Tag Archives: Packaging

In South Africa, we take biltong very seriously. Entire stores and brands are built around our love for dried meat. This makes it so interesting to see how these types of products are branded in other countries. We love what Pearlfisher, the creative agency behind this work, has done here.

Wild West Beef Jerky is a UK-based brand that sells (we’re sure you guessed it from the name), beef jerky. We love how they took high quality illustration to make their brand feel more premium and feel like it has more ‘quality’. Such a great example of how branding can make a product so much more interesting and exciting from a consumer perspective.

Amie Bakery is a small bakery based in Cape Cod, Massachusetts and we are entirely in love with their corporate identity, designed by Peck & Company, a design firm in Nashville. This is such a great example of how good design can lift an entire company and make even a small, independent bakery able to compete on a global scale.

We just wish more small businesses had the sense (and budget!) to invest in good design!

Malmö Chokladfabrik is a high-end chocolatier in Sweden with a great appreciation for design. Here, they turned to Pond Design for help launching their price laddered offer of chocolate cones and bars. This allows for a more reasonable price-point for the product and allows more people to access it. The great news is that rather than going with a design that may suggest ‘cheaper’ or ‘less than’, the design they went with brings high end quality down to an affordable cost.

Löwenzahn is an ethical baby food start up that prides itself on doing the right thing in the right way. We love the way that Studio h used a smart mix of minimalist design and gorgeous hand-done illustration to bring the values of this brand to life.

How could you not want to feed your baby something that looks this amazing?

How much fun are these packaging designs? If you’ve been following our blog for a while you know how much we enjoy craft beer packaging – the scope and freedom for really out there design is just amazing. Here we see a very graphic take on craft beer packaging by Thirst for Commonwealth Brewing Co. Each can variant is represented by beautiful abstract, painterly designs.

We always talk about how design can affect sales and consumer desire to buy a brand and these are such a good example. How could you not want one of these in your hand or in your fridge? They’re irresistible!

Novarroz, a Portuguese rice brand, has produced this gorgeous Origins range, which features different rice from around the world. We love the way they use illustration as the main thrust of this packaging, capturing the feeling of each country where the respective rice comes from.

Now THIS is how you do a brand identity! We love this project by lg2 for Stefano sauce. From a fun logo, which draws directly from the man behind the sauce himself through to nifty applications onto T-Shirts and other collateral, we can see how lg2 really pushed themselves here to create a brand – not just a label design.