Developing a typography guide

- Typography is another very important part…of the brand identity process, and the visual…identity of a company oftentime hinges off whether…or not you get the typography just right.…Can you imagine the famous logos of the world…with a completely different typeface?…It's very hard to imagine, but just go into…your image editor of choice, and just type out…famous names in some really wacky fonts.…You'll find that it just doesn't resonate the same…as it does when you actually see them in their true…typeface that they were designed to be in.…

And so, it is because of that fact that we need to…make sure that the typography that we deliver…to our clients at the end of the day…explains exactly when, where, and why they should be…using the typography that we've laid out for them.…So in this movie, what we're going to be doing is…discussing this typography guide, and this is basically…a template that I've included here inside of…your exercise files that you can sort of copy…and use in your own work.…I've done mine inside of Illustrator,…

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Released

9/14/2015

After designing a brand identity for a client, you'll need to deliver the final package, including guidelines around using the new logo, color scheme, and fonts. Here Justin Seeley provides an overview of the process of building and handing over an identity package. He walks though the core concepts surrounding identity, and how it differs from branding and logos; introduces the assets designers typically develop for clients, including logos, style guides, business cards, and letterhead; and shows how to export the package so the client has files that are as technically sound as the design.