Blogs & Content

Localizing ads, both visual and search, might be the key to marketers' holiday seasons. That, according to one expert who believes unifying local digital marketing with organic listings and search management can help smaller brands compete.
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As the holiday season approaches, forecasts indicate that marketers and merchants need to make an effort to engage digitally. According to Adobe, the online spend will surpass $107 billion, that's a 13% increase YoY.
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Email marketing cannot be a one size fits all approach or solution. Many companies throw ideas at a wall (or at customers in this case) to see what sticks, instead of testing them to ensure they work. Especially if hitting your revenue numbers is contingent on holiday sales, testing is essential. SendGrid is looking into the 2016 holiday season to give marketers insight into better open, engagement, and conversion rates for this holiday season.
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Malfunctions, virus problems, theft, even natural disasters. These are a handful of ways marketers data, files, and content can be deleted or irrevocably harmed. Here are 4 tips to protect these documents.
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While many marketers are building up the content on product pages, new data indicates that this content build-up needs to be in place across the web, specifically on social media, not just on ecommerce or product pages. In fact, most consumers now say Facebook is the site that is inspiring most of their purchase decisions.
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A few years ago social media was supposed to kill email. Then it was messaging apps. Yet, email continues to go strong, and according to new data, it's tracking high on the engagement level across demographics.
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New data out from LivePerson underscores the importance of smartphones for consumers. According to their research nearly two-thirds (65%) of Gen Z and Millennial consumers 'prefer communicating' with friends/family via their phone rather than in person. In addition, most (61.8%) would prefer leaving wallets at home rather than phones.
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Look for content to make a resurgence in the digital space. According to 10Fold's new 2017 Content Insights from US Tech Marketing Execs report, not only are brands more focused on content, they're planning hourly content releases.
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While coupon clipping and price comparing is not a new activity for shoppers, it is becoming more and more prevalent with the adoption of smartphones, online coupon hubs, rewards clubs, and mailing list offers. New data shows just how important deals are to shoppers - hint: more than you know - and we offer insight into how marketers can better connect.
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Trends in summer travel may have an impact on how online marketers connect with people. Socialbakers had broken out some of the biggest trends through the summer travel season, and chief among this is that self-serve travel options - like Airbnb and Uber - are among the top growing brands in the social space.
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Several recent studies have found that email remains the preferred contact method for consumers with their favorite brands. Still, many emails go unopened or without garnering any clicks. Here are four tips to beef up your email strategy.
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Analyzing social actions - like Facebook 'likes' - is important, but marketers need to take this kind of analysis even further, according to one expert. AffinityAnswers is diving deeper into the social sphere to discover 'social affinity', which can tell brands even more about their customers.
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According to data out from Return Path about 20% of marketing emails are no longer reaching consumers' inboxes; this placement problem is not only an immediate problem leading to lost sales, but also a long-term issue because emails landing in spam rather than the inbox can lead to a reduction in sender reputation. Here's how marketers can improve inbox placement.
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While more and more ad dollars are pushing into the digital space, there remains a big problems for many online marketers: not wasting the digital spend. According to new data from The CMO Council, of the $563 billion marketers are spending on digital advertising each year, about 20% is wasted because of fraud.
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