Check out the new Nike Airwebsite, which was put online recently. It's nothing short of flabbergasting. This wins (and by far) my award for best overall website ever. Mainly, the Nike site is rich in interactivefull-motion video, seamlessly embedded in the viewing rhythm. The browsing is nothing but a seat-of-your-eyes's-pants experience, putting you exactly at the core of Nike's new zen philosophy : "More Air, More World".

Starting with the theme " Everything You've Never Seen Is Just Beyond Where You Always Stop", The site features two main sections: the running side and the ball side. Each section has you creating "more world" for the sportsman/sportswoman shown, with the help of your keyboard. Of course you can explore Nike's new line of Air Shoes, download wallpapers and more.