Movie rental company Seventymm acquires Madhouse Media

Madhouse co-founders Sameer Guglani and Nandini Hirianniah will join the Seventymm management team. Majority of the existing customers of Madhouse will gradually transition into Seventymm.

Seventymm CEO and founder Raghav Kher said, “The board of Seventymm is excited about this development and believes that it will further strengthen our strategy and execution robustness. This firmly entrenches our leadership positioning in this market and brings us a step closer to our vision of any movie any time anywhere in India.”

Guglani, who will join Seventymm as vice president corporate strategy added, “The teams at Seventymm and Madhouse share the vision and passion to excel in the movie rental space. This is a big step in achieving our goal of delivering best value to the customers. We are looking forward to explosive growth and really exciting times ahead.”