SEATTLE--(BUSINESS WIRE)--Sep. 19, 2009--
Amazon.com, Inc. (NASDAQ:AMZN) today announced the launch of
AmazonBasics (www.amazon.com/AmazonBasics),
a new private-label collection of consumer electronic “basics” created
for customers who want exceptional value. The AmazonBasics line
currently includes audio video cables and blank DVD media, with
additional accessories and other items to be added in the coming months.

“We saw an opportunity to create a line of consumer electronics basics
that combine quality and low prices for an overall focus on value,” said
Paul Ryder, vice president of Consumer Electronics for Amazon.com. “We
drew on our history of developing other private-label brands and
combined that with our mission to give customers the ultimate in
selection and value. AmazonBasics is the result. We will continue to
gather input from customers and evaluate opportunities for new products
under the AmazonBasics brand. We aim to offer our customers as wide a
selection as possible, and we think AmazonBasics makes a great addition
to the brands we already carry.”

The AmazonBasics
line currently features a growing assortment of blank DVD media, cables
and accessories, which are available now in the U.S. on www.amazon.com,
with plans to introduce the line on Amazon’s international sites over
the coming months.

All AmazonBasics products ship in Amazon.com’s Frustration-Free
Packaging (www.amazon.com/frustration-free),
which is easy-to-open and made from recyclable cardboard, alleviating
plastic clamshells, wire ties and excessive packaging. AmazonBasics
products are eligible for FREE Super Saver Shipping or FREE Two-Day
Shipping with Amazon Prime (www.amazon.com/prime).
Like all products sold on Amazon.com, customers can compare prices, do
research, read customer reviews and see what other customers have
purchased after viewing these products. AmazonBasics products include a
one-year warranty.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.