4. Deploy: Let’s make it happen.

During deployment, we’ll deliver the final product — whatever that may be. For example, we might work with the printer to make sure your postcards are printed and mailed on time. We’ll send final files to the correct media outlet. Or we’ll provide you with the tools you need to execute your plan (for example, providing a calendar and text for a semester of Facebook posts).

MarComm’s role: Ensure final production or execution of your plan.

Your role: Varies based on plan. Let us know if you have any questions.