It costs $21 for a plate of gnocchi at Catlina Italiana. I really don't care if the tourists have to pay $25 or $27. Or if the Mr. Colella and the other owners who don't even live in Boston need to live with slightly smaller profits.

But if you use smaller trucks, there will be moar of them to complain about. Larger trucks are a thing now. ask the bean counters about cost per case . Maybe the drivers should work for free, that might help level the playing field some,

However, the current system does not price in the externalities of the "drive a huge truck everywhere" distribution system. How much will we all pay because we have one less tree downtown in reduced air quality? How much does it cost when our roads are less safe because we have big trucks on narrow cow-path streets? How much traffic congestion is caused by trucks like this making deliveries which could probably be made by a van or even an electric bicycle?

Maybe a tube of toothpaste would cost an extra quarter. But maybe that's a small price to pay to improve many other things.