An Illustrated Book of Bad Arguments is a project aimed at teaching newcomers to the field of critical thinking, particularly younger ones, the importance of logical reasoning using a novel approach. It covers a small set of common errors in reasoning that visualizes them using memorable illustrations that are supplemented with lots of examples. The illustrations are partly inspired by allegories such as Orwell's Animal Farm and partly by the humorous nonsense of works such as Lewis Carroll's stories and poems.

Personal work for the SSE Project. An online gallery from South Korea. They also printed a Zine, with a worldwide distribution.
You can buy the Zine with 30 artworks and read an interview of me talking about this project and a bunch of things here: http://sse-p.com/
If interested in any special artwork, please write.
Some of them are available as prints and tees in my online shop: www.society6.com/alejogiraldo

Campaign for the Fight Club Gym - Miami, USA. Collaboration with LOLA - Madrid.
The Brief consisted in build 3 different scenarios (Snow, city and Desert) , where people could see the hard work for people to become strong, and how easy is to become fat.

After working for a lot of brands for several years. I decided to start my own clothing line.
You can check the full project here: www.velmost.com

About The Brand:

Velmost is a project based on the dreams that we all have but are afraid to follow. We're here not just to make t-shirts but to bring about a new way to see life.

We are a small independent brand inspired by the sea and by our love for illustration and typography. We'll be creating limited quantities because, for us, it's not just about the product, but about the process that led us there. Because of this, every single detail is important to us - our fabrics, our designs, our screen printing process and our packaging are all thought out with an emphasis on quality -. Making things by hand is what makes us who we are.

Velmost supports the growing communities of artists making things from their heart.

World tour for the South African rap rave band, Die Antwoord, inspired by the ZEF culture. The project consisted of promotional posters, a special edition of the new album, flyers, wardrobe design, stage design, web design and communication strategy. .

This project was developed with the collaboration of Franko rosas, Hisa Nimi and Poettier Vasquez as the final project in the Master's program in Design and Art Direction in Elisava (Barcelona).

Personal Work
"...There are stories of coincidence and chance, of intersections and strange things told, and which is which and who only knows? And we generally say, "Well, if that was in a movie, I wouldn't believe it." Someone's so-and-so met someone else's so-and-so and so on. And it is in the humble opinion of this narrator that strange things happen all the time. And so it goes, and so it goes. And the book says, "We may be through with the past, but the past ain't through with us. These strange things happen all the time."
Magnolia - Paul Thomas Anderson