Saturday, August 4, 2012

Marketer's destruction of environment

Our world is filled with advertisements and promotions. I am part of the community that does this sort of work. Apart from destroying the natural surroundings through ugly billboards, neon lights, glossy posters and other works of the money making mind, marketers are involved in another sinister act – Propagating Consumerism. By the time a child grows up, she has already seen thousands of hours of TV, scrolled through countless newspapers and magazines, and travelled through miles of roads with banners. All of these orchestrate the origin of materialistic aspirations. These aspirations are thieves of our lives. They make us work in order to fulfill them. We in-turn weaken social ties and spend time working to fulfill these desires. Through our chase of material goods we create a demand for energy mostly fuelled by fossil fuels. You drive a big car, which consumes more fuel, you have more air-conditioners at home, which mean more electricity consumption, and you stop re-using due to surplus, which means you put a more demand on production. In reality a big car or a bigger house won’t make you happy. Marketers make you think it will and the countless bombardment of promotions that carry this message often primes you to accept it as your source of happiness. Coming to the eco-system it creates an increasing demand on nature. Economies and population have grown. The last four decades have been pushed by increasing marketing and branding efforts. This is moving us closer to extinction. But, like other things we can stop it!

There is a solution to stabilizing the increasingly unstable environment. My city was hotter this year with lesser rainfall than what was there last year. I am beginning to feel that heat of an emerging economy - Monetary growth and environmental degradation. The solution I propose is to abstain from consumerism. These things seem like old boring jargon repeated by environmentalists. But you can do it in your own small way like refusing that polythene packet. You know the solution. Just do it! Your way, not the Nike way ;-)

Important Links

Featured Post

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. ...

About Economy of Social

The Economy of Social features in India’s top and most widely read blogs. You can find latest updates on social media marketing, analysis, and tips on marketing in the space of social media including Facebook, Twitter, Google+, Instagram, Pinterest etc. It also has updates on mobile marketing, e-commerce and more.The proliferation of social networks and their increasing importance in daily lives of people have made it an important element of the marketing mix. People now spend a large amount of their time creating and consuming content on social networks while interacting with their peers and building an identity. Smartphone usage has further propelled the diffusion of social networks and applications such as WhatsApp, Instagram, Line, We-Chat, Viber, Hike, Wooplr etc. making it increasingly important to connect with users on mobile. This means a departure from a Facebook and Google oriented online marketing strategy to a 360 degree social media marketing strategy, which also incorporates mobile. Having an effective social media strategy is important for an successful marketing plan. Economy of Social discusses these topics.