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"[Dana Veraldi] began making T-shirts as a photography student at the Maryland Institute College of Art, and continued to do so when she moved to New York. A few stores, including Patricia Fields, carried her T-shirt, but the first major exposure came in 2008, when one of her friends, the model Agyness Deyn, wore a DEERDANA T-shirt with her own likeness in the pages of Time’s Style & Design issue. She began selling her shirts on her DEERDANA website, which at the time contained mostly her photography." - New York Times

You can find DEERDANA worn by some of the biggest musicians, actors and influencers today.