L'Oreal USA Selects PFSweb for More eCommerce Sites

Ecommerce solution provider PFSweb has signed an agreement with L'Oreal USA to develop and manage multiple end-to-end ecommerce solutions for some of L'Oreal's key brands.

PFSweb launched several ecommerce sites in 2010 for four L'Oreal brands including Kiehl's, Lancome, Yves St. Laurent Beaute and Giorgio Armani Beauty. Two more are expected this year.

The solutions according to the announcement include customer care functionality, branded order fulfillment, financial transaction management and interactive marketing services.

"We chose PFSweb because of their expertise in beauty and cosmetics. With their help we can provide considerably more flexible, functional and effective solutions to our customers," said Daren Hull, Vice President of Luxury Direct, L'Oreal USA. "By utilizing PFSweb, we are able to give each of our brands unique consideration, while also providing our consumers the same high quality service that they find anytime they experience our brands in stores. We also expect to leverage PFSweb's expertise to provide each brand with innovative programs that connect directly with our customers."