NEW ATTITUDE: Coach Jeff Fisher has instilled a measure of pride the Rams, who host the Jets today, haven’t seen in a long time. Photo: AP

EARTH CITY, Mo. — The rebirth of the Rams under Jeff Fisher might not be reflected by their record, but talk to just about any player in a St. Louis uniform, and they will tell you it’s real and already underway.

“Coach Fisher brought a new swagger to our locker room,” wide receiver Danny Amendola said this week. “Guys play with a little more of a chip on our shoulder because of him, and it’s exciting to watch and exciting to be a part of.”

That’s exactly what Rams owner Stan Kroenke had in mind last winter when he cleaned house after the dreadful three-year reign of former Giants defensive coordinator Steve Spagnuolo and used a five-year, $35 million offer to beat out the Dolphins for Fisher’s services.

Fisher’s team is just 3-5-1 and a familiar last in the NFC West heading into today’s matchup with the Jets at the Edward Jones Dome, but the Rams — who opened the season with 31 new players on their 53-man roster — showed last week in a 24-24 road tie with the powerful 49ers they aren’t the sheep they were most of the last decade.

“He has guys ready to run through walls here now, and that’s something I haven’t seen in a long time,” said Steven Jackson, the Rams’ all-time leading rusher and pretty much their only star during eight consecutive non-winning seasons. “It feels like a new place.”

Fisher never won a Super Bowl in 17 seasons with the Titans/Oilers, but he averaged a healthy 11 victories per season in that span and perennially was one of the most respected coaches in the league by players and owners alike.

How respected? When a burned-out Fisher left the Titans after the 2010 season, the NFL let him remain as a consultant to its prestigious competition committee — charged with overseeing the playing rules — even though he was out of coaching temporarily. And as soon as the Rams hired him, Fisher was reinstated as the committee’s co-chairman.

“You just say Jeff Fisher’s name and people instantly think, ‘great coach, tough coach, winning coach,’ ’’ former Jets quarterback Kellen Clemens, now the backup to Rams starter Sam Bradford, said this week.

Fisher also is known for having his teams play the way he did as a player with the Bears under Buddy Ryan in the 1980s — a style that can be described either as aggressive or dirty, depending on your point of view.

The Rams certainly needed that attitude infusion after nearly 10 years wandering in the NFL’s desert. Memories of Kurt Warner, Marshall Faulk and “The Greatest Show on Turf” — whose lone Super Bowl crown came, coincidentally, at the expense of Fisher’s Titans — were replaced by a mind-numbing stretch of futility until Fisher arrived.

After making the playoffs at 8-8 in 2004, the Rams didn’t win more than eight games in any of the subsequent seven seasons under five different head coaches. That laughable run included two 2-14 seasons, a 3-13 finish and a 1-15 disaster in 2009 in Spagnuolo’s debut.

Against that miserable backdrop, attendance plummeted and speculation — which is ongoing — that Kroenke might take advantage of a lease loophole to relocate the team again swirled. But thanks in large part to Fisher’s arrival, the fans are back — and so is the excitement.

Just don’t expect Fisher to accept the credit.

“It’s not me, it’s these players and these coaches,” Fisher said recently. “I’m just happy that I can feel like I can look this team in the eye and say we’ve taken a step forward.”