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Google’s new logos and brand, a 6th rebranding

Google’s new brand as of September 1, 2015. This sixth iteration is the most drastic change since Google’s third iteration, moving from a serif typeface “Catull” to a sans typeface “Product Sans”, created by Google as part of the rebrand. The update will help their brand visibility on mobile devices, keeping in step with global internet usage patterns. Also see the “G” and “ellipses” logos below.The fifth iteration was used from September 2013 until the most recent rebranding.The 4th iteration saw a change from the yellow “o” to an orange one and was used from May 2010 to September 2013.At the time the 3rd iteration was released it was a significant rebranding for Google, bringing it out of a web 1.0 design.In its first rebranding Google found the color scheme which is still embodied in the current logo. It also experimented with an exclamation point (Yahoo! anyone?) in this late 1998 version.This was the first logo used by Google when it launched in 1998. A few months later they worked on the color scheme and added an exclamation mark.

Other touch-ups have also been made to help Google bolster its branding. The moves are towards a more visually cohesive look, with the “G” in Product Sans typeface logo replacing the older blue tab with a lowercase “g” in a serif typeface. I’ve notice that many of the implementations are already in place since the announcement less than 24 hours ago, a sign of a well executed rebranding effort.

For the most detailed information, please see Google’s design page with more about how they did the rebranding and how it will work for them in the future.