Violent thoughts brought to your kids by Super Bowl ads [video]

This year’s Super Bowl advertising extravaganza should come with a warning to parents: Ads that contain cruelty can make kids think bad thoughts.

Exposure to violent ads, particularly when coupled with watching aggressive sports, clearly increased the amount of aggressive thoughts in children, according to a recent study by psychologists at Iowa State University. Researchers say there are several things parents can do to mitigate the effects, including an obvious one: limit exposure.