If there is one thing we do know about, its online marketing and what it can do
for your business. We see opportunities to connect with your customers, ways to
use technology to grow your client base and strategies to build your business
online.

The Challenge

Initially Cath Kidston engaged us to review and make
recommendations on their online advertising, as well as sense
check the projected targets and revenue forecast. Through our
audit we estimated a cost saving of £250,000 without losing out
on the bottom line.

The Results

For the next 4 weeks we work to prove the model, with the trial
month being such a success Cath Kidston moved the account to us to
run for their Christmas 2012 campaign. We had to turn around the
campaign from mid November to met sales targets of over £2.5 million.

Although less lead time than we would have liked we succeeded in not
only meeting our targets but exceeding them. Delivering over £3
million in sales over the festive period as well as reduce spend by
35%. We have continued working with Cath Kidston and continue to
deliver results that are not only above target but also under budget.

We have been working with them on their summer sales campaign
(July 2013) and have exceeded the sales targets by 97% whilst
reducing the advertising spend by 12% compared to last year.

Snapshot

97% Increase in sales

12% Reduction on spend

£250,000 Yearly advertising saving

The Challenge

To launch a completely revamped ecommerce site with additional product lines and
functionality in just 4 weeks!

The Results

We had been working with Jo Loves (Jo Malone’s latest venture) on their SEO and digital
Comms, when they asked us to help them to build and launch their new website in just 4
weeks. The project was always going to be a challenge, both from time and technical
capabilities, bringing luxury goods together with solid usability. On the opening weekend
the site received orders from Singapore, Japan, USA, Canada and throughout the UK; all this
from just phase 1 of the website.

Snapshot

45% Increase in conversions

66% Increase in revenue

£95,000 sales in first month

The Challenge

United Coffee were about to re-launch Lyons Coffee following a considerable absence from
the shelves. United Coffee were interested in effective ways to generate a buzz around
the launch of the product, without excessive expense.

The Results

Provoke helped United Coffee create a digital presence and audience to support the launch.
We introduced the new Lyons Coffee on Facebook before it had even hit the shelves. By
sparking a buzz to bolster the brand we were able to attract fans along the way. We
encouraged followers to share their stories of Lyons to evoke memories and to establish a
dialogue between the Lyons brand and their loyal customers. This enabled us to quickly found
a fan base of over 7,000 very active followers, whilst exposing Lyons Coffee to over 1
million people on Facebook.

Through social media we informed followers about when the product would be hitting the
shelves, building anticipation strategically. The result was sales double of that expected
on the first weekend of sales.

Snapshot

8k fans in 1 month

X2 Sales target doubled first weekend

1,000,000 Brand exposed to over 1 million

The Challenge

Manchester based solicitors, We Solicitors had used Provoke to help them with their new
brand and challenged us to help them compete online against the bigger firms with limited
budget.

The Results

After working with We Solicitors to identify what type of work they undertook and the value
of each service to the company. We put a strategy together looking at the online market place
against the key services, analysing competitors and final devising a marketing approach to
deliver results.

We created an online community focusing around providing information, help and advice around
the tricky subject of asbestos exposure and mesothelioma. Aimed at both sufferers and their
families. Building up a trust with the audience whilst being clear that We Solicitors were
behind it.

The results have seen them dominate the search rankings and deliver cases, it is now the
strongest part of their business.

Snapshot

The Challenge

Path Intelligence were looking to improve both the design aesthetics of their website
and its search engine ranking. We performed a complete online audit to benchmark their
standing, as well as the perception within the marketplace of their company. We found
there were several articles that questioned the technology and placed it in an
unfavourable light. We discovered that associated comments were of a similar nature and
were all factually incorrect.

The Results

We started addressing the aesthetics of the site whilst building the platform with the
search engines in mind. Additionally, we started the process of mapping out a search
strategy to clean up Google and protect the brand’s reputation.

Within 2 weeks of the new site launching they had already received more enquiries than the
previous 6 months. Within 3 months we had cleaned up the first page of Google ensuring that
the negative articles were further down the rankings and factual, positive articles and
videos featured on the first few pages of Google.

Snapshot

50 leads in first 3 months

28 different countries

Reputation protection 2 pages of Google cleared of negative articles

what we do

We help define your online voice, create compelling content, connect with your
audience and show you the opportunities for your business online.

Creative

Digital Brand Strategy

Concept & Idea Generation

Branding & Identity

Copywriting

Digital

User Interface Design

Web Design & Development

Content Management Systems

Design

E-Commerce

Email Marketing

Mobile Applications

Video

Search&Social

Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media

Affiliate Marketing

Content Marketing

Call Tracking

Analytics

Who we are

We make the complex simple, the boring stand out and the dull exciting. Whilst
always focusing on your businesses' objectives and targets.

We are a multi-disciplined brand and marketing communication agency, providing
services to clients throughout the UK. We focus on delivering highly creative,
well thought out strategic solutions. We help define your brand identity, online
voice, create compelling content, connect with your audience and show you the
opportunities for your business online.

We are a small team, which means that when you work with Provoke unlike larger
agencies you will be working with thinkers, designers and developers, not sales
people. We find that it works much better this way.