If your elevator pitch is followed by yawns and glazed looks, then it’s time to revitalize your brand. Get creative; revamp your pitch.

Your elevator pitch tells your audience why you are different and better than your peers. You want your elevator pitch to engage them in 30 seconds or less. Excite and inspire your audience about your brand’s value. Having a stiff and arid pitch may achieve the opposite. Tell your story and don’t lecture. Ask yourself, would I be interested in this? If your pitch has been unsuccessful in the past then try something else. Recharge your pitch by thinking outside the box. Run it by your family and friends then bring it to the world.