MonsterInsights Blog

How to Add a Stats Dashboard on Your WordPress Site?

Do you want to add a stats dashboard on your WordPress site? After connecting your site with Google Analytics, you can see your site’s important statistics and metrics in your Analytics account. But, if you’re new to the Analytics platform, you may find it difficult or tedious to go to the Analytics website to view your reports.

In this article, we’ll show you how to add a stats dashboard on your WordPress site, step-by-step. This’ll help you see your site’s important statistics and metrics directly inside your WordPress dashboard.

Why Add a Stats Dashboard on WordPress?

Google Analytics is the most commonly-used website analytics service that provides you with detailed reports about your site traffic and their behaviors on your site.

First, it’s quite a tricky (and risky) process for beginners to add a code into WordPress. You should at least know how to access the theme’s header and how to insert the code properly. Otherwise, you can break down your site with guesswork.

Second, you’ll have to visit a separate website (Google Analytics) each time you want to see your website reports. As you tend to be busy with content and customizations on your site, you may sometimes miss out on important traffic changes on your site.

Third, Google Analytics platform can be overwhelming for beginners. Although you can find every form of information on it, it’s not very comprehensive for newbies. You have to dig around in it to view the reports you want to see. If you aren’t intimately familiar with its platform, you’ll get lost.

Thus, you’ll need to add a stats dashboard on your WordPress site. Having a stats dashboard on WordPress solves these problems, allows you have a quick view of your site stats, and gives you the ability to act instantly if something’s gone awry.

Now, let’s go ahead and see how to add a stats dashboard on WordPress step-by-step.

Next, you’ll need to connect your site with your Google Analytics account. You can start the process by clicking the Authenticate with your Google account button below the license activation field in the Insights » Settings page.

Then, it’ll redirect you to your Google accounts page. From there, you’ll need to sign into your Google account or select a Google account if you’re already signed in.

If you have multiple Google accounts, make sure you log into the account you used for creating your Analytics account.

Viewing Your Stats Dashboard in WordPress

Now that you’ve added Google Analytics onto your site using MonsterInsights, you can see your website stats dashboard added to your main WordPress dashboard. MonsterInsights adds 2 types of stats dashboard in WordPress.

1. Viewing Your Site Stats in MonsterInsights’ Dashboard Widget

MonsterInsights’ Dashboard Widget makes it easy to view your site’s important statistics at a glance as you can view them right in your WordPress dashboard. After you log into your WordPress admin area (yoursite.com/wp-admin), you’ll see the dashboard widget.

The dashboard widget, by default, shows you an Overview report for your site. The overview report includes the following stats:

Total sessions and pageviews for the last 30 days

Average session duration

Bounce rate for your site

Top posts/pages on your site

New vs. returning visitors report

Device breakdown – proportion of users on desktop, tablet, and mobile

The plugin shows you the stats for the last 30 days by default. You can also view these for the last 7 days by selecting it from the drop down button.

The dashboard widget is highly customizable and you can choose to show additional reports in the dashboard widget.

You can add tabs from the Publishers report and eCommerce report to the dashboard widget by clicking the settings icon within the widget.

Additionally, you can view the dashboard widget reports in full-screen mode. All you need to do to change the view to full-screen is click the blue cursor between the days switching drop down and settings icon in the MonsterInsights widget.

Perks of Using MonsterInsights to Add a Stats Dashboard

First of all, MonsterInsights makes it easy to install Google Analytics in WordPress. Then, it automatically adds the Google Analytics stats dashboard in WordPress, so you can view your Analytics reports right in your WordPress admin area.

Second, MonsterInsights plugin empowers you to configure Google Analytics by yourself and view important site metrics. Google Analytics, by default, doesn’t track advanced metrics like eCommerce, forms, downloads, etc. and the setup process without the plugin is very tricky. But you can do them all by yourself using MonsterInsights.

Having all these important metrics inside your WordPress dashboard helps you to quickly review your website statistics and make better decisions instantly for your business growth.

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