As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands. Nigerian Breweries Plc, the country’s leading brewer
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Category Archives: Interviews

Roland Ebelt is the Managing Director of The La Casera Company Plc. Though he has been in Nigeria for the past 16 years, he joined the Carbonated Soft Drink company last year. In this interview with Brand Communicator’s Abutu Agada and Tolulope Olasunkanmi, he bares his mind on the recent relaunch of La Casera, the challenges in the market and other sundry issues in the CSD industry.

In recent times, the Nigerian market has been flooded by all kinds of bitters and they enjoy high patronage among consumers. However, so much is not known about the origins and effects of these bitters on the body. The News Agency of Nigeria (NAN) conducted a qualitative survey of consumers all across Nigeria recently to get their take on why they consume bitters.

Some of these bitters have names like Yoyo, Alomo, Orijin, Agbo, Action, Washing and Setting, Baby-Oku, Skelewu, Man-Power, Swedish, Goko Cleanser, Ruzu, Kola nuts, Bitter kolas as well as Chinese and India bitters, among others.

You will find them being sold in all manner of places such as markets, stores/department stores, supermarkets, highways, roadsides, buses/vehicles and more.

In the dynamic alcoholic beverage industry, one man is trying to redefine how business is done. The Managing Director of drinks.ng, Lanre Akinlagun, talked to Beverage Industry News (NG) recently on the state of the alcoholic beverage industry in Nigeria

Let us start by you giving us a brief background about yourself, where you started, where you went to school and how you got into this business?