Infographic: Likes and Shares on Facebook

Social Media Scientist Dan Zarrella has a knack for knowing what to look for when crunching social media numbers for helpful infographics like this one. Zarrella hopes to break the Guinness Book World Record for the largest webinar, and might soon achieve his goal if he continues to establish his credibility in the field. This data is pulled from a collection of 1.3 million posts taken from the top 10,000 brands on Facebook – don’t ask me how he got it.