Five Ways to Snag Designer Fashions for Less

In preparation for Zac Posen’s Target collection, we’ve put together a list of tips that can help you be the first gal on the block with the latest affordable designer pieces from Target, H&M, and elsewhere. Read on to discover how to find a deal.

1. Google at Midnight: Google the product you want (e.g. Zac Posen for Target prom dress) at midnight on the Sunday the collab releases, a link should direct you to Target’s site: You won’t be able to find the goods through Target directly, but Google might give you a link to the retailer’s site before it’s officially available.

3. Travel to a Big City: If you’re desperate for a glimpse of the collection before you buy, Target often plans pop-up shops for designer collabs in big cities like New York and Los Angeles - and they happen a week or so before the products are available elsewhere, so you’ll be two steps ahead of everyone else.

4. Use text and Twitter: Last year, Jimmy Choo for H&M allowed select customers who texted HMUSA to shop the collection before the public. Follow your favorite brands and retailers on Twitter to see if they’ll do something similar.