2015 Great American Brewers Dialogue

Details

Description

The 2015 Great American Brewers Dialogue focuses on how trademark disputes come about, how breweries can protect against trademark confusion, and what methods are available to breweries when disputes arise. It also covers common themes in logo disputes, how to use graphics to differentiate your products and insight as to how to alter images to find solutions.

Candace Moon, the Craft Beer Attorney, will help attendees understand the necessity of trademarks, how to apply for them and the complexities that surround them. She will discuss how disputes can arise and what they can mean to a brewery, as well as steps to help prevent long, expensive legal battles.

Martha Cecil-Few will address the aspects of graphics, logos and customer confusion, and present examples from her approximately 20 years or managing the trademarks portfolio used by The Hershey Company in over 150 countries around the world. (She may bring chocolates!)

Jason Gladfelter will speak about non-litigation methods to address trademark disputes, with mediation being the center piece. He will outline benefits of utilizing mediation, including affordability and timeliness. Mediation is often misunderstood and Jason will provide clarity.

The goal of this seminar is to enlighten breweries on the seriousness of trademarks, steps to pursue trademark approval, what constitutes trademark violation and confusion, and the methods available to address disputes appropriately, effectively and economically.