WATCH THE COVER OF HK TATLER'S SEPTEMBER ISSUE TRANSFORM BEFORE YOUR EYES!

Cerruti 50th Anniversary AR experience

UNLOCK THE UNEXPECTED AT CERRUTI’S NEXT EVENT

IMMERSIVE STORYTELLING

AWETHENTIC APP is a visual discovery tool that combines the power of Augmented Reality and Virtual Reality to bring you awesome 360° digital experiences and video.

Together with our AR / VR production house, AWETHENTIC STUDIO, we collaborate with premier brands to bring to life and distribute immersive stories using AWETHENTIC APP’s AR image recognition.

Augmented Reality allows you to explore and interact with the physical world in exciting new ways, allowing you to unlock premium experiences, rewards and gifts at our partnered events.

Featuring original content created by AWETHENTIC STUDIO, AWETHENTIC APP’s VR technology puts you at the centre of the world’s most unique travel and lifestyle experiences in 360°; whether diving 30ft under the ocean with manta rays, going on a luxury safari in Africa or joining a Daybreaker festival yoga session in Hong Kong.

AWETHENTIC APP also brings together immersive content in a variety of genres from the world’s finest VR and video creators, so stay tuned for regular updates and releases.

HOW TO USE AWETHENTIC APP

STEP 1: AR – AIM AND TRIGGER

Point your smartphone at the AR trigger or image and make sure your camera is unobstructed.

STEP 2: WATCH 360 VIDEOS

When you see the VR sign, click on the image to play. Turn your device or drag your finger to move around within the video and explore every angle.

STEP 3: SNAP AND SHARE

Press the and share directly to your friends on social media.

SPECIAL FEATURES

AUGMENTED REALITY IMAGE RECOGNITION

Your iPhone becomes a “magic window” to interact with the physical world and unlocks exclusive content from our partner brands.

VR / 360 VIDEO VIEWING

TOP-RATED VIDEOS

We bring you some of the most dazzling, immersive and entertaining videos out there!

AUGMENTED REALITY SHOWCASE

Using Awethentic App’s image recognition your iOS device becomes a “magic window” to unlock immersive AR experiences and exclusive content from your favourite brands. Below is a showcase of some of our most recent AR experiences. Download the app, point your camera at the images below and watch the magic unfold!