Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Mass Beauty and Personal Care in the Philippines

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers seek more sophisticated but value-for-money products

Mass adult sun care, mass anti-agers, mass liquid/cream/gel/bar cleansers, mass face masks and colour cosmetics are set to be the best performing categories in mass beauty and personal care over the forecast period. This will reflect a growing consumer shift away from more basic products to more sophisticated offerings.

Maturity to remain a challenge for the slowest growing categories

In 2017, mass fragrances and mass bath and shower continued to be hampered by a lack of new product development and already strong penetration. A lack of enthusiasm for, and knowledge about, more sophisticated fragrances and bath and shower offerings are making it difficult for these categories to achieve stronger growth, with this compounded by intense competition between both large and small companies.

Anticipated hike in oil prices will see consumers stick with mass brands

In 2018, the Philippines is set to implement a programme of tax reforms, with consumers being both optimistic but at the same time worried about the effect on basic commodities. The TRAIN (Tax Reform for Acceleration and Inclusion) programme will enable mid-income consumers to take home more money as income tax is reduced.

COMPETITIVE LANDSCAPE

An online presence and the offer of heavy discounts are key to attracting consumers

With the increasing presence of online retailers and the rise of online grocery sales in certain key cities, brands have never been so omni-present. Consumers not only have the option of a wide range of brands to choose from but also the convenience of purchasing them online.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Philippines with research from Euromonitor's team of in-country analysts.