Search form

Search form

Internet-based advertising across devices hit a record $11.6 billion in the first quarter, a $2 billion jump year-over-year, according to the Interactive Advertising Bureau and PwC. "Digital screens are a critical part of the marketing mix, and these landmark figures speak to that irrefutable fact," IAB President Randall Rothenberg said.

Related Summaries

Mobile ads saw a 76% increase last year that drove digital-ad sales in the U.S. to $49.5 billion, according to an IAB report prepared by PwC. It also noted that social media advertising rose 57% to $7 billion and non-search digital advertising grew by an estimated 20%.

Mobile ad revenue hit $5.3 billion from January to June, a 76% jump from the same time last year, while social ad revenue reached $2.9 billion for a 58% increase, according to the IAB Internet Advertising Revenue Report prepared by PwC. Ad revenue from digital video ads rose 13%, and overall Internet ad revenue went up 15% for a total of $23.1 billion.

The IAB presented a study showing how the Web ad industry supports $300 billion in workers' wages or 2.1% of the nation's gross domestic product. "By understanding the total contribution of the Internet to the U.S. economy, we can more accurately assess the impact of potential legislative changes on the Internet's operations, particularly the consequences of any actions that would alter ad-supported business models," IAB President and CEO Randall Rothenberg said. The IAB also has created the Long Tail Alliance, which will focus on concerns of small, ad-driven online firms.

Earnings from online advertising surpassed $21 billion last year, up 25% from 2006, according to a joint report by the Interactive Advertising Bureau and PricewaterhouseCoopers. Ad spend during the fourth quarter of 2007 rose to almost $6 billion, breaking the third-quarter record of $5.2 billion. IAB President-CEO Randall Rothenberg said, "Interactive media continue their unabated growth."

U.S. Web ad revenue in the third quarter continued its record growth, hitting $5.2 billion, a 25% gain over the same period last year, according to a report from IAB and PricewaterhouseCoopers. "The continued robust growth of the industry indicates that marketers increasingly understand and appreciate the benefits of interactive advertising," IAB President-CEO Randall Rothenberg said in a statement.