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HomeEnglishDrastic changes in the TV to attract viewers and increase profits

Drastic changes in the TV to attract viewers and increase profits

Drastic changes in the TV to attract viewers and increase profits: Has become the Middle East and North Africa represent a real and growing content market
where competing pay-TV companies and free TV and offers added services
to attract viewers and is seeking to increase their profits on the video
content, but there is a question critical on how to achieve this, in
spite of the various strategies that have begun In conformation, both
here and in the region or in the more mature in Western Europe and the
United States markets.

On this issue, he said Abdulaziz Alhlil Regional Director for firm IDC in Saudi Arabia, Kuwait and Bahrain,
"the means of social communication and customize the content has become
one of the fundamental aspects of attracting young people who
constitute a large class in Almntqh.utlab the ability to take advantage
of customer data and analyzed accurately a key role, and enable service
providers to customize the content of the offers they make through
precise proposals and automatic directed viewers to individuals, on the
advantages that prefer to watch them and that will not be able to watch
them in the event of lack of access to the service. And achieved "the
employment of the games in favor of action initiatives" Gamification
success, and provided insights sophisticated clients and helped to
understand the behavior of customers better. "

Alhlil
He added that the viewing habits transmitted in the region on a regular
basis from traditional TV sources over recent years, which is no longer
the market is structured sweet watch live TV on the big screens, and
became days sitting in the living room at seven and a half hours each
evening to watch your favorite thing of the past, under the offer "TV
everywhere", such as digital video recorders, and video services on
demand options, and direct video platforms, which provide the ability to
content consumption anywhere, any place and a decision by the viewer.

Alhlil
indicates that the evolution of the behavior of the viewer, the
attention turns significantly to the video content, under activate the
service providers the ability to participate and interact with
consumers. Moreover, many of the featured content services to
competition launches in the Middle East, including the Go service from
OSN, and service Anfishn of Saudi Telecom Company, and service Icflix,
and service and service istikana.com StarzPlay. And it displays the
providers of these additional services on-demand content without the
need for ongoing subscriptions, and have the ability to make a
significant change in the region, just like Amazon and Netflix in the
ability of the United States.

He also confirmed that we
will see Alhlil along with the emergence of digital advertising
strategies in the region, where companies such as Du and Etisalat began
experimenting with the deployment of dynamic ads DAI techniques in an
attempt to make the best of advertising revenues across video content.
Elsewhere in the region, was the introduction of new payment systems and
innovative impact in helping to take advantage of the upcoming
mega-customers in the Middle East and North Africa base, the base is not
willing or are simply not able to pay for the service through
traditional channels.

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