Combining Interactive Menus with Interactive Reporting

Stacy Wells12/28/2018

Combining Interactive Menus with Interactive Reporting

1.5 min read

Interactive Menus give your callers the freedom to choose a department or even a specific person when calling your business. This feature helps your prospects and customers feel that they are in control, rather than your company – something that is universally desired by consumers. When your prospect feels like they are calling the shots, they are more likely to share valuable personal information.

With Convirza, your Interactive Menus are fully customizable so that you can program them to meet the needs of both you and your customers. For instance, you can present one set of menus to a caller from Atlanta and another to someone calling from California, and yet another for after hours.

When you add the ability to generate reports about every call channeled through these menus, you open a powerful world of data analytics, that until recently, was unavailable. You see, Convirza requests the full data set for each and every call. This information is paired with the phone number that was dialed, menu selections, and call analysis to produce an in-depth look at your phone calls.

The system then goes farther by exporting the data to both Google Analytics® and Aquisio to form a complete picture of your marketing efforts.

Now, for perhaps the first time, you can trace every customer through every step of the buyer’s journey, from the first ad, through Google searches and phone calls, to sales. The data you receive allows you to see which keywords work best, which sales reps are the most effective, and where you are receiving the highest ROI.

This automation, when combined with the power of Aquisio, even manages bids for you, so you don’t have to worry about missing the best rate on any PPC campaigns, with your bids being updated every 30 minutes.

Data-driven marketing efforts have never been this easy before – everything you need at your fingertips in an easy-to-use dashboard – data derived from your interactive menus, as well as your phone calls.