Market EyeQ by Mastermind

The single sales platform that identifies, communicates with, and helps close every buyer in your market

One Place. Every Buyer.

Expand the way you view your audience to grow your business: if they are in your market and want to buy a car, they are your potential customers. Market EyeQ is a sales platform that identifies, communicates with, and helps you close every buyer in your market. Our market-leading data, sophisticated marketing, and in-depth dashboard plus expert consultative dealership support give you the details you need to close more deals every single month.

Identify

Our data sources plus our advanced behavior prediction scoring model identify and understand all potential buyers in your market. Household demographic data from IHS Markitgives you an exclusive 360° market view, while partnerships with TransUnion and Carfax enable you to better understand your customers regardless of where they’ve bought before – from retention all the way to conquest.

Communicate

In-market buyers in your neighborhood are at different points on their journey. Our predictive marketing cycle nurtures your prospects through the sales cycle, sending the right messages at the right time, driving the right people to purchase at your dealership. Our multi-channel approach is maximized for high impact and adapts to customers’ preferences.

Close

Our in-depth and insightful platform coupled with our expert dealer services team ensures that you have the best and most relevant information at your fingertips to close more deals every month – increasing your retention sales rate by an average of 15%!