Real Estate Experts

Lead Systems/Money Tree

I have been approached by a firm called Money Tree. They are offering a said number of leads in ZIP codes I work. The leads are supposed to be people who have contacted them regarding Mortgages and are qualified.

I would stay away from paying for leads through any vendor unless they are CHEAP, and there is a CAP, and you do not have to sign a long term contract. Give em 30 days, see how qualified these people are and THEN make your mind up.

You can do the same thing with SEO on your web site, along with Google Adsense, domain names and tweaking keywords to get these leads on your own. If you don't know how to do that, then learn.

In the meantime, if they are cheap, and they will let you demo a free month - you can give them a try.

My motto is no demo- not going there. If they are so sure their product is great, they wouldn't have a problem giving you a free 30 trial would they?

I have heard of them. What are they charging for leads? I get leads from USHUD and one of the lenders is with Money Tree. I have not worked with this lender. I did google them and they have a satisfactory rating with the BBB.

I have used Money Tree them in the past. I am not sure about the leads being "qualified", you need to make sure you understand what they mean by that.

The "leads" I received were for the most part, ok, I only say that because the people actually recognized the words "money tree" when I called. That is actually a plus when it comes to internet "leads". They were not however interested in getting a loan, buying a home, etc...

If you do not have a lot of experience with internet leads, you have to realize that those so called "leads" are captured in many different forms, and most of the time, the person inputing their information doesnt realize that they will be contacted by anyone.

Companies like the ones below, have come up with creative ways to capture information from internet users with misleading ads such as; "find how much your home is worth", "get a free CMA", etc. The end user does not know that what the info they just provided, is going to be sold to an agent, realtor, mortgage broker, etc....

It is unfortunate that most of these type of leads are not really leads at all; and it took some of us quite a bit of time, effort and money to learn this! There are so many ways that companies like Money Tree "capture" leads, most of them unreliable and not worthwhile. So far, I have tried several similar companies, including Relocation America, which is supoosed to be one of the better ones.....never received a valid lead from any of them. I think the only good leads are from other real estate brokers and owners!

I think it's important to remember that, in reality, the "Money Tree" is US!!!! Every time we PAY someone else (either through a pay-per-lead system or with an interloper "referral fee") we are putting ourselves and all other hard working Realtors FURTHER DOWN THE FOOD CHAIN.

These systems all use US, OUR expertise, OUR hard-won inventory, OUR time to fill THEIR COFFERS and reduce OUR VALUE in they eyes of the consumer.

We should all be investing our time, talents, and marketing funds on building our OWN funnels for business. If we stop feeding the monster, the monster will become extinct. However, if we continue feeding that monster, it is US who will see that fate!