Heartland Expands Entry-Level Prowler Lineup

Building off recent success, Heartland Recreational Vehicles LLC has extended its Prowler travel trailer line with the introduction of the Prowler Lynx, spurring retail sales and creating increased demand for the company’s dealer body.

“Within the entry-level category, our dealers were requesting a price leader to capture that first-time, price-conscious buyer,” said General Manager Ryan Brady in a press release. “The Prowler Lynx hits an ultra-aggressive price point while still maintaining the strong eye appeal that our dealers have come to expect with Prowler.”

Gary Stroud, vice president of Tom Johnson Camping Center in North Carolina, noted, “We recently took on the Prowler franchise in large part due to the Prowler Lynx product. We were excited to welcome the Prowler brand back to Tom Johnson Camping Center, and after our initial excellent results with the brand, we hope to become the No. 1 Prowler dealer again as we were in the past. The Prowler name signifies value and quality to campers across the country which is also what we stand for at Tom Johnson Camping Center.”

The 8-foot-wide, double-axle Prowler Lynx currently offers six floorplans. “We want to maintain a tight lineup of proven floorplans that are priced to sell,” Brady said. “The Prowler Lynx is equipped with tons of sellable features in addition to the aggressive price point.”

According to Statistical Surveys Inc.’s April results, Heartland’s Prowler line continues to expand with retail sales climbing an impressive 94.7% and market share up 73% year-to-date.

“Heartland is positioning itself to take more travel trailer market share with outstanding products that dealers cannot live without,” said Vice President of Sales Coley Brady. “Heartland has proved it can market and design with three fifth-wheel brands in the top ten according to Statistical Surveys. Travel trailers are extremely important to the entire team at Heartland. Dealers can expect big things from Heartland’s travel trailers in the coming months.”

Prowler will unveil new features and floorplans during the Elkhart County Open House Week in September in Heartland’s display at the RV/MH Hall of Fame.