Wednesday, July 9, 2014

Time is doing something right; in the past three months, it has grown its Facebook likes by 44 percent, to 5.4 million, according to Wildfire from Google. That puts it ahead of social giants like BuzzFeed (2.9 million), The Huffington Post (3.3 million) and NPR (3.9 million) and in spitting distance of The New York Times (7.6 million) and Yahoo News (5.6 million).

Kraft's Comida magazine and email program has around half a million subscribers. Operated in conjunction with agency partner Meredith Xcelerated Marketing, it is home to around 3,000 recipes. For the World Cup initiative, Kraft pared the pool down to around 70 party-ready recipes.

Fortune's New Daily Newsletter, The Broadsheet, Will Serve News to and About Powerful Women

Senior editor at large Patricia Sellers writes, “Every weekday morning starting July 8, Fortune reporter Caroline Fairchild will deliver news about the world’s most prominent women, touch on hot-button topics that women leaders are buzzing about, and offer, via exclusive Fortune interviews, a line to the advice and insights of the world’s most successful women."

New site will be the template for all Hearst brands: The cleaned-up, responsive site was built with mobile in mind (about 70 percent of Cosmo traffic now comes from mobile devices), and thanks to a highly customizable CMS, editors will be able to drag and drop breaking stories, article collections and photo galleries anywhere on the site.

Come hear the key principles for creating viral content from Jonah Berger, author and associate marketing professor, Wharton School at the University of Pennsylvania. Berger has spent the last decade studying how social influence works and will discuss the science behind contagious content at MPA’s upcoming Chew on This presentation on Thursday, July 17. Register today – the first 35 attendees will receive a copy of Berger’s book, Contagious: Why Things Catch On.

In August's issue of Outside, Grayson Schaffer's feature "Black Year: Everest’s Deadliest Season," tells the true story of the mountain's most horrific day, the Sherpas who paid the price, and the aftershocks that will change the mountain forever.