Family pays tribute after sign death

The family of the New Zealander killed when a hoarding fell onto him while he was walking in London have paid tribute to the well-loved man, and say they are struggling to come to terms with his sudden death.

Jacob Marx, 27, was walking on Camden Rd, north London, on Monday evening (UK time) when the metal hoarding from betting shop William Hill fell in strong winds and crashed on top of him, causing severe head injuries.

He reportedly suffered a cardiac arrest and was treated at the scene but died later in University College Hospital, the Daily Mail reported.

In statement, David Marx remembered his youngest brother as "a wonderful person, a special part of our family, and a much loved friend and partner".

"Losing him so quickly and so far away is very hard for us to come to terms with. We thank everyone for the love and kind support we've received as we try to grapple with what has happened," he said.

The Marx family thanked the emergency services and people in Camden who tried to help save Mr Marx.

"It means a lot to us that despite him being so far from home, people did their best to look after him."

The family are making arrangements to have his body returned to New Zealand.

Others who knew Mr Marx have paid tributes to the Gisborne man, described as likeable and clever.