Scott Aldred

Senior Vice President of Global Operations

With more than 25 years of experience, Scott Aldred handles all aspects of global operations for ASEA, including all of the production of ASEA Redox Supplement and RENU 28, all quality control and product testing, and global distribution of product orders. He has a deep knowledge of packaging equipment and materials, as well as manufacturing experience in producing nutritional supplements. Prior to working at ASEA, he was the executive vice president and general manager for a large contract manufacturing business. Scott attended Brigham Young University and majored in International Relations and Asian Studies, with a minor in Economics. Scott and his wife Gloria have four daughters and two grandsons.

Dave Wall

Vice President of Global Finance

Guiding the financial operations of ASEA is Dave Wall. With responsibility for ASEA’s budgeting, forecasting, treasury management, and tax, as well as financial reporting, Dave ensures protection of ASEA’s financial interests. He also implements strategic planning and forecasting to ensure that company initiatives are financially viable. Dave has directed the intricacies of ASEA’s financial function as the company has grown and expanded into foreign markets, with attention to tax treatment for shareholders, banking and payment processing, and cash management and treasury oversight. Dave earned a bachelor’s degree in accounting from Utah Valley University and an MBA from Utah State University. He and his wife Mandi have one son and two daughters

Steve Davis

Vice President of Global Information Technologies

ASEA’s reliance on Steve Davis is twofold, as he directs both the internal and external IT functions. Steve ensures that all processes are stable for corporate staff as well as ensuring that tools for the field associates are convenient, secure, and fully supported. Steve’s global responsibility extends beyond corporate headquarters to ASEA’s office in Munich and the manufacturing facility in Pleasant Grove, Utah, as well as to ASEA’s data centers, remote agents, and offsite backups. Steve has vast experience in opening global markets, not only from an IT perspective, but from strategic projects, operations, and business systems analysis perspectives. Steve and his wife Katie have three witty sons. They enjoy spending time together in the outdoors.

Becky Cox

Vice President of Global Marketing

Browse a brochure, view the latest video, click a link, or attend a live event and you’ll immediately know you’re in the right place. Becky Cox heads ASEA’s marketing, communications, PR, and events, leading with vast industry experience and international savvy. An alumna of Brigham Young University’s Marriott School of Management, Becky has worked in multiple executive office positions and even built up a successful wellness business as an independent distributor. Her unique insight into building a brand, combined with her natural dynamism, fuels the creation of a powerful worldwide marketing presence for ASEA.

Jörg Höche

Regional Vice President of Western Europe

Regional Vice President of Western Europe, Jörg Höche, is responsible for managing all market needs of the region, driving enrollment, developing leadership and planning and delivery of operation projects for the region. In his position, he works closely with both the ASEA headquarters in Utah and the ASEA sales force. Jörg Höche brings to ASEA more than 15 years of experience as an executive manager in the network marketing industry. He served as General Manager for an industry giant in France, Great Britain and South Africa. Previously, he had gained sales experience in the telecommunication industry. Jörg’s language skills in English, German and French are definitely an asset when working with leaders and associates everywhere in Europe. Jörg is an avid Harley Davidson fan. When he’s not working, he enjoys getting out on his motorcycle and traveling. Jörg is married and has one daughter.

Hector Contreras

Regional Vice President of Latin America & Us Hispanic Markets

Bilingual, bicultural, and by any standard a leader, Hector Contreras executes ASEA’s strategic direction for Latin America and US Hispanic Markets. Since successfully building up his own independent distributorship nearly ten years ago, Hector has held senior positions responsible for Latin market operations at several large direct sales companies. Over his time in the field and the front office, Hector has amassed more than two decades of experience that cover global sales, marketing, and international expansion. His extensive background in strategic planning and sales training gives him the ability to create alignment around critical initiatives at ASEA.

Ben Tyler

Legal Council

Ben Tyler has served as a senior executive and as general counsel for some of the largest companies in the direct sales industry. He applies his extensive experience to ensure that not only are ASEA’s marketing and sales legal and compliant, but that we can tell our story in a way that leads to successful growth and expansion. He has lived and worked in Japan and has assisted in the international development of several direct sales companies. As the chief legal officer, Ben oversees all of the legal and regulatory issues for ASEA. Ben earned his bachelor’s and law degrees from Brigham Young University. Ben and his wife Valerie have 11 children and 10 grandchildren.