Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users. The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky.

In this guide, you'll learn:

The eight engagement metrics you should be measuring for app success, including why they're critical and what insights you gain from them

Statistics around user behavior today and how it impacts app performance

How to get started in structuring your analytics and running targeted marketing campaigns in five easy steps