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The oriental establishments of the Middle-East, Northern Africa and some parts of Europe all mention the bustling marketplaces in their popular culture. They weren’t just the main centers of trade and business, but were multifunctional entities that contributed to the social and cultural exchange between people and civilizations. These marketplaces were called by different names in different regions and languages; Bazaar in Persian, Souk in Arabic etc. Today, bazaars tend to be found in a city’s medina (old quarter) and are often important tourist attractions.