"The people who are making most -- over 90%, by most estimates -- of the money from all the obnoxious and ubiquitous ads this fall have names unfamiliar to most people: Belo, Young Broadcasting, Cox, Fisher Broadcasting, Media General. And big names, of course, like ABC, Tribune, Gannett, NBC Universal."

But there are a lot of other names which are unfamiliar to most people, names like "American Crossroads." "America's Families First Action Fund." "American Action Network." "Commonsense Ten." (These, according to the Washington Post, are among the biggest special interest group midterm spenders.)

That leads me to question the value of the current idea in Washington that by merely "disclosing" who is funding campaign ads, voters will somehow be able to separate fact from fiction. As Meredith McGeeHee notes on the Campaign Legal Center blog,

"Congress should take heed of the Supreme Court’s 8-to-1 ruling in Citizens United in favor of disclosure, stating that such disclosure is not only constitutional, but is the expected and indeed necessary counter-balance to the new corporate right to expend unlimited funds in US elections.

"Justice Kennedy’s 8-1 majority Opinion stated on this point: 'The First Amendment protects political speech; and disclosure permits citizens and shareholders to react to the speech of corporate entities in a proper way.

"This transparency enables the electorate to make informed decisions and give proper weight to different speakers and messages.'”

The problem is that outside the Beltway, a majority of people who are watching local TV news peppered with campaign ads don’t even know who George Soros is. Lindsay Lohan, yes, Dick Armey? Doubtful. Really, just disclosing who paid for ads is no match for the magic of Madison Avenue Mad Men.

So We the People are caught in a trap. Elected officials spend 75% of their time doing what? Fundraising. Which means they are not spending their time doing the jobs we sent them to Washington to do. Billions of dollars are being poured into candidates coffers – and you can bet special interest strings are attached. And then – this is the kicker - most voters have no clue that televised ads can outright lie to voters. (Yes, most people think that truth in advertising laws apply to political ads; they do not.)

Really, considering that broadcasters are only licensed if they serve the Public Interest, shouldn't the public be served somewhere in this equation? Can't the FCC, as a condition of stations' licenses, require free airtime for debate or access to the publicly owned airwaves?

The answer is yes. But as in every case of the public interest v the corporate line, it's an uphill battle.

McGeeHee said in an interview Wednesday that "an aggressive FCC, if it properly interprets public interest obligations, has enormous amounts of power to make broadcasts responsive to the political system." But any FCC action would likely be challenged in court, and "the Roberts' Supreme Court, given Citizens United, will likely not look kindly at that. Broadcasters will argue that this would essentially be the government controlling speech."

Well, who is controlling speech now? Giant corporations who are in bed with broadcasters who, rather than serving the public interest, think they have a license to print money. According to a 2002 FCC study, TV broadcasters are earning as much as 46 percent profits. Although they argue
otherwise, they can provide real public service at election time and keep shareholders happy also.

Isn't it time the controlling agency, the FCC, defines and enforces the public interest obligations the broadcasters are mandated to follow? Isn't it time for the public to get real free speech over their own airwaves?

2 comments:

This seems like an excellent idea. How can I help it come to pass? Are there any organizations pushing this initiative? Obama may be in the White House, but he still needs people out here to make him do 'the right thing'.

Can we the people file a lawsuit against the FCC for not representing the public interest?? Most media (about 90%) is Republican owned and therefore, spewing out the propagada they want the public to hear. I do not see much progressive representation or, for that matter, any truth being portrayed.

CeaseSPIN.org News Quality Rating System

Top 40 Best Documentaries

About Me

Sue Wilson tells important stories which move politicians to act. She is the Emmy winning director of the media reform documentary "Broadcast Blues" and editor of SueWilsonReports.com.
Broadcast Blues sets its sights on media policy, and www.SueWilsonReports.com turns a critical eye on the media itself.
She recently formed an activist site, http://www.MediaActionCenter.net