A Survey that Resonated

A Survey that Resonated

November 8, 2012

In summer 2012, Skidmore surveyed alumni to learn about their current relationship
with the College and, more importantly, how we could make that relationship more closely
resemble the ideal they describe wanting to have. Resonance Insights conducted the
large telephone survey and reported significant results.

Specializing in getting at the emotions that underlie aspirations and desires, Resonance
is known for its somewhat unorthodox though rigorous and effective approach. And as
we anticipated, you greeted the survey format itself with quite a range of reactions—from
"Whatever market research course you took that indicated this survey would be a good
idea was wrong" to "Reaching out to alumni like this indicates a commitment to do
things differently to improve alumni relations."

Fortunately, the survey also gave us valuable insights into your desires as alums.
One very strong finding: almost all of our alums, whether highly involved or not much
involved in Skidmore activities and programs, are yearning for a close relationship
with the College that gives them a sense of belonging, validation, and connection
to the wider alumni and campus community. The results also suggested a number of ways
that we might help deepen your alumni connections, ranging from offering more venues
and events that foster interaction among alumni to providing additional support in
career development.

As a result of your feedback, Skidmore is developing a series of initiatives to help
you feel more involved with the College and other alumni. A vital first step was asking
for your feedback, which you willingly gave. To all who participated in this important
survey, we express our sincere appreciation. Thank you!