Hunterdon Healthcare is raising funds to help pay for the treatment of the 31 victims of the Boston Marathon bombing. The campaign, called “270 Miles for Boston,” includes the July 28 5K race at the balloon festival in Readington Township and two special days at its Health and Wellness Centers.

Today at the Clinton Township Health and Wellness Center, a stationary bicycle is set up in the lobby from 5 a.m. to closing at 9:45 p.m. Staffers are taking turns riding the bike and inviting all who enter the building to contribute to the cause. The idea for this activity was presented by Jen Exley, lifeguard and front-desk coordinator at Clinton Township wellness center. She took the first ride of the day.

The daylong stunt will be repeated at the Health and Wellness Center near Whitehouse Station on Tuesday, July 23.

There are other ongoing ways to contribute to the cause.

The fundraising initiative builds on Hunterdon Healthcare’s sponsorship of the fourth annual Running With the Bulloons 5K Race and Family Fun Run at the Quick Chek N.J. Festival of Ballooning at Solberg Airport. Additional funds raised by 5K participants will support Boston General Hospital’s Emergency Response Fund, which was established to support immediate response to devastating events such as the April 15 Boston Marathon tragedy.

Hunterdon Healthcare’s goal is to raise $10,000 by race day on Sunday, July 28, and the money will be used to provide social services support for victims and families of disasters and will support emergency care, disaster relief and disaster preparedness training. Caring for the 31 people injured by the bombs

“During tragedies like the Boston Marathon bombing, physicians, nurses and other medical personnel are on the front line, working around the clock to care for the injured,” explains Hunterdon Healthcare CEO and President Robert Wise. “As the largest trauma center in the Boston area, Massachusetts General saw an influx of patients needing urgent, live-saving care. The hospital and the patients incurred substantial expenses, and we are proud to support the Boston community as they continue to deal with the effects of the tragic events.”

To participate in Hunterdon Healthcare’s 270 Miles for Boston fundraiser, individuals can pledge to walk, run or bike a specified number of miles — whether at one of the Hunterdon Wellness Centers, or a local gym, park or neighborhood — and donate to the cause through Hunterdon Healthcare’s ‘270 Miles for Boston’ charity Facebook app, visiting one of the Hunterdon Healthcare Wellness Centers in Clinton Township and Whitehouse Station, or by visiting active.com/donate/270milesforboston.

The Hunterdon Wellness Centers will be hosting a 270 Miles for Boston team challenge for its members, pitting men versus women, in a friendly competition to raise money for the cause. Participants will donate $10 and commit to run 270 miles or an equivalent form of exercise from now until the end of July. Members can sign up at their local Wellness Center. Specific details about the men versus women challenge are available at both Wellness Centers. In addition, the dedicated staff at Hunterdon Healthcare will be creating Running with the Bulloons 5K fundraising teams, to raise 270 miles’ worth of donations for the cause.

“Like” Hunterdon Healthcare’s Facebook page for updates on the 270 Miles for Boston challenge and healthy training tips: facebook.com/HunterdonHealthcare.