’Strategies for the Bottom of the Pyramid’ Convention in India

The Madras Management Association will be organizing the sixth All-India Management Students’ Convention in Chennai, India on September 21 and 22. The convention will focus on Strategies for the BOP.

There will be three business sessions in this convention. The first session will focus on ’Strategies to Overcome Challenges in Marketing to the Bottom of the Pyramid,’ the second on ’Creating Products and Services for the Bottom of the Pyramid’ and the third on ’Creating Consumption Potential at the Bottom of the Pyramid’ followed by competitions for students.This will be followed by a Business Plan Competition. The competitions are open to business and management students from all over India and the total prize money is Rs.1.5 lakh.

The idea behind this event is that ’Corporations, more than Government, should play a bigger role in developing the Bottom of the Pyramid.’