Founded in 2004 by hair industry pros Sacha Mitic and Juan Rosenlind, SACHAJUAN is a luxury haircare line self-named after the duo’s cult-favorite Stockholm-based salon. From its minimal packaging to its high-grade natural ingredients, the Swedish brand prides itself on an easy and functional approach to personal grooming that’s suitable for all hair types. Each shampoo, conditioner, and styling treatment contains the company’s patented Ocean Silk Technology, a “broth” of effective nutrients and proteins extracted from cold water sea algae and infused with active ingredients to replenish, rebuild, and strengthen your mane.