There are a few things that go here. Sephora’s non-apology is directed “to anyone who was offended by the name of this shade”, asking people to check in via Twitter direct message for more information. The Huffington Post called, and again Sephora apologized “to anyone who was offended by the name of this shade”, and reiterated that the company “would never seek to do that”. And just to make the point, the company added, “The shade was in a limited edition palette and was not planned to be re-ordered”.

FOX News host Bob Beckel, described as the “token liberal” of the program, The Five is, in that context, a curious icon. Much like former Sen. Zell Miller (D-GA) demonstrated in 2004 just how low one must sink in order to satisfy Republicans, perhaps Beckel is a symbol of just how morally bankrupt one must be to satisfy the bosses at FOX News.

Now Bob wants you to know that he’s sorry if you were offended by what he said, but he’s not sorry for saying it:

During his apology, Beckel was nonspecific about what exactly he was apologizing for.

“I made some comments last week about Chinese people which apparently upset some people for which I apologize,” he said.

But he made it very clear his apology stopped there.

“I do not apologize for the things I said about China, and I won’t go into the litany of it now, because there are too many China apologists in this country,” he said. “But I will continue to warn the American people about how dangerous China is to the U.S. security and to our business community.

“But to those who were offended, I do apologize. I do not apologize to the Chinese government, or for the habits, or for the murders or anything else.”

We must also remember, however, that Beckel is the sort of “token liberal” whose job is to play the fool. Like the time in 2013, when he wondered, “When’s the last time you heard about rape on a college campus?”