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I was in the grocery store the other day when something that caught my eye. My oldest son had found a kid-sized display at Piggly Wiggly where a child could put his face in and “be” the pig. At the bottom, they suggested you take a photo and share it on Facebook. In other words, they created a sharable moment within the everyday confines of a trip to the grocery store. Pretty smart.

What a smart thing to think about when planning an event or even an annual marketing calendar. What can you do to create sharable moments for your customers or guests?