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to Bē. Concept

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Behance, how often do you go on it? How many times a day? How many times a week? We love Behance here on Abduzeedo. It has been bringing so many new artists to our attention throughout the years and we can't help to recognize its true purpose to the platform. What also brought us to our attention is this campaign concept by Vlad Likh on: "What if Behance did some massive campaign/advertising to promote their brand? What it would look like?". Let's take a look!

Behance is a place that enables people to unleash their creativity. Why not use the service logo "Bē" to express this idea for communication purposes?

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About Vlad Likh

Vlad is an Art Director/Designer from Triangle/Cross Collective based in Moscow, Russian Federation. He focus his work into identity, web, motion, advertising campaign, strategy & other fields of brand creation.

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We are taking a look at a very interesting redesign by Montreal-based designer Aurélien Salomon on a concept for Apple OS / MacOs 2020 with Edge to Edge Macbook. First of all, we can't help to notice the edge to edge MacBook design, what do you think? I am not too keen on the margins but it's quite interesting though. Aurélien does a remarkable at this presentation and he's pretty amazing to see his ideas/concepts for the finder, dark mode, Safari and of course Augmented Reality. What do you think of this concept?

Wearable devices are the future at least we have been seeing more and more explorations of how these devices should look and behave. The project Cyclus by holy ™ is a great exploration of the cool things you can do with them. As we love concept projects here at Abduzeedo we had to feature them. Check it out and let us know what you think about wearable devices.
Cyclus | a clock rolled around your wrist, a personal assistant helping you track your fitness and an interpreter to your smartphone.

This project is by italian designer Manuel Bortoletti and it illustrates the brand identity of Tenuta Veneta, the name of a fictitious multifunctional structure which promotes the quality of the agri-food of the Italian region Veneto. Enjoy!
For more from Manuel Bortoletti visit manuelbortoletti.com and behance.net/manuelbortoletti.

Thomas Le is a designer from Boston who came up with this amazing concept for nike. Basically an exploration of modern upper technology (Flywire/Magwire) and how that could be interpreted with old methods of making such as weaving/braiding leather lace on a leather upper.
For more from Thomas Le visit behance.net/toomasle.