At retail, UCL-themed soccer display enhancers will encourage shoppers to text-in for the chance to win Heineken and UCL experiences and prizes. Heineken, a global premium beer brand, and the UEFA Champions League (UCL), the world’s most prestigious soccer club competition, are once again joining forces to bring the spectacular artistry and competition of Champions

New campaign supports responsible consumption. HEINEKEN has launched the latest phase in its global approach to encourage the responsible consumption of its brands. The new theme, titled “Sunrise belongs to moderate drinkers” continues to use Heineken, the world’s most international premium beer brand, to deliver and reinforce this important message. This initiative is an integral

“We’re delighted that Dos Equis has been recognized by our trade partners as a brand with scale and high margins supported by innovative marketing,” says Dos Equis spokesperson. Market Watch has awarded Dos Equis, a premium Mexican beer in the U.S. and perennial favorite of the Most Interesting Man in the World, its Beer Brand

Osminkina brings global marketing and new brand/business development experience to marketing team. Heineken USA has appointed Olga Osminkina to the position of senior brand director, Heineken Lager. In her new role, Osminkina will report to Laurent Theodore, vice president of marketing for Heineken and will be responsible for the overall strategy and sustained development of

Just in time for fall, Shock Top Belgian White is launching Shock Top Pumpkin Wheat, the brand’s first seasonal offering, as well as a Shock Top Variety Pack, the brand’s first sampler pack that will also highlight Shock Top Raspberry Wheat, which launched earlier in the year. Available through January 2012, Shock Top Pumpkin Wheat

New hires include Nick Lake as senior director, category management, and Monique Acevedo as vice president of innovation. Heineken USA has appointed two new senior leaders. • Nick Lake was appointed as the company’s new senior director, category management, effective Oct. 11. Lake will report to Steve Ward, vice president of national accounts. • Monique

Dos Equis, the fastest growing import brand, is introducing this holiday season a new limited edition Dos Equis Winter Variety Pack. The 24-bottle pack combines Dos Equis, the hottest-selling Mexican import brand with Noche Buena, the top selling winter seasonal in Mexico. Noche Buena is a super-premium, limited run craft beer that has been enjoyed

Samuel Adams OctoberFest is brewed to celebrate the arrival of autumn. The first thing customers will notice when pouring a glass of this seasonal beer is the color. Samuel Adams OctoberFest has a rich, deep golden amber hue, which itself is reflective of the season. This hearty lager is rich with a blend of four

A Flying J truck stop in Sioux Falls, S.D., has lost its alcohol license after it was caught selling alcohol to minors four times in the last five years, Keloland TV reported. The Sioux Falls City Council decided Monday night not to renew the store’s beer license. “I know of many other businesses down here

The Alliance of Responsible Alcohol Retailers has started a new campaign called, “Change It Indiana” that seeks to build public support to allow Sunday carryout alcohol sales in Indiana, the Chicago Tribune reported. The group, which includes Kroger, Marsh, Meijer, CVS and Circle K stores, argues that 47 states allow Sunday carryout sales and that

Heineken is set to acquire the beer operations of Mexico’s Fomento Económico Mexicano (Femsa) for about $7.6 billion, a move that will help the Dutch brewer expand its operations in the Western Hemisphere, CNN Money reported. The all-stock deal will give Heineken, which brews Amstel and other beers, control of Femsa’s key export brands, including

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