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I remember vividly the subject Business Ethics we had in third semester and how proudly our course director announced- this is a relatively new subject and not even IIM-Ahmedabad has teachers or relevant books for it. I passed the discipline with a GPA of 9 courtesy all the search I did on internet to read theories related to ethical decision making. But even standing at that surprising GPA I bear no capability to define Ethics per se.

I read Indian news stories daily, I see global news daily, I use endorsed brand daily, I make an environmental related decision daily- and they are all related to ethics. My wordweb dictionary defines ethics as ‘A system of principles governing morality and acceptable conduct’. But who is to explain the context of acceptable. It’s a fancy word some philosopher used to veil his inability to measure anything that is pure right or wrong- anything that is pure black or white. It’s just a picayune excuse some genius picked up to write heaps of circumlocutious non meaning theories to hide the evil sides- the grey sides.

The topic of this post is -What is ethic: to you, me or them? When I see a poor kid in CRY print advertisement I resolve to adopt a child but never do it in reality…but when I do see a kid enjoying Baskin Robbins ice cream I nag my partner to go to parlour and take one bite. Am I ethical?

When I see my fellow friends being conscious and aware enough to dedicate a post on youth Unite about Bhookh and add a badge on their WordPress blogs…I aimlessly click on the feedthemouthxxxxxerrttsomethingsomething.com site in hope to feed the hungry……but when I don’t like the taste of a dish I vainly leave the whole dish go in trash cans with a certain arrogance. Am I ethical?

I see a movie daily- that’s my routine and a way to rewind after sitting in the comforts of my workstation and sipping endless mochachinno’s and tapping laptop glaring into the matte finished screen. I see the imaginative world of songs and dance routine- criticize them and then compare with better quality English movies safely ignorant of the situations in Somalia/Myanmar/China/India. Am I ethical?

I read about rising rates of rapes and take out my angst onto wordpress by writing a post. I read about deplorable conditions of elderly and take out my angst onto wordpress by writing another post. I read about Aarushi and her ill fated media tryst and take out my angst onto wordpress by writing yet another post. I sit conveniently in the calm comforts of my electrically heated bed and write about people I can’t help. I talk about rapes- but have I researched what’s actually happening to women in Gulf countries or Asia? I talk about elderly not doing a thing for my own mother who is alone in India. I talk about Aarushi and let some perverse people find a way to write their even more perverse ideas about horrible things and do not even attempt to moderate them in honor of Freedom of Expression. Am I ethical?

I see a larger than life Shahrukh talk superfluously claiming that how his son was upset when he couldn’t see a match and how he bought a whole cricket team for him to relish! Now you people – who treat him ahead of god can be kind enough to tell me a single just a meagre quote from this man about his daughter? Wait he has a daughter- oh yes he does…But does he ever talks about her? No…never. Way to go King Khan our Indian hero- you’re perfect ambassador to support Female Foeticide cases in Harayana or Punjab. Wait a minute- but you need to charge a crore for that..no you can’t do that..but shell out a few crores more and you can prance around in your underwear in a glitzy Page 3 private party. So why don’t we leave the ambassadorship of Polios and Female Foeticide to Aamir Khan and Mr. Bachchan and then malign them by blog-wars? Or why not smoke a cigarette in public and set an example to youngsters to take light (pun intended) and forget that others exist. So back to square one- Is he ethical?

A team in Olympics works hard and manages to win a bronze medal and we get to read about it in the sports section right under the major write up on Irfan Pathan’s love life all revealed on Orkut. A Police Officer stresses that Shruti was found in OBJECTIONABLE state totally unaware of even the poor girl’s name and dares to speaks this in front of hungry carnivorous reporters. An actor takes a cool cheque for two crores to endorse a cola brand and a physically challenged Pullela Gopichand declines few thousands to endorse a cola brand saying it’s not good for children’s health. The actor gains publicity and is seen on billboards and Pullela is lost in his own loop of same picayune excuse- Ethics. Is the actor/Police Officer/Reporter/Media ethical?

You take it from here my friend. Congratulations for coming so far till the end for this is a heavy dose post not a page 3 gossip or some perverse tips giving post. You must have felt something too or had a connection with my inner callings….still you will head straight out of this browser window and open Orkut/Facebook/MySpace/Gtalk/Yahoo/MSN/Skype and talk repeatedly- ‘Sup? Aur Batao? What’s new ‘; without even bothering to let your inner calling grow and make you aware or even write a line about it here assuring me I am not insane to write this. Here my friend the question is – ‘Are you Ethical?’ Think about it and if you know the answer then for my sanity’s sake drop a line or two.

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Namaskaar ~ Kia Ora

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