Search Engine Optimization is a challenge for any sized business, but particularly for smaller companies. Obviously, a giant such as Coca-Cola can afford to spend countless hours and a nearly unlimited budget making sure they rank for any keyword they desire.

Marketing your business means doing many things, whether it’s creating a website, writing content, networking, advertising, or building your brand. But there is one thing many small business owners overlook, and it’s probably the most critical step: updating your Google business profile.