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In last couple of years, Africa has been gaining traction in terms of transnational education. It includes a diverse range of models from traditional branch campuses with Webster to blended-learning models with Kepler. Likewise, in terms of home countries, universities from Australia, the UK and the US are engaging with Africa. Here are some of the recent developments with transnational education in Africa:

Higher education institutions are increasingly interested in not only expanding the number of international students on their campuses, but also diversifying the countries they come from. However, international student recruitment strategies have a major limitation: over-reliance on anecdotal evidences and hunches to formulate strategies.

Many institutions are missing the cornerstone of successful strategies--international students differ in their needs and preferences and treating all international students as same in terms recruitment strategies is inefficient and ineffective. These strategies are often grounded in a pre-social media era, which continues to transform student decision-making processes.