About Us

Our Story

Ashiana London celebrates design & colour from around the globe by creating luxurious jewellery and accessories for the fashion conscious bohemian traveller.

Designed in London and hand crafted in India, Ashiana styles each have their own unique story. Ashiana loves colour and we pride ourselves in using it like no other, from bright & fun to classically elegant, we let the semi precious stones speak with their own natural beauty and design the jewellery around this.

Ashiana’s soft accessories range has grown rapidly since its launch, from using fun and classic prints, unique weaves and textures all accentuated with hand made pompoms and tassels. Ashiana offers a colour and shape for everyone with pouches, clutches, handbags, cocktail bags and slouchy bags for all occasions. To help you travel from beach holiday, to city break, to country escape, to winter chalet flawlessly and fashionably.

We are proud to be stocked in leading stores such as Harrods, Harvey Nichols, Heidi Klein and Melissa Odabash to name a few. We are also stocked in leading resorts around the world.

We believe in quality products that are carefully and thoughtfully designed and handmade by skilled artisans.

Our Vision

Founded by Anastasia Buisman who is a nomad in her own right, finds inspiration whilst travelling the world. This inspiration then translates into her designs each season. Each Ashiana piece is designed by Anastasia and her team in Bayswater, London. Here the team hold design meetings to carefully curate and create beautifully designed jewellery and accessories to bring style and happiness to your wardrobes from summer to all year long.

Anastasia Buisman – Founder and Owner of Ashiana Accessories

Anastasia has lived in over 8 countries & has travelled to over 100, her travel inspires each collection differently, drawing inspirations from each unique experience.

“Inspiration for me comes from the little things like the mirrors and colours I see in Jaipur to the colour of the soil against the green in Kenya to just walking around a diverse city like London. Put all this together and you are just buzzing with new ideas that can translate into fashion and what better way to express it than accessories. The ethos behind Ashiana was to create an affordable yet luxurious label for the travelling woman. Jewellery , bags and scarves that travel well, look great on any occasion and that are not so expensive that they need to be locked up in a safe.”

Our vision at Ashiana is to celebrate design and colour at an affordable price. We believe that women should always accessorize. We don’t believe in over dressed, we’re fans of mixing it up and that little imperfections make things just right!

Ashiana was founded over ten years ago by Anastasia Buisman – a nomad in her own right. Having lived in more than seven countries before starting Ashiana – it was hard for Anastasia not to find inspiration.