Hiring a PR Consultant

PR is like writing or acting, in
that everyone thinks that if they just give it a go, they can do it. It’s
true you can learn the basics of all of these skills, someone can teach you the
basics of acting and there are certainly enough acting classes out there.
Similarly with PR, you can certainly learn the basics and be in a much better
spot to implement a campaign than if you just decided to wing it. But,
along with being a skill, PR is also an art and simply learning information or know-how
is not enough to really succeed.

Unlike hiring a full-service PR
firm, that will create, develop and implement your entire campaign for you, a
PR consultant will generally act as a guide or a coach. He ( using he in
this example; it can just as easily be she) can help you create your campaign,
write your press releases, work with you to develop your stories, help you
create a targeted media list; teach you how to meld social media and
traditional public relations, etc.

But, staying with the earlier
comparisons, unlike an acting or writing coach, a PR consultant can not only
guide you through the PR minefields, but can also do much of the heavy
lifting. For example, if you need a press release written, or if you need
someone to make the media follow-up calls for you, that can be part of his job
description. You can tailor your business relationship with a PR
consultant based on your specific needs and your budget. It’s best to
consult with an expert before trying your hand into any field, that way if you
do run into any problems; professional help is just a phone call away.

Anthony Mora Communications, Inc. is a Los Angeles-based public relations firm that focuses in the areas of media relations, image development and media training. Anthony Mora Communications regularly places clients in major media outlets, including Time, Newsweek, Oprah, the New York Times, CNN, the Today Show, the Wall Street Journal and hundreds of other media outlets. Through media placement, you are not presented within the context of an ad or commercial. You're not positioned as an ad bu...