Photographer David Sims nabbed, once again, the Spring 2012 Ad Campaign for Alexander McQueen, capturing effortlessly the spirit of the clothes and more so the designer who created them, Sarah Burton.

With the campaign images based on 3 iconic peices from the Spring 2012 Collection, model Zuzanna Bijoch portrays an ethereal creature enveloped by couture. With her face caged in lace and her body ensconced in coral and a sea of chiffon ruffles, Bijochs’ lightened skin intensifies the colors and detail of the dresses.