The Perils Of Viral Charity

Karen Klein, a viciously bullied bus monitor whose story spawned a fundraising campaign that's topped $180k, deserves her vacation, or maybe even retirement. But the man who started the campaign is now promoting a fundraising campaign for himself. That's not how charity works, dude! UPDATED

A video of the brutal bullying of Greece, New York, school bus monitor Karen Klein inspired Max Sidorov, an apparent friend of a friend of a friend of Klein's, to start an Indiegogo fundraising campaign to "Give Karen a Vacation." The initial goal was $5k, but in its first 24 hours, the fundraising total is nearing $200k. This isn't travel money anymore — it's retirement money.

Some Indiegogo users have expressed concern about Sidorov's lack of a relationship with Klein, but most outward signs have suggested that the campaign is above-board — Sidorov has apparently gotten in to touch with Klein via local news outlets, and she has expressed her gratitude. And then this happened:

Another Indiegogo user, Case Prince, has started a separate campaign for Sidorov (UPDATE: It's been taken down). The pitch is this:

Max Started the campaign that turned into a landslide of support for Karen Huff Klein and against bullying.. I feel Max deserves a small reward himself?...*

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It's odd, but probably not inappropriate, for Prince to have started this campaign, and it doesn't seem to violate Indigogo's terms of use. But for Sidorov to then promote the campaign, as well as an Amazon listing for his diet book, as he did about an hour ago, crosses a line.