Singapore - January 9, 2006 - Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today announced that the Zen Vision:M portable media player won the “Best of CES” 2006 award in the MP3 and Portable Video category and that it also won the overall “Best in Show” award. This is the fourth consecutive year that Creative has won a “Best of CES” award.

Selected by CNET’s unbiased, expert editors, winners were recognized as the hottest products in their respective technology categories for their unmatched innovation and creativity, and their ability to excite consumers and make their way into everyday life. CNET’s editors received and reviewed hundreds of entries, and combed the CES show floor for products to consider for the prestigious award.

“The Consumer Electronics Show (CES) is the largest trade show in the United States, and the Creative Zen Vision:M beat thousands of other companies and all the big names in consumer electronics from all over the world to win not only the ‘Best of CES’ award for the MP3 and portable video category, but also the overall ‘Best in Show’ award as the best product at the entire CES 2006,” said Sim Wong Hoo, chairman and CEO of Creative. “This is the most powerful endorsement one can have in our industry and it is a reaffirmation of our strategy to provide the coolest-looking, most feature-rich portable media players. The Zen Vision:M outclasses all the competition by providing more features, cooler design, 262,144 vivid colors, longer battery life and supporting numerous subscription and download music sites. It can carry up to 15,000 songs, 120 hours of video or tens of thousands of digital photos, and it comes in five gorgeous high-gloss colors. And now with this prestigious overall ‘Best of CES’ award, the Zen Vision:M can become the coolest MP3 and media player in the world.”

“By winning a CNET Best of CES Award, the Creative Zen Vision:M sets a standard within its sector for others to follow,” said Brian Cooley, editor at large at CNET.com. “Each year at CES, CNET scours the show floor to bring extensive coverage to our passionate community of consumers, who look to our editors for the best new products at the show, and the Creative Zen Vision:M is without doubt one of the hottest products at CES 2006.”

The Zen Vision:M supports music subscription services including Yahoo! Music Unlimited, Napster To Go and Rhapsody To Go. The Zen Vision:M also supports downloads from online music stores including Yahoo! Music, Soundbuzz, Napster, MSN Music and AOL Music Now. The rechargeable battery provides up to 14 hours of music playback. The Zen Vision:M delivers up to four hours of video playback and provides extensive video format support, including MPEG-2, MPEG-4 Simple Profile formats such as Xvid, WMV, and MJPEG. The Zen Vision:M also supports TiVoToGo for free viewing of TV shows recorded on a TiVo personal video recorder, digitized home movies transferred from the PC, and video blogs from ZenCast.com and companies such as RocketBoom.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed Zen™ and MuVo® MP3 players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

This announcement relates to products launched in the United States. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Zen, MuVo and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd. in the United States and other countries. All other brand names are trademarks of their respective owners.