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Monday, January 17, 2011

Not sure why anyone would think whisky in a can would be a good idea, but apparently someone does – and that someone did it. Panama-based, Scottish Spirits, is releasing their canned whisky into the Caribbean marketing beginning May 1st.

This whisky can contains around 8 shots of whisky and doesn’t include a way to reseal the container. Scottish Spirits suggests that a single can should be split between 3 people. I’m having trouble imagining that scenario:

“Hey guys! Why don’t we watch the Super Bowl at my place over a couple of cans of ice-cold whisky?”

That sentence doesn’t really slide off the tongue so well. The Scotch Whisky Association apparently agrees with that sentiment and has said it would try to ban the cans for breaching international labeling rules.

In an interview with The Daily Mail, Scottish Spirits’ Chief executive, Manish Panshal, said: “We are really thrilled with the idea – it’s going to be a part of every lifestyle and occasion. It’s lightweight and portable and entirely recyclable, which is good news. It will be one of the hot picks for any outdoor activities.”

I can't really see the average adult consumer eagerly incorporating cheap canned whisky into their lifestyle – at least not in the U.S.