NASCAR has spent the last couple of years trying to advance the sport through the use of social media. The best hype came in the Daytona 500 when Brad Keselowskitook photos during the red flag and tweeted them out to fans.

Friday, NASCAR and Twitter teamed up to announce a special partnership. The two companies will work together to bring the best tweets from NASCAR personalities to the fans. This way, the fans can interact with their favorite drivers and much more. This is a big step for the sport and should probably get them more exposure through the media.

Frankly, I am surprised that this has not happened before. Partnering with Twitter is a great way to get more exposure for anyone. This helps push the sport to the forefront of social media. It gets the leg up on all the other major sports. NASCAR needs to take this and run with this. It is a great way to pick up more fans, thanks to how interactive Twitter is.

I see this as a win-win situation. Both parties will gain a lot more exposure in a segment that they may need extra reach. This could get more racing fans on Twitter and Twitter could have exposure to the world that is auto racing. Sounds like a great move for both companies.

I am excited to see how this turns out. I expect big things from this and I hope to see the sport grow even more in the coming years.