Maybelline New York Dream Bouncy Blush in Plum Wine

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HOW IT LOOKS/FEELS: The springy texture feels light on skin and looks sheer on cheeks.

WHY WE LIKE IT: This rosy shade blends easily into a pretty après-ski flush; it's brighter on skin than it looks in the compact. The formula's dewy sheen is a bonus, but we wish it lasted longer than a few hours.