TECH CRUNCH - Apr 17 - Zoosk just filed its S-1 registration statement with the SEC, announcing its plans to raise $100M in an IPO. Zoosk posted a net loss of $2.6M in 2013 on revenues of $178M. As part of the filing, Zoosk provided details of its global business, which includes 26M members worldwide and 650K paying subscribers across 80 countries. That’s up from the 18M registered members and 483K paying subscribers a year earlier. Zoosk had raised $60M since 2007.

THE GUARDIAN - Apr 16 - Local government holds social 'machikon' events to introduce people to each other. Machikon take place in cafes and restaurants and are small festivals: the streets are closed to traffic, and participants pay a fee of L15 to L35. In return they get unlimited food and drink. The idea is that people talk and form relationships. According to the Japan Machikon Producers Organisation local government affiliates have organised 59 machikon events since 2012.

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Zoosk Relies Heavily On Spam

BUSINESS INSIDER - Apr 17 - Zoosk recently filed to go public on the NYSE. It grew 44% from 18M registered users to 26M. In its filing, Zoosk acknowledges that email and text message campaigns are an important means to drive member and subscriber engagement. "We send a large volume of emails and text messages to members and subscribers notifying them of a variety of activities on our platform."

THE SCOTSMAN - Apr 15 - Toscafund has sold its entire 16% holding (11.2M shares, worth L5.1m) in Cupid. Cupid CEO Phil Gripton said he was not aware of the reason for the share sale. Cupid floated in June 2010, and fell to a L2.8M loss last year.

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Twitter Leads 20% More Likely To Convert, Says HowAboutWe

CLICKZ - Apr 14 - HAW's customer acquisition campaign in Q4 2013 used Twitter's geo- and interest-targeting to reach couples in five markets. Promoted tweets offered $50 off dating experiences booked through the service. The company found that leads coming from the Twitter promotion were 20% more likely to convert to paying subscribers than other channels, including the website and emails. 30% of its total traffic now comes from Twitter.

TECH CRUNCH - Apr 14 - HeavenlySinful is like Tinder but it asks users to state what they’re after each time they open up the app. Their intentions, either Heavenly or Sinful, are then put on a mood map for people nearby to see who in their neighborhood is feeling frisky or looking for something legit. Right now, the company can generate revenue of in-app purchases for stickers and such, but eventually the team is considering implementing a system that lets someone pay to talk to another user if they didn’t get a match.

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Glimpse Is A New "Tinder-Like" Instagram Dating App

NY POST - Apr 14 - Glimpse is a free dating app that launched in early February. The app lets users "smile" at potential mates based not on only their profile pictures but also on their Instagram photos. Most people use Instagram to document their daily lives so Glimpse users get a natural and up-to-date peek into someone’s world. The app has a 70% reply rate. It is invite-only, but expected to be open to everyone in early May.

ONS.GOV.UK - Apr 10 - JustSingles.com analysed data from their own portfolio against a new analysis of 2011 census data, published last week. The combined research identifies that more over 35s than ever before classify themselves as single. Census data shows that in 2011, 35% of adults in England and Wales had never been married; a rise of a third compared to 2001.

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