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Read the PG&E Case. analyze the case by answering the following questions: 1

Read the PG&E Case. analyze the case by answering the following questions: 1. Who are the target customers and what are their motivations to save energy? How can a marketer segment this audience in a meaningful way? (Hint: See Case Study Attachment A for the list of industries served.) 2. What are the media habits of the target market? Is there anything special about the media habits of small and medium-sized businesses and their leadership that one should consider? 3. What are the challenges facing PG&E regarding their current integrated marketing communications program? 4. What steps of the planning process should PG&E include in its marketing communications?