Liz Gerber- Technology that Motivates Creative Action

Creativity is key to our economic and social prosperity. This talk
explores technology that motivates creativity by influencing emotion,
goals, and beliefs. I discuss three projects. In the first project I
introduce affective computational priming, a new method for
manipulating affect using digitally embedded stimuli. The second
project investigates how accomplishing small goals prior to
brainstorming influences task focus, quality and rate of ideation. The
third project explores how technology fosters capability and
receptivity beliefs necessary for creative action. I explore this
relationship through a design initiative I started with students at
Northwestern called Design for America.