Christine Lasky

Chief Brand Officer & Vice President Strategic Initiatives

Christine Lasky is the Chief Brand Officer and Vice President of Strategic Initiatives at The Princess Margaret Cancer Foundation. She leads all branding, communications, website, and public relations activities, as well as Princess Margaret Lotteries, Golf to Conquer Cancer and new initiatives. Christine has always been at the forefront of social media – in fact, she spearheaded Canada’s first Twitter party and first Periscope broadcast for the social enterprise sector.

Christine oversees $26 million in net fundraising revenue annually. She has been involved in many of the Foundation’s leading brands, including the Ride to Conquer Cancer, Road Hockey to Conquer Cancer and OneWalk to Conquer Cancer. She has worked with many organizations who have sponsored or been active in The Princess Margaret’s branded events and engaged with the for-profit sector on several cause-related marketing initiatives. Christine spent 25 years in business prior to joining the Princess Margaret with notable organizations such as Procter & Gamble, Nabisco, Weston’s and Sun Life Financial.