100 Barrels of fun

Boston.com: For Harpoon brewers, it’s all a barrel of fun. An article on Harpoon’s series of limited duration beers reveals that they are all made at the former Catamount brewery in Vermont (which increasingly sounds like a good place to visit). Seems like an odd

Interesting point that Harpoon has taken such care to separate these experiments from its brand, from the different bottle sizes to the new label artwork. (I seem to recall that, except for the maple-syrupy super-premium Triple Bock in the blue glass bottle, their major local competition hasn’t always been so careful.) Harpoon also hasn’t been doing any publicity for these beers at all, as evidenced by the fact that this is the first mainstream press coverage the beers have received in the two years that they’ve been on the market. Apparently they have been working on building word of mouth prior to going wider.