Universal said constructing the ride in Florida is one of the company’s “most ambitious projects ever,” pointing out that the attraction will have one of the shortest build times in Universal history.

“The attraction combines the larger-than-life Transformers characters and an exciting storyline with life-like HD CGI media, state-of-the-art 3D technology and amazing special effects to place riders right in the middle of an epic battle between good and evil,” Universal said in a press release.

Earlier this year, the Associated Press reported the ride – which is simply called “Transformers: The Ride” – cost $100 million to create. It opened in Singapore in 2011 and earlier this year in Hollywood, and was done so under license from Hasbro, Inc., with close supervision of Michael Bay, the award-winning director of the “Transformers” film series.

Three blockbuster films released by Paramount Pictures have so far grossed more than $2 billion under the Transformers name: “Transformers” (2007), “Transformers: Revenge of the Fallen” (2009) and “Transformers: Dark of the Moon” (2011). The films were all directed by Michael Bay and executive produced by Steven Spielberg.

Guests who haven’t experienced the Transformers ride in Singapore or Hollywood but have ridden the Amazing Adventures of Spider-Man attraction located in Islands of Adventure in Orlando have an idea of what to expect from the new ride, in which thrill seekers watch a film while moving through the attraction.

Chicago’s Travel and Adventure Show runs this weekend and features stars from the Travel Channel, professional travel photographers, writers and 20 informative seminars over two days. A great way to preview or plan travel, these shows are held around the country, offering expert help. In person. Close to home.

“American Express is thrilled to once again be the presenting sponsor of The New York Times Travel Show,” says Claire Bennett, senior vice president and general manager of American Express Travel. “We know that consumers love travel, and we are always happy to play a role in bringing this passion to life for them.”

This one even has an iPhone app that allows access to show information, exhibitor lists,
schedules, floor plans, and show specials. Users can also sign up for text alerts to receive
additional special offers, prizes, & more.