Wallflower Women’s Shaving Cream was designed by Sprout for Clio Designs exclusively as a private label brand for Target. It was intended to free up space in the often-crowded shower with a multipurpose suction cup cap that would allow the product to stand upright or mount to any smooth surface.

The bottle itself was made of a soft-touch, high-density polyethylene with a one way flapper valve to stop product from dripping out when not in use. The trapezoidal box and bold graphics were designed to both showcase the product and call attention to itself at mass retail. Wallflower can be found in the shave aisle at your local Target store.