Welcome to Amco Vietnam

Amco Vietnam services

AMCO Research's mission is to provide highest quality standard for each project
we undertake. It is the reflective local insights and our meticulous approach to
fieldworks and recruitment that help us not just deliver consistent and reliable
dataset but also add a value of insight and phenomena identification to the
project.

We are working hard and continuing to strive for an uncompromised commitment to
market research quality and continuous improvements on fieldwork techniques to
meet new challenges of changing behaviour and quality recruitment is the way to
ensure quality data.

The list below shows our specialised services for qualitative studies. In
addition, we can help you design research project that is capable of retrieving
and revealing the right kind of data that can give you the right insights for
actions at the location of interest.

Focus Group & Recruitment (mini, standard and gang survey)
In-depth Interviews
Ethnographic studies
New Product Development
Hall Tests
Brand Research
Mystery Shopping
And these are what we can do to add the right values to your projects:

Expert in conducting patient/ doctor interviews or patient home visits for
healthcare studies
Focus group discussions with our team of ESOMAR standard expert moderators.
Expert in recruitment of authority respondents.
Fully in-house capabilities for qualitative researches.
Recording fresh data by taking notes simultaneously together with 100% recording
sessions.
Use of well-trained permanent researchers for all moderations.
Use of well-trained transcribers and translators in multiple languages.
Providing excellent and experienced simultaneous translators
Providing modern facilities for qualitative studies.
QUANTITATIVE METHODOLOGIES

From the simple to complex projects, you can trust in AMCO ability. We consider
“complexity” as a catalyst for us to grow and innovate to add new values to our
clients.

One unique project manager in charge of each study
All interviewers receive at least one day training or retraining on basic and
advanced interviewing techniques and procedures and one or half day with real
respondent interview for any given project on top of extra project training
requirements.
All interviewers for each specific project receive comprehensive training before
going into the field.
All interviewers for each specific project are required to take interviewer
technique and questionnaire test before going into the field, followed by
supervised mock interview in pair then actual targeted respondent interview.
All interviewers for each specific F2F projects are accompanied by a trained
supervisor for their first two interviews, following by 50% of subsequent
interviews.
Constant supervision of all telephone interviews, where 100% audio recording and
audited at least 30% by QC team.
After completion, all questionnaires are checked to be relevant and complete
30% standard random call backs applied to each interviewer during FW no later
than 7 days from each interview completion date.
GPS recording and monitoring real time locations of interviewers with
centralised random voice recording for auditing procedure applied to all CAPI
projects.