Reckitt Benckiser (RB) Nationwide Graduate Global Challenge 2018

Reckitt Benckiser (RB) is the world’s leading consumer health and hygiene company. Every day, across 60 countries, we work with the best people to challenge conventional thinking and strive to find even better ways to give people innovative solutions for healthier lives and happier homes.

We trust people in what they do and we give full accountability and autonomy to make things happen. That’s how we generate the game-changing ideas that built 19 iconic Powerbrands around the world, such as Nurofen, Strepsils, Mucinex, Dettol, Lysol, Finish and Vanish.

Applications are invited for:

RB Global Challenge

We believe that every business has a responsibility towards the social framework it operates within. This helps us stand out as a Business with Purpose. We want business ideas that have greater social or environmental impact, that address critical issues facing the country, and have the power to bring about positive change.

In line with our purpose, RB Global Challenge looks for pathbreaking and self-sustaining ideas with significant social impact from the brightest students.

The Challenge
Round 1: Business Simulation Game:

Step into the shoes of an RB General Manager and take the strategic decisions that will help grow your business.

Round 2: Ideation Stage:

Made it through the first round? Now, come up with a BIG IDEA that addresses an ongoing issue in the areas of Health and Hygiene in your country. Base your idea on: 1. Product innovation 2. Product Extension 3. Service Innovation of RB Brand. And hey! Your idea must also be financially viable

Round 3: Business Plan Development:

Congratulations! Welcome to the National Finale. You have to design an end to end business plan for your idea and present it to the RB Leadership and external jury.

Round 4: Global Finale:

Gear up to face the best minds across 17 countries and prove that your idea has what it takes to win. You will get a chance to present your idea to the RB Global Leadership.