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Everyone's seen it, everyone's realised it belongs to one of football history's most famous and successful clubs. The new Warrior Liverpool Away shirt is in the public domain, it's out there, it's reflecting on our team.

Let's get some things out of the way. Warrior have paid an awful lot of money to get Liverpool onboard. So have Standard Chartered, and they'll surely be revisited, but let's focus on the kit manufacturer for now. Warrior have paid a lot of money to make the kit so, in some people's twisted logic, they have carte blanche to deliver whatever they like, certainly with change strips. They can take that white card and slap some passé red lines on the sides and corners and scribble some ungodly mess down the bottom.

Well no they f*cking can't. Because, and this is where it goes beyond just being an insult to a legendary club and becomes an insult to human intelligence as well, if it looks terrible, it doesn't sell. Not simply because every Liverpool fan looks at it and is appalled - kit design is subjective, sadly - but because if it looks a bit rubbish then the wonderful British meeja, who are always on the lookout for any excuse to ridicule Liverpool FC, jumps on it and immediately stigmatises it.