Vail Valley Partnership hires new group sales manager

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EAGLE COUNTY, Colorado - Vail Valley Partnership recently announced that Heather Kerstiens has joined the organization as a group sales manager. Kerstiens comes to the Partnership with a wealth of knowledge about meetings and events from her previous position at the Vail Marriott Mountain Resort. As the senior event manager at the Marriott, Heather worked with clients to plan events, conferences and meetings, many of which were medical-focused groups. Heather joins a team of three other group sales managers including Kim Brussow, Danielle McNair and Jessica Stevens.

At the Partnership, Heather will work to bring continuing medical education meetings and other medical conferences and groups to the Vail Valley.

The need for continuing medical education meetings is essential with the rapid pace of scientific discovery and medical innovation, according to the Partnership.

"I'm very excited to work with the Vail Valley Partnership team," Kerstiens said. "It's an exciting opportunity; working and collaborating with the local medical community to facilitate groups and meetings, showcasing our valley and facilities to visiting professionals and helping to develop the growing economic opportunity that is medical meetings."

Recruiting groups, meetings and weddings to the Vail Valley is something the Partnership places a large and year-round emphasis on. Last year, Partnership destination sales and marketing efforts resulted in $69 million in direct spending in the Vail Valley.

"We are pleased to add Heather Kerstiens to our group sales team and are confident that our focus on health and wellness and medical meetings will help provide an economic boost to Vail's sales tax base. Medical meetings are an increasingly important component of our group sales effort and we are pleased to have a dedicated resource devoted to this effort moving forward," Partnership CEO Chris Romer said.