What’s being linked to in the above tweet is a Chrome plugin that will prevent you from seeing any type of autoplaying video in the Chrome browser. However, if you’re not using Chrome, then the plugin will obviously be of no use to you.

What does this mean for the future of search? Well, Wired published a rather insightful article with potential answers to that very question.

If nothing else, it opens up a window of opportunity for Google’s competitors:

“Perhaps the changes at Google aren’t enough to send you into the arms of a competitor quite yet, or to get regulators to take a second look at Google’s search dominance. But it means that the time is ripe for more competition.”