The prompt definition of Social Media Optimization (SMO) should be; Implementing changes to optimize your site so that it is easily linkable, highly visible in social media searches and more frequently involving in relevant posts on vlogs, blogs and podcasts. As we see, social media optimization isn’t only about updating status or writing viral blogs. It has concealed potentials such as increasing your site’s visibility and driving traffic to your site as well.

SMO was originally designed to increase online traffic using various social bookmarking sites and social media networks. However, SMO has become more significant because it improves SEO performance as well. A well-planned SMO can drive traffic from both search engines and direct social referrals.

Initially, it’s core focus was to drive traffic to your site from various social sites. Wikipedia has also outlined that SMO is quite similar to SEO. This similarity is because they both share same prime goals, to generate traffic and branding of a website. Generally, social media optimization is about optimizing a website and it’s content to share across social media and networking sites.

In the recent years, the scenario has changed a lot because now search engines look over social signals to help rank content. Wikipedia says that SMO has garnered the social space. It has now become increasingly important for SEO. Now search engines utilize recommendations of the users of social networks such as Twitter, Facebook, Instagram and Google+ in order to rank pages in SERPs

Warning- Excessive Link Dropping in SMO is Waste

Below are the essential tips to Improve your SMO. These tips, if implemented properly, can result in huge traffic to your site. These strategies will provide you with additional various benefits like assessing and planning your current SMO activity.

Build Reputation:

Your reputation depends on ensuring your users that you are an expert in the said arena. It means applying thorough research and curating quality content or producing original content.

This way you can make your site a qualified and authentic source. Your brand, product or site’s reputation depends on how you support and engage with people. You can enhance your site’s status by openly sharing content and expertise of other as well. Moreover, you can engage through discussions and comments.

Increase Engagement:

To increase engagement with the users, you need to include mentions, commenting, shares, likes, etc. Another way to act smart is sharing people’s content and enhancing the user experience by providing comments and feedback.

Target networks with whom you can interact and make interaction easy for people. Asking users to comment on your site sometimes can discourage users. Rather use existing social logins tools such as Disqus or LinkedIn. Moreover, encouraging people to engage with a call-to-action button is another exciting way.

Create Authority-

One of the most obvious examples for this is to set up the Google Authorship. Setting up a Google authorship helps in establishing you as an expert and shows your profile in search results.

Another way to enhance your authority and worth are to provide Social Proof. In addition, content shared through retweets, plus ones, bookmarks, likes, etc, help in indicating value and usefulness of the content. It could encourage other people to read your content.

Utilize Media Platforms-

It is essential to pay attention to appropriate platforms and communities. Determine that where does your audience spend more time. Analyze and focus on certain platforms, groups and communities to ascertain where your audience hangs out.

Many platforms prove to be far more effective in enhancing the SEO benefits of SMO. For instance, one of the most effective platforms is Google Plus. A study based on the said topic tells that Google counts all activity from all Google+ post linking back to the original posts. Moreover, Google tries to give you all the social credit you deserve for the shared links

Technical Aspects of Social Media Optimization (SMO):

Add Share Button-

It makes sharing easy for users, add share buttons to your content. Showing the number of shares provides a social proof.

Social Icon-

Try to place social icons at an appropriate place on your site.

Shareable content-

Content such as infographics or resource articles are more readily shareable. The reason is that they tend to be short as well as descriptive.

Subscription option-

Include options such as emails, newsletters and RSS feed.

Social login option-

Adopt social login option in order to make it easy for the users to comment.

Title tag-

It is important to optimize your title tag for social media sharing, especially like Twitter, where there is a character limit.

Image-

An image conveys more than a thousand words. Try to include informative images and thumbnail images for your content.

Rich snippet-

Different social media networks take use of rich snippets of a page. Such as Twitter uses Twitter Cards, Facebook and Google Plus use OpenGraph. However, you need to set up an authorship profile for your rel=”author” tag in order to work correctly. For WordPress, use Yoast plugin to optimise and manage these snippets.

Conclusion-

These were the essential tips for social media optimization process. Once you get familiar with these basics, you will be able to start drafting interactive content. These Social media optimization strategies will help also you in engaging and posting updates with your aimed audience. Visit Oodles Marketing to make your Social Media Optimization more prominent.