Walmart’s view of the shopper is a whole lot clearer now that the company has resumed sharing point-of-sale data with the likes of Nielsen, SymphonyIRI Group and NPD. No wonder chief merchant Duncan Mac Naughton and consumer insights head Cindy Davis expect good things to happen.

INSIGHTS

ECRM compared retail circular advertising in May 2015 vs. May 2014 and noted...

SPECIAL REPORTS

Retailer Today’s Best Retailers to Work With special report is now available. We surveyed more than 330 supplier company representatives for this first-of-its-kind research project, and the results are fascinating. Suppliers shared their views about major industry issues and perceptions of the business practices of top trading partners in the areas of leadership, strategy, collaboration and execution.