Square deal for Endemol

Company nabs third-party distribution deal in Russia

Global entertainment giant Endemol has signed its initial third-party distribution deal in Russia.

It will partner with Moscow-based Red Square Co. to license three new formats, “Fashion Court,” “Let’s Get Married” and “Pride of the Nation” in Central and Eastern Europe.

The programs were developed by Red Square in tandem with Channel One Russia.

“These shows are already proven hits in Russia, and we are delighted to be working with Red Square to distribute them across Central and Eastern Europe,” said Marina Williams, Endemol’s CEO of Central and Eastern Europe. “This is a key region for Endemol.”

Channel One Russia, Red Square and Endemol have worked together on the Russian version of “Wipeout” and seven seasons of “Star Academy.”