Category Archives: advertising

“Skate to where the puck is going not where it has been.” Wayne Gretzky Creativity: The use of imagination or original ideas to create something; inventiveness. So, what happens afterwards? What happens after a catastrophe? How do you carry on and what role does creativity play in all this? I started thinking about all thisContinue reading “Do you believe in The Roaring Twenties brothers and sisters?”

“There’s always a story. It’s all stories, really. The sun coming up every day is a story. Everything’s got a story in it. Change the story, change the world.” Terry Pratchett In his excellent book ‘Blowing the Bloody Doors Off’ Michael Caine tells the story of meeting John Wayne at the Beverly Hills Hotel onContinue reading “Advertising. So, what happens to once upon a time?”

“Foolery, sir, does walk about the orb like the sun, it shines everywhere.” William Shakespeare Twelfth Night This is a plea for naughtiness. Naughtiness is defined as mischievousness, prankishness, a type of disobedience. For about a year I have had this re-occurring thought. Has creativity become a formula because of how ideas have to serveContinue reading “Advertising. Swimming with clowns.”

“The greatest deception men suffer is from their own opinions.” Leonardo da Vinci This is Salvator Mundi. The world’s most expensive painting. It recently sold for 450 million dollars at Christie’s in New York. Most experts thought it would get to about 200 million dollars. They were very wrong. However, the gigantic sum paid isContinue reading “Advertising. 450 million dollars for peacock feathers.”

“There is no greatness where there is not simplicity, goodness and truth.” Leo Tolstoy There is probably a weird German word for it. A word for that strange feeling you get when you see an idea and it makes you happy and jealous at the same time. I looked at my phone screen and sawContinue reading “Creativity. Gentle anarchy never hurt anybody.”

“Look, that’s why there’s rules, understand? So that you think before you break ’em.” Terry Pratchett After Cannes, I found it difficult to write anything. It felt like everything had been said. It had been dissected in a million different ways. There is a frenzy after Cannes to explain what it all means. And normally,Continue reading “Advertising. Making it mean something.”

“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” Bruce Garrabrandt There is an advertising urban myth about a company needing to sell more baby powder. Basically, all the brightest and the best would come into a room each day and try and brainstorm how they couldContinue reading “Advertising. What if nothing is changing?”

“Everybody has talent, it’s just a matter of moving around until you have discovered what it is.” George Lucas Talent. It’s one of those words. Like the word, creativity. Everybody nods and agrees that you need it. These days, everybody, says they need talent desperately. What is also perhaps true, is that the changing structureContinue reading “Advertising. Talent is never a single malt.”

“It is absurd to divide people into good and bad. People are either charming or tedious.” Oscar Wilde We had been waiting almost an hour. An hour is a long time to wait. You start playing weird games in your head. I will count to thirty. When the big hands gets to the five, IContinue reading “Advertising. Norah Jones, KFC and forgiveness.”