By drawing on information synced from users' Facebook profiles, the Roommates app can match users base on criteria like budget, neighborhood preference and common interests; if the users match, each party can opt to connect (as our friends at HuffPost LA, said, think of it like a matchmaking algorithm -- similar to dating websites).

Kobs said the Roommates app also highlights users' mutual friends, helping roommate-seekers suss out important details like "if John does the dishes."

To help spark interest in the app, Apartment List released an infograph that weaves useful info (average rent for a neighborhood) in with hilarious -- and often rather accurate -- assessments of the Chicagoan most "typical" for each 'hood.

Hang in the Viagra Triangle while "trolling for a yacht-owning sugar daddy?" The app pegs you as a typical Gold Coast gal (who will shell out an average $1,760 a month for a one-bedroom). How about a Wrigleyville-averse development director for WBEZ? You're likely a denizen of Ukrainian Village who loves playing Words With Friends when not signing your $1,160/month rent check.