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Yahoo Launches Mobile Site En Español

Yahoo has smartly launched a Spanish Language version of its mobile homepage. The company cites Census data that reflect a population of 46 million Hispanic people in the US. Yahoo also cited comScore data that show tremendous mobile internet growth among Hispanics, which is “outpacing that of all other groups, with 88% of Hispanics consuming […]

Yahoo has smartly launched a Spanish Language version of its mobile homepage. The company cites Census data that reflect a population of 46 million Hispanic people in the US. Yahoo also cited comScore data that show tremendous mobile internet growth among Hispanics, which is “outpacing that of all other groups, with 88% of Hispanics consuming content on their mobile phones.”

Here’s the new Spanish language mobile homepage, which mirrors the look and feel of the English-language version:

Here’s the PC version; note the tile ad en Espanol:

The ad below from the Spanish mobile site is in English but in short order we can probably expect Spanish-language ads, which is one of the big opportunities here that Yahoo is pursuing:

About The Author

Greg Sterling is a Contributing Editor at Search Engine Land. He writes about the connections between digital and offline commerce. He previously held leadership roles at LSA, The Kelsey Group and TechTV. Follow him Twitter or find him on LinkedIn.