Aeroblades is a modular LED based urban lighting system designed for renowned innovators in LED light sources, Cree Inc. (formerly Ruud Lighting). By partnering with Cree Inc. Speirs + Major were able to design the system starting from the light source up, to obtain the best possible performance from the LEDs. As the thermal performance of the LED is critical to its long life expectancy, the entire form of each Aeroblade has been designed as its heat sink. The result is a complete integration of looks and performance.

Until now, most other LED street lights have used LEDs within the constraints of standard form factors. In truly utilising the unique opportunities of LED technology Aeroblades has completely redefined both looks and performance for urban LED lighting.

With a system based on a series of blades, Aeroblades offers inherent versatility and scalability. 20 different ‘NanoOptic’ distributions allow for further customisation. Add in choices for colour temperature, drive current, mounting and finishing and there are over 300 possible versions available to suit the requirements of almost any urban scheme.

Speirs + Major were also commissioned by Cree Inc.to provide identity guidelines for the product marketing, brochures, logo and web videos. The graphic identity was built on the same simple and clean design principles of the product. By subtly revealing the product in a series of web videos a change of perspective is opened up, communicating a new understanding of how an urban street light can look and should perform.