It was in 1993 that a Washington Post reporter — in a news report about religion and politics, naturally — wrote one of the most unfortunate phrases in the history of American public discourse.

Discussing the rise of cultural conservatives inside the D.C. Beltway, he opined — in an hard-news story, not an opinion column, and with zero attribution for his facts — that evangelical Christians are known to be “largely poor, uneducated and easy to command."

Fax machines in the Post newsroom were soon humming as evangelicals sent in surveys noting that this was not true. Some provided photocopies of their graduate-school diplomas and similar credentials. Conservative columnist Cal Thomas, writing for the Los Angeles Times syndicate, had this to say:

The Post ran a correction the next day, saying the conclusion had no "factual basis," but the damage had already been done. … The caricature of evangelical Christians as inherently stupid because they believe in an authority higher than journalism, the government or the culture (the unholy trinity of rampant secularism) would be repugnant to all if it had been applied to blacks or women or homosexuals. But it seems Christian-bashing is always in season.

At the post, ombudsman Joann Bird made a crucial point about this fiasco, one that — as quarter of a century later — remains sadly relevant to the conversation that “Crossroads” host Todd Wilken and I had this week while recording the podcast. (Click here to tune that in.)

… Byrd made the following point: ``When journalists aren't like, or don't know, the people they are writing about, they can operate with no ill will whatsoever and still not recognize that a statement doesn't ring true. It may be even harder to see how deeply offensive a common perception can be.''

What's the problem? In the Lichter-Rothman media surveys in the early 1980s, 86 percent of the ``media elite'' said they rarely if ever attend religious meetings and 50 percent claimed no religion, at all. Polls indicate about 40 percent of the U.S. population regularly attends worship services, while about 90 percent claim some religious affiliation.

Some of those statistics have changed a bit, of course, and I think it’s safe to say that very few mainstream journalists these days are willing to answer lots of survey questions about their views on religion and morality.

But the media-bias debates go on, even as America — and our increasingly partisan news media — divide into warring armies with blue-zip codes squaring off with those flyover country red-zip codes. This brings us back to that heat-map analysis at The Atlantic that ran with this double-decker headline: