Software vs Apps: The Future of Development

According to the latest research by Google, 74% of all B2B leads are already made with a smartphone. As of February 2013, the number of active US app users exceeds the desktop and laptop users and the mobile market is growing at a very rapid pace.

Intersog has analyzed Google mobile market outlook in terms of mobile app development, marketing and business strategy and compiled the most interesting findings in a presentation below.

Get in touch!

Vik is our Brand Journalist and Head of Online Marketing / PR with 11+ years of international experience in IT B2B. He's also a guest blog contributor to Business2community, SitePoint, Journal of mHealth, Wearable Valley and other IT portals. You can contact him directly on LinkedIn.