CBS Sports announced today its new look, as the Network is changing its iconic CBS Sports logo for the first time in 35 years. The new CBS logo holds true to the Network’s tradition while giving it an updated sleeker, more modern design.

In addition to the logo change, CBS Sports is creating a new on-air graphics package. The new logo and graphics will debut as part of the Network’s Super Bowl Week programming and its exclusive broadcast of SUPER BOWL 50 on Feb. 7, 2016. Following the Super Bowl broadcast, the new look will be implemented across all CBS Sports and CBS Sports Network’s telecasts.

CBS Sports also will create a uniform look across all CBS Sports platforms with new logos for CBS Sports Network, CBS Sports.com and CBS Sports Radio.