"I think people really dug it, especially Discovery, because I brought a whole new popularity to the network, and they forgot, 'Oh, yeah, that's what Jesse does here, he breaks records and melts down our website'," he said.

James added that The Jesse James Project, which will air on April 9 at 10/9c, will go "back to basics".

"People like to see me build stuff," he said. "The further away from that concept I go, the less popular it is. Let's just go back to basics and build custom bikes and custom cars again."