Locked & loaded, ready for auction

TV's upfront has never been more complicated and at the same time so predictable. Broadcast networks are looking at another strong upfront marketplace--up an expected 7% in overall dollars to about $8.7 billion.

For the first time in years, networks have slowed the ratings erosion trend, especially in adults 18-49 rating points. That's all due to reality shows. But those shows aren't necessarily valuable to advertisers.

The cost per thousand viewers on broadcast networks could rise 7% to 12%. Somewhat weaker TV ratings performance on cable and syndication may give advertisers a way to cut costs.