Cómo Luxo500 comenzó su viaje en logotipos

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500trends is a twitter-like online discovery magazine for design and fashion. Users are encouraged to vote for their favorite trending items and to follow other members with similar tastes.

It's a very social website where users follow each other and share pictures of top trending products, so the logo should combine the look and feel of a social site with the coolness of a design magazine with beautiful images.

<p class="p1">We think it's simple and modern, and clean and elegant at the same time. We like the 3 different degrees of transparency. Also with the subtle diagonal lines/texture. It's kind of 'timeless' in the sense user doesn't easily get bored of it. In our case it's obviously harder since we are looking also for a bit of extra 'coolness' and fresh flair so we understand.

Otras notas

The example logo attached is just a sketch of what we have in mind. We want to use sunglasses as the 'double zero' of the 500. The logo has to be simple and modern, clean and elegant. Also, it has to transmit in a subtle manner that the website is about premium design.