I work in the Office of Web Communications at EPA on social media. We've been on Facebook, Twitter, YouTube, and Flickr for a while and we just recently joined Foursquare. We're using Foursquare to post tips about the environment at locations in the United States and around the world. Please check out our page:
http://foursquare.com/epagov
Where would you like us to leave tips? What type of information would you find
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Voting

Create a game (for all ages) where you compete to use as few resources as possible, and enlist some popular recognizable faces to help promote it. A few opportunities for a younger person to experience actively reducing resource use will get them thinking and creating on their own. At our house, we play "living at sea on a sailboat", so we think of how much water and electricity we use, and how to make healthy dried food
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Voting

"The Pledge (An Earth Anthem) music video by the award-winning Earthman Lanny Smith and the Planet Earth Project features both the Miami Children's Choir and the Nashville Children's Choir, and is signed by for the hard of hearing by children. This will inspire everyone.