PREMEXCHANGE – CHRIS WHEATLEY

28 February 2012

We always like to introduce a new feature
and this month we are launching PremExchange; interviews with the
people behind the brand. This month we are talking to Chris
Wheatley, Sales and Marketing Director of Premex Group. Having been
with the group for over six years Premextra finds more about his
experiences and what he gets up to outside of work.

Chris began his working life at adidas. A keen sportsman he
transferred his passions to managing the high profile brand and its
track and field athletes. After working his way up to Sports
Marketing Manager Chris changed direction and joined the medico
legal industry. A key focus of his role at adidas was
relationship management and development, so when the opportunity
arose to put these skills to use in another sector he did. Whilst
working at Premex Chris has gained an MBA, specialising in
relationships within the service sector.

What makes you proud of Premex?

My role is to build and maintain a strong brand, ensure we
continually respond to market dynamics and develop relationships
with our customers. In the six years since I have been part
of the group I believe we have developed a business known for its
customer focus and integrity. Within that we have created suite of
services and technology that put customers' needs first.

The strength of the wolf is in the pack- I think I have
created a great team and am lucky to work with a bunch of great
people.

How has marketing evolved during your
career?

Digital marketing is something I have had to learn about and
embrace. I would never have thought that a business to
business outsourcing company could have successfully adopted a
social media strategy and communicated regularly with its customers
but we have.

Both the legal and insurance markets have embraced social
networks like twitter and linkedin over the past year and they've
become an integral part of our communications strategy. We use them
to keep in touch with clients and to inform others about what we
and the rest of the market is up to. The conversation never
stops.

What do you get up to outside work?

I am a real fitness fanatic and have a love for all types of
sports and the mentality of training hard to achieve a
goal. My latest adventure has involved taking up a new
sport- rowing. I recently competed in the world indoor rowing
championships in Boston, USA where I came 8th in the men's
lightweight 30-39 category. When I'm not at work or training I love
spending time doing "outdoor stuff" with my 2 boys and
wife.