The webinar will be co-presented by SmashFly Director of Marketing Chris Brablc (me!) and Glassdoor Talent Acquisition Manager Dina Rulli. It should be a tremendous discussion on the key trends affecting the candidate experience and talent acquisition as a whole in 2015 and beyond.

Below is the full description of the webinar (you can register below):

Wednesday, January 14, 2015, 11 AM PST (2 PM EST)

Eighty-four percent of employees would consider leaving their current job if offered a role at a company with an excellent reputation.

But how do you build and maintain this reputation? What’s the best way to communicate your employer brand value to the world so that you attract the best and brightest? And how do you analyze the effectiveness of your recruiting dollars?

Join Glassdoor’s Dina Rulli and SmashFly’s Chris Brablc for an interactive discussion on using integrated recruitment marketing and employer branding to capture thousands of qualified candidates in your talent network, nurture them to become fans of your employer brand, and analyze and optimize the effectiveness of every recruitment marketing dollar.