I think Triumph were trying to snare the hipster market with that video. Probably why you see so few of them on the road - they're probably all parked up outside coffee shops or beard oil emporiums.

Hipster. Beard oil. That's hilarious! A dude with a big lumberjack beard who's also wearing skinny jeans. WTF could possibly be more hilarious and ridiculous than that?! It's like a ballerina smoking a cigar while toting an UZI.

I mean, he's a little right. The advert was really stupid. Specifically designed to draw in the young hipster crowd. But those are the folks that they need to get riding to ensure sales.

Yes, that's right. I'm not really anti-hipster and I'm glad there are new waves of younger motorcyclists that keep the flag flying. I know a lot of them will be buying into the "look" but I hope they appreciate what their motorcycles are capable of and actually enjoy the ride as well the pose. In that sense, the Bobber is perfect for these times - it has the looks. It also has the handling and power that you can keep on enjoying once the initial honeymoon period is over.

(In saying that though, I still think "gorgeous bike that" whenever I open the garage door.)