Belvoir Fruit Drinks ​

Design | Branding | Font 2012This campaign for Belvoir Fruit Farms was designed to attract a new younger target audience, by designing a set of characters that could represent the brand.

Outcome was Fruit Soldiers, which are attached to a drinking straw, which will be collected by the consumers. Also a book with the theme of all the books is showing the journey taken by the Fruit soldiers, to find their friends who have been captured by the drink, with the aim being to set the delicious flavors free.