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Topic: New Hasbro survey (Read 2828 times)

I just received another email from Hasbro offering another survey... mainly on the Jedi Point auctions. How many people got this:

Quote

Dear Pat,

Thank you for your current, or previous, interest in Hasbro STAR WARS action figures and accessories.

Because of your STAR WARS interest, we'd like to invite you to participate in a short online survey now.

For some of you, this will be the 2nd survey like thisyou've filled out. The first time was a few months ago, andwe want to see how things may have changed over time. So,even if you filled out the first one, we would really appreciate your filling out this survey as well.

Interesting, Pat. Was anything else touched on aside from the Jedi Master Points auctions, or was that it?

These feedback survey questions can obviously be very telling, as far as what things Hasbro's currently mulling over. I think it's a great idea for them to reach out to the collecting community for some relevant feedback on their product line(s) and marketing strategies.

Pat, I assume they were asking things like "would you participate in more JMP auctions in the future?"...

Did they ask anything about specific SW sub-lines, like Playskool, 12", Unleashed, etc.?

I just finished it. It was pretty similiar to the one from last time. No specific items mentioned to be auctioned and one of the questions was rate in 1st and 2nd place (out of nine items to choose from) what I feel would be the most interesting thing I'd like Hasbro to do regarding promotions and such.

I went with free toys after so many purchases (mail away promo's) as number 1. Number 2 was similiar to that....I certainly didn't pick none of the above or on-line memebership to sneak peeks (or something like that).

I like survey's and was glad to see that they are interested in trying to connect with the consumers.

2. In general how strong of a fan of STAR WARS would you say you are? Fanatical fan Extremely strong fan Very strong fan Average fan Not too strong a fan I do not consider myself a fan

3. How many years have you been buying/collecting STAR WARS figures or vehicles? years (in digits)

4. As best as you can estimate, how many STAR WARS figures and vehicles do you own? Less than 25 25-49 50-99 100-199 200-499 500 or more

5. From which, if any, of the following sources have you purchased STAR WARS items over the past 2 years? Please check all that apply: eBay Online stores (other than eBay) Online sites not solely dedicated to retail Catalogs None of the above

6. Approximately how much have you spent on your STAR WARS figures and vehicles collection in the past 12 months? Less than $25 $25-$99 $100-$249 $250-$499 $500-$999 $1,000 or more

7. When was your most recent STAR WARS figures or vehicle purchase? Within the past week Within the past 2 weeks Within the past month 2-3 months ago 4-6 months ago More than 6 months ago

8. Within the past month how many STAR WARS figures or vehicles have you purchased? 1 2-3 4-5 6-10 11-20 More than 20

9. Approximately how many Jedi Master Points, if any, have you accumulated since the program launch in 1999?

10. How many Jedi Master Points, if any, have you accumulated in the past month?

12. How did you find out about the Jedi Master Points Auction? (check all that apply) Pop-up on the www.starwars.hasbro.com website News on www.starwars.com Received an email announcing the Auction Fan/Collector websites/magazines Word-of-mouth Other (please specify)

14. Approximately how many times have you visited the Jedi Master Points Auction site?

15. Overall how satisfied were you with your experience at the Jedi Master Points Auction?

16. Did you bid on anything at the Jedi Master Points Auction?

17. Did the Jedi Master Points Auction influence you in any way to purchase STAR WARS figures or accessories in order to get more points? (Please select which statement best describes how the auction may or may not have influenced you) Yes, I wanted to buy new figures or accessories to get more points Yes, I wanted to buy pre-owned figures or accessories from sources like eBay or from other collectors in order to get more points No, I was not interested in participating therefore I was not looking to accumulate more points No, I had enough points already

19. Would you visit to the Jedi Master Points Auction if it were to run again in 2004 with the same format and procedures? Definitely Probably Not sure Probably not Definitely not

20. If the Jedi Master Points Auction were to run again in 2004 with the same format and procedures, how likely do you think you would be to bid on items? Definitely Probably Not sure Probably not Definitely not

21. Since October 1, the launch of the Jedi Master Points Auction, have you purchased any STAR WARS figures or vehicles, other than the items you may have won at the Auction? Yes No

22. Since October 1, the launch of the Jedi Master Points Auction, approximately how much have you spent on STAR WARS figures or vehicles, other than on the items you may have won at the Auction? (check one) $1-$10 $10-$24 $25-$49 $50-$99 $100 or more

23. What was the main reason you chose not to bid on anything in the Jedi Master Points Auction? Did not like product selection Already had products listed Did not want to cut package to get Jedi Master Points Bid amounts too high Didn't have enough Jedi Master Points Did not understand the auction process Not interested in STAR WARS Don't like to give personal information on internet Haven't see an item I like yet, but will keep looking Other (specify)

24. Hasbro STAR WARS was is considering various programs/services for STAR WARS collectors in the future. Listed below are several of the program/services under consideration. Please tell me which one of these programs you would be most interested in? Which would you be second most interested in?

Please put a "1" by the item you would be most interested in.Please put a "2" by the item you would be next interested in.Please do NOT use decimals, or select more than one item as 1st or 2nd.

Limited-edition or exclusive STAR WARS action figures and accessories I can purchase Promotions/contests where I could win free STAR WARS action figures and accessories Alerts letting me be among the first to learn information on new products and get product sneak peeks Alerts about retails sales promotions on STAR WARS action figures and accessories A "Rewards Program" that allows you to get free STAR WARS action figures and accessories based on the amount you spend on STAR WARS action figures and accessories (i.e. a "frequent buyers" program) Alerts letting you be among the first to learn behind-the-scenes information A personalized STAR WARS web site where I can track the action figures and accessories I own, and get STAR WARS information on topics I request Auctions where I can bid points I earn by purchasing STAR WARS figures and accessories I am not interested in any of the above

25. Please indicate which of the following categories includes your age. Under 12 12-17 18-24 25-29 30-34 35-44 45+

26. How many people are currently living in your household, including yourself?# of people (in digits)

27. Please check the ages of children under 18 currently living in your household (check all that apply) 0-4 years 5-10 years 11-17 years

28. Which of the following best represents your total annual household income (before taxes)? (check one) Under $15,000 $15,000-$24,999 $25,000-$34,999 $35,000-$49,999 $50,000-$74,999 $75,000-$100,000 Over $100,000 Don't know or Prefer not to say

29. Do you have any other thoughts or comments regarding the STAR WARS Jedi Master Points Auction?

So there you have it. It should come as no surprise that I was rather scathing about the JMP auctions being US only

Yesterday, I recieved the survey and filled it out right away. I like the idea that Hasbro listens to what the collectors would enjoy and promote an opportunity to ask us what we want in terms of promotions.

I was disappointed that the auctions ended when they did. I had been hoping that the super-inflated auctions would weed out the big bidders then have a chance to allow the medium and lower bidders with fewer JMP's to win some cool stuff.

I was really excited about the possibility of a frequent buyer program or limited edition SW action figures. Programs like these would be great to have as a more equalizing effect and a chance to get back a little somethin' from Hasbro.

Logged

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