Ascena Retail Group, Inc. (NASDAQ: ASNA) today announced that
Linda Heasley has accepted the position of President and CEO of Lane
Bryant effective February 18, 2013.

Ms. Heasley joins ascena’s Lane Bryant division after six years as
President and CEO of The Limited. During her time with The Limited, Ms.
Heasley has revamped store product lines; introduced new brand
positioning; launched e-commerce; commissioned a new store design;
introduced a new plus-size brand, inaugurated a new national advertising
campaign and returned The Limited to sustained profitability for the
first time in 17 years.

In addition to her experience at The Limited, Ms. Heasley has held
numerous senior leadership roles at Timberland, Limited Brands, Inc. and
CVS. She holds an AB degree from Harvard Radcliffe College and earned
her MBA at the John Anderson School of Management, UCLA.

David Jaffe, President and CEO of the Ascena Retail Group, commented, “A
very focused search process was conducted and the organization was able
to attract a number of highly qualified candidates. Linda is the ideal
person to lead Lane Bryant. She has a track record of impressive
business results, an engaging and collaborative style, and a passion for
the customer.”

Ms. Heasley added, “I’m extremely excited about this opportunity. Lane
Bryant is an iconic brand and I’m looking forward to being part of its
revitalization.”

About Ascena Retail Group, Inc.

Ascena Retail Group, Inc. (NASDAQ: ASNA) is a leading specialty retailer
offering clothing, shoes, and accessories for missy and plus-size women
and tween girls, under the Justice, Lane Bryant, maurices,
dressbarn and Catherines brands. Ascena Retail Group, Inc.
operates through its subsidiaries approximately 3,800 stores throughout
the United States, Puerto Rico and Canada.