EverCrisp Apple Growers Anticipating Demand

EverCrisp Apple Growers Anticipating Demand

The MAIA-1 apple — marketed as EverCrisp® — is tracking for explosive growth in the produce aisle in the coming years. Big on sweet flavor and juicy, crisp texture, EverCrisp apples have won over customers in orchards and at select retailers, establishing a foundation of early fans.

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Midwest Apple Improvement Association

The Midwest Apple Improvement Association (MAIA) is an organization founded and maintained by growers to produce apple varieties for the Midwestern United States and wherever those varieties may be adapted. Their mission is to develop Economically and Culturally Viable Apple Cultivars for the Midwest.