Neymar Jr. and McDonald's - #Prepara

Alongside the singer Anitta, Neymar Jr. starred in his first campaign with McDonalds, launched in early March, already eyeing the 2018 World Cup in Russia. The commercial marks the company's kick-off during the biggest sporting tournament on the planet.

#PREPARA, developed by DPZ&T, developed a video packed with Anitta’s hit song, creating a special version for the campaign and highlighting Neymar Jr.’s preparation to shine on the pitch.

"The film opens the calendar of the brand’s activations as an official sponsor of the FIFA World Cup. From today until the beginning of the event, the consumer will be impacted by unique actions that will bring him closer to the whole experience that the World Cup brings, "says Roberto Gnypek, McDonald's Vice President of Marketing in Brazil. "McDonald's is present at times of celebration and the FIFA tournament is the biggest of them all," he says.

"McDonald's is getting ready to welcome the crowd. They are prepared to cheer, packed by Anitta’s music. Neymar Jr. is preparing to represent his country in the World Cup. The biggest player in the country together with the biggest Brazilian pop star, together with McDonald's in the biggest football event in the world ", comments Rafael Urenha, CCO of DPZ&T.