Wired: How BuzzFeed Mastered Social Sharing To Become A Media Giant For A New Era

January 2, 2014 - "Thirteen years later, Jonah Peretti's own evolving thinking about media, virality, network theory and what exactly motivated people to share his initial Nike email is upending traditional media's business model -- and enticing its editorial talent pool -- faster than you can click an "OMG" button atop stories such as "25 Most Awkward Cat Sleeping Positions". -Wired