design

Why do it? At the beginning, the decision could seem not only controversial but also quite risky. If the logo works and if consumers are remembering it well, would not it be better to leave it as it is and not touch it? The fact that the companies are launched, despite the general fear they have of the changes, to do so has a logical and rational explanation behind. Although doing rebranding and changing the logo is one of those swampy issues (there is no more to think about what happened to Gap a few years ago …), companies have no more reason to make adjustments and to modify it …. Continue reading

Source: Puro Marketing

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