A Strong Brand Identity for a Pilates Pro

GoalChristine Kirkland was launching myPilates and needed a name, Brand Identity and basic marketing materials. Working closely with Christine, we developed the name and identity to kick-start her new business.

Our IdeaChristine focusses her lessons to each clients unique needs. We chose the name myPilates and designed a logo that reflects her approach to teaching Pilates—the word “my” is unique and flexible, while “Pilates” is lean and strong.