Healthcare Brand Diagnostic

Vivek Shukla

Page 1

Hi,

Let us begin this year by taking a stock of your Brand. The very new Healthcare Brand Diagnostic is now available to gauge the current strength and potential of your brand. What’s more? You can do a mini diagnostic yourself. Here is what you need to do-

Mark your Brand on a scale of 0-10 for the following parameters:

Question

Score

1 – How much does your Name, Logo, Tagline and Brand Colour make you stand apart from the competition?

2 – How much does the Vision statement of your hospital/organization focus on making it different?

3 – How actively does your hospital/organization participate in educating its own staff about the Brand?

4 – How satisfied are your customers about your claims and promises?

5 – How active is the hospital/organization when it comes to getting coverage in the press and media?

6 – How much does the top management support Brand Development activities vis-a-vis short term sales?

7 – How clear are you about your target segments, their size, their ability to buy and their lifestyle?

8 – How popular is your Brand and its identity in the target markets?

9 – Do you have a one year Marketing and Brand plan? How strong is the plan?

10 – At an emotional level, how connected is the brand to your customer segments?

Total

Brand Strength Scale

100-80

79-60

59-40

39-20

19-0

Very Strong

Strong

Mediocre

Weak

Very Weak

Note – A detailed 2 day Brand Diagnostic and Strategy Creation capsule is available. Just reply to this mail or contact through www.vivekshukla.com