PEAPOD PLANS FAST ROLLOUT, LOCAL MARKETING

COLUMBUS, Ohio -- Peapod, Evanston, Ill., plans a fast rollout of on-line shopping and delivery services and a more intense local marketing push following a deal struck earlier this month with Kroger's division here.The company has also made technological improvements to its operation and has targeted a number of additional cities for future rollouts, Andrew Parkinson, president and chief executive

COLUMBUS, Ohio -- Peapod, Evanston, Ill., plans a fast rollout of on-line shopping and delivery services and a more intense local marketing push following a deal struck earlier this month with Kroger's division here.

The company has also made technological improvements to its operation and has targeted a number of additional cities for future rollouts, Andrew Parkinson, president and chief executive officer, said in an interview with SN.