Ad Buying

People of Ad Tech: engage:BDR CEO Ted Dhanik

Engage:BDR CEO Ted Dhanik tells WIT Strategy Partner Bill Brazell about malvertising: What it is, how it works, and how companies like engage:BDR fight it. Dhanik explains that some bad actors now create LinkedIn profiles and fake email addresses to help them pose as employees of legitimate companies so they can spread malvertising by buying ads on unsuspecting sites. Governmental authorities are loath to get involved, so Dhanik’s company now has to spend a lot of time vetting ad purchases and predicting when and where malvertising is most likely to be bought. Dhanik entertainingly calls out entertainment site TMZ for running a lot of ‘redirects’ on its mobile site — ads that pull people off the site and into the app store. Engage:BDR knows how to block those redirects, Dhanik says — so “TMZ, call me!”

You can download a new white paper addressing malvertising here:
http://engagebdr.com/invincea/