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IESE Insight brings together the latest and most interesting work by IESE professors and researchers and presents it in a lively and accessible format. It contains articles that give summaries of case studies, technical notes or research papers, with links to the original documents. It also has book recommendations and articles by professors published in specialized journals.enCopyright IESE Business School - University of NavarraTue, 26 Sep 2017 22:05:56 GMThttp://www.ieseinsight.com/?idioma=2
IESE Insight - Relevant Business Knowledge http://www.ieseinsight.com/img/rss_logo_Insight.jpg7 Forces to Success in PPPs: Smart Cities via Public-Private PartnershipsBerrone, Pascual; Ricart, Joan Enric; Ferradans, Hugo; Rodríguez, Miguel; Salvador, JordiThis article, based on work by IESE Cities in Motion and PPP for Cities, outlines what businesses can bring to public-private partnerships. The authors explore the types of partnerships available as well as break down the seven forces for success in today's PPPs.http://www.ieseinsight.com/doc.aspx?id=2024&ar=5 &idioma=2
Tue, 19 Sep 2017 15:42:17 GMTTips to Prevent, Detect & Respond to CyberattacksPadilla, ElmarHow prepared are you for a cyberattack? Executives enthusiastic about the possibilities of Industry 4.0 need to understand the threats posed by manipulated firmware and take steps to protect their companies.http://www.ieseinsight.com/doc.aspx?id=2006&ar=5 &idioma=2
Tue, 20 Jun 2017 09:27:16 GMTProgramming Business Models Through Digital DensityZamora, JavierThe growth of digital connections and data generates myriad interactions between organizations, people and things. This article presents a framework to help executives pinpoint the programmable elements of their value proposition.http://www.ieseinsight.com/doc.aspx?id=1942&ar=5 &idioma=2
Mon, 19 Jun 2017 11:27:22 GMT5 Building Blocks for Cyber-Physical Value ChainsSachon, MarcThe digitalization that has disrupted services is set to do the same in manufacturing. To stay competitive, companies will have to adapt their skills and protect their value chains. The author identifies the building blocks for the successful implementation of Industry 4.0.http://www.ieseinsight.com/doc.aspx?id=1941&ar=5 &idioma=2
Fri, 16 Jun 2017 15:42:05 GMTManagement Truths in an Age of Fake NewsRosenberg, Mike; Seager, PhilDo newspapers, magazines or books have a future? Will terrestrial television exist as a meaningful player in five years' time? Amid attacks and dramatic changes, leading IESE professors and practitioners share the timeless tools needed to manage media and entertainment businesses.http://www.ieseinsight.com/doc.aspx?id=1938&ar=5 &idioma=2
Wed, 07 Jun 2017 16:20:26 GMTEurope and U.S. Dominate 2017 Ranking of World's "Smartest" CitiesBerrone, Pascual; Ricart, Joan EnricNew York is the "smartest" city in the world, followed by London and Paris. Ranked by IESE's Cities in Motion Index, select European and North American cities excel; but for many, social cohesion remains an unresolved issue.http://www.ieseinsight.com/doc.aspx?id=1932&ar=5 &idioma=2
Wed, 24 May 2017 10:02:09 GMTHow to Organize a Crowd for Open InnovationKyriakou, Harris; Nickerson, Jeffrey V.; Sabnis, Gaurav"No matter who you are, most of the smartest people work for someone else," said Bill Joy, Sun Microsystems co-founder. To tap the promise of the crowd, Harris Kyriakou looks to 3D-printing designs to observe how open innovation might work better with metamodels.http://www.ieseinsight.com/doc.aspx?id=1926&ar=5 &idioma=2
Wed, 19 Apr 2017 17:06:02 GMTUsing Big Search Data to Map Your MarketSkiera, Bernd; Ringel, Daniel M.Analyzing big data poses huge challenges. The authors describe how they used clickstream data to visualize competition in product categories containing more than 1,000 products. Manufacturers and retailers can profit from their approach, which yields more meaningful information on customer behavior than traditional market research methods.http://www.ieseinsight.com/doc.aspx?id=1916&ar=5 &idioma=2
Fri, 17 Mar 2017 15:44:48 GMT3 Steps to Market-Driven Digital TransformationVillanueva, Julián; Ferrándiz, LuisTo help businesses get ready for a digitally transformed world, this article presents a step-by-step model called the Stairway to Digitalization. It starts with customers, and demands senior-level commitment, so the strategic goal of digital transformation is achieved.http://www.ieseinsight.com/doc.aspx?id=1914&ar=5 &idioma=2
Fri, 17 Mar 2017 13:29:18 GMTMobile Payments: A Framework for SuccessCalvo, EduardThere is a lot more to mobile payments than merely substituting a phone for a card when performing a financial transaction. Managers need to think less about the technology, and more about how the new functionalities of m-payments can enable superior value propositions for their customers. This article reveals how.http://www.ieseinsight.com/doc.aspx?id=1881&ar=5 &idioma=2
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