Colin Hugo

BUSINESS MANAGER

EXPERTISE

Project delivery, client experience, business and customer insight, verbal and written communication, business development.

Why I love what I do

Harnessing untapped potential to drive growth and progress has always been something I’ve had a passion for. Working in an environment that allows me to be at the forefront of helping individuals, leadership teams and entire businesses realise their potential in its entirety is an inspiring thing to be a part of.

A business result I'm proud of

Managing the end-to-end project plan and logistics for our internal Academy has been a poignant moment in my career and is something I look back on with real pride. Being part of a team tasked with upskilling the brilliant hybrid talent we have in the business was a great opportunity to showcase my competencies and interests and embodied everything I love about what I do.

A business reinvention I admire

In 2008, Domino’s sales were plummeting as a less than stellar image and lacklustre product turned fans into critics. Combined with a change in consumer expectations, as the market was disrupted by digital pioneers, it was clear they needed to reinvent themselves. Domino’s recognised the importance of directly appealing to this new class of customer that were becoming increasingly appreciative of openness, honesty and ultimately pace.

They began to apply this to every step of their process, as they began building applications that further augmented the image of transparency. Domino’s placed an unfiltered Twitter feed of all conversations about the brand on the front page of its website to ensure constant transparency. They then applied this to the production of their pizza via the creation of an online pizza tracking system that allows users to follow the full production cycle of their pizza until it arrives at their doorstep.

Their ability to keep pace with consumer needs and abreast with technology allowed them to navigate a period of real uncertainty. This self-awareness has paid off in style, with Domino’s stock growing from $9 to $280 since 2010.