This ad is for the American Cancer Society. It tells the story of Kathy, a woman who's come across some hard knocks, not least because she was recently diagnosed with breast cancer.

Yup.

The voice over adds, "This is what a health care crisis looks like to the American Cancer Society. People with cancer, but without insurance. Countless others with insurance, just not enough to cover something as devastating as cancer."

Sounds like an economics problem that, well, isn't uncommon. Good to know the ACS is looking out.

Here's a new commercial from GM Desedo Film's Raafi Rivero promoting the company's Hummer H3H Hydrogen vehicle which is supposedly set to arrive in Spring 2008. In the commercial the Hummer traverses across National Geographic and National Geographic-like vistas. The Hummer is being branded the National Geographic Edition. Teenage boys (from the seventies and eighties, of course, as one commenter bashes us for daring to make a joke that's relevant to anyone over the age of 30) world over are now wondering if the truck comes equipped with leather seats emblazoned with images of naked African and Aborigine tribeswomen for their viewing pleasure.

72andSunny and Goldfrapp give us Meltdown for the Zune. It takes place in the desert with an ice cream cone and two cobras, which share the sweet instead of fighting for it. At some point their scales get all disco fever, and shortly thereafter, a shitload of other ice cream cones fall out of the sky.

The ad vibes like something off Cartoon Network with the '80s sex music and gyrating cobras and whatnot. We also can't help but wonder, are the ice cream cones metaphors for the now-ubiquitous iPod?

According to the press release, the ad is supposed to illustrate sharing (as in, filesharing) between the cobras, which is rewarded by all those other ice creams falling from the sky.

Wait - is this the same Zune that actually discourages sharing by restricting users to the Windows platform? Half the time it doesn't even play music purchased from the MSN music store. Don't give us this schlock about sharing.

Every once in a while a piece of work comes along that clearly looks like it's trying way too hard to accomplish what it set out to do. Courtesy of P. Diddy's Unforgivable fragrance, this is such a piece of work. For 2:58, we are subjected to repetitive images of Diddy mentally drooling for hottie Jessica Gomez, whom he ultimately beds in the final seconds of the video. It's styled like a quick cut video from the eighties and the music swells as if the creators of the video are circle jerking themselves to mutual orgasm.

It's probably every hunter's conceit that he's outfitted with a 'horse whisperer' gene that draws the animals near, like mice (or was it children?) to the Pied Piper.

Kittery Trading Post exploits that sad delusion with this ad by Rattle, which promises to outfit wilderness buffs with both gear and the right kinds of nature calls, so they won't embarrass their dogs.

Thanks for thinking about the dogs, Kittery. But is there any way you can help save the women?

This is good. Really good. Wilkinson razor has released a JWT France-created trailer and online game which focus on the neglect dads feel because their wives are so enamored with the softness of their new baby's skin. In order to win back their wives' affections, the men take to shaving with Wilkinson razors. Baby don't like this. No, no no. And baby goes all ninja rap on Dad's ass.

If you're Gillette and you want to sell razors, all you have to do is open your mouth and barf out some piece of shit Super Bowl ad. If you're not, you actually have to be creative...and entertain...and inform...and engage. Wilkinson does this very nicely.

While not quite as powerful as the recent Montana Meth campaign which inspired us to write "watching these new Montana Meth spots makes one want to grab a gun, hunt down a drug dealer, stick the barrel of the gun in his mouth and blow his fucking head off," the second phase of the Arizona Meth Project delivers the same powerful message: don't do it even just once.

The eight spot campaign, along with radio, print, outdoor and online, takes two different approaches. The first features kids wishing they had experienced other horrific events such as a car crash or a beating as opposed to getting hooked on Meth. The second envisions what a person's life becomes once they get hooked on Meth. The spots are powerful for sure but one does wonder how effective the scare tactic approach is. Peer pressure and the desire to fit in are almost insurmountable obstacles to overcome but the effort is worthy.

There are some recognizable faces in the spots including The O.C.'s Willa Holland. All the spots and the rest of the creative can be viewed here.

Who says Honda has a lock on the one-shot domino effect ad? Not London's WCRS who created this commercial for Brylcreem in which a guy seamlessly goes through his morning ritual...effortlessly, which is the tagline (tag word?) for the campaign. If only everything in life went that smoothly.