Pravha : Experiential Tour & Social Campaign

YOURgb created and delivered a 12-week long activation for Pravha across 12 Molson Coors accounts across the UK.

We delivered an interactive, fun, unique and exciting experience called ‘Pravha on Pedals’. Akin to Pravha’s aim – we twisted the old with the new with rural settings and city vibrancy. In Prague, cycling is part of everyday life – we built on this notion to create our ‘tour de Pravha’ concept. Entwining the brand heritage with the modern outlook, we communicated the brand tone of voice in the shape of be-spoke furniture made from recycled bikes from Prague, an industrial pop-up bar, social media incentive and vibrant team of brand ambassadors. The long-term activity was deemed a huge success, and even inspired the interior design of the Edinburgh head office for Molson Coors.