Now it’s bloggers’ turn for junkets: Cape Town Tourism looks to new media for coverage

- Jul 24, 2012 1:25 am

Skift Take

Blogging has real benefits for destination marketing, but the iAmbassador program (and others like it) create a false sense of value based upon a wave of chatter without any corresponding mainstream interest.

— Jason Clampet

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Cape Town Tourism has engaged four top international travel bloggers to share their experience of Cape Town as they uncover the destination and detail their adventures to the world in a week of diverse experiences in and around the city.