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Introduced on June 5, 2017 at the Worldwide Developers Conference, iOS 11 is the next-generation version of iOS. As Apple CEO Tim Cook said on stage, the update takes the best and most advanced operating system and turns it up to 11.

App Store

All-new App Store designed for discovering great apps and games every day

New Today tab helps you discover new apps and games with stories, how-to guides and more

New Games tab to find new games and see what’s most popular with top game charts

Bing Webmaster Tools lets you see your site as Bing does. You can view the Craw activity, Indexed pages, Traffic stats, Upload sitemaps, Block URLs and see a comprehensive view of sites, with anchor text, that are linking to your website.

7. Blekko

Blekko is dubbed as a spam free search engine. But it’s a fantastic SEO Tool as well. You can access the SEO data of a domain name by searching with the /seo slashtag, e.g., microsoft.com /seo. It shows the Backlinks, Duplicate Content, Outbound Links and Crawl Stats. Blekko can also be used for Competitive Analysis by entering another domain name to compare with.

Internet Marketing Ninjas Side-by-Side SEO Comparison Tool is good for On-Page SEO Comparison. For Off-Page SEO Comparison use Open Site Explorer. It compares the Link Metrics of your website with up to 4 domains.

9. Alexa

Alexa Site Information provides information about websites including Top Sites, Internet Traffic Stats and Metrics, Related Links, Online Reviews Contact Information and Search Analytics for SEM and SEO optimization. But I’m pretty sure that most of you use Alexa only to check the Traffic Rank of your website. Why not use it for Competitive Analysis?

You can use Alexa to track your Competitor’s Total Number of Backlinks from Root Domains, Bounce Rate, Audience Demographics and Search Analytics (which shows the top search queries driving traffic to your competitors). Though it’s not accurate the data can still be used for performing Competitive Analysis.

SEO Competitor Keyword Analysis Tools

Competitive Keyword Analysis is the key to Search Engine Marketing Campaigns. Use the following tools to find out what keywords are targeted by your competitors.

SEMRush can be used for Competitive Keyword Analysis. It shows the Organic Keywords, Keywords used in Search Engine Marketing (SEM) Campaigns, Competitors in Organic Search and SEM Campaigns, Ad Copies used by your competitors in SEM Campaigns and Potential Traffic Buyers & Sellers.

Backlinks Checker Tools

If Content is King, then Linking is Queen. So your website’s link profile plays an important role in SEO. Use the following tools to track your backlinks.

12. Open Site Explorer

Open Site Explorer dubbed as the “The Search Engine for Links” is the most popular Backlink Checker Tool Online. It’s a premium tool but you can still use it with limited features. Open Site Explorer tracks the Backlinks and shows the Anchor Texts, Page Authority and Domain Authority of your linking pages.

13. Link Diagnosis

Link Diagnosis is a 100% Free Backlink Checker Tool but requires you to install it’s Firefox Add-on for a more comprehensive data. It shows the Anchor, PageRank, MozRank, SEOmoz Page Authority and SEOmoz Domain Authority of your backlinks. Link Diagnosis is the perfect alternative to Open Site Explorer.

Backlink Watch shows the total number of backlinks pointing to a URL. Type the URL of your website to get complete detailed information about quality and quantity of backlinks pointing to your website. It also shows the Anchor Text, PageRank, Total Outbound Links on that page, and Nofollow flag for each of your inbound link available.

Website Analysis Tools

Use the following website analysis tools to track a website’s server information, technologies used and other on-page factors.

Pingdom Full Page Test analyze the load time of a web page and shows the Total HTTP Requests, Load Time and Page Size. It’s Performance Grade offers recommendations to improve your website’s performance and Page Analysis tells whether there are any Redirects, Client Errors, Server Errors and Connection Errors.

18. Google Page Speed Insights

Google Page Speed Insights analyzes the content of a web page, then generates suggestions to make the page more faster. Reducing page load times can reduce the bounce rates significantly and it helps to rank your website higher on Google SERPs as now page load time is a factor in determining the ranking of a page.

Google Analytics is the most popular free web analytics software which tracks your Audience, Advertising, Traffic Sources, Content, Conversions (ROI) and more. It also helps you to measure your advertising ROI as well as track your Flash, Video and Social Networking sites and applications.

23. DoubleClick Ad Planner

DoubleClick Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.

Keyword Research Tools

You can try the following Keyword Research Tools for your Search Engine Marketing Campaigns and On-Page Optimization of your web pages.

25. Google AdWords Keyword Tool

Google AdWords Keyword Tool is the only keyword tool which you will need for your Keyword Research. It is the most popular keyword tool and is the darling of every webmasters including me. Read my guide on How To Do Keyword Research using Google AdWords Keyword Tool.

26. Bing Keyword Research Tool

Bing Keyword Research Tool is an organic keyword research tool as the data shown in the tool comes from organic search at Bing. You can use the Bing Keyword Tool to do the keyword research and for finding the search query volumes for your target phrases (search through 6 months of historical data).

27. Google Trends & Google Insights for Search

Google Trends & Google Insights for Search allows you to compare the search volumes of two or more keywords (up to five keywords). Google Trends shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most.

Social Mention is a social media search platform that aggregates user generated content from across the web into a single stream of information. It monitors 80+ social media properties including Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc. in real-time.

Content & Link Analysis Tools

Search Engine Optimization is incomplete without Content & Link Analysis. Use the following tools to check Broken Links, Markup (HTML, XHTML, …) of your web documents and to see if your content is unique and original.

Copyscape search for copies of your page on the web. It is the most popular free plagiarism checker for finding duplicate content.

I don’t rely on any of those Online SERP Checker Tools simply because they are not reliable. As Matt Cutts says the best way to check your own Keyword Rankings is to do the search, scroll through the results and see if you’re ranked or not. I know that it’s somewhat difficult but you can read my guide on How To Check Keyword Ranking on Google SERPs using the Firefox Add-on SERP Trends. I believe that it’s the only accurate way to check your keyword rankings. Or you can try SEO Book Rank CheckerFirefox Add-on.