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SHENZHEN, China–(BUSINESS WIRE)–TCL, one of the fastest growing TV brands in China which recently won
the CES Innovation Award 2016, has launched the world’s first QUHD TV
Series at Consumer Electronics Show (CES) 2016, representing its leading
position in the area of display technology.

Equipped with multiple top display technologies and innovative industry
design, QUHD TV is a high-end product category with unique Quantum Dot
technology which far exceeds UHD TVs in terms of display effects,
definition and color purity. Apart from higher-standard technologies
such as Quantum Dot display materials, Wider Color Gamut (WCG), black
crystal panel and High Dynamic Range (HDR), QUHD also uses supreme home
entertainment technologies and top hardware configurations such as
Harman/kardon speakers and the smart system to bring the ultimate home
entertainment experience to consumers.

“To pursue an innovation-driven growth, TCL has been dedicated to the
research and development of advanced display technologies, and the QUHD
TV series are the latest achievement of these ongoing efforts,” said
Warren Wang, General Manager of TCL Overseas Business Center. “We
believe that the QUHD product line will make good on TCL’s promise to
build a more complete industry chain and help increase its market value
in global expansion. In the future, we plan to expand our QUHD TV line
to include more consumer-oriented products and create the strongest
high-end portfolio across the market.”

As a leader in display technology, TCL has gained attention worldwide
with its achievements in massive smart applications and robust content
in QUHD TVs. Aimed at bringing the cinematic experience into the home
for its QUHD users, TCL will continue to offer more functional and
interactive features in the products. After a successful launch of H9700
and H8800, TCL is introducing Cityline (C1), a primary product of the
QUHD portfolio globally in the first half of 2016.

Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE
stock code: 01070) is one of the leading players in the global TV
industry, engaged in the research and development, manufacturing and
distribution of consumer electronic products. Through a new
product-and-user-oriented business model that focuses primarily on a
“double +” strategy which includes “intelligence + Internet” and
“products + services” as the main direction, TCL is striving to become a
“global entertainment technology enterprise” that provides integrated
entertainment solutions to customers.