Lets be honest, you want to market your business but are not sure what type of advert to produce. What style of the advert is best or spending good money after bad, when testing you marketing in a new place.

The aim is having a source of quality work streaming into you. Having your phone ring or email ping with potential sales leads is what we want. Are you selling online? having your customers reach the checkout stage and completing the transaction.

If you are a small local business search engine marketing is a powerful tool. It promotes your business, gains you more customers & builds confidence in your brand.SEO or Internet Marketing provides one of best forms of promoting your business. It's proven the best ROI -Return on investment, best value for money advertising.

Here are 6 simple tips for you to start SEO on your website.1. Use keywords in your headings & page titles

Keywords are what people type into Google when searching online. Now voice search using Siri, Cortana also uses keywords to search the web. Keyword research is a good starting point before producing any marketing adverts or content.

Tools such as Google keyword planner gives you an average monthly search volume. This tells you the number of people looking on the web for certain words. The tool also suggests other related keyword or keyword phrases people are using.You can also do quick research, asking friends and customers, what they type or ask when looking on the web.

2. Use Webmaster tools Google & Bing

A Google webmaster account can tell you about any specific problem it's has with your website.If it believes you have a hacked website and removes you from the search results. View and query your links and traffic sources (according to Google). Lets you submit sitemaps, tell Google how you want your site to appear in the SERPS, it all helps your SEO.

3. On e-Commerce websites, write your own product descriptions

Quite often retailers get caught up with same product copy for branded items. Although they're sold through various websites it's difficult to differentiate your product copy.I would recommend, where it's workable, to write a specific copy for each item. This is great for your own conversion rates, and also gives Google a unique piece of content to crawl.

It doesn't have to be extravagant as some copies, but it should speak to your customers.

4. Local SEO, Set up a Google My Business listing

This is free, and an easy way to increase your presence in local search results.

5. User reviews

It's good to encourage user reviews. First to improve conversions, Second because they can help for SEO. I'd recommend responding to reviews good and bad. This helps to show your professionalism but also manage your online brand image.

You will get scored for mobile friendliness and user experience, both are ranking factors. Also, it points out any other issues that will help you improve your website.

Finally, the best of luck optimising your website, content & digital marketing. These SEO tips are just a small help towards better search engine rankings. As always its how much time you can spare, you can find free resources online if you have lots of time to read!