Proof of Performance v2: Making the case for magazine media

Proof of Performance v2: Making the case for magazine media (POP) – new and revised with new research and new digital media case studies was published in November 2014. The update of POP originally launched in 2012 is published by FIPP, the worldwide magazine media association, and authored once again by FIPP research consultant, Guy Consterdine.

Proof of Performance: Making the case for magazine media sets out the research-based evidence from all over the world proving the effectiveness of printed and digital magazine content. POP is an invaluable tool for all publishing company staff and everyone involved in planning, buying, selling or evaluating marketing campaigns. In particular it can be used to promote the strengths of magazines and to reach agencies and advertisers with critical information about the value of advertising in magazine media.

Go to the POP Toolkit for links to the references, press releases, powerpoint presentations and more.

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