Our digital projects could be delivered faster,
come under budget and provide better results
by introducing a discovery phase upfront.

What?

Empathise

What is the problem?

Define the challenge & explore the human concept

Deﬁne

What is important?

Research, observe, understand & create a point of view

Idiate

How do we solve it?

Brainstorm ideas good & bad, don’t stop at the obvious

Prototype

How do we create it?

Start creating, experiment, fall cheap& fast

Test

Does it work?

Implement the product, show & don’t tell, start to refine the product

What is it?

It is a time-framed process to research the business need and identify the main objectives to create the best solution to fulfill that need. It encapsulates commercial viability, UX approach, technological complexity and features usability along with the scope of work.

Deliverables:

Features list;

Wireframes & Prototype;

Development team;

Technologies stack;

Time & Budget.

Who?

UX

User Expirience Designer

Clarifying user needs and expectations;

Clarifying user needs and expectations;

Analyzing user workflow and scenarios;

Creating wireframes and prototypes;

BA

Business Analyst

Accomplishing requirements elicitation, analysis and documentation using interviews, requirement workshops, and other techniques in collaboration with stakeholders;

Analyzing, optimizing and documenting user workflows and scenarios.

Validating and verifying requirements in collaboration with stakeholders.