Corporate blogs tend to pass from hand to hand – each new generation of owner takes on the success of the prior builders, writers and creators. Brian Lusk didn’t let that happen.

I remember meeting Brian when Rd2 and the rest of the gang created the Nuts About Southwest Airlines Blog. Eventually, I moved on to new projects. One day, out of the blue I got an email and call from Brian to tell me that Nuts had made into into the Blog Hall of Fame and to thank me for helping make it all possible – he was really excited. I think this was a couple of years after the project had launched. The fact he remembered reflected his love of history and telling the story – the fact that he made the call reflected the fact he was a decent guy. His first post makes me smile.

When Brian passed-away we lost one of the good guys. Social media is full of celebrity types – heat seeking publicity barons, thinkers not really doers. Brian wasn’t one of them. He breathed the SWA ehtos – decency, hard work, fun. I was lucky enough to work with him for a brief moment in time.