www.psi-network.de PSI Journal 2/2016
posted here,” Christian Darmstädter emphasizes.
Of the products, 85 per cent can
be customised, that is, can be tailored to
the needs of specific customers, for instance,
with the logo or lettering of the respective
hotel, restaurant, or host. GAS-
TROMEA’s offer is aimed principally at the
promotional products industry. “Our products
and service are directed both to large
restaurants or hotel chains, as well as SMEs
or individual event organizers,” the managing
director explains. Each customer
benefits from the fact that GASTROMEA
is a one-stop shop. The goal is to distribute
these products only through promotional
products consultants.
GENUINE ADDED VALUE AND BENEFIT
“We have items almost nobody knows about,
but which can generate added value if used
properly. For instance, I am talking about
our drinking straw sticker. Used properly,
this sticker can attract more visitors. If an
end consumer makes inquiries with a promotional
products consultant, we would
simply like the consultant to know our products
and thus give the customer in addition
a genuine benefit for his event. To this
end, we make all useful selling tools available,”
Darmstädter explains.
Today, the company has five main categories
in its online shop: cups, drinking straws, eata
ble and drinkable products, light and shadow
and paper printing – all products which, when
used correctly, provide a real added value.
Discreetly affixed logo on napkins, cutlery
bags or perhaps the straw in a cocktail can
help to ensure that the guest comes back.
EXTENSIVE AND EXTRAORDINARY
GASTROMEA’s customers benefit from two
advantages: on the one hand, they have an
extensive product range to choose from,
covering both the design and production
of event items, such as ear plugs, logo tea
candles and the like, as well as commodities,
such as napkins, cutlery sleeves, or
sugar sticks with customers advertising
printed on them; on the other hand, the
range even includes extraordinary promotional
products, such as printed straws, organic
paper cups, or mailing envelopes
with customized contents, such as tea, spices,
or contents supplied by the clients.
THE GUEST AS CUSTOMER
Because he is an advertising expert, changing
the view of the industry is also important
to Darmstädter, that is, to see customers
as guests and to make service look like
this is the case. “The fact is, guests in a
hotel or restaurant place different, and usually
higher, expectations on the products
and service than customers in a store. In
a nutshell, you could say that guests are
always the most difficult customers,” he
explains. The definition of service must
therefore be to identify guests’ needs and
orienting the service accordingly. “And not
only are upmarket caterers or hotel operators
hosts,” Christian Darmstädter notes,
“but also operators of a snack bar or street
café, filling station dealers, or trade show
organisers.” Distributors of promotional
products, who are interested in finding out
more about the company’s product range
and services, can do so on the website of
the specialists for customised event and
catering products. <
GASTROMEA
Cups + Straws + Sweets & more
Bahnhofstraße 31
D-42781 Haan
Tel. +49 2129 5678-654
info@bedrucken-gastro.de
www.bedrucken-gastro.de
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