A new report by German mobile analytics firm Adeven found that nearly two-thirds of software in the iOS App Store are dead apps. The firm used a new tool they dubbed Apptrace to provide developers invaluable data to help them better target their customers. The tool launched on Tuesday revealed that out of the nearly 663,000 apps in available for iOS, 400,000 are "zombie" apps; invisible to users with no downloads and no ranking. Adeven's CEO, Christian Henschel, was quoted in the tech site GigaOm attributing this to Apple's walled-garden approach, "it's tough to discover those kinds of apps. You don't have proper search, so the only way to discover new apps is through the top listing."

Henschel added, "The top 25 tend to be the same companies who spend millions of dollars to get to the top of those lists. If you're an independent, small app publisher, then it's really tough to be discovered."

The Apptrace site will add Android analytics later in the year in the fourth quarter.

So what does this have to do with BlackBerry? According to a slide shown at the over 20 Dev Jam World Tour events, developers who submit their apps to BlackBerry App World are more likely to have paid downloads. Including upwards of 43% more average daily downloads than iOS and 48% more than Android's Google Play store. A report released this past June by Vision Mobile corroborates this information. According to their findings, App World offers the greatest return to developers. According to the report, the average BlackBerry app pays $3,853 a month, compared with $3,693 for iOS apps and $1,234 for Android.

Although BlackBerry 10 is still in development, the developer community is excited making apps for the upcoming platform. So much in fact that RIM recently provided an exclusive opportunity for developers to share their BB10-ready apps to App World for fellow developers to download and give feedback on. So take your pick. Do you want to make money or waste your time on an app no one will ever see?