Richard Dawkins coined the term and the concept of a meme. The Merriam-Webster dictionary defines a meme as "an idea, behavior or style that spreads from person to person within a culture."

Citing global Christian/atheist population data, academic journals, mainstream news sources, Google trends data, data from Quantcast which directly measures the website traffic of Richard Dawkins' website and other data, a fan of the Question Evolution! Campaign pointed out that the memes of Richard Dawkins and atheism are falling in global market share, but the memes of Jesus Christ and young earth creationism are seeing rapid growth in their number of adherents in the world and this trend is expected to accelerate in the 21st century ( See: Global atheism and Global Christianity).[2] Professor Eric Kaufmann told a secular audience in Australia: "The trends that are happening worldwide inevitably in an age of globalization are going to affect us."[3]

Martin Robbins at New Statesman: Dawkins grasping for attention and relevance

In 2013, Martin Robbins wrote in the New Statesman concerning the public persona of Dawkins: "Increasingly though, his public output resembles that of a man desperately grasping for attention and relevance..."[4]

Recently, Richard Dawkins has been reduced to Tweeting provocative Twitter post in order to gain attention. After the predictable ensuing uproar, Dawkins half-heartedly apologizes for the provocative Tweets.[5]

Dawkins is a leading figure in the New Atheism movement which was called a cult by the agnostic, journalist Bryan Appleyard in a 2012 article in the New Statesman in which he describes the abusive behavior of New Atheists.[6] The Dawkian atheists have been able to to retain Richard Dawkins being labeled as an atheist in his Wikipedia article despite Dawkins repeatedly and adamantly declaring that he is an agnostic and/or flip-flopping his public persona between atheism and agnosticism (See: Richard Dawkins and agnosticism).

According to the web traffic tracking company Quantcast, the web traffic of Richard Dawkins's website fell in 2012.[7] By October of 2014, the web traffic for his website fell to a lower level according to Quantcast.[8]

Lack of a plan to reverse the decline of global atheism/agnosticism and rise of creationism

On July 31, 2012 in an article entitled Evolutionists, atheists and agnostics: Where is your master plan to reverse your decline? supporters of the Question evolution campaign indicated that atheists, agnostics and evolutionists lack a plan to reverse their global decline.[9] Dawkins has offered no credible plan. See: Atheism and leadership