Tequila Avion Introduces Avion Reserva 44

NEW YORK, Dec. 5, 2013 /PRNewswire/ –– Tequila Avion® is excited to announce the launch of Avion Reserva 44, an exceptional extra anejo tequila. Avion Reserva 44 is hand bottled in extremely limited batches and carefully filled into a fire-polished, luxurious crystal bottle. Only 744 cases of the unique, handcrafted extra anejo tequila will be available worldwide and the brand will unveil the first 150 select cases of Reserva 44 just in time for the holiday gift-giving season. This very special addition joins the already exceptional line of handcrafted tequila from Avion, which was voted World’s Best Tasting Tequila at the San Francisco World Spirits Competition.

Avion Reserva 44 is crafted in the highlands town of Jesus Maria, Mexico. The process to create this exceptional tequila begins with the founder’s unwavering commitment to quality. Avion Agave is hand selected and estate grown at 7,000 feet above sea level. Slow roasted in brick ovens for 72 hours, the Avion Agave is carefully distilled and filtered through Avion’s proprietary ultra-slow filtration method, where it is then aged for 43 months in oak barrels to create an incredibly smooth and finely balanced finish. The final step for Avion Reserva 44 is aging the liquid for an additional month in specially selected petite barrels, which are rotated daily. It is during this intensive process that Reserva 44 takes on its rich, complex character. The liquid is then hand-filled into a fire polished crystal bottle, hand numbered and individually signed by Founder, Ken Austin. Reserva 44 is then enclosed in a uniquely crafted luxury gift box and shipped in a wooden crate.

“I’ve waited and waited to release Avion Reserva 44. Years ago, I reserved specific batches of our tequila to be placed into the Reserva 44 barrels and have closely watched their progression,” said Ken Austin, Founder and Chairman. “This release is the culmination of our bespoke tequila process. Reserva 44 is a spirit that the most demanding of tequila connoisseurs and single malt scotch drinkers will fully appreciate.”

Jenna Fagnan, President of Tequila Avion, said, “Tequila Avion has become the fastest growing ultra-premium tequila on the market and it’s due to Ken’s unwavering dedication to always push traditional tequila rules and never settling until all previous limits have been surpassed. Avion Reserva 44 once again reminds us of why Avion was voted the world’s best tasting tequila.”

Avion Reserva 44 has the distinctive character of Avion Agave with hints of warm vanilla, ripe luscious fruits and a touch of spice—the hallmark of Avion fine tequila. It is 80 proof and is available in 750ml fire polished crystal bottles (SRP – $150.00). It is best enjoyed neat at room temperature or with a single cube of ice.

About Pernod Ricard USA®:Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).
The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avion™ Tequila (through a joint venture with Tequila Avion); such superior wines as Jacob’s Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in New York City and Purchase, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.