Ed and Ron will interview Brad Smith, Global EVP of Customer Experience at Sage. Brad is responsible for developing all aspects of the Sage customer experience, from product design to the invoice experience and all points in between. He has nearly 20 years of leadership in web consumer, enterprise software, and communication service provider industries. Brad is on the board of the Consortium for Service Innovation and loves talking about customer experience.

In July, Ron Baker spoke at Sage Summit and delivered two presentations. This is the first entitled Mr. Spock v. Homer Simpson. He does a great job of comparing and contrasting two schools of economics: the classical and the newer behavioral. Have a look: