Marketing

30

by Phyllis Zimbler Miller

Accessibility and usability are twin pillars of ensuring that your company’s website makes it easy for people to use and navigate your site. And while your site may be easy for you to use — the same may not be true for those who do...

25

by Phyllis Zimbler Miller

“They may forget what you said, but they will never forget how you made them feel.” Use emotion, not just language, to make your message resonate with your target audiences. Once your business speaks to your audiences’ emotional responses, you can motivate actions from social...

10

by Phyllis Zimbler Miller

As technology evolves, franchise marketing teams must evolve as well in order to stay relevant and profitable. Enticing customers to visit your locations requires a broad strategy that engages customers online, on their mobile phones, and in-store. In this article, we’ve rounded up five top...

22

by Phyllis Zimbler Miller

Businesses with physical locations often have customers/clients who have to wait for services — and at that point these customers/clients are captive audiences. It is at these times that captive audiences present businesses with an incredible engagement opportunity. 1) Grocery stores: Picture food shoppers...

08

by Phyllis Zimbler Miller

Whether you’re an enterprise company, a school district, a franchisor, or a single-location business, you can use content creation with your digital signage to connect to your internal and external audiences with entertaining and informative content. Here are some ideas for engaging content creation for...

18

by Phyllis Zimbler Miller

All audiences for streaming content are not created equal, yet the power of Enplug-powered TV screens is that tailored streaming content can be displayed to segmented audiences. Whether your organization is local, regional or global, you can segment your audience members by interest to optimize...

16

by Phyllis Zimbler Miller

Event organizers and entertainment venue managers are increasingly using technology to engage their audiences in new ways. One powerful tool in their arsenal is Enplug’s digital signage software, which works with TVs and jumbotrons for event marketing. For example, imagine you are a Lakers fan...

10

by Phyllis Zimbler Miller

Digital agencies representing a range of clients are discovering that Enplug is a valuable addition to their portfolio of services. Clients need only TVs and a wifi connection, while the agencies can then do all the rest remotely. 1. Event presentation Digital agencies can use...

12

by Cassie Paton

If you’re a restaurant owner, Instagram Walls are the perfect way to show off your drool-worthy dishes to patrons, whether they’re first-time customers or neighborhood regulars. Think your restaurant doesn’t need Instagram? Ask any of L.A.’s 34 most Instagrammed restaurants, and they’ll likely tell you otherwise....

26

by Colin Bovet

You already spend marketing dollars on social media, advertising, and promotions designed to generate new business for your fast casual franchise. Why not really drive home your messaging by continuing the campaign after your customers have walked in the door? Your digital marketing strategy can...