In an effort to add another layer to its analytics, VivaKi has partnered with comScore to offer its VivaKi Nerve Center Audience on Demand users ad viewability metrics that measure how often a digital ad is actually viewed (as opposed...

Without a doubt, the rapid growth in Internet use around the world provides great opportunities for publishers and marketers; however, as it continues to expand quickly, it also presents a few roadblocks. Getting accurate data on relevant...