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Katie Kromer

With a new year comes new challenges and changes for us marketing people. It’s no secret that marketing is one of the most volatile industries there is. One minute we’re using Facebook ads and the next we’re partnering up with Instagram influencers–you just never know...

Hallie Moser

Deep Dive into Our Favorite Marketing Conferences from 2018
In an industry that changes every day, you really can’t stay on top of your marketing campaign without interacting with marketing professionals and building off each others’ experiences.
What’s the best way to do that? Conferences, of course!
Going...

Nick Maus

Better keyword research WILL equal better results–trust us on this one.
Building a proper foundation for your marketing strategy will set you up for successful results.
Just like building a house, you start with pouring a foundation so that you can build something solid that will...

pinckney

Spoiler Alert: You’re probably an SEO Janitor
I’ve worked for several companies over the years that boast about how they invest in their employees and have an endless library of tools and resources to help their employees grow. Usually, this means they have an online portal...

pinckney

The Effects of Voice Search on SEO
Voice search is the newest trend and something SEO specialists should keep an eye on. Study after study show the imminent effects it will have on search engine optimization moving forward.
Voice search makes technology for people a lot...

pinckney

Keyword Research for Beginners
Research and discovery are one of the most foundational aspects of building out a campaign. In the marketing industry, it is a skill set that can be part of many hats a marketer wears, it can be a part of the day...

pinckney

By Nick Maus
Pinckney Marketing Frequently Asked Questions
Anyone who has spent a day involved in any kind of marketing effort knows that this industry is full of strange marketing terms, acronyms, and millions of different programs and tools.
We always encourage our clients to reach out and ask...

pinckney

pinckney

By Nick Maus
What Do I Optimize First?
If you have read some of my other blogs on Search Engine Optimization (SEO), or the countless others on the internet, you know that there are over 200 different parameters that search engines like Google, Yahoo and Bing look...