Social Media 3.0: Data-Driven, Fragmented, Expensive

Just the fact that the Social Media Insider Summit is now in its fifth year shows how mature the medium has become. But what does social media 3.0 look like? It’s data-driven: marketers are increasingly looking at ways not only to use data better but to merge social data with other data streams. It’s fragmented: even as Facebook and Twitter grab most of the money, and attention, newer platforms from Pinterest to Vine to Snapchat are garnering lots of interest from marketers.

Oh … and it’s expensive. With several studies showing that organic reach may have become nigh impossible on Facebook, the maturity of it, and a few other, older platforms means marketers have to pay to play. Having friends or followers no longer guarantees that organic social marketing will gain traction, meaning that paid media is now the answer. In short, social marketing continues to innovate both on the front-end and the back-end, but some of the things that typified it in the early days, are dying off. The Social Media Insider Summit will take a close look at this dynamic marketplace.

As is always the case at MediaPost Summits, attendees will have unparalleled informal networking opportunities, whether they are connecting on the golf course, during a nighttime dinner on Lake Tahoe, or by the pool. The Social Media Insider Summit promises once again to be the perfect mixture of content, networking and fun. See you there!

Social Media Insider Summit Attendees Include:

"The Social Media Insider Summits always guarantee the best opportunity to network and learn from leading brand, agency and vendor luminaries in the industry. It's an event we look forward to every time!"Rebecca Kaykas-Wolff, Product Marketing, Adobe

"I learned a lot from brands I don't normally hear from at the Social Media Insider Summit. It was great to learn fresh new information and hear perspectives I hadn't before. I felt the vendor presentations were especially useful. I partnered with a vendor from the Summit based on conversations and presentations they showed attendees." Chelsea Marti, Social Media Director, TurboTax (Intuit, Inc.)

"Thank you very much for putting on a very stimulating Summit. The speakers and panels were outstanding, as was the opportunity to network with thought leaders in the space and generate new ideas. This was my first time attending the Social Media Insider Summit, but won't be my last. See you at the next one!"Marc Zeitlin, VP/eBusiness, Farmers Insurance Group

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

What Attendees are Saying About the Social Media Insider Summit series:

"The SMIS event had the perfect mix of retailers, agencies and vendors to generate a lot of ideas and gain a better understanding of the role social media plays in business today. I look forward to attending again next time!" Carri Lukasik, Marketing Manager, The Walt Disney Company

“The Social Media Insider Summit was one of the BEST conferences I've attended. From the quality of the content presented in the sessions to the round table discussions and the ample time for networking with fellow marketers and vendors, I left full of new ideas for our business. This is the best place I've found to network with other social marketers and quality vendors - I would highly recommend this event to anyone managing social media marketing." Jennifer Stafford, Social Media Manager, HomeAway.com

"The Social Media Insider Summit was a fantastic opportunity to build relationships with leaders of digital business at Premier Brands, as well as top tier technology vendors. The exchange of ideas, best practices and cutting-edge tech solutions was impressive. I highly recommend this event." Joseph Nolan, Director, New Media, Men's Wearhouse

"MediaPost's Social Media Insider Summit is a great venue for senior thought leaders to come together to discuss what's working and what's not working in the digital landscape. Regardless of which industry or vertical your business serves, you're guaranteed to walk away with key learnings that you can implement." Kasey Skala, Manager, Digital Marketing & Communication, Great Clips

“I attended MediaPost's Social Insider Summit and have to say, it was one of the best experiences I have had at a conference. I have been an interactive marketing executive for 12 years now and would put this right at the top of the heap. Superb content, great speakers and incredibly informative. Great work guys!” Dan Sundgren, Senior Director, Intelius

"A fantastic event for learning and sharing with social media thought leaders. Gave an outstanding forward look into the world of brand experience management." Thomas Panchak, Sr. Director, Digital Marketing, LifeScan, a Johnson & Johnson Company