If you’ve developed an Android game, PapayaMobile wants to hear from you. The Beijing-based social gaming network has launched a Gateway to China program to introduce Android game developers from outside China to the large and potentially lucrative Chinese market.

Selling software to China is tricky because of there’s no Android Marketplace within China, and you’re likely to come up against official regulations. With over 400 million mobile phones running Android within China, these problems are worth overcoming, though.

Developers who sign a deal with PapayaMobile get their games localized for China including translation into Chinese. The company also manages the distribution of games to Chinese app stores, and puts together PR campaigns to help gain exposure in the most relevant gaming and tech media. The company also provides introductions to Chinese OEMs for pre-installed apps on phones, and offers a virtual currency system with a full suite of local Chinese billing channels so apps generate revenue in the Chinese market.

Over two thirds of the adult population in developed countries have poor or non-existent computer skills. By and large this is the audience you are developing apps and interfaces for - and it is impor [ ... ]