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Nokia and Carl Zeiss today announced that the exclusive partnership between the two companies has been extended.

The companies said the deal will run for several years, which Nokia hopes will help it compete more effectively against other smart phones.

Manufacturers are trying to improve the cameras of their smartphones with higher resolutions, better focus, and several other features, in order to differentiate their devices on the competitive market.

The Nokia 808 PureView, which starts rolling out in May, combines a Carl Zeiss sensor with 41 megapixels with Nokia developed algorithms and a super-high resolution sensor to set a new standard in high-end smartphone imaging.

"Carl Zeiss was a crucial partner in the creation of the first PureView experience," said Jo Harlow, executive vice president of Nokia Smart Devices. "The benefits of our ongoing collaboration will be more PureView innovation and further advancements in smartphone imaging in the coming months and years."

Michael Kaschke, CEO, Carl Zeiss AG: "When joining forces with Nokia in 2005, we wanted to push the boundaries of mobile photography. Looking back at seven years of successful partnership, we are proud of the innovations and outstanding products created in this shared journey. Today we are celebrating the extension of our collaboration with a new technology that sets another real benchmark in this sector."