Atlanta, Sept. 23, 2013 – This summer, millions of
people were inspired to move and groove with Coca-Cola as part of its Get The Ball Rolling initiative. Today
Coca-Cola has reached its goal to inspire 3 million Americans to rediscover the
joy of being active in communities across the country since May.

“For
Coca-Cola, inspiring moments of happiness is part of our heritage and our
future. What’s more fun than families and friends delighting in the joy of
being active?” said Stuart Kronauge, General Manager, Sparkling Beverages,
Coca-Cola USA. “While we teamed up with communities across the country this
summer to get people moving more, we’re far from done. We plan to continue
using our unequaled reach to inspire healthy and happy living.”

The Company, with The Coca-Cola Foundation, inspired
more than 3 million people to get their “fun” on. It helped make activities and
sports gear available in communities across the country all summer long.

One
of the Company’s efforts to keep the movement going includes the grand opening
of a new Live Positively Fitness Center at Asbury Park Middle School in
New Jersey. Together, Coca‑Cola Americas President Steve Cahillane, Governor
Chris Christie and fitness icon Jake Steinfeld showcased the facility today.

Asbury
Park’s Live Positively Fitness Center is equipped with strength training
machines, cardiovascular gear and interactive exercise games customized for
middle school students. It’s one of 100 such facilities that will open at schools
around the country over five years. The fitness centers are expected to
facilitate 5 million workouts. Center locations are focused on areas with high
childhood obesity rates and areas that have few places for children to access
state-of-the-art equipment. Participating schools are selected by the National
Foundation for Governors’ Fitness Councils and the American College of Sports
Medicine. Funding is provided through a grant from The Coca-Cola Company.

“The health of our children is vital to
the health of our future and that’s why I’ve declared war on childhood
obesity,” said Steinfeld to a crowd of students and community leaders. “We are
providing schools with tools to improve fitness, benefit academics and combat
obesity. We can overcome any challenge when we work together to inspire
and motivate students. The partners who joined forces today bring this idea to
life.”

The Asbury Park Live Positively Fitness Center is
one of 12 locations opening in 10 days across Delaware, Georgia, New Jersey and
West Virginia. The centers are part of Get
the Ball Rollingactivities that helped inspire more than 3 million Americans to move
this summer. Other activities included:

Collectively, NASCAR fans walked more than 17,000 miles through the
Coca-Cola Track Walks program.

Thousands of people decided to
“Take It To The Park” by logging in more than 44,000 hours of activity to
benefit their favorite parks. Their efforts helped win recreation grants as
part of the America Is Your Park campaign.

Families, teens and young adults received 100,000 free soccer balls at Coca-Cola
sponsored events like Coca-Cola Swelter Stopper and Family Field Days in
Atlanta and Chicago.

Coca-Cola® Happiness Trucks inspired more than 1 million people to move
to the beat of summer’s hottest music during dance events across the country.

Charlotte and Nashville’s Fit
Family Challenge asked residents to compete in an
eight-week physical activity program.

Coca-Cola is
partnering with the City of Sacramento to launch “Troops for Fitness” later
today. This program supports the hiring of U.S. veterans to teach
military-style fitness classes in citywide facilities.

Initiatives like Live Positively
Fitness Centers and Get The Ball Rolling
are part of TheCoca-Cola Company’s commitment to bring people
together to help address obesity. These efforts focused
on engaging communities,
families, experts and governments. In addition, the
Company is delivering more beverage choices, calorie informationand making physical
activity opportunities more available than ever before. To learn more, visit www.comingtogether.com.

About
The Coca-Cola CompanyThe Coca-Cola Company (NYSE: KO) is
the world's largest beverage company, refreshing consumers with more than 500
sparkling and still brands. Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features 15
billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1
provider of sparkling beverages, ready-to-drink coffees, and juices and juice
drinks. Through the world's largest beverage distribution system, consumers in
more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a
day. With an enduring commitment to building sustainable communities, our
Company is focused on initiatives that reduce our environmental footprint,
support active, healthy living, create a
safe, inclusive work environment for our
associates, and enhance the economic development of the communities where we
operate. Together with our bottling partners, we rank among the world's top 10
private employers with more than 700,000 system associates. For more
information, visit www.coca-colacompany.com, follow us on
Twitter at twitter.com/CocaColaCo or visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com.

About
the National Foundation for Governors’ Fitness CouncilsThe National Foundation seeks to
encourage and reward innovation in the field of youth fitness by awarding
fitness centers to schools that use new and unique methods to promote student physical
activity and wellness. The National Foundation envisions a fitness center
in every school in the U.S., helping to build a nation that—through innovation
and a “Don’t Quit” attitude—boasts the fittest kids in the world.