Hetchin’s Decal Designs

When I was reading more on the Hetchin history I found this beautiful collection of frame decals. The first two shown here were designed for their track frames and were called the “6-day” design, although they also started to use the design later on their road frames. One interesting thing I found out was a rule regarding advertising. Imagine this. Frames ordered for use in amateur competition were not allowed to have decals, because that form of “advertising” was forbidden! Can you imagine telling that to Trek, Cannondale, Specialized, Colnago today? The idea that putting your name on your product was considered advertising is very strange. The Third design was called the “Hetchin’s Script” introduced in 1953. The last set of decals were called “Fairground” after the font used which resembled that seen on fairground graphics.