For starters, assuming the Luntz Global findings are correct about the "Snapchat Generation"'s optimism (and note that other recent polling finds different results on this topic), then clean energy marketers might want to consider focusing their messaging to this generation on how clean energy is all about a bright, prosperous, sustainable future.

"Last year -- if you look at all of the investment in new electricity generation in the United States, almost three-quarters was from renewable energy, mostly wind and solar," while coal-fired power plants are being canceled left and right.

According to Garth Neuffer, Tigercomm’s Senior Communications Counselor, effective thought leaders must be able to communicate effectively with the public. “I think one of the common failings of attempted thought leadership is to get too focused on the technical details of a pretty complicated issue set,” he said.

We’ve been beating the drum for several years about the need for cleantech to play “full contact” against the fossil fuel lobby. Back in December 2010, for instance, Tigercomm Founder and President Mike Casey argued that the growing success of solar and wind power had caused “dirty...

As we head into 2016, we thought that a quick guide to a few cleantech podcasts would be helpful for communicators, analysts, investors and industry profesisonals who want to stay on top of this dynamic, far-flung sector. Here are a few that jumped out at us; please let us know if there are others you listen to and would recommend. Thanks.

As we're sure you are aware, 2015 has been a busy, and very exciting, year for clean energy. Here at Scaling Green, we've been excited to cover it all, from start to finish. We're also very interested to know what our readers found most intriguing. With that, here are the top 15 Scaling Green blog posts of 2015, based on number of views.

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We agree with the conclusion reached by PV Magazine, that although growth in renewable power in the United States is increasingly driven by non-RPS factors, "[t]his does not mean that RPS policies are not important."

Here are some key points from a new study by the Brattle Group for NRDC, entitled "Advancing Past 'Baseload' to a Flexible Grid," which argues that far from being a problem, a higher share of clean energy is actually a great opportunity for a wide variety of reasons.

In sum, the future looks extremely bright for clean energy, and for cleantech more broadly. The question isn't whether these sectors will grow rapidly, but simply how rapidly they'll grow. On that, we'd argue that EIA is far too conservative (or pessimistic, if you prefer), while BNEF is quite possibly too conservative as well, although they appear to be much closer to the mark than EIA's typically bearish-on-renewables, bullish-on-fossil-fuels forecasts.

According to a new report by the Energy Storage Association (ESA) and GTM Research, the U.S. energy storage industry is on fire, having just "deployed 71 MW of energy storage in Q1 2017...up 276% from the 18.9 MW deployed in Q1 2016," and with a lot more growth on the way.

See below for video of Chris Brown of Vestas, keynoting the opening session on day two of WINDPOWER 2017, concluding today in Anaheim, CA. According to Brown, who is completing his tenure as Chair of the American Wind Energy Association (AWEA), the next five years will be the "best five years of your life" for the wind power industry.

But wind and other major cleantech sectors rely on distribution-only or distribution-mostly strategies that leave most of the marketing communications (“marcom”) power of these tools on idle. This year, we looked at why that happens. A few external drivers explain a lot.