Thursday, November 8, 2012

In the Mix...Dignity Memorial Celebrates the Day of the Dead

Last Thursday our client
Dignity Memorial hosted a “Day of the Dead” celebration at its Mount Olive
Cemetery location in recognition of the traditional Mexican “El Dia de los
Muertos” holiday. The Day of the Dead is an important cultural ritual for
Chicago’s Hispanic community that focuses onpraying for and remembering deceased family
members and friends. At LCWA, we have team members who celebrate El Dia de los
Muertos at home, so we were excited to put our Hispanic media expertise to task
and drum up coverage of this important ritual. LCWA worked with Hoy’s
Chicago beat reporter to coordinate a pre-event
story to drive attendance. And when more than 500 people gathered
at Mount Olive on November 1 to share food, music and a candle-lighting service
at dusk, camera crews from ABC,
LNS and Univision
also gathered to capture the action and share the festivities with the wider
Chicago community.