Nimble CEO Jon Ferrara: The Beauty of the CRM Beast

“The reality of relationships is that people buy from people they like, know and trust,” said Nimble CEO Jon Ferrara. “In the old days, before we ever engaged in selling, we made a connection by looking at books, things on the shelves, that kind of thing. Today, we’re doing that more and more electronically. Social is the perfect way to know more about somebody, and that’s actually your job. You should do that before every call — you should prep by getting to know someone. Social context helps you do that.”
Source: https://www.ecommercetimes.com/perl/syndication/rssfull.pl