Search Success Engineered

Organic vs paid listings; changes to paid advertising

Google kills right hand ads

Search Success Engineered focuses on organic search engine rankings, but since clients often ask about paid advertising with search engines, I try to keep abreast of developments in all types of search. And this is a big development! Google has changed it's ad space, the right hand side of the page, which previously housed a row of advertising, is no longer available for rent. For websites that depend on paid advertising for their incoming website traffic, this might be a big concern. Critics of organic search frequently complain of volatility when search engines continuously change their rankings, but ad space changes too, and the market for paid advertising online is also very volatile.

If you are currently paying google for advertising (or plan to in the future) these articles are worthwhile reading.