We're assuming this is some kind of odd translation error or perhaps the short distance between the "s" and the "e" keys, and doesn't actually signal a change in naming convention for the Korean market. Or, maybe it's just a Freudian slip of some sort about this? Yeah, we didn't really think so either. On the other hand, Chevrolet's had some weird stuff going on marketing-wise elsewhere. [Hat tip to Martin!]