Towards Zero Partnerships 2016 to 2020

Every Towards Zero partnership helps to achieve the goal of reducing road deaths to fewer than 200 and reducing serious injuries by 15%.

Within Towards Zero, there are four important areas of focus for partnerships.

Every partnership will link to one or more of these areas.

Towards Zero Impact Area

SHARED RESPONSIBILITY

Victorian Community

COUNTRY VICTORIANS

Regional and Rural Victorians

UNPROTECTED ROAD USERS

Cyclists, Motorcyclists or Pedestrians

YOUNG PEOPLE

Aged 16 to 25

Aim

To help Victorians recognise that they have a role in keeping themselves and others safe on the roads.

To educate country Victorians about rural road safety issues and how a Safe System approach will help to save lives and reduce injuries.

To give unprotected Victorians the information that can help them, stay safe and avoid injury.

To give young people the information and tools to help themselves and their friends stay safe.

Measure of success

Influential leaders and organisations are champions of change

Influential leaders and organisations are champions of change

Influential leaders and organisations are champions of change

Influential leaders and organisations are champions of change

Victorians have new insights and improved attitudes to actions that will move the state towards zero road trauma

Behaviour change locally

The TAC has been able to influence individuals to take specific actions e.g. protective clothing, ABS, phone and music use while using the road network

Behaviour change within the age group of 16 to 25

Organisations take ownership and implement their own initiatives

Regional Victorians take ownership and implement their own initiatives

Organisations take ownership and implement their own initiatives

The TAC has been able to influence individuals to take specific actions e.g. buy safe car, leave phone alone

Shared Responsibility

Towards Zero calls for every organisation, every business and every person – the whole Victorian community, to take responsibility for road safety. It is only by working together that the Victorian community will be able to reduce road trauma.

The TAC and its road safety partners can only do so much to help move Victoria towards achieving the goal of zero deaths and serious injuries on the roads. They can provide infrastructure, legislation and enforcement, but alone, they will never achieve zero. Industry must also contribute by providing the safest possible vehicles, while every road user needs to take responsibility for their own safety and that of others.

Country Victorians

Death rates on country roads are four times higher than on metropolitan roads and nearly half of all road fatalities in Victoria happen on 100 and 110 km/h rural roads. Two out of three people killed or seriously injured on country roads are country people.

Unprotected Road Users

Pedestrians, cyclists and motorcyclists are the most vulnerable road users. They suffer the most severe consequences in collisions because they cannot protect themselves against the speed and mass of vehicles.

Young People

Young drivers are one of the highest risk groups on our roads and night time is when half their crashes happen. A quarter of fatalities on Victoria’s roads involve young drivers. That’s 55 people killed and another 1245 seriously injured each year in crashes where the driver of the vehicle is under 25. Inexperience, lifestyle factors, risk-taking and the use of older cars with fewer safety features make young people far more vulnerable to crashes and injury.