Gain the copywriting skills - and master the persuasion tactics -- you need to write a steady stream of winning promotions that can send your response rates soaring ... and your sales through the roof!

About Bob Bly

Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $600,000 a year from his freelance writing, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of more than 60 books including The Copywriter's Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books).

He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer's Digest, and Amtrak Express.

Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer.

What they say about Bob Bly's copy and counsel

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."-Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."-Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"-William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
-Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."-John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected - which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back - he nailed it the first time. Wow."-Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."-Michael Manoussos, Manhole Barrier Systems

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."-Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."-Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."-Chris Pickering, MeritDirect

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"-Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."-Judy MacDonald, Director of Marketing, Direct Response

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."-Craig Simpson, Ken Roberts Company

"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."-Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."-Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"-DP Jovine, Tycoon Research

"Great job - I'm always amazed at how you can boil the complex down into simple terms. It flows very well."-Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."-Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."-Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that." -David Galland, Casey Research

"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"-Alice Wessendorf, Agora Health Book

"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."-Paul Szymanski, Harvard Business School Publishing

"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."-Ingrid Boney, II

"Thanks, Bob! You are awesome to work with."-Matt Morsa, Stock Secrets, Inc.

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."-Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."-Nick Roumi, Pacific Coast Funding

"This is an outstanding letter. Really nice work!"-Paul Szymanski, Harvard Business School Publishing

"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."-Jim Chacona, MedLink

"Just wanted to take a moment to sincerely thank you for the hard work and energy you've poured into the Sinatra product package. You are a joy to work with."-Gail Diggs, Phillips Health

"Thanks again... you did a great job."-Caleb Cherry, Capital Financial Media

"You are a genius! I rarely love copy this much from the get-go.
You hit it on the head!"-Sara Pond, Nightingale-Conant

"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."-Charles Mizrahi, Stealth Stocks

"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"-Mark Amtower, Amtower & Company

"I found your ad copy compelling, powerful...even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"-Ashley Earnhardt Aiken, Thomas Nelson Publishers

"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding."-Richard Scheffren, Dynamic Changes Hypnosis

"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well."-Pamela Clements, Thomas Nelson Publishers

"Your work for me is outstanding."-Thomas Massie, BRIDGELINE Software

"Your copy looks great. Thank you for the great job. I want you to know that one of the things I'm grateful for this year is meeting you and developing a relationship which is beneficial to both of us."-Jack McDonough, U.S. Tax Corporation

"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."-Michael Masterson, AWAI

"Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine."-Jill Perri, American Consultants League

"Great copy! I love it!"-Marlene Jensen, The Newsletter Group

"Your package for AWAI's desktop design course won the test, outperforming our other package by over 50%."
-Katie Yeakle, AWAI

"Just wanted to let you know that as of today we have a 13.5% response (orders, not just click-throughs) for Stealth Stocks from the e-mail you wrote for us."-Gary Mizrahi, Stealth Stock

Dear Marketer,

When you need great copy to drive sales of one of your products or services through the roof, you have two choices.

You can hire a top copywriter to write your promotion for you - but that can cost a small fortune.

You can easily pay $7,500 to $15,000 or more - plus a percentage of sales - for just ONE promotion ... with NO guarantee of results.

Or, you can study copywriting on your own ... maybe attend a copywriting Boot Camp (a couple of which recently sold for $5,000 a seat!) ... and try to do it yourself.

But now, you can take care of ALL your copywriting needs ... for now and literally forever, at a very affordable cost ... by listening to a new and never before available training program....

When I got my first job as a copywriter for a Fortune 500 company in the late 1970s, finding practical, accurate how-to information on copywriting wasn't easy.

Today, the situation is quite the opposite: just about every other day, I get an e-mail from some new Internet marketing guru offering an e-book, e-course, boot camp, or other program promising to teach you how to write "killer" copy.

I don't dispute that some of these promoters are decent copywriters (they are especially good at writing copy to promote themselves) ... or that their courses often contain sound guidance, which many of them do.

But here's the problem: most of these so-called marketing and copywriting "experts" have been writing copy for only a few years - and mainly for their own information products they sell over the Internet.

By comparison, I have devoted all of my professional life - over a quarter of a century - to writing copy, improving my copywriting skills, and teaching copywriting to others.

Major organizations -- from the U.S. Army to the third biggest credit card company -- have paid me thousands of dollars to teach their employees how to write stronger, more potent copy.

I live, sleep, eat, and breathe copywriting ... and, I can offer you a dedication to the craft - and a depth of knowledge and experience - few other copywriting teachers can duplicate.

Mastering copywriting -once difficult, now easy!

After listening to my Killer Copywriting Secrets, you'll be able to:

Write sharp, powerful copy that you know is more compelling than anything else you produced previously.

Create stronger headlines, body copy, closings, and offers than you ever imagined you could turn out - and blow your old promotions out of the water.

Quickly dash off e-newsletters and e-mails that bring you thousands of dollars in revenues every time you click your mouse and send them to your list.

Go up against other copywriters on magalogs, direct mail packages, online marketing campaigns, and other major projects ... and watch your copy beat theirs on a regular basis.

Produce a constant stream of winners online and in the mail - packages and promos that make you (or your clients) thousands of dollars richer every month.

Write better, faster, and with greater confidence. Never miss an important copy deadline again because your copywriters were "too busy" to get your new promotion out on time.

Gain the ability to write all your own copy yourself, if you want to ... eliminating the need to spend $7,500 to $15,000 or more per project on top copywriters - or pay them outrageous royalties and bonuses.

Hire and work with inexpensive novice copywriters ... let them do the drudge work, then polish their rough prose into diamonds with your new-found copywriting and copy-chiefing skills.

Become so proficient and successful writing your own copy, that other people soon beg you to write theirs ... and launch a lucrative new spare-time (or full-time) career as a six-figure freelance copywriter.

25 years of copywriting knowledge - yours literally overnight!

This is the first - and only - audio learning program dedicated 100% to teaching students the copywriting tactics and methods I have refined and tested - hundreds of times - during my quarter of a century in direct marketing.

Here's just a sampling of the dozens of copywriting techniques you'll master after listening to this CD set:

The simplest, easiest way on Earth to double the response to any lead-generating letter or e-mail marketing campaign.

Bob Bly's most powerful copywriting secret ... you can make millions of dollars in added revenues by applying just this one copywriting technique to your promotions.

How to "borrow" the prestige and reputation of popular brands and transfer them to your virtually unknown product.

The Anatomy of a Sales Letter and the "Motivating Sequence" ... a 5-step formula for making sure your copy gets the customer to buy.

What a mail order fruit marketer can teach you about manipulating statistics (but in a totally honest and ethical way) to support almost any product claim you want to make.

Unlock direct marketing's "hidden logic." Shockingly easy method can generate 25% to 50% more leads and orders from virtually every piece of copy you write from now on.

There are only 4 functions your headline can and should serve. Can you name them all?

What David Letterman can teach you about making your cash register ring with "negative selling."

Does hype-filled, over-the-top copywriting work best online? At last, an authoritative answer.

Rosser Reeves' "lost" 3-part formula for creating a compelling unique selling proposition ... and why 99% of marketers (even those who know what a USP is) have never heard of it.

How a simple wording change helped a bakery sell 60% more cakes by mail.

You (or your copywriter) write a headline. You think it's great. Your partner, boss, or client thinks it sucks. Here's an analytical tool that can show you not only who's right, but how to make that headline even stronger.

What the Catholic church can teach you about writing more compelling copy.

When to use text in your e-mail marketing ... and when to use HTML. Plus: this one simple idea can increase your e-mail click-through rates 25% to 50% or more. Takes less than 9 minutes to execute.

What's the most important line in your e-mail marketing copy? The answer may surprise you.

Which works better in e-mail marketing - text or HTML? Why the right one can lift your response rates 20% ... and the wrong one can suppress it.

How to "read the mind" of your prospect ... and know exactly what they're thinking and what they want from you ... without spending a dime on costly market research surveys and focus groups.

Does long copy always work better than short copy? How to determine the ideal length for your sales promo with the Copy Length Grid.

What Martha Stewart can teach you about writing potent copy that sends your response rates through the roof.

The "Magic of a Dollar." How you can get rich by selling your product for a dollar or even a penny.

The "edu-marketing" revolution ... how to boost response 25% to 100% with editorial-style advertising - and make it work in both copy and design.

What premiums work best? 4 ways to select premiums that can double your response rate or more.

The "drop in the bucket" technique for overcoming price resistance and closing the sale in print and online.

Quickest and easiest way to lift response in a series of mailings. Works every time. A real no-brainer!

Do question headlines work? The surprising answer.

What your direct mail copy MUST give the reader that he can't get elsewhere. Add this element and watch the orders come pouring in....

Fake checks, outer envelopes that look like official notices from the IRS, and other "deceptive tactics." Should you try them ... or stay clear?

How we outpulled a long-running control by 200% with a "list-specific" mail piece.

Does branding play an important role in direct marketing ... or is it all B.S.? The surprising answer.

Stop making this all-too-common mistake in your written guarantee. It could be losing you dozens of orders every time you mail.

The 7 best places to further your copywriting education - online and offline.

And so much more.

Remember, unlike many people out there selling copywriting programs today, I am a full-time copywriter earning well over $600,000 a year writing copy for my clients - NOT selling courses or boot camps.

And, I've been writing copy for more than 25 years ... working 60 hours a week, 50 weeks a year ... and teaching others to write copy for nearly that long.

There are very few copywriting teachers with as much experience as I have.

And none I know of who have written for a wider variety of products and services ... everything from software and computer systems, to chemicals and industrial equipment, to publishing and financial services, to logistics and security.

Take a look at my client list (at right). You'll see I've written for dozens
of firms -- from small businesses and Fortune 500 corporations, to Internet
marketers and some of the country's largest and most successful traditional
direct marketers.

How many other copywriting teachers are showing you a client list that large or varied? Precious few.

In fact, the techniques I reveal in Killer Copywriting Secrets cost my clients and I millions of dollars to develop and test ... and now they are yours for a tiny fraction of that investment.

And now you can take my program, in the comfort and privacy of your home or office, risk-free for a full 3 months before deciding whether you want to own it.

"OK, but what will all this cost me?"

Copywriting Boot Camps, as you probably know, are expensive. Two famous copywriters recently charged $5,000 for their Boot Camps.

Hiring a top copywriter to write your promotion is also expensive - anywhere from $7,500 to $15,000 for a single promotion ... plus a fat bonus or royalty.

But listening to Bob Bly's Killer Copywriting Secrets won't cost you $15,000 or $10,000 or even $5,000.

Instead, the price is just $97 - less than I charge for 15 minutes of my time. And if Killer Copywriting Secrets doesn't turbocharge your copy literally overnight, you don't pay even that much. Here's why....

Our 100% iron-clad guarantee of satisfaction

I totally guarantee your satisfaction with this program.

If you aren't convinced that Killer Copywriting Secrets is the smartest investment you've made in your copywriting education this year, you may return it within 90 days for a full and prompt refund.

That way, you risk nothing.

Do my copywriting secrets really work?

"Bob, the response we've received from your letters has been nothing short of tremendous," says John Fallone of IT Group International. "We've derived significant business from these unforgettable mailings."

Why not use my methods to create copy that makes this kind of difference in your business ... and your bottom line?

P.S. Order Killer Copywriting Secrets today and you get this FREE Bonus CD with a retail value of $20:

FREE Bonus CD: Copy Length and Intensity (list price: $20)... in this
interview, Internet marketing guru Ken McCarthy got me to share two of my
unique copywriting tools. The Copy Length Grid gives you a scientific
means of determining how long your copy should be. The Copy Intensity Grid
identifies the correct tone and level of hype for your copy, enabling you
to write powerful, persuasive promotions without going over the top and
turning readers off.