We have been publishing the BBS Reports since 2009. Each new edition is created through several months of research, including interviews with technology end-users, global surveys of technology decision makers, analysis of the end-user responses, and visualization of the data collected. Now in its eighth year of publication, the BBS remains the most comprehensive annual study of technology end-users in the global broadcast and media technology industry. Nearly 10,000 technology professionals in 100+ countries participate in the BBS each year, making it the largest market study of the media technology industry.

Based on feedback from technology vendors, media companies, and investors, we have updated the vendors, product categories, and market trends profiled in the 2016 BBS to better align with recent market developments.

Select updates include the global tracking of IP Standard Adoption, a product level review of the 4K upgrade cycle, and planned usage of programmatic advertising exchanges.

The continual updates over the past eight years have helped the BBS reports remain a critical reference for industry executives to improve strategic decision-making, customer engagement, marketing strategy, product planning, and sales execution. In addition to technology vendor and service provider strategic planning, BBS reports are also used frequently for M&A and investment activities by both buyers and sellers.

Three types of 2016 BBS reports are available:

2016 BBS Global Brand Reports: provides deep insight into how each more than 100 broadcast technology suppliers (see full list below) are perceived by market participants, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics

The 2015 Big Broadcast Survey (BBS) Reports have now been published and are available from Devoncroft Partners.

We have been publishing the BBS Reports since 2009. Each new edition is created through several months of research, including interviews with technology end-users, global surveys of technology decision makers, analysis of the end-user responses, and visualization of the data collected. Now in its seventh year of publication, the BBS remains the most comprehensive annual study of technology end-users in the global broadcast and media technology industry. Nearly 10,000 technology professionals in 100+ countries participated in the 2015 BBS, making it once again the largest market study of the media technology industry.

Based on feedback from technology vendors, media companies, and investors, we have updated the vendors, product categories, and market trends profiled in the 2015 BBS to better align with recent market developments.

These updates help ensure the BBS reports remains a critical reference for industry executives to improve strategic decision-making, customer engagement, marketing strategy, product planning, and sales execution. In addition to technology vendor and service provider strategic planning, BBS reports are also used frequently for M&A and investment activities by both buyers and sellers.

Three types of 2015 BBS reports are available:

2015 BBS Global Brand Reports: provides deep insight into how each more than 100 broadcast technology suppliers (see full list below) are perceived by market participants, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics

After months of data collection, analysis, and visualization, we have now completed work on the 2014 Big Broadcast Survey (BBS). Reports from this study have now been published and are available from Devoncroft Partners.

If you’re not familiar with the BBS, it’s the most comprehensive annual study of technology end-users in the global broadcast industry. Nearly 10,000 broadcast professionals in 100+ countries participated in the 2014 BBS, making it once again the largest market study of the broadcast industry.

BBS reports have been designed to help readers improve their strategic decision-making, customer engagement, marketing strategy, product planning, and sales execution. BBS reports are also used frequently for M&A-related activities by both buyers and sellers.

.

Three types of 2014 BBS reports are available:

2014 BBS Global Brand Reports: provides deep insight into how each more than 100 broadcast technology suppliers (see full list below) are perceived by market participants, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics.

2014 BBS Global Market Report: provides detailed information about industry trends, major projects being planned, products being evaluated for purchase, current and future plant infrastructure, broadcast technology CapEx budgets, and planned deployment of new technologies including 4K, Connected TV, and Social TV.

.

If you would like information about these reports and how they can help your business, please get in touch.

In addition to these paid-for reports, we will also be publishing highlights from the 2014 BBS on the Devoncroft website. These articles will be posted on a semi-regular basis, so please check back often.

To receive posts when they are published, just enter your email in the box in the upper right-hand corner of the page.

The tables below show the product categories and broadcast technology vendor brands covered in the 2014 BBS.

This is the sixth in a series of articles about some of the findings from Devoncroft’s 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry.

This post looks at how the global sample of broadcast professionals who participated in the 2013 BBS ranked their Net Change of Overall Opinion of the 151 broadcast technology vendors we covered in the study.

Net Change of Overall Opinion

While it’s good news for any vendor to achieve a good “overall opinion” ranking, this metric is somewhat one-sided because it relies solely on the positive opinions of respondents.

In order to get a better understanding of how broadcast technology vendor brands are perceived, it is necessary to look at both the positive and negative opinions of brands. It is also necessary to take into account how these opinions have changed over time.

Once this information has been collected, we use it to create the Net Change of Overall Opinion Ranking, a metric that demonstrates which brands are perceived as getting better, and which are in decline, on an overall basis. Net Change in Overall Opinion provides a more balanced view each brand because it takes into account both the positive and negative perceptions of brands, along with how these opinions have changed over time.

An explanation of how these results were calculated can be found at the end of this article.

The Net Change in Overall Opinion findings from the 2013 BBS are shown below in two ways:

An overall industry “league table” that shows the 30 highest ranked vendors for the metric “Net Change of Overall Opinion.” The data in this chart is broken out globally and regionally.

An analysis of the “frequency” of appearance of each vendor in the Net Change of Overall Opinion league table

The top 30 ranked brands for Net Change of Overall Opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.

When reading these results, please keep the following in mind.

Both audio and video brands are included in these rankings, and all response data shown herein is from the global sample of from all 2013 BBS participants, regardless of organization type, size, geographic location, or size of budget; and that actual results in the BBS Brand report may be different.

Please note that inclusion of any brand in any cut of the data shown the tables in this article is dependent on available sample size. The minimum sample size for inclusion in these charts is 30 respondents per cut of the data. Therefore it is possible that a highly regarded brand was excluded from these findings based on sample size.

In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the study.

The 2013 BBS Net Change in Overall Opinion League Table:

A total of 53 broadcast technology vendor brands are included in this table (versus 59 in 2012 and 51 in 2011), illustrating the geographic variation of opinion. Analysis of these results shows that are some clear market leaders on a global basis, while others are strong on a regional basis.

It’s useful to understand how often each brand appears in the 2013 BBS Net Change in Overall Opinion League Table.

This is shown below, along with the equivalent data from both 2012 and 2011 for comparison.

Frequency of appearance of brands in the 2013 BBS Net Change in Overall Opinion League Table:

10 brands appear four times (compared to 9 brands in 2012 and 13 brands in 2011), meaning they were ranked in the top 30 globally and in each geographic region

13 brands appear three times (compared to 13 brands in 2012 and 10 brands in 2011)

11 brands appear two times (compared to 11 brands in 2012 and 9 brands in 2011)

19 brands appear one time (compared to 26 brands in 2102 and 19 brands in 2011). This illustrates a fragmentation of opinion about many brands based on geography

.

Brands appearing four times in the 2013 BBS Net Change of Overall Opinion League Table:

Frequency Analysis of the Brands in the in the 2013 BBS Net Change of Overall Opinion League Table:

In order to provide a better understanding of which brands were most highly ranked in each geographic region, the data has been provided in the table below, which shows the global and regional performance for each brand in the top 30 ranking of overall opinion.

.

.

This frequency analysis chart shows that there are some interesting geographic variations in the data. Here’s a closer look at how brands appeared by geography:

Appearing only in the global ranking of the 2013 BBS Net Change of Overall Opinion League Table

Four brands achieved a top 30 ranking in the 2013 BBS Net Change of Overall Opinion league table, despite not being listed in the top 30 of any of the three geographic regions. This may be a function of sample size. As discussed above, there is a minimum sample size requirement for inclusion in each cut of the data presented in these chart, and the global ranking, by definition, has the largest overall sample.

Ensemble, On-Air Systems, Ooyala, Xen Data

Appearing only in one region of the 2013 BBS Net Change of Overall Opinion League Table

The following brands appear in one regional category of the 2013 BBS Net Change of Overall Opinion League Table, but do not appear in the global ranking:

Appearing only in the Americas region in the 2013 BBS Net Change of Overall Opinion League Table

Telecast, T-VIPS, Wheatstone

.

How These Results Were Calculated

No company is perfect, and the brands we measured in the 2013 BBS are no different. All brands in the 2013 BBS had both positive (got better) and negative (got worse) connotations associated with them. There were also are significant percentage of respondents who said their opinion of a brand had “stayed the same.”

2013 BBS participants were asked to rank their opinion of broadcast technology vendor brands on a scale of 1-10 — with 10 being best in the market, and 1 being worst in the market.

We then asked respondents whether their opinion of these brands has changed over the last few years – specifically whether they feel their opinion of each brand has “improved,” “declined” or “stayed the same.”

The Net Change in Overall Opinion for each brand was then calculated by subtracting the percentage of respondents who said a brand “got worse” from the percentage of respondents who said their opinion of a brand had “got better,” while ignoring the “stayed the same” responses.

This “change of opinion data” provides a more comprehensive view of how each brand is perceived by the market because it takes into account positive and negative perceptions.

Please note that inclusion of any brand in the tables in this article is dependent on available sample size. The minimum sample size for inclusion in the tables shown herein is 30 respondents per cut of the data. Therefore it is possible that a highly regarded brand may have been excluded from any or all of the tables in this article due to insufficient sample size.

Also, please keep in mind when reviewing this information that all data these charts are presented in alphabeticalorder, NOT in the order brands were ranked by respondents to the 2013 BBS.

.

The information in this article is based on select findings from the 2013 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2013 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry. The BBS is published annually by Devoncroft Partners.

Unless otherwise specified, all data in this article measures the responses of all non-vendor participants in the 2013 BBS, regardless of factors such as organization type, organization size, job title, purchasing and geographic location. Please be aware that responses of individual organization types or geographic locations may be very different. Granular analysis of these results is available as part of various paid-for reports based on the 2013 BBS data set. For more information about this report, please contact Devoncroft Partners.

This is the seventh in a series of articles about some of the findings from the 2012 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2012 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry.

.

This is the fourth post in an occasional series of articles about how broadcast technology vendors were ranked and benchmarked on a variety of metrics by the respondents to the 2012 BBS.

This post looks at one of the most important metrics for any technology company – innovation.

The product side of the film & broadcast industry is driven by technology and innovation. All vendors spend heavily on research and development in order to create advanced technologies that make their products stand out from the competition. Thus innovation is a very important component of the brand image and reputation of vendors in this space.

To find out which broadcast technology vendors are considered to be most highly regarded in terms of innovation, respondents were asked to rank broadcast technology vendor brands for “Innovation” on a scale of 1-10 – with 10 being best in the market, and 1 being worst in the market. The top 30 ranked brands for innovation are shown below for the global sample of all respondents.

Please note that these results are shown in alphabetical order, NOT in the order in which they were ranked in the study.

.

There are a wide variety of companies on this list, including large and small firms; single product and multi-product firms; global and regional players; and audio and video technology providers.

Let’s look specifically at the how these companies and their products were ranked in the 2012 BBS, beginning with products and technology.

As shown in the chart below, these companies make products in 22 of the 30 product categories that we covered in the 2012 BBS.

The top product categories provided by brands in the 2012 BBS Broadcast Technology Vendor Innovation League Table are audio vendors – audio consoles and microphones each appear four times in this ranking. This is a change from last year, when the top product categories were microphones, video transport, and signal processing / interfacing / modular.

Does company size play a role in innovation? Larger companies offer more products and are consequently used in more places than their smaller counterparts. But this does not necessarily translate into innovation.

The chart below breaks down the 2012 BBS Broadcast Technology Vendor Innovation League Table by the number of product categories (as defined by the 2012 BBS segmentation) offered by each brand listed in this ranking.

Although the top two product categories in 2012 BBS Broadcast Technology Vendor Innovation League Table, just over one-third of the vendors in this ranking are pure-play audio vendors.

There are also many more hardware companies in the ranking versus software companies.

Interestingly, this ranking is dominated by companies that provide products in a single product category – 18 out of 30 brands in this list. This suggests that focused companies who apply their efforts to specialist product areas are often able to generate more innovation in the eyes of the market.

At the same time, larger companies are also represented on this list of the broadcast industry’s top innovators. Snell provides products in the most categories in the 2012 BBS Broadcast Technology Vendor Innovation League Table, followed by Omneon and Sony – please note that 2012 is likely the last time that we will cover Omneon as a stand-alone brand as it has now been fully absorbed into Harmonic.

Of course, companies are listed here based on how many 2012 BBS product categories they produce, which is not an absolute measure of the products offered be each vendor on this list. There are some very large companies on the list above who appear in just one 2012 BBS category.

.

.

Please keep the following in mind when reviewing this information: All data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2012 BBS. All data in this article measures the responses of all non-vendor participants in the 2012 BBS, regardless of organization type, organization size, job title, geographic location, or purchasing authority — responses based on individual organization types or geographic locations may be very different from the results shown in this article. There is a minimum sample size requirement for any brand to be included in any cut of the data presented in this article. There were a total of 152 brands covered in the 2012 BBS, for a complete list please click here. Granular analysis of these results is available as part of various paid-for reports based on the 2012 BBS data set. For more information about this report, please contact Devoncroft Partners.

.

Devoncroft Partners has published a variety of reports from 2012 BBS data. For more information, please get in touch.

This is the fifth in a series of articles about some of the findings from the 2012 Big Broadcast Survey (BBS), a global study of broadcast industry trends, technology purchasing plans, and benchmarking of broadcast technology vendor brands. Nearly 10,000 broadcast professionals in 100+ countries took part in the 2012 BBS, making it the largest and most comprehensive market study ever conducted in the broadcast industry.

Each year, as part of the Big Broadcast Survey (BBS), we ask a global sample of broadcast professionals to rank a variety of technology vendor brands on a wide range of metrics. We use these responses to create a series of reports, which through benchmarking and industry “league tables,” provides a view as to how each vendor is positioned in the market relative to the industry as a whole, as well as against their direct competitors.

This is the second in a series of posts about how broadcast technology vendors were ranked and benchmarked on a variety of metrics by the respondents to the 2012 BBS.

While it’s positive for any vendor to achieve a good “overall opinion” ranking, this metric is somewhat one-sided because it relies solely on the positive opinions of respondents. In order to get a better understanding of how broadcast technology vendor brands are perceived, it is necessary to look at both the positive and negative opinions of brands, and to take into account how these opinions have changed over time.

This post looks at how the global sample of broadcast professionals who participated in the 2012 BBS ranked their netchange ofoverall opinion of the 152 broadcast technology vendors we covered in the study. You can find a chart with the complete list of vendor brands covered in the 2012 BBS here.

How These Results Were Calculated

We first asked 2012 BBS respondents to rank their overall opinion of relevant brands (see brand opinion rankings here) on a scale of 1 -10 with 10 being the best in the market and 1 being the worst in the market. We then asked respondents whether their opinion of these brands has changed over the last few years – specifically whether they feel their opinion of each brand has “improved,” “declined” or “stayed the same.”

This “change of opinion data” provides a more comprehensive view of how each brand is perceived by the market because it takes into account positive and negative perceptions.

No company is perfect, and the brands we measured in the 2012 BBS are no different. All brands in the 2012 BBS study had both positive (got better) and negative (got worse) connotations associated with it, and there were also are significant percentage of respondents who said their opinion of a brand had “stayed the same.”

In order to derive a more meaningful metric, we use the “change of opinion” data to calculate the Net Change in Overall Opinion for each brand by subtracting the percentage of respondents who said a brand “got worse” from the percentage of respondents who said their opinion of a brand had “got better,” while ignoring the “stayed the same” responses.

This metric shows the brands that are perceived as getting better, and which are in decline, on an overall basis.

The Net Change in Overall Opinion presents a more balanced view each brand because it takes into account both the positive and negative perceptions of brands, along with how these opinions have changed over time.

The Net Change in Overall Opinion findings from the 2012 BBS are shown below in two ways:

An overall industry “league table” that shows the 30 highest ranked vendors for the metric “Net Change of Overall Opinion.” The data in this chart is broken out globally and regionally.

An analysis of the “frequency” of appearance of each vendor in the Net Change of Overall Opinion league table

The top 30 ranked brands for Net Change of Overall Opinion are shown below for both the global sample of all respondents as well as for all respondents in each of the geographic regions.

Please note that inclusion of any brand in any cut of the data shown the tables in this article is dependent on available sample size. The minimum sample size for inclusion in these charts is 30 respondents per cut of the data. Therefore it is possible that a highly regarded brand was excluded from these findings based on sample size.

In all cases, these results are shown in alphabetical order, NOT in the order in which they were ranked by respondents to the study.

The 2012 BBS Net Change in Overall Opinion League Table:

.

A total of 58 broadcast technology vendor brands are included in this table (up from 51 in 2011), illustrating the geographic variation of opinion. Analysis of these results shows that are some clear market leaders on a global basis, while others are strong on a regional basis.

It’s useful to understand how often each brand appears in the 2012 BBS Net Change in Overall Opinion League Table.

This is shown below, along with the equivalent data from the 2011 BBS for comparison.

Frequency of appearance of brands in the 2012 BBS Net Change in Overall Opinion League Table:

9 brands appear four times (compared to 13 brands in 2011), meaning they were ranked in the top 30 globally and in each geographic region

12 brands appear three times (compared to 10 brands in 2011)

11 brands appear two times (compared to 9 brands in 2011)

26 brands appeared one time (compared to 19 brands in 2011). This illustrates a fragmentation of opinion about many brands based on geography

.

Brands appearing four times in the 2012 BBS Net Change of Overall Opinion League Table:

Frequency Analysis of the Brands in the in the 2012 BBS Net Change of Overall Opinion League Table:

In order to provide a better understanding of which brands were most highly ranked in each geographic region, the data has been provided in the table below, which shows the global and regional performance for each brand in the top 30 ranking of overall opinion.

. .

Frequency Analysis of Brands in the 2012 BBS Net Change of Overall Opinion League Table:

.

This frequency analysis chart shows that there are some interesting geographic variations in the data. Here’s a closer look at how brands appeared by geography:

Appearing only in the global ranking of the 2012 BBS Net Change of Overall Opinion League Table

Seven brands achieved a top 30 ranking in the 2012 BBS Net Change of Overall Opinion league table, despite not being listed in the top 30 of any of the three geographic regions. This may be a function of sample size. As discussed above, there is a minimum sample size requirement for inclusion in each cut of the data presented in these chart, and the global ranking, by definition, has the largest overall sample.

Appearing only in the Americas region in the 2012 BBS Net Change of Overall Opinion League Table

Aspera, Ensemble, Evertz, Telestream, Wheatstone,

.

Please keep the following in mind when reviewing this information: All data these charts are presented in alphabetical order, not in the order brands were ranked by respondents to the 2012 BBS. All data in this article measures the responses of all non-vendor participants in the 2012 BBS, regardless of organization type, organization size, job title, geographic location, or purchasing authority — responses based on individual organization types or geographic locations may be very different from the results shown in this article. There is a minimum sample size requirement for any brand to be included in any cut of the data presented in this article. There were a total of 152 brands covered in the 2012 BBS, for a complete list please click here. Granular analysis of these results is available as part of various paid-for reports based on the 2012 BBS data set. For more information about this report, please contact Devoncroft Partners.

.

Devoncroft Partners has published a variety of reports from 2012 BBS data. For more information, please get in touch.

I am pleased to announce that the 2012 Big Broadcast Survey (BBS), our annual study of the broadcast market, has been completed and that the reports from this project will be published soon.

We once again had record-breaking participation in this project. Almost 10,000 broadcast professionals in 100+ countries participated in the 2012 BBS, making it the largest ever and most comprehensive market study of the broadcast industry. We are humbled by and grateful for the unprecedented participation from so broadcast industry professionals who took the time to contribute to this year’s study.

We created the BBS to help our clients, and readers of this website, better understand the issues and trends impacting the broadcast and digital media industries. We received many positive comments about the BBS from both participants and our research clients, so we feel that we are on the right track and we will continue to publish data about the market on a regular basis.

We will begin to post summary data from the 2012 study on this website, so please check back regularly.

I will also be presenting a summary of the 2012 data on Sunday April 15th at the NAB Show, at a half-day conference session called Media Technology: Strategy and Valuation, which is being produced by Devoncroft, Silverwood Partners and the NAB Show. It’s free for all registered NAB Show attendees, so please come along.