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Sony global game development boss Shawn Layden shared a pretty positive update on the idea to TIME, although didn’t go as far as confirm anything before E3 2017.

"The idea of a premium interface in exactly the same manner as we now have a premium console has a lot of logic to it, and there are such products already available in the market from third parties," Ryan explained.

"But it's definitely something we continue to look at."

Microsoft, meanwhile, have quite a big range of different controllers to choose from, and even the option of customizing one completely in certain regions.

The Xbox Design Lab launched in 2016, allowing fans to design their own controller look, allowing for individual colour schemes and engraving to be included.