Security First International Holdings, Inc. Joins AT&T as Approved Affiliate Program Partner to Support Nation-Wide Consumer Adoption

LAS VEGAS, NV, Dec 18, 2012 (MARKETWIRE via COMTEX) --
Security First International Holdings, Inc. (PINKSHEETS: SCFR), a
leading provider of mobile financial products and services for
consumers, is extending the company's M-Cash(TM) mobile reload
service to over 70 million active AT&T subscribers.

AT&T Android customers can now load funds to their American Express
prepaid cards through the M-Cash(TM) service. This follows the
company's recent approval as a partner of the AT&T National Affiliate
Program.

The revolutionary M-Cash(TM) mobile reload service is available to
all subscribers of the major mobile networks that currently control
more than 80 percent of the wireless market. The company's M-Cash(TM)
mobile reload service is a convenient way for consumers to securely
fund prepaid reloadable cards with any Android mobile device, and is
available to all American Express prepaid card holders through Google
Play for a onetime charge of $4.95.

Reportedly, at the end of the second quarter of 2012, AT&T said it
had 105.2 million wireless subscribers, Verizon had a total of 111.3
million wireless customers, and Sprint and T-Mobile reported 56
million and 33.2 million subscribers respectively.

M-Cash(TM), mobile reload service launched in partnership with a 3rd
party Bank of America Merrill Lynch ACH CashPro service provider in
Q4 2012, and has since been approved as an affiliate partner with
American Express and AT&T.

"We see value with these partnerships in that M-Cash(TM) will serve
consumers with a new convenient form of loading funds from their
mobile carrier bill to their American Express Prepaid Card,"
commented Teresa Ambroz, CEO.

About Security First Holdings International Inc. (PINKSHEETS: SCFR)
Security First International Holdings is a company focused on
providing innovative financial payment products and services to
consumers globally. We provide new possibilities for the mobile
commerce market through technology and platforms that will create a
meaningful financial impact on all consumers. Through a mobile
technology that works in combination with Android devices, direct
carrier billing and prepaid reloadable cards; Security First
International Holdings, Inc. is re-defining the conventional
application of funding sources for prepaid reloadable cards. A
technology company redefining mobile shopping, Security First
International Holdings, Inc. is bringing together alternative
consumer financing solutions designed to create a consumer mobile
shopping lifestyle that is a more connected, powerful experience. Our
mission is to be the leader in innovative consumer financial
products.

More information about Security First International Holdings, Inc. is
available at:
www.scfrinc.com
https://twitter.com/MCash_Official/followers
FORWARD-LOOKING DISCLAIMER
This press release may contain
forward-looking statements, including statements about the business
plan and prospective financial condition of Security First Holdings
International, Inc. The forward-looking statements are subject to
risks and uncertainties, including that the parties may not complete
the transaction or that when completed, the transaction might be
different than presently contemplated. Readers should not place undue
reliance on the forward-looking statements. Security First Holdings
International, Inc. does not undertake any obligation to publicly
revise these forward-looking statements to reflect subsequent events
or circumstances. In addition, any forward-looking statements
regarding expected industry patterns and other financial and business
results that involve known and unknown risks, uncertainties and other
factors may cause our actual results, levels of activity, performance
or achievements to differ materially from results expressed or
implied by this press release. Such risk factors include, among
others: whether Security First Holdings International, Inc. can
successfully execute its operating plan; its ability to integrate
acquired companies and technology; its ability to retain key
employees; its ability to successfully combine product offerings and
customer acceptance of combined products; general market conditions;
and whether Security First Holdings International, Inc. can
successfully develop new products and the degree to which these gain
market acceptance. Actual results may differ materially from those
contained in the forward-looking statements in this press release.

Copyright2012 Security First International Holdings, Inc.

(PINKSHEETS: SCFR). The information contained herein is subject to
change without notice. The only warranties for SCFR products and
services are set forth in the express warranty statements
accompanying such products and services. Nothing herein should be
construed as constituting an additional warranty. SCFR shall not be
liable for technical or editorial errors or omissions contained
herein.

For more information, contact: info@scfrinc.com
Contact Info:
Security First International Holdings, Inc.