Taming the big data beast: the importance of CRM

innovent - January 30, 2015 - 0 comments

Today, businesses have had yet another function added to their portfolio – they are managers of a large amount of data and information.

Big data has become a massive phenomenon created from the sheer amount of information captured from online and offline resources. The organic growth in data that is generated by a business is seen as essential for improved organisational efficiency as it delivers the intelligence businesses need to make better decisions from top-line strategy down to customer-facing employees.

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