Writing matters. Thinking matters more.

Copy clip:

"A lifestyle. A legacy. A way of life that compares to the finest in the world; one that feels like living in a five-star hotel. And a home that is a rare work of art, whose value stands the test of time. Pao Huei offers you both – a vision refined over three decades of growing specialization and escalating quality."

Pao Huei Tagline

With Torlone Design

Having worked closely with Pao Huei to define and create a corporate brochure for the Taiwanese luxury residential developer, Helen was engaged to compress the message into a tagline. The tag was worked into the new website, as well as the marketing and advertising call-to-action for Pao Huei’s newest development, Solitaire.