Campaign Variables

Campaign Variables

July 8, 2014

Campaign managers are no stranger to the unknown. The best they can do, is be prepared for just about anything and when that “anything” occurs, execute their plan to ensure that the “anything” doesn’t encompass “everything”. These variables come in all shapes and sizes – wrong debate venue, bad directions, poor weather, antagonistic opponents – and this could all happen in one day! The savvy campaign operator will of course, attempt to minimalize these variables to the point where they are rendered meaningless and irrelevant. Tele-Town Hall, in a way, is the technology equivalent to the campaign manager. Take a look at a few of the options you have at your finger-tips: pick the audience of your choosing, screen questions, and block/mute irate callers. This is of course just a snippet of the way you control the variables of the event, but you get the picture. If you want to see how an event can go south fast, look no further than the recent media conference call, by Sen. Cochran’s campaign:

Everything that could go wrong, went wrong for that call. As you can see in the video, the conference number was sent out in advance – not an issue with our system, since everyone is muted until they are allowed to speak – in an attempt by a provocateur to disrupt the call…which he succeeded in doing.