Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement, both on the ground and via the web, the community can only think [...]Read Full Article →

A mobile marketing strategy is just that – unless, of course, you’ve got some specific tactics to enhance mobile creativity, tracking and success. But how do these tactics play out in the real world? How can marketers apply them within their own business? Find the answer to all these questions (and more) in the latest [...]Read Full Article →

Passbook – What is it? How does it work? Can you launch location-triggered push notifications? What’s the best way to integrate Passbook into a mobile marketing strategy? What are some best practices for launching a Passbook marketing campaign today? Find the answer to all these questions (and more) in the [...]Read Full Article →

It’s been raining the last few days in San Francisco. And it looks like the rain is going to continue through the weekend. Fortunately, I have the perfect solution for any folks with rainy day blues: another edition of the Art of the CTA Buzz Awards. For those new [...]Read Full Article →