9 Content Creation Rules for Your YouTube Channel

Beth Worthy

8/1/2017

YouTube channels are great for showcasing your talents or spreading your message to the masses. The following rules will help you create content for your channel that not only draws people in but keeps them interested in what you've got to say.

9 Things to Include in Your YouTube Content Strategy

Edit As Needed

When recording you are bound to make mistakes or have pauses and distractions you don't want to include. Edit them out. A short, well-edited video is much better than a longer one that is boring and full of errors. Make your edits as seamless as possible for a higher quality, more fluid video.

Be Inspired

Watch other videos and learn new techniques from videographers who have years of experience. You can learn to incorporate some of their tips and tricks into your creations giving them an edge that others may not have. Lighting, sound effects, and props are just a few of the things to look for when watching other people's videos. Take their ideas and change them up so they are uniquely your own.

Any Project Size, At Your Deadline.

Simplicity At Its Best

Simple is always better. Crowding your video with a lot of extra elements can detract from what you are trying to accomplish. Establish your goals and head straight for them. Don't take detours that take the focus off of what you want to say.

Post Frequently

If you want to maintain your audience's interest, post frequently and on a regular basis. When your audience knows your schedule and when you are most likely to post, they will return again and again to see what you have to share. If you don't want to post every day, post once or twice a week. Keep to a schedule and your audience will be ready when you choose to air your next one.

Transcribe each of your videos so you can use captions if you need to. You can either create a script and read it as you're recording, or you can watch your video when you're finished and transcribe it. If you need to use a caption at any point, all you have to do is add it to the recording.

Remember SEO

Depending on your goals and the topic you're discussing, SEO can be a valuable tool. Although many people only associate SEO with written material, it's also beneficial for videos as well. Know your keywords and use them often during the video. Include them in both the title and the description so your video will get hits that way as well.

Expect Criticism

Be prepared for criticism. Not everyone will like you or what you have to say. Don't stress over it. For every person who has an issue with you, you will find someone else who absolutely raves about what you have to say. Embrace your critics. By reading what they have to say, you might pick up on a few clues as to how you can improve your channel.

Socialize

Unless you let people know what you're doing, you won't have a very large audience. The best way to widen your audience is to socialize. Share your channel on social media. Link all of your accounts so that whenever you post on YouTube, it will be shared on Facebook, Twitter and any other social media site you have an account with.

Use Quality Equipment

If you want to produce a quality video, you need to use quality equipment. The better your video looks and sounds, the more likely your audience is to stay interested. Even today's smart phones take high-resolution videos. Take the time to run your video through a few filters to sharpen your images and fine tune your sound. If you plan on making money with your videos, invest in quality equipment. You won't be sorry and the videos will speak for themselves.

If you want to attract and build an audience, you need to maintain certain habits. Although it may take a while, your audience will grow. Don't get discouraged when the numbers remain low for your first few months. The key is nurturing your channel and letting it take off at its own speed. The more active and effective you are, the faster your channel will grow.

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Beth Worthy

Beth Worthy is the Director of Operations for GMR Transcription Services, Inc an Orange County, California based company that has been providing accurate and affordable transcription services since 2004. She has enjoyed success at GMR for almost ten years now and has helped the company grow. Within two years of Beth managing GMR Transcription, it had doubled in sales and was named one of the OC Business Journal’s fastest-growing private companies. Outside of work, she likes spending time with her husband and two kids.