Whether viewers are romantic film buffs or not, the movie certainly has their attention.

Yesterday, within moments of the trailer being released by YRF, the film started trending on Twitter worldwide, and didn’t give up, even 24 hours later.

The movie seems to have all the right ingredients put together. First, it is a Yash Chopra direction with the classic humongous budget. Second, it’s got King Khan. And third, it’s got not one – but two – really sought after heroines.

The trailer of the film reveals nothing, except that it’s a romance. But of course one need not have struggled to grasp this because the film is called ‘A Yash Chopra Romance’ after all.

Is it a love triangle? Or is it about losing the one you love and then re-finding love? There are many questions that come to your mind.

None are answered.

What’s the trailer all about?The promo begins with Shah Rukh’s deep voice sounding like its been dipped in chocolate. He recites Aditya Chopra’s lovingly written poetry, with perfect urdu diction.

The makers tantalize you with expansive landscapes of Ladakh, Kashmir, London, and their trademark Swiss Alps. Somewhere in the backdrop you can even see the famous Pangong Tso, while Shah Rukh looks contemplatively up at the sky.

The poetry itself makes you curious. In the first verse its love, in the second its betrayal? By the third its love again and the fourth talks of treachery and hatred!

The background score draws you in; And in the midst of this all Shah Rukh walks towards you with mines going off in the backdrop, only leaving you thinking, “Tell me more!”