Tuesday, May 28, 2013

Wells Fargo will roll out "sweeping changes" to its website in the next few weeks, aimed at organizing information and products around goals or life stages -- like going to college or retiring.

The bank has begun notifying customers that the changes are coming, pledging a "cleaner design" and suggestions on products that may be of interest.

"The goal is to bring the consultative service approach from our 6,200 stores to the online environment," spokesman Josh Dunn says in an email. "We also want to make it easier for visitors and customers to learn about financial topics, make good financial choices and ultimately get the financial products and services they need to succeed financially."