10:23 from Sweden’s Cybtekk Hair Studio

Cybtekk Hair Studio in Gothenburg, Sweden emerged from the underground—literally. Originally housed in a bat cave-type basement, owner and Creative Director Roger Persson made Cybtekk Studio the go-to spot for those seeking an alternative look. Punks and Goths made it their cut and color destination.

Four years ago, Persson relocated from the basement to a garage. The vibe stayed the same, but the team expanded to five stylists and more mainstream clients sought out Cybtekk for creative fashion-forward looks.

According to Persson, the team delivers “high Scandinavian fashion with a twist,” and recently appeared on the main stage at Sthlm Hairdresser, an avant garde hair show in Stockholm.

The team has come out of the shadows and is a force on the Scandinavian hairdressing scene. Cybtekk now creates two trend collections a year and this, their newest, is called 10:23. The cuts are precise with brilliant, shiny hair color that highlights each style, from typically Nordic platinum to turquoise.

Two structural wonders, the exaggerated ‘hawk and a round bun, both accented with unexpected color complete the collection.