The British singer revealed in 2006 by the English version of the X Factor is collaborating with the ethic cosmetics brand The Body Shop, for a range of makeup, available from 26 March 2013. Named “Cruelty Free” (which means “Cruelty-Free” in reference to the commitment of the trademark against animal testing), the collection will feature bold, shiny lip gloss, shimmer palette and fragrance designed by the singer.

A partnership that welcomes the young woman who is a strict vegetarian and a campaigner for animals rights.
“I’m passionate about beauty and I’m all about animal rights,”
she explains in an interview with WWD. She added, “As a result, I’m really conscious of where the products that I use come from. The Body Shop sells cruelty free, ethical products containing amazing Community Fair Trade ingredients. The collaboration is a natural fit!”