User experience design is fascinating because it deals with both objective and subjective experiences. On an objective level, typically from the technical standpoint, a feature on the web and mobile might be functioning properly. However, if users encounter trouble using the feature, or even locating it, we can argue that the system can be regarded broken.

As a starting point of creating an optimal user experience design, we need to find out information about the target audience, their commitment to use the site, and their preferences for web and mobile media. We discover answers to questions such as:

Who is a typical user of the web and mobile site / feature?

How much time do they spend on the site?

How frequently do they visit the site?

Is there any time for a learning curve?

What is threshold of a visitor leaving the page or site?

What is the most wanted action that takes place on the site?

When specking new features, we want to make sure that the target users have been properly heard; and that they have given feedback on the type of features they find valuable. Increasingly the web and mobile experience is so much more than a traditional one-way interaction (such as navigating through web pages and using a contact form): More and more sites and apps are built on the staple of member exclusive features that typically require registration and a user account creation. User experience design is crucially important in these extensive web application rich user interactive web and mobile sites; users need to be able to understand the site’s purpose and its key functionalities, use them without errors, and ideally enjoy the process.

Standard key features to optimize for dynamic sites are:

Placement for login and register buttons

Easy to use pleasant online forms

Attractive and functional visual environment

Error messages

Email notifications

My Account structures

Call-to-action button and links

Furthermore, increased usability can be offered by developing customizable dynamic features such as:

We can also get more information about the user behavior by developing dynamic tracking features such as:

Run reports on logged in/log out times

Run reports on member action

Run reports on most visited pages

Create visual reports on data

Provide statistics on latest action

Export any data

User experience design is not exact science. User experience is something that can be improved and honed, over and over again. The more time we can have to hone the interfaces and user flows, the better the results. The more feedback and observations we can receive from the actual users (and/or focus groups), the better the results.

Your website may have very different content and structure needs 12 months from now. Scalability design creates elegant solutions for new page, content, data and growth.

The website scalability design process approaches a website as a dynamic platform that accommodates and adjusts to new brand messaging, new content and revised navigation structures. While some decisions may need to made in the context of the website’s layout style, page layout styles, and integration of identity elements, the website’s content – and the navigation that controls it – at least in most parts should be regarded as fluid as possible.

Core to scalability design is a strong commitment to functionalism: the design’s positive attributes and identity should not pose significant compromises to the website’s usability, content growth, content reduction, and changes in the navigation structure.

design and code for new pages so that they can be seamlessly created and integrated to the site’s navigation structure

design and code for sub-menu designs that can be expanded without breaking any existing design or page layout

content structure design that can be expanded without breaking any existing design or page layout

design and code for AJAX animations that allow content increase and content deduction

design and code for online store management that allows catalog growth, new product categories, and cross-referencing new products

design and code for member activity management that takes into account a growing member base on the site and how an increased interaction displays and functions on the site

CMS code that allows managing new content types

CMS usability and user-flow design that functions optimally even if the amount go content and pages to be managed grows significantly

documenting any restrictions in content growth, such as number of allowed characters in dynamic form fields

Your website may have very different content and structure needs 12 months from now. Scalability planning and testing make sure that each website and web application can elegantly handle an increased number of web pages, increased text and digital content and increased data input by a growing number of site’s users.