The Complete Guide to B2B Marketing

According to a 2015 study by Salesforce, B2B marketers are constantly faced with three main challenges: bringing in new business, improving lead quality, and generating leads. Pardot has created the perfect resource for you to meet these challenges head on. Take a look at our new e-book, The Complete Guide to B2B Marketing. With more than 80 pages of best practices advice and helpful checklists, this e-book is packed with information to help you:

Build effective and measurable lead generation campaigns

Increase the value of your database using targeted nurturing programs

Create engaging emails that resonate with your target audience

Develop a content strategy that supports your overall business goals, measure results, and more