Genealogy website MyHeritage
officially launched its new SuperSearch feature
(previously in beta) today. This brings it into more direct competition with genealogy sites offering historical records in addition to online family tree sharing.

SuperSearch, part of the site's subscription offerings, lets you
search records and family trees on MyHeritage. You can run a basic
search or used the advanced search to enter name, relatives' names,
life events (such as birth, marriage or death), and keywords.

The search will translate names and search records in 38 languages.

Record Matching, another new feature still to come, will automatically
search the records and trees for you.

In addition to MyHeritage family trees, types of records searched
include vital records, census records and indexes, military records,
immigration records, school yearbooks, newspapers and historical
books, and more.

The records come from the World Vital Records website, which
MyHeritage purchased last year, as well as MyHeritage's own
additions. New records are being uploaded to the site.

Every day, large numbers of historical records and data are being
added and we also plan to have our time-saving Record Matching
technology up and running in a few weeks. Watch for more information
- we'll let you know when Record Matching is live!

SuperSearch is an exciting new service that adds color to family
history, improves by the day, and which positions MyHeritage as a
top player in the historical content market.

You can run a search and use filters on the left side of the page to
narrow the results to the types of records (census, immigration,
etc) you want to see. Some collections, such as the 1940 census, are
free to view. If you click on a result for a premium collection,
you'll get a prompt to subscribe or upgrade your free MyHeritage
account.

You can read more about SuperSearch in my interview with MyHeritage
founder and CEO Gilad Japhet this past March.

Here's a video that shows you a little more about how SuperSearch
works: