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From the blog...

Companies that provide services to local customers, especially fitness companies, should be aware of how SEO affects their search rankings. If you own a crossfit box, bootcamp company or other fitness operation, potential members are introduced to your business through word of mouth and they are looking for your business online through a google search.

Twitter, the blue bird everyone loves but can cause confustion. Marketing consultants say its important but most people think of Twitter as a place for social interations and fun. They don't realize that twitter can be a powerful social media tool.

Today I recieved a pair of Innov8 shoes. These are like the ultimate CrossFitting shoe and since I've invested a year of my life in CrossFit I thought it was time to get a pair. I was reading the side of the box and printed was "Zappo's Core Value #2: Embrace and Drive Change".