Hey folks, Harry here... and this drives me insane. Look at this truly awful teaser poster. This showed up over at TOTAL FILM and it purports to be the official teaser poster. I don't like the font. The placement of the "logo" nor the background of the poster. This feels like someone was given an hour to put something together, because someone realized too late that they should put out a poster for this summer of super-heroes. Now there's a good chance this could not be real - except I find it hard to believe that someone attempting to fake a SPIDER-MAN poster would be this unimaginative. However, it could be fake, no matter - be underwhelmed greatly...

The more I keep looking at it, the more I keep seeing a greenish hue to the lower part of the background, and maybe the cuts are supposed to represent a "healing" factor...I don't know, maybe my eyes are playing tricks on me, but it is a "teaser" poster, so maybe.

...with all the shit about Pirates this week (which i saw twice on wednesday and liked) this bullshit brings in to full relief the transgressions of the makers of this turd.
Pirates is of itself, it doesn't pretend to be anything it's not and is very rewarding to it's fans. this hunk of shit makes me wanna puke. it will never get my money. ever ever ever.

"IN July 3" ? Movie posters for films of this size are not produced in house these days - they go through INCREDIBLE scrutiny before they're released, because the reputation of the company responsible is on the line - and those companies have to submit multiple iterations of designs to the studio brass.
Can't believe anyone at any level would let "In July 3" slide.

I'm just completely unsure what this is supposed to signify. And what's with the two completely different fabric weaves blending in to one another? Textilely unlikely. The ragged, bleeding tears, with no skin or flesh beneath them? Agreed. Sucks. Fire this douchebag's ass.

That's just awful. It's so awful it's not even funny. They'd have been better off using the pic of Spidey from the teaser image from a few months ago (the one with Spidey swinging into the camera). This is just stupid.

It's not a surprise he doesn't know "In July 3" make no sense. Also it says, "Also in 2D in selected theatres." Are 3D and IMAX theaters the norm now and 2D gets designated as "selected?" I don't think so. And Spider-Man isn't Marvel Studios is it?

people like that cotton candy over the top perfect crap. They eat it up. Sony .. really?! Thor made me believe the thing I was watching on the screen was powerful and that is what sold it for me. Never in any of the Spider-man movies did I believe he was a super hero. The swinging was impressive but the fighting was done wrong. The CG impossible fights actually made more sense but were still wrong.

1st clue is the Marvel Studios name at the top. Marvel would be credited on the poster for sure like they did on the bottom because it's a Marvel character. However, Marvel Studios is not making the film. Columbia Pictures/Sony is. Marvel doesn't have the movie rights. 2nd clue is the typo on the bottom which you can see in the higher res versions. It says "for more info FO to" instead of "for more info GO to". Fake!

Really boring. I cannot discern what the background is supposed to be other than some sort of mixture of scales and spider suit. The font isn't god-awful but it doesn't inspire much either. Here's hoping an actual teaser is released soon after this to get the bad taste out.

Have to assume it's a fake since it says "In July 3, 2012". I doubt the studio would release it with an error like having that "In" in there. It can either be In July, 2012 or July 3, 2012. Cant be both.

I'm surprised that AICN even ran this.
'The Amazing Spider-Man' isn't a Marvel Studios production and it doesn't take place in the Marvel Cinematic Universe.
I'm surprised no one has brought this up.
It's a Sony movie with the rights to use the character. That is all.
I *WISH* that Marvel Studios had the rights to Spidey and the X-Men rights from Fox to introduce them into the MCU.

Yeah I can't wait for the movie rights to get back to Marvel. Let's hope that when they do Marvel Studios is still going strong. X-Men, Spider-Man, Ghost Rider, Daredevil...imagine the greatness! They did get Punisher back at least, but unfortunately he'd be a better mix with Spider-Man or Daredevil than any of the characters Marvel Studios has.

...to turn on the all the layers in either Photoshop, inDesign or whatever program they were using to make this. I'm guessing they used a ten year old pc and Microsoft Paint.
It is maddening what some idiots in the studio promotion departments will do these days. Directors who have little or no control over the promotion of their movie should rethink their contracts.
I hope the director didn't sign off on this. From what I've seen, this movie does have promise.

Would it have been a chore to use the old school comic font with some webbing around it? No of course not...it would have taken 20 seconds but THIS is what a studio deems worthy?! WHAT THE FUCK YOU FUCKING FUCKFACED FUCKERS!?

THOR came with the same verbage.
The poster's a fake, though. A peculiarly obvious, unimaginative fake.
Maybe they're trying to deflect from the real one which will be pretty awful, too, not just as awful-awful as this one.
Thereby, they'll have a bunch of posters typing s#!t like, "I thought this was going to be terrible from the first teaser poster, but it looks like they really listened to the fans and now they're getting their act together. Things are turning around on this one. I have faith in the smell of my own farts."
You know...the usual.

Cause in the first second that I looked at it, I just had to read "Marvel Studios" to know that this is bogus.
Sony is putting out Spider-Man a HUGE cash cow for them. You think they are NOT going to put their name on it? Or have some other studio put their name on in place of?

...it seems like posters have gotten so bad lately they don't even feel amateur anymore. I mean, a LOT of armchair designers could design a LOT better than this. This doesn't even hint at what the movie is other than the title. Are those tears in the fabric or leopard spots? Truly, truly awfuly. Makes one yearn for the "golden age" of terrible Fox Studios posters. Fire these fuckers. They're probably making 100k a year to design this garbage.

Badly thought out, lousy background, rotten composition, lame logo.
Thing is I reckon this film will be an absolute corker. Marvel are on a hot run, there's an awesome back catalogue of stories to pull from and the cast looks froot. I just hope to buggery they re-do this lame effort of a poster and pull it faster than Your Highness got pulled from theatres.

I've been a massive Spider-man fan since I was 8 years old and I loved the first two Raimi films.
I'm usually willing to give people the benefit of the doubt, but Sony is going out of its way to make me hate this movie. Mission accomplished.

Let's make sure they look overblown and outrageous like the last couple. This does exactly what its supposed to do...let people know that something different is coming. New Font, New name (hyphenated), and no dancing on a table. Let minimalism rule.

How? A few things.
1. The fact it says Marvel Studios and not Sony.
2. The shitty font. It's not consistent. Graphic artists DO use style guides for texts believe it or not. Each line is a different font. Sony will likely use the new font they're pushing for their new line of products such as the NGP as they did with the Ps3 and spidey 1 2 and 3.
3. 'In July 3' c'mon wtf?
No real Spidey symbol. No colours. They won't go the 'all black' route.

We all expected something completely different when imagining what the teaser poster might look like. When it surfaced, it was nothing like we expected. For this particular franchise, that metaphor is going to be necessary for success. I enjoyed the last 3 films (some more than others), and I have the feeling Sony is flipping the script on this one. (Think "Batman & Robin" vs "Batman Begins". Same universe, different take.)
For me, this poster is a good sign that things will be taken in a different direction this time out. Often, we (as fans) can't see the bigger picture of why studios/directors make dumfounding decisions. I remember trying to figure out why on earth Nolan cast Heath Ledger as the joker when the news was first announced. Well, now I know why.
So, I love the poster.

we are going to eat the boys. we start with shivering anticipation, then we work our way to the scrotum, and soon we have consumed them all. these are spiderman's balls. mutated, evolved, engorged with egg sacks that we ponies enjoy so much. give us a poster, let us eat it. give us the movie, let us excrete at its feet. this year, the ponies will come.

I thought they booed it.
I'll never understand The French.
By the way, did all you anti-Francophiles know that The Cold War was truly won by a Frenchman and a Communist? Not by Ronnie Reagan?
It's true. It's true.
Watch FAREWELL, if you don't believe me.

BORING!
Well, I know a movie-Title, that would fit this BG: "BloodStain".
But seriously, Spiderman? this isn't amazing at all and if they do the rest of the Movie as underwhelming as this, they're really losing the Fans for this.
A fitting teaser, would be a close-up on a easily-recogn izeable part of the suit, like the Logo, the Gloves(maybe with a piece of web) ot an eye, even the back-Logo of the Suit would be worlds-better than this.
Well, my last word for this Poster:
L A M E !

Poor, poor, poor Harry. You really got punked bad on this one. Actually the punk itself was pretty weak. But you taking the bait and making yourself look bad? Ouchie.
How soon before this entire post gets deleted?
Wish it away, Harry. Wish it away to the cornfields.

I think it's part of Spidey's torso, with scratches from The Lizard, or Lizard-Man, or Crocodillio, or whatever. Except, where there should be skin showing, if that were the case, there's just black stains.
Maybe it is skid-marks.
In which case, it's meant to imply Crocodillio scared the crap out of Spider-man who stained his sparkly fibers.

it's "ok." It's just a teaser.That's all. Font is fine. Remember, the title is "The Amazing Spider-Man" so the artist is focusing on the title. No images needed. Did you see "The Avengers" teaser poster? Same idea.

I was driving down the boulevard, IN JULY 3RD, scoping all the hotties dressed so-fine, IN JULY 3RD.
When I found one that smiled back at me, I pulled over and asked to get IN JULY 3RD.
She slapped my face.

Jeebus Christo, you need to have something to bitch about, I guess.
The logo is fine. The font is fine (MILES better than the font of Raimi's films- you CAN NOT tell me you preferred that font to this). The background is meh.
Then again, if its real, its just a teaser poster. And a lame one at that.

the difference between what you like and what you don't is so arbitrary that this could have gone either direction. There was every chance in the world you would have praised them for going so "daringly simplistic" with it. So cool your jets and don't be so damn judgmental until a) its official and b) they put out something that is intended to be cool.

Seriously? It says "Marvel STUDIOS" on it and everyone knows it's not a Marvel STUDIOS film! How could this make anyone insane? It's clearly not real. Also, "IN" July 3? IN? It doesn't even have anything spider-related on it at all! How could this possibly be considered real enough to warrant a post by anyone who knows anything about the business?

Jesus Christ on a pogo stick, Harry. A simple calendar check will show July 3. 2012 falls on a Tuesday. When was the last time a major motion picture opened on a Tuesday?
This fake poster obviously made by a non-English speaking non-movie industry fanboy could have been figured out in one minute.

Boring!! On a more interesting note, Web of Spider-man 1986 saw Spidey fight the IRA in Belfast and London -
http://chriswrites.net/2011/05/03/spider-man-takes-on-the-ira/
Should made the film about that or maybe he coulda taken out bin laden!

Yeah, you read that right, Harry. It's not "In Theaters July 3rd" it's actually IN July 3rd. Which is a Tuesday, and is also NOT July 4th, which is when a tentpole would actually be released. Harry is getting hopelessly easy to dupe. "B...b...but I found it on the internetz, it must be cool newz!" Durr.

Hope this doesnt sound too confusing, there is Marvel Studios that co-produces TV shows and films with other studios Sony, Fox, New Line etc (Spiderman, FF, X-men, Blade, Ghost Rider, Electra etc.. it seems like they have very little to no control over those TVshows and films. and then you have Marvel Studios that started doing independant films on completely on thier own dime with 2008's Iron Man and those films they have complete control over, they get other studios to distrubted those films, Paramount (IM 1 and 2, Thor and Cap) Universal (TIH). Deals were in place for Paramount to distrubite Thor and Cap before Disney bought out Marvel. The first film Disney will distrubite is The Avengers.
So technically I guess Sony/Columbia can put the Marvel Studios logo on the top of the TAS logo. If you go and watch the credits on a lot of movies that they are only a co-producer you will see Marvel Studios in the credit, expect to see it in X-men here in a couple of weeks. but I think on all the movies that Marvel Studios is only a co-producer on the posters just say Marvel not Marvel Studios. Also as a lot of folks have said the poster says "In July 2012" I know it can be a touch confusing.

an illuminati demon hellbent on destroying all examples of heroism and rising above the herd. Probably the same cunt who pulled wonder woman. No can't have a positive female role model performing unique deeds- that might empower Americans to not want to be slaves. Just give me my fucking check already

That might have been the case for a film that wasn't locked into a release date in advance. In fact, many tentpole films are locked into a release date before filming even starts.
But the mere fact that it says "IN" instead of "ON" (or simply just "JULY 3 2012"), coupled with the British spelling "THEATRES", leads me to conclude it is a fan-made fake.
Sorry gang.
Besides, we already know it is coming out next summer. What's the point of jizzing in our pants if a teaser poster comes out? It's certainly not some big announcement. We already know it is coming and have seen production pics by now.

First of all Spiderman is not a Marvel Studios film! It would be promoted the same way as the @#$ original spiderman.. It's a Sony film.. No ways it would try and promote it as a Marvel Studios film.. And this is not going to be how they are going to promote the Spiderman movie. Not with that crappy a poster. Come on! Give Sony alil more credit than that. After all the -- oh- omg, I'm not even going to go there.. Come on.. Please before the entire website collapses or implodes on itself just from sheer suckiness! I can't even formulate proper sentences! It's spreading!

Marvel paid Sony to bring it under the Marvel Studios imprint. Its a production by Marvel with Sony as distribution. If I remember correctly, the deal said that it allowed Sony to make more money than they would had they been the sole distributor of the film.

This is the same image just brighter...
http://dl.dropbox.com/u/4049423/SpidermanBrighter.jpg
& this is it redesigned as a proper teaser...
http://dl.dropbox.com/u/4049423/Amazing%20Spiderman%20Teaser.jpg

Sony isn't releasing a decent poster because they are terrified of the reaction to the gawd-awful suit in ANY poster. What was that other poster running around (was it official?), the one with Spidey and the stone gargoyle? They kept as much of the costume in the dark and shadows as possible. Normally, with a decent costume design, this would be moody and cool. But it ain't a decent costume.
Let's face facts. The PRODUCERS are ruining, I mean, running this film show like the PRODUCERS of the Broadway show did and they have no real GENUINE geek love for the comic character or material outside of USING IT to make a buck. None of Raimi's love and KNOWLEDGE is in this. This film is BATMAN AND ROBIN meets TWILIGHT. Producers chasing after the success of other films while hoping to sell a lot of toys.

It's easy to tell that this is fake/amateur just by looking at the words "the amazing". You don't spread out lower case.
On the other hand, you can find plenty of shoddy photoshopping on some movie posters as well.