The role of the Marketing Managers in the affirmation of Brand Parque das Nações - Lisbon

Today, the globalization , alongside the increase in urban population , brought not only a major role as the territories assigned to them autonomy and increased responsibilities , and induced the necessary conditions for the ascendancy of new strategic territories ( Ahmed , 2008) and thus , cities , regions, or as regards Kotler - places ( places) - assumed tremendous importance in the functioning of economies and people's lives , because it is in them that we live and that is where we seek the answer to our needs .Increasingly corseted time, where development , competitiveness and growth prevail in this perspective , a society and the need on the part of the territories , in particular their managers to take steps to create visible / sustainable competitive advantage emerges , capable of competing territories each other and generate sustainable economic and dynamism.Becomes urgent , create infrastructure , tourism resources , equipment ,host culture, citizenship, localism , inclusion , accessibility , allowing the creation of a separate , unique and distinguishable identity of others as well, to unify the territory in social , economic and operative terms of opportunities .In this sense , the theme of this paper is intended to help analyze how the Parque das Nações, a parish comprised a territory created from scratch , with proper , modern valances , will engage and integrate new districts, urban and antagonistic social matrix , with distinct realities but under the administrative reorganization of Lisbon , are now one parish .