Build what matters

Model success

A business model defines your framework for success. It is your unique DNA and what makes your approach to the market and serving customers special. Articulate your value proposition, key advantages, go-to-market plans, and more.

Create

Get started with a blank canvas or choose one of our six templates.

Customize

Add components, customize layouts, or edit names and colors.

Share

Easily share templates across your product lines and products.

Vision explains the "why"

Create a vivid picture of where you want your product to be in the future. That is your vision. Make better decisions — faster — because your team will be aligned and able to maintain clear focus.

Capture your positioning

Describe where your product fits in the market, the problem it solves, and what makes it unique. This will help inform customers why your product is the best option to meet their needs — before they even start using it.

Know thy customer

Paint a picture of your customers by creating custom personas. Describe everything about them and then link the personas to actual features so you know who you are building for.