In this article, an educational project is described that was formulated with the aim to give master's students in business communication the opportunity to experience how theory could be applied to shape practice. A 4-week project was developed in which students were urged to use communication theory and linguistic theory to manage the communication with respect to a simulated crisis at the university. The students were enrolled in collaborative learning teams. In this article, the architecture of the project is described, and drawing on an analysis of the students' work and their evaluation of the project, its outcomes are discussed.