Roguelytics is real-time, on-page web analytics package for those who don’t have a PhD in Data Science.

For years, we’ve seen businesses and developers struggle to answer basic questions about the performance of their websites. At Rogue, we’ve emphasized structuring data and pages to gain meaningful business insights from opaque web data, particularly for startups looking to raise capital.

Now, we’ve spun off our proprietary analytics into a standalone platform called Roguelytics.

About the Platform:• Real-time on-page analytics – displayed as an expandable/collapsible drawer, providing actionable and insightful data at your fingertips.• No separate site or portal login required.• User-friendly simplifying data and tools that track, forecast, and interpret user behavior and activity – in REAL TIME!• Quickly make more accurate business decisions through clarified and simple metrics.• Fast and easy set up - simply drop two lines of code into your WordPress, WIX, SquareSpace, Rails and/or custom sites.

Great question, our platform is not really an alternative to Google Analytics. Ideally should be used together with a web analytics solution like Google.

But to answer your question - unlike Google, our platform is primarily on-page (Google tried a few years ago but discontinued that feature). We do have a separate portal to view additional data, however our focus was to not separate the analytics from the website its tracking.

Additionally, while Google has made some great changes lately, it's still confusing for your average business user. Our platform is really geared towards small business users via developers who control these type of sites. We tried for years to get our clients to understand google analytics and it was always a headache thus we created something pretty much anyone can understand and gain immediate top-down insights.

Hope that helps! Either way - we'd love developer feedback so keep the questions coming!