You can now request access to the new App Store Connect API to automate tasks on App Store Connect. This REST API for internal development, testing, and reporting purposes within your team, lets you customize key parts of your internal workflow.

On November 12, 2018, a new certificate for server-based Game Center Player ID verification will be available via the publicKeyUrl property of generateIdentityVerificationSignature, and the previous certificate will expire.

Make sure your app always retrieves and uses the current publicKeyUrl value so it automatically uses the new certificate. If your app caches the certificate or hardcodes the certificate URL, it will require an update.

Make sure your apps and games take advantage of the new iPad Pro to deliver faster, more responsive experiences like never before. The new all-screen design goes from edge to edge. Face ID works seamlessly in portrait or landscape. The new A12X Bionic chip outperforms the vast majority of portable PCs, runs pro apps, and enables stunning augmented reality experiences. And with support for accessories like the second-generation Apple Pencil and Smart Keyboard Folio, iPad Pro represents the biggest change to iPad ever.

macOS Mojave is here. Give Mac users even more confidence in your software distributed outside the Mac App Store by submitting it to Apple to be notarized. When users on macOS Mojave first open a notarized app, installer package, or disk image, they’ll see a more streamlined Gatekeeper dialog and have confidence that it is not known malware.

Download Xcode 10 and submit your software today. In an upcoming release of macOS, Gatekeeper will require Developer ID–signed software to be notarized by Apple.

MapKit JS lets you add Apple Maps to webpages, complete with annotations, overlays, and interfaces to services such as search and directions. And now, you can track your website’s use of Apple Maps services with the new MapKit JS Dashboard. Monitor map initializations and service requests in real-time, or see up to a year of activity by day, week, month, or year.

App bundles make it easy for customers to buy up to 10 of your apps in a single purchase. And now, you can create app bundles for Mac apps or free apps that offer an auto-renewable subscription to access all apps in the bundle. Learn how to set up app bundles and effectively market them on your App Store product page.

Now it’s even easier to get valuable feedback on your app before releasing it on the App Store for iPhone, iPad, and Apple TV. Simply enable a public link for your app in App Store Connect that leads to an invitation to test in TestFlight. Share the link to let anyone discover the beta version of your app.

You can now submit apps that take advantage of the powerful new capabilities in the next release of iOS, watchOS, and tvOS. Build your apps using Xcode 10 GM seed, test with the latest releases of iOS 12, watchOS 5, and tvOS 12, and submit them for review.

Starting March 2019, all new apps and app updates for iPhone, including universal apps, will need to be built with the iOS 12 SDK and support iPhone XS Max. All new apps and app updates for Apple Watch will need to be built with the watchOS 5 SDK and support Apple Watch Series 4.

The reimagined Mac App Store will soon be arriving with macOS Mojave. Organized around the specific things customers love to do on Mac, along with insightful stories, curated collections, and videos, the Mac App Store on macOS Mojave beautifully showcases your apps and makes them even easier to find. You also have more opportunities to display your content with subtitles, up to 10 screenshots, and up to three app previews per localization. Download Xcode 10 GM seed, build your apps for macOS Mojave, test, and submit for review.

iPhone XS, iPhone XS Max, and iPhone XR feature a trio of all-screen displays paired with A12 Bionic and the next-generation Neural Engine. A12 Bionic is the smartest and most powerful chip ever in a smartphone, and is designed for performance in mind with Core ML, ARKit, Metal, and more. And now Face ID works even faster than before to securely and privately unlock, authenticate, and pay.

Bring incredible experiences to the wrist with the expanded display and performance enhancements of Apple Watch Series 4. Show more content at a glance, and display more information in full color with vivid detail using new complication types on the Infograph and Infograph Modular face. And with watchOS 5, you can take advantage of interactive notifications, access to the Siri watch face, audio controls, and more.

Auto-renewable subscriptions give users access to content or services within an app on an ongoing basis. The developers behind Elevate, Dropbox, Calm, and Bumble share how they create great customer experiences by continuing to provide value throughout the entire subscription lifecycle.

Starting today, the pricing for apps and in-app purchases in the Republic of Korea will change from U.S. Dollars to Korean Republic Won (KRW). While your proceeds from sales in the Republic of Korea will also change to KRW, you will continue to be paid in the currency you selected for your bank in App Store Connect.

As a reminder, in June the App Store Review Guidelines were updated to require a privacy policy for all new apps and app updates as part of the app review process. Starting October 3, 2018, App Store Connect will require a privacy policy for all new apps and app updates before they can be submitted for distribution on the App Store. In addition, your app’s privacy policy link or text will only be editable when you submit a new version of your app.

Your app promotion on the App Store can now reach people in 13 countries across North America, Europe, and Asia Pacific. Discover this efficient and easy way to help people find your app at the top of relevant search results on the App Store.

You can now create campaigns for apps on the App Store in France, Germany, Italy, Spain, Japan, and South Korea. Search Ads is an efficient and easy way to help people discover your app at the top of relevant search results on the App Store.

It’s never been easier to design apps for Mac and Apple Watch. The Human Interface Guidelines now include a full set of essential AppKit UI elements for designing Mac apps in Sketch or Photoshop, as well as dozens of new UI elements for watchOS apps, watch face templates for designing complications, a color guide, and new text styles.

Take advantage of transcripts to quickly discover and share information presented in WWDC18 videos. You can search by keyword, see all instances where the keyword is mentioned in the video, go straight to the time it was mentioned, and even share a link to that specific time.

For app developers and their teams, iTunes Connect is now called App Store Connect. And with the new App Store Connect app, it’s even easier to manage your apps, view trends, respond to reviews, and reply to active Resolution Center issues, all on your iOS device. You can also receive push notifications for changes in your app status and new customer reviews.

Download the Xcode 10 beta, which includes the SDKs for iOS 12, watchOS 5, tvOS 12, and macOS Mojave. With powerful advancements in Apple software and tools, you can build your most interactive, intelligent, and engaging experiences yet.

With Core ML 2, you can process models faster than ever, make them smaller, and much more. And now, you can easily build and train models using the new Create ML framework, with no machine learning expertise required.

iOS is the biggest AR platform in the world, and now you can create even more incredible experiences with ARKit 2. Multiple users can use their iOS device to simultaneously view AR experiences or play multiplayer games, as bystanders spectate. AR experiences can be saved and resumed at a later time in the same state. And you can incorporate real-world objects into your AR experiences, giving your users greater immersive opportunities.

Siri can now intelligently pair users’ daily routines with your apps to suggest convenient shortcuts right when they’re needed. Use the Shortcuts API to help users quickly accomplish tasks related to your app, directly from the lock screen, in Spotlight, or from the Siri watch face.

The reimagined Mac App Store arrives with a new look and new editorial content that inspires and informs. Organized around the specific things customers love to do on Mac, along with insightful stories, curated collections, and videos, the Mac App Store on macOS Mojave beautifully showcases your apps and makes them even easier to find.

The App Store Review Guidelines have been updated. We review all apps submitted to the App Store in an effort to determine whether they are reliable, perform as expected, and are free of offensive material. As you plan and develop your app, make sure to use these updated guidelines.

Search Ads provides an efficient and easy way to promote your app at the top of App Store search results. Now you can create more ad variations using all of the screenshots and app previews from your App Store product page.

iOS 11 delivers innovative features and the redesigned App Store to hundreds of millions of customers around the world. Your apps can deliver more intelligent, unified, and immersive experiences with Core ML, ARKit, new camera APIs, new SiriKit domains, Apple Music integration, drag and drop for iPad, and more. Starting July 2018, all iOS app updates submitted to the App Store must be built with the iOS 11 SDK and must support the Super Retina display of iPhone X.

Customers can provide ratings and reviews on the App Store to give feedback on their user experience and help others decide which apps to try. Tinybop, Zynga, Hopscotch, Tone It Up, 1 Second Everyday, and Pocket share how having a direct dialogue with customers on the App Store helps them improve their apps’ discoverability, encourage downloads, and build rapport with users.

With the recent release of macOS High Sierra 10.13.4, the first time users launch an app that does not support 64-bit they will see an alert that the app is not optimized for their Mac.

As a reminder, new apps submitted to the Mac App Store must support 64-bit, and starting June 2018, app updates and existing apps must support 64-bit. If you distribute your apps outside the Mac App Store, we highly recommend distributing 64-bit binaries to make sure your users can continue to run your apps on future versions of macOS.

The European Union’s upcoming General Data Protection Regulation (GDPR) may impact the way you currently let your users manage their data. Learn how to provide ways for your users to manage their data stored in iCloud, including the ability to temporarily deactivate or restrict access, delete, or get a copy of their data.

The ClassKit framework, coming in Xcode 9.4, works with a powerful new iPad app called Schoolwork that helps teachers and students keep track of assignments and progress. With ClassKit, you can help teachers easily discover specific learning activities in your app, take students directly to the right activity with a single tap, and securely and privately share progress data to help teachers personalize instruction.

With iOS 11 there are even more elements of the product page that help to drive discoverability and downloads. The people behind Concepts, Grokker, TypeShift, War Dragons, and codeSpark Academy share how they use each metadata element on the App Store product page to encourage users to download their apps.

iOS 11 has brought innovative features and the redesigned App Store to hundreds of millions of customers around the world. Your apps can deliver more intelligent, unified, and immersive experiences with Core ML, ARKit, new camera APIs, new SiriKit domains, Apple Music integration, drag and drop for iPad, and more.

Starting April 2018, all new iOS apps submitted to the App Store must be built with the iOS 11 SDK, included in Xcode 9 or later. All new apps for iPhone, including universal apps, must support the Super Retina display of iPhone X.

You can now use Transporter, Apple’s command-line delivery tool, to upload app previews to iTunes Connect. Transporter integrates with your content management system to deliver your app metadata in bulk using XML, which is especially useful for adding and managing multiple localizations. For details on using Transporter to upload app previews, see the App Metadata Specification.

The last macOS release to support 32-bit apps without compromise is macOS High Sierra. Make sure future releases of your app are 64-bit compatible by using new diagnostic tools in Xcode 9.3 beta and testing on macOS 10.13.4 beta. This version of Xcode also builds 64-bit apps by default.

Starting January 31, new apps submitted to the Mac App Store must support 64-bit, and Mac app updates and existing apps must support 64-bit starting June 2018. If you distribute your apps outside the Mac App Store, we highly recommend distributing 64-bit binaries to make sure your users can continue to run your apps on future versions of macOS. Build and submit your apps using Xcode 9.2.

iOS 11 is the biggest AR platform in the world, allowing you to create unparalleled augmented reality experiences for hundreds of millions of iOS users. Now you can build even more immersive experiences by taking advantage of the latest features of ARKit, available in iOS 11.3 beta. With improved scene understanding, your app can see and place virtual objects on vertical surfaces, and more accurately map irregularly shaped surfaces. Real world images, such as signs, posters, and artwork can be integrated into the AR experience, so your app can fill a museum with interactive content or bring a movie poster to life. And now, the pass-through camera view of the real world is higher resolution and supports auto-focus for a sharper view in more situations.

The latest version of Swift Playgrounds includes new features to make it easier to discover even more content. Now you can subscribe to playgrounds from your favorite third-party creators, then browse and download their content directly within Swift Playgrounds. You’ll automatically see new and updated playgrounds in your subscriptions, a content gallery that shows all playgrounds in a single view, new robots, and much more.

We’re pleased to announce that Apple Developer Program membership is now available at no cost for eligible organizations. Nonprofit organizations, accredited educational institutions, and government entities based in the United States that will distribute only free apps on the App Store can request to have their annual membership fee waived.

The App Store Review Guidelines have been updated. We review all apps submitted to the App Store in an effort to determine whether they are reliable, perform as expected, and are free of offensive material. As you plan and develop your app, make sure to use these updated guidelines.

As a reminder, new apps and app updates will not be accepted December 23 to 27 (Pacific Time), so any releases should be submitted, approved, and scheduled in advance. Other iTunes Connect and developer account features will remain available.

You can now make your new apps available for pre-order on the App Store on all Apple platforms. Customers can see your product page and order your app before it’s released for download. Once your app is released, customers will be notified and it will automatically download to their device. Let your customers know your app is coming by using the pre-order badges in your marketing materials.

You can now offer new customers a discounted introductory price for your auto-renewable subscriptions on the App Store. Visit your in-app purchase page in iTunes Connect to configure introductory pricing and use new API additions in iOS 11.2 to localize and display introductory pricing details to your users.

Congratulations to the developers featured in the App Store Best of 2017. This showcase honors our favorite apps and games on the App Store, and celebrates the amazing experiences that developers have created for macOS, iOS, watchOS, and tvOS.

Search Ads Basic is a new cost-per-install offering, ideal if you have limited time or expertise to promote your app. Put your app at the top of relevant search results on the App Store in the United States, with global expansion coming in fall 2018. Your first installs are free with a 100 USD credit.

As a reminder, new apps submitted to the Mac App Store must support 64-bit starting January 2018, and Mac app updates and existing apps must support 64-bit starting June 2018. If you distribute your apps outside the Mac App Store, we highly recommend distributing 64-bit binaries to make sure your users can continue to run your apps on future versions of macOS. The last macOS release to support 32-bit apps without compromise is macOS High Sierra.

Apple celebrates Computer Science Education Week from December 4 to 10 with fun and engaging challenges in Swift Playgrounds on iPad. You can learn coding basics with Byte and friends or get creative using Swift code to build The Incredible Code Machine. Host your own Hour of Code event by downloading the facilitator guide or sign up for a coding session at your local Apple Store with Today at Apple.

The busiest season on the App Store is almost here. Make sure your apps are up-to-date and ready for the holidays. New apps and app updates will not be accepted December 23 to 27 (Pacific Time), so any releases should be submitted, approved, and scheduled in advance. Other iTunes Connect and developer account features will remain available.

With the new App Store on iOS 11, you can let customers know about promotions, upcoming features, and events within your app at any time using the promotional text field. Your app’s promotional text appears at the top of the description and is up to 170 characters long.