I’m gratified to see people applying the ideas in What Would Google Do? to other industries and jobs. Here’s a blog that asks about WWGD and supply-chain management.

If Google was in charge of your supply chain, what would it look like? What would an “open source” supply chain look like, one that fosters greater collaboration and sharing of resources and ideas between suppliers, customers, logistics service providers, and even competitors? How would you design your supply chain if you had to take your products back at the end of their useful life?