Adrian Jock's Solo Ads Library. It includes the bestseller "The Ultimate Guide to Solo Ads", other books from the same "Solo Ads eBooks Series", the best solo ads articles written by email marketing experts, the free newsletter "Ezine Advertising Info" and more!

If you don’t take care who you’re placing the order with, a solo ad seller can ruin your solo ads campaign by making a simple and stupid mistake.

Don’t assume that the solo ads sellers are all professional. There are a lot of amateurs in absolutely any field.

I thought that the mistake I’m revealing below is not made anymore. I was wrong…

I’ve just received an email from an ezine publisher that has the following subject line…

The image above is a screen capture from my Gmail account.

Can You Spot Solo Ad Publisher’s Mistake?

Instead of advertiser’s subject line, the subject line of that email contains advertiser’s name and the type of ad the advertiser purchased (a solo ad).

How dumb is that? Advertiser’s actual subject line was no longer a subject line but a line from the body of that email.

Remember how important is the subject line? If instead of your subject line it is published only “Solo Ad”, “Dynamic solo”, “Publisher’s Exclusive solo”, etc, who do you think will open your solo ad?

Unpleasant situation. The seller simply throw away your money…

How to Avoid Such Solo Ads Sellers?

First of all, don’t assume that only newbies make this mistake. I’ve noticed that even some experienced ezine publishers make that mistake. No, I’m not kidding. There are many guys and girls from the old school, who started ezine publishing many years ago, but… they didn’t bother to learn anything all these years. They keep making again and again the same mistakes considering that writing some articles is all you need to do in order to be a good newsletter publisher.

Comments

I like your article on solo ads and and bringing to light the fact that you need to be careful who you choose to run your solos. Just like any form of marketing it’s always best to do your due diligence. Thanks for the informative site.