Custom channels

- [Voiceover] In this video, we'll discuss…what custom channels are,…how they can help you monitor…the performance of your ad units,…and how to implement custom channels…in your AdSense account.…Custom channels in AdSense provide a way…to track the performance of groups of ad units…on your website.…As we'll see later on in the course,…the performance of each individual unit can be tracked…in the Performance reports section of AdSense.…What if, however, you want to track the combined performance…of a specific group of ad units on your website?…For example, let's say you have two ad units…that are displayed on your homepage…and you want to track the combined performance…of these two ad units,…you could easily do so by creating a custom channel…that includes both of these ad units.…

To get started on custom channels,…we need to navigate to the My ads section of Adsense.…As you can see here in the My ads section,…I've created two Leaderboard ad units…that are designated to be displayed…on my website's homepage.…To track the combined performance of these ad units,…

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Author

Updated

3/9/2018

Released

7/30/2016

Learn how to generate a steady stream of revenue from your website with Google AdSense, Google's display networking tool. Author and marketer Anson Alexander teaches you how to get up and running with AdSense, and display ads that "make sense" for your website. Learn how to set up an account, place limitations on ad content, place and earn revenue from ads, and use advanced placement strategies. Plus, with AdSense reports, you'll learn how to identify ad trends, increase page views, and maximize ad performance.

Topics include:

Understanding ad networks and AdSense's limitations

Learning which situations are best for using AdSense

Setting up an AdSense account

Creating new ad units

Displaying ads on a website

Configuring channels and ad styles

Allowing and blocking ads

Reviewing the AdSense dashboard

Running AdSense reports and custom reports

Exporting data

Reviewing payee and account settings

Downloading the AdSense mobile app

Skill Level Beginner

1h 28m

Duration

155,054

Views

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Q: This course was updated on 03/07/2018. What changed?

A: We added one new tutorial on Google native ads, which match the look and feel of your site.