While most Americans say they need roughly 7 hours and 30 minutes of sleep to feel their best, we average 6 hours and 55 minutes on the typical weeknight. In fact, 43 percent of Americans between the ages of 13 and 64 say they rarely or never get a good night’s sleep on weeknights. A lack of Zzzs doesn’t just lead to bags under the eyes—sleep deprivation could be costing $63 billion to the U.S. economy each year due to lost productivity. Quality sleep each and every night helps protect mental, physical, and immune health and improve quality of life.