Erdem x H&M in Athens Press Preview

The Museum of Cycladic Art in Athens was transformed into a spectacular garden with colorful flowers for the presentation of the ERDEM x H&M collection in Greece.
A party dedicated to the beauty of the creations of ERDEMxHM, in fashion and music. The event was full of energy with performances of DJ Vangelis Aslanidis and Leon of Athens.

The decoration of the space revealed the romance and the sense of personal narration that characterizes the collection, emphasizing the beauty of its colors and floral motifs.

In addition to representatives of the fashion press, the event was attended by many fans and friends of the two brands.

"Erdem created a wonderfully magical world with the ERDEM x H & M collection. The event was meant to exude the power of the beauty of the collection, a feeling we need today as never before. We wanted to inspire the world with romance and must-pieces, which include wonderful evening toilets and men's suits to sports sweatshirts and T-shirts.
We are delighted with the enthusiasm of the world tonight and we believe our customers will show the same enthusiasm for this unique collection on the day of launch, " said Sandrine Galparoli, Country Manager of H & M in Greece, Cyprus and Bulgaria.

In Greece, the collection will be available from November 2nd in Athens at H & M's store in Ermou 54.

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Fashion and art are connected. Inspiration of art in fashion goes a long time back. But inspiration of fashion on art is becoming more and more visable.
To me, as fashion graduate and photographer this connection is inspiring and I love to read, research and write about it.
Any ideas are more than welcome and I hope you will follow me on my journey of research of art in fashion and fashion in art...