Medical tourism – beyond the hype

The Medical Tourism market is growing, and is connected heavily to hospitality and other travel factors. While many businesses are committed to investing in marketing and branding, the medical tourism sector is still spending few dollars mostly on the wrong marketing channels. The outcome is clear.

We have vast experience in assessing the feasibility of destinations/hospitals/doctors in succeeding in this extremely competitive category. We excel in promoting destinations for Medical Tourism purposes, and we represent destinations promoting Meetings, Incentive Travel, Conferences and Events (MICE) in markets inside and outside the U.S.

Those who understand this unique market know the essential connection between the two categories.

Above all, we build our clients’ brands and make them known and desirable to their relevant target audiences.

We worked with some of the largest and best-known Healthcare, Travel and Hospitality brands in the US and abroad. We have developed successful brand positioning and programs for a diverse group of clients.

Anderson Podiatry Center – In May 2013, our colleague Maria Todd, one of the most well known experts in the healthcare business, who introduced us to Poudre Valley Foot & Ankle Clinic, contacted us. That client decided to work with us, and within weeks, we toured the 3 clinics they run in Colorado and Wyoming, and proposed a plan. (more)

Global Expert in Medical Tourism –One of Ilan’s business category specialties is Medical Tourism. As a marketing/advertising/branding executive for many years, Ilan had the opportunity to work with both tourism and healthcare clients. This experience works well within the medical tourism industry, where both hospitals (more)

Rehabilitation Institute of Chicago – Healthcare marketing can be highly technical. It’s hard to keep in touch with the needs of customers (prospective patients and families) when you are trying to explain complex medical or scientific information. The Rehabilitation Institute of Chicago, the largest physical rehabilitation hospital in the U.S., (more)