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On December 11, 2015, Newsradio 1040 WHO held their first radiothon on behalf of the Pinky Swear Foundation to help pay the mortgages, utility bills, and other financial needs of families who have a child with cancer in Iowa and across the U.S.

The tradition continued in 2016, and the radiothon has now raised over $105,000 for the Pinky Swear Foundation. Since January of 2016, 110 financial gifts have been provided to Iowa families with an average gift of $550.

Sponsorship dollars will go towards matching donations and pledges received during the radiothon.

Research shows matching donations result in 71% increase in responses, and a 51% increase in the average donation amount. To learn more about corporate sponsorship levels and benefits, contact Mary Mendenhall-Core by email, or at 515-210-7148.