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Riviere28 Events Draw 700 to Riverfront in 2013

Thursday, December 19, 2013

Events hosted by Riviere28, the Detroit RiverFront Conservancy’s popular young and active professionals group, drew more than 700 young and active professionals to experience the excitement of Detroit’s riverfront this summer.

The season kicked off with an evening of bonfires and barbecue at “Light Up the Riverfront,” bringing revelers to enjoy fantastic river views from Milliken State Park. It was followed by “Soiree on the Greenway,” an exclusive party on the Dequindre Cut featuring food trucks, live music and graffiti muralists.

Riviere28 efforts continue evolving to engage ways to draw attention to the Conservancy while helping to raise critical funds for the Organization. Through a referral from the Riviere28 steering committee, the Conservancy was selected as the philanthropic partner for a new dining event, “Dine Drink Detroit.” During mid-October, 13 of the city’s most popular restaurants offered special food and drink menus with net proceeds of more than $1,500 benefiting the Organization. Riviere28 also launched a campaign in October on the Detroit-based crowd-funding platform, Patronicity, with proceeds to be directed toward the creation of a new mural on the Dequindre Cut next year.

Just this month, Riviere28 held a special fundraising night at Goodnite Gracie cocktail bar in Royal Oak. Representatives from the Riviere28 steering committee served as guest bartenders, with a portion of proceeds benefiting the Detroit RiverFront Conservancy. Almost $1,000 was raised for the Conservancy during the event.