In 1994, the Walls family – Mike, Dina, their three kids and Toby, the family dog – were hiking in the Sierras. Mike offered his kids the popular energy bar at the time. "Yuck" was their reaction (even Toby passed on it). It was then he decided it was time the world had a better tasting energy bar! He immediately put the Promax research and development team to work. It took more than two years to get it right. And everyone who tasted the finished bar agreed — it was the best tasting energy bar around. Today, everyone from 5 to 75 is enjoying the great taste and wholesome nutrition of Promax, from athletes looking for a performance edge to health-conscious individuals looking for a more wholesome meal replacement or energy-boosting snack.

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