Vivo | Jogue Junto

Vivo has launched 2 new TV spots to support Brazil’s national soccer team that will play the world cup. Both films are starred by the young striker Gabriel Jesus, who’s sponsored by the brand.

The first spot, “My way”, shows the story behind “Hello mother”, a famous goal celebration of Gabriel Jesus. The real mother of the player also appears on the film.

The second one, “Pelé & Gabriel” is co-starred by Pelé, the Brazilian king of soccer. In 2018, Gabriel is making his debut in the world cup, exactly 60 years after Pelé made his. In the film, Pelé passes along all his wisdom not just do the young striker but to all Brazilians, as the conversation ends up being transmitted to all people.

The campaign #joguejunto (something like “play together”) was created for Vivo by Y&R São Paulo. More work will be released until the end of the world cup.