Just got this in the mail n it was a bit snug so after chatting with fit ambrassador, I am returning for next cup size up. However, this bra provides Ft. Knox security without the bulk. It comes up high enough in the armputs to contain any jiggle - had a breast reduction years ago which left some loose bits in my pits - but only has 2 hooks in the back which is great for the painful arthritis in my hands. I religiously wore Curvy Couture but the 4 hooks were a challenge. My size was 40 G, so going by the guide, I got 40F in this but am returning for 40FF, 2 of them! I'm telling you, ladies, you owe it to you to try this one. (BTW, the unkind remark about the model was unfounded. I've seen her in other ads n she is stunning. Even if she weren't, how would you feel if someone did that to you? What if her kids or mom see it? Just like a bra, if we aren't lifting people up, what good are we?)

I bought this to try since I needed new sports bras. I'm a 36G/GG.
I typically buy the Glamorise Custom Control Wire-Free Sports Bra, which I LOVE for running. It's the best bra I've found that holds me in place, creates overall support with absolutely no bounce. That bra is my goto for running.
I just started Kickboxing classes on a regular basis and thought I'd be a good opportunity to look into a different bra option to try with this new activity.
I was looking for overall support, full coverage - especially for the top portion of my chest because alot of bras cut into the top of my breasts with the angle/cup cut and create double muffin boobie. I wanted separation (no uni-boobie) as well and of course the least amount of bounce possible.
I'm extremely happy with this bra, it does all those things I wanted it to do that are listed above. I works great for kickboxing and it makes me feel secure and supported. It's really comfortable and I like you there are options for how you can wear the straps. Alos the straps are comfortable and don't dig into your shoulders. I really like the material that this bra is made of and it holds up well to washing (I hang dry all my bras)
I personally wouldn't use it for running where there is more continuous "bounce" involved in that activity because I do notice more bounce when doing my 15 minute warmup routine for kickboxing which is a mixture of running, jumping, etc. but during the actual "kickboxing" portion of my hour class, this bra is GREAT for this activity.
Like I mentioned above, for running, I'd buy the glamorise custom control wire free sports bra and that's because I know there will be NO bounce.
For kickboxing, volleyball (which I play in a league weekly so I've tested it out) or softball - I'd definitely recommend this bra.

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