Very very good work. The kids are actually looking miserable. (Are they really crying?) The idea of showing verbal abuse as of no less a magnitude than physical abuse isn't new... I remember a Thai campaign with fists coming out of screaming mouths...but this is very well executed. Keep it up!

Hey guys, the kids are actually crying in these. The CD from Euro was a guest speaker at our school and said that they made the kids cry by telling them that their mommy or daddy left them behind. The parents played along by pretending to leave. Also, this ad was done by a student and it really impressed the CD, hence why they were ultimately hired and then they turned the work into a real ad.

Hey guys, the kids are actually crying in these. The CD from Euro was a guest speaker at our school and said that they made the kids cry by telling them that their mommy or daddy left them behind. The parents played along by pretending to leave. Also, this ad was done by a student and it really impressed the CD, hence why they were ultimately hired and then they turned the work into a real ad.

did anyone mention that the photography idea seems to come from Jill Greenberg: Manipulator.com
it is interesting that the photographer is not listed... why is that.
I know there is nothing new under the sun but ... my goodness!