Tuesday, June 21, 2011

Mira Sol Creative Logo | Part III

The logo design saga continues...but hopefully not for long (although, I could probably tweak it until the end of time). I think I have finally refined the logo to a point where I feel it conveys a classic feel, yet feels really fun, which is what I've been wanting to convey as that is my personality and style, in a nutshell.

For the sake of further revealing the logo design process, I am displaying one that retains the original eye/sun shape that I was working with. With this one, I decided to hand-letter my own "M" and insert it into the "pupil" of the eye/sun graphic and use it as a simple logo, without the title "Mira Sol Creative", which I actually really like.

But the other day, I was just thinking about how difficult it could be to have it printed on the recycled business card paper that I found and I just am not sure how it would turn out. The lines may bleed together, which would be no bueno. So I was toying with the idea of something more solid, easier to print and easier to paint, when I created the sort of pinwheel shape below.

The new eye/sun shape was inspired by the pinwheels I have spinning around in my front flower beds that I love so much. I thought it was super fun, so I went with it and I have to say, I am really happy with how it turned out. Although I really like the complexity of the interlocking lines the first shape created, I think the second one is good too...so now, of course, I am a bit torn. I think there are more pros than cons with the new one though and am sort of leaning towards that one. But I've been looking at them so long that I could be wrong. What do YOU see? Does one look more like an eye/sun than the other? Any other thoughts or ideas? One that you are just partial to, even if you are unsure why? I want to hear it all!

PS: With either design, I will probably change colors in the future to fit or match whatever application I plan to use the logo for so the colors you see do not necessarily have to be the set-in-stone colors.

As always, your time and opinion is greatly valued and appreciated!

Love,
Mira Sol

If you are interested in how I got to this point, check out Part I and II of the process, via the links below:

8 comments:

Both are lovely, but....I think the pinwheel design says "flower" not "sun," even with the visual pun. I also sort of think it pull the/my eye too much into the middle of the logo, overwhelming the lettering. So I vote for #1. But what do I know?

I vote for the first one but it looks more like a "flower" ... when I first took a look at it, I thought about a sunflower because in spanish this flower is called "mirasol" or "girasol" which matches the logo's name

Hello, I think that there needs to be some silver or gold in it, and less is more thing....i like the simplicity of the first one but feel it is unfinished. i love simple design anymore...great work!! much love

Thanks, everyone! Very enlightening. It is always nice to hear what others see. Very good point about the logo overwhelming the lettering in # 2, Cathy! I can definitely see that. And Hernan, that is very interesting! I didn't realize mirasol or girasol was Spanish for Sunflower. And I hadn't seen a sunflower in the first one before but now I do! I actually really like the idea of it looking like a sunflower, eye, and/or sun! All three of those things back up my personal brand very well, I believe. And Megan, the silver or gold comment made me giggle. Not sure how I'll pull that off. But if I were to ever paint it, I could use gold, no doubt! As for it feeling unfinished; that's because it is! I still am working on trying to refine the "M" as I am not satisfied with it. I wanted to gather perspectives before I refined it further, so that I didn't spend too much time on it if I wasn't planning on using it. I am not sure what else you mean by that, but maybe it will come to me. Thanks so very much for taking the time to share your perspectives, everyone! I appreciate it oh-so-very-much!

I love the evolution of the logos...I see the thought process in the tweaking you do.Have you considered a more solar color scheme? I remember from the first post why you are using these colors...but have you tried something sunnier? Just curious. Making the pinwheel colors more like a sunflower would help to tie the solar plexus chakra feel of the design in with the symbols and colors. Solar plexus chakra is all about self-esteem, personal power, integrity, and understanding. Sunshine and sunflowers are its symbols. All of it correlates with Mira Sol condensed into logo form. ;)

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About Me

I am a continuously emerging artist and visual communicator and in addition to sharing my design process, this blog serves as the outlet to express my thoughts, observations, and perspectives on art & design. Both surround us on a regular basis and both have been around since the beginning of human life. Even so, I find that among non-designers especially, design is highly misunderstood...and I find that very interesting. Therefore, this thought blog serves as a form of verbal expression of those perspectives I find particularly interesting. So as much as this blog is for myself so that I am encouraged to write more, I hope that it will also serve to inspire or even enlighten others.