Binky Felstead went on fitness kick for Bluebella campaign

Binky Felstead is thrilled her hard work in the gym paid off in the photos for Bluebella lingerie's new campaign.

Binky Felstead went on a fitness kick to become the new face of Bluebella lingerie.

The 23-year-old 'Made in Chelsea' star was chosen by the provocative lingerie brand because she is a ''real girl's girl'', but she admits she still felt compelled to hit the gym before shooting the campaign.

Binky, real name Alexandra, lost a stone during a six week of intense training - going down from 10st 2lbs to 9st 2lbs - and the results are evident in the new photos.

She said: ''I was really thrilled to be asked to be the face of Bluebella lingerie but I was seriously worried that I would not look good in the photos.

''There's nowhere to hide the bits you don't like when you are wearing just a bra and knickers. So I knew I had to get on a serious fitness kick.''