Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport. Your favorite baits come floating in the "Magic Gravy" in Pint or Quart buckets, enabling you to recharge your baits by putting them back in the bucket.

Gulp! Alive baits absorb 20% more Gulp! scent and attractant which, you guessed it, makes them at least 20% MORE EFFECTIVE than the 1st generation baits. They also have a 34% better swimming action than original Gulp!. WOW! More attractant, better action, BETTER RESULTS than ever before! At Berkley, our passion is that you CATCH MORE FISH! Get yourself some Gulp Alive! and go have some fun!

I really like gulp worm because I can touch ut..
I hate real worm put into the hook.
this worm is productive for porgy and sometime striper..
real worm out fish but still good for someone like me..

By Scott

Warren, RI

Better than live worms

April 30, 2015

I find these to work better than live worms. Plus they last longer. Repower them by putting it back in the juice.

Prosbetter than live worms

By julio

, bridgeport, connecticut

life like

September 19, 2014

i purchase these because it had great reviews online when i received them they are so life like and cheaper then real worms did not get to use them yet because
the ocean were i am located there is a fishing ban because of a big fire looking forward to use them in the spring for fluke and stripbass and maybe what ever likes to eat worms

By Steve

Santa Clarita, ca

Great for perch

August 8, 2014

Love to use the bloody and camo color for surf fishing! They work great caroling rigged for perch! Except make sure to cut them in like 2" sections so u can get more uses out of each one! Plus u can always throw them back into the jar to recharge them!