Baur au Lac

Expression of a lifestyle

The Baur au Lac is internationally renowned as one of the world's top luxury hotels, offering the ultimate in comfort and privacy since 173 years. Set in its own park in the center of Zürich, the hotel enjoys a unique location overlooking the lake and the swiss Alps.

In order to amplify the hotel’s unique offering and to meet important demand of a good online conversion, BUERGY led the conception and design of the global responsive website for Baur au Lac. The technical development was made by the agency MySign. From browsing the offerings of the incorporated dining venues, to planning and booking the stay, the digital platform is designed to provide a seamless, intuitive experience across all devices.

Rich functionality and a luxurious experience

The goal was to completely redesign the website from the front- and back-end perspective in order to provide all necessary information to the guests, have a clean and contemporary web aestethic and a fast access to the booking engine.

The new website creates a better experience for users and increases the visits, pageviews and time on site. Taking into account the habits and behavior of the customers, as well as the way they consume content on mobile devices, we put an emphasis on the simplicity of navigation and interaction. Besides a magnificent desktop experience we adjusted the mobile version in a way that enables users to reach the desired information and take appropriate actions faster. To maintain the luxurious atmosphere of the website, the booking process had to convey the same emotions. We opted for a minimalist approach that highlights the most important features and keeps the website clean and simple.

More Work

The Swiss creative studio working at the crossover between digital design, visual art and communication.

BUERGY GmbH is a small creative boutique founded by the Creative Director and Sculptor Fabian Bürgy. After working in the design and creative industry for two decades, I set up a studio in order to unite my creative activities under one roof. The company is based on a passion for ideas and works as a multi-disciplinary creative studio - focussing on digital design, visual art and communication. While the range of activities constantly evolves, BUERGY's ethos does not: My ambition is to create kick-ass ideas, solid concepts and awesome designs which truly engage audiences - regardless of touch point, media or discipline.

Since the foundation in 2012, BUERGY GmbH has reached its goal to become a company with some handpicked clients. Large corporations are often happy to avoid bureaucracy and increasingly partner up with me because of the direct access to quality work and the reputation of my client list. They are all as carefully attended as the small companies that I also serve. To ensure that the project goals are accomplished, BUERGY relies on a carefully selected network of specialists from different professional areas - they combine the creative work with rock solid execution. If you like what you read here, you should get in touch.

Contact

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Privacy Policy

1. Content

The author reserves the right not to be responsible for the topicality, correctness, completeness or quality of the information provided. Liability claims regarding damage caused by the use of any information provided, including any kind of information, which is incomplete or incorrect, will therefore be rejected.

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BUERGY GmbH understands the importance of protecting children's privacy, especially in an on-line environment. However, we cannot ensure that the content shown on this website suits. Therefore, the site is not intentionally designed for or directed at children 13 years of age or younger, and BUERGY will not intentionally collect or maintain information about anyone under the age of 13.

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Contact

If you have any questions about this Privacy Notice, please feel free to email at: fabian@buergy.co.