Now it's Wikipedia's turn to say no to Phorm

Follows Amazon's lead and opts out of service

Shares

Just this week Amazon announced it will be taking no part in Phorm trials and now Wikipedia founder Jimmy Wales has announced his organisation, Wikimedia, will also have nothing to do with the targeted ad service.

On the Wikimedia tech blog, it states: "After some internal discussion on whether opting out of the Phorm user-profiling system in the UK would legitimise it, we're going ahead and requesting an opt-out for all the domains under the Wikimedia Foundation's control".

Automated reply

The blog then shows both the email Wikimedia sent to Phorm and the automated reply they got.

Wikimedia has requested that all 83 URLs associated with the organisation be excluded from scanning by the Phorm / BT Webwise system.

ABOUT THE AUTHOR

Content Team Lead

Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, T3.com and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.