Posts in retail marketing

There has long been a debate about the impact that eCommerce will have on the traditional brick and mortar retail. While almost all believe that eCommerce sales will continue to encroach on sales through physical storefronts, not everyone projects only doom and gloom for “real world” retailers.

Those that believe in the long-term viability of brick and mortar shopping point to examples of e-retailers like Amazon opening physical stores. They argue online shopping will never be able to replicate
the emotional connection and tactile experience that many consumers prefer.