Peninsula Magazine

NetGlamour has made to the front page of Morning Peninsula Magazine

"Launched in October 2016, the first collection for S.H.E. has almost sold out at NetGlamour.com.au The new collection is launching in early 2017 with styles that reflect local sensibilities and international style. The popularity of the hand-painted designs and haute couture gowns are the brain-child of local fashion entrepreneur Hanna Edwards and her team of artisans located in her home town of Baku, Azerbaijan.

“I grew up in a home where fashion was hugely important in a city of artists and craftspeople renowned throughout Europe for their unique skills and beautiful work. Baku is the fashion capital of the Caucuses on the silk road between Europe and China so it’s been hugely important to the textile trade.”

Hanna began her career in the corporate sector for construction giant McDermott where she met her husband. Moving to Australia in 2007 and starting a family gave her time to reflect on her passions. She started to visualise her designs and working with her mother and a close circle of like-minded friends in Baku, she began commissioning bespoke wardrobe pieces that caught the eye of a few discerning local ‘fashionistas’. Soon the S.H.E. label was born and Hanna was also bringing in a hand-picked selection of accessories to NetGlamour.com.au featuring the S.H.E. line of haute couture and a selection of statement shoes and accessories.

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