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(NEW) Incredible Ice Cream: Making it your way with passion!

by Malcolm Stogo

The idea for this book has been swirling around in my head for years: how to take a basic ice cream recipe and reconfigure it to the size of the ice cream machine being used, so that anyone— a chef in a large restaurant or a home chef— can make the same great ice cream flavor and have fun doing it. In the first part of this book, we explore technical knowledge about ice cream production. The second part offers 300 recipes to which you, your customers, family and friends will say “WOW.” In addition, I also share the flavors that have come out of my seminars around the country from my students’ ideas and experimentation. Enjoy!

A new comprehensive professional retail ice cream “how to” book that will immensely help anyone wanting to enter the ice cream business as well as others who want to expand their knowledge of the business.Written by well known ice cream author Malcolm Stogo, this street-smart, “how to” book leads an individual down the road from the conceptual idea of wanting to enter the retail ice cream store business through implementation. It offers easy-to-read chapters on how to write a business plan, look for the right location, get the store built to concrete marketing ideas and, finally the importance of offering good customer from day one. Also, in this book are chapters on the preparation of ice cream cakes, toppings, sundaes, milk shakes and floats, plus other 200 of the newest most creative recipes for ice cream, gelato, sorbet and Italian ices.