To combat the issue of dry skin that women in the Middle East face on a daily basis, Panasonic Marketing Middle East & Africa (PMMAF) has introduced a new Ionity Facial Steamer, EH-SA31.

Developed after extensive study of the skin, the steamer allows moisture to penetrate deep inside the keratin by delivering nano-sized ionic steam into the horn layer of the skin to cleanse and hydrate for a more radiant and youthful appearance.

In a matter of just six minutes, the pores are cleansed and the skin is moisturized and supple. Furthermore, due to its simplified design, the EH-SA31 is compact enough to be carried in a pouch for anywhere and anytime facials and is ideal for usage after a long day of work or heavy makeup.

According to Taniguchi Kei, Director – Division Head, Panasonic Marketing Middle East & Africa Panasonic Middle East and Africa, “Being exposed to the hot and humid weather in the region, there is a tendency for skin to turn dry and lose its elasticity. Decrease in elastin levels causes the appearance of fine lines and wrinkles. Our Ionity Facial Steamer is developed to combat the effects of dry skin. Steaming the face helps to increase blood circulation, open the pores and cleanse the skin of impurities. At the single push of a button, warm nano-sized steam is released, allowing the moisture to penetrate deep inside the keratin, cleansing the pores and hydrating the skin in just six minutes. This is perfect for the busy woman on the go who wants to enjoy the relaxed feeling of a spa treatment at home.”

The steam helps to open the pores and remove makeup, dirt and oils; and creates suppleness from within. Even long-wear mascara slides off easily with EH-SA31 facial steamer. Also this facial steamer acts as a makeup primer; if used before applying makeup, the hot steam softens the skin for flawless and long lasting makeup throughout the day. Because of its slim shape, EH-SA 31 requires only a small setting area. It can be easily set up on a desk or a dressing table and is also easy to store away.

The EH SA31 Ionity Facial Steamer is now available from all leading retail outlets for AED 399.

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