Conserving wildlife doesn’t work very well without taking humans into account. The North American Bird Conservation Initiative has launched a new program to highlight the advantages of bringing the social science field of human dimensions research into bird conservation. On its website, the NABCI is featuring human dimensions success stories from across North American, from Canada to the Caribbean. How did updated messaging help increase dog leash use to protect Nebraska’s piping plovers? How can more “landlords” be recruited to put up nest boxes for purple martins? Readers are encouraged to share the stories on the website as case studies, use them as inspiration for their own projects and contact the authors to find out more.