Why Content is Central to Your Marketing Plan?

Our company offers article writing services. We fully understand just how important content is to a website, and that is not just because we are selling it. We know that quality content forms the backbone of a website, and if it is well-written, then your content alone can generate quality leads and, ultimately, put cash in your pocket.

Let us tell you why content is just so important when it comes to the marketing plan for your website.

The internet thrives on content

Everything online revolves around content. When people go online, they go online to consume information. In some cases, this may be to learn something about World War II on Wikipedia. Some may go to specific sites to look at funny cat pictures after a hard day at the office and, of course, some people are going to use the internet to enjoy a bit of quality adult entertainment.

If your site does not have information that a person wants, then why are they going to bother to visit you? They are going to go to one of countless numbers of other sites online which operate in the same niche as yours and get their information from there. It is those sites which are going to pick up business, whether it comes from advertising or a physical sale to a customer.

Basically, a site will need to be ‘useful’.

Build up your reputation

Ever see non-fiction books for sale? We have no doubt that if you are looking to buy a book about a specific topic, then you are more likely to buy it from somebody that has the right credentials. For example, if you want to learn about World War I, then you would buy a book written by a historian from one of the top universities in the world such as the Oxford University. You probably wouldn’t buy from some random no-name person who probably didn’t go beyond Wikipedia for their research.

The same goes in the internet space. You build up your reputation by demonstrating that you have knowledge about what you are discussing. If you have countless informative articles about your specific niche, then people are likely going to trust you a little bit more. When they trust you, they are likely going to buy more from you. They may even recommend you to their friends and family. If you do not have any content, then you are essentially saying either “I know nothing about my product” or “I don’t care enough to write about this product”

Stand out from the crowd

No matter what niche you are in, chances are that the bulk of competing sites are a little lacklustre on their content. If you take the time to produce some quality content, then people are more likely to spend cash with you. We are going to use the adult entertainment example here.

As you know, there are tons and tons of free porn websites out there. However, people are also spending a lot of cash on those premium sites, even though a lot of what is available is available on the free sites. Why? Because these are not ordinary xxx sites, they have worked incredibly hard to diversify their content and give people what they want. As a result, people are more than happy to part with their cash for it.

Search Engine Optimization

Finally, quality content will help with your SEO. You can’t rank in the searches without quality content. It is impossible. When you produce something of value, then people will link to it. The crawl bots will look at the content and determine that it is ‘useful’ content too. This is something which tends to come naturally with quality content.

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About Ankur Sandhu

Ankur Sandhu is presently working at Esmee Network as a Content Writer. He obtained his Bachelor in Journalism and Mass Communication degree from GGSIPU, New Delhi in 2016 and started his career in the same year. Apart from writing, he likes to play guitar, travel, watching and creating films and video games.