*We have corrected a misused expression in the note regarding the total number of registered users which may have caused misunderstanding among some readers. (14.30pm, July 24, 2013, GMT+9)

LINE has achieved a new record of 200 million registered users* worldwide on Saturday, July 21!

Since its launch in June 2011, LINE has grown to become a service enjoyed by users all over the world, reaching out from Japan to as far as Taiwan, Thailand and other Southeast Asian countries, the Middle East, Spain, India, and South America. We here at LINE would like to express our sincere gratitude to all you 200 million users for your support. Thank you for using LINE!

*All registered user numbers are for iPhone/Android/Windows Phone/BlackBerry/Nokia Asha/feature phone apps combined.*Each LINE account can only be used on one device. The combined number of registered users refers to the total number of accounts created on LINE for all devices.

It’s already been two years since the birth of LINE, and the service has grown into one loved by hundreds of millions of users worldwide. This is all thanks to YOUR support, and we here at LINE would like to express our sincere gratitude. Thank you!

Last summer, we held an event named Hello, Friends in Tokyo 2012 to share LINE’s achievements in its first year, and its aims and targets for the next. This summer, we are holding a second event on August 21 for everyone involved with LINE, and it will be named Hello, Friends in Tokyo 2013!

At this event, we will be looking back at LINE’s second year, and share where LINE will be heading in the future. Live streaming will be available in English and Japanese at the special event website. Tune in to be a part of the event, no matter where you are!

Ladies and gentlemen, boys and girls! For the first time ever, a Picture Pack featuring a celebrity has been released on LINE Hidden Catch!

ayupan

ayupan, a character representing Asian diva Ayumi Hamasaki, is here to test your observation skills! This Picture Pack contains exclusive scenes of ayupan viewing fireworks and shopping together with all the familiar LINE characters.

A new Missions feature has been added to LINE JELLY! Complete them to get original stickers featuring Moon and the Boss!

New features and items have also been released to help you complete the missions more easily!

■Complete missions to get stickers!

In the new Missions feature, you can get 20 Rubies just by completing 3 missions! Plus, if you complete all 6 of them, you’ll be entitled to download a set of limited edition stickers featuring Moon and the Boss!

Hi everyone! We’ve released the latest version of LINE for Android (ver 3.8.0) today! Have you downloaded it yet? In addition to improvements to the basic messaging and call functions in this update, we have also added a brand new Brown theme and new Emoji, and increased the maximum length of each message to 10,000 characters!

*iPhone users, don’t worry! A similar update will be available for you soon.

A new Brown theme in cute, natural colors

A new design featuring LINE’s popular character, Brown, has been added to the themes! In case you’re not aware yet, Themes is a feature that can change the look and feel of the entire app, including your Friends list, Chats list, and menu buttons. Unlike the pink, girly Cony theme introduced in the previous update, the Brown theme is based on subtle brown tones, and is perfect even for male users and users who prefer simpler designs!