According to a press release, the WSJ applications will remain free to download for each device and continue to offer a mixture of free and subscription content.

The new access model will be introduced from October 24 and hopes to expand the paying audience for Dow Jones’ content by highlighting the specialist, time-sensitive nature of its news.

“Our new mobile subscription model will enable us to continue to invest in the world’s most essential news content and deliver it to our subscribers wherever and whenever they want it,” said Gordon McLeod, president of the Wall Street Journal digital network, in the release.

“This transition also reinforces the value of our content on mobile, just as we’ve done online for more than a decade.”

Full access to the site from these applications will cost $2 per week for a mobile-only subscription. A subscription to mobile and the WSJ in print or online will cost $1 a week.

Print and online subscribers will have free access to content via the smartphone apps.

Full access to the site’s mobile site will only be granted to WSJ.com subscribers, the release added.

Walia will manage the technology across WSJ.com and Dow Jones’ sister websites Barrons and MarketWatch.

He joins the Journal from business and financial communications consultancy Financial Dynamics.

“Ruby’s success leading digital technology businesses within large media companies in this space will ensure our ability to innovate and continue to bring users the most effective digital experiences possible to our millions of loyal users,” said Gordon McLeod, president of the WSJ digital network, in a press release.