Palermo's King Cheese

Brand Launch Campaign

Challenge

Introduce a new frozen pizza brand to an already saturated frozen pizza market. Loaded with a pound of real Wisconsin cheese, the King needed to be brought to the people.

Solution

Deliver The King’s cheesy proclamation by way of outdoor, radio and social ads with an unmistakable chorus.

impact

With a limited media spend that needed to reach as many users as possible, the campaign successfully engaged over 500M users through popular social media channels. Following the success of the digital phase, the campaign was expanded to incorporate traditional media outlets (radio, OOH) to fuel brand awareness across the land.