Dynamic Marketing Models

Introduction

This course is designed to enable students to design, estimate and communicate results of time series models in marketing. Special attention is devoted to dynamic systems of equations such as Vector Autoregressive and Vector error Correction models.

Course content

Addressing marketing problems with dynamic system models

Specifying and estimating dynamic system models

What-if and forecasting analysis in dynamic systems

Interpreting results in dynamic system models

Communicating and publishing papers on dynamic marketing problems

A detailed schedule with specific course topics will be distributed during the first meeting.