What makes start-ups such an intriguing, as well as a vehemently popular phenomenon, is the potential. And for all the success they offer and the transformative potential they bring with them, the truth is that it’s not all fun and games. Success in this arena doesn’t come quite as quickly — it demands a lot of careful strategizing and extensive evaluation of a world of different factors before they even see a modicum of success. It is especially true for those start-ups whose foundation rests on mobile apps. To ensure the successful execution of their ideas, they must first choose a medium that will bring it to life. But this choice can be quite tricky, given that both Android and iOS are equally sought-after among end-users.

However, there is a stronger case to be made for Android apps. Why? Let’s start with the fact that Android is the de facto leader in the OS market. But that doesn’t mean the competition is any less, which, in turn, means that one needs a mighty powerful way to attract more customers, keep them engaged, also foster loyalty, and more. And experts across the globe agree that Android app development is just the way to do that and so much more. Because with it, one not only gains access to a much bigger audience base, but also receives benefits such as reduced development costs, quicker time to market, and more. For your interest, we have listed the leading benefits of Android app development for startups and why it is the right choice for them.

1. Reduce time to market: As mentioned above, the market is brimming with cut-throat competition. It means timing is everything. And since Android is an open-source platform, companies can build apps much more quickly. Add to that the fact that the app approval time with this OS is much less as compared to that for other OS. The time taken to bring the app to market is reduced substantially with Android.

2. Enhanced ROI: Another benefit of Android being open-source is that it becomes stunningly easy to develop economic apps. And let’s not forget that using the OS’ SDK doesn’t involve any cost either!

3. Improved engagement and experience: One of Android’s foremost advantages is just how conducive it is for personalization. And this ability to achieve high-level customization then helps build apps that help keep customers highly engaged. And thanks to myriad other features and functionalities Android enables, the apps deliver a consistently engaging overall experience.

Android currently has an 87 per cent share in the global smartphone market. Quite frankly, that alone is reason enough for why one should opt for Android app development for their start-up venture. But still, combine that with the many strengths of this OS, including accelerated development timeframe, substantially better reach, ability to deliver outstanding ROI and more and you will be able to see why experts recommend that startups opt for custom Android application development services over anything else.

A professional and security-oriented programmer having more than 6 years of experience in designing, implementing, testing and supporting mobile apps developed. Being techno geek, I love to read & share about the latest updates in technology including but not limited to IoTs, AI, application development, etc. In my free time, I like to play football, watch movies and explore new places.
I have been learning mobile app development since 2012. With having a good understanding of programming languages, I develop native as well as web apps for both iOS & Android using latest tools & technologies. I am also having experience in both front-end & back-end development.