Attention. Following a video of Simon Sinek, 66% of young Americans suffers from Attention Deficit Disorder (ADD) and Attention Deficit Hyperactivity Disorder (ADHD). Medical doctors see this as mental illnesses that require therapeutic treatment, with psychostimulants like Ritalin. Actually, Simon Sinek gives a simpler explanation to ADD and ADHD, although biological: an addiction to dopamine! Dopamine is a neuroendocrine transmitter that is responsible of you feeling good after having finished a task or reached a goal. For instance, what do you do when you hear the beep signaling a short message has just arrived? There are good chances you rush to read it (and reply). And voilà, you get your shot of dopamine, and you feel good. The problem is this chemical is highly addictive. You get used to it quickly and your brain wants you to act to get his (and your) does! Therefore, you are not responsible of attention issues, it’s the dopamine that your brain ask for. The time has come to take the control back, hasn’t it?