Tuesday, August 11, 2009

Mobile VAS to drive Indian telecom growth

NOIDA, UTTAR PRADESH: Backed by young Indians, music and gaming are going to be cherry on the pie for the Indian telecom sector growth, with value-added services estimated to reach over Rs 16,500 crore by 2010, says the recent analytical study “Indian Telecom Analysis (2008-2012)” by RNCOS.

Among various other VAS, music and gaming are going to be the major driving forces boosting revenue and growth of telecom sector in India.

Anticipating high growth potential in various segments of the telecom sector, extensive research on the industry has been done. We have found that the pressure on profits and revenues has forced operators to look at other avenues using the same platform.

In this regard, MVAS has an immense potential to grow as services like mobile banking, mobile commerce and mobile location based services. Considering this fact, companies are adopting various promotional policies by offering several schemes in order to attract customers.

We have observed that the mobile VAS has been expanding to rural areas where more VAS in banking, gaming data and TV segments will be seen. This will further improve the profit margins of the service providers over the current SMS VAS.

Moreover, with 3G mobile services set to rollout in India, service providers would increasingly bank upon the VAS segment to bring in additional revenues. Hence, wireless teleconferencing, multi-player online games, m-commerce and larger screen-sized videos will gain momentum too.

Mobile VAS is offered on multiple platforms such as SMS, voice and WAP enabled services, etc. People availing these services are spread in every corner of the country. Strong growth in the subscriber base of the telecom sector is also taking the business of mobile VAS to new heights in the country.

Our study analyzes the key markets and segments of Indian telecom industry to make clients aware of the present and future scenario of the industry. We have thoroughly studied the factors fueling the growth of Indian telecom sector.

Besides this, report also provides rational analysis and forecast on various segments of the industry.

For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM096.htm