Fillmore Bakeshop unveils its Cronut knockoffs: Kronuts

It has now been 10 days since Inside Scoop reported on the Bay Area’s Cronut copycat, Posh Bakery’s Cronot. Since then, the citizens of San Francisco have either gone crazy over them and sought them out, or rolled their collective eyes over the pastry fad because Cronuts are so whatever, man. The crazy sudden demand creates buzz, which in turn creates buzz backlash, which in turn creates more buzz. It’s a twisted, twisted cycle.

Since the viral movement started — all based around New York pastry chef’s Dominique Ansel’s trademarked croissant-doughnut hybrid — the knockoffs have proliferated, and Bay Area bakeries are now trying to cash in. The latest: Fillmore Bakeshop.

Fillmore Bakeshop is probably the most boutique local bakery so far to hop on the bandwagon — Posh Bakery is an industrial wholesaler, after all. Last weekend, Fillmore Bakeshop made a few batches of their version, which they’re calling the “kronut” (of course).

But don’t rush to the corner of Fillmore and Bush quite yet. The bakery’s kronuts are only available on Saturdays between 9 a.m. and 10 a.m., first-come, first-serve. $2.75 a pop, limit four. This upcoming weekend’s flavor: Cinnamon and Sugar.

Given the need for a fryer and such, there’s a sensible reason for the limited window, we suppose, but by only offering them for one hour a week, it almost feels like the bakeries are teasing customers to see how far/how long they’ll go for the craze; and given that New Yorkers are sleeping in line, it seems like there’s somehow more room for ridiculousness here. As flies to wanton boys are Cronut-seekers to Cronut-makers.