Breaking Down The Climate Message

About This Video: Climate One speaks to climate scientists Katharine Hayhoe and Michael Mann on the different methods of communicating climate science to different types of people. “Even though there’s a one size facts fit all, there’s not a one size message fits all,” says Hayhoe. “We focus so much on climate change as an issue of science or an issue of policy or economics, you know, cost-benefit analysis, but, you know, not often enough do we frame it for the issue that it really is ultimately,” says Mann. “It’s an issue of our ethical obligation.”