With an emphasis on sense-making, the design thinking process includes an intentional approach on framing research and defining a path forward. In some ways, you can think of it like a string of lights.

Our Discovery process includes any number of research activities, including audience and stakeholder interviews, surveys, analytics review, content and UX audits, and more. Something we sometimes hear is, “how statistically significant is your data?” Let’s talk about what “statistical significance” is and why that is not typically the end goal.

Industry disruption comes in many forms. In the case of the Indianapolis based performance contractor, Performance Services, Inc. it came in the form of putting their team and culture front and center online.

SmallBox worked with FinishMaster to design and build a new website. More than that, FinishMaster identified an enormous opportunity to use content marketing as a means to achieve their sales goals, promote their values-based culture, and support their clients more holistically.

The SmallBox Discovery process is not a cookie-cutter thing. Much like an explorer that sets sail on uncharted waters, we simply don’t know what we don’t know. We’ve developed and cultivated a wide range of Discovery exercises and techniques from which to draw.

All of us at SmallBox are honored to call United Way of Central Indiana a client, but for Sara it was especially exciting, as her very first marketing job was at United Way. She gives an overview of results since the site's launch two months ago.

La Verna Lodge, a program of Fairbanks, is a specialized residential treatment program with locations for both men and women. They enlisted the help of SmallBox to re-imagine their website to connect with their audiences and give them a better understanding about their services.

With our client National Benevolent Association dispersed around the country, we facilitated a fun, two-day design sprint that brought our teams together in Indianapolis. With this short window to gather as much insight as possible, we packed our agenda full of collaborative exercises to jump start this discovery and branding project.

It was early 2006 and our soon-to-be CEO, Jeb Banner, was freaking out. Having abruptly left the auction house he co-founded 5 years earlier, he felt a little lost. He knew he wanted to partner with Joe Downey to build websites but everything else was fuzzy. A lifelong music lover, he decided to walk off the stress and listen to some music...

As most companies do, we grew by following opportunities. We never stopped to ask ourselves why we were in business, but we knew that "making money" wasn't the answer. We knew it was really just a by-product and not a purpose. Finally, about a year ago, we took the time to dig deeper.