We are seeing a rising wave of change as we transition from our current metrics systems to a second generation.

Since cofounding EKOS 20 years ago, I have worked with great companies including Alaska Airlines, Boeing, Coca Cola and REI on helping to develop their first and early Sustainability Reports. The first generation of sustainability metrics was provided mostly by voluntary self-reported data designed primarily for Wall Street Socially Responsible Investors, employees and stakeholders. Now, a second generation of more rigorously defined metrics is being developed by both government-related and non-governmental organizations.

How can we transition our companies towards a disclosure landscape that is less confusing, more consistent, and more empowering?

Cynthia Figge is a forerunner and thought leader in the corporate sustainability movement who co-founded EKOS International in 1996, one of the first consultancies integrating sustainability and corporate strategy. Cynthia is COO and Cofounder of CSRHub. Cynthia has worked with major organizations including BNSF, Boeing, Coca-Cola, Dow Jones, and REI to help craft sustainability strategy integrated with business. She was an Officer of LIN Broadcasting/McCaw Cellular leading new services development, and started a new “Greenfield” mill with Weyerhaeuser. She serves as Advisor to media and technology companies, and served as President of the Board of Sustainable Seattle. Cynthia has an MBA from Harvard Business School. Cynthia is based in the Seattle area.

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