09 Apr 2014 | Added Value

01 Jan 2009 | Added Value

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]

01 Jan 2009 | Added Value

01 Jan 2009 | Added Value

For the 4th consecutive year, Panos Dimitropoulos, our Director of Cultural Strategy in Asia, has contributed to WPP & Kantar Millward Brown’s Top 100 Most Valuable Chinese Brands BrandZ report. This year, he analysed the Chinese market from a cultural point of view. Read his article below: Young Chinese grew up under unique socio-cultural conditions. […]