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Premium Wordpress ThemesTue, 14 Aug 2018 18:07:20 +0000en-UShourly1https://wordpress.org/?v=4.9.85 Reasons To Start Your Business Website On WordPresshttps://theme-vision.com/5-reasons-to-start-your-business-website-on-wordpress/
https://theme-vision.com/5-reasons-to-start-your-business-website-on-wordpress/#respondWed, 08 Aug 2018 19:53:38 +0000https://theme-vision.com/?p=10056Constructing a business website is a big part of every venture. The perfect one is a virtual representation of your company and its values, so why wouldn’t you want to create the best page possible? No matter what you’re looking to do with your website, WordPress can help you do it. Here are 5 reasons

]]>Constructing a business website is a big part of every venture. The perfect one is a virtual representation of your company and its values, so why wouldn’t you want to create the best page possible? No matter what you’re looking to do with your website, WordPress can help you do it. Here are 5 reasons why building your business’ site on WordPress is a great idea.

It’s Free

Unlike other website builders, WordPress is free to use and set up. It is also free of any hidden charges, so what you see when you sign up is what you get. And what you pay for (AKA nothing) will never change. The only time you would ever need to pay for anything would be if you choose to purchase a premium theme. Or maybe hire a web designer to create a custom theme or custom features. Regardless of whether you hire anyone or not, the opportunities are endless.

Even better, WordPress is an open source platform that’s free of commercial restrictions and limitations. What that means is that you can use the software any way you want and host your business website anywhere you want. You don’t have to fear that changes in WordPress’ business model will affect your website at all.

Customizable

Speaking of custom features, no two WordPress themes are the same, which means no two websites will be the same. You can start your own a blog, custom-build a killer landing page, or even start a podcast or video. Regardless of what customizations you choose for your website, you’re guaranteed to have something unique to you and your business. WordPress makes it easy to optimize your SEO and start seeing customers in your marketing funnel almost right away.

Search engine friendly

Having a successful business website means working actively on SEO and digital marketing, and WordPress makes that aspect quite intuitive. There are many free plugins you can use to optimize each and every aspect of your site and make it easy for search engine bots to crawl the site. From optimizing each page for particular keywords you want to target, to more technical stuff like link architecture and speed insights, you’ll find that WordPress offers a wealth of useful plugins to help you out in arranging your site as good as possible.

Easy to manage

When you think of creating a business website, you likely think of it as something complicated that requires HTML experience. With WordPress, anyone can create an incredible website, regardless of their experience level, and anyone can edit and manage that website with no issues. All you need is an account (which you can create for free), an internet connection, and some creative thinking. Login with that and you’ll be surprised at the beautiful websites you can create!

With WordPress, mobile optimization isn’t something you need to worry about. Nearly every customization the platform offers is mobile friendly, which can have a huge impact on your ranking potential. The more mobile-friendly your website is, the more search engines like Google will reward you and the more likely customers will stay on your site instead of bouncing to another one.

This responsiveness also translates into the management potential for your website. The WordPress dashboard is designed to work for everything from smartphones to computers, which means you can edit your website from anywhere and anything with internet connectivity.

The perfect website

No matter how you choose to structure your business website using WordPress, you’re guaranteed to create something good. This refined platform is over 15 years old, which means it has had ample time to work out any kinks in user experience. You can’t go wrong with this platform or the options it provides, so what are you waiting for? Roll up your sleeves and get started!

]]>https://theme-vision.com/5-reasons-to-start-your-business-website-on-wordpress/feed/0SEO Audits: A complete guide for beginnershttps://theme-vision.com/seo-audits-a-complete-guide-for-beginners/
https://theme-vision.com/seo-audits-a-complete-guide-for-beginners/#respondFri, 18 May 2018 16:08:56 +0000https://theme-vision.com/?p=9215It is very important to throw light on what exactly is SEO Audit before explaining the details on how to perform one. It is a process for evaluating search engine friendliness of a website on many aspects. The SEO Auditor checks the websites against a checklist and undertakes the responsibility to fix up what is

]]>It is very important to throw light on what exactly is SEO Audit before explaining the details on how to perform one. It is a process for evaluating search engine friendliness of a website on many aspects. The SEO Auditor checks the websites against a checklist and undertakes the responsibility to fix up what is wrong and what needs to be improvised on the website or the search engine.

To explain it more precisely, an SEO Auditor will judge the current state of your website and evaluate its performance in search, social media, and some internal or external links. He also prepares a report describing a complete internet marketing strategy so that optimum advantage of all available sources can be derived. Keeping all this in mind, here are the four primary things he should be performing.

Technical analysis: The first and the foremost things that you as an SEO Auditor have to determine is whether the website is working properly or not. It is never a justified idea to build your website on a bad basis as this can’t go long. The accessibility and the indexability of the website are essential.

Accessibility

A website is to be created by keeping in mind that the users and Google can access all the content easily. If they are unable to see your pages, it’s pointless building a website. It should be findable, desirable, accessible, valuable and credible and of course user-friendly. It then becomes important to check the robot.txt files. It should ensure that just after few easy clicks will take you from home page to the destination page. Free and user-friendly browsing with a respectable speed is required so that a beautiful and interactive impression is noticeable.

Indexability

Accessibility and indexability are simultaneous and cannot be separated. They are like inseparable twins, where one gives access to the content while the other refers to pages that are being presented within the search engine after being accessed.

On-page Analysis

It is a point where there is a bright chance that your website is perfect. This happens only when both the crawlers and the users can access your content with ease. You may have vigilance at running on-page analysis having full focus on general content issue and single page issues. For the beginners, the main aim should be to create content which is most relative to the site’s main idea. Here what matters the most is the keyword and plagiarism.

When the content is duplicate, it confuses Google, and a problem in indexation occurs. Keyword cannibalization is imperative to make Google choose the best one, thus making the others less user accessible. When it comes to single page issues, the URL or the links should be very well written and emphasize the content properly.

If long contents can resonate with the readers and look important to them, automatically, your content gets high esteem. Unique and important keywords play an important role in this regard. You can categorize on-page analysis by general content issues and individual page issues. Blue Host is the best in this regard.

Off-page analysis

After getting the concepts of technical and on-page analysis, it’s time to understand about the off-page analysis which directly is related to the popularity of the website in cyberspace. Thus, it emphasizes the strength of your domain. Basically, all steps lead you to the gal to make your website better and more visible to Google.

The off-page factors are directly and indirectly related to the result of your work. Here trust is very important. This emphasizes that the website is trusted by Google search engine and are free from any kind of unethical, negative and black hat SEO practices and techniques.

Once you are done with building the trust, you can easily ensure that your content resonates with your audiences and other bloggers. In simple words, the off-page analysis gives you a better picture of what impression your website leaves on users.

Competitive analysis and keyword research

After you are sorted with all kinds of internal issues that crop while designing a website, your final step should e to do the keyword analysis. Your ideal keyword should somewhere lie between the difficulty and traffic. It is highly recommended that you pick high performing keywords if you target to wade through the competition and catalyzed traffic.

To sum up, it is quite vital for an auditor to consider and focus o the several options before finalizing the keywords for his client. Keywords are like the backbone of the website and also the smallest measurement unit in SEO. Analyzing your keywords is like analyzing your competition.

SEO Auditing is a critical and a decisive process for the website and if you wish to take your career to new heights, discover and mend the wrong and become more visible to the users and bloggers.

]]>https://theme-vision.com/seo-audits-a-complete-guide-for-beginners/feed/0Improving User Experience Can Take Your Brand to a Whole New Levelhttps://theme-vision.com/improving-user-experience-can-take-your-brand-to-a-whole-new-level/
https://theme-vision.com/improving-user-experience-can-take-your-brand-to-a-whole-new-level/#respondThu, 05 Apr 2018 10:10:40 +0000https://theme-vision.com/?p=8670Have you ever realized why do you go back to the same grocery store each month or revisit the same salon, coffee shop, and clothing brand again and again? The answer is simple. These businesses have created a strong positive impact in your mind, which in turn creates brand loyalty and keeps you coming back,

]]>Have you ever realized why do you go back to the same grocery store each month or revisit the same salon, coffee shop, and clothing brand again and again?

The answer is simple. These businesses have created a strong positive impact in your mind, which in turn creates brand loyalty and keeps you coming back, every time when you need their services and products.

In an online business world, brand experience and engagement are the two crucial factors that contribute to brand loyalty. A visually appealing website design, loading time, navigability of a site, ease of accessing the desired product, clear call-to-action, and quality content all are the main pillars of a great user experience.

A good user experience on your website is a clear sign that your visitors can easily find everything they are looking for. You can develop a content-rich and beautifully designed site that provides an engaging experience for the visitors, keep them engaged and returning for more. The main goal of UX is to meet your customers’ needs and create an experience that is outstanding, pleasing and smooth.

Here are some easy ways to improve UX, brand loyalty and overall usability of your website that will eventually provide greater customer satisfaction and unparalleled brand experience.

Engage Your Target Audience

Today consumers are more tech-savvy, demanding and well-informed. With the advent of social media platforms and the latest technologies such as machine learning, AR, VR and AI, consumer behavior has totally changed. Therefore, you need to tailor experiences for your target customers to easily capture their attention, meet their needs and solve their pain points.

Did you know 79% of customers abandon the website quickly if it doesn’t meet their expectations and immediately start looking for another website? A user-friendly website offers a seamless navigation, engaging and digestible content, clear CTAs, mobile device compatibility and excellent customer service. By perfectly combining these elements you can create a digital experience that will surely engage with your customers.

Persuade Visitors by Offering Them the Right Offers

Providing your visitors with the right content that concisely tell them what they desire is indeed an intelligent way to stick your audience to your website. Here UX plays a key role; you can design the layout to create a transparent roadmap to guide visitors from the starting point to the desired outcome. When you simplify the choices and educate users clearly how your products and services solve their needs, it will convince visitors to make the best decision.

Flawless User Journey

Gone are the days when your company may only have a website that can only be accessed on a desktop. If your brand fails to provide a seamless, user-friendly experience across multiple channels and devices, then all your efforts of bringing visitors to your website will be wasted. But a seamless and great UX design can allow users to fluently navigate your website across multiple devices, access information 24/7 and accomplish a task without any interruption.

Creating Good Content is Key

Believe it or not, your visitors will hardly stick to your website if your website content fails to convey the clear message and engage with your target customers. Well-crafted, engaging and SEO-optimized content is a key to the good user experience. It will not only help your website to rank higher on SERPs but also give users a well-informed answer to their queries.

Knowing your target audience can also help you create personalized content for them that will ultimately catch their attention and persuade them to take the desired action. This will eventually improve your website conversion rate and reduce abandonment rate.

Use CTA Buttons Wisely

Some studies have clearly shown that call to action buttons work best at the specific point in the landing page where the visitors find the most relevant information. Instead of adding CTAs throughout your website and bombarding visitors at every click, it is advised to use CTAs strategically and place these buttons at the point where visitors are all set to take the desired action.

Over to You

It is important to create an aesthetically appealing and clutter-free website to easily catch user’s attention and leave a lasting impression on the user. But UX is more than a great design and appealing colors. It’s all about functionality and how smoothly users navigate your site and find exactly what they are looking for.

To put it in a nutshell, user experience clearly determines how a brand speaks to its target customers, how it satisfies their customers’ needs and how effectively it communicates the message it is trying to convey. As a website design agency, you need to invest your time, energy and resources in creating an out-of-the-box UX to make sure your users get the right offers at the right time to make the right action.

To successfully market your business and accomplish your goals, you need to create a positive UX as it can generate more qualified leads, conversions, and sales. In addition, creating a strong UX strategy will help you significantly boost your ROI.

]]>https://theme-vision.com/improving-user-experience-can-take-your-brand-to-a-whole-new-level/feed/0Why Should You Focus on Content for Your “Website SEO” ?https://theme-vision.com/why-should-you-focus-on-content-for-your-website-seo/
https://theme-vision.com/why-should-you-focus-on-content-for-your-website-seo/#respondSat, 31 Mar 2018 12:23:00 +0000https://theme-vision.com/?p=8619All leading search engines work tirelessly to improve the quality of search results. Each user judges the quality of the displayed results in his/her own way. However, search engines can easily understand which websites or web pages are the most relevant for the searched terms and they show them in results accordingly. In spite of

]]>All leading search engines work tirelessly to improve the quality of search results. Each user judges the quality of the displayed results in his/her own way. However, search engines can easily understand which websites or web pages are the most relevant for the searched terms and they show them in results accordingly.

In spite of the rapid development of the internet search, search engines are still unable to perceive texts, images or videos in the same way as done by SEO professionals, companies, and visitors. So, while ranking websites in their SERPs, they rely on meta-data and observe the behavior of users to determine the content quality and websites accordingly.

That is why only high-quality content should be utilized in different SEO activities. The content should contain keywords corresponding to search queries and must be informative. It ought to be optimized for search engines and people too.

All SEO professionals demand high-quality content for launching different digital marketing activities and sales campaigns. When you use quality-content in website optimization, it may attract the attention of the targeted audience and perform well in the SERP of all leading search engines. So, high-quality content plays a key role in SEO. Just have a look at some of its benefits which are detailed here below:

1. Content Role in User involvement With Your Brand

When search engines display results, they track the user’s response without any fail. They use the obtained results to meet their expectations. If the user clicks on a page, close it immediately and go to another web page, it means that he/she is not satisfied with the offered content.

“Long clicks” when a user spends some time on the website) are one of the main indicators of the content quality. Using this method, search engines process millions of requests every day, evaluate content quality, and display them accordingly. So, write content in plain and simple language and try to make it more user-friendly using images, infographics, charts, videos, etc. All these things help users to understand the content easily and they love to spend more time on your website.

2. Content Role in Website Ranking

All website owners want to improve the ranking of their site in Google and other important search engines. For this, they optimize websites with the latest SEO tricks. The success of your website optimization activities depends on the quality-content. If you use high-quality content in website optimization activities,search engines prefer your website while displaying results in its SERP. The use of low-quality content in SEO activities irks search engines and they might blacklist your website for this unfair activity. So, optimize your website with good-quality content and help your website to rank well on all major search engines with all important keywords under your niche.

3. Content Role in Machine Learning

Google used to the help of assessors to manually evaluate thousands of sites and determine their positions in its SERP. In 2011, Google launched Panda update to evaluate website content automatically. It used machine learning for the content evaluation. So, the ranking of the majority of websites got affected. So, you must use only high-quality content in website optimization to help your website sustain the panda update and rank well in Google’s SERP.

4. Reference Structure of Websites

Search engines use external links on a website as an indicator to determine its popularity. The more quality and informative the site is, the more often it is referred to the needy individuals. While looking for websites or web pages for search engines, search engine bots use high parameters to determine their popularity. They penalize low-quality and purchased links. Always keep in mind that natural links still remain an important factor for ranking, which is generated only when quality content is used.

5. Transaction Requests (For Business & E-commerce websites)

The SEO professionals who optimize business and E-commerce websites, tend to use high-quality content that generates interest among the targeted audience (about a particular brand) and encourages them to buy products/services in great numbers.Most digital marketing professionals use the default content provided by product manufacturers.

They cause content duplication issues and websites optimized with such content doesn’t perform well. The continuous use of duplicate content on business and E-commerce websites undermine their credibility in the eyes of search engines and people alike.

They are punished with a low ranking in search results or search engines delete the website data from its server for the violation of their SEO rules. So, while optimizing business or E-commerce websites, SEO professionals must use high-quality content to boost the ranking of the websites on all major search engines and increase the number of transactions.

6. Navigational Queries

Navigational Queries are made by visitors to find specific pages or content on websites. Generally, complex E-commerce, business, or trade-related websites get such queries in bulk. Content plays an important role here. If your website content is of high-quality, you get such requests in bulk and chances of more lead generation opportunities also. So, keep the website navigation path simple and straightforward and offer the quality content visitors are desperately searching for.

Final Words

All digital marketing professionals are aware of the huge-importance of high-quality content. It helps them to improve the ranking of websites on all major search engines, catch the attention of a large number of audience and generate the maximum leads. So, use quality content in your SEO exercise and rule the web.

]]>https://theme-vision.com/why-should-you-focus-on-content-for-your-website-seo/feed/06 Soul-Satisfying SEO tips to make your WordPress website stand-outhttps://theme-vision.com/6-soul-satisfying-seo-tips-to-make-your-wordpress-website-stand-out-2/
https://theme-vision.com/6-soul-satisfying-seo-tips-to-make-your-wordpress-website-stand-out-2/#respondSat, 31 Mar 2018 12:11:26 +0000https://theme-vision.com/?p=8616The stunning website with an attention-grabbing content, but still there is no traffic on your WordPress website. Sounds familiar? No need to worry. In this post, you’ll know some tips that can help you survive the SEO apocalypse. Just like any other skill, WordPress SEO is an art. And once you’re able to understand the

]]>The stunning website with an attention-grabbing content, but still there is no traffic on your WordPress website.

Sounds familiar?

No need to worry. In this post, you’ll know some tips that can help you survive the SEO apocalypse.

Just like any other skill, WordPress SEO is an art. And once you’re able to understand the game, you can modify the rules to gain benefit from it.

Here are 10 simple, yet effective WordPress SEO tips to make your website stand out from the digital crowd.

Start with the custom permalinks

Permalinks are URLs of the links that WordPress create.

By default, WordPress will assign random alphanumeric text to every page you create. But, if you want to control the way WordPress deal with your links, you can assign custom permalinks by writing your own permalinks.

This sounds relevant to Google spider and even the customers who’re searching for content writing tips will find more meaning in the SEO slug than some random number.

Use SEO themes

There are tons of SEO themes that are available for users. You need to do the necessary research. Check out essential SEO aspects before you go for the theme.

The only problem is that users are not aware of the power of using SEO-based themes on their WordPress blog.

The good thing about SEO optimized theme is that you don’t need to do extra work on the SEO on your WordPress website.

In a Search engine optimized theme, most of the things are already implemented. Just like having a template. You just need to update a few things and your website will be able to rank in the search result pages.

Use of Anchor text and links

One mistake that most of the WordPress developers make while building their website is using Anchor text and links that define the purpose of the brand.

An SEO service company will know that whenever you assign anchor text to an image it gets easy for search engine pages to improve the ranking of the page.

What most of the Entrepreneurs don’t realize is the power of internal linking.

In WordPress, if you link posts that are related to your article, it will increase the authenticity of your website.

The power of quality content

The theme alone is not enough to impress the end-user.

You need to grab the attention of the user for them to make a sale.

Quality content can help you to attract the relevant audience to your website and if you do it right, your content will help to make the user think before moving away from your website.

There are tons of options that can help you save a lot of time while you create the quality content. You can start with Grammarly plugin which will help you to correct some grammar and point out the irrelevant text that is present in your content. You can devise a content marketing plan to keep things in check.

The correct hangtag and website titles

When you start a website, your aim is to generate sales. And if the website is not showing up in the first few pages of Google, it is best to find a job and do that.

Creating engaging titles is one of the core methods that helps brand rank better in Google search pages.

You just need to spend some time on each page and think of a title that contains a keyword and the best titles are those that use long-tail keywords.

Don’t let your user feel that you are enforcing a keyword on them.

The second thing you need to take care is the use of hashtags.

Ensure that you treat keywords as hashtags. Make the hashtags as natural as anything else.

Chose the right hosting

Everyone knows by now that Google is giving more points to websites that have a good speed.

Despite the website development part of the speed of your WordPress website will be derived from the hosting that you use.

A solid WordPress website hosting will help you to create a website with fewer speed issues and more smoothness while users browse your website.

Wrapped up

Creating a website is easy. The hard part is, sustaining the traffic on that website. If you’re able to create a website that is filled with quality images and good content. This is not just enough. You need to reach to your target audience.

Social Media platforms can help you reach your potential customers in no-time.

But, with WordPress, you need to integrate your social media with the SEO plugins like Yoast to amplify the SEO effect.

SEO is not an easy task. But, thanks to WordPress that takes all your worries away and gives you a better chance to rank higher than your competitors.

]]>https://theme-vision.com/6-soul-satisfying-seo-tips-to-make-your-wordpress-website-stand-out-2/feed/0How to Secure your WordPress Theme and Plugin Codehttps://theme-vision.com/how-to-secure-your-wordpress-theme-and-plugin-code/
https://theme-vision.com/how-to-secure-your-wordpress-theme-and-plugin-code/#respondSat, 31 Mar 2018 11:54:52 +0000https://theme-vision.com/?p=8609Nowadays online blogging and content creation have become the norm. Nearly everyone is into entrepreneurship and striving to reach new lengths on the internet. Part of the credit goes to WordPress that enabled users to create an online platform so easily. However, WordPress still has its loopholes. For the record, you still have to maintain

]]>Nowadays online blogging and content creation have become the norm. Nearly everyone is into entrepreneurship and striving to reach new lengths on the internet. Part of the credit goes to WordPress that enabled users to create an online platform so easily. However, WordPress still has its loopholes. For the record, you still have to maintain high standards of security and regularly go through strict protocols in order to ensure the security of your site, themes, and plugins. So, how do you ensure that your site is protected? Here we evaluate some easy to use ways that will help you secure your theme and plugin code so that your WordPress site is protected against invaders.

Choose your themes and plugins wisely

Just like the apps on an app store, your WordPress themes and plugins are handled by different web developers. Some developers update themes and plugins regularly, whereas others don’t seem to bother for months. You may think that having to update your theme frequently is a bother, but it could be a blessing in disguise. This is because this shows that the developer is actively searching for bugs and removing them to help ensure your protection. Yes, the regular updating is a disadvantage but considers the many advantages:

Faster working and loading experience.

Regular bug fixes ensuring the site works up to its full capacity.

High-security standards and protection to remove the threat of hackers.

Innovative new designs and competitive tool features for better performance.

Authenticating data

A lot of times you simply employ info and content that is not necessarily original. It may not be actually copied but it is very similar to other content found on the internet. This makes your content vulnerable to foreign malcodes and malware. For this, to work you need to validate your data. So how does data validation work? Basically, it prevents access if any unnecessary or wrong words are incorporated, for instance, if you accidentally entered something else instead of your own email address the pop-up box will show an error message identifying a problem rather than pointing towards the actual email. So, in effect, validating your plugins and themes will:

Help protect users from identifying sensitive information

Protect potential hackers from incorporating malware into the system

Customize your site and complicate its access adding a security barrier

Protect your plugin and theme codes.

Unnecessary plugins are litter

Many people have the hoarding habit where they tend to hoard different plugins that they don’t use at all. This means they don’t check them, nor do they identify faulty ones. Many of these plugins are potential threats to your site. This means that a little plugin hiding away on your site can be the culprit to a massive hack and can lead you to lose your site completely. Just so you know, unnecessary plugins:

Use up space on your WordPress

Act as doors for potential hackers

Clutter your site

Can slow progress and loading speeds

You need to make sure that you get rid of these plugins. This means that you need to delete them rather than just deactivating them. This is because deactivated plugins are also part of the system and can act as potential loopholes, endangering your site.

A WordPress Firewall

There is something called the zero-day-vulnerability of a plugin that makes a particular plugin susceptible to attack. It doesn’t matter how new or updated it is. If the attacker finds out about this vulnerability, he can potentially hack your site. To protect your site from such threats, a WordPress firewall is a great place to start. This wall works as a filter and sieves out any suspicious requests. One of the bet firewalls is Wordfence. The feature has many weapons against the most common attacks on WordPress sites and forms an essential barrier between you and your predators. Moreover, the developers are fast with security updates. They patrol the web, detect threats and quickly develop new codes to incorporate a shield against added threats, fortifying your barrier.

Sanitize the inputs and outputs

This means rectifying user information and incorporating the correct format to avoid any misconduct. The process involves removing any excess codes, or mal elements from the system so that they are secure for use. For instance, when you output data you need to escape it before rendering. This will prevent any cross-site scripting attacks. You can use a number of functions to do so. For instance, the sanitize_text_field() functions helps to strip the tags, remove extra white pages and get rid of unnecessary line breaks. You can also use helper functions for the outputs. This enables you to sanitize outputs without employing the echo command. Another function, wp_kses_post() `helps you to output data if you need to do so in a particular manner.

The plugin editor isn’t any good

Many people think that the built-in editor of the WordPress site is an advantage for setting up a website. However, it is more of a liability, the more access and manipulative ability you have over your site, the higher the chance that someone else will be able to infiltrate it. You need to make sure to block this part of your site. It does mean that you could easily tweak the code without using the cPanel, but consider the accompanying dangers. Why would you risk something like that? A good online entrepreneur knows better than to risk his well-settled site simply because he didn’t want to access the cPanel.

Constant updating themes and plugins

Many users fail to see the point in regularly updating their themes and plugins. Well, you may not this but new updates on WordPress come with added essential security features. You may be using tools that have malfunctioning protection which can act as a potential weakness into your site. Being lazy with your updates only makes your sites susceptible to hacks, malware infiltration, and identity theft. On the other hand, regular updates will:

Allow you to avail the added services

Keep WordPress working smoothly

Regularly close security loopholes protecting your site

Keep your site updated and stocked.

Plugin Directory is out of bounds

The first thing that you need to do is cut off the access of users to the plugin directory. You need to keep this part of the site strictly to yourself. Hackers have potential methods of accessing both your themes and your plugins. So, what do you do? Well, for starters you need to create a blank index.html and then upload it to your plugin directory. You then need to open the .htaccessfile which is present in the root folder and add Options – Indexes right at the very start. This will help secure your site and ensure that no outside hackers can snoop into your site to draw valuable information.

Wrapping up

Clearly, you need to make a lot of effort to help ensure the security of your site. What you must understand is that the themes and plugins are two potential weaknesses in the system. They can become liability unless you fortify their protection. Incorporating the strategies above will help you take care of any threats and strengthen your security to protect you from any attacks.

]]>https://theme-vision.com/how-to-secure-your-wordpress-theme-and-plugin-code/feed/0A Definitive Guide For WordPress Theme Optimizationhttps://theme-vision.com/a-definitive-guide-for-wordpress-theme-optimization/
https://theme-vision.com/a-definitive-guide-for-wordpress-theme-optimization/#respondThu, 22 Mar 2018 17:14:27 +0000https://theme-vision.com/?p=8298WordPress theme Optimization is an integral part of WP website optimization. Everyone wants to experience a faster web experience. The webmasters work hard to increase their page load speed to cater faster web experiences to their audience. A WordPress theme is the major component of a website. It decides how your website will look. Elements

]]>WordPress theme Optimization is an integral part of WP website optimization. Everyone wants to experience a faster web experience. The webmasters work hard to increase their page load speed to cater faster web experiences to their audience.

A WordPress theme is the major component of a website. It decides how your website will look. Elements such as images, layout, navigation, and other visual kinds of stuff are there on your WP website because of the theme. A WordPress Theme can set you apart from your competitors. It has the potential to make your website completely unique or monotonous.

This depends on a webmaster like yourself. You should know how to optimize your WP theme and website to ensure high performance of your website.

In this post, you will learn how you can optimize your WordPress theme. In addition to that, you will also learn some rudimentary information about the relevancy of theme in WP website optimization.

So, let’s see what WP theme optimization is and how it can affect the performance of your WordPress website. Let’s get you started,

Don’t Just See Your Website, Observe It

The great Sherlock Holmes used to say, “Stop seeing things, observe them”. You have to follow this in every possible way. The only way to optimize your WP website is if you know which element is buggy. And how would you know that? By looking for it in the right place.

The first step to optimize your WP website and theme is to measure the page load speed and the overall performance of your WP website. Observing a website performance can be very cheeky with Pingdom. It provides an exhaustive report on the performance of your WP website. It clears what your website’s areas of improvement are.

Once you identify them, you can start working on them. Pingdom provides you with the performance grade, page load time, number of requests, and page size. Also, it gives you all other necessary information for your WordPress website. You will get exhaustive information about your website’s performance insights. This will help you in analyzing all sorts of flaws in your website including your WP theme.

WordPress Theme Is #1 Element That Affects Your Website’s Speed

Yes, you heard that quite right. This is the major reason that you need to optimize your theme. A WordPress theme is directly responsible for showcasing the content of your website in an enticing manner. It may not represent the entire functioning of your WP website, but it does define the layout of your website.

If your WordPress theme is poorly coded or it has some flaws. The effect will immediately appear in the poor performance of your WP website. Most of the WordPress development companies recommend well-optimized and clean coded WP themes.

In the next section, you will learn how you can optimize your WordPress theme to increase the performance of your WP website.

Improve Your Performance Rating By Compressing Images

The first and foremost important thing while optimizing your WP website is the size of images used. You need to make sure that the images are compressed. You can make use of various WordPress plugins to reduce the size of the images. Although, you can compress the images manually as well.

WordPress plugins that can help you in this are:

ShortPixel Image Optimizer

WP Smush – Image Optimization

TinyPNG for WordPress

Kraken Image Optimizer

EWWW Image Optimizer

Use these plugins and reduce the size of the images. After reducing the size of images, the performance rating of your website will dramatically increase in no time.

Optimizing WordPress Website With Plugins

Before we start this point, I want to be very clear in one aspect. Fonts in the typography and website are also very important. They can affect the speed of your WP website.

The best plugin to make sure that all the heavy elements of your WP website get optimized is WP Rocket caching plugin. This incredible tool by WordPress can have a direct effect on the optimization of Inline CSS codes, inline JS codes, Google Fonts, And HTML codes.

Once these heavy elements get trimmed, your website will serve these scripts as static elements of your website. They will not load again and again which will increase your page load speed.

Still Facing The Issue?

So, after all these exhaustive practices, if you are still facing the problem, you have certain steps to follow. The first thing here is to make sure that you minify all the CSS and JS codes in your WordPress theme.

After trimming the codes, if the problem still persists, then you might need to check other elements of your WP website. WordPress plugins do cater high-level functioning for your website but there is a cost to everything. A plugin does increase the functions of your website, however, the downside of excessive use of WordPress plugin is that they are heavy.

They can affect your website’s performance drastically. Removing unnecessary WordPress plugins will be wiser if you have any intention of improving the performance.

What Have You Learnt?

From this post, you have learnt how deep the effect of WordPress themes and plugins are in the performance of your website. You must take action and make sure that all the elements of your WordPress theme are properly optimized and ready to rock.

In addition to that, WordPress plugins must also be used only if they are important. Needlessly using a WordPress plugin will only lower your site performance.

I hope you like the post. Did I miss something? Let me know via comments. Till then, Ciao!!!

]]>https://theme-vision.com/a-definitive-guide-for-wordpress-theme-optimization/feed/0Things to look into before choosing a hosting company for businesshttps://theme-vision.com/things-to-look-into-before-choosing-a-hosting-company-for-business-2/
https://theme-vision.com/things-to-look-into-before-choosing-a-hosting-company-for-business-2/#respondTue, 20 Mar 2018 13:43:16 +0000https://theme-vision.com/?p=8238hosting company for business Choosing the perfect web hosting company for your website is not easy. With a multitude of companies such as InMotion Hosting, Bluehost and SiteGround offering features such as 99% uptime, great resources, and of course, unlimited data, trying to pick a web hosting company is akin to choosing a marriage partner! If you need some help

Choosing the perfect web hosting company for your website is not easy. With a multitude of companies such as InMotion Hosting, Bluehost and SiteGround offering features such as 99% uptime, great resources, and of course, unlimited data, trying to pick a web hosting company is akin to choosing a marriage partner!

If you need some help navigating through the technical jargon and subscription plans, then read up on this guide for the things that you need to look into before choosing a hosting company for your business or blog.

Know the different types of web hosting

When it comes to hosting a website, companies will often offer different web host plans for businesses with different needs. Typically companies will have offer 5 types of hosting plans:

Shared Hosting: Shared hosting is often the best choice for small websites and personal projects such as blogs and online portfolios and is often paired with popular CMSs such as WordPress. The trouble with shared hosting is that you have limited bandwidth and storage as you have to share your server resources. However, it is the cheapest option if you don’t want to spend too much on hosting.

Dedicated Hosting: Those with bigger budgets and can afford their own web server should go for dedicated server hosting. It’s definitely the most expensive plan but they provide excellent performance capabilities. If you’re looking to host a large online store or forum, then you might want to consider dedicated hosting server plans.

Virtual Private Server Hosting (VPS): Sitting in between a shared and dedicated server hosting is VPS hosting. The technology behind VPS hosting is analogous to that of VMware or Virtual Box. They are cheaper than a dedicated server plan but offer more storage space and bandwidth than a shared server hosting.

Cloud Hosting: Another hosting plan that sits between shared and dedicated hosting is cloud hosting. The major difference between VPS and cloud hosting is that a cloud hosting plan offers more flexibility when it comes to upgrading or downgrading a plan. There are things to take note when upgrading to Cloud Hosting.

It’s a good idea to have an understanding of all the different web hosting plans and how they work before trying to create an awesome looking website.

Research on the pricing

Pricing is probably the aspect that most of us often consider first before choosing a hosting provider, so it’s often a good idea to check how much different companies will charge for their plans before deciding on one.

But here’s the thing, while pricing is important, it shouldn’t be the deciding factor. Just because you see a cheap plan, doesn’t mean it’s the best option. Since you’re going to be making money off your site, it pays to be aware of the drawbacks of a cheaper option. A company that offers $1.99 for hosting might not offer as much feature and quality as one that’s pricier.

We recommend you research on what the features that a hosting company has to offer and their pricing before deciding.

High server uptime and server reliability is a must

An important factor that every online business needs to consider is the web hosting company’s ability to keep your website online. Having your website down for even a few seconds can lead to huge losses and potential sales. So, it’s very important that the web host you choose operates on a powerful server with good hardware to provide you stable network connections.

We recommend that you go for web hosts that have an uptime score of 99.5% and more. Keep an eye out for anything that scores below 99% as these web hosts are not reliable and should be avoided.

A few factors you might want consider is to check whether they have features such as RAID protected storage, daily server backups, and stable bandwidth, to help keep your website online.

Make sure their support team can help you

If you’re signed up with a good hosting company, you shouldn’t come across any downtime. However, there will be times when your site goes down due to errors or bad coding. When that time comes, having a good support or tech team will definitely be important.

A good sign of a quality hosting company is from the reputation of their customer support. You wouldn’t want to be stuck trying to contact a support team for hours just to figure why your website is down. So, before you sign up with a host, make sure their customer support is available via multiple ways (i.e. phone, email, chat, etc.) and that they are available 24/7.

It’s important to understand that not all hosts are equal when it comes to customer support. Some will take pride in their ability to provide customer support, while some will see it as just an afterthought. Make sure you don’t go with the latter.

Understand what “Unlimited Hosting” really means

You might have come across the term “Unlimited Hosting” during your research for a hosting company. For the uninitiated, unlimited hosting is the idea that a hosting company is capable of providing unlimited disk storage, bandwidth, and even domain name addon capacity and they offer it at super affordable prices (some as low as $10/mo)!

But here’s the thing, in the world of web hosting, unlimited doesn’t necessarily mean unlimited. In truth, what you’re getting is unlimited hosting with certain caveats. WHSR did an awesome article that uncovers the truth behind the unlimited web hosting, which you should definitely read.

Bottom line, there is no real “unlimited hosting” available, at least not right now. So, before you jump with joy for the chance of unlimited hosting, make sure you check what that really entails.

Ability to grow/scale up your plan

The last important factor that you need to consider before settling on a web hosting company (and their hosting plans) is whether or not they can still fit and keep up with your site’s growth. Your current hosting plans might be adequate for now but that might not be the case two years later. If your site starts getting more traffic and you introduce more items to sell on your online store, then you’re going to need better hosting servers.

A good web-based enterprise should be planning for growth and the hosting plan should be able to accommodate it. Is it easy to upgrade your account? Do they offer VPS or dedicated server solutions? These are some of the questions that you should ask yourself when you look for a hosting company. It’s better to upgrade to the same hosting company than it is to migrate to a new hosting company as it will take plenty of time and effort on your part. Best to avoid it all and sign up with a company that allows scalability and flexibility to grow.

Wrap up

With this guide, hopefully, you’ll have a better understanding of what things you need to consider when it comes to choosing a hosting company for your business. Are there other aspects that we didn’t think of? If you are looking for the multi-purpose WordPress theme, we got you covered!

]]>https://theme-vision.com/things-to-look-into-before-choosing-a-hosting-company-for-business-2/feed/0UX Best Practices to Improve WordPress Websitehttps://theme-vision.com/ux-best-practices-to-improve-wordpress-website/
https://theme-vision.com/ux-best-practices-to-improve-wordpress-website/#respondTue, 20 Mar 2018 13:28:20 +0000https://theme-vision.com/?p=8229Creating a well designed and functional website is necessary when you are looking to establish your business in the modern world. Today, websites are an effective business tool and can help offer all the information to anyone who is interested in what you have to offer. However, simply creating a website is not enough these

]]>Creating a well designed and functional website is necessary when you are looking to establish your business in the modern world. Today, websites are an effective business tool and can help offer all the information to anyone who is interested in what you have to offer. However, simply creating a website is not enough these day. As you need a well designed, and fully functional website to catch the viewers attention and interest.

No matter what you have to offer, if you do not offer it in an appealing manner, chances are viewers will walk away. So keep in mind the three most important aspects of the online experience:

Appealing Design

Functionality

Relevant Content

These are the basics and can help guide you in the right direction. To help you out we have listed down a few methods that can help you boost user experience, and get the perfect website.

Appealing Design:

There are many ways you can get an appealing web design for your WordPress. One of the most common ways to achieve an appealing design is by using available website builders. However, it does not matter how you get the appealing design, but you should keep in mind that it must be in line with the content and services offered on your website.

When it comes to UX it’s all about the user, and how what they are viewing changes their opinion and thoughts about your website and what you have to offer. For instance, if you come across a cheaply designed website, you would find it hard to trust them for anything; regardless of how amazing their services are. On the other hand, when you come across an appealing website, you will be more likely to trust their services.

Functionality:

When you talk about the functionality of your website it does not just focus on how quickly your web hosting service loads each page. It focused on what your website has to offer to the visitor. Keep in mind that function tops design, as it will not matter how appealing your website is if the visitor does not find is easy to navigate.

Think of your WordPress website as your phone, user experience matters. It’s not just how pretty it is, and what it has to offer. It won’t matter if the user is unable to access easy features or information. The same way your website needs to have a clear function, so the visitor knows where they are headed and what to expect.

Relevant Content:

When we talk about content, it is not just the words seen on each page. On websites, content is referred to as all the small aspects that are found on the page. Content can be a way of expression using any medium. Which is why adding relevant content to your WordPress website will help boost user experience.

When a visitor visits your website they expect useful information, great layouts, and easy access. If they get bombarded with unnecessary information or advertisements they will leave assuming there is nothing to find under all the clutter. Which is why keeping it simple yet beautiful will help increase user experience.

Home Page:

You might not feel the need for a home page, as it does not carry much. However, it is a crucial element and can help present the perfect impression. Think of it as the entryway to your business. How would it look and feel if anyone who visited you simply stepped into your main office?

Yes, it might look practical online to cut the chase and get the point. However, this is not what visitors are accustomed to. Think of your online visitors in the same manner you think of physical visitors. You need to make the perfect first impression, and offer them a neutral resting ground before taking them in. The home page offers as the neutral ground that offers them a gist of what you have to offer and how you run your business.

Content Distribution:

When you open a web page and see content just thrown on the page, the first feeling you get puts you off. This is because visitors expect a certain level of creativity and uniqueness from each website. It does not mean you have to go ahead and add extra and unnecessary additions.

All you need to do is optimize the content in an appealing, easy to read, and clear manner. Try to add headings, subheadings, pointers, so the content is easy to read and stays relevant. This adds a great deal to the users experience, as you are able to take them one step at a time without adding too much pressure and confusing them.

Finishing Touches:

The final touches on your WordPress website are crucial and must be well planned, and laid down in advance. So think about the points we talked about and keep simplicity as the theme.

Viewing the website as a third person will help you get a perspective on what you should add, and what to remove. Simply review the entire website and all its elements and you will get a clear picture of what belongs there and what must be removed.

It does not matter if you are starting a blog, or building a business website. These UX design tips for WordPress Website will help you get the best possible results. As each point is presented from the visitor’s point of view. Keep in mind that when it comes to online websites the only thing that matters is what the visitors expect. These online websites are a life-changing opportunity and should be used to their fullest extent. So stop focusing on what you feel is right, and start focusing on how you can offer outstanding user experience. This will allow you to build a stable foundation that you can later build on.

]]>https://theme-vision.com/ux-best-practices-to-improve-wordpress-website/feed/0How to Plan Content Marketing with WordPresshttps://theme-vision.com/how-to-plan-content-marketing-with-wordpress/
https://theme-vision.com/how-to-plan-content-marketing-with-wordpress/#respondWed, 14 Mar 2018 19:24:33 +0000https://theme-vision.com/?p=8145Content marketing is and will remain an integral part of a high traffic generating website with great conversions. Regardless of what size your business is, bringing marketing content to promote your existing operations is a must. You may have access to just fewer resources due to tighter budgets and the scalability depends upon your investment

]]>Content marketing is and will remain an integral part of a high traffic generating website with great conversions. Regardless of what size your business is, bringing marketing content to promote your existing operations is a must. You may have access to just fewer resources due to tighter budgets and the scalability depends upon your investment outcome, there’s no way in which you can’t get great results with content marketing.

Harness the power of persuasive copywriting

“86% of businesses today are using content to achieve the supposed advertising in a non-promotional manner. People today do not want to rely on advertising to make their purchase decisions – they are looking for more valuable information, which builds trust.”

What makes content in marketing so useful?

If you can produce high quality content catered to your niche audience regularly and with increased marketing efforts your site will receive a lot more visitors. However, your content creation alone will not churn the kind of traffic surge you’d want to receive at your website. When combined with proper marketing techniques will your business see more leads generation and ultimately you will make more sales.

There are many possibilities with content marketing tools and WordPress has got some powerful plugins that you can use in your marketing strategy. Together, will you be able to boost your present efforts to generate the maximum results when starting a blog with WordPress.

How to effectively build your audience so that it builds your brand?

Do you know that content marketing is the most low cost strategies than other traditional methods? Here is a comprehensive list of the affordable solutions that makes your content marketing a success:

Write great content

The most important part of a content marketing technique is the quality of the content, which forms the base of your marketing efforts. Always, keep your content simple. Have your customers in mind while writing the information. Know what is the most asked question by the buyers in your industry? Chances are that many people out there are facing the same problem. Hence, the concerns of your target audience must be the first thing that your content and website as a whole should address.

“A great way to reach your potential customers is to answer their query. Your blog will repeatedly feature in their search results and if it is enticing enough within a few clicks they will checkout your offerings page. Before long you know they will be right there, ready to take the next steps to jump into your sales funnel!”

Create content regularly

Even before you write, make sure you have a properly organized content creation process in place. Adding content regularly is the best way to keep visitors coming back for more. To avoid falling behind with your content creation, it is ideal to use a calendar or a tracker. It is similar to how you would be use for meetings and noting down important aspects of your business.

Popular WordPress plugins such as Editorial Calendar allows you to organize and schedule your posts. Also, you can add future releases as well in a clear calendar format. Having this free plugin that is easily compatible with most themes installed on your web hosting, you can very quickly and easily stay agile with your content creation strategies.

Choose a quality WordPress theme

So many free and paid themes available to support your WordPress website can be quite overwhelming. It is important that you choose a theme that is reliable, fast, and most importantly looks professional and provides the ease-of-use. Also, the theme you’re choosing shouldn’t be pricier as well. Choose from a huge number of drag-and-drop features and options by installing suitable free plugins such as Siteorigin.

Keep up with your email

Another great aspect of a good content marketing process is the ability to fetch email addresses of website visitors. With a list of email addresses of potential customers, you can now reach out to them directly by setting up email marketing process each time you have a new post on your blog. The new email notifications ensure that the audience gets notified about your latest news and updates, which encourages them to keep coming back to your site for more.

A splendid way to keep up with your email promotional efforts is to sign up for a free MailChimp plugin for WordPress. The powerful tool unboxes several top quality features to simplify your content marketing. Send automated posts to your contact list through MailChimp. It opens up a great source of discussion with your targeted audience, as you get to know what exactly do they want and understand how well you can help them attain the information. Keep a track of your SEO footprint by following the mail trail and clicks that users have responded to. Make sure there is an actionable button that the receiver can interact with easily.

Manage your social presence

Your social share accounts for a significant outcome from your content and promotional campaigns. It is more than important to have a social profile that speaks about the enriched value that your business provides. More articles produced and featured on social media platforms means your business will find a more active audience that is genuinely interesting in your offering. WordPress has a number of great plugins that you can install and kick start your social sharing right from the website. As soon as a blog gets published, make it available to the wider audience online.

Social buttons added to each post encourages people to follow and share your content. This brings a lot more traffic to your website, which many other content marketing methods would not match up to.

Use analytics to measure results

Finally, build your content strategy based on how well your posts are performing i.e. if there have been many people looking at your website. Analyze real-time statistics right at your WordPress dashboard by adding analytics to the site. The information that you avail from installing the Google Analytics trackback will help you monitor how your content performs across various platforms, especially the social media where the audience share is huge.

Wrapping up:

These are just few of the many great content marketing strategies that top marketers have in their minds. Be consistent with your efforts and give time to implement each strategy. If you’ve tried few strategies that have helped your website and blog get more attention, do share with us in the comments below.