DISCOVER HOW TO BOOST LEADS OR SALES

It doesn’t matter what type of business you have or whether it’s a small, medium or large business, your customers need to feel that they and their priorities are your number one focus.

How are you going to accomplish this goal and generate more leads or sales for your own business, particularly if you have just started up your business and you don’t have a huge established customer base?

We are living in an ever-changing digital world and just like the Universe (where Planet Earth is a very small dot), these changes are speeding up and if you don’t keep up, your business will become extinct even before it has registered on anyone’s horizon.

Conventional Advertising and Traditional Marketing Methods cost a fortune and to be quite honest with you, in the current digital revolution which we are all experiencing, do not have what it takes to make your business grow over and above that of your competitors.

Before you become despondent and give up all together, relax and sit back. In our new series of Blog Posts, WebScripto Pty Ltd will guide you through the process of Digital Marketing and how it can assist you to build the presence of your Business online.

What is Digital Marketing?

According to Neil Patel, “digital marketing is any form of marketing products or services that involves electronic devices”. Identifying these Marketing Products and Services is where things can become very complicated, but it really doesn’t have to be. Yes, I have fallen into the trap of getting side-tracked with all the available products and services out there and this is my own story as well as my Guide to you as to how you can scale seemingly insurmountable obstacles and make your own business visible and active on the world wide web.

I have learned the hard way that getting side-tracked simply leads to procrastination, because all those hundreds of products available on Google can be overwhelming for anybody who is used to conventional marketing, but who are newcomers to Digital Marketing. When my husband and I started up our own new Website Design and Digital Marketing Agency in Pretoria we knew everything about communicating with people and how to negotiate good deals (after all we have worked for a Trade Union for more than 20 years), but, although we were used to writing Newsletters and Press Releases, we still had to learn about all the ins and outs of Digital Marketing. He had a qualification in website design and made that his focus, whilst the digital marketing part of the business fell to me. I had to learn fast, but I couldn’t do that with our limited budget and with all the hundreds and maybe even thousands of digital marketing resources out there.

As a writer myself (I published my first novel in 2009), I knew how to plan and as a negotiator in the union, I also knew how to strategise within a set budget and that’s what I sat down to do.

Determining a Digital Marketing Strategy

In short, according to Elissa Hudson from HubSpot “your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing”. During the next couple of weeks, I will show you the Digital Marketing Strategy which WebScripto Pty Ltd has applied to reach potential customers online and to grow the leads in our target market. This strategy focused on the following main points and in these coming weeks, I will tell you what worked for us and what didn’t:

Build Your Buyer Persona

Understand Your Customer Journey

Website Design

Search Engine Optimisation (SEO)

Pay-Per-Click Marketing (Google AdWords)

Social Media Optimisation

Video Marketing

Blogging & Content Marketing

Measuring and Analysing

Thomas Stern wrote a very good article on this subject in Business.Com. According to him, the key to any successful marketing strategy is to measure the results of a campaign to identify trends and improve ROI. This in my opinion encapsulates the everything that is important about measuring the success of your Marketing Strategy and Campaigns. After all, how will you know what worked and what didn’t and if in the end it was all worth it, if you didn’t measure your Campaigns?

In the coming weeks under each of the above subjects, I will tell you, how WebScripto measured and analysed every step in our Marketing Campaign and how we dealt with it. It is our sincere wish that what we learnt will be of value to someone else.

Call-To-Action

The most well-known phrase in the Digital Marketing Arena is that you must have a call to action when you blog. Well mine is:

Please subscribe for the next Blog Post in the Series.

Please feel free to let me know what you have experienced in your business in relation to Digital Marketing and whether you find such a series of Blog Posts helpful.

Website Maintenance

Website maintenance is important to any business, regardless of size. Your website is a worldwide window into your business and it can have a big impact on how the value of your product or service is perceived. All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and present new information, products and services to the public.

According to Cybervise, “If you are running an online store, website maintenance is equivalent to running a retail store. Product inventory, pricing, shipping all have to be maintained on a frequent basis. We recommend that online stores should perform maintenance at least on a weekly basis. Any delay in updates can instantly cost a business money, so plan for help before you find yourself in a crisis.”

Every website has to perform maintenance at some point or another. Whether it’s just to upgrade a portion of the site or because of some problem with the site, it’s an inevitable fact of website ownership.

According to B2C, there are five critical reasons why you should sign up for regular website maintenance with a web design agency.

“Keep Your Website Secure - A Forbes report from two years ago stated that every day 30,000 websites are hacked. This can easily be avoided by having a company handle your website maintenance — or by doing your updates in-house.

Improve User Experience - If your website isn’t user-friendly, why have a website at all? Updates to the software powering your website not only deals with security fixes but also add more useful features + make your website run smoother

Grow Your Website Traffic - If you launch your new website and never update it, why would an existing client/prospect come back to view it? Updating your website on a regular basis gives users a reason to come back!

Save Money - You may not have considered it, but paying an affordable monthly rate for website maintenance can save you a lot of money in the long run. What if your website is hacked, or if something else goes wrong and your website goes offline? This not only makes you and your company look bad but it could also be costly to fix. It’s a much better approach to be proactive in doing all of your normal website maintenance / updates.”

Search Engine Optimisation (SEO)

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines such as Google, Bing and Yahoo. Properly applied, search engine optimization allows your site to not only be seen by the search engines but, when a search term (either keywords or phrases) is entered, offers the ability to rank very high in the search engine results pages.

According to an article published in The Entrepreneur, SEO is one of the most powerful online marketing mediums there is, and it's critical to the success of your online business. The bottom line is, SEO done right can enable you to be found and ranked well in the sea of billions of existing web pages, and your visitors and your bank account will both love you for it.

It is not going to stop working any time soon – Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future.

It is cost-effective – Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI.

Search engines grabbing more market share – Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not? Without organic SEO in place, people will have a very hard time finding you and will instead find your competitors.

Rise of mobile bandwidth and local search optimization – Later this year, the amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this dramatic explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization.

Not having a healthy content profile is damaging – With each and every update to its search algorithm, Google and other engines change the way they look at websites.

Your competitors are doing it – “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.” Don’t let your competitors out manoeuvre you by ignoring this valuable tool for your business.”

E-Commerce Website

e-Commerce, also known as e-Business, or electronic business, is simply the sale and purchase of services and goods over and electronic medium, like the Internet. It also involves electronically transferring data and funds between two or more parties. Simply put, it is online shopping as we commonly know it.

According to an article published by Huffington Post, when it comes to successfully running your online business the ecommerce software that your website is built on can either be a supportive ally or a tormenting obstacle. If you make the wrong choice it can make the whole experience incredibly frustrating.

WooCommerce for example, is an excellent choice for Wordpress Users. According to IThemes, “From ease of use to SEO, control over inventory to mobile readiness, WooCommerce is the clear choice for your WordPress e-commerce site “

There are different types of e-Commerce websites. The most common type is retail selling, but there are many others too, like auction websites, business-to-business services, music portals, consultancy websites, finance management websites, and the like. WebScripto can help you create the perfect e-commerce website on any of these subjects.

Content Writing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Forbes succinctly put it: “Content marketing taps into the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before.”

According to the Content Marketing Institute, regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

Content strategy: Content strategy is part of most content marketing strategies.

There are a number of different types of Content Marketing, but what WebScripto wants to stress is the importance of Content Writing. Who wants to read a piece of content riddled with grammar and spelling mistakes, or where the point of the story is not clearly illustrated? Nobody. You will lose your customer within seconds after s/he has started to read about your product or advice.

According to an article published by the Huffington Post, “by creating a good content strategy, you will have the unique opportunity to offer meaning to your content and make it fulfil your business goal. The content will be branded, and it will be offering you a better exposure in the online world.”

Content that is well-researched and well-written by an experienced and skilled Content Writer is therefore crucial, not only to the products or services you are attempting to sell, but to your brand as a whole.

Content writers are professional writers who produce engaging content for use online. They're Internet-savvy individuals who create articles, blog posts, and other forms of written Web material.

Another important factor is to keep up a Blog that keeps your customer focused on your website and products. Google also attaches importance to the relevance of your content and whether or not you are consistently updating your website to keep it relevant and informative.

Graphic Design

There are no shortcuts for professional graphic design. Whether it's a logo, business card, or website, bad design drives away business. Design that’s to be experienced in an instant is the easiest to recognize. Designers arrange type, form, and image on posters, advertisements, packages, and other printed matter, as well as information visualizations and graphics for newspapers and magazines.

According to The Balance, graphic design can serve many functions, and to that end, it wears many hats. Just a few of the uses of graphic design include:

Logo Design

Signage

Corporate identity/ Branding

Printed materials (books, flyers, magazines, newspapers)

Online (banners, blogs, websites, etc)

Album covers

Greeting cards

Howdesign has identified 6 reasons why professional design is necessary:

First impressions matter.

Design can tell a story.

Branding makes a company memorable.

Creativity can be a differentiator.

Good design converts.

Spending more up-front saves time and money in the long run.

WebScripto can help your business with the memorable designs you need to make your brand stand out from your competitors. Contact us now for a free no-obligation quote.

Product Photography

Product photography is a branch of commercial photography which is about accurately but attractively representing a product. The principal application of product photography is in product catalogues and brochures, with a proportion of product images also being used in advertising. Commercial photography is photography which is shot for a commercial purpose, typically for use in commercial offset litho printing or in advertising. Commercial photography generally has the end purpose of selling a product or service.

We all know that human beings are visual by nature. A single snapshot of a product can provide more relevant information about the product’s quality than paragraphs of text.

Good quality product images are key to selling your products online, often we forget that the customer has not seen the products we are selling. Product images are a representation of the physical product that the customer will receive.

Let’s put some statistics behind our contention. The Industrial Marketer made a very good summation in this regard:

Articles with relevant images average 94% more total views than articles without images.

A press release with photos gets nearly 15% more online views than a text-only press release.

60% of consumers who use online search say they prefer to contact a business whose listing includes an image.

Nearly 70% of e-commerce website shoppers say the product image is very important when making their purchase decision.

Digital Marketing:

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. WebScripto is firmly of the view that no matter what kind of business you have, digital marketing methods and techniques can help you reach and expand your customer base.

According to Wikipedia, “in an ever more complex retail environment, customer engagement is essential but challenging. Retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer. The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products.”

Let us put some statistics behind the growing Digital Stratosphere and the importance of Digital Marketing in this environment. The Nielsen Company investigated and found the following: “The online retail ecosystem is fast evolving, and increasingly, shoppers no longer simply go to the nearest store. Rather, they grab the nearest digital device. And with the world at our fingertips, why only shop domestically? In fact, digital analytics firm e-Marketer projects that online retail sales will more than double between 2015 and 2019 and account for more than 12% of global sales by 2019. Retail therapy is giving way to e-tail therapy.”

WebScripto agrees with Forbes that, “the key to keeping up with the technological revolution is to fully embrace it, understand its potential and figure out how to properly integrate it into your larger strategy”.