Giving Back Report - July 2017

July is traditionally a slow month for sock sales but we pushed ahead shipping orders to our customers and raising money for our charity partners. We’re on a mission to spread happiness through socks and the more we can do for others, the better off we are. In July, we raised $631 for our charity partners.

Our Giving Pack Program

Giving Back is essential part of our business. We have benefited from the support of so many people that it is only natural that we should help others as well. John is our inspiration and he has a tremendous giving spirit.

Before we opened for business in December 2016, we pledged 5 percent of our earnings to the Special Olympics. John is a Special Olympics athlete and Mark as well as John’s two older brothers have all coached in the Special Olympics. We have seen the wonderful impact the Special Olympics has on all involved.

We have expanded our Giving Back Program by creating a series of Awareness and Charity Socks that raise money for our charity partners. Our Awareness Socks are our best-selling socks in part because our customers know that money spent on those socks will go to their favorite charities. Nothing makes us happier than to help raise money for our charity partners.

Our co-founder and inspiration, John Cronin, has set the direction for our Giving Back Program. John always wants to do for others. Since John has Down syndrome, we selected charities that work with the disabled or have a special connection to our organization or family. We thank each customer for their generosity in supporting our business and our charity partners.

Giving Back – July 2017

This report covers sales and activities from July 1 – July 31, 2017.

Giving Back to the Special Olympics

We have pledged to give 5 percent of our earnings to the Special Olympics. In May, we introduced a Sock of the Month Cub and pledged five percent from all sales to the Special Olympics. With the introduction of this program, we now have three mechanisms to raise money for the Special Olympics:

Initiative

Money this Month

Donating 5 Percent of Our Earnings: We are yet to make a profit, but we will make a monthly contribution.

$100

$2 from Every pair of Shark Socks. We sold 7 pair this month

$14

5% from our Sock of the Month Subscription

$141

Total

$660

Our Dedicated Charity Socks

We have created a series of Dedicated Charity Socks as part of our Giving Back Program. Money from the sale of each pair of socks goes to the dedicated charity. The most important of these socks are the Awareness Socks. In July, we had five Dedicated Charity Socks, though we are expanding the number of charity socks (read below to learn how):

$2 from each pair of socks. The crew cost $12 and the knee-high cost $15.

So how much did we give based on our July sales?

Socks

Charity

Socks Sold

Money Donated

Autism Awareness Socks

Autism Society of America - Nassau/Suffolk Chapter and Autism Speaks

78

$156

Down Syndrome Awareness Socks

ACDS and NDSS

75

$150

Williams Syndrome Awareness Socks

Williams Syndrome Association

50

$100

Blue Whale Socks

Whaling Museum

7

$7

Shark Socks

Special Olympics

7

$14

Breast Cancer Socks

Dr. Susan Love Research Foundation

5

$3

Total

$430

We raised $430 from the sale of our Awareness and Charity socks. When you add in the contribution from the Sock of the Month Club and the additional donation to the Special Olympics, we raised a total of $671 for our charity partners in July.

We continue to work hard to grow our business so we can spread more happiness through socks. We work with our charity partners at every step of the way and we report on this activity to our customers who make it all possible. We have now raised over $21,000 for our charity partners.