Best Practices

DOOH in Street Level: Specs, Audiences and Inspiration

August 17th, 2018
by
Campsite

Strategically placed in high-traffic areas across Canada, street level digital boards enable a connection with consumers on a more intimate level. Providing excellent visibility with top of the notch, high-resolution images at face-to-face level, Digital Posters are an effective way to reach passersby. These ad faces also provide a wide range of possibilities, from dayparted coverage of various markets, targeted storytelling in a few neighborhood or specific location-based campaigns. Whatever your strategy is, Digital Posters are a safe bet when it comes to engaging customers with advertising that is completely in context to them.

Bring some brilliance to traditional street level advertising with digital posters that illuminate and capture the attention of audiences during their daily commute or while they are out exploring the city.

For the Flexible Creative

Keep your message fresh and customize your creative with endless possibilities. Capitalize on diverse and high-populated areas within a city’s busiest regions where people will see evolving messages on the striking displays of street level digital.

For the Location based call-to-action

Use high traffic areas to direct your audience to exactly where you are. From creative and promotional flexibility, to minimal lead times, quick-and-easy real-time contextual messaging, and round-the-clock monitoring, our Digital formats offer advertisers responsive solutions that break through the noise and connect with audiences.

Inspiration

While different ads have different needs, there are some principles and guidelines that should always be observed. These examples represent the most current and efficient practices in digital out-of-home.

Dodge

You know where your target is, so deliver a message where it matters most. Never be locked into unnecessary locations or a single creative with the flexibility of digital. Introduce different products at specific locations with short turnover times and gauge the effectiveness of each offering with your consumer base.

Match

Deliver promotional opportunities with dayparting and leave an immediate impact on your audience’s senses during the most opportune moments of their day. Notify a bustling crowd where to find you and how to learn more about your brand.

WestJet

Keep your audience up-to-date and informed with the introduction of new promotions and offerings in real time. When it comes to campaign strategy and execution, weeks turn into minutes with programmatic inventory. Incorporate multiple creative angles and prioritize sales events as they happen. Digital provides endless opportunities for adapting your brand’s message quicker than ever and targeting your audience with precision.

Previous blog post

Toronto, ON, August 28, 2018 – PATTISON Outdoor Advertising, a leader in Canadian Out-of-Home Media, along with their digital division, Onestop, are proud to announce the addition of PATTISON’s large format digital Superboards, Posters, Spectaculars and Street Ads to Campsite’s Demand-Side programmatic buying platform. Today, as we approach the first anniversary of Onestop and Campsite’s digital partnership, PATTISON will begin to release more than 225 digital products to be accessible through Campsite’s Outdoor Exchange.

Next blog post

Large Digital formats, just like Billboards, are natural attention-grabbers. Positioned to catch on-the-move crowds along the country’s busiest routes, high-traffic business intersections and urban centers, these digital screens provide great visibility with rich high-resolution images. Not only do their sizes naturally grab attention from drivers and pedestrians, they coat your brand with a very high-end image. Some say “Bigger is better”; in this case, we completely agree.