Fluent

Fluent

Home Automation Company And Service

PROJECT: Rebrand one of North America’s largest home security firms to consolidate two companies into one, with a new name and a broader mission: comprehensive home automation.

FLUENT: The ability to express oneself readily, clearly and effectively. Flowing or moving smoothly and gracefully. To be fluent in something — like a language or an instrument — is to be able to use it smoothly and effortlessly. If you’re performing a skill, task or deed in a way that makes it look easy, you’re fluent.

BRAND POSITION: The client came to us with a unique problem: because of trademark issues, the same home security company known as Titan Alarm in Canada was called Stryke Alarm in the United States, creating a split personality, not to mention duplicate accounting and business processes. As the company was also moving beyond just home security into a full spectrum of comprehensive, state-of-the-art home automation and security, this was the perfect time to rebrand and finally align all their businesses in North America, collectively serving over 500,000 customers, under one powerful new brand name.

The name Fluent perfectly repositions the company as the definitive experts who “speak all languages” in user-friendly home automation and security. The Fluent home automation and security system is always on: it’s ready, steady and good to go. A Fluent home is whip smart, energy efficient, safe, secure and very easy to manage. The Fluent home automation system is fluid, responsive, versatile, and elegantly designed. It is the embodiment of grace under pressure, performing seamlessly, effortlessly, day in and day out. Fluent is the premiere technology and service resource for all your security, home and automation needs.

Here is a promo video that introduces Fluent and its complete suite of home automation products and services: