State of B2B Social Media Marketing 2016

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SUMMARY

According to a recent CMO Survey (https://cmosurvey.org), social media spending is expected to touch 20.9% share of marketing budgets in the next five years, up from 5.6 percent in 2009 which recommends that there is a good reason for businesses to invest in b2b social media marketing efforts. What is troubling, however, is that only 3.4 percent of marketers surveyed felt that social media contributed very highly to firm performance, while 40% thought it was below average. Not surprising, then, that a good 15% of organizations that we spoke with still don’t invest in social media.