Consulting is becoming more like the moon which does not have its own light and is reflecting the light it gets from analytics. Although companies are capturing a lot of data from the users who are interacting with their systems, not everyone is successful in gaining an edge using this data.

All this was known to us in its theoretical form until Mr. Kamesh Krishnamoorthy graced the podium at Great Lakes Gurgaon for an extremely knowledgeable session.

Mr Krishnamoorthy started by explaining the “Code Halo”, a data information cluster, constantly being developed around us based on our behavior. He later cited various interesting examples on how the industry juggernauts are making basic errors in identifying the focus data elements correctly. These data elements could be geography, channels, customer, and product, among the most prominent ones.

He left us with the thoughtful mantra “Focus on who the customers are going to be, rather than who the customers are today”.