NEW YORK -- Mattel Inc. sued an
Internet company on Tuesday seeking redress for the undress of
women on an adult entertainment site using the Barbie trademark
name.

Mattel sued Internet Dimensions Inc. in Manhattan federal
court hoping to stop the Las Vegas company from using the
Internet site address www.barbiesplaypen.com. It also seeks
unspecified damages.

The world's largest toy, game and doll manufacturer said in
the suit that is has sold more than one billion Barbie dolls
since 1959 and that it exerts great efforts to preserve the
image of its Barbie products.

It owns numerous trademarks for an assortment of such dolls
including Barbie for President and Dr. Barbie and related
clothing, furniture including playsets, cosmetics and other
items.

Mattel said that X-rated Internet site could damage its
reputation by leading individuals to believe the adult
entertainment is being sponsored by the toy company.

The site, which prominently displays the words "Barbie's"
and "Barbie's Play Pen," invites users to become members with a
suggestive photo and promises of "hot sexual party games" and
"live sex feeds."

You will also receive a complimentary subscription to the ZDNet's Tech Update Today and ZDNet Announcement newsletters. You may unsubscribe from these newsletters at any time.

You agree to receive updates, alerts, and promotions from the CBS family of companies - including ZDNet’s Tech Update Today and ZDNet Announcement newsletters. You may unsubscribe at any time.

By signing up, you agree to receive the selected newsletter(s) which you may unsubscribe from at any time. You also agree to the Terms of Use and acknowledge the data collection and usage practices outlined in our Privacy Policy.