LAN Systems, a leading Atlanta IT Outsourcing company, hosted the Dacula Business Association June lunch.

Online PR News – 27-June-2010 – – Norcross, GA, June 26, 2010 -- LAN Systems, a leading Atlanta IT Outsourcing ( http://www.lansystems.com ) company, hosted the Dacula Business Association June lunch. The attendees enjoyed the networking opportunities at the business meeting and a presentation on social media.

The Dacula group has grown to include many businesses from Gwinnett County and beyond. "LAN Systems is pleased to be part of this growing group," said Lauren Maxwell, Business Development Manager. "Our presentation on social media was very targeted. We suggest that businesses guard their corporate personality and deliver the right message through their social medial initiatives."

The presentation is an abbreviated version of the training workshops offered by LAN Systems. ( http://www.lansystems.com ) Workshops are designed for those that want to increase their company reach and promote their products and services using Social Media. This type of training is part of the ongoing educational offerings from LAN Systems on topics of business interest.

Discussion included how to create and update social media platforms used to promote business. The most used platforms and tools to aid in getting the most from your social media investment were discussed.

"Strategy is the foundation of any social media initiative," said CEO Mary Hester. "We help businesses develop social media marketing goals and policies to safeguard their image."

Social media allows businesses of all sizes to reach a wide audience and add personality to the corporate message at a fraction of the cost of traditional marketing campaigns. But companies have to be watchful of the results of their social media presence.

Topics included LinkedIn, Facebook, Twitter and blogging. Emphasis was placed on the most used and most effective types of social media and the strategy needed to run a successful social media campaign. Often, getting started and understanding the time investment is the most difficult part.

"This presentation was a great opportunity to introduce social media concepts to those that want to delve deeper into social media," said Liz Hansen, Senior Account Executive. "Everyone realizes how important social media is for businesses today and the importance of using tools to run a successful campaign."

LAN Systems ( http://www.lansystems.com ) has a LinkedIn group, Social Media Strategies for Business, where the discussion can continue. The group is devoted to helping businesses understand and use social media for positive impact.

About LAN Systems:
LAN Systems ( http://www.lansystems.com ) provides people-focused IT solutions. As technology experts, LAN Systems helps companies make the most of their existing IT investment and choose the right solutions to fuel growth. LAN Systems is a leading provider of IT Solutions for growing businesses in Metro Atlanta and is expert in computer system and network design. Installation, administration and support is delivered by its team of Microsoft Certified Systems Engineers (MCSE) and Cisco Certified Network Associates (CNNA). LAN Systems is a Microsoft Gold Certified Partner and are authorized partners with Hewlett-Packard, Dell, Novell and Citrix to name a few. For more information, visit: http://www.lansystems.com.