35 Things We Learnt From West Africa Bloggers Conference 2016

The West Africa Bloggers Conference 2016, which is the second edition has come and gone, but the memory of the programme would continue to live with us as it was as educative and informative as the maiden edition, which was held in 2015.

The programme took place at Berkeley Hotel on Isaac John street at Ikeja G.R.A. on the 22nd and 23rd day of January, 2016. It is a programme put together by the owners of Advert Strikers and GistMate and was sponsored by the following corporate organisations

MTN Nigeria

Google Nigeria

Spectranet

Fidson

The speakers include

Mr. Ayo Oyebade – CEO Advert Strikers & Gist Mate

Mr. Abdul Salam – Analytical Lead, Google Nigeria

Mr. Adebayo Owolabi – CEO Triple A Outdoor Ad Agency

Mr. Oladimeji Oluyebo – Branding Specialist

Mr. Stephen Akintayo – Top digital marketer

Mr. Taiwo Kola-Ogunlade – Communications Manager, Google West Africa

Mr. Segun Ogunlana – Founder, Afripreneur

Talks were also delivered by some fast-growing bloggers, which include

These are the reasons why you need a business plan
– To avoid the risk in pursuing the wrong opportunity
– It forces you to research and know your market
– To access the feasibility of your enterprise
– To carry all stakeholders along
– To plot your strategy and focus your efforts
– To attract investors and raise capital
– To attract a partner and management team
– To determine your financial needs
– To document your revenue model
– To document your market plan
– To understand and forecast staffing requirements
– To understand and judge the success of the business

So, that’s a summary of everything that we learnt and that can be useful for you as well. MTN also gave out goody bags on each day of the programme, and I’ve shared pictures of the goody bag and other pictures from the event below. Enjoy.