Dell and YouTube Partner to Live Stream Four of the Year’s Major
Music Festivals

Music fans worldwide see their favorite bands live from the comfort
of their PC

Live and recorded video feeds powered by Dell Precision workstations

Tweet This:“Thanks toDell and YouTube, music
lovers experience their favorite summer music festivals live from
anywhere, everywhere” #livemusicpassion

SXSW 2012

March 16, 2012 09:00 AM Eastern Daylight Time

AUSTIN, Texas--(BUSINESS WIRE)--Dell and YouTube today announced an exclusive partnership to deliver
live webcasts of this year’s four major music festivals: New
Orleans Jazz & Heritage Festival, Bonnaroo,
Lollapalooza and Austin
City Limits (ACL). Through Dell’s
technology and YouTube’s global reach, music lovers worldwide will
experience a unique connection to music’s biggest stars through multiple
live channels, behind-the-scenes content and exclusive artist interviews.

“As a platform, YouTube is committed to bringing original content and
unique music experiences to fans, artists, and festivals in a way that
benefits the entire music ecosystem,” said Robert Kyncl, global head of
content for YouTube. “This live streaming partnership is an exciting
example of our commitment to music and YouTube is thrilled to join Dell
in bringing four incredible festivals to the world’s largest stage and a
diversity of music to fans worldwide.”

Music festival locations, details and dates:

New Orleans Jazz & Heritage
Festival (New Orleans) – April 27 – May 6, 2012 – A
celebration of Louisiana’s indigenous music culture that features
thousands of musicians on multiple stages over 10 days supported by
400,000 visitors.

Austin City Limits
(Austin, TX) – Oct. 12-14, 2012 – ACL plays host to more than 130
artists from across the globe on multiple stages on 46 acres of green
grass in beautiful Zilker Park, bringing 75,000 music lovers a day
together with unforgettable music and unmistakable Austin vibe.

Music fans attending South by Southwest in Austin can join the
conversation and hear more about the latest trends in live music
webcasts by attending a YouTube hosted panel on “How
YouTube Festival Webcasts Changed the World” on March 16 at 3:30pm
CDT at the Austin Convention Center.

“Enhancing the music experience for customers is what the collaboration
with YouTube is all about,” says Michael Tatelman, vice president, Dell
North America Consumer. “Dell has a long-standing tradition of
supporting music lovers, and all of these festivals have their own cool,
unique vibe framed by the music culture of each city. Now with Dell
technology, we are able to share that special vibe with millions of
music lovers around the world via concert live streams,” Tatelman said.

Producing live streams and video content for music festivals requires a
high-end, accelerated workflow that enables near real-time video
production. To meet this demand, many festivals are turning to powerful Dell
Precision workstations, which are designed to run professional video
applications. For example, ACL and Lollapalooza’s video production team
used Dell Precision workstations at the 2011 festivals to produce video
extras to support and surround the live broadcasts. Cameras positioned
throughout the festivals capture performances, crowd shots, interviews
and other content which was edited on the workstations and then uploaded
to multiple simultaneous channels on YouTube.

According to Daniel Gibbs, video director for C3 Presents, the event
production company for ACL and Lollapalooza, said of 2011 campaigns,
“Timing is everything when you’re providing online, HD video and audio
content during large festivals. Thanks to Dell Precision workstations
and Adobe Premiere Pro software, we were able to cut production time in
half, bringing more live music, backstage action, audience interaction
and festival footage online than ever before.”

Fara Howard, executive director, North America consumer marketing at
Dell, added, “There is nothing like seeing your favorite artist live.
This partnership enables music fans to not only connect with their
favorite artists, but also discover new rising stars in the process. A
win-win situation for everyone.”

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services that give them the power to do more. For more
information, visit www.dell.com.

About YouTube

YouTube is the world's most popular
online video community allowing millions of people to discover, watch
and share originally created videos. YouTube provides a forum for people
to connect, inform and inspire others across the globe and acts as a
distribution platform for original content creators and advertisers
large and small. YouTube, LLC is based in San Bruno, Calif., and is a
subsidiary of Google Inc.