Embrace the World Cup spirit in Style!

After years of preparation, controversial decision making and a whole load of excitement generated across all seven continents, the 2014 World Cup is finally here! Now for those of you who aren't the greatest football fans, you'll be surprised to hear that the world of fashion has been embracing their inner sporting fanatic too...Brazilian supermodels, Alessandra Ambrosio, Isabelli Fontana, Raquel Zimmerman and Adriana Lima have posed for the June 2014 issue of Vogue wearing specially designed Stella McCartney designs whereas Giselle Bundchen has posed alongside footballs, adorned with her native Brazilian colours. It's not only the models who have embraced the football spirit, with singers Shakira, Jennifer Lopez and Claudia Leitte offering their vocal talents to the official soundtrack of the competition, adding their own signature style to Brazil. Jennifer Lopez took to the stage at the opening ceremony, wearing a show girl outfit by Lebanese designer Charbel Zoe which completely stole the show, adding that speical sparkle to get things going, while Shakira has notched up an impressive Vevo certificate, by scoring over 100,000,000 views on YouTube for her 'Dare La La La' World Cup anthem. Girl power or what?As households worldwide hang up patriotic flags from their windows, the high street has also been swept into the World Cup buzz. From the official England football kit sold in JD Sports and Sports Direct amongst others, to Fred Perry's personalised shirts and Primark's extensive display of official merchandise; everyone seems to be going all out in the name of football. New Look have launched a wonderful swim wear collection bearing the Brazilian colours to set your summer holidays on fire, with kaftans and accessories to compliment your overall look. While H&M, Topshop and Bershka have based their summer style on classic Brazilian staples, like pretty cotton dresses to keep cool in the heat and teeny tiny shorts decorated with studs and lace designs.

One of my favourite Brazilian fashion labels, Hipanema will most defiantly get you into the football spirit with their creative and bright bracelets. From catchy beaded logos to embellished string friendship bands, these accessories are great arm candy and will look perfect with a hot little black dress or for causally lounging about on the beach. The truth of the matter is, the World Cup is everywhere; it is inescapable. So, for the next month we should embrace and celebrate the power of football... with a little fashion thrown in for good measure!