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INFOGRAPHIC: What retail banking customers want

Blogs by author: Global Services, We’re a leading global business communications provider

Technology has transformed how retail banks interact with their customers. But what do the customers think about all this change? Our research reveals all.

If you want an example of how digital technology has changed our everyday lives, you need look no further than how you do your banking. Just ten years ago, the idea of banking through an app on your smartphone would’ve looked like science fiction — now it’s the norm.

Retail banks have the technology to allow their customers to contact them over multiple channels, on various devices — creating a user-friendly service that’s great for the consumer.

But no matter how good a service is, there’s always room for improvement. The question is, how do you know which areas need improving? How do you get into the heads of your customers?

That’s where we come in. Alongside Avaya, we’ve collected research on retail banking consumers’ relationships with digital technology for nearly five years — and compiled this information in our Youbiquity Finance report. Put simply — the report will help you get into the minds of your customers.

To give you an idea of the kind of insight you’ll find in the report, we’ve put together an infographic, highlighting some key findings.

Read our infographic below to find out exactly what consumers in the retail banking sector are looking for…