Hillary Clinton's campaign just unveiled its new logo. Like George W. Bush in 2004 (at least in one poster), the candidate is identified with one letter in the design. Like most U.S. election logos, it is red, white, and blue. Like President Obama's 2012 logo, it says her campaign's goal for America is to "move forward" (albeit with an arrow, as well as a word).

And, like the Obama campaigns in 2008 and 2012, her Web site and social media pages incorporate the logo in an attempt to rebrand her as a candidate with a fresh message, directed at all Americans, while her rollout video targets the middle class, particularly women.

Her new logo is much simpler and more "modern" than her 2008 design. To read my...

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Hillary Clinton's campaign just unveiled its new logo. Like George W. Bush in 2004 (at least in one poster), the candidate is identified with one letter in the design. Like most U.S. election logos, it is red, white, and blue. Like President Obama's 2012 logo, it says her campaign's goal for America is to "move forward" (albeit with an arrow, as well as a word).

And, like the Obama campaigns in 2008 and 2012, her Web site and social media pages incorporate the logo in an attempt to rebrand her as a candidate with a fresh message, directed at all Americans, while her rollout video targets the middle class, particularly women.

Her new logo is much simpler and more "modern" than her 2008 design. To read my...

There are almost 100 Green political parties around the world. They have similar platforms, which frequently call for environmentalism, social justice, and non-nuclear energy.

The Greens have achieved some electoral successes in a number of countries, winning parliamentary seats in Australia, New Zealand, and several European nations. In the 2013 German elections, for example, the Greens received more than 8% of the vote, gaining 63 of the 631 seats in the Bundestag. In the United States, the Green Party's national ticket of Jill Stein and Cheri Honkala won less than 500,000 votes (about 0.5%) in 2012.

The logos of the Green parties are, of course, mainly green in color, and include a small number of symbols. The U.S. Green Party's logo has a globe inside a flower, as does that of England and many other green parties also incorporate a flower, including those in Portugal, Greece, and the Czech Republic. Other Green parties (in Latvia and Somalia, for instance) have a tree as the dominant symbol. And the...

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There are almost 100 Green political parties around the world. They have similar platforms, which frequently call for environmentalism, social justice, and non-nuclear energy.

The Greens have achieved some electoral successes in a number of countries, winning parliamentary seats in Australia, New Zealand, and several European nations. In the 2013 German elections, for example, the Greens received more than 8% of the vote, gaining 63 of the 631 seats in the Bundestag. In the United States, the Green Party's national ticket of Jill Stein and Cheri Honkala won less than 500,000 votes (about 0.5%) in 2012.

The logos of the Green parties are, of course, mainly green in color, and include a small number of symbols. The U.S. Green Party's logo has a globe inside a flower, as does that of England and many other green parties also incorporate a flower, including those in Portugal, Greece, and the Czech Republic. Other Green parties (in Latvia and Somalia, for instance) have a tree as the dominant symbol. And the...

The logos of today's political parties in many countries have become bland corporate identity pieces, similar to those of Sony, Panasonic, and RCA.

The German ones are particularly uninspired, with only one (Alliance 90/The Greens) adding a visual to the initials displayed.

In other countries, visuals accompany the names of the parties. For example, the British Labour Party includes a socialist rose; the U.S. Republican Party incorporates an elephant; and the Workers Party of Ireland shows a handshake.

Alliance 90/The Greens: a yellow sunflower on a green background, with the parties' names in white

The Left: black letters on a gray background, with a red triangle above...

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The logos of today's political parties in many countries have become bland corporate identity pieces, similar to those of Sony, Panasonic, and RCA.

The German ones are particularly uninspired, with only one (Alliance 90/The Greens) adding a visual to the initials displayed.

In other countries, visuals accompany the names of the parties. For example, the British Labour Party includes a socialist rose; the U.S. Republican Party incorporates an elephant; and the Workers Party of Ireland shows a handshake.

Mitt Romney is trying to win the Republican nomination this year—as he did in 2008. He is following in the footsteps of his father, George, who attempted to win the GOP nomination in 1968.

George Romney, like his son, was a governor (of Michigan, rather than Massachusetts, which Mitt governed). George's main opponents for the '68 nomination were Richard Nixon (formerly vice president), Nelson Rockefeller (governor of New York), and Ronald Reagan (governor of California).

In his November 18, 1967 announcement, George said, "I have given my life to the poetry of decisions and work" and stressed the need for leadership and his "concern" about America. Many campaigns have stressed this—before and since. But he went further, talking about "aimlessness and flabbiness" in society, citing "obsolete welfare policies," inflation, and rising crime, drug, and alcoholism rates. He added that "the richest nation in the world is in a fiscal mess." His slogan: "For a Better America!" (for the...

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Mitt Romney is trying to win the Republican nomination this year—as he did in 2008. He is following in the footsteps of his father, George, who attempted to win the GOP nomination in 1968.

George Romney, like his son, was a governor (of Michigan, rather than Massachusetts, which Mitt governed). George's main opponents for the '68 nomination were Richard Nixon (formerly vice president), Nelson Rockefeller (governor of New York), and Ronald Reagan (governor of California).

In his November 18, 1967 announcement, George said, "I have given my life to the poetry of decisions and work" and stressed the need for leadership and his "concern" about America. Many campaigns have stressed this—before and since. But he went further, talking about "aimlessness and flabbiness" in society, citing "obsolete welfare policies," inflation, and rising crime, drug, and alcoholism rates. He added that "the richest nation in the world is in a fiscal mess." His slogan: "For a Better America!" (for the...