Our unique blend of social consulting, page management and content creation connects global brands to a billion consumers, through our network of celebrity and social influencers.

ABOUT US

We Turn “Likes” Into Love.

theAudience is one of the world’s largest multi-channel publishers of social content. We enable global brands to participate in popular culture at massive scale, distributing brand stories through our network of celebrity and social influencers.

Social media is radically different from any other form of mass communication. It’s an ecosystem of connected people and brands, interacting with one another, and sharing content that elicits feedback. The more meaningful the content – the greater the share of voice.

For the past five years theAudience has pioneered how brands create conversations that matter within social. By creating custom content that taps into the values and passions a brand shares with its consumers, and distributing it through a carefully curated network of influencers, we enable brands to become active, meaningful participants in popular culture.

theAudience was acquired in 2015 by Al Ahli Holding Group, and has a staff of 60 social media professionals based in Los Angeles, New York, Chicago and Dubai.

OUR CLIENTS

We live in the space where

brands, influencers & consumers interact.

Global Brands

We work with some of the world’s most iconic brands and entertainment properties

Celebrity & Social Influencers

We have developed a powerful, interconnected network of over 6,500 celebrities and social influencers

A Billion Consumers

Every month, we reach over a billion consumers with over 5,000 pieces of social content

OUR SERVICES

We think like publishers, not like marketers.

Social Consulting

We interrogate your brand, your consumer, and your challenges, to recommend the best engagement strategy – brand-wide or product/campaign specific.

Social Publishing

We create, schedule & publish industry-leading social content on the client’s behalf on every major social platform, underpinned by detailed performance analytics.

Influencer Activation

In order to amplify campaigns, we deploy focused groups of celebrities and social influencers to carry brand messages authentically into the social graph.

Content Creation

We have an extensive creative & editorial studio, which produces industry-leading social content of every kind, from text and image-based posts, to music videos and documentaries.

‘BackStage’ Publishing Platform

We have a proprietary publishing workflow and analytics platform – that manages every stage of the social publishing process, at massive scale.

Media Buying

We have a highly scalable and cost-effective social paid media buying capability, that extends the reach of our content, and follows the audience across the wider web, through to conversion.