FREMONT, Calif.--(EON: Enhanced Online News)--Lecorpio,
the leader in intellectual property (IP) management and analytics
software solutions, today announced the results of its first Lecorpio
Trademark Management Study which was recently conducted among the
company’s corporate counsel clients. The Study aimed to benchmark growth
in corporate trademark portfolios and to capture budget differences for
watching, clearance, policing and reliance upon outside counsel.

“It’s possible
that reliance on outside counsel is growing because most in-house
legal departments are not adding headcount to their own teams, and in
some cases, they are losing people, so external law firms are perhaps
picking up the slack.”

Elisa Cooper, Vice President of Marketing at Lecorpio, commented, “The
Lecorpio Trademark Management Study provided valuable insight as to what
trademark counsel are facing, namely that trademark workloads are
expanding but team size and budgets for trademark-related support
services are not keeping pace with this growth and are mostly static.
Interestingly, reliance on outside counsel for trademark matters did
increase, which could be reflective of the need for in-house trademark
counsel to do more with less.”

Highlights of the Lecorpio Study’s results include:

55% of respondents said their trademark portfolios had increased in
size since last year. The remaining 45% respondents indicated that
their portfolios had stayed roughly the same size, without decreasing.

45% of respondents reported that budgets for registering trademarks
globally had gone up since last year, 55% had stayed the same, and 0%
had gone down since last year.

Budgets for trademark watching, clearance and abuse policing services
had not increased to reflect larger trademark portfolios. Even though
registrations had gone up in 45% of respondent companies:

Only 27% of respondents reported increased spending for
watching/clearance while 73% saw spending stay the same for these
services.

Only 18% reported an increase in their trademark abuse policing
budget; 82% of respondents said their policing budget had stayed
the same.

While 91% of respondents indicated no change in the size of their
internal team responsible for managing trademark portfolios, 9%
reported a decrease in their internal team size. Cooper
commented: “There seems to be a ‘disconnect’ since trademark
portfolios are growing, yet the personnel needed to manage them is
either static or decreasing - a clear example of corporate counsel’s
requirement to ‘do more with less.’”

Use of outside counsel on trademark matters had either increased (27%)
or stayed the same as last year (73%). Cooper noted, “It’s possible
that reliance on outside counsel is growing because most in-house
legal departments are not adding headcount to their own teams, and in
some cases, they are losing people, so external law firms are perhaps
picking up the slack.”

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FREMONT, Calif.--(EON: Enhanced Online News)--Lecorpio today announced the results of its second annual Lecorpio Trademark Management Study which was recently conducted among the company’s corporat... more »