When launching the Aspire V Nitro Series, Acer came to ownerIQ looking
to drive sales and increase purchase intent with technology and gaming
savvy shoppers looking to buy a new laptop. The Aspire V Nitro Series’
uniquely textured exterior is paired with cutting-edge graphics and
speedy performance to deliver the ultimate entertainment experience.
To ensure the Nitro V stood out from the crowd, Acer used ownerIQ’s
Retailer Targeted Marketing solution to target in-market shoppers
looking for new sleek and top performing laptop.

ownerIQ Solution: Retailer Targeted Marketing (NewEgg)

1st-party data from major retailers that enables targeting to the largest
portfolio of active retail shopper audiences.

Business Goals

Outcomes

Shoppers that are exposed to Acer ads are 36x more likely to return to NewEgg.com and browse Acer products than unexposed NewEgg.com shoppers.

ownerIQ helped influence Acer Aspire V Nitro laptop sales to generate $1 million on NewEgg.com during the lifetime of the campaign.

The campaign drove a 5.4 – 6.4x lift in shopping behavior. The metric is based on the revisit rate to key target URLs after a user saw an Acer ad.

Audience Insights

ownerIQ observes over 200M shopper insights on a monthly basis, and
can help you find your best prospects to get your brand message in
front of in-market shoppers. After closely studying the shopping behavior
of the Acer V Nitro audience, it was found Acer shoppers indexed higher
against other consumer electronics brands and tech products, indicating
a tech and gaming enthusiast audience.

Top Brands

AORUS

Koss Headphones

Anker

Best Buy

SolidRun

Top Products

3D TVs

Computer Accessories & Components

Cell Phone & Tablet Accessories

Home Theater & Accessories

Office Technology

Working
with ownerIQ to target NewEgg’s audience of tech and gaming enthusiasts
helped us to achieve our goals and get in front of the right consumers
that we wouldn’t have otherwise been able to target. We’re thrilled
with the results.