How to sell with confidence and still be you

The two biggest things that hold businesses back, that stop great ideas becoming the huge successes they deserve, are sales and people. Sales must be solved first, because if you don’t nail the sales, you will never even need the people. We hear over and over again people tell us they are struggling with sales or that they hate doing it because of the style they have seen and heard from other sales people. What they hear is pushiness, and a style of language that doesn’t feel comfortable or natural to them. As a result, they are totally convinced that …