Wednesday, April 27, 2011

Hello folks! I launched a new blog in October 2010 in order to have more control over branding, SEO, and general features. I will no longer be updating this particular blog. If you are interested in learning about internet marketing and practical ways to execute campaigns, check out the site and subscribe to Twitter and the blog's feed. I'm committed to providing only information that grows us as marketers in practical ways.

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About Me

Relationship development. Data-driven. Personalized marketing.
I am passionate about leading teams toward and developing marketing strategies focused on improving customer relationships. It’s easy for businesses to think a customer relationship begins with a product introduction and ends with a sale, but the real relationship begins from the first time they hear about a product and continues almost infinitely.
I dream of the day when a person comes to a website and experiences an unknowingly personalized online store just for them. Design, layout, messaging, and product selections all centered around the individual customer. Can we do it? Responsive marketing, social media, SEO, email marketing, user experience optimization, and simplicity all feed into creating a more personalized experience. Tie in more relational messaging and a company responsively listening, and you have created an ideal concept of customer-centric marketing. Whether that be analytics implementation or analysis, programming, design, user experience optimization, SEO, social media, advertising, or project management, every aspect plays a part in creating a more loyal and returning customer.