Well, the entire thing would be way more convincing if there was any indication that bad names correlate with poor sales. Whereas, being named “Stephen Eaton Farts” almost certainly correlates with a difficult childhood.

I believe the title was also a play on the movie series. Here’s the story – the aliens are there, though you’d never tell that a clockwork mouse or a Prince-Charles-headed Dalek is “an alien” in the conventional sense.

I mean, it’s right in that video game names are about as generic and uninspiring as the ideas behind the games they’re attached to, but the article isn’t particularly clever.

(And, to address a suggestion it made: “Does anyone not think Kingdoms of Amalur: Reckoning would have sold better had it not had such a shitty name?” No, it wouldn’t have; it was a frankly uninspiring game.)