March 15, 2005 With global mobile telephone users heading for a two billion headcount, the pot of gold at the end of the content delivery rainbow is beckoning content producers around the world to find new and compelling content designed specifically for delivery on what will become the biggest mass medium ever created. Last November we reported on an MMS soap opera designed for mobile telephone users from the same company that brought us Big Brother. Now comes the news that heiresses Paris Hilton and Nicole Richie will extend their outrageous reality series into the wireless space when Verizon Wireless launches "The Simple Life: Interns." Plans call for 26 original one-minute "mobisodes" to be specifically produced for transmission on wireless phones and they feature entirely original material not previously seen on the series.