Teaching

In the past few years, I was module leader for MS7306 Advertising Research Methods and I also contributed to the postgraduate modules MS7307 Promotional Cultures and MS7030 Critical Approaches to Consumer Culture.

Research

My primary research interest is Chinese advertising: it stems from my background in Chinese Studies, my PhD on Chinese TV public service announcements (Ca' Foscari University of Venice), and more than five years of research in China (People’s University and Communication University of China, Beijing).

I am interested in investigating different spheres of China's media, communication and popular/promotional culture (commercial and public service advertising, branding, etc) with a specific focus on issues of representation (of the Self and the Other), and in relation to the dynamics of national identity and soft power.

More generally, I am interested in

media and popular culture (issues of representation, media memory, nostalgia)

international promotional cultures (advertising and country branding), with a specific geographical interest on East Asia (China, South Korea, Japan) and sub-saharan Africa (Nigeria and Ghana).

Advertising,in all its forms (commercial, public service, political), with a specific focus on: international advertising; ideology and representation in advertising

Branding: TOP brands in a local/global perspective; Local identity through logos, brands and marketing strategies; Country branding and national brands as tools of soft power; National image through brands