The Chiness student from abroad says that the evaluation of wood is high too much as a material in Japan. Then, this research was planned aiming to know the influence of the life environment on the evaluation of various materials. The results of obtaining in two years were as follows.1) In the Japanese and Chinese, there was a clear difference in the evaluation of the material used for the tool and the house. It may be concluded that this difference of the image to the material was influenced by the usual life and the custom.2) In the investigation by which Chinese who was going to study to Japan was targeted, the house interior material seen always well gave almost the same evaluation as the Japanese. This clarified that the change took place in the image to the material by the environment's of surroundings changing.3) Senses were examined by using the same material in Hokkaido, Kobe, and Kagoshima, so the same tendency was obtained about most items. However, a big difference was admitted only in the dry and wet feeling. The wood was evaluated by this relation to those rainfalls in the region during year and much raining as the thing which got damp. Thus, it was guessed that the image to the material was influenced also by the climate.4) The movement of the eyeball and the pulse when staring ay it showing various colored paper were measured with the polygraph. In the movement of the eyeball, the voltage value is high like the color of the warm color system like red etc. and the thing straining eyes has been understood. On the other hand, some different tendencies were shown in the pulse. However, the possibility of catching psychological movement physically was suggested by measuring the movement of eyes and pulse at the same time.