Started in 1949 post WWI - PRO-Keds, an American athletic footwear line, was primarily intended for basketball wear, introduced to the world by George Mikan, basketball's original Big Man. In the years that followed it’s introduction, PRO-Keds became a symbol of quiet confidence, a conviction that simplicity is the purest form of sophistication. From arenas to playgrounds to city streets, PRO-Keds were worn by athletes, musicians, artists, style icons, and cultural innovators. Individuals who knew they didn't need to shout to be heard.