“Significance of Private Label/Store Branded Packaging” is a report published by Canadean with a detailed analysis about the quality of private label packaging, growth drivers of private label brands and their association with packaging manufacturers. Also covered is the apprehension about retailers and the change in market share of private label brands.

Key Findings

• Quality of private label packaging has improved in terms of design, ease of opening and quality of material used

• Leveraging quality and good value of products is crucial for private label packaging

Figure 1: Change in private label brands market share over the last three years - Overall
Figure 2: Change in private label brands market share over the last three years - region
Figure 3: Change in private label brands market share over the last three years - Size of business
Figure 4: Significance of growth influencing factors for private label brands - Overall
Figure 5: Significance of growth influencing factors for private label brands - Region
Figure 6: Significance of growth influencing factors for private label brands - Size of business
Figure 7: Opinion on consumer perception - Overall - Consumers have become less brand conscious over the last three years
Figure 8: Opinion on consumer perception - Overall - Consumers believe that private label and branded products are produced in the same factory - it is only the packaging that is different
Figure 9: Opinion on consumer perception - Region - North America and Europe
Figure 10: Opinion on consumer perception - Region - Asia-Pacific and Rest of the World
Figure 11: Opinion on consumer perception - Size of business - Large companies and Medium-sized companies
Figure 12: Opinion on consumer perception - Size of business - Small companies
Figure 13: Enhancement in quality of private label packaging based on key parameters during the last three years - Overall
Figure 14: Enhancement in quality of private label packaging based on key parameters during the last three years - Region
Figure 15: Enhancement in quality of private label packaging based on key parameters during the last three years - Size of business
Figure 16: Significance of leveraging product attributes for private label packaging - Overall
Figure 17: Significance of leveraging product attributes for private label packaging - Region
Figure 18: Significance of leveraging product attributes for private label packaging - Size of business
Figure 19: Significance of leveraging product attributes for private label packaging - Overall - Convenience
Figure 20: Quality level of private label packaging based on specific packaging aspects - Overall
Figure 21: Quality level of private label packaging based on specific packaging aspects - Region
Figure 22: Quality level of private label packaging based on specific packaging aspects - Size of business
Figure 23: Opinion on consumer perception - Overall - Consumers can be reluctant to serve private label packaged food and drink to guests on certain occasions
Figure 24: Opinion on consumer perception - Overall - Consumers will always prefer branded packaging to non-branded packaging
Figure 25: Opinion on consumer perception - Overall - Consumers are fully confident with the quality of private label groceries
Figure 26: Packaging share based on type of FMCG manufacturers - Overall
Figure 27: Packaging share based on type of FMCG manufacturers - Region
Figure 28: Packaging share based on type of FMCG manufacturers - Size of business
Figure 29: Prospects of packaging manufacturers association with private label brands over the next three years - Overall
Figure 30: Opinion on consumer perception - Region - Consumers believe that private label and branded products are produced in the same factory - it is only the packaging that is different
Figure 31: Opinion on consumer perception - Size of business - Consumers believe that private label and branded products are produced in the same factory - it is only the packaging that is different
Figure 32: Opinion on consumer perception - Overall - Consumers can be reluctant to serve private label packaged food and drink to guests on certain occasions
Figure 33: Opinion on consumer perception - Size of business - Consumers can be reluctant to serve private label packaged food and drink to guests on certain occasions

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