Sartorialist Falls into Gap Ads

Don’t skip that 12-page Gap ad insert in your chunky fall magazines, for between Mikael Jansson‘s lush black and white portraits of model Lily Donaldson (sporting a flannel jacket, $148) and actress Catalina Sandino Moreno in a deep v-neck ($44) is one of photographer and blogger Scott Schuman, a.k.a. The Sartorialist, who we bumped into earlier this year at Koi Suwannagate‘s ethereal fall show. Schuman appears deep in thought in a white Gap oxford ($39.50) jazzed up with a patterned ascot and a pair of aviator sunglasses peeking out from his chest pocket. He gave readers of his blog a behind-the-scenes look at the Gap shoot:

A photographer shooting another photographer is never easy. I kept imagining myself throughout the shoot saying “what lens are you using?”, “what settings are you using?”, “why are you lighting that way?”, “does my face make my neck look fat?”. I think when I did finally speak to [Jansson], all I was able to get out was a very Ralph Wiggum-ish “I like to eat paste”—I kinda kept quiet after that.

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