Pentax K-5 IIs SLR camera : Pentax Ricoh announce the introduction of its Pentax K-5 IIs flagship digital SLR camera, designed to advance the company’s well-received K-5 camera, which launched in October 2010. This new dustproof, weather-resistant and cold-resistant SLR camera includes a newly developed SAFOX X AF sensor that delivers the broadest autofocusing EV range (-3 EV to +18 EV) in its class. In addition, the Pentax K-5 IIs is offered without an anti-aliasing filter, making it the perfect solution for photographers who practice commercial and studio photography where camera settings, lens selection, lighting, and other shooting conditions are controlled.

Pentax Q10 camera features : Thanks to the incorporation of a newly designed back-illuminated CMOS sensor with high sensitivity and low-noise characteristics, the Pentax Q10 delivers high resolution pictures with 12.4 megapixels, and a top sensitivity of ISO 6400. The combination of a performance imaging engine, and exclusively designed Pentax Q-mount lenses, enables the Pentax Q10 to provide clear, high contrast pictures rich in gradation and texture, even at the edges. With high sensitivity noise minimized, the photographer can use the entire sensitivity range from ISO100 to the highest ISO6400 for sharp, clear pictures. The photographer can take advantage of the built-in HDR function, which produces one composite photo from multiple images.

Pentax K-5 II SLR camera : Pentax Ricoh introduces a new digital SLR camera model, designed to be the successor to the Pentax K-5 (launched in October 2010), which has been very well received for its compact but solid, functional body and high-quality image reproduction. As the flagship model of the K series, the Pentax K-5 II boasts many advanced functions and user-friendly features, including a newly developed AF sensor assuring a broader AF working EV range, to accommodate many kinds of shooting conditions and photographic requirements. The Pentax K-5 II’s high-speed continuous shooting mode allows photographers to record as many as 30 images (in the JPEG format) in a single sequence at a maximum speed of approximately seven images per second, ideal when shooting fast-moving subjects.

Pentax Q10 system camera : Pentax is proud to announce the 12.4 Megapixel Pentax Q10 system camera. The compact and lightweight Pentax Q10, barely larger than a deck of cards, offers digital SLR quality for photographers of all levels. Based on the successful Pentax Q - the world’s smallest, lightest interchangeable lens camera - the Pentax Q10 features a newly adopted CMOS image sensor and an upgraded algorithm to provide users with improved performance, including higher quality pictures and faster autofocus (AF) operation. In addition, the Pentax Q10 retains all the creative features of its predecessor - including the bokeh function to create a defocused effect, and the 'Smart Effect' modus to apply various built-in photo filters - allowing photographers to express their creativity.

Pentax X-5 bridge camera : Within its compact, easy-to-carry body, the Pentax X-5 features a high-magnification optical 26-times zoom lens offering a focal-length coverage from 22.3mm ultra-wide angle to 580mm super telephoto (in the 35mm format). Coupled with the 1cm Macro mode, which lets the photographer capture dramatic close-up images of a subject from just one centimeter away, the Pentax X-5 offers quick, effortless shooting in a wide range of photographic situations. The Pentax X-5 also provides the Intelligent Zoom function, which extends the camera’s zoom coverage to approximately 187.2 times (for a focal length of 4174mm in the 35mm format) without compromising image quality.

Pentax Photo Competition Meet Britain : To celebrate the launch of the new Pentax K30 DSLR camera, Pentax Ricoh Imaging UK Limited has launched Meet Britain, a nationwide photo competition asking members of the public to submit images of the things they feel make Britain great. The Pentax photo competition campaign is being spearheaded by singer and actress Sarah Harding and DJ and TV presenter Reggie Yates who will each create a set of images. The best images will then be shortlisted and will feature in an exhibition which will be open to the public in September. One photo competition winner from each category will take home a Pentax K30 DSLR camera and one overall winner will take home the £1,000 prize fund.

Pentax K30 Digital SLR Camera features : The Pentax K30 features the new state-of-the-art SAFOX IXi+ AF sensor module, which assures responsive, high-precision autofocus operation by incorporating a diffraction lens to minimize chromatic aberration in accordance to the characteristics of each individual lens. A dedicated sensor also factors the light source into its calculations at the time of shooting. Additionally, 9 of its 11 focus points have cross-type sensors to capture subjects in sharp focus, while a spotbeam assists the AF system during low light situations. When photographing sport events, the Pentax K30 high-speed burst shooting function comes in handy, allowing users to capture active, fast moving subjects in a series of pictures at a maximum speed of 6fps in JPEG format.