growing obsession among parents to capture their kids' every move. Every move and share it online. Abc's bianna golodryga has our story. Reporter: Every outfit, hair-do, first day of school. All captured for the world to see, via instagram. For some moms, posting on the popular social media site has become their ultimate window to the world. To the point of obsession. People have play groups they go to. I have instagram. Reporter: Lauren hartman of portland, oregon, is a sthome mom to 20-month-old fern. She posts on instagram daily. But not just spontaneous moments. She wants the world to see her daughter at her best. You want your life perceived in a certain way. Reporter: After posting, lauren relishes the comments section and the likes she receives. You're addicted to the affirmation. Reporter: A mom outside of chicago describes herself as an instagram junkie. I'm not sure why I'm doing it so much. Reporter: Even kids themselves have become digital celebrities. 5-year-old alonzo mateo, whose mom dresses him in tailored jackets and glasses, was named instagram's style icon. And has 50,000 followers. It's about the mom. It's about what their perception to be. What they are saying about themselves through their children. Reporter: And with the focus on creating a well-choreographed digital story, moms can feel inadequate when things aren't that rosie. It's really withilters and cropped out and caught at just the right moment. Smile. I know there are naysayers that say by the time young children grow up, all of these things that are shared online will negatively impact how they are received. But a blog is really a love letter to my children. Reporter: Albeit, a love letter photoshopped to perfection. For "good morning america," bianna golodryga, abc news, new york. Now, let's bring in parenting expert, dr. Logue levkoff for her thoughts. Everyone thinks we deserve the attention. But we're manufacturing our reality. We're only putting out the good stuff. We're not showing the images of us falling apart in the morning when we told our kids to get dressed for the 250th time. It's fairly unauthentic. I want to say quickly, i don't know why this has to be a mom thing. It's a dad thing. I'm just as guilty. The gender specific -- you know, it doesn't make any sense to me. It's every individual thing. I have friends who don't have kids. And they post every moment of everything. And you know, we make a joke. Look, here's a glamour selfie. But the parents are being criticized, men and women, mothers and fathers for doing this. And the kids are putting everything online. Is it because it's not their choice? It's definitely not their choice. But I want to focus on the fact it's consent. We want to get kids to speak up in all aspects. We should be asking the people that we're posting about, if it's okay with them, too. We don't do that. How do we expect a teenager to not know the post a picture of themselves and a partner later on. Is it long-term effects? We don't know the long-term effects, except for the fact we have a new generation who constantly need attention and commentary, which ain't so healthy. What's the sign that they've gone over the line? When people say how many -- and you friends check out and write sarcastic comments or ignore you altogether. Is there a mantra to have at home when you know it's right to put the picture out or not? I ask myself two questions. Why am I doing this? Is it for me or the greater good? And who cares? Great questions. Good thoughts. Dr. Logan levkoff, great advice. Some of the things we should think about before we send. Simmering now on the "heat

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