“Combining the dash of Tom Sawyer and the loyal companionship of Joe Harper” is how company president Bret Gordon describes their river cruising experience, aimed specifically at Baby Boomer travelers. In addition to a complete online and mobile shopping and purchasing experience, the company differentiates itself with an emphasis on authentic cultural and social experiences and a focus on “the destination, not the vessel,” according to Gordon.

River cruising by Americans is the fastest growing segment in the cruise industry according to recent CLIA publications. In fact, the industry is experiencing 10% annual growth for five years running, easily out-pacing the overall ocean cruise market. “We strongly believe the market will continue this renaissance for years to come and want to deliver a compelling experience that honors the destination,” continues Gordon.

A New Way to Enjoy Traveling — “Your Way”

The company sets itself apart by offering what Gordon describes as “a truly all-inclusive experience, with no surprises, no gimmick pricing, and the most culturally rich itinerary on the market.” Tom Harper’s exclusive “Experience Your Way” activities, allowing travelers the opportunity to choose from different styles of excursions in select ports of call, are another unique feature the company hopes will appeal to independent-minded Boomers.

With the “best loyalty program in the business” and a “generous deposit program that never expires and is fully transferable,” Gordon believes Tom Harper’s first journey, Authentic Russia 2014, will be just the beginning of a growing legion of Friends of Tom looking to share “epic travel experiences.”

From $3,799 per person, Authentic Russia will be departing May to August 2014, with Southeast Asia destinations launching soon to Vietnam’s Mekong River and Myanmar’s Irrawaddy. For more information, visit tomharper.com.