Holy Whatever, Whenever button, Batman! The WSJ reports today that Starwood style guru Ross Klein is jumping ship to a company that could really use his help: Hilton.While Hilton’s a respected resort brand overseas, it is with very few exceptions a total dog brand in the United States, with lackluster flagship properties and dowdy offshoots such as the tacky, grandma (if rather comfortable) Homewood Suites.

The company has tried, that’s for sure, attempting to create a “Waldorf-Astoria Collection” (hear that — that’s the sound of the industry and travelers rolling their eyes and not caring) and bringing the Conrad brand to our shores (must check it out — next time I am in Indianapolis).

Klein’s coming aboard has to help matters, but it’s too early to tell whether or not his arrival doesn’t merely spell a W-ification of Hilton.

Unfinished biz at Starwood includes a strengthening of the group’s spotty St. Regis brand and work on its scattered and inconsistent Luxury Collection. Finished business includes the solidification of the W brand and the creation of the to-debut-shortly aloft brand.

Hilton is currently owned by capital firm Blackstone, which purchased the brand last year for $20 billion. Blackstone separately owns nearly 600 hotels, and plans fold more than 50 of these into the Hilton family.

Perhaps keep eyes peeled for possible synergy between Hilton and Blackstone’s dull, buzz-free London and snooze-inducuing LXR properties not too far in the distant future, some perhaps into a yet-to-be-determined luxury boutique line that Hilton is planning. Is all we’re saying.