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From the Imperial Solutions Blog

Read the latest industry news, discover expert tips and gain insight into the world of Imperial HQ

SEO IMPERIAL SOLUTIONS

The Latest Google Marketing Tools for Small Businesses 2017

If you’re a small local business, here’s how you can increase your visibility in Google with little-to-no SEO experience, using Google’s latest free marketing tools.
The Best Online Marketing Tools for Small Businesses
Google My Business is a free marketing tool that’s ideal for small businesses. Launched in 2014, it’s developed dramatically over the years into a hugely important, multi-tool wonder that’s loved by SEO agencies, small businesses and one-man bands. We’ve already compiled a guide

Facebook Launches New App: Facebook Local

First there was the Facebook app, then they moved Messenger to a standalone app, and then in 2017 they introduced a third app for us to add to our collection: Facebook Events. This year, the app has been rebranded to “Facebook Local” and is now available in the UK.
Structured as a go-to resource for determining your going out plans, the app is “powered by the people you know and trust.”
So, what is Facebook Local?

What is AdWords Smart Bidding?

It has been an ongoing debate amongst digital marketing agencies: Do you use Google smart bidding as part of your PPC management? Many of us are still reluctant to relinquish control over to the Google gods. But as more success stories arise, we look into the benefits of AdWords smart bidding.
How does smart bidding work?