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July 1, 2010

New National Survey Finds Drivers Mistakenly Believe Winter Is Most Dangerous Travel Time

by Sam Savage

Upcoming 4th of July Weekend is actually often the deadliest time for driving

The vast majority of Americans interviewed in a new national poll believe winter is the most dangerous time for driving, but the truth is this coming Fourth of July weekend often is the deadliest time.

In survey findings released today, researchers at the University of Minnesota's Center for Excellence in Rural Safety (CERS) discovered that an overwhelming 83 percent of Americans consider winter to be "the most dangerous season to be driving on rural roadways." Only eight percent believe summer is the most dangerous time. Four percent found spring the most dangerous time, and four percent see fall as the most dangerous time.

However, about one-in-three fatalities happen during the three months of summer, a significantly higher fatality rate than the winter months, as well as the overall non-summer rate. Moreover, the Fourth of July is often the most dangerous driving day of the year, according to the National Highway Traffic Safety Administration. Crowded rural roads and holiday-related drinking are among the many factors that contribute to the danger.

"Americans' sense of seasonal driving risk is skewed," said Tom Horan of CERS, which conducted the survey. "We are wary of winter driving, but let our guard down during summer holidays, when fatalities are most likely to occur."

Rural roads are particularly perilous. While U.S. Census figures show that about one out of five (21 percent) Americans live in rural areas, the Federal Highway Administration (FHWA) has found that about six out of 10 (57 percent) percent of highway deaths occur on roads that it considers rural.

Lighter traffic and pleasant scenery on rural roads can lull drivers into a false sense of security. This can lead to motorists driving at unsafe speeds, as well as distracted, fatigued, unbelted or impaired, driving, all of which increase the likelihood of a crash. Additionally, emergency response time to a rural crash and hospital transport times can be lengthy and thus jeopardize survival rate. Crash victims are five to seven times more likely to die from their injuries unless they arrive at a trauma center in the first half-hour following the crash.

Today, CERS also released the Top 100 Summer Rural Hot Spots, or the rural areas that have experienced the most fatalities over the past eight years during the summer months. While 32 states have rural areas in the Top 100, the states with the most "hot spots" are Arizona, California, Colorado, Florida, Mississippi, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, and Virginia (in alphabetical order). Because of ties, there are 115 hot spots on the Top 100 list. A searchable map showing all of the hot spots is available at www.saferoadmaps.org.

The hot spots are presented in a visually arresting Google Map-based format, where viewers can zoom from a national map showing all 100 spots, all the way down to a photo of each individual section of the road.

To help drivers plan safe trips, CERS created SafeRoadMaps, a Google Maps-based system which allows anyone visiting www.saferoadmaps.org to enter a zip code, municipality name or street address and immediately see a map or satellite image all of the road fatalities that have occurred in the chosen area over the past eight years. Details about each individual crash are also available, such as whether the driver was wearing a seatbelt, drinking, or speeding. The tool also notes which life-saving public policies, such as strong seat belt laws, are being employed in the chosen area.

"As drivers get ready for the holiday weekend, they can use this tool to learn about the deadliest spots on their routes," Horan said. "That awareness helps drivers focus on staying safe. It also helps local leaders see which rural roads in their areas are dangerous."