For now, it’s just a crazy, questionable idea set for launch on January 29th, 2011 at the Northlands Expo Center in Edmonton, Alberta. There will be outdoor DJs, carnival rides powered by environmentally friendly bio-diesel and a long list of musical acts led by Chromeo, Broken Social Scene and Stars.

Gaiman, the former agent of the Grateful Dead, has managed Jefferson Starship for 20 years. Last year the group was part of “Heroes of Woodstock,” which played at the Edmonton Chamber of Commerce last February. That’s when Gaiman met Chamber CEO Martin Salloum, who has long wanted to turn Edmonton into a winter-destination city. It proved to be a fortuitous meeting, and the two soon became friends.