In a segment flooded with innumerable brands with no clear market leader, and buying decisions taken mostly a the point of purchase, we had to define a brand language which gives a clear sense of uniqueness and quality, traits synonymous to the brand.

The new identity is sharp, clear and invokes a sense of trust in customers. We defined a long term strategy, to improve the brand recognition factor of the brand through carefully strategized campaigns across social media, print and television.