In this module you’ll learn what online reputation is and why it's so vital to focus on right now.

Successful online companies are well-aware of their reputations; however, many offline companies and local businesses are oblivious to how they are viewed by their customers and prospects on the internet.

Here you'll learn...

The Theory:

how much people actually trust reviews online

the difference between Reputation Marketing and Reputation Management (yes, they are different!)

how people view good reputations, no reputations and bad reputations online

how to find these businesses with negative reputations so you can reach out to them

the difference between Referral Marketing and Reputation Marketing

the 4 Pillars of Online Reputation Marketing.

The Tasks:

keyword-rich reviews and why they're important for converting more customers

Basic keyword research demo to find local service keywords for your clients

Why business listing sites are a crucial part of Reputation Marketing

Walk-thru on claiming your local business listings

How to rank higher in Google Maps (very important for online reputations!)

How to optimize a Google+ page listing

How to get more reviews & better quality reviews for your clients

Step 2: Managing & Marketing 5-Star Reputations Online

In these videos, you'll learn how you can make money with online reputation services and I'll be sharing some awesome ideas that you can use when delivering for your clients. We'll cover how to choose the best industries to work with, which ones to avoid and common prospect excuses. I'll also share a neat little hack if you want to outsource all of it if you don't want to do it all yourself. And last but not least, I'll share my companies very own proven Reputation Marketing strategy that built more than 500 5-star reputations online.

I've included the most important tasks in effectively building, managing and marketing reputations online...