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T.I.R.E.S. Cubes

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If you’ve read the book, or you’ve been a student at an APEX Seminar or Fearless Selling Workshop, you’ll doubtless have discovered the value of the TIRES cube. These are introduced when TakeAways™ are introduced and explored.

The cubes have so many productive uses! They are also great to spread around a team room to keep focus when times are getting tense.

T.I.R.E.S. Cubes can be:

an inspiration when squeezing that last TakeAway out of your Offering

something to throw at your colleagues when they sell features and benefits

the reminder to ‘take the last step’ that converts a Buying Driver into a Financial Justification

the bookend for all your signed orders

a ‘scene setter’ for your next ABC Analysis

a prompter when you’re doing a ‘Four-See’ Exercise

You can order full sized TIRES cubes from the TSB Shop or you can make them yourself. This is simply done by you, your colleagues or even your kids! Just download the format, print it out on the stiffest card your printer can handle, and then cut and glue them together. Scale them to fit larger sizes of card (10″ or 23 cms is the ideal cube size) as they are high resolution images.