Apple’s connected TV — a much-anticipated, but currently nonexistent television platform — not only will be a hit among consumers but looks to become the dominant television in the market if it ever becomes a reality, according to the findings of a study release Sept. 4 by Quixel Research and TFCInfo.

According to the findings of a nationwide survey taken in June, 88 percent of existing owners of Apple products say they are interested in the so-called iTV, while a remarkably high 80 percent of all current flat-panel TV owners also say they are extremely, very or somewhat interested in purchasing the Apple television if it includes the design, features and usability of other products from the company.

“Our research shows that there’s a major disconnect between current ‘smart’ or Internet-enabled TVs and consumers,” said Tamaryn Pratt, president of Quixel Research. “Despite thousands of available apps, digital content is only being streamed by 50 percent of these owners, on a daily or weekly basis, and more than 80 percent said that this content was being used just for playing movies.”

“However, our research also shows that this scenario would dramatically change if Apple introduces its anticipated iTV. In fact, it could ultimately disrupt the home entertainment industry in the same way the company forever changed the computer, music, mobile phone, tablet, publishing and retail industries.”

The Consumer Electronics Association said its latest survey shows that consumers are chomping at the bit to buy HD sets and programming, yet are pretty much in the dark regarding the peripherals necessary to receive HD programming. According to the CEA, a random sample of consumers in more than 1,000 households indica

Viacom has just launched a new on-demand app for MTV that is available for iOS, including iPad, iPhone and iPod touch. Fans can now catch up on full episodes of Teen Mom, Awkward, Teen Wolf and many others directly from inside the app. Content from Ridiculousness, Real World, Nikki and Sara, Catfish and others will include sneak peeks of upcoming episodes, after the show features, bonus clips and new original content. But does anything seem to be missing?