Versace to Launch Kids' Collection

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Italian label Versace is the latest high-end brand to turn its attention to outfitting children with the launch of Young Versace, a collection to outfit kids from birth to 12 years, WWD reports. The line will make its debut at the Pitti Imagine Bimbo trade show in June.

“This is a high-end, glamorous and colorful collection in line with the brand’s essence, with a touch of rock ’n’ roll.”

Young Versace isn't actually the label's first attempt at wares for young folk: Versace's previous children's label, Versace Young, was actually discontinued in 2004. In addition, Versace's announcment comes on the heels of the announcement that Lanvin will also be producing a "superluxury" children's collection. (In an interesting twist, founder Jeanne Lanvin actually started the label by making clothes for kids.) If this trend continues, the children's market may soon rival bridal in expansion, giving playground fashion a serious uptick in sensibility, not to mention budget.