Doritos Locos Tacos Sales Pass $1 Billion

As of Saturday, Taco Bell has officially sold more than $1 billion worth of Doritos Locos Tacos, company spokesperson Ashley Sioson confirmed in an email to The Huffington Post on Wednesday.

The taco has been an enormous success story for Yum! Brands, which owns the chain. Taco Bell CEO Greg Creed in March described the rollout of the snack, which has reached near-cult status among the company’s fans, as “the biggest launch in Taco Bell history."

The company hired some 15,000 new employees last year in part to handle the growth that resulted from the snack’s enormous popularity, according to Creed.