Welcome to the new monthly newsletter
from the Web Marketing Association (WMA). Since 1997, the WMA has
worked to promote a high standard or excellence on the Internet. The
annual WebAward Competition, honoring excellence in Web site design
and development, has become a premier global competition for
Internet marketers. Last year, we introduced a new competition, the
Internet Advertising Competition (IAC) Awards to extend this
opportunity to the world of online advertising.

This newsletter is one more way for us to provide value to the
Internet community. We will offer updates on what’s new at the WMA
as well as interviews with industry leaders and highlights of award
winning Web sites. In this issue we start off with an interview with
Ty Arnell, Interactivist with Boston-based Small Army Creative
services, and we feature a behind the scenes look at Disney
Interactive Group’s Hot Shot Business Web Site, winner of the 2003
WebAward Best of Show.

We also want to know what you'd be interested in hearing about. If
you would like to suggest a topic or contribute an article on an
emerging trend or interactive strategy, email us at
newsletter@webmarketingassociation.org.

Bill Rice
President
Web Marketing Association

Interactive Advertising Competition (IAC)
Awards entry deadline has been extended until February 13th at 5:00
p.m. EST. This is your last chance to show the world your best
online advertising and receive the recognition you deserve. Learn
more and enter at www.advertisingcompetiton.org

The Internactivist: At Small
Army, a Boston based marketing and creative services firm, they’re
building an agency to capitalize on the pitfalls of today’s economy.
How? Well, read this article to find out.

Hot Shot Business: The 2003
Webaward Competition was very good for Disney Interactive Group.
Disney Interactive won recognition for six sites overall. Most
impressively, their outstanding work on "Hot Shots Business" won
them Best Education and Best Game WebAwards as well as Best of Show.
Learn how this fast-paced simulation game for budding entrepreneurs
was developed and why.

Plan to be in New York February
24-26? You won’t want to miss the DMA net marketing conference and
exhibition at the Hilton New York. This is one of the most important
shows of the year for online marketing professionals and the WMA has
negotiated a discount for the readers of our newsletter to attend or
exhibit at the show. To learn more log on to
www.dmanetmarketing.org and use offer code WMA4 to
receive your discount.

If you wish to exhibit, contact Kevin Fox at
kfox@the-dma.org or 212-790-1578 and mention the WMA
discount offer.