PAOGA - Privacy & Trust in the Digital Age

August 27, 2010

Internet Not Trusted

A report last year from the Office of Fair Trading (OFT) appeared at BBC News

Almost a third of internet users are not shopping online because they do not trust the system. Personal security was high on the list of concerns."Online retailing is the future for many businesses and increasingly important to the economy," said OFT chief executive John Fingleton. "If consumers are not confident online, demand will grow at a slower rate. So we must tackle these concerns right now if the online market is to grow at its full potential."

As we are using the internet today to communicate and transact with more than retailers, including government, resolving these valid concerns are increasingly important in the current economic climate.Establishing Trust and Confidence using TRM would significantly contribute to addressing a number of the serious issues facing us today:

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Internet Not Trusted

A report last year from the Office of Fair Trading (OFT) appeared at BBC News

Almost a third of internet users are not shopping online because they do not trust the system. Personal security was high on the list of concerns."Online retailing is the future for many businesses and increasingly important to the economy," said OFT chief executive John Fingleton. "If consumers are not confident online, demand will grow at a slower rate. So we must tackle these concerns right now if the online market is to grow at its full potential."

As we are using the internet today to communicate and transact with more than retailers, including government, resolving these valid concerns are increasingly important in the current economic climate.Establishing Trust and Confidence using TRM would significantly contribute to addressing a number of the serious issues facing us today: