Texas Tech football coach Kliff Kingsbury kept up his reputation as one of the hippest coaches in the game by appearing at South by Southwest this weekend in Austin, starring in a one-on-one panel with USA Today’s George Schroeder.

During the session, Kingsbury touched on a number of topics, including the use of his name as a clue on Jeopardy, the recently overturned 10-second rule he has spoken out against and his lifestyle in Lubbock.

Regarding the rule that would have made college offenses slow down on the basis that the ultra-face pace leads to health issues, Kingsbury said: “The only injuries it would’ve prevented are fake injuries,”according to the Austin American Statesman.