Tag Archives: twitter

By Budd Illic, Business Spectator Effectively managing “big data” is a growing challenge for many organisations. But are we missing the real issue? Technology historian George Dyson put it bluntly: “Big data is what happened when the cost of keeping information became less than the cost of throwing it away.” But it seems when it

By Nicole Kobie, PC Pro UK government is seeking to push through emergency legislation requiring mobile operators and ISPs to collect data about customers’ communications, months after existing rules were struck down by a European court. The prime minister today detailed “emergency security legislation” for the new law, the Data Retention and Investigation Powers Bill, which

Source mUmBRELLA, @mumbrella – @igaAustralia IGA has kicked off its Valentine’s Day social media campaign, encouraging customers to tweet a message for a loved one using the hashtag #IGAlovesongs as the brandincreases its useof social media channels as it takes aim at rivals Coles and Woolworths. Image – Campaign Brief Metcash Food & Grocery national

By Benjy Boxer, @boxerbk – Forbes Over the next few years, small and medium businesses (SMBs) that operate locally will have access to a significant amount of customer data, which will substantially impact their ability to reach consumers and build personalized in-store experiences. Additionally, this data will enable SMBs to compete for greater attention on

By Nate Cochrane, The Age (ITPro – @ITPro_au) Changing lives: The World Bank’s Chris Vein. Photo: Nate Cochrane An Australian collaboration in real-time big data, cloud and mobile has piqued the interest of the World Bank, which hopes to feed the world’s hungry. Imagine if an SMS could save a Third-World farmer from starvation or

By James Moore, Marketing Land I don’t think it’s news to anyone that there is more readily-available audience data than ever before. “From the dawn of civilization until 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days… and the pace is accelerating.” – Eric Schmidt, Executive Chairman, Google In

By Brendan Coyne – AdNews, @AdNews Given that about half of Australia appears to have a Facebook account, social data could soon be one of the biggest components of big data. Around 12 million accounts exist here. Some will be for pets, some will be for brands, but the majority are probably human. And firms

By James Forbes, The Sydney Morning Herald Even small businesses can combine marketing and IT knowledge to better target customers. James Forbes wants says marketing and IT need to work more closely to reach customers. There are two things emerging marketing channels have in common: they’re based on technology and they’re social. While traditional media