UK Based SEO Expert Servicing Global Business

UK Based SEO Expert Servicing Global Business

Google Search Data

How many searches are performed on Google.com each month?

Between 40–60 billion searches happen on Google.com in the US each month. In May of 2016, Google claimed they processed at least 2 trillion searches per year worldwide – which means the US accounts for as much as 36% of global searches.

How long is the average Google search session?

Less than 1 minute.

What percent of users perform one or more searches on a given day?

15% completed one or more searches in a day. 45% did one or more search query in a week, and 68% performed one or more queries in a month.

What percent of Google searches result in a click?

66% of distinct search queries resulted in one or more clicks on Google’s results. That means 34% of searches get no clicks at all.

What percent of clicks on Google search results go to AdWords/paid listings?

Of distinct search queries in Google, only 3.4% resulted in a click on an AdWords ad.

What percent of clicks on Google search results go to Maps/local listings?

Google.com searches that result in a click on Google Maps – 0.9% of Google search clicks from being placed in around 15% of all searches.

What percent of clicks on Google search results go to links in the Knowledge Graph?

Knowledge panels show up in around 38% of searches. But they earn only around 0.5% of clicks.

What percent of clicks on Google search results go to image blocks?

Images get 3% of all Google search clicks & are shown (as an overlay) in 11% of all web searches.

What percent of clicks on Google search results go to Twitter block results?

0.23% of all clicks – being shown in 3% of all searches.

What percent of clicks on Google search results go to YouTube?

99% of videos in Google come from YouTube. Video results are present in 6.3% of all search results. 1.8% of all search clicks go to Youtube.

What percent of clicks on Google search results go to Google Shopping results?

Present in 9% of all queries & clicked on 0.55% of the time.

What percent of Google searches result in a click on a Google property?

All Google properties take 11.8% of all clicks from distinct searches.

What’s the distribution of search demand across keywords?

The top Million queries accounts for about 25% of all searches with the top 10 Million queries accounting for about 45% and the top Billion queries accounting for close to 90%. Almost 25% of all search volume happens outside the top 100 million keywords!

How many words does the average desktop vs. mobile searcher use in their queries?

A typical searcher uses about 3 words in their search query. Desktop users have a slightly higher query length due to having a slightly higher share of queries of 6 words or more than mobile (16% for desktop vs. 14% for mobile).

What percent of queries are phrased as questions?

~8% of search queries are phrased as questions.

What is the difference in paid vs. organic CTR on mobile compared to desktop?

For mobile devices 40.9% of Google searches result in an organic click, 2% in a paid click, and 57.1% in no click at all. For desktop devices, 62.2% of Google searches result in an organic click, 2.8% in a paid click, and 35% in no click.

What percent of queries on Google result in the searcher changing their search terms without clicking any results?

18% of searches lead to a change in the search query.

What percent of Google queries lead to more than one click on the results?

21% of searches that lead to more than one click on Google’s results.

What percent of Google queries result in pogo-sticking (i.e. the searcher clicks a result, then bounces back to the search results page and chooses a different result)?

8% of searches that followed the pattern of search > click > back to search > click a different result.

What percent of clicks on non-Google properties in the search results go to a domain in the top 100?

12.6% of all Google clicks go to the top 100 search-traffic-receiving domains.