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Swag Essay

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Dante lane… p 4….. 2-21-12

NBA Cares is the league’s global community outreach initiative that addresses important social issues such as education, youth and family development, and health and wellness. The NBA and its teams support a range of programs, partners and initiatives that strive to positively impact children and families worldwide.

As part of the league’s mission to demonstrate leadership in social responsibility, NBA Cares reaches communities through philanthropy, hands-on service and legacy projects. Since October 2005 when NBA Cares was launched, the league and teams have raised more than $175 million for charity, provided more than 1.8 million hours of hands-on service, and built more than 675 places where kids and families can live, learn or play in communities around the world.
The NBA, its players and teams unveiled a new initiative called NBA CARES, Commissioner David Stern announced today. Through NBA CARES, the league, players and teams will raise and contribute $100 million for charity, donate more than 1 million hours of hands-on volunteer service to communities worldwide, and build more than 100 places where kids can learn and play over the next five years.
This far-reaching community outreach initiative builds on the NBA’s long tradition of addressing important social issues with an emphasis on programs that support education, youth and family development, and health-related causes.

“All corporations have a social responsibility to contribute to the health, welfare and advancement of the communities in which they operate, but professional sports leagues carry a special obligation,” said Stern. “The remarkable celebrity that NBA players hold empowers them to effect change.

“For years, the NBA, our players and our teams have together and independently reached out to communities to touch the lives of people in need. Through the various initiatives of NBA CARES we will extend our efforts to support important health,...