Re

Animation Art DirectionBrand IdentityPrint & Publication

Re is a global branding consultancy born in Sydney, Australia. A part of the the M&C Saatchi group Re has shaped brands that span from the biggest of banks to the smallest of theatres but in 2015, with a new Creative Director at the helm and a clarified vision, Re’s own brand was in need of an update.

We built the brand just like Re’s newly found muse, David Bowie. A simple, bold and adaptable brand that had innate ability to adapt and response to moments in time, all while remaining unmistakably itself.

Inspired by Re’s latin meaning, ‘again and again’ we developed a number of simple animations, from the blinking cursor of the logo to the glitchy and constant animation of type everything nodded to the studio’s belief of ongoing iteration, and constant evolution.

These layers of animation along with illustration and little word play, gave this simple brand the ability to flex from c-suite proposals to instagram stories and even made its way onto some vino.