W+K SP

Rebranding Wieden+Kennedy São Paulo, we wanted to create a playful and versatile system. Looking into the city streets and visual language, we found inspiration in its most iconic and representative symbol: the sidewalks. Its pattern is an icon of the city and also represents the map of the state.

By breaking it in three elements, we were able to establish a system that allows the visual identity to assume different shapes, thus becoming a live element rather than a static one. Being alive, it is free to become a playful and versatile identity.

World Cup

Our football is born on the streets, várzea, pitches. Our football inspires the whole world. This is Brasil. This jersey carries history.

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Role:

Art Director / Creative Director

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Creative Team:

Alex Adati, Raphael Taira

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Recognition:

YouTube Ads Leaderboard - World Cup 2018

Phillippe Coutinho ID

Phillipe Coutinho doesn’t like to talk about himself. He believes that his game speaks for him. So we’ve created a logo and a brand identity that uses his game to speak for himself.

The letters “P” and “C” became quotation marks, which has been applied over his plays. We have also created a deconstructed typography that cannot be read. After all, for Coutinho, the words don’t matter.

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Role:

Art Director / Creative Director

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Creative Team:

Alex Adati

Raphael Taira

Thiago Andrade

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If You Drink Right, You **** Right

Is a movement that has encouraged young people to drink less, using an argument hard to ignore: overdrinking gets in the way of good sex.

5Star

Faith

A newspaper with photos and articles that portray the unwavering faith of Corinthians fans.

The newspaper did not feature the traditional binding, allowing fans to transform each loose page into a poster.

During three months, photographers Fabrício Brambatti, Gabriel Bianchini and Tommaso Protti of the agency Angústia.Photo captured the devotion of both anonymous and celebrity fans, as well as of the players themselves.

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Role:

Head of Art / Art Director

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Photography: Angustia.Photo

The Endless AD

To promote the new Durascent technology that can make you smell great forever, we created an ad that also lasts forever. For real. It even got into the Guinness World Records as the longest ad ever made.

Unstain Your Style

Food deserves to be celebrated, and no one does it better than Americans.

The US celebrates a type of food every day of the year. January 14th is Pastrami Sandwich Day, February 9th is Pizza Day, the list goes on for 365 days of the year. Every food is a potential stain and since cotton is the easiest fabric to clean, we created Unstain Your Style. A campaign to celebrate fashion and food, stain and worry-free.

For each day of the year, we created an image celebrating fashion and the food of that day. Using daily social media posts, a high-end calendar, postcards and posters, we pushed an iconic American brand into the everyday conversation.

Tourists

In order to take advantage of foreign visitors coming from all around the globe to the World Cup, the Pinacoteca Museum promoted its collection through posters in the São Paulo subway stations.

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Role:

Art Director / Designer

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Recognition:

D&AD: Yellow Pencil

One Show Design: Merit

London Awards: Gold

Soul

To release the new Leica M-Monochrom, the world's first B&W digital camera, we decided to remind people that some of the greatest photographers in history have used a Leica. Every Leica has a soul. And now everyone can photograph with a camera that is a reincarnationof those classic ones from the past.

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Role:

Art Director / Designer

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Recognition:

Cannes Lions: 2 Gold / 3 Silver / 2 Bronze

D&AD: 2 Yellow Pencil

One Show: Gold / Silver Pencils / 2 Merits

Art Directors Club NY: Gold / Silver / Merit

Clio Awards: 2 Gold / Bronze

London Awards: 2 Gold / Silver / Bronze

Fiap: 5 Gold / Silver

El Ojo de Iberoamerica: Grand Prix / 4 Gold / Silver

Gunn Report 2013: 4th Most Awarded in the World

Old Spice

Pimp The Extreme Ninja Master Runway Chef Ink Tank Factor Has Talent Brasil is the reality show of reality shows. A real TV show that will reveal the greatest fashion-cook-singer-entrepreneur-artist-mechanic-designer in Brazil.

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Role:

Head of Art / Creative Director

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Creative Team:

Rafael Melo, Felipe Paiva, Jose Ferraz

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Recognition:

Cannes Lions: Bronze Lion - Entertainment

Brasileiragem

How to define the Brazilian style of playing football? It's hard to put it into words. So, we created a new one.

A kind of a slang. A word that only Brazilians can feel the swagger that comes with it.

Introducing: brasileiragem.

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Role:

Head of Art / Creative Director

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Creative Team:

Rodrigo Visconti, Eduardo Tallia

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Recognition:

One Show Design: Merit

Profissionais do Ano 2017/Rede Globo: Sudeste Capitais

Ron Mueck

Visual Identity / Ron Mueck Exhibition

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Role:

Art Director / Designer

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Recognition:

Cannes Lions: Bronze Lion

London Awards: Silver

Skol Design

briefSkol beer, market leader in Brazil and a pioneer in the launch of new packaging, was off to a late start when it decided to launch its aluminum bottle, since most of its premium competitors were already selling beer in Brazil with that packaging.

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Role:

Art Director / Designer

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Recognition:

Bid_14 (Bienal Iberoamericana de Diseño):

Product Design

Cannes Lions: Shortlist

One Show: Silver / 2 Merits

Clio Awards: Silver

El Ojo de Iberoamerica: Gold

Curiosism

After 12 years, Pinacoteca do Estado de São Paulo, one of the most important museums in Latin America, decided to change the exhibition of its permanent collection. The second floor of its building had to be closed for oneyear for the renovations. To avoid visitors from distancing themselves and to feed the curiosity of those who walked by the museum, Pinacoteca asked the agency for a campaign But what we delivered was an artistic movement: Curiosism.During one year, everything that a regular exhibition would have was created, such as installations, photo essays, posters, a book about the movement, gifts to be sold at the museum shop, etc., always revolving around the Curiosity theme.

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Role:

Art Director / Designer

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Recognition:

Cannes Lions: Silver Lion

D&AD: Wood Pencil

One Show: 2 Bronze / Merit

Clio Awards: Silver / Bronze

Fiap: Grand Prix / 3 Gold

El Ojo de Iberoamerica: Grand Prix / 4 Gold / 2 Silver / Bronze

Click to Start

Miami Ad School

Click to Start. Digital Photography for Advertising.

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Role:

Art Director / Designer

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Recognition:

One Show:

Merit (Art Direction)

Merit (Poster Campaign)

Kobe Bryant - Herovillain

HV (Herovillain) is Kobe Bryant’s belief that people can channel the villain that lives inside them to become heroes.

The visual identity explores dark, dramatic background scenes. Handmade type was created for each of the dark feelings, and the virtues they can become.

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Retirement Letter

On November 29, 2015, after 20 seasons, Kobe Bryant decided to announce his retirement from basketball.

That day, Lakers fans who went to see their team play at Staples Center found an envelope on each seat. In that envelope was a goodbye letter from Kobe. Those 30,000 fans were the first ones to find out this would be his last season.

Before the game ended, the letter was all over the news. Several media outlets, big and small, talked about it. A few hours after, people were selling the letters on e-bay for up to $1,000 each.

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Role:

Head of Art / Art Director

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Recognition:

Clio Sports:

Silver - Design (Corporate Identity)

Bronze - Design (Posters)

Bronze - Direct

Pinacoteca's Art Library

Visual Identity

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Role:

Art Director / Designer

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Recognition:

One Show: Merit

One Show Design: Merit

Code

Translating art with letters. Pinacoteca's art Library.

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Role:

Art Director / Designer

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Recognition:

D&AD: Wood Pencil (Art Direction)

Clio Awards: Silver (Art Direction)

Legend

Posters made to celebrate some of Leica’s most classic cameras.

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Role:

Art Director / Designer

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Recognition:

One Show Design: Gold Pencil

Wildlife Conservation Film Festival

No one writes stories better than nature.

WCFF is a film festival that showcases movies whose theme is wildlife.

The visual identity nods at the filmmaking universe, presenting its look and feel from a camera’s standpoint.

That allowed the creation of an iconography that consists of animals or animal parts that are presented as if they were being captured by a camera.

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Role:

Head of Art / Creative Director

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Creative Team:

Diego Limberti, Lucas Casão, Guilherme Racz

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Recognition:

Cannes Lions: 7 Shortlists

Holiday

Note:

In Portuguese, when someone says they have their foot in something it means you’re almost there.

So, if there’s a holiday on Friday, on Thursday afternoon people say “My foot's in the holiday already"