The 27-year-old will showcase an enhanced ‘Miracle Solutions’ range and brand new fashion lines, which cater for women from A through to DD cups. The campaign will also coincide with the launch of Ultimo’s new website, and will be supported by robust marketing activity, say the brand.

Speaking about the new appointment, Michelle Mone OBE, founder of Ultimo, said: 'I’m delighted to announce that Abbey is the new face and body of Ultimo. She’s a modern beauty, feminine and fashion-forward, which perfectly reflects our forthcoming Spring/Summer collection.'

Speaking about her latest modelling gig, mother-of-one Abbey said: 'It’s really exciting to be part of such an established brand at such an exciting time. I absolutely love the Ultimo product – it’s so wearable and feels amazing on the body! I can’t wait until the Spring/Summer campaign is revealed next year, and to work with Michelle and her team.'

Ultimo’s heritage is built on enhancing the female form, with a specific focus on cleavage boosting and uplift. The brand’s very first design, the ‘OMG Plunge Bra’ with in-built silicone, was worn by Julia Roberts to create her cleavage in Erin Brockovich.

The Strictly Come Dancing final was an emotional one when model and TV presenter Abbey Clancy and her dance partner Aljaz Skorjanec were crowned the 11th winner of the popular dance show.

Six million people voted on the night and Abbey whooped with delight upon hearing the result and said, 'I just can't believe it. It's mad. My little girl will just love this. I'm so shocked.'

As her husband Peter Crouch was seen cheering Abbey on from the audience, the WAG continued: 'It was awesome having Peter in the audience. He played today and he scored and so did my brother and to have them here was just incredible. I had an angel looking down on me today.'

Her dance partner Aljaz added: 'I can't believe it. What a journey, I can only thank you, [Abbey], you've been incredible.'