Honeyjam

About

Honeyjam is an independently owned toy shop based just off the famous Portobello Road in Notting Hill, London. The shop was opened in 2006 by its owners Honey & Jam (Honey Bowdrey & Jasmine Guinness). They provide a unique and tactile shopping experience by moving away from the front box displays and taking toys out of their boxes for customer to see, touch and feel.

The shop is a great place to visit with friendly and helpful advice always on hand. In store, customers you will find a wide range of products from baby through to teens including plenty of well-known brands such as Melissa & Doug, Eeboo, Merrythought, House of Marbles and Le Toy Van. The business also boasts a wide range of lesser known and emerging brands. With a focus on real play value all of the toys are hand-picked by the owners. There is also a strong focus on retro and traditional toys in an effort to turn kids away from more screen time and back to old fashioned play time.

Ranges include baby gifts, wooden toys, art supplies, bath time fun, dressing up, soft toys, pocket money treats, jokes, ethical gifts and more. Honeyjam also now sells their own branded products, all exclusively produced in the UK. Products are also available on their website where they carry a broad selection of the toys offered in store. This also features an electronic Birthday Club ‘sign up’ so you never forget a birthday again.