Knowledge Base Articles

What's the use of having a great product, price, advertising
campaign, and other elements of a marketing mix that work wonders for a
marketer but that lacks good packaging and aesthetic appeal? Packaging
is as important an element of the promotional mix as pricing, features,
etc.
Packaging in itself consists of various factors that can help
a marketer sell the product. In fact, many marketers understand the
importance of packaging as it directly influences interest in the mind
of a buyer and induces him or her to try out the product outside his or
her normal buying pattern.
The packaging of a product can work
wonders for the business by promoting the product through word of mouth,
visual display of product, shelf promotion, etc.
Proper planning
of packaging gives the product an aesthetic appeal, use of colors makes
it attractive and shape may give it a curiosity factor. Safety and
security of the product are concerns as well.

Wholesale chocolates make advertising much easier for any
company. They are an inexpensive marketing medium and can be an
excellent step forward, for building up your reputation and carrying
your company's message across. These chocolates also provide an easy and
less time consuming way of advertising. They will allow the visibility
of the product, by displaying the brand name or logo. You will be able
to keep a friendly relationship with your customers, most of the times
and implement ideas into practice and get inspired to do better in
future.
1. Wholesale chocolates include dark chocolates, each
composed of a cocoa from different parts of the world. They come in
presentation box, which can be personalised with multi-coloured logos,
and unique graphics. This will make them look really impressive and grab
maximum attention from the wider audience. Your logo will also allow
the customers to become familiar with your product.
2. Some of

Although you might have an advertisement budget, you could
exhaust it quickly when it comes to promotional gifts that you give to
thousands of people. What you need is inexpensive items on which you can
print your company or organization logo, so that people would remember
you whenever they use those products. Here are a few items that can be
used as ideal promotional gifts.
Mug Mats
Mug mats are
extremely good items for promotions. They are universally used by
everyone at home and in the office. Logos and company names can be
easily printed on them in large numbers at a very low cost. It is also
possible to get the mats customized with your company logo or message
when you order in large numbers.
Wholesale Umbrellas
Umbrellas
are also ideal items for promotion for one particular reason - they
have a large canvas area for promoting your message. The entire canopy
of the umbrella can be used for advertising your logo o

Many organizations and businesses use advertising promotional
products and printed promotional items to advertise their brands and
services. This is a great approach as there are a number of advantages
to promotional products. When companies consider promotional products to
be used for their businesses, the main idea is to promote their brands
in an easy, simple and cost-effective way. When promotional items and
corporate gifts are given to their target audience, there is a better
chance that these products will remain in front of them for long period
of time and probably pass through many pairs of hands during their life
time. As a result, your company name will remain in front of them and
more people will aware of your brand.
When companies decide to use
promotional products to advertise their brands, some of the key
advantages that are in their mind include cost effectiveness, control,
connection, simplicity and the ease with which this camp

China is the world's biggest manufacturer of Christmas products.
China exports nearly 2 billion US dollars worth of Christmas products
per year with more than half going to the United States. Most of it
comes from Shenzhen in South China's Guangdong province. There are over
3,000 factories in Shenzhen producing artificial Christmas trees.
Christmas lights, ornaments and Christmas wreaths are also made here.
These items are all made from plastic and metals.
Shenzhen is on
the coast about an hours drive from Hong Kong. Before 1985 most of these
products were mass produced in Taiwan and Hong Kong where the labor was
cheap and ports were easily accessible. Taiwan and Hong Kong were not
under the strict communist rule of China. By 1985 Taiwan and Hong Kong
had developed into huge exporters and their local labor costs had
increased. They started looking for a place nearby to ship materials to
for assembly by cheaper workers. At the same time China wa