We are thrilled to announce privé is currently in re•boot mode and I want to share with you our brand direction, passions, and salon focuses so you can get excited too!

Privé is dedicated to supporting stylists with on-demand, digital education lead by world renowned educator Aaron Johnson. As our Digital Creative Director, Aaron is passionate about sharing his knowledge with the hairdressing community. He and his team currently stream LIVE Cutting classes on our Privé Facebook page every Tuesday — nearly 50k views already each week! privé will house a full library of styling, cutting, and product knowledge videos in the new how-to section on our website.

Care For AllWe’re passionate about giving back to causes we believe in with more than just a regram — which is why privé is pledging 1% of all profits to Project Beauty Share, an organization that helps women most in need. #careforall