Scottsdale's American Junkie bar has long had a reputation for rowdy Wednesday night parties with the infamous wheel of dares, sexy shot girls and hard-partying college-age crowd.

But, as with any hot club in the bustling nightlife district, the glimmer wears off and patrons move onto the next new joint.

Enter "American Junkie 2.0," the campaign to rebuild the bar's popularity with new owners, new staff, new menu and new look.

Arizona State University graduate Brandon Butner and his girlfriend, Crissty Santana, ran Baja Junkie in Cabo San Lucas for four years. They decided to sell their shares when they heard American Junkie was available, and soon took over.

"Our plan is to bring back the good reputation the bar used to have," Butner said. "Most bars in Scottsdale need a change after about three years, but American Junkie has had a longer run than most with six years. We don't want to change the name and concept, we just want to pump the action back in."

These friends had a good time at American Junkie's reopening in Scottsdale on Wednesday, Aug. 20, 2014. (Photo: Melissa Fossum/Special for azcentral.com)

New owners Crissty Santaro, 25, and Brandon Botner, 26, both of Scottsdale, strike a pose at American Junkie's reopening in Scottsdale on Wednesday, Aug. 20, 2014. (Photo: Melissa Fossum/Special for azcentral.com)

Eric Skotnes (left) poses with friends after decorating the bar with his graffiti art at American Junkie's reopening in Scottsdale on Wednesday, Aug. 20, 2014. (Photo: Melissa Fossum/Special for azcentral.com)

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The new American Junkie features a more urban, skate-culture vibe. Brightly colored graffiti art by Los Angeles artist Eric Skotnes hangs above the main bar. There's a stencil-print black and white American flag along the other bar near the DJ booth. Exposed brick; red, blue and gray walls; and wood paneling give the bar an industrial feel. Giant decals of sexy women and fluorescent lighting throughout offer flashy elements.

The wheel of dares on the main bar is redesigned to be edgier, according to Santana, with new dares such as body shots. The atmosphere is meant to be upbeat but laid back, with no dress code, so pool partiers at nearby Maya and the W Hotel can come as they are.

The new menu features 10 Mind Eraser shots, plus a variety of sandwiches, stone-oven pizzas and tacos. Thursday night will be the big party night, with international DJs including "Playboy" DJ Rhiannon during the grand opening on Sept. 6, and DJ Lucky Lou from LMFAO on Sept. 13. Football also will be a big draw. Patrons can watch games on 20 televisions and two projector screens catering to Seattle Seahawks and Ohio State University fans.

The bar opened quietly on Wednesday night to friends and family, and the public is now invited to check it out. More work is being done and should be completed by the grand opening.