KIM KARDASHIAN LIGHTENS UP

August 27th, 2012

Maybe its love or maybe its simply a seasonal update, but when Kim Kardashian visited Joico Celebrity Colorist George Papanikolas at Hollywoods Andy LeCompte Salon last week, she was in a light mood. So George whipped out his bowls and brushes and got busy, shifting her signature raven tresses to a softer and lighter, multi-chocolate hue.

Kim wanted a glossy, fashionable look, says George. We were inspired by the fashionable brunette shade recently seen on Lea Micheleits multi-dimensional and glossy, which is the hottest trend for brunettes.

To create Kims deep chocolate base with caramel and milk chocolate accents, George reveals that he first softened her darkest brown shade with Joico Vero K-PAK Base Breaker, which lightens the hair one level in 10 minutes. Next, he placed balayage highlights around her face and on strategic points on the ends, using Vero K-PAK Crème Lightener. Finally, a rich chocolate gloss, created with Joico Vero K-PAK Chrome equal parts N6 + N8, blended the shades and produced a high-shine finish.

Before Kim headed out, George recommended his favorite home care products to maintain her new hue. Tone-on-tone is the most sophisticated new look for brunettes, and its important to protect color to maintain its richness, he explains. So I send all of my brunette clients home with Joico K-PAK Color Therapy Shampoo to prevent fading and Joico K-PAK RevitaLuxe Bio-Advanced Restorative Treatment for incredible shine, condition and touchability.