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!
currents
i
Vol. 18, No. 1
PUBLISHED MONTHLY BY UNIVERSITY RELATIONS FOR THE CAMPUS COMMUNITY
October 1,2007
Fundraising increases
by 19 percent
Page 7
Hi
IP.
Mistakes
Were
Made
Why M-'r tutttfy Foolish Bili-
New book by Elliot
Aronson explains
self-deception
Page 2
Fall Harvest Festival
at the Farm on
October 6
Page 4
Alternative food
movement gains
political clout
Page 6
Staff forum with
chancellor is Oct. 17
The Staff Advisory Board
will host a brown-bag
forum with
Chancellor
Blumenthal
from noon to
1:15 p.m. on
Wednesday,
October 17.
The location
had not been decided by
press time; check Currents
Online (currents.ucsc.edu)
later this month for more
information.
SAVE
the
DATE
George Blumenthal named tenth chancellor
Chancellor's official appointment is cheered by campus community
By Jennifer McNulty
As the news of George Blumenthal's
appointment as chancellor spread
across campus Wednesday,
Septembei 19, cheers erupted in hallways, high-fives were exchanged, and
the campus rejoiced at the selection.
In Kerr Hall, about 30 staff members from several units, including the
Chancellor's Office, took a break and
gathered in a conference room to listen to the audio broadcast of the UC
Regents meeting. The Regents voted
to approve Blumenthal's selection
Wednesday afternoon, and when the
vote was announced, the celebrations
began.
"It was a lot of fun—there was
clapping, shouting, and high-fives,"
said Paula Towle, manager of the
Chancellor's Office. "There was a lot
of joy. It's just thrilling."
During the busy lunch hour in
Terra Fresca Restaurant at University
Center, a woman shouted the news
across the room after receiving a text
message. "She held up her phone and
shouted, 'It's George!,'" recalled Liz
Sandoval, director of development for the Humanities
Division. "It was so cute—everyone started holding
up their phones, and people were shouting across
the room. It was a big celebration. People were very
happy."
Earlier in the day,'librarians "monitoring the webcast of the Regents meeting heard UC Regents Chair
Richard Blum inadvertently leak the news when he
referred to the pending announcement of Blumenthal's
appointment. "They rushed in to tell me, and there
was a lot of excitement," said University Librarian
Virginia Steel. "People were really pleased. The campus
has had an opportunity to work with George for 14
months, and we have a lot of respect for him. People
feel he's just part of UCSC."
George Blumenthal's introduction as chancellor drew two standing ovations
from the crowd in the Music Center Recital Hall September 24.
Prior to his appointment, Blumenthal served as
acting chancellor following the death in June 2006 of
Chancellor Denice Denton.
Economics professor Lori Kletzer was in her office
when she learned the news via e-mail and promptly
joined colleagues in the hallway. "Everybody was
pleased," said Kletzer. "We are all very lucky. We're
ready to move forward."
Connie Croker, a library budget analyst and a new
member of the Staff Advisory Board, said she, too,
was thrilled by the news. "It's exciting, because people
really wanted it to happen," she said. "I heard on
the bus that there was dancing in the Psychology
Department. And I know the Staff Advisory Board is
See Appointment, back page
Blumenthal will 'act
boldly7 to advance
UC Santa Cruz
By Jennifer McNulty
In his first campus address as
chancellor, George Blumenthal
pledged to "plan strategically
and acr boldly" to advance
UCSC's standing in the world.
"Here at UC Santa Cruz, our
faculty are making breakthroughs
relentlessly. Our students are exploring new ideas and opportunities at a pace they've never before
experienced. Our graduates are
changing the world. Our programs
are defining education and reshaping the future," said Blumenrhal,
who received two standing ovations from the capacity crowd in
the Music Center Recital Hall.
Blumenthal delivered his address on Monday, September 24,
aftet being formally presented
to the campus by UC President
Robert Dynes. "This is a day
of celebration," said Dynes.
Noting milestones in fundraising
and other areas reached during
Blumenthal's 14-month tenure
See Blumenthal, back page
View the chancellor's
address to campus
community
A webcast of Chancellor
Blumenthal's address—
and other information
related to his appointment-
can be viewed at
chancellor, ucsc. edu
Four to be honored
at October 18
Founders Day event
By Guy Lasnier
UCSC will celebrate its future
with Founders Day, a gala
dinner and awards ceremony
October 18.
"We're celebrating our roots,
our founding here in Santa Cruz
42 years ago and we are marking
our progress as a major research
university," said Donna Murphy,
vice chancellor for University
Relations. The theme is "Fulfilling
the Promise."
The event will honor winners of the Foundation Medal,
the Fiat Lux Award, the Alumni
Achievement Award, and the
Faculty Research Lecturer.
Professor Robert Sinsheimer,
chancellor emeritus, will receive
the Foundation Medal in honor
of his significant breakthroughs
in the field of genetic research
by artificially creating functional
strands of DNA. Sinsheimer served
See Founders Day, back page
Campus rolls out a zippy transportation alternative
By Tim Stephens
UCSC and Zipcar, North
America's largest on-campus
car-sharing service, have
formed a joint partnership to
provide Zipcars to campus faculty, staff, and students, as well as
community residents, as an environmentally friendly alternative
to the costs and hassles of keeping a car on campus.
The partnership continues
UCSC's commitment to provide
sustainable transportation options
that decrease the parking demand
on campus and reduce traffic impacts on the community. It also
increases Zipcar's on-campus programs to more than 50 university
partners.
Beginning September 25,
seven self-service Zipcars—three
Toyota Prius Hybrids, two
Honda Elements, a Mazda 3,
and a Toyota Matrix—will be
available for use 24 hours a day,
seven days a week. The cars will
be located on the main campus
Two of the seven Zipcars—this Toyota Matrix and the Honda Element
behind it—are available at the upper College Eight parking lot.
at the OPERS parking lot by the
East Field House and at the upper College Eight parking lot,
as well as off campus at UCSC's
2300 Delaware Avenue site and
downtown to serve the University
Town Center at Cathcart and
Cedar Streets.
"This partnership with Zipcar
enables us to offer car sharing
conveniendy on campus to all
of our students at low rates. It
is a natural fit with both our
environmental initiatives and
our desire to decrease parking
demand and traffic impacts," said
Larry Pageler, director of UCSC's
Transportation and Parking
Services (TAPS). "The program
See Zipcars, back page

!
currents
i
Vol. 18, No. 1
PUBLISHED MONTHLY BY UNIVERSITY RELATIONS FOR THE CAMPUS COMMUNITY
October 1,2007
Fundraising increases
by 19 percent
Page 7
Hi
IP.
Mistakes
Were
Made
Why M-'r tutttfy Foolish Bili-
New book by Elliot
Aronson explains
self-deception
Page 2
Fall Harvest Festival
at the Farm on
October 6
Page 4
Alternative food
movement gains
political clout
Page 6
Staff forum with
chancellor is Oct. 17
The Staff Advisory Board
will host a brown-bag
forum with
Chancellor
Blumenthal
from noon to
1:15 p.m. on
Wednesday,
October 17.
The location
had not been decided by
press time; check Currents
Online (currents.ucsc.edu)
later this month for more
information.
SAVE
the
DATE
George Blumenthal named tenth chancellor
Chancellor's official appointment is cheered by campus community
By Jennifer McNulty
As the news of George Blumenthal's
appointment as chancellor spread
across campus Wednesday,
Septembei 19, cheers erupted in hallways, high-fives were exchanged, and
the campus rejoiced at the selection.
In Kerr Hall, about 30 staff members from several units, including the
Chancellor's Office, took a break and
gathered in a conference room to listen to the audio broadcast of the UC
Regents meeting. The Regents voted
to approve Blumenthal's selection
Wednesday afternoon, and when the
vote was announced, the celebrations
began.
"It was a lot of fun—there was
clapping, shouting, and high-fives,"
said Paula Towle, manager of the
Chancellor's Office. "There was a lot
of joy. It's just thrilling."
During the busy lunch hour in
Terra Fresca Restaurant at University
Center, a woman shouted the news
across the room after receiving a text
message. "She held up her phone and
shouted, 'It's George!,'" recalled Liz
Sandoval, director of development for the Humanities
Division. "It was so cute—everyone started holding
up their phones, and people were shouting across
the room. It was a big celebration. People were very
happy."
Earlier in the day,'librarians "monitoring the webcast of the Regents meeting heard UC Regents Chair
Richard Blum inadvertently leak the news when he
referred to the pending announcement of Blumenthal's
appointment. "They rushed in to tell me, and there
was a lot of excitement," said University Librarian
Virginia Steel. "People were really pleased. The campus
has had an opportunity to work with George for 14
months, and we have a lot of respect for him. People
feel he's just part of UCSC."
George Blumenthal's introduction as chancellor drew two standing ovations
from the crowd in the Music Center Recital Hall September 24.
Prior to his appointment, Blumenthal served as
acting chancellor following the death in June 2006 of
Chancellor Denice Denton.
Economics professor Lori Kletzer was in her office
when she learned the news via e-mail and promptly
joined colleagues in the hallway. "Everybody was
pleased," said Kletzer. "We are all very lucky. We're
ready to move forward."
Connie Croker, a library budget analyst and a new
member of the Staff Advisory Board, said she, too,
was thrilled by the news. "It's exciting, because people
really wanted it to happen," she said. "I heard on
the bus that there was dancing in the Psychology
Department. And I know the Staff Advisory Board is
See Appointment, back page
Blumenthal will 'act
boldly7 to advance
UC Santa Cruz
By Jennifer McNulty
In his first campus address as
chancellor, George Blumenthal
pledged to "plan strategically
and acr boldly" to advance
UCSC's standing in the world.
"Here at UC Santa Cruz, our
faculty are making breakthroughs
relentlessly. Our students are exploring new ideas and opportunities at a pace they've never before
experienced. Our graduates are
changing the world. Our programs
are defining education and reshaping the future," said Blumenrhal,
who received two standing ovations from the capacity crowd in
the Music Center Recital Hall.
Blumenthal delivered his address on Monday, September 24,
aftet being formally presented
to the campus by UC President
Robert Dynes. "This is a day
of celebration," said Dynes.
Noting milestones in fundraising
and other areas reached during
Blumenthal's 14-month tenure
See Blumenthal, back page
View the chancellor's
address to campus
community
A webcast of Chancellor
Blumenthal's address—
and other information
related to his appointment-
can be viewed at
chancellor, ucsc. edu
Four to be honored
at October 18
Founders Day event
By Guy Lasnier
UCSC will celebrate its future
with Founders Day, a gala
dinner and awards ceremony
October 18.
"We're celebrating our roots,
our founding here in Santa Cruz
42 years ago and we are marking
our progress as a major research
university," said Donna Murphy,
vice chancellor for University
Relations. The theme is "Fulfilling
the Promise."
The event will honor winners of the Foundation Medal,
the Fiat Lux Award, the Alumni
Achievement Award, and the
Faculty Research Lecturer.
Professor Robert Sinsheimer,
chancellor emeritus, will receive
the Foundation Medal in honor
of his significant breakthroughs
in the field of genetic research
by artificially creating functional
strands of DNA. Sinsheimer served
See Founders Day, back page
Campus rolls out a zippy transportation alternative
By Tim Stephens
UCSC and Zipcar, North
America's largest on-campus
car-sharing service, have
formed a joint partnership to
provide Zipcars to campus faculty, staff, and students, as well as
community residents, as an environmentally friendly alternative
to the costs and hassles of keeping a car on campus.
The partnership continues
UCSC's commitment to provide
sustainable transportation options
that decrease the parking demand
on campus and reduce traffic impacts on the community. It also
increases Zipcar's on-campus programs to more than 50 university
partners.
Beginning September 25,
seven self-service Zipcars—three
Toyota Prius Hybrids, two
Honda Elements, a Mazda 3,
and a Toyota Matrix—will be
available for use 24 hours a day,
seven days a week. The cars will
be located on the main campus
Two of the seven Zipcars—this Toyota Matrix and the Honda Element
behind it—are available at the upper College Eight parking lot.
at the OPERS parking lot by the
East Field House and at the upper College Eight parking lot,
as well as off campus at UCSC's
2300 Delaware Avenue site and
downtown to serve the University
Town Center at Cathcart and
Cedar Streets.
"This partnership with Zipcar
enables us to offer car sharing
conveniendy on campus to all
of our students at low rates. It
is a natural fit with both our
environmental initiatives and
our desire to decrease parking
demand and traffic impacts," said
Larry Pageler, director of UCSC's
Transportation and Parking
Services (TAPS). "The program
See Zipcars, back page