Tag: guess

MediaRadar is providing its clients with a greater understanding of Snapchat with the addition of new ad tracking capabilities, the company announced.

With the new update, MediaRadar is able to estimate Snapchat’s Ad Revenue — which it pins $267 million for the first half of 2018 — the number of publishers using lenses (4 percent from January 2018 – June 2018) and Discover channel videos. The company is also able to pin point which brands are investing the most in advertising on the platform. For example, from January-June, apparel and accessory companies, such as Ralph Lauren, Guess, and TOMS, were the fastest growing product category advertising on Snapchat, moving from seventh place to fourth place.

“We’re constantly working hard to provide our users with insightful data to empower them with the information they need to make informed business decisions,” said Todd Krizelman, CEO & co-founder of MediaRadar. “We are the only ad sales intelligence company to-date, which tracks Snapchat. This expansion of our Snapchat capabilities reflects our mission to provide our users with truly unique services, giving them a massive competitive edge.”

Already being used by companies such as Buzzfeed and Hearst, MediaRadar is a holistic platform that provides data-driven sales intelligence. Powered by a combination of AI and machine learning, the platform distills multi-channel campaign data into actionable competitive insights. Users are then able to leverage the statistics to identify prospects to drive stronger relationships with clients, and, according to MediaRadar, drive tangible business opportunities

MediaRadar currently serves 1600 clients and offers comprehensive advertising analysis for over 3.1 million brands.

According to Guess, Marciano will fulfill the remainder of his employment contract, which expires on January 30, 2019. Marciano “will fulfill his duties and responsibilities through the expiration of his employment agreement to effect a smooth transfer of responsibilities of his role as Chief Creative Officer.” While he will receive his salary from the period from June 11, 2018 until January 30, 2019, his salary from February 20, 2018 until June 11 was forfeited.

“Allegations against Mr. Marciano included claims of inappropriate comments and texts, and unwanted advances including kissing and groping. Investigators interviewed more than 40 people and reviewed approximately 1.5 million pages of documents, including emails, human resources and legal department files, social media messages, video and audio recordings, photographs, travel itineraries, calendar entries, agreements, invoices and financial records. Many of the allegations could not be corroborated. In some cases, no conclusion could be reached because the individuals either declined to be interviewed or provided insufficient information to the investigators,” Guess said. “And, in other cases, the investigation found that credible accounts were given by both sides. The investigation found that on certain occasions Mr. Marciano exercised poor judgment in his communications with models and photographers and in placing himself in situations in which plausible allegations of improper conduct could, and did, arise.”

Among Marciano’s accusers was model Kate Upton, who told Time that Marciano once “forcibly grabbed my breasts” during a long campaign of harassment.

Upton told Time that after the first day of shooting her Guess Lingerie campaign in July 2010, Marciano “said he wanted to meet with me. As soon as I walked in with photographer Yu Tsai, Paul came straight up to me, forcibly grabbed my breasts and started feeling them — playing with them actually. After I pushed him away, he said,’I’m making sure they’re real.’”

In a statement issued Tuesday, attorney Lisa Bloom, who represents four of Marciano’s accusers, said that she is “pleased” that Marciano has resigned as executive chairman.

“And yet, much more remains to be done if Guess truly wants to be a brand that stands for respect for women,” Bloom added.

“We are disappointed that Mr. Marciano will remain on the board through 2019. We do not believe a man with so many credible accusations of sexual assault is fit to lead any company, much less one that sells primarily to women,” Bloom continued.

Guess co-founder Paul Marciano has stepped away from day-to-day duties with the company as it continues to investigate misconduct accusations against him.

In a press release Tuesday, Guess said, “The Board of Directors and Mr. Marciano have agreed that Mr. Marciano will relinquish his day to day responsibilities at the Company, on an unpaid basis, pending the completion of the investigation.”

The investigation is being conducted by the law firm O’Melveny & Myers. A special committee formed by the Guess board of directors is being represented by the law firm of Glaser Weil, LLP.

Marciano said that he has “pledged my full cooperation to the Company, and I have the utmost confidence in our CEO, Victor Herrero, to continue leading the Company during this time.”

Guess added that it “takes very seriously any allegations of sexual misconduct, is committed to maintaining a safe work environment, and looks forward to the completion of a thorough investigation of all the facts.”

Earlier this month, model and actress Kate Upton said that Marciano “forcibly grabbed by breasts” during a long campaign of harassment.

Upton told Time that after the first day of shooting her Guess Lingerie campaign in July 2010, Marciano “said he wanted to meet with me. As soon as I walked in with photographer Yu Tsai, Paul came straight up to me, forcibly grabbed my breasts and started feeling them — playing with them actually. After I pushed him away, he said,’I’m making sure they’re real.’”

Marciano called the accusations “absolutely false” and “preposterous.”

Actress and model Kate Upton has accused Guess co-founder Paul Marciano of assaulting and harassing her when she was 18 and embarking on her first professional modeling campaign.
Upton told Time magazine that on the first day of a Guess Lingerie shoot in July 2010, she was accosted by Marciano and groped.
“Paul came straight up to me, forcibly grabbing my breasts and started feeling them,” Upton said. “After I pushed him away, he said, ‘I’m making sure they’re…

After accusing Guess co-founder Paul Marciano of sexual misconduct last month in posts to her social media accounts, model-actress Kate Upton detailed her accusations in an interview published by Time on Wednesday, saying that Marciano once “forcibly grabbed by breasts” during a long campaign of harassment.

Upton told Time that after the first day of shooting her Guess Lingerie campaign in July 2010, Marciano “said he wanted to meet with me. As soon as I walked in with photographer Yu Tsai, Paul came straight up to me, forcibly grabbed my breasts and started feeling them — playing with them actually. After I pushed him away, he said,’I’m making sure they’re real.’”

Time said Yu Tsai corroborated Upton’s account, though Marciano called the accusations “absolutely false” and “preposterous.”

Uptonn said Marciano told the photographer to leave the two of them alone, but that she was “able to send a quick text asking him to stay.”

“He did, but that did not stop Paul’s constant grabbing,” Upton told Time. “I was extremely shaken, surprised and scared.”

Upton said that, when she was shooting her next Guess shoot approximately a month later, Marciano “started calling me asking to come up and see how my [hotel] room is. I politely declined several times.”

“I have never been alone with Kate Upton,” Marciano told Time. “I have never touched her inappropriately. Nor would I ever refer to a Guess model in such a derogatory manner.”

Marciano added, “I fully support the #metoo movement. At the same time, I will not allow others to defame me and tarnish my reputation. I have pledged to Guess and its Board of Directors my full support and cooperation with a fair and impartial investigation.”

Upton initially tweeted her accusations on Jan. 31, writing, “It’s disappointing that such an iconic women’s brand @GUESS is still empowering Paul Marciano as their creative director.”

In a subsequent Instagram post, Upton published an image of the tweet and a caption stating, “He shouldn’t be allowed to use his power in the industry to sexually and emotionally harass women #metoo.”