The YouTube logo from launch until 2011, featuring its former slogan Broadcast Yourself

In February 2015, YouTube released a secondary mobile app known as YouTube Kids. The app is designed to provide an experience optimized for children, and features a simplified user interface, curated selections of channels featuring age-approriate content (including existing channels and entertainment brands), and parental control features. Later on August 26, 2015, YouTube launched YouTube Gaming—a video gaming-oriented sub-site and app that is intended to compete with the Amazon.com-owned Twitch.tv. 2015 also saw the announcement of a premium YouTube service titled YouTube Red, which provides users with both ad-free content as well as the ability to download videos among other features. On August 10, 2015, Google announced that it was creating a new company, Alphabet, to act as the holding company for Google, with the change in financial reporting to begin in the fourth quarter of 2015. YouTube remains as a subsidiary of Google. In January 2016, YouTube expanded its headquarters in San Bruno by purchasing an office park for $215 million. The complex has 554,000 square feet of space and can house up to 2,800 employees.