March Madness

Summary

I’ve worked two different roles at VersionOne. The first was the position of a Marketing Web Designer of course on the Marketing team, and the second as an Interaction Designer on the Dev team. This project was one of the campaigns I worked on while in Marketing. It was a one month campaign which included a website and email drip.

The Request

We wanted to create a fun campaign around March Madness to help offer clarity about the different roles within an agile environment, but also encourage a little fun competition between the roles. The request was to create a character representing each role that we could reuse for various parts of the campaign including t-shirts, emails and a website. The website would be a bracket setup where customers could sign up, and vote for their favorite character. Each week it would narrow down until a “winner” was crowned.

The Process

The panda was an image we used often as it tied into an ongoing Agile Pandamonium campaign we had. Keeping that in mind, I designed a fun version of the Panda representing each role in an agile team. These were applied later to the website I designed and created (which is sadly no longer live now that the campaign is over) where visitors could interact and vote for their favorite character.

The Results

We had a winner, “The Customer”! The pandas were reused later on t-shirts and for the email campaign.