What’s not to love about a Tumblr full of photos of dogs being (delicately) shamed by their owners. Yes, we’re sold. From pee-ers to humpers, cat chasers to tissue eaters, no dog act is spared the rod. LOL, indeed.

Memes — creative elements passed virally from person to person — have become commonplace across the Internet, ping-ponging from community to community. In this piece, the latest in the PBS Off Book series, artists and trend researchers dig into this phenomenon, explore the origins of recent Memes, and contemplate the appeal of mass-collaboration.