This week Rand talks about...well...nothing, he's in China. Rebecca Kelley takes over for a sublimely light-hearted Whiteboard Friday in which the rest of the Moz crew show that we can most certainly bring the noise to match anyone's funk.

Happy Friday Gang!
This week, Rand discusses the importance of targeting tail terms and how best to capitalize on linkbait for your target keywords. He also issues a humble correction to last week's Whiteboard Friday regarding Google's supplemental index.
Enjoy!...

Finally Friday and you know what that means...another fun-filled edition of Whiteboard Friday! This week, Rand discusses the problems with contextual ads and why Google needs to stay ahead of the curve if they want to keep those clicks-a-comin'.

We're all back and recovered from SES New York and, thus, so are Whiteboard Fridays. This week Rand responds to Jen Slegg's post about the impending death of linkbait by explaining how linkbait can and should be considered a natural component of a mainstream organic marketing campaign.