Blumenfeld eyes Coliseum in ads, website

David Blumenfeld of the Blumenfeld Development Group discusses his group's plans to redevelop the Nassau Coliseum which would include spending $180 million in private sector funding to tear down the existing Coliseum and build a new 9,000 to 12,000 seat arena. (May 2, 2013) Photo Credit: Howard Schnapp

David Blumenfeld of the Blumenfeld Development Group discusses his group's plans to redevelop the Nassau Coliseum which would include spending $180 million in private sector funding to tear down the existing Coliseum and build a new 9,000 to 12,000 seat arena. (May 2, 2013) (Credit: Howard Schnapp)

Syosset developer Edward Blumenfeld has launched a new radio advertisement in his campaign to win the rights to redevelop Nassau Coliseum. The ad began airing May 30 on four Long Island FM stations: KJOY, B103, WBLI and 94.3 The Shark. The ad is expected to run until Nassau County Executive Edward Mangano selects a winning Coliseum bidder. Mangano says he will decide before July 15. The 17-second...

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The ad is expected to run until Nassau County Executive Edward Mangano selects a winning Coliseum bidder. Mangano says he will decide before July 15.

The 17-second ad highlights Blumenfeld's plan to build a new 10,000-seat Coliseum.

The other three bidders, Madison Square Garden Co., Forest City Ratner and Bayville-based New York Sports LLC, would renovate the existing arena.

"I want a new Coliseum that I can be proud of that isn't second-rate and isn't paid for by me, the taxpayer," a female narrator says. "There's only one plan that makes sense for Long Island: the Blumenfeld Development Group plan."

Blumenfeld's $180-million proposal also calls for a convention center, retail, office space, a bowling alley, movie theater and apartments for students and seniors. He has partnered with SMG, the current Coliseum operator, and Mark Rosentraub, a University of Michigan professor of sports management.