60% Visit YouTube Once A Week Or More

April 9, 2013

YouTube is the king of online video – but just how popular is the site? A recent survey by AYTM reveals that 60% of respondents visited YouTube at least once per week in March 2013. And only 9% of respondents “never” visit YouTube.

The site’s popularity is still growing: 30% of respondents said they visit YouTube more often now than they did a year ago. The majority, 53%, said they visit YouTube the same amount as they did a year ago. Only 17% said they visit YouTube less often.

The majority of respondents ( 58%) not only watch videos on YouTube, but also have a YouTube account. However, 38% never signed up to use YouTube, and 4% had a YouTube account in the past but don’t use it anymore.

Other highlights from the report:

22% of respondents visit YouTube every day

28% visit YouTube a few times per week

10% visit YouTube about once per week

15% visit a few times per month

How does this play out against the competition? Over one-third of respondents (37%) said they “rarely” watched online video on a site other than YouTube; 11% never did. Nearly one in five (19%) watch other online videos “a few times per week.”

The main conclusion: YouTube continues to dominate online video, with no signs of slowing down anytime soon.