The total, direct and indirect tourism output generated by each category within the Hong Kong travel and tourism sector

Employment and salary trends for various categories in the Hong Kong travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others

Detailed market classification across each category with analysis using similar metrics

Domestic and outbound tourism in Hong Kong has recovered after a brief decline due to the financial downturn in 2009. International arrivals to the country registered healthy growth during the review period. Hong Kong has a modern and well-developed transport infrastructure. The country's ports provide a natural hub for shipping to and from Europe, the Americas and Asia-Pacific. Tourism has a significant impact on the country’s economy. According to the World Travel and Tourism Council (WTTC), tourism contributed 18.5% to the country’s GDP and accounted for 16.2% of the total employment in 2012. In 2011, the Hong Kong Tourism Board (HKTB) launched the promotional campaign ‘Asia’s World City’ to create more awareness of Hong Kong as an attractive tourist destination.

Scope

This report provides an extensive analysis related to tourism demands and flows in Hong Kong:

It details historical values for the Hong Kong tourism sector for 2008–2012, along with forecast figures for 2013–2017

It provides comprehensive analysis of travel and tourism demand factors with values for both the 2008–2012 review period and the 2013–2017 forecast period

The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Hong Kong

It provides employment and salary trends for various categories of the travel and tourism sector

It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with values for both the 2008–2012 review period and the 2013–2017 forecast period

Reasons To Buy

Take strategic business decisions using historic and forecast market data related to the Hong Kong travel and tourism sector

Understand the demand-side dynamics within the Hong Kong travel and tourism sector, along with key market trends and growth opportunities

Identify the spending patterns of domestic, inbound and outbound tourists by individual categories

Analyze key employment and compensation data related to the travel and tourism sector in Hong Kong

Key Highlights

Factors driving the growth of inbound tourism into Hong Kong include the country’s low crime rate, cosmopolitan nature and its well-developed transport infrastructure. Hong Kong has cultivated itself as a business hub, with an increasing number of businesses being based in the country, and global events and conferences attracting high numbers of business tourists. According to data published by the Hong Kong Trade Development Council (HKTDC), Hong Kong hosts more than 300 international conventions and exhibitions a year.

Hong Kong’s tourism sector is more dependent on international arrivals and the region’s domestic tourist flows are very low compared to inbound tourist volumes. The main reason behind the low volume of domestic tourism is the small size of the population and geographical area. In 2012, Hong Kong registered 841,332 domestic trips, while inbound trips totaled 23.8 million.

The government and the Hong Kong Tourism Board (HKTB) introduced a number of promotional campaigns to achieve growth in inbound tourist flows. Campaigns by HKTB feature seasonal-specific themes such as Hong Kong Halloween Treats, Hong Kong Mid-Autumn Festival and Hong Kong WinterFest.

The government is making efforts to promote business tourism in the region by promoting meetings, incentives, conferences, and exhibitions (MICE) events. In November 2008, HKTB established Meetings and Exhibitions Hong Kong (MEHK). MEHK is responsible for the marketing and promotion of MICE in Hong Kong.

Hong Kong is a key business hub in Asia and is connected with other major cities in the region. HKIA operates flights to more than 160 destinations worldwide through over 100 passenger airlines and 6,400 scheduled flights per week. From July 2013, low-cost airline Tiger Airways will run the first low-cost carrier flights direct from Hong Kong to Jakarta, four times per week.

In order to improve the competitiveness of the hotel market and encourage visitors to extend their stay, the government abolished the Hotel Accommodation Tax (HAT) in July 2008. A number of other government initiatives to promote hotel development have been undertaken such as numerous locations being declared as “hotel only” sites. Proposals to convert old industrial and heritage buildings into hotels are also under consideration.

Hong Kong’s car rental market is one of the fastest-growing markets in the Asia-Pacific region. The market growth during the review period can be attributed to international tourist expenditure, the rapid growth of the country’s tourism sector, the high standard of road infrastructure and the development of world-class airport infrastructure.

Issues such as the increasing cost of air travel, decreasing dependence of airlines on travel agents and a change in airline commission structure to zero percent have made it essential for travel intermediaries to specialize in niche areas and redesign their products and services according to the competitive business environment. This is especially important for those intermediaries focused only on air-ticketing services.

Table of Content

1 Executive Summary

2 Market Overview

2.1 The Domestic Economy

2.2 Travel and Tourism Trends and Issues

2.3 Key Travel and Tourism Indicators

2.4 Tourism SWOT

2.4.1 Strengths

2.4.2 Weaknesses

2.4.3 Opportunities

2.4.4 Threats

2.5 Country Fact Sheet

2.6 Demographic Profile

3 Tourism Flows

3.1 Domestic Tourism

3.1.1 Performance outlook

3.1.2 Key issues and trends

3.2 Inbound Tourism

3.2.1 Performance outlook

3.2.2 Key issues and trends

3.3 Outbound Tourism

3.3.1 Performance outlook

3.3.2 Key issues and trends

3.4 Tourism Flows Forecast Highlights

4 Airlines

4.1 Performance Outlook

4.2 Key Issues and Trends

4.3 Airlines Forecast Highlights

5 Hotels

5.1 Performance Outlook

5.2 Key Issues and Trends

5.3 Hotels Forecast Highlights

6 Car Rental

6.1 Performance Outlook

6.2 Key Issues and Trends

6.3 Car Rental Forecast Highlights

7 Travel Intermediaries

7.1 Performance Outlook

7.2 Key Issues and Trends

7.3 Travel Intermediaries Forecast Highlights

8 Tourism Board Profile

8.1 Tourism Board Name

8.2 Tourist Board Description

8.3 Target Market

9 Airport Profiles

9.1 Hong Kong Airports

9.1.1 Overview

9.1.2 Operator profile

9.1.3 Routes

10 Company Profiles – Airlines

10.1 Company Profile: Cathay Pacific Airways Limited

10.1.1 Cathay Pacific Airways Limited – company overview

10.1.2 Cathay Pacific Airways Limited – business description

10.1.3 Cathay Pacific Airways Limited – main services and brands

10.1.4 Cathay Pacific Airways Limited – history

10.1.5 Cathay Pacific Airways Limited – SWOT analysis

10.1.6 Cathay Pacific Airways Limited – strengths

10.1.7 Cathay Pacific Airways Limited – weaknesses

10.1.8 Cathay Pacific Airways Limited – opportunities

10.1.9 Cathay Pacific Airways Limited – threats

10.1.10 Cathay Pacific Airways Limited – key competitors

10.1.11 Cathay Pacific Airways Limited – key employees

10.2 Company Profile: Hong Kong Dragon Airlines Limited

10.2.1 Hong Kong Dragon Airlines Limited – company overview

10.2.2 Hong Kong Dragon Airlines Limited – main services

10.2.3 Hong Kong Dragon Airlines Limited – key competitors

10.2.4 Hong Kong Dragon Airlines Limited – key employees

10.3 Company Profile: Hong Kong Airlines Ltd

10.3.1 Hong Kong Airlines Ltd – company overview

10.3.2 Hong Kong Airlines Ltd – main services

10.3.3 Hong Kong Airlines Ltd – key competitors

10.3.4 Hong Kong Airlines Ltd – key employees

10.4 Company Profile: Jet Aviation Business Jets (Hong Kong) Ltd

10.4.1 Jet Aviation Business Jets (Hong Kong) Ltd – company overview

10.4.2 Jet Aviation Business Jets (Hong Kong) Ltd – main services

10.4.3 Jet Aviation Business Jets (Hong Kong) Ltd – key competitors

10.4.4 Jet Aviation Business Jets (Hong Kong) Ltd – key employees

10.5 Company Profile: Metrojet Limited

10.5.1 Metrojet Limited – company overview

10.5.2 Metrojet Limited – main services

10.5.3 Metrojet Limited – key competitors

10.5.4 Metrojet Limited – key employees

11 Company Profiles – Hotels

11.1 Company Profile: Mandarin Oriental International Limited

11.1.1 Mandarin Oriental International Limited – company overview

11.1.2 Mandarin Oriental International Limited – business description

11.1.3 Mandarin Oriental International Limited – main services and brands