Lead Generation

Lead generation is the life line of most organisations. Idea180 offers a comprehensive service combining all the tools at our disposal to maximise your online lead generation efforts. We have experience across industries, optimizing internet marketing activities (getting traffic), web design (user interfaces), content (the message) in order to improve the most important KPI in our line of work – your conversion ratio and the cost per acquisition (CPA).We fully understand that Lead generation is all about quality and not quantity. Our focus is to align the right prospects with your business value proposition.
Our lead generation services encompass:
Digital Sales and Marketing Consulting
Pay-Per-Click (PPC)
Search Engine Optimization (SEO)
User-friendly Web Design
Conversion Rate Optimization (CRO)
Social Media Marketing
Technology Consulting (CRMs, integrations and implementations)
Technology Tools (Business intelligence, analytics and reporting)

A short promotional video can convey a message faster and more conveniently and in this era where people are active in social media,
videos can go viral. We can create longer segment video ads for TV and edit smaller versions to promote your product via social media.

We also focus on making sure your website architecture (how the information is displayed) is built correctly so the traffic flows on your website (instead of bouncing off). We also optimize so traffic turns into conversions and not just traffic.

Just like you optimize your website competitors are doing the same. It’s a race that never ends. If your business relies on traffic, make sure you have a diverse marketing strategy that does not rely ONLY on paid search.