Calvin Klein's CK One Launches Selfie-Inspired Campaign

Featuring no less than 23 musicians, models, artists, and photographers

In honor of its 20th anniversary, Calvin Klein's ck one (the first ever unisex fragrance), has debuted a new global campaign inspired by #selfies and Snapchat. Shot by Mario Sorrenti in New York, the campaign features a diverse range of emerging talent including musicians Dev Hynes, Say Lou Lou, Evian Christ, fashion photograpger Michael Bailey Gates, and models Edie Campbell, Jing Wen, Stephen James, and Ali Michael.

Shot from the perspective of a #selfie, the campaign will also focus on Snapchat and Tumblr, featuring behind-the-scenes images and videos from which consumers can discover more about the cast and campaign shoot. Proving that once again, Calvin Klein's ck one is suitable for everyone.