SINGAPORE - 12 June 2013 - Creative Technology Ltd today announced the Creative Sound Blaster® EVO™ ZxR and Sound Blaster® EVO™ Zx – the world’s first wireless headsets that utilise a built-in multi-core Sound Blaster SB-Axx1™ processor for enhancement and customisation of audio quality for playback of music, movies and games and for voice communications.

The audio-enhancing capabilities of the Sound Blaster EVO ZxR and Sound Blaster EVO Zx fill a dire need in an age where mobile device users tolerate the sound quality from compressed sources of audio played on smart devices – such as MP3 files, YouTube and other video sharing sources, streamed music or mobile games – as a primary source of entertainment on-the-go.

“The Sound Blaster EVO Series represents the next step in the evolution of the headset. Before this, headsets were designed to play any audio as it is, regardless of its quality. The Sound Blaster EVO Series, however, intelligently enhances audio in real-time. The headsets can even enhance the dialog clarity of movies with our proprietary SBX Dialog Plus™ technology. With their integrated SB-Axx1 processors and SBX Pro Studio™ technology, the Sound Blaster EVO ZxR and Sound Blaster EVO Zx deliver detailed, immersive audio that was previously only enjoyable with a Creative Sound Blaster PC sound card. These are the only headsets you will ever need, no matter what kind of digital entertainment you enjoy. For music, movies and games, the Sound Blaster EVO Series far surpasses the capabilities of other headsets on the market. The headsets are also marvelous for phone and video calls, as well as gaming communications,” said Low Long Chye, General Manager for Sound Blaster Audio at Creative.

Communications

Beyond enhanced audio playback quality, the Sound Blaster EVO ZxR and Sound Blaster EVO Zx headsets are ideal for communication usage with today’s smartphone and tablets. Users can experience crystal clear communications. Even in noisy environments, they can communicate clearly. These two headsets feature a dual microphone array cleverly concealed in their ear cups, which work in perfect harmony with the SB-Axx1 processor and CrystalVoice Focus™ technology to create an acoustic zone around the user’s mouth to suppress surrounding noise, enabling clear voice pickup – perfect for making phone calls, Skype calls, and for gaming communications. These two top-of-the-range headsets also come with the inNoiseReduction™ feature, which suppresses unwanted background noise from an incoming call so that the caller can be heard clearly. Users can also transmute themselves into various fantastical characters by applying various fun voice effects (CrystalVoice FX™) in their calls or gaming communications.

Connectivity

The Sound Blaster EVO Series comes with a full range of connectivity options:

1. High Quality Wireless

The wireless headsets utilise the aptX and AAC Bluetooth audio codecs for the highest-quality audio and lowest possible latency.

2. NFC – Tap to Connect and Play

They can also quickly and easily connect to Bluetooth devices using Near-Field Communication (NFC), requiring only a simple tap from an NFC-enabled smart device to the headset to establish a connection.

3. Wired – USB and Analog

Wired connectivity options are also available. Users are able to enjoy clear 24-bit digital audio by connecting their headsets to PCs and Macs via a USB connection. Each headset in the Sound Blaster EVO Series can also be connected to smart devices via a standard analog 3.5mm jack.

Customisation

The user can also look forward to full customisation of audio settings. The SBX Pro Studio and CrystalVoice software suites are completely customisable by Sound Blaster EVO ZxR and Sound Blaster EVO Zx users via the Sound Blaster Central™ application, available for iOS and Android devices. Users can also calibrate and customise settings on the PC/Mac with the included Sound Blaster EVO Control Panel software. Users can also conveniently activate SBX Pro Studio technologies and volume levels with buttons located on the ear cups of the Sound Blaster EVO Series headsets.

On top of the standard explosive audio that Sound Blaster provides, users can enjoy enhanced audio while they are out and about - the Sound Blaster EVO ZxR and Sound Blaster EVO Zx feature an advanced, integrated SB-Axx1 processor that enhances all music, movies, games and calls in real-time.

Users can further customise and control their audio through the Sound Blaster Central app, downloadable via the Apple App Store or Google Play, and Sound Blaster EVO Control Panel, a PC/Mac based software suite.

Pairing and connecting a smart device to a wireless headphone via the manual Bluetooth pairing method involves multiple steps. However, users with NFC-enabled phones can simply tap their phones on these headsets to connect and play via NFC technology.

Users can enjoy crystal clear calls while on-the-go. This is because each headset features a high quality dual microphone array that works amazingly well at picking up users’ voices while suppressing background noise. This is further enhanced with audio processing, available through the built-in SB-Axx1 chip, including the CrystalVoice inNoiseReduction™ feature.

Users can transmute themselves into a various fun and fantastical characters with CrystalVoice FX™.

SBX Pro Studio Features:

SBX Crystalizer™ – Restores the “highs” and “lows” that are compromised during audio compression to create and audio experience as the original artist intended

The Sound Blaster EVO ZxR wireless headset, priced at SGD399, will be available in August 2013, and the Sound Blaster EVO Zx wireless headset, priced at SGD299, will be available in July 2013 at the online store at sg.store.creative.com and authorised dealers in Singapore.

Launching together with the high-end Sound Blaster EVO ZxR and Sound Blaster EVO Zx are two more affordable headsets in the Sound Blaster EVO family – the Sound Blaster EVO Wireless and Sound Blaster EVO.

While these headsets do not come with an integrated audio processor, they still provide high performance audio with the same powerful 40mm drivers as the Sound Blaster EVO Zx. Users can still enjoy advanced audio processing and audio customisation with Sound Blaster EVO Control Panel while connected to the PC/Mac via USB, and high quality wireless audio when connected to smart devices via a Bluetooth connection (for the Sound Blaster EVO Wireless) or standard analog audio via the 3.5mm jack.

The Sound Blaster EVO Wireless headset will be priced at SGD229, while the Sound Blaster EVO headset will be priced at SGD169. Both will be available in July 2013 at the Creative Online Store(SG) and authorised dealers in Singapore.

For in-store availability, please refer to local authorised dealers.

For more information about the Creative Sound Blaster EVO Series headsets, please visit soundblaster.com.

About Creative

Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting-edge audio solutions, premium wireless speakers, wireless headphones and portable media devices. Today, Creative re-invents the Sound Blaster, which has a user base of over 400 million, with its ground-breaking Sound BlasterAxx that aims at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets. Creative’s proprietary technologies, innovative hardware, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster, Sound BlasterAxx, EVO, SBX Pro Studio, CrystalVoice, and Crystalizer are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.