Osem, one of the biggest Israeli food companies, chose to create an Augmented Reality campaign on the internet. Total Immersion‘s partner Ogmentix, which specializes in Augmented Reality, has been selected to develop the project using the best technology available in the market. Customers who bought on-the-go meals, could, for the first time ever, participate in a real-time lottery in the internet using Augmented Reality. All that was needed was regular PC, web camera, and of course, a meal package. After entering the lottery code, customers held the package in front of the camera, and a magical augmented reality effect takes place. Animations, videos and special effects instantly appeared indicating whether it’s a winning or not. In another fun scene, one could watch standup comedy clips in Augmented Reality, while the comedian appeared in a virtual room that was hovering in the real world. By shaking the meal you could switch to the next clip.