GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.

The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers will only pay for information that serves up real value.

Nick Palmer of Hall & Partners | Open Mind has a fantastic piece in the June edition of the Australian Market & Social Research Society newsletter titled From collectors to curators. Similar to the post from Tom Anderson a few weeks ago, it's simply too good not to post here as well. Nick nails the argument that competitive pressure from new technologies combined with a fundamental shift in client business needs and realities means that market research has to evolve in order to stay relevant. Regular readers know that this is a common theme for myself and others here at the GreenBook blog, and it's gratifying to hear the message being reiterated from so many thought leaders in the global industry. It appears that it is sinking in, and watching what happens next is going to be very interesting indeed! Enjoy this new contribution to the debate from Nick Palmer; I know it will make you think.