Nintendo DS Lite in Pikachu yellow – for the lucky few

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So, how do you stand out from the crowd when just about everyone has a Nintendo DS Lite in their bag or pocket? Simple – you get one in an exclusive colour. And right now that means yellow.

Yes, Nintendo is releasing a Nintendo DS Lite for Pokemon fans in a Pikachu yellow, with an etching of Pikachu on the lower right hand corner and a matching yellow stylus. It’s likely to be the most sought after model yet, due entirely to rarity. It’s a limited run, with the handheld only available from the Japanese Pokemon Center (yes, there is such a place) and even then, you’ll have to stick your name into a draw to be in with a chance.

If you strike lucky, you can pick one up from July 20th, for a price that’s the equivalent of £70.