Friday, August 20, 2010

LJN Toys for 1975

Founded in 1970 by Jack Friedman, LJN was one of the 1970s more successful toy companies, offering a mix of nicely made licensed products and some lower cost "house brand" items.

1975 saw the company in full swing with hot TV licenses such as "The Rookies" and "Emergency!" as well as Petite, their attempt to capture the fashion doll market and "Mr. Action", their version of G.I. Joe.

7 comments:

Scott
said...

The "Emergency!" figures are cool. I've never seen them before. It's interesting that they only made Johnny and Roy. You think they would have at least had a Dr. Brackett figure in the line. I can kind of understand no Dr. Early or Dixie (a girl figure in a boy's toy line?? Heaven forbid!) but one doctor would have been nice. Who is going to fix the people up once Roy and Johnny rescue them?? :-)