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How To Use Instagram For Business

To date, Instagram is one of the largest social media networks on the Internet. After being acquired by Facebook in 2012, Instagram has continued to improve and refine itself through the years. Not familiar with Instagram? In a nutshell, it's a photo and video sharing service where one can view others' posts and engage (e.g. liking, commenting).

Why Instagram? If you're wondering what all the fuss is about, then you're probably not an avid user. Instagram has over a billion active monthly users. This is a huge number not to be taken lightly. The payoff can be huge marketing your brand on such a platform. Not only is it easy to use, but it allows businesses to post content on their profiles. Visual content in particular performs well on social media, so a solely visual platform such as Instagram is an excellent way to market your products and services.

Paid Ads. It has been several years since Facebook integrated advertising features into business accounts on Instagram. Similar to paid ads on Facebook, you can advertise selected posts and stories to your target audience's feed. It also has the same robust targeting features as Facebook to reach your ideal demographic.

Stories: A great way to show the human side of your business and give your followers a 'behind the scenes' look, Instagram Stories allows users to share moments from their day. The content you upload to your story will remain on your followers' feeds and on your own profile for 24 hours.

Hashtags: Originally started on Twitter, hashtags have obviously crossed over to all the major platforms. On Instagram, you can add them to your Stories, profile and posts. Users can also follow hashtags of interest to them and use the search bar to find related content. If used wisely, it makes your content more discoverable.

You're not ready to start using Instagram for your business! Just remember everything we discussed and make use of all the available features. Also, remember to post at the right time for the maximum engagement.