Medical practices have become accustomed to relying upon traditional methods of marketing their services. Contracting with Medicare, PPO’s, and other third party payers to be listed in their provider directories, being available as an urgent care provider with extended hours, and contracting with hospitals to provide continuity of care at discharge have been the primary ways of building a solid patient base. However, patients are...

Your practice is important, no matter who you are, and you may say word of mouth is king, but today word of mouth does not occur from mouths, does it? No it occurs from digital word of mouth, social networks, email, video message, chat, and more. Are you there? Where they are? Are they discussing you? When needed? These are not only the questions that must be addressed for appropriate practice marketing for the future and the evolution of word...

Twitter, Facebook, and other social media platforms are potent tools for reaching out to existing and potential patients. Via social media, you can highlight the strengths of your medical practice, establish yourself as an authority by sharing information, and organize giveaways, contests, and other events to generate publicity. Patient marketing through social media is increasingly becoming an essential way to promote one’s medical...

It’s a digital world. If you haven’t already, then you are likely preparing to go to electronic filing for your patient paperwork. You might already communicate via emails or text with your patients and colleagues. The nuts and bolts of how your office functions has all been taken over by computers, but what about how you promote your practice? Your patients are inundated with online media. Their email inboxes are filled with ads...

People everywhere have embraced the use of any new social media, especially twitter. It seems everyone is on twitter these days, even medical practices. Using twitter to promote your medical practice is one of the smartest things you can do. Why you ask? I’ll tell you. 1. Reaching out to everyone in the world With twitter, you have the power to send a message to anyone you want to with just a simple few keystrokes and a click of the...