Simmers Corporate Identity

Constructing a new brand

The Brief

Simmers Contracts Ltd are one of the North East's leading steel fabricators, steel erectors and cladding specialists, offering extensive experience in both the public and private sectors over the last 60 years. However their current brand was selling themselves short and did not reflect the size and scale of their long standing and much established operations. They wanted to undergo a design consultation to investigate how their brand could better reflect this.

The Journey

We took on a branding review and aligned ourselves with the company's business aims and objectives. Their brand required an uplift to reflect the current market they now operate in, the full scale of operations but importantly be able to create the foundations of a brand that would allow the company the flexibility to grow innovatively for the next 60 years. We branded the company starting with a new corporate identity. WR Simmers (as it was then known) was renamed Simmers Contracts Ltd to reflect where the business is today. We created a new company logo and developed a brand to highlight the longevity, size and scale of the business but one that also reflects forward thinking. To launch the brand we worked closely with our web partners in the design of their new website, we provided a range of branded merchandise for both internal and external communications whilst updating the brand across a range of mediums including new livery on their fleet of vehicles to a fresh batch of business cards and letterheads.

The Solution

The transition period went very smoothly and the new brand was whole heartedly welcomed internally. They have since won a series of large contracts within the Food & Drink, Agricultural and Oil & Gas markets and here is what they have to say: "Bob and his team at Minto provided us with a first class service in the branding of our business. Their understanding of our business needs enabled them to develop a vision that suited our company which was communicated and delivered efficiently and clearly. Nothing was too much trouble and their attention to detail was exceptional. We are delighted with both the service and products and would not hesitate to recommend Minto." Symmon Simmers Managing Director of Simmers Contracts Ltd