Roshinante, the 'herbivore' whom the Reuters story centers on, rejects the money-driven careers and attention-seeking purchases endemic during economic bubbles, especially during the 1980s in Japan, and his different perspective as a consumer intrigues marketing experts.

As if I didn't already have enough pet peeves about language, I seem to have developed a new peeve: People using "vegetarian" to mean "herbivore". For example: "That buffalo looks scary, but don't worry, he's a vegetarian!" or "Scientists have announced that the newly-discovered dinosaur was vegetarian".

Here's my rant: It's impossible for an herbivore to be a vegetarian! An herbivore is a creature that cannot eat meat. A vegetarian is someone who could eat meat, but chooses not to. Therefore, herbivores can't be vegetarians -- only omnivores can!