REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a predictive marketing platform, today
announced native advertising capabilities to help agencies and brands
bolster their digital marketing campaigns. Through existing partnerships
with suppliers including DoubleClick Ad Exchange, Nativo Open,
PubNative, Sharethrough and TripleLift, Rocket Fuel now provides
seamless access to high-quality native inventory that allows clients to
increase authentic engagement with target audiences in the moments where
they will be most receptive.

“As agencies and brands strive to anticipate consumer needs and deliver
authentic, relevant experiences for consumers, we’ve seen the
opportunity for our clients to leverage native as an extension of their
existing campaigns,” said John Genna, VP of Product Marketing at Rocket
Fuel. “At Rocket Fuel, native is simple, scalable, and much more
effective at leveraging our predictive marketing platform and the
quality inventory of our partners.”

The demand for native is quickly growing. BI Intelligence predicts that
by 2021, 74 percent of total US display revenue will be native, up
nearly 25 percent since 2015. Rocket Fuel addresses this need by
integrating its predictive marketing platform into partner native supply
to access best in-feed and recommendation widget native inventory. This
technology ultimately allows marketers to stand out through the noise
and capture consumer attention across multiple partners and devices
during the moments that matter.

“With its integration with the TripleLift Native Exchange, Rocket Fuel's
customers can now access over 30 billion in-feed native ads monthly
across hundreds of the world's best publishers," said Ari Lewine,
Co-Founder and Chief Strategy Officer of TripleLift. "Rocket Fuel's
AI-driven platform can identify the opportune moments to bid on native
inventory combined with the superior effectiveness of native ads
represents the evolution of programmatic advertising.”

"We're excited that advertisers on the Rocket Fuel platform will be able
to leverage its sophisticated use of real time data and superior
platform performance against the premium publisher inventory of over
1200 sites and apps on the Sharethrough Exchange," said Alex White, VP
Product Marketing, Sharethrough. "It's great to see a company like
Rocket Fuel investing in creating high quality native ad experiences
that don't disrupt the user experience and enabling them at scale."

Currently, the Rocket Fuel Native offering is an open beta for current
clients who seek to add contextually relevant, engaging content to their
campaigns. To learn more about Rocket Fuel’s Native offering, please
contact sales@rocketfuelinc.com.

About Rocket Fuel

Rocket Fuel is a predictive marketing software company that uses
artificial intelligence to empower agencies and marketers to anticipate
people’s need for products and services.

Headquartered in Redwood City, Calif., Rocket Fuel has more than 20
offices worldwide and trades on the NASDAQ Global Select Market under
the ticker symbol “FUEL.” Rocket Fuel, the Rocket Fuel logo, Moment
Scoring, Advertising That Learns and Marketing That Learns are
trademarks or registered trademarks of Rocket Fuel Inc. in the United
States and other countries.

About TripleLift

TripleLift is the industry's first and largest programmatic native
advertising platform. The company's technology allows brands to amplify
content through in-feed native ads that match the unique look and feel
of thousands of publishers. Publishers leverage TripleLift's technology
to create a new revenue stream by monetizing their in-feed inventory.
For more information about TripleLift, please visit triplelift.com.

About Sharethrough

Founded in 2008, Sharethrough is the leading global native advertising
platform, helping publishers maximize revenue and brands earn meaningful
attention by powering ads that fit into - rather than interrupt - the
audience experience. Sharethrough's flagship product, Sharethrough for
Publishers (SFP), is a native advertising Supply Side Platform used by
the world's largest publishers to power their complete monetization
strategy for in-feed native ad inventory across mobile, tablet and
desktop. Sharethrough is headquartered in San Francisco, with offices in
New York, Chicago, Los Angeles, Austin, Detroit, London, Tokyo and
Toronto.