However the way this new campaign from SMFB, in cooperation with the production company One Big Happy Family, is launched is magnificent. Just one little island outside of Svolvær and Lofoten called Skrova has access to the new tastes from Freia. The about two hundred inhabitants are the real “characters” in these films. Using the fantastic scenery and community as a backdrop, the charming youth and even more charming elderly (who brags about the island’s beautiful women) give their opinion of why they are the chosen people. Whether it is the beautiful nature, the pretty ladies or simply because of their incredible good taste, we can not say. But what we can say is that we like this campaign directed by Mathis Fürst, shot by Marius Johansen Hansen and produced by Mone Mikkelsen and Helene Hovda Lunde - very much indeed. Edited and post-produced by Thomas Løvig, Henriette Carlsen and Lene Cathrine Albertsen from Hocus Focus. Colour grading, online and sound design by Krypton Film.