I’m of a generation that can’t be reached by phone. But you can reach me over email. Today’s buyers do use email. Tomorrow’s buyers, you can’t reach over email — you need to reach them over social media. So, the way you develop and nurture prospective buyers also has to evolve into a social world. — Jon Miller, Marketo

Sales & Marketing 2.0 is about collaboration. It’s about two different parts of the company coming together to create something synergistic and meaningful for their customers. — Larissa Gschwandtner