The University Website

The University of Lynchburg website is an important marketing tool and means of communicating with the University’s internal and external constituents.

Therefore, information posted on the website must be current, accurate, and appropriate for its users. As the University’s online publication, the website must adhere to the University’s official publications policy and style.

Oversight of the University of Lynchburg website is the responsibility of University Communications and Marketing.

Authority over Web Materials

The University reserves the right to regulate and limit the use of web materials which use University resources including the network itself. Such limitations may include, but are not limited to, restrictions on resources such as disk space, material content, and location of information.

Prohibited Web Materials

It is a violation of University policy to place any of the following on a University web server or on any web server on the University network:

Commercial advertisements/solicitations;

Copyrighted materials without the written permission of the copyright owner;

Lewd or pornographic materials;

Other materials which are in violation of local, state, or federal laws or which are in violation of University policy.

Accuracy of Content

Campus entities represented on the website are responsible for keeping them current by sending updates via the web edit request form. The webmaster reserves the right to remove pages from the University’s website which contain outdated and/or inaccurate information.

Link to faculty the member’s personal website. This may be a “personal page” provided by the University (request set-up from ITR; maintenance is the responsibility of the faculty member) or a personal website not hosted by the University. The contents of either type of website must relate to the professional duties of the faculty member at LC.

Link to the faculty member’s current CV in PDF format

Secondary photo depicting the faculty member doing something related to teaching or research activities

Faculty Photos

Photos for use in the faculty profile (and other University publications) will be a recent headshot of the faculty member in professional attire, taken on a background furnished or approved by CCM. The photos will be taken by the College photographer during designated times and will be provided free of charge.

One “re-take” session will be allowed if the faculty member is not pleased with the initial photo. If the faculty member prefers to have the photo taken by someone other than the University photographer, the photo must be taken by a photographer approved by CCM and be paid for with personal funds.

Hyperlinks

Links that do not behave as expected (taking the visitor to another web page) will be labeled so that the site visitor knows what will happen when the link is clicked. Particularly, link text to a Microsoft Word document, for example, must specify “Document_Name (Word doc)” and a link to a PDF file should read “Document_Name (PDF file).”

The text of an email (or “mailto”) link will be the email address only. For example, an email link for University Communication and Marketing will read “ccm@lynchburg.edu.”

No colors or font style will be specified for hyperlinked text.

New Browser Windows

Links to pages should always stay in the same browser window.

Links to documents, however, such as MS Word or PDF files, should always open in a new browser window.

Font and Case

Font face and size are specified in the LC template and style sheet. Therefore, no font style will be specified within the page content.

Tags that are approved for use include headers (“h2”-“h6”), “strong” (bold) and, for titles of works, “em” (italic) tags. Heading styles are not appropriate for body text.

No underlined or all-caps text is permitted.

Images

Graphics files will be optimized for web and in JPG, GIF, or PNG format.

CCM reserves the right to remove or deny posting images of poor quality that do not uphold the professional tone of the website.

Web pages should not contain animated images.

Body Text

Web page text must adhere to the standards for official University publications. Brevity and simplicity of language should be the rule of thumb for text. For ease of on-screen reading, frequent paragraph breaks and lists are used when possible. Remember that website visitors read information that they are interested in, but they rely on skimming text to find what interests them.

“Upcoming” or Placeholder Content

Placeholder text, such as “Coming Soon” or lists of links which do not yet go anywhere will not be published. Such content is unhelpful to site visitors and looks unprofessional.

Sound

No embedded sound is permitted on any official LC page. Links to sound files, however, are permitted.

This document is subject to change without notice. Document last modified 25 April 2014.