By all accounts, the summer of 2017 has served as Cardi B’s moment, with her first-ever charting single “Bodak Yellow” climbing to No. 2 on the Hot 100. But how did it take off on streaming services like Apple Music and Spotify?

As Spotify continues to expand in Asia Pacific, with its launch in Thailand in August bringing the music streaming platform’s presence in the region to seven countries, the company shares that it has learned that there is no cookie cutter strategy when it comes to marketing or advertising its services across the region because of the sheer diversity.

YouTube’s Global Head Of Music, Lyor Cohen, is known for speaking his mind. So when the former label exec sat down for a keynote interview at the 2017 Music Matters summit in Singapore, people listened. He did not disappoint.