NEW YORK — For the second season in a row, Essie Cosmetics will unleash its creative and colorful vision on Mercedes-Benz Fashion Week for fall 2012.

In collaboration with some of today’s most esteemed designers, the essie team will create custom backstage nail looks. Adding to the backstage excitement will be Essie Weingarten, the founder and creative director behind the brand, who will be on hand, with an exclusive team of manicurists, to offer insider tips and inspiration throughout the week.

The designer lineup has expanded in size from last season and includes: DKNY, 3.1 Philip Lim, Helmut Lang, Richard Chai, Creatures of the Wind, Pamela Love, Lela Rose, Carolina Herrera, Tory Burch, Rachel Roy, Costello Tagliapietra and Douglas Hannant Pink. The brand also is aligning with Haven Spa as the featured nail expert for the Rebecca Minkoff, Suno and Edun shows. Essie nail color also will grace the runways of Custo Barcelona, Carlos Miele and Jenny Packham.

“I’ve always said that color is the ultimate accessory for women,” stated Weingarten. “So our partnership with so many amazing designers during Mercedes Benz Fashion Week continues to thrill and inspire us. Not only is it the perfect collaboration for essie as a fashion-forward brand, but I love that we’re giving women everywhere their first look at what’s coming next from the industry’s best.”

Essie also will take center stage at the main tent entrance at Lincoln Center by joining forces with Mercedes-Benz for “Mercedes-Benz Presents” — a celebration of designer Naeem Khan and Mercedes-Benz’s new ML63 AMG SUV. An assortment of essie shades will be featured at Fashion’s Night In, the “Mercedes-Benz Presents” kickoff event on Feb. 9. Shades, including Blanc, Licorice, Swing Velvet, Loophole, Oui Madame, Midnight Cami and Lady Godiva, will mirror the exterior colors offered with the new Mercedes-Benz range and will be given to the first 500 consumers in attendance.

Not to be limited to the tents, backstage and the runway, essie also has teamed up with The Daily for “Daily Style Sessions” lounge, which will take place over the course of three days on the Empire Hotel’s rooftop space. Fashionistas will be treated to complimentary essie manicures as they decompress between shows.

Red Carpet Manicure to be showcased at Grammy Gift Lounge

HAUPPAUGE, N.Y. — Red Carpet Manicure has announced that its at-home gel manicure system, Red Carpet Manicure, will be showcased at the Grammy Gift Lounge in Los Angeles on Feb. 9 to 11, where performers and presenters of the 54th Annual Grammy Awards will have an opportunity to indulge in the hottest nail art.

A team of celebrity manicurists will be on-site with Red Carpet Manicure’s “Amore 24,” an exclusive 24-karat gold nail polish, to treat Grammy presenters and performers.

“Whether you are performing on the Grammy stage or out for an evening on the town, Red Carpet Manicure keeps your nails looking perfect in minutes with long-lasting, chip-resistant polish,” said celebrity manicurist, Michelle Saunders. “I love that you can now get the celebrity gel experience in the comfort of your own home.”

Red Carpet Manicure is an LED gel polish manicure and pedicure system that brings the professional salon experience to the masses with an at-home application that is ready within minutes. With 54 different shades and an LED light, consumers now have an affordable and easy way to have gel nails that last for weeks.

Red Carpet Manicure also will be included in the highly coveted Grammy gift bag. The gifting is provided to all performers and presenters at this year’s show. The 54th Annual Grammy Awards will be held Feb. 12 in Los Angeles and will be broadcast on the CBS television network.

CDMA recognizes several members at 86th annual trade event

NOVI, Mich. — The Chain Drug Marketing Association last month recognized several members at the association’s 86th Annual Trade Expo in Kissimmee, Fla.

CDMA awarded Powhatan Pharmacy Member of the Year; Today’s Optical was awarded Associate Member of the Year; Guardian Drug Company was named Store Brand Supplier of the Year; and Rochester Drug Company was named Store Brand Member of the Year.

Also at the shareholder’s meeting Nancy Wharmby of Medicine Center/Medicine Shoppe Pharmacies was elected as the newest member of CDMA’s board of directors.

The association declared the meeting a success with 110 exhibitors of products and services geared to the front end of the pharmacy on the trade floor. The event featured a Store Brand Forum as a way for buyers to meet one-on-one with private-label suppliers. And the CDMA Showroom featured more than 500 items across all front-end merchandise categories. Additionally, another 500 items were featured in the Direct Import Showroom, which showcased primarily seasonal product focused on fourth quarter.

The buyers voted True-Dose this year’s Product Showcase winner for "its innovative and unique product line with great packaging." True-Dose was founded by animal lovers who have a passion to improve the quality of ingredients and accuracy of the dosing of companion animal health in the vitamin, supplement and nutrient categories.

Beauty Vanities will put a spotlight on small, start-up brands by giving them ample opportunity to stand-out and get discovered at CPNA’s annual event, which is scheduled to take place July 29 to 31, in Las Vegas.

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