A new innovative and user friendly anti-counterfeiting solution to protect consumers from purchasing fake and counterfeit products

New York, NY (PRWEB) January 23, 2014

Real EyeD, LLC, a spin-off of INSCATECH, a food fraud detection and prevention firm, has announced today the release of its unique patent pending scratch-off bar code label to detect and verify product authenticity by consumers via their smart-phone. Originally designed to protect consumers from purchasing fake bottles of alcohol, the Real EyeD™ scratch-off label can be affixed to almost any package or article to give consumers the assurance that the product that they are about to purchase or consume is authentic.

According to a 2010 report by the International Anti Counterfeiting Coalition Inc., (IACC), a Washington, D.C.-based non-profit organization, counterfeiting of brand-name products costs U.S. businesses $200 billion to $250 billion annually and counterfeit merchandise is directly responsible for the loss of more than 750,000 American jobs. (Submission of the International Anti Counterfeiting Coalition to the Intellectual Property Enforcement Coordinator, March 24, 2010 http://www.whitehouse.gov/sites/default/files/omb/IPEC/frn_comments/InternationalAntiCounterfeitingCoalition.pdf)

Consumers are the ultimate victims of counterfeit products receiving poor-quality goods at an excessive price and can be exposed to health and safety dangers. Over time, consumers lose confidence in that manufacturer’s brand name, causing irreparable damage to the brand.

Addressing consumer needs, the Real EyeD™ solution provides in two simple steps, a tool consumers can use to determine if a product is real or fake. Just prior to purchase, consumers can remove the scratch-off label with a coin or other abrasive object to reveal a QR code. With use of any QR code scanning smart phone application, the consumer can scan the code and get an immediate response from Real EyeD’s central database as to whether the product is authentic.

“Many inventors have come up with complicated solutions to combat the growing problem of counterfeit item proliferation. Most of those options are not geared towards the real victims, the consumers,” said Real EyeD™ co-inventor Izhak Weintraub. “We provide the consumer with an easy way to detect and verify the product authenticity while protecting their privacy as well as their pocketbook.”

“We do not collect any information about those who use our application. It is strictly an authentication tool that protects consumers before they lose money on counterfeit items or consume something that could ultimately hurt or even kill them” said Real EyeD™ co-inventor and INSCATECH Founder, President and CEO, Mitchell Weinberg. The label can be easily placed by the genuine producers on bottles, packages, luxury fashion items, electronics, pharmaceutical products and sports memorabilia.