The Evolving DataTech Landscape: Spend, Trend and Impact

As marketers in the digital age, it is important to understand the complexity and new demands of today’s evolving data landscape. In this webinar, Bruce Biegel, senior managing director at Winterberry Group will examine today’s evolving data landscape and the trends that marketers and suppliers need to be thinking about for 2015 and beyond. Based on new research from Winterberry Group, Mr. Biegel will also provide deeper insights into the impact of the $11.5 billion (and growing) U.S. market spend on data, data technology and data services across the direct mail, email and display channels.

Attendees will leave this session with a deeper understanding of the changing marketing data landscape, how to tackle the complexities of marketing technology and what needs to be accomplished to deliver best in class data-driven marketing programs.

Innovation has become a critical ingredient in today’s data-driven environment. This discussion defines what innovation means for the modern marketer, address the main enablers of innovation and close with discussion around how leading marketers perceive innovative both inside and outside their own organizations.

How do we build trust between the consumer, the brand, and the companies that fuel the advertising backend? This video takes a look at privacy concerns, regulations, policy trends, and best practices for building consumer trust in digital advertising.

Matthew Marolda is Chief Analytics Officer at Legendary Entertainment. He formed and runs Legendary’s Applied Analytics division, which uses data and analytics to drive strategic decisions across all aspects of the company. Watch this video to find out more about how Matthew is using data to change the way movies are made.

In the digital marketplace, your customers are engaging with dozens of partners and hundreds of offers each day. Measuring behavior has always been a critical component of your marketing because it’s what lets you learn about the preferences of your customers.

When your customer data is onboarded with 3rd party partner data, you can open new possibilities and expand the size of your core audience.This knowledge can be your best tool for modeling a new target audience, but how do you apply attributes known about your core audience to your customer expansion strategies?

Sign up to hear experts from MediaMath, Connexity and LiveRamp speak about:

– How you can refine your data with 3rd party sources that produce meaningful segmentation
– How data sources, such as shopper intent data, enables more efficient and targeted campaigns
– Practical examples on how brands and agencies are actually leveraging new data sources to improve their campaigns

Marketers have been effectively analyzing their own customer data and identifying similar buyer attributes offline for decades. Unfortunately customer data is often siloed or spread across dozens of applications, preventing marketers from leveraging insights that should be used to model the perfect new audience for digital campaigns, or to campaign performance against offline consumer sales.

When your data is connected insights can be shared across marketing applications and measured offline or online. Data from every marketing technology in your toolbox can finally be connected allowing you to continuously refine your campaigns. Sign up to join our next webinar where you’ll learn:

– About new strategies for audience modeling and practical tips for getting started
– Reach the perfect audience by connecting your customer data to digital marketing campaigns
– To forget about measuring campaign performance with vanity metrics like “reach” or “impressions”
– How to determine which digital campaigns are actually delivering measurable sales

Are you a marketer looking for ways to actually put your data to use? Have you thought about monetizing your data but don’t know where to start? Or maybe you’ve started to realize that all of your customer and online data isn’t as unified as you want it to be? There's no question that quality data is a tremendous business asset, but the majority of companies haven't figured out how best to leverage and optimize the data they have and—importantly—the data they don't own but may have access to.

Join our guest speakers, Forrester research analysts Fatemeh Khatibloo and Liz Witherspoon, on September 10, 2015 at 10am PT, to learn about strategies to unlock the value of your data, including:

Addressable TV is creating exciting new opportunities for marketers, and video ad spending is set to double in the next two years. Hear about best practices for reaching consumers on these hot channels. Featuring: Andrew Feigenson, Managing Director, Digital at Nielsen, Scott Ferber, CEO of Videology, Prasad Joglekar, GM, Data and Analytics at Dish Network, and Jennifer Koester, SVP Advanced Advertising Product and Data Analytics at Cablevision Media Sales moderated by Michael Gorman, VP Partner Development at Acxiom.

Learn how the data-driven marketing strategies from recent political campaigns can be adapted for use by brands. Featuring: Michael Beach, CoFounder at Targeted Victory, Eden Joyner, VP Media Strategy at Revolution Messaging, Michael Palmer, President at i360, and Michael Schneider, Director of Product Development at Bully Pulpit Interactive, moderated by Kaitie Coghlan, Customer Success Team Lead - Data and Political at LiveRamp.

TV advertising has historically involved the delivery of the same ad campaign to millions of viewers nationwide. Addressable TV is changing television advertising for marketers everywhere, and today, over 40 million pay-TV households in the U.S. are able to receive an addressable TV ad. If you are interested in addressable TV but don’t know where or how to start, this webinar is for you.

Tom Hagopian, vice president of advanced advertising for DIRECTV, and Tracey Scheppach, executive vice president for Starcom MediaVest Group, will be leading a live discussion outlining how addressable TV works and will reveal how the technology is:

If you only sold to a few hundred local people from one shop on a single street, all your knowledge about your customers would be in one place, and you’d look smart whenever a customer walked in. But if that’s not your world and you market to millions of people in hundreds of places, then this webinar is for you.

Join Lindsay Chastain, director of digital marketing at Sephora, to learn more about how Sephora adopted data onboarding to track the offline impact of their digital marketing efforts. You will leave this webinar with a clear understanding of how brands are using LiveRamp to onboard data and:

LiveRamp Connect combines the LiveRamp GO tools you’ve been using with the best features of Acxiom’s Audience Operating System (AOS). Connect provides a single, unified offering capable of delivering customer data to any of the marketing tech and ad tech companies integrated with LiveRamp, as well as the full complement of premium media platforms integrated with AOS.

Register now to join Anneka Gupta, vice president of product for LiveRamp, on Thursday, April 16th for an overview of LiveRamp Connect. You will learn about new features including:

As marketers in the digital age, it is important to understand the complexity and new demands of today’s evolving data landscape. In this webinar, Bruce Biegel, senior managing director at Winterberry Group will examine today’s evolving data landscape and the trends that marketers and suppliers need to be thinking about for 2015 and beyond. Based on new research from Winterberry Group, Mr. Biegel will also provide deeper insights into the impact of the $11.5 billion (and growing) U.S. market spend on data, data technology and data services across the direct mail, email and display channels.

Attendees will leave this session with a deeper understanding of the changing marketing data landscape, how to tackle the complexities of marketing technology and what needs to be accomplished to deliver best in class data-driven marketing programs.

Hear CMOs discuss how changes in consumer behavior, technology advances, and other trends are impacting budgets and priorities for 2015. Featuring: Stephanie Anderson, SVP and CMO, Business Services at Time Warner Cable, Chris Bruzzo, CMO at Electronic Arts, and Kieran Hannon, CMO at Belkin International, moderated by Peter Krainik, Founder at the CMO Club

The rapid pace of innovation in the marketing technology landscape continues to drive fragmentation. Explore strategies for connecting marketing platforms and making data portable. Featuring: Surojit Chatterjee, Product Management Director, Mobile Search Ads and Adsense for Search at Google, David Hendricks, President at LiveIntent, Josh Manion, CEO of Ensighten, and Mark Risis, Head of Strategy, Business Development and Marketing at TiVO Research moderated by Scott Brinker, cofounder and CTO at ion interactive and Editor at Chiefmartec

As marketers, we're seeing an accelerated pace in the number of programs we're actively managing so it's understandable that there is a lot of focus on measuring outcomes. An often overlooked element that can affect success is the quality of the data we use for our programs, particularly if you factor in the two most common ways we reach customers: email and direct mail.

Join LiveRamp, Webbula and Acxiom on Wednesday, February 4 for best practices that will help you extract the most value from your CRM data. In this webinar* we’ll cover:

Join LiveRamp and MediaMath on Thursday, Dec 11 as we look to the four biggest trends in digital marketing that will be sure to affect your decisions on budget, strategy and measurement in 2015 and get insight into where the biggest companies are already seeing success.

In this webinar, we’ll cover:

- Attribution models that go beyond the basics of first or last click
- Programmatic marketing strategies that get you the best results
most efficiently
- New use cases for Addressable TV & video
- Multi-channel marketing examples that help tie your campaigns
together

Customer loyalty marketers know that it's not just about getting prospects to buy once, it's equally important to keep them and drive repeat business. But with so much fierce competition for a customer's attention, it takes innovative thinking to deliver the right marketing message at the right time--and do it across more touch points than ever.

In this webinar, you'll hear from LiveRamp customers who have taken customer loyalty marketing to a new level. Their strategies go beyond the same-old coupon offers and instead use a mix of technology and creativity to get results that will surprise you. Join us to learn how you can:

With the right data, you can dramatically improve the impact and efficiency of your digital marketing programs. Data from CRM systems and loyalty programs can help you optimize content and media buys for target audiences. And third-party data providers can offer unique insights into consumer purchases, demographics, and behaviors when first-party data is unavailable.

Join this webinar to learn how to use first-party and third-party data to:

LiveRamp connects data across more than 100 digital marketing applications. By onboarding customer data into the measurement, targeting, and personalization applications developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs.