Cardi B (still) loves ASMR

She continues to show interest in the phenomenon (new video below)

Chances are, if you’ve ever had trouble sleeping, tried one of those prickly head massagers or have a friend that’s all in for finding new ways to “blow your mind, dude,” then you’ve probably encountered ASMR.

“Autonomous Sensory Meridian Response (ASMR) is a previously unstudied sensory phenomenon, in which individuals experience a tingling, static-like sensation across the scalp, back of the neck and at times further areas in response to specific triggering audio and visual stimuli.”

Ok, so maybe it kinda is just a fancy way of saying head orgasms, but that doesn’t mean it’s not a legitimate cultural phenomenon.

From IKEA’s 25-minute ASMR-inspired ad to the world of #ProcessPorn, type “ASMR” into YouTube and you’ll get pages of people breathing heavily, scratching paper and tapping on wood in any voice, tone, volume or environment imaginable.

Search for it at your own peril (or delight).

Leave it to “Motorsport” queen herself, to Cardi B take a bold step in normalizing ASMR for the masses.

Melissa is the editor of A.Side. Her work has appeared in the Pitchfork, Billboard, The Fader, and The Globe and Mail. She serves on the Polaris Prize jury. She's a fan of blast beats and anything pickled.