Five Simple Steps to better Business Marketing using Twitter. Part 1

Marketing your Business with Twitter doesn’t have to be difficult if you follow my simple steps…

And it’s not as difficult as you might imagine.

In my view Twitter is it is the ultimate non-intrusive form of marketing a business can use. In simple terms, other business people follow you because they are interested in your business or products, and you can send regular updates (tweets). They have absolute control over whether they choose to see what you send, or whether to act upon it. No other form of business marketing works quite this way. As long as you make the tweets you send interesting and useful and don’t send them too often, you have little chance of upsetting your followers. Quite unlike, more interruptive marketing systems such as email, telephone or post.

Your tweets won’t interrupt your followers.

The reason for this is simple. When you press the “Tweet” button on Twitter to post a business marketing tweet, it’s going to appear in the timeline for all your followers. If they happen to be on Twitter at that moment they may see your tweet. They may even see it through a third party application such as HootSuite or TweetDeck, but the important thing is, it is not going to interrupt their day too much.

Need plenty of followers (real ones not fake!)

But there are challenges as well. I’ve found for Twitter marketing to work you need plenty of followers. And they need to be real followers that have followed you because they are interested in what you offer, or have followed you back, after you’ve followed them. In my experience the more of these quality followers you have the higher the chance, your Twitter marketing strategy will work, and the more benefit will be gained. I’ve now been using Twitter for business marketing for over two years, and in that time have learnt quite a bit on what works and what doesn’t for this relatively new marketing system. From this knowledge I’ve outlined the five key Actions I’ve found work best.

Action 1: Building quality followers.

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For Twitter to work effectively for business marketing you need plenty of followers. As mentioned above, your followers choose whether they are looking at Twitter, and whether they read your tweet. So when you send a tweet out only a small number of your followers will likely read it and only a fraction of those might act upon it.

Most won’t notice your tweet.

The reasons for this are simple. Most likely they won’t be looking at Twitter at that time, or don’t notice your tweet. Very soon your tweet is going to be pushed down their list, thus being lost for ever. That’s even before, they’ve had a chance to decide whether they are going to read it properly or click on a link.

1000 followers amounts to one interaction.

That’s why you need a lot of followers. I estimate for every 1000 followers, you may get one interaction a day, based on sending out 20 or so relevant tweets. The interaction could be, a click through to your site, a retweet, mention or direct message.

How to get quality followers…

This is the hard part. Simply buying them, is not going to help at all. These will likely be fake accounts, that will have little or no activity and certainly no interest in what you’re offering. In my view there are two ways to gain quality followers: send out relevant quality tweets which people will want to read and share, and find other businesses you’d like to have as followers, follow them in the hopes they will follow back. I’ve found that around half will follow back, especially if you are offering them something useful.

Like all worthwhile things, this take a lot of time and effort, but will be worth it in the long run. Using this method I’ve built a Twitter following of 48,000, almost all quality followers, who are fairly responsive to the SEO tips and guides I tweet about.

Lookout for Part 2 where we cover the other 4 Step for business marketing success with Twitter, coming soon.

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