Roksanda Ilincic, the Serbian born, Central Saint Martins trained designer, is collaborating with British high street store Whistles on a capsule collection of cocktail dresses.
The seven pieces will range from ¬£175 to ¬£300, plus the cost of a plane ticket to London if you're not already there.
Roksanda's clothes are like fairy tale concoctions full of shifting colors and easy to miss details which makes us wonder how well they'll translate into mass produced clothing. They'll be pretty, definitely, but will they have that magical quality her runway collection does?
Then again we're probably just sad we won't be able to see them in person (though realistically we won't have a penny left post-Chris Kane for Topshop). Unless of course, you know, you want to send one our way.

LONDON--Roksanda Ilincic's Fall 2011 collection was interesting. Part of it--the dark lips, the silver satin--reminded me of Gwyneth Paltrow circa 1996. Another part--the loose waves, the column dresses in odd colors like tangerine and royal blue--reminded me of 1940s Hollywood. Despite its glossy facade, I was a bit befuddled by it all. And not necessarily in a bad way. Ilincic is quite obviously designing for herself, not around what people expect from her. Is that the makings of a great designer? I think...maybe.

Maybe it was the sun or the uncharacteristically warm London day but spring was definitely in the air on the last day of London fashion week--despite the fact that we were seeing fall 2013 collections.
Right after we took in Simone Rocha's feminine, pink collection, we strolled over to The Savoy, where Roksanda Ilincic showed her fall 2013 collection in the hotel's ballroom. Ilincic had affixed carpets of varying size and shades of pinks to the space's already gorgeous, elaborately trimmed walls. It was a hint of what was to come.