The
Challenge

The main target audience was older women between 45 – 70 years old. Nothing too girlie! Eye Lid Face also wanted to appeal to men which was a growing market. They explicitly did not want to look like the NHS.

The
Result

Using a warm coral colour helped solve the appeal for the older lady whilst anchoring this with a deep navy blue for the men. The resulting brand identity is both smart and clinical but also modern and warm.