They have not only restored the careers of some actresses, they have also allowed some to acquire a foothold in the industry.

When Shilpa Shetty was almost out of work, her number Main aayee hoon UP, Bihar lootne in Shool, put her right back on the map. Malaika Arora-Khan's Chhaiyya chhaiyya in Dil Se made her the talk of the town.

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