Book Title: Cool Japan

Subtitle: Case Studies from Japan's Cultural and Creative Industries

Author: Tim Craig

Book Description: Cool Japan takes readers inside the world of Japanese popular and traditional culture, where J-pop music producers, anime and video game creators, idols, fashion designers, tea and sake makers, sumo wrestlers, and businesspeople create the products and enjoyment that have made Japan a “cultural superpower” and become part of the daily lives of people all over the world. Eye-opening and rich in detail, Cool Japan is engaging reading for anyone with an interest in Japan, and ideal for use in school or university courses on Japan, popular culture, or business.

Contents

Book Information

Book Description

Step inside the world of Japanese popular and traditional culture, where J-pop music producers, anime and video game creators, idols, fashion designers, tea and sake makers, sumo wrestlers, and business people create the products and enjoyment that have made Japan a “cultural superpower” and become part of the daily lives of people around the world.

Cool Japan brings together twelve up-to-date “case studies” on Japanese pop music, male and female idols, video games, anime, fashion, Hello Kitty, samurai dramas, tourism, tea, sake, sumo, and the Japanese government’s “Cool Japan” initiative. Readers not only learn about various genres and forms of Japanese culture—some familiar, some less so—they also follow Japan’s creators as they wrestle with the cultural and business challenges that come with competing in a globalized and fast-changing world.

Extensively researched and rich in detail, Cool Japan is engaging and eye-opening reading for anyone with an interest in Japan. It is also ideal for use in school or university classrooms, in courses on Japan, popular culture, or business.

Metadata

All images in this book are copyrighted by their respective rightsholders. Credits and copyright notices accompany images throughout.

All rights reserved. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any way without the permission of the publisher, BlueSky Publishing, Hama-cho 1-24-402, Ashiya, 659-0025 Japan.