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Back in February we told you about Microsoft and Warner Bros. UK launching the first ad campaign featuring 3D printing. Now I’m delighted to share the final case study a video of the campaign with you.

The Objective

Drive both awareness of and interest to watch the latest instalment of the trilogy to new & existing fans.

The solution

By working closely with Warner Bros. UK and its UK advertising and digital agencies, PHD and Think Jam, we’ve been able to co-create a digital advertising solution that is truly at the forefront of global innovation:

The Ads-in-Apps creative offered Hobbit fans a free blueprint download for a 3D-printed model of “The Key to Erebor”, a major artefact in the film’s plot, on the day of the film’s launch – 13th December. This is the first of its kind globally from advertising

This is also the first film campaign where the creative is unified across all platforms and gives consumers an interactive, deep-dive into the film, with additional information about key characters, events and artefacts from the movie, actor biographies, behind-the-scenes videos and desktop wallpapers to download.