The New Yorker takes a wry look at the cultural perspectives embedded in information design

When you sign up online for Skywards, which is the frequent-flier program of Emirates, the international airline of the United Arab Emirates, you enter your name, address, passport number, and other information, and you select an honorific for yourself from a drop-down list. A few of the choices, in addition to the standard Mr, Mrs, Ms, Miss, and Dr, are: Admiral, Air Comm, Air Marshal, Al-Haj (denoting a Muslim who has made a pilgrimage to Mecca), Archbishop, Archdeacon, Baron, Baroness, Colonel, Commander, Corporal, Count, Countess, Dame, Deacon, Deaconess, Deshamanya (a title conferred on eminent Sri Lankans), Dowager (for a British widow whose social status derives from that of her late husband, properly used in combination with a second honorific, such as Duchess), Duchess, Duke, Earl, Father, Frau, General, Governor, HRH, Hon, Hon Lady, Hon Professor, JP (justice of the peace?), Judge, Khun (the Thai all-purpose honorific, used for both men and women), L Cpl, Lt, Lt Cmdr, Lt Col, Lt Gen, Midshipman, Mlle, Monsieur, Monsignor, Mother, Pastor, Petty Officer, Professor, Senor, Senora, Senorita, Sgt, Sgt Mjr, Shaikha (for a female shaikh, or sheikh), Sheikh, Shriman (an Indian honorific, for one blessed by Lakshmi, the Hindu goddess of wealth, wisdom, luck, and other.