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Planning Research in Hospitality and Tourism provides a concise and clear approach to planning research projects which are a necessity in most hospitality and tourism courses taught at degree level. The text considers the particular characteristics of the hospitality and tourism industry, whilst providing a balanced approach toward both quantitative and qualitative methods of research. The text also carefully considers the international aspect of the industry and the people it employees, which supports the books aims of:

* Providing an excellent understanding of the basic principles of conducting research, in a straight forward “no nonsense” guide* Carefully considering the particular characteristics of the hospitality and tourism sectors in relation to embarking on a research project in the area* Including in each chapter an “International Dimension” section, as well as case studies, questions and reflections on the research process less

Chapter 1 – Getting Started 1.1. What is Research and Why Do We Do It?1.2. Why Do You Need to Do Research At All? 1.3. How Does a Research Project Start? 1.4. Formulating the Broad Research Question 1.5. The Role of the Supervisor 1.6. The International Dimension of the Researcher 1.7. Chapter Summary 1.8. Student Experiences 1.9. Reflective Exercise: Your Preferred Approach to Research 1.10. Review Questions 1.11. Chapter References