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What is Donor Journey Management?

Donor Journey Management applies two fundamental principles of the for-profit world to fundraising acquisition and retention:

Higher Lifetime Value

A long-term donor is more valuable than a one-time donor.

Smarter Engagement

It costs less to keep a current donor than to acquire a new one.

When you deliver a rewarding and personalized experience over time to the people in your giving universe, you create greater value in the relationship (retention) and increase the return on your investment (cost of acquisition).

Modern fundraising technology should make that easier. That's why we created the first integrated fundraising technology platform with products and solutions that help you do both.

How can we help you?

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CharityEngine products

Whether you need an out-of-the-box fundraising system or custom solutions to solve particular needs, we make it easier to manage your donors' relationships with your organization.

All-in-one Fundraising

Everything you need for online and offline fundraising, communications, and donor management in a single platform.