Design the New Business

Design and business can no longer be thought of as distinct activities with individual goals.

Design the New Business is a film dedicated to investigating how designers and business people are working together in new ways to solve the wicked problems facing business today.

This documentary examines how they are joining forces by bringing together an international collection of design service providers, education experts and businesses that have incorporated design as a part of their core approach.

Design the New Business features inspiring case studies and insightful discussions, helping to illustrate the state of the relationship and how it needs to continue evolving to meet tomorrow's challenges.

11 Comments / User Reviews

I am an Indian and a designer by profession. I have been working in this industry for the past 18 years. Lately, I have been thinking of brushing on my skills as a designer and how I can add more valuable in the design process.
This video was referred to me by a MBA friend of mine and I think I am kinda getting some answers. I definitely need a lil bit more insight in this so that I can decide better.
Can we connect more on this please?
(:

No. The only times when you can philosophize so much on a subject (without being able to boil it down to a few words) is when there is no real objective mechanic behind the said subject - just like talking about arts. I find this film as being annoying.

Philosophy itself can create an objective. It expands and connects your neurons and develops new problem solving strategies and strategic planning for unknown negatives.
It's very important that people discuss their philosophies, instead of being ignorant and ignoring the alternative view points. "Thinking out of the box" is one of my traits, I like to play devil's advocate on issues. When it comes to troubleshooting, I may not always have the best or the right answer, but I can rule out many other alternate possibilities.

Luis_castillo
- 06/05/2012 at 21:11

Very propositive, This video really stimulates you to think out of the box in the way of how to do business, how to create products and how to understand the market, the economy and the society in which we live.