Asset owners are the largest of those clients. Though they are frequently lumped together as “institutional investors,” they can be as different from each other as any two individuals. The only characteristic they reliably share is size, which means their goals shape the market.

But what exactly are those goals? What do these organizations want?

Thomas Brigandi and his team of more than 400 volunteers began organizing the Asset Owner Series at CFA Society New York in 2015 with these questions at heart. Since then, they have hosted discussions among senior investors representing over $38 trillion in assets under management (AUM) or advisory (AUA). These candid, off-the-record conversations are open only to investment professionals. They will be increasingly available to CFA Institute members globally at little to no cost, but only in person.

Institutional investors are characterized as “big fish” and “smart money,” but what else are they? Though Asset Owner Series commentary is not for attribution, the perspectives offered in these forums have removed some of the mystery surrounding these institutions, particularly the seven major types of asset owners and the motivations that are driving them.

Here are these “big fish” in roughly descending order of their AUM:

1. Pensions

Pension funds are the largest asset owners, with $36.4 trillion in AUM in 2016, according to Willis Towers Watson’s “2017 Global Pension Asset Study.” They fall into four primary categories:

National pensions are sponsored by a federal government and can be either mandatory — all citizens must save a defined amount — or voluntary. The largest national pension plan is Japan’s Government Pension Investment Fund with around $1.3 trillion in AUM.

Corporate pensions are sponsored by a single employer or several related employers within a corporate group. Many are “defined-contribution” (DC) plans, which means the plan sponsor does not bear the investment risk. The largest corporate pension plans include those of IBM, AT&T, and United Technologies. Edmund A. Mennis, CFA, and Chester D. Clark’s Understanding Corporate Pension Plans offers a thorough overview.

Union pensions, called Taft-Hartley plans in the United States, are operated by groups of companies together with officials of the unions that represent their workers. They are common in the building trades, trucking, retail, and mining industries. Some of the largest and most influential are the 1199SEIU Pension and Retirement Funds, Broadway League, National Railroad Retirement Investment Trust (NRRIT), and National Electrical Benefit Fund.

Insurance companies tend to invest the premiums they are paid in order to boost their earnings. Globally, insurance company assets totaled about $23 trillion in 2015, according to the most recent insurance indicators asset data from the OECD.

The liabilities assumed by insurers can vary considerably in their predictability and timeframe, which leads to significant divergence in how the portfolios created to offset them are managed. Differences in regulation, product mix, and competition will play a role in the ultimate composition of these portfolios, but we can lay out some high level differences.

The three primary types of general accounts are:

Health: Providing health insurance creates a predictable but short-term liability with high liquidity needs. Managers of these accounts will thus keep as much as 25% of their portfolio in cash to meet these demands, and will tend to have some equity exposure to allow for long-term growth. Aetna Capital Management and CIGNA Investment Management are some of the largest organizations of this kind.

Life: These long-term liabilities are often offset through long-term fixed income instruments, like Treasuries and corporate bonds. Managers tend to be prohibited from holding large equity allocations, so will diversify into mortgages and other assets while holding proportionally small cash balances. New York Life Insurance and MetLife are examples of large life insurance general accounts.

Property and casualty: These insurers face “lumpy” liability streams that they offset by keeping as much as 10% of their assets in cash and 70% in bonds. They will typically blend equities and other assets in the balance of the portfolio to provide for some long-term growth. Among the large property and casualty insurance general accounts are Chubb and State Farm Mutual Automobile Insurance Company.

Sovereign wealth funds (SWFs) are state-owned investment funds whose investable asset base is derived from a country’s reserves and has been set aside for intergenerational savings, reserve management, fiscal stabilization, retirement benefits, or development. Taken together, they manage just over $7.5 trillion in assets.

Most SWF funding comes from budget and trade surpluses or revenue generated from the exports of natural resources. They are generally not liability-driven investors, and as such, can adopt a long time horizon in their investment activities. Some funds have pursued innovative strategies to exploit the “huge advantage” their unique nature affords them, while others have fallen prey to political pressures and underperformed.

A more detailed case study can be found in Multi Asset Strategies: The Future of Investment Management, edited by my colleague. Larry Cao, CFA. The sixth chapter details the evolution of the Government of Singapore Investment Corporation. The closely watched fund does not reveal its AUM, but the US State Department estimated they were in excess of $300 billion in 2017.

4. Investment Consultant Outsourced CIOs

The majority of large investment consultants have outsourced CIO practices. Pensions & Investments‘ database shows total OCIO assets reached $1.69 trillion as of 31 March 2017.

An OCIO will often manage all or a portion of the asset owner’s investment portfolio with discretion to make and monitor changes. The OCIO divisions of investment consultants differ from the core investment consulting business, which is to provide asset allocation and asset manager selection advice to asset owners. Collectively, investment consultants advise on trillions of dollars in asset owner assets under a nondiscretionary, advisory-only framework. Mercer, Russell Investments, and Aon Hewitt Investment Consultants are among the largest of these organizations.

Hiring one of these firms can “present significant advantages for a small fund,” as they bring significant expertise in investment management and manager selection, according to Jeffrey V. Bailey, CFA, and Thomas M. Richards, CFA, in their primer for investment trustees. Though they also warn that the model comes with drawbacks, most notably that “the natural checks and balances of standard solutions” are somewhat lacking.

5. Single Family Offices

A single family office (SFO) is a private company that manages investments and trusts for one family. The number of family offices in the United States has grown to more than 3,000 with total AUM between $1 trillion and $1.2 trillion, according to Capgemini’s “Global State of Family Offices Report.” These organizations can cost more than $1 million a year to operate and thus are mostly used by the wealthiest of the wealthy.

The SFO’s sole function is to centralize the management of a family fortune. SFO staff manage investments, taxes, philanthropic activities, trusts, and legal matters. SFOs are privately owned by high-net-worth families, so not much information on them is available to the public. Prominent SFOs include Willett Advisors, which invests the personal and philanthropic assets of Michael Bloomberg; the Heinz Family Office; and SAFO (Shari Arison Family Office) Investment Company.

6. Endowments and Foundations

Endowments and foundations (E&Fs) are large pools of money that benefit a specific charitable cause. Endowments tend to serve educational institutions while foundations write grants for a wide range of causes.

In the United States, 805 college and university endowments and affiliated foundations collectively had over $515 billion in endowment assets, according to the 2016 NACUBO-Commonfund Study of Endowments. A further $865 billion is held by foundations, according to the Foundation Center’s database. E&Fs pay out on average 4%–5% of AUM each year to their specific cause.

No asset owner has a longer time horizon or is able to assume greater risk. E&Fs have a perpetual life and no defined liability stream, which led to the evolution of the alternatives-heavy “Endowment Model” popularized by Yale University’s David Swensen. David Chambers and Elroy Dimson explored the origins and evolution of this model in a recent article for the CFA Institute Financial Analysts Journal®. The Bill & Melinda Gates Foundation is the world’s largest foundation, while Harvard University has the largest endowment.

7. Multi-Family Offices

There are an estimated 150 multi-family offices (MFOs) in the United States with about $400 to $450 billion in AUM, according to Capgemini’s “Global State of Family Offices Report.” They provide a range of services similar to an SFO, but work with more than one family group. These services are available to wealthy clients with as “little” as $20 million in investable assets.

A MFO typically offers comprehensive investment solutions to affluent individuals and families, with some also handling other financial matters, including budgeting, insurance, wealth transfer, and tax services. Some notable MFOs are Bessemer Trust and Rockefeller & Co.

Moving Forward

Many aspects of the investment landscape are set to change, but these asset owners are likely to remain at the center of the market for many years to come. So if you still have questions, Owen Concannon, CFA’s exploration of the asset management industry may be the next place to look.

There’s no substitute for primary sources, though, so we hope you’ll come meet us in person at your local CFA Society to find out why.

All posts are the opinion of the author. As such, they should not be construed as investment advice, nor do the opinions expressed necessarily reflect the views of CFA Institute or the author’s employer.

Thomas Brigandi is an analyst in the Global Project and Infrastructure Finance Group at a Credit Rating Agency (CRA), where he serves as a lead analyst for 34 power, toll-road, airport, port, water, wastewater, natural gas pipeline, and project finance credits. Brigandi also serves on a CRA’s public pension steering committee, ESG Americas working group, and formerly served on the veteran recruiting sub-committee. Brigandi previously worked at the ~$180bn NYC Pension Fund, where he focused on energy and natural resources and reported directly to the chief investment officer. Brigandi is a Board Director of the 11,000-plus investment professional member CFA Society New York (CFANY), the largest CFA Institute society globally. Brigandi, the CFA Institute Inaugural Global Outstanding Young Leader and CFANY’s 2016 Benjamin Graham Distinguished Service Award recipient, has organized 69 CFA Society conferences that were attended by more than 12,800 investment professionals, in addition to over 475 asset owner, investment consultant, and buy-side investment professionals and speakers who collectively and directly oversee or advise on more than $50 trillion. Brigandi is the founder of CFANY’s Asset Owner Series, Emerging and Frontier Market Series, Investment Employment Outlook and Professional Development Series, Putting Beneficiaries First Series and Global Infrastructure Conference Series, and leads a team of over 450 investment professional CFA Society volunteers globally. While serving as the director of global volunteers of the American Foundation for African Children’s Education, Brigandi organized the NASDAQ Closing Bell Ceremony on 23 September 2011, hosted for the president of Sierra Leone. Brigandi maintains over 12,000 connections ‎on LinkedIn and holds a bachelor of science in finance, accounting, and economics from the Macaulay Honors College (MHC) at the City University of New York. Brigandi received the college’s inaugural Alumni Pioneer Award and serves on the MHC Foundation Board of Directors.

Sloane Ortel publishes The Sloane Zone, an email newsletter that comes when you least expect it and makes more sense than it should. She joined CFA Institute's staff as a sophomore at Fordham University, and was instrumental to the global growth of Enterprising Investor as a collaborator, curator, and commentator over the subsequent eight years.

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