Best practice JavaScript SEO

The Project

We were approached by If You Want To in March 2017 to do a full SEO audit of their website. The main issue for investigation was the site's content not being indexed. This was largely a result of a mishandled migration from beta.iywto.com to iywto.com in November 2016, as well as the site being built on an ‘un-crawlable’ JavaScript framework, backbone.js. We carried out a thorough technical site audit, including log file analysis and using Google’s fetch and render to fully understand crawling, rendering, and indexing issues. With our recommendations implemented, the results were extremely positive, and are still improving.

The Results

921

site urls indexed in Google (out of 938)

214%

more keywords ranked on page 1 of Google

2,499

keyword rankings in total

564%

overall increase in organic traffic acquisition

A very thorough SEO audit. A set of specific, actionable recommendations ranging from basic fixes to improving the navigation system and meta data syntax; to solving the major Google indexing issue we had. Thanks to Pandable, two-months later, our green lifestyle guide iywto.com is helping people who search on Google to find the best services to live sustainably.