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Important information if you send email to targets in Canada

There are new laws going into effect in Canada regarding anti-spam. CASL (Canada’s Anti-Spam Legislation) goes into effect on July 1, 2014. It is different than the CAN-SPAM Act, established in the United States in 2003. The biggest difference between CASL and the CAN-SPAM Act in the US is that Canada’s legislation requires consent prior to emailing someone. There will will be a three-year transitional period in which marketers will be permitted to continue sending “CEMs” (electronic messages that encourage participation in commercial activity) to existing customers.