Why Technology Matters in the Marketing World: We can't avoid it- technology is now an integrated part of the marketer's world. But how do you focus on what's most important and make it work seamlessly, effect... [read more]

Why Technology Matters in the Marketing World: We can't avoid it- technology is now an integrated part of the marketer's world. But how do you focus on what's most important and make it work seamlessly, effectively and efficiently. Join us for a one day event with nationally known experts and get a crash course in the four topics with the most pressing demands for markets and IT professionals today; customer experience, demand generation, marketing automation and content marketing. Plus, insights from keynoters who focus on "Art, Copy and Code" and "Why Messaging Matters".

Some highlights:

** Andy Worobel, Eloqua, and Christy Uher Ferguson, Aprimo, lead the best practices areas for their companies in Demand Generation and Marketing Automation, respectively.

** Robert Rose, Big Blue Moose Consulting, is one of the few people credited with âcreatingâ the idea of content marketing. Heâs also one of the founders of the Content Marketing Institute.

** Dr. Laura Brooks, Satmetrix, co-invented the Net Promoter Score.

** Jason Pontin, is editor-in-chief of MITâs Technology Review magazine, and Chairman of the MIT Enterprise Forum. Besides his reach as editor, the Enterprise Forum reaches 50,000 tech and marketing leaders around the world.