Ram Truck celebrates decade as stand-alone brand

October 16, 2019 - Ram Truck is celebrating a decade of innovation as a stand-alone brand with a full lineup of no-compromise trucks and commercial vehicles.

Since emerging as a stand-alone brand in October 2009, the Ram Truck brand has steadily become a leader in durability, technology, efficiency and convenience with features never before offered in a pickup truck.

“Since becoming a distinct brand 10 years ago, Ram has had the benefit of being able to focus solely on trucks and commercial vehicles, allowing us to build the best vehicles possible for our customers,” Reid Bigland, Head of Ram Brand, said. “We expect Ram’s momentum to continue, and we feel optimistic that we’re making the right moves, at the right time, to attract buyers.”

The 2020 Ram 1500 is America’s most powerful half-ton diesel pickup, with 480 lb.-ft. of torque, and most capable light-duty diesel, with towing capability up to 12,560 pounds. The all-new third-generation 3.0-liter V-6 EcoDiesel reinforces Ram Truck’s commitment to powertrain leadership and is expected to lead the segment on fuel economy. The 2020 Ram 1500 EcoDiesel is available in all models and configurations, including a first-time offering in the Ram Rebel.

The Ram 1500 is the first full-size pickup truck to be named a Top Safety Pick+, the highest rating given by the Insurance Institute for Highway Safety (IIHS).