IGN Entertainment Is UK's Number One Men's Online Destination

London, 16th August 2007– IGN Entertainment, the online lifestyle and entertainment portal, has become the UK’s number one destination for males aged 18-34, with more than 4.45 million unique users a month now visiting the network.

In a week where the men’s magazine industry reported dramatic declines in ABC readership, latest ComScore figures show a 12% increase in unique visitors to IGN for July.

Justin Keeling, European General Manager of IGN Entertainment, said:“As the men’s magazine market continues to decline, IGN’s websites are taking up the mantle. Our growth is further proof that young men are spending significantly more time online. IGN is the number one UK destination for advertisers looking to reach this influential demographic.”

Since launching localised editorial and sales operations in the UK in August 2006, IGN’s premium entertainment destinations have grown readership by a total of 94% over a 12 month period.

IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN's properties reached more than 30 million unique users worldwide in the month of June 2007, according to Internet audience measurement firm comScore Media Metrix. IGN's network of videogame-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is the Web's number one videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website,Rotten Tomatoes and one of the leading male lifestyle Websites, AskMen.com. In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices throughout the U.S. and in Montreal.

Games Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.

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