Because that’s the only thing customers see.Because that’s the only thing customers have the time to read.Because that’s the only thing customers will use to decide whether or not to open it.Because that’s the only way you can immediately differentiate yourself in their inbox.

So, it has to be engaging, interesting, curious and funny.

It has to appeal to their ego and emotions. Capture the interest. Make their head tilt to the side like a curious dog.

And you only have about 50 characters to do that.

The good news is, most of your competitors are titling their email with unremarkable, unengaging and uncreative titles like:

YOU WRITE: Your name came up in a conversation recently…THEY THINK: Sweet! I’d like to hear more about this…

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OK. One final note about email follow up…

Don’t bait and switch people.

Give customers a valid reason for your persistence. Make sure your subject line ACTUALLY has something to do with your message, and isn’t just some trick to get them to open your email. People hate being duped like that.

Ultimately, it’s all about engagement, curiosity and emotion.

It’s about making the subject lines of your email fun, creative, memorable and attractive.

LET ME ASK YA THIS...If your customers receive hundreds of emails a day, what’s going to make them want to open YOURS first?

LET ME SUGGEST THIS...What are your Top Five Best Email Subject Lines? Share them here!