gallery

identity

print

campaign

web

lkn gym academy

A successful gymnastics academy that had expanded its offering into competitive cheerleading, Kung Fu and fitness, Lake Norman Gymnastics Academy was in need of a fresh brand that represented their overall athletic offering. The goal was to develop a brand that would represent their long-term business goal to be "the" athletic destination in Charlotte. We started by renaming them LKN Gym Academy versus Lake Norman Gymnastics Academy. The "high-five"" hands in the mark are symbolic of the student/coach relationship that they value.