The newest target for pro-Trump media is Heineken beer

Outlets that have served as propaganda mouthpieces for President Donald Trump are attacking beer company Heineken for a new ad campaign that appears to include a call for common ground among people “without borders or barriers.”

In April, Heineken released an ad as part of its “Open Your World” campaign, which showed, according to a spokesperson who spoke with NBC’s Today, that “finding common ground with each other does bring down the preconceived barriers we put up and make us more open." As part of that campaign, the company’s British beer bottles appear to have wording calling for “a world without borders or barriers” and “the belief that there’s more that unites us than divides us,” along with a link to the ad.

The attacks on Heineken come soon after pro-Trump media attacked singer Katy Perry for urging people to “unite” with “no barriers, no borders, … to just coexist” after the May 22 terror attack in Manchester, England. They also accused her of having a “globalist dream of a world government and a border-less society.”

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AlexKaplan
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Alex Kaplan is a research coordinator at Media Matters with a focus on far-right media and fake news. He joined the staff in March 2015. He has a bachelor’s degree in communications, law, economics, and government from American University.

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