David Abbott would be turning in his grave if it wasn’t for the fact that he’s still alive

I was a bit shocked to see how bad the latest stuff is for The Economist. It was always the campaign that everyone referred to when they were talking about witty and intelligent advertising. In the 1990s the D&AD annuals were filled with Economist ads. I can’t help but feel they won’t be troubling the judges very much next year.

If you can’t see the headline, it reads “Stories can come from Thailand, Greenland and Swaziland. But never cloud-cuckoo-land.” When it should be something else. Something awesome, preferably.