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With November upon us, Black Friday (November 27) and Cyber Monday (November 30) are just around the corner. Consumers are showing early interest - as we see in the Google Insights for Search graphs below, 'Black Friday' searches began increasing the week of August 2, 2009 versus mid-September in 2008 and 2007. And while everyone knows how crowded the malls are on Black Friday, note last year's online sales of $534MM on Black Friday. That's up a modest 1% over the previous year and during the height of the downturn in the economy. [1]

Cyber Monday is also increasingly top-of-mind. The term 'Cyber Monday' was first used in 2005 in the e-commerce community (coined by Shop.org) and was based on research that indicated that the vast majority of online retailers reported a significant increase in sales the Monday after Thanksgiving. As we see below, the uptick in searches for Cyber Monday started the week of September 13, 2009 versus mid-October in 2008 and 2007. Also of note, we saw e-Commerce sales on Cyber Monday reached $846M in 2008, up 15% over 2007.[1]

With both Black Friday and Cyber Monday driving even earlier consumer interest online this year, ensure that you are reaching these consumers through creative online promotional efforts now to ensure your brands and products are in the consideration set when consumers head in-store and online to buy.Source: Google Internal, Insights for Search. [1] comScore Press Release, 12/3/08.

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comments:

There is a point inside one of the last post of the Monbiot's blog (http://www.guardian.co.uk/commentisfree/2009/nov/02/climate-change-denial-clive-james) that it should be great to check. This famous environment journalist asserts that "A study by the website Desmogblog shows that the number of internet pages proposing that man-made global warming is a hoax or a lie more than doubled last year."Isn'it the beginning of a fight on the web? Are the pages against the human influence on the global warming larger or not that the pages that Monbiot I and many other people are doing on the web for demonstrating in the contrary the bad influence of the growth?Is this possible and how that google may arbitrate this match?

Google takes care of us by showing the trends. And they are right - Black Friday is coming early this year. I'm using a new site http://www.BlackFridayAds2009.info because it is showing those early deals plus the Black Friday ads plus it has an online section for deals available now.