A/B Testing

Kentico’s Online Marketing solution’s built-in A/B and Multivariate (MVT) Testing modules allow you to use an iterative approach for delivering content to visitors by testing page variations and identifying and optimizing those that work.

A/B Testing

When you want to assess two different designs or messages, you can split your audience into those who receive the control version and those who receive the treatment version. Reports help you identify the more successful page. Pre-defining which visitor segments to include in the tests helps you achieve your target results faster. When evaluating riskier changes, you can restrict page traffic to reduce any negative impact. With A/B testing, you can find the design and message that leads to most conversions.

Full Control

Unlike other similar systems, the fully integrated A/B Testing module requires no external applications and allow you to test, manage, analyze, and test again without any technical knowledge.

The interface gives you full control over your tests and their results, meaning you can optimize, optimize without having to reroute your ideas through developers, so you can test each detail and identify the page or page elements that have most effect.

Real-time Reports

Kentico’s Online Marketing Solution interface allows you to track the impact of your tests on user behavior with real-time reports. You can monitor which pages or variants are performing best, and identify and perfect the winning versions. You can also use metrics such as conversion goals and counting methodologies.

Campaigns are the way that marketers consistently engage with an audience at scale. Based on a marketing plan, campaigns contain ways to validate the success of marketing activities for an organization.