Spotify #thatsongwhen

Digitally connecting memories to music

Spotify wanted a unique website that would allow users to somehow digitally document a memory or a story with specific songs that they attach to that memory. The posts are then editable with a bright color selection tool and a photo upload feature. The homepage of the website was a running collection of all memories, songs and images that Spotify users shared on the platform. It was the first campaign to use the new colorful Spotify branding.