Eutelsat scales up Ultra HD content with two new channels at the popular HOTBIRD neighbourhood

Las Vegas, Paris, 4 January 2016 – One day ahead of the Las Vegas Consumer Electronics Show where Ultra HD is set to be a continuing hot trend, Eutelsat Communications (NYSE Euronext Paris: ETL) announces the launch of two new Ultra HD channels at its popular HOTBIRD video neighbourhood. Fashion TV’s new Ultra HD channel, FTV UHD and Travelxp 4K, the world’s first 4K travel channel, have concluded multi-year contracts with Eutelsat to leverage HOTBIRD’s market-leading penetration into cable and IPTV networks across Europe, the Middle East and North Africa.

A fast-growing Ultra HD line-up

FTV UHD made its debut on HOTBIRD on 23 December while Travelxp 4K starts broadcasting from January, 2017. Both channels have selected HEVC encoding with 10bits of colour depth (one billion colours), at 50 frames per second.

Travel and fashion: visually stunning content showing Ultra HD at its best

The strong image and awareness of the Fashion TV brand projects a unique, cosmopolitan and modern style. Building on the one-of-a-kind Fashion TV brand, FTV UHD is setting a new standard in fashion and lifestyle broadcasting through original programming on style and trends offered with exceptional image quality.

FTV UHD’s CEO, Michel Adam Lisowski, commented: “Since the launch of our first fashion-themed channel on a Eutelsat satellite in 1997 we have developed a unique and comprehensive brand with high-quality broadcasting at its core. We made the leap to High Definition ten years after the launch of our first digital channel on Eutelsat’s fleet. Today, we are excited to pursue our commitment to the highest quality of broadcasting standards through an Ultra HD channel offering Eutelsat’s HOTBIRD homes exceptional images of the latest fashion events from around the world. Eutelsat is our fashionable and lucky HOTBIRD.”

Available in seven languages, Travelxp 4K, features hundreds of hours of world class travel programmes filmed all over the world. The 4K channel follows the success of Travelxp HD, which offers 100% originally-produced premium travel and lifestyle programming distributed to over 50 million homes globally. It will also broadcast in 10 bits REC 2020 colour space using the new HDR (High Dynamic Range) standard developed by the BBC and NHK that creates richer and more dynamic images by increasing the contrast ratio between the lightest and darkest areas of the screen and expanding the volume of colours displayed. This standard uses HLG (Hybrid Log-Gamma) technology, enabling legacy Standard Dynamic (SDR) displays to decode the HDR standard.

Travelxp 4K’ CEO, Prashant Chothani, commented: “Travelxp 4K is all about bringing the world to homes in stunning resolution. 10 bit REC 2020 with HLG, HDR will make the viewing experience more immersive and vivid. It’s not just about more pixels in 4K but better pixels.We are proud to reinforce our partnership with Eutelsat and to benefit from their vast knowledge of the Ultra HD broadcasting chain. Joining the HOTBIRD neighbourhood and gaining access to a unique and ethnically diverse population pool is a natural step for us that will fast-track penetration of Travelxp 4K into homes across Europe, North Africa and the Middle East.”

Michel Azibert, Eutelsat’s Chief Commercial and Development Officer, concluded: “The launch of FTV UHD and Travelxp 4K is new evidence of the move by content producers to Ultra HD. Their trust in Eutelsat reflects our commitment to delivering service that guarantees viewers an enriched and unrivalled Ultra HD experience. We are proud to support these new channels and look forward to accelerating their distribution across the vast footprint provided by our HOTBIRD video neighbourhood.”

Established in 1977, Eutelsat Communications (Euronext Paris: ETL, ISIN
code: FR0010221234) is one of the world's leading and most experienced
operators of communications satellites. The company provides capacity on 38
satellites to clients that include broadcasters and broadcasting associations,
pay-TV operators, video, data and Internet service providers, enterprises and
government agencies.

Eutelsat’s satellites provide ubiquitous coverage of
Europe, the Middle East, Africa, Asia-Pacific and the Americas, enabling video,
data, broadband and government communications to be established irrespective of
a user’s location.

Headquartered in Paris, with offices and teleports around
the globe, Eutelsat represents a workforce of 1,000 men and women from 37
countries who are experts in their fields and work with clients to deliver the
highest quality of service.

For last 20 years fashiontv, a privately held company with offices in Paris Milan Vienna and all over Asia, had developed a worldwide brand with its motto ‘I love fashiontv And I. See it first on ftv’.

Ftv has leveraged its brand to OTT, social media, mobile and smart TV applications, to hotels, cafes, and beverages and many other fashionable products and services.

Ftv is broadcasted on over 40 satellites and thousands of cables, IPTVs and GSM networks.

Travelxp 4K is an initiative of Celebrities Management Private Limited, a is a privately held company in India, with interest in broadcast, advertising, media consulting and other related services. The company operates 7 (seven) satellite channels across the globe across its group companies.

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