Does Meta Keyword Still Matter?

The short answer is NO. Meta keyword tag has been abused so much that now almost major search engines don’t even bother to check it.

Although the META Keyword tags happen to be useless for some time now, some tags still play critical role in Search engine optimization. The good thing is that now, having a CMS like WordPress, you are able to update these tags yourself.

Meta data keywords are used to distinguish the keywords which are highly relevant to a page’s content. They’re put into between your <head></head> tags in HTML and appear such as this:

Using keywords in Search engine optimization once meant something to tell Google collected data in regards to a site exclusively in line with the keywords which were present on its pages as well as in its links, and the firms could measure their success depending on how they rated for his or her target keywords.

It had been an easy, one-to-one relationship that managed to get simple for almost anybody to begin stuffing and ranking. Whatever you needed to do was learn how to choose keywords.

In the past, pre-Search meta tag keywords were reasonably effective tools for internet search engine optimization, and combined with keywords inside a page composed the primary driving forces that determined how up high a webpage would appear searching results. In those days the various search engines were quite primitive by today’s standards and frequently you’d have companies having to pay the prominent search engines like Google to make certain their websites demonstrated at any height in recent results for certain keywords.

Fortunately (or unfortunately), these spammy practices have mostly died off. But you may still find many internet marketers who hold keyword placement and keyword relevancy in high regard. I have my client stuff the keyword meta tags for more than a hundred keywords within single page (yes, a hundred!)

It is true that searching at the keyword rankings can provide you with some stats of the healthiness of your campaign, however the relationship between keywords and Search engine optimization success is becoming a lot more complex, and you will find a lot of other on-site optimization factors.

The truth nowadays is the fact that meta tag keywords are thought not even close to crucial permanently Search engine optimization and when mistreated can also be harmful to it. The argument circling around Search engine optimization circles is the fact that meta keywords are similar to keyword stuffing, a “black hat” Search engine optimization technique where websites are “stuffed” filled with keywords and hidden, either with code or using a text color identical to the background color. Evidently this is frowned upon and when discovered the web site is going to be banned from Google. Meta keywords, while not really insidious as keyword stuffing, is comparable meaning that keywords are “stuffed” in to the code of the page, hence search engines like Google tendency to slack much, or no weighting for them. The majority of the various search engines ignore them altogether.

Now Google didn’t see the content as you might think. Google breaks your website lower into key areas, with meta information and headers taking main concern, body copy taking secondary priority, and side bars and footers using the last priority.

It’s vital that you possess some description for the company in individuals high-priority areas – the meta data and header – however, you shouldn’t always sharpen on a single specific keyword. Otherwise, your website could grow repetitive, and produce a problem rather of the high ranking.

Nowadays, Google searches for meaning, not for particular words. This is what we call semantic search. Google interprets the information in your website, and starts to form its very own conclusions by what your website as well as your business really deliver. This is not only done by Google, because its closest competitor, Bing, also has such technology on their belt.

Conclusion

Meta keywords really are a legacy of web. Therefore they are gradually being eliminated completely. Your title tags, heading tags and content play more crucial part in rankings. For you who have spare time to do Search engine optimization, you ought to be writing new content that any individuals will connect to, not cramming your website with redundant keywords.

One thought on “Does Meta Keyword Still Matter?”

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