Old City’s Lovely Bride is Launching Its Own In-House Line of Super Pretty Wedding Gowns

Bella, one of the new dresses you can find in the Old City store from Lovely Bride’s new in-house collection.

Lovely Bride, the, er, lovely bridal salon in Old City, has just announced that they will be launching an in-house collection of so-pretty wedding dresses! (The boutique has other outposts in LA, NYC, D.C., and San Francisco.)

There will be a total of eight gowns in the new line, called The Lovely One—simple silhouettes with delicate beading and embroidery, illusion necklines and seriously pretty backs—and the Philly store will have the five styles you’ll see below. They range in price from $1,950 to $2,750, and will be at the shop starting next week, if you see one you’ve simply got to take for a twirl.

Which one’s your fave?

Bella, an ivory beaded soft A-line gown with an illusion neckline and short sleeves, $2,650.