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Trade shows are a serious marketing medium in which we invest billions of dollars. In our quest to achieve business results, we often talk about getting the highest ROI (Return on Investment) or ROO (Return on Objectives). But what about the greatest ROF (Return on Fun)… more specifically, how do we make the shows fun for ourselves?

We are excited to announce that our clients, Dominion Dealer Solutions, was selected Best of Show for the National Auto Dealer Association Conference (#NADA2018) held this past weekend in Las Vegas. Congratulations to team #Dominion!

A shorthand formula to help with exhibit design goes like this: "Exhibit design should compel a particular audience into a specific conversation to achieve a measurable outcome." It doesn't cover every situation, but it does help set a pace for most design scenarios. Let's go phrase by phrase:

Obviously, we advocate exhibit design. Intentional, evocative and relevant design is important to any good face-to-face marketing endeavor. Commodity exhibits are available, and you can buy nearly anything off the internet.

Skyline Wins “Best of Show”

We are excited to announce that we were awarded “Best of Show” in the Large Exhibits category by EXHIBITORLIVE for one of our trade show displays. EXHIBITORLIVE is one of the trade show industry’s premiere events and we are extremely honored by the award. Skyline Exhibitor Source prides itself as one of the best and most innovative trade show display companies in Nashville and North America.

Join us for our upcoming trade show marketing showcase & seminar on Thursday, March 2nd, 2017 at the INCubator at the Hamilton County Business Development Center in Chattanooga! We are planning an educational and fun event with lunch, refreshments, prizes, and most importantly, valuable information to equip you and your team with the most innovative tools for trade show marketing success.

2017 Trade Show Display Trends

The trade show industry is constantly evolving to incorporate new technology, consumer preferences, and design trends, and this year has seen quite a few developments emerge. As we look toward 2017, here are some of the trade show display ideas you can expect to see popping up on exhibition floors in Nashville.

When it comes to designing your Knoxville trade show displays, there are so many elements to consider. You want to make sure the architectural design, graphics, and setup combine to create a display that captures attention and draws consumers.

Do you sometimes feel like your Knoxville trade show displays are failing to get your company the attention you thought they would? Do you wish your exhibits had more consumer traffic than they do? The answer may be as simple as becoming intentional about some key elements that are often overlooked. Listed below are three mistakes to avoid with your Knoxville Trade Show Displays:

Skyline Exhibitor Source has received a letter of congratulations from Tennessee Governor Bill Haslam commending our winning of the American Business Ethics Award. We are honored to receive this recognition by our state leader!

Skyline Exhibitor Source has been recognized nationally for the company's excellence in business ethics. The Foundation for Financial Service Professionals has awarded the Nashville trade show exhibit design and installation company The American Business Ethics Award (ABEA) in the "small company" category for 2014. Only one other company besides Skyline Exhibitor Source was awarded the honor this year, The Marvin Companies, in the "large company" category.

Ahh… your booth. It is a work of art isn’t it? You’ve worked hard making it look EXACTLY how you want it. Every angle, every detail, the lighting…it’s all perfect for that 10x20 space you exhibit in. Occasionally, you’ll hit the smaller shows in your 10x10 version of your trade show display, but that 10x20 is your sweet spot.