Facebook has a livestream application in which live events can occur and viewers can comment on the even in real time. Each viewer’s comment gets posted to their wall with a link back to the event, which increased the visibility of the event.

Setting up a live event on Facebook, however, is more than most of us need to do and will incur some costs setting up the event through Vimeo and other Facebook partners. We can, however, still take advantage of the Livestream application and use it with static content. The viewers can still comment on the content in real time and their wall postings will increase the visibility of your video or other materials.

Here’s how to set up the Livestream application with your static content.

While I was working on the articles it occured to me that a shortcode that provided this feature would actually be a lot easier and with the shortcode the feed could easily be used in a post or a page.

FBML provides the code to include a little share button, like the ones you see on the bottom right of the wall, on your customized fan or business page.

When you are on any tab on a fan page other than the wall, there isn’t a share button, so it’s useful to be able to add one so that visitors can share the page with their friends or even post your page to their own wall.