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Design Sprints

We learned the Design Sprint process directly from the creator himself: Jake Knapp. Jake perfected the process with companies like AirBnB, Slack, 23andMe, and Nest while at Google Ventures—a venture capital company that runs Design Sprints for their portfolio of tech start-ups. But you don't have to be a tech start-up in Silicon Valley to reap the benefits of Design Sprints. All you need is a big challenge with high stakes or not enough time.

Product testing and live demonstration for a face care company at our studio.

Sprint with Wily

We've run Design Sprints for social enterprises, Fortune 100 and 500 firms, and city and federal government teams. Design Sprints work in such a wide range of organizations because they all have one thing in common: they face big challenges. It's the nature of the challenge—big, with high stakes and not enough time—not the type of organization that matters.

At Wily, we use this proven, repeatable, and hands-on design approach to develop and test new or improved products and services for a wide range of organizations. No matter what type of organization you're in, we know how to run Design Sprints to get you and your team unstuck, fast.

Why Design Sprints

You must deliver exceptional experiences that your customers truly want. Design Sprints are a proven way to validate your product or service idea with customers. Avoid big investments in untested ideas your customers may not want. Use Design Sprints to learn what customers think about your new or improved product or service in just a week.

How We Sprint

At Wily, we follow the official Sprint process we learned directly from the creator, Jake Knapp.

Image from Sprint by Jake Knapp.

Map + Target. We help you dig deep into your challenges, then invite experts to poke holes in your team's thinking to ensure we are asking the right questions and focusing on the right challenges.

Sketch. We use a proven four part sketch process to ensure ideas have the time and focus they need to mature into solutions while avoiding the groupthink that plagues many teams.

Decide. We use a structured and efficient process for helping you select the top idea(s) for prototyping and testing.

Prototype. We create a storyboard that shows scene-by-scene how your target audience will experience your solution, then make one or more of those scenes tangible by building prototypes that give form and function to your solution.

Test. We place our prototypes in the hands of your target audience to gauge their reactions and gather insights into how the idea can be improved in the next iteration.

What Design Sprints Look Like

In one week, your project team will dig deep into a challenge, create non-obvious ideas, make the best idea(s) tangible with a realistic prototype, and test that prototype with real customers. Below illustrates what your four day Design Sprint will look like.

Can’t get your full team to commit to four days? No problem. We also offer a 2 + 2 approach: two days with your full team, then we’ll lead prototyping and testing over the next two days with just 1-2 members of your team. We’ll then host a debrief afterward with the full team to determine next steps.

Whether you're testing a change to an existing product, or a brand new product idea, running sprints is an efficient and effective way to build, test and improve your ideas, fast. This iterative approach produces tangible progress in little time, keeping momentum and morale high.

What's The Outcome?

The outcome of your Design Sprint is a realistic prototype. Not a sketch. Not a Lego or play-doh model. You get a product that looks and feels like the real thing. By building a realistic prototype and testing it with real customers, you get genuine reactions rather than canned or polite feedback. On the final day of each Design Sprint, we make sense of your customers' feedback and help you develop clear, actionable next steps for refining your product or service.

Why Wily?

We run and teach sprints full time. We’re not spread across multiple lines of business and running sprints like a side hustle. Design Sprints are our full time gig. That means you get themost effective process.

We’re not an agency pushing products that your customers don’t want and you shouldn’t build. If the best answer is stop or pivot, that’s the answer you’ll get from us. You don’t have to worry about a hidden agenda with your product, service or experience. That means you get the best chance of success.

We run Sprints domestically and overseas for Fortune 100 and 500 teams, city and federal governments and prominent institutions, and can stand toe-to-toe with the biggest (and most expensive) design agencies in the world. That means you get world class talent without the world class egos or prices.

We love what we do and have chosen to spend our most valuable resource (our time) to create a vehicle (this company) to do our life's work. That means you are treated as a partner, and get our commitment to bring you our very best work.

We are passionate. We are purpose-driven. We Are Wily.

"I liked the idea generation activities, and how to think quickly and not too far ahead."

—Davidson College Student

Hire Wily

Ready to sprint? We are too! Let's get to work tackling your challenge.

Work with WIly

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Dating Before Marriage

Squeamish about a big commitment? Try a low risk Decision Sprint.

Whether you're defining a challenge, evaluating an opportunity, or getting your team aligned on a problem, our Decision Sprints can help. We offer these one hour sessions to the public and to project teams. They're a low risk way to work with our team and get a glimpse into how Sprints work. Plus the ideas you create and activities you learn are yours to use forever.

Want to learn more? Fill out the brief form below and a member of our team will follow-up with you shortly.

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