Using something for a long time and looking after it maintains its beauty... this is what we focus on, says Blue Blue Japan designer Mr Kenji Tsuji. Printed with a tiger at the chest, this cotton-jersey T-shirt is traditionally indigo-dyed by hand and will develop a unique patina the more you wear it. Offset the rich colour with neutral chinos. Shown here with Folk trousers, Vans sneakers. - - Indigo and white cotton-jersey- Crew neck, chest patch pocket- 100% cotton- Machine wash- Made in Japan

Taking good care of things is essential and I think this stems from the Japanese sense of beauty, says Blue Blue Japan Creative Director Mr Kenji Tsuji of the brand's philosophy. Cut from the softest cotton-jersey, this T-shirt has been indigo-dyed by hand and will gradually develop a unique patina with wear. The stenciled print depicts an eagle surrounded by sakura blossoms and Mount Fuji in the background. Shown here with KAPITAL jeans, Converse sneakers, Alexander McQueen bracelet, Ray-Ban sunglasses. - - Indigo and white cotton-jersey- Crew neck, chest patch pocket- 100% cotton- Machine wash- Made in Japan