MobiTV, Inc., the leading provider of technology solutions that deliver media over wireless and broadband networks, announced the hire of industry vanguard Rick Herman as Senior Vice President, Business and Corporate Development. Herman will drive strategic planning and execution as MobiTV continues to grow its footprint as a technology player and platform provider.

Herman comes to MobiTV from Sony Online Entertainment (SOE) where he was SVP, Business and Legal Affairs in San Diego. While there, Herman was responsible for many of the company’s strategic transactions related to content acquisition, distribution and development. Additionally, Herman reviewed investment and acquisition opportunities and the implementation of the company’s investment strategy, including the negotiation of equity positions in new technology companies such as the purchase by SOE of a significant block of Series A shares of EnterpriseDB Corporation, a database software company.

“Rick is a thought leader in the technology business category,” said Charlie Nooney, Chairman and CEO MobiTV, Inc. “As we play our part in advancing media technology and the mobile industry, we’re looking forward to the level of innovation that Rick will bring to our business development efforts.”

Prior to his role at SOE, Herman served as Associate General Counsel of At Home Corporation (Excite@Home) where he managed and supervised the negotiation and structure of many of the company’s significant commercial transactions, including mergers, acquisitions, and strategic alliances, with a particular emphasis on media, entertainment, and cable/carrier matters.

About MobiTV, Inc.

MobiTV, Inc. is the leading provider of technology solutions that deliver media over wireless and broadband networks. MobiTV, Inc.’s flexible platform powers an end-to-end managed service for content ingestion, encoding and optimized delivery of media for major mobile operators including AT&T, Sprint, T-Mobile and Verizon as well as marquee partners like CBS, ESPN, MTV Networks, NBC, Warner Music and more.

The strength of the MobiTV, Inc. technology platform is showcased through the company’s own product called MobiTV, a feature-rich, personalized and intuitive mobile media experience.

MobiTV, Inc. powers the experiences of live television, premium and primetime programming, video-on-demand, as well as digital and satellite music services across hundreds of mobile handsets on all major device platforms including RIM, BREW, Java, Android, iPhone, WebOS, WinMo, Palm and more.

Founded in 1999, MobiTV, Inc. is a privately-held company with headquarters in Emeryville, California.