Within the last two weeks, both my girlfriend and I have been treated condescendingly by independent storeowners in Portland. The nature of our interactions has led us to question the very "Keep Portland Independent" philosophy that led us to relocate here in January.

In both cases, the merchant pulled the dirtiest trick in the book: the Walmart Card. "Oh, I don't have that (insert product here), but Walmart does." I add italics because the word "Walmart" was said to us as if it were dirty — merchants' heads cocked in order to peer over glasses, lips dripping with disdain as they spit the commercial anti-Christ that is bound to make any self-respecting Portlander gasp in shock. "How dare he?!" we think, "Do I look like the type of person who shops . . . there?! I'll put him in his place by paying for his service; that'll show 'em."

The Walmart reference is a calculated move to evoke guilt and a negative self-identity. The storeowners know that Michael Moore and poor employee relations have made it uncool and unsustainable to bring our business to the world's 18th-largest public corporation, and that doing so would somehow be "un-Portland." But this tactic does little to celebrate the unique services that Portland's independent businesses offer, and constructs an unhealthy and unsustainable community identity.

A college professor of mine, when lecturing about racism and colonialism in Latin American literature, once said that 'we need to move away from the politics of differentiation and towards the politics of identification." Emphasize what we are, not what we're not. And history shows us how destructive identities — ethnic, geographic, socioeconomic, etc. — can be when constructed in opposition to something (or, in many cases, someone) we are not, rather than in celebration of what or who we are.

"Keeping Portland Independent" unites us in celebration of what this city is. These local business owners were bitterly and rudely focusing on what it is not. Independent storeowners in Portland should highlight the positives they offer — personalized customer service, local products, tradition, community, etc. — instead of disdainfully and condescendingly defining themselves against the Commercial Unhip. The same can be said for this city, in general, as it confronts the inevitable crisis of civic self-identity that accompanies rising fames and fortunes. I, for one, moved here not to get away from New York and Boston, but to come to Portland.

Odd meter It's time for that popular feature, Practical Advice for Political Nutjobs, the column that's been proven by complicated scientific-type testing to help weirdos avoid public humiliation. It also saves them money because they never again need to line their hats with pricey aluminum foil.

Errol Morris's magnificent obsessions The tops of the side tables in Errol Morris's office are entirely obscured by books, among them Remembering Satan: A Tragic Case of Recovered Memory ; The Education of T.C. Mits: What Modern Mathematics Means to You ; French psychoanalyst Jacques Lacan's Écrits , and an anthology of Weekly World News stories.

War on the average Joe Right now, Maine can afford to pay its state employees' pensions for the next 10 years with no additional investment — without any sort of supplement, not even workers' biweekly paycheck deductions.

DONE WAITING FOR PATIENT SAFETY | March 07, 2013 As an employee in downtown Portland as well as a resident, I've been exposed to a climate of escalating hostility surrounding the entrance to the Planned Parenthood of Northern New England offices.