Understanding the new and improved Cars.com MarketDrive report

Understanding how car shoppers navigate your dealership’s used vehicle inventory is critical to success. As consumer behavior becomes more information-driven and spans across desktop and multiple mobile platforms, the metrics dealers look at to understand shopper activity and advertising performance must adapt as well.

With this in mind, Cars.com has launched its all-new MarketDrive report, sharing more actionable information about shoppers’ awareness and consideration of your used inventory and your dealership. While many of the metrics used to evaluate your used-car performance will remain the same, MarketDrive now includes vital information about how your dealership compares to the competition, as well as mobile shopper activity, more audience insights and important stats about your online reputation.

Click the labels in the “Section” column for an in-depth look at each component of the new Cars.com MarketDrive Report.