bias

How would you like your startup to win deals not only when you win a customer evaluation, but when you tie — and even sometimes when you lose? That sounds great. But is it even possible? Amazing, yes — but you need have a halo effect working to your advantage. What is a halo effect? Per […]

I was chatting with a fellow SaaS executive the other day and the conversation turned to churn and renewal rates. I asked how he calculated them and he said: Well, we take every customer who was also a customer 12 months ago and then add up their ARR 12 months ago and add up their […]