Economic growth and rising personal incomes in the Asia Pacific region may make it an exciting growth area for international brands but the potential for international spirits varies considerably from market to market. Jeremy Cunnington of Euromonitor International assesses the opportunities on offer for premium spirits brands across the region’s key markets.

If prime target consumers for international spirits in China have as much difficulty telling whisky from Cognac as a recent report suggests, marketers may have to up their game to reap the rewards the mother of all emerging markets has to offer. Ben Cooper reports.

Whether marketed as non-alcoholic beers or soft drinks, malt-based beverages are expected to grow as a category in the coming years. While the products are finding increasing acceptance among Muslim countries, Johanna Iivonen of Euromonitor International believes there is significant potential to market them on their health credentials to a wider international audience.

A decline in the core spirits market in Asia should not be seen as a deterrent to international alcoholic drinks companies from entering the market, if the findings of a recent report on the Chinese market for beers, wines and spirits, published by Access Asia, is anything to go by.

A decline in the core spirits market in Asia should not be seen as a deterrent to international alcoholic drinks companies from entering the market, if the findings of a recent report on the Chinese market for beers, wines and spirits, published by Access Asia, are anything to go by.

Consumer motivations behind the increasing take-up of healthier and functional food and drinks are not just about seeking better health, according to a new report from Business Insights. Moreover, the report points out some striking national variations in the cultural reaction to the health and wellness trend.

A new report from Business Insights suggests that alcoholic and soft drinks brands retain the strongest consumer loyalty across all food and drinks sectors, but in today’s highly competitive and commercialised marketplace, brand loyalty is under greater pressure than ever before. Ben Cooper reports.