The rise of UFC and mixed martial arts: what’s the appeal?

David Shaw, Senior Vice President and Content at Ultimate Fighting Championship (UFC) spoke to Chris about the rise of mixed martial arts and why it’s growing world wide.

“The underlying principle was to figure out who would win in a battle between a massive sumo wrestle and a one hundred pound jiu jitsu black belt and to pit those two styles and body types against each other was really the fundamental of it,” Mr Shaw said.