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The 11th National Advanced Forum for

Advertising Law

Monday, May 19, 2003

About

An increasing number of challenges are constantly placed in the road to a successful advertising campaign. Consumers, industry, legislators and regulators are always scrutinizing companies' advertisements. Indeed, consumer class action litigation is a major concern we heard from you this year as we conducted our research. And many of you also echoed the concerns of all corporate counsel in the industry with respect to successfully substantiating claims. In addition, the necessity of crossing international borders further encumbers efforts at a seamless ad campaign…and can prove devastating to those unfamiliar with the differences of each country's advertising and consumer protection laws.

Even those most experienced in this arena must constantly stay ahead of the curve in order to reap the rewards of a lucrative campaign. American
Conference Institute's 11th National Advanced Forum for Advertising Law will enable you to avoid the pitfalls of your advertising strategy and achieve the successes that accompany an effective and compliant campaign.

Emphasis is placed this year on the elusive and costly concept of substantiation. Get insight from experts in-house on mastering this standard through preemptive and preventive strategies to avoid the claim of unsubstantiation and readily counter it when raised…including a special session with detailed and practical tips for prevailing
before the NAD. Also, find out what remedies have - and have not been - successful outside the NAD.

And that's not all! Learn from the distinguished and diverse faculty of senior regulators, expert in-house advertising and marketing counsel from varied industries and veteran attorneys who focused on proactive and preventive problem-avoidance and problem-solving techniques, including:

FTC, NAD and Government highlights of the past year and the critical lessons for you in the coming year

Contents & Contributors

About

An increasing number of challenges are constantly placed in the road to a successful advertising campaign. Consumers, industry, legislators and regulators are always scrutinizing companies' advertisements. Indeed, consumer class action litigation is a major concern we heard from you this year as we conducted our research. And many of you also echoed the concerns of all corporate counsel in the industry with respect to successfully substantiating claims. In addition, the necessity of crossing international borders further encumbers efforts at a seamless ad campaign…and can prove devastating to those unfamiliar with the differences of each country's advertising and consumer protection laws.

Even those most experienced in this arena must constantly stay ahead of the curve in order to reap the rewards of a lucrative campaign. American
Conference Institute's 11th National Advanced Forum for Advertising Law will enable you to avoid the pitfalls of your advertising strategy and achieve the successes that accompany an effective and compliant campaign.

Emphasis is placed this year on the elusive and costly concept of substantiation. Get insight from experts in-house on mastering this standard through preemptive and preventive strategies to avoid the claim of unsubstantiation and readily counter it when raised…including a special session with detailed and practical tips for prevailing
before the NAD. Also, find out what remedies have - and have not been - successful outside the NAD.

And that's not all! Learn from the distinguished and diverse faculty of senior regulators, expert in-house advertising and marketing counsel from varied industries and veteran attorneys who focused on proactive and preventive problem-avoidance and problem-solving techniques, including:

FTC, NAD and Government highlights of the past year and the critical lessons for you in the coming year