Before you can figure out how to connect with customers, you must first understand who those customers are. If you're interested in growing your retail business, knowing who you're selling to is just as important as the incredible selection of products you have to offer. Here are the steps to connecting with your customers.

Minimalism is a beautiful aesthetic that many brands seek to cultivate. But it's hard to be authentically minimalist as a retailer whose stock and trade is things. If you design things, sell things, and create a lot of content about those things across multiple channels... well... you run the risk of creating some pretty uncomfortable cognitive dissonance if your brand is trying to pose, stylistically or philosophically, as a minimalist. That's where Essentialism comes into the art of selling.

You won't do much business if prospective customers can’t find your site when they’re specifically searching for what you sell. Use these tips from an experienced e-retailer to master the basics of becoming more discoverable online.