Top 10 Instagram Analytics Tools You Need To Check Out

John Hall
, ContributorOpinions expressed by Forbes Contributors are their own.

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More than700 millionpeople use Instagram monthly. Let’s assume each user carries out about five actions on Instagram each month — a very conservative estimate. That would mean Instagram users produce at least 35 billion data points every single month.

This should tell you just how important Instagram analytics tools are for brands and marketers interested in getting the most out of the platform. Instagram users send powerful signals about their likes and dislikes that can be useful for marketers if they’re analyzed with an Instagram analytics platform.

Pair insights into the latestsocial media trendswith the right tools, and your team can use this information to optimize content, monitor competitors, and measure ROI. To help you get started, here are 10 analytics platforms to check out if you’re serious about making the most of Instagram:

Perhaps the most advanced Instagram analytics tool is Owlmetrics. This platform allows social media marketers to track data points like follower growth, follower engagement, and hashtag activity. It also helps your team monitor competitor activity and determine the optimal time to share content to quickly improve engagement and grow followers.Owlmetrics also tracks metrics such as gender, language, and monitors performance across demographic or location segments.