The slick interior of Les Aviateurs will mark the arrival of IWC Schaffhausen’s first ever bar conveniently located next to the Swiss watchmaker’s boutique in Geneva.

Based off the aesthetic cues of an exclusive gentlemen’s club, the bar will aim to marry the world of IWC’s Pilot’s Watches to the real world’s quintessential lifestyle. Guests will be able to immerse themselves in the early years of aviation with memorabilia highlighting aviation pioneers such as Antoine de Saint-Exupéry.