The Newsletter is an excellent promotional and communication tool for brands that do business online. Through email marketing companies can acquire qualified leads, take care of the relationship with potential...

According to the Multichannel Observatory, 2 Italians out of 3 purchase online and the shopping experience increasingly integrates online and offline. AEFFE Lab answers the questions of eBusiness, the special...

Outsourcing or Insourcing e-commerce? Launching an e-commerce is a complex project that requires specialized personnel, the optimization of certain business processes and an initial investment budget. The first step in...

A glamourous new image for the digital agency specialized in fashion e-commerce and retail.
AeffeLab, market leader digital agency specialized in fashion and retail, has just launched its new website: being...

Google AdWords or Facebook ADS? Both tools are useful for promoting an online business and should be contemplated within a digital marketing strategy.
Before investing on one or the other, however, you should...