Telephone companies, cellular services, pagers.

2018 SILVER

2017 GOLD

Lifehackers: Transforming Our Society

Brand:
Utec

Client:
Utec

Agency:
Copiloto

2017 SILVER

Travel Bravely

Singtel’s dataroaming revenue was growing slower than Singapore’s outbound-travel. So rather than fight over price and data in an overcrowded category, Singtel reinvented itself from telco to travel brand and inspired travellers to subscribe with wanderlusting content instead. Every 9 in 10 roaming-rejecter became more likely to subscribe to ReadyRoam. Within its first 2 months of launch, ReadyRoam surpassed its sales targets by 50.2% – making it the fastest growing roaming plan in Singtel history and helping Singtel hit its’ 2016 growth targets more than 3 months before the fiscal-year end.