Adam McMahon

What is “art” and why do I care? I don’t have what you might call an “artistic flare” for writing these, so bear with me. Much of what is said here will be geared towards video games, but it still applies to other forms of art. In my work as Studio Art Director at Ultrabit, I often have to tell artists to change their art to fit the goals of our project. This task creates a level of anxiety and uncertainty for most artists. You’re taking them out of their comfort zone and possibly creating a feeling of being set up for failure. One of the things that artists face today is the uncertainty of whether their art is any good. Since art is subjective, this is even more of a concern. What appeals to some, may look crude to others. How many times have you seen art, whether it be in a gallery or hanging on someone’s wall, and said, “Eww, you call that art?” Artists are often torn by what they are passionate about creating,