Staples selects Tilson for back-to-school PR

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BOCA RATON, Fla. Staples announced that it has selected Tilson Communications to lead its back-to-school public relations program for the third consecutive year.

"Tilson continues to deliver high-level, impactful campaigns for Staples," said Paul Capelli, VP Staples public relations. "We've been working with Tilson for more than six years on various PR efforts, and we are looking forward to another stellar year for back-to-school."

Acornerstone of the national multi-layered back-to-school campaign is the annual Staples/Do Something 101 School Supply Drive, for which Tilson will help execute with strategic communications, community outreach and media relations, the company reported.