Color is a powerful branding tool. It stimulates an emotional experience, and is the psychology behind a customer’s choice, trust, and support. People react to the non-verbal color communication presented through the brand colors and digital marketin...

With the advent of software in business management, the use of HR software has also been on the increase with several software companies coming forward to assist small businesses. The use of HRIS software in small businesses has created digital, onli...

Employees are the lifeblood of any business, pumping life into its different limbs. From managing inventory to answering customer queries, employees manage a bulk of the legwork, which explains why an employee leaving your company can drastically dam...

The small business sector is the backbone of the US economy, hiring more than half of total workers in the country. It is no surprise that everyone pays close attention to it, from politicians to investors. However, fewer people are opting for a care...

Applying for a new job is overwhelming and terrifying, and those are also the reasons it’s so exciting. Change always comes with its fair share of fear. Nothing new and exciting can happen unless you’re willing to step outside your comfort zone, and ...

It’s not always easy to be a small business owner, especially when you have to consistently stay up to date with the latest marketing strategies, algorithms, and trends. You need to keep ensuring your business runs smoothly while also increasing your...

Launching a startup can be a truly exhilarating experience. Startup entrepreneurs find themselves in the incredible position of being in charge of guiding their own destiny. Millions of people would love that chance. Few do what is necessary to creat...

There is a common cliché that goes something like, “readers are leaders and leaders are readers”. Inasmuch as this is a cliché, there is a lot of truth in that statement. As a business owner, you are expected to set the direction that you wish the bu...

Many founders have a sense of idealism and wish to establish means to attract more consumers, funders, and partners as quickly as possible. However, sometimes they forget to identify themselves as salespersons of their own company, which can lead to ...