Popchips the top selling line of popped chips and one of the fastest growing snack brands in the u.s., today announced a month long mobile fashion truck tour, giving snack fanatics the opportunity to dress like a popstar, and snack like one too.

Following the lead from the gourmet food trucks that brought high-end eats to the masses, PopChips teams up with the Bay Area’s first fashion truck, topshelf boutique, to add some flavor to fall for fashionistas of all ages. just in time for the holidays, PopChips presents an exclusive pop-up mobile fashion truck shopping and snacking experience. snackers are invited to pop over to one of the 34 local stops and check out nor cal’s premiere fashion truck, get the popstar look with hand selected affordable styles, get poppin’ with music and prizes all while snacking on complimentary popchips, of course.

The PopChips pop-up fashion truck will make 34 stops throughout northern california including a launch event at BloodHound in San Francisco on Thursday, November 1 from 5-8:00 p.m. During the month of November the truck will pop up at local retailers like whole foods and nugget markets, college and corporate campuses and local neighborhood hotspots from San Francisco to San Jose to Sacramento and beyond. The last two days of the tour are reserved for a “people’s choice pop-up” where fans can suggest the final three locations. for an up to date schedule of where the pop-up fashion truck will be, visit popchips.com/fashiontruck; to view popstar inspired looks by topshelf, visit flickr.com/photos/topshelf_boutique.

what: popchips northern ca pop-up fashion truck tour

when: kicking off on thursday, november 1 from 5 – 8:00 p.m.; additional events extend throughout the month of november

The social business workflow is based on people being able to connect, communicate and share information more efficiently. Collaboration platforms such as Jive, Salesforce.com, and others have not been flexible enough to properly support the rapid transformation to mobile that is occurring in the workforce.

But there are some bright lights on the horizon. At its annual gathering in Las Vegas this month, Jive introduced an extension to their social business platform called Jive Present.

Jive states that “…it’s become a business imperative that teams have an easy, intuitive and controlled way to receive information and leverage social tools to interact with the right content and people. With Jive Present, organizations now have a powerful tool accessible anytime and anywhere.”

Since mobile devices, especially tablets, are entering the business workflow faster than any technology device ever, it’s imperative that companies keep their mobile workers connected to their internal networks. One of the biggest challenges that CIOs face is ensuring that their mobile workforce can seamlessly access important data while keeping that data secure.

By extending their platform beyond the desktop companies like Jive will offer more relevant solutions for collaborating. It’s about time that the burgeoning mobile workforce has the ability to collaborate regardless of their location.

With Halloween less than a week away, this weekend will likely be a big hit amongst costume, candy and party lovers. When you’re out and about celebrating, don’t forget to check-in to your favorite location based application.

Foursquare launched a series of badges, pictured below, that encourage users to check-in to the Halloween festivities they participate in. In order to receive a badge you need to wish friends “Happy Halloween” when checking-in and are welcome to share a picture while rocking out Gangnam Style, showing off your Katniss inspired look or any other costume you choose to wear this year. The company is also offering an extra treat if more than 10 friends check-in together at one location.

Although not all users are incentivized purely by pretty badges, those that are will enjoy the latest additions to their badge collection over the next few days. Have a safe and happy Halloween!

Many people have been asking themselves the toughest question of all: iPhone 5 or Samsung Galaxy S III? The smartphone design and manufacturer is important. But oh so more critical is the operating system you choose: iOS or Android. There are so many similarities in the two operating systems that now the lawyers are getting rich — but there is a major factor to consider that you may not be thinking about as you hone in on your final decision:

Platforms matter. They really do.

When you get an iPhone, one of the first things it asks you during setup is to create an iCloud account. What, you don’t have one? You probably do and just don’t realize it. Did you ever create a .mac email address back in the day? If so, you have an iCloud account. If not, what is iCloud you ask? Well, iCloud is Apple’s attempt at a mostly free cloud storage service. Kinda like Dropbox for all your Apple-related content. iCloud is really fantastic if you have multiple Apple devices. With iCloud you can sync your email, contacts, calendar, and even more important, your apps and iTunes media across all your iOS devices and Macs. You never really leave home without access to those trashy reality shows you bought on iTunes.

When you setup your new Galaxy S III one of the first questions it throws out at you is what is your Gmail address? LIke iPhone, Android revolves heavily around Google’s services. And of course, Google helped invent the cloud and what it’s become over the years. So once you type your Gmail address, you will be able to sync all your Google services, including email, contacts, calendar, and Google Drive and Play. Similar to iPhone, you can sync all your media purchased or rented through the Play marketplace.

The gotcha: This is where platform matters. If you mix and match, a la having Mac computers at home, a Windows laptop at work and an Android device like the Galaxy, you’re potentially gonna miss out on what a closed platform brings you. You can’t listen to or watch your iTunes media on an Android device. You can use third-party apps to access your Play media on iPhone, but it’s not a stellar experience. The Gmail app on iPhone is a much different experience than it is on Android. And of course, do we really need to talk about maps on both platforms? It’s a different experience.

As each company reaches for more marketshare, they are closing their ecosystems even more. To be successful, they’re going to need to offer experiences that compel customers to want to commit to one ecosystem. A truly “open” platform is no longer possible. You’re going to have to choose and deal with the consequences. The experience when you’re on one or the other is optimal — it diminishes a bit when you mix and match.

At the end of that day, you may consider important features such as screen size, battery life, ease of use, and more. However, you also need to think about the platform and what it means for you and how you use your device. If you like access to your data and your content across multiple devices, you may need to make a platform decision before you make a smartphone choice.

by Brian Solis My pal Frank Gruber of SomewhatFrank and I are running a quick online survey to see how you would end this sentence, “Web 2.0 is…” Yes, we know every classical definition, the history, the arguments for and against it, opinions, and everything in between.