In today’s social networking environment, especially on Facebook, viewers are constantly being bombarded with sponsored ads, sponsored links, sponsored stories, large corporate sweepstakes, “share this in 2 minutes or die” photos, you name it, and they’ve seen it. So, as a company with a loyal following of interested fans, when creating a contest, sweeps whatever you want to call it, you must be sure that what you have to offer is different and be sure that it is appealing to your fans. If possible, try to work with other respectable businesses within your area to make the entire process more rewarding to you and your fans.

Thanks to review websites like Yelp, TripAdvisor, and OpenTable, people can travel smarter than ever with great information from the ones who matter most – the guests. Are online reviews changing your travel plans?

Another key component to your success is to stay engaged with those viewers and continue to interact. Studies have shown and continue to show that a viewer that interacts with your brand message is a viewer ready to become a customer.