6 Ways to Market Your Business With Periscope & Meerkat

Two of the newest and hottest social media platforms that recently hit the stage are Periscope and Meerkat. They are amazing video streaming tools that allow you to broadcast live facetimes to all your social media followers and/or to all the people in a given area. What’s cool about these platforms is that they are not only brand new and wide open for business, but they’re also the first of their kind. No other platform allows you get this personal with your audience.

I’d like to share with you 6 ways that I am experimenting with marketing my business on Periscope…

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1. Q & A Sessions

Meerkat and Periscope are amazing for opening yourself up to questions. Simply go live on the air; all your social followers will have the opportunity to come check you out live and you can then have them ask any question they’ve been dying to ask. Your audience probably has some professional and goofy questions they are curious about, so be open to anything.

Really go into these sessions with a giving attitude, be prepared to offer as much value as possible without “selling”, and open up personally at times.

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2. Live tutorials

Whatever it is that your business does, you can use these 2 platforms to demonstrate live how to do a particular activity within’ that field of interest. People will appreciate an expert showing them how to [crack eggs the proper way, build a website with wordpress, prepare for a live presentation, tie a shoe, etc].

Don’t under estimate the value of simple tutorials. Many times people simply need a refresher and having an expert come on to reinforce the importance of certain skills can be very helpful.

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3. Live focus groups

These platforms can also be a great place to collect data and information about your customers. Invite your followers to jump on and share their opinion and experience on certain things regarding your products, services, or that of other people in your industry.

Ask them to tell you what they do like, what they don’t like, and how they feel it could be improved. This is an easy, free and casual way to collect very valuable data on your market.

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4. Live product demonstrations

Do you have a physical product? If so, Meerkat and Periscope can be fantastic ways to have frequent product demonstrations. You can show people how to use your product and all the different features. You can demonstrate how they are made and the different elements involved.

This is information that just may be very intriguing to your audience.

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5. Announce flash sales

Having a flash sale for the next 24 hours?Announce it on Periscope and Meerkat! People don’t pay attention to tweets and status updates much anymore but they are more than willing to hop on a video call to listen in to what you have to say. These can be great platforms to get the word out in an authentic, personal way.

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6. Take your audience behind the scenes

Give your audience behind the scenes tours of your office! People are often curious as to what your business is all about and what goes into to creating your amazing products and services. Get personal and show them the set up. Introduce them to team members, show them the work stations, the break rooms, etc. Even if you work from home, you can still show them the home set up and how and where all your work gets done.

I’m still struggling with how to market using the new kids on the block (periscope, meerkat, snapchat). When you don’t have a massive follower base (which we don’t) it feels like I’d just be talking to myself most of the time.

Also, I’ll need to figure out how to point my phone at the appropriate objects whilst doing a code workshop.

Alex Hamm
3 years ago

Keep it pointing at YOUR face for the most part. Keep growing you’ll get there!

Great post, Alex! I haven’t used Periscope or Meerkat yet but you have certainly proven their value in this article!

Since you have mentioned basic fundamentals of business and how these platforms can be used to enhance these experiences for current and potential clients, it only seems logical to check them out. Answering questions, conducting surveys or focus groups, and providing useful information via webinars or tutorials are all integral parts of creating a business that sells what people want and/or need and doing so is essential to business growth.

Having live product demonstrations, flash sales, and taking your audience behind the scenes are great ways to make your audience feel special and show them that you care about them. It also helps them to get to know and trust you.

I would like to add that because of the uses you’ve listed here, it seems like these platforms might also be a good way to set up impromptu meetings with clients. Of course, given that I haven’t used them myself, I am only speculating. What are your thoughts on this?

Thank you for providing this useful information, I look forward to sharing!

Sincerely,

Andrea

Alex Hamm
3 years ago

Andrea- Glad weere able to shed some light on this valuable new medium! Use it up 🙂

Our team has been using Periscope and has had a lot of fun with it. From behind-the-scenes, to educational live-broadcasts, we try to find really interactive subjects to cover. Viewers tune in from all over the world. Having great content is the key but, that could be said for any part of marketing or branding. Once you understand how Periscope/Meerkat work, you’ll be sure to find a great way for it to work with your business.

Alex Hamm
2 years ago

Good topics matter, but talent in front of the camera matters as well. You have get comfortable with how the platforms work.