About us Business model

A low capital intensive, scalable business model with high margins

Rubix’s new business model “Rubix Inside” focuses on the licensing of its technology, the development and licensing of applications and associated databanks, as well as the subcontracting at manufacturing activities which results into high margins and low fixed costs.

The business model is scalable, yet not capital intensive and was thought in order to maximize profitability.

Loren VELTROP

As Vice President of the Innovation Group Loren is responsible for developing new products, introducing new technologies, Marketing, Electronics and Controls, Reliability Testing and Agency compliance with worldwide listing bodies. He has over 30 years of industry experience developing innovative foodservice equipment for which he holds over 50 patents. Before joining Marmon in 1999 he was Director of Engineering for Middleby Corporation another foodservice equipment manufacture. Prior to this he held engineering positions at ITW developing equipment for US Navy Submarines. He is a lifelong mechanical and electrical enthusiast, hobbyist and inventor Loren holds Bachelors and Master’s Degrees in Engineering from Northwestern University.

Jean-Claude DE WIT

Jean-Claude De Wit built a 35 years experience in Energy, Process Optimisation, Analytical Chemistry, On Line Analyzers and Sensors, mainly with Total Group. « No improvements without measurement and modeling ». He had joined in 1997 , TOTAL Refining & Marketing Research Center as Manager of “Analytical Chemistry and Modeling” team also in charge to implement a world class HSE management system in the Research Centre. In 2001, he joined , TOTAL Refining & Marketing Research & Technology centre in Le Havre France and lead « Advanced Process Control and Analysers » team (Fellows, Experts, Specialists) in charge of APC projects for all TOTAL refineries worldwide, covering the full range of process units & including the implementation of multivariable controllers, inferential property modeling. In 2007, he joined TOTAL SA, the Scientific Division as Corporate Scientific Advisor, and lead the transverse Research Analytical Group (Fellows, Experts, Specialists) within the TOTAL Group (Upstream, Midstream, Downstream, & Renewables). During thoses years, he was also teaching the Basis of Energy Management (Lille University) , the Basis of Safety and Security Management (Le Havre University) and, Basis of Industrial Analysis, Master II (Lyon University). He retired from from Total in 2013 and joined ADMISSIONS as an advisor, leading Innovation expertises for BPI France, Innovation Evaluation for Start Up, Business Plan, Roadmap Innovation management.

David BENANOU

Expert Research Analytical Chemestry

David Benanou has been working for Veolia Group for more than twenty two years, mainly in research and innovation dedicated to analytical chemistry. After 10 year at the head of the Analytical Chemistry team, he was for several years the Veolia world wide expert for research dedicated to Analytical chemistry. As a specialist on separation techniques and mass spectrometry as well as on sample preparation, his domain of expertise is mainly dedicated to micropollutants as well as organic matter characterization in environmental matrices and materials in contact with such matrices. He actively participates to various European projects. He was also a member of CEN link to standardization with micropollutants in sludge; also member of the International Water association, specialist in the field of taste and odor in drinking water and emerging disinfection by-products and administrator of the Belgium research Center, Certech. He has been promoting for 18 years the Stir Bar Sorptive Extraction technique applied to various matrices but also patented different enrichment concepts based on SBSE. He has a worldwide network, private company as well as university, linked to Analytical chemistry, miniaturization and circular economy.

John SAFFELL

PhD in Materials Science – Cambridge University Technical Director of Alphasense Ltd John Saffel has been Technical Director of Alphasense Ltd since it was founded in 1997. His education was BSc in Chemistry and MSc in Materials from MIT (1975) and PhD in Materials Science from Cambridge University (1979). He has been working in the gas sensing and water quality markets for 30 years and he is responsible for working with Universities to develop and exploit new gas sensing technologies. He has published many publications particularly in the Sensor Technology field, and owns several patents. He is also Chairman of the Council of Gas Detection and Environmental Monitoring (CoGDEM) and sit on BSI, ASTM and CEN standards committees.

Elisabeth A.H. HALL

PhD in Biosynthetic Electrochemistry – Queen Mary University of London Professor of Analytical Biotechnology at Cambrige University Head of Research Dept.Chemical Engineering&Biotechnology , University of Cambridge

Elisabeth Hall is founder member of the Institute of Biotechnology, Univ. Cambridge established in 1988, as a centre of excellence in biotechnology research. As one of the four core founder drivers, developed the culture and infrastructure to engage in fundamental innovative research and take the outcomes through to exploitation when appropriate. The most unique aspect of the development was its multi-disciplinary approach, which fostered and encouraged interactive project work giving the Institute important links with expertise in local, national and international Industry, and with research centres around the world. The Institute’s world-wide reputation for pioneering multidisciplinary research and innovation led to the Queen’s Award (1996) and the Queen’s Anniversary Prize (2007). Established the idea of C2X (concept to exploitation) and, as Head of Research, embedded the mantra in the research profile for the unified Department of Chemical Engineering and Biotechnology after its merger, by bring together the research activities and presenting a unified strategic research plan and portfolio.

James A. COVINGTON

PhD in Engineering – Warwick University Professor in Electronic Engineering within the School of Engineering at Warwick University

James Covington (JC) is a Professor in Electronic Engineering within the School of Engineering at Warwick University. He has spent his academic career developing chemical and biological sensors for detecting a variety of environmental pollutants and biological agents, applying a wide range of electronic and MEMS techniques in the development of these novel sensors.

He setup the Biomedical Sensors Laboratory in 2010, at Warwick University to apply gas analysis techniques to the medical arena. This dedicated facility is focussed in the analysis of potential gas phase biomarkers that emanate from human waste (breath, urine, stool, sweat and skin). The group has looked at a number of different disease groups, including irritable bowel disease, skin/colorectal/bladder/pancreatic cancer, Coeliac’s disease, bile acid malabsorption, diabetes and tuberculosis – and many more. He has received funding from the EU, MRC, NIHR, industry and many charities (including the Rosetree foundation, BROAD foundation, BDRF, Coeliac UK, Lily-May charity and BRET) and has a number of patents in this area.

In addition, he has been working on developing low-cost, high-volume chemical sensors for the industrial sector. He has now produced the most cost & power efficient chemical sensors commercially available today. Such techniques are presently being applied to the environmental and agricultural sectors. He is also the vice-president of the International Society of Chemical Sensors (France) and is a member of both the IET (UK) and IEEE (US). He sits on the board of the Science & Technology for Health GRP, is the Engineering representative for the Warwick Centre of Analytical Sciences and is part of the MAS-DOC DTC. He has also been involved in numerous public events (including at the London Science Museum), TV programmes (Discovery Channel and BBC) and in the media for his work on smell.

Christophe PERE

VP at iXBlue, a firm producing mechatronics systems for the aeronautical, military and industrial sectors

André LAVERGNE

VP Marketing

Chemistry Engineer and MBA from ESSEC Worked at Procter & Gamble for 10 years across Europe and Middle East Joined Bouygues Telecom as Marketing Director, then Sales development director for 2 years and became Mobile Customer Base Director Also worked for 7 years at TF1 as Brand and Advertising Director

Louis Marie GUILLAUME

VP Business Development

MBA in Entrepreneurship from HEC Paris 15 years of experience in the mobile industry 6 years as Sales Director at Oracle Prior CEO at Airweb Founded a consulting firm (LMG Partners) 6 years ago

Jean-Christophe Mifsud

Founder & Chief Executive Officer

PhD in Neurochemistry from Princeton University (USA) and MBA from ESSEC

Enguerrand Rochefort

Enguerrand has over 15 years of investment banking experience in London and Paris.

Before founding Rochefort & Associés, he worked in mergers & acquisitions at Messier Maris & Associés from 2004 to 2012 where he was Vice President, and at Citigroup (formerly Schroeder Salomon Smith Barney) from 2002 to 2004.

Enguerrand holds a Master in Management from Institut Supérieur du Commerce and studied Finance and Economics at the University of Westminster.

Francis Canterini

Francis holds a Master and a Post Graduate Degree in Economics. After teaching at the University of Economics in Algiers, he decided to pursue his career at Agence Française de Développement (AFD° from 1981 till 1991.

He then joined Credit Lyonnais in 1991, and became a member of the Executive Commitee in 2006

In 2007, he is appointed Deputy General Manager of the retail banking network of Credit Agricole in Italy.

In 2009, he becomes Risks Director of Credit Agricole group.

From 2010 till 2013, he is in charge of all Support Functions of Credit Agricole CIB, as Deputy General Manager.

Thomas Rival

Thomas joined Evolem in 2010. Evolem is Bruno Rousset’s family office (founder of April, a listed insurance services group).

Thomas manages Evolem Start which is Evolem’s venture capital arm. It backs fast growing companies with initial investment of 300k€ up to 1.5M€.

Thomas has made more than 20 investments and is currently board member of a dozen companies such as Woonoz, Fluo, Acoem, Les Opticiens Mobiles, Touch&Sell, Ouiflash, Tilkee, Luko, Rubix,…

Jean Pierre Gloton

Jean-Pierre worked for more than 20 years in the semi-conductor industry, with PHILIPS, EUROTECHNIQUE, THOMSON, SGS THOMSON, and managed many industrial projects worldwide (Europe, Far-East, USA).

He co-founded GEMPLUS and was senior VP and Technical director of the group, as well as President of Gemplus Electronics, Microelectronics subsidiaries.

Member of several councils and technological institutions in France

Co-fonder of Smart Fund (investment in Start-ups)

As a Business Angel, he invests in advanced technology companies and is present in the USA (3 companies) and France (9 companies)

Rubix S&I

RUBIX S&I is an analytical company dedicated, via a full portfolio of devices of services, like IOT modules, on-line instruments, data metrics to the monitoring of Indoor and Outdoor, Toxic, nuisances, safety and wellness at work.

RUBIX has more than 100 man years of experience in sensors and particularly in gas sensors, VOC and odors.

RUBIX S&I is now one of the major leaders in wellness and Comfort monitoring with an on line building mapping of physicals, chemicals and biologicals nuisances.

We do capitalize, as well, on this expertise to develop customized miniaturized multi sensors devices for environmental, intelligent home, or Health.