Microsoft’s super-exciting Sky TV on Xbox with social interaction

I’m watching Microsoft’s Steve Ballmer present a session on cloud computing. It’s been underwhelming so far, but I was interested to see how Sky TV will look on Xbox 360 (though I’d readily swap it for BBC iPlayer, which Microsoft seems to be obstructing). The key point: you can watch with your Xbox Live friends and interact during the broadcast.

The broadcast was coming all the way from the UK to west coast USA, which was apparently why the avatars spent some time watching a buffering thermometer. Still, it worked eventually.