They have an impressive roster of over a 100 porn stars who do live sex video chats. Huge names among them, like Tera Patrick, Belladonna or Jill Kelly to name just three.

Not all of them appear on a regular basis. I believe no more than 20-30% of those listed are actively doing shows but some of them have been online quite often during the last month. Anita Blond, Anita Dark, Aria Giovanni, Jill Kelly, Kylie G Worthy, Martina Warren, Sunny Leone, Vanessa Blue or Whitney Stevens are just a few that will probably sound familiar and I found online at least a couple times. At one point, I saw up to 7 porn stars online simultaneously but usually there's no more than a couple.

Average price is 10 credits per minute, with the big names usually charging a bit more. It's worse for European users: regional pricing makes 1 credit = 1 USD = 1 EUR. Sunny Leone (14 credits) and Jill Kelly (13 credits) were the most expensive ones I saw. I just don't want to imagine how much does Tera Patrick charge.

I'm Live also schedules monthly "free" shows with porn stars (free for those who have I'm Live credits). There's one scheduled for February 18th (next Wednesday) with Katja Kassin and Amber Rayne. As usual, they will be added to the roster but who knows how often they'll come back to do pay per minute shows.

I signed up for free about a month ago and I've been getting weekly emails announcing their themed weekends, where most hosts get dressed in some theme. So far, they've done secretary, nurse or halloween but this weekend (right after 2008 US Election Day) they are doing "Huge Election Finale" where "It's your right to choose... which positions you want them in". I just checked and most hosts seem to be unusually fond of US flags of all shapes and sizes.

I don't know if weekends are the slowest part of the week and they use this theme thing to lure people into the site but they certainly craft some interesting pieces of email marketing. Last week's halloween email also had a good one: "So get your sweet, long lollipop out and enjoy some lickin' action by our masked hotties!"

I signed up to a free account because I saw several porn stars are regularly there. But the price structure is not explained anywhere and I'm reluctant to get credits that I probably wouldn't be able to use anyway because of time differences.

+ Excellent interface, with the best category search of any webcam site I've tried.
+ A fantastic selection of models of all varieties, as well as couples girl/girl, guy/girl, groups & guys alone.
+ Joining a models 'fan club' gets you a good discount.
+ Credit holders are permitted to watch pre-recorded preview videos and 'mad video competition' entries.
+ Most of the girls have fast cams with sound.

- Customer service isn't great.
- Some of the girls are very good at wasting your time and money.
- For most of the girls, English is a second language.
- Imlive is very addictive! It is far more expensive than even the priciest pay-site -30 minutes can cost up to £80.00
- The bonus credits are very stingy and new members seem to get the best deal! A customer becomes a 'Silver member' after buying credit a few times, then a 'Gold Member', and with each change in status, one has a higher minimum spend and a feeble increase in bonus credit.

Imlive was always expensive, but recent changes to billing for UK customers -$1 per credit previously now costs closer to £1 per credit, means they have lost me as a customer.

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