Tag Archives: Local media

It’s beyond doubt that PR has changed massively, and continues to do so, thanks to the opportunities created by digital communications and the diversification of traditional media.

CIPR president-elect Stephen Waddington asked a room full of comms people at the South West Communicators’ Conference in Bristol recently how many had bought a newspaper that morning, and only one confirmed that they had. It’s possible that some people in the room were too busy on their tablets or smart phones to realise he was asking them a question. But he had made the key point; that the media is changing rapidly and communicators must respond to this. Many operators in the South West are rising to this challenge with some great work, as Bristol agency Spirit demonstrated with its support for the Gromit Unleashed campaign in the city.

He was derided as the symbol of unethical journalism in the ‘cut and paste’ age for lifting passages from the work of others to embellish his copy. Having made a name for himself by criticising the wrongs of others, the industry was never going to give him a sympathetic hearing once he was found out.

I don’t have sympathy for him either, but the rest of the media is in no position to crow about this practice in my view; what, after all, does that make the press releases regularly published at all levels of the media? It isn’t plagiarism in the sense that Hari’s activity was, sure. But it is little more than ‘cut and paste’ reporting in many respects.

There are a couple of things recently that have brought this subject closer to home for me and added to my suspicion that this becoming more common.

Mr Salter has said before that he believes he became an ‘enemy’ of the News of the World for publicly refusing to back its controversial ‘Sarah’s Law’ anti-paedophile campaign in 2000. I worked with Martin on a number of stories at around this time, and remember him explaining his reasons for not backing the campaign to name all convicted paedophiles, stating that it could endanger the children it is intended to protect by driving sex offenders underground.

Reaction to the elected mayor vote in Bristol – various
Well done Bristol for bucking the national trend and voting decisively, if in small numbers, in favour of an elected mayor to lead the city from November. They were the only city to vote yes to the proposal following a pretty low-key campaign on the issue. The Centre for Cities has published some links on the issue, while the Bristol Post’scoverage of the result and early indication of who the runners and riders for Bristol’s first elected mayor has been well-informed, detailed and sharp, as good local journalism should be. Whether the result was an endorsement of the proposal or due to more negative factors is open to question, which The Guardian poses in its leader on the issue today. Having followed the debate, I’m sure many people voted yes because the current council leadership was against the idea. Anti politics and apathy were the biggest winners this week, but all is not lost. Hopefully a new way of doing things in Bristol will start to change that.

Elections – ‘We the council’ – Kevin Jump
‘Webist’ Jump provides insight into the information provided by council websites about this week’s local elections. He concludes that interest in the local elections is high and the correct information is available, but is not entirely useful and lacks focus on the needs of local users. A number of websites in the area I cover at work are included in the survey.

I can only imagine the reaction of former Johnson Press colleagues when absorbing recent messages from their chief executive Ashley Highfield about the future of the papers they work for.

The ambition to make local news a successful digital product has been talked about for more than a decade, but no regional publisher has yet to make money in this area. So one could be forgiven some scepticism when hearing lines about creating ‘platform neutral’ newsrooms. Mumsnet even gets a mention.

I’ve had a couple of conversations recently about the difficult relationships some organisations have with the media and the frustration this causes.

Problems cited will be familiar to most who work in a local authority press office or deal with the same journalists regularly. Placing a negative slant on every story about your employer, being at loggerheads over a controversial issue or having your full and detailed briefing relegated to footnote status on a negative story are just some things to cause headaches. Occasionally, this can get bad enough for journalists to be blanked by a press office (that happened to me when I was a reporter). Read more of this post

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The recent decision by the Communities and Local Government Select Committee to reject Eric Pickles‘ proposals to restrict the publication of council newspapers has reopened a debate on the role such publications should play.

Waging war on council newsletters in London

In one corner is the Government, which is strongly critical of councils spending public funds on ‘town hall pravdas’ that they see as little better than propaganda magazines. They are supported by regional and local newspaper publishers who cite them as a threat to their businesses because some charge advertising revenue and publish weekly editions, putting them in direct competition with their papers. Publications like H&F Newsand East End Life (both published by London authorities) are cited of evidence of this trend.

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Ben Lowndes

Writer and PR man. Director at the brilliant Social Communications in Bristol. Former communications manager for the Homes and Communities Agency in the south west, who has worked with national and local government, housing providers, developers and community groups across England and Wales. Before that, I worked in newspapers.