When it's crowded kids get into fights over games, then the
parents intervene and start fighting with each other

Birthday parties are emotional situations to begin with, so
everyone is already hyped up, and parents are easily prone to get
in an altercation when it involves their kids

Chuck E. Cheese also serves alcohol at some of its locations

Chuck E. Cheese is receiving quite a bit of negative exposure
from the fights too. Tons of them are getting put up on YouTube
(look at the
dozens of results you get when you search "chuck e cheese
fight"), which means they get spread all around the web on social
channels for all to see.

Now it's on damage control, trying to reassure customers that
it's doing everything it can to make things safe for their kids—a
particularly touchy subject.

There's only so much it can do with statements, and it's not
specifying what changes it's going to make to remedy the
situation. Plus, there's nothing it can do about its videos getting
spread around the viral web.

"For over 35 years, Chuck E. Cheese's has been providing a
wholesome and safe environment for entertainment and meal
occasions for families with young children. In 2011, over 99.99%
of approximately 65,000,000 guest visits at Chuck E. Cheese's
occurred without incident. As a company, the safety of our guests
and employees is always a top priority. In fact, in recent years
we have invested significant resources and millions of dollars to
this end. We take great pride in our Kid Check program, utilize
security guards in many of our locations, conduct extensive
employee training and have active security camera systems in all
of our locations with the goal of maintaining a safe and
wholesome environment.

Despite our efforts, unfortunately altercations occur with
a very small percentage of those who visit Chuck E. Cheese's. And
like kids' soccer and baseball games across our country,
typically the incidents are not with the kids -- but regrettably
the parents. For us, even one altercation is too many.
Maintaining a wholesome, safe experience that sets a standard
across our more than 550 locations is of utmost importance to
Chuck E. Cheese's, and we will never stop working to improve how
we operate our business."