updated 08:11 am EDT, Tue March 19, 2013

Users pay $15 for 24 hours of access to sports channels

British satellite TV provider Sky has added its collection of sports channels to its pay-per-view video streaming service, Now TV. Expanding on existing offerings provided by the subscription-based Sky Go, Now TV customers can pay to view all of the Sky Sports channels unrestricted for a 24-hour period, though at a price.

Getting a 24-hour pass to all six Sky Sports channels will cost £10 ($15). In comparison, the same package of channels would cost Sky TV subscribers an extra £21 ($32) per month on top of an existing subscription, while Sky Go users can get it as part of a larger package for £35 ($53) per month. Now TV's existing movie package that provides access to over 600 movies, Sky Movies Pass, costs £15 ($23) per month.

Though the price for occasional viewing of the channels is relatively high in comparison to existing subscription-based options, the Now TV offering is designed more for occasional sporting events that would not warrant the viewer paying for a longer period of access.