I may be wrong but if my memory serves me right, I believe that BB aired it first commercial during the Survivor finale last year. My eyes will be peeled on the TV tomorrow night when I am watching the three hour finale.

That's the date CBS has set for the 11th season premiere of summer's longest-running reality tradition. The network isn't talking, but two people familiar with the matter confirmed the scheduling.

What's not certain is whether CBS also plans to continue the show's recent Thursday-Sunday-Tuesday air pattern. It might want to wait until its fall schedule is finalized, since CBS likes to move existing shows into their new fall timeslots over the summer, letting "Brother" fill in the holes left by dead or relocated shows.

One caveat: If CBS makes any radical schedule changes Wednesday, it's possible the July 9 premiere date could change. But it's not likely.

Let the countdown begin.

(Full disclosure: I originally posted the date as Thursday, July 7. Which might be true … on a year when July 7 is a Thursday, not a Tuesday. The dangers of late-night blogging, example 283…).

Puddin don't tell me you are waiting up right now to find out when your life as it is now ends and your summertime BB life of seclusion begins.

Hello sass!! And NO I'm not waiting up for the breaking news of when OUR summer comes to an end .. I'm actually playing The Sims but wanted to check my emails ans junk. Is being addicted to the Sims the same as being addicted to BB? I might need some mental HELP *cook dinner* *use the toilet, flush the toilet, clean the toilet* *take a shower, clean the shower* <<<<<<<< Hire a maid!

Puddin don't tell me you are waiting up right now to find out when your life as it is now ends and your summertime BB life of seclusion begins.

Hello sass!! And NO I'm not waiting up for the breaking news of when OUR summer comes to an end .. I'm actually playing The Sims but wanted to check my emails ans junk. Is being addicted to the Sims the same as being addicted to BB? I might need some mental HELP *cook dinner* *use the toilet, flush the toilet, clean the toilet* *take a shower, clean the shower* <<<<<<<< Hire a maid!