Consumer Trends in Technology

April

30 2014

How do your customers find you in the custom home builder market? While referrals are a great and profitable avenue for Custom Home Builders, a strong virtual presence opens additional markets for you to reach out to, creating a stronger sense of brand recognition. Ultimately the way people begin to search for you is convenience based, and our studies show that their first choice is to find you through their mobile device. In fact, 50% of the average global mobile web users now use mobile as wither their primary or exclusive means of going online.

This statistic demonstrates the need for you to have a responsive website. More on what that means, and the benefits of doing such can be found on one of our earlier articles here.

It’s always important to understand your Custom Home Builder Market so that you know how to reach out to them. With that that said, why do people typically prefer mobile devices over traditional PC’s? Simple: their portable, and their quality and efficiency isn’t sacrificed. The convenience of the mobility can be seen your consumers home life as well. For example, studies show that 80% of smartphone owners and 81% of tablet owners use their devices in front of the television. This extends the time you have to capitalize on your Custom Home Builder Marketing.

It’s Time to Act:

Click to Call: Now that we’ve established that the trend in mobile users is to take action, make it easy for them to do so. After you’ve made your website responsive, capture their attention on you by incorporating a Click to Call. Make your location present and connect it with Google Maps so there’s no struggle for them to find you.

Call to Action: Always call your consumers to action by asking for their information and what they’re looking for in a home. This gives you a better idea on how to best market your services to them. To learn more about Call To Actions (CTA) for your Custom Home Builder Marketing, check out this article.

Below is an infographic we put together detailing your consumers trends with computers, tablets, and mobile devices. Put value in your online presence and see the drastic changes that happen when you do. The Entreview Marketing team wants you to succeed in your Custom Home Builder Marketing, and we provides tips and tricks from our 10 years of experience to make you the authority in your market. Stay tuned to see what we have up our sleeves next week!