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Press releases - 2014

BullGuard partners with BeatBullying to offer support for its Big March event

Anti-bullying charity to host virtual march to raise awareness of the problems caused by both real-world and cyber-bullying

London, 26th March 2014: Global antivirus and mobile security company BullGuard has announced a new partnership with BeatBullying, an international charity dedicated to the prevention of bullying across the UK and Europe

BeatBullying provides young people aged 11-17 with a safe place to access real-time, online support from trained mentors, who are young people their own age they can talk to. The mentors offer support and advice, and professional counsellors can also provide more in depth therapeutic support. As a partner for its Big March event, during which hundreds of thousands of people will march across global websites to help put an end to bullying in both the real world and online, BullGuard will be hosting a tent and creating an avatar at the virtual Big March Park. Inside the tent BullGuard will provide resources for both children and parents on how to feel safe online, as well as outlining the benefits of parental control software to show how these tools can offer significant peace of mind without compromising an enjoyable online experience.

The global, virtual demonstration, part of the #DeleteCyberbullying campaign, is aimed at establishing new laws to protect the rights of European children to live without bullying. It also calls on the European Commission to ring fence €77m to fund services that help prevent bullying, and the event will culminate in the delivery of an e-petition to the European Commission to establish a European Day dedicated to the cause

BullGuard places a strong focus on parental controls in its Internet Security, Mobile Security and Social Media software, and is well aware of the sorts of issues that can affect both children and their parents when utilising modern forms of communication and social interactivity online. Its recently launched Identity Protection software enables parents to monitor their child’s social media activity and alerts them to any potential threats, such as receiving inappropriate images, suspicious invites or links to malicious websites, as well as cyber bullying.

“Bullying is a very real problem for many children, and the advent of social networking and the increased use of the internet mean that this issue is no longer restricted to the schoolyard,” said BullGuard CEO, Nedko Ivanov. “We’re delighted to offer our support to BeatBullying for its Big March event, and believe that raising awareness of these issues is an important step towards ensuring the safety and happiness of children both online and in the real world.”

Emma-Jane Cross, CEO of BeatBullying said: “The Big March gives everyone the opportunity to take a stand against bullying, and put pressure on European governments and institutions to protect the 25 million children across Europe who face the daily nightmare of being bullied.

“We urge children, families, schools and organisations to follow BullGuard’s lead and show their support for The Big March, and help change young lives forever.”

The Big March Park is now open for registrations, where individuals can create their own BeatBullying avatar to visit the park, find out more about the cause and add their names to the e-petition. These avatars, including those of celebrities and well-known public figures, will be brought together to “march” across participating partner websites over a 48 hour period starting at 8am on 11th June. For more information please visit BeatBullying, or register directly at The Big March Park.

Launched in 2002, BullGuard (www.bullguard.com) is one of the fastest growing antivirus and mobile security brands. Today, its product portfolio also includes award-winning antivirus, premium 24/7 protection, web-based identity and social media protection that works across all devices, as well as PC and mobile backup software solutions. BullGuard’s philosophy has always remained the same - to combine technical excellence with a genuine understanding of consumer needs, creating simple, easy-to-use products that deliver complete protection, and to enable customers to control and manage their digital footprint.

For two consecutive years (January 2012 and 2013), BullGuard Internet Security has won a coveted “Best Buy” award from Which?

About BeatBullying:

BeatBullying is an international bullying prevention charity working and campaigning to make bullying unacceptable, on the ground in the UK and Europe. We believe that no one should endure the pain, fear or isolation of being bullied, and that everyone has the right to be safe from bullying, violence and harassment.

We train young people, aged 5-25, in schools, colleges and communities, to become BB Mentors, giving them the knowledge and tools they need to tackle and prevent bullying. They then support and mentor other children, in school and online (via www.beatbullying.org). Specialist adult advisers and qualified counsellors are also online to provide expert advice and counselling support.

We raise awareness of bullying in all its forms, and work to shape public policy to protect children and young people. We campaign for real change that will protect children at home, in the playground and in their communities, at a local, national and international level.

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