September 23, 2013

Judy Ann Santos - Agoncillo is one of the finest young actresses of her generation, well known for many movies and television shows, successfully established her place in show business. She also appeared on television commercials of various products, and she chooses her endorsements well to preserve her good public image. "Juday" as she is called by most people close to her including her fans, is really enjoying real-life role as mother to Yohan and Lucho, and wife to TV host and actor Ryan Agoncillo.

And presently, Judy Ann finds comfort of home with Champion Fabri-con. Champion Detergent, currently one of the leading detergent brands in the country, has reached another milestone in its commitment to offer meaningful quality products to Filipino consumers with the release of its CHAMPION FABRI-CON – Liquid Fabric Conditioner with Freshness Capsules. And very much timely as Peerless Products Manufacturing Corporation, the company behind the Champion brand, is celebrating its 50th Anniversary since its founding in 1963. This new product continues the company’s 50-year tradition of excellence in all its products.

I have attended press conference for Judy Ann this afternoon, September 23 held at Paranaque Function Rooms of Shangri-La Hotel in Makati City. It was a light afternoon and during an intimate luncheon with friends from print, online and television media, the endorser gamely showed off her newfound love to the newest addition to the roster of premier quality products of Champion.

And who better to help launch this latest fabric conditioner product than the Philippines’ primetime television and film queen Ms. Judy Ann Santos. “It was a natural decision for me to join the Champion family. The same reason, my husband (Ryan Agoncillo) agreed to do it, it really is the virtue of the brand’s integrity that made me say yes to it,” says the newest face of Champion Fabri-Con. “When we talk about Champion, it’s all about high quality. It’s about top-of-the-line ingredients, which is also true for this new product with its quality fragrance oils that release a fresh and airy fragrance throughout the day. And that’s what I love about it.”

Champion Fabri-Con provides an elegant, well-balanced and sophisticated profile of fragrance—one that comes from all-quality ingredients and that reminds us of the comfort of home.

“I use it everywhere, and I always get wonderful end-results. Aside from softening, it also leaves this powdery fresh scent in all my fabrics – whether it’s home linens like blankets and curtains, or the clothes of my loved ones.”

“That’s the power of Champion Fabri-Con. It makes you feel right at home,” she ends with a smile.