Available for both iOS and Android-based phones, Direct to Mobile TV will enable access to around 70 live TV channels covering the genres of news, entertainment, sports and film. Sony TV, Sony MAX, Sony Music, Sab TV, AajTak and many popular regional channels are among those on offer. In addition, a video-on-demand (VOD) library will provide more than 3,000 movie and TV titles.

The over-the-top (OTT) video service will be available to Videocon d2h subscribers for an extra INR60 per month.

"We are happy to be on the leading edge of India's OTT revolution with the launch of our Direct to Mobile TV app. This is an important move for Videocon d2h, as we strengthen our commitment to introducing new technologies to our subscribers, allowing them to have a robust and enhanced experience while viewing our content. We are confident that an increasing number of consumers will enjoy this offering in the days to come," said Saurabh Dhoot, executive chairman, Videocon d2h.

We are sure that this mobile TV app will be of great interest to our viewers and will ensure our prominent presence in the OTT space."
The company says it is aiming its Direct to Mobile TV service at professionals, shoppers and students.