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CIBC conducts client appreciation promotion

CIBC recently conducted a promotion in Camrose, AB as part of its annual Client Appreciation Day initiative. The bank rebranded the local branch of a customer in that city, Crystal Regehr Westergard, to feature her name. The CIBC Camrose Banking Centre was branded “Crystal’s Banking Centre” for one day. Rebranded materials also included the welcome mat, employee nametags and pens, as well as the branch’s label on Google Maps. The promotion includes social media activities on LinkedIn, Twitter, Facebook, Instagram and YouTube. The promotion was developed by Fuse of Toronto.

“It’s the ultimate display of the close, personal relationship CIBC has with their clients,” said Steve Miller, executive creative director at Fuse. “It goes well beyond transactional. It’s a true partnership, embodied wonderfully in Crystal’s story and the renaming of the branch.”