INVESTOR RELATIONS

The Blue Nile Diamond Price Guarantee makes it easy to purchase diamonds with peace of mind. If you find a comparable GIA certified diamond at a lower price, call 800 242 2728. If the offer meets our qualifications, we’ll match the price. There is no comparison when it comes to the value and quality of Blue Nile diamonds.

Diamond Price Guarantee Guidelines

Diamond Price Guarantee is a free service and only takes a few minutes to get started. Simply contact Blue Nile at 800 242 2728 with your diamond quality and price specifications. A Diamond & Jewelry Consultant will locate a matching Blue Nile diamond. In most cases, Blue Nile expects to have the lowest price. In those cases where the competitor's diamond is less, Blue Nile will match the lower price.

No sales pitch. Blue Nile Diamond & Jewelry Consultants do not work on commission, so there's no pressure, no sales pitch. We simply want to provide you with the best possible diamond at the best price.

The exact diamond. To ensure accuracy, the Diamond Price Guarantee program requires that diamonds be graded by the Gemological Institute of America or the American Gem Society Labs. Diamonds will be compared according to the Four Cs – cut, color, clarity, and carat weight, as well as additional criteria such as fluorescence, polish and symmetry, table and depth percentage, etc.

Email Price Alerts

Stay up to date on your diamond selection with Email Price Alerts. Once you’ve selected your perfect diamond, you can sign up for email alerts within the shopping cart and if there is a significant change in price, we will notify you by email. Please note that we only offer this program for carts with a single diamond selection.