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Rose Heichelbech

As the way we consume media and entertainment has changed, so too has the way advertisers try to sell us their ideas. Whether it’s a 30-second spot on the radio or a pre-rolled commercial before our favorite Youtube video, ads are always changing with the times. Before color TV, special effects, or million-dollar advertising campaigns, TV commercials were comparatively modest affairs. You may have a hard time believing it, but it was 75 years ago when the first commercial aired on television. The ad was a 10-second clip for Bulova Watches that premiered during a Dodgers-Phillies game on New York’s NWBT station. Take a look at it, and you’ll notice just how much things have changed. This kind of commercial would never be successful today!