News

TORONTO, ON, NEW YORK, NY, FEBRUARY 7, 2018

TORONTO and NEW YORK, Feb. 7, 2018 /CNW/ – AcuityAds Holdings Inc. (TSXV:AT) (“AcuityAds” or the “Company”), a technology leader that enables advertisers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns, today released results of the top performing Super Bowl LII advertising campaigns based on data collected by its True Reach® insights platform, which was acquired as part of the Company’s acquisition of Visible Measures in March 2017.

The True Reach® platform produces MRC accredited metrics for video and provides a holistic view of all publicly available data for campaigns, including all official uploads, copies, and user generated clips. Rather than just looking at a single source or asset, True Reach® captures the number of times a video campaign is viewed across top video websites (including YouTube, Facebook, Instagram, etc.).

Seraj Bharwani, Chief Strategy Officer at AcuityAds describes the power of this technology as follows: “True Reach® captures the most comprehensive online video audience viewership data anywhere. Over 500 million video ads have been tracked on major media platforms since 2007 offering normative benchmarks on a full spectrum of ad creative. Real-time access to in-category share of attention data and viewership benchmarks deliver unprecedented insights on ideal media allocation for optimizing brand reach, frequency, engagement, and return on ad spend.”

During Super Bowl LII forty-three campaigns from thirty-nine advertisers were tracked, which resulted in 55 million video views online on game day alone. In addition to the official TV spots that aired, advertisers uploaded more than 260 pieces of video content online.

Celebrities Help Brands Garner Attention This Year

In total, the forty-three advertising campaigns that aired during Super Bowl LII represented over 464 million video views and 7.5 million social interactions (comments, likes, and shares) across the internet by end of day Monday after the game. Of those 464 million views, over 19 million were social views, views that occurred on user-generated video content such as copies, spoofs, and commentary.

Of the forty-three campaigns, fully 21 featured a celebrity and those 21 campaigns represented nearly three quarters of the total Super Bowl LII True Reach® views online. Furthermore, these 21 campaigns were responsible for 93% of the total Super Bowl LII social views.

Tourism Australia Wins The Internet

Tourism Australia resurrected Crocodile Dundee playing on international perceptions of Australia with a fake movie trailer, featuring stars including Chris Hemsworth and Danny McBride. The campaign ranked in the number one slot according to True Reach® insights garnering over 58.1 million views, 6.6 million social views and over 1.4 million social interactions.

The Top Ten Brands Represent Two Thirds Of All Video Views

Leading brands were responsible for the majority of the total video views online. The top ten campaigns alone captured over 300 million views by the Monday morning after the game. In the top ten list are Tourism Australia, Amazon, Doritos / Mountain Dew, Budweiser, Bud Light, Pringles, Groupon, Michelob Ultra, Intuit and Stella Artois.