Benefits of Company Branded Promotional Products

Posted July 20, 2018

If used the right way, giving away free branded merchandise can go a long way towards improving brand recall and building your business. One way to do this is by starting from the inside—your employees. It is a known fact that humans gravitate towards the familiar and comfortable. If you are just starting out your business, you need to put your name out there. Aside from distributing branded promotional products to people who attend your marketing events, you can also give them to your employees. Once they use them outside of an office setting, they become instant brand ambassadors and walking billboards for your business.

If you have a lot of people under your helm, it can be difficult to thank them one by one and to acknowledge their own contribution to the growth of your business. Corporate gifting is a thoughtful way of showing your appreciation
of their hard work.

How to Use Company Branded Promotional Products

Not only do branded items improve staff morale, they also promote the brand whenever they are used outside the office premises. What’s great about giving away company swag is that they are unobtrusive, and people don’t really view them as advertisements. As a result, the people who get to see your employees wear your brand become more receptive to your marketing message.

You can also include branded items in a welcome kit when you hire new people. This will show your new hire that you are glad they have joined the organisation. The swag will make them feel they are a part of the team like everyone else and will give them a sense of belonging. Fill the welcome kit with lots of useful items that the new employee will frequently need to perform their jobs, such as a sticky notepad, banner pens, or a coffee mug.

When a team member performs extremely well, you can reward them by acknowledging their efforts and giving them free company swag. They will feel appreciated and will work even harder. You can also give your employees branded merchandise on milestones such as birthdays and job anniversaries. The fact that you remembered their special day will warm their hearts.

Keep Employees Happy through Swag

Corporate gifting is a great way to improve both client engagement and employee retention. It is a simple yet a powerful motivational tool to congratulate a promotion or to give thanks for a job well done. When giving away a branded item to employees, it is important to use creativity and inspiration so that your gift will not be relegated inside the desk or worse, thrown in the trash bin.

Make sure to gift your employees with swag that they will actually use. While digital note-taking and productivity apps are all the rage these days, nothing beats the simple yet timeless act of putting down ideas on paper. Gift your employees with a pen with pull-out banner, and include a notepad or a mini-notebook. You can use the banner space in the scroll pens to provide your employees with a reference guide that they can use to improve their efficiency, or include an inspirational quote that will inspire them to do greater work.

Your staff is your most valuable resource, and keeping them happy is the key to their continued success within your organisation. Giving them free company swag will be a great way to show your gratitude. Whether you want to thank your team for working over the holidays or acknowledge a job milestone, our company can help by providing you with finely crafted banner pens.