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7 steps to a Social Media Strategy Social Media Strategy is essential to the 21st century charity and NFPs, do you have one? It should be both part of your marketing strategy but also your digital strategy. It should be based in quality. There is the story of the group lost in a great forest,...

Every battle is won before it is fought Everyone takes up ‘Sun Tzu – The Art of War’ and looks for the answers for winning in the battles of life and business, but every battle is won before it is fought. “If you know the enemy and know yourself, you need not fear the result of...

Marketing Strategy: 7 steps to a charity marketing strategy You want to reach more people build your profile and network and of course generate more income. For that you need a marketing strategy. If after reading this you would like help advice and support then get in touch with Jonathan via the contact page. The...

7 reasons charities need a digital strategy. For charities to have a digital strategy is essential. So here are 7 reasons charities need a digital strategy. In 2017 the online fundraising news site UKfundraising stated the the charity digital skills report showed that 50% of charities did not have a digital strategy. Last year in a report...

This satirical piece is part of the myth of consultancy, when really what consultants hope to bring is clarity. Why did the chicken cross the road? Deregulation of the chicken’s side of the road was threatening its dominant market position. The chicken was faced with significant challenges to create and develop the competencies required for...