The latest news from the world of mobile marketing.

May 2010

05/17/2010

Mobile Marketer reports on the results of a recent survey by ChaCha - teens and young adults were asked how they like to communicate. If you're relying on email, well, you're in big trouble:

The company polled about 1,500 teens and young adults on their favorite
way to communicate. Sixty-eight percent responded that they prefer SMS,
as opposed to 10 percent who chose mobile calls, 9 percent who opted for
Facebook, 3 percent selected instant messaging and 0.3 percent liked
email.

If you haven't launched your first SMS marketing campaign, maybe now would be a good team to learn a bit more :)

05/13/2010

By the end of 2010, Wal-Mart will carry Apple’s revolutionary tablet computer. “We anticipate being able to have the iPad later this year,” says Gary Severson, senior VP of entertainment for Wal-Mart’s U.S. stores.

Having sold in excess of one million units since its launch last month, the iPad has been plagued by supply issues – a problem that could be exacerbated by Wal-Mart stocking the tablet nationwide. For now, Apple isn’t commenting on how it will deal with supply shortages. But industry analysts say that bulking up the inventory of iPads will likely prove Apple’s biggest priority this summer.

Estimates maintain that Apple could very well move between four and five million iPads by the end of this year – a remarkable feat, but one that would prove substantially easier to pull off with America’s mega retailer Wal-Mart bringing the tablet closer to the masses than it’s ever been.

05/04/2010

Between Friday, April 3rd, and Friday, April 30th – the release dates of Apple’s WiFi iPad and the iPad 3G, respectively – the Cupertino-based tech giant successfully logged better than one million units sold of the revolutionary tablet computer.

Note that - these are sales of the WiFi models only. Anyone who was waiting for the 3G equipped models had to wait a month. Don't be surprised to see big sales in May.