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Sony stands by 10m PS3 full-year sales forecast

‘We shall not, we shall not be moved’

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Despite experiencing a dip in sales, Sony is adamant that it’ll achieve its goal of selling 10m PlayStation 3s by the end of its current financial year.

Sony’s CFO, Nobuyuki Oneda, said in an earnings call late last week that “on a full-year basis, we believe we are on track to sell the 10m units that I said at the beginning of the year”. The firm’s financial year ends on 31 March.

Oneda’s comment came as he announced Q3 FY2009 - the three months to 31 December 2008 - PS3 sales of 4.46m units, a nine per cent drop from the 4.9m consoles it sold during the year-ago quarter.

The executive admitted that, compared to other platforms, PS3 sales are behind. However, he again stressed that it’s “not the case that we are not meeting the target”.

He claimed that steady reductions in the cost of PS3 hardware have helped Sony to remain profitable.

Conversely, PS3 software sales are looking good. Sales grew by 52 per cent to 40.8m unit in Q3, compared to the same period in Sony's 2008 fiscal year. ®