London Collections: Men wrapped yesterday, and while you (or the people you follow on Instagram) head south to Florence for Pitti, we’ve put together a recap of the very best Insta-moments from this year’s SS15 collections.

It might not be this weekend—though there is a good chance it will be—or the next weekend, but soon enough you’re going to find yourself at the beach.

And you should be prepared.

Which is why we’re declaring it Beach Week here on Kempt, in an effort to send you to the shore in style. We’re rounding up all of the pertinent essentials, from reading material to sunglasses. In fact, that’s where we’re starting: the almighty shades.

Orlebar Brown expands their beach-ready empire with the launch of their first-ever eyewear collection.

All told, they’ve got four styles in 12 colors—ranging from an update to the classic aviator (cut from one solid piece of metal) to ’70s-inspired navigators and wayfarers with handmade acetate frames out of Italy.

But although the pros all have to wear matching tech-y uniforms when they step on the court, there’s no reason that your on-court accoutrements can’t have a little extra stylishness. So we rounded up some of the most dapper sports gear on the market to elevate your pickup-hoops-related handsomeness to the next level.

And while there’s plenty of good stuff from seasons past in there, we’re most interested in the limited-edition print swimsuits. It’s your chance to pick up a design that probably won’t see the light of the beach ever again (or anytime soon, at least) and for 20% off with the code ARCHIVE20 at checkout.

Now that athletic gear is finally getting the #menswear treatment, you’d think it’d be easier to find a handsome pair of running shorts.

But for whatever reason, the focus has been mostly on sweatpants (we’ll let you come to your own conclusions about how the sort of athletic prowess required to reblog things on Tumblr plays into that equation). Fortunately, for the active few of you in search of a good pair of running shorts that skew more Bastian than basketball, we’ve rounded up the best on the market right now.

You’ve already determined your stance on tank tops, bought a beach blanket and assessed what it takes to don a Hawaiian shirt. And that’s all a great start. But the true be-all and end-all of summer readiness is deciding exactly how much pre-knee skin you’re willing to show. It’s a choice that’s left many a man blushing and befuddled, and that’s where we come in.

Now, you’ve probably seen the articles on swimwear selection that lump suits into classes like “the European,” “the confident man” and “the grandfather.” But we don’t believe in that sort of unnecessary categorization. Instead, we’d like to put on display the whole host of diverse beachwear selection. And show you that with a little strut in your step, any length will do just fine.