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It used to be that nonprofits relied on fundraising galas and direct-mail to solicit donations. But now, many nonprofits are using email marketing as a fundraising tool.
Email marketing accounted for 26 percent of all online donations in 2016, according to M+R Benchmarks, which tracks online fundraising and advocacy for nonprofits.
To maximize your marketing efforts, here are five tips to improve your emails:
1. Send a variety of emails
Nonprofits need donations and volunteers, but that doesn’t mean every email you send has to ask for support. You should send a variety of emails. From newsletters to gratitude emails, you want to engage with your audience:
Welcome email: When a new contact signs up for your email list, greet him or her with a welcome email.
Gratitude email:&nbsp...

About Me

Caitlyn Desmond

Caitlyn Desmond is an AFPA certified personal trainer, NASM certified weight loss specialist, NASM certified corrective exercise specialist, NASM certified youth exercise specialist, as well as an online fitness coach and a professional freelance writer. She has been involved in the health and fitness industry for over 10 years. She holds a Bachelor of Arts in psychology from the University of San Francisco and a Master of Science in natural health.