What would you get if you took the best of local juggernaut, Yelp, infused it with timely context awareness à la ambient social network, highlight, and wrapped it all up in Foursquare’s attention to design detail? Awesomeness? Yes, and that awesomeness would be called Poof. A bold answer to consumer and business problems in the local space,

If you’ve ever tried to consistently use a loyalty program you know how clumsy they can be. You always forget your card to record your “points” against, it takes a law degree to understand the rewards ladder and you’re constantly trying not to get “screwed”. This user outlook is as true for credit card programs as