Exotic ‘Lifestyle Video’ With Pretty Models Showcases New $5M Home in Las Olas

June 24, 2016

Original Article by:
BY JOSH BAUMGARD in Curbed Miami
JUN 23, 2016

With contemporary homes popping up in South Florida in droves, a heightened level of creativity is often needed by agents during the marketing process to distinguish the product from the rest.

Photo galleries aren’t going anywhere, virtual tours are more common, and drone videos have become the latest trend. But in the case of 440 Royal Plaza Drive in Las Olas Isles — dubbed Casa 440 — the contemporary estate listed for $4.895 million offers a “lifestyle video” that cost over $15,000 to produce.