What Display Ad Fraud Looks Like by Augustine Fou 2014

Display ad fraud is easy to commit by bad guys who put up websites, load tons of ads on each page, and then repeatedly load the pages to generate ad impressions. They call this ad inventory that they sell into the ad networks.

7.
Augustine Fou- 7 -
Sell Impressions on Exchanges
“Modernbaby.com and Interiorcomplex.com
Each of these sites peddles enormous traffic on the
exchanges. For example, on a recent day Modern
Baby was offering 19 million impressions via one
exchange (quite the baby boom) and Interior
Complex 30 million [ad impressions PER DAY] (the
roaring housing market must be back).”
Source:
Adweek – Suspicious Web Domains Cost Online Ad
Business $400m per Year
By Mike Shields