Based on the tool materialy, we are doomed to study not only communication of information and a war that in the end everything rests in the question of communication itself, and the ideological war and a war discourse. Important not only the connection between military units, an important motivation and a flag is important. which side will shoot people at a crucial moment. This is especially important for Russia.

Therefore seems important to explore the potential of ideological confrontation in Russia, the potential for use both domestically and abroad.

The research problem is that currently in the Russian literature, at least published in the open access, there is no solid and comprehensive research, allows to create a methodological support for conflicts in this area and harnessing the potential of ideological confrontation in the development vnutripsihicheskoy stability of the Russian Federation.

The purpose of the study is to explore the possibilities of conducting ideological vector materiali on internal and external strategic areas of the Russian Federation.

Objectives of the study.

Consider the context of contemporary changes in social life, the main trends of development.

To explore methods and opportunities to work with identity in a new environment.

To study features of the Russian theater materialy.

To form a theoretical model of action on domestic and external front the ideological vector of materiali.

Especially in the context of this study it should be noted that in our eyes a form of Association of people known as the "national state", rooted in the past. We see how literally disintegrate the border, drawn less than a hundred years ago, and the international community n provide these boundaries again, what is the consequence of the existence of a large number of unrecognized States. In the arena of history there are new ways to organize people, new ways of mobilization and the emergence of new military identities. A vivid example of the new samoorganizacii is the so-called "Islamic state", having its own institutions, long-functioning, your budget and your brand new state doctrine[1].

Another example of a new organization we call the drug cartels in Latin America and Mexico, which had existed for decades and are carrying out a kind of form of government on their territory, competing with the regular armies of their countries. The cartels have their own ideology and system of initiation, that makes the criminal community in a long-lived, ideologically motivated community is able to wage war.

Another sign of modernity can be called megaband in the United States - a huge community of several tens of thousands of people also decades already exist in a situation of incipient disintegration of a great Empire.

The process of the formation of the tribes will not pass Russia. An important and early analogue of "tribe" Maffesoli we may call the institution of "thieves in law" - a fairly horizontal structure, United on the basis of ideas and peculiar methods of sustenance. Sort of a new form of organization made itself felt in the early 90-ies, when there were relatively toothless, but the massive subculture proved. in particular, ethnic. In zero new historical trend has manifested itself in the form of a community of neo-Nazis, which reduced the intensity of fighting only after a harsh police measures 2009-2010[2].

Obviously, such tribes will continue to exist, to be born again, and the conflict in the new Russia quite clearly showed the potential of "tribes": the community supporters of new Russia operates, training volunteers, purchasing equipment, coordinating the flow of replenishment. This process is less intense than two years ago, but nevertheless we are faced with the fact: there is a large community of patriots that combine media of different values and ideologies of the last century. The loyalty of this community, the state may not always be absolute.

Another example showed and "right flank" of Russian nationalism, emigration of hundreds of nationalists in Ukraine and in the Ukrainian neo-Nazi occurrences of "the tribe" clearly indicates that nationalism rooted in the past together with the national government: there is mythology, and of them outgoing system of values, and they play a role much more significant than the nationalist ideology as such.

In other words, the emergence of new tribes with different identities on the territory of Russia is inevitable just as inevitable the growth of grass in the spring. The question is, how to react.

Based on our past work, we note that in General such a plan community in Russia can be divided on two mythical camps, fields of mythology: the "Imperial" and liberation.

It seems important to note the principles on which the analysis will be as mythological, and the immediate discursive formations, conducting their life in a particular radical community.

So, the mythological field is treated as a discursive formation, with a stable ethical imperatives[3]. Identifies dominant in the formation of imperatives, naibolee important values, structure formation

Further, formation is studied as a mythological (religious) narrative. Here we use the approach Levi-Strauss: reveals the contradiction, the key to the narrative, and the network addressed by the new discourse of contradictions. So, if in Christianity. purely religious narrative, the main contradiction is the contradiction between the perfection of man and his fall due to the choice of the person (whereby freedom of choice becomes a fundamental value as value in the framework of the narrative), then, for example, in the "liberation" of the mythological field, the main contradiction is possible to highlight the contradiction between the greatness and freedom of communities suffering from Imperial pressure, and the actual fact of the domination of Moscow. Any discourse, any ideology in the Russian context will start from this contradiction and seek to resolve, in a radical form of separation and destruction of the "Imperial" system of government.

We then consider the ideology of identity. Identified sustainable identity and are considered by the example of their ideological narratives of ideology that determine the Outlook and the tree of targets under each specific identity.

Further, we consider the purely social aspects of the formation of communities. So, the Islamic proteoliticeski narrative and the community of Islamists is formed in the underground and in some Russian prisons. Neo-Nazis in a given period are formed exclusively social networks, some Erzya nationalist radical clerics are going concentrate on the temples, etc., etc., When identifying locations, methods of organization, it is important to pay attention to the format of the development and growth of community, as well as the development, the embodiment of community in society. Formats are identified: the ideological, religious, ethnic or other community.

Further analyses of the economic aspects of the community - is there a way out on significant revenues, if not, as a community struggles. In General, revealed the strategy of development of each community.

Now back to the collapse of national States and look at what is happening with Russia. With Russia going wrong: in 2014, had violated the principle of inviolability of borders of the country, from which it follows that the new phase of the collapse of the Empire is a matter of time and the weakness of the country.

In these circumstances it is important to not aspire to old-fashioned methods to keep falling. Classic police fight against "extremism" strong military fist foreign policy successes, but even the solution of domestic problems – all this will not give the desired result. Being in a new situation, you need to form a new strategy. You can designate the preservation of Russia as a single state, but in this context, the decision of internal problems of the society, liberalization of the political sphere of life, the cleansing of corruption and establishment of effective state institutions – all this becomes not just imperative, optional and to isponeniyu, but an integral part of the strategy of materiali .

Now sees sechinym to identify ways of possible disintegration. Vectors of formation of the new sovereign communities. Each vector considered worth exploring in a separate study, so we just fixed the links, the reliability of the phenomena about which we speak.

The first vector we will call ethnic. He is primarily concerned with the processes of sovereignty of national republics[4], and changes in ethnic balance in the Russian regions and following this change of sovereignty of local communities. So, it is obvious that in a situation of severe economic crisis and the power crisis closed community of men who came to work in the Central Asian republics and have a tendency to perceive the Islamist propaganda, to demonstrate their desire to defend their earnings and their rights. In Stavropol have become commonplace ethnic conflicts[5] because of the changing ethnic balance, the growth in the number of immigrants from the North Caucasus and gaining de facto sovereignty. The increase in the number of Chinese in the far East[6] also seen a phenomenon that promises the formation of new identities and the possibility of conflict with the state.

Religious vector. New religious communities are growing primarily as a part of the Ummah: the spread of jamaats in the Ural colonies[7], increasing the ability to self-organization "walshhealey communities that also have their vested interests[8]. Here we can mention the growing number and organization of neo-pagans. The number of which, for example, in the Stavropol region is comparable to the number of regular parishioners of the Orthodox parishes of the region[9].

In General here we are talking about yet neutral, but large-scale social processes that the growth will be clothed in the flesh of economic and proteoliticescoe socialization. As shown above, these are processes located in the global trend, that is, they cannot be locked permanently. And under the new historical situation, the government must have tools to work with these phenomena and processes.

It is important to note that these influences become factors materialy. If a certain way to influence the community from the outside, they can become agents of destruction of the state. If you have to correct the policy regarding communities inside the policy can a thief the key to the true development of society and the state.

The tools used here, could be called the tools of soft power in the context of conducting materialy. Materiala in this context is a strategy of warfare aimed at the development of loyalty communities.

It is important to note that the formation of these new communities is inevitable in part because they respond to the request for a new identity. Given what the government can not give in principle. State institutions, on the contrary, can become the object of parasitism on them as carriers of a new identity – for example, members of megaband that go into the US army to gain skills that are useful later in the criminal communities.

Also important in this context to see the social process that has substantial importance to the future of the country. We are talking about the expansion of ethnically Russian masses. The above directions of development of new communities eating largely of people formerly belonging to the Russian mass, ethnically Russian. The process of growing, and the conceptual basis of his understanding asked D.. Altuf'ev in the book "Postrussia[10]".

A key thesis of the book is the thesis that the Russian people deprived of the possibilities of ethnic self-organization in Soviet times, at the moment is not fastened on the inside does a lot, despite the fact that other peoples in Russia is a holistic willow self-organized system. In netnetnet, the lack of connections within the population, the author sees the reason for the failure of all projects of Russian nationalism. The author also suggests that Russian can be organized ideologically, a fact that leads to the creation of new identities in a historical perspective.

The context of the research makes us take a closer look at the Ingrian and advocates of Siberian identity. Today these and other similar projects represent a modest community of people interpreting the identity, but because of the inability of the state to set a single piece of format of identity (the inability in a given historical epoch fatal, characteristic of any modern state) the growth of these Idenov is likely to continue, and repressions against the supporters of the new idento will create a Pantheon of martyrs and forced to take more seriously their beliefs new adherents. Thus, the direct struggle against the existence of these idento counterproductive.

Strategy materialy

Now we need to build in the General direction of the strategy of materialy discussed above in the context of social processes and phenomena.

First of all, in the inner workings of the strategy should be built to ensure the loyalty of new communities. The desire to by loyalty in this case may not lead to the desired results, and it is quite difficult to do in the current economic conditions and the situation, when the ruling elite is unable to set system development. Because is seen important to influence the situation by other means: administrative support in exchange for loyalty, the absence of obstacles to work (with the exception of extremist directions of work), the fact of recognition of these communities by the authorities. Hard block on the development of extremism, coupled with the disclosure of the possibilities of institutionalizing community, their participation in public life, can give long-term positive effect.

Also a good tool can serve as indoctrination of communities at an early stage of their development. As we wrote earlier, the system of discourses of identities in the post-Soviet space is divided into Imperial and liberation field of mythology. In recent years, the state actualizes the Imperial mythological field,but a constitutive legal acts, declarations, and abstract of the Constitution of the Russian Federation and the Federal Treaty - two States for the substantial document – designed in the framework of the liberation field. Starting in this ideological work, the government can ensure a peaceful coexistence with the communities from year to year will become stronger, and repression which would have a lasting impact on catalizada these new community.

Certainly, effective can be and the policy principle of "Divide and conquer". But such policies can only have temporary. The fact that any new community is obviously "liberation" mythological field, the substantial interest of each community is overcoming this situation of the state and society that exists now and the state almost all participants in this historic trend will be perceived as a substantial opponent. Also substantial benefit from cooperation between communities, and even radical different ideologies: this is the benefit of exercise is beneficial to all parties a strategic breakthrough. Which can be secured only by the collapse of a number of a state's exercise of power in the country. Also, the communities that will be subjected to pressure, as opposed to "community-Pets", will have an incentive to seek support abroad, and will also radicalists: the radicalization of the movements of such a plan would bear higher than before the storm of extremism in the country and will be a powerful factor influencing the formation of new ideologies and concepts, absolutely irreconcilable to the very existence of the Russian state in historical perspective does not promise anything good: once the most powerful nation on earth failed to destroy Ukrainian nationalism, and the new crop of nationalists who made a revolution, relied not so much on surviving to independence organizational structure but on the ideological work and the memory of the martyrs of the Ukrainian national movement.

In General, it is worth noting that in the new historical conditions is an ideology and symbolic space play a key role in the development of new communities and new identities, and no criminal legislation won't keep up with new forms of self-organization of people who represent a threat to the state.

What methods to indoctrination - a theme for separate research. Here we can see that the possible measures are combined with conventional anti-terrorist operation and suppress the financing of these communities from the outside.

It is important to note that the transition of the rhetoric of liberation to the state field can not be combined with a change in the format of governance, development of political and social institutions, social mobility. This process will either be accompanied by systemic changes in the domestic politics or the changes will come from outside. If they come from outside the system of state power, the question itself of the integrity of Russia as a state will become fatal-rhetorical.

During the rebuilding of the party and power circles has managed to secure power and control over key assets of the country, because it did not exist social systems that can deal with this elite group and the masses were not ready for new civil liberties. Today in civil liberties first and foremost need is the carriers of new identities and community members with their vested social and economic interests. Where the infringement of these interests would be fatal, the vector of efforts of the communities, such a plan would be a political - the question of legalization and institutionalization will become a question of survival of these communities.

Through an internal policy regarding these communities can affect foreign policy. Thus, the potential for the development of Islamic communities may reduce the influx of participants in terrorist organizations in the middle East and to ensure loyalty to Russia from the Islamic States. The formation of a developed system of Islamic education will participate more actively in political processes in the Islamic world.

Since the process of community development of the new format is the global mainstream, the state may participate in the activities of these communities abroad. So, support for extremist wing of the Islamic community in the middle Eastern state will give leverage to the government of this country. Assistance in the development of criminal or extremist communities within the country of the enemy will make the enemy more focus on domestic problems and divert resources from the fronts that are important to their state.

In General, this vector is also within the jurisdiction of materiali, in particular, the use of soft power in the confrontation. For the formation of analytical tools work with a specific community can use the article "Conflict shaping the national political identity in the light of the concept of materialy E. Messner[11]".

In this work, we only identified landmarks possible ways to preserve a unified political space on the territory of modern Russia. Somewhere there must be clarification somewhere – detailing and deployment as pictures of reality. And instrumentation work. But it seems to us clear that the lack of faithful work in this direction, the desire to suppress natural historical trends, is doomed to failure, and failure, fatal to the state, and as being in serious but stable condition.

[1] L. E. Popov Islamic state as a factor of geopolitical transformation of the Middle East in the modern period [Electronic resource] CSEF. Access to 30. 10. 2016: http://csef.ru/ru/oborona-i-bezopasnost/340/islamskoe-gosudarstvo-kak-faktor-geopoliticheskoj-transformaczii-regiona-blizhnego-vostoka-v-sovremennyj-period-6442

[2] Ursul V. I. To the question about Nazism in modern Russia. Army and society

[9] Mass searches began in the homes of Stavropol of the Gentiles. [Electronic resource] Notepad-Stavropol. Access to 30. 10. 2016: http://bloknot-stavropol.ru/news/massovye-obyski-nachalis-v-doma-stavropolskikh-yaz-613804