Marketing

New York, October 19th, 2017 – #HASHOFF, the leading influencer discovery and content marketing platform, today released its second “Influencer Marketing: State of the Union” report highlighting the importance of influencer authenticity, the growth in ...

NEW YORK, October 2, 2017 — The ANA (Association of National Advertisers) is launching a new resource designed to help marketers develop and enhance their understanding of data and analytics to fuel insights that foster and speed ...

If you’re an e-commerce marketer, you’re well-aware of the challenges associated with enhancing user engagement and retention on mobile apps. While one of the most popular methods of reaching users is the Push Notification, data ...

Mobile marketing is changing rapidly. Long gone are the days when App Store Optimization was the most important (and only) tactic. Today, mobile marketers need to deploy an array of tactics that span the entire ...

The American Red Cross is currently facing heat for releasing a swimming safety campaign depicting children of color as troublesome and white children as ‘cool’. Hey, @RedCross, send a new pool poster to @SalidaRec bc the current ...

This is a guest post by David Beinhart, Marketing Team Member at TapReason Social channels are not created equally, which is why choosing the right channels and moments to share is the difference between ...

By Charles Whiteman SVP of Client Services, MotionPoint As companies expand into new global markets using conventional websites, mobile sites, mobile apps and other digital channels, the role of translation has become more important than ...

The Open Mobile Summit London is the latest event in the Open Mobile Media – Mobile Product Series, following on from the very successful annual San Francisco event. OMS London will bring together the ...