The most interesting Twitter moments happen in real time – when Tweets are rattled off, rapid fire. Or when personalities butt heads. Will it cause pause for some people to know that their tweets can easily resurface years later?

Curating curation topic on Scoop.it

Content curation tools are designed to assist the process of searching, collating and sharing existing content. Content curation differs from simple content aggregation in that curators screen for the most relevant content, and often edit or comment it. By curating content on a topic close to them, brands can position themselves as a go-to expert on that topic and embed their communication into the richer context of external content sources.

The most popular category is Social (content) Curation. Social Curation enables users to clip and publically share content (mostly pictures, graphics and video) in the form of attractive personalized mood boards or microblogs (typical of Pinterest, Bundlr).

A more specialized form of Social content curation helps users turn twitter feeds into threaded stories (Storify, Dashter).

We can expect much of the Pinterest-style social curation to turn into Shopping Curation à la OpenSky.

We can also expect the debate about content curation and copyright infringment to continue to rage. Attribution to the original source should be a fundamental requirement of Content Curation. But it can be difficult when content is re-curated (for example re-"pinned") again and again. Scoop.it is one of the best tools in terms of facilitating content attribution.

I’ve been thinking a lot about Pinterest for the past year. I first planned to write a report about the social upstart last summer. When that deadline passed, I was certain I’d produce something in the autumn. Now here we are in the dead of winter, and at long last today we published our report on how marketing leaders should use Pinterest.

The reason it took so long? Pinterest is confusing. It’s a bundle of contradictions: at once it offers marketers huge potential and huge frustration....

Hootsuite expects to use some of its new money for M&A, perhaps for companies that enable social advertising.

Therese Torris's insight:

According to Crunchbase, to date social media monitoring and publishing tool Hootsuite has raised a total of $285 M in 6 Rounds, shows how much money goes into content marketing & distribution rather than original content creation

Content marketing is not just a passing trend, it is here to stay. Even those convinced of its utility might object that it is not right for them because they see it as expensive. While this perception is not un-founded (Coke and Redbull, two content marketing luminaries, have budgets in the millions), money is not a prerequisite for a quality content marketing strategy.

If you follow a well thought out plan and adhere to it diligently, you can succeed at content marketing on nearly any budget. This article will help your business lay out a cost effective content marketing plan, explaining the reasoning and theory behind my recommendations....

This is worth a read and provides step by step implementation of a content marketing plan as well. Hiring staff may still be out of the budget for many but you can always add a hat to someone even if it's you.

Leon Wieseltier, NYT review of books : ... as content disappears into “content”... Journalistic institutions slowly transform themselves into silent sweatshops in which words cannot wait for thoughts, and first responses are promoted into best responses... alacrity and terseness confer the highest prestige upon the twittering cacophony of one-liners... the discussion of culture is being steadily absorbed into the discussion of business... Quantification is the most overwhelming influence upon the contemporary American understanding of, well, everything. It is enabled by the idolatry of data...

Therese Torris's insight:

A different point of view on content marketing. Always good to stop and reflect about what we're doing

Did you know that people only remember 20% of what they read? Or that they remember a staggering 80% of what they see?

Visual content like images and video is an essential part of making your marketing strategy memorable so that you stand out from the crowd. It’s one of the main reasons why we’ve built our blog around the use of infographics

Still need convincing? Take a look at the infographic below from NewsCred which highlights 17 stats about visuals that will make you change your marketing strategy forever.

Nowadays visitors are more ‘visuals’, so visual content is the king. You need to be more creative and visual to engage the auditory. There are many great online and offline tools that can help you with this issue. | PaperRater, Essaymama essay writing service, MonoSnap, Piktochart, Befunky, Quabel, Cherrytree, Canva, Dafont, and Website at bubbls.us

Therese Torris's insight:

Notice the way Listly is designed to have the entire list extracted as an image by Scoop.it

HubSpot’s long-awaited US$100 million public listing is expected to help the inbound marketing vendor step up its international game and has been welcomed by several industry experts as a milestone in its eight-year history.

Therese Torris's insight:

I love Hubspot for its expertise and the way it freely shares it. However, it is totally justified to raise the question of its (lack of) profitability. This Australian article does. The US scene prefers to be blind to the issue.

Though Google gets roughly 3.5 billion searches a day, there are really only three types of searches that people perform -- navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types.

In this article, I’m going to explain each of the three types of searches and give a bit of perspective on why each one is important. Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type....

You can't throw a stone at a marketing conference without hitting someone talking about brand newsrooms. But what does this brand newsroom of the future—this entity that will transform brands from the sloths of the content world to jet-packed cheetahs shooting to the head of the media pack—actually look like?

Content Marketing Institute; Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.