“In the first phase of the partnership, Realme smartphones will be available at more than 130 cities across 600 Reliance Digital & My Jio stores starting from this Diwali for the customers,” the company said in a statement.

Starting January next year, Realme would expand its footprint to top 10 cities and look for exclusive distribution partners.

“With this partnership with Reliance stores, we are proud to have more locations to deliver this experience. We are expanding our sales channels to reach out to the growing demands,” Madhav Sheth, Chief Executive Officer, Realme India, said in a statement.

According to the handset maker, it adopted an online-first approach in the country as India is an emerging online market.

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