Tag: wearable technology devices

Health and activity trackers have easily led the fitness tech category and this is expected to continue next year.

The American College of Sports Medicine (ACSM) has released its fitness trend forecast for 2017 and has placed wearable technology devices at the top. Consumers are owning and using these devices to a rapidly growing degree, says the “Worldwide Survey of Fitness Trends for 2017.”

The report was published in the Health & Fitness Journal from the American College of Sports Medicine.

These wearable technology devices are making it possible for people to track their steps, activity intensity, calories burned and other fitness metrics. FACSM survey lead author and College of Education & Human Development dean at Georgia State University in Atlanta, Walter R. Thompson, PhD, explained “The health data collected by wearable technology can be used to inform the user about their current fitness level and help them make healthier lifestyle choices.”

The survey has placed wearable technology devices at the top of its eleventh annual survey results.

The survey involves the participation of over 1,800 health and fitness professionals from around the world. Many of those pros are ACSM certified. It is used to provide insight within a spectrum of fitness fields. The participants in the survey were allowed to choose from 42 possible fitness trends. Among the results, the top 20 were ranked and shared within the ACSM outcomes publication.

Among the leading trends from that top 20 list are the following:

1. Wearable tech – this trend included smartwatches, fitness and health trackers, GPS tracking devices and heart rate monitors.
2. Body Weight Training – this is a technique that is considered highly effective and affordable as it requires very little equipment.
3. High-Intensity Interval Training (HIIT) – this involves peppering a workout with intense, brief explosions of physical activity followed by a moment of recovery before returning to the intensity again.
4. Fitness Professionals with Education and Experience – a greater focus is being placed on certification, education and experience in fitness among experts than simply seeking big promises or having some kind of celebrity.
5. Strength training – cardio may be the top calorie burner, but strength training is gaining emphasis for its metabolism boosting and spectrum of additional health and fitness benefits.

Still, among all these broad and widespread trends, wearable technology devices clearly lead the way among consumers and pros alike.

When compared to 2014, there was double the number of wearables purchased in the U.K. in 2015.

According to the data from the Mintel international market research firm, the number of wearable technology devices that were purchased in 2015 in the United Kingdom were about double the figure from 2014.

The company estimated that over a period of 12 months, people in the U.K. purchased 3 million wearables.

The wearable technology devices that were considered in these figures were smartwatches and fitness trackers. The total includes the devices purchased during the twelve months that followed September 2014. It’s important to note that, despite the tremendous growth that was recorded through these figures, they didn’t take into account the three months that included the holiday shopping season in 2015. Still, that period of one year still recorded a growth of 118 percent when compared to the twelve months previous to it. These figures align relatively accurately with the predictions that were made by IDC, last June.

Fitness trackers remain the most popular sub-category within the definition of wearable technology gadgets.

IDC pointed out that the leader among fitness tracker wearables is, by far, Fitbit. It, therefore, remains the leader in wearable tech as a whole. The share fitness trackers held of the wearables market was currently estimated to be 63 percent, after having shipped 1.9 million devices last year. Comparatively, there have been 1.1 million smartwatches shipped in the United Kingdom, representing 37 percent of the market.

When comparing these figures to the previous twelve month period, fitness trackers have seen their share shrinking. The year before the most recent results showed that fitness trackers made up 91 percent of all wearable tech sales. It was during that period that the Apple Watch was released into the U.K. market (April 2015), and a broad spectrum of different Android smartwatches also hit the shelves, such as the Moto 360 and Samsung Gear G2.

These provided consumers with more options outside of fitness trackers, allowing them to choose from among a larger range of wearable technology offerings. With more options, it’s easy to understand why fitness trackers lost some of their hold on the market as a whole in the United Kingdom.