Jay Horowitz, 31-year PR director of the New York Mets, and Marty Appel, who handles PR for the Yankees, sat down for an interview about how social media has changed their jobs with Be Your Own Fan TV.

Appel addresses how the PR staff handled the infamous Yankees wife-swap in spring training '73, while Horowitz notes that he rarely writes releases anymore because the news is "old" by the time a release is ready.