Oracle WebCenter is the user engagement platform for social business—connecting people and information.

Thursday May 23, 2013

We all know the value of incorporating social computing features such as comments, ratings, reviews, polls and blogs into the web presence. These kinds of interactive capabilities are essential for driving customer engagement and fostering community around your brand. Ratings and reviews can also play an important role in influencing the buying behavior of other site visitors. Checking out online ratings and reviews is something many of us commonly due before selecting a particular product or service. These social capabilities certainly help cultivate loyal and satisfied customers who in turn recommend your brand to others. But before enabling these kinds of features on your web presence, there are some things you need to consider.

Whether you want to enable product reviews or commenting on articles, you’ll want to assure that the dialogue on your website remains focused and relevant. To accomplish this, you’ll need to consider how best to approach the moderation of the user-contributed content your site visitors will be generating.

With an open community approach, there really is no moderation. All can contribute to the conversation and all contributions are published on your website automatically. While this approach eliminates barriers to participation, encourages a very free dialogue and requires little oversight, there are some serious drawbacks. Open communities can invite spam, trolling or other inappropriate behavior that can be damaging to your brand. For many enterprises, an open community is simply an inappropriate choice.

On the opposite side of the spectrum is a controlled community approach. In this type of approach, all user-generated content is subject to moderation prior to publishing. All contributed content needs to be reviewed and approved by a community manager prior to publication. While this approach encourages contributors to be on their best behavior and provides the community manager with the most control, this approach can result in a considerable delay in the publishing of user-generated content and can discourage social interaction on your web presence.

Enterprises that wish to encourage social interactivity while safeguarding brand integrity may want to consider striking a balance between these two approaches. If your web experience management platform permits it, this can be done by introducing some level of automated or community member triggered moderation. For example, you might employ user white-lists and blacklists to help determine which site visitors require moderation for their comments. You could also use customizable keyword filters that will trigger the moderation of comments that contain specific key words such as profanity. Another option is to enlist members of the community in the moderation process, by enabling site visitors to flag content that they think is inappropriate. When a comment is flagged for moderation by an automated filter or by site visitors, it can automatically be assigned to the appropriate community manager for review, editing, approval or deletion. In this way, low risk user-generated content can be published to your site quickly, while content that may be a cause for concern enters a moderation queue for further review.

See how simple is it to deploy user-generated content features and moderation using Oracle WebCenter Sites.

Monday May 20, 2013

Unable to get new digital marketing initiatives to market as fast as you would like? Tired of dealing with IT bottlenecks that prevent you from making routine site updates or launching new digital marketing campaigns quickly? Your customers have little patience for a brand that fails to meet their expectations for a contextually relevant and interactive digital experience that supports their journey as a customer. As a result, speed-to-market and business agility are more important than ever before when it comes to gaining and sustaining a competitive advantage. Are your existing web experience management tools and processes up to the challenge?

If you are a marketer that has to secure a developer resource whenever you want to create a new landing page or make an important update to your website, get ready for your competitors to eat your lunch. Today’s market moves much too swiftly and companies with marketing teams that are forced to rely on IT for the execution of their digital marketing efforts are at a steep disadvantage. That’s why it’s so important to have a web experience management platform that empowers marketers and other non-technical business users to manage many aspects of the digital customer experience themselves.

See how simple site authoring and editing are in WebCenter Sites in this brief video tutorial.

Oracle WebCenter Sites makes it easy for marketers to contribute and manage websites with visual and intuitive content authoring and layout capabilities designed for the non-technical user. Oracle WebCenter Sites enables marketers to simply drag ­and­ drop content right into the context of a web page using a “What You See Is What You Get” (WYSIWYG) authoring interface. Rich search functionality and visual search results make the process of locating images and other content for use within pages, streamlined and efficient.

Because of WebCenter Sites’ intuitive and easy-to-use tools for managing online experiences, our customers have gained the ability to get to market faster with their digital marketing initiatives. As marketers and other line of business users take greater control of managing the web experience, our customers have seen the lead time for new online campaigns shrink from months or weeks down to a matter of days, and routine site updates can be made in a matter of minutes without having to secure a developer resource to execute them.

Here is a brief overview of Team Informatics that we hope you will find useful and informative.

TEAM Informatics, Inc. (www.teaminformatics.com) is an employee-owned, Minnesota-based
software products and systems integration firm with a global customer base.
TEAM was formed over 10 years ago and has experienced a sustained aggressive
growth rate with over 200 global customers.

TEAM
is an Oracle Software Reseller and a global member of the Oracle Partner
Network, specializing in areas such as WebCenter Content, WebCenter Portal and
WebCenter Sites (formerly FatWire). Offerings include professional services,
managed services, enterprise and development support, and an expanding set of
products. In addition, TEAM is a Google Enterprise Partner and Reseller for the
Google Search technologies. TEAM's suite of business applications include TEAM Cloud for managed
delivery of WebCenter products on an Oracle engineered system,TEAM GSA Connector for enterprise search, TEAM Sites
Connector
for enabling web experience management, TEAM Email Manager for email and communication compliance and
management, and ContentWorxfor complex document
process management and assembly. Get more information on these and all of
TEAM's offerings atwww.teaminformatics.com.

With TEAM’s
growing customer base, they have been able to showcase and announce key
customer successes, as well as nurture partnerships to provide best-in-class
solutions. Some of their most recent announcements include:

These announcements reflect TEAM’s on-going strategy of
providing solutions that get the most out of software, providing all-in-one
solution packages, and growing in each vertical with each successful project. Their
commitment to their customers is only strengthened by their commitment to
Oracle technology.

Striving for success is what drives
Oracle and its customers and partners to continually discover innovative uses
for Oracle technology and to deploy successful and groundbreaking solutions and
best practices. The Oracle Excellence Awards for Oracle
Fusion Middleware Innovation recognizes customers and partners that have
excelled in driving business value together with Oracle in eight award
categories including Oracle WebCenter. Nominations for 2013 Awards are now open. Details and nomination
forms can be found here.
Deadline for submission is June 18th, 2013!

It’s no secret that the WCM
market has gone through a series of rapid changes over the past five years or
so, in part because the business objectives driving the use of these systems
evolved (from content publishing to online experience), and in part due to the
changing nature and role of corporate websites, or brand sites. We are now living in a multichannel world --
with the rise of social networks, increased use of campaign marketing (including
social media, email marketing and promotional microsites), and of course, the
fact that more people are accessing the web via mobile devices than ever
before. All of this has amounted to
added complexity for web marketers to manage their brand and message across all
these channels, but it has also changed the perception of what role a brand
site, and by way of it, a WCM system, is supposed to play in online marketing.

While most still agree that a brand
site is an important place for customers to acquire information about a
company’s products and services, others propose that as more traffic and leads
are generated through alternate channels that they should become the main focus
of online marketing and customer engagement efforts.

I would argue that it’s not an
either/or proposition, but instead what’s needed more often than not is a more
blended approach, and in fact, your brand site should serve as the centralized
point of your online marketing strategy. Why? Because it’s the one place where all these channels tend to converge -- it’s
the glue that holds your brand and message together across all these diverse customer
touch points. Linking these channels
back to your brand site is also important because it’s the place where you
control the message, and it’s ultimately where you can engage customers in more
dynamic ways, as the experience you create there is entirely of your own
making.

WCM systems are the technology
set that provides the tools for marketers to manage corporate web sites, and
they are unique in their ability to support a wide variety of cross-channel
online marketing value propositions; these include:

–Extending the reach of / re-purposing content between
brand sites and social media: For example, by enabling site visitors to engage
in interactions around site content and then extend the reach of that content
by sharing it to their walls. Or by repurposing content on your site such as
articles, blog posts or promotional offers for publishing on social media
pages. Conversely, many organizations
are choosing to host promotional or educational video on social video sites
such as YouTube, but then integrate those videos within the context of brand
site pages as streaming content. All
this can be facilitated by a WCM system.

–Seamlessly adapting brand site content for
delivery though the mobile channel: Mobile has been a difficult channel for marketers to master, but we’re
at the point where technologies like HTML-5 and approaches like responsive
design where effective mobile web experience has become a reality, as you can
now design once for your branding site, and have those templates instantly
adapted and optimized for mobile delivery. While this is not the only effective approach to mobile web (depending
on your business objectives, you may indeed want to develop mobile templates or
mobile-specific sites), most WCM systems are now flexible enough to support
multiple approaches.

–Integrating websites with email marketing for cross-channel
marketing automation: Bringing together WCM and email marketing makes
a lot of sense, because the better the two work together, the more consistent,
targeted and effective your online campaigns will be. Both systems leverage content such as text
and images that will need to be duplicated or adapted across channels for web
landing pages, email blasts, etc. -- the more you can centralize the management
of that content for more effective cross-channel publishing, the more you can
be sure that your branding and message will be consistent and clear to your
customer. Both systems also require some
level of personalization to ensure that the various customer segments in a
campaign are spoken to with a relevant message – and whether it’s being
featured in an email or somewhere on your site, that message must remain the
same. Integrating the customer segment
data that is being captured in your WCM system with that in your marketing
campaign system (not to mention CRM) is key to be able to provide a unified
profile across these customer-facing touch points, and in turn can help to
ensure more effective targeting.

Whatever role you decide is best
for your corporate website to play in your online marketing mix, there is no
escaping that it continues to be as relevant as ever in today’s multi-channel
world. Think of it as a kind of digital
hub for online experience, and your WCM system is the backbone for creating and
managing engaging, cross-channel experiences.

Thursday Apr 25, 2013

On its own, Oracle WebCenter Sites provides organizations with powerful capabilities for engaging sites visitors with personalized, interactive, multichannel experiences on their marketing websites. But for companies that are ready to embrace the power of predictive decisionsing or who are ready to start integrating different online touch points into a seamless and connected experience, Oracle's customer experience solutions can offer even more. Let's take a look at how a few of these customer experience solutions combine with Oracle WebCenter Sites.

Oracle WebCenter Sites + Oracle Real-Time
Decisions

Oracle’s web experience management solution, WebCenter Sites, already includes robust
capabilities for marketer managed segmentation and targeting, however, a whole
new level of optimization can be achieved by combining WebCenter Sites with
Oracle’s decision management solution, Real-Time Decisions. Using the power of
statistical data models and historical and real-time analytics, Real-Time
Decisions automates what would otherwise be the manual task of sifting through
volumes of customer data, determining likely and potential customer segments,
and determining the best content to present to a given site visitor. As
customer interactions take place, Real-Time Decisions continuously refines its
data models, automatically adjusting and learning over time to achieve the
optimal content selection for each site visitor.Marketers have multiple levels of control
when using Real-Time Decisions. They can opt for full automation and let
Real-Time Decisions handle all decision making. In this case, Real-Time
Decisions infers segmentation and uses automation to make decisions about what
content to display to the site visitor. Or, marketers can opt for a more
controlled approach and specify performance goals that will help steer the
Real-Time Decisions model in the direction of desired business objectives such
as maximizing revenue or maximizing conversions. Together, Oracle WebCenter
Sites and Oracle Real-Time Decisions provide marketers with the ability to
determine the best approach for realizing their segmentation and targeting
objectives, whether that means managing the process manually or by instituting
some level of automation

Oracle WebCenter
Sites + Oracle Endeca

If you’re a business that has a large product catalog,
integrating faceted search into the web experience can be an effective way for
potential customers to dynamically explore your site and find relevant and
desired items more quickly and easily. During the product selection process,
site visitors want the ability to navigate based on their own unique
preferences and to view content and search results that are most relevant to
them. Often, the search experience on a website frustrates potential buyers or
provides them with too many irrelevant results to wade through. A solution such
as Oracle
Endeca Guided Search can be integrated with your WebCenter
Sites deployment to optimize the search capabilities on your web presence, so
you can deliver more precise, more relevant, and more complete results that
help guide and influence product selection, leading to increased conversion
rates and customer satisfaction.

Oracle WebCenter Sites + Oracle ATG Web
Commerce

If your business model includes an eCommerce component,
speeding and simplifying the purchase process is critical. A streamlined and
efficient online purchase process is vital to preventing shopping cart
abandonment. The purchase process can even become another opportunity for
engaging customers and influencing them to purchase more or related products;
it can also be structured to incentivize customers to take action now through
the offer of various promotions. Oracle’s
ATG Web Commerce is a top ranked commerce solution that
enables you to deliver an engaging and efficient online buying experience. When
combined with Oracle WebCenter Sites, these solutions bring together
best-in-class web experience management and ecommerce capabilities, assuring that
your site visitors have a personalized, interactive, and multichannel
experience as make their way through the customer journey.

Oracle WebCenter Sites + Oracle
WebCenter Portal

For some business models, online self-service is the primary
channel through which business is conducted. In others, online self-service
represents an opportunity to lower the cost to serve by migrating customers
from high cost customer service channels to the more cost-effective online
channel. Oftentimes, in industries like financial services, healthcare, or even
government, you’ll want to provide your customers, patients, or constituents
with both a public online presence where they can find information and engage with
your organization early in the customer journey, and also an online
self-service presence that enables your customers to access secure services
where they can conduct financial transactions, look up personal health
information or take advantage of government services. In cases like this, the
combination of Oracle
WebCenter Sites and Oracle
WebCenter Portal is ideally suited to helping you meet
both of these objectives and ultimately deliver an online experience that is
unified, consistent and seamless as those visiting your web presence evolve
from prospects into active customers.

*****

On Demand Webcast: How to Connect the Online Customer Experience by Combining Oracle WebCenter Sites with Other Oracle CX Solutions

Are you providing your customers with the best possible browsing, shopping and search experiences across all your marketing and commerce websites? Successful organizations must deliver an engaging online experience that is personalized, interactive and consistent across all phases of the customer journey from research to selection to support and follow on purchases. Attend this Webcast to learn how WebCenter Sites can help you:

Tuesday Apr 23, 2013

In today’s socially enabled, multichannel online world, individuals increasingly expect their online experiences to be targeted specifically to their interests, to be as social and interactive as their social networking experiences and to be optimized for whatever device type they choose whether a PC, tablet or mobile phone. For Web marketers, this new imperative presents a unique set of challenges when it comes to engaging with their customers online.Oracle WebCenter Sites helps organizations meet the new Web experience management (WEM) imperative:

Oracle WebCenter Sites enables organizations to deliver a highly relevant and personalized online experience to their customers using intuitive segmentation and targeting capabilities. This allows organizations to deliver the right content to the right site visitor at the right time, maximizing up-sell and cross-selling opportunities while creating an experience that fosters loyalty.

With Oracle WebCenter Sites, organizations can make the experience on the corporate web presence as interactive and community oriented as the experience on social networks. They can also tap into the power of social networks for extending the visibility of their brand and leverage social endorsements to influence purchasing decisions. User-generated content such as ratings, reviews, comments and polls can be easily incorporated into the web presence. Social login and social sharing capabilities make it easy for site visitors to contribute user-generated content using their familiar social network ID’s. Content that site visitors like can be easily shared with their social networks in just a few clicks.

Oracle WebCenter Sites also helps organizations solve some of the challenges of multichannel delivery so they can successfully engage site visitors across online channels. Oracle WebCenter Sites enables centralized management of traditional web and mobile sites. The online experience can be easily optimized for delivery to thousands of mobile phone and tablets so organizations can engage mobile users more effectively.

Check out the video to see what it's like to experience WebCenter Sites as a site visitor:

Another important focus area of WebCenter Sites is empowering businesses to create and manage engaging online customer experiences on an enterprise scale.

In order to compete effectively and to get online initiatives to market as quickly as possible, marketers and other non-technical business users need the ability to take greater control of the creation and management of the online customer experience. To enable this, WebCenter Sites has transformed the marketing user experience so that site authoring is visual, intuitive and designed for the way that marketers want to work today. When it comes to web authoring in WebCenter Sites, what marketers see is what marketers get.

Capabilities such as comments, reviews, ratings and blogs are integral to engaging site visitors today. Additionally this kind of user-generated content enables visitors to recommend and endorse an organization to others – an invaluable marketing tool in today’s world. But user-generated content requires some level of moderation and control to safeguard the integrity of the brand. Oracle WebCenter Sites provides deep, yet simple to use moderation capabilities so that organizations can assure that the dialogue around their brand is a constructive one.

Assuring optimal performance across enterprise web deployments is a critical component of the online customer experience. With Oracle WebCenter Sites, organizations can deliver a highly scalable multisite, multilingual, and multimedia online customer experience. They can execute on a global scale without sacrificing performance. Oracle WebCenter Sites assures rapid, dynamic delivery of high-volume sites, streamlines the management of hundreds of sites, makes it possible to manage vast and complex product catalogs with ease, and seamlessly incorporates digital assets into the online experience through rich media management.

See what it's like to be a marketer using WebCenter Sites to create engaging online customer experiences:

Monday Apr 22, 2013

We all have certain pet peeves about what we experience as customers. One of mine is the all too common experience of calling a customer service line, waiting an interminable amount of time for an actual human to get on the phone, providing the agent with my account information, describing my problem to that agent, and then being transferred to yet another agent because the first one can’t address my problem. Invariably, this next agent asks me to once again provide my account information and once again describe my problem. Why isn’t this information communicated to the next rep in the chain so I don’t have to waste my time and repeat myself? Or better yet, why isn’t that first line rep empowered to help me in the first place.

Many of you may be familiar with “Mind the Gap,” the omnipresent signage in the London Underground that advises subway passengers to take extra care as they cross the gap between the train and the platform. “Mind the Gap” has even become such a part of London’s iconography that you’ll often find it plastered on t-shirts or other souvenirs. The idea behind “Mind the Gap” is to raise risk awareness among passengers so accidents can be prevented, the Tube can run smoothly and riders can go safely about their business. The call center experience I describe above is riddled with what I consider “customer experience gaps” – little landmines that exist between various touch points and channels of interaction where the risk of customer dissatisfaction is high if care is not taken to make these engagements connected, consistent and meaningful. All too often, businesses fail to “mind the gaps” in their customer experience and allow them to become a source of customer pain, frustration or flight.

In recent years, customer experience gaps have only become more plentiful. When I need to make a purchase, my customer journey can take me many places: to a search engine, to a corporate website, to Facebook, or to a store. I may interact with sales people, customer service reps, and other people in my community or in my social network. Sometimes I gather information on my desktop in my office, or on my iPad from the comfort of my sofa, or from my fantastic new smart phone which is with me pretty much everywhere. And as I go about my customer journey with a particular brand, I often observe the lack of connection between the various touch points and that’s because many organizations are failing to “mind the gaps” in their customer experience.

In my opinion, these failures aren’t necessarily intentional. If fact, I think organizations are under more and more pressure to “mind the gaps” and get the customer experience right. Maybe that’s why 22% of respondents in Oracle’s recent Global Customer Experience Survey said that improving the cross-channel experience is the top priority of their organizations’ customer experience program over the next twelve months. One of the problems, however, is that most companies have created systems to address most of these channels and touch points, but they’ve often created them independently, making it difficult to maintain consistent and meaningful interactions with a customer. What companies need to do is examine the infrastructure supporting the customer experience and move away from having these disjointed silos that create customer experience gaps. Oracle can help get you there. How well are you minding the gaps in your customer experience?

Wednesday Mar 20, 2013

So - people often ask us about our Social Business Thought Leaders Series and why we do it.

We believe very strongly in
the positive change that is happening today in both how we work and how we live because
of the transformation of social business technologies and people's behavior.
Things are being driven by cloud technologies, mobile, real-time, video, and big
data trends. We think, certainly as a technology vendor, that it isn't all about the technology - that you don't just buy our products -
you buy into our strategies for the future and you won't buy into our strategies unless we
share the same world view. So we've brought together this webcast series
featuring opinion makers and thought leaders from the world of business, marketing, academia and IT
to share with you what their research shows about what really is going on in
the world and what the implications might be. We'll share some of their analysis about it and then
show you, as a senior decision maker in your organization, how you can take
advantage of some of those changes and avoid some of the pitfalls.

Of course, to help you avoid some of these
pitfalls, we’ve brought together all these core technologies at Oracle under
the WebCenter brand to form and build a user engagement platform for social
business. We know that you are having to adapt to the trends and changing user
expectations, and our goal is to provide you with the ideal solution to meet
those demands.

What is Oracle’s solution? Oracle
WebCenter.

This is why we’ve brought together all these core technologies at
Oracle under the WebCenter brand to form and build the user engagement platform
for social business – connecting people and information. We’ve brought together
in a single solution, a combination of enterprise content management, imaging, social
networking and collaboration, web experience management, and composite
applications and mash-ups, that can be implemented individually or as a
platform to address all the needs of engaging your users.

Each of these core capabilities play a
significant role in helping you:

Increase sales and loyalty with
online engagement optimization – whether it be via the web, mobile or social

Innovate and
engage users by creating composite applications as well as by offering new
services online to your customers, partners and employees

It also helps you
enhance productivity with purposeful collaboration that’s exposed to you when
and where you need it

And finally
WebCenter helps you optimize access to information with an enterprise content
management foundation that ensures users can seamlessly view and change content
wherever they work.

Hundreds of companies have
customers, who admire them, but only an elite few have true advocates –
passionate, vocal, loyal fans – who tell the stories of their experiences and
about how much they “love” them. As a teaser for our upcoming Social Business Thought Leader Webcast, we have a short podcast on our WebCenter Cafe where you'll hear from customer experience
expert and author, Jeanne Bliss. Click on the jumping little guy below. You’ll learn a little bit about Jeanne and the evolution of her specialty focus in helping companies shape company culture and uncommon
decision making to significantly impact their customers, employees,
growth and prosperity. Don't forget to register and join us for the webcast.

Friday Mar 08, 2013

Today's customers are "plugged in" 24/7. They
demand instant access to information and transactional capabilities when they
want them, are savvy when it comes to making purchase decisions, and are not
afraid to change brands if a company no longer meets their expectations.

How are companies responding to the new environment of
rapidly rising customer expectations and disruptive innovations like social,
mobile and cloud technologies?

Oracle’s recently released global survey of 1,300
senior-level executives from 18 countries in North America, Europe, Asia
Pacific and Latin America yields new insights on the challenges, strategies and
lessons learned for succeeding in the customer experience (CX) era.

Brands recognize the significant financial impact
of poor customer experiences, yet struggle to develop and execute successful
strategies. The report indicates businesses can lose 20% of revenue from poor customer
experiences yet many are stuck in an execution chasm.

91% wish to be considered a customer experience
leader in their industry yet 37% are just getting started with a formal
customer experience initiative.

Executives report significant opportunities for
improvement when asked to assess their organizations' effectiveness on
delivering the experiences that customers expect.

Executives cite limitations from inflexible
technology, siloed organizations and systems, and insufficient investment as
the biggest obstacles to delivering the best possible customer experience.

On average, businesses estimate they will
increase spending on customer experience technology by 18% in the next two
years. Improving the cross-channel experience and customer analytics are top
priorities.

The report highlights the need for new approaches to cross
the execution chasm and succeed in customer experience. Visit the Global
Customer Experience Survey Microsite to download results by industry, region or
country or complete the CX assessment survey to see where your organization
stands.

Hundreds of companies have customers who admire them, but only an
elite few have true advocates who are passionate, vocal, and loyal fans.
Hear from customer experience expert and author, Jeanne Bliss, as she
reveals the five common decisions these beloved companies make that
enable them to thrive in good times and bad.

Thursday Mar 07, 2013

Today’s customers expect an experience that is both relevant and interactive
across web, mobile and social channels.By focusing on creating experiences that demonstrate how well you know
your customers, that promote social interactivity, and that allow for anytime,
anywhere access across web, mobile and social channels, you can successfully
drive customer engagement, and unlock the door to greater sales and loyalty for
your business.

The key to delivering the kind of exceptional online customer
experiences that can help drive the success of your business is web experience
management.A web experience management
solution such as Oracle WebCenter
Sites, can empower your business to better engage your customers
online.With Oracle WebCenter Sites you
can:

Create relevant and personalized
online experiences

Today, it’s no longer acceptable to deliver a one-size-fits-all online
customer experience. Instead, you must demonstrate that you know your customers
by providing them with a relevant and personalized online experience that takes
their preferences, behavior and past history with your brand into account.Oracle WebCenter Sites provides you with easy
to use segmentation and targeting capabilities that will enable you to deliver
a more personalized online experience.

Enable social and interactive
online experiences

Customers expect their online experience with your brand to be as
social and interactive as their experiences on social networks like Facebook
and Twitter. To fulfill these expectations, you must provide your customers with
plenty of opportunities to interact socially with your brand. This means
incorporating user-generated content capabilities such as ratings, reviews, or
comments into your web presence and integrating with social networks by
enabling social login and social sharing of information on your site. With
Oracle WebCenter Sites, you can easily incorporate social computing features
into your online experience to drive engagement and foster community.

Deliver optimized experiences
for mobile phones and tablets

The online experience is an increasingly mobile experience due to the
ubiquity of phones and tablets. To meet the needs of mobile customers,
organizations must optimize their web presence for anytime, anywhere delivery
to the thousands of different mobile device types that are available.Oracle WebCenter Sites simplifies mobile
delivery be enabling you to centrally manage both traditional sites and mobile
sites using the same content, navigation and authoring interface.

Empower marketers to manage the
online experience

Empowering marketers and other business users to take greater control
of the creation, management and moderation of the online customer experience is
a prerequisite for delivering the kind of engaging customer experiences that
drive sales and loyalty.Oracle
WebCenter Sites puts power into the hands of marketers with intuitive and
visual site authoring tools that help you get your online initiatives to market
faster.

Enable high performance, global
online experiences

Assuring optimal performance across enterprise web deployments is a
critical component of the online customer experience. With Oracle WebCenter
Sites, you can deliver a highly scalable, multisite, multilingual, and
multimedia online customer experience. With WebCenter Sites you can assure
rapid, dynamic delivery of high-volume sites, streamline the management of
hundreds of sites, manage vast and complex product catalogs with ease, and
seamlessly incorporate digital assets into the online experience through rich
media management.

Connect the online experience
with other customer touch points

Customers expect to have a relevant, consistent and engaging experience
across all of their touch points with a brand. Oracle WebCenter Sites can be integrated with commerce, faceted search, portal, CRM, BI and other customer experience applications from the Oracle portfolio to deliver a connected and engaging experience across the entire customer journey.

We hope you enjoyed learning more this week about enabling exceptional
online customer experiences with Oracle WebCenter Sites.To learn more about Fusion Middleware, please
check out other features in the The New Business Imperative: Social, Mobile, Cloud series.

Wednesday Mar 06, 2013

As we
saw in Tuesday’s screencast about
delivering exceptional online experiences, today's customers expect an online
experience with your brand that is personalized, interactive and social. In
order to drive sales and loyalty, you need a web experience management solution
that empowers your business to easily create and manage contextually relevant,
targeted and interactive experiences that are optimized for web, mobile and
social channels. Oracle WebCenter Sites can provide you with the capabilities
you need to manage large-scale, global online presences that engage and
captivate your customers.

Monday Mar 04, 2013

Web, mobile and social channels have ushered in what
Altimeter analyst, Brian Solis, referred to in a recent Oracle
WebCenter Social Business Thought Leaders webcast as
connected consumers.These connected
consumers have more choices, influence and access to online information than
ever before.Engaging these customers
and earning their sales and loyalty can be a great challenge.

Customers decide how, when, and where they want to engage
with your brand--whether it's in the store, over the phone or on the web. They
expect you to know who they are and what they need, and to seamlessly recognize
them at every touch-point.

Newer channels like social and mobile have significant
implications on how customers engage with organizations online and what
businesses need to do manage the online channel more efficiently and
effectively.Social networking has amplified
the customer's voice and peers now have greater influence over buying decisions
than traditional marketing. The pervasiveness of cell phones and tablets has also
turned the online customer experience into an increasingly mobile experience,
bringing with it new challenges for engaging always connected customers who are
accessing the online channel with an ever increasing variety of mobile devices.
As a result the power has shifted from brands to customers, and the delivery of
an engaging online customer experience has become a great challenge for
businesses today.

Thursday Feb 21, 2013

Whether you’ve established a content infrastructure and
you’re ready to build solutions on top; or if you have tactical needs to solve
specific business problems, Oracle WebCenter provides out of the box
applications and a feature-rich foundation to meet your needs.

The more you plug into key applications and use cases, the
more value your content infrastructure provides to the enterprise. Extend your
reach, your ROI, and your value to your organization. Set the stage for future
innovation.

Enable
Employees, Partners, and Customers to Do More With Oracle WebCenter

Does Oracle power your portal solution for intranets,
self-service portals or community websites? If so, did you know that Oracle
WebCenter now also includes comprehensive content, web experience management
and social computing capabilities?

Are you providing your
customers with engaging online experiences using Oracle? If so, you probably
realize that there’s more to exceptional customer engagement than just Web
experience management. You must also empower your business by engaging and
enabling employees and partners to deliver on customers’ expectations.

Now you can do more with WebCenter than ever before by
creating advanced customer facing web solutions to improve customer loyalty and
sales by delivering contextual and targeted multi-channel experiences to users
across mobile, social and web channels. And you can manage the entire content
lifecycle of not just the content in your portals but across your entire
company as well.

Join us for this On Demand Series of 3 Webcasts and learn how
you can provide a new level of engagement.

Monday Feb 18, 2013

I am the person that makes the economic engine turn. I am the reason you take
home a paycheck. I am the reason you are able to feed your family, pay your
mortgage, go on vacation, buy a car, and contribute to your church or synagogue.
Because of me, gigantic corporations and small businesses alike have risen and
flourished. Because of my absence, they have faded from existence.

The roads you drive on, the police and fireman that protect your community, the
teachers that teach your children all exist because of me. Politicians and
postal workers, sanitation workers and soldiers all owe their jobs to me.
Without me, no taxes would be paid and any and all societal advances would come
to a halt.

By the way, you’ll notice that I didn’t introduce myself as your customer. That’s
because I don’t belong to you. Even if I make a purchase from you, that doesn’t
mean that I will do it again in the future. You are always on trial and I am
always evaluating, measuring, and testing your product and service.

Above all, treat me with respect. I will not be ill-treated, and why should I
be? There are too many businesses vying for my attention. Every time you turn
on the television, open a newspaper, or listen to the radio, you see and hear
multitudes of companies competing for my attention. There are too many people
who are willing to treat me right in exchange for my business.

And know this, I am not easily fooled. Businesses treat me right or suffer the
consequences. Sooner or later I always discover dishonesty, disrespect, or
disinterest. Most of the time, I don’t announce my displeasure. I simply take
my business elsewhere.

Occasionally, we will have disagreements. I don’t like mistakes but I
understand that you sometimes make them. The manner in which you handle my
complaint determines any future interaction I have with you. And, in my mind,
it also determines the character of your business. I rarely ever give you a
second chance to make the same mistake twice.

So, watch for me in your business community. If you’re fortunate enough to see
me, do everything in your power to woo me and make me your own, because I hold
the key to your financial success. It is no exaggeration to say that when you
interact with me, your future hangs in the balance.

About

Oracle WebCenter is the center of engagement for business—powering
exceptional experiences for customers, partners, and employees. It connects
people, process, and information with the most complete portfolio of portal,
Web experience management, content, imaging and collaboration technologies.