Lamborghini’s first Super Sport Utility Vehicle makes debut

It has arrived…the Lamborghini Urus, the first Super Sport Utility Vehicle. The Lambo Urus, a name’s derived from the world of bulls, represents a luxury SUV that features a powerful engine and a style that is undeniably Lamborghini.

The imposing front of the Urus clearly identifies the location of the front-engined power plant within the peaked mound of the bonnet, reminiscent of the Miura and Aventador, and accented by diagonal hood lines, found for the first time on the Countach, that are such a dynamic Lamborghini characteristic. The low front is underlined by the substantial front fender: the Urus is the most powerful SUV available. Large air intakes sporting the hexagonal theme are linked by a low-level front spoiler, further emphasizing the car’s aerodynamic efficiency and exceptional performance. The front lights are sleek, slim and very sporty, set in a horizontal position and with LED headlights in the familiar Lamborghini Y shape.

The profile’s distinctive single-line silhouette features a dynamic coupé-style fly line, accented by the frameless doors and emphasizing the typical Lamborghini characteristic of a lower front end. The powerful character line lips upwards around the rear glass windows, dynamically connecting front and rear and emphasizing the cohesive design impression of creation from a single piece. The Y-shaped front air intakes, also a feature of the LM002, are detailed with the Italian flag: the Urus is born and made in Italy. In addition, the low roofline and position of the frameless windows allude to the seating position of driver and passengers low within the car. Meantime, the sharply-inclined windshield and strongly-angled rear windows with glass-on-glass replacing the C-pillar. Most noticeablt is the hexagonal wheel arches at both front and rear that house wheels from 21- to 23-inch, the largest in the segment.

From the rear, the complex, powerful lines typical of a Lamborghini are evident. The roof line broadens at the base of the roof panel. The substantial rear shoulders support the strongly inclined rear windows, with the entire rear connected by the fender and concurrent black panel housing the air grilles, Lamborghini logo and the Y-shaped taillights, as well as a rear diffuser, with integrated double round exhaust pipes.

The SUV offers a super comfortable ride, thanks to a higher ground clearance. At the same time, the cabin is plush and luxurious, and plenty of latest technologies are made available. The Urus provides easy driving in the city, maximum comfort during long journeys, thrilling super sports car dynamics on the road and track, and versatile off-road abilities in a range of environments.

Inside, the design and finish echoes that of the exterior in terms of unmistakable Lamborghini design, colorways and individuality. The driver and passengers are all afforded a low but extremely comfortable super sports car seat position, firmly integrated within the cabin and for the driver, every cockpit control within easy reach. Oriented around the driver, the slim Y design of the dashboard, like double silver wings and connected to the climbing center console, is inspired by the LM002 as well as by current Lamborghini super sports cars. The Lamborghini hexagonal theme echoes throughout the interior, in elements such as air vents and door handles, and even in items such as the cup holders and air bag modules. A multi-function, three-spoke steering wheel incorporates a vibration damper to enhance comfort in all driving conditions. Multifunction switches are intuitively located on the steering wheel to control the Lamborghini Infotainment System (LIS), including car set-up, media, telephone and navigation. Additionally, a fully-digital TFT display shows the Urus’ main information in an animated 3D representation and is customizable by the driver.

The super SUV’s long wheelbase of 3,003 mm and the low seating position within create a comfortable and extremely spacious feel. Standard front DNA memory sport seats are fully electric, heated and 12-way adjustable. More luxurious, 18-way fully-electric front seats are available as an option, including features such as ventilation and massage. The rear bench seat as standard comes with a movable and folding seat back and ISOFIX fixings. Providing an extremely comfortable five-seat configuration, the ability to fold and move the rear seat offers maximum versatility and increased luggage capacity for daily use. The rear bench seat can be lowered to substantially extend the trunk space from 616 liters to 1.596 liters. As an option in conjunction with the fully-electric front seats, a more exclusive two-seat rear layout can be specified providing exceptional rear passenger comfort while reflecting the Urus’ sporty character.

For connectivity and such, the Urus comes with an infotainment system with advanced features. Included as standard is an LIS touchscreen infotainment display across two screens, perfectly integrated within the Urus’ interior above the center ‘Tamburo’. The upper screen is the key interface for entertainment, managing functions such as media, navigation, telephone and car status information. The lower screen provides a keyboard and hand-writing-compatible screen for inputting information and controlling functions such as climate control and seat heating.

Lamborghini Urus: 4.0-liter V8 twin turbo for pure excitement

The Urus features a 4.0 liter V8 twin-turbo engine delivering 650 hp (478 kW) at 6,000 rpm, maximum 6,800 rpm, and 850 Nm of maximum torque already at 2,250 rpm. With 162.7 hp/l the Urus claims one of the highest specific power outputs in its class and the best weight-to-power ratio at 3,38 kg/hp. The Urus accelerates from 0-100 km/h in 3.6 seconds, 0-200 km/h in 12,8 seconds and with a top speed of 305 km/h it is the fastest SUV available.

The Urus features an automatic eight-speed gearbox, tuned to provide very short low gear ratios and longer high gears. A highly efficient slip-controlled converter lock-up clutch and specially-developed torque converter guarantee a highly responsive powerplant.

With four-wheel drive, the Urus delivers safe, highly-responsive driving dynamics on every road and surface, in all weather. While, active torque vectoring via a rear differential enables propulsive power to be instantly distributed to each individual wheel for enhanced traction, depending on the driving mode, driving style and the road grip.

The Lamborghini Urus adopts the rear-wheel steering introduced in the Aventador S over the whole speed range. The rear steering angle varies up to +/- 3.0 degrees, according to vehicle speed and driving mode selected: at low speeds the rear-axle steering angle is opposite to that of the front wheels (counter-phase steering), effectively shortening the wheelbase up to 600 mm for increased agility and a reduced turning circle for increased maneuverability. At high speeds the rear axle steering angle is in the same direction as the front wheels (in-phase steering), elongating the wheelbase up to 600 mm for increased stability and ride comfort as well as optimum driving dynamics.

Depending on the driving mode selected via the Tamburo (located on the center console), the V8 engine has been calibrated to vary the sound and feel of the Urus, from the quietest and most comfortable low-frequency sounds in STRADA mode, to a sportier and more exciting Lamborghini sound and feedback in CORSA. Other modes valid are the Sport and NEVE (Snow) modes, as well as off-road modes TERRA and SABBIA. A specially-developed exhaust system also customizes the sound output dependent on engine speed: at high acceleration, the Urus produces a more guttural, sporty sound and chassis feedback.

The electromechanical active roll stabilization system is being used for the first time in a Lamborghini. The stabilization system ensures maximum reduction of the roll angle on bumpy roads in both a straight line and around corners through active decoupling of the stabilizer halves, while ensuring the most agile drive and responsive steering. Furthermore, the Urus’ specially-tuned damping system incorporates new damper valves, continually adjusting to different driving conditions: harder when cornering and softer in a straight line. The adaptive damper concept is automatically adjusted to different driving modes through ANIMA, or can be fully customized by the driver via the EGO mode, choosing the required rigidity for a very comfortable ride to an extremely sporty, aggressive setting dependent on driving style and road conditions.

Lamborghini Urus: Chassis and suspension

At a curb weight of less than 2,200 kg, Lamborghini’s team of designers and R&D engineers focused on weight reduction throughout the car’s chassis, with an intelligent materials mix to ensure maximum stiffness for the best possible comfort and handling as well as lower fuel consumption and CO2 emissions. The chassis is a blend of aluminum and steel, with frameless aluminum doors, torsional beams replacing a C-pillar, and cross-members in aluminum contributing to the lightweight Urus, as does the chassis floor in a high-strength steel material. Seats are designed and constructed for lightweight comfort and rims are in forged aluminum.

The front axle with aluminum subframe and suspension-strut support includes specially-designed pivot bearings and wishbone structure. A rear axle with optimized subframe features an aluminum and steel hybrid construction cell. The powertrain mount system has been devised to reduce the effect of engine movement on the chassis, removing uncomfortable chassis vibrations while still delivering a highly sporty feeling.

The adaptive air suspension system enables the vehicle to be raised or lowered according to road and driving conditions, with ride height further customizable by the driver via the settings of a Urus-specific controller in the center console: the Tamburo (Drum).

A plethora of exterior colors and interior combinations are available for the Lambo Urus. First deliveries are expected from second quarter of next year with price starting at 171,429.00 euros and USD 200,000.00.