Evergage vs. Optimizely

Evergage provides software that enables companies to deliver personalized experiences to website visitors, mobile app users and email recipients. Optimizely is best known as a plug-n-play website A/B testing solution, which only recently expanded its solution capabilities in 2016 to include basic personalization for website visitors only.

Evergage’s real-time personalization and customer data platform was built from scratch to handle true 1:1 “in-the-moment” personalization. Architected for cross-channel personalization (web, web and mobile apps, email, search and more), Evergage is a robust solution offering marketers a powerful set of integrated capabilities designed to support a company’s long-term customer engagement strategies.