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Streetcar: Driving On Demand (and great customer service)

I’ve just signed up for Streetcar, the driving equivalent of Software as a Service. Rather than have the capital expense of owning and running a car, you only pay for a vehicle as and when you need it ie as an operating expense.

Here are the main differences between normal car hire:

1. You can use the car for as little as 30 mins at a time. Costs start at £3.95 per hour.

2. An available car should be no more than 5 – 10 mins walk from your home or current location (in my case, I can walk to our nearest Streetcar in approximately 30 seconds – see picture above).

3. You can have one way trips ie you can leave the car at your final destination rather than return it.

4. You can call Streetcar’s service centre for free from the car’s hands-free phone. You can also divert your mobile phone’s incoming calls to the car, and plug in your iPod to the car’s stereo.

You pay £60 for a year’s membership – and then pay as you go after that. The sign up process was very swift and easy. They send you a smartcard which allows you to open up your chosen vehicle and then you key in your membership pin number to activate the car for driving – very clever.

For the typical urban commuter whose own car spends all week not doing anything except depreciating in value, the cost savings to be had by using Streetcar are quite compelling. They also offer a business version – replacing an owned fleet with Streetcars “without the fixed costs, depreciation and hassle. And if you don’t already have Streetcars right outside your office, Streetcar can even locate cars in your own office car park.”

We’ve been using it for about a year (since our insurance company decided our car had to be written off because of some relatively minor vandalism). It’s been pretty good so far, though I haven’t actually done the sums to see whether it has cost us less.

Diverting your phone to the car’s one is a nice idea. How do you find out the car’s number?

Andrew Bruce Smith

AIUI, each car has its own mobile phone number – so you simply set your own phone to divert to that number (however, worth remembering that your own phone will treat the diversion as an outgoing call – best to keep a check on your inclusive call minutes – otherwise, as I found out, you’ll get a bigger phone bill than expected……)

Why the LinkedIn Insight Tag is a huge free bonus for B2B marketing

Andrew Smith August 8, 2018

The LinkedIn Insight Tag - have you installed it on your website?Have you even heard of it?
If not (and you are involved in any way with B2B marketing or PR), you are denying yourself a lot of insight about LinkedIn members who visit your web property. In fact, any organisation that would like to know more about the type and kind of professional person visiting their site can benefit from the Insight Tag.
So what