To illustrate the importance of marketer being able to read and write web-code the website of a leading SEO-firm is assessed in this post. What I will show is that even a world-class agency makes mistakes and sometimes also lack in their understanding of the web and its related tools and methodologies and the importance for digital marketers to learn how to read and write web code.

Creating design guidelines for any organisation it is therefore vital to create, not only great designs that solves the business problems for which you are consulted to resolve, but also that you create a design strategy that will be easy for the internal team to follow also after you have left.

‘Going viral’ has become the holy grail for marketers and business leaders. However, not all brands and campaigns are suitable for social media and going viral sometimes can become a company’s worst nightmare.