Ideas, information and industry news for collegiate retailers

Quick Tools to Step Up Your GIF Game

Young web users tend not to waste words when a good GIF or meme will do. Brands should be careful not to overdo it and avoid sounding like they're trying too hard to seem cool, but they can be a good way for your store to make a quick, fun post or announcement on your website or social media.

If you don't have photo editing software at your disposal or don't have the time or know-how to make a GIF, don't worry. These four tools make it really easy to create or find that perfect fun image.

GIPHY

GIPHY is a massive GIF database for just about anything you could think of, from celebratory or shocked reactions to cute kittens to popular scenes from TV shows and movies. GIPHY also has a built-in gif maker, so you can upload your own video or series of images to produce quick gif images.

Imgur

Imgur is one of the most popular image hosting sites today. It also includes its own meme creation tool, complete with existing templates of popular images or the ability to upload your own. While it's not as easy to search for them, Imgur is a handy collection of user-uploaded memes and GIFs as well that could prove useful. Plus, if you ever need a third-party image host for a blog post or website, Imgur's a perfect resource.

and then i was like...

Want to make something a little more personable? Have a webcam? Make a GIF of yourself or your store with this web tool. This can be a fun way to put a human face on your store and your web presence, and remind your customers that you're part of their community and are dedicated to their success.

ScreentoGif

Want to show students exactly how easy it is to place an order on your website or sign up for your next event? Now you can. ScreentoGif lets you select and record a section of your own display into GIF form. You'll need to download the app and it only works for Windows, but it's an easy and intuitive way to make a GIF of your own website if you want to do a step-by-step tutorial or demonstrate a new feature.

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