Adobe Campaign Features

Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. Its powerful features let you create amazing campaigns that resonate with your different audiences across all channels and screens.

Improve the deliverability of your emails in real time based on feedback from ISPs. Take advantage of our deliverability features and expertise, whether you’re just starting a new email program, fine-tuning your approach, or preparing for critical, high-volume periods like holiday season.

Use built-in reports in Adobe Campaign to quickly analyze email delivery and engagement data and share the reports on an automated or recurring basis. Email delivery data can also be exported to Adobe Analytics or other tools for further visualization and analysis.

In addition to powerful, out of the box reporting templates, Adobe Campaign lets you create custom reports on a delivery, campaign, user, or segment level. Do descriptive analysis, summarize ROI and CLTV, or export data to Adobe Analytics and other solutions for further data visualization and analysis.

Create a rules-based offer catalog. You can manage offers by weights or priorities and cap how many times customers see a specific offer. Then personalize offers based on criteria like location, customer lifetime value, loyalty status, and more.

Launch, measure, and automate campaigns across every channel.

Harmonizing all of your marketing channels is not an impossible task. With the help of Adobe Campaign, you can bring customer data from different systems, devices, and channels into a single profile. Then, deliver timely and relevant campaigns that meet your customers in the right places and right ways along their customer journey.

Segmentation and Targeting

Discover and delight your most valuable audiences.

Not all audience segments have the same needs or bring the same value. Adobe Campaign helps you use data to understand your unique customer segments and then craft the best campaigns to make meaningful connections with each one.

Pass data from Campaign to Adobe Analytics, and use Analytics data directly in Campaign. This helps you understand your email in the context of your other digital marketing efforts, identify new and valuable audiences, and trigger messages based on statistically significant interactions.

Use multidimensional targeting to create segments based on virtually any variable in a customer profile. Use these audiences in Adobe Campaign for use in multi-step, cross-channel programs or to share with other Adobe Experience Cloud solutions.

Use Adobe Campaign’s flexible data model to enrich your customer profile data and add new attributes or tables. Then, use these customer profiles for more accurate segmentation, personalization, and reporting.

Connect to large databases and CRM systems like Microsoft Dynamics 365. Or create custom data connections to your broader marketing ecosystem, including point of sale systems, e-commerce platforms, and offline programs.