World’s Top 100 Brands

Given below is an indicative list of world’s top 100 brands, segregated on the basis of their brand positioning. This list is not a ranking of brands, but merely an indicator of how the world’s top brands have successfully positioned themselves. This list is based on the book Brand Royalty: How the World’s Top Hundred Brands Thrive and Survive (Matt Heig, Kogan Page, 2006).