Course Descriptions

EP 311Introduction to Entrepreneurship
3 credits
This course introduces students to entrepreneurship and its applicability to the creative arts. It examines some of the legends of the industry and identifies the characteristics necessary for achieving success as an entrepreneur. It reviews today’s creative arts and business landscape and introduces students to the significance of entrepreneurship and its opportunistic position at the cutting-edge of this industry.

EP 321The Business Plan
3 credits
Prerequisite: EP 311
In this project-based course, students prepare and present a professional business plan, which then provides the foundation for their own business plans in semester 8. In this process, students acquire the knowledge, skills and entrepreneurial mindset conducive to business success.

EP 331Finance and Accounting for the Non-Financial Manager
3 credits
Prerequisite: EP 311
The course introduces the non-financial student to the basics of finance and accounting, with an emphasis on understanding cash flow, income statements, balance sheets and financial ratios. The importance of these elements in supporting the business plan and in understanding the financial ramifications of their decisions is highlighted.

EP 441Converting Innovation into Value
3 credits
Prerequisite: EP 311
Students learn to source and develop new venture and growth strategies for future businesses. The course introduces value propositions, value supply chain structures, revenue models, and growth strategies. Students examine business model development with a major focus on converting an idea from innovation into value.

EP 451The Entrepreneurship Incubator
4 credits
Prerequisite: EP 311
A capstone course for the Entrepreneurship Program, this course synthesizes the knowledge, skills and experiences learned throughout the program. Students create an entrepreneurial business model for their potential business ideas, with the aim of targeting investors and marketing partners. At the end of the semester, students present their business proposals and plans to industry professionals who evaluate and critique them.