Social Media Optimization

It’s not a buzzword anymore

The statistics are staggering. With over half of the
world’s population now active on social media, it isn’t
just a passing fad. It’s where people are, and it’s
how they’re sharing what they love with their family
and friends. Increasingly, it’s become the principal
way we share our ideas, our goals, and our works.

Some businesses choose not to invest in social media.
Maybe it’s because they see their friends spending (read:
wasting) countless hours on Facebook playing Farmville,
or people chatting on Twitter and conclude that it has
nothing to do with business and is a waste of time.
You can’t blame them, really. But to do so would be
to skip a simple but incredibly powerful principle of
marketing: meet people where they are at.

What is Social Media?

Quite simply, social media refers to that part of the
internet that allows people to communicate with each
other in a public (or semi-public) forum. It includes
many of the popular sites such as:

YouTube

Facebook

Twitter

Pinterest

Yelp

Foursquare

Working with a social media marketing company that
understands these platforms and their respective nuances
is an essential part of success..

How to Make the Most of Social Media

There are 3 levels of effectiveness in a social media
campaign or strategy, and they each build on each other.

Build an audience (Basic)

Engagement (Effective)

Create & support evangelists (Viral)

Canada SEO Company understands this and can help your
business succeed with its social marketing endeavours.