Category: Case Studies

Brazil has a well-deserved international reputation for football wizardry, having won five World Cups and innumerable other trophies. Now its domestic clubs are turning to online marketing to boost their profile and revenue. With over 83 million Brazilians having access to the Web and some teams boasting 25 million fans, it was inevitable perhaps that […]

Online marketing professionals from the UK may wish to take a note of the date and put their names down for a special webinar on the combined potential of Google+ and SEO next month. The event has been organised by US company Search Mojo, and is being hosted by its CEO Janet Driscoll Miller and […]

Online marketing experts have been left breathless recently by the stunning success of the internet-based campaign against the proposed Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) legislation in the US Senate aimed at regulating the internet to prevent the downloading of US intellectual property by overseas websites. Critics were alarmed at the […]

photo credit: steve p2008 Retail analysts have identified a terrific online marketing opportunity during this year’s Christmas period – a massive internet spending spree by UK consumers over the next 14 days. Forecasters at IMRG said that Britons are gearing up to spend an incredible £186.4 million online on Christmas Day alone, a 12 per […]

photo credit: Pink Ayla The ever-increasing importance of mobile devices in online marketing was hammered home this week after a new survey revealed that 33 per cent of smartphone users had ordered a product with their device – and another 26 per cent had ordered a product or service online using a mobile app. […]

photo credit: Sean MacEntee A recent study revealed that the primary online marketing portal for businesses remains their corporate or company website, despite the rise of internet marketing campaigns on social media. The survey, by tech firm Demandbase and the Focus business network found that only personal referrals and recommendations from satisfied customers trump online […]

photo credit: Mike Licht, NotionsCapital.com The success of online marketing was made even more apparent this week after new research revealed that online-only retail giant Amazon is Britain’s favourite brand among consumers. Whereas only a few years ago, online marketing of retail sites suffered from the public perception that they were a mere adjunct […]