As former chief evangelist at Apple, and one of the most irreverent strategists in the business world, Guy Kawasaki often says, “Evangelism is selling a dream.” How do you become an evangelist in your own business in order to help it grow and thrive?

To get you on the road to inspiration, here are 20 thought-provoking quotes from Guy Kawasaki about business growth.

“Let yourself be enchanted in small ways.”

"Patience is the art of concealing your impatience."

“Good people hire people better than themselves.”

“Remember that nobodies are the new somebodies.”

“If achieving success were easy, more people would do it.”

“Ambitious failure — magnificent failure — is a very good thing.”

“If you don't toot your own horn, don't complain that there's no music.”

“Simple and to the point is always the best way to get your point across.”

"A good idea is 10% inspiration and 90% implementation."

“More people will like you if you believe that people are good until proven bad.”

“Organizations are successful because of good implementation, not good business plans.”

“Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.”

“Great companies start because the founders want to change the world... not make a fast buck.”

“Everyone is better than you at something. You’re not superior to every person in every way.”

“Pursuing your passions makes you more interesting, and interesting people are enchanting.”

“What I lack in talent, I compensate with my willingness to grind it out. That's the secret of my life.”

“Smart, well-meaning people get it wrong when they start believing that the world owes them something.”

“Create something, sell it, make it better, sell it some more. Then, create something that makes it obsolete.”

“Defy the crowd. Enchantment is as necessary for people to diverge from a crowd, as it is to get people to join one.”

“When you’ve worked hard, done well, and walked through that doorway of opportunity, do not slam it shut behind you.”

“When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.”