CUSTOM GOOGLE ANALYTICS WITH YOUR CALCULATIONS

A LIST OF 25 CALCULATED METRICS FOR GOOGLE ANALYTICS

With the customization and and flexibility that Google Analytics provides there are infinite possibilities for calculated metrics. The vast majority of calculated metrics that will be created will be for ratios, which simply divide two given metrics. This will especially be applicable for ratios using custom metrics. Using both custom metrics that you should be utilizing as well as predefined standard metrics I have come up with examples of calculated metrics you can create. Below are some of the most relevant examples:

ENGAGEMENT METRICS:

Pages / User – Average number of pages viewed per user

Calculation = Pageviews / Users

Formatting Type = Float

Avg. User Duration – Average time spend on site per user

Calculation = Session Duration / Users

Formatting Type = Time

Signup Success Rate

Calculation = Signup Success / Signup Submits

Formatting Type = Percent

Note: Signup and Success and Signup Submits are Custom Metrics you would need to implement. Contact us to setup custom metrics

Login Success Rate

Calculation = Login Success / Login Submits

Formatting Type = Percent

Note: Login and Success and Login Submits are Custom Metrics you would need to implement. Contact us to setup custom metrics

Blog Views / User

Calculation = Blog Views / Users

Formatting Type = Float

Note: Blog Views is a Custom Metric you would need to implement

Downloads / User

Calculation = Downloads / Users

Formatting Type = Float

Note: Downloads is a Custom Metric you would need to implement

Lead Form Submission Rates (Contact Us or Lead Forms)

Calculation = Form Submissions / Form Views

Formatting Type = Percentage

Note: Form Submissions and Form Views are Custom Metrics you would need to implement