Mountain Dew Introduces Breakfast Soda

While coffee, tea, and juice are typically the morning beverages of choice, Mountain Dew is hoping that what people really want for breakfast is soda. Pepsico Inc. has created a new drink, which it has dubbed a "sparkling juice beverage," in an attempt to take advantage of the A.M. market.

According to the Associated Press, the new morning beverage
is called Kickstart. It features 5 percent real fruit juice, caffeine, and, of course,
the "great taste of Mountain Dew." Kickstart will come in two varieties, Orange
Citrus and Fruit Punch.

Mountain Dew is marketing the beverage as having fewer
calories than a typical soda (it contains 80 per 16-ounce can) and less
caffeine than your average energy drink. The company is also clear that
Kickstart doesn't contain any of the dubious energy drink ingredients that
continue to raise health concerns. Yet the 16-ounce can looks suspiciously similar
to several energy drinks that are already popular choices.

Apparently there is actually a market for a breakfast soda,
which PepsiCo was made aware of through consumer research. Mountain Dew fans
want an alternative to "traditional" breakfast beverages.

While Kickstart does have a flavor called Orange
Citrus, PepsiCo denies that the drink has anything to do with a Taco Bell
experiment last year in which the company mixed orange juice and Mountain Dew.
That drink, called Mtn Dew A.M., was also sold as a morning beverage.

Mountain Dew will roll out Kickstart nationwide on February
25. However those who don't want to wait can request a can from
kickstartfirsttaste.com.

Posted by Zoe Bain

Zoe fell in love with food at the young age of three while perched on the kitchen counter watching her grandma make apple cake from scratch. Although she loves dining out, Zoe's favorite foods have always been those hand-picked fresh from her family's backyard. She is currently waiting patiently to sample their latest garden additions, yellow raspberries and pineapples. Read More

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