The first thing to remember is that eBay allows for 80 characters in the title, including punctuation marks and spaces. The key is to utilize these 80 characters relative to how eBay's search works (keywords buyers are typing into search). Specific recommendations include:

Think more about keywords than complete sentences

Use only alpha-numeric characters. Or, said another way, do not use characters such as &, *, @, etc.

Remember: after buyers enter their search terms, and eBay provides the results, the buyers are looking at the titles to see which one they should click on. So put yourself in their shoes and present a title that will answer their primary question: "Is this the item I'm looking for?"

At CommerceESB, we have a long track record of helping sellers create effective listings. Please contact your account manager if you want some advice -- we are happy to help our customers continue growing their business!