Promoting Rutgers Through Advertising

Everyone wants to get their message out in a way that attracts attention and pursuades people to take some action. We can help you craft the right message and find the best opportunity at the lowest price.

Quick Links

Advertising Review

The university advertising policy [PDF] broadens Rutgers’ ability to communicate directly with key audiences through paid advertisements in print, electronic, and public media.

The Board of Governors policy allows for the purchase of advertising in external media to promote Rutgers; its campuses, units, and programs; and the achievements of its faculty, staff, students, and alumni.

The policy also authorizes the Office of Strategic Communications to coordinate advertising for the university to ensure that:

the university is presented to the public in a consistent and coherent manner; and

university resources are used effectively.

In addition, the department will work to secure better rates and placements and provide guidance about how to maximize promotional opportunities.

All Rutgers advertising must be reviewed and approved in advance of placement through the review process found on this website with the exception of: