Tuesday, September 27, 2016

You are bound to fall in love with this jewelry brand by the end of the post.

All the pieces are beautiful without a doubt, and it also sends out strong messages that teach us how to be environmentally conscious.

오늘 포스트는 MSJ 쥬얼리 디자이너와의 인터뷰입니다.

모든 컬렉션의 아름다움을 감상해보세요.

인터뷰를 다 읽으실 때 쯤이면, MSJ 쥬얼리가 추구하는 윤리적인 삶과 자연을 위한 아름다운 마음이 느껴지실 거에요.

Please tell us the story behind launching the MSJ collection.

MSJ started as a fun hobby on the side whilst I was a full time professional in the real-estate development industry. I always had a creative gene that I enjoyed exploring.

However, as I became more and more acquainted with the fashion industry and began to unravel the immense communication power and reach it holds, I decided to utilize my creative side to bring to life a brand that may in turn be used to send vital messages to the mass public.

In other words, I wanted to use MSJ as a means of communicating with the world, hoping that I may be able to inspire as many individuals as possible into a more conscious and responsible way of living.

When I look at MSJ pieces, I can picture confident, self-loving women dressed up in bold jewelry pieces, bodycon dress and sky-high heels. How do you picture MSJ women?

Any and every woman can be an MSJ woman.

I don't believe in rights and wrongs when it comes to style, and I surely don't believe in fashion trends. I am fond of fashion simply because it allows us to express ourselves, to bring out our inner artist.

If anything, it allows us to each be unique.

Sometimes, we may even underestimate the importance of it in our lives and how it may both portray our mood, and also have an impact on it.

If you were to choose 3 words to describe MSJ collections, then what would they be?

Timeless, versatile, asymmetrical

3단어로 MSJ 컬렉션을 설명하시려면 어떤 단어들을 선택하시겠어요?

영원한, 다능한, 불균형한

I've heard that MSJ is an ethical brand. Could you describe to readers about your brand philosophy?

MSJ by Mira S. Designs aims to be more than just a fashion brand.

Over and above becoming a sought after fashion icon, we wish to start a movement in the fashion industry whereby not only are we an ethical brand, but we wish to leverage on our communication initiatives in order to promote conscious and responsible living.

We aim to raise awareness and in turn funds for crucial global issues.

One such example is the refugee epidemic whereby we have launched a 100% non profit bracelet under the campaign name Because Everybody Deserves a Home, aimed at helping raise money for those impacted by the crisis.

More recently, Mira S. Designs is honoured to have been invited by the views of the World Film and Music Festival in Montreal as its official designer and presenter of The Illumine Award.

The primary goal of the festival is to present films, scripts, and film scores that have the power to raise awareness about vital social issues and inspiring audiences to take positive action, both in relation to human rights and environment protection.

The festival will take place between the 22nd and 25th of September whereby I am honored to be a member of the jury and presenter of the awards.