Prof. Jay Trivedi appointed as Associate Professor at MICA

MICA, India’s premier management school for Strategic Marketing and Communication, today proudly announces the appointment of Prof. Jay Trivedi as an Associate Professor. At MICA, he will teach courses in Digital Platform and Strategies (DPS) area & contribute to executive program development and industry partnerships.

Prof. Jay Trivedi joins MICA from Symbiosis International University, Pune. Prof. Trivedi brings on board a vivid expertise of teaching marketing, digital marketing and media subjects. He played a vital role in designing and teaching digital marketing subjects in Symbiosis and Alliance University (Bangalore) and was involved in training executives of leading corporations like Godrej and AMDOCS. He holds multiple certifications in the digital marketing area including Google Adwords – Search, Display, Video, Mobile and Mobile Site. Prior to joining academia, he worked in the media sector for over a decade with India's leading media houses like HT Media Ltd, The Indian Express and Radio One Ltd. His research interests are in the area of digital marketing and advertising and his research papers have been published in leading peer-reviewed journals.

On Prof. Jay Trivedi’s appointment, Dean of MICA, Dr. Preeti Shroff said, "MICA's academic learning, program and pedagogy Innovations for 2017-2018 will continue to emphasize strengthening and expanding digital area expertise. We are honoured and glad to have Dr. Jay Trivedi join the MICA faculty community. He will contribute to digital platform, strategy and marketing teaching and research."