Google AdWords For Videos Gains MCC Reports & Bulk Upload

Google announced quietly on their Google+ channel that they launched some new features for those who manage a lot of video ads within Google AdWords.

The two new features are:

(1) Bulk Upload capability for AdWords For Videos:

Google said:

This feature allows you to download a CSV file, manipulate your campaigns and import the edited campaigns – without having to painstakingly edit each campaign individually. You can now make changes to the videos ads themselves, make many changes at once across an account or campaign, and build tools such as macros to set up or modify campaigns en masse.

(2) My Client Center Reporting for AdWords For Videos

Google said:

You can now download a “Video Campaign Report” to see campaign-level performance across all of the video campaigns in all of the accounts linked to your MCC. You can also take advantage of MCC features like scheduled reports, making it easy and efficient to check on your video campaigns.