Hooray For Earth Quick Links

Hooray For Earth originate from Boston, but the quintet now base themselves in New York. Their debut album 'True Loves' was released in 2011 and saw them get airplay in the UK on Radio 1's playlist, but it was not the launch pad to stardom that would have been hoped for. Now they return with their second full-length release, 'Racy'.

Despite being based in NYC, any assumption that HFE are aligned to recent successes from the area are wide of the mark - there is no attempt to ride on the coattails of the likes of The Strokes or Interpol. The focus here is on distorted, electro-rock riffs, though the opening 'Hey' is something of a curveball that misses the target. 'Keys' bounces along nicely enough, while 'Say Enough' chimes brightly with a heavily synthesised soundscape. The title track is an intriguing indie-ballad that burns slowly but satisfyingly. There is a dark undertone that carries into the atmosphere of 'Last, First' which is then lifted into a feeling of optimism. It results in a varied listen even within the confines of a single track, though this is not to suggest this is mind-blowing material. Indeed, it actually results in momentum being created and lost in fairly equal measure. With that in mind, it is a relief that 'Happening' has a more conventional arrangement and is all the better for it, as a solid rock and roll number. More like this and the result would have been a much more accessible release, instead of something which at times gets too disjointed when you're on the verge of being charmed.

'Under a world of sound' just seems like a meaningless lyric on the surface of title track, 'True Loves.' But it's an important phrase, serving to sum up the implanted roots of Hooray For Earth's core sound. The band have looked and embraced everywhere to capture a unique noise for them to stand by. Neil Heroux may be the innovation behind this band; he wrote, recorded and produced this full-length record. But his band mates have given Hooray the live sound simulation that they are made for. Their live shows are very driven, having seen them support Alex Clare at XOYO last year; they bring bliss to the room. It's good to see they've made this clear in their studio sound.

Hooray For Earth's new single, True Loves, is the lead single taken from their forthcoming abum of the same name, which will be released on February 27th, 2012. The single was released on November 7th on Memphis Industries.