Understand Your Audience

Signal combines A.I. with digital, social, survey and marketing data to create insights, recommendations and strategies for our clients. We help discover your different audiences, track their demand for content, and market to them more efficiently.

Tracking

Track the performance of your Film, Actor, TV show, Product or Brand in real-time across 40+ territories. Leverage digital, user, social and survey data while segmenting your audiences by media habits and behavior in addition to age, gender etc. Understand the conversation, its sentiment and your own content’s performance across Facebook, Snapchat, Twitter, Instagram and YouTube.

Marketing

Our platform tracks the impact and marketing efficiency of every aspect of your marketing campaign, from a specific Instagram post to a broader-based PR strategy across targeted geographies. This online data can showcase the true performance of your marketing campaigns by measuring mentions, emotions, and other valuable metrics. We also identify and target specific consumers and audiences who will engage most with your future marketing efforts across all digital platforms.

Compare

Comparing and benchmarking the performance of a specific entity against that of its competitor has never been easier. Quickly uncover the truth behind how a Brand, TV Show, Movie or Actor is doing. Not only that, but comparing online consumer conversations of your entity to industry leaders or box-office high performers offers a deeper understanding of their perception with real-time insights. With the help of our supervised neural-network machine learning text analysis, brands can analyze online consumer conversations to uncover keywords, primary drivers, identify potential crises and learn what’s working and not working in wording and phrases.