“This is a major growth opportunity for WellPet, and an exciting one. Natural dental chews today represent a significant and fast-growing segment of the treats market, and WHIMZEES is an established leader in this category,” WellPet CEO Camelle Kent said in a statement.

Based in Massachusetts, WellPet is the product of a 2009 merger between Mishawaka-based Eagle Pack Pet Food and Wellness. The company is owned by an investment firm out of Philadelphia.