You can also offer free shipping, a free article or a bonus list of resources, depending on your product and market.

Pitch the incentive instead of the newsletter itself, and keep your phasing short and sweet. Instead of a clunky phrase like “Sign up for our newsletter to save 25%,” simply say “Save 25% on your order,” or better yet “Save 25% now”.

Dude, Where’s My Opt-In Box?

Place it above the fold (in the top half of the window), near eye catchers like headlines, logos or pictures.

Be Easy

Easy has two meanings when talking about a sign-up form for your newsletter: simple and not distracting.

By simple, I mean that your sign-up box should require at most 2 pieces of information: the visitor’s name and email address. People are wary of giving too much information online. Sharing only a first name and email address is less intrusive. The faster it is to sign-up, the more people will do it.

Pop-up forms can help you improve your sign-up rate and integrating them into your homepage saves time because it appears with the initial page load. A pop-up form that greys out the site below allows the reader to concentrate on the form and the incentive without distractions. You can visit my site for an example. Here is the Mogul Mom’s signup form.

OMG! Andrea, this is like the answer to my prayers. My subscriber count has been stuck like forever and while pageviews are increasing, traffic is soaring, the subscriber base is stagnant. I’m going to try your tips and hopefully, see some results.