What’s more American: Making your own hot dog or making your own smartphone?

This Fourth of July, Motorola is emphasizing the latter.

According to a report in Ad Age, the Google-owned handset maker is planning on running a full-page advertisement tomorrow promoting its upcoming Moto X smartphone. The ad will run in the New York Times, USA Today, The Wall Street Journal (AllThingsD’s sister site, under the parent company News Corp) and the Washington Post.

In the ad, Motorola says that consumers will be able to design their own smartphones — making them as “unique” as their personalities.

Motorola’s focus on “makers” isn’t entirely surprising. In recent months, the company has dispatched a “Make-with-Moto” truck to various college campuses to show how people can use 3-D printers and other tools to build their own casings around the smartphone’s components. (The truck made a stop at our D11 conference in May.)

Also noted in the ad is the company’s new commitment to domestic assembly: The tagline for the upcoming smartphone is “Designed by you. Assembled in the USA.”

The Moto X is just one of several new phones due from Motorola this fall. As AllThingsD’s Ina Fried reported, Woodside hinted at the presence of advanced sensors and Bluetooth technology in upcoming handsets, but final details and specs are still to be revealed.

Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work

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