Turismo de Portugal published on 17 April 2014 some statistical data regarding the first two months of tourism accommodation in Madeira.

Driving the 15,7% accumulated total revenue growth during January and February 2014 is the increased hotel occupation as well as the slightly better ARR which are being achieved by hotels.

UK and Germany remain the largest markets to Madeira, with the UK showing the largest quantitative growth (17,2% growth generating 208,3 K bed nights) which Sweden shows the largest % growth of 71% to 37,8 K bed nights.

The strategy to maintain and retain this growth when competing destinations return to an acceptable security level is no doubt a key challenge Madeira as a destination must address as well as promotion and air flight capacity over the winter season.

The UK Market in 2012 under performing in 2012

Promotion, offer, availability, distribution, price, convenience of flight times ... what are your thoughts on why the UK Market is under performing compared to previous years, when the UK Market itself continues to travel?

Pela fé e pela dorDN Madeira 13 JAN 2012A great article on the need for long term structured strategy for Tourism rather than "coastline navigation" and a clever link to faith - based on belief through a clear vision, leadership, ongoing research and reading and humbly acting on the messages passed over time.