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Online reputation management is an uphill battle for every small business. In a June 2008 study conducted by Opinion Research Corp., 83% of consumers say online customer reviews influence their purchase decisions. It seems that the Internet’s ability to connect consumers has proven its staying power.

In a market where word of mouth and online reviews weigh heavily on consumer minds, small businesses need to be proactive in making sure customers (old and new) have access to fair representations of your services. While there is no simple solution for curing online reputation woes, there are a few things you can do to help your business take matters into your own hands.

With 2014 looming on the horizon, small businesses need to not only assess the past year’s success and failures, but also plot a path forward. Businesses that have survived a challenging 2013, or even experienced some growth, can take certain steps to ensure and improve growth in the rapidly approaching new year. Here are a few tips to help prepare your small business for success in the coming year.

1) Explore all the options your bank (and competing banks) offer small business owners. Save money and stretch your dollars by choosing the right bank for your business. End of the year is a good time to take a look at the competition and see what offers they might have that would benefit you. Look for low account and transaction fees, low or discounted loan rates, and free direct deposit, among other offers designed to help the small business owner.