But even if students won’t appear on TV, Draper has a new plan for the school. He just added a new nine month program to the curriculum, starting in the fall, which he views as an alternative to a master’s degree.

This is in addition to the school’s classic two months of “hero training” offered since it launched three years ago.

There’s a reason he calls it “hero training.” Before you can become the next Steve Jobs, you have to learn to be tough. Navy Seal tough.

Days of survival training

Hero training includes “four days of survival training with military teams. We have Navy Seal special forces and Army Rangers that take them to real survival training,” Draper says.

Once students have spent those days foraging for food and shelter in the wilderness, the next step is city survival training, challenges that sound like what Donald Trump gave to contestents on his reality show “The Apprentice.”

“There’s another couple of days in the two months of hero training that’s Urban Survival training,” Draper explains. Students have to go out and “sell something embarrassing, or go to San Francisco and come back with a job offer, on paper, in 24 hours.”

That job offer gives them the confidence that they can always quickly get a job, he says.

As Draper explains, “How to create a Steve Jobs? It’s a way of thinking.” The school admits people “that have that spark and we create an environment that ignites that spark.”

$12,000 – $40,000

Once the students have learned how to survive they are ready to learn about the tech industry Draper U, style. The nine-month program will include learning about the newest, buzziest technologies.

Although every class has a different curriculum, Draper says, students might explore Bitcoin (Draper loves Bitcoin) learn design and use the newest programming languages to build an app, or maybe a robot.

They will also draft a business plan, turn that plan into a pitch deck and turn the pitch deck into a two-minute presentation and pitch it to “between 30 and 50 VCs” including Draper, he says.

He’s dedicated a $1 million fund to invest seed money in startup ideas from the class, too, he says.

But it’s not a scholarship program. The two-month hero training costs $12,000. The full nine month program costs $40,000, Draper tells us.

Draper himself calls it an alternative to traditional school. That’s important. This is not an accredited school. Students who finish the program do not earn an accredited degree.

Just to compare, many accredited universities charge about $40,000 to earn a bona-fide masters degree.

Draper points to the alumni success stories as proof of the school’s value. Draper U has had over 500 alumni from 53 countries who have created 200 startups and landed a total of $22 million in funding, he says.

He points to startups like biomedical startup nVision and conference tech firm Loopd, as examples of alumni startups that got funding.