Contents

Victor Stolan, born 1893 in Czechoslovakia,[8] wrote to Julian Huxley, the author of three articles about the disappearance of wild life in Africa that first appeared in 13 November 1960 in The Observer with "The germ of the idea that was to result in the birth of the World Wildlife Fund".[1] In this letter, dated 6 December 1960, Stolan argued that an international appeal aiming to raise millions of pounds should be set up on behalf of all wild species threatened by extinction.[4] It "urged Huxley to put him in touch with a "single and uninhibited mind… with whom ideas can be developed and speedilly [sic] directed towards accumulating some millions of pounds without mobilising commissions, committees etc as there is no time for Victorian procedure".[2] Huxley responded by putting him in contact with Max Nicholson who saw the logic of his argument and encouraged Victor to write a memorandum about setting up such a fund. This memorandum has been described as "brilliant, lengthy and eccentric".[2] It argued that help should be sought from the Pope and Archbishop of Canterbury: "Nobody is in too high a place to lend a hand to defend creation." He also argued that "new tycoons" be asked for money to create a "shining monument in history".[2]

Nicholson checked the plausibility of setting up such a fund by showing the memorandum to Guy Mountfort, the head of a major advertising agency. This was, as "Nicholson later acknowledged, a turning point.[2] As a result, in May 1961, a meeting was held that included Peter Scott (the WWF's first chairman) as well as the three initiators.[5]

In the spring and summer of 1961 there were more meetings but Victor Stolan came to be excluded from them.[2] In a letter to Huxley, Nicholson wrote, "Mr Stolan is rather too much the naive enthusiast and rather too little the practical man of affairs to be very much help," Stolan's history as an hotelier was also counted against him: "an unfortunate experience with a country hotel".[2] Nicholson also made prejudicial remarks about his Czechoslovakian background. Another factor could have been that unlike all the other founders of the WWF, Stolan was not like them an ornithologist nor earlier involved in conservationism.[2]

^ abScott, P. (1965). The launching of a new ark: first report of the President and Trustees of the World Wildlife Fund: an international foundation for saving the world's wildlife and wild places; 1961-1964. Collins

^Nicholls, H. The Way of the Panda: The Curious History of China's Political Animal (Profile Books, 2010), p. 65-67