It's been 23 years since Claudia Schiffer starred in a GUESS ad campaign, but now that the brand's turning 30 she's back!

For the 30th anniversary ads CEO Paul Marciano once again used photographer Ellen von Unwerth, who shot the German supermodel's iconic campaign in 1989.

Claudia, who is now 41, says shooting the campaign was like "going back in time". She explains:

"Guess will always have a soft spot in my heart, and I’m excited that 23 years later we can still work together so successfully…It brought back so many great memories and has been a lot of fun working together again with Ellen and Paul."

It's ridiculous how Claudia looks the same almost 25 years later. Not fair!