The Art of Marketing :: Avinash Kaushik

Avinash Kaushik is the co-Founder of Market Motive Inc and the Analytics Evangelist for Google.

Through his blog, Occam’s Razor, and his best selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Avinash has become recognized as an authoritative voice on how marketers, executive teams and industry leaders can leverage data to fundamentally reinvent their digital existence.

Avinash puts a common sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM, as well as delivering keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, MeasureUp and Web 2.0. He also lectures at major universities such as Stanford University, University of Virginia and University of Utah.

Avinash recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association.

How do you find and influence people?

How does the business of influence grow?

In the past, if you were a brand or a company that wanted to find and influence people, you used to go to the newspaper.

51 years worth of advertising disappeared in 8.

Newspapers are dead.

Consumers spend 40% of their time watching TV; marketers invest about 43% of their money on TV.

Consumers spend 23% of their time on mobile devices; marketers spend about 1% on mobile marketing.

Consumers spend about 6% of their time on print; marketers spend 29% on print advertising.

What is your marketing strategy when it comes to finding people and influencing them on channels where they actually spend time?

Experience

Once we get people to engage with us on our digital existences, what do we do?

Were you at The Art of Marketing? What were some of your favorite quotes from this session or key take-aways?

About Tim Schraeder

Tim Schraeder is obsessed with all things social media. Having worked with some of the world’s largest churches and para-church organizations, he served as an evangelist for social media with a knack for connecting people and spreading ideas that matter. He’s been a consultant and coach as well as a sought-after speaker and author who helped write the book on communication and social media for the church.
Today, Tim is passionate to help businesses and organizations connect, engage, and build loyal followers across all forms of social media. He is a die-hard Chicagoan who can be found in any neighborhood coffeeshop that has free wifi.

http://twitter.com/KashifZaman Kashif Zaman

Hi Tim. I was there too and I am trying hard to find the chart that Avinash showed about influence of the newspaper industry with the crazy decline at the end. Also the budgets vs. consumption by channel. DO you or anyone remember the source of that data?
My favorite quote: “I came. I puked. I left” = Bounce Rate