EnterPlicityさんの印刷物・パッケージデザインコンペについて

会社名

EnterPlicity

概要

A little bit about us...we develop a project management software system for the mid-market called EnterPlicity. By "mid-market", we mean a system with more functionality than a low-end system (such as Basecamp), but without the complexities, cost, and implementation times of high-end systems.

EnterPlicity is built with a great deal of flexibility, hence the phrase "Share Everything." Literally, an organization can define its screens, reports, dashboards, which features it will use, data tables, etc. There is a lot of built-in flexibility.

We like to engage with our prospective clients to learn their needs, processes, objectives, and problems so that together we can use EnterPlicity as a platform to solve those problems and meet their objectives.

Our central themes are listed on the website - namely the ability to share everything, and the ability for mid-market companies to do four functions well - extend project management tools to everyone, share project information with anyone, automate key processes, and analyze data.

This project is to design a single page advertisement that will appear in Enterprise Technology Magazine.

Tell us a bit about who you are and the people you reach

This print ad will be displayed in Enterprise Technology Magazine - http://www.globaletm.com. Hence, the target audience is IT - IT Managers, Directors, and CIO's. These are IT folks who will either have a need for project management software for their own IT projects, or for non-IT users in their organization.

必要条件

There are two objectives and two messages we have for this ad as follows. The objectives are to develop name recognition and to produce visitors to our website.

Prospective clients usually need to implement more than one system to do the four things that EnterPlicity can do in one (see website) - at least not without breaking the bank. Many clients are currently struggling with existing tools that do not fit the bill (such as spreadsheets). So a primary benefit is the ability to easily do all of these things in one system.

That gets into the two messages that we would like to get across in the ad: first, about using EnterPlicity as a very flexible solution to do all these things in one system, and second, we would like to interject the fact that EnterPlicity can be used with Sharepoint. Many companies already have and use Sharepoint. So for example, "here is a complete project information system where you can share everything about your projects in one system - EnterPlicity", "or you cannot intertwine EnterPlicity with your Sharepoint installation to share all of your project management specific information within your Sharepoint portal."

There needs to be a clear call to action - aka visit this website. We may have a custom url specifically for the ad.