QR codes are something I’m very familiar with, as explained in my previous post. To try and connect it with my AR assignment, I linked my QR code to the same goodreads.com page for the book’s summary as I put in my project: 834 more words

QR codes in marketing have been around a while now, but I am still amazed how often they are done badly. Recently I scanned a code on a billboard at a busy train station only to find that the QR code 14 trail account had expired and would not resolve, the marketing team behind that must be wondering why their expensive billboard campaign has not brought in any clicks. 510 more words