Officer Goodboy

New Zealand takes biosecurity very seriously. That’s because our economy relies on agricultural and horticultural production and because our relative isolation from other continents has kept us free from some pests and diseases.

One of the best parts of coming home from overseas is heading into the baggage area and seeing the Ministry of Primary Industries’ (MPI, for short) detector dogs doing their job. Usually Beagles, but sometimes other breeds, these dogs are focused on sniffing your bags to see if they contain any at-risk items.

Last year, MPI created a commercial using Officer Goodboy to explain the entry procedures into New Zealand. A very good use of dogs in advertising.