Data Exchange

Re-targeting is generally known as the line in a programmatic campaign that delivers the best overall result. One of the most common issues involve the steps required to expand on the data pool to re-target against the existing data. This is where 3rd party data from the exchange comes in, as it has the ability to find look-alike audiences or close matches to the ideal target audience.

Key USP’s:

Permissioned

Consumers are made aware of the benefits of the placement of the cookie on their browser – a more relevant experience across the WWW. Privacy policies are changed to disclose the information captured and an opt-out link to provided.

User engagement

Data is collected based on the user’s responses – click based.

Real – time

Data is available for re-targeting immediately after collection.

The Data:

Custom Audience builds

Age/sex/class/location.

Interest

15+ primary Interest verticals available – IAB categories.

Explicit Intent

Via survey style questioning consumers have indicated a time period to which they are interested in a vertical

In market

Cookies set to 90 days.

Our taxonomy has over 250 lines enabling a broad range of targeting capabilities.