Bachmann will (although apparently does not yet) have chairpersons in all 99 Iowa counties, Nahigian promises, who in turn will organize more than 1,000 precinct captains to ensure turnout on caucus night Jan. 3.

“We are picking up support on the ground that is lifting us daily toward victory,” Nahigian says.

He also points to her strength among and ideological kinship with two strong Iowa constituencies: evangelical Christians and tea-party activists. The video makes pitches to both camps specifically.

Success in Iowa, Nahigian makes clear, is critical to propelling her to victory first in South Carolina and then Florida. He makes no reference at all, however, to New Hampshire, the first primary state and one where social conservatives exert far less influence.