UKTV Play: Smart from the start

Rocket Network / UKTV Play

In summer 2016, UKTV Play was a new VoD player in an ultra-competitive market of big names and we needed to launch it. Our task was to communicate that Play offers something for everyone. So we created a contextually focused and programmatically delivered integrated campaign using Digital Out of Home (DOOH) and mobile. Harnessing the power of multiple contextual creatives, combined with smart targeting and new tech, we showcased the variety of quality content available on the service, which lead to an unprecedented increase in awareness, downloads and views.