Apple Pay vice president Jennifer Bailey will be the keynote speaker at TRANSACT, the world's largest payments technology event.

Bailey, who leads the Apple Pay team under Apple services chief Eddy Cue, will discuss how Apple is bringing customers and merchants an "easy, convenient, and secure payments experience," according to the announcement.

"I'm thrilled to talk to the payments industry at TRANSACT," said Bailey. "We have a great story to tell about how we are working to bring customers even better payment experiences in all aspects of their daily lives."

Apple Pay first launched in the United States in October 2014 and has since expanded to many regions, including the United Kingdom, Canada, Australia, Belgium, China, Hong Kong, Singapore, Switzerland, France, Germany, Japan, Spain, Italy, Sweden, Finland, Denmark, Russia, New Zealand, Brazil, Poland, Ireland, and Ukraine.

While it was a little slow and late, as of 2019 most if not all of the major developed countries have Apple Pay, apart from South Korea. Now they need to work further along to their promise of e-Wallet.

In Europe, however, this idea does not necessarily spread faster than GogglePay.

Apple should do more aggressive advertising here. Europe is very sensitive in terms of privacy. IMO Apple could benefit a lot if it explains how banks, GooglePay and other players transfer detailed purchasing data.

Hy-Vee, my local grocery store, finally started accepting Apple Pay recently. It made me so happy because it's so much faster and I don't have to touch the germ-infested terminal. I'm still waiting on Target and most gas stations, though. I'm finally at a point in my life where I can afford to avoid Wal-Mart and that feels great, especially since they seem hell-bent on not supporting Apple Pay. Most places around my work accept Apple Pay so my hope is that in the next year or so I can stop carrying a wallet altogether and just leave a card in my bag or car for emergencies. I've looked at getting a wallet case for my iPhone but don't care much for the extra bulk and my cards are metal which won't work with wireless charging.

Anyway, I think Apple Pay is finally reaching a tipping point: It is supported at enough places that the places that don't support it will start to feel pressure from customers to offer it as they will be the odd ones out. You don't want to upset your customers and have them go elsewhere over something so trivial. This won't happen overnight but as people begin ditching their wallets it's going to be annoying to not be able to pay with their Watch at a store in a few more years when it is expected.

I know Apple is likely already working on it, but progress has been slow.

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I can't imagine the convoluted logistical challenges Apple has faced getting Apple Pay into so many different countries. It not only has to work with the banks, but also all of the vendors. I'm amazed they've so far had as much success. I love it, and over the past two years its acceptance has greatly expanded in my area. But there are still many stores and restaurants that don't have NFC, never mind ApplePay.

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In Europe, however, this idea does not necessarily spread faster than GogglePay.

Apple is going nowhere fast in the US. Most major retailers (Target, Walmart, Safeway, Lowes, Home Depot, Kroger, HEB and many more) are not onboard with it. Until they allow it, Apple will remain a minor player. Most of the above mentioned stores will accept Samsung Pay because it works through the magnetic card reader. Apple is falling behind!

Apple is going nowhere fast in the US. Most major retailers (Target, Walmart, Safeway, Lowes, Home Depot, Kroger, HEB and many more) are not onboard with it. Until they allow it, Apple will remain a minor player. Most of the above mentioned stores will accept Samsung Pay because it works through the magnetic card reader. Apple is falling behind!

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Most of the POS machines in the US don't even support tap and pay...
I was surprised almost everyone is tapping their credit card in Australia. My Chase Sapphire Reserve card doesn't even support tapping.

Apple is going nowhere fast in the US. Most major retailers (Target, Walmart, Safeway, Lowes, Home Depot, Kroger, HEB and many more) are not onboard with it. Until they allow it, Apple will remain a minor player. Most of the above mentioned stores will accept Samsung Pay because it works through the magnetic card reader. Apple is falling behind!

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"Minor Player." LOL. Please stop with the fake news. Apple Pay is not falling behind. It has the vast majority of the market in the US. Indeed, like watches, tablets, etc., it turns out that Apple Pay is THE MARKET. It's also vastly ahead of Samsung Pay and Android (dead last) in worldwide survey.

Other bits of fake news in your post include listing Safeway as not taking Apple Pay. You must do better.

"Minor Player." LOL. Please stop with the fake news. Apple Pay is not falling behind. It has the vast majority of the market in the US. Indeed, like watches, tablets, etc., it turns out that Apple Pay is THE MARKET. It's also vastly ahead of Samsung Pay and Android (dead last) in worldwide survey.

Other bits of fake news in your post include listing Safeway as not taking it. You must do better.

I can't imagine the convoluted logistical challenges Apple has faced getting Apple Pay into so many different countries. It not only has to work with the banks, but also all of the vendors. I'm amazed they've so far had as much success. I love it, and over the past two years its acceptance has greatly expanded in my area. But there are still many stores and restaurants that don't have NFC, never mind ApplePay.

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I am guessing your experience were US specific? Most part of Western Europe, Australia, Canada, Japan Korea all had NFC infrastructure in place when Apple Pay were launched in 2014. There are certainly regulation hurdles and conflict of interest, such as Australia. But apart from that many places had really slow launch.

Apple Pay Cash is still no where to be seen outside of US, and a lot of the promise of Apple Wallet had never materialise. If you listen to all her talks, she likes to spin US has one of the fastest adoptions to NFC payment, compare to many other countries like UK. But for Pete sake, those countries were at the forefront of NFC launch, and irons out all the edge case over many years, being completely new to the world, of course it would be slower. US had the luxury of learning every mistakes everyone else has made.

It took them 2 year before understanding NFC payment will never work in transit in places like Japan when they demand transaction time of 100ms. Which is impossible even when you have offline transaction from Master and Visa.

We had lots of hope for Apple Pay and Wallet. But 4 years in they still have little to show for.

And I HATE that she keeps going on about getting rid of cash. I love cash, cash is freedom. Technology should complement Cash, not trying to get rid of it. ( One of those things Tim Cook got sold into, just like the "Next Song" from Beats.... it is simply wrong )

It took them 2 year before understanding NFC payment will never work in transit in places like Japan when they demand transaction time of 100ms. Which is impossible even when you have offline transaction from Master and Visa.

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Which is why they opt for NFC-F (Global FeliCa) for newer models after iPhone 8? Sony claimed transaction can be processed in just 0.1 seconds

Apple is going nowhere fast in the US. Most major retailers (Target, Walmart, Safeway, Lowes, Home Depot, Kroger, HEB and many more) are not onboard with it. Until they allow it, Apple will remain a minor player. Most of the above mentioned stores will accept Samsung Pay because it works through the magnetic card reader. Apple is falling behind!

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In addition to Safeway, Target has accepted Apple Pay on its mobile app for 4 years. That may be a precursor to accepting it in bricks-and-mortar stores. To say that Apple Pay is going nowhere fast is ludicrous, since the evidence clearly proves otherwise. It is making progress, but it naturally takes time.

With the addition of these national retailers, 74 of the top 100 merchants in the United States and 65 percent of all retail locations across the country support or will soon support Apple Pay, according to Apple. This includes last year's major additions of Costco, CVS, and 7-Eleven.

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