GDC 13: Testronic opens user experience lab

Quality Assurance group Testronic is to open a new user experience lab at its California headquarters.

The new lab, which is support by UX firm Player Research, will feature a combination of biometrics, subject qualifications and “multi-pronged interviews”, and will interact with Testronic’s existing end-to-end game testing ecosystem.

The firm also stated, with the new partnership, it intended to put “state-of-the-art” user experience testing into the hands of its clients, and would be providing tech demonstrations during the final days of GDC.

“We are delighted to be working closely with Graham and his team, and look forward to meeting with our clients at GDC to demonstrate the work we are engaged in together,” said Testronic CTO Johan Craeybeckx.

“The Player Research approach goes far beyond much of what is being called user rxperience today and we see UX as a crucial component of games testing. At Testronic, we have been thinking about this area for a long time, and we see the collaboration and the launch of our new lab in Burbank as a huge benefit to our games customers.”

Player Research founder Graham McAllister added: “It’s exciting to work with my colleagues at Testronic, we share a focus on providing our clients with the latest but most thoughtful approach to making sure their products are at the forefront of the marketplace.”