Features: Focus

Sep2007

MAJOR STATEMENTS

Photographed by KAREN SCHULD;
Senior Features Editor GLORIA NICOLA

You know a brand has truly arrived when an icon or symbol—whether it’s a vintage coin, signature hardware or a reminiscent texture— is enough to send a powerful message, evoking instant name recognition.

About the MedusaTo Gianni Versace, his company logo, the Medusa, which he adopted from a sculpture of the figure from Greek mythology, was more than just a logo. It became the spirit of the House of Versace. The designer put the image on elegant apparel and had his models strike Medusa poses. Asked why he chose Medusa, Versace said, “She is seduction, a sense of history, classicism… she is a fatal attraction.”