UNESCO World Heritage – Sustainable cultural and natural tourism

2014 theme for the German National Tourist Board (GNTB)

The GNTB is running an extensive campaign for its 'UNESCO World Heritage – Sustainable cultural and natural tourism' theme, which promotes the 39 UNESCO World Heritage sites of Destination Germany. Using multimedia marketing tools, the GNTB aims to further raise the international profile of the World Heritage sites and to make Germany more appealing to visitors from abroad for many years to come, primarily through interactive online promotions.

At the heart of the campaign are the online and mobile features, as well as a broad range of social media activities. The GNTB website acts as a central platform for the 2014 theme, providing in-depth content on the World Heritage sites of Destination Germany at www.germany.travel/unesco. Here potential visitors will find interactive maps, 360º panoramas, photos and videos, as well as detailed information in twelve languages. The landing page features a specially developed app that travellers can download in order to discover the eight regional UNESCO routes in Germany. One of the main social media initiatives is a Facebook competition inviting people to travel through time in Germany. The idea is that fans use an app to create their own journey through time around the UNESCO sites for their chance to win trips along the UNESCO routes and to the individual attractions.