MARKETPLACE ROUND-UP

Six Phoenix-area manufacturers will add southwestern themes
to Super Bowl apparel and novelties -- including Bola Bola of
Scottsdale, which will produce Super Bowl XXX bolo ties
(NFL)....Indians closer Jose Mesa has secured regional deals with
Wheaties, Continental Airlines, Starter, Rawlings and Shirt
Explosion (ProServ)....The L.A. Sports Council is bidding to host
the '99 World Gymnastic Championships. The bid was submitted
jointly by the Council, Arrowhead Pond at Anaheim and the Orange
County Visitor and Convention bureau (L.A. Sports
Council)....Alan Bratton, a member of Oklahoma State's '95 NCAA
Championship golf team, has signed with IMG (GOLFWEEK, 12/16
issue)....Former prizefighter Jake LaMotta and son his Joe have
introduced LaMotta's Tomatta Sauce in a few New York stores and
by mail order (USA TODAY, 12/20).