About this project

$7,164

212

I'm a simple man who loves a good burger and fries. From that humble beginning, I started That Burger Tent as a pop up burger stand on the streets of Brooklyn. After two seasons of outdoor burger madness, I moved from the streets, dropped the Tent and became That Burger - serving up delicious burgers, fries, tater tots and wings inside of Billy Hurricanes and Idle Hands Bar in the East Village.

Once I started cooking every day, adding amazing sauces to the menu became the next step. That Bourbon Ketchup was the first of the many tasty specialty sauces. After perfecting the recipe over a few months and having many satisfied customers demand some of the sauce for themselves, I've decided to expand 'That' empire and am finally launching That Sauce Company to bring the sauce to your home.

While many of my sauces (such as Red Island Sauce, Cowboys from Hell Sauce, Crabby Mayo, That Spicy Bourbon Ketchup, and more) have gotten rave reviews, That Bourbon Ketchup has always been the first choice to bring to the masses. With your help, this dream can become reality.

On the right hand side, you'll see all the options you have to help me reach my goal. Choose what reward you'd like and get some of the first real bottles of That Bourbon Ketchup. As a special additional reward, I will be hand writing numbers on the first batch of That Bourbon Ketchup (ie, bottle 1 of 500, etc). Not only are you getting amazing ketchup, but also a collectors item that will surely be worth millions of dollars (or at least whatever the going rate of bottle recycling is) in the future.

I sincerely appreciate everyone who takes the time to read this, donates, thinks about donating, or has a dream about bourbon, ketchup, or burgers at night because of this. I cannot thank everyone enough for the support I've already had in making That Burger a reality - now its time for That Sauce Company to join the team.

I'll be updating the site throughout the process and answering any questions you have. Again, thank you very much.

Dan Petersen

Owner/Chef, That Burger & That Sauce Company

Risks and challenges

There are many risks/challenges when it comes to making a successful sauce.

First is simply taste. Anyone who has had That Bourbon Ketchup will tell you how great it is and the demand to have this in their own kitchens was what drove the bottling of That Bourbon Ketchup in the first place.

Second is ensuring that the sauce is shelf stable and able to be sold. I've already perfected the recipe and have the Scheduled Process (basically, how you need to make the sauce to ensure stability) approved.

Third is bottling/packaging the product. I am currently working with a bottler and label maker to ensure That Bourbon Ketchup will look and taste amazing - from the day its made to the day you pop the bottle open.

The last real challenge surrounds selling the product. With a burger shop open 7 days a week and a website that will be made soon, I plan to have That Bourbon Ketchup available for my customers to purchase at all times. Moving forward, I hope to introduce our ketchup to other bourbon bars/restaurants and - down the line - plan to eventually have it on a store shelf near you!

If you have any other questions about That Sauce Company or That Bourbon Ketchup, please let me know! You can leave a comment here or email me personally at petersen45@gmail.com.

Kickstarter is not a store.

Pledge $75 or more
About $75

The Sauce-tradamus:
Be a part of the future of That Sauce Company with the 'Sauce-tradamus' reward. You get all of the rewards in the $50 package PLUS 3 bottles from future sauce bottlings. If you choose this reward, we will keep you up to date on any future bottlings of That Bourbon Ketchup or additional sauces that may be added to That Sauce Company's product line in the future.

Kickstarter is not a store.

Pledge $125 or more
About $125

With this reward, you get everything in the 'Sauce-tradamus' package, plus an invite (with a guest) to our Launch Party in NYC which will include an open bar, mini burgers, tater tots and, of course, lots of tasty That Bourbon Ketchup to feast on!

Kickstarter is not a store.

Pledge $500 or more
About $500

Private Home Burger Feast (version 1): With this reward, you get everything in the 'Sauce-tradamus' package, plus home delivery of your first sauce package (within 200 miles of NYC) and a private burger feast for up to 10 people.

Kickstarter is not a store.

Pledge $1,000 or more
About $1,000

Private Home Burger Feast: With this reward, you get everything in the 'Sauce-tradamus' package, plus home delivery of your first sauce package (within 200 miles of NYC) and a private burger feast for up to 25 people.