Wondering how to use Twitter Lists to support your marketing strategy? Let’s take a look at the National Hockey League’s use of this new feature to engage its fans.

Image via Wikipedia

As I described recently, Twitter Lists enable you to easily follow a group of users who have been grouped together by other Twitter users. Selecting people to include on a list is an endorsement of the value of their contributions.

The NHL has taken this concept one step further by leveraging lists as a crowdsourcing tool. Here’s what they did:

Quite a success story. The NHL’s effort has enabled it to collect customer data and helped its fans to connect with each other. The response from fans definitely shows how Twitter Lists can be a major resource for companies and organizations seeking to reach out to their constituents.