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Those who know me, know that I always look for ways to optimize everything! I want to find the most effective and efficient way to get things done while saving time and making money. From automating tasks and eliminating unnecessary activities to outsourcing work that I don’t need to be doing.

This was kicked up to a whole new level when Timothy Ferriss published The 4 Hour Workweek in 2007. I found his way of thinking outside the box to be quite inspiring. The timing of his book was also impeccable as it coincided with the massive economic downturn and recession, creating urgency for businesses to become more cost effective.

My First VA Experience

In 2008, I took over as the business leader of a large engineering company in Calgary. We were in the depth of the “great recession” and the business had been losing a lot of money. In fact, they had just laid off over a third of their staff – the first lay-offs in their 35 year history!