According to Social Barrel, the companies built the approximately 26-foot widescreen display in an attempt to follow the most active active and most important delegates at the forum’s annual meeting, along with the regions with most participants on social networking mediums.

More than 800 representatives at the meeting are active on Twitter, the website reports.

Paul Daugherty, Accenture chief technology officer, said market intelligence will depend on reading, studying, and consuming volumes of data in real-time in the future.

Jeremy Jurgens, chief information and interaction officer at the World Economic Forum, said the social wall scans more than a half-billion social media conversations daily.