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Protecting Brand Equity: How To Be Proactive During Employee Transitions & Layoffs

01/18/2019

Companies large and small go through times of evolution. And during times of evolution, change is inevitable. Organizations change, needs change, and human capital requirements change. Providing best-in-class human resources services during organizational changes is vital when it comes to protecting brand equity, and employee morale.

A positive employer brand can be the difference between attracting top-level talent to your organization, or being stuck spinning wheels and constantly fighting with a high turnover rate. Employees, especially in this day and age, want to feel like they are being invested in from the moment they join an organization. This feeling of investment carries all the way through to transition procedures, which can be a stressful time for HR business partners and teams.

Outplacement services – both for groups and individuals – are designed to take the stress off of hiring managers and HR business partners, by outsourcing the demands of helping transitioning employees find new employment to professionals and career experts.

The beauty of thoughtful outplacement services is that they are a win-win for employers and former employees alike. Few arrangements in business (and life) are win-win’s for both sides. Outplacement services are one of the unique occasions when there are true benefits to both sides.

And on top of providing transitioning employees with comprehensive career services support, outplacement services protect your organization’s brand equity and value. Acquiring top talent and keeping hold of talented, engaged employees is paramount to business growth. No potential employee wants to see negative reviews of a company online. Outplacement services protect your brand from negative reviews and a bad impression that a transitioning employee may feel after being made redundant by your firm.

Being proactive about employee transitions during times of organizational change and layoffs has shown to provide enormous return on investment for firms who have decided to provide outplacement services to affected employees.

The upfront costs of providing career transition support to an employee pale in comparison to the potential costs of unemployment insurance and future lost earnings as a result of a negative review of your company online.

Being proactive allows your company to step in front of any potential ill feelings and misconceptions upon an employee’s departure. At the end of the day, human beings want to feel supported during times of duress or stress. Outplacement services are designed to help employees with all aspects of an impending job search, providing expert advice, insights, and tips to make sure where they land is where they want their career to go next.