KFC launches pink bucket campaign

The fast food chain has teamed with Susan G. Komen for the Cure to launch a breast cancer awareness campaign.

Fast food chain Kentucky Fried Chicken has teamed with Susan G. Komen for the Cure to launch a breast cancer awareness campaign. As reported by ABC News, some have raised concerns about the use of fried chicken advertisements for the cause, citing it promotes eating fatty foods, which is said to increase the risk of breast cancer development. However, $2 million and counting has already been raised from the campaign, which will significantly benefit the organization.

Andrea Rader, director of marketing and communications at the organization, is quoted in the report as stating of the goal for the partnership, “Mother’s day is typically KFC’s biggest sales day, so the idea was that this would be a good window for this promotion… We find that when people see these kinds of promotions, they act on it, whether by going to the website, talking to a neighbor or a doctor, and that’s critical to us — that awareness.”

As noted in the report, KFC is donating 50 cents for each pink bucket sold to the Komen organization. The “Buckets for the Cure” campaign will be effective until May 23.