Phytiva Receives TV Commercial Treatment With Filming To Begin In January For First Quarter 2013 Release Illustrating Benefits Of The Phytiva Product Line While Globally Distributing Products And Educating About The Benefits Of Cannabinoids And Hemp Extra

DALLAS, Dec. 21, 2012 /PRNewswire/ -- X-Change Corp (NASDAQ OTC: XCHC), a U.S. boutique company whose niche is cannabinoid and hemp based products through its Phytiva brand product line, announced it has received its treatment for the first set of TV commercials, focusing on the immediate release of its first product line in early 2013.

The TV commercials are being produced now with the first set of commercials to be completed in the first quarter of 2013 for release shortly thereafter. The TV commercials will focus on the Phytiva products in detail. The products planned on be showcased in the first TV commercials are the Phytiva lip balm, skin creme, sunscreen, and anti-aging serum. Additional TV commercials will be produced in the future for the full line of products including the after-sun gel, shampoo, perfume and cologne, other sunscreens, and over two dozen additional products.

The Phytiva TV commercial will effectively communicate its product, its mission, and its unique, brand-specific quality to viewers through this new commercial product launching. Our commercial objective in attracting consumers is largely based on the company's market objective to actively sell Phytiva products across broad, family-based demographics.

Phytiva's mission is simple: Providing products that enhance beauty and instill a sense of wellbeing. This commercial is inspired by the people who will incorporate sunscreen and lip balm into their everyday routines, as well as those who will utilize our other product lines as they are developed.

Phytiva's end-goal objective is to increase national recognition and be welcomed into the mainstream over-the-counter Cosmeceutical and Nutraceuticals markets.

Phytiva's sunscreen is perfect for an action packed day at the pool. It also targets key components that lead to sunburn, protecting and healing through Phytiva's formulation to cool and protect the skin and dissipate pain. By targeting skin enhancements, healing, and rejuvenation formulations, skin better absorbs healthy nutrients.

Robert J Kane, President, stated "I am extremely excited about the TV commercial promotion for the Phytiva product line being developed for release in early 2013. It is of paramount importance that we trust the education and sales of this unique line to the right sales people. We have developed not only a superior quality in our products, but we have also invested in the critical human capital to represent our company and its products in a superior manner. I look forward to seeing what champions arise from our on-going interview process, as we find the right people to educate consumers and patients around the world."

About Phytiva

Phytiva is the newly launched brand that is a hybrid of a proven, existing product line that has been well-managed and conservatively-run for over a decade with a hemp-based product line, utilizing the unique and potent benefits of the hemp plant. Phytiva's revolutionary formulations target not just the symptom, but also the cause. Hemp is the ideal basis for healing solutions and has been utilized for centuries, as skin responds extremely well to its properties.

Phytiva strives to be one of the quintessential Cosmeceuticals and Nutraceuticals brands in the world. As cosmetics and nutrition are personal, over-the-counter markets, they continuously evolve with the introduction of new formulations and products, creating a multibillion-dollar global market. The company believes that Phytiva will capture a substantial and highly-profitable portion of that market, as Phytiva becomes a household name.

Forward Looking Statements

This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. A statement containing works such as "anticipate," "seek," intend," "believe," "plan," "estimate," "expect," "project," "plan," or similar phrases may be deemed "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include the future U.S. and global economies, the impact of competition, and the Company's reliance on existing regulations regarding the use and development of cannabis-based drugs. X-Change Corp. does not undertake any duty nor does it intend to update the results of these forward-looking statements.

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