Classics on the Moor

10th anniversary of the annual classics car show on the Moor in Sheffield City Centre.

WHAT THE CLIENT WANTED / THE ASK

This was the event’s 10th anniversary, so our client was looking for something a little bit special to set it apart from previous years. It needed to be interactive and family orientated, with a particular focus on children and young people to help expand the target audience.

HOW WE ACHIEVED THIS / THE OUTCOME

We reached out to our contacts and pulled in a dream team including, Lego, a giant scalextric and game developers Ubisoft who set up a car racing gaming zone.

This entertainment became the focal point of the event’s promotional campaign, and was included on all online and printed material. We brought something that had never been done at the event before and provided entertainment for young children through to teenagers.