CONNECTED PRODUCTS

Combining industrial design with digital enablement is not just about creating a user experience, it’s also about building value for your business. To deliver a best-in-class connected product experience, we focus first and foremost on solving problems.

Design for the Future

IoT is here to stay, and we help companies rise to the challenge.

One of the biggest mistakes companies make when it comes to developing connected products is focusing too much on the technology. That might sound counter-intuitive, but Nottingham Spirk's approach to incorporating digital technologies into products is to focus less on the tech and more on the use case. What business problem or consumer problem is being solved? And how does technology enable that? Because our innovation solutions are rooted in insights, we always begin with a problem and evaluate the many ways that problem can be solved. Technology is simply the vehicle by which problems are solved today, more often than ever before.

Digital as a Solution

Tech shouldn't be the question, but the answer

Our approach to innovation is unique in that we keep all disciplines in-house. Instead of outsourcing research, our insights team is the cornerstone of every innovation initiative we take on. Our engineers (biomedical, mechanical, software, IoT) participate in focus groups. Marketers work hand-in-hand with prototyping. And you, our client, will participate in every stage to ensure your business needs stay front and center throughout the engagement. Because our goal is helping client partners solve challenges, disrupt industries or create revenue streams, incorporating technology into products is a means of accomplishing a goal instead of the goal itself.

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FEATURED ARTICLE

SECURITY IN CONNECTED PRODUCTS IS NOW EVERYONE'S CONCERN

In January, Consumer Reports published an open letter to 25 companies that make connected home cameras, DIY security products, and connected doorbells to “implement stronger security measures to adequately protect consumers and their privacy.” To explain why, CR recounted a few examples of devices getting hacked...