Players in this market have implemented various growth strategies to expand their footprints and strengthen their positions. The key strategies adopted by a majority of players in the global health information exchange market include product deployments; agreements, alliances, collaborations, and partnerships; new product launches (including product enhancements and product integration); acquisitions; expansions; and other strategies (divestment, accreditation, funding, and spin-off).

Product deployments was the most-widely adopted growth strategy pursued by players in the HIE market between 2013 and January 2016, followed by agreements, alliances, collaborations, and partnerships. A few developments pursued by market players in the last three years have been listed below:

In December 2015, Orion Health partnered with Medtech Global Ltd. (Australia), a provider of health information exchange technologies, and Computer Sciences Corporation (U.S.), a provider of business solution technologies. These partnerships aimed to provide an integrated precision medicine solution in New Zealand. This solution is expected to enhance health data exchange and personalized healthcare systems, improving decision-making for the diagnosis and treatment.

In October 2015, eClinicalWorks deployed its comprehensive EHR solution at The Toledo Clinic & Outpatient Surgery Center, Ohio (U.S.). This deployment was aimed at enhancing the workflow and improving care coordination for approximately 250 medical providers in 62 locations, supporting nearly 40 specialties.

In January 2014, Cerner Middle East FZ-LLC (Dubai, U.A.E.) announced the expansion of its office in Riyadh, Saudi Arabia. Through this expansion, Cerner aimed at strengthening its position and supporting its client base in Saudi Arabia.

In February 2014, Optum launched Optum One, a health intelligence platform which offers healthcare providers access to complete patient data. The new platform enables healthcare providers to extract data from their EMR and take respective actions using applications connected over a single platform.

In March 2013, Allscripts acquired dbMotion, Ltd., a leading supplier of community health solutions, and Jardogs LLC, a patient engagement solutions provider. With these acquisitions, offerings of dbMotion and Jardogs were merged into Allscripts’ product portfolio.