End of preview

This is an unformatted preview. Sign up to view the full document

End of preview

Nokia Corporation is a mobile communications company primarily offering voice-centric mobile telephones enhanced communicators entertainment and gaming devices and media and imaging telephones Recently Nokia reorganized its structure and now also includes four business groups as well They are Mobile Phones Multimedia Networks and Enterprise Solutions At the core of Nokias most recent successes is its mobile communications department that had 35 of the overall market share of mobile phone sales in 2001 Comparatively Motorola and Sony Ericsson the second and third market share leaders each had less than 20 of the market share in 2001 Though with the ever increasing advances in technology and other companies such as Samsung Sony with the buyout of Ericsson and others getting into the mobile market Nokia may have more competition waiting around the corner rather than in the rearview mirror than they are expecting Nokias phones have been well received in the market for sometime now dating back to the 1980s and their 1G phones Now in the 21st century we are looking at the evolution of 3G phones that are looking to combine as many items of peoples daily lives radio listening MP3 mediavideo media playing camera capabilities PDA functions etc all into one reasonably sized and still fashionable device Target markets have been broken up into six segments each with their own definition based on what Nokia sees these groups requiring in their cell phone They include basic people who need an easy to use mobile phone for contacting others Expression people who want to customize their phone to their liking Classic people who want traditional phone and web browsing functions Fashion people whos phone is a fashion accessory as well as a phone - kind of me Premium people who want all the technological features they can - definitely me Communicator people who want a phone that combines all their communication devices - definitely me Similar to Specialized Bicycles Nokia has identified a major

@Kibin is a lifesaver for my essay right now!!

- Sandra Slivka, student @ UC Berkeley

Wow, this is the best essay help I've ever received!

- Camvu Pham, student @ U of M

If I'd known about @Kibin in college, I would have gotten much more sleep