Browsing All Posts filed under »Recent Projects«

Developed a new positioning and messaging strategy with The Great Society for a brand new kind of bank. Simple is an innovative, mobile bank with a mission to put back control in the hands of the customer. So they’ve built all of these cool tools that make it easier to personalize and stay on top […]

Creation of a number of magazines with Grey Ghost designed to give marketing advice to small technology retailers across the globe. Involves sourcing the best write-ups on specific topics, creating interesting social media they can plug & play, and writing original content when needed.

Developed a new name and identity for a new Portland food cart. As the first Honduran-themed food cart in Portland, we wanted the name to clearly pop up on any searches by people looking for this specific cuisine. We also knew these dishes would be new to most folks and so we wanted to make […]

One November day, 200 construction industry folks from Skanska sat in an all-day conference in downtown Portland. Half way through the day, they were told to pick up their phones and open their special app, and choose one of the 30 different tours. Each tour started from their conference room and led them out into […]

I almost didn’t take this job since Amway’s reputation is so negative. And sure enough, that’s exactly what we found in the research. But the Great Society had a vision for the brand that I fell in love with. A hypothesis that we had in our back pockets as we carefully explored the category and […]

After 35 years, Wonderworks Children Museum was finally moving into their own building and they needed a poster to announce the Grand Opening Auction. But this wasn’t a straightforward Grand Opening since only half of the building had been paid for. We needed to make sure that people understood this and didn’t get confused the […]

The manifesto is a great tool for sharpening what your company stands for. It demands that you rise beyond product benefits to stand out and be interesting. Use it to motivate current staff (even if that’s only you!), to attract new employees or to spark a larger conversation in social media.