Sheer Indulgence | Hong Kong Luxury Lingerie Boutique

I’ve always loved shopping for lingerie – that is, until I moved to Hong Kong. Between the limited brand and style selections and sizes, sky high prices, the often judgmental and unhelpful shop assistants who stare at you in shock when you don’t ask for an A-cup bra, I’ve found lingerie shopping in Hong Kong rather annoyingly troublesome, daunting and not-the-most pleasant of experiences. Thankfully, with the opening of Sheer, a luxury lingerie boutique in Hong Kong, things are starting to look up!

Lisa, the founder of Sheer experienced similar frustrations with lingerie shopping in Hong Kong, but rather than accepting it, she combined her dream of starting her own business with her love for lingerie and Sheer was born. Sheer is an absolute lingerie treasure trove that offers a covetable range of international brands, including Wundervoll, The Little Bra Company, Simone Perele, Fleur of England, Natori, Mimi Holiday, Result Wear, OnGossamer, La Fee Verte, Beautiful Bottoms (and many more), all of which are handpicked by Lisa herself. Sheer’s delectable pieces and professional yet personal expertise creates the most unique lingerie experience in Hong Kong and will have you reaching for your purse before you can say the word “bra”. No need to worry though – the best part of Sheer is you’ll leave with the most to-die-for pieces at affordable prices.

Mimi Holiday Collection

When Lisa invited me to the store for a personalised fitting, I was a little nervous and quite frankly, freaking out. My dull collection of daily basics was “eek” plus my carrying a bit of ‘post wedding no diet’ weight didn’t exactly have me jumping with joy. Turns out I had nothing to worry about because Lisa’s friendly nature coupled with her expertise in lingerie fitting made the experience nothing but relaxing and delightfully fun.

Fleur of England Silk Cuff Balcony Bra (right)

We started off with a brief chat and in no time at all, Lisa unveiled her crazy bra size guessing super power. She took one look at me and asked me if my size was ‘x’ and much to my protest that I was actually size ‘y’, it turns out Lisa had it right from the get go. I was then recommended a few style options to try and voila – what a difference the correct sizing makes! Plus, who knew that T-shirt bras could do so much? There were naturally some misses but Lisa would pop into the changing room to view the problem and be back in no time with a better fit. Talk about a full and personalised service! Loved every bit of it and I couldn’t help but pick up some goodies for myself – a gorgeous silk satin Temple Bra set from Wundervoll, a feather-light OnGossamer strapless bra, an oh-so-comfortable Natori T-shirt bra, a hanky panky thong and OnGossamer briefs to brighten up my wardrobe. Lisa sure wasn’t kidding when she told me the hanky panky thongs were comfortable! So incredibly comfortable that you wouldn’t even know you were wearing a thong!

Sheer also has a pretty range of delicious pieces that would be perfect for your wedding night or honeymoon.

Zinke Ivory Lace Playsuit

I am particularly taken with this utterly gorgeous lace playsuit by Zinke. It’s so girly yet feminine and the hint of vintage appeal just makes me swoon with love and adoration. This would be a great piece to wear for your wedding night or even as a cover up on the beach on your resort honeymoon.

Fleur of England’s range of gorgeous silk and lace boudoir pieces are just so romantic. The delicate bowtie on the Silk Boudoir Bra and Bowtie Brief are elegant and oozes sex appeal. Your husband-to-be is going to love it! I also love Beautiful Bottoms’ collection of beautifully fresh and feminine silk intimates. Fastening at the front with two silk ties, the Bloom Drop Back Camisole paired with matching briefs is perfect for that special honeymoon destination.

In addition to personalised fitting services, Sheer also offers a bunch of other personalised services such as a “Hint To My Man” cards which you can fill out with your lingerie wish lists which Sheer will then send to your other half. What a great way to help out your clueless man in picking out the perfect piece of lingerie that not only fits you perfectly but something he adores. Sheer also holds private parties and would be the perfect venue for your girly hens do!

Sheer is now holding Lingerie 101 sessions on various topics once a month. These sessions are designed to teach women the basics about lingerie and aims to encourage women to learn, discover and experience lingerie in a fun way. Bubblies, snacks, models and lingerie? Sign me up right now! In fact, Sheer will be holding its first Bridal 101 Solutions class on Friday 4 May 2012. Brides-to-be should sign up asap by emailing info@sheer.com.hk – I already have!

Other upcoming sessions include:
1 June 2012 – The right bra for the right dress
6 July 2012 – How to seduce a man with lingerie

There is nothing better than feeling confident in well-fitted and comfortable lingerie so head down to Sheer to indulge in a little bit of gorgeousness and find that perfect piece for you!

Woohoo! Sounds like an amazing fitting session. Wish Lisa were here in Sydney.
The collection looks beautiful. Actually really like the packaging for those Hanky Panky thongs. How much are they each?
Ronnie xo

Simply Peachy

Thanks Ronnie! The collection is stunning and I went a bit nuts at the store. It was so hard not to buy everything.