In total, you’ll spend significantly less on untargeted marketing communications that don’t work, and increase average customer value over time (which requires much less investment than customer acquisition).

With results like these, personalisation should be a founding pillar of your marketing strategy. Take the time to crunch the numbers and get to know your customers better to improve your chances of long-term commercial success.

Discover how Periscope® can give you the insight you need to reach out to customers with expertly personalised marketing communications