Serious Eats: Talk

Tomato Sauce outta can? Gross!

The other day, I wanted to conduct an experiment with some friends of mine. I bought some pre-made ricotta cheese stuffed, ravioli, ingredients for home-made tomato sauce and the canned tomato sauce.

In a "blind" test, I asked them if they liked the pasta + sauce (homemade) the first time around. they all said yea, it was great. Second time around, I asked them if they liked it again(store bought) said it was hard to tell the difference.

I then told them, the first was storebought (a lie) they all said

tomato sauce outta can? Gross!

How do you guys feel? Is it all in our heads? Does perception take over the reality of taste?

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