Campaigns FAQ

In the Swrve SDKs, message display rules for an in-app message campaign work as expected under normal circumstances. However, there are some scenarios where a small number of users may see a campaign more than once. The SDK stores the in-app message display rules in a cache file on the user’s device. Some reasons why Read More

As of SDK version 4.7, Swrve enables you to target and track your audience based on the date and time of custom user properties. For example, target users who have an upcoming event, such as a flight or concert, or ask customers to leave a review a few days after an event, such as checking Read More

Swrve now supports the use of emojis in all push notification, location-based and Conversations campaigns. Emojis in Push Campaigns Push notification and location-based campaigns include an emoji picker directly in the notification editor. To add an emoji to your notification content, on the Add Content screen of the workflow, click the emoji () icon and Read More

Sites such as Facebook and Twitter provide URLs that make it very easy to post, tweet and share content from outside their platform. Swrve enables you to use these URLs in your in-app messages and Conversations to create effective social campaigns that make app-referring and content-sharing directly from your app a seamless experience. Facebook To encourage users to share Read More

After splitting up your user base with Swrve’s A/B Resources tool, you can use those segments in different campaigns to determine where your in-app message is most effective. How to Create In-App Messages for A/B Test Variants Step 1: On the Campaigns menu, click In-App Messages. Step 2: On the In-App Messages screen, click Create In-App Message. Step Read More

If you use the Localize feature when creating your push notifications, you cannot A/B test the same campaign. However, you can split up your user base with Swrve’s A/B test Resources tool, and then use those segments in different localized push campaigns to A/B test different push notifications. How to Create Push Notifications for Each Variant Step 1: On Read More

To make it easy to test your customers’ end-to-end experience, Swrve allows QA devices to bypass certain rules that apply to app users when the campaign is live. Audience Filters When previewing an in-app message, a QA device does not need to fulfill audience filter requirements. This saves you time trying to create the specific user behavior and history required to Read More

After creating a Resource A/B test with a control group, target the variants in your marketing campaigns. This enables you to compare the effectiveness of your campaign(s) against a true control group. How to Include a Control Group in Campaigns Step 1: On the Campaigns menu, click In-App Messages. Step 2: On the In-App Messages screen, click Read More

Marketers can employ the A/B test Resources tool to split their user group in half (or thirds, quarters, and so forth), and use those segments in different campaigns. These steps will allow you how to A/B test separate campaigns while ensuring that users are not being exposed to more than one. There are three sets of steps involved Read More

Swrve’s audience filter tool enables you to define multiple filters and highly customize the targeting of your resource A/B tests, in-app messages, conversations and push notification campaigns. You can use event recency filters and operators to target and track your audience based on the recency of custom events or purchases; for example, users who have or Read More

Contents

In the Swrve SDKs, message display rules for an in-app message campaign work as expected under normal circumstances. However, there are some scenarios where a small number of users may see a campaign more than once. The SDK stores the in-app message display rules in a cache file on the user’s device. Some reasons why Read More

As of SDK version 4.7, Swrve enables you to target and track your audience based on the date and time of custom user properties. For example, target users who have an upcoming event, such as a flight or concert, or ask customers to leave a review a few days after an event, such as checking Read More

Swrve now supports the use of emojis in all push notification, location-based and Conversations campaigns. Emojis in Push Campaigns Push notification and location-based campaigns include an emoji picker directly in the notification editor. To add an emoji to your notification content, on the Add Content screen of the workflow, click the emoji () icon and Read More

Sites such as Facebook and Twitter provide URLs that make it very easy to post, tweet and share content from outside their platform. Swrve enables you to use these URLs in your in-app messages and Conversations to create effective social campaigns that make app-referring and content-sharing directly from your app a seamless experience. Facebook To encourage users to share Read More

After splitting up your user base with Swrve’s A/B Resources tool, you can use those segments in different campaigns to determine where your in-app message is most effective. How to Create In-App Messages for A/B Test Variants Step 1: On the Campaigns menu, click In-App Messages. Step 2: On the In-App Messages screen, click Create In-App Message. Step Read More

If you use the Localize feature when creating your push notifications, you cannot A/B test the same campaign. However, you can split up your user base with Swrve’s A/B test Resources tool, and then use those segments in different localized push campaigns to A/B test different push notifications. How to Create Push Notifications for Each Variant Step 1: On Read More

To make it easy to test your customers’ end-to-end experience, Swrve allows QA devices to bypass certain rules that apply to app users when the campaign is live. Audience Filters When previewing an in-app message, a QA device does not need to fulfill audience filter requirements. This saves you time trying to create the specific user behavior and history required to Read More

After creating a Resource A/B test with a control group, target the variants in your marketing campaigns. This enables you to compare the effectiveness of your campaign(s) against a true control group. How to Include a Control Group in Campaigns Step 1: On the Campaigns menu, click In-App Messages. Step 2: On the In-App Messages screen, click Read More

Marketers can employ the A/B test Resources tool to split their user group in half (or thirds, quarters, and so forth), and use those segments in different campaigns. These steps will allow you how to A/B test separate campaigns while ensuring that users are not being exposed to more than one. There are three sets of steps involved Read More

Swrve’s audience filter tool enables you to define multiple filters and highly customize the targeting of your resource A/B tests, in-app messages, conversations and push notification campaigns. You can use event recency filters and operators to target and track your audience based on the recency of custom events or purchases; for example, users who have or Read More