Mystery Shopping - Mysterious Way To
Improve Customer Care

by Joseph Then

Performance analysis and mystery shopping is crucial for any modern
business. It is an important part of improving quality of service
and enhancing sales so that the business progresses and rules the
market. The company that proves its competence gains maximum number
of clients.

The stores and companies try out various ways of improving their
customer services. They go out of their ways to find out where the
drawback lies. Some managers do it stealthily but the smarter ones
hire someone else to do the job. Mystery shopping service is one of
the mysterious ways of building the relationship with the customers.

Whenever you decide to hire a mystery shopper service, just make
sure that you hire the reputed one. A good company would sit with
you to discuss the evaluation sheet so that the results are exactly
the way you are looking for. The mission of the mystery shopper
after this would be to enter your store or shop and locate the areas
of deep concern that had created hindrance in the growth of your
store.

Telephone Mystery Shopping

Telephone mystery shopping is another aspect of mystery shopping
that ensures that the customers' calls are attended well and their
queries are answered properly to rectify their confusions. The
procedure is the same; a mystery caller would call up in the store
and gather the valuable information regarding employees'
performance.

Telephone mystery shopping is the most reliable source of gauging
the customer services over the phone. If the managers themselves
call in the store there are chances that they may get caught or
their findings could be biased. Whereas a thorough professional
mystery shopper would definitely know the ways to carry out the
survey so that the best results are obtained in the end. They take
large sample of calls, gage specific aspects, and study data in ten
different ways.

Whatever be the type of mystery services provided by the company
telephonic or otherwise, it is counted as best if it is flexible,
have years of experience, depth and a good background. To compare
the services of good companies browse the Internet. You can also get
help from web vendors that provide excellent tools so that you can
enhance your level of phone services.

Good phone service is the key to customer satisfaction. Picking
up the phone and inquiring about the type of products and services
offered is the general practice among the customers. To answer these
calls appropriately you need skilled and trained customer care
professionals in your shops and stores. There are some companies
that provide pre-evaluation screening of the employees. It helps to
highlight the good and the bad qualities of the employee before
recruiting them. It is very helpful for the stores.

There are various companies that have been imparting performance
analysis programs in the form of video mystery shopping, training
services and telephone mystery shopping. Many UK and overseas
businesses including the big and famous showrooms to small
retailers, all have benefitted from the these mystery shopping
programs, especially the telephonic mystery shopping one. Through
these programs they have managed to,

- Get an insight picture of what opinion do their customers hold
for their products and services. - Expand their businesses on the
basis of higher customer satisfaction. - Learn about the problem
areas of their employees and ways to improve them. - Retain more
sales associates, as there is increased feeling of satisfaction in
them.

Customer satisfaction should be the first priority of any
business. One can opt for mystery shopping not only when one has
started out but undoubtedly it is needed more to maintain the
standards of one's store

About the Author: Joseph operates an online resource
providing mystery shoppers an avenue to locate more companies to
hire them for mystery shopping tasks. You can read more about the
resource at:
http://www.mysteryshopperresource.com, the place for Mystery
Shopper Resource