One of the designers who made it happen

Sheni did an amazing job. The changes made were fast and spot on.. will work with again

- rob 3y

How Lesleigh started their print or packaging design journey

Company name

Who's Takin' You Home Tonight?

Overview

More than one WINNER will be selected for the Who's Takin' You Home Tonight campaign contet sponsored by Project CARDD.

This is an innovative, highly interactive, campaign developed by young adults to stop young adults in restaurants, bars, and nightclubs from driving drunk.

The campaign speaks to the typical young man who tends to “go out” to meet young women, but is likely to end up driving home drunk and getting into trouble.

The campaign includes posters, a “street” or “promo”, and prizes and freebies.

Tell us a bit about who you are and the people you reach

Young men, in restaurants, bars, and nightclubs who are there to socialize and meet young women, but are likely to get drunk, drive intoxicated, and suffer the likely consequences.

Requirements

We need dual-image posters to hang in restaurants, bars, and nightclubs.

They should be bright, lively, sexy, and able to catch someone's attention.
Nothing trashy----no nudity is permitted.

We like the posters from the "Be a Lover, Not a Fighter" campaign in the attachment "Model Campaign Materials." The bottom, middle one with the WHITE background is preferred as it will stand out most.

I attached our campaign logo which will also be included on the poster.

One POSTER for EACH of the THREE messages below will selected as the winner. So you can just design one poster or take a stab at all three...YOUR CHOICE!

Note: The Image ideas are just ideas, feel free to be creative. I know some of these may be hard to find.
Message One:
Cuffed Up or Wrapped Up?
Possible Image Ideas –
- Guy getting hand-cuffed for drinking and driving a guy hopping into bed after putting on a condom (wrapper would need to be on the floor; no nudity permitted) or with a lady's legs wrapped around him.

Message Two
Prison Bate or House Mate
Possible Image Ideas –
Guy in a prison cell with a big scary guy’s arm around him versus a gal giving a guy a back or foot rub.

Message Three
Don’t Blow It!
Possible Image Ideas –
Guy blowing into a breathalyzer with a sleazy cop checkin' out his girl versus a guy getting the number of a sexy girl.