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3 Jan 2013

Speaking at today’s press conference, HKTDC Deputy Executive Director Benjamin Chau said that Hong Kong Fashion Week for Fall/Winter and World Boutique will welcome more than 1,800 exhibitors from 30 countries and regions

Local fashion brands such as bread n butter, Jessica and mademoiselle took part in today’s press conference

MAC make-up artist Ryuko Lau (centre) also took part in the press conference

Hong Kong’s Johanna Ho

Beijing’s Chi Zhang

London’s Holly Fulton

Paris’ Nana Aganovich and Brooke Taylor

3 January 2013 – More than 1,800 exhibitors from 30 countries and regions will showcase their fashions, accessories and related products at the HKTDC Hong Kong Fashion Week for Fall/Winter and HKTDC World Boutique, Hong Kong, 14-17 January. The two Hong Kong Trade Development Council (HKTDC) events will take place at the Hong Kong Convention and Exhibition Centre.

New Product Zones Hong Kong Fashion Week for Fall/Winter, the largest event of its kind in Asia, will feature two new product zones: Fashion Jewellery Feast, and Men in Style. Returning to the fair are Fashion Gallery, focused on high fashion from Hong Kong and overseas, Emporium de Mode, presenting stylish and distinctive garments in an elegant setting, the Garment Mart, offering mass merchandise, and a variety of special product zones, including Denim Arcade, Intimate & Swim Wear, Bridal & Evening Wear and Infant & Children’s Wear.

Five group pavilions are participating from the Chinese mainland, India, Macau, Pakistan (new this year) and Taiwan.

Fashion Week will also feature the Hong Kong Fur Federation’s “Designers Love Fur Collection 2013,” which will be on display at the Hall 1C Concourse, as well as 24 fashion shows and parades to be held throughout the fair period. As an added feature, the Hong Kong Apparel Society will feature fashion outfits by Hong Kong fabrics suppliers at a Hong Kong’s Fashion Fabrics Hub Display at Hall 1B Concourse.

Hong Kong in FashionThe exclusive gala presentation of fashion and lifestyle will also be broadcast live at Causeway Bay’s Times Square, as part of “Hong Kong in Fashion.” The new promotion, designed to showcase Hong Kong’s role as a fashion hub and lifestyle trendsetter, officially begins today, with a kick-off press conference at Harbour City.

The city-wide campaign, which includes the participation of local fashion retailers, restaurants, shopping malls and coffee shops, continues through 23 January. It features a variety of activities and events, including a Street Snap Competition for local fashion trendsetters, and offers the public opportunities to receive free tickets to World Boutique’s last two days, 16-17 January.

Spotlight on Design The Hong Kong Young Fashion Designers Contest gala evening, 15 January, will present awards in four categories: Contemporary Day-wear, Party & Evening-Wear and Best Innovation, as well as an overall winner. The judging panel includes French creative consultant Marc Ascoli, this year’s VIP Judge, as well as Kyoko Mashiko, Director of the Harajuku Project Showroom, HP France Inc, and Hong Kong fashion designer Hidy Ng. HKTDC Garment Advisory Committee Chairman Shirley Chan is Chief Judge. Winning designs will be on display at the Hall 1D Concourse during the fair.

The Footwear Design Competition Hong Kong 2013, organised by The Federation of Hong Kong Footwear Ltd and co-organised by the HKTDC, and the Knitwear Symphony 2013, organised by the Knitwear Innovation and Design Society, will gather young local designers to present their innovative designs. Fashion Extravaganza designers Johanna Ho, Nana Aganovich and Brooke Taylor will also discuss upcoming fashion trends and introduce their designs.

Trend ForecastingThe twin fairs will also offer a variety of seminars focusing on fashion trends and design directions. Speakers will include representatives of Australia and New Zealand Banking Group Ltd, Fashion Snoops, the Hong Kong Apparel Society, Li & Fung Ltd, Peclers Paris, Stylesight and WGSN.

About the HKTDCA statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers . With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.

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