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Tremor Video DSP, a programmatic video platform, has expanded its suite of connected TV (CTV) capabilities with a RhythmOne/YuMe integration.

The online video advertising company's suite of CTV solutions includes seamless activation, holistic audience targeting, custom and advanced creative, as well as audience measurement and attribution. The company will soon expand its reach thanks to Taptica, its parent company, planning to acquire RhythmOne. Once the deal closes in early April, the combination of Tremor Video DSP and RhythmOne will create one of the largest video advertising companies in the industry due to the legacy YuMe by RhythmOne offering.

“Brands are increasingly recognising the value of CTV—it allows them to engage massive audiences with creative, cinematic storytelling while leveraging the targeting abilities of digital,” said Tremor Video DSP CEO Ofer Druker. “We are dedicated to helping marketers tell their stories as effectively as possible, and will continue to grow our partnerships to deliver on this promise.”

Tremor Video DSP’s CTV suite of solutions allows brands to reach more than 34 million viewing households on any device or platform on a one-to-one level through its exclusive partnership with Alphonso. Additionally, through its partnership with Dstillery, brands can layer their own data with a custom audience-building algorithm to discover new customers and extend their reach. Tremor Video DSP also gives brands and agencies access to its in-house creative studio.