bareMinerals Created a Useful App That Takes Out Some of the Guesswork

With so many different shades available on the market, finding the right one for an individual's unique skin tone can be difficult at times -- which is why bareMinerals created a mobile app that allows its consumers to get a custom-blended shade just for them.

In order to make the whole process as simple as possible, bareMinerals includes an instructional video within the app that shows users how to find their shade. Once doing so, they just have to tap their smartphone's camera over five different points of their faces which will determine their skin tone all over, while picking up any undertones they may have as well.

In addition to being custom made for each consumer based off of the data gathered by the app, bareMinerals' Made-2-Fit Fresh Faced Foundation formula is oil-free, lightweight, and full of anti-oxidants and anti-aging ingredients that promote a healthy complexion.