A marketing and advertising blog that carries the latest information about the current topics in the field of marketing. It is for people who always wanted to ask about specific topics but did not know where to ask them.

Total Pageviews

February 16, 2016

A fo Attitude " When the things get tough - the tough get going" published in THE HANS INDA on 31-01-2016

A For Attitude “When The Things Get Tough – The Tough Get Going”

A for Attitude. The first quality that everyone
talks about is Attitude. Oxford dictionary defines attitude as “A settled way of thinking or
feeling about something”. Frequently I have heard interviewers say “Oh the candidate
was great but does not have an attitude”. Attitude is that intangible asset
that needs to be brought to the table. When the things get tough, the tough
need to get going. Life as it is very tough and one needs to look at the positive
side of the issue.

There are two types of people.
When a boss asks for a work to be done the first candidate says “what is the
work?” and after knowing the work, volunteers to do it. The second candidate
volunteers first and then enquires about the nature of the work. No prizes for
guessing who has a better attitude about life and his job.

Once there were two friends.
One of them was an optimist and the other was a pessimist. Both had hung up stockings
on the Christmas Eve. The next day the pessimist got a packet of fresh milk and
he was very sad. The optimist had his stocking full of cow dung and he was very
happy. A mutual friend wanted to know the reason for their strange behaviour.
The sobbing pessimist blurted out “Oh the milk is fresh today but by tomorrow
it would get bad”. This man was trained to look only at negative things in life.
He is an eternal worrier. He would keep on worrying and make the life of everyone
around him miserable.

The confident optimist
said “Fine it is cow dung. I got cow dung today and the cow will come tomorrow”.
This man looks at the positive things in life. He has the right attitude. Same
as a sales man who was beaming as he was falling out of a multi-story building.
He was falling from a 25th storey building but was sure that he would
be saved before he crashes onto the pavement.

There are lots
of nay sayers around. There would keep on discouraging us and telling how the
things can’t be done. Nothing ventured and nothing gained. There is everything
to win and nothing to lose. Attitude is a thing that takes us places. Impossible
is a word found in fool’s dictionary.

Having a
positive attitude in the workplace is imperative. Work would present many
problems and only those people are employed who know how to solve them with a
positive attitude and with a smile.

People like to
be around other people who are cheerful, work oriented and not around people
who are grumpy and keep complaining. No work is too small or too insignificant.
As the author of “How Starbucks saved my life” says in his book (based on a
true story) “I wanted to be the best restroom cleaner in entire America”. The
author Michael Gates Gill a
Director in a famous advertising agency in New York is forced to work as a low
paid barista in Starbucks coffee shop. Desperate to please his boss the author
cleans the rest room so well that his boss appreciates his work. Very inspiring
indeed!

There is a
beautiful sequence from the “Darr” the Hindi movie. A cricket match is in
progress. Anupam Kher is sitting right in front
of a TV, dressed in cricket gear from top to toe, urging the Indian team to
play better. He says ''karna padta hai yaar, India ko kabhi bhi meri zaroorat
pad sakti hai!'' Translated it means I have to be prepared, Indian
cricket team might need my services at any point of time. If the call comes, I
want to go immediately. Even though said in jest, that is attitude. The best
way to respond to the recriuter’s question “when would you like to join?” is “immediately”.
The world is looking for people with the go getter attitude.

1.
The advertisement that symbolifies attitude is the ad for Edelweiss brokerage
services. The advertisement shows many ways how can’t stops us from achieving our true potential. At the end of the
advertisement the t is simply knocked
out from the can’t and it becomes Can, Once it is CAN the world becomes a better
place to live. Cry and you cry alone, laugh and the world laughs with you. A
positive attitude changes everything. Key word for the YouTube.comsearch “Edelweiss Brokerage service
ad”.

2.
The second video clip is that of Derek Redmond in the 400 metres finals in the
1992 Olympic Games. It is widely believed that Derek would win the race.
Mid-way through the race Derek breaks his hamstring. He is in terrible pain.
His race is over. All the training had been wasted. Sobbing in pain and disappointment
he continues to hobble. A man rushes out of the stand. He is Derek’s father. He
tells his son to stop and says “you don’t need to do it” Derek says “I have
to”. “okay” says his father “then we will do it together”.

Hand in
hand both father and son struggle towards the finish line. Right at the finish
line Derek’s father leaves Derek to cross the line by himself among thundering applause
and standing ovation from the spectators. It is not always about winning;
rather it is about the spirit and the attitude. It is about the participation
as much as about winning medals. This clipping brings a lump in the throat but
makes us happy to watch with the grit and determination of Derek. Key words for
the YouTube.com search “Powerful Inspirational true story...Don't give up!”

No comments:

Post a Comment

Profile

Dr.M. Anil Ramesh is an M.B.A, PhD from Osmania University, (overall 7th rank, 1st In Marketing stream), Hyderabad, India.
Presently Dr.M.Anil Ramesh is working as Director at Siva Sivani Institute of Management a Premier B-School based at Secunderabad, Telangana State.
Dr.M.Anil Ramesh has 30 years of experience both in Industry and in Academics. Widely read and traveled Dr.M.Anil Ramesh is a Management expert who appeared on many TV talks and shows. Dr.M.Anil Ramesh also writes a popular column in a popular English Daily Newspaper - HANS India.
The views expressed by the author in this blog are his own and do not necessarily represent the views of the institute where he works.
All Trademarks,brands, logos, pictures, videos used are the property of their respective owners and are used for illustrative purpose only.