Why use a Realtor®

“REALTOR®” and “real estate agent” are often used interchangeably. But they aren’t the same thing. While both sell real estate, only a REALTOR® is a member of the National Association of REALTORS®, bound by the professional standards of the 100+-year-old REALTOR® Code of Ethics.

From honest representation and clear communication to cooperative involvement with other REALTORS®, the Code of Ethics ensures that REALTORS® are educated, equipped and ready to serve you.

When you’re looking for a trustworthy, knowledgeable guide through the property-buying or selling process, no one else can offer the service of a certified REALTOR®.

Please note that the Realtors® available in the Find a Realtor® section are primarily stationed in Lehigh, Northampton and Carbon counties. They can, however, help you with buying and selling needs that extend outside of these three counties.

Homeowners who sell their homes on their own typically generate $60,000 less than homeowners who work with a Realtor®*.

2Marketing Expertise

Realtors® know the best ways to advertise to attract buyers, plus they can use the marketing muscle of their brokerage and MLS to promote your home.

3Negotiation Skills

With years of bargaining experience and expert understanding of the market, Realtors® can help you close the deal at the price and terms you want.

4Time

Realtors® have the time and expertise to handle open houses, showings, inspections and the dozens of other tasks that would take you away from your work and regular routine.

5Experience Handling Paperwork

Buying or selling a home involves reams of paperwork that can be hard to understand. Realtors® thrive in this world.

6Sales Skills

Realtors® can evaluate your home and suggest improvements to get your maximum value, and they're skilled at handling showings to generate a positive response.

7Access to Buyers

Through the Multiple Listing Service, the most accurate data source for local listings with a database of prospects and professional contacts, Realtors® can help you reach the widest range of customers.

8Knowledge of Neighborhoods

Realtors® are experts in the community and can work with you to find your ideal home in a location of your choice that fits all of your family’s needs.

9Advice after Closing

An experienced Realtor® will continue to support you as questions pop up after the deal is done.

10Knowledge of Service Providers

Realtors® can refer you to their network of top-quality lenders, lawyers, inspectors and repair people to make sure you get the best result in every stage of your deal.

*The typical FSBO home sold for $190,000 compared to $250,000 for agent-assisted home sales. - NAR 2017 Profile of Home Buyers and Sellers