Lord Sugar‘s comments came as the Good Morning Britain host fronted a segment on the current killer clown craze sweeping parts of the UK

He wrote on Twitter: "Piersy you must be embarrassed this morning as you are the biggest clown on the sofa @GMB"

Oblivious to the 69-year-old's harsh words, Piers could be seen alongside co-presenter Susanna Reid on the ITV breakfast show discussing the effects of the craze which has seen pranksters terrify young children, dressing up as clowns and brandishing weapons.

One person tweeted in agreement with Lord Sugar: "True, we are subjected to this clown every morning, somebody arrest him please."

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And The Apprentice host wasn't the only one to comments on Piers' presenting that morning.

Others were quick to comment on an awkward interview with YouTube pranksters - Danh Van Le, Endrit Ferizoli and Amina Maz - who themselves had dressed up as clowns and filmed members of the public being scared.

Danh explained that they would tell people "straight away" when they pulled the pranks and that they shouldn't be compared to people taking part in this 'creepy clown' craze.

One said: "#PiersMorgan thinks talking continually over the other person wins the discussion. Poor interviewer" and "@GMB did you ask them to come on to talk or just get bullied by #PiersMorgan hod no chance to answer #goodmorningbritain"

While others commented: "Not my fav person on tele but #PiersMorgan deserves credit for tearing shreds off those 3 clown pranksters." and "Usually dislike a @piersmorgan tirade, but fully with him on this clown craze thing. Absolutely disgusting, esp in current climate @GMB"