The market is so flooded with competing products that many people have trouble even understanding what’s available. Wellness tools for population health need radical simplicity, experts sayThe market is so flooded with competing products that many people have trouble even understanding what’s available.By Tom SullivanOctober 19, 201810:31 AM Fitness tracking device and app.BOSTON Corporate wellness programs today are challenged by technology. But it’s because of an abundance of tools rather than a lack of options.”It’s a crowded ecosystem. Our clients have an average of 12 employee and wellbeing vendors in place,” said Dr. Rajiv Kumar, chief medical officer and president of Virgin Pulse Institute. “The number one reason people aren’t engaged is they don’t even know the programs exist.”