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Subaru to Embed Wifi Hotspot in Cars

WASHINGTON, July 23, 2010 – Subaru is making its foray into the internet age with its new hotspot technology.

The new Subaru Mobile Internet system creates a Wi-Fi hotspot for up to ten users with a radius of 150 feet with a 3G connection provided by Autonet Mobile, and Subaru covers the first three months of service.

The service is a “Genuine Subaru Accessory” covered by warranty, and costs $499, plus a $35 activation fee and a one-year subscription at $29 per month is required. Which puts it in line with current mobile hotspot offerings offered by Verizon, Sprint and AT&T.

Autonet Mobile is the self-proclaimed “first internet based Telematics and Applications service platform for the Automotive transportation market,” and has deals with Chrysler, Volkswagen, General Motors and Subaru.