Endy Sleep, a Canadian online-only mattress retailer, uses Shopify to sell mattresses and received almost $20 million in revenue during 2017.

When a business wants to sell online, its owners must decide whether to build its own online store or use an eCommerce platform to sell its goods or services. eCommerce platforms are popular due to their convenience, low cost, and ease of use.

Few small businesses have the time or the development budget to build a custom store, personalized by skilled developers. Ready-made eCommerce platforms handle many of the more complex issues of building and running an online store, hence their growing popularity.

However, bear in mind that open source eCommerce platforms come with many of the same challenges as building your own store, including hosting, ensuring PCI compliance, and security.

Conclusion

Magneto is by far the best choice for enterprises because it is the most powerful platform with the widest range of features, including marketing, SEO, and catalog-management tools. Shopify Plus is also a good alternative option for enterprises.
Shopify, Wix, WooCommerce, and Squarespace are all solid options for small businesses, and it’s difficult to go wrong with any of them as they provide good online stores with the required functionality to get started in eCommerce. However, understanding their main disadvantages might be helpful in making a choice: