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New EUROSPAR TV Ad

Country music maestro and viral sensation Marty Mone hits all the right notes in the brand new EUROSPAR television advertisement.This new ad has been designed to tie in with EUROSPARs new strategic direction and positioning as ‘Your Community Supermarket’. This tagline has been specifically chosen as the campaign seeks to highlight the communities, families, schools and charities that can benefit from having a EUROSPAR in their local area.

The lyrics of Monaghan artist, Marty Mone’s, catchy song ‘Hit the Diff’ have been rewritten to form the ads backing track. This tune plays as a journey through a typical day in a EUROSPAR community supermarket unfolds featuring local suppliers, in-store customer service advisors and the unveiling of a communal defibrillator. First aired on Saturday 3rd June, the ad was filmed at EUROSPAR Maghaberry and produced by award-winning Belfast agency, Genesis Advertising and directed by Micky O'Neill from Spot On.

Head of brand marketing at Henderson Group Bronagh Henderson said the new ad was a way of further establishing roots in local communities. “Our ambition for this year is to open at least 10 more EUROSPARs in local communities, provide concessions that communities need, invest even further in the brand and communicating that messaging to shoppers." “Every positive element that a EUROSPAR brings to a community is covered in our new strategy, and shown in the ad, which culminates in a big party with Marty Mone performing. It's fun and fresh and we're delighted with the outcome," she added.