Tallulah had her mother Lady Amanda Harlech (a longtime muse to Chanel’s Karl Lagerfeld) photograph her shots at their family estate in Shropshire, England. Other photos were taken by her friend Emily in her in London apartment.

In the country: Tallulah Harlech had her mother photograph her project on their family farm estate in England

Clara, who starred in this year’s Fast & Furious 6 film, shot her Project on safari in South Africa.

She took some liberty with one of Rag & Bone’s signature floppy hats by peppering its brim with heart-shaped lollipops.

Meanwhile contemporary artist Pheobe decided to stage her shoot in her art studio, where she lays among her pop-y artworks.

Simple shirt: Pheobe uses her studio's colorful surroundings to amp up an outfit of Rag & Bone's best basics

Rainbow bright: Tallulah poses among the scene of a brilliant rainbow in a Rag & Bone baseball jacket

All four of the project’s subjects
may be friends, but their photographs speak to their individuality,
rather than their identity as a group.

Rag
& Bone’s Marcus Wainwright said in a release: ‘We thought it would
be fun to do the D.I.Y. Project with the four girls as they are all
friends but all have very distinct personalities and points of view,
which their photos convey.’

His partner David Neville elaborated: ‘What’s cool is that you know that the girls are truly being themselves and there’s also a wonderful, unmistakable British flavor to the Projects.’