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How to rank on Amazon

We are new to amazon. When i was creating a listing, there are alot of fields you can type your keywords in, and each field you can type up to 2000 letters. I have also seen people built up a really long title. So what is amazon looking at?

"In the Search Terms fields, sellers are given the opportunity to provide 5 key terms or phrases. More often than not, sellers choose words that already appear in their Title, Brand and Manufacturer fields. This is not necessary. Amazon’s system automatically includes Title, Brand and Manufacturer when determining search relevancy.

Instead, come up with new and inventive words that relate to the product at hand."

So having the title keywords will do no good? Would it rank better if we put the same anchor texts in keywords and the title?

Optimize things for search the same as Google, but with added info. For example, instead of just saying "iPhone 5 case," try using something product-specific, like, "natural cherry wood iphone 5 case."

Quality of info, categorization,and images is very important to Amazon, so don't cut corners. Beyond that, definitely get into Amazon's ad service to display your products. Just speaking from my/our experiences, this has helped a lot! After all of that, it comes down to user trust, etc. Think like a shopper. What do you want to see? Cost savings. High-quality imagery and information. Lots of reviews. LOTS of positive reviews.

Leave a printed card in every box you ship to customers asking for reviews with a short url pointing to the appropriate product review page.

Set up a dynamic email response to automatically send 10 days after shipping the product (after the sale, after the customer receives the product, whatever you want) asking the customer to leave a review on the product and your store/company.

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