Vallarta Supermarkets teams up with La Cruz Roja Mexicana and the American Red Cross to develop an in-store fundraising campaign for victims of these recent natural disasters and will match donations 2-1 up to $25,000

LOS ANGELES, Sept. 20, 2017 /PRNewswire/ -- As a result of the devastating natural disasters that have impacted Mexico and Puerto Rico, Vallarta Supermarkets has started a customer campaign to benefit the many people who have been impacted or displaced. In response to these natural disasters, Vallarta Supermarkets has partnered with the La Cruz Roja Mexicana and the American Red Cross to provide relief via monetary assistance for relief supplies. As part of this effort, Vallarta will match 2-1 customer donations up to the first $25,000.

"Mexico has suffered devastating earthquakes and many people have been injured, lost loved ones and/or their homes. Hurricane Maria was also devastating to Puerto Rico, and we are truly committed to provide assistance to those most in need," said Rick Castillo, Director of Marketing. "We are once again stepping up to provide assistance where it is needed, and will work alongside our customers to match donations 2-1 to help the most vulnerable communities."

The customer campaign will begin September 20 and culminate September 27. Vallarta Supermarkets will send funds to La Cruz Roja Mexicana and the American Red Cross to assist them in providing critical aid in the areas most devastated by the recent earthquakes in Mexico, as well as provide aid to families impacted by Hurricane Maria.

About Vallarta Supermarkets: Vallarta Supermarkets Inc. is an American supermarket chain headquartered in Sylmar, California with 49 locations in California. The company employs approximately 8,000 employees. Vallarta Supermarkets intends to positively impact 100 communities by the year 2030.