Former Hershey executive joins PBM Products

By Allison Cerra

GORDONSVILLE, Va. PBM Products, an infant formula company that supplies store-brand infant formulas to Walmart, Sam's Club, Target, Kroger, CVS, Walgreens and other retailers, announced the hiring of a former Hershey executive.

Thomas Hernquist was appointed PBM's new EVP foods, liquids and U.S. marketing. Most recently, he served as SVP and global chief growth officer at Hershey. In that capacity, he was responsible for companywide strategic plans, global brand marketing and innovation, research and development, acquisition strategy, and corporate social responsibility. In addition, Hernquist currently is the chairman of the board for the American Marketing Association.

"The growth of private label in the United States is staggering," PBM CEO Paul Manning said. "When a seasoned national-brand marketer like Tom switches gears to market store-brand nutritional products, you know that a transformation is happening across the country."