Authorpreneurship: The Business of Creativity

The business of creativity is changing, not just in the formats in which ideas are presented internationally, but in how authors perceive themselves.

'Author' is the brand which can be overwhelming if there's just you.

Today a creator needs to be an 'Authorpreneur': an originator and an entrepreneur.Apart from creating words or images for specific audiences, this means learning the marketing, publicity, technological,legal and entrepreneurial skills to establish and maintain self employment in the business of ideas.

Even if a VERY small business. Just you.

Strategies are offered for beginners, mid-list and highly experienced creators needing to adapt to a fast-changing, digital, global industry. It's about sharing ideas so you can work effectively at what you most enjoy creating and providing ways to help sell your work for longer, in varied new formats and to larger audiences.Great ideas won't reach audiences unless the creators can stay in business and survive financially.