A Story Rooted in Exceptional Pears

In 1934, Harry traveled to New York City and transformed the pear orchards he and his brother David owned into a successful business. He brought enough boxes of enormous and deliciously ripe Royal Riviera® Pears with him from Southern Oregon to fill his hotel room at the Waldorf. Reaching out to a select list of top executives, Harry sent complimentary pears along with a letter suggesting that they consider sending this exquisite fruit as a corporate gift. The idea was well received and soon the orders were flowing in.

After a long winter's rest, the fruit trees of the Rogue River Valley spring to life and the spectacular cycle of the pear orchards begins anew.

Word of mouth about the pears spread, and there was a huge increase in business. Direct mail had proven to be a success for Harry & David, and the next step was national advertising. It was decided that Fortune magazine would be the best place to reach their target customers, and David’s casual remark, “Imagine Harry and me advertising our pears in Fortune!” became the headline. The ad was a huge hit and won an award in 1936 for best magazine advertisement.