Key to the effort is the Read This! campaign they’ve created, in which five of the bloggers will each nominate a title he or she thinks deserves readers’ attention, then the co-op will vote for one to promote jointly. The first title (four will be selected each year) will be announced May 15 on the group’s Web site, www.lbc.typepad.com.

Blogger Mark Sarvas, who drew the project together, described the effort as less an award program than a conversation starter.