September 24, 2009

Eliminating Pirated Online Western Films

In mid-September the China Internet Video Anti-Piracy Alliance, a group comprising both big Chinese internet portals and foreign rights-owners, including the Motion Picture Association of America, announced a broad legal attack. It said that it had begun collecting evidence against more than 1,000 suspected violators of intellectual property and would start filing lawsuits, with the first target being 503 videos found on Youku, an increasingly popular website, that the alliance claims are pirated...

Websites that pay for content are understandably upset about losing a war to rivals that do not always do so. If Western entertainment were no longer widely available, they might regain the initiative. Bereft Chinese consumers, in turn, might help to achieve what foreign pressure could not, by persuading their government to allow more legitimate imports.

It will be a big step in protecting intellectual property in China if to succeed; but I do not think "bereft Chinese consumers" will persuade the government to allow imports. Such persuasion does not make sense in China.