Weibo (Sina Weibo) - China Microblogging News & Insights

Weibo, short for MicroBlog, is one of the top social networking website in China with 313 million monthly active users. Users can publish posts and follow other users, celebrities, businesses, and government agencies on Weibo. Read the full Weibo introduction guide here »

Varieties of communities are built online and organized by companies, interest groups, or entrepreneurs in China. The most frequently used platforms of communications in the online communities are WeChat Group, QQ Group, and WeChat Official Account.

China internet celebrities, often called Wang Hong, refer to those who become famous on the internet. They may catch people’s eyes because of certain events or behaviors and earn followers and fans on social platforms.