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1. How much is a Google top ranking worth?

High
rankings on Google can make the
difference between an extremely
successful online business and
a total failure. The position
of your website in Google's search
results can make or break your
business.

But how much exactly is a top ranking on Google worth? What can a top ranking on Google do for your business?

Paid search results are worth $37.7 million per day

Google published its earnings last month. Google-owned sites (i.e. mainly the search results) generated revenues of $3.40 billion in the first quarter of 2008 (that's about $37.7 million per day).

Advertisers wouldn't pay Google so much money if they didn't profit from it. The dollar amount indicates how much it is worth to be listed on Google's first result page. And these numbers only represent the value of the paid search results.

Listings in the natural search results are worth even more

An iProspect study showed that 60.5 percent of Google, Yahoo!, MSN and AOL users selected a natural (unpaid) search result over paid search result as the most relevant on a sample query. 60.8 percent of Yahoo! and 72.3 percent of Google search engine users chose a natural search result as the most relevant

That means that you will get many more clicks with an natural search engine listing than with a paid listing.

In addition, studies by Enquiro and iProspect revealed that 60.5% to 70.0% of users trust organic results while only 30% to 39.5% of users trust paid results.

In late 2007, information about an internal Google tool that assigned dollar values to the search results leaked:

It turned out that the Google tool was used by members of the AdWords sales team to help prioritize new customer acquisition.

Natural results deliver a higher return-on-investment

As you can see above, a listing in the natural search results is worth much more than a listing in the paid results:

web surfers click natural search results much more often

web surfers trust natural search results more

Although natural search results generate the most amount of targeted high quality traffic, there is still a great deal of companies that continue to spend their entire marketing budgets on pay per click advertising instead of investing in natural search engine optimization.

Optimizing your websites for high rankings in Google's natural search results provides a much better return-on-investment than pay per click ads. The value of a listing in the natural search results quickly pays for the investment you have to make in natural search engine optimization.

The risk-free solution:

We want to make it as risk-free as possible for you to get natural search
engine rankings. That's why we offer our top
10 rankings or money back guarantee.

Last Tuesday, Google displayed three values below some AdWords ads: "Pscore", "mCPC" and "thresh". Google confirmed that these values are related to the position of the ads but they didn't explain details.

"With the new security feature — slated to take effect Tuesday — people who search the Internet using Yahoo will see a red exclamation point and a warning next to links McAfee has identified as serving dangerous downloads or using visitors' e-mail addresses to send out spam."

"We'd like to introduce Google TV Ads, a flexible, all-digital system for easily and efficiently buying more accountable and measurable TV advertising. The program, which has been an invitation-only beta test since June 2007, is now available to all US-based advertisers."

"There is every reason to believe marketing will go through a similar transition, but the principles of marketing--which are around storytelling, entertainment, targeting and selling--will be augmented by analytical tools."

"With Microsoft now walking away from its unsolicited bid for Yahoo, new details are emerging as to just how bizarre these negotiations -- or lack thereof -- have been since Microsoft first made the deal public three months ago."

"I have been using IBP for about a month and one of my keywords is on the first page of Google. I am very impressed with the way IBP has made it easier to request backlinks."Evangeline Samuel, www.PuppyDazzles.com

Share your success story with us

Let us know how IBP has helped you to improve your website and we might publish your success story with a link to your website in this newsletter. The more detailed your story is, the better.