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Neda Funk (C’01)

CEO and Co-founder, FITiST

Funk saw a need for a one-stop resource dedicated to the increasingly popular boutique fitness industry. In 2011, she co-founded FITiST—an online platform that has reinvented the traditional gym membership, allowing users to aggregate memberships to multiple studios instead of a one-size-fits-all fitness center. “We believe it’s more effective and fun to mix up your workouts,” says Funk, who had spent several years in the fashion industry working for top designers including Oscar de la Renta. FITiST also offers customized workout plans and online class scheduling. FITiST has been featured in Fast Company, Forbes and Vogue.