Sunday, October 21, 2012

eat to the beat cover story for san francisco bay guardian

Eat to the beat Gourmet offerings, high-end snacks, and pop-up chefs come to rock festivals and music venues. Should you give a fork?EAT BEAT Good food was never the part of the concert plan. In high school, the punks and shredders ate giant Pixy Stix, filled to the plastic brim with unnaturally purple sugar dust — purchased from the all-ages venue snack counter — followed by late night Del Taco red burritos slathered in Del Scorcho and stuffed with crinkle fries. Flash forward a decade or so, and the vegan Malaysian nachos with spicy peanut sauce and pickled veggies from Azalina's were all I could talk about after Outside Lands, save for the requisite "oh my god" Metallica utterance.

I wasn't the only one. From every corner of that packed festival, people — and of course, bloggers — were raving about The Whole Beast (featuring pop-ups from the Michael Mina Group) tucked away by Choco Lands, Andalu's fried mac and cheese, and Del Popolo's massive, industrial-looking rustic pizza truck.

While the higher-end meal options have now been going strong at Outside Lands for a few years — and, granted, food has long been a part of the festival equation — the gourmet pop-up thing, and locally-sourced, quality food offerings are on the menu more and more in brick-and-mortar music venues in San Francisco. Last week, the Great American Music Hall hosted an event dubbed the Great American Pop-Up. Seems it's more open to experimentation in the slower summer months [...]