One of my favorite Martin Luther King Jr. quotes is: “There is nothing more dangerous than sincere ignorance and conscientious stupidity.” And I am just going to come out and say it: Most diversity and inclusion initiatives fall into the former category: sincere ignorance. They look and sound great. They are usually well-meaning too. But a vast number of these initiatives prove ineffective or fail within a year or two. Why? Sincere ignorance: Start talking to the people who put them together, and more often than not you realize that the details and depth of strategic thinking behind them is as thin as the paper they are printed on.

This is not surprising when you consider that most diversity and inclusion initiatives are developed to comply with corporate governance and self-regulation (often under the heading “Corporate Social Responsibility” or CSR). For example, in most workplaces, these initiatives are usually poorly funded tactical inclusion initiatives disconnected from broader, more substantial, and well-funded general training programs. They may be well meaning, but they are misguided in their approaches.

They are also often outdated in their ideas. They cater to the status quo. They assume existing and potential employees targeted by these programs must change to fit into the current workplace culture. They ask and answer one question: How can we acquire, train, and change diverse employees for them to succeed and thrive in our culture? If we keep asking that question – or any question – over and over again, why should we expect a different result?

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As Thomas Wedell-Wedellsborg stated in the Harvard Business Review, this is exactly why companies are bad at figuring out what their problems are and end up solving for the wrong things: “What they struggle with, it turns out, is not solving problems but figuring out what the problems are. In surveys of 106 C-suite executives who represented 91 private and public-sector companies in 17 countries, I found that a full 85% strongly agreed or agreed that their organizations were bad at problem diagnosis, and 87% strongly agreed or agreed that this flaw carried significant costs. Fewer than one in 10 said they were unaffected by the issue. The pattern is clear: Spurred by a penchant for action, managers tend to switch quickly into solution mode without checking whether they really understand the problem.”

What we need to do, argues Wedell-Wedellsborg, is reframe the problem. Actually, when it comes to diversity and inclusion, the problem starts with using the word “problem.” Diversity and inclusion should be about “opportunity” – specifically growth opportunity.

Here are five ways to rethink and reinvent the way you lead diversity and inclusion as a growth strategy: