Calbee resumes potato chip sales in Japan

Japan’s largest potato chip producer Calbee (with a 73% market hold) has restarted sales of the country’s most popular snack it suspended in April due to a severe potato shortage.

Halting the production – and thus the availability – of potato chips sparked a purported buying frenzy among Japanese consumers earlier this year who scrabbled to stockpile the last remaining bags of their favorite snack.

The ¥507.9bn ($4.56bn) company temporarily halted the sale of 15 types of its potato chips.