Nexibeo's old Blog

January 2016

Everyone can benefit from effective content marketing and law firms are increasingly using content marketing as a means to attract more business. A great many law firms have turned to content marketing, but many do not understand how to go about effectively using this popular medium to improve their business. Here are some applicable suggestions to assist any law firm in gaining access to an effective marketing strategy through content marketing.

Online security has become a hot topic in today’s world. Cyber attacks have been growing lately and cyber security has become a top priority. Information and identity thefts can be catastrophic and the damage they cause can have long lasting effects.

Most successful businesses have an online presence. However, they are not giving as much importance to cyber security as is required, resulting in security holes that cyber criminals are quick to breach. Small mistakes such as using the same password everywhere or not updating the software can lead to serious security issues.

So what are the most common mistakes people make regarding their online security?

It has been predicted that by 2019, 80% of all consumer internet traffic will be video. Video consumption has been growing rapidly since the past few years and this trend is expected to continue through 2016 and beyond. Businesses are leveraging the popularity of video by putting it at the top of their digital marketing strategies and whats more, many are tasting success.

Mixpo recently did a survey showing the attitudes of marketing videos of Facebook and YouTube. The results were that Facebook has grown since 2014 to be the dominant desired video marketing campaign website. In 2014 the margin was great with YouTube having a 78% result for those who planned to run a campaign and Facebook having only 63%. In the 2015 survey, however, Facebook has risen to 87% with YouTube trailing behind at 82%. Why has the shift occurred, and what can marketers gain from this knowledge?

Content marketing and SEO are two parts of the same platform. These two completely different aspects are part of the exact same entity and when properly used together result in the best vehicle to drive people to your site. It is not difficult at all to allow these two to work together. It does not involve a lot of training to bring the two together. There is however a few things you need to know to stitch both content marketing and SEO together for maximum efficiency.

Brute Force Attack is the simplest and most common form of attack to gain access to your website. Typically, a website’s login page is targeted and various usernames and passwords are systematically tried out over and over again until the right combination is found. This is done automatically through a computer program that can easily crack most commonly used usernames like ‘admin’ or ‘admin1’ and passwords like ‘123456’ or ‘123123’.

As we know, video has taken the content marketing world by storm and is growing in popularity day by day. We can now find video almost everywhere and people love watching them. Marketers will benefit greatly by taking early bird advantage of video before it gets overpopulated.

Every year the VidCon gathers internet video producers to discuss different strategies in bringing video marketing to their businesses. This year Orabrush has provided the 4Cs essential to building a successful YouTube marketing channel. By focusing on these 4 Cs business is more apt to see a tremendous increase in their views and subscribers.