Want to radically improve your sales results this quarter? Learn how to sell the way buyers want to buy!

The 4:2 Formula Academy is an intensive real estate sales training series and certification program that equips real estate sales professionals with a core set of modern selling strategies. Our skills and techniques have been specifically designed for today’s buyers in today’s market.

Why is The 4:2 Formula Academy so Unique?

1 12-Week Success Curriculum

The 4:2 Formula Academy is more than just a three-day workshop. This revolutionary experience creates a 12-week learning cycle that enables you to achieve true mastery of the principles and skills involved.

2 Immediate Access and Results

Upon enrollment in the Academy, you’ll receive a copy of Jeff Shore’s industry-changing book The 4:2 Formula in audio format. You’ll also complete two pre-workshop video training lessons in preparation so you can get the most out of the Academy.

3 Interactive & Engaging Sessions

During the live three-day real estate sales training Academy you’ll experience a captivating blend of coach-led talks, video lessons, group discussion and activities, role-playing, personal coaching and feedback, as well as high-impact action planning to ensure optimum results.

5 Performance Improvement Check-Ups

Following the Academy workshop, you’ll stay engaged in an eight-week online performance path that includes video lessons and practice exercises so you can keep improving long after the event comes to an end.

5 Motivation & Accountability Follow-up

Rejoin your coach for two one-hour webcasts in the months following the live Academy event to discuss best practices and reinforce key skills.

6 Choice Locations with Jeff Shore

You can choose to join The 4:2 Formula Academy at one of our highly desirable destinations across North America led by Jeff Shore as your personal sales coach.

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“In my near 20 years in the business, this was the only training course that truly resonated with me. In my honest opinion, this was the best sales training I've ever experienced.”

– Bryan McVay, New Home Advisor, TRI Pointe Homes

Join our upcoming Academy
and watch the sales path literally roll out in front of you…

Register well in advance to receive the best possible price.

Want to attend the Academy as a team?

Companies Who Trust Jeff Shore With Their Sales Team Training

4:2 Formula Academy Certified Graduates Are Saying…

“I brought my new sales team to this training, and I believe the positive impact will be substantial. Most of them are veterans in the industry that were trained on the ‘critical path.’ Many have already reached out to us to let us know that this was unlike any training they had ever received and was such a breath of fresh air.”

– Brooke Welter Pahlisch Homes, Bend, OR

“It’s one thing to read a book, it’s a completely different thing to get inside the mind of the author! The 4:2 Academy with Jeff was like attending Jedi training with Obi-Wan Kenobi himself ! I feel like the Force is with me!”

– Derek Morgan Meritage Homes, Orlando, FL

“The 4:2 Formula Academy gave me the tools that will allow me to build a stronger and faster relationship with my customer, stand out from the competition, and ultimately obtain the information that I need to guide my customers in the right direction and close them faster.”

– Dolley Brawner Riverside Homes, Jacksonville, FL

“This was a complete mind shift. I thought I was going to learn new techniques, which I did. But I was introduced to a philosophy! Implementing what Jeff taught me will give me the opportunity to serve my customers on a level that I truly believe is going to change my career.”

– Chelsea Scott Hartford Homes, Milliken, CO

Join the Revolutionary and Transformational Learning Experience That Has Quickly Become the Real Estate Industry’s Premier Certification Program for Sales Leaders and Sales Professionals Alike

The 4:2 Formula Academy Is Designed For You If…

YOU ARE an experienced sales professional looking to radically redefine your own success

YOU ARE a newly hired sales professional who wants to jump-start your career

YOU ARE a smaller company who does not currently offer an in-house training program

YOU ARE a sales leader who wants to retain top talent by providing world-class sales training

New home sales training expert, Jeff Shore, has been featured in:

About Jeff Shore

Jeff Shore has been training and coaching real estate sales professionals and leaders for over three decades. He is the founder of Shore Consulting, specializing in sales strategies for many of the largest real estate firms in the U.S. and Canada.

His innovative, research-driven and real-world approach is more than just another sales technique; it’s a fundamental shift in how to approach the sales process that transforms the way we make connections and creates meaningful, lasting change.

A fellow of the National Speakers Association’s exclusive Million Dollar Roundtable, Jeff is a highly sought after keynote speaker who inspires audiences across the globe to change their mindset and change the world.

He is the author of four real estate sales training books and his work has been featured by NBC News, Fox Small Business, Success Magazine, Inc., Entrepreneur, and a host of other leading publications.

Money Back Guarantee – No Questions Asked!

We’re certain that The 4:2 Formula Academy will transform the way you approach real estate sales and will truly change your world! And we want you to be certain as well.

If you join the Academy, complete all of the certification requirements, and implement our practices without seeing improved results in the next six months (compared to the prior six months) then you don’t have to pay a cent.