Next Speaking Events

Projects

Sloth is the development of a self-sufficient service worker bundle that can implement technical SEO fixes and necessities, such as Hreflang, Canonicals, Meta tags, bypassing legacy tech stacks with little to no DevOps costs.

HreflangChecker.com is a modern web application designed to test and validate the Hreflang implementations of user submitted URLs.

Hello! I’m an SEO consultant, specialising in technical, international and local SEO.

Lecturing at Leeds Trinity University.

Hello! My name is Dan and I’m an award winning SEO consultant and digital marketing strategist based in the United Kingdom. I was named in the Search Engine Journal Top 140 SEOs for 2018, and by OnCrawl as one of the top 20 technical SEOs to follow in 2017.

I work with SMEs and enterprise level businesses all over the world, ranging from tech and software companies based in San Francisco, to airport transfer companies in Mexico. I have extensive experience working in sectors such as travel, tech, as well as with international and local focused campaigns.

You may have read some of my articles in Search Engine Journal, Search Engine Watch, or Market Mogul – or watched some of my expert webinars on SEMrush, Digital Marketing Radio and Digital Olympus. I’ve also been featured on BBC Radio, talking about cyber security.

I also deliver talks on international and technical SEO best practices at Department of International Trade events, at the Google Digital Garage, and I guest lecture at Leeds Trinity University.

Looking to improve your organic rankings? Seen a sudden or gradual drop in organic traffic?

Google is not a finished product. It is constantly changing and evolving on a daily basis through tweaks and changes to the core algorithm, experiments, and the larger named algorithm changes.

Outside of algorithmic changes, Google also changes search results pages based on real world events and changing user behaviour, and expectations.

This is why modern SEO is more about just optimising for keywords.

Over the years I’ve worked with hundreds of businesses, ranging from locksmiths in Leeds to boutique luxury tour operators in Sri Lanka.

Understanding and mapping the internal linking of a website is important for understanding crawl-ability, user paths, and how authority is passed around the website.

I have a proven track record of increasing high quality traffic from organic search to grow revenue through sales, and lead generation by helping businesses acquire users at various stages of their buying cycle.

I’ve also worked on a number of complex projects with other third party stakeholders, one example being:

I’ve found that the “cookie cutter” model doesn’t work as no two situations are the same, and you need to fully assess a website and it’s position for you dive into a link building campaign, content, or event make large, whole-scale changes.

I also work with some of the leading software providers in the industry, such as SEMrush, and actively take part in product beta testing groups from a design stage to help them make sure that their SEO software meets the changing need of demanding SEO professionals.