Wednesday, September 22, 2010

The new Oracle: Bigger and badder than ever - Dan Gillmor - Salon.com

A timely Dan Gillmor reality check – Oracle wants to be the Apple of the data center (but without the cool retail stores, I suspect…)

The more I heard him emphasize his company's new focus on merging hardware and software, however, the more I heard an echo of a company run by one of Ellison's longtime best friends, Steve Jobs. This is precisely the approach Apple takes with its products, hardly any of which are aimed at the enterprise: a tight integration of the machines and the code. If Ellison wants to be the Apple of the enterprise, he's set out an ambitious goal. This will remain interesting to watch.