Let us not kid ourselves: disasters occur, despite contingency plans set up. And it is in high pressure situations such as these when authentic leadership is examined. Mentioning numerous case studies, the writer provides a guide to assist managers direct their firms when the unimaginable occurs. It begins with gathering the management team that is perfect for the disaster at hand and taking responsibility.

This means conveying with transparency, uniformity as well as a long term vision, in a personal way, in order to prevent doubt from the organization that is crippling. As a way to get prepared for the subsequent thunderstorm brewing on the horizon? Therefore, like it or not, other disasters will unavoidably arise, companies also have to learn from a crisis.