The dog-friendly remote developed by Wagg and the Univesity of Central Lancashire (Image: WAGG HANDOUT)

Ilyena Hirskyj-Douglas, a researcher in animal computer interaction, told the Sunday People : “Our studies shows the average dog now watches more than nine hours of TV a week, showing technology is already playing a huge part in our pets’ lives.”

Experts have been closely monitoring Rover’s reactions to the buttons, sounds and colours.