Lovely Package

Curating the very best packaging design

“Cirro are the highest of all clouds formed by ice crystals with thin wisp like feather trails – and Viscosity’s latest range of wine. From the purest of water sources 25,000ft above New Zealand’s Marlborough Sounds coastline the story begins, only to leave you somewhere much much higher by the end.”

Comments

4 Responses to “Cirro”

Sean August 30th, 2010 @ 1:52 pm

Nicely executed packaging — but possibly the worst name for an alcoholic product ever. Cirro? Anyone for a bottle of Cirrhosis? Literally, ill-advised.

Anna August 31st, 2010 @ 6:10 pm

It looks lovely and fresh, very NZ… land of the long white cloud!
… Also cirrocumulus is whispy broken cloud formations at high altidtude… very apt for the wine region.

thomas adcock August 31st, 2010 @ 8:41 pm

wine bottles are so mundane. most of the wine bottles posted on this site fail to utilize the bottle itself and integrate it into the design.

Sam September 1st, 2010 @ 10:00 pm

Re: Sean

The label name is perfect for the wine in that region actually…
I agree Anna very clean and fresh feel. For Marlborough NZ couldn’t be more apt with the name for the cloud types in the region over the Alps and sounds. Cirrocumulus, Cirrostratus…The labels have a real sense of style and simplicity, love the use of foil off the clouds, nice touch.