Pitti Uomo 97: Gran Sasso debuts CITYFY

27 January 2020

Pitti Uomo 97 in the name of innovation for Maglificio Gran Sasso, which debuts CITYFY, the new capsule collection made of garments designed to live the town to the fullest in comfort, still giving off a youthful and trendy appearance. A selection of 12 garments made of Rain Wool, Travel Wool and wool jersey enriched by the performance properties of nylon (windbreaker and water-repellent up to 10 columns of water): coats, jackets and sweaters with reflective details and removable hood, which can be also concealed inside the collar.

The booth was crowded with retailers, bloggers and influencers on the national and international scene, as well as celebrities such as former footballers Giuseppe Bergomi and Daniele Adani, singer Gianluca Ginoble from "Il Volo", Giordano Mazzocchi and Andrea Melchiorre.

The next fall/winter 2020-21 collection is also conceived to widen the range of sweaters and outerwear made of Travel Wool and Rain Wool. The first is extra fine merino wool yarn which can be not only machine washed and tumble dried, but it's waterproof and stain resistant; its tight wave makes it extremely wearable and pill resistant as well. The second is a merino wool yarn characterized by a water-repellent treatment that makes garments water resistant: Teflon fabric protector increases stain resistance, protecting and preserving the original look, color, touch, feel, lightness and breathability of the fabric over time. The details turn every piece into a bold fashion statement: in addition to eco-sheep, alcantara and flannel, velvet makes a great comeback, embellishing vests, jackets and blousons.