Minnie Mortimer debuted her Fall 2010 Collection at New York Fashion Week, and it has all the New York It Girls talking! The New York City bred designer, whose threads have been seen on the Gossip Girl screen, was joined by pal Olivia Palermo, from MTV’s The City to celebrate her latest preppy perfect collection.

A transplant to Southern California, Mortimer’s collection blends together her prep school roots with the laid back California girl style she has come to love. In a mostly monochromatic palate, she definitely achieve the “less is more” effect, by constructing basic elements with a sophisticatedly stylized edge.