Anheuser-Busch Buys Cardinals Stadium Naming Rights

About This Project

Superlative was hired to conduct a comprehensive asset inventory and valuation of the Cardinals’ potential sponsorship, club suites and premium seating opportunities and develop a Revenue Potential Study. Executive team members conducted an industry-wide and marketplace comparative analysis and assessment for the Cardinals including the revenues, financing and advertising entitlements associated with new MLB stadiums. The team then developed a comparative analysis report on MLB Naming Rights agreements that served as a vital piece of the overall efforts for the new stadium construction when forecasting potential revenues.