1862

Violette du Czar

Parfumerie

Oriza

Antonin Raynaud offers to L. Legrand House its finest titles of nobility by the creation of its Perfumery Oriza, which launched a revolution in the fragrance industry.

In 1879 is created a new sales room at 9 boulevard de la Madeleine.

Innovations

During this second half of the 19th century, the Oriza L. Legrand factory was an economic and social model of its kind and at centre-stage in the rise of the modern perfume industry.

Oriza L. Legrand steam plant

The Oriza Perfumery thus becomes one of the first to offer a true range of fragrances, with different related products available under a single label.

In 1887, the factory in Levallois-Perret produced the first perfume in solid form.

A true innovation and scientific feat, this invention was patented by Oriza L. Legrand, perfected by Antonin Raynaud, and christened Essence Oriza Solidifiée. These fragrances, were enclosed in ivory or crystal incense-burners and pencil-shaped tubes.

Publicity announcing the invention of solidified perfumes by Oriza L.Legrand

Oriza bottle Déjà le Printemps in Baccarat Crystal

The refinement of the Maison Oriza L. Legrand's fragrances was equalled only by the elegance and prestige of its bottles, the design and production of which were entrusted to the famous crystal-maker Baccarat.

1886

Foin fraîchement coupé

In the spring of 1890, Antonin Raynaud created a prestigious boutique at 11 place de la Madeleine.

All the beau monde of Paris flocked there and the Parfumerie Oriza L. Legrand enjoyed an immense popularity in France and even more so overseas.

Expositions

universelles

Drawing of time, illustrating the Universal Exhibition of Paris 1900

Its reputation for excellence transcending borders, the Maison Oriza L. Legrand took part in World Fairs in France and overseas.

The high honours it earned there were a mark of the exquisite quality of its fragrances and confirmation of its special position in the field of luxury perfumes.

The Paris World Fair of 1900consecrated two centuries of savoir-faire and industrial innovation by awarding its First Prize (Grand Prix) to Oriza L. Legrand, allowing it to enter the new century in grand style.

1900

Rêve d'Ossian

Its creativity, its avant-garde vision and the incredible quality of its compositions allow Oriza L. Legrand to be considered for almost three centuries as one of the most prestigious Houses of History.

Today ...

Heritage

The history of Maison Oriza L. Legrand continues under the leadership of two independent entrepreneurs, Hugo Lambert & Franck Belaiche-Bonniot, both fascinated by French Perfumery history. Together they brought back to life the most beautiful creations of the House, after years of historical researches.

This revival of the House of Oriza L. Legrand has been achieved with the help of French craftsmen and family businesses and utter respect for the traditions of Master Perfumers and the use of basic ingredients of the highest order.

We invite you to enter into the history of the prestigious Maison Oriza L. Legrand ...