IBM's smarter advertising

Working with Ogilvy Paris, IBM have created a series of very smart advertisements that not only get the intended message across but also provide a real, tangible function for members of the public.

Designed as part of their 'People For Smarter Cities' campaign, each ad has had a simple curve shape added to it to either create a seat, shelter or ramp that city dwellers can actually use. The aim behind the campaign was to create solutions to help cities across the world to get smarter and in turn, make life a little bit easier for their residents. We think it fulfils that brief beautifully.

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