TomTom, an Amesterdam-based technology firm which specalises in navigation products, on Thursday launched their next series of fitness watches in the country priced between Rs. 13,999 to Rs. 25,999.

Although India is not among the top five markets for TomTom, it sees an opportunity in the country with rise in health consciousness in terms of increasing marathons and people getting more active.(TomTom)

TomTom, an Amesterdam-based technology firm which specalises in navigation products, on Thursday launched their next series of fitness watches in the country priced between Rs. 13,999 to Rs. 25,999.

The series, which also supports GPS, music playback for at least 500 songs (3GB internal memory) has four variants and additional packages with headphones for two variants.

“Our internal study revealed that over 75% of people listen to music while they work out and many use a smartphone to do so. We have solved this uncomfortable problem with the integrated music player in the TomTom Spark. Now you can leave your phone at home and listen to your favourite playlists directly from your wrist,” Peter Frans, Co-founder of TomTom International, said.

He also said although India is not among the top five markets for TomTom, it sees an opportunity in the country with rise in health consciousness in terms of increasing marathons and people getting more active.

When asked about their target audience and sales, TomTom said that were only focussing on runners. Although Frans didn’t give India specific numbers, he said that TomTom fitness watches have a global market size of 500 million and the wearables category was seeing a double-digit growth.

Hitesh Ahuja, Country Sales Manager, TomTom India, justified the launch with the new features of the watches and pointed out the music playback feature.

The company also said that they didn’t expect the user to wear these watches throughout the day and added that these will be sold through all online retailers and offline via Reliance Trends. It also said that it will phase out its earlier products and they will only be available until stocks last.