With about a billion dollars at stake, which is the amount students spend during Spring Break annually in Florida, this is a boycott bullet that will take no lives, but perhaps send a strong enough message to legislators to take action about gun safety and making machine guns of all kinds illegal. As the new generation of high school activists are clearing showing: ideas really are stronger than bullets.

One if the fastest ways to turn a protest into a success is a boycott, especially when it hurts businesses and then elected officials where it really matters: their wallets. A Florida survivor of the recent mass killing is urging everyone to boycott Florida’s very profitable Spring Break, in order to turn the tide of gun control legislation in their home state and perhaps the nation.

David Hogg, a Marjory Stoneman Douglas High School senior and survivor of the mass murder at this high school, urges everyone in the world to cancel their upcoming Spring Break plans in Florida, in order to send a strong message to lawmakers everywhere.

“Let’s make a deal. DO NOT come to florida for Spring Break unless gun legislation is passed,” Hogg tweeted.

Turns out some powerful companies are listening. Delta Air Lines and American Airlines have announced via Twitter they will no longer offer discounts on fares to any MRA members who are planning to attend the annual meetings for the organization. Almost 20 businesses including hotels such as Best Western and car rental services such as Hertz, Budget and Avis and others, have now severed all ties to the NRA.

Reacting to the almost 160,000 likes on his tweet, student David Hogg replied, “Better Idea: Spend your spring break in Puerto Rico, it’s a beautiful place with amazing people. They could really use the economic support that government has failed to provided.”

With about a billion dollars at stake, which is the amount students spend during Spring Break annually in Florida, this is a boycott bullet that will take no lives, but perhaps send a strong enough message to legislators to take action about gun safety and making machine guns of all kinds illegal. As the new generation of high school activists are clearing showing: ideas really are stronger than bullets.