Awesome Marketing Concepts Your Small Business Shouldn’t Overlook

Marketing a new company can be tough. You don’t know the best ways of reaching your audience in the beginning, and discovering the best promotional ideas involves a process of trial and error. While the digital landscape is a hot property, traditional marketing vehicles can still work in today’s high-tech world.

Business Cards

As the infographic below shows, business cards are (still) effective marketing tools. They help you make a good first impression, and ensure you stay top of mind with clients and prospects. Most people keep business cards they receive for future needs. While it’s tempting to go all digital, a well designed business card printed on quality stock can open up a world of possibilities.

Billboard Advertising

Admit it; we all look at billboards on the side of the road. Most people think advertising on one is expensive, but billboards (or outdoor advertising) are surprisingly affordable. In fact, you can usually get one for a few hundred dollars or less. Thousands of drivers could encounter your brand who otherwise would not, and it’s a great way to expand your local reach.

TV Advertising

Ten years ago, only the largest companies could afford to pay for TV ads, but changes in the industry have forced networks to lower their prices. Businesses can now advertise on TV for less than $5,000, depending on your market. The drop in price, additional time slots and regional availability have opened the door for small businesses to compete with larger companies in this popular arena.

These marketing concepts could provide a boost for your company if you give them a shot. If your business serves a niche market, remember to target your marketing campaigns accordingly. Think big, and your company will do amazing things.

Enjoy this Business Card Must-Haves for Effective Networking infographic, and feel free to share with your clients, co-workers and fellow business professionals.

Do you carry physical business cards?

What traditional (or old school) marketing technique has worked for you?

About Jaime Shine

I love to write. While most kids were playing with blocks or dolls, I was publishing magazines and newspapers – feature articles, ads, sports box scores, the whole nine yards. From promotions director to advertising roles to branding projects, I’ve always been interested in all forms of marketing. That interest blossomed into a career path and led me to open my own business, which has always been a dream of mine. And I’d love to work my magic for you.
Check out my company's services, discover more about me or chime in on my blog, covering a variety of topics, at http://jaimeshine.com.