Sunduka’s mobile app creates personalised phone calls

SUNDUKAThe Ringi application increases the visuality of phone calls by enabling the attachment of pictures and messages.

The Ringi mobile application, created by software company Sunduka, makes it possible to personalise phone calls with pictures and messages. The company calls the application the world’s first call-media platform.

The Ringi application was launched at the start of 2012 and enables calls made with mobile phones to be personalised with an image and a message, a Ringi. Ringis are created by selecting an image directly from the phone or from the Ringi online gallery, or by taking a photo with the phone’s camera. A short message can be attached to the picture. The recipient of the call sees the caller’s Ringi before answering the phone. If the call is not answered, the Ringi can later be viewed in the phone’s call log.

A separate version of Ringi is available for companies through which they can personalise their calls with, for example, logos and product information.

Ringi and Finnish fashion house Ivana Helsinki are joining forces as the service is being taken global.

The co-operation involves a set of Ringis designed by Paola Suhonen as well as her short film entitled Miss You My Sailor. The film, to be launched internationally, presents the idea behind the Ringi service using visual means and functions as its marketing video.

— Ringi is a brilliant way of adding a visual aspect to phone calls; creating the mood of the call and communication begin before the actual call itself, Ivana Helsinki’s PirjoSuhonen comments on the partnership.

Ringi has been downloaded in around 80 countries but according to Sunduka the actual marketing of the product is only now starting up. The free application presently works in Android phones. Ringi will be supported by other operating systems later this year. The patent for the service is pending.