Develop notes that the latest figures supplied by Activision Blizzard shows World of Warcraft has lost another 300,000 subscribers, saying the MMORPG now has about 11.1 million subscribers. They have Blizzard CEO Mike Morhaime's comments on how they plan to reverse this trend:

"As our players have become more experienced playing World of Warcraft over many years, they have become much better and much faster at consuming content," he recently said.

"And so I think with Cataclysm they were able to consume the content faster than with previous expansions, but that's why we're working on developing more content."

Yesterday, Morhaime made clear Blizzard’s response to this trend. The company pledged to flood the game with new content as a matter of urgency.

I played WoW for the first time for about two weeks right after Cataclysm came out and reached level 65 questing without really trying or particularly knowing what I was doing as far as maxing DPS etc.

Every MMOG I've ever played always ends up feeling like work. It's fun at first to level up, see new areas, get new gear, but once I've done all of that, it's highly work-like and not at all game-like. That's when I'm supposed to start grinding whatever, grinding gear, XP, some other magic stat.. I just don't find doing the same thing over and over compelling.

I do the same thing over and over at work because they pay me and I'm still somehow convinced I need money.