Sabra introduces salsa and tortilla Grab N Go packs

By Jason Owen

WHITE PLAINS, N.Y. — “Eating on the go doesn’t have to be a struggle,” is the sentiment from Sabra’s brand manager, Janice Greenwald, as the company unveiled a salsa and tortilla chip pack, the latest addition to their popular Grab N Go line.

Comprising of Sabra’s Homestyle Medium Salsa and Tostitos Bite Size Rounds tortillas, Sabra hopes this new product will be as popular as its Grab N Go cups of classic, roasted garlic and roasted red pepper hummus paired with pretzels that they’ve offered since 2005.

“Since their initial launch,” Ms. Greenwald said, “the Grab N Go cups have been a customer favorite. Our fans have been clamoring for even more snack options that don’t require preparation. Made from delicious, ripe vegetables, Sabra Salsa was the natural choice for the new snack packs, and Tostitos tortilla chips are the perfect dippers.”

This is the first time Sabra has offered its salsa in a single serving size. All Sabra salsas are made from hand-selected tomatoes, and are combined with delicious, chunky vegetables, herbs and spices. The new offering will join Sabra’s family of refrigerated salsas, hummus, guacamole and Greek yogurt vegetable dips. Sabra Grab N Go packs can be found at supermarkets, convenience stores, airports, college campuses and club stores nationwide.