The Lubrizol Corporation has opened a new Innovation Center in Singapore, the latest addition to Lubrizol's growing presence in Asia.

"With some of the fastest growing economies today centered in Asia, Lubrizol is proud to have taken yet another step forward in our commitment to this region," said Robert Graf, corporate vice president, research and development. "As an organization, we take great pride in setting the benchmark for the product innovation and technical capabilities that our global customers have come to expect from Lubrizol. The opening of our new Innovation Centre here in Singapore is a testament to our belief in Asia's growth potential and our commitment to extend our innovations and technical expertise to our customers here in Asia."

The new Innovation Center is home to application development and technical service for the Personal Care, Home Care and Performance Coatings businesses in Asia. Personal and Home Care technical support covers the areas of skin care, hair care, bath and shower, as well as home care applications. The Performance Coatings business will use the Innovation Center to build technology development and predictive application testing capabilities in the region for a host of application areas that include metal, wood, composites, masonry, paper, textiles and packaging.