Unlock forward looking Insights via Machine Learning

Today’s machine learning techniques provide us with a solid basis from which to look forward. With the help of machine learning, pharmaceutical managers can start thinking about the next area where one can bring added value to the HCP or patients. Ultimately, one can make predictions with a high degree of accuracy when providing a streamlined, case-by-case customer experience.

A recent analysis studied the prescribing behavior of HCPs and by leveraging machine learning models. After overcoming a few challenges, the commercial team was twice more likely to pinpoint a brand adopter than using volume driven methods from the past.

KMK testimonials

"KMK has the majority of our field analytics work, including alignments, call planning, field targeting processes, field reporting, and incentives. I couldn’t be more pleased with the work from KMK."

"In every area they have delivered high-quality work and in many cases exceeded our expectations."

"[KMK consultants] take the time to understand our problems and work with us to come up with a solution, versus larger analytic shops who come with pre-defined solutions. I would recommend them to anyone who asks."

"KMK has done a great job on the market research and analytics we needed to support the launch of our first product."

"We turned the bulk of our research assignments over to them, beginning with the new product forecast, and have benefited from a very effective partnership with senior staff who understand our business and care about our success."