Everyone, please enjoy my annual showing of the Star Wars Holiday Special. It’s a piece of crap so bad that George Lucas said, “If I had the time and a sledgehammer, I would track down every copy of that show and smash it.” More info here. It’ll make your day. (You can find the rest […]

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This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Here’s the fantastic thing about word of mouth: The good guys win. The companies who earn our respect and recognition — the ones we tell everyone about — do it by doing […]

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This is a post from The Pursuit of Happiness, a blog on happy workplaces and work culture at my company, GasPedal. Check it out for more posts like this every week. Here at GasPedal, we have functions that each team is responsible for. They’re the recurring things we have to do to keep the business […]

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[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your logo isn’t just a big part of your company’s identity, it might be the only part of your brand most […]

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This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. Sherri Maxson is one of those all-star SocialMedia.org members who has taken us along for her career as a social media executive at three different brands. She’s been a […]

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This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Local businesses have a great opportunity to tap into community pride and earn passionate word of mouth from people around town. The businesses that get this right become the icons of a […]

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My company, GasPedal, and its brands, SocialMedia.org and WordofMouth.org, are growing fast. And we’re looking for talented, passionate people to join our team in Austin and Chicago. We’re hiring a VP of Events and a Senior Meeting Planner. These folks will join our existing, awesome event team — and they’ll help us continue delivering amazing […]

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[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Krochet Kids intl., started as a group of teenage boys who loved the novelty of crocheting their own hats and scarves […]

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This is a post from my company, SocialMedia.org’s blog. Check it out for more profiles and stories about the people running social at really big brands. For this SocialMedia.org member profile, we chatted with Wendy’s VP of Digital and Social Media, Brandon Rhoten. Brandon’s been a member since April 2012 and presented a fantastic case […]

I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.

About This Blog

"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.