OK, Google. How search voice impacts the SEO

February 15, 2017

In far 1952 Bell Laboratories company presented invention “Audrey”. It’s something like search voice, that had troubles with vocabulary. “Audrey” used digits only, but there was a number of restrictions:
* a person who asked used to be a male;
* he had to use “Audrey” before;
* it was necessary to make the pause between words for 35 seconds.
So, if you did everything properly, the system would show 90% properly result.
Years passed, and 10 years later (1962 year) IBM company presented Shoebox computer, that understood 16 words, but only English words. Accordingly, it may be concluded that the replacing of digits by words and phrases took 10 years.

The 2002 year, Google launched the beta version of Voice Search designed to voice search on the Internet. It didn’t really work out, though, alas. The user had to call a special number to get the answer the question. It wasn’t quite convenient and took a lot of time.

The 2009 year. Voice Search for iPhone had been produced. The work of this application was based on an incredible calculations of supercomputers. This data analyze lets to develop modern voice search systems.

The 2011 year. Google, after analyze of trials and errors, added the speech recognition function to Chrom. Today, the base has about 230 billion words in different languages of the world.

October 14, 2011. Apple launched iPhone 4s with Siri application. Siri can recognize the speech and serve as a personal guide on the Internet.

The consequences of using the voice search

Today Voice Search is alternative to typed search queries. VS is used for search of music, ask for directions, call someone and so on.

However, there are common features to all age groups. According to statistics, people use Google search by voice while watching television or being somewhere with friends.

What should I do for SEO

Human beings are curious creatures. We like to question and read new information. And, data pulled from the search giant shows a 61% YoY increase in question phrases. These phrases include conversational words like “who,” “what,” “where,” “when” and “how.”
Such phrases have a higher probability to occur in natural speech, rather than in typing.

The information contained on the web page has to answer the question. For example, if user wants to know about supper menu, the web page should have information with “today you’ll have supper … “ with the photo of this dish and the video how to eat it. Well, just in case.
Mobilize your website. This is the first priority if you want to have search TOP position. You can face the issue to choose Adaptive Web Design or Mobile Version. It doesn’t actually matter, although the mobile version is less easy. It's time to use micro scheme because structured pages are ranked better and faster.
Voice search and personal assistants present a new challenge and opportunity for marketers. By 2020, voice and image-based searches are expected to contribute at least half of all searches. But, remember that users are only warming up to this next style of searching. So, data and research on voice SEO are still very limited.