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1. Google: the top 5 SEO mistakes that webmasters
make

In an online video, Google's Matt Cutts revealed the most
common SEO mistakes that webmasters make.

Mistake 1: having a website that is
not crawlable

According to Matt Cutts, the biggest SEO mistake is having a
website that is not crawlable by search engines.

If your website is not crawlable, search engines cannot index
your pages and your web pages won't be listed on Google. That's why we created the website audit tool in
SEOprofiler. The audit tool in SEOprofiler automatically checks
your web pages once per week. Then you get a report that shows all the
issues that should be corrected. By correcting these issues, you make
sure that search engines can index all of your pages correctly.

Mistake 2: including the wrong
words on your web pages

Using the wrong words on your web pages is the second biggest
mistake. For example, he says that you should write "How high is Mount
Everest" instead of "Mt. Everest Height" on your pages because that is
how people search on Google.

The keyword research tools in SEOprofiler help you to find the best keywords for your website.
SEOprofiler offers at least 26% more keywords than other services. The
keyword suggestion tool in SEOprofiler is available for 25 different
countries and regions.

Mistake 3: focusing on the wrong
things

Some webmasters focus on link building before they have
compelling content on their web pages. Although backlinks are the most
important factor in Google's algorithm, it is more important that your
website has good content. Without good content, your website won't get
high rankings.

If you don't know what you're doing, you won't be successful.
To make sure that you can get your website as quickly as possible on
Google's first result page, we have created a comprehensive
SEO tutorial.

The tutorial explains everything from keyword research over
web page optimization and link building to conversion optimization.

Getting high rankings on Google isn't rocket science. If you
do the right things and if you play by the rules, your website will get
high rankings for keywords that deliver targeted visitors. If you
haven't done it yet, test SEOprofiler now. SEOprofiler offers all the
tools that you need to get high rankings on Google and other search
engines:

"A recent Google update may have rolled out
a double whammy impact, targeting both the devaluation of spammy links
as well as a direct impact upon location rankings within a particular
area. [...]

I regularly see UK and US results posted above local
Australian results when searching on local services or shops. I do
believe brands can improve their chances by ensuring they have a local
address available."

"[Switching to a non EMD domain might help] because
Google's final EMD algorithm was a bit heavy-handed on the edge cases.
They tried to get it balanced through, what, something like 3 updates?
So some people's sites have something good going that isn't just EMD
keyword matching, but possibly this last EMD update trivialized that.
[...]

Changed mine yesterday and gone from position 360 to 12 in just over 24
hours. [...] I know it's early days, but I'm now thinking EMDs that
rely on the EMD term for traffic are really bad news."

"Change can be hard, even uncomfortable, but
according to a recent Bing survey, 93 percent of people say they are
open to trying new things, while 45 percent say it can even be a
refreshing experience. [...]

We’ve heard people say how impressed they were with Bing’s results and
some even noting surprise when they realized they picked Bing over
Google."

"The allocation of paid search ad spending across
devices is not keeping up with the distribution of clicks. In Q1 2013,
the tablet and phone accounted for nearly 20% of paid search clicks,
but the devices only garnered about 14% of search spending.

The biggest lag was on the phone, which accounted for about 9% of
clicks but only 5% of total spend."

"There are a few hit sites that have recovered -
definitely not many, and especially not e-commerce. The successful
approaches I know about always seem to include a focus on conversion
optimization rather than traditional SEO methods.

Focusing on the user experience with a strong value-add for the visitor
seems to make a big difference."

Doing a regular audit of your web
pages is important if you want to make sure that search engines can
index all of your pages. The more pages your website has, the more
likely it is that there are many errors that have to be corrected.

The new website audit tool in SEOprofiler automatically checks your web
pages once per week. Then you get a report that shows all the issues
that should be corrected. By correcting these issues, you make sure
that search engines can index all of your pages correctly. Here’s a
screenshot of the overview page:

You can get the website audit tool
and all other tools in SEOprofiler for our special offer price: