Verifone North America President Joe Mach shares insight on what retailers are doing, the big trends in play with customer experience and how consumers are spurring trends and retail customer experience strategies.

Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.

Get the latest news & insights

Analyst: What Macy's needs to do to rally

April 20, 2017

Macy's needs to draw more mall traffic, adapt to changing shopper trends and get faster at customer service, according to a retail analyst.

The iconic retailer also needs to figure out a way to get ahead of online competitors such as Amazon, which is driving a robust fashion strategy at this point, and beat out retailers relying on margin slicing, according to a CNBC report.

And Macy's seems to taking good initial steps with its footprint streamlining.

"[Macy's] is closing 100 stores, e-commerce is increasing, and we could see more store closures," Chen told CNBC. "This is their plan for now … and I think they're off to a good start."

"It's time to rally the troops," Chen added. "The important thing is to motivate Macy's from within."