MIDAS means: (Μίδας) In Greek mythology, this is the name of a king of Phrygia famous for his Midas touch. After entertaining the drunken Silenus for eleven days, Midas returned him to Dionysos who offered him his choice of anything he wanted. Midas asked to have everything he touched turned to gold. His wish was granted and Midas rejoiced, but not for long, for even his food and drink turned to gold before reaching his mouth. He prayed to Dionysos who took pity on him and gave him instructions for removing the cursed blessing. The name Midas is said to be Phrygian, and of unknown etymology. It might share the same origin as Hebrew Midrash, MIDAS means "to repeat," especially in order to make an impression on the mind. Midrash refers to the methods used (including repetition) in Old Testament stories for fixing morals in the mind. Midrash derives from the word midah/middah ("action, measure, rule"), the plural of which is midos ("actions of man," or "rulers of man" especially of man's traits; hence "personality traits." Midos is the ruler of our personality and behavior; it determines what is the central focus of our mind which affects all of our actions and thoughts. Midas was ruled by negative midos, bad traits; he was self-focused and acted rashly, making a bad choice, when offered anything he wanted.