Twitter is a social networking site that was introduced over 6 years ago and it has continued to spiral in popularity with millions of active users. When online marketing flourished, this site has been used not only for tweeting but has become one of the best tools for many businesses and professionals in promoting products and services.

This is an easy way of microblogging with the use of the creative 140 text-based messages. Since this is an interactive site, marketers must write, write strategically and write often so that it can be effective and efficient method of promotion. Here are some steps that have to be followed so that twitter can be used for more than just tweeting.

Register on twitter

Foremost, you must set up your own account with the use of a name which makes sense, can be easily spelled and matches the name of product or organization you intend to promote. If some other person or organization already uses the same name, you should be more creative and unique.

Device you own marketing strategy using twitter

You must learn how you can use twitter to your own advantage and make up a plan on how you are going to roll out the strategy you are contemplating. The plan must include how you can get followers, the kind of company or people you will follow, content type, posting frequency, offline promotion and landing pages. Here are some strategies commonly used on twitter:

regular posting of sales and special

tweet something which can help in building relationship with prospective customers

encourage promotion among your own followers

contents posted must be of good quality so that it many will be encourage to repost it

notify your followers of any event you intend to have or attend

Follow People on Twitter

You must also learn to follow the people who are working with the same industry as yours or at least related to the one you are working in. from here, you will be able to observe who are

they following which you may also follow. Do not go overboard of following thousands of user as your account may look just like those spammer accounts.

URL Tracking Must Be Set-Up

Tracker such as bit.ly, tinyurl, or hootsuite is necessary so that you will be able to monitor which of the links you have posted received the most number of clicks.

User twitter etiquette and twitter tools

Make sure that twitter tool from third party like TweetDeck must be properly used so that you can post easily and those following you can read it more quickly. Remember, it is not enough that you must post not only to acclaim the products and services, but must also do so in order to interact with the prospective consumers. You can also retweet the relevant and useful content that were posted by the company or people you are following.

Landing pages on Twitter Must be Set-Up

The organization or company’s own website must have a twitter landing-page so that it can optimize the conversion when people are driven from twitter to the site.

Twitter address must be promoted

Your twitter address must also be promoted on the website of the organization or the company. You can also have it promoted on Facebook page and even create an email signature. You can have your twitter account directly publish on a specific section of your site of have a blog of your site directly publish on your account with twitter.

Record and assess the results

This is necessary so that you can continue doing those things that are working in your favor and stop those that don’t. You may also ask your followers for some feedbacks during the process.