Now, Reid is pinning his hopes on third success story: Bonnie McKee, a flame-haired 29-year-old songwriter-turned-artist who has written eight No. 1 singles, as well as “Roar,” pop star Katy Perry’s hit single.

McKee’s own single, “American Girl,” hit 100th place on Billboard’s Top 100 and her video has been clicked 2.7 million times on YouTube.

“A lot is riding on Bonnie McKee,” said a veteran music source, as Reid desperately seeks traction for the label that also houses Avril Lavigne, sultry singer Sade, and The Fray.

While he helped launch the careers of Justin Bieber and Rhianna at Universal, Reid’s “X-Factor” artists, such as Melanie Amaro, are yet to find a mainstream audience.

“He’s Teflon Reid,” said one source. “The overhead is insane, he’s spent a lot of money, but he hasn’t struck oil yet.”

Reid is described as a supreme artists and repertoire guy, but one critic questioned “how many losses can he endure before he starts getting criticism from Japan?”