Mr Moshi makes MediaGuardian 100 list

Mind Candy's CEO Michael Acton Smith, also known as 'Mr Moshi', has made this year's MediaGuardian 100 list.

The 'annual guide to the most powerful people in the media' listed the Moshi Monsters creator at number 44.

He missed out in 2011 but topped the reader poll for best contender, reports MCV.

"A top 50 ranking for Michael Acton Smith, the chief executive of games studio Mind Candy, is the least you'd expect for the man behind the global kids' phenomenon Moshi Monsters," his entry reads.

"This well-spoken, hugely driven internet entrepreneur was named Tech Guru 2012 at the Mega awards, winning the prize for the individual who the judges believed made the most impact on technology innovation in the last year. Mind Candy, his British entertainment company based in the heart of east London's Tech City, was launched 2004, eight years after he left Birmingham University with a degree in geography."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.