Marketing made simple

Click on the articles below to learn marketing, communications, advertising and brand without the jargon.

Advert design

For the purposes of this article, ‘advertising’ covers all one way communications with the consumer. This include advertising via internet banners, magazines, newspapers, radio, TV, billboards, and the multitude of […]

Digital marketing sins

E-brochures

Why e-brochures are a bad idea With the proliferation of website technologies, business who have traditionally focussed on printed brochure design are more frequently attempting to reinvent their medium to […]

Experiential marketing

Experiential marketing is a cross-media promotional activity which encourages two way interaction and direct physical immersion into a brand. Experiential marketing is a relatively young marketing discipline, but is growing […]