You may purchase anything in store to get this deal with the exceptions of gift cards, adoptions and services such as grooming. These are pretty standard exceptions for this type of deal.

They offer a huge variety of pet items from food, toys, and accessories, to grooming needs, clothing for pets and housing items. We have two huge dogs who we spoil rotten, which can be quite pricey. I usually wait for deals like this to happen so that when I buy items like food or toys for them, I get a gift card to save on my net purchase. Getting the $25 gift card is like saving 25% automatically on your next purchase, which is a bonus.

The gift card will not have an expiry date, so you can even do this deal a few times and save the gift cards until you need them.