The title and sentence — “Temos Qualidade a Baixo Preço” — belonged to a poster, set in a shop in Vila Nova de Gaia, which has benn designed by the owner in a fluorescent paper with a colored ink pen.

At “Contentores” the sentence is taken into a different context — scale and support — by subscribing it on the four containers from Brazil, Russia, India and China (BRIC), and trnalating it into Portuguese, Cyrillic, Hindi, and Mandarin languages.