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USA Rice Federation is the global advocate of all segments of the U.S. rice industry with a mission to promote and protect the interests of producers, millers, merchants and allied businesses.

Tuesday, July 24, 2012

USA Rice Federation Conducts Food Aid Market Study in Liberia

U.S. white milled rice.

MONROVIA, Liberia -- A USA Rice Federation consultant was in Liberia July 5 through 21 to conduct a food aid market-research study. The final report will provide guidance on the maximum tonnage of U.S. rice that can be programmed as food aid without disrupting commercial markets. The consultant met with government officials, non-governmental organizations' staff, wholesalers and other stakeholders in the market.

Per capita rice consumption, at about 100kg (220 lbs.) annually, is much higher in Liberia than other West African countries; rice accounts for almost 50 percent of adult daily caloric intake. Most Liberians purchase rice from rice shops (in 10kg or 25kg bags/22lbs. or 55 lbs.) or street vendors. Unbranded rice in 25kg or 50kg (55lbs or 110lbs) bags is identified by rice type and country-of-origin.

Local Liberian rice.

Liberia's imports continue to grow faster than domestic production and population growth. Local rice production contains red rice (a common weed), so many urban consumers prefer high quality imported rice. Last year, rice consumption was estimated at 425,000 metric tons (MT) with imports at 260,000 MT (U.S. parboiled rice accounted for about 50,000 MT). At least five U.S. brands of long-grain, parboiled and brown rice are offered in Monrovia's markets. USA parboiled rice is recognized as high quality, is priced at a premium and has good market acceptance. The import and monetization of rice into the Liberian market appears to be working well and little criticism of the system was noted.

U.S. rice food-aid shipments for FY2012 to date are 151,600 MT valued at $80.56 million. For FY2011, total shipments amounted to 140,500 MT valued at $74.52 million.

This report is time-sensitive, based on information available at press time. Content is derived from facts and sources believed to be reliable. Reprinting and/or distribution may be done with permission of the USA Rice Federation