Following the flattening of both the iOS software which powers iDevices and Jony Ive’s title (now shortened to SVP of Design), Apple seems adamant to remove shine and gloss across its marketing communications and visual communication channels.

A slight revamp of the online Apple Store for Father’s Day was obviously a sign of things to come as the company has now tweaked the appearance of a number of support pages on its website – again, adopting the simpler two-dimensional appearance reminiscent of iOS 7…

iDB, along with other publications, was tipped about the flattening of Apple’s Support web pages this morning.