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Insight into working for Oracle

Thursday Jun 16, 2011

My name is
Katrin and I am studying for the CEMS Master in International Management.
Together with four fellow students from UCD Michael Smurfit Graduate Business
School I conducted the CEMS business project at Oracle Direct EMEA in Dublin.
For almost four months we analysed trends within the Business to Business
market place on vendor demand generation strategies and formulated
recommendations for adoption by Oracle. Besides extensive secondary research,
we conducted numerous interviews with (Inside) Sales staff both from Oracle and
from other companies in the industry.

The project
was very challenging and rewarding at the same time. The benchmarking analysis
about Business to Business demand generation strategies required us to condense
all collected information in order to yield clear conclusions – a task, which
is easier said than done. In the recommendations part of our project, we were
able to build up on our findings and to bring in creativity. Since none of our
team members had previous experience in Inside sales, we had to learn about the
organisation and functioning of this corporate function from scratch. Thanks to
a great deal of support from Oracle, particularly by our project mentor, we
were able to quickly close our “knowledge gap.”

The final
project presentation at Oracle was very well received. During a joint lunch our
Oracle mentor told us which of our recommendations the company was planning to
adopt in the future. Thus, the CEMS project at Oracle did not only provide my
team with a hands-on learning experience, but also left us with the positive
feeling that we could add value to the company.

If you have
any questions related to this article feel free to contact
sara.svedin-AT-oracle-DOT-com. You can find all our job opportunities via
http://campus.oracle.com

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