Lifecycle Marketing Manager

PayScale is the world leader in modern compensation software. We believe data-informed discussions about compensation benefit both employers and employees and that greater pay transparency promotes equity, engagement and employee retention. We are bringing the dark art of compensation into the light by helping individuals understand the right pay for their position and more than 7,000 businesses retain and manage their largest investment: their people.

We’re transforming the compensation industry and are looking to bring on talented professionals like you with diverse perspectives. At PayScale, we acknowledge and value our differences as well as our combined strengths. We want all employees, regardless of their background, to feel respected personally and professionally. We foster a working environment that generates new ideas, promotes ownership and experimentation and encourages highly motivated individuals to be truly creative. Are you forward-thinking, tenacious, and inventive? If so, PayScale may be the perfect place for you to grow your career!

Job Description

The Lifecycle Marketing Manager will play a strategic role in owning the development of the customer journey, defining landmarks along the way, and executing programs that drive deeper engagement with PayScale Customers to increase retention and increase revenue per account.

Act as owner of customer journey, develop the journey map, gain team alignment with Marketing, Product, Customer Success, and Sales

Gain deep customer empathy and understanding of the challenges and triumphs that our users encounter as they use PayScale product(s)

Design and execute customer marketing initiatives with a focus on adoption and revenue/ account expansion

Support cultivating of customer evangelists

Partner with Training teams to ready and enable Customer Success Managers in adoption and expansion activities

Build and introduce enablement tools including brochures, web copy, and presentations that support cross-sell and upsell

Analyze and monitor the impact of programs, using insights to constantly improve approach

Qualifications

Success in this role requires a passion for marketing, eagerness to try and learn new things, and some knowledge of best practices around effective messaging, funnel optimization, deliverability, customer segmentation, reporting, analysis, and testing strategies.

You would be a phenomenal fit for this role if you possess the following:

A customer-first mindset when approaching projects

3-5 years in marketing, sales, or customer success in a B2B SaaS environment, preferably in the HR Tech space

Track record of successful collaboration with Product, Sales, and Customer-Success teams on marketing initiatives that drive revenue

Exceptional writing, communication, and speaking skills

Experience working with business partners on marketing initiatives a plus

Organization and efficiency — you can take on complex projects and own them from start to finish

Additional Information

PayScale provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. PayScale complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

Benefits We Offer:

Unlimited Paid Time Off policy

100% company paid medical/vision/dental/prescription premiums for employees (50% for eligible dependents and partners)

Location

PayScale's headquarters are located in the heart of the action in Seattle's historic Pioneer Square neighborhood.

An Insider's view of PayScale

How would you describe the company’s work-life balance?

We pride ourselves on providing balance to our employees! Unlimited PTO, summer office closure during the week of July 4th, consistent 40 hour work weeks, etc. We believe that if our employees have a life outside of PayScale that they will be more productive, more innovative, and that ultimately they'll decide to stay with us longer :)

Chris Stiemert

Director, Talent Acquisition

What projects are you most excited about?

On the sales team we're constantly innovating the ways that we communicate the value of PayScale to prospective customers. New features and products are added all the time, and it's exciting to work together to find the most effective way to let potential buyers know what's in it for them.

Mackenzie Fuentes

Sales Development Representative, Team Captain

What’s the vibe like in the office?

It’s a beer on a bad day, a coffee on a rainy Monday morning. The ups and downs come with the stress of work and real life, but with that the true comfort of coworkers who know what’s going on and assist where they can. It’s a good place to be and a better place to work.