comScore, today, released the results from its MobiLens service. The study found 16.7 million U.S. mobile subscribers used location-based "check-in" services on their phones in March 2011, representing 7.1 percent of the entire mobile population. 12.7 million check-in users did so on a smartphone, representing 17.6 percent of the smartphone population.

The study also found check-in service users to have a high propensity for mobile media usage, including accessing retail sites and shopping guides, and displayed other characteristics of early adopters, including a stronger likelihood of owning a tablet device and accessing tech news, when compared to the average smartphone user.

In a new video for DrinkingandDriving.org, MySpace queen and reality TV star Tila Tequila says, "My name may be Tila Tequila but that doesn't mean I drink and drive." The tiniy hottie goes on to say, "If you need a ride home, it's simple. Just call a cab or have one of your sober friends take you home.

Tila joins Violet Kowal, the Salahis, January Ryan, Michael Lohan and others for the cause group's efforst against drunk driving. On May 31, the organization will host a "Celebrity Charity Tabloid Roast" to raise money for the organization.

- Mazda UK is organizing the Challenge & Inspire 2011 Competition and is calling out to all art lovers to share their most inspiring, innovative or creative ideas. By doing this they can win a number of great prizes including a car for a year and a trip to New York.

- In a recent survey of 2,480 female bloggers, 90% of the respondents like partnering with brands, as long as they are compensated. Of the 42% of bloggers approached by brands, the most commonly accepted sponsorship types are online reviews, (26%), affiliate program promotions (15%), and direct advertising (13%).

- For you young creatives out there interested in going to Cannes, there are three Young Lions packages for you to check out priced from €560 to €1,025.

Jennifer Aniston is lending her beauty once again to SmartWater for a new print campaign the brand just launched. One ad shows Aniston lounging in her undies. Another shows her stepping out of a car wearing a black dress.

Aniston's previous work includes a hilarious video in which she explains how a make something "go viral."

If there's on thing about the internet it's that everything's on it and nothing is hard to find. And in the case of this campaign from anti-porn organization XXXChurch.com, porn is just a typo away. And that's exactly what two young boys find out when they misspell a few things on their laptop.

And when they do misspell a few things, they are quite surprised and who shows up at their door. To each their own in terms of what gives them a rise online but what might give adults a rise is nothing any child should see no matter how tame it is. And that's what this campaign is all about. Making sure content of a sexual nature isn't accessed by children.

On the heels of Google's IO event, The Daily Beast reports Facebook hired PR firm Burson-Marstellar "to pitch anti-Google stories to newspapers, urging them to investigate claims that Google was invading people's privacy." It is also reported Burson offered to help an influential blogger write a negative op-ed article about the search giant.

Everything blew up in Facebook's...um...face when said influential blogger outed Burson publicly and USA Today picked up the story.

For its part, Facebook confirms it hired Burson but claims it did so because it feels Google is doing nefarious things when it comes to privacy and because it isn't happy with Google's use of Facebook's data for its own social networking service.

Approaching bloggers, Burson wrote Google's Social Circle is "designed to scrape private data and build deeply personal dossiers on millions of users--in a direct and flagrant violation of agreement with the FTC."

Check out the rest of the saga here but it really boils down to this; grown adults acting like fickle, vindictive children with no self-esteem who will stoop to playground antics to get their way. And that's not business. That's childish.

This is just funny. Bang on funny. And you'll see what we mean after you view this video for Bedford brewery Wells & Young's Bombardier Ale featuring a character named The Bombardier. There's lots of banging. And bombing. And general frivolity.

Facebook management system Buddy Media has acquired Spinback, a social commerce and analytics company. The acquisition gives Buddy Media the capability to bring its social media management and metrics outside the world of Facebook to the greater web.

Of the acquisition, Buddy Media Founder and CEO Michael Lazerow said, "Tens of millions of websites have added sharing buttons. Very few of them, however, can actually tell you how many sales were driven by these buttons. With this acquisition, Buddy Media can now answer the question 'what is the ROI of social media?' better than anyone else in the market in a holistic way, both on Facebook and off, and on Twitter and email."

In yet another sad confirmation the human race has lost its ability to appreciate humor, several cause groups have complained about a Sprint ad which ran several websites and newspapers Tuesday. The ad, which stated Sprint opposition to AT&T's proposed takeover of T-Mobile, features a man in a dress that looks like the one the T-Mobile Babe wears in the T-Mobile campaign.

A man in a dress! Now that's funny! Come on, people! But no. No one has a sense of humor anymore.

On complaint came from REC Networks Founder Michi Etre who is transgender and didn't like the ad. He issued a statement which read, in part, "We are deeply disturbed by an advertisement that was developed and approved in part by organizations including Media Access Project and the Center For Media Justice. While we do not view this as intentional transphobia on the part of MAP or the other organizations or Sprint, who purchased the advertising space, we feel that the depiction is still inappropriate."

Again. A man in a dress. What's next? Louisa May Alcott's Little Woman retitled because it offends midg...uh...little people?