Zomato rolled out a bunch of cheeky outdoor campaigns that have received mixed responses from social media users.

Photo credits: Suhel Seth / Zomato

Zomato - a restaurant search and discovery service - recently rolled out a bunch of cheeky outdoor ad campaigns that are grabbing the attention of daily commuters.

The ad hoardings include Bollywood puns and witty pop culture references that are turning heads as many social media users took to Twitter to share every ad they spotted in their city.

Needless to say, the ad campaign with its funny creatives has gone viral on social media.

Here are some hoardings:

Akshar Pathak, a Zomato employee took to the microblogging site and wrote, "Hey guys, we at @Zomato (me mostly, I'm a great team player) have been working on some outdoor ads. If you spot one in your city, please share a picture with us (me). Thanks!"

Hey guys, we at @Zomato (me mostly, I'm a great team player) have been working on some outdoor ads. If you spot one in your city, please share a picture with us (me). Thanks! 😇 ☺️ pic.twitter.com/sxl5qYpAuk

Calling the ad "shameful," Seth tagged the Information and Broadcasting minister Smriti Irani and the Advertising Standards Council of India in a tweet and wrote, "Shame on you @ZomatoIN ! Absolutely shameful what you’ve attempted to do. Your investors should be sickened by your behaviour! @smritiirani : this is outrageous. @ascionline"

Honestly this is regressive advertising. i saw another v sickly regressive ad from camlin marker pens. what's wrong ppl? can't we have advertisements which don't sound crass and can be enjoyed by all age groups?