Finance

TrueCar.com Study: Gen X Shoppers Prefer Family-Friendly Cars

SANTA MONICA, Calif. — A new study by TrueCar.com indicated that Generation X shoppers — born between the 1960s and early 1980s — prefer vehicles that offer spacious room to accommodate their families. The car pricing and trends Website’s study reviewed the purchasing behavior of more than 200,000 car buyers from 2009 and 2010, according to the company.

"Generation X consumers prefer vehicles that fit their changing lifestyles and helped spur the demand for automakers to build larger, roomier vehicles," said Jesse Toprak, vice president of trends and analysis at TrueCar.com. "This post-baby boomer generation has greater purchasing power and values practical luxury and safety features for their families."

TrueCar.com also compiled a list of top brands purchased by Generation X buyers in 2009 and 2010. Leading brands included Volkswagen, Land Rover and Audi.

"Generation X buyers have a work hard/play hard mentality and chose cars that were comfortable and convenient for their lifestyle,” said Kristen Andersson, automotive analyst for TrueCar.com. “They chose larger, more luxurious cars to take their families on vacations or kids to play soccer with ample room to store equipment and luggage."