Virtual Reality Blog

Virtual Reality Could Change Everything Let’s face it, not much can hold a candle to a dynamic speaker or great workshop facilitator. Organizations have tried CD-ROMs, video, communities of practice, interactive websites and webinars, but all fall short in both engaging learners and creating meaningful learning experiences. But virtual reality, …

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Serious Insights Business VR Digest March 17 2016 Written by Principal Analyst, Daniel W. Rasmus What you’ve experienced in a VR headset probably isn’t virtual reality. For most, putting on a Google Cardboard or one of its equivalents, virtual reality is an app that mostly likely streams some video or …

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Serious Insights Business VR Weekly March 1, 2016 by Daniel W. Rasmus Serious Insights, Principal Analyst What Samsung Needs to Do to Hold Its Lead Samsung is clearly the current leader in mobile VR. Unfortunately, outside of the Oculus interface that devices boots into, much of the content and many …

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VR-based Market Research Instead of simply observing how consumers behave, companies want to know the reasons behind every decision. Virtual reality presents businesses with an opportunity to study their audience in greater depth than ever before in a cost-effective manner. To learn more, checkout this infographic created by Rutgers University’s …

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Serious Insights Business VR Weekly February 15, 2016 by Daniel W. Rasmus Serious Insights, Principal Analyst The VRification of YouTube One of the first things that will happen in VR has, well, already happened, and that is the VRification of YouTube. There are a mix of professional and amateur videos …

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VR in Retail advisory Retail may well benefit from virtual reality, but those offering development services need to understand that this is a new paradigm for coding and experience design and delivery. Here are a few key principals Serious Insights believes content providers need to keep in mind as they deliver VR experiences in retail: …

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It has been almost two years since Facebook (FB) dropped $2 billion on Oculus VR, a virtual reality company operating independently of its parent since the acquisition. At the time, Facebook founder and CEO Mark Zuckerberg told consumers and investors that immersive gaming — an area where Oculus already had “big plans” — would be …

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VR and AR at CES 2016 This year CES is a focal point for virtual reality with pre-orders of Facebook’s $599 Oculus Rift being taken online starting at 8:00am January 6. The latest ship dates are not expected until May, and will continue to slip as demand rises. Oculus, isn’t …

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