Loose Diamonds

Buying loose diamonds online has never been easier with our exclusive Diamond Display Technology™. This unique display technology lets you examine any diamond on JamesAllen.com in 360° HD – it’s an experience you won’t find anywhere else. Whether you are looking for an IGI, AGS or a GIA certified diamond, you no longer have to rely on a grading certificate alone. Now you can see the exact beauty, shape, cut, color, clarity and sparkle of a diamond from the comfort of home.

Whether you prefer a princess-cut or a round diamond, you can see it even better than a jeweler can. With more than $300,000,000 worth of diamonds at your fingertips, you are sure to find the right diamond at the right diamond price. James Allen makes it easier than ever to find the right diamond.

True Hearts Diamonds

James Allen True HeartsTM is our premier collection of ideal cut hearts and arrows diamonds. Less than 1% of the diamonds in the world have the perfect internal symmetry necessary to achieve the Hearts & Arrows distinction. Use our diamond display technology to examine these ideal cut diamonds from every angle.