Digital Marketing Resource Center

Industry expertise, tools and best practices for marketing success

The Lyris Digital Marketing Tools and Resource Center is designed to help you keep up with the latest industry trends, developments and best practices for continuously optimizing your digital marketing campaigns. Our extensive library of guides, newsletter articles, Webinars, case studies and more is easily accessible and available whenever you need a new perspective, big idea or in-the-trenches advice.

Our email marketing tools and resources are created by Lyris domain experts in email, design, Web and digital marketing industries.

Download our most popular guides and white papers on industry trends and commentary on topics at the forefront of the digital marketing field. With over 5,000 customers worldwide we are happy to share customer success stories by satisfied Lyris customers across various industries.

Our recorded webcasts are provided on-demand shortly following webinars that we host on topics that range from email design to deliverability or exploring the future of email as we know it today.

With our 15 year experience in consulting, designing and deploying successful email marketing campaigns our email marketing tools and thought-leadership pieces will provide you with inspiration to create and execute your next email campaign with measurable results.

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Digital messaging has transformed how and when audiences interact with media. As a result, many publishing, media, and entertainment companies are investing in email marketing and messaging as a strategic competency. In this Webinar, Sylvia Sierra, Access Intelligence senior vice-president of customer acquisition and retention joins Lyris CMO Alex Lustberg to share her unique perspectives…

At the highest level, Publishing, Media, and Entertainment businesses share similar aspirations for email messaging as companies in other industries, namely, to better engage audiences with the kind of emails that they actually like to read. At the same time, these businesses have unique goals, strategies, and priorities…

Personalized email messaging can significantly increase opens, clicks, conversions – and revenue, by as much as 10 times per email. Yet, according to our recent FOLIO survey of publishers, 42% of respondents list dynamic content and personalization as a key email marketing pain point…

According to our recent FOLIO survey of publishers, many haven't started on a mobile optimization strategy, and some indicate they don’t even know where to begin – even as greater numbers of their audiences are accessing content via mobile devices…

According to our recent FOLIO survey, publishers are grappling with the two most important factors in successful email messaging: list growth and list management. No matter how good your promotion or creative, if you don’t have a good list, you won’t get the response you want…

Business is booming at Pense Imóveis. The company has been able to increase its email volume by 503% since implementing the Lyris HQ Agency platform, and is already gaining market share. Working with Lyris Professional Services on best practices and email optimization strategies has returned outstanding results in all key metrics, far surpassing expectations for its most important metric when it began working with Lyris: lead generation

Across the globe, one in six emails never make it to the inbox. Find out how to respond and adapt to industry changes to ensure you reach your audiences and generate revenue from digital messaging campaigns

The shift from print to digital has transformed the publishing industry, but many publishers are still struggling with even the basics of email marketing and digital messaging. To better understand the industry’s challenges and identify under-used opportunities, Lyris sponsored a survey in partnership with FOLIO. This infographic illustrates the findings from several of the survey

Findings from the Lyris-sponsored FOLIO survey indicate that publishers are grappling with digital messaging fundamentals that could be hampering revenue opportunities. Download the survey report to see how you compare in these key areas: Subscriber engagement tactics, Email messaging pain points and priorities

he mobile platform has taken off with astonishing speed. Many publishers now find that more than a third of their audience accesses content via mobile. Find out what you need to know to ensure you're fully optimized for this new wave of mobile users

Today’s connected customers demand personalized engagement and expect relationships based on value and trust. Messaging needs to be connected across digital channels so it can be valuable and relevant to the real-time context of each interaction

Get inspired by best-practice email designs that will delight your customers, drive more sales, and help you achieve optimal campaign performance this holiday season. The Look Book highlights: Top holiday email examples chosen by our experts

Dynamic content uses the demographic, preference, transactional, and behavioral data that you hold on your subscribers to display personalized and relevant pieces of content to them, and it’s one of the best ways to enhance the relevance

Explore the Strategies involved in Best Practices in Email Marketing for Non-For-Profit organizations that work in the digital space, touching on topics as such: using Email Marketing to help increase subscriber engagement and sponsorship revenue, deliverability methods – ensuring your email reaches the inbox, and tips for improving email marketing and accessing the benchmarks.

With its email volumes quickly ramping up, Advanstar transitioned to Lyris HQ, Lyris’ Software-as-a-Service (SaaS) email and digital marketing solution. They also invested in Lyris Professional Services’ Delivery View Program for help with meeting auditing bureau requirements and staying on top of deliverability, freeing media managers to focus more of their time and efforts on engagement strategies

If you send marketing email within Canada – or to recipients in Canada – CASL will affect your email program. Learn Lyris’ recommendations for determining if your program is in compliance and areas in particular requiring your attention

Learn options for meeting your mobile subscribers’ expectations for a seamless experience with your brand – no matter what device they’re using to read your emails. Guide highlights: What the move to mobile means for email

Learn how consumers’ explosive adoption of digital channels and services has created new realities for agencies, now increasingly charged with helping clients differentiate, drive demand generation, and deliver revenue and ROI

Email marketing experts from Lyris answer the top 5 questions about email marketing such as: Where does my email fit in an expanding digital space? Should I use animated GIFs in an email? What are the best practices of purchasing an email list? How will the new visual promotional tabs in Gmail affect open rates? What is the best way to optimize my email for mobile

Go Ape has been working with Lyris since 2011, using Lyris HQ integrated digital marketing software to automate the delivery of email campaigns to its adventure-seeking subscribers. During this time, Go Ape also worked with Lyris Professional Services to refine its marketing programs through best practices and innovative new tactics

In this highly-interactive Q & A Webinar format, Lyris brings together our top email marketing strategists and deliverability experts to take on the questions you’ve wanted to ask but didn’t know who to turn to. Watch the recorded Webcast to add

Andrew King, Sr. Strategy Consultant for Lyris dissects the perfect email design for email marketers, with in-depth insights on how to optimize each element of an email along with best practices, tips and key trends that will help you improve your click through & conversion rates

Ever wanted to quickly identify the key elements of your email strategy that you could improve immediately? This tool is designed to do just that. It is quick and simple to use and will provide you with tactics and strategies that will add value to your email marketing program in a matter of minutes.

Recognizing that over 50% of emails are opened on mobile devices today, the Lyris team went to work first determining the number of the retailer’s mobile users and then creating and testing cart abandonment emails optimized for mobile to see if they would improve engagement

Live email content is revolutionizing email marketing. Marketers now have the ability to bring emails to life with content that is personalized to subscribers’ situation at the time of open, providing a highly relevant and engaging experience

Live email content is revolutionizing email marketing. Marketers now have the ability to bring emails to life with content that is personalized to subscribers’ situation at the time of open, providing a highly relevant and engaging experience

Not that long ago, online shopping was considered an exception. Today, it’s the norm. In fact, according to a recent Forrester report, 167 million consumers, or 53% of the U.S. population, purchased something online in 2011, and that figure is anticipated to grow to 192 million or 58% of the population by 2016

The online purchasing process has dramatically changed over recent years, and business owners and marketers need to find innovative ways to reach new buyers and be heard through all of the competitive noise – all while consistently filling the sales pipeline

The online purchasing process has dramatically changed over recent years, and business owners and marketers need to find innovative ways to reach new buyers and be heard through all of the competitive noise – all while consistently filling the sales pipeline

In this fast-paced 30-minute Webinar, Lyris Sr. Strategy Consultant Andrew King and Professional Services Project Manager Eric Dezendorf make the case for dynamic content and then open up the discussion to questions from the audience. You’ll learn: what dynamic content is and why you should use it, what data is needed to implement it, and options for using it in basic and advanced ways

Established in 1990, Pumpkin Patch has built an enviable reputation throughout New Zealand and Australia as a leading retailer of fashionable children’s wear, and is becoming increasingly recognized internationally. With more than 2,000 employees, 190 stores, and wholesale operations in 24 markets globally, the Patch brand can also be found in selected countries across Asia and the Middle East

Live email content is revolutionizing email marketing. Marketers now have the ability to bring emails to life with content that is personalized to their subscribers’ situation at the time of open, providing a highly relevant and engaging experience. From countdown clocks that drive urgency to purchase, to weather conditions at current or future destinations

In an industry where consumers are increasingly interacting and transacting online, what must travel marketers do in order to differentiate, source and find new customers, and maintain high customer loyalty? These challenges require marketers to deeply understand consumers’ online behavior

For the constantly-connected consumer, you need to drive your business by focusing on a multi-channel approach for this micro-content world. By driving engagement at multiple touch points on multiple devices you can connect with your customers quickly in a way most relevant to them

For the retail industry in particular, colossal revenue opportunities are at stake when it comes to digital marketing practices. This is the one industry where revenue can be directly tied back to digital marketing campaigns and virtually the entire consumer buying cycle can happen online

In an era of heightened expectations for transparency and relevancy – intensified by exploding media choices – consumers are increasingly assuming control of their relationships with their financial services providers. In this environment, it’s imperative that banking industry brands distinguish themselves by delivering exceptional customer

Engaging customers in today's connected world starts with knowing what they want -- but it doesn't end there. You also have to understand how, where and when they want it. Being smarter about how customers interact on every digital channel and device helps you deliver marketing campaigns that get bigger results

While building a strong relationship with consumers is at the forefront of every marketer’s mind, the two don’t always see eye-to-eye. What marketers might think will have an impact on increasing engagement might actually turn off consumers

At Lyris, we recognize that your digital marketing needs are constantly evolving in response to your unique business goals and objectives. Our comprehensive Digital Marketing Solutions portfolio combines our award-winning products with expert advisory services to meet the needs of companies at every stage of their digital marketing journey

Including live email content that adapts in real time is key to delivering relevant information to your subscribers at just the right moment. In the infographic below we share five types of live email content and how to incorporate them in your next email campaigns

The Lyris Digital Optimizer survey conducted in Summer 2012, both confirms some widely-held perceptions of digital marketing techniques and challenges, and brings new insights that can be used to inform future strategies

According to global consultancy Accenture, only one in 10 chief marketing officers (CMOs) and chief information officers (CIOs) believe they collaborate sufficiently. While CMOs often fail to fully consider how their technology decisions might impact the domain of CIOs, CIOs tend to underestimate CMOs’ needs in a rapidly-evolving customer interaction landscape

Digital marketers have many choices for customer outreach in their virtual dashboards, including email marketing, social media, and mobile technologies. But what combination creates a lasting impression? What has real impact? Lyris Sr. Vice President of Product and Strategy Brennan Carlson shares insights on challenges marketers face in choosing the right strategies

Your emails look great, your content is informative, you’ve optimized for every type of mobile device you can think of, and your response rates are respectable. Yet, it feels like you’re just covering the basics. The most successful marketers know that the basics are just the starting point, and that what really matters is creating innovative campaigns

Your emails look great, your content is informative, you’ve optimized for every type of mobile device you can think of, and your response rates are respectable. Yet, it feels like you’re just covering the basics. You know you could be doing more. In this Webcast, Lyris Senior Strategy Consultant Andrew King walks you through 10 innovative email tactics that you might not have considered before

Distractions, smartphones, and the mobile market are changing how and when our customers view our emails. How we design them has to adapt. Breaking down email design into key functional components that remain consistent in all communications is a clear starting point. While this may seem like common sense, a quick check of your inbox

Twenty-two percent of commercial emails sent globally in the first half of 2013 never made it to the inbox. So how can you be sure your emails will reach your customers' crowded inboxes during the holidays? Avoid the temptation of repeating last year’s campaign because you feel rushed

According to a recent Forrester study, repeat customers generate 41% of retail online revenue, and 30% of these transactions start with a click on an email. Growing online sales depends on your ability to extract insights from customer transactional data and deploy effective retention campaigns

Even the most experienced email marketers know that managing deliverability can be a challenge. In fact, 22% of commercial emails sent globally in the first half of 2013 never made it to the inbox. Following a few tried-and-true guidelines and best practices could be all you need to establish a positive sender reputation with Internet Service Providers (ISPs)

Lyris was named “Champion” in Info-Tech Research Group’s bi-annual Email Landscape report. As the highest rating in the report, “Champions” receive high scores for criteria such as usability, affordability, architecture and vendor strategy, reach and viability. Lyris was recognized for a number of key strengths

A recent survey conducted by The Economist Intelligence Unit (EIU) and sponsored by Lyris reveals the biggest gaps between digital marketing strategies and consumer online needs for the banking industry. This report provides new perspectives on what marketers think their customers want and what really matters to them

A recent survey conducted by The Economist Intelligence Unit (EIU) and sponsored by Lyris reveals the biggest gaps between digital marketing strategies and consumer online needs for the travel sector. This report provides new perspectives on what marketers think their customers want and what really matters to them

A recent survey conducted by The Economist Intelligence Unit (EIU) and sponsored by Lyris reveals the biggest gaps between digital marketing strategies and consumer online needs for the retail sector. This report provides new perspectives on what marketers think their customers want and what really matters to them

By 2020, the digital universe is projected to increase to a total 35 zettabytes, resulting in an enormous amount of customer interactive data available to organizations. However, according to a new survey released by the Economist Intelligence Unit (EIU) and sponsored by Lyris, marketers are failing to use data to get a better understanding of consumers

The Economist Intelligence Unit (EIU) conducted two Lyris-sponsored surveys in Spring 2013 asking marketing executives and consumers in the U.S. and U.K. about the effectiveness of different marketing channels. The executives were from six key consumer products industries – retail, banking, travel, media, entertainment, and automotive

This Spring, the Economist Intelligence Unit (EIU) conducted two concurrent surveys sponsored by Lyris. One asked consumers and the other asked marketing executives about the effectiveness of different marketing channels. Marketing executives were also asked to share what marketing strategies they are investing in and what

Eight out of 10 travel consumers now go online and book their own travel plans and the Asia-Pacific (APAC) online travel market has reached a tipping point. Email marketing has emerged as the best way to market to potential customers. Lyris Digital Strategist Bob Kamal provides recommendations on what travel marketers must do in order to differentiate

Kitbag is Europe’s leading online sports retailer, working with some of the world’s largest sporting brands – including Manchester United, Real Madrid, and FC Barcelona – to drive business through their ecommerce channels. Kitbag has worked with Lyris for a number of years and during a period

Your email design has a huge influence over your open, click through and conversion rates. Unfortunately many email designs completely miss the mark and deter rather than engage subscribers. Lyris’ Andrew King, Sr. Strategy Consultant, dissects the perfect email design and discusses each part of its anatomy in-depth. You’ll learn best practices

A major television network came to Lyris with seven different subscriber lists – totaling six million records that were of varying ages, sizes, and quality – and a specific goal: to promote a program associated with one of its hit shows to these subscribers. Lyris recommended sending to a small segment of the database to test the quality of the data

A major retailer operating close to 200 stores chose Lyris as its digital marketing partner to identify and implement strategies for extending in-store sales performance and customer loyalty across digital channels. The retailer has become a household name on the quality of its in-store customer experience and through its robust and user-friendly website

Today's consumers are more empowered than ever to determine their own path to purchase. Accordingly, reaching and influencing them has created new challenges for marketers. Do you really understand what your customers want? And, are you aligning your marketing strategies to fulfill their needs?

Harvey Norman is one of the leading retailers in the Asia Pacific region, selling large electrical goods, small appliances, computers, furniture, and more online and in its stores. The company was founded in 1982, and now operates over 180 stores across Australia alone, along with stores in New Zealand

The way people read your emails is changing. According to Litmus, mobile email opens have increased 123% over the last 18 months, and this trend doesn’t seem to be slowing down. Many of our clients are already seeing more than 50% of their emails opened on mobile devices!

Email marketing has an average return on investment of $44 for every dollar spent. But achieving optimal results from your email marketing programs requires experience, planning, and market knowledge. That’s why we created the 2013 Guru’s Guide, the definitive guide to email marketing. In this guide you’ll get the latest advice and tips on

The move to mobile devices is having a significant impact on consumer engagement, and it’s not something that’s going away. In fact, according Portico Research Mobile Factbook 2013, the number of global mobile subscribers is predicted to reach 6.9 billion by the end of this year and 8 billion in 2016

Every good marketer can attest to the complexity of managing multi-channel execution: fragmented data, fragmented solutions, and ultimately, a fragmented customer experience. Execution is hard enough, but then there’s measurement and justification of marketing spend across channels

Every good marketer can attest to the complexity of managing multi-channel execution: fragmented data, fragmented solutions, and ultimately, a fragmented customer experience. This Gleanster Deep Dive Report shares practical advice about how to address key challenges with data proliferation and the need to manage customer engagement more efficiently

Today, complexity is routine. As email has matured and become the norm, other forms of digital communication have emerged. Marketers need to move quickly and make sophisticated connections with their customers. And they need to do it in simple, meaningful ways. Find out what 300 marketing professionals identified as their key challenges

One in every seven people on earth is a Facebook user, three-quarters of the world’s population has access to mobile phones, and last year almost 145 billion emails were sent every day. The massive proliferation of data generated through social, mobile, email, and other interactive channels requires digital marketers to re-examine

The digital marketing landscape is in constant flux, from the blitz of social and mobile to the newer influences of lifecycle marketing and Big Data. What does this mean for email marketing? And where should you focus your efforts to generate the highest impact? This guide will outline the key trends affecting the way we engage

In the early 70s, single mom Antonia Graham launched a small interiors and gifting store in Notting Hill, London called Graham & Green and stocked it with beautiful products she discovered in her world travels. Today the company has expanded into a very recognizable British establishment that operates

The digital marketing landscape is in constant flux, from the ongoing blitz of social media and mobile technologies to the newer influences of lifecycle marketing and Big Data. What does this all mean for email marketing? And where should you focus your efforts as a marketer to generate the highest impact? Spend an informative hour with Lyris VP of Corporate Strategy

Online retail sales grew 15% during the 2010 blockbuster holiday season. Smart retail marketers will ride this wave through 2011 by leveraging proven retail email strategies as well as cutting-edge techniques to help reach and influence their customers where they live work and play— across a range of channels, locations, devices and more

Are your email marketing campaigns hindered by scarce time and resources? Is your ability to multi-task limited by design challenges? Does your ESP application work the way you do? Hear Tina Stewart and Brennan Carlson of Lyris share how streamlining campaign development and deployment, elegant email design and analytical processes will boost your ROI

How can you make a bigger impact with your email marketing campaigns without investing more dollars and manpower? Email automation is the answer. Automated email campaigns deliver open rates in excess of 40%, so if you’re not using automation you’re leaving dollars on the table

Email marketers face an ongoing battle to grow their email opt-in lists. With a yearly industry average of up to 30 percent churn on most opt-in lists, it’s tough just to stay even. And without list growth, it’s hard to deliver the increases in revenue and ROI your company needs in this challenging economy.

The average professional gets nearly 100 emails every day. To manage this high volume, people are moving through their inboxes quickly, looking only for the information they need and want. And 44% of the U.S. population is triaging their inboxes with smartphones, deleting anything that seems irrelevant

The platform market is evolving at breakneck speed. Today, 96% of the US market is on a mobile phone, 44% of the US market is on a smartphone and tablet penetration has reached 19%. What does this mean for your marketing program? Developing a multi-platform strategy for your brand is no longer an option – it’s a necessity

The platform market is evolving at breakneck speed. Today, 96% of the US market is on a mobile phone, 44% of the US market is on a smartphone and tablet penetration has reached 19%. What does this mean for your marketing program? Developing a multi-platform strategy for your brand is no longer an option – it’s a necessity

In 2011, the world generated 1.8 zettabytes of data, a zettabyte being a 1 with 21 zeros behind it. And Forrester predicts that interactive marketing spend, across email, mobile and social, will increase over 200% to nearly $16 billion by 2016*. Join our guest speaker and Forrester analyst Fatemeh Khatibloo will tackle the topic of Big Data for marketers

As the nation’s leading online discount program for college students, Student Advantage ® partners with leading brands like Amtrak, Target.com, macys.com and Foot Locker to offer “best- in-market” discounts to college students across the U.S. The Student Advantage program allows partner brands to directly and cost-effectively capture the sought-after college market

You may be most familiar with its cameras, but Olympus is also a leader in research and clinical microscopes. It created the first camera that lets doctors look inside the human body, and continues to introduce life-altering imaging technologies for healthcare professionals. Olympus designs

Since the first Matches store opened near Tom and Ruth Chapman’s home in Wimbledon in 1990, it has become a brand in its own right–an iconic retail experience, trusted by London’s most fashion literate clientele, offering the best of the best in established and new international labels

GuideStar is an information service specializing in non-profit companies. It gathers and publicizes the most comprehensive information available on more than 1.8 million non-profit organizations. This compiled information helps decision makers identify which organizations to support and gives researchers

Expedia CruiseShipCenters is one of North America’s leading sellers of cruise vacations. With over 125 retail locations, a team of 3,000 professionally-trained cruise consultants and a searchable online database of more than 10,000 cruise vacations, it is able to provide exceptional customer service and outstanding value to a broad range of clients

Family-owned since its beginning in 1965, Dacor is the innovator of stylish, American-made, luxury kitchen appliances that provide a premium culinary experience for those who are passionate about the details of gourmet cooking. The company has introduced many industry firsts including an outdoor grill with built-in halogen lights

Access Intelligence is a leading worldwide information and marketing company that provides business intelligence and integrated marketing solutions in nearly a dozen global market sectors including aviation, chemical, defense, energy, and media and public relations. Serving business professionals worldwide

JOY is a unique women’s and men’s clothing and accessory retailer offering an eclectic mix of fun and quirky gifts. JOY attracts customers looking for special hand- picked, one-of-a-kind items. They entice their customers with an experience of love, life and laughter to ensure visitors feel selections were personalised just for them

Need a shortcut to better conversion? A strong email design is key to a successful email campaign, and the accompanying landing page is just as important. The best conversion happens when the two complement each other. But who has time to design and test new landing pages?

Leverage the platform explosion The platform market is evolving at breakneck speed. Today, 96% of the US market is on a mobile phone, 44% of the US market is on a smartphone and tablet penetration has reached 29%. What does this mean for your marketing program? Developing a multi-platform strategy for your brand is no longer an option

As our economy turns the corner, B2B companies and the people who market to them are stepping up their came. In fact, 78% of B2B marketers plan to increase their online budgets in 2011 and 1/3 say over 50% of their budget will be spent on online marketing tactics. But B2B email marketing is unique

The world of digital marketing is evolving at a rapid pace. Today one in every nine people on earth is a Facebook user and nine out of 10 Americans have a mobile phone. In 2010, over 107 trillion emails were sent. What does it all mean for the publishing industry?

The world of digital marketing is evolving at a rapid pace. Today one in every nine people on earth is a Facebook user and nine out of 10 Americans have a mobile phone. In 2010, over 107 trillion emails were sent. What does it all mean for marketing agencies? This informative guide

Load and send? Batch and blast? Those concepts are ancient history in today’s email marketing environment. Now, email marketers must navigate through a complicated landscape of shifting customer expectations, challenging new technologies, and evolving government regulations

The average professional gets nearly 100 emails every day. To manage this high volume, people are moving through their inboxes quickly, looking only for the information they need and want. And 44% of the U.S. population is triaging their inboxes with smartphones, deleting anything that seems irrelevant

The true effectiveness of your email-marketing campaigns starts (not stops) at the click-through. Understanding what’s happening on your Web site is the key to increasing your conversion rates, and that’s where Web analytics come in. This six-page guide, designed for Web-analytics novices, introduces you to basic Web-analytics concepts

Top Right helps online retailers of all sizes improve email marketing performance by providing actionable customer intelligence coupled with a robust email solution powered by Lyris. The company enables online retail marketers to unlock the sales potential in customer databases to leverage one of marketing’s most effective techniques

ntelius is a leader in the information commerce industry that has been innovating technologies to collect, interpret and deliver information to consumers and businesses online. Ranked among the top 100 commerce sites on the Internet, Intelius offers products and services ranging from basic people

With a global network of Digital Marketing Consultants – independent franchise owners – in 80 countries, WSI is the world’s leading Internet franchise. Through its Consultants, WSI has helped thousands of small and medium-sized businesses realize their online marketing potential

The days when using the word “free” fast-tracked your email-marketing campaigns to the junk folder are long gone, but that doesn’t mean that the wrong kind of content can’t get you blocked. Many corporations and ISPs still use content-based spam filters, in conjunction with reputation-based filters, to try to screen out the bad guys.

Need free email templates developed by email-marketing experts? Download and customize the Top 10 email templates from Lyris, and make your email newsletters, email-marketing campaigns and transactional messages pop.Get 10 gorgeous designs, plus an HTML Basics guide that explains how to do common formatting tasks

No one likes spam—especially email service providers that route hundreds, thousands, or millions of messages each day. That’s why mail servers make use of email blacklists.A blacklist is a list of domain names or IP addresses that mail servers believe are spammers

Are bad design choices making your email campaigns less effective than they could be? This handy nine-page guide details the top 10 things both marketers and designers need to know, including an overview of the design elements that are the most effective in email campaigns

You only get 50 characters, a few seconds and one shot to stand out in a crowded inbox. This quick-read guide provides 15 concrete tips for writing and testing effective email subject lines that will entice your recipients to open your email-marketing campaigns and email newsletters. Make every email subject line count

The pressure is on -- you need to acquire new customers and grow your opt-in list but you’re fresh out of ideas. You know that attrition alone will likely decrease your list at a rate of 30% per year, so you can’t afford to stand still. How can you turn a potential list decline into strong growth, now and in the future

Not that long ago, online shopping was considered an exception. Today, it’s the norm. In fact, according to a recent Forrester report, 167 million consumers, or 53% of the U.S. population, purchased something online in 2011, and that figure is anticipated to grow to 192 million or 58% of the population by 2016

Kitbag.com, Europe’s leading online sports retailer, sells football and rugby merchandise for Manchester United, Chelsea, Real Madrid, Barcelona, Everton, Celtic and other premier football and rugby teams. The company has been a Lyris customer for nine years and is currently using the Lyris HQ hosted digital marketing solution