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["There are a lot of innovative ways to use social media to attract group business, and the Seoul Convention Bureau (SCB) just came up with a creative way. The SCB is using Facebook in a whole new way to engage meeting planners and help them learn more about their destination.

The SCB recently launched a contest called “Steve’s Complete Convention Plan.” It’s a weekly comic strip that meeting planners can follow on Facebook to help a fictional character named Steve plan his four-day trip to the 2011 UNESCO Creative Cities Network Contest. Each week, viewers can log-in and vote to help Steve make a decision about his itinerary..."]

[..."Here’s what’s great about this contest:

It’s targeted – Steve’s Complete Convention Plan is cleverly designed to allow meeting planners to help a fellow meeting planner design an itinerary.

It’s educational – There’s no way to play the game without learning more about Seoul’s culture and meeting venues.

It’s fun – The cartoon format makes it more intriguing than reading a travel brochure.

It’s engaging – With one quick visit to the contest’s Facebook page each week, planners can “escape” to a different destination than the one they’re working on now.

The contest is also smart. As internet marketing for CVBs continues to become more popular, it's crucial that you find a way to differentiate yourself from the crowd. The SCB had built a network of over 5,000 fans and followers, so it found a unique way to use Facebook to keep them interested in what the city has to offer..."]