You’re probably wondering: are these companies really green? Well, digital technologies have a unique ability to segment goods into service increments — by day, hour, even minute — and can lead to the use of resources far more efficiently. For example car sharing services lead to removing a significant amount of cars from the roads. At Green:Net, Airbnb’s co-founder Joe Gebbia and RelayRides CEO Shelby Clark, chat with Collaborative Consumption Lab’s Lauren Anderson.