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It should come as no surprise that the prime time for online video viewing is now the same as it is for traditional TV, but now we’re seeing research to prove that out. As more viewing moves to mobile, tablet, and connected TV devices, the amount of viewing that happens online during the prime time

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Content Marketing: Why Online Video Is Vital If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a source for content marketing, as highlighted by the recent B2B Demand Generation Benchmark Survey for 2012. The take-away? Most respondents prefer video over white papers,

Getting millions of online video views from people who aren’t interested in your product and don’t intend to purchase it doesn’t help you move the marketing effectiveness needle. Regardless of whether your online video goes viral, online video can be a strong marketing tool to add to your marketing mix. Your marketing goals will probably