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FLAGSTAFF, Ariz. – Urban Outfitters’ band of Navajo-branded accouterment and accessories has set off a firestorm online and aural the Navajo Nation government, with allegations of brand violations and criticism of the articles — decidedly underwear and a liquor alembic — that abounding affiliated associates accede disrespectful.

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Native American-inspired prints accept apparent up on runways for years, and it’s accepted for designers to borrow from added cultures.

But the Navajo government’s affair with Urban Outfitters is the accouterment chain’s use of the name “Navajo” on its articles and in marketing. The affiliation holds at atomic 10 trademarks on the name that awning clothing, footwear, online retail sales, domiciliary articles and textiles.

The tribe’s Department of Justice beatific Urban Outfitters CEO Glen Senk a cease-and-desist letter in June, ambitious that the aggregation cull the Navajo name from its products. The affiliation has accustomed no acknowledgment but says it charcoal “cautiously optimistic” it can actuate Urban Outfitters to accept addition name and trademark.

“When articles that accept actually no affiliation to the Navajo Nation, its entities, its people, and their articles are marketed and retailed beneath the guise that they are Navajo in origin, the Navajo Nation does not attention this as amiable or trivial,” said Brian Lewis, an advocate for the tribe. “It takes adapted activity to advance acumen and accuracy of accurate name affiliation in the bazaar and society.”

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Urban Outfitters, which has food beyond the country and overseas, said it has not heard from the Navajo Nation and has no affairs to adapt its products.

“Like abounding added appearance brands, we adapt trends and will abide to do so for years to come,” aggregation agent Ed Looram said. “The Native American-inspired trend and accurately the appellation `Navajo’ accept been cycling through fashion, accomplished art and architecture for the aftermost few years.”

While the Navajo Nation has not threatened acknowledged action, law assistant Bill Hennessey thinks it has a able case. He said the affiliation could altercate the articles account abashing amid barter about who bogus them.

Hennessey credibility accurately to a brand administering bolt that was registered to a Navajo Nation activity in 2008.

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“If you’re activity to advance ascendancy over your mark, the added bound you accompany an activity adjoin the infringer, the added acceptable the federal cloister is activity to admission an admonition adjustment prohibiting Urban Outfitters from continuing to use the chat `Navajo,”‘ said Hennessey, who teaches at the University of New Hampshire’s Franklin Pierce Center for Intellectual Property.

Urban Outfitters labels added than 20 articles on its website with the chat “Navajo,” including jackets, earrings, scarves and sneakers. But the two items that accept sparked possibly the best altercation online are the “Navajo Hipster Panty,” and the “Navajo Print Fabric Wrapped Flask.” Both accept geometric designs accepted in Navajo arts and crafts.

Dwayne Clauschee, a artist from the Navajo boondocks of Chinle in Arizona, said Urban Outfitters and added accouterment companies are aggravating to banknote in on a trend he believes has been done added respectfully and alluringly in higher-end fashion.

A “Navajo” alembic is “extremely insensitive” because the continued history of booze corruption amid Native tribes, abounding of which ban the auction and burning of booze on their reservations, he said. The Navajo Nation is amid them. And branding underwear as “Navajo” goes adjoin the tribe’s airy behavior of bashfulness and abstention of indecency, Clauschee said.

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Jessica Metcalfe, a Turtle Mountain Chippewa from North Dakota who writes a Native American appearance blog, tells Urban Outfitters to beating it off. “Don’t affirmation Navajo, unless it’s Navajo, and you ain’t Navajo.”

Sasha Houston Brown of the Santee Sioux Nation acquaint a letter online to the aggregation adage it “has taken Indigenous activity means and aesthetic expressions and trivialized and sexualized them for the account of accumulated profit.”

Urban Outfitters isn’t abandoned in its Navajo-branding.

Fermin Navar and his business partner, Phil Brader, active a 75-year licensing acceding with the Navajo Nation in 2007 that allows them to advertise bark affliction articles and accouterment beneath the Navajo name in barter for a allotment of the profits. Navar said they’ve appear up with a account of about two dozen companies they accept are actionable the trademark.

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The name appealed to Navar because the affiliation is acclaimed for its huge catch that spans 27,000 aboveboard afar in Arizona, Mexico and Utah; its associates that ranks amid the top two for American Indian tribes; and its cultural behavior that tie adorableness to harmony. Navajos additionally are accepted added broadly for application their accent to advance a cipher that ashamed the Japanese and helped win World War II.

“The architecture doesn’t matter; it’s the use of the name Navajo,” said Navar of Austin, Texas. “They can say it looks like this, but if it has the name Navajo — it’s actuality branded and awash as Navajo — it’s a violation.”

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