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As Andrex rolls out a handy guide to using its products, encouraging more talk of “clean bottoms” in the process, the brand has become great case study in modern marketing and represents the logical outcome of two of its most dominant – and problematic – trends

The Nation’s Prayer, created for the England World Cup squad by Asbury & Asbury, proved remarkably ineffective. But after appearing in The Sun and elsewhere, it became a case study in the merits of sharing openly versus protecting intellectual property

FIFA recently unveiled the slogans that will appear on each of the team buses at the Brazil World Cup. They were chosen through a public contest sponsored by Hyundai, with predictably varying results. But for a copywriter, the whole thing is quite fun; the slogans equivalent of the Eurovision song contest

Today Yahoo! launched its new logo (above), following an experiment in which they released 30 logo variations in 30 days. Given the importance of brand language, Nick Asbury thought he’d explore a tone of voice equivalent – from ‘cloying’ and ‘hipster’ to ‘inexplicably tangential’

Apple has just released a series of long copy ads with the help of advertising agency TBWAMedia Arts Lab, USA. Does this mark a return to the heyday of long copy advertising? Sadly, but definitely, not

The After Hours exhibition at the Jerwood Space on London’s Bankside is a diverse compendium of personal projects from graphic designers working without a client or a brief. But are there any common threads to be found?