White House calls NRA 'repugnant,' 'cowardly' for invoking president's children in ad

The White House is hitting back at the National Rifle Association for its web video, which refers to President Obama's children.

"Most Americans agree that a president's children should not be used as pawns in a political fight," White House Press Secretary Jay Carney said in a statement. "But to go so far as to make the safety of the president's children the subject of an attack ad is repugnant and cowardly."

Here's the transcript of the NRA's ad:

"Are the president’s kids more important than yours? Then why is he skeptical about putting armed security in our schools when his kids are protected by armed guards at their school? Mr. Obama demands the wealthy pay their fair share of taxes. But he’s just another elitist hypocrite when it comes to a fair share of security. Protection for their kids. And gun-free zones for ours.”