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Jerry Hardcastle

Russian consumer preferences, road and weather conditions, as well as rising standards of living are all factoring into Nissan's country-specific design and engineering of vehicles for the country. Global Chief Marketability Engineer Jerry Hardcastle detailed at the Moscow International Automobile Salon how Nissan is designing, making and selling vehicles for the growing market, looking at the new Nissan Almera, Juke NISMO, and the X-TRAIL.