Shanghai Flagship Store

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Located in the heart of Shanghai adjacent to
Plaza 66, the Shanghai Flagship reflects the company’s continued commitment to
the Chinese luxury marketplace. With Giannini’s singular design, the store
offers a powerful and personal affirmation of Gucci’s growing Asian presence,
and symbolizes Gucci’s 21st century contemporary look.

Giannini’s innovative concept
employs open space, warm luxurious materials and natural light,
emphasized by a
massive 19 x 43 meter
golden glass façade, to spectacular effect. This external sheet of
transparent
glass spans all five stories, letting natural light pour through the
space
while allowing views both inside and out. A noteworthy design feature is
the
staircase with a stunning series of vertical gold and clear Plexiglas
rods, that allow light to reflect in the
space.