IBUS 702: International Business Strategy (2)

Managing across nation means managing across cultures, languages, institutions, time zones, governmental regulations, etc. In addition, multinationals (and the more recent phenomenon of off-shoring) are not always viewed in a positive light. International Business Strategy will explore both the benefits and challenges involved in managing activities across borders. Topics covered include: the analysis of fit between a company, its products and specific international markets; assessing and responding to competing pressures to hold down costs while adapting to local demands; and optimizing organizational structure to facilitate knowledge location and movement. Case studies are used to develop analytical and decision-making skills and also highlight the reality of environmental uncertainties influencing decision making in the international context. LECView current sections...