In celebration of the 40th anniversary of the Museum of Image and Sound, ROJO®NOVA kicks off in Sao Paulo July 1, 2010. Billed as a celebration of contemporary culture, the event draws artists and musicians from around the world to exhibit and work. Much of the material on view will be “in progress,” meaning it will develop over the course of the seven week life of ROJO®NOVA (closing August 15, 2010).

Learn more about ROJO®NOVA at the official website and head to the jump to view a sampling of contributing artists.