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I'm sitting here writing this on my dad's old iMac realizing I could have done a better job helping him with technology over the past few years. I feel like a bad daughter, an interaction designer ought to do a lot better for their parents. My dad was very capable, and fiercely wanted his independence, so I didn't bother him. Still, I was already doing "tech support" for friends and strangers, and I'm realizing now that I could have saved myself a bit of work after he passed me on his gadgets. So here's my advice to people who have an older parent or friend, even if they are not a luddite!

Make yourself the Admin. Set up their gmail, give yourself access.
Give them their password, make sure it's super easy to remember but tell them not to reuse this password for any reason anywhere.

Set up their iCloud, Amazon Prime, YouTube etc tethered to their new Gmail.
Yes, plug their credit card into these accounts, they're still independent! Give them their…

Today is Columbus Day. I never gave the day much thought really, except it's a Federal Holiday and in the past few years it's been a paid holiday I get to take. A few years ago a friend of mine posted to Facebook about Christopher Columbus, in doing so she enlightened me about what a shit the guy was.

I was in my forties by the time I figured out what a giant douchebag Christopher Columbus was. Seems like a lot of people are just figuring it out because now, all of a sudden, people are defacing statues of him. There's a lot of questioning of patriarchy in 2017. To me, I have to say, Columbus symbolized America, the inception of this place I call home, more than he symbolized patriarchy. And, let's admit that pretty much every European explorer in the 1700s was a prostitute of patriarchal colonialism. So why can't we be realists about the past? Why can't we just celebrate America and how Italians have made America great? With food?

Dear Uber,
Here we are. You've finally canned Travis Kalanick, what took you so long? You used to be cool but that was like, four years ago. For the past couple of years it just feels like you've been coasting off of your success from the past. How much longer can that go on? I guess if I was being showered with VC gold I would be hanging onto those old victories too. But you're a tech company, you provide a service to consumers, haven't you learned anything from your neighbors at Apple and Google about delighting customers? I'm sorry but you need to try harder. Your vision needs to be much much bigger, and it needs to include people outside of the C suite or Uber won't last.

If I may give some advice to your product, UX, and marketing teams it would be this:

Build up your brand
I know, I know, you think you did this already. But you didn't. I have never seen a single ad from Uber encouraging me to ride. No TV ads, no radio, no print ads, not even internet …

I came up with this saying over 10 years ago. And today it's more relevant than ever thanks to Google Docs. Fortunately there are some simple rules I'd like to share and please feel free to pass this along.

The rule is simple - NEVER click on a link emailed to you unless you can absolutely verify it is legitimate.

Sub rule 1: If the email with link is from a business like your bank or from any online account you might have - Go directly to that website instead of clicking on the link in your email.

Sub rule 2: Tell friends, family and colleagues not to send you emails that look phishy. If they must share something over email ask them to at least write a sentence or two along with the link to show that the email is legitimate.

When I run for president, will people dredge up this blog? Will people even know to connect this, with me, and what will happen when that happens? Answer, probably a lot of crap I never expected to happen will happen.

I used to think comments were the best thing to happen to the internet. Right around 2007, when Facebook opened up to the rest of the world I marveled at their interface. The interaction design was perfection. My photo sitting right there next to a little box practically making me reply to every little thing posted to Facebook. Compelling and sticky, the perfect User Experience really connecting people, with words. This type of interface had already been around, in the form of self publishing and "user generated content". I loved the disruption a decade ago, especially when in 2009 Gourmet magazine ceased and the editor, Christopher Kimball penned his gripes in the New York Times.

"The shuttering of Gourmet reminds us that in a click-or-die advertising mark…