"Bigg Boss as a show is like a study in human psychology. One can learn so much about human behaviour through the actions of the housemates in a given situation. As we take on this interesting content innovation, we look forward to receiving some interesting entries from our increasing viewer base. We will be scouting for some great contestants in the months to come. You could be a doctor, engineer, lawyer, teacher, preacher, banker, entrepreneur, homemaker, taxi driver, coolie, from any domain, any socio-economic background, have any calibre, if you think you are an entertainer, then this is the break that you have been looking for," Colors CEO Raj Nayak said. Watch: Here's a sneak peek of Keith-Rochelle's sizzling performance

As the channel gears up for the casting, interested participants can upload their videos at www.colorstv.com/biggbossentry. The three-minute video should showcase a trait of the participant that will make them eligible for the show. The entries will open on 23 January and will be accepted until 31 May. The audition and the shortlisting process will start thereafter.

"Every year we receive thousands of emails, SMS texts, etc. enquiring about ways to enter the show. Finally, the day has arrived. Hope the fans and avid viewers make full use of this opening," Nayak added.

The channel is also planning an all-out promotional campaign to excite the masses to participate in the show.