There’s a pedal-powered revolution happening in this country. People of all ages, in communities big and small, are rediscovering their love for riding bicycles. We are riding more for leisure, exercise, sport and transportation. We are even choosing two pedals over the gas pedal more often for short trips such as errands. And with urban centers becoming more densely populated and roads increasingly congested, the need to unite all different types of riders to make bicycling safer, more convenient and appealing couldn’t be greater. That’s why PeopleForBikes.org was formed — to make our world a better place to ride.

Working closely with the Bikes Belong Coalition, a national bike advocacy organization supported by U.S. bicycle manufacturers, suppliers and retailers, Minneapolis ad agency Colle & McVoy created the…..

Rule 2: It is forbidden for someone familiar with The Rules to knowingly assist another person to breach them.

Rule 3: No matter how good you think your reason is to knowingly breach The Rules, it is never good enough.

Rule 4: It is, absolutely, without question, unequivocally, about the bike. Anyone who says otherwise is obviously a twatwaffle.

Rule 5: Harden The Fuck Up.

Rule 6: Free your mind and your legs will follow.

Rule 7: Tan lines should be cultivated and kept razor sharp. Under no circumstances should one be rolling up their sleeves or shorts in an effort to somehow diminish one’s tan lines. Sleeveless jerseys are under no circumstances to be employed.

Rule 8: Saddles, Bars, and Tires:

Match the saddle to the bars and the tires to black; or

Match the bars to the color of the frame at the top of the head tube and the saddle to the color of the frame at the top of the seat tube and the tires to the color where they come closest to the frame; or

Match the saddle and the bars to the frame decals; or

Black, black, black

Rule 9: If you are out riding in bad weather, it means you are a badass. Period.

Rule 10: It never gets easier, you just go faster. To put it another way, per Greg Henderson: “Training is like fighting with a gorilla. You don’t stop when you’re tired. You stop when the gorilla is tired.”

The unique self-contained social bike sharing system SoBi is set to launch in New York this fall. (Check for updates on the SoBi Facebook Page). The SoBi setup involves GPS, mobile and a special security system can attach almost any bike to a regular bicycle rack. Unlike other bike sharing systems that require users to pick up and drop off bikes at home bases, SoBi bikes can be found and returned virtually anywhere they can be secured with a lock, thanks to a special lock box system, which will undergo testing in New York this fall. Users locate and unlock available bikes via their mobile phones.

SoBi was founded by Ryan Rzepecki, who last worked for the NYC Department of Transportation’s bicycle program conducting field research on bike facilities and organizing cycling programs. He’s joined by a team of designers and engineers: Ted Ullrich, Mike Hill, Mike Castleman, Jon Pettingill and Andrew Baker, who hail from companies like TomorrowLab, PrimoSpot, Roasted Vermicelli and RUSHdesign.

The program is currently in the running for a Pepsi Refresh $50,000 grant.

The bicycle at a Kentucky yard sale had two flat tires, broken pedals and carried a $5 price tag. That didn’t stop Greg Estes from buying the bike in hopes of flipping it for a small profit. He should get his wish, to the tune of a few thousand dollars.

It turns out the broken-down bicycle was originally owned by Floyd Landis, who rode it in a race in 2007. The bike was built especially for Landis, complete with custom pedals that look foreign to those unfamiliar with professional cycling (hence the original seller’s belief that the pedals were broken). It retailed for $8,000.

Landis rode the bike in a mountain-bike race one year after winning the Tour de France. That title, of course, was later stripped after the American cyclist tested positive for performance-enhancing drugs. Landis is currently banned from the sport, but has stayed in the spotlight with his accusations against Lance Armstrong and other athletes.

Estes told the Owenton News-Herald that the bike was found abandoned on an interstate and nobody ever reported it lost or stolen. He says he’ll return the bike if someone claims it. For now though, authorities say it belongs to him.

I can understand someone thinking the bike wasn’t worth a few thousand dollars. After all, how many abandoned bikes are custom-built jobs for Tour de France winners? But five dollars? That seems a little low. If I were having a yard sale I’d have probably put a $5 tag on the bike’s water bottle. Even if the bike were an actual piece of junk, wouldn’t, say, $25 be a more appropriate asking price?

Anyway, just like he said, the Owenton, Ky., resident showcased his new bike at his own yard sale. Estes’ asking price? Six-thousand dollars.