December 01, 2011

Justin Bieber & Mariah Carey Redo A Contemporary Christmas Classic

Five things about the recent music video debut for Justin Bieber and Mariah Carey's "All I Want For Christmas Is You (SuperFestive!)," the collaboration no one saw coming because, frankly, we were already used to (or prefer) the dozen or so versions of this 1994 yuletide tune from artists like Michael Buble, Lady Antebellum, and that little girl at the end of Love Actually (God, what a good movie).

1. There is indeed something superfestive about a Jenny Craig spokeswoman lip-syncing to a song she originally recorded 17 years ago, back when her current duet partner was a mere fetus.

2. Cheers to the publicity team behind Macy's for coming up with a way to lure more shoppers to its already overcrowded counters and migrane-inducing florescent lighting.

3. As blatant as that Nintendo 3DS product placement is, it isn't as obvious as the soft lighting Ms. Carey is now regularly utilizing whenever a camera is pointed at her.

4a. There's no way in retail hell that a department store stampede would be so calm and controlled.

4b. And something tells me the shots of Mariah and Justin frolicking in the sleigh was the only time the two had met (I sympathize with the line producer who had to balance the schedules of both pop divas to get this accomplished).

Who is The First Echo?

Hiko Mitsuzuka is a self-proclaimed pop culture connoisseur who resides in L.A. and obsesses over pop songs months before everyone else does.
Hiko has worked in TV and commercial production ever since he left his native New York in the early 00s. He has worked at the world-renowned Anonymous Content and freelanced as a treatment writer for award-winning directors, a contributing writer for Instinct, and the Executive Editor of Hotter in Hollywood. Hiko can currently be seen in the roles of Manager of Creative Planning at Stun Creative (PromaxBDA's Agency of the Year, 2013, 2014, 2017), film critic for ScreenPicks, entertainment and travel journalist for Bello Mag, and contributor for The Huffington Post.
His hobbies include quoting sitcom dialogue and stalking people on Instagram. His vices include chocolate chip cookies and movie theater popcorn.
Tweet him @TheFirstEcho.