Baby Boomer Wallets are Booming

Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this infographic and then contact Equifax for additional insights on Boomers and other target audiences that can help optimize your marketing efforts. Download a PDF version of this infographic

Find out more about Digital Targeting Segments from Equifax – which enable marketers to better deliver the right message to the desired target audience online based on consumers’ likely interests and economic profiles.