“We got a lot of complaints when we sold it online,” said the employee from the Shops of Sunset Place location.

West Dade resident Amarys Souto-Marine, 31, said she compares selling the Che tees to selling a shirt with Hitler’s face on it.

“It is a lack of respect to sell these shirts in Miami which has a huge Cuban community. It would be as offensive, for example, to sell Hitler shirts in Miami Beach where there is a huge Hebrew community,” said Souto-Marine.

“Che executed people just for simply not agreeing with his political ideologies. The sad part about it is that he wasn’t Cuban and went to impose another county with his revolutionary ideas,” added Souto-Marine.

“I was going to buy another shirt that said Dynomite, but they just lost my business,” said Garcia. “This country stands for freedom, but Che represented the opposite. My family like thousands of others came here for freedom. I really don’t know how Urban Outfitters can be so ignorant.”

Others outraged in the community have started calling Urban Outfitters to complain and spreading the word by blogging.