Lists & Data – Buisness

Feb 04, 2008 7:03 PM By Jeff Zabin

Lists & Data – Buisness

Feb 04, 2008 7:00 PM By Stuart Larkins

Search is a self-targeted channel, and enables consumers to raise their hand and ask for information. But some merchants have found it difficult to integrate search into a more traditional branding program built on demographics or other targeting, where messages are typically pushed to the consumer.