Intelligent Alerts

Create and manage alerts based on data anomalies and “stacked” alerts that capture multiple metrics in a single alert.

Why intelligent alerts?

Obviously, you’re not watching your data 24/7. And frankly, you’ve got so much of it that you couldn’t even if you wanted to. So when something important happens — maybe you reach a specific benchmark or you get an unusual amount of traffic — it’s easy to miss it.

With intelligent alerts, Adobe Analytics monitors your data and notifies you immediately when something unusual happens. You get granular control over alerts that integrate with the Anomaly Detection feature, triggering when you need it most.

Anomaly-based alerts

Set your alerts to be triggered based on anomaly thresholds, changed percentages, or above or below set data points.

Comprehensive alert management

Preview how often alerts will trigger and send alerts by email or SMS with links to auto-generated analysis.

Get the details on intelligent alerts.

See related features.

Anomaly detection

Statistical modeling automatically finds unexpected trends in your data by analyzing metrics and determining a lower bound, upper bound, and expected range of values. When an unexpected spike or drop occurs, the system alerts you in the report.

Ad hoc analysis

With our Analysis Workspace feature, you get a robust, flexible canvas for building custom analysis projects. Drag and drop any number of data tables, visualizations, and components (channels, dimensions, metrics, segments, and time granularities) to a project.