How To Design A User-Friendly Website

If you want to create a user-friendly website, you will probably enable an advertising agency or graphic designer for design. The advantage is that they know everything about your branding and probably control all print communications for you. The biggest disadvantage of hiring freelancers may be that they do not produce and build websites daily so they are not likely to have the latest knowledge about what works and what does not.

To help you and your agency, when a designer is creating a web design, you mostly have to focus on the most common problems for a user-friendly website. In practice we see in different companies often causes unnecessary mistakes in web design leading to less successful websites. By following these tips, you avoid that you get into this trap.

Web Builders at professional web design agency like Think Tank Digital are specializes in building user-friendly websites. All their websites have a well thought out design taking into account SEO, usability and conversion optimization.

Important tips about web design

1. Combine Fun with Functionality
Maybe an open door for some, but a site next to the right content also have a good appearance. For example, consider using a different page layout, a video or an infographic on your site to keep it interesting. This way you surprise your visitors and you ensure that the site continues to captivate your visitors.

2. Call to action
Keep in the graphics and design of the site into account that elements can take customers contact your organization. The purpose of the website you can clearly make reference to so-called "call-to-action buttons" like "Contact" or "Request an offer". These buttons should be prominently into view at key moments.

3. Design with CSS
Put the graphic design of the website in a "CSS" template which is called pages. This should make sure that you separate the system design, which later results easier maintenance and also cheaper.

4. Text structure with titles
Consider designing a website placing so-called "headers". A header is a kind of title over a paragraph that is listed in the source code of the website. This is an organization made based, on the importance of the titles for the content on the page: H1 (most important) to H2 (less important), etc. These titles provide detection over a text which works both ways. Initially it causes visitors less likely to drop out. It also makes the text even easier to scan for search engines, which is beneficial to rank in search results.

5. Functional Design
Besides a graphic design in which a visualization of your website is made, there is a separate technical view of your website: the functional design is always recommended by seo agency. So, set priority to make a functional design in which all margins, fonts, colors and branding elements are described. That way you avoid discussions with technical web builder during the process.

For the functional design of the website, template is always with the web builder. They can quickly assess whether certain style elements are easy to implement and test all the different browsers (like Safari, Firefox and Internet Explorer, of course). This often saves a lot of costs afterwards.

6. Design sketches
Always ask for examples and try different web prior to the development of the web template yourself to sketch a design (general classification). This gives the designer a directive, but does not deprive him of the chance to unleash his creative ideas on it.

7. Photos support
Beautiful visual graphics and support are essential for most websites. But photography is expensive. A designer or advertising agency usually has an image library you can use on the web. Alternatively, you can use cheap stock photos over the internet. Keep in mind here that these pictures often lack originality.

8. 'Logic' website structure
A good example of what we often encounter in practice - and that is difficult to correct once it goes wrong - an illogical website structure. Remember to design your website what information you want to distribute and categorize and rank the information. This way you can clarify for yourself what the main pages, the underlying subpages are and which pages can be linked via internal links.

9. Writing texts
Make sure that the web provides different types of visitors. In general there are two types of visitors: the horizontal (which briefly scan the website and have low motivation) and vertical (looking for more details, and have higher motivation). A good website design is working with headers and SEO-optimized texts. These texts have almost the same structure as a newspaper article, a summary introduction, after which the text is increasing in depth as it gets longer. Also can work here with internal links. The fact that you are reading this article (and you can save up for your patience) moreover indicates that you are a visitor vertical.