The Feminist Bride returns as a guest on the Bridechilla Podcast to discuss the wedding tradition of name change (Ep #226). Host Aleisha McCormack asks (and I answer) why do women change their name? Should they? What other options are there? How come men don’t? There’s a whole lot to consider than just your personal motivations – seriously, they might shock you. If you’re a feminist bride (or groom) grappling with whether or not this tradition is for you, I highly recommend you give it a listen (which you can do on iTunes, Android or by downloading the bridechilla app!

And if you missed The Feminist Bride’s first guest spot on the podcast, check out Episode 169, where I discuss the traditions in most need of feminism and the obsolete and sexist symbolism imbedded in them.

What does it take to be a truly modern and feminist bride? I come across a lot of proud brides proclaiming to me how forward thinking they are. For example, a bride might explain how she explored all the equitable options before taking her husband’s surname…but forgot to ask him to consider taking hers. Or a bride will explain how she is going to trash the dress to stick it to the wedding industrial complex not realizing the wedding industrial complex doesn’t care because it already got her $1,500 for the designer gown.

“We have yet to escape the teasing, but we have fully embraced our nickname,” Joel Burger told the Register. While people are having a good laugh with the couple over their uniquely commercial union, let’s talk about how it seems that the couple are practicing the rare neutronymics! Neutronymics is a term I coined where a married couple either retains their two surnames, incorporate both names (hyphenation or middle name replacement) or create a completely new name out of both their names. If Mr. Burger is actually adding on Ms. King’s surname, it is one of the rarest examples of men doing so.

As it stands less than 10% of women today either practice neutronymics or one-sided hyphenation (meaning as a couple, only the woman changes her name). Around 90% of women practice patronymics (taking his name) and so few men practice matronymics (taking her name) or neutronymics that their number doesn’t register on the scale at all. So it’s a pretty big deal if Mr. Burger is going for the full regal sandwich moniker. Which if he is, I think that’s amazing. Even if he wasn’t planning on it, it might be in his finance’s and frig’s best interest if the chain is looking for local spokespeople. Because by the powers of fast food, the burger chain, Burger King discovered their nuptials through the modern wedding announcement platform – Twitter. Instead of celebrating the couple by gifting them with a copyright infringement lawsuit, Burger King decided to gift them an entire wedding.

While I have strong mixed feelings about such corporate sponsorship for “one of the most important day in the couple’s life,” I can’t help but wonder what a Burger King Wedding would look like? First and foremost, the King has to reside as their officiant. If he approves of the marriage he will give his signature thumbs up, then the couple may kiss. Upon saying I do, the couple shall be crowned in BK’s customary regalia. The cocktail hour will serve mini sliders, onion rings and chicken nuggets. Instead of a swan-sculpted ice luge, a large B.K. insignia will dispense the finest of Pepsi colas and Mountain Dews for guests. The reception will start with the chain’s classic chicken Caesar salad and then be followed with a banquet of burgers piled so high it could reach the Gods. The couple will have their first dance to the classic Burger King song, “Have It Your Way” and cut into a burger-themed wedding cake designed by none other than Cake Boss. Guests, with their bellies full from Extra Long BBQ Cheeseburgers, will leave happy, especially when go home with a kid’s meal toy and their pockets full of Junior Whoppers. But most importantly the after party will feature a sacrificial Ronald McDonald effigy in order to ensure a prosperous life together and many little Kid’s meals in the couple’s future.

So why is Burger King doing all of this. For one, it’s really good press, especially after the debacle in 2005 when a lady called 911 because the store couldn’t get her order right. But maybe I’m being cynical and they just believe in a good old fashioned love story. It will be really interesting to see if the chain totally commercializes the couple’s wedding in a marketing stunt and a gross display of the wedding industrial complex or leave the couple to their own wedding design devices (their original intention was to just hand out koozies with their name and the BK logo on the back). If selling out their wedding is the cost for a man practicing neutronymics, I’m actually on board for a Whopper-themed wedding then. Sexism in name change is one of the worst sources of inequality in wedding traditions so I say take the small wins even if it’s from the dollar menu.

I winced when I heard Ms. Amal Alamuddin was changing her name to Mrs. George Clooney. She became yet another example of a women choosing for her identity to be represented by a man’s after marrying. Here’s how her decision, one shared by the majority of women, is vastly more complicated than it seems.

Taking your first steps as a child are a big deal, so are the ones you and your spouse take together as newlyweds. Who wouldn’t want to step off on the right foot into a lifetime of marital bliss? It’s not the actual steps one takes at the reception that matters (though knowing how to walk in high heels under layers of tulle is a feat unto itself); it’s how the Master of Ceremonies introduces the couple that makes a big difference.

Fiancés planning a wedding have incredible purchasing power. I’m not just talking about the ability to buy two nude ice sculptures in the likeness of the newlyweds for the reception; I’m talking about the kind of purchases and investments that help make the world a better place via your wedding.

Really Kate Spade? This is a little low brow. Sure Carrie Bradshaw wore her trinket Carrie necklace religiously, which had more intrinsic value than any other high fashion item in her closet but it also didn’t assert any social gendering.

There’s probably no “Mr.” version of this necklace, but even if there were, it still wouldn’t represent men discriminately based on his relationship status like a “Mrs.” necklace does. Brides and wives need to think about what it means when being called Mrs. Mrs. carries a lot of unfair social construction and identity politics compared to Mr. When a man marries his identity and name does not change based on his new relationship status, but a woman’s does according to name change tradition and that has a lot of sordid historical weight to it.

Want to be treated as an equal, maintain the integrity of your identity without having to redefine it just because you went through a new life stage? Than opt for using Ms. It’s a much stronger statement and from this feminist perspective a much more awesome sentiment to wear around your neck.

As The Feminist Bride this topic is the most distressing to me. After researching all wedding traditions there are three that earn the top obsolete, sexist and promoting inequality – engagement rings, bridal showers and name change. Now, women are starting to understand that third-wave feminism is about choice, but I have to say that when it comes to name change it isn’t an educated one.

There are three reasons why the tradition of women adopting their spouses names exists.