Austrians are Patriots when Shopping for Food

A majority of Austrian consumers puts emphasis on the domestic origin of food.

According to a survey by the Market Institute, 78% of Austrians purchasing their food pay attention to its having an Austrian origin. The motives behind this are manifold. 91% of the respondents consider that they are contributing to job security when making a consumer decision, for 96% the origin of the product is important in case of a similar price for two products. At least 66% of…