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Facebook opened Timeline to all business Pages today, and with the new design comes new opportunities to promote your organization and turn visitors into fans and fans into candidates. Start getting excited about these changes and experimenting immediately – you only have 30 days before it becomes mandatory! 1. Upload...

I’m getting around to thinking that a Facebook page is as important as a career site for recruiting. When I look at a fan-page, the most important number I look at is “Talking about this.” That metric is far more important to me than how many fans the page has....

Whenever I speak at or run Facebook recruiting workshops, the conversation always starts with the same debate: whether Facebook is a professional or personal domain, and if people really want to talk “shop” in a personal space. The conversation usually gets quite heated, until I ask a simple question of...