The objective of Starwood is simple
as stated by Michael Vaillancourt, Manager Travel Partnerships; “Starwood has
been seeking to increase incremental leisure revenues while continuing to drive
web bookings. Hotels have been very supportive and are eager to reach this
audience, especially in soft spots. This will also strengthen our brands'
positions with the travel industry…”

Promoted internally by over 143
airlines, ID90.COM is the largest online travel portal for the 10,000,000+
Interliners (airline employees) worldwide helping hoteliers fill their
distressed inventory and increase their revenues and RevPAR in both high and low
periods. The average ID90.COM airline employee member travels an average of
eight times a year often at the last minute, booking within 10-days or
less.

Starwood has enrolled all its properties and is encouraging each
property to fully utilize the services of ID90.COM, for in many cases ID90.COM
is able to produce a higher ADR than other distribution channels as each
property manager controls availability and rates.

“All our rates are
based on availability. Property managers may be offering an industry rate to our
airline employee membership, but they are only filling rooms that would normally
go empty and now have the opportunity to sell these guests incidentals such as
room service, liquor or spa treatments. It's found revenue,” explains Tristan
Schukraft, Managing Director of ID90.COM.

Although occupancy around the
world is on the rise, most hotels still have room for growth and Starwood Hotels
and Resorts is taking advantage of niche markets to fill this gap. In fact, only
12.2% of US hotels had occupancies higher than 80% in 2004 and in 2000 it was
only 17.4%, according to PKF Hospitality Research (PKF-HR).

About
ID90.COM:ID90.COM is password protected and is promoted internally by 143
airlines from around the globe. It's worldwide airline employee members logon
daily to locate accommodations and car rentals, helping its family of worldwide
travel partners fill empty rooms. ID90.COM refers all members to each hotel and
does not charge booking or commission fees. For more information on ID90.COM,
please contact Matt Smith at 818.595.0280 or via email at e-mail protected from
spam bots.About Starwood Hotels and Resorts:

Starwood Hotels and
Resorts is one of the world's largest hotel and leisure companies, with a hotel
portfolio that includes 733 owned, leased, managed and franchised hotels with
approximately 231,000 rooms in 80 countries. Brand names include St. Regis®, The
Luxury Collection®, Sheraton®, Westin®, W® and Four Points® by Sheraton.