The Fubuki series, which has caused a "White Whirlwind" in the market, has a new addition to the family, Fubuki AT, launching Fall 2014. The Fubuki AT Series will utilize the core technology, Modulus Differential Technology (MDT) in order to optimize launch angle and spin. Based on the bend profile of Alpha, which leads to a smooth head acceleration, we have increased dynamic launch control to this profile. With an easier launch angle and distance control, it fits a wide variety of players. By adjusting the shaft geometry and the composition of the layers, we were also able to obtain a counter balanced shaft. By decreasing the moment of inertia, we aim to increase head speed.

■ Pricing & Availability

The FUBUKI™ AT-Series will be available through MRCauthorized retailers and dealers nationwide beginning September 19, and will have a suggested retail price of $300.

The shaft is offered in the following weights and flexes: 50 R/SR/S, 60 SR/S/X, and 70 S/X

MRC GOLF, INC. is a wholly owned subsidiary of Mitsubishi Rayon Co., LTD., dedicated to designing and developing high performance composite golf shafts for discerning golfers everywhere. MRC GOLF leverages their own resources and raw materials (vertical integration), which gives them a competitive advantage. Over the years, MRC GOLF has been a leading supplier of premium composite golf shafts worldwide. With many of the world's best players using Mitsubishi Rayon golf shafts, MRC GOLF has established itself as a dominant force in the golf industry.

Mitsubishi Rayon Co., LTD. (MRC) was established in 1933 as a manufacturer of rayon fibers. Since then, the company's interests have diversified to include specialized chemicals, plastics, and other synthetic fibers. Through continuous design and innovation, MRC has expanded its business focus into other areas that include resin systems, carbon fibers and composite materials, and a variety of other specialty products, including composite golf shafts. MRC's vertical integration advantage, the ability to design, develop and manufacture any combination of resins and fibers, sets them apart from their competition and gives them a competitive advantage. Today, MRC is recognized as the world leader in manufacturing and supplying carbon fiber and composite materials for performance based sporting goods applications.