Blog:What Kate’s doing next

Perhaps the clue was in an interview with Topshop’s brand director Jane Shepherdson in last weekend’s Sunday Times Style magazine. Asked for her tips on what we should be wearing this autumn, Shepherdson replied: “My advice? See what Kate does.” Or maybe we should have seen it coming when Kate was spotted in a front row position next to Sir Philip Green, Topshop’s billionaire owner, at the chain’s London Fashion Week show. Well the cat’s out of the bag now after a tie-up between Kate Moss and the high street retailer was confirmed today, with the supermodel providing the inspiration and creative direction for a new range.

Yes, that’s the same Kate Moss who a year ago was pilloried for drug use allegations and dropped by a number of brands for her risqué reputation. In a remarkable turnaround that shows just how fickle fashion can be, her annual income is thought to have risen to about £30m. And she’s currently fronting at least 15 major campaigns including Rimmel, Agent Provocateur, Virgin Mobile, Dior, Louis Vuitton, Roberto Cavalli, Stella McCartney, Bulgari, Chanel, Nikon, Versace, Calvin Klein Jeans and Burberry.

The Topshop tie-up, though, seems to be the icing on the cake. In what has been described as a marriage made in heaven, Moss brings to the partnership a reputation for setting new trends and putting together new looks – and selling them to the masses. Just think of this summer’s skinny jeans, ballet pumps, hot-pants and waistcoats, all of which were kicked into fashion after being spotted on the model. While Topshop, which already has its finger firmly on the fashion pulse, gains an even bigger helping of street cred. Oh, and the extra sales won’t hurt either.

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