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What it is: A modern interpretation of the original Volkswagen Bus. The new van is a rehash of the Microbus concept that VW showed 10 years ago under then-CEO Ferdinand Piëch—it was subsequently killed by his successor Bernd Pischetsrieder. The Microbus would replace the Chrysler-sourced Routan that was unloved by everyone except Brooke Shields.

Why it matters: Like the Beetle, the original Bus remains a strong emotional draw for boomers. Emotion is just what VW needs as it begins to fill its U.S. showrooms with bland sedans.