The importance of an attractive cover design cannot be overstated. The cover design will attract the reader to pick up your book from the stand. However, the next thing they will do is flip it over. No matter how attractive your design is, the content at the back of your book is what will convince them to buy your book.
So now, what does a captivating back cover need?
BLURB:
This is the ...

Our last post covered some of the basics on designing an effective book cover and this post will explore the aspects of designing a book-cover further. Here's some inspiration for Book Cover-Design:
Book Cover-design: How to do it Right
Take Inspiration from other Books and Authors
This is one of the very first things you should do. Have a look at some of the books of other authors of the same genre and see ...

We have to be honest about two things as far as book publishing is concerned:
People do judge a book by its cover.
A lot of great books are turned down by readers because of poor cover-design.
We cannot deny the fact that people open to reading all kinds of books pick up those that have a well-designed cover. In my experience, I've seen a few authors who overlook the fact ...