Embarcadero Technologies, Inc.

About Embarcadero Technologies, Inc.

Thinking of setting out on a database development adventure? Embarcadero wants to be along for the ride. The company makes data lifecycle management software used to build, test, optimize, and manage application infrastructure and databases for large corporations and government agencies. Its applications are used in the food services, health care, IT, financial services, education, travel, utilities industries, among others. Embarcadero's software is used for modeling, change management, performance optimization, and administration of database platforms made by Oracle, IBM, and Microsoft. Founded in 1993, the company is a division of Idera Inc., a database company based in Houston.

Operations

Embarcadero's tools are designed to help software developers and businesses that manage data design, build, and optimize their enterprise applications and database systems across a number of database platforms, operating systems, frameworks, and programming languages.
The company's development tools include RAD Studio, Delphi, and C++ Builder. It offers InterBase,and SQL database.

Geographic Reach

Embarcadero's corporate headquarters are in Austin, Texas. Outside of the US and Canada, the company also has operations in Latin America, Bermuda, the Caribbean, Japan, EMEA, and Asia/Pacific. It has offices in nearly 30 countries.

Sales and Marketing

Reseller partners help the company reach a wider audience of technical professionals, often in specialized areas, industries, and geographies. Reseller partners are an extension of the company's sales team and can provide detailed guidance and support for those organizations looking to adopt Embarcadero products. Reseller partner include Component Source, Provantage, SoftChoice, and Spectrum Systems.

Customers include independent software vendors (ISVs), systems integrators (SIs) and VARs, to government organizations, OEMs, and IT and R&D groups within the largest enterprises.
Embarcadero claims as customers 90 members of the Fortune 100 and that its products have been used by more than 3 million developers.

Strategy

Embarcadero Technologies continues to introduce new products to keep pace with evolving industry standards. In 2017Embarcadero released RAD Studio 10.2, which included Linux support and multi-tenancy support for RAD Server.

The company partners with other companies to offer integrated products. It teamed with TMS Software to offer application integration capabilities with cloud services. The partnership is to provide developers access cloud services programmatically in minutes instead of studying service API documentation for hours.

Embarcadero has developed a following among developers in 30 years of business. Its 3 million users provide an element of credibility as does its relationship with parent, Idera Inc.

Despite its longevity, Embarcadero faces still competition from larger companies with vast resources. Competitors include BMC and CA.