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Monday, August 27, 2012

SOM@ GLOGIFT Conference 2012- University of Vienna

I had an
opportunity to present my work on the theme business flexibility at GLOGIFT
2012 Conference hosted by University of Vienna during July –August 2012.The
Twelfth global conference on flexible system management was co-hosted by
Austrian Computer Society(OCG) and
International Federation for Systems Research(IFSR). The conference is an
effort to provide a global forum for practitioners, policy makers, teachers, researchers,
and students to share their practical experiences, knowledge and insight in the
evolution, formulation and implementation of strategies and models for flexible
enterprises to meet the changing requirements of global business. The various
sub themes had their focus on areas such as risk management, service
management, business excellence, flexible supply chains, Information Systems
Flexibility etc. The papers selected for the conference would be published in
Global Journal of Flexible Systems Management (Springer) as well as in the form
of the book by Springer Journal.

The abstracts of
the research paper were accepted till April 15 and final paper had to be
uploaded by May 31, 2012. The authors were intimated about the acceptance of
their paper by June 30 2012. Hemangi and I had worked on the topic Bottom of
the Pyramid: Defining business excellence. The central Idea of our paper was to
demonstrate the successful penetrating strategies to enter and profit from BOP
market which is currently valued at $13 trillion. We also integrated rural
innovation commercialization concept in our work to show BOP on the producer
side. Our work finally established that BOP is defining business excellence and
flexibility through private sector participation, innovation and collaboration
by having BOP population as both consumer and producer tapping onto frugal
innovation. We had consulted business executives from AMUL, DesiCrew, Aravind
Eye Hospital, Tata group, Godrej and Boyce, Hindustan Unilever, ITC etc. to
understand their business practises and also to validate our findings. We also
undertook the case study of organisations and initiatives such as BOP Learning
Lab(Argentina), Casas Bahia, Cemex Patrimonio Hoy, Global Alliance for Improved
Nutrition (GAIN), Gilead Sciences, M-Pesa, Novartis(“Arogya Parivar” Healthy
family), Hollard Group, Life spring Hospitals, Voxiva etc. have to arrive at
our final business model and strategies to enter BOP segment.

I had also
explored Vienna, Munich and Zurich during my visit for the conference. Few
notable tourist attractions that I visited at Vienna were Schönbrunn
Palace,St. Stephens´s Cathedral, Belvedere
palace, Hundertwasserhaus and Museum of Art History - Kunsthistorisches Museum.
I also went to a musical concert by Madonna as well as a German Opera during my
stay. I was also impressed by the public transport system of Vienna. Every
place of the city was very well connected by the bus, the train or underground
tram providing ubiquitous connectivity. One can travel about 20 kilometres in
15 minutes. Compare this to traffic we experience at Mumbai! I had also visited
ETH Zurich, which is ranked as among the world’s top
ten universities. ETH Zurich regularly
appears at the top of international rankings as one of the best universities in
the world. 21 Nobel Laureates have studied, taught or conducted research at ETH
Zurich, underlining the excellent reputation of the institute. ETH Zurich has
more than 17,000 students from approximately 80 countries, 3,700 of whom are
doctoral candidates. More than 400 professors teach and conduct research in the
areas of engineering, architecture, mathematics, natural sciences,
system-oriented sciences, and management and social sciences. The experience of
visiting a world class university, their research scope, facilities and
astonishing number of Nobel Laureates associated with the university so far
left a lasting impression on my mind. Zurich Lake and Zurich lake side areas
were also equally impressive in terms of the scenic beauty. Zurich is indeed a
heaven on earth.

I had a
wonderful experience visiting these amazing places and I feel we need to
improvise a lot in terms of our work ethics and attitude to attain the level of
efficiency and efficacy that the developed countries of Europe have.

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