Janet Linton

In the next couple of years as new social media platforms emerge and organizations open more accounts, when do you make the decision to shut an account down? When resources are limited, we must analyze the effectiveness of our social media programs and put our time and effort into the accounts that best serve our audiences.
For NIDA, this meant merging our Drug Facts Facebook page into our main NIDA Facebook page, so we could better serve our social media followers and redirect our time into a more effective account.