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EVENTS

VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

Bloom Advertising Ltd.

We are Bloom. We’re a creative agency with offices in both London & Dublin, specialising in advertising, design and digital communications.This means that we really know how to develop campaigns that help businesses and brands launch, grow and win market share. Or help old brands re-launch or change public behavior.

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RELATED NEWS

Amazon.com Inc. reported quarterly profit that exceeded analysts’ estimates, demonstrating the company’s focus on cloud-computing, advertising, and other high-margin businesses continues to pay off. First-quarter earnings were $7.09 a share, the Seattle-based company said Thursday in a statement. Analysts had projected $4.67 a share. Revenue gained 17 percent from a year earlier to $59.7 billion -- in line with the average estimate of analysts compiled by Bloomberg. The retailer has ...BLOOMBERGREAD MORE

U.K. companies are holding back on marketing spending because of the uncertainty around Brexit, according to the publisher of the Guardian newspaper. You can almost see ad spend correlating to the chaos in the Houses of Parliament,” said David Pemsel, chief executive officer of Guardian Media Group Plc. “As soon as there’s a modicum of surety, you suddenly feel people say they’re willing to commit more. Pemsel’s comments at the Incorporated Society of British Advert...BLOOMBERGREAD MORE

PG&E Corp. was accused of putting its “reputation above public safety” in a lawsuit that says the power company spends too much on advertising and not enough on preventing devastating Northern California wildfires like the blaze that destroyed the town of Paradise last month. While the cause the Camp Fire remains undetermined, residents alleged in a complaint filed Monday that the utility’s “dysfunctional risk assessment methodologies” have failed to improve eve...BLOOMBERGREAD MORE

People have complained for a while now that Facebook Inc. is too big. Well, good news: It just got 20 percent less big in a hurry. Facebook’s market valuation collapsed by about $120 billion today roughly the equivalent of a General Electric Co. or a 3M Co. personally costing Mark Zuckerberg $15 billion in just the first few minutes of trading. He will now be forced to carry on with just $71 billion. Thoughts and prayers. Driving all this pain was an earnings report Shira Ovide describes a...BLOOMBERGREAD MORE

For more than two years, a small and stealthy group of engineers within Google has been working on software that they hope will eventually replace Android, the world's dominant mobile operating system. As the team grows, it will have to overcome some fierce internal debate about how the software will work. The project, known as Fuchsia, was created from scratch to overcome the limitations of Android as more personal devices and other gadgets come online. It's being designed to better acc...BLOOMBERGREAD MORE

ITV Plc Chief Executive Officer Adam Crozier is stepping down after seven years, as the U.K. broadcaster shakes up its executive ranks amid a Brexit-derived advertising slowdown.Crozier will leave on June 30 and a successor will be announced “in due course,” ITV said in a statement Wednesday. Finance Director Ian Griffiths will take on the added role of chief operating officer, and Chairman Peter Bazalgette will be executive chairman during the search....BLOOMBERG.COMREAD MORE

After seven months of work, the biggest digital advertising companies think they have a solution to the existential threat of consumers blocking online ads. Google, the biggest player in this world, is at the center of the plan, although the company and its partners are keen to present the initiative as a group effort.The Coalition for Better Ads published a list of undesirable online ads earlier this year. Google plans to add a feature to its Chrome web browser that would disable those ads. The...BLOOMBERGREAD MORE

WPP Plc fell the most in a month after one of the advertising company’s biggest clients, consumer-product giant Unilever, said it would cut back on its marketing spending, fueling concerns about a broader ad-industry slowdown.Unilever, which sells Dove soap and Hellmann’s mayonnaise, will produce 30 percent fewer ads as part of a cost-cutting drive, Chief Financial Officer Graeme Pitkethly said Thursday in a phone interview. WPP, whose Ogilvy & Mather agency makes ads for Dove, d...BLOOMBERGREAD MORE

Vox Media Inc., operator of the Verge and Recode news sites, named its first chief operating officer, promoting a longtime employee to oversee the company’s expansion into video and so-called native advertising. Trei Brundrett, 39, who has worked at Vox since 2006, led the designers and engineers who built the company’s online publishing platform, called Chorus. He will report to Chief Executive Officer Jim Bankoff, the company said in a statement. Brundrett will be succeeded by...BLOOMBERG.COMREAD MORE

When the world's biggest spender on marketing warns that online advertising is broken and ineffective, people from Madison Avenue to Silicon Valley should listen.In a recent speech, Marc Pritchard, chief brand officer at Procter & Gamble Co., called for sweeping changes in how technology companies such as Facebook Inc. and Google operate, as well as to the opaque billing practices of ad agencies like WPP Plc and Omnicom Group Inc. He laid out a five-point plan on how to fix things and is...BLOOMBERG.COMREAD MORE

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RESOURCES

Amazon finally steps up to compete against advertising giants, Facebook and Google, by testing a new ad format. According to Bloomberg, Amazon is beta testing video ads in its shopping app. Bloomberg,...

Last week came the news from WirtschaftsWoche that Google intends to make a foray into out-of-home (OOH) advertising in Germany. Whilst programmatic OOH is nothing new (the automated buying of digital...

"Bloomberg's Surveillance" is a radio and TV business news show, featuring in-depth interviews with well-known business leaders, market analysts and leading economists. The show is hosted by Tom Keene...

The cavalry is coming to the rescue of embattled Cook County Board President Toni Preckwinkle and her pop tax, and it's being led by New York billionaire Michael Bloomberg. The former New York City ma...

EVENTS

VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.