Jim Fannin is a best-selling author, entrepreneur, premier platform speaker, life strategist, former professional tennis player and coach, educator, Internet radio and TV host, consultant, blogger, and philanthropist.

He has worked with more than 1,000 athletes in various professional sports, including the PGA, LPGA, NBA, NFL, NHL, MLS, MLB, U.S. Equestrian Association, WSOP and the Olympics. He has taught lectures for tens of thousands of individuals and corporate teams.

In his 40-plus years of experience, he has published a handful of books and a dozen audio and video publications.

In 1974, Jim discovered five markers for "thinking like a champion" and getting into "the zone" in all aspects of life, business, and sports. The five markers are Self-discipline, Concentration, Optimism, Relaxation, and Enjoyment (SCORE). He teaches that, together, these five markers can help unlock one's full potential.

The mental components of training and competition are just as important—if not more important—than the physical components for athletes and fitness enthusiasts who are trying to reach specific goals. Jim appeals equally to male and female clients. To learn more, go to his website.

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