Iggy Azalea Comes Down Under For Bonds’ 100th Birthday

To celebrate Bonds 100th birthday, ambassador Iggy Azalea is coming to Australia on August 19th to attend the BONDS100 event and campaign launch.

Recently engaged, Iggy will be visiting Australia for the first time since the international success of her hits ‘Fancy’ and ‘Problem’ and since skyrocketing to the top of the charts as the first artist since The Beatles to rank at numbers one and two simultaneously.

As part of Bonds 100th birthday celebrations, Iggy Azalea will visit Sydney to celebrate the brands milestone. Kicking off the festivities, Bonds will host a BONDS100 birthday party at Circular Quay on Sydney Harbour, with past and present Bonds ambassadors including Pat Rafter.

Heralding Bonds love of dance, Iggy will be calling on Bonds fans to share their best dance moves on social media, hashtagging #BONDS100 for the to chance to meet Iggy herself and perform at the August 19th BONDS100 birthday event.

When Bonds launched in 1915, it was the world’s largest hosiery manufacturer. Paying homage to its history, Iggy Azalea launched the Bonds Tights campaign in April 2015 as her first campaign for the brand.

Launching in August, Iggy showcases her famous curves in the BONDS100 collection designed specifically for the brands centenary year. The range features statement-making monochrome, Bonds logo waistbands, bold floral-print sloppy’s, matching bikini briefs and eye-popping prints.

“Having Iggy attend the BONDS100 birthday party as our special guest is very exciting for Bonds. Iggy is a real individual and her tenacious sprit embodies Bonds. It’s fitting for her to be our special guest helping to celebrate such a proud Bonds 100 year history,” said general manager marketing Pacific Brands Underwear Group, Tanya Deans.

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