Are you ready to take your marketing to the next level? Wanna have a steady stream of your ideal clients coming to you?

If so, then you’ll love this podcast episode!

Based out of Brisbane, Australia, Kathryn Porritt is a Marketing Strategist and Business Coach who supports clients across the globe. She’s a renowned entrepreneur with specialized experience in service-based businesses. Kathryn currently serves as CEO of several companies in the wedding and event industry, which include Weddings Inc., Wedding Masterclass, and Selling Luxury.

In this interview, Kathryn breaks down the four pillars of your marketing success: 1) branding, 2) website design, 3) digital sales funnels, and 4) social media presence. Along the way, she highlights common pitfalls for wedding professionals and teaches you how to avoid them.

The key points that Kathryn addresses over the course of this interview include:

The importance of thoroughly understanding your target market

How to identify your authentic “brilliance” and use it to build a brand that resonates

The value of aligning your lifestyle goals with your business goals

Website design guidelines that will help you increase conversion

How to map different customer journeys to an online sales funnel

Two key recommendations to enhance your social media strategy

Marketing automation tools that help you save time and optimize your content

Her top piece of advice for achieving success in business (and in life!)

Press the play button below to listen to this value-packed interview, and be sure to subscribe to our podcast in iTunes for more insights that you can apply to your business.

Thank you, Kathryn, for sharing your words of wisdom with us and for being a part of the Timeline Genius community!

Wanna build a team that can help you take your business to the next level?

If so, then you’re going to love this podcast episode!

Nora Sheils is the founder of the award-winning wedding planning company, Bridal Bliss, which has offices in Portland and Seattle. Over the last 16 years, Nora has built a team that includes 18 planners and 15 to 20 assistants. And her company plans 120 to 150 weddings per year.

In this interview, Nora shares her unique system for building the right team for a wedding planning company. She also reflects on the key factors that have driven her success and allowed her to build one of the premier planning companies in the Northwest.

Here are some of the key points Nora addresses:

The top 2 factors that have driven her success

How to design a hiring process that systematically brings new talent into your company

Wanna go beyond strategies and tactics to explore core lessons for succeeding in the wedding industry?

If so, then this podcast episode is for you!

Andy Kushner is a dynamic, passion-fueled leader in the event industry. As CEO of the award-winning entertainment design company, Andy Kushner Entertainment, he’s found a unique way to channel his love for music, business, and life.

Andy is also the creator of The Wedding Biz podcast, where he’s hosted the likes of Preston Bailey, Colin Cowie, David Tutera, Sylvia Weinstock, Carley Roney, and more.

In this interview, Andy shares some of the most profound lessons he’s learned from his 20 plus years of business experience and from his in-depth conversations with top influencers in the wedding industry.