Real Estate Marketing

We are well into December and it’s that time of year when we stop and take a look back at what we have accomplished in 2013. It’s been fantastic to watch our clients’ developments grow and we’ve been proud to watch their marketing campaigns evolve. For many, we know it has been an eye opening year with the digital medium changing rapidly and online marketing at the forefront of successful project sales campaigns. The reality is with continued evolution in...

The real estate industry knows women influence real estate buying decisions, plain and simple. In fact, we know they are the major influencer in the purchase of a whopping 91% of new homes. And not only do they influence the home purchasing decision by being a part of it, today they are a growing portion of the market in their own right. Specifically, many reports have shown young professional woman and divorcees as key portions of the market shaping the...

Has a Girl Scout ever knocked on your door and politely asked you to buy Girl Scout cookies? If you’re familiar with this social scenario, you understand the gut-wrenching feeling associated with even considering denying the little girl the sale, not to mention denying your stomach the cookies. You tell her, “Not this time, but I will definitely buy next year.” Maybe you know it, maybe you don’t, but you have just entered this Girl Scout’s sales funnel...

It’s time for a Google Places refresh. For those of you not familiar, please go here immediately and set up your account. The majority of you should be familiar and probably assume that your marketing person or agency has taken care of this. With the tips below I guarantee that within a week your company moves up at least one page on a simple Google Maps search.
On the list of things that one should do for their local real estate business...

Looking into the future, real estate developers are facing major challenges when targeting the young Millennials. As this emerging buyer groups continues to browse online more and more the question will become, how do you sell a property to someone who doesn’t visit the sales centre?
Millennials, also known as Generation Y, are the young people ranging from 18-34 years old who make up a large portion of the current real estate buyer’s in the market. In...

With the advances in technology and communication, a larger proportion of non-local real estate buying decisions are now being made remotely, without investors visiting the site of the development. This is much more common in the new construction market as most of these remote buyers are generally purchasing the property as a non-primary residence or investment property.
This trend appears to be gaining momentum, as property investors from Europe, China,...

Behavioral psychology helps explain why we behave the way we do. But can it be used to make better strategic real estate marketing decisions? Learn how marketers are using these principles and think about how you can apply them to your next real estate marketing campaign.
A/B Testing – A/B Testing is simply the idea of testing different visual messaging and comparing it to customer engagement and other metrics. Probably the most famous public...

Across the globe, cities are growing at the expense of suburbs, suburbs are densifying rather than expanding, and rural areas are emptying out. This trend is not likely to change anytime soon, and is leading to both denser and taller real estate in our metropolitan areas. For a lot of developers, this societal trend has forced them into development projects where they are not as familiar with the subtelites of planning, building, marketing, and...

With over 80 million users and averaging one new member per second, there is no doubt LinkedIn has established itself as a permanent player in the social media world. In 2012, LinkedIn took the initiative to improve the targeted ways businesses could connect with contacts. Given that it is the largest professional network online, it’s the ideal platform for businesses to connect with actual decision makers. LinkedIn connects users with everyone from...

Like most marketers and sales professionals out there, real estate or otherwise, I’m always looking for ways to build my network. Professionally, I have found no other platform has worked better for me than LinkedIn. Out of all the social networking sites, LinkedIn is the only one dedicated to building your professional connections, linking you to other decision makers and influencers in real estate. As real estate will always be a relationship business,...