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On the move...

Berry Bros & Rudd has announced that as of 31 March 2012 Cask Liquid Marketing will be taking over distribution of Pink Pigeon Rum and The King's Ginger from Inspirit, a division of Global
Brands.

Peter Davie, sales director at Berry Bros & Rudd Spirits said of the move: 'We would like to thank the Inspirit Global Brands team for their support over the past two years. However, with a
shift in focus for both parties, core brands for Global, which is streamlining to focus on a tighter portfolio to drive growth and scale, and super-premium positioning for Berry Bros. & Rudd
Spirits, we agreed the time was right to conclude our arrangements. We now look forward to a long term and successful partnership with Cask.'

Cask's director, Stuart Ekins, commented of the partnership: 'We are delighted to be working with Berry Bros & Rudd Spirits again and look forward to building the profile of these super-premium
brands in the London on-trade and beyond. The King’s Ginger and Pink Pigeon fit perfectly into our top quality portfolio.'

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