The importance of having professional web design for your business website

Many businesses try to avoid spending too much money on maintaining their website, but this can be a bad idea. Your website is your online store; if it looks bad, customers will leave and go to a more professional website. After all, no-one wants to buy a product from a website that doesn’t look trustworthy!

This is why it is important to have a professional website that is user-friendly. When potential customers visit your website, you want them to be impressed by what they see so that your website becomes a lasting memory in their mind.

Here are some statistics that illustrate the importance of a professional site.

94 per cent of the people visiting your website make their first impressions based on the design. If the website looks good, this is beneficial as people will quickly trust your brand. If the web design is poor, it will push most users away.

75 per cent of the people visiting your website will judge your business’s credibility based on web design. That is three out of four people who will refuse to engage with your brand if they think that your website has a poor web design.

38 per cent of people visiting your website will leave if they think that the onscreen layout is unattractive. For this reason, it is important to have an appealing website that is beautifully designed rather than cheaply designed.

If you are looking for a Peterborough web design company, check out www.routetoweb.co.uk to find high-quality, professional web designers.

39 per cent of people visiting your website will leave if the images are not loading.
According to Apica, longer loading speeds will make your users feel like they have no control over the website, so they will quickly leave. This is why it is important to make sure that your website is fast and functional in addition to being beautifully designed.

Remember that pleasing the users is the ultimate goal as you need them to engage with your business if you want your business to stay open. Unhappy users mean fewer customers, which means lower profits and the potential to close down.