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Wednesday, April 24, 2013

MSi launches Marvell-powered LED family into retail for 3M

USA: Marvell announced that MSi LED Lighting has selected the Marvell® 88EM8183 deep dimming single-stage AC/DC LED driver integrated circuit (IC) to power its new line of LED bulbs they are manufacturing for 3M.

MSi selected Marvell's 88EM8183 LED driver because of its high compatibility with a wide variety of installed dimmers, deep dimming performance similar to that of incandescent bulbs and the lowest component count on the market. Leveraging Marvell's driver, 3M is unveiling the industry's leading dimmer compatible LED bulbs for distribution at major retailers nationwide.

Marvell's highly integrated LED driver drastically reduces the bill of materials (BOM), enabling MSi to distribute cost-efficient and high-performance 3M LED bulbs in retailers nationwide. Marvell's 88EM8183 driver significantly improves performance of the bulb to achieve smooth, deep dimming down to 1 percent of current, compared to competitive solutions that are only capable of dimming down to 10 to 20 percent of current. Additionally, the 88EM8183 IC is compatible with many different types of (TRIAC) wall box dimmers from a wide variety of global manufacturers.

"To meet the needs of consumers, it was essential that we evaluated several vendors based on their ability to support a variety of installed dimmers at the price point we desired," said William Weiss with MSi.
"Marvell's 88EM8183 LED driver was the best choice for our bulbs because of its performance, affordability and overall quality. By lowering the component count by nearly half, Marvell's driver significantly lowers the bill of materials, helping our team distribute bulbs at a lower price to end users. Marvell's solution also hosts the greatest level of integration, allowing our team to deliver different bulb form factors to consumers across the nation."