Thriving Business Focus On Automated Lead Generation

This article is letter (A) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.

Lead generation strategies rule. They give you a reliable, efficient, and steady flow of interested buyers. And did you know automation is an integral process to all this?Why not get yourself a refresher with 10 online lead generation techniques for professional service before you read the whole article.

If you’re excited to hand off your everyday, mundane marketing tasks to a machine… read on!

Automate Your 4 L’s Of Lead Generation

From capture to scoring, collecting and analyzing leads can all be done by your automation software.

Lead Capture. A strategy for capturing the interest of leads.

Lead Magnet. The irresistible, valuable piece of content you give your visitor in exchange for their email.

Landing Page Conversion. The webpage where visitors fill in a form with their contact info and download your content.

Lead Scoring. Tracking your leads based on their engagement. Determines who is a hot or cold lead.

Automate Your Social Media Marketing

Is social media super important to your marketing? The answer is most likely a big YES. And would you also love to say yes to handing off social media tasks a machine can easily do?

Automation tools such as automated posting software (Loomly, Buffer) and Facebook ChatBots can bring in new leads and increase engagement. What you need to determine is what is the most cost effective or highest ROI bang for your bucks to help you assess your the best channel for your efforts.

Automate Your Email Marketing

Email campaigns are another area you can save time and effort with automation. Send automated welcome emails to new email subscribers to make sure no one is left out. Follow up with upsell offers and reminders to subscribe. Use the opportunity to build a relationship with the email subscriber with personalized email content and messages.

This article is letter (A) of our “Lead Generation" series where we write an article for each letter of the phrase. “Lead Generation" shares strategies, tactics, and tips for attracting leads. Find links to more articles in the series below.