Featured Story

The NHL is in "late-stage negotiations to strike a partnership with Apple that could see the company’s iPads and other technology become commonplace on team benches," according to sources cited by Rick Westhead of TSN. A source said that the NHL has been in talks for "several years with Apple ...

More Stories

After “initially rejecting an edgy advertisement about domestic violence” in the NFL from advocacy group Ultraviolet, SI “has decided to run the ad on its website” just a few days before the Super Bowl, according to Laura Bassett of the HUFFINGTON POST. The ad “incl ...

With 24-year-old Lightning C Steven Stamkos being a "marketer's dream," some have wondered why he has not "been promoted more" by the NHL, according to Joe Smith of the TAMPA BAY TIMES. Stamkos is "one of the best hockey players in the world" and has "looks, personality." He also is "humble."&n ...

Rolex has signed a multiyear extension with Daytona Int'l Speedway that sees it continue as title sponsor of the Rolex 24 and earn naming rights to the track's new frontstretch lounge and suite level being built as part of Daytona Rising. The brand announced the news Friday , a day before the IMSA ...

Castrol, Continental Tire and Johnson & Johnson -- "three of FIFA's biggest sponsors" -- on Thursday night revealed that they "had joined Sony and Emirates in abandoning [soccer's] beleaguered world governing body," according to Ben Rumsby of the London TELEGRAPH. Each brand confirmed ...

The Seahawks are "trying to trademark the word 'boom' and use it for the team’s own purposes," a move that is "part of a quiet legal strategy in which the team has filed some two dozen trademark applications" since October '13 for phrases such as "Go Hawks" and the number "12," according to Mi ...

The NHL has signed a North American partnership with GoPro, the first league-level deal for the personal camera manufacturer. Terms of the deal were not disclosed. GoPro and the NHL will debut the partnership during the upcoming All-Star weekend. Players will wear GoPro cameras along with live ...

Microsoft "will return to the Super Bowl following its first tear-jerker spot that aired during last year's game," according to Jeanine Poggi of AD AGE. The company said that "it will run one 60-second spot" during NBC's broadcast of Super Bowl XLIX. Microsoft aired its first Super Bowl commerc ...

Florida-based Coates Golf began selling its product for the first time this week at the PGA Merchandise Show in Orlando, but before it "put a single club up for sale," the brand "had already inked a deal" to title-sponsor the season-opening LPGA event of '15 , according to Beth Ann Nichols of GOLFW ...

In Greensboro, Jeff Mills reports the Korea Tourism Organization has "set up a table full of flyers, brochures and travel information" about South Korea at this week's U.S. Figure Skating Championships at Greensboro Coliseum. The group is promoting the '18 Pyeongchang Games, and its "Imagine Your Ko ...

The PBR yesterday announced a renewal of its longtime sponsorship deal with Ford. The automaker has been title sponsor of PBR’s Built Ford Tough Series for more than 12 years. Financial terms of the multiyear deal were not available. PBR most recently renewed its Ford deal in January '13. PBR ...