With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Optimize your Twitter profile. Create a custom Twitter background. HubSpot ).

People can upload pictures of themselves with the product in a store, then share using a hashtag or mentioning the brand on various social networks. For the first time, brands can gain insight into why people like certain items more than others, and how they’re using them, without having to conduct expensive psychographic research using surveys, focusgroups, or interviews.

TwitterTwitter is a social media darling for any product launch, service or business. How often was your hashtag used? He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term. Social media can offer some very accurate metrics for ROI. How many social shares did the post get?

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HUBSPOT

JANUARY 18, 2012

[Focus Group, Hashtag] 7 Terrific Ways to Use Social Media for Instant Feedback

Host a FocusGroup. Effective focusgroups have segmented audiences, and many social networks have advanced in such a way that there is sufficient functionality to perform your own R&D. Or consider holding a Twitter Chat to delve deeper into a user-generated suggestion; you can even let one of your community's power users co-moderate the chat with you.

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HUBSPOT

DECEMBER 28, 2011

[Focus Group, Hashtag] 15 Fluff-Free Ways to Step Up Your Social Media Game

Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. Here are some awesome cheat sheets for Facebook , Twitter , Google+ , and LinkedIn to help you get the most out of each of these networks. The reason for this shift?

We’re specifically referring to focusgroups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focusgroup reacted poorly. Headlines Matter. Know Your Audience.

This video from Oglivy & Mather shows what it might be like if the concept of Christmas was pitched to a focusgroup -- and it brings up some questions about the strange traditions we all accept. 12) Brownstein Group. SImply tweet an idea using the hashtag #PrinterWonderland. and have a Twitter account to enter.). 16) The Pita Group. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. It''s also the time where agency staffers are given free reign to get downright weird. 1) Exit10. 2) AKQA. 14) St.
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[Focus Group, Hashtag] The Top 5 Super Bowl-Themed Marketing Stories of the Week

Needless to say, this week's round-up is focused on Super Bowl-themed marketing. Super Bowl-themed marketing has certainly made a huge shift with the arrival of Twitter, Facebook, YouTube, and other, more cost-effective marketing tactics. Once YouTube, Facebook, and Twitter came around, suddenly, the world of Super Bowl-themed marketing looked a whole lot more optimistic. As Adobe puts it, “Simply tracking marketing budget ROI via focusgroups and awareness studies is insufficient for today’s CMO.” "Sunday! Sunday! Sunday!". Ready to get started? Doritos?
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[Focus Group, Hashtag] Communications Strategies for Millennials: How We Developed One for Churches

As a 24-year-old Millennial, I often get asked how others can bond with my age group. But, the newest group of Millennials is taking it to a whole new level. The Barna Group , a national research organization, found that 59% of people between the ages of 18 and 29 drop out of church after regularly attending as a teenager. So, consider asking Millennials to join in on focusgroups, building projects, worship teams, or community outreach. This can be driven through social media channels, like Facebook or Twitter. and by them, I mean us. nonprofit
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You can do this in a number of ways: with an email, through social media updates that link to a survey, by pulling together a customer focusgroup, or in a blog post with an embedded survey. And join us for today's Twitter Chat at 3 PM ET at [link] , where we'll be talking about creating customer love (hashtag #inboundchat). It's Valentine's Day, and if you still haven't gotten that special someone something special, you should probably rush over to your local drug store. you ask? Your customers, that's who. Don't they deserve some attention, too? Social Sharing.
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Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). So, this is the hashtag for the session for those of you who are Twitter leaders out there, and my name happens to have an extra h on it where you wouldn't expect. Everybody does that oh yeah we've got 1000, 5000 whatever number of Twitter followers you have and you write a blog article, you'll send it out to your Twitter account, you'll send it out to your email list and say, hey, come read our blog article. Hope you enjoy it. It does work.
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