PirelliFilm.com (“Mission Zero”)

The Distillery is beginning to wonder if Pirelli is as much in the film business as the tire business. First we had the short film, The Call, with John Malkovich and Naomi Campbell. This time it is Mission Zero starring Uma Thurman and directed by Kathryn Bigelow. And, there is that beautiful, bright yellow Lamborghini Ms. Thurman is driving. Nice lineup, eh? This is quite the short film. Yes, it is a bit hokey in places, but it gets the [advertising] message across most ably.

The Distillery was among only 1000 viewers initially selected to preview the film before its general release, but today it is available for the entire world. Folks, this is real online marketing. The films from Pirelli are made specifically for the internet and work superbly as online selling tools. This is beyond mere “rich content.” Who can watch this film and walk away not remembering the Pirelli name? And, who can walk away and not remember Uma Thurman?! (Personally, I’ll take the Lamborghini.)