Do you remember that thick book that would show up on the doorstep once a year or so? Remember searching through that tiny print for the number of the pizza place down the road, or an address for a mechanic nearby? Well, long gone are the days of the phone book. With all the information we could ever need on our smartphones, finding information on a business is easier than ever before.

You can almost hear the frustration from the man depicted above. He’s imagining all sorts of perceived headaches tied into updating the digital presence of his business: “What’s the point with even trying to do anything on the internet? I can’t compete with all those businesses! How does this all work to help me?”

Just the word analytics evokes fear in most folks I get it, but the reality of the situation is you have actually been using analytics for years. How many of you kept a tower log or progress book? That is analytics in its most rudimentary form. After all, you were using that to...

Digital vs Traditional MarketingI was asked the other day the last time I had opened a newspaper. Honestly I wasn’t sure. So I wondered how many people actually read the newspaper any more, and lets just say the numbers are going down, quickly! But mobile use is on the rise. It’s not really a...