Support Small Business Word-of-Mouth Marketing with Digital Marketing

In a world of never-ending digital advancements, sometimes business owners get caught up in the frenzy and feel like they need to be doing the latest thing when they would be better served by remembering that the basics still matter. According to a recent study by Vistaprint, the top two ways people discover a business are online research and word-of-mouth. Only 8.4% of respondents said they found out about a business by walking through its doors. Prospective customers who learn about you through word-of-mouth will still check you out online, so even if your business isn’t a good fit for SEO or other digital tactics, you still need a digital presence to move word-of-mouth prospects down the sales funnel. Here are three digital marketing investments for small businesses that support these prospects:

Quality Website – As noted by the study, online research is the most prevalent way in which customers discover a small business, but people referred by word-of-mouth will also check out your website before contacting you. Having a quality, informative, and easy-to-navigate website in today’s world is non-negotiable. You don’t have to shell out big bucks for all the bells and whistles. A simple, well-designed and consistently updated site will do the trick for a small business. Make sure your potential customers will find what you do, how you do it, where you do it, and how much you charge for it on your website.

Mobile Optimized – Most small business owners know that having a good website is fundamental. Taking the extra step to ensure your website is optimized for mobile users has become crucial. Nearly 37% of customers report checking out a business online before visiting, and in many industries, over half are doing so on their mobile devices. Having a mobile optimized site makes it easier for your prospects to find the information they want and that means they’ll be more likely to stay on your website. Many users will just leave your website rather than strain themselves navigating through a desktop version on a tiny screen.

Active Social Media – Social media, as well as review and rating sites, are the digital versions of word-of-mouth marketing. By being actively involved in your small business’s social media presence and managing your online reputation, you’ll be responding to reviews, comments, and mentions in real time, which shows potential and existing customers that their patronage matters. If an existing customer refers your business, there is a good chance that referral will visit your social media sites as part of their vetting process before coming in. If your social media presence is up-to-date and active and you are responding to user reviews, your business looks more customer-focused and ready to serve. If you don’t have the bandwidth to keep up on your social media, hire someone. A freelancer can go a long way when it comes to keeping social media up to date and relevant.

Small businesses don’t typically have a large budget to spend on marketing. We always advise our clients to get the basics right before investing in other digital marketing, and these basics include a website that’s mobile optimized, reputation management and, depending on the type of businesses, social media. As always, if you have any questions or need any help along the way, we’re here.

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Mackenzie MacNeal

Mackenzie earned her degree in Communications from Marywood University, where she
focused on Advertising in her core studies. An avid writer, Mackenzie has blogged for a variety
of online publications over the years. She was introduced to the world of digital marketing
while working as a web content intern at an international nonprofit organization. Mackenzie is
shifting her skills in content marketing to learn the particulars of paid advertising at Results
Repeat. A creative mind with an enthusiasm to learn, Mackenzie is excited to join the paid
marketing team to help clients get the most for their money. When not working, Mackenzie
enjoys reading, running, traveling, and pretending she can cook.

CAIT LENTZ

With a Bachelor of Fine Arts from Virginia Tech, Cait pursued graphic design and marketing after college while working for multiple nonprofits to help them build brand awareness and establish an online presence. While also working for a marketing company as a freelance designer, Cait found her passion for marketing and saw firsthand the benefits of how a great marketing strategy can build a brand and enrich a company’s footprint. Cait brings her constant curiosity for learning new things to Results Repeat and is looking forward to working with the SEO team to optimize clients’ online presence. In her free time Cait enjoys playing lacrosse, painting, photography, spending time with her nephew, and cheering on her Hokies or the Philadelphia Eagles with her French bulldog, Carson Lentz.

LAUREN CICIRETTI

After spending several years in media buying, Lauren chose to focus her career path on digital marketing. Previous to joining Results Repeat, Lauren worked with many universities and colleges in the Philadelphia area to build strong marketing campaigns with a focus on branding and increasing student acquisition. She believes all client relationships begin with excellent communication and looks forward to working with them to achieve their goals. Prepared to get the job done and help the business grow, Lauren brings her undying enthusiasm to the Results Repeat team. When Lauren is not working she loves spending time with her sons at the park and reading.

HALEY BANK

While studying Corporate Communications at Arcadia University, Haley’s main focus was on digital marketing. Her passion for digital marketing lead her to pursue internships and post-graduate work where she could utilize and build upon the skills she developed at Arcadia University. She is a great communicator, client relations builder and goal oriented person who will work hard, as a Digital Marketing Assistant, to get the job done. She is very excited to be a member of the Results Repeat team. When not at work, Haley enjoys traveling, yoga, photography and spending time with her dog Watson.

KEVIN GEIST

Kevin brings a qualified and diverse background to our Digital Marketing team. With over 12 years experience split between Advertising Sales and Digital Marketing Execution, Kevin has found his niche in the industry as a savvy web marketer who continually strives for the highest possible outcomes for his clients. When Kevin is not immersing himself in the ever evolving Digital Marketing landscape he can be found spending quality time with his family, creating a competition with just about anyone for just about anything (who doesn’t like to win?), or passionately rooting on his favorite Philadelphia sports teams (GO Eagles, Phillies, Sixers, Flyers, Temple Owls!). Kevin also boasts a wealth of sports knowledge as a certified trivia buff, so be sure to toss a question his way and see if you can stump him!

KATIE VIRTUE GUIDOTTI

Katie may be the only digital marketer you ever work with who formally has a degree in Meteorology. She spent 10 years forecasting the weather all over the country as an on-air broadcast meteorologist before shifting her communications and content marketing skills to the world of Search Engine Optimization (SEO). Katie’s natural curiosity about the world helps her excel when it comes to optimizing her clients’ online presence for the right audience. Her strong work ethic always comes with a smile for both clients and co-workers alike. When she’s not clicking around the web, you’ll find Katie cooking in the kitchen or heading to a concert with her husband.

CHRIS BOURNAZOS

With a degree in Sports and Entertainment Management from Neumann University, Chris is passionate about helping businesses expand their reach. Chris has experience at a marketing agency in Chicago, and also in sales and hockey operations with the Philadelphia Flyers and Comcast Spectacor. He is excited to bring his knowledge and experience to the SEO Assistant position with Results Repeat, and is eager to take on new challenges. When not working, Chris enjoys working out, cooking, and spending time with his family and girlfriend.

LINDSAY BENDER

After many years in magazine publishing, Lindsay is excited to join the Results Repeat SEO team. In her 14 years as copy chief and assistant managing editor at Runner’s World magazine, she honed project management, editing, and brand support skills that will be a great asset in her role as digital marketing assistant. She looks forward to helping our clients optimize their content to support and grow their brands. Outside of work, Lindsay loves hanging out with family and friends, running, hiking, and spending time at the shore.

ELIZABETH WERNER

Elizabeth found her passion for digital marketing at West Chester University of Pennsylvania, where she graduated with a degree in Communications. With a professional background in customer service and experience in both sales and online marketing, she is excited to bring her knowledge to the SEM Assistant position here at Results Repeat. A dedicated team player, Elizabeth carries her positive attitude and eagerness to learn everywhere she goes. When she’s not working, Elizabeth can be found reading a good book, baking her famous cookies, or hanging out with her puppy.

MICHELE ANDERSON

Michele Anderson, our Account Executive for Multifamily, has over 30 years’ experience in the multifamily arena from onsite Property Management to more recently in an advertising sales executive role for one of the larger ILS players. Michele has built extensive relationships and has earned the trust of her clients. They utilize her knowledge because Michele knows multifamily from the ground up. Michele grew up in a very small farming town in PA and has had the opportunity to live in multiple cities both large and small across the country. When not at work Michele enjoys spending time with her family and training for her next race or triathlon.

KARINA OSTIEN

Karina joins the team with a diverse background, helping companies succeed by providing assistance in marketing, office administration and event planning. Her interest in SEO and digital marketing started in her last position when she assisted in creating strategies for increasing revenue and improving online content. Karina hopes to use her creativity and problem-solving skills to assist clients in generating more business. Outside of the office, you’ll find Karina spending time with her dog, experimenting with the latest makeup products, cooking, or traveling with her husband.

KEVIN WHITBECK

Kevin brings years of experience working within Digital Marketing and Search Engine Optimization (SEO) to the team at Results Repeat. Throughout the time he has spent in the industry, Kevin has developed a holistic approach to SEO strategy to meet business needs while improving user experiences. His prior experience, in both agency and in-house marketing environments, have allowed him to provide SEO analysis and consulting services within a wide variety of industries for small businesses and large enterprises alike. Kevin is a Graduate of Oswego State University where he earned a B.F.A in Graphic Design while minoring in marketing. Outside of work, he can often be found hiking in the Catskills or the Adirondacks, enjoying live music, and spending time with friends and family.

SCOTT CREMI

With a passion for all aspects of design from the smallest microchip to a giant skyscraper and everything in between, Scott joins the Results Repeat team with a drive for creativity. He has a background in multimedia studies and digital design and has worked both as a self-employed designer and for large corporations. He lives in Philadelphia with his wife and his pug and likes to paint, play music, watch movies, and hang out with friends in his time off.

NAUSHER KHAIRI

With a master’s degree in Information Technology from Temple University, Nausher Khairi brings vast experience in web technology implementations to Results Repeat. Prior to joining RR, Nausher ran a successful mobile app development company in Philadelphia. His role as project manager involves, among other things, to effectively understand our clients’ requirements and make sure that the end-product leaves each client truly happy. When not multi-tasking the various projects and responsibilities at Results Repeat, Nausher can be found teaching tennis at a prominent tennis teaching center in Narberth, PA. He is an ex-nationally ranked tennis player from India and over the years, many of his students have been recruited to play for some of the top colleges in the US.

MARK STRUS

With a degree in Fine Arts from the School of Visual Arts in NYC and years of Web Design/Marketing experience, Mark’s versatility and talent are a welcome addition to the Results Repeat team. In addition to his web design and development skills, he also has experience implementing new technologies. No matter what he’s working on, he aims to craft quality digital experiences with the care and diligence they deserve. When he’s not working, Mark likes to participate in charities like The CHD (Congenital Heart Defects) Coalition, work on his gaming blog, and spend time with his wife and twins.

HOLLY HALE

Holly has been rocking Digital Marketing and Search Engine Optimization (SEO) since 2011. What immediately sets Holly’s experience apart is her proven track record working in various agencies, with hundreds of clients in a wide variety of industries. She prides herself on taking clients’ SEO where it has never been before. She will work diligently to ensure that you get the absolute best results from your SEO campaign. Are you looking to increase your online presence and grow your business? Holly and her team will research, plan, and strategically execute to get you increased organic traffic and online engagement. Rest assured, Holly genuinely has your company’s best interest at heart. When Holly is not busy embracing the ever-changing industry of SEO, you can find her exploring the outdoors, traveling, reading, cooking, doing yoga, or hanging out with her dog.

DYLAN YOUNGS

Dylan began his career in digital advertising after graduating from SUNY Oneonta in 2012. He quickly fell in love with SEO & SEM where he helped build those departments at an agency in upstate New York. Dylan enjoys problem-solving and coming up with strategies that improve his clients’ online presence and to drive measurable results. When he is not being an SEM/SEO ninja, you can find Dylan singing and playing guitar, whipping up a recipe in the kitchen or exploring his new home, Philadelphia.

DANICA BURNS

After deciding the world of journalism wasn’t honest enough, our Director of Content & Marketing, Danica, worked on gathering a varied portfolio of experience. She joins the team with a rich background in marketing, marketing research, and social media. Her dedication to deadline and efficiency provides an excellent basis for project management and client satisfaction. Danica’s journalism training has given her the ability to stay until the job is done, no matter the challenges! When she’s not under deadline, she enjoys participating in Crossfit with her husband, traveling, and hanging out with her two dogs.

CARISSA CIUCA

Carissa brings over 16 years of experience in development, membership campaigns, direct and digital marketing, and business leadership to Results Repeat. Since completing her degree in Communication and Business from the College of Charleston, Carissa has managed multiple teams, opened and ran her own brick-and-mortar business, and steered many significant projects to new levels of success, including ground-breaking work at The George Washington University and WXPN FM. In 2016, Carissa joined the team here at Results Repeat, working directly with our clients to strategize daily for marketing results and successes, and is thrilled to now work with Ellen to grow Results Repeat to new heights. When she isn’t helping grow our company, Carissa travels with her family, loves books and live music, and is learning (slowly!) to play the piano.

GREG HOFFMAN

Greg Hoffman, has over 12 years of experience in web design and front end development. Greg comes to us from Respage, where he developed and maintained websites for a number of different industries, specializing in multifamily. In addition to web services, he has developed additional online and print media for a number of companies. With a background in fine art and graphic design, Greg knows not only what works from a structural standpoint, but visually, as well. Greg brings this experience and his drive to every project, delivering innovative solutions for all of our clients.

SERGEY BESTUZHEV

Our Creative Director, Sergey Bestuzhev, has one up on the rest of the Results Repeat team: He was the very first employee hired by our then, and still, fearless CEO. Clearly not one to shy away from risk and uncertainty, Serge, as he prefers to be called, jumped in with both feet (hands and eyes) to help launch Results Repeat and lay the foundation for a new breed of slick, yet affordable websites. A web design and development specialist, Serge’s experience extends beyond web and graphic design into pre-sale live mock-ups, viral web campaigns, wireframes and workflows. Prior to joining the RR team, he was Production Designer at Salesforce in New York City. Other career highlights include a tab page wireframe documentation engagement with Facebook and campaigns for Bose, Avon, Calvin Klein, DirecTV, Gucci, HBO and Walmart. A proud graduate of New York City College of Technology (Bachelor of Communication Design), Serge, as he prefers to be called, holds fast to the principle that where your degree came from matters far less than the skills you attain and hard work you put in that will get you where you want to be. Whether he’s communicating with clients, creating original logos, or enhancing user experiences, Serge stays on task and never once makes it look like he’s “working.”

AMY CHEATHAM

With a BS in Environmental Resource Management and Renewable Resource Economics from Penn State University, and career experience in the fields of Engineering and Education, our Director of Operations, Amy Cheatham, is the definition of multifaceted. Curious and capable, with a knack for both client relations and human resources, Amy is our go-to team member for a myriad of essential tasks that come with keeping businesses of all sizes on track. Her diverse education and career background has afforded her invaluable communication and organizational skills, which have been called upon over and over again by her coworkers and clients. Her flexibility, passion for learning and ability to “figure things out on the fly,” has solidified Amy’s Essential Team Member status. When not carrying the team on her back, or her children, she enjoys exploring new places and beefing up her knowledge both professionally and personally.

ELLEN THOMPSON

Results Repeat’s Founder is Ellen Thompson. She’s personally used Internet marketing to build companies that have appeared on the Philadelphia 100 list of the fastest growing companies a combined 7 times. As a savvy multifamily marketing consultant and founder of 4 Walls, Inc., Ellen has helped clients use the Internet to attract and retain customers since 2002. In addition to being listed in the Philadelphia 100 five times, it has been honored as one of Philadelphia’s best places to work by both the Philadelphia Business Journal (PBJ) and Philadelphia Magazine. 4 Walls was also recognized as a “Social Media Star” by PBJ for its Respage social media services product for the apartment industry. Previously, she was the Founder/CEO of Know It All, a leading skills testing company, which she started in 1993 and was sold in 2000. It ranked in the top third of the Fast 500, Deloitte and Touche’s national ranking of the 500 fastest growing tech companies. Ellen has personally been honored as one of Pennsylvania’s Best Women in Business and has appeared on the Philadelphia Business Journal’s 40 under 40 list.