It aims to improve communications between taxi operators, their customers and the council.

The 'Client Charter and Enforcement Policy' details what standards and services can be expected from the Taxi Licensing Unit.

Sefton is also developing a 'Drivers Advice Pack' to remind drivers of their responsibilities and offer useful helpline numbers.

Trading standards officer Andrew Naisbitt said: "We want to encourage greater communication between ourselves, the public and hackney and private hire companies. We want to promote a greater under-standing of how the licensing process works and what standards are expected."

As part of enforcement work, council officers will visit licensed taxi ranks to ensure standards of safety, quality and fair trade are met.

* Sefton's Taxi Licensing Team can be contacted on 934-5421/5422. The enforcement helpline is 934-5427 or email: taxi.licensing@environmental.sefton.gov.uk