In 1998, Chopard became an official partner of the Cannes International Film Festival. The glamorous watch and jewellery company made its contribution to this cultural event by redesigning the Palme d'Or.

Chopard also supports the film industry in Cannes with the Trophee Chopard awarded to talented young actors.

The legendary Mille Miglia car race has been held annually from 1927 to 1957 and was revived in 1977, taking its competitors over a distance of 1000 miles through magnificent Italian countryside from Brescia to Rome and back again. Passionate about vintage cars, Karl-Friedrich Scheufele has been playing an active part in the race since 1988, when Chopard supported this event as a main sponsor and official timekeeper for the first time. In his words: “Lovers of fine automobiles are said to have a weakness for precious timekeepers and vice versa. In both domains, extreme precision and sporting elegance play an important role”.

Chopard’s official participation in this exceptional race underlines the close link between the company and historic motor sports. The Grand Prix Historique is an impressive retrospective of the golden days of motor sport. As a tribute to the race, Chopard created its Grand Prix de Monaco Historique collection, a series of exceptional chronographs. On the occasion of each race, Chopard presents a new model of the popular timepiece to the winning drivers, a tribute to their driving skill.

The Ennstal-Classic is known as one of the most prestigious classic car rallies in Europe. Its motto is “driving in the last paradise”. Participants and spectators from more than 20 countries are fascinated by the incredible number of vintage and classic cars, built between 1921 and 1972, roaring through the breathtaking Austrian landscape. Chopard has sponsored this event for the past two years, and issues every year an exclusive limited edition watch..