The Rockne Six automobile

Jun. 3, 2013

It probably wasnít a good idea to introduce a new car at the bottom of the Great Depression, but Studebakerís president, clearly a fan of Notre Dame football, thought it a great opportunity to build one in tribute to the late legendary coach Knute Rockne.

It lasted a year, ceasing production in 1933 shortly before Studebaker went into receivership, but its flathead six-cylinder engine powered Studebaker cars through 1960. This ad ran in a June 1932 Lancaster Daily Gazette.