CP Kelco Appoints Azelis in China, Hong Kong

January 30, 2013

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CHINA: CP Kelco has appointed Azelis as exclusive distributor in the People’s Republic of China and Hong Kong SAR, representing the entire product portfolio for food, beverage, consumer and industrial applications.

“China is a strategic growth market for CP Kelco’s nature-based products. As the market matures, there has been a distinct shift into high-quality and eco-friendly manufacturing, generating a rapid increase in demand for specialty ingredients—particularly within the food, beverage and other consumer sectors,” said Don Rubright, president of CP Kelco. “With its specialty mindset, we are confident that the Azelis’ team of experienced professionals in China is well placed to capture this demand, providing enhanced service, technical knowhow and efficient logistic solutions to our existing and growing base of customers.”

Joris Coppye, CEO of Azelis, added, “This appointment marks a significant milestone in Azelis’ expansion into the major growth markets of Asia Pacific, as CP Kelco’s product range has a perfect fit with the key growth segments food and beverages, personal care and coatings. It is a significant addition to the successful strategic partnership between both companies that dates back to 1996. We will use our expertise, combined with in-depth local knowledge and an intimate understanding of distinct customer needs in China, to deliver effective market penetration and ongoing support for CP Kelco’s unique, advanced product range.”