After three days spent toiling along the Bible Belt -- from Dallas to Oklahoma and back again; don't ask -- I finally arrived in Austin around dusk last night. And let me tell you, after six hours spent cruising in a car sans air condition, I was prepared to hit the ground running.

This being my first time at SXSW, I preceded to stumble out of my car and up and down 6th Street, grinning like an asshole in sheer wonderment of the whole ordeal.