CAT BATTERIES JANUARY ‘14

Written on December 21, 2013 at 5:32 pm

Manbat – A Review Of 2013

2013 has been a busy year for Manbat, as during the last twelve months it has introduced a new leisure battery range, taken the initiative to move into new markets, won own-label business and grown its unit sales and operating profits to boot.

After a couple of challenging years for the battery market as a whole, Manbat’s battery sales grew significantly in 2013, particularly with its brands at the premium end of the market, such as VARTA® and Lucas.

This growth has come partly as a general improvement in the sector, but largely because Manbat has continued to invest in its stock, branch network and staff to ensure that it can provide the very best in support services, like marketing and training, to back up its high quality product offering. This approach has paid dividends with customers looking for a long-term battery partner on which they can truly rely.

When it comes to developing business in new markets, Manbat has been active exhibiting at events at home and abroad. In the UK it has been present at IMHX with its industrial division, Naidex, the country’s largest mobility focused show and the Motorhome & Caravan Show, where it took the wraps off its latest high performance leisure battery, the Numax DCXV27.

Manbat has also continued its export push by making its first appearance at Equip Auto in France, where it generated a great deal of interest from both an automotive and leisure perspective, for the Lucas and Numax brands respectively.