strengths32 varieties of "super premium" ice creamYou can't buy happiness but you can buy ice cream. And that's kind of the same thing.social responsibility and environmentalism.more new flavor in innovationdonates a minimum of $1.1 million to philanthropic causes in China yearly.Really innovative brandWeaknessNOW! We are going to bring COWS to China! Canadian high quality ice cream

Competes with other ice cream brands like haagen-Dazs Prices of all milk products are rising worldwideSkim Milk powder shortageConclusionWe are analyzed SWOT, STP and 4P.

We have chance to join the market. From the analysis we know the market is not saturated.

China's ice cream market has a huge development potential. We had a very strong competitiveness. we are the Best Ice CreamLike what we said,"You can't buy happiness but you can buy ice cream. And that's kind of the same thing."We are not only selling tasty ice cream, but also sell healthy lifestyle and happiness.We believe we will let everyone know that!Young people Who love fashionable and special ice cream favorWho have healthy lifestyle.Maintain the quality

Demographic :Cows will be the leader in producing the BEST TASTING,HIGHEST QUALITY dairy product and the most popular fashion brand in China