30 Top Social Media Monitoring Tools You Need to Try

Social media monitoring tools are essential business elements that every business should do in running their day to day activities. These tools are of great significance as they help in identifying customer’s response, data analysis and coming up with business marketing strategies. Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager.

30 Top Social Media Monitoring Tools You Need to Try

1. Sprout Social

Sprout social is a management tool that is good for brand monitoring, message scheduling, publishing and web alerts. Sign up for a free 30 day trial of Sprout Social.

2. Hootsuite

Hootsuite is ranked as one of the top most used free social media monitoring tool. This tool gives and analyses information from social media networks such as Facebook, twitter, Google+, LinkedIn and WordPress among others. Sign up for a Free 30 day trial of HootSuite Pro right away.

3. TwitterCounter

TwitterCounter is a tool that helps in tracking Twitter users and also provides statistics of usage. It also helps in showing the most recent users and how many number of followers each one has.

4. SocialBro

SocialBro is a tool that helps in Twitter analysis and account management. Helps managers in understanding their business and develop growth strategies.

5. Social Mention

Social mention is one of the most popular social media monitoring tools that monitors lots of social media sites. This tool analyses and also helps measure social media influence.

6. Twazzup

Twazzup is a monitoring tool designed for Twitter users. This tool helps in tracking and giving real time updates.

7. Addictomatic

Addictomatic is more similar to Twazzup functionalities. The only difference between the two is that Addictomatic can be used in more sites such as YouTube, WordPress, Bing, Google and Ask.com among others. It helps to monitor brand development and reputation thus useful for a business.

8. HowSociable

HowSociable as the name suggest is a tool that measures how sociable are you or your competitors in the social media field. This tool helps everyone to know if their presence is being felt by the customers of their brand or by the target market.

9. IceRocket

IceRocket is another tool that is available in 20 different languages thus good for providing information on a wide target market. It is mostly used in monitoring Facebook, Twitter and blogs.

10. Mention

Mention is a new and useful social media monitoring tool that will monitor millions of sources (in 42 languages) and make sure you’re not missing anything new that will be published on social networks, blogs or any web page about your brand (personal or business).

11. Netvibes

Netvibes is a tool that can tracks customers, clients and competitors as well as your personal or business brand on different social media channels.

12. Google Alerts

Google alerts are alerts that are sent to you via email. What you need to do here is just choose the type of alert you need to be relayed to you such as news, blogs, web, video etc.

13. Technorati

Technorati is another top rated and useful social media monitoring tool which is quite essential for bloggers. Once you are subscribed to it, it gives you information on related blogs.

14. Trackur

Trackur is also a social media monitoring tool that helps you track and get information on companies that you are interested about, such as your competitors companies. It helps you to know what strategies they are using in their business that makes them excel, so that you can compare notes.

15. Web2express Monitoring

Web2express is also a good monitoring tool that is easy to sign up and use. It helps you in web searches and gives you real time feedback on what you are looking for. It’s also useful in analysing blogs and Twitter conversation.

16. Curalate

Curalate is a visual analytic tool for the visual web. Curalate applies an image recognition algorithms to different social media conversations (ex: Pinterest, Instagram).

17. Meltwater

Meltwater is an interesting combination between a social media monitoring and analytics tools that efficient the social engagement and will help you to create more effective marketing campaigns.

18. Google Analytics

Google analytic is also a top social media tool that helps in measuring social media traffic, alongside web and mobile traffic in general.

19. Viralheat

Viralheat is actually one of the best top paid social media tools that help businesses in making comparison of their brands and products.

20. Spredfast

Spredfast is another tool that is quite significant to social media managers. What this tool does is that it helps manage workflow and it’s result oriented. It also has the ability to track and solve customer issues making it efficient for customer care services.

21. Sysomos

Sysomos is a top paid social media management and monitoring tool that help gather intelligence through visual data analysis from accounts such as Facebook, twitter, LinkedIn etc.

22. UberVU

UberVU is another amazing monitoring tool that is able to do a diverse range of monitoring for your business hence an efficient tool for social media managers. This tool can monitor brands, good for real time customer care services, account management and brand tracking.

23. Klout

Klout is an interesting monitoring tool. This tool is great for Twitter discussions and audience engagement. These activities help in getting more information on a business brand leading to getting in-depth knowledge of the consumer.

24. Tweetbeep

Tweetbeep is very similar to Google Alerts but is a monitoring tool just for Twitter. You can search specific keywords and get the results on your email address.

25. TweetReach

TweetReach is another social media monitoring tool that is useful in following trends and activities on Twitter. This tool will help you to know who your followers are, which is an important factor to identifying your main target, easily.

26. Wildfire Social Media Monitor

Wildfire Social Media Monitor is a tool that measures your performance on social media, whether you are growing in terms of fan base or stagnating.

27. BackTweets

BackTweets is a social monitoring tool that helps track tweets history that are linked to your site.

28. Talkwalker

Talkwalker is an interesting tool that will analyze your social media reputation for different social media channels in real time.

29. Buffer

Buffer is a tool that simplifies things for you as it sequentially updates posts for you once they are filled with contents from you.

30. Boardreader

Boardreader is a monitoring tool that allows sharing information and finding answers to questions from people who share the same interests.

Adi Domocos is the Founder of Hot in Social Media. After working for several years in different international companies from Marketing Manager to Country Manager, he decided to launch a site in a field he really loves: Social Media Marketing. He’s a social guy who tries to help and cheer up those around him. You can follow him on Google+ , Twitter and LinkedIn

Advertisement

About Hot in Social Media

Hot in Social Media is an independent online community for the social generation founded in 2012.

For those of you who are working in Marketing, PR, Advertising or any other domain where a good understanding of social media marketing is a must nowadays and want to be up to date with the latest news and tips right when they are happening, you must subscribe to our Email, RSS or join Hot in Social Media on Facebook.