Problem: We wanted to create a guide to family holidays that we could give to relevant customers whilst at the same time capturing their data. We didn’t want to create a website as we already have relevant content.

Solution: We created a printed guide that can be requested by customers. In order to boost distribution I researched online solutions to sharing the guide. I settled on Yumpu as it works well on all devices and offers a good user experience.

Outcome: Many copies of the guide have been requested online and offline. We have expanded our customer database whilst giving people a really useful and well researched guide.