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How Social Media gave Spanish GP 2017 a human face

Thanks to social media … and specifically Twitter, today’s Spanish GP had a human face that pulled at heart-strings. While track events themselves did not disappoint, a few off-track events, all involving one young Ferrari fan, gave the event a massive social media boost that set Twitter on fire across the world. Here are countries where #SpanishGP trended across the seven continents:

Kudos to the F1 Social Media Marketing team for their alertness and ability to spot great user-generated content (UGC). Hardly 3 minutes after the original post (and I believe it is the one I embedded above), the F1 reposted the image on the official Twitter handle and it went viral.

Thanks again to social media’s ability to distribute messages widely and quickly, Raikkonen got the wind of how the little fella reacted when he [Raikkonen] crashed out of the race, and he reached out.