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Success Stories

DocuSign

DocuSign Redefines Process That Yields Revenue Results

When the marketing team at DocuSign was implementing the latest version of Oracle Marketing Cloud, they made an interesting discovery. They did not require more content to run their campaigns like many other organizations. They already had a large number of content creators creating a huge library of assets. What was lacking was an effective structure that would keep their multitude of assets organized.

Challenges

Multiple stakeholders running numerous demand generation campaigns

Needed a consistent yet flexible system for asset organization

Lacked a scalable marketing automation architecture

Solutions

Web-based Campaign Name Generator

Asset Architectural Consistency

Organization Enforcement Process

Results

“Our marketing automation platform implementation is delivering a hugely valuable set of capabilities, programs, content and results. It’s helping yield the best demand generation lead and web revenue results our company has ever seen.”