Thoughts on business, entrepreneurship, and life from a Silicon Valley entrepreneur and writer.

Monday, May 05, 2008

Passion vs. Pop

Seth Godin comes through again with a brilliant post. He posits that there are two audiences--the passionate enthusiasts, and the pop masses, and that if you plot them on a continuum from edgy to trite, the two distribution curves leave a gap in the middle.

Be edgy, or be designed for everyone--just don't get caught in the middle.