The brothers share the best strategies for helping develop superb presentations through appropriate preparation, establishing expertise, building a connection and, most importantly, overcoming objection.

These cutting-edge tactics will ensure every appointment ends with a signed contract.

You should begin your planning process weeks before your presentation. This will allow time for your ideas to evolve and develop as you polish your delivery.

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A step-by-step approach, including brain dump, rehearsal and transforming ideas into a perfected presentation, ensure you can deliver every presentation with control and unwavering confidence in any environment.

2. Know the local market.

The brothers stress that doing your homework and going the extra mile to understand your clients’ goals will separate you from the pack.

Knowing details about the property itself and the surrounding market are critical, but giving them insight that they wouldn’t find anywhere else creates trust and a stronger presentation.

As Corey says, control your environment. Get photos of the location. Make sure you can present the site with your eyes closed. (You shouldn’t have to do that, though.)

Presentations are as necessary as they are excruciating. However, with proper preparation and research — and the tips that Casey and Corey provide — you’ll have a step up in the jungle that is the listing pitch.

Corey Wright is the co-founder of WingWire, a custom website and blogging service for real estate agents, and co-host of Modern American Realtor, a podcast for the modern agent. You can connect with him on LinkedIn or Instagram (@filbertsteiner).

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