LIVE ON AIR:California Classical All Night with Classical KUSC

Symphony #79 in F HOB 79 by Joseph Haydn
Orpheus Chamber Orchestra

Giving / Sponsorship

Become a KUSC SPONSOR

Classical KUSC, Listener Supported Non-Profit Classical Public Radio, is at the center of Southern California’s thriving Arts Ecosystem. Learn more about who we are and what we do for our sponsors below.

KUSC is...?

Multi-platform

5 FM radio frequencies, website and mobile app – available on FM radios in cars, at home, at work, and on tablets, smart phones, wearables, desktops and laptops.

Our Relationships

KUSC is highly engaged with Listeners and the Arts community.

Our On-Air Announcers have a unique, emotional bond with the KUSC audience – their connection with the listeners has recruited 43,000+ donors who contribute over $7.5 million annually to content they get for FREE! Learn more about KUSC Announcers.

Shared-goal partnerships with the 800+ symphonies, theatre groups, opera companies, museums, vocal/choir groups, dance and ballet companies that make up the Southern California ecosystem. Learn more about our Arts and Culture Sponsors.

Why Sponsor KUSC?

Reach and Impact

With less than 3 minutes of sponsor messages an hour, sponsors connect with an ideal audience in an ideal messaging environment.

Multiple Touch Points Across Platforms

Your KUSC representative will work with you to creatively utilize KUSC’s broadcast, digital, on-demand, and experiential/event platforms – providing more access to and a deeper level of engagement with your target.

KUSC Sponsors Get ROI – RESULTS – the “Halo Effect”

78% of listeners have taken action as a result of a public media sponsorship.

66% of listeners hold a more positive opinion of a company that supports public radio.

65% of listeners prefer to purchase products and services from public radio supporters when price and quality of those products and services are equal.