Triangle PR says it has received 'complex analytics' reports from Incisive Media that claim to prove its case. These reports, according to Triangle PR, are not accurate and do not support the claims.

Triangle PR MD Chris Hamer said: "It appears that it [Incisive Media] is working on the basis that if it simply accuses agencies of downloading articles and claiming multiple users, and making it seem semi-legalistic, purportedly backed up by ‘complex analytics’ reports, agencies will cave in and pay up. The analytics doesn’t support its claims."

"It seems like bullying and I don’t like bullying."

Incisive Media said in a statement: "We put a huge amount of effort into our journalism, so we use analytics packages to protect our intellectual property in exactly the same way as many other publishers of high-value content. We understand the vital role that PRs play within our markets, so have recently introduced packages to allow firm-wide access and/or copyright licensing in order for PRs to share articles with clients."