Posts for: television

The shift to online spend from traditional media (in this case TV) has been steady across the board as advertisers are starting to more fully understand the value of being in both places vs. taking a “one or the other” approach. It only makes sense. The Interactive Advertising Bureau (IAB) has taken a keen interest in this… Read More…

Micromedia has begun its steady climb to the throne of our hyper-stimulated society. Storytelling has been squashed into the span of a few seconds because that is all viewers care to handle at once. With new social media platforms accommodating this trend, what are the implications for advertisers?

Research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity. TV industry players and TV-focused marketers realized they could piggyback… Read More…

Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and advertisers with a cost-effective way to distribute video.”Social” video is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences,… Read More…