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The link between universities and the industry has been of concern both locally as well as globally for a long time, for the obvious reason that it is perceived to enhance organizational performance. The gap between universities and the industry has been widening in developing countries leading to lost opportunities for joint research, product development and job creation. Marketing and entrepreneurship could play a pivotal role in reversing the weakened linkages by building mutual relationship and strengthening bonds between universities and industry. This study sought to examine the role of marketing and entrepreneurship as important tools for enhancing the university industry linkages. The study sought to determine the aspects of marketing and entrepreneurship that have the highest influence on enhancing the university industry linkages. It considered the nexus of entrepreneurship and marketing exemplified by the attributes of innovativeness, creativity, risk taking; proactive orientation and value creation as crucial for creating, nurturing and developing sustained linkages between universities and industry. The study targeted 150 small and medium sized enterprises in Nairobi City County, out of which 143 responded, giving a response rate of 95 %. Data was collected using structured questionnaire administered to managers of small and medium sized enterprises engaged in manufacturing, retail, banking and hospitals. Survey data collected from small and medium enterprises will be analyzed through descriptive statistics including mean scores and standard deviation. We will test our hypothesis through regression analysis. The study found that marketing practices especially those focused on the product, promotion and distribution were key in enhancing University industry linkage. With regards to entrepreneurial orientation, risk taking, and creativity indicators were found to be more important than innovation in enhancing university-industry linkages.

This study sought to determine the relationship between entrepreneurial education and youth employability and economic development in Kenya. A descriptive cross sectional design was used to collect data, with the main data collection instrument being a semi structured questionnaire. The population of the study comprised the micro, small and medium scale enterprises in Nairobi, Kenya. Out of the 100 questionnaires issued, 93 were completed and returned giving a response rate of 93%. Descriptive analysis (means and standard deviations ) and inferential analysis was used to analyze the data. Regression and correlation analysis was done to test the hypotheses. It was found that several indicators of entrepreneurial education had a significantly positive influence on youth employability. For example, entrepreneurial education enhances opportunity recognition as an indicator of entrepreneurial education was statistically significantly correlated with the statement that entrepreneurship endeavor is an employment alternative as an indicator of youth employability (r = 331**, P = 0.01). Similarly, the statement that entrepreneurial education sharpens competitiveness had a significantly positive influence on the statement that entrepreneurship endevour is an employment alternative (r =.313** P = 0.01). The overall model for entrepreneurial education and youth employability had an R Square value of 0.151, and an F value of 3.086, (p = 0.013 < 0.05), indicating that the influence is significant at the 0.05 level. The study found that most indicators of youth employability had a significantly positive correlation with indicators of economic development. It was found that there was a significant positive correlation between entrepreneurial education enhances new product and service development and entrepreneurial education reduces youth unemployment (r =0.304**, P = 0.01), while entrepreneurial education enhances new product and service development also has a positive correlation with entrepreneurial education reduces youth unemployment (.304** , P = 0.01). The overall model for youth employability and economic development had an R square value of .087 and F value of 2.103, p =0.87 > 0.05, indication that although youth employability is responsible for 8.7% of economic development, the effect is not statistically significant. The implication for this is that entrepreneurial education should be encouraged as a way of enhancing entrepreneurial thinking among the youth, so that they can use this to venture into self employment. However, this study did not find a significant direct link between youth employability and economic development, and this can only be implied. We suggest increased government support for entrepreneurship training and for closer industry university collaboration and partnerships in order to accelerate economic development.