The Marketing Director is responsible for partnering with the General Manager to lead the marketing and communication efforts of the shopping center and to achieve the center’s goals. These responsibilities include coordinating, overseeing and implementing all aspects of the center’s marketing and communications plan including marketing, advertising, public relations, special event planning and ancillary revenue income. He/She will establish a working relationship with the center staff, corporate teams, contractors, vendors and agencies/freelancers, media and community leaders. Additionally, the Marketing Director will oversee retailer relations in an effort to strengthen partnerships, program participation and the overall customer experience. He/She should be proficient in budgeting, sales forecasting and digital marketing.

ESSENTIAL DUTIES & RESPONSBILITES

Marketing & Advertising

• Create, develop and implement a strategic marketing plan in partnership with the General Manager, which supports the company’s objectives and property goals to positively impact traffic, sales and revenue.

• Plan and effectively execute an integrated advertising program across all traditional and digital channels to enhance tenant sales and generate positive results for the overall success of the center. Focus on finding new and innovative methods of reaching and engaging the target audience.

• Monitor expenditures and income of the marketing budget. Prepare variance reports as needed.

Events & Promotions

• Develop and implement an annual event and promotions schedule focused on differentiating the center from its competitors, building community relations and social networking. Events should be planned with the goal of attracting the target customer. Where appropriate, sponsorships should be secured.

• Establish and manage a calendar that represents an integrated view of all marketing, advertising, event and promotion efforts.

• Work with tenants to co-sponsor and/or host events inside their store.

• Frequently review and understand retailer sales and traffic trends and generate reports as required. Utilize this information to aid in developing marketing plans and strategies.

Community Partnership & Public Relations

• In partnership with the General Manager, serve as a liaison to coordinate a community relations program that positions the center as an integral part of the trade area and a community resource.

• Coordinate public relations efforts that maintain the center in a favorable light, creates interest in the center, promotes special events, increases exposure to tenants, builds relationships with key media, and enhances the overall perception of the center.

Travel Expectations

May be required to travel for business purposes up to 15% of the time. All properly documented and approved company travel-related expenses will be reimbursed in accordance with RED Development’s Travel and Entertainment Policy.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.