Design

DESIGN

Looks good, I’ll take it.

Design is an elementary expression of creativity. Design manages to do something which is nigh on impossible by any other means of communication – it forges a direct and emotional connection to people without first having to overcome any cognitive or intellectual hurdles. Regardless of personal taste, design can convey precise messages, emotionalise a context and create subcultural associations without excluding untargeted audiences.

Design has become one of the strongest tools to help you stand out in an environment of increasing individualisation and emotional connection with businesses. Young, urban target groups are pushing the development of the self-reliant consumer who actively lives their creativity and individuality. Design, creative subcultures and their ambassadors allow brands to connect with these hard-to-reach groups.

We see the value of design not just in terms of visual codes but as a chance for brands to let themselves be transported into the worlds of the many sub cultures by creatives and opinion leaders. The credibility of both the brand and the culture are mutually dependent: only through authentic communication will content be spread by the culture itself and only then does it offer the artists a chance to present their work in its purest form.

Whether corporate designs, magazines, websites, artist collaborations, exhibitions, merchandise, film or photography – the digital life has blurred the traditional disciplinary lines, creating a world of innovative creative opportunities.And yet, the core tenet of classic design remains, the idea transcends the channel. Design is more than just superficial. For us, design is the visible representation of speech and emotion and the key to an effective relationship between sender and recipient.