- New Marketing Campaign Illustrates 'Value of Zero'
-

- First post earthquake-produced Nissan LEAFs to
arrive in the U.S. this month -

- Deliveries to total many thousands by end of the
summer -

- Nissan LEAF featured in Hollywood documentary
'Revenge of the Electric Car'

NEW YORK--April
20, 2011: Nissan Americas today announced it will accelerate the
U.S. market launch of the Nissan LEAF, the world's first and only
affordable, all-electric vehicle designed for the mass market. Beginning
May 1, the company will reopen reservations
to select consumers as both vehicle production and U.S. deliveries move
into the many thousands. Nissan completed its first reservation session in
September 2010 after achieving its goal of
20,000 U.S. reservations, three months prior to the first Nissan LEAF
delivery.

Reservations first will reopen in the launch states of Arizona, California, Hawaii, Oregon,
Tennessee, Texas and Washington. Individuals who already have
registered on the Nissan LEAF website -- a group that now
totals 340,000 potential owners -- will be given the first
opportunity to reserve a spot in line to purchase a Nissan LEAF.

More markets will follow, with market availability in the southeastern
United States (Alabama, Florida, Georgia, North
Carolina, Maryland, South Carolina, and Virginia) this fall, and nationwide ordering in
2012.

"Nissan is pleased to report that the first vessel carrying post
earthquake-produced Nissan LEAFs is scheduled to arrive to U.S. shores
April 27," said Carlos Tavares, Chairman,
Nissan Americas, at the keynote address of the New York International Auto
Show. "Nissan LEAF deliveries are about to grow from the few hundreds, to
the many thousands, and all current customer orders will be fulfilled by
the end of this summer."

This announcement comes on the heels of the April
18 debut of Nissan's new ad campaign for the all-electric car,
titled "Value of Zero." The campaign is a celebration of the 100-percent
electric Nissan LEAF, which uses zero gas and emits zero tailpipe
emissions. The campaign tagline, "Zero is Worth Everything," highlights the
car and reveals the true value of zero, through topical imagery arranged in
the circular shape of a zero.

The Nissan LEAF also is featured in the highly anticipated documentary
"Revenge of the Electric Car." Filmmaker and electric-car advocate Chris Paine directs the movie, which follows
executives including Nissan CEO Carlos Ghosn
in his industry-leading pursuit of zero-emission leadership. "Revenge"
opens April 22, Earth
Day, at the Tribeca Film Festival in New
York.

More than 500 Nissan LEAFs have been delivered to U.S. consumers since
the December 2010 launch of this
groundbreaking vehicle. With the help of CARWINGS, the advanced telematics
system that comes standard on every Nissan LEAF, the company has compiled
aggregate data about the use patterns of these first Nissan LEAF owners.
The average trip length of these early adopters is 7 miles; most charge on
a Level 2, 220-volt charger at their homes; and the average charging time
is 2 hours and 11 minutes. Nissan LEAF owners are a combination of
conscientious environmentalists and tech-savvy individuals. They are highly
educated, have excellent credit, and are in the nation's top 15 percent for
household income.

The week of New York International Auto Show marks the debut of the
Nissan LEAF Nismo RC, a purpose-built prototype that wraps production
Nissan LEAF components and technology in a dramatic, ready-to-go-racing
carbon-fiber body. The Nissan LEAF also is a candidate for the prestigious
World Car of the Year and World Green Car of the Year awards, which will be
awarded April 21 during the show.

The week culminates in Earth Day, April 22, when the Nissan LEAF will participate in
Earth Day 2011 in New York. Nissan, which is a sponsor of the
festivities, is participating in a CO2 E Drive -- an electric
vehicle drive that winds through Manhattan
and finishes in Times Square.

In Times Square, a select number of cars from the convoy, which includes
the Nissan LEAF, will be profiled in a car runway show where the green
features of the car will be described to the assembled media and
public.