Step 1CommercialObjectives

Step 2MarketingProposition

Step 3Who Are MyCustomers

Step 4What Are MyKey Messages?

Step 5When ShouldWe Contact

Optimal delivery and relevance

Step 6Which Is TheBest Channel

Getting our content seen

Step 7What’s TheFeedback

Listening is vital to developing

Step 8The CustomerExperience

What does ‘great’ look like?

Often the hardest part of creating & reviewing your marketing plan is knowing where to start. Our process provides the key considerations, taking you through a structured review to match your offering with the needs of your customers.

With a clear approach to both relevantly aligning your business to your customers & then reaching them, it’s a great foundation for your marketing strategy.

To help you get started, why not request our free guide to creating relevancy.

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Why Twist?

We approach all projects with a focus on our key principle that commercial success is achieved & maintained through engaging relationships with customers.

This engagement is achieved from a clear focus on creating relevance across content & delivery. Personalised, timely & of real value to the reader.

The Twist Team

We work on a trusted network basis, pulling in the key skills and experience required for your project from across a pool of known expertise.

TwistExpertise

With over 17 years agency and client side experience across a number of verticals & marketing requirements, the consistent focus has been the use of the customer experience to shape & optimise engagement strategies.

Email & Web Optimisation

Automated & Triggered Campaigns

Life Stage Programme Development

Content Personalisation

Customer Segmentation

Data Profiling & Visualisation

Consent & Compliance Control

Data Governance

Touchpoint Mapping

Satisfaction Research

Engagement & Relationship Strategy

Team Management (In-House and Agency)

Data Insight

Propensity & Predictive Modelling

Web Personalisation

Cross Channel Contact Strategy

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TwistTestimonials

As an interim Account Director Nick demonstrated a great ability to quickly understand the strategic intent of an integral CRM project midway through its launch phase. Nick was able to apply experienced insight & drive a strong structured approach in his time working on the team, aiding our progress enormously.

Aftersales Business Development Manager

Nick headed up the Travelodge eCRM team & delivered 100% revenue growth in his time with us. He has an excellent attitude & was invaluable in delivering new functionality & methodologies to our customer communications. I would recommend Nick to any business without reservation & hope to work with him again in the future.

Head of Digital

I worked with Nick for two years. In that time Nick always demonstrated a great understanding of digital marketing & kept himself on top of new developments in the industry. This enabled Nick to add significant value to our strategy.
On a personal level Nick is great guy to work with, very approachable & always good fun to be around & I would recommend him to any potential clients.

Head of Marketing Services

I had the pleasure of working with Nick for around 3 years. Throughout our time operating on multiple accounts for discrete businesses, Nick was always aligned to the objectives, well versed in both technical & creative marketing aspects & clearly well prepared to meet any challenges faced.
Nick is an asset to any business, & delivered tangible growth in revenue & profits.

Head of Marketing Services

Focused, flexible & committed. Taking the time to understand the client need (& getting it right.)
New ideas articulated so that they are relevant.
Reporting & reviews with clarity of results, success & most importantly the 'so what.'
How can we improve content, user experience & technical solutions. Fun to work with.