Social Media Strategy

It all starts with your social media strategy

Fail to plan, fail to plan – this old adage is 100% applicable to your social and digital marketing strategy. Whether you are looking for an overarching strategy for your organisation or perhaps a simple campaign strategy, a decisive plan will focus minds and ensure success.

Every year, we work closely with our clients to produce a comprehensive yet flexible social media strategy, which is regularly visited and tweaked in accordance to market and user trends. The strategy is essentially a ‘go-to’ working document with clear KPIs and benchmarks that allow us to measure ongoing success, learn from and improve upon.

What’s more, your social media strategy will provide you a schedule of activity and spend, allowing you to keep close tabs on marketing spend and activity.