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The Gulf region's leading men's luxury lifestyle magazine. For men who understand that the true value of luxury is its foundation in knowledge. Not so much a website, but an indispensable guide to life.

Subscribe to the magazine

The Gulf region's leading men's luxury lifestyle magazine. For men who understand that the true value of luxury is its foundation in knowledge. Not so much a website, but an indispensable guide to life.

You can buy The Weeknd’s sneakers too

He sang about how he couldn’t feel his face, but while wearing these new Puma sneakers, we’re pretty sure The Weeknd won’t feel anything on his feet either.

The Canadian singer is fronting another Puma campaign, this time for its new Ignite Evoknit shoe. The super lightweight and breathable trainer is designed for urban folk on the move and has a high ankle sleeve to tackle any pavement or subway – although with his level of success and wealth, we’re pretty sure The Weeknd doesn’t take the metro anymore.

As well as the Evoknit, Puma has also unleashed the Ignite Limitless running shoe, which Mr Weeknd wore in his video for Starboy. The cool snaps seen here are from Puma’s shoot, entitled Run the Street, and were taken in Los Angeles and Toronto.

Subscribe to the magazine

The Gulf region's leading men's luxury lifestyle magazine. For men who understand that the true value of luxury is its foundation in knowledge. Not so much a website, but an indispensable guide to life.