Things we're currently thinking about

It's a constantly evolving digital world - we'd like to share some of our thoughts on what's happening in the digital landscape and how that affects our day-to-day lives. We might talk about some other things too.

It has come to my attention that we don’t want to be in the same race as everybody else. Sure we have a business, and sure it’s important that we make enough money to pay salaries - but that’s about it. We DON’T have to keep growing our team and scale, we DON’T have to keep getting new business and we DON’T have to be exponential revenue growth year-on-year.

Yes, it’s good to keep growing, but it brings on a lot of other headaches. A lot of unnecessary stress.

So, what if we only worked on things we wanted to work on? What if we only worked with clients who we weren’t assholes? What if we only did work that we were proud of?

If we take money out of the equation (and this is a common question we ask people, but not businesses), what would we be doing? We’ve decided to do that.

This doesn’t mean that we won’t pursue more attractive clients - we will, but only ones who we REALLY want to work with. In fact, the time not spent on constant business development will be concentrated on doing that instead. New client every month? What about we just worked on a new client every 6 months?

We’re going to work on things we want to be doing. We might make less money in the long term - but even that might not necessarily be true. One thing is for sure though, we’ll be a lot happier along the way.