Age Verification

Accelerate transactions with instant online age verification

Preventing minors from purchasing age-restricted goods is the responsibility of all those trading online. This might seem easier said than done when the individual is not physically present, however, there is a solution.

Verify age and protect minors

IDU® is a robust identity and age verification tool which can be accessed via our web application for manual checks, or integrated directly into your in-house systems for automated checks via our web service. Calling upon our extensive wealth of consumer data, including one of the largest dates of birth files in the UK, IDU will enable you to:

Facilitate legitimate sales – whilst essential that you don’t sell to minors, you want to ensure that genuine customers can purchase their goods quickly and easily. IDU will pass those that meet the age criteria instantly.

Flag possible impersonation – kids will be kids, and there’s always the possibility that they’ll pretend to be a parent or sibling to acquire age-restricted goods. Our vast wealth of information can help you to identify such instances.

You can trial IDU free of charge to find out how it will help you identify minors – contact us today to find out how.

Contact Us

Tracesmart Limited is now a LexisNexis® company and operates under the trading name of LexisNexis. Tracesmart Limited is incorporated and registered in England and Wales with company number 3827062 and whose registered office is at Global Reach, Dunleavy Drive, Cardiff CF11 0SN. Tracesmart Limited is authorised and regulated by the Financial Conduct Authority with firm reference number 565961.