Accrington Stanley Revamp Commercial Operations

Accrington Stanley have announced a major revamp to their commercial operation, with a two person team taking charge of all commercial aspects at the Store First Stadium from this week.

Faye Smithson and Mike Ferguson Jnr will now be responsible for all sponsorship, advertising and hospitality at the club.

“In the weeks to come we will be throwing considerable resources in to steeply driving income from non-footballing sources,” said Stanley Chairman Peter Marsden.

“Faye has been at the club part-time for a while and has earned her chance to shoulder more responsibility. Faye’s mantle will include hospitality, overseeing the East Lancashire By Official Appointment Scheme and masterminding a major overhaul of the Gold Bond scheme.

“Mike will have a brief to not only generate income from conventional routes (for instance perimeter boards / advertising / sponsorship / share sales) but to also harness the power of the internet, social media and modern technology in general to reach out to Stanley’s fans whether they be in Lancashire, the rest of the UK or indeed abroad.

“I regard our diverse fan base as being our unique secret weapon and I think up to now we have only scratched the surface in how to best exploit it.

“Crack the commercial and we will go a long way to making the club self-financing and prosperous,” added Marsden.