Transitioning a business into the public arena whilst safeguarding management privacy

The challenge: a business was set to make a prominent IPO having spent much of its existence outside the spotlight. Management were concerned what this would mean for the business and the senior executives.

What we did: we undertook a proactive phase of work to secure the personal privacy of senior executives to avoid outside parties prying into their lives. Using the IPO prospectus we identified areas of likely reputation risk that the business faced, and worked with the client to provide factual rebuttal to defend against the allegations.

The result: the IPO got away with negligible intrusion and the business continues to prosper