Market needs assessment in the e-procurement space to
determine level of acceptance among target companies and
procurement executives. Identified needed subset of
products and services and uncovered need to overhaul
existing pricing model to be value-based.

E-Business tracking study of Corporate America design
and execution for leading IT consultancy firm. Measured
state of e-business (B2B and B2C) and identified
priorities and success factors. Developed e-business
adoption model.

Development of Global Services business unit for leading
worldwide outsourcer. Started with secondary research,
followed by market assessment and quantification with
current project of account targeting, qualification and
opportunity identification.

Design
and implementation of customer satisfaction program pilot for
leading vendor of asset planning and maintenance software. Measured
current satisfaction level. Identified key drivers of satisfaction
level and actionitems to
address. Refined approach for complete roll out across entire
customer base.

Customer feedback via interactive workstation interviews conducted
at users’ conference of a top enterprise-wide client/server
application development tools company. Obtained timely, relevant and
cost effective feedback on number of topics.

Market
modeling of the transportation business (freight and less than
truckload).In-depth qualitative and
quantitative assessment of current practices and decisions related
to shipping. Built interactive market modeling tool to allow
scenario testing (what if) to predict potential shifts in demand
based on changed market offerings and perceptions.