SEAFOOD straight from the ocean – and caught online – will soon be supplied in a new Port Adelaide-based enterprise.

Wildcatch Fisheries, the peak body for SA’s commercial fishing industry, has been given a $175,000 federal grant to develop a website and smartphone app that will let customers buy fish fresh off the boat in an environmentally friendly way.

“You prepay for a share of the catch and every week you get delivered your packet of fish,” Wildcast consultant Tom Consentino said.

“There will be pamphlets in each delivery to teach people about the fishermen and their methods of catching the fish, some recipe ideas and condiment and wine pairings.

“It will be determined by what the fishermen catch that week.

“You’ll receive a primary species like a whiting or a snapper and you’ll receive a secondary species – which may be something you haven’t tried before – which will drive the sustainability of our fisheries because we are trying to get those lesser known species out there.”

Fair Fish hopes to be up and running by April 30 next year.

It is already being run on a trial basis by a few restaurants in the city, including Chianti on Hutt St and Peel Street on Peel St.