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Hawley Wharf, Camden

Wordsearch has been appointed by LabTech to deliver the branding and marketing for Hawley Wharf Camden, a 580,000 sq ft canal-side development in London’s Camden which will bring 150 shops, over 60 new places to eat, 195 apartments and 60,000 sq ft of Labs co-working space.

LabTech recently announced their vision for Hawley Wharf, ‘to retain the character of Camden Town while improving the offering for all, especially those who come to shop, explore, eat and drink as well as live and work.’

About the creation of the brand, Mike Dorrian, Wordsearch’s Group Executive Creative Director said, “the brand is an expression of the raw creative spirit of the people and place, past and future. A flow of culture and freedom of expression which has always made Camden unique. We respect this and rather than creating a pastiche, we’ve channelled this through the brand, celebrating the scheme and its relevance to London.”