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Today, marketing is more than trying to get in front of customers. Our goal is to find out what consumers are looking for and help get that product or service in front of them. Here are some of the advantages that Digital Marketing brings to the table.

To help provide further insight into the digital marketing landscape and show you what questions others in the industry are asking, we have selected four questions we frequently get from our clients, answered by the digital marketing specialists in various departments of Element212.

How confident are you in your current advertising strategy? Do you really know if the money you are investing in advertising is reaching the right audience and generating your business a return? Digital advertising is growing businesses by providing a clear and accurate picture of who it is reaching, how they are engaging, and the exact investment you are making for each lead. Through tools like Facebook, AdWords, LinkedIn, Display and YouTube companies are optimizing their advertising strategies. Find out more about how this could be a solution to your company’s promotional needs!

As digital marketers, we live in a fast-paced world where the rules and strategies change on a daily basis. One minute you think you have nailed the latest trends and the next you are throwing your hands up wondering why you can’t keep ahead of the changing market. Don’t miss out anymore! Checkout these latest and greatest marketing trends that will keep you in front of your customers with engaging strategies.

If you’re looking to increase application volume, you’ve come to the right place! In this article, we’re sharing how take your application volume to the next level.

Facebook is no longer just a space for sharing pictures and staying in contact with your friends and family. It has become a place where people go for news, live stories, and to stay connected to what’s happening in the world. Recently, Facebook has been added among the top recruiting sites people are turning to when looking for a job.

Here are five ways that you can use Facebook to increase application volume and get the right employees for your company!

Your email is full, your to-do list is overwhelming, and your feet haven’t hit the floor. Once you get to work, you begin to tackle your to-dos by level of immediate importance. Usually, writing or posting social content gets pushed to the back burner. Next thing you know, you haven’t posted in a month. In a panic, you sit down to write a post.

Email marketing trends are ever changing in the fast-paced world of marketing. It might be overwhelming to keep up with these trends, but email marketing done right can be incredibly effective. However, we know it can be difficult to stay abreast of the latest email marketing trends, so here are a few tips to get started:

Advantages of outsourcing your marketing? We get it. You might be skeptical of outsourcing for a number of reasons. But, if the term “outsourcing” makes your face scrunch up with negative connotations of un-American activity and job loss, let’s get a few things clear. First, outsourcing is not the same as offshoring, and many companies successfully outsource within the United States.

Although Facebook is one of the older social media platforms it continues to innovate to stay current with its users. While it is true that Snapchat, Instagram and other social networks have been growing more rapidly over the last year than Facebook, they definitely haven’t overtaken the social giant. At the end of 2016 Facebook was at about 1.18 billion daily active users. This far exceeds Instagram’s 600 million and Snapchat’s 161 million. Regardless of being a 13-year old company, Facebook continues to grow due in large part to their ability to adapt and innovate.

As an RA (Resident Assistant) in a college dorm, I was in charge of planning and promoting events for the residents on my floor but had trouble getting people to attend. I asked one resident on my floor if she had any suggestions for boosting attendance.

Social media is extremely important for businesses. One of the ways that it can be beneficial is by helping you get the customer feedback you are looking for. However, you do not want your requests for feedback to come across as overbearing or fake. Here are a few creative ways that to get the feedback you are looking for.

General Marketing Strategy

Ready to step up your marketing? We’ll identify opportunities and develop a plan that capitalizes on those findings.

This consultation includes the following components:

Interview: Half-day team interview to uncover:

Company growth goals

Company S.W.O.T.

Brand expectations & voice

Company differentiators

Survey: Online customer & team surveys

Analysis: Current marketing audit

Marketing Collateral

Website audit

SEO audit

Content audit

Report & Recommendations: Data gathered to bridge the gap between customer & company perspectives with insights to shorten the sales cycle. This report includes marketing strategy recommendations and a Gantt timeline for the following: Website Social media Print marketing Digital advertising Public Relations

Buyer's Journey Research

We’ll help identify your customers’ buyer’s journey and how you can influence their purchasing decisions.

This consultation includes the following components:

Interview: Up to 10 customer interviews

Survey: Online quantitative customer survey

Analysis: Secret Shopping (when applicable)

Report & Recommendations: Insights into the decision-making process your customers go through when researching, considering, and ultimately deciding where they make their purchase. This report also includes marketing recommendations along with a Gannt timeline.