Curious about how the design process works? The particulars vary depending on project type, But here is a loose structure of how a project might move:

Scope and Timeline

Client and designer talk project scope, cost, goals.

Contract is drawn up, signed, and payment schedule is arranged (usually in stages).

Information Gathering

What is the client looking for? What is particularly meaningful to the client for this project?

Research. Inspiration board. If applicable (for instance, for a packaging solution): Who's the competition? How can we "speak the language", but say it in a more captivating way...and create a story that genuinely highlights the uniqueness of the product?

Sketching, writing, scribbling, circling

Brainstorming, brain dump. Get all the awesome (and even not-as-awesome) ideas out on paper

Look for connections between ideas

Select the best concepts and refine/digitize

Present to client, explaining design decisions and connecting them to project goals.

Refining and presenting

Discuss revisions and refinements

Refine and create: get closer to the solution. Re-present to client.

Rinse and repeat

Further refinement

Client and designer choose final direction

Files are finalized, client gives final approval, final payment is made, and assets are delivered to client or sent to print/made live.