Managing digital marketing

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Improve your Managing digital marketing with our hub page

Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.

Managing digital marketing will often need new skills, new staff, new technologies and new processes for marketing. It's a big change! We look at digital marketing governance the - best way to structure teams and update processes in larger organisation. If you're a team of one you can ignore this section! The bigger the organisation, the bigger the challenge!

Recommended Resources

Managing online marketing

Our resources on Smart Insights focus advice on managing different online marketing activities more effectively. This Primer links to other free primers covering all the key digital marketing activities.

The guiding concepts of the digital marketing organisation which are also part of shared values and culture. The internal and external perception of these goals may vary

Improving the perception of the importance and effectiveness of the digital marketing team amongst senior managers and staff it works with (marketing generalists and IT)

Managing digital marketing definition

Managing digital marketing could be thought of as digital marketing strategy which we cover in other sections. But here we're talking about the processes you use to manage your digital marketing activities and how you select the right resources.

The resources include internal staff, agency, tools and software. It's also about getting these different teams to communicate and any restructuring necessary.

It's called digital governance in some larger organisations.

The McKinsey 7Ss which date back to 1980 can be still used to think through the issues that need managing.

Related statistics

Tools & Software

Key techniques for Managing digital marketing

These are the related techniques which we recommend as important for managing Managing digital marketing effectively. View these hub pages giving details on best practices, statistics and examples for these techniques: