Sirane at the European Seafood Expo in Brussels

RECENT Sirane innovations including microwavecooking bags and barbecue bags will be on show at the European Seafood Expo in Brussels later this month.

The Sira-Cook Barbecue Bag has been developed by Sirane, Europe’s leading packaging development-to-manufacturing company, in response to feedback from clients suggesting it was something they would really like to see added to the range.

Jeremy Haydn-Davies, sales director for food packaging, said: “Our new barbecue bag is brilliant for seafood. The Sira-Cook Barbecue Bag is also ovenable – which might be a distinct advantage with the unreliable British climate – and allows a product with the sauce to be thrown on the barbecue. It’s a simple solution, offering stunning taste.

“Anyone involved in seafood and who is looking to add genuine value to their products should come and see us at our stand in Brussels and find out what we can offer.

“Imagine a retailer being able to sell seafood with a sauce inside a bag that the user will be able to cook directly on a barbecue – that’s what the Barbecue Bag will offer.

“The bag can simply be folded over by the user, or heat-sealed as a retail pack. This would allow over-the-counter sales of ready-to-barbecue packs which are leak proof.”

The bag is available in a number of sizes and in a standard and non-stick version. It comes with a clear top panel – so users can see what’s being cooked – and can be heat-sealed.

The barbecue bag is the latest in a line of innovative cooking bag solutions from Sirane – Europe’s leading packaging development-to-manufacture company.

Recent products include the Si-bag – an oven or microwave bag which can be sealed over the counter, becoming odour proof and leak proof. The bag steam cooks seafood in its own juices in a matter of minutes, and sauces and glazes can be added.

Also available is the Sira-Cook Smart-Release – a dual-compartment bag for microwave cooking, allowing product and sauce to be kept separate. Seals open at fixed temperatures during cooking, allowing for a perfect infusion of seafood and sauce.

Sirane has also recently expanded its range of absorbents liners for transporting fish thanks to a new machine significantly speeding up and streamlining the production process.

Sirane’s Dri-Fresh Sea-Fresh range of absorbent liners quickly and effectively absorbs the melting ice and juices released during transportation. The liquid is absorbed and trapped inside the Sea-Fresh liner to prevent spillage and reduce odour.

The machine – designed and built by Sirane’s in-house engineering team – will allow for far greater flexibility in the range, with almost any size or absorbency now available.

Ian Beardsall, director of product & process development: “Our new machine for Sea-Fresh liners will make us very competitive, and this new pricing combined with our reputation for quality absorbent products should generate a lot of interest.

“Sea-Fresh liners are terrific for lining crates of fish, soaking up large amounts of water and fluid from the crates, meaning it arrives at the destination in a much better state.

“The cold crate packed with seafood will remain cold and dry, optimising the condition and appearance – and in many cases the value or saleability - of the fish.

“The machine has tremendous flexibility, and is very fast, which has helped us become very competitive. We can produce exactly what the customer wants at an attractive price. Not only that but we can offer extremely high levels of absorbency which are great for seafood.”

Sirane will be exhibiting at the European Seafood Expo in Brussels from April 23rd to 25th and can be found at Stand 4-5838. Email jeremy.haydn-davies@sirane.com for an appointment.

New machine increases Sea-Fresh range capabilities

Sirane has expanded its range of absorbents liners for packaging seafood thanks to a new machine significantly speeding up and streamlining the production process.

Sirane’s Dri-Fresh Sea-Fresh range of absorbent liners quickly and effectively absorbs the melting ice and juices released during transportation. The liquid is absorbed and trapped inside the Sea-Fresh liner to prevent spillage and reduce odour.

The machine – designed and built by Sirane’s in-house engineering team – will allow for far greater flexibility in the range, with almost any size or absorbency now available.

Jeremy Haydn-Davies, sales director for food packaging, said: “Our new machine for Sea-Fresh liners will make us very competitive, and this new pricing combined with our reputation for quality absorbent products should generate a lot of interest.

“Sea-Fresh liners are terrific for lining crates of fish, soaking up large amounts of water and fluid from the crates, meaning it arrives at the destination in a much better state.

“The cold crate packed with seafood will remain cold and dry, optimising the condition and appearance – and in many cases the value or saleability - of the fish.”

Ian Beardsall, director of product & process development, said: “The machine has tremendous flexibility, and is very fast, which has helped us become very competitive.

“We can produce exactly what the customer wants at an attractive price. Not only that but we can offer extremely high levels of absorbency which are great for seafood.”

Sirane will be exhibiting at the European Seafood Expo in Brussels from April 23rd to 25th and can be found at Stand 4-5838. Email jeremy.haydn-davies@sirane.com for an appointment.

Other seafood-based products include self-seal cooking bags perfect for steam cooking fish in an oven or microwave, our innovative dual-compartment Smart-Release bag allowing an infusion of fish and sauce in a microwave, and our new barbecue bag.

Sirane recently returned from a very successful first visit to the Boston Seafood Show in the US, where the industry showed a great appetite for the company’s products.