Pepsi is putting Snapchat barcodes on millions of soda bottles

Digiday
Tanya Dua

Pepsi cans and bottles will double up as gateways to Snapchat this summer — literally.

The soda maker is leaning heavily on Snapchat to promote its limited-edition cinnamon-flavored Pepsi Fire, stamping millions of Pepsi cans and bottles across the country with Snapcodes over the next eight weeks.

Users can use these Snapcodes, which are 2-D barcodes that the Snapchat mobile app can read using a smartphone camera, to unlock exclusive branded geofilters, sponsored lenses with floating 3-D objects and even a mobile game within the app. Pepsi is the first brand to use Snapcodes to unlock a World Lens and a game on such scale, and this is also one of the brand’s biggest pushes on the platform yet.