"We believe Motif Investing is the kind of company that can transform markets. Its disruptive technology has broad application to retail and institutional investing in the US and international markets."

Motif Investing to Launch Cross-Generational Products to Help Advisors Connect With Investors at All Stages of Wealth

“Unlike regular investing where certain principles guide your actions, with Motif Investing, it’s really about what you know or think.”

“Motif's ’Tax Inversion Targets’ offering includes 25 companies that are located in tax havens, operate in industries that have seen a lot of tax inversion activity, and have strong businesses prospects beyond being potential acquisition targets.”

“American companies, hoping to reduce their tax rates and access overseas cash, are snatching up overseas competitors at a record pace. Motif Investing… has started a product that lets investors buy stock in 25 companies viewed as potential inversion targets.”

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With tax season, it is helpful to stay organized and be aware of which types of tax forms you may need to collect before filing your returns. In addition to being aware of how many tax forms one should receive for the previous year, and from which accounts, it is beneficial to understand what information ... See more

The Exchange Traded Funds prospectus contains its investment objectives, risks, charges, expenses and other important information you should read and consider carefully prior to making an investment decision. Please review the current prospectus, available from the Prospectus link or by contacting Motif either by phone at 855-586-6843, email at service@motifinvesting.com, or in writing at Motif Investing, Inc., P.O. Box 3548, Rancho Cordova, CA 95741.

ETFs have unique features that you should be aware of, which can include distribution of any gains, risks related to securities within the portfolio, and tax consequences. The data quoted herein represents past performance and is not indicative of future results. The investment return and principal value of an investment will fluctuate so that your investment, when redeemed, may be worth more or less than their original value. Current performance may be lower or higher than the performance data provided. Please review the prospectus or other research tools provided on this site for more recent performance information. ETFs purchased through Motif incur management fees applied by the offering Fund managers. Please refer to the prospectus for information regarding the fees that apply, including the management fee. Contact Motif Investing at 1-855-586-6843 to obtain the most recent month-end performance data.

All approved account holders are eligible to participate in the Turkey Giveaway. Customers who place a trade in their account during the promotion period will have a chance to win 1 of 25 HoneyBaked Glazed Oven Roasted Turkeys. These Turkeys will be delivered during the week of November 24 to your address on record. If chosen, Motif will email winner to confirm delivery address. You must respond within 48 hours to claim your prize.

To qualify for the drawing, you will have to place a qualified motif trade (buy, sell or rebalance) during the period of Monday November 10, 2014 through market close on Friday November 14, 2014. Max of one entry per household.

*Horizon motifs provide investors with a starting point to consider in allocating assets within their larger portfolio. However, Horizon motifs should not be considered a recommended strategy or comprehensive solution to your overall investing needs. There are many considerations when structuring your portfolio, such as cash needs, family-planning needs, tax and estate planning strategies. Motif does not provide any investment, tax, or legal advice and suggest you contact your own investment, tax, or legal advisor for further information your investment strategy. $0.00 commission for trades (buys, sells, following rebalances) for the benchmark versions of the nine Motif-created Asset Allocation Horizon motifs. Commissions for any Horizon motifs that are customized in any way – adjust weighting, add or remove securities, choose not to following rebalance event, will include a $9.95 total commission per motif transaction or pay $4.95 per stock for individual stock/ETF transactions.

Offer Details: $0.00 commission offer is for trades (buys and sells) of the benchmark version of the Hot Retail motif. Commission-free buys and sells end 6PM PDT November 21, 2014. Commissions for the Hot Retail motif that is customized in any way – adjust weighting, add or remove securities will include a $9.95 total commission per motif transaction or pay $4.95 per stock for individual stock/ETF transactions. Regular commissions apply for other Motif-created benchmark motifs and customer-created customized motifs ($9.95 total commission per motif transaction or $4.95 per stock for individual stock/ETF transactions). Other fees may apply. Motif reserves the right to review and amend the commission pricing structure at any time in the future and will notify you in writing of any intended changes. For details on fees and commissions, please click here

Regular commissions apply for other Motif-created benchmark motifs and customer-created customized motifs ($9.95 total commission per motif transaction or $4.95 per stock for individual stock/ETF transactions. Other fees may apply. Motif reserves the right to review and amend the commission pricing structure at any time in the future and will notify you in writing of any intended changes. For details on fees and commissions for non-Horizon motifs, please click here.

Performance returns, including 1-month Return/Return Since Inception/1-year returns indicates the performance of this particular motif over that stated period of time as of the date provided. Performance is quoted for informational purposes only, however, there is no guarantee those returns will continue. See how we calculate returns.

Investing in securities involves risks, you should be aware of prior to making an investment decision, including the possible loss of principal. An investment in individual stocks, or a collection of stocks focused on a particular theme or idea, such as a motif, may be subject to increased risk of price fluctuation over more diversified holdings due to adverse developments which can affect a particular industry or sector. Investments in ETFs can include those with a narrow or targeted investment strategy and can be subject to similar sector risks than more broadly diversified investments. Motif makes no representation regarding the suitability of a particular investment or investment strategy. You are responsible for all investment decisions you make including understanding the risks involved with your investment strategy.

The Exchange Traded Funds prospectus contains its investment objectives, risks, charges, expenses and other important information you should read and consider carefully prior to making an investment decision. Please review the current prospectus, available from the Prospectus link or by contacting Motif either by phone at 855-586-6843, email at service@motifinvesting.com, or in writing at Motif Investing, Inc., P.O. Box 3548, Rancho Cordova, CA 95741.

ETFs have unique features that you should be aware of, which can include distribution of any gains, risks related to securities within the portfolio, and tax consequences. The data quoted herein represents past performance and is not indicative of future results. The investment return and principal value of an investment will fluctuate so that your investment, when redeemed, may be worth more or less than their original value. Current performance may be lower or higher than the performance data provided. Please review the prospectus or other research tools provided on this site for more recent performance information. ETFs purchased through Motif incur management fees applied by the offering Fund managers. Please refer to the prospectus for information regarding the fees that apply, including the management fee. Contact Motif Investing at 1-855-586-6843 to obtain the most recent month-end performance data.

All approved account holders are eligible to participate in the Turkey Giveaway. Customers who place a trade in their account during the promotion period will have a chance to win 1 of 25 HoneyBaked Glazed Oven Roasted Turkeys. These Turkeys will be delivered during the week of November 24 to your address on record. If chosen, Motif will email winner to confirm delivery address. You must respond within 48 hours to claim your prize.

To qualify for the drawing, you will have to place a qualified motif trade (buy, sell or rebalance) during the period of Monday November 10, 2014 through market close on Friday November 14, 2014. Max of one entry per household.

*Horizon motifs provide investors with a starting point to consider in allocating assets within their larger portfolio. However, Horizon motifs should not be considered a recommended strategy or comprehensive solution to your overall investing needs. There are many considerations when structuring your portfolio, such as cash needs, family-planning needs, tax and estate planning strategies. Motif does not provide any investment, tax, or legal advice and suggest you contact your own investment, tax, or legal advisor for further information your investment strategy. $0.00 commission for trades (buys, sells, following rebalances) for the benchmark versions of the nine Motif-created Asset Allocation Horizon motifs. Commissions for any Horizon motifs that are customized in any way – adjust weighting, add or remove securities, choose not to following rebalance event, will include a $9.95 total commission per motif transaction or pay $4.95 per stock for individual stock/ETF transactions.

Offer Details: $0.00 commission offer is for trades (buys and sells) of the benchmark version of the Hot Retail motif. Commission-free buys and sells end 6PM PDT November 21, 2014. Commissions for the Hot Retail motif that is customized in any way – adjust weighting, add or remove securities will include a $9.95 total commission per motif transaction or pay $4.95 per stock for individual stock/ETF transactions. Regular commissions apply for other Motif-created benchmark motifs and customer-created customized motifs ($9.95 total commission per motif transaction or $4.95 per stock for individual stock/ETF transactions). Other fees may apply. Motif reserves the right to review and amend the commission pricing structure at any time in the future and will notify you in writing of any intended changes. For details on fees and commissions, please click here

Regular commissions apply for other Motif-created benchmark motifs and customer-created customized motifs ($9.95 total commission per motif transaction or $4.95 per stock for individual stock/ETF transactions. Other fees may apply. Motif reserves the right to review and amend the commission pricing structure at any time in the future and will notify you in writing of any intended changes. For details on fees and commissions for non-Horizon motifs, please click here.

Performance returns, including 1-month Return/Return Since Inception/1-year returns indicates the performance of this particular motif over that stated period of time as of the date provided. Performance is quoted for informational purposes only, however, there is no guarantee those returns will continue. See how we calculate returns.

Investing in securities involves risks, you should be aware of prior to making an investment decision, including the possible loss of principal. An investment in individual stocks, or a collection of stocks focused on a particular theme or idea, such as a motif, may be subject to increased risk of price fluctuation over more diversified holdings due to adverse developments which can affect a particular industry or sector. Investments in ETFs can include those with a narrow or targeted investment strategy and can be subject to similar sector risks than more broadly diversified investments. Motif makes no representation regarding the suitability of a particular investment or investment strategy. You are responsible for all investment decisions you make including understanding the risks involved with your investment strategy.