Clever French Literacy Campaign Will Make You Look Twice at Ads

French ad agency DDB Paris recently won a Yellow Pencil (one of the highest awards given by the UK’s Designers and Art Directors Club) for a literacy campaign that cleverly transforms common advertisements into emblems of illiteracy awareness. The ads, which we found translated into English over at the Huffington Post, even fooled us (and we are relatively literate, we assure you) for a moment — that’s how attuned our eyes and brains are to traditional advertising cues. We just glossed right over that huge “Unfortunately.” Check out the award-winning campaign after the jump, and let us know what you think in the comments.