Dr David Baxter PhD, M(Res), BSc

Associate Professor of Innovation

Dr David Baxter is Associate Professor of Innovation within Southampton Business School at the University of Southampton.

Associate Professor of Innovation in Southampton Business School. Current research includes the innovation process, customer insight methods, and knowledge and learning in innovation.

Previously a Lecturer in Innovation at Cranfield School of Management.

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Certified ScrumMaster®

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Research interests

Current research interests include the application of novel methods within the innovation process, including the impact of agile methods such as Scrum. Recent research has examined customer insight methods (capturing hidden needs), and knowledge and learning in innovation.