Bergans USA Continues North American Expansion with New Sales Reps

LONGMONT, Colo. - Jan. 26, 2015 - Bergans USA continues to expand in the North American market with the hiring of rep group Endless Adventure Sales (EAS) and Beaty Jackson to represent the Norwegian brand in the Southwest and Southeast regions respectively.

"The Southwest and Southeast are important regions for us as we grow the Bergans brand," said Keith Patterson, Bergans USA's vice-president of sales and marketing. "Bringing both Dan Hill and his team from Endless Adventure Sales, and Beaty Jackson on board will help us continue our momentum in these territories, and allow us to better serve retailers with the highest level of customer service and support."

Established in 1985, EAS is based in Truckee, Calif. and is headed by Dan Hill with the support of Kara LaPoint and August Teague. EAS serves a broad range of specialty outdoor retailers, especially in the alpine, cross-country, backcountry and telemark skiing; and running and backpacking markets. EAS has represented a number of lines, including Lowe Alpine and JanSport, and is currently representing CW-X, Fisher, Lowa, Purnell, Swix, and now Bergans.

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Jackson is based in Damascus, Virginia, a town on the Appalachian Trail known for its annual Trails Day festival. He has worked in the outdoor industry since 1974 in various retail and in-house marketing and sales positions. In the past, Jackson has represented Deuter, Easton Outdoor, Leki, and Moonstone, and is currently representing AceCamp, Fits, Good to Go, and McNett.

Bergans was established in 1908, when Ole Ferdinand Bergan invented the first anatomical backpack. Today backpacks, functional outdoor clothing and tents are part of the portfolio of Bergans of Norway, as well as the ALLY brand of packable canoes. Adventurers such as South Pole conqueror Roald Amundsen, Mount Everest pioneer Sir Edmund Hillary, and heroes of our time such as Polar explorers Rune Gjeldnes or Cecilie Skog trust Bergans equipment on their expeditions.

The Scandinavian brand was established in 1908 by Ole F. Bergan after he invented the anatomical frame pack. During a hunting trip, he cut and shaped a juniper branch to match the curve of his back and attached it to his heavy, loose-fitting rucksack, a design now mirrored in every anatomical backpack produced today, including Bergans award winning Glittertind. The company offers a broad range of backpacks, tents, foldable canoes, and technical and fashionably functional outdoor and ski clothing.

The headquarter of Bergans Fritid AS is situated in Hokksund, Norway, 60 km southwest of Oslo, where 90-plus employees work in development, research, design and sales. Bergans is a market leader in Norway and steadily growing in several export markets in Europe and North America ( www.bergans.com).

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