Company

TNS Global

We have more conversations with the world’s consumers than anyone else.

With a comprehensive range of highly developed and internationally validated research tools KANTAR TNS Austria offers you access to basically all disciplines of market research. You too can benefit from our longtime experience which guarantees market research on the highest level.

Our agency was founded in 1961 and for many years belonged to Research International. Today we are integrated into the global network of KANTAR TNS. Thus we are one of the oldest market and opinion research agencies in Austria with substantial experience in basically all areas of research. In addition to our office we possess modern CATI (Computer Assisted Telephone Interviewing) facilities. We also have an up-to-date research studio, recently modernized and with a fully equipped kitchen which is centrally located on Mariahilfer street in Vienna. This offers ideal conditions for our qualitative research (such as group discussions) and in-hall studies, e.g. product tests, sensory tests, etc). Our clients are being taken care of by an experienced team of market researchers which includes marketing experts and psychologists. More than 300 interviewers work either in the telephone studio or are busy all over Austria, conducting personal interviews. In addition we have the infrastructure to execute online studies, both quantative (CAWI) and qualitative (Consumer online Forum).We are members of VMÖ, Marketing Club, ESOMAR, IAA and BVM.

Utilize our long-standing experience in an international surroundings which will guarantee you market research on a high level!

Please contact us for a non-binding consultation!

Our Company Philosophy

Growth of our customers is our aim!

We do everything to provide our clients with the best answer to their questions. Most of the time this goes back to one basic aim: Create sustainable growth! Therefore our research and consulting offer is aimed to support our clients’ growth with clear and action oriented recommendations.

Experience from numerous projects as well as understanding the client and his market and his growth targets are very important for the quality of market research. We offer “consulting by research”, i. e. we do not restrict ourselves to deliver project results but work with our clients on specific plans so that they can utilize their growth opportunities and master their current challenges.

The classification of the market research and consulting project with the four dimensions of our growth map helps to define clearly the aims of a project. Based on this we optimize research design and analysis:

1. Customer loyalty, cross-/up-selling

Growth through strengthening the relation with your current customers

2. New customers

Increase of market penetration by gaining new customers

3. New products & services

Development of portfolio as a driver for growth

4. New markets

Extension of business through development of new business segments and regions

More customers

More money from each customer

New markets4

New products & services3

New customer2

Customer loyalty, cross-/up-selling1

Today's business

Global network

As a member of KANTAR TNS – located in more than 80 countries – KANTAR TNS Austria benefits from the global know-how transfer and the international quality standards of a leading network for market research, social research and marketing consulting.R&D is of high importance within KANTAR TNS Austria. Thus we can – exclusively in Austria -offer a wide range of highly developed (and constantly updated) tools for both quantitative and qualitative research.Following the “Think global – act local” approach and based on over 55 years of experience, we offer our clients tailored solutions, founded on international know-how and validated tools.

Quality

An essential requirement for solution-oriented consulting are data with high validity and reliability. Therefore we set the highest value on quality assurance on all steps of a market research project. This starts with a detailed – if possible personal – briefing with the client to exactly outline the task. Quality criteria exist for each step: proposal writing, questionnaire development, sample drawing, fieldwork and data analysis. As a member of ESOMAR we also commit ourselves to abide by the rules and quality guidelines of this international market research association. Our employees are our most important assets in this respect. Specific international trainings by TNS and longtime practical experience are important elements for quality and success of our work.

Speed and Adherence to schedules

Fast availability of data, analyses and consulting as well as high timing reliablity is of very high importance to many of our clients. Therefore we strive for time efficient execution of all project steps while strictly sticking to our quality standards. Standardised processes and up-to-date technology help us in this respect.

Test studio

TNS Info Research Austria has a very centrally located and quiet test studio in one of the busiest shopping streets in Austria, Mariahilfer Strasse in Vienna.

We offer spacious, individually usable and naturally-lit rooms for group discussions with an attached room for observation. One of the rooms can be separated with a temporary wall and can then be used for face-to-face interviews. Due to the highly frequented location of our studio we can recruit respondents for very different criteria.

Group discussions:

Group discussions (with or without translator) and studio interviews can be carried out in rooms totaling 175 sqm which are air-conditioned and equipped with video cameras and microphones. By means of a soundproof one-way mirror sized 300x150 cm you have the opportunity to witness very closely the interaction within the group.

In-depth interviews:

Apart from group discussions these premises are also well suited for observing in-depth interviews. A camera which can be panned up and down by 90 degrees and which has a high-quality focussing system allows you detailed observation. The extensive technical equipment is most up-to-date and guarantees video and audio recording as well as video streaming in excellent quality.

Product testing:

For product tastings we offer a fully equipped kitchen with 8 hot plates, oven and microwave. Our kitchen is separate from the interviewing rooms so there are no sensory based influences. Our storage facilities include relevant rooms as well as several refrigerators and deep frozen units which allow for the appropriate storage of test products.

Our strengths are:

Usability test

We use this technique to evaluate the usability of a product by consumers

Packaging / Design test

How do design, handling as well as inner and outer packaging appear to the consumer?

Flavour test

Evaluation of the flavour of a product

Price test

Testing the price sensitivity of consumers

In addition to the possibility of booking a package or renting the rooms for your own research team we happily answer your questions about our test studio as well as our varied offer of qualitative and psychological researches.