DAQRI AR Concept

DAQRI AR Concept Design

AR DESIGN, CONCEPT

DAQRI is one of the leading augmented reality companies in the world. Paper Triangles had the pleasure to work alongside with DAQRI to concept and design the future of automotive HUD (Heads Up Display) and AR techonlogy. Our goals was to bring knowledge to the driver through design, information, and augmented reality. The concept video introduces rich and creative features as they would be seen in a real life environment.

We were presented with the challenge of making a futuristic HUD that is functional, realistic, and aligns with DAQRI's brand story and vision. We wanted to make sure the design was easy enough to glance at for information, but not get distracted while driving. Keeping the driver in mind is the number one priority in designing HUDs.

It was key, during the design phase, to always have the driver in mind. Only showing information that is crucial and necessary. We wanted to create a seamless enchantment of your every day driving experience.

The challenge was to create the next step in designing the concept. To add motion that was believable, beautiful, and above all functional. Adapting the prior language we had developed alongside DAQRI, it created a guideline for all our key features.

An important step early on was to map out areas and beats that would yield the highest amount of visual interest. The goal was to display the full concept of DAQRI's vision in a dynamic and utilitarian way.