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India was the motherland of our race and Sanskrit the mother of Europes languages. India was the mother of our philosophy, of much of our mathematics, of the ideals embodied in Christianity… of self-government and democracy. In many ways, Mother India is the mother of us all. - Will Durant

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BACKGROUND AN AUTONOMOUS BODY IN THE FIELD OF PACKAGING UNDER ADMINISTRATIVE CONTROL OF MINISTRY OF COMMERCE & INDUSTRY, GOVT. OF INDIA.AN AUTONOMOUS BODY IN THE FIELD OF PACKAGING UNDER ADMINISTRATIVE CONTROL OF MINISTRY OF COMMERCE & INDUSTRY, GOVT. OF INDIA.

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INDIA – ECONOMIC STATUS Mixed economy combining features of both capitalist market economies and socialist command economies. 10 th largest in the world in terms of currency conversion 4 th largest economy in terms of purchasing power parity Fastest annual growth rates of 6.9% India's per-capita income by purchasing power parity is US$ 3,262, Ranked 125th by the World Bank Rapid growth of the IT industry. Largest Player in Software & BPO services ( USD – 17.2 Bio) Emerging middle class. Booming in retail market.

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ECOLOGICAL ASPECTS - A STATUS In India, the average amount of water used per person every year is 600 m3, A volume that is slightly more than one-third of that used by americans. India's Per Capita Carbon Dioxide Emissions (Per $1 GDP) Is Only 25% of that produced by china. India's annual generation of Municipal Solid Waste to be approximately 65 million tonnes in 2010, with 90% of it sent to landfills every year. India comes under the top 10 most polluted sites in the world, most likely as a result of the coal and lead-producing industries.

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There is a great concern about green movement in India. Organic agriculture is growing fast in India. Use of natural colours are increasing in textile sectors. Fast increase of application of natural materials like bamboo, jute and coir fibres as packaging materials. Ministry of Forest and Environment, Govt of India has taken stringent measures. - Banning of use plastic based sachet for Chewing tobacco. - Restriction of use for plastic carry bags. - 3 R concept is encouged. Urban populations are highly concerned about energy savings. MEASURES TOWARDS ………….. GREENER ENVIRONMENT

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INDIA - CHANGING PATTERN Rise in consumerism, as rural India changes into urban society. The urban/middle income groups represent an enormous potential for innovative and value added goods. The urban lower income group is a source of business for daily consumption items – an opportunity area for value for money brands. 20% of rural household control 2/3 of all assets in rural India – similar consumption like urban counterparts. The rural India is the CHALLENGE OF DISTRIBUTION – THE MARKET FOR FUTURE

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INDIA – THE CURRENT TREND Change in consumer attitude. The decision making segment of 15-44 year growing. Growth of literacy means a changing consumer profile and emphasis. A large middle class with relatively bigger spending power. Growth in number of working women. Tomorrows consumer – is the key factors for the future demand on packaging.

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INDIA – THE OPPORTUNITY (2025) Dramatic growth of Indian middle class population from 50 millions to 583 millions i.e. Ten Fold increase of middle class population is reported in 2025. Three Fold jump in household income. Average spending power of consumer will be quadruple. Source: Mckensy report ( Times of India- Indian National Newspaper published on 5 th Non.2007)

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PROFILE - INDIAN CONSUMER More nuclear families with dual income - 75 million households called Consuming Classes with annual income between USD 2000 to 20,000. - One Million households in creamy layer with income and easier financing options. - Convenience overriding price consideration.

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IMPACT OF TRENDS ON PACKAGING Increase of literacy - Increase of Human health consciousness and safety. - Move towards packaged, branded products. Demands on convenience - Lighter and easy to handle package. Lack of time - Working women have less time for kitchen. - Demand for ready to eat foods in packaged form.

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IMPACT OF TRENDS ON PACKAGING Change in food habits - More incidence of eating away from home. - Emergence of more Italian, Chinese Restaurants. - Increase in purchasing of packed foods. Booming of retail market - Entry of leading Indian and Global retail brands. - Availability of goods in consumer package.

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SCENARIO - INDIA PACKAGING An Industry which is Pervasive. Globally considered among top 10 Industrial sectors. Providing a strategic tool for value addition & business development towards the future.

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INDIAN PACKAGING INDUSTRY - A HIGHLIGHTS THE TOTAL SIZE OF INDIAN PACKAGING INDUSTRY IS ABOUT USD 18.2 BILLION. ANNUAL GROWTH RATE IS 15%. ABOUT 22,000 PACKAGING INDUSTRIES. 80 PERCENT INDUSTRIES COMES UNDER ARE SMALL SCALE SECTOR. FLEXIBLE PACKAGING ARE GROWING @ 20-25 PERCENT ANNUALLY. CONSUMPTION OF PET BOTTLES FOR BEVERAGES ARE INCREASING.

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LABEL INDUSTRY Overall growth in Indian label industry is 13%. TO will 1 bio USD in next 3 yrs Consumption of label stock will increase from 256 mio sq m in 2002-03 to 1 bio sq m in 2007-08.New concepts of In mould labels & RFID getting popular

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India now ranks 5 th amongst 30 emerging retail markets in developing countries. Organized retail will grow from 2 to 20% of the total retail industry at the end of the decade. Consumer spending in India has grown at an average rate of 11.5%. About 25 mio sq feet of organized retail space will be coming up. INDIA – THE RETAIL OPPORTUNITY

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RIGHT PACKAGING MATÉRIAL QUALITY: OPTIMAL BALANCE BETWEEN LOW COST & PRODUCT PROTECTION. REQUIRED MOVE:SWITCH TO PERFORMANCE BASED SPECIFICATIONS - TO TARGET VALUES FOR KEY PROPERTIES. IN DEPTH KNOWLEDGE OF THE ENTIRE LIFE CYCLE OF THE PACKAGING AND THE REQUIREMENTS OF THE PACKED GOODS. STANDARDISATION OF SHIPPERS/PALLETS. REDUCE COMPLEXITIES. INCREASE EFFICIENCIES. INNOVATE & RENOVATE. PACKAGING INDUSTRY IN INDIA … THE WAY FORWARD

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TO COPE UP WITH GLOBAL REQUIREMENT TECHNOLOGY UP GRADATION. NEW INVESTMENTS TO BE ENCOURAGED. JOINT VENTURES, FREE EXCISE ZONE, DUTY BENEFITS ETC. ARE CREATED LOT OF OPPORTUNITY TO GROW CERTAIN NASCENT PACKAGING INDUSTRIES IN THE COUNTRY. SCOPE & POTENTIAL IS HUGE, HOWEVER WE NEED TO UNLEASH THEM. PACKAGING INDUSTRY IN INDIA … THE WAY FORWARD