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Publisher's Summary

This audiobook will help you comprehend the significance of conducting an external analysis to assist in the development of efficient strategic plans for organizational management. In addition, it explains how conducting an external analysis can help strategists detect possible threats and obstacles, as well as help them identify opportunities they may wish to explore further. By including a case study of the Best Buy Corporation, this title will also help listeners understand how an external analysis aided managers at Best Buy to navigate through obstacles they faced like globalization, inflation, technological advances, supply and demand issues, political-legal ramifications, and social-cultural changes which helped them increase their awareness on how their organization relates to the rest of society which in turn, also helped them run their organization in a more socially responsive manner.