Membership FAQ

The following are common questions we receive about ACA membership.

Who can become a member of ACA?

Membership is exclusive to client-marketer organizations carrying on business in Canada. This ensures our position on key industry issues is not weakened to accommodate other stakeholders’ interests. This is a corporate membership, which means that any employee of a member company has access to ACA’s products and services.

How do I sign up my organization?

Once your company has made the decision to join, we will forward an application form. Once the completed application is received, it will be brought before ACA’s Board of Directors for approval by a formal vote. Once your company is approved, ACA will issue an invoice for the annual membership fee.

How are membership fees calculated?

ACA annual membership fees are based on an organization’s total annual marketing communications spend, including: expenditures for all media; production costs (talent, services and materials); commissions and fees paid to marcom agencies; and the member’s share of all expenditures within Canada for cooperative advertising programs.

How does my company participate in ACA activities and decisions?

All employees of a corporate ACA member company are entitled to access all ACA product and service offerings, participate in ACA activities, contribute to the work of the association, attend a variety of courses, seminars and workshops and gain access to information and publications developed exclusively for ACA members.

Each company designates one individual as their official corporate representative, or ACA voting member. They are the point-of-contact for all information and also vote on ACA matters on behalf of the member.

How does my team take advantage of all the benefits of ACA membership?

Once your company’s membership is approved, ACA staff will request contact information for anyone at your company in a marcom role or who deals with issues related to marketing. ACA will create profiles for each individual, giving them access to members-only content available throughout this site and the ability to register for events and education offerings. Your team will also receive ACA correspondence and can customize what types of messages they want to receive.