Olympus Logo

Olympus was established as Tokiwa, so the first wordmark read “Tokiwa Tokyo”. The earliest Olympus logo was introduced in February 1921. The wordmark featured a unique, rather intricate, typeface. In 1970 it was replaced by a simple dark blue typographic insignia. In 2001 a yellow line appeared under the wordmark, which was supposed to represent the company’s innovative nature.