Big thinking. Branding. Environments.

Our mandate is to make meaningful connections between audiences and needs, and between products and desires.

Brands exist in the context of real life. As humans, we flow from one commercial message and experience to another, rarely ever considering that they may be a ‘brand touch-point’. We propose approaches that respond to audiences with a clear understanding that consumers are largely in control.

Workspace employs strategists, writers, designers, and digital specialists. Our multidisciplinary practice lets us craft deeper experiences that transcend the typical branding, design and marketing spectrums. We’ve built a company that removes the silos of ‘expertise’ and the constrictive thinking that goes along with them. We cross-pollinate insights, ideas and disciplines to meet the challenging demands of those ever-morphing audiences.

We start with big thinking, we roll up our sleeves, and we are relentless in the pursuit of sound results.

Working with workspace.

When you hire us, you hire us. The partners at workspace are directly involved in each and every project. We are the note-takers, the strategists, the crafters and the makers. We believe that great work cannot happen without personal commitment, investment and direct accountability to results. We stake our portfolio on this, and our reputation.

Dennis Lenarduzzi, Partner

Joe Johnson, Partner

Angus Gastle, Partner

Joanna Smolinski, Designer

Kelly Nyvoll, Senior Designer

Patricia Xercavins, Designer

Allison Leggatt, Interior Design

The way we work.

Our guiding principles are the foundation that assure expectations are met and drive our work to excellence. It is not a manifesto, it is a declaration of intent. You can count on them —and if need be— you can call us out if we stray from them.

Focused. As agencies scale, they tend to get distracted by time-sheets, billable hours and managing overhead. We’ve designed our processes for efficiency and efficacy. Workspace is completely absorbed by the work, aiming to create genre-defining results on every project.

Disciplined. Consistently producing great work requires adherence to a structured but adaptive methodology, a commitment to success and deeply shared accountability. We put a lot of effort upfront to distill insights and hone strategy. We work with clients collaboratively and transparently and are dedicated to measurement against clear objectives and expectations.

Ambitious. When you work with us, you can expect that we will come to the table with big ideas and thorough supporting rationale. We elevate our craft to the level that could be measured on the world stage. We’ll help you to think globally as well, even if your immediate needs appear local.

Fearless. We believe in finding the right solution to a problem, not the easiest solution. We won’t be reckless as we step forward, but as inquisitive explorers we may take the odd leap of faith.