Case Study
Improving the health of Americares digital experience.

Experience with a higher calling.

Americares saves lives. We get upset when we can’t find the right Photoshop file or there are two pumps of hazelnut syrup in our latte instead of three and these guys are out changing the world by responding to disasters, getting medicine to impoverished areas and setting up free clinics so everyone can access proper healthcare. It’s humbling. So when they asked for help rebuilding their website while they go about rebuilding the world, we were all in.

Showcasing the Americares Difference

Growth Strategy

Americares was in the midst of a head-to-toe rebrand. They have always been a highly collaborative organization, but they wanted to ensure their new digital experience reflected their solution-oriented mentality, their trademark thoughtfulness, and showcased the differences they were

making around the world. Because they are donor supported, telling great stories and pulling the user through those experiences was imperative to the health and success of their entire business.

We moved as fast as they do

Experience Design

Americares moves fast. They have to. When disaster strikes or people are sick, you can’t sit around for very long. It’s in their DNA. When it came time to rebuild their site, we needed to move quickly too. The rebrand was in rapid prototype and being deployed in real time. We were up against an incredibly aggressive timeline. The only way to pull it off was to work seamlessly in tandem with the Americares team and their design agency. In just twelve short weeks we implemented the new direction and created a fully functioning website that showcased the new brand and the stories they were so important to be told.

Technology Enablement

Our team built and developed a site utilizing Episerver Digital Experience Cloud™ to amplify branding initiatives and deliver a clean user experience to site visitors. With the short lead time to build and develop, we managed a tight timeline and work cadence for all teams and delivered high-level strategic support and content author training to ensure the Americares team was up to speed. We also built a template for a Map Box integration as a way to connect users within Americares’ territories.

Results

The revamped site is an effective hub for the organization to tell its brand stories through engaging and interactive images, videos and touch points. Modules were built into the site to universally deliver online support and immediate communication related to disasters worldwide. The digital experience enables much needed education surrounding the work they do and the difficulties they face and has increased involvement and engagement with all site visitors.