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Cherhill has a population of around 700 with a mixture of housing ranging from thatched cottages (some dating to the 14th century) to newly-built detached houses. The River's Brook rises in the northeast of the village and flows west towards Quemerford, where it joins the River Marden.

Cherhill White Horse seen from the village

Cherhill is known for the Cherhill White Horse cut into the chalk hillside in 1780, the Landsdowne obelisk on the Cherhill Downs, and the crop circles that appeared in the fields at the bottom of the Downs. The area around the horse and obelisk is owned by the National Trust. On a clear day, the 840 ft (260 m) summit offers fine views, up to 25 miles, with the water tower at Tetbury in Gloucestershire visible. Atop the tall hill to the north of the village, opposite to Cherhill Downs, it is said to be possible to see the Severn crossings to South Wales, 38 miles (61 km) to the west.

Cherhill lies on an old coaching road, now called the A4, which runs from central London to Bristol. Its nearest railway station is Chippenham on the Great Western line, which is a stop for direct services between London Paddington and Bristol Temple Meads. The nearest motorway junction is junction 17 of the M4 north of Chippenham, 15 miles (24 km) away from Cherhill. The village is served by the Wigglybus scheme, which runs from Cherhill and other surrounding villages into nearby Calne and connects to further transport links.

CHERHILL, a parish in Calne district, Wilts; near Wans Dyke, 2½ miles E by S of Calne r. station, and 7 NNE of Devizes. It has a post office under Chippenham. Acres, 1, 817. Real property, £2, 574. Pop., 364. Houses, 88. The property is all in one estate. An ancient square camp with double works, called Oldbury, is on the summit of a chalk hill; and the figure of a horse, 157 feet long, cut out of the turf about 1780, and visible for many miles, is on the side of the same hill. The living is a rectory in the diocese of Salisbury. Value, £300. Patron, the Bishop of Salisbury. The church is old but very good; and there is a Primitive Methodist chapel.

The Cherhill White horse was cut out of the hillside in 1780. It has been restored several times due to chalk being washed away and weeds growing on it. The horse is visible from miles around and has become a landmark synonymous with the village and local area. The most recent restoration to the delicate chalk carving took place in 2006.

In 2005, the horse was covered in black stripes to give it more of an exotic appearance; the owners of a local car franchise were attempting to make it appear more like a panda (although it more closely resembled a zebra), as a publicity stunt to help launch a new vehicle of the same name.

The top of the National Trust owned Cherhill Downs is home to the neolithic settlement, Oldbury Hill Fort. From here it is possible to see the route of an ancient Roman road heading toward the nearby Wansdyke trade route. The top of the hill is popular with ramblers, dog walkers and power kiters, owing to the powerful winds in action.

The Cherhill Gang was a notorious group of highway men who operated in the 18th century on the London to Bath main road (A4) which passes through the village – they were noted for their robbery technique of attacking the carriages of rich Londoners while completely naked, thus shocking passengers into handing over their money and also making it harder to identify them. A painting depicting one such attack can be seen in the Black Horse pub, on the A4 main road in the village.