MONTREAL, Sept. 20, 2011 /CNW Telbec/ - Leading Canadian fashion brand
Dynamite announces the launch of its new fragrance trilogy: Flirty, Sexy and Edgy. The fragrances not only mirror traits of the brand's personality, but
the ingredients and layers also reflect the Dynamite customer's
multi-faceted spirit. The purse size format in which the trilogy has
been launched corresponds perfectly to the customer's mobile, active,
modern lifestyle; her fragrance will follow her from the office to a
glam night out.

"Perfume is a vehicle of moods and aspirations - it conveys emotions and
states of mind. The names attributed to the different olfactory
signatures are closely intertwined with that of our brand's DNA. The
three distinct fragrances capture seductive traits which will leave her
with different impressions, and enhance her connection with the
brand'', states Brad Cunningham, Senior Vice-President, Merchandising,
for the Dynamite brand.

Flirty, Sexy and Edgy

Flirty - A gourmand blend of freesia and heliotrope top notes, coconut milk,
lilac and blond wood middle notes and creamy vanilla, sandalwood and
musk end notes, this scent is undeniably projects a sweet and youthful
energy.

Edgy - A modern blend of lemon and green apple top notes, rose, peach and
blond wood middle notes and musk, moss and sandalwood end notes, this
scent echoes an addictive urban, fresh vibe.

The eau de toilette fragrance trilogy will be available in a 10ml format, retailing at $11.90 each. The fragrances
will be available in all Dynamite stores across Canada, this September.

About Dynamite:

Dynamite, the sexy lifestyle brand, has become a very sought after brand by
Canadian fashionistas across the country. The brand offers affordable
trends that allow customers to go from the office to a glam night on
the town, or a casual weekend, with an urban flare.

About Groupe Dynamite Inc.:
After 35 years in the fashion industry, Groupe Dynamite Inc. has
successfully launched some of the most renowned fashion brands in
Canada, Dynamite and Garage. This spirited group creates, designs,
markets and distributes from its Head Office located in Montreal,
Quebec. It operates more than 260 stores in Canada and worldwide and
employs more than 4,500 people. A passionate team continues to lead the
expansion in Canada, the United States, and abroad.