It had very nearly opaque color coverage with the merest hint of the natural lip color coming through, but it was only noticeable at a very close range. The effect of that is really that the color doesn’t look heavy on–there’s a lightness to it, even if it is bright orange! I think that’s one of the most appealing aspects of the formula is how it doesn’t look or feel as heavy as many more matte/cream-finish shades are. Electric Orange lasted for five and a half hours on me, and it was lightly hydrating while I wore it. The formula had a moderately creamy consistency that enabled good glide without sliding around all over the place once applied.