Half of US and UK consumers want more chatbots

Nearly half of mobile users in the US and UK (49%) say they would like more conversational chatbot and/or SMS messaging options with brands, research released by OpenMarket says. “Chatbots are more than a short-lived fad,” says the company’s Jay Emmet. “They are an untapped mobile engagement solution that consumers and businesses could benefit from both from a convenience and financial perspective.”