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Cavaliers F LeBron James yesterday during a media session took an unintended jab at one of the brands he endorses. James: "I ate McDonald's my first couple years in the NBA. I didn't stretch. It didn't matter. I was 18 and I could do whatever I wanted to." In Cleveland, Joe Vardon noted James " ...

Daily fantasy operator DraftKings has signed an exclusive partnership with UFC, representing the company's latest league-level deal. The deal will include a variety of offline and online branding assets for DraftKings, including in-octagon signage at UFC events. A key component of the agreement is a ...

Univ. of Michigan student Jordana Schrager "took her hobby of making custom artwork shoes" and "made it into a business that has sold more than 10,000 pairs of licensed footwear in dozens of college logos and colors," according to Bill Shea of CRAIN'S DETROIT BUSINESS. Boca Raton-based Sideline Snea ...

Seahawks RB Marshawn Lynch, who "captured the nation’s attention during Super Bowl week by repeatedly answering media questions with variations of the comment 'I’m just here so I won’t get fined,'" last week "filed a formal trademark application to own that sentence," according to ...

Former Univ. of Oregon QB Marcus Mariota, who has worn the Nike swoosh while playing for the college program most aligned with the shoe and apparel company, is close to signing an endorsement deal with Nike. Sources with knowledge of the deal said the contract between Nike and the '14 Heisman Trophy ...

The Steelers yesterday said that they "don't plan to renew their sponsorship of free T service that brings thousands of fans to Heinz Field, raising questions about who's going to pay for the rides," according to Bobby Kerlik of the PITTSBURGH TRIBUNE-REVIEW. The agreement "expires in five week ...

Baseball training bat manufacturer HeavySwing, whose product carries "half to two-thirds of the weight in the handle," offers a "different way to prepare athletes to hit a pitched baseball," according to Arthur Hirsch of the Baltimore SUN. As the Orioles hold their "first scheduled full-squad workou ...

In Portland, Matthew Kish reported the Univ. of Louisville's five-year extension with adidas , announced in April, will "provide the university roughly" $1.5M in cash annually "in return for the right to outfit the university's varsity athletic teams." UL also will "receive an annual allowance of A ...

This weekend’s Geico Bassmaster Classic presented by GoPro offered those two companies, as well as event and BASS sponsor Toyota, featured exposure opportunities throughout the competition. BASS CEO Bruce Akin said the companies “are wanting to reach the fans, and reach the consumer, and ...

For Fanatics, the busiest trade deadline in NBA history "means opportunity for new jerseys, not liability on old ones," as the largest retailer of officially licensed sports merchandise "has physical inventory on just five" of the league-record 39 players that were dealt Thursday, according to Eben ...