Paid Media

Organic SEO: A Quick Overview

In the world of Search Engine Optimization (SEO), organic SEO is the clear champion of website traffic. Organic search still accounts for more than half of all website visitors, particularly in B2C businesses.

What is Organic SEO? It pertains to methods or strategies used to attain an increased ranking on search engine results pages (SERPS). Organic SEO refers to obtaining a natural placement and getting results that are done through various proven strategies such as optimizing the web page by writing high-quality and highly-relevant content, boosting keywords, incorporating meta tags, and backlinking. Organic SEO is a low-cost investment because you don’t pay for advertising but instead invest in creating excellent content.

Is SEO still relevant? Yes!

The search engine world is moving at a break-neck speed and it is constantly changing. In the ever-changing search engine world, is SEO still relevant? The answer to that is a resounding yes. Despite diversification in digital marketing plans – which is also important – SEO will never die.

With relevant and quality content, organic SEO will generate more clicks. As users read useful content that solves their problems or answers their questions, it builds greater trust among users. When you match keywords to user intent, that means that the user will find you more consistently the longer they search. When they get to your site, they will most likely stay longer and more likely to return. The intent is different with an organic search because users are deliberately looking for what you’re selling or offering. This shows that organic users are still the best long-term customers, delivering quality traffic. Organic SEO provides lasting and more stable results, so don’t neglect it.

Here is one very real and timely example of why SEO will never die. All major social media platforms have banned all ads that promote cryptocurrencies. Google has also made an announcement that it will ban all cryptocurrency-related paid ads starting in June 2018. This means that nobody will see paid cryptocurrency ads on huge platforms such as the Google search engine, Twitter, Facebook, and Instagram. While it has done some damage to the market, all is not dead for the industry. They can now turn to organic SEO to promote cryptocurrencies. Organic traffic is now the way to go in order to tell the world about cryptocurrencies and ICO.

Importance of Working with a Trusted Digital Agency

Creating an organic SEO campaign or any other digital marketing campaign is not an easy task. It requires expertise and extensive knowledge. If you want the best for your website’s SEO ranking or if you want to amplify your digital advertising strategies, working with a reputable and highly-recommended digital agency is essential. When it comes to a digital agency that delivers results and knows what the client needs, one trusted name is Wadi Digital. The global client portfolio of this renowned digital agency is impressive and wide-ranging. They bring high-quality, market-qualified leads through their three major services: Pay-Per-Click, SEO, and Inbound Marketing.