For many, summer is a time to take a break from your desk and head out of town for a long weekend. However, in today's crowded media landscape it's important not to check out entirely.

Here are some hot ways to keep your brand cool on social media this summer:

Step 1: Maximize engagement through stories

Though introduced in 2016, some brands remain hesitant to fully dive into the world of Instagram Stories. Often seen as a less professional means of communication, the stories feature remains neglected. However, when used properly, it can be a major asset to your brand. Collaborate with a team of social media experts or relevant influencers to utilize features such as polls to present your followers with a call to action – this or that? Add your location to help further paint the picture. Once you’re using stories successfully, consider the benefits of saving major events or influencer collaborations using Highlights.

Step 2: Host a virtual event

Inviting national media to one central event can be tough. But in today’s tech savvy world, virtual events are a possible substitute. Brands can utilize Facebook Live and Periscope to host an online event to reach thousands, limiting the nuisance and expenses of travel-associated costs. Brands can host events in the form of Q&A’s, panel discussions and trade show interviews. For more live streaming tips, check out this blog article.

Step 3: Maintain a consistent posting schedule

While you may have your OOO message up, it’s important not to neglect your brand. For a brand to remain relevant, it’s necessary to post engaging content on a regular basis rather than sporadically. Take advantage of social scheduling platforms such as Sprout and Hootsuite and bring a team on to monitor and engage so you can enjoy your vacation worry-free.

Kick back and relax this summer, we’ve got it covered. For more information about managing your brand on social media, contact us today!

Posted By
Lauren Pershke

Lauren is an avid Pinterest user, a Netflix binge-watcher and an Instagram food fanatic. When she's not cheering the Heels on in a sea of Wolfpack red, you can find her exploring the Raleigh area.