Get your friends and loved ones to watch it. Get your co-workers, your neighbours and your kids to watch it.

The commercial, while graphic, gives an excellent view of the consequences of drinking and driving and of the grief felt by those left behind.

Don’t be offended by the images; Instead be thankful such a commercial exists so we can learn and benefit from it. By watching it, you may save someone’s life.

Sure, every year it’s the same message: Don’t drink and drive. Don’t drive drunk. Don’t get behind the wheel after a few drinks.

And the extreme social overload of this message seems to have caused it to lose much of its importance. Everyone already knows they should not engage in this sort of behaviour, so why should people pay attention, particularly when our Canadian broadcasting laws are too strict when it comes to really important messages?

Regardless, it all comes down to one issue: Don’t drink and drive.

There are multiple services available to ensure you make it home safely after a night out: Have a designated driver or hire one, take a taxi, hire a limo, or use a volunteer service like "Operation Red Nose," where volunteers drive you and your vehicle home (usually payable by donation).

If you think you are "okay" or that you are only a "little over the limit" next time you have had a few drinks and are considering getting behind the wheel, remember how you felt when you watched that video. Then, take a cab.