NEWS / PRESS

NEW YORK, April 16, 2012-- The Digital Place-based Advertising Association (DPAA) announced today that it has amended its bylaws to allow suppliers to serve on its board of directors alongside network operators. Up to four new seats on the board will be open to suppliers to the digital place-based media industry.

Danaher said, “We look forward to adding industry suppliers to our board as it will broaden our base of expertise and lead to more robust discussions on issues of interest to all parties in the digital place-based media landscape.”

About DPAAFounded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit www.dp-aa.org.