Do you want to maximize your search engine traffic and get better ROI for your business?
The best bet is to rely on using your content to drive targeted traffic by attracting maximum number of quality visitors. Many marketers have got immense success by using data-driven strategies to boost their content visibility across a wide spectrum of target audience.
How Hummingbird can give better search engine results?
Google’s Hummingbird has definitely proved to be far more effective by stressing on the importance of having quality content than the Panda algorithm in many ways.
Much before Panda and Penguin were rolled out to monitor content and quality of links, Google used to run on an infrastructure called as “caffeine”. This led to a drastic improvement with faster speed and greater efficiency in indexing the entire web.
On the other hand, Hummingbird was specifically designed to offer more personalized search results, which could be...

Do you want to improve your website SEO rankings and boost your brand visibility to reach out to new customers?
It’s quite obvious that every company wants to remain competitive today and get high rankings for their website. Remember, today it is no longer enough to have a number of good links or exclusive keywords for your website to be featured high among the search engine results.
According to the recent survey conducted by SearchMetrics, it’s the quality of your content that ultimately determines SEO rankings for your website. They have come up with some interesting findings, which suggest that websites must be able to produce rich and high quality content- that is more relevant and holistic in nature.
Let’s look in more detail at some of the core factors that can help to improve your SEO rankings based on this report:
-Focus on semantically comprehensive content
It’s important to lay more emphasis on optimization of content as...

Have you ever experienced drop in your website traffic levels and need some effective solution to recover from the Panda algorithm updates?
It’s definitely quite frustrating for most online websites to deal with constant algorithm updates that keep taking place and find ways to recover their website quickly to boost their traffic potential.
This holds particularly true about websites that have been continuously trying to push spam content and find little success to get back to their original levels. Hence, its time to examine the “real issue” and make sure that you aren’t repeating the same mistakes again to get hit by the Panda update in the future.
Top things that you can do to have steady traffic levels during Panda updates
-Have powerful landing pages
The first thing to ensure that your website is not affected by Panda algorithm update is analyze your landing pages, and see if they have high user engagement levels. The content...

Do you want to get all the vital information about social media referral traffic for your website?
It may be a good idea to use Google Analytics Social Networks Referral for the purpose of finding out from where all your social media traffic is actually coming from. Definitely, you might not be successful in securing all the possible information but it can give you a brief idea about your social media referral traffic.
Use custom URL’s to find social media traffic
The term dark social media traffic refers to your site, especially when you might post a direct link to content, across any social media network and it gets clicked outside the network. For ex: If you happen to post a link on Facebook and some user clicks on it using some mobile dashboard app. It may be also possible if the user copies your link and shares it using email or text message with others.
In this case, it is difficult for Google Analytics to track traffic from these different sources...

If your website is penalized by Google, then it is difficult to identify the problem. Google does not notify website owners of penalties. With the new Google core algorithm updates going into effect each month, it is difficult to understand which of the new updates have had an effect your website.
The best way to clearly identify a Google penalty is by watching rank in search and traffic per page. You can also recognize a penalty if you search for the core keywords of your website's niche and your website does not show up in search results.
There Are No Magical Solutions to Prevent these 48 Google Penalties
Many SEO companies use black hat, gray hat, and even old white hat techniques to artificially manipulate website rank on search engines. Over 90% of these systems fail because they are based on finding loopholes within the core Google algorithm and then exploiting them for quick, albeit short-term, results. As soon as your page rank suffers, these SEO companies...

Are you aware of how the recently released Google Pigeon algorithm update can lead to some major changes in your online traffic volume?
Local businesses, especially online marketing and advertising companies might be able to notice a considerable impact with the Pigeon update giving a bit of reshuffle to local listings. This was mainly done with the aim of prioritizing local reviews from well-known sites such as Yelp, Trip Advisor, Yellow Pages and Relator.com
Google is trying to move local map listings lower on the search engine results page or eliminating them completely by replacing them with the above-mentioned directory specific sites. It is trying to ensure that the results are prominently displayed to the users to give them exactly, what they are looking for in the search results.
Growing preference for local reviews
Today, users prefer using Google to meet most of their search related needs rather than depending on physical directories with yellow...

Are you still thinking that the SEO rules that were applicable before are no longer relevant and useful in boosting your website rankings?
Probably it’s time to probe this issue further and find out if the SEO tactics that we used earlier can still give us some amazing results. Most of the bloggers, publishers and local businesses tend to think that backlinks may not matter anymore or even creating content for robots may not work.
Let’s carefully examine some of the SEO elements to find out, if they can really work as before to boost organic search engine rankings for your website:
-Good and catchy titles are important as ever
Google returns all your search results depending on the term that you enter in the search field to display the results along with the title. This means having a descriptive, attractive and unique title is still important to engage the readers. If your title is interesting, it is much likely that the readers will click through it and view...

Do you want to boost your website traffic and get quality engagement from your target audience?
Like most successful marketers, it’s very important for you to have an SEO optimized page that can attract search engines such as Google. By creating an optimized content targeted at both the end users and the search engines, you can increase the chances of having increased traffic for your website.
Why optimizing content is necessary?
Over the years, search engine algorithms have come a long way, where including popular keywords many times in your content could boost your website rankings. However, today the scenario is completely different and Google prefers those websites that have content which is highly informative, useful and engaging to the visitors. Most search engines love content that is free-flowing, interesting and purposeful and offer the best value to the readers as far as possible.
Today the there are penalties by Google for websites that has...

As Google makes the rules more complex, website owners, marketers, and SEO professionals need get to work cleaning up their tactics. Everything we have seen in the 2011, 2012, and especially the 2013 updates is still relevant in the Google 2014 Updates. Google is further refining their algorithm in an effort to remove useless results and spammy content from searches. As we see the updated versions of Hummingbird, Panda, Payday, Penguin, and Spam carried out we can expect further micro-adjustments that target both content and link quality.
Google 2014 Updates:
Hummingbird applies to mobile devices.
Panda 4.0 redefines your websites authority on the internet.
Payday 2.0 seeks to eliminate payday loan spammers and related content spam.
Penguin is just a minor refresh, not an update, to the 2013 link-spammer cleanup.
Spam 3.0 specifically seeks to target spammy sites and SEO marketers and eliminate them.
Lets look at how the Google 2014 Updates affect...

Do you want to boost your Google+ engagement and leave a lasting impression on the minds of your target audience?
One of the best ways to find out, if your viewers are always motivated and attracted towards your content is to keep a tab and measure your Google+ performance levels. With the growing popularity of Google+ among marketers, it's important to use this vital marketing tool to increase your conversion rates.
There are over 300 million users of Google+, which is just second to Facebook and hence it's essential that you make the most of this wonderful platform to effectively communicate your message with your customers.
Here are some exclusive tools that can be used to track your Google+ performance and get some amazing results:
Use Ripples to find out about your key influencers
You can get some free and incredible information about your Google+ data by accessing some of the in-built features offered within Google+ itself to track your...