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Clifford Lopez

Managing Director, Dallas

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A good plan violently executed now is better than a perfect plan executed next week. - George S. Patton

You can talk to Clifford about strategy, commerce, technology, analytics, and social media innovations anytime—sometimes all in one conversation. He loves it when art meets science—and that’s where the digital tech space finds itself right now.

Clifford has over 25 years of experience integrating business strategies with technology and information infrastructures, as well as marketing communication programs that promote customer retention, acquisition and growth. That experience has helped him deliver for brands as diverse as Pepsi, Nestle, P&G, General Mills, ABInbev, Verizon FiOS, Coach, SAP, General Motors, Home Depot, American Honda, ExxonMobil and the U.S. Army. Clifford has been hands-on with new online Brand and marketing program initiatives for Nestlé Dolce Gusto, Travelocity (for Sabre Interactive), Pepsi One, Mountain Dew, and Hershey’s MilkShakes.

Clifford loves curiosity as a trait in the people around him and his own curiosity drives his passion for the new - for driving innovation and application of cutting-edge media in all its forms — specifically exploring technology and analytics that deliver brand communication to consumers.

Clifford is a key part of building up iCrossing’s core growth, providing thought leadership around technology, commerce and partnering with creative and performance to drive big world-class, creatively driven solutions.