Enterprising students launch glow-in-the-dark condoms

A group of Luxembourg students has launched a glow-in-the-dark condom as part of a mini-business project.

20.02.2014

A group of Luxembourg students has launched a glow-in-the-dark condom as part of a mini-business project.

The “Grand Méchant Loup”, translated as Big Bad Wolf in a nod to the Grimm Fairy Tale “Little Red Riding Hood”, was launched by “Dikrecher Mutzen” (Diekirch Rubbers), a small company which was founded by eight final year students at the “Lycée Classique” in Diekirch.

It is hoped that the initiative will give the youngsters an introduction to the world of entrepreneurship while encouraging young people to protect themselves against sexually transmitted diseases.

“You only have to take a look at our Facebook page to see the amount of awareness raising material we have,” said one of the team Laure Pauly.

The entrepreneurs opted for fluorescent condoms to make the product more attractive and diverse. And, they appear to be a big hit with the team having shifted more than 1,000 contraceptives since launching.

The condoms, which are made in Germany, glow in the dark for 10 to 20 seconds. They are fully compliant with healthy and safety standards.

Costs vary on the quantity purchased. A box containing a single condom costs 1.50 euros, a box of five to 14 condomds costs 1.20 euros per condom but if you purchase 15 or more they cost out at 1 euro per unit.

“The price is slightly above market price but becomes increasingly interesting when you buy large quantities”, said Laure, adding that 10 percent of all profits got to HIV services Berodung, run by the Red Cross.