There are no greater content generators than journalists. They get to the facts, are
critical thinkers, know deadlines, and have an anchored moral compass. A journalist’s
nose for sound-bite-facts translate seamlessly into today’s communications menu....

If there’s any marketing tool bigger than social media, then companies will surely pounce on it like a Kardashian on a new reality series. Well, there is a rapidly emerging one. It’s called Content Marketing.

I just read one of those LinkedIn surveys that pop up from time to time. This one was asking about the qualities that you want in a public relations person. The readers were asked to choose from five qualities: