Transcript of "C/P/R Revives Your Magazine"

4.
When redesigning or updating your magazine,
Ancestry
Hot on tHe trail of tHe family outlaw
September / OctOber 2006, VOL. 24 / NO. 5
$4.95 U.S. $5.95 caNada
here’s an interesting approach to finding
the right mix of design and content...
Roots to
African American
Lives
How to Tell
Your Story
Taking Care of the
Family Business

5.
When redesigning or updating your magazine,
here’s an interesting approach to finding
the right mix of design and content...
When the
Good Die
Young
DNA Seals
the Deal
Nature, Nurture
or What?

6.
Three Kinds of Design
Every magazine uses three types of design
elements that make up each issue...

7.
Three Kinds of Design
Concept
This level comprises the issue map and all of
the template elements for type styles, navigation
elements and grid use in every issue.

8.
Three Kinds of Design
Concept
Comprehensives
This is the familiar level at which pages of
individual issues are designed (using of course
the template from the concept level).

9.
Three Kinds of Design
Concept
Comprehensives
Creatives
Whatever talent, skills, and idiosyncratic interests
designers bring to the pages at the service of the
magazine’s branding make up the “creative” level.

10.
Three Kinds of Design
Concept
CPR is all about the concept level. Finding
the right mix of content that creates the most
interesting balance of story types among
features, departments and special sections
make a book have more interesting design.

12.
Special Advantages of
Trade, Enthusiast
& Association Pubs:
Esoteric Interest Defines Scope
The subject matter is easily defined and the
content of the magazine is easy to structure.

13.
Special Advantages of
Trade, Enthusiast
& Association Pubs:
Esoteric Interest Defines Scope
Highly Definable, Colluding Demographic
The readership is interested in the subject and
the subject defines the readership universe,
and they are already really interested.

16.
Special Advantages of
Trade, Enthusiast
& Association Pubs:
Esoteric Interest Defines Scope
Highly Definable, Colluding Demographic
Corollary Advertisers
Knowledge Assets
Organizational Assets
Often these associations create programs and have a
history of service that can be mined for content.

38.
JANUARY 06
VO LU M E 6 5 , N U M B E R 1
urbanland W W W. U R B A N L A N D . U L I . O R G
The new design has
fewer features divided
into a large “A” package
50 A Rude Awakening
BARBARA KREISLER
74 Breaking the
Cycle of Poverty
87 Keeping
Traditions in
and smaller “B” stories.
It has been five months since Hurricane Katrina
devastated the Gulf Coast. Urban Land offers a 24-page
special report with an overview, recommendations, and
C H A R L E S LO C KWO O D
After the outlay of hundreds of
billions of dollars to alleviate
Highland Park
DOUGLAS R. PORTER
A small city outside Chicago
It makes for a more
interesting TOC. . .
essays from urban planners, local business leaders, poverty, the question is, why takes big steps to meet
developers, architects, and academia regarding the future are these efforts not working? affordable housing needs.
of the Crescent City.
90 Toronto
in Lights
58 ULI’S 70 Louisiana’s A L B E R T WA R S O N
Recommendations Coastal Plight A Hollywood-style megastudio
for Rebuilding CHARLES PICCIOLA and media village under
New Orleans The future safety of construction in a dead
New Orleans cannot be industrial zone on Toronto’s
64 Visions for ensured without rebuilding central waterfront promises
New Orleans Louisiana’s wetlands. to kick-start a long-awaited
RON NYREN revitalization.
Representatives from the 72 Rebuilding
academic, development, the Gulf Coast 79 Redeveloping 94 Financing
business, and preservation KEVIN SHANLEY Downtown Mixed-Use
communities discuss the
rebuilding of New Orleans.
We must learn from this
tragedy, ask the hard
PAT R I C I A L . K I R K
A shift in the public’s perception
Development
ALAN GOODKIN
questions about rebuilding, of living in high-density urban
67 Operation and move ahead skillfully environments is converging with Efficiently priced capital is
Rebirth and quickly. market forces and efforts by local available for well-conceived
governments to revitalize cities, projects.
P R E S KA B ACO F F
Development needs to be creating momentum that is
connected to New Orleans’s moving urban redevelopment
neighborhoods. forward at unprecedented speed.
68 Rebuilding 84 Resettling in
the Soul of Philadelphia
New Orleans A DA M G L A S E R
WA R R E N W H I T L O C K Science, jobs, and new
For New Orleans to be residents are turning
rebuilt successfully, it must Philadelphia into one of the
be objective about its past. most vital and successful mixed-
use urban areas in the country.
O N T H E C OV E R :
P H OTO : C A D E M A R T I N

39.
JANUARY 06 urbanland
96 Land Writes
96 Preserving Affordable 10
Housing Bro
JOHN McCARRON JO
When it comes to the future of affordable Toda
rental housing, what is new is a national fulfi
refocusing on the urgent need to preserve in it
what is old.
10
99 Toward a New Discourse STE
on Mixed-Use Development The
E L L E N B E R KO W I T Z com
More needs to be done to offset the an a
significant impediments currently interfering and
with the creation of these projects on a with
communitywide scale. tour
. . .As does creating 24 Developments 32 Dialogues 106 ProActive
New York City Promotes Green 32 ULI 106 In Practice
editorial packages for the Affordable Housing
Best Affordable Housing
Accommodating Need,
Preparing for Growth
The Marketing Mix
for Mixed Use
departments, which help
Developments Named M A R I LY N J . TAY L O R KEN BECKER
BuildingGreen Announces Tough choices will need to be Not only is the marketing mix
2005 Top Ten Green Building made about what, when, and different, but there also are new
“brand” the magazine.
Products where rebuilding occurs in market segments that must be
New Orleans. reached.
Federal Tenants Drive
Mixed-Use Redevelopment
The Resilient City:
34 Housing 108 Open Space
How Modern Cities Raising the Roof in The Value of Urban
Recover from Disaster New Orleans Open Space
MARK MURO AND RICHARD HUFFMAN
B R U C E K AT Z Philadelphia’s Rittenhouse
How should the nation go about Square illustrates how urban
rebuilding a flood-prone, racially public open space can add
divided city of great character and value to adjacent private
soul so that it reemerges more properties.
inclusive, sustainable, and
prosperous than before?
40 Retail
The Forgotten Frontier
of Retailing
Curing Fire Hazards
M I C H A E L B E YA R D
with Healing Hooves
America’s inner-city, minority
Washington’s New neighborhoods are still the
Mixed-Use Gospel forgotten frontier of retailing.
In Memoriam—Longtime
ULI Leader Charlie Shaw 42 ULX
A New Kind of Aging in Place Retail Look
JAMES MIARA 113 Green Use
Former D.C. Convention
Center Site Transformed Ten remade malls have Greening Downtown Greens
into Public Park transformed the role of M A RY VO G E L
malls in American society Some cities are striving to make
through creative design. their building sites and parks as

40.
develop ments development now meet criteria set power of eminent domain to obtain Finance Commission, which pro-
New York City by the Green Communities Initiative, BestAffordable 124 properties. vided $7.8 million in tax-exempt
Promotes Green a five-year, $555 million initiative of
the Natural Resources Defense HousingProjects The Domingo Viernes Apart-
ments, which was chosen best
bonds; the Washington Mutual
Bank, which provided $4.6 million
Affordable Housing Council and the Enterprise Founda-
tion to build 8,500 green affordable
Named overall affordable housing project in equity for the 4 percent low-
in the nation, is the first affordable income housing tax credits; a Seat-
New York City is expanding its lead- homes nationwide that promote The Domingo Viernes Apartments,
housing project built in the city’s tle Housing Authority deferred loan;
ership in green building beyond health, conserve energy, and pro- an abandoned bus storage site
Chinatown area in 50 years. The and a Federal Home Loan Bank of
commercial construction to afford- vide easy access to jobs, schools, redeveloped into affordable housing
$15.4 million development, a proj- San Francisco affordable housing
able housing, the occupants of and services. for low-income families and seniors
ect of the Seattle Chinatown Inter- program grant.
which stand to benefit the most In just one year, Enterprise, in Seattle, won the grand prize in
national District Preservation and The winners in the other eight
from the associated cost savings which helps build affordable hous- Affordable Housing Finance maga-
Development Authority, provides categories were:
zine’s inaugural Readers’ Choice
housing, a community center, and
Awards for the nation’s best afford- l BEST FAMILY PROJECT North Beach
a multilingual library in an area
able housing developments. Place, San Francisco, California;
where 57 percent of the residents
Other prize winners include rehabil- developers: Bridge Housing Corp.,
live below the poverty level.
itation projects like the International John Stewart Company, and EM
One of the financing solutions
Hotel Senior Housing development in Johnson Interest, Inc.
came from the Seattle Office of
San Francisco, and ground-up proj-
Housing’s housing trust fund, which l BEST HOMEOWNERSHIP
ects like the Valle del Sol complex in Dupont Commons, city of Savannah, Mercy Housing,
sets aside a portion of property PROJECT
Stockton, California, which serves Washington, D.C.; developers: and local development partners.
taxes for affordable housing projects
area agricultural workers. Dupont Washington Interfaith Network,
and contributed $2.5 million to the l BEST REHAB PROJECT YWCA,
Commons in Washington, D.C., pro- Fort Dupont Resident Council,
project. The rest of the funding Boston; developer: YWCA Boston.
vides homeownership to first-time Enterprise Homes Inc., and
came from a U.S. Bank permanent
buyers, while the Folsom/Dore Apart- Nehemiah Homes Inc. l BEST RURAL/FARMWORKER
loan; the Washington State Housing
ments house the homeless in San PROJECT Valle del Sol, Stockton,
Francisco. The distinctive rehabili- The Domingo Viernes Apartments, in l BEST MASTER-PLANNED California; developer: Asociacion
tated mixed-use building of the Seattle, Washington, was chosen best COMMUNITY Cuyler-Brownsville, Campesina Lazaro Cardenas.
ENTERPRISE COMMUNITY
YWCA in Boston provides affordable overall affordable housing project. Savannah, Georgia; developers:
l BEST SENIORS’ PROJECT Inter-
housing while sharing space with the national Hotel Senior Housing,
Boston Lyric Stage, high school class- San Francisco; developers: Inter-
rooms, and a restaurant/café. national Hotel Senior Housing Inc.
Resources tapped by the proj- and Chinatown Community Devel-
and improved health outcomes. The ing, has invested more than ects’ sponsors include federal and opment Center.
city’s new green building standards $27 million in grants, loans, and tax state low-income housing tax cred-
its, low-interest bank loans, and l BEST SPECIAL NEEDS/SINGLE-
set environmentally responsible credit equity in New York City to
guidelines for the construction and create more than 470 green, afford- affordable housing loans and grants ROOM-OCCUPANCY (SRO)
from a variety of federal, state, and PROJECT Folsom/Dore Apart-
renovation of many building proj- able apartments under the Green
local agencies. The unique financing ments, San Francisco; developer:
ects paid for with city capital funds. Communities Initiative. New York
strategies include those of Dupont Citizens Housing Corp.
The city’s Department of Housing City–based Citigroup is awarding a
Preservation and Development $1.5 million grant, made possible by Commons, which received $3 mil- l BEST URBAN PROJECT Mandela
(HPD) recently worked with the New the Citigroup Foundation, to lion in an interest-free construction Gateway, Oakland, California; International Hotel Senior Housing
York State Energy Research and Enterprise in support of Green loan raised by area religious lead- developer: Bridge Housing Corp. in San Francisco was chosen best
Development Authority (NYSERDA) to Communities. ers, and the Cuyler-Brownsville revi- seniors’ project (above) and the
broaden its energy efficiency guide- talization project, which got its start Folsom/Dore Apartments in San
when Savannah, Georgia, used its Francisco was named best special
lines. About 800 buildings slated for needs/SRO project (top).
24 U R B A N LA N D JANUARY 2006 JANUARY 2006 U R B A N LA N D 25
Each section has its own
design theme and variation.