Milk

Organic Valley Milk Packaging
In searching for ways to expand into new markets, packaging can play a large role in attracting shoppers who haven't normally considered Organic Valley's milk. With quality standards higher than any other milk on the shelf, it needed to feel premium and highly attractive. Seeing the farmers in the field with their cows helps to tell the story of the true craft of organic farming methods. The package also works well with either side facing out and can make for a magnetic presentation with alternating columns of colors.
Created at Cramer-Krasselt
Responsible for design

Milk PackagingConcept Prototype

Organic Valley Milk Packaging

In searching for ways to expand into new markets, packaging can play a large role in attracting shoppers who haven't normally considered Organic Valley's milk. With quality standards higher than any other milk on the shelf, it needed to feel premium and highly attractive. Seeing the farmers in the field with their cows helps to tell the story of the true craft of organic farming methods. The package also works well with either side facing out and can make for a magnetic presentation with alternating columns of colors.