OFFLINE BUSINESS PROMOTION STRATEGIES

Offline marketing strategies utilize offline media channels to create awareness of a companys
products and services. These campaigns can include radio and print advertising including
billboards, signs and pamphlets telemarketing, and television ads.
The right marketing strategy for your company is dependent on many different factors
including the type of business you are and the products and services that you offer.
The promotion of your products or services may translate better to your audience in
an offline marketing setting than an online one. Offline marketing has also proven to
be successful in expanding exposure of your company brand by bringing focus to your online strategy.
The modern digital age, it is very easy to jump straight into using online marketing
techniques for brand awareness and promotion and completely disregard traditional strategies.
However, it is important to remember that offline marketing methods are still very
effective and relevant for marketing today. Get your name out into the world and start
using your possibilities because you might be missing out on many customers.
The effort and costs are most definitely worth pursuing.
Here are some offline business promotion strategies:-

COMPANY LOGO:-

Putting a unique logo on the cards, documents, letters and envelopes can make your company
stand out from other similar companies. Use the unique logo to represent your business in
a way to help the clients remember who you are and what your company represents. Have a
car magnet or window sticker made of your logo, tagline, and URL. Just be sure your cars
appearance + cleanliness will boost your brands reputation.

BRANDED ENVELOPE:-

In the old days, branded envelopes which bear the name of your company and letterheads
were standard. These days, our means of communication and correspondence is through email.
It's time to turn back the old days and make a little effort to communicate to our clients
and potential customers through branded envelopes. Invest in high-quality envelopes emblazoned
with your small business logo. This can establish a good first impression when you are mailing
invoices, gift cards and other correspondence.

BUSINESS CARDS:-

Business card is somehow the emblem of professionalism. When a person goes out and gives
his contact information through his business card, he is highly likely seen as legit,
his business no fraud and his reputation already acclaimed. These little pieces of paper
really pack a punch, whether for the whole business or the individual. You can hand them
out at expos, professional meetings and even social events.

LEAFLET DISTRIBUTION:-

It is one of the most cheap and effective ways of marketing and promotion with its high
success rate and flexibility. Leaflets are so small that they can be placed anywhere,
inside newspapers, magazines, and even in wallets, purses and pockets. When designed
and distributed perfectly, leaflets are the most popular type of offline marketing.
Whether you own a small business or large, leaflet distribution can target mass audience
and inform them about new products, services, promotional offer related to your company.

BROCHURES:-

Even to this day of digital marketing, the importance of brochures is undeniable.
Businesses, especially retailers, need an excellent Web site, but brochures or fliers
are important as a way to present your information quickly and remind your customers
about your products and services.

POSTERS AND BANNERS:-

Large format graphics get attention and allow you to show off your products or
announce special promotions or offer. Use oversize format printing to make a
full-color poster for an upcoming event. Invest on oversized engineering-style
prints, too, for a more unique look.

VEHICLE WRAP:-

Wouldn't it be wonderful to have your brand advertising viewed by hundreds or thousands
of potential customers on a daily basis? There's a wrap for that! Vehicle wraps are,
as the name implies, advertisements (permanently) wrapped around a vehicle.
They go wherever the driver goes, and they're especially effective if you live and work
in a densely populated area. Think about it this way: If you advertise on the radio or TV,
you pay every time your commercial airs. With a vehicle wrap, you pay only once and the ad
stays in place for at least for 5 years.

PARTNERSHIP:-

Marketing partnerships are a powerful way to present yourself to customers that you might
otherwise never reach, by combining forces and coordination in order to help one another
with marketing affairs without the potential of conflict or competition. Each individual
company benefits from wider exposure, more referrals and marketing that is more efficient.
Optimally there's no exchange of money involved in a perfect marketing partnership but
there is a significant promotional element. Branding your own product with another or
offering buyers the chance to win a certain product is a common marketing method.
Kit-Kat In September 2013 it was announced that version 4.4 of Google's Android mobile
operating system would be named "KitKat". Google is licensing the name from Nestle,
with no money changing hands. A promotion ran in numerous countries with specially
branded Android Kit Kat bars to win Nexus 7 devices and Google Play Store credit.

OFFER GROUP SPECIFIC DISCOUNTS:-

There's no better way to foster brand loyalty and get your message out there than by
throwing a sale. By offering discounts to a specific target market,
you're making clients feel privileged, while boosting leads and sales.
Advertise the incentives and you'll even get the attention of prospective clients who
have never heard of you before.
Offer unique discounts for every appropriate holiday in your calendar.
Pick out a specific demographic (freshmen, moms, newlyweds) and give them their
own sale week.

FREEBIES:-

Everybody loves to receive free items. T-shirts printed with the company logo are great
items to give away to the public at a local event. A business can even have a drawing for
a bigger item where they have to fill out a piece of paper with their name, address and
phone number, and then the business will have a contact list for some potential customers.
The contact list can be used to send each participant a thank you for taking the time to
stop by the booth. A business can sponsor a fund raising event for a charitable cause,
and the event might raise awareness for that business as well. People are more willing to
seek a company who cares about other people.

SPEAKING ENGAGEMENTS:-

In-person speaking engagements are a tremendous marketing opportunity for a number of
reasons. First and foremost, a speaking engagement puts you in front of a highly targeted
and interested audience that is already primed and ready to pay attention to what you have
to say. Speaking engagements are also a great way to build credibility and establish
thought leadership within your firm. Speaking engagements are the second most popular way
that Visible Experts obtain leads.

COLD CALLS:-

Similarly, cold calls have that personal touch that often resonates with interested buyers.
Phone calls are more personal than emails and demand an instant response which can be both
good and bad. Just make sure you have concrete reasons for why you're reaching out and be
mindful of your phone call recipients time. Cold calls are also a great way to reach out to
potential marketing partners about a collaboration opportunity, like hosting a webinar or
producing content together.

CLIENTS RELATIONSHIP:-

Remember your clients during special times in their lives by sending them a personalized card
or gift printed with the company information. Clients like to know that they are remembered
by a company that they do business with, and the gifts do not have to be expensive.
Just a simple card with an ink pen or some small gift item is enough to show that your
business cares about their clients.

MEDIA OUTLETS:-

A good way to promote a business is by advertising the product, business and logo through
different Medias. A business can advertise in newspapers, magazines and even on the radio
or television. Make the advertisement visible enough to grab the attention when someone
listens or picks up a paper.

SATISFIED EMPLOYEES:-

A business can be promoted from within through its employees. The employee needs to be
treated as if they are just as important as the clients are. Utilizing employee surveys can
be a great way to make sure your employees are happy and what you can do to improve your
employee morale. A happy and satisfied employee will tell others about the company if
they enjoy working there. You can offer incentives to encourage the support of the employees
in promoting the company.

FAMILY AND FRIENDS:-

Spread the word about your business through family and friends. When someone starts talking
and gossiping about something, it does not take very long for everybody to find out about your
company. Good news travels fast when shared with family and friends.

SOCIAL INVOLVEMENT:-

A good way to promote a business is to meet more people, and this can be done by joining local
groups in the community where you can get connected to other business professionals. The
more people that you meet can help you build a trust among the community for your company.
People want to deal with professionals that they can depend on, and people tend to try a
business when they have connected personally with them.
Businesses can be successful if individuals will take steps to promote the business in
new and unique ways. Choose the method to promote your business that will be the most
beneficial for your company, and then you can enjoy watching a business develop into a
successful business.

CONCLUSION:-

Promoting your product offline is as important as any online marketing strategy. Online
marketing things are often very keyword focused, for example trying to rank in Google for
a term like auto body tools. Whereas offline it's all about brand, relationships, and
credibility. There are a lot of potential customers who are not reached by your online
advertisement or don't know how to use the Internet effectively others are simply more
the casual users. In order to also reach these valuable customers you can make recourse
to offline marketing. So, it is essential that you explore which techniques and strategies
are more suitable for effectively marketing to your target audiences.
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