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When the words wardrobe-staple come to mind, one of the first things to pop to mind are Jeans. Black, grey, blue, ripped, skinny, flared, there is a type to fit any occasion. Finding the right pair of jeans however, can be a minefield. You want a pair that fit well, look good and don’t break the bank.

I came across this brand recently, whilst searching for a present for my boyfriend. They fit the bill perfectly.The company itself is 9 years old, and since 2007 has gone from strength to strength. Their designs take inspiration from Spanish architecture in that they are individual, cutting-edge but look great too. ETO aims to keep that heritage of denim but also step away from massproduced and overworn trends.

The brand has rapidly gained such an immense following they soon expanded to release a range of apparel collections, footwear and accessories. From stylish crew necks and polos to hoodies, jackets and boxers ETO offer all your wardrobe desires. The brand is continuing to expand and grow, with each season welcoming in new ranges of stylish designs to suit even the fussiest of fashion palates.

Whether looking for layers, a one-off wacky style statement or a staple piece of clothing to see you through the months ETO truly has it all.

Being a child and entering is a sweetshop is a feeling unlike anything we can quite reciprocate as an adult. Staring at shelf after shelf of brightly coloured jars, packed full of tantalizing flavours, the sweet aromas in the air creating that spark of excitement, your fingers clutching your pocket money and wondering just which treat today will be worthy.

Fast forward fifteen years and you begin to feel rather silly staring at a choice between Jelly Snakes or Toffee crumble in amid a crowd of knee-high fellow spectators. But this is where Smith and Sinclair’s eat your drink store comes in..Imagine the nostalgic flavours and spells of all your favourite childhood treats but with a very grown up twist… This store claims to be the world’s first edible alcohol shop- yes, think cocktail-flavoured candy floss, alcoholic dib dabs and boozy fruit pastels.

The shop is situated in the ground floor of Benefit and is run by former PR Melanie Goldsmith and former Chef Emile Bernard.Goldsmith said of the shop “Different scents will be pumped into different area. Samples will be given out that people can experience the sweets in every way- from sucking on them to licking them, to breathing them to chewing on them.”The shop will stock products which are not available on their online store including candy floss jars to pour vodka into. “The vodka melts the candy floss” She continues “This flavours thealcohol and reveals edible alcoholic jewels.” These jars come in two flavours- black cherry and hibiscus, or beetroot and bubblegum. Alcoholic dib dabs in pina colada or mojito flavours and the fruit pastelles come in flavours such as gin, rum and whisky. Ms Goldsmith is convinced the success of the sweets is down to the taste. She said: “You get every other flavour first before the ethanol. The pastilles are coated in the flavour so you get a touch of grenadine or grapefruit but each sweet is 80 per cent alcohol and contains 0.4 units.”

The shop will be open at 10 Carnaby Street from November 18 until Christmas Eve. Smith & Sinclair’s alcoholic pastilles are available online at smithandsinclair.co.uk.

About me

Hi! My name is Natasha and I am the editor in Chief of Seen in the City. I have always loved to express myself creatively, most particularly through my writing, and after working for a number of other companies including Vogue and My Chic City I decided to head out on my own to truly let my creativity run wild!

I designed and built Seen in the City in 2014 and love to keep it up to date with articles , interviews, photoshoots and reviews- you'll often find me huddled in the corner of a cute little coffee shop surrounded by my laptop, paperwork and cups of tea!