THE WEATHER VANE

Google’s Big Update: What Caffeine Means for Your Website

By now you may have heard of Google’s latest update, dubbed “Caffeine.” It’s been on the horizon since the end of last year but now is fully propagated throughout Google’s system.

You may have also heard that it can affect your website’s ranking unless you do something to counter that. Well I’m glad to tell you that it’s not true: Caffeine is an update that only affects the speed at which Google finds web pages and delivers them to searchers, it doesn’t change Google’s rules for ranking websites. So if you are following good SEO practices and are hopefully in a continual test-refine-review process you have nothing to worry about. The video above, from Google, serves as a great overview and reminder for how the giant search engine works.