DRAGONFLY Office Building – Seoul, South Korea

Sangam district is the location of choice for international IT companies based in Seoul. Many high-tech office buildings here showcase their brand names and products on eye-catching media boards. One of these office blocks belongs DRAGONFLY, a leading production company for online games. To manage visual content, which is projected on a sixty-meter-high vertical media board stretching the full height of the building, they turned to Traxon & e:cue’s proven control system. The DRAGONFLY brand name now enjoys extremely high visibility in this thriving business district. Thanks to a park that is located directly opposite the building, the LED billboard – displaying several of DRAGONFLY’s online games – can be admired from a considerable distance. The LEDs are controlled by e:cue’s LCE-fx, and the power supply is independent from the building’s internal lighting control system. Lighting specialists B2 Company were commissioned by iArc Architects to design the lighting concept for this project. Only Traxon & e:cue’s advanced control system could fulfill the client’s challenging brief of vividly displaying excerpts from DRAGONFLY’s online games. Designing and programming the videos, made out of light, took almost a year. Installing the hardware required another four months.