Apple brand value beats Google as it tops $153 billion

Apple has just surpassed Google as the world’s most valued brand as the Cupertino-based company reached $153 in terms of brand value. Google, on the other hand, slipped to $111.5 billion followed by IBM and McDonald’s. Apple has largely been helped by its iPhone and iPad devices, along with the new iMac computer that launched very recently.

Customer satisfaction rates for the iPhone and iPad have remained consistently high, and Apple’s reputation hinges on that as it delivers elegant hardware and software solutions for both its Mac and iOS users.

Bloomberg reports:

“It’s clear that every single Apple employee, from Steve Jobs and Tim Cook to the summer interns, see protecting and nurturing that brand as a top priority,” Millward Brown Chief Executive Officer Eileen Campbell wrote in the report. “Tablet computing also drove value growth not just for Apple, but also for the providers who support yet another networked device.”

Evidently, Steve Jobs’ health and absence from the company hasn’t caused it to slow down at all. Perhaps this growth and continued excellence is just a sign that without Jobs, Apple will continue to be the innovator that it always has been.