The shoe box is where you will find out what is happening at big shoe. We will share our latest projects, what we think about what’s going on in the world of design and other randomness. Interact with us and share your thoughts and ideas too. We love sharing and hearing from you.

Most publications offer free design services with an ad purchase but you often get a cookie cutter ad that looks like everyone else’s. Spend a little and hire Big Shoe to design an ad that fits your brand and uniquely sells your product or service.

Do you know what Pantone, CMYK, RGB or Hexadecimal are? They are different systems of mixing colour for specific mediums. Pantone and CMYK are used for printing. RGB and Hexadecimal are used for defining colour on computer screens and devices. These colour systems do not always appear to be the same colour in print as they do on a screen.

A professional designer will help you choose a colour that will look the same in all mediums so you don’t have to worry about maintaining the colour consistency of your brand. #BrandConsistency#GoPro#GoBigShoe

We don’t normally do “before and after” posts but sometimes an opportunity arises that just can’t be missed. We’re using this example because it illustrates the obvious… Go Pro!

The before example was a FREE design that came with a purchased writing service. The client was not impressed and asked Big Shoe to help. Low funding didn’t allow us to reinvent the wheel but we were able to take the existing layout and create a much more professional look.

It’s a serious pet peeve when you tell people you are a graphic designer. The responses are often ignorantly lame and demeaning. We design the world you look at people! If you paid more attention and hire skilled professionals it would be a much better looking world. Just sayin’

Big Shoe is proud that a large portion of their work is for not-for-profit organizations. Hiring a professional designer for your promotional materials conveys that you are a serious and reputable organization and in turn increases fundraising dollars.

Big Shoe was asked to redesign a logo in order to accommodate a clients joint venture with another association. Initially, it was thought that the solution was to combine the 2 logos but the founding association had an established reputation and an already recognizable logo. The new logo needed to convey that they were now serving the Canadian and American automobile trade & shipping industries.

Below is our before and after logo transformation. We like it. It is more compact. The simple symbols of the Canadian maple leaf and the the American star within the letters convey that NAATA is a cross-border association while leaving it’s solid reputation and recognizable logo intact.

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Relax while you browse

Birdsong is relaxing and reassuring because over thousands of years animals, including humans, have learnt that when birds are singing we are safe. Birdsong is also nature’s alarm clock, with the dawn chorus signalling the start of the day, so it stimulates us cognitively.