The Fresh Egg blog

As part of this year’s Brighton Digital Festival, the future of retail was discussed at an event hosted by Rakuten DC Storm. DC Storm, a company that specialises in data-driven marketing, made a number of exciting predictions based on recent … Read more

Hello and welcome to Fresh Egg’s digital marketing news. In this edition, we talk about Google’s mobile-compatible icons in search results, Bing’s new feature of showing song lyrics within its search results, useful tips from … Read more

On a recent project for Confused.com Fresh Egg was asked to build an SPA (Single Page Application) to provide users with local school and house price information from various web services and data points (the tool is embedded further down … Read more

Measurefest 2014 introduction
On Wednesday 8 th October 2014 at 07:00 I travelled from sunny (lol!) Worthing town to an even sunnier (double lol!) London town, for the digital marketing conference known as Measurefest.
Measurefest is hosted … Read more

Hello and welcome to Fresh Egg’s digital marketing news. In this edition, we talk about Google Panda 4.1, Facebook’s new ad platform, Google+ age restriction options and the new favourite social network, Ello. Check out the bottom of … Read more

Like all good social networks, Ello has started off under a shroud of mystery. Around a week or so ago, a few tech bloggers started to talk of a “new social network” that was coming out of the US. The buzz grew and a few stories started … Read more

Last week, Inbound marketing assistant, Mark Longhurst and I (Susie Cox, Social media strategist) trotted off to the fourth annual Brighton Digital Marketing Festival . Part of the Brighton Digital Festival held throughout September, (we attended … Read more

When attempting conversion rate optimisation (CRO) , how do you know what to optimise? No matter how big or small your website, the list of testing opportunities is almost never ending. Every form field, discount code box, call to action, coloured … Read more

In this fortnight’s digital marketing news, we take a look at Google’s new internal search feature, its patent for bringing TV listings into the algorithm, and Facebook’s new hub for aiding brand marketers.
Google introduces … Read more