Strategic Planning

The goal of any law firm is to generate profits…and strategic planning does exactly that, as it sets forth a roadmap of steps leading to increased revenue. Global Law Marketing works closely with you in the creation of your strategic plan—helping you define your vision, establish your goals, and develop the precise steps required to achieve those goals. To help your firm develop a measurable marketing plan, we first look at the firm’s skill sets, knowledge, and experience. And, while each firm’s strategic plan is unique to them, there are several common steps that lead toward developing your customized plan:

Carefully analyze your present clients

Review your internal legal and technical skills

Evaluate the market needs

Assess the profitability of your services

Determine where the best opportunities lie for the future direction of your firm

Establish a budget to ensure you don’t over spend

Together, we can create a realistic and achievable marketing strategy—including all related tactics—as we maintain a strong focus on achieving the goals of the firm as a whole.