CONTENT STRATEGY: YOUR UNIQUE VALUE PROPOSITION

Parallel to the growth of online marketing, creation of relevant content has gained in significance as one of the best ways to spread your online influence across different channels. This means you need to create content that is unique, informative, and optimized for search engines, and create it regularly. For there’s more to content strategy than creation; to make your blog posts, white papers, press releases, etc. visible on the Internet, you need to know the right ways to distribute them.

Content strategy simplified

Just consistently providing interesting content can be difficult enough on its own, especially if you are swamped with other site management tasks. However, the matters really get complicated when you consider the fact that formulating and executing a good content strategy is so much more than just publishing a new article every week or so, plus having the best possible content on the website pages. When we take on the development of your content marketing strategy we strive to offer a comprehensive service which includes a number of things.

Extensive research of relevant industry verticals

Competitor analysis

Examination of target demographics

Editorial schedule planning

Content creation

Once these steps are integrated in an all-encompassing strategy, you will be equipped with high-quality content in forms most adequate for online distribution. This is why content strategy, essentially relies on two basic aspects:

Content marketing

Content development and production

CONTENT CONSULTING BY FOUR DOTS

Once we have a good idea about what people would find interesting and useful, we create relevant content which is supposed to be not only informative and attractive, but which will also be perfectly optimized for search engines. That is to say that you won’t have to worry about keyword density or about how often you are supposed to come up with a new piece of content.

We pride ourselves for being one of the top New York SEO firms. Our content marketing services are highly compatible with our SEO and link building services, as we can also create content meant to promote your website on other online locations. This means us creating content that is not only relevant to your area of operation, but also custom tailored for the site that it will be displayed on. Making use of this service also means that you won’t have to worry about quality of your website content or your next blog post, as we can make long term plans for both, and provide deeply analyzed and prepared content with the most optimal publishing frequency.

Have an idea on what your audience would love to see next?

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TESTIMONIALS

I am very pleased with the campaign that Four Dots formulated for us. Apart from a significant increase in rankings and traffic, it was their level of involvement and versatility that really made an impression.

When we are talking about top tier SEO services, Four Dots is definitely taking the top spot. Fantastic team, great organisation and shiny results. We are always happy when we get a monthly report – simply astonishing.

Four Dots has delivered outstanding results month on month, without the work that Four Dots provides we would not be in business. Radomir and the team are always there to help, and provide prompt responses. Would recommend them!

Onsite modifications alone would make hiring Four Dots a worthwhile investment, but I was extremely satisfied with every aspect of our cooperation, from reporting to the direction in which they took our brand.

With Four Dots, we rapidly obtained tangible results (Google first page) and we are very happy of their level of involvement in the project. Four Dots is the professional SEO Company we were looking for.

I’ve had the pleasure of working with Radomir and his team for the past 12 months. From content curation to strategy, Four Dots’ expertise have shone through in all aspects of their work. With Crucial on the way up, it’s safe to say we’re very happy with the results.

SOME OF OUR CLIENTS

The insight

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