Curating the very best packaging design

“I made this packaging and logotype for “Lays” chips as a student assignment using kraft paper, playful characters and earth colors. It’s recognizable, it stands out among all other snack bags, and brings extra fun for the parties!”

The illustrations are really fun. Each bag is a nice discovery and is appropriate for the flavor. If this were this a real project, the client would most likely mandate using their proper logo. What changes could be made to accommodate that logo? It’s an unfortunate reality, but possibly fun design challenge.

I absolutely adore this! The muted color scheme is appropriate for potato chips, yet still comes off as interesting with the help of those adorable illustrations. I also really like the illustration of the ingredient on the back – great idea.

Lovely Package

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