Storefront Report: Not your mother’s bridal store opens in Echo Park

Bride, a boutique featuring non-traditional, custom-made and vintage bridal wear, is opening its first shop in Echo Park. Owner and tailor Maria Luciana Diaz joins several other fashion designers who have leased space in the brick storefronts that line Sunset Boulevard on the eastern edge of Echo Park. What exactly is a non-traditional wedding gown? A store press release some background:

“We embrace alternative styles and a DIY aesthetic, and are here to fill that void in the world of bridal apparel,” explains Diaz. With that ethos in mind, BRIDE stocks a range of high quality affordably priced dresses, from higher end designer dresses under $2000 to vintage dresses under $100.

Bride , which operates in a storefront that once served as an outpost for designer Monah Li, will carry bridal wear by such indie designers as Holly Stalder, KT Jean Designs, Peppermint Pretty, and Makool Loves Y. A grand opening is planned for March 23.

Diaz, who recent moved to Echo Park, said she wanted to create a space that reflected the “forward-thinking style” of her new community.

“As a non-traditional bridal wear shop, I am less interested in competing with the bridal salons of Beverly Hills, and more interested in satisfying a need for contemporary special occasion looks for my peers,” she said in an email. “It also helps that I can walk to work!”

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