Excessive ambient light, structural obstacles and jobsite access presented challenges on the project, along with questions surrounding content creation and management. Sharing of on‐site resources and thoughtful design & engineering created cost eﬃciencies as pathways were core drilled for rack relocation, allowing back of house equipment to be optimally located to minimize disruption of existing infrastructure. Installation throughout the 4 weeks could not aﬀect the venue’s operation, causing scheduling challenges particularly around special events. The 4‐story tall atrium, with its massive windows, created acoustic anomalies as well as high ambient light that required the use of ultra‐bright displays.

Excitement is further heightened by Barco’s High End System Lighting and Harman’s JBL Audio System. AMX Control via touchpanels provides staﬀ unified control and Barco Escape, Auro 11.1 and 2K, 4K and 6P Laser projection systems provide incomparable auditorium experiences for the viewers.

Content management and creative were major factors in element design as content was displayed across box oﬃce, concession and lobby areas with a combination of local, asynchronous and “Lobby Domination” content that ranged from local promotions and upcoming releases with no audio to national events and promotions with full audio, video and lighting eﬀects. The solution is a scalable and repeatable design, allowing for the content to be used in multiple instances and technologies.

RESULT

LA LIVE customers now enjoy a premium movie‐goer experience, diﬀerentiating the exhibitor’s cinema while gaining operational eﬃciencies and marketing opportunities and campaigns that monetize the lobby. The experiential environment creates the digital connection that today’s audience has come to expect.