Archive for December, 2006

Someone called my cellphone from the 04 area code, which is Northern Israel. An elderly-sounding man spoke:

— “Hello! Are you Amir?”

— “Yes.”

— “Hello! This is Moshe! Do you know Moshe?”

— “No, i don’t think so…”

— “I am Moshe!”

— “I see …”

— “I am Moshe! I am Moshe, G.’s father.”

OK, i do know G., whose full name shall remain private.

— “Oh, hello. It’s good to talk to you.”

— “How are you?”

— “I’m fine, thanks.”

— “Can you help me?”

— “Ehh … I hope that i can. How can i help you?”

— “The remotes … they don’t work. We need to change them. Can you change them?”

— “What??”

— “The remotes, they don’t work.”

— “The TV remote controls??”

— “Yes, remotes for TV. They don’t work. They told us that we have to change them in the post office, but we have to pay 35 shekels. I want you to change them.”

— “But …”

— “… And also, we weren’t at home for two months, when the war was going on, and we didn’t watch TV, so we don’t want to pay for that time.”

— “Eh … you are talking about cable or satellite TV, right?”

— “What? We need to change the remote controls, they don’t work, can you change them?”

— “OK, let me understand – you have a problem with the remote controls for your satellite TV?”

— “What satellite? I don’t have satellite, i have YES.”

YES is the only satellite TV company in Israel. This conversation shows that they have a very strong brand – people know that they have YES, and some of them don’t even realize that it has something to do with satellites and dishes and all that. YES also do business with the company in which i work. I guess that’s the reason G. or his father Moshe made some connection between me and the problems with their satellite TV. Or maybe not …

— “Sorry, Moshe, i think that you are confused – you see, i work in a company that is related to the television business, but i can’t help you with the problems that you have with YES. You need to talk to YES.”