http://www.behance.net/Somewhere-Else
Sun, 02 Aug 2015 21:57:36 +0000en-us Positioned as a holding company for alternative hospitality experiences, The Uncharted Co. seeks to provide boutique hotel experiences unlike any other. As such, the company needed an identity and website that instrinsically communicates themselves as adventurous, multi-faceted and daring to seek out uncharted waters to uncover unexplored opportunities.]]> Positioned as a holding company for alternative hospitality experiences, The Uncharted Co. seeks to provide boutique hotel experiences unlike any other. As such, the company needed an identity and website that instrinsically communicates themselves as adventurous, multi-faceted and daring to seek out uncharted waters to uncover unexplored opportunities.]]> An amazing opportunity came about for the studio to work with GU, a sister company of Uniqlo. The brief required a typography + photography approach but everything else was free-play. Honoured to produce 4 graphics in 3 different colourways each. The approach was to pair our own images with different words that capture the studio's spirit?a constant yearning to move on.]]> An amazing opportunity came about for the studio to work with GU, a sister company of Uniqlo. The brief required a typography + photography approach but everything else was free-play. Honoured to produce 4 graphics in 3 different colourways each. The approach was to pair our own images with different words that capture the studio's spirit?a constant yearning to move on.]]> Uniform is a communications, content, and branding studio, where they craft bespoke brand stories and tailor unique identities. Early branding was completed in 2011. But as Uniform has grown in the past 3 years, a basic website was no longer sufficient.
A new site that is both responsive and expressive of Uniform's brand personality loaded with multiple customised templates which provides flexibility for their different forms of content was designed and built.
www.uniform.com.sg]]> Uniform is a communications, content, and branding studio, where they craft bespoke brand stories and tailor unique identities. Early branding was completed in 2011. But as Uniform has grown in the past 3 years, a basic website was no longer sufficient.
A new site that is both responsive and expressive of Uniform's brand personality loaded with multiple customised templates which provides flexibility for their different forms of content was designed and built.
www.uniform.com.sg]]> A simple solution for lifestyle furnishing online business Cluster Cluster. The brand identity revolves around the clustering of the letters making up a "Cluster". Mutatable and existing in 4 different colour scheme with a set of basic icons that demonstrate that range of products as supporting graphics.
Full Site : http://www.cluster-cluster.com]]> A simple solution for lifestyle furnishing online business Cluster Cluster. The brand identity revolves around the clustering of the letters making up a "Cluster". Mutatable and existing in 4 different colour scheme with a set of basic icons that demonstrate that range of products as supporting graphics.
Full Site : http://www.cluster-cluster.com]]> A self initiated project to promote the studio. The intention was to find an interesting way to engage corporate and larger businesses.
The concept revolves around creating a kit that can be helpful and relevant to an office worker. Items within the kit include: A multi-purpose stencil that helps budget concious office workers save glue or file their nails for eg.; an aggressive set of sticker labels to help workers
organise their belongings; a sticker set of little ?useful? items workers can use to decorate their supposedly drab office cubicles and lastly, a set of mini inspirational posters that seeks to cheer users up. ]]> A self initiated project to promote the studio. The intention was to find an interesting way to engage corporate and larger businesses.
The concept revolves around creating a kit that can be helpful and relevant to an office worker. Items within the kit include: A multi-purpose stencil that helps budget concious office workers save glue or file their nails for eg.; an aggressive set of sticker labels to help workers
organise their belongings; a sticker set of little ?useful? items workers can use to decorate their supposedly drab office cubicles and lastly, a set of mini inspirational posters that seeks to cheer users up. ]]> Jalan Besar is a random mix of neighbourly friendliness and midnight seediness. Mixed in between hardware stores and harmless grocers are Karaoke pubs and night clubs featuring a cacophony of characters that makes this area the perfect setting for a gangster film. A tribute to this raw unpretentious neighbourhood, our artwork features two resident
strays wearing welding goggles, hugging a bottle of whisky and a beer can with scars and injuries gained from their tumbles in the street.
Drawn in the style of Maneki-neko to bring people good luck and wealth, the pair carry scrolls that translate to ?It?s never too old to learn? because a life without wisdom is a life lived poorly.
]]> Jalan Besar is a random mix of neighbourly friendliness and midnight seediness. Mixed in between hardware stores and harmless grocers are Karaoke pubs and night clubs featuring a cacophony of characters that makes this area the perfect setting for a gangster film. A tribute to this raw unpretentious neighbourhood, our artwork features two resident
strays wearing welding goggles, hugging a bottle of whisky and a beer can with scars and injuries gained from their tumbles in the street.
Drawn in the style of Maneki-neko to bring people good luck and wealth, the pair carry scrolls that translate to ?It?s never too old to learn? because a life without wisdom is a life lived poorly.
]]> LUX is a quarterly lifestyle magazine produced for and by the people who live it. LUX put together by a dedicated team headed by Darius Sanai, also Editor in Chief of Conde Nast Contract publishing and renowned for his luxury and travel commentary for GQ magazine. Now in its twelfth year, LUX needed a fresher look. The main task was to give the title a unified look from cover to cover with a distinct flavour in each section. Besides a new flexible grid, each section has its own divider and fonts were standardised?headlines are modified on the header font. The Front section carries very brief articles hence the design is kept light. The Well house the feature articles hence the use of flamboyant headlines, large images and colour accents. The Back which contains mainly lists, watch and cars stories is designed to be heavier in weight with a more rigid structure to wrap up the magazine like a heavy full stop.]]> LUX is a quarterly lifestyle magazine produced for and by the people who live it. LUX put together by a dedicated team headed by Darius Sanai, also Editor in Chief of Conde Nast Contract publishing and renowned for his luxury and travel commentary for GQ magazine. Now in its twelfth year, LUX needed a fresher look. The main task was to give the title a unified look from cover to cover with a distinct flavour in each section. Besides a new flexible grid, each section has its own divider and fonts were standardised?headlines are modified on the header font. The Front section carries very brief articles hence the design is kept light. The Well house the feature articles hence the use of flamboyant headlines, large images and colour accents. The Back which contains mainly lists, watch and cars stories is designed to be heavier in weight with a more rigid structure to wrap up the magazine like a heavy full stop.]]> KOP is a global real estate development and hospitality business that has completed marquee projects such as The Ritz-Carlton Residences and The Hamilton Scotts. This publication serves as a compilation of their various projects?both as showcase and an opportunity to tell its founding story. Split into two portions, one being a summary portfolio that chronicles their projects and holdings; the other a narrative that documents the successful development and the unqiue character of KOP. Besides simply showcasing beautiful imagery, behind the scenes images were also included to add additional touchpoints for the inuqisitive reader.]]> KOP is a global real estate development and hospitality business that has completed marquee projects such as The Ritz-Carlton Residences and The Hamilton Scotts. This publication serves as a compilation of their various projects?both as showcase and an opportunity to tell its founding story. Split into two portions, one being a summary portfolio that chronicles their projects and holdings; the other a narrative that documents the successful development and the unqiue character of KOP. Besides simply showcasing beautiful imagery, behind the scenes images were also included to add additional touchpoints for the inuqisitive reader.]]> An indie music festival put together by Symmetry Entertainment. Camp Symmetry was created with the intention to occur annually with each year a different theme. For the inagural festival, the theme was a play on a scout camp in the woods. Characters were custom designed to display quriky attitudes expected of boisterous scouts. Work extended from logo, custom typeface to collaterals, website and includes custom windows in partnership with Fred Perry Singapore.]]> An indie music festival put together by Symmetry Entertainment. Camp Symmetry was created with the intention to occur annually with each year a different theme. For the inagural festival, the theme was a play on a scout camp in the woods. Characters were custom designed to display quriky attitudes expected of boisterous scouts. Work extended from logo, custom typeface to collaterals, website and includes custom windows in partnership with Fred Perry Singapore.]]> asdasd]]> asdasd]]> In this edition, instead of playing with tactile treatments, the structure of the book was explored. Each book was imagined as a book that has been abused and discarded, with the cover ripped away to reveal an anonymous book. The pagination of the book rotates within each copy, resulting in a book with 64 different "covers". This "abandoned" book seeks to question whether something that's dark and distressed can be deemed valuable.]]> In this edition, instead of playing with tactile treatments, the structure of the book was explored. Each book was imagined as a book that has been abused and discarded, with the cover ripped away to reveal an anonymous book. The pagination of the book rotates within each copy, resulting in a book with 64 different "covers". This "abandoned" book seeks to question whether something that's dark and distressed can be deemed valuable.]]> A rebranding exercise for Allscript?one of the largest magazines distributor in Singapore. Faced with a challenge to improve their online presence and to provide a better online store experience, the design solution for Allscript had to attract audiences to their site and expand into a stronger presence amongst customers.
The brand transformation was based on the "i" becoming like a typical magazine cover; masthead + feature which was then translated to include a total of 1 classic logo plus 12 new logos that allowed for flexibility in promotional uses and provided the base for secondary graphics which extended from cards to vans. Extra attention was paid to create a price tag that was striking and highlighted to customers that they could purchase their favourite magazines online.]]> A rebranding exercise for Allscript?one of the largest magazines distributor in Singapore. Faced with a challenge to improve their online presence and to provide a better online store experience, the design solution for Allscript had to attract audiences to their site and expand into a stronger presence amongst customers.
The brand transformation was based on the "i" becoming like a typical magazine cover; masthead + feature which was then translated to include a total of 1 classic logo plus 12 new logos that allowed for flexibility in promotional uses and provided the base for secondary graphics which extended from cards to vans. Extra attention was paid to create a price tag that was striking and highlighted to customers that they could purchase their favourite magazines online.]]>