Clearly Canadian and Warner-Lambert have teamed up in a joint sampling program to promote gum and sparkling water. Throughout the summer, three million 1-L polyethylene terephthalate bottles of Clearly Canadian's wild cherry-flavored sparkling water will have their necks adorned with a five-stick sample pack of cherry Trident gum from Morris Plains, NJ-based Warner-Lambert.

Seeking to make the packaging for its Throaties medicated lozenges more consumer-friendly, Ernest Jackson, based in Crediton, Devon, England, switched from a foil bag-in-carton to an overwrapped blister card.