web.com

For the last several years, Moniker and SnapNames have worked in conjunction, and the sale of SnapNames likely impacts Moniker customers more than most others. Last week, Key Systems and Web.com announced that SnapNames was acquired by Web.com for an undisclosed figure.

This morning, Moniker sent out an email discussing the sale of SnapNames and how it will impact clients and partners. I believe the most important takeaway from the email is that the company wants customers to know it will be business as usual for them, and the key contacts at Moniker remain the same.

One thing that is evident is that the company is likely going to have to go through the Moniker website to remove references to SnapNames, and it will also have to change its Twitter / Facebook handles, which are both currently "monikersnap." Sidenote: these are things we should all consider when we're trying to buy a domain name that is being used by another company... it's not just as easy as agreeing to sell the domain name!

From my perspective, in the last few years, SnapNames became more well known for its private domain auctions rather than its expiring domain auctions. I remember when SnapNames reported "bonkers" sales numbers for expiring domain names. The numbers may say otherwise, but that's what it seems like to me anyway. When thinking about expiring domain auction houses though, I still consider NameJet, SnapNames, and GoDaddy to be the "big three," again keeping in mind that I almost exclusively use NameJet these days.

According to tweets from two employees of Web.com this evening, Snapnames was acquired by the publicly traded company. I don't have details about the reported deal, and I can't find a press release announcing the news, but I understand that Web.com CEO David Brown informed employees of the deal earlier today.

Snapnames and NameJet are two of the main auction houses for expiring domain names. NameJet is a joint venture between Demand Media and Web.com, and it remains to be seen what will happen now that these two companies reportedly share the same owner.

I assume more details about the reported deal will be made public soon, especially given the fact that Web.com is a publicly traded company and will likely have to disclose details about a transaction. Once I hear more and receive an official confirmation of this deal, I will pass it along.

We just bought another company with more huge upside: SnapNames = global domination here at http://t.co/CGM2rkgFeF

I've used Network Solutions sparingly in the past because I found the domain name renewal rates to be expensive. I generally keep NameJet auction inventory at Network Solutions until the domain names are sold or come up for renewal, at which point they are transferred away. It's always been an easy process - a quick unlock and button check to request an authorization code, which was sent fairly quickly.

Well, it looks like the transfer process is now more like its sister company, Register.com, and that's not a good thing from my perspective. Both companies were acquired by Web.com in the last few years, and they likely share internal learnings and processes.

This morning, I went to transfer a domain name from Network Solutions, and I encountered a number of questions the company posed before I could get to the final request page. I was asked where the domain name is being transferred, why I am transferring it, if I bought it at auction, and whether I have other domain names at NS. That was after a couple of button clicks → Read More

Web.com put out a press release this evening announcing that the deal to acquire Network Solutions has been approved and finalized. The deal, valued at approximately $576 million ($405 million in cash and 18 million shares of Web.com common stock), was originally announced in August, and it comes on the heels of Web.com's acquisiton of Register.com in June of 2010.

This acquisition triples Web.com's customer base, and it will allow the company to offer cross-sells and up-sells to customers. In total, there are now about 3 million "subscribers." According to David Brown, chairman and chief executive officer of Web.com. "This transaction more than doubles our revenue, triples the size of our customer base, and provides the expanded scale to invest greater resources in growth and branding initiatives."

I am interested in learning more about the branding initiatives that were mentioned by Brown. Register.com and Network Solutions have built solid brand names over the last 15+ years, and they have arguably more consumer → Read More

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