Taco Bell's "Perfect Union" spot, which promotes its new $5 Crispy Chicken Quesadilla Box, generated 120.3 million media impressions Oct. 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an analysis by THE DAILY of data provided by real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 245 ads that debuted during sports programming that week, and it marks the second time the brand has topped the weekly debut charts in the past three weeks. Warner Brothers' "Still Fighting" spot, which touted this week's release of "Middle-Earth: Shadow Of War" for XBox One, aired 244 times during sports programming, the most of any of the week's debuts.

NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (Oct. 3-9)

BRAND (SPOT)

IMPRESSIONS*

AIRINGS*

TV SPEND**

SPORTS PROGRAMMING

Taco Bell Crispy Chicken Quesadilla Box ("Perfect Union")

120,325,504

98

$5,109,807

NFL, MLB, college football

McDonald's Buttermilk Crispy Tenders ("Dinner at Grandma's: Sunday")

110,511,872

81

$10,930,279

NFL, college football

Chevrolet Truck Month ("Choice Without Compromise")

85,126,051

160

$3,628,427

NFL, college football, NASCAR

Middle-Earth: Shadow of War ("Still Fighting," featuring 'Zombies,' by The Cranberries)