Since that moment, the 7-foot bird has been a hot topic of discussion, inspiring memes, parodies and even presidential campaign videos. It has also apparently spurred a new Halloween costume craze.

A representative from costumecraze.com told ABC News that although its original Big Bird costume sold out before the first presidential debate, it saw a 500 percent increase in sales for the women’s “sassy Big Bird adult costume” post-debate. The “sassy” rendition of the beloved Sesame Street character is a short, yellow-ruffled dress with orange knee-highs and pink accents. The costume comes complete with a bird headband.

According to Costume Craze, the Big Bird costume’s counterparts — the sassy Cookie Monster and the sassy Elmo costume — were selling at the same rate as Big Bird pre-debate but saw no significant sales increase since Romney’s avian name drop. The store’s representative theorized to ABC News that “the 500 percent increase must be due to Big Bird’s increased popularity post-debate.”

Brad Butler, COO of Halloween Express, has also seen a surge in Big Bird interest in the past week. Although it has not had a notable increase in sales (it is not licensed to sell the trademarked Big Bird costume), Butler told ABC News that since the debates, it has had more than 400 searches for a Big Bird costume on its site. The company has also seen an increase in sales of its chicken costume, which resembles the Big Bird suit, and includes the feet and yellow pants.