Affiliate & Lead Generation ROI increases 6% to £15 per £1 spent

How much can Lead Generation generate for your business – 2014 ROI statistics

Recent research from the IAB (Internet Advertising Bureau UK) highlights the dramatic ROI potential of effective Lead Generation.

Advertisers spent £1.1 billion on Online Performance Marketing (OPM) in 2014 – a rise of 8% on the previous year – and attributed consumer spend rose 14%. Lead Generation ROI is at an all-time high of £15 per £1 invested.

Such trends are set to continue throughout 2015 revealing that 1000s of businesses have recognised changing consumer behaviour and their decreased susceptibility to tradition advertising methods. New expectations from contemporary markets have encouraged businesses to provide free content, loyalty rewards and regular savings to the consumer, all made possible through the lead nurturing opportunities provided by natural, sophisticated data capture methods.

How much was your slice of the £16.5 billion consumer spend?

According to the PwC and IAB, ‘Consumers in the UK spent £16.5 billion in 2014 due to affiliate marketing and lead generation activities – UK businesses spent £1.1 billion on these activities’. An accompanying YouGov survey has found that 79% of online Britons have used a website which employs OPM techniques within the last 6 months.

Significant increases in consumer spend, business investment and positive ROI show that if you are not engaging in OPM activities, you are losing out on profitable marketing strategies and potential sales. Engaging opted-in consumers via email, text or post provides far more innovative and flexible opportunities for conversion than static adverts and Pay-per-Click campaigns. The first step to any such strategy is attracting relevant consumers with the potential of expressing direct interests in you, and then capturing their details through unincentivised form submission – LMG Lead Generation.

Statistics taken from the IAB reportSource: YouGov Plc. Total sample size was 2090 adults. The survey was conducted online between 16-17th March 2015. The figures have been weighted and are representative of all GB adults (aged 18+).

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