Entrepreneur’s know what a value statement is. They’re typically used to identify and express what value your company or product brings to consumers and the marketplace. Unfortunately, this very useful self-assessment tool goes unused by writers and...

Like many authors, I’m not a natural salesman. After a mildly traumatic stint as Cutco Knives salesman in highschool, I pretty much learned that I had no talent for convincing people they needed to buy what they didn’t want. As I began preparing for the...