Speaking to the Guardian, Chris said "The idea of a monster under the bed is by no means new but the ad does seem to bear a close resemblance to my creation – a big blue unthreatening monster who rocks the bed and snores loudly."

He added "Needless to say, I think Mr Underbed is a lot more appealing than Moz, but of course, I’m biased. I’ll be fascinated to hear John Lewis’ thoughts on the matter."

While there are certainly similarities, John Lewis are yet to respond.