We’ve talked before about the relevancy bulls eye. The more relevant your message is, delivered to the most relevant audience at the most relevant time and (perhaps most importantly) the most relevant place and you’ve hit the bulls eye to optimize your marketing. With larger brands, though, this becomes quite a challenge. Large businesses, especially franchise and national consumer product brands, almost have to trust hundreds or thousands of local store managers and franchisees to carry their brand forward.

In the social media space, this challenge is no different. In fact, it’s a microcosm of the greater challenge. Do large brands have one Facebook presence or dozens? Who is in charge of that content? Approval? It can be a mixed back of frustration.

But we come back to the relevancy bulls eye. If you want to hit those four points of relevancy, big brands have to be local.

And the ideas we’ll share aren’t exclusive to big brands, but also smaller companies that happen to have multiple locations. A five-location local coffee shop will benefit from these ideas as well as the actual size of your business and whether or not you’re “big” is certainly relative to your challenges.

Jump over, register and join us Thursday, Nov. 17 from 4 p.m. until 5 p.m. ET. We’ll have some fun talking about how your company can taclke the challenges of becoming local.

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

http://twitter.com/danortegaPR Daniel Ortega

Thanks for sharing, I am going to try and make time to join the webinar this coming Thursday. I am curious to learn how dominant businesses can expand their vast presence even further. I think that if this is done right it will ultimately effective larger businesses as well as the businesses at the grassroots level.

http://twitter.com/danortegaPR Daniel Ortega

Thanks for sharing, I am going to try and make time to join the webinar this coming Thursday. I am curious to learn how dominant businesses can expand their vast presence even further. I think that if this is done right it will ultimately effective larger businesses as well as the businesses at the grassroots level.

Big brands also need to stick in the local market and social media plays the huge role the branding locally. And if the brand be successful in the local area more then it will definitely going to rock in the world wide market. And starting with the small thing, one can avoid the failure with big market. So to reach at the higher position , one needs to go step by step and not jump directly. As jump directly up be cause for the jump so down in the future. Any way thanks for sharing great point.

Big brands also need to stick in the local market and social media plays the huge role the branding locally. And if the brand be successful in the local area more then it will definitely going to rock in the world wide market. And starting with the small thing, one can avoid the failure with big market. So to reach at the higher position , one needs to go step by step and not jump directly. As jump directly up be cause for the jump so down in the future. Any way thanks for sharing great point.

Ajohnston

Sounds like a great topic, but I’m going to be traveling then for the holidays. Will the webinar be posted somewhere after the fact??

http://socialmediaexplorer.com JasonFalls

We’re planning on recording it. No worries!

Ajohnston

Sounds like a great topic, but I’m going to be traveling then for the holidays. Will the webinar be posted somewhere after the fact??

About Social Media Explorer

Social Media Explorer is a digital and social marketing strategy house and an information products company. From helping clients build business and measure digital success to offering unique consumer insights through our innovative approach to consumer research to educating audiences at our exclusive events, Social Media Explorer is leading businesses into the social and digital realm.

Anchored by years of experience as digital marketing and social media marketing strategists, partners Jason Falls and Nichole Kelly offer business-oriented social and digital marketing strategy and management, educational events and custom training, industry and custom research products, a learning community and question-answer site and a noted industry conference and event series called Explore.