Fulk was just off a plane from Los Angeles, where he'd been up until 5am the night before attending Oscars after-parties. He's no stranger to a glittering crowd—the well-connected designer has become the go-to style arbiter for clients whose names reportedly include Pincus, Birch, Traina, Tolia, and Parker.

His newest project is the Harrison, a 49-story, 298-unit luxury residential tower in Rincon Hill that will be his first design for a condominium. Fulk has the title of creative director, which means he was involved with everything from "the outfits the valets wear" to "the coasters you put your drink on" in the Sky Lounge, a private rooftop club for the building's residents. (He also oversaw the design of The Battery, a private members club that opened two years ago, and has partnered with Major Food Group on new projects).

"Inside we tried to thread that needle so it feels interesting and modern but also reflective of San Francisco's storied past," Fulk says. "I'm a storyteller. I wanted the spaces to feel as if they had evolved overtime: engaging and fresh, yet also familiar."

Below, a look at the property, including never-before-seen renderings.