It’s the first major endorsement loss for the golfer in the wake of his cheating scandal and bizarre one-car crash.

Gatorade released a statement Tuesday saying the move to discontinue its “Tiger Focus” drink had nothing to do with the golfer’s growing scandal and that the decision was made before Tiger’s car crash and allegations of extra marital affairs.

In a statement to CNBC, Gatorade officials said: “We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010. We hope to share more about our 2010 plans soon.”

Does anyone believe this decsion was made months ago?

Waiting for the day when "Next Season" actually becomes "This Season."

The green flavor was good. I'll be sad to see that go. But, still, I never got the urge to bang another broad besides the one in my life after drinking Tiger's Focus. Something tells me it's being pulled because it didn't work the right way.

A God Damn dead man would understand that if a minor league bus in any city took a real sharp right turn, a Zack McCalister would likely fall out. - Lead Pipe