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LVMH 2018 . LV M H s t o r i e s

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Spurred by this success, Hennessy will repeat the
experience and turn The Future of Mastery into a
full-fledged think tank that explores the notions of
expertise and how to pass it on to others.

Hennessy brought 19 international specialists
together in Cognac to prepare the future

by focusing on expertise and how it is passed on.

L O E W E
An homage
to Mack intosh

Since its founding in 1846, Loewe has firmly established itself as a leading luxury brand, renowned for its unparalleled expertise in
leather craftsmanship. The avant-garde Maison
has always looked to the future, infusing its collec-
tions with influences from around the globe while
revisiting its Spanish heritage through a contem-
porary lens.
Loewe has a special fondness for original, art-
inspired capsule collections, and in winter 2018
the Maison launched one exploring the universe of
the Scottish designer and architect Charles Rennie
Mackintosh. Mackintosh led the art nouveau (or
Modern Style ) movement in the United Kingdom
at the turn of the 20th century, incorporating a blend
of influences from Celtic and Japanese culture as
well as the Arts and Crafts movement into his
work. He joined an architecture firm in 1889 and
earned acclaim for developing a unique design
language that incorporated distinctive shapes and
materials from traditional Scottish architecture.
Renowned for his originality and versatility, the
father of Scottish modernism applied his talent and
skill to fields as varied as architecture, painting,
furniture, textiles and interior design.

was divided into three workshops. The first focused
on the notion of sustainability and was coordi-
nated by Danish architect and designer Camiel
Weijenberg. The second workshop, on the concept
of inclusion, was run by computational designer
and tech guru John Maeda, who is also the artist
behind the 2017 VSOP limited edition. The third
workshop headed by Renaud Fillioux de Gironde,
Hennessy s Master Blender, and Ian Rogers, Chief
Digital Officer of LVMH, explored how artificial
intelligence and craftsmanship can interact. The
forum, whose findings were reported in US maga-
zine Wired, also created a new community of
influencers and opinion leaders.