the launch of the first local channel network in poland celebrates its start with the modern, memorable design as a pilot for the city of warsaw. the design-package with its extensive list of elements had to meet the task of a news-channel for the people of warsaw that not just delivers information but also stands for the rhythm and the pulse of the metropolis. [...]
to get a strong recognizable design-language we used patterns as the visual tool-kit for all elements of the channel. one time these patterns stand for the urban architectural space, the other time they stand for signs that guide the way trough the city. with a strong color-code that uses a range of signal colors, ahead the signal-green, the channel stands out of the crowd making an obvious difference to the appearance of the conventional news channel. [...]
they highlight on whats really essential and red-hot.Text by VELVET DESIGN (abbreviated)