UK Digital Market Overview February 2014

Here is a brief summary of some of the key topics covered in this report:

Total Digital Population and PC usage experienced small month on month increases (+0.5% and +0.3%) as consumers turned to the internet in the build up to Christmas, video consumption slipped slightly -1.5% (37.5m to 36.9m unique users), but mobile usage increased +1.3% to 34.5m.

For December the demographic group in focus was those with Children in the Household and the results were a little surprising in that category usage was not dominated by shopping and gifting sites maintaining a learning element featured very strongly in the categories the demographic visited.

The other main Christmas activity is travelling and access to sites in this category via browsers and apps was strong and can be viewed as daily/family travel (National Rail, TfL and Trainline) and planning a break in the new year (TripAdvisor and Priceline), but reflects the increasing use of portable devices in online activity.