The holiday shopping season may be officially
over, but Amazon created another way for people to spend money before
2017 begins. The online retailer announced Digital Day, a 24-hour sales
event on its website where you can save on all kinds of digital
downloads including video games, movies, music, and comics. The event
starts at 12am PST on Friday, December 30.

According to Amazon's Digital Day promotional page,
savings will be as big as 80 percent off "hundreds" of video game
titles, 75 percent off digital comics, and more. While details on
specific deals have not yet been released, there are images of video
game and movie titles including FIFA 17, Destiny, and The Lego Movie,
as well as other items like Marvel comics and H&R Block tax
software under an "Upcoming Deals" header. Those savings will go live
when the event starts, and Amazon may structure Digital Day like Prime
Day, which occurred in July, where different deals go live on Amazon.com
at various times of the day.

Amazon is pushing Digital Day as a way to
stock up on digital content for all your devices, including your
smartphone, tablet, Kindle e-reader, and the like. Amazon likely wants
to have another big sales day akin to Prime Day before the start of
2017, to test how well-received a post-Christmas deals event would be.
Like any retailer, Amazon has discounted items before Christmas to
attract holiday shoppers, but those deals end when the shopping season
ends. Digital Day could be a way for Amazon to see how many customers
want to spend a bit more after Christmas, particularly those who
received new smartphones, tablets, and e-readers as gifts and now want
to stock up on digital content.