Posted by Kiki on Wednesday, March 20, 2013 in News | 0 comments
When looking to build a website, it is easy to be sucked in to all the flash and glam we see on some websites. For some websites this works perfectly. But for most, it doesn’t. Actually, simple is, 90% of the time, the best route to go. Simple is clear, concise, and direct. And direct is what you want when building a website for your business. You want people to know what you do, how you do it, and how you can help them. So how does a simplistic web design help you? Simple! (Sorry, couldn’t resist.) On a serious note, it’s actually quite easy to see the benefits of a simplistic design. Think about this – when someone lands on your page, it’s because they are in search of something. That something brought them to you. You want to make sure that they stay there; that they choose you instead of someone else for whatever they’re seeking. And it doesn’t have to be for a product or service you’re selling. You could just be a blogger that wants to share your love and passion and you want to keep those loyal readers. And I have a perfect example of how this works. Take wonderful Client, Accio Lacquer. Now – if you view that link, you’ll see the old design of her site. It was laid out nicely. The colors were complimentary. It was easy on the eyes. This design is still simple. However, we decided to take it a step further. Below are two clickable thumbnails of old and new site designs for Accio Lacquer: Now, her site has grown exponentially since her launch just a few months ago. Her following is astronomical, and since she is also a personal friend of mine, I couldn’t be more proud to see her numbers. But let’s talk about the design some. If you look at her old design, it’s sweet, has a little bit of pop and glam. But it’s not over the top. Still nice. However, all we did was completely white out the background, go solid black on her logo, and organize her sidebar more and her design is near flawless. Her readers love being able to always find what they want. Yes, her home page is a bit longer, but this girl pounds out posts daily and is never sleeping to bring her readers the information about... read more