Patriots logo

For sports fans living in all parts of the world, the Patriots logo is a symbol of top-rate performance and, prosaically, what appears to be a talent pipeline.

History of the Patriots logo

The New England patriots club originated as a minor team with major goals from Massachusetts, the USA. In 1959 its name was Boston Patriots, and outrunning their compatriot clubs, of which none had stayed in the National Football League for more than two seasons, was a number-one goal.

Not only did the Patriots hold for two seasons, but also solidified their hold in the NFL. The club has been a national Football League resident since 1970. No other team has done that so far.

Gillette Stadium in Foxborough is the club’s home arena, where it is headquartered. Guest clubs come over this world-class stadium to participate in local, federal, and international championships. The Patriots is rightfully rated as one of the most successful football clubs in Massachusetts and the rest of the United States.

From the very inception, William Sullivan, manager of the club, realized that professional sports required a professional approach to branding. It was then that the first Patriots logo was created. Although it went through numerous changes, the concept remained the same. The first logo was created by Phil Bissell – one of the most recognized and popular designers of the time. Of the first three versions, William Sullivan chose one, which later became the “colors”, under which the team first came out onto the stadium. They came and won!

Having a home stadium is a tremendous luxury for a young team; therefore, as the club spent its first years fighting for their identity and various sorts of awards and prizes, the Patriots logo would mark all arenas in Massachusetts and neighboring states. The history mentions but a few arenas, which have accepted the club with a degree of regularity, such as Brave Field, Alumni Stadium, and Fenway Park.

It did not take long for the team to become a serious competitor and join the Eastern Division. Although the club got off with a flying start at its first championship, the end was pretty sad, as the team came last in the Division. The owner of Patriots attributed the failure to unwise coaching and some players’ poor performance. The club went on a chase for high class players, and it was during the 1961 season that Babe Perilli and a number of lower-class players joined the team.

The logo itself, having sprung from a tri-corner hat, continued to evolve, and for about 30 years, the image of an American minuteman with a ball named Pat Patriot was used as a logo. In the late 1900s, the club owners put these two concepts together, giving the minuteman a tri-color (blue-red-white) tri-corner hat with the national flag and naming the logo Flying Elvis.

Patriots symbol

The rise, which endowed the Patriots symbol with a new status, started from the 1962 season. A radical change was made to the team: the whole coach staff was replaced, and the club came second in the Division.

Even those players, which the club owner had wanted to fire, demonstrated excellent playing, and the team’s ranking soared. The club held silver throughout several following seasons in the Eastern Division, but winning gold was, definitely, everyone’s dream of life. They needed but one little push.

However, the Patriots symbol began to symbolize what the cultural reality has long been defining as the “will to win”. Yes, the whole team was literally pushing ahead, and the brand continued to gain popularity.

Jim Nens, Babe Perilli, Mike Holovac, Clive Rush, and many other names entered the sports world via the Patriots.

Although the club went through a series of failures in the 1970s, if did eventually make it to the National Football league level. That was going to be an utterly new life for the players, manager, and coach staff. First, the club needed to have an international class stadium in possession (a must for any NFL club). Second, there club needed a series of resounding victories.

The stadium had to be built from scratch (the Foxborough administration provided a fifteen-acre plot of land next to a hippodrome), and the team was disastrously short on time – less than 325 days. On the other hand, the victories had claimed truly heroic fights to the last seconds and injuries, and the importance of entering the new stage could hardly be overestimated.

Patriots Emblem

The Patriots emblem became the key design element of the Schaeffer Stadium – the new arena. That was the first and the only stadium in the USA at the moment named after the main contributor – Bryan Schaeffer and his company – Schaefer Brewing. The city administration seized the occasion to tax the ticket sale and thus boost their financial standing. Although that posed serious risks for the club, Foxborough residents turned out to be passionate fans and would not care. All sports events that took place at the Patriots’ stadium attracted capacity crowds. If there ever were unsold tickets left, all of them would be auctioned successfully.

However, the new arena was an ordeal for the coach staff. Although the club continued to change the coach staff, the team’s performance still left much to be desired. The club owner decided to replace some players. The club promptly switched to a flying start. The Patriots emblem, which eventually became the club’s brand, pretty much compensated for the limited range of opportunities. Finally, along with coaches’ and a teams’ opinion about the choice of players, fan’s opinion is also an important factor that influences a club owner’s choice of players.

Over the decades of the clubs existence, its results both pleased and hugely disappointed fans. The team did have to go through hard times resulting from financial difficulties and changes in the team and coach staff. However, every crisis laid ground for a rise, brilliant results and joy of everyone related to the Patriots team.

Today, the Patriots is a symbol of countless victories, exciting and unique solutions, bright events, many of which have resulted in players’ names entering the NFL Hall of Fame. Not every team can boast having won almost half a million games with seven players setting new records and becoming members of the Hall of Fame!