Steve Jobs, A Simple Genius Who Loved His Tea

Monday, 21 May 2012

We were looking at some words about tea from Steve Jobs from 30 years ago; a man whose genius led to the creation of one of the most successful companies in the world, Apple Computers. In 1982, Steve shared that “[1982] was a very typical time. I was single. All you needed was a cup of tea, a light, and your stereo, you know, and that’s what I had.” Simple but powerful. We think it’s interesting that even with the grand simplicity of design in the products that Steve created, they nonetheless served to open an enormous realm of opportunities to those who used them, benefiting so many lives.

Bigelow Tea finds Steve’s minimalist philosophy perfectly fitting to our own feelings about tea. It’s a simple product, straightforward and uncomplicated, but oh how abundant are the feelings of pleasure and indulgence it brings to all of us every day.

Steve’s minimalism was not just evident with his work at Apple. He was famous for pursuing an uncomplicated life, seemingly able to strip things down to the fundamentals. Whether his home décor, his vegan palate, or his products, he was able to make it suitably simple, yet so elegant. Considering all that tea has to offer, we think Steve was exactly right when he said “All you needed was a cup of tea…!”