cebas Visual Technology has announced that they'll be unveiling a new 'hardware accelerated rendering technology' to work with finalRender R4 SE, due to be released in Q1 of 2011.

A very first finalRender GPU prototype for 3ds Max will be available for experiencing first hand at the SIGGRAPH 2010 exposition in Los Angeles, California. This product presentation will show off the very early stages of a future product release of finalRender R4 and finalRender R4 SE, both available as an update to finalRender R3.5 which will be also shown for the first time on the show floor, from July 27 to July 29th.

The images look like it's a new rebranded NVidia Tesla, presumably Fermi-driven, and the press release basically states it's a CUDA accelerated rendering algorithm. However, they claim it will also work on OpenCL (presumably opening the way for a future switch to AMD if found worthy).