Tour de France Grand Depart

Total Design developed the event brand design for the Grand Depart of the Tour de France, the biggest show on earth.

In 2015, this huge event started in Utrecht, obviously a key project for the Utrecht citybranding program. Utrecht is renewing it’s centre and aims to be the city of ‘knowledge and creativity’. The big idea for our concept is therefore ‘vitality’.

Total Design also developed the Tour de France Utrecht website, event dressing for ‘La Nuit du Tour’ and a special edition of the Thalys high speed train.

With this big event, Utrecht attracted a lot of international coverage, not to mention all the additional visitors to the city.

"The event identity for the Grand Départ Tour de France 2015 is young, innovative, dynamic and beautiful. I love this design with the red Utrecht bike, the yellow jersey and the red/white/blue flag of both the Netherlands and France."