LongHorn Steakhouse

LongHorn Steakhouse Competitors, Pt 5

Hoss and Ponderosa generate revenues of about $17.7 million and $120.74 million, respectively. Details regarding the two companies have been provided below.

Company 6: Hoss’s Family Steak & Sea
house

Competitive advantage

Hoss appeared on the American daily meal ranking as one of the best casual steakhouse chains in America. This ranking gives the company a priority with shoppers who conduct online research before buying, thus a competitive edge among other competitors.

Strength

The company has a good relationship with its clients and employees which can be seen as its strength. Hoss "offer's gift cards which are simply the best, easiest, and tastiest way to show pretty much anybody how much you care.
"

The company's cooked-to-order steaks, chicken, and seafood complemented by their famous soup, salad, bread, and dessert bar also stand as a strength.

The brand focuses on several menu items, this can make it interesting for customers and visitors looking to new restaurants for different options.

Weakness

The company's website permits online ordering; however, they do not have live customer support on the site for those who wish to make online orders.

The company does not offer a 24 /7 robust customer support to its customers.

The company's pricing system is not transparent which can prevent some customers from purchasing from them.

Strengths

The company has quality service and cleanliness program (QSC) supporting each restaurant, through the program the company is analyzed and employee feedback is sought to ensure efficient operations.

The company has been in the market for around 54
years, with a focus on selling high-quality food, and this enables them to create authenticity, excellent value, and remarkable experiences for customers.

The company offers an expansive buffet starring a range of dishes and also offers Gift cards, group dining, coupons, and more.

Weakness

The company has declined the update of its brand or menu alternatives leading to shut down of some locations

#7 Ponderosa & Bonanza Steakhouse

There are 75 locations total; including 19 in Puerto Rico several in Egypt, Qatar, Taiwan, and the UAE.

There offering include different sirloins, ribeyes, a New York strip, T-bones, sirloin tips, and smothered beef tips.

They also offer customers a popular buffet that features a variety of vegetables, fruits, soups, salads, appetizers, desserts, chicken, beef, seafood, and pasta.

PonderosaSteakhouse and Longhorn Steakhouse were both recognized as 2 of America's best casual steakhouse chains by The Daily Meal.

Research Strategy

To produce this research there was an analysis into longhorn to find out what it's competitors would look like. A review of industry articles, news, public statements, and reports, helped to compile a list of restaurants that have been compared to and reviewed alongside Longhorn because of similar business structures, offerings, locations, and characteristics. Each of the chosen restaurants offered similar menu items and had similar price ranges. We aimed at choosing restaurants with the best reviews that were also closely located to the Longhorn Steakhouse. This list was then further investigated individually to identify the value proposition, relationships to longhorn, and their websites.