Tuesday, September 7, 2010

Creative Design in Practice

At Paramount, we're constantly looking for ways to improve ourselves. If someone else had a great idea, we feel they deserve credit for that idea! The work being done at American Exhibition Services is no exception - they have great ideas, and run with them. One challenge companies often have when it comes to design, especially with large format printing, is creating new places for advertisements. When all of your usual locations are taken (for instance, billboards, benches, etc.), it is time to think a little out-of-the-box. American Exhibition Services does it right - check out how they took an innovative location, and made it grab the attention of any passerby.

And hey, props to them! If that stair graphic didn't grab someone's attention, I don't know what will! Keep up the good work, AES!