'Super Mario Run, for example, is free to start but you need to pay $10 to unlock all the courses. ', "Nintendo's smartphone game Super Mario Run was a huge hit in terms of downloads, passing 150 million worldwide."

'He did mention, however, that while the total number of Fire Emblem Heroes downloads is "less than a tenth" of Super Mario Run, the game has actually brought in more revenue than Super Mario Run. '

'Of the 150 million downloads for Super Mario Run, less than 10 percent of players paid to buy all the courses. '

'"The number of downloads of Fire Emblem Heroes is less than a tenth of the number for Super Mario Run, but the total figure that consumers have spent on this title is more than on Super Mario Run," he explained. '