6 Easy Steps To Grow Your Instagram Following

In this vlog, you'll learn how to grow your Instagram following by implementing these 6 easy steps I am about to reveal.

One of the hottest topics on Instagram is about growing one's following. If you've been on Instagram long enough, I am sure you've experience some sales pitches to buy followers or some crazy software program to increase likes and followers. Well, it is a bad idea especially if you are using Instagram for business. This will throw off your algorithm, and those fake followers will never engage with your content or even buy anything for you.

In this video, I share 6 easy steps you can start implementing everyday to start building your followings and it will not cost you a penny. It might be a slow process, but it will pay off in the long run.

You may also find interesting this Instagram articles I wrote where I share some cool apps you download to spice up your Instagram marketing. Read more

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Who Else Wants To Create An Instagram Tribe?

In this article, you'll discover how to leverage the power of hashtags to find or build an Instagram tribe that fits with your brand.

If we do an objective comparison of all the major social media (Facebook, Twitter, LinkedIn, Snapchat an Instagram) in terms of community engagement, Instagram comes on top as the number social media platform for engagement.

If you have a business and you social media as one of your marketing strategy, then I am pretty sure you have encounter posts talking about building your community or finding your tribe. But what exactly does this term stand for? According to Wiki definition:

The term tribe or digital tribe is used as a slang term for an unofficial community of people who share a common interest, and usually who are loosely affiliated with each other through social media or other Internet mechanisms. The term is related to “tribe”, which traditionally refers to people closely associated in both geography and genealogy. Nowadays, it looks more like a virtual community or a personal network and it is often called global digital tribe. Most anthropologists agree that a tribe is a (small) society that practices its own customs and culture, and that these define the tribe. The tribes are divided into clans, with their own customs and cultural values that differentiate them from activities that occur in ‘real life' contexts. People feel more inclined to share and defend their ideas on social networks than they would dare to say to someone face to face. For example, it would be ridiculous to ‘poke' someone in real life.

When you find or create an Instagram tribe that fits your brand like a pair of glove, your community is then a marketing gold.

How do you find a community or an Instagram tribe that fits your brand?

For instance, if you sell weight-loss products, searching #weighloss will give you several other relevant hashtags such as #weighlossjourney, #weighlosstransformation, #weighlossgoals, and #weighlossbloger.

As you can see, all of this hashtags are large, by selecting one and creating a new search you can then find more specific hashtags. For example by selecting #weighlossjourney will yield you the results such as #weighlossjourney2016, #weighlossjourney2017, #weighlossjourney2018, and #weighlossjourneyuk. See image below.

You next step in the process of building your Instagram tribe is to search for people who frequently use these hashtags. Then follow them and engage with them daily by commenting and liking their posts.

Once you start this process, you will start noticing other people showing up frequently on the same accounts. Follow them, like, and comment on those accounts as well, and before you know it, your Instagram tribe is developing.

You can solidify your relationship by sending direct message to introduce yourself and your business. Since you are just meeting, please refrain from making a sales pitch. Let the relationship mature organically and tell them how much you enjoy the conversation you've had.

Once you are in a community, certain influencer and brands may rise to the top. These accounts are excellent to engage with because the audience you are trying to reach sees these accounts often. Engaging daily, liking, commenting, leaving thoughtful or funny comments on an influencer or big brand accounts can help boost your following and even lead to a relationship with that influencer or big brand.

if you cannot find a relevant Instagram tribe that you are seeking, then it is time to create your own. First thing you need to do is to run a contest or campaign asking people to submit a photo or video that goes with your hashtag. For example if you are personal trainer, you could ask people to summit a picture or video of their best workout of the day using the hashtag #bestworkoutotd. People love challenges like this because it provides post inspiration and an excuse to show off their workout. Keep checking the hashtag for submissions, and thank everyone for participating. The next step is to follow them, and keep coming back frequently, commenting and liking their pots. All of a sudden, an Instagram tribe is forming.

The most important thing to take away while implementing any of these method is the engagement. The more you engage with other people's posts, the more they will engage with yours. Tribe members eventually get to know each other on a deeper level by watching for those special posts every day.

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Facebook Messenger Marketing: 9 Reasons You Need To Start

Do You want to communicate with your ideal customers via Facebook Messenger marketing?

Are you wondering why you should invest in Facebook Messenger marketing?

In this article, you will discover why investing in Facebook Messenger Marketing is so important.

If you haven’t realize it yet, we are now ridding a huge wave in digital marketing now. We are still in the early stage of messenger marketing and chat bot. For Business owners, marketers or pretty much anyone who wants to communicate with others humans, this is a huge opportunity.

To be quite honest, this is the biggest wave, biggest growth in business or digital marketing since email marketing.

So why this is such a big of deal?

Before we dig deep in the why, let’s take a trip down memory lane.

This messenger marketing thing , is not a new concept.

Instant Messaging: the act of being able to instantly communicate with someone back and forth, in athreaded message conversation did started in the early 90’s. Yes, Instant messaging has been around since the 90’s.

Who still rememberAOL Instant Messaging (AIM)? I still remember pooping those AOL free 60 days discs in my PC and have access to internet and start instantly communication with someone on the other side of the globe. I found it so cool. Before the internet they way we made new friends and communicate with them was via snail mail. I remember growing up in Togo (West Africa), they way we made, and communicate with new friendswere through snail mail. There was no Facebook or Snap chat. We sent a letter and you had to wait 30 days or more to geta reply back.

Then came the mobile phone, emails, but people still do not respond to emails instantaneously like in messenger. It is ok to wait a day or a few days to respond to an email. But with instant messaging, the expectation is if you're online in messenger and someone send you a message, you should instantly respond to it.

We have been instant messaging as human over 20 years now. Facebook Messenger launched in 2011, so it has been around bout 7 years now. Comes 2016 we were given the opportunity to “market” on the platform. In 2016 when Facebook started allowing developers to build bots on the platform is really when this became a true marketing opportunity. It is less than 2 years now, so we are still in the early phase of this journey. The importance of Facebook Messenger marketing is not about selling chat bot, and it is not even about the platform itself. The reason this is so huge is best portrayed by this quote:

Facebook Messenger is a platform where billion of people already having conversation everyday. So as a business owner, as a marketer you should be marketing where your target audience is congregating everyday.

Here are some cool facts:

Image credit: Facebook

1.3 billion of people are currently communicating each month Facebook Messenger. No matter what product or services you sell, your ideal customers are on Facebook Messenger. The biggest reason Facebook Messenger marketing is so important, it is because that is where people are congratulating.

This graph below from TechCrunch shows how fast the Facebook Messenger platform is generating users.

9 Reasons Why Facebook Messenger Marketing:

Email is crowded: I am not saying email marketing is dead. It is still very effective, but if you compare Facebook messenger marketing to email marketing, email marketing is very crowded. Almost every business now has an email list, and they are regularly sending email everyday to prospect and customers. Now there are tools that will filter promotional emails out of your inbox.

People are tired of “opting in” on a landing page ( and if they do, they may never engage with you): I am not saying this practice is no longer valid, but consumer are getting tired.

Opting into messenger is way easier than email: messenger function is the same way as email, because you are able to build a list. For people to join your email list, they will have to fill out some information on a leads capture page. In messenger, for someone to become a subscriber to your list, they will just need to interact with you on messenger.

Effortless for the end-user: it is easier for you to build a list.

Facebook Ads are cheaper: because you are staying in the Facebook ecosystem.

Completely mobile optimized: you do not have to worry about your landing page showing funky. Messenger is a mobile app, so your ads are mobile optimized.

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You get all of their real data and more: When someone becomes a messenger subscriber inside of ManyChat you instantly get some of this person data they gave Facebook ( First and Last name). You can ask for their email address. A lot of fake information are put in landing pages, but when it comes to Facebook Messenger marketing you get your subscriber real data, without them having to input all these information. You then have the opportunity to ask for their email and phone number later, once the opportunity present itself. Once again it is effortless for the user.

Messenger is instantaneous: the customer journey can progress faster. Psychologically, people tend to respond faster to instant messaging or text messaging that email messaging. Customer will interact faster with your brand in Facebook Messenger marketing than through email marking, since they are already conditioned to respond faster to instant messaging.

Building a bot is much quicker: than building a traditional funnel. Build a bot is easier us marketer. It is so easy to set up. You get to build your list faster, build trust faster, and generate sales faster.

Facebook Messenger marketing is conversational, that is the big shift that we have to make as marketer and business owner to take advantage of this big opportunity in digital marketing.

Messenger Marketing

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About Me

I am one of the few people who are crazy enough to believe that our destiny is not set in stone. We are born with the irrevocable right and power to shape our destiny, thus we are born creators. I have experienced first hand that power in action, and I am ready to share, and teach others how to use what you already have, buried deep inside of you.

I am a husband, and a father of two most handsome and intelligent boys I've ever seen. That is why I married their mother, she got the look and the brain.

I like to laugh, travel, cook, meet new friends, play soccer, read, write poems, exercise, and meditate. I am also into organic foods and products. I like to try different things, experience different cultures and foods.

I believe in striving for excellence. I am very optimistic regardless of my outside circumstances. We are given a unique gift at birth to make this planet a better place. Let us join hands, and make the changes we want to see.

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