Channel X
for Public Media Company

Channel X is an online marketplace that simplifies the process of getting relevant independent content on TV. Developed by Public Media Company, a nonprofit dedicated to innovation and the future of public media, Channel X provides a platform for discovering new, non-traditional and inspiring stories.

Identity

Identity

Digital

Digital

The marketplace makes the process of getting content on TV more transparent, makes it easier for content creators to get their work in front of TV programmers, and allows broadcasters to acquire and download content easily.

We worked with Public Media Company to craft an extensible visual language and UI that needed to feel as progressive as it did credible.

Collectively, the functionality and experience design of the marketplace yields a product that is truly disruptive within the industry while equally easy to adapt to for less savvy users.