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Hey True Voice Media listeners, if you didn't already know, this episode is a follow up to our intern special we had a few months back. We'll be checking in with Natalie, who's been with us now for about three months, to see what her experience has shaped up to be as a True Voice Media intern. In the coming months, we'll be joined by two new interns. So in this episode, we'll dive into what our internship program has to offer, what we're looking for in an intern, and what any perspective interns may need to know before joining our team. Download this episode

What we're obsessed with this week:

Natalie is obsessed with Christmas lights! Yep, she's going home for the holidays and can't wait to decorate her tree. Caroline is obsessed with self discipline; it's something she's actively been working to improve upon, and thinks it'll be important to implement with her upcoming projects here at True Voice Media. Go Caroline!

Hello listeners! Welcome back! We hope you enjoyed your Thanksgiving holiday! Today, we're bringing you a very special conversation about how we understand our identities online from the perspective of someone who spends a lot of time helping young people make those connections. This week, Caroline is interviewing her very best friend Vicky Nucci, a masters candidate for Higher Education Policy and student affairs degree at West Chester University, about why your social media identity matters and how we can start having these conversations with our employees. You may be asking how does this apply to me, a business owner? Here's why! Anyone that works in management or leadership is responsible for the identity development of their employees within their organization and a piece that often goes unaddressed is how much of that development takes place online. So while we will be examining this topic from the lens of student affairs, everything that we’re going to talk about today can be applied to how you may work with your interns or team members or yourself! And before you think, this isn’t impacting my employees, it is. If you work millennials, you’re working with someone who’s grow up with the internet and has had to find their place within it. We hope you enjoy! Download this episode

What we're obsessed with this week:

Hey guys, tomorrow's Thanksgiving and we hope you'll be spending it with all of your loved ones. Remember to not drink and drive and to not let all that turkey go to your head (don't post anything online that you might regret).

Download this episode Since most Thanksgivings involve turkey, love, and some healthy debate, here's 5 pieces of content to keep you informed:

We felt like this was an important topic to discuss on air in the wake of all the news about Harvey Weinstein and the #metoo campaign itself. This conversation was a chance for us to process together and recognize “the magnitude of the problem.”

Hello TVM listeners! We're switching things up on you again! After covering lots of important, but heavy topics for the past few weeks, we wanted to do an episode just focusing on the agency side of things. This week, Caroline is going to ask Jeff four questions about social media marketing and Jeff will share his thoughts, advice, and best practices with you! Enjoy!

Q&A from this Week's Discussion:

(1:22) - Is "organic reach" really dead? No, predictable organic reach is dead, meaning that the days of you posting to a platform and having lots of people see it are dead for a couple of reasons: 1) the nature of these networks - due to the number of things coming through it has become more difficult to actually reach someone 2) artificial reach selects what items you might find interesting, so they've diminished the reach that Facebook pages would have gotten organically with their content. So is organic reach really dead? It depends. If you're talking about Facebook, then yes. But, organic reach as a whole is not dead. (6:50) - Is there a way to "hack the system" and gain social media exposure without paying? There are lots of ways to hack these systems if you're looking to do it organically or through paid promotion. If we're talking organically, try these two things:

Reach out to a lot of people individually.

Post something that is notable and exciting.

Jeff's most engaged posts are when he got engaged to his fiancé Erica and his recent appearance on NBC10. because each of these posts is notable and exciting. Jeff's "hack" is to do more of those interesting and noteworthy things. Then, reach out to individual people who may actually care about what you have to offer and give them something of value. Through those interactions, you'll build a stronger network and a bigger community of people who will actually care and be invested in what you're doing. It's not a hack, just go do that and you'll gain more exposure. (12:26) - How long does it take before I'll start seeing results from social media marketing? I saw results pretty rapidly, but the results I saw in my first year are nothing like what I'm getting now. It's functionally all the same work it just gets more efficient. It all depends on what your goals are. You want to measure metrics that make sense with your business goals. At the end of the day, there are a lot of things in social media that you're not going to be able to measure, but that are going to be crucial to your success. If you're a struggling entrepreneur, the only metric you should be concerned with is, "Have you grown your business?" That doesn't mean that you shouldn't focus on building relationships that don't yield sales, it just means that as you build relationships that you're looking for sales, and there needs to be an opportunity there. (20:12) - What social media tools and services could you not live without? At the end of the day, I can live without all of them. They're just tools. There are a lot of different ways to get things done. More often then not, people can get focused on the tool and not the objective. The tool doesn't help you unless you know what you're trying to accomplish. The most important tool I have in my tool kit is my conversation skills.

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Find more of the answers to your social media questions on our YouTube channel! New episodes every Monday!

Hello podcast listeners! We hope you enjoyed our Halloween special last week. This week we're back to the old grind. We're talking about Facebook, Twitter, and Google's recent testimony before Congress about Russian involvement on their platforms and it's interference with the 2016 election. Yup, we'll be getting into our usual territory of censorship, gatekeeping, and our inevitable Elon Musk-y fate. But we'll end on a happy note as we always do by sharing what we're obsessed with this week.

Hello True Voice Media podcast listeners, we have a very special episode for you this week. In the spirit of halloween, we wanted to talk about scary stories that got their start in the scariest place of all...THE INTERNET. Yes, that means we’re going to be talking about Slender Man, those Killer Clowns from last year, and even Salad Fingers (yes, that did genuinely scare some of us). Warning: This conversation will feature references to violent crimes and assault. Enjoy, but maybe with the lights on. We know we missed plenty of scary stuff, so comment with your favorite online horror story!

Hello True Voice Media podcast listeners, we're back with another episode. On our previous episode, we talked about Snapchat and all of it's new features, and this week we'd like to address the #metoo that circulated through many of our social media feeds last week. We felt like this was an important topic to discuss on air in the wake of all the news about Harvey Weinstein and the #metoo campaign itself. This conversation was a chance for us to process together and recognize "the magnitude of the problem." Warning: This conversation will feature references to sexual harassment and assault.

Hello listeners! Here we are mid-way through October, even though it still feels like summer in Philadelphia. Last week we brought you a conversation with our smart and lovely intern, Natalie Kodiak. And this week, we’re back on Snapchat. But this time, we’re talking about it’s Context Cards, Snap Maps, Bitmojis, and the potential it’s […]

Hello True Voice Media Podcast listeners. We have a special episode for ya this week. Today, we’re skipping our normal discussion of what’s going on in social media to bring you a segment we like to call From the Intern’s Desk. In this segment, we’ll be talking with our current intern Natalie Kodiak about her […]

Hello True Voice Media Podcast fans, we have a new episode for you this week! Last week, we talked about Facebook Ad Targeting and how people misuse the feature to share and monetize hate speech and misinformation, and this week we’re moving from one major social media network’s big news to the other. Yes, we’re […]

Hey, guys! Its us, your favorite podcasters, and we’ve got some new stuff for you this week! Last week we talked about the new iPhone X; we talked about the good, the bad, and the creepy with the new facial recognition feature Apple has introduced. We talked about it’s ethical impact on advertising, society, and […]

Hey all, welcome back! We’ve got a new addition to our True Voice Media podcast this week. Last week we talked about the rise of programmatic advertising, the different ways media companies are diversifying their revenue steams, and how different platforms are integrating more features from mobile to desktop. This week we’ll be traveling down […]

Hey all, welcome back! We’ve got a new addition to our True Voice Media podcast this week. Last week we talked about the rise of programmatic advertising, the different ways media companies are diversifying their revenue steams, and how different platforms are integrating more features from mobile to desktop. This week we’ll be traveling down […]

Hello there! We’ve got another episode of the True Voice Media Podcast for ya. We threw a curveball last week by changing up our normal discussion of what’s current in social media to explore how much social media has really changed. But, we’re bringing it back this week with a chat about how several platforms […]

Time for another episode of the True Voice Media Podcast, and we’re doing something completely different. Today, instead of bringing you our usual updates from the world of social media, we decided to reflect on social media as a whole. We took some time to think about how much social has really changed since 2009, […]

It’s Wednesday, and that means it’s time for another new episode of the True Voice Media podcast! Today on the show, Jeff, Jessie, and Caroline are talking influencer marketing, Snapchat’s move to scripted video, and Tay-Tay. Yes, Taylor Swift. You know we couldn’t resist talking about her recent social media management decisions. What Taylor Swift’s […]

Here we are with another episode of the True Voice Media Podcast! Today, Jeff, Jessie, and Caroline reflect on the Tech response to the violence in Charlottesville, explore anonymity’s value on social media sites, and discuss LinkedIn’s new native video feature. Tech companies are rushing to ban hate groups, but plenty remain Anonymity on Reddit […]

This week, Jeff’s back and so are we with another episode of the True Voice Media Podcast! Today, Jeff, Jessie, and Caroline all coincidentally explored a different aspect of social media marketing, and shared their opinions on which areas were worth your time and money! And as usual, we each shared what we’re obsessed with […]

We’re back with another episode of the True Voice Media Podcast! Jeff was out of town when we recorded this episode, so instead of our usual round table discussion on something current in social media, we’re bringing you two segments. The first is Jeff’s take on a recent article by Gary Vaynerchuk and the second […]

It’s finally here! The new True Voice Media Podcast. We dabbled with a few different kinds of formats and made a lot of blooper reels throughout the process, but we finally made it to this point: the first episode of Social Currents. So what’s current in social media this week? Apparently media companies are struggling […]

The True Voice Media Podcast is back! See we promised we wouldn’t abandon you! The True Voice Media podcast has been rebooted. Social Currents is our new segment where we’ll talk about what’s happening in social media right and why it matters to you. And don’t worry, if you missed those classroom bells, we’ll be […]

The True Voice Media Podcast is back! See we promised we wouldn’t abandon you! The True Voice Media podcast has been rebooted. Social Currents is our new segment where we’ll talk about what’s happening in social media right and why it matters to you. And don’t worry, if you missed those classroom bells, we’ll be […]

What happened to the True Voice Media Podcast? You may have been wondering where we’ve been. And if you follow us on social media, then you probably know where this is going. We promise we haven’t abandoned you, TVM Podcast listeners. In fact, we’ve been working on something really awesome that we know you’re going to […]

That’s right. We’re bringing you a little end-of-the-week education in The Classroom. Today, Jeff’s talking about the actual impact social media has on SEO. Here at True Voice Media, we get a lot questions about social media and whether it improves SEO ranking. And Jeff’s here to say that we might be having two separate conversations. On […]

We’re starting this week off with a new episode of our favorite educational segment of The True Voice Media Podcast: The Classroom. This is where our host Jeff Gibbard gives us a short and super sweet lesson on any particular topic.

Today, he’s going to dive deeper into the mystical and misunderstood term: ROI.

In the social media biz, clients toss this word around a lot. They’re often asking questions about what our work will do to bring them ALL the bang for their buck.

So if you want to learn what exactly ROI is, how to calculate it, and when you should be using it to measure your initiative’s success, then this episode is a must listen.

Grab those ear buds, a pen, and some paper. You’ll need them once you’ve entered The Classroom.