Born Learning Initiative

About Born Learning

Children are constantly learning, right from birth. Their early years are the foundation for growth and development, and what they learn during those years lays the foundation for the experiences they have in the future. Born Learning is a unique and innovative public engagement campaign that helps parents, caregivers and communities explore ways to turn everyday moments into fun learning opportunities.

Research shows that parents…
· Undervalue their contribution to early learning
· Don’t always know what they should do to support early learning
· Don’t feel they have the time to do what it takes

In response, United Way World Wide partnered with the Ad Council, Civitas, and Families and Work Institute to create Born Learning, an innovative public engagement campaign that helps parents, caregivers and communities create quality early learning opportunities for young children.

Born Learning seeks to clear those hurdles by communicating that everyday moments can easily be turned into quality early learning moments…and that’s important because all children are born learning.

Below you will find several resources to help in your child’s early learning, including “Your Child @” Evaluation Tools: Ten double-sided handouts covering ages and stages of children from birth through age 5, available in both English & Spanish; Learning on the Go activity sheets, and much more.