FINDING THE PERFECT TAGLINE

After a few years of research and strategic thinking, the Federation of Ontario's Provincial Libraries (FOPL) launched some of components of their province-wide marketing plan. The marketing plan is a result of your feedback during Libraries 2020 and Libraries 2025 Summits.

The province-wide tagline is A Visit Will Get You Thinking. The tagline will be launched alongside Ontario Public Library Week celebrations and will be used by libraries throughout the year in their existing marketing strategies.

FOPL led this project in partnership with SOLS, OLS-North and OLA. A free webinar describing the research and launch of the webinar can be accessed below.​