LinkedIn

When it comes to delivering content and securing audience engagement, LinkedIn is the most effective social media platform. (LinkedIn, 2017)

The average LinkedIn user spends 17 minutes on the site per month. (Wordstream, 2018)

39% of the 500 million LinkedIn users are paying for a premium account. (LinkedIn, 2017)

In the past two years, content consumption on LinkedIn has increased by 21%. (HubSpot, 2016)

LinkedIn has 562 million members. (LinkedIn, 2018)

40% of members visit the professional social network each day. (Omnicore Agency, 2018)

Pinterest

45% of women and 17% of men on the Internet have Pinterest accounts. (Sprout Social, 2016)

Pinners are just as likely to purchase as users from other social channels but spend 50% more on average compared to other social channels. They also spend 20% more than users referred from non-social channels, including search. (Pinterest, 2016)

80% of people use Pinterest on mobile. (CoSchedule Blog, 2018)

80% of millennial Pinterest users say that the platform helps them decide what they should buy. (CoSchedule Blog, 2018)

45% of people on Pinterest use the app while watching TV. (Pinterest, 2016)

Clickthrough Rate

15% of marketers surveyed say their company still does not regularly review email opens and clicks; only 23% say they have integrated their website and emails to track what happens after a click. (MarketingProfs, 2016)

Marketers who send emails on Tuesdays get the highest open rates. (Wordstream, 2017)

As the number of images in an email increases, the clickthrough rate of the email tends to decrease. (HubSpot, 2014)

Nearly 80% of companies not meeting their revenue goals attract 10,000 monthly website visitors or less. For those exceeding their revenue goals, 70% report attracting more than 10,000 visitors per month. (HubSpot, 2015)

The less companies know about their KPIs, the less likely they are to meet their revenue goals. 74% of companies that weren't exceeding revenue goals did not know their visitor, lead, MQL, or sales opportunities. (HubSpot, 2015)

Marketing Analytics

46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of leads. (Strategic IC, 2017)

85% of B2B marketers say lead generation is their most important content marketing goal. (Ring Lead, 2017)