The American Society of Travel Agents recently updated their name, dropping “Agents” and replacing it with “Advisors” to better reflect their role in today’s modern travel world. Whatever you call them, ASTA — or now the American Society of Travel Advisors is the worlds’s largest association of travel professionals — advocating for travel agents/advisors, the travel industry and the traveling public. In short, their mission is to mission is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. During our live broadcast on Saturday, 22 September 2018, their CEO Zane Kerby joined us to discuss the operations of ASTA, and the impact and role they have with travelers and the travel industry.