Horowitz Solutions

You’ve defined your objectives. Now what?

At Horowitz, we know that no two projects are exactly alike. That’s why we have numerous tried and true frameworks that are just that: frameworks that are adjustable, scaleable, and flexible to meet your specific objectives. From traditional survey research to innovative qualitative techniques like Insights Gatherings, we can help you determine the right methodology to get you the results you need.

LAByrinth™

Our proprietary concept testing solution, LAByrinth leverages hybrid qualitative and quantitative techniques in a simulated social media platform to evaluate the appeal, impact, clarity, and cultural resonance of creative and messaging from the ideation and development stage all the way to execution.

Program Pulse™

An online, interactive, on-going research program to test video content such as TV shows, short-form videos, and advertising. Get instantaneous feedback from trusted advisors on TV personalities, story arcs, or production quality.

Insights Communities

Online insights communities offer a flexible, intuitive, agile solution for gathering timely insights. Using a familiar, social media-esque platform, online insights communities are great for on-the-go research, like mobile ethnography, as well as longer-term projects like creative development.

DREAM Score™

Our proprietary DREAM Score is a composite measure of your performance on a set of various assets, including intangible assets like edginess, trustworthiness, and innovation, tangible assets like specific programming pillars, and specific genres and franchises within each pillar.

Insights Gatherings™

Gone are the days of clinical focus group, with harsh lighting, boring neutrals, and uninspired snacks. These relaxed, immersive gatherings allow you to meet today’s consumers where they work, play and live, giving you deeper insight into who they really are and what drives them.

User Testing (UX)

Test early and test often. Whether your product is a remote control, a smartphone app, a TV app, or a dishwasher, iterative testing can help refine your user personas, identify pain points, and reveal new use cases to inform product development, marketing, and branding.

Dial Testing

Tried and true for decades, dial testing is still the gold standard for video content testing. Using a dial, viewers indicate in real-time whether they like or dislike a video…and now we can do it online too!

Biometrics

Sometimes the brain and the heart say different things. Biometric testing enables researchers to get inside the minds of consumers and record responses as they mentally process and respond to brand messages.

Eye Tracking

Enhance your understanding of human interaction and behaviors with your product or marketing by using eye tracking to see what your customers are seeing. Are they looking at the call to action? Or have their eyes wandered off to the banner ad at the top of the page?

Employee Experience 360

Your employees are the backbone of your company. To attract and retain the best talent, you need to have a great internal culture. Get high-quality feedback on company culture, systems, and processes to ensure you’re staying competitive and maintaining your organization as a place employees love to work.

NPS

Get a gut check on customer satisfaction with an NPS program. Implemented properly, NPS insights make it possible for organizations to quickly identify barriers to loyalty and pinpoint opportunities for improvement.

Diversity & Inclusion

Today, companies from every industry vertical are being challenged to take a long hard look at Diversity and Inclusion at every level and in every business unit of their companies. Our experience conducting culturally sensitive research and organizational and employee research can help you address your D&I issues before it’s too late.