Trends Activation

Profit

A tailored approach to applying trends to your business in order to create a forward-looking culture with inspiring new thinking.

WPPed Cream Award Winner, 2012, 2013, 2014

Kantar Measure of Inspiration Award Winner for Most Inspirational Client Work, 2012, 2013 and for Most Inspirational Behavior, 2014

From

Three-phase approach

IDENTIFY

Develop a trends framework unique to your business and category that prioritizes what’s most relevant.

We mine our proprietary knowledge base of trends and futures and we conduct a comprehensive horizon scan that ensures the right balance of quantitative rigor and qualitative texture.

ILLUMINATE

Bring trends to life through creative design, real-world examples, quantitative data and specific business implications.

We assess the scale and impact of trends, and we focus on longer-term dynamics not fads.

EMBED

Activate trends as a part of business processes related to planning, innovation and operations.

We use our expertise, tools and techniques to ensure a focus on trends with real influence and impact.

“I have worked with Kantar Futures on many occasions and have always found their work to be incredibly insightful and helpful. They have a deep understanding of trends and are able to answer all of our questions. Definitely in touch with what is happening in emerging trends and niches. Highly recommended.”Global Head of Retail Strategy, Adidas

“I have seen so many trends over the years and often you ask, how does this apply to me and my business? I feel that this work was very relevant to our brands and countries. We presented it to our Chief Marketing Officer and he was very engaged and interested, and he is incorporating it into the Group strategy.”Global Insights manager, Nestlé

Change

We help clients answer questions about changing people and culture, such as …

How can we identify the trends most relevant to our business?

How do we use trends to create growth platforms for our business?

How can we identify the implications of trends for consumers, brands, categories and markets?

What can we do to put trends at the heart of our culture, planning and strategy?

“Kantar Futures not only helped us identify relevant category trends but also worked with us in a close partnership to ensure that these trends were embedded with our company’s business planning cycle. It became easy to sell in new growth opportunities and gain momentum behind growth.”Head of Insight & Innovation, GSK Consumer Healthcare

Case Study: PepsiCo

Profit

Developed a series of new growth platforms across key regions and generational cohorts.

FROM

Identified the most relevant trends and created a framework for delivery specific to critical geographies and target groups.

CHANGE

What is the market context of trends across countries and consumer generations that provide a foundation for growth?

Case Study: GlaxoSmithKline

Profit

Tailored a trends framework that identified specific growth opportunities for five brands across two categories.

FROM

Created a global trends program for the consumer healthcare business that was embedded through seven activation workshops.

CHANGE

What trends offer opportunities for growth and how can these be best integrated into operational management of the business?