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BREAKING: TRIDENT: DON'T TOUCH THAT DIAL

Published on November 03, 1997.

Warner-Lambert Co.'s Adams gum division uses a futuristic, sci-fi TV spot for its Trident brand. The high-tech spot, from J. Walter Thompson Co., Toronto, features a young women who is knocked into her TV set and robbed of her pack of Trident by a patch from her jacket. It's airing across Canada in