A new way to experience Japanese culinary culture

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What We Do

Spreading the Gospel of Japan’s Cuisine to the World

We at Nakahigashi have reason to feel deeply about the essential values
of the Japanese culinary method, and we aim to express our enthusiasm through
the restaurants we create, and by supporting the sale and promotion of
food provisions alongside superb local foods in an integrated, holistic
manner.

Restaurant Creation

When we create restaurants we attempt to use the centuries-old wisdom of
Japan’s food traditions, which grew upon a foundation of a rice and vegetable
diet, to partake of local culinary cultures across the globe, recognizing
the commodities they treasure, their individual food “vocabulary”, and
their means of distribution. In this way we build restaurants and menus
that feel familiar, friendly… like home.

Training Staff

Serving, for us, isn’t simply about presentation. Anyone who has visited
Japan knows that the traditions of service, honed over centuries, form
a type of communication between souls. The near-sacred character of food
requires an attitude of grace and caring that is expressed in every action
the server performs, making the guest feel welcome, and honored. It’s a
thing people remember, long after the meal is finished.

Enterprise Support

When Japanese businesses leave Japan they face a range of difficulties
from local laws and customs to variations in culture and experience that
they’ve never encountered. They also frequently suffer the loss of an enterprise
infrastructure that connects their fundamental business with purveyors
on one hand, and the consumers they need to reach on the other. It’s the
reason many great culinary businesses never leave Japan.

Nakahigashi works from a wealth of experience and position of authority
to promote Japanese products through restaurants and events in New York,
Kyoto, and elsewhere. We gather research directly from guests and chefs
to build an understanding that enhances the opportunities of the businesses
we serve.

MIZUHO NO KUNI : The Land Abundant with Rice

The green of fresh, young rice sprouts and the blue of the water that surrounds
them are Nakahigashi’s colors. It’s these colors that we feel reflect the
culinary and cultural heart and soul of a Japanese people for whom rice
was central to all life through the ages.