An examination of Loctite's decision to introduce Johannes Van Den Bosch Receives A Reply Executive Summary, its brand-new instantaneous adhesive dispenser has heighted the fact that the dispenser would not be matching the business's present product line. The truth that Loctite is a leader in instantaneous adhesives and runs in a market which has low price sensitivity indicates that providing a low priced adhesive under Loctite's name would just be reducing the company's profits in the long run. With threats of sales cannibalization and sales of Loctite's high-end dispenser's being threatened by the new potential launch, Loctite does not have a legitimate argument for releasing Johannes Van Den Bosch Receives A Reply Executive Summary aside from the reality that the model of the brand-new development has been developed and is ready to be launched under the company's name.

A suggested marketing mix in case the company chooses to proceed with the launch suggests the cost to be below $250 with the product being targeted at a niche section such as that of the 'automobile repairs' so that the company does not end up losing the market share of its high-end models to Johannes Van Den Bosch Receives A Reply Executive Summary because of the product's low cost. Circulation through distributors is recommended according to the marketing mix instead of going with the sales team given that the expense of each sales call is $120 which would not be an economically feasible move for a low cost product. A promotional project can not be gotten rid of from the marketing mix since the initial awareness needs to be produced in order to reach out to prospective customers in the targeted section.