Ebook] How Marketing Automation Empowers Small Teams was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] How Marketing Automation Empowers Small Teams appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. That, in essence, is the name of the game.

[Link, Marketo] 3 Actions for Marketers to Take During the Dog Days of Summer

Actions for Marketers to Take During the Dog Days of Summer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Actions for Marketers to Take During the Dog Days of Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Reward them accordingly!

[Link, Marketo] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing

Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. People like—no, LOVE—mobile. and U.K.,

Marketing Analytics That Matter for Driving Higher Revenue was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Marketing Analytics That Matter for Driving Higher Revenue appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. So how do you do it?

[Link, Marketo] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy

Ways for Marketers to Take on the Growing Subscription-Based Economy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways for Marketers to Take on the Growing Subscription-Based Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Lessons To Help You Produce Content That Converts was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 Lessons To Help You Produce Content That Converts appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But what exactly is content that converts?

Score Your Data, Score Your Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And that’s not just with your contact data.

Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world. Your Boss: Is that good?

Author: Dayna Rothman Inbound marketing is a proven and powerful earned strategy for creating brand awareness and generating leads. With inbound marketing , you can attract people to your brand through great content, which serves to engage customers. For marketers today, inbound marketing is more necessary than ever. Inbound Marketing b2b Consumer

[Link, Marketo] [Video] The Social Media Lead Generation Trick You Need To Know

Video] The Social Media Lead Generation Trick You Need To Know was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Video] The Social Media Lead Generation Trick You Need To Know appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And I totally get it.

[Link, Marketo] Party Time, Excellent! Why Lead Lifecycles Should Be Modeled after Assembly Lines

Why Lead Lifecycles Should Be Modeled after Assembly Lines was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Party Time, Excellent! Why Lead Lifecycles Should Be Modeled after Assembly Lines appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Enjoy!

In my role as Director of Business Development at Marketo, I see a wide range of partners offering new and innovative ways that marketers can engage. Location Marketing Solutions. Location marketing solutions can encompass new technologies such as mobile device location awareness and tracking & beacon technologies. Exactly. Here, here!

Here’s How to Create a Modern SEO Strategy That Works was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Here’s How to Create a Modern SEO Strategy That Works appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How can that be possible? Ah-ha!

and link to a trial download or an ebook. Marketing automation platforms like Marketo make it easy to create gifting campaigns. Gifting services like Rybbon integrate with Marketo to deliver these gifts nicely wrapped in your own branding and messaging. The most valuable lesson we learned? The Power of Gifting. Winning!

Author: Ellen Gomes Are you one of the millions of people that flocked to a cool theater on a hot summer day to see Jurassic World? Each year, the movie industry churns out a line-up of summer blockbusters that bring people out in droves, and each year the bar gets higher, with opening weekends topping a whopping $208 million. Promote and Partner.

[Link, Marketo] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network

Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Ebook] How to Sell Marketing Automation to Your C-Suite was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] How to Sell Marketing Automation to Your C-Suite appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What does the CMO care about? The CEO.

[Link, Marketo] Size Matters: How to Run a Virtual Event with 18,000+ Registrants

Incentivizing your partners as well as making the entire process easy for them is important, which is why we here at Marketo have a gamification program. At Marketo, we actually rank our selling points and then make sure each message is exhausted before we move on to the next. Good question! But, I beg to differ! What does this mean?

[Link, Marketo] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men

Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising. Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry. thought that might be a hard sell.

[Link, Marketo] [Video] What Every Marketer Should Know: What Is Marketing Automation?

was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Video] What Every Marketer Should Know: What Is Marketing Automation? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Sesame Mish What is marketing automation ? Sound too good to be true?

[Link, Marketo] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat

What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

As Marketo’s CMO likes to say—“Social should be an ingredient in the cake, not the icing on the cake”. This week I am remote-live covering an event that Marketo is at in Cannes, France. Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should. 30AM: BUZZZZ!

[Link, Marketo] How to Convince Your CEO of the Power of B2B Content Marketing

47% of B2B marketers have a dedicated content marketing group ( Marketo ), and 69% of the most effective B2B marketers have a dedicated content marketing group in their organization. (CMI). Marketo ). Marketo ). Marketo ). 6. You Can Do Content Marketing Without a Fully Staffed Internal Team. Set expectations. Map It.

Vidyard and Marketo partnered to produce an ebook on making the most of video in marketing automation. Author: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. But it’s not just consumption patterns that are on the up and up. And you’re not alone.

was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Summer Is Here—Bring on the Interns! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Yes, they’re interns! As We Know, It’s All about Engagement. Your team has been provided an intern for the summer.

In fact, according to the Marketo Mobile Benchmark Survey, 72% of people spend two or more hours a day on their mobile devices. Marketers communicate with their audiences via mobile on virtually every channel and that’s because people spend tons of time on their mobile phones. SMS/MMS. Push Notifications. In-App Messaging.

[Link, Marketo] The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance

The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

And in a next phase, the app could be linked to an online ordering system, allowing mobile ordering of products. 3. Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. Apps are the new landing page. Are you a safe driver?

For most posts, Facebook best practices indicate that including an image increases engagements and click-throughs, and at Marketo, we definitely believe that great imagery is the key to building relationships on Facebook. These posts can be comprised of text, images, links, non-native video, and slide decks. Take a look! Facebook.

The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason.

For Marketo users in particular, we provide a brilliant partner network, LaunchPoint , carrying the marketing and industry expertise you need. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!

10 Thought-Provoking Books to Peruse This Summer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Do It! Do It! Do It! Schaefer.

Author: Ben Daters The best sales reps are the ones that clearly know the stages and complexity of their sales cycle and the dynamic elements that can be different based on the size of the opportunity. The roadmap of a successful sales cycle can be different for each sale, but a map of how your deal could come to close is extremely valuable. Enjoy!

Author: Sesame Mish Starting today, Marketo is excited to introduce to you a brand new series of vlogs (yes, you read that correctly), the first three of which will be on the topic of mobile marketing ! On that note, I am pleased to present Marketo’s first vlog, Mobile Permissions ! Hey marketers, listen up! Take a look…. Check it out!

Fast forward a few years and these gray hairs from Marketo’s IPO run have made me just a little wiser. Author: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this really the only thing sales teams should be focused on? Let’s go deeper though.

Many marketing automation platforms, like Marketo, have an awesome plug-in for the CRM that sales teams would give a standing ovation. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Dear Sales, Marketing Automation Is for You, Too! The answer is, well, everything. Keep reading….

Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? Marketo @ AHIP Institute Conference was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Biscuits, Hot Chicken, and Health Consumer Engagement!

At Marketo, we recently decided to restart our social storytelling and are going back to page 1 of our social storybook—without any jargon. We realize that some people may not know what we mean when we say that Marketo is the “best in class engagement marketing platform”. Texts From Marketo. So here’s how we’re changing that.

[Link, Marketo] Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns

How to Re-Engage Your Audience with Reactivation Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Food for thought!

Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

[Link, Marketo] How to Structure Your Organization for Sales and Marketing Alignment

How to Structure Your Organization for Sales and Marketing Alignment was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Structure Your Organization for Sales and Marketing Alignment appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sales Roles.

To give you some context, here is an example of the steps you would take if Marketo’s your platform: Define and document business requirements for the lifecycle and communications. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Various Lifecycle Species: Which One Are You?

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies. Customer Journey.

[Link, Marketo] Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing

At this year’s Marketing Nation Summit, Marketo CEO Phil Fernandez spoke about how scheduling is broken. Marketo customers are really, really smart, but even the savviest marketers can struggle to reach their audiences with the right content they need them to read before they buy. Hate to Say It, but Marketers Have a Netflix Problem.

[Link, Marketo] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You

For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and ROI. Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. In a nutshell, ABM is about focus. SchoolDude: ABM in Motion.

That’s because no one could ever imagine that tactics such as sign-up-driven pages, refer-a-friend, or bringing in unique referral links could help a business model to strike a cord with users. Author: Laxman Papineni When was the first time you hopped on an Uber? Chances are that you did so after a friend recommended its services.

[Link, Marketo] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story

Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Introducing The Definitive Guide To Mobile Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide To Mobile Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What is Mobile Marketing?

[Link, Marketo] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform

Ways to Bring It with Your Marketing Automation Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Shoot for the Stars! Ways to Bring It with Your Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Yes, yes I did).

Courses like the Marketo University and Certification process help to build the necessary skillsets that are driving the transformation in marketing. Author: Shyna Zhang Whew! What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. Why, you ask?

In fact, the theme of Marketo’s 2015 Summit promoted a “Marketing First World.”. This linking provides the marketing team an accurate closed-loop report on the full revenue cycle — exactly what content series is most effective at driving closed-won deals. Yes, you’ve heard it all. Does social proof have you worried too?

[Link, Marketo] Video Marketing of the Future: How GoPro Ups Your Marketing Game

Video Marketing of the Future: How GoPro Ups Your Marketing Game was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Video Marketing of the Future: How GoPro Ups Your Marketing Game appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Public Effect.

[Link, Marketo] Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Customer Awards Programs Are Mutually Beneficial. But there’s no one-way street here! Step 3: Select.

[Link, Marketo] Welcome, Vessel.io Team! A New Era in Mobile Marketing Has Arrived

Author: Steve Sloan With much discussion about mobile marketing and a raft of product announcements here at Marketo, I would like to provide a peek behind the curtain of our mobile journey and welcome our newest team members. Have you tried Marketo Mobile Engagement? In that pursuit, we were fortunate to have met the team at Vessel.io.

Image courtesy of [link]. From Royal Babies to Brands was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s in a Name? From Royal Babies to Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes What’s in a name?

Steps to Executing a Flawless Influencer Marketing Campaign was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps to Executing a Flawless Influencer Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. It will help to be detailed.

[Link, Marketo] Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC

Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

[Link, Marketo] How Facebook Creates Powerful Connections in Times of Need

How Facebook Creates Powerful Connections in Times of Need was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Facebook Creates Powerful Connections in Times of Need appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Meaningful Engagement.

Ebook] Introduction to Mobile Marketing: The Past, Present, and Future was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] Introduction to Mobile Marketing: The Past, Present, and Future appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice! Emoji Marketing is Here appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. and obtain access to a whole new set of emojis. Ok, first the obvious, they’re fun.

Fresh Approaches to Increasing Work Quality was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Say Goodbye to Endless Procedures in Your Marketing! Fresh Approaches to Increasing Work Quality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

And at Marketo, we talk about this a lot from the marketers perspective, but what about sales? Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. But, I ask, is it really a death, or a chance at reinvention ? How does this new digital-first world effect the traditional B2B salesperson?

The author included a link to the source of that quote, but unfortunately it was broken (it has since been fixed). A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” You can buy it here if you’re interested. Only 23.7%

Ways to Actually Convert More Online Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop E-Commerce Window Shopping!—3 Ways to Actually Convert More Online Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But have no fear!

Since 2012, Babson has invited the public as well as its own students, faculty, and alumni to contribute definitions of the word entrepreneurship on a dedicated website ([link] The landing page for the Define Entrepreneurship campaign serves as a virtual community for those interested in entrepreneurship. Crowd-sourcing Super Bowl Ads.

[Link, Marketo] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation

For instance, if you are attending an event, maybe they would like event templates so they can invite key prospects. 2) Give the sales team visibility into marketing activities in the CRM: At Marketo, information is shared with our inside sales reps, so that over time, they get to know their prospects before they make a call. Sales.

In my seasoned two months at Marketo, I’ve started to view the communications I receive from brands through a ‘ marketing automation lens ‘ Roughly speaking, I’ve been gauging how well brands know me and how much they’re really listening to what I say and do. What do my habits say about me and what alarms do they set off? Wrong.

[Link, Marketo] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why

They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads. Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right?

In fact, a new report released by Marketo and The Economist Intelligence Unit (EIU), has shown that Asia Pacific (APAC) marketers are already pretty savvy. Author: Aden Forest We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before on how their company performs.

[Link, Marketo] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft

Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! Inspirational keynotes from Marketo CEO Phil Fernandez, Arianna Huffington, John Legend, and Salman Khan set the tone for the hundreds of sessions, meetings, and connections that took place.

The image links back to the product page on the Ikea website. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How To Make Your Marketing Meme-tastic! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. and Left Shark. Meme Evolution.

Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event : Marketing First. Author: Sesame Mish Lip balm, and buttons, and pens, oh my! Said to the tune of that Wizard of Oz chant we all love so much). Each year, the swag comes out in full force at The Marketing Nation Summit, and 2015 was no exception.

[Link, Marketo] 6 Vital Features to Look for in Marketing Automation Software this Year

Vital Features to Look for in Marketing Automation Software this Year was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Vital Features to Look for in Marketing Automation Software this Year appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

[Link, Marketo] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2

As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. The morning keynote, kicked off by Marketo’s CMO Sanjay Dholakia, went into more detail about what engagement marketing is and what it means for the marketing nation.

While some did a brisk morning jog, others got started sharpening their minds and honing their Marketo skills with University Day and certification courses. One of our Tuesday breakout session came from Marketo’s own, Heidi Bullock and Lizzy Funk, two pretty awesome demand generation marketers. 30am Fun Run along the Embarcadero!

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. They approached LinkedIn and Marketo to solve that problem for them. Together, Marketo and LinkedIn have made doing this a lot easier. It’s been a great event so far. Develop Personal Relationships.

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2

Author: Ellen Gomes Mobile’s still the new kid on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a sensation. From its inception, using the introduction of the iPhone in 2007 as the starting point for the mobile revolution, mobile has caught fire. Remember your first cell phone?

[Link, Marketo] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

[Link, Marketo] [Infographic] The Marketing Power of the Internet of Things: Connectivity for Better Customer Interactivity

Author: Dayna Rothman The Internet of Things, IoT as it has been dubbed, is a topic that every marketer is talking about. But, what does it mean, and more specifically, what does it mean to marketers? These smart, connected devices are ringing in a new and exciting era for marketing. The possibilities for IoT in the future are endless!

Come hear Phil Fernandez, Chairman & CEO of Marketo unveil a bold vision for the future in this Marketing First world. Other University Sessions: With passes selling quickly, the University Day offers marketers the ability to brush up on their Marketo skills and expertise. The Keynotes: Feel. Engage. Have a Little Fun.

[Link, Marketo] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology

Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

[Link, Marketo] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads

For example, if you’re promoting a marketing automation tool, such as Marketo, to the eCommerce industry, the copy might say: “reach more buyers online”. How to Get the RIGHT People to Convert on Your Targeted Ads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Stop the Waste!

Author: Michael Powers The 2015 Marketing Nation Summit is just 8 days away and the halls are a buzzing here at Marketo! The Marketing Nation Summit is the marketing event of the year—it is two and a half days of connecting with other marketers, engaging with new ideas, and discovering resources to make you a better marketer.

Marketing Mathematics: Why You Need to Invest in Website Engagement was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketing Mathematics: Why You Need to Invest in Website Engagement appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Problem.

The Walking Dead Approach to Slaying Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Walking Dead Approach to Slaying Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Shows like AMC’s The Walking Dead , for instance, drew 15.8

At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. Author: Ellen Gomes April Fools’ day—it can be a day you dread or look forward to…mostly depending on how prank-oriented your office-mates are.

[Link, Marketo] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s Engagement Marketing Platform is now connected to Google Analytics.

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