Heineken – The Jonah Lomu Machine

28 August 2015 | Durables

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What happens when you take one of rugby’s biggest legends and hide him inside a prize machine in a Dublin pub that is packed with sport fans? Heineken did it to mark its sponsorship of Rugby World Cup 2015. It’s not the first time that a brand hides a sports hero in machine, but Jonah Lomu’s enthusiasm will guaranteed make you smile.