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More businesses now are building mobile applications for their company. Business mobile apps redefine the game of marketing. It is also their way of improving their customer service. In case you are deciding whether to make a dedicated app for your business, here are the six reasons why your company needs its own mobile app:

Increase your brand’s popularity

Mobile apps help you reinforce your brand and increase your digital visibility. Most consumers now are using smartphones. It can help you market your business if you have a dedicated mobile app. Customers can download the app which can increase the visibility of your products and services.

Serve customers better

Mobile apps make your services more convenient for consumers. It’s like having your store or business on their smartphones. They can check your products and services more easily. They can check if you have discounts, promos, etc. Moreover, it helps them communicate with you instantly. Developing a mobile app makes service available in their fingertip.

Promote customer loyalty

Because mobile apps allow you to serve customers better, it can improve customer loyalty. More and more consumers will love your business. They will look for your products and services even more.

Provides an edge to your business

A mobile application is an added strength of your business. It will help you stand out from the competition. On the other hand, if your competitors have mobile apps, then the more reason that you should build your own. It’s not just gaining a competitive edge against them, but keeping up with the competitors.

Increase your sales

Mobile apps make your products and services easily available to consumers. It will increase your chances of more conversions, encouraging consumers to buy your products and avail your services. In conclusion, mobile apps can increase your business sales and revenues.

Records consumer information

It will also help you create a healthy database. Basically, they need to provide their personal information before they can access your mobile app. It will be an advantage for you to study your user engagement and the consumer trends.

According to the 2017 statistics, there are over five million apps available in Android and iOS app stores. This number grows up to 1,300 apps per day. This means more and more choices of apps for mobile users. The increasing number of apps makes it hard for developers to create unique apps. It’s also hard to match the top-rated mobile apps. In this article, we will share you some helpful tips from the experts that will help you create a killer mobile application:

Colors matter

Let’s talk about the design first. Apart from the layout and the typography (which are also important), you need to consider the color theme of your app. The theme and the purpose of your app should go with the color. Different colors express different meanings and emotions. For example, orange means optimism, blue means trust, white means balance, etc. Moreover, color contrast is important especially if your app is full of text.

Make it familiar

One of the reasons why most apps become popular is because of its familiarity. This refers to the user experience which centers on the universality of functions. For example, you can apply the common touch gestures that are used by other apps. Why? It saves users time from learning more, new touch gestures. Just use the familiar functions so users can enjoy your app.

Let users engage with others

Mobile apps should encourage users to engage, not just to the game but with other users. Connectivity is one of the keys to a killer app. It shall allow players to play with other players, compete with other users anywhere in the world, and compete in the ranking. It shall also allow players to give tokens and gifts, help other users survive a stage, etc.

Characters are important

If your mobile app involves characters and avatars, make sure they are super attractive. It is one of the reasons why users get hooked on the app because of the exciting characters. Also, users should have something to look forward to with these characters.

More and more people are venturing the world of software development. As a matter of fact, over 19 million people worldwide are software developers, in which 45% of them are mobile app developers. Most of the apps are for gaming, the others are for social networking and businesses. If you are planning to build your first mobile app, here is a step-by-step guide to help you:

Know the market’s need

Before you create an app, you need to research and study the market’s need. What is the demand? How can apps solve their problem? These are some of the questions that will help you clearly identify your goals and decide what app to build. Of course, you also have to consider that you have competitors. Study the strengths and the weaknesses of other apps.

Create a blueprint

After determining what your market needs, start sketching an app that you think will be beneficial to the people. In the blueprint, layout the foundation, identify some key features, and know what you add should and can do.

Finalize the features

After drafting a blueprint, not it’s time for you to finalize the capability of your app. Use a software or program that allows you to create a wireframe and a storyboard. This procedure will help you achieve a clear vision of how your application will look like and how everything will fall into place.

Design and develop

Start building your application. If you do not know how to develop an app, you can seek a development company that is established in building software and mobile applications. Show your design and let them do the magic.

Test

Before you make your app available for public consumption, make sure that you test it hundred times. Let your friends, families, colleagues, and experts try your mobile app first. This will ensure that the app will be released flawless, with less to zero errors and glitches.

Integrate analytics

After releasing your app, make sure you integrate analytics that will track the number of downloads and the user engagement and retention for your app.