Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.

Rockin MailChimp: Accounts, lists, & campaigns

Back on August 26, 2015, I presented to the Iowa Startup Accelerator regarding using MailChimp during their first annual Marketing Hell Week. It was goodtimes.

We actually did a similar session last year because, while MailChimp is a popular and easy to use tool, there are some finer points with regards to how lists and contacts work which can become confusing for new (or even seasoned) users. I thought I'd share those key points with these who could not attend the Hell Week. Within MailChimp Lists & Contacts there are alot of options and got-yas.

4.
Term What How
List
List of subscribers with
affiliated email, name, etc.
Import of data from CSV,
manually added by you, or
subscriber signup form
Group
Groups are a means of categorizing
subscribers based on things like their
interests or preferences.
Selected by you upon
import or by subscriber
via signup form
Segment
Segment is a portion of your list that
includes only subscribers whose
profile info matches your criteria.
Filter you create based on
subscribers’ group, list
fields, metadata, etc.

6.
Type What Why
Regular Ol'
Campaigns
Create the HTML & plain-text version;
choose to send immediately or schedule.
Just want an email which
can be created quickly & has
HTML formatting options.
Plain-Text
Campaigns
Campaigns contain only text &
have no formatting options.
Just want an email
which can be created
quickly without formatting.
RSS-Driven
Campaigns
Automate your email marketing by
combining content from an RSS feed with
user-friendly MailChimp templates.
Have a blog/RSS in which
you want to pull content in
from/distribute.
A/B Split
Campaigns
Test subject line, name, or send time.
Send two versions to small part of list &
send majority of emails to winner.
Want to maximize
performance by testing
variants prior to sending.

9.
Now what? JUST DO IT
1. Upload lists > then group > then segment
2. Add subscribe box to your pages
3. Send your first/next campaign
4. Make editorial/task calendar for future sends
5. Content (RSS?) you can syndicate via email?
6. What can you integrate with to streamline?
7. Where can you use Chimp to automate email?
8. What can you test A/B using Chimp?
Later, watch when done: http://i.mcnary.me/1IdJeQh