Last month’s holiday traveling season showed
hotels a great deal of goodwill, a trend that was repeated in the month of
December. While some areas (Mid-Scale Full Service, Extended Stay) had a less
cheerful outlook, other sectors of the hospitality industry (Mid-Scale Limited
Service) found reason to celebrate. On a scale of 1-5, 5 being “fantastic” and
1 being “poor,” the average lodger reported a 0.57% rise in Resultant Quality
Score (3.66 to 3.68), a 6.86% rise in Dining (3.50 to 3.74), a 1.49%
improvement in Facilities ratings (4.04 to 4.10), and a 4.31% rise in Value
(4.18 to 4.36). Staff scores stayed precisely the same at 3.84, while
Housekeeping saw a 4.96% decline (3.63 to 3.45) and Rooms fell 4.16% (3.61 to
3.46).