An '''ad exchange''' is a sales channel between [[publisher]]s and [[ad network]]s that can also provide aggregated [[ad inventory|inventory]] to [[advertiser]]s. They provide a technology platform that facilitates automated auction based pricing and [[RTB|buying in real-time]]. Ad exchanges' business models and practices may include features that are similar to those offered by ad networks.

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For the purposes of the IAB [http://www.iab.net/ne_guidelines Networks & Exchanges Quality Assurance Guidelines], the definition of an ad exchange excludes technology platforms that exclusively provide tools that enable direct media buying and selling between exchange participants.

[[Category:Glossary]]

[[Category:Glossary]]

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Ad exchanges provide a sales channel to publishers and ad networks, as well as aggregated inventory to advertisers. They bring a technology platform that facilitates automated auction based pricing and buying in real-time. Ad exchanges’ business models and practices may include features that are similar to those offered by ad networks. For the purposes of the IAB Networks & Exchanges Quality Assurance Guidelines, the definition of an ad exchange excludes technology platforms that only provide tools to enable direct media buying and selling between exchange participants.

Latest revision as of 09:19, 4 April 2012

An ad exchange is a sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction based pricing and buying in real-time. Ad exchanges' business models and practices may include features that are similar to those offered by ad networks.

For the purposes of the IAB Networks & Exchanges Quality Assurance Guidelines, the definition of an ad exchange excludes technology platforms that exclusively provide tools that enable direct media buying and selling between exchange participants.