Feb 26, 2007

Today’s news event: Microsoft apparently sponsored another
guerrilla marketing campaign that involved a using a
“competition grade” car audio system to promote its Zune DAP
by blasting tunes
in a residential New York City neighborhood at 3am.

As might be expected, some of the residents in the affected neighborhood
aren’t pleased. Of course I don’t know what’s worse - the
fact they were blasting music at 3am, or the fact MS apparently chose to blast Justin Timberlake’s music at 3am.