100% Pure Fruit Pigmented Mascara Customer Reviews

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.

My favorite!

I have tried every kind of natural, non-toxic mascara out there and this is hands-down my favorite. It stays put, it doesn't dry out, and it SMELLS LIKE BLACKBERRIES for crying out loud. It really is great. I am a big fan of this brand.

5

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My favorite natural mascara

I have purchased 3 of these mascaras so far! My eyes are really sensitive to any eye makeup, and this mascara does not irritate my eyes at all. I love how it smells fruity, is super-lengthening, non-flaking, long-lasting, and if you coat a few times it really volumizes well too. I will caution that it dries pretty quickly, so if you are wanting add volume...continue coating lashes on right side of face before moving to other lashes on left (or vice versa). I am still excited that I found a super-natural mascara that is high-end quality!

5

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