How To Use Pokémon Go To Boost Your Business’s Social Media Exposure?

Considering that the Pokémon Go game is easily topping Twitter and Facebook usage now, it would be absolutely criminal for businesses not to take advantage of this unique game’s popularity to help their own venues get a little more social media coverage. However, if you’re not quite sure how to do that, here are four easy ways your business can take advantage of Pokémon Go’s popularity:

1) Send invitations to users on your social media pages to come play at your business’s venue

Post invitations on your social media pages (like on your Facebook page, your Twitter feed, etc.) inviting users to catch Pokémon at the venue of your business. Even better, make the invite more appealing by offering prizes and discounts for their participation.

2) Ask users to tag your business with the pictures of the Pokémon they caught there

Tell players to post pictures on Facebook of the Pokémon they caught at your business, and tell them to tag your business with those pictures in order to receive prizes, offers, and discounts from your business. In fact, you can even offer higher discounts or better prizes to players who post such tagged photos publicly.

3) Offer players freebies for “Checking In” on Facebook while they play Pokémon Go at your business’s venue

Facebook “Check Ins” to your business from Pokémon Go players are another way that your business will gain more social media coverage. You can sweeten the deal by offering free Wi-Fi (or other kinds of freebies and benefits) to such players.

4) Offer discounts for the products that players post (and tag) with their Pokémon pictures on social media

You don’t have to limit it to Pokémon pictures. Encourage players to post pictures on social media of their captured Pokémon with the product(s) that they want to buy from your business (and to, of course, tag your business with those photos): Offer these players discounts on the products that feature in their Pokémon pictures.

Each of these methods will drastically increase your business’s social media coverage online, thanks to Pokémon Go’s immense popularity.