LIQUID ASSETS

Healthy is the key word, and the prognosis is good for the likes of pomegranate juice and other selected, natural juice flavors, retailers told SN.It's a new category that has sprung up in supermarkets' produce departments, and it's creating new sales, they said. Hitting the horizon about two years ago, the sub-category of refrigerated juices that includes Pom Wonderful pomegranate juice, Wyman's

Healthy is the key word, and the prognosis is good for the likes of pomegranate juice and other selected, natural juice flavors, retailers told SN.

It's a new category that has sprung up in supermarkets' produce departments, and it's creating new sales, they said. Hitting the horizon about two years ago, the sub-category of refrigerated juices that includes Pom Wonderful pomegranate juice, Wyman's wild blueberry juice, and some of Odwalla's newer flavors has catapulted in the last yea