Web and Internet Marketing Blogs

A few things that prevent a lot of business owners and marketers from utilizing SEO (Search Engine Optimization) is not knowing exactly what it is, or confuse SEO with Pay-per-click (PPC). So, let’s take a quick look at what it is and some free SEO tools you can try out to help boost your website's online presence.

Business owners and marketing managers are always searching for new ways to boost their website’s search engine ranking and Google is trying to help companies do just that. So it’s a win-win for both. Google applies over 200 factors in the algorithms to rank websites.

While high quality, fresh content is still the #1 “signal” that Google utilizes when ranking websites, there are some new additions that Google has recently revealed. Your company will want to adopt these easy-to-apply signals that garner Google “points” that will help push your website up the ratings ladder.

HTTPS - a simple ranking signal

Since security is of paramount importance to Google, they invest megabucks into maintaining a high level for all who use Google to access billions of websites daily. This is good to know for you, your company and all the people and companies trying to find your company.

In these challenging economic times, business leaders are striving to stretch their marketing dollars as far as possible. More and more, companies are turning to the Internet to market their business in order to bring in more revenue.