Thomson re-enters Indian market, launches smart LED TVs on Flipkart

TV brand Thomson, owned by Technicolor SA, has launched a range of smart TVs along with its Indian licensee Super Plastronics Pvt Ltd (SPPL).

This development marks the re-entry of the French brand in the Indian market, which was done in association with Business France (Trade Section of the Embassy of France).

The brand unveiled its 43 UHD 4K, 40 smart and 32 smart TV’s.

According to a report in License India, the grand TVs will be exclusively available on Flipkart and the flash sale had already begun will on April 13, 2018 at 12 noon. The price ranges between Rs 13,490 to Rs 27,999.

Commenting on the launch, Claire Villeneuve, Head, Intellectual Property and Licensing, Technicolor, France said, “Technicolor, owner of Thomson brand is very proud to sign a long-term license with SPPL as a strategic partner to develop Thomson’s presence in India.”

The Thomson Smart TV’s comes with default APK Gmail, YouTube, Twitter, Facebook and Netflix and runs on Android 4.4.4.0 and Aptoide with the feature to download any app.

“With the launch, we aim to capture 6 to 7 per cent of total TV market share. We have already planned to put one more manufacturing line of Led TV by next-quarter,” said Avneet Singh Marwah, CEO, SPPL.

Besides Thomson, Super Plastronics holds licence for other brands such as Kodak TV, Crown and SVK.

Speaking at the launch, Sandeep Karwa, Head of TV & Large Appliance Flipkart said, “Replicating our strategy for smartphones, this launch marries well into our commitment of driving innovation in the market while we continue to be India’s most trusted destination for TVs.”

With a rich heritage stretching back more than 120 years, Thomson has been part of the world’s greatest technological revolutions with an unwavering dedication of making innovation accessible to all.