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When you’re 3-time F1 World Champion Lewis Hamilton, life moves at 15,000 RPM and 200 MPH.A man who exists in a world of milliseconds demands a drink that can keep up.

When we partnered with Lewis to create “44”, our R&D team worked flat out to engineer the quickest Monster ever.

Light, crisp and refreshing, with a fast finish, it gets you out front and pulling away.

Monster Energy is proud and excited to welcome three-time F1 World Champion, Lewis Hamilton, to the family. Our global partnership, which complements Monster Energy’s long-term sponsorship of the Mercedes-AMG Petronas Motorsport team, will see Lewis working in partnership with Monster separately from his racing endeavors.

Following a highly successful racing relationship with the Silver Arrows, which will continue, Lewis secured two of his last three world titles in 2014 and 2015. The 32-year-old sensation now joins a world class list of athletes, drivers, riders and personalities that make up the global energy roster.

“I’m super excited to announce that I’m going to be partnering with Monster Energy and working with them to bring out my own drink, which is something I’ve wanted to do since we began working together years ago.” said Lewis Hamilton.