Elements

Five Skills You Need to Curate Standout Content

Some 27 million pieces of content are shared each day, according to a study by Nielson and AOL. And that was in 2011!

All this content flying around demonstrates the (true) clichés that content is king and distribution is queen. However, in the attention economy, actually getting your content noticed is what makes you belle of the ball.

At a time when marketers are challenged to furnish steady streams of engaging ideas and content, curating other people's content is an effective content marketing tool. Nevertheless, curation merely shifts the challenge to "How do I identify and curate valuable content?"