Blog

As a creative content
agency, Set Visions collaborates with clients to deliver engaging imagery and
video to support their marking needs.Digital Marketing is an increasingly important
part of a brand’s strategy in a highly competitive online market that offers
multiple platforms from YouTube to Twitter to Instagram and Snapchat to
maximise a brand’s visual reach.

A recent project with Wickes kitchens saw us develop a
number of marketing solutions for their new product offering. Their handleless kitchen ranges needed a style
concept, imagery for brochure and video to build awareness. Our in-house team produced this exceptional
content over a number of phases with our project managers working with key
stakeholders via on online approval tool and face to face presentations.

The minimalist kitchens were designed to reflect the
Intelliga True Handleless system with clean flowing lines and key statement
style. CGI stills were produced ensuring
the images were technically correct and satisfied to the visual guideline our
Art Director set. Here’s the development
of one of the ranges, Esker.

The CGI team then expanded the concept a step further and
animated key elements to bring the kitchens to life. This new content was then edited with motion
graphics to highlight key call outs to the customer. The result is a fantastic video resource that
can easily be re-edited for specific audiences and platforms.

To see how our creative team can help you develop a brand
voice, extend your customer reach and improve your Google rankings get in contact with the team on 01274 610600.

Video content is vital
to engage with online customers. Video is a great channel to explain unique
tech and design features that aren’t necessarily common knowledge or visible. Design
features are often the tipping point for a customer to click the ‘Buy Now’
button, lifting your product above the competition. The challenge for our
in-house team is to make the content both engaging and informative.

Our video department, Motion, strategically plan every
animation to keep videos short and educational whilst informing the customer of
all the benefits in one place. This eliminates the need for further information
searching, retaining the viewer’s attention and more importantly their
purchasing decision.

A recent project has seen us complete a range of such CGI
animations that does just that for Hisense, simply explaining their high-tech fridges
and TV’s in a way the customer can relate to. These CG videos show that not all
fridges are made equal - therefore giving the customer a more informed choice
and confidence in the brand and product.

Set
Visions Motion department creates video content that sells. Our
creative team of art directors, videographers and CGI animators work together
across multiple disciplines to produce informative and instructional videos
suitable for web, instore and social media.

This latest animation had to answer two specific briefs. The first was
to work with and without sound to be an informative selling tool to be shown in
store to trade and public. The second use is social media, illustrating brand
style with instructional use. Our project manager worked closely with the
client to present the story board, gain product knowledge and coordinate Set
Vision’s in-house team.

Our Motion graphic designs are crucial to momentum and timing of this
informative video - key straplines are strategically timed illustrating primary
benefits of the product. The animated CGI video was designed to be easily
adapted. By updating the product and key strap lines to fit similar items in
the product line we have created a cost-effective solution for our client.

The vital
importance of video in online marketing is widely documented. Videos
convey your brand and showcase your product. Get ahead of the competition
and let our videos evoke and deliver the right message for you. We’ve
launched the ‘MOTION’ department to support our customers in expanding their
image content into video and animation in a creative, cost effective and
informative way.

Check out the Motion website, view our showreels and ask us how we could help you develop your
product launches, promotions and presentations... motion.setvisions.co.uk