In the video on his ANA blog, Liodice calmly informs his ANA colleagues that CMOs and other executive-level marketing employees will likely be the scapegoat of corporate boards and fellow executives who will use them as the reason for the company's collapse. Consequently, many will lose their jobs.

Liodice adds that they don't deserve this treatment, but should enjoy the time off and get ready for the next position because there's always another CMO being fired somewhere.

View the entire video below.

We look forward to the video on the importance of ad exchanges. Bob, loosen your tie.