"Your Pricing Is As Clear As Mud!"

"Your pricing is as clear as mud!" said one of our customers not long ago. For a young team that considers the customer to be the ultimate arbiter of truth, it came as a rude shock.

The Beginning

In early 2009, Mobicip launched the Safe Browser on the iOS App Store as a free app. At the time, most free apps would get downloaded in the thousands per day, and people would write reviews without using the app. Many users recommended that the app not be free. In response, the Safe Browser was priced at $4.99, as a one-time fee per iTunes account.

The End of The Beginning

It was back to the drawing board at Mobicip. What is the simplest way to price this service? We spoke to a lot of customers. And this is what we came up with.Safe Browser : $4.99 $0.00Premium : $9.99 / device / year
A household today has a mix of gadgets, and Mobicip allows you to create a safe environment across platforms that works anytime, anywhere. You can setup Mobicip on as many or as few of these gadgets as you need. Simple enough? Phew! We hope we got it right this time.