22 October 2013

A few TV spots.

CMOs/Ad Agencies are sort of getting the message. Not that they quite know what to do with it after getting it, but efforts are being made. What a shock not to be portrayed as sick, daft, vapid, immature or stupid in any of these ads.

Oscar Mayer:

Cute, sassy. Not sure why this fellow would make fun of a male teenager with long hair. This ignorance creates a queasy cognizant dissonance for folks fifty to seventy and thereabouts.

Tide Washing Pods:

Not sure why these two have to be retired. They could simply have busy lives, appreciate the convenience. It’s as if the advertisers are embarrassed using older folks in a commercial and feel the need to apologize and explain why. You see, they’re retired. Now it makes sense.

T-Mobile:

Age-neutral targeting starring Boomers (unlike another one). A simple, clever campaign making everybody aware of T-Mobile’s global coverage plans. I laughed out loud at this one:

Overall, pretty good spots. A few tweaks from some or more older creatives would have helped.

Chuck Nyren

Chuck Nyren is an international creative strategist, consultant, copywriter, columnist, author, and speaker. He has consulted and conducted seminars in Belgium, France, Germany, Norway, Spain, Sweden, Turkey, The Netherlands, Canada, and The United States.A longer version.