How ShaneLaPan started their logo design journey

Company name

Overview

We are an established financial planning company based in Arizona. We're looking to grow, so we require a complete re-branding including name, logo, and website.

Our culture is based on trust. Our clients are long term - we're not in this for a quick buck. We want our clients to grow with us, as a trusted ally.

Tell us a bit about who you are and the people you reach

We target most of our efforts towards entrepreneurs/business owners, and those with portfolios 6 figures and above.

Requirements

We would like to include the following guidelines for creating the logo:

Classic Looking & Classy - able to stand the test of time.
Vivid colors
If possible, include a tree somehow. This is symbolic of the growth and long-term strategy with our clients. Feel free to improvise here - we're not committed to a tree, it's just an idea. Any other symbolic references to trustworthiness and long term growth are openly encouraged.