To further expand their gaming capabilities, Tencent is in the process of building an e-sports town in China

Unlike western social networks such as Facebook, WeChat generates revenue from paid digital content services like live streams, virtual items, music and video rather than just ads. Tencent does run ads on its other platforms, like Tencent News and Tencent video. It is the 3rd largest ad platform in China, with only Baidu and Taobao ahead.