Reggae Reggae Sauce, not that nice.

Reports have come in that a rival to The Dragons' Den's sensational find, Reggae Reggae sauce, has hit the shelves. Only hours into it's launch, the sauce, which is being marketed with the slogan 'So nice, I had to name it thrice', has already caused controversy. 'Me knows it's not h'riginal but our Reggae Reaggae Reggae sauce is h'actually nicer den de udder one. If it was only just-as-nice, Jah knows me woulda given up,' stated Moses Ethiopia, who is in fact blacked-up marketing exec Brian Colclough at Three's the Charm Productions, a yet to be registered limited company. When asked about potential lawsuits, Ethiopia was more sheepish. 'It's up t'dem to prove our sauce isn't nicer... in da court of human rights if needs be.'

A spokesperson for Levi Roots declined to comment, but did say, 'These opportunists are abusing a perceived legal loophole and are going to end up in some very hot water. They simply don't understand the law. This is what happens when someone gets a media degree from Manchester Metropolitan University.'

The launch comes on the anniversary of Colclough's court hearing, where his attempts to market a 'Triple Decker' chocolate bar, 'Threeborg' lager and, bafflingly, a three seasons pizza, were all quashed. When questioned on the pizza, Colclough refered the issue to collegue, Vespa Sexo-Fash. 'Itsa jus like Mama used to make...before I go to Bunga Bunga Bunga party.'

Title doesn't do the story justice. Needs something like, "Reggae Reggae Reggae sauce 50% better claims inventor"
(1 point fewer than 5 as I have a disturbing memory of Harry and Paul doing the blacking up and passing off in Dragons' Den gag)