Why Generic CRM platform might not be a good fit for Pharma sales teams?

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Why Generic CRM platform might not be a good fit for Pharma sales teams?

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Why Generic CRM platform might not be a good fit for Pharma sales teams?

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Pharma companies make huge investments for the manufacturing of the drugs. Thus, it is obvious that they expect a good ROI (Return on Investment) by increasing their sales. There are many Pharma companies investing in a Pharma CRM software to increase the sales and also maintain good relationship with their clients. The main agenda of making use of these advanced technologies is to gain loyal clients or prescribers.

That being said, your sales reps commonly known as medical reps are the ones who act as a bridge of contact between the pharmaceutical and healthcare professionals. The sales reps promote and sell their company’s products or drugs to the clients. The clients may be doctors, chemists, healthcare centres and hospitals etc.

The sales reps have heavy competition in the market. And just like your sales team there are thousands out there. And more importantly, the world is going digital. Many physicians at present prefer online communication rather than face-to-face conversation. With the increasing workload to the sales reps, the Pharma’s are adopting pharma CRM software to make their tasks efficient and accurate. But, if you are thinking of implementing a Generic CRM software, you could be headed down a costly and difficult path. This is because your Pharma will require various customizations in the pharmaceutical software for its right use. Besides the customizations, Pharma sector is one such sector that requires to focus on long term relationship with its clients. Whereas, the generic CRM cannot be as effective as a customized CRM. The generic CRM captures only 10% of the total client’s information.

Limitations of a generic CRM for sales team

Multi-tenant environment

Multi-tenancy is a better option for Pharmaceuticals which wish to get started with fewer hardware requirements. Here are some limitations of multi-tenant environment –

They may be vulnerabilities if a cyber attack occurs.

Backup and restoration is not possible.

There is less control over the environment, which means the generic CRM provides lesser customizations to the users. Therefore, it reduces the control over the environment.

If any issue occurs with a single tenant, the others will also be affected.

It is true that the multi-tenant environment also comes with various advantages and is also a popular one. Yet the multi-tenant environment has its own limitations.

Capabilities

One size does not fit all

The generic CRM offers “one size fits all”, which might not be beneficial for your Pharma sales team. Every Pharma is different from another and requires specific customizations which suit or fit in the Pharma. But, if you go with a one size fits all software the main pain point for the client can be that the tools tends to struggle with the basic flow of the day to day usage.

Why not Generic CRM?

While choosing a Pharma CRM software for your Pharma make sure that you have the right guidance. There are en number of generic and customised Pharma CRMs available out in the market. But, choosing the right Pharma CRM for your Pharma can be a challenging task. Before investing in a Pharmaceutical software, may it be a Generic or a Customised CRM make sure that the implementation of the Pharmaceutical software can help your sales reps to work efficiently. Your sales reps are the ones who will help you to achieve your goals. Thus, providing them with the best Pharmaceutical software with added features that fits in your business is essential.

You can be benefited with target vs. achievement analysis with graphical representatives.

You can get an automatic calculation of primary and secondary sales.

4. MIS and Reports

The Pharma CRM provides automated MIS and reports for your sales reps. Thus, they need not have to spend hours together to prepare manual reports. Another benefit of these automated reports are – they eliminate manual errors.

The generic CRMs are low cost programs which offer basic functionality and expensive programs; with expanded features which can be customized according to the requirements. These customizations can be costly if you need to address workflow. And these low cost solutions come with minimal customizations.

Ultimately, every Pharma is different from another. It totally depends upon your decision whether to use a generic CRM or a customized Cloud based CRM. The custom built or customized CRM software comes with a system tailored to your requirements. They provide you a competitive advantage as well as work efficiency.

SalesBabu medSFACRM provides a practical solution for the medical representatives to manage their day-to-day work activities efficiently with less time wastage and more productiveness. It also helps managers or administrators to monitor their MRs and assist them when necessary. The pharma CRM comes with personalizations to fit into your business and enhance your business activities and maximise revenue. If you are still not using a Pharma CRM, get your Pharma CRM at SalesBabu medSFA software. You can visit our website https://www.salesbabu.com/and to request for a free demo.