Creative Matter Post

This is My Normal

Rule29 collaborated with Wonderkind Studios and Life In Abundance to create This is My Normal. A sobering documentary exploring two primary questions, “What is poverty?” and “What is normal?”, through the stories and imagery from the slums in Nairobi, Kenya. The concept behind the packaging was to focus on the powerful images of the people and environment of the slums to essentially show how they live on a daily basis. Combining compelling images and line art depicting the environment, the packaging was able to highlight what is truly ‘normal’ in the slums.

Click here to purchase a copy! All proceeds go towards helping support the ongoing work in Kenya.