It may not have been the most important story of the weekend, but it was sure among the most entertaining.

Barbecue meccas — Memphis included, of course — pounced on a Sunday tweet of something called Brooklyn barbecue, making the audacious claim that the planet is going wild for it. It didn't help that one of the sadder pictures anyone has ever seen of a pile of brisket accompanied the declaration.

"Why is Brooklyn barbecue taking over the world?" asked the tweet from Munchies, the food-oriented site of Vice Magazine. It linked to a story supposedly justifying the assertion, talking about a style of barbecue developed in Brooklyn restaurants.

In any event, the rest of the barbecue-eating world was having none of it.

Brooklyn BBQ was trending nationally on Twitter at one point Sunday afternoon, most of the activity ridiculing the notion. To make matters worse, as some noticed, the story wasn't even new. For some reason, Munchies changed the date and republished a 2014 story, as noted at the bottom.

Memphis, many agreed, had among the best responses to the whole messy situation, with the Memphis Grizzlies, Memphis Police Department and Mayor Jim Strickland getting in on the act.

"That's the plate they're going to claim is taking over the world?" asked an incredulous Andrew Weibe, a senior host and producer for MLSsoccer.com. "I've been to every BBQ in Brooklyn that's worth talking about. It is better than expected and often good, but laughable that you'd put it next to KC (Kansas City), Carolina, Texas, Memphis etc. etc.

That's the plate they're going to claim is taking over the world? Trash.

I've been to every BBQ place in Brooklyn that's worth talking about. It is better than expected and often good, but laughable that you'd put it next to KC, Carolina, Texas, Memphis etc etc etc. https://t.co/QU2926nQwc

Josh Beard, editor in chief of watchfantom.com, couldn't help but note the unifying effect the ridiculous tweet had on the barbecue world.

"In one fell swoop, this tweet has accomplished the seemingly impossible," Beard noted. "... brought all 4 of the big BBQ families (KC, Memphis, The Carolinas and Texas) together in a unified assault against Brooklyn.

In one fell swoop this tweet has accomplished the seemingly impossible... brought all 4 of the big BBQ families (KC, Memphis, The Carolinas, and Texas) together in a unified assault against Brooklyn. #bbq#platingiskeyhttps://t.co/PkxjEzBW6f