Influences on the marketing mix

NEW DELHI: IT shares were trading on a mixed note in Friday's session. Shares of Wipro (up 4.89 per cent) , MPhasis (up 3.96 per cent) , Just Dial (up 2.43 per cent) , Mindtree (up 1.72 per cent) , HCL Technologies (up 1.09 per cent) and Info Edge (India) (up 0.41 per cent) were among the top gainers. While Infosys (down 2.78 per cent) , NIIT Technologies (down 0.88 per cent) , Tata Consultancy (down 0.87 per cent) and Tech Mahindra (down 0.18 per cent) were the top losers in the index. The Nifty IT index was trading 0.23 per cent down at 13995.65 around 12:21PM. Benchmark NSE Nifty50 index was down 10.70 points at 9479.4, while the BSE Sensex was down 120.51 points at 32080.08. Among the 50 stocks in the Nifty index, 33 were trading in the green, while 17 were in the red. Shares of Vodafone Idea, IDFC First Bank Ltd., Federal Bank, Tata Motors, BHEL, GMR Infra, SBI, Axis Bank, ICICI Bank and Zee Ent. were among the most traded shares on the NSE. … [Read more...] about Share market update: IT shares mixed; Wipro jumps 5%

NEW DELHI: Bank shares were trading on a mixed note in Friday's session. Shares of IDFC BANK (up 8.64 per cent) , Federal Bank (up 2.92 per cent) , IndusInd Bank (up 1.24 per cent) , RBLBANK (up 0.69 per cent) and State Bank of India (up 0.28 per cent) were among the top gainers. While Bandhan Bank (down 3.28 per cent) , Axis Bank (down 2.44 per cent) , HDFC Bank (down 1.2 per cent) , Kotak Mahindra Bank (down 1.14 per cent) , Bank of Baroda (down 1.04 per cent) and ICICI Bank (down 0.58 per cent) were the top losers in the index. The Nifty Bank index was trading 0.78 per cent down at 19020.45 around 11:50AM. Benchmark NSE Nifty50 index was down 10.50 points at 9479.6, while the BSE Sensex was down 111.69 points at 32088.9. Among the 50 stocks in the Nifty index, 33 were trading in the green, while 17 were in the red. Shares of Vodafone Idea, IDFC First Bank Ltd., Federal Bank, Tata Motors, BHEL, GMR Infra, SBI, Axis Bank, Zee Ent. and ICICI Bank were among the most traded … [Read more...] about Share market update: Bank shares mixed; Bandhan Bank dips 3%

Instagram is rolling out new tools for creators to make money directly from their content on Live and IGTV by bringing video ads to the platform.To begin with, the ads will only appear when people click to watch IGTV videos from previews in their feed, and the initial round of ads will be vertical videos up to 15 seconds long. Instagram will share at least 55 per cent of the revenue from these ads with creators, which would motivate more influencers to create material for IGTV. "Starting next week, we are introducing ads in IGTV, our long-form video destination. We want to support creators' investment in IGTV by sharing advertising revenue with them," Instagram said in a statement on Wednesday. Read Also: BE Exclusive: Prashanth Challapalli launches business consulting firm Gravity IntegratedIn addition to ads, Instagram would also roll out 'badges' next month that can be purchased by subscribers from their favorite creators. Badges will appear next to a person's name throughout the … [Read more...] about Instagram to let influencers earn from ads on IGTV content

I believe in front foot batting. I do not believe in getting on the back foot at the time of the crisis, says Suresh Narayanan, Chairman & MD, Nestle India. How are things coming back to normal -- both in the office or on the shop floor? Are you seeing a sense of normalcy returning?I always believe that the blessings of our consumers, the hard work of our employees, our partners and stakeholders is keeping us going and keeping us inspired. In these times of difficulty, we continue to be inspired by the people around us. The last time I spoke to ET Now was just after the lockdown, the situation was a lot more chaotic in some sense. We are now in much calmer waters. I am happy to inform you that all our eight factories, more than 70-75 per cent of the capacities, are operational. Many of our suppliers are MSMEs and I had hoped that we would be able to keep them all afloat. I am happy to inform you that all our suppliers by and large have started up. We have helped them to start … [Read more...] about Rural India will revive a bit better than urban markets: Nestle CMD

Mumbai: Leading two- and three-wheeler maker TVS Motor Company’s profit during the March quarter nearly halved on account of exceptional expenses incurred towards COVID 19-related expenses and slowing business in the months leading to the pandemic. The company’s profit for the quarter was down 45% to Rs 74 crore, while revenue was down 21% to Rs 3,481 crore. The company also netted a sum of Rs 22 crore incurred towards discounts to liquidate BS-IV inventory against the revenue. Earnings before interest, tax, depreciation, and amortisation (EBITDA) were down 21% to Rs 245 crore. EBITDA margin remained constant at 7%, notwithstanding the one-time cost to liquidate BS-IV inventory. The company sold about 633,000 vehicles during the quarter including exports as against 907,000 units registered in the corresponding quarter last year – a 30% decline. For the complete fiscal sales were down 17% to 3.26 million units. “TVS Motor has delivered a decent performance in … [Read more...] about TVS Motor outperforms market expectations even as March quarter profit halves