Vitalize Medical Center, a urology and health center based out of Rochester, NY, now offers the CoolSculpting fat reduction procedure for patients. Traditionally focusing on health treatments using hormone therapy to balance proper levels, they now offer this non-invasive procedure as well.

Cool Sculpting is being an extremely popular procedure not only just in the US, but internationally as well. Their procedure, based on isolating and “freezing” stubborn fat cells that aren’t lost with basic exercise and weight loss. For more information on how the procedure works, you can view detailed information on the Freeze Your Fat Rochester website.

While Coolsculpting procedures are available across the country by a number of different practices, Vitalize Medical Center focuses their efforts on the western and central NY communities, namely those in the Rochester, Buffalo, and Syracuse areas. Their primary headquarters is in Rochester:

Ashley Martin, a licensed practical nurse with over 10 years in the industry, including experience with plastic surgery and dermatological nursing, takes a holistic approach to patient care. She is excited about the coolsculpting procedures and enjoys helping individuals reach their body image and appearance goals.

Dr. Ralph Madeb, who oversees Vitalize Medical Center, is board certified in Urology and is an assistant professor at the University of Rochester. His knowledge of health and medicine provides customers with an oversight that is rare in the body contouring business. To learn more about Dr. Madeb, you can view his profile on the Vitalize Medical Center website.

Personalized doctor bobblehead!

Coolsculpting procedures officially launched at Vitalize in November 2015, quickly followed by their Freeze Your Fat informational website.

For more information on the coolsculpting procedure, Vitalize Medical Center, or how their team can help you reach your health goals, visit www.VitalizeMedicalcenter.com or call their office at 585.287.5299.

Should you outsource to India (or another overseas tech provider)? It’s a question a number of different companies spanning many industries have asked themselves over the past few years (or decades at this point). Sometimes it works out and saves a lot of costs. Other times it backfires.

Outsourcing SEO and web design services overseas has been a popular strategy for a number of years. It’s been an effective strategy as well, until recently. Before bulk link-building tactics could be completed at low costs, but as Google’s algorithm has become more sophisticated, the ability for outsourced companies to execute effectively has been hindered.

LDM recently published a case study comparing SEO consulting executed in NY to an outsourced provider over a 10-month period. The main different here is in the quality of the appearance of the strategy each company was able to present. LDM focused on PR, building quality relationships, and growing the business in a more traditional way (except translated to online business). The overseas competition was quick to pounce on higher rankings, but eventually their tactics got devalued and penalized.

The entire idea behind an SEO strategy is to develop an online marketing strategy that pays long-term dividends. For most businesses, short-term tactics are going to result in lower ROI than ones that build website authority over time. In their 10-month case study, LDM showed how, with a little patience, investing in higher-quality services is a smart decision for most businesses.

That doesn’t mean all overseas companies are bad. It just means you need to be careful and understand what tactics are being used to bring your website to the top of the rankings. If looks low-quality, then it probably is low-quality.