Why should I avoid individually targeting too many users?

March 15, 2019 21:07

Individually targeting users increases the size of the payload fetched by the SDK when initializing, and the memory footprint of the SDK.

A better strategy would be to assign a custom attribute to the users who should receive the feature flag and then set up the targeting rules to serve the flag to users who have that attribute. This allows you to target groups of users without increasing the size of the payload.