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Versatile. Simple. Modern. Our best-EVER-selling dress features all that we've learned about designing maternity clothes over the last 12 years. A soft, stretchy fabric is perfectly placed to create that neat silhouette, while signature ruching takes the contemporary cut to flattering new levels. Dress it up for the office or down for weekend brunch with sneakers and relaxed oversized cardigans – it's one seriously useful piece.

This ‘forever’ style can be worn right through pregnancy and long after.

The stretchy, form-fitting silhouette shows off your bump while flattering your figure for a fashion-forward look that's easy to pull off Instyle.com

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Great dress for work and super comfortable. Feels like wearing a t-shirt but still appropriate for the office.

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25th May 2016

Love this dress. The colour is electric blue, it's lovely and I've had lots of compliments on t already.Fits true to size, washes well and is super comfortable.

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25th May 2016

Love love love this dress! I've bought it it two colours and would but more if they weren't all out of stock in my size.The dress fits true to my normal size, the material is soft and washes well. I love the bodycon fit of the dress as it shows off my bump nicely, and with the ruching there is plenty of room for bump to grow and for the dress still to fit well.

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24th May 2016

The quality and the fit of the dress is excellent. I am due to wear it this weekend in Barcelona and I would recommend it to anyone who would like a smart/casual dress to wear in the sunshine.

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21st May 2016

I wear this to work with black tights or bear legged at the weekend.

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21st May 2016

I love the colour but it's more of a weekend style than the darker colours as the material is a little thin so it seems more t-shirty. Very comfortable.

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12th May 2016

Great quality, lovely colour

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10th May 2016

I loved this dress and ended up getting it in a coral color. The light blue was see through but the style, cut and fit were great as I am just 5 months pregnant and will be great to grow into for further events!

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8th May 2016

Very stylish. Great fit, perfect for a baby shower!

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28th April 2016

The dress looked great in the picture & is just my style but I found the material too thin & there was too much material around my bump so lots of folds in unflattering places. Unfortunately I sent it straight back & wore my old favourite dress to the wedding which is also an Isabella Oliver.

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20th April 2016

I had to return this item as I found the colour quite revealing. It seemed to show up every lump and bump including my belly button which isn't very flattering. Speedy returns process though.

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20th April 2016

Love this dress- perfect fit and refreshing colour.

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15th April 2016

I wore this dress when I went out for a dinner date with my husband. The dress is made from a high-quality fabric and is finished beautifully. It really flatters my bump. I'm certain I'll be able to wear this dress when I'm not pregnant too and I'm almost certain it's going to fit throughout my pregnancy.

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5th April 2016

Great dress for work or weekends. Very comfortable and stylish.

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4th April 2016

I returned it - it was a bit too snug around my chest.

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4th April 2016

Wore for my family photos and it was perfect.

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2nd April 2016

This dress is a beautiful colour and very flattering. I like the rounded neckline as it is modest enough for work (v-necks tend to be too revealing for just about everything!). Some reviewers say it's too long but I disagree. The extra material is there in case you want to create more ruche around the belly, I think. Great buy!

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30th March 2016

I was slightly nervous that the dress would be too sheer since it is unlined, but I haven't had any issues with it being see through. I love the advice in the product description, to wear there to the office or on the weekends w sneakers.

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19th March 2016

Fits very well.

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15th March 2016

Perfect dress , better to go one size up

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9th March 2016

5'4" and way too long for my short-ish body. More comfortable than most other bodycon maternity dresses.

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3rd March 2016

Such a great dress! I've ordered in two colors already and will likely get them all. Perfectly fitted, sexy maternity dress. The sea foam color is beautiful, but is a bit see through in the back side.

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3rd March 2016

This dress in stunning whether you're pregnant or not! I'm only 12 weeks so I have a ways to grow, but after trying this dress on, I can't wait to wear it. Very form fitting and flattering. I was concerned about it being too long as I'm only 5'4" but it just covers the knee and the ruching allows for some upward adjustment. For sizing, don't be afraid to order pre-pregnancy size. I ordered the sz 0 and was 5'4" 113 lbs pre-pregnancy. Fits the body snuggly with lots of room for your tummy to grow.

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3rd March 2016

A little see through but so comfy!

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3rd March 2016

Very comfy and flattering. My husband loves this dress!

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2nd March 2016

I really liked this dress, I wouldn't wear it to work as I avoid fitted clothes at work but the quality is excellent and I feel great wearing it.

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27th February 2016

The dress is great quality and a really versatile piece. Have been wearing mostly on casual basis.

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15th February 2016

Very stylish dress. Great for the office

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5th February 2016

The quality and style are excellent, while being super comfortable at the same time! It would be very easy to dress this up or down to suit office wear, going out, casual events, etc.

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1st February 2016

Fab fit!

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28th January 2016

Gorgeous colour, beautiful fit, great quality. I sawsomeone walking down the street in this dress which I recognized right away, and had to have. Truly a need to size up, every dress I own is a US/Cdn 4 but this style I'm a 6.

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25th January 2016

Excellent quality, can dress it both up and down with jewelry and shoes, very comfortable jersey material. Bought in my pre-pregnancy size, fits great.

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21st January 2016

I bought this dress for the third trimester (and after). It fits very well, is good quality (although its a stretchy fabric, it's not too clingy). It looks very good - versatile and stylish.

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20th January 2016

Perfect fit.

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18th January 2016

Lovely comfy dress. Very nice fit and excellent length. Ideal for the office with a blazer.

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8th January 2016

The quality is high and at only 16 weeks this dress will see me through the summer and my next trimester. Very happy with colour, fit and style.

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29th December 2015

Didn't like how it fit.

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5th December 2015

Bought this to wear at Christmas: new year and it will work well for long day!! Comfortable yet stylish. Good length

30th November 2015

Lovely dress!

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23rd October 2015

Great quality fabric. It doesn't cling too much to all the new lumps on my pregnant body and I appreciate that I can adjust the length because of the ruching. Only complaint is that the boat neck is just a tad too wide, and my bra straps show a bit. I've dressed it up for a wedding, and down for just every day well.

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25th September 2015

Worn the product on vacation and at work. Got so many good comments! Very flattering dress, even people not pregnant asked me where to get the dress....

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16th September 2015

This product is so comfortable! A lovely flattering piece!

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16th September 2015

Great dress, good quality and easy to wear causally or for more formal occasions.

Beautiful dress, easy to style for the office as well as a casual piece. I always get a lot of compliments wearing it. I got this dress in a blue color - I wear it mostly with grey accessories. Size matches my original size pre-pregnancy, so I would definitely recommend to go for your real size.

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8th September 2015

You can wear this dress in every occassion: work or a party, combined with other clothes it is really a must have for every pregnant woman that likes to wear comfortable and stylish clothing. The colour is also beautiful, especially for the autumn time.

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6th September 2015

Bought for work, very comfortable and stylish too

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2nd September 2015

Super comfortable dress and fits great. I'm 5'2" but because of the ruched sides, I can wear it at whatever length I want. Great for work with a blazer. Definitely form fitting, but best material for pregnancy.

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1st September 2015

Very nice overall dress. very comfortable. Nice fit.

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1st September 2015

work (fall)

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23rd August 2015

This is so comfy. It can be dressed up with heels and jewellry or down with flats and a cardie. I wore it to a Christening and will wear it to work or just daytime.

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21st August 2015

This dress is beautiful, elegant, good quality and comfortable fabric. I totally recommend it for work.

Fit is great! Can be dressed up for work as well as down for the weekend. Sexy silhoutte

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7th August 2015

I wear this everywhere, with slide on tennis shoes to sandals to heels.

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6th August 2015

Beautiful fit and looks great

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5th August 2015

It is a bit large and longer than I expected, so I will be returning the dress. Overall, it was great. I liked it.

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25th July 2015

Waiting on back order for delivery

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24th July 2015

good quality item. flattering fit

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23rd July 2015

love this-good lining- would wear to work or out to dinner - wish i could own every color. love the tank version too.

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22nd July 2015

Got so many complement!!

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21st July 2015

Comfortable dress. Fits petite sizes well. Can wear casually or to a party.

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20th July 2015

This dress is just as it appears on the model. Body conscious and extremely fashionable. Perfect for work or a casual day dress. The material is a high quality stretch fabric and it can easily be dressed up for a night out.

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19th July 2015

I got this dress to wear to work and received lots of compliments on "what a cute little pregnant lady" I was! The fabric was thicker than I expected based on some reviews that said it was thin. Also, some reviews said it was long, but I just pulled up the ruching and it didn't look weird or bunchy and was a nice length. For reference I am 5'4", currently 130 and 24 weeks pregnant and I ordered the size 2. It's form fitting but not too tight and I fee comfortable that it should last throughout my pregnancy.

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19th July 2015

I love this dress! I wore it to my baby shower and could easily think of many other appropriate places. It fits great and really shows off that bump you've worked so hard to grow. The material seems to be great quality and I'm assuming it will hold up to multiple wears and babies :)

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17th July 2015

Love the colour

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16th July 2015

Lovely jersey dresses. Can be dressed up or down, I wear to work but also nice with flat saddles casually. Nice fit and comfortable. I'm a small size 10 and think the size 2 fits best. It's a bit less tight on hips and bottom which appear to have grown in pregnancy. Only negative is the cost. I think it's a lot to pay for a jersey dress. I got a couple in the sale which was much more reasonable.

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14th July 2015

I have worn the dress to work and it is just so comfortable.

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10th July 2015

I can wear this dress on date night with my husband, and switch it up and wear it to school too!

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9th July 2015

Great style! Runs smaller than indicated. Would suggest a size up for a comfortable fit.

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7th July 2015

Excellent quality and very flattering fit!

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6th July 2015

Worn to a wedding and dressed up with statement necklace and earrings. Lots of compliments.

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4th July 2015

Looked fantastic until I put it on. Unfortunately just didn't suit me.

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3rd July 2015

Wear to work. Casual events...

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3rd July 2015

Not exactly what I was expecting. Fits incredibly long and much tighter than I like.

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2nd July 2015

I wore this to work and got a compliment right when I walked in the door!

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1st July 2015

I love this dress - the fit, the color, the quality and weight of the fabric! It's probably why I own 3 in this style now! This dress is easy to style casual or to dress up for a special occasion. Being pregnant in the summer time in Texas is tough, but a cute & lightweight dress like this definitely helps!

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21st May 2015

This is very flattering and provides plenty of coverage while still being a good warm-weather option.

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21st May 2015

Great quality. Material not too think. accentuates the good features (the bump) and really makes the rest look good too. I have this in a few colors and haven't gotten so many compliments.

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18th May 2015

Very flattering!

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18th May 2015

Very comfortable dress. Felt the bottom of the dress wasn't as tight as shown on the model. On the lighter color, you could see the outline of underwear.

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15th May 2015

The material was too thin/unstructured and it was an unflattering length

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8th May 2015

Size 10 was too small so waiting for the next size up which is out of stock at the momentI would rate higher if the wait to acknowledge returns was quicker or had the replacement to try on. Hopefully the next size up is nice

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4th May 2015

Great fit and quality dress! Comfortable and effortless style :)

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22nd April 2015

I love this dress so much I instantly bought three more in different colours and necklines. The most comfortable dress I've ever worn - esp with the nude slip you can get to go with it. I will live in it for the next three months!!!

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19th April 2015

Love this dress. Sized up one size in this, I am 5'2, and curvy on the bottom. This is a great dress, I can wear to work, but also out to a nice dinner. Great quality, fabric is soft.

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18th April 2015

Beautiful colour and fit

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14th April 2015

Beautiful. Very versatile

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9th April 2015

Bought this for my baby boys' shower.love it!

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25th March 2015

I first bought this dress in coral red and received so many compliments I had to buy it again in another colour (navy). I love the fit and the boat neckline means it can be styled sexy or casual. Great for work or weekends. I love this dress!

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15th March 2015

I am currently 6 months along and I think this will (hopefully) see me through the remaining months. The quality is excellent and I want one in every color!

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4th February 2015

This dress fit me perfectly and is so flattering. I was concerned with the fit because I wasn't sure if I'd be comfortable wearing something that was so figure hugging but I was wrong. I'll be able to wear this dress to work and on the weekends and will consider purchasing in other colors.

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19th January 2015

Wearing to work. Really comfortable and flattering. And looks stylish. Really pleased with it. Also have it in blue. Pre pregnancy I was a size 10 and the size 10 fits perfectly (at 22 weeks).

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10th December 2014

Good for work and weekends

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27th October 2014

This is a simple and yet elegant dress. So soft and it is so comfy to wear. If you don't like it tight I would suggest you order a size up. Love my new dress!

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6th July 2014

Excellent quality and fit.

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14th May 2014

Absolutely love my ruched T shirt dress! I have one from Baukjen (their sister website) so I got one when I was pregnant. It's so comfy and can be worn after pregnancy as well. So it's a brilliant investment. Classy and chic!

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13th May 2014

Runs small

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29th April 2014

Absolutely loooove. Feel sexy and gorgeous in it. Too bad I discovered it only at 6 months, so my tush and thighs are not great..but hey, this style is all about embracing the curves (thankfully bought 1 size up). Comfort and Cut is great, material is thick enough to not have to wear inner petticoat (seamless underwear is a must though). For petites, do not worry about length, as another reviewer critiqued. Im 5ft2" and no issues with the length at all. It ruches up anyway. I wear it for both work and weekends.

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17th April 2014

So comfortable. Going to live in it all Spring and Summer.

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19th December 2013

I'm 5'7" and was about 140 pre-pregnancy and am currently 7 months pregnant. So, I ordered a size 3 to make sure it would still fit for weeks 28-40. I'm glad that I did because although I think the 2 would have been ok too, this is a little more forgiving in the butt. It's super comfortable and can be easily dressed up or worn casually. No matter what, this is still jersey material and you have to be conscious of lingerie choices. Overall, this style has helped me continue to feel like myself during my pregnancy. Definitely worth the price.

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Fabulous

20th August 2013

I purchased this dress in the Khaki which is not a colour i'd usually go for but it's beautiful. I've had it shortened purely for my own comfort as i'm petite at 5'2" but you could get away with it as the ruching adjusts length. The fabric is cool and comfortable, stretches nicely without losing shape or colour. Had lot's of comments about this dress. It's helped me feel like me again as I usually wear this style. I did order a size 3 and i'm usually a 2 but i'd rather feel comfortable than self aware of my new lumps & bumps that come with being 34 weeks pregnant. Highly recommend!!

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Perfect dress!

12th August 2013

I bough this dress for my baby shower mostly because of all of the amazing reviews. The reviews were absolutely right! This dress is great quality, fits perfectly with room for growing belly, and is super flattering. I bought it in Navy with plans of wearing it to my upcoming baby shower... It came in the mail yesterday, and I decided to wear it to work today because I like it so much. It's really a very versatile piece, and I am so glad that I made the purchase!

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Great dress!

9th August 2013

I bought this dress in blue melange & also raspberry melange... both are lovely colours. The dress looks great worn casually with flats or for dinner with a few nice accessories. I wore mine with a silk scarf & jacket. My only advice is to order up a size... I'm 26 weeks & usually a size 1 however this is pretty tight & wont get much use out of it.... so i ordered the blue dress in size 2 & its perfect. Still fitted but not so clingy around bottom & thighs!

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Smashing looking dress

25th July 2013

Absolutely recommend this dress - I got it in the raspberry colour and it is a beautiful shade (always the risk buying online, the actual colour and feel). I have no complaints. I'm 5f 11" and it can hit my knee, or bunch it up - it also rushes up when you walk but that didn't bother me, I found I wasn't worrying at all about it moving inappropriately. It shows off your physique/frame (so you'd need to be happy to be in a tight dress regardless of pregnancy). I'm 4.5 months and I think it'll keep fitting for ages. I bought the Size 2 and I'm a UK10. I wore it with a slip to hide knickerlines and bras and wore it racing in 30 degree heat with nude heels from LKB - I felt it was appropriate, but it's also lovely with flat pumps and can look good dressed down too.

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Body conscious

25th July 2013

I wanted to love this dress, but I found it to be too form-fitting for me. I didn't wear body-conscious dresses pre-pregnancy so I think it was too much of a departure from my normal style, and I returned it. The quality is great, and the size fit as expected. In the khaki color, I would have needed to wear something like maternity spanx, as the material was thin enough that even my most invisible undergarments showed lines. May try the black version for a formal event instead.

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Simply Perfect

8th July 2013

Everything about this is fantastic. I am 31 weeks and ordered up a size to US 6 I'm glad I did even though I have and love the Betsey stripe in US4 and the one shoulder dress in a US4. Because there is a straighter skirt and I'm a true hourglass the bottom in the size up just fits nice and smoothly whereas if it was tight it would show any thigh or butt imperfection. I have been very ill this preg and haven't been able to keep up working out. The size up still fits snug and sexy but ensures a smooth fitting skirt. The amount of cat calls (yes I'm serious), were shocking. I overheard 'Dude did you see that? That was hot.' Wear the dress with confidence as everyone from friends, street, restaurant was admiring. That's in flat sandals, straight undone hair, and no makeup. It's all IO, this dress makes waves.

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Love it

22nd June 2013

Love it. Would wear it every day if I could. Best spend of money since the pencil skirt.

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Red one way bigger than the other colours

23rd May 2013

This dress is a wardrobe stable of mine and I have bought several colours already but I had to return the red one since it is way too big for me even though I bought the same size as always. Otherwise this is a must have!

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Best dress!

2nd May 2013

This is my favorite and best IO dress. I have it in three colors! For someone who is not nervous to show off their bump, it's perfect. It can be dressed up or casual depending on how you accessorize it. The first time I wore it, I wore it with the IO obi belt and colleagues told me how cute it was. I see this dress lasting throughout the pregnancy as the ruching provides plenty of room for growth.

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Great dress for the summer

28th April 2013

The raspberry colour is fantastic. Makes me feel great very time I wear it.

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8th April 2013

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Great dress

6th April 2013

I like this dress a lot and will wear it a ton. I wish it were a little more "t-shirt-like" in fabric, ie, a little more cottony, a little less stretchy. I was hoping for something I could wear to the beach but this feels a tad too dressy. It'll be great for work though.
Size-wise I wear a US 4 or 6. Since I've found maternity clothes often run big I ordered a 4. I probably should have exchanged it for a 6 but I was too excited to wear it. It fits but it's going to be tight in the third trimester. It already shows the outline of my bra.
All in all a comfy, easy dress I'll get a lot of wear out of.

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A maternity must-have!

2nd April 2013

I bought this dress in the french navy and the raspberry melange colours. Like all other Isabella Oliver dresses (I bought two previously), these are so stylish, comfy and fit like a dream! I wear these dresses to work and on the weekend, and you can dress it up or down. If I could afford to, I'd buy one in every colour - I love them so much! What I love about this dress is that it will take you through all seasons - great for summer and during the colour months, I'll be layering it with scarves, cardigans etc.
And well as making great quality clothes, Isabella Oliver also has fantastic customer service!

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Versatile

20th March 2013

Bought this dress in rose - beautiful color! I do wish the ruching went all the way to the hem as in other dresses. Overall, it fits nicely and would love another in black!

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Adorable dress

15th March 2013

I purchased this dress in French Navy. So sexy and sweet at the same time. Extremely comfortable! Well made and excellent quality.

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Another great piece from IO

20th February 2013

At the risk of repeating myself over and over again with every review I leave, this is another great piece by Isabella Oliver. Great fit, super comfortable and definitely a 'forever' piece. I'm not pregnant, bought it in size 1 and it fits very well.
Great to accessorise with a skinny belt. 10/10 for me.

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Not for petite women!

31st January 2013

I had really high hopes for this dress but when it finally arrived, it was way too long. It came to the middle of my calves (I'm 5'3") and was just too much fabric all around. Also, the material was just a bit too thin for me to feel comfortable flaunting my belly bump. I felt like I needed to cover it up with a long cardigan or something. Maybe a darker color would have helped with that. As a note on this company's customer service, I bought this dress hoping to wear it to my baby shower. While I was ordering, it indicated that shipping time was 5 days. It wasn't until I finished ordering that I saw it was actually 5 to 10 days. It took the full 10 days to arrive. At this price point, paying for shipping at all is rare, and to have it be THAT slow when you are already paying $15 is just bad business! It ending up costing me $30 to pay to ship it here and back when it didn't fit. I won't buy from this retailer again, despite their cute clothes.

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Excellent

29th January 2013

Love the clothes ands so impressed with the customer service!

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My favorite

26th January 2013

Very versatile and confortable. I've worn it to work in the cold and snow in DC and also to dinner and out for poolside drinks in Miami. It is slimming yet emphasizes the bump, a perfect combination.

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I love it!

28th December 2012

One of my best pregnancy purchases. I am glad that I finally took the plunge and splurged on this dress. I subsequently got another in a different colour. It is a versatile piece which you can easily dress up/down to suit the occasion. I received many compliments on how hot it made me look. My only regret is that I didn't discover this earlier to maximize the mileage on my purchase.

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Lovely comfortable dress

18th December 2012

I love this dress and have bought it in 2 colours. It is flattering and comfortable to wear (I'm 27 weeks and this should last until the end). Very suitable both for casual and the office. Only complaint is it's a little too long (I'm 5'4") and wish it was available in more colours!

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Just Perfect..

30th November 2012

If they did a non-pregnancy version of this dress I'd buy several of them to wear after the baby is born. It's THAT great. I absolutely LOVE the fact the you can alter the length as and when you feel like it by ruching it and the fit and feel of it is amazing! Also, unlike some other brands the cotton jersey is thick enough to cover any underwear failures i.e no VPL and no embarrassing nipples standing to attention! I could happily live in this dress all year round.

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Not for the petite!

24th November 2012

I can imagine that this dress is cute on the right body. I liked the material and the cut from shoulders to waist fits perfectly. However, the rushed part goes all the way over my bum making my bum look flatter that it is! The rushe only goes to the hips on the model in the video. The dress is clearly too long for me and hemming it will unfortunately not solve the problem. I'm 161cm so admittedly on the petite side.

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25th October 2012

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Staple pregnancy dress

18th September 2012

This is the most versatile and flattering pregnancy dress I have ever bought. When I got pregnant, I first bought a few maternity dresses from high street stores which made me think that I would have to accept not being stylish whilst pregnant, until I spotted this dress. While most other maternity dresses can make you look fat, this dress slims down your figure whilst accentuating your pregnancy bump and looks great. I first bought this dress when I was 4 months pregnant and the fit was perfect. I am now 7 months pregnant and the fit is still perfect. The ruched style of the dress grows with you throughout your pregnancy. I now own 4 different colours of this dress and wear it to work, for an evening out, and at the weekend. It is very comfortable, long lasting, and can be dressed up and down very easily. I would recommend it to everyone as a staple maternity dress.

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Very easy to wear and accessorize

17th September 2012

This dress it is easy to wear and accessorize. It is very comfortable and flattering. The fabric though looks shiny when stretched. Also I had to repair the stitching on the hip as it came undone after the second time I worn it! That was disappointing, as it is not cheap...

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Simply Stunning!

12th September 2012

I'm 21 weeks pregnant, 5' 6", 135lbs and ordered this dress in a size 1. I'm a US size 4 pre-pregnancy. The dress fits better than I could have ever imagined with room for my growing belly. This dress is THE most flattering item in my closet. It's well worth the investment and I recommend that every pregnant woman invest in this closet staple. The material is so soft and the quality is incredible. I ordered it in black, but I have a feeling I'll be purchasing several more in other colors. This dress is a MUST!

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I feel amazing!!

1st September 2012

This dress is great! When I was feeling really sad at not fitting into my lovely pre-pregnancy clothes anymore then I ordered this dress and it made my day. This dress makes you look sexy and pregnant together. I have had so many positive comments. I would recommend that everyone buys at least one of this style dress to dress up and down during their pregnancy, you won't be disappointed. I'm glad I have another 20 weeks to wear it!

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Modern and Comfortable

10th August 2012

I live in Noosa, Australia and our fashion style here is quite casual so this dress is perfect to team up with slip on shoes, to take from the beach to a restaurant or shopping. Quite a firm fit so rather sexy Mumma!! Make sure that you have a good seam free bra and knicker.