SEMA eNews Vol. 22, No. 20, May 16, 2019

Compete in the 2019 SEMA Cares Industry Cup Challenge

The champion can display the trophy for a year with its company name engraved among the winners. It must then be returned in a Stanley Cup-style tradition, as it will be up for grabs again at next year’s Pinewood Drag Races, when the company will have a chance to defend its title.

During the Industry Cup Challenge—to be held during the annual Pinewood Drag Races at the SEMA Installation & Gala, Friday, July 26, at the Anaheim Marriott in Anaheim, California—sponsoring companies are divided into five divisions, where they race high-quality, child-built pinewood cars. Each division crowns a winning company, which then goes on to represent that division in an all-out industry race to No. 1.

The industry challengers each have a limited number of entrants in the following divisions:

Warehouse Distributors

Manufacturers

Media Groups

Rep Agencies

Service Providers

The champion can display the trophy for a year with its company name engraved among the winners. It must then be returned in a Stanley Cup-style tradition, as it will be up for grabs again at next year’s Pinewood Drag Races, when the company will have a chance to defend its title.

The donation cost is $1,000 per sponsoring company. The standard pinewood build rules apply to all competing vehicles. Vehicles are randomly assigned and the race is officiated by SEMA Cares volunteers.