You've got an army of fans -- now what?

Building a loyal army of followers is only half the battle -- to get real results, you've also got to motivate them to take action, writes Andy Sernovitz. Inspire your fans by keeping your goals simple and specific, and by making sure they understand exactly how their contribution will make a difference. "General requests will only leave your fans confused. Get fans moving by focusing on specific actions," Sernovitz writes.