Nov 2 (Reuters) - Coty Inc will pay about $1
billion for the beauty care unit of Brazil's Hypermarcas SA
, beefing up distribution in one of the world's
largest consumer markets ahead of the completion of a similar
deal with Procter & Gamble Co.

Coty said on Monday the Hypermarcas purchase would provide a
platform to distribute P&G products in Brazil, where demand for
U.S.-made cosmetics is growing rapidly. In July, Coty agreed to
pay P&G $12.5 billion for 43 brands to expand beyond perfumes.

Under Bart Becht, who was tapped as Coty's chief executive
officer in June, Coty is trying to appeal to younger consumers,
shifting to areas like make-up and celebrity perfumes. Becht,
known for his hunger for big deals, engineered the merger that
created Reckitt Benckiser Plc.

"The deal makes sense. The region is a fast-growing market
in terms of personal care... but the economy is one that has
question marks over it," said Neil Saunders, who heads research
firm Conlumino.