[efoods]Talking in San Francisco over the weekend at the Crunchie Awards, which recognise technological achievements, the 25 year-old web entrepreneur said: “People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people.”

He went on to say that privacy was no longer a ‘social norm’ and had just evolved over time.

“When I got started in my dorm room at Harvard, the question a lot of people asked was, ‘why would I want to put any information on the internet at all? Why would I want to have a website?’.”