Target does a wonderful job of combining beautiful photos and fun videos in their feed. In this Instagram video featuring Todrick, they showed what people can expect from their store: Shopping is fun at Target!

The video showed what Target values most as a brand- customer satisfaction.

Target sells everything you need. From groceries to kitchen utensils to electronic, you name it! This Instagram video beautifully showcases their newest collection. What’s great about this video is that it doesn’t directly sell the products to their audience.

Unique Content Exclusive for Instagram

It is crucial to create unique videos that are exclusive to IG. With Instagram video, you have 60 seconds to get your message across. Make sure to get your ad campaign across clearly and concisely.

Although the video is shorter, it helps keep your audience attention. Starbucks does a great job of creating eye-catching content. In this video, they used beautiful pastel colors. Plus, they created a fun way of telling a story about their pink drink.

Take a look at how Madewell 1937 does video marketing campaigns. They post creative photos and videos showcasing their products in a fun, enticing way. However, in this video example, they opted for simplicity.

This Valentine’s Day Instagram video campaign engaged the audience. It got the message across while encouraging followers to check their blog. They didn’t aggressively promote their products. Instead, they enticed the market with their creativity.

How Do You Create A Good Instagram Video?

Video marketing campaigns on Instagram continue to grow. With that much competition, you need to stand out.

You need to capture your audience’ attention in the first 5 seconds. Reel them in so they won’t simply scroll up and move on.

It Must Be Visually Stimulating

One of the best ways to achieve this is through movement and visual stimulation.

Take a look at this specific Oreo IG video. They made a visually stimulating campaign through an animated video. This post not only promoted their brand but also the release of Android Oreo.

Going Live

Instagram Live is a wonderful feature where you can establish a relationship with your audience.

Do a Q&A.

Do an interview or collaborate with an influencer

Show live tutorials

Invite your audience behind the scenes

Answer your followers’ questions

Best Instagram Video Campaigns For Inspiration

Instagram’s popularity isn’t showing any signs of losing momentum. And so, businesses use this platform to engage with the market. Today, brands are posting aesthetically appealing photos and videos.

Marketers are thinking out of the box and getting more creative.

Some brands are doing really well. Check out some of the best Instagram video campaigns below.

Madewell 1937

Their Instagram marketing campaign is always made well- no pun intended!

Madewell’s content is always creative and enticing. Take this Instagram video as an example. They showcased a number of their products in a fun, seamless transition. You won’t be able to take your eyes off it!

This video doesn’t even require sound. A very smart move since the audience will need to tap the content for the sound to turn on.

What Oreo did right:

Eye-catching visual that draws people within the first few seconds

The video can be played without sound.

Nike

It’s not wonder why Nike is one of the most popular brands in this visual platform. They always post creative and unique content.

When the brand released a campaign for their new line “Nike React”, it garnered 6.8M views. The video featured a shoe with different types of soles. The soles look like they’re made up of a cushion-like material.