Social Network - Copertina

By Hector Cisneros

Today I was asked the most important question encompassing the subject of Social networks and social media marketing. The question I was asked is; What is the value of social media marketing, that is what are the benefits of social media like Facebook, Twitter, LinkedIn and Google+. Although these social networks are diverse in nature, they have common values both to subscribers and business people alike. That’s right, even though these networks operate in very different ways, their users often have very different motivations, different backgrounds and personal needs. They all provide these seven values to all that use them. Read on and find out why social networks and social media marketing is changing the face of the internet from what we know to what it will become.

Search Engine Optimization (SEO) is a bit like the Air Force in World War II. It was great when it came to carpet bombing cities. But it was woefully inadequate when it came to discriminating individual targets. The phenomenon of SEO is a lot like that. Type in keywords like JacksonvilleVideo Production or Jacksonville Boat Club and the companies that pop up on Page One of Google are listed based upon their overall SEO score.

While this works out fine for video production companies and boat clubs, where customers are prepared to drive clear across town to get the best deal, it doesn’t work so well for businesses (such as Auto Repair, Dry Cleaners or Pizza Parlors) that draw their customers from a smaller geographic area. Although Google sometimes displays a map of the surrounding area where you can select businesses close to home, it has been proven that search engines have a built-in bias that favors firms located close to the city center. A recent article by Search Engine Journal pointed out:

Have you ever entered a
conversation about marketing and became instantly perplexed by the terminology
being bantered around? Did you get confused trying to follow the how, what,
when, and where in the marketing plan? At the end of the conversation, did it
seem like an epic tale spoken in Greek? If this is where you are with regards
to internet marketing then this article is for you. This article is part of a
series that is designed to cover basic terminology and actionable elements, as
well as give specific steps for developing your own marketing plan.

If you’re like most people, you probably only react to cyber security matters when your computer is so infected with malware that it refuses to function. This is what IT professionals refer to as locking the barn door after the horse has bolted. In today's wired world, what you have to consider is that everything from your PC to your smartphone is subject to attack by hackers who are out to sell your personal information, steal your financial data and do much more than mischief. What many people don't realize is that this problem is so serious that even governments are having problems dealing with it.

When it comes to the Internet, there are a number of sites and technologies that have truly been game changers. When Jeff Bezos founded Amazon.com in 1994, he started anetail revolution that would eventually put the fear of God into brick and mortar retailers. In 1995, eBay was founded, which would change the face of auctioning forever.Then on September 4th of the following year, a pair of enterprising Stanford University students named Larry Page and Sergey Brin founded Google, the search engine that would later go onto dominate web search.

Along the way, technologies came and went. Online empires (such as Netscape) rose and fell. It wasn’t until February of 2005 that three former PayPal employees named Chad Hurley,Steve ChenandJawed Karim started YouTube.com. A little more than a year later, on October 9, 2006, it was announced that the company would be purchased by Google for $1.65 billion in stock. And the rest is history.

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By Hector Cisneros I have been actively networking in a number of organizations since the early 1980’s. My experience, tells me that most...

Privacy Policy

Our Privacy Policy - Your privacy is important to us. We are the sole owners of the information collected on this site. We only have access to information you voluntarily give us via email or other direct contacts from you. We will not sell or rent this information to anyone. We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request. Unless you ask us not to, we may contact you via email in the future to tell you about our FREE eBooks, new services, specials, or changes to this privacy policy. If you to unsubscribe from our newsletter or remove access to our FREE eBooks, you can unsubscribe when you receive our newsletters, email me at, hectorc@workingthewebtowin.com with the heading Unscribe from Newsletter and Free eBooks, listing your the email address you subscribed with. you can also text me at 904-712-9355 with the same information or send us a letter to unsubscribe at Working the Web to Win, 3740 Beach Blvd. #300 Jacksonville Fl. 32207. Again please make sure you tell us the email address you subscribed with.