The Jobs of your Marketing Materials

To bring in new clients: Of course, this is the basic reason why most small businesses market. But, it had to be said!

To help you keep in touch with past clients and to let them know how they can continue to use your services, or what other products they can buy. This can help you make more sales to customers who already trust you.

To be consistent: This consistency is in terms of not only the look and design of your marketing materials, but also in terms of the words that you use in them and the timing with which you send certain things out (like your email newsletter).

To extend your brand: A brand is not made up of a logo alone. You need some printed, emailable, and other marketing materials to help form a full picture of what your business is all about for your clients. And, you need to put that logo on something…

To remind your customers to act: By sending out marketing pieces, you'll remind your customers and prospects that you're there, that they wanted to buy something from you, and to go ahead and do it. This can be enhanced by also including a call to action on each marketing piece – a couple lines of text (usually highlighted in a box or some other stand-out graphic) telling them what to do next.

To give you a full range of marketing capabilities: And to enable you to "touch" your customers in multiple ways: online, by email, by mailing them a postcard, by handing them a flyer. If you have many different ways to get in contact, it increases the chance that a prospect will pay attention or notice a marketing piece.

To inform your clients: Not just of what's available, but of how your offerings can improve their businesses or lives.