Market like its 2022

Forget everything you’ve been told. If you want to generate more leads to your small business, you need to think outside of the box. Sure, SEO and social media are effective marketing strategies, but new methods like artificial intelligence, app development, and voice marketing will make you stand out from the crowd.

1. Artificial Intelligence

Imagine you could predict a customer’s next move. Artificial intelligence marketing makes this a reality. This marketing method leverages customer data through machine learning, so you can nurture your leads more effectively as they progress through your sales pipelines. It’s no wonder, then, that 30 percent of companies will use AI in at least one of their sales processes by the year 2020.

Artificial intelligence — or AI — used to be science fiction. Now, savvy marketers use it to generate valuable insights about prospects. Artificial intelligence marketing takes many forms, but incorporating this method into your website design proves lucrative. The latest machine algorithms will make accurate product recommendations based on a customer’s previous purchases, for example, or curate content based on a customer’s interests.

“Artificial intelligence, specifically machine learning, is an increasingly integral part of many industries, including marketing,” says Econsultancy.

“Artificial intelligence, specifically machine learning, is an increasingly integral part of many industries, including marketing,” says Econsultancy.

2. App Development

If you still don’t have an app for your website, you’re missing out on cold, hard sales. Apps make it easier for your customers to access products and services on smartphones and tablets. The result? More revenue and engagement.

Here’s the kicker: Slow-loading and poorly-designed mobile pages will increase your churn rate — the number of customers who hit the ‘back’ button on their browser. Apps, on the other hand, increase the customer experience. In fact, a well-designed app will provide your customers with more value, build brand recognition, increase engagement, and boost customer loyalty, according to Small Business Trends.

“The bottom line today is very simple — you need an app,” they say. “The fear of high priced developers does not need to be a deterrent any longer, so there’s really no need to put it off.”

Research shows that apps account for more than 80 percent of mobile time. If you want to convert mobile users into customers, creating a customized app is the way to go.

3. Voice Marketing

More than 47 million American adults have access to a smart speaker, according to one study. If you want to capitalize on this tech trend, invest in voice marketing. Optimizing your website for smart speakers like Google Home, for example, will drive more traffic to your product pages.

While conventional SEO still provides value, voice marketing is the future. Twenty percent of all mobile queries are voice searches, and experts predict this number will increase in the next few years. In the United States alone, more than half of all teenagers and 41 percent of adults use voice search every single day.

The simplicity of voice and lack of friction are what will win

Could voice marketing soon replace other marketing methods? Perhaps.

The three marketing methods above will revolutionize the way you engage with customers online. Investing in AI, creating a mobile app, and using voice marketing will increase online visibility, drive revenue, and enhance business growth.