WHAT IS SEARCH ENGINE OPTIMIZATION?

When it comes to Boise business owners, most know that it’s important to get found in major search engines like Google, Yahoo and Bing. However, they don’t know where to start.

How does your website show up for different keyword search terms in search engines?

Search engines like Google, have very specific guidelines. Google calls it Webmaster Guidelines. These guidelines are designed to help website developers build and integrate Google’s best practices into the website. These practices include technical, practical, and basic techniques that allow Google to efficiently crawl and rank your website.

Likewise, if you don’t follow these guidelines, Google can enforce penalties. The penalties can include partial to full removal from their search engine result pages for violations.

What is Search Engine Optimization?

Search engine optimization, or SEO, is the process of increasing a website’s visibility in major search engines by implementing best practices from each search engines quality guidelines.

Google has a fantastic free resource called their SEO Starter Guide that is worth checking out.

If you need help improving your search engine rankings, we’d love to start a conversation and learn more about your business, and what we can do to help!