TOTAL RESPONSES

?

TOTAL RESPONSES

You need to purchase a minimum of 50 responses.

Running Navy Jazz Women's Shoe Saucony Vintage Originals The number of total responses includes anyone who reaches the end of the survey and clicks the Done button. If a respondent is disqualified, doesn't finish, or exits the survey on their own, this does not count towards the number of total responses.

50

250

500

1,000

5,000

BASIC

3Quick Feedback

STRATEGIC

3Error margin of 6%

POWERFUL

3Error margin of 4%

3In-depth analysis

COMPREHENSIVE

3Error margin of ≤ 3%

3Statistically significant

The incidence rate is the percentage of respondents you think will qualify to take your survey after answering your screening questions. Screening questions are questions that disqualify people from the survey if they don’t meet your criteria.

AGE BALANCING:

?

AGE BALANCING

Age balancing allows you to specify the distribution of total responses your Audience project will receive across age groups. The following age balancing options are available:

None: This option will disable age balancing for your project if you do not require it. Projects with this option tend to complete sooner than the estimated delivery date.

Basic Census: This option balances the total responses your project will receive into the following basic census age groups: 18–44 and 45+

Full Census: This option balances the total responses your project will receive into the following full census age groups: 18–29, 30–44, 45–59, 60+. To enable Full Census, your age range must include at least two of the age groups.

Custom: This option allows you to select both custom age groups and the distribution of total responses for each of your custom age groups.