Everyone knows that working less and making
more is the name of the game. But how does it
work in the speaking industry, when so much of
our value is wrapped up in us: our time, our stories,
our expertise?

How do we grow, and scale without working
more and selling more of our time for money?

Lucky for us, there are lots of ways. While
back-end business m0odels vary widely, they
generally have three things in common:

1. They feature recurring revenues,
monthly and/or annually, which means business
financials are predictable and stable.

EXAMPLES: Monthly subscription and membership, annual licensing, and ongoing coaching
programs, to name a few.

2. They’re leveraged with respect to time,
technology, content, and/or team so that
small inputs yield huge financial and operational
outcomes.

EXAMPLES: Business reinvention expert
and speaker Marquesa Pettway, CSP, sells event
sponsorships. She was already doing events, so
adding sponsors to the mix was a way to leverage
something she was already doing into a bigger
back-end outcome for the same event. Icing on
the cake.

Delivering content virtually using video
or online conferencing services, like Zoom or
GoToMeeting, are examples of leveraging technology to reach a broader audience, in real time,
without travel.

And “train the trainer” models, like Stacey
Hanke’s, are a great way to leverage both your
team and your content. So is recording your content and redistributing it for a fee. Especially for
a recurring monthly fee.

The Bill Cates model mentioned earlier is
a great example of leveraging time, technology, and content. He films the video with his
content one time and is able to monetize it for
months and years.

3. They’re scalable. To grow in a healthy
way, our businesses need to be systemized,
and deliver predictable results.

EXAMPLES: Jon Schallert nailed it and
scaled it right. He started o; speaking and
consulting on “community reinvention,”
helping towns and districts become “
destinations” for non-local tra;c.

Whenever and wherever he’d deliver
his “for-hire” keynotes or workshops, the
audiences inevitably wanted more. So, he
developed a two-and-a-half-day Destination
Bootcamp to o;er audiences. Over several
years, he perfected delivering that event so
well that he restored a historic building in
Longmont, Colorado, and now runs eight
Destination Bootcamps each year for 24 people
each, and sells it out every single time.

He also consults, coaches, licenses his
content, and o;ers Destination University,
delivering online virtual content on a
monthly basis.

A LA CARTEREVENUESTREAMS

¢ VIP Days

¢ 1:1 Coaching

¢ Group Coaching

¢ Mastermind

¢ Online Drip Programs

¢ Video Training

¢ Live Training

¢ Train the Trainer

¢ Certification

¢ Licensing

¢ Books

¢ Workbooks

¢ Membership Program

¢ Subscription

¢ Franchising

¢ Continuing Education

¢ Sponsorship

¢ Ticket Sales

¢ VIP Upgrades

Identify your SPECIALSAUCE! It’s essential toidentify your strengths, andwhat you enjoy in order tocreate the most possiblevalue through leverage.