we let the nation inspire its Olympians using AT&T's technology. a mobile app let you record the iconic ‘U-S-A’ chant and instantly see yourself on our national TV spots, online, in Times Square, and even on the slopes of Sochi.

each spot had a unique ending, updated with new chants from across the country.

Tecate wanted to own the biggest boxing match of a generation. Mayweather vs. Pacquiao. so we branded the pre-fight conversation by inviting our fans to give their predictions, and then having two legends discuss them. #MyBoldOpinion