Tag: marketing communications

Email is a cost effective way to market, it remains one of the best marketing values to date. However, for many marketers, there is an overwhelming amount of information available on this topic, it can oftentimes be staggering.
Perhaps you are just beginning to get organized with inbox blueprint yes email marketing. Maybe you have experience with email marketing yet are searching for a way to obtain better results. Regardless of what it may be, the seven tips below will help place you on the successful path of email marketing.
Tip One: Keep Things Simple
Yes, you are able to spend hundreds of dollars on an email template design that is personalized and fancy, you may also stress and worry about coming up with subject line staht are creative—that however is neither time or money that is being well spent. There are generally customizable templates that are ready to be used and offered by most email marketing services, the offer a clean and professional look. That being said, research has proven that when it comes to subject lines, the ones that are direct always succeed over those that are creative and cute.
Tip Two: Create Your List
It is a simple mathematical equation regular readers x response rate = desired results. Although generating a massive uptick to your response rate can be difficult, growing your email list can be fairly simple, all you have to do is offer a signup incentive that is appealing, for example white paper that is valuable such as a coupon or report and finding every way you can to promote you list by using web pages, trade shows, inbox blueprint yes email footers, conferences and social media.
Tip Three: Offer Value
Regardless of whether it is a shipping discount, important information or a just for fun email, it is important to guarantee that every email sent out is valuable to your readers. If there is not benefit from your emails, your subscribers are likely to ignore them.
Tip Four: Keep Things Personal

Receiving an email from an actual person as opposed to a business tends to perform slightly better. For example, a email from Santa Claus will be better accepted than an email from that Toy Factory Up North.
Tip Five: Within Reason, Stay on the Radar
If you have an email inbox blueprint yes marketing list, it is important that at least once a month you use it. If too much time elapses between emails, your readers may forget about you or why they signed up with you in the first place. On the other hand, if you send it to often, more than just couple of times a week, your subscribers may feel annoyed and opt out.
Tip Six: Try New Things
Questions such as “WHat is the best subject line?” or “What time of day is the best to send?” are often asked by email marketers, The answer to these questions can vary, what will be best for one list may not be helpful for the other, that is why something called an A/B split is offered by most email programs. With this tool, your list is split into two groups so that various factors can be tested such as the best subject line or best time of the day or week. Keep in mind however that it is best to test only one factor at a time and observe the end results. If this is consistently done, testing will bring about consistent improvement of yu email marketing.
Tip Seven: Have Defined Goals
Once you are aware of what you marketing goals are, it will be easier to tailor what your emails contain. If for example, what you want is increased brand engagement, poll or incentives for following you business via Facebook could be offered. If you want new leads generated for a software program, send an invitation out where they can download a white paper on a topic that is related. The most inbox blueprint yes important thing about setting goals is probably that the results of your email marketing program are easier to determine and you are able to have a clearer path towards future success.
An award winning writer and seasoned communicator, Megan Tsai is a fulltime freelancer who provides copywriting business writing as well as marketing communications for advertising agencies and companies.