Want a Raise? Be a Man

Men still earn more than women across the globe. Here in the U.S., the most recited figure is 77 cents for a woman, for every dollar earned by a man. In Sweden, the difference between male and female pay works out to be about 250,000 euros over the course of a lifetime. Kommunal, the country's largest union, teamed up with ad agency Volontaire to create a video to highlight the gender pay gap that still exists today, even in one of the most socially progressive countries in the world.

Called How to Get a Raise in 47 Seconds, the video shows Annelie Nordstrom, chair of Kommunal, undergoing a makeover involving cosmetics, prosthetics, and a wig. At the end of the video, Nordstrom is ready for her raise -- because she looks like a man.

A voiceover explains the enduring pay disparity between men and women, saying, "At the current pace, it will take us over 100 years until women's salaries equal men's."

"It's a quick, simple, and effective spot that applies the lessons of Dove Evolution to a different issue and in the process illustrates the sheer ridiculousness of a very real problem," writes Jeff Beer at Fast Company.