It is clear what NVIDIA's message is to the enthusiast community, they are willing to be competitive. To further confirm this claims, the release price of the GeForce GTX 960 is just $199 for the basic models, a bit more for the feature packed ones like the Asus Strix sample that we will be reviewing today. In comparison to it's predecessor, the GeForce GTX 960 comes in at around 20% cheaper than it's predecessor, the GeForce GTX 760.