The CEOs want the FCC to classify their companies under Title II of the Communications Act, which would subject the Comcasts and Verizons of the world to “common carrier” regulation, just like phone companies.

In their letter, the CEOs painted a dire picture of what could happen should happen should further regulation occur. Bottom line: Prices would go up and innovation would suffer, they allege. “Reclassification of broadband Internet access offerings as Title II ―telecommunications services would impose great costs, allowing unprecedented government micromanagement of all aspects of the Internet economy,” the CEOs say in their letter.

“….new service offerings, options, and features would be delayed or altogether foregone. Consumers would face less choice, and a less adaptive and responsive Internet. An era of differentiation, innovation, and experimentation would be replaced with a series of ―Government may I? — requests from American entrepreneurs. That cannot be, and must not become, the U.S. Internet of tomorrow. “