David Menninger's Analyst Perspectives

The business intelligence (BI) technology market is undergoing a revolution. I’ve been working in this segment for 20 years, and it is and has been an exciting market in which to work, but its dynamic nature can be daunting to organizations trying to evaluate, purchase and deploy BI to improve their business processes. And despite the advances our benchmark research shows high levels of dissatisfaction with and immaturity in BI capabilities within organizations.

I recently attended SAS Institute’s annual analyst conference. My colleague covered the multibillion-dollar company’s strategy and the event. Now I want to look into some of the details of SAS’s products for business analytics and how they are supported with business intelligence (BI), and information management. Although SAS is not a publicly traded company and therefore is not required to make the financial disclosures that others are, the company revealed numerous financial statistics. Business intelligence represents over $200 million in license revenue to SAS. That’s a significant figure, larger than publicly traded BI vendors QlikTech (NASDAQ: QLIK) and Actuate (NASDAQ: BIRT) have and smaller than but still in the same order of magnitude as MicroStrategy (NASDAQ: MSTR) and Information Builders. These figures are consistent with results in our benchmark research on business intelligence and performance management: 18% of our research respondents reported using SAS products, which places it in the middle of the pack.

Last week SAP launched the 4.0 Release of its Business Intelligence and Enterprise Information Management products in conjunction with the New York City stop on its “SAP Run Better Tour”. My colleague Mark Smith has already covered the announcement in the context of some of today’smajor technology trends. In this post, I’ll focus on the specifics of the product announcements.

With the ongoing spate of mergers and acquisitions in the software industry, I’d like to offer some perspective on what these acquisitions mean to software-purchasing organizations. Think of the software industry as a thriving ecosystem, with large software companies at the top of the food chain. Small companies are formed and, if they have an interesting idea and some good marketing, they grow. The really good ones may continue to grow and be independent, but most of the good ideas eventually get bought by larger, more established companies.

Here’s a big shout-out to the Ventana Research community. I’m happy to be here. I think it would be appropriate to introduce myself and tell you a little bit about why I’m here and what I hope to accomplish as a member of the Ventana Research team.

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About the Analyst

David Menninger

David brings to Ventana Research over twenty-five years of experience, through which he has marketed and brought to market some of the leading edge technologies for helping organizations analyze data to support a range of action-taking and decision-making processes.