Tag: Not Gonna Die

“Not Gonna Die” is the latest video from Atlantic/Word rock band, Skillet. The video, directed by Joey Papa and produced by Benjamin Kasica shows the Grammy-nominated group performing against a white background while a woman fights for her life in various scenes throughout the video. John Cooper, the lead singer of Skillet sings, “This is how it feels when you take your life back, this is how it feels when you fight back.”

“Not Gonna Die” follows previous singles “Rise,” “Sick of It,” and “American Noise” off the album “Rise,” that debuted at No. 4 on Billboard’s Top 200 Album Chart and at No. 1 on Billboard’s Rock Chart, Hard Rock Chart, and iTunes Rock Album Chart in June.

Since the album’s explosive debut, Skillet has toured non-stop on The Carnival of Madness Tour, an international tour with Nickelback, and has most recently been traveling on The Roadshow Tour that continues through February 16th.

Skillet was also nominated for “Rock Album of the Year” in Loudwire’s 3rd Annual Music Awards!

Over the course of the past few years, GRAMMY nominated and platinum selling rock band Skillet has sold more than two million units in the U.S. alone, racked up more than 150 million YouTube views and amassed a diehard following (dubbed Panheads) whose members number over four million on Facebook alone. Their 2013 release RISE debuted at No. 4 on the Billboard 200, which led to a No. 1 radio hit for “American Noise” and “Sick Of It.” RISE also gave Skillet their late night television debut on CONAN. RISE follows the band’s 2009 blockbuster, Awake, which was recently certified platinum for sales in excess of one million copies in the U.S and debuted at No. 2 on the Billboard 200. In addition, the record hit No. 1 on the iTunes Top Albums Chart, garnered three Billboard Music Awards and spawned four hit singles including the No. 1 Active Rock smash and gold-certified “Awake & Alive,” the gold-certified “Hero,” “It’s Not Me It’s You” and the platinum-certified “Monster.” “Monster” lived up to its name, selling more than a million copies and hitting Top 5 at Active Rock radio (the first in a string of multiple Top 5 active rock hits), while its companion video has generated over 47 million YouTube views. Skillet was the only active rock band to achieve RIAA Platinum Certification in 2012, and was one of only three rock bands (the other two being Mumford & Sons and The Black Keys) to strike platinum in 2012. Skillet is made up of John Cooper, Korey Cooper, Jen Ledger and Seth Morrison.