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Editorial Reviews

The second volume of Growth, Employment, Inequality, and the Environment continues dealing with the fundamental economic problems of our time: employment, inequality, the environment, and quality of life. This volume takes on the long-term effects of growth and analyzes the policy aspect of these effects.

Figueroa achieves his goal by addressing two significant problems. First, to solve the epistemological challenges of building unity of knowledge, he presents a unified theory of capitalism. Second, he considers the epistemological problem of the role of theory in scientific knowledge. This book therefore deals with a consistent theoretical system. That having been said, these theories—which contain logically correct propositions—may turn out to be empirically false. In order to avoid this error, some rules of scientific knowledge are needed. Growth, Employment, Inequality, and the Environment presents a method that contains such rules. The method is derived from the Popperian epistemology, making it operational in economics. The proposed unified theory is therefore empirically valid; it is a good approximation of the real world. Theoretical economics is thus treated under explicit epistemological rules: theory is the servant, not the master.

Part II: The Very Long Run: Economic Growth And The Environment
Chapter 7 Economic Growth Under Environmental Stress
Chapter 8 Land Resources And Food Supply
Chapter 9 Economic Growth And Quality Of Society
Chapter Part Iii: The Political Economy Of The Unified Theory
Chapter 10 Science-Based Public Policies

Editorial Reviews

Growth, Employment, Inequality, and the Environment deals with the fundamental economic problems of our time: employment, inequality, the environment, and quality of life. This exciting new volume is unique in that it is the first book of its kind in which these problems are analyzed using a unified theory framework.

Figueroa achieves his goal by addressing two significant problems. First, to solve the epistemological challenges of building unity of knowledge, he presents a unified theory of capitalism. Second, he considers the epistemological problem of the role of theory in scientific knowledge. This book therefore deals with a consistent theoretical system. That having been said, these theories—which contain logically correct propositions—may turn out to be empirically false. In order to avoid this error, some rules of scientific knowledge are needed. Growth, Employment, Inequality, and the Environment presents a method that contains such rules. The method is derived from the Popperian epistemology, making it operational in economics. The proposed unified theory is therefore empirically valid; it is a good approximation of the real world. Theoretical economics is thus treated under explicit epistemological rules: theory is the servant, not the master.

Editorial Reviews

Your SEO guide to ranking on the top of Google search results

Google search is here to stay. An essential tool for discovery, from gathering information to deciding which product to buy amidst vast competition, consumers depend on Google to determine where to spend their dollars. Enter, SEO. SEO ensures your products and services get a top spot on search results.

With this short and informative book, you will learn:

How to hone your SEO goals and target your market

How to capitalize on back-linking and guest-blogging

How to manipulate SEO and learn from your competition

How you can appropriately brand your business, develop a good reputation, and spread your message through SEO

How to create SEO-relevant content using strong keywords

Don’t let your corner of the web be just another place with no page views. Help yourself stand out in the crowd with SEO for Small Business.

Table of Contents

Part 1 What SEO Can (and Can’t) Do for You (and Your Business)
Part 2 Maximize Your Search Results Presence
Part 3 Go Viral

Editorial Reviews

Hone your analytic talents and become part of the next bigthing

Getting a Big Data Job For Dummies is the ultimate guideto landing a position in one of the fastest-growing fields in themodern economy. Learn exactly what “big data” means, why it’s soimportant across all industries, and how you can obtain one of themost sought-after skill sets of the decade. This book walks youthrough the process of identifying your ideal big data job, shapingthe perfect resume, and nailing the interview, all in oneeasy-to-read guide.

Companies from all industries, including finance, technology,medicine, and defense, are harnessing massive amounts of data toreap a competitive advantage. The demand for big data professionalsis growing every year, and experts forecast an estimated 1.9million additional U.S. jobs in big data by 2015. Whether yourniche is developing the technology, handling the data, or analyzingthe results, turning your attention to a career in big data canlead to a more secure, more lucrative career path. Getting a BigData Job For Dummies provides an overview of the big datacareer arc, and then shows you how to get your foot in the doorwith topics like: * The education you need to succeed * The range of big data career path options * An overview of major big data employers * A plan to develop your job-landing strategy

Your analytic inclinations may be your ticket to long-lastingsuccess. In a highly competitive job market, developing your dataskills can create a situation where you pick your employer ratherthan the other way around. If you’re ready to get in on the groundfloor of the next big thing, Getting a Big Data Job ForDummies will teach you everything you need to know to getstarted today.

Part III: Finding a Job with the Right Organization
Chapter 8: Life as a Consultant
Chapter 9: Working as an In-House Big Data Specialist
Chapter 10: Living on the Edge with a Startup
Chapter 11: Serving in the Public Sector or Academia

Editorial Reviews

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.

Table of Contents

Part 1: Introducing direct and digital marketing
Chapter 1: What is direct and digital marketing?
Chapter 2: The database

Part 2: Using direct marketing to analyse the marketing situation
Chapter 3: The customer database: analysis and applications
Chapter 4: Using external databases in direct marketing

Editorial Reviews

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

Table of Contents

Part 1: Role
Chapter 1: Defining Public Relations
Chapter 2: The Evolution and History of Public Relations
Chapter 3: Ethical Considerations and the Role of Professional Bodies
Chapter 4: The Practice of Public Relations

Part 2: Process
Chapter 5: The Role and Scope of Research in Public Relations
Chapter 6: The Public Relations Process
Chapter 7: Communication Concepts and Practice in Public Relations
Chapter 8: Evaluation and Measurement of Public Relations Programs

Part 5: Application
Chapter 17: Communicating Corporate Affairs
Chapter 18: Public Relations in Entertainment, Sports, and Tourism
Chapter 19: Public Relations in Government
Chapter 20: Global Public Relations in an Interdependent World
Chapter 21: Public Relations in Non-Profit, Health, and Education Sectors

Editorial Reviews

Expanded and updated exclusively for graduates just entering the workforce, this extraordinary edition of Lean In includes a letter to graduates from Sheryl Sandberg and six additional chapters from experts offering advice on finding and getting the most out of a first job; résumé writing; best interviewing practices; negotiating your salary; listening to your inner voice; owning who you are; and leaning in for millennial men.

In 2013, Sheryl Sandberg’s Lean In became a massive cultural phenomenon and its title became an instant catchphrase for empowering women. The book soared to the top of best-seller lists both nationally and internationally, igniting global conversations about women and ambition. Sandberg packed theaters, dominated op-ed pages, appeared on every major television show and on the cover of Time magazine, and sparked ferocious debate about women and leadership. Now, this enhanced edition provides the entire text of the original book updated with more recent statistics and features a passionate letter from Sandberg encouraging graduates to find and commit to work they love. A combination of inspiration and practical advice, this new edition will speak directly to graduates and, like the original, will change lives.

New Material for the Graduate Edition:

A Letter to Graduates from Sheryl Sandberg

Find Your First Job, by Mindy Levy (Levy has more than twenty years of experience in all phases of organizational management and holds degrees from Wharton and Penn)

Negotiate Your Salary, by Kim Keating (Keating is the founder and managing director of Keating Advisors)

Man Up: Millennial Men and Equality, by Kunal Modi (Modi is a consultant at McKinsey & Company and a recent graduate of Harvard Kennedy School and Harvard Business School)

Leaning In Together, by Rachel Thomas (Thomas is the president of Lean In)

Own Who You Are, by Mellody Hobson (Hobson is the president of Ariel Investments)

Listen to Your Inner Voice, by Rachel Simmons (Simmons is cofounder of the Girls Leadership Institute)

12 Lean In stories (500-word essays), by readers around the world who have been inspired by Sandberg

Table of Contents

Chapter 1. The Leadership Ambition Gap: What Would You Do If You Weren’T Afraid?
Chapter 2. Sit At The Table
Chapter 3. Success And Likeability
Chapter 4. It’S A Jungle Gym, Not A Ladder
Chapter 5. Are You My Mentor?
Chapter 6. Seek And Speak Your Truth
Chapter 7. Don’T Leave Before You Leave
Chapter 8. Make Your Partner A Real Partner
Chapter 9. The Myth Of Doing It All
Chapter 10. Let’S Start Talking About It
Chapter 11. Working Together Toward Equality
Chapter 12. Own Who You Are By Mellody Hobson
Chapter 13. Man Up And Lean In By Kunal Modi
Chapter 14. Listen To Your Inner Voice By Rachel Simmons
Chapter 15. Find Your First Job By Mindy Levy
Chapter 16. Negotiate Your Salary By Kim Keating
Chapter 17. Let’S Lean In Together By Rachel Thomas

Editorial Reviews

Speak Like a Leader: The Definitve Guide to Mastering the Art of Conversation and Becoming a Great Speaker

If you want to become a great speaker you need to believe in secrets. The great secret of our time is that you can actually reach a very competent level at any skill just by harnessing the power of your most important asset – your brain. In “Speak Like a Leader” self-growth pioneer and social chameleon Andrian focuses on fundamental principles that define our speaking ability and presents the most impactful but extremely attainable ways to dramatically improve this inherited but quite neglected skill. Andrian begins with the contrarian premise that we live in an age of social and communicational stagnation, even though our forms of communication have evolved dramatically. The current oversimplification of our everyday processes and a lack of ambition when it comes to pursuing more deep and meaningful conversations with others have led us to dismiss the importance of the most fundamental skill that every leader must master: learning to speak in a simple yet influential way. Leaders know how to speak well because they speak in a way that immediately gets people interested in what they have to say; in a way that evokes the right emotions and leaves people waiting, agonizingly eager, for the next words to come out of their mouth; in a way that makes them more relatable and empathic; in a way that makes people believe that what they are saying is of immense value to them. Read more at: http://speaklikealeaderbook The next leaders won’t seek value from others. The next leaders will be the ones who will first find value within themselves, and then offer it to others. “Speak Like A Leader” teaches you exactly this. Learning to speak well is a skill that anyone can master, and is the most powerful way to communicate your message, discover your inner leader and make an impact in today’s loud world.

Editorial Reviews

Warehouse Management: A Complete Guide to Improving Efficiency and Minimizing Costs in the Modern Warehouse

Warehouses are an integral part of the modern supply chain, involved in sourcing, producing and distributing goods. However, due to the complexities of warehouse operations they can often be one of the most costly parts of the supply chain. Their efficient management is therefore critical for minimizing cost and contributing to an effective and efficient supply chain.

Warehouse Management provides a complete guide to best practice in warehouse operations. Covering everything from the latest technological advances to current environmental issues, this book provides a valuable companion to the modern warehouse. The text considers the many aspects of warehouse management, including cost reduction, productivity, people management, performance management, outsourcing, resourcing and costing a warehouse, the role of the warehouse and its manager, equipment, storage systems and health and safety.

Backed up with numerous case studies that demonstrate how to apply new technology, minimize spending, and create efficient, stream-lined operations, this book is a valuable resource for warehouse managers, logistics professionals, operations managers and students of logistics. This updated edition delves deeper into some of the key concepts and includes new case studies and short descriptions for each section of the book.

Editorial Reviews

A Business Continuity Management System (BCMS) is a management framework that creates controls to address risks and measure an organization’s ability to manage disruptions. The International Standard, ISO 22301, helps protect against the threats, including natural disaster, IT failure, staff illness, terrorist threat or a disruption in the supply chain. It provides a framework for assessing critical suppliers and their associated risks, assessing current business practices and planning contingency measures, so when disruptions happen, businesses are prepared and able to respond effectively.

Business Continuity Management System offers a complete guide to implementing a fit-for-purpose resilience capability in any organization. Structured in line with ISO 22301 and with a focus on performance improvement throughout, chapters cover developing, establishing and operating a BCMS initiative. Built upon the principles of the International Standard and current best practice, with a practical focus on theories and models, this book offers an objective, thorough solution for the practitioner.