Leaders should value and employ sound communication techniques, which include attending to both verbal and nonverbal content, as well as the emotion, of communication; in fact, superior communication can be practiced and developed as a habit.

You can read Human Kinetics e-books on desktop, laptop, and various mobile devices, as long as you have authorized the device or e-reader app to read e-books protected by Adobe’s digital rights management (DRM).

Fundamentals of Sport Management presents foundational knowledge of sport management and what sport managers do to help readers prepare for advanced study or practice in the field. An excellent reference for students or professionals, Fundamentals of Sport Management offers insights into the exciting field, the impact of the sport industry, and the possibilities for employment in sport.

Written by an author team with experience in both the academic world and sport industry, Fundamentals of Sport Management combines introductory concepts with practical information in sport management. The text begins with a discussion of the origins and development of the field, professional associations, essential components of professional preparation, and potential paths to employment. The various chapters in the text cover everything from managerial principles and sport policy to marketing, economics, and ethics in sport. By presenting an overview of the areas involved in sport management, the text allows readers to focus their efforts to prepare for further study, research, and career opportunities.

Throughout the text, unique learning features keep readers engaged with the content and focused on key information:

Chapter objectives and opening scenarios introduce important concepts in each chapter.

International Application sidebars detail the global significance of and global applications for sport business.

Success Story segments profile individuals working in sport management.

Quotes offer meaningful insights from experts in the field.

The Short of It sections present summaries at the end of each chapter.

Appendixes include a list of online and print resources for further study as well as tips on applying the principles of sport management to various positions in the sport industry. These features and resources will help build enthusiasm among readers and open their eyes to the opportunities in the field.

Concise, informative, and practical, Fundamentals of Sport Management addresses the academic foundations of the field for a broad audience while providing real-world examples of sport management. This resource is ideal for those engaging in the field of study for the first time (such as high school and undergraduate students) or those seeking an overview of the career options available in sport management (such as professionals exploring a career change). For practitioners, Fundamentals of Sport Management makes a quick reference for basic information on a range of areas in sport management.

This text is part of Human Kinetics’ Fundamentals of Sport and Exercise Science series. The series helps students and professionals understand the basic topics, goals, and applications of the many subdisciplines in kinesiology. This and other books in the series provide a solid grounding that readers can use as a jumping-off point for further study.

Contents

Series Preface
Preface

Part I. Welcome to Sport ManagementChapter 1. What Is Sport Management?
Origins in Physical Education, Athletics, and Business
Sport Management: 1900 to 1965
Sport Management: 1966 to 1979
Sport Management: 1980 to 1999
Sport Management: 2000 and Beyond—Current Status
Professional Preparation in Sport Management
Professional Associations in Sport Management
The Short of It

Chapter 2. What Can I Do With Sport Management?
Careers in Sport Management
Paths to Employment
Professional Preparation for a Sport Management Career
Professional Development in Sport Management
The Short of It

Part II. Building Blocks of Sport Management Chapter 3. Sport Management Principles and Functions
Organizations in Sport
Management Functions
Universality of Management
Skills, Roles, and Responsibilities of Managers
The Short of It

Chapter 4. Leadership in Sport Organizations
Leadership Versus Management
The ABCs of Sport Leadership: Antecedents, Best Practices, and Consequences
Antecedents of Leadership
Sport Organizations as Systems
Best Practices: The Art and Science of Leadership
Consequences of Leadership
The Short of It

Chapter 5. Sport Policy and Governance
What Is Good Governance?
What Is Governance in Sport?
Governance of High School Sport
Governance of Collegiate Athletics
Governance of Professional Sport
The Short of It

Chapter 6. Sport Venues, Event Management and Building Operations
Venues
Event Management, Risk Management, and Crowd Control
The Short of It

Chapter 7. Sport Law
The U.S. Legal System
U.S. Tort Law
U.S. Contract Law
Title IX
ADA
Intellectual Property
Dispute Resolution—Negotiation, Mediation, Arbitration, and Litigation
The Short of It

Chapter 8. Sport Marketing
The Marketing Mix
What’s Unique About Sport Marketing?
Sport Marketing Plans
The Short of It

Chapter 9. Sport Media
History of Media in Sport
Traditional Media in the 21st Century
New Media
Ethics and Sport Media
The Short of It

Chapter 10. Sport Economics
Macro- and Microeconomics
The Economics of Sport Leagues
The Economics of College Athletics
Outside Influences That Affect Sport Economies
The Short of It

Chapter 11. Sport Finance
Accounting 101
Interscholastic Sport Finance
Intercollegiate Sport Finance
Finance in Professional Sport
The Short of It

Chapter 12. Ethics in Sport Management
Theoretical Foundations
Ethical Decision Making
Ethical Challenges in Sport Management
The Short of It

Epilogue: The Future of Sport Management
Appendix A: Learn More About Sport Management
Appendix B: Implementing Sport Management in the Real World
References
Index
About the Authors

Audiences

Textbook for high school or supplement for college-level introductory
sport management courses; reference for career counselors, academic
libraries, and beginning professionals looking to gain a better
understanding of sport business.

Robert E. Baker, EdD, is an associate professor, the coordinator
of sport management, and the founding director of the Center for Sport
Management at George Mason University in Fairfax, Virginia. Baker has
decades of experience working in the sport industry and more than 13
years in higher education. Baker, along with coauthor Craig Esherick and
Dr. Pamela Hudson Baker, works in conjunction with the U.S. Department
of State on the implementation of projects using sport for development,
peace, and diplomatic purposes.

In 2011 Baker received the Outstanding Achievement in Sport Management
Award from the National Association for Sport and Physical Education
(NASPE). In 2010 he was the recipient of the North American Society for
Sport Management (NASSM) Distinguished Sport Management Educator Award.
Baker served on the inaugural board of the Commission on Sport
Management Accreditation (COSMA) and on several editorial boards. He has
also served as president of NASSM.

Baker is a sports enthusiast who also enjoys travel and classic cars. He
and his wife, Pamela, reside in Haymarket, Virginia.

Craig Esherick, JD, is an assistant professor of sport management
and associate director of the Center for Sport Management at George
Mason University in Fairfax, Virginia. Esherick has a varied background
in the sport industry, having spent 25 years coaching basketball at
various levels, including serving as a high school assistant coach, an
assistant coach for the 1988 Olympic team, and the head coach at
Georgetown University. He also has worked as a television sports
commentator and has taught in the field of sport management since 2005.

Fundamentals of Sport Management is Esherick’s second book. He is
a member of the North American Society for Sport Management (NASSM), the
National Association of Basketball Coaches, and the American Federation
of Television and Radio Artists. Esherick earned a bachelor’s degree in
finance in 1978 and a degree in law in 1982 from Georgetown University.

He lives with his wife, Theo Stamos, and two sons, Nicko and Zachary, in
Arlington, Virginia. In his free time he enjoys playing golf, gardening,
and reading.