Explain away the panic

I would have thought that it would be better to explain to people the quantified risk involved in such procedures as most readers are capable of understanding what such risks entail. Demystifying the various medical terms that surround the debate would also help. Comparative statistics might also help, for example a table of survival rates as a result of receiving the MMR vaccine versus potential fatalities from car or train accidents.

Anything that reduced the irrational panic that seems to have gripped the nation would help and on that basis alone is worth a try.