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Emmys 2014 set to be most 'social' awards ever

Washington, Aug 25 ANI | 7 months ago

Facebook and Twitter are set to cover the upcoming Emmy Awards and the vent will become the most "social" awards ever.

Both companies are working with marketing agencies to bring an enhanced social media experience to the show, as Facebook will give Access Hollywood host Billy Bush a goofily large tablet while he roams the red carpet before the show, who'll pass the walking billboard over to celebrities for them to post video responses to fan questions, called the Mentions Box, the Verge reported.

A Twitter-branded zipline camera will swoop over the red carpet tomorrow night, and the footage will be beamed to NBC's Twitter account, in addition to Marietta Sirleaf from the NBC show Parks and Recreation, who has been dubbed as the official live-tweet corespondent.

It has also been revealed that there will be a Twitter GIF booth backstage that will post celebrities' reactions online and there will also be something called a Vine "360-Station" during NBC's Today show to capture even more celebrity moments.