Top Editors from award winning edit houses Cut&Run, The Quarry and Final Cut jointly host panel Cut Out the Bad Bits - What Makes a Great Edit?’ which is illustrated using examples of commercials, film and music video.

With a yearly festival programme where creativity is always the key theme, the 2018 content embraces emerging technology and its undeniably fast impact on the industry and how brands are utilizing it. In his talk ‘Bitcoin to Sh*tCoin and Ethereum to complete delirium. WTF is blockchain?’, Bull in a China Shop Founder - and former AKQA Chief Technology Officer, Ben Jones will discuss talking point of the moment: Blockchain. He’ll explain what it is, and how the Advertising industry can utilize it, from artist rights to transparency in creativity.

Interactive Production company makemepulse talk about applying emerging tech to creative ideas, and how creating a joined-up tech/digital strategy can elevate your creative idea.

This year’s festival - which is held in the picturesque town of Kinsale, Ireland from the 26th – 29th September - sees a few changes. The traditional award ceremonies have been merged into a bigger, less formal evening event with award winners able to collect their iconic shark head award separately. There is just one festival pass on sale which allows entry to all talks and evening events over the entire festival.