REDWOOD
CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:EA) today announced
that The Sims™ 4 will be shipping in fall 2014 worldwide. In development at
Maxis’ The Sims Studio, The Sims 4 brings all new ways to play with life;
powerful new creative tools, all-new Sims with enhanced emotion and
intelligence, and a gaming experience where players control the mind, body and
heart of their Sims to bring their stories to life like never before.

“Those millions of voices will fuel our development process, helping The Sims 4
to be the most ambitious and the best game our studio has ever made. We can’t
wait to see our fans reaction when The Sims 4 comes out in fall 2014.”

“The Sims franchise has the best fans in the world and their passion and
enthusiasm is at an all-time high,” said Rachel Franklin, VP and General Manager
of The Sims Studio. “Those millions of voices will fuel our development process,
helping The Sims 4 to be the most ambitious and the best game our studio has
ever made. We can’t wait to see our fans reaction when The Sims 4 comes out in
fall 2014.”

The Sims is one of the best-selling and most beloved franchises in the history
of gaming. More than four years after its launch, The Sims 3 continues to be
played every day as players exchange their creativity, stories and life’s
moments across an array of social networks to an audience in the multi-millions.

Pre-orders are available at
www.TheSims.com/TheSims4. Those who pre-order now will receive the Limited
Edition which comes with The Sims 4 Life of the Party Digital Content. The Sims
4 is coming to PC and is not yet rated by the ESRB. For the latest on The Sims 4
please visit the all-new franchise website at
www.TheSims.com/.

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