Whether you write romance novels or promote them, you have likely heard talk of content marketing. Students of search engine optimization (SEO) know how important quality content is to your marketing efforts. Whether you’re posting about an upcoming release or explaining the origins of your latest story, you know how important fresh relevant content is to your marketing efforts. Putting out quality content on a regular basis also helps solidify your brand with your target audience and so much.

To some, posting content means posting a lot of content regardless of quality. That’s good, right? More is better?

Or is quality better? Quality content does take time to put together. But can fewer quality posts help as much or more than a lot of posts that are of average quality?

7 Reasons Why Quality is Better

Brand building: People follow authors or personalities because they trust them, that their content is authentic, relevant, and entertaining. Readers who follow you have enjoyed your posts and trust you. Content with value to your readers over time is a great way to grow a personal brand.

Audience building: Those who consistently publish content with real entertainment value for their readers will see those readers regularly return for more. They won’t come back for poorly written, generic content even if there’s a lot of it.

Entice subscribers: When you do an amazing job with content readers want and look forward to, they often will subscribe to your newsletter, posts or channel so they won’t miss anything you publish. The result is a good mailing list of interested followers and it is one of the best marketing tools you can possess.

Social Media Sharing: If they like your posts enough, your readers may share your content on social media platforms. That’s great free promotion! When their like-minded friends see it, there’s a chance they’ll come to see for themselves and become readers and fans of yours as well.

Generating Marketing Income: As you grow your audience, not only do you increase the sale of your books but you might also find or create opportunities to generate income from affiliate marketing, offering advertising on your site and more.

Improved Search Engine Ranking: As your content grows more popular, you’ll accumulate links from other sites who’ve linked to you. Each site linking to you is a vote of confidence in your content that Google takes seriously. The higher that trust and the more links you have, the better your website will rank in Google and the other search engines as well.

Personal Satisfaction: How cool would it be to have a successful writing career and a highly ranked blog or website? And to know you are truly either helping or entertaining people?