Image enhancements are part of the new Haieramerica.com

“Over the past several months we have globalized the Haier brand through a consistent logo and company tagline, Smarter Life-Better Planet,” said Richard Block, Haier’s VP marketing, North America. “The next component of that strategy is our website, which now has a new look and much more consumer-friendly navigation.”

The new Haieramerica.com was designed to meet the needs of the consumer, with a cleaner look and enhanced imagery, as well as a more intuitive navigation that makes it significantly easier to search the site for particular product needs.

Along with technical improvements, the layout of products has been streamlined to provide more straightforward usability. The information that the consumer is seeking can be found upfront, often directly from the home page, where links to all product categories and company information are clearly displayed.

Additional enhancements include demonstration videos for key products and informational pages that walk the consumer through the decision-making process for purchasing such products as air conditioners. New features that center on consumer product education will roll out in the next few months, the company said.