Taking some tips from Supreme, Selfridges has built an in-store skate bowl at its London flagship as part of its menswear section refurbishments.

“The Bowl”, which is now the UK’s only free indoor wooden skate bowl, is part of Selfridges push towards more streetwear-inspired pieces. According to reports, the store sold 80% more men’s t-shirts in the first half of 2018 compared to the first half of 2017, suggesting its customers are moving towards more casual pieces.

The bowl is located in a corner of the store overlooking Oxford Street and Duke Street and will also offer lessons from £20 per hour.