I know you’re laughing because you’ve heard that question hundreds of times, along with “When are you going to get a real job?”

Outsiders don’t get it. They think that camp is a seasonal job, that you’re on vacation from September to May and that it’s just fun and easy to run a program for kids.

No, they don’t get it! But I do. I am acutely aware of the year-round intensive efforts and the attention to details that are required to consistently deliver relevant, high-quality products that

Impact kids positively

Earn parent loyalty and

Bring campers back year after year.

Whether you work in not-for-profit, private, resident, day, year-round, travel or academic programs, I’ve been there. The focus groups I’ve conducted with parents and kids provide me with a unique perspective of what motivates families to inquire, purchase and return.

Who Am I?

I’ve assessed hundreds of summer and year-round facilities. I ask tough questions and challenge operators to deliver the best possible product.

I’ve been instrumental in the continuing success of established programs, helped new camps to develop and aided troubled businesses in their efforts to survive.

I’m passionate about camp, but I remain objective and unwilling to accept the excuse that the ‘economy is to blame’ for eroding enrollments. Many camps are full and managing wait lists because they have earned a solid reputation for delivering the quality product that they promise.

The True Value of Summer Camp

The camp experience is your most critical marketing tool. When parents see solid outcomes for their kids, they are eager to make the financial “investment”.

I offer two proven products that develop best business practices.

Take a look and then, if you’re ready to work, let’s talk about how we can increase your enrollments and retention …

Free Monthly Hints

Easy Actionable Suggestions Every Month

"Our ROI has been tremendous. Joanna coached us to increase engagement and elevate program quality. As a result of her marketing initiatives, our enrollment and retention are up and we are more focused on working as a team and getting results."
Dave Purcell, Executive Director
YMCA Camp Harrison @ Herring Ridge

"Joanna’s razor sharp focus combined with extensive knowledge of the camp industry, gave us tremendous insight into our operation, now in its 25th year. Her pragmatic approach to assessing each and every operational area led us to improvements across the board, but none so profound as her quality control initiative which ensures that we deliver the same level of excellence at each one of our five sites. Joanna's work opens minds and produces self-sustaining and enduring results."
Ronny Schindler, Owner
Park Slope Day Campronny@parkslopedaycamp.com

"Joanna’s knowledge of the camp industry and how camps “really” work is astounding. During her visit to Ramaquois, she was able to make significant, concrete suggestions that we were able to implement almost immediately. As a result of her input and feedback, we now provide a better experience for our campers, parents and staff."
Matt Kaufman
Assistant Director
Camp Ramaquois
mkaufman@campramaquois.com

"Through our 8 Boot Camps over the past 5 years, Joanna has guided the development of CIC’s promotional style and focus. We now see our content and photos through a parent’s perspective which has turned out to be very different from our camp-colored lenses. Joanna challenged us to examine our practices carefully; she does not hold back when she sees an opportunity to improve. We pushed back from time to time, but have seen the results of her experience and focus group-driven suggestions. The benefits of working with Joanna are evident in our registrations, parent feedback and camper comments."
Tom and Maria Horner
Owners/Directors
Catalina Island Camps
tom@catalinaislandcamps.com