Why your business needs to get blogging

Over the past five years, blogging has practically taken over the internet. Everyone has one, and you can blog about literally anything that takes your fancy.

Many companies use a blog for Search Engine Optimisation (SEO), because new content is going to bring in readers. Plus, regular blogs show potential customers that your website is up-to-date and fresh. Think of it this way, a customer isn't going to think much of you or your brand if the website was last edited March 2008, however, even if no actual content on your website has changed, a blog still shows your dedication to what you do.

Writing a blog allows you to step out of that business frame of mind, and makes you more approachable and "human" to your clients. If people feel like they know you, they will be more likely to trust you. Plus, they'll feel more confident to ask you questions about what you do.