With a retail price of $999, the model 21-601 will offer Ybravo dealers a clear competitive advantage.

Robert Graham, President of Ybravo Texas, LLC states, "The Bravo 21 with Kawasaki engine has been well received by commercial landscapers who have field-tested the product along with our dealers that have now seen the mower".

Graham added, "Dealers have informed us that their customers are requesting great products at a great price. We think our aggressive pricing on the 21-601 is sure to create a high level of interest for our growing Ybravo dealer base".

Leif Persson, Product Manager for Ybravo commented, "We have listened to the market and there is a demand for the Kawasaki engine in many areas. We feel we can reach a wider customer base by offering both Honda and Kawasaki powered mowers".

Ybravo.com has sold a controlling interest in their company to Ybravo Texas, LLC a corporation controlled by Engine Warehouse Inc. (EWI) located in Houston, Texas.

Ybravo.com will continue to be a brand fully focused on commercial landscapers that maintain small properties and the distributors/dealers that serve them.

Ybravo.com believes the additional synergies of this new ownership strategy will directly lead to wider market access for their products and improved logistical support.

Jeffrey Beltramo, President of Ybravo.com states, "We have been seeking an equity partner that would help propel the Ybravo.com brand forward both in the U.S. market, as well in other countries. We believe with the strong EWI distribution model many cost efficiencies can be achieved both immediately and in the long term."

Robert Graham, President of Ybravo Texas, LLC comments, "We have been seeking to acquire or start our own brand for some time. We believe we will be able to bring additional sales, marketing and financial strengths to the market, while continuing the superior customer experience that is synonymous with Ybravo.com."

Graham continues, "We respect the accomplishments of the Ybravo.com management team and look forward to supporting them with additional resources. The existing Ybravo.com management team, Jeffrey Beltramo, President, Leif Persson, Product Manager, and Ron Brunone, Sales Manager will continue in their roles." The "new" Ybravo.com will develop a distribution strategy that will provide easier and more localized availability of their product across all markets.

Ybravo.com dealers are always encouraged to contact our management team directly about any issues they face both now and in the future.

Ybravo.com is very pleased to announce the appointment of Engine Warehouse Inc. (EWI) located in Houston, Texas as their first distribution partner effective May 1, 2012. EWI will be responsible for distributing Ybravo.com commercial mowers and spare parts in the states of Texas, Oklahoma, New Mexico, Arkansas, Louisiana, and Mississippi.

Jeffrey Beltramo, President of Ybravo.com states, "EWI shares our core values of offering the market, dealers and end users alike, a total customer experience that is unmatched."

Beltramo continues, "We expect EWI to quickly bring a heightened level of localized support for Ybravo.com with their proven track record of developing specialized brands in their marketplace."

Ron Brunone, Sales Manager for Ybravo.com comments, "We are very appreciative of our direct Ybravo.com dealers that did a stellar job supporting our brand from a distance". Ybravo.com and EWI are committed to assuring our dealers of a smooth transition.

Ybravo.com dealers are always encouraged to contact our management team directly about any issues they face both now and in the future.

Ybravo.com is pleased to announce further details of their exhibition plans for GIE+EXPO in Louisville Kentucky. The Green Industry and Equipment Expo is the largest trade show for outdoor power equipment in North America.

Ybravo.com will be presented at indoor booth number 297. Ybravo.com will also have a product featured in the New Products Arena.

Thousands of servicing dealers and landscape professionals will have the opportunity to see and experience the Ybravo.com products for the very first time.

Ybravo.com is pleased to announce they will be exhibiting at GIE+EXPO in Louisville Kentucky. The Green Industry and Equipment Expo is the largest trade show for outdoor power equipment in North America. Thousands of servicing dealers, landscape professionals and other industry participants will be exposed to the Ybravo.com brand and products.

Jeffrey Beltramo, President of Ybravo.com states, "Our campaign to build brand awareness is further extended with our commitment to be an exhibitor at the GIE+EXPO trade show."

Beltramo continues, "Thousands of potential customers will be exposed to the Ybravo.com products and be able to talk directly with our management team."

GIE+EXPO show dates are October 27 thru October 29, 2011.

Ybravo.com aims to engage with the right mix of dealers that provide outstanding commercial service and in turn those dealers will participate in an outstanding dealer profit opportunity.

Leif Persson, Product Manager for Ybravo.com explains that the company is fully focused on delivering current products and developing future products that will energize dealers and commercial landscapers alike.

Persson comments, "When we launched the Bravo 21 after 18 months of field testing, we realized we would gain additional exposure and information when we began sales over a wide geographic area. These product updates in total are in response to our findings and market suggestions on how we can further enhance the Ybravo.com customer experience."

Persson follows up by saying "Our philosophy is to quickly introduce technical improvements therefore some of these updates were introduced as running changes. All of these enhancements can be retro-fitted to earlier units if needed."

The Ybravo.com technical team has been busy with the updates to the Bravo 21, the launch of the new
Bravo 25 and the development of the Bravo 32.

Ybravo.com is convinced dealers and commercial landscapers alike will continue to enjoy and benefit from the reasonable spare parts pricing, ease of service and an outstanding commitment to customer satisfaction.

Ybravo.com has launched an interesting dealer recruitment campaign that rewards existing dealers for helping to spread the word about the great opportunities available to Ybravo.com dealers. The "New Dealer Bounty Program" is in effect for the remainder of 2011.

Jeffrey Beltramo, President of Ybravo.com states, "Our existing dealers are our best source of contacts for new dealers, as they already understand the benefits to being part of the Ybravo.com dealer team".

Beltramo continues, "We are looking to add select commercial dealers in markets across the country in order to further expand the Ybravo.com brand footprint".

Ybravo.com aims to engage with the right mix of dealers that provide outstanding commercial service and in turn those dealers will participate in an outstanding dealer profit opportunity.

Ybravo.com is pleased to announce a major brand building campaign for the fall 2010 season. The fall season is leaf season and what better time to offer a fantastic deal on the Bravo 65 commercial blower.

Ybravo.com is offering its Kawasaki powered 65cc backpack blower for just $349. (suggested promotional price) through participating dealers for a limited time this fall.

Jeffrey Beltramo, President of Ybravo.com states, "Our company intends on being our dealers' best supplier of commercial lawn care equipment. This Bravo 65 blower campaign and the pending introduction of the Bravo 25 commercial mower are two more strong commitments to our developing dealer base."

Ybravo.com is pleased to announce a major facelift to their website. Dealers and end users alike will immediately notice the upgraded appearance and feature content along with improved ease of use.

This website upgrade comes immediately after the launching of a brand new state of the art e-Account portal for their dealers.

Jeffrey Beltramo, President of Ybravo.com states, "Our company is based around the internet in order to support our customers in real time and provide business solutions that are state of the art. We wanted to improve the ease of use of our site, and begin the launch of the all new Bravo 25 commercial mower."

Bravo 25 Presentation:
Website visitors will now be presented with the "coming-soon" Bravo 25

Product is highlighted in our slide show
Message: Weighs like a 21", Handles like a 21", Productivity like a 25"

Visitors can check out the 360 viewer to see the Bravo 25 from all sides

Ease of Use Improvements:
Website visitors will now find it even easier to navigate our site

Ybravo.com is pleased to announce that they have launched a brand new state of the art e-Account portal for their dealers. Initial comments from dealers that have tested and previewed the functionality of the new portal have been extremely positive.

Jeffrey Beltramo, President of Ybravo.com states, "We have been listening to input from our dealers and have been working diligently behind the scenes to develop an e-Account solution that would exceed our customers' expectations for features and ease of use".

A partial listing of the features of the new e-Account portal includes:

Dealers can receive invoices by fax, email, or both as they choose

Dealers receive month end "virtual" statement

Dealers can review/print old invoices at any time

Dealers have full access 24/7

Dealers can easily see all available discounts on each invoice

Dealers will receive automated payment reminders as necessary

Dealers can make electronic payments on account 24/7

Ybravo.com aims to lead the way when it comes to modern electronic solutions for both their commercial dealers, and their commercial end users.

Ybravo.com is pleased to announce that Ron Brunone has joined their management team in the position of Sales Manager. Brunone is responsible for the development and sales support of the dealer network with special emphasis in the western United States.

Jeffrey Beltramo, President of Ybravo.com states, "Adding Ron Brunone to our team is a key step forward in our quest to build the best commercial dealer network in the industry".

Ybravo.com aims to engage with the right mix of dealers that provide outstanding commercial service and in turn those dealers will participate in an outstanding dealer profit opportunity.

Beltramo continues, "Ron Brunone has an excellent reputation amongst commercial dealers for helping them build bottom line profitability. Ron is a hands-on manager who is just as comfortable developing strategic marketing plans, or working in the field with commercial users or conducting product training for dealer personnel".

Ybravo.com has begun its initial expansion to the Northwest market. During the month of March, select Oregon dealers were shown the Bravo 21 commercial mower and were exposed to the Ybravo.com dealer program and dealer strategy.
Ybravo.com is very pleased to have signed their first four dealers from Oregon who immediately saw the benefits of Ybravo.com and the Bravo 21 for their dealerships. Emerald Power Equipment in Eugene, Jerry's Outdoor Power in Bend, Keizer Outdoor Power Equipment in Keizer and Roy-Boys, Inc in Tigard now have mowers in stock ready for their spring season. Ybravo.com has already been receiving product registrations for units that have been retailed in Oregon. Jeffrey Beltramo, president of Ybravo.com states "We are excited to welcome aboard these initial Northwest dealers, that are very well respected in their market areas. Ybravo.com has plans to add other select dealers in strategic commercial markets."
Ybravo.com now has authorized dealers in seven states and dealers in an additional six states that are soon to join the growing Ybravo.com dealer team.

Ybravo.com has launched the next stage of their brand development with a multi-faceted campaign to add select commercial dealers in the Northwest, Southwest and Southeast markets.

Jeffrey Beltramo, President of Ybravo.com states, "The dealer is the key ingredient to our market strategy and improved dealer profitability is our aim".

The Ybravo.com dealer strategy is clearly different from what is permeating the industry these days.

Beltramo continues, "We will not appoint a dealer on every corner as that tried and failed strategy only serves to lower dealer profitability and in the long run actually creates an environment whereby the dealer cannot afford to provide superior service".

Ybravo.com aims to engage with the right mix of dealers that provide outstanding commercial service and in turn those dealers will participate in an outstanding dealer profit opportunity.

Jeffrey Beltramo, President of Ybravo.com states, "The Bravo 65 has been well received by commercial landscapers who have field-tested the product along with our dealers that have now seen the blower".

Commercial users that want the best blower in its class will choose the Bravo 65. The Bravo 65 is an ideal complement to the Bravo 21 commercial mower.

Leif Persson, Product Manager for Ybravo.com commented, "We have listened and studied the backpack blower market. We believe the Bravo 65 offers differentiated features such as a Kawasaki 2-stroke engine, an all steel tube-frame, an aluminum fan, and an ergonomically designed harness that will make this blower the go-to choice for commercial landscapers".

Ybravo.com began delivering the Bravo 21 commercial mower today to its initial group of authorized dealers.

Jeffrey Beltramo, President of Ybravo.com states, "The Bravo 21 delivery launch is another milestone as we develop our brand and market position together with our dealers".

In several cases, Ybravo.com dealers have utilized their Bravo 21 demonstrator mowers to pre-sell units to their prime customers prior to the shipment start.

Leif Persson, Product Manager for Ybravo.com commented, "We have been in close contact with our dealers during the start-up, and we look forward to continuing this method of customer driven communication and support".

The website is the result of a vision for making the site a leap beyond what is the industry standard.

Jeffrey Beltramo, president of Ybravo.com states "our team of experts were repeatedly challenged with the question, what can we do to make it even better at each step of the way and then they delivered time and time again".

The website, and the computer interdependence behind the scenes is state of the art.

Beltramo made special mention of the "360 degree virtual mower tour" as an example of leading edge technology.

When a user goes on the site, they will find it very easy to navigate, and very intuitive when placing orders. Learning about products and support functions is presented in a fun and easy-to-get format.

Ybravo.com, a fun forward thinking brand experience with a web presence to match.

The Ybravo.com product development process is very structured and clearly focused. Leif Persson, Product Manager for Ybravo.com embraces the task of heading up the development of new products that will energize dealers and commercial landscapers alike.

Leif Persson has a clear perspective on how the brand and its products should be perceived in the marketplace. Persson comments, "We will only develop and produce products that have clear and easily identified advantages to the current products typically being used by commercial landscapers". Ybravo.com has no intention of developing or introducing any "me-to" products.

Persson follows up by saying "Our new Bravo 21 is a great example of our commitment; landscapers have been requesting a faster mowing speed to boost productivity, along with lower weight to improve handling. The Bravo 21 features the fastest speed, and lowest weight in its class."

With Ybravo.com products, the product focus does not end at the feature and benefit level. Dealers and commercial landscapers alike will enjoy and benefit from the reasonable spare parts pricing, ease of service and an outstanding commitment to customer satisfaction.

Persson who has a wide range of technical and management experience with other industry brands looks forward to leading the development of break through designs. Persson sums up by saying "I have seen countless times, where the "bean counters" have stopped great ideas from being developed and introduced. With Ybravo.com, it is all about listening to the customer, and developing products that improve their productivity and lower their total cost of ownership". It sounds like Ybravo.com has a recipe for product and customer satisfaction success.

Ybravo.com is using the tag line "Simply Professional" to present the positioning of the entire company and brand experience.

For Ybravo.com "Simply Professional" has strict meaning that provides guidance and clarity for all business and product decisions.

Simply Professional is how Ybravo.com does business, and how they make decisions.

Professional Users: Ybravo.com is only targeting professional users, and "west coast style" landscapers in particular.

Professional Products: Ybravo.com will only develop, produce and sell full professional products.

Professional Dealers: The landscape professional thrives with the support of an excellent local dealer. Ybravo.com is seeking to align itself with the best dealer/s in each market. Quality over quantity is the dealer network vision.

Professional Personnel: Top Ybravo.com management is only a phone call, or a few clicks away from direct involvement in assisting you and their other customers.

Professional Business Practices: Ybravo.com is focused on integrity and simply doing what is right regardless of the short-term cost. Simple straightforward business practices will enable Ybravo.com customers to grow with confidence.

Professional Results: The Ybravo.com business model is poised for great success. Landscape professionals, dealers, and Ybravo.com itself will benefit together as they grow and prosper together.

Jeffrey Beltramo an industry veteran has announced the formation of Ybravo.com, a new brand that will target landscape professionals, and the dealers that serve this market segment.

The heritage of the brand name is taken from the word Bravo, and an interesting and fun marketing twist of putting a "Y" in front. Ybravo.com is a modern company, hence the decision to make the brand name exactly the same as their website address.

The Ybravo.com brand development began in 2006, while Beltramo was leading a well-known distribution company. "We could see the need for a focused brand, and did not see an opportunity with existing companies".

According to Beltramo, this new brand will be a fun, aggressive company that targets the typical "west coast style" professional landscaper. Beltramo stated, "Most industry companies are located in the eastern United States, and in general are not in tune with the west coast dealer needs, nor their customers".

Ybravo.com intends on having a range of differentiated products that will enable professional landscapers to improve their productivity and lower their total cost of ownership.

"The dealer is the key ingredient to our market strategy, and improved dealer profitability is our aim".

Beltramo concluded, "The launch of the Ybravo.com brand and the initial models are just the first of many exciting announcements we have planned".

Dealers and professional landscapers alike are sure to hear more about the Ybravo.com brand experience in the coming weeks and months.