Lexington, Michigan (Tuesday, March 16, 2010): The 2010 racing season is drawing ever so closer for the much anticipated Sunoco National Tour. With the 2010 season opener less than two weeks away, more exciting announcements continue to come out of the Lexington, Michigan based series.

Goodyear Racing Tires, the long standing Official Racing Tires of NASCAR and all of its' touring series will add the Sunoco National Tour to its' list of touring series that the Akron, Ohio based company provides tires for beginning with the 2010 racing season.

"I want to thank everyone at Goodyear for putting together a great program for us. They are excited and committed to helping us make the Sunoco National Tour a success." Stated Sunoco National Tour President, Ron Varney. "They also understand that as with an new venture it will take time to build the series and they are in it for the long haul." He added.

Goodyear's commitment to short track racing will be one of the themes of the upcoming 2010 racing season as Goodyear Racing Eagles will spread around North America at short tracks through touring series as well as weekly track programs.

Goodyear builds tires that fit nearly every short track application, from the heavy stock cars of NASCAR's developmental touring series to entry-level classes at weekly tracks, both on paved and dirt surfaces. In addition, Goodyear Tires were the official tires of the original USPRO Cup Series (Now Sunoco National Tour) during the inaugural 2003 season.

"Goodyear is extremely pleased to be working with the new Sunoco National Tour. One look at these race cars will tell you why. The folks at the SNT have put together a package for their race teams that is truly going to be exiting for race fans and race promoters all over the country." Commented Scott Junod, Goodyear Short Track Racing Account Manager. "This series is going to grow and we couldn't be happier at Goodyear to be part of it." He ended.

The Goodyear Tire and Rubber Company was founded in 1898. Founder, Frank A. Seiberling, purchased the company's first plant with a $3,500 down payment, using money he borrowed from a brother-in-law Lucius C. Miles. The man the company's name memorialized, Charles Goodyear, had died penniless 30 years earlier despite his discovery of vulcanization after a long and courageous search.

On August 29, 1898, Goodyear was incorporated with a capital stock of $100,000. David E. Hill, who purchased $30,000 of stock, became the first president. But it was the dynamic and visionary founder, hard-driving Seiberling, who chose the name and determined the distinctive trademark.

The winged-foot trademark, inspired by a newel-post statuette of Mercury in the Seiberling home, has been altered over the years. Yet, it remains an integral part of the Goodyear signature, a symbolic link with the company's historic past.

With just 13 employees, Goodyear production began on November 21, 1898, with a product line of bicycle and carriage tires, horseshoe pads and fitting the gamble Seiberling was making; poker chips.

Since the first bicycle tire in 1898, Goodyear pedaled its way toward becoming the world's largest tire company, a title it earned in 1916 when it adopted the slogan "More people ride on Goodyear tires than on any other kind," becoming the world's largest rubber company in 1926.

Today, Goodyear measures sales of nearly $20 billion, although it took 53 years before the company reached the first billion-dollar-year milestone. And it all began in a converted strawboard factory on the banks of the Little Cuyahoga River in East Akron, Ohio. Spanning the years, through all of those yesterdays, a legion of firsts and facts and figures appears that reflect the making of a company.

For more information about the Goodyear Tire and Rubber Company, located at 1144 East Markey Street in Akron, Ohio 44316; Please call toll free at: 1 (800) 321-2136 or log onto their website at: www.racegoodyear.com

The Sunoco National Tour will open the 2010 racing season, the eighth year overall for the Lexington, Michigan based series, on Friday and Saturday, March 26-27th down at New Smyrna Speedway, the historic 1/2 (0.500) mile high-banked paved oval located Southwest of Daytona Beach in Samsula, Florida for the running of the Florida 200. Support Divisions are "To Be Announced."

The ASA Late Model Series will kick off their 2010 campaign, the fifth anniversary of the Northern Series, on Friday and Saturday, April 16-17th with the running of the Glass Breaker 125 at the 1/2 (0.500) mile high-banked paved oval of Toledo Speedway, located just South of the Michigan / Ohio state line in Toledo, Ohio. The ARCA Gold Cup Outlaw Super Late Model Series will also be in action with a 75-lap feature of their own for a great afternoon of racing.

For more information about the Sunoco National Tour and the ASA Late Model Series, please visit each website. For the Sunoco National Tour, go to the newly revamped and still in progress site at: www.sunoconationaltour.com For the ASA Late Model Series, the website is located at: www.asalatemodelsnorth.com and for more information about Sunoco Race Fuels, visit them at: www.sunocoinc.com

The Sunoco National Tour and ASA Late Model Series are their own entity and not endorsed, sponsored or affiliated in any way with ASA Racing, American Speed Association or the ASA Member Track Program. The Sunoco National Tour and the ASA Late Model Series are operated by Ron Varney.