For American audiences, Grammy winner Anthony is the main event. The popular Puerto Rican singer-songwriter and sometime-actor was at the forefront of the Latin pop explosion more than a decade ago.

He has been fodder for tabloids this year when he divorced actress Jennifer Lopez. But he also stays in the news with a variety of causes, including his nonprofit, the Maestro Cares Foundation, formed with Chicago businessman Henry Cardenas.

Anthony talked about it at a Chicago fundraiser last month.

“Throughout the years, I've done so many favors for so many people and charities,” Anthony told the Chicago Tribune.

“When it's your own (charity), you make phone calls and activate those relationships you've made. I'd never had to call anybody to say, ‘I've been there for you. This is important for me. We can make a difference.' My friends have really stepped up.

“The corporations I've worked with over the years have really stepped up. They've donated hundreds of thousands of dollars. I must have done something right.”

On the other side of the profit spectrum, Gigantes Tour is doing something absolutely right.