BMW has a reputation of being a purely luxury brand. They produce a modern day sportster, something you’d want to drive down Jasper Ave on a Friday night in the dead heat of the summer. Summer is just part of what you think about when it comes to BMW. The ideal image is a gorgeous BMW Z4 cruising down the road, turning heads wherever it goes. It’s an association that’s obvious. You’re driving a gorgeous ride, it’s only fitting that the weather cooperate, right?

Despite their incredible reputation, they aren’t historically known for being driven in winter. But I’m here to tell you that even though it’s not what BMW vehicles are known for, it doesn’t mean they aren’t capable. Quite the opposite, BMW vehicles are fully designed to be a driven in a variety of conditions. They are vehicles that are much more than their reputation. They are built to surprise.

With that, here are 3 Reasons why BMW vehicles are great for winter.

#3: Less Distraction

Through years of innovation, BMW has crafted a drive that is designed to improve your safety. They figured out that the best way to do that would be to ensure that your eyes stay glued to the road ahead as much as possible. That seems simple enough, just eliminate any and all distractions, right? But how do you create a vehicle that never distracts you but still produces an enjoyable drive. Honestly, there’s no way I’m making my daily commute without access to the radio or my phone. So the best way to do that is to implement that technology directly into the system. BMW took it a step further, even having your eyes not half to stray down to the speedometer. They’ve done so with BMW Head-Up Display, which displays particularly important information directly onto your windshield so you never have to look away, while also being able to absorb information when needed. A safer drive, particularly in winter, is always going to be a more enjoyable one.

#2: Smarter vehicles

It’s no secret that BMW vehicles are jam packed with the most intelligent technology around. We briefly mentioned a few things above, but BMW technology goes far beyond that. As a rule in the car industry, a smarter vehicle is generally considered a safer vehicle. BMW’s xDrive is a driving system that focuses on precision and improved handling, a trait that is priceless in a world of snow-covered roads, and icy patches. Not to mention BMW’s aerodynamic design, which prevents swaying in windy conditioning, giving you additional control in harsh environments. BMW also comes with a variety of active and passive safety features, features that feel futuristic in nature, like Night Vision, BMW Touch Command, and BMW Gesture Control.

#1: X Series

A recent addition to the BMW vehicle slate, the X Series has revolutionized the SUV and Compact vehicle class. The X Series, which includes 6 dynamic and versatile vehicles, is proof of what BMW as a vehicle brand is truly capable of. They offer all-wheel drive, and a design that is made to handle a variety of conditions. BMW takes all of their expert engineering, years of craftsmanship, and implements them into an all-terrain conquering, yet stylish vehicle. The X Series uses BMW technology to its advantage, as well as having performance that is built to tackle a snowy landscape. The X series are vehicles that are tailor made for Alberta driving.