Twitter, SBS sign World Cup deal

Public broadcaster SBS has secured a deal for social media giant Twitter to stream its coverage of soccer’s 2018 World Cup. In addition to a highlights package, Twitter Australia will stream a daily show to be called #WorldGameLive during the World Cup in Russia. The deal includes a revenue-sharing arrangement, and Twitter Australia MD Suzy Nicoletti notes that video streaming now accounts for more than 50 per cent of Twitter’s global advertising revenue.