Want to know why video ads (social, ppc or display based) trump text ads almost every time? Just ask a mathematician. If a picture is truly worth 1,000 words, there are 5,400,000 words worth of video in a 3 minute commercial. The average American can only read 900 words in that same span of time. How much richer is 5,400,000 words compared to 900 words? You do the math.

Of course, most of us aren’t math wizards. But that doesn’t matter: even babies know that visual stimulation is much easier to understand and recall later than text. Audiovisual content, especially, engages both sight and sound to create an experience much more immersive and tangible than plain words. In fact, according to studies conducted by 3M Corp., 90% of information transmitted to the brain is visual — not plain text.

.. even babies know that visual stimulation is much easier to understand and recall later than text

So why would you squander the opportunity to promote your products or services through a great video? Your audience will be so much more engaged with your products, and more importantly, they can better understand what you’re selling.

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