Put simply, Bid Enrichers represent a new type of participant in the programmatic ecosystem that leverage the BidSwitch infrastructure to distribute valuable, proprietary audience data to connected trading partners. IPONWEB Bid Enrichment Technology is purpose-built and ensures that data monetisation success, control, transparency and security stays in the hands of the data owner.

BidSwitch

empowering data partners

Our Bid Enrichment Engine sits between supply and demand partners on BidSwitch, empowering data partners to activate their data in real-time by identifying and matching users in the bidstream; enriching matched bid requests with valuable user data; and redistributing enhanced bid requests to the demand side via open RTB or private deals – all in a matter of milliseconds.