La Caixa is one of the largest banks in Spain and Europe, and it’s the one that most involved in new technologies, startups and venture capital investment.www.lacaixa.es

MV & A is one of the 15 largest law firms in Spain in account control and bussines law. MV & A manages the interests of some of the most important companies in Andalusia.www.mv-asociados.es

Serendipia is a new coworking space in Cordoba. It offers services and work-space for more than 50 companies. Serendipia is expected to shelter the most innovative startups in Andalusia in its early stages.coworking-cordoba.es

In this talk from the Seattle Founder Institute, marketing whiz, Joanna Lord, outlines her top 10 lessons for how to effectively market your startup. Instead of focusing on growth, she says, focus on momentum. “Anyone can focus on growth - that’s a linear progression. Instead, focus on momentum, your unique identifier”.

In addition to focusing on momentum, Joanna also stresses the concept of being unique. Whether it be how you choose the words used to tell your story, or how you approach customer retention, if you aren’t unique, you simply aren’t worth talking about.