the printing press combined which three elements necerry for mass marketing

duplication
rapid duplication
lower cost from rapid duplication

How did the printing press pave the way wor major social and cultural changes

allowing transmitt of knowledge across national boundries

The print era allowed for what type of government

nation states

The telegraph allowed for the

transformation from an industrial, print-based society to an informational era

The telegraph

1) separated communication from transportation
2) in combination with the rise of mass-market newspapers, transformed information into a commodidy
3) made it easier for militar, business, and political leaders to coordinate commercial and military opperations
4) foreshadowed its own demise in future technological developments, like wireless technology

digital communication

images, texts, and sounds are converted into electronic signals which are reassembled as a precise reproduction of a product.

Media Convergence

1) the technological merging of content in different mass media
2) sometimes called Cross Platform - a particular business model that is favored by corporate interests... consolidating various media holdings under one corporate unbrella

recognize that individuals and societies bring diverse meanings to messages, given varying factors

Which was NOT necessary for books to become a mass-marketed product?
a. Cheaper raw materials
b. Rapid duplication
c. Machines replacing hand copying
d. A more affordable end product

a

How did the telegraph contribute to the development of mass communication?
a. It separated communication and transportation.
b. It slowed the flow of information.
c. It was the first mass media form.
d. It replaced oral communication.

a

Which medium was the first to be mass marketed?

books

In the United States, the transition from the print era to the informational era began with _______________.

Development of the telegraph

What were the eras of mass communication

oral
written
print
electronic
digital

What is the correct order for the linear model of mass communication

Senders
messages
mass media
receivers

How audiences understand and decode media depends on

education
gender
race

A person or institution that filters media messages between the sender and receiver is called a _____.

gatekeeper

Mass media channels are

newspapers
books
magazines
radio
television
internet

The idea that pop culture makes audiences lose their ability to discriminate between good and bad is known as the _____ theory.