Five critical questions

1. How will we compete in this new customer demand-driven environment?

With limited avenues for growth, the banking sector will be hypercompetitive for the next three to four years. In this environment, each institution must be clear on how it will compete and win in the market.

The winners will retain their profitable customers and capture a bigger share of their wallets. Adroitly targeting specific customer segments, creating products that go beyond deposit and checking accounts, and delivering those products through highly competitive (physical and virtual) sales forces will be competitive necessities.

As the financial institution value chain rapidly digitizes, providers will need to raise their game in technology and partner to provide differentiation.

Specifically, financial institutions need to significantly improve the user interface and experience by leveraging analytics in the front office and partnering with retail and technology firms to personalize offers, market to customers, and build loyalty.

Who should be the 2018 CU Hero of the Year?

Champion of America’s Credit Unions

Credit Union National Association is the only national association that advocates on behalf of all of America’s credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.