SEW Experts: Use Care When Choosing an SEO Agency

The increasing awareness about what SEO is and what it can do is a good thing. But it’s important to beware of “instant experts” who know a few things about what’s going on, but don’t get the whole picture. In today’s Web analytics and ROI column, “Use Care When Choosing an SEO Agency,” Eric Enge warns against hiring an SEO or beginning SEO work on your own without validating that it’s the right course of action.