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As almost every known companies nowadays are having the initiative of saving the environment, Coca-Cola makes its own way of giving back to the environment. The Coca-Cola company now has its Give it Back rack for their product and is made from recycled Coke packaging. Aside from being made of recycled cardboard, the shelf itself is also recyclable. Retailers are asked to return the shelf to Coca-Cola once its useful life has ended and will be recycled. In this way, there will be less landfills, which is obviously favorable to the environment. The idea may not be new, but the fact that those who are doing it are increasing, it is something we should be happy about.