After a wild, feline collection for 2015, then a glamorous and extravagant line for 2016, L’Oréal Paris has chosen magnetic and captivating beauty as this year’s theme with its "Merry Metals" collection. With its striking metallic shades, it’s a collection that’s sure to get revelers noticed this festive season.

Glowing skin

The base is bang on trend, subtly worked to bring out skin’s natural glow with the "Merry Metals Glam Droplets" liquid highlighter. This festive makeup essential takes the form of metallic drops that highlight and illuminate skin naturally, while also leaving a slightly shimmering finish.

For the final touch, the "Merry Metals" five-color highlighting palette features natural shades to iluminate or sculpt different parts of the face or cheeks.

Party eyes

Metallic shimmer comes in liquid formulations, with creamy and pigmented color for a mesmerizing and festive look. "Merry Metals Eye Paint" is a paint-on eye color in three dazzling shades, including gold and silver, nailing the magnetic effect of this holiday look.

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles.
The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

This year, the Thanksgiving weekend sales (Nov. 24-27) promised to be excellent. Good news, 45 % of Americans already started their Christmas shopping before the first of November. As many as 79 % of the retailers started offering discounts and promotions earlier than last year, and 17% of consumers said they did not want to (...)