This is the third installment of a multi-part series on newsletter marketing from a Lunch and Learn session for The Alternative Board. In Part 3, I talk about planning for production of your newsletters, and cover some important issues, such as: [Read the full article…]

The new year always elicits predictions for what lies ahead in nearly all aspects of life. This year, my friend and business associate, Peter Levinson included me in his panel of experts to share what we see in our crystal ball.[Read the full article…]

This is the second installment of a multi-part series on newsletter marketing from a Lunch and Learn session for The Alternative Board. In Part 2, I explain what you need to think about before you dive into a newsletter marketing campaign to make it a great situation for everyone, like:

The end of 2014 brings a time to renew and reinvent ourselves. This week marks the final post of Monday Madeleines and we are moving on with plans for new content. In the meantime, we’ve collected a few tips to help you reinvent yourself in the new year. Enjoy and Happy New Year!

The holidays are here! Are you worried about going through social media withdraw for a few days? Are you planning your holiday about what will get shared or re-tweeted? Don’t worry, you’re not alone. Happy Holidays and step away from that social netowrk!

Do you fast forward through ads on your favorite TV show? Flip magazine pages without looking at ads? Many do, but the cost of doing so is to miss out on the creativity, persuasion and sheer art that advertising has to offer. Here’s a look at some of advertising’s best of 2014.

Are dogs man’s best friend? Who is waiting at the door to run circles around you when you get home? You only have to look into a dog’s eyes to see the unconditional trust. Though we certainly love cats, this week is for the dogs. Enjoy!

The Twittersphere is abuzz with the top reasons Thanksgiving is the best holiday. Eating all you want, changing into sweatpants and taking a nap after dinner are at the top of the list. But the most important reason of all? Getting the whole family together and counting your blessings. Happy Thanksgiving!

It’s official: snow season is here. Are you planning to get out and play in it this year? If so, we’ve got some suggestions on the East Coast for strapping on the skis and boards. So grab a hot chocolate and enjoy!