Comments on: Buy A Print Ad Herehttp://battellemedia.com/archives/2006/02/buy_a_print_ad_here.php
Thoughts on the intersection of search, media, technology, and more.Mon, 02 Mar 2015 21:15:17 +0000hourly1http://wordpress.org/?v=4.0By: SorenGhttp://battellemedia.com/archives/2006/02/buy_a_print_ad_here.php#comment-17230
Thu, 09 Feb 2006 01:56:46 +0000http://battellemedia.com/archives/2006/02/buy_a_print_ad_here.php#comment-17230I am surprised that eBay did not think of this first.
]]>By: Dorrianhttp://battellemedia.com/archives/2006/02/buy_a_print_ad_here.php#comment-17229
Thu, 09 Feb 2006 01:34:46 +0000http://battellemedia.com/archives/2006/02/buy_a_print_ad_here.php#comment-17229What I find somewhat fascinating by this move started a few months ago is that I don’t recall it being tried in 1998. I represented Internet Capital Group on some 20 b2b exchange deals as a lawyer and although radio ads were a target (buymedia, now marketron), this never even came up (buying and selling raw paper did). Why was the print ad category not subject to attempts at this kind of – presumably more efficient – intermediation? Did people believe publishers would never go for it? What makes them go for it now? John? Anyone?
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