HOME › Research Insight › Contracts and agreements and new Product Launches and Related Development have been the Prevailing Strategies Adopted by the Top Players to Capture a Larger Share of the Interactive Display Market

Contracts and agreements and new Product Launches and Related Development have been the Prevailing Strategies Adopted by the Top Players to Capture a Larger Share of the Interactive Display Market

An interactive display is a type of display which performs both the functions of accepting an input through touch sensing and displaying the computed output on the screen. Most of the interactive displays can be operated using fingers, while some also make use of a digital pen or stylus. The interactive display market is estimated to grow at a CAGR 15.51% between 2016 and 2022 and would reach USD 26.91 Billion in 2022. The Americas accounted for the largest market share of ~36% in 2015 and is expected to be the market leader by 2022, and the market in APAC is expected to grow at the highest rate of 17.87% between 2016 and 2022. Increasing standard of living and presence of key market leaders in the region are the key driving factors for the increasing demand for interactive displays in the APAC.

Samsung Display Co., Ltd. (South Korea) is one of the market leader in the global interactive display market in 2015. Samsung Display strongly focuses on product innovations and technological advancements to capture the market share in the booming interactive display market. In March 2015, the company acquired YESCO Electronics LLC (U.S.), a producer of LED signs and displays. This strategy has allowed Samsung Display to expand its offerings in digital signage applications and also cater to various sectors such as education, hospitality, retail, and corporate, among others.

LG Display Co., Ltd. (South Korea) maintains a dominant position in the market. LG Display seeks to strengthen its portfolio significantly by introducing new products, particularly, with large panel sizes. The company is also focusing on opening new manufacturing units to increase its product capacity. For instance, in March 2016, the company inaugurated 5th generation OLED light panel plant in Gumi, South Korea. Also, in September 2014, it opened its first overseas LCD panel fabrication plant in Guangzhou, China to expand its presence by adding to its existing module assembly plant in China. The company launched various products such as QHD LCD panels for smartphones, Advanced In-Cell Touch (AIT) technology for notebook PCs, and so on to gain a competitive edge in the market.