Adidas all in for #mygirls : who changes the world? girls.

Adidas all in for #mygirls : who changes the world? girls.

The last Adidas campaign “all in for #mygirls” might well be one of my favorite ones. As for #goforth , the campaign is related to on-going stories, making us travel all over the world, with women who claim their passion for sports and a more balanced world.

On the dedicated blog, we can experience real “backstage” journeys with the selected girls.

Compared to Nike aggressive positioning under the scope of performance, the idea of Adidas is far more interesting: togetherness, real girls with real dreams, smiles to change the world instead of fighting it.