Sophie Sweerts

When engineering a successful product or brand launch, perception is everything. Heavyweight social media overlords Brian Solis and Chris Brogan have suggested that a brand is simply a mental creation to help users differentiate between one product or company and another. Ultimately it’s a culmination of shared experiences. When you consider that the past five…

By Sophie Sweerts It’s hard to move inside from the sunny roof terrace of the new London office of AMC, especially now spring has sprung. We are moments from Buckingham Palace, the Houses of Parliament and the London Eye. You can find us at 4-12 Regent Street. It’s the perfect place for the new Acceleris London…