Retirement News Release

WINDSOR, Conn.--(BUSINESS WIRE)--
Voya Financial, Inc. (NYSE: VOYA) announced today that its Retirement
business has introduced personalized videos as the latest addition to
the company’s suite of digital educational retirement-planning tools and
resources. The videos, available to all retirement plan participants
through Voya’s award-winning1 myOrangeMoney®
website, help individuals visualize their own journey to retirement. The
goal is to provide each person with a roadmap of their saving status,
while educating them on the positive action they can take now to achieve
their future financial goals.

“The speed and scale of digital innovation is transforming all aspects
of our lives, including how we make important retirement saving
decisions,” said Charlie Nelson, CEO of Retirement for Voya Financial.
“Applying insights from the Voya Behavioral Finance Institute for
Innovation, we know many people are inclined to take action on complex
topics like their personal finances and savings when the information is
delivered in the way they want to receive it. Today, as video and
multimedia communications become a preferred way to reach consumers, we
are pleased to offer our clients and participants this innovative
resource that translates an individual’s unique savings progress into
meaningful information, with guidance on how they can improve their
outcomes.”

According to industry research, four times as many consumers would
rather watch a video about a product than read about it.2

“When it comes to retirement planning, our customers want information
that is easy to digest and accessible when, where and how they want it,”
added Christine Lange, Senior Vice President, Retirement Digital
Solutions for Voya Financial. “We also recognize that individuals who
are saving in a workplace plan benefit from a higher degree of
personalization, and this can lead to better engagement and action. As
we look to the future, we believe personalization is the most effective
way to communicate with customers. Our videos place participants as the
‘main character’ of their own video-based journey, and this can help us
nudge them toward better outcomes.”

Coming to a website near you!

Leveraging the success of Voya’s myOrangeMoney experience — which helps
participants see their balance in the context of estimated retirement
income — the new personalized videos incorporate real-time account
information, such as monthly income replacement goals, estimated monthly
retirement income and potential shortfalls.

Each video identifies a participant by their first name and runs
approximately one minute. They also leverage Voya’s predictive analytics
capabilities and provide a targeted call to action that mirrors the
message they would receive if they were to contact Voya’s service center
or access other areas of the website. The mobile-friendly videos are
currently available through Voya’s participant website and will be
accessible through statement emails later in 2018.

On a broader basis, the videos reflect the scientific research Voya is
doing with its Voya
Behavioral Finance Institute for Innovation, helping to overcome one
of the primary hurdles with traditional financial education: the gap in
time between when information is received and when someone actually
applies it. In an effort to overcome this timing gap, the video
experience can provide an easy path for participants to make the right
choice by minimizing the amount of time they take between education and
action.

Voya is continuously investing in its suite of digital retirement
planning services, with more features scheduled for the early half of
2018, such as loan-modeling capabilities and financial wellness tools.
Since the launch of myOrangeMoney in 2014, more than 1.2 million
individuals have engaged with the platform; eighty percent of those who
have say they know what steps to take to improve their retirement
outlook.3

As an industry leader and advocate for greater retirement readiness,
Voya Financial is committed to delivering on its vision to be America’s
Retirement Company®. Our goal is to make a secure financial
future possible for everyone — one person, one family, one institution
at a time.

Voya Financial, Inc. (NYSE: VOYA) helps Americans plan, invest and
protect their savings — to get ready to retire better. Serving the
financial needs of approximately 13.6 million individual and
institutional customers in the United States, Voya is a Fortune 500
company that had $11 billion in revenue in 2016. The company had $541
billion in total assets under management and administration as of
September 30, 2017. With a clear mission to make a secure financial
future possible — one person, one family, one institution at a time —
Voya’s vision is to be America’s Retirement Company®.
Certified as a “Great Place to Work” by the Great Place to Work®
Institute, Voya is equally committed to conducting business in a way
that is socially, environmentally, economically and ethically
responsible. Voya has been recognized as one of the 2017 World’s Most
Ethical Companies® by the Ethisphere Institute, one of the
2018 World’s Most Admired Companies by Fortune magazine and one
of the Top Green Companies in the U.S., by Newsweek magazine. For
more information, visit voya.com.
Follow Voya Financial on Facebook,LinkedIn
and Twitter @Voya.