I recently read a blog post written by Tadeusz Szewczyk, a rather interesting search engine optimization consultant to say the least. Lately, he had received some pretty negative comments on his blog and now he was ready to bring the heat, so to speak. To bring the heat, he addressed ten reasons why search engine optimization is a great online strategy for your business. I’ve picked out my top four below. Check it out:

Search Engine Optimization Is About Content - Tadeusz Szewczyk says, “search engine optimization is about guessing what the people want and giving it to them.” This statement is right on target. If your site has little to no content, don’t expect it to rank high on the search engine results (SERP) page. Your prospective customer wants to become informed of your company, so without fresh content, why would they choose you?

Search Engine Optimization Is Not Spam – If search engine optimization is spam, then why do so many search engine optimization consultants and agencies exist? On the contrary, search engine optimization creates an improved experience for an Internet user and the search engine, too. Everybody wins.

Search Engine OptimizationSustains the Internet – If search engine optimization ruined the Internet, the Internet would be nonexistent by now. Think about it. The top ranked sites on Google (for example) offer innovative content, right? There’s a reason for that. Search engines factor search engine optimization in their algorithms (how they decide which sites rank high and which sites don’t).

Search Engine OptimizationIs Reasonable – Search engine optimization firms understand businesses have a certain budget to work with and there is no set budget for this type of campaign. To get an idea of the cost of search engine optimization, check out this infographic.

If your company has a search engine optimization campaign, do you agree with the above statements? What other myths have you read about search engine optimization?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in annual marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.