privacy policy

our commitment to privacy

blush lingerie inc. (“blush”, “we” or “us”) is committed to preserving and safeguarding the rights of its customers, including their right to privacy and their rights relating to their personal information. because of this, we have prepared this privacy policy (this “policy”), so as to inform our website users and customers (“you”, or collectively “customers”) of the way in which we collect, use, disclose and otherwise manage personal information which we may be given access to, including through our website accessed or located at www.blushlingerie.ca and/or www.blushlingerie.com (collectively “our website”).

blush does not collect, use or disclose the personal information of its customers, other than in compliance with this policy. by using our website and/or purchasing merchandise through our website, you agree to the content of our policy. that said, if, from time to time we elect to change or to amend our policy, we will let our customers know about such changes by posting an updated policy on our website. following the posting of such changes, the continued use of our website by any customer will constitute his or her acceptance of these changes, and his or her agreement to be bound by such changes. as such, customers are responsible to regularly review the content of this policy, as available on our website, including so as to be made aware of any changes to our policy since it was last viewed, as the case may be.

personal information that we collect

blush may collect personal information from you upon your creating an account, or upon you providing us your personal information, including upon logging in as a registered user of our website, searching for a particular item of merchandise, placing an order for merchandise through our website, providing information in your account, communicating with us (whether by phone, email, or otherwise) or if you elect to submit an entry to participate in one of the promotions, surveys or contests that we may sponsor or organize, from time to time. in such circumstances, customers might provide us with personal information that may include names, addresses (postal and/or email), phone numbers, credit card information, names and contact information (including addresses and telephone numbers) of individuals to whom merchandise is being shipped, product interest information, financial information, and, if and when customers elect to share them with us, their opinions and individual preferences. please note, also, that we do not retain credit card information beyond what is immediately necessary to process each transaction submitted through our website.

our website is meant for use by adults. we do not knowingly collect any personal information from children under the age of 13. we ask that those under age 13 not use our website nor provide us with any personal information.

purposes for which we collect your personal information

blush may use personal information collected concerning customers to: (a) process your order(s) of merchandise ordered through our website, as the case may be, and to answer questions about the status of your eventual order(s); (b) deliver merchandise ordered through our website; (c) maintain contact with you and provide you with news, promotions and/or ongoing personalized services; (d) communicate with you (via mail, email or otherwise) and provide you, upon your election to receive such materials, with promotional materials and/or additional information regarding our merchandise, our services, our surveys, our contests, our promotions and our special offers; (e) assist us in learning more about your shopping experience and your shopping preferences; and (f) conduct marketing and performance research, so as to assist us in measuring or benchmarking our customer service, and generally to help us improve our shopping experiences and product offerings.

third parties

blush does not sell, share nor rent your personal information, except as permitted by law or as otherwise described herein. however, in the event of a sale of all or substantially all of our business or another similar transaction, we may transfer or disclose your personal information to a purchaser or prospective purchaser, who may collect, use and disclose such information for the purposes of evaluating the proposed transaction or operating and managing the affairs of the acquired business, or for other purposes identified in this policy.

in the normal course of our business, we may also transfer personal information to third-party providers of technical services, for processing pursuant to agreements that we enter into with them. as the case may be, such agreement impose security safeguards appropriate to the sensitivity of the information and prohibit such providers from using or disclosing personal information received from us other than for the purpose of processing such data.

we ask our customers to be aware of the fact that the collection, use, and disclosure of personal information contemplated in this policy, because of the way we do business, may involve a transfer of the information to jurisdictions located outside the country of residence of our customers. as the case may be, such jurisdictions may not have laws and rules equivalent to those applicable in canada regarding personal information. by way of example, this may happen if one of our service providers is located in a country outside canada or your home country. in these cases, we will take steps to ensure that your privacy rights continue to be protected. notwithstanding the foregoing, we may also disclose your personal information as may be required by law, including in case of a requirement or requests further to a legal process and/or law enforcement efforts, and/or as may be required from time to time so as to protect our rights, our interests or our property.

as mentioned in our website terms of use, we may link to certain websites that are owned and/or operated by third parties and which we do not control. as the case may be, it is possible that these third parties may collect or use personal information about you if you elect to provide it to them. whatever the case may be, customer should understand that this policy does not (and cannot) regulate the behavior and practices of such third parties. consequently, blush disclaims any responsibility (and will not be responsible in any way, shape or form) for the actions and practices of any owner or operator of a third-party website to which our website may link. we of course encourage to check and read the privacy policy of any third-party website which you may elect to access from time to time.

promotional communications

blush wants to communicate with you only to the extent that you want to hear from us. as such, you may always choose not to receive news, promotional materials, promotional and/or personalized services or marketing information from us and, if so, we will respect your wishes. if you prefer not to receive promotional information from us, or if you do not want us to use your information to enhance your shopping experience, please let us know by contacting us at the contact info listed below in this policy. if you do so, please be sure to include your full name and the email address which you used when you registered with or used upon making a purchase through our website. please bear in mind, also, that it may take up to fifteen (15) days to process such requests, during which period you may continue to receive communications from blush. you may also unsubscribe from blush newsletter services by using the unsubscribe link situated at the bottom of any promotional message you receive from blush.

cookies

blush may track some of the preferences and activities relating to your use of our website, including for your convenience upon subsequent visits. to that end, we may use cookies that store information such as the number of your visits to our website or its pages and information as to your account if you elected to create one. you may configure your computer's browser to disable or refuse cookies, in which case you may be provided with a more limited experience upon visiting our website, including having to contend with more limited functionalities.

inquiries or complaints

blush wishes to ensure that the personal information it collects is as accurate, complete, and up-to-date as is necessary for the purposes for which it is to be used. as such, you are entitled to request access to and correction of your personal information that we may have collected. in order to make such a request, or if you have any questions, or to make any complaint in relation to our privacy practices, please contact us either by telephone (1-800-682-5874 or 514-389-5179), or by writing to:

if you have consented to the collection, use and/or disclosure of personal information, please note that you can also withdraw your consent at any time by communicating with our privacy officer, as provided above.

data retention

blush will keep your personal information only as long as is reasonably necessary for the purposes described in this policy or such longer period as may be required by applicable law.

security of personal information

blush will maintain the confidentiality of all personal information collected through our website and will only disclose such information to employees and authorized service providers who require such information for the purposes described in this policy. we maintain administrative, technical and physical safeguards to protect against unauthorized access, use, modification and disclosure of personal information under our control. furthermore, each and every blush employee, mandatory or agent are required to apply and abide by this policy.

secure shopping

when you place orders on our website, all of your order information, including your credit card number and delivery address, is transmitted through the internet using secure sockets layer (ssl) technology. ssl technology causes your browser to encrypt your order information before transmitting it to our secure server. ssl technology, an industry standard, is designed to prevent someone other than operators of our website from capturing and viewing your personal information.

last updated: apr-14-2014

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