Herbalife, LA Galaxy Lead MLS Into Branded Content Arena With Debut Of Original Unscripted Web Series 'Be A Pro'

Global nutrition company
Herbalife (NYSE: HLF) and the four -time - MLS Cup champion LA Galaxy today launched
their first-ever original web series, "Be A Pro," to broaden the
conversation and help change the culture around fitness, nutrition and
soccer. The original series exemplifies a shift in branded entertainment to
compelling, high-quality content audiences want to share. Starting Tuesday,
Oct. 8, 2013, fans can visit LA Galaxy website and the LA Galaxy Facebook
page to view this behind-the-scenes look at the unique lives and careers of
these remarkable athletes.
The short-form, documentary-style series, directed by independent filmmaker
Brandon Vedder ("Pearl Jam: Live at The Garden," "La Source"), features
eight episodes that holistically explore what it takes to be a professional
soccer player through the eyes of LA Galaxy peak performers. Featuring
Galaxy players including Omar Gonzalez, Marcelo Sarvas and Jaime Penedo, "Be
A Pro" dives into the mental and physical commitments and sacrifices that
are made in order to perform at the highest level. Episodes look at the
game's most crucial elements, including the physical strain, endurance,
recovery, mental acuity, and general fitness; and demonstrate how these are
tackled through dedication, discipline and diligent nutrition.
The "Be A Pro" series is the latest innovative collaboration between
Herbalife and the LA Galaxy, and serves to inspire the wider soccer
community to maintain a healthy lifestyle and to play at their maximum
potential.
"Together with Herbalife, we created 'Be A Pro,' to tell engaging stories
and provide an in-depth look at what it takes to be a professional athlete,"
said Chris Klein, President of the LA Galaxy. "Delivering this inside look
at the physical and mental aspect of the LA Galaxy's players day-to-day
lives helps emphasize the importance of nutrition and dedication in athletes
striving to achieve their goals while helping build a stronger emotional
connection with the LA Galaxy."
"This series represents another key milestone in our long-standing
partnership with the LA Galaxy," said Rob Levy, executive vice president,
sales and marketing, Herbalife. "As a global nutrition company, it is our
mission to educate as many people as possible as to the benefits of leading
a healthy and active life, and the sport of soccer is the perfect vehicle
for relaying this message worldwide."
"For the Herbalife 'Be A Pro' series to feel authentic and protect the trust
that we have with our Galaxy fans, it was critical that the content not only
serve an educational purpose or feel forced. The series needed to sustain an
entertaining narrative to foster a deeper emotional connection between
nutrition and soccer," said Scott Carlis, vice president, digital and social
media, AEG Global Partnerships. "Each episode maintains a level of
compelling, high-quality content audiences have come to expect and want to
share."
"Be A Pro," is the most recent development from a landmark extension to the
long-standing relationship between Herbalife and LA Galaxy. In 2012, LA
Galaxy and Herbalife announced a record 10-year extension, one of the
largest and longest sponsorship agreements in MLS history, valued at over
$44 million. The partnership not only includes Herbalife as the Galaxy's
official jersey sponsor, which is one of the top selling jerseys in MLS, but
also sees the global nutrition company continue as the official and
exclusive nutrition partner, with the entire line of Herbalife products
available to the club's players and coaching staff.
For more information on "Be A Pro" visit www.lagalaxy.com/beapro.
About Herbalife Ltd.
Herbalife Ltd. (NYSE: HLF) is a global nutrition company that sells
weight-management, nutrition and personal care products intended to support
a healthy lifestyle. Herbalife products are sold in more than 80 countries
to and through a network of independent distributors. The company supports
the Herbalife Family Foundation and its Casa Herbalife program to help bring
good nutrition to children. Herbalife's website contains financial and other
information at www.herbalife.com.
About LA Galaxy
The reigning back-to-back MLS Cup Champions, the LA Galaxy are one of the
original 10 MLS clubs and are currently playing their 18th season in Major
League Soccer. Founded in June 1994, the Galaxy are one of 19 teams in MLS.
The Galaxy play all of their home games at StubHub Center, a 27,000 seat
stadium that opened in 2003 on the campus of California State University --
Dominguez Hills in Carson, Calif. A four-time MLS Cup champion in addition
to two U.S. Open Cup trophies and a CONCACAF Champions Cup title, the Galaxy
boast a roster that features many of the biggest domestic and international
stars in all of MLS. For more information about the club or to purchase
tickets, please call the 877-3GALAXY or visit the club's official website
www.lagalaxy.com.
About AEG
AEG is one of the leading sports and entertainment presenters in the world.
AEG, a wholly owned subsidiary of the Anschutz Company, owns or is
affiliated with a collection of companies including over 100 of the world's
preeminent facilities such as STAPLES Center (Los Angeles, CA), StubHub
Center (Carson, CA), Best Buy Theater (Times Square, New York),
Mercedes-Benz Arena (Shanghai, China), Allphones Arena (Sydney, Australia)
and The O2 arena and entertainment district (London, England). Developed by
AEG, L.A. LIVE is a 4 million square foot / $2.5 billion downtown Los
Angeles sports, & entertainment district featuring Nokia Theatre L.A. LIVE,
Club Nokia, and a 54-story, 1001-room convention "headquarters" destination.
In addition to overseeing privately held management shares of the Los
Angeles Lakers, assets of AEG Sports include franchises such as the LA
Kings, LA Galaxy and Houston Dynamo and the Amgen Tour of California cycling
stage race. Along with AEG Facilities, other global divisions include AEG
Live, the world's second largest concert promotion and touring companies
comprised of touring, festival, exhibition, broadcast, merchandise and
special event divisions and AEG Global Partnerships, responsible for
worldwide sales and servicing of sponsorships, naming rights and other
strategic partnerships. In 2010, AEG launched its AEG 1EARTH environmental
program featuring the industry's first sustainability report while in 2011,
AEG introduced AXS Ticketing, a new entertainment platform serving as the
company's primary consumer brand which will also feature a mobile service as
well as video content service now in development as well as the AXS TV
network.
For additional information, visit www.aegworldwide.com.
About Brandon Vedder
Brandon Vedder is an award winning documentarian whose films have ranged
from following famed rock band Pearl Jam for "Pearl Jam: Live at The Garden"
to embedding in South African townships & refugee camps where he documented
the stories behind the blood soaked outburst of violence against northern
immigrants for his documentary, "Black on Black". Brandon's most recent
documentary is the critically acclaimed and award winning film "La Source",
which is narrated by Oscar nominated actor, Don Cheadle. The Academy Award
qualified film was released theatrically in LA & NYC has toured the world
playing over 30 film festivals. "La Source" was one of the few films
selected by the U.S. Department of State's Bureau of Educational and
Cultural affairs as part of their artistic diplomacy program which screens
American films for audiences all over the globe.