How Merge Web Design started their logo design journey

Company name

Royal Hospitality Group

Overview

Royal Hospitality Group is a rennovating company servicing mid to high level Hotels. We do more than just rennovating, we service the industry though a highly efficient processes in purchasing , logistics and design. We have been in the industry for 25 years and are expanding on our capabilities with some high-tech solutions for our clients and so have started Royal Hospitality Group as an offset to several other subsidiary companites.

Clients like working with us because we are upfront, dependable and our work is of highest quality. For an example of what we would do: every several years, the look inside hotels fro the lobby to the guest bedrooms becomes dated and worn. A designer gets involved and chooses the colors and feel and fabrics that will be used. We are given the design and the specifications for the products and then we go into the hotels and remondel according to the plans.

We are creating and designing a software solution which will be designed and modeled after the feel of the logo. The website will be designed with the logo in mind. This is an opportunity to create artwork for a growing company with the potential need for several other logos for the other subsidiary companies.

Tell us a bit about who you are and the people you reach

Hotel Industry: Hotel Owners, Purchasing Agents, Designers. The clients are anywhere from "Mom and Pop" franchise owners to large Hotel family groups. We also work with and service other contractors in the industry.

Requirements

We are looking for a new logo that incorporates the company colors: blue, platinum and titanium. We are more interested in sleek typography more than a symbol for the logo. We are not interested in any playing with words (i.e. even though "Royal" is in the company name, we do not want any crowns). We want the look and feel of a high-tech and modern company as we emplore the highest of technology into our work.

We would like the design to be in a vector format (eps) file so that we may be able to size and use. The artwork will be used on business cards, brochures, letterhead, etc.