Keyword research: How to analyze your Target Keywords?

By Sef
Posted On
Monday, May 06, 2013
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Keyword research is one of the key ingredients that we must focus on before we
launch a website. Our success will also depend on how well we researched our
targeted keywords to compete with our competitors in our industry. Through keyword research, you will determine
the average volume of visitors that a website can have in a month.

This will help you choose
which the best keywords to target are, so you must intelligently choose your
keywords or else, you will not have a chance to compete in your chosen
industry. But how do you perfectly choose your keywords to properly implement a
strategy that you will have to focus o in the long run? You can use free keyword tool of Google to help you
decide which keyword to choose and use for your website. Although there are
some other keyword tools available on the internet, I will recommend this
Google keyword because it's free and everyone loves free.

Google keyword tool - This keyword tool is free for everyone to use. All you need to have
is Google mail account to have access and use their tool freely as many and
longer as you want. This tool has a feature of monthly query of global and
local date being looked for in Google so this will definitely give you a
reliable result.

Assuming that you have an
access to their keyword tool, you should know what type/s of keyword you will
target to make your website rank in search engines. Below are the types of
keyword that you should analyze one by one to ensure that you will only target
the keyword with a high search volume.

Long tail keyword demand - Long tail keywords are consisting of three or more combined words
used by searchers. This type of keyword has few average amounts of visitors per
month but this will guarantee you that people who used long tail keywords are
obviously looking for something in particular. Also, these people are often
converted into leads and clients that you will need to cherish and value as
long as the business is involved.

Below is a quick illustration
what your keyword research should look like:

Keyword – Your ideal keyword for your business

Category – Where your keyword is categorized

Location – Your target Geographic Location and language

Search Volume Ideas – How often your ideal keyword is being searched
for locally or globally per month.

See image below for the results:

Short tail keyword demand - This type of keyword is definitely has a huge amount of search
volume per month but unfortunately, this will not guarantee you that all of
these visitors are looking for the same thing. For instance, someone searched
for link building. Google is smart enough to figure out which type of results
they will provide in SERP as the keyword used itself maybe looking for
"link building guide, services, strategy or tool", Google then will provide all
the details they have related to the keywords used by the user. So this
determines that there is no higher rate of conversion here when it comes to
short tail words.

As you can see, the results are combined phrased, exact and broad keyword combination and the average search volume of for the exact keyword is 18,000. However, the geographical target location is only U.S so this result could grow up in a much attractive numbers!

Deciding which and what
keyword to focus on requires an in depth study to ensure that your business
will lose its track towards success. However, this does not mean that keyword
alone is enough will make you stand out in your industry as there are other
ways to make a website rank in search engines. You need to put an extra effort
get the attention of your target audience by providing them useful articles
with your keyword/s included naturally to ensure that people will find your
website easily.

Joseph Gojo Cruzis the author ofRankingElite, aPhilippine-based Online Marketing
blog. Joseph has been working inSEOindustry for over 3 years fromwebsite audit,link and content development,social mediaandsearch
engine optimization. Connect with Joseph on Google+, Twitter,
and Facebook. Joseph is also a contributor
onSEJ
and Ahrefs.