When you begin dabbling in digital marketing—or moving beyond the two or three marketing strategies in your comfort zone—you might feel a little lost.

Hopelessly stuck, even.

I’m here to tell you that’s totally normal. Part of the challenge is that digital marketing, like many disciplines, has its very own language. And it certainly doesn’t help anyone out when different marketers speak different dialects.

Before landing at LeadPages, I worked for a marketing agency that exclusively represented law firms, and it took me awhile to learn both the Internet marketing vocabulary and the legal jargon. Soon enough, I caught on—and then I came to LeadPages where, of course, plenty of terms were Greek to me once again.

The good news is, you don’t have to learn everything all at once. In this post, I am going to help you understand one of the most basic (and important) digital marketing concepts that you can use to grow your business online.