UVA Children's Hospital: Brand Introduction

UVA Children’s Hospital brand aligns with our free-standing hospital. Our Battle Building features imagery and interactive activities based on some of our favorite storybooks. Our look and feel includes the use of playful initial letters and a bright color palette which supports the storybook theme. The brand essentials displayed in this section show how these elements work in harmony to bring a colorful, playful and unique look to UVA Children’s Hospital brand.

Do:

Use the UVA Children’s bright color palette

Use the UVA Children’s fonts

Follow the UVA Children’s photographic style

Do Not:

Use colors, fonts or photographic styles from the UVA Health System look and feel