Seymour Powell creates Korea Telecom products

The new identity is shown across the entire kt olleh range, for which Seymour Powell was also tasked with creating 14 new products including phones, remote controls, cameras and other devices.

The consultancy also created the packaging for the brand’s range of home networking devices, designed to minimise the use of new materials and encourage re-use, according to Seymour Powell.

For instance, the packaging can be turned inside out to become a device that helps manage the cables within the home.

Seymour Powell associate design director Matthew Cockerill says, ‘The scale of kt’s ambitions is really unprecedented. The project involved the creation of a product identity manual that allows their business units and design teams to create and manage the development of products with a consistent visual language and brand identity.

‘Ultimately the success of the product identity will be judged by the products it helps define’, says Cockerill. ‘The products aim to be sympathetic to their surroundings, blending in while simultaneously retaining individual character and identity.’