Abstract:

For my Honors project, I designed a car, three print advertisements, and a website focused at college-aged individuals, the target audience. I first did research on the three themes I planned to use in the print advertisements: emotion, sex, and humor. During the research, I organized two focus groups of college-aged individuals in order to discover what they wanted in a vehicle. I then reviewed the input from the focus groups and designed a car that would satisfy the majority of the target audience. After the vehicle was created, I began creating the print advertisements using the three themes mentioned above. Dr. Tom Baird, my advisor, showed the advertisements to his marketing classes in order to find out whether the ads were effective for the intended target audience. The website was created after everything else in order to incorporate the car, advertisements, and sketches in it.