DIARY: Lone Fox catches a fish out of water

There seems to be a growing penchant for using oversize animal
replicas to get the attention of Manhattan’s journalists. First, there
was the colossal lobster used to promote the Red Lobster restaurant
chain. Then, People for the Ethical Treatment of Animals employed a
giant rodent to protest Survivor’s rat-kebobs.

There seems to be a growing penchant for using oversize animal
replicas to get the attention of Manhattan’s journalists. First, there
was the colossal lobster used to promote the Red Lobster restaurant
chain. Then, People for the Ethical Treatment of Animals employed a
giant rodent to protest Survivor’s rat-kebobs.

There seems to be a growing penchant for using oversize animal

replicas to get the attention of Manhattan’s journalists. First, there

was the colossal lobster used to promote the Red Lobster restaurant

chain. Then, People for the Ethical Treatment of Animals employed a

giant rodent to protest Survivor’s rat-kebobs.

The latest to jump on the zoology-inspired bandwagon? Outdoor retailer

Orvis, which outfitted two female fly-fishing anglers in vests and

waders and had them carry a replica of a 150-pound gamefish to its new

flagship store on Manhattan’s Fifth Avenue. The women walked only five

blocks but won coverage on the local Fox affiliate.

Jeff Blumenfeld of Blumenfeld Associates, which coordinated the stunt,

admitted that many outlets declined to cover the event because it was a