"Sacha Dratwa posted the photo in late September, but since the furor he has restricted access to his account. A screengrab of the original post circulating online showed that it drew mixed reactions, with one commenter saying, 'You know this is racist, yeah?'

"In the photo, Dratwa appears to be smeared in mud from the Dead Sea, a popular activity for many visiting and living in Israel. Dratwa responded to a user on Twitter accusing him of racism saying, 'I'm not a racist, please stop [spreading] lies about me.' He also posted a response on Facebook saying the firestorm around the photo misrepresents his opinions and is a 'cynical use of the information' on his profile. ...

"Dratwa, 26, is originally Belgian and heads the Israeli Defense Forces new media desk, active in engaging Israel's supporters and critics on social media. The IDF's Twitter account and various web sites were regularly updated during Israel's operation 'Pillar of Defense' against Hamas in the Gaza Strip last week, distributing the latest numbers and highlighting Israel's efforts not to kill civilians."