Live Blogging from Apple’s iPhone OS 4 Event

11:03AM Okay, that’s it. Apple should have a video of the event posted on their site later. We’ll keep you updated.

11:02AM “And, we’re bringing OS 4 to the iPad this Fall.”

11:02AM “We are releasing it for end users for iPhone and iPod touch for users this summer. For the 3GS and iPod touch 3rd gen. And, for iPhone 3G and iPod touch 2nd gen, they will run many things… but there are some things they won’t run, like multitasking.”

11:01AM “So let’s review. Multitasking, folders, enhanced mail, iBooks, enterprise, Game Kit, and iAd. And these are just seven of the 100 new user features. Now we are releasing a dev preview today.”

10:58AM Still talking about iAd and showing off some pretty cool stuff.

10:54AM Showing an ad on the iPhone for Toy Story 3. “All this stuff is done in HTML5 by the way.”

10:48AM Mobile Advertising, iAd. Demoing a new way of displaying ads.

10:45AM Talking about games and a new social gaming network, Game Center. compares it to Xbox Live. Invite friends, leaderboards, achievements, matchmaking.

10:31AM “We take privacy very seriously. We’re taking it further in iPhone OS 4. We’re adding an indicator on the status bar to see if something is asking for your location. Next we’re asking fine grain settings you can enable or disable per application. And if any of them have asked for your location in 24 hours, we’ll show you.”

10:27AM “Now GPS uses a fair bit of power, but that’s okay for something like this. But there’s another class of application that wants to use your location… social networking applications like Loopt. For that, we use cell towers.”

10:21AM Scott Forstall is talking about Pandora being able to play music while running other apps. (I’ve been doing this for a long time with Backgrounder.)

10:18AM Demoing some multitasking and talking about battery usage.

10:16AM “It’s easy to do this in a way that drains battery life, and a way that reduces performance of the foreground app. If you don’t do it right, your phone will feel sluggish.”

10:15AM Multitasking. “Now we weren’t the first to this party, but we’re gonna be the best. Just like cut and paste.”

10:13AM Bluetooth keyboards for the iPhone!

10:09AM Talking about ABC Player app.

10:08AM Jobs is showing off some apps.

10:06AM As of today, users have downloaded 3.5m iPad apps, 600,000 iBooks and 450,000 iPads have been sold so far.

10:05AM Jobs is reading quotes from iPad reviews.

10:04AM Steve Jobs is on stage!

10:00AM There was an announcement to turn all devices to silent mode. It’s starting!!!

9:58AM We are in our seats and waiting for the event to start any minute now.

9:55AM Mmmm….these bagels and coffee are good.

9:44AM Still waiting to get in the doors, but the weather is perfect outside.

Apple’s iPhone OS 4 event will be starting soon! Check back here for some live blogging.