According to estimates from the National Highway Traffic Safety Administration, 32,675 people in the U.S. died in motor vehicle traffic crashes in 2014. Countless technologies have flooded the market to help drivers avoid those accidents.

These include mobile apps that disable talking and texting while driving, and systems built into newer Honda Accords and BMW Series 7s, among others, that give drivers a lane-departure or collision warning.

Now, a startup called Driveway Software has raised $10 million in a Series A round led by Ervington Investments for technology that senses and rates drivers’ safety through their own smartphones…