FTV Phone launched by ZTE and Fashion TV

Fashion TV is joining the Android smartphone race with its own product – FTV Phone. Developed in partnership with the Chinese handset maker ZTE, it’s basically a rebranded version of the ZTE Blade, which we also know as Orange San Francisco. Yep it’s the original San Francisco, not the new (better) San Francisco II.

To continue with the sad news, the device comes with Android 2.2 Froyo on board and we’ve no idea whether the Gingerbread update will ever be released. On the other hand, this and the fact that we’re talking about an entry-level smartphone should make the FTV Phone pretty affordable. If I had to bet, it will sell for about 200 EUR unlocked (though the price was not unveiled).

As for the phone’s design, one could easily tell Fashion TV was involved. There are three versions of the device — black, gold and white — all of which come with the TV network’s logo and some exclusive FTV content preloaded, like apps, wallpapers, widgets and more.