tag management

Tag management may not seem like a particularly sexy industry, but it’s attracting plenty of money from investors — one of the companies in the field, Ensighten, is announcing that it has raised $40 million in Series B funding.
Tags help websites track data for third party services, often for marketing purposes, and tag management makes it easier for marketers to install, serve… Read More

Following on from its $600 million purchase of marketing platform Neolane, which closed earlier this month, Adobe today made its fourth acquisition of 2013. To strengthen its marketing and analytics business, Adobe has bought Satellite, a tag management technology that helps marketers with analytics and media tracking across web sites. Satellite is part of a larger interactive marketing… Read More

Tealium has raised $15.6M in a series C financing round led by Tenaya Capital. Battery Ventures and Presidio Ventures also participated in the round for the for its tag management company that captures clean data streams for enterprise marketers doing analytics on web sites, mobile sites and mobile apps. Tealium has raised a total of $27.2 million.
Tealium’s single universal tag lets… Read More