New FiFi Trophy Design Announced

The Fragrance Foundation has announced that the winner of the redesign of The Fragrance Foundation’s FiFi® Award trophy is Denis Boudard of QSLD Paris and QSLD New World — USA. The new trophy will be presented at the 2007 FiFi Awards. The winning design turned out to be a drop of perfume dissolving into a crystal glass.

As Dennis Boudard, President of QSLD, said “I wanted to create a sculpture which embodied the blending of glass and fragrance, because in this industry one cannot exist without the other. When combined together, glass and fragrance embody the Excellence of Luxury. Both elements are indivisible and form a unique entity. I am honored that my design was selected and anxiously await its unveiling at this year’s FiFi Awards ceremony.” The FiFi trophy used since 1975 has been created by Pierre Dinand and represented a man and a woman embracing a droplet symbolizing fragrance. FiFi is the annual award ceremony, which can be described as the Oscars of the fragrance industry. Information and picture via The Fragrance Foundation.

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