Steven Stark | The Guardianhttp://www.theguardian.com/profile/stevenstark
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Football: How Major League Soccer can get its groove backhttp://www.theguardian.com/football/2006/nov/30/sport.comment
Americans love gimmicks and US soccer needs a few if it wants to thrive, says Steven Stark<p>Major League Soccer has just reached the end of its 11th season and, despite what some of my <a href="http://blogs.guardian.co.uk/sport/2006/11/09/why_soccer_in_the_usa_is_here.html">fellow</a> <a href="http://blogs.guardian.co.uk/sport/2006/11/13/happy_texas.html">bloggers</a> think, the future isn't looking too rosy. The MLS Cup final between the newly relocated Houston Dynamo and New England Revolution, as usual, failed to set the TV ratings alight. And let's face it: any league that thinks that its savior lies in the form of Real Madrid bench warmer David Beckham is headed in the wrong direction.</p><p>But all is not lost. In a nation that loves gimmicks, here are four strategies the MLS could adopt to turn the whole thing around:</p> <a href="http://www.theguardian.com/football/2006/nov/30/sport.comment">Continue reading...</a>FootballSportThu, 30 Nov 2006 15:57:59 GMThttp://www.theguardian.com/football/2006/nov/30/sport.commentSteven Stark2006-11-30T15:57:59Z