Turn the tables on the competition with the world's best analytics

Know your patrons better than the competition.

A precise understanding of patron needs, preferences, expectations and activities. Targeted offers that delight existing patrons and bring in new ones. And exceptional patron experiences from check-in to casino floor. We deliver casino software solutions that include capabilities for:

Data management. Integrate, cleanse and enrich patron data from every imaginable source. And capitalize on new data sources – particularly social media – as both a source of inbound intelligence and outbound communication.

Patron segmentation. Group patrons by their past activities, and predict their likely future behaviors.

Marketing automation. Increase response rates and decrease costs by creating and delivering relevant messages and incentives to your most profitable patrons at the right times through the right channels.

Marketing optimization. Have the data-driven insights necessary to take the very best action for each patron at that particular moment.

Identify opportunities to "wow" your patrons by tracking their activities and interactions. Create highly personalized offers, and deliver them using the channel and timing each patron prefers. Then track and analyze the success of campaigns as they are running, so you’ll know what’s working and what isn’t. Only SAS enables you to:

Develop a 360-degree view of patron behavior. Automatically access, cleanse and consolidate patron data from every interaction across your property – from hotel rooms and restaurants to spas and the casino floor.

Nurture loyalty and prevent attrition. Find out what drives patron loyalty, and uncover promising cross-sell and up-sell opportunities using superior analytics that include retention modeling and advanced segmentation analysis.

Boost revenue and profits. Maximize patron spending and improve experiences by using predictive analytics to determine which offers and channels will get the best response – during a patron interaction.

By knowing our guests’ preferences, we can better target our promotional offers based on their histories and preferred amenities. That helps us create tailored offers that earn customer loyalty. SAS has proven to be a great success for us.

Learn about customer loyalty in a digital world.

Make winning pricing decisions.

A well-rounded view of patron value. Complete confidence in all your pricing decisions. And better overall profitability. SAS offers solutions for pricing and revenue management that enable you to:

Increase revenue and profits. Be confident that your decisions are making the most of limited capacity.

Reduce the risk of aggressive pricing policies. Make pricing decisions that take into account the effect of competitors’ prices on your demand.

Get an in-depth understanding of demand. Generate more detailed forecasts by room type, market segment, day of the week, special events or any other detail that matters to your business.

Optimize revenue and profits across all revenue-generating assets. Incorporate a 360-degree view of patron value into your revenue optimization decisions – to ensure, for example, that sleeping rooms are reserved for your most valuable patrons.

Balance VIP patrons’ needs for comps and discounts with groups and other cash business. Counter aggressive pricing policies with demand-sensitive pricing and strategies. And quickly respond to constantly shifting competitors, promotions and market conditions. With SAS, you can:

A unified view of operations and patron interactions across every channel, property and location. Consistent, credible patron profiles that can be used for real-time marketing. And fast access to important information in key operating reports. We deliver comprehensive data management with capabilities for:

Data integration. Pull together patron data from all source systems into a unified, reliable view of patron behavior – no errors, no missing details.

Data quality. Cleanse, standardize and augment data with an easy-to-use interface and state-of-the-art data quality tools that can be customized to meet your requirements.

Get a single, at-a-glance patron view that’s updated at each point of contact. Profile, monitor and actively manage all patron information. And gain confidence in the accuracy of your data. With SAS you can:

Ensure smooth-running operations.

Labor schedules based on accurate demand forecasts rather than instinct and experience. The right people in the right jobs at the right times. And sustainable business practices that bring new patrons, improved efficiency and profitability. SAS delivers comprehensive capabilities for:

Hire, plan for and make efficient use of all types of resources. Keep labor costs down and profits up. And balance costs and service quality by monitoring, analyzing and optimizing all aspects of your operations – from your workforce to sustainability practices. With SAS, you can:

Make better hiring, deployment and service design decisions. Use root-cause analysis to analyze operational data so you can understand the variables that affect service volumes, patron behavior and employee performance.

Optimize resources to meet your goals – such as minimizing costs or increasing utilization. Analyze what-if scenarios considering a variety of constraints before making any actual changes to labor schedules or service processes.

Take a proactive approach to sustainability initiatives. Forecast key metrics so you can identify key opportunities in advance and make plans to deal with them before they occur.

Cater to your most valuable patrons.

The right mix of gaming choices, denominations and machine placements. Minimal downtime on your most profitable gaming machines. And bigger profits from more of your patrons’ discretionary spending. Our casino software includes capabilities for:

Data visualization. Turn huge volumes of patron and machine data from a variety of systems and locations into meaningful information you can act on quickly.

Casino floor performance. Get up-to-the-second information on how your gaming offerings are performing – right down to the individual machine or game.

Patron satisfaction. Keep patrons engaged and happy by making changes to machines or the game floor as needed, or scheduling proactive maintenance on highly profitable, frequently played machines in order to minimize downtime.

Know what gaming options your patrons like best. Understand how machine location affects revenue and utilization. And cater to patron preferences so they will choose the gaming options offered by you – not your competitor. With SAS, you can:

Better plan gaming purchases and decommissions. Understand which types of machines are played the most by using data visualization to actually see usage patterns.

Avoid lost revenue and patron dissatisfaction. Perform proactive maintenance on highly profitable machines that are played frequently.

Plan more strategically and effectively for the future. Get fast access to high-quality forecasts on every aspect of your gaming operations.