Willie Nelson and adorable dogs -- what's not to love? The country icon has lent his famous song "Always on My Mind" to the fast-food chain Burger King for a TV ad for the "Dogpper," a new product geared toward man's best friend.

Burger King's new commercial features plenty of cute pups looking longingly at their humans, who are eating Whoppers as Nelson sings, "Maybe I didn't love you / Quite as often as I could have / Maybe I didn't treat you / Quite as good as I should have ..." It's adorable, naturally, and rather funny -- and, yes, the "Dogpper" is a real thing.

According to Delish, the "Dogpper," a beef-flavored bone that will allow dog to get safely in on the Whopper action. The pet-friendly treat is available while supplies last when ordering Burger King via the DoorDash app.

Nelson's "Always on My Mind" was originally released in 1982, as the title track of his 27th studio album. The song was written by Johnny Christopher, Mark James and Wayne Carson, and had been recorded by Elvis Presley, Brenda Lee and more before Nelson took it to No. 1 on the country charts and No. 5 on the Billboard Hot 100. "Always on My Mind" was the biggest country song of the year in 2018 and won three Grammy Awards, as well as three CMA Awards.