The primary objective for policing efforts through their social media presence must be that of educating and informing the public to assist them in protecting themselves from becoming victims of crime and avoiding conflict.

Social Peelian Principle 2

Police use of social media must at all times consider the public perception of their activities first ensuring those activities are never used to embarrass, humiliate or belittle the public.

Social Peelian Principle 3

Police use of social media must convey their presence in the best interest of their community with the end user value placed as the paramount reason for posting information.

Like this:

The next generation doesn’t have it easy. The world is changing…and rapidly. What we’re about to experience globally is nothing like we’ve experienced in the last century. Enormous shifts are happening that will instigate fundamental changes to policy, jobs and technology.

The freedom that previous generations have had to build and to innovate will become lost to the future decision makers. Instead, the next generation will be overwhelmed with responding to the growing issues that are creeping to the forefront today:

Impending world economic crises

Effects of global warming

Impact of an aging population

This Generation is to Blame

I write this post not as a pundit who understands the intricacies of these issues and their implications, because clearly I do not have this benefit, but as a parent, who has seen my own generation and previous generations contribute to many of these unfortunate events and is saddened by what it means for my children. I write as a consumer who has seen decades of recklessness and irresponsibility and have done little to affect this.

I write as a bystander who heard the message of the real dangers we were to face in this lifetime, and witnessed as we reluctantly relented to change. We dragged our heels, albeit in the right direction. This older generation is to blame for the impending fallout not only because of our contributions but also because we weren’t doing enough to mitigate the negative effects. We are to blame because we were too selfish to recognize that while the fallout of 80 years later would not impact us, it would impact our children and grand-children.

And now that responsibility falls squarely on the shoulders of this next generation.

I read this post recently: “Map – These are the Cities that Climate Change will Hit First.” It spoke of Climate Departure, the first time when…

the moment when average temperatures, either in a specific location or worldwide, become so impacted by climate change that the old climate is left behind. It’s a sort of tipping point.

The map shows the earliest instance of Climate Departure will be in 2023. Cities like Kingston, Jamaica, and many bordering Caribbean countries will experience this earlier than most. Other affected regions include Lagos and other countries in Western Africa. However, larger centres like Singapore, parts of India and China are not that far behind.

Those countries that are going to be affected by this unprecedented climate are also those deemed “that have the least capacity to respond”. Lagos, is the largest African city of 21 million and currently prone to excessive flooding. Climate departure will hit Lagos by 2029.

Experts predict that (under the current greenhouse emission levels) most of the world’s population will feel the effects of Climate departure by 2047.

Species will be forced to adapt, move or die out

It may not be the end of the world but this radical shift means that the world as we know it will experience a massive upheaval. As Ken Caldeira of the Carnegie Institution for Science’s global ecology department has put it:

….we are pushing the ecosystems of the world out of the environment in which they evolved into wholly new conditions that they may not be able to cope with. Extinctions are likely to result.

The effect on the species raises much graver concerns: the risk on our food and water supply; the potential of wider spread of disease; health endangerment; security concerns that come with civil outbreaks. These are realities that much of the world is unwilling to face.

The hope is to mitigate the effects of C02 emissions to slow down Climate Departure. While this may mean delaying Climate departure by, on average, 15-20 years, countries like Kingston and Lagos will feel the impact only 5 years later than expected.

Demand for transportation increases

As the Chinese economy continues to dominate, the demand for transportation will have a rippling effect globally. A recent article indicated, that the global demand for cars was largely influenced by China:

the global car market would expand in the next few years, mainly because of growth of demand in China where sales were expected to double by 2019.

This hurtling demand puts much more pressure on carmakers to ensure dependence on gas is lessened. The question is whether mindsets will be as quick to change. In all likelihood, probably not.

The Global Economic Crisis: two steps forward…. one step back

Europe is a classic example of a stubborn political mindset that has turned a blind eye to the compounding issues imposed by the monetary unions, and had not felt the urgency to make drastic changes to fiscal policy until was too late. This has led to a massive competitive imbalance among the debt-ridden economies like Spain, Italy, Portugal and Greece, relying on the surplus nations like Germany to compensate. It’s this imbalance that requires radical reform among those economies that have largely relied on monetary unions to dictate their fates.

The US counterparts fare no better. This headline made me chuckle: U.S. Politics 2013 Style: “Let’s Kill The Economy”. To me this is an example of a system that has a huge communication issue, deep-rooted in years of dichotomies. Killing the Affordable Health Care Act by taking the government hostage is a last-ditch effort among “backward thinking idealogues”, as Senator Elizabeth Warren put it, who cannot cope with the realities of democracy.

The demands of the rising unemployment, student debt, an aging population and disparities in access to health care require a new order.

Thirty-seven million people in the U.S. have student loans, and the average student loan debt is $24,301. Of those who graduated in 2013, the average loan debt is over $35,000. The trend is steady and consistent–education is getting more and more expensive. Student loan debt in the U.S. even exceeds overall credit card debt.

In both the European and US situations, governments have no choice but to change their thinking in order to come to urgent resolution.

The Aging Boomers

If the Tea Party continues its attempts to manipulate the system to crush the Affordable Health Care Act, it will cripple access from a growing population of Boomers. Here are the facts according to a study by Concordia University:

With another American turning 50 years old every 7.5 seconds, by 2015 Baby Boomers will represent 45% of the US population. The average American over the age of 65 has multiple chronic conditions:

Hypertension 72%

Arthritis 51%

Heart Disease 31%

Cancer 24%

Diabetes 20%

This group accounts for 1/3 of all health care spending, 1/3 of prescription drug use and 40% of doctor visits.

Should baby boomers be feeling guilty now that everyone else seems to have finally clued in to the developed world’s worst-kept secret: There are lots of us, we didn’t have enough children of our own to replenish the taxpayer base, and we didn’t contribute enough in taxes to cover our future health needs as increasingly frail citizens.

The result:

Our children and theirs are going to be saddled with an expensive burden they can ill afford as droves of silver-haired boomers leave the workforce and consume a disproportionate share of public health resources in their senior years.

Where does this leave us?

While I worry for the next generation, I also know that extensive measures are being put in motion to alleviate some of this burden. Economies are learning quickly, especially in Europe, that integration helps heal some of the wounds. Realization of fiscal reform is taking hold.

The US is feeling its own civil strife and the results of the lockdown will determine whether there is opportunity to reach some political common ground or face dissension from the voting public.

Dependency on oil and gas in today’s world will need to be re-evaluated now.
Sustainability is no longer a buzz word. This next generation understands and is more attuned to its moral obligation to fix the economic disparities that exist today. This includes gender disparity.

And while the world awaits for the inevitability of climate change, rest assured there will be a rallying cry, however late, to attempt to delay these effects and prepare for substantive change.

As long as this generation is alive, it’s in our best interest to finally take responsibility…. for future generations.

I am so excited today. As we start moving in this social intelligence space, we’ve built some pretty amazing relationships along the way, including this one with Innetwork Inc. You can also see this at the ArCompany Blog.

July 15, 2013 – Influence marketing will be an integral part of the marketing suite for most organizations over the next 18 months, according to a recent study of more than 1,300 brand managers, agencies and PR professionals. However, many businesses lack the resources and expertise to extract real business data from influence marketing campaigns. Announced today, a new strategic partnership between ArCompany and InNetwork Inc. will close that gap.

ArCompany is a thought leader in social media who provides strategic services to leading enterprises with an emphasis on social media intelligence, analytics and ROI. InNetwork Inc. is a cloud-based solution that enables brands and agencies to identify and connect with individually vetted influencers for marketing campaigns, share of voice promotions and product launches.

“Today’s announcement is a natural expansion of the services we provide,” says ArCompany CEO Hessie Jones. “We identify and recommend best-of-breed solutions to best meet our client’s needs based on deliverables and success metrics. InNetwork’s methodology of providing authority-driven influence fits well with that approach.”

In addition to using InNetwork’s solution for client campaigns, ArCompany will help shape the solution for today’s organizational needs. “One obvious synergy would be delivering deeper business data highlighting real business return and which influencers provided true value for the brand, as well as strategic pre-campaign goal-setting,” adds Craig Rennick, COO of InNetwork Inc. “ArCompany’s experience in this field will enhance the InNetwork solution and deliver a comprehensive offering for our clients.”

ArCompany’s leadership team includes Danny Brown, a highly respected social media and marketing thought leader, and co-author of the best-selling book Influence Marketing. “The conversation around influence marketing has matured, and moved from impressions and reach to lead generation, customer acquisition and consumer loyalty,” states Brown. “The partnership between ArCompany and InNetwork will enable brands to successfully utilize this growing business segment to drive actionable insights that deliver real ROI and long-term success.”

About ArCompany:
With offices across Canada and the U.S., ArCompany provides data-driven strategies to help organizations turn social media intelligence into business results. Using analysis and insights from best of breed technologies, they enable their clients to leverage the changing business landscape and be drivers of change within their industries.

About InNetwork Inc.:
Based in Nova Scotia, Canada, InNetwork Inc. is a cloud-based influence-marketing tool that enables brands and agencies to run highly targeted outreach campaigns. Their human algorithm that vets influencers for authority combined with influencer and audience verified data allows marketers to select and connect directly with the best influencers for their campaign. This, combined with their on-platform workflow and post-campaign reporting, gives marketers a comprehensive solution to run successful influencer outreach campaigns.

Originally, our plan this week was to talk to our friend Stacey Hood. Unfortunately, we found out this weekend that Stacey won’t be able to make it. Brian and I talked about who we could schedule on such short notice, and we remembered that something very exciting happened. Hessie Jones announced the launch of her new company, ArCompany. This company is not just a launch from Hessie Jones. Hessie has brought in an amazing team to make her dream become reality. That team includes Andrew Jenkins, Amy Tobin, and Danny Brown. Given the timing, we thought it would be cool if some of these ArCompany folks could come on and talk about their new venture, and in fact, that is just what is going to happen this week!