With Valentine’s Day quickly approaching, Logitech today released survey
results in celebration of its award-winning Logitech®
Ultrathin Keyboard Cover, the other half of your iPad® or iPad mini.
The results contain surprising findings about people’s love for their
“other half” and for their mobile devices. Most notably, 43 percent of
single U.S. respondents would be equally or more upset at breaking their
iPad as they would breaking up with a significant other, compared to 45
percent of respondents in France, 35 percent in the U.K. and 27 percent
in Germany.

With Valentine's Day quickly approaching, Logitech today released survey results in celebration of its award-winning Logitech(R) Ultrathin Keyboard Cover, the other half of your iPad(R) or iPad mini. The results contain surprising findings about people's love for their "other half" and for their mobile devices. (Photo: Business Wire)

It seems the love we have for our tablet knows no bounds, with the vast
majority of tablet-owning singles in the U.S., 93 percent, using tablets
in bed. Indeed, competition for attention between your other half and
tablet can take many forms. For example, 21 percent of single American
device owners admit to damaging their tablet or smartphone while being
intimate. Almost three-quarters, 74 percent, think it’s acceptable to
reach for their iPad after having fun between the sheets, while only 13
percent would wait until their partner was asleep. Perhaps surprising,
nearly half, 48 percent, of single women would rather spend the “morning
after” with their iPad than last night’s date, versus only 25 percent of
single men.

Tablets are playing an increasingly important role in building modern
day romances, but iPad Romeos should beware, as touch-screens offer
plenty of room for error. While 28 percent of U.S. single women feel
they have more control over how they perform on a date than on a
touch-screen, 53 percent of single men feel they have more “on-screen”
swagger. This confidence is despite the fact that 81 percent of single
Americans think they make more mistakes in text messages than in the
bedroom, and 31 percent of tablet owners have admitted to disastrous
auto-corrects when typing flirty messages on their tablet.

“Smartphones and tablets are becoming critical companions in today’s
society, so Logitech’s survey provides interesting insights into how
they affect our personal lives,” said Alexis Richard, director of brand
development for tablet accessories at Logitech. “We find people’s
attraction to their iPad to be fascinating, and similar to how people
click with their iPad, we like to think of our Logitech Ultrathin
Keyboard Cover and Logitech Ultrathin Keyboard mini as the ‘other half’
of the iPad or iPad mini.”

The Logitech Ultrathin Keyboard Cover and iPad literally “click” to
securely attach to one another through a clever magnetic clip. When
comparing what attracts respondents to each other and their gadgets,
single tablet owners seemingly disprove the old adage that in love,
opposites attract. In fact, 65 percent of American respondents say they
would like to date someone they instantly “click” with, rather than
someone with different interests.

Logitech’s survey also demonstrates that American and British singles
are closely aligned in being far more connected to their gadgets. For
example, single women in the U.S. and U.K. are more than twice as likely
to want to spend the “morning after” with their iPad than their date (48
percent and 47 percent, respectively), versus those in France or Germany
(23 percent and 18 percent, respectively). Moreover, nearly 38 percent
of Americans admit to being more monogamous with their gadgets than in
their love life, perhaps indicating that for tech lovers, their better
half just might be a tablet.

This survey was conducted by Logitech in recognition of the Logitech
Ultrathin Keyboard Cover, the other half of your iPad or iPad mini. You
can also find out where your heart lies - with a pulse or with a plug -
by answering some of the top survey questions on the Logitech
Facebook page. You can even enter for a chance to win an iPad and
the Logitech Ultrathin Keyboard Cover.

Finding Your Other Half

The Logitech Ultrathin Keyboard Cover and Logitech Ultrathin Keyboard
mini are designed to complement the iPad mini, iPad 2 and newer
generations. The stylish, ultrathin aluminum screen cover protects your
iPad wherever you go and with a built-in Bluetooth® keyboard and a
six-month battery life you can type easily and freely. The Logitech
Ultrathin Keyboard Cover attaches easily to your iPad with a magnetic
clip, and built-in iPad stand provides an optimal viewing experience for
whatever you’re doing. The cover also has an instant On/Off feature,
which automatically wakes your iPad when you open the cover and puts it
to sleep when you close it. Visit www.logitech.com
for more information.

Research Methodology

The Logitech survey was conducted by Wakefield Research (www.wakefieldresearch.com)
among 2,000 single adults ages 18 and older in four countries: U.S. ,
U.K., France and Germany, with 500 interviews in each country, between
Jan. 7 and Jan. 15, 2013, using an e-mail invitation and an online
survey. Quotas have been set to ensure reliable and accurate
representation of the single adult population, ages 18 and older.

Results of any sample are subject to sampling variation. The magnitude
of the variation is measurable and is affected by the number of
interviews and the level of the percentages expressing the results. For
the interviews conducted in this particular study, the chances are 95 in
100 that a survey result does not vary, plus or minus, by more than 4.4
percentage points from the result that would be obtained if interviews
had been conducted with all persons in the universe represented by the
sample.

About Logitech

Founded in 1981, Logitech is a world leader in products that connect
people to the digital experiences they care about. Spanning multiple
computing, communication and entertainment platforms, Logitech’s
combined hardware and software enable or enhance digital navigation,
music and video entertainment, gaming, social networking, audio and
video communication over the Internet, video security and
home-entertainment control.

Logitech, the Logitech logo, and other Logitech marks are registered in
Switzerland and other countries. All other trademarks are the property
of their respective owners. For more information about Logitech and its
products, visit the company’s website at www.logitech.com.

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