Building upon the Value Proposition

Strategy Focused on Customers

Marketwise Strategies helps businesses, large and small, to maximise their market opportunities and develop successful marketing strategies and plans. We work with new and established companies, universities,colleges, and some of the UK’s best known public sector and not-for-profit organisations; developing soundly-based strategies to help them reach new customers and grow in new markets.

Clients tell us that Marketwise Strategies has helped them to:

Target the right customer groups

Pinpoint the most relevant customer organisations

Understand what is required to stand out from the competition

Get closer to their customers

Avoid wasteful marketing spend, by identifying and focusing on the right messages and value propositions.

Making a Difference

We guarantee that we will make a difference to the depth of market understanding that you have in place and to the confidence with which you are able to move forward. Some of the specific areas in which we have helped clients include:

Launching disruptive new products in existing markets

Repositioning existing products in mature markets

Launching new, imported product ranges

Targeting and developing a strong position in a niche market

Shifting perceptions of a brand

Selecting distribution channels and channel members

Developing pricing policies and selecting price points

Assessing promotional opportunities and developing promotional plans

Improving customer service and shaping customer expectations.

To discuss how we might be able to work with you, call Jacquie Potts MCIM on 0191 2614426, or complete the email response form on our Contact page.