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"We're the largest store in the group," he says, "and we're definitely busy."

Located in an eclectic and diverse neighbourhood, West Coast's Royal Oak store tries to stock something to please all tastes.

"We have a large selection of products," Lucky says. "We stock the value beers and wines for sure, but we also have more expensive products. Chances are, if you haven't been able to find something in the government liquor store, we'll have it on our shelves."

"Order a minimum of $25 worth of wine, beer, or liquor and we'll deliver between 4pm and 10pm, for less than the cost of a taxi fare."

While the online selection for home delivery is extensive, West Coast Liquor is happy to make substitutions as required. Choose any fine wine, craft beer, cooler, or pick from the diverse liquor selection and West Coast Liquor Company will put it all together and deliver it right to your door, usually within the hour.

"We provide a complete quality shopping experience, from instore to online and delivery" he explains. "Just about everyone on staff has taken some courses in product knowledge that help with making product recommendations. West Coast Liquor's philosophy is to offer a high level of customer service and knowledgeable help is just part of that."

Staff is trained to help customers find both what they're looking for, and also products that they may not know about.

"When someone comes in looking for wine, for example, we're going to ask them if they had a certain country in mind," Lucky says. "Narrowing it down to either white, red, or rose is the next step, and then we'll ask about budget. If the customer has a dollar range, we'll keep that in mind when making recommendations."

Lucky and his team at the Royal Oak store offer their own product suggestions based on what sells well and the latest wine or beer trends, but also throw in some personal recommendations.

"We're here to give top notch customer service," Lucky says. "We go out of our way to make our customers happy. If they're looking for something we don't have, we're more than happy to order it in for them."

For more information about West Coast Liquor Company or to check out the diverse selection of wines, beers, and coolers available, call 604.419.0225, drop by the store at 7651 Royal Oak Avenue, Burnaby, email, or visit the website and online store. West Coast Liquor Company can also be found on Facebook.