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Twitter appears to be testing a new feature that will let users
buy items directly through links embedded in retailers’ tweets.

Yesterday, Re/code reported seeing “Buy Now” links embedded in
tweets from shopping app Fancy. The links were no longer visible
today, suggesting the feature may have accidentally been turned
on for a period of time before being taken down again.

Although one user said the Buy Now buttons took them to a
checkout page inside of the Twitter app, Re/code said the buttons
did not work when it tried to click through. The buttons were
visible on mobile, but not on Twitter's desktop interface,
according to the
report.

In screenshots, a picture of the merchandise appears with a
description and price next to the merchant’s name. In one image,
a Nest Learning Thermostat is priced at $250 million, confirming
the feature is still very much a mock-up.

Twitter and Fancy did not immediately return Entrepreneur.com's
request for comment.

The new move would mark a first for Twitter, which is already
being used as an e-commerce tool by other companies. Earlier this
year, Amazon found a way to sell directly to Twitter users by
launching the #AmazonCart hashtag, which allows users to add items to
their Amazon shopping carts through tweets. The Amazon
feature, however, still does not allow users to check out through
Twitter.

Twitter doesn’t earn any revenue from #AmazonCart as it does from
sponsored tweets but it's unclear what the revenue sharing terms
will be for a new feature like the Buy Now button. The new
function, however, could allow users to make purchases from
inside of Twitter without broadcasting what they’re buying to all
of their followers.