Improving travel website accessibility

Web accessibility can increase customer satisfaction, generate revenue, improves brand loyalty and can even enhance search engine performance. It’s also a legal requirement under the Equality Act 2010. But how many travel companies recognise this potential?

Trust in the Checkout

We have just published our latest research report. This report showcases the findings from a detailed piece of research in which we reviewed the checkout processes of ten of the top online retailers in the UK. The list included “pure-play” retailers such as Amazon and Play, as well as high street names, like Next, Debenhams and B&Q.