One of the designers who made it happen

Costello worked hard on the project to get it PERFECT! He listened and created a design I could only dream of. Thank you Costello.

- bschroeter

How pgrand started their web page design journey

Company name

Perfectly Grand

Overview

Perfectly Grand is the #1 online retailer for piano accessories such as: piano lamps, piano covers, piano benches, piano bench cushions, etc. and has been in business since '96 (when we were a catalog company). We are consistently on page 1 of Google for our keyword search terms. We're family based and have been involved in the piano business since '86.

Tell us a bit about who you are and the people you reach

Our audience is sophisticated, cultured, but also practical. They are primarily piano owners, piano players, parents of child piano players, piano teachers, people in charge of pianos at churches, schools, colleges, musicians etc.

They are interested in music - and are looking for accessories for instruments they care about - these instruments usually represent a significant investment or sentimental attachment.

Their income level is anywhere from middle class to wealthy.

Requirements

While the overall job is for 5 pages (Homepage, Category, Information/Content, Product; Cart) THE DESIGN CONTEST WILL BE BASED ON THE HOMEPAGE DESIGN ONLY.

Work on the remaining 4 pages is to ONLY BE DONE by the designer that wins the Homepage design. Additional instructions for the remaining pages will be provided (several pages will be based on a template). Also, there will be additional page(s)/work available outside of the contest to the winning contractor.

THE FOLLOWING IS EXCLUDED FROM HOMEPAGE
Affiliate Program; New Account; Sign Up;
Newsletter; Secure Site Image (except USE THE "Go Daddy" - Certificated from original site)

*IMPORTANT NOTE* There is currently a popup in the upper right corner on our homepage – a little piano guy holding a note – it is an ad leading to a webform. This popup will become static and part of the new homepage - You can change its size (make it slightly smaller - not bigger) and position, but you MUST either use the image or leave a placeholder (as we are testing ads) - where ever you put this ad it must be highly visible and readable.

***PLEASE READ ALL DESIGN UPDATES IN GENERAL COMMENT AREA OF PROJECT***