Facebook Upgrades Search Ads Availability

Facebook has improved its advertising platform, making ads more visible in searches. What does this mean? When your social media manager sets up your Facebook ads, there is an additional option where your ad can be seen, called Search. Your ads will reach people who have used search terms relevant to your company’s ad. This is similar to a Google search, however, on a much smaller scale since Facebook is not a true search engine. The feature is still limited and is being tested.

If your company’s audience is on Facebook, then you should be advertising. Speak to a member of our social media team today 732-889-3322 or email us.

Get A Free Quote

FAQ

For the most part, yes, everything you put out on social media is public information. The only time someone does not see what you write is in a Direct Message, or Private Message. Only the person involved in the the Private Message can see what you are saying. This feature is good for contacting a customer directly so your conversation remains private.

Geotargeting is when certain people within an area are targeted. Geotargeting is important for brick and motar companies to use because they usually serve a particular radius from their physical location. Smaller businesses that serve a specific audience can also benefit from geotargeting, and can generate more foot-traffic to their location.

Some social media platforms enable geotargeting. For example, Instagram allows you to post your location for every photo and video you u post. This is allows users to know where you are, without having to leave your Instagram Account.

Each platform has it’s own way to target an audience. Twitter uses Hashtags and URL’s. Instagram uses Hashtags. Facebook has hundreds of options to choose from such as behaviors to choose from, location, and interests. Your account manger will go over who your target market is and any keywords that should be used and use them accordingly.