Posts by Charles Davis

Author Charles Davis

Charles Davis

Charles is the Vice President, Solutions and a Partner at Blast Analytics & Marketing. He is an entrepreneur at heart and thrives on working with clients to understand the most important details of their business. He is also a member of the Digital Analytics Association and serves on the Awards Gala Organizing Committee and as co-chair of the San Francisco Bay Area Chapter.

With over 200 sessions at Adobe Summit 2017, how do you choose which ones to attend? Blast sent 5 teammates to Summit and, after some lively debate, they’ve compiled their Top 8 Sessions to watch. With a quick recap and a link to the session recordings, you can enjoy them over and over again. By the end of this blog post you’ll feel like you were at Summit – hope to see you there next year!

A vast majority of Americans believe that data privacy is important, but few believe they have control over their own privacy settings. This presents companies with an opportunity to stand out by taking their customers’ security concerns seriously. Read how we partnered with Healthcare.gov. to do just that.

Attribution Modeling is the science of determining the value of each customer touch point leading to a conversion. It helps you understand the customer journey and justify your marketing spend. Google is rolling this powerful tool, once reserved only for the largest companies, to all their analytics users. Now, that you know what it is, have learned that you are going to get it for free, and have a sense why to use it; aren’t you ready to learn more? Read on to find out how to determine if you need it, how to set it up, and how to customize it.

Along with powerful new analysis tools and faster processing, Google has added a whole new kind of value to Google Analytics Premium: A Service Level Agreement (SLA). Read on to explore the data guarantees it includes, benefits for enterprises and more.

Learn all about the advanced features and dedicated support that makes Google Analytics Premium a great solution for large scale websites. Plus, as one of a handful of authorized Google Analytics Premium resellers, we can answer your questions and even help you purchase it if you are ready.

Google announced a new initiative, the Google Nonprofits Marketplace. We’re excited to be a part of this new initiative and to continue to support the non-profit community. As Google Certified Partners in Google Analytics, Adwords, and Website Optimizer, approved non-profits can get a reduced rate on online marketing and analytics consulting services from Blast.

What can you and I learn from Susan Boyle (if you haven’t heard of her, you’re likely the only one)? It is to craft our marketing messages (or any communication) so that they will stick in the minds of our audience. If you are a marketer (or you are in any way responsible for […]

The KISSmetrics blog recently posted 35 Resources for Getting the Most out of Google Website Optimizer. We are of course excited that they included six resources that we created or were involved in: Google Website Optimizer A/B Test Tutorial for Content Page Google Website Optimizer Multivariate Test Tutorial for Ecommerce Product Page Google Website Optimizer […]

Here at Blast we’re all very excited that Kayden is moderating and presenting a session at Search Engine Strategies Chicago next week. We’re also very excited that we’re not going with him. At least those of us who are native Californians and aren’t quite ready for below freezing weather & snow. Yes, we’re wimpy Californians. […]

How to evaluate what you lose by doing nothing!One of the items we’ve been discussing with new clients a lot lately is estimating their “lost opportunity” with their current sites. If you are considering redesigning your site one of the important factors in your decision making should be what the cost to your company is […]