Wednesday, 15 May 2013

Making a Big Bright Splash with Project Jelly

The Ultimate summer shoe is back. Hands up who had a pair of these in the eighties? We certainly did, beautiful sparkly ones that were on our feet every step of the summer adventures. Worn as much around the playground, garden and fields beyond as they were on the pebbly beaches of our holidays.

We're thrilled that these are back in fashion and back on little feet albeit now our children's rather than ours. I'd happily give up being a grown up and hand over my car keys and mascara to be six years old and wearing these skipping about this summer.With two delicious colours to choose from there's Watermelon Rocks, a bright cherry red with neon green sole, and,Raspberry Pink Mivi,a sparkly pink style shimmering with glitter.These shoes look as good with tights and ankle socks as they do bare foot which is just dandy as we know once the kids get hold of these they'll never want to wear anything else.An enterprise founded by Natalie Collier, the limited edition jellies are made by the original UK makers of the eighties jelly sandals, Juju Footwear. Waterproof, flexible and loved by kids there's no better reason to be donning a pair this summer. But, if you need a little encouragement then know that this is not only great British design but that it's also combined with a fundraising edge with 25% of the profits going to MENCAP, the charity for the voice of learning disability.Project Jelly, let's get our jelly groove on!