One good focus for both events would be questions around starting out in Genealogy.

For WDYTYA, another focus might be research in the United Kingdom.

For RootsTech, another focus might be the use of technology to support research.

In all cases, the objective ought to be to generate some excellent content (questions and answers) in advance as well as during the events that will be found via search engines by people coming away from the event and wanting to follow up on what they've seen or learned.

Views?

Of course, if anyone is attending either event, it would be nice to generate some publicity for us, but I don't know (a) how comfortable people would be doing that and (b) how realistic a goal it would be at such big events.

You may be able to get some swag to hand out/wear for the event blog.stackoverflow.com/2011/08/supporting-community-conferences . There's a GDoc for swag requests as well, but I can't find it. Not sure that this will work, though -- for one, you're still in beta, so you can only get generic swag (unless one of you designs a logo and gives it to Jin or something). Secondly, these things take time, and IIRC you have to submit swag requests a bit early. Still, no harm in asking (Aarthi's the one you should ping about this, IIRC)
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ManishearthFeb 3 '13 at 12:54