In addition to its soft drinks, the company owns many brands marketed as healthier alternatives, including Honest Tea, Powerade, Odwalla, Vitamin Water and Simply Orange. According to Bloomberg News, these brands played an essential role in Coca-Cola's recent 13% profit increase.We have a unique opportunity to boycott the brands Coca-Cola markets as healthier alternatives, until the company pledges to cease any and all financial contributions to campaigns that fight the labeling of GMOs.