$149

The Startup Video Course

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In this course, I'll teach you how to create stunning, smart, and effective videos from concept to completion. This isn’t just a course on how to use ScreenFlow. This course will teach you how to approach making videos for your company holistically—so that your videos not only get watched, but actually have an impact.

Who's this for? Simply put—Anyone who works on an app (mobile, desktop, web, etc.,) that needs to make videos worthy of their product & customers.

Who's this not for? While a lot of the ideas in this course will help make other great videos, too—This is not for people looking to make videos using real cameras. I'm teaching screencasts-on-steroids here.

Here’s what you’ll learn:

How to make great product videos! (duh)

How to write scripts for product videos (very different than just “scripts")

How to ensure you’re making the right video

How to use ScreenFlow to record, edit and publish amazing video

How to record your own professional quality voiceovers

A new set of skills to take with you anywhere, as video becomes more and more important to businesses everywhere

I’m Andy, and I make all the videos for one of the startup world’s favorite companies—InVision. Over the past couple years I’ve been neck deep in learning what makes for great, effective product videos—by making a lot of them, and watching the data.

I’m so excited to share what I’ve learned that makes my videos reach and average 40% conversion rate (when capturing emails) and an 80% completion rate (which means the amount of people watching all the way to the end.)

I’ve been a designer for the past 10 years, working in everything from global agencies, small businesses, startups, and even a fancy piñata shop. (okay, that last one is my wife’s business, but it still counts.) It turns out that along with design, I love making product videos. The ability to create powerful video content without even turning on a camera is one of the most valuable and intoxicating skills I’ve gained in recent years.

Uhh… What’s a product video?

Right. Good question. A product video is a screencast-based video involving your product that is thoughtfully conceived, produced, and edited in a way that makes it much more than “just a screencast”. They’re relevant, professional, and polished. By the time you’re done with this course you’ll have people asking you “who do you hire to make your videos? They're great!”