Best of the month.

Each month ClearChannel announces one outdoor solution to be the best of the month. May 2012. came with good news for Pols ice-cream and AlphaBaltic because creative solution of Pols was declared to be the winner.

Pols ice-cream is positioned as the original back from 1971. with the slogan "most beloved since childhood". Outdoor ad illustrates this concept by assembling different things from childhood in the form of Pols thus communicating Pols as an essence of childhood stuff.