BB STORIES

To be b​old ​doesn’t hold a universal meaning nor does it look the same through every person’s eyes. To be b​old r​equires different forms of confidence, sacrifice, opportunity, loss, inspiration and support. To be b​old i​sn’t universal but we can universally be b​old. Here we highlight the stories of all of the b​old beauties s​urrounding us. We’ve sat down with some inspiring, up and coming beauties to get the inside scoop on what drives them to live an #unapologeticallybold lifestyle (we might have talked a little ‘lipstick’ too!). Get in touch with us to be featured xo

MEET

SHEILA MCELREA

Ambassador Story

Sheila McElrea is a stylist, blogger and the executive director of Fashion Helps and although she tried to avoid working in fashion, she just couldn’t kick it. Personally, I’m glad…

Be #unapologeticallybold today. Do what excites you and don’t settle. Rock the lip colour you’ve been eyeing and join us in empowering those around you to join this unapologetic lifestyle. #lipsbydanilea