Marketing Tools Tutorial Support:

Qualtrics: Qualtrics is the world’s first experience management platform, designed to allow you to gather, analyse and act on your core business data. Here are steps of how to write a survey, creating online surveys, analyzing data:

MRI: Using MRI database to develop customer personas. (Students and faculty members can get access to three years’ worth of data by creating a free account. To access University Report registration page please click here. If you have any trouble creating your account or logging in, you can contact the GfK MRI Client Relations team at client.services@gfk.com)

Tableau: How to create various kinds of data visualizations and create story for your data analysis. (To view an actual report created for Bentley’s class assignments via following the Tableau tutorial, please click here)

Tableau Video tutorial: How to create quick and easy dashboard with Tableau (To view the actual report of this tutorial, please click here)

Qualitap: Using Qualitap to develop customer insight and buyer personas

Neuro-Marketing (Eye tracking and bio-sensors): How to analyze what consumers see. The CMT uses the iMotions platform to conduct neuro-marketing experiments to better understand consumer behavior and responses to marketing stimuli.

Market Research: Market Research is an organized effort to gather information about target market or customers. It is a very important component of today's business strategies. Here are some tips from experienced market researchers for you to get started.

Marketing Research Databases: Strategies to use databases from Mintel, Euromonitor, Gartner, Forrester and others to reveal market and customer Knowledge and insight (Tutorial coming soon)