Online and Marketing

Having a website in today’s technological age is a necessity for driving new parents through your doors. But it’s not just enough to have a website – this won’t double your occupancy rate overnight! If your website takes a long time to load, is...

As the year draws to a close, now’s the time to give your social media accounts an overhaul to ensure they make the right impression on parents for the year ahead. Follow our top tips to make sure your business is social media ready for 2018....

Every update you make to your website affects the way search engines interact with and rank your site. Frequent updates with fresh, original content will help your site rank much higher on Google and keep visitors coming back. Conversely, a...

“Just Google it” is a phrase we hear time and time again when looking for information or the answer to a question. Needless to say, having a childcare website is a necessity to reach out to parents searching online. Only now, it’s not just...

In this article we will look at answering what is SEO and how it works, along with why SEO is important for business. Search Engine Optimisation (SEO) at its core is about supporting and strengthening what your business offers, your message,...

In terms of its reach, there’s no doubt that Facebook is one of the social media giants – with over 1.94 billion monthly active users worldwide. Not only is it widely used for personal interactions, but there are over 50 million local businesses...

The NDNA Awards ceremony took place last month and we’re delighted that our very own guest blogger and spokesperson for Champagne Nurseries on Lemonade Funding, Jo Morris, took home the award for outstanding contribution to the sector. Along a...

Your brand is the image of your service that your customers connect with, by recognising your business’ name, logo and slogan. The more successfully your brand is marketed, the more it becomes recognised by the people you’re trying to reach....

Building a great childcare website which looks vibrant, professional and inviting to parents is one thing. But there’s no point in having a wonderful-looking site if it doesn’t help you generate enquiries from parents and fill places. It would...

Getting word of your business ‘out there’ can be tricky, especially if you’re just starting out or opening a new setting. The following ideas can help you to advertise your nursery in ways that we have found particularly effective and…they’re...

Content marketing means creating and sharing valuable content with the people you’re trying to reach as customers. Even if you’re a small business, this kind of marketing helps drive traffic to your website and will help you compete with much...

SEO (Search Engine Optimisation) is the simple activity of ensuring a website or business page can be found in search engines like Google. It’s important that every element of your online presence is SEO optimised to ensure customers can easily...

Social media is fast becoming an essential part of running a successful business and your brand (big or small) needs to ensure that it has a prominent and positive presence online. To achieve this, you’ll need to create a page for your business...

If you’re thinking about getting a new nursery website or having a fresh redesign, what should you be looking for in the website design company you choose for the job? We’ve put together 7 important points that you need to check before you say...

There are a number of benefits to having a professional website for your setting, from attracting new parents to keeping current parents informed of your activities. It’s also vital in this digital age to have web presence to boost your...

According to a survey by Hubspot of over 1000 global internet users, people have drastically increased their content consumption on social media in the last 2 years. The three most popular networks have all seen significant rises – Facebook...

Facebook offers childcare settings a cheap and efficient way to market their services. Why is it so effective? Because its outreach is huge – with more than 31 million people (over 60%) in the UK being active users. In fact, this social media...

Facebook is one of the heavyweights of the social media world, with more than 1.79 billion active accounts globally. This makes it more widely used than Twitter, Instagram, Snapchat or LinkedIn. Its popularity also makes it the perfect marketing...

Statistics published by Ofcom have revealed that Britons are spending an average of 21.6 hours online each week. In their recently published Adults’ Media Use and Attitudes Report, the media watchdog highlighted the trends in how people are...

As we delve deeper into the digital age, the focus on social media has become more and more apparent with 60% of the UK being active users of Facebook. In order to keep up with your audience, it’s essential that your business engages with them...

Your childcare website is a key tool for attracting prospective parents and future business, so it’s important to ensure you’re using the right tools online in order to promote your setting and its fantastic achievements. Even if you’re pleased...

Branding is a way of defining your business to yourself, your employees, your customers and your audience. Your branding embodies your core values and helps to set you apart from your competitors. Branding also allows customers to connect...

Ensuring that prospective parents can effortlessly locate your nursery online is essential. With internet usage growing all the time, you want to ensure that your business can be both found online and contacted without a hitch. Although you...

A blog is an online page, usually connected to your website, which you regularly update with news, advice or information about childcare or about your setting. Blogs allow you to share knowledge and generate interest in a certain topic, which...

Making sure that your nursery website suits the needs of your target audience is one of the most important aspects to consider when designing the format of your pages. Everything from the quality of your images to the tone of voice you use in...

Are you looking for that extra ingredient or specialism which will set you apart from other local childcare settings? Very often, businesses focus on price to gain a competitive advantage over their rivals. Whilst price is important, it may...

Regularly updating your nursery blog is a great way to boost your childcare website so that it appears higher on search engine results pages. This will make it easier for parents searching online for a local childcare provider to find your site....

Multimedia content has seen a huge rise in popularity over the past few years. Nowadays, you’ll find that most websites have different forms of media incorporated into them, from audio or animations to videos and slideshows. It’s everywhere!...

Appearing high up on the results pages of Google or on other leading search engines can have a considerable impact on your business. Google is the world’s most popular search engine, so it’s important to aim to be at the top, or at least on the...

High quality images are eye-catching to parents; they look smart and keep people engaged whilst visiting your site. Websites with clear images also attract 94% more visitors than those without. Therefore, having high quality images on your...