1-800-Flowers stock wilts after Valentine's Day botch

Investors have spoken: when it comes to Valentine's Day, 1-800-Flowers didn't deliver.

The floral chain's stock initially fell nearly 9% and ended down 6% Tuesday, the first trading day after 1-800-Flowers(FLWS)fumbled its role as Cupid amid a major snowstorm along the East coast last Friday. The stock recovered by early afternoon, but shares were still down 6%.

Hundreds of customers contacted the company through social media to complain about their Valentine's Day orders not being delivered. Several who spoke with CNNMoney over the weekend said 1-800-Flowers' phone lines were jammed. And even those who did get through were hit with more bad news: some orders had been canceled and re-delivery wouldn't be available for several days.

Still, those experiences were a small fraction of the hundreds of thousands of Valentine's Day orders 1-800-Flowers processed, according spokeswoman Yanique Woodall.

While the storm also impacted other major flower chains, 1-800-Flowers appeared to be hit by the most customer complaints on social media. Shares of FTD(FTD) nudged higher Tuesday. Rivals ProFlowers and TeleFlora are not publicly traded.