An Audi spokeswoman said: "As part of an overall strategic review for 2013, which is focusing heavily on the growing importance of digital marketing, Audi UK is conducting a digital pitch for a new web and strategic digital partner."

Audi has not disclosed details of when the pitch process will conclude.

Recent digital work from Audi includes a digital showroom in Piccadilly Circus, devised by Razorfish, and an iPad app for the Le Mans 24-hour race, developed by the mobile agency Somo.