Four Reasons Your Boss Should Care About Social Media for SEO

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We’ve all heard the arguments and dismissals. Twitter: “How can you say anything useful in 140 characters or less?” Facebook: “It’s a total waste of time.” “We don’t need friends. We need sales.” It can still be surprisingly difficult to justify why social media is relevant to business. With that in mind, here are some thoughts and justifications to help convince the remaining doubters on why your organization should reconsider its position and get actively involved in one or more social media channels.