I know some here didn’t believe Sony could call the new DSLR shaped E-mount camera…”ILC-3000“. But as a proof just click over at Sony Germany. They just added the ILC category in their menu. Actually it’s “ILCE”, the “E” stays for E-mount.

Anyway, we now have seen images and specs of all cameras. At that point I kindly invite you to follow the announcement live on SonyAlphaRumors tomorrow (August 27) at 5-6am London time. As usual I will be here to update you with links to all reviews, news, image samples and preorders.

QX, NEX-FF and A-mount rumors to come after the announcement:
The QX “lens-cameras”will be announced on September 4th (along the Honami Z1). And the most exciting time is still ahead of us. Sony is trying to keep it very secret, but I know the NEX-FF is coming. And let’s hope some A-mount news is on the horizon too. That’s going to be intriguing :)

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i wish there would be a version with a better evi.. the rest of the parameters is fine with me.

Bill Brown

Fun fact – ILCE is “city” in Turkish.

Cyrus

IBIS or not IBIS
That is the question…

akirakun

I bet with IBIS! Otherwise it don’t make sense to build this bigger camera body. And that’s the reason the A3000 isn’t nex labeled. The main category is “ILCA” and the sub-categories are the nex-line without IBIS and the new Axxxx line with IBIS.

cyrus

If it gets IBIS…
Then chances that the whole Nex family (including NEX) will get IBIS are very high.
I could not understand if Sony include in only some E-mount cameras… This will highly complicate lens development strategy… And will be a non sensestrategy

But again…
If Sony change their strategy by putting IBIS in E-mount cameras (starting with one)… Then I will be very impressed by the capacity of Sony to rapidly change their strategy to correct/improve their first thoughts or long term strategy.

Engineer

It actually makes sense to keep NEX without IBIS, because this becomes a product/line differentiator.

NEX remains the small camera for that segment of the market, and the IBIS supports the “higher end” people who are more likely to have a lens collection of possibly not even auto-focus lenses.

The larger camera body is needed… otherwsie they’d have to make the next generation of NEX larger, which seems to go against the point of the NEX.

Marco Barrios

I think it’s a bit more complicated than that.

The NEX cameras are great alternatives to their bigger counterparts for those who don’t want carry big and heavy DSLR everywhere they go but still want something better than a regular point & shoot or a camera phone. Small size means compromises and with NEX (at least for me) it’s the slower AF speeds and the more expensive lenses. One of the reason why the lenses are more expensive is because they have build-in IS. The build-in IS on the other hand can make the lens design more complex and thus resulting in bigger lenses. E-mount is ideal for all kinds of adapters but again, the lack of IBIS makes the use of adapters like the LA-EA2 a less than optimal solution.

Of course you can always make an E-mount camera that’s bigger and contains the IBIS but what are the real advantages for such a camera. not compared to the NEX but to the other cameras out there?

Cyrus

Honnestly, it seems unjustifiable for me:

1. They Will continue to develop more complicate and more expensive lenses when they do have the opportunity to avoid that.

2. Why should people liking rangerinder style camera (even experienced/pro users) could not get same advantages as the others who like DSLR style camera?

Only two solutions are possible if we want to be a minimum coherent in product strategy:
Either E-mount has IBIS… Either not!

C

The rumor yesterday stated that it does freauture IS.

akirakun

As you said… it’s just a rumor!

C

I think the rumor is based on someone’s firsthand experience testing the camera.

Boooe

the question is more like is, is IBIS oly’s “5-axis” or sony’s old

Pb

it’s weird that they’d put IBIS in it, especially for such a low price.

theres more lenses than not that has OSS in lens, if sony wants users to buy sony lenses then one of the stabilization will have to be turned off most of the time, but if they make it IBIS it’ll mean people can adapt third party lenses and sony will be loosing in terms of lens sales…

ME

Can’t wait to place my 16-70 CZ pre-order. All I need to know now is when Sony is going to trelease the NEX 7 successor….

Great, the new, cheap camera will have IBIS. Paired with my EOS lenses and the Speed Booster, I will no longer need to wait for the expensive FF NEX.

Great strategy, SONY. Just what we all wanted :>

Nerd

The world will never be the same again

Maximus

So we will sie ILC-A cameras in 2014, right?

Portmixus

Hello Andrea, no offence but…is it possible that ILCE is just the categorical name voor de A3000?

They say DSLR, ILCE and SLT…the full name is stricly spoken DSLR-A900, SLT-A99, ILCE-A3000…but we’ll all just be saying A3000 and not ILC-3000 :-)

I think that’s perhaps the most plausible explanation?

Or it could just be that Sony chose this strange ILC-3000 name :p
I still think that it’s going to be an A3000, in the category ILCE camera’s ;)

My 2 cent

Cyrus

+1

Just strange it was not E3000 but A3000
Perhaps everything will merge in the future…
All the caméras will come in E native mount + included adapter (mirrorless) including the drive motor..

I was confusing from the begining…
A(lpha)-mount and E-mount being part of the Alpha product.

fola

AFAIK The A in A-mount never stand for alpha. Maybe it comes from autofocus, because it was the mount for Minolta AF lenses.

AlphaGuy

A-mount was indeed “Alpha mount”. Minolta used “Alpha” for twenty years as the brand name in Japan and Asia, elsewhere it was the Maxxum or Dynax.

Sony put the Alpha/Maxxum/Dynax brands under the “Alpha” brand in 2006 when they acquired it from Konica Minolta. It was only intended for SLR models. Back in the day it was written as “α™ mount system” with the TM symbol showing that the “a” was in fact a trademarked symbol for “Alpha”.

Sony has since applied Alpha to the non A-mount system, which is typical of Sony’s marketing stupidity, they really are incompetent at brand awareness and the subsequent confusion it causes.

End of Minolta/Sony history lesson. ;)

cyrus

Many thanks for the refresh!

Then… Better if they used Epsilon “ Ɛ” for E-mount instead of “α”
Epsilon stands for infinitesimally small in Mathematics… Which I think could be very cool :)

Marco Barrios

I have to agree.

Interchangeable Lens Cameras, either:

Alpha cameras with A-mount or
Epsilon cameras with E-mount.

Wouldn’t that make.sense Sony?

Æ-mount if the dual mount ever happens :)

Vlad

“Sony’s marketing stupidity, they really are incompetent at brand awareness and the subsequent confusion it causes.”
And there you have the whole problem with Sony in one sentence.

elpaciko

olympus already has e3, e30, and e300.. sony cant have their camera model start with e

maybe sony should use B instead.. for beta.. alpha and beta

Maximus

Tell that Nikon and Canon D60 (yes Canon D60 not 60D)

elpaciko

Yes canon has d30 and d60 back in the early 2000… they stopped using letter d in front of the numbers ever since. Most probably to avoid confusion with nikon.

So whats your point?

Gav

Fingers crossed for some alpha pro camera announcements soon!!!…

animalsbybarry

The addition of the e to ilce is a good idea it will reduce confusion sbout mounts.
I jope ilc-3000 becomes ILCE-3000.

MustBeCrazy

Even though i’m debating buying an a99 or waiting for next generation alpha FF. since my a77 is on its death bed, i’m just curious Would it be a possibility for sony, to bring an ILCA (for a mount)out in the future? that they have ILCE being announced tomorrow.

Andrea nothing about firmware update that previously scheduled for this summer ?

Thanks

Ben

This is such an exciting time to be a Sony fan. I’m not quite a Sony fanboy, but maybe after all the rumored products are released and positive reviews start coming in as they did for the RX cameras. Even if Sony were to only release this coming wave of products on Tuesday for the rest of the year, I would consider that job well done. But with a release of some new products for the entire market and not just for Sony, with the QX lenses and a long hoped for and rumored FF mirrorless camera (yes, technically Leica meets this description), Sony is indeed shaking up the camera industry. Now is a good time to be a Sony fan indeed.

Why do they have “DSLR” still categorized? Is there a surprise coming?

Is ILC just another word for mirrorless? So would NEX also be ILC (Interchangeable Lens Camera)?

SLT… Ok we got that for native Alpha mount.

But when does the “DSLR” become available? It wouldn’t be there without a reason. Or is it just for legacy support?

Kum

Andrea can you give as any details about the nex 7x? Is it coming or not?

OLPaFuSoCaNikon

ILCE3000 would definitely the replacement for my aged EOS500D, since most of my EF lenses are non IS, the camera can just use its IBIS to stabilize all of them including my 50mm 1.4.

e

LICE ?? Who wants LICE

Great Marketing choosing names far too close to Bad Issues

Best Award still goes to

The GM General Motors Care – The Chevrolet NOVA

Brilliantly names for the Latin market
GM marketing could not figure out why it failed.

NOVA = NO GO –

Seems that SONY hired those GM marketing people.

animalsbybarry

Thats ILCE not LICE

Marco Barrios

It’s spliced lice you blick!

Macintosh Sauce

Hey! Don’t insult Blick Art Materials! :-)

Pb

hahaha when i first read it i kept wanting to call it the LICE camera too

Tom

Probably gets annoying, but is there going to be a NEX 6 / NEX 7 successor soon? Need to now, cause I’m gonna need a new camera soon and if there won’t be a replacement by Sony, I’ll go with Fuji. It’s about time for another high end NEX aside the FF. Who really needs the NEX 5T? Seriously, bring on some real cameras with VF!

Citrus

If you need a camera now, what’s wrong with the NEX 6 or 7?

Tom1

The horrible interface

NEXfive

I’m one of those wanting the NEX-5T, since I don’t need a viewfinder and dislike bulky cameras or retro style. I want my camera as small as possible, but with APS-C or FullFrame sensor. If you’d followed here you’d know that of course a NEX-7 successor and a FullFrame-NEX are just around the corner. No need to whine, while I doubt there’ll be a NEX-6 successor soon, since the NEX-5T only seems to get NFC plus a new User Interface, which the NEX-6 might get via Firmware Update as well. Only a few days to wait. But maybe you’d be better with Fuji anyway – they’ll calm you down with fewer releases ;-)

NEXfive

Well, since the ILC range is now officially listet between Sony’s A-Mount cameras, THIS is A-Mount news!

Mart

Is there anyway I could buy a Japanese set and upgrade the software to English version? I really dun want my camera to look like “LICE”. Wahaha!

Vlad

To answer your question, nope. And that was a dumb joke.

Wayne Summers

So I guess the new mirror less A-mounts will Be ILCA??

LR

Remember there were rumors about cameras featuring a collapsible LEA-1 adaptor. There even was an official Sony presentation with this big camera.

the ILC line could go into this route as well.

The SLT and OVF future looks darker and darker

Bill

If the E-mount series of ILC end up being ILC-E3000 etc. Will the new ILC (non SLT) line of A-mount be called ILC-AXXXX?

Contact me! (Andrea)

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