Interactive course expert support, adviceand guidance from leading industry professionals. Always ready to help and answer any questions you might have throughout the course, all of our digital marketing course experts are top industry professionals with many years of successful experience. Upon completion of this online diploma in digital marketing for the fashion industry all of our students are industry-ready.

Real life digital marketing for the fashion industry briefs. Our Diploma in Digital Marketing for the Fashion Industry empowers participants with practical and specific skills that can be applied in real world situations. You will gain exposure to invaluable toolkits and prepare a real life digital marketing for the fashion industry brief, enabling you to develop your work portfolio. The course project is aimed at providing you with the confidence and ability to take on and create digital marketing strategies and proposals for any fashion organisation.

Flexible online learning. Our Diploma in Digital Marketing for the Fashion Industry course can be completed in your own time, from the comfort of your own home, to suit your lifestyle. You will have full access to online resources and subject expert support for one calendar year. However, you can complete the course in as little as 4-6 months, by dedicating 6-8 hours of study per week.

Digital Marketing Jobs, Networking and Volunteer Opportunities. Benefiting from many years of industry experience, we are extremely well placed within the industry. Employers are always looking for our digital marketing students and alumni. Our website features a comprehensive jobs and volunteer opportunities section.

Introduction to Digital Marketing

About Digital Marketing; How the internet works;

Digital Marketing Communications

The Marketing Mix; Inbound vs. Outbound; Overview of marketing communications; How Marketing has changed in the digital world; The changing consumer journey; The buying funnel; The changing organisation and the changing marketing mix; Market segmentation and the importance of understanding the customer; Market research and collecting and analysing the data; The importance of branding and brand development; Marketing communications in a digital world; Promotional activities including advertising, sales promotion, events, sponsorship, personal selling, sponsorship, direct marketing and public relations.

Social Media: Using social media to market and communicate online; Facts and figures for social media adoption in Ireland; Creating a social media strategy; Finding your customers online; How to market your business on Facebook, How to use Twitter to reach customers and influencers; How to find leads on LinkedIn; Instagram; Snapchat; Pinterest; Brand personality and tone of voice; Creating a content calendar; Measuring social media success; Social media tips;

Video: Choosing the right type of video; Viral videos; Tips on video planning; Optimising for better search results; How to get your video seen;

Blogging: Introduction to blogging; The benefits of blogging for business; Blogging platforms and tools; Golden rules of ideas for blog content; Structure of a blog post; How to drive traffic to your blog; Commenting on other blogs; Getting more readers;

Overview of Traditional: Marketing and the Marketing Concepts; Barriers to Marketing Implementation; The Marketing Environment: Political, Economic, Social and Technical Factors; The Market Information System; The Market Research Process: Collecting and Analysing Data; Reporting the Findings.

Introduction to HTML and CSS; Website hosting options; ftp; Web content management systems and features; Principals of good web design; The importance of usability; User focused approach to design; How to measure usability and build a business case for improving it; Website accessibility; How to ensure your website is accessible;

Setting Up and Marketing Your Own Digital Marketing Consultancy

The Business Plan; Legalities; Setting Up: Set up a workplace; Organise your insurance; Understand the options available to you for financing your business; Marketing Strategy: Create a marketing strategy; Develop a marketing plan; Knowing Your Competitors; Promotional Tools: Understand and utilise the range of promotional tools;

Presentation Skills

Creating and Delivering a Presentation; Client Presentations: create an effective presentation (e.g. an event pitch); Tailor your presentation to your audience; Demonstrate an awareness of the appropriate use of visual aids (including design considerations); Understand the vocal, verbal and visual aspects of a presentation (including the use of body language); Presentation Rules and Characteristics;

I recently completed the Diploma in Digital Marketing and Social Media with the Fitzwilliam Institute and found the experience to be very rewarding and beneficial. The classes and study material were comprehensive and well-rounded, providing in-depth knowledge, which is already being applied to my day-to-day work activities. I have gained a very useful qualification, passing on the benefits of the up-skills honed through this course to my client base. Course Director, Tim Smyrk, was particularly engaging and provided excellent guidance throughout. I would highly recommend the Fitzwilliam Institute. - Deirdre Walsh, Avanti PR

Deirdre Walsh

I have enjoyed the course thoroughly and I can’t wait to begin my Digital Marketing Career. When you know what you want to study, the next step is to find the college which is the right fit for you. Personally Fitzwilliam Institute felt right for me. Ideal location with highly qualified and skilled lectures making learning fun - Fantastic experience.

Peter Kavanagh

I finished my Diploma in Digital Marketing in October 2016. The course was very practical and engaging with real life examples. I learnt how to create a marketing strategy for our company and identify the best practices to reach the objectives. The great part for me is that I am about being promoted to Marketing Manager! I highly recommend this course to anyone who desire to gain a complex knowledge and skills in digital marketing field. - Lucie Šedivá, Orchestr8

Lucie Sediva

Leading Edge, on top of industry trends. I was able to use my learning’s in the work place. - Stephen Cramp, Britvic

Stephen Cramp

On successful completion of this course you will receive a Diploma level qualification that is certified and awarded by the ICM (Institute of Commercial Management)

The Institute of Commercial Management was founded in 1979 and is one of the leading Professional Examination and Certification Bodies in the world today. Fitzwilliam Institute have developed and provided practical skills training courses in liaison with the Institute of Commercial Management qualifications and certifications framework for over 25 years. The Institute of Commercial Management certifications and continual professional development training awards are recognised by leading industries, bodies and professions.

next start date: 24th May 2019

Duration: You will have full access to online resources and subject expert support for one calendar year. However, you can complete the course in as little as 4 - 6 months, by dedicating 6-8 hours of study per week.

Course Fees: 995.00 EUR

To secure your place on the course the full fee is required. All fees must be paid in full before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.

Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.

Fitzwilliam Institute closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute. Distance Learning courses are provided by Fitzwilliam Institute BGLS Ltd.

Year on year, we have the pleasure of training students from top
Ireland and international companies. See where our most recent students come from and find out what they have to say.