Minerva has been a well established tyre brand since more than 20 years. Since its introduction in 1992 the brand has developed a strong reputation and international dealer network. Today it is sold in more than 52 countries worldwide.

History repeats itself. Once the goddess of automobiles, Minerva was the favourite car of royalty and the chosen few. The brand and logo were synonymous for absolute luxury, top performance and comfort. Today, Minerva is one of the most renowned quality budget tyres in the world.

Driven all over the world. Still famous for the same characteristics as the mythical car. Listing the world’s most extended size range in its class, the focus of Minerva tyres is to combine comfort, mileage, fuel efficiency and safety. In both summer, winter and all season patterns, and for all type of cars. Minerva guarantees you the latest technology and, at the same time, offers you over 100 years of history and experience.

Performance and quality check

Tyre label

The European Tyre Labelling Regulation (EC/1222/2009) introduces labelling requirements with regard to the display of information on the fuel efficiency, wet grip and external rolling noise of tyres.

Its aim is to increase the safety and the environmental and economic efficiency of road transport by promoting fuel-efficient and safe tyres with low noise levels.

Customers should be made aware that the actual fuel savings and road safety depend heavily on the behaviour of drivers, in particular the following: eco-driving can significantly reduce fuel consumption, the tyre pressure needs to be correct and regularly checked for optimum fuel efficiency and wet grip performance, stopping distances should always be strictly respected.

Customers should be made aware that these 3 criteria, although important, are not the only performance parameters.

The Europeanstandard

Minerva tyres are engineered and produced according to European and international regulations: E-mark, S-mark, REACH compliance, M+S, snowflake symbol.

E-mark certification ensures the minimum EU or International (UNECE) standards in relation to its dimenions, load and speed rating.

S-mark certification, sound marking, certifies that the noise amount complies with EU or International (UNECE) standards.

The REACH (Registration, Evaluation, Authorization and Restriction of Chemicals by the European Parliament) regulation, which was launched in 2007, restricts the use of chemical substances that have a negative impact on human health and environment. M+S marking is a Manufacturer’s declaration which implies that tread and material are designed in a way that driving performance on mud and snow is better than with normal standard tyres.

The snowflake regulation (three-peak snowflake symbol) requires for snow tyres a minimum of braking and traction performnance on snow.