LUMINNEJ | A blog of all things beautiful & illuminated. A Malaysian lifestyle and beauty blogger.

Monday, June 13, 2016

Innisfree Eco-Handkerchief Campaign 2016 | Use A Hankie, Save The Earth, The Haenyeo Way

As a champion of natural and green living (from beauty products to green eating), Korean beauty brand from Jeju Island, Innisfree initiated their very first Eco-Handkerchief Campaign in 2010, to celebrate the brand's 10th anniversary and it has been a driving force annually, in conjunction with World Environment Day, to urge consumers like us, to make an effort to use more handkerchief, instead of facial tissues or paper napkins, which we are so accustomed to these days, in order to cultivate a more sustainable living and help make the earth a better place to live in.

Such a small effort like switching over to "use a hankie" to "save the earth" may deem very small, but collectively, it can make a impact in a huge way. On top of that, there are also limited edition Green Tea Seed Serum, Green Tea Seed Cream, Long Wear Cushion and Water Glow Cushion specially designed along this year's theme to commemorate this campaign. Pssst, they come in jumbo sized for you to enjoy its marine life art work! So, let's dive straight into it, shall we?

Visual above courtesy of Innisfree Malaysia

This year, the campaign also caught out attention, not only that the 3 specially designed handkerchieves are beautiful, they are also soft to the touch, made of 100% cotton, so be extra gentle when using or hand washing them. More importantly, we fell in love with the theme of Haenyeo, or affectionately known as the "sea women" from the lovely Jeju Island, as well as the marine life of its pristine waters.

Seen here are Lee Min Ho and Yoona. Visual courtesy of Innisfree Malaysia

Dubbed "the last mermaids on earth", these fearless and resilient South Korean women divers have been the main breadwinners of their families for centuries. The Haenyeo make their living by harvesting seafood by hand from the ocean floor, diving deep into the sea without any oxygen equipments, and only harvest by hand. This unique eco-friendly harvesting technique is the only one of its kind in the world, therefore, the South Korean Government have requested for them to be added to UNESCO's Intangible Cultural Heritage List, to help create awareness and preserve this long-standing culture. Aren't the designs beautiful?

From now till the end of June, 2016, for those who spend MYR30 and above in a single receipt and decline to use paper bags at any Innisfree store will receive a limited-edition eco-hankie. This will be available on a first-come-first-served basis while stocks last.

We have revealed previously here before how much we enjoyed our very first Korean cushion, which is the Long-Wear Cushion compact from Innisfree, so we shall not go into details on this here now, but we shall let you marvel over how cute the fact that the design of it, on the casing, as well as the package are, based on the Eco-Handkerchief theme this year. The set above also include an extra refill for the cushion. Check out the other designs from the campaign here. So, why wait, head down to one of the Innisfree stores below and redeem your Eco-Hankie *_^

There will also be the Innisfree No Sebum celebration happening now which we shall share with you soon. So, come back for more if you are a fan of a multi-purpose powder that works wonder. For more updates on Innisfree, you can head over to their Facebook page here or the new Instagram page here. You can find an Innisfree store near you here:

6 comments
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I think I would be persuaded to use a hankie if if was as cute and meaningful as this one. I have seen the actual Haenyeo being featured on one of the Korean variety shows I like to watch with my husband (I just can't remember which one - I think it might've been 1N2D) and I remember thinking they were quite remarkable to do what they do. It's almost like a lost art. Nice that they're being honored in this way through this campaign. I always associate Innisfree with Jeju :)

You've made a very good point in that although doing this alone doesn't have a huge impact, collectively it could make a massive difference. I love the marine theme throughout their products/packaging by the way; the cushion foundation looks great and I adore your inclusion of tasty treats in the final photo, haha :)

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LUMINNEJ | All things beautiful & illuminated. A lifestyle and beauty blogger based in Malaysia. Inspired by the beauty of dreams in life, the dreamer baths in her passion and love for images, fashion, beauty, design, music, travel and all things beautiful. Welcome to LUMINNEJ, the window to an illuminated world of dreams in reality.
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