Lime Crime Announces Unicorn Hair Dye Line

Starting with the color Sext.

When it comes to unicorn-inspired beauty, few brands have embraced the mythical creature as wholeheartedly as Lime Crime. The makeup company has already created a whole collection of Unicorn Lipstick shades as well as a glitter lip toppers and iridescent nails. Up next, they're adding Unicorn Hair to their lineup to make your full-on magical transformation complete.

This 13-shade collection of rainbow bright full-coverage and pastel-tinted hair dyes comes after a slew of controversies surrounding the brand. Though the indie brand has only been around since 2008, they've been in trouble with the FDA over unsafe ingredients in their popular lip colors, and, in an in-depth article by Racked, they have even been accused of repackaging, cultural appropriation, and credit card fraud.

The Unicorn Hair line, which you can check out on their site, includes a mix of bright, semi-permanent shades like peach and violet with softer tones like sea green and pastel pink. Gunning for Kylie Jenner's top spot of strangest names for a product ever (we're still weirded out over her Kylie Cosmetics Virginity Blush), Lime Crime has named a dusty nude rose color Sext — though we're not really sure what that has to do with unicorns, TBH.