Opinion: Between semi-dry and semi-sweet. Very champagne-like, in both flavor and mouthfeel (carbonation). For me it started off sweet but very quickly bitter & acidic. This is a rather simple straight forward cider that doesn’t reel me in with any interesting flavor notes. I imagine champagne / sparkling wine fans may like this for an intro to cider, but I have found I quickly get turned off to a cider which has bitter, acidic, or tart notes (although not to say that I can’t enjoy a drier cider).

Although I don’t exclusively buy craft cider (mostly due to cost and often I want a more easy drinking cider), the use of apple juice concentrate is something I am aware of, and think more of the commercial cider makers should be more straightforward about it (like HUB is). I find it interesting though that HUB couldn’t find anything more to say on the can besides 60% organic, gluten free, etc (not even a short description of the cider, sweetness level, etc). I like what HUB is doing with trying to be eco-friendly and using organic juice though.

Closing Notes: Unimpressed. I really don’t have much to say on this cider…