Panasonic launches one-stop BtoB air-con business centre in M’sia

TO CATER to the growing demand for complete energy-efficient, large scale air-conditioning solutions, Panasonic recently launched Panasonic Appliances Air-Conditioning System Engineering Malaysia – PAPASEMY. According to a press release, Panasonic is the only manufacturer of Variable Refrigerant Flow (VRF) Systems with its own factory in Malaysia is able to offer the ideal integration of research and development, manufacturing, planning, procurement, sales, logistics, delivery and service.

Leading this new venture is Mamoru Yoshida, Executive Board Member of Panasonic Corporation Japan and President of Air-Conditioner Business Division Japan, “With Panasonic’s strong brand presence in the BtoC (Business to Consumer) business, we hope to leverage our strength by extending our capability to the BtoB (Business to Business) segment and approach, which actually cover more than 50 per cent of our group total business. As a matter of fact, Panasonic’s air-conditioners are well received by many building developers, and are actually equipped in many condominiums and bungalows here in Malaysia,” explains Yoshida.

Coupled with Asia’s first cloud solution service, “Panasonic Smart Cloud”, customers are offered more advanced solutions which combine air conditioning systems with intelligent data processing. These are controllable from a single internet connection, allowing the climate control systems of partner buildings to be managed round the clock in real-time. It permits for convenient operation analysis and reporting for planning improvement, improved energy efficiency and predictive maintenance.

PAPASEMY’s BtoB Customer Service is available 365 days a year and 24 hours a day to handle any technical enquiries from all its “Panasonic Smart Cloud” customers besides also providing on-site monitoring of air-conditioning systems.

Deputy Director of PAPASEMY Toshi Watanabe said, “Today’s business environment is ever changing and choosing the right partner with the right passion to offer flexible solutions is becoming increasingly important. At PAPASEMY, we aim to become that partner, to foresee the future and develop future-proof air-conditioning solutions for all our business partners.”