I am the Founder & CEO of Ideasicle, a virtual marketing-ideas company pioneering the "Expert Sourcing" model. Prior to founding Ideasicle, I worked at some of the most creative advertising agencies in the world, including Wieden & Kennedy, Goodby Silverstein & Partners, Mullen and Arnold Worldwide. It was at these agencies that my passion for ideas (having them and witnessing their birth from others) was inspired and cultivated. It's also where I found my small pool of "Experts" for Ideasicle. I am a guest lecturer at Boston University, an agency pitch consultant on the side, and speak at marketing conferences around the country about the changing marketing landscape in the context of creativity and idea generation.

The final “Song Reader” album was released this week, and is truly a delight. For me, being in the idea business, it was fascinating hearing Beck talk about the inspirations behind it.

As you’ll see, for contractual reasons we were unable to issue the recorded interview as an audio file. But, given the nature of Beck’s new album (it’s all sheet music), perhaps it’s only appropriate that our interview is also left to the written page.

To download the interview in pdf form, just click here or on the cover image below.

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