9 Tools to Optimize Your Best Marketing Asset: Your Brain

It’s an amazing time to be a marketer. Now more than ever before, we have access to tools, channels, and resources to achieve quantifiable and measurable results. The digital world is a blank canvas, and we have free reign to create anything. Just take a look at some today’s most creative digital marketing strategies (like Refinery29’s digital magazine or ModCloth’s community features).

What’s important to note is that these campaigns and programs didn’t just materialize out thin air. They are the result of a methodical planning process, and there’s one ingredient that’s responsible for fueling success—time.

It’s time that gives marketers the space and bandwidth that they need to be creative. But unfortunately, most of us don’t have enough hours in the day. We’re too busy running already-profitable campaigns to test out new experiments. And with the end of Q4 around the corner, we have even less time to explore new opportunities, technologies, and interests.

With time being our greatest asset, we need to carve out as much of it as possible—to optimize every micro-moment in our day to day. There are a handful of tools that can help. Here are 9, loved by the marketing community, to help alleviate your biggest pain points and time sinks.

GrowthHackers.com provides a low-touch, peer-driven forum to learn new skills.

One of the biggest challenges that marketers face is content discovery. We need to read blogs to learn, but few of us have the time to actively scour industry publications for the best content. That’s where GrowthHackers.com enters the picture. A digital community run by marketers for marketers, the forum makes it easy to surface interesting content. All that you need to do is sit back, wait, and wait for others to post their best resources.

What differentiates GrowthHackers.com from other resources is that its most popular discussions are tactical in nature. The GrowthHackers.com community cares about achieving results. Rather than posting fluffy pieces, members will tend to share and promote resources with hard data.

If you’ve ever run an event of any size, whether internal to your company or community-facing, you know how hard it is to keep logistics in order. You know you’re feeling the pain when you find yourself answering the same questions over and over.

Attendify gets rid of all these headaches while eliminating the overhead, commitment, and expense of building a custom app. You can give your attendees everything that they to manage their schedules, discover event content, and network with fellow-attendees.

No more paper. Re-use the app for recurring events. Free up your brain to focus on learning about your attendees and deliver the best experience possible.

Narrow.io is a SaaS app that uses modern Twitter marketing techniques to grow your following on the platform.

Organic growth on Twitter doesn’t just happen. Whether you’re managing your personal or company account, there’s some leg work involved, and it’s this necessary effort that is likely keeping your follower count stagnant.

Narrow.io is a tool that makes it easier for Twitter account holders to target their audiences and grow their followings. It automates the grunt work so that you, as a marketer, can focus on studying patterns, monitoring trends, and growing your audience. In other words, the tool frees up your brain to tackle the social media challenges that matter.

Assistant.to is an email plugin that makes it easier to schedule meetings.

How much time are you spending on scheduling meetings? If the answer is longer than 20 minutes per week, you are wasting too much time (not to mention, end scheduling and re-scheduling requests can be disruptive to your workflow.

This tool automates the scheduling process. Using technology, you get the benefits of working with an assistant, without needing to hire someone. Not to mention, it integrates with GoToMeeting, UberConference, Cisco WebEx, and GoToMeeting.

Reach the right audiences with the right messaging at the right time. That’s the marketer’s mantra – but it’s easier said than done.

CrystalKnows is an artificial intelligence tool that addresses this pain point by providing access to millions of personality profiles. In other words, you can better understand how to communicate with people based on their personalities.

Your Thoughts

Have you ever used these tools? Are there others that you’d recommend? Please share your thoughts, comments, and feedback in the comments section below.

As you’re well-aware, productivity is an art and blank canvas. You need to choose tools that are right for you. The challenge? Inspiration is tough to find, as many productivity tools are, themselves, time sinks.

So let’s simplify the process a bit and keep adding to this blog post–for the sake of your fellow marketers’ sanity. What apps do you use? Share your thoughts in the comments below!

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About the author: Ritika Puri is a San Francisco based blogger who writes about trends in business, internet culture, and marketing. She’s inspired by the intersection between technology, entrepreneurship, and sociology. Follow Ritika on Twitter!

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