Professional Development Webinars

Join Jeni Chapman, Jeni Chapman, Principal at Insights and Impact consulting for a 30 minute webinar where she will share case studies and advice on how to submit a winning entry for the 2017 AMEC Awards taking place in Bangkok this May.

Today’s dynamic media environment requires a new approach to measuring the value of public relations. Join Marianne Eisenmann, Head, Research & Analytics, Public Relations Group inventive Health to find our what this new approach entails.

More and more social networks are adding image recognition to their toolkits. Is this a hot new trend in measurement or have we seen it before? Join Margot Sinclair Savell, Senior Vice President, Global Measurement, Research + Data Insights, Hill + Knowlton Strategies and Johna Burke, Chief Marketing Officer, BurrellesLuce AMEC North America Co-Chair for this 30 minute informative webinar.

Corporate communication and public relations teams are being asked more and more to show the impact of what they do, on driving business outcomes. Join Aron Galonsky, Managing Director of HotSpex New York and Jeni Lee Chapman, North American Co-Chair of AMEC for this eye opening webinar.

The most common PR challenge is proving the value of our work. This is often difficult because value is so subjective and individual—varying from one organization and/or person to another. Join Mark Weiner, CEO and Senior Consultant PRIME Research for this 30 minute informative webinar.

Join your AMEC North America co-chairs for a 30 minute webinar to learn from one of last years' big AMEC Award winners! Jeni Chapman, Managing Director for Cision will share case studies and advice on how to submit a winning entry for the 2016 AMEC Awards taking place in London this June.

In this 30-minute webinar Katie Paine, CEO, Paine Publishing and Johna Burke, SVP, BurrellesLuce will discuss:Social media measurement standards,Data integrity, and how to ensure you’re measuring the right things and using the right measurement tool.

The landscape is changing rapidly for communications professionals looking to make a career move. While traditional, time-honored actions like networking and executive recruitment assistance still play a key role in a job search, social media has steadily grown in importance. Joinus and Kirk Hazlett, associate professor of communication/public relations at Curry College and a former director of the Public Relations Society of America.

It is an incredible time for PR measurement, as the industry seeks solutions to evaluate social media, calculate return on investment and quantify intangibles like relationships. Join us and Marianne Eisenmann, head of communications research and measurement at Chandler Chicco Companies, as she explores where the industry has been over the past 12 months and where it’s headed now.

The PR industry is recovering faster than the economy. So your organization must renew its focus on effectively engaging and inspiring Millennials, our largest and fastest-growing pool of PR professionals. Is your organization Millennial-friendly? Joinus and Ken Jacobs, principal at Jacobs Communication Consulting, LLC, and find out!

When news breaks in your industry, what should you do? How do you own the conversation, promote your expert and develop business relationships that convert into revenue? Join BurrellesLuce and Todd Hartley, CEO of WireBuzz, for this informative 60-minute webcast.

Nearly every month yet another Social Media Measurement tools appear on the horizon, promising to bring better insights, increased efficiently, and better performance. But do all these tools really live up to the hype? Joinus and Brad B. McCormick, principal at 10 Louder Strategies, for this informative 60-minute webcast.

Participating in and hosting events can help drive awareness and visibility for your organization. Events can help boost organizational profits and financial success. Join BurrellesLuce and Abbie Fink, vice president/general manager of HMA Public Relations, for this informative 60-minute webcast.

In today’s economy, retaining a client or customer is not only easier than finding a new one; it easily costs less in time and resources. Join BurrellesLuce and Scott H. Cytron, ABC, president of Cytron and Company, for this informative 60-minute webcast.

Are you avoiding difficult conversations with your constituents, peers and colleagues? PR professionals are some of the most extroverted people in the world, but surprisingly they are also some of the most non-confrontational people. Join BurrellesLuce and Alan Cohen, president of Acts of Balance, leadership coach and trainer, for this 60-minute informative webinar.

As businesses continue to seek to improve efficiencies, public relations teams are increasingly asked about their impact on the overall organization. Join us and Natasha Fogel, executive vice president, global measurement and analytics Strategy One, for this 60-minute informative webinar.

All communications programs cannot be measured in the same way. Join us and Ruth Pestana, Hill & Knowlton for this informative webinar. During the webinar,you will learn the importance of tying objectives to outcomes, using a metrics framework, and how to apply metrics to your own PR functions.

Join BurrellesLuce and Palmetto Health, a major regional health system located in South Carolina, for this 60 minute informative webinar. During the webinar you will learn; how to launch a successful internal communications initiative, how to handle an aggressive and controversial strategy, and much more.

9/11. BP Oil. Fukushima Daiichi. All are recent, terrible tragedies and all needed strong crisis communications plans to cut through the rumors, lies and fears to deliver the truth to all of their publics. Join The Ragin’ Cajun, Dr. Joe Trahan, as he leads you through the techniques to successfully manage a crisis from planning to implementation in this 60-minute informative webinar.

Do you know what impact the perceived simplicity of your brand has on the lives of your clients? Are you communicating simply and clearly with your target audience(s)? Join us and Brian Rafferty, Siegel+Gale Global Director, Customer Insights, as he discusses the findings of the 2010 Global Brand Simplicity Index in an informative and revealing webinar.

Video marketing takes more than just a good script. From SEO and branding, traditional to social media promotions, a video campaign, if well executed, can go viral — driving results off the roof. Join us and Priya Ramesh, director of social media at CRT Tanaka, for this informative 60-minute webinar.

Joinus and national award-winning PR practitioner, Paula Pedene, APR for this exciting 60-minute webinar. Get started with you own strategic PR and communications plan and learn how to implement your overall media relations tactics.

The majority of companies, are now using social media, but there is still a big gap between putting content on social sites and actively engaging with your audience and participating in the conversations. JoinusandSocial Media Strategist, Sally Falkow, APR, PR Trainer of the Year, for this informative 60-minute webinar.

As MarComm professionals, developing the talents to lead, inspire and motivate your colleagues, vendors, your team and clients, is as important as developing a killer marketing plan. Join us and Alan Cohen, President, Acts of Balance, leadership coach and trainer for this informative webcast.

Are you trying to create and build an online community, but are not sure where to start? In this webinar, BurrellesLuce, Arik Hanson and Valerie Simon, co-founders of HAPPO, will discuss the fundamentals of building an online community event around a shared passion.