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Notes from our last MeetUp: EEG and Industry

November 21, 2017

This month we invited Dr Gráinne McLoughlin, who is a senior lecturer at King’s College London and an expert in EEG to speak about her findings as well as the (potential) use of this type of technology for industry.

The talk was chaired by Daniel Akinola-Odusola who has a background in neuroscience, data science, and neurotechnology, with an interest in bring neuro technology to industry.

We were interested in doing this talk, because of the growing interest from industry in neuroscience. As we move to making products and services more human centric, it makes sense that we turn to neuroscience for more information and understanding on the underpinnings of human cognition.

What is an EEG?

An electroencephalogram (EEG) is a device that uses sensitive electrodes to read outer brain electrical activity through the scalp. This allows researchers to understand when and how different parts of the brain are communicating or reacting to certain stimuli.

Why should industry be interested in EEG?

EEG measures subconscious reactions to events or stimuli in millisecond time intervals.

EEG can accompany traditional forms of feedback such as surveys or computer tasks to get more in-depth insights.

EEG is one of the most translatable neuroimaging devices for industry needs.

Key takeaways

Ask the right question and create a multi modal experiment design.

Behaviour and brain function is probabilistic. This means we cannot create deterministic claims such “because x then y”. It more “because x there is a higher probability of y”. Neuroscience is not a magic ball that peers into human brains- it’s a methodology of experimentation to understand brain function.

Research takes time especially the data analysis. Gathering data is easy, but knowing what to look for and interpretation is key.

The less familiar or common your research paradigm is, the more time or testing and re-testing you will need to prove your results.

THECUBE London is a coworking space in the heart of Shoreditch. We are a workspace for individuals interested in art, science, technology and design. We have a particular interest in neuroscience – no surprise considering that the co-founder Araceli is a neuroscientist herself.