General

Rate Limiting

The Advertiser API is rate limited similarly to REST API v1.1, as documented here: REST API Rate Limiting in v1.1. Limits are generous for most endpoints and should not impede use cases. Unlike REST API v1.1, there is no programmatic index of the limits per endpoint. However, the limits will still be communicated in the HTTP response headers (x-rate-limit-limit, x-rate-limit-remaining and x-rate-limit-reset).

Some methods allow you to specify a comma-separated list of values, usually to retrieve multiple pieces of similar data. Such methods allow up to 50 criteria to be specified per request, unless noted otherwise.

Scopes of Rate Limiting

All rate limiting in the Advertiser API utilizes OAuth 1.0A and user-context. Each user token has its own distinct rate limits, even when accessing multiple advertiser accounts.