The Alliance for Natural Health USA (ANH-USA), Breastcancer.org, the Center for Food Safety (CFS), Stonyfield Farm, the Non-GMO Project, and more than 450 other consumer groups, health food companies, and farming organizations have signed on with a new GMO labeling campaign called Just Label It: We have the right to know. And Robert Kenner, creator of the famous documentary Food, Inc., has partnered with the initiative and made a new short film called Labels Matter that highlights the desperate need for GMO labeling in America.

Civil Eats reports that Labels Matter is part of a new project Kenner is working on called FixFood, which is a revolutionary new social media platform designed to help Americans take more direct action in reforming the food system (http://www.fixfood.org/just-label-it/). And to help raise awareness about the lack of GMO transparency in the American food supply, Kenner also released a three-minute video that documents stories from three different women as to why GMO labeling is important to them.

Each of the women raises important points about why GMO labeling is crucial both to health and health freedom. Not only have GMOs never been definitively proven safe — much of the available independent evidence, as we know, actually shows that GMOs are harmful — but their long-term negative effects on unborn children and people with certain illness conditions or allergies have never been properly identified.

The entire European Union, Japan, Australia, South Korea, Brazil, Russia, China and dozens of other countries have all adopted GMO labeling requirements in recent years. But Americans, who supposedly occupy the freest nation on earth, are still forcefully being held in the dark about which foods contain GMOs, despite the fact that more than 90 percent of them have indicated a desire for GMOs to be properly labeled.

Part of the Just Label It campaign involves gathering signatures for an official legal petition to the US Food and Drug Administration (FDA) to mandate GMO labeling. The petition, which has officially been filed under Docket #FDA-2011-P-0723-0001/CP, already has more than half a million signatures, and the campaign hopes to reach one million signatures before the end of March 2012.