On CNBC's "Fast Money," Pachter focused on the company's year-over-year doubling of social media traffic.

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GoPro Hero 4

"I think that rather than that being a revenue story, that's really more of an indicator of how much headroom this brand has for generating awareness among consumers," he said. "I think people thought of this as an outdoor athlete's brand, and I think it's becoming a mainstream brand. And the YouTube videos are proving to you this is really about a broad, broad addressable market."

Pachter also said the company's new, lower-priced camera would be a positive catalyst.

"For $129, that's almost a disposable gift. It's almost like buying a Nintendo DS. I know that my kids can handle that type of product," he said. "I think it really is going to become a mainstream product."