AEG keeps fans engaged with Adobe Campaign and Adobe Analytics in Adobe Marketing Cloud. The company sends personalized content across channels to fans of its teams, including the reigning Stanley Cup champions L.A. Kings and four-time Major League Soccer Cup winners L.A. Galaxy.

Saint-Gobain offers construction products to individuals and pros virtually everywhere—even for projects in space. So when it came to building its own digital environment, the company turned to the best tools available to create campaigns, offers, and experiences that reach its customers, helping Saint-Gobain double conversion.

As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product
visualizations and immersive media such as video.
With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience
and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on
conversion rates.

The largest telecommunications provider in Switzerland wants to understand each user in front of every device. That’s why Swisscom uses Adobe Marketing Cloud solutions, including Adobe Analytics, Adobe Target, and Adobe Experience Manager. By uniting its digital marketing with Adobe Marketing Cloud, Swisscom collaborates easily to drive results, including an average uplift of 40% from web testing.

ASOS, a leading global online retailer of fashion and beauty products, uses Adobe Analytics to engage customers through its website and digital apps and to gain meaningful insights that drive business.

With a digital presence reaching 62 markets, Philips began looking for a new web content management
system that would better meet current and future needs. “At first, we thought that this would be a project
just for IT, but as we looked closer at web content management systems, we realized that a more complete
system would give us opportunities to also affect business operations,” says Lonneke Vink, product owner,
consumer website at Philips.
Philips had already achieved success using Adobe Marketing Cloud to create a community-based digital
experience for its male grooming product line. The company decided to make Adobe Marketing Cloud,
including Adobe Experience Manager, Adobe Analytics, and Adobe Target solutions, the core of its online
digital presence for websites across all markets, corporate domains, and even eventually its global intranet.

To stand out in a crowded market, STYLIGHT needed to give its marketers the right tools, knowledge, and data to efficiently do their jobs. The company decided to deploy Adobe Media Optimizer, part of Adobe Marketing Cloud, to help markets automate paid search and social digital advertising campaigns.
STYLIGHT quickly sees the value in every search or social campaign, as Media Optimizer takes real-time data to continuously optimize results. Digital advertising campaigns using Media Optimizer often see conversion lift of 10% to 20%. “As Adobe Media Optimizer collects more data over time, the results become even more dramatic,” says Stadtelmeyer. “After only a few weeks of using Media Optimizer for one campaign in the U.K., we saw the cost per click decrease by 3 to 4 cents.”

With a holistic view into both paid search and social media, the cost per acquisition via established paid search campaigns dropped 10%, while the cost per mobile app download decreased 50% through social media campaigns.

Learn how a family company with more than 50 stores across the Netherlands, Prominent delivers a wide range of custom home furnishings, with each of its six brands targeted at a specific consumer audience. Dennis Wessels, online marketing coordinator, explains how Prominent uses Adobe Experience Manager integrated with hybris software to generate leads and quickly improve conversion by 15%.

Ford Motor Company wants drivers of its vehicles to always feel like the automaker is there for them. That’s why the company uses Adobe Marketing Cloud solutions to help deliver the human connection of the dealership with personalized and optimized content through its digital channels.

Amway, a leading direct sales organization, standardized on Adobe Marketing Cloud to improve efficiencies and collaboration for its global distributors. The Adobe solution enables Amway to deliver marketing solutions that boost productivity and promote local brand strategies while maintaining consistency.

For Marriott, it is very clear that digital is not a phase. Digital has to be a part of the company's DNA. Adobe Marketing Cloud allows you the opportunity to prioritize and provide customers the right experience at the right time. With Adobe, Marriott has driven gross bookings and Marriott Rewards enrollments.

Time-to-web is a key aspect to generate an appealing and effective digital experience. Learn how design and logic can be separated in a efficient way in the development of components, and what the benefits are of using the Master Marketing Profile.

Combining commerce with brand marketing is a powerful new strategy that maximises customer engagement, conversion and revenue. Hear how your journey can be accelerated by using commerce software designed exclusively for Adobe Marketing Cloud.

This session provides the principles of the integration between Adobe Marketing Cloud and Adobe Creative Cloud and how together they show how marketing tools are needed to help organisations understand the value of the creative content they produce.

Manorama Online is implementing a complete end to end Adobe technology solution for fast and flexible delivery of content across multiple channels and devices including mobile and social networks with the objective of driving digital-transformation initiatives for the company.

When redesigning all its websites in all markets, Danske Bank used data and insights from Adobe Marketing Cloud, including Adobe Analytics and Adobe Target. Knowing the usage patterns of customers helps the bank deliver superior experiences across all devices. With Adobe, Danske Bank is able to save time, money, and frustration.

At DMexco 2013, Suresh Vittal discusses the importance of integrating cross channel campaign management and how the latest addition to the Adobe Marketing Cloud, 'Adobe Campaign' makes it easy for organisations create individual experiences for all their customers.

Animated infographic with results from Adobe's U.S. research study, "Digital Distress: What Keeps Marketers Up at Night?," highlighting how marketers lack confidence in their digital marketing prowess, correlate digital marketing proficiency with company performance, and question if they truly know whether or not their marketing is working.

Great Eastern, was the first company in the world to implement all five digital marketing solutions in one agreement, rolling out Adobe Analytics, Adobe Target, Adobe Experience Manager including Scene7, Adobe Media Optimizer, and Adobe Social. Watch Christopher Wei, Group CEO, talking about Great Eastern embracing the digital future.

Learn how Helvetia, one of the top 10 insurance groups in Europe, uses Adobe Experience Manager, Adobe Target and Adobe Analytics to deliver an engaging online experience for more than two million customers.

One of the big challenges that Scripps faces is new social platforms. The company has 6 different websites with tons of social media representation.
Adobe Social gives Scripps the insight into the effectiveness of social media, which is something that they didn't have before.

Adobe allows IG to effectively communicate with and provide relevant experiences to their customers. IG leverages the following solutions within the Adobe Marketing Cloud: Adobe Analytics, Adobe Media Optimizer, Adobe Target, and Adobe Experience Manager. IG runs face-to-face seminars. They invite people that are interested in IG. There were people that were interested in these, and they wanted to figure out where they should be having these seminars. They did some analysis to figure out where they should be doing them. They then leveraged Adobe Target to showcase the events that were closest to specific visitors. This was helpful to get people to attend events.

For RBS, data is king. If you can't measure it...you don't do it. RBS relies on Adobe Analytics, Adobe Target, and Adobe Experience Manager. They have seen that when they Target content to customers when they returned to their site, and they put it on the home page, they found that people were 70-80% more likely to engage and adopt the product.

A multimillion-dollar casino resort makeover to attract travelers wouldn’t be complete without a new website that’s equally exciting. The Palms Casino Resort’s new website is as vibrant and engaging as Las Vegas, delivering unique experiences whether the customer is interacting via the web, mobile device, or social network, all with the help of Adobe Experience Manager.

Hear directly from customers and partners who attended Adobe Digital Marketing Symposium Sydney 2013. Customers and partners share their thoughts on the Adobe Marketing Cloud and the opportunities for Australian digital marketers.

Learn how Liberty Global, the largest cable operator in the world, leveraged Adobe Experience Manager, Adobe Target and Adobe Analytics to realized an 11% uplift in orders, increased clickthroughs by 23% and accelerated website time-to-market through reusability.

SAP is in the business of making all businesses run better. They have hundreds of thousands of customers and millions of users. Adobe helps SAP to create a digital experience that delivers relevant experiences to its vast amount of customers at all times. SAP leverages multiple solutions within the Adobe Marketing Cloud, including the following: Adobe Analytics, Adobe Target, and Adobe Experience Manager. With Adobe, SAP has seen conversion increases of up to 47 % by just changing copy on buttons on the website.

Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud: Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer. Years ago, Lenovo went through a strategic assessment to see what was working on the website and Adobe offered ideas on potential opportunities.
Ashish Braganza from Lenovo was tasked with achieving an 8-fold ROI on the Adobe investment. He achieved a 12-fold return. In Australia, Christopher Jowsey has seen a 20:1 ROI on search investments. On this video, check out some of the cool things that Lenovo is doing with Adobe solutions.

Social media insights are quickly brought to the surface at Kelley Blue Book (KBB), helping the company get to the most important pieces of information about its customers sooner. With the Adobe Marketing Cloud, KBB created clear, timely insights into social media successes with metrics and tracking, informed insights into relationships between social media and website activity, and streamlined publishing and monitoring of social promotions.

Honda Europe saves time and money by eliminating duplicated work through its centralized social media platform. But localized control still lets individual markets target and personalize experiences to meet the unique needs of their customers.

Musicnotes is an online music retailer that provides downloadable sheet music to customers. The company leverages Adobe Analytics and Adobe Target to help provide relevant experience to those on its web site. Presenting people with the right song, when they are looking for it is key. Musicnotes uses what they have with analytics and they switch things around on the site to make sure they are showing people what they want to see. Adobe is helping to solve the problems that they can't solve on their own.

Build.com is the largest, online only, retailer of home improvement products. Build.com leverages Adobe Analytics, Adobe Target, and Adobe Medio Optimizer Solutions. Analytics plays an important role in helping with the Build.com business. Adobe has helped to drive a significant amount of money to Build.com's bottom line.

Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud—Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer.
Adobe Marketing Cloud allows Lenovo to mine through terabytes of data in real time and put actionable steps in place to amplify ROI. Lenovo tasked its digital marketing team with delivering an annual eight-fold return on its investment in the program. Within the first two quarters of expanding the program, the team exceeded the goal with a twelve-fold return.

Rakuten is the third largest electronic marketplace worldwide, comprising over 40 main business groups. Using Adobe Marketing Cloud, they were able to boost online merchant sales by tens of millions of dollars annually. To empower each of their main business groups to build their businesses, Rakuten chose to standardize on Adobe Marketing Cloud, including Adobe Analytics, Adobe Target, and Adobe Social solutions. Working with Adobe solutions, Rakuten has enabled data-driven improvements for web pages, increased conversions and sales, and reduced time spent analyzing and making business recommendations from several months to a few days.

AOL, a pioneer in advanced internet services, uses Adobe Marketing Cloud to engage customers, enhance their experience, and keep them coming back for more. Using Adobe Target and Adobe Analytics solutions, AOL’s retention services marketing team optimized web pages to promote the value-added services in their internet plan bundles. Adoption of service extras, like tech support, virus protection, and online data backup, is up 20%.

Learn how iConText uses Adobe Media Optimizer for Search for its customer, Avito.ru, working with Russia's largest search engine, Yandex, to fine tune contextual searches with keyword performance modeling. Using Adobe Media Optimizer for Search, iContext changed more than 600,000 bids in 30 days to optimize paid search advertising spend for Avito.ru.

80% of CEOs say they can’t trust marketers. So we asked people on the street in Cannes, France if they trust marketers. In this episode, hear the latest from Cannes Lions attendees about marketing and see what some folks are doing to usher in a new age of marketing credibility.

In this edition of Marketing Minutes, we talk with LeWeb founder Loïc Le Meur about this year's conference topic, the sharing economy, and how his team markets the biggest internet conference in Europe.

Learn how Hotels.com, a leading provider of hotel accommodations worldwide, is using Adobe Media Optimizer for Social to improve engagement with its customers through Facebook, optimizing social advertising spend.

Admosis Media uses real-time, comprehensive feedback from Adobe Social and Adobe Media Optimizer for social advertising solutions within Adobe Marketing Cloud to improve its clients’ social marketing performance. One client increased social ad impressions 4,000%. For another client, Admosis cut the cost to acquire new fans by 400% and boosted daily wall post activity by 3,000%. Learn how else Admosis uses Adobe solutions to optimize social ad spending by watching this video.

Adobe Showcase is an iPad app to help sales teams find success stories, white papers and webinars to share with their customers. Adobe Showcase is currently available internally only at Adobe.
This video explains the efforts of design and development that went into the creation of the application. At the same time, it highlights some of the Adobe technology used in Showcase, including Adobe Analytics, Adobe Recomendations, Adobe Experience Manager, and Scene7.

See how Adobe Marketing Cloud gives you a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns. So you can get from data to insights to action, faster and smarter than ever.

Steve Hammond, Director of Integration Solutions for Digital Marketing, discusses a completely new way for marketers to get their work done across Adobe Marketing Cloud has been redesigned with a new, social-enabled UI the reimagines how marketers visualize, socialize and collaborate across teams and agency partners. Thinks of the rich visualizing and sharing capabilities of a social platform like Pinterest. The ultimate goal is to create a more aligned, nimble marketing organization that can move at the speed of digital, getting to insight and action faster than ever before.

We're taking a completely fresh look at how marketers can share and understand data about their businesses and campaigns, and better collaborate with creative professionals. We have been pursuing this under the name "Project Tartan", and it will be a whole new user experience for Adobe Marketing Cloud. We've designed it mobile-first, hosted in the cloud, and with social throughout -- this is a great example of the new generation of software coming from teams at Adobe.

Is marketing is BS? You might be surprised at what some of us think of all the marketing ads and messages we see out in the world. Join our debate http://bit.ly/MetricsNotMyths. #MetricsNotMyths @AdobeMktgCloud

With Adobe Campaign, Cosmopolitan of Las Vegas has switched the paradigm. The paradigm is now customer centric. They take the customer and they assign the offers to customers and not the segment of the customers -- allowing real personalized offers. They have increased the number of campaigns they get out the door 50 fold. They are taking business away from competitors and then they are keeping that business. Adobe has been central to what they are doing with CRM and database marketing.