Spotted

Essie Nail Color Launch in Karachi

[Karachi, 27th June 2013] The U.S nail salon expert since 1981, acclaimed nail polish brand Essie launched in Pakistan with an exclusive media preview for salon professionals, media and celebrities in âAn Evening with Essie!â at Olivetto in Karachi on Wednesday 26th June. For more than 30 years, Essie has been a beauty industry icon, trusted by beauty professionals, celebrities and even royalty. Essie is the go-to colour choice for more than 7.1 million women worldwide with its sophisticated quality, long-lasting nail polish, extensive colour palette and colours that drive trends. Essie has launched in Pakistan with over 120 unique shades and has plans to introduce additional shades and collections in the near future.

Essie Weingarten, Founder and Global Creative Director of Essie, is a modern-day beauty icon and is the official authority on colour. She founded essie in New York City in 1981 and said, âEssie isnât an ordinary brand and it isnât just nail polish. I wanted the colours to have a personality of their own and for women to treat them as their new best friend.â

A brand of the LâOreal group, Essie nail colours are inspired by trends and the catwalk and have become a celebrity favorite - Angelina Jolie, Beyonce, Kate Middleton, Lady Gaga, Madonna, Oprah Winfrey, Rihanna, each have their own favorite Essie shade, of which many are iconic Essie colours.

On the launch of Essie in Pakistan, Musharaf Hai, Managing Director of LâOreal Pakistan said: âWith the launch of Essie, we will be creating and building a new category in our professional business. We will be investing in nail education and as always, will be the trend setters of high-end quality.â

Sadia Shah, General Manager, LâOreal Professional Products Division, said on the launch of Essie: âWe are very excited to be introducing the world of Essie in Pakistan â with Essie, we are bringing a new category of nail colour and care within our professional business. Essie will raise the bar in our salon industry with its cutting edge iconic colours that are ahead of trends and sophisticated quality. Essie is truly a style leader and colour with personality and will resonate with every woman in Pakistan.â

The ultimate colour authority, Essie offers fashion-forward colours which are chic and elegant and can be worn âfrom the bedroom, to the boardroom, to the ballroom.â With its prize winning high tech formula, made for professionals, Essie is renowned for its âno-chipâ properties, assuring a sophisticated and shiny finish. Essie will be available nationwide at all leading salons.