"Now on Tuesdays I can’t get enough information to make my menu and since I have the luxury of being close to additional grocery stores I now go first to Harris Teeter," says Laura Oliver, in an open letter to Farm Fresh on her website afrugalchick.com.

The Farm Fresh Facebook page has been flooded with shopper's comments asking for the old advertisement style to return.

"I was hoping for a longer ad this week as well," Debra Carl writes on the Farm Fresh Facebook page. "While I appreciate Farm Fresh's generosity with coupon doubling and the kindness of its associates, I have to say I haven't walked in your store for three weeks. I used to go twice a week. The shorter ad makes it impossible for me to plan my trip with three kids in tow, and as such, I have been doing my shopping elsewhere. I would love to come back and hope to see the longer ad return!"

Farm Fresh has publicly responded to shopper comments, assuring customers that they are listening to the feedback and considering it.

The Daily Press has reached out to Farm Fresh and is currently awaiting a response.