Cash is arguably the most important factor in business success. D&B reports 90% of all small business failures are due to poor cash flow—more money gets paid out than collected. It is the non-financial manager who really makes a difference in the day-to-day cash activities. Discover how to maximize cash flow, learn the importance of cash and find out your role in cash flow success.

One month course, Jodie Trana, instructor

Agenda

Unit 1
Cash Flow Strategies

Why cash is so important in business

What are the cash-critical stages in business

What internal sources of cash are possible

What potential external sources of cash there are

Unit 2

Reporting and Evaluating Cash Flow

Review of the Cash Flow Statement

Review of Projected Cash Flow Report

What the Cash Cycle communicates

What improvements can be made to shorten the cash cycle

Calculating cash cycle

Unit 3

Projecting Cash Needs

How much cash the business needs

When cash injections are needed

Which cash needs will internal sources be able to cover

Which cash needs must be met through external sources

Making comparisons with other businesses in the same industry

Unit 4

Funding Requests

What debt sources of cash are possible

What are the potential equity sources of cash

What requirements different funding sources have

Making a pitch to investors

Approaching potential lenders for financing

About online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It’s easy. It’s fun.

How the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

Participate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

What you will do

For each Unit, you will:

Read the print readings (about 20 pages a week)

Have the option of accessing the online readings

Listen to the audio presentation for the Unit and view the slides

Have the option of taking a self-quiz to see how much you have learned

Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Discussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Next offering(s):

Accounting and Finance for Non Financial Managers
February 5 -
March 2, 2018

Jodie Trana has had a career in business consulting and financial management. She then started a consulting and training organization offering educational consulting services to organizations such as the Kauffman Foundation, the largest foundation devoted to entrepreneurship. Jodie contributed the financial chapters for Kauffman’s textbooks and managed the curriculum design and facilitation process for their entrepreneurship educational programs. Her content specialties include accounting, financial analysis, business planning, cash flow analysis, and funding request analysis. Her background includes business and financial management in consulting, construction, non-profit, healthcare, and retail industries.

Course Objectives

To clearly communicate the importance of cash in business.

To identify a business’s cash-critical stage.

To provide a review of possible internal and external sources of cash.

To show participants how to read a cash flow statement and cash flow report

To provide participants with the knowledge to use the cash cycle to identify potential improvements.

To provide information so participants can estimate the amount of cash needed and appropriate timing for three years.

To provide the knowledge needed to approach potential funding sources.

Course Outcomes

At the end of this course, you will:

Understand your company’s cash activities and your own role in improving cash flow.

Be able to reveal cash needs based on a three year estimate of cash sources and uses.

Know how to consider cash management ideas to improve cash flow through improved business activities.

Be able to consider potential external cash sources and ways to approach them for funding.