Rebel, sweetheart.

3.14.2013

Happy White Day! 화이트데이

It's one sweet day in Korea as we celebrate 'White Day' 화이트데이 - the day when women get to receive gifts (chocolates, being the most popular) from the men.

You see, on Valentines Day, women are usually the ones who give gifts to the men. On White Day, which is observed exactly one month after Valentines Day, it's the men's turn to shower the women with love and affection.

First celebrated in Japan in 1978, White Day was initiated by the National Confectionery Industry Association as an "answer day" to Valentine's Day - that men should pay back the women who gave them chocolate and other gifts on Valentine's Day.

What began as 'Marshmallow Day' in March 14, 1977 (Ishimuramanseido, a Fukuoka-based confectionery company, marketed marshmallows to men on this fateful day) became a big hit in Japan and was later on adopted by other neighboring countries, including South Korea.

White Day goodies available at EMart! :)

Lollipops and candies are the most popular gift items on White Day, as you can see in this promotional poster from EMart Mall. Chocolates, cakes, and roses make great gifts, too, but I reckon stuff like these are for couples or for those who are 'in a relationship'.

White Day 2013! :)

Like mine, for instance. A pink ribbon cake from Tous Les Jours. Ah, my husband is the bestest! I even heard that he's getting me those sneakers that I've been pining for the longest time. Tee hee! :)

Anyhow, for my friends in South Korea, and my fellow Kpop fans all over the world (because we celebrate Korean holidays too, just so you know - haha), a very Happy White Day! Go easy on the sweets!