Five Hundred (500) First Prizes {One (100) Hundred Per Item} – A Puffins Cereal Beanie, Eco Friendly Tumbler, Grocery Cart Tote, Puffins Cereal or a Cereal on the Go Bowl. The ARV of each First Prize is minimum $6 and a maximum $8 each (in Sponsor’s sole discretion). Total Maximum ARV of all First Prizes is $4,000.