Tags

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Tag Management Solutions: What you need to know

Recently Google made waves inside the Tag Management
Solution (TMS) industry by announcing that they were jumping into the game. "Tag
Management" is probably a less popular buzz word than "Big Data"
in the analytics space, but it is rapidly closing the gap.

For those of you who are unaware, Tag Management involves
integrating all of your site tags (surveys, analytics, marketing, A/B testing,
etc.) with a third-party provider, and then using that third party to handle
when, where and how your tags execute. In many ways, TMS becomes a middle man,
benefiting you in a couple of ways: