Not that he's likely enjoying this attention, of course. The poor guy messed up his broadcast so badly, he's now been fired ... and the worst part is, his live F-bomb (and subsequent horrified stuttering) happened on his very first newscast. Ohhhhhhh, the humanity!

(Warning: R-rated language ahead!)

So basically if you were tuning into NBC’s KFYR-TV on Sunday night, you were introduced to A.J. Clemente when he started the broadcast by mumbling “Gay ... Fucking ... Shit."

Yes. He actually said that. He actually said that all of 15 seconds into his very first broadcast in his career as a news anchor, could you just DIE.

In Clemente's defense, he didn't realize his microphone was on, and as he explained later, he wasn't saying "gay" -- he was stumbling over the pronunciation of London Marathon winner Tsegaye Kebede’s first name. Once he said it, though, there wasn't much he could do ... except soldier on to deliver an incredibly awkward performance.

Check out the sure-to-be-infamous blooper:

God, I don't know what's worse, his co-anchor's tortured introduction, or his nonsensical banter ("I'm used to being ... um, from the east coast"). Or, you know, the AUDIBLE CUSS WORDS at the start of the broadcast.

Unfortunately for Clemente, he was swiftly suspended by his news director, who wrote in a statement,

He did not realize his microphone was on, but still, that’s no excuse. We train our reporters to always assume that any microphone is live at any time. Unfortunately, that was not enough in this case. We can’t take back what was said. The person involved has been suspended until we resolve the situation. All we can do at this point is ask for your forgiveness, and I can offer my personal assurance that I will do my best to ensure that nothing like this ever happens again under my watch.