Levi Strauss, Brooks Brothers Launch Made In The USA Jeans Collection

August 3, 2010

Apparel companies Levi Strauss & Co., San Francisco, and Brooks Brothers, New York City, have
teamed to debut an exclusive collection of men’s jeanswear, branded Levi’s® Jeans, Made in the USA
for Brooks Brothers. The line — sold through Brooks Brothers’ retail stores, website and catalogs
— is manufactured in Los Angeles using imported fabric and includes Levi’s 501®, 505®, and 514™
Slim Straight jeans in a variety of finishes and washes.

Both Levi Strauss and Brooks Brothers have been collaborating with various brands in a
commitment to produce U.S.-made apparel.

“Levi’s jeans and Brooks Brothers suits have been staples of American menswear through world
wars and civil wars, booms and busts, and the continued transformation and redefinition of the
American frontier,” said Carl Chiara, director, men’s and women’s brand concepts and special
projects, Levi’s Brand, The Americas. “It may have taken us over 135 years, but we are finally
joining forces and are excited to be doing something together.”