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(PETERBOROUGH) So what does an eight-year-old boy look forward to most about the upcoming Peterborough Easter Seals Telethon?

Being on television.

As this year's local Easter Seals ambassador, Aidan Cameron can't wait to be in front of the cameras on March 3 for the annual fundraising event. Aidan's hope is to help raise a lot of money for the charity which sends kids living with physical disabilities to camp each summer.

This will be the fourth year the Cobourg-area boy has spent time at Merrywood Camp near Perth, thanks to funding from Easter Seals. Aidan has spina bifida and is in a wheelchair. But that doesn't stop the youngster from participating in activities able-bodied children do like swimming and fishing. When Aidan's family was approached about having him as this year's ambassador, they jumped at the idea to help give back.

"He's not nervous," says Aidan's mom Susan Cameron.

"He thinks it's neat when he sees himself on TV."

She adds being the ambassador has given her son a voice to draw awareness to his disability and the Easter Seals organization. Easter Seals not only sends kids to camp, but helps with purchasing expensive equipment needed for mobility and communication. It can cost a family up to $40,000 a year to care for a child with a severe disability.

The 30th annual Peterborough Easter Seals Telethon will be broadcast from Lansdowne Place Mall on Sunday, March 3 from 11 a.m. to 5 p.m. on CHEX TV and TVCogeco. The show features a variety of media celebrities and entertainment while recognizing supporters and this year's fundraising successes.