Assignment代写：Popular culture

2018-06-13 来源: 51due教员组 类别: 更多范文

下面为大家整理一篇优秀的assignment代写范文- Popular culture，供大家参考学习，这篇论文讨论了流行文化。流行文化是相对于主流文化，在一定时期内影响社会大众思想观念及行为方式的一种重要的文化形态。在特定的群体中，不同的成员根据自身不同的需求进行信息的传播和沟通。在整个社会文化系统中，流行文化在文化主体和文化功能上与其它文化形态相比，存在着明显差异。它通过大众传媒广泛传播，具有娱乐性，如电影、电视娱乐节目等，在一定的时期内成为某些群体稳定的生活行为方式。

Compared
with mainstream culture and elite culture, pop culture is an important cultural
form that influences the thoughts and behaviors of the public in a certain
period of time. In a specific group, different members disseminate and
communicate information according to their different needs. In the whole social
and cultural system, pop culture is significantly different from other cultural
forms in terms of cultural subject and cultural function. It is widely spread
through mass media and has entertainment, such as movies and TV entertainment
programs, and becomes a stable lifestyle and behavior style of some groups within
a certain period of time.

Popular
culture and other cultures are formed in the social interaction of the
long-term production and life of human beings. It is a more significant way of
information communication and communication. With the full development of mass
communication, popular culture can emerge and spread, and mass media is also a
key form of popular culture. From the perspective of the information
dissemination of popular culture is the formation of human in information
communication interaction in a cultural phenomenon as a message elements in a
certain period of time through the transmission of information interaction is
rapidly by many identity, imitate, and will it as a way of life in a period of
time. Human society has always had imitation behaviors, such as cultural habits
and life preferences, which have been spread and continued within a certain
group. For example, tea and porcelain from China were popular in Britain,
clothing from Japan and Korea, and suits from western countries were popular in
the republic of China. These examples can show that the dissemination of human
information promotes the exchange of social culture. From oral to paper to mass
communication, the evolution of communication media has greatly accelerated the
emergence and development of popular culture.

Introduced
in schramm mass communication mode is put forward such information
dissemination way: constitute the two sides are in the process of the
propagation of mass media and audience, the former information, which receives
information. Mass media and information sources are connected, and through the
processing of information and communication objects are connected. Through mass
media, information can be effectively transmitted to the audience at a certain
time and have an impact on the majority of people, thus changing their behavior
habits and forming a kind of popularity.

Of
course, the influence of mass media on the formation of popular culture is also
based on specific conditions. Only with the following two elements can pop
culture take root:

Human
is a senior animals can use tools, due to the need of survival, interpersonal
communication of information is becoming more and more and they make use of
symbols, different symbols represent different information, from the most
simple gestures, calls to spoken and written languages, as well as music,
painting, etc., are refer to the significance of symbols. Pop culture is also
made up of symbols and these symbols have specific referential meanings.

Because
each person's cognitive structure is different, when meeting all kinds of
things, and they will put these symbols and their inherent in the symbol system
for screening, so as to draw their own understanding, to form a stable
reference symbols. For example, in the movie zootopia, the current popular
symbol in this movie, and the meaning of the symbol is different in different
people's eyes. In the eyes of warm-blooded youth, crazy animal city gives them
the feeling that young people should persist in pursuing their dreams and never
give up. In the eyes of children, they see many lovely personified animals. For
investors, the film tells them how to make more money. It can be seen that
people form their own symbols based on their own inherent cognitive symbol
system to refer to the meaning of things.

Therefore,
in the formation of popular culture, mass media must be based on the
referential meaning of each group's use of symbols. In other words, when
receiving the same information, different groups will combine their own
reference system to form a reference and form a popular culture.

If
cultural behaviors or entities are to be accepted and become popular by people
of different groups, there must be a need basis for more people to be
transmitted. A spreading message satisfies the needs of different groups, so
that members of different groups can memorize and practice, and eventually form
popular culture. Communication in the "use and satisfaction" theory
is that the audience is the specific needs of the individual, they contact with
all kinds of information is based on the specific requirements of the motive,
is the process of all kinds of needs are met. It can be seen that people do
something out of a need.

When
faced with multiple information, we will first choose easy to understand, after
brain processing to interact with people around, when the others secondary
transmission of the information, pop culture will rapidly formed in the popular
environment.

The
spread and development of popular culture cannot be separated from the mass
media. In today's society, without the promotion of mass media, the social
system cannot function normally and efficiently. As far as pop culture is
concerned, it cannot be called pop culture without the high involvement of mass
media. Since mass communication came into being, it has had two effects. First
of all, it is an important part of social culture. Second, the spread of mass
media has a strong power, it promotes the emergence and development of popular
culture, the spread of culture in today's society plays an important role, if
lost mass communication and popular culture can be difficult to exist and
develop. Without mass media or means of communication, there would be no real
pop culture.

Now
people use a variety of efficient communication tool, in roughly the same
information environment and the stable time dissemination of information, will
make one kind of the crowd began to adapt to the environment, pop culture will
be produced in quietly. Such as automobile, food and beverage, household
appliances advertising, sales and promotion of these products especially rely
on advertising, public relations and other means of mass communication, they
spend a lot of money each year to promote in order to maintain their market
share, make oneself in an impregnable position. It can be seen that the
existence and operation mechanism of mass media plays an indelible role in the
development of popular culture.

First
of all, in People's Daily life, people will face all kinds of mass media,
become the object of entertainment, people are change as a result of his own
life habits and way of thinking, make people reduce the chance to choose a
variety of culture. The mass media has imperceptibly affected people's lives,
changed people's time arrangements and interfered with people's choice of other
cultures.

Secondly,
the mass media has weakened people's thinking ability because it conveys a
single cultural element. The instant consumption of mass media makes it
impossible to interpret culture in depth. In this process, it obscures the
original ideas and views. For example, we often overuse mobile phones: it
causes unavoidable media dependence and is hard to get rid of. The ideas and
ideas we accept must be found in the media; They are more inclined to express
their views in virtual reality and avoid real social interaction.

Since
the emergence of mass media, contemporary people are more inclined to choose
pop culture, and people gradually lose the ability to think and judge
independently. Based on this situation, under the influence of mass media, pop
culture is difficult to lead new fashion, which makes the alienation of the
functions of culture. However, cultural monopoly and strong discourse have led
to the emergence of western values in popular culture. There is no doubt that
since the rapid development of mass media in contemporary society, people have
become more and more closely connected with each other, and the ways of
communication between countries have become more and more diversified. In the
process of the development of mass media, however, some developed countries
with the advantages of political economic and cultural aspects, the use of
advanced mass media, in the life custom, thinking mode, value judgment to
subtly penetration of other countries. Such as Japanese animated film
"crayon small new", "doraemon" "naruto", etc., as
well as in the United States Hollywood loved for a Chinese audience, by the
wonderful plot, fantastical imagination, light humor occupied the market
popular culture, people with relish appreciate cartoon, have unconsciously
accepted the cultural values of developed countries, because of the popular
culture has strong penetrability, appeal, assimilatory power, and has
advantages of advanced culture will depend on popular culture to strong
occupation and the weak culture change, so that the backward area of pop
culture in alienation, and twisted.

As
a cultural form in the new era, mass media has an important influence on the
re-structure of human nature, enabling individuals to develop fully and thus
promoting the reasonable development of popular culture. Therefore, grasping
the overall context of the influence of mass media on popular culture is not
only conducive to the common prosperity of culture, but also conducive to the progress
of human civilization.