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Music Industry Turns to Video Games
For Increased Publicity, Audiences

By

Khanh T.L. TranStaff Reporter of The Wall Street Journal

Updated Nov. 17, 2000 12:01 a.m. ET

When Raymond Herrera, a 27-year-old drummer with a band called Fear Factory, wanted his group's techno-industrial music featured on a video game, the response from executives at his label was: "Why do you want to bother with that?"

But Mr. Herrera and his band mates saw an opportunity. And lately, record executives are starting to see one, too.