Human Experience

Loopmedia partnered with Cundari on this spot and our challenge with the ask from BMW was simple: create a video spot that was different from what you might expect from a traditional automotive spot, and that connected with the viewer on a personal level. In other words, we needed to think about human connections and what makes them tick. BMW’s “Human Experience” spot unfolds as a fluid stream of imagery, carrying the viewer along with the help of subtle, naturalistic editing.