Category: bonus chapters

What do you need to know about the app store keywords field? What are common pitfalls? And what’s the strategy to find the best Keywords? Find Guidelines, Examples, Tips and Tricks for iOS ASO in this article.

The right screenshots can increase your conversion rate by 18%. Here you can find guidelines and tips how to design app store screenshots that fit the app store & google play requirements and that convince users.

Which elements influence the visibility of your app in app stores? How can you improve search rankings? What’s the difference in ranking factors between Google Play and App Store? Find it out in this article.

What role does an app name play in App Store Optimization? What do you need to know about app titles in Google Play Store and Apple App Store? And why your brand name alone shouldn’t be an app title. Find out now.

Does an app description influence keyword rankings? What has it to do with conversion? Why you should not left out this information and how to write great app descriptions. Check out this article for Guidelines, Examples and Tips.

Your app icon communicates the core idea and brand of your app. It is the first impression users get from your it and has the power to thrive organic downloads. Here you can find some recommendations for app icons.