representative for Unified Marketing, a sales-promotion and premium
company in Southfield, thought he could increase sales for his company
by advertising the ability to print a company name or logo on anything.

What he didn't anticipate was an interest, especially on campuses, bars and restaurants, for personalized condoms.
"We ran an ad in a bi-weekly entertainment publication," MacLeod said. "To catch the attention of readers, I said, 'We'll print your name on anything you want, including condoms, T-shirts, hats, jackets, etc.' Our phone has been ringing off the hook with orders for the condoms from fraternities, rock bands and bars."
According to the Southfield sales rep, names, logos and messages are adhered to the condom packages similar to names on matchbook covers.
"We're getting calls from men and women," he related. "To be honest, I ran the word condom as a lark, but with all the interest in safe sex, the response has been amazing."
-0- 12/4/91
/CONTACT: Ron Hingst of PR Services, Inc., 313-393-1850, for Unified Marketing/ CO: Unified Marketing ST: Michigan IN: SU: PDT

ML -- DE024 -- 9207 12/04/91 12:30 EST

COPYRIGHT 1991 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.