BMW To Reveal New "8 Series"

Woodcliff Lake, N.J. – July 31, 2017… BMW World Premiere of an all-new
BMW Concept vehicle and the exclusive North American Premiere of the
highly acclaimed BMW Concept 8 Series. The unveiling of the two
concept vehicles and press conference will take place on Thursday
August 17th at 10:00 am at the Pebble Beach Concours d’Elegance
Reviewing Stand on the 18th green of The Lodge at Pebble Beach Golf
Course. Speakers will include Bernhard Kuhnt, new President & CEO
BMW of North America and Adrian van Hooydonk, BMW Group Head of Design.

After an eighteen year hiatus, the ‘8 Series’ name returns to the BMW
portfolio with the BMW Concept 8 Series shown on the Concept Lawn at
the Pebble Beach Concours d’Elegance this year. The BMW Concept 8
Series serves as a preview of a forthcoming BMW model – the new BMW 8
Series Coupe, slated for launch in 2018.

“The number 8 and cars like the Z8 Roadster and i8 have represented
the pinnacle of sports performance and exclusivity at BMW,” explains
Chairman of the Board of Management of BMW AG Harald Krüger. “The
forthcoming BMW 8 Series Coupe will demonstrate that razor-sharp
dynamics and modern luxury can go hand-in-hand. This will be the next
model in the expansion of our luxury-car offering and will raise the
benchmark for coupes in the segment. In the process, we will
strengthen our claim to leadership in the luxury class.”

The BMW Concept 8 Series reveals much of what is yet to come. “The
BMW Concept 8 Series is our take on a full-blooded high-end driving
machine,” says Adrian van Hooydonk, Senior Vice President BMW Group
Design. “It is a luxurious sports car which embodies both
unadulterated dynamics and modern luxury like arguably no other. For
me, it’s a slice of pure automotive fascination.” The BMW Concept 8
Series makes its North American debut after being first shown at the
Concorso d’Eleganza Villa d’Este in late May. The BMW Concept 8 Series
will be shown publicly at The Quail, A Motorsports Gathering on Friday
August 18th and on the Concept Lawn at the Pebble Beach Concours
d’Elegance on Sunday August 20th.

The aforementioned World Premiere BMW Concept vehicle also previews a
new model that will come to market in 2018. The World Premiere BMW
Concept will have its only North American public showing on the
Concept Lawn of the Pebble Beach Concours d’Elegance on Sunday August 20th.

BMW will again participate in the Rolex Monterey Motorsports Reunion
this year campaigning two historic cars driven by notable drivers. The
famous 1975 BMW 3.0 CSL #25 will, one last time, be driven by former
BMW of North America President Ludwig Willisch while the 1972 ALPINA
2002ti will be driven by none other than Adrian van Hooydonk, BMW
Group Head of Design.

BMW Group In America

BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; Designworks, a strategic design
consultancy based in California; a technology office in Silicon Valley
and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
manufacturing network and is the exclusive manufacturing plant for all
X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity
Coupes. The BMW Group sales organization is represented in the U.S.
through networks of 344 BMW passenger car and BMW Sports Activity
Vehicle centers, 153 BMW motorcycle retailers, 127 MINI passenger car
dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding
Corp., the BMW Group’s sales headquarters for North America, is
located in Woodcliff Lake, New Jersey.

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