Cómo KatL comenzó su viaje en logotipos

Nombre de la empresa

ELVIS

Descripción general

tms support solutions ltd are in the process of launching a new innovative software product called ELVIS. The Engineering Logistics Visual Information System (ELVIS) is a forward deployable, multiple capability solution for frontline diagnostic and maintenance support on multiple assets. The system compromises a ruggedized laptop and case, fully secure communications, sat phone, universal supply, thermal printer and web cam.
The deployed solution was developed to solve a growing problem within the equipment support circles where engineers are being given more and more laptops to do their job. By reducing several laptops into a single self contained system, support costs will plummet.

Cuéntanos a qué tipo de público quieres llegar

Our target audience is primarily the decision makers of the military sector at officer level. The clientele we are targeting range from 35 to 65 years old with the majority being male.
It is essential that the new logo/brand is bold, strong and promotes a reliable feel to reflect the software.

Requisitos

The tms support solutions ltd corporate colours are primarily red, white and black, however you are not limited to using these colours and are very open minded to new ideas. We would be happy with both ideas of using the complete name ‘ELVIS’ or the ‘E’ on its own or possibly both. We want to convey a very strong image which represents a powerful solution to a big problem. We want to make sure our customers recognize our brand/logo as the only Company who supplies this capability.
The brand/logo will be used on the product itself and all marketing materials to including the website, posters, presentations and email campaigns; we therefore need it to be very flexible. The logo maybe be stenciled/engraved/embossed onto the physical product. All work to be submitted in vector format, in both colour and black and white.
We definately dont want anything to do with Elvis Presley or indeed Costello.
(www.tmsss.com )