Sentiment analysis is under deep scrutiny. After the initial enthusiasm about the concept and the flood of many tools trying to measure sentiment, many in the web analytics space are disappointed and left searching for better ways to measure and apply it to business problems. In the recent Social Media & Web Analytics conference organized […]

What follows is the next in a series of interviews I conducted at the Net Promoter Conference in San Francisco last month. If you missed my video interview with Dr. Ming Duong-van, you’re going to want to click over for a listen to his fascinating interview. Still to come is an interview with Satmetrix CEO […]