Rhone has selected Andromeda PLM and SCM to help expand its line with more efficiency and speed as the company continues its exponential growth. The easily configurable and user-friendly solutions will allow Rhone to integrate data from all corporate departments and third-party providers of goods and services into one source of information, from merchandise planning through sale to the final consumer.

Founded in 2014, Rhone offers a full line of style-driven men's activewear made from premium, innovative fabrics with exceptional performance qualities. The brand's high-quality materials, which are sourced from around the world, create clothing with extremely comfortable fits and category-leading performance characteristics, including anti-odor and anti-microbial properties.

The omni-channel brand has experienced tremendous growth since inception and has a loyal customer following that contributes to its category-leading position. Rhone has wholesale partnerships with a presence in influential retailers including Equinox, REI and Nordstrom.

“As Rhone has gone through a maturation process and we begin to standardize product development and innovation, it was necessary for us to identify a technology partner that would help elevate those efforts,” said Kyle McClure, creative director, Rhone. “After an exhaustive search, NGC offered us the platform to support our brand growth today, tomorrow and in the years to come.”

“Rhone is using advanced materials and state-of-the-art technology, combined with exceptional craftsmanship, to create a new standard in activewear, and NGC is incredibly excited to be part of its story,” said Mark Burstein, president, New Generation Computing. “With Andromeda, Rhone will be able to continuously improve its business by realizing the benefits of the digital supply chain, enabling the brand to optimize product lead time and distribution, in order to maximize revenue and profit.”

Founded in 2014, Rhone is premium activewear that is “Made for Men.” Designed to fill the void in the activewear market between big box retailers and high-end yoga brands, Rhone engineers best in class products specifically for men that look good, feel great and perform better regardless of the activity. Currently, Rhone is sold in all Equinox locations, at select REI and JackRabbit locations, as well as Peloton Studios, and more than 175 specialty stores and gyms. More information can be found at www.Rhone.com.