Fast forward to just before
the turn of the 20th century, and … BOOM! You’ve got an industrializing America ready to start pummeling people with marketing messages for the next 120 years! Photo: Theresa L Wysocki on Flickr

For the first time, the
recording of information no longer just belongs to an elite few. For the first time, the recording of information no longer belongs to just an elite few. Photo: illuminaut on Flickr

For the first time, the
recording of information no longer just belongs to an elite few. For the first time, the recording of information no longer belongs to just an elite few. Photo: illuminaut on Flickr

A scholar named Samuel Johnson
writes: Whatever is common is despised. Advertisements are now so numerous that they are very negligently perused. It has become necessary to gain attention by magnificence of promises.

• Branding and packaging become
important. • Print is the primary media type, but brands are experimenting with new communication methods. • The federal government steps in to regulate food and drug advertising. 1900-1910 Recap

• Branding and packaging become
important. • Print is the primary media type, but brands are experimenting with new communication methods. • The federal government steps in to regulate food and drug advertising. • Some of America’s most recognized brands are incorporated. 1900-1910 Recap

• Branding and packaging become
important. • Print is the primary media type, but brands are experimenting with new communication methods. • The federal government steps in to regulate food and drug advertising. • Some of America’s most recognized brands are incorporated. • The age of automobile advertising gets its start. 1900-1910 Recap

It’s all about the emotional
appeal Helen Lansdowne’s Woodbury Soap headline and new developments in advertising psychology encouraged advertisers to emphasize the pleasure a product will bring the consumer. Advertising defined?

• Magazines and newspapers are
the dominant media types. • Radio emerges for the first time. • Americans can make cross-country phone calls for the first time. 1911-1920 Recap

• Magazines and newspapers are
the dominant media types. • Radio emerges for the first time. • Americans can make cross-country phone calls for the first time. • Ads attempt to appeal to the emotional needs of the consumer (instead of the advertiser) for the first time. 1911-1920 Recap

• Magazines and newspapers are
the dominant media types. • Radio emerges for the first time. • Americans can make cross-country phone calls for the first time. • Ads attempt to appeal to the emotional needs of the consumer (instead of the advertiser) for the first time. • The retail industry experiences major growth spurred by a vast increase in mass production. 1911-1920 Recap

It’s all about the market
research Massive budget cuts forced the industry to reinvent itself to improve effectiveness. Research companies emerge to align advertising with consumer behavior and attitudes. Advertising defined?

It’s all about the differentiation
As all products start to have “me too” syndrome – claiming they also have the latest and greatest feature – advertisers begin to focus on how products are different from competitors’. Advertising defined?

• The Great Depression leads
to vast unemployment and slashed ad budgets. • America sees an early form of sponsored content with the emergence of soap operas. 1931-1940 Recap

• The Great Depression leads
to vast unemployment and slashed ad budgets. • America sees an early form of sponsored content with the emergence of soap operas. • Competition leads to a focus on product differentiation. 1931-1940 Recap

• The Great Depression leads
to vast unemployment and slashed ad budgets. • America sees an early form of sponsored content with the emergence of soap operas. • Competition leads to a focus on product differentiation. • Many advertisers switch from newspapers to radio, which becomes a prominent component of American life. 1931-1940 Recap

• Much of 1940s advertising
was related to the war effort. • Radio is the dominant form of mass media. • Tobacco advertising continues to make false claims in ads. 1941-1950 Recap

• Much of 1940s advertising
was related to the war effort. • Radio is the dominant form of mass media. • Tobacco advertising continues to make false claims in ads. • The end of WWII sparks the baby boom and an increase in consumer spending. 1941-1950 Recap

• Much of 1940s advertising
was related to the war effort. • Radio is the dominant form of mass media. • Tobacco advertising continues to make false claims in ads. • The end of WWII sparks the baby boom and an increase in consumer spending. • Advertisers start focusing on conveying unique selling propositions to drive sales. 1941-1950 Recap

• Consumers rebel against mass-produced
goods and conformity. • Individuality is of utmost importance to the consumer. • The cola wars are in full force. • Advertisers begin using a less-scientific, more-artistic approach in their ads. 1961-1970 Recap

The biggest problem with mass-market
advertising is that it fights for people's attention by interrupting them. There's too much going on in our lives for us to enjoy being interrupted anymore.

The biggest problem with mass-market
advertising is that it fights for people's attention by interrupting them. There's too much going on in our lives for us to enjoy being interrupted anymore. [Marketers] have to turn attention into permission, permission into learning, and learning into trust.

It’s all about storytelling Advertising
defined? Stories have always been important in advertising, but storytelling gains a new level of significance in the age of digital content creation. Consumers have time for good stories.

• Native advertising – ads
that looks like editorial content – gains prominence in online media publications. • All content – including advertising – becomes less copy-heavy and more dependent on visuals to convey messages faster. • Advertisers and marketers are either reaping or foregoing the benefits of real- time interaction with online audiences. 2011-Present Recap