Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Kraft Heinz materialized in July 2015 following the merger of Heinz and Kraft, forming the world’s fifth largest packaged food company from two household names. Kraft Heinz’s portfolio overwhelmingly contains established brands within two mature ...

Yoghurt is facing maturity in Western Europe, where dairy sales are falling. Changing demographics and growing competition from plant-based dairy products are exacerbating this decline. To reverse this trend, producers will need to re-establish ...

Yili is China’s number one dairy company with a wide-ranging product portfolio covering almost all the dairy-related subcategories. Recent innovation domestically has included the launch of Plant Selected, a plant-based soy drinks brand. ...

This report highlights the key growth drivers of edible oils in MEA. Whilst health concerns drive growth of certain types of oils, value for money is the biggest driver of sales in this region. The economic recession in many countries in the region, ...

Obyedinennye Konditery is a Russia-based confectionery and sweet biscuits manufacturer, with a strong regional focus and a diverse portfolio of brands. Russia remains the company’s main market, where it offers its products in the mass segment. ...

Table sauces and cooking ingredients are seeing strong growth, with dips also showing vigour in various markets. Clean and ethical labelling, health and convenience continue to shape innovation. There is also a growing preference for premium and ...

Western Europe is the world’s third largest savoury snacks market, following North America and Asia Pacific. Innovation combined with the health and wellness trend drives sales in this category. Ingredients such as ancient grains or sustainable ...

The baked goods market in Latin America, largely driven by performance in the three biggest geographic markets (Brazil, Mexico, and Argentina), is set for continued growth into the forecast period through the majority of the region. The tradition of ...

Snacking is rapidly evolving in Asia Pacific - so much so that the region is no longer a follower, having surpassed both Western Europe and North America in 2016 and 2017, respectively, in retail value sales of snacks in the world. In line with ...

Amid the forecast downgrade in developed economies, companies are focusing on niche positioning to sustain growth, while the EU-Japan trade agreement is bringing opportunities for new market entry, notably in dairy. The risk of a no-deal Brexit is ...

Focused on Scandinavia, the Baltic and Central Europe, Orkla Group is one of the strongest packaged food players in these regions, with a large basket of leading local brands. Its growing presence in India, as well as cross-country launches, ...

As Brexit approaches, it remains unclear as to what form the UK’s exit from the EU will take. A Light/No Brexit, a No-Deal scenario and a disorderly No-Deal Brexit all remain possibilities, with the latter especially feared by many in the packaged ...

Korean food is known as spicy and has a unique taste to foreigners, which was considered a barrier to entering the global market. Younger adults have an interest in spicy food for fun and challenge, Korean manufacturers introduce fusion recipes based...

Chocolate confectionery is rather saturated and consumers’ awareness around health is constraining growth. On the other hand, indulgence and premiumisation appear to be the key drivers behind the marginal historic growth of chocolate confectionery in...

A global leader in chocolate confectionery, gum and pet food, Mars operates a large portfolio of world-renowned brands with long history and loyal consumer base. Despite its worldwide presence, over 90% of the company’s sales are generated in ...

Chile’s healthy economy and falling unemployment supported strong growth in packaged food in 2018. With consumers leading increasingly busy lives there was growing demand for convenient products towards the end of the review period, with ready meals ...

In line with Nestlé’s key message, “Nestlé. Enhancing quality of life and contributing to a healthier future”, its growth strategy for the last few years has been centred on its aim to reposition itself to become the world’s leading wellness and ...

The Euromonitor Cannabis Legalisation Proximity and Attractiveness Index is the first publicly available overview of the current and future dynamism of cannabis regulation and market forces in 100 of the world’s biggest global consumer markets. ...

This report highlights key growth drivers of drinking milk in MEA. Despite economic adversity, the category is set to be boosted by new products, and rising awareness of food intolerances and healthier options. Government incentives and exemptions ...