TACTICAL SERVICESWhile strategic communications focuses on the long-term brand impact, it can only succeed if its tactical elements are carried out with utmost precision and quality.The impact of a well-written press release, a poignant corporate video, a successful tradeshow appearance, or a high-visibility speaker placement has on the overall success of a specific communicational purpose is invaluable. It creates instant notoriety and quite possibly a spike in sales numbers, and has even more influence as an element of an orchestrated communications strategy. Whatever your objective, 1021's experts maximize the reach and impact of the task entrusted to them, diligently watching for cultural sensitivities or editorial pitfalls.