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MEMBERSHIPS
| 28 | ISSUE 572 MAY 2015
Rotary clubs
Members
Clubs
Districts
Countries/
geographic
areas
Worldwide
1,225,320
34,870
536
220
Australia
30,332
1117
21
New Zealand
8127
238
6
American Samoa
25
1
Cook Islands
16
1
Fiji
170
10
French polynesia
77
6
Kiribati
30
2
Nauru
8
1
New Calendonia
90
3
Norfolk Island
22
1
Papua New Guinea
180
12
Samoa
16
1
Solomon Islands
43
2
Timor Leste
35
1
Tonga
11
1
Vanuatu
40
3
Subtotal
763
45
3
14
Rotaract **
174,984*
7608
519
169
Interact **
406,249*
17,663
491
153
Rotary Community Corps **
188,301*
8187
219
85
* estimated
** as at 29 December 2014
Rotary’s global membership drift
Why is it happening, what does it mean, and
how do we address it? Mark Huddleston
looks for answers.
Our global membership has remained
at close to 1.2 million for the past
20 years, but that can be a very
misleading statistic. While the number
has remained static, the membership
base has seen dramatic change.
While Rotary membership is surging
ahead in the developing world,
recruitment in Rotary’s traditional
strongholds of North America and
Europe is not matching attrition. So why
is Rotary so attractive in the developing
world, but struggling to appear relevant
in the developed world?
For those surrounded by abject
poverty, polluted water supplies and
poor infrastructure, Rotary is offering
a genuine ray of hope. We are
transforming communities with basic
education, healthcare and sanitation.
We are building schools, hospitals and
pipelines, eradicating polio and slowing
down malaria. Is it any wonder Rotary
membership appears so attractive in
this environment?
But here in the developed world, where
we want for little, our stories of clean
water and polio eradication projects are
failing to gain traction. When you’re not
catching any fish, sometimes you need
to change your bait.
Our potential members have one
question they want answered, even if
they are not asking it out loud: “What’s
in it for me?” So we need to modify
our sales pitch, because we already
have the answers to that question.
We need to talk more about what
I call “Rotary currency”. It’s what we
pay our members with – not in cash,
but we all expect something in return
from our membership. Rotary currency
includes networking opportunities,
leadership development, friendship,
entertainment, recognition,
satisfaction, personal challenge,
mentoring, project ownership, a sense
of belonging, etc. These are the things
that keep us in Rotary, and these are
the things that can bring new people
into Rotary. 