Oracle Retail Insights and Science Suite

Accelerate Retail Performance with Adaptive, Intelligent Applications

The competition in retail is fierce. It’s no longer good enough to have awesome products—customers expect you to know what they want without them explicitly telling you. In fact, if given the option, over 85 percent of all consumers worldwide would opt to have their personal data removed from retailer databases. (The New Topography of Retail, 2018).

So how can retailers effectively identify great customers and compel them to buy? Becoming a data-driven organization that leverages purpose-built retail science applications with embedded AI and machine learning is quickly becoming a basic requirement to compete.