Dunkin Donuts is trying out a Southern staple that Chick-fil-A and McDonald’s couldn’t make successful

The chain is offering a
chicken-and-waffle breakfast sandwich in select restaurants
throughout the Tampa and Gainesville, Florida area,
reports The Street. The sandwich contains breaded chicken and
maple butter, sandwiched between two Belgian waffles.

But it's far from the first chain
to try adding the
Southern staple to the menu.

In August 2014,Chick-fil-A began testing chicken
and wafflesin
Georgia. Instead of a sandwich, Chick-fil-A offered the dish
in the form of its boneless breaded chicken cutlet, with a
maple-syrup flavored waffle and a side of honey.

Chick-fil-A Chicken and WafflesChick-fil-A

Just one month later, aChicken and Waffles combo was
spottedat a
McDonald’s location in California. The restaurant paired Mighty
Wings chicken with McGriddle pancakes and a side of Hotcake
Syrup.

However, the dish never went
national for either chain, and there hasn't been news of either
McDonald's or Chick-fil-A expanding the tests in the last two
years.

Dunkin’ Donuts has
recentlyrevamped its menuto better compete in the
breakfast category, especially as McDonald’s all-day breakfast
gains popularity. Dunkin’ has been struggling to counter the
increased competition, with the company announcing in February
that same-store sales fell 0.8% in the most recent
quarter.