Most SMEs face seemingly insurmountable challenges when trying to market their products and services and get people to support them. In fact, some of these bosses look enviously at the bigger companies and wish that they had their vast resources….

(This is a continuation from our previous blogs. To keep you up to speed, the skinny stickman is Mark, a gym owner who is looking to start on online marketing. So far, he has created a marketing plan, a landing…

Mark, the skinniest gym owner you’ll ever meet, is back! (Opps… Sorry Mark, you weren’t supposed to hear that.) If this is your first time meeting him, you can get to know his story here. Mr Skinny Mark is feeling…

Remember Mark? That’s right, the guy with the gym! (If you have no idea what I’m talking about, check out our previous blog about marketing plans.) Now that he has a marketing plan for his gym, he is ready to…

This is Mark. Mark runs a gym. To promote his gym, he manually gives out flyers to people working nearby. There was hardly any response. In fact, most of his flyers ended up in the rubbish bin! Mark is stumped….

“Should I switch my TV advertising budget to Digital?” Does this sound familiar to you? You have managed to grow your business by using television ads to create awareness for your brand. It has worked well in the past, but…

How many unread messages do you have in your inbox? That look familiar? Okay, maybe I exaggerated (but even if you do have 95,490 open emails, I’m not judging.) Most of us have our inboxes spammed with emails from work,…

One of the main themes in Budget 2017 is “preparing for the future economy”. Finance Minister, Heng Swee Kiat mentioned in his speech that businesses need to use digital technology, embrace innovation and scale up. I have handpicked some of…

Previously, I wrote about killer client testimonials and why you need them. If you haven’t read it yet, you should click on that link. Truth to be told, there are many other ways to use social proof. (Or what I…