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A blog for advertising creatives in Australia, New Zealand and Asia. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 06 Annual, email: michael@campaignbrief.com

Friday, August 31, 2007

THE WORK 07: OGILVY NAMED NETWORK OF THE YEAR, SAATCHI NZ BAGS AGENCY OF THE YEAR

The total number of ads and campaigns accepted into The Work 07 annual was 395, down on last year’s record number of entries of 413. Well over 4000 entries were received from 253 of the best agencies and production companies throughout Asia, Australia and New Zealand. A high quality 400 page hardback publication, including two DVDs of TV and integrated, will be published in November. Saatchi & Saatchi Auckland is the "Agency of The Work 07", scoring the most number of entries from an individual office with 15 making it into the annual. JWT Singapore and DDB Auckland share second place this year with 12 entries each, while fourth place was a real battleground and saw five agencies finish with 10 apiece: Colenso BBDO Auckland, DDB Sydney, Ogilvy & Mather Mumbai, Saatchi & Saatchi Kuala Lumpur and Saatchi & Saatchi Sydney. BBDO Guerrero/Ortega and Ogilvy & Mather Bangkok share ninth place with nine points each completing The Work 07 Top Ten. Last year Saatchi & Saatchi offices finished first, second and third and though they have not managed this dominance again, they do still have three agencies in the Top Ten. DDB have made a good improvement on this table in 07 with the Sydney and Auckland offices increasing their acceptance totals by seven and five respectively. Saatchi & Saatchi Kuala Lumpur came from nowhere last year with ten more entries in the book this time around. Ogilvy and Mather Bangkok were up five with their nine entries and BBDO Guerrero/Ortega had four more entries in this year’s book than last year.

THE TOP NETWORKS The Work’s Top Three Networks are unchanged from 2006: Ogilvy & Mather is number one again, taking the "Network of The Work 07" title. BBDO was again second and Saatchi & Saatchi third. O&M had 15 individual offices contribute to its winning number of entries of 58. Their top performers were Mumbai (10), Bangkok (9) and Beijing (7). This year's total is the same total as last year in The Work 06. BBDO were a more distant second this year with 52 entries compared to last year’s 56 and Saatchi & Saatchi’s 48 entries was one down on last year’s 49. BBDO's top performers were Colenso BBDO Auckland (10), BBDO Guerrero Ortega Manila (9), and BBDO Bangkok and Clemenger BBDO Wellington (6 each). The Saatchi & Saatchi network was headed by the "Agency of The Work 07" - Saatchi Auckland with 15 acceptances. Saatchi Sydney and Saatchi Kuala Lumpur also had a large haul (10 each) as did Saatchi Singapore (7). The fourth placed network was the fast improving JWT. Their total of 44 acceptances was headed by JWT Singapore (12), JWT Bangkok (8) and JWT Mumbai (7). Next best networks were DDB with 30 acceptances (DDB Auckland 12, DDB Sydney 10) and Leo Burnett with 28 (Burnetts Mumbai and Sydney 7 each).

15 Comments:

Fair play to Mr Tait and Mr Singo. They are far richer and smarter than I could ever hope to be. It's just a shame that what has been a great brand in O&M around the world has been castrated here in Sydney to the point that we think of them as being so shit it's not funny. Still. Rather have their cash than all of these awards that mean fuck all in terms of my mortgage.

Rule #1 - You do great work, you win awards, people offer you more cash to come do it at their place. You keep doing it, then other people offer you even more cash to go do it at their place and so on. Guess what happens to your mortgage then....?

I think you'd want to be very careful not to underestimate the creative impact Matt Eastwood is having on DDB Sydney. While he has certainly hired some very important people - Steve Back being the most obvious - it's his overall stewardship of the creative department that is starting to deliver big time. Watch this space.

Thanks 8.38. that's all very true and my salary has indeed skyrocketed. But in terms of real money not advertising creative salary man money it's a tiny amount compared to what these real power brokers who hate awards earn, don't you agree?

The other thing you may or may not know, when your salary goes up you buy a bigger house and your mortgage actually goes up.

Hey 9:58! You forget, In Melbourne there is no Singletons. It's an Ogilvy office and combined with Badjar, is poised to do better work than Sydney. They almost lured Richard Muntz there as Cd before he took the gig at JWT

It's pinhead opinions like the ones on this page that have made Singo the rich man he is.

Cos he doesn't give a crap about anything other than selling his as many of his clients things to as many people as possible.

Which, though this point may be lost on some, is the sole point of our industry.

And as we all ties ourselves up in angst and artistic endeavour, or enjoy our creative 15 minutes of fame, he's been on the telly for forty years making people buy fridges, beer, countries, governments.

Singo has forgotten more about what makes Australians tick than you plonkers collectively will ever know.

And if he ever wants to take a swipe at someone, he doesn't do it anonymously.