Trollbeads is an exquisite set of personalized jewelry. Mix and match, be creative, and add a magic touch. Glance down on the beads and all they symbolize. When you create your personal bracelet, you become the designer – every story has a bead.

An extraordinary universe of color, creativity and play. Meet the Trollbeads family, who has designed beautiful beads since 1976. Discover how six small beads evolved into the world's first and finest bead-on-bracelet concept that has charmed women all over the world. Join us as we take you on a journey of high quality materials, craftsmanship, and creativity.