Why Women Love Dating Jerks

no more groupies

But take away Jericho's celebrity status, wealth and bad boy persona, and let's see how far his nice guy attitude will take him, or how many women will fall at his feet.

So I guess Jericho's just going to have to keep acting like a bad boy to stay popular in wrestling, and now that the WWF owns the WCW, Mr. Jericho might have to become a little more mean, especially if he wants to reach superstar status with new bad boys coming to his playground.

curt knows

I know why women prefer jerks over nice guys. It's actually very easy to explain. In fact, once I'm finished, every nice guy is going to want to enroll in Curt's How To Be Her Dream Jerk seminar. But before continuing, it's important to clarify what constitutes jerks and nice guys.

the nice guy

The nice guy cannot set his priorities straight. He lives to please everyone around him at all costs — even if it means he has to sacrifice his own happiness.

In other words, he's a pushover who can't say no to anyone and lets himself get walked on. He's so nice that he'd even do his girlfriend's ex a favor.

The nice guy does not practice the game of challenge and eventually gets dumped as the woman in his life becomes bored with all the niceness.

the jerk

A jerk wears his agenda on his sleeve. He's a strong, dominant, untamable man who knows the dating game and how to prioritize his life — putting himself first. He won't let people walk all over him, and by doing so, he effectively becomes a challenge.

A lot of people think the jerk has low self-esteem and needs to prey on other souls in order to make himself feel better. I say rubbish. It's a lot more than low self-esteem.

Humans consider themselves civilized, but the fact remains that we're still animals and civilization is only skin deep. The reality is that we have millions of years of instincts programmed within us and ten thousand years of civilization will not silence the animal instincts within.

So when you notice the jerk manifest, it is not because he has low self-esteem, but rather because he knows the rules of the game: survival of the fittest.

After all, when we observe a lion copulating with all the lionesses, we don't say that the lion has low self-esteem. Instead, we say that the lion is a dominant male ensuring that his genes get passed on to the next generation. Well, why can't we accept that the human male has the same instincts? Food for thought, right?

the jerk has his act together

Through time, we evolve and adapt to our environment — including our mating rituals. So if the bad boy strategy didn't work, it would have been discontinued many centuries ago. But because it works, jerks continue to flourish.

Remember; if it isn't broken don't fix it. And that's exactly what jerks are doing. Women are obviously interested in certain jerk behaviors. As long as women are demanding a certain type of behavior (the jerk appeal), there will always be a healthy supply of jerks to go around.