On the wood it has the Peaky Blinder logo and the words Happy Bloody Birthday, you can add the Name and the date and print this on the wooden box (just ignore this if you do not want this service)

Peaky Blinder Whisky, over a century's worth of knowledge and passion has led the family to create this bold but exceptionally smooth, triple-distilled, small batch, blended Peaky Blinder Irish whisky.