ACT-ON
MARKETING AUTOMATION PLATFORM

Marketing’s Reality:

Adapt to your customers’ unique needs at each stage of the buying journey, or risk losing business to your competitors.

Adaptive Journeys Enables Smarter Marketing

Our intuitive and integrated marketing automation platform is built to help marketers, like you, respond and engage at every step of the customer journey. With Act-On, you’ll have the insight to make data-driven decisions resulting in an exceptional customer experience – that’s both relevant and personalized.

Act-On’s innovative capabilities enable you to leverage machine-learning data to make your marketing programs work for you, not against you. How, you ask? By delivering on our Adaptive Journeys vision and releasing new features each quarter that’ll help rocket you to marketing automation success!

SEE ACT-ON IN ACTION

“The product has an attractive low entry price; the user interface is consistent and simple, with many tasks guided by wizards & templates… Act-On’s vision has grown from its initial goal of providing a “demand gen engine” to enabling marketing’s new role as the architect of multichannel engagement across the life cycle.”

“Of all the marketing automation platforms I’ve used, Act-On’s is the easiest for developing and editing content. I especially love that you can convert an email to a landing page without having to recreate it.”

ASHLEE BARTKOMarketing Manager, Touchtown

Build Prospects’ Trust.

Keeping up with buyer’s expectations is becoming ever more challenging. Prospects demand more personalized messaging – based on their unique needs and preferences –
to aid them along their customer journey.

“Act-On helped us see our audience as a collection of distinct individuals, and it empowered us to segment our list and deliver targeted messages that moved them to action.”

CYRIL MANNINGDirector of Communications, Save the Bay

Win More Deals.

Empower your sales team with more intelligence so they can focus on prospects with a higher propensity to buy, and have more informed conversations – driving shorter sales cycles and more revenue for your business.

“With Act-On, our sales team feels empowered — the website prospector tool enables them to see which leads are interacting with our campaigns, with scoring to help them know where to focus and prioritize.”

KIM MARCHBANKMarketing Director, TechSpace

Grow and Retain Customers.

Go beyond the sale. Create a unique customer-centric experience with thoughtful and continued communications to ensure high satisfaction rates, low churn rates, and lifelong brand advocates!

Understand customer engagement at the account level
and target messaging with attributes unique to that account

Drive product adoption, upsell and cross-sell opportunities, customer satisfaction, and brand loyalty
with our easy to use email composer that empowers any marketer to send off personalized messages to customers.

Drive product adoption, upsell and cross-sell opportunities, customer satisfaction, and brand loyalty
with our easy to use email composer that empowers any marketer to send off personalized messages to customers.

“As soon as a prospect makes a purchase, we want to ensure they get the most out of their products. We use Act-On to send product tips and tricks, newsletters, training webinars, and more. Act-On has helped us maintain our 99.5% customer retention rate.”

MIKE RETHAGEVP of Customer Success, TouchTown

Make Your Brand’s Voice Heard.

Your brand’s voice is the message you portray to the market that represents your company values and how you differentiate yourselves against competitors. This promise you’re making to your customers needs to be infused at every stage in your company’s growth and your customer’s lifecycle.

Maximize your brand messageacross more digital channels with a social strategy that drives engagement

“With Act-On, we can monitor the digital footprint of our prospective customers as they navigate our site to better understand their challenges and supply them with the best content to help them through the discovery process.”

“When you have separate systems it’s really hard to track accurate ROI and revenue back to a campaign, but with the reporting tools in Act-On directly tied to Salesforce – with those numbers – we’re getting real dollar amounts back to our campaigns.”

ASHLEE KAYSCreative Project Manager, Vitalware

Eliminate Data Silos.

Marketing technology works best when it’s connected – make sure the other apps you use are integrated with Act-On to get the most out your marketing automation implementation.