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Monthly Archives: April 2011

I remember when I was a kid and I saw my father reading the news every morning, before he goes to work. He used to read the local newspaper (“La Capital” de Mar del Plata”) and the national Newspaper (“La Nacion” in Argentina). Also I remember that he checked in his personal agenda, all the things that he had planned for that day, before he went to run his construction company. He had everything in order, in the correct place, he was a civil engineering. If I speak about my father, I can write forever, I miss him very much. But let’s back to the point about the information received every day.

Now a days, we have TOO many sources of information, as it was predicted by Marshal McLuhan, we don’t have too much time to digest all this information, from the TV, Newspaper, Web, etc. But if we just focus on the web, even tough there, we also have too many sources. We have to check:

Work email

Personal emails (in my case I have accounts at Hotmail and Gmail for different purposes)

Facebook

LinkedIn updates

Twitter

Newspaper (in my case I check the Australian newspaper and the Argentinian newspaper)

Some blogs and or news related to our profession, etc.

etc.

So, how we can do that? I checked a way to have a “dashboard” to put everything in only one place, so then I have a high level overview of “what happens” today. One solution could be to have several tabs or windows in your internet browser to cover all these websites. I’ve also tried iGoogle, and Hootsuite, but the best one that I found is Netvibes (http://www.netvibes.com).

The three most popular content marketing channels are e-newsletters (62%), print magazines (61%) and social media (49%). (Source)

At a corporate level, companies are most likely to be using Facebook (68%), followed by Twitter (55%), LinkedIn (43%) and YouTube (42%) (Source)

46% of companies currently have a formalised social media policy, whilst 27% have informal guidelines. (Source)

84% of companies think it is important to monitor what is said online about their brand, but only 1 in 5 have invested in tools to do this, with a further 29% planning to do so in the coming year (Source)

B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. (Source)

Twitter is the most popular social media platform. More Fortune 100 companies are using Twitter than any other social media platform, according to the study. 77% of companies have accounts, up from 65% last year. (Source)

Companies are interacting more on Twitter. Last year, the Burson-Marsteller study noted that while Fortune 100 companies are using Twitter, they’re mostly broadcasting their messages. This year, the companies are engaging with stakeholders. The study found that 67% of Fortune 100 Twitter accounts are using the @ mention to communicate with people on the social network, and there was a substantial increase (78%) in the number of retweets from these accounts. (Source)

Fortune 100 companies have more Twitter followers. The average number of followers per account increased 241%. (Source)

Facebook use has increased by 13%. And the number of “likes” on these Facebook pages increased by 115%. (Source)

During the average 20-minute period in 2010, there were: 1,587,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted. (AllFacebook.com)

Companies are giving their stakeholders a voice on Facebook. Nearly 75% of Fortune 100 companies let people post comments on their Facebook walls. Among U.S. companies, 72% with Facebook pages responded to people on the wall. (Source)

More companies are using “all four” social media platforms. This year, 25% of Fortune 100 companies have Twitter, Facebook, and YouTube accounts, and maintain a blog. Last year, it was 20%. (Source)

Asian companies are helping fuel the increase in social media. The study said there was a 6% increase in Fortune 100 companies using at least one social media platform. Among Asian companies the increase amounted to 34%. (Source)

36 percent of Fortune 100 companies maintain blogs, the average number of blogs per company increased 63 percent. (Source)

A friend of mine create a simple, but really good android application.
This simple application allows you to update your twitter status talking instead of typing. After the text is recognise you can amend the text before uploading to your twitter status.
Search for twitalk in your Android market, and start to use it.
Or go Appbrain to download the app, I hope that is useful for you and you will help my friend as well. Spread the word.

I downloaded Layar in my iPhone, and the idea is great.
You can see the world with your iPhone (like when you take a photo), and different things could appear in your mobile screen.
You can play, you can see more information in a museum, etc, depending on which layer you use at the moment, or you can virtually walking on the Layar office.
Have a try to download this application in your iPhone or Android. (Layar)

Another interesting idea. http://stocktwits.com/scutrera
StockTwits is a social, stock micro-blogging service. StockTwits is an open, community-powered idea and information service for investments. Users can eavesdrop on traders and investors, or contribute to the conversation and build their reputation as savvy market wizards. The service takes financial related data and structures it by stock, user, reputation, etc.

A very simple idea, which is working quite well. There are still many ideas to imagine, create and discover in this new world.

Social media is all about what’s going on right now. Twitter asks, “What’s happening?” when it prompts you to update. But a new service called Memolane promises to feed your nostalgia by tapping your social media history.
Memolane enables you to create a graphic online album of all your postings on a timeline. It can include content from Twitter, Facebook, Flickr, YouTube, Last.fm, Vimeo, Foursquare and other social media outlets.
I will share my online history for a days for the public, then I will close to only my friends. Have a look at: