Beauty Blogger Invents 'The Chocolate Challenge' And Oh, Holy F*ck

We've seen a deluge of questionable beauty trends in the last few years, encouraging impossible beauty standards and patriarchal norms (to say the least). Foot conturing, ew. The A4 waist challenge - don't get us started.

But 'The Chocolate Challenge'?

As in, covering your face in chocolate to see how you'd look if you were black?

LIKE, BLACKFACE?

ARE YOU F*CKING KIDDING US WITH THIS, IDIOT HUMANS?!

Beauty blogger Vika Shapel posted a photo of herself and a friend, each with half of their face painted brown.

‘Something fun is coming to YouTube,’ Vika wrote on Instagram. ‘IDK if there is a challenge like this but we haven’t seen it so I’m calling it The chocolate challenge!

Vika deleted her Instagram and Twitter, and removed all her videos from her YouTube, but not before hundreds of people had screenshotted her deeply offensive idea.

She told Yahoo Beauty that she ‘wasn’t aware of the whole black-face concept’, and wanted to see how she would look ‘in a deeper skin tone’.

‘I would like to apologize to people that were hurt or offended by my post, and it won’t happen again,’ she added.

Stop the world, we want to get off now.

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