PepsiCo India expands its beverage portfolio with the launch of 7UP Revive

Focuses to garner more volumePTI | Updated: March 12, 2016, 15:19 IST

File photo With summer round the corner, beverages and snacks major, PepsiCo is expanding its soft drinks portfolio to garner more volume from its main brands.The company with brands such as Pepsi, Mirinda, Mountain Dew and Dukes in its kitty, has offically introduced hydrating drink, 7UP Revive, under the 7UP range of products in India."We would be focusing on our five beverage brands and make them larger and 7UP is the one which has taken the step first," PepsiCo India vice president - beverage category, Vipul Prakash. He said the company is targeting young consumers to be early adopters of 7UP Revive. "We expect young people to try this first and slowly going towards other age group as the brand become larger," he added.

The new product would be available in 500 ml PET and 200 ml regular bottle. Prakash further mentioned that the company is focusing on 40 top cities in India this year for 7UP Revive. "We believe that over a period of 2-3 years it would be as relevant to urban consumers as rural consumers."

At present, 7UP is around Rs 1,000 crore brand in India and PepsiCo is offering four products under it -- 7UP, Nimbooz, Nimbooz Masala Soda and Revive. PepsiCo India initially test marketed 7UP Revive in Tamil Nadu and Kerala. Then it was introduced in 10 more states before launching it nationally.