4 Tactics to Drive Incremental Local SEO Performance

Even the most well-optimized local SEO campaigns can be enhanced to deliver more incremental results. The last thing brands that have built successful local SEO programs should do is rest on their laurels while competitors catch up. Instead, they should consider further defining tactics and strategies.

Before further strategies are engaged, brands should ensure they’ve effectively covered all the basic blocking and tackling for local SEO. After ensuring a solid foundation is in place, it’s time to explore additional opportunities and enhance the program to further improve results. Brands ready to do so should consider these four tactics.

1. Google+ Verification & Optimization

Merge a location’s Google+ Business with its Google+ Local page.

This process enables the most comprehensive ongoing optimization to be performed for the location, while maximizing social visibility through one critically important Google listing.

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