Training and Workshops

We can work with your organization to create a customized training program that is both educational and entertaining.

Over the past six years, our President, Darin Reffitt, has spoken at the national level on a number of topics, ranging from Social Media and Social Selling to Networking and Personal Branding. In 2016 and 2017, these programs have been expanded to include interactive content and workbooks that keep listeners engaged and which become an action plan to implement following the session.

We're now pleased to make those programs available to corporations and businesses nationwide.

Contact us today to learn more about any of the following training programs:

Breaking the Ice: Practical Strategies for Networking Success™. Based on an interactive workshop delivered at a national conference in 2015 & 2016, this program goes beyond the reasons why networking is important and focuses instead on how to network successfully both in-person and online. Topic areas include: preparing for, attending, and following up at networking events, including how to read a room to determine the best group or groups to join and extricating yourself from a bad conversation; maximizing your LinkedIn opportunities, including creating a killer profile and optimizing your limited group memberships; and, things to avoid at all costs both online and off.

Personal Branding: Market Yourself for Career Success™. This workshop explores the many various aspects of a personal brand, and how those facets may enhance or limit ones career. It starts by defining branding and the value of a personal brand, and continues with a self-analysis of how one is currently perceived. From there, we move into defining the brand we want, and the elements we need to take into account as we develop a personal brand development plan for the future. Topics covered include the elements of a brand, our personal brand attributes, branding ourselves online, and methods for getting our friends, family, and colleagues to be part of our journey and become our active brand advocates.

Driving Growth via Social Selling™. This program is focused on developing your sales & marketing teams to go beyond cold calling and inbound sales efforts by leveraging the power of social media to drive opportunities. With Forrester reporting that 59% of buyers prefer to do their research online instead of interacting with a salesperson, our sales teams need to focus more than ever before on being seen as a source of knowledge and problem-solving instead of pushing product. Customized to your customer base and industry, this workshop explores how sales and marketing teams can leverage social media, blogging, and online forums to create a reputation and following online that positions them as thought leaders and as a source of expertise in your field or industry.

Find, Leverage, and Maximize Your Social Persona™. This workshop begins with an analysis of an individual's ability and willingness to engage on social media for both professional and personal use, as well as the benefits that he or she could be realizing via various social platforms. A self-assessment enables participants to identify with one of seven "Social Personas" which then guide the remainder of the program. Each of the major social media platforms is covered—Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Tumblr included—in addition to providing general strategies for engaging across smaller and emerging platforms to maximize the desired benefits and minimize the risks. It concludes with a live demo of how to create and use lists/filters and how to set and update the privacy settings on the major social media channels. Best of all, we'll incorporate your company's social media policy into the program so your employees know exactly what is allowed and what is off-limits when it comes to engaging online.

All programs can be customized to your industry and needs—we can even combine programs together to enable your team to get the maximum benefit from our materials and expertise.

Training and Workshops

Training and Workshops

We can work with your organization to create a customized training program that is both educational and entertaining.

Over the past six years, our President, Darin Reffitt, has spoken at the national level on a number of topics, ranging from Social Media and Social Selling to Networking and Personal Branding. In 2016 and 2017, these programs have been expanded to include interactive content and workbooks that keep listeners engaged and become an action plan to implement following the session.

We're now pleased to make those programs available to corporations and businesses nationwide.

Contact us today to learn more about any of the following training programs:

Breaking the Ice: Practical Strategies for Networking Success™. Based on an interactive workshop delivered at a national conference in 2015 & 2016, this program goes beyond the reasons why networking is important and focuses instead on how to network successfully both in-person and online. Topic areas include: preparing for, attending, and following up at networking events, including how to read a room to determine the best group or groups to join and extricating yourself from a bad conversation; maximizing your LinkedIn opportunities, including creating a killer profile and optimizing your limited group memberships; and, things to avoid at all costs both online and off.

Personal Branding: Market Yourself for Career Success™. This workshop explores the many various aspects of a personal brand, and how those facets may enhance or limit ones career. It starts by defining branding and the value of a personal brand, and continues with a self-analysis of how one is currently perceived. From there, we move into defining the brand we want, and the elements we need to take into account as we develop a personal brand development plan for the future. Topics covered include the elements of a brand, our personal brand attributes, branding ourselves online, and methods for getting our friends, family, and colleagues to be part of our journey and become our active brand advocates.

Driving Growth via Social Selling™. This program is focused on developing your sales & marketing teams to go beyond cold calling and inbound sales efforts by leveraging the power of social media to drive opportunities. With Forrester reporting that 59% of buyers prefer to do their research online instead of interacting with a salesperson, our sales teams need to focus more than ever before on being seen as a source of knowledge and problem-solving instead of pushing product. Customized to your customer base and industry, this workshop explores how sales and marketing teams can leverage social media, blogging, and online forums to create a reputation and following online that positions them as thought leaders and as a source of expertise in your field or industry.

Find, Leverage, and Maximize Your Social Persona™. This workshop begins with an analysis of an individual's ability and willingness to engage on social media for both professional and personal use, as well as the benefits that he or she could be realizing via various social platforms. A self-assessment enables participants to identify with one of seven "Social Personas" which then guide the remainder of the program. Each of the major social media platforms is covered—Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Tumblr included—in addition to providing general strategies for engaging across smaller and emerging platforms to maximize the desired benefits and minimize the risks. It concludes with a live demo of how to create and use lists/filters and how to set and update the privacy settings on the major social media channels. Best of all, we'll incorporate your company's social media policy into the program so your employees know exactly what is allowed and what is off-limits when it comes to engaging online.

All programs can be customized to your industry and needs—we can even combine programs together to enable your team to get the maximum benefit from our materials and expertise.

Training and Workshops

We can work with your organization to create a customized training program that is both educational and entertaining.

Over the past six years, our President, Darin Reffitt, has spoken at the national level on a number of topics, ranging from Social Media and Social Selling to Networking and Personal Branding. In 2016 and 2017, these programs have been expanded to include interactive content and workbooks that keep listeners engaged and become an action plan to implement following the session.

We're now pleased to make those programs available to corporations and businesses nationwide.

Contact us today to learn more about any of the following training programs:

Breaking the Ice: Practical Strategies for Networking Success™. Based on an interactive workshop delivered at a national conference in 2015 & 2016, this program goes beyond the reasons why networking is important and focuses instead on how to network successfully both in-person and online. Topic areas include: preparing for, attending, and following up at networking events, including how to read a room to determine the best group or groups to join and extricating yourself from a bad conversation; maximizing your LinkedIn opportunities, including creating a killer profile and optimizing your limited group memberships; and, things to avoid at all costs both online and off.

Personal Branding: Market Yourself for Career Success™. This workshop explores the many various aspects of a personal brand, and how those facets may enhance or limit ones career. It starts by defining branding and the value of a personal brand, and continues with a self-analysis of how one is currently perceived. From there, we move into defining the brand we want, and the elements we need to take into account as we develop a personal brand development plan for the future. Topics covered include the elements of a brand, our personal brand attributes, branding ourselves online, and methods for getting our friends, family, and colleagues to be part of our journey and become our active brand advocates.

Driving Growth via Social Selling™. This program is focused on developing your sales & marketing teams to go beyond cold calling and inbound sales efforts by leveraging the power of social media to drive opportunities. With Forrester reporting that 59% of buyers prefer to do their research online instead of interacting with a salesperson, our sales teams need to focus more than ever before on being seen as a source of knowledge and problem-solving instead of pushing product. Customized to your customer base and industry, this workshop explores how sales and marketing teams can leverage social media, blogging, and online forums to create a reputation and following online that positions them as thought leaders and as a source of expertise in your field or industry.

Find, Leverage, and Maximize Your Social Persona™. This workshop begins with an analysis of an individual's ability and willingness to engage on social media for both professional and personal use, as well as the benefits that he or she could be realizing via various social platforms. A self-assessment enables participants to identify with one of seven "Social Personas" which then guide the remainder of the program. Each of the major social media platforms is covered—Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Tumblr included—in addition to providing general strategies for engaging across smaller and emerging platforms to maximize the desired benefits and minimize the risks. It concludes with a live demo of how to create and use lists/filters and how to set and update the privacy settings on the major social media channels. Best of all, we'll incorporate your company's social media policy into the program so your employees know exactly what is allowed and what is off-limits when it comes to engaging online.

All programs can be customized to your industry and needs—we can even combine programs together to enable your team to get the maximum benefit from our materials and expertise.