Karma’s unlimited plan was designed to give people as much bandwidth as they needed to travel and stay connected without worrying about recharging their hotspot. You can (and still can) buy data by the GB, but the unlimited plan, called Neverstop, lets you surf, stream, and download to your heart’s content.

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Well, people definitely caught on, and Karma says over 90% of its new users signed up for Neverstop, and other current users switched. That’s great, but now close to 60% of Karma subscribers use it for primary home internet access. With that comes all the issues of being an ISP—subscribers downloading large files, doing cloud-based backups, tons of streaming, and so on. Karma says they can’t handle it, so they’ll have to pull speeds back a bit on their unlimited plan to compensate.

Road warriors using their hotspot on the go probably won’t notice much difference, but those at-home, connect-all-my-devices users and heavy downloaders may feel the pinch. When Neverstop launched, customers saw speeds around 5Mbps, and they’re looking to bump things down to around 1.5Mbps to 2.5Mbps, although they haven’t settled on a number yet. For more on the story, check out the Verge’s take below.

Update 1/18/2016: Karma issued a statement today saying they’ve heard the feedback of their users and they won’t be throttling anyone anytime soon. They will, however, introduce data caps on their high-end plans, meaning that “unlimited” Neverstop plan isn’t quite unlimited anymore. Here’s what they said in a statement:

Getting online with Neverstop should be simple and work well for most use cases. Here’s the update:

5Mbps up and down speeds are coming back

Get 15GB of data per month. After this, you’ll still be online but with speeds good enough for email and chat (around 64-128Kbps)

Earn a $1 credit for each unused GB

Beginning today, everyone on Neverstop will get a fresh start at 0GB. Based on current usage, this change will have little to no impact for most of you, while still reducing strain on ​​​​​Neverstop. But, if you’re looking to binge watch Netflix 24/7, this probably isn’t the product for you.

Karma is offering returns for users who think they’ll be impacted by the new caps, and reminding users they can check their current usage using their mobile apps for Android and iOS at any time.