To perform this job successfully, the individual should have a comprehensive understanding of:

Internet best practices, Website Audits and Competitive Search Analysis and the
impact that these have on SEO

The Director/Principal SEO Consultant must be able to articulate and communicate
the impact that Technical Structure, Design & Aesthetics, Content, Navigation,
Information Architecture, Branding/Marketing, Performance, Functionality and
ecommerce have on SEO

Degree in Marketing with Online Marketing experience

5 – 10 years experience managing websites, both static and dynamic, updating
content and images where SEO and PPC played key role in delivery

Excellent copywriting skills with a high standard of written English

Ability to specify technical changes to technical/development teams

An in depth understanding of search engines, search engine optimization and
factors that influence high rankings in Google

Experience with PPC - Management of Pay per click programs

Backlinking: can demonstrate successful link building campaigns that
result in the acquisition of large volumes of inbound, high quality links