NEW YORK--(BUSINESS WIRE)--true[X] media, the leader in engagement advertising, today announced the
acquisition of The C4 Group, a digital media consultancy founded by Sean
Finnegan, who joins true[X] media as Chief Strategy Officer.

As part of the executive leadership team, Finnegan will spearhead
true[X] media’s strategy, sales and marketing. Finnegan will increase
true[X] media’s presence, scale and growth potential, leveraging years
of industry and agency experience in business development strategy. As a
proven industry thought-leader, Finnegan will champion true[X] media’s
position that brands and agencies should demand greater pricing
accountability, product functionality and ad viewability, as well as
more effective storytelling through interactive ad units. As part of his
role, Finnegan will also build and refine true[X] media’s corporate
culture to position the company for the future.

With both agency and publisher-side experience, Finnegan brings
extensive industry knowledge to true[X] media. Prior to joining true[X]
media, Finnegan was CEO of The C4 Group, providing digital leadership to
brands, agencies, publishers and advertising technology companies.
Finnegan has also held global leadership roles at Omnicom Media Group
and Starcom MediaVest Group, where he led digital media strategy and
operations. Finnegan’s accomplishments in digital advertising have been
recognized by the AAF’s Advertising Hall of Achievement, The Wall
Street Journal, Advertising Age, Adweek, Mediapost
and more.

“I have seen the maturation of digital advertising over the last twenty
years, and attention and accountability continue to be hot button issues
for brand advertisers and publishers alike,“ said Finnegan. “Now is the
time for the next phase in digital, and for a company with a vision to
solve these issues with technology driven products and a focus on
consumer engagement and true human interaction. I am thrilled to be
joining true[X] at this important time for the company and for the
industry.”

“We are looking forward to welcoming Sean aboard during a time of
explosive growth and opportunity for true[X],” said Joe Marchese, Chief
Executive Officer of true[X] media. “Sean is both a thought-leader and a
respected senior executive in the digital space, and we are united in
our commitment to driving the greater industry transformation toward
truth in engagement and accountability.”

About true[X] media:

true[X] media delivers effective advertising for on-demand, interactive
media. We believe that ads should be enabling rather than interruptive,
and have built the definitive engagement advertising system around our
core product of true[ATTENTION], which delivers on the promise of “zero
waste” advertising. true[X] media provides the best advertising
experience for consumers, the best monetization for premium publishers
and the best return for brand advertisers. Put simply, we have created
the commercial break for interactive media. Put more simply, we rock.

Originally founded in 2007, true(X) media pioneered the
engagement-based ad model, is headquartered in Los Angeles and New York,
with offices in Chicago, San Francisco, Atlanta, and Detroit. For more
information, visit www.truex.com,
www.facebook.com/truexmedia,
Google+, or follow us on Twitter @true_x_media.