People love watching video – It’s engaging and it makes dull topics more interesting – think about describing an app, it’s not so compelling in words, but a video makes it fun and entertaining. Video is easier to consume and it sticks in people’s memory…

How else could you explain a ride-hailing app?

3. It’s easy to remember.

Speaking of memory – While only 10% of us are able to recall written visual content 3 days after seeing it, that number multiplies x6.5 (!!!) when the content is question is video.

The conclusion couldn’t be clearer – When you want to leave a lasting impression with your audience video makes it far more likely you’ll be remembered.

Video content is a double win because you can post it on your website AND upload it to your YouTube channel. People use YouTube all the time to learn about products and services, in fact it’s the planet’s 2nd most popular search! Having your videos available on YouTube guarantees you an opportunity to get some of that traffic headed your way…

1. Google LOVES video.

We said it once, and we’ll say it again: you’re 53 times more likely to appear on Google search’s first page with video. Video is great for SEO and Google will love you all the more for having video content.