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Gary Smith, founder and CEO of Brainbook Ltd, created a mobile app called Dyslexia Toolbox designed to address struggles dyslexic people like Gary face. Mark Shackleton is about to graduate from the University of Strathclyde with a BA Honours degree in History, and collaborates with Gary as he is also dyslexic. They discuss the many issues people with dyslexia face, from reading restaurant menus to learning at school, and the demeanor in which dyslexia can wrongly approached in society. They advocate for a better term to describe such learning difficulties, and foresee that technology could be used to ease the stigma of being dyslexic.