Modern media is no longer confined to a television or radio show, newspaper or advertisement.

Instead, today’s media — from text to video and sound — can be saved and shared electronically, using everything from desktop computers to small mobile devices.

This electronic dissemination of media has had a powerful impact on the way people communicate for personal reasons, school and even business.

However, digital media has not had only a positive impact on business. Important Positive and negative aspects of digital marketing.

Important Positive and negative aspects of digital marketing

Defining digital marketing

The use of the Internet and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals.

It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms have varied through time… Important Positive and negative aspects of digital marketing.

Digital Marketing is the term most frequently used today, as we can see from these digital marketing definitions, so that is the term we focus on. Important Positive and negative aspects of digital marketing

Because of the recent debate about the use of the term ‘digital marketing’, we thought it would be useful to pin down exactly what digital means through a definition. Do definitions matter?

We think they do, since particularly within an organization or between a business and its clients we need clarity to support the goals and activities that support Digital Transformation. As we’ll see, many of the other definitions are misleading. Important Positive and negative aspects of digital marketing

Important Positive and negative aspects of digital marketing

What Are the Pros of Digital Marketing? {Positive}

Important Positive and negative aspects of digital marketing

1. Digital marketing is very low cost.
If you’re running a shoestring budget, then you can’t beat what digital marketing can provide. Some platforms can even be operated for free if you’re willing to put in the sweat equity to get results.

Even if you’re paying professionals for your digital marketing efforts, however, the costs can be up to 50-75% lower than comparable marketing efforts with the same potential outreach. Important Positive and negative aspects of digital marketing

Important Positive and negative aspects of digital marketing

2. Digital marketing can access a massive audience.
The issue you have with traditional marketing efforts is that you must target a generalized demographic.

You can target TV viewers, for example, or radio program listeners or magazine readers.

Direct mail can reach a specific zip code or neighborhood. Digital marketing, however, can reach an entire globe. There is no limit to the scope of this process.

As long as someone is connected to the internet in some way, you can reach them with a marketing message. So, Important Positive and negative aspects of digital marketing

Important Positive and negative aspects of digital marketing

Important Positive and negative aspects of digital marketing

3. Digital marketing caters to multiple demographics simultaneously.
This might be the biggest advantage you receive when implementing a digital marketing plan.

No matter how specific your targeted demographics happen to be, you can have your message reach people within that group.

Gender, age, socioeconomic status – virtually everyone is online or can connect to the internet on a regular basis today. Important Positive and negative aspects of digital marketing

Important Positive and negative aspects of digital marketing

4. Digital marketing is fast – like super ultra fast.
According to Statistic Brain, the average attention span for someone online right now is 8.25 seconds. For the record – that’s shorter than the attention span of a goldfish.

It’s a good thing then that digital marketing is fast enough to keep up with these shorter attention spans.

One status update, one helpful post, or one responsive comment is all that is needed to get your branding message to the top of a prospect’s mind. Important Positive and negative aspects of digital marketing

Important Positive and negative aspects of digital marketing

5. Digital marketing reaches decision-makers.
About 2 in 3 adults who have access to the internet and regularly use blogs, social media, and other online communication tools consider themselves to be the decision-makers in their homes.

This means you get to reach the people who decide how to spend their money instead of reaching only the people who need to ask someone else if they can buy what you’re offering. Further, Important Positive and negative aspects of digital marketing

Important Positive and negative aspects of digital marketing

Important Positive and negative aspects of digital marketing

What Are the Cons of Digital Marketing? {Negative}

Important Positive and negative aspects of digital marketing

1.Negative Comments are Public Knowledge

Prior to social media, it was hard for a customer to complain about a product in a public domain. However, with the advent of social media, anyone can post a negative comment on the wall or page of a large company’s social media site.

While many place controls on their pages to limit damaging posts, some companies do not. So, One way to combat this is to have a person monitor the site to delete or immediately respond to negative comments in a positive light.

Important Positive and negative aspects of digital marketing

2.Constant Monitoring is Necessary

With the advent of social media came the concept of worldwide real-time response. For global companies, this is even a bigger issue. Important Positive and negative aspects of digital marketing

Since many consumers are checking their social media sites several times throughout the day, constant monitoring is necessary to prevent hacking, negative smear campaigns and over-use by consumers who are simply trying to sell their product on your page. Important Positive and negative aspects of digital marketing

Important Positive and negative aspects of digital marketing

3.Linking to Your Site

With the advent of social media came an interconnected network of followers, this means that a simple message on your Facebook wall could easily end up in the view of many, Important Positive and negative aspects of digital marketing many more than your intended audience. For example, coupon bloggers are quite popular these days and will link back to your social media site when they spot a good deal.

While this may be a good thing in many cases, it can easily overwhelm a small business with both too much business and the resulting negative response when the website or store cannot handle the dramatically increased traffic. Important Positive and negative aspects of digital marketing

Important Positive and negative aspects of digital marketing

4.What Happens on the Internet, Stays on the Internet

Information on the Internet is never truly deleted. A negative comment, a marketing mistake or a fake sales flier publicized on the Internet will not go away once it is simply taken off your social media page.

It can be access by those who saved it to their hard drive or server. Important Positive and negative aspects of digital marketing

5. Digital marketing sometimes takes control out of your hands again.
When you are working online, you are relying on the services of others being reliable and accessible.

thats why, If your digital marketing efforts revolve around Facebook and that site has a prolonged outage, then your campaign has a prolonged outage as well.

So, It is far too easy to put all of your eggs into one basket to save some time when running a campaign, but that can backfire in a big way. Important Positive and negative aspects of digital marketing

Important Positive and negative aspects of digital marketing

Conclusion

Important Positive and negative aspects of digital marketing

The research and practice of digital marketing is improving with the advancement of technology. The advancement in technology fosters multifaceted opportunities and at the same time poses unprecedented challenges for the marketers.

Marketers make use of Digital Portfolio as a platform to promote a professional brand by defining the productin a manner that adds credibility. Research highlights that B2B buyers dislike cold emails and calls, hence, Digital marketing allows enough provisionsfor finding the right people through its streamlined search engine and connections(Korda, Holly and Zena, 2013). Where as, Important Positive and negative aspects of digital marketing