– Identifying the target audience for a particular media campaign and decide how best to communicate to that audience,– Building long term relationships with foreign digital publishers or online advertising platforms,– Negotiating with suppliers to obtain the best rates and most appropriate media spaces online,– Optimizing and monitoring the effectiveness of the advertising campaign – to achieve the best ROI,– Building online campaigns and day to day management including in depth data analysis and optimisation,– Working closely with the Sales, to achieve the lead quota, in correlation with the monthly advertising budget.