Author: Megan Effertz

1 Customer Service Isn’t Just the Call Center Customer Service Isn’t Just the Call Center It seems that everyone has experienced customer service in one way or another, and with that comes at least one awful story. Perhaps you were put on hold for hours, had a rude customer, or were hung up on –[…]

1 Build Sustainable Customer-Centric Marketing Practices Build Sustainable Customer-Centric Marketing Practices Doing customer-centric marketing requires implementation of many different practices in order to be successful. Companies such as Amazon have mastered the art of centering their business on fulfilling the needs and desires of their customers, and because of this, have continued to raise their[…]

1 B2B content marketing wins: YouTube Videos Business to business (B2B) content marketers are always looking for new ways to communicate their company’s intentions and services. B2B content marketing is an excellent way to explore new territories in the digital sphere, and many businesses have focused their efforts on quality YouTube videos. There is a[…]

1 Email Marketing: Why it Works Email Marketing: Why it Works Email Marketing is one of the oldest tricks in the book, but is still a marketing strategy that provides great ROI and can easily be tracked back to business and sales. Here are four reasons why you should consider opting for email marketing: Easy[…]

1 Rules for Millennial Marketing Millennial Marketing Rules Millennials make up more than 25% of the United States’ population, and they are changing how business is done. Millennial marketing in particular has been greatly affected because of this large percentage. This raises an important question to companies: What is the most effective way to market[…]

1 Fonts, Fonts, Fonts Fonts, fonts, fonts Where would we be without words? They’re everywhere, unleashing information and communicating messages through thousands of languages all over the world. From billboards to books, subtitles to signs, logos to labels – you simply can’t escape them, nor would you want to. They’re vital. What people don’t realize,[…]

1 Customer Relationship Management (CRM) for Today Customer Relationship Management (CRM) for Today As with many things, the digital world has reshaped how we communicate with our customers, manage relationships, and do business. In fact, digital sales and connections are so important that many companies are employing outside customer relationship management (CRM) platforms and tools[…]

1 What Makes a Great Logo? 5 Tips to Create a Great Logo Design Every organization is built upon its people – the executives, the overall staff, the middlemen, and consumers – each representing the organization in their own, distinctive role and relationship. These relationships, however, are also fluid; they adjust or reform with the[…]

1 The Do’s and Don’ts of Networking Networking is vital to growing as a professional, and can help expand your business territory. Here are a few useful Do’s and Don’ts that will help you become confident and successful as you network. 1.DO – Prep Before entering an event, have a pre-determined game plan. Be willing[…]

1 Facebook Changes All Brands Need to Know Facebook Changes All Brands Need To Know It’s hard to believe that a social media website can hold such an immense amount of power within the technology-world, but Facebook does just that. Facebook has been on the forefront of technological advances for some time now. While they[…]