Fast forward to 2011, and we have Radiohead’s latest distribution model: their new album The King of Limbs is only available on their site for a price of $9 and up (depending on which version you get). The release date was February 18, 2011. But even if I call myself a mild-to-moderate Radiohead fan (have — and have paid for — most their music), I haven’t yet listened to “The King of Limbs.” Here’s why:

So where does Radiohead land in my music purchase process? Nowhere. It’s not on Zune, Amazon MP3, or iTunes. And Amazon has the CD listed with a release date of March 29, 2011, but with no extras included.

So why don’t I just go to Radiohead’s site and pay them directly?

That’s not where I shop.

That’s not where I trust my credit card to be stored/used.

That’s not where automated services reside post-purchase to make sure my downloads automatically integrate into my two platforms for music organization (Zune & iTunes).

In short, the fulfillment experience is messy. That’s what I’d expect if I were to opt-in to pirating music. But if I’m paying? It needs to be seamless.

Radiohead should stick with what they know: music. And I’d rather make a statement by not purchasing Radiohead’s album, than make a statement by jumping through their hoops.