Why Salesforce.com Isn't Just For CRM Anymore

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Bluewolf is one of the leading solutions and service providers that works with Salesforce's applications. This week, on the eve of Salesforce.com's massive Dreamforce conference in San Francisco, the company released the results of its second annual survey of more than 450 customers about their use of -- and plans for -- the Salesforce software.

Eric Berridge, Bluewolf co-founder and CEO, spoke with CRN about the survey findings, the evolving use of Salesforce's software, and the opportunities for solution providers in the Salesforce market.

Of the more than 450 survey participants, 25 percent worked in IT, 18 percent were in sales, 16 percent were from operations, 15 percent were in marketing, and 11 percent were from services. Fully 86 percent of the surveyed companies were using either the enterprise or unlimited editions of Salesforce cloud software. And nearly half, 46 percent, were small businesses with 500 or fewer employees.