The Webinar's called "The Pulmonologist Speaks," and that pretty much says it all. I talked to about a dozen respiratory providers, who gave me a bunch of questions they wanted pulmonologists to answer. Once we finalized the list of questions, I handed it over to Emerge Sales, which specializes in gathering market intelligence. Emerge acquired contact information for hundreds of pulmonologists all over the country and began calling them (or the appropriate office staff).