FULLERTON, CA – The wait is over: Yokohama gear is now available for direct purchase online by Yokohama enthusiasts. Previously available only for purchase by dealers and Yokohama employees, the general public can now purchase these branded items for the first time. The gear will consist of Yokohama-branded merchandise and apparel for men, women and children.

“The brand affinity for Yokohama is growing,” said Alan Holtschneider, YTC manager of advertising, promotions and events, “and we are excited to support that with the launch of the all-new Yokohama e-STORE. The selection is wider than our previous programs and the cost will be very competitive given the streamlined business transactions.”