Ubisoft goes for the kill with Assassin's Creed Facebook game

As a companion to Assassin's Creed: Brotherhood set to release November 16,Ubisoft will soon launch Assassin's Creed: Project Legacy for Facebook. The French developer behind the more recent Prince of Persia games is releasing the game in a few days to serve as a tool to fuel excitement for the new console iteration of Assassin's Creed. Beyond that, the Facebook game will also help players along as they progress in the console game. Players will earn points in one game to spend in the other, according to what Ubisoft vice president of digital publishing Chris Early said last night at a press event in San Francisco.

Also, players will be able to unlock content in the Facebook game that can be explored in the console version and vise versa, Early said. He also mentioned that the company has learned from its previous failures on Facebook like Horse Gaga and Tick Tock and has put quite a lot of investment into this cross platform project, including getting game designers to play along.

Assassin's Creed Project Legacy is Ubisoft's first branded social game and Early, who joined the developer six months prior, is trying to bring the company into the social games market in a huge way. But will branded companion games be enough to compete with the big dogs like Zynga and Playdom? We'll see in a few days.

Will you be trying out Assassin's Creed Project Legacy when it launches? What other games would you like to see have a Facebook companion game? Is this the way to go for traditional developers? Sound off in the comments. Add Comment.