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Tuesday, 1 September 2015

Logo Makeover lessons from Google in refreshing your sell

So we are into the last quarter of the calendar year. Pupils in the state sector are back to school. Time for fresh thinking. Time to repaint. Time for a makeover.

The
Designer Lo Min Ming has worked for the likes of Google, Dropbox and Microsoft

“The key
to a good logo, is making it distinctive, memorable, and recognisable"

Google
logo cut and pasted

and processed on painting mode on Nikon Coolpix

After
17 years GOOGLE has refreshed its logo which is now part of a new identity family that
includes the Google dots and 'G' icon.

Users now require a world of seamless computing across the huge number of devices they have and the different kinds of inputs (such as tap, type
and talk).

To make a
strong first impression on consumers, businesses need a logo with impact.

Despite
the importance of a logo, Many smaller businesses often
struggle to design a memorable one ,with their limited budgets compared to the likes of Google.

A 2014
study from a cloud-based platform solutions provider Endurance International Group discovered that 15 % of small businesses with five employees or less have no
logo at all, with 56 % of businesses having designed their own logos without
any professional help.

Google
logo cut and pasted and processed

on painting mode on Nikon Coolpix

A logo which stands out and a Web presence makes an impression are an important part of building your brand.

The
research revealed that more than a quarter of small businesses were planning on
changing their logo in the net quarter. (The study was based on surveys of 491 small businesses with fewer than five employees. )

Businesses should choose a design that has staying power, but it's
important to be open to subtle changes over time. Brands
may need to refresh their logo as the company protects, expands, and develops new audiences – As your Brand
evolves you need to protect your Brand’s
DNA. Don't lose sight of what makes your brand recognisable – whether it’s a
signature colour, graphic or font.

3 tips.

Google
logo cut and pasted and processed on painting mode

on Nikon Coolpix

Ask your audience. Social media makes it easy to communicate
directly with your customers. Engage them in the process by asking for their input
and even allowing them to judge potential designs.

Keep it simple salesperson. A complete brand overhaul may alienate some of your customers,
so less is more when it comes to a makeover. Focus on one or two elements and
make subtle changes.

Communicate the change. To avoid confusion, the refresh
should be consistent at every touch point or moment of opportunity with your customers.

Ensure a
seamless experience by communicating the change well in advance with your employees and updating
marketing materials.

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About Me

I have been a training consultant for 30 years.
I also research Buyers Views of Sales people for an ongoing research study I have done for the last twelve years
The majority of photographs, videos and audios in this blog are taken on my new Fujifilm Fine pix T from May 2012 The Pencil Sketches are mine also