Iannucci will work alongside Coogan and Baby Cow co-owner Henry Normal. He will oversee a slate that includes comedies “Gavin and Stacey,” “Nighty Night,” “The Shadow Line,” “The Trip” and “The Mighty Boosh.”

Iannucci said, “I want to make Baby Cow the place the next generation of comedy writers and performers head to first; a place where they know they’ll be encouraged and stimulated going forward.” Coogan added, “Despite his inherent Scottishness, over the last 20 years I have been inspired by and collaborated with Armando Iannucci. His joining Baby Cow builds on that. Armando has uncynically always created work he believes in. That’s what Baby Cow is about.”

Iannucci’s biggest hit is BBC skein “The Thick of It,” a satire based on the Labour Party’s spin machine, which is set for a fourth season this year. Spinoff feature “In the Loop” was released in 2009. Iannucci is also working on HBO’s political satire “Veep,” starring Julia Louis-Dreyfus.