Greggs moves to digital to back doughnut launch

Greggs has commissioned a digital advertising campaign to support a product launch, for the first time ever.

Greggs has previously used major brand-building campaigns, such as its 'Home of Fresh Baking' activity in 2010, to promote the brand.

But now it is broadening it appeal to a younger demographic by rolling out a digital campaign for the launch of its flavoured doughnuts – strawberry milkshake, jaffa cake, triple chocolate, and coconut snowball