Steve Padis Jewelry Partners with Ritani to Transform How People Buy Engagement Rings

Jewelry" href="http://www.padisgems.com/">Steve Padis Jewelry announced it is partnering with Jewelry" href="http://www.ritani.com/">Ritani, a leading designer of engagement rings and fine jewelry, to integrate customers' online and in-store purchase experience. Steve PadisJewelry is one of six jewelers across the nation rolling out Ritani's all-encompassing clicks-and-bricks experience where engagement rings and diamonds can either be purchased online and delivered directly to the consumer, or can be reserved online and delivered to Steve PadisJewelry to be seen in-person before purchase.

"Increasingly the buying process for an engagement ring starts online but there still is a tremendous desire to see their specific ring in person before making a purchase," said Steve Padis, president of Steve PadisJewelry. "Combining our 40 years of jewelry experience and quality in-person service with Ritani's online presence gives our customers exactly what they are looking for when shopping for jewelry."

Just in time for holiday engagements, the partnership between Steve PadisJewelry and Ritani puts consumers' shopping preferences at the center of the engagement ring and jewelry purchase experience. Whether it's creating a one-of-a-kind ring online, choosing from some of Ritani's most popular halo, classic, and solitaire designs or creating a ring with a similar look to that of recently engaged celebrities, customers are in complete control.

Engagement ring shoppers in the Bay Area can order directly online from Ritani.com. Or, with no obligation to buy, they can reserve engagement rings and loose diamonds to be seen in-person at Steve PadisJewelry's Utah Street location at Jewelry Center" href="http://www.sfjewelrycenter.com/">The San Francisco Jewelry Center.

Steve Padis began his career as a jeweler during his senior year at the University of California, Berkeley, by stringing shell beads and selling them on Telegraph Avenue. By the time he graduated in 1975, he had ventured into sterling silver, turquoise jewelry, and then into gold chain before finding his true passion for precious metals and diamonds. Now some 40 years later, Steve PadisJewelry is a well-respected family-owned business operated by Steve and his wife Judy that has the largest selection of engagement rings and loose diamonds in California.