Thanks for visiting our skate shop. Loco is made up of a team of dedicated, passionate professionals who love to rollerblade. We have a physical high street store in Eastbourne, Sussex, near Brighton, on the sunny south coast of England where we do in-store fittings, run the website and drink ALOT of tea! Our website is one of the most highly regarded worldwide for those who want to buy skates online. We are the premier UK shop for inline skates and Rollerblades and 'UK Skate Shop Of The Year' 2009/10/11/12/13 & 14 according to the UK Rolling Awards.

Loco was founded by long-time skater Jake Eley who continues to run the shop and website today alongside the rest of the team. Jake is best known for his committed involvement in the UK rollerblading industry, for his exposure with K2 skates from '01 onwards , British Champion 2002 and more recently for his involvement in a bunch of media projects involving rollerblading including music videos, events, TV shows and online viral videos. According to the 2010 UK Rolling Awards Jake is a 'UK legacy' (!?)

Loco has long been a popular resource for the core rollerblading scene due to our grasp on what’s current in rollerblading and pedantic product knowledge whilst simultaneously being popular amongst those who are new to the sport for our competitive prices, easy to use web-interface and straight-to-the-point advice. We continue to push the business year upon year with great faith that the more professional we can look as an industry, the more appealing we can look as a sport.

The LocoSkates Skate-team reflects the core, dedicated passion of it’s primary customer base and includes some of the world’s best skaters. Richie Eisler, Nick Lomax, Joe Atkinson, Jenna Downing, Alex Burston, Leon Humphries, Elliot Stevens, and more; are a mix of pro skaters, world champions, viral superstars and local legends. All skating for Loco for the simple fact that this is the REAL THING, no false impressions included! Check out our team pages for more on these guys and other Loco reps.

We are also involved heavily in event sponsorship, tours, contests, media, skater promotion, product manufacturing and generally setting the standard for being the most pro-active skate shop in the UK.

LocoSkates expanded in 2012 with our bigger, better high street store and a clean new website. We continue to build for the future with our ever-expanding website and stock levels. We pride ourselves on doing the job properly: We have a physical shop, all our stock is ready to be dispatched and the website is updated daily!