The BerryPatchRedberry Website Designs Online Brand Identity and Content Marketing Tips and Strategies for Small Businesshttp://www.redberrydesigns.com/Sun, 18 Feb 2018 03:11:57 GMThttp://backend.userland.com/rssRSS.NET: http://www.rssdotnet.com/Get Your Site Responsive Mobile Device Optimized Today<h2>
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<div class="jannice"><span>by Jannice Almansur -</span> </div>
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<p><strong style="color: #000023; font-size: 15px;">Redberry Designs</strong><strong> <img src="/img/clip_image002.gif" style="width: 15px; height: 15px;" alt="Redberry Website Design Small Business Brand Consulting" /></strong><br />
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<blockquote>As the total number of web users that are accessing your site via a handheld or mobile device reaches critical mass, you need to consider getting your content mobilized.&nbsp;<br />
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Your customers are mobile. Your business needs to be mobile, too. Not only are your customers using smartphones while away from their offices and computers, but they are using their mobiles and tablets while watching TV and movies. Your customers are using them from the comfort of their couches and at their kitchen tables. They are using them to access information quickly and easily. If they can&rsquo;t access your site from their smartphone or tablet, they&rsquo;re leaving. Your customers and prospects will find a site that provides them the information they need somewhere else....&nbsp;&nbsp;<br />
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Your customers are mobile. Your business needs to be mobile, too...
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<h1>One site. Endless devices &hellip;</h1>
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<p><strong><em>&ldquo;<span style="font-size: 18px;">Deliver compelling customer experiences across multiple devices &mdash; </span>without sacrificing brand consistency.</em></strong></p>
<a class="fancybox fancybox.iframe" href="/Promo-Brochure/floridafootdoctors-mobile-set-800-448.png"><img src="/Promo-Brochure/floridafootdoctors-mobile-set-350-196.png" alt="Redberry Website designs Bundled Website Hosting and Marketing Brochure" style="width: 350px; height: 196px; float: right; margin: 5px 10px 5px 5px;" /></a>
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<p>Your customers are mobile. Your business needs to be mobile, too. Not only are your customers using smartphones while away from their offices and computers, but they are using their mobiles and tablets while watching TV and movies. Your customers are using them from the comfort of their couches and at their kitchen tables. They are using them to access information quickly and easily. If they can&rsquo;t access your site from their smartphone or tablet, they&rsquo;re leaving. Your customers and prospects will find a site that provides them the information they need somewhere else.</p>
<a class="fancybox fancybox.iframe" href="/Promo-Brochure/RedberryDesigns-Pro-Bundled_Page_2-800-930.jpg"><img src=" /Promo-Brochure/RedberryDesigns-Pro-Bundled_Page_2-350-407.jpg" alt="Redberry Website designs Bundled Website Hosting and Marketing Brochure" style="width: 350px; height: 455px; float: left; margin: 5px 10px 5px 5px;" /></a>
<h2>Responsive Mobile Device Optimized</h2>
<p>As your experts in small business online marketing with responsive design we create one well-planned site to deliver an optimized experience in context to each device or screen size..</p>
<h2>Talk to us today to learn why&hellip;</h2>
<ul>
<li>You need a responsive design built into your online strategy</li>
<li>Our strategy of creating one site for cross-device web experiences improves your SEO</li>
<li>It&rsquo;s vital to give your customers the power to quickly access important information about your company</li>
</ul>
<h3>A mobile website puts all of this information at their fingertips:</h3>
<ul>
<li>services offered</li>
<li>pricing</li>
<li>shopping carts</li>
<li>contact information</li>
<li>Maps and business hours</li>
<li>contact forms</li>
</ul>
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<span style="color: #666666;">Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. &nbsp;<span style="color: #666666;"><a class="fancybox color-6" href="#inline2" title="Send a Message Now...">Contact our team to get your project started today!</a>&nbsp;&nbsp;<a href="/RedberryDesigns-Request-A-Quote.html" title="Request a Quote from Redberry Designs today for your medical, eCommerce, or corporate website and branding project!">Click Here to Get a Quote Now!</a></span></span><br />
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<p class="AboutAuthor">About
the Author: <a href="http://www.jannice.info/">Jannice Boyd Almansur (http://www.jannice.info/)</a> is Managing
Director of&nbsp; <a href="/WebSiteDesign.html">Redberry Atlanta Website Designs</a>. Redberry is an Agency that offers Branding, Website Development and
Hosting Solutions and a full portfolio of business content marketing and brand
identity<a href="/announcements/redberry-atlanta-website-design-bundled-website-marketing-and-hosting-package-details"> solutions for small businesses</a>. To learn more and to download FREE
business tools and articles, as well as join their mailing list, visit the our
<a href="http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419" title="The BerryPatch Blog from Redberry Atlanta Website Design is a content marketing blog for small businesses">BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419</a>
and <a href="http://www.redberryatlantawebsitedesign.com" title="Bundled Website Design, Marketing and Hosting Package">Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com.</a> You may print this article for
personal use or republish it online only if it is left unaltered and in its
entirety, including bylines, links and author information. <a class="fancybox color-6" href="#inline2" title="Send a Message Now...">Contact the author
for all other permissions.</a></p>
http://www.redberrydesigns.com/RSSRetrieve.aspx?ID=609&A=Link&ObjectID=332530&ObjectType=56&O=http%253a%252f%252fwww.redberrydesigns.com%252f_blog%252fThe_BerryPatch%252fpost%252fget-your-site-responsive-mobile-device-optimized-today%252fhttp://www.redberrydesigns.com/_blog/The_BerryPatch/post/get-your-site-responsive-mobile-device-optimized-today/Sun, 05 Jan 2014 05:00:00 GMT5 Tips for Writing Web Content<h2>
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<div class="jannice"><span>by Jannice Almansur -</span> </div>
<br />
<p><strong style="color: #000023; font-size: 15px;">Redberry Designs</strong><strong> <img src="/img/clip_image002.gif" style="width: 15px; height: 15px;" alt="Redberry Website Design Small Business Brand Consulting" /></strong><br />
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<em style="color: #666666; font-size: 15px; font-weight: normal;">A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive</em><em>!</em><br />
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<blockquote>I came across this article on one of my favorite blogs, and wanted to share it with my clients and readers. The post addresses a topic that is something that I have had countless conversations about with you all. <br />
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In fact it was the topic of a recent speech that I gave at my Toastmasters' club. The introduction went something like this..."I find myself in constant battle with my clients trying to get them to commit, execute and follow-through on writing blog content for their sites. Some of the most common oppositions are that they do not have time, they are not writers, they sell widgets and widgets are not sexy or interesting enough to write about....and so on and so on. Oh yea, and my all time favorite objection "silence"! The phone line goes quiet and I can only imagine their glazed over expressions or the &ldquo;deer in the headlights&rdquo; look of utter fear. Needless to say no matter how I try, they are just are not getting it." ; Good evening fellow Toastmasters, friends and guest...&nbsp;&nbsp;<br />
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The speech was one of my typical attempts to provide valuable information, so I know that everyone gets my point or I at least hope that &nbsp;you all get that having a content rich blog and articles hosted on your own website domain is one of the most superior search engine optimization (SEO), Website Copywriting, Keyword Rich website content development strategies for small business owners...yada, yada, yada, and so on and so on...ok so enough already...<br />
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&nbsp;Here is an article that so eloquently addresses this issue &nbsp;and&nbsp;specifically&nbsp;the issue of "sell widgets and widgets are not sexy or interesting enough to write about". I would love to hear your feedback... Enjoy! </blockquote>
<span style="line-height: normal; font-size: small; font-family: arial, 'times new roman', times, serif; color: #222222;">
<h1>5 Content Strategies for Boring Brands</h1>
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<p><strong><em>&ldquo;If people aren&rsquo;t talking about you, they&rsquo;re not talking about you for a reason. And the reason isn&rsquo;t that they dislike you. They&rsquo;re not talking about you because you&rsquo;re boring.&rdquo; ~ Seth Godin</em></strong></p>
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<p>The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product&mdash;on the face of it&mdash;is not.<span id="more-6935"></span></p>
<p><strong>So, how should you get people to take interest in a boring brand?</strong></p>
<p><strong><img alt="" src="/img/blog/yawning_New.png" style="float: left; margin-right: 16px; margin-bottom: 8px; border: 0px solid;" />The key is in distinctive presentation. Every brand has a unique story about its origin, its people and its experience.&nbsp;</strong>The solution is to find an authentic theme, apply creative imagination and tell your story in a way that will attract and retain people&rsquo;s attention. What was widely perceived to be boring could become inspiring or at least interesting to a group of people.</p>
<p>Let&rsquo;s face it. Boring products solve legitimate problems. QuickBooks, toilet paper and dentures fulfill a need just as much as, if not more than, smart phones, cool music and fashionable clothes. If your brand is one that solves a problem but doesn&rsquo;t easily spark the imagination, here are five strategies you can use to attract attention.</p>
<h2>Come to the rescue</h2>
<p>Just like good brands, good content solves problems. Boring brands have the same opportunity as everyone to&nbsp;<strong>share information that improves customers&rsquo; lives or helps them to do their jobs better</strong>.</p>
<blockquote>
<p>Roberts and Durkee knows this. In 2008, this run-of-the-mill law firm used content marketing to become the&nbsp;<em>de facto</em>&nbsp;consumer advocate for victims of the Chinese drywall problem that hit the US market toward the middle of the decade.</p>
<p>They created a website/blog called chinesedrywallproblem.com to help thousands of Florida homeowners whose homes were built with toxic drywall. The website provided pertinent information such as how to identify contaminated drywall, the toxins&rsquo; health implications, and the victims&rsquo; legal rights. This content strategy established Roberts and Durkee as the expert in Chinese drywall problems and resulted in tremendous business opportunities for the firm.</p>
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<p><strong>To create content that solves problems, ask yourself:</strong></p>
<ul>
<li>What kinds of emergencies are happening in my community?</li>
<li>Are there particular groups in need of someone to speak up for them?</li>
<li>How can I create content that helps them resolve these problems?</li>
</ul>
<h2>Reach out to your community</h2>
<p><img src="/img/blog/community.jpg" style="float: left; margin-right: 16px; margin-bottom: 8px; border: 0px solid;" alt="Redberry Website Designs Community" />If your product does not generate excitement,<strong>&nbsp;create content that showcases your readers&rsquo; lifestyles, interests and passions instead</strong>. Focus your content on the consumer rather than the product and encourage conversations that resonate with your community.</p>
<blockquote>
<p>Procter &amp; Gamble &ndash; the makers of Gillette razors, Head &amp; Shoulders shampoo and other everyday brands &ndash; created<strong><a href="http://manofthehouse.com/" target="_blank">ManOfTheHouse.com</a></strong>&nbsp;as &ldquo;the real man&rsquo;s magazine,&rdquo; packed with compelling advice on guy-to-guy topics such as money, careers, gadgets, parenting and, of course, sex.</p>
<p>The site specifically targets young dads and connects with them via Facebook and Twitter as well. By December 2010, manofthehouse.com attracted over half a million unique visitors per month.</p>
</blockquote>
<p>To reach your community with your content, ask yourself:</p>
<ul>
<li>Who do I want to attract?</li>
<li>What is their lifestyle?</li>
<li>What are their interests and preferences?</li>
<li>How can I provide a forum for them to discuss these issues in a conversational, entertaining fashion?</li>
</ul>
<h2>Do something completely unexpected</h2>
<p>No matter what kind of product or service you offer, there&rsquo;s no reason for a boring presentation. Any product can be showcased in a way that is interesting, appealing, even surprising!</p>
<blockquote>
<p>Agilent Technologies produces measurement instruments that help scientists, researchers and engineers measure variables in chemical analysis, life sciences and electronics. Ho hum, right? On the contrary.</p>
<p>Going completely against type, Agilent resisted the typical dry technicalities in favor of the truly unexpected: a puppet show. The highly engaging&nbsp;<strong><a href="http://ocregisteradvertising.com/agilent-puppet-chemistry-marketing-life-sciences-with-micro-sites/" target="_blank">Agilent Puppet Chemistry</a></strong>&nbsp;is so far removed from the company&rsquo;s brand image, it immediately captures interest.</p>
</blockquote>
<p>Want to go against the grain?</p>
<p><strong>Brainstorm a list of adjectives that describe your company and then research their opposites.</strong>&nbsp;For example if your organization has a serious, demanding and dull environment, you could research ideas that are entertaining, relaxing and fresh. Then create a mix of content that matches those ideas and presents your company in a totally unexpected way.</p>
<h2>Play to your strengths</h2>
<p><img alt="" src="/strengths.jpg" style="float: left; margin-right: 16px; margin-bottom: 8px; border: 0px solid;" />A lot of people equate content with writing.&nbsp;<strong>But writing (blogs, e-books, white papers, books, etc.) is just one way to create content &ndash; and it&rsquo;s not for everyone.</strong></p>
<blockquote>
<p>No one knows this better than Gary Vaynerchuk, founder of&nbsp;<strong><a href="http://tv.winelibrary.com/" target="_blank">Wine Library TV</a></strong>. Gary, by his own admission, couldn&rsquo;t write to save his life. So he doesn&rsquo;t. He video blogs&hellip;and he does it extremely well.</p>
<p>His very informal yet highly energetic style, frequently described as an unpretentious, gonzo approach to wine appreciation, offers a stark contrast to everyone else&rsquo;s dry, conservative approach to wine culture. Most wine bloggers simply publish a written article and then wait for visitors to subscribe. Gary, on the other hand, loves the camera, is passionate about wine and comes across like a familiar dinner guest, relaxing in your living room.</p>
</blockquote>
<p><strong><br />
To play to your own strengths, ask yourself:</strong></p>
<ul>
<li>How do you prefer to express yourself? If you enjoy being in front of the camera, try video blogging and inject your own personality into the content.&nbsp; If you prefer to look people in the eye and feed off of their energy, speaking engagements or training opportunities might be your vehicle.</li>
<li>Do people easily recognize your gifts or talents? Perhaps you&rsquo;ve been told that you have a &lsquo;golden voice&rsquo; or a &lsquo;way with words.&rsquo; &nbsp;Maybe they&rsquo;re onto something. Explore your talents and find a complementary outlet to express them.</li>
</ul>
<h2>Encourage people to talk&hellip;about anything</h2>
<p class="hilight">Josh Bernoff, Forrester Research Analyst and co-author of Groundswell, recommends that boring brands&nbsp;<strong>encourage people to talk&ndash;even if it isn&rsquo;t about the brand itself. By borrowing a&nbsp;<a href="http://www.contentmarketinginstitute.com/2011/03/mine-press-for-content/">relevant topic</a>&nbsp;and encouraging conversations about it, boring brands become part of the conversation.</strong></p>
<p>Social media presents the perfect opportunity to apply this &ldquo;<strong><a href="http://wordviewediting.com/2011/03/borrowed-relevance-how-to-engage-your-audience-when-you-have-a-boring-brand/" target="_blank">borrowed relevance</a></strong>,&rdquo; as Bernoff calls it, because conversations are already taking place there that are not product-centric, pushy or self-promotional.</p>
<blockquote>
<p>A good example is Liberty Tax, a tax service franchise (yawn)&hellip;with a Facebook audience of over 6,000 people! &nbsp;A quick look at&nbsp;<strong><a href="http://www.facebook.com/libertytax" target="_blank">their Wall</a>&nbsp;</strong>reveals how they use a variety of tactics to engage their customers and create a lively atmosphere. They discuss Groupon deals, hold photo contests, show appreciation to different members of the community (teachers, policemen and firefighters, etc.), and so on. They also make taxes fun (no, really!) by giving away free tax apps, and offering advice and tips on little-known tax credits, refunds, etc.</p>
</blockquote>
<p>Without a doubt, distinctive presentation is the key to a boring brand&rsquo;s problems. But it is not without its stresses. Breaking away from the comfort zone is risky and may open you up to criticism.&nbsp; I think Barry Gibbons, former CEO of Burger King, hit the nail on the head when he said:&nbsp;<strong><em>&ldquo;Ho-hum. We swim in an ocean of ho-hum, and I&rsquo;m going to fight it. I&rsquo;m going to die fighting it.&rdquo;</em></strong>&nbsp;If Burger King recognizes the importance of distinction, I think lesser-known brands ought to be taking notes.</p>
<p><strong>Over to you: Are you fighting against being boring? What strategies have you employed?</strong></p>
<div id="review-box">
<p class="original" style="font-size: 9px; font-style: italic; text-align: left;"><a style="color: #cccccc;" href="http://www.emedicinehealth.com/script/main/art.asp?articlekey=3907">Source:
Author: Patricia Redsicker -March 17, 2011
Patricia Redsicker is owner of WordView Editing a copywriting and social media consultancy in the Baltimore area.
</a><a href="http://www.contentmarketinginstitute.com/2011/03/boring-brands-content-strategies/" id="pf_source" style="color: #cccccc;">http://www.contentmarketinginstitute.com/2011/03/boring-brands-content-strategies/</a>
</p>
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<span style="color: #666666;">Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. &nbsp;<span style="color: #666666;"><a href="http://www.redberrydesigns.com/contact" style="border: 0px; margin: 0px; padding: 0px; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: inherit; vertical-align: baseline; color: #ec008c; text-decoration: underline;">Contact our team to get your project started today!</a>&nbsp;&nbsp;<a href="/RedberryDesigns-Request-A-Quote.html" title="Request a Quote from Redberry Designs today for your medical, eCommerce, or corporate website and branding project!">Click Here to Get a Quote Now!</a></span></span><br />
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<p><br />
</p>
<p class="AboutAuthor">About
the Author: <a href="http://www.jannice.info/">Jannice Boyd Almansur (http://www.jannice.info/)</a> is Managing
Director of&nbsp; <a href="/WebSiteDesign.html">Redberry Atlanta Website Designs</a>. Redberry is an Agency that offers Branding, Website Development and
Hosting Solutions and a full portfolio of business content marketing and brand
identity<a href="/announcements/redberry-atlanta-website-design-bundled-website-marketing-and-hosting-package-details"> solutions for small businesses</a>. To learn more and to download FREE
business tools and articles, as well as join their mailing list, visit the our
<a href="http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419" title="The BerryPatch Blog from Redberry Atlanta Website Design is a content marketing blog for small businesses">BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419</a>
and <a href="http://www.redberryatlantawebsitedesign.com" title="Bundled Website Design, Marketing and Hosting Package">Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com.</a> You may print this article for
personal use or republish it online only if it is left unaltered and in its
entirety, including bylines, links and author information. Contact the author
for all other permissions.</p>
http://www.redberrydesigns.com/RSSRetrieve.aspx?ID=609&A=Link&ObjectID=185970&ObjectType=56&O=http%253a%252f%252fwww.redberrydesigns.com%252f_blog%252fThe_BerryPatch%252fpost%252f5_Tips_for_Writing_Web_Content%252fhttp://www.redberrydesigns.com/_blog/The_BerryPatch/post/5_Tips_for_Writing_Web_Content/Mon, 05 Aug 2013 04:00:00 GMTMy 3 Biggest Facebook Misconceptions...Are you guilty of any of these mistaken notions?<h2>
<div class="extra-wrap">
<div class="jannice"><span style="font-size: 15px;">by Jannice Almansur -</span> </div>
<br />
<p style="font-size: 15px; font-weight: normal;"><strong style="color: #000023; font-size: 15px;">Redberry Designs</strong><strong> <img src="/img/clip_image002.gif" style="width: 15px; height: 15px;" alt="Redberry Website Design Small Business Brand Consulting" /></strong><br />
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<em style="color: #666666; font-size: 15px;">A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive</em><em>!</em><br />
<img src="/img/clip_image004.gif" style="float: left; margin: 5px;" alt="icon-redberry-website-design" />&nbsp;</p>
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<p style="font-size: 15px; font-weight: normal; line-height: 1.5em; color: #666666;">It is always surprising to me how many smaller brands and individuals using Facebook, still do not really get the point or perhaps just flat out miss some of the more nuanced impacts of this terrific tool. In the past few weeks alone, I have read posts from several of my Facebook friends stating that they were limiting their networks on Facebook. This struck me as ironic, because recently I have been working diligently to do just the opposite; broadening my network and moving from multiple "<span style="line-height: 19px; font-family: sans-serif; font-size: 13px;"><em>Sybil like" </em></span>personalities by blending my various personalities on Facebook into just me . So here are my lessons learned from a failed approach. </p>
<p style="font-size: 15px; font-weight: normal; line-height: 1.5em; color: #666666;"><a href="http://www.imdb.com/title/tt0075296/"><img alt="" src="/blog/blogimages/sybilImg.jpg" style="width: 214px; height: 317px; float: left; margin: 25px; border-width: 0px;" /></a>Now for those of you who don't get the "Sybil" reference... <a href="http://www.imdb.com/title/tt0075296/" title="The true story of a young woman named Sybil, whose childhood was so harrowing to her that she developed at least 13 different personalities.">Sybil</a> is a 1976 drama film that originally aired as a made-for-television miniseries. It was based on the book of the same name. (just Google it) If you have not seen it, I highly suggest you rent this title for your next movie night. It is old but really well acted, or you may consider reading the book. </p>
<p style="font-size: 15px; font-weight: normal; line-height: 1.5em; color: #666666;">In the movie, the main character, Sybil Dorsett was suffering from <a title="Dissociative Identity Disorder (Multiple Personality Disorder) Dissociative identity disorder (previously known as multiple personality disorder) is a fairly common effect of severe trauma during early childhood, usually extreme, repetitive physical, sexual, and/or emotional abuse. What Is Dissociative Identity Disorder? Most of us have experienced mild dissociation, which is like daydreaming or getting lost in the moment while working on a project. However, dissociative identity disorder is a severe form of dissociation, a mental process, which produces a lack of connection in a person's thoughts, memories, feelings, actions, or sense of identity. Dissociative identity disorder is thought to stem from trauma experienced by the person with the disorder. The dissociative aspect is thought to be a coping mechanism -- the person literally dissociates himself from a situation or experience that's too violent, traumatic, or painful to assimilate with his conscious self. Read More http://www.webmd.com/mental-health/dissociative-identity-disorder-multiple-personality-disorder">dissociative identity disorder</a> as a result of the psychological trauma she suffered as a child. In my case, it was just what seemed to be a reasonable assumption and tactic based on my professional corporate background and upbringing from parents who were small business owners in a small close-knit community. Sybil, with the help of her psychiatrist, gradually recalls the severe child abuse that led to the development of 16 different personalities. While I only segmented my Facebook personalities into three pages; equally as non-dramatic, my realization came the old fashioned way... Here is to trial and error...when you find something does not work, don't be afraid to try something else.</p>
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<p style="font-size: 18px; font-weight: bold; line-height: 1.5em; color: #666666;">My Facebook Personalities:</p>
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<li style="font-size: 15px; font-weight: normal; line-height: 1.5em; color: #666666;"><img src="/blog/blogimages/ProfessionalJannice.jpg" style="width: 200px; float: left; margin-right: 25px; margin-bottom: 25px; margin-left: 25px;" alt="Jannice Boyd Almansur is Managing Director of Redberry Atlanta Website Design" longdesc="Jannice Boyd Almansur is Managing Director of Redberry Atlanta Website Design" />Professional Jannice: Holds my corporate identity. This page showcases my past professional roles, current technical abilities, plays the intellectual and helps me pursue a corporate professional relationship with current clients, prospective clients, and past co-workers. Professional Jannice has a set avatar, and plays a part in <a href="https://www.facebook.com/RedberryDesigns" title="Redberry Services is an agency built out of a passion for making our clients the best that they can be. We are not a template mill nor are we driven by self promotion. We do not believe in the me, me, me marketing that a lot of folks practice in the online social media marketing space. Redberry Services is an agency specializing in Online Marketing Solutions, Brand Identity Consulting and Website Design and Hosting for Small Businesses">branding my marketing company</a>, it entertains with a whole host of other strangers that look good in cyberspace, but lack substance, they as well are basically using the same technique. Over time I discovered that they are all about what I call "me, me, me, marketing" because they have no real connection and only need each other to make an impression. They are lost in a sea of "it is all about me" messages. </li>
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<li style="font-size: 15px; font-weight: normal; line-height: 1.5em; color: #666666;"><img src="/blog/blogimages/CombinedJannice.jpg" style="width: 200px; float: left; margin-right: 25px; margin-bottom: 25px; margin-left: 25px;" alt="Redberry Services offers Brand Identity Consulting as part of their Bundled Website Design Package" longdesc="Redberry Services offers Brand Identity Consulting as part of their Bundled Website Design Package" />Friends and Family Jannice: Casual, filled with the most real interactions, a place to really connect with family members many of whom I have not seen in years. Speaks in friendly voice, a very strong, sophisticated and mature personality who knows the people connected on the page, but is not interacting regularly because of having to spend so much time posting on the professional page to build up my start-up company. The real irony here is that this where the potential for the most support for both emotional and professional goals will come from. </li>
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<li style="font-size: 15px; font-weight: normal; line-height: 1.5em; color: #666666;"><img src="/blog/blogimages/NeighborhoodJannice.jpg" style="width: 200px; float: left; margin-right: 25px; margin-bottom: 25px; margin-left: 25px;" alt="Redberry Services is an agency specializing in Online Marketing Solutions, Brand Identity Consulting and Website Design and Hosting for Small Businesses" longdesc="Redberry Services is an agency specializing in Online Marketing Solutions, Brand Identity Consulting and Website Design and Hosting for Small Businesses" />Neighborhood Jannice: Connected to all of her neighbors and some folks that she has met at neighborhood parties. But like the friends and family page they are being neglected for the corporate page. Which is really too sad.</li>
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<p style="font-size: 15px; font-weight: normal; line-height: 1.5em; color: #666666;">While I finally see that the benefits of having a single persona on Facebook truly out weigh the con's, it still does not negate all my original reasons for the segmenting in the first place. So I have decided that the superior approach is educating myself as well as those around me. Here is my attempt at just that. &ldquo;What are the three biggest mistakes that I made in relation to my Facebook strategy? I am in the process of correcting mine... Are you willing to learn from my mistakes and re-think yours?&rdquo;
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<p style="font-size: 15px; font-weight: normal; line-height: 1.5em; color: #666666;"><span style="line-height: 21px; background-color: #fffeff; font-size: 14px; font-family: arial, helvetica, geneva, sans-serif;">
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<h2 style="margin-bottom: 0px; padding-top: 10px; padding-bottom: 4px; outline: 0px; font-size: 25px; background-color: transparent; line-height: 1em; font-family: arial, sans-serif; color: #adadad; font-weight: bold;">Big misconception #1: Believing that your online conversational "posts" can be as candid as those in face to face one-on-one interactions.</h2>
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<p style="font-family: arial, helvetica, geneva, sans-serif; margin-top: 9px; outline: 0px; background-color: transparent;"><span style="line-height: 21px; font-size: 14px;">Ok, so I admit that I did not actually make this mistake. In fact, I may have been on the other extreme of not sharing enough however part of my reasoning for my initial "Sybil Strategy", was that many of my family, friends and even some of my neighbors make this mistake often in their posts on Facebook. Let's face it, five years ago many of you had never even heard of Facebook as it was only launched in 2004. I would suggest that those who make this mistake are missing the point and more importantly the power of Facebook. It is not the equivalent of your personal inner circle, quite the opposite it is the one place where you can engage with all of your connections from your many different social communities. Everyone from your local minister, your child's school teacher, old classmates, new friends and even business prospects and clients.</span><br />
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<p style="font-family: arial, helvetica, geneva, sans-serif; margin-top: 9px; outline: 0px; background-color: transparent;"><span style="line-height: 21px; font-size: 14px;"><img alt="With Redberry Atlanta Website Design Build a Winning Web Presence" src="/blog/blogimages/IMG_0383_New.jpg" style="width: 350px; height: 233px; float: left; margin-right: 25px; margin-bottom: 25px; margin-left: 25px; border-width: 0px;" longdesc="With Redberry Atlanta Website Design Build a Winning Web Presence" />It should be no secret that the majority of deep meaningful conversations still happen offline. I can't think of even one person that I have ever met that would get the family dressed and go to church on Sunday morning. Then shortly after the sermon starts or the choir starts singing would scream across the church horrible obscenities and accusations to their deadbeat ex. Or who would commence to berating their teenage child in the middle of the church. I can't even imagine a teenager that would have an open fight with their boyfriend or girlfriend in the middle of church. Not even one man or woman married or single that would pull out their wallets and begin sharing pictures of barely clothed women or men to everyone in the congregation. Well, wake up people! if you would not do in in front of your minister, mother, grandparents, children, boss, or anyone else, then don't do it on Facebook. After all it is just a giant interconnected database that stores your posts and updates forever and that if your privacy settings are not high enough, shares instantly every, word, picture, comment, like, connection or post that you make with everyone that knows you as well as everyone that is connected to your friends friends...Get it?</span></p>
<p style="font-family: arial, helvetica, geneva, sans-serif; margin-top: 9px; outline: 0px; background-color: transparent;"><span style="line-height: 21px; font-size: 14px;">So, this is not intended to scare you away from Facebook, but to remind you that just like any powerful technology or tool we must learn to use it effectively for what it was intended to be used for. </span></p>
<p style="font-family: arial, helvetica, geneva, sans-serif; margin-top: 9px; outline: 0px; background-color: transparent;"><span style="line-height: 21px; font-size: 14px;">Keep in mind that true personal and professional benefits can be achieved through the positive interactions that we make with our online connections on Facebook. <span style="line-height: 21px; background-color: #fffeff; font-size: 14px; font-family: arial, helvetica, geneva, sans-serif;">Here are a few "must dos" when using Facebook to connect with your social communities</span>:</span>
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<li style="font-family: arial, helvetica, geneva, sans-serif; outline: 0px; background-color: transparent;"><span style="line-height: 21px; font-size: 14px;">Use the Facebook chat, messages and private video chats if you have to have a complex communication with someone. Remember that if the conversation is not appropriate for all audiences try to wait until you can meet the target face to face. </span></li>
<li style="outline: 0px; background-color: transparent;"><span style="font-family: arial, helvetica, geneva, sans-serif;"><span style="line-height: 21px; font-size: 14px;">For those of you using your Facebook page for both personal and professional purposes, create a business page for your business and invite your friends to "like" your business page. On your personal Facebook</span><span style="line-height: 21px; font-size: 14px;"> page be considerate when posting topics that are promotional in nature, to make sure that the content can be enjoyed by all. One way to achieve this is to ask for input through polls or questions that allow everyone to share their opinion on the topic. On your business page consider using social media campaigns that interact directly with your friends to humanize your brand in ways that were never possible before.</span></span></li>
<li style="font-family: arial, helvetica, geneva, sans-serif; line-height: 21px; outline: 0px; font-size: 14px; background-color: transparent;">When you invite new people to your page, try to stop by and make a personal post or message with them right away. Keep in mind that if you want people to interact with you, you must also interact with them.</li>
<li style="font-family: arial, helvetica, geneva, sans-serif; outline: 0px; background-color: transparent;"><span style="line-height: 21px; font-size: 14px;">Release post on a regular basis to develop a cohesive personality, and try to keep it positive or allow for and encourage conflicting view points.</span></li>
<li style="outline: 0px; background-color: transparent;"><span style="font-family: arial, helvetica, geneva, sans-serif;"><span style="line-height: 21px; font-size: 14px;">If you must segment your friends on your page into categories</span><span style="line-height: 21px; font-size: 14px;">, use the great tools available on the platform. Like "Lists", which allows you to create list such as co-workers, neighbors, clients, family etc. Once you create a list you have the power to choose who will see certain post on your wall. But I still advocate for an open policy of self moderation</span><span style="line-height: 21px; font-size: 14px;">. In my opinion the best policy is that if you can't say it to everyone then you should not be saying in on Facebook. </span></span></li>
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<h2 id="title_div3720982619" property="dc:title" class="photo-title" style="text-align: center; margin-top: 12px; margin-bottom: 12px; font-size: 20px; line-height: 1.3em;"><span style="font-family: arial, helvetica, geneva, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Relationships online...</span><span style="font-size: 9px;">image by Bryan Person</span></span></h2>
<p style="text-align: center;"><span style="line-height: 21px; font-size: 15px; font-family: arial, helvetica, geneva, sans-serif;"><img alt="Affordable : professional : customized just for you ; Redberry Atlanta Website Design's" src="/blog/blogimages/Some rights reserved by BryanPerson_New.jpg" style="vertical-align: middle; margin: 25px; border-width: 0px;" longdesc="Affordable : professional : customized just for you ; Redberry Atlanta Website Design's" /><br />
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<p><span style="line-height: 21px; font-size: 15px; font-family: arial, helvetica, geneva, sans-serif;"><span style="background-color: #fefefe; font-size: 8px;"><a href="http://creativecommons.org/licenses/by-nc-sa/2.0/" title="Attribution-NonCommercial-ShareAlike License" style="color: #ffffff; background-color: #0063dc;">Some rights reserved</a> by Image <a href="http://www.flickr.com/photos/bryanperson/" style="color: #0063dc;">BryanPerson</a></span><br />
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<p style="font-family: arial, helvetica, geneva, sans-serif; line-height: 21px; margin-top: 9px; outline: 0px; font-size: 14px; background-color: transparent;"><span style="font-weight: bold; line-height: 25px; font-size: 25px; font-family: arial, sans-serif; color: #adadad;">Big misconception #2: Failing to think about what not to post on your Facebook page holistically</span></p>
<p style="font-family: arial, helvetica, geneva, sans-serif; line-height: 21px; margin-top: 9px; outline: 0px; font-size: 14px; background-color: transparent;">Another mistake many of us make is to view our content and posts through blinders (you know, those black things put on the sides of a horse&rsquo;s eyes so they only look straight ahead). You need to think about your posts in terms of how it relates to and impacts all other aspects of your relationships, as well as your safety and that of your family.</p>
<p style="font-family: arial, helvetica, geneva, sans-serif; line-height: 21px; margin-top: 9px; outline: 0px; font-size: 14px; background-color: transparent;">According to Facebook, the company's unofficial mission is to make "the world more open and connected." But there are limits to how open you should be on Facebook and while you might enjoy sharing photos and status updates, there are some pieces of information you would do well never to share.</p>
<h3 class="title-news" style="border: none; list-style: none; margin-bottom: 8px; font-style: normal; font-variant: normal; font-weight: bold; font-size: 32px; line-height: 36px; font-family: arial, 'helvetica neue', helvetica, sans-serif;"><span style="font-size: 14px; color: #3f3f3f;">What NOT To Post On Facebook: 13 Things You Shouldn't Tell Your Facebook Friends</span></h3>
<p><span style="font-size: 14px; color: #3f3f3f;"><span style="font-size: 8px; font-family: arial, helvetica, geneva, sans-serif;"></span><span style="line-height: 16px; font-size: 11px; color: #696969;"><span style="border: none; list-style: none; margin: 0px; padding: 0px; font-size: 14px;"><strong style="font-family: arial, 'helvetica neue', helvetica, sans-serif;"><a href="http://" title="Use This Information to Read the Full Original Article">SOURCE</a>: </strong><span style="font-size: 9px;">The Huffington Post</span></span><span style="font-size: 9px;"> <span style="list-style: none; font-size: 9px;">Catharine Smith and Bianca Bosker</span> <span style="border: none; list-style: none; font-size: 9px;">First Posted: 11/1/10 10:14 AM ET Updated: 5/25/11 06:05 PM ET</span></span></span><br />
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<li style="outline: 0px; background-color: transparent;"><span style="line-height: 21px; font-size: 14px; font-family: arial, helvetica, geneva, sans-serif;">Your Birth Date And Place: We all want to hear the many kind comments from Facebook well-wishers on your birthday, you should think twice before posting your full birthday. In revealing your exact birthday and your place of birth it is like handing over your financial security to thieves. as well researchers recently discovered that someone that is resourceful enough could reconstruct social security numbers using an individual's birthday and place of birth.<br />
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Suggestion: Rather than remove your birthday entirely, you could enter a date that's just a few days off from your real birthday.</span></li>
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<span style="line-height: 21px; font-size: 14px; font-family: arial, helvetica, geneva, sans-serif;"><img alt="Redberry Atlanta Website Design's : Bundled Website, Marketing and Hosting package gives you the power to stay competitive." src="/blog/blogimages/facebooksecurity.png" style="width: 300px; height: 277px; float: left; margin: 25px; border-width: 0px;" longdesc="Redberry Atlanta Website Design's : Bundled Website, Marketing and Hosting package gives you the power to stay competitive." /><br />
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<li style="font-family: arial, helvetica, geneva, sans-serif; line-height: 21px; outline: 0px; font-size: 14px; background-color: transparent;">Your Mother's Maiden Name: "Your mother&rsquo;s maiden name is an especially valuable bit of information, not least since it&rsquo;s often the answer to security questions on many sites," writes the New York Times. Credit card companies, your wireless service provider, and numerous other firms frequently rely on this tidbit to protect your personal information.</li>
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<li style="font-family: arial, helvetica, geneva, sans-serif; line-height: 21px; outline: 0px; font-size: 14px; background-color: transparent;">The Layout Of Your Home: Facebook users should never to post photos that reveal the layout of an apartment or home and the valuables therein.</li>
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<li style="font-family: arial, helvetica, geneva, sans-serif; line-height: 21px; outline: 0px; font-size: 14px; background-color: transparent;">Your Long Trips Away From Home: Don't post status updates that mention when you will be on extended periods away from home. When you broadcast your vacation dates, you might be telling untrustworthy Facebook "friends" that your house is empty and unwatched for long periods of time. " You may want to be more vague about actual dates and avoid specific times.</li>
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<li style="font-family: arial, helvetica, geneva, sans-serif; line-height: 21px; outline: 0px; font-size: 14px; background-color: transparent;">Your Short Trips Away From Home: Although new features like Facebook Places encourage you to check in during outings and broadcast your location (be it at a restaurant, park, or store), you might think twice even before sharing information about shorter departures from your home. "Don&rsquo;t post messages such as 'out for a run' or 'at the mall shopping for my sweetie,'" Just keep in mind that many more eyes are on your post than you many think...</li>
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<li style="font-family: arial, helvetica, geneva, sans-serif; line-height: 21px; outline: 0px; font-size: 14px; background-color: transparent;">Your Inappropriate Photos: By now, nearly everyone knows that racy, illicit, or otherwise incriminating photos posted on Facebook can cost you a job (or worse). But even deleted photos could come back to haunt you.
Experts have recently discovered that Facebook's servers can store deleted photos for an unspecified amount of time. "It's possible," according to Facebook, "that someone who previously had access to a photo and saved the direct URL from our content delivery network partner could still access the photo." </li>
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<li style="font-family: arial, helvetica, geneva, sans-serif; line-height: 21px; outline: 0px; font-size: 14px; background-color: transparent;"><img src="/blog/blogimages/speechimages.jpg" style="float: left; margin-right: 25px; margin-bottom: 25px; margin-left: 25px; border-width: 0px;" alt="Redberry Atlanta Website Design Real solutions for small businesses" longdesc="Redberry Atlanta Website Design Real solutions for small businesses" />Confessionals: Flubbing on your tax returns? Can't stand your boss? Pulled a 'dine and dash?' Don't tell Facebook. The site's privacy settings allow you to control with whom you share certain information--for example, you can create a group that consists only of your closest friends--but, once posted, it can be hard to erase proof of your illicit or illegal activities, and difficult to keep it from spreading.<br />
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There are countless examples of workers getting fired for oversharing on Facebook, as well as many instances in which people have been arrested for information they shared on the social networking site. </li>
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<li style="font-family: arial, helvetica, geneva, sans-serif; line-height: 21px; outline: 0px; font-size: 14px; background-color: transparent;">Your Phone Number: Watch where you post your phone number. Include it in your profile and, depending on your privacy settings, even your most distant Facebook "friends" (think exes, elementary school contacts, friends-of-friends) might be able to access it and give you a ring. Sharing it with Facebook Pages can also get you in trouble. Developer Tom Scott created an app called Evil that displays phone numbers published anywhere on Facebook. According to Scott, "There are uncountable numbers of groups on Facebook called 'lost my phone!!!!! need ur numbers!!!!!' Most of them are marked as 'public', and a lot of folks don't understand what that means in Facebook's context -- to Facebook, 'public' means everyone in the world, whether they're a Facebook member or not."
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Recently Facebook made all phone number listed on profiles visible in a contact/address book for each users profile. Here are the steps to remove your number so it will not be displayed. <a href="http://howto.cnet.com/8301-11310_39-20090906-285/how-to-remove-your-phone-number-from-facebook/">http://howto.cnet.com/8301-11310_39-20090906-285/how-to-remove-your-phone-number-from-facebook/</a> </li>
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<li style="font-family: arial, helvetica, geneva, sans-serif; line-height: 21px; outline: 0px; font-size: 14px; background-color: transparent;">Your 'Risky' Behavior: You take your classic Camaro out for street racing, soar above the hills in a hang glider, or smoke like a chimney? Insurers are increasingly turning to the web to figure out whether their applicants and customers are putting their lives or property at risk, according to Insure.com.
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There have been additional reports that insurance companies may adjust users' premiums based what they post to Facebook. Given that criminals are turning to high-tech tools like Google Street View and Facebook to target victims, some say that they wouldn't be surprised if, as social media grow in popularity and more location-based applications come to fore, insurance providers consider these in their pricing of an individual's risk.</li>
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<li style="font-family: arial, helvetica, geneva, sans-serif; line-height: 21px; outline: 0px; font-size: 14px; background-color: transparent;">Your Profile On Public Search: Do you want your Facebook profile--even bare-bones information like your gender, name, and profile picture--appearing in a Google search? If not, you should should block your profile from appearing in search engine results. Consumer Reports advises that doing so will "help prevent strangers from accessing your page." To change this privacy setting, go to Privacy Settings under Account, then Sharing on Facebook.</li>
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<p style="margin-top: 9px; outline: 0px; background-color: transparent;"><span style="line-height: 21px; font-size: 14px; font-family: arial, helvetica, geneva, sans-serif;">Earlier last year my business partner published a really great article on how to manage your personal online image. In the industry we call it identity management. <strong>Read More &gt;&gt;</strong><a href="http://www.redberrydesigns.com/_blog/The_BerryPatch/post/Featured_Article_Do_You_Need_To_Clean_Up_Your_Act/">Do You Need To Clean Up Your Act?</a></span></p>
<p style="font-family: arial, helvetica, geneva, sans-serif; line-height: 21px; margin-top: 9px; outline: 0px; font-size: 14px; background-color: transparent;"><strong style="border: 0px; margin: 0px; padding: 0px; outline: 0px; font-size: 14px; vertical-align: baseline; background-color: transparent;">Bottom line:</strong> I want to think about safety on Facebook. </p>
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<h2><span style="font-size: 20px; font-family: arial;">The Bad&nbsp;Communication&nbsp;Monster<span style="background-color: #fffeff;">...</span><span style="background-color: #fffeff; font-size: 9px;">by&nbsp;Doug Haslam</span></span></h2>
<p style="text-align: center; font-family: arial, helvetica, geneva, sans-serif; line-height: 21px; margin-top: 9px; outline: 0px; font-size: 14px; background-color: transparent;"><img alt="Redberry Website Design's Pro Bundled website design, marketing and hosting package" src="/blog/blogimages/Somerightsreservedby-doughaslam_New.jpg" style="vertical-align: middle; margin: 25px; border-width: 0px;" longdesc="Redberry Website Design's Pro Bundled website design, marketing and hosting package" /></p>
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<h2 style="margin-bottom: 0px; padding-top: 10px; padding-bottom: 4px; outline: 0px; background-color: transparent;"><span style="font-family: arial, sans-serif; color: #adadad;"><span style="line-height: 1em;"><strong>Big misconception #3: Trying to be a business brand before you can be a friend on </strong></span><span style="line-height: 25px;"><strong>Facebook</strong></span><span style="line-height: 1em;"><strong>. </strong></span></span></h2>
<p style="margin-top: 9px; outline: 0px; background-color: transparent;"><span style="line-height: 21px; font-size: 14px; font-family: arial, helvetica, geneva, sans-serif;">This is a big one. It is the most significant lesson that I learned from trying to manage the many personalities of Jannice. By separating the many aspects of me, I could not truly be me, and because of that no one could truly get the opportunity to know me. Therefore, the only real way to connect on Facebook is to connect as you.</span></p>
<p style="margin-top: 9px; outline: 0px; background-color: transparent;"><span style="font-family: arial, helvetica, geneva, sans-serif;"><span style="line-height: 21px; font-size: 14px;">But what that does not mean is that you should loose any thread of privacy, tact, or modesty. From the </span><span style="background-color: #fffeff; line-height: 21px; font-size: 14px;">"Sybil Strategy" the great take-away is to combine the very best parts of yourself all into one page and do not be afraid to share, reach out, comment, join in and connect often with the folks that are friends on your page. </span><br />
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<p style="margin-top: 9px; outline: 0px; background-color: transparent;"><span style="line-height: 21px; font-size: 14px; font-family: arial, helvetica, geneva, sans-serif;">When you&rsquo;re just using Facebook for fun it seems like there's no harm in letting your hair down and diving in with all guards down, but keep in mind the church scenario that I described at the beginning of this article. </span></p>
<p style="font-family: arial, helvetica, geneva, sans-serif; line-height: 21px; margin-top: 9px; outline: 0px; font-size: 14px; background-color: transparent;">Always make sure that you take your personal and family's safety and security into consideration by getting the facts before you start inviting and sharing. I suggest that you develop a strategy. Yes, a deliberate strategy. Regardless of what that strategy is you need to make sure that you know exactly why you are on Facebook and what are your expectations. </p>
<p style="margin-top: 9px; outline: 0px; background-color: transparent;"><span style="font-family: arial, helvetica, geneva, sans-serif;"><span style="line-height: 21px; font-size: 14px;">Talking about strategy, always keep in mind that we are not a homogeneous society, this is especially true on Facebook. As you increase your friends from your original circle of friends and family, you will start to get the true benefit of Facebook. You will have the opportunity to connect with people from many different walks of life, and from all over the world with many different cultures. So just like you, they many have a strategy</span><span style="line-height: 21px; font-size: 14px;"> in being on Facebook, of which you will never know the true details. I say this to remind us that keeping your post from diving off into overly extreme topics or views. Trust me we all have them, but we don't all necessarily need to have them in writing for the world to see. Don't bland down your conversations</span> <span style="line-height: 21px; font-size: 14px;">so much that you become boring. Instead try posing more narrow topics as a question, invite people to join in and share their views. You never</span><span style="line-height: 21px; font-size: 14px;"> know you might learn something or become the teacher yourself. </span> </span></p>
<p style="margin-top: 9px; outline: 0px; background-color: transparent;"><span style="font-family: arial, helvetica, geneva, sans-serif;"><span style="line-height: 21px; font-size: 14px;">If you are a business, or have like me decided to open your page up to both close friends, clients, family and really everyone, understand that social media content engagement doesn&rsquo;t necessarily translate directly to sales conversions online or offline. The ROI or sales will likely not be immediate. If the audience consuming content is further up the purchase funnel, the goal of your social media engagement should be to make everyone aware of your existence. You need to be patient before they&rsquo;ll be ready to move to consideration or business focused purchasing conversations. Content marketing and social media engagement strategy is not a sprint, it&rsquo;s a marathon. The benefits of high quality content marketing through social media engagement are great but come over time and therefore should be evaluated over time. Please don't turn off your family, friends and true lifetime supporters, by being one tracked. This one has been a hard one for me, because it is so easy once you put on your business hat to be laser</span><span style="line-height: 21px; font-size: 14px;"> focused, but what I have come to understand is that your strategy on Facebook using an integrated</span><span style="line-height: 21px; font-size: 14px;"> personalities approach needs to be considerate of your social community as a whole. I now have responsibility to be a friend before I am a business person. </span></span></p>
<p style="text-align: center; margin-top: 9px; outline: 0px; background-color: transparent;"><span style="line-height: 21px; font-size: 14px; font-family: arial, helvetica, geneva, sans-serif;"><img alt="Redberry Designs partners with you to make sure that the findability of your online business is pushed up in the search engine rankings." src="/blog/blogimages/friendship_New.jpg" style="vertical-align: middle; margin: 25px;" longdesc="Redberry Designs partners with you to make sure that the findability of your online business is pushed up in the search engine rankings." /><br />
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<p style="font-family: arial, helvetica, geneva, sans-serif; line-height: 21px; margin-top: 9px; outline: 0px; font-size: 14px; background-color: transparent;"><strong style="border: 0px; margin: 0px; padding: 0px; outline: 0px; font-size: 14px; vertical-align: baseline; background-color: transparent;">Conclusion</strong></p>
<p style="margin-top: 9px; outline: 0px; background-color: transparent;"><span style="font-family: arial, helvetica, geneva, sans-serif;"><span style="line-height: 21px; font-size: 14px;">The world of social media engagement is always evolving. Regardless of you being or representing </span><span style="line-height: 21px; font-size: 14px;">a brand yourself or just an individual trying to reach out to your social community; there&rsquo;s a right way to do both branding online and socializing, and it&rsquo;s all about the content. Provide people with smart, thoughtful, high quality content, embrace recommendations and favorable content created by third parties, make your communication two way by stopping by other's pages to say hi and visit, and above all be patient and you shall win the marathon with long-term advocates.</span></span></p>
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<p>We would love to hear your comments, thoughts and answers to this post.<span>&nbsp; </span>Also if anyone has any additional questions or differing strategies that we have not thought of here please feel free to pose them here.</p>
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<span style="color: #666666;">Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. &nbsp;<span style="color: #666666;"><a href="http://www.redberrydesigns.com/contact" style="border: 0px; margin: 0px; padding: 0px; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: inherit; vertical-align: baseline; color: #ec008c; text-decoration: underline;">Contact our team to get your project started today!</a>&nbsp;&nbsp;<a href="/RedberryDesigns-Request-A-Quote.html" title="Request a Quote from Redberry Designs today for your medical, eCommerce, or corporate website and branding project!">Click Here to Get a Quote Now!</a></span></span><br />
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<p class="AboutAuthor">About
the Author: <a href="http://www.jannice.info/">Jannice Boyd Almansur (http://www.jannice.info/)</a> is Managing
Director of&nbsp; <a href="/WebSiteDesign.html">Redberry Atlanta Website Designs</a>. Redberry is an Agency that offers Branding, Website Development and
Hosting Solutions and a full portfolio of business content marketing and brand
identity<a href="/announcements/redberry-atlanta-website-design-bundled-website-marketing-and-hosting-package-details"> solutions for small businesses</a>. To learn more and to download FREE
business tools and articles, as well as join their mailing list, visit the our
<a href="http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419" title="The BerryPatch Blog from Redberry Atlanta Website Design is a content marketing blog for small businesses">BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419</a>
and <a href="http://www.redberryatlantawebsitedesign.com" title="Bundled Website Design, Marketing and Hosting Package">Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com.</a> You may print this article for
personal use or republish it online only if it is left unaltered and in its
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http://www.redberrydesigns.com/RSSRetrieve.aspx?ID=609&A=Link&ObjectID=206115&ObjectType=56&O=http%253a%252f%252fwww.redberrydesigns.com%252f_blog%252fThe_BerryPatch%252fpost%252fThe_3_Biggest_Facebook_MisconceptionAre_you_guilty_of_any_of_these_mistaken_notion%252fhttp://www.redberrydesigns.com/_blog/The_BerryPatch/post/The_3_Biggest_Facebook_MisconceptionAre_you_guilty_of_any_of_these_mistaken_notion/Thu, 01 Aug 2013 04:00:00 GMTIts all about the 4Cs Content Part 1<h2>
<div class="extra-wrap">
<div class="jannice"><span>by Jannice Almansur -</span> </div>
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<p><strong style="color: #000023; font-size: 15px;">Redberry Designs</strong><strong> <img src="/img/clip_image002.gif" style="width: 15px; height: 15px;" alt="Redberry Website Design Small Business Brand Consulting" /></strong><br />
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<em style="color: #666666; font-size: 15px; font-weight: normal;">A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive</em><em>!</em><br />
<img src="/img/clip_image004.gif" style="float: left; margin: 5px;" alt="icon-redberry-website-design" />&nbsp;</p>
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<div style="border-style: none none solid; border-bottom-width: 1pt; border-bottom-color: #4f81bd; padding: 0in 0in 4pt; margin-left: 0.65in; margin-right: 0.65in;">
<p style="margin: 10pt 0in 14pt;">The website is the center of your branding, marketing and advertising activities, with your social media, product packaging, and sales promotional pages acting as reflections of your brand.<span>&nbsp; </span>Your site is where you direct customers, partners and prospects to give them an introduction to you, your services and products and the standards of quality and service they can expect from your relationship.</p>
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<p style="margin-left: 0.5in;"><span style="line-height: 115%; font-size: 14pt; color: #4f6128;">It's all about the 4C's...Content - Credibility - Conversion - Customer, so let's take a closer look at the first C - Content.</span><span><img alt="" v:shapes="_x0000_i1026" src="/RedberryServices/RedberryNewsletter/site/images/4Cs_ContentLG.png" style="width: 550px; height: 109px; float: left;" /></span></p>
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<p style="margin-left: 0.5in;">This is one of my favorite sections of the valuable 4C's conversation, because if you do not get anything else out of it you need to get this part!</p>
<p style="margin-left: 0.5in;">The truth about the web - If you are not really ready to brand yourself properly on the Internet then it is probably better that you stay off of it until you are ready to do it right because...</p>
<p style="margin-left: 0.5in;">A professionally branded website needs to tie in and integrate seamlessly with your business growth and marketing goals. <span>&nbsp;</span>Because as I have told my clients many times before you, your products and your services are your true brand, you need to be diligent not to muddy and ruin your brand by putting yourself and your business out on the web improperly.</p>
<p style="margin-left: 0.5in;">Redberry Designs provides our clients with websites that are fully integrated on the right business platform to contribute to their success... It's All About the 4C's... The 4C's explain how your website should work with your business and if it does not, then you really should not be doing it at all...</p>
<p style="margin-left: 2in;"><span><img alt="" width="292" height="117" v:shapes="Diagram_x0020_3" src="/RedberryServices/RedberryNewsletter/site/images/4Cs_ContentOnly.png" /></span></p>
<p style="margin-left: 2in;"><strong><span style="line-height: 115%; font-size: 16pt;">It needs to be...Fresh and Updated</span></strong></p>
<p style="margin-left: 2in;"><strong><span style="line-height: 115%; font-size: 16pt;">It needs to have a...Clear Message</span></strong></p>
<p style="margin-left: 2in;"><strong><span style="line-height: 115%; font-size: 16pt;">It needs to be...Creditable</span></strong></p>
<p style="margin-left: 0.5in;"><span style="line-height: 115%; font-size: 13pt; color: #4f81bd;">The web is a visual medium!!</span> </p>
<p style="margin-left: 1in;">We have all universally had this experience...and so have your potential prospects.</p>
<p style="margin-left: 1in;">You land on a website of someone or something that you are trying to learn more about either to purchase a product, service or get information from an expert.</p>
<p style="margin-left: 1in;">First impressions - when you land on the page if it does not look right, not quite laid out right, graphics are off, unprofessional, not clean, crisp or clear...You get a negative gut reaction from the visual messages that this site conveys...</p>
<p style="margin-left: 1in;">Now imagine for a moment that this is your site that we just landed on from our search that triggers thoughts of "red flags", or "questions of legitimacy", "lack of credibility" or even "questions of integrity"....Now what do you think this person's reaction will be?<span>&nbsp; </span>Yes, you are right first if you said that "you have lost every opportunity to ever do any business with this customer forever." They will leave quickly and never return and might even advise their friends and colleagues of the same. </p>
<p style="margin-left: 1in;">Anyway who could blame them for that reaction, because unfortunately there are a lot of shady people in this online "playground".<span>&nbsp; </span>So the take-away here is that you need to make sure whatever you are putting out there as your content is well branded and lends to your credibility. You want to be sure that those prospects and customers that land on your site have the instant feeling that "Yes, I am in the right place! I found the right people to help me"... Oh and of course you reinforce this when they call you by providing your consistently great customer service.... So you have a vision for your future, but is that vision infused into your website as well your online business strategy? Well it should be!<span>&nbsp; </span>Website design begins with great content and ends with satisfied customers.</p>
<ul>
<li>Win #1 Good content addresses your customers&rsquo; information needs!
<ul>
<li>Many people still believe that building a website is a static medium. That you just put it out there then forget it. But the truth and what they are missing is that 90+ percent of the web users of today are searching for content.&nbsp; Whether it is to make a buying decision, to get information on a specific topic that they find of interest, or just to be entertained, they are looking for good, fresh and valuable content.</li>
</ul>
</li>
</ul>
<ul>
<li>Win #2 Search engines and "Social Media Mavens" love fresh, high quality content.
<ul>
<li>This is all about helping your Search Engine Ranking efforts. It is true that the search engines will "crawl" your site again and again devouring fresh high quality content. And the same can be said about "Social Media Mavens".&nbsp; They are that set of Internet users who have not touched a "phone book" or "Yellow-Pages business listings book" in years and may not even know what I am referring to as a business listings book.</li>
<li>Win #3 achieving the first two wins ensure you own your traffic. "If you don&rsquo;t own your traffic, you don&rsquo;t own your online business."</li>
</ul>
</li>
</ul>
<h2>What does owning your traffic really mean? <span>&nbsp;</span></h2>
<p style="margin-left: 1in;"> </p>
<p style="margin-left: 1in;">Well, owning your traffic means that through a combination of things like your articles and blog postings, content from your social media sites and email newsletters, you are putting out valuable free content to your audience that establishes your business as a credible authority.</p>
<p style="margin-left: 1in;">Giving things like for example </p>
<p style="margin-left: 2in; text-indent: -0.25in;"><span style="line-height: 115%; font-style: normal; font-size: 10pt; font-family: wingdings;"><span style="color: #366092;">&uuml;</span><span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-family: 'times new roman'; color: #366092;">&nbsp; </span></span><span style="line-height: 115%; font-size: 10pt; color: #366092;">"How-tos"</span></p>
<p style="margin-left: 2in; text-indent: -0.25in;"><span style="line-height: 115%; font-style: normal; font-size: 10pt; font-family: wingdings;"><span style="color: #366092;">&uuml;</span><span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-family: 'times new roman'; color: #366092;">&nbsp; </span></span><span style="line-height: 115%; font-size: 10pt; color: #366092;">Product Reviews</span></p>
<p style="margin-left: 2in; text-indent: -0.25in;"><span style="line-height: 115%; font-style: normal; font-size: 10pt; font-family: wingdings;"><span style="color: #366092;">&uuml;</span><span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-family: 'times new roman'; color: #366092;">&nbsp; </span></span><span style="line-height: 115%; font-size: 10pt; color: #366092;">Latest Tips</span></p>
<p style="margin-left: 2in; text-indent: -0.25in;"><span style="line-height: 115%; font-style: normal; font-size: 10pt; font-family: wingdings;"><span style="color: #366092;">&uuml;</span><span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-family: 'times new roman'; color: #366092;">&nbsp; </span></span><span style="line-height: 115%; font-size: 10pt; color: #366092;">History-Of</span></p>
<p style="margin-left: 2in; text-indent: -0.25in;"><span style="line-height: 115%; font-style: normal; font-size: 10pt; font-family: wingdings;"><span style="color: #366092;">&uuml;</span><span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-family: 'times new roman'; color: #366092;">&nbsp; </span></span><span style="line-height: 115%; font-size: 10pt; color: #366092;">Customer Interviews</span></p>
<p style="margin-left: 1in;"><span>&nbsp;</span>For an example we had a client who had been a lingerie buyer for many years for a major retail chain.<span>&nbsp; </span>She had started a lingerie business selling out of her home to her friends, was ready to take her business to the next level.<span>&nbsp; </span>She approached us to design a lingerie site for her. In our process of developing her branding and marketing strategy we suggested that she provide her online customers with how-to articles and post on a blog from her site.<span>&nbsp; </span>This turned out to be a really big win for her that she had not really thought of before.<span>&nbsp; </span>By putting out how-to information for mothers in a certain age group who may have teen and pre-teen daughters who are buying certain types of lingerie for the first time and&nbsp;giving them information on how to determine the proper bra fit and what styles of undergarment are best paired with what clothing to achieve popular looks. This is just an example of the types of information that you can provide that set you up as a creditable authority within your field.</p>
<p style="margin-left: 1in;"><span style="line-height: 115%; font-size: 13pt; color: #4f81bd;">Tying social media pages into website content strategy</span><span>&nbsp; </span></p>
<p style="margin-left: 1in;">Here are my top three tips on the best way to make your social media sites work with your website and overall online marketing strategy.<span>&nbsp; </span>This is what we have found works with all of our customers regardless of the industry, product or service that they are offering.</p>
<p style="margin-left: 1in;"><span style="color: #4f81bd;">Tip#1:</span><span style="color: #4f81bd;"> </span><span class="SubtitleChar" style="line-height: 115%;"><span style="color: #7f7f7f;">It's all about "</span><strong><span style="color: #7f7f7f;">Building a Community</span></strong><span style="color: #7f7f7f;">" and keeping them engaged!</span></span></p>
<p style="margin-left: 1.5in;">The website tools of a well developed online community strategy are...</p>
<p style="margin-left: 2in; text-indent: -0.25in;"><span style="line-height: 115%; font-style: normal; font-size: 10pt; font-family: wingdings;"><span style="color: #366092;">&uuml;</span><span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-family: 'times new roman'; color: #366092;">&nbsp; </span></span><span style="line-height: 115%; font-size: 10pt; color: #366092;">Blogs</span></p>
<p style="margin-left: 2in; text-indent: -0.25in;"><span style="line-height: 115%; font-style: normal; font-size: 10pt; font-family: wingdings;"><span style="color: #366092;">&uuml;</span><span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-family: 'times new roman'; color: #366092;">&nbsp; </span></span><span style="line-height: 115%; font-size: 10pt; color: #366092;">Forums</span></p>
<p style="margin-left: 2in; text-indent: -0.25in;"><span style="line-height: 115%; font-style: normal; font-size: 10pt; font-family: wingdings;"><span style="color: #366092;">&uuml;</span><span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-family: 'times new roman'; color: #366092;">&nbsp; </span></span><span style="line-height: 115%; font-size: 10pt; color: #366092;">Journals</span></p>
<p style="margin-left: 2in; text-indent: -0.25in;"><span style="line-height: 115%; font-style: normal; font-size: 10pt; font-family: wingdings;"><span style="color: #366092;">&uuml;</span><span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-family: 'times new roman'; color: #366092;">&nbsp; </span></span><span style="line-height: 115%; font-size: 10pt; color: #366092;">Comments sections</span></p>
<p style="margin-left: 2in; text-indent: -0.25in;"><span style="line-height: 115%; font-style: normal; font-size: 10pt; font-family: wingdings;"><span style="color: #366092;">&uuml;</span><span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-family: 'times new roman'; color: #366092;">&nbsp; </span></span><span style="line-height: 115%; font-size: 10pt; color: #366092;">FAQs</span></p>
<p style="margin-left: 2in; text-indent: -0.25in;"><span style="line-height: 115%; font-style: normal; font-size: 10pt; font-family: wingdings;"><span style="color: #366092;">&uuml;</span><span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-family: 'times new roman'; color: #366092;">&nbsp; </span></span><span style="line-height: 115%; font-size: 10pt; color: #366092;">Newsletters</span></p>
<p style="margin-left: 2in; text-indent: -0.25in;"><span style="line-height: 115%; font-style: normal; font-size: 10pt; font-family: wingdings;"><span style="color: #366092;">&uuml;</span><span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-family: 'times new roman'; color: #366092;">&nbsp; </span></span><span style="line-height: 115%; font-size: 10pt; color: #366092;">Secure Zones</span></p>
<p style="margin-left: 2in; text-indent: -0.25in;"><span style="line-height: 115%; font-style: normal; font-size: 10pt; font-family: wingdings;"><span style="color: #366092;">&uuml;</span><span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-family: 'times new roman'; color: #366092;">&nbsp; </span></span><span style="line-height: 115%; font-size: 10pt; color: #366092;">Podcasts </span></p>
<p style="margin-left: 2in; text-indent: -0.25in;"><span style="line-height: 115%; font-style: normal; font-size: 10pt; font-family: wingdings;"><span style="color: #366092;">&uuml;</span><span style="font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-family: 'times new roman'; color: #366092;">&nbsp; </span></span><span style="line-height: 115%; font-size: 10pt; color: #366092;">Videos</span></p>
<p>Use these tools to make it social! Don't let your business be left behind. Keep your audience up to date on your business, trends in your services, new developments, how to tricks and tips and industry updates.</p>
<p><br />
</p>
<blockquote class="webkit-indent-blockquote" style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"><blockquote class="webkit-indent-blockquote" style="border: none; margin: 0px 0px 0px 40px; padding: 0px;">
<p><span style="color: #366092;">Tip#2:&nbsp;</span><span style="line-height: 13px;">Take advantage of the whole social media revolution going on in the web today!</span></p>
</blockquote></blockquote> <blockquote class="webkit-indent-blockquote" style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"><blockquote class="webkit-indent-blockquote" style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"><blockquote class="webkit-indent-blockquote" style="border: none; margin: 0px 0px 0px 40px; padding: 0px;">
<p>Create a space for you to engage your audience where they are spending an increasing amount of their time with the things, people and places that are important in their lives. </p>
</blockquote></blockquote><blockquote class="webkit-indent-blockquote" style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"><blockquote class="webkit-indent-blockquote" style="border: none; margin: 0px 0px 0px 40px; padding: 0px;">
<p>If you have not already done so...Create a Facebook page today and use it.<span>&nbsp; </span>Let me give you something to think about. </p>
</blockquote></blockquote><blockquote class="webkit-indent-blockquote" style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"><blockquote class="webkit-indent-blockquote" style="border: none; margin: 0px 0px 0px 40px; padding: 0px;">
<p>Facebook is a social networking website launched in February 2004</p>
</blockquote></blockquote><blockquote class="webkit-indent-blockquote" style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"><blockquote class="webkit-indent-blockquote" style="border: none; margin: 0px 0px 0px 40px; padding: 0px;">
<p>The website currently has more than 400 million active users worldwide.</p>
</blockquote></blockquote></blockquote>
<p><br />
</p>
<blockquote class="webkit-indent-blockquote" style="border: none; margin: 0px 0px 0px 40px; padding: 0px;"><blockquote class="webkit-indent-blockquote" style="border: none; margin: 0px 0px 0px 40px; padding: 0px;">
<p><span style="color: #1f497d;">Tip#3:</span><span style="line-height: 115%; color: #7f7f7f;">Always lead them back home.</span><span style="color: #7f7f7f;">&nbsp;</span></p>
</blockquote></blockquote>
<p>Yes engage them where they are, but make sure that you are leading them back home (to your website). <span>&nbsp;</span>Remember that owning your traffic means that you own your online business. Simply put, use your social media sites and really any external website as a tool to drive traffic back to you own website. The Redberry Designs hosting solution has a powerful blog and forum built right into our platform.<span>&nbsp; </span>This allows our clients to keep all the search engine optimization (SEO) created from posting on the blog and forums on their site.<span>&nbsp; </span>So we advise our clients to post a great article on their blog, and then share the link to that article to their social media sites.<span>&nbsp; </span>That way when someone engages to post they are led back to the website; where you have an opportunity for them to see all of your products and services in a single visit, so now you own your own traffic. </p>
<p><br />
</p>
<p>So to sum it all up, when we are talking about great content it is the combination of using your articles and blog posts, your content from your social media sites, and email newsletters in a way that keeps you fresh and top of mind, keeps your relevant with what is actually going on the world at large.</p>
<p>It is all about content that starts with you giving them resources! Just keep in mind that it is not marketing through interruption, it is about providing value and don't be afraid to promote others who have valuable information that your audience will appreciate knowing about.<span>&nbsp; </span>Content sharing is a great opportunity to showcase other great vendors, because you are only as good as your resources, if you have great contacts with other businesses that offer services that compliment and partner well with yours and your audiences needs, it is a great win for you and them!</p>
<p><br />
</p>
<p><span style="color: #595959;">Just keep this in mind...</span></p>
<div style="border-style: none none solid; border-bottom-width: 1pt; border-bottom-color: #4f81bd; padding: 0in 0in 4pt; margin-left: 0.65in; margin-right: 0.65in;">
<p style="margin: 10pt 0in 14pt;"><span style="color: #4f81bd;">The original assumptions that Online Business Goals and Brand Strategies can be developed after success is achieved are no longer valid; due to the size and complexity of the marketplace.</span><span style="color: #4f81bd;">&nbsp; </span><span style="color: #4f81bd;">The business model of today requires that even small operators implement coherent future minded online and branding standards in order to achieve any level of sustainable success. </span></p>
</div>
<h5 style="margin-top: 0in; text-align: justify;"><em><span style="font-family: georgia, serif; color: gray;">About the Author:</span></em><span class="apple-converted-space"><em><span style="font-family: georgia, serif; color: gray;">&nbsp;</span></em></span><em><span style="font-family: georgia, serif; color: gray;"><a href="http://www.jannice.info/" title="jannice.info"><span style="color: #9c4617;">Jannice Boyd Almansur</span></a></span></em><span class="apple-converted-space"><em><span style="font-family: georgia, serif; color: gray;">&nbsp;</span></em></span><em><span style="font-family: georgia, serif; color: gray;">is CEO and Managing Director of</span></em><span class="apple-converted-space"><em><span style="font-family: georgia, serif; color: gray;">&nbsp;</span></em></span><em><span style="font-family: georgia, serif; color: gray;"><a href="http://www.redberryservices.com/" title="http://www.redberryservices.com"><span style="color: #9c4617;">Redberry Services</span></a> and </span></em><span style="color: #9c4617;"><a href="http://www.redberrydesigns.com/"><em><span style="font-family: georgia, serif; color: #9c4617;">Redberry Designs</span></em></a></span><em><span style="font-family: georgia, serif; color: gray;">. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business conversational marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the</span></em><span class="apple-converted-space"><em><span style="font-family: georgia, serif; color: gray;">&nbsp;</span></em></span><em><span style="font-family: georgia, serif; color: gray;"><a href="http://www.redberryservices.com/" title="http://www.redberryservices.com"><span style="color: #9c4617;">Redberry Services</span></a></span></em><span class="apple-converted-space"><em><span style="font-family: georgia, serif; color: gray;">&nbsp;or </span></em></span><span style="color: #9c4617;"><a href="http://www.redberrydesigns.com/"><em><span style="font-family: georgia, serif; color: #9c4617;">Redberry Designs</span></em></a></span><span class="apple-converted-space"><em> </em></span><em><span style="font-family: georgia, serif; color: gray;">website at <a href="http://wwwredberryservices.com/" title="Redberry Support Services LLC"><span style="color: #9c4617;">http://www.redberryservices.com</span></a>. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.</span></em> </h5>
http://www.redberrydesigns.com/RSSRetrieve.aspx?ID=609&A=Link&ObjectID=325464&ObjectType=56&O=http%253a%252f%252fwww.redberrydesigns.com%252f_blog%252fThe_BerryPatch%252fpost%252fits-all-about-the-4cs-content-part-1%252fhttp://www.redberrydesigns.com/_blog/The_BerryPatch/post/its-all-about-the-4cs-content-part-1/Sat, 13 Jul 2013 04:00:00 GMTCONVERSATIONAL MARKETING IS NOT...<h2>
<div class="extra-wrap">
<div class="jannice"><span>by Jannice Almansur -</span> </div>
<br />
<p><strong style="color: #000023; font-size: 15px;">Redberry Designs</strong><strong> <img src="/img/clip_image002.gif" style="width: 15px; height: 15px;" alt="Redberry Website Design Small Business Brand Consulting" /></strong><br />
<img src="/img/clip_image003.jpg" style="float: left; margin: 5px;" alt="redberry-atlanta-website-design-logo-gray-90_90" /><strong style="color: #ff0099; font-size: 15px;">Affordable, Professional and Customized Just for You&hellip;</strong><br />
<em style="color: #666666; font-size: 15px; font-weight: normal;">A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive</em><em>!</em><br />
<img src="/img/clip_image004.gif" style="float: left; margin: 5px;" alt="icon-redberry-website-design" />&nbsp;</p>
<strong style="color: #ff0099; font-size: 13px;">Website Development, Design and Rebranding and Hosting Project </strong><br />
<br />
<h3 style="margin: 0px 0px 20px; padding: 0px; font-size: 1.14em; color: #333333; font-weight: normal;">CONVERSATIONAL MARKETING IS NOT...a substitute for high quality products and services. Companies with less-than-stellar reputations can converse with consumers and the mere act of conversing will fool some of them some of the time, but such engagement realistically has little tangible impact if consumers are not satisfied with what you are selling them.</h3>
<img alt="" src="/RedberryServices/site/images/3page-img4.jpg" style="float: left; margin-bottom: 5px; margin-left: 10px;" />
<p style="margin: 0px 0px 20px; padding: 0px;">Consumer perception is based primarily on the quality of the products and services you provide and improving those things is often not easy for companies. If you are not providing your current clients with a quality interaction with your products, services or support then this approach may not be the best option for you unless you are trying to get honest feedback to fix your issues. Expect not to be able to ensure the conversation is one-way or the other, you cannot control the feedback, that&rsquo;s a risk you take when you open your company up to negative feedback &amp; truly understand the importance of the word &lsquo;social&rsquo; in social media. Best practices around customer interactions are the only route for success with conversational marketing.</p>
</div>
</h2>
<hr style="margin: 0px; padding: 0px;" />
<br style="margin: 0px; padding: 0px;" />
<h3 style="margin: 0px 0px 20px; padding: 0px; font-size: 1.14em; color: #333333; font-weight: normal;">Conversational marketing is not...</h3>
<h5 style="margin: 0px; padding: 0px; font-size: 1.14em; color: #003d7d; font-weight: normal;">Not marketing through interrupting (i.e. Viral Marketing, Spam, Banner Ads, Pay-Per-Click Marketing)</h5>
<p style="margin: 0px 0px 20px; padding: 0px;">We are all aware of the annoying series of advertisements that we must endure when we do not have TIVO, or the 20 seconds of ads that precede that latest viral video that you are trying to watch, or the flashing banner ad for insurance or mortgages on the site you are visiting. Marketing through interruption is the advertising concept that says put the brand and message everywhere, on buses, on television and radio commercials, on blimps over football stadiums, in glossy full page magazine ads and on t-shirts and other swag. It is the marketing equivalent of "Shock and Awe". It does not seek to build relationships, it does not look to understand the customer's true needs outside of focus groups and psychometric data-mining nor does it care about how much you may dislike it or wish it to stop. It is increasingly brash, loud and obnoxious, like a stalkerish masher in a singles bar as the night nears last call. Consumers seek any method available to shut it TIVO, by averting their eyes and attention away or by simply tuning it out.</p>
<img alt="" src="http://www.redberrydesigns.com/RedberryServices/site/images/brandassets_Smallimg.png" style="margin: 3px 8px; padding: 0px; border: 0px; vertical-align: top; text-align: left; float: left;" />
<h3 style="margin: 0px 0px 20px; padding: 0px; font-size: 1.14em; color: #333333; font-weight: normal;">Conversational marketing is not...</h3>
<h5 style="margin: 0px; padding: 0px; font-size: 1.14em; color: #003d7d; font-weight: normal;">Not about driving streams of unqualified traffic to your website<br style="margin: 0px; padding: 0px;" />
<br style="margin: 0px; padding: 0px;" />
</h5>
<p style="margin: 0px 0px 20px; padding: 0px;">Rather than trying to generate huge streams of traffic to your site, whether unqualified or not, in the hopes that some visitors will stay long enough to perhaps click a link and purchase a product, subscribe to your newsletter or engage your services, Conversational Marketing seeks to attract the correct target for your specific products, services or expertise and instead focuses on fulfilling their needs. The concept of marketing by real-time two way interactions allows you to capitalize on your expertise and passion about your subject. Instead of spending your time trying to attract clients by shouting at them with ads, you can engage them by providing what they need most...Help to get something done and education on how to do something, or even just by entertaining then or engaging them in relevant topical events.</p>
<h3 style="margin: 0px 0px 20px; padding: 0px; font-size: 1.14em; color: #333333; font-weight: normal;">Conversational marketing is not...</h3>
<h5 style="margin: 0px; padding: 0px; font-size: 1.14em; color: #003d7d; font-weight: normal;">Not accumulation marketing</h5>
<p style="margin: 0px 0px 20px; padding: 0px;">Conversational marketing is research, discovery, planning, strategy and implementation. This means that it is not a quick fix. You need to be in it for the long haul. With the exception of those of you that consider "Writer", "Video Producer", or "Spoken Word Artist" your profession, it will not be easy, but it will be worth it in the long-run. Through this approach you will build a portfolio of "Brand Assets" that would be the envy of any Fortune 500 company, but they will be uniquely yours...uniquely your story.</p>
<h3 style="margin: 0px 0px 20px; padding: 0px; font-size: 1.14em; color: #333333; font-weight: normal;">Conversational marketing is not...</h3>
<h5 style="margin: 0px; padding: 0px; font-size: 1.14em; color: #003d7d; font-weight: normal;">It is not an excuse to continue to engage via unsuitable marketing techniques.&nbsp;</h5>
<p style="margin: 0px 0px 20px; padding: 0px;">Poor product and customer support will cause some social media contact points to be used as the best place for consumers to share bad customer experiences.</p>
<h3 style="margin: 0px 0px 20px; padding: 0px; font-size: 1.14em; color: #333333; font-weight: normal;">Conversational marketing is not...</h3>
<h5 style="margin: 0px; padding: 0px; font-size: 1.14em; color: #003d7d; font-weight: normal;">Not overly generalized</h5>
<p style="margin: 0px 0px 20px; padding: 0px;">The process and results delivered are your unique prospective on topics and information of interest to your audience. So you should not be talking about puppies when you are an expert on roofing, foundations and house framing. First while everyone loves puppies, you need to respect your audience's time by giving them exactly what they are looking for without unrelated fluff. Next the key to success this marketing approach is providing valuable content that educates, answers questions or entertains. So, keep specific and keep in on topic.</p>
<h3 style="margin: 0px 0px 20px; padding: 0px; font-size: 1.14em; color: #333333; font-weight: normal;">Conversational marketing is not...</h3>
<h5 style="margin: 0px; padding: 0px; font-size: 1.14em; color: #003d7d; font-weight: normal;">Not ego-driven (Me, Me, Me marketing) - Gimmicks - "get anything quick" schemes</h5>
<p style="margin: 0px 0px 20px; padding: 0px;">Don't be so inwardly focused that you forget that it is also about content that starts with you giving them resources! Just keep in mind that it is not marketing through interruption, it is about providing value and don't be afraid to promote others who have valuable information that your audience will appreciate knowing about. Content sharing is a great opportunity to showcase other great vendors, because you are only as good as your resources, if you have great contacts with other businesses that offer services that compliment and partner well with yours and your audiences needs, it is a great win for you and them!</p>
<p style="margin: 0px 0px 20px; padding: 0px;"><br style="margin: 0px; padding: 0px;" />
</p>
<a href="http://www.redberrydesigns.com/AnnouncementRetrieve.aspx?ID=51352" style="margin: 0px; padding: 0px; color: #323232; outline: none;">Conversational Marketing Is... Learn more</a>
<br />
<hr />
<br />
<span style="color: #666666;">Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. &nbsp;<span style="color: #666666;"><a href="http://www.redberrydesigns.com/contact" style="border: 0px; margin: 0px; padding: 0px; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: inherit; vertical-align: baseline; color: #ec008c; text-decoration: underline;">Contact our team to get your project started today!</a>&nbsp;&nbsp;<a href="/RedberryDesigns-Request-A-Quote.html" title="Request a Quote from Redberry Designs today for your medical, eCommerce, or corporate website and branding project!">Click Here to Get a Quote Now!</a></span></span><br />
<p><br />
</p>
<hr />
<p><br />
</p>
<p class="AboutAuthor">About
the Author: <a href="http://www.jannice.info/">Jannice Boyd Almansur (http://www.jannice.info/)</a> is Managing
Director of&nbsp; <a href="/WebSiteDesign.html">Redberry Atlanta Website Designs</a>. Redberry is an Agency that offers Branding, Website Development and
Hosting Solutions and a full portfolio of business content marketing and brand
identity<a href="/announcements/redberry-atlanta-website-design-bundled-website-marketing-and-hosting-package-details"> solutions for small businesses</a>. To learn more and to download FREE
business tools and articles, as well as join their mailing list, visit the our
<a href="http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419" title="The BerryPatch Blog from Redberry Atlanta Website Design is a content marketing blog for small businesses">BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419</a>
and <a href="http://www.redberryatlantawebsitedesign.com" title="Bundled Website Design, Marketing and Hosting Package">Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com.</a> You may print this article for
personal use or republish it online only if it is left unaltered and in its
entirety, including bylines, links and author information. Contact the author
for all other permissions.</p>
http://www.redberrydesigns.com/RSSRetrieve.aspx?ID=609&A=Link&ObjectID=178728&ObjectType=56&O=http%253a%252f%252fwww.redberrydesigns.com%252f_blog%252fThe_BerryPatch%252fpost%252fCONVERSATIONAL_MARKETING_IS_NOT%252fhttp://www.redberrydesigns.com/_blog/The_BerryPatch/post/CONVERSATIONAL_MARKETING_IS_NOT/Sun, 30 Jun 2013 04:00:00 GMTCONVERSATIONAL MARKETING IS...<span style="line-height: normal; font-size: 14px;">
<div class="section" style="margin: 0px; padding: 0px 0px 70px;">
<h2 style="margin: 0px 0px 21px; padding: 4px 0px 10px; color: #000000; font-size: 20px; line-height: 1.2em; font-weight: normal; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: #cacaca; width: 569px; overflow: hidden; font-family: 'times new roman';">CONVERSATIONAL MARKETING IS...</h2>
<div class="jannice"><span>by Jannice Almansur -</span> </div>
<h3 style="margin: 0px 0px 20px; padding: 0px; font-size: 1.14em; color: #333333; font-weight: normal;"><span style="font-family: arial;">Uniquely well suited to small businesses budget friendly - does not take a large investment in fact many techniques are DYI. Removes barrios between you and your community. It is with friends, family, relatives, colleagues (your community). Being an expert resource within a niche (you do one thing and you do it well).</span></h3>
<span style="font-family: arial;"></span><img alt="" src="/images/Redberry-Website-Design-IMGs/Atlanta-Website-Design-154X154/Affordable-Websites-Redberry-Website-Design-Images-1-154X154.jpg" style="float: left; margin-right: 25px; margin-bottom: 25px; margin-left: 25px;" />
<h3 style="margin: 0px 0px 20px; padding: 0px; font-size: 1.14em;"><span style="font-family: arial; color: #595959;"><strong>Conversational marketing is...</strong></span></h3>
<h5 style="margin: 0px; padding: 0px; font-size: 1.14em; font-weight: normal;"><span style="font-family: arial; color: #003d7d;">Marketing via online social media sites</span></h5>
<ol style="margin: 0px; padding: 0px; list-style: none;">
<li style="margin: 0px; padding: 0px;"><span style="font-family: arial;">No cost for entry (they are free...sign-up and get started today)</span></li>
<li style="margin: 0px; padding: 0px;"><span style="font-family: arial;">Topical relevant (extreme growth in user subscriptions: multi generational, ethnic, gender)</span></li>
<li style="margin: 0px; padding: 0px;"><span style="font-family: arial;">Most relevant and popular (Facebook, YouTube, Twitter, LinkedIn and Blogs i.e. &nbsp; Blogger and Word Press)</span></li>
<li style="margin: 0px; padding: 0px;"><span style="font-family: arial;">Easy to use no special skills required</span></li>
<li style="margin: 0px; padding: 0px;"><span style="font-family: arial;">Real-time - interactions (two-way communication) A two-way interaction</span></li>
<li style="margin: 0px; padding: 0px;"><span style="font-family: arial;"><span class="Apple-tab-span" style="white-space: pre;"> </span>&nbsp;&nbsp;No location barriers</span></li>
<li style="margin: 0px; padding: 0px;"><span style="font-family: arial;"><span class="Apple-tab-span" style="white-space: pre;"> </span>&nbsp;&nbsp;Helps you drive qualified traffic back to your website.</span></li>
</ol>
</div>
<hr style="margin: 0px; padding: 0px;" />
<span style="font-family: arial;"><br style="margin: 0px; padding: 0px;" />
</span>
<h3 style="margin: 0px 0px 20px; padding: 0px; font-size: 1.14em;"><strong><span style="font-family: arial; color: #595959;">Conversational marketing is...</span></strong></h3>
<h5 style="margin: 0px; padding: 0px; font-size: 1.14em; font-weight: normal;"><span style="font-family: arial; color: #003d7d;">Affordable and powerful with real measurable outcomes</span></h5>
<p style="margin: 0px 0px 20px; padding: 0px;"><span style="font-family: arial;">As smaller organizations that do not have huge budgets that they can just throw money at every approach out there and see what sticks, it needs to be an effective budget friendly approach. Even choosing to work with a professional company to set-up sites, develop and manage strategy and maintain communities are affordable to most small budgets. If you can't currently make investments, DIY options are plentiful, there is information everywhere on the web to help with most aspects of getting your business on the right track.</span></p>
<span style="font-family: arial;"><img alt="" src="http://www.redberrydesigns.com/RedberryServices/site/images/brandassets_Smallimg.png" style="margin: 3px 8px; padding: 0px; border: 0px; vertical-align: top; text-align: left; float: left;" />
</span>
<h3 style="margin: 0px 0px 20px; padding: 0px; font-size: 1.14em;"><strong><span style="font-family: arial; color: #595959;">Conversational marketing is...</span></strong></h3>
<h5 style="margin: 0px; padding: 0px; font-size: 1.14em; font-weight: normal;"><span style="font-family: arial; color: #003d7d;">Helpful, educational, entertaining, relevant (timely)</span></h5>
<p style="margin: 0px 0px 20px; padding: 0px;"><span style="font-family: arial;">The concept of marketing by real time two-way interactions allows you to capitalize on your expertise and passion about your subject. Instead of spending your time trying to attract clients by shouting at them with ads, you can engage them by providing what they need most...Help to get something done and education on how to do something, or even just by entertaining them or engaging them in relevant topical events.</span></p>
<h3 style="margin: 0px 0px 20px; padding: 0px; font-size: 1.14em;"><span style="font-family: arial; color: #595959;"><strong>Conversational marketing is...</strong></span></h3>
<h5 style="margin: 0px; padding: 0px; font-size: 1.14em; font-weight: normal;"><span style="font-family: arial; color: #003d7d;">Smart and requires planning and strategy</span></h5>
<p style="margin: 0px 0px 20px; padding: 0px;"><span style="font-family: arial;">Conversational marketing is research, discovery, planning, strategy and implementation. This means that it is not a quick fix. You need to be in it for the long haul. With the exception of those of you that consider "Writer", "Video Producer", or "Spoken Word Artist" your profession, it will not be easy, but it will be worth it in the long run. Through this approach you will build a portfolio of "Brand Assets" that would be the envy of any Fortune 500 company, but they will be uniquely yours...uniquely your story.</span></p>
<h3 style="margin: 0px 0px 20px; padding: 0px; font-size: 1.14em;"><span style="font-family: arial; color: #595959;"><strong>Conversational marketing is...</strong></span></h3>
<h5 style="margin: 0px; padding: 0px; font-size: 1.14em; font-weight: normal;"><span style="font-family: arial; color: #003d7d;">Very specific and targeted to your ideal clients</span></h5>
<p style="margin: 0px 0px 20px; padding: 0px;"><span style="font-family: arial;">Once you get clear on who is your ideal client, what they want or need, and how you can fill that need, then fulfill that gap with the information, resources, tips, tricks and how to's...In a word "content", then you will have under your control the most powerful marketing approach of the 21st century.&nbsp;<br style="margin: 0px; padding: 0px;" />
<br style="margin: 0px; padding: 0px;" />
<a href="http://www.redberrydesigns.com/AnnouncementRetrieve.aspx?ID=51353" style="margin: 0px; padding: 0px; outline: none;"><strong><span style="color: #595959;">Conversational Marketing Is Not... Learn more</span></strong></a></span></p>
</span>
<br />
<hr />
<br />
<span style="color: #666666;">Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. &nbsp;<span style="color: #666666;"><a href="http://www.redberrydesigns.com/contact" style="border: 0px; margin: 0px; padding: 0px; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: inherit; vertical-align: baseline; color: #ec008c; text-decoration: underline;">Contact our team to get your project started today!</a>&nbsp;&nbsp;<a href="/RedberryDesigns-Request-A-Quote.html" title="Request a Quote from Redberry Designs today for your medical, eCommerce, or corporate website and branding project!">Click Here to Get a Quote Now!</a></span></span><br />
<p><br />
</p>
<hr />
<p><br />
</p>
<p class="AboutAuthor">About
the Author: <a href="http://www.jannice.info/">Jannice Boyd Almansur (http://www.jannice.info/)</a> is Managing
Director of&nbsp; <a href="/WebSiteDesign.html">Redberry Atlanta Website Designs</a>. Redberry is an Agency that offers Branding, Website Development and
Hosting Solutions and a full portfolio of business content marketing and brand
identity<a href="/announcements/redberry-atlanta-website-design-bundled-website-marketing-and-hosting-package-details"> solutions for small businesses</a>. To learn more and to download FREE
business tools and articles, as well as join their mailing list, visit the our
<a href="http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419" title="The BerryPatch Blog from Redberry Atlanta Website Design is a content marketing blog for small businesses">BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419</a>
and <a href="http://www.redberryatlantawebsitedesign.com" title="Bundled Website Design, Marketing and Hosting Package">Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com.</a> You may print this article for
personal use or republish it online only if it is left unaltered and in its
entirety, including bylines, links and author information. Contact the author
for all other permissions.</p>
http://www.redberrydesigns.com/RSSRetrieve.aspx?ID=609&A=Link&ObjectID=178729&ObjectType=56&O=http%253a%252f%252fwww.redberrydesigns.com%252f_blog%252fThe_BerryPatch%252fpost%252fCONVERSATIONAL_MARKETING_IS%252fhttp://www.redberrydesigns.com/_blog/The_BerryPatch/post/CONVERSATIONAL_MARKETING_IS/Mon, 17 Jun 2013 04:00:00 GMTThe Benefits of e-Newsletters for your Small Business Marketing<p><a href="http://spiritoflifemidwifery.com/images/Celebration%20Newsletter/Issue%203%202011%20International%20Midwifes%20day/SpiritofLifeMidwiferyCelebrationNewsletter_Spring2011.html"><img alt="" src="/jannice-almansur-com/portfolio-pictures/large/celebration-of-life-newsletter-550-892-large2.png" style="float: left; margin: 5px; width: 350px; height: 568px;" /></a></p>
<div class="shafik"><span>by Shafik Mansur</span></div>
Redberry Website Design's client Sheila Simms Watson LM, CPM of Spirit of Life Traditional Midwifery ("The Miami Midwife") uses her <a href="http://spiritoflifemidwifery.com/images/Celebration Newsletter/Issue 3 2011 International Midwifes day/SpiritofLifeMidwiferyCelebrationNewsletter_Spring2011.html">quarterly e-newsletter</a> to keep in contact with her many mommas that she has served as their homebirth midwife over the years and to share birth stories, celebrations and midwifery related news and events.
<p><br />
</p>
<p>The speed and ease of e-newsletter or e-zine publishing allows a wonderful diversity of subject matter, format and style. e-newsletters are delivered to subscribed readers and can function as a magazine, discussion list, or they may be advisory, providing website or product updates to customers or visitors. Basically a newsletter can be whatever you and your subscribers need it to be!</p>
<p>Here are some of the major benefits of e-Newsletters according to business coach <a href="http://www.evancarmichael.com/Business-Coach/223/The-Top-Ten-Benefits-Of-An-ENewsletter-According-To-Your-Strategic-Thinking---Business-Coach.html">Evan Carmichael</a></p>
<p>Benefit #1: An e-Newsletter enhances your company&rsquo;s reputation and increases lead generation.</p>
<p>Benefit #2: An e-Newsletter increases the lifetime value of your clients.</p>
<p>Benefit #3: An e-Newsletter is a very cost-efficient and cost-effective communication channel with your clients. </p>
<p>Benefit #4: An e-Newsletter leverages your marketing efforts.</p>
<p>Benefit #5: An e-Newsletter provides instantaneous trackable results. </p>
<p>Benefit #6: An e-Newsletter opens the opportunity for your clients to easily and immediately interact with you and for you to promote dialog with your clients. </p>
<p>Benefit #7: An e-Newsletter provides a higher response rate because it is being sent to a more receptive audience. </p>
<p>Benefit #8: An e-Newsletter is much more cost efficient than a printed newsletter because of the significant savings in time, printing and mailing costs. </p>
<p>Your customers and clients are the lifeblood of your business. What better way to stay in touch with your existing customers than through an e-newsletter? An e-newsletter allows you to add personal touches to your relationship and celebrate milestones, both your own and your client&rsquo;s. In addition to furthering your relationship with your clients, an e-newsletter can also allow you to introduce new products, offer special sales or discounts to your existing client base, and encourage referrals.</p>
<p>You know your business inside and out. No one else knows more about this than you. You are the expert. Grow your relationship with your clients by sharing some of your knowledge and win over potential clients by showing you have the answer to their problems.</p>
<p>This is why at <a href="http://www.redberrydesigns.com">Redberry Website Design</a>, we include an e-newsletter with our <a href="http://www.redberrydesigns.com/FAQRetrieve.aspx?ID=14531">Pro bundled website and market strategy package</a> so that you can obtain all these benefits for your business.<span>&nbsp; </span>Our personalized, professional, and branded electronic newsletter will allow you to promote your business with style by providing useful information that your newsletter subscribers want, need, and appreciate! Here are a few of the features that our e-newsletter product offers.</p>
<p>
</p>
<ul>
<li>Send One-Off Emails</li>
<li>Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday</li>
<li>Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months</li>
<li>Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth</li>
<li>HTML or Text Emails (HTML emails contain text version also) Send a campaign to any customer group or your entire customer database</li>
<li>Preview your campaigns by emailing it to yourself or anyone else before finalizing</li>
</ul>
<br />
<hr />
<br />
<span style="color: #666666;">Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. &nbsp;<span style="color: #666666;"><a href="http://www.redberrydesigns.com/contact" style="border: 0px; margin: 0px; padding: 0px; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: inherit; vertical-align: baseline; color: #ec008c; text-decoration: underline;">Contact our team to get your project started today!</a>&nbsp;&nbsp;<a href="/RedberryDesigns-Request-A-Quote.html" title="Request a Quote from Redberry Designs today for your medical, eCommerce, or corporate website and branding project!">Click Here to Get a Quote Now!</a></span></span><br />
<p><br />
</p>
<hr />
<p><br />
</p>
<p class="AboutAuthor">About the Author: <a href="http://www.shafikmansur.com/" title="ShafikMansur.com">Shafik Mansur</a> is CEO and Director of Marketing of <a href="http://www.redberryservices.com/" title="http://www.redberryservices.com"> Redberry Services Redberry Designs</a>. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business conversational marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the Redberry Services <a href="http://www.redberrydesigns.com/">Redberry Designs </a> website at <a href="http://wwwredberryservices.com/" title="Redberry Support Services LLC"> http://www.redberryservices.com</a>. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.</p>
http://www.redberrydesigns.com/RSSRetrieve.aspx?ID=609&A=Link&ObjectID=195846&ObjectType=56&O=http%253a%252f%252fwww.redberrydesigns.com%252f_blog%252fThe_BerryPatch%252fpost%252fThe_Benefits_of_e-Newsletters_for_your_Small_Business_Marketing%252fhttp://www.redberrydesigns.com/_blog/The_BerryPatch/post/The_Benefits_of_e-Newsletters_for_your_Small_Business_Marketing/Fri, 31 May 2013 04:00:00 GMTGuaranteed strategy to increase your website rankings.<h2>
<div class="extra-wrap">
<div class="shafik"><span style="font-size: 15px;">by Shafik Mansur -</span> </div>
<br />
<p><strong style="color: #000023; font-size: 15px;">Redberry Designs</strong><strong> <img src="/img/clip_image002.gif" style="width: 15px; height: 15px;" alt="Redberry Website Design Small Business Brand Consulting" /></strong><br />
<img src="/img/clip_image003.jpg" style="float: left; margin: 5px;" alt="redberry-atlanta-website-design-logo-gray-90_90" /><strong style="color: #ff0099; font-size: 15px;">Affordable, Professional and Customized Just for You&hellip;</strong><br />
<em style="color: #666666; font-size: 15px; font-weight: normal;">A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive</em><em>!</em><br />
<img src="/img/clip_image004.gif" style="float: left; margin: 5px;" alt="icon-redberry-website-design" />&nbsp;</p>
<strong style="color: #ff0099; font-size: 13px;">Website Development, Design and Rebranding and Hosting Project </strong><br />
<br />
<a href="http://www.redberrydesigns.com/_blog/The_BerryPatch/post/Guaranteed_strategy_to_increase_your_website_rankings/"><img alt="Guaranteed strategy to increase your website rankings." src="/RedberryServices/site/images/RedberryDesigns-website-development-keywords-blog-img.jpg" style="width: 324px; float: left; margin: 20px;" alt="Redberry Website Design offers Budget Friendly Solutions" /></a>A blog attracts both new visitors and search engines to your site. Providing fresh content on your blog can increase the frequency of search engine spider visits and this promotes the ranking of your site in search results as an authoritative web site. &nbsp;Let&rsquo;s explore this blogging a little further to see how it can help increase your traffic to your stie: </div>
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<p style="line-height: 14.25pt; text-align: justify;"><span style="font-size: 9.5pt; font-family: helvetica, sans-serif; color: black;">A blog attracts both new visitors and search engines to your site. Providing fresh content on your blog can increase the frequency of search engine spider visits and this promotes the ranking of your site in search results as an authoritative web site. The higher your site ranks in searches, the more likely qualified potential customers are to visit it and make a purchase or engage your services. Your blog simply makes your website easier to find.<img alt="" src="/RedberryServices/site/images/RedberryDesigns-website-development-keywords-blog-img.jpg" style="float: left; margin: 25px;" /> Your content in the blog is there to</span><span style="font-size: 9.5pt; font-family: helvetica, sans-serif;"> attract, acquire and engage customers. Here is a guaranteed approach to using keywords properly to increase search engine rankings of your website. </span></p>
<p style="line-height: 150%;"><span style="line-height: 150%; font-size: 9.5pt; font-family: helvetica, sans-serif; color: black;">Your blog posts should not only be relevant to your business&rsquo; products, services or industry, they should make ample use of the important keywords that people associate with your business. A keyword is a word or phrase that relates to your niche. These keywords are used to search for your business on the internet. Google, for example, even provides tools to allow you to determine the best keywords related to your products or services. </span></p>
<p style="line-height: 150%;"><span style="line-height: 150%; font-size: 9.5pt; font-family: helvetica, sans-serif; color: black;">These words should then be generously incorporated into your blog posts in a natural density that is both readable and logical. The subjects of your blog posts can be taken directly from your top keywords. &nbsp;In addition, by working your location or business name into the blog post text, this will provide clear associations of your keywords to your location and/or business to the search engines.</span></p>
<p style="line-height: 150%;"><span style="line-height: 150%; font-size: 9.5pt; font-family: helvetica, sans-serif; color: black;">Avoid over use of keywords by writing for humans. The complex algorithms that search engines use to rank sites have evolved to the point that simple keyword stuffing is considered an unethical practice because what you actually do is use the keyword in question throughout the text suspiciously often. Having in mind that the recommended keyword density is from 3 to 7%, anything above this, say 10% density starts to look very much like keyword stuffing and it is likely that will not get unnoticed by search engines. A text with 10% keyword density can hardly make sense, if read by a human. Google some time ago imposed a penalty for web pages that are keyword-stuffed and over-optimized in general; will result in lowered rankings. As long as your blog posts are written for humans to read and understand, then you should have little concern over possible ranking penalties for using keywords in your posts. A good rule though is to keep your keyword density around 2%. That percentage is for each keyword or phrase, not for all the keywords you might have in that post. If your keyword density is too high it can appear to the search engines that you are keyword stuffing. </span><span style="line-height: 150%; font-size: 10pt; font-family: arial, sans-serif; color: #454545;">With the</span><span class="apple-converted-space" style="line-height: 150%; font-size: 10pt; font-family: arial, sans-serif; color: #454545;">&nbsp;</span><a href="https://adwords.google.com/select/KeywordToolExternal"><span style="line-height: 150%; font-size: 10pt; font-family: arial, sans-serif; color: #006699;">Google keyword tool</span></a><span style="line-height: 150%; font-size: 10pt; font-family: arial, sans-serif; color: #454545;">, you can enter a few key phrases from your blog post and find out which terms are being searched, then nudge your post in that direction &hellip; go on, try it.&nbsp; It&rsquo;s fun.&nbsp; There also is a tutorial to help you figure out how to use this tool and you can find it</span><span class="apple-converted-space" style="line-height: 150%; font-size: 10pt; font-family: arial, sans-serif; color: #454545;">&nbsp;</span><a href="http://adwords.google.com/support/aw/bin/static.py?page=learningcenter.cs"><span style="line-height: 150%; font-size: 10pt; font-family: arial, sans-serif; color: #006699;">here</span></a><span style="line-height: 150%; font-size: 10pt; font-family: arial, sans-serif; color: #454545;">.<br />
<br />
</span></p>
<hr />
<br />
<span style="color: #666666;">Redberry Designs partners with you to make sure that the findability of your online business is pushed up to the top search engine ranking position. &nbsp;<span style="color: #666666;"><a href="http://www.redberrydesigns.com/contact" style="border: 0px; margin: 0px; padding: 0px; font-weight: inherit; font-style: inherit; font-size: 12px; font-family: inherit; vertical-align: baseline; color: #003d70; text-decoration: underline;">Contact our team to get your project started today!</a>&nbsp;&nbsp;<a href="/RedberryDesigns-Request-A-Quote.html" title="Request a Quote from Redberry Designs today for your medical, eCommerce, or corporate website and branding project!">Click Here to Get a Quote Now!</a></span></span><br />
<p><br />
</p>
<hr />
<p><br />
</p>
<p class="AboutAuthor">About the Author: <a href="http://www.shafikmansur.com/" title="ShafikMansur.com">Shafik Mansur</a> is CEO and Director of Marketing of <a href="http://www.redberryservices.com/" title="http://www.redberryservices.com"> Redberry Services Redberry Designs</a>. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business conversational marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the Redberry Services <a href="http://www.redberrydesigns.com/">Redberry Designs </a> website at <a href="http://wwwredberryservices.com/" title="Redberry Support Services LLC"> http://www.redberryservices.com</a>. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.</p>
http://www.redberrydesigns.com/RSSRetrieve.aspx?ID=609&A=Link&ObjectID=184606&ObjectType=56&O=http%253a%252f%252fwww.redberrydesigns.com%252f_blog%252fThe_BerryPatch%252fpost%252fGuaranteed_strategy_to_increase_your_website_rankings%252fhttp://www.redberrydesigns.com/_blog/The_BerryPatch/post/Guaranteed_strategy_to_increase_your_website_rankings/Mon, 15 Apr 2013 04:00:00 GMTA challenge to all business owners.<div class="shafik"><span>by Shafik Mansur</span></div>
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<p style="font-size: 11px; margin: 1em 0px; line-height: 1.5em; color: #333333; text-align: left;">
</p>
<p><br />
</p>
<p>I came across a blog post today that was reflecting on the increased competition for your customer or prospects' attention that was the subject of a recent <a href="http://www.convinceandconvert.com/social-media-research-2/why-im-competing-with-you-and-you-and-you-and-you/">post</a> by Jay Baer. Jay&rsquo;s premise&nbsp;is that through channels like e-mail marketing and social media, we now compete with everybody, even globally. He states that "consumer interactions with companies are jumbled together like a real-time gumbo" and to be heard and recognized, we have to be mindful of the quality of each email and status update.&nbsp;<br />
<br />
We also have to strive to convey our unique brand differentiation. To know and communicate what sets us apart from our competition.</p>
<p><strong>For your company, can you complete this sentence: "Only we &hellip; "?</strong></p>
<p>This is a challenge, and it is obvious that if you cannot, you&rsquo;re likely destined to a lifetime of competing based on gimmicks, coupons and shouting louder than the other guy.</p>
<p>However, if you can find that wisdom, the social web will allow you to amplify that message and tell your story in a remarkable and exciting way.</p>
<p><img alt="unique species of orchid, in the tropical rain forests of Papua New Guinea." src="/img/blog/cadetia-new.jpg" style="width: 230px; height: 206px; float: left; margin-right: 16px; margin-bottom: 8px; border: 0px solid;" />So with that in mind, Jannice and I sat down to really define succinctly and effectively what makes Redberry Website Designs different from the competition. After an hour of brain storming, we ended up with three full sentences and six bullet points that we both agreed with. We broke for dinner and then returned to do some real hard editing. We cut and moved, trimmed and sliced all our words and thoughts then melded them together to craft this sentence that we believe answers the question...</p>
<p><strong>"At Redberry Website Designs...Only we offer small businesses a professional web presence featuring a custom website design delivered with search engine optimized content, a uniquely branded corporate identity, social media engagement, local search optimization, search engine ranking and a branded video ad spot all hosted on a platform providing a fully integrated database, email marketing and unlimited eCommerce capacity supported by Redberry's ongoing maintenance at one low price and completed as one project."</strong></p>
<p>We would love to hear your sentence that tells why your company is different from the competition and what is your unique value proposition. Take the challenge and post your comments.</p>
Shafik<br />
<br />
<a href="http://www.redberrydesigns.com" title="Redberry Website Design">Redberry Website Design</a> provides online business solutions for small businesses, not just websites. Because we understand that the purpose of the website and even more so, your online branding and social media strategy is to introduce, reinforce and establish the credibility of you, your company and message, we offer a custom all inclusive website design, branding, social media marketing and maintenance package. Call us now at 770.783.0230 or click <a href="http://www.redberrydesigns.com/contact" title="Contact Redberry Website Design today!">here</a> to start your project today.
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</p>
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<p class="AboutAuthor">About the Author: <a href="http://www.shafikmansur.com/" title="ShafikMansur.com">Shafik Mansur</a> is CEO and Director of Marketing of <a href="http://www.redberryservices.com/" title="http://www.redberryservices.com"> Redberry Services Redberry Designs</a>. Redberry is an Agency that offers Branding, Website Development and Hosting Solutions and a full portfolio of business conversational marketing and brand identity solutions for small businesses. To learn more and to download FREE business tools and articles, as well as join their mailing list, visit the Redberry Services <a href="http://www.redberrydesigns.com/">Redberry Designs </a> website at <a href="http://wwwredberryservices.com/" title="Redberry Support Services LLC"> http://www.redberryservices.com</a>. You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.</p>
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http://www.redberrydesigns.com/RSSRetrieve.aspx?ID=609&A=Link&ObjectID=291071&ObjectType=56&O=http%253a%252f%252fwww.redberrydesigns.com%252f_blog%252fThe_BerryPatch%252fpost%252fThe_Latest_News_on_Website_Traffic_-_Weekly_Digest_from_Think_Traffic_Blog%252fhttp://www.redberrydesigns.com/_blog/The_BerryPatch/post/The_Latest_News_on_Website_Traffic_-_Weekly_Digest_from_Think_Traffic_Blog/Thu, 14 Feb 2013 03:10:00 GMTBudget friendly marketing uniquely well suited to small businesses<h2>
<div class="extra-wrap">
<div class="jannice"><span style="font-size: 15px;">by Jannice Almansur -</span> </div>
<br />
<p><strong style="color: #000023; font-size: 15px;">Redberry Designs</strong><strong> <img src="/img/clip_image002.gif" style="width: 15px; height: 15px;" alt="Redberry Website Design Small Business Brand Consulting" /></strong><br />
<img src="/img/clip_image003.jpg" style="float: left; margin: 5px;" alt="redberry-atlanta-website-design-logo-gray-90_90" /><strong style="color: #ff0099; font-size: 15px;">Affordable, Professional and Customized Just for You&hellip;</strong><br />
<em style="color: #666666; font-size: 15px; font-weight: normal;">A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive</em><em>!</em><br />
<img src="/img/clip_image004.gif" style="float: left; margin: 5px;" alt="icon-redberry-website-design" />&nbsp;</p>
<strong style="color: #ff0099; font-size: 13px;">Website Development, Design and Rebranding and Hosting Project </strong><br />
<br />
<a href="http://www.redberrydesigns.com/announcements/conversational-marketing-is"><img src="/images/Redberry-Website-Design-IMGs/Redberry-Website-Design-Images-Budget-Friendly-Small-Business-Solutions.png" style="width: 324px; float: left; margin: 20px;" alt="Redberry Website Design offers Budget Friendly Solutions" /></a>Great question and answer from Think Traffic's Ask the Reader segment:<br />
<br />
<br />
Previously on &ldquo;ask the readers&rdquo; they asked, &ldquo;is it better to publish as a guest post or is posting it on your own site better?&rdquo; &nbsp;I agree that is this was an excellent answer: That came from James Clear. &nbsp;Here&rsquo;s an excerpt: </div>
</h2>
<div>
&ldquo;If you&rsquo;re serious about building a brand online, then your absolute best stuff should always go on your site. In my opinion, if you&rsquo;re not demanding that you deliver your best stuff to your own audience, then you&rsquo;re not serious about becoming an authority in your area.<br />
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<br />
Additionally, I think it&rsquo;s easy for us to get caught up in our tiny section of the blogosphere and forget that it&rsquo;s a really big world out there. 99.9999999% of the people in the world have never heard of Copyblogger or Problogger or Think Traffic.<br />
<br />
<br />
<p>Here&rsquo;s what that means: if a post is going to go truly viral, then it should be on your site. The likelihood of a post going viral simply because it was on a &ldquo;bigger&rdquo; site than yours is very unlikely. What are the odds that your post goes up on a big blog, a social media power user happens to see it, and it ends up going viral because of that? Why not just post it on your site and email a group of 10 power users who might be interested? That sounds like a better use of your time and energy.&rdquo; &nbsp;</p>
<p><img src="/img/Portfolio/PodiatryOrlando Page Display_New.jpg" style="border: 0px solid; width: 231px; height: 153px; float: left; margin: 20px;" alt="Redberry Website Designs Pro bunbled Website, Marketing, Hosting and Search Engine Optimization Package" /></p>
<p>To add to James' comments, you have to own your online traffic...If you do not send your audience home (back to your blog on your own website) then you do not own your business online...Take a moment to learn more about The Redberry Designs Approach to Marketing your Small business... <a href="http://www.redberrydesigns.com/announcements/conversational-marketing-is" title="Budget friendly marketing uniquely well suited to small businesses">Learn More</a></p>
</div>
<br />
<br />
<a href="http://www.jannice.info/">Jannice Boyd Almansur (http://www.jannice.info/)</a> is CEO and Managing Director of&nbsp; <a href="/WebSiteDesign.html">Redberry Atlanta Website Designs</a>. Redberry is an Agency that Jannice and her business partner, Shafik, created and is a specialized firm, Redberry Support Services, LLC in January of 2009 to provide small and midsize enterprises and entrepreneurs with web design, content marketing and web hosting.
The Agency offers Branding, Website Development and Hosting Solutions and a full portfolio of business content marketing and brand identity<a href="/announcements/redberry-atlanta-website-design-bundled-website-marketing-and-hosting-package-details"> solutions for small businesses</a>. To learn more and to download FREE
business tools and articles, as well as join their mailing list, visit the our
<a href="http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419" title="The BerryPatch Blog from Redberry Atlanta Website Design is a content marketing blog for small businesses">BerryPatch Blog at http://www.redberrydesigns.com/BlogRetrieve.aspx?BlogID=419</a>
and <a href="http://www.redberryatlantawebsitedesign.com" title="Bundled Website Design, Marketing and Hosting Package">Redberry Atlanta Website Design website at http://www.redberryatlantawebsitedesign.com.</a> You may print this article for
personal use or republish it online only if it is left unaltered and in its
entirety, including bylines, links and author information. Contact the author
for all other permissions.
You may print this article for personal use or republish it online only if it is left unaltered and in its entirety, including bylines, links and author information. Contact the author for all other permissions.
http://www.redberrydesigns.com/RSSRetrieve.aspx?ID=609&A=Link&ObjectID=309522&ObjectType=56&O=http%253a%252f%252fwww.redberrydesigns.com%252f_blog%252fThe_BerryPatch%252fpost%252fBudget_friendly_marketing_uniquely_well_suited_to_small_businesses%252fhttp://www.redberrydesigns.com/_blog/The_BerryPatch/post/Budget_friendly_marketing_uniquely_well_suited_to_small_businesses/Tue, 15 Jan 2013 05:00:00 GMTThe Latest News on All Things Tech - Weekly Digest One<script type="text/javascript" src="http://app.feed.informer.com/digest3/FX1MYYPFKT.js">
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http://www.redberrydesigns.com/RSSRetrieve.aspx?ID=609&A=Link&ObjectID=291057&ObjectType=56&O=http%253a%252f%252fwww.redberrydesigns.com%252f_blog%252fThe_BerryPatch%252fpost%252fThe_Latest_News_on_Social_Media_-_Weekly_Digest_from_Mashable%252fhttp://www.redberrydesigns.com/_blog/The_BerryPatch/post/The_Latest_News_on_Social_Media_-_Weekly_Digest_from_Mashable/Tue, 08 Jan 2013 05:00:00 GMTHappy New Year 2013<h2>
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<div class="jannice"><span style="font-size: 15px;">by Jannice Almansur -</span> </div>
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<p><strong style="color: #000023; font-size: 15px;">Redberry Designs</strong><strong> <img src="/img/clip_image002.gif" style="width: 15px; height: 15px;" alt="Redberry Website Design Small Business Brand Consulting" /></strong><br />
<img src="/img/clip_image003.jpg" style="float: left; margin: 5px;" alt="redberry-atlanta-website-design-logo-gray-90_90" /><strong style="color: #ff0099; font-size: 15px;">Affordable, Professional and Customized Just for You&hellip;</strong><br />
<em style="color: #666666; font-size: 15px; font-weight: normal;">A Strategy Focused Website, Marketing and Hosting package gives you the power to stay competitive</em><em>!</em><br />
<img src="/img/clip_image004.gif" style="float: left; margin: 5px;" alt="icon-redberry-website-design" />&nbsp;</p>
<strong style="color: #ff0099; font-size: 13px;">Website Development, Design and Rebranding and Hosting Project </strong><br />
Happy New Year 2013!<br />
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<img src="/images/Redberry-Website-Design-IMGs/Redberry-Atlanta-Website-Design_New-Year-Greeting_600_2012.gif" alt="Happy New Year 2013" />
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