Turn Sales into Customer Ambassadors: Reward Renewals

January 13th, 2015

A talent manager friend of mine puts it bluntly: “people do what they’re paid to do.” More specifically, she means people do what they’re incented to do — especially through bonuses, commissions and other performance-based compensation. It’s attaining payment for achievement that motivates people, especially when that payment is also accompanied by recognition, promotions and status among one’s peers. Base salary is important – but it’s not all about the base.