OUR HISTORY

1956
On December 4th, Londa is born into the Wella group – oral tradition: the name is derived from the French word l’onde, meaning die Welle in German, the wave in English.

1959

1959
The Londa trade name is used exclusively.

SINCE THE 1960’s

SINCE THE 1960’s
While in Germany perceived as a home grown brand, outside Londa creates the perception of German precision and dependability.

1990

1990
Londa is reintegrated into the Wella group after the fall of the Berlin Wall.

2013

2013
Londa Professional introduces the Education program ‘Learn It, Live It, Share It’.

2014

2014
Londa Professional presents the creative Global Directors team.

TODAY & IN THE FUTURE
Londa Professional, one of the most experienced salon brands in the world, proudly supports stylists to thrive in their communities. With Londa Professional, you are in good hands.

LONDA PROFESSIONAL

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1956

From here on the company in Rothenkirchen (Eastern
Germany) sports the new brand name ”Londa”, featuring,
for the time being, the Wella logo.

1959

Around the year 1960 export of Londa haircare products to Eastern Europe begins and becomes an increasingly important market. With the founding of the state-run ”Central Distribution Dept. For Haircare” Leipzig becomes the primary location for hair products in the German
Democratic Republic. In 1976 the Londa company is directly assigned to the Central Distribution Dept.

SINCE THE 1960’s

With the break of the wall in 1990 Londa again becomes an independent company and is reintegrated into the Wella Group. As a Wella subsidiary founded on the 1st of July 1990 Londa operates as a private limited company under the name Londa GmbH. Londa’s head office remains in Leipzig.

1990

Londa is divided up into a manufacturing branch (Londa
Rothenkirchen Produktions GmbH) and a distribution branch
(Londa GmbH ).

2003

Following the take-over of Wella AG by Procter & Gamble in March 2003, Londa GmbH was also integrated into the international group.