At Front Row CRM we believe in the sales rep and built a CRM from the ground up as a mobile system. This allows the sales rep to complete and submit sales reports in less than 60 seconds from any mobile device, leaving more time for selling. We have added features to help the sales reps be more productive and improve compliance, including data and information retrieval, note review, location and directional maps, contact information, camera integration, sync with Outlook or Google PIM and more.

Friday, March 28, 2014

Adopting customer relationship management solutions to
better connect to customers is a vital step in establishing a more successful
business. However, CRM alone isn’t enough. Businesses today are looking at
establishing practices that focus on customer experiences, thus giving a
springboard to the idea of customer experience management.

These organizations are looking to CRM
integration to assist them in giving their customer experience management a
boost. In order to pull it off, the integration process has to run seamlessly.
The goal is to offer positive experiences along every step of the way because
one misstep can foul the entire experience.

CRM integration pulled off without a hitch will offer full use of tools and
applications and the continuation of analyzing data, only more thoroughly. All
front-office applications will facilitate smooth transactions that are
continuously monitored. CRM integration should include assurances that all the
information is flowing in the right direction and without anything to block it.

The unfortunate fact of the matter is that most businesses will look at CRM
integration in a step-by-step method rather than how the integration will
affect the organization as a whole. When the focus is on customer
experience the strategy must keep the organization of the plan in such a
way that the importance customer experience is never lost.

When the strategy is carried out hastily and without a comprehensive look at
the customer experience, you’ll find integrations that work sporadically.
Organizations that have done this have used a variety of technologies to pull
it off, which causes a lot of problems later due to bad connections and poor management
of the technologies. It also makes the solution inflexible and costly to
organize.

Organizations that used effective strategies in their CRM integration for
better customer experiences made a road map that guided them to a more complete
solution. They had total knowledge of their system and knew how to route their
customer journey throughout the entire enterprise. They looked at data elements
and determined where the end points would lie and how each element would
interact with the various systems and interfaces.

The right strategy includes finding the right technology. There is an abundance
of open source tools and commercial tools at your disposal, but it’s your duty
to figure out which one works best for your organization and your system. Some
of the best CRM integration projects have involved the inclusion of a healthy
library of connectors to existing tools and platforms, which support API
management and the integration effort.

A focus on the experience of your sales department is something that can’t be
overlooked. Too many organizations fail to understand the importance of the
salesforce in the CRM integration process, thus leaving an important aspect of
the organization out of the loop.

Front Row Solutions has not
forgotten the importance of the salesforce in the CRM integration process. We built
a mobile
solution from the ground up so your reps always have what they need at
their fingertips. To learn more, contact us today for a free demo.

About Front Row CRM

Front Row Solutions is an innovative CRM sales tool that utilizes sales reporting applications and maps to increase productivity and revenue. Sales will see an immediate benefit in commissions and ease of use. Managers see real time reports, statistics and activity that is meaningful. www.FrontRow-Solutions.com