“This is a tremendous opportunity for us to tell our story to both pork producers and to others throughout rural America,” Novak says.

“As we head into the typical flu season, we want consumers to understand that you cannot get the H1N1 flu from eating or handling pork. But we also want viewers to get a better understanding of what is happening within the pork industry. This is a tough time for pork producers. We want to tell consumers what producers already know: That not only is pork safe, nutritious and delicious, it also is an especially good value at your grocery store right now. This is a great time to be buying pork,” Novak says.

“We also look forward to being able to tell producers about all the measures the Pork Checkoff is taking to promote pork this fall. During the RFD-TV program, we will unveil our newest 30-second television commercial,” he adds.

RFD-TV can be viewed on the DISH network at channel 231 and on DirecTV channel 345. Viewers with cable television should consult their local listings guide.