February 24, 2008

Snow Lion Hits NY Times

A press release I wrote has now been picked up by both the Boston Globe and the New York Times. The Times today featured a quote from me (the reporter called two weeks ago), North Korea and Snow Lion's Contrasting Koreas itinerary. The photo (courtesy NY Times & AFP) and accompanying copy would probably cost $20,000+ as an ad... such is the value of PR! Snowlion.com has already seen a surge of traffic since yesterday and I suspect Monday will be a busy one at the office. That's a good thing!