GALLUP: Advertising On Facebook And Twitter Barely Even Workshttp://www.businessinsider.com/gallup-report-questions-social-media-ads-2014-6/comments
en-usWed, 31 Dec 1969 19:00:00 -0500Fri, 09 Dec 2016 23:31:24 -0500Aaron Taubehttp://www.businessinsider.com/c/53aa33da69beddff425eb9d1carbonboyTue, 24 Jun 2014 22:28:42 -0400http://www.businessinsider.com/c/53aa33da69beddff425eb9d1
Rather bitter from the guy making the big bucks? So your dirty little secret exposed is upsetting? Why?
Well, at least now we know that total assholes are in control. Of course that’s how it has always been.
Enjoy your $100K daily ad revenue asshole. Now go drive off a cliff in your new Lambo!http://www.businessinsider.com/c/53aa145c6bb3f7bb4b5eb9d2hnbTue, 24 Jun 2014 20:14:20 -0400http://www.businessinsider.com/c/53aa145c6bb3f7bb4b5eb9d2
The reason corporate bozos hire BS providers like Gallup to give them data,
is because they are downright talenless idiots and ignorant n00bs when it comes to advertizing on the web.
They don't understand either the leverage of knowing the exact technologies and methods that boost conversions, nor the difference in design for the web and its cultoure, coming from brick and mortar industries runned by poser hacks with MBAs and driven by boards of directors with absolutely zero knowledge of the space.
99% of the methods used to make billions online, where invented by talented programmers, super affiliates, webmasters, site owners, engineers and people thinking outside of the box. Not the corporate jackasses of NY, LA and London. I've been in the media industr for over 20 years, and online since 1987. PRE web. I have my own BBS with ads when half of silicon valley and ad agencies didn't even exist. Ttrust me, I know this sector inside out. I've popularised a whole bunch of internet marketing methods that affiliate have been using in the recent years and n00bs think as "advanced". Yeah right, if these corporate dinos only knew how many individuals make truckloads of money under the radar, they'd cry. They'd better get their asses at affiliate summit sometime, to see what tech innovation on advertising really does.http://www.businessinsider.com/c/53aa11ba69beddb8305eb9d2hnbTue, 24 Jun 2014 20:03:06 -0400http://www.businessinsider.com/c/53aa11ba69beddb8305eb9d2
STFU you non-contributing random douchebag troll
Internet content is not made by mother Teresas for lazy ass freebie seekers
We are collective idiots? Really? Tell that to the 1 TRILLION web ad industry.
BTW my $100K in daily ad revenues called and said you GTFO.
NOTHING of value is ever free. Get that into your thick skull before you grow a brain inside it.http://www.businessinsider.com/c/53a97ea2ecad04f308f86496BbeSTue, 24 Jun 2014 09:35:30 -0400http://www.businessinsider.com/c/53a97ea2ecad04f308f86496
If a company wants to know if Facebook ads work for them, they need to really understand why they want to/are using them. Are you trying to get more likes, more exposure or even sell a product. Furthermore, if you really want to track the ROI effectively you should:
1. Define what a conversion is for you.
2. Use ads to drive to your site.
3. Create a proper landing page that drives conversions.
4. Use a third party website analytics tool to track visitor engagement and conversions.
A Gallup Poll is an outdated non-scientific process. Tracking real metrics will give you the proof one way or another. Data about conversions can't lie. Either you have enough to make it worth it or you don't.http://www.businessinsider.com/c/53a8c0696bb3f70b593293c2Terry WhalenMon, 23 Jun 2014 20:03:53 -0400http://www.businessinsider.com/c/53a8c0696bb3f70b593293c2
As one commenter put it, "62% say social media has little or no effect on their purchasing. But in other news, 35% say it does have some or a great deal of influence! (3% had no opinion.)"
Also, the Gallup data is 18 months old - that is 10+ years in social media dog years(!) Prior to 18 months ago, the stars had not yet aligned for direct marketers advertising on Facebook:
i.Newsfeed ads in their infancy
ii.Conversion tracking just coming out of beta
iii.No custom audiences
iv.No lookalike audiences
v.V 1.0 reporting
vi.V 1.0 web ads interface
vii.V 1.0 Power Editor interface
We might find an analogy in paid search, which is wildly successful today, but even today there are likely to be a large percent of folks who would say they never click on paid search ads. This was much more true when Google was earlier in its growth, similar to where FB is, currently, in its growth.http://www.businessinsider.com/c/53a89e24ecad0422443293c2Steam: A World Without Facebook and Google Eavesdropping Mon, 23 Jun 2014 17:37:40 -0400http://www.businessinsider.com/c/53a89e24ecad0422443293c2
I quit playing games over a decade ago because the development companies strayed off-course with eavesdropping and insertion of advertising. Now Steam makes developers and gamers happy with low prices while protecting privacy. No Facebook or Google to insert in-game ads!
I dumped my 'smart' phone for basic phone and pay $3/month with no data breaches (or bedroom spying) possible.
I use a high-rez Garmin Live Traffic GPS ($199 Costco). MY wife's GPS stays off almost always
When cable lost its monopoly on DVR/time shifting, I invested in Over the Air TV/Antenna with a HTPC DVR.
I plan to subscribe to Netflix because they too do not eavesdrop and insert commercials.
I use a VPN (with Kill switch) for all Internet plus Firefox and Ghostery.
I've contact my every business to opt-out of targeting advertising.
I waged a battle against my health insurance company (and won) allowing Big Data fox Acxiom secretly into my health records.
Now Chase Bank is a huge worry (for every account holder) as they would sell our most personal financial data without hesitation.
This shows you the power of Wall St to rule over the FED and FDIC
<a href="https://info.evidon.com/pub_info/1115?v=1&nt=1&nw=true" target="_blank" rel="nofollow" >https://info.evidon.com/pub_info/1115?v=1&nt=1&nw=true</a>http://www.businessinsider.com/c/53a87920ecad049e379abc78OK GUYS -- ITS TIME FOR SHERYL THE BULLSHITER SANDBERG -----Mon, 23 Jun 2014 14:59:44 -0400http://www.businessinsider.com/c/53a87920ecad049e379abc78
SHERYL WILL NOT TROT OUT HER LATEST FACEBOOK-PAID-FOR SOCIAL MEDIA REPORT SHOWING THAT DOWN THE FUNNEL... THE INVISIBLE BRAIN WAVES FROM FACEBOOK ADS HAVE PENETRATED DEEP IN YOUR HEAD AND WHEN YOU WALK INTO A STORE (AND EVEN BEFORE) YOU SUBCONSCIOUSLY BUY ONLY THOSE PRODUCTS ADVERTISED ON FACEBOOK
SHERYL WILL SHOW THAT FOR EVERY $1 DOLLAR INVESTED ON FACEBOOK A CLIENT WILL GET $5 DOLLARS IN SALES.... OF COURSE SHE WILL NOT POINT OUT THAT THAT DOLLAR GIVEN TO FACEBOOK IS ALL THE PROFIT FOR THAT SALE AND THUS THE SELLER EARNS NOTHING WHILE FACEBOOK GETS A HIGH-MARGIN-DOLLAR
I LOVE THE ELECTRONIC ARTS STUDY SHERYL TOUTED YEARS AGO THAT TOTALLY IGNORED PROFITS IN ANSWERING THE QUESTION OF WHETHER ADVERTISING ON FACEBOOK WAS WORTH DOING
IT WAS NOT.
-----------------
I HATE TO SAY IT BUT THE ONLY WAY FACEBOOK OR ANY NET ADVERTISING WILL BE WORTHWHILE IS IF FACEBOOK FREEZES THE SCREEN AND MAKES THE KIDDIES WATCH ADS JUST LIKE IS DONE ON TELEVISION.
IF YOU CAN JUST SCROLL AWAY FROM THE AD IT DOESNT WORK
FACEBOOK MUST FORCEFULLY TAKE YOUR ATTENTION IN ORDER TO HELP THE AD BUYER
THIS IS NOT WHAT FACEBOOK WANTS TO DO
SORRY FACEBOOK YOU WILL HAVE TO ANNOY THE KIDS WITH ADS JUST LIKE TELEVISION IF YOU WANT ADS TO REALLY WORK
INTERRUPTION MEANS INTERRUPTION ADVERTISING
IT MEANS YOU CANT JUST SCROLL ON OR CLICK AWAY
FACEBOOK.... WHATS THE POINT OF YOUR NEW $2 MILLION DOLLAR VIDEO ADS IF THE KIDS CAN JUST IGNORE THEM ?????????http://www.businessinsider.com/c/53a86aa069beddef679abc8dcarbonboyMon, 23 Jun 2014 13:57:52 -0400http://www.businessinsider.com/c/53a86aa069beddef679abc8d
I would doubt this is limited social media. The internet’s dirty little secret – companies are spending millions of dollars on increasingly annoying and worthless ads that don’t work – except for those who gets paid for them.
I come here to BI simply for frivolous entertainment to help me endure the tedium of the day. The ads here are THE MOST annoying of any site that I have been to – two out-of-sync right sidebar videos that can’t be turned off unless you are willing to pay some third party site to get rid of them! The simple solution is to turn the speaker volume off before opening a browser. Of course if there is a featured video that does catch my attention it is near impossible to listen to it.
In my view, web advertisers are collective idiots. Facebook and Google clearly know that. The only thing more evident to them is that consumers are rarely willing to pay for ad-free content. Thus we tolerate all this crap.http://www.businessinsider.com/c/53a85786eab8eafe6344b3c1SchmidtMon, 23 Jun 2014 12:36:22 -0400http://www.businessinsider.com/c/53a85786eab8eafe6344b3c1
It indeed doesn't work. Google adverts don't work either. That's why everybody is trying to get into mobile advertising because this is the new story that has not been proven to be wrong yet. The old story, the desktop Facebook/Google/Whatever advertisement one, has died and will hopefully rest in peace.http://www.businessinsider.com/c/53a85557eab8eaf65444b3c3hammermanMon, 23 Jun 2014 12:27:03 -0400http://www.businessinsider.com/c/53a85557eab8eaf65444b3c3
Duhh for brands it sucks....the actual pages themselves along with interaction via some social media manager will yield a better ROI for business's small and large.
Facebook's bread and butter is giving enterprise access to HR departments to troll all your pics and posts anonymously; and the ad enterprise account to insert direct custom ads into peoples newsfeeds/
LinkedIn does this too...only it's much scarier when you can search all the jobs your friends or anyone has applied to; they have uploaded their resume you can troll it too. Our coampny has a enterprise LinkedIn account so our sales people can look at everyone's connections and resumes to Taylor a pitch.http://www.businessinsider.com/c/53a852a3eab8eada4944b3c75%?Mon, 23 Jun 2014 12:15:31 -0400http://www.businessinsider.com/c/53a852a3eab8eada4944b3c7
I am surprised it is that high, anything over 0% is a big win for Facebook. 10 years and it will be deadhttp://www.businessinsider.com/c/53a85009eab8ea774544b3c1FaceSlapMon, 23 Jun 2014 12:04:25 -0400http://www.businessinsider.com/c/53a85009eab8ea774544b3c1
Tried it and failed. I created one advert to use on FB and I doubt it generated a single click, let alone sale. Certainly nothing I could see.
The article is wrong however, in stating that advertising on FB does not work.
It does. For Facebookhttp://www.businessinsider.com/c/53a84e4469bedd767b9abc74Uh HuhMon, 23 Jun 2014 11:56:52 -0400http://www.businessinsider.com/c/53a84e4469bedd767b9abc74
So you're basically stating that a non-objective Gallup poll is less inferior to subjective metrics that comes from the platforms themselves? The same platforms that rely on those advertising dollars to justify their revenue and market cap? Sorry, but this social media bubble is going to burst big and soon. Too many other studies are showing that social media is not the holy grail of advertising that it makes itself out to be. The entire Facebook Like / Organic reach issue is just the tip of the iceberg for the over valuation of social media spend...http://www.businessinsider.com/c/53a84b95eab8ea4d3a44b3c1flarbMon, 23 Jun 2014 11:45:25 -0400http://www.businessinsider.com/c/53a84b95eab8ea4d3a44b3c1
This Gallup poll is useless in comparison to the actual metrics advertisers get from Facebook and Twitter ad campaigns that most likely tell them the opposite.