Your stereotype doesn't describe any UVa alumni I know

UVa alumni have grown apathetic about football b/c we have been mediocre at best, and typically bad, for about a decade or so. There are very, very, very few alumni who prefer to be better at swimming, soccer, squash, etc. than football, but you take what you can get. UVa alumni are a goal and success-oriented bunch (for better or worse) so they like success - it's not that they prefer to be better at crew or whatever, it's that they are proud of the successes, so emphasize those.

UVa fans are not like SEC fans (I'm thinking esp. of So Car fans) - we're not going to show up if we are mediocre / bad for a couple seasons in a row. That's partly demographic (e.g., location of alumni base, size of alumni base) and partly cultural/attidunal (by and large, our fanbase didn't "grow up with this" - folks showed up when we were and it was fun; if we're no good there are better ways to kill 4 hours on a fall Saturday -- and many more if you're attending in person).

I think there is some pent up demand amongst alumni in my age bracket and older (I was 99), and I'm sure younger alumni would catch on quick, just as my generation of alumni did when we got good at hoops, even though we were terrible while students.

One wildcard in all this (meaning - I don't know how big of a factor it is), I think that the CTE issue might be a marginal issue for some marginal fans, and I think it is going to be a bigger factor at certain places more than at other places. Maybe I'm wrong.

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