You’ve seen the typical souvenir postcard that says “Wish you were here”. A unique souvenir from a place we’ve traveled helps us relive the journey over and over again.

The U.S. gift, novelty, and souvenir industry has a combined annual revenue of about $18 billion. Souvenirs (French for remembrance or memory), are an important part of tourism, especially local tourism. Tourists want unique souvenirs to take home to remind them of them of an experience they had or to give a gift to someone who wasn’t able to have that experience.

In Japan they have a strong custom of giving gifts of omiyage. In English that means souvenir, but it’s a little different than in the U.S. The person who is traveling will buy themselves unique souvenirs, but they buy omiyage for the people who weren’t able to make the trip. Non-food items are usually bought by the traveler for themselves, but omiyage is usually a food product that can be shared with others on their arrival back home. This is quite often given to friends and co-workers.

Souvenirs can be bought in a gift shop and could be something mass produced like a T-shirt, ashtray, magnet, water bottle, postcards, bowls or mugs. Or unique souvenirs could also be a local artisan craft product or something that represents the local culture of the area. Sometimes souvenirs can be a natural item such as sand or a seashell from a beach.

Memorabilia is a type of souvenir which is connected to an event. This could be a sporting event, historical event, concert or festival. These souvenirs are usually posters or clothing. Memorabilia can become quite valuable over time, depending on the event and the item.

Just like any other industry, the souvenir industry needs to keep evolving and bringing in new, unique souvenirs to entice tourists to buy. Not only is it good for the local economies, but advertises the region to people who have yet to travel there.

In the Media

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Testimonials

Jeff Hill

A patient recently introduced me to swiggies and I was very impressed with the quality, design and performance. We are often asked to give product recommendations, and would like to promote swiggies to our patients and athletes. Thanks for allowing us to promote your product.

Elaine Tillman-Scherer

Thank you so much for sending the Swiggies to some children with disabilities. These have been so wonderful for a child who loves to be outside and can lift their wrist, but not hold a bottle. Thanks for giving to a child. This means so much.

Elaine Tillman-Scherer

Recovering Wishes for Families

Nigel Marmont

swiggies have totally changed my energy levels while training my horses. Before swiggies I never hydrated while training. Now during a short rest for the horse, I can drink. When it’s really hot I can freeze them to keep me cool and refreshed.

Nigel Marmont

International Show Jumper

Viki Stanley-Hutchison

You made our day!! We were tickled pink to get the swiggies. That’s the coolest idea, and as we’re all very active here, we were really impressed with them.

We are very excited to be able to present them to our Survivors. Thanks again for giving to such a great cause. It means the world to us!

Viki Stanley-Hutchison

Cambridge Coaching Co.

Helen Slatter

As part of my keeping fit regimen I now do a lot of running. I find swiggies are convenient and easy to use & wear.

Helen Slatter

3 time Olympic swimmer

Blue Dog

I used the Swiggies during the second section of the race, and they proved ideal. During this section, the 2 liters of water that all competitors must carry is not sufficient, so the extra contained in your product proved to be just what was required. They also assist in keeping your body temperature down when frozen. Your product was the perfect solution!

Wayne (Blue Dog) Gregory, Australian Ultra Marathon Winner

The Amazing Kreskin

“I’m delighted with the swiggies. No question about it, they work! Carrying a water bottle in one’s hands really does tend to break your stride while running. swiggies is compact and convenient. When I think of the millions of runners around the world, this could be a great contribution”.