The weekend's big question, however, is just how poorly Sony Pictures' "How Do You Know" will do. The costly adult comedy, directed by James L. Brooks and starring Reese Witherspoon, Owen Wilson, Paul Rudd and Jack Nicholson, is generating very soft interest and will likely open to only about $10 million.

The weekend's big question, however, is just how poorly Sony Pictures' "How Do You Know" will do. The costly adult comedy, directed by James L. Brooks and starring Reese Witherspoon, Owen Wilson, Paul Rudd and Jack Nicholson, is generating very soft interest and will likely open to only about $10 million.