Hinchcliffe in, Patrick out on Go Daddy homepage

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The company confirmed that Hinchcliffe's social-media campaign to knock Danica Patrick's likeness off the Internet homepage has been successful. Hinchcliffe's photo took her place sometime late Monday night.

“You guys did it!” Hinchcliffe wrote on his Twitter account.

Hinchcliffe is having a standout first season with Andretti Autosport, standing fifth in the championship through 10 of the 15 races. But his work off the track--interviews, social media, general fan access--is his biggest success. Uprooting Patrick is the latest proof of that.

Hinchcliffe, a 25-year-old Toronto-area native, has always been strong with marketing skills, but IndyCar and the GoDaddy.com driver gives him a platform he's never had. He ran against Patrick in a “Hinch for Homepage” campaign, and it worked.