Philips Lifeline teams up with Wish of a Lifetime to empower seniors to live active, fulfilled lives

Organizations work together to grant lifelong wishes for seniors and their families

December 16, 2014

Andover, Mass., USA – Royal Philips (NYSE: PHG, AEX: PHIA) today announced Philips Lifeline's collaboration with Wish of a Lifetime (WOL), a nonprofit organization dedicated to fostering respect and appreciation for seniors by granting life-enriching wishes. Together the organizations are empowering three deserving seniors to achieve their dreams by granting their greatest wishes.

Through Philips Lifeline's work with WOL, seniors are enabled to reconnect with important loved ones, places and events from their lives. As part of the joint effort, Philips Lifeline will help bring a woman together for the first time with her pen pal of more than a decade, reunite two sisters who have been apart for 50 years, and return a World War II Veteran to his home in Puerto Rico for his 95th birthday.

"Seniors have hopes and dreams like everyone else, however for many seniors, barriers such as health, finances and living in isolation make those dreams seem unattainable. Wish of a Lifetime is excited to partner with Philips Lifeline, an organization dedicated to empowering seniors to live active, independent, connected lives, and to help break down those barriers and give deserving seniors the chance to have their lifelong wishes fulfilled," said Jillaina Wachendorf, CEO of Wish of a Lifetime. "Together we are celebrating seniors’ lives and working towards a shared vision to shift how society views aging."

As part of the collaboration, Philips Lifeline will give each of the senior wish recipients a GoSafe mobile medical alert service to enable them to stay active and protected on the go. GoSafe, the new mobile personal emergency response system from Philips Lifeline, helps provide seniors with a sense of confidence to continue to get out and live life to the fullest.

"Philips Lifeline is committed to providing seniors with solutions that give them the confidence to continue to do the things they love and stay connected with the important people and places in their lives," said Kimberly O'Loughlin, General Manager for Philips Lifeline. "We're proud to work with Wish of a Lifetime in their mission to empower seniors to pursue and fulfill their dreams. We’re honored to help them in their journey and fulfill their lifelong wishes."

Philips Lifeline is celebrating 40 years of delivering meaningful innovations for supporting senior safety, health and connectedness. For more information on Philips Lifeline, the nation's first medical alert service, please visit www.lifelinesys.com and join the conversation on Facebook.

To learn how Philips is connecting care with digital solutions and services that span the health continuum, from healthy living and prevention, to diagnosis, treatment, recovery and home care, visit www.philips.com/healthcare.

For further information, please contact:

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

.

About Wish of a Lifetime™

Wish of a Lifetime™ fosters respect and appreciation for deserving seniors by fulfilling their life-enriching Wishes. Founded in 2008 by two-time Olympic skier, World Cup gold medalist, entrepreneur, and former NFL football player Jeremy Bloom in living honor of his grandmother, Wish of a Lifetime has made over 900 Wishes come true for seniors in all 50 states and the District of Columbia. The organization aims to create a positive shift in the way society views and values aging by sharing the stories of its inspiring Wish recipients with those of all generations. After experiencing a wish, 93 percent of Wish recipients stated they felt their quality of life improved and 76 percent said they felt their overall health improved. To learn more about the organization or to help fulfill a senior's Wish visit www.seniorwish.org.