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Chain Reaction Cycles have made their first move into pro road team sponsorship, announcing that they will be a title sponsor of the An Post-Chain Reaction Cycles-Sean Kelly team in 2013. The Irish sponsored Belgian registered team is a UCI Continental outfit and races all over the world.

CRC's primary aim in getting on board is to promote Vitus Bikes - a brand which they revived three years ago. It's an obvious partnership as team co-sponsor Sean Kelly made Vitus famous in the 1980s and is now involved in their promotion.

Chain Reaction aren't new to the world of pro sponsorship as they've sponsored the CRC/Nukeproof downhill team for the past five years. "We began our professional downhill programme back in 2008, and ever since then we've had ambitions to continue our mountain bike success on the road," marketing manager Damien Duggan told BikeRadar. "Sean Kelly joined Vitus as brand ambassador shortly after we took on the brand, and with his input we've created a very popular range of entry-level and race ready bikes."

The riders will race on the Vitus Vitesse road frame, as used in the Sean Kelly LTD Edition, and Chrono time trial machine with components supplied by FSA, Vision, Continental and Prologo. More details of the bikes will be available after the team launch in February.