DOE, A DEER: Nature-loving Stella McCartney worked closely with her inner child to come up with a Bambi-inspired ad campaign for fall. The campaign, shot by Ryan McGinley in the woods of Worcestershire, England, features cinema’s most famous deer and his pals Thumper, Friend Owl, Flower the skunk — and assorted butterflies and bluebirds. “I’m a huge Bambi fan, and the film reminds me of my mum,” said McCartney, referring to the late Linda McCartney. “And we wanted to have some fun. The clothes in the campaign are looking quite fierce, and we wanted to contrast them with the innocence of Bambi,” she added. Model Sigrid Agren is pictured stroking a live fox, while the Disney characters have been layered onto the photos. The art direction was done by McCartney’s in-house team, together with Partner and Partner in London. The ads will break as double-page spreads in the September issues of French, Italian and British Vogue, V and Another Magazine.

Hmm. It would be a really good and romantic campaign without the Bambi team... I'm ok with the forest background and Sigrid's pose, but now it looks like a beautiful picture with some 5 year old girl's stickers put on.

Oh wow I really love this! I don't think I would if it wasn't for the Disney animations especially Thumper. Bambi is one of my favorite Disney films so this is just lovely to me. So cute! I have always liked the way Stella McCartney ads seem to incorporate animation aspects into their ad campaigns. I love the idea of taking well known Disney characters that mostly everyone is familiar with & bringing them into the campaign. I am curious to see some more images!