U of W Refreshes Branding with ‘Discover. Achieve. Belong’

The University of Winnipeg has rolled out a refreshed look as students return to classes this week.

“Discover. Achieve. Belong” is the new tagline after the university consulted with students, faculty, staff and alumni.

“Our goal is to create brand cohesion by integrating the refreshed look across all institutional communication platforms and in our social media activities,” said Jeremy Read, U of W’s senior executive officer. “It is also important to note the updated branding has been created using our in-house talent, in a budget-conscious and cost effective manner.”

The updated branding builds on and broadens the previous You of W campaign.

The university will begin using the new tagline on campus banners, decals, murals, stationary, and online platforms in the coming weeks.