Getting started can be a drag. Writer’s block is often a problem. And even when you get going, it’s difficult to get and maintain momentum.

But what if you started writing the piece from the bottom up? What if that bottom-up method helped you create a quicker and far superior product?

In this episode, New Zealand-based marketing and persuasion expert Sean D’Souza explains his bottom-up method of writing... and why it’s more effective than the traditional top-to-bottom approach many of us use.

There’s no denying that smart creative professionals are finding unique ways to drum up quality leads and build trust with good prospects online.

My guest this week is a perfect example of this. Her name is Kaleigh Moore. She’s a freelance writer, and she’s experienced great success as a freelancer in a very short amount of time.

In this interview she explains how she generates prospects online. How she builds relationships and trust by adding value. And how she leverages these wins to create a positive domino effect in her business.

In this week’s episode we’re going to talk about crappy clients — or “clients from hell,” as my guest calls them. ;-)

My guest is Bryce Bladon. Bryce is an award-winning writer, creative consultant and strategist, and editor-in-chief of Clients From Hell, a blog that collects anonymously contributed client horror stories from the front lines of the freelancing industry. He also hosts a podcast of the same name.

Yes, we’ll vent a little. But we’ll also talk about how you can identify these “problem children” before they unleash hell. More specifically, how to handle these difficult situations with grace and professionalism.

First of all, you’re not alone. Productivity is a big challenge for creative professionals. Working from home means that you’re exposed to a ridiculous number of distractions. And when you’re in front of a computer all day long, the temptation to check email, social media or crazy cat videos can be paralyzing.

Yet if we’re ever going to do great work, we have to be productive. We know that intellectually. Making it work on a day-by-day and minute-by-minute basis, however, is challenging.

So as we kick off the New Year, I wanted to bring in my friend and colleague Mark McGuinness to the show. Mark has a number of very practical and tactical tips for improving your productivity very quickly...