The R&D elite of the market: The CNBC RQ 50

The CNBC RQ 50 is a new ranking of the most innovative companies in the market. From old-guard sectors, including industrials, oil and gas and defense to toy makers and some of Silicon Valley's elite, the R&D cultures within the RQ 50 companies prove thatinnovation isn't just about spending big, it's about a relentless long-term focus on R&D that optimizes return on innovation to shareholders. Read more about the RQ 50 methodology, created by Anne Marie Knott, professor of strategy at Washington University in St. Louis.