Brand Personality – What Do You Want Yours To Be?

What is a Brand Personality?

Human traits or characteristics associated with a specific brand name. Common characteristics or traits represented include uniqueness, sincerity, intellectualism, competence, excitement and sophistication. The brand personalities gives consumers something with which they can relate, effectively increasing brand awareness and popularity. (Source: Business Dictionary)

Short (and more fun) answer – If your brand was an actual person what would like look like and what would their personality be like?

Would your brand be young and playful? Mature and responsible? Handsome and outdoorsy? Glam and trendy?

What’s the vibe of your brand?

Why is it Important?

Because it represents who you are and what your company is all about. It helps you attract the perfect customers and clients who will “get” you and who you can best serve.

Nailing your brand personality will also make marketing a lot easier and way more focused. If you have a complete vision on who and what your brand is, everything falls into place.

Let’s play a little… Ready? Put your marketing hat on.

Let’s pretend you are in the Health and Fitness industry. Below are two examples of very different brand personalities in the same industry.

Let’s say you are a personal trainer who specializes in working with men who are serious bodybuilders.

Your brand personality would be more intense. Bold. “Tough”. The colors you would use would be bright, primary colors.