Trust, modeled and celebrated by leadership, is the foundation that enables employees to risk and engage emotionally. A clear purpose, declared and reflected in management decisions, provides employees with the motivation to stretch and persist. And fun, inclusive and authentic, suggests a sense of perspective — reminding us that we’re all human, which helps us get along better through challenges.

What’s your strategy to achieve the above?

Our strategy to achieve trust, purpose and fun is to support our Dale Carnegie team in developing their own personal lives as much as their work lives, so that they believe they’re important and have the emotional energy to engage when they’re guiding our clients. Also, we maintain a regular series of meetings, events and milestones that remind us of purpose, and encourage us to have fun.

Why is it important to you to create a good workplace?

We invest so much of our lives at work, and work blends into our entire lives. Beyond that, research supports that engaged employees in a supportive workplace deliver stronger business performance.

What are some of your company’s perks?

Substantial personal flexibility, creative career paths, personal coaching, professional certification, family scholarships to all of our Dale Carnegie courses and an annual international awards trip

What’s your gold-medal strategy for retaining employees?

To retain the best people, nothing is more important than engaging their hearts and minds by constantly demonstrating to them that they are important and belong to your company. This needs to be done in words — formally and informally — and in action. The best action employers can take is to support our peoples’ growth and development, personally and professionally.