The Cosmopolitan of Las Vegas Introduces Interactive Chatbot Personality to Amplify Customer Service

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The Cosmopolitan of Las Vegas is pleased to announce the arrival of its resident mischief-maker, Rose, who will
be introduced to select hotel guests today, Tuesday, January10, 2017. Rose is a chatbot developed by The
Cosmopolitan of Las Vegas and its digital marketing agency, R/GA Chicago. Rose's playful concept is unlike
other chatbots in the hospitality space as she is savvy, quick-witted and inspiringreflecting the distinct
mystique of the resort and its guests. In alignment with the resort's spirited brand and market-leading
creative, Rose will stray from robotic commentary and instead use her Cosmopolitan personality to engage
guests. This allows for a higher-level of satisfaction for the customer experience as they can engage in real-
time conversation via text message.