Medicx Media Solutions Expands Executive Team

Share Article

Medicx Media Solutions http://www.medicxmedia.com has hired former Millennial Media strategy executive Jay Krihak as its head of programmatic strategy and products as Medicx looks to ramp up its expertise and leadership position in the data driven media services of the Pharmaceutical and Health sectors.

Prior to mobile ad tech, Krihak was a Senior Partner at MEC, responsible for key accounts such as Novartis, Cadbury Schweppes, Xerox and AT&T. In addition to client responsibilities, Krihak built the Gaming Innovation practice, working with clients such as Energizer, Stride Gum and KFC on building video game lifestyle activation initiatives. Award nominations and wins for his work across Xerox and Stride Gum highlighted his time at the agency.

Over the years, Krihak has been an active industry leader through IAB and 4 A's committees, published articles on Mediapost and been a speaker at several industry conferences.

He joins the Medicx executive team that is led by Michael Weintraub, founder and CEO, and has been tasked with helping clients understand and adapt Medicx Media’s unique and proprietary data and programmatic technologies.

Weintraub said: “Jay brings immense agency and vendor experiences with a deep expertise of media strategy, planning, and buying along with how to leverage data and supporting technologies to support all clients – from the most cautious to the most programmatically sophisticated – in getting the very most out of the emerging landscape.”

The appointment is effective immediately.

About Medicx Media Solutions:

We are a new generation data driven programmatic media company powered by a connected system of programmatic ad technologies, automated predictive analytical tools, proprietary patient data, domain expertise, and activation to enable more efficient targeting of individuals, households and micro-neighborhoods across screens on PCs, mobile phones, tablets, and TVs.

We work closely in partnership with our clients to provide strategic insight into audience needs and media consumption. We convert unique and proprietary addressable data into valuable insight to inform and strengthen our client’s media strategies to help them help their clients connect their brands to patients and patients to brands. Leveraging addressable audience data to build audience engagement is at the core of our ethos. We believe that to deliver true value, media communications must be built upon robust audience understanding that we derive from our addressable audience data.