For everyone who follows me, you know full well that my first week in April was all about the TOPO Summit. I also promised that I would go back to regularly scheduled programming, but something happened that was really cool…people created some amazing content from the Summit.

Regardless of the fact these content pieces related to Summit, there was incredible creativity and a focus on high value. In other words, if it wasn’t about TOPO, I’d still be impressed. And as importantly, if you didn’t go to the conference, you would still get incredible value from the content.

Greatness! Check it out below:

The video

I have to start with the video…it’s awesome. As you will see throughout this blog post – TalkDesk’s follow-up content was amazing:

Whether you’re a B2B marketer working at a fledgling startup or in an enterprise organization, you most likely understand the importance of channel partners. As a matter of fact, Accenture says that over 70% of the typical high-tech companies revenues now come from indirect channels. And in today’s competitive marketplace, having strong partners is key to winning… if not survival.

So who are the executives tasked with making channel relationships payoff big-time? Turns out these channel marketers come in many flavors, with each wrestling challenges unique to their organization, the needs of their particular partners, and the imperatives of their industry.

What’s the one thing they have in common? They’re embracing social media to ask questions, engage in conversations, and share valuable content – in short, to do their jobs better. But who are the top channel marketers to connect with on social media, and what can you learn from them? [Read more…]

Here at Infer, we eat our own dog food when it comes to demand generation and sales development, and we believe in sharing successes in order to contribute to the growing community of forward-looking predictive practitioners. Here are three of our own use cases that we hope other sales development teams can leverage: [Read more…]

As marketers, one question we always ask ourselves is “How do we expand our reach?” For years we’ve struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. Now – it’s time to flip that funnel on its head. [Read more…]

Meetup Presentation

Recently, Dayna was our special guest at the San Mateo B2B Bloggers Meetup. If you’re a Bay Area B2B blogger, come join us! Dayna did a presentation on “Blogging for Lead Generation.” Here are five tips from Dayna’s presentation. Apply them to take your B2B blog to the next level. [Read more…]

With marketing now playing a more strategic role in organizations as they seek to align closer to their buyers, there seems to be this notion that sales has now become less important and that marketing is now poised to unseat sales as the preeminent department. [Read more…]

One of the biggest trends in b2b sales and marketing is the transition from inbound marketing only (wide net) to outbound sales and marketing (tight targeting). This trend has resulted in a sharp increase in outbound sales development. Outbound sales development is working but imagine if marketing and the entire organization supported these targeted efforts. That is Account Based Marketing (ABM). Here is an opportunity to learn more. The video below is from an eCornell video panel on Account Based Marketing with myself, Jon Miller (Founder of Engagio) and Maria Pergolino (VP of Marketing from Apttus). I think that it turned out great. I hope you enjoy.

Craig Rosenberg is the Funnelholic and a co-founder of Topo. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter

Have you ever had a sales person come up and ask, “what do you think about this new prospecting template I came up with Boss?”

The answer is obvious.

“I don’t know. Test it.”

That’s the great thing about so many aspects of sales. Gut instinct is necessary; however, the data can be such a guide for best practices.

Being a data geek myself, I got pretty excited when one of the data scientists here on the Signals team analyzed the results of 6.4 million sales emails. The full report is here. Below are three observations I found to be interesting. [Read more…]