PR

12 Tips For Using Press Releases In Local Online Marketing. 19 Press Release Distribution Tips From The Pros. You have exciting news to share about your company, but how do you get the word out?

One of the most effective strategies is to create and distribute a press release. With an attention-grabbing title and the right hook, your company news can be shared with the right audience at the right time.
Press Release Distribution. Smallbusinesspr. NEW YORK, Aug. 12, 2015 /PRNewswire/ -- Despite the recent emphasis on digital marketing strategies, small business marketers understand that the key to creating a solid brand identity that appeals to your audience really begins at the local level.

With consumers using local searches to find information about businesses, localizing your marketing efforts is important in order to drive brand awareness in a more targeted, meaningful and relevant way. To build your local marketing campaign: Start thinking "community.
" Take a look around your neighborhood to uncover new ways to network, collaborate and participate.

Forge relationships with local businesses that you can cross-promote with. For further discussion on ways to enable your localized marketing tactics, read the remainder of contributing author, Claire Prendergast's article here: Contact:Amanda EldridgeDirector, Strategic Channels201-360-6906Amanda.eldridge@prnewswire.com Logo - SOURCE PR Newswire Association LLC. How Far in Advance Do I Send an Event Press Release?
It’s Media Relations Week, Day #2 (I skipped Labor Day, but will make it up with a bonus at the end of the week).

Here is today’s question: “What kind of timeline should you follow when marketing a special event or fundraiser, especially with regards to press releases and community calendars?” ~Elizabeth Day, with For Every Mother and BirthNetwork of Northwest Arkansas And my answer: Before you can set your schedule for contacting the press about your event, you have to decide what kind of coverage you want and when you’d ideally like it to appear. Coverage Before the Event Newspapers often have community calendars in print and online, and radio and TV stations have calendars online. If you are looking for more than an event listing and want a feature article in the newspaper, for example, think about what timing makes the most sense. Coverage After the Event. Turn Employees Into Brand Advocates With Case Studies. 28 Press Release Examples From The Pros. Writing a great press release can be intimidating if you’ve never done one before.

Here at Fit Small Business, we’ve got you covered.
What is the state of the press release headline?

Odd question perhaps, but one that’s important to people who write these headlines and who want journalists and Google to notice them. Schwartz MSL Research Group and Business Wire address this topic in a report on headline optimization out this week. The aim of the study is search engine optimization (SEO) in press releases, and it includes useful information about word choice and word length in headlines. The bottom line of the study is that PR pros are doing a lousy job of optimizing their press release headlines. (More on that in a moment.) There is good news: The use of buzzwords in headlines is dying out. The second annual study, which analyzed 16,000 press releases on Business Wire during a 31-day period last year, compiled the 20 most common buzzwords and noted how many headlines included each one.

Schwartz and Business Wire also listed the top action words in headlines. A Schwartz blog explains: Kevin Allen contributed to this story.
Best Press Release Headlines - Our 25 Most Popular. Online Marketing through Press Release Distribution - PRWeb. One thing that will never wane in this world is the human desire for news.

And, these days, people are consuming their news online. According to information that was gathered for various white papers, which were issued by online press release juggernaut, PR Web (Vocus), over 80 million people prefer to read their news online. Unsurprisingly, over 60% of journalists prefer to find their news sources and story ideas online, too. So, it’s not just consumers who are reading the news online.

It’s just about everyone. News readership statistics for the U.S. population As a matter of fact, press releases are branding and credibility tools, not SEO tools. If a release is engaging enough, it also can do the following: generate social signals and chatter and sharing; direct targeted and organic traffic back to a website; and create journalistic interest abroad. To get all of these pretty little amenities nicely wrapped up with a big, red bow on top, you’ll have to play by the rules.
Social Media Strategy Wheel. Monitoring:Tracking Phase. The WOMMA Code of Ethics - WOMMA.

Code of Ethics and Standards of Conduct for the Word of Mouth Marketing Association The code was officially updated 9/21/2009.

Preamble The Word of Mouth Marketing Association ("WOMMA") is the official trade association that represents the interests of the word of mouth and social media industry. WOMMA is committed to building a prosperous industry that is based upon best practices, effective standards, and responsible leadership.
Public Relations Society of America (PRSA) Member Code of Ethics. Download the PRSA Code of Professional Ethics (PDF) Jump to: PRSA Code of Ethics: Preamble This Code applies to PRSA members.

The Code is designed to be a useful guide for PRSA members as they carry out their ethical responsibilities. This document is designed to anticipate and accommodate, by precedent, ethical challenges that may arise. The Public Relations Society of America (PRSA) is committed to ethical practices. The value of member reputation depends upon the ethical conduct of everyone affiliated with the Public Relations Society of America. Emphasis on enforcement of the Code has been eliminated. Ethical practice is the most important obligation of a PRSA member. PRSA Member Statement of Professional Values This statement presents the core values of PRSA members and, more broadly, of the public relations profession.

We serve the public interest by acting as responsible advocates for those we represent.