The Ecommerce Marketplace in Thailand & the Top Sites

by rodney •
November 19, 2018 •
No Comments

Here will cover some key facts on Thailands booming eCommerce industry including the top online department stores, e-tailers, and C2C portals with some interesting stats on their traffic and who is number one, plus, cross-border eCommerce, price comparators, and payment gateways.

According to the Electronic Transactions Development Agency (etda.or.th), Thailand currently has around 51 million Internet users, 48 million Facebook users, 41 million LINE users, 13 million Instagram users, and 9 million Twitter users.

Southeast Asia has one of the worlds fastest growing eCommerce markets and Thailand’s online retail market is expected to grow at a rate of 13.2% to reach $US 5.8 Billion by 2022. In 2017, B2C e-commerce in Thailand ranked the highest inSoutheast Asia according to the Electronic Transactions Development Agency (ETDA).

Thailands eCommerce Categories

There are four main categories of eCommerce in Thailand:

business-to-business (B2B)

business-to-consumer (B2C)

business-to-government (B2G)

consumer-to-consumer (C2C)

Social Media eCommerce

Facebook is an incredibly popular portal in Thailand not only for social but also for product research and even purchasing. According to PricewaterhouseCoopers (PwC), Thailand leads the world in social e-commerce.

Cross-Border eCommerce

The eCommerce market in Thailand is currently the second largest in Southeast Asia and is expected to grow around 22% annually until 2020.