Q: What are the questions a channel partner should ask in evaluating vendor partner programs?

Meet the expert

Angela Vines is co-founder and vice president for partner services at ServiceKey, an independent provider of hardware service and maintenance for mid-range servers, networking and storage equipment based in Norcross, Ga. She has 18 years of channel development and management experience with hardware and services. Download her entire podcast on vendor partner programs.

There are five questions you should ask yourself when evaluating vendor partner programs:

• What are your true resources -- personnel and financial? • What is the bandwidth of those resources? • What is your true core competency? Consider creating a self-assessment to see which partner programs align with your business. • What is the learning curve, and how simply will the new vendor partner program plug into your existing channel environment? • What are the expenses associated with a successful program launch?

Download this free guide

Expert Guide: Creating an MSP Sales and Marketing Plan

Sales and marketing tend to be the areas of business that managed service providers struggle with the most. Learn how to develop a sales and marketing plan, increase your visibility, and tap into vendor resources to pay for initiatives.

0 comments

Register

Login

Forgot your password?

Your password has been sent to:

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy