Trust French people to associate love with (almost) anything fun and sensual! The luxury wine and food store Fauchon launched a fun concept, the “Wine Dating”. Based on the idea of an “after work” meeting, the “wine daters” meet in the restaurant at the top of the Montparnasse Tower. They’re offered a tasting of 6 wines and a choice of cheese while walking around looking for their soul mate.

Great way to promote wine among young people? Yes, it is. Especially when you know that wine consumption is going down drastically in France. The French wine industry needs to come up with new and trendy ideas such as this one to attract younger people and give them the message that wine is easy and fun. Congratulations to Fauchon for such an innovative strategy!