Course in Media Economics: Foundations and transformations of media economics

This course is part of the Media Economics Programme, a new programme at the Vrije Universiteit Brussel that is organized by SMIT. The programme combines facts and figures of state of the art scientific research with interesting and sometimes conflicting insights from industry experts.

Foundations and transformations of media economics (course 1)

Course 1 provides insight into the economic forces shaping the media industry. It focuses on the fundamental theoretical and applied economic frameworks that explain the industrial organisation of the media industry, the organisational behaviours of the various companies active within that industry and the strategic management theories that underpin the market choices media executives face today. The course, moreover, provides an overview of the various disruptive forces that media firms in particular and the media industry in general face that dramatically transform the way media is produced, aggregated, distributed and consumed.