Mark Fidelman has published a great article on Forbes.com about The Myth of Social Media Tactics Versus the Reality of Social Business Strategies Mark writes about a strategic framework and a basis for an actionable plan based on the experience of companies...

Social Business The Top 10 Ways to Become Truly Social (Forbes) Do away with one-way conversations. Connect and collaborate. Don’t let “freedom from” obstruct “freedom to.” Seek to inspire not just motivate. Invest in culture rather than governance. Give...