Waldo becomes Louisville’s ultimate tourist during the month of July. Pick up a passport at Carmichael’s Bookstore and look for him hidden at your favorite local hot spots. Prizes and treats await the sly-eyed. Good thing it’s not Wizard Whitebeard – he was impossible to spot.

The first in a series of profiles showcasing Louisville businesses and entrepreneurs. This week we focus on New2Lou, an organization determined to help people from outside of Louisville feel like they've lived here their whole lives.