Since the launch of iPhone 5, Apple has been launching all of its new iPhone models in late September, and that routine remained same for the recent iPhone 6s and the iPhone 6s Plus launch. However, it seems like Apple is going to deviate from its routine of iPhone launch cycle by launching the next iPhone 7 earlier-than-usual in 2016 if a new report from AppleInsder is to be believed.

Apple is considering to go against is regular iPhone launch cycle by releasing the iPhone 7 earlier than usual in the year 2016, reports AppleInsider. Citing their “reliable source,” AppleInsider claims that Apple’s next iPhone, which is speculated to be called the iPhone 7, will be launched earlier than September – the month of new iPhone launch for last several years now.

The report does not specify the exact month of launch for the iPhone 7. If we recall the iPhone launch history, iPhone 4s was launched in October, while all the models prior to iPhone 4s were launched in the months of June and July. So if the report is to be believed, it seems likely that Apple could be launching iPhone 7 in the month of June or July next year.

However, the report contradicts the recent note to investors from analyst Ming-Chi Kuo, who has a great track record of predicting Apple’s future plans. Kuo believes that Apple will launch the iPhone 7 in the third quarter of 2016, which would put the launch date in line with the previous launches in the month of September.

Will Apple deviate from its routine of launch new iPhones in the month of September? Share your thoughts in the comments section below.