What is a concept store?

The concept store can be defined in this way: deco, fashion, sport, lingerie, even food. The goal is to bring together in one place different brands grouped according to a universe ... often that of the trend.

Because it is above all that attracts a clientele generally pointed: exclusivity and the air of time. For brands it is also a way to share their values ​​in a different way while giving a modern image via a selection of quality products.

When was the concept created?

It seems that the first concept store to open its doors was L'Eclaireur (now 5 boutiques) in Paris, in 1980. Precursor, this rather elitist concept store has built its notoriety on its ability to find the best decoration trends and Fashion from the four corners of the globe.

Today the concept stores are multiplying, even Karl Lagerfeld and the BNP have theirs!

Why does it "buzz"?

The concept store is a pure marketing product. It is thought from A to Z to please those who push the doors. From the logo to the decoration, the attitude of the vendors, the shape of the bags (often recyclable paper) or the music broadcast, everything is staged to make the place unique and friendly

Two shops to discover

GIL GALWAY

Casual chic for men

Gilles Bougniart, a stylist trained at the Bischoffsheim Institute (today Francisco Ferrer), quickly became responsible for collections and production for various houses, including the André group. A good school. He juggles with materials, cuts, and organizes his travels according to the quality of the way, linen, cotton, especially for the manufacture of men's shirts. That will be left to him.

The brand Gil Galway was born in 1997. Its collection of shirts has been enriched by a complete range of men's ready-to-wear products, ranging from trousers, sweaters, jackets and accessories. He loves materials as much as colors and, from the moment of entry, it feels. Italian Sneakers White sailing, shirts and sweaters of his own label, Berwich pants, Altea, Calabrese scarves, Aquarama jackets, and Marinella ties - the Neapolitan must - exclusively on Brussels. The mix offered is perfect.

Gil Galway
Rue de Namur 65b
1000 Bruxelles
Tel: 02.513.88.97

ATYPIQUE CONCEPT STORE

Art gallery, accessories, handcraft & clothing

Jonathan Ghilain created his shop in 2016. Atypique Concept Store is, as its name suggests, a special shop: clothing store for men and women (trousers, jackets, dresses, shirts, accessories (bags, hats, jewelery, Gloves ...), but also art gallery, grocery and showcase representative of Malagasy handicrafts.

Atypique favors a short stream and works directly with creators, usually young and mainly Belgian.

Jonathan Ghilain created his shop in 2016. Atypique Concept Store is, as its name suggests, a special shop: clothing store for men and women (trousers, jackets, dresses, shirts, accessories (bags, hats, jewelery, Gloves ...), but also art gallery, grocery and showcase representative of Malagasy handicrafts.

Atypique favors a short stream and works directly with creators, usually young and mainly Belgian.