You Are Losing Customers By Not Doing This

read ( words)

Not doing what, you ask.

Writing and submitting articles.

Writing articles is a cost- effective way of promoting your business. It exposes you to potential customers in a way that few other marketing vehicles do.

Writing and submitting your work to online sites gives you fr*ee marketing opportunities. It also increases your credibility in the eyes of potential customers.

Have you taken advantage of this very effective marketing strategy?

If not, why not?

* What If I Can't Write?

Common question, common excuse with a simple answer: if you can talk, you can write.

You don't need to be a professional writer before you can write as a way of marketing your business.

All you do need to do is

Want to write

Decide to write

Write

* What Should I Write?

A few ideas are:

Articles

Tips (eg top ten or top five ways to....)

Letters to editors

Reports (yes, reports!)

Think of some more and add them to this list.

* What Topics Should I Write About?

Here, your only limitation is in your imagination. So be creative and let these questions serve as guidelines in helping you decide what to write about:

What information will potential customers find useful?

What are you interested in? Find a way to make it relevant to your business and write about it.

If you were in your potential customers' shoes, what topics (related to your business) would interest you?

In what ways have you solved problems for people in the past? Write them down. Chances are, other people would benefit from the solution you provided.

What are your experiences as a business owner? Write about them.

Fill in the blanks :

How To .......

Top 5 Ways to......

What Many People Don't Know About......

My Favourite Pastime is....

What you've got now is a bunch of potential headings for your articles, tips, reports or whatever. If you think about it, there's a lot for you to write about.

All you have to do now is actually put pen to paper (hand to computer).

* What Should I Do With What I've Written?

Submit, submit, submit!

Newsletter editors and webmasters all over the 'net are looking for fr*ee content for their subscribers and visitors.

Imagine the exposure you get by submitting an article to an ezine with thousands of opt-in subscribers. Fr*ee of charge, too! It'd be more expensive (and not always as effective in pulling in prospects) to advertise in the same publication.

Here is a brief list of places that accept articles for publication or announcement: