Jumeirah is the Dubai-based hotel group which owns some of the most luxurious beach hotels in Dubai, including the iconic Burj Al Arab, Madinat Jumeirah and (slightly less luxurious) Jumeirah Beach Hotel.

Jumeirah has an existing loyalty programme called Sirius. isme is different. It is an app-based discount programme focussed on the Jumeirah properties in Dubai and Abu Dhabi.

If you are heading to a Jumeirah hotel in Dubai or Abu Dhabi – or simply travelling in the region and want to eat or use the beach at a Jumeirah property, or visit the Wild Wadi water park – you would be crazy not to download the isme app. You will receive:

10% discount on food and beverage at Jumeirah-run restaurants (confusingly, this includes Jumeirah-run restaurants outside their hotels, such as The Ivy in Dubai, but excludes independent outlets in their own resorts)

10% discount on room bookings based on Best Available Rate

10% off selected spa and leisure bookings

15% off Wild Wadi waterpark access

You will also receive a set of ‘seasonal welcome rewards’ when you enrol. These are only valid for three months, however, so you may want to delay joining until nearer your trip.

More interesting, however, is the premium version of the isme app. This costs a scary Dhs 4,900 for 12 months of membership, which at the current exchange rate works out at exactly £1,000.

You may have already dismissed this as a crazy idea. However, if you know how much you pay at peak times for hotels in Dubai the benefits start to look pretty good value.

You receive:

20% discount on food and beverage at Jumeirah-run restaurants (confusingly, this includes Jumeirah-run restaurants outside their hotels, such as The Ivy in Dubai, but excludes independent outlets in their own resorts)

25% discount on room bookings based on Best Available Rate

20% off selected spa and leisure bookings

35% off Wild Wadi waterpark access

The key here is the room discount. At peak times, such as Easter or October half term, you need to pay at least £500 per night to get through the door of a Jumeirah beach property. The 25% discount would save you £875 on a 7-night stay. (Arguably, as the free app saves you 10%, the real incremental discount is only £525).

If you paying more than £500 per night, or you stay more than seven nights over the course of a year, you can easily cover your £1,000 with this benefit.

There are other benefits too for the £1,000 tier for your first year only:

A free night at any beachside hotel

A free night at any UAE city hotel

Two executive lounge access vouchers

Two room upgrade vouchers

Two beach day passes

Four Wild Wadi passes

Free dinner at Nomad for two

Free lunch for two at participating restaurants

Free afternoon tea for two at Madinat Jumeirah

Free afternoon tea for two at Jumeirah Beach Hotel

VIP table reservation and free food platter at Beach Lounge

VIP table reservation and free bottle of house spirit at 360

…. and numerous other 2-4-1 or ‘free drink when dining’ deals

The free meals are worthwhile given the cost of food in Dubai. The free hotel rooms are especially valuable and could possibly be used to book-end your stay to save money. If you have a 9am flight, check out the previous day and move to another Jumeirah hotel for the last night.

isme certainly isn’t for everyone, but if you heading down to the Middle East it is worth a look. Even if you are staying elsewhere, it can get you a discount at Wild Wadi and any Jumeirah restaurants you visit.

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The room upgrade vouchers, alone, could be worth the cost of the app, and Jumeirah had some extremely competitive pricing, for October half term, back in Feb/ March. 😉
Pricing for October, currently, is just silly!

DAM non-sea – you have a room in a villa in the grounds BUT it will come with a private (well, shared between 2 villas) swimming pool.

We usually go for the latter because we like the private pools, which have their own lifeguard. They are empty 75% of the day. If you want to use the main pool you can call a buggy – main pool is fantastic but is always busy (although I have NEVER in probably 100 nights failed to get sunloungers at any time of the day). Downside of these rooms is the need to take a buggy or boat everywhere but frankly my kids wouldn’t have it any other way. My 5-year old LOVES sitting in the buggies and being driven around and would be gutted if we took a room on the beach and he never had to go in one!

If paying cash get a package with breakfast or you’re looking at £100 per day – and it is an OUTSTANDING breakfast they do. Amex Platinum has 443 packages which come with breakfast, details on the Amex Plat cardholders site.

Need to book our Dubai hotel for three nights first week of October. Does anyone have any recommendation on location? We will be coming back from Maldives so will probably shop rather than hang out on a beach. Husband has Diamond Hilton or we have around 50,000 SPG points?

Need to book our 10 days holiday in December. This might actually reduce the cost but i have a slught dilenma. Do I wait till mid September to sign off so the other offers with a 3 month expiry don’t go to waste but the room rates might go up or do I forfeit the deals and book the rooms now?

If you constructed a trip around this it could work out well. Etihad redemption to AUHon a day flight with a night in Jumeirah at Etihad Towers. Relocate to J Beach the next day with your second free night, big free buffet lunch then snack in the club at dinner time with your free passes. A couple more nights at discount using free lunches and dinners around Dubai as well as a lively night at 360 drinking your bottle of spirits!

As usual this could use more detail. Presumably all the free meals don’t come with drinks, your free spirits presumably require you to buy mixers (unless you’re making your own dry Martini!), how does availability work for the free nights etc….? I downloaded the app and it doesn’t give any answers to these questions. Worth keeping an eye on though.

Stay offer is valid at Burj Al Arab Jumeirah, Madinat Jumeirah, Jumeirah Beach Hotel, Jumeirah Zabeel Saray, Jumeirah Emirates Towers, Jumeirah Creekside Hotel, Jumeirah Messilah Beach and Spa, Jumeirah at Etihad Towers, Jumeirah Dhevanafushi , Jumeirah Vittaveli and Pera Palace Hotel Jumeirah.
Please refer to the offer terms and conditionsof the participating hotels.
Offer is only valid for new bookings.
Offer is subject to availability.
Offer is not commissionable.
All reservations must be made via jumeirah.com/visaoffers or by calling the Central Reservations Office on the local toll-free number.
A Visa Card must be presented upon arrival and during payment to avail the offer.
Visa Cardholders are eligible to collect Jumeirah Sirius Points when availing this offer.
Offer is not valid in conjunction with any other offer or promotion.
All bookings must be guaranteed with a valid credit card.
Blackout dates and room restrictions apply.
Standard cancellation policy applies.
Jumeirah Hotels and Resorts reserve the right to change the terms and conditions without prior notice.
Rates are payable in local currency, subject to local taxes and service charge.
Wild Wadi offer is valid for VISA Infinite, Signature and Platinum cards from MENA region only

Strange my terms read slightly different to yours. Oh well guess it might be worth a shot.

TERMS AND CONDITIONS
Offer is valid at Jumeirah Beach Hotel.
Offer is valid for VISA cards from MENA region only.
Offer is valid for stays all year round of 2016.
Offer is valid for a minimum of four nights stay.
Offer is only valid for new bookings.
Offer is subject to availability.
Offer is not commissionable.
All reservations must be made via jumeirah.com/jbhvisaexclusive or by calling the Central Reservations Office on the local toll-free number.
Visa card should be presented upon check in avail the offer.
Offer is applicable if the room reservation is under the Visa member name.
Offer is not valid in conjunction with any other offer or promotion.
All bookings must be guaranteed with a valid credit card.
Blackout dates and room restrictions apply.
Standard cancellation policy applies.
Please refer to the specific Offer Terms and Conditions of the participating hotels.Jumeirah Hotels and Resorts reserve the right to change the terms and conditions without prior notice.
Rates are payable in local currency, subject to local taxes and service charge.

Someone else looking for advice….. we’ve had to rebook our Etihad first class flights home to Oz and lack of availability means two nights in Abu Dhabi in early September. I don’t have any desire to go to Dubai; also it’s been a difficult and stressful few months so we’ll probably just chill and maybe have some spa treatments. Any recommendations for reasonably priced hotels?

Abu Dhabi is cheaper than Dubai. For beach, Saadiyat Island has a few decent place I believe. I reviewed the Jumeirah in the city which I liked. I also reviewed the InterCon which has a big beach club, and is downtown, but is getting worn and overrun with package tourists.

Dubai is only a modest and cheap ride (airport is on the Dubai side of Abu Dhabi) so don’t reject it. Why not get a Hilton credit card each and book the Waldorf on the Palm for 2 free nights if you are there over a Middle East weekend?

We get free chauffeur to/from our hotel with Etihad so that’s not an issue but it seems the Waldorf does not have standard rooms available on points on 2 or 3 September, otherwise I could have used points and cash and my new HHonors Platinum status courtesy of the recent status match offer (as we both have Barclaycard from 20+ years ago that I’ve not got round to cancelling, it seems we wouldn’t get the credit cards). Shame.

Isme is a very good deal if you’re a frequent visitor to Dubai, and the free room can be booked at peak times without an issue from what I recall and considering the price of Jumeriah hotels even off peak, you can make the £1k back easily.

Very amenable and will both discount and extend the year.
You can book multiple rooms at the discounted rate and the food/beverage discount is good for up to 12 people.
Both the mrs and I have signed up and will extract far greater value than £800 (each).
A further free room is available if you manage to spend £8K (at current exchange rates) on elite – this doesn’t include room rates.

Emailed them and got a response that jumeirah flavours package cannot be combined with other offers. However, an upgrade to half board is available for 200 AED per person per day, for use only in selected restuaraunts rather than the flavours range.

Hmmm. Need to call them, didn’t get round to doing it yet. I do have the points but this is a very poor use of them – unless the cash option is withdrawn, in which case (due to the savings) it would be a good use!

Website seems to have disappeared as well despite still being listed on Facebook.