In China, phones aren’t second-class citizens when it comes to watching shows and movies.

The best stuff is mostly available to stream online. China’s historic challenges with protecting intellectual property have helped the market invent new business models for media. Services like Youku Tudou, iQiyi and Tencent Video convinced many piracy-stricken content owners to join, rather than fight, the demand for online video by making it legitimate and getting paid for it through video advertisements. If you pay, you watch without ads.

Chinese can legally watch recent episodes of “Game of Thrones” free on a video site owned by Tencent, though censors make it considerably less exciting than what Americans see on HBO.

Now China’s online video services are even producing 360-degree virtual reality shows designed for the mobile world. We’re not holding our breath for U.S. TV producers to invest in a VR version of “The Big Bang Theory” anytime soon.