Planet Fitness,
No Commitments. No Egos.

Branding, Interactive, Print

Planet Fitness owns and operates more than 360 gym locations nationwide. Their business model is unique, to say the least. For starters, they’re home to the Judgement Free Zone, which means they don’t tolerate Lunks—those egomaniacal muscleheads who grunt a lot. And their membership for $10 a month with no commitment is a competitive advantage, too. Two things they lacked were brand awareness and brand consistency. That’s where we came in.