Live for Pink ~ Official Rules & Regulations

NO PURCHASE NECESSARY TO ENTER OR NOMINATE. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING.

1. DATES OF ENTRYNominations begins at 12:00:01am Mountain Time (“MST”) on September 14, 2015 and ends at 11:59:59pm MST on October 16, 2015 (the “Contest Period”).

2. ELIGIBILITYContest is open only to legal residents of the United States or Canada, who are eighteen (18) years of age or older as of the date of entry (the “Entrant”). Void outside of the United States and Canada, and where prohibited, taxed or restricted by law. Officers, directors, managers, and employees of DownEast Outfitters (the “Sponsor”), and each of its respective parents, subsidiaries, affiliates and related companies and their respective advertising and promotion agencies, consultants and agents, as well as immediate family members and/or those living in the same household of each such person, and any others engaged in the development, production, execution or distribution of this Contest, are not eligible to participate. “Immediate family member” shall be deemed to mean husband, wife, children, mother, father, sister, sister in-law, brother or brother in-law. Contest may only be entered in or from the United States or Canada, and entries originating from any other jurisdiction are not eligible for entry. All federal, state and local laws and regulations apply.

3. HOW TO ENTER.ONLINE: Nominations must be made on www.downeastbasics.com/liveforpink (the “Online Website”) during the Nomination Period and complete the Nomination entry form in its entirety. All Online entries must be received by 11:59:59pm MST on October 16, 2015.

BY MAIL: Nominations must be mailed to arrive no later than October 16, 2015 and must include: Nominee information: full name, street address, email address and a 500 or less word entry on eligibility to become honoree. Please also include contact information of person nominating, if different than nominee. Entries can be sent to Live For Pink Entries, 375 Hope Ave., Salt Lake City, UT 84115.

Limit one nomination per person. In case of dispute as to the identity of any Entrant, entry will be declared made by the registered name and address on such entry. Any potential prize winner may be requested to provide Sponsor with proof that such person is the prize winner.Neither Sponsor nor any Contest Entity is responsible for any entry that is lost, late, illegible, stolen, mutilated, incomplete, invalid, unintelligible, postage-due, misdirected or undeliverable, whether due to system errors, omissions, interruption, deletions, defects, delay in operations or transmissions, theft or destruction or failures, faulty transmissions or other telecommunications malfunctions, human error, entries not received resulting from any hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete or garbled computer or telephone transmissions, typographical or system errors and failures, faulty transmissions, technical malfunctions, or otherwise. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor or Contest Entity.

4. HONOREE SELECTIONOn or about October 20, 2015, 8 honorees total, 4 from Utah and 3 from each remaining U.S. time zone and 1 in Canada will be announced via DownEast Basics Blog at www.downeastbasics.com/liveforpink. By entering the Contest, Entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of the Sponsor and Contest Entities, which will be final and binding in all matters relating to the Contest. Honorees will be chosen from a selected panel of judges based on eligibility and need of grant. All decisions are final.

5. PRIZESHonorees outside of Utah will receive a $500 cash award plus gift basket/box valued at up to $1,000. Honorees inside of Utah will receive a $500 cash award plus gift basket/box valued at up to $1,000 and a clothing makeover, consisting of one outfit and accessories valued at up to $150.

6. PRIZE RESTRICTIONSLimit of one (1) prize per person/household. All prizes are non-transferable or assigned and no substitutions or cash redemptions; except at Sponsor’s sole discretion or as otherwise provided herein. Sponsor will not replace any lost or stolen prizes. In the case of unavailability of any prize, Sponsor reserves the right to substitute a prize of equal or greater value. All DownEast gift card terms and conditions apply to the use of the prizes, and are incorporated herein by reference. Each prize winner is solely responsible for all applicable federal, state and local taxes, including taxes imposed on his/her income. No more than the stated number of prizes set forth in these Official Rules will be awarded. All prizes will be awarded. Potential prize winners consent to the use of his/her name, likeness, biographical information, and voice in advertising worldwide without additional compensation.

7. NOTIFICATIONS/CLAIMSPotential honorees will be notified by email on or near October 20, 2015 (the “Notification”). Honorees will be required to sign and return (except where prohibited) a notarized Affidavit of Eligibility/Publicity Release and a W-9 tax form (the “Paperwork”) within fourteen (14) days of the Notification. If any Honoree is considered a minor in his/her jurisdiction of residence (but must be over the age of 18), the Paperwork must be completed and signed by his/her parent or legal guardian and such Prize will be delivered to minor’s parent/legal guardian and awarded in the name of parent/legal guardian. After verification of the Affidavit, the Prize will be mailed or emailed as winner notifies. Potential Honorees must return the Paperwork within the date and time indicated in the Notification. If the potential Honoree fails to return the Paperwork within the date and time indicated in the Notification, or is found to be ineligible, or if he/she does not comply with the Official Rules, such potential Honoree and his/her entry will be disqualified and another potential Honoree will be selected from the remaining eligible entries received. If the Notification is returned as undeliverable, this will result in disqualification and an alternate Honoree will be selected from all remaining eligible entries.The value associated with the Prize is taxable as income and the Prize winner is solely responsible for any taxes, including, but not limited to all applicable federal, state and local taxes that become due with respect to the value of the Prize. The Sponsor must report the value of the Prize to the Internal Revenue Service in the year the Prize is received by the Prize winner and will be reported to the Honoree and the Internal Revenue Service in the form of a Form 1099.

Honorees will be shipped their Prize within 4 weeks from receipt of the signed Paperwork.

No compensation will be provided for any prizes that are not able to be awarded to a prize winner.

8. CONDITIONSAll federal, state and local taxes are the sole responsibility of the prize winners. By participating in this Contest, Entrants and prize winners agree to be bound by these Official Rules and the decisions of the Sponsor and Contest Entities, which are final in all respects and not subject to appeal. Sponsor reserves the right to disqualify permanently from this Contest any Entrant it believes has violated these Official Rules and verify eligibility of Entrants. Neither Sponsor nor anyone acting on its behalf will enter into any communications with any Entrant regarding this Contest, except as expressly set forth in these Official Rules. By participating in this Contest, Entrants, and prize winners release the Sponsor and each and all of the Contest Entities, from any and all liability, damages or causes of action (however named or described) with respect to or arising out of participation in the Contest, and/or the receipt or use/misuse of any prize awarded, including, without limitation, liability for personal injury, death or property damage. Failure to comply with these Official Rules may result in disqualification from the Contest. All Contest materials are subject to verification and are void if (a) not obtained in accordance with these Official Rules and through legitimate channels, (b) any part is counterfeited, altered, defective, damaged, illegible, reproduced, tampered with, mutilated or irregular in any way, (c) are obtained where prohibited, or (d) they contain printing, typographical, mechanical, or other errors. Entrants assume all risk of loss, damage, destruction, delay or misdirection of Contest materials submitted to Sponsor. In the event any portion of this Contest is compromised by activities beyond the control of the Sponsor which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play of the Contest or this Contest, Sponsor reserves the right at its sole discretion to modify, suspend or terminate the Contest. Winning a prize constitutes permission for Sponsor and its agencies to use prize winners' names, addresses (city & state), voices and/or likenesses for purposes of advertising, promotion and publicity, for this Contest only, without further compensation, unless prohibited by law. Sponsor may prohibit an Entrant from participating in the Contest or winning a prize if, in its sole discretion, it determines that said Entrant is attempting to undermine the legitimate operation of the Contest by cheating, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, threaten or harass any other Entrants, Sponsor, or Contest Entities. If for any reason this Contest is not able to be conducted as planned, including, but not limited to, by reason of infection by computer virus, bugs, tampering, unauthorized intervention, fraud or any other causes beyond the reasonable control of Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest, then Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Contest and randomly draw from those entries received up to the cancellation/suspension date to award prizes. CAUTION: ANY ATTEMPT BY A PERSON TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY’S FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION. SPONSOR’S FAILURE TO ENFORCE ANY TERM OF THESE OFFICIAL RULES SHALL NOT CONSTITUTE A WAIVER OF THESE PROVISIONS.

9. NO LIABILITYBy participating, Entrants and prize winners agree to release, discharge, indemnify and hold harmless the Sponsor, the Contest Entities, and each of their respective officers, directors, employees, representatives and agents (collectively, the “Released Parties”) from and against any claims made by any Entrant, prize winner, or any other third parties, related in any way to the operation of this Contest as well as any other claims, damages or liability due to any injuries, damages or losses to any person (including death) or property of any kind resulting in whole or in part, directly or indirectly, from receipt, acceptance, possession, misuse or use of a prize or participation in any promotion related activity or participation in this Contest.

10. USE OF DATASponsor will be collecting personal data about Entrants online, in accordance with its privacy policy. Please review the Sponsor’s privacy policy at https://www.downeastbasics.com/pages/policies. By participating in the Contest, Entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s privacy policy.