This week, shares of the company known as A&P tumbled nearly 20 percent after last week's report of worse-than-expected quarterly losses. Even the company's announcement Monday that it was unloading the Eight O'Clock coffee unit to raise money failed to put a fire under the stock.

Still, this week's retreat pales in comparison to the eye-popping 49 percent decline in the last month. In a note to clients this week, UBS analyst Neil Currie noted that the company's "lack of meaningful or sustained sales growth, declining profit margins and earnings losses for the foreseeable near term make for valuing A&P a challenge." He's got a 12-month price target of $3.50 and a "reduce" rating on the stock.

"Despite ongoing efforts at restructuring, A&P still faces an uphill battle in still intense competition," he said. "A return to profitability in the near- to medium-term is hard to expect."

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