Liverpool International Music Festival begins with MTV Brand New

Music fans in Liverpool were treated to a taste of MTV’s hottest acts as the Liverpool International Music Festival (LIMF) began on Wednesday evening. The show – titled MTV Brand New presented by LIMF, launched this year’s festival at Camp and Furnace in the Baltic Triangle. Tickets were kept deliberately low at £3 to permit as many people to go as possible.

LIMF Music Curator Yaw Owusu said “Our aim was to create something really exclusive, cool and intimate while keeping it affordable and I think we have definitely achieved it.”

MTV Brand New 2014 nominee, and Brit Award winner Ella Eyre topped the bill, alongside chart-topping singer-songwriter Jess Glynne and singer-songwriter Becky Hill, who’s last single Gecko (Overdrive) with Oliver Heldens went to number one in June.

Ella burst onto the scene when she featured on Rudimental’s Waiting All Night. Her own debut single If I Go, is now out. Ella said, “I think it’s so important to have shows like this that really give new music and new artists the chance to shine. It’s these opportunities that have helped me and I couldn’t be more grateful. I’m so excited to not only see some new talent myself, but to be a part of it too.”

Liverpool International Music Festival continues next week with shows at St George’s Hall and free open air stages in SeftonPark.