BOCA RATON, Fla. — (BUSINESS WIRE) — September 18, 2015 —
Fashionistas throughout Canada now have the chance to increase their
fashion IQ, keep up with the latest trends in clothing and accessories,
and buy the hottest items straight from their smart phone, while playing
a free, fast, fun, mobile game.

Kate’s
Fashion IQ™, the hot, new mobile app released in Canada,
gives style seekers a savvy, new type of fashion experience with one
dynamic app where users can play, shop, and share.

Kate’s
Fashion IQ™ is an Apple and Android-friendly mobile app
featuring fast-paced fashion games designed to entertain and inform,
while putting one’s knowledge of fashion to the ultimate test. The games
— More or Less, Price it to Win, This or That, Name it to Win, and
Designer Jumble —will award points, jewels and gems based on
performance. Users can compare their scores and compete with other
fashion aficionados while sashaying to the top of the leaderboard.

In addition to the daily games,
Kate’s
Fashion IQ™ can quickly turn a smartphone into an entirely
new shopping experience. Users can stay up to date with the latest
trends based on the hundreds of handpicked options selected by
co-founder Susan Weinstein and fashion editors — Jen Johnson and Shana
Harden — that will be for sale throughout the app, along with 84
distinct products featured each week. It will allow users to select
items they like and buy them directly from the retailers’ website. A
wide variety of clothes, shoes and accessories at every price level will
be available to satisfy each woman’s individual shopping preference.
Users can then share their favorites on social media.

“Play, shop, share -- that’s what Susan and I do and we wanted to bring
that experience to women in one dynamic and entertaining app,” said
Maria Longo, co-founder of
Kate’s
Fashion IQ™. “It has taken nearly two years to perfect this
app, and Susan and I have worked tirelessly to produce the best possible
product for women, by women.”

Kate’s
Fashion IQ™ was created by best friends and co-founders,
Maria D. Longo and Susan Weinstein.