Brompton Bicycle engaged EASTWEST to help raise awareness of Brompton Bicycle within Singapore. EASTWEST recommended leveraging the Brompton World Traveller’s event and supported in video production and social media engagement for the 100km Singapore Round Island.

Prior to the event, EASTWEST drafted event listings and secured placement of listings on online event sites to raise awareness of the event.

More than 200 Brompton riders, from around the region, including Malaysia and Indonesia came down to Singapore to take part in the event. Participants rode their bicycles around Singapore to take in the beautiful sights and sounds of the country, while doing their part to reduce carbon emission. Pit stops were planned to allow Brompton riders to refuel and enjoy the offerings of the Food Paradise – Singapore, and to network with other fellow riders.

Brompton Riders, from across the region, started their registration at the Marina Barrage at 7pm, before being briefed on the route and some logistical issues before the official flag off at 9pm. EASTWEST attended the event and produced a video with soundbites from participants who shared their thoughts about the event. EASTWEST also supported with the photography of the event and developed a photo story, which was distributed along with the press release. EASTWEST worked together with the organising committee and selected strategic designated pit stops to record soundbites from participants and to prepare for photo opportunities.

The ride started from the Marina Barrage before moving to the East, North, West of Singapore before ending in front of Marina Bay Sands. Participants who completed the 100km overnight were registered in a lucky draw and there was a Brompton Bicycle folding challenge.

Besides creating the video and the photo story, EASTWEST also amplified the video on social media to raise greater awareness of Brompton Bicycle in Singapore and the region and to increase mindshare of Brompton Bicycles. EASTWEST leveraged social media platforms such as Facebook, Twitter and LinkedIn to promote the branded video to reach out to a larger audience within Singapore.

]]>How Adjust told the world that 94% of Chinese mobile applications are available in the U.S.https://eastwestpr.com/more-than-94-chinese-mobile-applications-are-available-in-the-u-s/
Thu, 25 Jan 2018 07:59:51 +0000https://eastwestpr.com/?p=30832 Leading Technology company, Adjust, turns to PR Agency to tell the industry that of 1,897 apps, 1,205 apps had more installs outside of China than inside of it! Adjust, founded in 2012, is a technology-led company that conducts business tracking, analyzing mobile advertising data and making reference to user’s marketing behavior. In December 2017 Adjust […]

Leading Technology company, Adjust, turns to PR Agency to tell the industry that of 1,897 apps, 1,205 apps had more installs outside of China than inside of it!

Adjust, founded in 2012, is a technology-led company that conducts business tracking, analyzing mobile advertising data and making reference to user’s marketing behavior.

In December 2017 Adjust published a whitepaper entitled ‘How do China’s apps perform outside of China?’ regarding of China’s apps performance abroad in 2017, including the stat that of 1,897 Chinese apps, 1,205 apps had more installs outside of China than inside of it!

Adjust has installed its Software development kit (SDK) into 1.3 billion mobile devices worldwide and can process up to 1000TB of mobile application data per month, making it an essential player in the field of mobile data analytics.

India is crazy for Chinese apps! There are more installs of Chinese apps in India than in any other country outside of China. Indonesia and the USA came in second and third place.

The top three countries by app share are the USA, Japan and Indonesia.

Broken down by vertical, India drives the highest number of installs for utility and entertainment apps. Indonesia, the USA and the Philippines love gaming apps, with the US spending the most money in-app.

From a sample of 1,897 apps, 1,205 apps had more installs outside of China than inside of it!

Analysis:

Adjust demonstrates that 94.6% mobile applications have entered the U.S. market; Japan India, the Philippines, and the UK comes the second to the fifth, which means more than 3/4 of mobile applications have set foot in the overseas market.

Although China’s mobile applications have shown up in the overseas market, it has only 10% of installation rate in India, followed by Indonesia with 9.2%, in part because of a large number of Chinese people in the region.

Chinese mobile games are welcomed overseas; Indonesia has the highest installation rate and followed by the U.S. market with 12%. Nearly 13% of instrument installation rate took place in India followed by Brazil and the United States. Besides, India accounted for the most significant share of entertainment application.

Results Achieved:

Adjust to publish the white paper on China’s performance overseas in 2017 has maximized the media exposure in China. As of 22, December 2017, 21 media have published Adjust’s press release.

In spite of the fact that the United States is the second largest install apps country in the world, American games spend less time in the game. And they are not likely to visit applications and trigger conversations or events as in other regions. However, Indonesian mobile game market offered a tremendous growth space for Chinese mobile game developers to consider promoting freemium model in this high retention but low-yield areas to monetize from advertising.

Despite the unsatisfactory retention performance (8% on day 30), the United States may be the best-performing country on overall revenue regarding free games and entertainment applications. Although Russia’s share of installations is not high, lower than in Indonesia and the Philippines, users have high IAPs expenditure behaviors. Chinese application developers should pay more attention to getting users from the market.

Adjust’ analysis shows that the cost of access to the U.S. market is far higher than any other countries. The IAP is still a stable source of making a profit. Indonesia and India deserve the attention of Chinese mobile application developers for their excellent overall performance, but their return on investment is far less than in other countries. For this particular market, China mobile application developers need to provide necessary support to maintain market share in these regions. In short, Indonesia is more suitable as a platform for launching applications. Before setting foot in the lucrative markets like the U.S. and Russia; the developers will need to lay a solid foundation in the Indonesian market.

]]>Becoming A Trusted Partner Through Valuable Insightshttps://eastwestpr.com/becoming-trusted-partner-valuable-insights/
Tue, 23 Jan 2018 10:13:17 +0000https://eastwestpr.com/?p=30816Situation Analysis: Malwarebytes, a next generation anti-malware solution company has enjoyed high brand awareness and affinity in the U.S., but was relatively unknown in the APAC region, and was competing against well established brands such as Trend Micro, Symantec, and Kaspersky. This challenge was compounded by the fact that Malwarebytes was primarily known a consumer […]

Malwarebytes, a next generation anti-malware solution company has enjoyed high brand awareness and affinity in the U.S., but was relatively unknown in the APAC region, and was competing against well established brands such as Trend Micro, Symantec, and Kaspersky. This challenge was compounded by the fact that Malwarebytes was primarily known a consumer facing brand, whereas the business focus in the region was solely focused on enterprise customers, largely in the mid-market.

The Approach:

We went beyond the usual enterprise technology trade publications and reach mainstream publications by establishing how cybersecurity was relevant to businesses at large. We also prioritised local publications over regional publications as these were the publications that Malwarebytes sales leads were most familiar with. We worked closely with the internal data-science team to form country specific stats to craft compelling stories that highlighted the malware landscape and impacts on individual country.

Results Achieved:

Generated over 140 clippings in the APAC across top tier dailies, broadcasts radio and trade publications for Malwarebytes in nine months (e.g. The Business Times, The Straits Times, The Sun, BFM89.9, Business Mirror, Lianhe Zaobao, ZDNet and the South China Morning Post)

A distinct increase in commentary requests coming from dailies and broadcasts such as The New Paper, The Business Times, The Straits Times and Channel NewsAsia

]]>How to Harness the Power of Influencers Beyond Traditional PRhttps://eastwestpr.com/harness-power-influencers-beyond-traditional-pr/
Tue, 12 Dec 2017 09:46:10 +0000https://eastwestpr.com/?p=30739From the early days of user-generated content through today’s blogs and social media networks, the power of influence is no longer just the privilege of traditional media outlets, journalists and celebrities. Publishers are springing up everywhere—and as the number of influencers with their own blogs and social platforms has increased, the rulebook has been thrown […]

From the early days of user-generated content through today’s blogs and social media networks, the power of influence is no longer just the privilege of traditional media outlets, journalists and celebrities. Publishers are springing up everywhere—and as the number of influencers with their own blogs and social platforms has increased, the rulebook has been thrown out and the playing field has been leveled.

Today, young school kids, middle-aged parents and even the occasional genetically blessed pets are getting in on the action. It seems nothing can hold one back from becoming a star online.

Over the past few years, we’ve seen more and more marketers jumping on the bandwagon to leverage this new breed of publisher, exploring ways of working with influencers to promote their products, services or brands. As a result, specialized agencies have cropped up to help brands identify influencers while tracking the impact of specific partnerships and calculating the ROI. In fact, eMarketer reports that the majority of marketers in the US are planning to increase their influencer spend in 2017.

However, influencer marketing could be at risk of losing its appeal—an issue that’s generated much discussion in the digital PR and marketing industry over the past few months. Questions are being raised about the legal restrictions to social promotion, how to identify actual influencers, and how much value a stand-alone Instagram post really brings to a business.

As the costs of influencer brand partnerships, reviews and event attendance quickly rise, one Instagram post alongside a #Fitsagramer hashtag is no longer enough. It needs to do more—and prove its value.

There’s a wealth of stats that can tell you the power of an influencer endorsement over an ad. MuseFind, for example, claims 92% of millennials trust an influencer over an advertisement or traditional celebrity endorsement. That being said, the questions around ROI have arisen simply because marketers are calling time on the campaign right at the starting line.

Getting the right Instagram post or Pinterest board curated isn’t the end goal, it’s only the beginning. So no wonder many marketers are questioning the value of influencer marketing.

For great content to reach its full potential, it all comes down to amplification. This is something brands are becoming experts at with their owned content, but missing out on when it comes to earned media.

Smart marketers know that a blog post on the company website isn’t left alone to organically grow an audience. Well, the same is true for an influencer post. Yes, you can reach your chosen influencer’s dedicated 10,000-plus followers, but are you discoverable otherwise?

The real value is in sharing influencers’ unique voices with new audiences, those equally dedicated readers in other environments who want to discover more. Importantly, with an amplification partner, the value of influencer content gains tangible, measureable results.

It seems so simple and something we’re increasingly talking about with our clients at Outbrain. But there are thousands of influencer engagement campaigns sitting with PR agencies or in-house marketing teams that are missing an opportunity to amplify this valuable coverage.

Going beyond organic reach is acknowledged and celebrated by the PR industry. In fact, the PRCA Digital Awards now recognize the “Best Use of a Specific Platform in a Campaign.”

In the ever-evolving world of communications and advertising, the most successful brands make sure all avenues are harnessing the best tools and thinking creatively about placement—whether the content is owned or earned.

]]>Mavenir announces 5G Core Network and Cloud RAN solutions at 5G Asiahttps://eastwestpr.com/mavenir-announces-5g-core-network-cloud-ran-solutions-5g-asia/
Tue, 12 Dec 2017 08:30:43 +0000https://eastwestpr.com/?p=30720Mavenir a leading software network provider and pioneer in the 5G technology briefed EASTWEST PR on its requirement to leverage its participation at the 5G Asia program in Singapore. The company looked for a strategic communications outreach program to enhance its presence amongst its stakeholders. Based on Mavenir’s requirement, the agency came up with strategy […]

Mavenir a leading software network provider and pioneer in the 5G technology briefed EASTWEST PR on its requirement to leverage its participation at the 5G Asia program in Singapore. The company looked for a strategic communications outreach program to enhance its presence amongst its stakeholders.

Based on Mavenir’s requirement, the agency came up with strategy to ensure the company’s achievements are highlighted and create a valuable position amongst stakeholders.

The PR team arranged for three interviews across the Asia Pacific region including Australia and Singapore. Mavenir’s spokespersons were interviewed by:

Further, EASTWEST PR successfully arranged for two analyst briefings with Gartner and Frost and Sullivan. Mavenir’s spokesperson Ian Pattison had a face-to-face interview with Gartner’s Fong-King Yew while a telephonic briefing was held with Quah Mei Lee from Frost and Sullivan.

The agency ensured that it was a step ahead in promoting Mavenir’s contribution to the industry by developing a byline article titled, “The Push for 5G and What it means for Network Economics” and secured an opportunity for publishing this article with The Fast Mode.

A successful press release was arranged with the Singapore media for Mavenir at the 5G Asia event by the PR team. The press release was titled, “Mavenir announces 5G Core Network and Cloud RAN solutions providing full end-to-end 4G LTE and 5G-ready Networks”.

Additionally, the agency’s China team also held a press release titled “Sprints Selects Mavenir for NFV Cloud Deployment”. The release was translated to Mandarin.

EASTWEST PR successfully secured 68 clippings with the combined effort put in for media interviews, the bylined article, and both the press releases. Apart from publication of the bylined article and the interviews, the press release conducted at the 5G Asia event resulted in coverage by various other publications including: The Tech Revolutionist, Bloomberg (Terminal), Dow Jones (Terminal), Asia One, Free From Threads, The News Bite, etc. Meanwhile, the press release that the agency conducted in China resulted in publications with numerous Chinese publications such as China Development Advices, DB Power, Sina, Quamnet, Business Wire, MRCJ CN, etc.

Overall, EASTWEST PR ensured the Mavenir garnered specific attention at the 5G Asia event. It worked successfully by meeting the niche requirements that the company put forth. This was achieved by the agency through its efforts in thoroughly understanding Mavenir as a company and also understanding its achievements, market position, and future goals.EASTWEST PR successfully secured 68 clippings with the combined effort put in for media interviews, the bylined article, and both the press releases. Apart from publication of the bylined article and the interviews, the press release conducted at the 5G Asia event resulted in coverage by various other publications including: The Tech Revolutionist, Bloomberg (Terminal), Dow Jones (Terminal), Asia One, Free From Threads, The News Bite, etc. Meanwhile, the press release that the agency conducted in China resulted in publications with numerous Chinese publications such as China Development Advices, DB Power, Sina, Quamnet, Business Wire, MRCJ CN, etc.

(Click on images to see coverage )

About Mavenir

Mavenir is purpose-built to redefine mobile network economics for Communication Service Providers (CSPs). Their innovative solutions pave the way to 5G with 100% software-based, end-to-end, Cloud Native network solutions. Leveraging industry-leading firsts in VoLTE, VoWiFi, Advanced Messaging (RCS), Multi-ID, vEPC and Cloud RAN, Mavenir accelerates network transformation for more than 250+ CSP customers in over 130 countries, serving over 50% of the world’s subscribers. They embrace disruptive, innovative technology architectures and business models that drive service agility, flexibility, and velocity. With solutions that propel NFV evolution to achieve web-scale economics, Mavenir offers solutions to CSPs for revenue generation, cost reduction and revenue protection.

]]>Why is there a 2,000 percent increase in ransomware detections since 2015? Read about the New Mafia.https://eastwestpr.com/new-report-cyberattacks-businesses-increased-23-percent-new-mafia-hits-digital-streets-2017/
Fri, 08 Dec 2017 03:06:04 +0000https://eastwestpr.com/?p=30727Based on proprietary data, research shows an almost 2,000 percent increase in ransomware detections since 2015 A paradigm shift must occur from shaming businesses who have been hacked to engaging with them Singapore – December 8, 2017 – Malwarebytes, the leading advanced malware prevention and remediation solution, unveiled a report on the new age of […]

Based on proprietary data, research shows an almost 2,000 percent increase in ransomware detections since 2015

A paradigm shift must occur from shaming businesses who have been hacked to engaging with them

Singapore – December 8, 2017 – Malwarebytes, the leading advanced malware prevention and remediation solution, unveiled a report on the new age of organized cybercrime. It describes how this ‘New Mafia’ is accelerating the volume of attacks, sophistication and malice, which have increased 23 percent in 2017 versus 2016.

Cyber Crime is the new weapon of choice for new mafia says report by eastwest client, Malwarebytes.

The New Mafia: Gangs and Vigilantes – A Guide to Cybercrime for CEOs, demystifies cybersecurity by drawing parallels between today’s criminals and the Mafia gangs of the 1930s. This new generation of cybercriminals increasingly resembles traditional Mafia organizations, not just in their professional coordination, but their willingness to intimidate and paralyze victims. Malwarebytes’ data confirms the capacity of these fast-maturing gangs to inflict greater damage on businesses.

The average monthly volume of attacks in 2017 is up 23 percent versus 2016.

Ransomware attacks in 2017 through October, have surpassed total figures for 2016 by 62 percent. In addition, there was an almost 2,000 percent increase in ransomware detections since 2015—rising to hundreds of thousands of detections in September 2017 from less than 16,000 in September 2015.

Ransomware detections increased more than three-fold from 90,351 in January to 333,871 in October.

“The ‘New Mafia’, identified by our report, is characterized by the emergence of four distinct groups of cybercriminals: traditional gangs, state-sponsored attackers, ideological hackers and hackers-for-hire,” said Marcin Kleczynski, CEO of Malwarebytes. “Through greater vigilance and a comprehensive understanding of the cybercrime landscape, businesses can support the efforts of legislators and law enforcement, while also taking action into their own hands.”

Marcin Kleczynski Founder & Chief Executive Officer Malwarebytes

The growth of cybercrime and a lack of clarity over how best to tackle it – particularly within the context of policing – is having a profound impact on victim confidence. Those affected by cybercrime are often embarrassed, resulting in a reluctance to speak out. This is true for consumers and businesses alike and can have dangerous ramifications as firms bury their heads in the sand instead of being open and working to reduce future incidents. The report suggests that the answer lies in engaging and educating the C-suite so that CEOs are as likely as IT departments to both recognize the signs of an attack and be able to respond appropriately.

“CEOs will soon have little choice but to elevate cybercrime from a technology issue to a business-critical consideration,” said Kleczynski. “The most damaging cyberattacks to businesses are the ones that go undetected for long stretches of time. In spite of high-profile occurrences over the last year, this report shows that many business executives may still have some knowledge gaps to fill.”

The report also looks at the future of cybercrime and the implications of the ongoing melding of our physical and digital worlds. It argues that the Internet of Things (IoT) will enable crime to come full circle, potentially enabling someone to be physically executed by digitally hacking their internet-enabled pacemaker. Thus, it suggests that our understanding of, and legislation against, cybersecurity must drastically improve. If we can imagine a pacemaker being hacked or an autonomous getaway car used in a robbery, we should be able to legislate against it.

Malwarebytes’ analysis shows that, in spite of acknowledging the severe reputational and financial risks of cybercrime, many business leaders are largely underestimating their vulnerability to such attacks. The report concludes the potential for businesses and consumers to fight back by acting as ‘vigilantes’ through greater collective awareness, knowledge sharing and proactive defenses. This includes a shift from shaming businesses who have been hacked and instead engaging with them. Only then can we learn from one another how to tackle this rampant issue.

The complete The New Mafia: Gangs and Vigilantes – A Guide to Cybercrime for CEOs guide features original data and insight taken from a global panel of experts from a variety of disciplines including PwC, Leeds University, University of Sussex, the Centre for Cyber Victim Counselling in India and the University of North Carolina. To view the full report, visit https://go.malwarebytes.com/Cybercrime_NewMafia_PR.html.

]]>Singapore Raffles Music College Launches New Campus to Advance Music and Dance Education in Singaporehttps://eastwestpr.com/singapore-raffles-music-college-launches-new-campus-advance-music-dance-education-singapore/
Thu, 30 Nov 2017 01:44:40 +0000https://eastwestpr.com/?p=30696SINGAPORE – 28 November 2017 – Singapore Raffles Music College (SRMC), a Singapore owned institution of higher learning for music and dance education, today officially launched their new campus in Singapore. The new campus represents a 2.5-million-dollar investment in infrastructure dedicated to the improvement of music and dance education in Singapore. The joint project, saw […]

SINGAPORE – 28 November 2017 – Singapore Raffles Music College (SRMC), a Singapore owned institution of higher learning for music and dance education, today officially launched their new campus in Singapore. The new campus represents a 2.5-million-dollar investment in infrastructure dedicated to the improvement of music and dance education in Singapore. The joint project, saw investment from famous Chinese pop singer turned angel investor angel, Hu Haiquan, as well as the China First Capital Group, an investment holding company.

“We are very excited that our new campus will house state-of-the-art facilities, such as the dance studios and the recording studio, and are very thankful that all our stakeholders also share the same vision of advancing our student’s capabilities,” said Mr. Ryan Goh, Executive Director, SRMC (left)

Mr. Hu said, “Traditionally in Singapore, music and dance has been viewed more as a hobby and less so as a viable career option. With Singapore actively promoting the performing arts, and the recent success of talent imports into other music markets, it is about time we recognise that in today’s economic climate, the arts can serve as a viable career path. We aim to give students a thorough grounding in both the technical and practical skills required to thrive and succeed in the highly competitive performing arts scene.”

The new campus at 456 Alexandra Road will provide students with the necessary education to master their craft and allow them to pursue a career in their respective fields. Equipped with a state-of-the-art recording studio and dance studio, it better prepares the students to face real-world challenges in the arts industry.

Looking to give students an edge in the competitive music and dance industry, SRMC engages actively with the industry and deploys a highly qualified academic team that have had proven success in the industry. The school offers specialised music and dance degree programmes, to allow students to excel in different niche sectors of the market, whether this be producing modern pop music or video game soundtracks.

“We are very excited that our new campus will house state-of-the-art facilities, such as the dance studios and the recording studio, and are very thankful that all our stakeholders also share the same vision of advancing our student’s capabilities,” said Mr. Ryan Goh, Executive Director, SRMC. “We remain committed to providing the best teaching environment, established mentors and teachers to bring out the best in our students and give them a head start in their careers.”

Since its establishment in 2001, SRMC has produced many successful alumni, such as Kane Teo Yude, who has gone on to win the first prize at London College of Music’s John Ireland Competition.

SRMC remains committed to helping students reach their maximum potential and fulfil their dreams by exposing them to different competitions, both local and abroad, to set them up for success in the future and to showcase Singapore’s arts education on a global scale.

With the launch of the new campus, SRMC aims to grow the arts scene in Singapore and continue grooming talent for the continued growth and evolution of the local arts scene.

Laurence Wong, CEO and Country Manager, CFCG Investment Partners International (Singapore) said, “Singapore is set to be a major contributor to the performing arts scene in the Asia Pacific and we see schools such as Singapore Raffles Music College as key to building a greater more cohesive performing arts scene in the region. Through investment in infrastructure and capabilities as well as partnerships with other institutes of the performing arts we expect this vision to come to fruition.”

About SRMC

Singapore Raffles Music College (SRMC) is a tertiary institution registered with the Committee for Private Education (CPE), and has been one of Singapore’s most established institutions of higher learning for music and dance education since 2001. It is the only music and dance focused education institution being awarded the 4-Year EduTrust Certification Award by CPE.

Steeped in the tradition of excellence, SRMC possesses not only comprehensive curricula, excellent infrastructure, innovative teaching methods but also a team of highly qualified, dedicated and professional academic team. In 2010, SRMC partnered London College of Music, University of West London (UWL) – one of the most prestigious tertiary institutions in UK – to offer various music and dance degree programmes. SRMC prides itself as the first private tertiary institution outside UK to offer these programmes.

]]>Iceberg Interactive launches its latest game – Oriental Empireshttps://eastwestpr.com/iceberg-interactive-launches-latest-game-oriental-empires/
Mon, 27 Nov 2017 17:32:29 +0000https://eastwestpr.com/?p=30675Iceberg Interactive – A company into video game publishing based in Haarlem, Netherlands known for publishing games of independent developers wanted EASTWEST PR to carry out a publicity and social media campaign for the launch of their latest game – Oriental Empires. EASTWEST PR planned Iceberg’s publicity strategy to suit the gaming market, since the […]

Iceberg Interactive – A company into video game publishing based in Haarlem, Netherlands known for publishing games of independent developers wanted EASTWEST PR to carry out a publicity and social media campaign for the launch of their latest game – Oriental Empires.

EASTWEST PR planned Iceberg’s publicity strategy to suit the gaming market, since the company was launching the game – Oriental Empires. The PR agency’s main strategy was to garner attention of media and social media KOLs (Key Opinion Leaders). The team at EASTWEST PR planned and carried out various steps to ensure media attention by disseminating a press release that was translated as well. A trailer of the game was also translated and promoted.

The agency liaised with social media KOLs and journalists to ensure they could try out and experience the game first. On September 14, 2017, the EASTWEST PR held a press release to announce the launch of Oriental Empires in China. The content was translated to local Chinese and distributed to relevant media houses. The agency translated a trailer and uploaded it on four major video platforms including: Bilibili, AcFun, Youku, and 17173. Further, six game keys were shared with six key social media and journalists.

EASTWEST PR successfully garnered coverage of Iceberg’s Oriental Empire in 23 media publications by translating and conducting a press release on the day of the launch. Some of the media outlets that published this press release were Baidu Tieba (Steam), DuoWan, Game Bus, Gamer Port, Gamer Sky, Games Info, Ifeng Gaming, etc. Moreover, Chuapp wrote a game review article that resulted in positive feedback from users. Additionally, 17173 and two more social media KOLs published positive reviews for Iceberg’s Oriental Empire.

EASTWEST PR took further steps to give ten game keys to Chuapp’s Weibo campaign, which was held between November 01 and November 05, 2017. There were 260 participants overall and 10 winners were announced. Meanwhile, the six game keys that were shared with six social media KOLs resulted in positive feedback. Chuapp’s positive review on the new game came after it was tested by the media outlet. This particular review article gained more than 3,000 likes and 299 comments in two days. Meanwhile, Bilibili, stated that the game is very interesting and the chief editor of Sina Gaming wrote that the amount of historical information in the game was impressive.

Iceberg has further benefitted from EASTWEST PR’s efforts as Chuapp has expressed interest in running a Weibo campaign on its official Weibo account to promote the game in China.

About Iceberg Interactive

Iceberg Interactive is an independent video game publisher, founded in 2009 by an international group of games industry veterans. Headquartered in Haarlem (just west of Amsterdam), Iceberg understands and addresses the global digital market for videogames, without dismissing traditional retail.

The company has distribution partners everywhere, they know where the market is headed, and swiftly adapt to change. Staffed with avid gamers, Iceberg works closely with an international assembly of game developers, releasing top quality games on PC and console. Iceberg has garnered attention with acclaimed releases in recent years, including the ‘Killing Floor’, ‘Endless’, ‘StarDrive’ and ‘Starpoint Gemini’ franchises. Our 2016-2017 line-up comprises of 15 brand new games, including Killing Floor 2 (PC and PS4), Gas Guzzlers Extreme (Xbox One), Oriental Empires (PC), Starpoint Gemini Warlords (PC) and many other promising titles in the genres of strategy, simulation, action and adventure.

]]>Optalysys showcases latest prototype for genomic searching at ICG-12 in Chinahttps://eastwestpr.com/optalysys-showcases-latest-prototype-for-genomic-searching-at-the-12th-icg-conference-in-china/
Mon, 20 Nov 2017 17:28:44 +0000https://eastwestpr.com/?p=30633/EASTWEST PR worked with Optalysys for its PR requirements at the 12thInternational Conference of Genomics (ICG-12) that was held in Shenzhen, China between 26th and 28th October 2017. The PR agency was responsible for leveraging publicity opportunities for Optalysys at the event by highlighting its key differentiators and their new innovations. The company also […]

EASTWEST PR worked with Optalysys for its PR requirements at the 12thInternational Conference of Genomics (ICG-12) that was held in Shenzhen, China between 26th and 28th October 2017. The PR agency was responsible for leveraging publicity opportunities for Optalysys at the event by highlighting its key differentiators and their new innovations. The company also wanted EASTWEST PR to ensure that its achievements gained special attention amidst key stakeholders at the ICG-12 event.

EASTWEST PR first gained clear understanding of the company’s requirements before coming up with a suitable public relations strategy. Optalysys was demonstrating the latest prototype of its breakthrough technology for genomic searching at ICG-12. In order to give the company a successful launch and also garner attention of key stakeholders, EASTWEST PR came up with a very comprehensive strategy and planned different marketing and communications activities such as securing tier-one media interviews, preparing a press release that was translated to be shared with the Chinese media, and focusing on increasing brand awareness. The public relations agency supported the company during the media interviews with event photography and translation along with additional marketing inputs.

The public relations agency arranged a press release for Optalysys with the Chinese media and ensured that the content was translated and localized into simplified Chinese. The release was distributed on October 26, 2017. As a result, a total of eight media publications were secured with top-tier Chinese media houses.

EASTWEST PR successfully garnered numerous interviews with tier-one media outlets in China and several articles highlighting the achievements of Optalysys were published.

The publications in which carried the news are as follows:(Click the image to see the news)

Optalysys was able to attend interviews with several media houses at the event that were arranged by EASTWEST PR. It had successfully obtained four interview opportunities. Two of these interviews were one-on-one and were conducted during the event with Bio360 and Geneonline. Two interviews were carried out via e-mail with Antpedia and DXY. During the one-on-one interviews EASTWEST PR highlighted the company’s success in the industry and its innovative approach that ensured it brings out cutting edge technology every time.

Overall, EASTWEST PR was able to create successful publicity opportunities for Optalysys. The feedback received from Bio 360 and Geneonline was very positive. The public relations agency successfully showcased Optalysys as an industry leader that presented its latest advanced technology in genomic searching.

Optalysys was formed to solve the fundamental limitations facing traditional computing. This is at a time when the unquenchable thirst for faster processing ever expanding volumes of data comes face to face with the impending demise of Moore’s Law. Optalysys develops optical high performance processors and solutions that operate at levels well in excess of traditional computing architectures at a fraction of the cost and energy consumption.

Optalysys technology uses light, rather than electricity, to perform processor intensive mathematical functions in parallel at incredibly high-speeds and resolutions. The first co-processor product launches Q1/2018, aimed at the genomics market. Read about our much anticipated first product.

]]>APPLift benchmarks mobile marketing strategy at GMIC in Indonesiahttps://eastwestpr.com/applift-benchmarks-mobile-marketing-strategy-at-gmic-in-indonesia/
Sun, 12 Nov 2017 18:09:31 +0000https://eastwestpr.com/?p=30544/AppLift approached EASTWEST PR to support its participation at the Global Mobile Internet Conference in Jakarta (GMIC Jakarta), build its brand presence, and reach out to its target stakeholders in Indonesia. AppLift announced its presence in Indonesia early this year and in a short span of time the Indonesia office demonstrated outstanding results and gained […]

AppLift approached EASTWEST PR to support its participation at the Global Mobile Internet Conference in Jakarta (GMIC Jakarta), build its brand presence, and reach out to its target stakeholders in Indonesia.

AppLift announced its presence in Indonesia early this year and in a short span of time the Indonesia office demonstrated outstanding results and gained well-known local client associations. With so many noteworthy developments in the company, leveraging them with the right media attention and boosting further sales leads was a missing note in the large scheme of things.

EASTWEST PR Strategy

To bring recognition to the brand and its business in Indonesia, EASTWEST PR suggested conducting a small group media briefing in Jakarta, Indonesia on the day of the event. The purpose of the media briefing was to introduce the company, highlight its plans for the market, and share insights on its current local and global client base as well as emphasize on how AppLift is supporting their businesses.

The Indonesian media prefers to cover local developments and growth stories that promise job opportunities and solid economy for the country. Considering this aspect, EASTWEST PR recommended a small group media briefing to drive AppLift’s growth message and the opportunities it brings to the Indonesian market.

On September 26, 2017, AppLift held a media briefing during GMIC Jakarta to introduce the company, showcase its products and services, and address mobile marketing opportunities that exist in Indonesia. EASTWEST PR secured attendance of eight relevant media houses for the briefing which was conducted by Jun Lim, Vice President, AppLift Korea & Southeast Asia and Romi Yandika, Senior Business Development Manager SEA, AppLift.

The eight publications that attended the briefing are as follows:

(Click on the publication to view the coverage)

To maximize AppLift’s media exposure, EASTWEST also conducted a one-on-one interview with Marketeers before the media briefing. The Interview resulted in good story coverage while highlighting the main communication objectives for AppLift.

Further, to generate more media mileage and leverage AppLift’s attendance at GMIC Jakarta, EASTWEST translated the company’s media briefing slides to Bahasa and developed a growth story for AppLift in Indonesia. This was shared with those media publications that could not attend the event to further increase visibility of the brand in the market.

Although EASTWEST PR successfully worked on all of AppLift’s requirements, one of the challenges faced was short preparation time for the media briefing. Moreover, the client did not have any new product or announcement to showcase in the market. Hence, EASTWEST studied the client’s content and advised them on interesting angles that would make information newsworthy.

The team delivered excellent results in terms of media coverage and attendance despite having a lead time of only two working days.

Result: Pro-active media outreach resulted in quality press coverage

Our team successfully obtained 19 news clippings with both print and online media in Jakarta as a result of the media briefing and proactive outreach to the media.

With the agency’s media outreach strategy, AppLift was able to successfully showcase its products and build brand presence in Indonesia amongst its target stakeholders.

AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app marketing lifecycle. AppLift’s programmatic platform, DataLift 360, enables advertisers to launch their apps as well as grow and retain quality users from one interface. With DataLift 360, app marketers can programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities.