A voice of reason in the wilderness! Since I have stepped into a different part of the working world that is not focused on Internet marketing and social media, I see this first hand. People are too busy trying to hit numbers and meet demands to spend the time needed to be effective on social media.
That’s not to say it doesn’t work. It does to a degree but the depth and breadth of the true effectiveness in the ‘real world’ is very skewed by those ‘in the industry’. Of course, creating hype is part of the job so ‘the industry’ has that part down pat.
If ‘the industry’ accepted the reality of how much social is REALLY used though there may be some disappointment for sure.

cynthialil

Frank! I miss you. So nice to see your icon face. As for people like
me not being normal…yeah well…I’ll take that as a compliment.

It is true that we often forget that other people don’t spend as much time
online as we do. My husband will send an email to a customer on ebay
and then wonder why they didn’t reply within the hour. Oh yeah. . .
maybe that person has a job where they can’t monitor their email 24-7. .
or maybe they have a life. LOL.

http://www.andybeal.com/ Andy Beal

Heh, I often have to remind myself that most people do not check their email as often as I do.

P.S. I’m trying to get Frank to write an (ir)regular column, so keep working him.

cynthialil

Geez, first you say we’re not normal, now you’re calling Frank irregular!

FrankReed

Cynthia, Andy calling me irregular is better than the other names he called me when I was more regularly involved. :-).

Ann P

On the up side, we do appear to throw much better office holiday parties.

http://www.prosemedia.com/ Justin Belmont

This infographic really shows the common disconnect between marketers and their audiences. It’s so important to know your audience well enough to understand what kind of content to deliver, and clearly this isn’t the case with most marketers. As content marketers, Prose Media really tries to engage with our audience on our various platforms, and that allows us to get feedback, which then allows us to get a better idea of what our audience is looking for with our feeds – that could help!