George is a Research Scientist with the MIT Sloan Initiative on the Digital Economy. His research and teaching focus on digital technology leadership and innovation. An award-winning author of three books and dozens of other contributions, he helps senior executives drive new competitive advantage through technology.

Leading Digital: Turning Technology Into Business Transformation

The next imminent phase of digital transformation – driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices – will make everything that’s happened so far seem like a prelude. Until now, changes in the digital realm have focused on high tech and media companies – less than 10% of the business economy. This book offers the blueprint for the rest of us.

Announcements

I've been delighted by the response to our new book Leading Digital.

There are articles in media outlets from Forbes to The Hindu Business Line. People have been calling to give great examples or ask me to share my research with their colleagues. I'm speaking at industry events and senior executive workshops around the world.