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Tennis from London’s iconic Wimbledon tournament is gracing the television screens of the Middle East via Abu Dhabi Sports, from Abu Dhabi Media, over the next fortnight.

Wimbledon 2011 can now be watched via an AD Sports subscription in Qatar via Qtel’s Mozaic TV, and with Rafael Nadal, Roger Federer and Andy Murray all challenging for the men’s crown of the grass court Grand Slam event, and the Williams sisters set to clash once more in the prestigious women’s competition, high TV viewership is expected in the Gulf state.

The AD Sports package, which also includes football, motorsports, cricket, rugby and WWE coverage, is available on in Qatar on Mosaic for QR 35. Online coverage may be available from Abu Dhabi Media throughout the region.

Wimbledon is new this year to Abu Dhabi Media after it won the broadcast rights for the 2011 championships. The South West London tournament was previously broadcast in the region on Al Jazeera Sports.

Meanwhile, Wimbledon organiser, the All England Lawn Tennis Club (AELTC), has teamed up with Sony to bring this year’s court action to the screen in three dimension (3D) – as previously reported in Rapid TV News.

Host broadcaster, the BBC, will work with Sony for live 3D production, and Sony’s theatrical distribution partner Super Vision Media will deliver 3D tennis to 3D cinemas around the world.

Global broadcasters are being offered the rights to the AELTC/Sony/BBC production of the culmination of the 2011 tournament: the Men’s Singles Semi-finals and the Ladies’ and Men’s Singles Finals next month.