Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Lodging in Malaysia

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Airbnb dominates short-term rentals

Over the review period Airbnb gained significant ground in short-term rentals and now dominates the category. Today’s tourists are increasingly opting for sharing economy platforms over traditional hotels as a result of their affordability and the experience gained staying in an authentic local home.

Operators highlight their innovative offerings to stand out from the crowd

Due to the strong competition posed by short-term rentals, budget, mid-market and luxury and upscale hotels will need to try and better differentiate themselves over the forecast period through offerings tailored to their customers’ needs, such as 24-hour check-in. Indeed, more hotels are offering personalised digital solutions such as mobile check-in, keyless entry or providing smartphones for guests’ usage outside the hotel.

Positive outlook for luxury and upscale hotels

A solid performance is expected from luxury and upscale hotels over the forecast period. This will be mainly due to the widespread availability of four- and five-star hotels in popular tourist areas and their lower room rates when compared to other countries in the region.

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