It was
an eye-opening look at the vast array of skills needed to pull together
a complete digital marketing strategy. The marketing subsets of digital
advertising, social media, content development, web design and mobile
marketing top the list of the most prized skills. Like many of the
readers who commented on the article, I was left wondering, “so where do
we go from here?” We now know what organizations want but where do we
get those skills?

According to TEKsystems’ research, here is a list of the skills that marketers need to succeed.

Digital Advertising:

SEO/SEM

Digital business analytics

Digital project management

Graphic design

Pay-per-click analytics

Social Marketing:

Social media management

Digital business analytics

Content strategy

Creative direction

Website Design/Development

UX design

Front-end development

Web development

Content creation and management

Consumer/behavioral analytics

Product management

Content Development

Content management

Digital project management

Web/traffic analytics

SEO/SEM

Content creation and management

Mobile Marketing

Mobile design

Mobile development

Web/traffic analytics

E-commerce analytics

You’ll notice that some skills are important in more than one subcategory of digital marketing, for example,analytics,
project management, and content creation and strategy. If you are
working for a small agency or local business, you may have
responsibilities in several areas of your firm’s marketing department
and will need a broad range of skills.Read more...

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About Me

Hello, my name is Helge Scherlund and I am the Education Editor and Online Educator of this personal weblog and the founder of eLearning • Computer-Mediated Communication Center.
I have an education in the teaching adults and adult learning from Roskilde University, with Computer-Mediated Communication (CMC) and Human Resource Development (HRD) as specially studied subjects. I am the author of several articles and publications about the use of decision support tools, e-learning and computer-mediated communication. I am a member of The Danish Mathematical Society (DMF), The Danish Society for Theoretical Statistics (DSTS) and an individual member of the European Mathematical Society (EMS). Note: Comments published here are purely my own and do not reflect those of my current or future employers or other organizations.