Facebook wants to be your home

Some of you might live elsewhere, others might have already moved into their Facebook account – if not physically, at least mentally. This morning, Facebook greets you with a message on top of your news feed: “Drag this to your home button to see what’s happening with friends as soon as you open your browser”. The phrase is well crafted, as it makes you curious. However, nothing really happens. Facebook simply becomes the starting page of your browser – something you could have obviously set up by yourself for a long time. But then, most people don’t look into their browser properties so deeply. Therefore, with this little phrase, Facebook will have sneaked onto home screens to stay. Obviously, this is also an aggressive move against Google, which is the standard home page of browsers such as Firefox, Chrome and others. Facebook has moved one more step towards becoming the home of most, if not all of our web activities. UPDATE: This will even increase the already impressive numer released by Hitwise last night: Facebook accounts for 25 % of all page views in the U.S.