Discover Your Positioning DNA and Dominate Your Competition

by Andy Cunningham

Andy Cunningham details the DNA of three types of companies in the world and presents a step-by-step framework to help you determine your company’s position in the marketing landscape using her DNA-based methodology.

The Small Forces Behind Tomorrow's Big Changes

by Mark Penn

A Soundview Featured Book ReviewJoin Penn for a fast-paced ride through more than 70 “microtrends” found in politics, family life, religion and leisure and how each one is impacting our lifestyles as well as our business world.

A Revolutionary New Model for Competing in a Flat World

by Charles Grantham, James Ware, Cory Williamson

In order to compete in the flat world –– where the rules are constantly changing –– businesses must be willing to embrace a new strategic model. This model needs to allow for the understanding of the evolving work force, the inception of new technologies, and the re-examination of work place structure. Corporate Agility provides the blueprint for this revolutionary move forward.

Sensing the Future to Compete in the Present

by Bob Johansen

Very few leaders consult a crystal ball or a psychic when it comes to looking into the future with regards to their business; nonetheless, they are still responsible for understanding how the decisions they made yesterday will affect their organization five years from now. Johansen and the Institute for the Future provide their insights into the next decade, and show readers how they too can begin to navigate the road to the future.

A Fast, Cost-Free, "Secret Weapon" for Boosting Sales, Cutting Expenses, and Improving Any Business Process

by Charles Holland, David Cochran

Breakthrough Business Results with MVT describes and details the one revolutionary method that offers a powerful, fast and inexpensive way to prove with certainty that ideas will have the biggest impact on your bottom line. MVT, or Multivariable Testing, uses advanced statistics to test the real-world effects of dozens of business improvement ideas, discover the synergies between them, and identify those ideas that are the most powerful and profitable under real-world conditions.

How to Build a Profitable E-Commerce Strategy

by Michael J. Cunningham

From new relationships to essential technologies to changing corporate cultures, Cunningham explains what it takes to build a profitable e-commerce strategy from scratch whether you are currently a brick-and-mortar operation or an upstart with a new business model.

Co-author of the groundbreaking book Competing for the Future, Hamel shows in his new corporate strategy manifesto why only companies that continually reinvent themselves and their industries will be able to survive in an era in which radical innovation will be the best — if not the only — source of new wealth.