Will Facebook (FB) Stock Be Helped By Nielsen (NLSN) Partnership?

Facebook (FB) will track TV viewing habits of its users for Nielsen (NLSN) starting this fall.

NEW YORK (TheStreet) -- Facebook (FB) will track the TV viewing habits of its users on phones and tablets, and send information about their age and gender to television ratings measurement company Nielsen NV (NLSN) starting this fall, the Los Angeles Times reports.

Most Recently, Facebook saw more than 280 million interactions from the World Cup games with an estimated 88 million active users, making it the biggest social media interaction in history during a sporting event.

Shares of Facebook are down -2.36% to $66.30 in early-market trading today.

Separately, TheStreet Ratings team rates FACEBOOK INC as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation:

"We rate FACEBOOK INC (FB) a HOLD. The primary factors that have impacted our rating are mixed, some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and impressive record of earnings per share growth. However, as a counter to these strengths, we find that the stock itself is trading at a premium valuation."

Highlights from the analysis by TheStreet Ratings Team goes as follows:

FB's very impressive revenue growth greatly exceeded the industry average of 21.2%. Since the same quarter one year prior, revenues leaped by 71.6%. Growth in the company's revenue appears to have helped boost the earnings per share.

Although FB's debt-to-equity ratio of 0.02 is very low, it is currently higher than that of the industry average. Along with this, the company maintains a quick ratio of 13.15, which clearly demonstrates the ability to cover short-term cash needs.

Powered by its strong earnings growth of 177.77% and other important driving factors, this stock has surged by 151.44% over the past year, outperforming the rise in the S&P 500 Index during the same period. Setting our sights on the months ahead, however, we feel that the stock's sharp appreciation over the last year has driven it to a price level which is now relatively expensive compared to the rest of its industry. The implication is that its reduced upside potential is not good enough to warrant further investment at this time.

The company's current return on equity greatly increased when compared to its ROE from the same quarter one year prior. This is a signal of significant strength within the corporation. When compared to other companies in the Internet Software & Services industry and the overall market, FACEBOOK INC's return on equity is below that of both the industry average and the S&P 500.