modern press release template free press release distribution

Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Group, it’s my job to help take the business dealings of innovative tech startups and turn them into press coverage — and one of the first steps my team and I take is writing good press releases on our clients’ behalf.
A premium website, however, will aggressively pursue journalists and work to ensure clients receive traffic for their PR, but this might not be necessary if you’re announcing a minor bit of news that doesn’t require such a large-scale PR effort.
Event: outline the who, what, when, where and why of an event with the goal that the media will talk about it and/or attend themselves. Example headline: “ABC Company’s Annual Golf Tournament for Local Schools to Take Place on Friday, June 7.”
Thanks for the great post. This is where many small businesses are missing out. They fail to understand that with a PR release they are losing out on the opportunity to create a web footprint which is capable of generating business from any location around the world.
Use free non-branded PR services (such as the sites in my table) for SEO purposes; use the paid wire distribution services if you are trying to land publicity in national magazines, newspapers, and top 10 news websites.
Hello everyone, I hope that by the time you all read this that your in the best of health both physically and mentally. Now what I want to share with you is a funding I have on indiegogo. This is for my 5yr old daughter who was in a horrific accident last year. Now the whole story is on the site. But I will tell you we have 13 days left and we need a miracle. I have true faith that something could happen by then. But I ask that you please check out the page and if there is anything you do it is appreciated. Please visit the site at.
Just like writing the perfect blog post title, setting up your press release for success starts with your headline. You only have one line to work with, which can seem scary, but consider diction carefully to make your headline captivating.
LetterPress Chocolate, the first bean to bar chocolate maker in Los Angeles, has partnered with Ucayali River Cacao in Peru to help farmers move away from Coca production to Cacao. Coca is processed into cocaine and is a very dangerous venture.
Now, let’s look at the basic dos and don’ts of writing a press release for an event. Make your PR a cut above the rest. Hubspot also has a good blog on the matter and even offers a recommended press release template.
Why Many [Not-so-Smart] Digital Marketers Malign Press Releases & PR – […] distribution websites may seem like an easy public relations tactic, PR and SEO experts generally recommend avoiding them or…
Include a call to action in your release. This is information on what you want the public to do with the information that you are releasing. For example, do you want readers to buy a product? If so, include information on where the product is available. Do you want readers to visit your website to enter a contest or learn more about your organization? If so, include the website address or a phone number.
If you’ve never written a press release before, finding a press release template is a great place to start. Just like schematics instruct engineers, a good press release template will instruct you to execute a solid press release. Below is such a press release template, but tailored to fit the needs of indie game developers.
To increase your chances of getting coverage on your press release, it needs to have an attention grabbing headline. It’s also imperative to send along images of the product to accompany the story. Don’t use the spray and pray method. Instead, tailor your press release to each person separately. That includes writing their name at the beginning and why the news is relevant to their audience. If possible, distribute your press release around a relevant event. Luckily, the product launch on the TV was right around CES so that helped with exposure.
Most people working in PR and marketing have written a press release or two. And while writing press releases may be familiar territory for many, knowing how to make them effective—from writing to sending, and everything in between—can still be a little baffling.
The trick, professionals say, is knowing how to format a good release, where to send it, and what information to include. The release is the face of your company that you’re sending out into the world, so it’s not a task to be taken lightly. Don’t forget: With most press releases now available online through wire services or your company’s website, customers or clients may also be reading them, not just reporters.
I love eReleases. I have found that they have the best results of any service online for the best price. Mickie and his team go above and beyond with customer service and I love that I can see that my release is actually read by members of the media. Thank you for your help in getting our news in fr
In the United States, the judgment in Inter Ocean Publishing v. Associated Press facilitated competition by requiring agencies to accept all newspapers wishing to join. As a result of the increasing newspapers, the Associated Press was now challenged by the creation of United Press Associations in 1907 and International News Service by newspaper publisher William Randolph Hearst in 1909. Driven by the huge U.S. domestic market, boosted by the runaway success of radio, all three major agencies required the dismantling of the cartel agencies through the Agreement of 26 August 1927. They were concerned about the success of U.S. agencies from other European countries which sought to create national agencies after the First World War. Reuters had been weakened by war censorship, which promoted the creation of newspaper cooperatives in the Commonwealth and national agencies in Asia, two of its strong areas. After the Second World War, the movement for the creation of national agencies accelerated, when accessing the independence of former colonies, the national agencies were operated by the State. Reuters, became cooperative, managed a breakthrough in finance, and helped to reduce the number of U.S. agencies from three to one, along with the internationalization of the Spanish EFE and the globalization of Agence France-Presse.
As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own.