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Find out more about Electric

Electric is a global, premium, sport and lifestyle accessory brand rooted in southern California’s rich action sports, music, art and customization culture. Electric’s unrelenting approach to the elevation of style, quality and function in its products has earned the brand a renowned position.

Today, Electric designs and markets an extensive line of sunglasses, snow goggles, backpacks, luggage and accessories through a primarily action sport and sporting good global retail network including the Americas, Europe, Japan, China and Australasia. Since 2011 Electric has been a part of Kering, a worldwide leading Luxury and Sport & Lifestyle group.