Mission

We are a community of people inspired to honor, protect and restore our world-renowned mountain environment.

We advocate strong, enforceable protections for our mountain, for clean air and water, for healthy forests and wildlife habitat. We support a community informed and engaged with the issues and ready to act. We encourage leaders and decision makers to learn, understand and act appropriately for citizens and the land, above the influence of outside and exploitive interests.

Collaborating with like-minded groups within and beyond our area, we support the best environmental and regenerative practices for managing resources. We tell the compelling natural and cultural story of our mountain, as we invite and activate people to appreciate and explore it.

Vision

We recognize Mount Shasta and the surrounding bioregion as a magnificent natural sanctuary drawing visitors from all over the world, and as a sacred landscape of high significance to indigenous tribes. Our work respects its land, air and water as gifts necessary to life. As responsible stewards, we must acknowledge the unique and irreplaceable contribution the region makes to the state of California and the world.

Through this common vision, we continue to ensure Mount Shasta’s outstanding environment will always thrive, attracting visitors to explore, enjoy, connect, and recharge. Local citizens, engaged and informed, benefit from healthy outdoor lifestyles. All people may appreciate our interdependent relationship with the living and non-living aspects of the natural environment. Local leaders, understanding the intrinsic value of this place, will not consider incompatible uses and shortsighted resource extraction as options. Together, we preserve our forests, pristine waters and majestic landscapes for future generations to enjoy and appreciate.

Our founding vision was inspired by the “Bioregionalism” movement, which opposes a homogeneous economy and consumer culture lacking stewardship of the environment, and is based on natural “bioregions” defined through physical and environmental features including watershed boundaries, soil and terrain characteristics. Bioregionalism stresses that such determinations are also cultural phenomena emphasizing local populations, knowledge and solutions.

Values

We act with integrity and transparency. We are passionate, strong advocates for our mountain, unafraid of complexity, and unafraid of simplicity. Best available science and life-enhancing values inform our policies and our actions.

Education, research, logic and factual knowledge are important, as we listen and persuade, seeking common ground with others in our community and world as we join in the inevitable transition from an extractive to a regenerative economy.