Cisco Aims For European PR Consolidation

LONDON: Tech company Cisco Systems is on the hunt for a single agency to handle its six-figure PR business across the UK and Europe.

The company is reviewing PR for its UK activity, its pan-European
work and for its Webex and Tandberg brands. Local market activity in
continental Europe, however, is not included.

Incumbents include Octopus and Brands2Life, who handle the UK and
pan-European work, respectively. Both these agencies are understood to
be involved in the pitch, along with Text 100 – which oversees Cisco
business in other parts of the world.

Heather Dickinson, who oversees PR for European markets at Cisco,
told the Holmes Report that the process reflected the company’s attempts
to “streamline operational efficiency.”