More than 103,000 people visited the music and culture festival staged by Korean entertainment company CJ ENM in the southern Californian city over the weekend. CJ ENM has been hosting the K-pop convention in the Americas, Europe, the Middle East, Southeast Asia and Oceania since 2012. Cumulative attendance at the festivals exceeded 1 million at KCON 2019 LA. /Courtesy of CJ ENM

During KCON 2019 LA, CJ ENM, the Ministry of SMEs and Startups, KOTRA and other agencies jointly hosted a K-collection sales promotion event and exhibition at LA Convention Center for 40 selected Korean small and medium-sized companies.

Notably, 28 beauty-related companies took part in the LA event seeking to expand overseas sales. CJ ENM said 257 SMEs from Korea had participated in KCON LA over the past six years, while noting that it increased K-beauty and K-food content, in particular, this year.

The highlights of KCON 2019 LA were the K-pop concerts held at Staples Center on Saturday and Sunday featuring 14 K-pop groups.

케이콘 2019 LA의 하이라이트는 토요일과 일요일 스테이플스센터에서 14개의 K팝 그룹이 출연 K팝 콘서트였다.

"With the cumulative audience topping 1 million, KCON has grown into the world's largest Hallyu festival," a CJ ENM official said. "KCON will continue to make efforts for mutual prosperity with small and medium-sized companies and the globalization of K-culture."