Nigeria - Country Research

Nigeria - Country Research

Nigerian Culture
Individualism vs. Collectivism
Prof. Geert Hofsteede’s model of cultural dimension helps to understand the culture indications in doing business with different cultures. According to this model, Nigeria is a low individualism ranked country (20 points), which means that is more collective culture with close ties between the individuals.
Masculinity vs. Feminity
The MAS dimension refers to the different role of the men and women within the society. Countries with low masculinity rank are more oriented at the equality between the genders and their role, control and power. Countries with high masculinity rank are more oriented to leading role of the men. Nigeria has middle ranking in this dimension – 46.
Uncertainty Avoidance
This index measures the levels of the uncertainties among members of a society. Countries with high UAI are more likely intolerant about the uncertainty. Nigeria has middle index of Uncertainty Avoidance – 54.
Long Term vs. Short Term
Nigeria has low Long Term Orientation ranking – 16, which means that the country does not reinforce the long term tradition. This Short Term orientation refers that Nigeria is more inclined to changes, and the commitments are not impediments to change.
Time perspective
Nigerian culture is more polychronic oriented, because of the influence of the agrarian and religious traditions. The people are more likely to delay, reschedule their plans, or to ignore them. It is usual that the tasks are very flexible, because of the level of importance of who they will meet, why, etc. It is easy to understand the Nigerian idea about the time from their sayings and proverbs – “The clock did not invent the man”.
External Environments
Competitive Environment
Nigerian industrial policy is more guided by the deregulation of the economy and the Government’s disengagement of activities oriented to the market. Since the Government privatization of some sectors...