An effective way to get your future customers to trust you is to share your expertise. Your ideal clients must be assured that you’re knowledgeable about your industry before they feel comfortable buying from you. That’s where content marketing comes in. Content marketing is one of the best ways to share your expertise.

Check out these six tips on how to improve your content marketing so you can improve sales and generate more referrals:

#1: Answer your audience’s questions

You don’t want to produce content marketing for the sake of content marketing. Instead, you want to produce content marketing that positions you as a problem solver – answering your audience’s biggest questions. If you’re not sure what questions your audience has, check out Quora and Yahoo Answers, or ask your followers on social media. You can also use Google Search to find questions related to your industry. Continue reading →