Good grief, that's awesome!! What chain of grocery store is that?? And how did they come to the very smart conclusion that knitting is a hugely popular hobby they could capitalize on? That's brilliant! I bet they'll get a lot of sales because of that decision! Congratulations for living near such a wise and brave grocery store!!!

Better that most craft store chains... I want my local Safeway to have a section like this.. Although I am old enough to remember when my local grocery store used to carry red heart yuck. That hasn't happened for years, for the better I think..

Okay, yet another to add to the LONG list of reasons why I want to live in Iceland. Between that and the hot baths, I would permanently smell of wet wool while losing weight rapidly because who needs food when you can get such stunning yarn at the grocery store?

This is even better than the first time I saw slot machines in the bathroom at a Safeway in Reno! Also, if I was tempted to buy yarn with my grocery money, I would totally lose weight. We should petition the Surgeon General.

We never actually made it to Kringlan while we were there. The only grocery store we hit was the Bonus on Laugavegi, and they were a bit small for a yarn section. Though maybe there was a corner in the walk-in refrigerator case that we missed.

It was between a trip to Australia this spring or your knitting tour to Iceland, Franklin. And as much as I love Australia and my in-laws... I am having buyer's remorse right now! Even after attending my first Rhinebeck this weekend, I am seriously jealous.

To prepare for a blizzard in the US, we go to the grocyer to buy milk, eggs and bread. To prepare for a blizzard in Iceland, they go buy milk, eggs, bread, and enough yarn for a sweater. I'm ok with that.

Are you sure you didn't die and are just blogging from the knitter's section of heaven? If you see Elizabeth Zimmermann at your local coffee house you may need to re-check which side of the veil you are on...

Oh MY! I *must* convince my family that Iceland is *the* place to vacation. I'm just dumbstruck by those pictures and your incredible luck in being there to take them. I've always thought the local grocery is a great place to check out when you're in a foreign country, and you've cemented that idea more than it ever was!

I agree with the OMFG. I used to always peruse the magazine rack for fiber therapy as my reward for having to shop for groceries (okay, I still do.) But if I had to check out the yarn rack there, I would be happy to go to grocery shopping every day! So happy you are having a good time and telling us all about it.

This would drive me nuts; I'd never get home from the grocery. And, shannonstoney, your Kroger probably isn't interested--ask me how I know! Shoot, even WallyWorld has cut back on the yarns they carry. So I've pretty much stopped going to WalMart....Lucky for me, there are two good yarn shops within an hour's drive of the house. Verification word: noper.

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