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What’s a #hashtag? What’s a @handle? Who tweeted what? Wait, what’s a tweet? Using Twitter requires an understanding of some basic Twitter terminology which, in most cases, is specific to Twitter. Similar to our Facebook Business Page annotated graphic, here’s…Read more ›

From our friends over at DigishopGirl Media, we found this study on intriguing increases in social media ad spending. Quoting from their assessment, “Online ad spend for marketers is on the rise, according to a February 2013 survey, fielded by CMO…Read more ›

If you’re looking for where people spend their time – and where they become really engaged in what they’re doing – look to social media. The important thing to remember about social media – as the infographic below, from Schools.com…Read more ›

Our friends over at DigishopGirl Media found this infographic, created by those geniuses at MyCleverAgency, on how to create perfect posts for your social media accounts. If you want a clear, concise, and rather beautiful breakdown of how to write…Read more ›

If there’s one thing that many established small businesses have in common, it’s not having enough time to understand and take advantage of all of the ways to get new customers to your business. There are so many possibilities –…Read more ›

As a contributor for DigishopGirl Media’s blog, I’m writing a series of articles on Landing Pages Best Practices – this latest one looks at three tips which can make your promotional marketing convert to sales. Please head on over to this…Read more ›

Why is customer focus important when building out your marketing? Well, you’re a customer, and you’ve probably had as many good experiences as bad in this realm. Landing pages are often secondary to the marketing that points to them, but…Read more ›

Anyone who’s on Facebook knows that our friends’ status updates can range from the genuinely heartwarming (“Baby Girl born at 8:22am! Everyone healthy!”) to the sublimely mundane (“Just ate pasta for lunch. It’s raining out.”). Which post would you rather…Read more ›

Social media, when done correctly, can become a rather cheap and powerful marketing vehicle for your business. Followers beget followers – provided that you’re treating those followers well. I just completed this virtuous cycle diagram for a client, and present it…Read more ›

Are you using Facebook Business Pages? If not, you should. It’s a free marketing vehicle, and with Facebook’s 1 billion users worldwide, you can’t beat that kind of free potential outreach. So let’s start with the basics: what does a…Read more ›