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Marketers are more likely to be increasing their overall marketing budgets for the year ahead than at any time since the launch of our first Marketing Budgets Report during the height of the economic crisis.

The Marketing Budgets Report 2014, published by Econsultancy and sponsored by Responsys, is based on a survey of more than 600 company and agency marketers, carried out in December 2013 and January 2014.

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Here is a checklist you can hold against your agency’s ‘about us’ section. Don’t worry, it is equal parts ‘do’ and ‘don’t’.

Make sure you weed out examples of the latter and add in some of the former and your copy should improve. This list is solely about the content of your copywriting, the words you choose, not the formatting or style.

If you wonder why I’m qualified to create such a checklist, I can only cite my personal and professional interests in writing. I haven’t worked for many clients or won any awards but I have doggedly scrolled through many agency websites.

I must say that my favourite, in the end, was e3, which forgoes an ‘about us’ section altogether, opting instead for a little piece of copy on the homepage.

However, there are lots of great ‘about us’ pages out there, and even some of the ‘don’ts’ I have gathered work well in context. That means having a great copywriter on your team is essential.

But the new report suggests we may have been wrong to dismiss Facebook’s potential for TV chatter, with up to a quarter of the television audience posting content related to the show they are watching on Facebook.