Rita McGrath

Professor of strategy and innovation

The digital revolution is rewriting the playbook for strategy. Business school professor Rita McGrath defines a new set of critical success factors based on co-creation, fine-tuned innovation engines and trailblazing IT leadership.

The digital revolution is rewriting the playbook for strategy and competition. Business school professor Rita McGrath — keynote speaker at Fujitsu Forum 2017 in Munich — details the critical success factors.

Rita McGrath, professor of strategy and innovation at Columbia Business School — and a keynote speaker at Fujitsu Forum 2017 in Munich — argues that businesses need to develop innovation and collaboration as fundamental, repeatable proficiencies.

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