Exercise files

Quick reference

Social Media Updates

We look at the importance of social media in marketing and how to get the most out of it.

When to use

Regularly post to social media to stay top of mind with your prospects and clients, share items of value, and broaden your reach. Make posts that your ideal client cares about that are professional and relevant.

Instructions

Social media marketing can help benefit your business

Stay top of mind with clients and keep them engaged

Expose people to your message

People can share your posts, broadening your reach

Post from your business page, not personal

Some of the things you share on your personal pages may not be relevant for your business

Make posts that your ideal client cares about that are professional and relevant

Current events – promotions, new shop opening

Polls – get people engaged with questions

Before posting, ask yourself “does my ideal client care about this?”

What is your goal of making the post – what action do you want people to take? e.g. post to share information with CTA to read more, vs post about a sale with CTA to buy

The key is CONSISTENCY!

How often to post? Have a regular schedule, e.g.

Once a day

3x a week

Use batching method

Pre-write material or pre-record videos in a batch, and then release them one by one according to your schedule

Use scheduling tools like Buffer or CoSchedule to schedule your posts to social media

The top 3 social networks you should be using are Facebook, Twitter and LinkedIn.

Facebook

Many people primarily communicate and share using Facebook

Boost your post – pay for your post to be seen by more people

To boost a post: Click Boost Post in the lower-right corner of a post you have created. Choose your audience and budget. Click Boost post.

Twitter

Ideal for short messages within the 140 character limit

Can share and link to videos, blog, website

LinkedIn

Target professionals on LinkedIn

Third most used social network by businesses, especially good for B2B marketing