Cadence x DVS – “Adventure Awaits” | Video

We reported on the collaboration sneakers, Rico CT, from Cadence and DVS last month and here is a promotional video for the shoes. Entitled “Adventure Awaits”, the short film follows the day-in-the-life of a staff at Cadence. Approaching the campaign with an artistic touch, the clip highlights the freedom and joy of riding a bicycle, rather than overloading information on the featured products. Shot with California as a backdrop, this video has a feel-good factor, making people want to grab a bicycle and go out for a ride immediately. These shoes are in stock at Cadence flagship store and online shop.