Beyonce's steamy bikini ad

In the Jonas Akerlund-directed video the star wears a series of sexy bikinis from the high street store's beachwear line.

The 31-year-old entertainer also previews her song 'Standing on the Sun' which plays throughout her performance in the promo.

"I can't deny your desire, feel like I'm on fire. When you touch me, I feel the flame they can never feel," she sings on the track, which was written by Sia and Greg Kurstin.

Beyoncé is also seen posing in a black tassel bikini that features side ties while she relaxes in the tropical beach destination. In another shot, she frolics in the sea with a group of backing dancers who are all wearing variations of blue and white tie dye swimwear. The singer also appears in a casual cotton dress sundress sat on a throne at night while her troop of dancers perform for her around the fire.

And then at 0:49 seconds, bam! Bey rises from the sand like a slow-mo phoenix, only to get back down and writhe around again.

Last night Beyoncé showed off her own incredible dance moves when she performed her new song Grown Woman live in Paris for the first time.

The stylish star wore a cute printed Kenzo ensemble to belt out the new track to the audience.

The Paris performance is part of for her Mrs. Carter World Tour which kicked off earlier this month.

Beyoncé confirmed her signing with H&M in March this year where she discussed the concept behind her new campaign as "the four elements".

The superstar was tapped by the label to help design the looks in the Spring/Summer 13 collection as well as model the pieces in the print and television commercials.