09:30 - 10:30Tour around the Zeppelin Museum.A guided trip, visiting the main halls and exhibitions.

10:30 - 11:00 Opening of the session. Welcome speeches.Andreas Brand, Mayor of the City of Friedrichshafen in GermanyDr. Claudia Emmert, Director of the Zeppelin Museum Friedrichshafenin GermanyYanina Dubeykovskaya, General Director of the WCF summit in Davos, Switzerland

11:00 - 12:30Zeppelin Cases.Leading experts from the field of Science, Business and Communication will share their vision on the historical role of the Zeppelin and the 1937-crash's impact on the development of the industry.Interactive discussion with the audience:Can the Zeppelin's story be retold? Can a new brand and a new strategy revive these beautiful airships and bring them back to active use?

15:30 - 16:45Flight technology.A session about the dynamics, the secrets and the evolution of flights.- Aeronautics.- Unmanned aircraft development: a single invention's super-effect.- Ecosystem Drones.- Aircraft of the future.

16:45 - 17:45Communication strategies for technological breakthrough.Talks by Business Development and Communication Representatives of technology companies with remarkable marketing ideas and successful communication strategies.