Tag Archives: analytics

Digital is supposed to be the the most accountable of all marketing channels, but it turns out that measuring return on digital advertising spend isn’t so easy. Why? Because that most nimble and fast moving of creatures, the modern-day … Continue reading →

On June 15 I was privileged to be a speaker at the O’Reilly Twitter Boot Camp (#OTBC) along with luminaries such as Tony Hsieh, Steve Rubel, Tim O’Reilly and Eric T. Peterson. The purpose of the event was to swap … Continue reading →