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It’s New Zealand’s favourite summer fruit and for a few short weeks over the festive season, strawberry sales knock bananas from their perch as Countdown’s most popular produce item. Countdown anticipates customers will devour their way through 67 rugby fields of strawberries, but they’re not the only food Kiwis will be indulging in this Christmas Day.

Countdown continues to make healthy eating more accessible with the launch of nutritional information on almost 10,000 products on their online shopping website. The new nutritional information is aimed at helping Kiwis’ make informed nutritional decisions when shopping online, and Countdown intend to continue to introduce it to more products over the coming months.

Today marks the opening of Countdown’s new look Mt Eden store, which is now 1350sqm larger with more parking, and new specially designed trolleys with coffee cup holders for customers to enjoy a coffee while they shop.

Kiwis no longer need to worry about the expiry date on their Countdown giftcards or Christmas Club vouchers. Countdown has removed expiry dates from its giftcards or vouchers purchased in the last year, and all new cards and vouchers purchased will remain valid until the value is spent.

Countdown’s Food Rescue partners can now apply for a slice of up to $100,000 to support their growth and help build capacity in the food rescue sector.

Countdown’s Food Rescue programme donates around $3.5 million of surplus food to foodbanks and food rescue groups, which would otherwise go to landfill. An additional $1.2 million of food that is not suitable for people to eat is donated to farmers to help feed their animals.

Countdown has today released its second Corporate Responsibility Report, detailing its progress on community and environmental commitments over the past financial year, 29 June 2015 to 26 June 2016.

Countdown also announced the roll-out of two new initiatives: 100 per cent recyclable meat trays which begin rolling out to stores from today, starting with the North Island, and a $100,000 contestable fund for food rescue charities who are looking to build and grow their capacity to collect and redistribute food that is not fit for sale but can still be eaten.

Countdown is rolling out the first phase of its new recyclable meat trays from today, starting with fresh chicken trays in its North Island stores.

Over the next few months, all traditional polystyrene black foam meat trays will be replaced with the new clear recyclable plastic trays. Customers simply rinse the tray and put it into the recycling bin for kerbside collection.