This was sent to me by Kipp Bodnar VP Marketing, HubSpot. I found it fascinating and was intrigued. I wanted to share in a special post. Everyone please share and give Kipp and I your feedback on this. What are your thoughts? Insights? Additions?The traditional marketing model in which marketers were only responsible for creating a…See More

"Really it's very important to know everyone while driving. This article is very useful to avoid distraction while driving. Distracted driving is any activity that could divert a person's attention away from the primary task of driving. All…"

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals entering July saw a healthy rebound from June levels, jumping 3.5% to an overall approvals rate of 72.0%, compared with just 69.6% in the previous month. The year-to-date approvals rate improved to 68.0%, hovering closely to the “healthy” average of 70% that Swapalease.com has historically benchmarked. Swapalease.com executives feel the July numbers reflect the continued summer strength in dealer…See More

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. While most car segments continue to face generally higher depreciation compared with trucks, the Black Book editors noticed this past week that it’s not just smaller cars feeling heavier depreciation right now. As an example, this week’s…See More

Are you planning to take your beloved pets on a ‪‎Long Drive‬ this summer? follow these simple guidelines to keep them safe and enjoy your ride with your pets. follow these simple guidelines to keep them safe.1. Well Ventilated Areas2. Breaking Down3. Leashes and Collars4. Pet Traveling Kit5. Get Them…See More

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. Given the time of year, Black Book editors are beginning to notice a healthy amount of 2015 model-year vehicles entering the auction lanes. This is in line with typical seasonal patterns, especially as dealers begin to prepare their…See More

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Call For Automotive Social Media Marketing Network Administrators

This Community (Automotive Social Media Marketing Network) has been created to serve as an online exchange for social media marketing and reputation management "Best Practice" content, a place for groups of like-minded professionals and to serve and showcase its members. The Automotive Social Media Marketing Network, will showcase relevant and valuable content as the subject of email notices sent to all network members, as well as be a central distribution point for relevant Automotive Social Media Marketing content to be syndicated across multiple relevant social media channels based on specific topics, format and subject matter. This network reserves the right to restrict and manage the membership roster to ensure that members are qualified automotive social media marketers who are actively employed in the automotive, retail, marketing. advertising or social media industries, and have the ability to engage in this network with other members without EXCESSIVE influence from any individual company, business or special interest. The role of an Automotive Social Media Marketing Network Member will be to participate, comment, blog, discuss, reference, assist, enhance and contribute to this network's mission... Being an online professional exchange network focused on the strategies, tactics and proven best practices that car dealers and auto groups can use to leverage social media as a tool in achieving marketing communications, customer relationship and reputation management objectives.

This was sent to me by Kipp Bodnar VP Marketing, HubSpot. I found it fascinating and was intrigued. I wanted to share in a special post. Everyone please share and give Kipp and I your feedback on this. What are your thoughts? Insights? Additions?

The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world.

Today, digital marketers operate on a continuous schedule that matches the hypercompetitive online space in which we operate. Rather than create a few campaigns at a time, we are always publishing content, designing offers, and nurturing leads. As a result, successful online marketers have to analyze and identify ways to…

One should not underestimate the importance of good tyres.The main functions of tyres are namely, supporting:- the four tyres and the air inside them support the weight of your car.
absorbers:-
the air or nitrogen in the tyres act as a spring and this dramatically increases your comfort.
braking force deliverance:-
they help in correctly transmitting breaking force across the drive.
steering:-
they help in proper steering of your car.
Good tyres result in better fuel efficiency thus cutting co2 emissions overall a boon for the driver.

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals entering July saw a healthy rebound from June levels, jumping 3.5% to an overall approvals rate of 72.0%, compared with just 69.6% in the previous month.

The year-to-date approvals rate improved to 68.0%, hovering closely to the “healthy” average of 70% that Swapalease.com has historically benchmarked. Swapalease.com executives feel the July numbers reflect the continued summer strength in dealer showrooms, with a continued flow of growth in car sales.

Compared to the previous year, the lease credit approvals rate has been steadily improving, with last year’s YTD rate at just 64.5%.

The lease credit approval rate has admittedly experienced some volatility over the past twelve months, with the approvals rate up and down from one month to the next. Swapalease.com executives continue to feel there remains a steady flow of credit-challenged individuals from…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

While most car segments continue to face generally higher depreciation compared with trucks, the Black Book editors noticed this past week that it’s not just smaller cars feeling heavier depreciation right now. As an example, this week’s Market Insights report shows Full-Size Cars and Upper Midsize Cars also showing larger-than-average depreciation on the week.

“Depreciation rate on car segments picked up a little. While trucks continued to perform better, a couple of previously strong segments experienced a market correction,” said Anil Goyal, Vice President of Automotive Valuation and Analytics.

Are you planning to take your beloved pets on a ‪‎Long Drive‬ this summer? follow these simple guidelines to keep them safe and enjoy your ride with your pets. follow these simple guidelines to keep them safe.

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

Given the time of year, Black Book editors are beginning to notice a healthy amount of 2015 model-year vehicles entering the auction lanes. This is in line with typical seasonal patterns, especially as dealers begin to prepare their inventory for 2016 models, which are expected to arrive in just a few short weeks. For this past week of auction activity, Upper Mid-Size Cars, Entry Mid-Size Cars and Luxury Level Cars led with the highest weekly price declines.

“Car segment values continue to decline at a steady pace while most pickup and SUV truck segments enjoy strong retention,” said Anil Goyal, Vice President of Automotive Valuation and Analytics.

Traveling solo is a feat everyone with an adventurous bone in their body should attempt at least once in their lifetime. But is going alone as romantic as it sounds? Well, that’s what this article discusses – how to avoid risking your safety while enjoying your lone journey.

There are fewer pleasures in life than going on a solo motorcycle trip in a country where language, culture – and often landscape – change every 100 miles. The cult of motorcycle road trips has been around in India for quite a while; however, most of these trips involve groups – the solo rider is a rare breed.

If you are one of those who have been inspired by the stories of epic journeys of those who found their calling in riding across country roads with no one but their wheels and the cool air for company, here is what you should avoid at all costs when you finally hit the gravel.

Black Book is proud to announce that Ricky Beggs, previously Senior Vice President, was honored as the newest member of the prestigious Ring of Honor for the National Independent Automobile Dealers Association (NIADA). The award is presented annually to an executive who has exemplified outstanding performance, leadership and has added to the growth of the automotive industry.

Beggs served Black Book for 34 years before retiring in April earlier this year. During his time with the company, Beggs was a trusted voice among automotive professionals providing the most accurate valuation data available. Beggs becomes the fourth member of Black Book and 24th industry leader to join the Ring of Honor.

“I am truly honored to have been able to have some influence on Black Book and the automotive industry and honored to be amongst this group of past recipients that have had a major impact on the way used cars are sold,” said Beggs. “I would not be receiving this special…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

In this week’s report, the Black Book editors saw data that showed a brief change in car retention in early July before car patterns quickly returned to a more “summer normal” rate of depreciation this past week. Additionally, the editors are tracking larger-than-normal depreciation among full-size vans driven largely by increasing supply, which impact mid-size businesses and service-level drivers.

“After an aberration last week, car values continued their decline at a higher pace as compared to trucks. Entry Level Cars dropped the most while Compact SUVs retained their value,” said Anil Goyal, Vice President of Automotive Valuation and…

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Everyone wants to increase sales, so what is NEW in your marketing plan to help you reach your 2014 sales goals? Do you have any of the following 7 strategies in your marketing mix? If so, which…Continue