Smithsonian Asks ‘What’s Your SI-Q?’

Was Dr. Seuss a wartime propagandist? What highway runs throughout the U.S. but can’t be traveled by car? What exactly is “snarge”? Answers to all of these questions and more await on Seriously Amazing, a new website from the Smithsonian Institution (SI). Part of its first ever national advertising campaign, the online initiative seeks to broaden people’s understanding of all things Smithsonian through questions intended to spark visitors’–and would-be visitors’–curiosity. And while the Hope Diamond and Dorothy’s ruby slippers get their due, the factoids span the 19 SI museums (including the Cooper-Hewitt, National Design Museum in New York), nine research centers and the National Zoo.

Like this post? Then you’ll love LiquidTreat, a weekly newsletter designed to quench your creative thirst. Sip generously from past issues and subscribe (for free) here.

Subscribe to Adweek

Featured Courses

Storytelling for Media ProfessionalsUse smart storytelling to build your brandLearn more >Digital Media Planning and BuyingBuild the foundation for successful media planning in a constantly evolving marketLearn more >Develop a Freelance Writing CareerBuild a thriving career as a freelancerLearn more >Digital Editorial ProductionMaster content management systems and the user experienceLearn more >See more Courses >