Patrick Bousquet-Chavanne, executive director for marketing and business development at the retailer, said: "We wanted this campaign to signal a new and confident tone of voice to introduce Autumn.

"Annie was the perfect choice to shoot a campaign of this magnitude.

"Her unmistakable, signature style, with its truly dramatic aesthetic was exactly what we needed to communicate the essence of the campaign and of the new M&S.

"Annie's photography has become synonymous with defining key moments in the history of brands over the years and, as such, we feel that this campaign is the ideal way to illustrate M&S' move into a new era."

There was no place in the line-up for model Twiggy, who has starred in M&S adverts for the past several years.