Xbox One X is just a few weeks away from release, and Microsoft is ready to try and sell the console to skeptics. Kicking things off is the new ‘Feel True Power’ TV ad, which showcases a few upcoming titles and how players can enjoy them in 4K. Games shown off in the trailer include Assassin’s Creed: Origins, Middle-Earth: Shadow of War, Cuphead, and Madden NFL among others.

Dubbed the most powerful console yet, Xbox One X is the latest iteration of the Xbox One console. Packed with 40% more power than any other console, Xbox One X is capable of delivering 4K gaming (natively and checkerboard). As X is still an Xbox One console, all of your Xbox One controllers, games, and accessories will continue to work on the platform.