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The “Momo Challenge,” a creepy viral game taking over people’s tech devices, is causing much distress in communities worldwide.

On Tuesday, the “Momo Challenge” prompted school officials in Brick, New Jersey to warn parents about the game after a group of first graders were reportedly bullied, according the Asbury Park Press.

“We are working with the parents. It’s not finished,” Gerard Dalton, Brick Township Public Schools’ superintendent, told the Asbury Park Press. “We’re trying to do everything we can to address it.”

The game, which appears on popular social media apps such as WhatsApp, features an eerie avatar of a woman, who has bulging eyes and a haunting face.

To play the game, social media users can message a “Momo” account on Facebook, WhatsApp, and other apps, where they are challenged to follow destructive instructions or be killed. Participants could be asked to engage in self-harming behaviors or hurt others throughout the game. It’s unknown how the game was created and why it went viral on social media.

According to News.com.au, the “Momo Challenge” picture comes from a sculpture created by Link Factory, a Japanese special effects company. The name of the artwork is dubbed “Mother Bird,” and it was displayed at Vanilla Gallery, a horror art gallery in Tokyo. The creepy sculpture wasn’t intended for the game, and no one knows why the image appeared there.

The sculpture was thought to be created by Midori Hayashi, a Japanese artist known for his bizarre doll artwork, however, News.com.au reported that Link Factory and Hayashi were not connected to the sinister “Momo Challenge.”

This isn’t the first time the “Momo Challenge” has caused harm to children and young adults. In late August, a 12-year-old girl and a 16-year-old boy took their lives in Colombia after playing the “Momo Challenge,” Fox News reported. Police took the children’s phones to investigate, which were said to contain “Momo Challenge” messages.