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What comes to mind when you think of chess? Quiet intensity, tactics and combinations, predicting the opponent’s next move, the ultimate battle of wits? If you said “steaming hot sex”, either you have a very interesting fetish or you are the designer of the logo for the 2018 World Chess Championships in London. Maybe both.
Designed by the Moscow-based studio Shuka Design and compared by many to a Kama Sutra position, this “pawnographic” logo would feel right at home on our list of the most sexually suggestive logos. Some critics have even claimed it’s not safe for kids to view. World Chess’