25 Birthday Emails that don’t blow

Everyone loves receiving presents on their birthday, which is why email marking should be no different. More and more companies are asking for your date of birth when subscribing to their newsletter, this will allow them to automate their birthday email marketing campaigns.

So what makes a great birthday email campaign? It’s not all just about design and timing but also what are you offering the subscriber as a birthday gift. Using a voucher or discount code is a great incentive for the person to make a purchase, just be sure to include information of when the offer ends so they are clear as to when to offer is valid until.

It’s important you make sure you are offering the subscriber something as a gift for their birthday, and not just trying to make a sale from their special day.

I have shortlisted a few of my favourite birthday email campaign’s, all for your email design inspiration! Enjoy!