Oculus Rift in action: what are the marketing opportunities?

Virtual reality was popularised in the 1980s with cult classics such as 'TRON'. In those days, the theory behind the technology always outstripped the reality, but the picture looks different today.

Marketing visited Henry Stuart, co-founder of Visualise, and Jon Spary, head of new business at Curb, to test out the awe-inspiring experience provided by the Oculus Rift virtual reality technology.

We investigated how the technology works, how a virtual reality roller coaster can feel like the real deal, and the potential experiential marketing possibilities provided by Oculus Rift, which is a technology that has to be experienced to truly be believed.

Discussion

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.