A few weeks after I had posted this bit, the cyberpunk celebrity/novelist Bruce Sterling picked up on it, writing in an entry about me in his beyond the beyond blog entitled “The Future of Printed Fiction“. (Actually he didn’t write a blog entry about me — he copy/pasted my Wetmachine post and inserted into it a few oracular comments of his own.)

“It’s all about being a make-do gypsy at the fringes of the web conference scene,” Sterling said in his prefatory remarks. “Gothic High-Tech, Favela Chic”.

I’ve been pondering that pronouncement (and others like it that he sprinkled through post by way of annotation) for a few months now (his post is dated October 14, 2010). Below the fold, I make an attempt at parsing them. I do detect a general tone of condescension in Sterling’s comments. Which, y’know, who cares. And furthermore I’m not even sure about that, that his comments are condescending. It seems like he’s making fun of me, but maybe he’s doing straight reporting or maybe he’s free-associating/scat-singing, like a jazz musician or person with Tourettes; I can’t really tell and anyway I’m not well-placed to judge, inasmuch as the subject is my life’s work. Mostly I’m grateful that Sterling blogged about me at all, because he has legions of fans & I got a nice jolt of web traffic and a mini-spike in book sales after he anointed me The Future of Printed Fiction. So thanks, Bruce.

In related news, both Sterling and I are slated to be in Austin, Texas next March for SXSW, the mega indie artist hipster conclave, at which event he will be giving a keynote talk to the multitudes and I’ll be on a panel (presumably before a much smaller and less adoring audience than Sterling’s) entitled “The Self-Publishing Novelist: Report from the Trenches”

Since Bruce & I will both be at SXSW, maybe I’ll get a chance to chat with him & ask him what his comments meant. Or, maybe, just maybe, when I get to SXSW & plop myself down in a chair to listen to his opening address I’ll discover that I’m the subject of his keynote talk, which will be about nothing other than, yes THE FUTURE OF PRINTED FICTION & how I, Sundman is it! And I will find myself thereby catapulted into cyberbionanonovelist superstardom, right alongside Bruce Himself and William Gibson and what’s his face, who wrote Cryptonomicon and is now working some newfangled space-age post-fiction with my friend Nicki Galland and that other guy who wrote the book about little nanomachines taking over your mind — no, not Acts of the Apostles , the other one. Probably not, I realize that. But if you’re reading this, Bruce, and would like to join me for a cuppa whatever, please do have your people call my people.

While I do confess to a bit of bewilderment about what Sterling is actually saying about me in his post, I think the gist is that printed (fiction) books are rapidly becoming “collector” artifacts for niche and rapidly shrinking communities of readers, like classic 35MM film cameras (Pentax, Minolta, Leica, Hasselblad. . .) that once commanded premiums in specialty stores and now go for a few bucks at flea markets.

Today Wetmachine talks with Geraldine Brooks, whose novel March won the Pulitzer Prize for fiction in 2006, about trends in publishing. She joins the roster of Wetmachine “Whither Publishing?” interviewees including Writer’s Digest impresaria Jane Friedman, ebook pioneer Mark Coker of Smashwords.com, and book designer extraordinaire Joel Friedlander.

I met Geraldine Brooks when we were seated next to each other at a small dinner party about two months ago. (Geraldine and her husband Tony Horwitz (also a recipient of the Pulitzer Prize — his is for journalism) and I have many mutual friends, including my wife Betty, who directs the lecture series at the Vineyard Haven Public Library, where Tony has been a speaker and Geraldine is on the hook for a talk next year.)

At that dinner party Geraldine and I discovered that we had many similar interests, including a shared taste for dystopian science fiction novels — the very kind of book I write. I offered to drop off a few copies of my books at her house and she said, “Oh, please do.” So the next day I hoped on my bicycle and rode to the address she had given me, and that’s how I discovered where she lived and that I had met her young son Bizu some 9 months earlier, when the fire truck to which I’m assigned, T___ 651, was parked in front of their house during a routine “furnace backfire” call. When I got home from dropping off my books I sent Geraldine the write-up in my diary about that fire call, and she was thrilled to get it, saying “That’s fantastic. Thank you so much for sending this. I remember that day quite vividly. I thought, that’s a very nice man out there, letting Bizu ramble away at him..”

Since then Geraldine & I have become pals. I think the moral of the story is, if you want to get on the good side of a famous writer and get her to answer questions for your insignificant little blog, let her observe you being nice to her child without having any idea who he is or that she’s observing you through the window.

As part of our continuing series of interviews with movers & shakers in the rapidly changing world of publishing, Wetmachine today talks with Joel Friedlander, proprietor of Marin Bookworks and creator & curator of the fantastically helpful and interesting site The Book Designer. Joel’s a long-time self-publisher and consultant to other self-publishers. He knows a lot and he’s funny and helpful. See my questions and his answers below the fold.

Me in my Defcon T-shirt glory

I write & publish fiction for hackers and geeks. I’ve written a novel and two novellas and I have another novel in the works. The baseline genre is cyberpunk/biopunk thriller, although I approach the subject matter in a kind of David Foster Wallace/Pynchonian way. So I’m actually kind of a postmodern metafictiony cyberpunky technothriller novelist. All my books concern hacking of both silicon-based and carbon-based systems.

As I discussed in Adventures in Self-Publishing, there’s no reasonable way for me to get my books into bookstores (all the tech bookstores that used to carry me have gone under). Therefor I have to use other ways to get my books in front of readers. So sometimes I go to places where hackers and geeks and congregate & there set up a table whereupon I put out copies of my books & glowing reviews from geekoid websites & start carnival barking like Billy Mays, selling my books for cash.

I’ve done this for more than ten years.

Does it make any sense to sell books this way? Am I a brilliant self-marketing original or just some crackpot who wrote some crackpot books? I don’t know, but if you read this post I’ll think you’ll have enough info to form your own opinions. (Jane Friedman of Writers’ Digest thinks I’m doing something right, which is some consolation.)

Below, the story of my most recent such gig & biggest one ever, Defcon, Las Vegas, late July/early August 2010. This account includes a rambling disquisition on the whole “hand-selling books on the road” idea in general, with lessons learned from ten years of this idiocy.

I first met Jane Friedman sometime around June, 2001, when she called to tell me that my novel Acts of the Apostles had won the Writer’s Digest National Self-Published Book Award for that year (in the “genre” category: a juried competition with 324 entrants, ahem; I digress).

That call took place pretty early in Jane’s 12 year career at F+W Media (and pretty early in my self-publishing career, now that you mention it.) Her talent was obvious and she rose quickly. In 2008 she was named the publisher of Writer’s Digest, the No. 1 resource for working writers. In her varied roles at F+W, she was responsible for the management and growth of multiple book lines, annual directories, newsstand and subscriber-driven magazines, online education and services, e-commerce, print and online advertising, as well as national writing events and competitions.

Jane recently left WD to take a position as assistant professor at the University of Cincinnati, and she now teaches full-time in the e-media department of CCM. She’s a frequent speaker at writing and publishing events; her focus is on helping writers understand the transformation underway in the media and publishing industries, and how they can be successful and in control of their careers.

I recently asked Jane if she would like to be interviewed for Wetmachine and SelfPublishing Review. She said yes, and I sent her some questions; her answers appear below the fold (and will appear in SPR tomorrow). If you read my recent interview with Mark Coker of Smashwords, you’ll notice some overlap in my questions. I think it’s interesting to see where Jane agrees with Mark and where she differs. But all of her answers are thoughtful and some of them are quite intriguing.Continue reading

Smashwords is a service for helping small and self-publishers format ebooks in diverse formats (for example: kindle, epub, PDF, Palm) and distribute them through diverse retail channels (for example Amazon, Apple, BN, Kobo, and Smashwords itself). A few weeks ago I sent Smashwords founder Mark Coker a note asking if I could interview him for Wetmachine & SelfPublishing Review. He said yes; I sent him some questions about the current & future state of book publishing, and he answered. His replies appear below the fold.

I found his answers interesting and direct, and I think you’ll enjoy reading what he had to say.Continue reading