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3.
Low Earnings: Why <ul><li>Apps designed to grow fast. And not do much more. </li></ul><ul><li>“ Traditional” CPM/CPC advertisements are not “interleaved” with social apps, which are very dynamic and interactive in nature. </li></ul><ul><li>There is a need to go beyond traditional CPM/CPC </li></ul><ul><li>Lets discuss a few which have done that. </li></ul>

6.
iLike <ul><li>Agenda: Connecting musicians directly with fans. With a difference-Lots of musicians, Lots of fans. Only possible on a Social Network. </li></ul><ul><li>5,133,469 monthly active users. </li></ul>

7.
iLike <ul><li>Huge growth, riding on Facebook. </li></ul><ul><li>$10 million already spent by users to buy ring-tones, tickets, music. </li></ul><ul><li>Collects a fee for every paying customer sent to iTunes or TicketMaster. From record labels for streaming. </li></ul><ul><li>Coming: Ad network for concerts </li></ul>

10.
To conclude <ul><li>Engagement is the key. </li></ul><ul><li>Mobwars creates engagement by being an addictive game, iLike by connecting with artists, Minekey with great UGC. </li></ul><ul><li>Monetization should be driven by flavor of engagement. </li></ul>