2015 is a special year for BMW of North America, which celebrates 40 years since it began operating in the U.S. Additionally, March 2015 marks four decades since BMW Motorsport scored its first victory on U.S. soil, at the 1975 12 Hours of Sebring. To celebrate these key milestones in the company’s history in the U.S., BMW announced it will join this weekend’s Amelia Island Concours d’Elegance with a series of events and historic vehicles, as well as special racing livery for the Z4 GTLM race car.

Arguably the main star of BMW’s anniversary party at the Ritz Carlton Amelia Island, the special Z4 GTLM will break cover wearing a livery inspired by the 3.0 CSL race cars of the mid-1970s. Even though the teaser only shows a covered Z4 between two classic racers, it’s safe to assume the livery will mirror the paint schemes of the 3.0 CSLs flanking it, meaning a white body with the traditional blue-purple-red stripes of the company’s M division. 1975 12 Hours of Sebring winners Brian Redman, Sam Posey, and Hans Stuck will be on hand for the unveiling of the car that will then travel to Sebring for this year’s 12 Hours endurance race.

Celebrating Iconic BMW Cars

Aside from unveiling a classic-inspired livery for the current Z4 GTLM, BMW will use the event to celebrate the legendary BMW 328 of the late 1930s. Visitors will get the chance to admire "a group of significant" 328 models, including the innovative Touring Mille Miglia Coupe and the 328 in which Sir Stirling Moss won his first race in 1947.

BMW will also display the No. 25 BMW 3.0 CSL that was part of the team that won the 24 Hours of Sebring in 1975, as well as a 1973 street version of the 3.0 CSL. A 1980 BMW M1, the first street car developed by BMW Motorsport, an R69 motorcycle, and the Z3 Roadster used in the filming of the James Bond film “Goldeneye” 20 years ago will also be featured. The modern-day vehicle display will include the Z4 GTLM Tudor United Sports Car Championship race car, a 2015 i8, 2016 6 Series Convertible, and the 2016 X6 M.

BMW of North America will launch its 40th Anniversary celebration with "Cars & Coffee at the Concours" on Saturday, March 14th. This year’s Amelia Island Concours d’Elegance runs through the15th.

Why it matters

Having won more than 100 races throughout its career, the 3.0 CSL is not just one of the most important race cars BMW ever built, but also one of the very few Bimmers to score important victories on U.S. soil, on famed tracks such as Sebring, Daytona, and Talladega. So it’s befitting for BMW to celebrate the car and its U.S. success at such an important event, while also gifting the current Z4 GTLM with a livery of great historic importance. If you’re a BMW fanatic, the 2015 Amelia Concours d’Elegance is an event you shouldn’t miss.

Press Release

BMW of North America will mark the 40th anniversary of two key milestones in the company’s history in the United States at the 20th-annual Amelia Island Concours d’Elegance at the Ritz Carlton Amelia Island, March 12-15, 2015. Forty years ago, BMW of North America began operating as a subsidiary of BMW AG, and only days later, BMW Motorsport scored its first US victory at the 1975 12 Hours of Sebring.

Also to be celebrated at the Concours is the legendary BMW 328, which helped establish the company’s decades-long racing heritage. BMW of North America and BMW Group Classic have helped gather a group of significant BMW 328 models, including the 328 Touring Mille Miglia Coupe that pioneered lightweight construction techniques and advanced aerodynamics, and won the 1940 Mille Miglia endurance race. A sure highlight will be the BMW 328 in which Sir Stirling Moss, once again the Concours’ honoree, won his first professional race, circa 1947.

BMW of North America will publicly launch its 40th Anniversary celebration with “Cars & Coffee at the Concours” on Saturday, March 14, where it will unveil the special BMW 3.0 CSL-inspired livery for the current Z4 GTLM cars that will race in the 2015 edition of the 12 Hours of Sebring, on March 21st. BMW ace driver Bill Auberlen and 1975 12 Hours of Sebring winners Brian Redman, Sam Posey, and Hans Stuck will be on-hand for the unveiling. Also on-hand will be original BMW Motorsport Director Jochen Neerpasch, and the complete BMW Motorsport crew from the 1975 IMSA Camel GT effort.

BMW will bring a number of BMW USA Classic vehicles to display at the event:

On the show field, BMW will display the 1975 25 BMW 3.0 CSL that received Best in Class honors at the 2014 Amelia Island Concours d’Elegance and was part of the team that won the 24 Hours of Sebring in 1975, paired with the current No. 25 BMW Z4 GTLM Tudor United Sports Car Championship race car.
In addition to the Mille Miglia-winning 328 Touring Coupe, BMW Group Classic will display a 1973 street version the BMW 3.0 CSL that was developed for homologation, as well as the 1980 BMW M1, the first street car developed by BMW Motorsport (also for racing homologation).
The then-new BMW Z3 Roadster used in the filming of the James Bond film “Goldeneye” 20 years ago will also be featured. Since BMW is a company whose legacy rides on two wheels as well as four, a BMW R69 motorcycle will also be featured.

While honoring its past, BMW resolutely looks to the future. Also on display through the weekend will be newly-updated, 2016 BMW 6 Series Convertible and all-new 2016 BMW X6 M, along with the 2015 BMW i8, the company’s award-winning plug-in hybrid sports car.