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Bulk email

Bulk email is a nearly identical message which is sent to numerous recipients. Bulk email requires special bulk email software that takes each individual email address from that bulk email list, and sends one message to each email address. A bulk email list is one of the most interesting uses of email broadcasting. It connects a group of people, who have common interests, by their email address. When one person sends e-mail to the bulk email list, that message is automatically sent to everyone on that list, hence bulk email.

Paradoxically, whilst bulk email is a marketing technique which lets you to communicate easily with a large number of customers in one hit, it actually lets you do so in a very personal way. Bulk email marketing is the management of mailing lists and targeted electronic communications with a diverse subscriber base. It lets you segregate your email recipients according to their interests and needs, which you then target through relevant, personalized content.

Bulk email is a valuable mechanism for keeping customers or subscribers informed, without requiring significant time or resources. However, if bulk email is sent to recipients unsolicited, it is considered spam. Bulk email distribution uses special software that captures the email addresses from the bulk list and automatically sends one message to each entry, so maintaining opt-in list hygiene is crucial to success.