Catherine Monson

CEO, FastSigns

Catherine was named CEO of FASTSIGNS in December 2008, bringing with her a strong background in franchising and digital printing. In addition to her previous role as President of PIP Printing, she worked within Sir Speedy and MultiCopy Europe; serving in operations, franchise development, sales, training and marketing communications. A graduate of Pepperdine University, with a Bachelor of Science degree in Business Administration, Monson currently serves on the board of the International Franchise Association (IFA) and on the National Educational Foundation Board of Trustees for Pi Sigma Epsilon, the national sales and marketing fraternity for college and university students.

Soft signage is no longer a hard sell as digital printing makes it easier to respond to our customers’ demands for more choices as well as offer unique solutions proactively to our customers and prospects.

Whether you were an early adopter of mobile marketing or are just considering digital signs, the New Year is a great time to analyze your business, review your goals, and ensure that your marketing and advertising plans reflect your goals and your...

You know training is important, but is it more important than getting today's projects out the door? Here are five areas of focus to help you effectively train in your signage and graphics business with minimum disruption to daily operations.