Over the past few years many companies have adopted characters for their marketing campaigns, companies such as: Argos (aliens)Compare The Market (Meerkat)Michelin (Michelin man)Confused.com (Brian the robot)Mozilla Firefox (Fox)M&M (The M&M men)Qualcomm (SnapDragon)The stakeholders of Stockley:AgentsInvestorsClientsMembers of the community

What the client needs.Security ExpansionGuaranteeReliabilityOversightNewsletters, leaflets and business cards are all things that can be thrown away but ask yourself this: could you bring yourself to throw away Stockley the cat?Stockley the cat will be given to the stakeholders of Stockley Close, whether they are put in an office, given to a child or put on a window sill. Stockley the cat will be a constant reminder of SEGROThis is one of many ways Stockley the cat would be interpreted in the offline campaign.SOMETIMES, YOU NEED MORE SPACE"Tt's short and snappy.""It's catchy.""Memorable."

ViralViral is something that is rapidly circulated throughout the media and online world. SEGRO has a strong offline presence and what we plan to do is make Stockley an online sensation. #StockleySelfieBudget forecastcost of producing the cat-£5 per catSUCCESSThrough this digital marketing campaign we aim to attract domestic and overseas companies to Hillingdon. We plan on raising awareness of Stockley Close with the hope that it is accompanied with a rise in revenue. How do we plan on measuring the success of this campaign?1.)Through the number of clicks we get on our banner online that will traffic you to the appropriate page on the SEGRO web site . 2.)Through the number of fully viewed adverts on YouTube.3.)Through the amount of likes and followers we get on social media.