South Market District will add a fourth building to its downtown mixed-use development, a condo project with street-level retail space, developer The Domain Cos. said Wednesday (July 8).

The Standard, a 15-story building, will offer 89 condos and 24,000 square feet of retail space along Rampart and Julia streets and O’Keefe Avenue. A price tag for construction will be released later this year, a spokeswoman said.

Most of the project is being built on former surface parking lots, continuing the Central Business District’s transformation into a residential neighborhood.

Construction on The Standard is scheduled to begin early next year and finish in late 2017. The condos will range from one-bedroom to three-bedroom units. A 30,000-square-foot deck on the third floor is designed for a pool, outdoor kitchen and fitness areas.
The Standard was designed by architect Morris Adjmi, a New Orleans native and founder of New York City-based Morris Adjmi Architects, according to a news release.

Adjmi “set out to combine his knowledge and love of New Orleans with his unique architectural perspective,” the release says.

Woodward Design+Build is the general contractor on the project.

Meanwhile, all 210 apartments in the district’s first building, The Paramount, were leased by early June, the developer said.