Arjowiggins Graphic, a manufacturer of innovative environmental paper solutions, announces the launch of a new brochure campaign targeting 10,000 printers and designers which highlights the environmental benefits and excellent printability of its Cocoon Silk 50 and Cocoon Gloss 50 range.

The brochure entitled 'A New World' incorporates photography themed around skin, the environment and nature; all printed on Cocoon Silk 50 and Cocoon Gloss 50 stocks. Images included in the brochure demonstrate the excellent print quality of the range as well as promoting its environmental message.

The brochure, being distributed by Cocoon merchants James McNaughton and Antalis, also incorporates full details of the range's sustainability credentials and the reduced impact that using Cocoon has on the environment. The aim is to provide advice on how printers and designers can promote their environmental processes by adding eco-signatures to their printed documents, outlining the green credentials of the paper and printing technologies used.

Angela De Vorchik, UK Operational Marketing Manager, Arjowiggins Graphic comments, Papers such as Cocoon play a key role in reducing the environmental impact of printed work. We realise the importance of communicating this message in a creative way to effectively engage with printers and designers. The brochure has been developed specifically to raise awareness about the benefits of using recycled papers in a way that is both eye-catching and provides practical advice.

Cocoon Silk 50 and Cocoon Gloss 50 are manufactured using 50% recycled and 50% FSC virgin fibres. Cocoon Silk 50 and Cocoon Gloss 50 offer bright white shades with a high quality, smooth surface and outstanding printability. Cocoon Silk 50 is available in weights ranging from 90-400gsm, while Cocoon Gloss 50 is available from 115-300gsm.