3. Get to Know Your Target Customer

It is important to have a really detailed picture of your ideal target customer: those customers who will generate you the best long-term business value.
This competitive marketing strategy article
provides some steps to follow to put together a target customer profile for your product or service.

4. Describe Your Unique Selling Proposition (USP)

Once you know your target customer, and the specific pain points that your product or service addresses, then you can articulate your Unique Selling Proposition or USP. Basically, your USP should be a concise description of the ways in which your product or service is the best at solving that pain point, articulated in terms of customer benefits.

5. Define Your Marketing Goals

You can’t write a marketing strategy or plan until you know what the goal of your marketing efforts is. Are you trying to increase revenue from existing customers? Are you seeking new prospects? Is your goal to grow market share, increase revenue, increase customer lifetime value, or something else?

6. Identify Your Marketing Strategies

You are now ready to write the marketing strategies. These are basically the rules that will guide your tactical marketing decisions. For example, if your target customers rely heavily on the advice of a particularly influential company or figure, then an important strategy might be to execute some joint marketing activities with that influencer. Come up with a list of 3-5 key marketing strategies. Each strategy should support your marketing goal, drive home your USP, and address your target customer's pain point.

9. Review Marketing Results & Re-assess Your Plan

Your marketing plan is not a static document. You should measure results from your marketing activities, and re-assess your plan on at least a quarterly basis.

By following these nine easy steps, you will be able to write a marketing strategy that will drive significant business results. Take the first step, by starting with Step #1: Your Marketing Research Plan.