It won’t change the world, but I’m gobsmacked at how if you plug into networks and listen they’ll crackle with electricity and they’ll tell you things. I’m a bit excited at how its playing out.

Just recently I spent a really inspiring hour or so at Shropshire Council with Nigel Bishop, Jon King and others. Part of what they are doing is looking at how to embed social media in every corner of the council and at every step of the way. Not just as the end stuck on as a megaphone to tell people. Jon writes about it here. In short, they’re after better listening as well as communicating. That’s quietly brilliant.

So, what can local government really get out of what’s built at social media surgeries?