Charlie Kell smiles as he stands in front of the deli counter at Hollywood Market, and he jokes with one of the workers as he orders some sandwich meat.

Kell said he’s been shopping at Hollywood Market for nearly 20 years, and he can’t think of going anywhere else.

“It’s close to home for me. It’s convenient,” said Kell, a Royal Oak resident. “I know all the people here. It’s like a family environment.”

That family feel and quality selection helped Hollywood Market win three awards in The Daily Tribune’s Best of the Best 2013 reader survey: best grocery store, best meat market and best cheese counter.

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“I think we stand for quality first and foremost,” said Wes Malear, the director of Hollywood Market. “That’s what our customers expect.”

Hollywood Market has a long tradition in Royal Oak.

Family-owned and operated, the Hollywood Market on Main Street opened in 1959. The Welch family, onwers of Hollywood Market, got into the grocery business in the 1920s in Detroit).

There are now seven locations in Oakland and Macomb counties, and all of the stores have a reputation for quality food and service.

Shelly Bancroft of Huntington Woods was shopping with her son at the Royal Oak location, and she said she visits Hollywood Market often.

“It’s mostly because of the good service and friendly people who work here,” Bancroft said.

Hollywood Market also takes pride in its food.

One customer said he had been shopping at Hollywood Market for 40 years. He buys all of his meat at Hollywood Market because the variety is second to none.

“Customers can ask for a specific size, shape,” Malear said.

Hollywood Market also has made its mark with its cheese selection.

“We have a lot of different flavors of cheese,” Malear said, “a good variety that customers can sink their teeth into.”

There’s more than meat and cheese.

Hollywood Market boasts a large selection of food from Michigan-based companies, and the stores also have a wide variety of fresh fruits and vegetables.

“Produce is one of our best attributes,” Malear said.

In fact, customers said they like everything about Hollywood Market.

“I know where everything is at,” Kell said. “I get everything down the line.”

Hollywood Market is located at 714 North Main St. in Royal Oak. There also are Hollywood Market locations in Troy, Madison Heights, Bloomfield, Lake Orion, Rochester Hills and Shelby Township.