On 'Duck Dynasty:' A call for GAF

February 19, 2014

Wayne, N.J.-based GAF, North America’s largest roofing manufacturer, will brush shoulders with the team from "Duck Dynasty," sort of.

The company’s national television commercial will air on the show Wednesday night. It will spotlight GAF Master Elite Contractors, as well as GAF Premier Roofing Dealers and Pro-Grade Master Distributors during the February 19th episode of the popular TV show, "Duck Dynasty."

“Airing this commercial builds not only the GAF brand but also the brands of our contractors and distributors,” explained Paul Bromfield, senior VP marketing and business development at GAF. “This truly demonstrates our commitment to investing in our brand for the benefit of our customers. Airing during a top show with such high viewership supports our position as the industry’s premium brand, helping our customers to create pull-through sales.”

Airing on A&E on Wednesdays at 10 p.m. EST, "Duck Dynasty" is a record-breaking reality show that follows the lives of the Robertson family, who run a family-operated duck call business, Duck Commander. The show has broken several ratings records -- last season’s premiere drew 11.8 million viewers, making "Duck Dynasty" the most-watched nonfiction cable series in history.