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The iBeacon is broadcast-only, but is only one component in the entire system. By reporting information to a supporting cloud-based service, you can use the iBeacon information for additional purposes. In response to a question about education apps for iBeacon, I mentioned an attendance tracker, which would be composed of iBeacons in a room plus a supporting service to record attendance.

If you have an app on the user's device that can detect that it has come within range of a beacon in the room, that app could report back to a supporting cloud service that it's owner has shown up for the session.