Age of Choice

“Beyond the age of information is the age of choice.” ~ Charles Eames
Quote #12 from 100 Quotes by Charles Eames

Today the number of choices continues to rise by orders of magnitude (by powers of 10)! When you select one choice (100) out of a dozen (10+1), you have probably explored all the options and made a decision. However, what happens when you are making a choice out of a hundred (10+2) or thousands (10+3) of options? How do you know if you are making the best choice?

In Brain Pickings online newsletter, the editor selected 5 examples of books about how we make choices. Some of the books I have read and some I will read because they sound very intriguing! If you scroll down to the Psychology of 5 (past the beautiful book of peeling, spiky, colorful tree barks), here are the books that were selected: John Lehrer’s How We Decide, Barry Schwartz’s The Paradox of Choice, Malcolm Gladwell’s Blink, Dan Ariely’s Predictably Irrational, and Sheen Iyengar’s The Art of Choosing. (Also, glance back at Brain Pickings’ 10.10.10!) Hopefully, better understanding will lead to making better choices!