Doc Prop

Project Role: Branding and Packaging Design

When Nick Minniti, aka Doc Prop, came to me with this project, he was struggling with four separate album concepts and projects. He decided to condense them all into one single album that encapsulated these different styles and concepts, to better establish himself as an artist and define who he is musically. But before we were able to approach the packaging design, we had to establish some branding & identity for Doc Prop.
I collaborated with Nick to get a feel for what he wanted and how he wanted to represent it. He was looking for something sleek, slightly futuristic and atypical to hip-hop artists (i.e., no bling-encrusted name!) The solution was a simple wordmark with the “DP” initials creating an asymmetrical shape for the logomark. Find Doc Prop on Facebook!
After a great experience working together on his previous album, Doc Prop approached me for his 2013 release, Personal Business.
While the packaging for this one would only be a 2 panel sleeve, we still wanted to create a clean and polished look. With clean and professional photos from Tony Snow, I was able to achieve the desired look. I also evolved Doc Props logo a little bit to compliment the photography. I also created an Electronic Press Kit for Doc Prop. Find Doc Prop on Facebook!