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@iPullRank #INBOUND15 Did You Know
Your Ad Network Will Like to You? If you’re not savvy enough to figure it out, you could be wasting big portions of your budget. h/t @willcritchlow https://medium.com/@robleat hern/the-mobile-video-ad-lie- 938a6de51367

@iPullRank #INBOUND15 “Tools must shift
from lines of code to declarative tools that allow business analysts to drag and drop processes, and users to compose apps rather than code them.” …and that’s where things are headed.

@iPullRank #INBOUND15 No Code is
MarTech’s Best Trend Tools like Optimizely, Google Tag Manager, Zapier and Unbounce put the power back in the hands of marketers

@iPullRank #INBOUND15 Model Identify a
performant segment of your audience Develop a hypothesis Launch something to support the hypothesis Determine how to measure Listen to performance Optimize Accordingly

@iPullRank #INBOUND15 “Only teams where
there’s cross-discipline understanding are going to be able to produce truly exceptional marketing content, and the gap between those agencies and clients and everyone else is only going to get more obvious as the rate of progress hastens.” @PeteWailes