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Landmark said it terminated its agreement with Debec in December 2017. Its clients were notified of the development at that time, the company said.

Landmark managing director Paul Clarke said the franchiser company was told on Wednesday that Debec had gone into liquidation.

"We understand that up to 13 house builds – at various stages of development – may be impacted by this and we have contacted all of them to offer reassurance and support," Clarke said.

"As far back as 2010, we have publicly stated that in the unfortunate event of any issues between a franchisee and its clients, we would have a moral obligation to help resolve that – it's a statement and commitment that we stand by today," he said.

"Our ultimate and immediate goal is to ensure that those impacted are supported to achieve their desired outcome – the completion of a quality Landmark home, with minimal effect on the homeowners."

Clarke said this support included helping customers finish their homes, as well as getting final documentation, and any former clients who have any maintenance concerns under the Masterbuild guarantee," he said

Clarke said the liquidation affected Landmark financially but its priority was to look after affected clients and creditors.

It had now set up a new building company to help current clients finish their homes. A new franchisee would be appointed to the Tauranga region, he said

"We take our business extremely seriously and take a great deal of pride in being able to develop and deliver quality homes for Landmark Homes clients.

"We are saddened and disappointed by this development, but are committed to working with the liquidators, clients, suppliers, tradespeople and Masterbuild Services to achieve the best possible outcomes for everyone involved."

The Bay of Plenty Times put a number of questions to Liquidator Lloyd Hayward, of Meltzer Mason, including where the affected homes were, and the amount owed to creditors, or at least a ballpark figure.

Mr Hayward said: "I'm still gathering information and not in a position to answer questions."

NZ Companies Office records show the first liquidator's report was due March 19.

They also showed Debec was registered on September 17, 2002, and was in liquidation from March 12 this year. The current director was listed as Dean Shannon Haggie, of Tauranga.