Facebook declared last night mid-day that it has started examining an simpler way to look at movie clips on its website. The new function will be moving out as a restricted analyze in the coming several weeks through its cellular phone applications, and continue to move out over time.

Once the new function strikes you, you will see that when you see videos clip pop-up in Information Nourish it’ll begin enjoying instantly. It’ll be quiet at first, and you can choose to turn on the audio, observe it in complete display or search previous it. It appears to be a lot like Vine…

From Facebook’s announcement:

“Today we’re starting to analyze an simpler way to look at movie clips on Facebook or myspace. Now when you see videos clip in Information Nourish, it comes to life and begins enjoying. Videos originally perform quietly, and if you want you can tap to perform with audio in complete display. Scroll previous if you do not want to look at.”

And here is videos clip of it in action:

It seems like the function will gradually lead to movie ads. Facebook or myspace says that originally, auto-playing movie clips will only be open to individuals (personal Facebook or myspace records or confirmed Pages) and bands/musicians. But it has plans to bring them to promoters.

Of course it does. That is how Facebook or myspace makes its money, right? Previously this week, Gloria White, the home of business functions for its Instagram arm declared that it organized to begin providing ads on the popular photo-sharing app within the next year.

And genuinely, I do not think quiet, auto-playing movie ads will have a huge effect on the service for me. As it is, I already search previous a lot of ‘try this new app or game today,’ and ‘so-and-so has finished a level in Sweets Crush’ content. What exactly is one more?

What do you think of auto-playing movie clips in your Information Feed?