Yeah, but... Can your brand help me lose weight?

Yeah, but... Can your brand help me lose weight?

Swimsuit season is right around the corner and many of us are trying to find ways to trim a few pounds… Quickly! Here in Oklahoma City, that task just got a little easier with the 2nd Annual Weight Loss Challenge presented by SUBWAY® restaurants.

The 12-week challenge starts with a weigh-in at any of the OKC metro YMCA locations April 22nd – May 9th and concludes on August 13th at the State Fair Park, right before the Midnight Streak Run. The winners will be announced by Jared Fogle, the SUBWAY® spokesperson.

ROBYN Promotions was thrilled to work with Mason & Moon to develop the unique coupon card that participants will receive. The plastic card is the size of a credit card and features peel-off coupons on the back for SUBWAY® sandwiches during the promotional period.

Mason & Moon handles all the marketing and advertising for SUBWAY® in 26 markets in OK, TX, AR, KS and LA, but this is the only market with a program like this. “We hope to fine tune the program and take it to other markets soon,” said Melissa Richey, Promotions/Public Relations Director at Mason & Moon.

Last year, there were 365 entries, but many more are expected to participate this year. Not only will participants be able to use their cards to save $50, but they are also eligible to win some spectacular prizes:

Last year's Top 3 winners each lost more than 40 pounds during the challenge... And are still losing! In fact, the woman who was the grand prize winner lost 45 pounds and her husband lost 30... and is no longer a diabetic!

Perhaps the best way to promote your brand is to help your customers live longer.