infoTECH News

NTT (News - Alert) DOCOMO, INC. (Head Office: Chiyoda Ward, Tokyo, hereinafter
"docomo"), as part of its initiative to prevent accidents from Texting
While Walking (staring at the smartphone screen while walking) and to
improve manners, has released the video "What if everyone was Texting
While Walking at Shibuya Crossing?," which is a simulation using
computer graphics, on the YouTube (News - Alert) DOCOMO official channel.

The widespread use of smartphones has resulted in an annual increase in
the number of accidents caused by Texting While Walking, and this has
become a social problem that has been widely covered by the media and
other sources. As a part of its activities to increase awareness for
preventing Texting While Walking, docomo has created a verification
computer graphic video of approximately 1,500 people at Shibuya
Crossing, which is one of the crossings with the greatest traffic in
Japan, as they are Texting While Walking.

This is a computer graphic video that replicates approximately 1,500
people Texting While Walking. What would the result will be?

Everyone walking while texting at Shibuya Crossing.-- What
if everyone was Texting While Walking at Shibuya Crossing? --

Release date: March 28, 2014

docomo continues to undertake various educational activities to prevent
Texting While Walking, including websites and advertising, a Mobile
Phone (News - Alert) Safety Class, and a Texting While Walking Prevention Function for
smartphones. We will continue to strive to build an environment where
our customers can use their smartphones in a safer and more secure
manner.