Pomellato Debuts First Watch

November 26, 2013byVictoria Gomelsky

The Italian fine jeweler Pomellato has unveiled its first watch in partnership with the Swiss watchmaker Parmigiani Fleurier.

The Tonda Pomellato collection of ladies watches uses Parmigiani’s ultrathin Tonda 1950 timepiece as a foundation. Exclusively available in rose gold, the watch comes in four iterations, three of which were inspired by Pomellato’s Arabesque collection, a line of pink gold pieces distinguished by a curvy pattern. The fourth model features a turquoise dial framed by diamonds, in homage to Pomellato’s Capri collection.

Both makers’ names appear on the dials, a testament to the cobranding collaboration.

“Women’s empowerment is no doubt changing customer preferences also in the ‘hard luxury’ sector,” Andrea Morante, CEO of Pomellato, said in a statement. “There could be no better time for a ‘cobranding’ project between Parmigiani and Pomellato in which both companies combine their know-how and expertise to create a line of exclusive watches.”

According to WWD, the collection retails from 16,000 euros ($21,548 at current exchange rate) to 23,000 euros, and will be produced in a limited number of 150 pieces to be sold at Pomellato stores.