I’m always surprised by how many adverts we actually did, considering how expensive they were (this was a quarter-page in both NME and Melody Maker, so we’re talking four figures) – though clearly we were trying to cram in as much as possible, including a list of “recommended stockists” (not sure what the thinking behind that was, but I’m sure it made sense at the time). Note that Feral Pop Frenzy was a “mid-price LP/CD”, despite having 17 songs; that’s because we were feeling guilty about breaking our usual rule and including both the band’s last two singles… which we did because the singles hadn’t been available in their native Australia, and there was a vague chance that the album might actually make it down there…

Poster for Brighter, Even As We Speak and the Hit Parade at the Falcon in Camden Town (corner of Royal College Street and Jeffreys Street, and the main Camden pub venue in those days – it’s now flats) on January 31st, 1991; this would be Even As We Speak’s first trip to the UK, and before we’d released our first Hit Parade single.

Sarah was a Bristol-based independent record label, active between November 1987 and August 1995. This site was launched in 2015 to archive photos, press, posters and other artefacts; it’s a work in progress.

August 2018

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