A research tool for conscientious creatives by Airbnb

Designed by Airbnb and News Deeply, Another Lens is a research tool for conscientious creatives, posing a set of questions to help you balance your bias, consider the opposite, and embrace a growth mindset.

Discussion

Better description is definitely needed.
What is a “conscientious creative”?
It sounds like an oxymoron. Being backed by Airbnb helps.
I mean... Didn’t you guys learn from Pied Piper? If you need a consumer study to explain that the product is. Something needs to change. ✋

@dredurr this was made by the Airbnb User Research team & News Deeply so I don't have any inside knowledge of the branding. BUT, if I was to guess (from reading the articles/product intro) - they've deliberately made it vague so people can self-identify. Everyone is creative in their work - and conscientiousness is something will identify with individually. At a guess 🙄

@jason_crabtree_ A product that’s purposely vague... I don’t get it 😐.
I give up!
If you cannot clearly deliver the message to a first time user in 8 seconds. Then you have lost not only that user but whoever that user has told about the crappy experience as well.
Not Dope 👎to leave users in Limbo.
I’m hoping someone from the @airbnb team can jump in on this.
Awesome Hunt Jason. Nothing against you at all 🤗

Another Lens is an open source design tool created by Airbnb and News Deeply, a journalism startup.
I love the authenticity of the tool and believe resources like this are essential for anyone building products for other people.