Article

Drive Revenue with a Community Built for Commerce

by Stephen Hamrick | SAPinsider, Volume 17, Issue 1

January 4, 2016

Consider this familiar scenario: A consumer needs to purchase an item, but before doing so, wants to conduct proper research. This leads him or her to an external website to read reviews and related questions about the product. But what if an ecommerce site could integrate a community-style online experience directly into the website? Hear how SAP Jam Communities keeps viewers on the product page with customer reviews, questions and answers, and suggested products that will enable a smooth buying journey —and keep them coming back for more.

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