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IT has improved the business competitiveness in the Internet for SMEs in competing with larger businesses. The World Wide Web can be accessed without geographical or time constraints where Internet in SMEs is a perfect means for international marketing. Internet technology has enriched the customers in varieties of ways in monitoring the customer needs to better supporting of its processes. Successful use of Internet in IT has shown fundamental implications in the global marketing strategies of SMEs. It has brought an evolution in the marketing practice, in all aspects of the marketing mix, and to the wider implications in which business is conducting. The successful use of Internet and IT could be compared to the impact of the printing press invention-which is the first mass media, as the new medium in communications.

In communicating through the new medium of communications has proved its success in SMEs in delivering unfiltered information to the customers without time lag. Customers can communicate with the SMEs from their home or offices without extra cost in the new medium’s impact globally.

Voice over Internet Protocol (VoIP) is the sending of voice transmissions using the Internet as data packets. It offers cost savings and improved network use. Caller ID and call forwarding as its other features are added to VoIP networks at little cost. VoIP over a single phone line allows Internet access and voice traffic simultaneously that uses User Datagram Protocol (UDP) as a transport layer protocol to avoid of losing packets. Virtual connection is needed in the VoIP where its architecture has many components that are providing future roadmaps for telecom networks in the beginning of a more significant move to convergence. IP-based data network serves as VoIPs backbone to the many data services that offer video services from videoconferencing to entertainment video. Focusing on the challenges of VoIP enables a host of new multimedia applications.

For some SMEs VoIP integration, it is not possible for them to prevent harming their monopolistic telecommunication markets but is suitable for highly distributed companies even to SMEs as alternative in sending voice over the Public-Switched Telephone Network (PSTN). The adoption of VoIP technology has number of influencing factors to the SMEs.

Instant Messaging (IM) has become of great interest to the SMEs because it is a tool that successfully supports informal communication. Because of its less intrusive, IM is preferred in informal face-to-face (FTF) conversation. As a tool for collaboration, IM covers a broad range of topics in fast-paced interactions towards multitasking. In SMEs, informal communication is an important part for the work tasks in negotiating the availability, scheduling, and maintaining awareness though the tasks are limited SMEs are making IM occurs where work is. SMEs value IM as a tool to enable informal, lightweight communication between co-workers. The affordances of IM like immediacy and visual persistence is preferred than telephone or email for certain work tasks. Shared workspaces in SMEs have potential benefit as a supplement to existing channels for informal workplace communication.

IM defines its value in allowing users to have convenient means for quickly establishing contact with colleagues whose locations are not nearby and possibly not known. The medium of IMs flexibility demonstrates its value for specific tasks and responds very positively to the low barriers for use in enhancing the system’s convenience.