How Much Research is Needed?

Every project is different. We tailor our research phase to suit your needs. The level of research required will depend on:
How much research has been completed by your own team
The value proposition of your product/service
The complexity of your product/service
The level of competition in your sector
We are very flexible on how we conduct research. Stakeholder workshops are very effective in gathering wide inputs but smaller working groups can generate more project momentum. A combination of both is often best.

How Much Research is Needed?

Every project is different. We tailor our research phase to suit your needs. The level of research required will depend on:
How much research has been completed by your own team
The value proposition of your product/service
The complexity of your product/service
The level of competition in your sector
We are very flexible on how we conduct research. Stakeholder workshops are very effective in gathering wide inputs but smaller working groups can generate more project momentum. A combination of both is often best.