On their Instagram page, SONIC created this campaign and turned everything into a square (from glasses to the cherry on top).

Why square? Because Instagram has a square layout.

The campaign was a huge success as 78% of shakes that were served resulted in an Instagram post and 650M impressions were earned.

Easy Lunchboxes

We are completely in love with Easy Lunchboxes’ easy navigation. Also, their Facebook posts give you a visual treat.

The idea behind Easy Lunchboxes was to provide parents with more food options for their children. Kelly Lester found this inspiration after coming across Bento boxes. Her Easy Lunchboxes are now the best selling on Amazon.

Plus her Facebook page boasts of 271k likes.

Here’s a fun fact: Most of her online success happened without any expenditure on advertising.

But that’s not all. With a cleverly organised Pinterest contest which invited people to pin their favorite festival looks, Urban Decay not only gained more than 50k followers but also managed to acquire email addresses (the contest required users to submit their email).

Conclusion

Social success takes different routes on different channels. But a common link that binds all these strategies is the use of visual content. It makes sense as the engagement on social platforms relies largely on visually compelling posts.

And what is even more important is the urgency to highlight the success achieved by SMEs through these channels to inspire more such businesses to create their own social story.

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Crackitt is a Conversion-focused Design Agency that specializes in the production of Explainer Videos, Infographics & GIFs. We spend time understanding your core business offering. This knowledge is collected through a thorough analysis of your users which we then use to create stunning visuals (videos or graphics).