One of first apps to utilize Google’s new YouTube Android Player API
improves discovery on YouTube

January 02, 2013 09:00 AM Eastern Time

SANTA CLARA, Calif.--(BUSINESS WIRE)--9x9.tv
today announced the availability of its YouTube video discovery app for
AndroidTM devices on Google PlayTM. 9x9.tv
provides viewers with curated video channels in a format that makes it
easy for users to flip, find, and play YouTubeTM videos on
their Android smartphones and tablets. This gives users a simple way to
consume video content in a method similar to how Flipboard and Zite
revolutionized consumption of written material on tablets and phones.

“When the opportunity arose for us to be one of the first to leverage
Google’s YouTube Android Player API, we saw it as the perfect way to
make it easy for people to find and enjoy the best that YouTube has to
offer”

The 9x9.tv app is one of the first to utilize Google’s new YouTube
Android Player API, enabling 9x9.tv to improve discovery on YouTube for
Android smartphone and tablet users. It provides continuous video
playback and easy navigation designed to mimic the TV experience.
Similar to flipping through channels on TV, users can easily flip left
and right to change videos in a channel, and up and down to change
channels, just with the swipe of a finger on their Android devices.

The app’s unique “day parting” and recommendation capabilities allow a
curated set of nine YouTube channels to be featured according to the
time of day. Users can tune in at any time for a personalized,
bite-sized selection of channels with content that informs and
entertains. For example, the “Morning Shows” time slot provides users
with channels including news and morning talk show videos. During “Late
Night,” the channels focus on comedy and late night talk shows. At any
time, people can also search through a variety of alternative channels
that cater to their unique lifestyle.

“When the opportunity arose for us to be one of the first to leverage
Google’s YouTube Android Player API, we saw it as the perfect way to
make it easy for people to find and enjoy the best that YouTube has to
offer,” said Jack Chang, COO of 9x9.tv. “With our app, users can now get
a more TV-like experience on Android devices by flipping through
high-quality YouTube channels and discovering videos that are
interesting and relevant to them, at any time of the day.”

9x9.tv is a Silicon Valley company headquartered in Santa Clara,
California with international offices in Taipei and Beijing. Funded by
venture capitalists, private investors and corporate investors, 9x9.tv
is leading the way to revolutionize how Web videos are managed,
delivered and consumed. For more information, visit www.9x9.tv.

Android, Google Play and YouTube are trademarks of Google, Inc. All
other trademarks are property of their respective owners.