BIMA Awards

Advance Awards: Startup of the Year | Jukedeck

Project information

Jukedeck has developed an artificially-intelligent music composer that can create original music from scratch. At Jukedeck’s core is deep technological innovation and we are now using our tech to solve real problems faced by brands and agencies, opening new possibilities within advertising.

Jukedeck’s API enables tracks to be created in response to dynamic data. This facilitates personalisation of soundtracks within advertising and opens up the possibility for dynamic creative. Most recently, our technology powered a personalised digital campaign for Banco Sabadell (created by Grey Spain) where users generated a song based upon their social data, including gender, age and location.

This approach opens the door towards enabling brands and agencies to optimise the music they provide to each audience member and to boost engagement by aligning soundtracks to customers’ personal tastes.