Anyways, he’s been transformed in just such a way for an upcoming children’s animation series – a collaboration between Jamie’s real life production company Fresh One (kerching!) and Aardman Animations, the cheeeeeniuses behind the Wallace ‘n’ G collection.

The cartoons plural will tell the tale of a fictional 10-year-old Jamie and his quest to become a chef. Sounds, familiar… Joining him on his lovely and full o’ fun journey will be a gaggle of strange and ‘citing characters, including a just c-RAZY scientist called Eggs Benedict.

‘I want to pass on a little knowledge in a fun way,’ said the JO. ‘I can’t tell you how passionate I am about kids and food.’