Finding the perfect gift for a friend’s birthday can be tricky. Bday today launched the Bday Gift Finder, a Facebook app that scrapes your friends’ profiles to recommend the perfect presents. And the company has already secured the best gift of all for itself: $2 million in funding.

The problem with most web analytics is that they give you insight into numbers. You can see how many users are visiting your site, when they do so, and where they are coming from. But you don’t understand anything about them as people.