One Weird Thing That Happens Around Valentine's Day

Topping your Valentine's Day to-do list is likely a menagerie of items you'll grab at your local drugstore—think cards, chocolates, maybe even a heart-shaped balloon or two. But what about moving boxes? According to one company's anecdotal evidence, the romance holiday means booming business for movers. And they've prepared for the surge in hysterical ways.

Valentine's Day tops mid-month charts in terms of the number of people who move, according to Dumbo Moving and Storage in Brooklyn. In a press release, owner Lior Rachmany said he thinks couples use the holiday as an excuse to begin living together—or moving out of each other's lives for good.

But perhaps the best part of this company's theory is that it's offering customers moving packages tailored to their V-Day needs:

If you're fleeing from your former S.O.'s apartment, the company offers "Suddenly Single," a package that includes a brand-new little black book, a $10 Sephora gift card—to "get that relationship smell off you," the release explains—and drivers who'll snap your new Tinder profile picture on the house.

And for those who are happily nesting together, the "Bless This House" package is available. Movers will arrive bearing housewarming gifts, including a bonsai tree, a broom, a loaf of bread, and sugar, to help the couple set up their new home.

This is kind of a genius marketing strategy, yes?

If you moved on Valentine's Day, would you consider using these kind of services? What do you think about the packages?