Yes, credit card company economics are incredibly forgiving. Keep in mind that the average consumer only makes minimum payments, so just think about what that does to the Lifetime Customer Value for these guys. It's amazing, especially when you consider that the "product" the card companies are "selling" is money...which they have (practically) an infinite supply of with no "shipping costs"...think about it :)

And yes, credit card offer copy is AWFUL...its all the same and the only thing that really changes from offer to offer is what kind of envelope/bag they deliver it in. The actual text in the letter is almost always the same, and the page is very "busy" with lots of crap down the site to read as well as on top, on the bottom, and then there's the tiny copy text in between...they don't even care if you read it...it's just filler.

Any one of us could do an infinitely better job at this, but the bigger the company, the dumber they are.

Face it. Most of us probably already have enough credit cards, or too many. But the offers keep coming. I don't think they keep very clean lists. My wife and I haven't signed up for a new credit card in several years. Why would they want to continue paying for the amount of offers being mailed to our house? I shred 5 to 10 offers a week. Not only that, most of our cards carry a zero balance. These companies have access to that info but it probably costs more to check our credit than to just keep sending the mail.

I just wonder if they would do better with a better more targeted list, better copy, and lower mailing costs.

Great comments. Perry, I'm with you. I've gotten one new credit card in something like 2 or 3 years... and that was the American Express card I got for my copywriting business, to help separate my personal and business expenses.

And yet I get credit card offers (personal and business) almost every single day. Literally.