Muckleshoot Indian Tribe

Auburn,

Events Center / Arena Feasibility Study

In 2007 the Muckleshoot Indian Tribe selected B&D to complete a feasibility study for a potential new events center to provide a home for, among other potential tenants and events, an NBA franchise. The study considered a site owned by the tribe in Auburn, Washington near Seattle and concentrated on the market feasibility of the location. Our scope of work included a demographic and drive-time analysis, a series of corporate interviews, a program and site capacity analysis, and the development of a project budget. Our specific goals were to measure, evaluate, or quantify the following: the market accessibility of the proposed site for fans and patrons; the market accessibility of the proposed site for regional businesses offering support through premium seating, advertising, and sponsorships; the physical capacity of the site and location to support an events center with an NBA tenant; and the project budget for an events center on the proposed site. We also studied all arenas hosting an NBA franchise and inventoried club seat, luxury suite, capacity, attendance, and naming rights data focusing on the programs and performance in comparable markets. Our final project concept was defined through building program, site capacity, and parking analyses. In the end, we identified a development consisting of 777,000 SF, with a total project budget of $415 million.

Brailsford & Dunlavey

is a national program management firm offering innovative program management services, from strategic planning through implementation.