DENVER, March 10 /PRNewswire/ -- Tea-based ingredients are now utilized
in thousands of consumer products worldwide, and Colorado-based Sage
Group(R), a self-described 'tea think-tank' notes that non-beverage
consumer products containing tea-based ingredients now outnumber beverage
tea offerings on a global basis. Tea and "herbal tea" standardized
extracts, essences and other tea derivatives are being formulated into
thousands of consumer products including, skincare preparations, functional
foods, dietary supplements and other products beyond the traditional role
of tea as a common daily beverage.

To assist companies involved with all types of tea-based products, Sage
Group has released Tea Ingredients Annual(TM) 2008. The publication
provides relevant resources for the burgeoning tea ingredients industry
with focused raw materials supply and analytical laboratory resources for
researchers and product formulators.

The diverse and healthy attributes of tea have catapulted products
featuring tea-based ingredients into the consumer product spotlight. "Real
tea and tea-derivatives deliver not only powerful antioxidants, but a
goldmine of antimicrobial, antiviral, nutritive and disease fighting
constituents. Tea also puts forth a positive, non-controversial image that
consumers feel comfortable embracing in any product type from beverages to
skincare and far beyond," notes Sage spokesperson Autumn White. Sage notes
there have been over three thousand science-based studies conducted on tea
in the last decade, many resulted in positive outcomes, and a number have
spawned novel intellectual property including patents and proprietary
formulations.

In addition to listing dozens of hard-to-find sources of specialty tea
ingredients, Tea Ingredients Annual 2008 showcases analytical laboratories
that offer complex analysis of tea, tea products and their myriad
constituents. "The science of utilizing tea within ready-to-drink beverages
and all types of non-beverage products is at a germinal stage of
development. Assuring stability, potency, purity and nutritive properties
of tea when it's included in product formulations requires competent
technical support and reliable raw materials if benefits are to be
realized," according to White.

Products touting tea as an ingredient, yet not actually delivering
quantifiable levels of antioxidants or other tea-based constituents, may be
misleading consumer's specific to assumed expectations regarding health
benefits associated with tea consumption. The use of miniscule or unstable
tea ingredients within consumer products also deprives the global tea
industry of vital sales revenue by leveraging tea's growing popularity, yet
not incorporating scientifically demonstrable levels of authentic tea
constituents within consumer products. "Some product manufacturers simply
add absurdly diluted levels of tea to their products to take advantage of
tea's booming popularity, yet without the nominal expense of including real
tea or its myriad derivatives within a product recipe. The use of quality
tea ingredients and competent analytical resources provide a powerful
competitive edge for product developers," states White.

One market indicator of the increasing science-based approach to tea
products development is a new Executive and Technical seminar series added
to the annual World Tea Expo trade show held in Las Vegas each year (May
2008). "With the exploding popularity and inherent healthiness of tea, an
unprecedented number of new consumer products are being launched with tea
as an ingredient. Our new Executive & Technical Series addresses
science-based approaches to the ideation, formulation, and even regulatory
strategies of proprietary tea product development. Tea Ingredients Annual
2008 is yet another resource answering the evolving technical business
needs of companies entering the tea industry and requiring scientific
support and supply resources for their offerings," stated George Jage,
president of the World Tea Expo.

About Sage Group(R), LLC

Since 1995, Sage Group, LLC has published various guidebooks for the
global specialty tea industry including the Specialty Tea Is "Hot"
Report(R) (http://www.teareport.com). The latest Sage Group publication is
Tea Ingredients Annual 2008(TM). Sage Group information resources are
referenced by hundreds of companies each year for experienced insight on
tea trends, technical data and focused analysis of specialty tea issues.
Sage Group and its publications have been covered within global trade and
consumer media, including Newsweek, The Economist, Nutrition Business
Journal and hundreds of other media. Sage Group is a specialty tea
think-tank that focuses exclusively on the emerging specialty tea industry,
providing information and resources on tea technologies, trends, resources,
product development and relevant news.

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