“They're one of the most aggressive companies out there -- not just domestic, but generally in terms of the amount of new product they are introducing,” said Karl Brauer, editor in chief and CEO of TotalCarScore.com. “If they can keep doing it, more power to them.

“The level of new and innovative stuff coming out of them is just undeniable – it’s very impressive.”

Ford is offering eight vehicles that deliver 40 miles per gallon or better by year-end – double its number versus 2011 and more than any other full-line automaker.

“Customers are starting to see the true benefits of our One Ford plan,” said Mark Fields, Ford president of The Americas, in a statement. “With more new vehicle options and an even broader range of fuel-efficient cars, utilities and trucks, Ford is delivering real power of choice for millions of consumers who are paying more attention than ever to what happens at the pump – no matter what the price.”

“One of the big pieces of news is the C-Max because they’re essentially going the (Toyota) Prius route, which is that every version of it will be special,” Brauer said. “There will be no traditional version.”

Brauer said CEO Alan Mulally has the company going in the right direction on all cylinders.