How did it happen?

Beyond courting controversy, Devour could have been angling to get in front of a lot of eyeballs:

Colgate Total was the first advertiser to unveil its Super Bowl ad, on Friday, which stars Luke Wilson as a close talker.

Colgate Total was the first advertiser to unveil its Super Bowl ad, on Friday, which stars Luke Wilson as a close talker.

The bold media move by Devour shows another marketer turning to an attention-grabbing stunt to capitalize on the wave of consumer hype heading into the showdown between the Los Angeles Rams and New England Patriots on Feb.

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Hall that appears to poke fun at the intrusiveness of advertising.

The bold media move by Devour shows another marketer turning to an attention-grabbing stunt to capitalize on the wave of consumer hype heading into the showdown between the Los Angeles Rams and New England Patriots on Feb, Porn for super bowl.

Hall that appears to poke fun at the intrusiveness of advertising.

Pornhub probably had better entertainment on offer than the mess of the halftime show.

The firm Talkwaker recently found that Bud Light and Mercedes-Benz are the only brands that have seen more than 5, mentions on social media after revealing their big game ads.

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Overall, Pornhub traffic dipped 29 percent in the U.

The Patriots overcame a deficit to beat the Atlanta Falcons in overtime.