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72 N-View 2010
MARKETING GROUPS
newsgency
training
Marketing Groups
Newsagents are joining marketing groups in increasing numbers, seeking networking opportunities,
bulk buying advantages, marketing assistance and the compliance offered by a brand.
newsXpress
Owners/Company structure
Mark Fletcher 50%; Graham Randall 50%
Number of members
168 as at 1st December, 2009
Distribution (national/state)
newsXpress has member stores in all
states and territories.
Mission statement
Our mission is to make newsXpress
newsagencies the most successful and
sought after newsagencies in Australia.
Cost to Join
$1100 inc GST application fee (sliding
scale for subsequent stores)
$1650 inc GST starter kit (includes
magazine header cards, business cards,
on hold message service, magazine
loyalty cards, various sizes of paper bags,
store branding posters, and much more)
On-going costs
$495 inc GST per month (sliding scale for
subsequent stores)
Support provided
• Exclusive supplier terms
• Exclusive product
• Access to the best team of business
support staff in the industry
• Access to every team member from the
Directors right through to our Leasing
Consultant
• Face to face contact every 4 to 6
weeks from our team of Business
Development Managers in each state
• Four member meetings per state, per
year in QLD, NSW, VIC & WA
• Regional Cluster Meetings on a regular
basis in areas such as NT and Far
North QLD
• Online member meetings using voice
and video for members who cannot
attend face to face meetings
• Marketing Support and POS in every
major season as well as other fringe
seasons
• Exclusive seasonal support for seasons
such as Graduation and Halloween
• Access to newsXpress exclusive sub-
brands – HOT ink! and Stationery Now
• Flyer and catalogue promotions
designed and controlled by newsXpress
• Local area marketing tools and advice
• National TV advertising for promotions
such as HOT ink! and Back to School
• Website pitched both at consumers and
packed with member tools such as a
customised page for each store
• Direct supplier relationships with a
host of suppliers
• Lease negotiation services
• Access to Category specialists in
Stationery, Calendars, Seasons, Gift,
Leasing, Marketing and Greeting Cards
• newsXpress in-store live radio with
content owned and controlled by
newsXpress
• newsXpress exclusive advice sheets
giving you simple and easy to
understand information to help grow
different areas of your business
Marketing strategies
• Magazines – comprehensive strategy
including advice sheets, loyalty programs,
plan-o -grams and data sharing
• Art – an exclusive creative centre and
flyer strategy available to all members
• Greeting Cards – phenomenal growth
and rebate structure which also
includes free access to the Hallmark
Alliance program
• Ink and Technology – an evolving space
with newsagents moving toward 40% of
their stationery sales to be technology
based sales
• Calendar strategy up to 70% margin in
calendars
• Gift strategy involves developing
exclusive relationships with local and
international suppliers
www.newsxpress.com .au
NEWSXPRESS PARAP,
DARWIN, NT
How long a newsagent? 12 years
Why a newsagent? Deborah’s
love for greeting cards and gifts
Intentions to stay? No problems
Joys? Lotto wins
Trials? Security violations
I’d love to ... get fitter and
learn to kite surf
Philip Kobelt