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Head & Shoulders is proud to announce U.S. freeskier Gus Kenworthy as its newest ambassador. Gus is competing in Slopestyle Skiing at the Olympic Winter Games in PyeongChang 2018. As the first openly gay action sports athlete, Gus is featured within the brand’s #ShouldersofGreatness campaign, which highlights all of the things people carry on their shoulders – pride, pressure, expectations – and how that motivates them to overcome any challenges and focus on achieving greatness.

”I’m thrilled to be part of the Shoulders of Greatness campaign as it resonates with my journey,” Kenworthy said. “Before coming out, I was carrying so much pressure that I put on myself. It wasn’t until I made the decision to come out that I was able to release that weight off my shoulders and find the confidence to be myself, which allowed me to perform my best.”