During last night's cold open, Obama, with the help of a new social media manager, did ridiculous stunts to appeal to a younger generation of potential Obamacare users. Like wearing a "Pharrell hat" while smoking an e-cigarette.NBC/"Saturday Night Live"

He took a selfie with social media stars Kim Kardashian, Harry Styles, and Batkid.

NBC/"Saturday Night Live"

The president danced for a vine video with Pope Francis.

NBC/"Saturday Night Live"

And even went so far as to kiss Justin Bieber. All in the name of Obamacare.