Serving up steaming scoops of K12 edtech observation, thoughts, and opinions. With gravy.

I have always liked a good blog challenge. As someone who has not always enjoyed writing, a good prompt has always comforted me. I wrote about Blog Challenges for Educatorslong before I ever dared to consider hosting my own. I am not sure why I waited so long to host a blog challenge, but I have a hunch I was waiting to become important before I did something like that. It is not that I am now important, but that I was done waiting and wanted to do it already!

My message is simple. I am just a girl with a blog and I hosted a blog challenge – you can too!
And I will show you how I hosted mine.

Set the Time

When does your target demographic have a natural break for reflection? For many that occasion is the New Year, January 1st. In education, the summer is a natural break for reflection and renewal.

Duration

The shortest summers happen in the southern states. I based the length of this challenge on a southern summer length of 8 weeks.

Frequency

Teachers in the summer strive to not know what day it is. So I chose to post once a week, thinking they might find a landmark within a week to latch on to.

Define Success

I started out wanting to improve my ranking on Teach100.com. I note that the metric I lag in is other blogs linking back to my blog. So I reached out to many contacts on Twitter who also maintained blogs which ranked higher than mine on Teach100.com. Of course, I reached out to others I know from educational blogging as well, but if my goal was to improve my ranking, having back links from higher ranking blogs would certainly help that most.

The number of participants?

Eight educators joined in the challenge. That’s pretty good for an initial blog challenge – when teachers are decidedly and deservedly OFF work.

The number of page views?

I enjoyed a spike in traffic for the duration of my blog challenge. My blog moved from 521 to 481 rank on Teach100.com over the course of the blog challenge too.

Identify a Hashtag

I went with #8weeksofsummer for my challenge hashtag. I searched before using it to make sure it did not have any crazy associations I could not imagine. By the end of my challenge a there was a festival also using the hashtag. It was benign, but through off my statistics there at the end.

Format Content

Content is central to the theme of any blog challenge. However, once the format is established each subsequent week is largely “Copy & Paste, Insert New Prompt.”
My topics were:

Promote the Challenge!

Recruit participants

I direct messaged many people I knew on Twitter and invited them to blog. Sure not everyone did, but they retweeted it for me! Even if people did not participate this year, when they hear about it again next year I believe I will get a bigger response.

Social media images

This was the fun part, and what took the most time every week. And it wasn’t even that much time. I search Pexels and Pixabay for royalty-free images of the most summery thing I could think of – pineapples! I uploaded my images to Canvas (instead of buying them for $1 each). I created one Facebook, one Instagram, and one Pinterest optimized image. Each week had the same picture, coloring/filters, text, and format, just in differing sizes.

I used the HTML to hide the Pinterest pin in each post:

<div style=”display: none;”>

insert image

</div>

I posted to my blog’s Facebook page and shared out to Instagram every Sunday when I posted.

The images really identified the challenge and tied it all together. I wonder if I can find that many pineapple images for next year or if I need to find another paragon of summer?

This is a really cool idea! It’s always fun to see all the different things people will produce with the same prompts. I think 8 weeks is the perfect duration, too, because any longer would feel like too much work.

We did a weight loss challenge on our blog a long time ago. It was pretty successful but best thing is it worked for us. I think challenges are so much fun and they get people who normally don’t say much involved. 8 weeks was a great choice. I would probably fizzle out if it were much longer.

This is so awesome, Penny! I love that you’re not only challenging yourself with your writing, but inviting others to participate too. A few months ago I wrote 6 blog posts in 6 days, it was intense. But ever since, writing has been so much easier.Nadalie recently posted…How To Stop Overthinking: A Practical Technique

That is wonderful that your challenge was so successful and your ranking went up quite a bit! You had a great list of topics and were very organized.Theresa recently posted…Back to School Lunch Essentials