Cómo Riverequity comenzó su viaje en otro diseño gráfico

Nombre de la empresa

Descripción general

We sell one product - black business socks, through an online subscription. We sell a great product that's delivered straight to the client's door - no more mismatching, holey socks, and no time wasted on sock shopping.

Our store theme, base design and logo are complete - now all we need is the key graphic to head up the page. If you can provide a clean, punchy image that appeals to young professionals, this is the job for you.

Cuéntanos a qué tipo de público quieres llegar

The website is aimed to appeal to professional men (or those purchasing for men), in a demographic which is likely to make use of online products. Typical customers are imagined to be
• Young urban professionals
• Young professionals buying presents for other groups (dads, grandparents, other professionals).

Our market:
Convenient clothing delivery:

Messages to communicate in the design:
- Quality
- Convenience
- Helping you save time

As such, the website should look professional but fun, and convey a sense of ‘difference’ of ‘funkiness’, while not alienating a corporate audience. The core of the product is quality, and convenience – the convenience of having to spend less time on the mundane things on life, so the website can convey these themes.

While photos are people are welcome stereotypical ‘corporate’ shots (man holding pen, man pointing as woman looks at computer screen) are not…unless we’re making fun of them.

Ite

Requisitos

--We want:
The main header graphic for what will be Australia's premier online sock store.

---Header contents
In separate layers (so each one can be edited / updated),we want:

1.Catchphrase: "Great socks. No fuss."
-Image: Any image relating to the banner- this is the main part of the banner

2. Referral text: Sample to be used:
"Great socks - and they came through in days" - Peter, Melbourne
"A great present for dad! A nice twist on the sock gift - and it lasts for the whole year" - Natalie, Perth
"Finally - No more hunting around for pairs." - Adam, Melbourne

Try to avoid re-using the logo in the banner as-is,though you can build on it.

--Files attached to help you
- The logo (To get the feel of the brand/ colour theme)
- A pdf of product label
- product (folded)
- product (worn) - will need to be tidied up if it is to be used.
- website layouts you'll be fitting the header into (2 colour themes)