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Appeared on: Friday, July 31, 2009
Google Improves AdWords Interface

Today Google announced the removal of the "beta" label from its new interface for AdWords, the flagship online advertising program.

The new version of the AdWords web interface, the online application through which advertisers monitor and manage their online marketing campaigns, began public testing in November 2008 and is currently available to nearly all advertisers worldwide.

Google has redesigned the AdWords interface with the goal of making account management faster, clearer and more intuitive. To that end, campaign navigation is now simpler, data more accessible, and many new features have also been added.

Among the enhanced and new features are the following:

- Performance graphs: Quickly recognize trends in your account performance via custom graphs on every page
- Roll-up tabs: Identify top priorities by viewing and editing all keywords, placements or ads in an account on a single tab
- In-line editing: Make faster adjustments with single-click editing that doesn?t require loading a separate page
- Networks tab: Improve performance on the content network by looking at site-level statistics and making changes directly from your reports
- Filters: View only the keywords, ads or other parts of your account that meet or miss the performance thresholds you specify
- Spreadsheet editing: Make efficient bulk edits to keyword lists by using spreadsheets directly in your account
- Location extensions: Make ads locally relevant by including business addresses with your ads
- Custom alerts: Flag real-time changes in key metrics to stay on top of trends in your performance and quickly take corrective action

To learn more about the new AdWords interface, visit http://www.google.com/adwords/newinterface