Social Marketing – Facebook & Twitter

This week I was searching through different social media outlets for tid bits on Partida Tequila. As usual they have a facebook fan page promoting their National Margarita Day contest as well as other PR pieces. Currently the brand has 1,109 fans as opposed to the 51,887 Jose Cuervo fans. This is CRUCIAL. How in the world will anyone know about these contests if you have no fans?!?!?! I think we need to increase our awareness through other vehicles before we see any action on facebook. As far as the current facebook page goes they’re doing a good job at talking with the consumer/fans by targeting certain geographical areas and teaming up with the local bars.

i.e.Tequila Partida New Yorkers, the weekend is almost upon you. And the Brooklyn Bowl on Wythe Avenue is ready to make your Partida cocktails… Friday at 3:05pm

Overall the FB content needs a big huge face lift. As far as twitter goes, there are not a lot of tweets about them either. The number yo-yos each week yielding 6-12 tweets a week. Sadness…. absolute sadness…. all we can do it strengthen awareness elsewhere in order to get this user generated sweet stuff.