Fragrance expert to list in Fragrant Harbour

L’Occitane en Provence chooses Hong Kong over Paris to sell 25% of the company to fund expansion.

L'Occitane, a French company that makes and sells cosmetics and skincare products, has started investor education for a Hong Kong initial public offering IPO of up to $700 million. The company has chosen the Hong Kong bourse over Paris, confirming its determination to make the most of the strong growth in the region.

And given that the Chinese word for Hong Kong translates into fragrant harbour in English, what better place to list for a company that makes a...