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The first women-only concept was developed by a group of reformers in 1903. They decided to build a hotel exclusively for women: the Martha Washington in New York City. The reason was that business women travelling alone had a hard time finding a place to stay in which they were free from being suspected of immoral behaviour.

Nowadays, nearly half of business travellers are made up by women all around the World, and most of them travel alone. That is part of the reasons why hotels have decided to fulfil women’s needs and preferences by offering them special services.
Women enjoy the thought of hotels taking into consideration what their needs are and appreciate even the smallest of things.

Some examples:

Bella Sky Comwell Hotel in Copenhague has dedicted a whole floor of its hotel to ladies. Strictly only women have access to this floor. Only firemen would be authorized in case of fire

Women are travelling more in south east Asia, for business or leisure purpose. The Naumi Hotel wanted to offer a place they could feel home. But a mix floor is also available. The occupancy rate of women-only rooms is 80%, which proves its success, in spite of its high prices (420 to 600 $ per night)

The influence of lodging on a destinationThe lodging has a big influence on a destination. 80 to 90% of the whole accommodation in a destination are second homes. Unfortunately, many of them are cold beds (beds, which are not often occupied).

The new law about “Stop second homes” passed in March 2012, which reduces the chances of a destination to become overcrowded, it works against many cold beds, fewer holiday homes in general and prodects the areas natural environment.
It also gives new opportunities for hotels and other accommodations to increase their revenue, because less people will say in their second homes.

Nowadays, sustainability, which is a global concept built over three main considerations: environmental, economical and social, is an important aspect of our everyday life. For this reason, green hotels tend to become increasingly popular with tourists from all over the world. These hotels try to offer them more “responsible holidays.

Unfortunately, many hotels just want to use this new trend only to make more money and call themselves as green hotel, without being truly green or having any certification. This is called: green washing.

The accommodation sector is often suffering from the “cold beds” factor. This case study will present the timeshare concept as a possible solution to cold beds.

The case study will analyse and summarise the results of three peer reviewed journal articles from three different countries and list their conclusions as well as their recommendations. It will also give a personal assessment of the relevance of the three studies for the Swiss tourism industry.

Accessible tourism is the ongoing endeavour to ensure tourist destinations, products and services are accessible to all people.
According to the United Nations World Tourism Organization, UNWTO, approximately a billion people on earth have some kind of disability today. That is equivalent to 15 percent of the total population. The number is growing fast because we are living longer and because we are travelling more than we used to in older age.

To attract a wider range of clientele, it benefits your business if it is accessible to all sorts of disabilities.

Mountains are important assets for the tourism industry. They take up an estimated share of 15-20% of the global tourism market, generating between 100 and 140 billion US$ per year. The winter tourism is more developed but will decrease in the future. There will be less snow because of the global warming. The summer activities like hiking, climbing and mountain biking need to get more advertised. The mountain industry has to minimize the seasonal effect and diversify the supplies.

In this presentation we will talk about how we can measure the performance of a hotel by using three key indicators which are the following:

1) Average of the room rates a hotel achieves during the day. (ADR)
2) The occupancy
3) The revenue per available room.

Then we present the drivers of the hotel industry like for example: good service, if there is a breakfast or not etc. We then put the emphasize on what the current global condition is. We explain its positive growth with figures and its situation all over the world. We finally highlight how future development might look like as well as the prediction we can make from the observation of the current changes.