T-Mobile wants to come on strong this Spring with a marketing focus that emphasizes their industry leading value and featured smartphones such as the Samsung Exhibit 4G. Wait what? The Samsung Exhibit 4G? That’s the phone that is going to be emphasized for Spring marketing? Who on earth is running this show anymore? Didn’t I just write about this?

Now I understand that in order to emphasize the “affordable” part of this Spring focus there is an argument to be made for showcasing an affordable smartphone. Why can’t we have the best of both worlds though? A smartphone that truly competes with the big players on other networks like the HTC Sensation 4G running on T-Mobile’s best value network? Can’t we make an argument for that as well?

I’ve always said and these words have been tirelessly echoed in the comment section that part of T-Mobile’s biggest problem with luring away the data-heavy big dollar customers from other carriers was a lack of powerful smartphones. With the T-Mobile G2x and the HTC Sensation 4G T-Mobile has put itself right in the running now for best smartphone lineup and that’s what should be emphasized. The Samsung Exhibit 4G is a great phone for a great price but it’s not the phone T-Mobile should put front and center. That’s my two cents anyway.

About David Beren

David is the founder and Editor-in-Chief of TmoNews.com. He considers himself a Jedi Knight, capable of leaping tall buildings in a single bound and a connoisseur of fine cell phones. He has been involved in the wireless industry since 2003 and has been known to swap out phones far too many times in any given year. Should you wish to contact him, you can do so: david@tmonews.com.

I agree, I think affordable or lack of a better word cheap just equals high churn, it has been my experience that the more you have invested in a company the longer you stay. Also if you can’t afford to drop 200 on the most powerful super phone in the states then may be you need to conserve a bit and make sure you can afford to cover your bill for the next 24 months, I know that sounds rude but the churn rate on free smart phones due to non payment of bill with in the first 12 months is over 60%. Just sayin!!!

Our focus needs to be on our powerful line up, and how we stack up, because when you truly see the results there will be no question as to who is faster in more markets with more to come!

Danishswag

except it’s an HTC commercial that happens to involve a t-mobile phone :P

Parkersplus

Is there anybody that know how much the phone cost full price

http://spritemoney.myopenid.com/ Andrew

David, you should run T-Mobile USA.
Anyways I was talking to someone who switched to sprint, and they were complaining about Sprint’s service & price but they said they loved their HTC EVO, and they told me T-Mobile doesn’t offer a device similar to the EVO, and I told them the HTC Sensation is coming out on June 15th and they didn’t know what it was. T-Mobile USA in my opinion, as of right now, they are trying to “kill themselves” to prove that they need this AT&T/T-Mobile deal to go through

http://pharaohtechblog.blogspot.com/ Conan Kudo (???????)

This problem isn’t new. I don’t think I’ve *ever* seen T-Mobile directly market a high end device, except the Samsung Galaxy S 4G.

http://spritemoney.myopenid.com/ Andrew

David, you should run T-Mobile USA.
Anyways I was talking to someone who switched to sprint, and they were complaining about Sprint’s service & price but they said they loved their HTC EVO, and they told me T-Mobile doesn’t offer a device similar to the EVO, and I told them the HTC Sensation is coming out on June 15th and they didn’t know what it was. T-Mobile USA in my opinion, as of right now, they are trying to “kill themselves” to prove that they need this AT&T/T-Mobile deal to go through

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