Twitter may soon be introducing a new feature to its platform as part of the company's strategy to boost user growth. The San Francisco-based social media company is reportedly working on a feature that will mimic rival Snapchat making it easier for users to post videos.

The rumored Snapchat-like feature will cut down the number of steps required to open the camera inside the app.

When it comes to online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that having an email opt-in plugin and signing up with an email marketing service is enough to get high conversions. What they have failed to grasp is the importance of email personalization.

One study has revealed that 70% of businesses neglect to personalize their emails.

In recent years, WhatsApp has been trying to monetize its more than 1.3 billion users by highlighting the messaging platform's potential use in business. Last year, the Facebook-owned messaging app hinted that its thrust towards business users by introducing verified business accounts, which sparked speculations that the company was planning a business version of the app.

If you are starting to feel that the Facebook Messenger app seems to be too overloaded with features, then you are not the only one. Apparently, even Facebook's vice president of messaging products David Marcus had to admit that, indeed, the app became too cluttered.

In a blog post, Marcus wrote that "Over the last two years, we built a lot of capabilities to find the features that continue to set us apart.