If history repeats itself, the arrival of the iPhone 5 this month will trigger a gusher of app downloading and experimentation. This is a good time for marketers to make a strong first impression. More

On Monday, Tapjoy announced the appointment of Patrick Seybold as vice president of global communications and marketing partnerships. The San Francisco-based mobile advertising platform says that
Seybold will be responsible for all of Tapjoy's consumer media strategies. Read the whole story »

Emeryville-based Lyris unveiled a digital marketing platform Tuesday resembling an enterprise resource planning (ERP) system built to support online advertising, part of an effort to rebuild and
rebrand the company. The transformation began two years ago after Wolfgang Maasberg stepped in as Lyris CEO. The company shuttered several products, reconfigured a global sales organization, and
reduced the employee count from 292 employees to 165. Read the whole story »

Jeff Karp, Zynga's chief marketing and revenue officer, is the latest high-level executive to leave the embattled social games company. His resignation follows news earlier Monday that CTO of
infrastructure Allan Leinwand was leaving Zynga to join cloud service company ServiceNow. Other who have left the San Francisco company in recent weeks include COO John Schappert, Chief Creative
Officer Mike Verdu, and Alan Patmore, general manager of "CityVille," one of Zynga's best-known games. Read the whole story »

The University of California's Office of the President has launched its first digital video campaign, "Onward California," comprising viral content about six alumnae and professors across the system's
10 campuses. The films are the first branded digital content from UC. Read the whole story »

Drawbridge, a mobile advertising start-up based in San Mateo, has added Eric Rosenblum as VP of product, according to AllThingsD. Rosenblum moves from Google to Drawbridge, a two-year-old company that
has 21 employees. Read the whole story »