Fruit and Vegetables - Ireland - March 2016

"The drive among Irish consumers to improve their diets and overall health has helped to boost the usage of fruit and vegetables in both NI and RoI – with produce dubbed as ‘superfoods’ seeing sales improve drastically during 2015. However, many consumers still struggle to reach their five-a-day, pointing to a need for more guidance on portion sizes and products that make meeting this requirement easier for consumers."

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Figure 41: Agreement with the statement ‘Health benefits of fruit and vegetables should be stated on packaging (eg beetroot: high in potassium and magnesium, if it counts towards one of the five-a-day)’, NI and RoI, November 2015

Appendix – Data Sources, Abbreviations and Supporting Information

Market size rationale

Data sources

Consumer data sources

Abbreviations

Appendix – The Consumer

NI Toluna data tables

Figure 42: Types of fruit that consumers buy in a typical week, by demographics, NI, November 2015

Figure 43: Types of fruit that consumers buy in a typical week, by demographics, NI, November 2015 (continued)

Figure 44: Types of vegetables that consumers buy in a typical week, by demographics, NI, November 2015

Figure 45: Types of vegetables that consumers buy in a typical week, by demographics, NI, November 2015 (continued)

Figure 46: Types of potatoes that consumers buy in a typical week, by demographics, NI, November 2015

Figure 47: Types of potatoes that consumers buy in a typical week, by demographics, NI, November 2015 (continued)

Figure 48: Agreement with the statement ‘I have bought more fruit and vegetables from discounters (eg Lidl/Aldi) in the last 12 months’, by demographics, NI, November 2015

Figure 49: Agreement with the statement ‘Health benefits of fruit and vegetables should be stated on packaging (eg beetroot: high in potassium and magnesium, if it counts towards one of the five-a-day)’, by demographics, NI, November 2015

Figure 50: Agreement with the statement ‘Supermarkets should provide more NI/RoI sourced fruit and vegetables where possible’, by demographics, NI, November 2015

Figure 51: Agreement with the statement ‘It is difficult to eat five portions of fruit and vegetables each day’, by demographics, NI, November 2015

Figure 52: Agreement with the statement ‘Loose fruit and vegetables are better value than prepacked fruit and vegetables’, by demographics, NI, November 2015

Figure 53: Agreement with the statement ‘I include fruit/vegetables in my child(ren’s) lunchbox most days’, by demographics, NI, November 2015

Figure 54: Agreement with the statement ‘I’m concerned about the amount of fruit and vegetables I waste’, by demographics, NI, November 2015

Figure 55: Agreement with the statement ‘I have cut back on buying fruit and vegetables because of the cost’, by demographics, NI, November 2015

Figure 56: Agreement with the statement ‘I have cut back on buying some fruits because of the sugar content’, by demographics, NI, November 2015

Figure 57: Agreement with the statement ‘I would pay more for fruit and vegetables that guarantee a fair price paid to farmers’, by demographics, NI, November 2015

Figure 58: Agreement with the statement ‘I would like prepared portions of fruit and vegetables to be equal to one of my five-a-day’, by demographics, NI, November 2015

Figure 59: Agreement with the statement ‘I am eating more fruit and veg and less meat compared to 12 months ago’, by demographics, NI, November 2015

RoI Toluna data tables

Figure 60: Types of fruit that consumers buy in a typical week, by demographics, RoI, November 2015

Figure 61: Types of fruit that consumers buy in a typical week, by demographics, RoI, November 2015 (continued)

Figure 62: Types of vegetables that consumers buy in a typical week, by demographics, RoI, November 2015

Figure 63: Types of vegetables that consumers buy in a typical week, by demographics, RoI, November 2015 (continued)

Figure 64: Types of potatoes that consumers buy in a typical week, by demographics, RoI, November 2015

Figure 65: Types of potatoes that consumers buy in a typical week, by demographics, RoI, November 2015 (continued)

Figure 66: Agreement with the statement ‘I have bought more fruit and vegetables from discounters (eg Lidl/Aldi) in the last 12 months’, by demographics, RoI, November 2015

Figure 67: Agreement with the statement ‘Health benefits of fruit and vegetables should be stated on packaging (eg beetroot: high in potassium and magnesium, if it counts towards one of the five-a-day)’, by demographics, RoI, November 2015

Figure 68: Agreement with the statement ‘Supermarkets should provide more NI/RoI sourced fruit and vegetables where possible’, by demographics, RoI, November 2015

Figure 69: Agreement with the statement ‘It is difficult to eat five portions of fruit and vegetables each day’, by demographics, RoI, November 2015

Figure 70: Agreement with the statement ‘Loose fruit and vegetables are better value than prepacked fruit and vegetables’, by demographics, RoI, November 2015

Figure 71: Agreement with the statement ‘I include fruit/vegetables in my child(ren’s) lunchbox most days’, by demographics, RoI, November 2015

Figure 72: Agreement with the statement ‘I’m concerned about the amount of fruit and vegetables I waste’, by demographics, RoI, November 2015

Figure 73: Agreement with the statement ‘I have cut back on buying fruit and vegetables because of the cost’, by demographics, RoI, November 2015

Figure 74: Agreement with the statement ‘I have cut back on buying some fruits because of the sugar content’, by demographics, RoI, November 2015

Figure 75: Agreement with the statement ‘I would pay more for fruit and vegetables that guarantee a fair price paid to farmers’, by demographics, RoI, November 2015

Figure 76: Agreement with the statement ‘I would like prepared portions of fruit and vegetables to be equal to one of my five-a-day’, by demographics, RoI, November 2015

Figure 77: Agreement with the statement ‘I am eating more fruit and veg and less meat compared to 12 months ago’, by demographics, RoI, November 2015