Photographer Creates Animated GIFs To Show How Much Retouching Goes Into Commercial Photography

Dive into the artificial world.

You know all those glitzy magazine ads that portray some alternate universe where everyone is ripped and has a beautiful skin?

We all do. We also know that it's the end result of skillful Photoshop adjustments.

Ashot Gevorkyan, a photographer and retoucher based in Russia, created a series of animated GIFs to show how composite images are made. With the gifs, Gevorkyan gives examples from both the final results and the making-of, revealing the staggering amount of post-production needed to get those flawless shots.