I first started using virtual assistants (VAs) several years ago after I read Timothy Ferriss’s book “?The 4-Hour Work Week”. What I leaned was that there are things in my business I like to do and am good at that drive revenue to my bottom line.

Conversely, some things I am not good at, don’t like to do, that also steal precious prospecting time from my business.

As the Affluent Entrepreneur, you are the brand your customers want. They want your signature, your imprint, your branding. They want you!

That is why people prefer Ralph Lauren’s Polo brand jeans compared to Wal-Mart’s Faded Glory brand. People always want a Mercedes Benz or BMW over a Hyundai or Chevrolet. It all comes down to branding.

As an international best-selling author, professional keynote speaker, publishing and marketing coach and internet entrepreneur, he has inspired thousands to create their own individual destinies as well as organizational destinies.