Give communities the incentive to protect biodiversity by offering people who live and work in threatened ecosystems around the world viable alternatives to illegal logging and other destructive practices.

Ensure that workers, their families and communities are well-treated by making social responsibility one of the three pillars of sustainability and a prerequisite for certification and verification.

Provide farmers, foresters and hoteliers with the tools and techniques to manage their lands sustainably by teaching them to reduce and recycle waste, improve growing and harvesting method, adopt safe working conditions and increase efficiencies.

Develop and promote standards for sustainability. Farms are audited against the Sustainable Agriculture Network's standards and forest operations are audited against the Forest Stewardship Council's standards, and if they meet the criteria for responsible management they are awarded the Rainforest Alliance Certified seal of approval.

Link companies of all sizes to producers of sustainable goods and services.

Enable all of us to make informed choices about the goods and services we buy. The Rainforest Alliance Certified seal assures consumers that goods were grown and harvested responsibly and the Rainforest Alliance Verified mark shows that businesses have made a verifiable commitment to services or sourcing that are better for people and the planet.

Unsustainable agriculture threatens more than half of the world's protected areas and 90 percent of the world's forests lie outside of these government protected areas.

More than 900 million people travel each year -- often to fragile ecosystems. Practiced irresponsibly, tourism can lead to unchecked development, cultural exploitation, habitat destruction, waste and pollution.

The Sustainable Agriculture Network is a coalition of leading conservation groups that establishes the standards and criteria for farms to achieve the Rainforest Alliance Certified seal of approval.

The Forest Stewardship Council is an independent, non-governmental, nonprofit organization that offers the world’s most credible forest management certification system.

Numerous nonprofits and government organizations help us to further our efforts on the ground. They include the United States Agency for International Development, Inter-American Development Bank, World Heritage Alliance, United Nations Environment Program, Global Sustainable Tourism Criteria, United Nations Development Program, and many more.