What Is SEO Marketing?

Are you wondering, “What is SEO marketing?” If so, you’ve come to the right place.

4 Phase SEO is your leader in SEO for the Annapolis and Washington, DC area. We have integrated search engine optimization with other marketing strategies to give you a well rounded approach that can take your business to the next level.

Understanding what is seo marketing is important to the success of your business online. You can’t make it online without some website optimization. This is why we want to share what it is and what it can do for you.

What Is SEO Marketing for Business Owners

You have a website to either promote or sell your services and products. You’re proud of it, but there’s just one problem – no one is coming to it. This means you’re really not gaining any benefits from it.

You’ve tried to tell people about it, but then again, they either don’t go to it, or they don’t use it.

You’re stumped.

This is when SEO steps in and helps you bring NEW people to your site. If done right, these new people will be consumers of your products and services, while will help you increase your revenue.

Search engine optimization is simply using keywords on your website that your consumers are using on search engines. The first step is to research what the keywords are, and then the second step is to use them on your website.

That’s all you have to do, right? Wrong.

SEO marketing goes much further than that – it’s not only about your website.

Social Media’s Role in SEO

Social media plays a part in SEO. When you share something from your website, your social media followers can show Google that it’s worthy of ranking on their search engine results pages.

If you get enough people to your site, Google could rank that page they go to as #1 for the optimized keywords. As you can see, your site should be optimized already for search engines, when you bring SEO onboard.

Other Website’s Role in SEO

Not only does your website and social media help you with SEO, but other websites do as well. This means link building is crucial to SEO success.

Link building is simply getting your site’s URL on other websites. Google wants you to do this in two ways:

Write amazing content that other websites want to link to because it offers their readers something valuable.

Reach out to websites to ask if you can write a guest blog post to share your knowledge with their readers. In addition, you get to place your website’s URL in the content or in the author box.

The more websites your URL appears on, the more popular you appear to Google. This makes them think that your site must be worthy of being ranked highly on search engine results pages.

Before you start to put your URL on every single site you can find, please know that it doesn’t quite work out that way. Google doesn’t want to see your site’s URL on low quality sites. Actually, your site could be dropped from search engine results pages if it appears on too many low quality sites.

The sites your URL appears on must be high quality and they must be related to your industry.

Bringing Your Site to the Next Level with 4 Phase SEO

As you can see, SEO marketing isn’t just about your site. It’s a way to marketing online. This isn’t all of it, though. We have so much more to share with you, and would love it if you would contact us for more information. We believe that our four phase marketing approach can help you outpace your competition online, so you can get to consumers first.