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Fishpond says the favorite thing to say about this bag is that it's "often copied, but never duplicated." But we keep that to ourselves, because the Cloudburst Gear Bag has gunwale hooks (the competition is always flipping their boats), an integrated waterproof cover (it is always raining on the competition's side of town), and our signature waterproof molded bottom (the competition is careless and clumsy with their gear). If our competitors are using our bags, why shouldn't you?