February 12, 2006

Tips for using a postcard mailing service

You’ve decided to use postcards to market your real estate business. Now you’ve got to decide if you want to use a postcard mailing service. If you’re new to the process, here are some tips on using a postcard mailing service.

Choosing paper stock for your postcard may seem daunting, but it isn’t. If your postcards will be in color, you will want to use a gloss stock. Postcard stock with a gloss finish on both sides is called C2S stock. If you want color on only one side, you can go with stock that has a glossy finish on one side and a matte on the other. This is called C1S stock. C2S looks and feels better, and most printers recommend this stock. It actually costs less than C1S stock!

Paper weight, or thickness, is also important. The Postal Service requires that postcards meet a minimum thickness requirement, so that they don’t get stuck in the machines. There are requirements for each size, but choosing 10pt stock will ensure your postcard is complaint regardless of its size. You may be tempted to buy more expensive 12pt or 14pt stock, but it really isn’t worth the extra money.

Speaking of size, you’ll want to decide on the size of your card. Different printers have equipment that works for different size sheets, so ask your printer up front for a price sheet. Choose a size that is standard for the printer and you’ll avoid the extra expense of customization before you work on your design.

If you are designing your own postcard, make sure that you use a PDF format. Most printing companies use PDF files, so there will be no problems with converting your designs to their software.

With these simple tips, using a postcard mailing company is easy and fun!

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