Shaker Village Identity & Brand Guide

overview

This project was a collaborative rebranding that I took part in at Seek Company. Shaker Village of Pleasant Hill is a getaway destination where visitors can learn about the Shaker culture, explore 40 miles of hiking trails, shop, see live music, and experience delicious, hearty dining. I was responsible for logo ideation, the brand guide and social media guide, color palette development, and the village map.

challenge

The objective for this identity was to modernize their brand while maintaining their unique heritage. We maintained their historic legacy by keeping their original “Shaker” tree in their visual language. We revived the brand by providing them with a fresh new color palette, updated photography and language, a new web and social media presence, and modern typography.