L’appel – Together we will see eyewear differently, The world’s first true alternative to overpriced designer sunglasses.

About this project

In French, L’appel means “the call.” We believe that everyone has their own convictions, their own calling. We believe that people work hard for their money, and they deserve more than what the eyewear industry is currently giving them. We believe that collectively, we should see eyewear differently. Join the call!

We thrive in the tension between luxury and practicality. The shape, style, and versatility of designs. The quality and durability of materials. The weight of the frames on your face, the feel of titanium against your skin, the chance to make you feel a little bit more special. The silent call to appeal. None of these details demand attention—they come together quietly to create an experience. The experience of L’appel.

We source our raw materials from the best providers around the globe. World-class eyewear experts assess every single pair of L’appel frames for comfort, weight, fit, and durability. Each one is perfectly balanced. You are our inspiration; we’re not here to dictate your style. If you’re going to experience the world through a pair of L’appel lenses, shouldn’t they reflect who you are?

Risks and challenges

We have already secured a manufacturer and we have received and approved samples of each design. The risks for full-scale production are low and we have already tackled all the major challenges. However, there is always a chance of unexpected delays in manufacturing and shipping, especially since handcrafted frames have a long lead time and if there is any quality control issue, we cannot rush the alteration. In the event of a delay or any other problem, we will keep you informed and do our best to resolve it as quickly as possible without compromising quality.