Goodbye #SEO, PR is the new king as Google’s updates continue to reward interesting content. Don’t tap too hard on your laptop screen glass, a Google Panda, Penguin or Pigeon update might attack. The SEO way is becoming one of a zoo – with the recent dropping of the Pigeon update, Google has taken online […]

Never, Ever, Ever Hire a PR firm. That’s one of the 12 Rules Mavericks owner and Shark Tank co-host Mark Cuban shares in his book How to Win at the Sport of Business. Never, Ever, Ever Hire a PR firm, unless they understand search and social. That’s the Social PR Chat version of the rule. Entrepreneurs […]

Social PR Secret: The more often you are quoted by the media, the more likely you will be quoted in the future. Today’s media relations and research is more than press releases and mass email pitches, it’s about being first, Google searches, social media mentions and stand out news content. Ever wonder how a journalist or […]

I’m in public relations so of course I think content promotion is a necessity, but this week’s #SEOchat topped off with Honey Maid’s YouTube video underlined the potential power of content promotion. Think about it – if you’re creating content the natural progression is content promotion. According to BuzzStream; 90% of B2C marketers and 93% […]