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Friday, April 20, 2012

REPLAY water-free laser wash jeans

Replay is pushing the limitations with this new denim evolution. The distressed appearance is achieved by hand and then later treated with a laser wash. The 'eco-sustainable ozone wash' is an incredibly innovative approach and drastically cuts down on the amount of water used during the process.

Virtually this process will have no negative impact on the environment. So for all of you out there seeking high-quality eco-friendly jeans, now you found them!