secret life of a benefit gal

The month of May has finally arrived, and we couldn’t be more ready—May is especially exciting for us this year because of the introduction of the Bold is Beautiful Project. As Benebabes, we all know that the key to looking good is feeling good and that laughter is […]

Happy Earth Day, Benebabes! We don’t know about you, but we <3 our planet here at Beauty Central, & we’re all about the three Rs—reduce, reuse, recycle! So, in honor of the holiday, we came up with a few ways to upcycle our fave Benefit packaging […]

Since the launch of roller lash, we’ve been in mascara heaven. As if our lash game wasn’t already strong enough, we’ve now got THREE amazing choices to satiate our lash-lust, no matter what look we’re after. But now that we’ve got all this ah-mazing mascara, we find […]

Let’s get real, Benebabes—we’re DYING for a spring makeup refresh! With all of the spring cleaning going on, we need to reboot our cosmetics collection too, but it can come with a hefty price tag. Our solution? The nice package! kit builder! Nice package is a […]

Alright, Benebabes, we’re about to get REAL up in here. Sometimes, life just gets hard! Your boyfriend dumps you, your brows are NOT on fleek, the heel busts off your favorite shoe (as your walking by a major hottie, no doubt). We’ve all been there. But, girlfriend, […]

Fabulous content provided by Benebabe Nicole AKA StoneColdBetch So… You just woke up late for work and there’s a good-looking man out cold next to you. You say uh oh, I say – you go, girl! It must have been all those times you batted […]

So, by know, we all know about—and are totally obsessed with—roller lash. The #struggle that most of us are facing now is this: how are we supposed to decide between they’re real! & roller lash!? They’re both so good. They’re real! is that guy you’ve known […]