Jeff Price is back in the sports media biz — and this time his responsibility stretches across all platforms. Price, who left as president of SI Digital last April during a series of changes at Time Inc. (NYSE: TWX), joins The Sporting News as president and publisher. He’s on his way to Charlotte now to be introduced formally at the American City Business Journals, Inc. unit but will be based in New York. In his new job, Price will be responsible for business operations, ad sales and marketing, business development and R&D, reporting to CEO Whitney Shaw.

Published for 124 years, TSN is the old-timer among sports publications — and as the most troubled over much of the past 20 years, also the most willing to experiment with new business models. The magazine added a free digital daily edition in 2008 when it slashed its print schedule to bi-weekly monthly.