WP Live Crew

Improve Your WordPress Site with Split Testing Tools

Posted
on April 24, 2017

Split testing, a.k.a. A/B testing, is a little slice of magic… at least in the world of online marketing.

Imagine you have two landing pages that convey the same message, but the design and the copy vary a little on each page. You obviously want to understand which landing page, A or B, resonates most with your audience. WordPress split testing uses web analytics to automatically determine which page is performing best and then defaults your users to land on that page to increase click-through or sales conversations.

See? It’s magic!

There are plenty of free split test plugins available so don’t miss out on the opportunity to test your messaging and discover what your audience prefers. It’s tough sometimes, but remember, it’s about the audience, not about you!

Tips for WordPress A/B Testing

You might be wondering what you should even be testing. There’s no use in testing just because you can. We suggest making a concerted effort to determine which of those marketing ideas you’ve been kicking around work best for your website. Consider these to start:

Headlines

Taglines

Images

Videos

Copy vs. Images

Basic email sign-up form vs. email sign-up form with a free eBook giveaway

Split testing uses facts and figures to show you if that eBook or photo shoot was even worth the price. It will let you know if you need to revamp your copywriting efforts or if a website re-design is really necessary.

A Few Words of Split Testing Caution

Be prepared to learn, but know that split testing is an ongoing process. You won’t be able to–and shouldn’t–test all of your marketing questions in one go around. This will be immediately confusing and yield very little information. Appreciate the process of learning what works or doesn’t and make tweaks to your website each time.

Split or A/B testing is magic not just because it allows you to experiment. It teaches you a fundamental principle of web design: understanding the user. You’ll often be amazed by the results.