Case Studies By Sector

In early 2016 communikate undertook a brand review for Rostrevor College, with a focus on the positioning of the college in the market.

The review revealed that Rostrevor were in an ideal position to reinforce positive messages such as their record Year 12 results, completion of upgraded facilities and their reduction in fees. This was an opportunity for the College to instil …

The Barossa is one of the most celebrated food and wine regions in Australia with a strong history of passionate and creative business people.

The Barossa Trust Mark (BTM) is awarded to Barossan products and experiences that demonstrate exemplary achievement and distinction across five values – origin, integrity, quality, environment and community.

Gaining a detailed understanding of the needs of both the business and its clients were key to delivering a user-friendly website.

Background

Wakefield Orthopaedic Clinic (WOC) is proud to provide high quality orthopaedic care to South Australian patients. Their team of specialists are leaders in their field, committed to helping their patients get back to what they love.

Creating a buzz, utilising word-of-mouth, and a strategic slow release of information were the key successes in introducing Adelaide to the brand new Electra House.

communikate et al worked closely with Electra House in the planning and execution of a social media (Facebook, Instagram and Twitter) teaser campaign where fans had the chance to #meetelectra through a series of drip fed …

Northern Adelaide Senior College (NASC) decided to cap enrolments six weeks into an eight week marketing campaign, following an overwhelming number of student enquiries.

Its most successful campaign yet, the multi-faceted and highly targeted enrolment campaign developed and implemented by communikate was a prime example of the benefits of an integrated marketing approach.

Rentlo has traditionally operated in South Australia in the household rental space. With the objective of expanding their service offering with ‘rent-to-own’ and diversified finance options to a broader demographic, SA was the pilot location to build brand awareness and launch the new name – RR Rentlo Reinvented.

With national headquarters in Sydney, communikate et al was hand-picked to bring local …

They specalise in accounts payable systems and their core offering is the Complete Automated Accounts Payable Solution (CAAPS). The business also has a sub-brand, a scanning bureau called, Scan Conversion Services (SCS).

Kennett Pty Ltd is an award-winning South Australian commercial, industrial and institutional construction company delivering projects up to $40 million across a variety of sectors. Their focus is on delivering high quality building services, quality craftsmanship and creating lasting client relationships.

Kennett Builders identified the need to solve a number of difficulties associated with its ageing website. Having a successful relationship …

In early 2015, Council Of The Ageing South Australia (COTA SA) approached communikate et al to help the organisation build its profile among existing and potential members and decision makers in government, private industry and the not-for-profit sector. Since beginning our work with COTA SA in March 2015, the organisation has enjoyed a sustained presence in SA media across print, …

In March 2014, Wilderness School appointed communikate et al to drive a strategic publicity and media relations program to further build the school’s reputation.

The goal was to position Wilderness as the leading girls’ school in South Australia, to maintain enrolments and reaffirm the decision and investment made by existing parents to send their daughters to Wilderness.

When the Para West Adult Campus underwent a re-location and name change to Northern Adelaide Senior College (NASC), it was imperative that the announcement was made effectively to ensure a smooth transition for the College.

Having partnered successfully with Para West in the past, communikate et al was the college’s first choice for managing the marketing and public relations for …

The Adelaide Bank Festival of Arts is one of the largest multi-arts events in the world. For the first time in its history, the Adelaide Festival Corporation outsourced publicity for the 2008 Festival.

communikate et al was appointed as the PR agency for the Festival and was responsible for state, national and international publicity.

Precious Cargo Montessori is an early education provider that prides itself on exceptional levels of care and the highest of professional standards.

When communikate et al wrote the winning award submission for Precious Cargo Founder and Director, Cheryl Shigrov to be named the 2013 South Australian Telstra Business Woman of the Year, Precious Cargo was faced with an invaluable opportunity to …

Since partnering with Rostrevor College in late 2012, communikate et al has played an integral part in the school’s marketing communications activities with the objective to strengthen the College’s identity and increase its profile to build enrolments.

Working closely with design agency de-co, who managed the College’s brand revitalisation, communikate et al developed a comprehensive marketing communications strategy to assist in …

Over a four month period communikate et al implemented a strategic, proactive publicity campaign which aimed to position the Fringe through media exposure as a major arts festival of international importance and to highlight the artistic calibre of the Fringe. communikate et al’s role also involved facilitating and co-ordinating …

communikate et al managed McDonalds’ public relations needs in South Australia from 2003 – 2013. During this time, communikate was instrumental in helping to change the attitudes of key stakeholders towards the world’s best-known brand.

As a global brand, McDonald’s faced the daily challenge of communicating the positive changes and contributions it was making as a business and employer, and had …

communikate et al was charged with the role of launching the first in a new chain of Italian espresso bars, cotto espresso, while establishing and executing an ongoing marketing communications strategy to support its planned expansion in SA.

Appointed just one week ahead of its official opening, communikate et al was quick to develop an event concept to launch the new …

Colonnades Shopping Centre was one of the first centres in the Centro Retail Australia (now known as Federation Centres) stable to engage in social media as part of its marketing communications mix in 2012.

The Centre’s customer base is drawn from the immediate southern suburbs as well as the Fleurieu Peninsula and Victor Harbor and represents a broad demographic, from …

Iocane is Adelaide’s largest independent ICT solutions provider, offering an integrated range of ICT services and solutions for medium to large businesses.

In early 2013, Iocane identified the need for a strategic approach to their marketing communications and decided to partner with communikate et al to get the job done. Since then, communikate et al has become Iocane’s trusted marketing department, …

communikate et al has a long-standing relationship with Renewal SA (previously the Land Management Corporation and the Urban Renewal Authority), working on a range of projects over the past decade. Renewal SA, charged with leading and coordinating urban development, redevelopment and renewal activity in South Australia, engaged communikate et al to assist on two key development projects: Technology Park and …

From a staff of 12 in 1990, McMahon Services has grown to become one of Australia’s largest privately-owned construction services organisations. Headquartered in Adelaide, with offices in South Australia, Queensland, Western Australia and the Northern Territory, the organisation operates in every state and territory, employing over 430 staff.

In 2010 the organisation realised it was losing some projects by not presenting …

The Credit Union Christmas Pageant is South Australia’s traditional herald to the festive season and is the largest Christmas parade of its kind in the world, regularly attracting around 300,000 spectators to the streets of Adelaide and many more via the live broadcast.

In 1996, the South Australian Government was in need of a long-term naming rights …

The Federal Government’s ‘fifth pillar’ reforms aimed at increasing competition in the banking sector presented a strategic opportunity for Community CPS Australia.

Extensive analysis of market trends, member behaviour and the banking sector resulted in the company’s decision to pursue mutual bank status and unite multiple allied brands under one single brand. On August 1st, 2013, Beyond Bank Australia was born.

In early 2013, James Thredgold Jeweller engaged communikate et al to develop and implement a social media strategy. Being relatively new and unfamiliar in this territory, James Thredgold Jeweller needed support to grow and engage its target audience. The opportunity also existed to build the jeweller’s brand on a platform that many of its competitors were slow to embrace.

In mid-2012, communikate et al worked in close partnership with South Australian Marine Parks Management Alliance in its efforts to garner community support for the fight against the proposed marine park sanctuary zones. The issue came to head when legislation submitted to State Government reached the final draft zoning in August 2012 and an eight-week public consultation period was held.

With a proud history spanning more than 140 years, St Peter’s Woodlands is a reputable co-education Anglican primary school and early learning centre, located just off the foreshore of the iconic Glenelg beach in South Australia.

St Peter’s Woodlands School partnered with communikate et al in 2012 to undertake market research to better understand the general perceptions within the school community.

Kennett Builders is a fourth generation family business celebrating its centenary year in 2014.
With a proud tradition of success at the highly coveted Master Builders Association Awards, Kennett Builders needed a more efficient way to manage the award submission process, which was taking valuable hours away from staff’s core business operations.

BEE SQUARED Improvement Consultants were established in 2013 to deliver improved processes, efficiencies, increased revenue and enriched customer experiences for their clients.

With an invitation to present at an international organisational coherence conference in New York, the decision was made to build a stronger brand to support their first foray on the international stage, while setting the business up for planned …

For three years communikate et al managed the South Australian publicity and promotion for more than 40 national Dendy Films releases, including titles such as Goodnight and Goodluck, Look Both Ways, Becoming Jane, Priceless, Enron and The World’s Fastest Indian.

For each release communikate et al identified the most suitable channels to reach the specific target audiences. This included researching the …

In early 2010 communikate et al was approached by the renowned not-for-profit organisation Sidney Myer Fund (part of The Myer Foundation) to develop and implement a national publicity campaign for the 2009 Sidney Myer Performing Arts Awards.

The Sidney Myer Performing Arts Awards is Australia’s most lucrative performing arts prize and is presented in retrospect for the preceding year’s work. The …

The Australian Performing Arts Market (APAM) is a major event on the international performing arts calendar. The 2010 sell-out event showcased 56 Australian and New Zealand acts to 600 presenters and producers from 25 countries around the world, and included a keynote address by Cate Blanchett.

communikate et al began managing the publicity for APAM in 2004, and was again engaged …

Since partnering with Adelaide Casino in late 2009 for the launch of the glamorous Chandelier Bar, communikate et al has become an integral part of Adelaide Casino’s marketing and communications team.

Located within the historic Adelaide Railway Station building since 1985, Adelaide Casino is part of the SKYCITY Entertainment Group and is South Australia’s only licensed casino. As one of Adelaide’s …

Since 2004 OzHarvest has rescued good, unused food and redistributed it to the vulnerable in New South Wales and the ACT. In May 2011 the charity brought the much-needed service to South Australia – and communikate et al was on board to spread the word.

communikate et al not only built awareness of OzHarvest and its activities among the community, its …

communikate et al has worked with HASSELL since 2005 – a relationship which began with publicity and strategic advice to its Adelaide studio and which has since expanded to servicing the international design firm’s publicity nationally.

communikate et al’s expanded role began after HASSELL adjusted its business strategy in 2012 to focus less on the geographical locations of its studios …

communikate et al began working with Jacob’s Creek Visitor Centre, the home of the international wine brand, in 2010 to assist with its public relations in South Australia. We were initially engaged to help leverage the iconic Barossa Valley site’s success at the South Australian Tourism Awards, as well as to help leverage their summer movie nights through the media and corporate target groups.

communikate et al began working with the City of Mount Gambier (CMG) in January 2008. A period of negative press coincided with plans to publicly announce a three-stage City revitalisation in Mount Gambier. It was vital to gain not only the support of the community, but to secure government funding and wider support in order to make the vision a …

When Vodafone Australia (now Vodafone Hutchison Australia) became TeamVodafone’s major sponsor in 2007, communikate et al was put in charge of creating memorable events to mark the team’s arrival in Adelaide ahead of the Clipsal 500 V8 Supercars race each year, that engage both the media and fans alike.

communikate et al’s involvement in the events varied, ranging from publicity and …

communikate et al was appointed to manage the marketing, communications and public relations for the annual Adelaide Kids Film Festival in 2013. Launched in 2011, the Adelaide Kids Film Festival is a film festival ‘for kids, by kids’ and targets filmmakers 18 years and under. Films under ten minutes in length are accepted across three categories: live-action, animation and documentary.

The Land Management Corporation’s Edinburgh Parks covers 650 hectares and is the largest industrial park in South Australia, located 25km north of the Adelaide CBD.

It is home to Inghams (food processing facility), Coles (distribution centre), BAE Systems, the Defence Science and Technology Organisation (DSTO) and automobile parts suppliers, amongst others. It is also adjacent to RAAF Edinburgh.

communikate et al has a longstanding relationship with Starlight Children’s Foundation and has provided communications support for a number of the charity’s campaigns over the years.

Most recently, communikate et al partnered with Starlight to assist with the launch of South Australia’s first Starlight Express Room (SER) – a medical-free haven for seriously ill children and their families at the Women’s …

Polecats returned to Adelaide as part of a national tour from November to December 2012, following award-winning, sell-out shows at the Adelaide Fringe in 2007. The dance spectacular mixes elements of physical theatre and burlesque cabaret through contemporary dance, ballet and pole dancing.

communikate et al worked with Adamek Productions from June 2012 to February 2013 to help market, publicise and …

communikate et al has achieved unprecedented national media coverage (77 items in total) for the Entrepreneurs’ Organization, currently valued at approximately $1,002,630.39 (advertising value equivalent) and reaching in excess of 40 million readers during the current financial year.

The Entrepreneurs’ Organization (EO) is a global community of business owners, all of whom run companies that have an annual revenue in excess …

The Adelaide Benevolent Society is Adelaide’s oldest charity, which has been providing affordable housing and financial assistance to disadvantaged South Australians since 1849. communikate et al began to work in partnership with the Society in July 2011 as an extension of its team to help raise awareness of its longstanding commitment to the South Australian community.

Opening the first group treatment room of its kind in South Australia, endota spa was keen to promote its exciting new venture. Using a combination of publicity, package giveaways and grassroots promotion, communikate et al worked closely with endota spa to create a buzz around the new room, with the ultimate goal of attracting customer bookings.

communikate et al was appointed to plan, launch and manage the public relations, sampling event and consumer competition programs for a new chocolate product from iconic SA confectioners, Robern Menz. The new product, Menz Bikko’s was launched in August 2011.

The campaign was planned in three stages to ensure different target audiences were exposed to the Menz Bikko’s messages, brand and …

Rivergum Homes is a multi award-winning, integrated building and land development group which operates in Queensland and South Australia, servicing the commercial, retail and investment property markets.

communikate et al was engaged to conduct market research on current and lost customers over a period of two and a half years to help decipher the business’ strengths and weaknesses.

In 2010, the City of Tea Tree Gully (CTTG) embarked on a community engagement project designed to deliver a vision and framework for the future development of the City for the next 30 years. It was the largest of its type to be undertaken by the council.

communikate et al worked closely with the CTTG marketing team to assist in developing …

In 2013, communikate et al was charged with developing and executing a community consultation strategy for Rostrevor College as part of the school’s plans to develop a community precinct in the local area.

The proposed master plan distributed for consultation would see the creation of facilities that could be shared between the school and the local community, including an early learning …

Starlight Children’s Foundation took a leap of faith by engaging an external communications partner for the first time to execute their largest annual fundraiser in South Australia, Starlight Day. Following the outstanding success of Starlight Day, communikate et al was appointed to manage the ongoing public relations activity for Starlight to assist in raising its profile in a competitive charity …

communikate et al worked to raise the profile of one of South Australia’s largest disability service providers, Bedford during a key period of substantial growth and development for the not-for-profit organisation.

From 2004 to 2006, communikate et al worked with Bedford on a number of different publicity and broader public relations initiatives including:

Family carers save the Australian economy more than $40 billion each year, by providing in-home care to a friend or a loved one. For more than 10 years, communikate et al has partnered with Carers SA to raise the profile of this largely unrecognised group within South Australia and increase awareness of the services and assistance available through Carers SA.

In September 2012, communikate et al began working with the Women’s & Children’s Hospital Foundation to help it achieve its communications goals and fulfil its vision to make a difference for patients of the Women’s and Children’s Hospital, their families and the community.

communikate et al has worked closely with the Foundation’s in-house communications staff to boost the Foundation’s public profile, …

The Leukaemia Foundation Aussie Muscle Car Run held its inaugural seven day cruise in November 2012, engaging communikate et al to create an overall strategic approach and manage all communications activities.

The run featured up to 100 muscle cars covering 2,747 kms from the Victoria Park Racecourse through regional South Australia. Public events were hosted along the route including show’n’shine competitions, …

In 2012, four leading South Australian charities came together to form a new community fundraising initiative, go the distance, to raise money for better treatments and cures for heart disease and cancer.

The cause called on South Australians to raise a minimum of $1,500 to compete in one of the physical challenges – a 7 kilometre walk, 7 kilometre or half …

In 2001 communikate et al became proud sponsors and publicists for the Come Out Youth Arts Festival.

The largest and most diverse Youth Arts event in the Southern Hemisphere, the following six years saw Come Out enjoy rapid growth in general public awareness and a continuous improvement in its perception as an arts event of national significance, rather than just a …

communikate et al has supported the important work of The Jodi Lee Foundation since its inception in 2010. The Foundation was established by Nick Lee in memory of Jodi, his wife and mother of his two young children, who passed away from bowel cancer at the age of 41.

Bowel cancer is the second most common cause of cancer-related death …

communikate et al partnered with much-loved children’s brand, The Fairies in May 2010 to spread the word about their seventh national tour, ‘The Fairies Favourites’. Incorporating 99 performances across 15 weeks, the tour delivered fun and magic at a number of major metropolitan and regional centres across Australia.

The Bundaleer Weekend is a regional arts and tourism event hosted every two years in the Bundaleer Forest in South Australia’s mid-north. It is an initiative of the Belalie Arts Society of Jamestown and has grown from a community event to an arts event of major significance, attracting international and national performers and a loyal audience of approximately 6,000 people …

When St John’s Grammar School partnered with communikate et al in 2007, we immediately started to play an integral part in the school’s marketing communications activities. The highly respected co-educational Anglican school, which is located in the Adelaide Hills, caters to pre-schoolers through to Year 12s.

Many projects were undertaken for the school during our partnership, with …

Testimonials

“Ashleigh your design work and vision has been terrific and everyone is extremely happy with the final product.

Leslie your guidance with the project(s) has been exceptional and I really appreciate your flexibility and understanding with many of the elements.

Amber our organisation, communication and coordination has been spectacular! Your patience to deal with multiple project changes but still managing to execute every project on time has been a wonder to watch. I appreciate that we have thrown a tonne of work your way and you have still managed to remain extremely professional.

Overall, it has been a tough battle but I feel the end result truly reflects the super effort communikate has provided to the rebranding.”

Grant Bailey, National Marketing Manager

Nexus Pharmacy Group

Thank you for a first class photo shoot today.

Everything went perfectly – even the weather!

The models, photographer, house, catering, props, wardrobe and make-up all went without hitch and you are to be commended for overseeing everything.

The last minute exclusivity agreement was well worth us having some peace of mind so thank you also for accommodating this at short notice.

Can’t wait to see the images live on our website and collateral.

Please pass on my sincere thanks to all involved on behalf of Seeley International.