Mark Zuckerberg’s infamous hoodie now has its own twitter handle @ZuckerbergsHood—and Web domain. The only question is why this took two days from when Facebook founder Mark Zuckerberg went begging for money from Wall Street in a wrinkled sweatshirt and tee.

Yet Mr. Zuckerberg has reportedly attended a meeting with venture capitalists in pajamas (channeling Michael Jackson?), so it could be argued that he dressed up when pitching his upcoming IPO to investors in New York. Still, even going tieless can seem radical when you’re begging billions of dollars. So the hoodie raised a ruckus. That was Day One.

By Day Two, hoodies had a defense team and were in full marketing mode. Woolrich John Rich &Bros (a high-end made-in-Italy part of Woolrich) sent me a pitch for their Freeboard Full Zip Hoodie, which they argue is so much better than that dorm-room version Zuck wore.