Yep … you know the one I’m talking about. You’ve been diligently working on that big blog post or an email to one of your clients, or the article you’re submitting to Social Media Today! You’ve proofed it at least 5 times and even ran it through Spell Check (we all know how well that works with certain words). Then you hit send and “Arrrrggggg!!!!” There it is glaring at you as it flashes by your eyes after you hit publish or send. It’s mocking you and sometimes, there isn’t a darn thing you can do about it – like using it’s instead of its in my ezine that went out this morning! I’ll definitely be taking my own advice and having someone on my team proof it before I schedule it. Lesson learned!

If not, then you must be doing something right! One of those “right” things could very well be that you’ve been keeping WordPress and all of your plugins up-to-date.

Did you know that out-of-date plugins and a failure to keep WordPress updated are some of the quickest ways in for someone wanting to create havoc in your system? In fact, I blogged about this very real problem last year.

Now you get out there and promote it!

A blog post in and of itself can be powerful, educational and informational, and bring lots of value and benefit to your readers. However, publishing a great blog post, just isn’t enough. If your blog is one of the top 10 rated blogs in the blogosphere, it might (and I mean “might.”) get noticed. But, chances are, you are simply one of the many small business owners who have a blog and may or may not post consistently.

You know all of those blog posts and newsletter articles you’ve put out over the years? Week after week, month after month of content. Much of it just sitting in a file or on your blog or in your newsletter reserve. Sitting. Waiting. For what?

You most likely have tons and tons of great content just sitting there begging to be re-purposed. You probably even have enough to put together a great eBook. Maybe two, so what’s stopping you!