Rodeo – A Local Fish Story

Every October, the small town of Destin hosts one of the biggest fishing rodeos in the state of Florida. For 31 days, fisherman from all walks of life take part in a tradition going back 68 years with hopes of weighing-in the biggest catch and getting their names on the “Big Board.”

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In May of 2006, a like-minded posse formed. Reel Pure, a grassroots lifestyle fly fishing brand, and Moldy Chum, an industry intoxicated media channel, got into bed. And an irreverently serious voice was born. We appreciate every last follower and hope you enjoy the ride,
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