Clinton team celebrates Sanders endorsement with Snapchat filter

After a spirited primary, Sen. Bernie Sanders (D-VT) endorsed former Secretary of State Hillary Clinton for president on Tuesday. To mark the occasion, the Clinton campaign sponsored a Snapchat geofilter – a location-based overlay for photos and videos – for those attending the rally in New Hampshire.

Clinton was the target of a Snapchat filter when conservative group Judicial Watch sponsored one on the day of her Benghazi testimony last October. The filter warned that the photo would disappear "just like Hillary Clinton’s emails."

Launched in 2011, this is the first presidential election in which Snapchat has played a significant role. Both Clinton and Sanders used active Snapchat accounts during the Democratic primary, but Republican presumptive nominee Donald Trump has not joined the platform.