Cass is the founder of Capra Strategy - she's also the girl who found herself having a serious conversation overseen by a goat. The word goat in Italian is Capra and now you've come full circle. We hope this blog is a place to inspire, teach and intrigue our current & future clients. Plus, it's fun!

Julia is everything we love about ambitious women getting things done in the world and in their businesses. She’s whip-smart, kind and brings an attitude of service to her clients truly on the journey with them. Sales can get a bad reputation…but we all need sales to stay in business and Julia is an exceptional sales coach and mentor and creating the online home for her work was a tremendous pleasure.

What Julia had to say:

Working with Cass has been an amazing experience. Not only was she able to guide me with the infinite programs needed to accomplish my specific online goals but she’s incredibly good at taking a vision and executing on it. My website came to life just as I’d envision it esthetically while ensuring a great user experience. I’m looking forward to my next phase in my business knowing that Capra will be a partner in my growth. Cass came highly recommended and I have to say, I’m highly recommending her to you!

The team at Covered Wagon Tours came to us with a website that was missing some key functionality to take them to the next level and service new customers through online ordering, sharing and exploring. Showcasing the services that Covered Wagon Tours offers in a visually beautiful way was a pleasure!

What the Covered Wagon Tours Team had to say:

We have a unique customer base that is multi-generational and we needed a solution to reach all of them. Cass and Sandy listened to our goals and delivered a website that hit the mark. It has already increased our web traffic and we look forward to continuing to increase overall social media presence. With the help of Capra Strategy, Cass and her Team have brought new energy to our marketing.

First, I have to say that I adore Tricia. Her approach, her work, her passion, to speak with her is like taking a minute with a guru who is there to truly show up. When we were introduced to dig into how she could take her ability to help people develop their Big Talk to a larger online stage I jumped at the opportunity. Over the last few months of developing the revenue stream model, creating the infrastructure to support a launch and creating the content that will serve so many we’ve had a really great time and have learned SO much. Tricia is a teacher, a generous mirror of reflection and a joy. I’m so grateful we get to play a small part in taking her gift to even more people.

What Tricia had to say about Cass!

Marketing, branding and creating an online course for The Big Talk was to me, the equivalent of ice fishing in Minnesota, totally foreign and not at all fun. That’s until I began working with Cass at Capra Strategy. Cass walked me through the most hands on exploration session which generated mutual creativity and excitement. We then identified what made my course and brand not only uniquely me, but also how to ensure it was totally marketable. She is passionate about the creation process, and also knows the down and dirty SEO and technical ins and outs that I have no time, okay it’s patience to confront. If you want to create an online course that is fully realized from start to finish, while being cheered on from the get go, hire Cass and Capra Strategies. It’s way more fun than ice fishing in Minnesota.

When Terri reached out to say that she was ready to take on a website refresh we were THRILLED. Terri is a messaging genius and putting a highlight on how she works with her clients and giving her an online platform to launch new programs that will serve thousands of students and open up new revenue streams for her was incredibly rewarding!

What Terri had to say about Capra!

The mark of true professional isn’t that they do what you need them to do, but they’re five steps ahead of you. Cass and her team have been simply indispensable. I consider her a vital part of my own business efforts but also a big part of my growth. Look, anyone can have an idea. But executing it—that’s where things happen. Capra helps me make my own business ideas and goals come to life.

what we do

We help our clients navigate the confusing journey from "what should I be doing - where should my focus be?" to a solid & defined strategy with amazing measurable (that's key) results.

our approach

Objectives and results matter most. We’re not going to force all of our clients into some predetermined process or standardized product just because “that’s the way we work.” We deliver a final result and design our solutions custom for each client.

Your needs are going to be met, your expectations are going to be surpassed and you're not going to have a lot of extra things to pay for that you don't need.

Bottom line: we are committed to as many high-fives as possible.

our work

We work with small businesses and solo entrepreneurs. We work with companies/brands/people that we GENUINELY like, that are doing things we care about.

Our clients become friends because we share some core values: You want your work to matter. You want some balance in this life and you really like that we keep that in mind when deciding how much you can bite off at any point. Your time is valuable and respected.