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Heineken China & the Formula 1 Shanghai

As of the beginning of 2017 HEINEKEN is the sponsor of the championship in Formula 1®.

As HEINEKEN states: "Formula 1 ® isn't just tires, tracks and tarmac. It's more than a race, and with something epic around every corner, blink, and you might miss the good stuff".

HEINEKEN is the title sponsor of the F1® in China. The Benelux Community was well represented during the Shanghai Formula 1 ® race on April 15th, 2018. Besides closely following the race from the stands, they also supported Max Verstappen & Stoffel Vandoorne in their race to the finish.

In honor of this fantastic event, BenCham offers the Benelux Community an exclusive occasion to hear from Jacco van der Linden, Managing Director of HEINEKEN China, what it is like to be the title sponsor of the biggest racing event in the world and why there's so much more to HEINEKEN and the F1® than meets the eye.

Jacco has been with HEINEKEN for 19 years in various international management positions within general management, marketing and sales at HEINEKEN China, HEINEKEN UK, Nigerian Breweries Plc., HEINEKEN International, HEINEKEN Ireland, and the HEINEKEN Export Group.