“It’s been estimated that grey routing could be costing mobile network operators globally up to USD 5 billion annually in lost revenues. There is no guarantee that messages sent using grey routes are actually delivered to their intended recipients. A2P SMS can be a hugely effective customer engagement tool for businesses – no OTT service can today match the ubiquity of SMS. But in order for mobile network operators, messaging aggregators and enterprises to reap the benefits of SMS, secure message delivery and reliability are key,” says Anthony Bartolo, President of Mobility and Collaboration Services at Tata Communications.

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