Whiteboard animation videos have become more and more popular lately, mainly because they convert better and keep the viewers attention longer. But despite the type of video, as long as it has an attention getting title and great content, then it has the potential to go viral.
Here's an example: http://youtu.be/TNjNuFjn4hM

Every entrepreneur should read this book, here's a video trailer: http://www.burg.com/tgg/
Summary:
1- The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.
2- The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.
3- The Law of Influence: Your influence is determined by how abundantly you place other people's interests first.
4- The Law of Authenticity: The most valuable gift you have to offer is yourself.
5- The Law of Receptivity: The key to effective giving is to stay open to receiving.

I worked with a real estate investment company who marketed their seminars by telemarketing campaigns. One day they showed us the effectiveness of the call floor and sadly, despite our efforts and numerous calls, "word of mouth" brought in more customers than us. The progress can be slower, but you build and expand off a firm customer base and there`s relatively no cost. So I`ve seen the effectiveness of marketing by Word of Mouth. Article writing seems effective as well, it also seems to shy away from the less personal "salesman spam gibberish" that often turn people off.
GeorgeN7/3/2008 1:10 PM