Tech Talk #14: Gamify your company to customer interaction

Tech Talk #14 will be focused on how the application of game elements can help motivate customers and users to interact and engage.

On stage at Tech Talk #14: Gamify your company to customer interaction:
Jacob Kobber Petersen, Co-founder at Maneno
Claus Møldrup, Founder & CEO of DrugStars
Martin Pichlmair, Associate Professor in the Center for Computer Games Research at ITU

Martin Pichlmair is a Game Designer and Associate Professor at ITU, and he emphasizes that gamification has been a buzzword for many years but designing an engaging product is still a challenge. Martin will propose an alternative to virtual rewards: rewarding interaction with your product by making microinteractions pleasurable and understanding user motivation. This talk will present starting points for rethinking your design process.