Making a superstar company

This compelling new book by Rick Polson gives new business owners a way to understand the different types of marketing and advertising vehicles available to them. It is written in a style where “you’re sharing a cup of coffee or meal” with the author while he tells you how these things work. There are many historic references and examples to give the reader an understanding of newspaper, radio, cable/TV and the Internet just to name a few.
As the author says, ”Most small business owners are experts in retail, restaurants, service companies like air conditioning or plumbing, but most have no real grasp on how to gain a customer base and build a business. That’s why I wrote the book. To help them grow and be successful.”
He goes on to tell us that there are plenty of examples in each chapter that the reader can put into place immediately and grow their business successfully. If read a chapter or two at a time, the new business owner can build their organization in steps and be successful. It is also a benefit for business owners of any current business as a review of new ideas.
The book will be available by end of November via many eBook channels like Amazon, Barnes and Nobel Nook, ebookstore.sony.com and many more. You can also contact Rick at bigrickbook@yahoo.com.