Tim Arnold is a 35-year advertising industry veteran and frequently published writer who runs his own consultancy agency, Possible20. He’s a regular columnist for the Huffington Post and wrote for Adweek for 3 years. He’s co-written two novels with James Patterson, the first of which is available online. He’s also published in AdAge, Blues Matters!, The Fog City Journal and The StL Post-Dispatch. Arnold’s currently an adjunct professor for “Advertising Campaigns” at the University of Tampa.

His first job was at D’Arcy Advertising, St. Louis, where he ran the Budweiser business for 10 years, launching the ground-breaking “This Bud’s for You” campaign. He moved to New York thirty years ago, and ran businesses for J. Walter Thompson (Burger King, Miller), Scali McCabe Sloves (Hertz) and DMB&B (worldwide Board of Directors; Dir, Global Business Development). He was president of McCann Amsteryard and a partner at The Ad Store, where he produced the notorious first Super Bowl commercial for GoDaddy. He’s played blues clubs in NYC, and most recently out at the Long Beach Blues Festival (see Blues Matters!).