Tinder Adding Paid Premium Features

Trending News: How Much Are You Willing To Pay To Find More Matches On Tinder?

Why Is This Important?

If thought freebie Tinder was effective, you ain’t seen nothing yet.

Long Story Short

Tinder CEO and co-founder Sean Rad announced that his company will be launching a paid, “premium” version of their wildly popular app in early November. While Rad didn’t divulge much information about what Tinder 2.0 has in store for paying users, he did hint that the features will focus on travel, among other things.

Long Story

Your favorite dating app is about to get a little bit sweeter — if you’re willing to cough up some cash, that is. At yesterday’s ForbesUnder 30 Summit, Tinder CEO and co-founder Sean Rad announced that his smash-hit dating app will offer romantic hopefuls a brand new “premium” service within the next few weeks. While Tinder’s standard service will remain the same, users who are willing to shell out a few bucks will be able to take advantage of features that may increase their likelihood of finding that special someone.

Tinder has become the go-to dating app for young digital daters since the service launched two years ago, spawning a number of copycat apps seeking to replicate its unexpected success.

Despite its popularity, Tinder’s free, ad-less model has yet to actually bring in revenue, though raking in dough has always been in the cards for Rad & co. “We had to get our product and growth right first,” Rad told Forbes yesterday. “Revenue has always been on the road map.”

While Rad kept hush-hush about exactly what new features Tinder’s “freemium” model would offer up to users, he did hint that they may focus, at least partially, on travel. Forbes speculates that Tinder 2.0 will allow members to find partners in cities outside of their own — the company’s current model only allows users to look for love in and around the city they're in.

Tinder enthusiasts should start getting pumped about the app’s latest incarnation — it sounds as though members will be offered much more than just the travel-related features Rad hinted at yesterday. “We are adding features users have been begging us for,” Rad claims. “They will offer so much value we think users are willing to pay for them.” I guess we’ll see for ourselves soon enough!

Own The Conversation

Ask The Big Question: How many digital daters will be willing to pay for Tinder’s premium service? Could the app’s new incarnation significantly narrow down the dating pool for those who choose to stick to the free version?

Disrupt Your Feed: Is this a way for Tinder to separate the rich from the poor?

Drop This Fact: Rad also told Forbes that Tinder makes more than 15 million matches each day.