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Parker Hanifin Electromechanical Virtual Factory

a Virtual Factory that allowed expo attendees to interact with a real-life packaging line

The team created a Virtual Factory that allowed expo attendees to interact with a real-life packaging line fully outfitted with Parker technologies. Users could switch into ‘Parker vision’ which allows them to see the functioning Parker parts within each machine. This environment gave them not only a unique and engaging experience, but also the ability to interact with real life automation equipment in an experience that until now could not be deployed at a tradeshow.