2013
National
Design Award winner
in product design, Gadi
Amit, of NewDealDesign,
selects some of his
favorite objects.
NewDealDesign
is a multidisciplinary
design firm that teams
industrial, graphic,
and interaction
designers with
strategists
and engineers to
create delightful
objects and
experiences. Led by
Gadi Amit, the San
Francisco-based
studio
uses a hands-on
approach to address
complicated problems
and build brave
visions that stand
above the fray.
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Copper Watering Can
by Paul Loebach

"A
classic Bauhaus form in
lovely shimmering copper.
This is one of my favorite
materials and it’s used to
perfection here. Leave it
on the patio—it’s
only going to look better
with time."

Original Ice Cream
Scoop
by Zeroll

"The
weight of this scoop is
just amazing. Unchanged
for 80 years, quality done
right and sure to be
serving up something
tasty!"

Juicy Salif Citrus
Squeezer
by Philippe Starck

"Wonderfully
non-functional,
expressive, and alien. A
Starck classic you
shouldn’t be without—even
if the only use it sees is
on display."

Timor Perpetual
Desk Calendar by Enzo
Mari

"There’s
something to this analog
user interface that our
multifunction digital
calendars will never
replace. The design just
oozes classic European
feel and would be the
perfect accent for any
desk. If only
forgetting to change the
date would give us more
time in the real world."

Chubby Wooden Bird
by Architectmade

"Handmade out of natural
materials, the vernacular is
wonderfully whimsical. It’s
almost sensual woodcarving,
you just want to reach out
and grab this little chubby
guy. "

Metal Tape
Dispenser
from Kiosk

"This dispenser is
about perfect—just enough form
and a lot of function—what else is
needed for excellent
design?"

Colored Pencils
by Duller

"There’s nothing
that can make a sketch
sing like good use of
color. This extensive
array of pencils is some
of the best I’ve found—if only someone
could just do something
about the inevitable lost
color."

Best Test Rubber
Cement
from Kiosk

"This cement
reminds me of being in
design school and working
through countless nights,
cans of cement (and brain
cells), making mockups.
This stuff still sees
heavy use in the studio
today as I tell every
junior designer that comes
on, the best model you can
make is a good paper
model."