On a number of occasions after telling people about Corporate Design Foundation and what we do, their reaction is “well, business now understands the importance of design, right?” The answer is yes and no. There is, as they say, good news and bad news. A growing number of senior business executives do understand the possibilities of design. But many still do not. Unfortunately, the majority of mid-level managers do not. While there has been an increasing amount written about design in the business press, there has also been an equal amount in the general press which is misleading or just wrong. There is a great deal more to do.