Friday, July 21, 2006

Edge Perspectives with John Hagel: The Long Tail and the Structure of the Media Industry

Edge Perspectives with John Hagel: The Long Tail and the Structure of the Media Industry: "Even for those who have been following The Long Tail blog, the book is a welcome contribution to our understanding of a fundamental force reshaping the media industry. At this point, virtually everyone has heard of the long tail but, just in case, here’s the capsule summary. While more and more media businesses have become blockbuster-driven over the past century, three forces are working to increase the economic and cultural importance of the “long tail” – the growing abundance of products that individually sell in small numbers but that, in aggregate, account for substantial consumption."