How LeadingTheTransition started their logo design journey

Company name

Overview

Hello,
I am a young, but already very experienced, consultant in the field of clean technology. After (and during) studying both technical, innovation and energy management I got involved in the introduction of sustainable technologies such as clean vehicle technologies (bioethanol, electric cars), solar energy and smart grid applications.
At a young age I realised that I was not the right guy to do creative stuff by myself. I was far better in helping creative people to get their ideas to market.
After setting up several businesses (some succesful, some less), suddenly the opportunity arose to develop an electric car network in Amsterdam and to set up a cleantech start-up facility in the port of Rotterdam. This was something I was truly passionate about. So I grabbed the opportunity. I recently set up the business "Leading The Transition" and need a quick fix right now (in terms of logo etc). I am aware that further development in companystyle will be needed eventually. In setting up my businesses during my life I have always being loyal to the people who helped me out and I intend to keep doing that.

Tell us a bit about who you are and the people you reach

Both entrepreneurial engineers and governments in the field of clean technology (energy and environment).
People who are looking to "Do well by doing good".
NO ENVIRONMENTALISTS.
People who are pragmatic and who know that bringing something new often means you need to improve their way of living (more performance for less energy for instance)

Requirements

The name of the brand (Leading The Transition) should be included in the design.
Feel free to design a 'picture logo' next to the word logo or to integrate the two.
It must have a business / Consultancy feel
Transition is about evolution, market transformation
Best colours are Yellow and Blue (which both make Green ;-) ), but feel free to add other colours. BUT no orange and relax on the green.