It’s safe to say that Heartbleed took the cake,brought home the bacon, and ate the Internet’s lunch this past week. Other stories were left with crumbs—so it’s our job to feed them to you. These articles from the tech PR world will divert your attention from the biggest online security breach ever for at least a few minutes:

Is B2B branding a loveless affair?A CEB study found that although B2B marketers tend to focus on technical, value-driven messaging, it’s more important to inject a little love. Customers won’t bite if there’s no emotion in your pitch.