The future of television is here, with advancements in 4K UHD, High Dynamic Range and improved Smart TV features

Frankfurt, Germany (29th February 2016) – Panasonic has today unveiled its expanded 2016 line up of 4K UHD LED VIERA TVs, signaling continued strategic growth across Europe to deliver a cutting-edge 4K UHD TV range with larger screen sizes and premium design.

The latest generation of Panasonic’s 4K Pro TVs are shaping the future of television with innovations in 4K UHD and High Dynamic Range (HDR) technologies. For example, the flagship DX900 reaffirms Panasonic’s commitment to bring the ultimate cinematic experience to the home. Not only is it Panasonic’s first ‘Ultra HD Premium’ certified TV, the DX900 also features a brand-new super accurate Studio Master HCX+ chipset and a new LCD panel which delivers outstanding 4K UHD picture quality just as Hollywood directors intended. The new line-up also delivers HDR performance further down the range, with the DX900, DX800, DX780, DX750, DX730, and DX700 all capable of handling High Dynamic Range video.

Alongside a suite of improved Smart TV features, the look of the 2016 line-up takes inspiration from interior design, with premium materials used to create elegant frames and pedestals. The range also includes the DX800 series featuring a refined freestyle frame that turns your TV into a work of art. Ultra-slim designs enable extra-large screens to fit easily in any room so you can enjoy a true cinema experience at home. Also, Panasonic’s exciting new UB900 Ultra HD Blu-ray disc Player which is set to launch early in 2016 will be the perfect partner for the DX900s’ beautiful native 4K UHD resolution.

The 2016 line-up includes a variety of 4K UHD flat-panel models, headed up by the flagship DX900 series, a 3000Hz Backlight Motion Rate (BMR) 4K UHD LED TV available in 58- and 65-inch. The 2015 flat panel line-up also includes the high-end DX800 series (2000Hz BMR, available in 50- and 58-inch), the DX780/750 series (1800Hz BMR, available in 50-, 58-, and 65-inch), the DX700 series (1400Hz BMR, available 40-, 50-, and 58-inch), the DX650 series (1000Hz BMR, available in 40-, 49-, and 55-inch) and the DX600 series (800Hz BMR, available in 40-, 49-, and 55-inch).

Delivering HDR with Studio Master HCX+ (DX900) / HCX (DX800/780/750) processors
Central to the 2016 4K UHD LED VIERA range is a brand new chipset called the Studio Master HCX+ (Hollywood Cinema Experience plus) for DX900 and Studio Master HCX (Hollywood Cinema Experience) for DX800/780/750. The HCX processor allows you the flexibility to achieve great colour accuracy even with content that hasn’t been made in HDR.

SDR content is faithfully replicated thanks to an upgraded 3D Look Up Table system used in Panasonic’s 2015 flagship LCD TVs. This incorporates a registry of 8,000 reference points which enables 40 times more colour accuracy than in a traditional TV.

Previously only possible via expensive professional studio master screens, Panasonic has added a new colour compensation algorithm to the DX900. This further enhances on-screen colour accuracy, meaning it can reproduce hues and tones within the Rec. 709 standard space at every level of brightness.

A whole new category of LCD: the Professional Cinema Display
The flagship DX900 series, with its new honeycomb-structure local dimming technology, also proves that an LCD screen can deliver both bright highs and deep blacks that a great HDR experience demands. The honeycomb design divides the screen into hundreds of ‘zones’ of individually controlled light clusters. These zones are isolated from each other to remove light leakage issues that can lead to a ‘light halo’ effect around bright objects.

The ultra-transmissive LCD cells allow the DX900 series to showcase greater brightness peaks (up to 1,000 nits) across a wider portion of the screen than conventional HDR LCD TVs. This means consumers see a more vibrant image that really utilises HDR’s potential without significantly using more power.

Finally, Panasonic’s Wide Colour Phosphor technology combines advanced LED backlighting with a new colour filter system and delivers a wider colour spectrum, allowing you to see nuanced and natural colour tones, especially during dark scenes.

Tuned by Hollywood
Panasonic’s collaboration with the film community, forged through the Panasonic Hollywood Lab, is helping Panasonic reach new heights to deliver the most accurate colour reproduction.

Panasonic’s 2016 4K UHD LED VIERA range have been tuned to an incredibly fine level in Hollywood in collaboration with renowned Hollywood colourist Mike Sowa (DX900) and Panasonic’s Hollywood Labs (DX800/780/750) to ensure that HDR and SDR playback lives up to the original vision of filmmakers and content creators.

The UHD Alliance has judged the DX900 series capable of the highest Ultra HD Premium grade, as it meets a range of tough picture performance criteria including resolution and HDR performance as well as image precision, wide colour gamuts and more. The DX900 has also earned 4K Certification from a renowned independent quality assurance group, THX Ltd. – recognition of picture quality and accuracy that few TVs achieve.

Award-winning cinematographer Vanja Cernjul, who is behind the popular TV series Marco Polo and Orange Is The New Black, is a big advocate of Panasonic’s VIERA range and discussed the importance of HDR during CES this year saying: “I think when consumers see a 4K HDR image, they will get used to it very quickly, and then just start demanding it”. Panasonic has also worked closely with Vanja to create a cinematic short film which explores ways Panasonic’s VIERA Ultra HD Premium TVs faithfully reproduce the director’s vision.

Firefox OS makes smart TV simple
Panasonic’s DX-series UHD TVs are powered by Firefox OS. Thanks to the intuitive and customisable TV home screen powered by Firefox OS, you can quickly access favourite TV channels, apps, videos, websites and content. Consumers are provided with three standard choices for “quick access” to Live TV, apps and personal connected devices. Firefox OS can also be personalised by pinning favourite apps or content to the TV home screen.

A new Firefox OS update, planned for later this year, will provide new ways to discover Web apps and save them to your TV. Firefox OS will feature Web Apps with curated TV optimized Web content (games, news, VOD, weather and more) and offer users an easy “click to watch” content discovery experience with no installation necessary.

This update will also equip Panasonic ‘s DX-series UHD TVs powered by Firefox OS with features that provide a seamless Firefox experience across multiple platforms, including a “send to TV” feature to easily share Web contents from Firefox for Android to a Firefox OS powered TV.

Video-on-Demand Services
In addition to supporting many world-class or locally popular OTT video-on demand services, the DX900 through to DX700 series TVs will soon offer titles in HDR from Amazon, including award-winning Amazon Original Series, and more. Panasonic also plans to support the upcoming Netflix HDR streams.

• 4K UHD LED with 1400Hz (BMR) – advanced panel for excellent picture quality and flicker-free, clear motion
• High Dynamic Range (HDR) – get ready for life-like images that are much closer to the way your eyes see the real world
• Switch Design – gives you flexibility and harmony for your lifestyle thanks to a smart, adjustable pedestal
• Wide Colour Spectrum – experience an even wider colour range for more natural scenes and an enhanced viewing experience
• Local Dimming – revel in outstanding entertainment with more depth thanks to deep blacks and fine gradations
• My Home Screen 2.0 – a new, intuitive look and feel gives you easy access to all your favourite content

• 4K UHD LED TV with 800Hz (BMR) and Quad Core PRO – for great picture quality and seamless Smart interaction
• Tailored Design – elegant design that fits in with any interior along with the flexibility of an adjustable pedestal
• My Home Screen 2.0 – a new, intuitive look and feel gives you easy access to all your favourite content
• Adaptive Backlight Dimming – enjoy crisp dark scenes and high contrast with a constantly optimised backlight
• Internet Apps – browse the Web, access a large number of apps and enjoy big-screen Video on Demand entertainment

• Full HD LED with up to 1000Hz (BMR)*1 – high-speed panels for brilliant, smooth motion picture quality
• Bright Panel*2 – revel in bright colours and images to enjoy a more exciting experience with every film or programme
• Adaptive Backlight Dimming – enjoy crisp dark scenes and high contrast with a constantly optimised backlight
• TV Anywhere*3 – your entertainment, from the TV to your Web-enabled mobile device, even outside the home
• In-house TV Streaming – place the TV freely in your home and enjoy programmes streamed from a dedicated server

*1 Depending on screen size, 32˝: 400Hz / *2 DS630 Series supports 3D / *3 Depending on regions and channels; Not available with TX-32DS600 / *4 Design may differ according to screen size