Social to Local for SME's - Getting Found Making Sales

The web is a fragmented busy place. How do your potential customers find you & how do you make it easy for them? Ivor will explain how to simply create a plan, use all the free tools (many from Google, Facebook, Linkedin, Youtube, Twitter) to raise your presence & profile, what & how to give your message, calls to action, story telling, managing on the move & monitoring your success. Ivor has used social media for over 4 years & jointly runs a community site for St Albans

Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.

Whether you are a B2B organisation looking to capture attention at an industry event or a consumer brand sweeping into a trending conversation - there is real value to be gained from engaging in real- time or "owning your moment" in social media.

With the right approach, you can ride the wave of social conversation to increase awareness, engage a highly targeted audience, drive interest and ultimately sales!

Learn from our own experience riding the wave at #SMWF, as well as case studies from our work with Interflora, Thomson Reuters and Southbank Centre as we explore how to:

-Effectively plan to own your moment using social insight
-Resource your teams to react in real-time and approve content fast
-Leverage paid social to ride that wave
-Equip yourself with the right tools (free, not just paid!) to maximise the opportunity
-Measure the effectiveness of your activity and prove ROI

In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

About Acquia:
Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.

How do you deliver great digital experiences in today's mobile-first, multi-touchpoint, omnichannel world? The answer is to map customers' journeys against your mobile and web touchpoints, then harness context - full knowledge of a customer's history, preferences, behaviors, and location - to tailor the experience.

Increasingly, organizations are looking at Web Content Management (WCM) solutions in the cloud. Why? Because in the cloud, you can rapidly deploy sites, reach mobile devices, secure against attacks, and scale to meet demand.

In this session you will:

* See the data highlighting major trends driving interest in "WCM in the Cloud"

* Understand the pros and cons of moving your WCM to the Cloud

* Master the role of the cloud in delivering great digital experiences.

* Build support and a roadmap to use the cloud in your digital experience delivery strategy.

Join Silverpop Marketing Expert Ellen Valentine, as she reviews customer journey planning techniques and how to use the output from this strategic work to improve your digital marketing efforts.
Learn how to:
•Determine the key stages in the customer journey
•Map out the buyer’s thoughts and needs at each stage
•Identify areas you can improve to enhance the customer experience
•Use a multichannel approach to connect more effectively with contacts
•Expedite prospects’ and customers’ movement along the customer journey

It's often said that retaining customers is a lot easier and cheaper than finding new ones. But how do you put this into practice and use data to your advantage?

In this webinar, DueDil analyst Andrew Warren-Payne will discuss why B2B customer marketing is so important and how you can put a plan into place. He will cover:
-) Setting goals and objectives for B2B customer marketing
-) How to map your customer lifetime journey and plan your communications accordingly
-) How to prioritise your existing customers using first party and third party data for retention and upselling activity
-) How to work together with sales and account managers for maximum effect

Get lots of clever tips and techniques to create more effective landing pages immediately.

This fast-paced, practical webinar includes more than 40 examples, good and bad and is led by popular content trainer and Sticky Content founder, Catherine Toole.

In just 45 minutes you’ll have learned how to:

rock a title – even on a small screen
catch attention from the get-go using bold openers and frontloading
organise information for optimal effect
get original approaches signed off and through compliance
optimise pages for conversion
delight customers and prospects by satisfying needs and goals
nudge users down specific paths
Get better at landing pages in under an hour – sign up for our webinar now.

Recent studies show people want to develop more meaningful relationships with brands. The rewards for brands who truly collaborate with their customers and involve them at the heart of their marketing are great, with genuine advocacy leading to more sales, increased brand awareness, meaningful customer insights, user generated content and more.

This webinar will share how, by putting your customers centre stage, you can develop the meaningful relationships they seek and work with them to thrive in this brave new era of marketing.

Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

In this webinar, you'll:

* Learn how to collect data that helps visualize the customer's journey
* Get tips on one of the biggest challenges to increasing the ROI of marketing automation
* Access the theory of identity enrichment
* Gain insight into best practices for personalization in different channels

Register for this webinar today and get started doing personalization right!

Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

In this webinar, you'll:

* Learn how to collect data that helps visualize the customer's journey
* Get tips on one of the biggest challenges to increasing the ROI of marketing automation
* Access the theory of identity enrichment
* Gain insight into best practices for personalization in different channels

Register for this webinar today and get started doing personalization right!

A case study on how Basware has combined content management, marketing automation and demand generation disciplines in the early stages of the buying cycle to increase engagement via personalised content, generate more quality leads and drive sales pipeline.

Whatever society we live in, and however open-minded we like to think we are, when it comes to our sex lives we all like to keep a few secrets. But this makes the jobs of sexologists – professionals who study sexual behaviour – pretty difficult.

David Spiegelhalter, Professor of Risk at Cambridge University, has tried to unravel the web of exaggerations, misdirections and downright lies that surround sex in modern society. Drawing on the Natsal survey, the widest survey of sexual behaviour since the Kinsey Report, and a huge range of other sources he answers crucial questions such as what are we all doing? How often? And how has it changed? And crucially, which numbers can we believe?

Data storytelling is more important than ever to help you win over your audience. In this webinar, I'll cover why communicating with data is a mandatory marketing skill, how to mobilize your team to find interesting data, and how to make your data story engaging for your audience.

There's a lot of B2B content 'units' out there. A lot of 'stories' being told. To succeed, it's not enough to stand out, you have to matter. This session looks at why this is, how to matter - and secure both love and sales too.

Join this webinar with Simon Sanders, Head of Content at Pulse, to learn how to make B2b content so good - that customers fall in love with you. And then buy from you.

Have you ever felt frustrated, stuck or completely lost on how to run a successful webinar program? Perhaps it even seems like you’ve burnt out your webinar production engine. This webinar will provide a fresh, unique perspective on how to run a successful program without exhausting your marketing team.

Heading a multidisciplinary team comprised of 35 professionals, Louis is in charge of EXFO’s global webinar marketing activities. His team includes project managers, event coordinators, designers, copywriters and translators, as well as e-marketing, media placement, public relations and online education specialists.

We know that using personalization in marketing works, and not just in isolated incidents either. In looking at case studies across industries and channels, from email to web to location-based marketing, it produces amazing results.

But consumers are worried about the use of their personal data: 96% of American consumers are concerned about data privacy, and 80% of consumers have changed their privacy settings. Today's customers have legitimate worries over the type of data marketers want to use in messaging, and advertising.

In this webinar we'll deliver the latest research into how consumers feel about personalization. We'll tell you what consumers want, what they hate, and best practices on how to introduce personalization without being "creepy."

After this webinar, you'll:

* Know what types of personalization are acceptable, and which to avoid
* Learn the correct process for on-boarding personalization, and how to manage when consumers opt-out
* Understand what the future of personalization looks like, for both B2C and B2B organizations
* Get an overview of the rules and regulations at play
* Find out the marketing technologies that will save all marketers from crossing the "uncanny valley" into "Creepyville"

If you're a CMO, SVP/VP of Marketing, Marketing Director, or Marketing Manager, you won't want to miss this. Sign up now...

This webinar will be based on Stewart Rogers’ VB Insight report, which released on July 22, 2015.

Check out VB Insight to access Stewart's report on personalization, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

Documentary filmmaker Curt Wallin and Systym CEO/Founder Chris Ross will share how many of the core principles so important in documentary filmmaking can be applied to content marketing.

Ideas such as:

- The importance of authenticity
- How emotion is an essential element of great storytelling
- Balancing structure and planning with spontaneous events
- Necessity of a talented "crew"
- Even in long-form content, less is more

Curt Wallin has done work for BBC, CNN, NBC, ABC, CBS, Fox, MTV, Bloomberg, Sky, AMC, HBO, ESPN, Discovery Channel, National Geographic, PBS, Sundance Channel and others. His documentary film Boys of Bonneville won film festival honors around the country including the Berkeley Film Festival Grand Cinema Award and the Geneva International Film Festival Best Emerging Filmmaker Award. Chris Ross has led marketing teams for Sprint, Gartner and others and is the creator of the Systym Optimal Message MAP and MODEL content strategy frameworks.

One of the main problems facing B2B marketers is that content simply doesn’t work as well as it used to. We have to get used to a new normal – where content is everywhere and we have to compete harder to be seen. But we can’t simply throw more money at the problem; we need a new solution. Agile content marketing is an approach that reduces costs and improves quality – for those brave enough to embrace it. Attend this webinar to find out how to:

After this webinar with Danny Ashton, Founder of NeoMan Studios, you will understand:

-) Why the human brain is wired for certain content ideas and how you can use this to you advantage.
-) What brain tricks you can use to get journalists to take notice of your content.
-) Where you can test and tweak your content before reaching out to journalists.

70% of B2B organisations have increased their investment in content marketing over the past 12 months, but how do you ensure that your collateral resonates with your prospect audience – and generates tangible lead engagement?

In this webinar, B2B marketing agency Fieldworks – specialists in the retail and technology sectors – will outline their roadmap from concept to conversation, covering topics such as:

· What role does content marketing even play within lead engagement strategies?

We may not know what the future holds, but we can be confident as we move towards it. In this content marketing webinar, we take a look at emerging trends in content marketing, distribution and analytics. What will change? What will stay the same? And what marketing fundamentals will be useful as you move into the future?

Join Chris Brosnahan, Content Manager at Hay Group, as he shares tips from his experience in his career in content, marketing and communications, and looks at lessons from a classic marketing text that have remained relevant over the years.

In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

About Shantel Shave:

Shantel Shave is the Director of Demand Generation at Hootsuite, the world's most widely used social relationship platform. Prior to Hootsuite, she built successful B2B marketing technology stacks at Colligo Networks, ActiveState, and Sophos.

Christie Fidura, President of Community Management consultancy, The Perfect Circle

With limited marketing resource and budget, your content has to be timely, engaging and everlasting. But like a supernova, does it flash hot and burn out quickly?

Your content works hard to explain and describe your organisation's value. Carefully constructed, thoughtfully created, and no expense spared, you launch it into the atmosphere with great expectations. But does it actually generate the tidal wave of support and interest you want and longevity it deserves?

By building an influencer Community, you'll have a better understanding of the type of content that will resonate more highly, and you'll have a waiting audience of people ready to help you share it across their networks.

Join Christie Fidura, former manager of the Adobe Community for Europe, Middle East and Africa, to learn how to create a Community whom will appreciate your content, share it with their networks and help you keep it evergreen.

In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

About Acquia:
Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.

It's often said that retaining customers is a lot easier and cheaper than finding new ones. But how do you put this into practice and use data to your advantage?

In this webinar, DueDil analyst Andrew Warren-Payne will discuss why B2B customer marketing is so important and how you can put a plan into place. He will cover:
-) Setting goals and objectives for B2B customer marketing
-) How to map your customer lifetime journey and plan your communications accordingly
-) How to prioritise your existing customers using first party and third party data for retention and upselling activity
-) How to work together with sales and account managers for maximum effect

Get lots of clever tips and techniques to create more effective landing pages immediately.

This fast-paced, practical webinar includes more than 40 examples, good and bad and is led by popular content trainer and Sticky Content founder, Catherine Toole.

In just 45 minutes you’ll have learned how to:

rock a title – even on a small screen
catch attention from the get-go using bold openers and frontloading
organise information for optimal effect
get original approaches signed off and through compliance
optimise pages for conversion
delight customers and prospects by satisfying needs and goals
nudge users down specific paths
Get better at landing pages in under an hour – sign up for our webinar now.

Your current customers are not just your best source of repeat orders (and, by the way, repeat customers normally spend more). Your current customers can also help you find NEW customers. They are your “secret salesforce”, and in this engaging session, Small Business Evangelist, Tamsin Fox-Davies, will show you how to find them and activate them.

You can get more of the customers that you really want, by focusing on the good customers that you already have, and Tamsin will share with you exactly how you can make that work for you.

Register now to find out who your secret salesforce are; how to get them to bring you new customers; and the tools and techniques you need to make it happen.