December 2018

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Luxury fashion retailer Flannels has signed up to use Callcredit Information Group's CallValidate identity verification tool to help process online payments and increase customer acceptance rates.

To protect customers and the business from fraud, Flannels fashion is using CallValidate to confirm the identity, address verification and payment method entered by each customer, before their payment is processed.

In a fast changing world where would be fraudsters are becoming ever more sophisticated in the ways in which they try to mastermind fraud it is imperative that those who might be targeted, such as those within the retail sector, stay one step ahead of the fraudster.

Callcredit has developed a range of products designed to help the retail sector increase fraud detection such as CallValidate which validates a customer's identity and uniquely links it to credit/debit cards and bank accounts of that individual so that a retailer can be satisfied that they are dealing with a genuine customer using their own payment details together with over 70 fraud checks that can be configured to ensure that legitimate, good and honest customers dot not experience unnecessary inconvenience.

Richard Blank Finance Director at Flannels said: "Customer service is extremely important to us so we're delighted to be using CallValidate to help us reduce fraudulent transactions and verify more customers' details, enabling transactions to be processed smoothly."

James Blake, Head of Sales at Callcredit said: "We're extremely pleased to be working with Flannels to help improve their customer acceptance rate. Getting the balance right between reducing fraud and allowing genuine customers to complete their purchase is very important, which can not only influence business results but also customer experience. We're pleased that Flannels recognise the important role CallValidate can play in helping to do just that."

James added "By utilising fast and efficient validation tools which provide the maximum protection through specific multi identification elements in real time retailers can ensure that are not exposed and become soft targets for the fraudsters".

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit Information Group also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.