Continuity is the unbroken and consistent existance or operation of something over time. When you’ve established your brand you want to be sure that what you do is keep the same feel and look throughout every aspect of the business. This has a variety of...

A mascot is a good engagement tool, it’s much more distinctive and will grab peoples attention in both adverts and products. You might ask why have one, obviously it won’t fit with all businesses and business types. In many respects you’ll probably remember the mascot...