10-11am: Meet with internal team to discuss strategy for Jetstar’s upcoming 5th birthday – a great account that encourages creativity and big-picture thinking

11-midday: Meet with Rodeo’s GM (our digital agency) to plan integrated campaign for Australia’s Post’s bi-centenary. Almost all of our major accounts are using Rodeo’s online services to extend campaign reach.

Midday-1pm: Manage admin – were heading into budget setting period so a meeting with the team account directors to set personnel and financial targets for the year ahead.

1pm: Working lunch with Haystac’s new head of healthcare down from Sydney to discuss new business and work in progress with key clients. Lunch is usually a sandwich at my desk – can’t believe I just missed the 80s…

2-3.30pm: Meet with consumer client for annual review – all good – but business pressures for next FY remain high.

3.30-5pm: Telephone interviews with short-listed candidates to manage our Singapore office to be established in June.

Expansion. While the economic downturn has generally been bad news for the marketing sector, it has created opportunities for PR and digital agencies – we’ve grown from 45 to 65 staff in the past 18 months. Haystac is set to open Singapore and Auckland offices in June, so their early success is a priority.

EVENTS

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