Emirates NBD a leading bank in the region, announced today that it will once again serve as the official sponsor of the Group 1 Al Quoz Sprint, one of the impressive roster of nine races at the upcoming Dubai World Cup. This is the fourth year in succession that Emirates NBD is sponsoring the well-known sprint. Held at 1,000m on the turf, the Group 1 Al Quoz Sprint challenges the best sprinters for supremacy and offers prize money of US$1 million.

This year, Emirates NBD has also taken its support of the passion for racing platform to another level by promoting the event creatively on its social media networks, through an innovative social media campaign. The interactive campaign taking place both pre- and during the richest horse race in the world, has been designed to engage with the public via a series of competitions that will run on Emirates NBD’s social media platforms and offer winners tickets to the event. https://www.facebook.com/EmiratesNBD

Facebook users were engaged with a “Spot the Bridge” contest where they have to guess the number of days remaining for the Dubai World Cup, on an Emirates NBD countdown billboard on Sheikh Zayed Road. With Fashion one of the major highlights of the event, Emirates NBD has also taken the imaginative campaign into the grandstand at Dubai World Cup. Instagram users who post pictures from Emirates NBD photobooth stationed at grandstand gate C with the hashtag #ENBDBestHat, stand a chance to win the latest Samsung SMART Camera with a built in Wi-Fi.

“Horse racing is more than a pastime in the UAE; it is a national sport that has grown in tandem with the country, and we at Emirates NBD, are very proud to share this national passion,” said Rick Pudner, Group Chief Executive Officer, Emirates NBD. “Dubai World Cup has established itself as the ultimate racing event, and has set high benchmarks in this competitive sport. As a major financial services provider in the UAE, we are committed to supporting events of such high calibre that also go a long way towards the overall development of the country in the sports arena.”

Frank Gabriel, Chief Executive Office of the Dubai Racing Club said: “Dubai World Cup has emerged as a major event in the global sporting calendar, and is keenly awaited every year by the global racing fraternity. The nine Dubai World Cup races attract some of the greatest competitors and top horsemen to Dubai for this test of champions. We are happy to once again join hands with Emirates NBD, which has shown great commitment in making the Dubai World Cup a grand success. We look forward to a wonderful team effort for the success of this year’s event.”

Like last year, Emirates NBD will also be offering race goers the opportunity to win great prizes by having their photograph taken during the event. Roaming photographers will be capturing race goers in all their finery and posting the images on the Emirates NBD Facebook page https://www.facebook.com/EmiratesNBD. To enter the competition, participants must simply “Like” their photograph on the page for a chance to win a weekend stay at Bab Al Shams Desert Resort & Spa.

Emirates NBD is closely involved with many major international sporting events including, the Omega Dubai Desert Classic Golf tournament, the FINA World Swimming Championships, the Al Habtoor Tennis championship and the Arabian Horse Racing Day in the UK, to name a few.