As the official broadcast audio partner of the NFL, we kicked off Super Bowl weekend in style with an exclusive Super Bowl 50 Pre-Game Party featuring performances by country stars Chris Young and Trace Adkins.

GRAMMY-nominated Chris Young (top photo) and Trace Adkins (bottom photo) performed live in San Francisco at the Westwood One Super Bowl 50 Pre-Game Party.

Dr. Drew, host of the popular radio show Loveline, in front of one of the Popchips display setups throughout Westwood One Backstage at the 58th Annual GRAMMY Awards.

3. Amplify with social media.

Selena Gomez chatted with Jillian Gutowitz of the radio show Zach Sang & the Gang at Westwood One Backstage the weekend of the 58th Annual GRAMMY Awards.

Nathan Sykes of the hit band The Wanted received more than 28k likes on his Instagram post at Westwood One Backstage.

At WWO Backstage, singer Trevor Jackson retweeted 93.9 The Beat’s post to his more than 200k Twitter followers.

New York’s NASH FM 94.7 got a lot of likes for country star Thomas Rhett at Westwood One Backstage.

4. Connect local retailers to major national pop culture events.

Planet Fitness in Dallas wanted to grow its Millennial customer base around the New Year resolution time. They utilized Cumulus Media’s two major country radio stations and tied into Westwood One’s 58th GRAMMY’s weekend events with a text-to-win promotion — resulting in thousands of entries.

Our next upcoming event will be the Academy of Country Music Awards, April 1-4, in Las Vegas. We offer both local and national activation opportunities. Contact activate@westwoodone.com or your local Cumulus radio representative for more information.

Westwood One, the national-facing arm of Cumulus Media, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio broadcast network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, and the Billboard Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening.