NORMAN PARK, GA - Convenience and extended shelf-life, a combination that pleases both the consumer and the retailer, is now being offered by Southern Valley Fruit and Vegetable in a newly-launched 2lb bag for its yellow squash and zucchini.

Showcasing the produce itself with a transparent front that presents the yellow squash and zucchini for the shoppers to see, these new 2lb Grab & Go bags live up to their name from the packaging handle to help in the kitchen the consumer might need.

On the back of each package is an easy-to-make recipe that makes the product more approachable, and may even add a few extra items to your shopper’s list!

However fashionable the bag may be, it is equally as functional. In-house testing showed that Southern Valley’s new Grab & Go bags extend the shelf-life of its yellow squash and zucchini by up to four times the amount of conventional bulk boxes, with the veggies coming out virtually oxidation-free and tasting freshly-plucked.

The cherry on top? While 2 lbs may be the industry standard, Southern Valley also keeps in mind that it may not be yours. Therefore, the weight of the produce in the new Grab & Go bags can be tailored to the customer’s specific needs.

With the convenience that comes with being able to grab-and-go, extended shelf-life, plus recipes that studies show appeal to millennial shoppers that want to be healthier but are intimidated by food preparation, this is a new offer that is in line with retail needs and consumer trends.

For more information, or to learn where this product is available, please ask for sales at (229) 769-3676, or visit www.southernvalley.us.

If you’d like to see your product in this segment, please send samples to 2020 L Street, Suite 320, Sacramento, CA, 95811.