Investing.com Domain Purchased for an Historic $2.45 Million

Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing consultancy for organizations with products that target job seekers and/or employers.

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A memorable domain name means a lot for a business’s traffic and overall success. That’s why financial website Forexpros.com has purchased the domain name Investing.com for a whopping $2.45 million.

The purchase of Investing.com marks the largest known sale of a domain name in 2012, beating out dudu.com and personalloans.com, which each sold for $1 million. In 2011, Salesforce’s purchase of social.com was the largest sale at $2.6 million. The huge price tag of Investing.com also makes it the 26th largest website sale in history.

Forexpros.com will use the domain to launch a global financial portal, which will act as a resource for novice and semi-professional traders and investors. The site will offer quotes, charts, breaking financial news, tools, calendars, and technical analysis for investors.

“Our goal is to be a one-stop shop for active financial traders and investors worldwide by providing streaming real-time data, powerful analysis tools, and the most user-friendly and language-accessible site of its kind,” said CEO and founder Dror Efrat.

Investing.com’s easy to remember, accessible domain name will help to drive traffic. The site plans to differentiate itself from the likes of Bloomberg and Reuters by offering “premium” content for free, focusing on novice investors rather than pros, and making its content available in 18 languages.

Currently, Investing.com boasts 70 workers and has offices globally, including Madrid and Tel Aviv. Forexpros.com, founded in 2007, grew to 3.6 million users per month, but the founders recently realized the domain name was no longer accurate for conveying the site’s vast data and tools for across all asset classes.

The purchase of the new domain will likely combat any previous branding problems. Keep your eye on this site as it continues to spread globally in 2013.