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San Diego bars and restaurants are getting in on the soccer fever, and hoping to cash in on the 2014 World Cup by offering specials and events now through July 13. In North Park, for example, dozens of businesses are taking part in the World Cup craze, as NBC 7's Consumer Bob explains. (Published Thursday, June 12, 2014)

The FIFA World Cup 2014 kicks off Thursday in Brazil and in San Diego, many pubs will celebrate the ultimate soccer event with special activities and, of course, futbol on their many televisions.

Shakespeare Pub & Grill at 3701 India Street, for instance, will show every game, every day, live for the next month, through July 13. The local British pub has a full list of times and dates for all of the World Cup games on its website.

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Meanwhile, down the street at Princess Pub in Little Italy, the many televisions will be filled with World Cup soccer all day, every day, too. Bartenders expect the pub to be packed to the brim with futbol fans, especially this Thursday and on weekends. One bartender told NBC 7 that many patrons often take the day off work to watch the first day of the World Cup.

Over in San Diego’s North Park neighborhood, dozens of bars and restaurants will showcase the World Cup, too, including 30th Street hot spots such as Caffe Calabria, Bar Pink, The Office, Coin-Op, Toronado and True North.

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Other businesses partaking in the community’s month-long “World Cup North Park Soccer Fan Zone” (WCNP) event include End Zone Sports Bar & Grill on University Avenue and Hess Brewing Company on Grim Avenue. For a full list of North Park businesses celebrating the soccer event, click here.

Fans visiting North Park during the World Cup are encouraged to post about their adventures on social media using the hashtag #WCNP2014.

In the Mission Valley area, McGregor’s Grill & Ale House will kick off the World Cup Thursday at 1 p.m. sharp will an all-day event. Sports Radio 1090 will be at McGregor’s to get the party started.

As soccer takes the stage, Puesto at 789 W. Harbor Dr. in downtown San Diego will also air the games on their TVs, plus offer patrons a solid special: the restaurant will honor Taco Tuesday pricing to any customer who wears the national jersey of their favorite team while watching their team play at Puesto.

San Diego’s Cohn Restaurants will also get into the soccer spirit with “World Cup Wine Flights” at 100 Wines, Island Prime/C-Level, Vintana and Sea 180 Coastal Tavern. From June 12 through July 13, these four restaurants will pour wines of the world flights inspired by a World Cup match and featuring wines from the competing countries.

Meanwhile, O’Brien’s Pub on Convoy Street will also host some World Cup watching events and Miller’s Field on Mission Boulevard in Pacific Beach will also air every match-up, with sound, Thursday through July 13.

Where do you plan to watch the World Cup action? Tell us in the comments section below.