ABOUT ME

Since Always is my personal blog where I often talk crap, gush too much over my latest model /editorial obsession, use the occasional(often) bad language (I'm sorry in advanced if this offends) post too many pictures and generally litter the internet with my day-to-day garble.

Interested and influenced by fashion and the industry from an early age, with a model big sister and designer within the family. Over the years I have developed an (unhealthy) obsession with magazines [fashion editorials], street style, awesome accessories, simple luxury and making things that I want and cant obtain; hence I decided to create my own label with the intentions of making items which reflected the aesthetic of how those that influence and inspire me dress. not necessarily confined to a particular trend or season.

Those who just get "it" - without trying too hard.

I split my time between Sydney and Byron Bay Australia, designing what I (and hopefully others) want to wear in the not to distant future.