Car manufacturer Toyota used a mobile strategy encompassing Instant-Play and Aurora HD videos, and dynamic end cards to appeal to young Hispanic audiences and raise awareness of its Corolla hatchback model in the US.

Car manufacturer Toyota’s hyper-personalised and a creative use of media formats improved cut-through, resonance and overall performance of the launch communications for the new Toyota AYGO across key European markets.

Nissan, the multinational automotive manufacturer, increased sales of its Nissan Micra in Ireland by reshaping perceptions of its outmoded image and re-energising the brand to appeal to a younger, more urban audience.

Nissan, a multinational automobile manufacturer, revitalised a dying car in a declining segment by launching a film in the Republic of Ireland, which broke category conventions and shattered preconceptions of its brand.

This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include:

This report summarises the latest research from WARC's Data platform, with a focus on new net advertising investment data by product category, which are exclusive to WARC Data clients from 1st October. Key findings include: