Case Study

Positioning this craft gin for the win

Brief

BREAK THROUGH THE THIRST___

With the increasing popularity of gin and the explosion of micro-distilleries in North America, small batch gins are taking their place on shelves. With the competition strong, entering a new player as the standout choice in the “new age” artisanal gin category was no small feat. We were tasked with helping launch Seventh Heaven Premium Canadian Dry Gin with enough differentiation to break through this overwhelming category, and quickly build brand credibility with the targeted millennial consumer in the Quebec market.

Idea

MIX UP A SOPHISTICATED SPIRIT___

To tell the story of Seventh Heaven, we focused on what defines and separates them from their shelf mates, highlighting their quest for taste perfection, the authenticity behind the brand, and the care that goes into crafting a world-class spirit. We created a bottle design that is completely unique to the category, while simultaneously featuring the brand essence of a heavenly experience. With a highly memorable design and standout in-store visibility, we wanted to develop a strong shelf presence that allowed their impeccable spirit to shine through the crowd.

Results

NOW THAT TASTES HEAVENLY___

A strong shelf presence was the goal, and strong shelf presence was achieved… and then some. We delivered a bottle design that created a high-perceived value and crafted an upscale package experience for consumers that was both unique and easily identifiable. Seventh Heaven launched in Quebec as planned, where the newcomer successfully established brand recognition and resonated with the target consumer. They are now seeking to expand across the Canadian market. Cheers to that – G&T anyone?

OUR ROLE

Strategy

Brand Development

Concept Development

Creative

Package Design

Share

Facebook

Twitter

Linkedin

The creative team did extensive research and found endless inspiration.

The final design for this artisinal gin gives established brands a run for their money.

Notice: Undefined index: image in C:\inetpub\vhosts\milestoneintegrated.com\httpdocs\wp-content\themes\mim\functions.php on line 2535

A BOLD NEW LOOK___

For such a heavenly product, nothing less than world-class design would do. Eye-catching colour and a noteworthy design makes this small batch gin stand out on the shelf.