Training

Develop your knowledge, skills and confidence in all types of qualitative depth interviews.
Learn how to avoid bias and leading, how to encourage and manage participants, how to write or adapt interview guides - and how to ask great questions.

3 page guide to quickly identify the right techniques and link to detailed instructions on how to use them.

Be inspired by a list of over 30 tools and techniques for more creative proposals. The Source goes beyond traditional projectives to include the Implicit Association Test, Observation and Autoethnography and Enhanced Recall Interviewing.

Learn about using them online

A short separate theory section that enables you to quickly explain terms like nonconscious, Systems 1 and 2 and heuristics