According to Matt Cutts of Google,search engine optimizationis “trying to make sure your pages are well represented within search engines” (Fach). Here’s how you can remember the difference between search engine optimization and pay per click advertising: search engine optimization is like running in a race but not sponsoring it, whereas with pay per click advertising, you’re running in the race and sponsoring it).

Matt also states search engine optimization is not spam, contrary to what people may think. In fact, Matt says search engine optimization can be “enormously helpful” to your business. Check out Matt’s video below.

Is your company running a search engine optimization campaign? If so, how has it impacted your site’s rankings online?

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1.4 million in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.