Unless your business is booming simply by positive word of mouth or being in the right busy location, it’s necessary for your local business to have a search engine presence. People are looking for just about everything in the search engines, and if you can’t be found, you’ll miss out on new business opportunities. There are certain basic local SEO rules that should be followed, like incorporating the location into website content and submitting information to all of the local business directories. But what if that isn’t enough?