Pipilotti Rist lecture 7/11: The screen which distances us from reality

Medium

Period & Style

People

In fashion magazines and in advertisements, women are young, tall, slender and need to have an impeccable skin. In her work at the huge billboard at Times Square in New York Pipilotti Rist’s model doesn’t seem to have any of these characteristics. On the contrary, the artist explains that “in order to get this effect, the model’s skin needed to be a little loose”.