Protect

A registered trade mark protects any sign that represents your business and gives you legal protection for your brand. And, we do mean ANY sign, from words and logos, to music and colours, if it represents your business it may be registrable.

If we were to say the colour red for public transport or mention a tubular, triangular bar of chocolate, would any products or companies spring to mind. Hopefully you are thinking of London busses and Toblerone (have you spotted the bear?).

Trade marks act as a badge of origin and can help you stop other people from using your brand for similar goods and services.

Meet Laura Tenison, founder of JoJo Maman Bébé. Laura explains why she protected her brand as a trade mark after the lessons she learnt from making an early mistake.

Hindsight is a wonderful thing, and also a trade mark owned by Reuters.