Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Lodging in New Zealand

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Executive Summary

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PROSPECTS

Rising outlet numbers and events to drive lodging growth

Lodging is expected to continue to record a strong performance over the forecast period, with the current value CAGR roughly in line with the figure recorded in the review period. Hotels across all price platforms are expected to grow, with luxury and upscale hotels expected to be the strongest performers.

Short-term rentals expected to be the strongest performer

Short-term rentals is expected to record the strongest CAGR over the forecast period, which is expected to be attributable to the growing popularity of Airbnb. The online booking platform has invested heavily in growing its inventory in New Zealand over the review period and it is becoming increasingly popular among travellers due to the wide range of inventory and price points available.

Freedom camping remains popular, but irks locals

According to Ministry of Business, Innovation and Employment figures, freedom camping remains a popular option among both international and domestic visitors, with the annual number of freedom campers now estimated at more than 100,000. While freedom camping aligns with Tourism New Zealand’s goals of increasing tourist visits to less frequented regions, a number of negative issues related to freedom camping, such as littering, illegal parking, trespassing and use of public toilets, received widespread media attention in 2019, and the overall economic value of freedom camping relative to the perceived public nuisance costs led to growing questions and concerns about the value of freedom camping in New Zealand.

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