Learning Materials For STUDENTS OF BALI TOURISM INSTITUTE

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Advance Marketing in Tourism and Hospitality

As an important function that brings companies and clients closer together, the Advance Marketing for Tourism and Hospitality subject will focus on implementing strategic marketing plan. The emphasis will be on the customer as it’s core component in an organizations success.

On a weekly basis, student’s assignment will exposes all aspects of modern marketing. It will allow students to develop and execute a complete marketing strategy, including brand design, pricing, product, channel distribution, Corporate Social Responsibility etc.

Throughout the semester students will conduct analysis on how to measure customer needs as well as a feedback on customer satisfaction with brands, prices and advertising. The marketing plan will reflect in both brand profitability and firm profitability. Students will learn to prepare sales projections and analyze simple accounting statements. The subject will aso discuss on competitive tactics and adjust the hotel’s marketing strategy to stay ahead of the competition.