HIIT Bottle Is Now Available in 3 colorways, offering consumers three stylish options for their premium multi-purpose shaker bottle.

Online PR News – 24-June-2016 – Costa Mesa, CA – The fitness industry was shaken up almost one year ago when Southern California based HIIT Bottle crowdfunded over $124,000, bringing their game changing multi-purpose bottle to the masses. Their founders hit the ground running, working closely with the fitness community and their first round customers to help the HIIT Bottle evolve into the latest version which is available now. For Summer 2016, HIIT Bottle can be purchased in 3 color ways including black, gold and polished silver. Their team have also announced future plans for version 3 of the bottles, and founder Christian Valencia has pulled back the curtain, revealing more about his journey of bringing HIIT Bottle to life.

Highly touted by customers as being the “Apple” of fitness bottles, the HIIT Bottle is the only and first bottle of its type that is double walled, stainless steel, multi-purpose and completely BPA free. The US only has 12 states currently regulating BPA, which is a potentially unhealthy substance used in the manufacturing of typical fitness and drink bottles. The quality of food grade materials used in the HIIT Bottle provides customers peace of mind that their bottle is safe, easy to clean and of course having the best designed & engineered bottle available. HIIT Bottle version 3 is currently in the works, and will include a larger standard 24oz bottle, a camo color way, and a 32oz bottle made completely of stainless steel.

Founder Christian & Hannah Valencia’s journey of unveiling and growing the HIIT Bottle brand has not been an easy process. As a startup husband-wife business, they both left high level positions in finance to pursue their passion of bringing the HIIT Bottle to life. With their first child on the way, the financial risks were high but the determination to create the best quality multi-purpose bottle was unstoppable. With in-depth product and market research paired with more late nights than can be counted, they saw a clear need for a multi-purpose bottle that was born of creativity, safety, utility, purpose and built for the active lifestyle.

Immediately following the June 2015 HIIT bottle release, Christian and Hannah jumped straight into the deep end of being a fitness industry entrepreneur, utilizing their skillsets to scale a growing brand. They learned much about their new industry from constant research, and continue to build their business acumen daily with all their successes and failures. As avid fitness enthusiasts, the Valencias have continued to forge partnerships within the fitness and business community, which has been critical to Valencia’s understanding of industry change and areas of improvement. From working out with his customers, to having setups at large scale events, the HIIT Bottle team has committed to building a brand that resonates and speaks to the fitness community.

HIIT Bottle's e-commerce and distribution strategy encompasses 22 different countries, and all sales will be hosted via their website for at least 1-2 years. Customers can easily purchase a bottle via the HIIT Bottle web store, with quick delivery and customer care directly provided by the founders and their team in Southern California. “The direct to consumer market is expanding year over year” says Christian, and “integrating the right technology and understanding the e-commerce consumer is what’s going to put us ahead of the game over the next couple years.” Christian and Hannah have put countless hours into understanding e-commerce trends, consumer habits, analytics, all while openly admitting the revelations discovered over a year of trial and error. “We don’t believe in perfection as we are always looking to innovate, it would bound our creativity and productivity to try and make a product that’s absolutely flawless.”

HIIT bottle also operates with a goal to help raise awareness for important local and global causes. Utilizing the company's tools to reach the athletic community, HIIT bottle's packaging designs feature regional organizations and their designated athletes. Their key partner is Crossroads Adaptive Athletic Alliance, which is a nationwide community for adaptive athletes and their coaches. HIIT Bottle is committed to helping the global athletic community by donating a percentage of its proceeds to these types of designated organizations.

“We are very excited for the second half of the year as we continue to grow our line of products and business acumen. The road has been full of success and challenges, and we are proud of the blood and sweat put into everything that we do from marketing to logistics, to even our own shipping boxes. That’s what makes HIIT Bottle unique.” – Christian Valencia / Founder

The HIIT Bottle name derives from High Intensity Interval Training, which is widely practiced by Cross Training enthusiasts and targets anyone who has a thirst for life and a dedication to their healthy lifestyle. The company was founded in 2015 by Christian & Hannah Valencia of Orange County, CA.

HIIT Bottle™ is an all-purpose bottle engineered to be a permanent solution for conventional, unreliable, plastic protein shakers. Be different, be creative, make it a HIIT!

About Crossroads Adaptive Athletic Alliance:

Crossroads Adaptive Athletic Alliance is the only US 501c3 nonprofit of its kind – building a stronger community for adaptive athletes and their coaches. We help athletes with permanent needs participate in life-changing fitness opportunities through education, grants, and competition.