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Journal

I’ll never forget the moment my pediatrician asked what, exactly, I was using on my baby’s skin. I was five months into new motherhood and, bleary-eyed with exhaustion, hadn’t noticed the patches of tiny bumps behind his knees and elbows she called eczema.

Luckily, as is usually the case with motherhood, the only one passing judgement on my parenting was me. But as the doctor gently asked questions about our nighttime routine, I was aghast to learn that the things I’d thought I was doing to soothe him were actually wreaking havoc on his skin.

If you’d asked our grandmothers about parabens or phthalates, they would have looked at you with a blank stare. When it comes to safe, clean skincare for women, we’ve still got a ways to go—but we’ve come pretty far. In the past decade, scientists have discovered a slew of made-by-Mother-Earth superfoods and oils that are loaded with nourishing, skin-protecting properties. The good news: We grown-ups really can eat our veggies and get glowing, healthy skin from them, too. We're passionate about bringing these super-ingredients to the littlest members of our families. Every single ingredient we use is top-tier, plant-based, scientifically vetted,...

Ours was more like a series of “wait, really?!” moments. Or falling so far down a rabbit hole that there wasn’t any going back.

We’re a group of doctors, scientists, and analysts; not beauty or baby industry execs. But as parents, aunts, and uncles ourselves, the more we discovered about how the products marketed towards the children in our livesare made,the more convicted we became that all families deserve better.

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I’ll never forget the moment my pediatrician asked what, exactly, I was using on my baby’s skin. I was five months into new motherhood and, bleary-eyed with exhaustion, hadn’t noticed the patches of tiny bumps behind his knees and elbows she called eczema.

Luckily, as is usually the case with motherhood, the only one passing judgement on my parenting was me. But as the doctor gently asked questions about our nighttime routine, I was aghast to learn that the things I’d thought I was doing to soothe him were actually wreaking havoc on his skin.

If you’d asked our grandmothers about parabens or phthalates, they would have looked at you with a blank stare. When it comes to safe, clean skincare for women, we’ve still got a ways to go—but we’ve come pretty far. In the past decade, scientists have discovered a slew of made-by-Mother-Earth superfoods and oils that are loaded with nourishing, skin-protecting properties. The good news: We grown-ups really can eat our veggies and get glowing, healthy skin from them, too. We're passionate about bringing these super-ingredients to the littlest members of our families. Every single ingredient we use is top-tier, plant-based, scientifically vetted,...

Ours was more like a series of “wait, really?!” moments. Or falling so far down a rabbit hole that there wasn’t any going back.

We’re a group of doctors, scientists, and analysts; not beauty or baby industry execs. But as parents, aunts, and uncles ourselves, the more we discovered about how the products marketed towards the children in our livesare made,the more convicted we became that all families deserve better.