Fernanda Rocha

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These are the most meaningful trends I've noticed as I continue using content marketing and travel around the country speaking to and connecting with other experts.<p>The first part of my series on content marketing trends covered some of the biggest trends that I've noticed shaping the industry and …

Textio CEO Kieran Snyder took a quantitative approach to how language worked in her linguistics studies. And when she and her co-founder Jensen Harris were leaving Microsoft to start a new company, it was only natural that it would be centered around language in some way.<p>That’s how Textio, a …

That's why rental-car company Hertz just made a $50 million strategic investment in Luxe, a San Francisco-based startup that makes it its job to handle the parking for you.<p>Luxe works as a valet on-demand. In a way similar to Uber, you tap on an app when you need your car parked, and it tracks you …

Pinterest said today that it would be acquiring the team behind Instapaper, which will continue operating as a separate app. The Instapaper team will both work on the core Pinterest experience and updating Instapaper.<p>Pinterest’s logic here is that one of the company’s core tenets is bookmarking — …

If you even remotely follow tech news, it is very likely that you have read outlandish claims like “chatbots are the new apps.” But the fact is, there are way too many misconceptions around conversational products.<p>Facebook Messenger already has over 11,000 bots. Let’s add Kik, Telegram, Line, and …

Bruno Guez has spent decades in the music business — he hosted a show on public radio, founded Quango Music Group and even worked as the creative director of music at Cirque de Soleil. Over that time, he said he’s watched as changes in the music industry outpaced the tools available to artists and …

Zilingo may not be a name known to many prior to today, but the under-the-radar e-commerce company has closed an impressive $8 million Series A round to scale its fashion-focused operations in Southeast Asia.<p>The round was led by Sequoia India, Indonesia-based Venturra Capital and Susquehanna …

Michelle Obama's Naeem Khan gown, though dreamy and princess-like with a sweetheart neckline, is not your standard gold dress. It doesn't shimmer with sequins or come adorned with bows, but instead is netted and weaved with crinkled metallic details. Its dark underlay grounds the FLOTUS's ensemble, …

Get ready to do some deep dreaming of your own<p>Google wants to teach you deep learning — if you're ready that is. The tech giant has launched a free course explaining the machine learning technique that underpins so many of its services. (Google uses deep learning for everything from speech …

A new project on Kickstarter seeks to recycle for an old Android or iPhone.<p>Around 44 percent of Americans upgrade their phones roughly every two years. That's a lot of e-cycling waste, or a lot of phones sitting at the bottom of a drawer. But Olmose, a new home security platform, wants to take …

At the start of every year, it's important to be thinking about your next strategy to raise the capital needed to reach your startup's growth goals.<p><b>Editor's note:</b> <i>"The First 90 Days" is a series about how to make 2016 a year of breakout growth for your business. Let us know how you're making the</i> …

Inbound marketing is widely viewed as an effective means of brand promotion. However, it’s often viewed as a “nice to have” as opposed to a necessity. In 2016, that’s no longer going to be the case. Inbound marketing is now downright essential.<p>In this article, we’ll define inbound marketing and …

<b>1. An Oracle lawyer says that Google's Android operating system generated revenue of $31 billion, with $22 billion in profit.</b> The analysis came after Oracle was allowed to examine private documents from Google for a court case.<p><b>2. Two analysts from Raymond James have warned that the iPhone 7 may not</b> …

Ragy Thomas has a saying about attendance at Sprinklr’s weekly customer review meetings, held every Monday at noon across the startup’s 11 offices worldwide. Senior staff and board members know it by heart: “The only excuse is if you’re attending your own funeral.”<p>For a CEO with a Catholic …

Updating your brand strategy can accelerate growth and make 2016 a breakout year for your business. Here are a few ways technology can help you with remarketing your brand.<p><b>Editor's note:</b> <i>"The First 90 Days" is a series about how to make 2016 a year of breakout growth for your business. Let us know</i> …