June 12, 2007

This is so bloody awful but I love it. It's a bit like watching "Our Family" on BBC1, which my kids love, and is also cheesy, naff and slightly embarrassing to watch. That sitcom has had me snorting Pepsi out of my nose in an attempt to avoid laughing.It's sacrilege to take the piss out of Darth Vader, but I'll tolerate it here. Woolworths is the working-class hardware store with middle England aspirations. Over the years its stock has become so varied that it doesn't know whether it's Arthur or Martha.But it's still the first shop my own family visits on the high street for their odds and sods - DVDs, sweets, plants, stationery, lightsabres...I'd say that BBH has just made the best ever Woolies ad.

I don't know that Vader is being pissed on here -- he's had to tolerate boobery like Tarkin and Tarkin's cronies. If he has to make beans on toast while biding his time, he's Sith Lord enough to do it.