Recently, I was conducting research on the various rules around content marketing and the sharing of blog posts, videos, images and other online information resources across various media channels. While doing so, I came across two fascinatingly detailed and comprehensive articles that clearly lay out what car dealers must do to have effective content marketing strategies.

For many ADM members, this may be a little too much information and detail, but for those of you who are realizing how effective content marketing can be when it comes to attracting the very best customers a dealership can hope for, this is a high value guide to what needs to get done in order to optimize how well your dealership’s automotive content marketing strategy will work.

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About Ralph Paglia

Ralph Paglia; President of ADM Consulting, LLC former Vice President - Digital at Tier10 Marketing. Director - Digital Marketing at ADP Dealer Services from 2007 through end of 2010 where he was responsible for industry vertical thought leadership and solution creation while establishing new ADP digital marketing solutions. For many years, Ralph has created automotive marketing business models that support business revenue growth and generate shareholder value, while building a network of relationships and partnerships resulting in alliances that support revenue growth.