The Simmons/Microsoft Business Plan Challenge is available to juniors
and seniors attending a college or university in the United States. You must
be working toward an undergraduate degree in marketing or business. You may
also be majoring in a related discipline, such as geography, business
communications, etc. with a demonstrated interest in marketing or business.
After applying for this award, you will be charged with the task of
preparing a business plan in which you will recommend a location for a new
7-Eleven convenience store and recommend new products that the store should
provide. You will also be asked to propose a store promotion or ad campaign
that would appeal to potential customers of the new store.
Additional Information
Please visit the sponsor's Web site for additional information.
Applicable Majors
Marketing, Business