Milton Ruffin

Strangely, HoJo's roots trace back to a small, orange-roofed soda fountain in Massachusetts, circa 1925. It was there that Howard Johnson invented a secret formuSla for the most delicious chocolate and vanilla ice cream ever. The ice cream became so popular and demand grew so much that Johnson had to open more stores and share his creation with the world. Thus, HoJo helped pioneer the franchise business model.