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We’re not sure who gets more excited about their website launches, our clients or us! It’s even better when you want to purchase every single thing on their site as you build it! Today we’re celebrating the launch of Dorset & Pond’s website started by Alicia Sands Tiberio and Amie Cafiero. With over 20 years of interior design experience, they’ve come together to help others create homes they love through a curated marketplace of beautiful furniture and decor. Tap the blog link in our bio to check out the full details.

The Project:

The Design:

The ladies wanted to keep the website simple, clean and easy to navigate while highlighting their products and expertise.

Use neutral color palette throughout with clean aesthetic

Categorize furniture by rooms to easily navigate and decor by type of product

Highlight products while also showcasing interior design expertise and services

Allow for free shipping and handling on all products

To highlight both the types of products they offer and their custom interior design services, we took advantage of giving clear call-to-actions throughout the homepage. We also alternated the information on the homepage banner slideshow. By doing so we were able to create a design tat is multi-functional in messaging without confusing visitors. We also created a featured products section on the homepage so that they can easily swap those out and call attention to specific products.

Because they offer but products and services, we decided to create an about page that highlighted both so people could get all of the information without having to bounce back and forth from different pages. We added each section in the navigation and then depending on if they click “About”, “Portfolio” or “Work with us” the page directs them to that portion of the page. By doing so, users also still have the option to scroll up and down to learn more about all that the business offers and also see their portfolio. We also utilized a lightbox option on their portfolio so that users can click on the images to see enlarged versions.

Next up, the ecommerce component! Their inventory was pretty extensive with over 200 SKUs so we decided the best way to organize it would be by breaking it into two main categories + sub categories. We decided to break it up by furniture and decor and then each have their own sub categories. Here’s a look at how the shop page looks for one of the page sections. Users also have the option to toggle between other sub categories on the lefthand side of the shop.

Within the product pages we also integrated a product suggestion option to suggest other products that people might also be interested in.

When you click on the options in the suggested products they pop up in a quick view to let people see more information on the product without redirecting the pages.

We’re so excited for the ladies on their next venture and after finishing this project we pretty much want to totally redecorate our apartments. #WebDesignerProbs haha!

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When we first talked to John about creating a new website to highlight his customer experience consulting business, we were full of ideas… So many so that it was tough to narrow them down. His project was also really exciting to work on because he had actually already been in business for over 10 years — all without a website. So it was very cool to start from a fresh slate and be the ones to bring his website presence to life!

The Project:

The Design:

After receiving John’s design questionnaire and going through a ton of inspiration with him, we were excited to get started. Based off our conversations, we knew we wanted to focus on the following:

Utilize a dark background to stand out among competition

Highlight the various companies he’s worked with in the past and the case studies he had

Integrate various statistics and facts out customer experience (CX) design throughout the site

Integrate a scheduling app for consultation calls

Utilize micro-scroll animations to provide a visual element with the site’s graphics

We used the homepage as a central location to house his most important information. The basics on the various services he offers, important statistics to support his work, and then highlighting his best case studies and biggest clients. All with strategic call-to-actions throughout.

One of our favorite elements of this site is the homepage banner. We custom coded a typing animation which looks like someone is typing in real-time to highlight the various ways CX design (and ultimately John) can help companies. That feature, paired with the copy and the micro-scroll animations of the icons and logos, we think the homepage provides visitors with an engaging and informative experience that encourages them to continue on to learn more.

We continued the use of header text on the left and used alternating background colors throughout the site to break up various sections on each page. We also continued to utilize a stats grid to highlight the facts behind his work as well as other graphics he already had (recreated to fit his new branding and the website).

Along with the various statistics and case studies, John also wanted to highlight testimonials from various clients. We ended up utilizing these on the Services page to coincide with the corresponding service to highlight the value John’s work provided their brand.

We also added an Our Approach section to this page. This provides more information on the structure of CX design so brands can more easily envision how it will help their particular company.

John has worked with some majorrrr brands so we wanted to highlight more than the few we had on the homepage so we started the Our Work page by highlighting his biggest past clients. Right below that, we popped right into the case studies. We set the case studies up to mimic the homepage case studies to keep everything consistent as well.

To avoid adding more text to the page and overwhelming visitors, we decided to keep the case studies simple and streamlined and had the actual information appear in a pop-up. This way, visitors can scroll through the projects and get a good overview of the work he has done and then if they want more info it will pop up right there. We put the brand and the service that were provided on the image card and then when a user clicks the learn more button, a popup appears with the details of the case study as well as a link to schedule a call if desired.

And there you have it! A simple professional services site that really packs a punch with some custom coded features and graphic elements! We’re thrilled with how it turned out and can’t wait to see the other brands John works with in the future!

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When you have access to a plethora of beautiful, professional photos, it’s like hitting a goldmine for a website design! And that’s just what we had while working with Vermilion Weddings on her brand new website!

The Project:

The Design:

After receiving Vermilion Wedding’s design questionnaire, it was very clear the photos would be front and center on this project to highlight her beautiful work. Luckily we were given plenty of photos to choose from and a great idea on how she wanted the site to look. Based off her questionnaire, we knew we wanted to focus on the following:

Incorporate as many photos as possible by using slideshow banners, photos as buttons, gallery pages, and anywhere else they made sense

Help develop compelling copy to highlight her experience and services in an elegant way

Create a private gated area for prospective clients and current clients to log in to receive additional information on her event planning services

Highlight the founder Minoti’s experience and expertise in a unique and subtle way throughout the entire website

Here's a peek at how it all turned out:

Believe it or not, one of our favorite pages ended up being the Testimonials page! Always important but usually pretty straightforward in terms of design, we were excited to introduce something a little different on Vermilion’s website. We pulled parts of the longer testimonials to highlight on the Testimonials landing page along with a picture of the couple and a button to click through to read the entire testimonial. For testimonials that didn’t have photos or were a little shorter, we put those in a carousel on top of a white overlaid banner image for people to clickthrough to read at the very end of the page as well.

As we mentioned, Vermilion had so many absolutely gorgeous photos to highlight the beautiful weddings she’s helped plan so we created different galleries for future couples to take a look at. We separated them into 5 main categories including:

Decor

Moments

Details

Videos

Behind-the-Scenes Moments

We used 3 of her absolute favorite photos from each category to create a slideshow banner at the top and then we strategically added the best of the best of her weddings to highlight her expertise.

As previously mentioned, Minoti wanted to have a private dated area on the site she could send prospective clients to to learn the ins and outs of her different service packages (a proposal if you will) and another area for signed clients that she could direct them to with various resources to make their wedding planning journey as smooth as possible. To achieve this, we created password protected pages including the information for both. That way she can make sure only the couples she wants to see that information can see it!

While there were numerous other pages that went into this website, these were some of our favorite we wanted to share with you. The photos, red and gold touches and the copy we helped with really pulled together the luxurious, elegant vibe that she was going for and we’re so happy with how it turned out!

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Thank you for reaching out! We're so excited that you're interested in working with us and we can't wait to connect. We will review your inquiry and get in touch shortly!