Canopy Tours Northwest

The Problem

The challenge for Canopy Tours Northwest was one that many young brands face. They had been in business for a little over a year—handling all of their advertising themselves. They had a superior product—the best darn zipline tour in the Northwest—but most folks had not heard of them.

The Solution

Canopy Tours Northwest approached Bigger Picture about doing some outdoor advertising on buses. They have a great story to tell and an exciting experience that is easy to visually convey. With a long history of creating billboards and bus board campaigns, the fast, simple, and easy response would have been to say, “Of course, we can do that for you.” We declined. Bigger Picture proposed that they could reach more of their target demographic (delivering a better return on their investment) by creating a radio campaign rather than an outdoor campaign.

The Benefit

Over the last year, the ziplines at Canopy Tours Northwest have been humming. They are consistently breaking single-day booking records, and they have even extended their hours by opening up for night zipping. In 2013, Canopy Tours Northwest saw a year-over-year jump in sales in June (180%) and in July (230%). By 2015, they were seeing a 63% increase in sales over the previous year.

Next Steps

You face specific challenges and opportunities. We’d love to schedule a few minutes with you and your team to learn more about your business. Please find our contact information at the bottom of the website.