This is the first and the only blush I got from Avon. I like it, I think it looks good on fair and dark skin. If you buy it, I don't think you'll regret it. I think it looks similar to Mac Plum Foolery, but Plum Foolery is more pigmented and more purply whereas Soft Plum is more towards pink on my skin. In any case, Plum Foolery looks darker, and I think you need a light hand for both of these blushes, but it looks amazing when you apply them on the backs of your cheekbones and go up to your temples.