BBCW grows kids' business

BBC Worldwide has secured a development deal with Star Farm Productions for an innovative new fantasy property.

The deal for Kaimira encompasses investment in TV, MMOG and other media.

Gill Pritchard (pictured), BBC Worldwide's director of children's, said: "Kaimira represents everything we want to be part of in our growth strategy in the children's business here at Worldwide. The development deal we have agreed with Star Farm allows us to collaborate in a 360-degree approach to the creative and business strategy of Kaimira, including the development of TV, web, gaming and feature film."

Kaimira's launch will begin in the summer with Walker Books and Candlewick Press releasing Book One: The Sky Village in the UK, US, South Africa, New Zealand and Australia.

Star Farm is planning to develop a website where fans will be able to decode mysteries highlighted in the book.