Naturally it’s important to track the results of your lead generation efforts. Some results will be immediately apparent: E.G. engagement and response versus zero engagement and response on posts, comments and calls to action.

LinkedIn Ads

If you have taken out a LinkedIn ad, you will be able view Ad Performance reports:

Move your cursor over “Home” on your Company Page and click “Ads”

Click “Reporting” tab

Select:

Report Type

Date Range

View.

Download your CSV file containing the results

Company Page Tracking

While the general FAQ page seems to have disappeared, there is still a link to specific Company Page and tracking FAQs. To learn more about Company Pages and find more ways to track your results (e.g. “How do I see who’s been viewing my Company Page?”) visit the Company Page FAQ.

“If you’re a Company Page administrator, you can view the Page Insights or Follower Insights page to see who’s visiting your Company Page, which areas interest them, and how your data compares against similar companies. Graphs also provide monthly data on page traffic and show how users interact with your content. There’s also data on which industries, companies and functions make up your followers.