Quote Of The Day: South Butt v. North Face Is A "Monumental Clusterf#@k"

The case of the college freshman who started a clothing brand to
parody the lifestyle behemoth brand The North Face, which he
maturely named The South Butt, got even more interesting this
week.

Late last year, The North Face filed a suit against Jimmy
Winkelmann, Jr for trademark infringement. "Everyone knows the
difference between a butt and a face," became the battle cry of
Jimmy.

But this week, a deposition with Jimmy's father (James
Winkelmann, Sr, natch) delved into James' past, causing some
fiery emotions to spew forth.

The American Lawyer: In his testimony, Winkelmann became
enraged over questions about his past business practices asked by
Bryan Cave commercial litigation and IP partner David Roodman.
Winkelmann became so furious, the Riverfront Times
reports, that just 18 minutes in, the proceeding was halted.

Eventually, Albert Watkins, a name partner at St. Louis firm
Kodner, Watkins, Muchnick, Weigley & Brison representing
South Butt and its founder Little Jimmy Winkelmann (who was not
present at the deposition), managed to convince the elder
Winkelmann to take a break and cool down.

James is now demanding that The North Face's attorneys at
Bryan Cave recuse themselves since they once represented him
(which he sees as a conflict of interests).

The peace-keeping Watkins spoke with the
St. Louis Riverfront Times and summed up the proceedings with
the following choice words: "a monumental
clusterf--k."

Alas, Winkelman, Jr. was not able to enjoy the festivities—he is
away on spring break, reportedly handing out free merchandise in
Panama City.