Support learning for students

The Insight

It’s time to bring The Battle of Bannockburn to life. The new visitor centre was conceived as an exciting, immersive experience. The latest 3D technology would mean visitors could experience the Battle themselves. The Battle’s digital presence needed to extend this immersive experience beyond the walls of the visitor centre. It should allow people to continue exploring the Battle and its consequences before and after their visit in a natural, unforced way.

Workshops with stakeholders in the early weeks of the project brought forward the top user journeys we had to support.

We then tested those journeys with real users to find out what worked for them - and what didn't. The ticketing system in particular was rigorously tested to make it as easy as possible to book a visit.