A large UAE based supermarket chain, Lulu, are looking for new British products for showcasing at their Best of British Festival in April this year.

The Best of British Festival takes place annually, running for 10 days usually in April or May. During the festival the supermarket showcase and highlight all the British brands they already stock, along with new products which they procure just for this festival. Depending on sales/demand, those new products then get an opportunity to continue supplying to Lulu even after the festival.
Last year, 100+ UK companies were introduced to them, of which they selected products from 18 companies who were being showcased at their festival. They are now placing regular orders with these selected companies.

The plan is similar for this year’s festival. They want to source new UK companies, which they haven’t dealt with before, to get their products stocked in their supermarket in time for the festival.
Below are the criteria you need to be aware of:

Categories interested: free from products, organic, healthy foods

Type of companies: manufacturers only – no consolidators, distributors or any other intermediaries