*Now don't get me wrong, I have only heard 4 tracks from this album and I can instantly tell that this is her worst album in her career and one of the worst of 2010! This album absolutely reeks of attention and it shows just how stupid, untalented and slutty Rihanna is. You would expect music that is world class from someone who has made herself into one of the biggest artists of all time. Yet she just brings out an album full of pure crap that is only charting well because it is full of 'catchy' beats that people with no decent music taste like even though the album struggles to even reach a 'listenable' standard.

First of all, the album is called "Loud" which obviously shows just how ordinary yet attention seeking try-hard this chick is. When Cassie Davis released her debut single "Like It Loud" she was instantly named a "try-hard" for trying to be popular with the music audience. Here Rihanna is doing the same thing with such a ridiculous album title like that.

Her lead single is called "Only Girl (In The World)" and if you judge the song by the title you would think how stupid she is to write a song about being the Only Girl that ever existed. Who would to be the only girl in the world? Is she really that selfish and self-centred? Is she really so stupid to think that it would truly happen?

And then you listen to the actual song and it is just absolutely painful to listen to. She is yelling and screeching in the chorus and it can almost make your ears bleed. The whole song is supposedly 'catchy' but is just made of the same unoriginal beats that have already been used by other artists. This song is nowhere near as "amazing" as people make out to be. It is simply your average dance song, with the same beats, sounds and noises ruined by a massive scream-fest that is worse than Katy Perry's vocals on "Firework."

Her 2nd single is called "What's My Name?" WTF! What a stupid song concept! Everyone is smart enough to know their own name. Even the mentally retarded! How stupid can this chick be? And then you add an overused rapper, who barely has any success outside of the US and you have the biggest sleep-fest track of the year. Rihanna simply proves how childish and stupid her songs are by asking herself what her name is. Throughoutt the whole song she goes "Oh na na" 20 bloody times and the whole song is littered with random “wo-ooh-woah-ah-ohs” in the most ridiculous places where it doesn’t make sense. Who bothers singing stupid lyrics like "Oh na na" or “What’s My Name” so many times? The song also features extremely poor lyrics like "Cause your just my type, oh na na na na." Nobody but Rihanna would sing or write such a retarded and stupid song.

Now her 3rd single, “S&M” is the worst song of her career and I’ll go ahead and say it has a good chance of being the worst song of the past 10 years. If anyone knows what S&M is, you’ll be horrible disgusted that someone like Rihanna would sing such a song! Rihanna is one of the most well-known artist of all time and has a massive following and reputation. Now, she releases this song so lyrically disgusting you would literally want to vomit. How DARE she? Release something as sexually disgusting as this song? (Seriously, look up the lyrics). Here is the chorus:

"Cause I may be bad, but I'm perfectly good at it Sex in the air, I don't care, I love the smell of it Sticks and stones may break my bones But chains and whips excite me"

Can you believe that? Here is the sluttiest and the most disgusting song that you will probably ever see and it’s set to hit #1 in Australia. It’s absolutely atrocious and I am appalled that people would buy such a thing.

Not only is it lyrically bad, her vocals again are bad (she sounds stupid, not slutty) and the whole song is based over ANOTHER cheap, overused beat that WE HAVE ALL HEARD BEFORE! When will this nightmare end?!

The final song I have heard from the album is Love The Way You Lie Part 2. I didn’t like the original but I do acknowledge that it’s a good song. Now, here they are making a Part 2. A part 2 is unnecessary! If Rihanna or her record company ever releases this, it is purely because they want money. Look at the success of Part 1! They are just trying to milk more money off the public by making them buy another version.

I actually heard in an interview that Rihanna said that she was very "happy" with the album because it was full of "Rihanna-only" tracks. She even mentioned how other artists with the likes of Katy Perry, Lady GaGa and Kesha (Yes, she actually mentioned them) usually release songs that are ordinary and nothing new:

"You know, I'm glad I made this album because it's full of songs that are, like, "Rihanna only" songs. Everyday you have artists like Katy Perry, Kesha or Lady Gaga and they just release ordinary pop songs that, like, anyone could sing. I wanted to release an album where only I could sing the songs and people would say, 'oh yeah, that song is by Rihanna' not just your ordinary pop song" (Not exact words, but along the same lines).

And actually, SHE'S RIGHT! This IS a Rihanna-only album, these songs are distinctively "Rihanna" and no other artist would actually sing these songs, BECAUSE THEY'RE SO HORRIBLE! Even Kesha is smart enough to NOT sing a song where the singer ASKS HER OWN NAME. Not even Lady GaGa is self-centered and arrogant enough to sing a song about being THE ONLY GIRL IN THE WORLD. Even Katy Perry wouldn't want to screech like that! Even artists like Britney are decent and have enough class to NOT sing about "S&M" even though "3" was pretty atrocious lyrically!

Summing up, this album is crap and it just brings Rihanna’s half-decent career to a new low with the most stupidest, screechiest and sluttiest songs of all time. The songs she has released is beyond terrible and doesn’t deserve to exist. The only good thing about it is that no other artists will ever copy this crap because, IT IS CRAP! If I ever get my hands on this CD, I will BURN IT! This is Pop music at its worst! Give me Lady Gaga, Katy Perry, Kesha, Britney, Christina Aguilera or Fergie ANY DAY!

Thankfully, this won't reach #1 on the album chart and never will which just shows how meh her fans think of her. People only like her because of her singles and couldn't care less about her other album tracks which appear to be much much better. People only like Rihanna because she gives the people what they want, which just unfortunately has to be crap trashy cheap crap.Last edited: 28.03.2011 13:31

*I gave this a listen and wasn't expecting much. Thankfully, I wasn't disappointed. With a gun to my head, I'd say Fading, LTWYLII and California King Bed are the least irritating, but they're all virtually either screechy and trashy and/or dull and snooze-inducing. Again, take a break woman!

**It has been a while since I've heard most of the songs on this album, but the singles' omnipresence in the charts makes them hard to avoid. It serves appropriately that they are among the lowest quality on the album, (this is the first three at least, the 4th one seems to be one of the better tracks on the album).

I should start by saying that I've never been a fan. This will most likely not change over time, but I should acknowledge this just to be fair to anyone who questions my review score. Being a non-fan, it means that I never have high expectations, and thus can't ever be disappointed with what I get. That being said, the hype surrounding the first single, "Only Girl (In the World)" made it seem to have potential. Unfortunately this was met without reasonable explanation, as I found the song unappealing, with its bizarre concept and horrid vocals. Naturally it was a massive hit. This was followed by yet another mediocre song in "What's My Name" that continued all the things that were wrong with the previous single. I tired of it quickly and it was not remedied by numerous people insisting that it was a brilliant. Sure, they're fine to think that, but I just don't see it. Somewhere in the middle of this, I began to hear some of the album tracks. They ranged from the listenable yet average to the horrific. A general outlying problem I had was the vocals. The idea that we have singers that cannot sing truly baffles and worries me. It's a worrying sign for the future of popular music, which I admittedly can live with now, but in the future I'll have to deal with an increasing volume of opinions that some of this music is classic. It may be an upstep from whatever horrible state it ends up to be by then, but bad music is still bad music. This paragraph has been going for too long, I should probably start a new one.

There that's better. There's nothing uglier than ill thought out paragraph sizing. There's also probably nothing more irrelevant than talking about the consistency of the length of paragraphs when I'm supposed to be talking about music. I shall resume that. S&M is baaaaaaaaaaaaad. I mean really bad. There's so many things wrong with it that I don't know where to begin. Fortunately I've already reviewed it and it's probably best to see that for my collective thoughts on it.

As for another point I've hammered, release timing! One thing that ruins a lot of artists when releasing their (usually second) album is taking insufficient time after the previous album to do so, which results in a rushed album and quality suffers. This album was released approximately 12 months after the previous one, and based on what I know from that album so far, it definitely shows in this. There are no real ideas here, just a bunch of tracks slapped together and packaged and sold. The real kicker here is the inclusion of a continuation of an already massively popular song in "Love the Way You Lie". What this does is lure fans of that in just to get that one song, a strategy that angered many iTunes reviewers when they made it impossible to buy the song on its own in the US iTunes store. Sure, I don't ask albums to be a cohesive effort, but it's when something as egregious as that occurs that I start to question things.

To conclude, I found this to be subpar as both a collection of songs and as an album on the whole. A big disappointment as I occasionally find pop albums to be better than the singles suggest.

***It is not a bad album - a few very good hits, a few songs where Rihanna demonstrates she can really sing well , a few where she can sing in a Barbados accent, a few where she can sing loud and a few collaborations.As my favourite Rihanna songs are Pon da Replay and Umbrella, none of the tracks on this CD are as good as those two.