Priory Hotel joins independent rewards program

Photo courtesy of BrandMillPriory Director of Operations John Graf welcomes guests to the Stash Bash. The Priory Hotel joined Stash Hotel Rewards in January 2014.

By Alyse Horn

On May 7, the Priory Hotel invited patrons to dash over to its Stash Bash, the launch party for joining the Stash Hotel Rewards program.

The Stash Hotel Rewards is the largest point-based loyalty program for independent, spirited hotels in America.

Alex Zesch, a Stash engineer and marketing coordinator, said the Stash Hotel Rewards is an internet start-up company that began in 2010 with 65 hotels. The program now boasts about 170 hotels across the country in 100 different locations.

By joining Stash, participants are able to rack up five points for every $1 spent at participating hotels and points never expire.

The Priory, which joined Stash in January 2014, takes about 10,000 points to cover one overnight stay. Based on the season, the amount of points needed for a room fluctuates.

Zesch said that Stash is “definitely the first of its kind in a way a person redeems rewards,” because the points for each hotel have the same value across the board.

Priory Director of Operations John Graf opened the evening by saying the hotel is “very excited to be a part of [the] program.”

Graf said he takes pride in the character and uniqueness the Priory radiates in being one of the boutique hotels that is now part of the Stash Hotel Rewards program.

The Priory Hotel has been family owned and operated since 1986, and consists of 42 European-style rooms.

According to a press release, “This is the first time an independent Pittsburgh hotel has joined a national network of privately-owned lodging properties and puts it on par with rewards programs of national hotel chains.”