Generates 10%of tax base 70,000 workers40,000 students12,000 residents Mid 80's -90'sConcurrent Activities Cities have to start really investing in their downtown cores because the downtown is the psychic centre of places. Additional Investment - Come on down! ... be part of the vibrancy we want to feel in our city

- Spread the word ... the momentum is growing Wh So if the downtown is sort of, well, crap, people take one look and say this city just doesn't have it going on and I don't want to be here. If there's a sense of vitalitydowntown, people will feelpositive about their city, evenif they live in the suburbs. Just to be clear ... Some Downtown Facts hi Bane or Benefit? Downtown Vibrancy:Things to Keep in Mind As goes your downtownso goes your city #2 #1 Looking at yeg #3 #4 Boyle - McCauley The Quarters The Dales Rossdale Riverdale Cloverdale Oliver Commercial Core Cultural Core McKay Avenue Capital City Warehouse Campus Downtown EdmontonSignificant Projects Jasper Ave