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How Do We Price Our Vehicles?

At
Jaguar / Land Rover of Norwood, we use sophisticated computer technology, years of data, and
algorithms that help us stock and sell our vehicles. We analyze everything from
our own sales data, trends, auction reports, to book values, and most
importantly, current market pricing. All our vehicles are priced to market and
everything is priced for a reason, varying for different reasons like color,
equipment, and how long it has been in inventory. Having one of the largest
inventories of Jaguar and Land Rover vehicles in the country, our market is
considered wider than most and we do sell to all states and territories within
the United States and we do consider vehicles even up to 500 miles away
"competitive," and in our market. By looking at our website, you can see that
we strive to give you as much information about the vehicle we are presenting
for sale as possible, including factory color combinations, standard and
optional equipment, and more pertinent information consumers may deem valuable.
The bottom line is that the car business has changed tremendously, and the
consumer is as educated as ever before. At Jaguar / Land Rover of Norwood, that is our goal; To
educate every consumer as much as possible, and to be as transparent as we
possibly can. Every vehicle we have for sale is CarFax certified and every
customer who purchases a vehicle from us signs a copy of the CarFax to confirm
that we have shared as much of the vehicle's history as is documented.