Save Article

After Heated Court Battle, PepsiCo Allows
FCB to Work on Ads for Coca-Cola Brands

By

Suzanne Vranica Staff Reporter of The Wall Street Journal

Updated Nov. 23, 2001 12:01 a.m. ET

In an apparent end to a legal battle that could have had significant ramifications for Madison Avenue, PepsiCo Inc. and Foote Cone & Belding Worldwide Inc. have reached an agreement in principle that resolves their differences.

The key element is that FCB executives will be permitted to work on ads for brands owned by Coca-Cola Co., Atlanta. PepsiCo, the Purchase, N.Y., soft-drink and snack maker, had sued FCB -- an advertising...