OOH Up 6% —2019 First Quarter Revenues

D2C, Tech Brands Driving Growth

Out of Home Advertising Up 6.0% in Q1

Direct to Consumers and Tech Brands Driving Growth

This news just released by OAAA. Out of home (OOH) advertising revenue rose 6.0 percent in the first quarter of 2019 compared to the previous year, accounting for $1.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). The revenue increase marks nine years of consecutive growth for the OOH industry.

“OOH continues to grow ad spend revenue because of its effective mass reach,” said OAAA President & CEO Nancy Fletcher. “We’ve seen a marked rise with direct-to-consumer businesses, in particular, along with continued use by major tech brands, which use OOH to drive digital engagement.”
Four of the top 10 product categories posted increases equal to or greater than the overall quarterlyincrease including: Insurance & Real Estate +18.2 percent, Media & Advertising +13.4 percent,Miscellaneous Local Services & Amusements +7.8 percent; and Financial +6.0. Ranked in order of OOH spending, the top 10 advertisers in the first quarter were McDonald’s, Apple, Geico, Amazon, T-Mobile, HBO, Warner Bros Pictures, Google, Chevrolet, and American Express.

“OOH audiences are younger and more affluent than the average US consumer, and that’s veryattractive to many brands,” said Stephen Freitas, OAAA chief marketing officer. “And, a new Nielsen study found 66 percent of smartphone users have been prompted by an OOH ad to take some type of action with their phone.”

OAAA issues full industry pro forma revenue estimates that include, but are not limited to, MillerKaplan and Kantar Media (which is not adjusted to reflect changes in data sources), and membercompany affidavits. Revenue estimates include digital and static billboard, street furniture, transit,place-based, and cinema advertising.

William (Bill) Board. Experienced, reliable source in all facets of the Out of Home Industry. Alternative Voice for Outdoor Advertising. Infectious love of all things OOH. Publisher. Writer. Seller. Buyer. Owner. Investor. Champion. Confidant. Old and New Biz Expert. Sales. Manager. Billboard Doctor. Social Media Upstart. Specialization in outdoor advertising for so many years. Sold over 100,000 locations. Viewed every billboard location in America except Maine.