According to The Sun, the All The Lights rapper was in London working on his new female clothing range and blew the huge amount of cash in Sloane Street, Knightsbridge - the home of high-end fashion stores Dolce & Gabbana, Gucci and Giorgio Armani.

The tabloid claims that when West came to the end of his shopping spree and reached the till point, he called his assistant who arrived with a brown bag stuffed with bank notes to pay the cashier.

An insider told the newspaper: "Kanye certainly doesn't do things by halves. He was spending like the shops would all be closed by next week."

They added: "Other shoppers couldn't believe their eyes when his PA came with the bag of notes. Loads of rich people shop in that part of town but this really was something else."