The New Forms of Arts Participation

Social media has been with us for a decade and it plays a crucial role in the daily life. In the U.S., the majority of arts organizations believe or somewhat believe “social media is worth the time our organization spends on it”, according to Pew Research Center. The survey indicates that the arts organization are using the technology tools to engage with patrons and potential audiences in different ways. These data also strongly support the view that social media increases audience participation and allows the audiences to have a deeper and a more interactive artistic engagement.