I have tried several color enhancing shampoo products, and many times I am often disappointed, but this one may be the best (well, their conditioner is the best). The shampoo looks like a melted milk chocolate (don't worry, it does not smell like it). It lathers well, and helps my hair softer and shiny dark brown, but I actually think its conditioner that does the job. I also like the fact that th...read moreis is very affordable and easy to find. Leaves hair very shiny and smooth. So I"m giving it thumbs ups!

Pantene has wax in the products the more you use it the more build up is on your scalp. Have you ever washed your hair and after getting out of shower hair still feels greasy? All the shampoo is doing is coating your hair with wax.

This shampoo (along with the conditioner) is amazing. I've been using this now for about 4 months and my hair is strong, healthy, and I have this amazing hint of red coming through that I think looks amazing with my dark brown. I haven't often loved my hair but now I can say I do. Can't beat the price either! If you're unsure, give it a try! I also get coupons out of the Sunday paper so makes the deal even sweeter!

this is excellent, had so much trouble finding a shampoo that wouldnt dry my scalp out and tried headnshoulders, nuetragena, etc but this was surprisingly the only one that helped and even provides shine and a healthy feeling.

The only good thing that I can say about this product is that it smells good. The first time I used it I was really excited because I've never used a "color-specific" shampoo before. So I did my hair and went to a wedding that night. During the reception I went into the bathroom to ix makeup and hair, and I noticed how oily my roots were at the crown of my head.. and I had just washed my...read more hair 4 HOURS AGO.. and I didn't use any styling product either. I was discouraged, but I tried it another time, and this time i rinsed the conditioner out for a full 5 minutes, thinking that's what casued the oiliness.. but NO. Same problem as before... this shampoo makes your hair oily much faster than normal... STAY AWAY

It's REALLY good! The first time I used it, I found out that it's really foamy, it's SUPER smooth and After I blow-dryed my hair, I noticed that my hair had almost highlights in it!!!! I was like OMG! (: wow! I love it! <33

i tried so many color protecting shampoo and conditioner and they never made my hair soft while shampooing and conditioning, until i tried this brunette expressions line, LOVE IT, made my hair super soft, manageable and shiny and a big PLUS to this line!!!!

LOVE this product! It smells YUMMY and it leaves my hair super soft! I'm not sure I can attest to it adding shine or depth to my color - perhaps a little though. Before trying this I used John Freida Brilliant Brunette - I will NOT be going back, I truly like this product! And for the price you can't beat it!