Who needs the Oscars anyway – when Hollywood is in Vienna. At WestLicht. Museum for Photography stars of the 1920s and 30s are currently queuing up in the exhibition EDWARD STEICHEN. IN HIGH FASHION which opened Tuesday night. Among them young Katharine Hepburn posing in a raincoat, Gary Cooper in suit and tie with a charming smile, Marlene Dietrich lounging lasciviously on a sofa. They were all captured for the pages of Vogue and Vanity Fair by Edward Steichen, one of the most important photographers of the 20th century. Already a famous photographer before, Steichen revolutionized fashion photography during his time as chief photographer at Condé Nast and his influence is still felt today, as co-curator William A. Ewing emphasized on the occasion of the opening. Steichen dressed the stars in the latest outfits and staged fashion in a way that for the first time readers could identify with it. Walking through the exhibition of around 200 rare vintage prints, the numerous visitors of the opening marveled at the beautifully captured designs by the greatest couturiers, at the number of stars and starlets from Hollywood’s golden age and at Steichen’s artistry. The crowd which gathered at WestLicht certainly matched the one on the Red Carpet at the Oscars.