Concierge.com's insider take:

Hotel deLuxe's decor draws on Hollywood's Golden Age for inspiration, with original gilt moldings, crystal chandeliers, and some 350 black-and-white photos of film stars. The overall effect is surprisingly glamorous for a city not known for glitz. The public spaces have an old-fashioned feel, but the rooms themselves are contemporary and refreshingly unstuffy, with up-to-the-minute amenities (HDTV, iPods, and so on). With buttery yellow walls, two-tone green curtains, high ceilings, and crisp white linens, they feel sunny, airy, and bright. The hotel is part of the mini chain Provenance Hotels, which focuses on personalizing the guest experience. So you can pick a pillow from the hotel's menu, choose from a selection of iPod programs, and make creative use of the "Make It So" button on the phone. The hotel's sexy lounge, the Driftwood Room, is a great place to savor a martini and mix with locals around a curving bar. Located just east of the downtown core, it's within easy walking distance of shops and restaurants.

Appeared in the Condé Nast Traveler Gold List, a directory of the world's best hotels and resorts, in 2010, 2009, 2008

From the editors of Condé Nast Traveler:

The beloved if down-at-the-heels former Mallory Hotel has emerged from a top-to-bottom transformation with a visage—inspired by Hollywood's Golden Age—worthy of the hotel's new moniker. In the lobby, a dramatic video wall displays a rotating cycle of vintage film stills, while the halls of each floor and the walls of rooms are lined with luminous black-and-white prints paying homage to fabled auteurs (Hitchcock is on two, Fellini and Bergman are on six). The Driftwood Room bar, a noirish local legend, remains largely preserved in its original cedar-paneled skin and still draws a hip crowd. In the 130 guest rooms are theatrical green floor-to-ceiling draperies, buttery leatherette headboards, Art Deco Lucite lamps that feel elegant without going over the top, and HDTV flat-panel televisions. Forgo the disappointing restaurant, Gracie's, in favor of the nearby Pearl District's choice of notable tables.