GIVENCHY III

01.01.1970

LAUNCH OF THE WOMEN’S FRAGRANCE 'GIVENCHY III' WITH THE FAMOUS SLOGAN 'WHO KNOWS WHY WE REMEMBER A WOMAN AND NOT ANOTHER ONE? GIVENCHY III GIVES MEMORY TO MEN.' THE SUCCESS OF THE GIVENCHY FRAGRANCES IS SUCH THAT A DEDICATED FACTORY WAS BUILT IN BEAUVAIS.