Jacobs Media Techsurvey8 Debuts Important New Data At Worldwide Radio Summit

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April 3, 2012 at 3:50 AM (PT)

The JACOBS MEDIA TECHSURVEY 8 -- an all-industry radio survey that measured how radio listeners from nearly 200 stations react to social platforms and digital technology across all major radio formats -- will debut, at noon on FRIDAY, APRIL 27th at THE WORLDWIDE RADIO SUMMIT 2012, sponsored by ALL ACCESS and A&R WORLDWIDE. http://www.worldwideradiosummit.com

JACOBS MEDIA President FRED JACOBS told ALL ACCESS, "After seven years of these studies, we have a long list of topic areas relating to technology. This year's survey will include never before shared info about PANDORA, FACEBOOK and TWITTER, smartphones, in-car entertainment systems, tablets, streaming, and a wide range of activities that attract radio listeners. We'll have a special focus on apps, and the motivations behind why people 'like' a station's FACEBOOK page."

Here are some things that will be revealed, according to JACOBS:

1. We actually answer the question, "Is PANDORA radio?" and this one will have the industry talking. We also have a series of questions about how broadcasters can better compete against PANDORA. And while looking strong, PANDORA has some competition in its rear-view mirror.

2. There's been a shake-up in the smartphone pecking order -- has APPLE has been usurped by ANDROID. But their lead may be short-lived, and we show why.

3. FACEBOOK looks huge and steady, but two other social media platforms are showing impressive -- and surprising -- growth.

4. Our tablet findings are amazing -- and they provide even more reasons why we're predicting that 2012 will be an incredible year for this new gadget.

5. With all the new media competition, we drilled down into what listeners are now looking for from their favorite broadcast stations. There's some great stuff here.

6. We have solid data that shows that the car dashboard is the next major battleground for radio.

THE WORLDWIDE RADIO SUMMIT will highlight some of the most important issues impacting radio today, while also focusing on the future of this crucial broadcast medium. Among the topics being addressed are new ways to reach consumers, radio's influence across multiple platforms, new business models, new technology, streaming advances, radio device development and creative programming, as well as radio’s overall impact in breaking artists.