Role: Brand Strategy | Verbal Brand Identity | Writer

The world's first 100% biodegradable and edible disposable cup was preparing to pitch their business on SHARK TANK so they needed some brand strategy and a rebranded website.

RESULTS

They landed a $600K deal on SHARK TANK with Mark Cuban and Barbara Corcoran. Website and brand were strategically positioned.

Susan Jacobs is a great strategist and wordsmith who grasps out-of-the-box ideas extraordinarily quickly. She nailed our brand message.

— Chelsea Brignanti & Leigh Ann Tucker, Co-Founders, Loliware

Role: Brand Strategy | Verbal Brand Identity | Writer

This Inc. 500-ranked company needed a complete rebrand.

RESULTS

The rebranded website received 9 Special Kudos from the CSS Design Awards and won W3 Awards Silver for Websites in General Website Categories - Corporate Communications and W3 Awards Silver for Websites in General Website Categories - Professional Services. Their new content and look stand out from the competition.

Susan Jacobs enthusiastically learned the ins-and-outs of our healthcare consulting company in order to accurately portray our brand message and story in the way we wished. She took complicated, scientific subject matter in an industry she didn’t know, and turned it into compelling and easy-to-understand copy that a layperson could easily comprehend. She is an excellent strategist, has a knack for asking the right questions, and makes the process easy for the client.

— Elizabeth Ouriel, Project Manager, Syntactx

Role: Brand Strategy | Verbal Brand Identity | Writer

For this premium Manuka honey brand, I simplified its complex K-Factor grading system, created a sales sheet, and created a clear brand message.

RESULTS

Susan Jacobs is a great brand strategist and writer. She took complex technical information, processed it quickly, asked the right questions, and delivered under a tight deadline. She did it with the added challenge of the brand not yet having found its verbal identity. Susan embraced it and rose to the challenge. David Burrows, Marketing & Brand Consultant

— David Burrows, Marketing & Brand Consultant

Role: Brand Strategy | Verbal Brand Identity | Writer

Paul G. Allen’s Vulcan Productions and Morgan Spurlock’s Cinelan produced and distributed this groundbreaking series. Award-winning directors and leading economic experts teamed up to tackle 20 essential questions about the economy through comedy, animation, music/dance, documentary, and scripted five- to eight-minute films.

WE THE ECONOMY was free across more than 60 platforms including Amazon, AOL, CBS News, CNBC, iTunes, Netflix, reddit, Time Warner Cable, Twitter, Verizon FiOS, Yahoo and YouTube. It featured a robust website with tool kits, an educational program, and interactive iPhone and Android apps, to enhance the viewer experience and reach broader audiences.

RESULTS

Susan Jacobs thrives on being challenged, which is a great asset. She’s a highly strategic thinker and connects all of the dots. With a wide range of communications, marketing, management, and logistics skills in her arsenal, she can take a campaign from strategy development through to execution confidently and effectively. 

— David Laks, Managing Partner & Co-Founder, Cinelan

Role: Producer

For RIHANNA, with my production company partner who is the #1 Facebook Live content creator, we did a 14-camera FBL event to launch her Fenty x Puma line during Paris Fashion Week.

RESULTS

25 million views, an increase of almost 200% over previous week.

We’ve never seen Facebook Live content look like what you did for Rihanna. The production and metrics were off the charts. 

— Puma Account Executive

Role: Producer

We produced a multi-camera Facebook Live for the debut of Puma | NYC Ballet's new workout with 500 participants on the plaza of Lincoln Center in NYC.

RESULTS

A spike in the brand page traffic from the FBLive broadcast.

Once again, incredible execution and delivery and all levels.

— Puma Account Executive

Role: Brand Strategy | Verbal Brand Identity | Writer

This award-winning social action documentary is the first issue-based documentary to incorporate a mobile app enabling education and instantaneous viewer activism.

The award-winning app, SkyderALERT, sent photo evidence and pre-populated petition to appropriate legislators via Twitter, based on the users geolocation, and populates the photo on the interactive social site. It's the only app to petition lawmakers on an issue and provide users a means of documenting visual evident and contacting appropriate legislators without having to know who they are, with a single click on Smartphone.

RESULTS

Secured theatrical distribution deal for the film; app went to Top 5 Apps on iTunes and Top 10 on Twitter; over 300K petitions sent; won 12 awards.

Susan Jacobs has been instrumental every step of the way — from strategic planning to marketing to leveraging her industry relationships. 

— Director / App Inventor, George Barnes, Take 2 Productions

Role: Brand Strategy | Verbal Brand Identity | Writer | Producer

For Angolan media company, Da Banda, we brought a video crew and photographer to Luanda to produce an electronic press kit and photo shoot to rebrand Angolan jazz/soul singer Sandra Cordiero using locations in and around Luanda, including at the National Slave Museum in Morro da Cruz.

RESULTS

Complete rebranded content including verbal and visual identity.

Role: Brand Strategy | Verbal Brand Identity | Writer | Producer

For Angolan media company, Da Banda, we brought a video crew and photographer to Luanda to produce an electronic press kit and photo shoot to rebrand pop star Celma Ribas, capturing the artist against extraordinary landscapes including the surreal ‘ship graveyard,’ gorgeous beaches, war-torn old architecture, and new luxury hotel.

RESULTS

Complete rebranded content including verbal and visual identity.

Role: Brand Strategy | Verbal Brand Identity | Writer | Producer

For Angolan media company, Da Banda, we brought a video crew and photographer to Luanda to produce branding materials including an electronic press kit and photo shoot for Angolan singer/songwriter Coréon Dú.

RESULTS

Complete rebranded content including verbal and visual identity. Secured collaboration with platinum producer Rsonist of Heatmakerz, platinum producer DJ Spooky, and producer Lenni Sez and oversaw creation of new tracks for the artist.

Role: Brand Strategy | Verbal Brand Identity | Writer | Producer

For Angolan media company, Da Banda, we conceived of and produced a multi-country experiential activation to introduce Western audiences to Kuduro.

Kuduro, Angola's most popular youth culture movement, has been around for more than 15 years. The music is characterized by its 140 BPM frenetically driving electronic beats that are accompanied by gravity, flexibility and speed defying dance moves that incorporate the story of Angola's civil war that ended a decade ago. Kuduro is music and dance, but it's also a lifestyle that incorporates fashion and a 24/7 attitude.

Results

Conceived of, produced, and branded all facets of the on- and off-line Os Kuduristas experience to introduce western audiences to kuduro music, dance, lifestyle, and education. Wrote all of the marketing materials, interviewed all of the artists, created and/or edited all of website copy and content. Produced all events, marketing materials, and strategy including street dances battles, 5-day pop up multi-media "Quintal" installations, full-blown fashion shows, and a peer-to-peer educational cultural exchange program between high school students in Brooklyn, Queens, and Luanda. Wrote all of the marketing content. Events were held in Paris, Amsterdam, Stockholm, Luanda, New York, and Washington, DC.

Garnered 1 billion traditional and social media impressions; sold-out events; secured dozens of international and US media partners; produced 20 short videos.

Role: Brand Strategy | Verbal Brand Identity | Writer | Producer

Os Kuduristas_VS Street Dance Battles

To launch the campaign, we brought Os Kuduristas dancers to Stockholm, Amsterdam, and Paris to battle local crews, and host workshops at dance schools. This set the stage and built buzz and excitement for the pop-up Quintal installations in Paris and Amsterdam.

We then brought the dancers to New York and Washington DC where they battled some of the best crews in the world. Our up-close-and-personal video content captured the journey .

Os Kuduristas_Quintal Pop Up Installation

An Angolan quintal (backyard) is to kuduro what the block party is to hip hop. It's where all things happen. To give audiences a taste of Angola, we created a 5-day pop-up experiential journey that featured music, dance, art, fashion, design, and Angolan-inspired cuisine (including the requisite post-Saturday partying, caldo, funge, and fresh ginger juice). The quintal was designed by internationally-renowned installation artist Sebastien Leon Agneessens.

Traveling with the Os Kuduristas crew gave new meaning ‘talent wrangling’ as we caravanned 60 people across Europe by train!

Os Kuduristas_Education

We created a cross-cultural music exchange program between high school students in Brooklyn and Queens and in Kilamba (Angola) where they learned about kuduro/hip hop and each other's countries and culture. Students in New York then recorded their own tracks.

Following a 6-week exchange program, the Os Kuduristas dancers came to New York to participate in the beat making and dance workshops.

Throughout the program students in both countries shared their experiences via social media.

RESULTS

Converse’s Rubber Tracks Studio donated studio space to record and engineer the tracks that was then followed by a presentation of their music and dance to school-wide assembly's; film students from Frank Sinatra School for the Arts created their own short- form documentary, “Kuduro NYC” which won the 2013 Dance on Camera/Capture Motion Student Competition Film Festival at Lincoln Center and screened at the 2013 Tribeca International Film Festival.

Role: Brand Strategy | Verbal Brand Identity | Writer | Producer

For New York City Health & Hospitals Corp., we created and produced the inaugural, and second year, week-long, 5-borough series of concerts to raise awareness of and funds for NYC's public hospitals. This included creating and executing of a full branding, marketing and communications campaign and all collateral materials, working in tandem with 11 public hospital, all Borough President offices, the Mayor's office, nyc.co, and other city agencies. The STAT! FOR NEW YORK CITY'S PUBLIC HOSPITALS launch featured a Mayoral press conference, a VIP Gala VIP attended by the Mayor, and the centerpiece soul/ gospel concert in Harlem with the Temptations headlining.

Year two, I launched the hospitals' anti-gun violence campaign Guns Down Life Up, by producing a public service announcement featuring old school hip hop legends that was introduced by Bronx Borough President Ruben Diaz.

Susan Jacobs excels under pressure and the first year of STAT! she was really put to test with just three months to create, market, brand, and produce this huge event. In year two, there was a little more lead time but the concerts and expectations increased tremendously from year one. Susan worked seamlessly jumping into the bureaucracy of a huge city agency and making this all happen. 

We used the museum's five-story high screen for a live video feed in real time in and outside of the museum. Sponsor Jack Daniels set up bars in the glass-enclosed elevators and served cocktails as guests rode the elevators. Artist and former Iranian political prison Davood Roostaei, who paints solely with his bare feet and hands, created one-of-a-kind paintings for the honorees.