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Two years ago at the annual Consumer Electronics Show, Sony unveiled an OLED television — that’s an Organic Light Emitting Diode TV. It was sleek, sporting credit-card thinness, superior picture quality and energy efficiency, and some thought the technology might eventually overtake plasma and LCD. Its only hang-up was sticker shock: $2,000 for an 11-inch screen. No worries — the price will drop and demand will rise and more units are manufactured, right?

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Recession or not, people like gadgets and they’re going to buy them. At least that’s what Consumer Electronics Association economist Shawn DuBravac and industry analyst Steve Koenig suggested in their presentation at CES in Las Vegas.

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The genuinely gorgeous and the jaw-droppingly gimmicky are rare sights on the floors of TVs and tumble dryers on show in in Berlin at IFA, which claims to be the world’s largest consumer electronics fair, but this year Sony takes the dubious accolade of having both on show within a few metres of each other.