Premiership inferior, says Lalas

Alexi Lalas, the president of LA Galaxy and the man responsible for taking David Beckham to Major League Soccer in the United States next month, has suggested that the Premiership is an "inferior product" whose global success is largely down to American marketing techniques.

"There's no accounting for bad taste," Lalas said in an exclusive interview with the Guardian. "That a segment of the world worships an inferior product in the Premiership is their business. English football now has the haves and the have-nots. It's just that the Premiership have become so skilled in presentation. They took a page out of American football and so now they have Saturday Showdowns and Super Sundays. I love it. This is high-calibre marketing - taking an inferior product and improving it through packaging."

Lalas hit out at English criticism of football in America. "The experts in England talk about David Beckham as if he's going into semi-retirement. It's insulting to say Beckham is on his way to Hollywood when he's coming to play in one of the most competitive leagues in the world. There are a lot of stars who would struggle here.

"There's this delusion that if it's English then it's great. But a whole world exists outside of England. That's reflected in the difficulties they had when everyone ran to the Premiership. Maybe it's OK for the fan but, for the average development of the players, their game is struggling."