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“Because I am a woman, I must make unusual efforts to succeed. If I fail, no one will say, ‘She doesn’t have what it takes’. They will say, ‘women don’t have what it takes.” – Clare Boothe Luce

For as long as I could remember, being a girl came with double standards. I was urged to reach for the stars, push for greatness and be the best that I could be. Yet, being ‘like a girl’ was one of the biggest insults that you could say to any kid on the playground.

The fact that little girls believe that “like a girl” is an insult is disheartening. The phrase has lowered the confidence of many girls and continues to humiliate them.

Always and director Lauren Greenfield have teamed up to create an inspiring campaign that show how a simple phase can have a significant and long-lasting impact on girls and women. They have created a movement that will redefine the phase “like a girl” into a positive affirmation.

As Always says, “We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.”

Every single girl has the ability to push the standards and boundaries that society has placed around them. Education needs to start now to remove the double standards and the negative cogitation around the phrase ‘Like a girl”.

I urge you all to take a stand and show young girls everywhere that #LikeAGirl should never be used as an insult. I urge you to let young girls know that they are special, strong, talented and amazing. And that they should never be ashamed of being themselves.

I am a student, a blogger, a development practitioner, an activists, an explorer. And I do all of this #LikeAGirl #Always