Archive for "Blog" Category

Whether it’s the big, top-down “reshape our brand architecture and develop all of the subsidiary brand positioning and messaging” corporate effort, or the more focused “tweak and update our position and message” exercise, Cohesion is perfectly suited to partner with organizations both large and small. Since 1999, we’ve utilized our marketing direction approach to position […]

Is your messaging holding back your success? “One day I will find the right words, and they will be simple.” ―Jack Kerouac, The Dharma Bums Every day, we watch as the right (or wrong) messaging impacts the success, failure, or sideways movement of companies, brands, politicians and more. (Think Google, current political leaders, and too […]

PRESS RELEASE Cohesion Introduces Marketing Workshops; Developed For Smaller And Midsize Organizations August 2, 2017 (St. Louis, Missouri) — Cohesion (http://cohesioncompany.com), a multi-disciplined strategy firm focused on brand, marketing and communications structure and solutions, is now offering two-day Marketing Workshops, according to Brian Creath, president of Cohesion. “Every week we talk with small and […]

You’ve built the product and/or service. You’ve started the business. And it’s growing. But you’ve been so focused on initial sales, operations and cash flow that marketing — well, that just seems like something that can wait until you get a little bigger. And have a little more cash in the bank. Every week, we […]

Since 1999, Cohesion has worked with clients across the country to build, strengthen and manage brand assets and marketing strategies. During that time, our firm has learned a lot about the key brand and marketing needs of clients and the issues that impact them most. How to frame them; how to solve them. Below, are […]

Most often used as a blueprint for understanding where and how to transform experience to new, digital frameworks – user/customer experience mapping has become a dominant tool in recent years. And while this process can prove incredibly beneficial to build a foundation for functional development, it often lacks the next natural layer of messaging/content needed to drive true […]

Still can’t convince management they should upgrade your brand? Try these 6 arguments. Earlier this year, Brand Finance released its annual study: “Global 500: The most valuable brands of 2017.” The study reports that the monetary value of the Google brand increased to $109.5 billion last year, representing a year-over-year increase of 24%. Google is […]

One day it happens: Your brand is no longer as relevant as it should be. Categories shift. Products change. Channels disappear. Sometimes, you simply need to adjust and evolve to meet new tastes, trends and interests. Fear not: Since 1999, Cohesion has helped more than 120 brands ‘re-brand’ and otherwise re-position meaning, direction and messaging. Our […]

Categories shift. Products change. Channels disappear. Sometimes, you simply need to adjust and evolve to meet new tastes, trends and interests. Brand positioning is about finding relevance. If you don’t currently have it, it’s time to find it. Since 1999, Cohesion has helped more than 120 brands ‘re-brand’ and otherwise re-position meaning, direction and messaging. Some […]