Why Do Books Have Blank Pages? Jake Rossen Despite seeming incongruous, a page in a book without words is something we encounter so often we rarely stop to think about it. Pick up virtually any hardcover or paperback title and you’re bound to see at least one or two...

A better kind of discoverability: An interview with the creators of Backlist by Mark Krotov In publishing, you often hear about “discoverability,” a rather long word that refers to a book’s opportunity to be discovered by readers. There is, of course, no better...

Are paper books really disappearing? If the printed word becomes a thing of the past, it may affect how we think. By Rachel Nuwer - from BBC.com When Peter James published his novel Host on two floppy disks in 1993, he was ill-prepared for the “venomous backlash” that...

by Helen Lewis - Founder of Literally PR helenlewis@literallypr.com www.literallypr.com @literallypr @theauthorschool Extracts from Helen Lewis's presentation at the AuthorCraft event at the Institute of Directors in February Seek word of mouth...

The Psychology of What Makes a Great Story “The great writer’s gift to a reader is to make him a better writer.” By Maria Popova “Stories,” Neil Gaiman asserted in his wonderful lecture on what makes stories last, “are genuinely symbiotic organisms that we live with,...

Top tips for how to get a cookbook published One publish and two authors from the food world, give you their top tips on how to get your idea published KATE LOUGH writing in the Evening Standard Is it your dream to write a cookbook? Then make sure you read the below...

by Jessica Barrah In January it’s natural to want to start afresh, to make this the year you really achieve your dreams. The fantastic thing about self-publishing is, there’s nothing holding you back. You don’t have to wait for anyone to get back to you about your...

Five Marketing Models for Self-Publishing Success Finding a publicity plan that works for you By Jane Friedman | There’s no shortage of marketing and publicity services that promise to help self-published authors secure media attention and book reviews and increase...

5 Things Every Author Needs to Understand about Book Cover Design Brooke Warner Publisher of She Writes Press; President of Warner Coaching Inc.; Author of 'What's Your Book?' and 'Green-Light Your Book We all know that books are, in fact, judged by their covers....

By Kurt Wagner Now that we know Twitter is building a feature to let users share longer tweets, maybe as long as 10,000 characters, that could have big consequences for publishers. The average Twitter user — many of whom freaked out about the news — will probably...