Reporters Notebook

February 28, 2010

Supplier News

Scotch introduced Instant Power toilet bowl restorer, a super-strength product that cleans and restores toilet bowl surfaces and improves flushing action. Instant Power toilet bowl restorer instantly removes all stains and discolorations caused by rust, lime and mineral deposits from toilet bowl surfaces and clogged flush holes. It is the first product that is focused on eliminating the need to re-flush caused by poor toilet operation, Scotch said.

“By introducing toilet bowl restorer, we have addressed a concern for many home owners: how to get their old toilets flushing and looking like new without the costly expense of replacement. We are the first in the industry to focus on cleaning out clogged flush holes. This allows water to enter the bowl faster and eliminates the need to re-flush,” said Todd Elms, VP marketing. “We are confident that the consumer is focused on repair and renew rather than replacement.”

BIC is launching a new line of pens for the “image-conscious professional,” the company stated. The BIC Triumph 537RT retractable gel pen features smooth writing gel ink, a beveled silver clip for a professional look and a rubber grip for comfortable, controlled writing. The product is refillable and is available in 0.7 mm and 0.5 mm point sizes in black, blue and red ink, with a suggested retail price of $3.98 for a two-pack and $6.98 for a four-pack.

BIC also announced it will launch a campaign for the new Triumph line with a consumer sampling program and advertising. “Consumers are going to enjoy this pen; it has a premium look and feel, and provides a very smooth writing experience,” said Mary-Ellen Lacasse, stationery brand manager for BIC Consumer Products USA.

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SPECIAL REPORTS

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