Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Childrenswear in Saudi Arabia

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Executive Summary

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PROSPECTS

A decrease in spending on childrenswear

The disposable incomes of most consumers were hit hard by the rising cost of living due to the introduction of 5% VAT, which made shopping more expensive. Rising inflation also forced consumers to stop and think before making purchases – including purchases of childrenswear.

Frequent discounts and promotions attract customers

Consumers splurge on childrenswear during prosperous times when financial conditions are favourable. As 2018 saw reduced spending by consumers in almost all income groups, retailers did their best to attract customers by offering all kinds of discounts and promotions.

Demand for fashionable childrenswear increases

With the continued influence of Western fashion in apparel, the demand for global fashion in childrenswear is also increasing. International brands such as Zara, H&M, Justice and Next continue to gain popularity due to rising fashion-consciousness amongst the masses.

COMPETITIVE LANDSCAPE

Al Bandar Trading leads childrenswear

Al Bandar Trading continued to lead childrenswear in 2018, due to its popularity amongst the masses. Baby Shop, its children’s retail store, has over 107 outlets in the Kingdom.

M H Alshaya and Fawaz Abdulaziz Al Hokair follow

International brands continue to dominate childrenswear

Trusted international brands come with a commitment to high quality and are preferred by both locals and expatriates alike. As fashion-consciousness continues to grow, consumers not only look for high-quality products for their children, but also for trendy designs that make their children stand out.

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