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Cash flow (CF) is the Holy Grail. It’s the lifeblood of your business. Knowing how to pick the right mix of marketing tactics to boost your CF pot will be of tremendous value to the future of your company.

What’s one of the most enjoyable memories you have from visiting a restaurant? There were some amazing marketing recipes at play here that allowed you to remember this occasion and store it in your “magical experience” life drawer. Most things happened unconsciously, other you were more or less aware of.

For small business owners: discover the misleading passion vs. strengths idiom. Learn how to identify your unique strengths in business so that you can effectively sidestep obstacles, maximize outcomes and savor life’s amazing treasures.