Wix Stars Jason Statham in #DisruptiveWorld Campaign

Wix has kick-started its #DisruptiveWorld series starring Gal Gadot and Jason Statham, in conjunction with the brand’s Super Bowl campaign.

Cloud-based web development brand, Wix, has released a 120-second short film for its Super Bowl LI campaign featuring Gal Gadot and Jason Statham. Directed by Louis Leterrier, the first short for the #DisruptiveWorld push was recently released via Facebook Live and YouTube Live.

A second spot has since been launched via the brand social media channels. The effort also entails multi-channel marketing initiatives scheduled for game day. Recent highlights have included digital broadcasts, 360-degree images, and video calls with lucky winners for further engagement.

The new advertisement, Director’s Cut, will air during the fourth quarter of the broadcast of the game between the New England Patriots and Atlanta Falcons at NRG Stadium in Houston, Texas. The broadcast is scheduled to run on FOX. The first two commercials were Chex Felix Part 1 and Part 2.

“Disruption has never been such a blast and our message that our customers are the real heroes came through loud and clear. We were able to create a powerful narrative while keeping it fun and entertaining. I’m so proud of the team for making this big idea come to life,” said Omer Shai, CMO at Wix.com.