'Net Features : marketershttp://www.websitemagazine.com/content/blogs/posts/archive/tags/marketers/default.aspxTags: marketersenCommunityServer 2008 SP2 (Build: 31104.93)B2B Marketers Want More Meetings with Sales Teamshttp://www.websitemagazine.com/content/blogs/posts/archive/2015/12/11/b2b-marketers-want-more-meetings-with-sales-teams.aspxFri, 11 Dec 2015 18:36:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:49604Allison Howen1http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=49604http://www.websitemagazine.com/content/blogs/posts/archive/2015/12/11/b2b-marketers-want-more-meetings-with-sales-teams.aspx#comments<hr />
<p><strong>The majority of B2B marketers want more meetings with sales teams to improve marketing initiatives according to a recent study from ToutApp.</strong></p>
<p>The study shows that 70 percent of surveyed marketers said they want to meet with their sales teams more frequently to review and discuss strategy. What&rsquo;s more, 89 percent say that intra-team meetings are effective. This doesn&rsquo;t mean there isn&rsquo;t room for improvement, however, as 51 percent rated meetings &ldquo;moderately effective,&rdquo; compared to just 39 percent who rated meetings as &ldquo;very effective.&rdquo;</p>
<p>&ldquo;Research shows that organizations with aligned teams, where marketing and sales communicate frequently, experience higher year-over-year growth in annual revenue,&rdquo; said Tawheed (TK) Kader, CEO and Founder of <a href="http://www1.toutapp.com/the-greatest-sales-team-in-the-world-runs-on-toutapp-v2/" target="_blank">ToutApp</a>. &ldquo;Marketers and sales need to step outside of their siloes and come together to drive greater value for their organizations. Our data finds that the desire is clearly there, but the organizations themselves need to take advantage and implement a regular meeting system across teams.&rdquo;</p>
<p>When it comes to the top challenges preventing marketers from meeting with sales to discuss strategy, 25 percent of respondents cited measuring success differently, followed by 22 percent who said their company doesn&rsquo;t have a system in place for regular meetings and 16 percent who said that the goals are different for the two teams.</p>
<p>Lastly, the study shed light on what marketers would like to discuss with sales teams the most. According to the results, 46 percent of respondents would like to discuss lead generation quality and conversion, 40 percent want to discuss how messages are received and questions that arise in their delivery, 32 percent would talk about problems leads say that they&rsquo;re facing in sales conversations and 27 percent would discuss competitive companies that come up in sales calls.</p>
<p>&ldquo;Even if sales and marketing have different priorities and personalities, they share a common goal &ndash; to increase revenue,&rdquo; said Kader. &ldquo;For any business, you want to ensure that both halves of the funnel are aligned and aware of each other&rsquo;s goals. The easiest way to do that is by facilitating consistent communication between the two departments, discussing everything from lead quality to the competitive landscape.&rdquo;</p>
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<hr /><div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=49604" width="1" height="1">B2btoutappmarketerswm-advertisingsales teamManage Tasks More Efficientlyhttp://www.websitemagazine.com/content/blogs/posts/archive/2015/06/23/manage-tasks-more-efficiently.aspxTue, 23 Jun 2015 16:36:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:44818Allison Howen0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=44818http://www.websitemagazine.com/content/blogs/posts/archive/2015/06/23/manage-tasks-more-efficiently.aspx#comments<hr />
<p><b>There is a new task management software on the market, and it goes by the name of Ignitur.</b></p>
<p><a target="_blank" href="https://www.ignitur.com/">Ignitur</a> is a software as a service (SaaS) built specifically for Web marketers, from professionals and amateurs to teams and individual entrepreneurs. In fact, Ignitur combines multiple facets of marketing in one space, including data aggregation, task management and reporting capabilities.</p>
<p>In addition to gathering information and connecting multiple accounts, Ignitur conveniently stores information in one place, from link data and PPC to social media and email marketing analytics. This reduces the amount of times users need to log in and out of accounts to import or export data. Moreover, the available data helps users make faster and better decisions.</p>
<p>It is also important to note that Ignitur offers tasks that guide Web-marketers through every action and detail, as well as enables users to customize tasks. The solution also helps marketers become more efficient because it schedules and prioritizes tasks for users. Ignitur offers four monthly subscription plans as well as a free 30-day trial.&nbsp;</p>
<p><img src="http://www.websitemagazine.com/images/blog/Ignitur.png" style="vertical-align:middle;margin:5px;" width="561" height="368" alt="" /></p>
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<hr /><div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=44818" width="1" height="1">marketerswm-softwaretask management33 WordPress Themes for Every Person http://www.websitemagazine.com/content/blogs/posts/archive/2013/10/24/33-wordpress-themes-for-every-person.aspxThu, 24 Oct 2013 19:00:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:28284Amberly Dressler17http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=28284http://www.websitemagazine.com/content/blogs/posts/archive/2013/10/24/33-wordpress-themes-for-every-person.aspx#comments<hr />
<p>
Everyone knows someone &ndash; a neighbor, a friend, a relative, an associate, a client &ndash; who needs a website. And the Web designers or developers they turn to for help are likely looking to WordPress to create one. After all, WordPress is the most popular CMS - ever.&nbsp;</p>
<p>
Website Magazine has compiled a comprehensive list of WordPress themes that designers and developers can use for any &quot;type&quot; of person, from dentists and do-gooders to marketers and moms.&nbsp;</p>
<p>Note: Below, readers will find the type of person (or business) that each theme is good for. If the &quot;type&quot; (e.g. The Dentist) is clicked on, a new window will open with more details like purchase price. If the theme&#39;s screenshot is clicked on, a new window will open so readers can view a live demo.&nbsp;</p>
<h3><a target="_blank" href="http://themeforest.net/item/rive-responsive-charity-wordpress-theme/4238530">The Do-Gooder</a></h3>
<p><a target="_blank" href="http://themeforest.net/item/rive-responsive-charity-wordpress-theme/full_screen_preview/4238530"><img style="vertical-align:middle;margin:5px;" src="http://www.websitemagazine.com/images/blog/wp_dogooder1.png" width="600" height="305" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://www.mojo-themes.com/item/dentalclinic-responsive-wordpress-theme/">The Dentist</a></h3>
<p><a target="_blank" href="http://www.mojo-themes.com/item/dentalclinic-responsive-wordpress-theme/demo/"><img height="336" width="600" src="http://www.websitemagazine.com/images/blog/wp_dentist.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://themeforest.net/item/political-press-responsive-wordpress-theme/5748117?WT.ac">The Politician</a></h3>
<p><a target="_blank" href="http://themeforest.net/item/political-press-responsive-wordpress-theme/full_screen_preview/5748117"><img height="305" width="600" src="http://www.websitemagazine.com/images/blog/wp_politician.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://themeforest.net/item/kids-voice-school-responsive-wordpress-theme/2327685?WT.ac">The Childcare Provider</a></h3>
<p><a target="_blank" href="http://tf.dtbaker.com.au/preview/?theme=28"><img height="305" width="600" src="http://www.websitemagazine.com/images/blog/wp_child_care.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://themeforest.net/item/juiced-responsive-wordpress-theme/4190648?WT.ac">The Marketer</a></h3>
<p><a target="_blank" href="http://themeforest.net/item/juiced-responsive-wordpress-theme/full_screen_preview/4190648"><img height="305" width="600" src="http://www.websitemagazine.com/images/blog/wp_marketer.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://www.mojo-themes.com/item/freshr-responsive-advanced-modern/">The Designer</a></h3>
<p><a target="_blank" href="http://www.mojo-themes.com/item/freshr-responsive-advanced-modern/demo/"><img height="336" width="600" src="http://www.websitemagazine.com/images/blog/wp_designer.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://www.elegantthemes.com/gallery/flexible/">The Writer</a></h3>
<p><a target="_blank" href="http://www.elegantthemes.com/demo/?theme=Flexible"><img height="466" width="600" src="http://www.websitemagazine.com/images/blog/wp_writers.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://www.elegantthemes.com/gallery/styleshop/">The Style Setter</a></h3>
<p><a target="_blank" href="http://www.elegantthemes.com/demo/?theme=StyleShop"><img height="462" width="600" src="http://www.websitemagazine.com/images/blog/wp_tshirt.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://themeforest.net/item/-organic-shop-responsive-woocommerce-theme/2931436?WT.ac">The Eco-Friendly Merchant</a></h3>
<p><a target="_blank" href="http://themeforest.net/item/-organic-shop-responsive-woocommerce-theme/full_screen_preview/2931436"><img height="305" width="600" src="http://www.websitemagazine.com/images/blog/wp_ecofriendly.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://themeforest.net/item/replay-responsive-music-wordpress-theme/3172436?WT.ac">The Musician</a></h3>
<p><a target="_blank" href="http://themeforest.net/item/replay-responsive-music-wordpress-theme/full_screen_preview/3172436"><img height="305" width="600" src="http://www.websitemagazine.com/images/blog/wp_musician.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://www.mojo-themes.com/item/my-baby-babys-responsive-wordpress-theme/">The New Mom</a></h3>
<p><a target="_blank" href="http://www.mojo-themes.com/item/my-baby-babys-responsive-wordpress-theme/demo/"><img height="399" width="600" src="http://www.websitemagazine.com/images/blog/wp_newmom.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://www.mojo-themes.com/item/cafehouse-restaurant-wordpress-theme/">The Restaurateur</a></h3>
<p><a target="_blank" href="http://www.mojo-themes.com/item/cafehouse-restaurant-wordpress-theme/demo/"><img height="520" width="600" src="http://www.websitemagazine.com/images/blog/wp_restaurant.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://themeforest.net/item/rock4life-responsive-wptheme-for-bandsmusicians/4444316?WT.ac">The Band Manager</a></h3>
<p><a target="_blank" href="http://themeforest.net/item/rock4life-responsive-wptheme-for-bandsmusicians/full_screen_preview/4444316"><img height="305" width="600" src="http://www.websitemagazine.com/images/blog/wp_band_manager.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://themeforest.net/item/collective-professional-html-theme-/5652767?WT.ac">The Entrepreneur</a></h3>
<p><a target="_blank" href="http://themeforest.net/item/collective-professional-html-theme-/full_screen_preview/5652767"><img height="305" width="600" src="http://www.websitemagazine.com/images/blog/wp_Entrepreneur.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://themeforest.net/item/spalon-responsive-wordpress-theme/4498738?WT.ac">The Massage Therapist</a></h3>
<p><a target="_blank" href="http://themeforest.net/item/spalon-responsive-wordpress-theme/full_screen_preview/4498738"><img height="305" width="600" src="http://www.websitemagazine.com/images/blog/wp_massage.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://themeforest.net/item/jm-crafts-responsive-theme-for-crafts-store/5478269?WT.ac">The Crafter</a></h3>
<p><a target="_blank" href="http://themeforest.net/item/jm-crafts-responsive-theme-for-crafts-store/full_screen_preview/5478269"><img height="305" width="600" src="http://www.websitemagazine.com/images/blog/wp_crafter.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://themeforest.net/item/gonzo-clean-responsive-wp-magazine/2415788?WT.ac">The Publisher</a></h3>
<p><a target="_blank" href="http://themeforest.net/item/gonzo-clean-responsive-wp-magazine/full_screen_preview/2415788"><img height="305" width="600" src="http://www.websitemagazine.com/images/blog/wp_publisher.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://themeforest.net/item/capital-multipurpose-business-wordpress-theme/5335645?WT.ac">The Financial Specialist</a></h3>
<p><a target="_blank" href="http://themeforest.net/item/capital-multipurpose-business-wordpress-theme/full_screen_preview/5335645"><img height="305" width="600" src="http://www.websitemagazine.com/images/blog/wp_financial.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://themeforest.net/item/beauty-center-responsive-wordpress-theme/4508494?WT.ac">The Hair Stylist</a></h3>
<p><a target="_blank" href="http://themeforest.net/item/beauty-center-responsive-wordpress-theme/full_screen_preview/4508494"><img height="305" width="600" src="http://www.websitemagazine.com/images/blog/wp_hair.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://themeforest.net/item/karma-responsive-modern-clean-wordpress/168737">The Building Owner</a></h3>
<p><a target="_blank" href="http://demo.truethemes.net/Karma-Wordpress/"><img height="305" width="600" src="http://www.websitemagazine.com/images/blog/wp_building.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a href="http://themeforest.net/item/freehold-responsive-real-estate-theme/3037086?WT.ac" target="_blank">The Real Estate Agent</a></h3>
<p><a href="http://progressionstudios.com/themes-wp/?theme=Freehold" target="_blank"><img style="vertical-align:middle;margin:5px;" src="http://www.websitemagazine.com/images/blog/wp_real_estate.png" width="600" height="305" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://themeforest.net/item/optimasales-responsive-wordpress-theme/3609807?WT.ac">The Service Provider</a></h3>
<p><a target="_blank" href="http://themeforest.net/item/optimasales-responsive-wordpress-theme/full_screen_preview/3609807"><img height="305" width="600" src="http://www.websitemagazine.com/images/blog/wp_tech.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a href="http://themeforest.net/item/perfectcv-responsive-cv-resume-theme/5230603?WT.ac" target="_blank">The Job Seeker</a></h3>
<p><a href="http://themeforest.net/item/perfectcv-responsive-cv-resume-theme/full_screen_preview/5230603" target="_blank"><img style="vertical-align:middle;margin:5px;" src="http://www.websitemagazine.com/images/blog/wp_resume.png" width="600" height="305" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://themeforest.net/item/freestyle-responsive-wordpress-theme/2396575?WT.ac">The Dance Teacher</a></h3>
<p><a target="_blank" href="http://preview.ait-themes.com/index.php?bartype=desktop&amp;theme=freestyle"><img height="305" width="600" src="http://www.websitemagazine.com/images/blog/wp_dance.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://www.templatemonster.com/wordpress-themes/46787.html">The IT Guy/Gal</a></h3>
<p><a target="_blank" href="http://www.templatemonster.com/demo/46787.html"><img height="333" width="450" src="http://www.websitemagazine.com/images/blog/wp_it.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://themeforest.net/item/sterling-responsive-wordpress-theme/2320578?WT.ac">The New Business Owner</a></h3>
<p><a target="_blank" href="http://demo.truethemes.net/Sterling-Wordpress/"><img height="246" width="600" src="http://www.websitemagazine.com/images/blog/wp_business.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://www.templatemonster.com/wordpress-themes/46727.html">The Car Dealer</a></h3>
<p><a target="_blank" href="http://www.templatemonster.com/demo/46727.html"><img height="459" width="450" src="http://www.websitemagazine.com/images/blog/wp_car_dealer.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://www.templatemonster.com/wordpress-themes/46548.html">The Limo Driver</a></h3>
<p><a target="_blank" href="http://www.templatemonster.com/demo/46548.html"><img height="481" width="450" src="http://www.websitemagazine.com/images/blog/wp_limo.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://www.templatemonster.com/wordpress-themes/46022.html">The Movie Reviewer</a></h3>
<p><a target="_blank" href="http://www.templatemonster.com/demo/46022.html"><img height="479" width="450" src="http://www.websitemagazine.com/images/blog/wp_movies.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://www.templatemonster.com/wordpress-themes/45574.html">The Dietitian</a></h3>
<p><a target="_blank" href="http://www.templatemonster.com/demo/45574.html"><img height="502" width="450" src="http://www.websitemagazine.com/images/blog/wp_Dietician.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://themefuse.com/wp-themes-shop/church-wordpress-theme/">The Preacher</a></h3>
<p><a target="_blank" href="http://themefuse.com/demo/wp/evangelist/"><img height="260" width="450" src="http://www.websitemagazine.com/images/blog/wp_preacher.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://www.mojo-themes.com/item/cooky-restaurant-responsive-wordpress-theme/">The Food Lover</a></h3>
<p><a target="_blank" href="http://www.mojo-themes.com/item/cooky-restaurant-responsive-wordpress-theme/demo/"><img height="399" width="600" src="http://www.websitemagazine.com/images/blog/wp_food.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<h3><a target="_blank" href="http://www.mojo-themes.com/item/creative-cakes-bakery-theme-for-wordpress/">The Baker</a></h3>
<p><a target="_blank" href="http://www.mojo-themes.com/item/creative-cakes-bakery-theme-for-wordpress/demo/"><img height="370" width="600" src="http://www.websitemagazine.com/images/blog/wp_baker.png" style="vertical-align:middle;margin:5px;" alt="" /></a></p>
<p>&nbsp;</p>
<div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=28284" width="1" height="1">merchantswordpresswordpress themescharityretailersjob seekersecommerce analyticsmarketerswmfeaturewm-designdevdesignersdentistspoliticianshair stylistsreal estate agents3 Ways to Kick-Start Conversionshttp://www.websitemagazine.com/content/blogs/posts/archive/2013/05/16/3-ways-to-kick-start-conversions.aspxThu, 16 May 2013 17:15:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:25057Administrator0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=25057http://www.websitemagazine.com/content/blogs/posts/archive/2013/05/16/3-ways-to-kick-start-conversions.aspx#comments<p>:: By Amie Marse, Content Equals Money ::</p>
<hr />
<p>Conversions are one of the top priorities of companies engaging in online business. Without a strong rate of conversions, companies are simply sinking money into a profitless division. With the right strategy, however, a company&rsquo;s online presence can trigger substantial growth.</p>
<p>Mobile optimization is the key to getting conversions in 2013. Everywhere you look, someone is checking their smartphone for recommendations about which product to buy or which restaurant to try. Developing a strategy that targets mobile consumers allows your company to draw in a whole new demographic. Mobile-first businesses generally place an emphasis on acquiring new customers, a focus that many mainstream organizations lack, <a href="http://tabtimes.com/feature/marketing/2013/03/06/companies-rush-mobile-online-marketing-efforts-often-fall-short" target="_blank">according to David Needle</a>.</p>
<p>If you are unsure of how to improve your online marketing tactics, try integrating at least one of the following three strategies. In 2013, optimizing your mobile landing pages, updating your email marketing, and mastering the balance between short- and long-form content are three of the surest ways to gain conversions.</p>
<h3>Creating an Optimized Landing Page</h3>
<p>A landing page is the online form of a first impression. Your landing page needs to give viewers an immediate idea of what to expect from your products or services. Furthermore, an optimized landing page will engage consumers in a way that encourages conversions. Without careful optimization, your landing page may drive consumers away, especially in regard to mobile.</p>
<p>The top priority of a landing page optimized for mobile is accessibility. Every aspect of the landing page must be <a href="http://contentequalsmoney.com/mobile-landing-page/" target="_blank">easily navigable by fingers on a touch screen</a>, or the visitor will quickly return to the search engine to choose a different result. Avoid the use of elements that include flash or plug-ins, since they slow down mobile users.&nbsp;</p>
<p>Mastering the art of <a href="http://www.copyblogger.com/magnetic-headlines/" target="_blank">engaging headlines</a> is a persuasive way to interest consumers and bring in conversions. Strong, informative headlines decrease the need for wordy descriptions underneath, which is beneficial for the necessity of speed. Mobile users want to visit pages that load immediately and present brief, to-the-point information.</p>
<p>In order to increase conversions, more and more businesses are utilizing variable sites that can rearrange themselves to target the viewer&rsquo;s needs. Based on the visitor&rsquo;s search criteria, your optimized landing page should present relevant information that makes it easy for the consumer to convert.</p>
<h3>Innovative Email Marketing</h3>
<p>Although many marketers seems to believe that email marketing has run its course and lost its relevance in the age of mobile, there is a strong contingency of experts that still encourage the use of email marketing. In fact, email marketing can be improved for mobile by incorporating many of the same strategies that apply to landing pages.</p>
<p>Mobile users usually check their email even more frequently than those using a computer, so be sure to send out emails that are optimized for mobile views. Like mobile landing pages, email marketing should be simple, accessible, and relevant. Remove graphics and images so that the text is prominent. Pare the content down to the most important information and include formatting techniques like bullet points and bolding to make your message easy to scan.</p>
<p>When developing the content for your email marketing, <a href="http://www.cio.com/article/725949/7_Email_Marketing_Tips_to_Gain_Customers_in_2013?page=1&amp;taxonomyId=3000" target="_blank">drop the sales pitch</a>. We&rsquo;ve all seen an endless stream of sales pitch emails piled into our inboxes. If consumers feel like you have nothing to offer besides a sales pitch, they will take their business to a more engaged company. Instead of a sales pitch, use your email to offer valuable content that sparks interest and encourages interaction. One way to optimize your content is to make use of targeted marketing.</p>
<p>In order to turn your emails into conversions, don&rsquo;t forget to include <a href="http://emailmarketing.comm100.com/email-marketing-tutorial/email-marketing-tips.aspx" target="_blank">plenty of clear links</a>. Once you have claimed the reader&rsquo;s attention, show them a way to respond through visiting your website or social media profile. Since you are avoiding an obvious sales pitch in your email, you have to find a creative way to build conversions. Giving the reader incentive to follow a link is the most dependable way to get him or her to a page that will present a sales pitch.</p>
<h3>The Strengths of Short- and Long-Form Content</h3>
<p>The most obvious reason for the popularity of short-form content is the growth of Twitter. As modern individuals try to condense every thought into 140 characters, long-form content has declined. Even blog posts have generally become shorter and more succinct to accommodate the desire for quick sources of information.</p>
<p>Long-form content hasn&rsquo;t become irrelevant, however. <a href="http://toc.oreilly.com/2013/03/long-form-content-medium-ev-williams-toc-interview.html" target="_blank">Experts like Ev Williams</a> are predicting a return to long-form content as we react to the overdose of short-form content. Long-form content provides a space for more meaningful and insightful commentary that develops and share ideas in a way that can&rsquo;t be achieved in short-form content.</p>
<p>So how should your company use short- and long-form content to get conversions in 2013? The most effective strategy is to <a href="http://www.pandemiclabs.com/blog/social-media/short-form-and-long-form-content-a-match-made-in-heaven/" target="_blank">use both forms to complement each other</a>. Use short-form content to create initial contact with consumers, whether through tweets, blogs, or Facebook posts. Once that contact is established, present long-form content that deepens the connection between your company and the consumer by instigating conversation that will generate conversions. A combination of short- and long-form content strategies will produce a more comprehensive marketing campaign that permeates your customers&rsquo; online lives.</p>
<hr />
<p>About the Author</p>
<p>Amie Marse, is the founder and managing partner of <a href="http://contentequalsmoney.com/" target="_blank">Content Equals Money</a>, a content writing service for agencies and Web-based clients.</p>
<div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=25057" width="1" height="1">email marketingcontentmobile optimizationlanding pagemarketerswmfeaturewm-mobileAmie MarseContent Equals Moneyheadlinesoptimized landing pagesdavid needleB2B Metrics Aren't Measuring Uphttp://www.websitemagazine.com/content/blogs/posts/archive/2012/03/26/survey-finds-b2b-metrics-aren-t-measuring-up.aspxMon, 26 Mar 2012 23:30:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:19423Michael Garrity0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=19423http://www.websitemagazine.com/content/blogs/posts/archive/2012/03/26/survey-finds-b2b-metrics-aren-t-measuring-up.aspx#comments<hr />
<p><img width="75" height="75" style="float:left;margin:10px;" src="http://www.websitemagazine.com/images/blog/pardot.jpg" alt="" /><strong>A survey by marketing
automation solution provider <a href="http://www.pardot.com/" target="_blank">Pardot</a> reveals that a significant number of
business-to-business (B2B) marketers aren&rsquo;t actively or accurately tracking the
revenue that their campaigns generate, a non-practice that can lead to missed
opportunities in establishing B2B marketing&rsquo;s &ldquo;essential role&rdquo; in the growth of a
business.</strong></p>
<p class="MsoNormal">For the survey, Pardot talked with dozens of anonymous B2B
marketers about their strategies and how they implement their programs,
including what they choose to measure, how they do it and the standards they
use for qualifying leads.</p>
<p class="MsoNormal">According to Pardot, as many as 37 percent of all marketers
simply aren&rsquo;t tracking the revenue they generate. By not measuring the results
of their lead management programs, many B2B marketers are not accurately reporting
their value to their organizations.</p>
<p class="MsoNormal">Of those marketers who aren&rsquo;t tracking and reporting their
results, approximately 40 percent said that it was because they lacked the time
and/or resources necessary to create and analyze these sometimes complex
reports. </p>
<p class="MsoNormal">The survey also found that 20 percent of marketers don&rsquo;t
measure marketing-sourced leads at all, 30 percent don&rsquo;t track &ldquo;advanced&rdquo;
metrics, like marketing-sourced opportunities, 35 percent don&rsquo;t use lead
nurturing for less qualified leads and almost 30 percent lack the tools needed
to track leads through the sales cycle.</p>
<p class="MsoNormal">These are pretty dire numbers for the B2B marketing industry,
which does, at least, understand that it needs to adapt its analytics approach
to a more data-driven model; as many as 80 percent of the survey&rsquo;s respondents
said that they want to spend more time in the upcoming year focusing on
marketing metrics, and 85 percent will be initiating plans that require leads
to meet a given set of criteria before they&#39;re passed on to sales teams.</p>
<p class="MsoNormal">In addition, the survey found that one-third of respondents
felt that marketing qualified leads (MQLs) are the most important metric for
them to measure, while marketing-contributed opportunities came in second.
Metrics that were less revenue-driven, like site traffic or page views, were
considered the least important. </p>
<div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=19423" width="1" height="1">marketingsurveymarketing automationpardotleadsB2bbusiness-to-businessmarketerslead nurturing