The AMP JS guarantees that all of your AMP HTML pages get rendered as fast as possible. You can manage all your resource loading with the AMP JS library.

Since all these external resources are asynchronous, nothing on the page can be prevented from rendering.

The Google AMP Cache automatically improves the performance of your AMP site. That’s because it fetches and caches all AMP HTML sites using a proxy-based delivery network for your content.

Select a responsive web design

Responsive web designs are also part of Google’s mobile search algorithm. Sites with a responsive design will get priority rankings.

The idea of a responsive web design is quite simple. You’ve got to code your HTML to adapt to various screen sizes as well as orientations.

In other words, your mobile pages need to respond well and look the same whether someone is using a 4-inch iPhone SE in a portrait orientation or a 10-inch Samsung tablet in a landscape orientation.

You need to take all different devices into consideration when you’re implementing a responsive web design:

I know right now we’re focusing on mobile devices. But that doesn’t mean you should ignore the fact that people are also using video game consoles, smart TVs, and even smart watches to search the Internet.

Compress images without compromising the quality

Earlier I explained you should compress your code to speed up your page loading time. You should apply the same concept to your images.

If you’ve been reading my blog for a while now, you know I like to use lots of images within my content. I’m not saying you should eliminate images completely from your mobile site.

But you need to compress the big files. Your best bet is PNG files. You can compress PNG photos up to 95% in Photoshop without compromising the quality of your pictures.

Doing this will take you some time. But it’s worth it in the long run.

Get rid of flash

While fancy animations and designs with flash may seem like a good idea in theory, they don’t help you with your mobile search optimization.

Websites with simple designs have higher conversion rates. Don’t believe me? Look at some of the mobile pages for the most popular companies you can think of.

They don’t have flashing lights or fancy bells and whistles to draw attention.

Plus, flash slows things down tremendously. I already discussed how important the speed is. Take a look at what happens when mobile websites load fast:

All of these elements help improve your business and make you more money. But they also improve your Google search ranking from mobile devices.

Analyze the layout of your mobile site

So far I’ve been pretty technical. But sometimes you need to take a step back and look at the design of your mobile website.

Just for a minute, forget about your code, speed, or anything else that might confuse you. Check out things like the font size and points of emphasis on the page.

What draws your attention?

If you’ve used platforms such as Crazy Egg to analyze heat maps of the way website visitors browse on your desktop website, you can’t expect those results to be the same on your mobile pages.

You also need to take into consideration some other things.

Understand that people aren’t using a mouse to navigate. They’re using their fingers. Make sure all your buttons are far enough from each other and large enough to tap with a finger. Otherwise, the user experience will suffer.

If people have problems on your mobile site, it’s going to impact how frequently they use it, which can translate to poor search rankings.

Your mobile site needs to have a smooth navigation.

Use free tools to make sure your site is mobile friendly

At the end of the day, you’ve got to make sure your website has a mobile-friendly design.

If you’re trying to improve your mobile search ranking for Google, the most obvious tool to use is the Mobile-Friendly Test from the Google Search Console.

Here’s what the results looked like when I tested Quick Sprout through their program:

It’s simple and straightforward. My results showed Quick Sprout is easy to use on mobile devices.

If your website doesn’t do well on the test, use Google’s tools to fix the problem.

For those of you who are confused or don’t understand what these reports mean, you can always submit questions to forums or contact live customer support.

You can also check to see a more detailed description of where your mobile search traffic is coming from.

That way, you can segment your data and ultimately improve the customer experience while optimizing your mobile search results at the same time.

Recognize how people search from mobile devices

People don’t use their mobile devices the same way they use their computers.

Think about your own search behavior, and you’ll see what I’m talking about. When you’re sitting a computer, you’ve got plenty of time. You have two hands on the keyboard and can type long search phrases with ease.

But when you’re browsing on a mobile device, you’re on the go. Maybe you’re standing at an intersection, waiting to cross the street. Or maybe you’re in line at a coffee shop.