Communication and Multimedia Design. Minor in User Experience Design

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1 Communication and Multimedia Design Minor in User Experience Design

2 Experience Communication and Multimedia Design in Amsterdam! Communication and Multimedia Design Amsterdam puts design at the core of its program. It sets out to help students learn how to think and act like designers, and aims to give its interactive media design graduates the best possible preparation for today s and tomorrow s professional practice. At CMD Amsterdam students will learn to use design thinking and doing to develop interactive products and services such as websites, mobile sites, mobile apps, web apps and interactive installations. Throughout the study, students have the opportunity to follow their personal interests in one of the five profiles we offer: interaction design, visual interface design, frontend development, project management and content management. In the third year we offer two international minors: User Experience Design (UXD) and Design Thinking & Doing (DT&D). These minors are open to both CMD students as well as students from our international partners. The minors start in February 2015 and finish in July In this brochure we present an overview of the minor in User Experience Design.

3 Amsterdam University of Applied Sciences School of Economics & Management School of Education School of Health Professions School of Social Work & Law School of Sports & Nutrition School of Technology School of Digital Media & Creative Industries Communication and Multimedia Design (CMD) Amsterdam Fashion Institute (AMFI) Information & Communication Technology (ICT) Media, Information & Communication (MIC)

4 Minor in User Experience Design

5 Description As interactive media becomes an increasingly normal part of everyday life, more and more organizations are using the web and mobile internet to deliver products, services and information to customers, employees and other stakeholders. One consequence of this trend is that today the user interface for products / services must be seen as a central part of the user experience offered by an organization. Poorly designed interfaces negatively affect the user experience; while a well designed one can contribute to a positive experience with that organization. The minor User Experience Design aims to help you design web and mobile interfaces: interfaces that provide a good user experience and make a positive contribution to the user s experience of the organization that provides their products / services through the interface. Through the use of simulations and real-world assignments you will learn to research, understand and design solutions for complex user experience design problems at both a strategic level and at the level of the user interface. This minor is especially suitable for Communication and Multimedia Design (CMD) students with ambitions in the area of user experience- and/or interaction design. If you are creative and analytical, and you enjoyed courses such as HCI, Information Architecture, Models & Processes, Design Research, Front-end, Evidence Based Design, Visual Interface Design, Prototyping, Design & Interaction and Service Design then this would be good minor for you. Non-CMD Amsterdam students from within HvA and from our partner schools outside The Netherlands are also welcome to join this minor as long as they can demonstrate that they have sufficient knowledge, skills and experience in design and design research.

8 Entry requirements: Students from CMD at the Amsterdam University of Applied Sciences You should have scored at least a 7.0 or higher for at least four of the following CMD courses: Information Architecture, Research for Design, DFI: Models & Processes, Frontend Development, Evidence Based Design, Prototyping for Interaction and/or Design & Interaction. If you do not meet the above criteria and still want to follow this minor, then you should write a motivation letter and send this with a link to your digital portfolio. You will be invited for a portfolio meeting with one of our tutors to discuss your goals and motivation. Students from other courses inside & outside The Netherlands We ask you to write a motivation letter and send this together with a link to a portfolio of your work. You will be invited for a portfolio meeting with one of the tutors on the minor either here in Amsterdam or via Skype. All students: You should write and speak good English and be able to read and understand university-level English texts quickly and thoroughly.

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