Sponsorship Opportunities

Event Facts

The Milwaukee Concours d’Elegance is celebrating its 13th year in 2017. The event is overseen by The Masterpiece Ltd. a non-profit (501c3) organization staffed entirely by volunteers.

The Milwaukee Concours d’Elegance is a celebration of the history and art of motor vehicle design and includes automobiles, motorcycles and trucks. The vehicles exhibited at Sunday’s Concours d’Elegance are there by invitation only and represent rare and historically significant examples in the evolution of the automotive industry. The field of vehicles is similar, and in some cases the same, as those seen at the Pebble Beach or Amelia Island Concours d’Elegance events.

Event proceeds are earmarked for charitable 501c3 organizations having a mission of providing social and medical services to children and families in southeastern Wisconsin. Last year beneficiaries included The Boys & Girls Club of Greater Milwaukee, The Autism Society of Southeast Wisconsin and Meta House. The 2016 event resulted in $30,000 being donated to these outstanding organizations.

The 2017 event will be held on August 5-6 at Veteran’s Park located on Milwaukee’s beautiful lakefront. The weekend includes: Show & Glow by the Lake, a Motor Tour for Sunday exhibitors, the Style & Speed Social, all on Saturday; and, Sunday’s Milwaukee Concours d’Elegance.

Show & Glow by the Lake will draw nearly 400 vehicles for display. Participants represent automobile and motorcycle enthusiast clubs from around the Midwest. Sunday’s Concours d’Elegance will draw a field of nearly incredible vehicles in a judged event.

Event exhibitors are members of the most highly sought after demographic for marketers of the highest quality premium and luxury brands in the world.

Sponsor packages for businesses typically include Sponsor Credentials, Show Day Tickets, Programs, Program Ad, Logo (w/link) or Name on Website, Signage, Press Mentions, Event Mentions, and more.

Packages can often be customized to meet the specific objectives of the sponsoring entity.

Tickets for the 2017 Milwaukee Concours d’Elegance will be on sale beginning March 1, 2017.