Lawyer Gloria Allred (R) speaks with Sharon Bialek (L) during a news conference in New York City on Nov. 7, 2011. Bialek was the first of four women to go public with detailed allegations.
TIMOTHY A. CLARY/AFP/Getty Images

As the self-proclaimed "non-traditional candidate," Herman Cain is now being forced into the role of politician whether he likes it not. The accusations swirling around his campaign of sexual harassment have now been attached to at least one name and face, and he must deal with the pressure and scrutiny which the press reserves for presidential candidates.

In reaction to the press conference held by attorney Gloria Allred and Sharon Bialek, Cain’s accuser, he referred to Bialek as “Woman Number Four.” Last night on Jimmy Kimmel, Cain, who vowed to be done talking about the accusations, said that he would now address any future “fire storms” on a case-by-case basis.

This comes at a time when members of the GOP are reaching consensus that Cain should deal with the issue in a clear manner as soon as possible. Cain is set to hold a press conference today at 5 p.m. EST/2 p.m. PST. What are Cain’s handlers telling him to do? How will he quash these allegations once and for all? Is it time for “Herman to be Herman,” or should he try being someone else?

WEIGH IN:

What is your take on how Cain has reacted throughout the entirety of the ordeal? If you were in Cain’s camp, are you now in or out?

Donald Goldberg, Crisis communications expert; Partner at Bluetext, an integrated communications firm; former senior member of the communications team for President Bill Clinton