This would be financial suicide for the Xbox brand, it just opens them up to their competitors offering a significant value add that costs them little. I welcome it, I'm all for whatever forces Microsoft to actually compete again. They've been monetizing every aspect of gaming for awhile now and giving little back in return, they've been heavy handed with publishers and indies alike. Someone needs make them feel a little humility again in this industry, the rest of the company is sure learning about it.