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Hello Kitty Air Filter

Just when you think you’ve had enough of this damn mouthless kitty (for the 100th time), they come out with yet another annoyingly kitschy yet actually quite practical Hello Kitty product. This one, coming out at the end of this month, is a portable air filter. It works the same way as those sleek, silver, super expensive air filters they sell at Sharper Image, using negative ions. It comes with straps so you can put it on the seat of a car or in a baby’s crib. That is, if you really want your baby to be constantly exposed to Kitty.

I am also the founder of The Tofu Project, a boutique program that helps Japanese entrepreneurs and creators think deeper, tell better stories, and go out into the world in a much bigger way. We work with companies like Mixi, Japan Airlines, and Salesforce.com.

Sometimes I try to explain Japanese culture on CNN, BBC, CBC, WSJ, ABC (so many acronyms!) or in person at places like the Foreign Correspondents' Club of Japan, ETech, and Ignite!