Amazon on Thursday released new details about the success of its program for authors who want to self-publish on its Kindle e-reader devices. The company, which unveiled a suite of new e-readers and tablets at a press conference in Southern California on Thursday, says 27 of the top 100 Kindle books were created using a system called Kindle Direct Publishing.

That system allows authors to bypass traditional publishers and instead deal directly with Amazon, which claims to be able to publish their books digitally "in hours."

The authors receive 70% of the royalties from the sale of these books. And some of them are doing quite well.

"Most of my months are six-figure months," said Hugh Howey, a 37-year-old Florida author whose "Wool" series of digital books was highlighted by Amazon. "It's more than I ever hoped to make in a year."

The company says some authors, including Theresa Ragen, who appeared in a promotional video during the Amazon event, have sold hundreds of thousands of books.

During the event Amazon CEO Jeff Bezos displayed a quote from Kathryn Stockett, author of best-selling novel "The Help," in which she lamented being rejected dozens of times before a publisher accepted her.

"What if I had given up at 15? Or 40? Or even 60?" she was quoted as saying......

Self-publishing will destroy the book industry in the end. They used to weld all this power, and they’d print any garbage that a big-name writer from twenty years ago produced...even if it was 3rd-rate stuff.

The limiting factor currently is that the mass of the public hasn’t flipped over to the e-book capability. We are still a decade away from the bulk of American society operating with e-books.

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