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"The Playboy Club," a new NBC drama revolving around a Chicago branch of Hugh Hefner's club frequented by gangsters during the 1960s, will not air on KSL-TV, the network's Salt Lake City affiliate.

Executives for KSL has informed NBC that it will not air the drama, which stars Eddie Cibrian and Amber Heard, due to its objectionable content.

"The Playboy brand is known internationally," KSL President and CEO Mark Willes said in a statement. "Everyone is clear what it stands for. We want to be sure everyone is clear what the KSL brand stands for, which is completely inconsistent with the Playboy brand.

KSL is owned by the Deseret Media companies, which is controlled by the Mormon Church. The station and the company are sponsors of the "Out in The Light Campaign," which seeks to educate people on problems associated with viewing sexually explicit material.

Spokesmen for KSL and NBC said they would explore options to allow the series to be broadcast on another channel when it premieres in the fall. "While we are disappointed with KSL's decision, we are confident that the show will find another home in the Salt Lake City market," said a statement from NBC.