BASE Adds Will Worsdell To The Line-Up At The 2018 Insight Forum

The British Association for Screen Entertainment (BASE) has today announced that Will Worsdell, Controller of Media and Marketing at ITV and co-founder of The Park will be joining the line-up at the BASE Insight Forum, taking place next Wednesday 14th March at Picturehouse Central, London.

With over 15 years’ experience of working agency and client side in the UK and Australia, Worsdell has formed award winning brand partnerships, taken the strategic lead on a range of blue chip brands and launched a TV channel to become the most watched of its type in the UK. During his time at ITV, he has helped to launch the ITV Hub, rebrand ITV2 and drive a fresh approach to their experiential marketing.

During his session, Worsdell will be telling the story of how 2017 became the year for ITV2 and its engagement with the youth audience. Specifically talking about the channels, techniques and insights used to grow Love Island’s audience exponentially, which led to establish ITV2 as the top channel for youth audiences in the UK.

Speaking on the event, Worsdell said: “With the focus of this year’s BASE Insight Forum being the young shopper, it is a great platform to be able to highlight how we’ve been adapting our approach to really appeal to young audiences. I will be using my session to talk about what it was about the show, Love Island, the popular culture and media interaction around it that led to the creation of a youth culture phenomenon.”

The 2018 BASE Insight Forum, supported by the Entertainment Retailers Association (ERA) is a morning event; starting at 8.30am and wrapping up at 2pm, and will bring together up to 300 people from across the industry.