Apple refreshes its Mac range

Apple has announced a range of new models and developments across its Mac range, Both the Mac Pro and iMac see impressive improvements under the hood, while a new 27-in LED cinema display also debuts, alongside a desktop version of Apple’s Magic Trackpad.

The new Apple Mac Pro line-up is now available with up to 12 processing cores, and as a a result can offer up to a 50% improvement on performance compared to the previous generation of Mac Pros. Other improvements include the latest quad-core and 6-core Intel Xeon processors, all-new ATI graphics performance and the option of up to four 512GB solid state drives.

The new Mac Pro line-up arrives with Apple’s Magic Mouse as standard, but for the extra price of £59 you can order Apple’s new Magic Trackpad. The Trackpad brings the Multi-touch and gesture control of the Mac notebook series to the desktop, including finger-controlled scrolling, zooming and rotation.

The new Mac Pro line up starts off with a suggested retail price of £1999, though prices soon increase as you customise the model with more features.

If the Mac Pro series is a bit out of your price range then fear not, as Apple has also updated its all-in-one iMac range. The new models features Intel Core i3, Core i5 and Core i7 processors, as well as improved ATI Radeon graphics capabilities. Customers purchasing the 27in version of the iMac have the option to upgrade to an SSD drive. Other features of the iMac include an on-board card reader, video and audio output and firewire port, while all models ship with Apple’s Wireless Apple Keyboard and Magic Mouse.

Completing the slew of new Apple products is a new 27in LED Cinema Display. The new display offers a 2560 x 1440 resolution, offering 60% more space than the 24in LED Cinema Display. The monitor is not only for visuals however, and it also features a built-in iSight video camera, microphone, speakers and MagSafe connector.

The 27in LED Cinema Display features a 16:9 aspect ratio and is constructed from glass based on an aluminium stand, with the display itself offering an ultra-wide 178 degree viewing angle.

For more information on all the new Apple products, either visit the Apple website or see the full releases below.

Apple Unveils New Mac Pro With Up to 12 Processing Cores

CUPERTINO, California-July 27, 2010-Apple® today unveiled a new Mac® Pro line with up to 12 processing cores and up to 50 percent greater performance than the previous generation.* Featuring the latest quad-core and 6-core Intel Xeon processors, all-new ATI graphics and the option for up to four 512GB solid state drives (SSD), the new Mac Pro continues to deliver amazing performance and expandability for the most demanding consumers and professionals.

“The new Mac Pro is the most powerful and configurable Mac we’ve ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With up to 12 cores, the new Mac Pro outperforms our previous top-of-the-line system by up to 50 percent, and with over a billion possible configurations, our customers can create exactly the system they want.”

At the heart of the new Mac Pro’s performance are next generation quad-core and 6-core Intel Xeon processors running at speeds up to 3.33 GHz. These multi-core processors use a single die design so each core can share up to 12MB L3 cache to improve efficiency while increasing processing speed. These systems feature an integrated memory controller for faster memory bandwidth and reduced memory latency; Turbo Boost to dynamically boost processor speeds up to 3.6 GHz; and Hyper-Threading to create up to 24 virtual cores. The Mac Pro now comes with the ATI Radeon HD 5770 graphics processor with 1GB of memory and customers can configure-to-order the even faster ATI Radeon HD 5870 with 1GB of memory.

For the first time, Mac Pro customers have the option to order a 512GB SSD for the ultimate in reliability and lightning fast performance. With the ability to install up to four SSD drives in the system’s internal drive bays, the new Mac Pro can provide ultra high-speed disk bandwidth and random disk performance, two times faster than the average performance of a standard disk drive.** Mac Pro also now features two Mini DisplayPorts and one dual-link DVI port. The additional Mini DisplayPort output allows customers to connect two LED Cinema Displays without an additional graphics card or adapter and the dual-link DVI port supports legacy DVI-based displays up to a resolution of 2560 x 1600 pixels.

Every Mac Pro comes with Apple’s innovative Magic Mouse and customers can also order Apple’s new Magic Trackpad as an option. The Magic Trackpad brings the intuitive Multi-TouchTM gestures of Mac notebook trackpads to the desktop. With its glass surface, the wireless Magic Trackpad allows users to scroll smoothly up and down a page with inertial scrolling, pinch to zoom in and out, rotate an image with their fingertips and swipe three fingers to flip through a collection of web pages or photos. The Magic Trackpad can be configured to support single button or two button commands and supports tap-to-click as well as a physical click. Magic Trackpad is available separately for £59 inc VAT.

Continuing Apple’s commitment to the environment, Apple’s desktop lineup is a leader in green design. The Mac Pro meets stringent Energy Star 5.0 requirements and achieves EPEAT Gold status.*** The Mac Pro enclosure is made of highly recyclable aluminium and the interior is designed to be more material-efficient. The Mac Pro uses PVC-free internal cables and components and contains no brominated flame retardants. The new Apple Battery Charger provides a convenient and environmentally friendly way to always have a fresh set of batteries for your Magic Trackpad, Magic Mouse and Wireless Keyboard. The Apple Battery Charger is available as an option for £25 inc VAT and comes with six long shelf life rechargeable batteries.

Every Mac also comes with Mac OS® X Snow Leopard®, the world’s most advanced operating system, and iLife®, Apple’s innovative suite of applications for managing photos, making movies and creating and learning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, core technologies and out of the box support for Microsoft Exchange. iLife features iPhoto®, with breakthrough ways to organise and manage your photos by who appears in them and where they were taken; iMovie® with powerful easy-to-use features such as Precision Editor, video stabilisation and advanced drag and drop; and GarageBand® which offers a whole new way to help you learn to play piano and guitar.

**Testing conducted by Apple in July 2010 using preproduction Mac Pro 12-core 2.93 GHz units and shipping Mac Pro 8-core 2.93 GHz units, all configured with 6GB of RAM. Based on render performance of Maxwell Render 2.0.3 using Benchwell’s sculpture.mxs. Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Pro.

***EPEAT is an independent organisation that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognised as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net .

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Apple Updates iMac Line

CUPERTINO, California-July 27, 2010-Apple® today updated its all-in-one iMac® line, widely praised as the world’s best desktop computers, with the latest Intel Core i3, Core i5 and Core i7 processors and powerful new graphics. Starting at £999, the new iMac line is the fastest ever with dual-core processor speeds up to 3.6 GHz, quad-core speeds up to 2.93 GHz and discrete graphics including the powerful ATI Radeon HD 5750. The new Magic Trackpad, with a smooth glass and aluminium design, gives iMac users the same intuitive Multi-TouchTM gestures that Mac® notebook customers have come to love and is available separately for £59 inc VAT.

“We took the world’s best all-in-one and made it even better,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With the latest processors, high-performance graphics and signature aluminium and glass design, customers are going to love the latest iMac.”

Dual-core Intel Core i3 and Core i5, and quad-core Core i5 and Core i7 processors set a new benchmark for iMac performance. The processors feature an integrated memory controller to access the system memory directly, allowing the new iMac to take full advantage of its faster 1333 MHz memory. New discrete ATI Radeon HD processors deliver incredibly smooth, crisp graphics for the most demanding 3D games, creative software and technical applications. iMac displays feature IPS technology to deliver a brilliant image across a wide 178 degree viewing angle. The SD card slot on the iMac now supports the SDXC format to handle the latest high-capacity storage cards. Customers of the 27-inch iMac have the option to order a 256GB solid state drive (SSD) as a primary or secondary drive. The iMac SSD supports up to 215 MB/s data transfer rates for faster startup and application launch times.

Every iMac comes with Apple’s innovative Magic Mouse and customers can also order the new Magic Trackpad as an option. The Magic Trackpad brings the intuitive Multi-Touch gestures of Mac notebook trackpads to the desktop. With its glass surface, the wireless Magic Trackpad enables users to scroll smoothly up and down a page with inertial scrolling, pinch to zoom in and out, rotate an image with their fingertips and swipe three fingers to flip through a collection of web pages or photos. The Magic Trackpad can be configured to support single button or two button commands and supports tap-to-click as well as a physical click.

Continuing Apple’s commitment to the environment, Apple’s desktop lineup is a leader in green design. The iMac meets stringent Energy Star 5.0 requirements and achieves EPEAT Gold status.* iMac features LED-backlit displays that are mercury-free and made with arsenic-free glass. iMac uses PVC-free components and cables, contains no brominated flame retardants, uses highly recyclable materials and features material-efficient system and packaging designs. A new Apple Battery Charger provides a convenient and environmentally friendly way to always have a fresh set of batteries for your Magic Trackpad, Magic Mouse and Wireless Keyboard. The Apple Battery Charger is available for £25 inc VAT and comes with six long shelf life rechargeable batteries.

Every Mac also comes with Mac OS® X Snow Leopard®, the world’s most advanced operating system, and iLife®, Apple’s innovative suite of applications for managing photos, making movies and creating and learning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, core technologies and out of the box support for Microsoft Exchange. iLife features iPhoto®, with breakthrough ways to organise and manage your photos by who appears in them and where they were taken; iMovie® with powerful easy-to-use features such as Precision Editor, video stabilisation and advanced drag and drop; and GarageBand® which offers a whole new way to help you learn to play piano and guitar.

Pricing & Availability

The new iMac line is shipping now and available through the Apple Store® (www.apple.com/uk ), Apple’s retail stores and Apple Authorised Resellers.

*EPEAT is an independent organisation that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognised as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net .

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Apple Unveils New 27-inch LED Cinema Display

Apple Unveils New 27-inch LED Cinema Display

CUPERTINO, California-July 27, 2010-Apple® today unveiled a new 27-inch LED Cinema Display with stunning 2560 x 1440 resolution and 60 percent more screen real estate than the 24-inch LED Cinema Display. Featuring a built-in iSight® video camera, microphone and speakers, powered USB 2.0 hub, and universal MagSafe® connector, the new LED Cinema Display is an ideal companion for the MacBook® family or a Mac® desktop, and is available for $999.

“With built-in MagSafe charging, iSight camera, speakers, and USB ports, the LED Cinema Display is ideal for MacBook and MacBook Pro users,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With its massive 2560 x 1440 resolution, the new 27-inch LED Cinema Display is a perfect fit with our powerful new Mac Pro, and it gives iMac users an easy way to double their screen real estate.”

The new, larger 27-inch LED Cinema Display features a beautiful 16:9 edge-to-edge glass display on an aluminium stand with an adjustable hinge that makes tilting the display almost effortless. The LED Cinema Display has vivid colours and exceptionally high contrast and uses a premium display technology called in-plane switching (IPS) to provide a brilliant image across an ultra wide 178 degree viewing angle.

Designed as a companion for any Mac notebook or desktop, the 27-inch display includes a built-in iSight video camera for video conferencing, an integrated MagSafe charger to keep Mac notebooks charged, built-in Mini DisplayPort connectivity for video and audio input and a powered three-port USB 2.0 hub so customers can charge their iPhone® or iPod® even when they take their MacBook with them.

The new LED Cinema Display now includes a new ambient light sensor which automatically adjusts the display brightness based on external lighting conditions and uses only as much energy as necessary to provide an optimum viewing experience. Made with mercury-free LED technology, arsenic-free glass and highly recyclable materials, the LED Cinema Display meets stringent Energy Star 5.0 requirements and achieves EPEAT Gold status.* The new display contains no brominated flame retardants and all cables and components are PVC-free.

Pricing & Availability

The new LED Cinema Display will be available in September through the Apple Store® (www.apple.com/uk ), Apple’s retail stores and Apple Authorised Resellers for a suggested retail price of $999 (US). International pricing will be announced at a later stage. The LED Cinema Display requires a Mac with Mini DisplayPort.

*EPEAT is an independent organisation that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognised as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net .

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.