Smart Stop

Art Direction, Branding, Copywriting, Print, Web + Mobile

How do you get through to kids on Bus Safety?

Smart Stop is a tool to help teach students aged 4-15 about bus safety.

When we first met to talk about the brief, we realised that this could be something really special and a bit fun. The project includes age specific content, quizzes, papercraft activities and a game we designed called “Lollipop Ninja”. I’m hoping it should be apparent, but we really had a blast making this one.

At every step of the way, we kept asking ourselves if this made sense and worked for the intended target audience? We knew that in order to make a difference here we’d have to make sure the content was appealing, the game was genuinely fun and the whole experience was going to work for the kids.