Branding Guidelines

Maintaining the editorial consistency and the visual coherence of Northeastern’s print, web, and multimedia communications is vital to protecting the integrity of the university’s brand. Our standards for graphic design, marketing language and editorial style, and logo usage convey the strengths inherent in the Northeastern brand.

In addition, adhering to these standards will streamline the work of communications staff and outside vendors, help avoid missteps in writing and design, and save time and production costs.