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The exponential frequency at which newly generated content is on the internet is astounding and serves as a reminder of how intricate and delicate the relationship between content developers and their audience is. Every second, millions of pieces of content are both created and consumed across various networks with limited amounts of interoperability. There’s both a lack of an epicenter and connectivity among platforms and audiences.

As time goes on and as more individuals adopt emerging technologies, the ecosystem is expected to continue to expand and experience a form of scattering. Publishing content online grants content creators access to a broad and distributed international audience. The problem is, how can the success of a content creator be accurately measured against the masterful content they create while buried amongst the clamor?

Blockchain technology has become a popular commodity in the attention economy due to its ability to remove a growing inequality between hosting services and content providers. Curators and artists are left fending for themselves while larger corporations bury them under the noise and benefit from their backbreaking. As a videographer or a writer pours their soul into their masterpiece, the vessels in which their content is delivered are plagued with gatekeepers that wish to strip them of what they’re rightfully owed.