The GLAD Products Company Helps Minneapolis With Waste

The GLAD Products Company Helps Minneapolis With Waste Reduction
Efforts
Glad(R) Brand Provides Recycling Resources and Education for City
Event Organizers as Part of Its National One Bag Campaign
OAKLAND, CA -- (Marketwire) -- 11/15/12 -- The GLAD Products Company
is stepping up with support for Minneapolis area event organizers to
help reduce waste. With this effort, Glad(R) hopes to help increase
diversion numbers at local events over the next year by 70 to 90
percent, with the ultimate goal of these events diverting all but one
bag of waste from landfill, with the rest going to recycling or
composting.
Through a joint effort with ClearStream Recycling, Inc., The GLAD
Products Company will assist organizations and communities in
Minneapolis by providing resources and educational materials --
including ClearStream waste, recycling and compost station donations
and appropriate signage -- which community members now have
complimentary access to for their event needs. The effort includes
collaboration with the City of Minneapolis and Linden Hills Power &
Light, a non-profit that leads local waste reduction efforts.
"When the City of Minneapolis and a strong neighborhood organization
such as Linden Hills Power & Light take a stance to reduce waste,
Glad(R) is honored to join them and provide event planners -- and
ultimately consumers -- responsible waste management solutions," said
Molly Steinkrauss, for The GLAD Products Company. "We know that waste
reduction isn't a problem that can be solved overnight, which is why
we developed our One Bag platform. We're committed to supporting
waste diversion efforts and educating everyone from event organizers
to consumers on small steps they can take to reduce waste that make a
lasting impact."
Glad One Bag
Glad's One Bag campaign launched in 2011 to help reduce
waste at events, large and small, with the ultimate goal of only one
bag of waste going to landfill with the rest diverted to recycling
and composting. Results released in a 2006 California study(1) of 25
different large public venues and events indicated that on average
2.44 pounds of waste are generated per visitor, per day. As an
education and action platform, Glad(R) is extending One Bag
partnerships to municipalities, cities and local governments,
beginning
with Minneapolis, to help communities drive education,
participation and impact in waste diversion programs.
Glad(R) has been working with the City of Minneapolis to identify
events for waste diversion pilots, including the Team Ortho
Foundation's Monster Dash 5k and the City of Lakes Loppet, while
Linden Hills Power & Light is acting as an event resource for
implementation along with providing volunteer assistance.
"We are thrilled to have a partner like Glad(R) to help further
educate residents about the simple, small steps that can be taken to
reduce waste at events," said Felicity Britton, executive director of
Linden Hills Power & Light. "Our neighborhood organization's goal is
to shrink our local carbon footprint through education, community
engagement and action; which matches up nicely with the work Glad(R)
is doing through its One Bag platform."
According to Phil Schliesman, the City of Minneapolis License
Inspector, who coordinates permitting and waste management plans with
event organizers, "With the City Council of Minneapolis recently
passing a new recycling ordinance that requires large events to have
a waste management plan, the education and resources Glad(R) is
providing will go a long way in helping event organizers reduce waste
at their events."
The GLAD Products Company
The GLAD Products Company is wholly owned
subsidiary of The Clorox Company. The Clorox Company is a leading
manufacturer and marketer of consumer products with 8,100 employees
and fiscal year 2011 revenues of $5.2 billion. Clorox markets some of
consumers' most trusted and recognized brand names, including its
namesake bleach and cleaning products, Green Works(R) naturally
derived home care products, Pine-Sol(R) cleaners, Poett(R) home care
products, Fresh Step(R) cat litter, Kingsford(R) charcoal, Hidden
Valley(R) and K C Masterpiece(R) dressings and sauces, Brita(R)
water-filtration products, Glad(R) bags, wraps and containers, and
Burt's Bees(R) natural personal care products. Nearly 90 percent of
Clorox Company brands hold the No. 1 or No. 2 market share positions
in their categories. The company's products are manufactured in more
than two dozen countries and sold in more than 100 countries. Clorox
is committed to making a positive difference in the communities where
its employees work and live. Founded in 1980, The Clorox Company
Foundation has awarded cash grants totaling more than $84 million to
nonprofit organizations, schools and colleges. In fiscal year 2011
alone, the foundation awarded $4 million in cash grants, and Clorox
made product donations valued at $13 million. For more information
about Clorox, visit www.TheCloroxCompany.com.
ClearStream Recycling Inc.
ClearStream Recycling, Inc. is based in
Palos Heights, Illinois. The iconic ClearStream has been on the scene
at events throughout the US and Canada since 2003. Celebrating its
10th anniversary, ClearStream Recycling, Inc. is a proud partner with
The GLAD Products Company in their One Bag diversion initiative.
Glad(R) selected the ClearStream bin because it makes visitors
thoughtful about "what goes where". A prime reason why ClearStream is
the choice of 1000's of communities is that it is easily loaned and
shared. Whether you use containers for schools, parks, municipal
buildings, large venues, festivals, fairs, or many other venues,
ClearStream will make heroes of your community in public space
recycling.
For more information about ClearStream, visit
www.ClearStreamRecycling.com.
(1)
http://www.calrecycle.ca.gov/Publications/Detail.aspx?PublicationID=1184
CONTACT:
Molly Steinkrauss
The Clorox Company
510-271-4946
molly.steinkrauss@clorox.com
Bridget Starkey
Current
415-262-5987
bstarkey@talktocurrent.com