How Consumer Demand is Shaping the Future of Video Calling for Enterprises

Part of CLX Communications, Sinch have released a new whitepaper, exploring how consumer demand is shaping the future of Enterprise Video Calling.

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Video is Already Being Used

38% of brands are already capitalizing on the shift in user behavior towards Video Calling in messaging apps like Skype. 46% of brands are considering integrating Video Calling into their apps.

The Appeal is Growing Further

Consumer-to-Enterprise Video Calling is growing; after canvassing 1,250 enterprises and 5,000 consumers across five different countries, we found that nearly 40% are now ready to have video calls with brands and businesses.

Banks are Primed for Video Calling

Banks are the most likely to adopt Video Calling, with nearly 30% stating they are likely to start using it within the next two years. Moreover, 24% of consumers would consider switching banks to a provider that offered Video Calling.

An Early Adopter Advantage Remains

Despite its growth, only 24% of respondents are able to name a brand offering Video Calling; this represents a huge opportunity for enterprises to gain a head-start by integrating Video Calling into their existing customer service channels.

Introducing Sinch

Part of the CLX Communications family since 2016, Sinch is a cloud-based communications platform, making it easier than ever for developers to add Voice, Verification, Video, SMS and Instant Messaging to applications, enriching the modern app experience. For developers, Sinch removes the complexity of building and maintaining communications infrastructures, and handles the heavy lifting with a simple to integrate SDK that any developer can use. To find out more about Sinch products, take a look at the Sinch website.