EA on "Unacceptable" BF4 Launch

EA CEO Andrew Wilson and DICE general manager Karl-Magnus Troedsson call the
launch of Battlefield 4 "unacceptable," in comments
made to Eurogamer discussing problems with the military shooter sequel. This
is a less blasť response than
previous
statements on the matter that said the launch did no damage to the brand,
which made it sound like they accepted it just fine. "For me, the situation we
had was unacceptable," Wilson now explains. "For the team it was unacceptable.
We have worked tirelessly since then to make sure the gameplay experience got to
where it absolutely should have been at launch and we're focused on that and we
continue to deliver value to that player base. But when you do things like that
you can never guarantee. It would be disingenuous for me to sit here and say,
'we will never have an issue again,' because that would mean we were never going
to push the boundaries again. And I don't want to be that company. I want to be
a company that pushes to lead and innovate and be creative. But you can start to
do things that give you a better handle and a better view about what the
potential challenges might be." The explanation does gets a little odd when
Wilson explains the game wasn't rushed, however, as he makes it sound like it
was rushed as hell:

"DICE had a lot of time this time," he said. "Hardline
has had three years. Last year was a very unique situation. Not to abdicate
responsibility whatsoever - we own it, we are responsible for it and we have
worked tirelessly to remedy the situation - but when you are building a game on
an unfinished platform with unfinished software, there are some things that
can't get done until the very last minute because the platform wasn't ready to
get done.

"What was happening with Battlefield 4, even as we were pushing all of this
innovation, was a lot of it we couldn't test until really late in the phase. I
believe it was unique."