Fans Experience the Best Concert of Their Lives... Through Hypnosis

Ogilvy Brazil selected the biggest fans of iconic musicians with Billboard #1 hits to watch their idols play again. Only there was no band and no music. Through hypnosis, the agency took the fans to their favourite concert to experience, one more time, the thrill of seeing and feeling the music again.

After searching for fans on social networks and fan clubs, the agency invited them to come to a theatre. Instead of their rock idols, they found Rogerio Castilho, a renowned hypnotist. Through the regression hypnosis technique, he guided the fans back to experience the best concert of their lives.

Don't tell my mother I'm in advertising, she thinks I play piano in a whorehouse.

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