THE tallest residential tower on the Melbourne city grid is now on the market.

The 75-level Victoria One on Elizabeth St will comprise 629 one, two and three-bedroom apartments.

Construction on the $350 million Golden Age Group project is expected to start in late October and finish in November, 2017.

Golden Age Group's residential tower in the CBD, Victoria One.Source:Supplied

Golden Age Group managing director Jeff Xu said 550 of the apartments had already sold to local buyers.

“This demand highlights the changes in the way Melburnians are approaching living, with more and more locals opting for amenity and location over the traditional quarter-acre house and land package,” Mr Xu said.

“Victoria One represents the way we will live in the future.”

He said the size of the tower was the best use of the space available.

“We were not aiming it to be the tallest building in the CBD,” he said.

“It took us eight months to get the planning clearance for the building. It has not been easy but we got there.”

Designed by Ellenberg Fraser, the building exterior features metallic fins and a “shimmering green glass facade”.

Mr Xu said the design drew its inspiration from Victoria’s landscape.

He said buyers had an option to combine multiple apartments and convert them into bigger spaces.

The building will also feature communal spaces, including a pool and spa reflecting the “beaches and rockpools of the coast”.

Residents will also have a choice of a resident One Club on level 66 and dual poker rooms.

Started in 1998, Mr Xu’s Golden Age Group also owns and operates nine restaurants in Melbourne including Ten Miles in Crown Casino.