Sweet deal for Posh Paws

Toy company teams with Swizzels sweet brand for new licensed plush range

Iconic sweet brand Swizzels is jointing forces with Posh Paw International for a range of confetionery-themed plush toys.

The deal will see Posh Paws and Whitehouse Leisure launch a range of plush featuring Love Hearts, Drumstick lollies, Refreshers and other brands from Swizzels portfolio of confectionery.

Laura Bull, Marketing Manager of Posh Paws International said: “We are thrilled to be working with Swizzels to create a range of Swizzels branded plush products. With 90 years of heritage, we cannot wait to start working with some of the best-known confectionery brands”.

Posh Paws will be targeting wide retail, while Whitehouse Leisure will be targeting the leisure industry. Products are due to launch in AW19.

Natasha Dyson, Managing Director at Blonde Sheep Licensing, which brokered the deal, added: “Posh Paws international and Whitehouse Leisure offer full coverage of the retail market and have some really fun ideas for the plush. The products will reflect thesentiment of the brands while also following current trends."