Michael J. Rosen

Michael J. Rosen is President of ML Innovations, Inc., a fundraising and marketing consulting firm serving nonprofit organizations and the companies that assist them. An AFP Certified Master Trainer and winner of the prestigious AFP/Skystone Prize for Research, Michael is the author of the bestselling book "Donor-Centered Planned Gift Marketing."

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Posts tagged ‘The Philadelphia Foundation’

The Philadelphia area has lost a passionate advocate for philanthropy.

R. Andrew Swinney, past President of The Philadelphia Foundation, passed away on Sunday, April 24. He had suffered with ALS for a year.

During his 16 years at the helm, the Foundation grew its asset base from $148 million to $370 million. In addition, the number of component charitable funds at the Foundation quadrupled.

R. Andrew Swinney

As the head of a community foundation, Swinney was a strong advocate for collaboration. In 2014, he told Generocity.org:

We need to have some form of collective approach — the rising of all boats…. We need the sectors to come together, and the community as a whole, to make a collective impact.”

In that spirit, Swinney and The Philadelphia Foundation worked closely with the Association of Fundraising Professionals Greater Philadelphia Chapter and the Partnership for Philanthropic Planning of Greater Philadelphia. For example, when I was President of PPPGP, Swinney agreed to sponsor a special program involving mega-philanthropist H.F. (Gerry) Lenfest. We designed the program to promote legacy giving to both the philanthropic and nonprofit communities. It was one of our best-attended events.

Never has there been a better time to talk about planned giving. It is an effective tool for developing resources for an organization and it is a meaningful way to truly engage with one’s donors. This book provides a thorough roadmap for both the nonprofit that needs to start and the nonprofit that needs to expand their efforts in developing an effective, well-planned, and successful development effort using planned giving.”

While Swinney believed in the power of current giving, he also valued legacy giving because it allows donors to continue to do good long after they pass.