Hyundai Super Bowl 2018 Commercial To Surprise Millions

The Hyundai Super Bowl 2018 teaser is released.

The Hyundai Super Bowl 2018 ad is set to be bigger than last year. Hyundai released a teaser for the Hyundai Super Bowl 2018 commercial that will run du during the AFC and NFC Championship games this Sunday. You can watch the teaser below.

The teaser spot, created by Hyundai's agency of record, INNOCEAN USA, opens with an homage to Hyundai's last Super Bowl ad titled Operation: Better campaign, in which three overseas troops watched the game in custom-built, 360-degree immersive pods and were virtually reunited with their families, who were at the stadium. The piece then provides a hint at what's to come this year, when Hyundai plans to surprise millions.

"Last year, we hit an emotional chord with audiences as we provided three heroes with an unforgettable experience and helped reunite them with their families," said Dean Evans, CMO, Hyundai Motor America. "For this year, we thought, let's do something bigger and celebrate millions of heroes who have helped a very important cause."

It's not clear yet which heroes will be celebrated in the Hyundai Super Bowl 2018 Commercial. It might be the military again, but Hyundai might do something different to make the ad surprising.

Check out 20 Super Bowl 2018 ads that have been announced so far and watch the first fully released Super Bowl 2018 ad starring Matt Damon. This much lower than in past years at three weeks ahead of the Big Game. Super Bowl advertisers are announcing their expensive commercials closer to the Big Game than in past years as consumers attention span is decreasing. Another factor is the fear of social media backlash in case the commercials hit the wrong buttons.

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