Because of the game's popularity, Ubisoft's Q1 sales have increased by 374% year-on-year.

The company has posted first quarter sales of £286 million, compared to £60 million for the same period last year.

Ubisoft CEO Yves Guillemot said that the success of Watch Dogs highlights its "continuous drive for innovation", while "affirming the company's long-term approach".

"Watch Dogs is now well positioned as a major franchise and we will be able to replicate and build on its success in the coming years," Videogamer quotes Guillemot as adding.

"Its sales performance testifies to Ubisoft's expertise as a creator of blockbuster brands. That expertise enables us to stand out from our competitors at the beginning of each console cycle and therefore to reach a new dimension."