Archive | December 3, 2010

After an afternoon and evening of creative busyness in our house, it is time for Family Tag Feud again!

Mike and I are overwhelmed by the number of people who have been playing our little game along with us. You can not possibly have any idea how much it means to share this with all of you…Thank you!

We’d like to once again thank Tim Holtz for inspiring us to do this with his 12 Tags feature on his blog. Today’s tag was his best yet of 2010 and made us both feel like the total tag amateurs that we are. And of course it left me drooling over several products of his that (hard to believe it’s possible) I somehow haven’t bought yet.

Viral marketing doesn’t hit the scrapbook industry very often. Provo Craft has accomplished it a few times with Cricut launches, specifically with their Gypsy product launch. But it’s truly a rare accomplishment for a scrapbook marketing campaign. In truth, few companies even attempt to create a truly viral promotion.

But if you’d like to see a perfect example of viral marketing done right, you need to see the holiday music video just put out by Scrapbook.com called “It’s Always Sunny In Here”. The only way to describe it is to say think about a combination of Glee and Mad Men in theme…It’s been the toast of Twitter the past few days – the true stamp of a campaign gone viral.

What makes the video the perfect viral marketing piece? First, it is downright fun! You can’t help but smile watching it. You want to watch it over and over, and tell your friends to watch it because you know they will smile too. You absolutely do not feel like you are watching an ad – which then leaves you with a positive feel about the company. This video is not only great marketing for Scrapbook.com – they’ve added in some subtle specific product mentions, so they’ve provided some marketing for their vendor partners too.

This sort of marketing is drastically under-utilized in the scrapbook industry (both the video and the viral aspect of it). More businesses should consider trying projects like this…the return on investment can be very high.