With the nearly ubiquitous It Gets Better video campaign already makingsignificantheadway in the realm of professional sports, it stands to reason that collegiate athletic departments would follow suit.

The video features Northwestern Director of Athletics and Recreation Jim Phillips, as well as three of the school's head coaches -- Pat Fitzgerald (football), Kate Drohan (softball) and Claire Pollard (women's tennis). Four current Northwestern student-athletes -- Michael Thompson and John Shurna (men's basketball), Amy Jaeschke (women's basketball) and Michael Batts (softball) -- also participated in the video.

Phillips said in a statement that the department is excited "to take a stand against bullying" by creating the video, which they will also be airing on WGN-AM Radio 720 and making available to other stations that wish to use it.

"As a University and an Athletic Department, Northwestern takes great pride in celebrating each and every one of the unique individuals at our institution, whether they be students or staff. Bullying of anyone for any reason is not acceptable, and we hope others will use their voices to stand with us."