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A RACIAL slur directed at Adam Goodes shocked the AFL world last night.

On the day Goodes was pictured on the back page of The Daily Telegraph talking about his proud heritage, the Swans star was abused during his side's 47-point win over Collingwood at the MCG.

Magpies president Eddie McGuire sought out Goodes in the Swans rooms immediately after the game to apologise "on behalf of Collingwood and on behalf of football".

Goodes pointed out the fan - allegedly a teenage girl - to security staff during the dying minutes of the game.

The fan was then escorted from the ground by police.

Goodes left the field immediately after the final siren and was in the rooms for several minutes while teammates celebrated the win on the field. Channel 7 commentator Matthew Richardson said Goodes appeared close to tears.

Former teammate Michael O'Loughlin said Goodes was not one to "jump at shadows" and had clearly been deeply affected by the incident.

McGuire said he was disgusted by the incident.

"I wanted to apologise to Adam on behalf of football in general and ask that he would accept our apologies. He was gracious enough to know that it was a one-off person," McGuire told The Daily Telegraph. "I said 'we won't stand for this, we have a zero tolerance'. He's been such a wonderful leader in this great week in our football code.

"I just wanted to go in there, look him in the eye and offer him those apologies and he was good enough to shake my hand and show what a great person he is."

McGuire also offered his apologies to Sydney as a club for an act that he said was unacceptable in football.

"I said that we would find out what the hell has gone on," he said.

"They're saying it was a 14-year-old girl or whatever, I don't care. We'll go and tell her parents or whatever the case may be. We're not having this rubbish."

Goodes screen shotSource:Herald Sun

Sydney coach John Longmire applauded McGuire's proactiveness after the game. "Someone in the crowd said something to Goodesy, I think it was a young person," Longmire said.

"He was clearly upset and expressed that after the game. He doesn't want to take it any further. He's happy for the AFL to work through those issues and I'm sure they will.

"We're really appreciative Eddie McGuire coming to the rooms after the game, which is a fantastic gesture."

Goodes told The Daily Telegraph this week that he embraced his Aboriginal heritage when he moved to Sydney.

"Once I started to connect and really identify with being Aboriginal and all that it meant, the history started to connect with him," he said.

Swans v PiesSource:Herald Sun

Goodes also discussed the famous image of Nicky Winmar reacting to crowd abuse.

"It's something that stands in history which proves that you can call me all the things that you want, you can discriminate against me, say all these things, but I'm still going to be black, I'm still going to be proud.

"That's exactly what the photo symbolises to me.

" Even today, 20 years later, it highlights how every indigenous person should feel about their heritage."

Goodes inspired the Swans during the match last night.

It was Sydney's first win against the Magpies at the MCG since round 19 in 2000.

Adam GoodesSource:Herald Sun

What made this win important for the Swans was the quality of the opposition they made look second rate.

Goodes' 30 disposals, 11 marks and three goals was just the tip of a very big iceberg for the Swans.

Ryan O'Keefe produced a display reminiscent to his Norm Smith medal effort in the grand final, laying 13 tackles and picking up 25 disposals as he helped limit the damage of Scott Pendlebury.

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