What Is The Purpose Of Your Website?

What is the purpose of your website is a great question to ask yourself from time to time…

How do you begin to shape a purposeful… website? Old or new, your best bet is to keep it simple. Basically, you have three strategic options:

Sell products and services

Generate leads

Establish credentials

Option 1, an e-commerce site, requires the biggest development and marketing budgets. It produces direct revenue and measurable profit, as well as sales leads.

Option 2, a lead-generation site, can be developed and marketed for less (generally speaking), but still requires a hefty investment. It produces qualified, trackable sales leads.

Option 3, a credentials site, is the simplest and least expensive option. It makes a good impression on people who know who you are, but won’t help you find new leads or customers.

How do you know which option is right for you? A lot of factors go into that decision, with budget being one of the most important…. For now, suffice to say that many companies have lead-generation ambitions but only a credentials budget.