Team Lotus: Caterham and GE branding revealed

During the Silverstone Grand Prix we will see
new branding on the Team Lotus cars. Tony
Fernandes revealed that his team will have two
new logo's on the cars, i.e. GE and Caterham. GE
became a Team Lotus sponsor last month and as we
all know Caterham was bought in April. After the
purchase of Caterham we did already see the
rebranding of the Caterham Team AirAsia GP2
team.

"This is a monumental occasion for Caterham Cars.
We are a niche low-volume sportscar manufacturer
and yet we are now a key partner for a Formula
One team with an extremely bright future. The
purchase of Caterham signalled an exciting new
era for the company in terms of the continued
development of the legendary Seven,” Caterham
Cars MD Ansar Ali said.

“But in terms of global visibility for the
Caterham brand, you don’t get much better than
Formula One. Caterham has a long and
distinguished history in grassroots motorsport
but this puts the firm in front of a truly
global audience to sit alongside major car
brands including Ferrari, McLaren and Mercedes
Benz,” Ali added.