I was doing some research on the increasing usage of mobile smartphones and the numbers I found were staggering. Just American smartphone ownership has increased from 93.1 million in 2011 to 116 million in 2012. Imagine what the numbers will be for 2013?

Some other stats I found are:

4 out of 5 Americans use their smartphone to shop

70% of mobile searches lead to an action within 1 hour

75% of Americans admit to bringing their smartphone to the bathroom

40% of mobile users will choose another result if it is not mobile friendly

60% of all mobile searches are done on smartphones.

This is a market that cannot be ignored by any business owner. The potential of loss business is exponentially growing every year. It has reached a point of either get on board or get left behind. But this isn’t a market where you just want to go with the first solution you come across. Make sure to do your research of what is available to meet your specific business’s needs. Just cause something worked for someone else does not mean it is right for you.

Need more of a reason to start thinking about your mobile marketing needs? Just watch this video:

If all this does not convince you to start getting your business ramped up for mobile maketing, I do not know what will.

Feel free to contact me with any questions you may have or just to discuss the future of the mobile market.

Part of the problem with getting this email campaign off the ground was the differences between the main companies business culture and our culture here in the United States. When I first started offering virtual assistance services, I did not take into account how different cultures conduct business.

Especially when it comes to marketing a product or service. What may work here in the U.S. does not necessarily work in the U.K. Or in Asia. And not knowing that coming into this project made it that much more difficult to get this campaign off the ground. Neither of us understood the business culture of the other.

Now that we are on the same page, I think future marketing endeavors will go much smoother. But for those of you who are planning to move your product service to the global market, do your research. Cause the differences can be staggering.

If you do not have a business website that is optimized for smartphone use, then you could be losing a lot of potential customers that move on to a website that is easier to navigate on their smartphone. Not a wise decision at all.

I am actually very impressed with their service and how well they seamlessly can take your existing website and convert it into a mobile application that is fully interactive, including providing placement on Google Maps for customers to easily find the establishment.

This is a client that I am actually excited about working with. I can see the potential of their product and can see a long successful relationship with them.