100 missing people found due to charity’s digital billboard technology

Since its digital billboard campaign launched in July 2012, missing persons charity Missing People has found 100 people.

As reported on civilsociety.co.uk, the technology was donated by Outdoor Media Centre and the charity is able to control the campaign through its own headquarters.

Jo Youle, chief executive of Missing People, said: “Digital billboards have proven to be an immensely powerful tool in the search for missing people, particularly young or vulnerable people. Finding 100 people safe and well is a great achievement and we are enormously grateful to the Outdoor Media Centre and their members.”