What Makes a Good Leader?

Back in August, the Global Leadership Summit came to the Allen County Memorial Coliseum in Fort Wayne. The Summit brought our community together for two days of leadership training, inspiration and networking.

Ambassador Enterprises sponsored the Global Leadership Summit in 2018. AE is a for-profit equity firm that invests in businesses and nonprofit organizations. They have a passion for cultivating personal and professional growth, as well as transforming the community and its leaders.

Since they were a sponsor this year, Ambassador Enterprises wanted a booth that went beyond the norm. So, they enlisted OLG’s help to create an experiential, inviting and interactive booth space.

We left behind the traditional booth setup in exchange for an open space that encouraged movement and interaction. Bar tables, living-room style furniture and a phone charging station invited people to come in, have a seat and fire up a conversation.

From the backdrop, to the print pieces, to the decor, we planned out every detail of this booth to create an on-brand, eye-catching space.

Most importantly, the goal of this booth wasn’t just to get to know Ambassador Enterprises. It gave audiences a greater question to reflect on.

What makes a great leader, and how can you become one?

This poll wasn’t just a pen-on-paper kinda deal—we designed the poll as a large, graphic backdrop. Then, people placed a colorful sticker on the wall to cast their vote for their favorite leadership quality. This simple, interactive activity created an opportunity for AE staff to chat about the leadership education they offer.

One of our favorite parts of the booth was the set of five floor graphics because they led your eye straight to the backdrop and tied the whole space together.

Above all, we had fun putting together this nontraditional, interactive booth for Ambassador Enterprises, and thank them for their support in bringing thought-provoking leadership conversations to Fort Wayne!