In this PRO seminar, Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. We'll explain why the future of business is experiential and show you how to create and cultivate meaningful experiences. more

In this PRO seminar, one of the pioneers of word-of-mouth marketing will share best practices and real-world examples showing how you can become the most highly recommended brand, and gain a competitive edge. more

In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.

In this session, social strategists and authors, Jay Baer and Amber Naslund, will explain the key changes companies are making to succeed—and thrive—in a world where five minutes feels like an eternity. more

In this seminar we will discuss lessons Intel learned while growing its fan base and how other top brands connect with different audiences through their Facebook programs. Plus, learn practical tips and creative, actionable tactics you can implement today. more

In 90-minutes with business luminary Seth Godin, learn how can you up customer engagement, be seen as a thought-leader and broaden the reach of your brand. These are real ideas you can use from a master of marketing. Don't miss this fun, fast-paced seminar packed with ideas you'll want to implement immediately. more

Facebook—a social network with amazing growth—is all the rage according to media and early adopter marketers. While there are many opportunities with this ready-made marketing platform, as well as challenges, marketers first need a strategy before engaging. more

Word-of-mouth marketing is becoming the most important, most effective, and most ethical way to promote your company. The rise in consumer control of the media, blogs, and social networks is changing advertising forever. Take a look at how this phenomenon has happened—and what we all need to do to keep it happening. more

Today's 18-to-40-year-olds are savvy, sophisticated, and immune to conventional marketing strategies. But the buying habits of this lucrative market can be anticipated—and this seminar will reveal what works. Lisa Johnson, author, consumer expert and CEO of the Reach Group, uses her groundbreaking qualitative research, plus dozens of interviews with maverick thinkers to identify this connected generation’s new rules for engagement.

Old business models are collapsing and there’s a new generation of inspired, renegade consumers who are rewriting the rules. Marketing is quickly moving from a push advertising model to one where highly networked customers spread the word about new products and services, and pull in only the information that they find interesting or useful. Want to crack the code of this new market?

In this seminar you will learn why it's so important to get the basics right in any of your interactive touch points, whether it be your traditional site — or that blog you’ve been experimenting with. more

In this seminar, you will embark on a "Marketer's Tour" of Second Life. Emerging media evangelist Greg Verdino will take you inside the metaverse for a first-hand look at how marketers are integrating their brands into the Second Life experience. more

Drawing on his own experience in high tech as well as on interviews with marketing executives who have successfully built buzz for brands such as PowerBar, BMW and Palm, Rosen discusses proven techniques for stimulating word-of-mouth among consumers. more

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