Fond de Cuisine

I created this simple little identity package for a the boyfriend of a coworker who was starting a catering company in New York.

They were looking for a mark that reflected the meaning of the name, Fond de Cuisine, which in English translates to food foundation or a stock, essentially. A stock is the basic element of most recipes, and the food that the catering company focussed on was simple, honest dishes made with fresh ingredients and a modern twist.