The Road to Winning Drivers: What Drivers Want in Automotive Aftermarket Service

The Road to Winning Drivers: What Drivers Want in Automotive Aftermarket Service

The digital age has ushered in changes in how people make their automotive
maintenance decisions. Using Google+, we talked directly with today's drivers to
understand how they are researching online before, during, and after their vehicle
services. This study takes service providers down the road to winning today's
digitally-savvy drivers.