6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask)

by Matt Lawson

Broad, modified broad, phrase, exact. Keywords and their match types are a foundational part of AdWords, but there are still some finer points of match type management that remain up for debate even amongst advanced practitioners. In that spirit, I worked with the product manager for keyword match types in AdWords and got some of your biggest questions answered.Read the full article

Bruce Springsteen - Thunder road

One of the world's greatest songs ever. From his 1975 album BORN TO Run.