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In this course
students will partner with Hospitality Program students to create a visual identity for a restaurant. Hospitality students will provide a concept and menu items and together, students will develop the name, logo and menu designs. Students will explore the elements that make an identity appropriate, engaging and cohesive. Color palette, iconography and type selection will be discussed with Hospitality clients. Designers will present their Hospitality clients with options and discuss possibilities. Menus will be comped and formally presented at the end of the 7th week.
In the second portion of the course design students will be working on their own to further develop the identity elements. They will design applications such as signage, an ad campaign, communications package and develop guidelines for logo usage. The final project will be presented in a printed and bound book.
Slide lectures, assigned readings, videos and class critiques will augment the design process.

In this course
students will partner with Hospitality Program students to create a visual identity for a restaurant. Hospitality students will provide a concept and menu items and together, students will develop the name, logo and menu designs. Students will explore the elements that make an identity appropriate, engaging and cohesive. Color palette, iconography and type selection will be discussed with Hospitality clients. Designers will present their Hospitality clients with options and discuss possibilities. Menus will be comped and formally presented at the end of the 7th week.
In the second portion of the course design students will be working on their own to further develop the identity elements. They will design applications such as signage, an ad campaign, communications package and develop guidelines for logo usage. The final project will be presented in a printed and bound book.
Slide lectures, assigned readings, videos and class critiques will augment the design process.

An interactive adventure into the world of production. Production, the glue that keeps the advertising, marketing and communication industry whole. Covering all forms of production, from, digital, to legacy, to new and emerging media. If you are going to be involved in Design, Advertising, Marketing and Communications, the information exchanged via this course will greatly benefit your professional life.

An interactive adventure into the world of production. Production, the glue that keeps the advertising, marketing and communication industry whole. Covering all forms of production, from, digital, to legacy, to new and emerging media. If you are going to be involved in Design, Advertising, Marketing and Communications, the information exchanged via this course will greatly benefit your professional life.

This is an introductory course designed to explore the basic tools, techniques and principles of
drawing. Students will develop an understanding of the five basic perceptual skills of drawing:
The Perception of Edges, The Perception of Spaces, The Perception of Relationships, The
Perception of Light and Shadow, and The Perception of the Whole Form. This will be continued
with an-depth study of classical drawing principles critical to achieving realism in drawing.
Concepts such as Composition, Proportion and Perspective will be covered. Students will learn
to further render forms through analysis of light and shadow and by utilizing the 5-value system.

This is an introductory course designed to explore the basic tools, techniques and principles of
drawing. Students will develop an understanding of the five basic perceptual skills of drawing:
The Perception of Edges, The Perception of Spaces, The Perception of Relationships, The
Perception of Light and Shadow, and The Perception of the Whole Form. This will be continued
with an-depth study of classical drawing principles critical to achieving realism in drawing.
Concepts such as Composition, Proportion and Perspective will be covered. Students will learn
to further render forms through analysis of light and shadow and by utilizing the 5-value system.

This is a course comparing motion pictures to their literary source stories.
D550 Fridays 11:30 – 2:00
This course will allow students to examine the relationship between film and their literary sources. Through classroom discussions and out-of-class assignments, students will analyze classic and contemporary literary texts and their cinematic versions. Students will examine the relationship between film and literature, with specific focus on the techniques used in fiction, drama and film and the influences of censorship and society. Students will focus on the similarities and differences of literary works adapted into films.

This is a course comparing motion pictures to their literary source stories.
D550 Fridays 11:30 – 2:00
This course will allow students to examine the relationship between film and their literary sources. Through classroom discussions and out-of-class assignments, students will analyze classic and contemporary literary texts and their cinematic versions. Students will examine the relationship between film and literature, with specific focus on the techniques used in fiction, drama and film and the influences of censorship and society. Students will focus on the similarities and differences of literary works adapted into films.

This course introduces students to core concepts in the graphic communications field including typography, color theory, design and production terminology, reproduction processes, file formats and substrates.

This course introduces students to core concepts in the graphic communications field including typography, color theory, design and production terminology, reproduction processes, file formats and substrates.

The OpenLab at City Tech:A place to learn, work, and share

The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.