第1章 序論

第2章 エグゼクティブサマリー

第3章 市場概要

第4章 フレーバー・ウォーターおよび機能水市場：製品セグメント分析

第5章 地域別市場

北米

米国

欧州

英国

フランス

ドイツ

アジア

中国

日本

インド

第6章 競合環境

第7章 企業プロファイル

Groupe Danone

Nestle SA

The Coca-Cola Company

PepsiCo

Hint Water

New York Spring Water

Kraft Foods

Balance Water Company

Sunny Delight Beverages Company

図表

目次

Increasing obesity rate, rising aging population and changing consumer
preferences are the major growth drivers for the global flavored and
functional water market. Growing health concerns are restraining the masses
from consuming carbonated or artificial flavored drinks and compelling them to
opt for flavored and functional water. Flavored and functional water are
generally priced similar to carbonated drinks, which reduces the switching
costs for the consumers, thus increasing their attractiveness. Major growth
challenges for the industry include threat of substitutes and increasing
campaigns against packaging bottles. Emerging markets such as countries in
Asia, Latin America and the Middle East have witnessed rising urbanization and
increasing disposable income, which act as an opportunity for the overall
flavored and functional water market. Increasing urbanization has increased
the awareness levels of the consumers regarding the products that help in
their wellbeing. The increasing income levels have also enabled the consumers
to spend on premium products thus providing great opportunity for the flavored
and functional water market players to focus in these markets. The U.S.,
Germany, France, Italy and Japan were the top flavored and functional water
markets in 2012. Asia Pacific is emerging as a strong flavored and functional
water market registering double-digit growth in 2012.

The report covers in-depth analysis of flavored and functional water market,
by product segment (Flavored Water and Functional Water) for the period from
2010 to 2019. In addition, the current market dynamics including the drivers,
restraints, trends and recent developments have been captured throughout the
report. The flavored and functional water market for the major countries in
each of the four regions, North America, Europe, Asia Pacific and Rest of the
World includes historical and forecasted market sizes (2010-2019), in terms of
value. North America region covers the scenario in the U.S. Europe region
covers the scenario of the U.K., Germany, Italy and France. Asia-Pacific
region highlights the flavored and functional water market in Japan, India and
China. The Competitive Landscape section of the flavored and functional water
market report includes the positioning of different companies on the basis of
their geographical presence and number of brands they offer in the flavored
and functional water market. It also includes the positioning of major markets
(countries) on the basis of their per capita expenditure on flavored and
functional water and expected growth rates. Some of the major companies
operating in the flavored and functional water market are Group Danone,
Nestle, Coca-Cola, PepsiCo, Hint Water and Kraft Foods.

Table of Contents

Chapter 1 - Preface

1.1. Report Description

1.2. Scope and Definition

1.2.1. Product segments covered in the report

1.2.2. Regions covered in the report

1.3. Research Methodology

Chapter 3 - Executive Summary

3.1. Introduction

3.2. Drivers

3.2.1. Increasing obesity rate drives the market for flavored and
functional water

3.2.2. Increasing urbanization drives the demand for flavored and
functional water

3.2.3. Changing lifestyle drives the demand for flavored and functional
water

3.2.4. Rising aging population drives the demand for flavored and
functional water market

3.3. Restraints

3.3.1. Increasing campaigns against packaging bottles is acting as a
major challenge for the flavored and functional water industry

3.3.2. Flavored and functional water market is facing challenges from the
substitute products

3.3.3. Balancing flavor, function and sugar quantity is one of the
challenges for flavored and functional water market

3.4. Opportunities

3.4.1. Wellbeing offers opportunity for the flavored and functional water
industry

3.4.2. Emerging markets offers opportunity for the flavored and
functional water manufacturers