Seattle-based REI has been facing mounting pressure from some customers since last month's school shooting in Florida to stop doing business with brands owned by Vista Outdoor, which also has a shooting sports division that includes Savage Arms. The pressure included online petitions that garnered thousands of signatures.

Late Thursday, REI issued a statement noting that while it does not sell guns, it expects companies that do to help prevent mass shootings. The statement said REI will "place a hold on future orders of products that Vista sells through REI while we assess how Vista proceeds."

Vista did not return an email seeking comment.

Do you think companies should take a stand on social issues? Answer the poll below or click here.