Handbook of Sports and Media

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This distinctive Handbook covers the breadth of sports and media scholarship, one of the up-and-coming topics bridging media entertainment, sports management, and popular culture. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers into one quintessential volume, defining the full scope of the subject area. Editors Arthur Raney and Jennings Bryant have recruited contributors from around the world to identify and synthesize the research representing numerous facets of the sports-media relationship. As a unique collection on a very timely topic, the volume offers chapters examining the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media. Unique in its orientation and breadth, the Handbook of Sports and Media is destined to play a major role in the future development of this fast-growing area of study. It is a must-have work for scholars, researchers, and graduate students working in media entertainment, media psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies.A handful of Starwavea#39;s employees operated the ESPN site first from Belleville,
Washington, and then from Seattle. ... company, Starwave, to Infoseek in
Sunnyvale, California. ... For example, when they were preparing to break the
story of association between Ohio State football player Maurice Clarett and a
known gambler, they chose to release the story first on the ... The magazinea#39;s two
-week production schedule made it impractical for releasing the Clarett story first
in the magazine.

Title

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Handbook of Sports and Media

Author

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Arthur A. Raney, Jennings Bryant

Publisher

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Routledge - 2009-03-04

ISBN-13

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