Bless English design company Hulger, for they have unraveled those horribly twisted contraptions that are low-energy, long-life green lightbulbs. This is Plumen 001, which actually looks so good on its own that you will not need a shade for it.

And like those ugly light bulbs, the Plumen 001 uses 80% less electricity than incandescent models, lasting eight times longer. [Plumen via Likecool]