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In the helter skelter of social media communications, I say let’s pause. For example, I just found a useful infographic on the best times to post on various social media platforms (Twitter, Facebook, Google+, Linkedin, Pinterest, and Blogs). The multiple data sources references are listed at the bottom.

You’ll note that people use Twitter mostly on weekends, Facebook early in the mornings, Google + at night, Linkedin before and after work. Pinterest is mainly for do-it-yourself types for visual expression work, blogs are targeted to an audience and need to be regularly posted. There are also a few other worthwhile suggestions for each platform.

This is all well and good; it is a guideline, a nice set of comparable timeline graphics and this is fine. Ideally, however, you should track your own data for your messaging, platform, and audiences and come to your own conclusions. Targeting your audience is the key; what platforms do they use and when? Also, one can optimize outbound messaging in various ways and be consistent. However, there is much lot more to leveraging social media to meet business goals.

I see innumerable so-called newbie “experts” who work round-the-clock to post items–they think that this is essence of their being a social media expert. NOT SO. It is just one tactic. It is not a strategy for success. To know more about how to think about social media and get the most benefit (such as creating the best content, gaining trust, getting more prospects, clients, influencers) including tracking interactions and delivery mechanisms, I suggest you sign-up for My Newsletter. You can get one of the two books I have helped write with Andreas Ramos (on your request) including The Big Book of Content Marketing or #Twitter. Or ask for advice and help from serious experts who really understand how to integrate tactics with overall strategy.