1. Application funnel

How to Use the Application funnel in Your Business

Selling as an author/speaker/coach/consultant: use this funnel to sell high-ticket and high-touch coaching. I’d begin by placing a success story on the first page, then asking them to apply on the next page. This would be the default backend funnel after every mid-tier funnel.

E-commerce: I’d use the Application funnel to get people to purchase my more exclusive high-end products. I’d do a demo video of the new product. And then have them apply to get on a waiting list to have the ability to buy in the future.

B2B Business-to-Business:I’d send potential sponsors to an Application Funnel which results in a phone call. The first Reverse Squeeze page would highlight the success of other companies we have gotten results for in the past.

Affiliate Marketing: use this funnel to make people apply to join my team. This would let them know how serious my team is, but also add exclusivity. The funnel would result in a phone call with the 4-Question Close.

Professional service: use this funnel for existing customers to apply for special continuity-based pricing. If they apply, make it through the qualifications. And added to continuity with my business, then they get special pricing and coupons.Retail / Brick & Mortar Business…: use this funnel for new and existing customers to apply for high-discount holiday tickets. If they’re accepted, they’ll get huge discounts and offers during holiday shopping seasons delivered to their email or door.

Do you want to learn more how to create application funnel? Check full post about application funnel here

2 Ask Campaign

How to Use the Ask Campaign funnel in Your Business

Selling as an author/speaker/coach/consultant: I’d use this funnel before even starting a new product idea. First, I’d ask what people are struggling with or what their top questions are, and use that to create my next product

E-commerce: I’d ask people to answer my survey in return for a coupon. I’d then use their feedback to know how to better sell the product in the future.

B2B Business-to-Business:I’d ask people what their #1 issues are related to what I can offer them, and then use that information to create a custom presentation that resolves all of their concerns and sells my product.

Affiliate Marketing: I’d run the ask campaign to see what people are struggling with most, create an info product answering the questions, and then use that report for lead generation to build my team

Professional service: I’d run the Ask Funnel to my existing customers to find out what other products and services I should create to help serve them more.

Retail / Brick & Mortar Business…: I’d run an Ask campaign to people in my local area to figure out what they are looking for from my type of company, and then I would create a front end offer to sell based on the feedback to get people into my business.

3 Auto Webinar

How to Use the Autowebinar funnel in Your Business

Selling as an author/speaker/coach/consultant: use the Webinar Funnel to sell my mid-priced info product.

E-commerce: I’d bundle together several of my items to sell at a discount during a webinar

B2B Business-to-Business:Rather than calling it a “Webinar,” I’d call it a “Product Demo” and use the webinar funnel to show off my product or services to potential, high-end buyers.

Affiliate Marketing: I’d use the webinar funnel to close people on my MLM’s product or services at a bundled price and, during checkout, have the option for people to join auto-ship at an event bigger discount.

Professional service: I’d use this funnel to sell my services on a recurring basis at a discount. I’d tell my customers the “event” is coming up and ask them to fll out a “survey” about their biggest challenges with my industry. The webinar would be sure to hit their collective challenges

4. Bridge Funnel

How to Use the Bridge funnel in Your Business

Selling as an author/speaker/coach/consultant: If I was selling to cold traffic who didn’t understand exactly who I am or what I did, I’d get them to opt-in for their main result they desire, and then on the bridge page have a video explaining how they can get that result through what I offer.

E-commerce: I’d target ads at people who are trying to solve a certain problem. After they optin, I’d do a demo to create a bridge between what they want and how my product can give that to them and then bridge them into my funnel to get a special offer.

B2B Business-to-Business: just like the other industries, I’d see what result they want, and create the bridge funnel to connect what they want with what I have to offer.

Affiliate Marketing: I’d target ads at people who are looking for the result that my company’s product can give them (like weight loss, or more energy). On the bridge page, I’d show how my product does that and then forward them to the corporate website through my link.

Professional service: I’d use this funnel to reach out to cold-traffic who aren’t aware of the industry I’m in or the problem I solve, bridge the gap, and then send them to funnel to make an appointment.

Retail / Brick & Mortar Business…: I’d use this funnel to bridge the gap between what they want, and how my company can get them there quickly.

Do you want to learn more how to create Bridge funnel? Check full post about Bridge funnel here

5. Cancellation

How to Use the Cancellation funnel in Your Business

Selling as an author/speaker/coach/consultant: I’d use the cancellation funnel if someone was trying to cancel or refund one of my info products or cancel a membership site.

E-commerce: I’d target ads at people who are trying to solve a certain problem. After they opt-in, I’d do a demo to create a bridge between what they want and how my product can give that to them and then bridge them into my funnel to get a special offer.

B2B Business-to-Business: I’d use the cancellation funnel to show my customer what the other, very expensive and time-consuming options are if they cancel. Then, I’d apply a discount on their service for the next month

Affiliate Marketing: I would show those who were trying to cancel how close they already are to “gold” and remind them of all the work they’ve already done, which they’ll lose if they leave.

Professional service: I’d use this funnel to show customers how their results will change from the prolonged absence. Then, I’d give them a massive discount on their next service if they upgrade right now.Retail / Brick & Mortar Business…: I’d show customers the increased prices when they leave my rewards and membership club. I’d also show how much they’ve already saved in my program.

6. Daily Deal

How to Use the daily deal funnel in Your Business

Selling as an author/speaker/coach/consultant: I’d use the Daily Deal funnel to highlight one of my products each week or during special holidays and attach a big discount coupon on the Thank You page that they can share with their friends.

E-commerce: I’d use the Daily Deal funnel to highlight one of my products each week or during special holidays and attach a big discount coupon on the Thank You page that they can share with their friends.

B2B Business-to-Business: I’d take my most popular product or service and create a special discount offer for first-time customers. My Thank You page would include a way to schedule a phone call for one-on-one onboarding.

Affiliate Marketing: I’d use the Daily Deal Funnel to offer one of my bestselling products to first time customers and then ask them to share this offer with their friends on the Thank You Page. I’d use this funnel every time I needed new leads.

Professional service: I’d use the Daily Deal Funnel to steeply discount my most popular service and give buyers a walk-in coupon to share with their friends.

Retail / Brick & Mortar Business…: I’d study the best selling offers on Groupon and model one of those to create my offer, then run it as an evergreen offer for new customers only.

7. Hero Funnel

How to Use the hero funnel in Your Business

Selling as an author/speaker/coach/consultant: I would tell people my origin story, ask them to join my list and follow me on social media.

E-commerce: I would tell people my origin story, ask them to join my list and follow me on social media.

B2B Business-to-Business: I would tell people my origin story, ask them to join my list and follow me on social media.

Affiliate Marketing: I would tell people my origin story, ask them to join my list and follow me on social media.

Professional service: I would tell people my origin story, ask them to join my list and follow me on social media.Retail / Brick & Mortar Business…: I would tell people my origin story, ask them to join my list and follow me on social media.

8. HomePage

How to Use the homepage funnel in Your Business

Selling as an author/speaker/coach/consultant: I would use this funnel to highlight the story of my business and its birth. Then, I’d choose my most popular products to feature my company’s story.

E-commerce: I would use this funnel to show how my product is made and why it’s made differently. Then I’d put links, with coupons, to my product below the video.

B2B Business-to-Business: I’d use the Home Page Funnel to dive deep into my company’s history and the emotion behind why it was started. Then, I’d put my most popular products below.

Affiliate Marketing: I’d build a home page funnel for myself and for each person in my downline and tell the emotional story of the company with our distributor links at the bottom to buy the products.

Professional service: I’d take time to gather powerful testimonials of my customers on video and then tell the story of my company right afterward. Links below the video would include a coupon if they scheduled an appointment right there.Retail / Brick & Mortar Business…: I’d use this funnel to tell the story of my company and to feature all of our top selling products and services.

9. Invisible

Selling as an author/speaker/coach/consultant: I’d use this funnel to test and sell a new product to my existing customers.

E-commerce: I’d give a little of my product away for free if they register their seat for this free training, which they’ll only pay for if they liked it.

B2B Business-to-Business: I’d let my customers attend a “live, free training” when they get a free demo version of my product/service. They’d only begin paying for the product if they saw an increase to their bottom line.

Affiliate Marketing: I’d get customers on a free training which demo’s a new product, and they’d only pay if they liked the demo. If I was selling the business opportunity, I’d create a free training on the opportunity and they’d only pay (the same amount as it is to join the MLM) if they liked the training…

Professional service: I’d use this funnel to get people to attend an in-person special training with others, about my services, which they’d only pay for if they liked the training, and which would go towards the purchase of a bundle of my services offered only to them at the end.

Retail / Brick & Mortar Business…: I’d offer a bundle of my products at a steep discount but only if they attended my free training. They’d only pay if they liked it and it would go towards the purchase of my bundled-product offer.

10. Lead magnet Funnel

How to Use the lead magnet funnel in Your Business

Selling as an author/speaker/coach/consultant: I’d use this funnel to give away a free ebook teaching something awesome in exchange for their email address.

E-commerce: I’d use this funnel to give away a coupon in exchange for an email address.

B2B Business-to-Business: I’d use this funnel to give away a white-paper in exchange for contact information and personal follow-up.

Affiliate Marketing: I’d use this funnel to give an info product teaching how your product can solve a specifc problem.

Professional service: I’d use this funnel to give away a report in exchange for a name, email, and phone number.Retail / Brick & Mortar Business…: I’d use this funnel to give away a walk-in coupon in exchange for an email and phone number.

Do you want to learn more how to create Lead Magnet funnel? Check full post about Lead Magnet funnel here

11. Live demo

How to Use the live demo funnel in Your Business

Selling as an author/speaker/coach/consultant: I would create a live, weekly Q&A show built around the product. I’d have a link to purchase the product below but also any other relatable info products.

E-commerce: I’d take my most popular and my most profitable products and do live demonstrations of me using the product.

B2B Business-to-Business: I’d record my live Q&A shows and post them on the Live Demo Funnel with links to upgrade their service and even buy additional ones.

Affiliate Marketing: I’d create a fun and motivating show around my company’s product, which would first focus on selling the product. Yet, throughout the show, I’d let people know how they could join my team and make money doing what I was doing also.

Professional service: I’d create a weekly show talking about the service I provide, and then push those people to signup for my services.Retail / Brick & Mortar Business…: I’d take a mixture of my top selling products and show myself using them together. Then I’d have a link to buy the bundle below the live video.

Do you want to learn more about how to create Live demo funnel? Check full post about live demo funnel here

12. Membership

How to Use the membership funnel in Your Business

Selling as an author/speaker/coach/consultant: I’d create a membership site that I could drip access to my training each week and sell access to the membership site in the VSL.

E-commerce: I’d take my most popular physical products and create a membership training customers how to use it best. I then may give the product away for free when they join the membership site. Or give the membership site for free when they purchase the product.

B2B Business-to-Business: I would create an exclusive member’s area for high-end, potential or current clients to do custom onboarding for them. This would allow me to personalize the experience of each client.

Professional service: I’d create a high-end info product upsell to my professional service and deliver it in a member’s area.Retail / Brick & Mortar Business…: I’d offer a rewards club (like Costco or Sams Club) where people could get discounts on our products and sell it through the Video Sales Letter Page.

13. Product Launch

How to Use the Product launch funnel in Your Business

Selling as an author/speaker/coach/consultant: I’d use the Product Launch Funnel to build anticipation around a big new product I’ve been talking about for a while. But I’d only leave the cart open for a few days and close it when the seats are full.

E-commerce: I’d use this funnel to sell a big bundle of products at a discount and close the cart when I run out of inventory.

B2B Business-to-Business: I’d use this funnel to create a virtual event around the launch of a big new product or service and sell beta access for a few days. Then I’d close the cart down to give personalized attention to those who bought beta.

Affiliate Marketing: I’d use this funnel to either roll out a new product line to my downline, or sell access to joining my opportunity where they get more exclusive group training from me when they join during the open cart.

Professional service: I’d use this funnel during the holidays to launch a special, discounted bundle of my services and close the cart for everyone a day after the holiday was over.Retail / Brick & Mortar Business…: I’d create a special offer around the local holidays and send a launch sequence to my regular customers telling them when their “cart” will be open and close to buy.

14 Reverse Squeeze Page

How to Use the Reverse squeeze Page funnel in Your Business

Selling as an author/speaker/coach/consultant: I’d use this funnel to answer my dream customers biggest false belief with some free training before asking for their contact information.

E-commerce: I’d use this funnel to share a story of people using my product before asking for their email address so I could send them more information.

B2B Business-to-Business: I’d use this funnel to show product-demo videos to my dream customers before asking for their phone number or email to follow-up.

Affiliate Marketing: I’d use this funnel to demo my product, and then have them give me their email address to follow up with them later.

Professional service: I’d use this funnel to show a case study of my services before collecting a phone number and email to follow up.Retail / Brick & Mortar Business…: I’d use this funnel to tell the story about why I opened my store, and then get them to opt-in to get discounts and special offers.

15. Sales Letter

How to Use the sales letter funnel in Your Business

Selling as an author/speaker/coach/consultant: I’d use this funnel to sell an introductory product and tell the story of how I got into my industry. I’d upsell a higher-ticket info product. My downsell would be the same thing but with a payment plan.

E-commerce: I’d use this funnel to tell the story around a customer using my product or how / why we created it. My one-time-offers could include other complementary products and services.

B2B Business-to-Business: I’d use this funnel to tell the story of the founder and the early epiphanies and trials that were involved in the company’s main product or service and then sell that thing to them through the sales letter. I would then upsell them other complementary services.

Affiliate Marketing: I’d use this funnel to tell the story behind the main front-end product, and then make them a special offer in the letter. I could then possibly upsell other products in the product line or try to get them to become a distributor.

Professional service: I’d find out why people go to my competitors instead of me, then I’d write a story that included false beliefs potential customers have about my business. I’d offer my main service on the first page, a membership program as the upsell, and then a $10 coupon if they book their follow up session with me before they leave.Retail / Brick & Mortar Business…: With emotion, I’d brieﬂy write the story of why I got into my brick and mortar business and then create an offer for them. My upsells would include another higher ticket item, and the downsell would be a payment plan version of the same. My offer wall would include special walk-in coupons.

Do you want to learn more about how to create Sales Letter funnel? Check full post about Sales letter funnel here

16. Squeeze Page

How to Use the squeeze Page funnel in Your Business

Selling as an author/speaker/coach/consultant: I’d use this funnel if I had a good hook that someone would want to know, my headline is the hook, and after they give me their email address, I tell them the rest of the story on the next page.

E-commerce: I’d use this funnel introduce them to a weird new way to do something after they have given me their email address, I would show them how my product fulfills on that promise.

B2B Business-to-Business: I’d use this funnel to hook people with a power claim for a case study about what you can do for them, then on the Thank You Page show them the case study and push them into your next funnel.

Affiliate Marketing: I’d find the best hook for my product, and use that as the headline, and then get them to give you their email address to find out what the product is.

Professional service: I’d find my best hook, and use that for the headline to build curiosity and after they join the list, give them the rest of the story on the Thank You Page.Retail / Brick & Mortar Business…: I’d share a little-known fact about my company on the Squeeze Page and then reveal who you actually are on the Thank You Page.

Do you want to learn more how to create Squeeze page funnel? Check full post about Squeeze page funnel here

17. Storefront

How to Use the storefront funnel in Your Business

Selling as an author/speaker/coach/consultant: I would put all of my product images on the storefront page and then link back to their own individual funnels.

E-commerce: I would put all of my products. As well as bundle packs I might be offering, on the storefront funnel and then link back to each individual funnel.

B2B Business-to-Business: I’d use this funnel to hook people with a power claim for a case study about what you can do for them, then on the Thank You Page show them the case study and push them into your next funnel.

Affiliate Marketing: I’d take all of my products and services and put them on the Storefront funnel so I could point existing customers back to this page.

Professional service: I’d get images that represented my services or products and put them on the Storefront Funnel.Retail / Brick & Mortar Business…: I’d take my most popular products and put them on the storefront page.

18 Summit

How to Use the summit funnel in Your Business

Selling as an author/speaker/coach/consultant: I’d find all the top experts (authors, podcasters, speakers) in my industry and ask to interview them on my summit.

E-commerce: I’d find all the top product owners in my industry and ask to interview them on my summit.

B2B Business-to-Business: I would find all the top service providers in my industry and ask to interview them on my summit.

Affiliate Marketing: I would find all the top leaders in my company and ask to interview them on my summit.

Professional service: I would find all the top service providers in my industry and ask to interview them on my summit.Retail / Brick & Mortar Business…: I’d get all the local businesses around me, who had the customers. I wish I had, and I’d go create a summit where the community could learn from and hear about each of the local entrepreneurs.

20. SurveyHow to Use the survey funnel in Your Business

Selling as an author/speaker/coach/consultant: I’d use this funnel to figure out who the visitor is, or what they are interested in, and then direct them to the funnel that sells that thing

E-commerce: I’d use this funnel to figure out who the visitor is? Or What they are interested in, and then direct them to the funnel that sells that thing.

B2B Business-to-Business: I’d use this funnel to figure out who the visitor is, or what they are interested in, and then direct them to the funnel that sells that thing.

Affiliate Marketing: I’d use this funnel to figure out who the visitor is, or what they are interested in, and then direct them to the funnel that sells that thing.

Professional service: I’d use this funnel to figure out who the visitor is. Or what they are interested in, and then direct them to the funnel that sells that thing.Retail / Brick & Mortar Business…: I’d use this funnel to figure out who the visitor is. What they are interested in, and then direct them to the funnel that sells that thing.

Do you want to learn more how to create Survey funnel? Check full post about Survey Funnel here

21. Two Step Tripwire

How to Use the 2-step tripwire funnel in Your Business

Selling as an author/speaker/coach/consultant: I’d use this funnel to run a ‘Free + Shipping’ offer to sell my book, reports or case studies. My OTOs would be additional info products that complement the Free + Shipping offer.

E-commerce: I’d figure out which of my products was the best Tripwire offer. And sell it on the Two Step Sales Page. I would then look at my OTOs as my “cart”. What would be the next logical thing that these customers would want to purchase? I would make those all one click upsells.

B2B Business-to-Business: I’d create an amazing white paper report on my industry and give it away for free when they pay to ship. I could then easily upsell my core product

Affiliate Marketing: I’d use this funnel to give away free samples of my product when they pay the costs of the shipping. My upsells would be about getting on a subscription of the product at a discount or about joining my opportunity.

Professional service: I’d create an ‘in-home kit’ version of my services on a Free + Shipping model. My OTOs would include a purchase to my regular service and a complimentary info product as my second OTO.Retail / Brick & Mortar Business…: I’d take my most popular, lower-ticket product and offer it on a Free + Shipping model to those in my community. I’d be sure to offer a walk-in coupon on my Order Confirmation page too.

Do you want to learn more how to create Tripwire funnel? Check full post about Tripwire Funnel here

22. Video Sales Letter

How to Use the video sale letter funnel in Your Business

Selling as an author/speaker/coach/consultant: I’d take my sales copy and turn it into a Video Sales Letter pitching people on my main offer. Then I’d upsell a more expensive info product and downsell a payment plan. My offer wall would include more free or low-ticket products.

E-commerce: I’d use this funnel to sell e-commerce products that were more expensive. My upsell would be an offer to get more of the same thing. My downsell may include a payment plan

B2B Business-to-Business: I’d find my competitors customers and ask why they didn’t buy from me. Then, I’d take that feedback and create a VSL to sell my main product. My upsell would sell a seat to my next corporate event, about my product. My downsell would sell cheaper seats, further back.

Affiliate Marketing: I’d take my MLM’s sales message and turn it into a VSL to sell the opportunity. The upsell would offer the product, and the downsell would offer a payment plan.

Professional service: I would create a VSL offering either a discount for my services. A bundle of my service with other training or info products I had created. My upsell would be offering continuity. And my downsell would offer a payment plan if they agree to schedule a follow-up session. .Retail / Brick & Mortar Business…: I’d create a VSL selling a bundle of my products or services. Then my upsell would ask them to buy a higher priced item with a coupon for a second in the future. My downsell would offer a 2-pay option.

23. Webinar Funnel

Selling as an author/speaker/coach/consultant: I’d use the Webinar Funnel to sell my mid-priced info product.

E-commerce: I’d bundle together several of my items to sell at a discount during a webinar.

B2B Business-to-Business: Rather than calling it a “Webinar,” I’d call it a “Product Demo” and use the webinar funnel to show off my product or services to potential, high-end buyers

Affiliate Marketing: I’d use the webinar funnel to close people on my MLM’s product or services at a bundled price and, during checkout, have the option for people to join auto-ship at an event bigger discount.

Professional service: I’d use this funnel to sell my services on a recurring basis at a discount. I’d tell my customers the “event” is coming up. After that, we ask them to fill out a “survey” about their biggest challenges with my industry. The webinar would be sure to hit their collective challenges. .Retail / Brick & Mortar Business…: I’d use this funnel to sell repeat customers on my customer rewards program to keep them attending my location.

Do you want to learn more how to create Webinar funnel? Check full post about Webinar funnel here

Sales Funnel Template Design

Now, you already have the funnel recipes.

After pick the funnel you want in your business, we start to build the page design. A Landing page includes:

Sections

Rows

And Elements (image, video, text, clock, form,…)

In this case, We’ve created templates that already have the sections and rows completed, all you need to do is replace the elements

How to create a beautiful page design

As I said above, I’m not giving FREE. So how to get the template?

Leave my website and try to research (of course you may be download Free template FREE somewhere and thousands of people can do it too)

About The Author

My goal for www.Funnelsecrets.us is really very straightforward. To help you make money. To provide you with actionable strategies that you can use to grow your business beyond anything you ever expected, or even hoped.

Hi! I know this is kind of off topic but I was wondering which blog platform are you using for this website? I’m getting fed up of WordPress because I’ve had problems with hackers and I’m looking at alternatives for another platform. I would be fantastic if you could point me in the direction of a good platform.