When bizarre tweets started emanating from Chipotle's Twitter handle Tuesday — like, "twitter Find avocado store in Arv" — the public thought that it had been hacked. This theory gained traction after Chipotle later tweeted "Sorry all. We had a little problem with our account. But everything is back on track now! - Joe."

The local police station received multiple calls and an Army vet said that the stunt triggered his PTSD.

The theater soon apologized on its Facebook page. Although it assured the public, "This was not a publicity stunt ... We didn't clearly tell our customers and some people didn't realize it was for entertainment purposes only."

The South Australian government sent 55 dead goldfish to media agencies.

The South Australian government approved a publicity stunt in 2011 in which 55 goldfish were sent out to media executives to promote a tour by Advantage SA. A message was penned on the fishbowl: "Be a big fish in a small pond and come and test the water."

The only problem: In spite of providing enough food to last each fish 6 months, most of the fish that arrived were already dead.

"South Australia does have a reputation for the worst water in Australia but this is going too far," an executive told The Australian.