BUSINESS SPOTLIGHT

Vnsteel Thang Long solidifies position in steel market

Investment and expansion bolstering steel maker's presence in the market.

by Huong Lan

Founded in July 2010, the Vnsteel Thang Long Steel JSC (Vnsteel Thang Long), a member of the Vietnam Steel Corporation (Vnsteel), is known for its two leading brands: “Ton Thang Long” “and “Ton Viet - Italy”, both of which are increasingly affirming their market positions.

The company invested in expanding its production scale last year, upgrading its color production line to 60 meters per minute to reach output of colored steel of 70,000 tons per year and output of zinc-plated steel of 100,000 tons per year. The expansion contributes to the supply of high-quality products in the market.

Vnsteel Thang Long has determined that technology is a key factor in productivity and production costs and also creates stable quality and product variety. In recent years, therefore, the company has constantly invested in and innovated technology to supply environmentally-friendly products of the best quality while at the same time improving the workplace and the health of its workers.

The company has integrated the ISO 9001:2008 quality management system, the ISO 14001:2005 environmental management system, and the ISO 50001:2011 energy management system, on the principle of “Quality - Innovation - Pioneering Capacity”.

In particular, in order to help customers identify the brand and develop the company in a modern and sustainable manner, since its establishment, Vnsteel Thang Long has built and deployed a brand identity strategy for “Ton Thang Long” and “Ton Viet - Italy” steel. This is in line with the general development orientation of Vnsteel and the specific development orientation of Vnsteel Thang Long for the years to come.

Vnsteel Thang Long’s sales have grown six-fold since its first phase after establishment and the company is gradually increasing both sales and profit, ensuring jobs and incomes for its employees.

It also pays attention to its responsibilities towards society and the environment. Activities the company has launched include blood donations, supporting people in the central region hit by floods, contributing to fund raising for the Vietnam Association for Victims of Agent Orange/Dioxin and child protection funds, and providing assistance at Tet (the lunar new year) to children with disabilities.

At the same time, Vnsteel Thang Long has also promoted environmental protection, hygiene, and the proper treatment of hazardous waste. In addition to the regulations issued by the government and the Ministry of Natural Resources and Environment, Vnsteel Thang Long has also deployed an Action Plan to cut emissions into the environment and invested in a waste treatment system to minimize long-term environmental risks.

The company also applies energy-saving and environmentally-friendly solutions, such as installing advanced equipment, reducing energy consumption, and using equipment of suitable capacity. It is always focused on technology, which is key to minimizing any negative impacts on the environment.

Vnsteel Thang Long has received a host of prestigious awards and titles, including Vietnam Value 2016, 2017 Enterprise for Workers, 2016 Vietnamese Excellent Brand, 59th place in the Top 500 Best Prospect, Sustainable Business 2016, Environment Brand, Friendly Green Plant, and Top 500 Vietnam Prosperous Enterprises 2017 (BP500).

In 2016 and 2017 it was voted one of the Top 100 Sustainable Enterprises by the Vietnam Chamber of Commerce and Industry, and in April this year received a National Quality Product Award from the government.