Southampton’s Visual ID – Brief

Southampton Cultural Development Trust, in partnership with, Solent University, The University of Southampton, Southampton City Council, Go! Southampton (Southampton Business Improvement District), Hampshire Chamber of Commerce Southampton Board and Associated British Ports, are seeking a design agency to develop a clearly articulated convincing, long term, city-wide ‘narrative of place’ that will help attract diverse audiences and inward investment. To help Southampton develop an authentic, relevant and inspiring identity and consumer experience.

We are nearing the end of phase one of this work, which has been carried out by consultants Brand Vista. The aim of this brief is to employ a design agency to help bring their vision to life. As explained in the brief, the successful company will be required to work closely with Brand Vista, to flesh out the ideas and narratives to devise a complete visual I.D for the narrative. As such, you will be required to demonstrate you have skills with both copywriting and design to translate the narrative into many different formats for varying audiences.