Strategic Franchise Brokershttp://www.strategicfranchisebrokers.com
Franchise & Business Advising ServicesMon, 17 Dec 2018 15:12:16 +0000en-UShourly1https://wordpress.org/?v=5.0.1What Does the Launch of Richard’s Painting Franchise Model Mean to the Market?http://www.strategicfranchisebrokers.com/what-does-the-launch-of-richards-painting-franchise-model-mean-to-the-market/
Mon, 17 Dec 2018 15:11:39 +0000http://www.strategicfranchisebrokers.com/?p=497Residential and commercial buildings require proper maintenance to last longer, remain structurally stable, and keep their value high. The repair and painting industry is one that is growing steadily to meet the increasing demand for the services. It is estimated that 64 percent of Americans now own homes and in 2016, North Carolina recorded an

]]>Residential and commercial buildings require proper maintenance to last longer, remain structurally stable, and keep their value high. The repair and painting industry is one that is growing steadily to meet the increasing demand for the services. It is estimated that 64 percent of Americans now own homes and in 2016, North Carolina recorded an increased rate of homeownership since the Great Recession with a 65.7 percent, according to a publication by the Census Bureau. Because homeowners have a busy lifestyle, they seek home improvement services like repair and painting from experienced contractors to help spruce up the look of their buildings. Richard’s Painting Franchise comes in to fill a gap that is witnessed in the residential and commercial painting franchising models. But what does it mean to investors and consumers by launching Richard’sPainting Franchise model?

Expansion of the Brand’s Quality and Premium Level Service.

Richard’s Painting is a reputable home improvement contractor serving the residents of Salisbury, North Carolina. Homeowners in North Carolina need to have painting services from trusted companies. They also need other services such as deck staining, pressure washing, garage floor epoxy, decorative painting, and installation or repair of drywall. Richard’s Painting hasbeen in the industry since 1999 and what does that mean? They are industry leaders who have thrived by understanding the needs of their customers and offering unique, quality services in a professional manner. The Richard’s Painting Franchising business is aimed at expanding their painting services in a scalable way.

Investment Opportunities in the Repair and Painting Industry.

The Richard’s Painting brand name continues to cement itself in different locations while also giving would-be investors in the repair and painting industry to come in and offer their services in a cost-effectiveway. Investing in the repair and painting industry can prove a challenge when you do not have the resources including market research, understanding customer needs, and legal support. It would take investors a lot of time and probably incur unnecessary costs if they have to establish their brand in this industry. When we have more investment opportunities being created, it means more people are employed and more homeowners and business owners are being served under Richard’sPainting services brand.

Strengthening of the Brand Name and a Franchise Marketing System that Delivers Results.

Growing a painting services company can take a lot of time and investment. Richard’s Painting has over 15 years experience in this industry. It has learned how customers’ behavior changes over time and has aligned itself to meet the demands. The franchising model aims at strengthening the brand name of Richard’s Painting by setting up operations in locations that haven’t previously been served. This way, it is able to edge out against its competitors in the industry and strengthen its brand name in North Carolina.

The residential and commercial painting industry within U.S. and Canada has been estimated at $56 billion while the painting and decoration industry solely is worth about $1 billion. There is a big potential growth in the painting franchise industry. Those wanting to investment can select a business that dwells on residential painting and repair or commercial painting and repair. They can also choose both. Richard’s Painting has experience in offering both repair and painting services including residential and commercial painting.

For more information on the Richard’s Painting Franchise System, visit the franchise site here:

]]>WokWorks’ Franchising Backed by a Great Business Modelhttp://www.strategicfranchisebrokers.com/wokworks-franchising-backed-great-business-model/
Wed, 05 Dec 2018 16:46:39 +0000http://www.strategicfranchisebrokers.com/?p=490Individuals wishing to invest in the foodcart business need to understand that it isn’t as easy, you need to understand the dynamics and strategies that are required to run a successful street-side food cart. The team at WokWorks is highly reputed and it offers a lot of support and training to ensure that you transition smoothly to

]]>Individuals wishing to invest in the foodcart business need to understand that it isn’t as easy, you need to understand the dynamics and strategies that are required to run a successful street-side food cart. The team at WokWorks is highly reputed and it offers a lot of support and training to ensure that you transition smoothly to the business. Whether it is your first time to invest in food truck business or you have been there before, you will find the WokWorks brand the right option. WokWorks has a systemized business model and structures that have seen its growth increase over the years. The brand has set grounds in several markets in different parts within the U.S. and the franchising opportunity is further going to help expandthe brand further and reach out to more markets.

When looking for food cart franchising deals, you want to ensure that they have the best business model that is easy to establish and follow through. WokWorks makes it easy for franchisees to get on-board and startrunning their business. For instance:

WokWorks offers superior food quality and has a diverse food selection with great opportunities to maximize the revenue opportunity and establish strong profitability for the franchised business model.

The extremely low cost for setting up the business ensures that you don’t feel the financial heat when investing or you are not cut off from the possible, qualifying investors. The industry-beating cook times ensure that customers don’t have to wait for long for their meal to be prepared·

It is easy to set up the business and within 6 months, you will be on-board running your food cart in a short time period with a franchise system that delivers results.

Strategic locations for the food carts and Support that Delivers Results:

The proven financial model that offers a strong ROI allowing you to have a substantial year-over-year growth

Easy operations and clear systems and processes

Easy to operate even if you don’t have employees

Running a food cart business doesn’t necessarily require you to have a masters degree in the field. It doesn’t even require you to have experience in preparing food incommercial settings. However, there are things that would make an investor be a better-placed individual to invest with WokWorks. For example, a potential investor should have adequate liquidity, problem-solving skills, people skills, catering or mobile food truck operations, strong communication skills, or years of experience in the restaurantbusiness.

If you have these qualifications, you stand a better chance of being awarded the franchising opportunity. That said, those whose qualifications are outside this scope can also make their way into the brand if they have the passion and flair to offer what guests really want. Investing in catering or food truck business doesn’t mean that you have to be the chef or the manager; you can employ qualified workers that are mandated to run the operations and service delivery at the food cart.

The cost of investing inWokWorks is low compared to the industry average. With as low as $84,000, you can have the food cart business up and running. This cost includes the training expenses and the franchise fees that go for around $1,500 and $30,000 respectively. The cost can change depending on circumstances, so it could be higher at times.

The unique, tested and proven business model of WokWorks makes the franchising opportunity a good deal to explore in this fast-growingfood truck sector.

For more information on the WokWorks Franchise, visit the franchise system page:

]]>Finelines Automotive Paint Restoration’s Success Creates New Franchise Territory Opportunitieshttp://www.strategicfranchisebrokers.com/finelines-automotive-paint-restorations-success-creates-new-franchise-territory-opportunities/
Mon, 19 Nov 2018 20:18:09 +0000http://www.strategicfranchisebrokers.com/?p=481An industry leading Auto Repair and Auto Paint Restoration Services company has established their unique system for the greater Tampa area. With the continued success of the company now in its 8th year have seen a tremendous amount of growth. Fineline’s rapid growth is uniquely tied to the vision of its founder, Dennis Johnson. Backed

]]>An industry leading Auto Repair and Auto Paint Restoration Services company has established their unique system for the greater Tampa area. With the continued success of the company now in its 8th year have seen a tremendous amount of growth. Fineline’s rapid growth is uniquely tied to the vision of its founder, Dennis Johnson. Backed by over twenty years of experience, Finelines is an established Automotive Paint Restoration company that is headquartered in Tampa, Florida.

Founded over 8 years ago by Dennis Johnson, Fineline Auto Paint Services understands the importance of combining his twenty years of industry experience with high-quality work and unmistakable craftsmanship Dennis Johnson provides quick and on-site paint repair without the timely hassle of a traditional auto body shop.

As a potential investor, these are the types of opportunities you look for in a franchise. Fineline is now seeking to expand their operation to targeted territories by offering partnerships to invest in one of their franchises.

Reliable Track Record and Validated Franchise System

The automotive paint industry is very completive. This is largely due to an oversaturated market and cut-rate body shops that cannot deliver quality work. It’s been almost a decade since Mr. Johnson redesigned the paint restoration process by starting Finelines that caters to dealerships and provide them with a mobile solution.When you invest with Finelines you are automatically set up for success. Once you are approved you enter the Finelines family and work with their headquarters to begin running your own location.

For years Tampa dealerships have benefitted from the expertise that comes with twenty years of experience in the paint and body industry. Every franchisor will be able to provide a high-quality service to other local and family operated businesses.

Unrivaled Training and Support and a Marketing System that Delivers Results

In addition to providing a high-quality service once you are the owner of Finelines franchise, you will be coached and mentored every step of the way. Included with your one-time franchise fee is initial product training, on-site coaching, and development, as well annually recurring training and updates.

Prior to opening day of your Automotive Painting Franchise, you will meet with the skilled team in Tampa to learn the secrets to their success. For two weeks you will watch, study, and perfect the services that will enable your franchise to succeed from day one.

After you have completed your training you will be a confident franchisor you will be coached from your own location. The franchise should expect to produce profits since there isn’t any market research or product development to worry about.

The success of the franchise business model hinges on an unparallel support system.

You will have access to invaluable marketing techniques, campaigns, operational procedures, and how to recruit new employees for your franchise. All of this and much more business tools comprise the Finelines business model.

Control the Market of Your Territory

The franchisor is pleased to be offering an affordable investment opportunity that is structured to succeed by controlling the markets. Every qualified investor will be awarding a specifically targeted territory that belongs entirely exclusive them.

By limiting the number of franchises in an area the competition from other franchises is eliminated. Each area that is awarded is given to a select group of individuals to develop and carry out the franchise business model. If you have a background in the automotive industry, are exceptionally good at sales, or maybe just wanting to start a new career this is one franchise you won’t want to miss out. Submit your inquiry today and see if the Finelines franchise business model is for you.

For more information on the Finelines Auto Franchise Marketing System, visit the franchise site:

]]>Mancave for Men Franchise Launchhttp://www.strategicfranchisebrokers.com/mancave-men-franchise-launch/
Fri, 09 Nov 2018 18:21:39 +0000http://www.strategicfranchisebrokers.com/?p=474Are you looking for a worthy investment? This is it. The self-care services industry brings in well over $22 billion annually and investing in a unique concept such as the ManCave For Men is a smart move for you and your finances. In an extremely competitive industry, this business has had an increase in sales,

]]>Are you looking for a worthy investment? This is it. The self-care services industry brings in well over $22 billion annually and investing in a unique concept such as the ManCave For Men is a smart move for you and your finances.

In an extremely competitive industry, this business has had an increase in sales, every year. The ManCave franchise is an exceptional model which gives franchisees an opportunity to achieve the highest possible sales and profit margins.

About ManCave for Men Franchise

ManCave focuses on providing a luxury-styled barbershop for the debonair gentleman. The establishment is furnished with leather and chrome chairs and aged wood trimmings. ManCave has modern-day luxuries which include flat-screen televisions. Upon arrival, each gentleman is served with complimentary drinks.

Clients are given VIP treatment by the highly skilled and professional staff. Each client gets to enjoy their cold beer and shoe shine as they receive hot shaves. The prestige barbers know the specific needs of each client and work towards achieving them. The goal of ManCave is to leave all their clients fully satisfied.

Why Franchise with ManCave?

The mission of ManCave is to always be a place that every man desires and needs. By becoming a franchisee with ManCave, you get unlimited access to a new and innovative business model that has been perfectly positioned for success and growth.

To help grow the business, ManCave franchise provides ongoing support and training programs for franchisees. The support provided includes operational, marketing, and accounting.

The management and support team at ManCave are highly trained to provide on-site assistance once you launch your franchise and thereafter, give you a lifetime of support. Given the best in class service that the establishment provides to its highly valued clienteles, there’s a huge demand for their offering. It then goes without saying that a ManCave franchise is a highly lucrative venture.

Benefits of Owning a ManCave For Men Franchise

A Beloved and Valued Brand that offers a Strong Value Proposition

ManCave is one the strongest high-end brand in its category. As a franchisee, you’ll reap the benefits of extraordinary buying clout, professional marketing, and brand recognition.

This premier men’s hair salon has tapped into a vibrant industry and has secured one of the top positions.

A Tried and Tested Operating Model

ManCave is a highly competitive franchise with years of experience. The business has streamlined its operations to provide top-notch and excellent services. This has worked extremely well, as evidenced by their repeat customers.

Strong Marketing Strategies

The barbershop franchise knows how to market effectively to the target customers, from the persuasive traditional advertising to the cutting-edge social and digital platforms.

Top-Notch Recruitment and Qualified Franchise Sales Structure

It’s a fact that you’re only as successful as the team you hire. ManCave will help you secure the very best employees in the business. What’s more, the franchise will continually educate and train the staff members on the best practices that set them apart.

The truth is, hair care is one of the few industries that’s unlikely to be replaced by technological advances. By exploring such an opportunity and ultimately seizing it, you’ll discover that it’s a remarkable and profitable concept.

For more information on the franchise offering, visit the franchise site:

]]>The Right Children’s Product Can Make An Excellent Franchisehttp://www.strategicfranchisebrokers.com/right-childrens-product-can-make-excellent-franchise/
Sat, 27 Oct 2018 03:33:40 +0000http://www.strategicfranchisebrokers.com/?p=470Children’s businesses have been in an exponential growth curve over the past decade and don’t look to be slowing down any time soon. With more and more families being dual income and having even busier lives, people are dependent on services and products which help them manage the overload of responsibilities that come with parenthood.

]]>Children’s businesses have been in an exponential growth curve over the past decade and don’t look to be slowing down any time soon. With more and more families being dual income and having even busier lives, people are dependent on services and products which help them manage the overload of responsibilities that come with parenthood.

First, what constitutes a children’s product? Children’s products would be any product or offering that is aimed towards the children’s market segment. Children would typically be defined by kids age 15 or younger in most cases which means that the product or offering must be sold to the parents in order for a successful transaction to take place. Categories in the children’s product market would include Safety, Entertainment, Sports and Education while others might find their own unique micro-niche within these categories. All of these markets have experienced growth in franchising in general, but there are certain benefits to one category of children’s product franchises over others which will lend themselves to different skill set requirements from franchisees.

Second, how do children’s product franchises typically work? Usually, the franchisor has created, designed or produces a proprietary product which they sell to consumers. Franchisees will invest in a franchise in order to have the right to sell the product or services which tie into that product offering. The brand is many times built around the product offering and revenue streams consist of both selling the product outright to consumers or selling complimentary services which support the value proposition of the product offering. For example, our Firm, Franchise Marketing Systems, worked with a child safety franchise system years ago which had designed proprietary safety equipment and supplies which families could use to “Baby-Proof” their home or apartment for young children. In addition to the sale of the products, franchisees of this brand could sell consulting, design and other services which were offered to families to help them manage their home or workplace better and more efficiently for their children’s safety.

Third, what can you do in order to choose the best children’s product franchise from an investment standpoint? First, look hard at the numbers. Great products don’t always translate to great numbers. Review the financial model and understand how the business works. Verify that there is consumer demand for the product and the franchisor has defined a franchise marketing system to sell the product offering consistently at a profit. Look hard at the margins. Product sales can many times have higher operating expenses with cost of goods sold, verify that after royalties, the franchisee can still make money with the children’s franchise business. Verify that all channels of distribution have been wrapped into the franchise offering. What you want to avoid is a franchisor who is selling franchises and will also sell their product to no benefit of the franchisee through other channels like the Internet or catalogue sales. The territory description and protection defined in Item 12 of the FDD will clear up how this works.

Finally, when evaluating children’s product franchises, understand what will be asked of you in order for the business to succeed and whether your personality fits. Education product franchises for example will typically require that the franchisee to some extent execute the education, classes or teaching that comes with the business model. If you don’t have the patience or willingness to work with children, probably not a good market to go into. In other market segments, such as entertainment, you will need to be energetic, love working with families and able to deal with the emotional swings that come with a children’s birthday party. On the other hand if you are selling a children’s safety product, you will need to embrace the value proposition, be willing an able to sell and understand how to convince concerned parents that your product offering will help their children be safer. All of these are examples of scenarios in children’s product franchises where if you don’t fully evaluate your ability to work in the business before you invest, you could be stepping into a business that just makes for a bad match.

]]>Buying into the Right Franchise Systemhttp://www.strategicfranchisebrokers.com/buying-into-the-right-franchise-system/
Fri, 13 Jul 2018 14:48:13 +0000http://www.strategicfranchisebrokers.com/?p=465Buying the right franchise and creating an asset for your future along with developing an income opportunity. The thing about investing in a franchise that most people don’t realize if they haven’t been a business owner before is that with many times the same level of work, commitment and engagement you would put into a

]]>Buying the right franchise and creating an asset for your future along with developing an income opportunity. The thing about investing in a franchise that most people don’t realize if they haven’t been a business owner before is that with many times the same level of work, commitment and engagement you would put into a job, you can realize the benefits of business ownership on top of income opportunity with a franchise. Franchise models are generally valued at a higher rate than traditional “mom and pop” businesses because of the value of the associated brand, support and training that comes with an effective franchise brand. For this reason, many people choose investing in a franchise business in order to build a valuable asset as they work in their own operation.

First, how are franchise businesses valued? It first depends on the industry segment your business is in and how “transactional” vs. “repeatable” your cash flow is in the business. For example, If you sell painting jobs at a residential level and there are no long term contracts, you eat what you kill and you have to keep selling to generate dollars, the valuation will be 1-2 times your net profit or EBITDA. On the other hand, if you are a business that has memberships like Massage Envy, Orange Theory or other models that have repeating revenue streams on a monthly or weekly or daily basis then you might get 4-6 times your business earnings or EBITDA. Of course, the value of any business will depend on what people are willing to pay and I’ve had clients sell for all sorts of valuations.

Second, what do I mean when I say that the business takes the same amount of work as if you had a job? Well, if you are a driver and are disciplined, motivated, etc, you can work the same amount of hours as you would in a job, but now it’s your own business you are building. What I’ve found in the franchise businesses we’ve helped sell for a variety of franchise systems is that people tend to work harder, enjoy their work more and are to a greater degree successful when they own the business as opposed to work in it. Income opportunities increase because you own the business and if you see more profits you realize more income straightforward I guess!

Third, the market for franchises is strong, has gotten stronger and continues to increase in relevance. People want brands, they want buying power and they want proven systems for the businesses they invest in. Franchise models offer people the opportunity to invest in a business that brings these systems, structure and overall proven business model so they can speed up the growth curve and shorten the timeline to profitability. For the past ten years, the franchise market has grown by leaps and bounds making the initial investment in a franchise system and the exit strategy to sell the franchise simpler, easier and with less hurdles to complete.

What I tell people when they are trying to understand how to invest in a franchise and whether to take the step towards entrepreneurship is why wouldn’t you want to take control of your financial future? Think about it, you work as an employee and let’s say you make $75,000 per year. You take $5,000 of that income you earn per year and put into a 401k to have for your retirement. After 30 years of work, you would have made a contribution of $150,000 and realized income before taxes of $2,100,000. If you owned a business earning the same amount before taxes, after 30 years and saving the same amount for retirement, but you would now have an asset to sell worth $150,000 to $450,000 ($75,000 X 2-6). And what my guess is that the $75,000 would increase when you own the business due to ownership mentality vs. employee mentality.

For more information on how to invest in the right franchise system, contact me!

]]>Jacksonville Florida Franchise Expositionhttp://www.strategicfranchisebrokers.com/jacksonville-florida-franchise-exposition/
Wed, 02 May 2018 15:31:45 +0000http://www.strategicfranchisebrokers.com/?p=459The Jacksonville franchise exposition just wrapped up over the weekend – 4/28 and 4/29. I was invited to the show by Chris Conner with Franchise Marketing Systems to get a feel for the show and see what the weekend might present. Jacksonville struck me as a city in transition and on the way up. Although

]]>The Jacksonville franchise exposition just wrapped up over the weekend – 4/28 and 4/29. I was invited to the show by Chris Conner with Franchise Marketing Systems to get a feel for the show and see what the weekend might present. Jacksonville struck me as a city in transition and on the way up. Although there are remnants of what was once a largely industrial and maybe not the prettiest city I’ve seen, now has new life, lots of upside and what seems like a vibrant economy. There was a rock concert of some kind happening this weekend which maybe helped the place seem even more lively than a typical weekend.

The franchise expo itself was a small show, but featured some incredible franchise brands who were showcasing their offerings to Northern Florida candidates. I was impressed with professionalism, brand quality and the people who were at the exhibition, all together a group that I was proud to be associated with. The show was held at the Prime Osborn Convention center downtown which was well kept and right in the center of Jacksonville.

Exhibitors of note were Generator Supercenter, who without question had the best showing of vehicle with a massive trailer in the parking lot that overshadowed even in the building itself. On the side in bright red letters is “Generator Supercenter Franchise”, loved the ingenuity and marketing prowess. Prochef made a showing as well with an impressive vehicle in the lot, the brand offers knife sharpening services and has 11 franchises throughout the country. Magic Bubbles was the first booth as you walked in the door, a powerwashing and specialty cleaning franchise with 15 franchises primarily in Florida. The brand was clean, approachable and enticing which was a nice way to introduce the booths to newcomers walking into the exhibition. TaxLeaf was a well-put together presentation as well with a quasi-tax-office set up looking professional as well. The organization has established itself now with over a dozen franchisees providing a wide range of financial services. Firemaster also had a nice presentation as well, the older franchise brand has made a resurgence and reinvented themselves with new branding, aggressive marketing and a solid franchise offering.

The seminars that were conducted were full of great information and always seem to draw a nice crowd. Marisol Cruz presented on business funding options and how to finance your small business venture while Chris Conner with Franchise Marketing Systems presented on how to buy a franchise and how to choose the right franchise for your future. Mr. Conner’s buyer presentation focused on how to differentiate between a new business start up and a franchise investment. Another Franchise Marketing Systems’ client was at the show presenting lightly as their first foray into the franchise market, Picture Perfect Staging by Laura McInnes which is an excellent concept and brings a unique, innovative approach to this segment of real estate. Should make for a great franchise offering.

Overall, the weekend was fun, engaging and full of great information. If you haven’t attended one of these franchise shows, I highly recommend you take the time to see what they are about. It truly is the heartbeat of small business in one room.

]]>Get Creative with Your Marketing!http://www.strategicfranchisebrokers.com/get-creative-marketing/
Tue, 13 Feb 2018 17:53:04 +0000http://www.strategicfranchisebrokers.com/?p=444Whether you own a business or offer a personal service, marketing your brand and yourself carries enormous importance in your ability to convey value, meet and connect with potential customers and ultimately drive revenues. People who know sales and marketing say that today’s market is more about marketing than it is about selling. This means

]]>Whether you own a business or offer a personal service, marketing your brand and yourself carries enormous importance in your ability to convey value, meet and connect with potential customers and ultimately drive revenues.

People who know sales and marketing say that today’s market is more about marketing than it is about selling.

This means that the days of the hard sell are essentially gone, buyers want to be educated, convinced and generally make a buying decision before they ever speak with someone directly.

We certainly can thank the internet for this transition to avoidance of personal connection between buyers and sellers.

From a salesperson’s perspective, this can be both good and bad, the tough part now is that you don’t have that opportunity to really read and get to know a buyer like you might have in the past.

The amount of in person selling across the board is dropping, even phone selling is becoming less relevant.

What’s good about this paradigm is the ability of the seller to get in contact with the buyer earlier in the sales process than ever before.

Buyers start looking for information, researching and trying to pull together a consideration months or even years earlier than they would have if making a phone call or going to a tradeshow were the only options.

This scenario presents great opportunities for those who embrace marketing and the art of cultivating the lead.

It also means that you better embrace marketing if you are selling a product or service if you are interested in driving growth.

First and foremost, video is in

If you haven’t created video logs, marketing presentations and other web-based video presentations, you are missing one of the biggest opportunities in marketing today.

Videos can be produced professionally at a fraction of the cost of what they used to require and they help establish personal rapport with a buyer before you even have a chance to speak or meet with them.

Buyers want to know that you are a real person and most people prefer video to reading so your message as a better chance of getting heard.

In my business of marketing franchises, the connection with the company offering the franchise is of the utmost importance.

All of the tangible aspects of what you are selling can be listed out and put in front of a buyer, but what makes a buyer trust and ultimately act is liking the person selling and feeling comfortable doing business with that person.

Spend some money to create great videos, tell good stories and use those videos to your advantage both in postings and in follow up such as directing buyers to the videos you want them to see.

Second, leverage influencers in your relevant market

There are people out there who are connected and your potential customers listen to what they have to say.

You can generally find out who the influencers are in your market just with some basic research.

Review blogs that have to do with your industry segment

If you sell clothing products on etsy and are considering ways to promote to influencers in the relevant clothing market segment, try searching terms like “Clothing Product Blogs” or set up a Google Alert for “Selling Clothing Products on Etsy” so that you are alerted when relevant sites are crawled by google.

When you find someone who is active and “busy”, writing content and interacting with their followers….you’ve got your influencer.

Now you need to approach them and develop a relationship, which depending on the candidate influencer, this can be tough if they are sought after as a marketing source.

But in other cases, influencers are looking for new connections and ideas to keep their content fresh and if you start with an email introducing yourself, make it personal (Send your video introduction link) and don’t push too hard, the right connection will happen naturally.

Don’t be afraid to follow up also and follow those target influencers on whatever social media you can find them on to show you are paying attention to their work.

Once you have an influencer or two…or ten, you can leverage their networks and connections and voice to market your product or service with extreme efficiency.

]]>What Questions You Should Ask When Buying a Franchise?http://www.strategicfranchisebrokers.com/questions-ask-buying-franchise/
Mon, 04 Dec 2017 16:19:47 +0000http://www.strategicfranchisebrokers.com/?p=434Finding the right franchise requires a detailed and time consuming review process to make the right investment decision. Good franchise investors take time and patience to make an investment decision. Some of the best investors will take years to review concepts before making a move on a franchise purchase. In my experience, some of the

]]>Finding the right franchise requires a detailed and time consuming review process to make the right investment decision. Good franchise investors take time and patience to make an investment decision. Some of the best investors will take years to review concepts before making a move on a franchise purchase. In my experience, some of the world’s most talented franchise investors will understand as much or more about the model than the franchisor selling the franchise before they make a move. We aren’t all professional investors and most of us don’t have the luxury of taking years to make a move on a business. With that said, there are some key steps and aspects to a franchise investment decision you can take to help avoid some of the monumental mistakes that franchisees have made in the past.

Go travel to meet with the franchisor. Don’t skimp on plane tickets and avoid an opportunity to “kick the tires” of the franchisor and the business model you are considering. Go meet with them and make sure that you get a good feeling for who you will be working with and the business you are considering.

Review the consumer market for the product or service you are investing in. Make sure there is growth and opportunity before you make an investment in the business. Frozen Yogurt franchises were a great example of this trend, if more people had understood the total consumption of frozen yogurt, they most likely would have not invested in the 13th yogurt franchise for their town.

Review FDD’s with a good franchise attorney or franchise consultant. Get people on your side who have been through this before and understand the metrics of the transaction so you can get qualified guidance.

Most Franchises aren’t Bit Coins, you need to work the business to make money. Make sure that the franchise you are considering will be a daily routine that you can not only manage, but that you enjoy and can envision yourself doing every day. Spend a day in the field flipping burgers and getting to know the model before you step into the business full time.

Make sure that the business has excellent franchise marketing system’s in place so that you will be buying a business that generates leads, business and ultimately sales. If your franchise hasn’t mastered it’s marketing system, you will have to figure that out on your own, drastically increasing your failure rate.

Commit to the plan. Develop a plan for how you will execute your business and understand enough about the business where you don’t feel like you need to keep your job and work the business part time. With a solid plan, you will have the confidence to jump in with both feet and commit to the business.

I’m here to help with these decisions, along with a large number of other business and franchise consultants. We work primarily on commission and have been through these types of business transactions.

]]>Marketing Your Franchised Businesshttp://www.strategicfranchisebrokers.com/marketing-franchised-business/
Fri, 16 Jun 2017 04:13:59 +0000http://www.strategicfranchisebrokers.com/?p=431Franchising is a marketing and sales business. No matter what the product or service, you will be doing selling when you buy into a franchised business. Good franchise systems come with excellent franchise marketing systems and offer proven sales models, lead generation tools, collateral and sales support. As I work with investors to find the

]]>Franchising is a marketing and sales business. No matter what the product or service, you will be doing selling when you buy into a franchised business. Good franchise systems come with excellent franchise marketing systems and offer proven sales models, lead generation tools, collateral and sales support. As I work with investors to find the right franchise investment for any given candidate, one thing I can’t stress enough is in relation to marketing and sales. No matter how great the pizza or how fabulous the senior care service might be, you always need to know that there is a proven marketing and sales model in place that will allow you to duplicate the success the franchisor has had in the business in your own market.

Here are some of the things that I recommend you look for in a franchise model:

A complete franchise marketing system for marketing your business includes technology and processes that can be duplicated easily. Many entrepreneurs and founders of franchise organizations are excellent sales people and you cannot and should not expect that you will be as effective as they are in selling the products or services. I like to see that they have a great CRM platform in place, something like infusion soft, or a proven CRM like salesforce to help manage and facilitate the sales pipeline to find leads and work them to a close. Good data should back up the use of this CRM and how the franchisor will train you to sell using the technology.

Good franchisors are aware of their brand and how franchisee’s are perceived in their market. In today’s market, online reviews make a world of difference. Chris Conner, President of Franchise Marketing Systems had comments in relation to this specific item and how important good online reviews are for the valuation of an entire franchise system. Good franchise systems may not be able to stop every bad review of their product or service, but they are responsive and do have a committed plan to manage their reputation, each franchisee’s business is dependent on it. As Mr. Conner pointed out in his interview, the Franchisor’s responsibility to protect the brand is not only to their own well-being, but also to protect the investment of every franchisee.

Marketing Funds are to be used to help market the product or service, NOT the franchise itself. You should investigate where the dollars were spent by a franchisor during the last year or two and verify that there was an ROI for the franchisees in the system. The Franchisor by law must report where the ad dollars were spent and Franchisees will certainly be happy to comment as to whether they were happy with the results of the franchise marketing fund.

For more information on how to buy a franchise and find the right franchise for you, contact us.