Smart, creative and decisive, I help companies become more visible online. Like a CMO who likes to get her hands dirty, I can support a team or work alone. My superpower? It's SEO-based content that's well written, tightly targeted and measurable.

PASSIONATE STRATEGIST

FOR SEO & CONTENT MARKETING

Marketing in the cloud can be overwhelming. Where do we focus our efforts? How do we find the right audience? What are they looking for? Can we measure the ROI? I bring a decisive, experienced approach to the process.

RESPECTEDAUTHOR

2x AWARD-WINNING BOOK

My first book, Above The Noise: Creating Trust, Value & Reputation Online Using Digital PR (Motivational Press), won a 2017 Book Excellence Award and a 2017 Nonfiction Book Award. I'm an expert in my field with a strong reputation who can walk the talk.

UNDIVIDEDATTENTION

100% ME, ZERO OUTSOURCING

I never take on more than three retainer clients at any given time--two if I'm working on a book--ensuring each one gets the full attention they deserve. I also complete all work personally, so you never pay for interns or mid-level account executives.

Digital Marketing Services in Arizona

Search Engine Optimization

What good is a fantastic article or website if it isn’t found by the right target audience?

SEO best practices are wrapped into everything I do, whether it’s a blog post, a website page, an infographic or a social media post.

I go the extra mile to understand what keywords are most used by your target audience, and craft content to match. This ensures you’re visible in ways that matter, not obscure searches that can’t drive significant volume to your website.

Content Marketing

I don’t just write content; I hand-craft articles specifically targeted to your customer’s needs and questions, while positioning your product or service to be the right answer.

I pull them to your website with SEO, then use content to improve conversion and lead generation.

Blogging at least once per week is included in every retainer I offer. Learn more here.

Public Relations

Nothing helps you land guest blog posts and press coverage on notable online publications like solid media pitching skills. It builds backlinks in a natural way, too. I know how to find opportunities and I know how to land them, thanks to 25 years of public relations experience and top-notch pitching experience. Learn more here.

WordPress Website Development

It’s tough to master blogging and on-page SEO if you don’t know WordPress. I developed this website personally, and it’s a great example of my work.

If you have a programmer, I play nice with others, but I’m comfortable working in your website on my own, or creating a new site as a strong foundation before we begin building your online presence. Learn more here.

Who are you? Why should anyone care?

Brand identity, market positioning and a compelling message are the foundation cornerstones of an online presence. Driving traffic and having people read content makes zero difference if it doesn’t speak to them, and match up your products or services with what they’re looking for.

Understanding these three areas are the reason some agencies fall flat in their efforts to grow online visibility for their client.

I get it, and will make sure these are in place before we begin our SEO, content marketing, public relations and website efforts.

Social Media

Social media is an important part of my approach, and included in the work I do for every client.

If I’m creating content, you can assume it will have a social media element to promote it. New content or a press release? It’s automatically shared on the appropriate social media platform, no need to ask. Need an engagement strategy or creative ideas to grow your visibility? I’m on it.

Just don’t ask me for a prescheduled calendar of posts. I’ll be the first to tell you it won’t work. Learn more here.

Other skills

What do my clients value the most? I’m a generalist.

While search engine optimization, content marketing, public relations and WordPress are a few strong areas, I’m able to manage your online reviews, create a local SEO presence using Google products, create a strong social media strategy and help you learn to engage, ensure leadership teams shine on LinkedIn and land print editorial opportunities as easily as online.

Let’s talk in person about why this matters.

Who I work with

I specialize in digital marketing to grow website traffic and build online visibility, taking only 2-3 clients on a retainer basis at any given time.

If you’re looking for non-digital tactics, such as media outreach or print advertising—or need support for a short-term PR or social media campaign, or distribution of a single press release—then I’m not a good fit. I also do not offer media relations, advertising or social media services on a stand-alone basis, although they may be integrated into a larger, more comprehensive digital retainer.

In keeping with the quality of my work, 25+ years of marketing experience and status as award-winning author, my fees are in line with top quality agencies, not freelance pricing.

Self-funded startups, entrepreneurs and small businesses who can’t afford a fairly large monthly retainer on a long-term basis are typically not a good fit for my services.

(WORTH NOTING: I typically have a wait list. Please be aware that a signed contract is required to hold the next available opening. Project work (such as a content strategy, on-page SEO or a website refresh – my most common projects) is accepted on a space available basis; contact me if you’d like to discuss potential timing.)

READY TO

LEARN MORE ABOUT ME?

Click on any colored icon above to explore that service a bit deeper, use a contact button at the top of the page to give me a call or send an email, take a quick look at my blog to see how I think, stalk me here on LinkedIn, or head over to the home page to fill out a form so I can look at your online presence before I call you.