Marketing Management

Do you want to work as a marketing coordinator, sales representative, purchaser or communication specialist?

The Marketing Management programme will qualify you to independently carry out work within analyzing, planning and implementing solutions that broadly relate to marketing in trade, production and service companies nationally and internationally.

Facts

Title

Marketing Management

Education level

Academy Profession Degree, 120 ECTS

Duration

2 years

Internship

3 months (in Denmark or abroad)

Study start

3 September

Location

Viborg or Randers

Language

English

Application

Programme structure

The Marketing Management programme is designed to combine theory with practice. The first three semesters are taught at the academy through a combination of classroom teaching, projects, case studies, guest speakers and company visits. In the fourth semester, theory is applied in practice through an internship in a company of your choice.

The programme consists of five core areas: International Marketing, Economics, Sales and Marketing Communication, Organization and Supply Chain Management and Business Law.

The core areas of the programme take the form of cross-disciplinary components/themes, specialization components, an internship and a Final exam project, totaling 120 ECTS.

The core areas

International Marketing

Here you will learn to do segmentation, identify target audiences and apply positioning for both the Danish and the export markets.

You will gain an understanding of sound business practices and skills in applying marketing-related trade parameters in order to be able to prepare and implement marketing plans on an operational level.

This core area will teach you how to:

find professional and interdisciplinary solutions for real-life and marketing issues on the national and international market

manage marketing planning for a company, including the economic implications of this

demonstrate good business sense in a development-oriented context for a company

This core area is worth 25 ECTS.

Economics

The Economics core area will enable you to contribute to the understanding of the company’s internal and external situation by implementing economic analyses.

By applying analytical tools for economics, you will gain the competencies to support strategic analysis, investment in the company, price setting and budgeting.

Here you will be introduced to personal leadership and project management tools in order to be able to manage and coordinate projects.

By working innovatively with the optimization of supply chains and distribution channels, you will learn about the company's business model, resources, competencies and overall organization.

This core area will teach you how to:

participate in management and coordination projects

participate in the company's innovation process

participate in the company's flow of goods

prepare cultural analyses and compare cultural differences

This core area is worth 10 ECTS.

Business Law

The Business Law core area will give you the knowledge of the overall framework for good business practices. You will achieve the necessary skills to independently select the appropriate legal basis and remain critical to usability.

Moreover, you will have the competencies to assess when the company needs to involve specialist legal knowledge.

This core area will teach you how to:

assess whether or not the marketing plan is in compliance with relevant legislation and determine whether it is necessary to involve legal specialists

assess problems in relation to contract law

assess problems in relation to E-commerce and liability for various company forms

This core area is worth 5 ECTS.

Sales and Marketing Communication

You will learn about cultural differences and their importance, you will work with communication and sales strategies and will have the chance to use both analogue and digital channels.

Specialization

In the third semester, you will choose a specialization that will give you the opportunity to improve your study and professional competencies.

Specializations amount to 20 ECTS.

Business Management

With a specialization in Business Management, you will learn how a good understanding of business statistics and business economics can strengthen the quality of strategic and marketing decisions. For example, you will learn how an advertisement affects projected sales and how the production should be adapted to this.

This specialization if offered in Campus Randers.

Advertising and Online Promotion

With this specialization you will learn the basic tools and skills in creating the visual identity of a company as well as how to plan and execute a media campaign. You will be introduced to professional tools and techniques for graphic design, including Desktop publishing (InDesign), photo editing (Photoshop) and vector design (Illustrator).

This specialization if offered in Campus Randers.

Executive Management

With the Executive specialization you will study subjects such as Business Economics where you will learn how business statistics and business economics can strengthen the quality of strategic and marketing decisions. For example how an advertisement affects projected sales and how the production should be adapted to this.

This specialization is offered in Campus Viborg.

International Business Development

With the Development specialization, you will learn about development in emerging and near markets, innovation, Supply Chain Management, business development and business culture.

This specialization is offered in campus Viborg.

Applied Promotion (real life advertising)

With the Promotion specialization, you will learn about modern marketing communication with focus on branding, social media, PR, strategic communication, sales, and journalism.

This specialization is offered in campus Viborg.

Internship

In order to create the right balance between your theoretical knowledge and your ability to apply it in practice, you must spend three months as an intern in an organization. Through the internship, you will contribute to creating value for the company while also developing your personal and professional competencies. The internship experience will give you an insight on life into the real-business world after graduation.

The aim of the internship is to ensure real-life competencies and the development of professional and personal vocational competencies.

You will solve practical problems on a methodical basis by using relevant theories and models, and thus creating value for the company.

The internship is worth 15 ECTS.

You will find an internship in close collaboration with your internship counselor, and together with the internship company you will set some framework and criteria for the placement. All internships must be approved by the Academy in order to ensure the quality and relevance of the internship.

To make it easier for you to find a suitable internship, we have created aninternship portal which serves as a recruitment portal used by both students and companies.

What's next?

A degree in Marketing Management is a good step towards a vibrant and creative career in the marketing and communication world.

For example, you can work as:

marketing coordinator

communications officer

marketing manager

social media manager

Study life

Moving abroad for studies can be a big step for you. But what can you expect when you become a student at Dania?

The teaching is based on real-life cases and we combine group work with individual assigments and self study. Moreover, you are always encouraged to ask questions during and after class in order to get as much knowledge as possible.

Admission Requirements

Qualifying Entrance Examinations

Examples of diplomas include:

Upper secondary certificates and diplomas from the Nordic countries, European countries (Baccalaureate diploma) and other countries that have signed the European Convention on the Equivalence of Diplomas, Leading to Admission to Universities

High school diplomas from the United States followed by either two years of university or college studies in relevant subjects. This also applies to applicants with a high school diploma from countries with a similar educational system.

English language requirements

International applicants must pass an internationally approved test*. We accept these tests with the following minimum scores:

IELTS (academic test): 6.5

TOEFL (paper-based): 550 or

TOEFL (internet-based): 83

Cambridge Certificate of Proficiency (CPE)

Cambridge Certificate in Advanced English (CAE)

Cambridge First Certificate with the grade A

Oxford Placement Test, C1 (75 points in each part)

PTE: 59

Applicants holding Nordic entrance exams, an International baccalaureate exam or applicants who have English as their native language areexemptfrom this requirement.

*(the test is taken in the applicant’s country of origin or residence – not at Dania).

Verification form

In order to apply for higher education at Dania, you must meet the same conditions as applicants with a prior Danish education.

Depending on thehigher educational programme you are applying for, you will need to show documentation of qualifications comparable to the Danish ''Levels''.

The Levels refer in general to the number of hours of instruction during the last 3 years of upper-secondary education.

The list below shows how many hours (60 minutes) of lessons an applicant with a Danish higher secondary education needs to reach various levels.

Subject: English

Level: B

Hours of instruction: 210

Subject: Mathematics

Level: B

Hours of instruction: 250

Subject: Mathematics

Level: C

Hours of instruction: 125

You can demonstrate the Levels by filling in the Verification Form, fully signed and stamped by your education and include a valid transcript of the subjects you have studied in the upper-secondary education.

If you have not yet completed your upper secondary education, please include confirmed transcripts including grades for the semesters completed until now.

Interview on SKYPE

When you have successfully applied for the international AP degree programme, you will receive an invitation for a Skype interview with one of our counsellors.

It will be an informal meeting where our main goal is to test your English skills as well as your motivation for applying to the programme.

You will also have the opportunity to ask questions about the programme and studying in Denmark .

The interview is mandatory for all students who apply for the international AP degree programmes

Signature page - IMPORTANT

When you have submitted your digital application(s), you must use the special print icon to print a Signature Page containing a code.

You must sign and send this signature page to all programmes you have applied for in Denmark.

Your application will not be considered if you do not send the signature page,as we will not be able to access your application. Signature pages to Dania Academy, University of Applied Sciences must be sent by email to admissions@eadania.dk or by post:

Practicalities

International opportunities

Do you dream about working abroad? Have you always been fascinated by other cultures? Do you want to enrich your CV with an internship or a semester abroad? Check out your international opportunities, as a student at Dania.

Further education

After your Academy Profession Degree (which represents the first two years of a full Bachelor Degree), you have the possibility to continue your higher education with a top-up Bachelor degree, and after that with a Master Degree and so on, either in Denmark or abroad.

Be aware that you besides your AP Degree also must meet the admission requirements for the training you are looking into . It will usually say a high school education and the specific admission requirements for the program.