Gisele Bundchen Gets De-Bumped for Fall 2009 London Fog Campaign

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Gisele Bundchen Gets De-Bumped for Fall 2009 London Fog Campaign

>> Headlines were made last week when Bar Refaeli replaced fellow Leonardo DiCaprio ex Gisele Bundchen as the face of Rampage; apparently, Gisele was slated to do another campaign, but for a few reasons, including her pregnancy, she's appearing in the ads for a different Iconix brand — London Fog — instead, replacing tight jeans and lingerie with a trench coat.

The campaign was photographed just recently by Nino Munoz in mid-July, and the brand chose to slim down her visible baby bump through retouching — as can be seen in the comparison below. Dari Marder, London Fog's Chief Marketing Officer explained of the decision: "Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life."