DevOps doesn't alleviate the fundamental problems arising from inproperly built distributed applications says Rob Hirschfeld in his response to the 451 Group's recent Cloudscape Report. The onus, he says, is now on developers to find the solutions to today's deployment issues with new application architectures, which should be redefined as "a dynamic mix of compute, storage, and connectivity." Orchestration isn't the answer, he says:

Current orchestration is too focused on moving around virtual machines (aka workloads)... We’re entering an age when all of these ingredients will be delivered as
elastic services that will be managed by the applications themselves.
The concept of self management is an extension of DevOps principles that
fuse application function and deployment. There are missing pieces, but
I’m seeing the innovation moving to fill those gaps. -- Rob Hirschfeld

Hirschfeld's observations are much like the ones I've heard at conferences like CloudConnect. Application architecture is the key to the advancement of cloud computing, and the innovators are going to win big. If you want to get an idea of what the future of cloud applications looks like, you should check out the emerging network and storage services, says Hirschfeld. Don't look to orchestration.