THE BYRON FREEHOUSE

We had the good fortune of starting work with the Byron Freehouse crew early on in their restaurant adventure, and thankfully they gave us free reign to roll out a cool identity system that works for them on every level. It’s great to work with people who really trust us and who aren’t afraid of taking some

chances, and once the BF crew saw our detailed mock-ups of how the identity system would work as a whole, they did just that. The result is bold and energetic and can draw you in from a mile away, but doesn’t hit you over the head once you’re there. And the food is pretty damn good too.