Chapter 1: individual and organisation
1.1 motivation
1.1.1 Motivation through internal forces
Motivation means the sum total of motives that are operative within an individual that are
operative at a certain time. Three categories of the origin of motiva

Market-Analysis-Pack
Module 5
Mr. Murphy
Stenden University of Applied Sciences
Maik Janko : 348783
Veselin Angov: 298042
Amenda Kloosterman: 335320
1
Company
It is well known that the 21st century is the age of technology and every day companies come
up

Email protocol for all sub group writing assignments for contact study students. Print this page and put it
in your portfolio for future reference.
Make sure you use your active email account and ONE MEMBER OF THE SUB GROUP mails the FINAL
document to me

Case study: Sustainability vs. price
IBMS3D
Nikoleta Lyubomirova 363871
Background analysis
Tesla Motors is an American electric car manufacturer. The company was established 13 years
ago and the name of the company is devoted to the great inventor Nikola

Target Group
The Target group of Tesla for the model S was the successful business executive or the entrepreneur,
which were/are fond about tech and green friendly cars. Their average income was in the upper-middle
class range, and 77% of their customers

Case study: Sustainability vs.
price
Background analysis
Tesla Motors is an American electric car manufacturer. The company was established 13 years
ago and the name of the company is devoted to the great inventor Nikola Tesla (Gregersen,
2014).
The very