The biggest problem they have is that there is so many free sites that produce good work, like Project Spurs and Pounding the Rock, so there is no incentive for me to pay for another view on a situation. If they could show exclusive material or inside knowledge or interviews that noone else had then they have a product to offer.

The internet was always going to punish newspapers, they are no longer the only or even most relevant sources for news on someones passion so to then price yourself out of the market doesn't seem smart.