This post could be the very first anti-BookPals Business Sanity Podcast promotion that has ever occurred!!! I better explain – Sean Kaye of CasualMarketer.com and I jumped back on to BookPals Business Sanity recently to talk about whether or not SEO (Search Engine Optimization) is as effective in 2018 as it was when we first...

If you’re a B2B – or Business to Business – business owner, how effective are your social media marketing efforts? Are you one of those B2B business owners who is spending hours on Facebook and Twitter for what seems to be absolutely no return on your time investment? Well, what about LinkedIn? If you’re saying...

We’re all on social media, but lets be truthful – how effective are we at managing our social media posts to ensure that we get the best “bang for our buck” when it comes to promoting and marketing our business? Well, Gordon Kay is holding some Effective Social Media Management workshops at the Adelaide Hills...