Coming from the Bukit Barisan Selatan (BBS) National Park in Sumatra, Indonesia, the illegally grown coffee is mixed by local traders with legal coffee beans and being exported from Indonesia to companies such as Kraft Foods, Nestlé and UK based ED&F Man Holdings Ltd. Neither exporting nor importing companies have mechanisms in place to prevent the trade of illegal beans.

The report 'Gone in an Instant' states that most of the companies buying the coffee were unaware of its illegal origins, based on the lack of regulations in the region. WWF provided draft copies of the report's findings to the top recipients of coffee tainted with illegal beans from BBS. Some companies denied any purchase of illegally grown coffee, whilst others are in discussions with WWF on how to avoid purchases of the coffee; to boost the production of sustainably grown coffee and restore the habitats in the park.

WWF doesn't want to shut down the coffee industry in Lampung Province," said Nazir Foead, WWF-Indonesia's Director of Policy and Corporate Engagement. "But we're asking multinational coffee companies to implement rigorous chain-of-custody controls to ensure that they are no longer buying illegally grown coffee, and we're asking the Indonesian Government to better protect the park."

WWF is also asking the coffee-buying companies involved to work with local Sumatran growers to provide incentives to switch to sustainable coffee production. The report recommends that the park and local authorities prevent further encroachment into the park and develop regulations that prevent illegally grown coffee from infiltrating international trade.

Using satellite imaging, interviews with coffee farmers and traders and monitoring of coffee trade routes, WWF tracked the illegal cultivation of robusta coffee inside the remote National Park all the way through its export routes to multinational coffee companies across the US, Asia and Europe.

BBS, a World Heritage Site on the southern tip of the island of Sumatra, is one of the few protected areas where Sumatran tigers, elephants and rhinos coexist. It is one of the most important habitats left for the three endangered or critically endangered species. But almost 20% of its forest is degraded mostly due to illegal agriculture, according to WWF.

Indonesia is the world's second-largest exporter of robusta, which is often used in instant coffee and packaged coffee sold in supermarkets. At least half the country's coffee is exported to at least 52 countries through the port of Lampung, adjacent to the national park.

WWF's investigation found that farmers were growing coffee on more than 45,000 hectares of park land, producing some 19,600 tons of coffee annually. Most wildlife has already abandoned those areas.

"If this trend of illegally clearing park land for coffee isn't halted, the rhinos and tigers will be locally extinct in less than a decade," said Heather Sohl; Species Officer at WWF-UK. "We think even the world's most committed coffee drinkers will find this an unacceptable price to pay for their daily caffeine buzz."

- ends - Editor's Notes: WWF is now known simply by its initials and the panda logo.

· For a copy of the report 'Gone in an Instant,' photographs and graphics go to:

User name: intranet@wwfint.org Password: dropbox

B-roll is available upon request.

· WWF's investigation found that in 2003, exported unwashed coffee beans leaving Lampung - tainted with coffee grown illegally in the Bukit Barisan Selatan National Park - totalled 216,000 tons. Export volume increased to 283,000 tons in 2004 and 335,000 tons in 2005.· The United States, Germany, Japan and Italy were the largest importing countries of tainted Lampung coffee in 2004 and 2005, accounting for more than 50 per cent of all coffee imports from the region. Other significant recipient countries include Algeria, India and the United Kingdom. · Taloca, Kraft and Nestlé were the top recipients of coffee from Lampung in the years 2003, 2004 and 2005, respectively. Other companies identified as recipients of Lampung coffee include Marubeni, Itochu, ED&F Man, Andira, Nestle, Lavazza, J. Mueller Weser, Pacorini and World Transport. Folgers (P&G) and Tchibo received small shipments of coffee from Bandar Lampung's exporters in 2004.· One company, Nestlé, has responded to the report, launching an effort to clean up part of its supply chain and advise farmers on how to produce higher quality coffee. Some of the coffee companies approached by WWF have also indicated they are willing to support the development of sustainable, legal coffee production outside the park. This would ensure a reliable market for coffee farmers and provide a reliable, sustainable source of legal coffee for the companies. And the park's rhinos, tigers and elephants will benefit from having production and its subsequent environmental damage moved outside the park boundaries.· To further this effort, WWF has entered into an alliance with ForesTrade, a company with a long history of establishing sustainable development programs in Sumatra, and Rainforest Alliance, an organization best known for its global efforts to certify sustainably produced coffee. WWF is also in discussions with the new Common Code for the Coffee Community Association (4C), whose founding members include several recipients of illegal coffee. The aim is to encourage 4C members to help prevent further damage to the national park and undo the damage coffee production has already done to the park and its wildlife. · The Bukit Barisan Selatan National Park is believed to be home to approximately 40 adult tigers. There are fewer than 400 Sumatran tigers left in the wild and they are considered critically endangered. The park is home to an estimated 500 Sumatran elephants, 25 per cent of the remaining population of the endangered subspecies. It is also home to an estimated 60-85 Sumatran rhinos, the largest population on the island, where they are found in only three other national parks. Sumatran rhinos are critically endangered.