We are rolling into the last quarter of the year, with a new year closing in on us quickly. A new calendar is a blank slate. All of the missteps of the prior year are erased and nothing but possibility is before us. What will happen in the next year? To a large...

We have worked with thousands of startups, ranging from brick and mortar businesses, to mobile apps, to internet portals to medical devices, special materials and, literally, cancer cures. Each one of these clients brought a different level of sophistication. Each...

I remember one time watching a marksman shoot at a target with a blindfold on. At about 50 yards away, I would have been challenged to hit any of the rings of the target with both eyes open and focused. The marksman was turned so his back was to the target and then...

We all need more customers. Growing top line revenue is survival. Without setting the table, you have no chance to make a profit, or even just stay in the game. With so much hype around the internet and social media, more established forms of marketing are being discounted. Yet the elevation of social media, which is a tactic, as an end all, be all strategy to reach your customer, does a disservice to those who must plot the direction of their company’s marketing efforts.

Growing top line revenue is survival. Without setting the table, you have no chance to make a profit, or even just stay in the game. With so much hype around the Internet and social media, more established forms of marketing are being discounted. Yet the elevation of...

Many business owners think that EVERYONE is their customer, so they create a coupon, find a monthly delivery system (a coupon magazine or coupon mailer) and hope for the best. But, understanding your target customer can give you insights into how to price, how to...

Millennials have been the target of more scrutiny than any other generation. Why? Because as a generation, they are larger than the Baby Boomer generation that clocked in at 77 million. Baby Boomers were a significant force in terms of purchasing power, political...

People like to focus on the company creating the next killer app or designing the next cool product, but when speaking of entrepreneurs as a class, the field is much bigger than the tiny number trying to create the next Facebook. Entrepreneurs...

The hero bursts through the window, firing two 9mm pistols. Even as the casings and glass are hitting the ground, the bullets find their mark, felling dark robed assassins. She crosses a large empty warehouse, dodging knives, grenades, bullets and well choreographed...

I have been hearing a growing drumbeat from angel investors that start ups shouldn’t waste their time writing a business plan. “They suck,” one angel investor told me recently, “Especially the financials. They’re clueless and it shows.” His viewpoint was driven home...