Burger King Ltd will bring a taste of spring into its flame-grilled range with the introduction of its new Lamb Flatbread this Easter.

This marks the first time Burger King Ltd has featured lamb on the menu nationwide .

The new Lamb Flatbread will be supported by an integrated marketing campaign around the central creative of ‘Hungry like a Wolf’. The campaign features the first advert from CHI & Partners, since they took over the account in August 2011.

Premiering on Monday 2nd April, the irreverent 30 and 10 second adverts will show a couple sitting in a newlook Burger King Ltd restaurant on an awkward first date, tucking into the irresistible Lamb Flatbread. As the boyfriend wolfs down his tasty Lamb Flatbread, the girlfriend notices that he is starting to transform, before her very eyes, into a werewolf. But rather than draw attention to the animal instincts clearly taking over him, she silently motions and tells him he has a bit of sauce on his chin.

The TV campaign will be supported by in-restaurant advertising, created by Open, as well as Facebook activity, created by Pancentric Digital, which will give fans the chance to transform themselves into a werewolf via a unique app called ‘The Wolveriser’.

The succulent new Lamb Flatbread contains a flame-grilled lamb patty, served in an oven baked rosemary flatbread, with a selection of the freshest ingredients including freshly sliced onions and tomatoes, lettuce, mint yogurt sauce and spicy habanero ketchup.

Jo Blundell, Burger King Ltd Marketing Director UK and Ireland comments: “The launch of the Lamb Flatbread is a really exciting moment for the Burger King Ltd brand. Not only does this prove that we are continuously leading the way when it comes to product innovation, it also underscores our commitment to premium and fresh food.

“The new flame-grilled Lamb Flatbread has been designed to inspire the senses and spice up our menu with its mix of fresh salad and taste-tingling sauces, giving it an authentic homemade flavour that will have people coming back for more.”

The mouth watering new Lamb Flatbread will run alongside the successful King of the Day value promotion this Spring. King of the Day offers customers the chance to buy core flame-grilled burgers like the iconic WHOPPER® or the Chicken Royale for just £1.99*.

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