If you’re passionate about fitness, you’ve probably tried to help a friend find his or her spark already, and more likely than not, this ended in failure. That’s because everything that you know about motivating others is wrong. Read more

In the three years since starting Fitocracy, I’ve personally interacted with tens of thousands of people attempting to transform themselves. Thankfully I’ve also seen many success stories, many of which are in Arnold’s 1% Challenge group, whose members just last week hit a cumulative one million workouts. Read more