It’s no secret that deadmau5 has largely built his career around social media and live streaming to interact with fans on a more personal level. Already nearly two years old, Joel Zimmerman’s live, subscription-based site was introduced in late 2013 as an interactive forum for fans to stay up to date with all things mau5. The service, in collaboration with Upfront, offered chat, live stream, and video features – in addition to exclusive access to live tutorials and new music releases to superfans who paid for their memberships.

Now, it is time for live.deadmau5.com to grow up. deadmau5 has recently cemented an official alliance with the social video platform, Twitch, as a broadcasting partner to host Q&A’s. Moving forward, Joel will continue to fuel the global online conversation exclusively on Twitch through his new and improved website – compliments of Maestro, the same team behind LessThan3’s relaunch into a music video channel.

Maestro is a leading marketing tech platform for content creators to engage and monetize audiences with curated, always on-air video channels. The SF-based startup affords real-time engagement tools to facilitate a more intimate consumer experience through social media curation, polls, live chat, and more.

In celebration of Zimmerman’s re-imagined live site, compliments of Maestro, the mau5 will flex his muscles by none other than gaming live at Twitch-Con tomorrow, September 26th, at 3pm PT. Fans can partake in the experience at live.deadmau5.com, where Twitch subscribers will obtain access to a members-only forum featuring a panoply of exclusive content.