When Ford showed off a prototype of its progressive SAV minivan earlier this year in Geneva, it made the Freestar look like an apple cart by comparison. Finally, we thought, someone was considering the minivan as a style player, not just an egg-shaped people-mover by default. Two months later, Ford announced it would build the SAV (for the European market), and less than a month later, a test mule was spotted ahead of its Frankfurt unveiling in September. The new, seven-seater will be known in Europe as the E-Max, and in the US as "What the heck is that thing?"