Salesforce World Tour London

It’s that time of year again! The annual Salesforce world tour is back in London and there’s loads of new content to take in! The Salesforce World Tour events are a great way for you to connect with the local community and spend the day learning. This year, there is lots of GDPR content for you to sink your teeth into!

Sessions

There are a number of GDPR focused sessions this year being provided by Salesforce. These can be a great opportunity for you to get an overview of the their offerings and as questions direct to the teams overlooking the programmes!

Session: App Strategies in the Age of GDPR

Time: 12:30 -13:00

The EU General Data Protection Regulation (GDPR) can have major impacts on application development and present a compliance burden for IT. But apps are the lifeblood of modern business, and the ability to innovate and customise apps can provide critical competitiveness and differentiation.

Join our session to hear how GDPR can be transformed into an app innovation opportunity for your business and hear from Salesforce experts as they discuss;

Key principles of the GDPR that impact application development

The benefits of developing on the Salesforce Lightning Platform

GDPR-ready features of the Lightning Platform that can help organisations develop applications that accelerate their readiness for the GDPR

Session: Marketing in the Age of Privacy, Trust & GDPR

Time: 14:15 -14:45

It’s never been a more exciting time to be a marketer. Yet, the spotlight continues to shine on the marketing and advertising industry when it comes to privacy, the use of data and the trust between brands and their customers. GDPR is a significant milestone on the ‘trust’ journey, but it’s unlikely to be the last step in a journey that’s making marketers think again about the value they deliver to customers. Marketers who think about and act on GDPR as a opportunity to deliver better value are the the ones that will shine through. Attend this session to learn from marketers, privacy and GDPR experts, marketing industry specialists, and the Salesforce team about how you can thrive in the age of privacy, trust and GDPR.

Session: Accelerate Your GDPR Readiness with Salesforce

Time: 15:30 – 15:50

With data protection regulations like GDPR on the horizon and many more coming thereafter, there is no better time for businesses to re-examine their technology infrastructure. But what is an optimal technology framework to protect personal data so your organisation can more easily address the GDPR and future data protection and privacy regulations? Come hear how Salesforce can advance GDPR and security readiness, and tips on building a technology infrastructure that effectively addresses privacy and data protection regulations.

Learning

The World Tour Events are a fantastic opportunity for you to have your questions answered! You can visit the Trailhead area to get started on your adventure or visit any of the Ask an Expert booths!My number one tip for anyone looking for answers is to visit the ‘Learn how to be a security expert‘ booth! You can come and learn all about the Individual Object, Salesforce Shield, & security best practice! As a bonus, you can find me volunteering here from 9-10:30 am!

App Exchange & Partners

The ISV & Partner community are a great way to accelerate your GDPR compliance programmes. They have the experience of managing multiple Salesforce environments and always being on the front foot when it comes technology trends.

CLOUT is a Salesforce partner that is taking the GDPR very seriously, they have put together a comprehensive quick start programme and are doing lots to help customers around the EU Prepare! They will be in attendance so definitely seek them out!

Elements.cloud have built out a full GDPR solution from both a business process perspective as well as a data permission management system! This is a must have when tracking your lawful basis to process, storage, & purpose limitations!

Jitterbit is an awesome integration platform that is now fully GDPR Compliant! It is very important that you fully understand your data estate under the regulations and they can really help you get your data linked up!

Odaseva have created a fantastic platform for archiving and backing up within Salesforce! Under the regulation, you must really understand how your data archival process works and ensure you are keeping compliant.

Win a trip to Dreamforce!

I’m sure there will be loads of security and privacy content to take in at Dreamforce this year! Salesforce are giving you the chance to win a full Dreamforce pass, travel, and accommodation to San Francisco!

How are you complying?

About the Author

Stephan Garcia

Stephan's experience in data protection stems form early exposure to HIPPA in the medical space. Over the last 5 years, he has shifted his focus onto the Salesforce.com platform. Combining his experience of CRM and data compliance, he feels right at home when talking about the GDPR.