Stranger Things & Target

Opportunity:

Target partnered with Netflix to have first-to-market exclusives of Stranger Things merchandise. So, Target Creative was tasked with developing a fully integrated, multi-channel campaign to bring this binge-worthy partnership to life, and celebrate the second season of the widely popular show.

Solution:

To get fans excited for the season 2 premier, as well as exclusive Stranger Things products, we starting with a special edition of our multi-platform video series, This Just In, where we filmed on location on the Stranger Things set. To further the hype, we followed that up with a variety of social posts on Facebook, Twitter, and Instagram that winked at a Stranger Things universe taking over Target stores.