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10.
objective
SEO roadmap
we drive SEO optimizations to
improve website performances
obtaining traffic
we try to rank for top keywords
with an high search volume
driving conversions
we help build relevant pages to
drive conversions / revenue
audit
we audit websites with a tri-
dimensional approach of SEO

20.
spot the wrong crawling scheme
The key is to look at your data from a specific point of view. We called that: custom segmentation.
If you define your most important pages from a business point of view, you can easily pinpoint low hanging fruits.

21.
from guesses to factual insights
Use meaningful SEO KPIs to put numbers to Google’s behavior.
Fresh Rank: average number of days between the date of first crawl and the date of the first SEO visit.

22.
spot unnecessary hits
There is no reason to let Google hit pages that do not longer exist: distribute this legacy to your most important pages.

23.
understand the combo: crawl + fresh content
How does Google treat your fresh content?
Is your old content still relevant enough to users that it lets Google think so as well?

24.
understand the expectations of other bots
Only Ads bot are hitting resource pages...