As our brand approaches its 5th year, we renewed our brand name for a new feeling.

But the concept hasn’t changed.

We will continue our theme of One Nation going forward, staying in those countries and experiencing their lifestyles, history, art, music and other culture before incorporating all of this organically into our designs.

Incidentally, F/CE. is pronounced F C E.

Since we are not being reborn into a completely new brand, we took those three letters from Ficouture.