Discover Boating is a boating awareness and general interest group charged with promoting this recreational pastime. View Summary

Discover Boating is a boating awareness and general interest group charged with promoting this recreational pastime. The group faced a tough challenge when the economy plummeted and sent boat sales into a downward spiral. The boating lifestyle needed to be revived. Our main mission was to generate leads by putting the blast back into boating. To make waves with boating enthusiasts we created a dynamic flash game for Facebook which leveraged the power of social media to create interest. With an overly-modest media spend, our fishing boat, wake-rider and cruiser games exceeded the goals!