Open Up! Making The Case For Open Sourcing

In geo-politics, technology, sciences, labor, environmental protection, and of course, our very own media industry we are witnessing how the new, intelligent, winning solutions are--by nature--open vs. closed.

Google's Free Advanced Attribution Offering Is Touch & Go

Google recently announced that it was introducing an advanced attribution solution for marketers: A multi-touch attribution lens that fractionalizes conversion credit across touchpoints as they’re observed to drive consumers through the funnel.

Lee Beale Named One Of The Most Innovative Agency Executives In Media Planning And Buying

Digital 40 Over 40 2017: Kamran Asghar

Asghar, a former planning director at Ogilvy & Mather, launched Crossmedia with Martin Albrecht in 2000. The company was launched on the belief that media is creative and designed to master the fast-growing digital marketplace.

Digiday: The Sunshine Agency

These 12 Agencies Have Masterfully Adapted in an Increasingly Digital Marketplace

Call it the little media agency that could. Crossmedia, formed in 2000 and allied with German media independent Crossmedia GmbH, has worked to outfit itself with all the tools of its larger holding company rivals.

Dogfish Head Brewery Partners with Crossmedia to Amplify Media Efforts

Crossmedia announced today that it has been named media agency for Dogfish Head Brewery, the rapidly growing brewery based in Milton, Delaware, that was featured in the documentary Beer Wars and in the Discovery Channel series Brew Masters. Crossmedia is the brand's first media agency in its 22-year history.

U.S. Bank Taps Crossmedia as Media Agency of Record

The Minneapolis-based bank, which is operated by U.S. Bancorp, initiated a review of its media-planning and -buying business in the spring before awarding the account to Crossmedia, an independent shop, earlier this year.

White Castle Names Resource/Ammirati as Its New Agency

Ammirati has won the White Castle account following a competitive pitch. Rojek Consulting handled the review, which began in July. The incumbent, Omnicom's Zimmerman, had handled the fast-food brand’s creative and media efforts since 2009.

GNC Replaces Carmichael Lynch With 3 Shops

Under new executive leadership, GNC is replacing Carmichael Lynch as the agency of record on its company’s $30 million account. Taking over for the Minneapolis shop is creative lead Consigliere in Brooklyn, N.Y.; the media planning and buying shop Crossmedia, New York; and digital agency 22squared in Atlanta.

Three Reasons International Media Procurement Beats the Global Media Solution

With a new approach to international media services – "International Media Procurement" – CROSSMEDIA has introduced a new service and business model ensuring the agency can stay focused on what it does best: providing excellent advice.

5 Takeaways from the 2016 ANA Financial Management Conference

2016's ANA Financial Media Conference in Boca Raton was unprecedented in attendance. Lots of new energy and many familiar faces. Yet despite all of new the attention, very few "sparks" flew (where’s John Mandel hiding?).

Media All-Star In The Haus

Relying on their skills and talents, the 12 media agency executives (actually, 11 executives and one rising star) who make up this year’s group of Media All-Stars have bent technology to their will and devised unique strategies to deliver the goods for their clients.

Beyond the Device

The Rise (Not Demise) of the Independent Media Agency

More and more today, clients are demanding agencies be agile, data driven and creative. Oh, and they want everything on the cheap. Independent agencies can combine all of this while also delivering a superior cultural product (I call it likability).