Friday, March 23, 2012

Love Horse Racing? There's an App for That!

It happens to all of us. We've been stuck in waiting rooms for doctors' appointments, or boring budget meetings, or delayed flights. And the only way we survive and forge on through these mindless, frustrating colossal waste-of-times is our Smartphones. We peruse Facebook, check sports' scores, and play "Angry Birds" to pass time. But wouldn't it be handy [and a lot more entertaining!] if we could check out the races at Aqueduct? Or replay the Fountain of Youth? Or review yesterday's charts from Santa Anita? Well, good news! There's an app for that!

Kenny and Sue McPeek developed a horse racing mobile application, Horse Races NOW, that is designed to entertain and provide easier access to horse racing fans, and perhaps build a stronger fan base.

“This iPhone app is dedicated to fan participation and viewer proliferation of horse racing worldwide,” said Kenny, “It’s like having the program for every racetrack in the palm of your hand.” [KYForward]

The development of this app required involvement from the Jockey Club and Equibase, as well as relationships with racetracks and horsemen, all working together. It should be noted that this is not a wagering app, although there are links to wagering sites. Horse Races NOW is strictly entertainment; marketing racetracks and their product.

So grab a cup of coffee and take a few minutes to watch Kenny's demo of how the application works. The app download is free for a limited time. Pretty soon waiting for the doctor or a delayed flight will be a pleasure.

1 comment:

This is the coolest horse racing app ever! I can customize it by selecting my favorite horses, trainers, jockeys or racetracks, and I get sent push notifications when there is an entry, 15 minutes to post, 1 minute to post, when the results are in, and when the full race charts and replays are ready! Each event has it's own specific sound! I'm in love! :)