The Clix Marketing Blog’s Weekly #PPC News and Views: Jan 10, 2014

Welcome back to this week’s edition of PPC News and Views! We’ve got a great list of articles this week covering PLAs, bid management, Facebook video ads, and more! Let’s get started.

Search Engine Land

Google PLAS May Be Bigger and Better Than You Think: Mark Ballard walks you through RKG’s process for comparing PLAs to regular text ads. He also discusses the impact your industry might have on performance as well as touching on things to keep in mind for PLAs in 2014.

Certified Knowledge

PPC Bid Management – To Automate or Not: Lauryan Feijen does an excellent job of outlining each type of bid management from manual to excel to automated as well as identifying their pros and cons. Definitely worth a read if you’re looking to optimize your bidding strategy.

Beyond the Paid

7 Questions To Expected From Your New PPC Manager: Let’s be honest, this gets overlooked a bit. Business owner’s bounce back and forth between PPC agencies and don’t know how to spot the good ones. Don’t worry guys. Melissa Mackey’s got you covered. If you’re not being asked these questions, or some close variations, you should raise an internal flag.