Just added to the program, Jacquie Ottman, founder and principal of J. Ottman Consulting, Inc., will provide attendees with an overview of her book, “The New Rules of Green Marketing, Tools and Inspiration for Sustainable Branding,” which is being called “The new green marketing bible,” and “The end all and be all of green marketing.” Ottman, considered to be the nation’s foremost expert on green marketing and eco-innovation, is an advisor to Fortune 500 companies, as well as the U.S. government’s eco-labels program. During her presentation, scheduled during the Tues., April 4, luncheon, Ottman will provide a peek at some of the strategies and stories from her book and will answer attendees’ most pressing questions related to green marketing.

As the session description explains, “Key stakeholders in the packaging supply chain continue the heavy lifting of developing definitions and functional systems that further sustainable packaging. Often this work starts with the challenge of identifying those areas on the supply chain requiring close examination; deciding which tools to use for optimal outcomes; and implementing strategies for mitigating problems.

“Experts in this session will explain the key issues surrounding this work and will also shed light on the realities at the brand owner and retail level. Are sustainable packaging decisions being made with a holistic viewpoint? Does the retail buyer know the fundamental questions they should be asking their suppliers about sustainable packaging? Presenters will describe the realities that exist in every stakeholder community in the supply chain, including the successes and where gains are still needed.”

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This session will also include an overview by von Zastrow of a special brief being released by the FMI entitled, “The Packaging Brief for Category Managers,” written especially for retail buyers.

Bonus session: Bioplastics LCA
Before the official conference begins, all SPS 2012 attendees are welcome to attend a bonus session led by Lise Laurin, director of EarthShift, entitled “A Working Tutorial on Sustainability ROI.” The working group will study the pros and cons of pursuing bioplastics from a life-cycle perspective. The session offers interactive learning and a practical education that will be applicable to sustainable packaging issues commonly experienced in the field.