Upon buying Queens Park Rangers last summer, Tony Fernandes was quick to state
that he was not going to bankroll the club. He would be big on
communication, big on commercial expansion and good for the long term. But a
sugar daddy? “Maybe a sugar baby,” he said with a smile.

Fernandes also spoke of a commonsense approach, the need for prudence and the
benefit of having invested in English football in the midst of what he
expected to be a double-dip recession because that would “cleanse out some
of the craziness”.