When you sign in to a social collaboration system, you expect to be welcomed by the smiling faces of co-workers, collaborators, and people you follow. You also expect the software to make it easy for you to share news, questions, links, documents, photos, and videos. This is what puts the “social” in social collaboration.

Any collaboration system that wants to call itself “social” must meet a few basic expectations laid down by Facebook, Twitter, and LinkedIn. At the same time, any social system aimed at business collaboration must meet those expectations in a way that helps get work done. That means that in an enterprise setting, you expect to be able to share documents and business records (such as sales leads), not jokes and cat pictures.

If you’re an experienced user of public social networks, a social collaboration system should be ...

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