liberty and justice for all

Xavier Vallhonrat

The Spanish franchisers Association (AEF) has presented its annual report the Spanish franchise in the world. According to the study, closed with data relating to the first quarter of 2010, the Spanish franchise has increased significantly its presence abroad is so much so that today there are 234 brands working in 112 countries, 24 marks and 4 countries more than in 2009. Moreover, franchises in international fairs participation has been high, which has helped increase the presence Spanish in the international arena by 11.43 per cent increase over the previous year, as well as the number of countries. The study shows there is an increase in number of establishments over the previous year and that it amounted to 0.5%. In relation to the growth of the flags, the number of points of sales has been reduced due to the incorporation to the franchises first international market and adjustment of data produced in the Latin American market.

Of this mode has gone from 10.186 against the figure of 2009 which was of 10.135, an increase of 51 new local. When evaluating the results of this report, Xavier Vallhonrat, President of the AEF, points out that before the economic situation we have suffered over the past years in the domestic market many ensigns, which so far had not raised its output abroad, seek new business opportunities through the franchise system in the international sphere dominates fashion as regards the sectors that led the presence of franchises you Spanish abroadfashion continues to be the main reference. Currently there are 57 brands of this activity with their labels abroad 12 more than in 2009, operating in 100 countries 4 more than last year and with 2672 284 stores increase over the previous study. Second sector of the hotel and restaurant, is located with 40 flags 3 more than in 2009, installed in 47 markets 3 the previous year and with a total of 1,157 establishments 16 more than in the past report.