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Monday, September 29, 2008

A Brand Is Born

"I admit, technically this isn’t a film review. Hell, it isn’t even figuratively one- but I was told I could blog about “whatever,” so let’s see if that holds. If my posts stop, and I am later found, gnawed at by rats and cannibals in a back alley in Chinatown… well, you know what happened. Raise your glass to another patriot who died for his convictions.

For me, the process began about a week ago. I was told that we will be unveiling a new review blog, angled towards our gay male market. After much deliberation in the editorial and marketing departments, I was presented with the name of the new blog: “Homo Pop.”

Now when you’re presented with something like this as a designer, your job isn’t to make copy suggestions- it’s to “make it work.” (Project Runway can’t sue me for just saying that, right?) I’m not ashamed to admit that at first I was stumped. To the writer, and to the designer, the blank page is terrifying. You pace, think you’re nowhere, call your friends and ask for their condolences on your impending demise, appeal to higher powers that you don’t believe in, and then suddenly- you have something. Hammer it out in a flurry, and pass out in a pool of your own sick"...

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Note About Attribution: When possible image credits are provided. In a sea of tumblr / flickr, attribution is often lost. If you own the rights to an image please contact us so we can properly credit you.

Mission

Modern Mythology is the group blog of Mythos Media, a transmedia production group. An open nexus for creation, discussion and analysis, on the part of people who are actively engaged in modern myths. Much of what you'll find here are works-in-progress, like the starts and stops of an ongoing conversation.

Present and past contributors have been engaged in a wide range of work outside of this project: we are film-makers, published authors, professors, we are doing advanced linguistic analysis for behavioral software, we work for ad agencies, play in bands. There are no borders anymore.