Wearables open up a world of possibilities for researchers, especially in the area of health outcomes. Passive data collected by wearable devices can provide the objective data to get to the heart of what might be affecting patients’ outcomes.

Breast cancer has one of the highest incidence rates in the Brazilian population – among all cancer cases in the country, 22% are breast cancer – which highlights the importance of the Pink October campaigns that help in the awareness and prevention of the disease, which also has high incidence rates in the United States (17%), United Kingdom (16%), France (14%) and Spain (12%).

Brazil is painted pink in October. The color lights up historical monuments and public buildings, garnishes the ribbons that symbolize the movement, and serves to promote awareness and encourage public involvement in the control of breast cancer. And if the objective is to inform, social media is an extremely effective tool.