Julius “Dr. J” Erving partnered with Anthem Media Group today as a wise investor and electric brand ambassador for FNTSY Sports Network and RotoExperts. The NBA Hall of Fame legend comes in as a shareholder and business asset whose role is to assist with strategic growth and company operations. The Sports Techie community blog has utmost respect for the “The Doctor” ever since I pretended to be him while playing dunk hoops on the playground and nerf basketball with my brothers and friends. This breaking sports technology news adds more credibility to the fast growing fantasy sports Industry as an investment winner.

rotoeXperts.com, the mark of fantasy Xcellence.

Dr. J Enterprises Joins Anthem Media Group
The financial goal of the arrangement is for Dr. J to help with distribution and build awareness for the brands, while opening the door and helping to close strategic partnerships with various sport leagues, marketing agencies, advertisers and publishers. Fantasy Sports is a multi-billion dollar sports tech driven Industry.

“I am looking forward to helping Anthem grow its media brands,” said Mr. Erving. “Fantasy sports has become so mainstream and such a regular part of the daily conversation that I believe we can have tremendous success expanding the network. In addition, the growing interest in combat sports from boxing to mixed martial arts augurs well for the success of Fight Network.”

The Dr. J Enterprises team of experts will work together with Anthem’s top tier of fantasy sports-centric assets in New York, FNTSY Sports Network and RotoExperts.com, to drive both companies towards evolving into content leaders and household names to fans around the nation and world.

“As we continue to grow, we’re proud to welcome such a renowned and respected member of the sports and business world to our team,” said Leonard Asper, CEO of Anthem Media Group Inc. “Julius’ work as a player and goodwill ambassador for basketball are well documented, but his work helping identify and grow emerging businesses is just as impressive, and we think his level of expertise on both fronts will be invaluable.”

In March of 2014, FNTSY Sports Network launched and has become the world’s first-ever television network specifically targeted 24/7 towards 40 million people who love to play fantasy sports annually and on a daily basis. FNTSY features live studio programming, call-in shows, panels, celebrity and expert drafts, reality programming and on-site commentary from sports venues, as well as short-form programming from the experts around the country.

“We are thrilled to be working with Mr. Erving and his team on building out the FNTSY Sports Network and all of the Anthem properties,” said Louis Maione, Chief Strategy Officer for FNTSY Sports Network. “This will allow us to build meaningful partnerships across a wide spectrum of the media and sports industries.”

Dr. J
Erving won three NBA championships with the Philadelphia 76ers, an impressive four MVP awards and earned three scoring titles. His slam dunk from the free throw line in Slam Dunk contests showed off his amazing vertical jump, large hands and genius creativity. The Doctor was named to the NBA’s 50th Anniversary All-Time team and inducted into the Basketball Hall of Fame in 1993.

His savvy on the court was matched with his polished skills as a spokesman and negotiator when he helped legitimize the now-defunct American Basketball Association (ABA) and its subsequent merger with the National Basketball Association (NBA) after the 1976 season.

Barry Bookhard, COO of Dr. J Enterprises, also said: “For over 40 years, we have built a vast array of relationships with sports leagues, major brands and traditional and new media companies all of which we are excited to leverage to help make this partnership a great success.”

In March of 2014, FNTSY Sports Network launched and has become the world’s first-ever television network specifically targeted 24/7 towards 40 million people who love to engage and play fantasy sports annually and on a daily basis.

About Anthem Media Group Inc.
Anthem Media Group Inc. is a global leader in operating targeted specialty television channels on linear, digital and mobile platforms with offices and studios in New York, Toronto and Los Angeles. In addition to FNTSYSports Network, Anthem’s portfolio includes RotoExperts.com, a leader in fantasy sports content, Fight Network, the world’s premier combat sports channel now broadcasting in the U.S., Canada and over 30 other countries, as well as significant ownership interest in Pursuit Channel, one of the top outdoor channels in the U.S. available in over 40 million homes. Anthem also owns SportsGrid.com, a leader in general sports entertainment commentary.

About Dr. J Enterprises:
Dr. J Enterprises is engaged in the ownership, business development, commercial utilization, merchandising, television, film, video, Internet and philanthropic involvement of the Julius Erving brand. Dating back to 1979, Erving’s past affiliations have generated close to $2.5 billion in revenues and brand value for high-profile clientele.

Sports Techie, Witout a doubt, Dr J has been one of my personal sports heros and a bonafide superstar to many a fan growing up during his era as the dominant player and product endorsement machine. He was fun to watch play, emulate on the court and use in video games.

The Anthem Media Group business plan is to carve a large niche out of the huge fantasy sports world pie. Adding The Doctor to the team gives them a celebrity once on par with Michael Jordan and LeBron James.

Generating revenue is the name of the game for any for profit business. Figuring out how to get the millions of players who enjoy playing fantasy basketball, football, soccer, hockey, baseball, racing, and other sports, to pony up disposable income is obviously the key to a successful path for a fantasy sports company.

FanDuel and DraftKings both raised significant amounts on investment money and are currently spending huge amounts of capital on advertising, perhaps you have seen or heard their commercials and adverts shown during sports television and radio broadcasts on your HDTV or smartphone. Something tells me we should see Dr. J’s face coming soon on TV and mobile devices as the new pitchman for Anthem Media Group.

Glad to see the Dr. J back on his financial feet, more professional athletes need to learn from his past mistakes and never give up attitude, I know I have.

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