Intel Centrino brand weak, AMD thinks

“SOURCES CLOSE to AMD say the company did extensive market research on notebook buyers’ habits and concluded that Centrino is not as awesome a brand as Intel would have you believe.

You’re probably thinking that perhaps AMD has put its blinkers on in the chip desperation derby because it wants to believe this, but the same sources tell the INQ that the smaller X86 company spent quite some independent money to survey the world+dog.

The truth seems to be that it depends where you are and why you’re buying a notebook which decides whether you’ve even heard of Centrino, according to the reports.”