Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

Creative Brand Communications (CBC) has been hired by Scranton, Pennsylvania-based Fidelity Deposit & Discount Bank to develop a new website for the bank.

“Our main goal with Fidelity's new site is to convey online the unique in-person experience Fidelity has become known for,” says Jeff Stephens, founder and CEO. “We call this approach 'experience integration', where we create a congruent online and offline experience, which results in a more cohesive and engaging brand.”

Slated for a late 2010 launch, the new site will feature an increased emphasis on visitor interactivity, and allow visitors to conduct business easily and on their own terms. The bank's new website will build upon a platform of advanced content management tools that allow the bank greater and easier control over updating site content.

Fidelity Deposit & Discount Bank, with nearly $600 million in assets, has 12 branches throughout Lackawanna and Luzerne counties.

About Creative Brand Communications (CBC)

Creative Brand Communications (creative-brand.com) is the leading brand development agency for the financial services industry, helping entrepreneurial banks and credit unions develop experiential brands that result in profitable customer relationships. CBC does this through brand and marketing strategy consulting, marketing agency services, and word of mouth marketing services. The agency consults and provides services to banks and credit unions across North America. Visit creative-brand.com for more information.

Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Creative Brand Communications securities in any jurisdiction including any other companies listed or named in this release.