Learn how to optimise your web site for the most efficient crawling and indexing. Use keyword analysis to discover top converting words and phrases for optimum conversion. Make link building for super ranking at the major search engines second nature. Tackle local, mobile, video, analytics and social media like a marketing Ninja. In fact, become your own leading search marketing expert. And while you're at it, network and mix with your peers and the leading vendors and suppliers in the industry.