store-level unit economics

Chinese translation: 商店层次的个体(微观)经济学

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restoring the connections customers have with Starbucks® coffee, brand, people and stores;
re-aligning Starbucks organization and streamlining the management to better support customer-focused initiatives and reallocating resources to key value drivers;

slowing the Company’s pace of U.S. store openings and closing a number of underperforming U.S. store locations, enabling Starbucks to renew its focus on its store-level unit economics;
re-igniting the emotional attachment with customers and restoring th