Underlying the mission of BTAC are four supporting vision statements that will help the association deliver value back to the membership.

Be the trusted advisor across all business segments and the recognized bike industry authority for government and stakeholders

Be a catalyst for the enhancement of the industry by supporting and encouraging policies that support the bike trade industry and cycling generally at all levels of government

Develop and maintain a specialized package of member benefits that saves members money and helps them grow their business

Engage with the industry at all levels to promote the health and wellness benefits of the industry, the impact it has on the environment and the substantial contribution it makes to the Canadian economy