An anonymous blogger from Brooklyn has become an internet sensation for fearlessly documenting her bizarre fixation with bread. This woman films herself as she plunges her face into different types of bread, and posts the footage on her Instagram page, ‘Bread Face Blog’. The tagline reads: “Bread Face – giving the people something they didn’t ask for.”

Bread Face hasn’t revealed her name, but we do know that she’s 27 years old and works as a copywriter by day. With over 40,000 Instagram followers and thousands of likes on each video, her bizarre bread smashing habit has managed to catch the attention of various magazines like Buzzfeed, Vice’s Munchies, and The New York Times. Obviously, they’ve all had one common question to ask her: Why is she doing this?