Overview

AWeber has been around for 20 years and has a reputation for reliable delivery rates, competitive features, uninterrupted functionality, top-notch customer service, and solid analytics & tracking capabilities. It’s easy and intuitive enough for beginners to pick up quickly but is also not just a starter tool. A lot of people who chose this as their first Email Marketing service have either stayed with them for years or have returned to them due to their overall high quality of services. Businesses that plan on using email autoresponders for their Affiliate Marketing will need to use AWeber or another Affiliate friendly ESP.

Who Is AWeber Good For?

AWeber is best for Affiliate Marketers and Small Businesses. If you are new to Affiliate Marketing it’s important to understand that most Email Service Providers do not permit Affiliate Marketing links in their emails and this can get you banned from their service (read the Terms & Conditions carefully). AWeber is one of the companies that DOESallow these links and will not reject the emails or companies that use them. This might be a really important piece of your decision depending on how you intend to use emails for your marketing.

Areas For Improvement

Segmentation Is Simple If you need advanced segments, you will have to manage these on your own. AWeber allows for simple segmentation which should be enough for most users, but fails where more complicated programs have advanced segmentation abilities.

High Cost for Smaller Subscriber Lists As your subscriber lists grow, AWeber gets more competitive in their pricing models compared to other ESPs, but some feel the cost is high for the smaller subscriber price bands.

Formatting Some users feel the formatting is buggy or difficult to maneuver. There have also been comments about the templates feeling less modern than others (like MailChimp’s).

Helpful Negative & Positive Customer Feedback

Helpful Negative Review

” This email automation platform is not the most advanced, there are others that are more sophisticated and produce a much higher email quality. This email platform changes the resolution of images, Also, adding blocks (for images and text, etc) isn’t very flexible as far as the layout design goes. It is also difficult to customize the blocks (borders, sizing, etc). Finally, though Aweber will auto-save your progress, it does not save previously used fonts/colors, so each time you exit then go back into an email, you have to go through the customizing part to add to an existing email. The overall creative and styling process is terribly outdated.”

Helpful Positive Review

“I wanted a form of subscription that could be confirmed by email on the web page i’m creating and this is amazing, i got a lot more options than i expected, one of them is the option to schedule broadcast messages to your subscribers and you can even use templates on it to decorate according the colors of your website, you can also use integrations to gain subscribers from social media accounts or other platforms like Facebook, WordPress or even Paypal; The email marketing performance is awesome! you can track how many people open your emails and what links they click, in that way you can do trial and error and you can do better advertising campaing by email, AWeber you made my life easier! Thank you so much for being that awesome!”

Along with the ease of use and reliability of their services, AWeber’s largest draw is their allowance of Affiliate Marketing links in their emails. While many ESP companies prohibit these links from being used, AWeber does not.

The Scoop

Aweber is great for beginners or intermediate users alike. It is easy to dive into and the documentation/tutorials are easy to follow. These qualities combined with the reliability of a platform which has been around long enough to become stable and dependable, make it a great choice for new and growing businesses alike. The general consensus is that AWeber’s simple to use but powerful system is a huge time saver for small businesses and one of the few options for those focused on Affiliate Marketing.

8.5Total Score

Affiliate Marketing Friendly

AWeber is a solid choice for a small business who wants to be up and running quickly with a reliable service. While not the least expensive, the cost is on par with most other ESP solutions. A large driver for this product is that it is one of very few Email Service Providers which allows Affiliate Marketing emails to be sent.