Marketing Lesson from the Music Industry

Do you know of another industry that has dealt with change the way the music industry has? Since the 1970’s the format of music has changed considerably. We have gone from records to 8-Track tapes in the 70’s to Cassettes in the 80’s to Compact Discs in the 90’s to .mp3 in 2000’s to paid music sites like Spotify and Pandora in 2010+. Artists continue to market their music, but the the way they do has changed. In fact I would argue that many artists are touring more these days to help keep their music fresh with respect to their listeners.

(Paragraph #2) If you were an artist trying to make it today, what would you do? In my case I would probably make it a point to engage more with my audience by posting information on Facebook, Youtube and maintaining my own website. I would see the whole process as a way of being responsible to my listeners. I would provide insight into music I am currently writing. I would provide updates when I am on the road touring. I would encourage followers to post and share their concert and listening experience. Word-of-mouth advertising would be the focus.

After looking at this industry, it is amazing to me to see the parallels of the music industry and the current culture I am in with respect to the analytical testing arena. In my current industry, people rely on the results of various analysis. The analysis methods used to be done by hand. Today, there are approved methods that are implemented using new instrumentation technology and more precise analysis. When it comes down to it, our clients still want to answer basic questions like: (is my water safe to drink?), (does my soil have the right nutrients for plant growth?), (what does the nutrition information look like in my food product?).

In addition, I am currently reviewing (Paragraph #2) is my business that much different than an artist in the music industry? In a world full of noise it is easy to get lost with respect to others in my industry and an ever changing culture of new processes, technology and increased content being shared everyday. The goal here is to not get caught up in the change, but continue to plan and change the way we approach our clients. It is all about building influence.

Building influence is my goal. In order to do this, I need to make sure people know how the service we provide offer value. At Midwest Laboratories, we provide a wide array of analysis. One of the areas we provide valuable analysis is in the area of pet treat analysis. I recently took the time to describe what our analysis provides and I have been quite pleased with the questions and responses I have received from this article. The process is really quite simple, if you take the time to look at what you do and how you can get that message out to the people who need or may want your service in the future.