Orabrush Surpasses 50 Million Views on Its YouTube Channel

Company’s Quirky, Offbeat YouTube Videos Have Cultivated a Massive,
Loyal Online Following with One of the Top Subscribed Sponsor Channels
on YouTube, Just Behind Brands Like Apple and Old Spice

Orabrush's Unique Reverse Marketing Model Has Driven Sales of its
Patented Tongue Cleaner and Tongue Foam and Helped Place Product in
More than 30,000 Retail Outlets Worldwide

November 15, 2012 10:00 AM Eastern Time

PROVO, Utah--(BUSINESS WIRE)--Orabrush, Inc. today announced its YouTube channel – www.youtube.com/curebadbreath
– has surpassed 50 million total channel views. The company’s rapid
online ascension has enabled its high-energy, offbeat YouTube videos to
collectively garner more channel views than some of the world’s most
prolific brands.

“Dogs
in Slow Motion – 1000fps – Orapup”

“Online video is the core of our reverse marketing model, which uniquely
generates awareness and demand for a product online first and translates
to sales in a retail setting,” said Jeff Davis, CEO of Orabrush. “Our
success on YouTube has propelled sales of millions of tongue cleaners,
completion of a Series A funding round and distribution partnerships in
more than 30,000 retail stores worldwide. With 72 hours of video
uploaded to YouTube every minute, it is a testament to our marketing and
creative team that we have been able to excel in such a crowded field.”

For eight years, inventor Robert Wagstaff “Dr. Bob” was unable to find a
consumer base for his tongue cleaner as forays into retail and TV
infomercials proved unfruitful. It wasn't until the then 75-year-old
joined forces with Jeffrey Harmon, a college student at the time, to
produce a YouTube video marketing the product as a tool to help cure
bad breath that Orabrush took off. Since launching on YouTube in
late 2009, Orabrush has executed one of the most successful viral
marketing campaigns in recent history. Some of Orabrush’s major YouTube
milestones include:

The video’s popularity leads customers to begin uploading their
own reviews of the product to YouTube and demanding their local
stores start carrying the Orabrush.

2010

Orabrush becomes the world’s first company to feature the tagline “As
Seen on YouTube” in its marketing materials.

Orabrush launches a weekly vlog, Diary
of a Dirty Tongue, featuring Morgan the Orabrush Tongue, which has
gone on to amass more than 4 million total video views. The popular
series helped Orabrush become one of the top subscribed sponsor
channels on YouTube with more than 185,000 subscribers, just behind
brands like Apple, Old Spice and Red Bull.

Google awards Orabrush second place in its TV for All contest.

Ad Age recognizes Orabrush as one of the top 10 social media
campaigns of the year.

YouTube recognizes the first Orabrush video featuring The Orabrush Guy
as one of year’s “moments that defined YouTube.”

2011

Orabrush announces the second version of its tongue cleaner with “iPad
2 PUNKED! (Parody by Orabrush)” – a parody of the iPad 2 product
video produced by Apple. The video now has nearly 1.5 million views.

Mashable recognizes Orabrush as one of “5 Branded YouTube
Channels That Get it Right.”

Inc. includes Orabrush in its list of “7 Great Viral Marketing
Campaigns.”

Orabrush is a finalist for “Most Innovative Use of Social Media for
Marketing” in the 2011 5th Annual Mashable Awards.

The company launches Orabrush tongue foam, an enzyme-infused foam that
works with the company’s popular tongue cleaner to help eliminate bad
breath.

2012

USA Today lists Orabrush as one of 10 new products to watch for
in 2012.

“Orabrush the Movie – Official
Trailer” is selected as an official honoree of the 2012 Webby
Awards, the leading international award honoring excellence on the
Internet. The “trailer” now has nearly 2 million views.

Orabrush is a finalist for the 2012 North American Effie Awards, the
preeminent award in the industry honoring the most effective marketing
communications ideas.

Orabrush, Inc. (www.orabrush.com)
is an e-commerce distribution platform that leverages social media
marketing, with expertise in YouTube advertising, to commercialize
innovative products. Using its "reverse marketing model" with YouTube,
the company has delivered unprecedented results in awareness and
conversion driving online to offline sales with the Orabrush tongue
cleaner and enzyme-infused Orabrush tongue foam powered by Orazyme. With
more than 50 million video views and more than 185,000 subscribers,
Orabrush is one of the top subscribed sponsor channels on YouTube (just
behind brands like Apple and Old Spice) and has more than 340,000
Facebook fans. Orabrush is in 15 countries, 75 retailers and more than
30,000 retail stores globally and has become the No. 1 tongue cleaner in
the world.

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