"Get a Happy Face," St. Ives' virgin foray in digital marketing, launched today. Each St. Ives Elements product page includes a cereal surprise: widgets that help improve your life!

These include a weather widget, which tells you what to wear and how much sunblock to smear on; a goal-setting widget; a workout widget; and cavity-sweet extras like Olive You e-cards, encouraging bedtime text messages and a (as in ONE) video of a laughing baby.

Random. But I did like the ghost bib.

The site was put together by EVB/SF and will be promoted via banner ads and in select print pubs. St. Ives is part of the Alberto Culver family, which includes other drug store staples like VO5 and Tresemme.

Just what is it about guys and bras? It's like the subject comes up and we're in high school all over again, snapping the bra of the cute girl sitting next to us in social studies. Oh yes, breasts make boys (and men) do very stupid things. Sadly (or maybe not), snapping the back of a girl's bra may be a thing of the past if this backless bra from Maidenform takes off.

Created by ABC American Inventor contestant Elaine Cato, the bra is getting a big creative and media push from VIA Group, which will launch campaign "This Feels Right" with the tag "Out with the old, in with the new." Media will consist of women's magazine's, outdoor and online.

America's two favourite pastimes, baseball and soap operas, meet at this most unexpected intersection.

"Endless Drama," a campaign where pipe dreams collide and deception runs rampant, is Arnold's saucy way of saying, "Play a little fantasy baseball on ESPN's tab. Because hey, face it, kid. It's not like you have the balls* to pick up a real bat and face the outside world anyway."

The Parentalyzer was put together by Red Square Agency to tackle underage drinking in Alabama. It has stats on drinking and driving, tips for keeping tabs on teens, and ads where parents openly admit to letting their critters sip the sauce every once in awhile.

This is one of those campaigns that would piss me off if I were a bottle-slinging Alabama mom, but it's otherwise a riot to inflict on other people. (Especially while they're at work!) Are you brave enough to take the Parentalyzer quiz, which -- unlike your closest friends -- might be man (or, well, machine) enough to tell you that you're raising a future member of the AA?

Here's some randy creative for Hot Video by CLM BBDO, Paris. The piece at left reads "Don't worry, both candidates get the secretary job." Wallpaper-style background shares what-all went on between the lines.

The premise of the campaign is to tell you what happens at the end of Hot Video's porn-tastical videos, because they're all (tagline!) so good you won't get to the end.

Now that the dignity of every service worker you know has been ravaged, feel free (or not) to visit Hot Video. The site's totally SFW and far tamer than the advertising, if only because it makes no sense visually or otherwise.

Our first reaction after viewing these three new ads by Lowe Strateus for Miss Epil was "what the hell is that guy doing stuck in the jungle?" Then, we looked closer. We smiled. We giggled. We reminisced about similar experiences. Then, we said, "brilliant." With smartly crafted visuals, a product shot and a call to action-style tagline, these ads cut a clear path to simplicity of message. See all the ads here.