New owner? Uncertain brand future? Rock music? Not a rights-holder? When it came to covering the 2008 Summer Games all those questions were just minor problems for One Golden Square.

The new owners of Virgin Radio, which is slated to rebrand the national British independent radio station by the end of September, approached the station team with a simple question: “What are we doing about the Olympics?”

The sinking feeling took hold. This was not going to be pleasant. How the hell were we going to deliver Olympic coverage to rival the BBC with a skeleton team of newsreaders and sports freelancers? Deep breath…

Yet in three weeks, as Bailey blogged, the station had a plan — and station microsite — in place that highlighted not only Team GB, but looked ahead to the London 2012 Games.