Subaru History and Heritage

Ever since their inception, Subaru vehicles have turned
heads on the road and gained loyal customers.

In July 1950, Fuji Jidosha first began to develop a small
concept car - one that would go on to become the very first Subaru. His
company, Fuji Sangyo, was divided up into different companies. One division,
Fuji Heavy Industries Ltd., would go on to produce Subaru vehicles.

The very first Subaru premiered in 1954, originally named
the P-1, and then eventually changing the name to "Subaru 1500".

While the '60's were alive with VW mini-buses, 1961 also saw
the premiere of the Subaru Sambar, a truck/van combo that was based off the
Subaru 360. This unique and fun ride captured the spirit of the decade, and
continued revealing new generations throughout the years.

In 1989, the Subaru Research and Testing Centre was born.
This facility allows advanced technologies to be developed and new vehicle
concepts to be tested.

A big year for Subaru was 1992, when the very first
generation of the Impreza was released. The Impreza rose in popularity quickly
thanks to its incredible performance on the road and its unique wagon look.

Subaru is all about defying expectations, too. In 1993, the
now-famous Legacy set the world speed record for stations wagons - a staggering
155 miles per hour. They hit another big
milestone in 1994, when Subaru participated in all WRC races for the first
time, earning the honor of second place.

Subaru went through many changes over the years, from
rebranding the Forester to debuting the epic and unique Subaru Baja.

Since the beginning, Subaru has been proving themselves to
be a superior brand. That can be seen over the years in many awards, like the
Legacy's "Car of the Year" award in 2003 and the Impreza's 2017
awards for interior design.

Did all of this history and heritage drum up your Subaru pride? At Subaru of Naples, we're always here to help you find the perfect
Subaru for you.