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Edit Keyword Tracking Sources

With keyword-level tracking, you can track a visitor's session on your website. If you need to change the type of visitors your keyword pool is tracking after you've activated your pool, you can do so on the number configuration page. This allows you to update or change the visitors you'd like to track on your website for an existing keyword tracking pool.

Use this article to learn how to:

Update your keyword pool to track standard sources

Change your keyword pool to track specific types of website visitors

Exclude certain types of visitors from seeing a keyword pool number when they visit your website

Getting Started

There are two different categories of tracking for keyword tracking pools:

Standard tracking: Choose specific and pre-populated sources you'd like to track. This includes all website visitors, AdWords visitors, and all visitors except direct and organic visitors.

Customized Tracking: Configure specific referring sources to include or exclude from your keyword pool. Set your own standards, including landing pages and referring pages.

Once you've saved your settings, your keyword pool will immediately begin tracking the new sources you've selected. There's no downtime on the pool once you've updated it, and you won't have to make any changes to the dynamic number insertion script installed on your website.

Track Standard Sources

Choose the company whose keyword tracking pool you'd like to update.

Click Numbers at the top of the page.

Click to Edit your keyword tracking pool.

Under 3. Dynamic Number Insertion, there's a list of standard tracking sources you can choose from.

Choose All to track every visitor to your website, regardless of referring source.

Choose Landing Page to track visitors who visit a specific page on your website. You can enter a domain to track, like www.example.com/greatpage, to track a specific page on your website. You can also enter a specific parameter to track, like utm_campaign=ppc1, to get keyword data for specific campaigns.

Choose Referring Page to track visitors from a specific website, like yelp.com.

Choose All Except Direct to track all website visitors except for those who enter your website URL and navigate to your site directly.

Choose All Except Direct & Organic to track all website visitors except for those who find your website through organic search engine results or by typing in your website's URL and navigating to your site directly.

Click Save Settings at the bottom of the page to update your tracking sources.

Track Specific Visitors

You're also able to configure customized tracking sources for your keyword pool. This allows you to set specific sources you'd like to track or set specific sources you don't want to track.

Choose the company whose keyword tracking pool you'd like to update.

Click Numbers at the top of the page.

Click to Edit the keyword tracking pool.

Under 3. Dynamic Number Insertion, click the link to Configure specific sources.

Choose Show a tracking number to only the following visitors to configure your keyword pool to swap for specific visitors you choose.

In the Included Source column, select the source, page, or search engine you'd like to include.

In the Value column, select the value you'd like to include.

Click the link to + Add Included Source and repeat the last two steps to add sources you'd also like to track.

Click Save Settings at the bottom of the page to update your tracking sources.

Prevent Your Pool from Swapping

Use these instructions to prevent your keyword pool from swapping for specific sources you don't want to track.

Choose the company whose keyword tracking pool you'd like to update.

Click Numbers at the top of the page.

Click to Edit the keyword tracking pool.

Under 3. Dynamic Number Insertion, click the link to Configure specific sources.

Choose Show a tracking number to all visitors except the following to prevent your pool from swapping for specific website visitors you choose.

In the Excluded Source column, select the source, page, or search engine you'd like to exclude.

In the Value column, select the value you'd like to exclude.

Click the link to + Add Excluded Source and repeat the last two steps to add sources you don't want to track.

Click Save Settings at the bottom of the page to update your tracking sources.