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For the first-ever artist collaboration in China for its Performance apparel line, adidas tapped NeochaEDGE and the EDGE Creative Collective to design 7 graphics. The theme of the brand’s inaugural China “Urban Artist Series” was “Be Faster.” The creative brief required us to represent the brand and this theme graphically, in a fresh, youth-oriented, locally-relevant way.

For the collaboration, diversity was key. We worked with EDGE Creative Collective members with unique styles from five different locations throughout China: Calvin Ho (Hong Kong), QQ Zhao (Beijing), Sop2099 (aka: So.P, Tianjin), Honghua (Yangzhou), and Shadow Chen (Ningbo).

Check out each of the resulting designs below.

We’ve also shared a short “making-of” video documentary that we produced together with EDGE Creative Collective members FLY FILMS.

The t-shirts are now available in adidas stores throughout China…GO BUY THEM!

If you’d like to collaborate with any of the artists, purchase any of their work, or view their full portfolios, please send us an email: EDGE@Neocha.com

So.P exudes a raw talent far beyond his years. Using his signature drips, splashes, watermarks, and deep coloring, SO.P creates complex and primal compositions that draw the viewer into his fantastical world.

“Visions of Speed” – Be like a cheetah…trails of flames as you hit your stride…see yourself as a bullet…shot out into the sky…BE FASTER.