Tuesday, 23 July 2013

1983: POWER LORDS (DC Comics)

Welcome to the world of also-ran toys...

I vaguely remember seeing the POWER LORDS (The Extra Terrestrial Warriors) in British toy stores but I never owned any and I never met anyone who did. I don't recall much (any?) of a marketing push behind them over here so it's entirely possible that we were seeing excess stock dumped after the line had failed stateside.

But Revell certainly gave these the best start they possibly could across the Atlantic: a three-issue DC Comics limited series (December 1983 - February 1984) and a spin-off computer game (advert below).

The toys themselves, obviously a MASTERS OF THE UNIVERSE wannabe, look to have featured some innovative action features, although Adam Power's was obviously just a twisting torso as demonstrated in the print ad (that ran across the DC comics line) below.

Probably not unsurprisingly, the early noughties revival in eighties toy and animation characters didn't see the return of this bunch.

SLOW ROBOT

Welcome to STARLOGGED!
It's a repository, and celebration, of Geek Media (mostly print) from the 'Star Age': that pre-millennial period between, roughly, 1972 (the opening of Marvel UK) and 1999 (the release of The Phantom Menace... and the end of innocence). But, of course, we'll bend the rules when we want to.
I only reproduce long out-of-print items for historical reference. I don't include anything that's currently in-print, is likely to be reprinted or otherwise commercially exploited by the copyright holder.
Comments and contributions are most welcome.