Saturday, October 25, 2008

New .NET Logos

New .NET logos have been announced. Check out the new logo for Microsoft .NET :

and the vertical type

But why the change ? The original .NET logo was designed just before Forum 2000. It was designed to be attached to other Microsoft brands as a suffix. The result was a logo that did not stand well on its own and lacked impact.

We needed a logo that was in sync with the key values that we want .NET to stand for: consistency, robustness and great user experiences. We also wanted a logo that conformed to the design principles that are driving Microsoft’s brand identity evolution and is reflected in newer brands such as Silverlight, Surface and more. Finally, we needed a logo that is more strongly aligned with the portfolio of brands that .NET is most strongly aligned with: Silverlight, Visual Studio and our server products.