#3 Especially younger shoppers.

Therefore, you routinely engage Millennials after a purchase, knowing this is critical to keeping them as customers.

#4 You minimize obstacles to completion.

You understand that achieving a 100% survey completion rate is not necessarily a valid goal in and of itself.

A more valid goal is to collect feedback from a representative sample of customers, making sure that everyone who wants to respond has an equal opportunity to do so, that there is nothing preventing them from sharing their insights.

#10 You show customers their feedback matters.

A major customer frustration is when a company asks for feedback but remains unresponsive to their expressed needs and wants.

#11 And don’t forget to say thank you.

You show your appreciation.

They are, after all, helping you become better at what you do.

#12 You invest in a good CRM platform.

Customer relationship management software makes it easier to track all customer interactions, encourage feedback, and keep all of that information in one place, increasing your ability to provide each customer with a more relevant, personal experience.