Soul of Business

Purpose is the business of the inner world, yet so many set about the challenge of recognizing, defining and articulating it from the intellect, and an examination of what they believe the world to need. This does not work. And causes profound problems that have no chance of resolving themselves. Businesses go out of business. These businesses are disconnected from purpose.

In Amsterdam on 26 April I shall be working with business owners for a full day immersed in the examination and resolution of all of this from the vantage point of the inner world. The actually inner world, using the Soul Biographies Inner View camera. So that we might all come to know what true purpose in business is, and how to share it with the world.

Imagine three days of utter immersion with a small truly courageous group of business owners examining the vast depths of why you do what you do, so that we are able to capture the essence of that on film. That is the Dynamic Truth Process Program. We have a place remaining in the UK in July. You and I would need to speak …

Video shot for websites in explanation of an organization’s work in the world is most often so obvious. So obviously selling you on an idea, if not something more concrete. So obviously disconnected.

When one understands the mechanics of authenticity on film, one can set out to bring life to important work without letting oneself down. Without the disability of in-congruence.

I’m in Germany next week doing just this. Defining the arc of an organization’s work and what message will help its true understanding. Then filming over the week for just that, amongst the under current of human presence. It is an art worth knowing. It will bring in the audience that previously couldn’t see, couldn’t connect, on account of the confines of so many inadequate words.

This will be a full and glorious week of immersion, connected people and creativity in film. A true exploration and discovery in service to a grand purpose.

If these few words define your challenge in some fashion, we should speak.

An audio interview containing thoughts and possibilities in the telling of truthful organizational stories. Actually I might have revealed it all. Or at least much of the nature of capturing authenticity in service of good work …

If you knew that the answers to the transformation of your organization lay somewhere inside, somewhere more profound than you first thought, then why on earth would you continue to tinker so unremittingly with systems, processes and external schemes?

Wouldn’t that show you to be a fool. Or simply scared of what might come.

I have a new adventure in film about to launch, the ‘Soul of Business’. And one of my neighbors, who was helping me from my usual side of the camera, asked me the selling out question.
Hmm. Thanks Mike. I think.
This was my response …