Retail Intelligence

Auckland dental clinic The Tooth Company’s Smales Farm branch won the coveted Supreme Award. The Tooth Company is a dental clinic that also has a branch in Britomart.

The Red Awards judging panel this year included Hugh Mullane from Ignite Architects Limited; Elaine Joyce from Pumpkin Patch and Gabrielle Bevin-Smith from Scentre Group. The panel described the fit out as “exquisite”, saying nothing had been left unexamined. Reinventing a dentists’ space is no ordinary challenge, they said.

“The Tooth Company exceeds on all fronts through intelligent design and craftsmanship. Everything in this space exhibits style and sophistication through the warmness of the crafted timbers and the exceptional lighting. The serenity and sophistication of work here is incredible, all contributing elements create a soothing environment of calmness which should offer relief in what can be a trying time.”

The Tooth Company also picked up the Entertainment + Service Award.​

Emily Priest from Cheshire Architects designed the Smales Farm space with designer and company director Nat Cheshire. She says she was surprised at the win.

Priest designed the whole fit out, including the soft furnishings. She says she has long aspired to create spaces where nothing is made to spec and everything is bespoke: “I love to take everything and just do everything.”

The budget was extremely tight on this particular job, says Priest, who had to work hard to make sure quality standards were met and the look she’d pictured was achieved.

In the original pitch, Priest had spoken of a “Scandinavian spa style” which was “warm and inviting and incredibly not like a dentist”.

She says she has always been interested in healthcare spaces, saying they are often stark and white. There’s no restrictions around putting timber into healthcare spaces like The Tooth Company: “I wanted to make sure it didn’t feel really industrial and healthcareish.”

Priest says she had enjoyed a very collaborative process in working with Dimension Shopfitters.

Other winners in the Red Awards were announced across main retail categories including Food + Drink, Fashion + Health, Home + Electronics, Entertainment + Service, Pop Up + Events and the International award which recognizes New Zealand’s talent in fit outs around the world.

This year, due to the high caliber of entries, the new Judges’ Recognition Award was created to pay special tribute to a particular project, The Shelter, which just missed out on an award in its own division.

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As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

As 2018 comes to an end, what a more fitting Instagram page to celebrate than our own. NZ Retail Magazine has had a busy year, and keeping readers up to date through our Instagram page has been an important part of that. Plus it looks pretty good if you ask any of us.

Let the retail store name generator rebrand your business

We know every shop name is chosen with care and attention, but it's a crowded market out there, and sometimes the results can seem a little random. Instead of fighting that randomness, we thought, why not just go with it?

If you were born in a leap year, you can add some not-so-exotic spice to your business name with our random French or Italian word generator. If not, carry on to the next table.