Moore was an excellent athlete at other sports. He has set many records in billiards. He won the Michigan State Billiard Championship four times. He came in second at the World Championship five times while playing the best in the world such as Willie Mosconi, Irving Crane and Luther Lassiter. He won the United States National Pocket Billiards Championship in 1958, the National Invitation Pocket Billiards Championship in 1965, and the Legends of Pocket Billiards competition in 1984.

Moore was known for playing in straight pool exhibitions. He was a feared road player (a player who hustled while traveling across the United States). He was also known for his unusual pool style, which included wearing cowboyclothing, and an unusual way of using his pool cue when he was hitting ball—a technique known as a "slip stroke". Moore also worked as a technical adviser for scenes in television and film that showed pool. He did so for the movie My Living Doll, and the Jerry Lewis movie The Family Jewels. He was honored by election to the Billiard Congress of America's Hall of Fame, the International Pocket Billiards Hall of Fame, and the Albuquerque Sports Hall of Fame.

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James William Moore was born on September 14, 1910[1] on a farm in Troup County, Georgia, just outside the City of Hogansville. He was the son of a Georgia blacksmith, sheriff and streetcar conductor. He began working at a young age to supplement his family's income. He worked at many jobs including as a cotton picker earning 35 cents per 100 pound, managing a fruit stand, and delivering newspapers. His family moved to Detroit when he was 13. There, he found other ways of making money. Moore ran cardgames and pursued other games of chance. He even pitched pennies. He was very good at gambling games and was a naturally gifted athlete. He was a Triple-A level baseball player in the minor leagues. He once bowled a perfect game, and was a good golfer.[2][3][4]

I was shooting in the '70s soon after I took up golf. I thought about trying to become a pro but I figured there wasn't any money in it. That was true, back then. Same thing for baseball. I was a pretty good pitcher—I played in the minors for Belle Isle, out of Detroit—but I didn't think I could make a living at it.[2]

—"Cowboy" Jimmy Moore, Billiards Digest (1999)

In 1928 at 18 years of age, Moore took a job as a pinsetter at Car Barns, a local bowling alley, earning six cents a line. Moore learned fast. For a time he achieved a 233 bowling average. Moore first picked up a cue stick at Car Barns, playing on the single 4 x 8 foot pool table the bowling alley had. According to Moore, he immediately fell in love with the game. Specifically, the game he loved was straight pool (14.1 continuous). This was the main game he competed at during his career. He did, however, play other billiard games. In fact, in later years Moore become U.S. national snooker champion,[2][3][4] and came in second at the 1961 First Annual World's One-Pocket Billiards Tournament in Johnston City, Illinois.[5]

Straight pool was the game of championship pocket billiards competition until approximately the 1980s. Then, it was overtaken by "faster" games such as nine-ball. In the game, a shooter may attempt to pocket any ball on the table (but the cue ball). The object is to reach a set number of points which is agreed before the game. Professional competition is often played to 150 points. One point is scored for each ball sunk in a pocket that must be called by the player.[6] According to Moore, his high run in the game was 236 ball in a row.[3]

Six months after he first started playing, Moore entered and won the 1929 Michigan State billiard championship. He successfully defended that title in the following three years. During the middle of the Great Depression, however, playing pool for trophies was not a luxury Moore could afford. Instead, he took his game on the road to attempt to make a living gambling.[2][3]

Moore first partnered with a hustler and exhibition player names Ray St. Laurent. Laurent was a colorful character who sometimes played exhibitions wearing a redcape and mask. He was called "The Red Devil" for exhibition events. Laurent helped Moore, but they were not equals on the pool table. One winter evening in Canton, Ohio, St. Laurent was losing badly in a gambling session to Ohioan gambling legend, Don Willis,.[2] Willis was known as the "Cincinnati Kid". He was considered by many of his peers of the time "the deadliest player alive".[7] The wager was 25 cents a ball. This was not a small sum at the time. Moore was providing money for the match. Moore became disgusted by how unevenly matched Laurent was with Willis. Moore told St. Laurent that he could not win and asked him to step aside and let him play.[2] Willis later recalled:

Here was this punk kid sitting there saying, 'I'll play you some.' Well, he got out of that overcoat and ran over me in my home poolroom. He never missed a ball.[2]

—Don Willis, Billiards Digest (1999)

Moore and Willis became traveling partners after that match. They often traveled on the road with future six-time world champion[8]Luther "Wimpy" Lassiter. Because of his skill and well known road partners, Moore's name began to be known in the billiard world. In 1940, the World Pocket Billiards (straight pool) titleholder of that year,[9]Andrew Ponzi, sought out Moore looking for a challenge. At the match arranged, Moore first beat Ponzi out of $80 playing nine-ball. He then beat him at his own game, straight pool. Moore scored 125 points to Ponzi's 82.[2]

After Moore's match with Ponzi, he was hired by Ponzi's employer, Sylvester Livingston. Livingston was a man who hosted exhibitions with a lot of top pool talent, including Irving Crane.[2] Crane, like Lassiter, would become a six-time world champion.[10] During 1941, Moore performed 250 exhibitions across the U.S. He earned $5 for matinees, and $7 for evening performances. He lost only one match over the year. During that same time he had straight pool runs of 100 or more points in 24 out of the 250 exhibitions.[2]

By that time Moore was recognizable for his cowboy characteristics.[2] He customarily wore cowboy boots, a white Stetson hat and a string tie. He kept his hair in a crew-cut, and was rarely seen without a cigar.[11][12] He was also known for his unusual form of stroke. Moore employed a slip stroke.[2] This is a way of shooting in which a player releases his gripping hand briefly and re-grasps the cue farther back on the butt just before hitting the cue ball.[13] Using the slip stroke, Moore was deadly accurate, but could also shoot with great power.[12][14]

In 1945, Moore's purchased a home in Albuquerque, New Mexico. He would live there for the rest of his life with his wife, Julie Chavez, whom he married in 1949. They had seven children together: sons Jamie, Raymond and Tommy, and daughters Pamela Nathan, Kolma Moore, Emily DiLorenzo and Linda Bates. Soon after moving to Albuquerque, he became co-owner and operator of the U Cue Billiards Hall in the City.[3][4] It was said that hustlers avoided going through Albuquerque just to avoid getting into a money game with Moore.[14]

Though Moore continued playing on the road—as he would for over 40 years—he began competing and placing in top-tier tournaments. His tournament career was to be overshadowed by an enduring series of runner-up finishes that would earn him the nickname "pool's underpaid prince" in such publications as Esquire Magazine. The name that stuck with him for life, however, was Cowboy. According to Moore, he became 'Cowboy' Jimmy Moore when he appeared at the Commodore Hotel championships in New York City in the 1950s wearing the required tuxedo, but nevertheless sporting cowboy boots and his signature white Stetson hat.[2][3]

The second-place-saga started in 1951 at the two week long, double-elimination, round robin format, World Championship tournament, held that year in Boston. At the competition, Moore was defeated in his last match by Willie Mosconi. His record was seven wins in nine matches, including triumphs over future Billiard Congress of America (BCA) Hall-of-Famers, Irving Crane and Arthur "Babe" Cranfield.[2][15]

In 1952 he made a strong showing in the same competition, held once more in Boston, running 93 balls against Lassiter, beating him 150 to 25, but again finishing behind Willie Mosconi, this time sharing second place with Jimmy Caras and Joe Procita.[16] Moore's match with Mosconi had an ending score of 150 to 58 in 19 innings.[2][15] Moore competed in the 1953 World Championship in San Francisco, but did not place, losing in his last match to Crane, 150-56 in 7 innings.[17]

The following year Moore took second place yet again in the World Championship, held that year in Philadelphia. The 1954 tournament was not sponsored and was unsanctioned by the BCA; in its absence being organized by Irving Crane. It was denominated by newspapers, such as The New York Times, as the "Unofficial World Pocket Billiard Championship." In a career highlight in the penultimate match there, Moore was losing 148 to 8 to Irving Crane. When Crane let him back to the table, Moore ran 142 balls and out. Despite this feat, Moore was dispatched to second place by Lassiter, with a final score of 150 to 95, sharing second place with Crane. The defending champion, Mosconi, did not participate.[2][18]

Moore's runner-up streak continued in the 1956 World Championship held at Judice's Academy in Brooklyn, New York. He clinched second place, to Willie Mosconi's now almost ubiquitous first, with a 150 to 50 score over Al Coslosky of Philadelphia in 15 innings, a win over Richard Riggie of Baltimore, 150 to 121, with an inspired run of 107 balls, but a loss to Lassiter, 150 to 70 in 7 innings.[19][20][21] That same year Moore played Mosconi at a challenge match in Kinston, North Carolina. It was not Moore's day as Mosconi posted a career highlight; a perfect match—150 balls in a row in one inning.[22]

In all, Moore came in second at the World Championship five times but never took the crown. He did however win the National Pocket Billiards Championship held in Chicago at Bensinger's Billiards in 1958. The tournament was a challenge match, marathon straight pool race to 3,000 points between Moore and Luther Lassiter. It was a tight competition, with Lassiter leading at one point 1,800 to 1,512. Moore battled back and eventually won with a final score of 3,000 to 2,634.[2][23]

He didn't think I could beat him, and that made me mad. I had to get mad to win. I was way behind, then I ran 95, 96, 97 and 175, and only missed then when I scratched on the break. Ran right past him.[2]

—"Cowboy" Jimmy Moore, Billiards Digest (1999)

Moore would eventually have ten second-place finishes in world-title competition. Nevertheless, he frequently competed with and beat all of the players whom he so often played second fiddle to in sanctioned tournament play. In fact, later in 1958, the same year he won the National Pocket Billiards Championship against Lassiter, he roundly defeated Mosconi in a two-day exhibition match in his home town of Albuquerque, with a final score of 500 to 397.[2] Moore and Mosconi would battle it out many times in unsanctioned but publicized play. In addition to matches previously mentioned, they vied at Albuquerque's old Chaplin Alley on 1956; at the Highland Bowl in 1958; and later, in matches in Winston-Salem, North Carolina, Philadelphia, Chicago and Johnston City at the Jansco Brother's Stardust Open, where Moore would win the prize for "all-around honors".[3]

It was not until 1965 at the National Invitation Pocket Billiards Championship, seven years after his last first-place finish, that he would repeat as champion in a sanctioned tournament. At that contest held at the Riviera Terrace in New York City, along the way to first place and the prize of $4,000, Moore defeated: Onofrio Lauri 150 to 117; Joe Balsis 150 to -3; Cisero Murphy 150 to 96; "Champagne" Edwin Kelly 150 to 83 in 3 innings; and the ever-present Luther Lassiter, 150 to 41 in 4 innings. The runner up in the tourney was Joe Balsis.[24][25][26][27][28]

Moore was inducted into the International Pocket Billiards Hall of Fame in 1982,[3] the Billiard Congress of America's Hall of Fame in 1994,[29] and the Albuquerque Sports Hall of Fame in 1998.[3] He remained competitive in tournament and match play well into his 70s.[2] In 1984, at age 74, Moore won the Legends of Pocket Billiards competition on ESPN.[30] Even in later years he was still deadly on a pool table, running 111 balls three days after his 80th birthday.[2] "Until the traffic accident I had about a year ago, I was still playing my usual speed" Moore said in July 1999 at the age of 89.[2] However, Moore's health declined rapidly that same year. He died on November 17, 1999 of natural causes.[3]