Monday, August 8, 2011

The Bicycle Commuter

I came across this short video today, it's an advert for a new line of Levis jeans called commuter. Ok first let me say this about it. I am so glad that bicycling has become so popular that a huge company would not only portray them in their ads but actually design an article of clothing for it. What I don't like is that the person they portray is not a commuter, per se, but more of a young trendy guy on a fixie. This, of course, is just my opinion, and I realize that you can be trendy, ride a fixie, and still be a commuter. But when I think of a commuter I think of a person of any age riding an upright or nearly upright bike in sensible clothes on a comfortable bike. Again...just my opinion. I hope not to have irked too many people. Notwithstanding, and as aforementioned, I'm glad they are portraying a cyclist in their advertisement. I'll get off my little soapbox now. If you want to see a few NYC bike commuters, click here; to visit a blog devoted to bike commuting, click here; and to see an example of what I consider an excellent American-made commuter bike, click here.