Members of the press are cordially invited to an exclusive event officially introducing the reimagined UltraShield® Fly Mask

East Longmeadow, MA – When Absorbine® set out to create a new fly mask, they ended up setting a new standard. With a totally reimagined design incorporating advanced fabrics and high-tech features, the UltraShield® Fly Mask is positioned to be one of the hottest new products of 2016. Absorbine® is proud to reveal their latest innovation at 2016 Rolex Kentucky, at which they will host an exclusive press event to launch the UltraShield® Fly Mask.

Absorbine® will host the exclusive press reception on Friday, April 29 at their tent in Sponsor Village, beginning at 4:45 p.m. President of Absorbine® Chris Jacobi will share some remarks on the research and development that went into the UltraShield® Fly Mask, provide an overview of the mask’s unique features, and articulate his vision for the product’s impact on fly control. The event will include a cocktail hour and light refreshments, and exclusive press kits including a sample of the UltraShield® Fly Mask and merchandise will be distributed to the first 50 attendees.

“We have put a lot of research, attention, and effort into redesigning the UltraShield® Fly Mask,” says Jacobi. “We are very eager to reveal our most advanced generation of fly masks yet, and what better place to do so than amidst the excitement of Rolex Kentucky. This is a product worthy of celebration, and we invite members of the press and friends in the industry to join us in this big reveal.”

Members of the press are cordially invited to attend the Ultrashield® Fly Mask reception at 2016 Rolex Kentucky. Please RSVP to Alessandra Mele at amele@wfyoung.com by April 25.

To learn more about the new UltraShield® Fly Mask and other Absorbine® products, visit www.absorbine.com.

About W. F. Young / Absorbine®
Founded in 1892 by Wilbur Fenelon Young and his wife, Mary Ida, W. F. Young, Inc. has manufactured and distributed quality health care products for over 120 years. The company is recognized as a worldwide leader in innovative, specialized animal health care brands – including Absorbine® Veterinary Liniment, UltraShield® fly control, ShowSheen® grooming products, Leather Therapy® leather care and Hooflex® hoof care – that improve wellness and enhance the quality and enjoyment of life for people and their animals. For more information, visit www.absorbine.com.