Mercedes-Benz Proves Not All Commercials Have To Be Windy Roads and Mountainsides

A close-up of the driver smiling, followed by a speedy blow-by of the car

Mercedes-Benz's Magic Body Control commercial:

A ruler-inspired background

Chickens

A funky song

A pair of hands and arms to move said chickens in slow-motion dance moves

And yet the Mercedes-Benz commercial manages to grab out attention, stick in our head, and convey a message about how good its "Intelligent Drive" fantastically. Other car companies (besides Kia) must be shocked at how well creativity can work.