Innovation

All professional services agencies entering the third decade of the 21st Century—from digital product agencies to marketing, public relations, and management consulting agencies or anything in between—have many responsibilities… but only one essential task. They must constantly, continually, and rapidly adapt to change and innovate. Although there are some differences in this continual reinvention—depending on …

If you’re a marketer, you are undoubtedly familiar with the conundrum of tradeshows and conferences: Can’t live with ’em, can’t live without ’em. They’re the most expensive line item in your annual budget, so they’re the hardest to push through—but they’re also the hands-down best way to grow your list, move the needle with prospects …

Forgetting for a moment that this is coming from the same guy who famously explained in 2011 “why software is eating the world,” Andreessen, an icon of Silicon Valley, does have a point. As George Packer has written in the Atlantic, the coronavirus pandemic has revealed much of what is broken and decayed in politics and …

If necessity is the mother of invention, the COVID-19 pandemic is the mother of all necessities. So, it’s hardly surprising we’re seeing a host of product innovation bubble up around the world. Nowhere is this more apparent than in the search for new ventilator designs and manufacturing capability. Over the past month a host of …

Innovation comes from environments where ideas can connect. So, what kind of environment does an epidemic create when it comes to spurring innovation. This is the very question a new infographic from Top Masters in Public Health Degrees developed by NowSourcing looks to answer. According to the report, ground-breaking innovations have come despite the tragic …

Content Freshness Usefulness An introduction to the Jobs to be Done process for businesses looking to become more innovative. Jobs to Be Done Do you ever get the feeling like there is so much more opportunity for your business, but you just can’t see it? If so, then you’re going to want to take a …

Soapbox: Innovation now for a cookie-less future, logins are not the answer – Marketing Land
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The pandemic has set a new standard for the pace of change. In the past we have euphemized “overnight disruption” to mean a few months to few years for changes to unfold, which seemed fast. We live in a new world where overnight disruption literally means overnight. This represents a radical shift in our mental model of the world, and it is something we are all coping with. This week I am excited to announce two important research areas that are …

Using ethnography for breakthrough innovation | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with personal content and ads shown to you …

Innovation Insights: What is the 5th wave of computing and how might it lead to innovation? | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us …

Natasha is Mintel’s Food & Drink Analyst based in Mumbai. She is responsible for analysing and providing insights on India’s food and drink market. March 24th, 2020March 24th, 2020 Ice cream is a popular category in India and currently shows high growth potential. However, the category is facing growing competition from categories like bakery, chocolate …

Wednesday 25 March 2020, 3:00 am Innovation success is largely achieved by getting customers to adopt as quickly as possible. Despite businesses relentless focus on innovating new features, benefits, and solutions, they forget the #1 issue preventing the adoption of new products – changing customer behavior. What stands in the way of adoption is the …