Whatever your business, it’s always important to stay one step ahead of the competition. As you know, we are great believers in niche marketing as a way to do that. So today, we’re going to discuss useful and not so useful ways to find yourself a niche. And as a mini case study, we’ll use the example of a small company in one of the world’s busiest and densest urban areas. The business is a consulting firm, Mandrien in new york city.

There are lots of consulting firms and consultants out there. In fact, “consulting” and “consultant” have both become very vague terms. Even women selling Mary Kay cosmetics are “consultants”, after all.