Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Email and Search: Like Yin and Yang

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I recently read an article on ADOTAS by Blaine Mathieu called Email Yin and Search Yang: A Symbiotic Relationship that provided a very good explanation as to why search engine marketing and email marketing should not be thought of as two separate tactics, instead be thought of as going hand-in-hand.
Blaine explains that search can boost email campaigns when potential customers type in specific keywords, driving them to a landing page that directs visitors to a sign-up box for your newsletter.
Likewise, email marketing helps your SEO campaigns by being automatically optimized for the web – the use of widgets, links to your website, Facebook or Twitter pages, etc. spread your campaigns to a broader audience, increasing your search results.
It’s important to think about how you can leverage all your marketing campaigns in order to produce the best results all around.
Is Search the Yin and Search the Yang in your campaigns?