Newk’s Eatery To Open Chattanooga Location On March 11

Monday, February 18, 2019

Newk’s Eatery, recently named “America’s Favorite Fast-Casual Chains“ by Restaurant Business Magazine, announced the opening of its first restaurant in Chattanooga. The new eatery will open March 11 at 2380 Lifestyle Way. This franchise marks Newk’s 14th restaurant in Tennessee, growing Newk’s footprint to over 120 restaurants total.

“We’re thrilled to begin serving the Chattanooga community as we continue our growth in Tennessee,” said Michelle Spohnholz, VP of Marketing at Newk’s Eatery. “At Newk’s, we take a hands-on approach to every meal and go the extra mile to get the finest ingredients. We take personal pride in the details – cooking with house-roasted garlic and house-infused olive oils, as well as hand-chopping 20 fresh produce items daily. Our founder Chris ‘Newk’ Newcomb develops our scratch-made recipes, which come from the Newcomb family and have been perfected over generations.”

At Newk’s, every meal is prepared to-order in an open-view kitchen. The robust menu offers grilled and toasted sandwiches, more than a dozen entrée salads, kettle-batch soups and hand-rolled pizzas for lunch and dinner. Prime ingredients are used for every dish, including petite tenderloin steak, Atlantic salmon, all-white meat chicken breast and sushi-grade ahi tuna. All premium cuts are hand-sliced, flame-grilled and house-marinated. Newk’s also owns its own bakery, making signature Dozen-Layer Cakesevery day with flavors like Strawberry, Caramel and Chocolate.

The centerpiece of the Newk’s dining room is The Roundtable – which offers a generous selection of free premium garnishes, including imported pepperoncini, Torinesi-style breadsticks, grated Parmesan, house-made croutons, bread & butter pickles, along with seasonal features like toasted garbanzo beans. Known for its collectible 32-ounce cup, Newk’s also features an Iced Tea Bar with fresh-brewed Rainforest Alliance Certified iced teas: unsweet, sweet, sweetened with Splenda and a seasonal brew.

The 4,550-square-foot restaurant in Chattanooga will accommodate 187 guests. Located in an upscale retail shopping development anchored by a Publix Grocery Store and Embassy Suites Hotel, the newly-constructed location features a large patio overlooking a scenic water feature. Williams Food Group LLC, led by President and CEO Paul G. Williams, will operate the restaurant. This opening marks the group’s third restaurant, with additional locations in Smyrna, Georgia and Kennesaw, Ga.

“I first visited a Newk’s at the recommendation of my brother, who used Newk’s Eatery to cater lunch at his client’s offices,” said Paul G. Williams. “I was so impressed with the fresh ingredients and spacious, open concept buildout that I set up a meeting with the corporate team and signed on to be a franchisee within weeks.”

To celebrate the opening, Newk’s is hosting a “Dozen-Layer Cake Cutting Ceremony” on March 11 at 10 a.m. Guests will enjoy meeting with the Newk’s team and members of the Chattanooga community. Additionally, the restaurant will host four days of previews allowing sampling of the fast casual, fresh menu prior to opening.

Newk’s in Chattanooga will be open Monday through Sunday from 10:30 a.m. to 10 p.m. For guests in a hurry, the restaurant also features online ordering and mobile app/skip the line options. Catering is also available for groups of all sizes, with specialists on-site to assist in building the perfect spread.

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