4 SET FRIDAY 5/26/17

It’s easy for every one of us to get so stuck in our day-to-day routine that we lose ambition to grow. That’s why I created 4 Set Friday, a rundown of the top fitness content I’m consuming this week.

These days, it can be tough to tell who out there genuinely knows their shit. So, regardless of your goals, age or ability, the tips, tricks and tools in 4 Set Friday are guaranteed by me to hook you with some grade-A knowledge.

YouTube Video You Have to See

Do you wish there were an exercise that could burn massive calories while working nearly every muscle in your body? Something that could help regardless of whether your goals were building muscle, adding strength or, even, losing weight? Sounds like panacea, right?

Well, it's not. The deadlift is the single best exercise you can do. Period. The problem is that most people don't know how to properly execute this lift.

Scott Herman just posted a great video discussing 3 key tips to deadlift safely and strongly. Check it out here.

Quote I’m Repeating to Myself

“Risk more than others think is safe. Care more than others think is wise. Dream more than others think is practical. Expect more than others think is possible.” – Frank Zane, Bodybuilding Legend

You can't judge your dreams, failures and/or successes based on the standards of other people. We all only get one crack at the game of life, and if your calling is to achieve something great then the only thing holding you back is yourself.

What do you think about 4 Set Friday? Do you love it? Hate it? Either way, help a brotha out: share with it with your friends and/or comment below.

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About Jay Cellura

Jay Cellura is the Founder & CEO of AMMO Athletic, makers of the ultimate athletic apparel. He is a graduate of Case Western Reserve University. Jay was previously an investor in the private equity world who left to pursue his passion for fitness and developing products that help others achieve their fit goals. Follow Jay on Instagram.