David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

Trigo Technologies Secures $12 Million in Funding

Trigo Technologies, Inc., a provider of product information management software, has announced the completion of a $12 million Series C round of expansion financing led by Pequot Ventures. Pequot Ventures, the direct investment arm of Pequot Capital Management, Inc., joins Trigo's investor lineup that includes Bessemer Venture Partners, Globespan Capital Partners, Mayfield, and Symphony Technology Group. All prior venture investors joined Pequot Ventures in the Series C round. In addition, Deborah Bernstein, a senior vice president at Pequot, has joined Trigo's board of directors. Trigo will use the proceeds of the funding to meet demand for its products and services. Already cash flow positive and profitable, Trigo plans to accelerate the development of new products and expand its sales, marketing, development, and alliances organizations.