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Tag: marketing automation

It's been a few weeks since the Marketo User Summit took place in downtown San Francisco, the largest Summit yet with approximately 2,800 current and prospective users in attendance. The theme for this year's conference was "A Brave New You," with various Marketo experts and industry thought leaders speaking on our abilities as individual marketers...

As a B2B marketer, I have always been quick to defend my guild whenever I hear that our cousins, B2C marketers, are faster at adopting technologies, more "social," and generally have a tougher job than we B2B'ers do. I'd counter with "well, B2B marketers serve a more mature audience so naturally the channels will be...