Elfenbein will work with retailers and licensees to build comprehensive global consumer product programs and retail initiatives for each of the company’s brands.

Genius Brands International Inc., a leading media company that creates, produces and licenses children’s multimedia entertainment content and products for global broadcast, digital and retail distribution, has named Cindy Elfenbein vice president of Global Consumer Products and Retail Development.

As a 25-year innovative retail and sales promotions’ executive, Elfenbein brings extensive experience to the role across consumer products, licensing and retail. Elfenbein will work with retailers and licensees to build comprehensive global consumer product programs and retail initiatives for each of the company’s brands, specifically Rainbow Rangers, premiering in fall 2018 on Nick Jr., Llama Llama, currently available on Netflix, and the re-launch of the award-winning Baby Genius®, as well as Thomas Edison’s Secret Lab, Secret Millionaires Club and others in development.

“I am thrilled to be collaborating with the team at Genius Brands on the expansion of their IP library into retail, and equally excited to be working again with the company’s CEO Andy Heyward,” Elfenbein said in a release. “This is a tremendous opportunity to work with two of the most amazing and fresh properties to emerge in a long time that have all the makings of becoming break out hits.”