Great info. I definitely wasn’t thinking that far ahead starting out on
this. It’s the same IRL. If someone comes into a shoe store, they
are ready to buy. They’re warm. It’s easy. It almost always converts.
But could I sucker in passing foot traffic in a strip mall with some
offer or incentive? Well, yes but you’re looking at what… maybe a
3% conversion IF you’re lucky? People are very in control of their
buying habits most times. If they want it, give them the best deal
available. If they don’t, there is no use in trying to sell that
specific product to them. Sell them something else.