So every now and again I have to brag a little about the amazing Bulwark Exterminating team in Las Vegas, but this time it isn’t just me. Angie’s list recognizes less than 5% of their business each year with their Super Service Award. Not only is getting on to Angie’s list via a members recommendation a big deal, but earning an Award for service is HUGE!

I can’t take any credit for this. Wayne Bryant in Las Vegas runs a fantastic operation. I am constantly amazed at how well he manages and motivates his team. And he’s not a behind the desk manager. He gets out in the field as well. In fact, here is an interview of one of the customers he personally serviced to ensure her a scorpion free Las Vegas home.

After a recent horrible experience with Google maps changing Bulwark Pest Control’s map result in Las Vegas, Bulwark posts it thoughts on Google Maps and Pest Control

It really is interesting how google’s recent update has affected so many different companies and industries. Google’s new update puts map results in all results that appear to be looking for local companies. In most searches now these results appear at the top. So the very first thing you see are what google deems to be local companies pertaining to your search. Unfortunately, there are a few hiccups. If your IP address doesn’t correspond with your actual home address then you will be served up different results. Some may not be so local. This is easily fixed if you login to google though and have them save your location. Which means they now have more info to spy on you with and better target you for their advertisers.

What is unsettling about this is the inaccuracies. I can go through and find several listings showing up in the top 10 of google’s results that are completely fake addresses. Or worse yet, are the same company with multiple addresses. But this may not be the fault of the business owner as other advertisers and online marketers are trying to sell leads and gather more visitors.

I will tell you one thing, if the results are wrong, its not an easy fix. Or if it is an easy fix for unclaimed listings then watch out, because devious individuals may hi-jack your listings.

The best bang for your buck is your customers. Just read “Purple Cow” or “Satisfaction: Every Good Company Listens to its customers.”

Before you spend $1000 a month on another marketing tactic why not look at your current system and find a way to take that $1000 and improve your product or quality of service. Its a slower burning fire but the results are much more far reaching.

Not only do these reviews get traction but they show up on Google. Try a search for Las Vegas Pest Control. You will notice that next to Bulwark’s map listing there are 9 reviews. More reviews then any other Las Vegas service in that area. And their average review is 4 stars or better.