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The Great ROI Mystery

It seems to be a great mystery, how best to drive return on investment for any new process, tool, or technology deployment. Change can be expensive, so it’s only natural that companies want to get their money’s worth. Who can blame them?! I work in Organizational Change Management as a consulting partner for companies who are planning mass deployments of change, and pre-launch anxiety is a palpable thing. Many companies have experienced difficulties launching in the past and not because the tools weren’t in place, not because the timing was off, not because of some catastrophic failure… simply because the impact on users wasn’t fully vetted or comprehensively communicated. So much effort goes into planning the perfect deployment strategy, protecting business continuity, and crafting back-up plans in case of system failure. You might think to yourself, ALL of this is to protect and enhance the staff experience, so what else could they possibly need?! Stop thinking of your staff as users and remember that they are people first. People want to know what’s happening, why something is happening, how it is going to affect them and their workflow, and how hard it’s going to be on them to embrace the change. Think about how you feel when someone suddenly forces a massive change in your workflow vs. how you’d feel if you were expecting and prepared for the change. The key piece is in controlling the amount of effort that employees are required to invest in order to adopt any new process, tool, or technology. An effort-sensitive deployment leads to viral adoption, and ultimately, maximized return on investment. Want to know the real secret? Make it easy for your the people. How? Invest in learning Change Management strategies and utilize them consistently for EVERY change. Want to make it easy on yourself? Call my team and we’ll do the hard work for you.

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