Rare Earth Bio

Rare Earth is an American rock band affiliated with Motown's Rare Earth record label (which was named after the band), who prospered in 1970-1972. Although not the first white band signed to Motown, Rare Earth was the first big hit-making act signed by Motown that consisted only of white members. (The Rustix were signed before them and were an all white act, but did not have any hits.)

The group formed in 1960 as "The Sunliners" and changed their name to "Rare Earth" in 1968. After recording an unsuccessful debut album "Dream/Answers" on the Verve label in 1968, they were signed to Motown in 1969. The band was the first act signed to a new Motown imprint that would be dedicated to white rock acts. The record company didn't have a name for the new label yet and the band jokingly suggested Motown call the label "Rare Earth." To the band's surprise, Motown decided to do just that.