Sears was an early supporter of Atari, and they sold Atari merchandise under their
own brand name. This included both hardware and software, and the Sears version
was called Sears Tele-Games. All but three Sears games are simply repackaged Atari
games (Steeplechase,
Stellar
Track, Submarine
Commander). Sears cartridges can be found in Text and Picture varieties, and
they are very similar to the Atari versions. Sears also released the first nine
Atari games in unique gatefold boxes, but they did not make numbered labels like
Atari did. Sears Text labels are black with TELE-GAMES in large font, followed
by a listing of games on the cartridge. Some people mistakenly call these 'multi-carts',
but they are just game variations and not any different from the Atari version.
Many Sears cartridges can be found in both Text and Picture variations.