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Sustainable brands to shop at Selfridges

New Zealand-based Maggie Marilyn describes itself as ‘livable luxury fashion consciously created’. An advocate of the increasingly popular cost-per-wear theory of dressing, the brand aims to offer an alternative to our current consumerist culture by producing thoughtful and stylish pieces that will stand the test of time. Maggie Marilyn’s supply chain is entirely traceable and makes considerable efforts to reduce the use of resources such as labour, energy and water that are often overexploited in the production of so-called fast fashion.

Maggie Marilyn shirt, £435

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Toms

What started with a pair of shoes has become a shining success story in global philanthropy and has propelled Toms into the hearts and on to the feet of the world. For every pair of shoes purchased, the brand gives to someone in need as part of its One for One initiative. This could be a pair of shoes to a child who has to walk several miles per day for fresh water, improved access to water, safe birth conditions or access to much-needed eyecare. To this day, Toms has improved the lives of over two million children. As the product range continues to grow, so does brand’s commitment to giving back; however, the classic espadrilles are a great place to start.

Toms shoes, £40

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Stella McCartney

As well as being a dedicated vegan herself, Stella McCartney has made sure her eponymous brand is one of the most sustainable, environmentally conscious and social responsible around. As well as policies banning the use of leather, fur, skins, PVC, angora and sandblasted denim, the brand even bans the use of cottons from countries considered high risk for child labour and the use of viscose from endangered forests. All of the wood, paper and packaging used by the brand is FSC certified, meaning that not only the clothing but the way that you take it home is sustainable. The brand’s dedication to discovering innovative new materials, reducing its environmental impact and promoting a strong and fair supply chain from the bottom up means its clothing is a sound choice when it comes to conscious shopping.

Stella McCartney dress, £1,345

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Illamasqua

Launched in 2008, Illamasqua has always held strong principles of compassion. The brand’s products have never and will never be tested on animals and it has received Peta’s seal of approval. As well as supporting animal welfare, Illamasqua also ensures it meets the strictest health-and-safety regulations while pushing creative boundaries with its products, aiming to protect its employees, its consumers and the world we live in. What’s more, the brand’s range now features over 100 vegan products including its famous make-up brushes, which are made entirely from synthetic hair.

Illamasqua primer, £34

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Merchant Archive

Merchant Archive was founded in 2007, when creative director and founder Sophie Merchant decided to start selling a curated edit of vintage pieces to stylists, celebrities and designers. From this cult following a brand was born and in 2014 Sophie, inspired by her notable clientele, decided to design a collection of her own. Fast forward four years and the brand is thriving, boasting international stockists and clients alike. However, the entire range is still proudly made within the UK and Europe using only the finest British, French and Italian cloth.

Merchant Archive top, £560

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Chinti & Parker

Well known for its fun yet luxurious cashmere jumpers, British brand Chinti & Parker has a clear stance on ethical production. Cofounder Anna Singh has stated that ‘for us “ethical” should not be an extra, it should be within the core values of each garment we produce’. While the brand’s clothing doesn’t shout environmentalism, behind-the-scenes commitments to ethical mills and using the most eco-friendly materials possible are ever present. Look closely and you’ll spot a label listing the environmental credentials of each individual garment on its label.

Chinti & Parker jumper, £425

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It Cosmetics

It Cosmetics is not only committed to ethical values and cruelty-free production, its award-winning beauty range has been specifically designed to empower women and make them feel beautiful from the inside out. The clinical skincare solutions offer smoother skin, reduced wrinkles and smaller pores, claims supported by incredibly positive statistics. However, one of the most exceptional services that the company offers comes in partnership with the Look Good Feel Better programme, to which It Cosmetics has donated over $24m in products to help women face the effects of cancer with confidence, an initiative that you support with the purchase of selected products.

It Cosmetics CC cream, £30

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Tortoise Denim

Although denim is a mainstay of many people’s wardrobes, it also happens to be one of the most environmentally harmful. The traditional distressing and washing processes involved in the production of denim create huge amounts of waste water and use many harmful chemicals. Luckily, American brand Tortoise Denim has developed a revolutionary way to create stylish and vibrant denim in an entirely environmentally friendly and sustainable way. By using only small amounts of recycled water and no harsh chemicals at all, the brand can stick to its eco principles while still producing stylish, modern and on-trend denim.

Tortoise Denim jacket, £490

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Veja

The philosophy behind the Veja brand focuses on creating trainers that are environmentally friendly and made with organic raw materials without chemicals or polluting processes. The brand also focuses on fairness in protecting its human workforce when it comes to both working conditions and fair pay, so much so that the brand champions ‘greater economic justice’ by investing money back into the supply chain rather than into expensive advertising or marketing. Despite this noble yet unusual method, Veja’s iconic, stylish V-emblazoned trainers have become a huge hit in the fashion world.

Veja trainers, £80

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Roberts Wood

British-based brand Roberts Wood was founded in 2015 by Katie Roberts-Wood. Throughout the brand’s early years the designer won many prestigious awards, including the Vogue Talents Award for her Masters collection, and was picked up by multiple retailers after her London Fashion Week debut, many of whom praised the brand’s innovative techniques and commitment to the British fashion and textile industry. For spring/summer 2018, Roberts Wood’s dreamlike, sculptural and feminine creations continue to excel in both design and sustainability.

Roberts Wood shirt, £390

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Mara Hoffman

American swimwear brand Mara Hoffman is known for its vibrant prints, retro styles and all-round chic and stylish aesthetic. However, behind the scenes, the brand’s commitment to responsible manufacturing and ethically sourced materials has become a cornerstone of the business. Since 2015 the brand has made a conscious effort to use organic, recycled and regenerated materials wherever possible, to ensure its supply chain has the highest standards of human rights and to reduce the impact that the brand has on the planet, as well as raising awareness of such issues through global partnerships.

Mara Hoffman swimsuit, £295

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Nailberry

As with many conscious beauty brands, Nailberry is proud to be entirely cruelty free, never testing its products on animals. However, it is not just Nailberry’s commitment to animal welfare and Peta certification that the brand can be proud of. Its oxygenated polishes also seek to protect the skin of their users by being ‘12 free’, meaning that the polishes don’t contain alcohol, parabens or any of the other harmful chemicals that are found in traditional nail polishes, many of which can be bad for the surrounding skin and the nail itself.

Nailberry nail polish, £14.50

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Good Wool by Theory

The latest launch from global fashion label Theory, Good Wool is the brand’s most environmentally responsible collection ever. Produced using an entirely sustainable model, the range of stylish, everyday pieces is perfect for the modern woman. The brand has made every effort to ensure the conscious production of the garments, which are made from traceable merino wool and woven in an Italian mill that uses only clean energy sources. From biodegradable lining to buttons crafted from corozo nuts, Theory has left no stone unturned when it comes to environmental commitment.

Good Wool by Theory blazer, £440

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Urban Decay

Founded more than 20 years ago, Urban Decay began life as a brand offering alternative colour palettes and products to those being presented by the major cosmetics companies. Now, the brand can proudly offer two other things that are sadly not the norm: 100% cruelty free, Urban Decay is certified by both Peta and CCIC as a result of its commitment to avoiding any products that have been tested on animals. What’s more, the brand is now working towards introducing more and more products in its ever-popular vegan line including plant-derived or synthetic alternatives to mainstream animal-derived ingredients.

Urban Decay eye pencil, £13.50

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Vivienne Westwood Anglomania

Vivienne Westwood’s commitment to the planet is widely known. From her Climate Revolution project, and anti-fracking protests to multiple activism ventures in the UK and beyond, Westwood is a constant supporter of eco-fashion. The brand’s entire ethos and often many pieces from the collection contain a strong message for a more positive world. When it comes to the Anglomania collection, you can be certain that every effort has been made to create ethical, eco-friendly pieces to be proud of.

Vivienne Westwood Anglomania bag, £340

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As one of the best-known stores in London, Selfridges is a must-visit when shopping on Oxford Street. As well as offering top-notch fashion, Selfridges is also expanding its roster of sustainable fashion and beauty brands, offering customers the chance to invest in a plethora of chic yet eco-conscious choices. From sustainable and fair-trade clothing to cruelty-free beauty products, it’s easier than ever to shop consciously at this historic store.