Read More

Items included in the study ranged from frozen pastries, fruit, vegetables, mashed potato and fries, with many people saying they even preferred the taste of the frozen alternatives.

The study looked at the amount of waste, the costs and the taste when using frozen vs fresh food for a week.

Participants in the study found that they reduced the amount of food they wasted by 47%, but of course the study was conducted by Iceland – which specialises in frozen food – so the findings should be taken with that in mind.