Nature Valley Trail View Development & Shoot

Client: General Mills Agency: McCann Erickson New York

With its increasing popularity and the growing number of health-conscious people, the granola bar market has gotten a bit crowded. Nature Valley sought to break away from the competition by empowering people to explore America’s vast National Parks, no matter where they are and what their background is. All they’d need is an Internet connection and a computer.

AOR McCann Erickson NY partnered with Mohawk and Your Majesty to take Google Street View technology and our 360-degree 11-lensed camera off the street and onto the less beaten path, sharing two Cannes Gold Lions in the process.

Mohawk was there from the beginning, offering a hand in creative development, content creation, off-trail hiking, sweating, bleeding and loving it the whole way.