Global Deal: Comcast Buys Rest of NBC’s Parent

‘Friends’ (1994-2004) From left, David Schwimmer, Lisa Kudrow, Matt LeBlanc, Courteney Cox, Matthew Perry, and Jennifer Aniston in ‘The One With The Late Thanksgiving.’

By Martin Peers, John Jannarone and Kate Linebaugh

Comcast Corp., in a bullish bet on traditional entertainment, is buying General Electric Co.'s 49% stake in NBC Universal for $16.7 billion, giving the cable operator full ownership of the film and television giant much sooner than expected.

Two years ago Comcast bought an initial 51% stake in NBCU, transforming the nation’s biggest cable operator into a diversified media company. Now, Comcast is doubling down, despite the uncertainty facing the industry, given the rise of digital outlets like Netflix Inc. and Amazon.com Inc.

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