"DataBar is the new barcode standard for compact barcodes on coupons, perishables, and more," said Travis J. Hicks, Chief Operating Officer. "Apparent continues its commitment to designers and professionals to create easy-to-use Mac barcode image generation tools that keep up with industry trends and the standards of today and tomorrow."

DataBar (also called RSS), the new barcode standard for compact item identification and coupons, will come into heavy active use starting in January 2010. Barcode Producer supports all seven DataBar types:

Pricing and Availability:
Barcode Producer 5.5 is immediately available for download and purchase. Barcode Producer 5.5 is $199.00 (USD); updates from version 5.0 or later are free of charge. Barcode Producer DataBar Plug-In is an optional add-on for $299.00 (USD). Barcode Producer is for Mac OS X 10.4 or later; a cross-platform version for Windows PCs is also available for download as a preview release.

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