Understanding advertising agency & it's works

Advisor Name:

Alam, Mohammad Intisar

Department Name:

BRAC Business School, BRAC University

Publisher

BRAC University

Date Issued:

2011-12-19

Abstract:

This report contains a basic summery of “How an Advertising Agency” in Bangladesh works. This analysis is based on an ongoing project of Mediacom Limited, a leading advertising agency of Bangladesh, called “Shera Radhuni” for the spice brand “Radhuni”. In our curriculum in Business Schools in Bangladesh we do not have sufficient knowledge to work for an advertising agency. In most cases it is also true that a business have very little or almost no knowledge about what an advertising agency actually do or how they do it. Thus a large number of interested fresh business graduate moves to other job due to uncertainty. Unfortunately the advertising agencies both local and global do not do much to convey this message to the fresh graduates.
While doing my internship in an advertising agency I have found out almost all the
internship reports submitted to the universities are based on fake data or assumptions thus it does not have any actual value for either the Business School or the student. Since I want to continue working for advertising agencies in Bangladesh, I have tried to understand the procedural systems of an advertising agency and tried to compile them in a report. To achieve that I have personally worked in a project called “Shera Radhuni” which is designed and executed by Mediacom Limited for one of its client Radhuni. I have also talked to external sources regarding the topic and studied books related to this. In this short period of time I have tried to incorporate all the aspect of an advertising agency in Bangladesh, through which I and many others might get an basic idea how an advertising agency works and might get interested to work for one of them.

Description:

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2011.

Cataloged from PDF version of Internship report.

Includes bibliographical references (page 58).

Keywords

Business administration;

Type

Internship report

Copyright

BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.