Local Media San Diego & KFMB Stations To Combine Operations

Local Media San Diego and Midwest Television’s KFMB Stations are combining operations.

The new SDLocal will bring together Local Media San Diego’s CHR “Z90.3” XHTZ, Alternative “91X” 91.1 XETRA-FM, and Rhythmic Oldies “Magic 92.5” XHRM with Midwest Television’s News/Talk 760 KFMB and Hot AC “100.7 Jack-FM” KFMB-FM under a Joint Operating Agreement. All stations will retain their existing ownership and KFMB-TV is not included in the combined operation.

We’re excited to finalize this agreement with the KFMB Stations’ radio group,” said Gregg Wolfson, VP/GM of Local Media San Diego. “With both organizations focused exclusively on the San Diego market, this partnership gives us the resources to deliver even more localized programming, events, contests and promotions to our advertising partners and the San Diego community.”

Elisabeth Kimmel, owner and President of Midwest Television, licensee of the KFMB Stations said, “Local, independent broadcast companies are facing increased pressure from national competitors, but they can’t rival our years of experience serving San Diego. I’m eager to put our combined experience and assets to work for our customers across the region.”

Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.