Burger King, Swiggy in alliance to speed up ordering experience

Swiggy, the online food ordering application, announced that it has tied-up with QSR chain Burger King, to offer quick and seamless ordering experiences for customers. Swiggy will be the exclusive pan-India partner for Burger King and will manage logistics for the chain’s 23 outlets in Mumbai, Pune, Bengaluru, Delhi and Gurgaon, the company said in a statement.

Swiggy competes with the likes of Zomato, Foodpanda India and Runnr and also faces stiff competition from Zomato, which has also entered the food delivery business

“While expanding our catalogue, we expect to create a large impact in the hyper-local delivery space, customers can expect to receive their favourite burgers in 35 minutes from the comfort of their home,” Nandan Reddy, co-founder, Swiggy, said.

Online apps and mobile penetration have changed the way business is being done worldwide, chief executive at Burger King, Raj Varman, said in an official statement. “We believe tech-enabled solutions will give us a chance to keep pace with customers. This strategic tie-up with Swiggy has opened avenues for faster growth,” he added. Burger King operates 30 outlets in India across Mumbai, Delhi, National Capital Region, Bengaluru, Pune, Chandigarh, Ludhiana and Jalandhar.