HBO Shows To Air On Amazon Prime

In a
first, HBO has made a deal for the repeat airings of its original shows on new digital platforms it doesn’t own -- with Amazon Prime Instant Video -- as well as perhaps taking a swipe at its
closest competitor Netflix.

It also includes deals of current shows from the previous season episodes: “Boardwalk Empire,”
“Treme” and “True Blood.” Previous seasons of other HBO shows, such as “Girls,” “The Newsroom” and “Veep,” will air on Amazon three years
after its run on HBO.

In addition, HBO GO -- HBO's streaming service of over 1,700 titles -- will become available on Amazon’s new Fire TV service, targeting a launch by
year's-end.

“Amazon has built a wonderful service -- we are excited to have our programming made available to their vast customer base and believe the exposure will create new HBO
subscribers,” stated Charles Schreger, president of programming sales for HBO.

To date, HBO has only run its original shows on its linear channels, video-on-demand channels, or HBO
Go. While HBO has not make other digital aftermarket deals for its shows, HBO reruns have appeared on other linear platforms. “The Sopranos” on A&E, “Sex in the City” on
TBS and “Entourage” on Spike.

Although Amazon Prime Instant Video may be viewed as a digital competitor to HBO GO, many analysts believe Netflix is a closer overall competitor
to HBO. On Wednesday, midday trading of Netflix stock dropped 2.9% to $362.19. Amazon’s mid-day stock price was down 0.7% to $327.07.

Initial HBO content will be available on Amazon
Instant Video on May 21.