Take MTV Anywhere with MTV Music ID – A Complete MTV Mobile Experience Now Available on Android™ Sprint Devices with Sprint ID

MTV Music ID pack allows fans to quickly download a package of apps,
widgets and other content, including MTV News, MTV Photos, MTV Twitter
and streaming music apps

MTV Music ID pack on Sprint features MTV Music Meter

NEW YORK & OVERLAND PARK, Kan. (BUSINESS WIRE), December 14, 2010 -
MTV fans can now keep tabs on their favorite artists, stay up-to-date on
pop culture news, listen to their favorite music, and discover new bands
on-the-go with MTV
Music ID, a complete mobile music experience available exclusively
on the following Sprint Android devices: LG Optimus S™, Sanyo Zio™ and
Samsung Transform™.

MTV Music ID makes it easy for Sprint wireless customers with
Android-powered devices who love music to get the best apps that keep
them connected to the music and artists they love. Rather than get lost
in Android Market’s™ 100,000-plus apps, searching for those they’d like
to download, users simply click the MTV Music ID icon on their device,
which then automatically loads apps, widgets, ringtones and wallpapers,
all tailored by MTV to meet their customers’ musical interests.

For further customization, users are still free to download additional
apps from Android Market. MTV Music ID includes MTV News, MTV Photos and
the MTV Music Meter, a brand new way to stay on top of which artists you
need to know. MTV has also partnered with the best third-party apps to
create a full music experience with none of the work.

“MTV Music ID provides music fans with an on-the-go all-inclusive music
experience for access to favorite MTV and third-party music content
through multiple music-centric apps and widgets,” said Dermot McCormack,
executive vice president, Digital Media, MTV Networks Music & Logo
Group. “Sprint ID is an innovation for Android, and we’re excited to be
a part of this unique service.”

MTV Music ID pack includes MTV apps, widget and other popular
third-party music applications, such as the following:

MTV Meter: The MTV Music Meter is a daily list of artists
trending right now. Discover these artists and others like them through
audio samples, photos, recent tweets, news articles and bios. Or chart
your own discovery path by searching through more than 1 million artists.

MTV News App: Unparalleled access to the biggest stars and
pop-culture happenings around the clock and customizable to users based
on the news category that interests them most (music, celebrity, shows,
movies and gaming).

MTV Photos: Provides access to stars, artists and pop-culture
events anywhere you go! Get new photos each day, updated by the MTV News
team. Browse photo flipbooks and share the ones you like with your
friends via e-mail, Facebook or Twitter.

MTV Twitter: Get instant updates from the official MTV Twitter
account.

Rhapsody: Rhapsody is a premium, on-demand music service. Find
music and play it instantly. With a subscription, you can listen and
download anything and everything in Rhapsody’s catalog of 11 million
songs. Listen on your phone, your computer, on a variety of MP3 players
and with home audio systems.

Pandora: Pandora Radio is personalized radio. Start with the name
of one of your favorite artists, songs or composers, and Pandora will
create a “station” that plays that music and more music like it.

SoundHound: SoundHound is instant music search and discovery –
the world's fastest music recognition – only four seconds to name
tunes playing from a speaker. And the only viable singing and humming
recognition!

doubleTwist: Sync your playlists, ratings and play counts to your
Android phone with the doubleTwist Player for Android.

“MTV Music ID is a way for our customers to simply and easily get a
phone that is completely personalized with the MTV news that’s important
to them,” said David Owens, vice president-Consumer Marketing at Sprint.
“Music fans have wanted a better way to stay connected to MTV and their
music, artists and news, wherever they happen to be, and now Sprint
gives them that. MTV Music ID is a great example of how Sprint ID
customers can have a different kind of mobile experience that is
tailored to their interests by just picking an ID pack. Rather than
having to customize their phone themselves, MTV and Sprint have done the
work for them by providing an incredibly rich music experience that
users can select at the push of a button.”

MTV Music ID is free and available before the end of December on three
value-priced Android smartphones when activated on an Everything Data
plan: LG Optimus S, Sanyo Zio and Samsung Transform. Visit www.sprint.com
for current prices. For more information about MTV Music ID, visit www.sprint.com/mtv.

MTV is the world’s premier youth entertainment brand. With a global
reach of more than a half-billion households, MTV is the cultural home
of the millennial generation, music fans and artists, and a pioneer in
creating innovative programming for young people. MTV reflects and
creates pop culture with its Emmy®, Grammy® and
Peabody® award-winning content built around compelling
storytelling, music discovery and activism across TV, online and mobile.
MTV’s sibling networks MTV2 and mtvU each deliver unparalleled
customized content for young males, music fans and college students, and
its online hub MTV.com
is the leading destination for music, news and pop culture. MTV is part
of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s
leading creators of programming and content across all media platforms.
For more information, go to http://www.mtvpress.com.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel served more than 48.8
million customers at the end of the third quarter of 2010 and is widely
recognized for developing, engineering and deploying innovative
technologies, including the first wireless 4G service from a national
carrier in the United States; offering industry-leading mobile data
services, leading prepaid brands including Virgin Mobile USA, Boost
Mobile, Common Cents Mobile and Assurance Wireless; instant national and
international push-to-talk capabilities; and a global Tier 1 Internet
backbone. Newsweek ranked Sprint No. 6 in its 2010 Green
Rankings, listing it as one of the nation’s greenest companies, the
highest of any telecommunications company. You can learn more and visit
Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.

Take MTV Anywhere with MTV Music ID – A Complete MTV Mobile Experience Now Available on Android™ Sprint Devices with Sprint ID

<h1>Take MTV Anywhere with MTV Music ID – A Complete MTV Mobile Experience Now Available on Android™ Sprint Devices with Sprint ID</h1><p>NEW YORK & OVERLAND PARK, Kan. (<a href='http://www.businesswire.com' target='_blank')>BUSINESS WIRE</a>), December 14, 2010 -
MTV fans can now keep tabs on their favorite artists, stay up-to-date on
pop culture news, listen to their favorite music, and discover new bands
on-the-go with <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.sprint.com%2Fmtv&esheet=6544807&lan=en-US&anchor=MTV+Music+ID&index=1&md5=8f1bcc91e1d2d94854d2f9de3b5882e5">MTV
Music ID</a>, a complete mobile music experience available exclusively
on the following Sprint Android devices: LG Optimus S™, Sanyo Zio™ and
Samsung Transform™.
</p>
<p>
MTV Music ID makes it easy for Sprint wireless customers with
Android-powered devices who love music to get the best apps that keep
them connected to the music and artists they love. Rather than get lost
in Android Market’s™ 100,000-plus apps, searching for those they’d like
to download, users simply click the MTV Music ID icon on their device,
which then automatically loads apps, widgets, ringtones and wallpapers,
all tailored by MTV to meet their customers’ musical interests.
</p>
<p>
For further customization, users are still free to download additional
apps from Android Market. MTV Music ID includes MTV News, MTV Photos and
the MTV Music Meter, a brand new way to stay on top of which artists you
need to know. MTV has also partnered with the best third-party apps to
create a full music experience with none of the work.
</p>
<p>
“MTV Music ID provides music fans with an on-the-go all-inclusive music
experience for access to favorite MTV and third-party music content
through multiple music-centric apps and widgets,” said Dermot McCormack,
executive vice president, Digital Media, MTV Networks Music & Logo
Group. “Sprint ID is an innovation for Android, and we’re excited to be
a part of this unique service.”
</p>
<p>
<b>MTV Music ID pack includes MTV apps, widget and other popular
third-party music applications, such as the following:</b>
</p>
<p>
<b>MTV Meter:</b> The MTV Music Meter is a daily list of artists
trending right now. Discover these artists and others like them through
audio samples, photos, recent tweets, news articles and bios. Or chart
your own discovery path by searching through more than 1 million artists.
</p>
<p>
<b>MTV News App:</b> Unparalleled access to the biggest stars and
pop-culture happenings around the clock and customizable to users based
on the news category that interests them most (music, celebrity, shows,
movies and gaming).
</p>
<p>
<b>MTV Headlines Widget</b>: Instant headlines and pop-culture news
about music, movies, television, celebrities and gaming.
</p>
<p>
<b>MTV Photos:</b> Provides access to stars, artists and pop-culture
events anywhere you go! Get new photos each day, updated by the MTV News
team. Browse photo flipbooks and share the ones you like with your
friends via e-mail, Facebook or Twitter.
</p>
<p>
<b>MTV Twitter</b>: Get instant updates from the official MTV Twitter
account.
</p>
<p>
<b>Rhapsody:</b> Rhapsody is a premium, on-demand music service. Find
music and play it instantly. With a subscription, you can listen and
download anything and everything in Rhapsody’s catalog of 11 million
songs. Listen on your phone, your computer, on a variety of MP3 players
and with home audio systems.
</p>
<p>
<b>Pandora:</b> Pandora Radio is personalized radio. Start with the name
of one of your favorite artists, songs or composers, and Pandora will
create a “station” that plays that music and more music like it.
</p>
<p>
<b>SoundHound: </b>SoundHound is instant music search and discovery –
the world's <i>fastest</i> music recognition – only four seconds to name
tunes playing from a speaker. And the only viable singing and humming
recognition!
</p>
<p>
<b>doubleTwist:</b> Sync your playlists, ratings and play counts to your
Android phone with the doubleTwist Player for Android.
</p>
<p>
“MTV Music ID is a way for our customers to simply and easily get a
phone that is completely personalized with the MTV news that’s important
to them,” said David Owens, vice president-Consumer Marketing at Sprint.
“Music fans have wanted a better way to stay connected to MTV and their
music, artists and news, wherever they happen to be, and now Sprint
gives them that. MTV Music ID is a great example of how Sprint ID
customers can have a different kind of mobile experience that is
tailored to their interests by just picking an ID pack. Rather than
having to customize their phone themselves, MTV and Sprint have done the
work for them by providing an incredibly rich music experience that
users can select at the push of a button.”
</p>
<p>
MTV Music ID is free and available before the end of December on three
value-priced Android smartphones when activated on an Everything Data
plan: LG Optimus S, Sanyo Zio and Samsung Transform. Visit <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.sprint.com&esheet=6544807&lan=en-US&anchor=www.sprint.com&index=2&md5=3f5c584e73c6e1c10239e30eb6805efb">www.sprint.com</a>
for current prices. For more information about MTV Music ID, visit <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.sprint.com%2Fmtv&esheet=6544807&lan=en-US&anchor=www.sprint.com%2Fmtv&index=3&md5=e84b4acfd846d357a5f12b417cdfffaf">www.sprint.com/mtv</a>.
</p>
<p>
Editor’s note: For high-resolution images of MTV Music ID on a Sprint
Android device, contact Kurt Patat; <a href="mailto:Kurt.Patat@mtvstaff.com">Kurt.Patat@mtvstaff.com</a>;
212-846-2528.
</p>
<p>
<b>About MTV</b>
</p>
<p>
MTV is the world’s premier youth entertainment brand. With a global
reach of more than a half-billion households, MTV is the cultural home
of the millennial generation, music fans and artists, and a pioneer in
creating innovative programming for young people. MTV reflects and
creates pop culture with its Emmy<sup>®</sup>, Grammy<sup>®</sup> and
Peabody<sup>®</sup> award-winning content built around compelling
storytelling, music discovery and activism across TV, online and mobile.
MTV’s sibling networks MTV2 and mtvU each deliver unparalleled
customized content for young males, music fans and college students, and
its online hub <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.mtv.com%2F&esheet=6544807&lan=en-US&anchor=MTV.com&index=4&md5=3a65f6178e8a2689caae37a36f2b907f">MTV.com</a>
is the leading destination for music, news and pop culture. MTV is part
of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s
leading creators of programming and content across all media platforms.
For more information, go to <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.mtvpress.com&esheet=6544807&lan=en-US&anchor=http%3A%2F%2Fwww.mtvpress.com&index=5&md5=4847b614ef92baaf804779f04b0eb4de">http://www.mtvpress.com</a>.
</p>
<p>
<b>About Sprint Nextel</b>
</p>
<p>
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel served more than 48.8
million customers at the end of the third quarter of 2010 and is widely
recognized for developing, engineering and deploying innovative
technologies, including the first wireless 4G service from a national
carrier in the United States; offering industry-leading mobile data
services, leading prepaid brands including Virgin Mobile USA, Boost
Mobile, Common Cents Mobile and Assurance Wireless; instant national and
international push-to-talk capabilities; and a global Tier 1 Internet
backbone. <i>Newsweek</i> ranked Sprint No. 6 in its 2010 Green
Rankings, listing it as one of the nation’s greenest companies, the
highest of any telecommunications company. You can learn more and visit
Sprint at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.sprint.com&esheet=6544807&lan=en-US&anchor=www.sprint.com&index=6&md5=da6cd4f7665609a15cd675d1cacff9c8">www.sprint.com</a>
or <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.facebook.com%2Fsprint&esheet=6544807&lan=en-US&anchor=www.facebook.com%2Fsprint&index=7&md5=cb9d5f8d98dae2d620f497451031a4c6">www.facebook.com/sprint</a>
and <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.twitter.com%2Fsprint&esheet=6544807&lan=en-US&anchor=www.twitter.com%2Fsprint&index=8&md5=650204c2911557b53dca7c1186e237d4">www.twitter.com/sprint</a>.
</p>
<p>
</p>
<p><img alt="" src="http://cts.businesswire.com/ct/CT?id=bwnews&sty=20101214006388r1&sid=tekgr&distro=nx"/><span class="bwct31415"/></p>

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