Money. Flat-out money. Following up his his recent Critics’ Choice Award victory at The BRIT Awards, James Bay keeps the momentum in check, as he recently delivered a flawless cover during his latest visit through BBC Radio 1’s Live Lounge. Taking on the collaborative, chart-topping single “FourFiveSeconds” (Rihanna, Kanye West & Paul McCartney), watch the...

This one’s been in the pipeline for quite some time now, and now today we’re finally treated with the full, official take of Cashmere Cat’s latest. Now, where is this set to land? Who really knows. Maybe a full project on the way? Let’s hope so. Regardless, stream “Adore” (available on iTunes now) featuring Ariana...

I still feel like y’all are heavily sleeping on Catfish Billy’s forthcoming studio LP. I don’t know, maybe it’s just me? Regardless, Yelawolf continues to impress, as he equips his latest single, “Whiskey In A Bottle,” with some coinciding visuals. Watch the footage up top, as Love Story officially lands on April 21. PREVIOUS: Yelawolf...

As part of its Spring/Summer 2015 arsenal, contemporary Japanese label uniform experiment offers another solid showing on the classic MA-1 jacket. Featuring a solid black hue as its base, the jacket is crafted from premium nylon for added sheer and is supplemented with polyester insulation that offers lightweight warmth. At a price point of $697...

HBK representatives Kool John and P-Lo link up to drop this bass-heavy twerk anthem. The California natives collaborate yet again to deliver that old school West Coast flavor that we all know and love. The P-Lo-produced “Blue Hunnids” is easily deserving of a listen up top. As for what’s next from these two? Keep it locked to...

Leon Bridges back! This past October Leon blessed our pages with a breathtaking new single in the form of “Coming Home.” And while the rising, 25-year-old soul-man caught a quick million plus views on the official audio (well-deserved), which in turn earned him a deal with Columbia Records, he chooses today to finally reveal the buzzing...

No introduction needed with the Nike Air Huarache as the classic runner campaign continues in yet another makeover for Spring 2015. Featuring an easy-to-wear base of white and grey, the Tinker Hatfield-designed silhouette reinforces street wear inspired clothing and further implements Nike’s strong push to produce retro-themed sneakers. The Air Huarache White/Wolf Grey is now...

Fresh off her Superbowl slot with Carl’s Jr. the beautiful Charlotte McKinney is steadily climbing the ranks of female supremacy as we are now presented with a biographical clip of the daily model grind. In this segment, Charlotte embarks on her rise to fame and the tribulations she had to overcome to get there – all...

All roads lead to Supreme as the New York City based street wear staple continues upon its sound collaborations this time enlisting the famed Clark’s for a unique take on their infamous Wallabee collection. Featuring a premium two-tone suede upper and the British retailer’s well-known base, the Supreme by Clark’s Wallabee is certainly a striking range...

Music and fashion. It’s what we do over here at the LYFE. That said, Swedish singer/songwriter Lykke Li has partnered with Gucci. The high fashion brand has linked up with Lykke Li for a little visual featuring the sounds of “Just Like A Dream,” which some of you might know is featured on her third...

Just in case you happened to miss one of the more legendary showings at The BRIT Awards 2015, here’s a little recap for you. And yes, Kanye West’s risky performance of “All Day” wasn’t the only segment people were talking about. Watch the footage up top, as we see Sam Smith hit the stage during for a live, and...

Apparently it’s low-key Waka season as well. Following up yesterday’s release of his take on Wash’s “Can’t Trust Thots,” Waka returns today with another one courtesy of DJ Whoo Kid. Set to find a home on The Turn Up Godz mixtape, arriving later tonight, Waka & DJ Whoo Kid liberate (courtesy of a no-filtered Howard...

Today is lit! Hectic Monday rolls on, as OG Maco joins the party with some brand new sounds. With Sevn Thomas providing the sooting backdrop, OGG changes up with the flow with “5 A.M. in LA.” Stream up top. And if you haven’t already, peep O.G. Maco’s 15 EP, available below. PREVIOUS: OG Maco – 15...

New Bam Bam! This busy ass Monday rolls on, as we’re blessed with another brand new single from Action Bronson. Following up “Actin’ Crazy” and “Terry,” Bronsolini impresses yet again with another gem of an offering. With “Uptown Funk” curator Mark Ronson handling the groovy backdrop, here’s “Baby Blue” featuring Chance The Rapper. Mr. Wonderful...

The internet is in absolute shambles yet again. After hip hop journalist Elliot Wilson broke the news earlier today (about the possibly of some new music from ‘Ye), it has officially arrived. And with the unveilving of the title/artwork for his forthcoming studio LP, So Help Me God, could this mean we might see this...

New La Flame on the way? Let’s hope so. While last night brought the first show of his Young Thug-assisted Rodeo tour in Santa Ana, Travis took to Instagram to preview some never-before-heard snippets of new sounds. Check the full list of forthcoming tour dates here, and check the previews down yonder. A video...