It Models Launches

New licensed and bonded agency to help models with PR, marketing

ENCINO, Calif. - It Models, a licensed and bonded adult talent agency, launched this week with several new performers.

It Models is planning to bring its own unique approach to talent representation with its bookers. Travis Nestor and T.J. DiReda, both with seven years of industry experience, are spearheading the agency from their new Encino offices.

Nestor worked as director of marketing at Vivid Entertainment Group before becoming talent coordinator at gonzo stalwart Zero Tolerance for the past five years. DiReda's experience includes being director of marketing and public relations for Vivid, Club Jenna, Pure Play Media, NinnWorx, Peach DVD and most recently Girlfriends Films.

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"Our goal is to bring our PR and marketing skills into the fold for our girls while they maintain a work schedule," DiReda said. "We want to help build brands and notoriety for our girls and for companies. We believe this will not only propel careers but help sell movies.

"It's something that we have done effectively in the past for Vivid, Club Jenna, Pure Play Media, Zero Tolerance and Michael Ninn."

Nestor explained, "We have had an incredible response already with some interesting alliances yet to be announced, so finding the next ‘It Girl' is another main priority. We want our girls to possess a certain quality in attitude and appearance which I think is already reflected in our starting lineup."

Among the It Models already on the roster are former Club Jenna contract star Krystal Steal, Brianna Beach and Jessie Jolie. It has several newcomers including Juelz, Angelica Saint, Emy Reyes, Sara Siren, Mimi Allen, Kirra Lynne and Katia.

For booking information, visit their site at itmodels.com or contact them at 818.784.3848. Interested parties may also email tj@itmodels.com, travis@itmodels.com or Kevin@itmodels.com.