Category Archives: Ticket Prices

“Some people when they want to be amused go to a theatre, a circus, or the Kinemac,” explained a writer in the Southern Star in October 1915. This newspaper primarily addressed a readership in the environs of Skibbereen, Co. Cork, for whom the Kinemac, the local entertainment hall, was the place where “[a]s a rule they get the full value of their money in laughter, hearty or otherwise” (“Skibbereen and Carbery Notes”). Indeed, in Skibbereen, the Kinemac appeared for a time to be synonymous with popular entertainment and particularly moving pictures. For instance, when in March 1915, Jeremiah McCarthy – leading stoker of HMS Devonshire – related his war experiences in the battles of Heligoland Bight and Dogger Bank, the seriousness of these contrasted with his demeanour while in Skibbereen, where he was described as being “as cheery and light-hearted as a small boy going for the first time to the Kinemac” (“Skibbereen Man in North Sea Battles”). Similarly, when The O’Donovan – chief of an Irish sept and colonel in the Munster Fusiliers – addressed a recruiting meeting in the west Cork town of Ballydehob in May 1915, he told his hearers that it was necessary to give a graphic account of German brutality in Belgium, which he said had been particularly expressed in the rape of Belgian women:

The man who lives out in the country, though he may see the films occasionally at the Kinemac, does not realise these things, nor appreciate the horrors that would happen his own country, his wife and daughters, and his sisters if the Germans ever invade Ireland, as they may, if not driven back in Flanders and France. (“Ballydehob Meeting.”)

So, although the word “Kinemac” does not echo down cinema history, these references give an indication of the degree to which this picture house had become embedded in the entertainment culture of west Cork in 1915. That might seem of limited local interest, but the story of the Kinemac has national and international aspects unique in early Irish cinema. It was built by a local man with money he had made selling his mechanical vibrators to the world; it was founded in order to provide funding for the paramilitary Irish Volunteers; and it was a financial failure.

Financial failure was some way off when on 14 December 1914, the Kinemac was opened with much ceremony by Henry O’Shea, mayor of Cork city, for the proprietor, Gerald J. Macaura (“The ‘Kinemac’”). O’Shea’s attendance was an acknowledgement of Macaura’s support for the Skibbereen Volunteers and the Irish Parliamentary Party. When the Skibbereen Volunteers were founded earlier in 1914, Macaura had donated £50 in cash, and he had – seemingly on an impulse of his own– bought a set of silver-plated instruments for the establishment of a Volunteer band in the town. He built the Kinemac in order to provide a continuing source of funds for the training of local boys by J. G. Chipchase, a bandmaster he had brought from England. Even before the Kinemac opening, Macaura’s munificence had been rewarded with the title of honorary colonel of the Volunteers.

Such munificence was possible because “Colonel” Macaura was more internationally famous – and eventually notorious – as “Dr” Macaura. Dr Macaura was the inventor and popularizer of the Pulsocon, a handheld vibrator. Born Gerald McCarthy in Skibbereen, the son of a master cooper and Fenian activist, Macaura emigrated to the United States where he had relatives in construction (“Death of Dr. Gerald J. Macaura”). His obituary repeated the claim that he had worked with Edison, but this seems to be as spurious as his medical education. Both a professional connection with the most prominent inventor of the age and the letters “Dr” or “Prof” before one’s name were part of a formula for a lucrative career in quackery. In 1898, “Professor” Macaura demonstrated to the people of Skibbereen and of Cork city that he also possessed the indispensable quality of showmanship, when he treated them to a demonstration of his prowess in hypnosis (“Hypnotic Seance”). Returning again in 1901, having “pursued his course of studies in the Sheerin Psychological College, Columbia, Ohio, [and having had] conferred on him the degree of Doctor,” he held a fundraising entertainment with Edison’s latest phonograph in aid of the Skibbereen Temperance Hall (“Entertainment in Skibbereen”). And in December 1902, Macaura patented a device in the United States that would provide the basis of his fortune. Beginning life as the somewhat prosaically titled “movement cure apparatus,” this would later become popular as the more colourful “Oscilectron,” “Pulsocaura,” and – most famously – “Pulsocon.”

Ad for Macaura’s demonstration of the Pulsocon in Dublin, 13 April 1911.

Macaura’s career with the Pulsocon was an international one, but aspects of it can be seen in the way he operated in Ireland. In 1911, he held lavishly advertised demonstrations of the device in Dublin and Cork presenting himself as “Dr. G. J. Macaura, F.R.S.A., of the National Medical University, Chicago.” The Dublin demonstration was held at the Theatre Royal, the city’s largest theatre, on 13 April, an event whose lack of an entry fee ensured a very full house. Following this public launch, he offered to consult with sufferers from ailments ranging from rheumatism to deafness at his Institute at 16 D’Olier Street in the city centre. The Institute remained in operation with frequently ads until 17 June, when Macaura moved his show to Cork, where he used the same publicity techniques and public meeting – in this case, at the Assembly Rooms on 15 August – before establishing an Institute there until 20 September. The Pulsocon show did not come to so small a town as Skibbereen, but the money Macaura earned from these lucrative shows funded his exploits there.

Interest in the Pulsocon continues, particularly as part of a hidden sexual history of the early 20th century; these images are from here, here and here.

When he hit on the idea of the Kinemac in late 1914, therefore, Macaura was a self-made man, used to success and overcoming such occupational hazards as his prosecution for fraud and the illegal practice of medicine in France between 1912 and 1914 (“Dr Macaura Arrested,” “American ‘Medicine Man’”). As a mark of that success, the returned cooper’s son bought Lough Ine House near Skibbereen and began disbursing funds as an entry into Irish nationalist politics. As Macaura’s largess grew, the local papers were careful to assert his lack of political ambition. “Although not a politician,” the Cork County Eagle observed when the Kinemac was first announced in October 1914,

Dr. Macaura is very keen on the Volunteer movement. He speaks highly of Mr. John Redmond’s services to Ireland, and it is under his leadership that Dr. Macaura has bestowed these gifts on the movement. When the Hall, which will be a costly structure, is completed. Dr. Macaura’s contributions to the local Volunteer fund will amount to close on £1,000.” (“Skibbereen National Volunteers.”)

Nevertheless, despite the fact that his business was based in London, Macaura returned to Skibbereen at strategic intervals.

He was not, however, intending to manage the Kinemac himself and seems to have expected that his Skibbereen ventures would become self-running and self-funding. The Kinemac was to be operated by a committee associated with the Volunteers, and Macaura expected it to provide a profit that would cover the band’s expenses. As somebody involved in a branch of show business in the United States and Europe, Macaura had undoubtedly seen the money that could be made from picture houses. But he does not seem to have considered whether or not a town with as small a population as Skibbereen could sustain a full-time picture house. Something has already been said here about a population in the region of 5,000 being needed to make a picture house financially viable in the mid-1910s. Skibbereen’s population of just 3,021 in the 1911 census made it likely that a full-time picture house would struggle to earn a profit. And it did.

Ads for the Kinemac, 2 Jan., 30 Jan. and 6 Mar. 1915.

Initially, the Kinemac resembled many picture houses across Ireland. It offered a nightly show beginning at 8pm, changed the programme on Mondays and Thursdays and charged 3d., 6d. and 1s. admission. It could accommodate 209 patrons on 119 tip-up seats in brown leather cloth, 68 tip-ups in green plush, and 22 leather-covered seats (“Kinemac, Skibbereen”). It offered a programme of dramatic, humorous and travel pictures, including special war films, with such attractions as The Sign of the Cross (US: Famous Players, 1914) receiving special publicity in early March 1915.

Despite such spectacles, the Kinemac was already failing to meet its running costs six months after it opened when it ran into political controversy because of its links to the Volunteers and their band. Following the recruiting drive by The O’Donovan and others, 22 Skibbereen men left the town to join the 9th Battalion of the Munster Fusiliers on 10 June 1915 “amidst a scene of great enthusiasm” (“Volunteers’ Departure”). However, the recruits were played onto the train not by Macaura’s Volunteer Silver Band but by the band of the Baltimore Fishery School because the Volunteer Band committee, led by Councillor Timothy Sheehy, refused permission for them to play. The reasons for this are not clear, but it could be that Sheehy and other members of the committee had not agreed with John Redmond’s policy on the National Volunteers entering the British Army. This is suggested by a mock-heroic ballad in the Cork County Eagle commemorating these events, which observed of Sheehy that “There never was a public thing / That he had not on hand, sir, / Except recruiting against the Huns, / For which he refused the Band, sir” (Simple).

At the end of June 1915, Macaura returned to Skibbereen and had a handbill distributed calling the townspeople to a meeting in the square so that he could explain his disagreement with this decision on the use of the band and the financial difficulties faced by the Kinemac (“Clearing the Air,” “Skibbereen Band Crux”). This was an extraordinary move to undermine his local opponents, and the public meeting was a forum in which he excelled. As the ballad said of Macaura’s actions,

He built this Hall for Picture Shows,

And called it the ‘Kinemac,’ sir,

Gave its control to a Committee,

To which now he has give the sack, sir;

That Kinemac has changed its name

And is known as the ‘Picturedrome,’ sir;

And Michael John is Agent now,

And Manager – one Macowan, sir.” (Simple.)

Suggesting that the committee was biased against the town’s Protestants, who had in turn boycotted the Kinemac, Macaura removed the committee and replaced them with his agent Michael J. Hayes. He closed the Kinemac for the summer months and arranged that it would be run in the autumn by Alex McEwan, the well-known proprietor of Cork city’s Assembly Rooms Picturedrome. And on 10 July, the Macaura Silver Band gave a send-off to five Skibbereen recruits (“Send-Off to Skibbereen Recruits”).

Ad for the auction of the Kinemac’s furnishings and building materials. Cork County Eagle 4 Aug. 1917: 4.

However, the Kinemac did not prosper, even under a professional picture-house manager. In part, this may be attributed to a lasting and perhaps not unearned ill will towards Macaura. When he attempted to get his cinematograph licence changed into McEwan’s name by Skibbereen Urban Council, Sheehy complained that Macaura had taken back a gift he had given to the Volunteers in the presence of the Lord Mayor of Cork. McEwan did, nevertheless, run the Kinemac in late 1915, but did not return for a second season. In his stead, Southern Coliseums – which ran the Coliseum and Tivoli in Cork city and which among its other venues, opened a Coliseum in Waterford in October 1915 – reopened the Kinemac as the Coliseum, Skibbereen, on 25 April 1916, the day after the Easter Rising had begun in Dublin. Again, the picture house failed to attract enough patronage, with a local columnist commenting in September 1916 that “it is a pity that the Coliseum was not patronised better since its re-opening [following a summer hiatus] a fortnight ago, but the meagerness of the attendance each night may be attributed to the exceptionally fine weather” (“Local and Other Newsy Items”). Whatever the reasons for poor attendance, Macaura eventually cut his losses on the Kinemac and sold it all – from furnishings to structural timbers – for scrap in August 1917.

The story of the Kinemac is more than just a curious case of a failed picture house at a time when cinema was on the ascendant. It throws unusual light on the motivations of those who built these venues. While this is probably the only case in which a vibrator salesman built a picture house to fund a nationalist band, it exposes the importance of considering a broad constellation local circumstances when assessing the reasons why a picture house succeeded or failed.

The growth of picture houses in the 1910s provided Irish people with unprecedented visual access to the world. The increasing number of cinemagoers could view otherwise difficult or impossible to see geographical spaces, the geopolitical spaces of Europe’s battlefields and even the intimate spaces within the human body.

Dublin Evening Mail 24 March 1915: 5.

“You can take a series of X-Ray pictures at intervals of a few minutes each, while the stomach is busy digesting food,” observed an article in the Dublin Evening Mail in late March 1915.

[P]ut these pictures together on a film, thrown them on a screen, and –

You virtually have a MOVING PICTURE of the stomach in action while digesting your food. (“Moving Pictures of the Stomach.”)

Designed to look like a news item, this article was actually an advertisement for Bisturated Magnesia, a treatment for excess stomach acid. It used the term “moving pictures” – capitalized like no other word in the body of the article – to attract the roving eye of newspaper readers (and film historians), dyspeptic or not. Some advertisers clearly saw moving pictures as a desirable technology with which to associate their product in this way, as the promoters of White’s Fruit Jelly Crystals had done in the same newspaper in August 1913 (“Really Moving Picture”).

In their use of stomach X-rays, the advertisers of Bisturated Magnesia were, however, undoubtedly making a specific reference to Dr John MacIntyre’s experiments in what is now called medical imaging and specifically to Dr John MacIntyre’s X-Ray Film (1896, 1909), which includes early cineradiography of the stomach. Despite being a medical doctor and pioneer of radiography, MacIntyre could also see that X-rays were a spectacular visual technology, of interest far beyond the medical community (Cartwright 22). As such, he had something in common with the showmen who in the late 1890s exploited the entertainment possibilities of X-rays in theatres and fairgrounds, including in Ireland (Condon). This occurred at precisely the same time as the first projected moving pictures were being exhibited. Unlike moving pictures, however, the entertainment career of X-rays was short. For a start, the danger of radiation burns from prolonged exposure to the rays soon became obvious. As well as this, once audiences had seen the bones of their hands or the contents of a locked wooden box, the novelty value of X-rays was exhausted, but they retained a strong imaginative fascination. By contrast, moving pictures were inexhaustible in the potential subjects they could show, from X-ray images of such interior spaces to the exterior spaces of the historical world and the imagined spaces of fiction.

Moving pictures has also prompted the creation of the new social spaces of the picture houses, which were becoming increasingly ubiquitous on the Irish streetscape in April 1915. Although the Grand in Lurgan, Co. Armagh, had opened in autumn 1914, it garnered attention beyond local audiences when it was reviewed in glowing terms by the Bioscope’s “Jottings from Ulster” columnist on 1 April 1915. “Situate on the main street and approached through a spacious and ornate foyer,” the Grand held about 1,000 patrons who were stratified by their ability to pay 3d., 6d. or 1s. This was not, then, a utopian space of horizontal social relations. Although a stepped floor ensured that all patrons had a good view of the screen, “the patrons of the highest priced seats are comfortably and exclusively catered for in a handsome balcony abreast of the operating chamber, nest-o’spring seats and deep framed backs being provided in this section” (“Jottings,” 1 Apr.). Jottings favoured a programme that combined films with live acts, expressing strong approval of the fact that H. G. Austin, who managed the Grand for proprietor Sam Hewitt, had introduced varieties acts into the programme. As a result of this combination of entertainments, Jottings concluded: “I would not be surprised to find the magnificent tapestry with which the walls are decorated, being removed to make room for the appreciative crowds.” However, like other Irish towns with a similar population (12,553), Lurgan had more than one picture house. At the longer-established Picture House in Carnegie Street, manager Clarke embodied Jotting’s favoured combination of variety and cinema, having been part of the variety duo Clarke and Clare (“Jotings,” 22 Apr.).

Evening Telegraph 3 Apr. 1915: 1.

If the Lurgan Grand was in many ways typical of the picture houses opening in mid-sized Irish towns at this time, Dublin’s Coliseum Theatre, which opened on Easter Monday, 5 April 1915, was exceptional. With a seating capacity of 3,000, it was Ireland biggest entertainment venue, and its stage was “one of the largest in the kingdom, being not less than 80 ft. wide and 40 ft. deep, capable of staging the largest spectacular scenes” ([Editorial Item]). In its initial stage of development, the Coliseum had been planned as a large picture house called the Premier Picture Palace, but its promoters had decided that another Dublin variety theatre would be more lucrative than a cinema. Nevertheless, given that film projection had become a stable part of variety programmes, a projection booth had been incorporated into the plans for the building and not as an unsightly supplementary structure within the auditorium, as was the case in older theatres. Praising the features of the Coliseum in advance of its opening, the Evening Herald noted that the “biograph chamber is so designed that it will beautify not mar the general scheme” (“Dublin’s New Theatre”).

Despite a general acknowledgment of the quality of the construction and the beauty of the finished theatre, controversy dogged both the building and the opening of the Coliseum. As noted in an earlier post, although other Dublin theatre owners had objected at an August 1914 hearing to the granting of a patent to this new venue, architect, diarist and theatregoer Joseph Holloway had spoken in favour of the new theatre because it offered the prospect of more drama in the city. The most immediate drama came offstage, from such craftspeople as local fibrous-plaster companies and furniture makers who were denied contracts for work in favour of cheaper British firms. In Dublin, the support of local industries was not only a way of creating good will among potential theatregoers but also of mollifying nationalist Anglophobia. With an ill-tempered public correspondence between the theatre and contractors conducted through the newspapers, the negative publicity for the theatre continued over months, causing Holloway to change his mind about its promise and “wish the new theatre a speedy failure under the circumstances. There is no hope ahead for us poor playgoers in Dublin!” (Holloway, 17 Mar. 1915).

Holloway attended the Coliseum’s opening night, and unlike the newspapers’ positive reviews, his diary entries suggest that the management misjudged the Dublin audience. This is noteworthy given that Lorcan Sherlock, the city’s former Lord Mayor, was one of the theatre’s directors. The theatre’s opening bill was headed by the singer Zona Vevey accompanied on organ by Max Erand. Although their act had been going very well and they had been called back for several encores,

the turn that was doing so well was completely spoiled by her singing of a recruiting Jingo song, “Your Country Wants You.” “It does, and we intend to stop it” said a man behind me as she sang. “Give us something Irish” shouted another, and then I knew trouble was brewing for her, and sure enough when she had finished, a stream of hissing and booing broke out and the two artists, retired amid a tornado of ugly sounds. (Holloway, 5 Apr. 1915.)

The bioscope pictures – “introducing the Topical Budget of up-to-date current events” – with which the programme concluded appears to have been entirely unremarkable because they received no coverage, but Holloway claims that the opening night ended ignominiously:

A bar of England’s anthem brought the first show to an inglorious end, amid hissing, which cut short the music, as the imported conductor dropped his baton when he saw the way the land lay. This anthem has always been translated, when played in Ireland, into ‘To Hell With The Catholics’, and will always, I fear until we are allowed to govern ourselves. Therefore, it is better omitted from programmes of a general nature. (Ibid.)

Despite Holloway’s misgivings, the Coliseum’s opening was widely reported a success, and its advent tipped the balance of entertainment seats in Dublin city centre firmly back from picture house to theatre. The Evening Herald’s Man About Town was disappointed by the hackneyed nature of some of the opening acts, but he also saw a packed house that included “a few eminent K.C.’s, a land commissioner, several leading medicos, an Abbey Theatre author of distinction, and a trustee of the same concern.” For the Evening Telegraph, among the reasons that the Coliseum “opened its career auspiciously” was that it enjoyed an “advantageously central position […] adjoining the General Post Office and at the tram terminus for all parts of the city and suburbs” (“Coliseum Theatre”).

Those same trams might bring pleasure seekers away from the city centre and to the increasing number of picture houses in the suburbs. The arrival of the picture house had reconfigured entertainment space in the city. Some of the suburban picture houses courted more middle-class patrons in search of higher standard of entertainment in the guise of exclusive films, comfortable surroundings and musical offerings. The Bohemian Picture Theatre in Phibsboro – an area on the northern edge of the city well served by two tramlines – was building its reputation as a venue that provided enhanced musical accompaniment. The Bioscope’s Paddy observed that “one of the finest orchestras to be found in any picture outside London – or in London for the matter of that – is that now installed in the Bohemian.” The Bohemian had twelve musicians “and every instrument seems to have been pressed into use, thus affording a musical feast absolutely unapproached by any other house in Ireland” (Paddy, 25 Mar.).

Cinemas also competed for audience by offering more luxurious furnishings. Dublin’s Pillar Picture House had “an immense mirror […] beautifully set in a gilded frame[…] Thick luxurious carpets are on the stairs leading to the balcony, and the general appearance of the entrance leads one to imagine that a fairy palace of some sort was about to be entered” (Paddy, 4 Mar.). Some picture houses offered early evening patrons free tea. “A big feature is now being made of glow-lamp teas at Kinema House, Belfast,” noted Jottings. “Dainty tables with shaded lights are arranged in full view of the screen, and considerable advantage is being taken of the innovation by those who sacrifice their siestas to the pictures in the afternoons” (Jottings, 1 Apr.). This kind of offering seemed to have been designed to appeal largely to middle-class women who had the leisure to visit the picture houses while shopping in cities and towns in the afternoons.

Some religious groups and magistrates saw cinemagoing as an activity to be restricted rather than encouraged among the middle class. One of the main ways in which they sought to do this was through restrictions or a ban on Sunday opening. The ongoing controversy on Sunday opening came to something of a head at the end of March, when the Recorder of Dublin heard applications for music-and-dancing licences for picture houses. The Recorder reiterated his view that Sunday opening should be restricted to working-class areas of the city, where people had little opportunity to attend entertainments during the week. He therefore granted just a six-day music licence to Jacob Elliman’s Blackrock Picture House because it was located in “a residential place, with a very small number of working people” (“Picture Theatres”). And he again refused a Sunday licence to the Dame Street Picture House, which, he argued, was not frequented by working-class people because it was located on a city-centre shopping street similar to Grafton Street and Sackville/O’Connell Street.

Some religious groups and magistrates saw cinemagoing as an activity to be restricted rather than encouraged among the middle class. One of the main ways in which they sought to do this was through restrictions or a ban on Sunday opening. The ongoing controversy on Sunday opening came to something of a head at the end of March, when the Recorder of Dublin heard applications for music-and-dancing licences for picture houses. The Recorder reiterated his view that Sunday opening should be restricted to working-class areas of the city, where people had little opportunity to attend entertainments during the week. He therefore granted just a six-day music licence to Jacob Elliman’s Blackrock Picture House because it was located in “a residential place, with a very small number of working people” (“Picture Theatres”). And he again refused a Sunday licence to the Dame Street Picture House, which, he argued, was not frequented by working-class people because it was located on a city-centre shopping street similar to Grafton Street and Sackville/O’Connell Street.

These cases reveal a curious class, sectarian and even acoustic geography of the city that emerged in relation to its picture houses.

Condon, Denis. “‘Spleen of a Cabinet Minister at Work’: Exhibiting X-Rays and the Cinematograph in Ireland, 1896.” Film History and National Cinema: Studies in Irish Film 2. Ed. John Hill and Kevin Rockett. Four Courts Press: Dublin, 2005.

“Dublin’s New Theatre: The Opening of the Coliseum on Monday.” Evening Herald 2 Apr. 1915: 5.

“Glasnevin has fallen into line – it has not merely one Picture House, but two. Handsome buildings they are, both of them,” observed the Evening Herald’s Man About Town at the end of May 1914. He also noted developments in cinema far from Dublin, in the west coast Aran Islands: “Kilronan, Islands of Arran, too, has ‘joined the movement.’ Kilronan people to the number of 400 turned in on Saturday week last to their Picture Palace, and, as our Arran correspondent adds, ‘thoroughly enjoyed the films shown’” (“Thing Seen and Heard”). However accurate may have been his intriguing information on cinemagoing on islands far from the city that was his beat, he was wrong about the location of the two new Dublin picture houses; they were in the north-city district of Phibsborough, a mile from the more remote village of Glasnevin.

Letterhead from 1916 featuring image of Bohemian Picture Theatre. Courtesy of the National Library of Ireland.

On 9 June 1914, the Irish Times somewhat more accurately reported that the “Bohemian Picture House, in Phibsborough road, was opened yesterday afternoon under conditions which promise well for the future success of the entertainment given there” (“Bohemian Cinema”). The location was right here, as the Bohemian – taking its name from the local soccer club – was built on the site of two demolished houses at 154 and 155 Phibsborough Road. However, as the controversy over the recently opened Phibsboro Picture House’s showing of In the Shadow of the Throne continued into the week beginning 8 June, conditions looked a little less auspicious than the writer would have his/her readers believe. The British trade journal Bioscope’s detailed account of the incident only appeared on 11 June, describing it as “A Catholic Protest” that had been counterproductive because it had “evoked a desire in other people to see [the film] and judge for themselves” (“‘In the Shadow of the Throne’).

Two small shops flanked the entrance to the Bohemian, which was approached by a set of steps.

Nevertheless, both the Times and Herald rightly agreed that the Phibsborough picture houses were handsome, well-equipped buildings. The plans for the Bohemian were drawn up by Dublin’s most prominent cinema architect, George L. O’Connor. Having already prepared the plans for the Mary Street Picture House and the Rathmines Picture Palace (opened in March 1913 and soon afterwards named the Princess), O’Connor was said to be making “a speciality of designing cinema theatres” (“Another New Cinema Theatre for Dublin”). His design for the Bohemian resembled that of the Rathmines Picture Palace in incorporating two shops on either side of the entrance, each only a single storey in order not to block the view of the theatre itself (“More Cinema Theatres for Dublin”). The facade was “finished in red brick and chiselled limestone dressings, gables and finials” (“Building News”). Although set back from the street, the picture house announced itself with a canopy that extended between the shops. Patrons entered the auditorium by climbing a set of steps to the lobby. Inside, a wide stairs led to a spacious gallery, while an auditorium 104 feet by 38 feet was furnished with seats and carpets in shades of blue and topped by an elliptical ceiling finished in decorative fibrous plaster (ibid).

While noting the comfortable furnishings and the lighting and ventilation systems, the Irish Times also took an unusual interest in the details of the cinematic equipment. The projection box held two Ernemann Jubilee projectors, in which

the film is entirely enclosed throughout its length, thus giving complete immunity from fire risks. From lens to screen is a distance of 105 feet, and the screen, 20 feet by 15 feet, is slightly inclined from the vertical in order to give a proper view from every part of the house (“Bohemian Cinema”).

The 24-year-old Bohemian owner Frederick Arthur Sparling chose to compete with the more experienced proprietors of the Phibsboro Picture House located just 50 yards away with a very similar entertainment. Both venues offered continuous performances from 3 to 10:30, but the Boh’s prices of 3d, 6d and 1s were slightly higher than the Phibsboro’s 3d, 6d and 9d, and on Sundays, the cost of 3d seats increased to 4d. The ad for the Boh’s opening promised “refinement, good music and clear, steady pictures,” with its programme for the first six days headed by the four-reel British racing drama In the Hands of London Crooks (Barker, 1914). On Sunday 14 June, the main film was the two-reel In the Grip of Circumstance (US: Essanay, 1914), followed on Monday, 15 June, by Lieutenant Daring and the Stolen Invention (Britain: British and Colonial Kinematograph, 1914), and on Thursday, 18 June by The Drudge (US: Vitagraph, 1914). Sparling likely left the choice of “exclusive” films to his manager W. O. Ashton, who had recently been working for the Dublin branch of the distribution company Films, Limited (Paddy,18 Jun.). Musical director Percy Carver supervised the accompaniment, which “plays during the whole of the performance” (“Bohemian Picture Theatre”).

Map showing the main Dublin picture houses and theatres showing films by 1914, with the location of the Bohemian and Phibsboro indicated.

The Times put the number of seats at 900, while other sources estimated 860 (“More Cinema Theatres for Dublin”), 1,000 (“Building News”) and 1,200 (Paddy, 4 Jun.). Taking even the lowest estimates for the two Phibsborough picture theatres (the Phibsboro with 570 and Bohemian with 860), early June 1914 saw this suburb on the northern edge of the city gain more than 1,400 cinema seats in just over two weeks. To ensure healthy profits, the picture houses would have had to have induced patrons to travel to Phibsborough, perhaps on one of the two tram lines that served the area. This was an extraordinary development because it showed the degree to which cinema had changed the entertainment geography of the city by bringing professionally produced theatrical entertainment into the suburbs.