Copy Chief | Restaurant.com April 2015—February 2017 Writer, conceptor and content manager for all B2B and B2C initiatives Content researcher, developer, strategist and contributor for three Wordpress blog to spark engagement and reinforce thought leadership Concepted e-commerce themes for all digital promotions, holidays and social campaigns Wrote product descriptions and content for a wide range of merchandise, ticketed events and services Mentored and managed junior and freelance writers Developed multiple lead-generation and retention email campaigns for consumer and business audiences Established brand guidelines for business incentives division Created content calendars for three divisions Worked with web developers to improve UX and create branded (fun!) error messaging

Advertising Manager | Eastern Accents Home Furnishings February 1996—October 1999 Created all print advertising, including ads, catalogs and trade show materials Developed branding and voice for three divisions Managed trade show booth at High Point Furniture Market