Category Archives: Marketing Articles

Category Archives: Marketing Articles

In bed with Airbnb: Travel distribution in the age of disruption Rather than fighting Airbnb’s business model, some hotels are starting to think about ways to ride the tide. Source: Hotel Marketing In bed with Airbnb: Travel distribution in the age of disruption

Is booking travel through a site like Expedia worth it? Points programs aside, there isn’t really any benefit to booking travel through a site like Expedia. Travelers can get the same deal, if not a better one, booking directly with an airline or hotel. Source: Hotel Marketing Is booking travel […]

Curated hotel rates: Using relevant content to boost bookings The concept of “curating” rates revolves around being able – from all of the booking information that is available to show or “present” to the guest at that moment – to curate from that information that which is most relevant to […]

Why travel agents own the luxury market Yes, there are still doubters and yes, there will be luxury sold directly via online services – but suppliers that want to show real ROI, robustly embracing the trade is the smart strategy. Source: Hotel Marketing Why travel agents own the luxury market