PORNAGEDDON: Sexy bloggrs stung by Tumblr smut smackdown

No pussy, just cats - it's not hot and Marissa's not bothered

Porn aficionados, sex bloggers and perverts are up in arms after Tumblr wiped all naughty content from its search facilty - neatly erasing at least half of the cats'n'porn site's raison d'être.

Fears of an imminent Pornageddon on the social network were first aroused when Yahoo! bought Tumblr earlier this year, sparking an exodus to rival grumble-upload sites.

Although Yahoo! promised it would allow porn to stay on the site, adult pages are no longer listed on search engines or its internal search facility.

This means that 12 million naughty pages are now effectively invisible to the outside world, unless you already know where to look.

Marissa Mayer promised that porn would have a place on Tumblr 2.0, even though it wasn't "brand safe". Now even its erotica section, launched with a fanfare in 2010, has bitten the dust.

Sex blogger Violet Blue is one of the many horny campaigners who are hot and bothered about the changes.

She wrote:

"Yahoo looks like it's completely untrustworthy. So basically, Facebook is having a good week. Let's just hope that Yahoo's new Tumblr isn't as free and easy with slapping on 'adult' content flags as Yahoo's Flickr."

According to Tumblr's new rules on porn, blogs deemed adult have been removed from all search facilities and are only now findable by people already following them.

In a statement, it said:

"There are a few things we need you to consider. Tumblr welcomes and encourages all forms of expression. However, we have to be sensitive to the millions of readers and bloggers from different locations, cultures, and backgrounds with different points of view concerning mature or adult-oriented content. There are a lot of people in our community who would rather not see this stuff and could even get in trouble if they did!" ®