PR and reputation blog written by Jonathan Welsh, an award-winning PR expert based in Manchester and working nationally and internationally. Former MP's assistant, senior director at a global PR firm, and married father of two.

Wednesday, 29 September 2010

So, David Milliband has retreated to the backbenchers and the media are pouring over the 'fratricide' committed by Ed Milliband.

Enough has been written about that to last several months but what I don't understand is why nobody has discussed the fact that David Milliband's chance of power didn't just vanish when the Unions backed his brother; it traces back to 2009 and the resignation of James Purnell http://www.timesonline.co.uk/tol/news/politics/article6434068.ece.

Yet it is clear that the two men wanted to avoid the fate of their predecessors and work together, with David Milliband taking on the roll as party leader and James Purnell presumably promoted to a senior Cabinet or Shadow Cabinet role.

Yet it's all too late now for the elder Milliband brother. No matter what the commentators say, his brother did win legitimately and David Milliband has probably forever lost his chance at power - unless something extraordinary happens.

So David Milliband must regret his failure to follow James Purnell out and force the leadership contest that would have guaranteed him leadership and potentially the title of Prime Minister - an aspiration now held by his younger brother.