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11/30/17

The number of Chinese visitors to Denmark has soared since the start
of the 2017 China-Denmark Tourism Year, it is expected that 262,000
people will visit the country this year.

According to VisitDenmark, the country's popularity has been steadily
growing during the past few years. It saw about 161,000 Chinese
tourists book hotel beds in 2014, 198,000 in 2015, and 221,000 in 2016.

Tour operator Tuniu said the number of Chinese visitors to Denmark was only 50,000 in 2009.

Since the launch of the 2017 China-Denmark Tourism Year on Feb 24,
Denmark and its Chinese partners have engaged in several events aimed at
attracting more Chinese tourists to the Scandinavian country.

The initiative will end on Dec 5 with a wrap-up event at the Royal Danish Theatre's Old Stage in Copenhagen.

VisitDenmark, the country's official tourism organization, held an
online campaign during April and May, along with China DiDi Rental Car
Company. The campaign encouraged people to create their dream self-drive
trips in Denmark via multimedia platforms.

And in May, when Denmark's shores were clogged up with non-native
oysters, the news went viral on Weibo and Chinese netizens offered to
help by "eating them to extinction".

Following this, VisitDenmark
released a series of travel videos and launched a reality show with
Denmark as the backdrop that was produced jointly alongside Shanghai
Dragon TV and well-known Chinese bloggers.

Other activities held during the special year included a range of seminars, meetings, and campaigns.