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Let's start with a TV show. The iTunes store usually has at least a couple freebies available for download, so grab something from the TV Shows section if you don't already have one. Connect your iPod, wait a minute or two while iTunes recognizes and updates it, then click the TV Shows tab. Check the Sync box and choose your desired options. I recommend letting iTunes sync all TV shows unless your iPod is low on space and you need to be more selective about it. Now just click Apply and you're done!

That's all there is to it. The same process works with iTunes-bought movies, of course, except that you choose your settings in the Movies tab. Happy viewing!