Tag Archives: social media

There’s been plenty of coverage of new features and tools that have been launched on the major social networks networks over the past year. And while additions such as Conversation Starters on LinkedIn or live 360 videos on Twitter are likely to impact B2B marketing in 2017, there have been some more critical, yet lesser discussed changes that …

As someone that works in social media, we often hear how “noisy” it is. Naturally what follows next is people wondering how to cut through that, how to get heard in a social media atmosphere that more people are delving into each day with their own messaging. Personally, I don’t …

Social media might be your go-to place to argue with your cousins and post silly cat GIFS, but sometimes, it can be really beautiful. On Dec. 4, Saya Tomioka posted a plea to Facebook to help her find a picture of her kissing her boyfriend, Griffen Maddens, a victim of …

Where consumers gather, marketers are sure to follow, and social media is no exception. Over a mere few years, what started as a means for regular people to connect with friends, family and coworkers has become an advertiser’s dream. And that shift is leaving an imprint. Connect authentically or fade …

National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? There are not many brands to explain the power of visual storytelling as National Geographic does, a media brand with a history of 128 years in science and …

We live in a world where your online reputation can be your strongest asset or your biggest liability. A world where sales and marketing are better executed by employees with strong personal brands than by the brands themselves. A world where companies hire not based on resumes and cover letters, but …

I’m often asked how we prioritize our social media tasks? While researching the best cat GIF’s and 90s memes can be fun, there is real work to be done and it can get very overwhelming on a medium that never stops. The real challenge is leaving enough room in the day and week to …

Would you like to become a successful social media manager? Are you looking for tips to guide you through your new career path? Social media has become immensely popular in the past 5 to 10 years – there are now over 2.307 billion social media users worldwide who are active on networks like Facebook, …

“Know your audience.” It’s advice that should be applied in every aspect of your professional life, to maintain awareness of who you’re addressing and to understand their expectations. Those three words are heeded with the utmost dedication by successful companies who understand their target customers, and Netflix is undoubtedly among them. As they’ve proved time …

Social networks were designed as a way for people to connect with friends and family. Despite this origin, publishers have gotten awfully dependent on using social networks to distribute content. At the end of the day, publishers shouldn’t put all of their eggs in this basket, since these networks are …