QuoteReplyTopic: They Made a Movie, but Will ANYBODY Come? Posted: May 04 2009 at 5:51am

ONE of HOLLYWOOD's FAVORITE GIMMICKS IS CALLED "COUNTER-PROGRAMMING" -- OPENING a MEDIOCRE MOVIE in COMPETITION with a BLOCK-BUSTER, in HOPES of GARNERING LEFT-OVERS from MULTIPLEXES WHERE the BLOCK-BUSTER IS SELLING OUT.

BUT STAR TREK LOOKS LIKE MORE THAN JUST a BLOCK-BUSTER -- IT LOOKS LIKELY to SUCK UP 80% OR MORE of ALL TICKET SALES for the SECOND WEEKEND of MAY. AND TREK IS ALSO OPENING on a RECORD NUMBER of SCREENS (OVER 4,000 NATIONWIDE) MEANING THERE MAY NOT BE ANY LEFT-OVERS for NEXT DAY AIR to CATCH LIKE CRUMBS from a BANQUET TABLE.

NEXT DAY NOT ONLY LOOKS LIKE IT COULDN'T CHALLENGE EVEN a MID-RANGE MOVIE for BOX OFFICE DOMINANCE, IT ALSO LOOKS LIKE SOMETHING THAT SHOULD MAYBE HAVE BEEN RELEASED "DIRECT-to-COMEDY-CENTRAL"...

SO BASICALLY WHAT YOU HAVE HERE IS a "LOSE/LOSE" PROPOSITION.

GUESS WE'LL KNOW by MONDAY MORNING JUST HOW MUCHNEXT DAY LOST...

3 of NEXT DAY's PRODUCERS: "We realize the only way to get anyone into theatres for this...is at gunpoint!"

This reminds me of last year when Uwe Boll tried to get Postal in over a thousand theatres to counter-program against Indy Nukes the Fridge. When all was said and done, Postal wasn't lucky enough to land in even a dozen theatres, and Boll cried "censorship" (much like the boy who cried wolf).

In no way is Next Day Air gonna be as bad as Postal was, and it probably could garner a thousand screens, unlike Postal ever will. Still, Next Day Air sounds like chokesville -- and going up against Star Trek, it's gonna be a slaughter.

Um, yes, you think studios would just buy a clue and NOT release anything opposite "Star Trek". When there's a shoe-in blockbuster coming out, and you can't count it with a blockbuster of your own, just wait until next week. That, or put your movie out Direct-to-DVD, which is what they should have done with this movie.

PS: Mos Def is usually the saving grace of any movie he is in.

"Just once I want my life to be like an 80's movie ... but, no, no. John Hughes did not direct my life." ("Easy A", 2010)

I imagine that what the studio thinks is going to happen is that the crowd that doesn't want to be called "Trekkies" will head to see Next Day Air instead. There could be a surprising number of those types out there this weekend...

Leave it to Lucas to ruin the two most popular and successful movie series of all time. Maybe while he's at it, he can form a production company with Michael Bay, Uwe Boll, and Seltzerberg. Together, they will rule the movie universe, and by "rule", I mean "destroy".

Originally posted by CriticalFrank

I saw Crystal Skull, and the Clone Wars thing... I still hate George Lucas.... And I want my will to live back.

"Just once I want my life to be like an 80's movie ... but, no, no. John Hughes did not direct my life." ("Easy A", 2010)

Michael Bay should be good at destroying things... I mean, his Explosions-per-minute ratings are pretty high. Together with George Lucas, I shudder to think of what they could do to our universe... Adding Boll and Seltzerberg to the mix... *shudders* The speed at which the universe could crumble would be impossible to calculate...

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