version = the version of the API associated with the URL. See API Versions for the version number.

all = returns both service and product reviews.

merchant_identifier = the merchant's unique Feefo identifier, which in this example is example-retail-merchant.

media = determines if feedback with associated media will be included. In this example, service/product reviews with video content will be passed to the feed.

If a consumer flags a photo or video as needing moderation, Feefo will review the content and if it's felt unsuitable, it will be deleted from public view. Any media file that's been deleted will still be listed in the feed when using the media parameter but all of the URLs for that file will point to a replacement image that says Feefo has removed it. Any deleted photo or video will also be marked within the feed data as "removed":true as in this example: