and forestry products that are conserving important ecosystems and improving local livelihoods. At the same time, they are strengthening the financial sustainability of their own operations and advancing their sustainability and corporate social responsibility strategies.

How do I green my supply chain?

Participating tour operators are committed to improving the sustainability of their own practices, as well as the sustainability of their suppliers in various tourism destinations. The result: sustainability ripples down the supply chain. Hotels are inspired to operate responsibly, participating tour operators are motivated to promote sustainable tourism businesses, and consumers are encouraged to visit eco-friendly destinations.

Hotel chains and individual accommodation services commit to sourcing from suppliers that offer Rainforest Alliance CertifiedTM agriculture and forest products. We invite tour operators wanting to connect with sustainable tourism suppliers, as well as accommodation services wanting to source Rainforest Alliance certified products to get in contact with us by filling out our “Get Started” form below.

Case Study

An analysis of 114 tour operators working with the Rainforest Alliance over the past four years shows how their commercial relationships were enhanced and the sustainability of their supply chain was improved as a result of their their commitment to support a greener supply chain:

The quantity of sustainable suppliers contracted grew by 38% for inbound operators and by 14% for outbound operators

The total number of outbound operators that include sustainable tourism products in their itineraries increased by 41%

Outbound operators increased the number of inbound operators they work with in the region by 100%

The number of travelers that stated that sustainably managed tourism businesses are a priority when booking their trips grew by 8% for inbound operators and by 2% for outbound operators, showing that demand for sustainable tourism products is steadily increasing

76% of the outbound tour operators interviewed feel that sustainability is an important marketing tool and include it in their marketing strategy

Inbound tour operators reported an additional 1,211 jobs generated, which represents a 65% increase with respect to 2008 numbers, demonstrating a direct positive impact on local economic development