Marco Arment: "Everyone should play by the same rules. A proposal: storage capacities referenced or implied in the names or advertisements for personal computers, tablets, and smartphones should not exceed the amount of space available for end-user installation of third-party applications and data, after enough software has been installed to enable all commonly advertised functionality. With today's OSes, iPads could advertise capacities no larger than 12, 28, 60, and 124 GB and the Surface Pros could be named 23 and 83 GB." Wholly agreed. When I buy a box of 100 staples, I expect it to contain ~100 staples - not 50 because the other 50 are holding the box together.

You know, I always thought it was funny that hard drives were listed as physical bytes vs. logical bytes. Maybe I'm old fashioned but I prefer xB over xiB, the latter of which I find a little silly. Tablets and phones should come with the advertized amount of data available to the user. That only makes sense to me. The mentality isn't the same for me as a hard drive for a computer. Since you can't install any other OS to the device (without hacking anyway), then you really don't have 64GB (59.6GiB ) available to you personally.