T-Mobile Hits AT&T with Lawsuit Over Aio's Use of Magenta

of course they should sue...

Att is trying to create a new brand so people wont know its ATT and they using the color magenta in an attempt to get customers to associate their crappy prepaid brand with with T-Mobile. You cant post pics here or I would but I just went to AIO and cut a color swatch from their homepage and then sent it to everybody in this room (techies). Then I asked em what company is that from? Everyone said T-mobile, cuz they dont have Pantone calibrated monitors and that professional printing color sample board in front of them to know its 3 shades darker. Of course T-mobile should sue, and besides ATT is an awful company.

No, T-Mobile should not sue. Aio's logo doesn't even look like T-Mobile's. No one could actually confuse their logo for T-Mobile's, aside from a shade of magenta that isn't the same either. This is absurd.

There are few things more subjective than people's individual perception of color, and not all people can tell the difference between various shades of colors, some people are more sensitive to seeing shades of color than others. I'd say the color is similar enough that some people might not be able to see the difference, if I was in charge of T-Mobile I would sue.

T Bone said:not all people can tell the difference between various shades of colors, some people are more sensitive to seeing shades of color than others. I'd say the color is similar enough that some people might not be able to see the difference.

The color isn't my complaint. Despite the color, you can't mistake Aio's logo for T-Mobile. This whole thing about color is silly. If the logos were similar in design AND color, where someone could actually confuse the two, then I could see the reasoning behind them suing. But, that's just my opinion.

The colors look very similar, and as I noted before, there are few things in the world more subjective than people's perception of color, and their ability to be able to perceive differences between various shades. Show 500 people two very similar colors and ask them if there is a difference between them and you'll get wildly divergent opinions. If you doubt this, go to a paint store and see if you can tell the difference between the 50 different shades of white, or tell a difference between the 75 different shades of red.

Not everyone sees colors the same way, to many people, the Aio logo and the T-Mobile are close enough in color that they will have hard time telling them apart. And that is good enough to be able to make a case for ...(continues)

Verizon is red, Sprint is yellow....at&t is orange and blue, T-Mobile is purple...I've never seen Sprint using red.....but if Verizon has a trademark on red and Sprint starts using red, then yes Verizon should sue.

T Mobile has trademaked their shade of magenta, and Tiffiny has trademark a shade of blue. But neither has a trademark on the whole color wheel. Google and read up on how T-Mobile in europe has caused a defication storm over magenta. I guess next thing they're going to force the town of Magenta in Italy to change its name. Even though its older then Germany.

Trademarks are very limited by nature, it doesn't mean that no one can ever use the color for any purpose whatever, it just means that no other wireless company can use the same, or a similar, color in their logo.