Inside this year’s chicest design fair, France's Design Parade

Hyères, on France’s Côte d’Azur, is home to museum Villa Noailles, which each summer hosts the Design Parade, a juried show celebrating emerging talents that is now unfolding through September.

"Haunted House" room designed by Vincent Darré

Exhibitor Inga Sempé’s Tutti Frutti installation

The villa, created by architect Robert Mallet-Stevens, was originally built for art patrons Charles and Marie-Laure de Noailles. Now it’s home to the Design Parade show, running through September 24 and curated this year by designer Inga Sempé and decorator Vincent Darré.

Last year, a second Design Parade, focused on interior architecture and design, launched in the nearby town Toulon. It returns this year, and also runs through September 24.

Design Parade is hosting its yearly competition, designed to honor the top 10 competing designers (among them this year are Lisa Ertel, Arthur Hoffner, and Léa Bardin, Pauline Capdo and Luis Bellenger) with the Grand Prix Design Parade Hyères award.