Which is better, carrots or the Lumia 925? Nokia and Three have an answer

Nokia and in this case UK carrier Three, have co-released a new ad for the Nokia Lumia 925. Falling under the “absurd” category, the Finnish smartphone maker asks Do Carrots help you see in the Dark? The ad then shows what looks to be a scientific test with subjects consuming vast quantities of carrots and then engaging in sports like hurdles and boxing, but completely without light.

The subjects of course fail miserably and since people falling down is allegedly funny, it is supposed to get a laugh.

The commercial ends with the line “For better low-light performance, try the Nokia Lumia 925” along with the Three’s branding.

While the commercial is mildly entertaining, it suffers from the same problem as the other recent Lumia 925 ad: they never actually show the device (let alone it doing anything). That seems a bit odd, since they could have easily have shown the phone twirling around or looking all pretty with its Live Tiles. Even more, they could have showed it taking photos in low light and the results.

It's not clear if this will air on TV or just be a web-only video, but for now you can watch it on YouTube (which we only use to watch Nokia ads, evidently).

These kind of ads are used to grab the viewers attention and get them interested. They don't have to show the product (it defeats the purpose), just to pique your interest and get you to actually go out and discover what the product being advertised can do. I think it's a brilliant commercial.

The ad is really funny and original. Maybe there is some sense behind these ads not showing the device, or mentioning windows phone. They probably found that Windows Phone is something the average person doesn't respond the same way, we Windows Phone fans do. Like, a lot of games say they are not MMOs, even though they are, because the word invokes certain sterotypes in customer they don't want to be associated with. So by avoiding Windows Phone, people just get that there is a new Nokia out there wich is supposed to be good in low light situations and associate this with a funny ad. Might be a good idea.

Pretty good, though I agree with Daniel that showing the product at the end would have put the two (funny commercial and selling point) together. I think funny/silly but true commercials get people to think about alternative products. That plus some straight commercials that show tue features of a product at work, are winners imo.

For me this one is perfect. And in my oppinion it supports the ad to not show the phone. It generates some kind of interest in viewers. Kinda like in those Modus (car) adverts. Don't know if you had them, but in Germany we had. (example : http://www.youtube.com/watch?v=HNTHQa-96Tk).
Perfect, the (not existing) music, the style. Love it.

im surprised aswell that they dont promote Vimeo since nokia did give away 3 month plus subcriptions with purchase of a nokia wp & it fits well with their promotion of their optics being used to create short films. but the fact that your limited to what you can do with a basic subsciption is a turn off probably to many then theres Dailymotion which unlike vimeo has a 360 app aswell as an wp app