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McDonald’s UAE Launches ‘Create Your Taste’

A new concept with table service and customized burgers

21-Oct-15

Dubai, UAE, 21 October, 2015: In an effort to add more variety and options to its menu, McDonald's UAE has launched its new "Create Your Taste" concept to its oldest restaurant in the country located at Al Ghurair Centre, Dubai.

Create Your Taste encourages customers to order from a tablet-like kiosk where they can customize everything from choice of buns and cheese to original toppings and sauces, new to McDonald's, allowing them to build their own perfect burger, or try new signature burgers namely: The Classic, Grilled Thriller and Hot All Over.

In the upcoming months, customers in other areas across the UAE willalso be able to build their own customized burgers from the Create Your Taste platform.

“As a global brand making the UAE its country for the last 20 years, we realised the importance of personalisation to our customers. Introducing ‘Create Your Taste’” is another step in our journey to serve the community we are part of.” said Rafic Fakih, Managing Director and Partner at McDonald’s UAE.

He continued, “We are proud to bring our customers this unique and innovative dining experience, andare planning to roll-out in selective restaurants soon.”

McDonald's UAE is rolling out Create Your Taste to appeal to customers who increasingly seek to customize their quick service restaurant experience.

Orders placed from the Create Your Taste menu are cooked to order at customized kitchen stations,orders typically take 5-8 minutes to prepare and are hand delivered by a crew member directly to the customer's table, and arrives open-faced, in a special wooden tray. Even McDonald's World Famous Fries® are served in a mini stainless wire basket.

To cap off the distinctive and high-tech dine-in experience, tables will be outfitted with GPS devices so that food is delivered directly to customer’s tables by a dedicated service team.

CYT concept has first launched in California earlier this year, and is gradually expanding to a number of locations across the world.

About McDonald’s UAE:

Operating since 1994, McDonald's UAE today has 131 restaurants geographically located to service customers in many areas. McDonald’s UAE is committedto the quality of the products it serves at each restaurant and also maintains an active social responsibility agenda.

In an ongoing effort to improve communities and highlight the continuous environmental benefits of their actionsMcDonald’s UAE and Emirates Environment Group join forces in spreading green values among the UAE’s children with the ‘Planting a Greener Future’ campaign.McDonald’s UAE also significantly reduced its carbon footprint since the launch of its biodiesel initiative in July 2011. 100% of McDonald’s used vegetable oil is collected from its outlets across the UAE and converted into 100% biodiesel which is used to fuel the company’s logistics fleet.

In addition, McDonald’s UAE prides itself on being a local member of the community and has been committed to being a responsible corporate citizen since the first restaurant opened in the UAE. McDonald’s vast CSR agenda includes various sports events that promote balanced active lifestyles including the Olympic Day Run – the annual race which attracts thousands of runners every year, the Olympic Champion Kids Program which offered children the chance to experience the Olympic Games live from the event in 2008 and the Player Escort Program which has been launched twice in the UAE and offers children in the Emirates a chance of a life-time experience to fly to the FIFA World Cup venue and escort football players onto the field.

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