TORRANCE, Calif., Oct. 9, 2013; Toyota reported that its most advanced technology passenger car, the Prius Plug-in,
will be available to customers at a substantially reduced price beginning
with the 2014 model year.

Toyota has reduced MSRP on the 2014 Prius Plug-in Hybrid by over $2,000,
making the starting MSRP $29,990 (excluding DPH). This price repositioning
on the base Prius Plug-in Hybrid is not accompanied by any reduction in
vehicle content.

The 2014 Prius Plug-in Hybrid is well-equipped (similar to a Prius Three),
but adds these appealing features:

1 additional year of
Roadside Assistance through ToyotaCare, for a total of 3 year

Pricing for the 2014 Prius Plug-in Advanced model has also been adjusted to
make the model more accessible to consumers with a $4,620 reduction in MSRP
to $34,905 (excluding DPH). The Prius Plug-in Advanced will still offer
popular features including:

The 2014 Prius Plug-in Advanced will offer DRCC (Dynamic Radar Cruise
Control, PCS (Pre-Collision System), LED headlights and fog lights as part
of an optional Technology Package for customers seeking the highest level
of technology.

Production of the 2014 model year Prius Plug-in begins in October with
pricing taking effect when these models arrive in showrooms in November.The
Prius Plug-in qualifies for a Federal Tax Credit of up to $2,500 in
addition to the State of California’s Clean Vehicle Rebate Program
(CVRP) which offers a $1,500 rebate. Information about the Federal Tax
credit and vehicle eligibility can be found HERE

The 2014 Prius Plug-in is also eligible for the State of California’s
HOV lane sticker details HERE.

The Prius Plug-in is available in 15 states (California, Oregon,
Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode
Island, Connecticut, New York, New Jersey, Maryland, Virginia and Hawaii).
For special deals in your local area, please visit www.buyatoyota.com.

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