In addition to vanilla and chocolate, what was the third original Häagen-Dazs flavor?

Raspberry Cheesecake

Vanilla Swiss Almond

Coffee

The Haagen-Dazs ice cream bar line was introduced in 1986 to appeal to children. T/F

Where did the first Häagen-Dazs shop open in 1976?

Brooklyn, New York

Columbus, Ohio

Detroit, Michigan

The five in Häagen-Dazs Five refers to the number of flavors in the line. T/F

ANSWER KEY: 1. False: Store customers got a free scoop of ice cream on May 18. 2. C: Vanilla Swiss Almond was introduced later, and Raspberry Cheesecake doesn’t exist. 3. F: The line was created with the adult palate in mind. 4. A: Reuben’s daughter Doris opened the first store there. 5. False: It’s the number of ingredients in the ice cream.

Jack

The Clown Means Business

15

years

In the mid ’90s, an E. coli outbreak threatened to do irreparable damage to the Jack in the Box brand.

Fast-forward 15 years: Not only has the chain’s reputation recovered completely, but the concept has also experienced significant sales increases and nearly doubled in size. And the Jack’s Back campaign has picked up 10 Effie Awards for excellence in advertising.

David Novak as Yum! Brands CEO

How Does He Stay Innovative After All These Years?

10

years

Q: Is it harder to find innovation in a company the size of Yum?

A: Our mission is to constantly listen to the voice of our customers, connect with them, and always reach for new innovations and excellence in everything we do. We have leading brands that are loved by customers around the world in 100 countries, but we’ve found ways to make a big company feel small.

Q: Does your marketing background help you be more innovative?

A: My marketing mantra for the organization is: “What consumer perception, habit, or belief do you have to either change, build, or reinforce in order to grow the business?” I think that when you truly listen to the voice of the customer and answer that question, you’ll have a home run.

Q: How much innovation are you seeing in the restaurant industry these days?

A: There can never be enough. … Innovation isn’t just the responsibility of marketing. Innovation is the responsibility of everyone in the organization. You have to look at every customer touch point.