Innovative Decision-making Mechanism Based on Cognitive Science-Taking Rural Financial Services as an Example

Xiaohong Dong

Abstract

Innovation refers to our ability to break the current state, change the way we think, and establish new things or new connections. It is the source and driving force for the development of human society and science and technology. As innovative thinking plays a crucial role in the development of human society, the study of cognitive neural mechanisms for innovative thinking is one of the important research topics in scientific work. This paper studies innovative brain neural mechanisms based on the cognitive science, it takes rural financial services as an example, and introduces the current situation, motivation and encountered problems of China's rural financial services innovation. In order to explore the nature of innovative thinking, this paper uses resting-state functional magnetic resonance imaging (FMRI) to study the brain's innovative brain function and brain structure, establishes connections between individual innovative behavior and brain function and brain structure from both perspectives of remote association and trait creativity. The results showed that the brain areas with positive correlations between ReHO values and innovative measurements were mainly concentrated in the frontal area, while the negatively correlated brain areas were mainly concentrated in the temporal, parietal and occipital area; in addition, the white matter density and gray matter density in the same brain area were associated with creativity in a completely opposite state, which is associated to the related functions involved in the brain area. This study provides a reference for the exploration of innovative mechanisms based on imaging, and plays an important role in the study of the nature of innovative brain neural mechanisms.