Salesforce enthusiasts took refuge from the brisk temperatures of New York City at the Javit’s Convention Center on Wednesday to kick off the Salesforce World Tour. Attendees networked with vendors, gathered various giveaways in their Apttus bags, and helped the Salesforce Foundation and City Harvest in their efforts to end hunger in the greater NYC area.

In addition to all the excitement on the expo floor, thought-provoking sessions were happening throughout the day. Vice Chairman and President of Salesforce, Keith Block, announced two major launches—the next generation of Social Studio, and the new Salesfroce1 Mobile App–before delivering the day’s Keynote on the vision of the Salesforce Customer Success Platform. He discussed how the analytics cloud has transformed over the years, specifically in its accessibility, allowing users to connect on any device, in any location to the cloud.

Accessibility has had a dramatic impact on how companies today are conducting business and connecting with their customers on a daily basis. Through the new Salesforce1 Mobile App, businesses can be easily run remotely, allowing sales to grow at a faster rate, customer service to be delivered consistently, and ultimately more revenue to be generated. Mr. Block emphasized that “the customer is at the center of the universe,” yet 77% of customers are not engaged. By capitalizing on the growth in customer engagement through mobile experience, connected products, communities, and analytics, companies can see as much as a 23% growth in revenue, which is huge.

The Keynote was capped off with a special guest presenter from Girl Scouts of the USA, who made the day a little sweeter by providing a box of signature cookies for everyone in attendance. The presentation illustrated how Salesforce has expedited the Girl Scouts sign up process from weeks to a day, and made their training process faster and more accessible. As an organization built on the notion of empowering girls through activities and challenges “in the field,” being able to access their business from remote locations hugely impacted their success.

In short, by integrating innovative technologies and connecting with customers in non-traditional ways, companies large and small are redefining the path to success.

Cordelia is a Marketing Coordinator at Apttus with a focus regional marketing initiatives including events, campaigns and partnerships. Previously she was an account executive for Yelp and a marketing assistant for the Washington Nationals.