UniSystems and Hewlett Packard Enterprise present CultureMapp, an innovative solution for the promotion of the cultural works

On Wednesday 20 June, UniSystems and Hewlett Packard Enterprise Greece & Cyprus presented CultureMapp, the innovative solution designed for the promotion of cultural works, which through a specialized application and Hewlett Packard Enterprise’s Aruba beacon technology offers digital user experience and multiple public management possibilities for the cultural organizations.

CultureMapp solution, designed for mobile devices, is more than just an application, as it enriches the visitor experience and at the same time optimizes visitor flows by significantly enhancing the services offered by the cultural institution.

By leveraging the opportunities provided by CultureMapp, any cultural organization can provide visitors with a range of tailored services, such as themed tours or optimal routes based on their special requirements, promotion of artworks with site guidance, event updates and alerts, ticketing, and gamification services that can be easily accessed through a tablet or any mobile device. In addition, the organization has the opportunity to learn about the audience behavior within the space, its choices, the visiting times and visitors’ preferences through the statistical analysis of the platform.

For the development of the solution, Aruba HPE beacon technology has been used to facilitate both indoor and outdoor navigation by accurately determining users’ location, while Aruba HPE’s Meridian platform was utilized to enable information management. The services designed for and addressing to the visitors reach them through a mobile app implemented by Mobile 72, a company with extended experience in mobile engagement. The solution is integrated through services such as site survey and route planning, content management, data migration and third-parties integration as well as installation, training and support services offered by the qualified UniSystems’ team.

In the context of CultureMapp presentation, a realistic user experience was established through a pop-up exhibition entitled “Art Applications” that was curated with artwork provided from Quest Group’s private collection, which served as a bridge between art and information technology.

The event was accompanied by the welcome speeches of Mr. Yiannis Loumakis, UniSystems Managing Director, and Mr. Michalis Kassimiotis, Hewlett Packard Enterprise Greece & Cyprus Managing Director, who both underlined CultureMapp’s technological excellence that provides unique user experience while covering a wide range of requirements related to the effective content management operation of an institution.
Specifically, Mr. Yiannis Loumakis stated: “It’s in the nature of both information technology and culture to evolve over time in order to serve the needs of the people by shaping their everyday life in various ways. We live in an era that requires personalized user experience and contemporary means of public management, and we are happy that together with our long-time partner Hewlett Packard Enterprise through CultureMapp development we are showcasing the interaction between IT and culture and how the enhancement of one is for the benefit of the other”.

Mr. Michalis Kassimiotis added: “When culture inspires Technology and Technology serves culture, we can only feel proud of the outcome, especially, when this outcome has been developed in our country, a country which has decisively contributed to the global culture over time. Hewlett Packard Enterprise Greece & Cyprus and UniSystems through their long-lasting cooperation are innovating by offering to culture enthusiasts a unique interactive experience digital platform. This platform is now a part of HPE's collaborative solutions portfolio within the Smart Infrastructure international ecosystem, and I am confident that it will soon gain the admiration of us all.”