Tag: app

I attended the annual Power Shift conference at Oxford’s Said business school earlier this week. It’s led by the excellent Professor Linda Scott and focuses on women and the world economy. While there was so much great content, here are the 4 things that stood out for me:

1) There’s an app to tell you how women-friendly a business is! Amy-Willard Cross has come up with an awesome app called the “Buy Up Index“(available on iPhone and Android). You type in a company and it grades the company across four categories: employees, ads, leadership and other. I typed in “Nike” and found that they score an “A” overall. They got “A”s for all categories except ads, where they got a “B” (let down by their Hurley brand, which mainly shows male surfers). Check it out. Continue reading “4 Things I Learnt About Women Recently (2min read)”