With all of the digital content floating around these days, it’s easy to get caught up in the ocean of how-to marketing articles. (You’re reading one right now!) While most of these are helpful in a general sense, you can’t take their advice verbatim. Why not? Even the best tips don’t fit your target audience every single time.

Being granted access to a potential customer’s inbox is a giant leap closer to earning access to their budget dollars, and even better – it’s a huge step forward in building their trust in your brand for years to come.

We’ve all been there – we need to post something, but we’re on a time crunch and are battling through a creative block. We can’t think of anything and rather than wasting a half hour coming up with something clever, we throw together some cheesy corporate message just to get something out in front of our followers and fans.