This report provides a SWOT analysis on the Mozzarelle Italian market:
strategic map of operators by market, product, typology, nationality, strategies
observed by the main players in terms of advertising, distribution channel,
communication, winning strategies and their drivers, opportunities and threats
on the short / long term.

Segments

The sector can be segmented according to:
• Type of raw material used:
• cow's milk: fresh cheese, stretched and kneaded to a delicate consistency,
made with cow's milk;
• water buffalo milk: fresh cheese, stretched and kneaded to a delicate
consistency, made with 100% water buffalo milk or a mixture of buffalo and cow
milk. (N.B. 100% water buffalo mozzarella includes ""Mozzarella di Bufala
Campana DOP"", i.e. buffalo mozzarella with Protected Designation of Origin
status, as well as mozzarella made from water buffalo milk but produced outside
the PDO areas).
• Mode of consumption:
• Table mozzarella which can be broken down further into:
• Pre-packaged mozzarella of a pre-determined for self-service purchasing in
hermetically sealed individual packages;
• gourmet mozzarella of variable weight for full service sales, generally
distributed to retailers in large, sealed containers);
• mozzarella for cooking, used as toppings on pizzas and other foods, this type
is generally sold in larger packages than mozzarella intended for direct
consumption; these packages normally do not contain liquid surrounding the
cheese, but instead are vacuum packs or sealed paper wraps;
• Distribution channel:
• retail, also includes street vendors and producers' outlets
• restaurants and caterers, for both cooking mozzarella (generally for pizzas)
and table mozzarella.

Methodology

Databank’s methodology for Competitors reports begins with a careful screening
to identify the main organisations that are representative of a given sector.
Several one-to-one interviews are then conducted with the selected organisations.
Questionnaires are sent to all the leading companies on an annual basis. The
information collected is then verified by an expert in the particular sector
using a system of counterchecks to guarantee that the information is entirely
reliable and consistent. The process is then completed using Cerved Group’s
proprietary information about Italian enterprises. All Competitors reports also
include details concerning the strategies and performances of the leading
companies in each sector.

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This report provides an overview of the Mozzarelle Italian market and its
competitors: key sector data by segment, major recent trends, supply and demand
evolution and their main drivers, market leaders, operators’ policies and
business strateg...

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This report provides information on the sector environment of the Mozzarelle
Italian market: detailed data on the sector by segment, market trends and its
main drivers, competitive forces and their impact on the market, future
expectations, rec...

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This report provides financial indicators on the Mozzarelle Italian market:
key characteristics and drivers of the demand and supply by segment, main
reasons for the trends observed, financial indicators of the sector (balance
sheets, P&L, ...

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This report supplies information on the competitors typologies of the
Mozzarelle Italian market: types of operators, by segment, by nationality or
ownership structure, ranking of companies in terms of turnover, net income,
competitive positions...

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This report supplies information on the competitive performances of the
operators of the Mozzarelle Italian market: competitive performances by segment,
market shares by segment, by distribution channel, breakdown by geographical
area, producti...

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