The insurance company first looked to the character in the 1980s
when it wanted a lovable character to appeal to individual
customers. Together, the two created some iconic advertising that
few might've previously expected from the realm of insurance.

"We have a lot of affection for Snoopy," Chief Marketing
Officer Esther Lee told Bloomberg of the transition. "He’s rated
very high as a good friend and on approachability. Where he
didn’t rate as high is things like, as a leader, keeps promises,
is a good adviser."

Of course, Snoopy was a bit of a troublemaker in the
original comics, and had moments where he mocked his owner
Charlie Brown.

MetLife also announced it has a new
tagline: “MetLife. Navigating life
together."