DEARBORN, Mi--December 13 2013: Ford announced yesterday that Auto Start-Stop will be available on 70
percent of its North American vehicle lineup by 2017.

A major part of the company’s Blueprint for Sustainability, the
expansion of Auto Start-Stop comes as the award-winning 1.0-liter EcoBoostŪ
engine is set to go on sale in the 2014 Ford Fiesta. Rated at 45 mpg EPA
highway, the new Fiesta is the most fuel-efficient non-hybrid or diesel on
the market. Ford is also researching dynamic cruise control, a breakthrough
technology that predicts road conditions to optimize fuel economy.

“Simply put, Auto Start-Stop helps customers use less fuel, which
is an important component of Ford’s Blueprint for
Sustainability,” said Bob Fascetti, vice president, Ford global
powertrain. “By making Auto Start-Stop available on more vehicles, we
are working to be part of the solution to environmental sustainability with
effective, fuel-saving technologies.”

Auto Start-Stop seamlessly turns off the engine when a vehicle stops,
while an advanced battery powers vehicle accessories and systems in place
of the engine – saving fuel. The engine restarts instantly when the
driver begins to release the brake pedal.

Actual fuel savings vary and depend on driving patterns. While average
improvement in fuel efficiency equals roughly 3.5 percent, those who drive
in heavy traffic – such as congested urban environments – could
see fuel efficiency increase by as much as 10 percent. It also provides a
meaningful reduction to CO2 emissions that are avoided during long idle
times.

Ford has years of experience with Auto Start-Stop via its electrified
powertrain hybrid and plug-in hybrid offerings, and the feature is popular
on a host of Ford models in Europe. By year-end, Ford expects to sell more
than 500,000 vehicles equipped with Auto Start-Stop globally. In the United
States, Auto Start-Stop is available on the 2014 Ford Fusion with 1.5-liter
EcoBoost.

Milestone in Ford Blueprint for Sustainability The expansion of Auto
Start-Stop marks a milestone in Ford’s Blueprint for Sustainability,
which includes a range of new technologies to improve vehicle
efficiency.

Another milestone is the award-winning 1.0-liter EcoBoost engine that
goes on sale in the 2014 Fiesta. Its 45-mpg highway rating is the highest
of any non-hybrid, gasoline-powered car in America. The 1.0-liter EcoBoost
Fiesta outperforms some competitor diesel and hybrid offerings, while
providing the most powerful entry in the subcompact class with an
SAE-certified 123 horsepower and 125 lb.-ft. of torque.

Looking to the future of the Blueprint for Sustainability, Ford is also
researching dynamic cruise control. The advanced system enhances real-world
fuel economy performance through optimized torque control, which minimizes
fuel consumption while maximizing powertrain efficiencies.

Dynamic cruise control modifies the driver-selected set speed in
response to not only current road conditions, but also to predicted road
conditions – all onboard and in real time, with no Internet
connection or stored databases. Ford research shows this feature could
improve fuel efficiency up to 10 percent, depending on route.

“Think of this as cruise control technology that thinks,”
said Dimitar Filev, senior technical leader, Ford research and development.
“While this is a research-based technology now, its objective is to
think fuel economy first.”

Other fuel-saving technologies developed under the plan available on
Ford vehicles today include:

100 percent use of electric power-assisted steering, which improves fuel
efficiency by 3 percent to 5 percent Six-speed automatic transmissions are
now fully deployed across the lineup; six-speed transmissions improve fuel
efficiency by 4 percent to 6 percent EcoBoost engines are now offered as an
option on 90 percent of Ford vehicles, delivering better fuel efficiency
with great power compared with traditional gasoline engines