The Reds have rejected two bids for the Uruguay striker from Arsenal and Ayre has reaffirmed the club’s determination to keep hold of him.

“Despite what people think we’ve not had an intention of selling Luis, we’ve never said we want to sell Luis,” Ayre said.

“He continues to work hard and train hard for Liverpool. That will continue and I’ll expect him to be here at the start of the season.

“We rejected both bids and it’s not something we’re interested in. The player is not available for sale – that’s where we are and that’s where we’ll stay.

“I wish I had £1 for everyone that’s stopped me in the street saying ‘make sure Luis stays’. That’s what we’re doing. Luis joined us on the tour in Melbourne and seeing the fantastic support and adulation, nobody will know more than Luis how much he’s loved by this football club.

“I’m sure he’s going to stay – that’s always been our ambition and that’s what we expect to achieve.”