One of the concepts of Appreciative Inquiry is to identify the positive deviants in a system and to find out what it is they are doing that works. The Positive Deviance Initiative has put this approach to the test in development projects since 2002. The concept is to identify the things/people that are successful in a system (the positive deviants), find out why they are successful and apply this learning broadly. The case study of ‘anti-girl trafficking’ in Indonesia provides a powerful example of how his approach can have stunning results.

Mark works globally with senior leadership teams to improve their ability to communicate clearly and memorably. He has been a Director of Anecdote since 2004 and helped the company grow into one of the world’s leading business storytelling consultancies. Connect with Mark on: