Digital/Online Marketing Communications Strategy

content marketing

Do you yearn to do something new with your life? Like, say, start a business? If so, you’ll likely come up with an idea for a product or service and then create a business plan detailing how you intend to bring it to market. Sounds like a winning way to go, right? Well, while that […]

Before we call it a wrap for 2015, let’s take time for the annual rite of crystal-balling on what’s in store for the coming year. As can be expected, there’s no shortage of predictions. I’ve read plenty of posts with forecasts for assorted topics relevant to digital communications and here are a few of my […]

Complete Guide to YouTube Optimization: YouTube is the third most visited site on the web and it’s easy to get lost in the crowd. No matter how many videos you post, if you’re not smart about optimizing your channel, you can expend a lot of effort with little to no payback. Having an introductory trailer, […]

15 Awesome Tools to Spy on Your Competitors: The best way to stay ahead of competitors is to know what they’re doing in the first place. To get the true skinny, you need to dig deeper than what’s visible on the surface. There are plenty of tools to monitor your own performance that can also […]

10 Hidden Gems in Google Analytics: Do Smarter Web Data Analysis: Google Analytics is a powerful tool, however, certain features can be tricky to figure out, while others are just hard to find. For a round-up of 10 useful features, reports and concepts that are often overlooked — including shortcuts, affinity segments, custom dimensions and […]

February brought a big chill to many parts of the country. But not to the world of digital marketing, where things are heating up for Google, Facebook and other aspects of online communications. The roundup for February 2015 The Ultimate Website Launch Checklist: 55 Things To Do Before (and after) You Launch: Successfully launching a […]

It’s the time of season to reflect on the year that was, and to ponder what’s to come in the year ahead. Right now, we’re seeing an abundance of posts putting 2014 in perspective, or offering predictions on what’s in store for digital marketing communications in 2015. Here are several articles that can help you […]

According to a popular seasonal song, right about now Santa is making his list and checking it twice. Apparently plenty of others are following the jolly man’s lead, by making their own lists, for assorted aspects of digital communications. Topics include content marketing, user experience myths, website contact pages that really grab your attention, and […]

Not that I purposefully planned it this way, but when going though my list of potential highlights for the month of October, it seems most all of the articles that made the cut either have fairly long titles and/or are a top 10 list of one sort or another. But then, as many a digital […]

Think WordPress is just for blogging? Wait ’till you see examples presented by WPBeginner to find out how WordPress can be used for plenty more. Other highlights from this month help clue you in to a keyword brainstorming tool, find out how Google seeks to keep top content creators from jumping to another platform, and […]