Ready, Set, Go!

The changes in marketing and communications are happening at lighting speed! However, there are basic concepts and rules that never change. The first thing that marketers must be aware of is that they must get ready, get set, and go!

Get ready.

Set goals. (Realistic ones)

Conduct research. (Quantitative and qualitative)

Evaluate your marketing options. (Know the pros and cons of each.)

Get set.

Develop a plan. (Get help.)

Establish a budget (in line with your goals).

Create a brand. (How do you want the public to perceive you?)

Branding is more than a logo, it’s a culture. Here’s a partial list of branding and marketing tools: