Be in the Know: 2018 Ecommerce Statistics You Should Know

In 2017, ecommerce was responsible for around $2.3 trillion in sales and is expected to hit $4.5 trillion in 2021 (according to a Statista report). In the US alone, ecommerce represents almost 10% of retail sales and that number is expected to grow by nearly 15% each year!

Everything on the internet is tracked, from optimal times of engagement, likes and reactions, click through rates, demographics to even referral traffic! And, not surprisingly, all of that data has resulted in a huge amount of ecommerce statistics you can use to grow your business.

Let’s take a look at a compiled list of some of the most important ecommerce statistics you need to know in 2018.

2018: Ecommerce Statistics to Consider

*Helpful numbers to put these statistics in perspective: The world population is 7.6 billion and the internet has 4.1 billion users.

General Ecommerce Statistics

The desire for instant access, round-the-clock accessibility and fast turnaround will be the norm by 2026, driven in particular by millennials (born approximately 1980–95) and Generation Z consumers (born approximately 1996–2010).

Almost 60% of people who own a virtual assistant have used it to make a purchase through voice command. Despite rumors that Siri would enable online shopping starting in 2012, the most that users can do by voice on an iPhone is create a shopping list.

By 2021, it is predicted that early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30%.

By 2019, B2B firms will spend more on e-commerce technology than online retailers do.

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[…] processes about 3.5 billion searches every single day. In 2017, e-commerce websites accounted for around $2.3 trillion in sales. Those metrics are spread across all verticals, from retail to service. And you can nab a small […]