Analysis of the impact of brand image on consumer buying behaviour in clothing industry- A case study on Primark, UK ABSTRACT The purpose of this research is to analyse the impact of brand image on customer buying behaviour in UK clothing industry by taking the case of Primark in the case study. Brand image is an important aspect in attracting customers towards an organization and also in conveying relevant information to prospective customers

A Critical Research on the factors influenced by customers whilst purchasing Luxury Branded Cars. A Case Study of BMW Showroom Kochi, India ABSTRACT Earlier, vehicles were meant just for travelling purpose and with time the scenario has completely changed, people buy cars to show their status in front of the society

To investigate the impact of food safety measures followed by the retail industry on the perception of consumers: A Case Study of Tesco, UK ABSTRACT In today’s’ world food safety is considered as an important aspect that the consumers focus on. Consumers are more aware of the food safety issues existing in the economy

A study on the impact of employee training and staffing level on customer service: A case study of Papaya-Sri Lankan and South Indian restaurant, North Fields, London 1. Introduction to the research study Determining staffing levels and understanding the significance of employee training has became an essential decision in restaurant operations

The influence of celebrity endorsements on online buying behavior of the customers Abstract In the present scenario, online shopping is the trend in practice. Millions of consumers all around the world surf the online shopping sites and every customer among this million can be termed as a potential customer for the online firms

A critical investigation into the system of motivation and its effect on staff turnover in the pharmacy retail sector. A case study of Boots Pharmacy, Shepherds Bush ABSTRACT The current dissertation dealt with details regarding employee motivation and its influence upon turnover of employees in retail sector, taking the case of Boots Pharmacy, Shepherds Bush

An Analysis Of Employee Retention Strategy, A case of Iceland PLC. ABSTRACT The dissertation presented here analyses the effectiveness of employee retention strategy through a case study of Iceland PLC

A critical study into the dominant role of 'Special Prices' compared to other factors motivating impulse shopping behaviour of apparel consumers; A case study of TOP SHOP, Oxford Street Abstract This research attempt to explore the concept of impulse purchasing rise among the consumers in this competitive world. Here the study explores with some surveys, how impulse purchasing is related to special price, what are the different factors leading it

A Critical Research on the Effectiveness of Training and Development Programs on Employee Satisfaction and Employee Retention: A Case Study of Tesco Plc. ABSTRACT The essentiality as well as the importance of the role and influence of the training and development programs on the overall success of the firms, are clearly explained by the researcher through the present research