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Above N Beyond Home Watch of San Diego Brand Identity

Above N Beyond is the premier home watch and concierge service of San Diego, California. With clientele ranging from La Jolla beach homeowners to San Diego downtown high rise penthouses we wanted a logo that would create a sensorial experience as well as incorporate something personal to the home services that are provided.

All homes have doors and with that we came up with the iconic open door logo using the letter N and a single dot to separate the words above and beyond. Above N Beyond is more than just the personal motto of owner Genette McGowan, it is a promise of excellence and dedication to her clients that sets her apart as a leader in the home watch industry.

Logo’s designed for client which included 17 different variations and color combinations
for client to choose from.

Client response, “The logos are fabulous!”

Third choice for logo

Second choice for logo

Final logo design choice

Client response, “I think u hit it spot on Brian!! These R just what I envisioned
- nicely done!!;)”