Want to Tweet Tweets that Followers Like to Receive? Follow The 70-20-10 Rule.

Join Ann Wylie in San Francisco on Oct. 14, 8 a.m.–noon for her seminar, “Writing for Social Media,” & learn to get retweeted with five steps for expanding your influence & reach on Twitter.

Join Ann Wylie in San Francisco on Sunday, Oct. 14, 8 a.m.–noon, for her Pre-Conference Seminar, “Writing for Social Media,” and learn how to get retweeted, with five steps for expanding your influence and reach on Twitter.

Want to tweet tweets that followers like to receive? Educational consultant Angela Maiers recommends that you use the 70-20-10 rule:

So listen and respond. Your mother probably gave you the same advice: Instead of talking about yourself all the time, give others the floor.

Careful: Highly followed users tend to be less conversational than those with few followers, according to 2011 research by Dan Zarrella, but then, that’s why you limit conversing to just 20 percent of your Twitter activity.

3. Chirp 10 percent.
In one in 10 tweets, Maiers suggests, go ahead and chit-chat about yourself. Because the bulk of his tweets inform instead of meforming, Zappos CEO Tony Hsei can get away with the occasional chirp like this:

Ann Wylie, president, Wylie Communications, works with communicators who want to reach more readers and with organizations that want to get the word out. She travels from Hollywood to Helsinki, presenting writing workshops that help communicators at such organizations as NASA, AT&T and H&R Block polish their skills and find new inspiration for their work. For PRSA, she presents programs like “Writing That Sells — Products, Services and Ideas” in on-site sessions across the country.