The world's greatest swimmer was forced to say sorry after a British tabloid newspaper showed a picture of him appearing to smoke marijuana through a glass pipe, known as a bong, at a student party just weeks after creating history at the Beijing Olympic Games. In a spellbinding week, Phelps had won a record eight gold medals and turned himself into a $100 million superstar.

What is this, 1965? In the age of massive steroid public hearings, this seems so inconsequential.