The
campaign kicked-off earlier this month with PETPET roadshows at
various locations around Klang Valley, offering parents day and night solutions
in the form of tools and methods to help babies obtain uninterrupted play time
during the day and good quality sleep at night. Among the PETPET solutions are
PETPET Day Tape and Night Tape as well as sharing sessions by Dynas Mokhtar,
PETPET’s brand ambassador. Parents can also get their babies’ IQ level screened
using PETPET’s IQ toys at the roadshow.

“With this campaign
and roadshow, we hope more parents will learn and adopt some of PETPET’s
solutions to help their babies attain uniterrupted play time during the day and
better sleep at night

A
good night sleep are important to help babies achieve better learning abilities,”
said Low Chooi Hoon, General Manager of Disposable Soft Goods (M) Sdn Bhd.

PETPET’s
Night Tape is designed with Extra Absorbency Technology and made up of 3D Super
Dry Sheet which absobs urine instantly into the pad core and prevents backflow.
With Extra Gel Plus, it also locks away wetness quickly for longer usage and
skin dryness thereby ensuring skin stays dry and comfortable for long hours.
“PETPET’s technology enables babies to stay dry and comfortable for long hours
so that their sleep is not disrupted,” added Low.

According
to Dr. Edward Chan, Principal Consultant Psychologist of ChildPsychTM,
it is important for babies to get sufficient rest and sleep in order for the
brain to develop optimally. Optimal brain development enables the child to to
reach its full potential which includes acquiring social and thinking skills,
mastering the art of spatial and visual skills, developing strong emotional
intelligence as well as acquiring critical creative thinking skills. “There are
ways to help a child obtain uninterrupted sleep and these includes the right
diet, calming music, a soft blanket and also good diapers. Inadequate sleep
will result in slow or stunted growth which will lead to psychological and
learning problems as the child matures,” said Dr Chan.

At the media event, Dr Edward Chan and Dynas Mokhtar were
engaged in an insightful discussion on the essentials of good sleep as well as
the challenges of managing babies’ play time and sleep time. Dynas spoke on her
experience as a mother and how she overcame some of these challenges by using
the right diapers coupled with great tips that were offered to her by friends
and doctors.

In conjunction with the campaign, PETPET is also organising
the ‘Ambil Gambar, Like and Menang Photo’ contest that will win participants up
to RM30,000. This contest offers a platform for parents to share their success
in helping their baby achieve uninterrupted sleep through happy photos of their
baby as a baby can only be happy if he or she is well-rested and gets
sufficient sleep.