Social media marketing has never been more important, and according to Knoxweb, it may become more vital than traditional online marketing.

Of course, Google isn’t going anywhere, and Google Ads do work, but if you aren’t including social media marketing into the picture, you could be losing out on valuable business with people that you may never reach through email marketing.

A social media marketing campaign is cheap to run, and best of all, you can reach a larger number of potential clients and customers.

1. According to We Are Social, 2.80 global social media users equaled 37 percent penetration.

2. 25 percent of Twitter users are active. People who tweet can improve your sales while convincing co-workers and clients that you are the real deal.

3. Adults who surf the net aged 18 to 24 are most likely to follow your brand on social media. When you target your social media sites consider your audience and demographic.

4. 71 percent of consumers who have good brand exposure on social media will share and recommend to family and friends. With social media, you can increase your brands engagement while winning new clients and customers.

5. There are 2.56 billion mobile social media users on the planet. That is equivalent to 34 percent penetration. Optimize your social media, and ask Knoxweb about mobile ads. These relatively inexpensive ads allow you to test multiple versions to see what works best for you and your company.

6. 96 percent of social media users that talk about a certain brand don’t follow the brands social media profiles. It is imperative that you go above and beyond your channels to see if they are following your competition and why.

7. If you follow the Knoxweb Blog, you know that visual content is at the top of the list when it comes to social media engagement. Your video produced by Knoxweb and Video Grabber is 40 times more likely to be shared on Facebook, Instagram, or Twitter than other types of content, including pictures.

9. There are over 50 million small businesses that have a Facebook page. Smart business owners have a social media marketing team member who keeps up with unique content. Knoxweb can show you how to include Facebook ads in your social media marketing campaign. Four million small businesses are now paying Facebook for social media advertising.

10. According to HubSpot, the best time to post on social media is 3:00 pm on Wednesday. Other good times to post are 12:00-1:00 pm on Saturdays and Sundays and 1:00 pm to 4:00 pm on Thursdays and Fridays.

12. Skip the cute kitties. Only 20 percent of small business Facebook posts generated an emotional response. Instead of going for heart strings, deliver dynamic content that is tailored to your target market.

13. Nearly 13 percent of people who tweet a complaint about a company expect a tweet back within the hour. Clients and customers are using social media to ask questions and vent frustration. If you aren’t responding to tweets or posts, you could lose business.

If social media marketing is keeping you up at night, it’s time to call the social media experts from Knoxweb. Knoxweb has been in the web business since before social media came on to the scene and can help you muddle through the social media marketing waters.

Since 1996, Knoxweb has been helping businesses and organizations build a strong online presence. Knoxweb understands that the World Wide Web is constantly changing and evolving, which means that you and your business need to as well. If your social media marketing strategy isn’t up to scratch, it could hurt your search engine ranking.

If you follow the Knoxweb Blog, you will know that social media does have an effect on search engine results, and if you aren’t posting, tweeting, sharing, or caring, your ranking may be affected. Let Knoxweb show you the social media marketing ropes that can help boost your SEO.

When Social Media first hit the scene back in 1997 with a website called SixDegrees.com users had no idea that it would be the start of something huge as this was the first site that allowed people to create a profile. Unfortunately, the social media website was a bit too pushy and closed its doors at the end of the century.

In 2002, social media hit its stride thanks to Friendster followed by LinkedIn in 2003 and MySpace that same year, but it wasn’t until Facebook arrived that everyone wanted to get involved in social media. Even PayPal co-founder Peter Thiel wanted a piece of the Facebook pie investing over twenty million dollars in the social media site in 2009, just five years after the site was officially launched in February of 2004.

Still on top, the secret to Facebook’s success is up for debate. Some site ease of use, while others like the name. Easily accessible features and the infamous, “Like,” have put Facebook on top.

Facebook promotes openness and honesty. It’s a place where people can be themselves, chat, have fun, play games, read the news, and watch videos. Facebook is the Kingpin of social media, and if you are having a tough time posting on your business page, call or click and talk to the experts from Knoxweb about social media marketing.

These days there are hundreds of social media websites where you can advertise your business or organization. Knowing what sites to create profiles on can be tough, but it doesn’t have to be.

Knoxweb will tailor make a social media marketing business page or pages on the social media sites that are best for your products and services. Targeting the right demographic on the right social media website is imperative if you want to build an online presence.

Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn, and Snapchat are just a few of the social media sites that allow you to advertise your business or organization, and it is more affordable than you think.

If you spend a few dollars a day with Facebook, you will reach more people. You can even target your demographic with a Facebook Ad. Facebook tracking allows you to see who likes your posts, who shares your posts, and who comments on your posts. This will help you and Knoxweb determine what types of posts are best when it comes to selling your products and services.

Posting and tweeting is great for business, but your posts and tweets must be purposeful. If you post about nothing or post about politics and religion on your social media websites, you won’t be doing your company any good.

Schedule an appointment with Knoxweb who can help you create thought provoking, entertaining, educational or even funny posts. Keep your business separate from your personal social media pages and your company will thank you for it.