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8/29/2011 1:19PM

Can You Build a Better Paper Clip?

Many people are surprised to learn that most paper clips used in the U.S. are manufactured domestically. Now one maker hopes Americans will embrace a new model that costs far more. James Hagerty explains on Lunch Break.

This transcript has been automatically generated and may not be 100% accurate.

the ... with the end the day ladies these things he can really see their pay per lead to deep in the standard old certain why Aerie that save for a long time but now a new company is trying to arrest them up a bit ... and I'm joined by ads in Haggerty from the ... Wall Street Journal that I was about this new paper clip ... that many of us may be at using around the office that he had a ton of other things yet now it's broken it ... until someone else picks of the red ... yet how much it's obvious the year ... ended with ... a nice nice ... which is just easier even your fingertip ... it is very powerful ... and colorful it also costs more than sixteen times as much in the regular typical ... and so why did they think that people well paid more money for something that maybe they don't ... know it and doing the dying of people unhappy with the paper but rather than the word ... is that I did it can even think about it ... I'm and I don't think that the economy making this clip Iveco ... probably does expect enormous sales lending binges trying this out ... an inventor from Britain came up with the idea and institutions ... and they said no why not ... why not try something new it's interesting how the paper clip ... is plan B I ... items manufactured can clearly domestically at that rate that was interesting part of your article ... purely domestically but ... the domestic producers are two main ones that ... control most of the market and that so ... mainly because we put huge import tariffs on Chinese paper clips ... as for the Standard Steel ... where clips like this ... for the plastic coated ones ... I've ... those are not subject import tariffs and the Chinese are dominant in this area ... and they've come up with all kinds of ... variations is one the ship like it will put ... a package of one ship like Arch or musical notes on taxes ... that is a small part of a market most people use by the plain old that ... all steel typical ... so when we look at it when you dish out of that paper clips it has taken a flat or I we ended at a height to having people come in to try to doubt that the standard paper but how they've done in terms of the elven and their business ... it's a pretty small part in a market that it's a novelty item that they they find work while importing ... an evening paper but fear tightening that here where those I manufactured ... for now to be manufactured ... in Portugal and partly in Singapore ... and they're ... right into the country by Atco which has plants overseas ... Actos is it to an end which in America he says it will manufacture this new clear in the US if sales ... prove sufficient ... and so I we you was something about that encrypted different to what feel that that that that hold the paper's better you've been testing it out what it what it what did the consumer to know about this that they're gonna pay more for it ... well as products get bright colors ... I'm a know is when you click it again and ... then decide what really is that that ... it's a lot stronger you will hold about thirty pieces of paper Trichet may be ... fifteen to twenty four regular papercraft ... and is less likely to fall off ... I'm ... so it's a little bit like a staple it to be taken up again ... can get those two holes at that big amount that ... they were never an ... answer at the end thank the much for bringing us that ... we appreciate the purse wallet for the new paper that's the maybe we'll try