Kendrick Lamar designer explains “loud and abrasive” DAMN. cover

Kendrick Lamar’s next album is still not out for a few more days, but yesterday he teased us with an album cover. Now one of the cover’s designers, Vlad Sepetov, has discussed it, and some of the baffled reactions, on Twitter.

Sepetov, who also worked on the art for To Pimp A Butterfly, said he was excited by the reaction, including seeing “people talk about ‘bad’ design.” He explained he wanted the cover to be “loud and abrasive” and “bucked what a lot of my teachers taught me,” and thanks Lamar and TDE for seeing “the value in making something that doesn’t fit the mold.”

Read the full tweets below and rewatch the video for ‘HUMBLE.’

already seeing a lot of discussion about the cover. and i'm really excited about it. it's interesting to see people talk about "bad" design.