The Asian Insider

Unconventional Wisdom for Asian Business 2nd Revised edition

Asian Insider by Michael Backman

Book Description

Knowledge of Asian business is dominated by conventional wisdom. In this revised and updated edition of The Asian Insider , bestselling author Michael Backman has researched beneath the surface to reveal the things that you need to know about Asian business.

Other Editions...

Books By Author Michael Backman

In this new book, Inside Knowledge: Streetwise in Asia, bestselling author Michael Backman draws upon a wealth of new examples, case studies and anecdotes to provide crucial insights into Asian business themes.

This best-selling guide to business in Asia provides an unrivalled amount of practical advice, cases and examples on how to be Big in Asia. It combines management school theory with the grit of Asian corporate realities. And unlike other business and management books, it is written for Asia with due consideration to regional variations within Asia.

Author Biography - Michael Backman

MICHAEL BACKMAN is an Author, Business Analyst and Columnist who specializes in Asia and Asian corporate practice. He is the author of the international bestseller, Asian Eclipse: Exposing the Dark Side of Business in Asia, which was named by The Economist as one of the sixteen finest general non-fiction books of the year. He is the co-author of Big in Asia: 25 Strategies for Business Success. He writes several regular newspaper columns on Asian business, has authored numerous articles for The Times of London, International Herald Tribune, Asian Wall Street Journal and the Far Eastern Economic Review and has been quoted on Asian corporate matters in many leading publications around the world including The Wall Street Journal, Washington Post, Time, Newsweek, Fortune and The Economist. He has lived and worked in Asia and travels widely and regularly throughout the region

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.