HOOT Watches – Night Owl Collection

HOOT Watches, a fashionably new time-wear brand from Switzerland announces its debut watch collection, Night Owl. Founded by designer Jean-Marc Salemi, this young start-up from Lausanne is the first Swiss company to launch a watch project on the collaborative crowd-funding platform “Indiegogo”.

A dream project realised by Salemi Design studio in Lausanne, this new watch brand with a DNA based on Swiss know-how, combines quality and design for a premium positioning in the plastic watch industry. The price range will be positioned around US $ 339 . As of now, through its crowd-funding campaign, the Night Owl watch can be ordered for a sum of US $259.

The project began in a party in Barcelona. A group of watch enthusiasts was discussing about partying and style, and the idea came to create watches dedicated to people who enjoy dancing and partying all night long. The watch illuminates between midnight and 6am, for club-goers to check the time at all hours of the night.

Jean-Marc Salemi

Inspired by the most nocturnal bird, the owl, HOOT refers to the perpetual, rallying cry beating to the rhythm of night-time festivities. Flying through the night, meeting fellow nocturnal creatures, the owl is the ultimate night bird. It symbolizes the wildness and freedom within clubbers.

The solid stainless steel structure of the timepiece is incorporated with a high quality, rubber-injected membrane in order to create a link between the case band and bracelet. This results in a unique, extremely technical and resistant piece. The back case, stamped with the HOOT logo, reveals a Swiss-made quartz movement that is water resistant to 10 ATM.

Specially designed for night club lovers, the indexes of dial from 00 to 06H illuminate in dark thanks to the Swiss Super Luminova technology. The unisex model is offered in 42 mm and in various fresh and trendy index colours.