MoviePass has a problem. At first, you could see a movie a day, for $10 a month. Then, when people started doing that, MoviePass had to admit what many people suspected – the deal was too good to be true. So MoviePass announced it would raise prices. And customers revolted. Last week, the company settled on a new model, it now limits the number of flicks you can see for your $10 monthly fee to three, and some blockbuster movies aren’t even included.

So, should we have known all along not to get used to all-you-can watch movies?