Business

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Transcript of Business

By: Chase Agnew, Maria Briseno, Meagen Byrd, Emma Carlson, Jesus Cruz, Abby Davison, Monica TouchMalebellineMalebellineWe will be a C-CorpForm of Business OwnershipMission Statement: Our goal is to make everyone feel comfortable and beautiful with themselves no matter their gender.Vision & Mission statementsSWOT Analysis Part 1We plan for our first location to be set in Portland Oregon. Portland Oregon is a place for innovators, free spirits, and those that walk to their own beat. It’s also a cradle for newborn businesses looking for a piece of that unique target market. As of 2013 there were 609,456 people residing in Portland, 300,562 were male.

Products/services produced There is not much competition in the Portland, Oregon area for men's beauty products. Sephora is the main competition with a small selection of men's products. Sephora has three store locations in Portland plus online ordering services. The advantages that Malebelline posses are...Men are our target audience while Sephora's target audience is women. Men will not be overlooked when they come into our shop like they might be at Sephora.We provide a wide selection of products for men while Sephora only provides a limited amount.We have a unique formula for all of our products.We plan to sponsor community events like fun runs to promote men's health, specifically testicular cancer.

Competitive AdvantageVision Statement: We hope to expand our business throughout the country first. In doing so we will hopefully start a new movement where men can start to feel more comfortable with their feminine side. Management TeamS: There is a huge transgender demographic and our product might help some confused men feel better about themselves. Some men also just want to look nice and our product could help them do that.Human ResourcesSWOT Analysis Part 2Start up capitalMarketing planMacroenvironmental scan continuedIn Portland, the median resident age is 36 years old and the median household income is $52,158. 72.7% of the population in Portland is white, 9.5% Hispanic, 6.9% Asian, and 5.8% black. Of people 25 years old or higher, 91.8% have an education of high school or higher, 44.6% have a bachelor's degree or higher, 18.3% have a graduate or professional degree, and 8.9% are unemployed.W: Some people are very intent on keeping a masculine image of themselves. And other people can sometimes be a little bit conservative and might view or business as something evil.O: We will have a lot of opportunities to team up with famous individuals or groups. For instance a popular show titled "Ru Paul's Drag Race" could certainly use our product or endorse it. Some famous men like Russell Brand (who wears makeup) could endorse our product tooT: Our most major threat is conservative males who would look down on what we do as something that is immoral or a sin. These kinds of people could really hurt our business because unfortunately their are a lot. Another threat is the possibility that our demographic doesn't want to wear makeup.LinkedInWork SourceCraigslistWe will hire 18 total employeesJob listing will be posted online on:We will look for younger enthusiastic people in the Portland area who have had experience in retail or cosmeticsBenefits include:Vacation (2 weeks) for the first yearSick leaveHealth, Dental, and Vision insurance401kBusiness FootprintWe will be located by the Woodburn Premium Outlets in Portland, Oregon We plan to staff 18 full time employees. First of all, we will require sales staff. Sales staff will handle selling products and will also take on janitorial tasks, which includes routine cleaning and maintenance. We will have 3 Cashiers, 3 Sales Representatives, 3 Cosmetologists, and one Store Manager on the ground floor. Above we will require a CEO, an Executive Director Human Resources, a CFO, 2 Executive Directors of Marketing, 2 Research and Development Executive, and a Legal Adviser.CustomersOur customers will be coming from Portland, Vancouver, and other surrounding cities and statesWe will also host a job fair at a the mall located at the Woodburn Premium Outlets to physically meet potential applicantsStart up capital $200,000IncludesFacility rentalStaff payInventoryPromotionsSecondary market: Men aged 25 to 33 years old with an income of $30,000-$70,000 a year who will be interested in improving their appearance and willing to try something new. Tertiary market: Men aged 34-42 years old with an annual income of $30,000-$75,000 that are adventurous and relatively brave with concern for their appearance.Primary market: Men ages 17 to 24 years of age with an income of $0-$65,000 a year that are open and welcoming to change. Limited Liability More investment moneyAttracting talented employees