Oliver Amdrup and Julius Heslet met in the gym, and it wasn’t long before they realized they both shared a passion for nutrition and specifically, fish oil. Oliver had studied business and followed his passion for fitness by opening CrossFit Denmark in 2008, joining the CrossFit Level 1 Seminar Staff shortly after in 2009, and directing the CrossFit Games European/Meridian Regional from 2011-2015. Julius also studied business and economics and had worked in investment banking since 2005. In 2009, the pair decided to turn their collective passion and vision into reality by co-founding Pure Pharma. Over the past 7 years, Pure Pharma has grown into a global company and today Oliver serves as Chief Executive Officer and Julius as Chief Innovations Officer. Pure Pharma has been one of my personal sponsors since early 2013 and I am consistently impressed by their dedication to helping individuals maximize their health in the most natural way possible and producing the highest-quality, scientifically-proven supplements to help with this when needed. We sat down to talk about their journey at the recent 2016 CrossFit Games. I really enjoyed getting to know both Oliver and Julius better, and I hope you will, too!

In this episode, we discuss:

How they found CrossFit in 2006/7

Oliver’s experience on the CrossFit Seminar Staff and as the European Regional Director

How the idea for Pure Pharma originated

How they learned to create a high-quality fish oil supplement

How their fish oil product and process has evolved over time

Third party testing and the value they place in quality and transparency

The role of fish oil in the diet

The mission, philosophy, and principles of Pure Pharma

How they decide what products to create

The four cornerstones of Pure Pharma

The culture of health they cultivate at Pure Pharma and the impact it has on their employees

Their personal approach to nutrition and the importance of variance

How to determine what supplements you need

The role of multivitamins

What to look for when choosing a supplement product

Three things they do on a regular basis that have the biggest positive impact on their health

One thing they struggle to implement that could have a big impact on their health

If you like this episode, please subscribe to Pursuing Health on iTunes and give it a rating. I’d love to hear your feedback in the comments below and on social media using the hashtag #JFHealth. I look forward to bringing you future episodes with inspiring individuals and ideas about health every other Tuesday.

Disclaimer: This podcast is meant to share the experiences of various individuals. It does not provide medical advice, and it is not a substitute for advice from your physician or health care professional.