Corporate dinners drive 21 per cent increase in events at RIBA

Central London venue sees event numbers increase from 634 in 2014 to 795 in 2015

08/12/2015

RIBA Venues' Stephanie Ellrott

RIBA Venues has seen
the number of corporate dinners increase by 69 per cent in 2015, which has
helped lead to a 17 per cent boost in profits.

The venue, which is
aiming to grow its conference business in 2016 with an upgrade of its AV
facilities, hosted 795 events between January and December this year, up from
634 events in 2014, an increase of 21 per cent.

Along with a rise in
corporate dinners, RIBA Venues also reports a 45 per cent increase in awards
dinners, a 20 per cent increase in conferences and a 105 per cent increase in
drinks receptions.

RIBA Venus' head of
venues Stephanie Ellrott says: "After a strong start to the year we did
not expect this level of growth to continue throughout the year. We are very
proud to have outperformed our already strong market share last year by over 20
per cent in a time when our competition grows and the market more or less
stagnates.

“We have worked
rigorously to improve our service levels, built a strong sales team,
concentrated on strong proactive sales activities and ventured into niche
markets with a great return and we look forward to seeing more of the same in
2016.”

The venue says it
will grow its conference business for events for up to 400 people in 2016,
finishing the upgrade of its AV facilities and with a view to boost its summer
party numbers with its outside roof terrace, which can hold up to 150 people.