“As we established key partnerships and watched our original digital content output grow over the past 12 months, it became clear that this was a business that deserved to operate as its own studio,” Rierson said in announcing Tiny Riot.

Tiny Riot also encompasses FMNA’s partnership with sister company BroadbandTV to identify copyrighted content uploaded to YouTube, as well as digital content the company is developing around FMNA TV properties including “Family Feud” and the upcoming “Celebrity Name Game.” In addition to content development, Tiny Riot will provide ad sales, audience development and distribution strategies across all platforms.

European entertainment conglomerate RTL Group, FremantleMedia’s parent company, has invested in both BroadbandTV and StyleHaul over the past year.