Mangaluru : ’Film commerce board’ for Tulu films in the offing

Mangaluru : ’Film commerce board’ for Tulu films in the offing

Mangaluru, June 05, 2015: Speaking at a felicitation programme to honour achievers from Tulu film industry, organised by Karnataka Tulu Sahitya Academy in Mangaluru on June 4.

Thursday, Film producer and distributor T A Srinivas said that is has been inevitable for regional films to have a separate film commerce board for itself, so that this section of the film industries as well as the Tulu languages may flourish better. So far, the regional languages including Tulu have not been able to attain great success in the box office and the producers were not getting returns in full against what they have invested.

Several professionals in Tulu film industry felt a need of establishing a separate film commerce board for development of regional language films such as Tulu.Meanwhile he called upon the film producers not to release films back to back but to wait for a minimum of two weeks after the release of a film.

The defiant competition would do no good either for the film industry or the producers.Film producers should have a strategy as to give successful films. Also, the films should cater to all stratas of people, he said and added to choose various genres instead of adhering to a particular formula just because it was a hit earlier.

Film director and producer Richard Castelino stated that even though there are 17 lakh Tulu speaking people, the Tulu films have been able to attract only two lakh film audience and added that more efforts are needed to attract the remaining people to cinema halls. Actor and director Shiwadhwaj suggested the Karnataka Tulu Sahitya Academy to preserve old Tulu films in digital form. He expressed a need for the Govt. to enhance subsidy for Tulu films.

Felicitation : The members of cast and crew of Tulu film ’Chalipolilu’ which completed 200 days, were felicitated on the occasion. The film is running for the 217th day in PVR in Mangaluru and has also been screened in Mumbai, Bengaluru, Madikeri and Bahrain, collecting more than Rs 2 crore. Director Veerendra Shetty Kavoor, actors Navin D Padil, Public Relations Officer Jagannath Shetty Bala, Prashanth and others were among those felicitated.