Thursday, 30 June 2011

Sugababes – Freedom, for Nokia N8 Pink

Came across this whilst looking at our previous post for Nokia’s short film competition. It is a promo for the new Nokia N8 Pink, of course this is the perfect opportunity for the Sugababes to promote their new single “Freedom” whilst Nokia make use of the rising product placement in pop-music. Check it out and the making of below.N.B: we aren’t affiliated with Nokia, and are promoting the great design and ideas of this promo.

The VIP area was crammed with a guestlist that West London has never before seen. Beyonce's husband Jay Z sat front row of the balcony with mother-in-law Tina Knowles, sitting beside Gwyneth Paltrow, Jessie J, Stella McCartney and Adele, whose concerns for her recently damaged voice proved unfounded as she sang along to Single Ladies from the best seat in the house. Other guests included Glee cast members Naya Rivera, Chord Overstreet, Darren Criss and Harry Shum Jr, who took a night out of their hectic European tour. Paloma Faith, Tom Ford, Matthew Williamson, Alexandra Burke, Sherdian Smith, JLS' JB, The Sugababes' Jade Ewen, Jade Parfitt, Mr Hudson, Henry Holland and Alison Mosshart, celebrating ahead of best friend Kate Moss' weekend wedding, were all in attendance and enjoyed the show from the exclusive VIP area.

About Me

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The Jade Ewen Story so far...

Jade Almarie Louise Ewen (born 24 January 1988) is an English singer, songwriter, actress and member of the Sugababes. Ewen began her singing career in the girl group Trinity Stone signed to Sony BMG in 2005, but they disbanded in 2007 with no album released. In 2009, she represented the UK at the 2009 Eurovision Song Contest performing the Andrew Lloyd Webber / Diane Warren penned "It's My Time" after winning the UK national selection. She achieved 5th place, cementing her as the most successful British Eurovision act since 2002. She replaced Keisha Buchanan in the Sugababes in September 2009, while at the time still signed to Polydor Records.

Ewen was born and brought up in Plaistow, London, to a Jamaican mother, Carol and a Scottish-Sicilian father, Trevor. Trevor is blind and partially deaf, while Carol is partially blind. Ewen was a carer to both her parents and two younger siblings, Shereen and Kiel.She received a scholarship to the Sylvia Young Theatre School. As a student at Sylvia, she appeared in The Bill, Casualty and Mr. Harvey Lights a Candle.Ewen also won the part of Nala in The Lion King at the West End at the age of twelve. Ewen appeared in the children's dance DVD, entitled How To Dance. She also featured briefly in the video for pop rock band Busted's "What I Go to School For".

Between 2003 and 2004 she appeared in the Australian series Out There. In 2005, Ewen became a member of the girl group Trinity Stone which was signed to Sony BMG. The group disbanded in 2007. She later recorded with rapper Kwamé, who was impressed with her work on MySpace. She released a digital single, "Got You" in 2008 under Kwame's Make Noise label. Ewen co-wrote the song "A Little Bit" for the girl group Booty Luv and also "Let Me Be Me" for Jessica Mauboy. In early 2009, Ewen acted in the first episode of the series, Myths.

In January 2009, Ewen was approached and participated in the UK national selection for the Eurovision Song Contest 2009. She was eventually selected to represent the UK with the song "It's My Time" composed by Andrew Lloyd Webber who accompanied her on piano onstage. Ewen was signed with Polydor Records in February and began working on her debut album. In May Ewen finished in fifth place, the highest placing for the United Kingdom since 2002.

In September 2009, it was announced that Ewen had joined the Sugababes as the replacement for Keisha Buchanan.While her second single, "My Man" had been released in the same week, promotional activities for the single were cancelled. Although the single still managed to reach #35 in the charts. In an interview with the BBC, Ewen confirmed her commitment to the Sugababes as her main priority and that her solo album was put on hold. "About a Girl" later debuted at number eight in the UK. Sweet 7 was released in early 2010 after multiple delays from late 2009, and charted at #14 on the UK albums chart. In late 2010 Jade was revealed as the new face of Miss Ultimo lingerie, modelling the lingerie fashion lines Autumn/Winter collection for 2010.

A Brief History of The Sugababes

Sugababes are an English pop girl group based in London, consisting of members Heidi Range, Amelle Berrabah and Jade Ewen. The Guinness Book of World Records have named the Sugababes as the most successful female act of the 21st century with six UK number one singles and eighteen UK top ten hits.

Sugababes were formed in 1998 by founding members Siobhán Donaghy, Mutya Buena and Keisha Buchanan. In 2001, after just one album and some initial success, Donaghy departed and the introduction of Range in the same year was met with the commercial success. The group survived a second line-up change in December 2005, when Buena left the band and was subsequently replaced by Berrabah. In September 2009, it was confirmed that after eleven years in the band, Buchanan was no longer part of the group and had been replaced by Jade Ewen.