Here are 4 threats in international market entry Inferior planning Lack of knowledge about the US market. Inadequate marketing strategy Market niche not found. Lack of proper marketing campaigns. Insufficient support for channel partners and resellers. Lack of expert advice Only 1 type of advice. Working with the wrong consultants. Lack of experienced business professionals […]

the article on entering international markets continues, part 15 So now that you’ve finished the article, what is the process? Mode of entry (MOE) should be carefully determined. The determinants are: The Host Firm’s • Current business model • Access to capital • Attitude towards risk • Pay back rate and period The Market’s • […]

the article on entering international markets continues, part 14 STRATEGIC ALLIANCES: An often-overlooked mode of entry is the strategic alliance. This is typically a business relationship where similar companies combine efforts to get a better price on materials, perform research and development, collaborate on marketing or distribution, or seek new business. A good example of […]

the article on entering international markets continues, part 13. MANAGEMENT CONTRACT: when one firm provides management in all or specific areas for another firm, in exchange for a fee. Hilton Hotels, for example, provides management services for non-owned overseas hotels that use the Hilton name. In return, Hilton probably earns a fee that is a […]

the article on entering international markets continues, part 11. this market entry method talks about wholly owned subsidiaries WHOLLY OWNED SUBSIDIARY (WOS): entails a direct investment in the target country. Wholly owned operations are subsidiaries in another nation in which the parent company has full ownership and sole responsibility for the management of the operation. […]

The article on entering international markets continues, part 10 E-COMMERCE: using inter-networked computers to create and transform business relationships. Applications provide business solutions that improve the quality of goods and services, increase the speed of service delivery, and reduce the cost of business operations. A new methodology of doing business in three focal areas: *Business-to-business […]

the article on entering international markets continues, part 9 B. Indirect: selling goods and services through various types of intermediaries. 1. Foreign agents are hired by companies for representation in overseas markets as the agent has knowledge of business practices, language, laws, and culture. There are different types of agents who perform a number of […]