Predictive analytics

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Where success is predictable.

As a marketer, you need to know how to find patterns in data so you can avoid risks and spot opportunities. It’s challenging to know which offers and products would make the ideal customer experience. Being able to identify upcoming risks and anomalies, and what causes them, can make or break your organization. Most of your team probably doesn’t have advanced statistical training, so even when you have data, it’s hard to understand it.

As home to more than a dozen of the world’s top magazines, Condé Nast has a lot of brands to maintain. But with the power to optimize their editorial and advertising messaging to every reader, they successfully increased traffic by 40 percent on their digital channels.

Use insights to increase foresight.

Marketers are now required to not simply react but to predict. And with the competition just a click away, mistakes are costly. You need to be able to anticipate what your customers want, so you can deliver the right experiences at precisely the right time.

Adobe can help. Adobe Analytics puts predictive analytics, forward-looking insights, and more intelligent decision-making into the hands of marketers and business users. You get data-driven responses in real time so you can provide perfectly matched and timed experiences to your customers.

Make testing automatic.

Understanding your audience and their expectations is crucial for delivering the best personalized experiences. You need to be able to surface interesting insights and key customer traits to quickly test experiences and target them to the right customers.

Adobe can help. Adobe Target is a marketing solution that makes it easy to test your experiences, so you can deliver the right experiences to the right customers at the right time. It uses machine-learning algorithms to personalize content and design. It also has custom, optimized algorithms for offering the next best content or product suggestions. Adobe Target allows you to use automation so you can personalize customer interactions in real time.

Customer foresight is your marketing opportunity.

Your customers expect you to anticipate their needs and wants. Adobe Experience Cloud is a set of integrated solutions that let you create an environment where customers get what they want, when they want it. It brings together solutions that can push and pull data to give you the most complete insights. You can then use these deep insights to predict what your customers want, at the right time and in the right way.

Why Adobe.

In the past, to create such a unified digital marketing plan, you would need to cobble together a series of individual solutions. Today, Experience Cloud unifies all these marketing tools into one integrated solution. No one else offers such deep integration between analytics, data management, optimization, and personalization.

Know what customers need. Even before they do.

Read The Best is Yet to Come to learn how you can turn customer intelligence into a distinct business advantage.

Let data drive your experiences.

No matter the industry, data enhances your ability to engage customers. See how various industries benefit from data-driven marketing.