Temperature Day of the Jump:

17°F

with wind chill, felt like 9°

Water Temperature Day of the Jump

35.5°F

Thank you so much to all of our customers who purchased a gateway between November 23rd – December 21st who helped support our cause! 5% of those sales were donated to help better our community and together we were able to donate THOUSANDS of dollars! The donation was split between employees who each got to chose their charity, but there was a little twist. Their portion was ONLY donated IF they did the Polar Bear Plunge into Lake Michigan on New Years Day! Here’s how it went.

The jump is tradition in Milwaukee on New Years day, so we were joined by hundreds of crazy Wisconsinites bringing in the New Year in the coldest way possible. The water in Lake Michigan was only about 35° that day, but that doesn’t sound too bad when the temperature outside was only about 17°! But don’t forget the wind chill! Once that got factored in, it felt like about 9°!

Check out our very cold employees:Parametics on standby as everyone makes their way to the beach!Hundreds of people ready to take the plunge!Some look happier than others, but we’re all ready to go…Drew and Jamin look like they may be rethinking this.Jeff thinking warm tropical thoughts.Off with the layers and into the lake!Some of our employees turning into popsicles.True polar bears!Kristin manages a smile as she dries off and tries to warm up.Dry, dressed, and glad to be done!