SISU is a Finnish word, mindset and way of life.

SISU is an ancient "superpower" that is directly untranslatable into the english language. SISU means many different things to the Finnish people.

The core of SISU is perseverance, grit, courage and the ability to conquer all adversity. SISU is also a lifestyle and mindset that encompasses self-reliance, drive and an unrelenting will to never quit.

SISU means having the courage, strength and perseverance to conquer tragedy and rise above any and all adversity. SISU is the positive force deep within our soul that lights and drives a fire to enable us all to control the destiny of our life.