In the contemporary advertising world, different advertising techniques have been used in order to gain customer attention and to increase the company’s market share. All the multinational companies claim to follow strict ethical code of conduct in all regards but few are aware of the true essence of ethics. The book is written with an aim to educate the general consumer about ethical, religious and cultural aspect of the advertising industry. Moreover the book also aims to focus on the hurdles that an advertiser needs to surmount when designing a promotional message for the Pakistani target market, significance of the religious, cultural and ethical values in the modern advertising industry have also been analysed in this Book.

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About the Author:

Hamza Javed has achieved an MBA in Marketing from Bahria University Islamabad, Pakistan. His area of interest in Marketing is advertising with particular emphasis on contemporary advertising practices and their relation with religion and ethics.

Book Description Condition: New. Publisher/Verlag: LAP Lambert Academic Publishing | A Pakistani Perspective | In the contemporary advertising world, different advertising techniques have been used in order to gain customer attention and to increase the company s market share. All the multinational companies claim to follow strict ethical code of conduct in all regards but few are aware of the true essence of ethics. The book is written with an aim to educate the general consumer about ethical, religious and cultural aspect of the advertising industry. Moreover the book also aims to focus on the hurdles that an advertiser needs to surmount when designing a promotional message for the Pakistani target market, significance of the religious, cultural and ethical values in the modern advertising industry have also been analysed in this Book. | Format: Paperback | Language/Sprache: english | 96 pp. Seller Inventory # K9783659207402

Book Description LAP Lambert Academic Publishing, 2012. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9783659207402

Book Description LAP Lambert Academic Publishing, 2012. PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # LQ-9783659207402

Book Description LAP Lambert Academic Publishing. Paperback. Condition: New. 96 pages. Dimensions: 8.7in. x 5.9in. x 0.2in.In the contemporary advertising world, different advertising techniques have been used in order to gain customer attention and to increase the companys market share. All the multinational companies claim to follow strict ethical code of conduct in all regards but few are aware of the true essence of ethics. The book is written with an aim to educate the general consumer about ethical, religious and cultural aspect of the advertising industry. Moreover the book also aims to focus on the hurdles that an advertiser needs to surmount when designing a promotional message for the Pakistani target market, significance of the religious, cultural and ethical values in the modern advertising industry have also been analysed in this Book. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9783659207402

Book Description LAP Lambert Academic Publishing Aug 2012, 2012. Taschenbuch. Condition: Neu. Neuware - In the contemporary advertising world, different advertising techniques have been used in order to gain customer attention and to increase the company s market share. All the multinational companies claim to follow strict ethical code of conduct in all regards but few are aware of the true essence of ethics. The book is written with an aim to educate the general consumer about ethical, religious and cultural aspect of the advertising industry. Moreover the book also aims to focus on the hurdles that an advertiser needs to surmount when designing a promotional message for the Pakistani target market, significance of the religious, cultural and ethical values in the modern advertising industry have also been analysed in this Book. 96 pp. Englisch. Seller Inventory # 9783659207402

Book Description LAP Lambert Academic Publishing Aug 2012, 2012. Taschenbuch. Condition: Neu. Neuware - In the contemporary advertising world, different advertising techniques have been used in order to gain customer attention and to increase the company s market share. All the multinational companies claim to follow strict ethical code of conduct in all regards but few are aware of the true essence of ethics. The book is written with an aim to educate the general consumer about ethical, religious and cultural aspect of the advertising industry. Moreover the book also aims to focus on the hurdles that an advertiser needs to surmount when designing a promotional message for the Pakistani target market, significance of the religious, cultural and ethical values in the modern advertising industry have also been analysed in this Book. 96 pp. Englisch. Seller Inventory # 9783659207402