The countdown to the Super Bowl and its commercials has begun, and in easily the most odd ad-related news of the day, Bob Dylan has apparently licensed his 1966 single “I Want You” to be used in a plug for Chobani, which sees a very large grizzly bear ravage a small mountain town grocery to get some honey-flavored yogurt. Because why not? Surely this will have many of us singing, “I want you, I want you, I want you so baaaad, Honey Chobani I want you,” as we engorge ourselves upon Greek-style yogurt just a day after the Big Game.