On 15 Nov 2017, TAG Heuer celebrated the grand opening of the new boutique at The Forum Shops at Caesars Palace in Las Vegas, Nevada with brand ambassador and multi Latin Grammy award winner J Balvin.

TAG Heuer also released two limited editions of the Carrera Calibre Heuer 01 in honor of the opening. TAG Heuer unveiled a pair of Carrera Calibre Heuer 01 Las Vegas Limited Edition watches, which pay homage to The Strip by drawing inspiration from classic casino games.

The watches bring the roulette table to life with the design of the dial, which alternates black, red and green sections along the outside of the perimeter. The alligator printed rubber and leather straps are black with red stitching as a nod to the card game blackjack.

While both timepieces are a special tribute to Las Vegas, only one model will feature a bezel with 64 black sparkling diamonds. TAG Heuer will produce nine of these special pieces, each numbered X “OF 7”, beginning with ‘0’ and ‘00’ and continuing through ‘7’ in keeping with the roulette table format.

The watch with the ceramic bezel will be produced in a quantity of 77 with “LAS VEGAS LIMITED EDITION OF 77” engraved onto the case back. The number 7 is widely known as the one of the luckiest numbers in the gambling world.