Thought I'd share Greg Cangialosi's slides on “Email Marketing’s Role in New Media.” The central theme of the presentation is that email is the “digital
glue” of the new media landscape, and a medium that is not to be
overlooked. Email is the internet’s dominant
application, and is where the attention is of our audiences on the most
frequent basis. As companies move more towards a “publishing is
marketing” model, email is more important than ever to tie your
messaging together and cross-pollinate content.