How to Get People to Agree–And Close the Deal

Michael Fraidenburg, president of “The Cooperation Company,” a consulting firm specializing in alternative dispute resolution, and author of the book, ”Intelligent Courage,” provides powerful tips for resolving disagreements and closing deals. Perhaps the best gem is his 3-step process: 1) observe the emotion, 2) identify the needs driving the emotion, 3) convert the needs into negotiable offers. Check out this information-packed interview!