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...had five of the week's 10 most popular programs. "ABC probably did as well or better than we expected," said SteveSternberg, an analyst for the ad buying firm Magna Global. "CBS and NBC were about what we expected would happen." CBS...

...going to see fewer than last year because networks copy what works and shy away from what doesn't," said analyst SteveSternberg of ad-buying firm Magna Global. "It always has to do with what was the success the most recent year," agreed...

...network's West Coast president. ''It is what they do best and it is their biggest advantage over cable,'' said SteveSternberg, a senior partner at the advertising firm TN Media. ''They have the money to produce these shows and the experience...

...Practice," had 13.8 million viewers Sunday. "I think this is going to be a turnaround season for them," said SteveSternberg, a television analyst for ad buyers Magna Global. Both "Lost" and "Desperate Housewives" represent something...

...during the finals of the figure skating, if the U.S. is doing well or if there's some major scandal," said SteveSternberg, an analyst for the ad buying firm Magna Global. The Olympics still are going to be a major TV event, but Sternberg...