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WNB ups sweetener efforts

12 Jul 2016

Consumer demand for products with reduced or no sugar is getting louder and stronger, according to Wisdom Natural Brands (WNB), which is why the company says it is stepping up to provide manufacturers with plant-derived sweeteners.

Consumer demand for products with reduced or no sugar is getting louder and stronger, according to Wisdom Natural Brands (WNB), which is why the company says it is stepping up to provide manufacturers, both large and small, with plant-derived sweeteners, including stevia, to meet this increased need in the marketplace.

“Rather than have only discrete sweetener ingredients, which are the same for all manufacturers and must combine with all food and beverage preparations in the same way, we develop specific compositions of sweeteners to meet a particular manufacturing customer’s goals, ingredients, and process with a sustained, excellent taste profile,” said Sai Prakash Chaturvedula, Chief Scientific Officer of Wisdom Natural Brands. “In so doing, each sweetener formulation can become specific to that manufacturer, and no other company will have the exact sweetness formula as another.”

With the popularity of natural sweeteners used as ingredients in manufactured products, WNB says it has seen an increase of over 25% in manufacturer requests for proprietary sweetener formulations. Recently, the Health and Human Services (HHS) recommendation states that Americans reduce the amount of sugar to 10% or less of all calories in their diets, Prakash expects that number to continue increasing as more brands and manufacturers strive to find new ways to reduce or eliminate added sugars in their products.

Prakash and his associate Rao Svereni say they have decades of experience with stevia, monk fruit, and other conventional and organic sweeteners, including various sugars, which can be utilised and combined into proprietary formulations, if so desired. WNB notes that it provides complete support throughout formulation and product development and can perform qualitative and quantitative analyses, and testing on both raw materials and finished products, as well as degradant stability, solubility, and shelf life studies, along with product applications.

WNB consumer package goods include SweetLeaf Stevia Sweetener and Wisdom of the Ancients energizing herbal teas. The company also says it provides uniquely formulated conventional and organic sweetening options to enhance the flavour of food, beverages, pharmaceuticals, and nutritional supplements.