The Mercer Alliance to End Homelessness was a labor of love. We helped develop the 10-year plan and created the brand based on the insight that the average homeless person doesn't begin to fit thestereotype. We called in all the favors we had to produce and run the campaign across Mercer County. All the work drove our audience to the website (www.merceralliance.org) that laid out the plan and gave visitors easy ways to help.