RELATED ARTICLES

Share this article

The Olsen twins posed in polka dot pyjamas in April's Vogue magazine and it was only a matter of time for other designers to catch on and make the contemporary lounge look theirs.

Not since the silver screen exoticism of Doris Day and Ginger Rogers have so many pairs of pyjamas graced the glamour set - and results are mixed, to say the least.

Sleepwalking: Dolce & Gabbana's s/s 2009 show set the pyjamas trend rolling, left and middle, and Louis Vuitton's s/s 2011 runway echoed the look, albeit with a Chinese theme

Designer Rachel Roy wore a pair of
striped pyjamas that looked as if they may have been thieved from a
grand-dad's closet to the movie premiere of One Day in New York in
August.

Pairing the cotton ensemble -
complete with white piping - with stiletto heels, a brown leather
satchel and geek chic glasses, the designer looked like a teacher who
had forgotten to don her work clothes.

Alexa Chung for Madewell's pyjama
suit, perhaps intended to be worn as separates, is a riot of satin and
palm trees. Comfortable, perhaps, but hardly flattering.

Even paired with the collection's heavy leopard print platform boots,
actress Tennessee Thomas' outfit screams 'for home viewing only,' at the launch of the collection in LA in September.

Charlotte Ronson, designer sister of recently-married Mark, not only included
a girly set of floral PJs on the runway at her recent New York Fashion
Week show, but also wore the spaghetti-strapped and feminine set to her
show.

Suits you: Defiantly anti-fashion pyjama devotee, Julian Schnabel, left, may be having his sartorial moment in the sun and Hugh Hefner is infamously enduringly dedicated to a more luxurious version of bedwear

With delicately laced edges and a wide legs, Ronson's pyjamas are one of the more wearable takes on the theme.

They make a change to some of the more
infamous male devotees of the daywear nightwear look. Perhaps most
famously - and self-indulgently - is Hugh Hefner, whose velvet dressing
gowns and silk pyjamas have stood alongside many a buxom blonde.

New
York artist and film-maker, Julian Schnabel, enigmatically and defiantly chooses to
sport faded blue PJs out and about in Manhattan, taking the bedroom look
into public and uber-trendy spheres.

As adamantly
anti-fashion as is possible, he may not be too pleased to hear that his eccentric look has apparently never been more de
rigueur.