Image Optimization is Important, and You Know It

62% of today's Internet traffic is made up of images. Optimize them with Kraken.io and save both money and time.

Reduce the Weight and Not the Quality

You need to be confident that the quality of the results you are getting have not been compromised for the sake of getting the smallest possible file size. While it is possible to reduce any image to a tiny fraction of its original size, that approach often leads to a serious amount of visual degradation. Kraken.io's optimization pipeline offers tremendous savings, with results that stand up to close inspection, each and every time.

Let us do the Hard Work

All optimization is carried out by our powerful servers, freeing you from having to utilize your own. Our cutting-edge infrastructure has been designed from the ground up with a single purpose in mind - to optimize your images blazingly fast. Focus on your business in the best way you know how, we'll worry about making your images faster and better - every single one of them has potential savings.

Speed up Your Apps and Websites

User experience is all about speed. A faster site will make your users happier. Happier users will buy more of your product and refer you more business. A faster site will get you more traffic and gain you more leads - all of which will contribute to the success of your business. If your site is image-rich, you will need to be extra vigilant in order to keep request sizes down. Kraken.io will help you with that.

Optimize for Mobile and Tablets

With more and more people accessing your content through tablet or mobile devices, reducing your Time to Glass should be one of your top priorities. Dont't waste your user's precious bandwidth with oversized, unoptimized images - they won't stick around. You need to serve them images that are not carrying any extra, unnecessary weight. Using Kraken.io's resizing feature you can even generate optimized image sets for all your target devices.

Don't subject your visitors to long waits when visiting your site - they won't stick around.

Reduce Your Operating Costs

How much do you spend on bandwidth and storage? We can't answer that, but we can say that you are spending more than you need to be. Using Kraken.io you can cut those expenses down to more than half. Your images will occupy about 50% space on average (often less) and your bandwidth savings could be an absolute knockout depending on how many page impressions you get.

Improve Your Search Ranking

Since 2010, Google has weighted a site's loading speed as an important criteria in determining how it ranks in relation to other comparable sites. In other words, faster loading sites are looked upon more favourably than their slower counterparts. Kraken.io can help you improve your search ranking by significantly speeding up your pages' load times. Just check out your Google PageSpeed Insights report before and after you've run your images through our service.

Slash Your CDN Bills by Half or More

Are your CDN bills starting to substantially cut into your profit margins? Use Kraken.io to optimize your image assets and knock those bills down by at least half. Your users won't notice any difference (other than faster loading times and less waiting around for stuff to download) but you'll notice a ​huge​ difference when it comes to your CDN spend over time.

Supercharge Your WordPress

Got WordPress? Install our plugin and get it loading faster right away. Our WordPress plugin allows you to optimize all images uploaded to your business or blog. Existing images can be optimized from within the Media Library. Any newly uploaded images are optimized on-the-fly. Any generated thumbnails are optimized too. Install Kraken Plugin for a quick and simple way give your WordPress blog an SEO bump!

Save money on bandwidth and storage space and accelerate your websites now