A Little Help from Tag

Jackie Micucci

Thursday, Oct 20, 2011 at 11:00 AM

At Microsoft Tag, we try to provide you with a variety of resources to build your mobile campaign. Sometimes you need a little back up support and guidance to help you out no matter what stage you’re in of your mobile campaign. Tag has the tools to aid you in building your campaign and creating a better experience for users. Keep in mind, we’re always trying to improve on our site and our product, so look out for some improvements in the near future as we continue to grow.

The downloadable Tag Implementation Guide is a comprehensive overview of practical requirements and recommendations for creating Tags and Tag campaigns. It covers everything from Dos and Don’ts for producing and displaying Tags to how to display Tags in print, electronic media and other surfaces.

We also provide a host of ideas for Tag campaigns in our IdeaBook section. (They live under the Tag in Action tab on the website.) We provide examples to help inspire your mobile marketing campaign including ideas for contests and promotions, direct mail and social media.

Know the Code

Not everybody knows what 2D barcodes are. We have a little primer that explains traditional barcodes, QR Codes—do you know what QR stands for? (Quick reference)—and Microsoft Tag. It also breaks out the key differences between Tag and QR so you have all the facts at hand when you’re planning a mobile campaign.

What other type of support do you need when building a Tag campaign? Let us know with your comments below or on Facebook or Twitter.