Friday, November 20, 2009

Word-of-Mouth

People have been sharing hilarious bits of viral culture with me lately, showing how the Internet helps word-of-mouth campaigns and vice versa. YouTube has played a prominent role, as has Amazon, two titans of 2.0. People will often ask: "Where did you find out about this?" and I say, "People told me about it," just like I told them. Every bit (especially the oozinator and the shake weight) has elicited tearful laughter or stress relief. That doesn't go unshared.