What is a viable business plan?

A viable business plan successfully outlines the agenda of a business. The first step in starting a small business involves drafting a business plan. A business plan generally consists of four part...
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What is a business plan as compared to a marketing plan?

A marketing plan is usually a proprietary document, internal to a company, that outlines strategies and tactics for marketing products or services. A business plan is a comprehensive document for e...
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