The Pros and Cons of Peacock’s Pandemic Launch | Podcast

While streaming numbers are up across the board, other challenges have presented themselves

Peacock had its soft launch this week — just for Comcast cable subscribers, full launch coming on July 15 — and while some might argue that debuting as everyone self-isolates is a good thing, there are some big drawbacks to launching during this challenging time.

In this week’s episode of “TheWrap-Up,” hosts Sharon Waxman and Daniel Goldblatt discussed the launch of Peacock — the new streaming service from NBCUniversal — with Wrap Pro reporters Tim Baysinger and Sean Burch.

Baysinger pointed out that there are two major reasons why Peacock’s launch may suffer: “They were planning on using the formerly known as 2020 Summer Olympics, now 2021 Summer Olympics, as a big marketing tool to launch around, at least nationwide. Obviously, without the Olympics, they lose a big marketing tool that was also going to be free because they could just use their own platform.”