Why Rachel Zoe Wants to Help You Shop for Shoes (VIDEO)

It takes a lot for Rachel Zoe to pile another job on her already filled-to-the-brim plate. But when an opportunity really speaks to her, she’ll make room in her busy schedule, which includes designing her namesake fashion line, opening a new line of blowdry bars, consulting for a variety of fashion brands and dressing some of Hollywood’s hottest stars.

“I like to do things based on a feeling, my gut, my instinct,” she told us at the ShoeDazzle headquarters in Los Angeles. “That’s how I know if I should become a part of something or not.”

Though she she’s dressed some of Hollywood’s biggest stars, including Anne Hathaway and Jessica Alba, Zoe jumped at the chance to help dress real women, with real budgets.

“[It] seemed like the perfect marriage,” the designer said of her decision to partner with the site that offers young fashionistas everywhere access to fashion-forward footwear without breaking the bank.

“It’s a dream to get into the minds of a lot of young women who shop the site and want to figure out a little more about their personal style, what’s for them, and what shoes are on trend,” she explained. “I’m there to tell them ‘okay, try this!'”