Love it and Leave it. Seriously.

If you are reading this post from a city, you have probably thought about the hassles and pitfalls of urban transportation. You don’t want to drive into work, but you have meetings around town during the day (shake fist). You have to make that fateful trip to IKEA but don’t have room in your car for the VITTSJÖ you’ve got your eye on. You want to impress your hot date, but your late model POS isn’t going to score any points. Fortunately, if you live in Seattle, you’ve got an elegant solution just an app download away.

This spring, BMW Group launched its first North American carsharing service in Seattle: ReachNow. This locally-based team of big thinkers offers easily accessible, smart and delightful mobility solutions that truly fit the on-demand lifestyle. Now Seattleites (and soon several other markets in North America) can download an app, answer a few questions and in less time than it takes to rehash the latest episode of Game of Thrones, snag a free floating BMW, a BMW i3 or a MINI to run around town, drive to work or even take a weekend road trip. Once they’re done, they can just park it and walk away. Brilliant.

We highly recommend that you download the app and give it a drive. Like right now. Go on. We’ll wait.