Ice Cream and Frozen Deserts: A Commercial Guide to Production and Marketing

A total guide to manufacturing, retail, and entrepreneurial success
in one of today's most lucrative food industries.

Here is your one-stop guide to one of the fastest growing
sectors of the food industry, where opportunities abound for
manufacturers, retailers, and entrepreneurs. Ice Cream and Frozen
Desserts is the only complete handbook on the commercial production
and marketing of ice cream and frozen desserts for manufacturing
and retail operations. It serves up a feast of how-to information,
from writing business plans to purchasing equipment, from selecting
a location to marketing your product—it even includes 500
delectable recipes using either the continuous or batch method of
production.

MALCOLM STOGO is an international food and dairy consultant who has helped leading foodservice, bakery, candy, and ice cream chains around the world successfully develop, market, and merchandise new products.

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