pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. 20 Top Twitter Monitoring and Analytics Tools [.]

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JANUARY 20, 2015
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CONVERSIONATION[Analytics, Insurance] Business risks from and for the insurance industry

[Analytics, Insurance] Improving Health Care Member Engagement on the Web with Marketing Analytics.

Many of the nation’s top health insurers and health care organizations are looking to engage members and customers in a more meaningful way using available technologies such as interactive websites and mobile applications. Most organizations that have a robust website will use some sort of web analytics as a component of their interactive offerings, but how are they using this analytic information to improve member engagement and reduce expenses? “When leveraged, the advanced analytics can be very helpful to an employer. Bill Harriss. Know your customers!

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BUZZ MARKETING FOR TECHNOLOGY

MARCH 23, 2011

[Analytics, Insurance] Micro Targeting your Online Media

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance? Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom.

and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. And of course there are analytics. In effect, Amplfy combines monitoring, management and analytics into one end-to-end platform.

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FIFTH GEAR ANALYTICS

JULY 16, 2010

[Analytics, Insurance] How Banks Use Data Mining to Answer the Big Marketing Questions.

pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Strategy: State Farm Insurance by Pam Dyer on October 5, 2010 Share In this video, Social Media Examiner’s Michael Stelzner interviews Kelly Thul , Director of Communication Services at State Farm Insurance. Andrea Negro said: RT @pamdyer Social Media Strategy: State Farm Insurance: In this video, Social Media Examiner’s Michae… [link] #SocialMedia [.] Social Media Strategy: State Farm Insurance (pamorama.net) [.] Average Age of a Facebook User?
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[Analytics, Insurance] There Is No Quick Fix. But Lead Generation Can Get You Off To The Races.

generally agree with the points Mr. Castelein makes, but as a proponent of using B2B Marketing Analytics, I believe that lead generation can be accelerated. Here are my B2B Marketing Analytics-based thoughts aligned, to Mr. Castelein’s lead-gen tips: First, based on experience, the ideal prospect (new acquisition and cross-sell/up-sell) can be determined by B2B Analytics, not just gut, intuition and logic. Now that B2B Analytics has told you where all your customers and prospects are, your sales and marketing investments can be targeted to optimize the sales potential.
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As you’ll see in the infographic below, keywords related to insurance are the most expensive to buy, averaging $54.91 B2B Internet Marketing Google Analytics Google AdWordsGoogle makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? Google’s starting bid price for a keyword is $0.05, though few keywords actually sell at that price. Competition drives the price up. per click. florist cannot.
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[Analytics, Insurance] Use Google Analytics to Track Inbound Links from Social Media Profiles

pamorama marketing, life, social media Home About Bookshelf Links Contact Use Google Analytics to Track Inbound Links From Social Media Profiles by Pam Dyer on March 23, 2010 Share You can track referrals from Facebook or Twitter in Google Analytics , but what if you want to track specific links within your social media profiles to measure their effectiveness? 1: Create a trackable link Head over to Google’s URL Builder to create a URL that can be tracked separately in Google Analytics. Google Analytics takes about a day to begin reporting the referrals.
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If you can save 15% on insurance in 15 minutes, then why not improve your analysis by 15% in 15 minutes? About the Author: Vida Tamoshunas is the Director of Marketing Analytics at SIGMA Marketing Group. Analytics Business Intelligence Customer Data Integration Marketing Metrics and Reporting Data Visualization Vida TamoshunasVida Tamoshunas. The GEICO commercials came to mind as a perfect metaphor. challenge all of us who share data with others to take 15 minutes to make a few improvements before we hit the send button for an analysis or report.
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