You want to sell a digital product, but signing up for some expensive all-in-one marketing software (like Infusionsoft or Ontraport) is just out of the question right now. I totally get it (and to be honest – even though I use Infusionsoft, I’m always searching for a more affordable option that does practically the same […]

A powerful (and highly-converting) sales page is made up of two important things: 1. Copy 2. Design Your copy is how you tell the story of what you’re selling. The design is how you organize that story and make it easy for your readers to understand (also: a direct reflection of how your readers will […]

Do you want to make more sales from your digital programs this year? I’m sure the answer was an enthusiastic yes, so let’s, take a look at your existing sales page and answer this question… Is your sales page helping or hurting your sales?? If you want more sales, but your sales page leaves a […]

I was on a Periscope watching Denise Duffield-Thomas talk about strategies for passive income and someone asked a question that I see a lot of other people asking. Why would someone pay for my online course when they could get the same type of information for free by searching Google? If you are thinking the […]

Today I’m going to answer a reader question. Which goes a little something like this: “You talk about launching a sales page as a way to know if there’s any interest. I love this idea, but… What if there is some interest, but not quite enough to feel confident moving forward, so you scrap the […]

You’re launching an online course — you’ve spent hours upon hours on writing the content, designing your own sales page, promoting, posting, emailing and connecting with potential customers… Up to this point, you’ve managed to DIY everything and the only big investment you’ve made is your time. Now it’s time to create your membership site […]

This is a reader question that I get a lot, in some shape or form. Launching can be scary. And out of all the scariest things you can think about while launching, this is by-far the most common fear… “What if nobody buys my thing?” Regardless of how confident you feel about your offer, this […]

“How should I organize my course?” This is one of the most frequent questions I get. My first piece of advice is: Don’t. I don’t mean “Not ever!” just…”Not yet.” Many of the clients who come to me, come right at this stage – the “Can you help me organize this?” stage. And they usually […]

If you haven’t created a digital product or online course before, you probably have a few thoughts rolling around in your head about why now isn’t the right time for you to create one. Besides resistance, these are the five biggest myths I’ve found that hold people back from creating their first digital product and […]

Have a lot of unfinished project hiding in your Ideas folder? Are you someone who starts off strong with an idea, only to lose steam and motivation before it becomes a reality? Or, maybe even someone who is great at making a lot of progress in the beginning, but can’t seem to get over the […]