Already, Hearst is using AutoML Natural Language to help organize content across its domestic and international magazines, and Japanese publisher Nikkei Group is leveraging AutoML Translate to publish articles in different languages.

“AI is empowerment, and we want to democratize that power for everyone and every business — from retail to agriculture, education to healthcare,” Fei-Fei Li, chief scientist of Google AI, said in a statement. “AI is no longer a niche in the tech world — it’s the differentiator for businesses in every industry. And we’re committed to delivering the tools that will revolutionize them.”

New Cloud AutoML services aren’t all Google announced this morning. It’s updating existing APIs including Cloud Vision API, which will soon recognize handwriting, support PDFs and TIFF files, and recognize where an object is located within an image. And on the hardware front, the third generation of Google Cloud TPUs is available in alpha.

Google also unveiled Contact Center AI, a machine learning-powered customer representative built with Google’s Dialogflow package that interacts with callers over the phone. The company is marketing it as a toolkit for conversational agents.

Contact Center AI, when deployed, fields incoming calls and uses sophisticated natural language processing to suggest solutions to common problems. If the virtual agent can’t solve the caller’s issue, it hands him or her off to a human agent — a feature Google’s calling “agent assist” — and presents the agent with information relevant to the call at hand.

Google said it’s working with existing customers to “engage with us around the responsible use” of AI. “We want to make sure we’re using technology in ways employees and users will find fair, empowering, and worthy of their trust,” Li wrote.