Marketing Industry

Disclaimer: This post doesn’t include SEO advice or tactics. Instead it is a request for input on a book I am writing. If you are looking for actionable SEO content, please skip this post and read the other search related posts on our blog.
About three months ago, I was fortunate enough to be contacted by Wiley Publishing and asked to write a book a...

I recently read Nudge, a book that got quite a bit of press coverage here in the UK after inspiring some political decisions on both sides of the floor.
Its core premise is that human decisions are not taken on pure economic terms but rather are susceptible to 'Nudges' or changes in what they call 'choice architecture'.
I wanted to present a few ways the core subjects of the book can be applied to SEO and business.

Personal branding is the art of showcasing your experiences, accomplishments and perspectives. Like many of you, I knew the importance of this but had always put building a personal branding website on the back burner because I didn't think it was very important and because I felt uncomfortable talking about my accomplishments in such an obvious and self-serving fashion. Recently, my view co...

I can always pick out a fool when I hear someone claim they fully get the internet, whether it be a social media snake-oil salesman or a Twitter user with too many followers. The fact of the matter is that while it’s possible (and exciting) to understand one sub-sphere of the internet, there are simply too many spheres for one person to really understand all of them. I simply don’t think it is possible.

This post is a little different than what you might be used to. Instead of talking at you, I would like to talk with you. I would like to propose a blogging outline, not actually blog on the given subject (yet!).
First, allow me to explain myself. I have been under-utilizing my blogging privileges the last three months and I would like to try to make this up to you. I have made the ...

This month marks the end of my first year at SEOmoz. I have spent literally hundreds of hours learning and trying to perfect my SEO and marketing skills. Although, I still have a ways to go to catch up with my expert co-workers, I have made a lot of progress. I credit this to the people I have relied on and the many tools that have helped me along the way.
The following is a c...

As promised last week and earlier today via our Twitter account, we have a new PRO guide to release today. Written by Darren Slatten, The Professional's Guide to PageRank Optimization is a fantastic resource on both the theory and mathematics behind PageRank, and on how SEOs can efficiently practice PageRank sculpting.
...

About two weeks ago Rand and Scott posted a Whiteboard Friday explaining how to get a SEO job. I think it is a great resource for SEO’s who already have a lot of experience, but what about those who don’t? How are the inexperienced supposed to get their first job at an internet technology company? The foll...

Every time Rand receives a marketing book, he puts in on my desk. I don't know if it's a gesture of "Here, you read stuff..." or if it's a more direct "Read this or you're fired" (which is clearly how Rand operates, for those of you who know him well), but I've got a stack of books at home that are one giant "Read these" list. During my flights to and from Sa...

Marty McFly: "Whoa, this is heavy. "
Doc Brown: "There's that word again; "heavy".
Why are things so heavy in the future? Is there a problem with the earth's gravitational pull?"
Wouldn't we all like to predict the future? Or at least be ahead of the marketing curve?

When is the last time a book that was relevent to Search Engine Marketing wasn't obsolete by the time it hit the printing press? For most of us, the appeal of SEM is its dynamic nature, a constantly changing environment with a relatively level playing field. This doesn't translate well to printed materials that take time to edit, review, print and distribute. With the immediacy of bre...

Where were you on the night of June 5th, 2007? This time around, Rand talks with Epiar's Ken Jurina, one of the sharpest minds and snappiest dressers in all of search. They discuss Epiar's new software and the business model that's evolving from it. Listen up, people, the Canadians are taking over.
This installment of The SMX Diaries may look a little more...

Back so soon? Oh Yeah! The SMX Diaries just keep on comin'. In Volume II, Rand interviews Neil Patel about the rise and fall of Digg and how to work around their famous hatred of SEOs and other marketers.
There's more where this came from so keep an eye out. I'll try and get one more up today and then, tomorrow, we'll have a super-sized, two-part installment of ...

Every month, I have at least a dozen people tell me that I need to write a book. The SEOmoz blog is great, they'll say, but a book has the power to connect with an enormous audience, and besides, they'll continue, I need something to read on the plane.
I've finally come to the realization that they're right. Despite my frenetic schedule, packed with travel, clients, in-house projects, e...

Don't think that everything about SEO and building websites can be found on the web. Over the past two years I have read many books about these same subjects that were printed on paper. So if paper books are off your radar screen these days here the BEST three from my long reading...