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Over a year after the acquisition was first announced, Microsoft is officially replacing the Nokia Lumia brand. In a blog post today, the software giant revealed its upcoming smartphones will now be known as Microsoft Lumia. The new Microsoft branding will appear on future phones from the company, with a plain black version of the company's four-squared logo also set to make an appearance.

We've been wondering how Microsoft would coordinate Nokia and Lumia branding after purchasing the Finnish phone maker's handset business earlier this year. Well, according to an internal document obtained by GeekOnGadgets, we'll see changes take place soon. For starters, Nokia will be dropped from upcoming gadgets, but the Lumia moniker will remain. The report states that the Lumia 830 and 730 will be the last two handsets to feature Nokia's livery. What's more, it seems Windows Phone stands to be trimmed down to just Windows, bringing the mobile and desktop operating systems under the same designation. The decision to omit "Phone" isn't too much of a surprise though, as the recent HTC One (M8) for Windows already did just that.

Like many developers, Instagram defends itself against clone apps and other clear abuses of its image. However, the photo-focused social network is now cracking down on subtler variations of its branding. The company has updated its brand guidelines to forbid Instagram-compatible services from including "insta" or "gram" in their names; they also can't use modifications of Instagram's signature logo. These similar-looking offerings could be mistaken for officially endorsed products, according to Instagram. The firm isn't taking any offenses lightly, either. In a notice to Luxogram that was obtained by TechCrunch, Instagram asked for a response to its concerns within 48 hours, and required both logo and name changes within a "reasonable period." Given the abundance of third-party developers that lean on the Instagram name to lure customers, the tougher policy could spark some confusion as companies rebrand their servicesen masse.

Since taking on Marissa Mayer as CEO last year, Yahoo's kept itself occupied with purchasing Tumblr, giving Flickr a facelift, redesigning its email service, fine-tuning its fantasy sports solution and muchmore. Citing a renewed sense of progress, the company's announced it's taking up a new logo that'll evolve "the essence" of the brand accordingly. While the fresh design won't be unveiled until September 5th, Yahoo will show off a unique take on its current logo -- like the one above -- for the next 30 days throughout its homepage and network of sites. Don't expect a radical departure from its roots, however. An exclamation mark, the color purple and the hallmark yodel will all be a part of the new branding.

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brandinglogoredesignYahooWed, 07 Aug 2013 00:31:00 -040021|20688644http://massively.joystiq.com/2013/02/19/the-daily-grind-do-you-like-game-branded-peripherals/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Massively&ncid=rss_semi
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One of the unusual perks of being a game journalist is that you acquire a set of branded and unique USB flash drives. Aside from the pictured Final Fantasy XIV drive (which is far and away the strangest flash drive I've ever seen), I also have a World of Tanks die-cast USB drive that I'm quite fond of. Of course, it no longer contains any data even remotely related to World of Tanks, which makes all of that branding on the outside a lie.

For this reason I'm always a bit iffy on using peripherals that have prominent branding for specific games. I'd feel pretty ridiculous if I were using a World of Warcraft-branded mouse at the moment when I'm not playing the game, for instance. But what about you? Do you like game-branded peripherals, or do you prefer that your computer accessories are neutral and perhaps even austere?

Every morning, the Massively bloggers probe the minds of their readers with deep, thought-provoking questions about that most serious of topics: massively online gaming. We crave your opinions, so grab your caffeinated beverage of choice and chime in on today's Daily Grind!

It's no secret that Rahul Sood, who now runs Microsoft's Bing Fund, feels a twinge of bitterness towards his previous employer. Having worked for HP until 2010, and having endowed it with the Envy sub-brand, he's since been forced to watch from the sidelines while the mothership floundered. But it's not the u-turns or bad investments that have jerked Sood's chain this time -- it's actually the slightly awkward (and potentially emotional) branding of a model in HP's desktop range. After seeing details of the product pop up online, he tweeted:

"Thought I'd seen everything... then I saw the 'HP ENVY H8' desktop... what the heck guys? Is this code for I give up?"

Tom's Hardware reached out to Sood for an explanation and got a carefully-worded response in which he implied that HP has become preoccupied with the "logo on the box" at the expense of "culture" and "community." Meanwhile, the old Pavilion h8 has somehow slipped by unnoticed.

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brandingceohnoenvyh8hprahulsoodFri, 30 Nov 2012 08:41:00 -050021|20391530http://massively.joystiq.com/2012/11/14/a-mild-mannered-reporter-the-passion-for-city-of-heroes/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Massively&ncid=rss_semi
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Chronicling the last months of City of Heroes has been a strange ride. A sad one, certainly, and that's part of it, but it's also just been strange in certain ways, such as how every single column on the subject -- and I do mean every single one -- has garnered at least one person acting shocked that this column would continue to cover the game on the way to its shutdown instead of just throwing in the towel back in October or something.

I really don't get that, considering that this column has been running for nearly three years without interruption, even when I had to send the text off to someone else because I was out of power due to a hurricane. There's no way I'm not going the last few feet. But I think some of it comes down to not understanding what about the game makes some of the players so passionate about the city.

Passion is a lot of things, none of them logical. It's not possible to just point to items on a list and say, "I'm passionate because of that." But I can try to outline what's made the game so special beyond just its length of operation, and I'll do the best I can with today's column.

Interbrand likes to give the world's top companies a brand value, or a mix of their on-the-ground fiscal performance with an estimate of the premium they can ask through name alone. While there are a lot of traditional names in the consulting company's 2012 list, the surprise this year is just how aggressively technology has invaded the top of the charts. It's a good year to be a part of the mobile ecosystem: a very profitable Apple was by far the fastest grower and clinched second place in the list behind only Coca-Cola, while Kindle Fire creator Amazon (20th place) and Apple's frequent rival Samsung (ninth) also shot past brands as big as Disney and Toyota. A special nod goes out to 69th-place Facebook, whose IPO this year and its recognition put it past companies like Porsche almost overnight. Not everyone in technology came out a winner -- Microsoft, Nokia and RIM were among those that took a bruising -- but Interbrand's rankings hint that it's better to be making tablets than designer handbags.

I think I figured out why we love to argue about technology. It came to me via the wisdom of my mom, not surprisingly.

It started last Sunday, when I was at her house to mooch some lunch while helping her get photos off of her digital camera and onto a sharing site so she could, ahem, share them. She was complaining that younger generations won't have photo albums, those lovely, physical relics of days gone by that mother and son can pore over and share memories.

Remember that time Microsoft teased what most sane humans thought were new logos? That was right around two years ago, but the branding you see above is no mistake -- that's the new Microsoft logo, landing just months after Windows 8's new flag and merely weeks before the aforesaid operating system takes the planet by storm. Astoundingly, it has been a full quarter-century since Microsoft gave itself a new logo, and while we're sure pundits will jump all over it just because "dealing with change is hard," there's no doubt that the outfit's new face is bold in its simplicity. Care to learn more? There's a happy-go-lucky video waiting just after the break.

The folks at Mountain View have worked with the well regarded designers at Cuban Council before, but now Google is taking the partnership one step further by hiring several of the firm's employees. The search giant has acquired the contracts of a number of the company's designers explicitly to work on Google+. The details of the deal haven't been revealed, so we have no idea how many members of the staff will be setting sail for the shores of Goog or how much the pseudo acquisition set the company back. But, we do know that at least some of the firm that once designed the Facebook logo, Evernote's website, Rdio's mobile apps and helped define the beautiful WebOS UI will now be dedicated to keeping Google+ ahead of the aesthetic curve.

What's in a name? Well, from the looks of this FCC filing, it could be something quite significant for everyone who knows the Netgear appellation. This N300R router has emerged from the commission's Washington enclave bearing On Networks branding, along with a spiffy new logo and less boxy look. We found that the new handle was trademarked by the company back in February, so maybe we'll see a corporate rebranding or this is the genesis of a new marque. As far as we're concerned, it can call itself whatever it pleases, as long as it still lets us roam free.

It's like Highlights for kids, but with a decidedly techno-centric spin. The company known more for what it's put inside our gadgetry has just unveiled a new digital magazine, iQ, intended for the youthful, über-connected masses. Looking much like Flipboard in design and borrowing a live tile-ish approach, the internally-curated Intel webzine culls content from outside pubs and mixes it in with original and partner-contributed pieces to, as EIC Bryan Rhoads puts it, "tell... the bigger story of who we are as a brand." Indeed, it may do just that via the circuitous route of social recommendations, given that each news box grows in prominence along with its viral importance. There's no paid or free app to download, just a simple URL to link you to that dynamic "front page." So, if you feel your angst-ridden teenagers are in need of an industry-specific educational focus, this might be one site to add to their bookmarks.

If someone offered you the chance to buy a Neon Genesis Evangelion NERV-branded phone, you'd jump at it right? After all, there's nothing better than pretending you live under constant threat of alien attack, or that the teenage clone of your dead mother could turn into a giant and... moving on. Sharp, NTT DoCoMo and Gainax teamed up to produce this SH-O6D with a custom case, new hardware buttons and a (as yet unfinished) skinned version of Gingerbread that resembles the readouts you're likely to see in the depths of Tokyo-3. See America? This is how you appeal to fans, by making the tiniest amount of extra effort, rather than just slapping a logo on the bottom of whatever regular handset you're selling.

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BrandingEvaEvangelionGainaxmobilepostminiMovie Tie-InMovieTie-inNeon Genesis EvangelionNeonGenesisEvangelionNERVNTT DoCoMoNttDocomoSH-06DSharpSharp SH-06DSharpSh-06dSharpSh-o6dTue, 03 Apr 2012 06:31:00 -040021|20207170http://www.engadget.com/2012/03/19/htc-one-x-could-be-coming-to-sprint-on-june-10th/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
http://www.engadget.com/2012/03/19/htc-one-x-could-be-coming-to-sprint-on-june-10th/http://www.engadget.com/2012/03/19/htc-one-x-could-be-coming-to-sprint-on-june-10th/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget#commentsIf unnamed "internal sources" at Sprint are to be believed, then HTC's new flagship phone is set to become one of the Now Network's first LTE handsets as soon as June 10th. The only sticking point, beyond us having no notion of whether these sources are credible, is that they didn't use the right name for the phone -- calling it the "HTC Jet" instead of the One X. Despite this switched moniker, S4GRU reports that all the leaked specs match up perfectly with the LTE variant of the One X, including a dual-core 1.5GHz Qualcomm S4 processor (Tegra 3 being reserved for non-LTE version in other markets), 4.7-inch 1280 x 720 SLCD display, 1GB RAM, NFC, Gorilla Glass 2 and a polycarbonate unibody. As for the branding, 'Jet' would surely be a disposable codename, replacing the earlier Endeavor disguise, otherwise HTC's fresh start has already taken a hit.

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brandingcodenamehandsethtchtc jethtc onehtc one xHtcJetHtcOneHtcOneXjetleakltemobilemobilepostcrossoneone xOneXphonerumorS4GRUsprintMon, 19 Mar 2012 08:56:00 -040021|20196059http://www.engadget.com/2012/02/04/sony-ericsson-hangs-ten-launches-xperia-active-billabong-editio/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
http://www.engadget.com/2012/02/04/sony-ericsson-hangs-ten-launches-xperia-active-billabong-editio/http://www.engadget.com/2012/02/04/sony-ericsson-hangs-ten-launches-xperia-active-billabong-editio/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget#commentsSony Ericsson is looking to start a bromance with the McTwist-loving, Double-Cork-landing, A-Frame-riding masses jonesing for a new Android device. The handset maker has announced a "global strategic alliance" with Billabong to launch the Xperia Active Billabong Edition smartphone in select markets. The handset will come preloaded with exclusive content, including Billabong screen savers, and bundle several Billabong-branded games and applications. As the two companies tell it, the Xperia ABE is the "ideal smartphone for extreme sports enthusiasts." Accordingly, Sony Ericsson hardware is about to start making appearances at various "major" Billabong events. Unfortunately, this next bit is really going to harsh your mello: the hardware is identical to that of the Xperia Active announced back in June, complete with a single-core 1GHz processor, Gingerbread, a 3-inch Reality display and a five-megapixel shooter. Even with its no-so-extreme spec sheet, we give SE a gnar-lay for effort.

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AndroidAndroid 2.3Android2.3BillabongbrandingEricssonextremeextreme sportsExtremeSportsGingerbreadmobilepostminipartnershipSonySony EricssonSonyEricssonsportssurfsurfingxperiaxperia activexperia Active Billabong EditionXperiaActiveXperiaActiveBillabongEditionSat, 04 Feb 2012 18:15:00 -050021|20163762http://www.engadget.com/2012/01/19/microsoft-adding-nokia-branding-to-bing-maps/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
http://www.engadget.com/2012/01/19/microsoft-adding-nokia-branding-to-bing-maps/http://www.engadget.com/2012/01/19/microsoft-adding-nokia-branding-to-bing-maps/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget#commentsNoki-soft? Micro-ia? The madness continues! Nokia front-man Stephen Elop let it be known that his company's moniker will be making its way to Bing Maps in the near future, and he's not just talking about on the desktop. During a CES interview with Pocket-lint, Elop explained that any "property" utilizing Microsoft's Bing Maps service -- including mobile platforms -- will be co-branded with the Nokia logo. "We are clearly placing a bet on the Windows Phone platform; they [Microsoft] are placing a bet on our location-based platform," he said. The CEO cited BlackBerry as a non-Windows Phone device that will see the Nokia tattoo in its Maps app -- RIM recently announced its intention to integrate Bing Maps at the OS level. No word on when Microsoft branding will make its way onto Nokia software... oh, wait a minute...

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bingbing mapsBingMapsBlackBerrybrandingCEOdriveelopInterviewmapsmicrosoftmobilepostcrossnavigationnokiaResearch In MotionResearchInMotionRIMsteven elopStevenElopThu, 19 Jan 2012 15:09:00 -050021|20151943http://www.engadget.com/2011/12/14/moving-brands-reveals-proposed-hp-brand-redesign-hp-remains-non/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
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HP has gone through some big changes in the past year, and it turns out it's also been considering a rather drastic change to its identity -- one that may or may not yet be adopted. That's been revealed by the team at Moving Brands, who began working with HP on a complete redesign of the company's brand in 2008, and have now shown off what they've come up in an exhaustive case study on their website. At the heart of it is a new logo, which traces its history to HP's original 1941 design, but takes on a decidedly more modern appearance; gone are the familiar circle and rounded corners, and in are some sharp lines and hard edges. According to Moving Brands, the goal was to make the brand "digitally native, context-aware and ever evolving," with the lines in the logo itself echoing the same 13 degree angle of the original while also "recalling the forward slash used in programming." Just what would this new HP look like? You can get a pretty good idea of that at the source link below -- we've also included a small taste after the break, including two of Moving Brands' videos.

Product names generally fall into one of four different categories: good, safe, meaningless and bad. There may be better categories to group them in, but we'll use these for the purpose of this editorial. In the first category I'd put something like Kindle, arguably one of the best new product names of the last ten years. iPhone and iPad, and their subsequent suffixed versions, are in the safe category. They're perfectly fine names for a cellphone and a tablet, but they're not as original or distinct as iMac or iPod were, which I'd consider good (iPod nano, shuffle and touch, on the other hand, are all safe names).

In the meaningless category are things like the MSI GT683DXR or ASUS XU6280, one of which I just made up. Some meaningless names can also be good in their simplicity -- like the Nokia N9 or Nikon D3S -- but they are still basically nothing more than differentiators. This is an acceptable option.

In the bad category are the majority of smartphones released in the past few years. Rezound. Rhyme. Vivid. Epic. Sensation. Thrill. Skyrocket. Conquer. Triumph. Enlighten. Infuse. Prevail. Arrive. Can you name the company behind each phone? And those are just a few examples from this year. The names aren't just bad -- they're noise. Some names might fall into a fifth, slightly murkier okay category, but there are certainly more phones (and, increasingly, tablets) in the bad category than any other, and I'd argue that's a sign of a larger problem.

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advertisementadvertisingamazonapplebrandbrandingbrandsbusinesseditorialindustryiphonekindlemarketingmotorolanamingproduct namesProductNamesxoomFri, 11 Nov 2011 12:00:00 -050021|20101723http://www.engadget.com/2011/11/02/whats-in-a-name-nokias-new-lumia-and-asha-line-explained/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
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What rhymes with Nokia? Why, Lumia, of course. And there, fellow gadget freaks, lies the poetic branding key to Espoo's first, great Windows Phone. Alright, it's not that simple, but the company's marketing team did make a concerted effort to find a moniker ending with a vowel sound. Of course, before this catchy, albeit odd, name could be settled upon, a list of potential winners had to be cross-checked with over 300,000 tech trademarks. After broaching that hurdle, "only a handful" survived and were then parsed by linguistic experts to avoid any embarrassing malapropisms and pronunciation difficulties across 84 dialects. Despite finding "lumi" to be an out-of-date Spanish slang term, resulting surveys found most Spaniards associated the term with "'light' and 'style'," and thus it was saved. We know how this genesis story ends, so we'll spare you the obvious marketplace conclusion. And as for that new Asha range? Well, the thinking there is quite simple. It's the word for hope in Hindi, and as the line is intended for emerging markets, that just seemed apropos. Click through to the source for a more detailed walk through this mobile origin story.

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AshabrandingLumiamarketingmobilepostcrossnamenamingNokiaNokia Ashanokia asha 200nokia asha 201nokia asha 300nokia asha 303Nokia LumiaNokia Lumia 710nokia lumia 800NokiaAshaNokiaAsha200NokiaAsha201NokiaAsha300NokiaAsha303NokiaLumiaNokiaLumia710NokiaLumia800Wed, 02 Nov 2011 11:21:00 -040021|20096688http://www.engadget.com/2011/08/03/qualcomm-overhauls-complex-naming-scheme-introduces-simpler-sna/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
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Say it with us now: "Huzzah!" For years, Qualcomm's Snapdragon brand has been held back from general understanding by one thing: befuddling model numbers. Hearing about an MSM 8255 doesn't really stick with the average consumer, and even for members of the press (and folks neck-deep in the supply channel), it wasn't exactly easy to keep track of. In a bid to put on a more consumer-facing suit, Qually has announced its intentions to move away from complex processor names and move towards a simpler "series" model. For now, you'll find S1, S2, S3 and S4, with "1' being a mass market device and "4" being the product you actually want. The slide just after the break explains where the cutoffs are for each level, but curiously enough, it sounds as if more of these will be added as technologies improve, speeds increase and capabilities soar. In other words, we hope your great-grandson is eager to get his hands on a Snapdragon S498. Wait, wasn't this suppose to reduce complexities?

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advertisingbrandbrandingchipchipsetcpudesignmarketingprocessorqualcomms1s2s3snapdragonvideoWed, 03 Aug 2011 10:24:00 -040021|20008150http://www.engadget.com/2011/07/05/picasa-blogger-to-get-renamed-now-with-more-google/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
http://www.engadget.com/2011/07/05/picasa-blogger-to-get-renamed-now-with-more-google/http://www.engadget.com/2011/07/05/picasa-blogger-to-get-renamed-now-with-more-google/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget#commentsGoogle's reportedly trying to put all of its product eggs into one self-branded basket. According to Mashable, two of its most popular services -- Picasa and Blogger -- may go under the branding knife and come out the other side looking like 'Google Photos' and 'Google Blogs.' With the exception of the latter's planned UI overhaul, both services should function exactly the same. The move -- alleged to take place within the next six weeks -- would unify the search king's user offerings ahead of the public launch of Google+. And if that social service's rumored July 31st launch date pans out, we could be seeing this overhaul very soon. But don't expect crown jewel YouTube to receive similar treatment, that site's brand equity already sent its ugly step-sister -- Google Video -- to the grave.

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BloggerbrandbrandingGoogleGoogle BlogsGoogle PhotosGoogle plusGoogle rebrandingGoogle VideoGoogle+GoogleBlogsGooglePhotosGooglePlusGoogleRebrandingGoogleVideoidentityPicasarebrandingsocial networkingSocialNetworkingYouTubeTue, 05 Jul 2011 22:27:00 -040021|19984012http://www.engadget.com/2011/05/16/samsung-galaxy-s-ii-us-carrier-names-revealed-atandt-attain-veri/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
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Anticipation, thy name is Galaxy S II. Or is it Galaxy S 2 Attain? Perhaps it's Galaxy S 2 Function or Within, it all depends on what carrier you prefer, really. You see, the sleuths at Pocketnow have unearthed a silicone case for sale that lists those three names as the particular branding Samsung's new flagship smartphone will enjoy with AT&T, Verizon and Sprint, respectively. That, combined with earlier trademark filings by Sammy asking for Galaxy Attain, Function and Within registrations, would lead us to believe that we are indeed looking at the final product monikers. T-Mobile is notably missing from the list, but we suspect that may be because its variant of the Galaxy S II is materially different in design to the original GSII. The good news for everyone else is that the same silicone case will be interchangeable among AT&T, Verizon and Sprint devices, leaving very little room for those guys to screw things up.

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attattainbrandbrandingcarrierscasefunctiongalaxy sgalaxy s iiGalaxySGalaxySIileaknamenamingrumorsamsungsamsung galaxy s iiSamsungGalaxySIispeculationsprinttrademarktrademarksusptoverizonverizon wirelessVerizonWirelessvzwwithinMon, 16 May 2011 06:40:00 -040021|19941298http://www.engadget.com/2011/05/16/nokia-slams-door-on-ovi-label-rebranding-everything-to-nokia-se/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
http://www.engadget.com/2011/05/16/nokia-slams-door-on-ovi-label-rebranding-everything-to-nokia-se/http://www.engadget.com/2011/05/16/nokia-slams-door-on-ovi-label-rebranding-everything-to-nokia-se/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget#comments
Nokia's Ovi Store, Ovi Maps, and Ovi everything else will soon be getting a name change. The Finnish company has announced that it's "evolving" its software brand identity by renaming its service offerings to Nokia services, starting with new devices in July and August. This transition is expected to last into 2012 and was pretty much inevitable in the wake of Nokia's hookup with Microsoft earlier this year. Part of that agreement was for Nokia software, Maps in particular, to be made available in other Windows Phone devices and across Microsoft's range of services, so it makes sense for Nokia to literally put its name on its wares. Nothing structural will be changing about software roadmaps or plans up in Finland, this will be just a new nameplate atop the same strategy as outlined previously.

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brandbrandingidentitymicrosoftnamename changeNameChangenokianokia serviceNokiaServiceoviovi storeOviStorerebrandingwindows phoneWindowsPhoneMon, 16 May 2011 03:26:00 -040021|19941166http://www.engadget.com/2011/05/04/caption-contest-samsung-hires-david-beckham-as-a-global-brand-a/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
http://www.engadget.com/2011/05/04/caption-contest-samsung-hires-david-beckham-as-a-global-brand-a/http://www.engadget.com/2011/05/04/caption-contest-samsung-hires-david-beckham-as-a-global-brand-a/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget#comments
David Beckham is a man that needs no introduction. Indeed, Samsung hopes he'll be the one making the introductions, as it's just signed up the English footballer to act as its global brand ambassador. Mr. Becks will be responsible for disseminating the news that Samsung is one of the major sponsors of the London 2012 Olympics, and we can see he's already received the first tranche of his remuneration in the form of a Galaxy S II. Lucky him.

Thomas: "I'm sorry, I got the Spanish version, this one says 'Sii' on it."Vlad: "At 8.49mm, this phone's almost as thin as my wife!"Tim: "I don't know who you are or what this is, but I'm sure Victoria will love it."Amar: "Finally, a Galaxy that won't bench me!"Darren: "Man, this thing crushes my Aura."Richard Lai: "As part of the deal, Samsung will also be announcing the Galaxy S Beckham. OK, it's just a golden dual-core."Myriam: "So you want me to drop-kick this in front of the cameras, right?"Zach Honig: "Maybe in this Galaxy I can win a World Cup."