Ubihome is a security and automation solution designed to help users monitor and control their home when away from home. The design strategy focused on creating an approachable and relatable brand that is inviting to those who aren’t naturally interested in and attracted by such technology. Intimidating attributes that technological devices tend to convey were avoided, and images of people enjoying the outdoors are used as the main communication visuals. Vibrant colors dominate the product packaging along with a simple iconographic language designed to represent Ubihome’s devices and their functions.