Tag: Amazon Ads

Tinuiti has recently released the Amazon Ads Benchmark Report Q3 2019. This report aimed at benchmarking the key metrics across Amazon’s advertising suite, based on samples of more than $400 million in ad spend that Tinuiti has under management. What’s in the “Amazon Ads Benchmark Report Q3 2019”: This Report Includes Insights On: How fast …

Have you ever run an external traffic campaign before? Do you want to drive traffic to your Amazon listing? LandingCube launched its definitive guide filled with actionable information that you can implement in your Amazon business. The guide focuses mainly on driving traffic from outside of Amazon to your product page. (This is usually called …

In the past decade, there has been a dramatic change in the way consumers have handled their shopping. Although consumers continue to purchase from a physical store, they tend to shop online since it frees the customer from personally visiting the store. online shopping has its advantages as it reduces the effort of traveling to …

The retail industry has undergone a significant transformation over the past decade, largely due to the disruptive force commonly referred to as the “Amazon Effect”. When it comes to Amazon’s recent acquisitions, consumers are even more optimistic about convenience in the future. When asking the USA consumers about their perception of Amazon’s growth in the …

From choosing the right product to advertising techniques and inventory management—there’s a large number of factors to carefully consider when launching a new product on the e-commerce giant, Amazon. Amazon has a credit of making swift changes, and in 2017 they announced they will no longer permit free or discounted products in exchange for reviews. …

Amazon announced on Friday, 31st of May, that it will buy Sizmek’s ad server business and dynamic content optimization (DCO) solution. This deal follows a two-month sales review since Sizmek declared bankruptcy back in March, 2019. Following its bankruptcy, Sizmek’s liquidated assets are recognized for how beneficial they can be. The platform’s scale and server …

Back to 2017, the ad revenue of the e-commerce giant ‘Amazon’ in the US has grown to over $1.65 billion, according to eMarketer. That’s more than a 500% increase in just six years. By 2019, that number is set to double again. – So, the question here is “how can your brand leverage this fast-growing, …

Today, Amazon’s Marketplace has become more sophisticated and competitive environment over the last few years. Digital advertising only still growing in complexity, prevalence, and importance for brands on Amazon. One of the key reasons brands are dedicating more digital advertising spend on Amazon is because it has become the central hub for online shopping. “The …