Gamification

Client challenges

Project scope

Our client is a full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The client wanted to set up a customer engagement program through the use of gaming elements. They created a competitive environment to enable customers to participate in athletic events using gamification concepts.

Solution

Mobile application

For this, DataMetica developed a mobile application that integrates with wearable devices like Jawbone to capture various health related matrices as well as the participation of the various events and reward them with goodies, points, and offers. This app could also rank the participants across geographies. Support for event notification was also added in the app.