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The Free-to-Play business model is many years old now, but there are still many people in the game industry who have not yet faced the unique issues and challenges that come with developing and releasing a free-to-play game. Are you someone who knows little to nothing about the free-to-play space, but feel like it's time to be able to join in when the conversation turns to ARPDAU and 7-day retention? This session is for you. In one hour, the basics of free-to-play will be covered, aimed for an audience that understands game development, but is completely new to the concepts of giving your game away for free, and then optionally monetizing a portion of the resulting player base. Topics to be covered include: understanding the funnel; acquiring users via paid advertising as well as organically; short- and long-term player retention; monetization best practices; and how to launch your game successfully.