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Facebook advertisements offer an affordable option for business owners seeking highly targeted ad space. Because users spend an average of nearly 8 hours per month on Facebook, many business owners are capitalizing on the captive audience. Whether you run a small or large business, there are a few steps you can take to stand out in the crowd and increase your ads' click through rate.

1

Use a face image in your ad. The eyes of Facebook users are trained to focus on images of people and ignore advertisement images of products. Take advantage of this by using an up-close face image with an amateur look.

2

Encourage readers to take action. Add a call to action or a question to cause readers to feel compelled to click the add to learn more about your business.

3

Keep your ad copy short and light. Facebook ads only allow for 135 characters in the body and 25 characters in the title, but you should keep it even shorter if possible. Because many Facebook users do not read ads completely, you must strive to convey your message as concisely as possible, without being dull.

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4

Stir up emotions. Let readers know how much they'll regret missing your grand opening or sale. Find an emotion to connect with your ad and capitalize on it. Remember, emotions are a powerful part of every advertising campaign.

5

Target your ad to a specific audience. Take advantage of user's Facebook "likes" to target your ad to those most likely to be interested in your business. You can also target your ads based on age, relationship status, sex, region and educational level. Because an ad that appeals to a 50 year old housewife from Kansas is unlikely to appeal to a 19 year old college student from Los Angeles, use separate targeted ads if you have a wide target demographic.

6

Perfect your ads over time. Keep an eye on your ads' analytics to find out what works and what doesn't. Adjust accordingly.

References

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About the Author

Based just outside Eugene, Ore., Danielle Gream began writing professionally in 2010 for various websites. Gream is the co-owner of a business consulting firm that specializes in leadership training and effective communication. She holds a Bachelor of Science in communication from the University of Phoenix.