Only in the Bay Area? The vegetarian real-estate broker

You couldn’t make this stuff up. A Bay Area real-estate agent is marketing himself as a “vegetarian broker”. This being his unique selling proposition, presumably he hopes to reel in like-minded veggie lovers as clients.

thecalloftheland.wordpress.com

A Palo Alto broker is marketing himself as a “vegetarian real-estate agent”.

“Are you a vegetarian or vegan preparing to buy or sell a house? Are you dreading the thought of the contact you will be forced to have with real-estate agents, as part of the process (the same way most people dread upcoming encounters with used car salesmen)? You are not alone!” broker Daniel Berman from Pacific Century Realty writes on his website.

Berman addresses the obvious question — what difference does it make to have a real-estate agent who is vegetarian as opposed to a meat eater — head on. “Simply stated, it’s a matter of shared values, an approach to life and a way of relating to others,” he says. Adding: “If you’ve been a vegetarian (or vegan) for any length of time, you know what I mean.”

Berman, whose patch is Palo Alto, boasts of another distinction. He is, he claims, “the only non-ethnically Chinese real estate broker in the Bay Area who is fluent in (Mandarin) Chinese”.

Well, I guess you can’t blame professionals for using every tool in the box when it comes to selling their services in this dire market.