Shrinking Your Plastic Footprint

Shoppers in the market for a
tube of lipstick may soon be able
to narrow their selection by
comparing not just color and
price, but also how much plastic
various manufacturers use.
A cosmetics maker from the
United Kingdom is the first
business to agree to measure its
“plastic footprint,” using tools
developed by the Plastic
Disclosure Project (PDP).

“If you don’t measure something,
you can’t manage it,” explains
Doug Woodring, founder
of the international project that
launched at...

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