Broadcast TV Ratings for Monday, March 26, 2007

ABC danced past its competition Monday night for an easy first place finish.

ABC finished in first place for the evening with a 10.4/17 household rating, 15.96 million viewers and a 4.9/13 rating among adults 18-49.

Last Week:

10.8/17 HH rating [#1]

16.80M viewers [#1]

2.6/7 A18-49 rating [#1]

8:00-10:02 p.m.: Dancing with the Stars (13.0/20 HH rating, 20.16M viewers, 5.8/15 A18-49 rating) remained a solid number one for the evening, despite some slight declines week-to-week. The show was number one among households, viewers and adults 18-49.

Week-to-week numbers:

Households – 13.7/21 to 13.0/20

Viewers – 21.65M to 20.16M

Adults 18-49 – 6.3/16 to 5.8/15

10:02-11:00 p.m.: The season (and possibly series–the status of the show is still up in the air) finale of What About Brian(5.2/9 HH rating, 7.58M viewers, 3.0/8 A18-49 rating) remained even from the week prior among households, grew very slightly among viewers and grew most among adults 18-49 (+7%) from the week prior. Retention out of ‘Dancing’ was again very weak, but overall performance was solid. If the show could maintain these ratings without the help of a ‘Dancing’ lead-in, it would be fine. I think a lot of the problem with the incredibly low retention rates among overall audience is that ‘Dancing’ skews much older that WAB. We’ll know by mid May at the latest on the future of this series.

Week-to-week numbers:

Households – 5.2/9 to 5.2/9

Viewers – 7.38M to 7.58M

A18-49 – 2.8/8 to 3.0/8

CBS followed in second place for the evening with a 6.3/10 household rating, but was a much weaker fourth among viewers (9.30 million) and among adults 18-49 (3.0/8 rating).

Last Week:

7.7/12 HH rating [#2]

11.70M viewers [#2]

3.9/10 A18-49 rating [#3]

CBS decided to air a completely repeat filled lineup, and was still able to manage a second place finish among households. The story was not the same though among viewers and adults 18-49, as the Eye managed only a fourth place finish in those two categories.

Fox finished in third place for the evening with a 6.2/9 household rating, but was a stronger second among viewers (9.92 million) and among adults 18-49 (4.0/10 rating).

Last Week:

6.1/9 HH rating [#4]

10.07M viewers [#4]

4.0/10 A18-49 rating [#2]

8:00 p.m.: Prison Break (5.2/8 HH rating, 8.01M viewers, 3.3/9 A18-49 rating) took another slight dip week-to-week. The numbers were still solid, but they are off from the more usual 6 or so rating among households, upper 9M viewer range and upper 3, lower 4, rating among adults 18-49.

NBC followed in fourth place for the evening with a 6.1/9 household rating, but was a stronger third among viewers (9.52 million) and among adults 18-49 (3.2/8 rating).

Last Week:

7.1/11 HH rating [#3]

11.32M viewers [#3]

3.6/9 A18-49 rating [#4]

8:00 p.m.: A repeat of Deal or No Deal (6.9/12 HH rating, 10.78M viewers, 3.1/9 A18-49 rating) started off the evening for NBC in a solid position.

9:00 p.m.: That was followed by a new Deal or No Deal (7.6/12 HH rating, 12.11M viewers, 4.2/10 A18-49 rating) which though down from last week’s two hour episode among households and viewers, managed to hold steady among the key A18-49 demo.

Week-to-week numbers (vs. 8:00-10:00 p.m.):

Households – 8.7/14 to 7.6/12

Viewers – 14.05M to 12.11M

Adults 18-49 – 4.2/11 to 4.2/10

10:00 p.m.: The Black Donnelly’s (3.9/7 HH rating, 5.77M viewers, 2.3/8 A18-49 rating) took another slight dip week-to-week. It doesn’t seem like there is much hope for this freshman drama.

Week-to-week numbers:

Households – 3.6/9 to 3.9/7

Viewers – 5.83M to 5.77M

A18-49 – 2.4/6 to 2.3/8

The CW was left for a fifth place finish with a 1.8/3 household rating, 2.60 million viewers and a 1.2/3 rating among adults 18-49.

Last Week:

1.5/2 HH rating [#5]

2.34M viewers [#5]

0.8/2 A18-49 rating [#5]

8:00 and 8:30 p.m.: Everybody Hates Chris (1.8/3 HH rating, 2.73M viewers, 1.1/3 A18-49 rating) and All of Us (1.8/3 HH rating, 2.71M viewers, 1.2/3 A18-49 rating) improved some from last week’s return, especially All of Us which grew from its lead-in among adults 18-49 (+9%) and 1/4M viewers from the week prior. Make no mistake though, these are not good numbers. They are in fact well down from what the two shows averaged last season on UPN.

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Prison Break is currently the show with the best story on television currently. I don’t know wyh it had only 8.01 million viewers but it will drastically improve to the 10 millions range next week with their Season Finale “Sona”

Prison Break is currently the show with the best story on television currently. I don’t know wyh it had only 8.01 million viewers but it will drastically improve to the 10 millions range next week with their Season Finale “Sona”