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Blog for content

We have a blog on our homepage that we're using for content/SEO purposes. Does this content rank as highly as it would if it were a simple HTML page as opposed to a blogspot or wordpress from our page? In other words, are we getting as much content cred in this way as we would if blogspot wasn't affiliated?

7 Responses

My first thoughts are, I would not suggest posting to a.blogspot.com or .wordpress. You want any links that your content builds to be directed to your website, so it's important that you put your best content on your website and not on something else.

So...one of the reasons we put our blog into blogspot is it's a Google joint which, I'm assuming, gives those blogs an edge over blogs in Wordpress or Flickr (for example) or over a page generated entirely by us. Part of the reason I feel this way is our blogs often get better positioning than content/product pages. For example: if you were to Google "best flooring for over carpet", our blog, not our product page, is sitting at the top of Page 1.

This just could be because your blog post is better optimized for that search term as opposed to your product page. Ideally that same blog post on on your website blog would hold that position in the SERP, instead of on blogspot.

Have to agree with Richard on this one. You definitely want to have the blog contained within your site, which it looks like you are already doing @ http://www.greatmats.com/blog/. This way links to your content give your site increased authority/juice instead of giving the host site, in this case blogspot.com, any additional authority.

One important thing to note, it looks like you are posting the same content on your site blog that you are posting on your blogspot blog. Google tends to frown upon duplicate content, so you may want to stop using one blog or post different articles on each blog.

I agree with Richard, I would look at having my content hub (blog) on my own domain, helping to enhance the site as an information resource and directly benefiting from any links that it earns with the posts that you create.Lots of interlinking between your site and your separate blog on blogspot or wordpress.com isn't great either.

You want to remove / move away from Blogspot and Wordpress blogs that are hosted on .blogspot.com / .wordpress.com. Very few people would ever recommend using Blogspot even for a self-hosted blog - Wordpress is very much superior. Using a Blogspot domain does not give you a boost in Google's rankings, so do not worry about losing out because of that.

You also want to remove the duplicate content problem - as is linked to above, Google dislikes duplicate content and will filter out one "version" of the identical content. A query like this one shows that Google has indexed the content on your blogspot blog - if you click to see additional results in that results page, you will see that the way the blogspot blog is set up is absolutely terrible when it comes to duplicate content as well. Google has found 101 versions of the same sentence. The content appears to be drawn into the URL dynamically - the actual text of the post is not visible in the source code of the page, but the entire blog appears to be readable from any blog post URL - all you have to do is scroll up and down.

You really need to remove this blogspot blog and work solely on your own site, but if this blog is currently bringing you traffic, then this is going to be tough. Blogspot does not have a native method for 301 redirecting an old blog to a new location. There are a range of options for redirecting visitors at a page level, but I am relatively sure that there is no server-level redirect option yet.

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