Ad of the Day: Grey Poupon

Of all the branded efforts around gay pride in this historic week, this one from Grey Poupon and agency Crispin Porter + Bogusky is perhaps the best.

A clever take on a classic advertisement, rendered artfully and in the brand voice—with eminent good taste and a minimum of fuss. From idea to execution, it couldn't be much better. "June is National Pride month," says copy next to the photo on the Kraft brand's Facebook wall. "Though the festivities technically only last a month, we recommend celebrating all year—because Pride and good taste never go out of season."

The post has almost 20,000 likes. And while the predictable flame wars have broken out in the comments, Grey Poupon seems unperturbed. And that kind of confidence from major brands around LGBT issues is as big a change as any from years ago.

CP+B, of course, has been rejuvenating the Grey Poupon brand for some time, creating fun new work including an amusing sequel to its most famous commercial.

Of all the branded efforts around gay pride in this historic week, this one from Grey Poupon and agency Crispin Porter + Bogusky is perhaps the best.

A clever take on a classic advertisement, rendered artfully and in the brand voice—with eminent good taste and a minimum of fuss. From idea to execution, it couldn't be much better. "June is National Pride month," says copy next to the photo on the Kraft brand's Facebook wall. "Though the festivities technically only last a month, we recommend celebrating all year—because Pride and good taste never go out of season."

The post has almost 20,000 likes. And while the predictable flame wars have broken out in the comments, Grey Poupon seems unperturbed. And that kind of confidence from major brands around LGBT issues is as big a change as any from years ago.

CP+B, of course, has been rejuvenating the Grey Poupon brand for some time, creating fun new work including an amusing sequel to its most famous commercial.