Exceptional 3D has announced completion of the '2D-to-3D' conversion of the trailer for "Metallica Through The Never" with partner and 3D digital signage network operator Travel Plaza TV."Metallica Through The Never" will world premiere this week at the Toronto International Film Festival, but the eye-catching 'no-glasses' 3D version of the trailer aired nationally last week in high-trafficked Travel Plaza convenience stores throughout the U.S. on Travel Plaza TV's nationwide 3D digital signage network."The trailer looks incredible in high-definition 3D," said Eric Angello, CMO & chief creative officer for New York-based Exceptional 3D, "and now customers have a chance to enjoy a taste of the 3D experience, without the glasses, whenever they stop at one of the Travel Plaza TV network locations.""Our creative team has been the proverbial 'wizard behind the curtain' when it comes to the engaging experience and impact that the content being presented through this technology has on an audience," he added.Travel Plaza TV's glasses-free 3D television and digital signage network exclusively features Exceptional 3D's patented auto-stereoscopic 3D display technology. The U.S.-based national 3D digital signage network is capable of playing both 3D content and legacy 2D content in sequence or at the same time through content management software making it an entirely future-proof digital signage solution.The Travel Plaza TV 3D digital signage network offers advertisers the opportunity to make an unforgettable impression, in previously non-existent locations, to deliver content or brand experiences to a captive audience of local neighborhood shoppers, travelers and truckers who are taking a break from the road."Having worked together on airing [no glasses] 3D trailers for 'Jack The Giant Slayer' and 'Pacific Rim,' we knew an exceedingly respected 3D experience would be the result of Exceptional 3D's professional integrity and creative craftsmanship," said Bill Botte, CEO and president of Travel Plaza TV, Ogden, Utah. "Travel Plaza TV presents advertisers with the opportunity to deliver a unique glasses-free 3D content or brand experience and our 3D digital signage network opens the door to a captive audience environment for advertisers where they previously did not have the chance for exposure. They can be certain their brand and image will be handled professionally while the Travel Plaza TV 3D digital signage network puts a unique glasses-free 3D advertising experience well within reach."Read more articles about Retail Digital Signage