We continue to build the name of Mainframe with creative media and events to compellingly communicate with everybody we encounter.

The New Creatives

In 2015, I was contacted by BYUtv and asked if I could create a show for a young adult audience. After working on the project for almost two years, The New Creatives went to air Summer 2017 . I acted as creator, writer, host, and creative lead. In each episode we explored how independent creative professionals express themselves through new media, new tools, and new platforms. Our season included ten 25 minute episodes with ten truly unique guests, as well as additional interviews and web-exclusive content, featuring YouTube stars, musicians, activists, filmmakers, and more.

I’m really proud of what we put together, and it was incredibly rewarding to work with so many artists I personally admire, including my own crew.

Life on Bitcoin

In 2013, for the first three months of our post-honeymoon life, my dazzling wife and I lived on the crypto-currency Bitcoin for every living expense. That includes gas, rent, groceries, insurance, entertainment, and travel.

Our goal was not only to learn about this new and incredible technology, but to educate others. We successfully crowdfunded a documentary film about the experiment, raising over $70,000 on Kickstarter and significantly more in direct cryptocurrency contributions and sponsorship. Through our lifestyle experiment, we spoke with experts, skeptics, and evangelists along the way, and offered audiences a human story through which they could learn an otherwise technical and difficult subject.

Despite announcing our efforts the same week as the Edward Snowden revelations, we still got coverage in major tech (Fast Company, PandoDaily), finance (WSJ, Bloomberg), and film (Variety, Hollywood Reporter) press. In addition to the lifestyle experiment on camera, I ultimately took the helm as director and editor of the film as well. It was an amazing experience that took us around the world.

I wrote, produced, and directed this campaign video for Plugfones second product. The campaign was a huge hit, generating over $427,000 in presales during the Kickstarter run.

At Orabrush, we launched our second product via Indiegogo. Extensive customer feedback told us there was a strong market for a dog tongue cleaner. We call it Orapup. We raised $62,000 in a month, and pre-sold $750,000 worth of product before shipping just a few months later.

If a wedding and marriage weren't challenging enough, my wife Beccy and I did something completly different. We crowdfunded a film about living entirely on the new currency Bitcoin for over 3 months. The campaign raised $73k on Kickstarter and even more via outside sponsors.

Pocket Film Fest

Our vision was simple. Great films come from invention, creativity, and story. We want to see what happens when everybody, from the seasoned film pro to the aspiring teen auteur, uses the gear we already have in our pocket. Whether it's a masterpiece filmed on iPod, a vision edited on Android, or an action-cam thrill ride, we want to see it. What can you do with the camera already in your pocket?

We saw thousands of submissions from dozens of countries, viewed by hundreds of attendees.

The Pocket Film Fest hosted two very successful years of activity before work on The New Creatives demanded my full-time effort.

Orabrush

Beginning in 2009, I worked with a brilliant team to build the Orabrush brand from no sales online or offline to millions of brushes sold in tens of thousands of stores in hundreds of countries.

Our entire strategy was founded on YouTube video. Our Bad Breath Test was named one of the most Iconic Ads of YouTube's first decade alongside brands like Old Spice, Dove, and Pepsi. We were also honored as Webby Award nominees. In addition to incredible buzz online, we earned mainstream press from The New York Times, Nightline, the Wall Street Journal, numerous mentionsfromAdAge, and countless other.

We produced literally hundreds of videos. Many of our best were part of initiatives that never launched, and the videos never publicly showcased. Some of those are listed here.

Orabrush has been a favorite case study among YouTube internally, has been written about in marketing textbooks, and has been the subject of countless blog posts, fan media, and professional and armchair analysis. We crafted, told, and retold our story many times to great effect.

Emcee and Public Speaking

I've spoken and hosted many times at marketing, video, and tech conferences across the country, in places like New York City, San Francisco, Los Angeles, Chicago, Miami, Atlanta, and more. Google invited me to keynote a conference they hosted in Mumbai India, but the challenge of getting a visa ended my plans for that trip. ( ಠ╭╮ಠ )

Acting, Voice Over, and Hosting

I write, produce, voice and act in film and video of all kinds. Across all channels, my videos have received roughly 100 million views online.

Directing/Producing

In between projects, I’ve taken independent directing and producing gigs. In Dec. 2014, I produced this behind-the-scenes look at a record breaking music video, the world's largest live nativity, which I was also a creative contributor to. The record breaking video has 8 million views.

As a creative lead at Molio, the ad-tech firm spun out of Orabrush, I wrote and directed videos for household name brands, including this piece for Wilson Golf.

While at Molio, I wrote and directed this piece for ghd hair. It was one of my favorites from my time there.