Fresh Content: How it Influences SEO Rankings (part 2)

4. How Creating A New Page Affects Freshness

Rather than altering a single page, websites include totally new pages after a while. This happens to also be the case for the majority of blogs out there. Sites adding brand new pages at a faster rate earn a much better freshness score than sites that add new pages on a less frequent basis.

Several SEOs say that you ought to add twenty to thirty percent new pages to your site every single year. By doing this, it offers an opportunity to generate fresh content that is also relevant, though it must be said that one shouldn’t neglect old relevant content just to get this sort of attention. Don’t remove an article or any other content that is clear, accurate, relevant, precise, just because it is not new. Freshness is important, but there is a limit to how much emphasis that should be put on it. There is an Aristotelian mean at play here – a perfect amount, so to speak. And when it comes to focusing on freshness, experts like the Houston Web Design firm Networtech suggest that adding new content for the sake of adding new content does more harm than good.

5. Subtle Changles to Important Content: It Makes A Difference

Alterations made in what the majority would consider “important” parts of a page or post will improve the freshness quotient differently than if the content were altered in a less important area. Content that is less important includes ads, navigation and content that is far below the place we call “the fold.” Vital content is most typically in the area above the fold.

6. Rate of Brand New Link Growth Helps With Freshness

If a page on a website sees an uptick in the number of places its link is displayed on the web, this could be a sign to search engines that the page is relevant and significant – more than those that get shared very little. For instance, if individuals begin linking to your personal site because you are going to tie the knot with your wife, your site could be considered more relevant and significant, and of course fresh, in the eyes of the major search engines.

With all that said, a rather dramatic increase in the number of places your link is displayed on the web can result in Google and other search engines to consider you a spammer. And by no means do you want to be identified as such. With said label, your SERP rankings will drop precipitously. If you maintain authenticity and focus on getting yourself up the SERP ladder ethically, like web design and online marketing firm Networtech, you will see the success that this Houston Web Design firm has achieved at some point not so far from now.