Read this: House of Cards: how Netflix's $100m gamble made them internet video kings

Summary: What is its secret Netflix's chief content officer Ted Sarandos recently reaffirmed that the company relies on its rich subscriber data to take editorial decisions where quotSeventy is the data and thirty is judgement, the thirty needs to be on topquot. Television must mine bigger data or risk being Netflixed. - www.theguardian.com

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