The business of beauty

Admit it, ladies: When it comes to cosmetics, one brand of lipstick is much like the next pigment in a waxy carrier, some slight variation on pink or red, priced at a huge mark-up over the modest cost of production. But it's a rare woman who is brutally realistic about makeup. After all, the whole point of putting it on is to create a fantasy self. In a psychological sense, changing your face...