'Casino Royale' Blu-ray Breaks 100,000 Unit Milestone (UPDATED)

Posted Tue Mar 27, 2007 at 06:45 AM PDT by

UPDATE: (3/30/07) An earlier version of this story incorrectly stated that the standard-def edition of 'Air Force One' shipped 100,000 units eleven months after the launch of the DVD format. In fact, 'Air Force One' was first released eleven months after the launch of DVD, but it took that disc another nine to eleven months to reach the 100,000 unit milestone. We regret the error and have corrected the story below.

The strong performance for 'Royale' is certainly a healthy sign for the Blu-ray format. Not only has a Blu-ray title hit the 100,000 unit mark ahead rival format HD DVD, but it took 'Royale' only two weeks on the market to hit the milestone. By way of comparison, Sony says it took approximately eleven months for 'Air Force One' to become the the first standard-def title to ship 100,000 units, back in 1998.

SPHE Worldwide President David Bishop praised the news as a demonstrative of Blu-ray's robust growth in the marketplace, adding that "Blu-ray has accounted for approximately 70 percent of the high-definition market since the first week in January, and as that market share continues to grow, we are dedicated to providing consumers with the content they crave."

And while it's too soon to tell whether 'Casino Royale' will be to Blu-ray what 'The Matrix' was to standard-def DVD (ie: the format's de facto showcase disc), one certainly gets the feeling that Sony isn't dissuading such comparisons. 'Royale' director Martin Campbell is quoted in the Sony release marveling at the disc's picture quality: "It's just unbelievable. Clearly, it's fantastic. The comparison between standard def DVD and Blu-ray is quite stunning and quite transparent to the master. It's precisely what would make me want to buy a copy."

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