6 Best A/B Testing Tools in 2018

A/B Testing or Split Testing tools allows you to normalise two versions of any content or pages against each other based on pre-decided goals. It helps in improving marketing campaigns alongwith better segmentation and targeting. Every customer base is unique, and successfully executing marketing campaigns depends on understanding the users visiting your website each and every day. You might be intuitive enough to correctly read your customers on any given campaign, but over the long run, success depends on data analysis. Analyzo has listed the best A/B Testing Tools for you to choose from based on your requirements. Click on Quick View to see plan features or compare plans across companies.

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Top A/B Testing Tools

Best Ab Testing Tools

VWO’s key strength is it’s easy to use A/B testing capabilities that allow marketing professionals to create different versions of their websites and landing pages using a visual editor and then see which version delivers maximum conversion rate or sales.
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The Optimizely platform technology provides businesses the ability to conduct A/B testing, multipage, and multivariate testing that may be used for making data-driven decisions. It allows you to track engagement, clicks, conversions, sign ups and more. View More

Omniconvert helps you understand your buyers and optimize your conversion rate at the same time. If you want to deploy variations to different segments of visitors and measure their impact, its segmentation engine will provide exactly what you need. View More

Google Analytics Content Experiments is a free A/B testing tool that’s integrated with the Google Analytics suite. It only allows for pure split-testing, and the user has to decide the different variations. You can also run experiments on AdSense results. View More

FAQ's for A/B Testing Tools

Is it difficult to implement A/B testing on a website?

Testing, be it of any type, is not easy to implement. It
requires technical know-how and is a complex and time consuming process.
However, it could be easy to do if you have the right tools at your disposal.
A/B testing tools provide an easy way to perform testing on different variants
of a web page to see which one provides better results for your business. Some
of the popular A/B testing tools are Visual Website Optimizer, Optimizely and
ABTasty.

What features should you look for in A/B testing software?

The most important thing an A/B testing tool should be able
to do is give statistics and insights as to which variant of the web page is
performing better. Without it, you will not be able to find out which variant
performs better and the whole purpose of performing A/B testing will be
defeated. A/B testing tools should also be able to segment users based on
visitor’s browser, location, device, time at which he/she visited, and whether
or not he/she is a new or returning visitor.

Why should you use A/B testing software?

Say you have two designs for your web page and you’re
confused as to which one you should you use. A/B testing makes it easy for you
to decide among the two designs by giving you the ability to display both the
designs to your users at the same time. By showing two designs at the same
time, you can easily find out which design is resulting in more conversions.
The design with the highest conversions is the one you should be using for your
website. This is why A/B testing is so important. Without it, you will waste a
lot of time running different variants of a web page to see which one is
performing better, and lose out on potential customers.

What are A/B testing tools?

A/B testing tools are used for performing a comparison
between two web pages to find out which one performs better. A/B testing tools allow
you to display two different variants of the same web page to the visitors at
the same time - where one segment of users is shown the first variant and the
remaining visitors are shown the second variant. The one that leads to more
conversions emerges as the winner. A/b testing tools allow an optimization technique where you can select which segment of your users see which version of your page based on a number of factors such as geography, browser, device, etc.