“We said last year that one of our goals was to establish building blocks to grow on," says CW president Mark Pedowitz, "and now with our new hit Arrow and fan-favourite Supernatural on Wednesday night, and the continued success of The Vampire Diaries on Thursday, we’ve been able to do that. Not only do Arrow , Supernatural and The Vampire Diaries perform well on-air, they’re also extremely successful for us both digitally and socially. I’m thrilled to have all three shows returning to our schedule next season.”

Arrow has been a major ratings hit for The CW’s and is currently the network’s most-watched show with audience up to 4.3 million. The Vampire Diaries remains a hit in important target demographics women 18-34 (all those shirtless shots and smouldering glances work, y’see) and is also a massive hit on the social networks (OMG! Damons shirt OFF! Skweee!). Supernatural has actually seen audiences increase year (up to 15%), partly because it’s been paired with Arrow , and partly because it’s got its mojo back.