Timișoreana - Clean Gold

Timișoreana - Clean Gold

In the context of the huge street protests that sprung in
Bucharest to stop the cyanide- based mining project in Roșia Montană we created a
reactive ad stating that the beautiful golden color of Timișoreana lager beer is
“the only gold we need”. The ad gathered record shares and likes on Timișoreana
Facebook page. We followed the initiative by placing a billboard in the middle of
University Square where protesters gathered each night.