Loyalty Pays Off

Be on the lookout for The Event Loyalty Card to be given away at all major 2013 trade shows and placed into online orders by participating nail companies. Techs can use this card to receive product discounts via Web or phone orders and at shows and networking events throughout the year. The idea for the card came from nail tech Jill Wright, the organizer of Nail Tech Event of the Smokies (www.nailtechevent.com). “We designed the card to create brand loyalty to participating companies who support the event, plus help nail techs save money all year long,” says Wright. This year, participating manufacturers include Atwood Industries, Backscratchers, Light Elegance, Masterworks by Amy Becker, Precision Nails, Soft Landings Towels, and Sparkles.