New TV ad for Strongbow

A new TV ad for Strongbow will break on Monday and run for the rest of the year.

The commercial in the latest in the Hard Graft series which positions the cider brand as reward for a hard day’s work.

Lucy Henderson, brand manager at Heineken UK, said: “We wanted to continue the epic film theme from our previous ads, but introduce more narrative and show the men earning their reward as well as enjoying it.”

The ad follows a Facebook campaign in January in which consumers were invited to rewrite a line in the new ad’s script.

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