Mobile phone reading is fast-paced, half-present, and usually done while doing something else. Let''s take a look at some of the clearer trends in buyer behavior on mobile. Mobile Browsing Is More Action Oriented. In an interview with Mashable , Andy Ching, director of mobile for Bing, stated that 70% of mobile searches are followed up by a consumer action within an hour.

'When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Call that my Twitter Analytics wish list for Santa. Analytics Social Meda Daily

In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.

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HUBSPOT

FEBRUARY 17, 2013

[Analytics, API] Twitter to Launch New Ad API, and Other Marketing Stories of the Week

This week's marketing round-up will fill you in on what you need to know about upcoming products, and changes to existing social networks around mobile and social advertising. With social networks like Facebook and LinkedIn offering ad APIs of their own, Twitter has decided to jump on the display advertisement bandwagon. To learn more, read the full story at CNET.

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GROW - PRACTICAL MARKETING SOLUTIONS

NOVEMBER 19, 2014

[Analytics, API] Image Recognition technology is a goldmine for marketers

Using sophisticated application programming interfaces (APIs), developers have made it possible for users to take a picture of an object or person, and immediately learn where to buy the object shown, or where to connect with the person photographed. Image recognition eliminates barriers between you and your target market, enabling frictionless mobile commerce and greater engagement.

Now that Timeline for brand pages and Premium Advertising is all rolled out, they've stepped up their game yet again with some brand new -- extremely robust -- analytics that I'm sure they hope will encourage marketers and business owners to spend more (and better targeted) dollars on their ad platform. What if I'm Not Using the Facebook Ads API? Honestly? Page likes. Page post likes.

never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Have some structured data, XML, OPML, RSS, ATOM, or an API and you can create your own widgets that are purely suited to your own business needs. The app looks gorgeous in HTML5 on all my mobile devices via the web. Google Analytics. Google Analytics (Real Time). Push API. Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress Alexa.
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'Are you using Universal Analytics yet? If not, get ready for it - Google will soon be upgrading all legacy Google Analytics accounts to Universal Analytics. If you haven''t heard about Universal Analytics, here''s a quick summary of what you can expect: Track users, not visits. By far the most important conceptual difference between Universal Analytics and Google Analytics is Universal Analytics focus on users, rather than on visits. Well, with Universal Analytics you''ll now be able to track with MORE devices. google analyticsMORE >>

Why are social analytics so important? Since most social media programs are not tied to existing systems in support, marketing, and product innovation, it’s very difficult to collect the disparate data and make sense of it Framework: Social Media Measurement Compass A Framework for Social Analytics View more documents from Susan Etlinger In particular, I’m fond of how the report lays out a measurement strategy based on organizational model and maturity, there are different strategies to deploy depending on the internal structure. Wowza! Wowza! Wowza! Wowza! Wowza!
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Marketers can have all of this call analytics data sent—via plugins, webhooks or API—into proprietary dashboards, marketing automation solutions, or GA. Mobile search will surpass desktop search early next year. More than half of business-related mobile searches result in a phone call. In this blog we’re going to discuss specifically how to display call data inside Google Analytics. This allows them to, at-a-glance, measure traditional web analytics and call analytics in one place. How does this DNI function interface with Google Analytics?
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They agreed that while the high-level technologies are the same–social, mobile and data analytics–the specific ways each will impact CRM has evolved. In this article, I highlight where these experts see software developers continuing to change how social, mobile and data are used with CRM. Last year, the group talked a lot about context services, or technologies that harvest data from social, mobile and other sources to tell companies more relevant information about the customer. Improving APIs Will Monetize Social Media Management.
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