Business Directories

Deal signed to boost South African tourism

Dubai, September 30, 2013

South African Tourism (SA Tourism) and Southafricaholidays.com have signed a joint marketing deal aimed at boosting tourist arrival numbers from key markets in the Middle East.

Under this new agreement, the partners intend to collectively organise a range of marketing activities. The arrangement will see SA Tourism embark on joint marketing with the Travel Trade as well as direct marketing activities targeting the consumers.

The ‘SA Specialist Programme’ which is an interactive learning experience designed to improve the knowledge of South Africa and equip the Travel Trade with the skills to sell South Africa as a tourist destination will be launched in Middle East.

SA Tourism's chief executive officer Thulani Nzima, said: “South African Tourism has been actively marketing the country in emerging markets for several years now and that has seen a steady increase in visitor numbers. In the Middle East most of these initiatives were conducted through local cooperative marketing activities, realising the potential of this market.”

Bisy Philip, chief operating officer of Southafricaholidays.com, said: “South Africa is one of the most potential markets, from the Middle East, especially UAE and Saudi Arabia in terms of tourism. This paves a long road to work closely with SA Tourism and consumers to create that much needed awareness and increase tourist arrivals from the Middle East to South Africa.” - TradeArabia News Service