You should now see the Privacy Settings management screen where there are four privacy options set out in the same way as they are on your PlayStation.

Select who you would like to be able to see your personal information and PSN activity, or who can and cannot find you or send you messages.

Note: If you are a master account holder you cannot set parental controls on your associated sub accounts to limit the options listed above. Privacy Settings can only be changed through the sub account itself.