Pop-Up Stores Are Hot On The Retail Scene

The pop-up store for women’s fashion label Love, Bonito has been drawing crowds since it opened in mid-December last year.

Reception to the temporary 1,200 sq ft space has been “overwhelming”, says co-founder Viola Tan, 32. “Some days, it takes an hour for customers to reach a fitting room because of the queues.”

The pop-up store, which carries a selection of trendy and affordable apparel from the e-commerce brand, will close on Sunday.

Love, Bonito, whose clothes are mainly made in China and range from $30 for a knit dress to $55 for a tailored jumpsuit, has had pop-up stores before – at VivoCity in 2014 and 313@Somerset last year.

Ms Tan says pop-ups allow her and her partner Rachel Lim, 28, to interact with customers, observe shopping habits and get feedback. “The store is a physical touchpoint for us to connect with customers.”