With over twenty years of experience working with businesses of all sizes, we’ve worked with a lot of entrepreneurs. What we’ve learned is that a cookie cutter website template doesn’t cut it. To reach today’s consumers and rank highly on search engines, your website content must be unique and engaging and it must inspire trust in your company.

Search engine optimization is a process by which your website is delivered to search engine users looking for your products and/or services. We help your website get found in search engines through ‘white hat’ techniques approved by Google and by crafting messages and promotions that your potential customers will find unique and valuable.

Typically, you want your website to be on the first page for certain important key words that users search when looking for your products and/or services. The process starts by researching your industry competition and relevant keywords. Then we optimize your website to send information to search engines that help deliver your website to search engine users. This entails integrating carefully constructed page titles and descriptions that are useful and entice click through to your website.

The next step is to promote your website and create fresh content that others will share and link to ‘naturally’ on the web. This entails expert web copy writing and promotions that users find valuable and want to share. The result is that over time, your website gains ‘authority’ and ranks organically for high traffic, highly converting keywords, which means more business and more revenue.

If you own a smartphone, please pull up your current website and see how it looks on that device. Your website was most likely designed for the desktop experience, where screen sizes are large and resolutions are high, and not for mobile devices. If you try this you will most likely need to “zoom in” to the content in order to see it clearly, and clicking links (especially from drop down menus) is also extremely difficult. The fact is that when users access the Internet with iPhones, Blackberrys, Droids, or other handheld devices, their viewing experience and needs are quite different than that of average desktop users.
More importantly, if your content is not visually appealing – which it will not be if it’s a desktop site viewed on a small mobile screen – you are likely to ‘turn off’ potential customers visiting your website via such devices. Since mobile website viewing is growing exponentially, this could leave you at a disadvantage.