"I've been experimenting with myself to see what you become like as person, with different conditions. It's like when you do a record, you go into a mood."
Niclas Frisk

"You cannot choose your audience. You cannot stand on a stage and say 'Go away, you're not good enough!' Ace of Base, for example, are on the same level as their audience. I've always felt like I'm on the side somehow. We were misunderstood. Our reason was not to be trendy; it was more a reaction on what was in 1992. It just happened to work."
Niclas Frisk