There are three components to building a successful blog: title, images, and social reach. Content is only important in keeping a site successful over time and building up a loyal readership, but the best content in the world will not be seen by anyone if it’s not exposed to enough people. That’s not doubletalk. It’s an unfortunate fact. With all of the competition out there for blogs, trying to find success goes well beyond great content.

It’s a bird. It’s a plane. It’s a Google search algorithm update! Hummingbird is everything that it was cracked up to be. In many ways, it’s more subtle than previous algorithm updates that focused on the components of search rankings rather than the style or engine. Penguin and Panda were huge, but they aren’t the same type of updates as Hummingbird.