Guess There’s No ‘Five-Second Rule’ In Shopping

By consumerist.comMay 4, 2006

Shoppers are less likely to buy clothing if they think it has been touched by others, accordinig to a recent study at the University of Alberta.

“…the researchers determined that “disgust” was the underlying reason for the participants’ opinions. They say the level of disgust increased depending on how much touching shoppers thought had gone on.”

Now you know why the floor people are always hurriedly folding those clothes, it’s to hide the cooties.