Media Bigwigs Split on Monetizing Content; in unscripted comments at the Allen & Co. conference, Disney CEO Bob Iger says he’s confident people will pony up for content, other execs say that just ain’t so. (The LA Times)

Why Hulu Has Succeeded; Saul Hansell says that the premium content portal’s focus on being the online home of network TV went a long way to making it a hit (the exclusive content didn’t hurt either). (Bits Blog)