Your new bank, in an app

Finn by Chase is a digital-only bank geared at millennials who don't want to go to brick-and-mortar branches. It includes features that help customers think about what motivates their spending in an effort to help them develop better money habits.

Discussion

"first available in the St. Louis area..." Bummer! Looking forward to a large scale roll out. I use Simple for my daily driver debit card, however I still keep my traditional bank accounts open and ready to use... Just in case. I know Simple is backed by BBV/Pilot Bank, but this is JP MORGAN CHASE we're talking about here. Looking forward to the future of this!

Well done Chase! Allowing people track their emotions related to purchases is extremely insightful! Next, you should do a follow-up emotion tracker after a certain period of time to see how quickly that happiness period lasts.