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Media Trends Group is a communication holding focused on the digital ecosystem. With more than 50 specialists in communication, marketing, media and technology and offices in 5 countries, we manage to reach more than 80 million people every month through integral solutions created for top worldwide brands.

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#Rompe1cigarro

The challenge

The Ministry of Health created the #Rompe1cigarro campaign for adolescents to prevent and raise awareness about the danger of cigarette smoking.

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The solution

MTG created a campain targeting children ages 10-14, focusing on the most popular social network for their demographic: TikTok. We worked with Chilean influencers such as Ignacia Antonia, Itay Vargas, and Tati Fernandez, who encouraged users to generate content by breaking a cigarette.

The campaign was well-received on TikTok and Instagram.

Main platform for content dissemination, where we target the followers of Ignacia Antonia, Itay Vargas, Tati Fernandez.

Secondary platform, used for traffic diversion and for communication with other entities.