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Wednesday, February 26, 2014

Avid is having problems

The technology company announced that it received a notification letter from NASDAQ in Feb. 21 that said the NASDAQ Listing Qualifications Hearings Panel decided to delist the company. NASDAQ will suspend trading of the company's stock at the open of business on Tuesday, Feb. 25.
Net operating cash flow has significantly decreased to -$1.38 million or 1167.44% when compared to the same quarter last year.

The really significant issues here are cash flow and earnings – and losing NASDAQ trading will only exacerbate the problem. TheStreet Ratings Team cites issues in this quarter versus same quarter last year including
Accelerated losses: -$7.55 million to -$17.39 million (year over year)

Avid(R) (OTC:AVID) today congratulated its customers on their numerous awards and nominations for outstanding achievements in sound mixing at the 50(th) Annual CAS Awards. Presented by the Cinema Audio Society on February 22 in Los Angeles, the awards recognized the accomplishments of many of the motion picture and television industries' most talented sound mixers who trust Avid audio solutions.

In Other News

Atomos have updated their popular Ninja HDMI external recorder. Essentially a HDMI version of the SDI Samurai Blade model, it features the same hi-res screen and advanced functions. Recording straight to off-the-shelf SSD media the Ninja Blade can record in Apple ProRes and DNxHD at 1080 HD.

What the Ninja Blade gives you is a super bright new screen that is viewable in more extreme angles. Gone is the 800×400 4×3 screen and in its replacement, a stunning 1280 x 720 16:9 SuperAtom IPS touchscreen (325ppi) 179-degree viewing angle and 400nit brightness. Focus peaking and other colour information such as false colour and zebras are still there but are joined by the indispensable waveforms, guides and colour tools.

Is this ‘good enough’ for pros? Really? The general impression Nikon gives us with the D4S video mode is that pros are content with their low quality video output. Grab a shot quick, get it on the internet as easily as possible, with minimal knowledge or effort.

In this paper we will examine the HEVC standard and review its status among industry organizations. We will take a look at how past and current compression standards are extended by HEVC, and we will see which applications in particular may benefit from the new standard.

Step through the primary color correction workflow in SpeedGrade CC. Learn how to make adjustments that affect your entire shot and preserve detail through the tonal range. You'll work with gain, saturation, shadows, highlights, and midtones.

1. Add Footage to After Effects CompMac: Command + /
PC: Control +/
Using this shortcut is much quicker than dragging layers (footage, images, etc) into your AE composition. Simply select the footage in the project, hit the shortcut and it will automatically be added to the AE comp.

In this tutorial, Mary Poplin uses mocha and Adobe After Effects to solve a difficult track and insert a logo onto an obscured skateboard. Export corner pin or transform data to AE.

What I Learned Watching Other Actors Bomb Auditions by Michael O'Neill