Getting Started With Your Trade Show Exhibition Booth

Getting Started With Your Trade Show Exhibition Booth

If you’re attending a trade show for the first time, there are several things you’ll have to do to make sure your custom exhibits are effective and attractive. Your booth is a marketing tool that increases the chances that attendees will stop at your exhibit and remember your company long after the trade show. These helpful tips can help you make a positive and lasting impression at your first trade show.

Colors

The colors for your booth display make a huge difference in the way that attendees perceive your business and products. If you’re using a lot of bright colors, you’re sending the message that your business is fun and exciting. This can be a good thing, as long as the neon or vivid colors are not so abundant that they are hard to look at for long periods of time. If you’re using jewel tones, this sends the message that your products are upscale and designed for customers who appreciate beauty and quality –shades like burgundy, hunter green, and royal blue are ideal for this type of display. If your customers include children or parents of children, primary colors (red, yellow and blue) are ideal for your trade show booth decorations since they immediately send the message that your products are kid-friendly. Color sends an important message about your company before you even talk to attendees, so you want to make sure you’re sharing positive non-verbal information about your business throughout the entire trade show.

Customization

Custom exhibits are most likely to be remembered after the trade show, so don’t forget to give your booth a few touches that are unique to your business. Create a logo that is sure to stand out and can easily be seen from several feet away. Choose the most attention-getting color in your marketing scheme, and use this color for your smaller promotional materials like key chains and USB drives. You can also customize your booth by showing a commercial or product demo on a screen that gives customers first-hand information about what you have to offer. You may also want to go with modular exhibits if you have limited space and several aspects of your booth that you want attendees to focus on. For instance, you can devote one module to your newest product and use the module as an advertisement for the products and its features. You can also add features like a prize wheel or a tablet that allows attendees to enter their contact information in a way that makes it easier for you to organize your leads.

Sharing Your Design

Remember that the way you share your exhibit booth builders and the process of creating a stunning trade show can also attract customers. Share your process online through your website and social media so that attendees can follow you on your trade show preparation journey. This will get potential customers invested in the trade show, and they’ll be much more likely to visit your booth and ask questions about your company and the services you have to offer.

Are you a 1st-time Trade Show Exhibitor? The Exhibit Company has an extensive array of designs and Exhibit Systems that can help you get started. You will be amazed at the visitors that will be attracted to your trade show booth and tradeshow exhibit displays. A first impression is a lasting impression for any company.