Fsociety Brings an Alternate Reality Game to the Party USA Network's Mr. Robot brought a series of interactive marketing experiences to New York Comic Con earlier this month. Like the show's presence at last summer's San Diego Comic-Con, the events provided a multilayered experience that combined conspicuous activities with a hidden alternate reality game (ARG) … Continue reading Mr. Robot’s Multifaceted Marketing Experience at New York Comic Con→

Which Hat Will You Wear? At last year's New York Comic Con, the HBO Westworld offsite marketing event (known as an "activation" in the industry) consisted of a hybrid physical/virtual experience. [See: "Entering Westworld: VR Marketing at New York Comic Con."] Visitors who scored one of the coveted appointments entered a reconstruction of the offices … Continue reading The Westworld Experience at New York Comic Con→

Mr. Robot's Alternate Reality Game at San Diego Comic-Con At San Diego Comic-Con last year, the offsite marketing event for USA Network's Mr. Robot cleverly blended a physical environment with a virtual reality experience. This year, Mr. Robot eschewed the virtual in favor of physical constructions and encounters with live actors. Some aspects of the … Continue reading The Multilayered Mr. Robot Marketing Experience→

Virtual reality (VR) had a significant presence at ReedPop's New York Comic Con this year. A dedicated exhibition space on the lower level of the Javits Center, dubbed the Experiential Zone, demonstrated a number of approaches to virtual reality and immersive cinema for both entertainment and marketing. One of the most compelling examples of using … Continue reading From the Real World to the Virtual: Westworld at New York Comic Con→

Virtual reality was a significant presence in the marketing experiences at Comic-Con International: San Diego this year. Both at the booths inside the Convention Center and the offsite events throughout downtown San Diego, a number of movie studios, television networks, and video game companies presented VR experiences designed to generate buzzworthy excitement in attendees. From … Continue reading The Mr. Robot VR Experience, Storytelling, and the Future of Immersive Media→

The past weekend the Jacob Javits Center hosted New York Comic Con, the East Coast's largest popular culture event run by the ReedPop division of Reed Elsevier. Early reports estimated this year's attendance at more than 130,000, putting the event on par with North America's premiere pop culture event, San Diego Comic-Con run by Comic-Con … Continue reading New York Comic Con 2013 and the Twin Peaks of Con Culture→

This past weekend’s pop culture convention in Philadelphia — officially known as Wizard World Philadelphia Comic Con — included a broad array of activities for fans of science fiction, horror and fantasy. The show also highlighted the increasingly fuzzy line between pop culture fandom and broad marketing outreach — as evidenced by the eclectic assortment … Continue reading Philadelphia Comic Con: Batman, Buffy and … Bath Fitter?→