Encourage play

For most people, using data feels intimidating and boring. It’s certainly taught that way in most cases. But what if we were to make it feel more like play? That would draw in more newcomers, make data training and visualization less scary for them, and encourage them to want to learn more.

Making play a central feature of data means redesigning tools so that they offer not only a high level of rigor, but a heavy dose of fun as well. It also means changing the way we think about data work and training. Taking a cue from those on the vanguard of sports and pop culture analytics and visualization, we aim to foster a learning community that learns about data in ways that are interesting, dynamic, and playful.