digits: Martha Stewart Living In Play

Martha Stewart Living named a new president and operating chief and hired Blackstone to pursue options such as partnerships, putting itself in play. Russell Adams reports on digits.

This transcript has been automatically generated and may not be 100% accurate.

... AllThingsDigital is listening ears in IPO filing but eighteen he's making a bigger price ... for its four G starting this summer will have details on that I'm much much more today ... on Digits good afternoon and welcome I'm Lauren Goode with the law Street Journal digital network joining AMP that today ... Jennifer Valentino these ... I lesser ... digits plotters is a news editor things for being here is good to have you ... of the first before we get to Tech News the ... Martha Stewart living ... and living on the media ... as an investment firm Blackstone Advisory Partners and to explore options adding the company and buying joining us with the story ... is Russell Adams from the law Street Journal Russell things for the ages of those moments ago ... Apple store is on the beest dot com the first time ... tell us you know what's been living isn't see with what's going on ... what are they ... she found it has ... has decided to explore strategic options and has said today that sacked the entire Blackstone's actively to to look at ... him and review ... options from potential investors which could ... include but isn't limited to certain limited to accept Haendel at a ... low if anyone isn't actively bidding at the moment for the ... still living really active bidders although in the past the ... register has been reluctant to sell or give up control of the company in the past but in the past it has been approached by a number of strategic buyers ... why does it make sense of Mediabrands that have a ... large female following line from the what's to come to mind or Kirsten Meredith and even even TimeWarner with me ... as for companies that are ... approaching the more or all interested in how we don't know ... since I left a few that have registered as an uptick in a poll asking what is spring and now ... well you know one thing it's that time ... she and her brand is still very ... very powerful which is just getting ... and ... are increasingly in recent years ... as the magazine industry has been battered by the recession which become more important is the sort of ... leveraging the power of the plan ... now telling us that emerging markets in your to do that ... and to grow their merchandising nice to business they really have to invest overseas reached epic Apple in a ... play ... on ... Yelp ... what was happening merchandising arm of the company that maintains that in your story mentioned that last year I ... was that the partnership ended ... its years ... of the key marketing and sales the distribution of the brand to K-Mart what else is going on here in terms of merchandising that mean to serve its purpose ... well yet and that's that's the big thing in the early last year and that the deal that they had with the Sears and Kmart expired and that deal was great for Martha Stewart because ... they got for for much of that time they got a set figure ... regardless of how the out of merchandise sold in stores ... once that expires the really taken a lead and ... didn't adding partner or partners ... little by little since then but it's it's it's been a rough sorts long and they still haven't ... caught up to it