We're about to try a different tack with promoting The Dreaming Demon. Previously this novella was up for sale on Smashwords as well as Amazon, which made it more widely available across multiple platforms, including Nook and Kobo. However, we found that almost all of our sales were coming through Amazon. We've now decided to give the Amazon Kindle Select route a try, which requires the book to be offered exclusively at Amazon, and taken down from other retailers. What you get in return is the availability of the book in the Kindle lending library, and it makes it far easier to run free promotions for a few days every few months. So we've booked a slot for our free promotion days, which will take place this Weds and Thurs 15-16 July. We're hoping we'll get a lot more downloads when it's free, and that this will lead to greater visibility on Amazon when it goes back to full price, and may drive some sales after the event. We also hope it might flush out a few more reviews, which again will help with marketability, and maybe even gain a few fans who'll look out for future books. We'll also use this as a trial run to learn what works and what doesn't so that when we have a few more books finished and available, we'll have a better idea of how to use this approach effectively. If you're able to help with this promotional effort by sharing links to this blog, or to the Amazon page (http://www.amazon.co.uk/Dreaming-Demon-Alex-Avrio-ebook/dp/B00L6GLD8U/ref=sr_1_2?ie=UTF8&qid=1436119692&sr=8-2&keywords=the+dreaming+demon) on or around the days of the promotion, that would be a great help. For this attempt, we are only advertising using free ads on ebook promotion websites. Many of these sites offer paid options which guarantee the prominence of your promotional material, but there are so many that this would soon mount up, so we'll get a baseline from this trial, and then we can decide on a budget for advertising for future promotions and see how it affects downloads. The sites we've advertised on in advance are listed below, for those of you who might be thinking of doing something similar. Submission to these 28 sites took around 2 hours of time filling in forms, although some of that time was sifting through other sites that didn't make it clear you needed to pay for the advertising slots until late in the process. On the days of the sale we'll also be listing The Dreaming Demon on some book blogs, facebook pages and tweeting, so fingers crossed we'll get plenty of people reading it. 1. Freebooksy, 2. Its write now, 3. Kindlebook promos, 4. Ebooklister, 5. Booktourtips/orangeberry free me, 6. Indiebookoftheday, 7. Kindle book review, 8. Book goodies/ignite your book, 9. Ebookshabit, 10. OHFB one hundred free books, 11. Book preview club, 12. Author marketing club, 13. The Book Circle, 14. Ebook stamp, 15. Ebookstage, 16. The reading sofa, 17. Awesomegang, 18. Ereaderutopia, 19. Freebookdude, 20. Hotzippy (inc pixelscroll and bargain ebookhunter), 21. Armadillo ebooks, 22. Bookangel, 23. Bookdealhunter, 24. Freebooks, 25. Lovelybookpromotions, 26. Iloveebooks, 27. Frugal freebies, 28. Freebooksforme

So, we've had our first review up on the independent book review blog site Beauty in Ruins. Fortunately, the reviewer liked the book, so we're very happy. We've been very busy with domestic and family commitments recently, so we haven't had much opportunity to do much more promotion for the Dreaming Demon, but hopefully things are settling down a little now, and we can get back into full swing. In the meantime, Alex has been doing a grand job with progressing her first full novel, with the working title of "Miss Silk and the Tomb of Menkare." We're targeting around 80,000 words for the first book in the series, and she's now written 85,000 words, with around two or three chapters to go. Some of the scenes that she's written already will be going in the second book of the series, but I think we're on track to have a first draft of the first novel completed in the next 6 to 8 weeks, if not before. It's always useful to get feedback on your work from folk who aren't related to you, and the first chapter of the novel has now completed its first run through the Critters website. We got eight really useful critiques, and encouragingly, some people loved every word, although most gave some really interesting suggestions and comments which will be taken into account in the second draft and can only make it stronger. As we speak Alex is implementing some changes to chapter 1, and we'll then be submitting the whole novel chapter by chapter for critiquing. Any other volunteers to be beta readers and provide honest, constructive feedback would also be welcome, so please let us know if you;d be interested in helping out in this way.

We've been a bit quiet on here since the Dreaming Demon published, so I thought I'd give a quick update on what's been going on since that momentous day. We've had some encouraging results, and sold some copies! We've also had some nice positive reviews on Amazon.co.uk and a couple on Amazon.com. We've noticeably had much more success on Amazon than on Smashwords, and several times the Dreaming Demon has entered the top 100 of the Amazon.co.uk Dark Fantasy best sellers list, peaking at around number 60. Not bad for a first release. After an initial flurry of sales, things have settled down to a steady level. We've then been looking into publicity options. We've had a guest post on the Dark Phantom blog, and posted links on as many blogs, forums and websites who are happy to take authors posting publicity material - many places don't like this as they fear their forums will become overloaded with people trying to plug their own work, which I guess is fair enough. This means you've got to tread carefully, and not just post things willy-nilly, as the last thing you want to do is annoy your potential customers. Many of the free publicity options available seem to only allow you to publicise a book when it's in a free offer period. We've been wrestling with whether this is a good plan or not. The main argument for running a free promotional period seems to be that if people like your free work, they might go and buy some of your other work. This is especially valuable if you have a series, where it makes sense that if you can grab reader's attention with the first book, they're likely to look for the next instalment and be prepared to pay. However, if you only have one book out, is this a worthwhile plan? Having read blogs of people who have gone down this road, it does seem to translate into several hundred downloads, which does get you visibility, and may pull in some more Amazon reviews. Whether that will translate into sales after the end of the promotional period remains to be determined. So, the question is, do we go for a free promotion now, or wait for the full novel to be completed (hopefully sometime early in 2015) to have something to feed off the promotion. We've also been trying to support other Indie authors who are in similar positions, by downloading or buying their novellas and doing what we can to help publicise their work if we like it. This is also a good way to connect with other authors and try to learn what has worked for them publicity-wise, and hopefully we'll start to integrate into the Indie author network that's out there.The other thing we've been up to is working on getting our ratio up on www.critters.org. This is a great place to get feedback on your work from fellow authors, and we've put the first chapter up for review on there, which should be going live next week. Part of the deal with Critters is that you don't get your work sent out until you've critiqued a certain number of other folk's stories yourself. So my bus commute has been invaluable in allowing me reading time for the critters stories. I've found that the reading is the easy bit, but putting together a useful critique of a story takes quite some time, especially as you need to be diplomatic with your wording. Writes tend to be quite insecure about their work, and you want to help people make their work better, but not to make them despair and give up! Now we're looking forward to seeing what other authors think of the first chapter of the new novel, with the working title "Miss Silk and the Tomb of Menkare".

Well, things went a bit more smoothly than I expected, and this has caused everything to move forward. So The Dreaming Demon is now published and available to buy on Amazon and on Smashwords. I put it in for upload to Amazon, expecting there to be some formatting issues, but it sailed through and before I knew it, it was up and available in the Amazon store. What's even better is that it got its first independent download too, which is quite an exciting moment. Amazingly it also got accepted into Smashwords Premium Status in under 24 h, rather than the seven days expected, so is now available to download in all formats (epub, pdf, rtf etc) from its Smashwords page. If you don't have access to a Kindle you can get hold of it from here. Of course, if you want to purchase from Amazon but you don't have a Kindle, you can download the Kindle app from Amazon or an app store onto any tablet, phone, or PC, allowing you to view the Amazon mobi file. As its achieved Smashwords Premium Status, it should soon be available from Apple, Barnes and Noble (Nook), Kobo and Sony stores, and hopefully from most others that you might want to get it from. So, now we need to work on publicising its availability and getting people interested in committing their 75 pence to buy it, and hopefully leave some nice reviews! Of course, that's where you can help! And please share with your friends!

OK, so I hope you had a chance to take a look at the trailer for the Dreaming Demon. As usual, I'll concentrate my posts on the ins and outs of the publishing process and the planning. So, we've decided to self-publish this one, partly because it's a great story, but at an awkward length to get published in a magazine. It's also a slightly unusual genre for the mainstream fantasy magazines, which seem to concentrate on alternative world "high" fantasy stories primarily. Getting them to take a chance on a long story from a previously unpublished author in a genre that is a departure from their usual material would be a big ask. Our strategy is to publish on Amazon, and also use Smashwords, which is one of the biggest distributors of independently published e.books. Amazon goes without saying, as the largest publisher of e.books in the world. Smashwords allows you to upload a single file for conversion into multiple e.book formats, and distributes them to all of the other major e publishers (Barnes and Noble/Nook, Kobo, Apple, Sony etc.) This seems to be the easiest and most efficient option for the first dip of the toe in the e-publishing waters. The first task was to get the manuscript formatted in the correct way for the Smashwords "meatgrinder" program to accept it. Smashwords publish an extensive free guide on how to do this, which takes a while to wade through, but having followed all the instructions as closely as possible, the upload to Smashwords has gone smoothly so far. No dreaded "Autovetter" error messages, which seem to be the bane of many an author's life. Having passed the autovetter first time it should now be in the expedited queue for manual review, which should take around seven days - fingers crossed. The story now has its own Smashwords page (https://www.smashwords.com/books/view/450369), with the first 25% is now available as a free sample on the Smashwords website, but I have already noticed one or two issues with the "Read online" and pdf versions which we'll need to try and iron out. We've pencilled in a release date of Weds 2nd July, but this may depend on how smoothly the manual vetting process goes. Next steps are to try the Amazon upload process, and to publicise the release on as many different platforms as possible. Of course you can help by placing a pre-order, encouraging anyone else you know to place a pre-order, putting links to the website, trailer, or Smashwords page on any websites, blogs you may have. If you have any other marketing advice, we'd love to hear it - either by comments to this blog, or by direct mail to contact@alexavrio.com.

After a hiatus of several weeks through an amazing trip to Peru, followed by a week of intense back pain, I'm now starting to be able to walk again, and to start planning our exciting next step - publishing Alex's 14000 word novella, the Dreaming Demon. This is an excellent story harking back to the classic adventure tales of H.Rider Haggard (KIng Solomon's Mines, Alan Quartermain adventures), Robert E. Howard (Conan stories), and H.P.Lovecraft (Cthulu Mythos). To whet your appetite, I've put together a short trailer using www.animoto.com. Please take a look on the Dreaming Demon page, or here on Youtube. More details about the release of this novella will follow shortly.

I've always been a keen reader, but since I've become actively involved in this project, I've noticed I'm starting to analyse what I'm reading a bit more. I used to just say "I liked that book, but I didn't like that one" without really knowing what it was that made me decide. Obviously, the first thing is whether the subject matter and plot of the book appeal, but I've realised how important the writing style is. The good books, and often the ones at the top of the best-seller charts, are usually the ones where you don't really notice the writing style (OK, I'm not including the literary ones, where people are "playing" with the form of a narrative - I notice the style there, but often it gets in the way of the plot and they generally don't appeal to me!)

When I say you don't notice the writing style, what do I mean. The narrative flows, with no unnecessary words, and the reader is given just enough information to be able to pull the story, atmosphere, and undercurrents of the plot together in their imagination. Too much information, and it just slows the pace, and you feel like you're being spoon fed and treated like an idiot. But too little information, and the reader is just confused and lost. Those of us who commonly read books by big name authors often take this for granted, but its actually a subtle art to get it right.

As part of my research into the self-publishing market I've down-loaded some free e-books from authors who are getting towards the top of the charts in their genres. Most of these have been professionally edited. In my first foray into reading one of these its noticeable that the flow of narrative, and particularly the subtlety of the narrative, is often a little off. So often I find myself screaming (in my head - it'd be a little embarrassing on the bus!) "I got it already! I don't need you to beat me round the head with a mallet for me to get it." (or a mullet, as Alex likes to say). "There's also regular 'clunky' dialogue, with characters saying things which, if you read them out loud, just don't sound natural.

Now, don't get me wrong. The author has done a great job in pulling together a story into a full length, coherent novel, which has an interesting, well-paced plot. There's no spelling mistakes, and the grammar's good. But unfortunately that's not quite enough to make it a great book, and to make me want to come back and read more from this author.

Its highlighted to me what a tough job it is to create a great book, and how I take for granted the skill and art of my favourite authors. It also helps me to understand the level that we need to aspire to, and hopefully starting to understand that will help me when I'm giving my feedback to Alex on the first drafts of her novel.

For less than the price of a cup of coffee we take you to the furthest shores. We knock on your door and take you on an amazing journey. Are you the burglar we’re looking for to help with a troublesome dragon that has stolen our treasure? We will take you on epic journeys in enchanted forests. You will meet elves, fairies, the wild hunt. We will take you to mountains and run from mountain trolls and storm giants. We will fight against tyrants and evil kings. We will be the companions of peasant boys and girls with big dreams and even greater destinies. We will fight for justice and seek blades magical and named. We will take you with us while we walk the night with velvet paws. We shall meet pale strangers who dance with beautiful ladies until sunrise, and handsome dark men who dislike the full moon. They roam New Orleans and their pasts are mysterious and dark, studded with tragedies and lost loves. Their cousins are much more unsavoury. They hide under our bed and steal our breaths as we sleep. They creep at night and consort with ghouls and witches. Some are good and some are bad. Some dance to the beat of exotic drums, worshiping dark gods which show themselves only when the stars are right. We take you to the furthest corners of the galaxy. To dystopian futures here on earth where humans fight for the last scrap food or fight in huge arenas for the gratification of a placid population, or the edges of the universe where colonists have forgotten about earth. Where wars are waged in places so far away the troops take decades to get there, to wars with evil arachnoids and to desert planets where water is rare and precious and exotic spices are mined. We take you to the deepest darkest jungles to rediscover lost cities filled with secrets that would shake mankind, ocean floors with shipwrecks carrying mysterious cargoes, and locked vaults that shady organizations want to keep hidden. We take you to peaceful villages where grisly crimes of vengeance have taken place, and unlikely detectives uncover the suspect’s motives like the layers of a cake. Where serial killers place their unfortunate victims and clever agents never rest until they catch them. We take you with us in our worlds and we leave you there to be lost for days or even weeks. To meet the heroes and heroines and perhaps fall a little bit in love with them. To meet the dastardly villains and cheer at their demise. To be sad at the hero’s losses and nervously await to find out their fate. Will our heroes triumph? Will they perish? Turn the pages and find out. And if we do it right you will be thinking about the characters and places you have been for days after you have finished the book. Sometimes the heroes become your friend and never quite leave you. And all this we do for less than the price of a cup of coffee. Next time you are wondering if you want to download a book for 2.99 ask yourself: Isn’t worth it?

As folks new to the publishing game, we need to start to understand our potential customers, and the lie of the land in the writing market, and I'm currently subscribing to several blog RSS feeds to try to learn from people who have traversed this path before. From the first dip of my toe into this water, I came across an animated discussion at the passive voice blog about whether new self-published authors should give away their works for free, charge a nominal amount, or charge close to the price charged by established authors.

The case for giving away a first novel for free is that people may give you a try on impulse if there's no outlay for them, and free books get many more downloads than pay books. By building your author "brand", accumulating fans, and drawing them into your work and your world, they're more likely to be prepared to pay for future novels.

The counter arguments are many. First, if you're a first time author, you don't yet have the follow-up novels available that would benefit from this strategy. Depending on the writer, a novel can take from a couple of months to years to complete, so that approach needs the long term thinking to be built into your plan from the start. Its also clear that there are a lot of free books of dubious quality out there, with poor grammar and spelling. If you price your offering in amongst these, it may get lost in the noise and low expectations. There is also the question of how many of the free e-books that are downloaded actually get read. If you've invested money in purchasing a book, you're less likely to just let it languish unread on your e-reader, and you're therefore more likely to become a fan who will buy subsequent titles.

As a scientist, I liked this interesting analysis on how differently priced e-books perform, with e-books in the $2.99 to $3.99 range appearing to give optimal returns. To me this feels about right for a novel by an unknown author. That equates to around £2 - £2.50, which is less than we spend on a coffee at Starbucks or Costa. A coffee takes the Barista around a minute to prepare and gives only 20 minutes of enjoyment. A book can represent a year of hard graft by the author, and keep you entertained for days or weeks.

However, the arguments seem to have been well worn in the writing blogs as to why people (myself included) are much happier to invest their money on an impulse to buy a coffee than to buy a book. We'll pop in to grab a coffee (and maybe a slice of cake) at the slightest opportunity, without giving it a second thought, but we tend to put a lot more thought into whether we're going to press the "buy" button for an e-book. Why do we have this different perception of the value of these two items? That might get a bit philosophical, but here's my thoughts.

I know I'm going to enjoy my coffee, especially if its from a coffee shop I've been to before. With a book, each one is unique, so I am taking a chance on whether I'm going to enjoy it. This is why people often stick with authors they already know and love.

If a coffee's bad its only ruined 20 minutes of my life - if I invest time in a book that's bad, I feel cheated out of a couple of weeks reading time (although I'm finally starting to learn to actually leave books I don't like unfinished, and start a new, better one).

Of course, even better is to buy a book and a coffee, and read one while drinking the other.

Alex has some strong opinions on why we should value books more highly which she will be adding to the blog shortly, but in the meantime I'd be interested to hear other opinions from folks out there.

So, here I am in my first few days after agreeing to take on the task of managing my wife! Some might say that's a bad idea, but maybe that's a discussion for another time. So, in my spare time I'll be taking on some of the administrative tasks involved with getting her work noticed, and hopefully to the point where it sells. Having started to look into all the tasks that this will involve, I'm beginning to think this is going to be a lot of work.

My first investigations have been into the whole process of how an author goes about getting published. I'm thinking of it along the lines of a start-up business, where we'll have to invest some time, energy, and most likely some money at the outset, but hopefully we'll get that breakthrough at some time down the road.

How long will that be? Will that day come? Who knows, but I've read lots of Alex's work, and I have confidence that she is a great story teller, who in my opinion writes things that are better than a lot of published books that I've read recently, so I'm happy to back her in this quest.

Do I think her work is great just because I'm her husband? Its possible that I could fall into that trap, but I know I can be objective, as I'm quite happy to tell her when I think something she's written doesn't work for me. It happens, but not too often.

Anyway, back to the main event, and it seems the first decision to be made is, do we go the traditional route, to try and find and agent to represent us, and then hope that they can pitch and sell our novel to a publisher, or do we go for the 21st century route, and join the self-publishing revolution? Up until a few years ago self-publshing was more often than not vanity publishing, and had a really bad press. However, now with the rise of the e-book, many self-published authors have made it onto the New York Times Best Sellers list. While these are still the outliers, and many self-published authors struggle to get more than a slow trickle of sales, it is definitely an avenue that we'll be actively investigating.

There seem to be pros and cons for each route.

The traditional route:

Pros:

Most of the authors anyone's really ever heard of have been published through this route.

This feels like the more legitimate way to say "I'm a published author".

The publisher will make it into a professionally finished book.

The book will be professionally edited.

It gives some early validation that your work is good enough for someone to be interested in.

Your work will make it into bookshops, as well as e-book format.

You'll have the benefit of a publishing house behind you (how much of a benefit that is remains to be seen).

May get an advance once the book is accepted!

Self Publishing:

Cons:

It's a long road to get a good, proactive agent, and then a good publisher, with no guarantee that anyone will pick up your work.

It's therefore likely to be slower than self-publishing.

The publishers leave most of the marketing to the author.

The author only gets around 20% of the revenue, and an agent also takes a cut.

Pros:

We retain complete control of the novel

The author gets a bigger slice of the revenue (60-80%) - albeit on a lower selling price generally

It'll be much quicker to get the book out there, and available to readers/customers.

Cons:

There's a lot of self-published books out there - how will we get ours noticed. I see this as the biggest issue.

Have to stump up the up-front costs for cover design, editing, finding proofreaders, etc.

So, plenty to muse on there. I'm thinking that the way the timing is likely to go we might be able to hedge our bets. Alex has the first half of the first draft of her book written, and agents and publishers generally want the first three chapters plus a synopsis. Some expect a complete novel, but many don't.

So, maybe the best plan is to polish the early chapters and synopsis, and start sending to agents and publishers to see if we get a bite. With this fishing exercise underway, Alex can finish the first draft of the rest of the book, and the subsequent polishing, proofreading and editing.

In the meantime we can build awareness of the project through various marketing approaches, initially mainly internet based, and try to get a few of Alex's short stories published/entered into competitions/posted as free/low cost samples online.

If we've had no interest from publishers by the time all this is complete, we'll be well positioned to enter the self-publishing fray, but if an agent and publisher has picked us up by then, we'll try the traditional route. Having read a few other writing blogs, I believe this hedging the bets approach is quite common, and often called the "hybrid" approach.

If you have any thoughts on the pros and cons of these two routes, or any alternative routes that we've not considered, please add comments of e.mail us directly. We're certainly keen to get as much advice as possible.