Click a tile to open it, 'X' to close it or check the circles to create a custom PDF

Downloads

Leaders in the hot seat. Global CMO Report

What makes the difference between a good brand and a really great, valuable one?

To find out, I interviewed the chief marketing officers of some of the world’s most valuable global brands, to hear in their own words what they believe makes a strong, valuable global brand.

Videos of these exclusive WPP interviews are available to watch here in full. And this report distils the essence of each one into a summary you can dip in and out of. We hope you enjoy this ‘look behind the label’ of some of the world’s strongest and most valuable brands.