Surge rolls to N.Y., L.A.

Published on December 17, 1997.

Coca-Cola Co. is expanding distribution of Surge, its year-old rival to Pepsi-Cola's strong performing Mountain Dew, to New York and Los Angeles, among other markets this month and next. The brand is currently available in 60% of the country. Coca-Cola said in the first 10 months in launch markets the brand posted a 1.3% share of the carbonated soft- drink category in the combined channels of supermarkets, convenience and petroleum stores. Leo Burnett USA, Chicago, handles.