Friday, May 11, 2012

As you know magazines, just like books, have their own environmental issues and there's now a greater exploration of ways to reduce their carbon footprint, from using sustainable paper alternatives to eliminating the paper at all by moving to e-publishing. One of the examples for the former is Poets & Writers Magazine, an award-winning bimonthly published by the nonprofit organization Poets & Writers, Inc., which decided to use recycled paper.

In the 3-minute video below Suzanne Pettypiece, Managing Editor of Poets & Writers Magazine, shares how her magazine transitioned to a body stock that contains a minimum of 90% recycled content with 30% postconsumer content and a 10% postconsumer recycled cover stock that is FSC certified, choices that set it apart from other periodicals, over 97% of which still use virgin paper.

Before switching to environmentally friendly paper in 2008, Pettypiece was concerned, like many publishers, about quality. However, she notes that, since switching, "We haven't had any complaints from advertisers, photographers, or readers. It's a beautiful product."

For Poets & Writers Magazine, the move to recycled paper set in motion a larger commitment to sustainable business practices. Now staff members pitch in to do small things that have a larger impact, from creating a better recycling system to re-using office supplies and cutting down on waste.

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ebooks vs. paper books:

Eco-Libris: Plant a tree for every book you read!

Founded in 2007, Eco-Libris is a green company working to green up the book industry in the digital age by promoting the adoption of green practices in the book industry, balancing out books by planting trees, and helping to make e-reading greener.

To achieve these goals Eco-Libris is working with book readers, publishers, authors, bookstores and others in the book industry worldwide. So far Eco-Libris balanced out over 179,500 books, which results in more than 200,000 new trees planted with its planting partners in developing countries.