Company Overview

45 Years and Not a Wrinkle!

Oriflame began with a dream to provide an opportunity for people to change their life for the better – to fulfill their dreams.

Oriflame was started by two brothers Robert and Jonas Af Jochnick and their friend Bengt Hellsten.
They decided to start their own business and to follow their dream.Oriflame grew to be the largest European direct-selling beauty company with more than 3 million consultants worldwide and annual turnover of approximately 1.5 billion euro.

Today Oriflame is a global partner and the Official Cosmetics of women’s professional tennis – the WTA (Women’s Tennis Association).

As a successful global brand, Oriflame has collaborated with many celebrities such as Monica Bellucci and Demi Moore as well known Gary Cockrell in the UK