Alie Griffiths

Media Sector

Alie Griffiths worked in marketing for Merrill Lynch in both London and New York before leaving in 2002 to set up as a PR practitioner, specialising in media and advertising. Since then, she has run and managed campaigns for some of the most successful media companies in the world, including Facebook, Liberty Media, Ascent Media and the global CEOs of international advertising giants JWT and HAVAS Worldwide. Alie is proud to have built her client roster largely on word-of-mouth recommendation, and has established a reputation for winning her clients outstanding coverage and exposure in key target press across all media.

Campaigns of note include the launch of the JWT’s “One Young World” initiative, dubbed ‘the Davos for young people’, and positioning Marian Salzman, CEO of HAVAS PR North America, as the world’s number one trendspotter (and generating global coverage for Marian’s use of the phrases metrosexual, cougars and globesity).