On January 12, the Agriculture Marketing Service (AMS) of the U.S. Dept. of Agriculture (USDA) announced it had withdrawn its grassfed standard used in livestock and meat marketing due to lack of a clear congressional mandate to maintain it. While these changes at the USDA are largely procedural, this development could result in a proliferation of “grassfed” claims that do not meet consumer expectations. In light of the USDA’s announcement, transparent third-party certifications that clearly define 100 percent grassfed production (like Certified Grassfed by AWA) become more important than ever for protecting the interests of “true” grassfed farmers and conscientious consumers alike.

Nathan Root and his family raise Certified Grassfed by AGW beef cattle at Root’s High Meadow Angus in Cattaraugus County, New York. For most of Nathan’s life, his family raised dairy cows outdoors on pasture. But when he was around 18, the…

Jocelyn Biggs is the third-generation of her family to live and work on the land in southeastern Alberta where her grandfather began farming in 1956. As the oldest of four girls who were homeschooled on the family ranch, Jocelyn took…

John Whiteside got his start as a cattle rancher by accident in the mid-1980s when he bought a few steers to help graze down overgrown pastures his horses had unevenly eaten. After successfully replacing his Bush Hog mower with steers,…

Kimberly and Brian Harry raise Certified Animal Welfare Approved by A Greener World (AGW) laying hens, laying ducks and Certified Grassfed by AGW beef cattle at Minka Farm in Efland, North Carolina. Located in Orange County, the farm was a…

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A Greener World promotes verified farming practices and encourages food choices that deliver positive impacts for the environment, society and animals—whether farmed or wild. We advocate practical and positive solutions, centered on a range of trusted and transparent market-based certifications, to inspire people to spend their food dollars in ways that result in real change.