1. What is the economic value of the Newfoundland and Labrador Tourism Industry to the Provincial Economy?

The tourism industry is comprised of both resident and non-resident trips and their related expenditures/spending. The most recent statistics (2011) indicate
that expenditures/spending exceeded $1 billion, with the resident component representing approximately 58% of the total expenditures/spending and the
non-resident component accounting for 42%.

The Department of Finance through the province's input/output model estimates that the direct contribution of all tourism activity to the province's economy
during 2010 was $288 million in Gross Domestic Product (GDP) or 1.1% of the economy. This contribution was higher than logging (0.3%) and fish harvesting
(0.6%) and about the same as fish processing (1.0%).

The Department of Finance also estimates that in 2010, tourism activity supported $204 million in labour income, 1.8% of the labour income earned in the
province during that year. Provincial tourism activity also generated direct employment for 10,760 people (8,419 direct person years) in tourism related and
other occupations. Any changes in spending by resident and non-resident tourists/travelers will have direct impact on this level of employment.

2. What are some of the other benefits of the Newfoundland and Labrador Tourism Industry to the Provincial Economy?

Tourism, as an export industry, brings new money to the provincial economy. These new dollars are important in generating economic wealth and prosperity in
Newfoundland and Labrador.

The entire province benefits from tourism as expenditures and jobs created due to tourism spending are distributed across all regions of Newfoundland and
Labrador. Visitors stay in the province an average of 10 nights and spend their money on a variety of goods and services, many of which are produced locally.

Many tourism businesses are small and medium-sized enterprises and provide the bulk of today's services to visitors to the province while offering
employment opportunities to local residents in rural areas and smaller communities as well as large service centres.

Tourism also helps support amenities used by local residents such as restaurants, gas stations, hiking trails, parks etc. thus adding to quality of
life and the attractiveness of the province as a business location.

Tourism is a priority sector for partnership and investment by federal partners. Considerable investment has already been made over the past decade and
there are additional opportunities to leverage federal funding support for tourism development and marketing initiatives through partners like ACOA, Human
Resources Development Canada and the Canadian Tourism Commission.

Tourism is environmentally sustainable and largely a non-consumptive industry. Good planning for future growth will ensure that our natural and
cultural heritage is preserved and that the province's uniqueness as a travel destination is maintained.

Uncommon Potential: A Vision for Newfoundland and Labrador Tourism establishes a number of priorities and broad actions to guide the development of
Newfoundland and Labrador's tourism industry over the next decade. It outlines the seven strategic directions that indicate the kind of future we want to build
for Newfoundland and Labrador, and the increased economic value we want to achieve.

3. How many non-resident visitors does Newfoundland and Labrador receive? How much money do they spend? Is this available by mode of travel?

YES, blended estimates based on the Department's exit survey and travel indicator program shows the province received approximately 504,400 visitors in
2012. In-province expenditures on all goods and services reached $456.8 million. In 2012, 359,100 of the non-resident visitors traveled to the province by air,
106,200 arrived by automobile and 39,100 visited the province via cruise ship. In-province expenditures by mode of travel were $358.2 million, $96.4 million
and $2.2 million respectively.

Historical data for the period 1973 to current is available for download below:

4. Does the Department collect information on the characteristics of the non-resident visitors traveling to the province?

YES, the Department implements occasional exit surveys to allow estimates on the level of non-resident visits as well as visitor characteristics. These
characteristics include but are not limited to origin, purpose of trip, party size, length of stay, expenditure patterns, accommodation used, areas visited,
activities participated in and demographics.

5. Does the Department collect statistics and performance measures on specific sites and facilities within the province?

YES, the Tourism Research Division, Department of Tourism, Culture, Industry and Innovation is responsible for the maintenance of a travel/tourism
database that permits the monitoring of various travel/tourism statistical indicators.

6. Does the Department collect and monitor statistics related to the province's accommodation sector?

YES, in accordance with section 16 of the Tourist Establishment Regulations, tourist establishment operators are required to provide monthly statistical
summaries to the Department. This includes data related to room/site availability/capacity, sales and associated revenue. Under provincial
legislation (Access to Information and Protection of Privacy Act) all personal data collected by the department is considered confidential and all information
provided by operators is confidential at the property level.

All data collected is used in summary form only to provide monthly summaries on occupancy rates and average daily rates at a variety of reporting levels
(Province, Economic Zone, Region, Accommodation Type as well as custom reporting based on user defined requirements).

8. Where can I get statistics on the Province of Newfoundland and Labrador?

The Newfoundland & Labrador Statistics Agency is the central point within Government for the collection, management and distribution of economic, social,
demographic and fiscal data relating to Newfoundland and Labrador. The Agency is governed by
legislation introduced in 1977.