Hello Kitty X Puma Suede 50; All things Kawaii shot by Maha Amsterdam

For the 50th anniversary of the Puma Suede, the German brand teamed up with world famous Hello Kitty. A collab doesn't get cuter than this, with not only the classic Suede in Hello Kitty theme, but also with a full apparel capsule. The Suede will also be available in Kids sizes (Toddler/Pre-School).

To show you the cuteness at it's prime, we've teamed up with Photographer Juliane Falk to shoot a campaign with the amazing Giselle aka Baby Gigi.

The collection will launch in store and online at Maha exclusively for the Netherlands on Thursday the 8th of February. Annnddd as a special surprise we will have the official Hello Kitty herself present at the launch in store for a photo and a meet and greet from 10:30 till 12:30!