Study Report

Bibliographic Citation: CBS News/Tokyo Broadcasting System collaborative national surveys of the United States and Japan, 1988. [machine-readable data file] / CBS News [principal investigator(s)] / Ann Arbor, MI: Inter-university Consortium for Political and Social Research [distributor].

Originating Archive Number: 9105

Access Status: Access limited to UW-Madison campus

Documentation: 1 volume hard copy.

Abstract: This poll, conducted jointly by CBS News and the Tokyo Broadcasting System, posed similar sets of questions to respondents in Japan and the United States. In both countries, opinions were sought on Ronald Reagan, Mikhail Gorbachev, Japanese-American amity, the economic performance of the United States, Japanese military strength, Japanese-American trade relations, the relative quality of goods produced by Japan and the United States, the relative quality of high technology in Japan and the United States, and Japanese and other foreign investment in the United States. Japanese and American respondents were also questioned about their political preferences and support of political parties in their respective countries. Japanese respondents only were asked for their opinions of Jesse Jackson, Michael Dukakis, and the Takeshita government. American respondents only were asked to recall the most important day of their lives, and were asked to answer a series of questions concerning marriage and weddings. Both surveys obtained demographic and socioeconomic information on the respondents.

UNIVERSE: Adult population of the United States and Japan 18 years old and over, residing in households with a telephone.