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DESCRIPTION:How to Engage Members\, Align Goals and Successfully Manage You
r PR Click here to download the full brochure. Discover “How to Engage Mem
bers\, Align Goals and Successfully Manage Your PR” at NJCUL’s Marketing C
onference to be held on October 26th at the League office. Save the date a
nd don’t miss this must-attend conference! Hear from Fred Brown\, Director
of Marketing at Northeast Family FCU\, on how to “brand without borders”\
; NCUL’s very own Barbara Agin and Candice Nigro on how to market your cre
dit union\; David Southall\, President/CEO of Innovations FCU\, who will o
ffer up a true marketing success story\; and Eric Gagliano of MarketMatch\
, who will explain how to put ideas into action. Join us on Oct. 26th at t
he League office from 8:30 a.m. to 4 p.m. for this great event! 8:30 am -
9:00 am Registration 9:00 am - 11 am Branding without Borders: Getting You
r Prospects to See You as the Only One that Provides the Solution to Their
Problem (Fred Brown) It’s not your tagline. Remember the one you develope
d over lunch. It’s not your logo that you had the copy store on the corner
design. And most importantly\, it’s not about being all things to all peo
ple. Your brand is the psychological and emo­tional relationship your memb
ers have with you. Think Coke\, Kleenex\, Google and Ivory Soap. Learn who
you need to be\, for the target you seek. Learn how to start and continue
that relationship with more than just your products. Learn how to LIVE yo
ur brand. Learn how to develop these strategies in a cost effective manner
and more importantly\, use them effectively. 11:00 am - 12:00 pm Marketin
g Your CU Through Media Channels (Barbara Agin and Candice Nigro) This ses
sion will include how to format stories (dos &amp\; don’ts)\, make relatio
nships within the media and reinforce the value of story-telling. This wor
king session will include a group activity for attendees to work with a re
cent or proposed publica­tion as a takeaway from the session. 12:00 pm - 1
:00 pm Lunch 1:00 pm - 2:30 pm Innovations FCU: A True Marketing Success S
tory (David Southall) CEO\, David Southall will take you through the proce
sses he underwent taking a failing credit union from $70 Million in assets
to over $150 Million in assets through the use of various internal and ex
ternal means. During this time\, while more than doubling the size of the
membership\, he also achieved the objective of attracting a younger demogr
aphic group. The average member age has de­creased from 48yrs to 42 yrs. 2
:30 pm - 3:30 pm Putting Ideas Into Action (Eric Gagliano) The most surefi
re way to keep attending conferences is to show the valuable ideas you’ve
learned. This session will help you to categorize\, prioritize and pres­en
t all of the great ideas that you’ll be taking back to your credit union f
rom this conference. What fits into your marketing plan today and what is
a great idea for later? You’ll know before you leave the conference. 3:30
pm - 4:00 pm Session Wrap Up and Q &amp\; A A wrap-up discussion reviewing
the issues listed at the beginning of the day to ensure we all leave with
a clear and concise action plan. Tuition: Above 100 Million $209.00 25-10
0 Million $159.00 10-25 Million $109.00 Under 10 Million $ 69.00 Early Bir
d and "4 or More" Discounts Available A 10% discount is available for earl
y bird registration (registering before September 28th) or for sending 4 o
r more attendees from the same credit union. To receive the Early Bird dis
count\, enter the discount code “EarlyBird12” when checking out online. To
receive the “4 or More” discount\, enter the discount code “Group4” when
checking out online. If you are registering via email or mail\, please ind
icate which discount you wish to receive. Only one discount can be used at
the time of registration and the discounts cannot be combined. Note: This
Session qualifies as an “in-person” session for the Marketing Certificati
on Program. For more information on this program\, click here. To register
\, send an email to Mary Zelinsky at mzelinsky@njcul.org and your credit u
nion will be invoiced. To register and pay online\, click here.
DTEND;TZID=Eastern Standard Time:20121026T160000
DTSTAMP:20150802T152455
DTSTART;TZID=Eastern Standard Time:20121026T083000
LOCATION:
SEQUENCE:0
SUMMARY:> Marketing Conference: How to Engage Members\, Align Goals and Suc
cessfully Manage Your PR
UID:a4191fc8-47ef-4bdf-b419-4f3227cd34b4
URL:http://www.njcul.org/-marketing-conference-how-to-engage-members-align-
goals-and-successfully-manage-your-pr-2012-10-26.aspx
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