Little Prada in the Desert

In 2005, near the West Texas towns of Valentine and Marfa, a pair of Scandinavian artists, Michael Elmgreen and Ingar Dragset, unveiled Prada Marfa, a sculpture masquerading as a Prada mini-boutique. Located along an isolated stretch of U.S. Highway 90, the 15 by 25-foot adobe and stucco building was partially funded by the Prada Foundation. […]

May 10, 2009 | By Anakin

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In 2005, near the West Texas towns of Valentine and Marfa, a pair of Scandinavian artists, Michael Elmgreen and Ingar Dragset, unveiled Prada Marfa, a sculpture masquerading as a Prada mini-boutique.

Located along an isolated stretch of U.S. Highway 90, the 15 by 25-foot adobe and stucco building was partially funded by the Prada Foundation.

To the dismay of potential shoppers the doors are sealed shut.

“..the combination of a vast, open desert landscape in an un-populated area and a luxury goods store is completely unthinkable.

Nature suits fashion as a visual backdrop, as one often sees in advertisement.

The minimal, corporate prada design and the desolate surrounding ranch land make a great impression together, but simultaneously the two forces also render each other useless.”

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