As long as you buy a policy by December 15, the coverage should take effect on January 1, so there's no reason to rush to get the insurance. The Department of Health and Human Services is scrambling to improve the Web site, and Jeff Zients, a former Obama administration official who is leading the project, says the site "will operate smoothly for the vast majority of users" by the end of November. Applying for coverage in late November should give you plenty of time to buy a policy that will take effect on January 1.

You can also apply for coverage over the phone or through the mail, or you can work with local navigators (the groups that have received government grants to help people assess coverage options and complete enrollment forms). See How Do I Apply for Marketplace Coverage for more information about the ways to apply, and Find Local Help for contact information about local organizations that can help you learn more about your options and enroll.

If you live in a state that runs its own exchange (such as California), you may have an easier time signing up now. (You can find links to the state exchanges at HealthCare.gov.) You have until December 15 to sign up for January 1 coverage at those sites, too.

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Even if you wait a few weeks before applying for coverage, you can start to research your options now. Several resources can help. The HealthCare.gov site has been updated to offer general information about plans and prices based on your state and county, the number of people in your family you're covering, and the age range. The preview includes the insurer and policy names, coverage level (bronze, silver, gold, platinum or catastrophic) and estimated premium. But it doesn't give an exact premium for your age or provide details about the deductibles, co-payments, coverage or networks.

You won't see more details about the policy or find out whether you qualify for a subsidy unless you fill out an online application. Individuals with income of about $46,000, or a family of four with an income of about $94,000, will qualify for subsidies; you can get an estimate of the size of your subsidy by using the Kaiser Family Foundation subsidy calculator. For more information, see Calculating the Health Insurance Subsidy.

You can also go to eHealthInsurance.com to get more information about many (but not yet all) of the policies available on the 36 federally run exchanges (also called marketplaces) — and more policies are being added to the database each week. To get a list of those plans, type in your zip code, specify that the coverage starts in 2014, and provide information about the people being covered. Then click on "check if you're eligible for a government subsidy." To see your estimated subsidy, type in the ages of the people applying for coverage and your estimated 2014 household income.

Click on "preview the plans" for a list of many policies that are available on those federally run exchanges. You'll see the plan name and metal level, the premiums and the cost after your estimated subsidy, and the deductibles and co-payments. There are links for more plan details and to search for your doctors or other providers in the insurer's database. You can't enroll in these plans at eHealthInsurance using your subsidy yet, but you should be able to do that in a few weeks.

EHealthInsurance.com also sells policies that are not on the exchanges and that do not qualify for the subsidies. Buying an unsubsidized policy can be a good option if your income is too high for the tax credit. In 2014, these policies must meet most of the same rules as policies sold on the exchanges: They must include the same ten essential benefits, must fall into the same metal categories (platinum, gold, silver and bronze) and cannot reject people or charge more because of preexisting conditions.

You can also get information about plans sold both on and off the exchanges directly from insurers, although you can't use the subsidies to buy coverage at the insurers' sites. Cigna.com, for example, provides plan details and comparisons for all of its policies. It's important to check whether your doctors, hospitals and other providers are in the plan's network and to see how your medications are covered.

When you do sign up for a plan through an exchange (whether federally or state-run), make sure your information has been transmitted accurately. You should receive an enrollment kit from the health plan that confirms all of the information and benefits, but it's a good idea to call the insurer to double-check that you have been enrolled accurately, says Cigna spokesman Joe Mondy.

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