Wednesday, 5 November 2014

BRIEF ONE - NATURA - LOOK BOOK CONTENT

After collecting information on each of the plants and cacti featured in the look book I had to review and summarise the relevant material so that it is ready to be featured in the look book. Included in the content write up was also a company introduction that will be placed within the first pages of the booklet to help communicate the companies ethos, identity and beliefs. The images below display the finalised content;

CONTENT -

INTRODUCTION -

There's nothing like the
simple addition of a houseplant to a room to brighten up the space, revitalise its
energy and improve air quality. Studies have proven that house plants are natural air purifiers and help to
clear the atmosphere of harmful pollutants helping to create a tranquil and
relaxing environment.

Here at natura we want you to bring the
energy and beauty of nature into your home. No
matter what the size of your space, we have a variety of beautiful plants and
cacti perfectly suited for the varying requirements of our customers. Our
product range consists exclusively of low maintenance plants and cacti
handpicked by our knowledgeable team for their air cleaning abilities and
striking aesthetics.

At natura we are passionate about our indoor plants and so always
endeavour to keep them nice and healthy. Before sending, all plants and cacti
are preconditioned so that common problems associated with houseplants are
avoided.

Yucca –

The Yucca plant is a genus of perennial shrubs and trees native to the
hot, desert like terrain of South, and Central America. The Yucca is a very
popular species of plant that will live in low light conditions and requires a
minimal amount of care, making it the perfect choice for the contemporary home.

Aloe Vera –

Aloe Vera is a genus of the succulent plant species and is believed to
originate in the dry climates of North Africa. The Aloe Vera plant is notable
for its various healing properties, ability to clean and oxygenate air and the minimal
amount of upkeep needed to care for the plant.

Maranta Prayer –

The Maranta Prayer is a genus of the Marantaceae flowering plants native
to the South American tropics. The species is notable for its beautifully
decorative leafs that have a rich colour and intricate pattern. The plant grows
well in low light conditions and requires a minimal amount of upkeep.

Dragon Tree –

The dragon tree is a genus of around forty trees and shrubs native to
areas in Africa and South America. The Dragon Tree is a low maintenance plant
that is gown all over the world due to its stature and elegant foliage.

Areca Palm –

The Areca Palm is a genus of Arecaceae palm plants native to Madagascar.
The species is notable for its bamboo
like appearance and ability to grow over six foot tall. The species is requires
a minimal amount of up keep but needs to be positioned in a bright space with
lots of light.

Cheese Plant -

The Cheese plant, or Swiss Cheese plant is a genus of flowering plants
native to the tropics of South Mexico. The species is notable for its leaves
that develop distinctive holes, its ability to grow to a height of over twenty
foot and its effectiveness at cleaning and humidifying air. The plant grows
well in low light conditions and requires a minimal amount of upkeep.

Ruby Ball Cactus –

The ruby ball cactus, also known as the red cap
cactus, is a species of cacti that isn’t naturally created but is instead
grafted. The cactus is notable for its colourful red top which is known as a
Gymnocalycium, the lower green cactus varies, and so could be a number of different
species.

Barrel Cactus –

The Barrel
Cactus is a species of cactus belonging to the ferocactus
genus. The cactus is native to the dry, desert like conditions in Mexico
and gets its name from its rounded shape. Like all cactuses, the Barrel cactus
is easy to care for and requires little maintenance.

Spurge –

The spurge,
although it looks like a cactus and has spines is in fact a species of Euphorbia
genus or specifically the Euphorbia aeruginosa. The plant flowers at certain
times in the year and requires little maintenance to keep it healthy.