Printing Technology takes readers on a journey from the beginnings of the graphic arts industry through today's cutting-edge digital technology. Now in its fifth edition, this popular book has been reorganized to provide readers with a firmer grasp of how digital printing technologies are revolutionizing the industry. Traditional analog printing methods are reviewed in the first six chapters, establishing the foundation from which readers will develop an understanding of the state-of-the-art technological infrastructure for digital publishing that supports today's new, digital workflow. Subsequent chapters lead readers through the complexities of digital data, digital prepress operations, printing techniques, and finishing options. Since technology has also impacted the way business is conducted today, this edition also features information on computer estimating and job tracking, plus use of the internet as a portal for connecting printing facilities with customers, vendors, and suppliers. Discussion of customer-defined quality management, including introductions to total quality management (TQM) and statistical process control (SPC) techniques, is also included in the final chapter to ensure long-term success in this highly technical, fast-changing, and increasingly competitive field.

Benefits:

Nearly every chapter has been extensively updated based on new technologies, including expanded sections on digital printing and inkjet technologies.

All file formats are explored, equipping readers for the modern "premedia" environment within which digital content is repurposed for specific print, CD-ROM and internet needs.

Coverage of estimating and production control integrates state-of-the-art printing technology possibilities into the reality of today's business environment.

An all-new appendix on health and safety issues has been added, ensuring that readers are well prepared to work in today's high-tech printing environment.

An updated glossary, and an emphasis on how the technological infrastructure supports the increasingly digital nature of the industry, make this book invaluable to professionals and novices alike.

Author Bio

Adams, J. Michael : Drexel University

J. Michael Adams is the Dean of the College of Design Arts at Drexel University in Philadelphia, Pennsylvania.

Dolin, Penny Ann : Arizona State University Main

Penny Ann Dolin has more than 20 years of experience in the graphic communications industry, particularly in commercial photography, digital imaging, and prepress technologies. Her accomplishments include the founding and successful operation of a full-service commercial photography studio and prepress industry experience within corporate American Color. Currently, Ms. Dolin is a member of the faculty at Arizona State University East, in the Department of Information and Management Technology within the College of Technology and Applied Science.

The Printing Industry.

1) Printing Technology.

Size and Scope of the Printing Industry. Organization of Printing Services. Preparing for a Career in Printing. The Tradition of Foundry Type.

2) Foundry Type Composition.

Basic Design and Traditional Preparation.

3) Section 1. Design Considerations.

Alphabet Design. Type Copy. Traditional Art Copy. Design Steps. Section 2. Surface and Materials for Traditional Layout and Paste-up. Working with Photographs. Working From the Rough Layout. Single and Multi-color Paste-up. Traditional Line and Halftone Photography.

Printing Technology takes readers on a journey from the beginnings of the graphic arts industry through today's cutting-edge digital technology. Now in its fifth edition, this popular book has been reorganized to provide readers with a firmer grasp of how digital printing technologies are revolutionizing the industry. Traditional analog printing methods are reviewed in the first six chapters, establishing the foundation from which readers will develop an understanding of the state-of-the-art technological infrastructure for digital publishing that supports today's new, digital workflow. Subsequent chapters lead readers through the complexities of digital data, digital prepress operations, printing techniques, and finishing options. Since technology has also impacted the way business is conducted today, this edition also features information on computer estimating and job tracking, plus use of the internet as a portal for connecting printing facilities with customers, vendors, and suppliers. Discussion of customer-defined quality management, including introductions to total quality management (TQM) and statistical process control (SPC) techniques, is also included in the final chapter to ensure long-term success in this highly technical, fast-changing, and increasingly competitive field.

Benefits:

Nearly every chapter has been extensively updated based on new technologies, including expanded sections on digital printing and inkjet technologies.

All file formats are explored, equipping readers for the modern "premedia" environment within which digital content is repurposed for specific print, CD-ROM and internet needs.

Coverage of estimating and production control integrates state-of-the-art printing technology possibilities into the reality of today's business environment.

An all-new appendix on health and safety issues has been added, ensuring that readers are well prepared to work in today's high-tech printing environment.

An updated glossary, and an emphasis on how the technological infrastructure supports the increasingly digital nature of the industry, make this book invaluable to professionals and novices alike.

Author Bio

Adams, J. Michael : Drexel University

J. Michael Adams is the Dean of the College of Design Arts at Drexel University in Philadelphia, Pennsylvania.

Dolin, Penny Ann : Arizona State University Main

Penny Ann Dolin has more than 20 years of experience in the graphic communications industry, particularly in commercial photography, digital imaging, and prepress technologies. Her accomplishments include the founding and successful operation of a full-service commercial photography studio and prepress industry experience within corporate American Color. Currently, Ms. Dolin is a member of the faculty at Arizona State University East, in the Department of Information and Management Technology within the College of Technology and Applied Science.

Table of Contents

The Printing Industry.

1) Printing Technology.

Size and Scope of the Printing Industry. Organization of Printing Services. Preparing for a Career in Printing. The Tradition of Foundry Type.

2) Foundry Type Composition.

Basic Design and Traditional Preparation.

3) Section 1. Design Considerations.

Alphabet Design. Type Copy. Traditional Art Copy. Design Steps. Section 2. Surface and Materials for Traditional Layout and Paste-up. Working with Photographs. Working From the Rough Layout. Single and Multi-color Paste-up. Traditional Line and Halftone Photography.