"Mindless packs, erroneous folklore, misguided shepherds, aggressive incompetence, and real life horrors blend together into this, our fourth album. Why Bother? Some will read this title, sigh and agree, while others will read the title and react with reactionary resentment and countless reasons why one should bother. A test? Why Bother? Well, if you've got a minute to spare, we'll tell you exactly why you should care. Uneasy listening music for uneasy times. A time to contextualize 'folk' for our intent and advocate the importance of being folk. Folklore defines a distinctive culture, the common people, real people. Folk suggests a culture content to operate 'outside'; the place where we are most at ease. With that explanation, this must be a folk record, but realistically it would probably be that kind of 'folk' that conjures up images of Deliverance, 'Motel Hell's' Farmer Vincent or Leatherface's family life. Uncomfortable, restless, disturbed, perturbed, awkward and anxious. Why Bother? hopes to spread the word of weird... abnormal motivations, ready and willing. Trying to tilt the balance of over-stimulation. What is the next step if VIDEODROME is not the endgame itself? Cataloging, categorizing, sterilizing, co-opting and over-hype marketing have created a social smothering and mass indolence. If you aren't inclined to vomit, than you will probably feel worse when exposed to our brand of folk."