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Press Release

02/06/2004

Vice Chairman S.S. Kim Named New CEO of LG Electronics

Seoul, Korea, September 30, 2003 - LG Electronics (www.lg.com) named Vice Chairman S.S.Kim as the new CEO on September 30 following Mr. John Koo's resignation as LG Electronics chairman.

Seoul, Korea, September 30, 2003 - LG Electronics (www.lg.com) named Vice Chairman S.S.Kim as the new CEO on September 30 following Mr. John Koo's resignation as LG Electronics chairman.

Since entering LG Electronics in'69, the new CEO has been working at the digital appliance company for 35 years. As such, he has witnessed LG Electronics' growth. He is well known and respected as a reform-minded businessman with outstanding leadership skills and strong drive and initiative.

In particular, he proposed the six sigma innovation and knowledge-based management campaigns across the board, spearheading the company's reform activities as a field-oriented entrepreneur. He likes to talk with employees, without the air of someone who is a high-ranking company official.

Since January 2003, Mr. S.S.Kim has been serving as LG Electronics Vice Chairman & CEO and head of digital appliance company. He was selected as the Star of Asia for 2003 in June by the Business Week.

"I feel overwhelmed by such great responsibility. Based on Mr. John Koo's achievements as the former chairman and CEO, however, I will do my utmost to help LG Electronics rank among the world's top three electronics and information communication companies by 2010," new CEO S.S.Kim said.

On the other hand, Chairman John Koo is the eldest son of Mr. Koo Tae-hoe, one of the LG founder families. The LG is set to spin off LG Cable and relevant affiliate companies in accordance with the nation's fair trade law. + About LG Electronics

LG Electronics (Korea Stock Exchange: 6657.KS), established in'58 as the pioneer in the Korean consumer electronics market, is a major global force in Electronics and Information & Communications products. More than 55,000 employees working in 73 overseas subsidiaries and marketing units around the world, strengthen LG Electronics' core competencies in three main business companies: Digital Appliance, Digital Display and Media, Telecommunication Equipment & Handset. LG Electronics is focused on promoting Home Network and Mobile Network businesses based on cutting-edge multimedia application technology along with Information and Communication Technology as its core business areas. For more information, please visit www.lg.com

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