Bing

former search engines like Google Product Search into paid inclusion/advertising products like Google Shopping, the definitions are even more important — and not just for the handful of competitors claiming an issue with Google but for the millions of consumers that use these search engines sometimes without clear disclosure of why they get certain results…. I understand that the FTC has been mostly involved at late investigating whether consumers are being harmed by possible anti-competitive actions of Google. However, the FTC also has a role in protecting consumers from misleading and confusing advertising across all search engines. A review of your guidelines would be especially helpful given changes in the space now and perhaps necessary for any proper anti-trust review you’re doing.