WHAT’S ANOBRAINERPRICE®?

How it's made.

Less Haggle. No Hassle.

DGDG®, with the help of Kelley Blue Book®, have created a simple way to provide a more transparent car-buying process. Now, new and used car pricing is all based on the Kelley Blue Book® Price Advisor, which means less haggle and no hassle at each of our dealerships.

About Kelley Blue Book®

Kelley Blue Book is an independent automotive research company that has been in business for more than 90 years. Kelley Blue Book is the most trusted third-party automotive brand1. The company utilizes vast resources to determine its valuation. Therefore it's a NO BRAINER to be a Kelley Blue Book® Price Advisor Participating Dealer.

1 2015 Cox Automotive Brand Tracking Study

Buy With Confidence.

KBB.com® compiles vehicle registration data within your market to determine new vehicle sale prices paid based on vehicle year, make, model, trim and options. Then, using that data we display the price range for your specific vehicle of interest that the majority of car buyers are paying within your market so you’ll know you aren’t overpaying for your vehicle.

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