The gender argument

Women are the predominant buyers of performing arts tickets according to every survey and across all disciplines (see Alan Brown’s extensive study for Major University Presenters for an excellent recent example.)

They are also dominating digitally, according to the Huffington Post, which published an infographic from marketing firm Digital Flash NY showing women actively using the big three social media networks more than men. Women make up 64 percent of Facebook users, 58 percent of Twitter users and a whopping 82 percent of Pinterest users.

Now that you know who you’re talking to…post, tweet and pin accordingly.