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We’ll help make your event a success!

Your event is important to you and your organization. You want to attract a wide variety of attendees, teach them something new and make a great impression so they’ll want to attend events in the future.

Write On Target’s speakers are committed to helping you succeed. We’ll work with you to pinpoint who your audience is and determine their needs. Then we’ll create a custom presentation for your group. We’ll help you promote the event and welcome recipients, then deliver a high-impact presentation that “wows.” We’ll even stay afterwards so attendees can ask additional questions or talk one-on-one with our speakers.

Whatever support you need, we’ll deliver. Contact us to discuss your upcoming event. We want to help you make it a big success!

Hot Topics

With 21 years of experience in benefits and HR communications, the experts at Write On Target are well versed in the strategies, tactics and tools it takes to break through today’s clutter to engage and motivate employees. Our unique, entertaining presentation style will provide attendees with practical tips they can immediately apply, as well as real-life case studies that put theory into action to produce measurable results.

Monday Morning Quarterback — How to Analyze Your 2015 Annual Enrollment and Prepare for Next Year

The stress of annual enrollment is over. You put in a ton of work and now you can look forward to the coming year. But not so fast. Just like any winning team, it’s important to reflect on how your organization performed. What were the winning touchdowns? Any interceptions that you wish you could have avoided? If you added up the penalties, would you still consider it a win?

In this presentation, participants will learn how to:

Identify key metrics and feedback tools to measure success.

Use tools to streamline next year’s planning process.

Use marketing and education techniques to keep the momentum going.

This program has been approved for 1 (HR General) recertification credit hour toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.

Using Data to Target Communications and Drive Participant Behavior

Data segmentation can be extremely complex. Big data tools and resources are used to analyze multiple cross sections of data to create specific user profiles. Communication messages are then segmented and customized to meet the preferences of each profile.

Don’t let big data discourage you. There are simpler ways to use the data you currently have at your fingertips to target your communications and achieve measurable results.

In this presentation, participants will learn how to:

Use HR data to target communications.

Segment messages to increase engagement.

Maximize communication budgets to get the best results.

This program has been approved for 1 (HR General) recertification credit hour toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.

Why Storytelling Should Be a Key HR Competency

A well-told story can make us laugh, cry, feel anger or joy. It’s like opening a window into the minds of the listeners. Storytelling can be used to increase engagement, encourage action and enhance an organization.

Encourage storytelling to uncover common challenges among your HR team and develop solutions.

Use storytelling techniques to communicate a clear vision of the role HR plays in the success of the organization.

This program has been approved for 1 (HR General) recertification credit hour toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.

5 Common Communication Blunders (and How to Avoid Them)

To become a true business partner, HR professionals need to know how to maximize every portion of their budget to get the best return on investment. Sadly, although organizations invest a great deal of time and money designing competitive benefit programs, they sometimes drop the ball when it comes to communicating those benefits.

In this presentation, participants will learn how to:

Engage spouses/partners when communicating benefits.

Involve organization leaders as a sounding board.

Communicate in an honest, forthright manner to build trust.

Focus on key messages in initial communications, then direct participants to sources, such as websites, for more detail.

Keep messages clear, concise and consistent.

This program has been approved for 1 (HR General) recertification credit hour toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.

Benefits Communications Made Simple (3 Techniques and 3 Case Studies Prove You Can Cut Through Clutter to Get Results)

Benefits aren’t exactly simple. They’re complicated, confusing and (thanks to the government) constantly changing. But there are three simple techniques you can start using immediately to cut through the noise of today’s multi-media environment, grab your employees’ attention and motivate them to take action. Translate theory into practical application by reviewing three real-world case studies that produced measurable results.

In this presentation, participants will learn how to:

Create communications that speak directly to the target audience to engage them on a personal level.

The government requires employers to provide Summary Plan Descriptions (SPDs) to participants eligible for an ERISA-covered health or retirement plan. Here’s the problem: Participants want an SPD that’s understandable. Lawyers want an SPD that provides protection. The benefits department wants an SPD that answers questions. So how can you meet all these criteria and still produce a useable document?

In this presentation, participants will learn how to:

Write an SPD so it is easy to understand and use.

Format text to increase scanability and readability.

Record, maintain and distribute SPDs economically, either electronically or in print.

This program has been approved for 1 (HR General) recertification credit hour toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.

The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.

Available Speaker

Our dynamic speaker has been integrally involved in creating benefits and HR communications for over a decade. Jennifer has experience speaking at national, regional and local events with an average rating of 9.0 out of 10!

What others are saying

Good practical approach.Engaging presentation.Very creative program! Thank you for sharing!Eye opening. Excellent!One of the best sessions!ISCEBS national conference feedback

“VERY good! Bring her back!I really like the way she kept the audience engaged.I received good tips for SPDs and future plans. She was very good and knew her information. Very creative. Very useful and practical information that can be easily applied.”Ohio SHRM feedback

I really enjoyed the case studies where participants not only provided creative, real-world examples, but also provided success metrics. The best value is the ability to prove these programs work.Greater Cincinnati Compensation and Benefit Association

Writing professionally or at least intelligently is so important because oftentimes people base their first impression of you on how well you write. This session was so relevant for work or personal communication. Loved it!HR executive

Who We Are
Write On Target, Inc. is a full-service HR & Employee communications company that brings together the best of both worlds…professionals with in-depth knowledge and experience in HR combined with a creative staff with impressive marketing skills. Our clients include Fortune 500 companies whose audiences vary as much by demographics and culture as they do media of choice.