Microsoft’s fast and furious foray into the world of corporate retail distribution appears to be working out well. The company has just announced that it will add five more Microsoft Store locations around the country by this summer, including its first location in the Aloha State.

The Redmond, Washington-based software company will break ground in Honolulu’s Ala Moana Center just in time for the summer tourism season, because nothing says island vacation like Windows Phone and Kinect.

The other newly announced locations will be opening in the Nantick Mall in Nantick, Massachusetts; Pioneer Place in Portland, Oregon; Woodfield Mall in Schaumburg, Illinois; and The Somerset Collection in Troy, Michigan.

The first Microsoft Stores opened in 2009 to correspond with the launch of Windows 7. In just a few short years, it has grown into a formidable collection of more than five dozen locations spread across some 28 states, as well one each in Canada and Puerto Rico.

Of course, the goal of the Microsoft Store empire is to battle the likes of Apple, which . There are 250 Apple Stores in the US alone and nearly 400 total across the globe, so it’s kind of like a David vs. Goliath comparison right now, but the point is that Microsoft Stores appear to be profitable. It’s an interesting twist for a company that was traditionally not in the business of selling physical products. Of course, initiatives like Surface, and the increasing popularity of the Xbox brand, make it a viable proposition for Microsoft to sell direct to consumers.