Corporate Communications

1) Do you agree that the success of corporations rests in their ability to communicate effectively to convince stakeholders of their point of view and persuade them to respond in a desired manner?

2) Should relationships and communication patterns differ with different categories of stakeholders?

3) Do corporations that follow ethical principles of honesty and integrity have a stronger customer following than companies that are unscrupulous?

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1) Yes, please note that I totally agree that the success of corporations largely rests upon their ability to communicate effectively and clearly. Clear communication articulates a corporation's ideas, feelings, attitudes, morals, missions, goals, and values associated with the business. Communication also informs, persuades, and expresses the underlying ideologies and beliefs of a business. Thus, it is a vital vehicle to convince stakeholders of ...