Busch, who drove the “Me” paint scheme with a cougar painted on the hood of his car in the May 2012 race at the track, will have Wonder bread on his car for the Talladega race next month.

The paint scheme will be similar to the one that Will Ferrell drove in “Talladega Nights,” the 2006 movie about NASCAR driver Ricky Bobby.

This paint scheme, though, comes with actual dollars. Wonder bread will sponsor Busch’s No. 78 Furniture Row Racing car as part of the reintroduction of its brand. Flower Foods acquired Wonder in July.

“This motorsports partnership definitely carries a special feeling with two American icons coming together — Wonder bread and NASCAR — at one of America’s legendary racetracks,” Busch said in a statement.