Search form

Search form

David Vladeck, who helms the FTC's online oversight unit, discusses the potential impact of the pending McCain-Kerry privacy bill of rights and the Rockefeller "Do Not Track" legislation, and what the agency looks for in terms of privacy and social networks. He also praised industry efforts at self-regulation, including the development of the icon to let users know they are being tracked by marketers and how they can opt out.

Related Summaries

David Vladeck, who helms the FTC's online oversight unit, discusses the potential impact of the pending McCain-Kerry privacy bill of rights and the Rockefeller "Do Not Track" legislation, and what the agency looks for in terms of privacy and social networks. He also praised industry efforts at self-regulation, including the development of the icon to let users know they are being tracked by marketers and how they can opt out.

David Vladeck, who helms the FTC's online oversight unit, discusses the potential impact of the pending McCain-Kerry privacy bill of rights and the Rockefeller "Do Not Track" legislation, and what the agency looks for in terms of privacy and social networks. He also praised industry efforts at self-regulation, including the development of the icon to let users know they are being tracked by marketers and how they can opt out.

David Vladeck, who helms the FTC's online oversight unit, discusses the potential impact of the pending McCain-Kerry privacy bill of rights and the Rockefeller "Do Not Track" legislation, and what the agency looks for in terms of privacy and social networks. He also praised industry efforts at self-regulation, including the development of the icon to let users know they are being tracked by marketers and how they can opt out.

The Federal Trade Commission won plaudits for its hands-off approach to privacy issues in the ad industry from Bob Liodice, CEO of the Association of National Advertisers. But, speaking at the 4A's conference in Austin, Texas, he lamented the FTC's lack of a "workable definition of [behavioral] tracking" of consumers in its call for industry self-regulation.

The FTC, as part of a report on online privacy, is backing the creation of a "do not track" registry for online users, but doesn't yet see a need for Congress to intervene in the issue. "Despite some good actors, self-regulation of privacy has not worked adequately and is not working adequately for American consumers," said FTC Chairman Jon Leibowitz. "We'd like to see companies work a lot faster to make consumer choice easier." Sid Stamm, an executive with Mozilla, which developed the Firefox browser, said his firm would like "to help find a way for people to opt out of online tracking."