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Resource / Ammirati

Carmichael Lynch Relate

SUMMARY

People like the convenience of a big-box store like Home Depot or Lowe's where they can buy their paint and every other home improvement product they need in one trip. However, every year since the 2010 launch of the Color Chips campaign, more do-it-yourselfers have been making a special trip to a Sherwin-Williams store for the painting portion of their projects. Through this work, Sherwin-Williams took ownership of color and helped turn inspiration into action.