The members of the NJ Tech Council, Edison Partners, Silicon Valley Bank and Szaferman, Lakind, Blumstein & Blader, PC held an open online discussion on raising capital in the IT sector in order to draw more attention to alternative strategies in fundraising.

Strategy

By using Shindig, Paul, Richard and Joel were able to inform attendees about the various ways to raise money from the comfort of home. The panelists also took questions and engaged with the audience. The online event was promoted on the NJ Tech Council website and via email to their member associations in order to attract the groups with the most interest in this presentation.

Results

The talk lasted for one hour and attracted nearly 50 viewers, who were also able to engage in networking during the session thanks to Shindig's sidebar functionality. The NJ Tech Council was able to, with minimal outreach, successfully acquire attendees to their discussion on alternative funding in the IT sector.