Hollywood, 1927. George Valentin is a silent movie star. The glory and success seem to smile on him, but all of that would soon change. Together with meeting the charming Peppy Miller, he will soon make another discovery: the arrival of talking pictures will cause him to fade into oblivion. This is the plot of upcoming “The Artist”, silent film directed by Michel Hazanavicius, which is a faithful mirror of our times and catwalks too.The American myth has already shown its weakness in “The Great Gatsby” by Francis Scott Fitzgerald, released in 1925. These were the same years during which America changed over from the "roaring Twenties" of optimism, welfare and consumerism to the stock market crash of 1929. This hit directly the upper middle class and so began the consumer crunch, while Hollywood stars and gangster movie became the new style icons. In the art, rationalism and modernism influenced the graphic shapes of Edward Steichen’s photography. A historical period similar to the present climate of austerity caused by the economic crisis and vertiginous market oscillations. So contemporary men need confidence and plainness, which are retrievable in ‘20s and ‘30s inspired looks. Tailcoat, bow tie, top hat, white shirt and bicolour shoes are ideal for the evening. While for the day: suit jacket with wide sharp revers and waistcoat, otherwise pinstriped or double-breasted jacket. The variety lies in the pattern of fabrics and tie.