– base numbers (for a five year term) are for one-time, english language rights in north america • for a ten-year term, add 25% • prices in this category are for USA editions only • if up to 10-15% of the book is distributed outside the US: add 20% • if distribution is over 15% outside of the US: add 100%.– add 25% for each additional language • 100% for world rights in one language and 200% for world rights all languages • USA + 1 country: 115% • Canada only: 90% • Europe only: 125%. Asia only: 140%.– second use in same book: 75% of first use.
– table of contents: 70% of first use.
– back cover: 75% of front cover rate
– composite covers: 1/4 page or less is 65 % of front cover per photo • 1/2 page is 80% of front cover per photo.

– ancillaries: these are secondary products, some of which are sold separately from the textbook—they are not included in the initial cost of the textbook • when an ancillary is bundled with the textbook, the cost of the textbook increases, so each ancillary use is priced separately, whether bundled or sold separately • (examples of ancillaries are: CD’s, flash cards, test booklets, posters, leveled readers, lab manuals and course packs) • if ancillaries are bundled with the textbook such as CD’s, workbooks, lab manuals and even website subscriptions can be included in the total unit count and priced at the textbook rate • for example: 200k textbooks, 100k CD’s, 100k workbooks, and 50k website subscriptions would total 450k units • ancillary items not bundled with the textbook are “non-program specific” materials— these are billed separately while still using the textbook rate.