Internet Marketing

In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. In web design, the same principle applies. But instead of crafting a compelling first line of copy, you need to design gripping website content that sits above the […]

As of 2018, there were 3.7 billion people who accessed the internet through a mobile device, according to Statista. That’s more than half the world’s population. Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity. And marketers need to […]

Meta

Nowadays, 75% of B2B businesses and 65% of B2C businesses use Twitter for marketing purposes — which means Twitter outranks YouTube, Instagram, and Snapchat in terms of popularity among businesses. Undoubtedly, the popularity of Twitter for business makes the platform a crowded place. And, ultimately, your success on Twitter is measured by follower size and […]

If you’re considering spending any amount of money on ads to reach your target audience, then you’d better spend it in the right place. That is, somewhere with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment. Somewhere like Google Ads. Google Ads was launched just two years […]

When you begin implementing a social media strategy for your business, one of the first questions you’ll ask yourself is this one — Should my business be on Twitter, or Facebook? Both social media sites offer considerable opportunities to connect and engage with a network, increase brand awareness, and drive traffic to your site. But […]

More than likely, your company’s social media strategy revolves primarily around Facebook, Instagram, and Twitter. Perhaps, if you’re trying to attract a younger demographic, you use Snapchat, too. But sticking to those platforms alone could mean a major missed opportunity — Pinterest. Pinterest now attracts 150 million people per month. Additionally, its growth supersedes traditional […]

As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. That content was once largely limited to the […]

In 2018, Facebook enacted some algorithm changes that negatively impacted a brand’s ability to reach its audience organically. HubSpot’s Latin America & Iberia Marketing team were no exception to this. Despite having half a million Spanish-speaking fans on our Facebook page, we realized we were barely able to reach one percent of them — which […]