Loyal customers are those who have spent more money with you and are more likely to make new purchases.

Many stores send targeted emails to their list of vips customers announcing special products that will be on sale, giving them access in advance, free shipping and even offering larger or progressive discounts.

Give your best clients the exclusive treatment they deserve.

5. Create a updates schedule

Every successful marketing strategy depends on good planning on what needs to be done and when.

To organize your Black Friday campaign, create a schedule listing each content and when it will be released. Be sure to include the following:

Banners and Ads: You need to create great images for your campaign. Leave a banner on the main page of your site and create various ads to post on social networks and other media over the weeks.

Social Media posts: Scheduling your posts ahead of time will make your life easier. Write relevant text and hashtags in advance. Use programs like Buffer to automate your posts and make sure they go online right when you plan it.

Promotions: Do the math to know how much discount you can offer your customers without affecting your margins too much. Keep in mind that you will be spending more money on advertising, so be sure to take these costs into account.