The seashore has almost an 80 m wide beach of fine white sand and dunes that in some places reach a height of 9 m. The Blue Flag Beach stretches for 1.2 km. Equipment on the Beach allows also disabled people to take a rest at the sea: they can reach the Beach using plank-ways and dwell on specially designed platforms.

Taking into consideration the vacationers’ health it is prohibited to smoke on the major part of the Blue Flag Beach area.

A professional rescue service functions on the Ventspils Beach. A viewing tower has been established on the Southern Pier next to the Beach (19 m above the sea level).