Boost Conversions & Sales with Retargeting

What Is Retargeting?

Retargeting (AKA remarketing) helps companies reach the 98% or so of customers who leave their site without making a purchase.

Retargeting works by placing a small, unobtrusive piece of code on your website. This code is completely invisible to your site’s visitors and won’t have any effect on your site’s performance. Every time a new browser visits your website, this code drops an anonymous browser cookie, which then tracks the browser as they navigate the web. This cookie lets your retargeting provider know when and where to present your advertisements (retargeted ads are only shown to people who have previously visited your site).

“I’ve worked with David and the team for some time now. Throughout the years, his SEO advice, strategy and implementation have created fantastic results for our gym in Brisbane. I’ve been a long term client and I highly recommend their SEO, digital marketing and website services to all potential businesses, no matter what the size! Well done guys! See you soon.”

- Dundee Kim

“I can truly say that Studio Culture really is a one stop shop and they have gone above and beyond my expectations as far, they have helped and worked with me as a team and given me the extra time of day helping turning my business into a company within six months.”

- Shayne Dunne

Why Is Retargeting Effective?

Retargeting is effective because it focuses your marketing efforts (and budget) on people who have already demonstrated an interest in your business. When used effectively, retargeting has the potential to create high click-through rates, increased conversions and generate more sales. Marketers who retarget often see a better Return On Interest (ROI) than they would get from other digital marketing channels. People need to see an advertisement 3-7 times before they really get – or act upon – the message. Retargeting ensures that your brand message is always in the forefront of your potential customers’ minds.

Studio Culture Results-Based Retargeting

At Studio Culture, we are experts when it comes to the marketing and retargeting tools your business needs to dominate online. Although retargeting is an effective branding and conversion tool, it is most effective when used as part of a wider digital marketing strategy.