Special.T and Kusmi Tea introduce new range of tea capsules

Nestle’s Special.T has partnered with French firm Kusmi Tea to launch a range of tea capsules.

The Anastasia, White Anastasia, Imperial Label and Be cool blends will be sold under Kusmi Tea brand.

Anastasia is an Earl Grey that is blended with black tea leaves with bergamot, lemon and orange blossom, while White Anastasia has a white tea base.

“Whether it is in loose tea format, tea bags or now in capsules, everyone will be able to enjoy Kusmi Tea in their favourite format.”

Imperial Label is a delicate green tea that is flavoured with orange and cinnamon, while Be Cool is an infusion of liquorice and peppermint.

Special.T business head Catherine Bailly said: “We are pleased to launch the first tea capsules that combine Kusmi Tea’s ‘savoir faire’ with the tea expertise and patented technology of Special.T. We are confident that great innovation will ensure our growing success.”

Beginning from March this year, the new range will be available across Europe in Kusmi Tea boutiques in France, Belgium, Austria and Luxembourg, as well as in Nestlé shops in Switzerland. It can also be purchased through both the company’s websites.

Consumers can also purchase a Special.T tea machine from the same stores.

Kusmi Tea CEO Sylvain Orebi said: “Whether it is in loose tea format, tea bags or now in capsules, everyone will be able to enjoy Kusmi Tea in their favourite format. We are delighted about this partnership that will bring the best brewing system to the best tea.”

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