This study develops and tests a model of children's critical processing of advertising. Within this model, 2 paths to reduced
advertising susceptibility (i.e., attitude toward the advertised brand) were hypothesized: a cognitive path and an affective
path. The secondary aim was to compare these paths for different thought verbalization processes: think-aloud and thought-listing.
The model was tested on a sample of 8- to 12-year-old children (N = 163). Structural equation modeling revealed that, for
children in the think-aloud group, both cognitive and affective paths were successful in reducing advertising susceptibility.
However, for children in the thought-listing group, only the affective path was successful. These findings suggest that the
think-aloud process increased children's motivation and ability to critically process advertising messages.

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