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Nikon D40x

PMA 2010 Report

Tuesday 6th, March 2007Posted by: Ralf Jurrien

The new model boasts a 0.2 megapixel CCD image sensor that combines with Nikon’s exclusive 3D Colour Matrix Metering II and auto white balance to produce quality shots that capture the vivid detail and true colour of the subject matter. The D40x is equipped with the compact, lightweight 3x 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens to provide superb picture sharpness and optimum contrast. The new D40x is also compatible with the 55-200mm VR Zoom-Nikkor telephoto and is ideal for extending the focal range as the user develops their photography skills. The new lens is fitted with an ED glass element, making it easier to achieve images with higher resolution and high contrast.

Nikon D40x D-SLR cameraThe Nikon D40x has a near instant power-up and a continuous shooting mode which allows the keen photographer to capture 100 jpeg images at three frames per second. The integrated auto focus ensures that shots are crisp and clear and Nikon’s innovative i-TTL flash control evaluates ideal flash exposure to ensure the image light is always correct, whatever the conditions. An additional ISO 100 setting extends the ISO range over the D40 giving photographers the flexibility to shoot in a variety of conditions at ease.

Nikon D40x digital reflex camera - PictureProject softwareAn ample 2.5-inch LCD screen means the budding photographer can view, manipulate and navigate their images with ease. Unique Nikon innovations make it possible to manipulate the images in-camera, allowing amateurs to achieve professional results. Nikon’s unique D-Lighting function improves areas of underexposure in images taken with too much back light by creating a copy of an image with added light and detail wherever necessary, leaving well-exposed areas untouched. Photographers are also able to fix red eye at the touch of a button or use the monochrome effect to produce a black and white image. Nikon’s exclusive PictureProject software makes it easy to edit, organise, transfer and share the high quality images. The camera comes complete with a longer-life battery.

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Nikon D40x SLR camera - Digital Vari program modesFor the creative photographer, Nikon’s user friendly scene-optimised Digital Vari-program modes helps the user to capture any scene with ease. The eight modes are designed to produce remarkable results by automatically calculating the best settings and ISO equivalent sensitivity for each scene.

Seamless integration - Nikon Total Digital Imaging System• Fully compatible (autofocus is supported) with AF-S and AF-I Nikkor lenses, which are equipped with an autofocus motor (Also compatible with most of the world-famous F-mount Nikkor lenses when in manual focus mode)• Supports the Nikon Creative Lighting System when using the SB-800, SB-600, SB-400, SB-R200 or the R1C1 Wireless Close-Up Speedlight system for accurate exposures via iTTL flash and versatile wireless operation• Nikon’s PictureProject software to share, organize and edit pictures with ease.• Capture NX software (available separately) for creative photo editing with NEF (RAW), JPEG and TIFF images. Thanks to U Point technology, by Nik Software, radical and subtle image enhancements are as easy as a few clicks

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).