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Econsultancy accepts no responsibility for anyone drowning in their own tears, nor is it liable for any loss of productivity due to any acute post-trauma symptoms as a result of this news.

I’m sure your boss will consider your application for compassionate leave given the gravity of the situation...

In any case, this week we’re covering digital currency, customer journeys, influencers, mobile apps, online order growth and much more.

Until next time, dear stat monsters…

65% of high-performing marketing teams have a customer journey strategy

Among the high-performing marketing teams surveyed for the latest Salesforce State of Marketing report, almost two-thirds have adopted a customer journey strategy, with 88% saying it’s critical to the success of their wider marketing strategy.

Financial services firms are consistently one of the largest buyers of audience data.

Automotive advertisers were prepared to pay 1.4 times more on average than other vertical sectors.

Sociodemographic data accounts for 63% of all audience data purchased in the UK.

Half of small UK online businesses missing out on international sales boom

Only half (56%) of the UK’s small online businesses are selling to customers abroad despite unprecedented demand for British goods, according to new research by PayPal.

Other key findings include:

86m international shoppers bought from the UK in 2015.

Among domestic-only businesses, only 35% intend to start selling internationally in 2016.

Business owners are deterred by the high cost of shipping goods to international customers.

Mobile conversion rates on the rise

Mobile conversion rates across search, social, and display experienced annual growth of 32.9%, 51.2%, and 34.7% respectively, according to a new report by Marin Software.

Other key findings include:

Smartphone click share grew from 22% of global search clicks to 35%, an almost 55% growth over the course of a single year.

By the end of 2015, 71% of all display ad clicks were on a smartphone and the trend is predicted to continue this year, reaching 77% of all display ad clicks by December.

Year over year, smartphone spend share for display moved from 37% to 55%.

The majority of clicks on social came from a smartphone or tablet.

Mobile spend share grew almost 50%, from 33% to almost half of all budgets.

UK tone of voice market potentially worth £26m

The UK’s tone of voice market is currently worth £11.6m, but could more than double to £26m in the coming years, according to a study by The Writer.

Other key findings include:

Financial service companies are most likely to have a formal business tone of voice and spend the most money on developing it (£146,000 on average).

The arrival of a new CEO is the second most important trigger for creating a formal tone of voice for businesses.

Timely and vaguely relevant stat of the week…

On this day in 2001, Microsoft released Internet Explorer 6.0. What a waste of time that was.

For lots more up-to-date statistics…

Download Econsultancy’s Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.

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