Monday, October 24, 2011

New logo: Discovery Max

Last week it was announced that Discovery Communications are launching a new free-to-air channel in Spain. It will be called Discovery MAX and is launching on January 12, replacing Veo TV, a national channel with Spanish content that has had financial difficulties.

Discovery MAX will carry non-fiction content from other Discovery networks. The company also operates channels under the similarly named DMAX brand in Germany and the UK.

Spanish media reports about the launch have included the logo seen on top of this article. It remains to be seen what eventually ends up on Spanish screens.