This is an outstanding animation, maybe the most engaging piece I’ve seen this year (despite being mostly text). BUCK directs this spot for ChildLine a free, confidential, 24-hour counseling service for children in the UK. It’s tricky to portray a heavy topic like sexual abuse without making it feel really heavy handed, but somehow they did it. I can’t remember the last time I saw something where the words felt this alive.

Cartoon Network wrangled up six animation studios, gave them each 10 seconds of music, a few colours, and set them loose. The results were stitched together into this fantastic summer ident. Watch below!

I was stoked to meet INSA in Melbourne not too long ago. Really loving all the animated pieces he’s been doing lately. When these images pop up on Tumblr I’m sure there’s a bunch of people who don’t realise he’s actually re-painting the walls several times to achieve these effects.