Dropbox and Salesforce Join Hands for Promoting Cloud Offerings

The partnership will involve service integration as well as shared marketing efforts, and a joint commitment to broadening the adoption of each other’s platforms, Salesforce’s Commerce Cloud and Marketing Cloud customers will receive access to the Dropbox platform, allowing them to create customised and branded folders.

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Dropbox and Salesforce have entered into a partnership that will see the two cloud-native firms mix their services together.

The partnership will involve service integration as well as shared marketing efforts, and a joint commitment to broadening the adoption of each other’s platforms.

Salesforce’s Commerce Cloud and Marketing Cloud customers will receive access to the Dropbox platform, allowing them to create customised and branded folders.

The integration should allow a company to easily work with firms on the same platform; for example, a retailer using Salesforce Commerce Cloud could create a Dropbox folder to access product images or creative briefs from an external creative agency.

Users of Salesforce Quip will also get access to Dropbox stored content, such as videos, slides and photos, through the cloud service. This will also see Dropbox add in support for Quip documents.

Such integrations should make it easier for salespeople and marketers to carry out their customer relationship management activity within a single platform rather than bouncing between apps.

Both standard Dropbox and Dropbox Enterprise will make deeper use of Salesforce services.

“This deeper partnership with Salesforce is a great opportunity to build new value for our mutual customers,” Quentin Clark, SVP of engineering, product and design at Dropbox, said in a statement.

“We’re looking forward to delivering these new integrations so our customers can get the most out of their tools.”

Dropbox and Salesforce have been bedfellows before via the Dropbox for Salesforce app, and Salesforce has been an investor in Dropbox since 2014.

The new service integrations are slated to debut in the second half of 2018, with pricing yet to be announced.