Missing Kids on Demand: Hassani Campbell

The National Center for Missing and Exploited Children partnered with Comcast to launch Missing Kids On Demand, a public service initiative that will make information about missing children available to millions of Comcast customers.

“The best way to help find a missing child is to get the message out as broadly as possible,” said Ernie Allen, President and CEO of National Center for Missing and Exploited Children. “Our On Demand and online platforms have a strong track record of helping raise awareness for important issues.”

Comcast features 20 video profiles chronicling missing child cases, including relevant details about the child and photos, including age progressed photos for older cases.

In August, Comcase will profile Hassani Campbell, the 5-year-old child from Oakland, with cerebral palsy, that went missing after he was left alone behind a shoe store in August 2009.