One Shubert
Alley, Broadway's exclusive gift shop, is located in Shubert Alley between
44th and 45th Streets and between Broadway and 8th Avenue. Literally in the
center of the Broadway theatre district, the store occupies the space once
allotted to three dressing rooms of the legendary Booth Theatre. Stars such
as Blythe Danner, Walter Matthau, Henry Fonda, and even the Lunts prepared
for their shows in this same space. One Shubert Alley is sandwiched between
the Booth and Shubert Theatres and thus has had many famous neighbors: "A
Chorus Line", "Sunday in the Park with George", "The Elephant Man", and
currently "Gypsy", to name just a few. What makes One Shubert Alley a star
in its own right, however, is that it was the first store ever to sell
Broadway show merchandise outside of a Broadway theatre. Years ago, if you
wanted an "Oklahoma" program you would have to buy a ticket and attend the
show in order to obtain it.