Sacramento State University has launched a campaign against on-campus sexual assaults. They’re spreading the word with social media.

The program known as "One Student" is based on a national
grassroots approach to end sexual assaults on campus. It's
intended to empower students with information and personal
interaction using social media.

Jessica Heskin is the violence and sexual assault support
coordinator at Sacramento State. She's leading the
campaign.

"A pamphlet and a poster aren't gonna cut it anymore.
Right?" Heskin said. "Students are very socially connected to
each other through social networking such as text messaging,
twitter, facebook, email, right. And so we have to be able to
meet the students where they're at."

Heskin expected 200 people to sign up for the campaign.
More than 700 people signed up within four hours.

The university recorded seven sexual assaults last
semester. Two of those were violent.