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That's One Way To Reinvent A Company

"Jonathan I. Schwartz has lots of big ideas. Here's one of them:
He thinks his computer company, Sun Microsystems Inc., is not all
that different from, say, the publisher of this magazine. Both are
in the business of selling intellectual property--one in the form
of technology, the other in the form of articles. And at the end of
the day, all that matters is getting as many people as possible to
use their stuff. In Sun's case, more people using the company's
operating system for servers means more software developers writing
programs for it, and that, ideally, leads to more companies that
feel compelled to buy machines from Sun that use its software, and
sign contracts to have them serviced..."