Is Trump a Master Negotiator?

Learn From Trump’s Deals – His Successes & Failures

Using fascinating stories and key insights, internationally-recognized negotiation expert Marty Latz guides you through Trump’s negotiation strategies, showing which to use — and which to avoid in his best-selling book.

In it, he has analyzed over 100 of Trump’s deals — determining which strategies caused him to prevail and which caused him to fail. Using fascinating stories and key insights, Latz guides you through Trump’s negotiation strategies, showing which to use and which to avoid.

Learn practical, powerful strategies from this easy-to-understand book. Studying the unconventional, sometimes shocking, and yet entertaining approach Trump has historically taken to get deals done proves to be the perfect topic to gain an excellent understanding of deal-making.

Everyone who is a student of negotiation, or simply negotiates on instinct, can become more effective at negotiating by reading the book’s lessons on:

Trump’s top 10 business negotiation strategies;

The tactics from history’s best negotiations involving James Madison, John F. Kennedy, Lyndon B. Johnson, Ronald Reagan and George H. W. Bush; and

The experts’ proven research on what works – and what doesn’t work.

“Success in business and life often depends on your effectiveness as a negotiator. Using Trump’s 100+ business deals as ‘learning lessons’—good and bad—renowned negotiation expert Marty Latz here provides practical advice you can use every day to achieve better results.”
DR. MARSHALL GOLDSMITH

International bestselling author or editor of 35 books including "Triggers"

“With this book, Marty Latz has done us an intensely valuable service – carefully sifting through and assessing all the claims, hoopla, and evidence surrounding Donald Trump’s talent for negotiation. The result is shockingly instructive.”
ROBERT CIALDINI, Ph.D

Author of "The New York Times" bestsellers "Pre-Suasion" and "Influence: Science and Practice

“Donald Trump’s entire persona is wrapped up in his belief that he is the best negotiator ever. Whether or not he wrote any part of ‘The Art of the Deal,’ it has become his personal bible of negotiation. What kind of a negotiator is Trump? How much of the puffery is real, and how much is fake? How does his success—and lack thereof—in the businesses world translate into negotiating skill and power in the White House? These questions are answered powerfully and systematically in this readable and cogent book.”

— NORMAN J. ORNSTEIN

Resident Scholar, American Enterprise Institute Co-Author of the ‘New York Times’ Bestseller ‘One Nation After Trump’

“Donald Trump’s negotiation skills have been on public display for 50 years. How good are they? Latz compares Trump’s negotiations to the research on what works. Everyone can learn from this astute book filled with specific examples, fascinating stories, and key insights.”

— PROF. ANDREA SCHNEIDER

Director, Marquette University Law School’s Nationally Ranked Dispute
Resolution Program

“Donald Trump considers himself one of the world’s best negotiators. Is he? Marty Latz’s expert eye-opening analysis of Trump’s 50-year negotiation history answers this question. Every student of negotiation — which should be every negotiator — will learn from this important contribution to our understanding of the most impactful negotiator alive today!”

— Dr. ROY J. LEWICKI

Professor, Fisher College of Business, The Ohio State University and author or editor of over 35 negotiation-related books, including the world’s bestselling textbook on negotiation

About the Author

Martin “Marty” Latz has taught more than 100,000 lawyers and business professionals around the world to negotiate more effectively, including in many Fortune 100 companies and the world’s largest law firms. A Harvard Law honors graduate, Latz negotiated for The White House nationally and internationally on The White House Advance Teams. He has also appeared as a negotiation expert on many national shows, including on CBS, CNN, MSNBC, and FOX.

A Former Teaching Fellow at Harvard’s Kennedy School of Government, one of his students was former President Barack Obama.

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MIT Professor Larry Susskind, Co-founder and Vice-chair of the Program on Negotiation at Harvard Law School, shared his thoughts on "The Real Trump Deal." Marty Latz has dissected President Trump’s deal-making skills — both as a businessman and as President of the...