With the Republic Day enthusiasm all around us, we went back to our Civics classes from school which reminded us that the date was deliberately chosen to honour the memory of the Declaration of Independence – Purna Swaraj of 1930.

The Constitution was passed on 26th November 1949 and signed on 24th January 1950 but declared officially on the 26th of January.

Jawaharlal Nehru, the first Prime Minister of India signing the Constitution of India in 1950, who also hoisted the flag for the Declaration of Independence in Lahore in 1929.

Trendsetters and fashion followers can now buy India’s latest style sensation, Sher Singh, delivered quickly and at no cost to their home or office anywhere in India. The executives behind Exclusively.in, one of the world’s leading online retailers of Indian fashion today announced the launch of Sher Singh, a contemporary range of apparel for men and women. Designed as a collaboration between global design experts from New York and New Delhi, Sher Singh is the world’s first online clothing brand from India which embodies contemporary Indian concepts using world-class international quality and designs. The website, www.shersingh.com, features a constantly growing range of lifestyle products, which include tees, trousers, polos, shirts, dresses, skirts, saris, tunics and other fashionable garments for style-conscious men and women looking to make a statement, whether at work or on the weekend.

So you saw this awesome behind the scenes shoot I was at right? Well the week after that I flew over to Delhi for the official launch ofSher Singhwith brand ambassador and co-investor Zaheer Khan and model, actress, producer and co-investor Sushma Reddy! (And of course my peeps over at Sher Singh, Sunjay Guleria, Sonny& Preeti Caberwal. Good times! Check it out 🙂

Cricketer Zaheer Khan has invested in a Exclusively.in Inc’s newly launched label – Sher Singh. Financial details of the transaction were not disclosed. He will also be the brand ambassador of Sher Singh.

Sher Singh range of lifestyle products for men and women include T-shirts, trousers, polos, shirts, dresses, saris and tunics with a focus on markets like India, the US and the UK. Exclusively is targetting sales of about $100Mn from the brand in the next two years.

Exclusively.in is an online private sales site selling Indian fashion, jewellery and home decor products. It was launched in June’10 by Sunjay Guleria. The portal features high-end traditional Indian apparel as well as scarves, jewelry, handbags, crafts, paintings, photography and other home goods made by Indian designers.

The company had recently launched a wedding boutique on its website, offering wedding attire sales from Indian designers such as Manish Malhotra, Tarun Tahiliani, Manish Arora, Ritu Kumar and Payal Singhal. It had also set-up an Indian fashion pop-up store in Manhattan (NY), for a flash sale.

In May this year, it raised $16 Mn in a Series-B funding round led by Tiger Global Management, with participation from existing investors, Accel Partners India and Helion Venture Partners. Before that it raised $2.8 Mn from Accel Partners and Helion Venture Partners in November 2010.

In the beginning, they resemble replicas of polo Ralph Lauren T-shirts which Delhites love sport, but a closer examination shows the difference.

Promises to be a treat for followers of fashion and the feel of more recent design of the India, the lifestyle brand Sher Singh launched its first collection of tees, pants, the polos, shirts, saris and tunics. The contemporary range of clothing for men and women is sold to the retail site.

If Bollywood stars such as Dia Mirza and Neha Dhupia have ventured into different companies outside their career, it is the Indian sports frat take the same route. Cricket Zaheer Khan, with the Ambassador of the brand, is also part owner of the company. He also participated in conceptualizing the “cricket” brand clothing line.

He said: “the mark symbolizes elegant contemporary clothing with an excellent work team.” Investment in society has the mission to Sher Singh mode of life in the world of the India brand. »

This is not the first time, a player of cricket has been associated with fashion. Cosmo Singh and Harbhajan Singh travelled the ramp as Virat Kohli barriers and Gautam Gambhir are the face of labels of fashion as Fastrack and Beverly Hills Polo Club, among others.

Most of the clothing of this varied collection of Rs 499-1 999; including their polo of the India of the team and the elegant Nehru collar shirts. The sports T-shirt collection is designed for fun and vibrant hues ranging from deep blue to red to pale pink salmon with Sher Singh eccentric logo printed on them.

With the India becoming a hot spot of fashion on the map of the world, Sher Singh promises to present an elegant Indian brand for the global public.

Sher Singh, a contemporary range of apparel, aspires to be India’s first lifestyle brand.

Trendsetters and fashion followers can now buy India’s latest style sensation, Sher Singh, delivered quickly and at no cost to their home or office anywhere in India.

Sher Singh, a contemporary range of apparel for men and women, has been designed as a collaboration between global design experts from New York and New Delhi. Their website, www.shersingh.com, features the range of all the lifestyle products.

Cricket, all the way
The company unveiled its first collection, Cricket by Sher Singh, today with Zaheer Khan, who also announced that he is one of the investors in the company. The team is also backed by other venture capitalists such as Tiger Global Management and Accel Partners, Rajan Anandan (MD, Google India), Sushama Reddy and Kishore Lulla (chairman, Eros Entertainment).

Speaking on the launch, cricketer Zaheer Khan said, “I am excited to be a part of Sher Singh. The brand symbolises stylish contemporary clothing, and I personally love the fit, quality, designs and fabric.

The brand and team is excellent, and I invested personally as I felt compelled by the mission of making Sher Singh the world’s first lifestyle brand from India.”

Sonny Caberwal, co-founder and COO, said, “As the world’s first Sikh model for global brands such as Kenneth Cole, Versace and Armani, I know first-hand India and its unique style and traditions have an important role to play on the global stage.”

Sunjay Guleria, co-Founder and CEO, said, “Sher Singh was conceived with a simple mission in mind: Present a stylish, world-class Indian lifestyle clothing brand to global audiences, and have it stand toe-to-toe with the best of them.

We believe India’s time has come to emerge, not just as a producer of high-quality garments to the world, but as a style leader with a globally recognised brand of its own.”

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About Sher Singh

More than a fashion brand, Sher Singh represents a global lifestyle that’s a new mix of shared cultures, trends and traditions. Defined by a style sensibility that is equally at home in New York or New Delhi. Sher Singh is rooted in the multicultural reality that is coming to define us all.

As an e-commerce lifestyle brand, Sher Singh was born in India, whose far-reaching global impact has inspired the world for thousands of years. The brand serves as a platform for an eclectic and extensive list of global curators with a fashion vision committed to ‘the global citizen.’

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