NVIDIA's newest performance-segment GPU, the GeForce GTX 660 Ti, is inching towards a mid-August 2012 launch, according to sources. The new GPU will allow NVIDIA to capture a key sub-$300 price-point, in a cash-rich region the punters commonly refer to as "price-performance sweet-spot."

NVIDIA's newest performance-segment GPU, the GeForce GTX 660 Ti, is inching towards a mid-August 2012 launch, according to sources. The new GPU will allow NVIDIA to capture a key sub-$300 price-point, in a cash-rich region the punters commonly refer to as "price-performance sweet-spot."

According to a SweClockers report, the GeForce GTX 660 Ti will be launched in mid-August, in a date between the 13th and 19th. Seeing as how NVIDIA launched all its higher-end SKUs in the GeForce Kepler family either on a Tuesday or a Thursday, August 14th and 16th are likely candidates for the launch.

The report also points out a few new details of the GPU. To begin with, NVIDIA might leave the CUDA core count of the GTX 660 Ti to be 1,344 (same as GTX 670), while cutting down the memory bus width to 192-bit, holding 1.5 GB of memory, instead. Clock speeds could also be tinkered with.

NVIDIA will likely price the GeForce GTX 660 Ti at US $299. This could just about make it qualify as a price-performance sweet-spot SKU. Products in this market-segment are sold the most to PC gamers.