NEW DELHI: To push its mobile sales, Samsung launched a scheme under which customers can buy a phone on installments and after six months upgrade to a new handset.

"We are targeting a significant number of new users joining the Samsung family. This not only offers an 18-month EMI programme but also an Easy Buy Back, which will help users upgrade to newer models," Samsung Mobiles and IT's Country Head Vineet Taneja said in a statement.