Better health which means the ability to take care of ourselves better so that we can achieve our full
potential. With that in mind, pioneer of the industry and custodian of
digestive care, VITAGEN Malaysia, in conjunction with their 40th
celebration, is calling all Malaysians to join them on a nationwide roadshow
that kicks off at IOI City Mall, LG Centre Court, Putrajaya from 23 August to
27 August 2017, followed by two subsequent locations at Queensbay Mall, Penang
and AEON Tebrau City, Johor.

This
nationwide roadshow aims to educate all Malaysians the importance of a healthy
gut and the role it plays in boosting our immunity, mental clarity and even our
mood. While VITAGEN has always been synonymous with digestive health, and
people are consuming VITAGEN on a daily basis, most Malaysians are unaware why
Malaysia’s No. 1 Cultured milk drink is good for them – and that it does more
than just promote good digestion.

70% of our immune system lies within the gut. Our
immune system is designed to fight invading viruses, bacteria and other
microbes while leaving healthy tissues alone. VITAGEN is made from fermented
skimmed milk with billions of live and active cultures. These cultures are
formulated to survive the journey through the gastrointestinal tract and gut to
help preserve the balance of good and bad bacteria for better digestion and a
stronger immune system. In short, the healthier the gut, the better chance we
have of boosting our immunity to fight off diseases.

There is an internal complex ecosystem of bacteria
located within our bodies that we call the microbiome. These microbiomes
regulate how we feel and think by communicating signals via the vagus nerve,
which connects the brain and the digestive tract. Numerous on-going studies
have shown that microfauna in our intestines plays a major role in affecting
our state of mind. VITAGEN helps to keep the bacterial ecosystem in our gut
balanced, effectively assisting in promoting better mental clarity.

Our gut does more than just food-digestion. It also
plays an important role in both our physical and emotional health. Our gut has
the ability to produce most of the chemicals needed by our body that control
our emotions. In fact, it houses nearly 95% of serotonin. The chemical that
triggers our ‘feel good’ feelings - they are produced by the gut. These
chemicals signal to our central nervous system via probiotics and if our gut
contains less good bacteria, it directly affects our emotions.

“Our nationwide roadshow demonstrates that gut
facts don’t lie. Our gut is critical to overall wellbeing and by knowing how to
take care of it, will help alleviate many health problems. This nationwide roadshow
aims to bring to light the importance of gut health. We hope to spread this
message to as many families as we can. It is also to express our appreciation
to all Malaysians who have supported and believed in the VITAGEN brand and its
efficacy over the last four decades,” said Poh Eng Lip, VITAGEN’s General Manager.

Members of the public can expect to participate in
a series of fun and educational activities that promote the three key benefits
of a healthy gut – better immunity, sharper mental clarity and a positive
emotional state. The highlight of this nationwide roadshow will be a maze
shaped in a VITAGEN bottle, illustrating in a fun way on how we can all learn
to navigate our way to better gut health with VITAGEN. Such an educational and fun Vitagen roadshow that not to be missed! Mark the date!

All variants of VITAGEN contain billions of live, active cultures of Lactobacillus acidophilus and Lactobacillus casei for better
digestion and a stronger immunity.VITAGEN Regular is made
with wholesome milk and real fruit juice with no preservatives for a great
fruity taste that is well-loved by everyone. VITAGEN Less Sugar has a lower
sugar content, specifically produced for those who are looking to lower their
sugar intake but would still like to enjoy the many health benefits the brand
offers.

VITAGEN Less Sugar was recently awarded the Healthier
Choice logo under the Ministry of Health.VITAGEN
Collagen is made with the same wholesome goodness of live, active cultures with
the infusion of Marine Collagen peptides and prebiotics for youthful, glowing
skin.Two bottles of VITAGEN is
all you need to provide your body with its daily intake of healthy bacteria.