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Change4Life one year on

Document type:

Report

Author:

Department of Health

Published date:

17 February 2010

Gateway reference:

13505

Copyright holder:

Crown

This document reports on the first twelve months of the Change4Life campaign. Change4Life, which launched to the public in January 2009, is the social marketing part of the Healthy Weight, Healthy Lives cross-governmental strategy for England. In its first year, Change4Life focussed on those families with children aged 5-11, who were at greatest risk of becoming overweight or obese. One year on reports back on how Change4Life has performed against the targets set out in the Change4Life marketing strategy, together with what had been learned about using marketing to influence behaviour one year on.