The Loeries opens 2018 entries with bold new look

The 2018 Loeries are opening with a bold new look to celebrate 40 years of rewarding creativity.

The entry deadline for all work across Africa and the Middle East is 15 May, and all work must flight before 31 May.

“We’re expecting more than 3 000 entries this year, with at least 20% of those coming from outside of South Africa,” said the Loeries.

The Loeries event began in 1978, in an effort to promote a brand new medium in South Africa – Television. Since then, the brand communications awards have grown to be recognised as the benchmark of the best work being produced in the region.

With this year marking forty years of the prestigious event, the Loeries has evolved into the most recognised mark of excellence in the advertising and brand communication industry across Africa and the Middle East – covering 70 countries and over 2,000 languages.

“Today we look at every point where a brand interacts with people – traditional categories like film, print and radio but also areas like digital, design, music videos, architecture, live events, PR, shared value, and service design,” they said.