Photographed by Mikael Jansson, Kate looks very much the part of a working mom, but rather than posing with her two boys, she used brother Oliver Hudson's sons instead.

How cute is Wilder stirring that bowl full of batter?

When asked about the campaign, Kate gushed about the ideals the brand is trying to promote, saying:

"It’s a little bit about how I live and a lot about how women live every day. As working moms, we’re all just figuring it out as we go, right? But if I were to offer my advice, I’d say, Try to be present. When you’re at your job, be 100 percent committed to it and do the very best you can. And when you go home at night, leave all the work behind and show up completely for your family. That’s the best part of your day, so really be there."