"Internet users know what they want and expect from the Internet, but these days all the jargon about net neutrality rules is making it difficult to know what box to check that advances their best interest," Eshoo said in statement. "If Internet users care about their right to uninhibited access to the Internet, [the contest] their opportunity to have an impact on the process, to help put the advantage back in the hands of the Internet user, and to ensure that the free and open Internet prevails."

The U.S. Federal Communications Commission is considering new net neutrality rules after a U.S. appeals court earlier this year threw out a large portion of the agency's old version of the rules. In addition, to Eshoo's contest, people interested in the issue have until Sept. 15 to submit comments to the FCC.

In Eshoo's contest, the most popular post in the rebranding thread on Reddit will be the winner.

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