ATLANTA: Porsche Cars North America appointed Nick Twork as manager of product communications, where he will oversee product-related media in the US market.

Twork previously worked at GM, where he managed PR activities for Cadillac for two years. In his new role at Porsche, Twork will report to Steve Janisse, GM of PR.

In addition to Twork's hire, the internal communications team's responsibilities have been realigned. Gary Fong has become product experience manager, and David Engelman has been named media relations manager, reporting to Twork.