Google Buys DeepMind to Dig Deeper Into Data

No one knows what Google is going to do with DeepMind's artificial intelligence data-crunching technology -- probably not even Google, at this point -- but prepare to be scared nonetheless. In the interest of finely honing ads, Google will be milking data to answer questions about us we've yet to imagine, suggested tech analyst Rob Enderle, and dealing out offers we can't refuse.

News that Google is purchasing artificial intelligence company
DeepMind for between US$500 million and $650 million surfaced Monday.

Google spokesperson Tim Drinan confirmed the deal to the E-Commerce Times but declined to provide further details.

The first commercial applications of DeepMind, which was founded in 2011, are in simulations, e-commerce and games.

"These are the areas most likely to benefit from -- and generate revenue from -- AI," Jim McGregor, principal analyst at Tirias Research, told the E-Commerce Times. "However, the expertise and algorithms could be used in many other areas. Just think of the potential in medical applications, where a computer could learn from millions of scans and tests to better diagnose ailments."

The purchase will help Google handle the massive amounts of data it handles, which will be sharply increased following its
purchase of Nest, suggested Rob Enderle, principal analyst at the Enderle Group.

How Deep Does It Go?

DeepMind describes itself as a cutting edge artificial intelligence company that combines the best techniques from machine learning and systems neuroscience to build powerful general-purpose learning algorithms. It's not clear how far the company has progressed toward its goals.

Former child chess prodigy Demis Hassabis is one of its cofounders. The other two are Shane Legg and Mustafa Suleyman. DeepMind's staff include Jaan Tallinn, cocreator of Skype and KaZaa.

Prior to its purchase by Google, DeepMind was recruiting machine learning researchers and software engineers.

Start Making Sense

DeepMind's AI engine "will first make sense of [Google's collected data] and they'll be able to answer questions about us that we haven't even imagined yet," Enderle told the E-Commerce Times. "From this, they should be able to focus offers that we literally can't refuse."

Google has been leveraging machine intelligence and AI in its online ad research, including predicting click-through rates for online ads.

Squaring Off Intelligently With Facebook

In December, Facebook named New York University professor Yann LeCun director of a new lab devoted to research in AI and deep learning.

Deep learning is a set of algorithms that use layered architectures running on artificial neural networks. The learning algorithm used by Google and Stanford to recognize faces and images of cats had nine layers, for example.

"AI is a game changer, which is why IBM is dropping another billion into Watson," Enderle pointed out. "It potentially provides a level of analytics that can turn novices into experts."

Staving Off the Computer-Generated Dream World

As part of the purchase deal, Google reportedly will set up an AI ethics board to make sure the DeepMind technology is not abused, according to
The Information.

"I think this was more political than anything else, but given the lack of respect for consumer privacy by Google and the other major tech companies, this may be a good move," Tirias' McGregor said.

"Like [Google's] 'do no evil' thing, I doubt [setting up the board] will be effective," Enderle suggested. "Developing a true AI has massive risks associated with it ... . Putting it in the hands of a firm like Google, which likes to push buttons, is actually pretty scary."