Transsion Holdings brings its smartphone brand ‘Tecno’ to India

Chinese handset maker Transsion Holdings will be introducing its smartphone brand ‘Tecno’ in India this month intensifying the competition.

“India is our top priority market across the group and the 58 countries that we operate in, including Middle East and Africa,” Transsion Holdings Vice President Arif Chowdhury told PTI. Apart from this he told that the company is examining prospects of setting up local manufacturing and a research and development team.

India has seen Chinese mobile phone brands like Lenovo, Vivo and Oppo taking over the market the market and gain market share. With a new player coming in, competition in the multi- billion Indian handset market is set to intensify further.

According to IDC, “25.8 million smartphones were shipped to India in October-December quarter of 2016. Of this, the share of China-based vendors stood at 46 per cent.”Transsion’s ‘itel’ brand stood at the second spot in the overall mobile phone market in the last quarter of 2016.

“We will launch four smartphones – i3, i3 Pro, i5 and i5 Pro in the Indian market and then, our flagship in May, in the Rs 8,000-15,000 price range,” Chowdhury said.

All devices except for the entry-level model are expected to come with a fingerprint scanner and improved selfie technology with front and back LED flashes.