Stop Buying Email Lists

Written by Michelle Lehoux

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Though this is a very straight forward concept, this is still one of most challenging aspects of email marketing campaigns. We realize that building your own email list from scratch can be an intimidating task, but if you start doing it regularly you will be shocked with number of targeted email addresses you will collect in a short period of time.

Start sending emails to people who are actually interested in what your organization has to say. Concentrate your marketing efforts on targeted email lists and you will notice a huge increase in your open rates and sales. Email marketing definitely works- you just have to do it right way.

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Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media

Written by Ned Steele

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You might even include a list of top ten tips specifically for members of media: "Top 10 poor financial decisions that young, ambitious reporters make."

Once reporters get to your web site, make them glad they did. Provide an area full of resource and background material just for them. This includes archived press releases, full biographies of you and your management team, publication-ready logos and photography, a history of your firm, and anything else that will grease wheels of media coverage. They’ll come back often if you do.

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.