Sports nutrition is expected to register strong retail value growth over the forecast period. Promotion by athletes, as well as the growing number of people participating in sports will drive consumer...

Retail value sales in spreads continued a gradual ascent over the review period and the category registered growth of 10% in current terms in 2017. This was largely due to the heavy consumption of jam...

Meat and seafood producer El Mazraa seeks to expand its breeding, slaughtering, processing and distribution activities. In addition, the company is working towards achieving the targets to qualify for...

Packaged food’s current value sales grew by a robust 6% in 2017 in the face of competition from fresh food. Packaged food growth in 2017 was only marginally faster than the review period CAGR. Most pa...

The fact that a growing number of women in Tunisia are working has led to many households suffering from a shortage of time for cooking, thus boosting demand for processed meat and seafood. Companies ...

Despite the fact that eating home cooked meals remains a very strong tradition in Tunisia at all socioeconomic levels, ready meals continued to expand in Tunisia in 2017 with retail volume growth of 6...

In Tunisia, rice and pasta remain necessities in times when consumers prefer cooking at home, thus ensuring demand remains strong. However, the fact that the category has reached a high level of matur...

Sauces, dressings and condiments products are readily available and affordable in Tunisia, with successful brands present, notably in chilli sauces as well as tomato pastes and purées, pickled product...

There is a wide presence of fresh food in both modern and traditional channels in Tunisia. However, consumers also continue to purchase shelf-stable and frozen products, which are highly convenient. T...

Land’Or aims to achieve intensive and profitable growth at both a local and international level. The company currently focuses all of its efforts on its core business of cheese production and maintain...

Office du Commerce de la Tunisie (OCT) will continue to see its strategic direction shaped by the Tunisian government in the forecast period. The company is expected to continue to focus on offering g...

Soup recorded retail value growth of 9% in 2017 to reach TND5 million. In retail volume terms, the category registered growth of 5% to reach 200 tonnes. Overall, two main drivers were behind these res...

Société Tunisienne de Chocolaterie et de Confiserie (SOTUCHOC) keeps focusing on satisfying its customers by implementing its best products, exceeding their expectations in terms of quality and price....

Baked goods are an important component of the Tunisian diet, with penetration of unpackaged baked goods being high. These products are popular among low-income consumers as they are affordable and wid...

Breakfast cereals benefited from their image as a healthy food in 2017, with Tunisians continuing to migrate to these products and away from other popular breakfast options, such as sandwiches, cakes ...

Growth of other dairy was supported by continuous demand for chilled dairy desserts, the popularity of which continued to increase in 2017. Dairy has always been an important part of the Tunisian diet...

The category trend of promoting premium consumption continued in 2017. Tunisian consumers are becoming more aware about what they are eating in terms of ingredients. This important trend in yoghurt is...

Baby food continued to benefit from increasing urbanisation and the fact that more women are joining the workforce and thus have less time to breastfeed or prepare home-made meals for their babies. De...

Towards the end of the review period, the trend towards healthier consumption continued to positively affect sales of butter and margarine. Consumers sought products with healthier characteristics, su...

Robust volume and value growth of cheese in Tunisia throughout the review period can be attributed to the habit of consuming cheese among the youngest consumers. Cheese is perceived to contain more pr...

Chewing gum in Tunisia continues to be dominated by domestic brands in 2017. The most popular type of gum remains sugar-based mint flavour but other alternatives are being introduced including sugar-f...

Ice cream sales in Tunisia are seasonal, as typically sales increase during hot periods of the year and fall when it is cold. The peak season for sales of ice cream and frozen desserts in Tunisia is b...

The majority of manufacturers and exclusive distributors, including Société Tunisienne de Chocolaterie et de Confiserie and Ulysse Tunisie SA, are expanding their premium chocolate confectionery offer...

Sugar confectionery recorded 3% retail volume growth to reach 26,000 tonnes and current value growth of 6% to reach TND286 million in 2017. Less mature sugar confectionery formats including pastilles,...

Sweet biscuits, snack bars and fruit snacks saw positive development in 2017 with 7% current value growth. This stems from the wide range of brands available in Tunisia and the population’s reliance o...