Y'all too infatuated with the fucking numbersWhich make it easy for me to divide and conquer

People were too focused on how much Kendrick’s album would sell. But while they’re focused on that, he has more time to take over.

‘Divide et impera’ (latin for ‘divide and conquer’) was a strategy of the Roman Empire. Their goal was not to make the peoples they conquered feel united. In this way they wouldn’t have rebelled against the Empire as they were fractured. Kendrick wants to divide the critics and the other rappers in order to rule the game, alone.

This could possibly be aimed at other rappers in the game. Essentially, while they spit bullshit rhymes, infatuated with “the numbers” (record sales), it leaves Kendrick an open lane to spit some real shit, and “divide and conquer” the game.

Ironically, “good kid, m.A.A.d city” pushed good numbers in its first week, debuting at #2 on the Billboard 200 with just over 240,000 copies sold.