Lecture Slides

Video Lecture (from 2019)

Summary

The main method of analysing qualitative data - data like interviews, video footage, letters, etc. - is to code the data into thematic categories.

This is a step-by-step guide for doing very simple qualitative analysis using two Word documents.

There are much more advanced software available, such as Dedoose, Atlas.ti, and NVivo. However, to be perfectly honest, you can get 80-90% of qualitative analysis done with just two Word documents, so I suggest you keep your life simple.

I am going to assume for sake of convenience that in your case you are coding up qualitative interviews or short open-ended answers to a survey. However, a similar method would be used for most qualitative data sources.

Once you have chosen your 3-10 headings, write them in your notes document, and include with them a very short definition, and also some example quotes. These headings, definitions, and examples are a simple codebook.

Example 1.1: One of Nick’s research projects on migrant workers and threats of repatriation

At this stage you should have two Word documents open. In one document will be the primary data (such as interview transcript), and in the other will be your notes, with the headings, definitions, and examples.

Your job is to simply read through all of the primary source documents and when you come across relevant quotes/excerpts, cut and paste them into your note document. This can take quite a while.

Note: If you are taking notes from paper sources, like archival documents, then type the key information from the documents into your notes document.

This is the main boring repetitive work of qualitative data analysis. But you need to keep your brain switched on, because you need to be constantly thinking about the material you are reading and deciding:

What is this I am reading? What is it a case of?

What argument or theory does this evidence support?

Which code/theme does this apply to (if any)?

Do I need new codes/themes to capture this evidence?

A couple of tips:

Remember the same quote/passage might need to be cut and paste under multiple headings.

You will need to keep track of where the quotes came from. The easiest way to do this is to put a little reference at the end of each quote, e.g. [Interview 15], or [Vik #08, male, 29]

3.2 Record an new ideas as memos (analytic memos)

As you are coding, you may come up with new ideas, reflections, or insights. These should be recorded as analytic memos in your notes. You can either place these at the top or the bottom of your notes (above or below your set of headings). Try to write them as full sentences, so your ideas are clear, and the notes can be understood when you come back to them.

As mentioned, while there are specialized computer packages for this coding stage - Dedoose, NVivo, and ATLAS.ti - in all honesty you can get work done with about 80-90% of the efficiency by just using two Word documents open next to each other.

Step 4: Write up each theme as summary, analysis, and illustrative quotes.

4.1. Confirm your argument still stands, and if not, change it.

After you have finished reading and ‘axial coding’ of all your documents, look over your notes, and your analytical memos, and ask “Does my argument still hold? And are my themes still the best way to capture and organise my evidence?”

If the answer is yes, then move onto the next step.

If the answer is no, or “I’m not sure”, then this is a good time to rethink your analysis, your argument, and your categories.

If you need to change your categories, or arguments, then do. If this is a minor change, and you are sure repeating the ‘axial coding’ would not change the data you have extracted, then you can move to the next step.

If you have completely changed your argument, then you may need to go back and repeat steps 2 (developing a codebook) and 3 (axial coding) above.

4.2 Go through the material under each heading and reduce the material under each heading to about 100-300 words of summary, analysis, and exemplary quotes.

This next step transforms your huge mass of text into manageable paragraphs and quotes.

Your job in this section is NOT to just to paste together the best quotes.

Your job is to present your evidence (the quotes, or summaries of the quotes) in the context of your argument (and also in the context of arguments you are trying to disprove).

This series of headings becomes your Results.

In the Examples 1.3 and 1.4, you can read examples of how other writers have written up their results sections of a qualitative paper. Example 1.3 shows how one theme - Practice Style - is written up. Example 1.4 shows how a table can be a used to summarize qualitative results.

Example 1.3: Presentation of Results, substance use during pregnancy.

Example 1.4: Summary of qualitative findings, substance use during pregnancy.