The search engines are constantly changing. New sites area being created and shut down every day. More sites are realizing the value of search engine optimization. New strategies for SEO and link building are developed. Even the search engines themselves change as they try to refine their algorithms to produce the most relevant search results. So, what do you do?

You Need To Keep Up
All this means that your search engine rankings are going to change, keyword popularity will change, and links will come and go. Thus for a website you want to become and stay successful, the SEO work is never really done. Running reports, tracking keywords, and watching how visitors interact with your website is essential for devising an effective strategy for search engine marketing.

More than Just Information
You can then take the information you gather from tracking these metrics and create good strategies to continue to build upon the success of your website. This isn’t just nice information to have. The information you get from tracking rankings, links, website traffic, and conversions are warning bells when something starts to go wrong. They are clues to opportunities where you can grow. They are the light that prevents you from making decisions about your church’s marketing in the dark.

It is vital to the success of your church’s website, and to that extent the success of your church ministry to setup proper tracking for your website, your church marketing, and your conversions.

What do you think?

Do you think it’s important to track rankings, links, site traffic and conversions?

About the author

69 Comments

SEO today depends on authority positioning,having a solid brand, and making real value for people intrigued by your niche.It's a highly moral discipline,where hard work and investment are compensated.Shortcuts cause you harm, or even thump you out of the game.

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Church SEO

When people search for churches in your city does your church website appear at the top of Google, Yahoo, and Bing? No? Studies show that most people use search engines to find what they are looking for, including churches. If you aren't on the first page, you are missing out on visitors. Learn more about Church SEO at CMO University

About Church Marketing Online

Church Marketing Online is dedicated helping churches reach the people in their communities through the Internet. We do this by explaining search engine marketing for churches, discussing social media and how it can be used by churches, and facilitating conversations about other online church marketing ideas. The CMO blog is here to educate, discuss Internet evangelism and outreach, and offer church growth resources.