“To lawfully operate across these markets, online financial services organizations must monitor compliance for each individual market,” Even Financial said in a statement. “This is a cumbersome, expensive process that is now automated and made more affordable with Even Financial’s Programmatic Compliance Tool.”

“As we’ve been operating our supply-side platform, we noticed that organizations were having to take on burdensome tasks in order to maintain marketing efforts across the online landscape,” cofounder and CEO and co-founder Phillip Rosen said. “We decided that technology, if properly designed, could unload marketers of those tedious tasks, all the while improving compliance, lowering costs and allowing organizations to expand the reach of their campaigns through affiliates without sacrificing adherence to these strict guidelines.”

A two-time LendIt Journalist of the Year nominee and winner in 2018, Tony has written more than 2,000 original articles on the blockchain, peer-to-peer lending, crowdfunding and emerging technologies over the past seven years, making him one of the senior writers in the alt-fi sector.

"The evolution of the crowdfunding and peer-to-peer lending scenes is absolutely fascinating to chronicle. It is a joy to be around people with such passion and vision."