Startups Weekly: A new era for consumer tech

TechCrunch is out hunting for bright spots in the startup world as we all come to grips with the pandemic — particularly where checks are actually being written despite everything.

D2C is back to the future

First up this week, we surveyed top direct-to-consumer investors, and they seemed pretty optimistic despite the struggles of some sector leaders. Here’s Lightspeed Venture Partners Nicole Quinn, for example, on investor activity versus current opportunity:

I would argue it is too weak as investors look at the unit economics of some of the recent IPOs and think that is true for all of D2C. In reality, there are sectors such as beauty where many companies have product margins >90% or true brands such as Rothy’s where there is such a strong word-of-mouth effect and this gives them an unfair advantage with far better unit economics than the average.

Proptech will be going (more) remote

Arman also ran a popular investor survey on real estate and proptech a few months back, so a virus update edition was warranted given the existential questions facing the future of physical space. Here’s one clarifying explanation from Andrew Ackerman of Dreamit Ventures:

VC investors have a saying, “Don’t make me think,” and right now, we are thinking hard about what COVID-19 means for our portfolio, so don’t be surprised if we are a little slower than normal to write checks. That said, we are acutely aware of the fact that some of our best returns came from investments made during difficult times. Fortunately, we think quickly.

A new era for consumer tech

It’s no surprise that SaaS companies are seeing new growth from millions staying at home. But what else is going on besides work? Josh Constine pulls together the rebirth of Houseparty, the integration of Zoom into popular social networks and other trends today to elegantly explain the big picture: social tools actually being used like everyone had hoped(!).

What is social media when there’s nothing to brag about? Many of us are discovering it’s a lot more fun. We had turned social media into a sport but spent the whole time staring at the scoreboard rather than embracing the joy of play. But thankfully, there are no Like counts on Zoom . Nothing permanent remains. That’s freed us from the external validation that too often rules our decision-making. It’s stopped being about how this looks and started being about how this feels. Does it put me at peace, make me laugh, or abate the loneliness? Then do it. There’s no more FOMO because there’s nothing to miss by staying home to read, take a bath, or play board games. You do you.

More than two billion people play video games in the context of a year. There’s incredible market penetration in that sense. But, at least for the data I’ve seen for the U.S., the percent of the population who play games on a given day is still much lower than the percent of the population who use social media on a given day.

The more that games become virtual worlds for socializing and hanging out beyond just the mission of the gameplay, the more who will turn to virtual worlds as a social and entertainment outlet when they have five minutes free to do something on their phone. Social media fills these small moments in life. MMO games right now don’t because they are so oriented around the gameplay, which takes time and uninterrupted focus. Virtual worlds in the vein of those on Roblox where you just hang out and explore with friends compete for that time with Instagram more directly.

Some SEM prices are going down due to the pandemic

Danny Crichton put on his data scientist hat for Extra Crunch and analyzed more than 100 unicorns across tech sectors and looked how how the pricing of their keywords has changed due to the pandemic/recession.

The results aren’t surprising — there has been a collapse in prices for almost all ads (with some very interesting exceptions we will get to in a bit). But the variations across startups in their online ad performance says a lot about industries like food delivery and enterprise software, and also the long-term revenue performance of Google, Facebook and other digital advertising networks.

Big tech should do more to help startups now

Besides offering wily developer platforms, I mean. Josh argued on TechCrunch that hosting costs and associated expenses should be spared or delayed by the dominant companies to be nice, and to avoid crushing their own ecosystems.

Google, Amazon and Microsoft are the landlords. Amidst the coronavirus economic crisis, startups need a break from paying rent. They’re in a cash crunch. Revenue has stopped flowing in, capital markets like venture debt are hesitant and startups and small-to-medium sized businesses are at risk of either having to lay off huge numbers of employees and/or shut down. Meanwhile, the tech giants are cash rich. Their success this decade means they’re able to weather the storm for a few months. Their customers cannot.

On the other hand, now is also a good time for mid-sized startups to try to take market share from incumbents who don’t act friendly enough to the rest of the startup world…..

Odds and ends

Eliot Peper, author of a variety of popular sci-fi and tech fiction stories (and occasional TechCrunch contributor), has a new book out called “Uncommon Stock: Version 1.0” about a small startup that accidentally crosses paths with a drug cartel. Current subscribers to this newsletter will find that the link above takes them to a free download (that ends Sunday).

I had been planning to moderate a panel at SXSW on the topic of remote work, but other events flipped that on its head. The panel, featuring Katrina Wong, VP of Marketing at Hired, Darren Murph, Head of Remote at Gitlab, and Nate McGuire, Founder of Buildstack, happened on Zoom. And now the video is available here — check out to get key tips on going remote-first from these experts.

#EquityPod

From Alex:

The three of us were back today — Natasha, Danny and Alex — to dig our way through a host of startup-focused topics. Sure, the world is stuffed full of COVID-19 news — and, to be clear, the topic did come up some — but Equity decided to circle back to its roots and talks startups and accelerators and how many pieces of luggage does an urban-living person really need?

The answer, as far as we can work it out, is either one piece or seven. Regardless, here’s what we got through this week:

Plastiq raised $75 million to help people and businesses use their credit card anywhere they want. And no, it wasn’t closed after the pandemic hit.

We also talked through Fast’s latest $20 million round led by Stripe. Stripe, as everyone recalls, was most recently a topic on the show thanks to a venture whoopsie in the form of a check from Sequoia to Finix.1 But all that’s behind us. Fast is building a new login and checkout service for the internet that is supposed to be both speedy and independent.

All the Stripe talk reminded us of one of the startups that launched so it could beat it out: Brex. The startup, which has amassed over $300 million in known venture capital to date, recently acquired three companies.

We chatted through the highlights of our D2C venture survey, focused on rising CAC costs in select channels, the importance of solid gross margins and why Casper wasn’t really a bellwether for its industry.