I first mention the gathering place the French Tech Club represents, because it’s been an issue during the previous editions, when I needed to set up interviews with French entrepreneurs for my coverage of South by Southwest for FrenchMorning.com and other French-speaking medias.

But the main challenge for the French startups scene at South by Southwest is visibility.

French tech entrepreneurs and investors have an organization to share experiences and coordinate common actions. It’s called France Digitale (for “Digital France”). But since its inception two years ago, it’s been focused on building the tech community in France, not branding it abroad.

And Ubifrance‘s efforts to help young and small French companies to go international remain limited by the size of that French public agency’s budget.

If you’ve got a badge, note that it will take place tomorrow Sunday March 9 from 3:30PM to 4:30PM at Hilton Austin Downtown’s salon G. As a registered participant, you can also visit the French Tech Pavilion at the SXSW Trade Show. The stand has numbers 1229, 1231, 1328 and 1330.

If you don’t, you can visit the French Tech Club’s lounge from 2PM to 5PM and meet French startupers there after enjoying a brunch prepared by the French chef Rémi Fournier from Angers from 11AM.

A total of twenty French startups made the trip to Austin. I listed them all for French Morning and invite you to meet them during the Startups cocktails at French Tech Club on Sunday, Monday on Tuesday, from 5PM to 7PM, before the French music shows scheduled on those three days at 8PM (7PM on Tuesday, that will be the biggest party).

“The demand has been overwhelming”, said French Tech Club organizers in an email. “We invite you to come early, especially for brunches and parties.” That way, you can learn about French digital innovation, not only party!

Here’s the French Tech Club’s agenda:

Sunday

11am -1am: Brunch powered by French Chef Rémi Fournier from Angers.

2pm – 5pm: Open Lounge.

5pm – 7pm: Drinks with French Startups. Powered by Groupe La Poste.

8pm – 1am: French Tech Club Opening Live Music Party. Live performances by Octopus Project, Hooka Hey and the French DJ Superpoze.

Monday

11am -1am: Brunch with French Tech – powered by the French Embassy and Ubifrance.

1pm – 4pm: CanalStart Speed Pitching. (Canalstart is an accelerator created by French TV channel Canal+).

2pm – 5pm: French Tech Conference:

2pm – 3pm: A conversation with French Ad Agencies

3pm – 4pm: How do big brands work with startups

4pm – 5pm: A double perspective on entrepreneurship, in France and in the US.