The Director of Web and Digital Strategy is responsible for planning, developing, executing, prioritizing and coordinating the web strategy as an integral part of the College’s marketing functions.

The Director of Web and Digital Strategy will provide leadership in ensuring brand consistency and uniformity for the College’s online presence (internal and external) in support of strategic institutional goals including student recruitment, fundraising, alumni engagement, institutional reputation academic affairs, fine arts, camps and conference services, human resources and crisis communications Institutional goals and priorities have been outlined as part of the College’s strategic plan, available here: https://www.northcentralcollege.edu/north-central-college-strategic-plan.

This individual has strategic oversight for the main College website (northcentralcollege.edu), online alumni magazine in partnership with the Office of Development and Alumni Affairs (magazine.northcentralcollege.edu), and fine and performing arts website in collaboration with the Fine Arts Director (northcentralcollege.edu/finearts). Additional strategic responsibility includes the Brilliant Future Campaign (brilliantfuture.northcentralcollege.edu), intranet and the College’s mobile app.

The individual in this position is a member of the Office of Marketing and Communications and part of the overall team that markets North Central College to a wide variety of constituencies. This position requires a strong understanding of how to use the web to the College’s marketing and communication advantage, strong information architecture skills, ability to collaborate with the College’s web team to progress web marketing initiatives, knowledge of how to support inbound social media marketing initiatives with relevant content, possess strong writing skills and have the ability to create materials that reflect positively on the College.

The Director of Web and Digital Strategy will manage and expand use of metrics (e.g. Google Analytics) for assessing online marketing initiatives including SEO and tracking performance of paid and unpaid social media campaigns and other digital advertising initiatives.

Requires the ability to work well as part of the marketing and communication team and has the ability to display leadership through a high level of creative solutions.

In a forward thinking and ever-evolving role, it is important that this individual seek professional development opportunities within industry organizations to expand knowledge of trends and new technologies and identify ways to apply this knowledge.

Responsibilities include working during evening and weekend hours to perform a variety of duties that are time sensitive, such as making updates to communicate with campus constituents.

A bachelor’s degree is required, master’s is preferred.

A minimum of five years of responsible experience in electronic communications (high level of knowledge of internet technologies, website management, journalism, public relations, etc.) is preferred.

Founded in 1861, North Central College is a selective, comprehensive liberal arts institution of about 3000 students, located 28 miles west of Chicago in Naperville. The college is within walking distance of the Naperville Metra station and is next to downtown Naperville. The Naperville area is home to many excellent school districts and Naperville, IL has been ranked as one of the best places to live by Money magazine. For more information, please visit: http://www.noctrl.edu.
North Central College is committed to academic excellence; a climate that emphasizes leadership, ethics, values and service; a curriculum that balances job-related knowledge with a liberal arts foundation; and a caring environment with small classes.