I was a younger cat when I got into advertising. It started back in 1988 when I directed Michael Jordan for Nike.
From that day on, I was hooked.

Shooting that first series of spots, with one of the greatest athletes ever, opened up a whole new world for me.
I knew my insight as an independent filmmaker would prove useful for connecting brands to audiences they hadn’t considered.
I knew the real opportunity was with those whose tastes and traditions weren’t represented in mainstream advertising.

The ones who keep culture moving and evolving in a progressive direction. The ones creating the new archetypes for the 21st century.

We call them The New Americana.

Today, you find The New Americana everywhere but never in such a dynamic variety as you’ll find in my favorite borough…
the county of Kings, Brooklyn. There’s no place like it and that’s why they come. From Basquiat to Biggie,
from Streisand to Stanwyck, its been a beacon for visionaries, folks all around the world looking to make their mark on the world.
This is what inspired me to partner with DDB Worldwide back in 1997 and start my own agency.

We aspire to work with brands who believe their products and services can enrich the lives of people. Who want to have a conversation
with people who can set the tone of a future that is better, faster and smarter than it is today.
Simply, we want to help these brands change the world.