The model is also the brand's new global ambassador, and will front upcoming main, footwear and watches line, as well as an upcoming fragrance.

"We're creating a line called Gigi by Tommy Hilfiger, using her style, her sense, her social media presence as the top supermodel in the world today," the designer told The New York Times.

As the New York Times reports, the idea for the collaboration came after Gigi- who has a cool 10 million followers on Instagram - walked for Hilfiger's February show this year.

“I’ve known Gigi and her family for years, and it has been amazing to watch her grow into one of the world’s top models and most-followed fashion influencers,” Hilfiger says.

“Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today’s ‘Tommy Girl’ – her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool.”

As for model of the moment, Gigi Hadid, well she's pretty stoked about the whole thing too. “I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate,” she says.

“His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns and design style. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone’s is going to love a different part of it.”