Grand Opening At Heard Museum: "Over The Edge: Fred Harvey At The Grand Canyon And In The Great Southwest"

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Public opening: “Over the Edge: Fred Harvey at the Grand Canyon and in the Great Southwest”

April 9; Free to public with price of admission

Opening day events include presentations beginning at 1:30 by curators Diana Pardue and Kathy Howard; Meredith Davidson, 19th Century curator of the New Mexico History Museum; and Stephen Fried bestselling author of the authoritative Fred Harvey biography "Appetite for America"

The Santa Fe Railway and its concessionaire, the Fred Harvey Company, were masters at creating a vision of the Southwest. Jointly, their ephemeral publications promoting the merits of the “Indian Southwest” number in the tens of thousands. Their illustrated books, pamphlets, folios, menus, postcards, playing cards, timetables, calendars and even matchbook covers evoke vivid images of an adventurous journey through a previously remote world.

Encounters with American Indian people and cultures were primary attractions for tourists and travelers alike. Images of the land and its people served both to whet travelers’ appetites and to provide souvenir reminders of Southwestern adventures. The two companies’ identities were so closely intertwined that one hardly knew where the Santa Fe Railway ended and the Fred Harvey Company began.

Drawing on a rich resource of ephemera that features the Fred Harvey and Santa Fe Railway companies’ activities at the Grand Canyon and other key focal points in the Great Southwest, this exhibit will be well illustrated with examples of pamphlets, advertisements, postcards and other promotional materials produced by the Fred Harvey Company and the Santa Fe Railway.
Pottery, textiles, jewelry and other artforms from the Heard Museum’s permanent collection will represent the Native peoples who inspired visitors through their artworks and cultures, further illustrating the story of the business partnership that was foremost in shaping the Southwest.