Here are the top 10 travel marketing trends Expedia is watching in 2018, with viewpoints from some of it's global marketing executives.

1. Attention is the new currency: Where is your target market spending their time? Most likely, on their phones. There's no denying the mobile phone has changed the way people interact with the world. They're no longer on the bus chatting to their neighbor or at the gym watching TV. They're on their phone watching YouTube, streaming content or TV shows, playing games, reading the news or talking to their friends on social media.

2. Think bigger than the product: What does your brand stand for? Millennials are not just buying a product, they want to buy into a lifestyle and they are seeking authenticity from brands. A recent study from Expedia and the Center for Generational Kinetics found that people are shifting away from a society of stuff, and instead prioritizing experiences - especially travel experiences.

3. Creativity backed by insights: What if someone told you your campaign was going to be a huge success? Sound familiar? Every marketer goes into their campaign hoping for the best, and every agency tells you this campaign will be the best, but what if you had a formula that was almost guaranteed to be a winner?

The cost to hotels for groups and meetings has been on the rise in the U.S. in recent years. According to a report from hotel benchmarking company Kalibri Labs, the cost, if left unchecked, likely will double by 2022.

New York Sen. Chuck Schumer has asked the FTC to investigate whether the airline industry is data mining consumer personal information in order to charge them airfares based on things like income and purchasing behaviors.

About Us

Trusted by 45'000+ hotel marketers around the globe, Hotelmarketing'com satisfies your professional appetite for intelligence: news and information that is changing hotel marketing today, curated from hundreds of sources, editorially distilled into a must-read briefing and delivered every business day straight to your inbox.