CV / RESUME

Creative Visual Design Expertise

Skilled in developing visual solutions for digital, print, mobile, web, and motion design. I use design principles to develop visual designs that are timeless, and satisfy the user experience. I’m well versed in the design theory and the principle of typography, space, proportions, motion, usability, and composition. I have a solid understanding of web and mobile technologies and can proficiently meet all visual design requirements. Additionally, I have a strong understanding of data analytics and the use of data visualization to tell the necessary story. Coming from a multicultural background, enables me to create visual designs for positive impact on an international audience and provides broader insights into worldwide design trends.

Established the creative direction for PacLease visual communications and media resulting in a unified brand message that is professional and visually appealing.

Having established a new creative direction, I took the initiative to redesign our promotional materials, marketing collateral, presentation layouts, and the like to further establish our brand in the marketplace and create a standard brand message for our franchise network.

Lead the creative process and managed the successful launch of the redesigned company website: PacLease.com; increasing traffic to the site, raising the awareness of company products and services, which resulted in increased lead generation.

Partnered with FedEx Office to launch a print online portal to give the company franchises easy access to customize marketing materials while keeping consistent brand message and visual design.

Established partnership with new vendor to build and launch a new ecommerce solution for branded merchandise, which resulted in decreased overhead, improved user experience, simplified accounting process, and a fresh merchandise collection.

Directed and produced a selection of promotional videos for PacLease, in order to increase brand awareness and build a content library for expanded online presence and social media marketing.

Support the marketing team in strategizing, developing, and executing marketing initiatives using email, social media, and training programs which raised our brand awareness and saw an increase in lead generation.

Support marketing efforts through coordinating trade show and company events, making sure our company representatives have ample giveaways, requisite marketing collateral, and appropriate signage.

Designed a book titled "Coffee and Orange Blossoms: 7 Years & 15 Days in Tyre, Lebanon" for a friend of mine. Laid out the typography, designed the cover in collaboration with the author, completely formatted and prepped for printing, and created a digital version for digital publishing on Amazon. Book can be found here: Amazon

Redesigned the PacLease business cards, keeping within brand guidelines while giving the business cards a modern and timeless look.

NOTABLE SKILLS

High level of conceptualization and ability to develop visual concepts.

Capable in idea generation and the creative development process.

Multi-lingual; fluent in Russian, Ukrainian, and English.

High degree of empathy; growing up in a multi-cultural environment, I'm able to quickly gain insight and understanding of other cultures and ways of communication. Which also allows me to develop marketing strategies for targeted demographics around the world.

Highly capable in photography and video production. Have a good understanding of work flow and production process.

I posses a good understanding of HTML and CSS and am able to make edits and changes when necessary.

Capable of motion graphic design.

Basic understanding of 3D design; able to produce and incorporate 3d graphics using Photoshop, SketchUp, and Rhino 3D.

I'm also capable in woodworking, and able to design and produce small and large wood and mixed media projects.

Have an understanding of automotive mechanics and have successfully completed an engine swap.

Have a good understanding of various CMS's, notably WordPress and Umbraco.

Interests

Outdoor adventuring: hiking, snowboarding, stand up paddle boarding, kayaking, mountain biking, and camping. Love to do it all at varying degrees of intensity.

Weight lifting and working out - I'm in the gym at least four times a week.

Woodworking - I have built a modern style queen sized bed with a recessed mattress.

Travel - Many say they love traveling, but I put a twist on my trips by connecting with missionaries or NGO's overseas and collaborate on design and media projects.

Community service - my community group regularly participates in charity events. In addition to that, I have worked with numerous non-profits and charities by donating my time to work on creative projects.