Why do we care? Mostly that 50 Cent — an artist who has sold so well in the past that he is mainstream by definition — would include bitcoin as a payment option is precisely the sort of thing you would look for if the cryptocurrency were picking up wider adoption.

50 left his major label for an indie, and is selling the album online via Shopify, which introduced Bitcoin payments as an electable option in late 2013. Shopify in turn uses Bitpay as a processor. So, in a sense, 50 Cent is helping Bitpay grow its userbase. And they say technology is boring.

It will be interesting to see if 50’s sales will push bitcoin volume up a measurable amount.

For now:

You can buy 50 Cent's new album using Bitcoin. In other news, he's changing his name to 0.000750807 BTC.