Celebrity has decided to push guests towards purchasing alcoholic drink packages online, before the cruise, by raising the onboard purchase price $5 per person, per day. So you can buy the classic package for $44 per person/per day on the Celebrity website or you can pay $49 on the ship.

Why do this? I suspect it is to lock people into the deal, which is non-refundable rather than have them wait until the cruise and perhaps then realize the packages are not really worth it for most people.