Project:

Frestech Wine Chiller

Expressing new lifestyles

Premium wine chillers for the Chinese home

Frestech is one of the top refrigerator and freezer producers in China. To capture the segment of up-and coming middle class consumers, Frestech engaged Orcadesign to design a series of wine chillers for the home wine-connoisseur.

Our research revealed that with the increasing economic spending power of consumers in China, more people have started to adopt wine-drinking as a lifestyle choice. Beyond chilling and storing wine at approporiate temperatures, wine cabinets are also an avenue for expression. They are frequently placed in the living room not only for ease of serving guests or relatives, but to create a good impression or act as a conversation starter as well. Understanding this mentality of the target market led us to create designs with a luxurious and premium quality.