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HootSuite offers analytics for Sina Weibo

Social Media Broadcasts, the developer of Klarity, has created an app integration for social relationship platform HootSuite. HootSuite users will now have analytics on Chinese microblogging network Sina Weibo.

Klarity monitors thousands of brands across multiple social platforms including Sina Weibo.

The engine collects granular data from corporate social profiles to provide detailed analytics on social reach, engagement and mentions. Marketers are able to gain a better understanding on the social health of their particular brand as well as benchmark performance against their competitors.