LAWRENCVILLE - New Jersey is gearing up for two very special sporting events scheduled for 2014, and although the famed Super Bowl is expected to kick-start the year with a spectacular presentation, the MIDJersey Chambers of Commerce expects the momentum will continue through the 2014 USA Special Olympic Games scheduled for June.

'We expect between $50 million to $70 million in revenue should be generated during the weeklong event,' said Robert D. Prunetti, President and CEO of MJCC. The partnership between the MJCC and The Special Olympics, announced Thursday morning, sealed the MJCC's pledge to serve as a catalyst for business involvement in the region it serves.

'This partnership is a win for everyone involved. Aligning with the Chamber's mission of social responsibility, businesses can donate and volunteer at the 2014 Games through the Chamber,' said Prunetti. 'The MIDJersey Chamber will be the resource for athletes, coaches, families and volunteers participating in the Games. Our members will experience first-hand the economic impact that this event will bring to our mid-Jersey region.'

The games, which have been played in midwest regions of the country in the past, will be hosted in a majority of Mercer County locations, starting June 14 through June 21, 2014. Twenty delegates, from all over the country, which include over 3,000 athletes, 1,000 coaches, 10,000 volunteers and over 70,000 spectators are expected to flood the area. 'This is a great tremendous thing for the athletes and for the businesses in this area,' said Tom Varga Senior VP of Sponsorships for the 2014 Special Olympics Games.

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The association, in anticipation of the increased visitors to the area, which will inevitably lead to an increase in the volume of traffic on local roads and highways, has begun researching and proposing ways to minimize the impact of more cars in the region. 'We've received great cooperation from the state and we have a logistics expert working on (potential traffic issues),' said Varga.

According to Varga, experts are working closely with officials who are devising a plan to alleviate possible traffic nightmares during the Super Bowl, scheduled four months earlier in the Meadowlands.

'We want these to be the games of welcome and acceptance,' said TJ Nelligan, Chairman & CEO of the 2014 Special Olympics USA Games Organizing Committee, 'The MIDJersey Chamber of Commerce is making sure everyone has the opportunity to enjoy not just the Games, but all that the region has to offer. In light of recent events, we feel these Games give the resilient citizens of New Jersey something to look forward to and be proud to host.'

The MJCC will also serve as the Presenting Sponsor of the Special Olympics Unified Sports® Festival scheduled for the Friday of the Games, prior to Closing Ceremonies. This event is a 'call to action' event where sports activities are organized to include community members in interactive play with the athletes. The event will bring to life the inclusive message of the Games.