William Hill is probably the first brand name that comes to mind for most of sports fans and bettors when they start thinking of a reliable bookmaker with a solid reputation. Established in 1934 in the UK, William Hill are now one of the largest and most known bookmakers not only in Britain but worldwide. They have 2.375 high streets shops in the UK, while the total number of their licensed offices throughout the world is 8.700. Most of its income, the company receives from the markets of the UK, Australia, the USA, Italy, and Spain. Apart from high streets bookmaker’s shops, the operator boasts the strongest online presence, delivering all the best sports betting solutions to customers preferring to wager on sporting events on the web. Remarkably, William Hill were the first bookmaking company which deployed a network of proprietary self-service terminals allowing bettors to access company’s online products and services single-handedly. Having the massive line with a huge number of markets and outcomes, William Hill are often the number-one bookmaker for all categories of punters, from newbies to professional handicappers.

Website usability

Taking into account a great deal of information presented on the home page, for someone, the website might seem a bit cluttered. However, boasting numerous links and bars, the main page allows users to get to the desired section just in one click. In general, the website has a very user-friendly design, and the white-and-blue colour scheme looks aesthetically pleasing to the eye. The main tab of the website provides the links to all sports covered, therefore there is no need to hunt the necessary markets elsewhere. On the home page, the bookmaker also offers live betting markets and live scores of sporting events taking place at the moment in the most popular leagues and championships of the world. The right column of the main page displays user’s bet slip, current promotions, and the most popular bets among bookmaker’s clients. It is necessary to add that website is translated into numerous languages, so bettors from different parts of the globe won’t have any troubles while using the web resource.

Sports and betting markets

The bookmaker covers the widest range of sports disciplines and markets. Anyone who is keen on sports betting can wager on American football, bandy, baseball, basketball, bowls, boxing, cricket, cycling, darts, golf, greyhound racing, football, handball, horse racing, hurling, MMA, motor racing, pool, rugby, snooker, volleyball and other sports disciplines. In addition, operator always offers a lot of special options for punters looking for the selections for their bet slips in the virtual world, politics, TV shows, etc. As for the betting odds, with the overall margin of about 4 – 5 %, they are among the best on the market. William Hill’s betting line always boasts an extremely broad range of options. If you take a single football match, there is always a chance to pick the right bet in the Straight Wins, Double Chances, Draw No Bet, Handicaps, Totals, Corners, Cards, Correct Scores, Penalties and other markets. Besides, for a number of markets and selections, the bookmaking company always provides enhanced odds, so you can boost your winnings just by choosing between several match outcomes in the special Enhanced Odds sections.

Live betting

William Hill’s customers never feel constrained while selecting outcomes for their bets in the live section as well. It seems impossible to investigate all of the website features related to the in-play betting, due to a large number of those. Some sports events are streamed live, therefore nothing can be easier than to evaluate chances of both sides to win the game. Basically, this is one of the most important features helping bettors to find value while wagering. Another essential point is that a bettor is able to view which odds are dropping or rising, so, there is always a chance to estimate whether the current betting odds deserve his wager. To move to the live section, you need to follow the In-Play Betting tab right under the list of sports disciplines. Once you get there, you will see an intuitive web page with a huge variety of live betting options. Apart from the odds, the in-play section provides live scores and current stats, making the procedure extremely easy and comfortable.

Promotions and bonus offers

For new customers from the UK, Republic of Ireland, Canada, the Netherlands and some other countries, William Hill offer a £25 free matched bet. To obtain the bonus, you just need to place the first bet of £5 (5€) or more. After that, the bookmaker will give you a free bet of the same value up to a maximum of £25 (25€). It is worth mentioning that the bookmaking company provides various new customer bonuses, and because you can have only one account with William Hill, you need to decide in advance in which promotion you want to participate. Depending on this, you will use the special promo code while registering. Apart from the promos, offered for newcomers, there is a number of other short-term and continuous offers available for old customers. All of those are listed in the special Promotions section on the William Hill’s website.

Mobile betting

As it could be expected, the top-rated bookmaker also provides high-quality betting apps for mobile devices. Applications are available for both iOS and Android operating systems, therefore whatever the gadget you always grab for the road, an Android-based tablet or iPhone, with the William Hill Betting Sports app, you will be able to access the line and markets to choose outcomes for your bet slip.

Customer support

William Hill provide the highest-level customer support available 24/7, 365 days a year. Each client is able to contact the support team via telephone, email or live chat. It is worthwhile adding that the live chat is often the easiest way to get a quick response from company’s specialists.

Summary of the William Hill review

With more than eighty years of experience, William Hill are undoubtedly one of the most reliable and reputable bookmaking companies among all top-rated rivals. Despite a huge number of options, the website looks quite attractive and well-organized. Keeping abreast of the time, the bookmaker provides cutting-edge digital mobile solutions allowing punters make bets on sports just on the go. The line always boasts the widest range of markets and outcomes to find value in the betting odds. Having a strong customer focus and advanced bonus system, the company is also considered to be the right choice for novice bettors who take their first steps in sports betting. So all in all, William Hill can be recommended for everyone who wants to obtain the best and richest options of the top-class bookmaker.