Press Release 2011

Developing pro-environment behavior worldwide

Japan’s leading diversified materials manufacturer Nitto Denko Corporation (Nitto Denko) announced today, the company’s over 33,000 employees* worldwide will support the “Turn-off-lights campaign” campaign advocated by the Ministry of the Environment, Japan (MOEJ), an energy-saving initiative which encourages people to turn the lights off at enterprise buildings and facilities, as well as ordinary households.
In line with its endeavor to promote lifestyle based on "long-life, high quality, and recycling" nationwide, MOEJ has held the event every summer since 2003. Nitto Denko started joining this nation-wide campaign in 2009 as a part of the company’s newly launched “Green Design Action” (GDA) initiative, targeting to raise the group-wide awareness of global environmental conservation. GDA aims to develop pro-environment behavior among Nitto Denko employees all around the world, so that they can go about their daily lives guided by the “green” mindset.
In the last two years, Nitto Denko’s participation to the campaign took the form of turning off the lights at production facilities and billboards, alongside employees’ homes, in Japan and some of non-Japanese subsidiaries. This year, faced with an energy crisis as the summer – when energy demand peaks – arrives in Japan, the need and awareness to save energy is heightened more than ever around the country. Against such backdrop, Nitto Denko now takes a step further in its contribution to this event with the entire group tackling the challenge of energy conservation in a united effort.
For more information about MOEJ’s “Turn-off-lights campaign” campaign, visit http://coolearthday.jp/