KOREA: a country where tradition and rapid modernization meet in a dynamic dichotomy full of seemingly incongruous, yet somehow germane ethnic charms. It is these very elements that truly set Korea apart from its Asian colleagues as a bombastically inclined but strangely endearing little country.

This book is a collection of articles from the "Ask a Korean Dude" column Seoul Selection's monthly travel and culture magazine, SEOUL, ran to answer questions posed by readers regarding aspects of Korean society and culture. Fielding the questions with sincerity and a dash of humor, the "Korean Dude"—frequently making use of his own endearing personal experiences—turned cultural quirks into cultural understanding, providing insight into the workings of Korean culture.

This book is a tool with which you, the foreigner, may come to not only understand the distinctly curious aspects of Korea, but also appreciate the deeply running veins of traditional and modern culture interlaced into this complex—but actually rather simple—society.