Business Model

Al Dahra has always maintained a strong belief in the importance of creating a comprehensive and integrated value chain framework and distribution network across its different divisions and areas of specialization. As such, the strategic direction for growing the company’s portfolio of activities and transforming the operating model over time was based on two crucial pillars:

Lateral Expansion

Acquire renowned global expert players in the company’s different lines of business

Consolidate operations to achieve economies of scale and ensure a leading market position

Ensure value chains generated at the local levels are extended into the global network