Bacardi Brands – Covent Garden

Summer 2018 saw HH&T take up residency in the Covent Garden Piazza, running consecutive standing pop-up activations for Bacardi Martini UK.
La Terrasse St-Germain and Martini Terrazza operated on a daily basis from May to September, delivering signature brand serves in iconic surroundings. HH&T managed all licencing, stock, procurement and operational challenges – working closely with the brands to elevate the profile of these exquisite products to new consumers. Tens of thousands of cocktails were enjoyed under the blistering summer sun.