Research Study Objective: The study was carried out on a new radio app between February and March 2013. The aim of the research was to determine detailed information related to: The way people listen to the radio in the UK (time of the day, radio stations, smartphone applications used, etc.) What people think of adverts on radio stations and how they would improve the way to advertise on the radio How many people would pay for not listening to adverts

Methodology :

Self administered questionnaire (survey) using the Internet

Period :

February - March 2013

Panel size :

305 people interviewed

Panel Sample group :

Private individuals between 18 and 35 years old living in the UK who own a smartphone and like to listen to the radio