22 Best Email Marketing Tools in 2018

Email marketing is one of the most important techniques used by businesses of all sizes to grow. It involves using emails for sending a business request, advertisement or even a service request. Electronic mails are a basic service used by the vast majority of the population thus making email marketing an ideal way to targeta major portion of your potential customers or clients. It may be in the form of transactional emails, customer referral emails or direct emails. Analyzo has listed the best Email Marketing Tools that you can choose from based on your requirements. Click on Quick View to see plan features or compare plans across companies.

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Top Email Marketing

Constant contact is an online marketing company that offers services for email, social media and event marketing primarily for small businesses. It features a drag and drop editor for building customized emails from various templates. View More

VerticalResponse provides software for sending email marketing, online surveys and direct mail for direct marketing campaigns. It integrates email marketing with social media to enhance the potential reach by letting you add social buttons on its fully customizable templates. View More

Campaign Monitor is an online email marketing application that enables you to create, send, manage and track branded emails for you and your clients. Its preset mobile-ready templates have a lot of customization options and HTML code can be used for formatting as well. View More

MailChimp is an email marketing service provider that has over 7 million users that collectively send over 10 billion emails through the service each month. It’s a web based application but it also has an offline application with some limited features and all its data can be downloaded. View More

iContact is a cloud based email marketing solution provider which enables customers to create, track, and send HTML-based emails as well as social media messages. It has hundreds of fully customizable inbox tested templates to choose from along with a drag and drop editing feature and an editing toolbar. View More

Benchmark Email is a permission-based email marketing company that currently offers email marketing services in 7 different languages. It provides over 400 email templates which are fully customizable and includes both creative HTML and plain text templates. View More

ConvertKit is built by bloggers, for bloggers. With your unique needs in mind, it was created as a tool that gives you the power to earn more from your email list while keeping the human element in something as personal as email. View More

MailerLite is an easy-to-use email marketing tool that enables people of every skill level to create professional-looking campaigns. All the features you need at a value that small businesses appreciate.
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FreshMail has everything you need to send effective email marketing campaigns. Create beautiful and effective newsletters without any coding skills with FreshMail's easy-to-use designer. Your files and data, as well as FreshMail’s tools, are secure in a dedicated cloud and are always ready to meet your needs. View More

Robly is a privately-owned Email Marketing Service Provider with headquarters in New York City and San Francisco. Robly is a leading innovator in Small Business Marketing Automation. Robly invented OpenGen and the artificial intelligence sending technology called Robly AI. View More

SendWithUs helps brands of all sizes create exceptional email experiences. Manage all of your templates from one place. Perfect your emails without deploying code and preview them with the Litmus integration. View More

Email is perfect for keeping your brand top of mind and staying connected with those who make a purchase, read your blog or meet you in person. And when you join the AWeber, you get access to all email marketing automation features and a team that’s 100% devoted to your success. View More

GetResponse is an Email marketing and designing solution which allows you to create and customize emails/newsletters for internet marketing. Its drag and drop editor comes with various features like smart image editing, newsletter creation history, snippets archive, etc. View More

Mad Mimi is the easiest way to create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple. Every day, over 40 million emails are sent, shared and tracked using Mad Mimi's delightful and powerful service. View More

Campaigner is a robust email marketing solution built by marketers to help small, medium and large businesses strengthen customer relationships and drive sales. Features include professional email campaign creation, advanced list management and segmentation tools, and targeted email auto-responders and workflows. View More

FAQ's for Email Marketing

How to launch an effective email campaign?

Even though every email marketing campaign is different,
there are, however, some rules which can help you make some headway:A/B Testing:
Majority of email marketing platforms include built-in A/B testing
capabilities, allowing you to test specific aspects of your email marketing
campaigns to ensure maximum impact.Subject Lines:
When it comes to the “perfect” subject line, shorter is always best. Your ideal
subject line should be between 6 and 10 words.Timing:
Experiment with the timing of your email campaigns to discover what times
result in higher open rates.

Is email marketing effective?

While social media advertising is the talk of the day, as
many perceive it to be not only “cooler”, but also more effective than email
marketing, however, claiming that email marketing is no longer effective is
simply absurd. Any digital marketer worth their salt will tell you that email
remains an integral part of their campaigns. Here are some examples that will
convince you:1. Email newsletters can do wonders when handled correctly
by increasing your readership considerably.2. Social media and email marketing aren’t mutually
exclusive, and combining the two can really pay off.3. Email marketing can provide a huge boost for small
businesses.

Why is email marketing important?

More effective than
social media: Even though social media is a very important component in any
business’ marketing strategy, email marketing is the way to go when it comes to
converting people into members, customers or supporters.Cost effective:
Email marketing enables businesses to reach a large number of customers at a
rate of nearly nothing per message.Personalization: Using
email marketing software allows you to address people individually by name,
segment certain topics only for certain members of your list and eventually
arrive privately in your customers’ personal inbox.Measurable: Email
marketing metrics are really important when you monitor and measure your
internet marketing strategy as a whole. When you use any email marketing
software, you can easily track who opened your email, how many people
unsubscribed, and which links were clicked.

How to decide which is the right email marketing tool for you?

When choosing an email marketing platform, there are several
things you should consider:Integration:
Updating lists and sending emails manually can be quite
time-consuming, so choosing an email marketing platform that integrates with
your CRM will give you a hassle-free solution for managing valuable content and
customer data. It will also provide you with an overview of key metrics - such
as click-through rates, open rates - to see which campaigns are performing
better.Multi-Device Support
Now days, fewer and fewer people are opening their emails
from a desktop, which means the email marketing tool of your choice should
provide mobile-optimized templates. So that if someone opens an email on their
mobile device and it can’t display correctly, they’ll bounce instantly, and
your efforts will go to waste.Response HandlingThis is an important feature to have, regardless of whether
your business is small, medium or enterprise-level. An email marketing platform
should be able to handle mass amounts of emails and scale with time, if
required.