3
 $8.9 b spent on food in WV - Reducing leakages is important to sustaining local communities  Growing interest in the availability of affordable local food in West Virginia for reasons of health and supporting the local economy 39% more farmers are targeting local customers West Virginia restaurants and hotels increased purchases of local products by 360% West Virginia Department of Education this year committed $250,000 in school food funds for local purchases More than two dozens county school systems report buying directly from West Virginia farms

4
 Short-course with several modules: Help limited resource producers assess feasibility, grow, process and market pastured poultry ◦ Production - Can it be done? ◦ Marketing - Can you sell it? ◦ Profitability - Will it make money? ◦ Processing - Can you process it efficiently and safely? Working H Farms, WV

11
 Have you assessed your Market? ◦ Target market descriptions – who are your customers ◦ Marketing options – where can I sell my products ◦ Existing market demand – how many do they want, when do they want it, what exactly do they want ◦ Expected price – what can I expect to sell it for – what will customers pay ◦ Expected sales volume – how many can I sell ◦ Marketing Considerations: Farm/food safety and labelling issues, and rules/regulations for direct marketing;

13
Break-Even Price per Bird Sold ◦ Price needed to cover the cost per bird Total Expenses = $1,130 Number of Birds 100 birds = $11.30/bird (minimum price) Break-Even Price per Pound Sold ◦ Price needed to cover the cost per pound sold Total Expenses = $1,130 Total Lbs. Sold 450 lbs. = $2.50/lb. sold (minimum price) Use these numbers to determine if your should go ahead with this enterprise: Can you clear this price in the market you want to sell in? Can you find another market that will clear this price?