It looks like Audi got the idea from car tester Dan Edmunds, retweeting a similar tweet from him before composing their own.

For any other company we'd say that this tweet would be taken down in no time. Audi has a history of feisty advertising, though, having gotten into a billboard war with BMW back in 2009. Maybe this insult won't get deleted in a bit of corporate whitewashing.

UPDATE:Acura made its first retaliation yesterday with this tweet directed to car writer Damon Lavrinc and not Audi.

I think @Audi is trying to sell as many R8's as possible before the real NSX comes out!