Saturday, August 02, 2008

Slap a Supergirl Badge on Your Ass and be Empowered!

There's some kind of new clothing line in the works involving Supergirl. Instead of being honest and saying this is a venture to exploit a potentially powerful brand Barry Ziehl, senior vice president of worldwide marketing for Warner Bros. Consumer Products says this:

“The whole idea behind the Supergirl shield is a feeling of empowerment — when a girl wears the clothing, she will feel empowered,”

Why not just admit you're in it for the money? So what if it doesn't sound so selfless, at least it sounds rational. A fabric badge will invest a person with the feeling of empowerment? How does that work? Magic? Does it come with a matching pyramid hat?

Mr. Ziehl, if you're really interested in helping girls feel empowered then push your company to start funding some high school philosophy clubs. Something that encourages girls to use their rational and critical thought processes rather then switch them off.