Shakespeare recognised by digital marketing guru for his 'compelling content'

The birthday of one of Britain's greatest writers of 'compelling content' has been marked by Tim Crowley, Britain's leading digital marketing creative.

"I've no doubt that is Shakespeare was alive today, he'd be working in my agency," said the CEO of Zeigeist Digital, Britain's leading social media optimiser, "and he'd be engaging the public in dialogues with leading brands."

Shakespeare wrote compelling content, but he didn't know how to optimise engagement with the search engines.

But once his copy had been passed through a committee, empowered by track changes, that could be rectified.

He's probably a bit sensitive, so you'd have to sweeten the pill by starting with "William, I love your work. But I've made a few minor changes. If you could have a look and approve those amendments, then email the document back to me by COB, that would be great."