Privacy policy

1. Purpose of collecting and using data

Collecting your data serves to provide you with user-friendly, efficient and secure internet services. We (Wert Cycling, Vaartweg 94, 3131HV, Vlaardingen, The Netherlands) collect personal data whenever you visit the “Shopping Cart” area on the website. Whenever you complete transactions in the webshop, e.g. opening a user account and / or purchasing a product, further data processing operations may take place for the purpose of providing to you the services you have requested and fulfilling our contractual obligations with you. We use personal data for the performance of the contract we have with you and to provide the contract services to you.

2. The form and scope of collecting and processing personal data

a) Newsletter

If you wish to receive a newsletter we need to save and use your email address. We will then send electronic messages at appropriate intervals to the email address you gave us, which may also contain information on our blog, products and services. However, you can unsubscribe at any time for example by email to info@ridewert.com or clicking the link in the footer of the newsletter.

b) Web usage analysis

We will use tools of third parties in order to create so-called utilization profiles by using a pseudonym if you visit our websites as a registered or unregistered user. This implies that data will be collected and saved anonymously or under a pseudonym for statistical, marketing and optimization purposes. This data includes information on the website from which you were taken to our offer, information on your internet service provider and the offers you viewed on our website, as well as the date and length of your visit. On the basis of this data a utilization profile will be created, along with a corresponding pseudonym. For this purpose, cookies may be used (see subparagraph 5 below).

c) Log files

Our web server does not generally store information when persons visit our website. Only if an error, other technical problem occurs or if a visitor carries out an action, certain data will be stored in what is known as log files. A log file contains the time and date when an error or the event (e.g. click) occurred. In our log files we furthermore store IP addresses of website visitors. We collect and store log files for security reasons to be able to identify, investigate and stop any improper use of our portal.

3. Passing on data to third parties

As a general rule, personal data will only be disclosed to third parties

if and to the extent necessary for the performance of the contracts we have with you or in order to enforce any claims we are entitled to,

if you have given your consent to such disclosure,

if we are required by law or ordered by a court to disclose such information or

if such information is requested by government agencies, including, without limitation, law enforcement and supervisory authorities, if and to the extent is necessary to remove a risk to public safety and order and to prosecute criminal offences.

4. Disclosure, rectification, deletion, account freezing

You have the right to obtain confirmation and disclosure of personal data we hold about you at any time. Requests may be made in text form by email to info [at] ridewert [dot] com.

Moreover, you have the right to have your personal data corrected, blocked or deleted if the statutory conditions for this are met, respectively. If we have stored any incorrect information about you, please let us know and we will correct it without undue delay. For corrections, please contact us at the postal or email address indicated above.

Personal data will be deleted if their collection or processing was unlawful from the outset, if their processing or use turns out to be unlawful due to circumstances that arise subsequently or if we no longer need to know such data to fulfil the purpose of their processing or use. Only data we need to complete any tasks that remain outstanding or to enforce our rights and claims, and data we are required to retain by law will be excluded from deletion. However, such data will be blocked.

5. Cookies, etc.

We use so-called cookies or other instruments to analyze the usage of our website. Cookies are small files which are saved on your hard drive and which provide us with specific information. This information above all includes the IP address, your browser type, the URL click stream (the chronological order of our internet sites you visited), the date and the time of your visit on our website as well as the cookie number.

A so called “Shopping Cart- Cookie” may be set. The purpose of this cookie is to provide you with the content of your Shopping Cart for a certain period of time if you have not yet finally purchased the respective products dropped in the Shopping Cart and visit the website again. This cookie will be automatically deleted one week after it is set if not previously deleted by the user.

Using cookies and similar instruments makes it possible to recognize you whenever you as a user access our internet sites again after the expiration of a session. Cookies also allow us to ideally adapt our products and services to your individual needs. Lastly, we use cookies to statistically record how often our internet sites are viewed as well as the general navigation in order to create encoded usage profiles (see above) with the tools enumerated beneath.

If you want to disable the use of cookies, you can set your browser to reject and block any new cookies. Details about how this can be done in your browser can be found, for instance, in your browser’s help section. However, please note that, if you set your browser to automatically reject cookies, you might no longer be able to use certain features of the website.

a) Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. The IP address will be truncated before transmission. On our behalf Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet activity in connection with the use of the website. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser; however please note that if you do this you may not be able to use the full functionality of this website. In addition to that you may prevent the collection of the information generated by the cookie about your use of the website (including you IP address) and the processing of this data by Google if you download and install the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout

6. Security

We employ technical and organizational security measures to guarantee that your data is protected from loss, incorrect modifications and unauthorized third-party access. To the greatest extent possible, we ensure that only authorized persons have access to your personal data and only insofar as it is necessary in the scope of the above-mentioned purposes.