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HeartLand at MUDAM, Luxembourg

• Fold/ Unfold Popup shop composed from elderly stools.
• 100% cardboard.
• Assemble and disassemble by hands only.
The project brief was built together with curatorial and public programs departments at MUDAM, Luxemburg www.mudam.lu to provide the museum with cardboard stools for elderly in guided tours and ‘building blocks’ of a Popup shop for Marché des créateurs December 4th – 8th 2013.
We produced 200 cardboard stools, with which three variations of display/ tables can be configured: a low one, a tall one and a tall long one.
Together with the museum team, the shop was built in one afternoon.
At the end of Marché des créateurs the shop will be dismantle into stools, for the museum daily usage and in June 2014 we will re-assemble the stools into shop again.
The system was designed as an open system, to allow maximum flexibility for the créateurs participating at the event – they can adjust their own stand according to change in needs.