Banzaihttps://www.banzai.io
A B2B Audience Acquisition Solution for MarketersThu, 07 Dec 2017 04:09:12 +0000en-UShourly1https://wordpress.org/?v=4.9.1https://www.banzai.io/wp-content/uploads/2017/06/cropped-banzai_icon-32x32.pngBanzaihttps://www.banzai.io
32327 Pre-Event Details You Should NEVER Misshttps://www.banzai.io/2017/09/23/7-pre-event-details-not-to-miss/
https://www.banzai.io/2017/09/23/7-pre-event-details-not-to-miss/#respondSat, 23 Sep 2017 19:50:55 +0000http://www.banzai.io/?p=601Organizing and hosting an event takes a lot of planning, and there are tons of details to keep straight. The following seven details should be at the top of your priority list.

1. Know Who Your Target Audience Is

You can’t possibly market to everyone. Stay laser focused on your core customer segment. Quality over quantity is the key to a successful event.

2. Build and Execute a Pre-event Engagement Plan

Keep your attendees engaged leading up the event. Get your speakers involved to promote their sessions, highlight keynotes and special activities in regular emails. You will create a lasting impression on your attendees before they event set foot in the door.

3. Remind your attendees

Don’t wait until the day before the event to remind your attendees. Provide a meeting invite that attendees can put on their calendars. Send reminder emails asking your attendees to confirm their attendance. Dedicate an individual or a team (depending on large your event is) is to call your registrants to remind them. Don’t forget to include detailed logistical information to make it easy for your attendees to prepare and arrive. If it’s in your budget, you could offer a ride-share voucher valid for an hour before and after your event. This makes it easy and safe for your attendees to attend your event.

4. Source Relevant Speakers

This will be a main selling point of your event so spend the time to identify influential speakers. Not only will a compelling speaker drive more registrations, they will improve attendance rates and engagement during and after the event.

5. Consider Giveaways

Never underestimate the power of a great freebie. Every loves free stuff, but they’ll be a lot more likely to remember your event if you take the time to hand out a high quality favor. Hoodies, coffee mugs and backpacks are a good place to start. Also, raffling off a high-priced item will also drive registration up and attrition down.

6. Set Clear Objectives & Identify Important KPIs

Ensure there are clear objections and everyone is working towards the same goal. As a part of the objection-setting process, set key KPIs such as attrition, cost per attendee, ROI and attendee satisfaction.

7. Plan an Efficient Check-In Process

Not only is it important to track who on the registration list attends the event, it is important to streamline the process as well.

]]>https://www.banzai.io/2017/09/23/7-pre-event-details-not-to-miss/feed/04 Marketing Strategies to Sell Out Your Next Local Eventhttps://www.banzai.io/2017/09/22/4-marketing-strategies-to-sell-out-your-next-local-event/
https://www.banzai.io/2017/09/22/4-marketing-strategies-to-sell-out-your-next-local-event/#respondFri, 22 Sep 2017 19:50:43 +0000http://www.banzai.io/?p=540Banzai is a B2B corporate learning company focused on driving audience acquisition for regional field events. Having executed hundreds of regional events, we will be running a series of blogs focused on regional event best practices.

If you’re worried about empty seats at your next event, here is a list of four simple tactics to reduce your stress and guarantee a return on investment.

1. Don’t Pick a Hotel Conference Room

This might sound obvious, but it’s astounding how many events take place at boring venues. Take the time to carefully select a unique place that suits the needs of your event whether that be a fun activity, sophisticated AV, or accessibility. In an upcoming article, I’ll be discussing some of the top venues for regional events from around the country. Stay tuned!

2. Survey Your Attendees

Give the people what they want! If you demonstrate to your attendees that the event will cater to their wishes, you are guaranteed better attendance. Events are all about the attendee experience. Don’t be afraid to reach out to your attendees and ask them if they enjoyed the event, what can be improved next time, etc. Feedback is critical.

3. Promote the Event Everywhere

Don’t stop at a few email invitations and a landing page. Your website homepage should promote the event. If your company has a customer log in, promote the event there. Surface banners on your blog, LinkedIn advertising, and email marketing are all effective tools for driving event registration. However, nothing beats picking up the phone and making some calls.

4. Get Serious and Pick Up the Phone

Studies have shown time and time again that accountability yields results. For instance, you are more likely to accomplish a goal if you tell someone about it. The same goes for events. Your registrants are more likely to attend an event if they provide written or verbal confirmation. Insist your marketing team to budget for call downs to drive registration and verify attendance. The cost of your event is not just venue, catering, etc. Audience acquisition is a real cost, that requires real budget.