LinkingLovers Ltd (a subsidiary of Dr. Dating BV) ("we"/"us"/"our") and its website www.cheekydevil.com (the "Site") are committed to protecting and respecting your privacy.

Depending on what you do when you visit any web site, you are providing information about your visit to the web site's owners. This includes www.cheekydevil.com. We value privacy and think you do too, so we want you to have the information you need to make your own decisions about your personal privacy. When you visit or supply information to any web site, we think it's a good idea for you to first understand what that site's privacy policies are.

The bottom line at www.cheekydevil.com is that we only use the information that we get from your visit for internal tracking purposes, to make our websites as useful and interesting to you as we can, and to respond to your requests for information or other services.

Links to this Privacy Policy can always be found on any page on the Site. The terms of our Privacy Policy and any notices regarding the site or our services sent to you or posted on the site are hereby incorporated into and made part of our Terms and Conditions of Use.

This Privacy Policy (together with our Terms and Conditions of Use and any other documents referred to on them) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

The Site is operated by LinkingLovers Ltd. , which is a Company registered in the United Kingdom under company number 9850703 and has its registered office .

What information do we collect about you?

We may collect and process the following information about you:

Information you give us by filling in forms on our site: Your personal details, contact details, mobile phone number and other profile information, including information about your:

Gender

Race

Sexual preferences

Religion

Health (including smoking status)

Membership of clubs (including unions))

Sexual Orientation

Relationship status

Income

Drink/Smoke behavior

Appearance details that you submit when you create a membership profile).

We may also collect information when you voluntarily complete customer surveys, provide feedback and participate in competitions.

Details of your location according to the IP address assigned to your PC by your Internet Service Provider.

If you contact us, we may also keep a record of that correspondence according to legally-permissible retention periods.

Details of transactions you carry out through the Site, including any information we require to provide any products or services that you order from us through the Site and financial information (credit card details).

Website usage information is also collected using cookies (see below under 'Cookies').

Information we receive from other sources:

We endeavour to collect personal information about an individual only from that individual. In some circumstances we may obtain personal information from a third party.

How will we use the information about you?

The primary purposes for which we use the information we hold about you are:

To administer your user account with us (including notifying you of any compatible matches, tips, announcements, updates, special offers or services, should you consent to this).

To allow you to participate in any interactive features of the Site (including the features that require the mobile phone number).

To help personalise your repeat visits to the Site.

To communicate with you (including enabling you to receive messages from other members).

To notify you of any compatible matches or any matches who are near your location.

To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes (see below under 'Marketing by us and third parties' for more information). Such information may be sent to you by email or by SMS (if you provided your mobile phone number).

To answer any questions you may raise or respond to any comments you may send to us.

To notify you about changes to our service or the functionality of the Site.

To carry out market analysis and research.

To help us improve the structure, layout and usability of the Site.

To investigate any complaints that you make or which are made about you.

To ensure that you are complying with the Terms and Conditions of Use, any applicable laws and to comply with our statutory and regulatory obligations.

As required or permitted by applicable law.

Unless you send us your objection in writing, we may use and disclose your personal data (including sensitive information, such as your gender, race, sexual preferences, religion, health (including smoking status), membership of clubs, unions etc) for the purpose for which you provided it or for a similar purpose, or as otherwise allowed by law.

Disclosure of your information

You agree that personal information that you provide and/or we obtain as part of your member profile, or that you otherwise post or transmit on any public area of the Site, is non-confidential.

We may share information about you with selected third parties, including:

Other companies in the same corporate group as us.

A buyer or prospective buyer of our business. If LinkingLovers Ltd. or substantially all of its assets are acquired by a third party, personal data held by it about its users will be one of the acquired assets.

Our professional advisers, such as our lawyers, where it is necessary for them to advise us.

Other persons if we are under a duty to disclose or share your information in order to comply with any legal obligation, or in order to apply or enforce our Terms and Conditions of Use

We may also share information about you with third parties that we engage to help us in certain areas, such as processing payments for services you order from us. However, we will control and be responsible for the use of your information by these third parties.

You authorize us to reproduce and broadcast the information contained in your profile including your name, photograph, "chat up line", description etc. throughout all or part of our Company and our corporate group services including our various internet sites and mobile sites.

We may also provide information about you to other users of the Site as reasonably required in order to provide the services that you order from us.

Marketing and other uses of your non-personal data by us and by third parties

We may share information we collect about you under any of the above circumstances. We may also share it with our own affiliated companies or other third parties to develop and deliver targeted advertising to you, or to help us prepare or share aggregate business and marketing reports.

We would like to send you information about goods and services offered by us and selected third parties that we think may be of interest to you. For that, the email address or mobile phone number you have provided can be used.

If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes please tick the appropriate boxes situated in the 'My Account' area of the site. You can also ask us to not to use your personal information, or to pass your details on to third parties for marketing purposes, by e-mailing us at: support@cheekydevil.com

Cookies

We may collect information about your computer or device, including (where available) your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns. For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve the Site and to deliver a better and more personalized service. They enable us:

To estimate our audience size and usage pattern.

To store information about your preferences, and so allow us to customize the Site according to your individual interests.

We need your consent for cookies to be placed on your computer or device. We obtain this consent when you subscribe to the services offered on our site, on a free or paid-for basis.

How do I turn off cookies?

You can set your browser not to accept cookies and the above website tells you how to do that. However, in a few cases some of the features on our site may not function as a result.

Where we store your personal data

The personal data that we collect from you may be transferred to, and stored at, a location outside England. It may also be processed by staff located outside England who work for us or for one of our suppliers (for example, staff who are involved in providing services that you order from us, processing your payment details or providing support services for the Site). By submitting your personal data to us through the Site, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Where we have given you (or where you have chosen) a password or user ID code which enables you to access certain parts of the Site, you are responsible for keeping the password or user ID code confidential. We ask you not to share a password or user ID code with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Site; any transmission is at your own risk. Once we have received your information, we will use procedures and security features to try to prevent unauthorised access.

Unsubscribing from Emails

If you no longer wish to receive our emails there is an Unsubscribe link located in the footer of all emails that we send.

Other Websites

The Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own terms and conditions and privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access to information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please contact us: support@cheekydevil.com

We want to make sure that your personal information is accurate and up to date. You can ask us to correct or remove information you think is inaccurate at any time by e-mailing us at support@cheekydevil.com

Changes to our privacy policy

We keep our privacy policy under regular review and will post any changes to it on this page. We will notify you of any significant changes to this privacy policy. We encourage you to regularly review our privacy policy to make sure you are always aware of what information we collect, how we use it and under what circumstances, if any, we may share it with other parties.