Resources, Tools, and Tips for Building Apps

With panelists from AppLovin, Digitas, and SnipSnap, our first panel of the day was a deep dive into the secrets of engaging and retaining users throughout the lifecycle of an app.

User acquisition was the primary discussion topic, with the panelists encouraging developers not to spend money on installs until every user action is properly tracked and their UA funnel is simple to push users through.

Relationship building was a key topic as well, with Kyle Martin of SnipSnap explaining to the audience that researching people on different product teams within Apple's App Store is a great way to get your app noticed and potentially featured.

The importance of incentivizing users was a major topic of discussion. Panelists agreed that the easiest way to ensure paying users continue to monetize is to engage them with physical and virtual rewards, making their user experience valuable.