You'd be forgiven if, after glancing at the business page headlines this morning, you are left wondering what's up, besides home sales, because everything feels like it's down but nobody wants to
believe it. ...Read the whole story

It's no news that CMOs are among the most oft-booted execs. And a new survey from recruiter Korn/Ferry reports that most marketing insiders say when CMOs fail, the fault isn't with the individual, but with companies that aren't as open to change as they think they are. ...Read the whole story

The company says most 2015 model Chevrolet, Buick, GMC and Cadillac models in the United States and Canada will get the service via AT&T, and that worldwide carrier and supplier relationships in coming months will put the service in brands like Opel and Vauxhall. ...Read the whole story

According to a survey by digital entertainment company Rovi, people in Italy, Spain and the U.S. had the highest streaming frequencies -- with 73%, 71% and 66% of consumers, respectively, streaming videos to their tablets two to three times a week or more. ...Read the whole story

Lexus and the Weinstein Company held a pre-Oscars preview party showing two of the Lexus Short Films: U.S. director Justin Tipping's "Swimming in Air" and Spanish director Cristina Molino's "Beyond Memories." The event was held at the Directors' Guild of America. ...Read the whole story

Airlines can improve their conversion from clicks by as much as 25% by better matching landing pages to different types of trip profiles, according to a study. The study was conducted on behalf of multiple airline partners who advertise through Intent Media's Ads for Travel platform. ...Read the whole story

Macy's, posting better-than-expected sales for its fourth quarter, raised its forecast for the year ahead, and says it will intensify its omnichannel strategy. Net sales for the quarter were $9.35 billion, while net income slipped 2% to $730 million. Adding more than $1 billion in sales for the year, the Cincinnati-based retailer says "we continue to see significant upside opportunity ahead in those strategies that have worked so well since we reorganized the company in 2009," adding that it will "sharpen" its localized merchandise assortments and marketing, and step up its omnichannel strategies. The company also has high hopes for ... ...Read the whole story

The company says Spotify's built-in social sharing capabilities work in cars. When the Spotify app is connected and running, if a friend sends a track, album, artist or playlist to your inbox, the car will read it aloud. ...Read the whole story

Broadcast networks and programs cannot simply put out one-way programming anymore and expect success. Programming has become one element of an aligned, multichannel, multiplatform content stream. People are not compelled to just listen or watch anymore; ...More

Big data is quickly becoming a bigger buzzword in 2013, yet marketers may be left wondering exactly what it is and how it can be used. Although we are collecting more data than ever before, pulling ...More