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At first glance, Ronnie Kaplan doesn’t look like your typical sober coach. He’s a former drug user, convict, and gang member turned super successful recovery coach. His tattoos reveal a past that was fueled with violence and addiction, but he hasn’t let his past dictate his future. In fact, Kaplan says that his checkered past has helped him to become one of the best sober coaches in the United States.

Kaplan has worked as a sober coach for the better part of a decade, helping clients wherever and whenever they need him. His personal style of coaching includes no-nonsense brutal honesty and he proudly admits he’ll do what it takes to keep his clients sober. Kaplam’s fees can reach $1,000 or more a day.