Emma said: “Independent stores are so vital to local communities, not only for their focus on customer service and the products they sell which provide something unique and different to the high street.”

Launching just in time for Christmas, the shop - taking over the former Vie premises - will focus on a seasonal edit during their opening weeks.

The store will stock a strong selection of party wear, unique and unusual gifts and novelty Christmas jumpers.

Emma added: “We always liked the idea of bringing the brand to the city and feel Aspire Style has a particularly strong fit with Earlsdon.

“We loved growing up in the city and our family and friends still live there so the area is really important to both of us.”