LinkedIn, the business-oriented social networking platform, is still being overlooked as a prime way to strategically grow your business. It’s time to change that. No matter what your industry, LinkedIn can provide you an opportunity to connect with potential leads...

Content is one of your most precious assets. It’s what brings traffic to your website. It’s what compels visitors to take action once they’ve arrived. It’s what entices one-time customers to become repeat clients. Since it is such a valuable commodity, content that...

When you’re setting up a campaign on Facebook, Twitter, LinkedIn, or any other social network’s advertising platform, you’re given a variety of main objectives to choose from: Engagement, followers or page likes, link clicks, and more. While all of these seem like...

Every local business should be on Yelp to monitor public feedback about their products and services, but surprisingly just 1,000,000 or so businesses listed on the site have actually claimed their business’ page on the social review platform. While you may have a...

I’ve seen it many times. Your company hires you for a sales position and then leaves it up to you to do your own prospecting. Not necessarily a good use of your time. Your skill set centers on working with prospects to understand and value your services so that they...

Whether it’s a customer who’s unhappy with the quality of the product received from the company you work for or a friend who doesn’t agree with your political opinions, you’re going to deal with conflict on social media. Handle the situation poorly, and it could cost...