David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

NetXposure Enhances Image Portal X for Mac OS X

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NetXposure, a provider of focused Web applications, has launched the enhanced edition of Image Portal X. Image Portal X, a Web-based digital asset management (DAM) solution is designed to centralize, process, and leverage a company's digital assets. The latest Image Portal X version streamlines asset usage with functionality additions from InCaddy, the Adobe InDesign software plug-in, to enterprise-wide integration capabilities. Running on the Mac OS X platform, Image Portal X is built on NetXposure's Exogen Application Framework, designed to support complex Web-based content management applications requiring the utmost flexibility. Automatically assigning user access-levels as each individual is added to the database eliminates the need for an administrator to manually engage Image Portal users. Also new to Image Portal X is the Web Services ability, enabling the corporate DAM solution to communicate with external computer systems to speed the sharing of critical information. For Adobe InDesign software users, Image Portal X supports InCaddy, the smart plug-in linking directly to Image Portal's repository and processing engine from the InDesign menu bar. Image Portal X's current version also includes search capabilities that allow for multiple keyword queries as well as in-text searches.