Bostick to Sponsor Celtic League

News that cider duty will soon increase by a whopping 10% above inflation has provoked Magners Ltd to default on its sponsorship agreement with the Celtic League with immediate effect. “Our fermented apple squelch has gone up-market now,” burped a spokesman. “We can now consider ourselves a high-brand, prestige drink like…AfterShock.”

“We are proud to announce a new sponsorship package with Bostick, the leading brand for teenage solvent abuse,” boasted Jeremy So-and-so, Celtic League person. “Rugby is family entertainment after all. In any case, we were suffering with the negative connotations of our previous partnership with an alcoholic drinks business, especially one where it can now cost upwards of a fiver to get off your face.”