Goomo acquires WagonBee

Goomo, one of India’s leading Omni-channel travel tech companies has acquired WagonBee, one of India’s largest B2B vehicle rental marketplaces. WagonBee is a B2B car rental marketplace for travel agents and suppliers, enabling them to rent a vehicle of their choice from over 5,000 registered vehicles ranging from hatchbacks and sedans to luxury coaches and buses, provided by 350+ verified vendors.

Varun Gupta, CEO, Goomo said, “Multi-day hiring of cars or larger vehicles is often done through the phone by travel agents and corporates, who have to spend a lot of time getting price quotes from multiple suppliers, confirming cab availability, and ensuring timely pickup. The acquisition of WagonBee will help Goomo add road transportation services to its list of offerings, and further drive the brand’s promise of delivering end-to-end travel solutions to customers. Over and above this, the acquisition further reiterates our constant endeavour to build our overall tech competencies and develop the best technology-driven travel platform in the country.”

Navneet Misra, Co-Founder, WagonBee said, “The Indian car rental market is estimated to be around 15 to 18 billion USD and is expected to grow at 17 to 20 per cent year-on-year. However, only about 10 per cent of this market is organised and the rest is managed by several smaller operators. WagonBee and Goomo are a perfect synergistic match given the similarities in our understanding of this fragmented market. We share a common vision of how this space can be organised better via apt solutions for our partner vendors as well as customized offerings to meet the evolving customer needs.”

In a similar move, Goomo had earlier acquired Zopky, a holiday marketplace start-up to build its presence in the holiday packages space.