A lenticular lens was applied to this direct mail piece to create a 3-D world.

“Universe” was printed on a 40″ KBA Rapida 104 sheetfed offset UV press, for a press run of 10,000 sheets. Multiple colors were used for this project, as well as diecutting (rounded corners). According to Maile Kaulukukui, sales and marketing program manager at Virtual Images, a lenticular lens was also applied (21.5 mil/100 lip), which she says, creates lots of depth that can be viewed at a hand-held distance. “Lenticular printing is a highly specialized process, and the design, art preparation (interlacing), and printing require substantial expertise and experience,” Kaulukukui further explains.

“Universe” was produced in Virtual Images’ production facility in Inver Grove Heights, Minnesota. The plant is G7 certified, as well as humidity and temperature controlled. Kaulukukui adds that the company has made investments to its press to optimize cooling and to allow for exceptional image register and consistency on lenticular materials.

Back of the direct mail piece.

The back of the mailer invites readers to learn more about the art of dimension. Read more about the Gold Ink awards and how to enter here.