What is a Thank You Page, and why is it Important?

What is a Thank You Page, and why is it Important?

What is a Thank You Page, and why is it Important?2018-05-112018-05-11https://fatguymedia.com/wp-content/uploads/2015/11/logomedium.pngLong Island Web Design Company & Marketing Agency | Fat Guy Mediahttps://fatguymedia.com/wp-content/uploads/2018/05/what-is-a-thank-you-page.jpg200px200px

One of the main goals of content marketing is generating leads and nurturing them further into the sales funnel. Thank you pages are a great opportunity to do so. But what is a thank you page, exactly? We’re about to break it down.

What is a Thank You Page?

A thank you page is a web page to which people are redirected after they’ve taken a certain action on your website, such as downloading a content offer or filling out a consultation form. They’ll often thank the visitor (obviously) for engaging with your brand.

They are different from inline thank you messages, which simply thank people for taking your desired action. Instead of redirecting them to an entirely separate web page, they stay on the landing page.

Here’s an example of a path a lead may take to arrive at a thank you page: