AssureStart Launches Online Small Business Insurance Sales in Idaho

November 10, 2014 12:48 PM Eastern Standard Time

SEATTLE--(BUSINESS WIRE)--AssureStart,
the Seattle-based online small business insurance provider, is now open
for business in Idaho. AssureStart sells business property and general
liability insurance on the Internet to small businesses with fewer than
30 employees – an underserved and often overlooked segment of the
commercial insurance market.

By answering a few questions at AssureStart.com,
qualified small businesses in Idaho can get coverage recommendations and
a rate quote, and purchase a business owner’s policy in as little as
five minutes, with immediate access to a certificate of insurance.
Buying a business owner’s policy (which combines business property and
general liability coverage) through traditional commercial insurance
channels can take several days or more.

With AssureStart’s 100% cloud-based technology platform and efficient
direct sales process, the company is able to pass along premium savings
of up to 40 percent to small business owners.

“With our exclusive focus on small enterprises, our mission is to help
small business owners meet their unique insurance needs through an
intuitive, next-generation technology platform,” said AssureStart Chief
Marketing Officer Chad Zenner.

“Small businesses increasingly are handling their administrative tasks
on the Internet. We’re offering a new way for them to buy business
insurance and manage the entire process online,” said Zenner. “With
certificates of insurance available at the point of sale, a small
business owner can buy a policy and present the necessary credentials to
start work on a client project the same day.”

AssureStart’s proprietary technology platform and recommendation engine
can be accessed 24/7 via laptop, tablet or smartphone. During the
application and purchase process, prospective customers can contact a
licensed insurance professional by phone, email or web chat to ask
questions and receive more information.

In September 2014, the company received two industry honors – the SMA
Innovation in Action Award, and the Technology Innovation Award,
presented by the Insurance Accounting and Systems Association (IASA) and
Ward Group. The awards recognize AssureStart’s technology platform as a
strategic business driver and industry game-changer.

AssureStart is backed by the financial strength of American Family
Mutual Insurance Company, rated ‘A’ (Excellent) by A.M. Best. Policies
are underwritten by Midvale Indemnity Company, an affiliate of American
Family.

The company formed in February 2013 and launched service in its first
state in November 2013. AssureStart currently sells business owner’s
policies in 31 states. It plans to cover nearly 40 states by the end of
2014, with a national footprint complete in early 2015. Over time,
AssureStart intends to introduce commercial auto and workers’
compensation insurance on its sales, service and administrative platform.

About AssureStart

Based in Seattle, AssureStart is dedicated to serving the insurance
needs of small businesses with one to 30 employees. The company sells
business owner’s policies (general liability and business property
insurance coverage) direct to small businesses on its website, www.assurestart.com.
The website features a proprietary, easy-to-use recommendation engine
and the ability to bind coverage online and download a certificate of
insurance at the point of sale. AssureStart serves as the managing
general agent for policies underwritten by Midvale Indemnity Company, an
affiliate of Madison, Wis.-based American
Family Insurance. Web: www.assurestart.com;
Facebook: www.facebook.com/assurestart;
Twitter: www.twitter.com/assurestart.