What most of America, particularly Middle America, has become characterized by the ubiquitous Wal-Mart, TGI Fridays, Applebees, Chili's, Gap, J Crew, Best Buy, Target, Olive Garden, PetCo, McDonalds, Banana Republic, Border's, Costco, Home Depot, Nordstrom, Circuit City, KFC, Sports Authority, Starbucks.. and on and on it goes.... until every city/town/suburb starts to blend in and look like one big flavorless mall... where all the people, genericans, mindless zombies, consume and consume and consume.... slaves to corporations and keeping up with the Jones'

As I travelled across the States it was all Generica and I couldn't tell whether I was in Columbus, Ohio or Milwaukee Wisconsin. You know what? It doesn't matter to most as long as they can still get their non-fat Iced Caramel Frappucino...