Women's Studio: created a core suiting destination in the wall behind the wear-to-work pant bunks, which anchor the shop. Fashion is brought into the zone through a mannequin pod & strong outfitting in the wall.

A complete store flip: I brought a small team of visual merchants with me for this multi-day project at Nittany Mall in State College, PA. This store lacked architectural breaks, so we defined lifestyles through fixture blocking & mannequin pods to create a more cohesive customer experience. One of my favorite results of the project was this casual/denim room with monster table & runway.

VIEW MORE: for the full photo deck of this project (including before & after pictures!), click here.

Craft Corner: Despite the architectural challenge of having too many puck walls & not enough cabinets, I created an elevated accessory shop with the use of a drill & some old fixture shelves.

White hot: I was told that I went too far with this double runway, but I thought it created a really compelling shopping experience.

It's all about the customer journey: depth of exciting visual moments guided her through the store.

Dual-Gender Entry: this doesn't seem like a big deal now, but it was highly-controversial when I created it for this single-entrance store.

Floor-to-Ceiling: file this under "you know it's Holiday when..."

Denim-Denim-Denim: I love a denim wall!

Flashback: hilariously enough, the exact same wall as the women's denim picture above... just a few years between the two pictures.

Classic: Men's holiday 1MX impact wall flowing warm to cool; uppers removed from best-selling cool category to allow additional inventory during peak holiday season. This picture holds a special place in my heart, as it was my first floorset as a visual manager (I won't tell you the year here).