PRIVACY POLICY

Tuuum values and respects its community. Our Users
trust us with their information, and we're serious about using that information
responsibly. Transparency is important to us. We're committed to being upfront with
our Users about our privacy practices and how we treat any personal information
we collect or receive. This policy explains our privacy practices for Tuuum.com
and services provided by Tuuum, Inc. ("Tuuum"). Current version published: May
1, 2013

INFORMATION COLLECTED OR
RECEIVED

Tuuum will not sell or disclose your name, email
address or other personal information to third parties without your explicit
consent, except as specified in this policy. As an Tuuum member you are
required to provide a valid email address at registration and choose a valid
username that corresponds to your real name and that may represent your
identity on Tuuum. Depending on which services you choose to use, Tuuum may
require additional information, such as billing and payment information
(including billing address, telephone number, credit card information), a
telephone number, and/or a physical mailing address. Credit card information on
an account may be stored and used for both billing and payment purposes. Tuuum
may contact individual Sellers to confidentially request more information about
their sales activity or items listed on the site, to ensure compliance with our
rules. You may optionally choose to provide personal information (such
as birthday, gender, location) to be publicly displayed in connection to your
account and activity. Your Tuuum ID is publicly displayed and connected to your
Tuuum activity. Other people may see your date joined, feedback, ratings,
profile information, Artwork listed for sale and sold Artwork listings
(Secondary Market). Tuuum automatically receives and records some information
from your browser when you visit the site, such as your IP address, cookies and
data about which pages you visit on the site through the use of log files
provided by our third-party tracking-utility partners. This information helps
us analyze and understand how the site works for members and visitors, and
provide a more personalized experience for members and visitors.

Tuuum may receive or collect information (for example:
email address) about a person who is not yet a registered Tuuum member (a
"non-member") in connection with certain Tuuum features,for example a non-member subscribing to
an Tuuum newsletter. Non-member information is used only for the purpose it was
originally submitted to Tuuum. A non-member can contact Tuuum at contact@tuuum.com if they do not want Tuuum
to retain their information.

Tuuum uses the information described in this policy to
provide and improve our services and products, for billing and payments, for
identification and authentication purposes, to contact members or interested parties,
and for general research and aggregate reporting. Tuuum's Terms of Use require all account
owners to be at least 18 years of age (or at least 14 years of age and have the
permission and supervision of a responsible parent or legal guardian),
therefore, this policy does not discuss use of our site or services by minors.

CHOICE & CONTROL

Tuuum gives you the choice of providing, editing or
removing certain information, as well as choice over how we contact you. You
may change or correct your Tuuum account information (except your username).
You may remove certain optional information you no longer wish to be publicly
visible. For various reasons, Tuuum may contact you about our services or your
activity. If you no longer wish to
use Tuuum's services or receive service-related messages, then you may close
your account by sending an email to tech@tuuum.com.

FINDABILITY

Finding your friends on Tuuum helps you connect with
them in community features. You can follow another member's activity (for
example: Collections or Favorite Artists). When you begin following another
member's activity, they will automatically receive an email notification
(unless a member has opted-out of receiving this type of email). If you do not
want your contacts to be able to find you on Tuuum through your email address,
phone number, or social networking connections, then you may opt-out by writing
to tech@tuuum.com. It is not possible to opt-out of being found via your
username.

MESSAGES FROM Tuuum

On occasion, Tuuum will contact you. Primarily,
messages are delivered by email, and every account is required to keep a valid
email address on file to receive messages. In some situations, Tuuum may contact
you by telephone, SMS message or physical mail in order to provide you with
information about products and features you may find of interest or to provide
you with customer support. You may update your contact information in your
account settings. Some messages from Tuuum are service-related and required for
members. Examples of service-related messages include, but are not limited to:
a welcome/confirmation email when you register your account, notification of an
order, or correspondence with Tuuum's support team. These messages are not
promotional in nature. You may not opt-out of receiving service-related
messages from Tuuum, unless you close your account. As a member, Tuuum may also
send you messages related to certain features on the site or your activity.
Tuuum may also send you news or updates about changes to our site or services.
By default, members will receive these messages via email, but you may choose
to opt-out of getting certain emails under your account settings. Tuuum offers
optional email newsletters. When you register for an account, or choose to
subscribe, you will receive newsletters from us. Newsletters are available to
both members and non-members. Members may subscribe or unsubscribe from
optional newsletters under your account settings or by following the
instructions contained in the newsletter emails. Non-members may subscribe by
providing an email address, which will only be used by Tuuum for these
newsletters. Non-members may unsubscribe from newsletters by following the
instructions contained in the newsletter emails. A contact-importer feature is
available to help you locate and connect with your friends and contacts who may
be members of Tuuum (see Findability). If someone in your contact list
is not already a member, you may invite them to join Tuuum through our contact
invitation feature. Invitations to Artists are limited can only be extended by
other Artists or Artist Connectors (see the
How it works section
of the Site). Recipients of invitations may opt out of receiving future
invitations by following instructions in the invitation message.

COMMUNITY

Tuuum is both a marketplace and a community. We offer
several features that allow members to connect. Please use common sense and
good judgement when connecting with other members of the community. Be aware
that any personal information you submit can be read, collected, or used by
others, or could be used to send you unsolicited messages. Another Tuuum member
may follow your public activity on Tuuum to receive updates. You may choose to
make certain activities private in your account settings. After a member has
begun following your activity, you have the option to block that member if you
do not wish to share your updates with that specific person.

INFORMATION SHARING &
DISCLOSURE

We want to respect your privacy. Tuuum will not sell
or disclose your name, email address or other personal information to third
parties without your explicit consent, except as specified in this policy.
Tuuum limits access to your personal information to employees who we believe
reasonably need to come into contact with that information to provide products
or services to you or in order to do their jobs. As part of the buying and
selling process, Tuuum will share information between the two members involved
in the transaction. In this process, you may obtain another Tuuum member's
email address, shipping address, and/or other information. As described in
Tuuum's Terms of Use, you have a limited license to use this
information only for Tuuum-related communications or for Tuuum-facilitated
transactions. Tuuum has not granted you a license to use the information for
unsolicited commercial messages. Without express consent from that person, you
must not add any Tuuum member to your email or physical mailing list. Tuuum may
release your personal information to a third-party in order comply with a
subpoena or other similar legal procedure, or when we believe in good faith
that such disclosure is necessary to comply with the law; prevent imminent
physical harm or financial loss; or investigate or take action regarding
illegal activities, suspected fraud, or violations of Tuuum's Terms of Use. We may disclose personally identifiable information to third
parties as we in our sole discretion believe necessary or appropriate in
connection with an investigation of fraud, intellectual property infringement,
piracy, or other unlawful activity. In such events, Tuuum may disclose name,
address, country, phone number, email address and company name. In the future,
Tuuum may be affiliated with a variety of businesses and work closely with
them. These businesses may offer promotions or sell items or services to you
through Tuuum's services. Tuuum may also provide services or sell products
jointly with affiliated businesses. Due to the nature of our business model,
when an affiliated business is associated with your transaction, we may share
information that is related to such transaction with that affiliated business.
Tuuum may share aggregated demographic information with business partners.
Tuuum employs other companies and people to perform tasks on our behalf, and we
need to share your information with them to provide products and services to
you. Examples include but are not limited to fulfilling orders, processing
payments, handling billing disputes and collections, analyzing data, providing
marketing assistance and providing customer service. Tuuum may partner with
third-party services for fraud prevention and/or identity verification. In some
cases, Tuuum may choose to buy or sell assets. In these types of transactions,
member information is typically one of the business assets that is transferred.
Tuuum will transfer information about you if Tuuum is acquired by or merged
with another company. In this event, Tuuum will notify you by email or by
putting a prominent notice on the site before information about you is
transferred and becomes subject to a different privacy policy. When you a load
a page on Tuuum that has a social plug-in from a third-party site or service,
such as a Like or Send button, you are also loading content from that
third-party site. That site may request cookies directly from your browser.
These interactions are subject to the privacy policy of the third-party site.
We can only speak for ourselves; this policy does not apply to the practices of
third parties that Tuuum does not own or control, or individuals that Tuuum
does not employ or manage. If you provide your information to others on Tuuum
or throughout the Internet, different rules may apply to the use or disclosure
of the information you provide to them. Tuuum does not control the privacy
policies of third parties, and you are subject to the privacy policies of those
third parties where applicable. Tuuum is not responsible for the privacy or
security practices of other websites on the Internet, even those linked to or
from the Tuuum site. We encourage you to ask questions before you disclose your
personal information to others.

COOKIES & TRACKING
TECHNOLOGIES

Tuuum uses a variety of technologies to help us better
understand how people use our site and services. Tuuum may partner with
third-party services who may use various tracking technologies, such as browser
cookies or Flash cookies, to provide certain services or features. These
technologies allow a partner to recognize your computer each time you visit
Tuuum, but do not allow access to personally identifiable information from
Tuuum. Tuuum does not have access or control over these third-party technologies,
and they are not covered by our privacy statement.

SECURITY

The security of your personal information is important
to us. Your Tuuum account information is protected by a password. It is
important that you protect against unauthorized access of your account and
information by choosing your password carefully, and keeping your password and
computer secure by signing out after using our services. Tuuum encrypts
sensitive information using secure socket layer technology (SSL). Tuuum follows
generally accepted industry standards to protect the personal information
submitted to us, both during transmission and once Tuuum receives it. No method
of transmission over the Internet, or method of electronic storage, is 100%
secure. Therefore, while we strive to use commercially acceptable means to
protect your personal information, we cannot guarantee its absolute security.

DATA RETENTION

Tuuum will retain your information for as long as your
account is active or as needed to provide you services. If you no longer
want Tuuum to use your information to provide you services, you may close your
account. Tuuum will retain and use your information as necessary to comply with
our legal obligations, resolve disputes, and enforce our agreements.

PRIVACY POLICY CHANGES

Tuuum reserves the right to modify this privacy
statement at any time, so please review it periodically. We'll communicate
changes by posting a notice on the site. If we make material changes to this policy
you will be notified here, by email, or other places Tuuum deems appropriate.

CONTACT Tuuum

If you have questions or suggestions you can contact
Tuuum's support team by sending an email to contact@tuuum.com.

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