Three Brothers Bakery

The Client

Three Brothers Bakery is a fifth-generation business with three locations in Houston and an online store that ships nationally.

A Houston staple since 1949, the bakery is best known for its award-winning pecan pie, challah, rye bread, gingerbread men, and cupcakes.

The Obstacle

The company desired a fresh idea that could drive immediate in-store sales during a slow sales month while staying true to its voice. Integrate sought to capitalize on the hype around the 2016 presidential election, but the real test was cutting through the noise of the political news cycle.