Thursday, 20 August 2009

A recent MarketingSherpa survey has shown that 48% of marketers are planning on increasing their social media budgets in the next year. 2010 is the year for social media networks. The buzz comes from everywhere, marketers, advertisers and agencies want to have their share of the social media networks and make money out of it.Before doing so, it is mandatory to understand social networks hence a quick post about Facebook's statistics.

Looking at the latest figures, Facebook grew by 32% over 08/09 and is the most engaged social network in Australia. According to CheckFacebook.com, over 6.4 Million Australian use Facebook, which represent a huge 38.48% of the Australian online population and 2.46% of the global audience (261,807,120 users)

In terms of demographics, the Australian Facebook population is made of 55.6% of female and 44% of Male.In terms age, Facebook remains a generation Y social network. The biggest segment is the 25-34 years old with 29.3% followed by the 18-24 with 28.8%.The 35 years + segment currently accounts for 30.4% of the Australian Facebook population and is according to Nielsen Online, the fastest growing segment.