The Ferrari brand is a global iconic brand that both excites and inspires. Instantly recognisable and synonymous with luxury, quality and exclusivity, the Ferrari brand appeals across the spectrum from the F1 fan to those who simply appreciate beautiful things. Since 2010, Branded has designed and developed Ferrari fanwear collections covering apparel, headwear and accessories which has been distributed to channels through a global retail distribution network, team sponsors, Motorsport events and GP trackside.

Räikkönen Cap

For many, Ferrari and Formula One racing have become inseparable. The only team to have competed in every season in F1 history, the ‘Prancing Horse’ has grown from the humble dream of founder Enzo Ferrari to become one of the most iconic and recognised brands in the world.

Success came quickly through the likes of Alberto Ascari and John Surtees and continued – in amongst leaner times – with Niki Lauda in the 1970’s. In 2000’s, Michael Schumacher with Scuderia Ferrari claimed an unprecedented five consecutive championship doubles, securing their status as the most successful and decorated team in F1 history.

A 3 stage process to bring your ideas to life.

Concept Phase

Our talented designers will work closely with you and consider everything that’s relevant to the project – from the bigger questions such as design themes to the finer details such as neck labels. We’ll gather all the information we need to design a consistent collection that’s perfectly suited to your target market.

Sketch Phase

We’ll create designs based on the information gleaned during the concept phase and our in-depth knowledge of current trends and the fashion market. You’ll have a range of ideas to choose from so you can decide the direction your collection will take.

Product Development

Once the direction’s decided, we’ll get to work on the details such as proportions, colours and materials. Every piece will connect back to your collection’s overarching themes, so the various pieces will work well together.

DEVELOP

From prototyping, to sourcing and manufacturing, our vertical integration enables us to stay ahead of the competition.

Develop

From prototyping, to sourcing and manufacturing, our vertical integration enables us to stay ahead of the competition.

Distribute

From prototyping, to sourcing and manufacturing, our vertical integration enables us to stay ahead of the competition.

Distribute

With our network of distribution partners we serve the world's key markets.