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Teva breathes its way into Guinness Book of Records

Zagreb, 5 May 2016 – hat can you do in 30 minutes? Catch up on your favourite sitcom? Burn 180 calories on an exercise bike? Clean the bathroom? Or break a Guinness World Record in breathing?

That is what 193 employees from PLIVA did today, together with more than 400 employees of Teva Pharmaceuticals, which PLIVA is a proud member of. Taking a break from their day jobs in areas such as finance, marketing, human resources and sales, colleagues from 14 countries across Europe spent half an hour breathing their way into the Guinness World Records through a pan-continent breathing class.

The breathing lessons were held simultaneously in PLIVA’s Zagreb-based Research Institute and in many of Teva’s European sites, led by fully qualified yoga teachers. They followed a strict format to comply with the Guinness World Records’ requirements and focused on inhalation, temporary suspension of breath, right- and left-nostril breathing, finishing with the “lion’s breath”.

“I am very happy because so many colleagues took part in the event, thus contributing from Croatia to breaking a record. I believe this event has helped us raise awareness about the importance of prevention for respiratory diseases. Finally, we all want better health and quality of life“, said Mihael Furjan, President of the Board of PLIVA.

„This World Record attempt demonstrates our commitment to respiratory care and represents the significant change that we can make together,” said Luca Frangoni, Head Respiratory Europe.

„People often forget what a burden respiratory disease can be, for the individuals affected, their families, and the health systems. Supporting the millions of people in Europe with asthma and chronic obstructive pulmonary disease is at the centre of our business and that’s why we’ve done this record attempt, to raise awareness and demonstrate this commitment for the respiratory community in a new and creative way. Teva aims to help empower patients to play a more active role in the management of their condition. Ultimately we want to give these patients the opportunity to have a better day,” he added.