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So has anyone purchased SWA points? They had a deal if you purchased points, they would add a certain %, whatever you qualified for. I qualified for 40%. The offer ends November 1st. I just purchased 28,000 for $550 (20,000 + 8,000 bonus points). This was the equivalent to an impulse buy, but it seemed like a good deal. We will be using these in at a later date. Was this a good deal? Dumb move? Any thoughts would be appreciated.

Buying points is never a "good deal" for the reason that Hogman stated. Even during promotions, they will always charge you more than what the points are worth.

That said, I have done it a couple times in the past in certain scenarios when an expensive flight is involved. Say I'm flying home for the holidays and flights each way are around $300. Also say that I'm 1800 points shy of being able to pay with points. In this scenario, I'll most likely buy 2000 points for $50 or $60 or whatever, even though it's not a good value. I'll do it so I can pay with points, rather than pay $300 for the flight.

If SW allowed you to pay for a flight using a mix of cash and points, then there would never be a reason to buy points.

Buying points on southwest isn't a good deal because the points are only worth about 1.7 cents each no matter how you use them.

Buying points on other airlines (such as AA or UA) can be very smart since you can use them to buy international business class tickets at a big discount. Also buying points with the hotel chains can be good at times as well.

I should really know better. After reading some of these posts, I think we have talked about this before in the forum. I don't know if it makes it any better that the CC I used I get 1.25 points per dollar for.