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Mayor Kevin L. Faulconer

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Faulconer Invites San Diegans to Help Revamp City Website

Mayor Kicks Off Website Redesign Project, City to Survey More Than 1,000 to Make SanDiego.Gov More Innovative and Useful

Tuesday, April 7, 2015 - NEWS RELEASE

San Diego - Today Mayor Kevin L. Faulconer announced the launch of a survey that will seek input from San Diegans to get a better idea of what they want from the City of San Diego website.

"The City of San Diego website should be like San Diego itself -- a dynamic, innovative place you want to visit again and again," Mayor Faulconer said. "We have to boost the city's online presence, so I've made overhauling our website a top priority. We are asking San Diegans in every neighborhood to tell us what online tools and information they want from their local government."

Mayor Faulconer was joined by Councilmember Scott Sherman as he encouraged San Diego residents, businesses and visitors to take the survey at sandiego.gov/designSD.

The survey seeks to learn what locals and visitors think about San Diego as well as why users visit the City website, what tasks they hope to accomplish once they are there and how it can be optimized for a better user experience in the future.

"In the private sector, receiving feedback from customers is an important way to improve service and increase efficiencies," Councilmember Sherman said. "San Diego taxpayers are our customers and I am thankful to the Mayor for reaching out to hear their ideas."

Results from the survey will be analyzed as the City continues its redesign process. Elevator, the company selected to design the site, will take the data collected and incorporate the findings into the website's new look, feel and functionality.

The City is working with Hopscotch Labs, a community engagement firm, to take a user-centered design approach to every aspect of the redesign project.

Mayor Faulconer directed Hopscotch Labs to gather input from a diverse group of participants in neighborhoods throughout San Diego. Surveyors will head out to walk in communities in every City Council district to reach as many residents as possible until the survey closes on April 17.

The goal is to collect at least 1,400 responses over the next 10 days.

"We want the City of San Diego website to reflect what San Diegans want," said Hopscotch Labs Founder and Chief Innovation + Design Research Strategist Kristine Angell. "We want to know what San Diego means to you and how the City's website can meet your needs."