Rating the Rankings

Brand & Reputation Rankings have an impact on how important stakeholders perceive brands and how they evaluate organizations and persons, including CEOs and other executives. Branding-Institute regularly publishes assessments by its experts on Brand & Reputation Rankings. Learn more about our Rated Rankings.

If you are interested in further discussions on Ranking Management or the impact of corporate reputation on your company’s performance, please join Markus Renner’s groups on LinkedIn:

According to the most recent "BrandZ" Ranking by Millward Brown, Google overtakes Apple in brand value for the first time. We have rated and assessed this globally noted ranking. Please click on the ...

Solid methodology but limited impact - in short, this is our rating of the CSR ranking "100 Best Corporate Citizens" carried out and published by Corporate Social Responsibilty Magazine. Please click ...

“Top 50 Companies for Diversity” is the worldwide most recognized ranking focusing on diversity. But what is this much-noticed diversity ranking really good for? Please click on the image to read the ...

In its latest issue Fortune Magazine published the annual "World's Most Admired Companies" ranking. We have already assessed the ranking and rated it as "highly valuable". Please click on the image t ...