You get to call other GiffGaff mobile users for free. Works great for mates!

Small-time prices, big-time network

You may be thinking that this will run on some tin-pot network with no coverage. Well, think again. GiffGaff runs on O2’s network.

GiffGaff could have gone down the same road as other second-tier providers. Take the money and run. But they’re determined to give a real service.

Not for them the face-less, script-driven call centre. You get a real social network, with answers to the trickiest problems – like how to get Internet on a Blackberry – sorted in a few minutes.

Mainstream features thrown in, not thrown out

Even though this is contract-free, pay-as-you-go, you still get things like voicemail and you can keep your own number. Your top-ups can be managed, too.

You can assign a debit card which will top-up your package as it runs down. You’ll get a quick message to show how much you have left after each call.

GiffGaff gives you the SIM for free – for your mates too if you want them on-board. You even get rewarded for bringing friends to GiffGaff.

A Cloud mobile network – the start of things to come?

The key thing about GiffGaff is the service aspect. This is a hardware-free service. There’s no phone deal tying you in. Smartphones cost more than a high-end PC. But how much of this cost is because they’re sold by the networks?

Maybe if GiffGaff succeeds and others follow their lead, we’ll see a market open up for SIM-free phones at costs that actually make them viable.

Now this may just sound like some advertorial for GiffGaff. Its not, believe me. GiffGaff’s offer impresses me hugely. I’ve even paid to switch over to them.

If GiffGaff’s brave idea does start a mobile revolution, it’ll be a socially driven one. And I for one won’t be shedding any tears for the big boys.

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