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It has been a rollercoaster week for WOW air, the Icelandic carrier trying to make a fist of low-cost long-haul travel. Yesterday it launched its inaugural service to Delhi, making it the first budget airline to fly from Europe to India. The route, from Reykjavik to the Indian capital, was announced in May, but didn’t take off until Thursday (the first service departed 34 minutes late, but - thanks to the wonders of schedule padding - arrived 27 minutes early).

A cause for celebration? Not really. That’s because, bizarrely, the launch of the new Delhi route has spoiled the experience for WOW passengers on the other side of the world. Furthermore, it comes against a backdrop of route cuts and...

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