Reed’s Culture Club Kombucha Soon Available at Safeway

LOS ANGELES — Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Safeway Inc. (NYSE: SWY) has agreed to begin carrying six flavors of Reed’s Culture Club Kombucha; Hibiscus Ginger Grapefruit, Lemon Ginger Raspberry, Passion Ginger Mango, Goji Ginger, Coconut Water Lime and Cabernet Grape in select stores in four of Safeway’s divisions. Reed’s Culture Club will be available in the Eastern US, TX, Denver and Phoenix divisions of Safeway initially. Reed’s expects rollout into the new innovative Safeway ‘ultra-premium juice set’ to begin shortly and will gain entry into 250+ stores to start, with more to follow.

Chris Reed, Founder and CEO of Reed’s Inc. stated, “Culture Club Kombucha presence continues to expand across the US as evidenced with this outstanding exposure at Safeway Inc. We are extremely excited to be growing our distribution presence with one the largest supermarket retailers in the country. We now have the ability to direct consumers nationwide to six of the most refreshing and best tasting kombucha’s being crafted today. We look forward to continuing to strengthen our partnership with Safeway and gaining access into all of their banners.”

About Safeway Inc.

Safeway Inc. is one of the largest food and drug retailers in North America. As of September 7, 2013, the company operated 1,406 stores in the Western, Southwestern, Rocky Mountain, and Mid-Atlantic regions of the United States and 223 in Western Canada. In June 2013, Safeway announced the sale of its Canadian operations for C$5.8 billion. Safeway owns 73% of Blackhawk Network Holdings Inc. (NASDAQ: HAWK), its gift and prepaid card subsidiary, which completed its IPO in April 2013. Safeway also holds a 49% interest in Casa Ley, S.A. de C.V., a food and general merchandise retailer with 195 stores in western Mexico.

About Reed’s, Inc.

Reed’s, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include: Reed’s Ginger Candies and Reed’s Ginger Ice Creams. In 2009, Reed’s started producing private label natural beverages for select national chains. Reed’s products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

For more information about Reed’s, please visit the Company’s website at:http://www.reedsinc.com or call 800-99-REEDS.