Qantas - For Every Journey

Qantas Frequent Flyer has unveiled a new advertising campaign, featuring a life-size replica of NASA's Mars rover "Curiosity". Qantas Frequent Flyer was given permission from NASA to use 'Curiosity' as he star in its campaign, which is based around encouraging members to explore all the ways to get the best out of Qantas Frequent Flyer program. The multi-platform campaign began screening across Australian commercial television channels from Sunday 16 June 2013, along with digital and print advertisements, social media and outdoor. The concept was created by Qantas Frequent Flyers creative agency Droga5 with the 350kgs motorised replica built by Yippee Ki-Yay in Sydney. The campaign tagline 'For Every Journey' highlights that members have hundred of opportunities to earn points across every day activities from going to the supermarket to going on holidays. In other words, the program isn't just about flying. The campaign was shot inSydney's CBD and in outback Australia, with the TVC featuring the voice of legendary Australian actor, Jack Thompson.