Month: September 2017

It’s for sure that you’ve heard about Personal Branding, there are many workshops related to this important aspect of a person’s career; Tom Peters, a Management guru said “We are CEOs of our own companies, to be in business today, our most important job is to be head marketer for the brand called YOU”.

Personal Branding describes a process that will difference you from other job seekers, it’s a branch of sentiments and actions that people attach you when your name is mentioned (positive or negative). Creating your personal brand implies that you must have consistency in being the same in every context, whether it might be at social media, face to face interaction and consistency in what you believe.

Maybe at this point you might wonder, why do I really have to care this? This branding aspect should not be for, as its name says, brands like Pepsi, Coke, etc. In fact it was in the past, now due to the business, academic, and employment world is more competitive, you must manage your own reputation online (social network) and on real life. For example, if you are dedicated to blogging, you must practice, blog a lot and gain more experience at this activity. For the first time, order articles from an assignment writing service to avoid mistakes. When you apply for a job, the interviewer or employer will Google you before the interview or your employer is going to be aware on what you’re doing too. They will read your blog with pleasure!

How to start with your personal brand

Remember that since you’re in business, you’re already doing your personal branding, remember that the global marketplace forces everyone to be a networker, a marketer and an expert; so in order to do it correctly you need to define your brand first, it doesn’t matter your age and experience if you start early to create your own brand it will be better. A list with words that could describe you will help; also you must consider those words that other people might use to describe you.

Think especially in:

What makes you different?

What have you done lately?

What do I have to offer that no one else can?

What are your strengths?

What are your weaknesses?

How would your current/former boss and/or colleagues describe you?

What do I do that adds remarkable, measurable, distinguished, distinctive value?

What do I want to be famous for?

Can you define your target market, in other words, what industries or professions are you focused on for new employment or career growth?

You need to find a way to describe yourself and consider the target audience, to achieve a great description you should be authentic to discover your branding you need to explore what you want for life, which are you goals, a mission, vision and interests. As you create your brand you must include a branding toolkit that consists in elements that help your brand allowing people to view what you’re this toolkit may include business cards, resumes- cover letters, portfolio, blog/website, facebook profile (you can have profiles in different social networks), linkedln profile, email address, etc.

Then you should concentrate in your PRESENCE, it doesn´t only include things you write, but also everything you produce. Consider the social media presence and promote your branding with its tools, you can use the same avatar for all your accounts so you’ll be easy to identify.

Consider that your personal brand is influenced in what others say about you, you’ll find online many tools to recognize those people and what they say about you or your products; all the relationships you build online and offline are important to promote your brand, and have a feedback about it. The people in your social network include your coworkers, family, business friends, twitter followers, readers, etc.

Finally, a personal brand will have success and recognition according to the quality of your work; it’s possible that you might start without experience and great popularity. Expertise takes long time, and this process never ends. If you consider yourself as an expert and promote yourself, but you’re not one, be careful because anytime you’ll be exposed.

That’s why finally we recommend you to be honest above all; and maintain everything what you’re creating for your brand as you grow and mature, if your brand prospers, be aware of new publications and references to it.

Another important recommendation is to live your personal brand, the way you present to the world online must be reflected in your personal live, both things must not being apart, because your real life must show that you’re awesome. Remember that a strong personal brand isn´t going to happen by itself so you need to commit yourself in this task.

Developing camaraderie is needed, for teamwork is part of work. Maintaining good relations with everyone is important: how can you work properly if everyone feels ill at ease with you? So if it is possible, drop by colleagues to have a friendly chit chat.

Do not, however, do the friendly chit chat when everyone seems to be busy, or when a person is in a bad mood. Also, when a person is on the phone or busy having a talk with someone else, postpone your plan to have a friendly conversation. Read on to find more workplace conversation tips that will help you develop your skills in handling conversation at work.

Imagine the cubicle as your home. It was made to provide you with privacy. Like all other homes, you wouldn’t want to be disturbed by a neighbor. So to avoid cubiclehood conflict, keep these in mind:

1.)Do not have loud telephone conversations. Keep your voice down.

2.)Avoid inviting colleagues in your cubicle to have a chat, when you know that the next door is busy working.

3.)Receiving multiple personal calls is a no-no. The phone ringing one after another when you are only answering a personal call could be annoying to co-workers.

4.)Constant visits of co-workers may be disturbing and can be annoying.

5.)Chat only little: when everyone’s not busy. You can chat perhaps during lunch time, or when most people are in a meeting.

Conversing Politely with Colleagues

You will most likely have conversations with your colleagues than with your boss. To converse politely, keep in mind some of these office etiquette guidelines:

1.)As much as possible, do not talk in slang. A colleague might have sensitive spots.

2.)When you think of chatting with a co-worker, always ask yourself first if you are going to take too much time away from him or her. Never bother someone who is catching up with a deadline.

3.)Keep very personal information to yourself. If a colleague gives you personal information about him or herself, never share it with anyone else without the knowledge and permission of that colleague.

4.)Make sure that you speak in a positive way. Do not boast with anything.

Do not refer to a colleague by their race or nationality. For instance, never say ‘the Indian?’, when you could say ‘Jake?’ This way you will avoid embarrassment for yourself, and you are easier to be understood.

Accept that not everyone should be like you.

Giving your Opinions

When you are to offer your opinions in the office, remember these conversation guidelines:

1.)Do not interrupt someone when he or she is speaking. Wait for your turn.

2.)Avoid harsh words and the accusatory “YOU”. Substitute better and softer words, less accusatory and harsh, so that you will avoid confrontations and conflict.

Be a team player; do not take the acknowledgement all to yourself. Always use the pronouns ‘we’, ‘us’, and ‘ours’, to acknowledge the contributions and great help of your colleagues.

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Author of articles and founder of this blog is Brittany Andrews, professional career coach from North Carolina.