The most success sales and marketing strategies are founded through an alignment of research, listening, messaging, processes and guidelines. What you discover through doing this social media audit will help you determine and develop next steps in your social media initiatives.

Construction distributors, rental stores and contractors have different social media habits than customers in other industries. By figuring out the basics (the why, where, what and when — in that order), you can develop a great social media effort that works in the construction industry.