To use the new feature, one will have to start by launching the Instagram application.

The tool highlights users’ interests by creating a highly curated content feed that includes relevant hashtags. If not, choose the Tags filter, and you’ll see a list of hashtags related to your search.

In the latest development, Instagram will allow the users to follow hashtags. The Facebook-owned photo-oriented service has introduced another new feature today in its relentless quest to be your No.1 social destination.

The upgrade is aimed to help you “discover more posts from the interests and communities you care about”, Instagram said in a release. Once you tap that alluring blue “Follow” button, the truth about your interests will be out there for all to see. In case you already know what hashtag you want to follow, just type that in and you will see a page with all the posts under that hashtag curated at the same place.

Screen shots showing examples Instagram hashtags which can followed just like other accounts. Your privacy has also been taken into account by Instagram. That’s right, you’ve been #blessed – and now you can give that topic a follow, too.

Instagram is one of the most innovative picture sharing apps available. The company has now made it easier for users to see posts from around the world which are using the same hashtag. A hashtag can be unfollowed at any time. If you set your profile to private, your followed hashtags will still be visible to some, but only if they’re following you. With the new update, Instagram is essentially trying to surface all of that existing information in a more digestible way.