The Ovum Decision Matrix: Selecting a Mobile App Development Platform Solution highlights what companies should be looking for in a MADP solution. Given the amount of time, energy, money, anxiety, and attention that is being aimed at enterprise mobility right now, this report is quite timely.

This guide gives you a concrete definition for each criteria and explains why it is crucial to consider each capability as you determine the right mobile app platform for your goals. The criteria you see throughout this guide has been identified by Gartner as the essential set of functions needed for optimal performance of your platform.

Mobile apps drive up to 4-times longer engagement than mobile sites, but mobile application development platforms (MADP) have mainly been focused on developers, making personalization and adjustments difficult for marketers. Adobe has changed that. Gartner recently evaluated the top MADP vendors, across a variety of criteria, including Completeness of Vision and Ability to Execute, and named Adobe a Leader in their Magic Quadrant for Mobile Application Development Platforms report.
We help marketers and developers work together more efficiently, giving marketers an easy way to make, manage, measure, and monetize their mobile apps, so developers have more time to create rich app features.

GigaOm is seeing a new breed of services that promise to accelerate the mobilization of existing enterprise applications and business processes. Early mobile-application development solutions (MADP) were resource-intensive, requiring custom client code for each supported platform, as well as an on-premise middleware layer to connect mobile clients to enterprise backend systems. In this new model, code-free, configuration solutions - aimed at business analysts and lines of business- are revolutionizing the landscape, consolidating tools and services to simplify cross-platform enablement, and reducing time to deploy and cost tremendously.
This report describes mobile-application configuration (MAC) tools, articulates their business value and suggests conditions under which they may be a good choice for an organization.