Website Planning Questionnaire

Website Planning Questionnaire

Please answer the questions that follow in as much detail as possible. If you are interrupted or need to continue later, you can save your work by scrolling to the bottom of the page and clicking on the pink "Save & Continue Later" button. You will be provided with a link which allows you to pick up right where you left off.

Step 1 of 8

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Your Business

Share 5 adjectives that describe your business/company.

If you had just 30 seconds (or two sentences) to explain your business (or what you do) to a customer, what would you say?

How would you like your visitors to feel when they visit your website?

Your Visitors and Customers

Your visitors and clients are the life of your business. Because of that, it is important for me to understand who they are, what drives them, how they think, and what they perceive they need to know about what you do so that I can help you tailor the website to meet their needs. Please give your focused attention to the questions in this section and answer them in as much detail as you can. It will pay dividends!

For a moment, put yourself in the place of those who resonate with your work.

Now, describe your ideal customer or visitor. Include name, age, gender, appearance, where they live, and what they live in, income, values, beliefs, favorite blogs, magazines, books, and television shows. The more detail the better here. Crawl into their heads and share with me what you find.