“The intent was to create a tool that simply cleans perfectly everywhere,” says Martin. “The six-second brushing time was just a side effect of the invention, but that was not even intended.”

Does the device truly work, though?

Dr. Mark S. Wolff, who works at the New York University College of Dentistry, questions the invention's efficiency, telling ABC News:

"There’s some things that don’t make sense about this," while acknowledging that that the Blizzident is a "novel idea" and could maybe, possibly work. But the fluoride in one's toothpaste needs at least a minute to work effectively.