Subjects Discussed: Whether or not Denby feels battered, unsuccessful attempts to pinpoint the definition of snark, the club of the clued-in, newspapers and narratives, Denby’s reservations about the Web and decentralization, snark’s relationship to voice, Sturgeon’s law, panic in mainstream journalism, satire and a corresponding set of virtues by implication, prototypical voice, the Sarah Palin prank, Spy, contempt for New York celebrities vs. contempt for money and power, investigative reporting and the Web, peer-to-peer journalism, Josh Marshall and the attorney scandal, Private Eye, Sgt. Pepper’s Lonely Hearts Club Band, the need to take sacred cows to task, Pitchfork, “Ugandan discussions,” endearing jargon vs. in-the-know references, why Denby doesn’t find Gawker and Wonkette funny, fickle public memory and disappearing websites, Perez Hilton at 40, fighting slander, accounting for corrective impulses on the Web, privacy as a bourgeois triumph, whether or not Denby can truly have an informed opinion on Twitter if he’s never used it, quibbling with Denby’s uniform assessments of mediums, accounting for the visual innovations of Spy Magazine, the visual notion of snark, Kurt Andersen and Graydon Carter, circumstances in which being ruthless towards someone is okay, Mike Barnacle, nastiness and self-deprecation, Penn Jilette, snark practitioners as flip-floppers, Maureen Dowd, superfluous anger vs. righteous indignation, constructing a narrative in which you can locate yourself, Alcanter de Brahm’s irony symbol, Perez Hilton’s lack of anonymity, defending Tom Cruise, why photographers haven’t fought Perez Hilton, legal remedies, being dragged into the celebrity culture, and raising an army of thoughtful writers.

EXCERPT FROM SHOW:

Correspondent: Let’s talk about this idea of trash talk vs. snark. You indicate in this book that it’s okay to have a vituperative remark or a savage wit, if there is a corresponding set of virtues. And, in fact, you say “a corresponding set of virtues by implication.” Now “implication,” I think, is the important word here. Because to go back to the Sternbergh review, I would argue, to defend him briefly, that he is attempting to point out that Television Without Pity and the snark tone that he champions — I mean, is there not a corresponding set of virtues perhaps that is in the initial stages? In the prototypical stages perhaps? I mean, don’t people have to start from somewhere before they reach this level of thought that you are advocating in this particular book?

Denby: Well, we don’t know, do we? But I don’t see much of that in Television Without Pity. Mostly, it seems to me, whenever I look, it’s enormously long plot summaries with a lot of snarky adjectives. And it’s fun. Because it’s like friends who gather at a house to watch a TV show, and you compete with one another to see who can be funnier. But I would forgive them everything if they jumped up and down with joy when something original and difficult came out. Like in their movie stuff, I don’t notice them celebrating There Will Be Blood or The Diving Bell and the Butterfly. What gets their jets going is trash like Bride Wars. In other words, they’re invested in trash. And that’s why I say that these people are really thugs of the conglomerate in a way. In other words, they’re part of the commercial system. They’re not really interested in anything adversary. For all of their nasty tone, they’re part of the commercial system. They’re not adversarial at all. They don’t push the little guy — you know, the protest against the system or the artistic revolutionary. That’s not what they’re into. They’re into fandom. Now let me come back to Sternbergh.

Correspondent: But also to point out the initial thrust of this question. As a prototypical model, for some people, snark is the way to get to this more virtuous plane that you’re advocating here.

Denby: Well, I hope you’re right. And maybe they’ll just…

Correspondent: I can say this from experience. Because I was a little snarky when I started writing.

Denby: But people get older and they realize that I’m not pushing my weight. That this is too easy.

Correspondent: Yeah. Jessica Coen, who ended up going from Gawker to New York Magazine. She wrote an essay. I’m sure you’re familiar with this. You don’t quote it in the book. But I’m sure in the course of your research, you found it out. She pointed to the negative feelings that she had, and she wanted to go to this more thoughtful plane.

Denby: Right.

Correspondent: So I’m saying that perhaps, maybe, instead of essentially fanning the flames of discontent against this type, it’s steering them in the right direction. Which you do do in this book. Maybe this is just a growing stage before they blossom into some writer of virtue.

Denby: Well, that would be nice. Also, I think they’re naive if they think that they can make a whole professional career out of this. Because you cannot underestimate the ruthlessness of editors. In other words, this is something that Adam Sternbergh doesn’t know. That his kind of wise guy stuff pales very quickly. And when styles of humor change, editors get rid of you if you don’t keep up. So there can be something naive. It’s a way of gaining a professional foothold. But you’ve got to move beyond it pretty fast. But just to return to Sternbergh, as I remember, the main thrust of his critique was that snark is an appropriate response to a corrupt and dishonorable world. Well, I’m not going to argue with his characterization. I think it is a corrupt and dishonorable world. But the appropriate response to it is not snark. The appropriate response to it is criticism, analysis, and, best of all, satire. Which is what I praise over and over again. The kind of stuff that Stewart and Colbert do. Most of snark is weak. It’s mostly impotent. It’s more a confession of defeat than an appropriate response to anything. I mean, he’s way off on that.

Correspondent: Okay, well, to look at this question of prototypical voice from a different vantage point, you suggest that Philip Weiss’s infamous Spy article, in which he infiltrated Bohemian Grove “discovered only where power hung out and what its vulgar habits are.”

Denby: Yeah, who took a pee where?

Correspondent: Yeah. But if we are to discount this article as nothing more than an amusing prank, I point to the Quebec comedy duo who revealed Sarah Palin’s lack of qualifications with this wonderful prank. And while their particular tone may not have been thoughtful or political, it did lead to people rethinking Sarah Palin’s qualifications.

Denby: Absolutely.

Correspondent: Isn’t there something to be said about how people react to a particular prank or an act? Or how people run with the ball of, say, the Bohemian Grove scenario? And try to investigate it further? I mean, that’s what thought is.

Denby: Yeah, but that’s what Spy never did. I mean, it kept promising more than it delivered. The Sarah Palin prank was brilliant. And that she didn’t catch on for, what was it? Ten minutes? They had her going. It’s just astounding. But the trouble with Spy was that it never did investigative reporting. It did a kind of junior league infiltration of the powerful, rather than the hard work of going to the library and looking up records, and so on and so forth. That true investigative reporting requires before you can nail someone in dishonest behavior or corrupt behavior or collusive behavior. So it never actually delivered. And since it was written basically for people who wanted to join the money….

In an effort to liven things up, New York Magazine has assigned Adam Sternbergh, the snark practitioner who cut his teeth with Fametracker, to review David Denby’s Snark: It’s Mean, It’s Personal, and It’s Ruining Our Conversation. I don’t believe the subtitle is fair to the arguments contained within the book, but I can understand why some marketing type at Simon & Schuster included it: controversy drums up sales. And controversy, particularly the unthinking and tendentious variety that is on display in Sternbergh’s review, drums up attention.

As someone who has actually read Denby’s book, and as someone who has indulged in snark from time to time, I find myself in the strange position of defending Denby. Sternbergh’s “appropriate response” completely misses the point of Denby’s thesis and Sternbergh, in his efforts to persuade us of snark’s great glory, unintentionally reenforces Denby’s argument.

Denby does not, contrary to Sternbergh’s claims, argue that snark is “humor as a vehicle for cruelty.” Denby states at the beginning that he’s “all in favor of nasty comedy, incessant profanity, trash talk, any kind of satire, and certain kinds of invective.” And he concludes his book on the same note, urging readers and writers to commit “vituperation that is insulting, nasty, but, well, clean.” If one must be vituperative, Denby hopes for writing along the lines of Gore Vidal’s evisceration of Truman Capote in his 1976 essay, “Some Memories of the Glorious Bird and an Earlier Self,” in which Vidal’s carefully worded insult (labeled here as “high snark”) takes into account specific biographical details about Capote. In Denby’s view, this follows quite naturally in Juvenal’s tradition. And even he cannot resist this.

I don’t think the jokes are Colbert’s best, yet the event is still a classic of comedy and of citizenly virtue. Why? Because it’s not snark. It’s irony, an apparent act of kinship with the president that is actually a violent unseating of the president. (121)

But irony alone isn’t what Denby’s after here. He believes that good satire involves praising “some corresponding set of virtues, even if only by implication.” And in Sternbergh’s view, it is the “acid-tongued readers” who constantly complain that present “the best fans a culture could hope to produce.” While sarcasm and vituperation certainly have their place, and can be exceptionally potent qualities when a writer wishes to pursue a larger truth, I must again side with Denby here. Is it really “passion” that drives a writer or a commentator who is always sour? Or is there really nothing more than bitter resentment? What is the point of nothing more than nimble flayings if you are not fighting for something better?

Sternbergh also takes umbrage about Denby’s observation that snark “has too modest a rooting interest in artists actually succeeding at anything,” and insists that the contributions to Television Without Pity were “never, ever, disengaged.” But “disengagement” is not what Denby is identifying here. One can be sourly “engaged” when one is merely an “acid-tongued reader” too terrified to express anything joyful or marvelous about the universe. Denby’s wondering why some writers refuse to offer so much as a positive word. And Sternbergh, in his defense of TWoP, never cites a single example from the website in which its writers wrote something along the lines of, “That episode of Lost was fantastic. And the filmmakers should be commended for an intelligent script and taut direction.”

I agree with Sternbergh that Denby doesn’t quite identify where snark originated (but he does make a half-decent effort to pinpoint its contemporary roots at Spy Magazine), but the very irony that Sternbergh identifies as “a defense against inheriting a two-faced world” isn’t the issue here. Because the best defense in these cases is hardly an effective offense. As Denby observes of Spy‘s infiltration of Bohemian Grove, “The malicious rug-pulling was fun to watch, but there was also something creepy, parasitic, and fully meaningless about such minor invasions. Spy never did find out how power worked in New York or what deals between political and corporate honchos were struck in Bohemian Grove; it discovered only where power hung out and what its vulgar habits were.” While I disagree with Denby’s suggestion that pranksterism and tomfoolery fail to loosen minor realities which lead others towards a better understanding of how the world operates (computer hackers, driven by curiosity and mischief, force administrators to enact better security; Sarah Palin is revealed to be woefully unqualified by a Quebec comedy duo), he is right to point to a certain vacuity in many snarky experiments. You can read a website like Television Without Pity and realize that the people who write for it are wasting their talents drinking in nothing but the poisonous tonic of sarcasm. These writers have no desire to understand or properly rebel against the “two-faced world” that’s apparently so evil. Indeed, in TWoP’s case, NBC Universal snatched it up and this caused others to take umbrage at the distilled results.

Sternbergh quotes Denby’s “lazy generalization” about people in the thirties and the forties being “in the same boat,” but he conveniently elides the sentences that follow:

But at the moment, the attitude is that there is no common boat, and that, if there were one, other people should be thrown out of it. Income inequalities and Rovian tactics that exacerbate ethnic and class differences have made for sandpapery relations or blank indifference, and snark serves not to break down the walls of loneliness and fear but to solidify them by servicing communities held together by resentment. This isn’t the place for economic and sociological analysis, but everyone knows there’s an infinite amount of anger out there.

Now, you could calmly point out Sternbergh’s almost total inability to grok historical context or his failure to challenge Denby on how snark “breaks down the walls of loneliness.” Or you could respond, “Sternbergh, you dumbass, have you ever read any fucking books about the economic and social conditions during the Great Depression or World War II?” Witness Sternbergh’s total disregard for (a) trying to figure out where Denby is coming from and (b) deliberately cutting off his quote so that Denby’s larger point about isolation is curtailed.

Denby is certainly not disputing how Peggy Noonan’s slip clips away at pores in the wall. His argument rests on how snark fails to puncture it. When Maureen Dowd, who Denby devotes a full chapter to, consistently shifts her messages or fixates on Al Gore’s mannerisms (which has nothing to do with political realities), he is pointing out quite clearly that the snarky response is not always the best response and that, without any corresponding set of virtues, it’s utterly meaningless to public discourse.

While there may be some truth to Sternbergh’s theory that snark may turn its volume down if people say what they actually believe, one is likewise struck by Sternbergh’s unwillingness to give Tom Cruise the benefit of the doubt. I’m certainly no Tom Cruise fan, but I’m not such a jaded bastard to view Cruise as a total enemy incarnate (particularly with true scum like Bernard Madoff swindling good people). Cruise has certainly made an ass of himself jumping on Oprah’s couch and the like. But like Denby, I’ve never met the guy. And I probably never will. For all I know, we might get along.

What I can address is Tom Cruise’s strengths and failings as an actor. That is within the legitimate realm of public discourse, because that is my relationship with Tom Cruise. I can likewise address, as Sternbergh suggests, the “draconian information control” that prevents Cruise from answering tough questions about his craft and perhaps growing as an actor. But what contribution does describing Cruise as “a smaller, yappy version of Arnold Schwarzenegger as The Terminator” make to public discourse? How does it help us to understand Tom Cruise? It would be just as ignoble if I described Adam Sternbergh as a “third-rate David Caruso with a silly chin” (based on this photo) or Sternbergh describing Denby as “an Internet-age Andy Rooney” in his review. But what merit or thought do such descriptions have when we are considering thoughts and ideas? None whatsoever.

Denby isn’t asking us to keep our voices down. He’s asking us to reconsider how we use our voices. And unlike previous books that have railed against the Internet (recent volumes from Lee Siegel and Andrew Keen come to mind; Denby, for what its worth, dismisses the former), Denby is not entirely against the Internet’s possibilities for expression. And this is what makes his book more nuanced and more interesting.

He rails against anonymous trolls, but his complaints extend more to the anonymity behind the comment. Why go to the trouble to slander someone when you can put your name to it? (Easy. You divest yourself of responsibility.) He bemoans websites and blogs that don’t bother to check or corroborate information, but that insist that they’re doing a better job than mainstream journalism while they simultaneously declare that they lack the time and the resources to fact-check. (And to demonstrate that Denby is not an enemy of the Internet, he commends Talking Points Memo for its fact-checking.)

He also bravely reveals an excerpt of his own snark, to show that he is not above taking snarky potshots. Indeed, we’re all capable of it. That’s part of the problem. Do we lob Sternberghian spitballs at those whose arguments we cannot intelligently address? Or do we do so with a corresponding set of virtues in mind? Do we say something positive or constructive every now and then? If we work in media, do we close the gates to those who are just starting out? Or do we give these struggling voices opportunities and include them into the framework? Most importantly, do we siphon our rage into something that involves unexpected revelations about the world we live in? Just about anybody can fire off a cheap shot, but it takes a thoughtful individual with real guts to reveal the full scope of terrible truths. And to give Sternbergh the benefit of the doubt, I hope he reconsiders what pursuing these truths really entails.