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Sonali brings 8 years of writing and editing experience to MTA. She aims to create, and curate content based on in-depth research, industry insights and the need to tell compelling brand stories that engage readers. In her career, she has worked on multiple content related projects around marketing, sales, social media, corporate communications, digital, events, internal communications, process documents, SEO, advertising etc. A post-grad in marketing communications, Sonali considers herself a learner – with a dream of writing a novel someday.

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The purpose of ABM is to bring synergy to sales and marketing teams to ensure improved lead generation and audience engagement. An effective ABM strategy can drive revenues and higher conversions. Download this eBook to learn from the experiences of leading ABM practitioners.