I Have a Sole

Ever since I was a kid, I have always been a fan of Adidas. I have never been able to put into words, or rather pinpoint, why I actually love the brand so much, but does anyone really know why they love something so much?

Sure, I could sit here and list all the things I love about them, but in order to really figure out why I love them.. I would have to dig deep and search for answers.

Photo by Adrian Jozefowicz on Pexels.com

A love for something, let alone anyone, develops not in one single moment, but a series of moments. In the case of Adidas, the reason I adore the company so much is because of how its developed since conception.

Their branding and overarching vision is so beautiful and multi-faceted. It’s not just a company, or even a brand, it’s a lifestyle.