“We believe everyone deserves better and better shouldn’t have to cost more,” states Sharkey. “We work directly with the best manufacturers to create amazing everyday essentials like Fair Trade coffee, organic snacks, and vegan soups, and exclusively sell them directly to you on Brandless.com. That model enables us to eliminate BrandTax, the hidden costs you pay for a conventional brand.”

“People have been trained to believe BrandTax markups increase the quality of the product, but they rarely do,” she explains. “At Brandless, you’ll save an average of 40% compared to conventional brands of similar quality, making non-GMO food, clean beauty and personal care, and EPA Safer Choice Certified cleaning products more affordable.”