RESOURCESSolutionsPROBLEMSIDEASMUST GO AND THROW OUT GARBAGEAGAINBut in shop, use credit cardSECRETS?PUBLIC SECRETCompetitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustmentfrom WikipediaPORTFOLIOfor CustomersLocation of offices, plants, and online presencesHistory – key personalities, dates, events, and trendsOwnership, corporate governance, and organizational structurePROFILESWHAT THEY DO RIGHT AND I DO WRONGRECOMMENDED PIN: 0THAT YOUR NEIGHBOUR KNOWS THAT YOU FEED HIS DOG....Sometimes you might find out too much...It's all starts with thinkingUSE SYMBOLS