Alistair Frost

The Independent Art Fair's great gift: eye contact. With vast ceilings, large windows, and no cubicle-style booths, people aren’t constantly scanning the room behind you to locate James Franco. This means no angry smiles, no high-speed nodding, and no cracked-out active listening. The tone is friendlier. Admission is free, and light is ample. Much of the work is genuinely interesting. Open space literally translates an air of transparency; though this is still no place for an art experience, it feels closer to an exhibition than a department store.