Thunder forward Kevin Durant has come second in the draft and MVP votings, but nobody in the NBA can touch him nowadays when it comes to pitching products - whether it's shoes, video games or soft drinks. He leads our Commercials Rankings and No. 2 (Kobe Bryant) is not even close.

Wior played a behind-the-scenes role in the 2011 lockout while serving as Fisher's Los Angeles-based publicist and business manager. A chasm developed between Fisher and Hunter, resulting in Fisher drawing attention to what he believed were improper business practices during Hunter's tenure. Hunter was unanimously voted out as the union's executive director in February 2013 on the heels of a damning report by a New York law firm. The report highlighted Hunter's acts of nepotism and accused him of improper business dealings and putting his own interests ahead of the union's. In May, Hunter sued the NBPA, Fisher and Wior for breach of contract and defamation. He is seeking at least $10.5 million in salary and benefits he was owed at the time of his ouster. Among other things, Hunter, 71, alleged that Wior conspired with Fisher to oust him as director and "vest control of the union."CBSSports.com