We’ve seen a couple teasertrailers for the Aardman Animation holiday film Arthur Christmas, and now, two full-length trailers are out. The UK trailer still shows a lot of the elements we’ve seen before — the North Pole as a high-tech gift processing center; Santa’s sleigh as UFO; and the geeky younger member of Santa’s family who acts as the title character — but it also shows off a lot more of the actual story that puts all those elements to work. There are also a few good, cheeky little jokes. And the US trailer has a slightly different approach to the same elements. Check out the trailers below. (Oh, and there are lions, too.)

I do like the lions, and kinda love the cheeky joke about teaching women to read. I like when weird stuff like that slips into a kids’ film.

And here’s the US one, via Yahoo, which also has HD:

Arthur LOVES everything to do with Christmas; indeed, he is the only one in his family still captivated by the magic of the holiday. Laurie will play Arthur’s older brother Steve, heir to the reins, a cool, incredibly capable guy who has given the North Pole high-tech efficiency, military-style precision. Broadbent plays Santa, who pictures himself as the guy in charge at the North Pole, but is now more of a figurehead as the operation has outgrown him. Nighy plays Santa’s 136-year-old father, Grandsanta, a cranky old codger who hates the modern world, is always grumbling that Christmas ‘was better when I was Santa’ and has a tense relationship with Steve, who he calls ‘A postman with a spaceship.’ Jensen will play Bryony, a lowly elf from the Giftwrap Battalion, with an eager-to-please attitude and an obsession with wrapping and bows. Imelda Staunton rounds out the cast as Mrs. Santa, dedicated wife and mother to her husband and sons.