TORONTO, ON – Collective Arts Brewing is now accepting submissions of art in a variety of forms and formats to be featured on the next series of labels for its flagship Rhyme & Reason Extra Pale Ale.

As with the recently released first edition of the beer, Collective Arts is looking for submissions by visual artists, musicians, filmmakers and photographers to be featured on the labels, each of which will have an interactive component available via the Blippar smartphone app.

Developed by Ryan Morrow, head brewer at Nickel Brook Brewing where Collective Arts is currently brewing under contract, Rhyme & Reason is described as follows:

Rhyme & Reason showcases the very best hops that we have to offer, but at only 5.7% abv. it’s far more sessionable than your typical American IPA. The flavor and aroma of Citra, Centennial, Chinook and Simcoe hops prevail without excessive bitterness for maximum drinkability. Malt sweetness in the background compliments the hops for a crisp finish.