As the show came back from commercial, Vieira—holding a fruit drink and sitting next to Hoda Kotb and Al Roker—accidentally dropped her cue cards...and then promptly dropped the infamous cuss bomb.

"Oh, s--t!" she said.

The gaffe quickly spurred a barrage of apologies from Vieira, who implored, "Oh, my gosh, I'm so sorry, I'm so sorry." (And seemed both truly contrite and totally adorable about the inadvertant slip—even if it's the second time it's happened.)

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