January 24, 2014

What a great start to 2014! Our 81st social mixer to celebrate the launch of the Digital + Direct Marketing Association (www.ddma.asia) attracted over 200 guests! We had digital marketers from local and international brands, agencies, internet startups, MBA grads, bloggers and journalists, investors...That's what I call quality networking!

“The offline and online worlds will need to come closer than ever before in 2014. The phrase 'omni-channel' is overused but there’s no doubt that the roles of brick and mortar stores, e-commerce and on- and offline promotion will change and increasingly blend together.” Argha Sen, Director, Omni-channel, Fung Retailing Group.

“Particularly in B2B we’re seeing continuing value in integrating online (particularly e-mail) and offline marketing, especially in the C Suite. The volume of printed items received by CEOs/CFOs/CMOs is way down, so a well done piece can stand out. In 2014, our number one priority is creating great content.” Stephanie Silvester, Group Marketing Manager, Asia-Pacific at Verizon Business.

"We need to focus on building out a customer service team that can handle questions and complaints across all channels, be it Weibo, WeChat, Twitter, Facebook, hotline, email etc". Kate Scott, Senior Manager, Digital Marketing at Hong Kong CSL Limited.

“2014 is when content and commerce will have to come together and show the business value of social media beyond the ‘fluffy stuff’.” Chairman of the Direct + Digital Marketing Association Asia.

Thank you also to the great team at Bisous, who are now looking for new jobs as the venue has been forced to close down at the end of this month. You're a truly professional team and have done us well.

Thanks also to our partners, Radio Chinwag, masters of sound and radio edutainment.

Spot yourself in the photos of our 81st social mixer Photos by Bronney.