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Startups live and die on the speed they can get out in front of the competition with a fresh idea. Key to this is hiring a that can cut it –they’ve got to be talented people willing to work long hours with the promise of rewards not at the end of the month but much further down the track. And in the kinetic, high pressure environment, they’ve all got to get along because one apple can sour the barrel very quickly in a small team.

Fresh from raising $3 million of venture capital, , a website for searching out local classes in everything from expert French to Vietnamese street food or hip hop dance classes is going through these growing pains right now.

The startup made big strides recently. The company’s now cash flow positive and saw revenue grow 700% to $2 million in 2013 pushing them into the number 73 spot on FORBES’ America’s Most Promising Companies list this year. It’s brought hiring to the forefront of Founder Katie Kapler’s mind as they double their team over the next three months.

Growing from a small team in “lockstep” has meant Kapler’s had to devote more time to developing communication. “When you start introducing other people to the mix you really do need to invest the time to communicate goals and vision,” she says. “It’s such a critical make or break skill.”

Figuring that out has been tricky. “It’s really hard to develop a process when you don’t know what’s right,” says Kapler, who has been zeroing in on what steps were successful, like asking applicants to help out on projects so they can see them in action.

“When you begin to work with someone and it doesn’t work out, there’s that cost associated with it,” says Kapler, who has been particularly worried about cynicism or apathy poisoning their upbeat group dynamic.

She’s had to think hard to consider if potential new recruits are a great fit. “It’s a very different environment from a large company or freelance,” she says and they can’t afford to hire people who want to totally check out at the end of the day. “The word ‘startup is really just a way of saying something that’s not formed yet,” she says and they’re “looking someone who’s really fueled by the urge to build something.”