UPDATESkoda VisionD Design Study reveals new logo, design language

Skoda has revealed an early preview of its new Skoda VisionD Design Study concept it plans to unveil in full at tonight’s Geneva Motor Show. The car presents a glimpse of Skoda’s new design language and also showcases Skoda’s new badge logo.

Looking rather handsome, the Skoda VisionD was created under Skoda’s new design philosophy, a philosophy that is similar to Volkswagen’s current language but at the same time, one that distinctly separates the two companies.

The VisionD offers a five-door hatch layout with a swooping rear section and a large glass panel that runs from the windscreen, over the entire length of the roof, down to edge of the rear hatch. With the five-door layout and short front and rear overhangs, Skoda says the cabin is capable of offering class-leading interior room.

As for the new logo, Skoda has adopted a green-winged arrow encircled in the traditional fashion. Jurgen Stackmann, the Board Member for marketing and sales, recently announced,

“We are keen to express the new power of our brand not only through our future products, but also in the way we present ourselves to partners and customers.

The old logo has more character, steeped in history as it is, although I guess the ‘winged arrow’ has been retained to link the two… I dunno, the new logo is a little too clinical for me, a little too industrial-design language, like something you might find on premium-grade medical equipment. It may grow on me over time.

Octavia is 3k GBP ($5k) cheaper, yet over here its pretty much the same price.

As always we are getting ripped off here in Oz…wouldn’t you buy a Skoda over VW if it was $5k cheaper? I sure know what I’d do….

Ezzagun

Scott, don’t forget that Skoda Australia IS actually Volkswagen Australia… so the pricing of Skodas here in Oz may represent more of a brand-placement strategy by VW Aust than anything else, ie they don’t want Skoda sales to cannabilise VW sales to any great extent.

bangel

You will get a discount on a skoda , not so easy on vw .

Homer

Stuff the logo, that’s a pretty good looking car!

Peter

Scott the Octavia 118 TSI is a larger car with a lot more standard kit including the RNS510 voice control touch screen nav with voice control,30 gig hard drive and LCD DVD player

Valet Dabess

Wwwwwwwwwwwow… a decent looking skoda

Techie

It looks like its the same design language as their current cars…? Ie the headlight to grille relationship, the flat roof, notchbak rear, flat tailights. I see no ‘new’ language at all, just a more modern car.

Jimmy

I’d buy a Skoda Octavia if they weren’t so damn ugly. They’re one of the best value cars going around. Here’s hoping this concept is a solid indication of the next generation Octavia.

Andrew Juma

That car looks amazing. If it was from Audi, Volkswagen, BMW or Mercedes, it would sell in droves. But Skoda still has an image problem. Perhaps more investment in advertising to boost the “cool” points.

bangel

Not so in germany saw droves of them in munich , which is BMW homeland .

Ox

I heard the badge nicknamed as the flying turkey ha!

3D4

Ha ha, you obviously have no idea what you talking about…

Save It for the track

The 118tsi in the Octavia is the same 1.8T as Passat and in Audi, not the twincharge 118tsi in Golf’s. More standard kit, larger than a Golf (almost Passat size), for golf (or a bit less) money. Wagons aside, the sedan (liftback) is much more practical and roomy than a Golf, I know if I was in the market for a small/medium sedan or hatch, I’d probably go Skoda if I was going to hang onto it for more than five years. After all with 560L of boot space, the Octavia sedan (liftback) has more cargo room than Falcon or Commodore sedans. And Octavia wagons are just about Passat size, with more standard kit.

Golfschwein

Octavia uses Golf’s wheelbase and tracks. Width is within cooee, but they’re longer, courtesy of the beaut boot.

PROJET – L

I went from a Passat to an Octavia Wagon.
Best car decision I’ve made in a long time.
It looks like they have toned the shape of headlights down a bit now that Mercedes have decided to copy the Octavia headlights in the C class update.

Aussieitalian

impressive looking vehicle. hopefully the end result will look as suave as the concept.
great work skoda

Shak

Umm, it doesn’t look as if they actually changed anything much in their design language. They still have the same essential headlight and tailight design, and the profile looks mostly the same. All it looks like they did is modernise the actual lines on the car.

Golfschwein

The design has an edgy starkness that I so liked about certain Audis once, like the first TT and the 1997 A6.