In 1978, Dennison, the predecessor to today's binder-and-label behemoth Avery Dennison, had gobbled up Carter's Ink and was ready to introduce the next great innovation in text-marking technology: fluorescent colors.

Project “10 to the 100th”, in honour of Google’s 10th anniversary of helping you surf the web (and email and calendar and who knows what else these days), the internet behemoth is asking people to submit their ideas that will have broad impacts on people’s lives.