6 tips for putting together the perfect elevator pitch By Elizabeth Schulze

At last week’s Slush conference in Helsinki, Finland, entrepreneurs from early-stage startups to large tech companies agreed the minute-long “elevator pitch” is crucial for getting an investor’s attention.

“We talk about how we’re going to solve a problem, make a lot of money and mitigate risk,” said Viola Llewellyn, co-founder and president of Ovamba Solutions, a financial technology (fintech) company focused on providing short-term capital to small and medium enterprises in Africa.

Llewellyn said she reworked her company’s pitch to focus on what investors want, like growth and risk protection. She said it’s important to highlight why your company is a unique solution to an investor’s problem.