These events, along with Walmart, Amazon, and eBay’s announcements that they will no longer sell Confederate flag-themed merchandise, have unsurprisingly caused a backlash from Confederate flag supporters, who argue that these bans infringe upon their rights, and that the flag is a symbol of heritage, rather than racism. It’s important to realize, however, that these sentiments are certainly not universal among people from the South. In a BuzzFeed video posted yesterday, people hailing from Kentucky, Virginia, Louisiana, North Carolina, Tennessee, and Florida discuss their experiences with the Confederate flag growing up and what the flag meant for them.

One person’s comment highlights the fact that being proud of one’s Southern roots and supporting the Confederate flag are not the same: You can have one without the other. He says, “I’m really proud to be from the South, but the Confederate flag is embarrassing to me.”