THE ECONOMY: Stripping for Action

In their New Britain, Conn, plant last
week., appliance-makers Landers, Frary & Clark (Universal Appliances)
were busy with a new vacuum cleaner which had one radical change from
their old modelthe price. Instead of retailing at $79.95, the new
model sold for $49.95.

It was more than a simple price cut.

Landers had stripped all the frills and doodads from its de luxe
tank-type cleaner to get a cheaper one on the market. Example: the
light that flashed when the tank needed emptying was eliminated.