Optus Partners with ECAL

Optus (Singtel Optus P/L), the second largest telecommunications company in Australia, has partnered with ECAL, to help drive the success of its new Optus Sport business.

Optus Sport, the new official broadcaster of Premier League in Australia, will leverage ECAL's huge connected calendar audience to reach and communicate with Premier League fans in Australia.

Premier League use the ECAL dynamic calendar marketing technology globally, to deliver game and TV broadcast details straight into the fans' personal digital calendar.

With the help of ECAL, Optus are targeting Australian-based Premier League fans, with promotional messaging and links in their calendar, for each and every Premier League game. This allows Optus highly intimate and powerful messaging capabilities, to promote the best available Optus Sport subscription plans, for the ultimate coverage of the Premier League - every game live, plus exclusive programming via the Optus Sport multi-channel video platform. For Optus customers, thee is also a link direct to the live stream, straight from the calendar.

This is an important customer acquisition strategy for Optus, who are totally redefining their business as a digital media company, from a traditional telecommunications business.

Optus are also using the ECAL service for their own customers across their digital channels, so they can easily schedule Premier League game times for their favourite teams into their calendar.

As the portfolio of TV broadcast content at Optus Sport builds, and their range of partnerships develop, ECAL will be there to help Optus connect and engage their customers, and find new ones.