Report On WWE’s YouTube Channel, Lita’s WrestleMania Prediction

- Former WWE Diva Lita predicts that CM Punk and Chris Jericho will steal the show at WrestleMania 28. She wrote on Twitter:

“Getting ready to leave for Miami for #AXXCESS appearances and to watch @CMPunk and @IAmJericho steal the show at #Wrestlemanina #hashtags”

- Variety has a new article up looking at the revamped WWE YouTube channel. WWE hopes that the channel will drive viewers back to its weekly TV shows and get them to order pay-per-views, while building traffic for WWE.com and boosting merchandise sales.

When YouTube asked WWE about re-doing their channel with exclusive content, WWE responded with pitches for 30 different shows. WWE’s Michelle Wilson said that WWE wants to keep the YouTube channel separate from the Network but the YouTube shows are watched closely for possible additions to weekly WWE TV.