A small bomb exploded in the women’s bathroom at a Target store in Evanston on Wednesday, and officials are investigating whether it’s connected to the company’s policy allowing transgender people to use the bathroom of their choice.

Thankfully, no one was in the restroom when the explosion went off a little after 4:00 yesterday afternoon outside of Chicago. Police say a plastic bottle was used, but no nails or projectiles were inside. The restroom sustained minor damage.

Ever since Target announced their policy of allowing transgender customers and staff to use the bathroom that most closely matches their gender identity, the big-box chain has been the target, so to speak, of yet another American Family Association boycott, as well as a regular parade of nutjobs trolling some of its stores. The AFA has claimed success with their boycott, and Brietbart even went so far as to claim that the boycott directly led to lost sales and cheered what it called Target’s “$10 billion stock crash.”

But on Wednesday, Target CEO Brian Cornell told Fortune that while the chain is set for a disappointing set of first quarter results — due to weather and skittish consumers over economic concerns — the anti-trans boycott is not having “a material or measurable impact on our business“:

He did allow that just a few stores had some some protests and took a bit of a hit sales wise, but on the whole, the 1,800-store retailer didn’t feel anything.

“To date we have not seen a material or measurable impact on our business. just a handful of stores across the country have seen some activity and have been impacted ,” he added.

There’s never been a problem with Target’s bathrooms. People go in, they do what they need to do, and then they leave. And so when Target announced that people could go into whichever bathroom was most appropriate for them, all they did was confirm what had already been going on. But the American Family Association and other anti-LGBT groups see it differently, and have announced yet another of their uncountable boycotts. Unlike the others, this one seems to be having one effect: Bible-waving zealots have taken to marching through Target stores screaming, “Are you gonna let the devil rape your children?”

This guy in Colorado Springs took a different approach, while also trying to prove that zealots are not creativity-challenged:

There still have been no reported incidents of a transwoman assaulting anyone in a woman’s bathroom. However, this video of a man stalking a woman at a Florida Target — he’s a man dressed as a man — is making the rounds, as though it was somehow relevant.

Target, that fine purveyor of clothing and household goods, signed onto an amicus brief expressing their opposition to anti-gay marriage bans. And this has infuriated the National Organization for Marriage.

So much so that NOM is harnessing its tremendous power and influence to punish the monster-store for daring to “maligned millions of voters who support the traditional definition of marriage by effectively likening them to ‘haters’ or ‘bigots.'” Nom has called upon its supporters to stand in unison and let the corporate giant know just how strong they are and what threat Target faces for insulting anti-gay voters.

Because NOM fears for the safety of its petitioners, they disallow showing names of signers. Thus we cannot know whether those 2,756 principled buyers include those ubiquitous few who seem to sign every petition, such as Mickey Mouse, Mike Hunt, and You’re Haters. But, even if so, I am certain that there are many many good souls showing their shopping muscle and threatening the profitability of Target stores everywhere.

Granted, this is not exactly the most popular petition currently being circulated on electronic media. For example, 5,114 have signed to “Tell Dove to stop using Photoshop in their ads” and 69,791 people want the show Shark Hunters to be cancelled. Both of which pale next to 271,469 people who want Dunkin’ Donuts to stop using styrofoam cups.

But NOM can be proud. They’ve stood up and been counted.

And now Target can treat NOM’s boycott with all the seriousness that it deserves.

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From the Inside: Focus on the Family’s “Love Won Out”

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