3 Hereford Road, Bayswater, London W2 4AB

Privately owned by seasoned chef Tom Pemberton, Hereford Road opened in September 2007, the week that Britain went into recession.

A smart restaurant in the right area will always succeed, however, and Hereford Road has since earned an admirable reputation among those who enjoy eating out in Bayswater.

Occupying a regenerated site that was once a Victorian butcher’s shop, Hereford Road is rightly regarded as one of the best restaurants in W2, offering quality food and service in a relaxed, neighbourhood setting.

This popular eatery is located just off Westbourne Grove and offers an enticing British menu, using fresh ingredients and local produce as far as possible. It also provides an appealing selection of Old World wines.

Renowned for its meaty treats, the restaurant’s comfortable and straightforward design resonates with the simplicity and quality of the food, making it the perfect setting for family suppers and sociable lunches.

Now entering its 10th year of trading, Hereford Road has clearly developed solid connections with local customers.

‘The relationship we enjoy with locals is paramount,’ reveals Pemberton. ‘It’s what gives our business meaning on a human level.

‘Without the personal connections, working long hours in a restaurant could become soulless, despite our obvious love of food and wine,’ he adds.