Planning began in June 2012 after local furs realized the Grand Sierra was an ideal location to host a furry convention, because of:

A large number of rooms at a low room rate

A broad spectrum of entertainment provided by the hotel

A broad spectrum of on-site restaurants

Close proximity to supply shopping

Reno's position near the center of the western region of the US, reducing travel costs.

The convention itself was organized around a large central space that housed most con functions; this main space was connected to rooms that housed the remaining functions. The intent was to create a busy space that always had something interesting going on, a space that encouraged social interaction, and a space that provided entertainment for the attendees for the duration of the con.

Contents

Most of the convention functions were held in one 44,000 square foot space, housing the stage, social space for attendees, tabletop gaming, a photoshoot, a dealers den and art show, and activities designed by the convention to encourage social interaction and artistic expression.
Events included:

Educational panels on varied topics; some panels were on the main stage for maximum exposure and participation

A live podcast from Fur Media, streamed from the convention's main stage, honoring furs serving in the military