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This is mainly due to mums not wanting material gifts, backed up by the survey which shows that mums claiming that the best gift for mothers day is a thoughtful card (29 per cent), a favourable bunch of flowers (15 per cent) and a nice lunch out (12 per cent).

The survey of almost 2,000 mums actually found that all most of them want for Mothering Sunday is to spend time with their children (47 per cent), or be pampered by having a lie-in (30 per cent), being treated to breakfast in bed (26 per cent) or having an uninterrupted soak in the bath (18 per cent).

Size matters: 'You shouldn't have darling' coupled with an expression like this really means 'where's the rest of it?'

But nearly half (49 per cent) of mums expect their partner to indulge them too.

A spokesperson for Cussons Mum & Me, which carried out the survey, said: 'It's interesting to see what presents mums would like for Mother's Day and what people spend, but all mums really want is a bit of time to relax and be spoiled and this needn't cost the earth.

'Breakfast in bed or a lie-in can be just as cherished by busy mums as any bouquet of flowers.'

The top ten spending cities this Mother's Day (average spend):

Top ten things mums would most like this Mother's Day

1 Spend time with their children (47 per cent)2 Spend the day out with the family (35 per cent)3 Taken out for a meal (34 per cent)4 Be spoilt by the family all day (32 per cent)5 Have an uninterrupted lie in (30 per cent)6 See their own mother (30 per cent)7 Have breakfast in bed (26 per cent)8 Spend time with the whole family (26 per cent)9 Spend time with their partner (24 per cent)10 Have a cup of tea in bed (24 per cent)