Targeting Causes Bullseyes or Black Eyes

Digital display media is a popular channel for marketing brands. We often equate the term to website banner ads, but it also includes video ads, social media ads, audio ads via music sites and apps, in-app ads, search engine marketing and more. It seems like there is always something new under the digital media moniker. Most often, though, discussions center around best practices for banner design, messaging or placements. These are important factors in a successful media campaign, but digital media targeting can make or break a campaign. It’s crucial in ways many people do not realize, plus it affects every form of digital media marketing. Read more

Last week, I went to the iMedia Breakthrough Summit in Santa Barbara, California, where we discussed the Future of Content, Publishing & Media Buying. All jokes about beautiful weather and scenic locations aside, the conference was some serious business and drew marketing folks from all over the world. Here were the key takeaways that will affect your business as we move into 2017 and beyond. Read more