Latest Car News in India

Wednesday, December 14, 2011

New Honda City launched at Rs 6.99 lakh

Honda Cars India has introduced a new avatar of its flagship sedan Honda City in India today. The sedan has got enough up-gradation inside and out. However, the company has opted to have the same engine and technology in its new offering. The new Honda City price starts from Rs 6.99 lakh (for corporate edition) and the fully featured version price is Rs 10.22 lakh. The major changes in the new creation includes cruise control, 2 additional body colors, 10 spoke alloy wheels, 165mm of ground clearance and new chrome grille.

The New Honda City juxtaposes Honda’s superior design and enhanced premium styling. On the exterior, the new chrome front grille, restyled front and rearbumper and all new taillights accentuate the looks of the car. The newly designed and attractive 10 spoke Alloy Wheels (in select grades) add to its sporty look.

The interiors of the New City incorporate an elegant and attractive design. The plush Beige interiors with high quality seat fabric and improved modern Centre Control Panel with stylish Chrome fittings gives the car an upmarket feel. The New Citysports a soft lit Blue Meter Graphic which lends even more premiumness to the car.

The complete range of the City has been expanded to give more options to the customers and will now be available in 5 variants –Corporate, E,S, V MT/AT and V (Sunroof) MT/AT. The newly introduced V(Sunroof) grade of the New City now comes with a sunroof which has been introduced in this segment for the first time and adds to the premiumness of the car even more. The introduction of new features like Cruise Control System and Turn indicators on ORVM in New City 1.5V and V(Sunroof) complement the look of the car and make it plush with a luxurious feel.

The City 1.5E will now be offered with Beige interiors and addition of Integrated Advanced Audio System while City 1.5S will have added value in form of Alloy Wheels. The Corporate grade of the City comes with all new Black interiors and will appeal to customers who are looking for affordability in a premium sedan.

The company has also added new colors in the line-up of the new City apart from existing offering. It will now be offered in Carnelian Red Pearl and Sparkling Brown Metallic which have been first time introduced in the Honda line-up. The existing colour range includes - Taffeta White, Alabaster Silver Metallic, Bold Beige Metallic and Urban Titanium Metallic.

Speaking on the occasion Mr. Seki Inaba, Director Marketing, Honda Siel Cars India Ltd. said, “Honda City is one of the most successful car brands in the country and certainly the most desirable sedan in its category. Honda City has 11thtimeachieved No.1 Rank in JD Power Initial Quality Survey in the mid size segment which is a record in itself. It is our constant endeavor to study customers' emerging demand and introduce features that enhances the overall ownership experience. I am confident that the new range will appeal to our customers even more and will be the most admired offering in its category.

The Honda City comes equipped with a 1.5L, 4 cylinder new generation i-VTEC engine that delivers a good balance of 118PS power along with excellent fuel economy of 16.8 km/l (Test results as per Rule 115 of CMVR). In line with the Honda’s policy of reducing impact on the environment the engine is E10 compliant and has Euro IV emission levels.

The Safety of passengers and pedestrians is a first priority for Honda. Honda City is fully loaded with various active and passive safety features as standard including ABS (Anti-Lock Braking System) with Brake Assist (BA), Dual SRS airbags, pre-tensioner seat belts and G-CON (G-Force Control Technology) body with a high integrity survival zone. The front body structure of the Honda City ensures advanced pedestrian safety features.

The 3rd Generation Honda City has been the winner of numerous Auto Awards including the most prestigious ‘Indian Car of the Year 2009’ (ICOTY) Award. Its instant success is testified by the fact that it has sold nearly 1.36 lakh units since its launch in September 2008 and cumulatively 3.76 lakhs units since its first launch in India in 1998.

Bookings for the New Honda City will start immediately at all Honda dealers nationwide however deliveries will begin from January 2012.