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UK SERPS update

Anyone else seeing major changes in the google.co.uk SERPS results.Across about 12 different clients we have seen gains and loses. Sub pages seems to be suffering more than homepages. Any idea what has been targeted? With think it might be anchor text but were not sure.

Noticed first dips on Monday and it has been rolling out across different niches all week.

4 Responses

Definitely seeing major swings across a load of sites I monitor daily. Massive changes just after midnight on 17th. Then when checked again a few hours later all change. Up, down. Bonkers. Seemed more deep pages affected than home page on a lot of the sites.

I think it's not as defined as that. The sites I have seen affected have had a major percentage of links to homepage so I don't think link distribution is the thing here.

Also the same two sites are the whitest of white apart from 2+ years ago they were a little on the shady side. My hunch is it is a clear up of these poorer quality links...a devaluation of this stuff....but it's only a hunch.

Definitely seeing swings across the board in UK SERPS. Some clients way up, some down. A lot of sites that are ranking in the top 10 are using low quality blog comment spam, obviously purchased links etc. Looks like we've taken a giant step back.

Just need to look at results for a term like payday loans or short term loans to see just what's working at the moment.

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