Salt Lake City, UT – Pivot Communications (www.pivotslc.com) announced today that Christa Bender has joined Pivot to support its growing list of accounts. Christa has 13 years of AV industry experience. She became a Certified Technology Specialist™ (CTS) in 2010 and holds many AV manufacturer certifications. Christa is currently studying for her CTS-Design exam.

One of the common challenges for sales and marketing teams is understanding a company’s products and services due to the highly technical nature of AV. Christa brings proven technical abilities and frontline experience working with AV customers. Christa’s achievements include being recognized by Commercial Integrator as a Top 40 Influencer under 40 in 2015, as well as one of 103 #AVTweeps You Must Follow on Twitter. She was named a Power Player by Systems Contractor News, honoring exemplary women in the industry, and she was one of three women presented with the Women in AV (WAVE) Business and Leadership Conference Award in 2015.

“I am thrilled to have Christa on the Pivot team,” said Jane Johnson, Managing Partner and Chief Content Strategist. “We stand out in the industry because of our depth of knowledge and our ability to bring innovative marketing programs to our clients. Christa adds a new perspective and level of technical expertise that will allow Pivot to continue to enhance its services and exceed client expectations.”

Christa will play a key role in supporting Pivot’s clients with inbound marketing, lead generation programs, and content development.

“Working with Pivot gives me the opportunity to interact with the AV industry in a different capacity,” said Christa who also recently earned her B.S. in Organization Leadership. “I’m excited to join a company known for providing excellent content and marketing solutions to AV organizations.”

Pivot Communications is an innovative inbound marketing firm that develops revenue-driving lead generation programs for hi-tech and professional audio visual companies. Pivot leverages award-winning content, powerful technology, and strategic direction from seasoned marketing professionals to find, engage, and nurture prospects into actionable leads. Founded in 2005, Pivot serves a global client base and has been recognized with numerous industry and marketing awards.