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Here’s the thing, for me, using Pinterest strategically is not about growing my following on Pinterest or increasing the monthly views on my profile. My main goal of Pinterest and Tailwind is to drive traffic back to my website.

Call me old fashion, social media grandma or just holding onto the past, but I still love posting to the Instagram feed! I understand that people are spending more and more time in Instagram stories instead of scrolling the feed. But there is something I find so satisfying in curating and writing content for my feed.

I always looked at a quiz opt-in as something that was complicated, was going to take up too much time and just plain overwhelming. But seriously, setting up a quiz for my website was so much easier than I expected and I’m really excited to see people start to use it!

Your brand messaging is who you are, what you offer, why it adds value to your clients. The messaging uses words and phrases that connect with your ideal client, so they understand that you are speaking directly to them.

I’m really glad you have started your email list and you have an opt-in, seriously you’re doing great! Now, the next thing you need to do is nurture your subscribers and introducing them to your brand.

For the last couple of weeks I have been asking entrepreneurs what the #1 strategy they used to grow their business in 2017 was, basically the thing that grew their business the most. These are the results!

Having a marketing strategy will set the foundation for your marketing plan and the marketing plan will help you focus your time and efforts on specific avenues instead of taking a “spray and pray” approach to promoting your business.

The struggle is real... getting your content in front of your potential and current clients is tough! Everyone has full inboxes and a million things competing for their attention. We have to continue to produce quality content, but we NEED to evaluate how effective the delivery methods are.