The Anthropologie Home collection from the bohemian-chic division of Urban Outfitters will span 200 products ranging from kitchen, dining and entertaining, bed and bath textiles, room décor, stationery and hardware.

The collaboration is the latest in a string of fraternizing-with-the-enemy style partnerships reaching store shelves, as merchants look for creative ways to uncork new revenue streams in a sector upended by digital shopping.

Source : Nordstrom

These include J. Crew apparel at Nordstrom; Kohl’s in-store Amazon sections and soon-to-come Aldi grocery shops; and an upcoming online boutique from tony department store Lord & Taylor, to land on Walmart.com, of all places.

A Nordstrom spokesperson said the Anthropologie partnership includes interactive home shop-in-shops, which will be located in the “At Home” area of the 15 Nordstrom stores.

“Home is a category we continue to evolve and being Anthropologie’s partner will allow us to introduce dynamic home product with a regular cadence,” said Gemma Lionello, executive vice president and general merchandise manager of Nordstrom, in a statement.

Nordstrom has been beefing up its mix of exclusive home fare as part of an overarching strategy to boost shopper discovery and full-price sales via limited-distribution and private label merchandise. Last month, the retailer expanded its Treasure & Bond “give back” apparel and accessories brand to home goods, with new ceramic dinnerware artisanal cheese boards and textured glass pieces, as well as bedding, throws and pillows, priced from $45 to $199.