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Choosing a domain name is often one of the most important decisions entrepreneurs make once their business is established, and so it can seem like an extremely intimidating process. Many business owners spend days, weeks, or even months agonizing over the right name for their website when in actuality it can be quite simple.

Devise It A domain name should be a clear representative of your business. Consider using keywords that describe your company and its products or services. For example, a sporting goods store might include the word “sports” in their domain name. This also helps your site achieve a better ranking among similar sites in search results. Locally based businesses can create a direct connection with their client base by including the name of their city or state in their domain name along with a keyword describing their business. Once you’ve come up with some possibilities, be sure to test them out with family and friends to get actual feedback.

Filter It A successful domain name can be easily used in practice. This not only refers to ensuring that you do not incur expensive legal issues by using an existing trademark, it also refers to visitors being able to type the address accurately every time. Numbers should be avoided, as they can create confusion about whether to use the character or the spelled out word (e.g. 4/four), and characters such as hyphens are easily skipped, which can lead to broken links and otherwise interested customers being inadvertently turned away.

Claim It Once you’ve come up with an ideal domain name for your business web site, the final step is to protect it. Register your new domain name as soon as possible, as they can disappear quickly. Purchase multiple domain extensions, including “.com,” “.org,” and “.biz,” so you can control how your newly established brand is perceived, and be sure to purchase common misspellings of your company’s name as possible so user will be automatically directed to your site even if they mistype it.

Once you’ve put your brand new site up, keep visitor interest up by providing fresh content on a regular basis and remember to renew your domain contract when it expires, as outside parties could easily snatch it up during any lapse after your term ends. The perfect domain name for your business has the right combination of informational value and memorability, and although it’s certainly more alchemy than science, the method involved is fairly straightforward.

Find out more here about how a well-chosen domain name can give your business the boost it needs.