Welcome to So Catchy! Where Fashion Begins

In a world full of fashion victims, we are raising a banner for fashion against superficiality. In this business, this universe, there is an abundance of talent and creativity, innovation and defiance, buried amidst mountains of frivolity, completely devoid of substance.

So Catchy! is born out of a desire to be the sieve that filters through all of the content, like a prism that refracts only the most relevant and most important light.

We want to shine a light on all the new talent that is still waiting in the wings for their chance to shine. We’re not only talking with and about fashion designers, but photographers, musicians, writers, and any other creative professionals who are making a mark in their own fields.

This new project, SC!, is ready and will to working with others, we want to grow continuously and bring new things to light. That’s why we need to surround ourselves with a community of professionals from all walks who are united by their passion for creativity and doing things right. We want to make you a part of this project and as such, you are hereby cordially invited to form a part of this great, new and, with your help, ever-growing family.