The conventional wisdom is that higher interest rates are bad for stocks. Selling attributed to a rate hike may simply be profit-taking or normal market gyrations. U.S. stocks, in particular, generally do well as interest rates are rising.

Campbell Soup (CPB) stock, which recently spiked on the speculation that Kraft Heinz (KHC) was interested in acquiring the beleaguered soup company, is now under pressure. On August 10, JPMorgan downgraded CPB stock to “underweight,” and then the stock fell 2.2%. JPMorgan analyst Ken Goldman stated that shareholders would pressure the company’s management to look for a possible sale.

Kraft Heinz Co. has a large number of famed brands that are locked into Americans’ memories. Among them: Kool-Aid, Jell-O, Oscar Mayer. The Wall Street Journal sat down with Chief Executive Bernardo Hees to talk about Kraft Heinz’s strategy for sales growth.

The cover story in this weekend's Barron's examines Jack Dorsey's success as a double-duty CEO. Also, see the prospects for leading food maker and a petrochemical giant. "How Jack Dorsey Has Led Twitter and Square to Gains" by Jon Swartz takes a look at how the Silicon Valley CEO has revived both Twitter Inc (NYSE: TWTR) and Square Inc (NYSE: SQ).

Kraft Heinz (KHC) is exposed to the dead zone, with products such as Heinz Ketchup, Kraft macaroni and cheese, Kool-Aid, Jell-O, Capri Sun drinks, Maxwell House coffee, and Planters nuts. The company is also vulnerable to increasing private-label competition for its chilled products, including Kraft cheese and Oscar Mayer cold cuts. Talk of consolidation in the food business has put renewed attention on Kraft Heinz, seen as the company most likely to gobble up rivals.

Shares of Campbell Soup Co. slid 1.2% in midday trade Friday, after J.P. Morgan analyst Ken Goldman turned bearish on the convenience foods company, on the belief that optimism surrounding a potential buyout may be unwarranted. The stock had rallied 2.5% to a near 4-month high on Aug. 3, after The New York Post reported that Kraft Heinz Co. (khc) opened exploratory talks about acquiring Campbell. "Although we agree with Third Point that [Campbell's] best option is to sell, we see a sale as an unlikely outcome," Goldman wrote in a note to clients.

Activist investor and major Campbell Soup Company (NYSE: CPB ) shareholder Dan Loeb is pushing the soup company to sell itself, but this is an unlikely outcome, according to JPMorgan. The Analyst JPMorgan's ...

While J.P. Morgan's Ken Goldman agreed with a growing chorus of frustrated shareholders to pressure company leadership into selling, he wrote the path to a sale remains uncertain. The rerating of Campbell's stock comes a day after a securities filing revealed that renowned shareholder activist Third Point recently built a 5.65 percent in the company.

The center of your grocery store is dying. News that 3G Capital is selling down its stake in Kraft Heinz (NYSE:KHC) is just one more nail in the coffin. The consumer-packaged goods (CPG) companies that once dominated American grocery retailing are getting slammed this decade.

Shares of Campbell Soup Co. (cpb) rose 1.2% in premarket trade, after activist investor Dan Loeb's hedge fund Third Point LLC disclosed that it spent about $686.4 million to acquire a 5.65% stake in the convenience foods company. Third Point said it bought most of its 17 million-share stake after Campbell's "disastrous" fiscal third-quarter results and the "unexpected" departure of Chief Executive Denise Morrison in May. The hedge fund said its analysis shows that "years of abysmal oversight" by Campbell's board of directors led to management missteps, dismal operating performance and a number of ill-advised acquisitions. The fund said given the significant obstacles facing Campbell, "the only justifiable outcome" of the company's strategic review of options is to be sold.

Just because a stock has performed badly in the past, doesn't mean it's game over for the future. As investors, we can jump into stocks that are rising. But another strategy is to find poorly performing stocks on the cusp of rebounding. Obviously, this is a more risky approach. What happens if the poor results continue? Well, for instance, you can generate seriously lucrative returns. The key is to cherry-pick your stocks wisely by differentiating between stocks unfairly treated by the market, versus the stocks where all hope is truly lost. Luckily help is at hand. Here, I turned to top analyst ratings to pinpoint stocks that are worth a second look. I used TipRanks to focus on analysts with the sharpest stock picking abilities. These stocks have all posted losses, but the upside potential remains intact. Let's take a closer look at these rebounding stock picks now: SEE ALSO FROM KIPLINGER: 10 of the Market's Most Shorted Stocks

Tyson Foods (TSN) reported mixed third fiscal quarter (period ending June 30) results on August 6. The company’s top line marked a YoY (year-over-year) improvement but fell short of analysts’ consensus estimate. However, Tyson Foods’ adjusted EPS had stellar growth and surpassed the consensus estimate. Tyson Foods stock rose 3.3% following its strong performance on the earnings front.

Tyson Foods (TSN) reported mixed fiscal-third-quarter results today for the period that ended on June 30. The company’s bottom line exceeded analysts’ expectation and marked healthy growth, thanks to lower taxes. Following the earnings beat, the stock was trading higher during the pre-market session.

Now that KHC is nearly into our $65-$70 target area let's see if there might be even more strength coming. In this updated daily bar chart of KHC, below, we can see the low in early May and the "retest" in the second half of May. Prices rallied to around $65 and then slowly retreated last month. Friday's high volume rally put KHC back above the flat 50-day moving average line.

OTTAWA—Ticked-off Canadians, irked by U.S. metals tariffs and President Trump’s harsh words for their prime minister, are boycotting American products and buying Canadian. Calgary resident Tracy Martell, meanwhile, replaced her Betty Crocker brownie mix with a homemade recipe and hasn’t visited the U.S. since shortly after President Trump’s inauguration. Beth Mouratidis, who lives in Barrie, Ontario, is trying out Strub’s pickles as a replacement for her longtime favorite, Bick’s.

Kraft Heinz keeps promising that sales growth is just around the corner. The beat comes at an opportune time for Kraft Heinz, which could be considering an acquisition of Campbell Soup, a fellow food industry icon that has fallen on hard times and is reviewing its options. Campbell rose 2.5%, and J.M. Smucker Co. rallied 3.5%.