Polo Ralph Lauren Have Brought Their First Ever Create Your Own Service To London

Having chosen London's Regent street for their 17,560sq ft flagship store - a European first as a matter of fact - Ralph Lauren have blessed the capital with another exclusive in the form of their Polo Custom Shop.

Set on the lower ground floor of the luxury three-storey space, The Polo Custom Shop is Ralph Lauren's first ever bricks and mortar foray into personalisation, offering you the chance to add a tailor-made touch to polo shirts, blazers, caps, oxford shirts and bags.

With a relaxed, club-like feel that offers a respite from the buzz of Regent Street, make the most of the (impressive-sounding) interactive personalisation hub, which allows users to digitally tweak designs and add a bespoke touch to classic RL items.

In terms of customisation options, choose from flags, crests, dogs, bears and, of course, names; helping you add something a bit special to your next Polo-brand piece.

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