In 1998, Loggia appeared in a television commerciallampooning obscure celebrity endorsements. In it, a young boy names Loggia as someone he would trust to recommend Minute Maid orange-tangerine blend. Robert Loggia instantly appears and endorses the drink, to which the boy exclaims, "Whoa, Robert Loggia!"[6] The commercial was later referenced in an episode of Malcolm in the Middle in which Loggia made a guest appearance as "Grandpa Victor" (for which he received his second Emmy nomination); Loggia drinks some orange juice, then spits it out and complains about the pulp. In a similar vein, Loggia has been parodied on an episode of the show Family Guy titled "Peter's Two Dads." Loggia also played a violent mobster named Feech La Manna on a few episodes of the series The Sopranos.