Top Ten Virals Of 2008

And did you think they were better than the regular TV ads? I would say yes. There's very little big spectacle here - no giant zoetropes or foamed-up city blocks. But there is a lot of cleverness, and a lot of cheek too.

The standard of virals is going up, as more and more agencies start to do them. However, it's interesting to note that the top two on the list - Wassup 2008 (Charles Stone III) and Diesel XXX (The Viral Factory) - weren't done by ad agencies.

The Viral Factory may not be an 'advertising' agency but they do a lot of good ads and get ad teams to concept for them.

I am still confused about the difference between a great ad and a viral ad. If an ad is liked by lots of people and passed on, surely this should just be called a great ad? Isn't that what we all want to create?

these days you can make any old rubbish, and to the guy that knows nothing about seeding... they arent aware that oyu've effectively 'paid' to get 3 million views.... it might be your content is great, it probably isnt,.... or whatever....

Flo is wrong. a viral doesn't have to be a global phenomenon to be a viral. not everyone has to see it. it just has to go viral among the target it was intended to reach. no need to make a tough thing even harder.

and if you haven't seen all ten on the list you just aren't that interested in advertising/virals.

Top 2 not done by agencies but four out of the ten done by wieden + kennedy: no 3 Kobe jumps Aston, No 4 EA Extreme Street Football, no 6 EA Tiger Woods walks on water, no 9 Nike Fate Leave Nothing. Unfortunately none of them by us at W+K London.