Category Archive

In order to succeed in today’s competitive world, you cannot succeed just by remaining a generalist. Being generalist is like a photographic print. It looks good from a distance, but as you stare closer, zooming into particular details, it gets blurry. In order to survive you need to be a specialist, having in-depth knowledge about that concerned matter. Such people …

Marketing Strategies is a multi facet subject. But general perception among the people is that, it relates only to business perspective and scenarios. What is less known about these is that, there are some examples of marketing strategies that relate to our normal daily lives as well. Therefore they can be used by us in multiple ways in our lifestyle …

A few questions that should be answered at first place to have a right network are – How do you approach networking, what strategies should you follow to market your ideas, how creative are your ideas – is what all matters in order to have right kind of networking. Like I have earlier also written, for right networking – its …

What about breaking into a new country without any marketing strategies? Would you not want to have a trip to a new country? Do you not wish to go to a new country earn dollars there and comeback richer? Won’t you like to be a called a rich international entrepreneur? If you ask me, I personally have a wish to …

Man is a social animal. Whether it’s you or me, each one of us likes to be part of a group, which we usually refer to as our “Networking Group”. Studies have suggested that it’s not only the youngsters, but the people from other age groups as well who have a natural affiliation towards a specific Networking Group and wish …

When it’s a question of a marketing mix and related decision making, how to plan and make an effective one is the most difficult one to answer for the leadership of an organization. But one way to chart out an effective marketing strategy is through the development of effective “tactics” and the critical tactical decisions that you make. But beware, …

Marketing tactics versus strategy: Role of tactics in making the overall strategy of the organization. After learning by spending good number of years in a product based Indian startup company as an entrepreneur and also learning from my experience of actively servicing large global companies, I have come to a radical conclusion. Sales, operational and marketing tacticsshould play a seminal …

Many organizations be it a product company or an online/digital company, all are striving hard to become generalist. This type of marketing strategy can be very lethal both for the stakeholders as well as the employees. The attitude of being everything for everyone is fraught with danger and is laughable. The old conventional wisdom talk about the generalist company is …

If you do not have lot of experience with marketing, I would advise someone to help you who has experience and he can write the marketing plan for you but there is a hitch in it, It will cost you money if you are just staring out. It’s always better to create your own marketing plan rather than tossing aside …

Tarun Gupta

A natural networker, an avid reader of business, leadership, auto-biographies and philosophy; and with half a decade of experience in the startup community as a marketing enthusiast; my blog is a collection of meaningful and effective marketing and business networking tips for everybody. It aims to simply and demystify the esoteric world of management.