Consultancy and research

Predictive video creation platform Wochit has announced its extended partnership with Getty Images. Wochit now offers Getty Images for commercial purposes, letting marketers legally use Getty’s library of assets to illustrate their stories on their product pages and owned channels, optimised across mediums.

Getty Images is one of the world’s leading sources of visual content, with over 300 million assets including commercial and editorial photos and video. With Getty Images in Wochit’s editorial content library since 2013, this exciting collaboration extends that contract into the commercial arena, providing Wochit users the ability to use Getty Images’ creative commercial material for impactful video creation.

With its expanded focus on brands, Wochit strives to offer brands the widest and most accessible library of visual assets, to help them tell creative stories and bring their messages to life through a fast, intuitive creative process.

“We made it our mission to provide storytellers with access to the largest fully-licensed content library, allowing them to discover the perfect content they need to convey their message, so this extended partnership with Getty Images is a big step in an exciting direction”, said Dror Ginzberg, Co-Founder and CEO, Wochit. “Sophisticated and diverse content is at the heart of video creation, however it’s how you use that content that achieves a powerful result. We provide users with predictive and intuitive tools to customise content and capture unique brand identity, which we believe is the secret to impactful video creation”.

As a provider of both editorial and now commercial content to Wochit’s library, Getty Images is leading the expansion of Wochit’s commercial offering, joining an elite group of established editorial partners, including Reuters, NewsCom, Newsflare, AFP, AP, PA and many more, who partner with Wochit to increase reach and monetisation opportunities.