There will probably be little moments of gore interspersed throughout the action
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I think the level of violence will be on the same level as the Trilogy. That is to say, I think there will be moments of slight gore interspersed throughout the relatively bloodless but exhilarating action scenes.

If you slow down the second trailer (around the part where Thorin's VO is going on about "I would take these dwarves over any army") you'll see an example go what I mean. Whiel the wares are running through Golbintown, One of the dwarves (Ori, I think, based on the hair) disarms a Golbin who is menacing them with a sword. Then Gloin runs past and gives the same Golbin a good WHACK in the face with his pole arm. If you look at the last few frames, there is a small spurt of black blood coming out of the Goblin's face (he's not facing camera).

The moment reminded me of the moment in Fellowship where Aragorn decapitated the Moria Goblin in Balin's tomb. You can just barely see it if you're watching it at full speed. If you slow the film down, it's actually a pretty graphic moment. But because it's edited in with all the chaos of the battle, your mind only subconsciously registers it when you see it for the first time.