So afterwards,
Amazon took its faithful fans back to its campus for a
catered lunch and some drinks, according to Geekwire. Bezos made
an appearance, and walked around meeting some of the people who
were at the lunch.

As he approached Christie Angino's table, she and her table mates
decided to ask Bezos to sign their iPhones and Android phones.

A little bit of on-the-spot marketing to give the Amazon Phone a
boost.

"It was evident that he was going to give each of us a moment to
say hello and really ensure we knew he appreciated each and every
one of us," Angino tells Geekwire. "So it was an excited, but
calm atmosphere. He did not give a speech to us, and was not
introduced formally, he just walked in and came to each table and
looked each of us in the eye and said hello and thank you. I was
surprised actually at how sincere it really felt."

The Fire Phone goes on sale July 25, but you can only get it if
you're an AT&T customer. It costs $199.99 with a two-year
contract. You can also buy it without a contract starting at
$649.

Disclosure: Jeff Bezos is an investor in Business Insider through his
personal investment company Bezos Expeditions.