Best Buy will first introduce ASUS' hot selling G1 series notebook to attract selective customers who seek innovative and stylish products that will enhance their lifestyles. According to Raymond Chen, Vice President of Marketing for ASUS in North America, ASUS believes that 'a customer's enjoyment of a notebook depends on its moment to moment touch and feel. The company therefore uses the finest quality materials and engineers them into notebooks with outstanding fit and finish — products that 'feel like quality. That's why the G1 is made with a glossy finish, in-mold decorating, metal accents, high contrast color, and the alluring Republic of Gamers emblem.''