August 13, 2014

How to Get SEO Tasks Done, When you Can’t do Them Yourself

In this week’s What to Ask Series we highlight working with other departments, and why most SEOs struggle with getting other departments to act on SEO.

Do you assign tasks and initiatives to other departments, but few of them ever seem to get done?

Do you consistently feel that SEO is being ignored or de-prioritized?

Is SEO getting descoped?

A unique challenge to being an in-house SEO is depending on other departments, and dealing with diplomacy and politics. When conducting SEO Operations Audits and delivering training to non-SEO Teams we find that the SEO team is knowledgeable, but they are missing two things: