Virage Logic Corporation (NASDAQ:VIRL), the semiconductor industry's
trusted IP partner and pioneer in Silicon Aware IP™,
today announced the appointment of Dr. Alex Shubat to the newly created
position of chief operating officer (COO). Dr. Shubat, Virage Logic’s
co-founder, previously served as the company’s
chief technical officer (CTO) where he was instrumental in leading the
nearly 300 person technical staff to consistently deliver
first-to-market the highly differentiated advanced technology solutions
Virage Logic has become known for. With a strong engineering management
team in place, Dr. Shubat’s expanded role will
enable him to help drive the next phase of the company’s
growth.

Dan McCranie, president, chief executive officer (CEO) and chairman of
Virage Logic, stated, “As the company’s
technology founder, Alex has been the driving force behind all of Virage
Logic’s innovation in physical IP, as well as
establishing a strong and deep technology team within the organization.
Early last year, we gave Alex the additional responsibility of creating
an Advanced Technology Group, with the charter of assuring that Virage
Logic will be continually first-to-market with the most advanced
physical IP products. This group has fulfilled that charter in record
time. Now, with our company’s growth strategy
of broadening our product portfolio beyond traditional physical IP, the
need for a COO has become a critical structural element for our
organization. I’m confident Alex’s
deep technical and operational management experience will enable him to
drive the vision and execution of both our organic and in-organic
strategic growth initiatives.”

“We have an extraordinary engineering
management team that has enabled the company to accelerate the
productization and delivery of its IP,” said
Alex Shubat, COO of Virage Logic. “With this
team in place, in my expanded role I look forward to focusing my
attention on the company’s strategic growth
initiatives and operational excellence.”

Virage Logic also today announced the resignation of chief marketing
officer (CMO), Pete Rodriguez, who is leaving to join another
semiconductor industry company as CEO. The company will not replace the
CMO position but instead will look for an executive vice president of
sales to lead the global sales organization. In the interim, Dan
McCranie will serve in this capacity until a replacement is named and
Brani Buric, Virage Logic’s vice president of
product marketing and strategic foundry relationships, will continue to
lead the marketing organization.

McCranie commented, “I would like to thank
Pete for his contributions to our company this past year. We now have
strong demand creation leadership in place, and we believe we are well
positioned to continue to expand our share of market through engagement
with a broader customer base.”