“The starting point of all achievement is desire.” — Napoleon Hill
According to Webster, DNA is the fundamental and distinctive characteristics or qualities of someone, or something. It’s the nucleus of how things work. The genetic markers of life and business have a lot of similarities. How... Read more »

Separate the company value from the sweat equity
Some of the work spent building a business will not be recovered in the sales price while other work does add to the sales value. I’ll illustrate this with an analogy. When you go out to dinner would you pay more for the same meal because the chef dropped... Read more »

In last month’s post we focused on gaining familiarity with the more popular social networks that every web user should know about. If you’ve gone through the process of setting up accounts on some of the social platforms such as Twitter, Instagram, or Pinterest, to name a few, you are now ready... Read more »

While connecting customers with in-store specials via their mobile devices isn’t necessarily a new phenomenon, beacon technology takes the concept to a whole new level.
Introduced in December, Apple’s industry-leading iBeacons use Bluetooth low-energy technology to communicate with nearby mobile... Read more »

“Embrace the fundamentals like the closest of friends, for they will be the foundation of your future success.” — Chris Murray
It’s not an easy task to open a new motorcycle dealership, buy an existing dealership, or to operate a dealership, for that matter. The costs associated with along with... Read more »

In order to choose which social media platforms your dealership should explore, you first need to understand why social media is an effective way to communicate in the first place. Social media is not a “new” commodity. Its humble beginnings started in the late ‘70s by two Chicago computer hobbyists... Read more »

I often go mystery shopping on the web on behalf of OEMs. I get to see the good, the bad and the ugly in terms of lead management and follow-up, and I use that evidence to help ARI dealer clients implement best practices and stay away from major deal breakers.
I once submitted quote requests to 10 dealerships... Read more »

I was once told by an executive at a notable aftermarket manufacturer that if I would sell their products to OEMs as original equipment, his brand would build my reputation as well as my product portfolio. I did not believe him because there is seldom any overlap between the marketing and supply chain... Read more »

Cancer. A frightening term no one enjoys using. Ugly, pernicious and deadly in any form, even as a metaphor. In this case, I’m referring to the Cancerous Employee – as harmful to your business and as difficult to eradicate as the biological version.
But where do “C-word” employees come from?
Members... Read more »

“Action is eloquence.” — William Shakespeare
What do you want your dealership to be? What do you not want your dealership to be? Both questions are important, and both merit attention. We spend a lot of time thinking about what we want and, quite frankly, not nearly enough time on what we don’t... Read more »