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Verbification, or verbing, is the creation of a verb from a noun, adjective or other word. Verbification is a type of functional shift. It is also a form of derivation, and may involve any of the various derivational processes.

This is a process of conversion of a word to include more word-classes for the lexicon.
This applies to any non-verb, even "proper nouns":

Proper nouns can also be verbed in the English language. "Google" is the name of a popular internet search engine. To google something now means to look it up on the internet, as in "He didn't know the answer, so he googled it."

In rhetoric, anthimeria, traditionally and more properly called antimeria (from the Greek: ἀντί, antí, “against, opposite” and μέρος, méros, “part”), is the use of a word as if it were a member of a different word class (part of speech); typically, the use of a noun as if it were a verb.