I love this salon. Getting my hair washed in this place is like sitting in a first class seat on British airways, which I’ve never done. I guess it’s there fault I keep coming back, I love the salon, but I want the shampoo chairs!

WOW!!! Do I look great! I wish I could hide this place away just for me, but alas, the word is getting out. I love their new location. It’s modern, bright and fun just to hang out. My hair is so healthy now! Gina I LOVE YOU!!!!

Time for shampoo and style! Pam is the only one I go to, she gets it right every time. This is the best salon I have ever been to, as long as you’re not wanting that Beverly Hills snobby stuff.
This place is so relaxed, and feels so comfortable. Everyone talks to you, there is a cheerful vibration.

This salon is awesome! Modern looking and always clean. It’s their new location as they have moved and expanded from the old spot on Sepulveda Blvd. I get my hair trimmed by the owner of the Salon Georgina and she is wonderful!

As a loyalist, I never dreamed of cheating on my stylist…until it got to be 2 years since my last cut (shes in OC)
So I finally decided to branch out. Am I glad I did! Sandra at Innovation is AMAZING!! She’s so sweet and knows what she’s doing. She gave me PERFECT (subtle, natural looking) highlights and a great cut (some layers, lightened it up).

Georgina Penate, a Los Angeles native, has been styling hair since she was 18. After graduating beauty college, Georgina worked privately before starting her own business, eventually opening her first salon, innovation a salon, in 2005.

Fluent in both English & Spanish, Georgina has contributed to national and international campaigns for Target, Budweiser, Verizon and many others. A seasoned commercial Hair & Make-Up artist, Georgina has collaborated with artistic directors, such as Tony Kaye, Francis Lawrence, Bruce Dowad and Dewey Nicks.

Georgina’s skill with both Hair & Make-up has kept her in high demand with her fashion and celebrity clientele. Always creating youthfull and cutting edge styles, Georgina knows how to create a diverse look that has kept her clients happy year over year.

While her travels have taken her all over the world, Georgina continues to live in Los Angeles with her husband Paul and their dog…”INDY”.

Georgina uses Redken, Alfaparf, and Ammonia free Color wear by Alfaparf. She is certified in the Brazilian Blowout smoothing treatment.