Bestsellers

Posted in Marketing and Strategy Terms, Total Reads: 178

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Definition: Bestsellers

Bestsellers are those books or publications which sell in a short span of time all over the over world. Bestseller books are popular with the readers and gain immense popularity & are mostly spread by a positive word of mouth. These books are wanted by the general public and hence give a chance to marketer to reach to the people at one go.

Example of Bestseller

1. The Da Vinci Code by Dan Brown

2. Harry Potter series by J.K.Rowling

3. The Monk Who Sold His Ferrari by Robin Sharma

Opportunity for marketer

The marketers have an opportunity to reach a large no of customer via bestsellers and tap on the untouched segment. This has raised the bidding that marketer has to pay for a bestseller.

The present Scenario

It has been long debated that whether traditional mode of marketing is essential in the present world and whether we can target those customers who are really interested in our product. We find that in the present world these traditional medium of marketing is really not that effective. Most of the world are on digital medium and hence it is better to target these people via online medium based on their interest.

Hence, this concludes the definition of Bestsellers along with its overview.

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