Building a to-do app good enough for Apple devices.

Before Apple brought Reminders to the iPhone and Mac, before Clear ever existed, SimpleTask was the simple to-do app that synced between iOS and OS X. It was built to be flexible for all users, from people who wanted little more than a digital notepad, to those who wanted some reminders and GTD functionality.

SimpleTask was built out of frustration with available task management apps for iOS and OS X. It features a simple interface that doesn’t make you jump through any hoops to add a task, yet still provides many features to organize and categorize if that’s your thing.

For a 2.0 refresh of the SimpleTask to-do app for Mac and iOS, I wanted to make the icons cleaner and more professional.

This meant redrawing the post-it and going for a smooth, vector check-mark instead of a previous “hand drawn” one. I went for a nice wood background to match the app itself.

I was in also charge of the website for SimpleTask, from writing the copy for the various pages to creating every image on the site.

We wanted to maintain an “Apple-like” feel while keeping a unique identity. Using color liberally compared to Apple, but using similar font families and layout accomplished this.