This site uses cookies to store information on your computer. Some are essential to make our site work; others help us improve the user experience. By using the site, you consent to the placement of these cookies. Read our privacy policy to learn more.

Certificate Programs

Advocacy

When we see legislative developments affecting the accounting profession, we speak up with a collective voice and advocate on your behalf. Our advocacy partners are state CPA societies and other professional organizations, as we inform and educate federal, state and local policymakers regarding key issues.

Regulatory

Welcome to the Regulatory section of the PFP Practice Center. As a personal financial planner, you face a confusing array of compliance guidelines. Here you will find valuable information on:

Determining when you cross the line between providing financial planning advice "solely incidental" to your practice and providing investment advice that is not "solely incidental."

The securities regulations to consider when providing investment services.

Selecting the right business model for your firm.

The registration and compliance entailed within that business model.

Resources available to you as you start and grow your firm.

CPAs who are providing personal financial services (including tax, estate, retirement, investment and/or insurance planning) to their clients are in an optimal position to add investment advisory services to their business. Surveys show that CPAs are ranked among the most trusted advisers. They put their clients’ interest first when providing advice, which is an especially critical element that the American public seeks in investment advisers. There is significant untapped revenue in the investment advisory market, but many CPAs do not enter into this line of business because they believe the regulatory issues are too complex to navigate. The content within the Regulatory section of the PFP Practice Center is meant to provide you with a broad overview of some of the issues you will face in this area.

Tools & Resources

The content in the Regulatory section is not intended as legal advice. CPAs with a PFP practice should consult legal or other appropriate professional counsel.

We are the American Institute of CPAs, the world’s largest member association representing the accounting profession. Our history of serving the public interest stretches back to 1887. Today, you'll find our 431,000+ members in 137 countries and territories, representing many areas of practice, including business and industry, public practice, government, education and consulting.