So I want to show you how we launched the OfferMind ticket funnel by creating a ton of noise, Hollywood style campaign…

My subtext is that I hope this will incentivize you like crazy to join my programs – because we actually do what I’m teaching.

I’m not just re-teaching stuff that I heard from somebody else – we’re actually actively doing this – which is very important to me.

CREATING A (PROPER) LAUNCH CAMPAIGN

The first time I ever learned this strategy was when I was working at ClickFunnels. Russell was hanging out with Brendon Burchard, and Brendon has this thing called The 7 Day Launch.

Now, this is Brendon’s thing, and you should totally go learn it from him…

I’m just gonna teach you briefly how I’m using some of the launch principles to sell tickets to OfferMind.

If you guys went to Funnel Hacking Live a couple of years ago, and you remember the documentary funnels, it’s very similar to that funnel style.

At the time of this going out, OfferMind tickets are available – so if you go to offermind.com you can get tickets, but we’re expected to sell out pretty quickly.

I’m psyched about it – so go to offermind.com to see if there are any tickets available.

Now, back to the Hollywood launch…

I realized that if I just saying: “Hey, OfferMind Tickets are available…” is kinda an anticlimax…

… and I don’t want it to be that way!

You see, marketers are event throwers – whether the event is physical or not.

I’m NOT saying you have to pull out the stops and throw an OfferMind to be a marketer, that’s not what I’m saying at all…

However…

To be a good marketer you have to be good at creating pressure, and then releasing it in a single direction.

Anyone who can do that… has A LOT of power.

CREATING A PRE-FRAME

Recently, I went Jeff Walker’s launch event, and I got so excited just during the first half of the first day, ’cause honestly for half of the first day, Jeff did nothing but pre-frame the entire crowd.

I didn’t know you could pre-frame that long, and frankly, it was very impressive.

The event is three days, and eventually, Jeff sells you into his Launch Con Program, and ‘cause I’m a Funnel Hacker, I bought the program to see how it works.

What is kinda ninja, in the OfferMind Masterclass, (as I’m teaching how to go create a sales message and an offer), I used the example of:

“Let’s act like I’m trying to pitch you guys into coming to OfferMind!”

So then I asked:

“What false beliefs would you guys have if I said you should come to OfferMind?”

Then I broke and rebuilt their beliefs throughout the whole thing… it was awesome.

About halfway through, someone was like, “Wait, you’re doing this on us now!”

…and I was like “Ha, gotcha!”

THE WHITEBOARD WEBINAR

Tomorrow, I’m gonna tape pieces of paper on my whiteboard to hide the offer, and literally, do a whiteboard webinar selling OfferMind.

It’s gonna use EVERYTHING I’ve taught them up to this point. It’s this awesome culmination – I’m really pumped about it.

We’ve had 200 people consistently live with us every single session, (there’ve been two sessions per day), but what’s fascinating is that within like six hours, there are another 1,000 views per session – it’s been crazy.

Last night, before I went to bed, I took the videos down at midnight, (’cause I said I would), I want there to be real scarcity and urgency.

I hate fake scarcity and urgency.

… there were 3,000 views from yesterday’s two videos!

All I’m telling you guys is that if you’re gonna go in and do this kinda thing, all you need is …

A Boom Arm

A Box

And… A Coulton

Look at him over there…

Coulton’s don’t grow on trees.

He’s been moderating and kicking out all the psychos with small mind syndrome – so that they get outta my life and my audience FOREVER.

He’s the heavy that kicks people out when they become jerks on the chat: