How it all started…

As a full-time working mother I had moments, usually in the middle of the night or early in the morning, where I was tired and dreaming of a way to simplify the dreaded middle-of-the-night feedings. I remember thinking about devices like Keurig, that make it easy for bleary-eyed adults to make a cup of coffee, and wondering why there wasn’t a simple one-button solution that worked just as simply for formula? This isn’t to replace breast-feeding – for many busy parents, formula complements breast-feeding. An estimated 85% of the 3.5+ million babies born each year in the US are given formula in their first year. The stressful and time-consuming steps to prepare formula bottles are faced by most new parents and caregivers. And I think it’s time we had a solution.

So thank you for visiting my blog and for checking out Moozi.Comments and feedback are welcome!