Mark Hammersley

I am mainly involved in revenue generation for eCommerce sites, with a specialism in Magento. I run a Google Adwords, SEO and Google Optimizer company in Auckland NZ. Also I am the director of UK Manchester based full service agency smartebusiness where we also specialise in Magento builds and eCommerce promotion.

Articles by Mark Hammersley (1)

Magento has Google Optimizer tools built in and so it makes sense to use them. Google Optimizer allows you to present different content options to your prospective customers and then tracks which version converts more. On top of this Google Optimizer has built in probability formulae that understand when a... Continue »