Showcase: Woven Shirts

Woven shirts are super trendy right now,” says Kirsten King, sales executive at alphabroder (asi/34063), “and with many different patterns and cuts to choose from, there’s a style for everyone.” As with everything else, consider the end-user. A clean, crisp classic look might appeal to a slightly older demographic, King notes, while a more modern, active cut with a bolder pattern will likely appeal to a younger audience.

He adds: “Features that will benefit the comfort of the wearer – such as moisture wicking and breathability – are always key, combined with treatments that increase the durability and longevity of the product, like non-shrink and fade fabrications, wrinkle release, snag protection and antimicrobial properties. Polos are great for layering, with a promotional jacket, for instance, to complete a uniform program or give out at a trade show.

Morra emphasizes the importance of creativity when it comes to this fashion must-have. “Utilizing colorblocking with decoration is a hot trend right now; more and more companies are thinking outside of the box when promoting their brand on apparel,” he says.

He suggests considering polos for golf tournaments, service wear and travel wear. Popular colors include white, black and navy, as well as bright hues, which can be offset by a neutral-colored logo.