my tumblelog is updated more often

Wednesday, March 21, 2007

"A lot has to do with the ratio of possible consumers of the free product who might be converted to paying customers to the total market size. If I have awareness with .01% of the target market, giving copies away to raise awareness to 10% of the market, where 10% of those might convert (1% total) is a good deal. But if I have awareness with 60% of the target market, and give my product away, with a 10% conversion rate, I've lost a great deal."

I believe Tim O'Reilly is at the forefront of the publishing industry let alone the web industry and this is just a few signs of his genius

"That's why "the free download isn't a frivolous act" is such a profound statement. We're still learning the science, if you will, of online promotion via viral distribution. We should be running lots of experiments -- experiments that we measure -- and sharing the results so that we can all learn what works, not just taking either redistribution or restriction as religion. I hope to change my mind and my business practices many times as we continue to learn about what works."

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Who is Michael Galpert?

Michael is one of the founders of Aviary, a suite of collaborative web based creative apps . In his day to day he works on strategic business development, expanding Aviary's footprint and product offerings.

When he is not traveling on the information super highways or actual highways he enjoys taking pictures and wearing many hats.

Everything written here is his personal opinion and is not read or approved before it is posted. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here including the poor grammar.