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URN

etd-0918107-032949

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Author

Chieh Kuo

Author's Email Address

No Public.

Department

Industrial Design

Year

2006

Semester

2

Degree

Master

Type of Document

Master's Thesis

Language

Chinese&English

Page Count

159

Title

The Influence of Rhythm in the Process of Using Products on Expected Image

Keyword

Using Rhythm

Rhythm

Time

Expected Image

Using Process

Using Process

Expected Image

Time

Rhythm

Using Rhythm

Abstract

Purpose of this study is to investigate the influence of the rhythm in the process of using products on the expected image of using process. The content is divided into 2 main parts: first is based on the previously studied “The Expected Image in the Process on Using Products”, 4 major categories of design methods of using rhythm, collect specific examples of rhythm, then use cluster analysis to sort out 4 different types of using rhythm which include 16 design methods. The second part is the influence of using rhythm on expected image, with testing sample derived from design methods mentioned in the previous section to conduct testing on expected image, examine (1) Correlation between sample of different using rhythm and expected image. (2) Causal relation between Eexpected image and synthesized evaluation of each sample group of using rhythm. (3) Influence of using steps of each sample group of using rhythm on expected image. (4) Diverseness analysis of each factor of using rhythm.First Part: Specific Design Method of Using Rhythm 16 specific design methods of the 4 types of using rhythm are:(1) Must be used in a fixed sequence to obtain outcome: “Entire set of single actions done in fixed sequence to obtain outcome”, “Go through one step to obtain outcome”, “A series of well-executed actions done in specific sequence to obtain outcome”, “Entire set of combined actions done in sequential stages to obtain outcome”.(2) Go through constant repeated actions to obtain outcome: “Single action in a decelerating process”, “Single continuous action to obtain outcome progressively”, “Single action that with different frequency obtains different outcome”, “Long-term repeated set of actions to obtain outcome”.(3) Go through quick succession of actions to obtain outcome: “Entire set of action without fixed sequence that obtains outcome in the end”, “Rapid flow of actions with different rhythm”, “Alternating use of actions of different rhythm”, “Single action done regularly in a short time”.(4) Go through continuous rapid actions to obtain outcome: “The faster the action, the better the outcome”, “Combination of explosive actions”, “Fast pace due to time constraint”, “Must reach certain speed to obtain outcome”.Second Part: Influence of Using Rhythm on Expected Image(1) Correlation between Sample of Different Using Rhythm and Expected ImageImage of the using rhythm of products could be derived from the “ambiguously sudden – ordered clearly” factor which describes changes in the rhythm of using process, and the “eagerness – depressed” factor which describes psychological response to expected results. “Slow, intermittent, repeated single action” is easier to anticipate outcome, which gives people a feeling of “ordered clearly” and “depressed”. “Instantaneous, continuous action” means short period of time that passes by quickly, and it gives people a feeling of “ambiguously sudden”. “Continuously alternating or repeated action” gradually induces the outcome, and gives a feeling of “eagerness”.(2) Causal Relation between Expected Image and Synthesized Evaluation of Each Sample Group of Using Rhythm (a) Using rhythm that belongs to the “Fast, continuous repeated action” group entails images of “Exciting”, “Passionate”, “Creative”, “Ordered”, “Changeable”, which brings a level of expectancy to users; images of “thirsty”, “passionate” and “clear” make people like using the products. (b) Using rhythm that belongs to the “Short period of time, constant, gradual action” group entails images of “creative”, “pleasantly surprise”, which brings a level of expectancy to users; images of “pleasantly surprise”, “ordered” make people like using the products. (c) Using rhythm that belongs to the “Instantaneous, continuous action” group entails images of “unknown”, “thirsty” and “sudden”, which brings a level of expectancy to users; images of “thirsty” and “passionate” make people like using the products. (d) Using rhythm that belongs to the “Continuously alternating or repeated action” group entails images of “promising” and “passionate”, which brings a level of expectancy to users; images of “promising” make people like using the products. (e) Using rhythm that belongs to the “Continuous action in stages” group entails images of “thirsty” and “changeable”, which brings a level of expectancy to users; images of “thirsty” and “passionate” make people like using the products. (f) Using rhythm that belongs to the “Slow, intermittent, repeated single action” group entails images of “thirsty”, which beings a level of expectancy to users; images of “thirsty” and “changeable” make people like using the products. “Continuously alternating or repeated action” receives the highest rating of “expectancy”. “Instantaneous, continuous action” receives the highest rating of “love to use”. The common image from both sides influencing “expectancy” and “love to use” is “passionate”. In other words, if using rhythm of products could include the factor of “passionate”, it would create a level of expectancy and appeal to the likings of people.(3) Influence of using steps of each sample group of using rhythm on expected image“Expectancy” rating of repeated action could get lower as time progresses; instantaneous, alternating action or outcome that would stir up anticipation could boost the “expectancy” rating of products. (4) Diverseness analysis of each factor of using rhythm.“Alternating between strong and weak” approach for momentum in using rhythm would create a level of “expectancy” among users, and “instantaneous” using rhythm would make users more “love to use”. “Alternating between fast and slow” approach for speed of using rhythm would make products more “expectancy” and “love to use” with users. “Accelerating” and “Decelerating” in using rhythm make no significant difference in expected image and synthesized evaluation. Generally speaking, using rhythm could influence the expected image of using products; however, different using rhythm of products would give people different expected images. If designer could include the factor of using rhythm in product design, it would create different expectancy for products in addition to making them more fun to use.