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Wednesday, August 24, 2011

COMING SOON-LAKME ABSOLUTE MAKEUP COLLECTION

LAKMÉ ABSOLUTE CO-CREATED WITH MANISH MALHOTRA

LAUNCHED AT LAKME GRAND FINALE

Mumbai, August 21, 2011: Lakmé and Manish Malhotra come together to co-create a range that has been inspired by the contemporary Indian woman. The Lakmé Grand Finale at LFW Winter/Festive 2011 showcased a collection that is glamorous and sophisticated, with a soul that is Indian, just like Lakmé ABSOLUTE. Lakmé ABSOLUTE is a high-performance, long-wear range that has been designed for the Indian skin-tone enabling every woman to be magical everyday of her life.

Lakmé Grand Finale designer Manish Malhotra, known for his opulent, contemporary Indian wear, partnered with Lakmé to create a ultra-glam ensemble meant for the fashion-forward Indian women. Speaking of his experience at his third Grand Finale, the designer said,“The thrill of a Grand Finale has only increased since my first time in 1999. My collection, inspired by Lakmé ABSOLUTE, was all about capturing the best of International and Indian style. The looks from the Absolute cosmetic range are of international standard and akin to it is my creation for this season, which is hi-tech, high- fashion, sophisticated and contemporary.”

Kareena Kapoor, Face of Lakmé ABOSOLUTE said, “I have walked at LFW and for Manish before, but taking the stage as a Lakmé ABSOLUTE face at the Grand Finale is a different high. I loved the ABSOLUTE collection Manish created for me; his designs are trendsetters and enhance my style. Cory used the Kohl Ultimate to create my look and I absolutely love it. It’s very contemporary and something I could do for a meeting, a party, a romantic date-its versatility increases its appeal.”

Cory Wallia, Lakmé make-up expertshared his view on the looks created for the Lakmé Absolute range: “We have created looks for every occasion. There’s a dressy evening look for which I have highlighted the eyes in a beautiful purple that will play up the drama. The other is the uber-glam look with coral-peach lips that will let you talk your way into anything! Even if you’re going to office, the Mattereal Mousse and a nude Plum and Shine gloss can create the perfection you desire making you absolutely stunning.”

Clint Fernandes, Lakmé make-up expertshared his view on his favorite products from Lakmé Absolute range, “The ABSOLUTE Lip Last is definitely one of my favorites - because of the gorgeous shades it comes in and for the precision brush which helps one create the most beautiful lips. The Two-Way compact is another product every woman should carry in her bag - it doubles up as a powder and foundation to help you look flawless in seconds and also has added sun filters to protect your skin.”

Farida Kaliyadan, General Manager, Lakmé says “Lakmé ABSOLUTE has been specifically designed for the contemporary Indian woman who plays myriad set of roles across her personal and professional life. Not only are the products high-performance and super long-lasting, but they are good for your skin too, making them ideal for the contemporary woman. Lakmé has created specific looks for every occasion and Manish beautifully captured these various moods through his collection.”

The collection showcased was indicative of the international style and contemporary trends that should be an integral part of every woman’s make-up kits this season.

Also present at the event was Sister Karisma Kapoor to extend full support to her sister Kareena & favorite designer Manish Malhotra.Love Karisma's fresh faced makeup.