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2014 Ford Fiesta with New 1.0-Liter EcoBoost Engine Sets New Benchmark for Fuel Efficiency, Power

Fiesta is only vehicle in subcompact class with EPA-estimated rating of 45 mpg highway that produces 120-plus horsepower

1.0-liter EcoBoost makes U.S. debut in 2014 Ford Fiesta

The new Ford Fiesta equipped with the award-winning 1.0-liter EcoBoost® engine will be America’s most fuel-efficient non-hybrid, gasoline-powered car with an EPA-estimated rating of 45 mpg on the highway, topping the EPA-estimated highway ratings of Honda Fit by 12 mpg and Toyota Yaris by 8 mpg.

The fuel economy rating not only establishes the Fiesta 1.0-liter EcoBoost as best-in-class highway fuel economy among subcompacts, but it also outperforms some competitors’ diesels and hybrids on the highway driving cycle. The 2014 Honda Insight has an EPA-estimated rating of 44 mpg highway, while the 2014 Volkswagen Golf diesel with a manual transmission has an EPA-estimated rating of 42 mpg highway.

This also makes the Fiesta the only car in its class that produces more than 120 horsepower and has an EPA-estimated rating of 45 mpg on the highway. Plus, while the 1.0-liter EcoBoost engine is officially SAE-certified at 123 horsepower and 125 lb.-ft. of torque, it features an overboost function that allows it to make more than 145 lb.-ft. for up to 15 seconds.

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“Coupled with the new Fiesta ST, Fiesta covers the performance-efficiency continuum in the subcompact segment better than any other nameplate in the market,” said Joe Hinrichs, executive vice president and president of the Americas for Ford.

Fuel economy is often cited as the No. 1 purchase consideration in the subcompact class, according to Ford research.

The EPA estimated rating of 45 mpg highway is for both the four- and five-door, five-speed manual-equipped 2014 1.0-liter EcoBoost Fiesta, which also has an EPA-estimated rating of 32 mpg city and 37 mpg combined.

Automotive journalists named the 1.0-liter EcoBoost engine in the 2014 Ford Fiesta International Engine of the Year in 2012 and 2013. The smallest engine in the growing EcoBoost family is increasingly the choice of Ford customers in Europe, where it is now available on five nameplates, accounting for 32 percent of Focus sales and 26 percent of Fiesta sales this year. Robust demand for the 1.0-liter in Europe prompted Ford to double production capacity at its state-of-the-art Cologne, Germany, plant to more than 1,000 engines a day.

Ford’s global EcoBoost engine family now includes the 1.0-liter three-cylinder; 1.5-liter, 1.6-liter and 2.0-liter four-cylinder engines; and the powerful 3.5-liter V6 engine. EcoBoost technology is available in every region Ford serves worldwide, and will be offered on approximately 80 percent of the company’s global nameplates by the end of this year.

Beyond the efficient new EcoBoost powerplant, Fiesta’s aerodynamic design also helps save fuel. Along with cruise control, the Manual EcoBoost Package on the Fiesta SE adds a rear spoiler, side air deflectors, underbody shields, lower grille blockers and low-rolling-resistance tires that, together, decrease the amount of fuel needed to push the car through the air at speed.

In addition to the new leadership claim for highway fuel efficiency, the new Fiesta boasts an impressive suite of technologies and features that gives drivers a blend of a connected world and an untethered driving experience.

A new SYNC with MyFord Touch® system with 6.5-inch touch screen featuring enhanced voice control is now available, providing drivers more options than ever for directions, communication and entertainment functions. SYNC® AppLink™ capabilities pioneered on the first Fiesta continue to allow access and control of Ford-approved smartphone apps through voice commands and other controls for drivers on the go, helping them keep their hands on the wheel and eyes on the road. Turn-by-turn directions remain part of SYNC Services.

Ford MyKey® is a new feature for Fiesta. MyKey enables parents in particular to encourage safer driving and limit their teenagers’ exposure to risk at the wheel. The system allows owners to configure maximum speed and audio volume limits. It mutes audio until safety belts are fastened and ensures driver aids, safety systems and more vigorous alerts cannot be deactivated when used.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 194,000 employees and 66 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.