Route to Market combines strategy, operations and technology for commercial intelligence and analytics, commercial strategy and planning, trade investment excellence and sales effectiveness, and are offered as an end-to-end services or as individual components. They are built around the Accenture CAS and Accenture NewsPage software and the Accenture Analytics Platform designed exclusively for the CPG industry, and can be delivered as hosted or on-premise solutions.

Why Accenture

Route to Market provides the business capabilities to sense and respond to marketplace demand and improve execution at the point of sale.

The full package. We connect consulting and industry know-how, and leading-edge technology with a mature Global Delivery Network and experienced talent who can manage the processes as a service.

Hosted on CPG industry-leading platform. Accenture CAS and Accenture NewsPage software are the foundation of the Business Service, and have consistently earned a "strong positive" rating from Gartner vendor evaluations.

Accenture’s focus on the Consumer Goods industry spans 30 years and includes working with 21 of the top 25 CPGs.

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