Kroupa & Bush Real Estate Partners: Building Trust and Making Friends

Author: Kitty Bartell

Expectations play a considerable role in building successful relationships. Ken Kroupa and Sheri Bush Kroupa are entirely clear about what their clients may expect from a real estate relationship with Kroupa & Bush Real Estate Partners—connection, hard work, trust, and the distinct possibility of making some new, rather fun friends.

“This is either a huge investment, or you’re turning over the keys to your house for somebody to go sell it,” said Kroupa. “We tell people right from the beginning, you need to trust us 100 percent. If you don’t trust us, don’t use us. If you’re not 100 percent confident that we can get this done for you, let’s figure out how to get you to 100 percent, not 80 percent, not 75 percent.”

Backing up these kinds of expectations comes naturally for this real estate partnership. Starting out separately, Bush Kroupa brought top producer credentials with her from nationally-renowned builder Toll Brothers, and Kroupa brought with him personal relationships and associations gathered throughout his professional golf career. Forming a business partnership at the gates of Hampton Hall in their Carson Realty offices in 2009, and then personally, marrying in 2014, Kroupa & Bush, and their support staff, that includes an MLS coordinator and a closing coordinator, do the business of real estate with a sense of serious purpose and take care of clients by successfully meeting their expectations.

Homeowners, club members, and with Bush Kroupa’s recent election to the homeowners’ board of directors, they have a natural connection to the people and the real estate at Hampton Hall, which provides a home base for their broad-reaching business across the Lowcountry. Kroupa’s local golf knowledge benefits both buying and selling clients. “Any time you’re buying into an area or community, you’re buying into that lifestyle,” he said. “I can talk about the golf course, who the architect is, typically how it’s maintained. There’s not a course here that I have not spent time on.”

Connecting personally with their clients is the secret sauce to their success. “I would say, pretty close to 100 percent of our clients are also our friends,” Bush Kroupa said. With the referral nature of the real estate business, Kroupa & Bush have grown their business by closing transactions, making clients happy, and making friends along the way.

“We view clients as friends,” Kroupa said. “We get to know them as best we can, whether it’s a buyer or a seller. If we’re friends, we’re better in-tune as to what you need.”

Of late, Bush Kroupa has particularly enjoyed applying her expertise in helping first time homebuyers navigate the complexities of real estate. “You have a fresh set of eyes, just out of school, just married, settling down,” she said. “It’s important to work with an experienced agent; inspections, the loan process, insurances, termite bonds; it’s an education process, and all those little things make a difference.”

Kroupa & Bush Real Estate Partners are connecting, working hard, building trust, and making friends along the way. Meeting expectations just comes naturally.

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In September of 2006, Celebrate Hilton Head (CH2) burst onto the scene with a fresh perspective on Hilton Head Island, Bluffton and the surrounding Low Country. At the helm was a team of young women (all under 30!) with no experience whatsoever in the publishing industry. The first year they made up the rules as they went along. CH2 (and CB2 – Celebrate Bluffton and Beyond), has evolved into a well-respected publication with over 150 advertisers and a distribution to over 47,000 locals and visitors each month.

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