“[SIPs] will become critical to broader SaaS adoption. Three to four dominant SIP Master Brands will emerge by 2010, and will manage more than 30 percent of core SaaS offerings to users. Monitoring and billing capabilities will enable increasingly attractive pricing.”

(The complete research study, entitled SaaS 2.0: Software-as-a-Service as Next-Generation Business Platform, was published is available on the company’s web site at http://www.saugatech.com/239order.htm.)

Recently Jeff Kapan from THINKStrategies has written and spoken about Cloud 2.0. He notes that:

“The new realm in the SaaS marketplace and where we’re starting to refer to this as a 2.0 world, is around SaaSfying, if you will, the business processes that are intimately involved in making specific industries work. So the specific and unique processes within specific industries whether they be manufacturing, or retail, insurance, or other forms of financial services. These are the kinds of the main specific capabilities that only industry experts in combination with cloud computing companies can in fact deliver to the marketplace to meet specific business requirements.”