What would you do with a billboard?

I’m back again. It’s been about 2 weeks since my last entry – the one about Remembrance Day. It’s been a bit busy for me since then, and I must confess that I didn’t feel inspired to offer anything for my readers. After all, I never said that I would write on a regular basis or on a regular cycle, but that I would do so when the mood hit, or when I felt that I had something worthwhile to say. But today I do have something to share with all of you. Here goes!

For this particular blog entry I want to thank Shirley Edwards. Shirley is the founder of “Open Mind”, a Toronto based network of coaching, workshops, retreats and similar products – all designed to make the most of your life. Or as it notes on her Web site, “Open Mind is a customized approach to determining and prioritizing what you want in life”. You can learn more about Shirley by visiting: http://www.openmindcs.com/

Shirley was the keynote speaker at our November 26 HAPPEN Toronto meeting, and during her presentation yesterday, she offered a concept that really interested me and that I wanted to share with all of you. Since I can’t think of a better way to phrase this, I will call it the “billboard concept”. It goes something like this:

You are given access to a huge billboard alongside a major highway in your area, such as the Gardiner Expressway in Toronto, or the Queen Elizabeth Way or Highway 403 here in Hamilton. Thousands, if not millions, of people will see your billboard every day as they drive by – even if it’s just a passing glance. You can put anything on that billboard. It can be a favourite quote. Perhaps something to promote your business. Tell others about yourself. If you’re into personal branding , you could use the billboard to “sell” yourself to others who might want to hire you. It’s also one of those high-tech electronic billboards, so you could even do a video presentation. Your only limit is your imagination because this is free of charge.

So it’s really very simple. What message do you want to put on that billboard? What would you like to say? What do you want to tell others about yourself?

In order for this blog entry to have maximum impact, I will end it here, making this the shortest entry I have ever written. And given that I love to write, and people tell me I am good at it, you may never see an entry this short again.

Thanks for reading this, and if you want to contact me about this blog entry – perhaps even tell me what you would put on your billboard, feel free to do so. There are various contact points around my WordPress page. Leave a comment for me, or perhaps send me an e-mail: greg.brown@sympatico.ca Or if you like, next time we see each other, tell me in person.