Content Insights

Content insights provide performance information about every page you author, using web analytics and SEO recommendations. Make better content decisions with reports on total page views, unique visitors, time spent on page, bounces, sources, and campaign performance.

Get to the top. Of the search rankings, that is.

Once a page goes live, your job has just begun. You need to know how that page performs so you can make changes to improve it. You also need to know what impact those changes have on performance. But you have a lot of pages to worry about. You don’t have time to search for the data you need. It needs to be easy to find, and accurate.

With content insights, get information on total page views, unique visitors, time spent on page, bounces, sources, and campaign reports. Content insights layout also changes based on the size and orientation of your device, so you can get information on the go. It’s not just data — it’s the insights and recommendations you need to improve your SEO.

See what makes it work.

Page-level insightsAccess data for every page you author to improve specific offers and campaigns.

SEO recommendationsReview a checklist of features indicating which features the page contains to help search engines find it. The report also recommends features that you can add to improve the visibility of the page to search engines.

Campaign-level insightView data for each campaign the page is included in to see page impressions and conversions for each segment targeted.

Customizable reporting periodsSet the time frame for reported data, such as daily, weekly, monthly, or yearly. Reports automatically refresh each time you change the reporting period, and visual clues help you compare the performance of each version.

Multiple report optionsSelect from a variety of reports providing detailed information, including number of page views, how the users accessed the page, number of bounces, and the average time users spent on page.

Learn more about content insights in Adobe Experience Manager Sites.

Discover the power of content insights.

See what your webpage will gain with views, engagement, sources, bounces, and much more in our Help section.

Rules-based targeting

Target specific groups of site visitors with rules based on real-time data, like geographic data or visitor behavior attributes. Then deliver relevant content to visitor segments using out-of-the-box tools, requiring little or no coding.