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I think it's brilliant. Although its brilliance is a little wasted on me since packaging gets tossed into my recycle bin almost immediately after I free the figures from their plastic and cardboard prisons.

It's neat, but I honestly really liked seeing the prototype figures on the back. Sometimes it's the only time we actually get to SEE the prototype of a figure. Also, I'm not sure how the MOC crowd will feel since it's a major change to the look of the packaging. As long as we still see prototype pics of ALL the figures online, I'm fine.

Take part in Illumina Day! Let people know who she is and help get her in MOTUC.

It's neat, but I honestly really liked seeing the prototype figures on the back. Sometimes it's the only time we actually get to SEE the prototype of a figure. Also, I'm not sure how the MOC crowd will feel since it's a major change to the look of the packaging. As long as we still see prototype pics of ALL the figures online, I'm fine.

I don't see how it is a major change to the look of the packaging. They are just using different images for some of the figures when they appear on the cross sell art. The basic layout of the cross-sell area as well as the front and back of the card as a whole is still the same. And the cross sell art always varies anyway since different characters are featured on the back of each card. The 30th Anniversary MOTUC logo appearing on the top of the back of the cards of all 2012 figures was a much bigger difference than this.

It's neat, but I honestly really liked seeing the prototype figures on the back. Sometimes it's the only time we actually get to SEE the prototype of a figure. Also, I'm not sure how the MOC crowd will feel since it's a major change to the look of the packaging. As long as we still see prototype pics of ALL the figures online, I'm fine.

It's on the back, it's still an official package, and it still looks the same on the card front....so to me, as a MOSC collector (however to a lesser extent nowadays) it doesn't bother me, I kind of like it, and think it should have been this way the whole time. Maybe if it was fewer people would have focused on the Green bricks over it being Red and exploding....I don't know....probably not.

It's neat, but I honestly really liked seeing the prototype figures on the back. Sometimes it's the only time we actually get to SEE the prototype of a figure. Also, I'm not sure how the MOC crowd will feel since it's a major change to the look of the packaging. As long as we still see prototype pics of ALL the figures online, I'm fine.

Speaking as a fan that likes the idea and could care less if it's in continuity with what came before, I applaud the new look.

EDIT:
Speaking of Two-Bad. In Roger Sweet's "Mastering the Universe" he states that his original idea for Two Bad was an Angel/Devil approach. Where one half was essentially a good guy and the other an over the top looking bad guy. Then Marketing/Design became involved and decided to do away with the good guy and instead make him two bad guys. Personally I prefer the two bad guys fused into one as the easier concept for a child to swallow. A character essentially at war with his morals would find it difficult to live in a universe predicated on such a system of black/white values, but it might have made for some interesting 'switcheroo' double-agent plots in the cartoon. Or at the very least perhaps he would have remained a free agent, aligning with whoever he fancied that day.