Whether its a casual just woke up dewy refreshed look or a high intensity glam strobe & contour, the **LIGHT REFLECTIVE HYLIGHT + MATTE CONTOUR kit** will keep you looking chiseled.

Elevate your bone structure every time and add the perfect dimensions to your features with these 3 shades of vegan + organic, smoothly dewy and pigmented highlighter and 3 shades of bronzed contour for light to medium skin tones.

You may think makeup has so little to do with environmentalism. But look closer. they locally source every single, whole food ingredient in our signature products, choosing for both form and function. Drawing on the power of 8 herbs that come from Canada, their products are hand made and infused with Reiki. This ties together a local Canadian economy, a reductionist approach to our carbon footprint, and an intuitive and stylish understanding of the body & environment.

Founder Sarah Devika is a beauty lover, world traveler, and spiritual urban hippie. She spent one year on a quest to seek out natural wonders and to inquire into the collective about what we all find beautiful. Urban Minerals is her continuous ode to women and humans who love beautiful things. Everything is made me with care and conscience for the state of the natural world around us and within us, and helps in part to continually give back to our global social and environmental communities. She's currently working on her first memoir, about this year-long travel, while she runs her company, raises her son and actively lives a healthy and balanced lifestyle.

Urban Minerals is an award-winning natural cosmetics company. We are certified vegan and cruelty-free and we are devoted to creating clean PRO products. Everything we do is made with the same ethos across the board - namely that it needs to have high-quality ingredients, be environmentally sustainable, as well as socially purposeful, meaning the outcome always benefits women in whatever capacity it can. When you align with our brand, you'll also recognize that we infuse every particle of our products with Reiki energy, so that you can feel uplifted and beautified from the beginning of your routine to the end of your day.

You may think makeup has so little to do with environmentalism. But look closer. they locally source every single, whole food ingredient in our signature products, choosing for both form and function. Drawing on the power of 8 herbs that come from Canada, their products are hand made and infused with Reiki. This ties together a local Canadian economy, a reductionist approach to our carbon footprint, and an intuitive and stylish understanding of the body & environment.

The Woman

Founder Sarah Devika is a beauty lover, world traveler, and spiritual urban hippie. She spent one year on a quest to seek out natural wonders and to inquire into the collective about what we all find beautiful. Urban Minerals is her continuous ode to women and humans who love beautiful things. Everything is made me with care and conscience for the state of the natural world around us and within us, and helps in part to continually give back to our global social and environmental communities. She's currently working on her first memoir, about this year-long travel, while she runs her company, raises her son and actively lives a healthy and balanced lifestyle.

The Brand

Urban Minerals is an award-winning natural cosmetics company. We are certified vegan and cruelty-free and we are devoted to creating clean PRO products. Everything we do is made with the same ethos across the board - namely that it needs to have high-quality ingredients, be environmentally sustainable, as well as socially purposeful, meaning the outcome always benefits women in whatever capacity it can. When you align with our brand, you'll also recognize that we infuse every particle of our products with Reiki energy, so that you can feel uplifted and beautified from the beginning of your routine to the end of your day.