To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers.

In this article I’ll show you the two most important types of Twitter influencers and how you can become one.

Find out how you can become a Twitter influencer.

Study and Map Twitter Conversations

Recently, the Pew Research Group and the Social Media Research Foundation conducted an in-depth study of Twitter conversations. They examined thousands of conversations, including the roles of hashtags, retweets, follows, mentions and specific words. They then created maps of multiple subjects to discern patterns and structures.

If you’re a small business, it can take a while to build up your Twitter followers and that can be frustrating. You may wonder how other companies grow quickly and how you can replicate their success.

In this article you’ll discover five ways to jumpstart visibility for your Twitter profile and tweets.

#1: Follow Twitter Basics

Before you do anything else, be sure you understand a few Twitter fundamentals. You can increase your tweet exposure with just a few tweaks:

Don’t start tweets with @username. Starting a tweet with @username restricts its visibility to only you, the person you’re tweeting and any mutual followers. Your reach is automatically cut short!

Starting a tweet with @username limits your reach.

Here’s an example of a tweet crafted to put text before the first @username to give this tweet a wider reach.

Don’t use more than three hashtags in any one tweet. Too many hashtags in a tweet makes it look spammy and reduces your tweet’s shareability.

Don’t over-tweet about yourself or your products. The 80/20 rule applies on all social platforms. The 80/20 rule means you spend 80% of the time interacting with and promoting others and 20% of the time promoting yourself and your products.

Provide as much value as you can. Listen to your followers and the people you follow. What are their pain points? How can you solve those? When you share relevant, interesting tweets (without over-promoting), people see you as an expert and may recommend you to others as an important resource.