B2B, B2C, C2C, C2B, O2O, if you still don't understand the meaning of the above a few words, then again to the new word & ndash;& ndash;T2O, the whole word is & ndash;& ndash;TV TO Online.With rotten street O2O identical, in essence, T2O mode is not a single business model, but by O2O mode on the basis of the derived a alongside coke marketing, is a time when you watching TV target code can use a mobile phone and shopping place an order., such as the dragon TV hit the annual abuse heart big drama & ndash;& ndash;"Why sheng's xiao took such a marketing mode.

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In fact, the T2O concept is not new.You remember in the first half of 2014 the fire of the our country 2 "on the tip of the tongue?Before 2 hit the tip of the tongue, taobao had signed a cooperation agreement with the producers, taobao become only the tip of the tongue sole integrated communication experience platform 2.Data according to taobao, "in our country on the tip of the tongue" broadcast day 5, 5844791 people in the site search snack specialty, 20.05 million people read relevant food page, clinch a deal the more than 7.29 million.In marketing model, 2 with taobao's cooperation with the tip of the tongue or belong to the primary stage, namely the audience watching the TV target experience, write down the name of commodity, then purchase, in taobao page Settings section columns such as chagan lake fish, wenzhou rice cake, in order to closely connected with the program, the home page of taobao promotion zone according to section for each target also different rolling out the latest selling goods, should be said that, the combination of both to obtain good performance;Next, the travel channel, taobao with catic d the tripartite joint broadened in addition to The Times in the true sense & other;T2O & throughout;(TV) to ONLINE mode to reality TV show "luyu gift" tourism as an example, taobao travel after the program will be synchronized ONLINE "luyu gift" activity project, project including interaction and honeymoon abroad and other products sales.Catic to use its own sales network all over the country, and send the product to the user side.

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On the operation mode of it, the role of the travel channel is content makers, catic d is logistics distribution, taobao is the commodity sale the seller with drainage, with the tip of the tongue 2 electricity mode is not the same, & other;T2O & throughout;Model adopted the scan qr code directly into the commodity link model, compared with Yu Jinjun e-commerce sites or through mobile phone website into a mode of operation more convenient, and more adapted to the needs of the development of the mobile terminal.Easy for general audience to accept.Then the hunan satellite TV "where dad 2", dragon TV, "the goddess's new clothes" are adopted this model.

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Maybe there are more than the bottom, the partner selection of the ali the dragon TV channel TV & ndash;& ndash;"Why sheng's xiao", than "luyu gift" further is that the consumers only need to use mobile phone while chasing play and Oriental satellite TV channels, can enter the day the cat structures, interactive zone, the audience can see the section page with TV synchronization on new hello how are you, tiffany tang drama clothing, also gives the interactive purchase discount, finish see while buy, premise is, of course, you want to install the heavens cat mobile client.

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According to SMG with days cats are given together, this is the day the cat & otherThe stars plan & throughout;Part of the so-called stars plan is ali to promote new interactive cooperation around the TV shopping, dragon TV, of course, is the day the cat & other;Take off all over the sky star & throughout;The first star of the plan.So the question comes, day cat stars can succeed?

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Let's say "why sheng xiao's" the show, the network romance writer gu aimless work ten years ago into the current but also, plus orea and tiffany tang the two youth fashion icon, those beautiful warmth heart abuse of drama, deduce a era topic enough enough not to say, all kinds of fashion clothes, implantation of products is also a hash, you can imagine wal in can play dress up like & other;Brother sharp & throughout;?Even & other;Brother sharp & throughout;Cat is a selling point, as a result, the producers with day party has reason to believe that, and it plays for T2O is excellent, the rule is simple, the day the cat buyer is "why sheng's xiao" audience, hit it off.

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But, fat cats want to weak weak ask, "why sheng xiao's" real, how many is a risk-averse sat in front of the television after show?Fat cats himself, for one, after play behavior basic on MAC with tablet, occasionally sat in front of the television, but premise condition is not chase play but was prevented, watch TV with mom, conversations, son.Sweep, then, using a mobile phone sticker order of dragon TV shopping is a fat cat, 60, mom?To experience, fat cat also try to use their phones to sweep code dragon TV shopping experience, and three times, successfully enter the interactive page, however, tiffany tang wear clothes are not the SIZE of fat cat, so give up.The next day, fat cat watching TV constantly sweep yards, hello how are you how with tiffany tang kiss, basic didn't notice the fat cats, because the attention is sweeping yards away.Next day Saul yards of experience and the first day, even the goods are like the day before, after all shout platform is a daily goods don't worry.Shopping experience is not good, in general, not bad, no special surprise, also does not have any special does not reach the designated position, but this is the ultimate purpose of stars plan?The fat cat is a little confused.

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Traditional TV show is the same as with the traditional print media, the main function is a carrier of news and propaganda platform, from the profit model, TV and print advertising is to sell to advertisers, earn AD 369 t love color optical density meter.In T2O mode, it is to sell advertising to the cat, taobao or day to buy.To print this with ali & to try otherCode on tao & throughout;Similar, but only the qr code display from print to the screen, but from the aspects of audience, the difference between the two is not large, from a certain extent, the stability of the print scan code more.

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Back to "why sheng's xiao", should be said that the show's audience with cat coincided basically with the audience of the day, the only is not harmonious, the audience is not sitting in front of the TV drama, then scan code shopping really affect what kind of people?At least fat cat didn't know that.From the show to the audience, from the user to merchants, concept looks not bad, but it is a far cry from, believe, & other;T2O & throughout;The model only try in the initial stage of television with the Internet, believe that the future business model, is not a simple add a qr code for TV program, or increase on weibo, micro letter interactive link, or in a social network how many people are talking about the program, it is too shallow.Should the said, "why sheng's xiao days the cat in hand form is very good, but the reality is plump, still need to withstand test.

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In fat cat eyes, in today's big data are everywhere, whether we want to use traditional thinking renovation TV or Internet media layout, the product into an Internet platform, and then connect the platform and products and users, with the mobile Internet platform, build user, platform, the integration of advertising, the product of ecosystems, day the cat with the cooperation of dragon TV is a bold attempt, and a substantial results, but also need time.