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SBG6 NEWS
SUNDAY BUSINESS GUARDIAN www.guardian.co.tt JUNE 1 • 2014
Carnival is not just big business
for mas men. Within the last five
years, there has been an increase
non-invasive beauty procedures
to buff and primp the body beau-
tiful for two days on the road. While that
increase has come about primarily through
women, men too, are using these procedures.
Speaking with the Sunday Business
Guardian, operators of these services said the
demand is not only limited to the months and
weekss leading up to Carnival, but are also
accessed by women looking to lose that extra
weight just before their wedding, to shed that
post pregnancy belly fat or just to remove
unwanted body hair.
But what is a "non invasive" beauty pro-
cedure?
According to the Medical Dictionary online,
non invasive means the procedure "does not
puncture the skin".
Madi Sun Limited is one of these non inva-
sive operators. They are local representatives
for the Zerona Laser Treatment, which accord-
ing to the company s website, uses a "cold
laser technology to emulsify fat". This cold
laser treatment "helped patients to reduce
inches from their waist, hip and thighs."
The website continued that the procedure
is FDA approved and that "the released fat is
naturally passed through the lymphatic system"
and "can be released as energy, or in urine
sweat and breath and there is no risk of heart
attack or stroke since free fatty acids are safe
to transport in the blood."
Madi Sun, which opened its doors in 2013,
is located in San Fernando and currently
employs four Zerona Specialists.
Terysa Humphery, a health and wellness
technician at Madi Sun told the Sunday BG
that the cost per treatment was $800. However,
she said, as the number of treatments done
increases the price reduces to as low as $440
per treatment and the number of treatments
required, "varies per individual as several
factors are taking into consideration, for
instance Body Mass Index and medical history".
These were determined during a free consul-
tation. Treatment packages ranged from 9 to
50 treatments over a 3 to 4 month period with
the busiest months being January and February
in the company s six month existence.
The Ultrasound and Laser Integrated Practice
(TULIP), in El Dorado, is another one non-
invasive company that the Sunday BG spoke
to. TULIP specialises in laser treatment for
hair removal, photo rejuvenation with skin
tightening, removal of acne, acne scars, stretch
marks, and tattoos. TULIP has been in exis-
tence since 2011 and employs three medical
professionals inclusive of a nurse and an assis-
tant.
A medical professional at the clinic said that
persons can come in for a free consultation
for the various laser beauty treatments men-
tioned. The cost of the treatment also varies.
He said during the free consultation " I see
the extent of each of those conditions and
then I could give a cost."
Cost per treatment also depends on the
amount treatments needed. For example, hair
removal may need, two to six monthly treat-
ments, while treatments of acne scarring which
can take place forthnightly to one a month.
He said tattoo removal was the most gradual
process and may take months and depended
on skin type, type of ink and ink colour.
Demand for services was also heavy at Car-
nival time
The TULIP representative said people came
from as far as Tobago and Guyana to make
use of their services.
The growing business of non
invasive beauty procedures
Before
After