Public Relations Foundations: Media Training

Author

Released

8/27/2015

With traditional media outlets, 24-hour news sites, Twitter, and Facebook all competing for attention, getting your message broadcast—and received—the way you want can be tricky. In this course, PR expert Deirdre Breakenridge identifies the qualities of a good media spokesperson, what to expect from interactions with journalists, how to enhance your message with stats and sound bites, and how to cater your delivery and message to specific media channels and audiences.

Watch the mock interview at the end of the course and see Deirdre's techniques and strategies in action.

Topics include:

Selecting your spokesperson

Knowing your journalist

Preparing for interviews

Interviewing on Skype and social media

Going off the record

Skill Level Intermediate

1h 25m

Duration

61,335

Views

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- Welcome to media training.I'm Deirdre Breakenridge and I've been teaching,consulting, and writing about public relationsfor over 25 years.There's no question,the media landscape has changed drastically.There are multiple channels emerging daily,new relationships to manage,and whatever you say can end up in print, online,and through social media,which can all be shared virallyto your benefit or your demise.But you don't have to feel anxiousor apprehensive about interviewing.

This media training course will help you developand deliver your key messagesso that they're memorable with all types of mediaand you come across as a credible and trustworthy expert.We're going to talk aboutselecting the appropriate spokespersonand enhancing your interviewswith stories, stats, and solid sound bitesthat will resonate with your intended audience.At the same time, we'll cover those questionsthat you don't want to be askedand what you can do to know your journalistso that you're ready for softballand hardball interviews.

Then at the end of the course,you'll put your media training to the testby watching a mock interviewand together we'll identify techniques you'll want to useand the pitfalls you'll want to avoid.Let's get started.