Efficiency Maine Project Highlights

People learn in different ways. Efficiency Maine wanted to help web visitors understand the full breadth of their programs in a more visual way. Vreeland developed a “whole house” graphic that provides an at-a-glance perspective of the many resources they offer.

Test your message. That’s what we do to make the most of our clients’ marketing budgets. For Efficiency Maine we ran two distinct ads on Facebook. In just a few days, we saw a surge in activity from one of the ad message variations.

Our brand strategy helps clients make the most of every marketing opportunity. It starts with a strong concept, like the ‘Good Choice’ concept we created for Efficiency Maine. It’s designed to be used across platforms – so the message and marketing dollars go farther.

Working with Efficiency Maine, Vreeland launched a major re-design of a web tool for the Residential Program. We listened closely to what the client wanted – an interactive tool that helps homeowners find the best efficiency contractor for their energy upgrades.

When Efficiency Maine launched a new phase of the Multifamily Efficiency Program, Vreeland helped educate participants about new program options. We created visual graphics that explain, at a glance, the steps needed to receive incentives.

Efficiency Maine’s Multifamily Efficiency Program helps landlords increase energy efficiency in multifamily buildings. Vreeland worked to build awareness for the program with a series of informational breakfast events and a successful direct mail campaign.

Efficiency Maine wanted consumers to really think about how much their old appliances are costing and how ENERGY STAR® appliances could help them save, year after year. Vreeland launched a multi-channel communications program to educate Mainers on potential savings.