LAUSANNE, Switzerland – SportAccord Convention, the largest global gathering covering the business of sport and attended by all international sport federations, is delighted to confirm its Principal Media Partners, Sportcal, SportsPro and Yutang Sports for its 16th edition taking place from 15 - 20 April 2018 in Bangkok, Thailand.

Selected as Principal media partners for their unique offerings, media reach and expertise, particularly in the APAC region, they will provide media and marketing support in the lead-up to the next Convention, as well as in-depth news coverage and workshops during #SAC2018.

Sportcal is a world-leading provider of sports market intelligence, which supplies information and expert analysis through its subscription website, Insight magazine, bespoke research projects and event studies. Its range of services helps clients with their planning of sports events, analysis of commercial data, forecasting of future trends and business decisions.

SportsPro is the world’s leading international media company for the sports industry across print, digital and events. It produces powerful storytelling and insightful commentary around the commercial, political and organisations aspects of the global sports industry. Its content receives over 8 million views annually and allows its audience to keep up-to-date with breaking news and analysis like no other media platform provides.

Yutang Sports has been in the business of sports marketing and sponsorship services for 20 years accumulating rich expertise and a deep understanding of the ongoing transformation of the Chinese sports market. Yutang Sports will also host a dedicated Chinese language section on their website for the SportAccord Convention 2018, as well as produce video content to connect with the Chinese sports community around the globe through its multiple social media platforms.

Welcoming this year’s Principal Media Partners on-board, Nis Hatt, Managing Director of SportAccord Convention said, “We are delighted to be working with Sportcal, SportsPro and Yutang Sports again. Their continued support as well as marketing and media services will help to drive awareness and deliver up-to-the-minute sports news stories around the world.”

SportAccord Convention is the world’s premier and most exclusive annual event at the service of sport. Held in a different city each year, the Convention takes place over six days and is focused on driving positive change internationally and dedicated to engaging and connecting; international sports federations, rights holders, organising committees, cities, press and media, and organisations involved in the business of sport.

The SportAccord Convention is a not-for-profit organisation which annually brings together representatives from more than 100 International Sports Federations affiliated with the following umbrella organisations that host their Annual General Assemblies at the SportAccord Convention.