Zalando decided to launch in 2012 its own fashion brand. They started with a women collection and a collaboration with the berliner fashion designer "Bernadett Penkov". Followed a men collection and a capsule collection with "Kaviar gauche". We used for the hangtag and packaging thick raw carton, branded with a molded white logotype. Letterhead, compliment cards, vouchers and buisness cards are printed black on Olin rough pure white paper. The first 2 seasons, we played with the fold, concrete on the cover of the lookbook SS12, translated by colored layers for the fall/winter campaign. Followed more minimal objects, debossed typographic titles on white or black covers with subtil color appearance (printed & hot foil) on the backs.