Enroll in our Speciality Retailer Program

Find the right account for your business

Become An Asmodee North America Speciality Retailer

Whether you are a new applicant or an existing ANA Specialty Retailer, you must choose to apply for one of our account types. Please review the features and advantages of the different account types below, and apply for the one that’s right for your business.

Account Overview

Our retailer partners form the foundation of our success in bringing our products to consumers, and we’re
committed to helping our retailers succeed in every arena. We have created three distinct account types that
offer retailers a choice in how they can sell Asmodee North America’s products based on their specific
business needs.

Policies governing these account types will be in effect as of August 1st, 2017.

Whether you are a new applicant or an existing ANA Specialty Retailer, you must choose one of our new account
types and sign the corresponding sales policy. Please review the features and benefits of the different
account types, and choose the one that’s right for your business.

Flagship Accounts

Toy & Gift Accounts

General Accounts

Is a brick-and-mortar store required to qualify for this account type?

Yes

Yes

No

Am I eligible to sell Asmodee North America products online?

Yes

Yes

Yes

Must the majority of my sales transactions happen in my brick-and-mortar store?

After selecting the account type that best fits your business needs and signing the corresponding sales
policy, Asmodee North America will review your application as well as your account selection. If you are
approved, you will be contacted by an ANA representative and your account type selection will be confirmed.
During this process, we may direct you to reapply for a different account type based on your business
model.

Please note: these changes apply only to Specialty Retailers in the United States. Canadian and
international retailers should continue to contact their standard distributors, as applicable. For
international sales inquiries or questions, please email
intlsales@asmodeena.com.

This account type is designed for retailers who are engaged predominantly in the business of selling games,
pop culture items, comic books, and related accessories; and who provide in-store space for gaming,
demonstrations, tournaments, and other in-store organized play activities. Flagship Accounts are generally
expected to carry an assortment of Asmodee North America’s product lines, and participate in major new ANA
product launches.

This account type is the right one for my store, if:

I run a store focused on giving customers a place where they can purchase products, play games, and meet
new people who share their passion for games. The majority of my business is in my brick-and-mortar
store, where my staff and I provide detailed product information and gaming activities, including
demonstrations and Organized Play events, to customers.

Requirements/Features of this Account Type:

Is a brick-and-mortar store1 required for this account type?

Yes

Am I eligible to sell ANA products online?

Yes

Must the majority of my sales transactions happen in my brick-and-mortar store?

Yes

Am I required to follow a Minimum Advertised Price (MAP)2?

Yes

Am I eligible to have early access to sell key releases3?

Yes

Am I eligible to get demo copies of games for my brick-and-mortar store?

Yes

Am I required to provide gaming space in my store?

Yes

Am I required to run at least one Asmodee North America Organized Play4 program in my
store?

Yes

1 Brick-and-mortar stores are physical retail locations open to the public.

4 For select product lines, Asmodee North America offers Organized Play programs to
Flagship Accounts to encourage regular game nights and tournaments.

Flagship Account Tiers

The Flagship account was created to reward retailers for their efforts in growing sales and gaming activities
of ANA products. Asmodee North America has created three Flagship tiers, Silver, Gold, and Platinum, with
retailer benefits increasing with each higher tier.

Asmodee North America will assign each Flagship Account a tier, based primarily on the guidelines5
below.

Guidelines

Silver

Gold

Platinum

What is the minimum expectation of my annual sales of ANA products (in MSRP value)?

$10,000

$40,000

$150,000

How many ANA Organized Play programs am I expected to support?

At least 1

At least 4

At least 6

What is the minimum amount of game space expected in my store?

16 seats

32 seats

48 seats

Benefits

Silver

Gold

Platinum

Do I qualify for the Annual Growth Rebate Program6?

No

No

Yes

What is my allocation priority7 of ANA products in short-supply?

Normal

High

Highest

5 These directions represent guidelines only. ANA reserves the right, at its sole
discretion, to determine the tier of each Flagship Account.

6 Flagship stores that grow sales of ANA products 10% or more year-over-year qualify for a
1% volume rebate.

7 Generally, Flagship Accounts have the highest allocation priority of any account type
for ANA products in short supply.

Frequently Asked Questions

The price Asmodee North America charges authorized distributors for an ANA product varies based on the Flagship tier of the retail account purchasing the product. The higher a retailer’s Flagship tier, the more favorable the price. Actual wholesale prices are set by ANA authorized distributors.

Starting in 2018, Platinum Flagship Accounts that grow sales of ANA products by 10% year-over-year will receive a 1% credit on the MSRP value of their annual purchases in January of the following year.

For Example: A Platinum Flagship retailer grows its sales of ANA products to $220,000 MSRP value in 2018. Compared to its sales of $200,000 in 2017, the retailer has grown its ANA business by 10%. Therefore, the retailer qualifies for an Annual Growth Rebate of $2,200 in ANA product credit (through an authorized ANA distributor) to be awarded in January 2019.

Asmodee North America determines the tier for each Flagship Account using a variety of different factors. These factors include, but are not limited to, sales volume, product demonstrations, organized play, stock commitment, and new release launch participation. Please refer to the primary qualification guideline table listed above.

While ANA reserves the right, at our sole discretion, to determine the tier of each Flagship Account, it is our intention to understand each Flagship account and their business goals, and to work together to help them grow and advance to the next tier.

If you have questions about your Flagship tier, and how we can work together to grow your business, please contact salesaccounts@asmodeena.com.

Asmodee North America is committed to identifying select key products and providing Flagship Accounts with these products prior to the general release date. Early access products may only be sold in brick-and-mortar stores. ANA and your ANA Distributor will provide information on early access products when applicable.

Asmodee North America enforces a Minimum Advertised Price (MAP) policy for our products throughout all of its sales channels. For our Essentials product range, our MAP policy allows retailers to advertise a maximum discount of 10% off of MSRP. All of our other products in our current active product catalog can be advertised for a maximum discount of 20% off of MSRP.

The best marketing tool available to retailers is a demonstration copy of a product. Asmodee North America provides Flagship Accounts the ability to purchase demonstration copies of core games at a reduced price. Please contact your ANA Distributor for more information about our demo game program.

For select product lines, Asmodee North America offers Organized Play programs to Flagship Accounts to encourage regular game nights and tournaments. For a complete list of Organized Play kits available and how you can participate, please contact your ANA Distributor.

Yes, if your business needs change or if you feel a different account type may suit your business better in the future, you may apply to become a different account type. Retailers can only operate under one account type at a time. ANA may, at its sole discretion, even if the submission of this application is approved, mandate a waiting period for a retailer to transition from an existing sales policy and account type.

This account type is designed for retailers with a more traditional business model, that carry a variety of
toys, gifts, educational products, and other general interest merchandise.

This account type is the right one for my store, if:

I run a local store where I stock a variety of creative toys, books, and educational materials for
children and families. In the games section of my store, I focus on top-selling, broad-appeal titles. I
do some online sales, but my primary business is through my brick-and-mortar store, where my staff and I
can work with customers to discover their needs and recommend products that best suit them. I do not
have dedicated space for in-store gaming or activities.

Requirements/Features of this Account Type:

Is a brick-and-mortar store1 required for this account type?

Yes

Am I eligible to sell ANA products online?

Yes

Must the majority of my sales transactions happen in my brick-and-mortar store?

Yes

Am I required to provide gaming space in my store?

No

Am I required to follow a Minimum Advertised Price (MAP)2?

Yes

Will I be required to buy from a limited selection of ANA products3?

Yes

Am I eligible to have early access to sell key releases4?

No

Am I eligible to get demo copies of games for my brick-and-mortar store?

Yes5

Will I have access to Asmodee North America Organized Play programs for my retail location?

No

1 Brick-and-mortar stores are physical retail locations open to the public.

Frequently Asked Questions

The ANA Toy & Gift Catalog is a limited catalog of games with broad market appeal. These products are chosen based on a proven track record of sales by retailers with traditional business models and are ideal for families and friends that play games together at home.

The Toy & Gift Catalog will be updated regularly to provide retailers with access to new products and to ensure the correct product mix over time. You can request the details of the ANA Toy & Gift Catalog from your ANA Distributor or by clicking here.

Asmodee North America enforces a Minimum Advertised Price (MAP) policy for our products throughout all of its sales channels. For our Essentials product range, our MAP policy allows retailers to advertise a maximum discount of 10% off of MSRP. All of our other products in our current active product catalog can be advertised for a maximum discount of 20% off of MSRP.

The best marketing tool available to retailers is a demonstration copy of a product. Asmodee North America provides Toy & Gift Accounts the ability to purchase demonstration copies of core games at a reduced price. Please contact your ANA Distributor for more information about our demo game program.

Yes, if your business needs change or if you feel a different account type may suit your business better in the future, you may apply to become a different account type. Retailers can only operate under one account type at a time. ANA may, at its sole discretion, even if the submission of this application is approved, mandate a waiting period for a retailer to transition from an existing sales policy and account type.

This account type is designed for retailers who do the majority of their sales outside traditional
brick-and-mortar stores or who desire to carry a narrow selection of ANA product lines. This account type
was created to provide flexibility to retailers who have non-traditional business needs.

This account type is the right one for my store, if:

The majority of my sales come from outside of a brick-and-mortar location, and I see an opportunity to
grow my business by providing customers with Asmodee North America products.

Requirements/Features of this Account Type:

Is a brick-and-mortar store1 required for this account type?

No

Am I eligible to sell ANA products online?

Yes

Am I required to follow a Minimum Advertised Price (MAP)2?

Yes

Am I eligible to have early access to sell key releases3?

No

If I have a brick-and-mortar store, am I eligible to get demo games for that retail location?

Yes

If I have a brick-and-mortar store, am I required to provide gaming space in that retail location?

No

If I have a brick-and-mortar store, will I have access to Asmodee North America Organized
Play4 programs in that retail location?

Yes

1Brick-and-mortar stores are physical retail locations open to the public.

2 The Asmodee North America Minimum Advertised Price provision of the ANA Hobby Games
General Retailer Policy prohibits General Accounts from advertising ANA products at a price lower than
20% below MSRP.

3 Only Flagship Accounts have access to early release products.

4 For select product lines, Asmodee North America offers Organized Play programs to
General Accounts with brick-and-mortar stores to encourage regular game nights and tournaments.

Asmodee North America enforces a Minimum Advertised Price (MAP) policy for our products throughout all of its sales channels. For our Essentials product range, our MAP policy allows retailers to advertise a maximum discount of 10% off of MSRP. All of our other products in our current active product catalog can be advertised for a maximum discount of 20% off of MSRP.

The best marketing tool available to retailers is a demonstration copy of a product. Asmodee North America provides General Accounts with brick-and-mortar stores the ability to purchase demonstration copies of core games at a reduced price. Please contact your ANA Distributor for more information about our demo game program.

For select product lines, Asmodee North America offers Organized Play programs to General Accounts with brick-and-mortar stores to encourage regular game nights and tournaments. For a complete list of Organized Play kits available and how you can participate, please contact your ANA Distributor.

Yes, if your business needs change or if you feel a different account type may suit your business better in the future, you may apply to become a different account type. Retailers can only operate under one account type at a time. ANA may, at its sole discretion, even if the submission of this application is approved, mandate a waiting period for the retailer to transition from an existing sales policy and account type.