The Importance of Visual Literacy

How is visual literacy beneficial to children?

According to development theory and research, children must master visual skills before they can even begin to develop verbal skills--some theorists even argue that visual skills are a necessary foundation for later speech and reading skills. A child looks at the world and is forced to identify objects and make sense of what he or she sees. Mommy and Daddy's faces become distinct objects, children learn to distinguish things that are other than themselves and to recognize unique characteristics that allow them to identify objects. Being able to identify and understand these kinds of symbols directly relates to childrens' later development of the ability to understand and interpret verbal symbols and cues through speaking and reading.

Visual literacy allows a deeper interaction with texts of all kinds and introduces the process of analytical thinking about representation and meaning.

There is evidence that, even for older children, examining and understanding how art and text interact may allow readers to "visualize" while they read--a key to proficiency in and enjoyment of reading.

By teaching "educated perception" of artwork (for instance, how certain techniques elicit specific emotions or effects) you can teach children how to be more skeptical and informed viewers of all visual media, including advertising.