In the retail business, large distributors boost the sales of their own brand products through strategies aimed at consumers who prioritize the price factor over other elements when buying.

Globally, the tendency to buy private label products is becoming more and more evident in markets, as companies engaged in the retail trade of other products, such as supermarket chains, are capitalizing on their experience by placing their own products and competing with their suppliers.

In order to grow their brands, one of the bets that restaurants in Costa Rica are making is to market their products in supermarkets.

In the Costa Rican market there are companies that have taken several years to begin the process of marketing their products in supermarkets, because they must meet multiple requirements, such as health records, labeling standards, bar codes, among others.

The site is in Sardinal de Carrillo, Guanacaste. It has a construction area of 51 thousand square meters, 2 sheds and a refrigerated network of 7 chambers for product maintenance and 2 freezing tunnels.

In a statement issued by the government, it is indicated that on July 24 began operations the first stage of the Regional Wholesale Market Chorotega, in which some 6,500 producers of Guanacaste and Upala will market their products directly.

Meeting the demands of consumers who increasingly seek responsibility in the production chain and balancing sales between physical and digital formats are part of the challenges faced by businesses in Panama.

The CEO and president of Grupo Rey, Hernán Muntaner, points out that globally the sales of modern channels such as hypermarkets and supermarkets are decreasing, giving way to other forms such as online channels and discount stores.

The supermarket chain accuses the Ministry of Economy of Costa Rica of not carrying out adequate controls to avoid the practice of selling rice with another product added as a gift, known as bandeo.

The practice reported by the supermarket chain before the Contentious-Administrative Court on June 20, in which the Ministry of Economy, Industry and Commerce (MEIC) is accused of not controlling it, is known as "bandeo" and is prohibited by a decree that has been in force since April 4, 2017.

During 2018, 345 environmental impact studies were presented for the construction of commercial buildings in Central American countries, with Costa Rica and El Salvador representing the largest share of the estimated investment.

The interactive platform "Construction in Central America", compiled by the Business Intelligence Unit at CentralAmericaData, includes an up to date list of public and private constructionprojects for which environmental impact studies (EIA) were submitted to the respective institutions of each country.

Between 22% and 25% of the population that moves daily through the Greater Metropolitan Area of Costa Rica does so through the central areas of San José, Heredia, Alajuela and Cartago.

An analysis of Costa Rica's floating population, developed by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the characteristics of the people who move from one place to another every day through the streets of the Greater Metropolitan Area.

The right choice of the marketing system and the partners who will sell the product is key to compete profitably with other options with lower prices.

Ariel Baños, price management specialist and founder of Fijaciondeprecicios.com, explains how through proper marketing, it is possible to compete against the prices of companies manufacturing their products on a large scale and at lower cost, such as those made in China.

Businessmen from the commercial sector in Costa Rica expect for the Christmas season a sales behavior like that seen during the Black Friday Weekend.

According to the Chamber of Commerce, the moderate growth of the commercial sector is the result of the uncertainty and economic slowdown that the country is going through, in addition to the increases in interest rates and the exchange rate.

The fall in the automobile and construction materials sales was determinant in the increase of only 1.6%, which is forecast to close the year by companies in the commercial sector in Costa Rica.

Representatives of the Costa Rican Chamber of Commerce (CCCR) reported that expected growth for this year will be only 1.6%, significantly below the 3% average annual increases that have been reported in previous years.

In El Salvador, the Legislative Assembly approved a ban on the importation and commercialization of fuels with a high Sulphur content, mainly diesel for vehicular use.

From the Legislative Assembly statement:

According to the Legislative Assembly, the import and commercialization of fuels with a high sulfur content was banned, mainly diesel for vehicular use, which must be fully applied based on the resolution of the Consejo de Ministro de Integración Económica de Centroamérica (COMIECO), where a commitment to import and commercialize only fuels with a low sulfur content was signed.

In a new attempt, the authorities of the Regional Electricity Market announced the beginning of the feasibility study for the creation of a market through which electricity can be commercialized between Central America and the North American country.

Currently, Guatemala is the only country in the Northern Triangle that directly commercializes energy with counterparts in the Mexican market. According to reports, El Salvador has also shown interest in buying energy from the northern country, but through the Regional Electricity Market (MER).

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