With over 21+ years of experience in brand and packaging design, Matt has experience with large scale international brands through to small scale 'garage' projects. Gaining a wide breadth of experience, covering brand and name creation, brand story building, copywriting, packaging, NPD, digital and corporate identity.

Currently Creative Director of Onfire Design in Auckland. Overseeing projects through the studio, taking the lead on project research and design strategy while proactively working with each client to get the most out of their brands. Matt developed the studios premise of 'better not bigger', facing the challenges and embracing the opportunities this creates. From iconic brands to brave challengers, we help brands understand their strengths, who they are talking to and how to communicate to them then crafting unique expressions that help them thrive and stand out.