Munster thinks Apple TV set „is going to be the biggest thing in consumer electronics since the smartphone came up.“ And he is betting that it will be announced later this year, probably for the holiday season.

He is expecting Apple television will look different: „imagine just a sheet of glass; there won’t be edges and bevels on it.“ But he thinks it’s going to be different and innovative not only in terms of design, but also in terms of how people consume the content.

Munster believes voice is going to be one of the ways you can control the Apple TV. The other option will be to surf channels in a traditional way, using a remote, since „a lot of people are still couch potatoes“. Apple analyst thinks that letting consumers to navigate the TV in both ways is the code that Steve Jobs said he had cracked in his biography.