Now you can finally launch a Groupon deal without ever talking to a human

Monday, 10 Feb 2014 | 10:24 AM ETRecode

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Workers at Groupon

Five years after its launch, daily deals company Groupon is finally giving business owners an automated way to launch discount promotions. With the introduction of this self-serve option, Groupon is looking to vastly increase the number of deals on its website as it attempts to move away from a reliance on email marketing and toward a giant marketplace of deals that shoppers will visit regularly.

Groupon is also betting that the tool, dubbed Deal Builder, will help attract new local business customers that the company wasn't previously serving.