Rapper Sido in the house

The "German Unity Day" was not a normal holiday for the rapper Sido. On October 3rd he shot the cover for his new album "30-11-80" on the premises of the Malzfabrik instead.

The team around Sido started at the Fight Club 2 of the Alte Mälzerei in the early morning hours and later moved on to the Kastenfabrik and Fight Club 1. The Malzfabrik tenant New Wave Kreativmanufaktur had already transformed the space into some sort of light chamber of horrors in the days ahead and thus created the right atmosphere. Hundreds of LED fluorescent tubes formed the Sido logo next to the skull that now graces the album cover. This background setting was perfectly captured by photographer Murat Aslan.

We are looking forward to the accompanying video, which you will find here>> shortly. Until then we marvel at the creepy lit cover and on November 29th we listen to the new songs from the album “30-11-80” produced by Universal Music.