AMR Research

A Los Angeles start-up says it has developed a way to dramatically expand the range of a popular wireless tracking technology, opening up many new applications for low-cost identification tags.

Closely held Mojix Inc. says its enhancements to a technology known as RFID — for radio frequency identification — sharply reduce the cost of setting up wireless networks that can cover entire warehouses, stores, distribution centers and yards where heavy equipment is stored.

Such networks can be used to quickly locate goods and track their movements without having to be close to a scanning device. Networks with similar capabilities today typically require sophisticated RFID tags that cost anywhere from around $4 to more than $1,000 each, said John Fontanella, an analyst at AMR Research. Mojix says its hardware uses simpler tags that cost as little as 10 cents each.