Williamson Tea

Springetts was originally contacted by Williamson Tea to take the existing traditional style elephant caddy and product a design for Christmas - the solution they came up with goes above and beyond the original intentions. Thier response was the concept of producing a range of limited edition elephant caddies. Each caddy would celebrate an event or some aspect of the brand and each have its own character. The contents would remain one of the classic Williamson Tea tea bags.

"We wanted to develop a range of gift caddies that would take the Williamson tea brand elephant and transform it into a unique three dimesnsional icon. The distinctive shape has strong brand shelf presence and powerefully links the caddy with the band logo (an elephant). The launch of a range of elephant caddies each with different graphics and character allows allow the brand to appeal to a wider audience and for the caddies to become collectible. The silver sleeve helps communicates the premium aspect of the brand but also allows the caddy to be clearly seen by the consumer. Following the success of the first set of limited edition cadddies a further brief was set to even generate more."

Emporio Tea

Check out this vibrant tea packaging from Emporio. "The name Emporio has been synonymous with Coffee for years, however the unveiling of their new tea range sees another notch in their beverage belt. "

Joe's Tea Co.

Joe Kinch, founder and director of Joe’s Tea Co. went to Echo as an expert in tea... but not in packaging design. He loved and lived the ‘East London life’ and needed thier help to bring his passion to the tables and teapots of a new generation. Echo knew that the brand should be built with Joe at its heart.

“The design took inspiration from traditional ‘City of London Liveries’ protecting the professionalism of key trades (e.g. the candlestick maker, butcher, baker) and added a contemporary twist. We designed a range of hand-drawn ‘Joe’s crests’ to characterise each individual flavour with a unique story and a sprinkle of humour. A cut-out on the side of the packaging allows a glimpse of the tea itself and creates a window into the heart of Joe’s Tea where the illustrations continue with a bespoke map of London, giving the consumer something extra to explore and bringing the East End life, well, to life.

The design has been rolled out across a range of ten different blends, all promising to excite and surprise anyone who loves a brew!”

Fortnum & Mason Tea: Classic World Tea

Fortnum & Mason, famous for their range of fine teas wished to introduce a premium range of selected fine and rare teas. The brief for Windette Associate was to create a concept that would draw on over 300 years of heritage with a strong appeal to international markets with a new iconic caddy shape.