Brooklyn Crew working out Manhattan expansion

The fitness studio seeks space in TriBeCa and Union Square.

Fitness studio Brooklyn Crew—think SoulCycle but with rowing machines—is ready to expand to Manhattan. Founders Josh Ozeri and Rob Minucci, both 26, opened their Williamsburg shop last spring. For the past month, they've been scouting TriBeCa and Union Square, where rents range from $150 to $225 a square foot, according to Gordon Ozeri, 24, who handles public relations for his brother's budding company.

The Williamsburg spot is about 1,000 square feet and offers three classes a day, at $38 per session, with package discounts available. The founders hope to find 3,000 square feet in Manhattan, so they can add showers and other amenities. "We want to offer more service to our clients," said Gordon Ozeri. He said it will cost about $300,000 to open the new space, with a launch date sometime this fall.

Though it has an East River view, the current shop is a long walk from the L train. "So many people have requested a location [in Manhattan]. Some of our clients commute from midtown, the West Village; even some Brooklyn clients [want a Manhattan option]," Gordon Ozeri said.

A version of this article appears in the May 26, 2014, print issue of Crain's New York Business as "B'klyn gym fit for expansion".