About this project:

Coca-Cola requested banners in a rotation for their news and announcements to inform global employees and celebrate accomplishments. The goal was to create a unified corporate vision by engaging global partners with inspiring daily content. Coca-Cola is much more than a fizzy drink and these images intend to capture the heart of that message. Although the readers were a captive audience, you can bring a horse to water, but you can’t make it drink. The following Intranet banners inspire clicks in the same way consumer banners do – the challenge is not that different.

These simple banners were the first impression and primary call-to-action for their inspirational world news. My objective was not to sell a product to consumers, but sell the company’s vision and mission to their global operators. Whatever the end goal, conversion happens when humans respond to great design and click-through – goal accomplished.