This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.
In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.

About

This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.

In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.

Marketing and communications are changing and we have insights, ideas and opinions about how this will go down.

More Than a Blog

We also aggregate our Twitter feeds, video and pics, blog network, portfolio of best practices, the events we will attend and job openings here. It’s our platform – a jumping off place – our homebase for conversation. So, jump in, the water’s fine.

This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.
In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.
Marketing and communications are changing and we have insights, ideas and opinions about how this will go down.

The friendliest youth of all are in Thailand – often called the land of smiles – where young people have an average of 170 offline, online and close friends. This is more than twice as many as the 80 friends whom youth in neighboring Vietnam have.

As for online friends, Korea, Indonesia, the Philippines, Vietnam, Australia and India all tend to have about 30 or fewer online friends, while Thai, Malaysian and Chinese youth all have more than 50 online friends.

The online friends number is not entirely related to broadband penetration or level of economic development. Young people in Australia, Korea and Taiwan have fairly low numbers of online friends.

One of the most striking cases, however, is China: The only country in Asia where people have more online friends than offline friends. This is yet another example of China tremendous engagement in Social Media and the Internet.

Viral Radar

This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.
In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.
Marketing and communications are changing and we have insights, ideas and opinions about how this will go down.