Remember that the main objective of your design is to get to the point and quickly communicate your message in a simple and direct way.

Make It Mobile Friendly

By now most designers know that Google will penalize websites for not being mobile friendly. This has a negative impact on SEO.

But penalization aside, it just makes sense to have a mobile friendly design. Research from 2013 showed that at that time, already 63% of adult cell phone owners used their smartphones to go online. And 34% of mobile internet users use their smartphone as the primary means of going online.

Those numbers have only increased. So if your law firm website isn’t mobile friendly by now, you’re losing potential clients.

Nobody wants to view a desktop-sized site on a smaller mobile device. And if they encounter one, they’re likely to move on to a firm that has a mobile friendly site.

Getting your website mobile friendly is simply a matter of using responsive web design to bring it to scale. In other words, it detects the screen size of an incoming visitor and then adjusts the layout and size of the elements accordingly.

Be Sure Content Is Well Organized and with a Clear Call to Action

The last thing you want is for people to have to think in order to use your website. You want it to be seamless and easy to use. That’s why proper placement of content is vital.

Content refers to anything that’s not purely visual and refers to the copy in blog posts, press stories, and attorney profiles, for example. It also applies to scripted video. Anything that involves words.

Follow these rules of design:

Keep Text to a Minimum on Your Primary Web Pages

Break up large blocks of text with white space.

Keep sentences short and simple.

Avoid using legal jargon or vocabulary.

Structure the Content According to Your Goals

For example, if your goal is to establish trust with new prospects, put client testimonials on the homepage. But if your goal is to generate traffic, then feature blog posts, articles, and videos from influential authorities on the homepage.

Make the Call to Action Obvious

If you want clients, make it easy for them.

Place large buttons saying “Contact Us” in multiple places. Use contrasting colors to make them stand out from the rest of the page if you must.

Just get them to call you!

Now you know how to get your website to work for you. So make it happen!