Jockey Celebrates #GuysOnSunday

Jockey International wants women to enjoy their Sundays just as much as their sports crazed husbands, boyfriends, dads, brothers and friends do on Football Sunday.

Jockey Sport started a contest campaign fueled by Instagram, Men on sunday and the ladies who love them on November 10th. The underwear brand wants women to snap pictures of the beloved men in their lives enjoying their teams battle it out on the field by using the hashtag #GuysOnSunday. To help promote Jockey’s Sport Performance underwear line, for seven weeks Jockey will pick the best of the best pictures and a winner will be chosen every week. If picked, the winner receives an Amazon.com gift card and free Jockey Sport swag.

“We want to celebrate the ultimate fans in all their glory while also rewarding their loved ones who put up with them during football season,” said Dustin Cohn, chief marketing officer at Jockey.

The contest doesn’t stop there, where a grand prize winner will be announced at the end of the seven weeks, and the ladies win just as much as their guys. The winners of the overall competition will get a $1,000 spa gift card to share, a $1,500 shopping spree for the lovely photographer and her subject will receive $2,500 toward a man cave makeover.