I'm not saying Apple will or won't release a TV, I don't know. But if they do, they won't release a TV as we know it today. Apple enters a market when they can disrupt it. An (actual) Apple TV will be an industry changer. It'll be something entirely unseen. Just like the iPhone was.

Before one dismiss an Apple TV one should remember this quote

"We've learned and struggled for a few years here figuring out how to make a decent phone, PC guys are not going to just figure this out. They're not going to just walk in." - Ed Colligan in 2006 commenting on the then rumored iPhone.

You know people will still buy it. It wont be a failure, at the very least.

Like the 1st gen mba? Or 1st gen apple tv.

Originally Posted by Tutankhamun

I'm not saying Apple will or won't release a TV, I don't know. But if they do, they won't release a TV as we know it today. Apple enters a market when they can disrupt it. An (actual) Apple TV will be an industry changer. It'll be something entirely unseen. Just like the iPhone was.

Before one dismiss an Apple TV one should remember this quote

"We've learned and struggled for a few years here figuring out how to make a decent phone, PC guys are not going to just figure this out. They're not going to just walk in." - Ed Colligan in 2006 commenting on the then rumored iPhone.

It's a tv. The purpose is to display content from various sources. The only way to make it better is to improve the PQ, make the design more efficient (cost to build/sell and factors like energy consumption) and making the tv thinner/lighter for greater flexibility in placement.

Applr can't do these things since they are already being done from the source component manufacturers.

Apple takes components and puts them into a nice enclosure and ties the hardware together with their own OS.

They can't really do that for a tv beyond what you can do with an apple tv/mac mini at this point.

As for tv software, there really isn't much to improve, since once it is set up the customer rarely delves back into the tv menu.

You say that the design isn't a big deal, but it is! People care about that. And you need to look outside the box, there's plenty of things to improve with TV. TV's today all suck. They are $#@!. TV's could have a faster interface, a nice interface and not be so complex. The software on TV's is beyond $#@! today. There's plenty of room for innovation in the TV space. And that's just for the software and hardware.

Think about content, who in their right mind thinks content delivery on TV is good today? Nobody. If Apple can strike deals to bring the simplicity of buying content on iTunes to the TV it would be a huge deal.

There's so much to improve with the TV it's not even funny. The TV today is essentially the same as it has always been barring the obvious hardware improvements. It is ripe for disruption.

I'd recommend listening to episode 1 and 2 of John Siracusa's podcast Hypercritical to get some more perspective on the TV situation.

Who would they strike a deal with. Nearly all content is made by the cable people on terms of financing. Or they are advert dependant

Sent from my HTC One X using Tapatalk 2

Maybe they can change that. Or make an Internet only TV that relies on iTunes content, apps from channels (imagine if you could, say, subscribe to just Sky Sports and ESPN via iTunes by them launching apps without needing anything else), Netflix etc. Or, and this is what I think they would do, you could subscribe to the NHL channel (as an app) and the Premier Leauge channel etc via iTunes. That'd be awesome.

Apple is also in the same market [as cable/sat], but distributes through a single channel (iTunes).

What if Apple simply purchased content (like they already do), but provided it through a real time mechanism, using an App metaphor (App == Show/Channel/Series)

So you buy the AMC App that delivers Mad Men, Walking Dead, The Killing in broadcast real time, that can expose she shows in a common UI, and wrap the show in custom enhanced content.

All of this scheduled through an iPhone, iPad, sharable using Home Sharing, DVR-like streaming to multiple devices (or download and watch later). Ads could be more targeted, and have direct mechanisms for purchase, followup, research.

I donít think Apple will enter the current TV business, I think theyíll enter where the pucks going to be

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