US and UK Xbox LIVE Members Can Now Earn Real-World Benefits for Online Play

NEW YORK, November 1, 2012 --

American Express today takes its unique Card Sync technology to the premier
online entertainment service from Microsoft – Xbox LIVE – and to the highly
anticipated game “Halo 4”. The move connects interactive entertainment with
offline benefits and enables American Express®’ US and UK Cardmembers to unlock
content, offers and experiences by syncing their eligible Cards with Xbox LIVE
at www.amexbox.com in the US or
www.amexbox.co.uk in the UK.

Cardmembers can access the American Express presence on the Xbox 360® dashboard
and, once synced, load couponless offers directly to their American Express
Cards from US merchants like AMC Theatres® and PacSun®; and UK merchants like
Carphone Warehouse, Cineworld Cinemas, Dixons Travel and TOPMAN. Then, when
Cardmembers use their synced Card for qualifying purchases at those merchants,
the savings are delivered via an American Express statement credit. In addition,
Cardmembers who sync their eligible Card with Xbox LIVE can load an American
Express statement credit for $10 in the US or £10 in the UK.

American Express is also leveraging its unique Card Sync technology to connect
in-game behavior with real-world value. Cardmembers who sync their Cards with
Xbox LIVE and play the upcoming “Halo 4” will be able to unlock special offers
and experiences by reaching specified in-game achievements. These include: a
special offer at Best Buy® for US Cardmembers and Currys PC World in the UK;
statement credits worth $25 or £25; plus the opportunity to win a coveted trip
to E3 2013, the leading computer and video game event in the world.

"In driving innovation, we start with the most relevant platforms for our
Cardmembers and work to develop powerful user experiences that can be created by
our technology and closed-loop business model in a way that's unique and
unparalleled," says Leslie Berland, Senior Vice President of Digital
Partnerships and Development for American Express. "And Xbox is the perfect
partner to do just that - bringing a new level of value and engagement for
Cardmembers that is meaningful to our merchant partners and a significant
development in interactive entertainment."

Today’s development marks the first time American Express will connect merchants
and Cardmembers via its Sync platform in the interactive entertainment and
gaming space. This innovation is facilitated by American Express' Card Sync
platform and Smart Offer APIs, which rely on the company’s closed loop network
to enable seamless and sophisticated digital experiences for both Cardmembers
and merchants. “The development provides merchants a platform for reaching a
highly engaged and savvy audience with relevant offers and experiences,” added
Berland.

"With movies, TV, music and games, Xbox is the entertainment hub for more than
40 million active consumers," said Ross Honey, General Manager of Xbox LIVE
Entertainment and Advertising. "And now with the integration of American
Express' Card Sync technology into our platform, we are able to introduce an
entirely new layer of value for our members."

Sync.Unlock.Score
Cardmembers can sync their Card to their Xbox LIVE Gamertag on their Xbox 360
console by taking the following steps: