The Hueb family is in the jewelry business since the 1970’s, when matriarch Fadua Hueb started selling jewelry to friends in her native Brazil and from there has inspired many other family members to join the industry. Now, on its third generation, the brand has a flagship store on Madison Avenue in New York City, monobrand boutiques in Sao Paulo and Dubai and many points-of-sales across the Americas, Europe and the Middle East.

Hueb jewelry is handcrafted by skilled in-house artisans. Quality materials such as high-grade diamonds and natural gemstones, many of them from Brazilian mines, are set in 18k gold. Each piece is designed to complement a woman’s personal style, rather than define it.