Social Media More Popular Than Online Entertainment

By Adam | 6 Sep 2015 12:00:00

According toa recent study, social media has overtaken online entertainment as the favourite internet activity. If that doesn't persuade you that social media marketing can have a huge influence on people, I don't know what will! The article makes several suggestions about what it is that has caused this shift in popularity; on the one hand, it could be that smartphones are being used more and more by people and social media is the easiest thing to use online on smartphones. I also can't help but wonder if it might be the fact that social media is becoming more and more entertaining; people are always sharing images, videos and entertaining statuses, so now people come to social media for entertainment.

So, with people spending so much time on social media, they're doubtlessly going to be influenced by the things they see there. So get on social media and get your customers following you! Seeing you pop up regularly in their social media feeds will be a good reminder to them that you are around and that they've purchased from you. If you write good posts and share good images, it will make people like your business and if they like you, they'll doubtlessly want to buy from you again. That's not to mention that new people will find out about you if they keep seeing your posts.

So keep in mind that social media marketing is a crucial part of any marketing plan. You could use it to reach a very large number of people; sure, they may not all buy from you as soon as they find out about you, but the fact is that now they know about your business. Once somebody's heard of you, it'll only be a matter of time before they find themselves wanting or needing your product, and when that happens, who do you think they'll turn to? The answer is you. You are the answer to all their problems.