NEW YORK (CBSNewYork/AP) — Universal Pictures has canceled the planned September release of its controversial social satire “The Hunt,” in the wake of recent mass shootings and amid criticism from President Donald Trump.

The move came several days after the studio suspended the ad campaign for the film, a gory, R-rated thriller that tells a tale of liberal “elites” hunting people kidnapped from southern and traditionally Republican-leaning states for sport.

Canceled movie “The Hunt” (Credit: Universal Pictures)

Movie trailers that are still circulating around the internet show residents from states like Mississippi and Wyoming being hunted to the death by the extremely wealthy — who describe their victims as “not human beings” and stating that “we pay for everything… this country belongs to us.”

In a statement Saturday, Universal said it had decided to take the further step of canceling the film’s Sept. 27 release, saying “We understand that now is not the right time to release this film.”

Left open was the possibility that the movie could be released in theaters or on streaming at a later date.

Trump criticized the planned movie on Twitter Friday, without mentioning its name, saying it was intended “to inflame and cause chaos.”

The president also had harsh words for Hollywood in the tweet, saying “Liberal Hollywood is Racist at the highest level.”

Liberal Hollywood is Racist at the highest level, and with great Anger and Hate! They like to call themselves “Elite,” but they are not Elite. In fact, it is often the people that they so strongly oppose that are actually the Elite. The movie coming out is made in order….

Asked if the decision to scrap the release had been impacted by Trump’s comments, a person familiar with the decision process, speaking on condition of anonymity to describe internal deliberations, said the cancellation had been under discussion by the studio and filmmaking team well before the comments were made.

The studio paused the ad campaign in the middle of last week in light of the tragic mass shootings in Texas, Ohio and California.