August 3, 2011, (Los Angeles, CA) Hero Initiative, the non-profit organization that provides a financial safety net for comic creators in need, will head to the Wizard World Chicago Comic Con, August 11th thru the 14th, at the Donald E. Stephens Convention Center, 5555 North River Road, in Rosemont Illinois.

We are proud to announce that special guest and Grendel creator Matt Wagner will be heading up the Hero booth, #1341-1343, all day Saturday and Sunday to be on hand for the WORLD PREMIERE of FOUR Black Phoenix Alchemy Lab “GRENDEL” scents! The scents include:

MASTERMIND

Based on Hunter Rose, the first of the Grendel legacy, a stylish, best-selling author who leads a double life as a relentless assassin and all-powerful mob overlord.

Matt’s fans can also pick up a copy of the Wagner-covered Hero Comics, regularly $4, now only $2 at the con, and get it signed by Matt himself! And BPAL fans can also pick up on the very few “The Unknown” book/scent combos left. Fewer than 20 combos are left, which consist of a hardcover edition of The Unknownwith an original bookplate illustrated by artist Minck Oosterveer and signed by Oosterveer and Mark Waid, AND a 5 ml bottle of Cat Allingham from Black Phoenix Alchemy Lab. the fragrance features distilled shadows, a bleak desert landscape at midnight: Myroswelia balsam, gaïac wood, obsidian musk, green cumin, patchouli, myrrh, Siamese benzoin, frankincense, champaca, and sand.

And of course, Hero’s new and exclusive Overstreet Comic Book Price Guide #41 will also be available for the mighty Chicago crowd. The limited edition of 500 copies features a GREAT new cover by Marvel Comics legend John Romita Sr. at $35 the copy.

Our booth schedule for the con as follows:

THUR., AUG. 11 (con hours 5-9)

530-730: Ariel Olivetti

630-730: Mike Grell

730-900: Mike Deodato Jr.

FRI., AUG 12 (con hours noon-8)

230-430: Tim Seeley

430-630: Ariel Olivetti

SAT., AUG. 13 (con hours 10-7)

ALL DAY: Matt Wagner

1200-100: Brian Azzarello, Dave Johnson and Eduardo Risso

230-430: Ariel Olivetti

SUN, AUG. 14 (con hours 10-5)

ALL DAY: Matt Wagner

1130-1230: Andy Brase

1230-130: Bill Reinhold

About The Hero Initiative

The Hero Initiative is the first-ever federally chartered not-for-profit corporation dedicated strictly to helping comic book creators in need. Hero creates a financial safety net for yesterday’s creators who may need emergency medical aid, financial support for essentials of life, and an avenue back into paying work. It’s a chance for all of us to give back something to the people who have given us so much enjoyment.

Since its inception, The Hero Initiative has had the good fortune to grant over $400,000 to the comic book veterans who have paved the way for those in the industry today. For more information, visit www.heroinitiative.org or call 626-676-6354.