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25 July 2013

Pop up stores cater perfectly to our short attention spans and fascination with the new. A pop store can provide a brand access to high foot traffic locations, integration with large events and flexibility from retail leases. When well executed a pop up store can become a powerful brand statement and create a lasting experience for customers.

Here's a few of my favourite New Zealand pop ups:Rekorderlig's Winter Lights Bar
This week Rekorderlig launched their "Winter Lights" bar in Auckland. Complete with a pine forest and fireplace the pop up bar cost $400,000 to create and promote.

Emma Rock, Rekorderlig Brand Manager, describes the pop up as "a winter wonderland that delivers an immersive experience and brings our Beautifully Swedish mantra to life” (Stoppress.co.nz). (SEE MORE POP UP STORES AFTER THE JUMP)