^^ The new A6 with LED lights....sexy....gadgetry..google earth...way ahead of BMW

It's personal taste. For me those LED's are getting old. They are so common that I see people putting them on their Honda CR-V's and Civics. Although to be fair I see people doing the same with the halo rings. A6 and that big gaping front end? Not so much, not to mention it's still a sedan. Gadgetry, maybe.

Luxury wise, Audi may have some edge in their sedans, but for me, I want performance and BMW still has the edge.