Theory and practice of modern publication design, including fundamentals and terminology; typography; photos, art and graphics; story and page design; sidebars and special effects. Projects will include designing and producing print and online advertising, a newsletter, and magazine and newspaper editorial products.

TAUGHT:

W/F 2004, S 2005, W/F 2006, S 2007, W/F 2008

CONTENT AND TOPICS:

Theory and practice of modern publication design, including fundamentals and terminology; typography; photos, art and graphics; story and page design; sidebars and special effects. Projects will include designing and producing print and online advertising, a newsletter, and magazine and newspaper editorial products.

GOALS AND OBJECTIVES:

Review the basic principles of design and recognize their effective application. Distinguish the four elements that go into all printed design and the principles of typography. Recognize the attributes of effective story and page design and apply these in a variety of newspaper, magazine, and web applications. Recognize the attributers of effective design of graphics and apply theses in a variety of printed applications. Develop skill through practice in desktop applications commonly used by publication testing professionals. Develop skill through practice in the development of editorial/visual budgets consistent with a publicationís audience and mission. Plan and carry out a complete publication redesign of a newspaper, magazine, or web site.