Book review

This book is designed to assist the sole trader, small business owner, student, business manager or international sales representative in understanding the fundamentals and practicalities, of both the business and the export/international trade environment. It is written concisely, using key points, and with brief explanations. It is not a textbook in the conventional sense. For the business person it is an book that can assist in clarifying issues that arise in the work environment. For the student it contains a wealth of "to the point," information to broaden your knowledge. For business people, the book explains the day-to-day realities of the international business environment. To students, it gives the facts you should include in your answers. In order to build an effective answer you need to elaborate and illustrate, using your own knowledge and understanding. "The Business & Export Handbook" means you have information on hand to cover issues such as business plans, considerations regarding selection and management of agents and distributors, or Incoterms 2010, as examples. It is designed as a practical book. One that is easy to read, and to understand. For those involved in International Trade as a business, the book examines business finance and planning, the marketing context and marketing research, considerations when selecting and managing agents and distributor or other channels of distribution. It will offer checklists that you can refer to before meetings with potential international partners. Finally, we look at the traditional methods of payment and Incoterms 2010. The layout follows the standards laid down by many professional organisations around the globe. The author was both a practitioner, and a lecturer across a wide range of international trade, supply chain, logistics and purchasing disciplines.