Meta Tag Lawsuit Filed in Florida

From the post:A biopharmaceutical firm that distributes plasma derivatives has sued a rival, alleging that Health Coalition Inc. used the trade marked name BDI Blood Diagnostics as a meta tag in its web site source code, according to a report by Law.com.

According to Law.com, the new lawsuit was filed after Blood Diagnostics discovered that search engines were listing Florida-based Health Coalitions web site in the top 10 of search results for Blood Diagnostics. A forensic examination of the rival distributors site ensued, revealing that trade marked terms relating to Blood Diagnostics and four other biopharm companies were contained in the source code of the site.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.