Besides being easiest and quickest way to accept and make payments, it is the only zero cost payment solution provider, which is widely adopted by merchant and consumers across India.ANI | September 09, 2017, 07:59 IST

An ongoing competition between online players with offline amidst the advanced phase of Indian technology, Paytm on Friday has pioneered QR (Quick Response) based mobile payments in India to enable merchants to accept digital payments with its generic QR code.

Besides being easiest and quickest way to accept and make payments, it is the only zero cost payment solution provider, which is widely adopted by merchant and consumers across India.

Paytm's QR based payment solution ensures complete security as no details are being shared between the two parties, hence can be used by all - be it a road side vendor or luxury retail outlets like Giorgio Armani, Hugo Boss and Jimmy Choo.

This phenomenon has made QR codes increasingly popular in the country's retail landscape, with companies using them in print advertisements, brochures and retail products among others to offer detailed information regarding their products and services.