Exercise on your own but not alone - turn boring everyday running, cycling and swimming into virtual team-based challenges, powered by celebrities and brands.

Run

Cycle

Swim

Ready. Set. GoJoe

The Problem

Exercising on your own is dull.

People are more likely to exercise - and enjoy it - when doing it with, or against, someone they know. However, existing fitness tracking apps do not cater for this, instead focusing on the individual and on elitist and data-heavy platforms.

Also, no fitness app is exploiting the boom in influencer/ celebrity/ athlete-led fitness activity - nor the new trend of competitive socialising - to inspire the global community of ordinary people to exercise.

The Solution

GoJoe allows people to:

Exercise in teams, with and against friends and celebrities.

Instead of focusing on individual ‘diary’-type entries and force-feeding data down people’s throats, GoJoe’s new social platform and algorithms leverage celebrity, community and people’s natural tendency to be competitive – to inspire the masses to get fitter.