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California avocados are dropping from the trees because of triple digit temperatures that have been common since early July....Meanwhile, imports of Chilean mandarins have increased nearly five-fold during the past six years. Read full story →

Historically, the produce industry gives truck transportation and trucking rates little thought, unless they are having a problem getting their product loaded, or rates are on the rise. Well, both are happening. Read full story →

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New Study Estimates Millions Could Live Longer By Eating More Produce

By Alliance for Food and Farming

A new peer-reviewed study published in the International Journal of Epidemiology found that by eating more fruits and veggies, an estimated 5.6 and 7.8 million premature deaths worldwide could be prevented. Further the study concludes:

Fruit and vegetable intakes were associated with reduced risk of cardiovascular disease, cancer and all-cause mortality. These results support public health recommendations to increase fruit and vegetable intake for the prevention of cardiovascular disease, cancer, and premature mortality.

This study is yet another example of the decades of nutritional research that overwhelmingly show the benefits of all genders and all age groups eating more fruits and veggies for better health and a longer life. For children, specifically, there are also numerous studies showing the benefits of fruit and veggie consumption on cognitive health too as their young brains develop.

Ironically this study was published at the same time that the Centers for Disease Control released a new report which showed only only one in 10 Americans are eating enough fruits and veggies each day.

While there are often cited reasons that we aren’t eating enough fruits and veggies, it is becoming quite clear public health initiatives to increase consumption are being undermined by groups who use fear to promote eating only certain types of produce grown in certain ways. This fear-based messaging used by these groups often disparages the more affordable and accessible produce available to most Americans and may result in low income consumers being less likely to purchase any produce — organically or conventionally grown.

But, at the AFF we believe supporting consumer choice also promotes increased consumption. Whether you prefer organic, conventional or local produce or if you like to shop at warehouse stores, traditional grocery stores, farmers markets or via online home delivery services – these are all good choices. Just choose what is best for you and your family and be confident knowing that the right choice is always to eat more fruits and veggies.

And, now there is yet another new study that shows the dramatic impact fruits and veggies can have on health and longevity. Millions can live longer, healthier lives simply by eating more apples or spinach or strawberries or pears or broccoli. Listen to the science – it supports your choice whenever you eat a fruit or veggie.

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California avocados are dropping from the trees because of triple digit temperatures that have been common since early July....Meanwhile, imports of Chilean mandarins have increased nearly five-fold during the past six years. Read full story →

Historically, the produce industry gives truck transportation and trucking rates little thought, unless they are having a problem getting their product loaded, or rates are on the rise. Well, both are happening. Read full story →