Pages

Saturday, October 17, 2015

FWD Life encourages Filipinos to stay healthy and fit one move at a time

Press Release

Can you really be healthy and fit by investing just four
minutes of your day in exercise?

FWD Fitness Party at BGC (Photo by Paolo Oga)

Apparently, it is possible and FWD Life is showing Filipinos
how they can be healthier and fitter pursue their passions and live the life
they dream of.

To encourage more Filipinos to start living a healthy
lifestyle, FWD Life recently launched a health and wellness movement aptly
called Live to Move—premised on the idea that attaining better health is key in
living life to the fullest.

At the heart of the campaign is the FWD Motion, a specially
designed four-minute metabolic fitness (MetaFit) workout which has a health
benefit equivalent of up to one-hour exercise. Its four primary steps – jump,
squat, push up, and lunge – will encourage Filipinos to get into their exercise
gear and start moving. Short, simple, and effective, the four primary steps
easily encourage people to work out regardless if they are novice, intermediate
or advanced fitness enthusiasts.

#LiveToMove (Photo by Paolo Oga)

FWD Motion is a simple regimen. Its four primary steps can
be integrated into daily activities and can be done anywhere, reducing the need
to go to the gym or attend a workout class. Having been developed by celebrity fitness
coaches Jim and Toni Saret (“The Biggest
Loser Pinoy Edition Season 2,” “Fit Filipino Movement”), who are also the campaign
collaborators, it is scientifically-proven to make an individual lose as much
as 600 calories, depending on the intensity of execution and number of
repetitions.

“FWD encourages Filipinos to be healthier through the Live
To Move movement and it matches perfectly with our advocacy. Through Live To Move and
the FWD Motion, we are able to motivate people to start moving in as short as
four minutes only, so they can live better and healthier lives,” said Coach Jim
Saret.

Coaches Jim and Toni Saret are also healthy lifestyle ambassadors
of the Philippine Heart Association (PHA), the official advocacy partner of
Live To Move. FWD Life supports PHA’s 52100 advocacy, a simple guide to remind
people of the essentials of good health, with each number representing a daily
target: five (5) servings of fruits and vegetables, two (2) hours maximum
recreational screen time, one (1) hour of moderate activity, zero (0) sugared
drinks, and zero (0) smoking/secondhand smoke.

“This
partnership enables PHA to further promote public awareness on the importance
of maintaining a healthy lifestyle. We are also grateful that through Live To
Move, FWD is able to support our 52100 advocacy which encourages Filipinos to
adopt simple heart-friendly daily habits,” said Dr. Alex Junia, Philippine
Heart Association President.

at the FWD #LiveToMove Event with CJ (Photo by Paolo Oga)

The campaign started with the FWD Motion online video
challenge wherein participants post their workout videos featuring their
passions and their variations to the four primary steps. It continues with the
Live To Move Tour, a series of health and wellness-themed pocket events around
Metro Manila which includes group activities called Move to the Beat (Hip Hop),
Move to the Groove (Zumba), Move to Fight (boxing and cardio), and Move to the
FWD Motion (MetaFit). It will culminate on
October 24 with the Live To Move Grand Festival where
participants will enjoy exciting activities and rewards in surrounding booths
for free medical consultation, cooking sessions, group workouts, and a
free-for-all wellness concert.

Campaign participants are entitled to raffle entries which give them the
chance to win exciting lifestyle gadgets during the tour and the grand
festival.

“We have established Live To Move as a platform and the FWD Motion as a
key workout routine to encourage Filipinos to start living a healthy lifestyle
so they can pursue their passions. We are committed to lead the cause for
Filipinos’ health and wellness in the life insurance industry, since we
strongly believe in the benefits of living a healthy and more active life,”
said FWD Life President and Chief Executive
Officer Peter Grimes.

For more information about Live To Move campaign, visitFWD Life
Philippineson
Facebook. You can also visit its microsite, www.livetomove.ph to upload your FWD Motion videos
until October 23. You can also catch
upcoming Live To Move tour stops in Bonifacio Global City on October 10
and Alabang Town Center on October 17.