3.Stock is a bar and club venue situated in Aarau, Switzerland. Their new identity, designed by Swiss and Japanese based agency Papriko Ink, uses a holistic approach to create a succinct and simple communicative brand idea that included logo design, iconography and a modular system for printed collaterals.

This is quite a refreshing approach to club and bar communication which is often a rigid identity forced into representing a variety of event types. Here, Papriko Ink has created a flexible yet unified system that is simple and consistent clearly taking its cues from public information systems. The logo-mark, based on the three floor layout of the venue, has a very minimal and abstract form but with a relevant and functional role. The icons reflect this ideal with a strong communicative style while the typographical work is clear, bold and well weighted against the mark and iconography.

Founder & Editor Richard Baird Richard is a British freelance designer and writer who specialises in brand identities and packaging. He's written for Brand New, Design Week and The Dieline, featured in Computer Arts magazine and also runs the resources LogoArchive & Design Survival.