At the upcoming Smart Energy Summit, international research firm Parks Associates and leading energy executives will address strategies to boost consumer awareness and engagement with current energy offerings. Smart Energy Summit: Engaging the Consumer, February 28-March 1 in Austin, Texas, addresses opportunities for new energy services and partnership opportunities among broadband service providers, utilities, OEMs, security providers, and retailers.

"There is interest in home services such as energy management and remote monitoring and control, so much that 35% of U.S. broadband households are willing to switch broadband providers to get these services," said Stuart Sikes, President, Parks Associates. "However, only 19% of households have taken advantage of energy programs currently available. Our event addresses the reasons for this shortfall, including strategies to improve consumer engagement, and areas where the interests of utilities and broadband service providers intersect."

Smart Energy Summit features two morning sessions on February 29 addressing adoption of energy management solutions and future changes in how consumers manage electricity at home. "Engaging Consumers" and "Boosting Consumer Adoption" address strategies to reduce churn and operating costs, examine new value propositions in energy management, and analyze the new challenges around privacy, data ownership, and system security.

This event features a unique combination of market research, including Parks Associates' landmark Residential Energy Management service, and real-world expertise, with industry experts examining the impact of smart grids on home systems. The conference deeply examines the business models, consumer value propositions, and the deployment plans of energy utilities, cloud services, home systems and communications service providers. www.smartenergysummit2012.com

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