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Jeter's Next Big Swing

"I don't miss playings," says the retired Yankee, as the press-shy captain leads website The Players' Tribune, where DeAndre Jordan and Tiger Woods break news (sorry, ESPN) and backers are betting on a media home run

The trailer follows the unique style of 32-year-old host Jason Silva's "Shots of Awe" viral videos that explore the miracles of life.

"I'm really excited about this campaign because we really went wild," Silva says of the promo, which was shot on a rooftop. "The riff usually involves me pontificating about different themes that Brain Games explores. That's really what we're focused on this time."

Silva explains the concept behind Brain Games between several VFX shots: "[We] show you that what you see is not always what you get."

The game show looks at the science behind the mysteries of why we eat, feel and act as we do, devoting full episodes to topics of risk, language, addiction and food.

Earlier this year, the second season debuted episodes that explored themes of attraction, trust and competition. As the season continues, the show promises to further explore the complexities of the human brain, using a series of experiments, illusions and man-on-the-street demonstrations.