Whereas public supervisory authorities granted an informal grace period to implement the new provisions of the EU General Data Protection Regulation (GDPR) and allocated many resources to awareness-raising campaigns in 2018, their focus clearly shifted towards enforcement in 2019. The risk of...

“Don’t miss out on the latest deals”, “subscribe to our newsletter”, “get exclusive offers and personalized tips for shopping” – for many businesses, e-mail marketing is still the primary and most effective customer acquisition channel. Collecting email addresses and sending direct marketing...

Under the GDPR, companies must not only comply with the high privacy standards but are also required to document compliance efforts and internal implementation of the legal requirements. In case of complaints by EU customers or official investigations by EU data protection authorities, a...

The EU General Data Protection Regulation (GDPR), a major privacy law introduced by the European Union in May 2018, not only shook up the business of data-driven digital service providers but keeps affecting companies of any size and any industry all over the world. Many executives, IT managers and...

Almost four years after the citizens of the United Kingdom have voted in favor of leaving the European Union in a referendum, Brexit is finally approaching on 31 January 2020. Since the General Data Protection Regulation (GDPR) is part of the EU legal framework which will, in principle, cease to...

So-called "data subjects", including consumers and employees of B2B business partners, have several rights under the EU Data Protection Regulation (GDPR). In practice, one of the most relevant of these is the right to access under Art. 15 GDPR. It entitles natural persons in the EU to request...

A German real estate company has been fined 14.5 million Euro for infringing the EU General Data Protection Regulation (GDPR) by the data protection authority of Berlin, who publicly reported on this case in a press release on 5 November 2019. It constitutes the highest fine that has been issued in...

Every processing of personal data requires a legal basis such as consent, legitimate interests or legal obligations. In October 2019, the European Data Protection Board (“EDPB”), an advisory body that consists of the data protection supervisory authorities in the EU, issued guidelines for public...

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