The North America kiosk market has been witnessing significant advancements over the past few years. Pop-up kiosks and the incorporation of digital signage offer high scope for growth over the forecast period. Emerging as an important marketing tool for businesses to reach their target audience, kiosks enable the assessment of new products as well as new geographic locations. Online retailers have been given a chance to experiment in traditional retail settings without investing in any physical presence.

The revenue of the kiosk market in North America stood at US$2.5 bn in 2015 and is expected to reach US$4.4 bn by 2024 at a 6.2% CAGR therein. On the basis of volume, the market is projected to expand at a CAGR of 6.6% from 2016 to 2024.

Adoption Rate of Kiosks in Retail Surpasses that of Healthcare

Retail and healthcare are the most prominent applications of kiosks in North America, with the highest return on investment (ROI). Apart from these, kiosks also find application in other end-use sectors such as government, banking, financial services, and insurance (BFSI), travel and tourism, advertisement, and entertainment.

In the retail sector, kiosks are used for gift registry, inventory extension, loyalty, bill payment, and automated retail vending. Technological advancements in the retail sector are likely to fuel the use of kiosks in this application segment, enabling it to emerge as the dominant one by 2024. The adoption rate of healthcare-based kiosks is relatively slower, but is likely to pick up pace over the coming years. In the healthcare sector, kiosks are used for applications such as patient check-in and check-out, wayfinding and directory, human resource, hospital information, patient and physician communication portals, and virtual receptionist.

U.S. Kiosk Market Benefits from Strong Presence of Leading Players

The North America kiosk market is bifurcated into the U.S. and rest of North America by geography. In 2015, the U.S. emerged as the dominant segment by revenue as well as volume and the country is estimated to continue its lead through 2024. The U.S. kiosk market was valued at US$2.3 bn in 2015 and is projected to expand at a CAGR of 6.4% during the forecast period to cross US$4 bn by 2024. Both the retail and healthcare application segments in the U.S. contributed to the dominance of this region in the North America kiosk market. The U.S. kiosk market is projected to expand at a pace much greater than that of the rest of North America, TMR predicts.

One of the major factors responsible for the dominance of the U.S. in the North America kiosk market is the established presence of leading players and their continuous promotional efforts across the country. A case in point would be CVS Caremark Corp. The U.S.-based retailer and healthcare company has thousands of drug and pharmacy stores across the country with integrated kiosk bases. Food Lion, the U.S. division of Brussels-based Delhaize Group, has retail kiosks set up all over the U.S. in collaboration with American computer hardware, software and electronics company NCR Corporation. Retail giants such as The Kroger Company, Wal-Mart Stores, Inc., ALDI US, and Albertsons Companies Inc. have been progressing with their self-checkout rollouts. All of these activities continue to drive the kiosk market in the U.S.

To enhance communication with consumers, various types of automated screens are being developed and installed at various locations. Kiosks have application across various industries such as retail, travel and tourism, entertainment, healthcare, advertisement, finance, and others. The growing demand from these industries has compelled the sales teams to serve customers in these sectors. Kiosks have elevated consumer experience, and are enhancing the growth of self-service technology providers. Kiosks generally help the owners in opening up new sources for income, and enhance end-user communication experience.

The report describes key trends prevailing in the North America kiosk market. The North American kiosk market has witnessed significant advancements in the past few years. For instance, Nevada has deployed kiosks at various retail locations across the state. Other states in the United States have also begun to experiment with these self-service machines. Georgia has introduced a bill payment kiosk to allow residents to renew their car tags. Ohio has also deployed several kiosks to facilitate automated vehicle registration.

The retail and healthcare kiosk market has been growing steadily for a long time with population growth and increased per capita income. Self-checkout is progressing from hypermarkets to supermarkets into other retail segments such as department stores, specialty retailers and small convenience stores. Increased consumer traction with minimal space and enhancement of customer experience are some of the drivers of the North America kiosk market. Owing to the growing demand for general vending machines and increasing use of kiosks at airports, the North American interactive kiosk market is expected to showcase high growth rate in the near future.

This report on the North America Kiosk market provides analysis for the period from 2014 to 2024, wherein 2015 is the base year and the period from 2016 to 2024 is the forecast period. Data for 2014 has been included as historical information. The report highlights the various drivers, restraints, and opportunities expected to influence the market’s growth during the said period. It also highlights the trends that prevail in the kiosk market in North America. The study provides a holistic perspective on market growth throughout the forecast period in terms of revenue estimates (in US$ Mn) and volume estimates (Thousand units) across of North America.

This research report provides in-depth analysis of the North America kiosk market, which is segmented on the basis of application. The report provides cross-sectional analysis of the North America kiosk market in terms of market estimates and forecasts for the application segment across North America.

The report profiles major players in the North America kiosk market. The company profiling includes an overview of the company with respect to parameters such as company details, market presence and segmentation by geography, key developments, strategy and historical roadmap, and, revenue and operating profits. Major business strategies adopted by these players, their market positioning, and their recent developments have also been identified in the research report. This report also provides market positioning analysis of major players in the North America kiosk market based on their 2015 revenues. The major players profiled in the report include NCR Corporation, Diebold, Inc., Kiosk Information Systems, Slabb Kiosk, Olea Kiosk Inc., Phoenix Kiosk, Kontron AG, Wincor Nixdorf AG, Meridian Kiosks, Fujitsu Ltd., Optical Phusion, Inc. (OPI), RedyRef, and ZIVELO.