Are We Entering the Golden Age of Opera... Marketing?

November 4, 2014 12:20 PM

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Some people say opera is dying. Others say it's experiencing a kind of rebirth. I'm in the latter camp, as I mentioned in my most recent articles about the burgeoning of exciting new opera companies in the United States during the past 10 years.

But another aspect of the opera world that seems to be having a rebirth is opera marketing. When you think of making great art, marketing probably isn't the first thing that pops into your head. However, once we accept that we are now firmly living in a digital age, where social media creates revenu...