Wednesday, December 14, 2005

Say Cheeeeeese!

More nice work from DY&R Moscow. My only worry is Teeth Protection, White Teeth, Good Taste (Vitamin C) and Fresh Breath....is there anything that Dirol does not do?? I generally have an opinion that any brand should clearly have one great idea to sell itself to the audience. Can a brand say everything and get consumers to believe it? I think no. Anybody got more views on the same thing.

2 comments:

kavya
said...

Well this ad reminds me of the book POSITIONING by Al RIES and JACK TROUT , where they mention the failure of a brand named CREST toothpaste. Venturing into different lines caused their failureSo well atleast after reading the book i wud agree with you