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Netflix deal with Comcast sends its traffic -- and money -- directly to the ISP instead of middlemen

Netflix deal with Comcast sends its traffic -- and money -- directly to the ISP instead of middlemen

Comcast should see its ranking in Netflix's speed report begin to recover after the two reached an agreement that reportedly has the streaming giant paying the provider directly to ensure more bandwidth. The exact details of the deal are a little murky, but it's a long term contract that will have Comcast connecting to Netflix servers inside third-party data centers.

The company has previously sought to have its servers placed directly inside Comcast's data centers, but the new arrangement will still reduce Netflix's dependence on middlemen like Cogent.