If you see a message posted in response to one of your messages on Facebook from an account called “Facebook recovery,” don't click it. It's just the latest Facebook scam… this one ends up asking for your credit card details.

At its core, social media is about being social. It is about back-and-forth interaction. It is about engagement. Businesses that have successful social strategies understand this. They also understand their customers have certain expectations. They expect to interact with the brands they like. They expect to engage with the brand when they have a question or require customer service. They expect their favorite brands to be sharing great content. So, who’s making all this happen? The Social Media Manager, of course.