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Weedmaps Former COO, Bill Lupo, Appointed New CEO of Northsight Capital

SCOTTSDALE, AZ, United States, via ETELIGIS INC., 07/16/2015 – – Northsight Capital, Inc. (OTC Pink: NCAP) (PINKSHEETS: NCAP), announced that Bill Lupo, one of the most seasoned executives in the cannabis space has accepted the position of CEO and will take over company operations immediately. Lupo will also go on the Board of Directors. Lupo was previously the COO of Weedmaps.com, the leading company in the Cannabis space, and COO of Ghost Group, a venture firm concentrating on the marijuana business.

Lupo, an is accomplished Digital and Media veteran with a 15-year track record of leadership, management, growth experience in Fortune 100 and early stage companies, across Adtech, Search, E-Commerce, Content, Saas, and Mobile models. His B2C and B2B background includes both work in the restructuring field, and growth companies. The former includes a senior capacity role with Deluxe Corporation’s Digital division and growth roles with VC backed companies ($1M-$100M+ by revenue in size), the majority of which having positive outcomes for investors and stakeholders.

Notable senior operating roles include contributions at Deluxe Corporation as the VP of Small Business & Digital, growing an Internet Search based product line into a $100M+ business, with over 600K+ customers. Early on Lupo was Regional Sales manager for Yodle, and AltaVista, which was acquired by Yahoo.

John Bluher, “We are absolutely thrilled to have someone with Bill’s background in the cannabis industry join the company to provide insight and leadership for the sales force and the marketing team,” said Bluher. “Bill assisted in building WeedMaps to where it is and has the knowledge and the industry experience to do the same for Weed Depot and all our marketing and advertising sites.” Bluher continued, “I came to Northsight exactly one year ago to help create the platform and to run the public company. We’ve created a state-of–art platform and are first to market with a media marketing platform for all verticals in the marijuana industry. It’s time to hand off what we built to an industry professional who can take this to the next level. I will serve as President and will focus on M&A, building the balance sheet, financial reporting, IR, and PR.”

Bill Lupo stated, “I am truly honored to be a part of the Northsight Capital family of web sites. Northsight Capital has built the first truly comprehensive digital media network in the cannabis space.” He continues by saying, “When the opportunity was presented to join the company, I immediately accepted the position. Going forward we plan on building upon our early successes by developing the premier global brand in the cannabis media space. “

About:

Northsight Capital, Inc. (NCAP) is comprised of a portfolio of online marijuana-related websites that are being developed and operated by the company. These sites will incorporate many aspects of the marijuana industry. The company intends to provide its audience with a means to stay informed on the industry’s most cutting edge marijuana-related innovations and legislation. The company’s most dynamic concept, WeedDepot.com, provides consumers with a geo-targeted map directory of medical and recreational dispensaries, head shops, doctors, attorneys and more within the marijuana industry. The Weed Depot app can be downloaded for free at the iTunes Store and Google Play. Weed Depot has an entire platform of content suited for every aspect of advertising and marketing to consumers from all businesses in the cannabis industry.

Various statements in this release, including those that express a belief, expectation or intention, may be considered "forward-looking statements" that involve risks and uncertainties that could cause actual results to differ materially from projected results. Accordingly, investors should not place undue reliance on forward-looking statements as a prediction of actual results. The forward-looking statements may include projections and estimates concerning the timing and success of specific projects or transactions. Forward-looking statements may also include projections and estimates concerning our future operating results and financial condition. When we use the words "will," "believe," "intend," "expect," "may," "should," "anticipate," "could," "estimate," "plan," "predict," "project," or their negatives, or other similar expressions, the statements which include those words are usually forward-looking statements. When we describe strategy that involves risks or uncertainties, we are making forward-looking statements. The forward-looking statements in this press release speak only as of the date of this press release; we disclaim any obligation to update these statements. We have based these forward-looking statements on our current expectations and assumptions about future events. While our management considers these expectations and assumptions to be reasonable, they are inherently subject to significant business, economic, competitive, regulatory and other risks, contingencies and uncertainties, most of which are difficult to predict and many of which are beyond our control.