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Media Group buys out Magazines Integrated, acquires epicure title

Publisher Media Group has acquired Magazines Integrated, along with its gourmet lifestyle titles epicure Singapore, epicure Indonesia and its website epicureasia.com. The move is with effect from 20 July 2018 and will see the company’s nine employees and two senior management staff being housed in Media Group’s premises.

Following the move, group publisher Ho Sum Kwong will remain as publishing consultant, while senior publisher Cecilia Goh will continue to manage epicure’s Singapore and Indonesia editions with managing editor Adeline Wong helming the editorial front. Marketing has reached out for additional details on the acquisition.

“Through this acquisition, epicure advertisers and supporters can expect more exciting and effective partnerships,” the statement said.

In addition, Ho explained that being part of a bigger group with a diverse genre of titles will lead to synergies which can take epicure to new heights. The publication was first launched in April 2010, and most recently launched its 100th edition with the July 2018 issue.

“It’s timely for us to be part of Media Group, which is assertively expanding its footprint in the print, digital and social media arena across a wide range of magazine brands,” Ho said.

In a statement, Dennis Pua, managing director of Media Group, explained that with epicure joining Media Group, clients would be able to gain access to more integrated and tailored solutions to clients across the company’s luxury media platforms.

“We are very pleased to see this acquisition materialise after much deliberation with group publisher Ho Sum Kwong. epicure is a very established gourmet title with an influential presence in Singapore and Indonesia,” Pua added.

The move follows a slew of title acquisitions made by Media Group in the past year, which includes Solitaire, Jetgala and SG Magazine into its portfolio. The recent acquisition of epicure brings the number of publications under the company’s umbrella to 17.

Earlier this year, Media Group, the parent company of Regent Media, Pulp Kreatives, Miles Media and Key Editions, merged the four publishers with effect from January 2018. Media Group, a subsidiary of KHL Printing, is also the parent company of Asian Geographic Magazines, which will continue to operate as a standalone. The four companies, which were previously operating independently, were streamlined into three specialised media divisions and will no longer exist as individual brands.