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​Last Friday, we announced a collaboration of huge importance for Scottish tourism. Our new initiative with TripAdvisor, announced by First Minister Nicola Sturgeon at Carnegie Hall, represents a giant step forward in scaling up how we market and sell Scotland to the world, writes Charlie Smith, VisitScotland Director of Marketing.

Themed years have been pivotal in bringing together Scotland’s tourism and events industries as well as helping us to further raise Scotland’s reputation. Find out more about the themed years in our Chief Executive's latest blog.

Lord Thurso talks of accidently getting into the hospitality industry to his leadership in building luxury hotel brands, in the second of a three-part interview with the new VisitScotland chairman by journalist Kenny Kemp.

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Lord Thurso says he feels confident that his previous leadership roles in international hospitality will help him take Scotland to the next level, in the first of a three-part interview with the new VisitScotland chairman by journalist Kenny Kemp.

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VisitScotland Director of Marketing, Charlie Smith, talks about the national tourism organisation's mission to plant a Scot in every location worldwide, to share what makes this country so special, through a new online community.