Consumer & audience targeting

Media planning tools

Reputation, PR monitoring and
evaluation

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DIMENSION 2018: A whole new (old) world?

As new technologies evolve and become more mainstream, the measurement challenge will come to the forefront. New technologies like smart speakers, wearables and online formats will help shape what we measure and bring fresh challenges to all involved in media planning, buying and measurement.

This section of our groundbreaking DIMENSION report, "A whole new (old) world?", explores how the industry is quantifying consumer uptake of new communication technologies and what industry leaders see as coming next.

Fill out the form to download this section of DIMENSION today!

Explore additional findings from DIMENSION 2018:

About DIMENSION 2018

DIMENSION 2018 is a major and innovative study exploring the state of the media business based on a survey of 5,000 “connected consumers” age 18+ and interviews with industry leaders across five of the largest media markets in the world – the US, UK, France, Brazil and China.

The findings of DIMENSION, have been broken down into four key areas of focus which can be read individually or aggregated together to form a complete picture of the shared issues facing the industry.