Blog Tag: Marketing

As the warm summer temperatures fade into falling leaves and longer nights, it becomes more and more critical for agents and home sellers to market their properties aggressively. There is no time like right now to reach out to your clients, or those who you would like to be your clients to remind them you are here to help them in that endeavor as well as have some fun in the process.

You have heard the term “out of sight, out of mind” but did you realize that this same principle applies to your business? The latest marketing piece from RockPointe Marketing is a fun, attention-grabbing Halloween themed postcard that can be printed and mailed inexpensively. This piece is a great way to keep your clients thinking about how your professional photography, savvy marketing, and virtual tours, help them to sell listings quickly and for more money.

This standard size postcard features a fun message reminding them that bad photos “scare” clients away, and professional photography sells homes. The backside lets the reader know that you offer powerful marketing services such as Aerial Drone videos, Zillow Video Walkthroughs, 3D VR Headset Tours, Virtual Home Staging and more. If you don’t offer all of these services you have the flexibility to customize the list or eliminate it altogether and add a handwritten note. Anytime you send a personalized piece to clients or potential clients you are creating a “touch point” that cements your professional relationship and keeps them thinking of you when they need photos of a property.

This piece is available as a Photoshop or Illustrator file which RockPointe Marketing subscribers can download, customize and send to clients one at a time, or as a full mailing campaign. Add your own logo, contact information and personalize the message any way you would like. These marketing pieces give you the flexibility to carefully craft your own message or market your business quickly by simply adding your information and sending the files to the printer.

Halloween is approaching fast so log into RockPointe Marketing today to download your copy. Not a RockPointe Marketing member? Reach out to us today and ask how you can take advantage of the many benefits RPM has to offer.

The all new real estate Hot Sheet is finally here! For those of you that have been getting the most out of your Real Tour Vision system by using our RSS feeds, you probably already know that you can easily auto tweet, pin, facebook, blog, post, and email out your tours automatically as you create them. Automation is achieved by using our RSS feeds to your tours in conjunction with services like https://ifttt.com/ (for posting and blogging) and www.Aweber.com (for email blasts).

For a full one hour explanation on how this works, watch “The FORMULA 64 – Fusion Exposure Engine II” back in www.RockPointeMarketing.com The show will take you through each step in detail so you can create your very own Hot Sheet and Exposure Engine which can be easily monetized. In 2016 BlueLaVaMedia photographed nearly 800 homes. Of those, 80% ordered the Exposure Engine at $35.

What is a Hot Sheet?

A Hot Sheet is a list of your most recent real estate virtual tour productions that gets sent out to your customer base on a regular basis as you complete new tours. You simply continue to create new virtual tours and when X number of virtual tours have been created your Hot Sheet will be automatically compiled and an email will be sent to everyone on your Hot Sheet email list.

How does the Hot Sheet work?

Our Hot Sheet is a snippet of HTML code that we give you to paste into a service like Constant Contact, MailChimp, Aweber or any other online email marketing service. MailChimp calls it RSS-to-Email and Aweber calls it a Blog Broadcast. Here are training videos on how to setup the Hot Sheet on each service – MailChimp – https://youtu.be/B7D8KkHFdlA Aweber – https://youtu.be/Wz9B5jLwcLE As you create new virtual tour productions they will get compiled into a nice legible format and laid out into an email template. Once you have created a specific number of tours (actual value is set by you), the final email will be sent out automatically to your email list. Take a look at some recent hot sheets that were pushed out by our Traverse City Real Estate Photography team – BlueLaVaMedia – http://archive.aweber.com/360traverseblog

Why the Hot Sheet?

Staying in touch with your customers on a regular basis is VITAL in any business. Being that you’re photographing newly listed homes hitting the market and sending this highly relevant content to local real estate agents makes the Hot Sheet a MUST HAVE for your photography and virtual tour business. The Hot Sheet is a PERFECT marketing tool just begging to be put in front of as many local real estate agents as possible.

As people click on and watch the virtual tours from your Hot Sheet email, the weekly virtual tour traffic reports will show this referral traffic by putting “Hot Sheet” right onto the report. Your customers will know you’re working hard to get them the most exposure and the best part is that it will all be done for you automatically!

Here’s a short video for you to watch for further information and we hope to see many of you setting up your Hot Sheets today!

Having great photography is important, and you should be working on improving your image quality all the time, but that’s not the only thing that determines whether or not you will have a great business.

On Tuesday October 25th we will be joined by Darryl Stringer, an 18 year veteran of real estate and architectural photography (and creator and founder of The Real Estate Photography System), who will be making a presentation called “Pricing and Marketing Essentials For Your Business.”

During this webinar you’ll learn:
– Four reasons not to compete on price – after all, you don’t want to win the race to the bottom
– How to calculate your fees so you know you’re charging enough for your services and reaching your daily targets, and how a small price rise can make a big difference
– The difference between being busy and being profitable
– The one big idea you can learn from Olympic athletes
– How to charge more for your photography
– Objective criteria that you can use so you know when you should, and should not, be outsourcing your photo editing
– What all photographers should aim for when it comes to promoting their business
– Five marketing ideas that will help you get more clients
– How to transform your business into a profit making machine

You’ll also be provided with multiple PDF worksheets to download, so this will be a very practical session, and something you definitely don’t want to miss.

RTV is very excited to welcome Darryl to the Through The Lens Microphone and hope that you can join us.

As a professional photographer and virtual tour provider you know the value of photography. Even Realtor.com in recent years has published articles clearly showing statistics proving that professionally photographed homes sell quicker and for more money. The issue photographers face far too often is that unless agents and homeowners see professional and amateur photos side by side, they don’t understand the difference. Many agents are under the impression that their cell phones and low cost point and shoot cameras are just as good as a professional camera in the hands of a professional photographer. It is up you the business owner, entrepreneur and professional photographer to convince them otherwise. The ability to effectively prove this point to multiple customers is too often the difference between a successful real estate photography business and a hobby that trickles in money here and there.

This month’s new RPM marketing piece addresses this issue head on With clear examples of professional quality photos and armature cell phone quality photos on the same piece, realtors will be able to see the difference and gain a new respect for the value that your photography service provides.

This marketing piece, available to RockPointe Marketing subscribers, is a printable, high-resolution double sided piece with examples of amateur and professional photos taken of the same property. It is presented in a Photoshop file allowing for complete customization to match your business’ colors and branding. This piece uses proper 1/8th inch bleed areas to allow printing to the edges, for a more professional looking flier.

If you are not currently a RockPointe Marketing member and would like to learn more please visit http://rockpointemarketing.com/ . As a paid subscriber you will have access to tons of useful information including many webinars covering a multitude of topics, customizable marketing pieces and much more.

This month we wanted to give our virtual tour providers a well laid out marketing piece that packs a powerful punch with updated statistics for 2014. Geared towards the real estate industry, our 2014 Fact Sheet is the PERFECT piece to print or email your virtual tour customers and customers to be.

The marketing piece stresses the need for professional photography and backs it up with studies, market trends, and hard hitting facts. This is a MUST piece to get out now before Spring hits. We recommend that you also get some printed up too and use during your real estate office whistle stops.

Remember that when you stop marketing you’re leaving your company vulnerable to attack from your competitors. Login to http://www.RockPointeMarketing.com right now to snag this powerful double sided flyer.