Actor Matthew Modine is putting the final touches on what he hopes will turn into an annual celebration. On September 20th, the former Weeds star will officially launch “BICYCLE FOR A DAY” — a campaign to get people out of their cars and into the streets using a bike, skateboard, or anything else not dependent on gasoline. “The idea behind my project Bicycle for a Day is to help people understand that there is something they can do,” he recently wrote. “In fact, just one simple thing they can do every day to become part of the solution. If everybody does this one thing, the cumulative effect could be tremendous.”

While Bicycle For A Day will be officially launching at The South Street Seaport in NYC — participants are encouraged to start their own gatherings all over the nation. Modine’s hope is that this will eventually spread all around the world. ”The environmental situation is a great opportunity for us all to work together to find solutions. Bicycle for a Day is just that— citizens of the world joining together globally and acting locally.”

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.