Jeep Tops List of Most Patriotic Brands in U.S.

Cars, denim jeans and soda are iconic American products and new research shows brands in those categories are also considered to be the most patriotic.

(Photo by Jamie McDonald/Getty Images)

Consumers consider Jeep to be the most patriotic brand in the U.S., followed by Levi Strauss and Coca-Cola, according to a new report from brand loyalty and consumer engagement research firm Brand Keys Inc.

As part of a larger survey, Brand Keys polled 4,680 consumers between the ages of 16 and 65 to evaluate 35 values including “patriotism.” The brands deemed the most patriotic largely stayed the same as those in Brand Keys’ survey last year, with slight changes in the rankings.

Chrysler-owned Jeep also held the No. 1 spot for patriotism in 2013. In last year’s survey, Coca-Cola tied with Hershey’s for the No. 2 ranking, while Levi Strauss tied with Disney for the third most patriotic brand. Notable additions to Brand Keys’ list of most patriotic brands this year include technology giants Apple, Amazon and Google, which weren’t among the top 50 most patriotic brands in last year’s survey.

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