Apple drops the 4G from UK iPads, now Wi-Fi + Cellular

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Apple will no longer be referring to the new iPad as a 4G version in the UK, after succumbing to pressure from customers and watchdogs.

The manufacturer’s UK website is now taking orders for “Wi-Fi” and “Wi-Fi + Cellular” enabled iPads, whereas previously customers could order a 4G variant despite the United Kingdom having no such network.

When customers in Australia began to complain about being misled over the iPad’s 4G credentials, Apple started issuing refunds. Pocket-lint at the time spoke to the Advertising Standards Authority (ASA) which confirmed it had begun to receive similar complaints from UK customers.

Apple appears to have taken pre-emptive action by removing the 4G branding so as to not mislead potential customers.

What do you think to Apple's decision to remove the 4G? Let us know your thoughts.