References

Developer Documentation

Native Types

Native Types are designed to ease integration for publisher partners. Instead of needing to specify every detail of an ad request, publishers are able to request 1-n Native Types, each of which are defined on the server. In addition to easing publisher integrations, the biggest advantage of Native Types is the equilibrium it brings to supply and demand, especially across the exchange. Because ad requests will be standardized to some extent, the likelihood of matching a request to an advertiser’s creative assets is greatly increased.

Native Inline (NATIVE_TYPE_INLINE)

Asset

Type

Attribute Definition

Advertiser Required

Publisher Required

Title Text

Text

25 Character Max

Yes

Yes

Body Text

Text

100 Character Max

Yes

No

Icon Image

Image

240x240 px

Yes

Yes

Main Image

Image

1200x627 px

Yes

No

CTA Button

Button

15 Character Max

Yes

Yes

Rating Text

Text

25 Character Max

No

No

Disclaimer

Text

15 Character Max

Yes

Yes

Facebook Native (facebook)

Display requirements for native ads are available from the Facebook network developer site.