Make Leads Not Excuses.

KYLE PORTER is the CEO of SalesLoft, a software company that provides sales intelligence on your CRM database. Today his guest post explores common myths in the sales and marketing world and how having the right perspective can be a game-changer.

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There are sales reps who constantly complain about leads from the marketing department.

It’s wise not to associate yourself with these reps. They will paralyze your efforts and stagnate momentum.

There are sales reps who seize their fate with their own sweat and conquer their own domain.

Embrace this attitude.

A sales rep who is excuse-free does not get swayed by propaganda of inbound marketing’s effectiveness. Content is great and it works, but it works for our universe.