Published: June 14, 2013 at 5:01 pm

Facebook Inc (NASDAQ:FB), among all the tech companies out there that hold press events announcing new products or services, seems to be the best one at keeping secrets. Virtually every tech company at the very least leaves a hint about something that is going to be announced – or in many cases, they don’t reject any “leaked” photos of devices or information about certain services before they are revealed officially.

We hear a lot of Apple Inc. (NASDAQ:AAPL) products before they are released; Nokia Corporation (ADR) (NYSE:NOK) has been almost shameless in their “leaks” of photos of new devices; and even Google Inc (NASDAQ:GOOG) gets tracked down for its new devices. Each of these companies have sites dedicated to rumors and news about the company, products, patents and services, but even Facebook Inc (NASDAQ:FB) can keep some things away from its fanboy sites. We had not read of any upcoming launch event, but the invitation is out there.

Facebook Inc (NASDAQ:FB) mailed out an invitation – yes, you know, mail? With a stamp and an envelope? – to members of the media inviting them to “have coffee” with Facebook Thursday morning, June 20, here the company will announce the result of “a small team … working on a big idea.” Now, from what we have seen so far across the blogosphere, it seems that many did not see this coming, and have very little idea what this “big idea” might be. The only note is to invite media to learn about “a new product.”

“New product” doesn’t always mean a hit for Facebook Inc (NASDAQ:FB). While Graph Search is showing to be a huge Big Data find for marketers, Facebook Home appears to be a dud, and now the rollout of hashtag search features coming out this week, were this new product and “big idea” will lead Facebook remains to be seen. At the very east, it sure seems to be one of those secrets that is a rare, true secret in the tech world.

What do you think? Are you intrigued by what Facebook Inc (NASDAQ:FB) might have in store? Do you have an educated guess as to what this “big idea” just might be? Give us your feedback in the comments section below.

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