Busy busy busy

This is now

Shortly after I was born a black sheep equipped with orphan optimism, I knew that if my mother would ever sent me to art school, I would arrive there knowing there are two ways of designing a great ad:

Michael Schirner's IBM typewriter ad

By means of reduction

as did Michael Schirner for his famous IBM typewriter ad

Overly cluttered

as the iritading layouts of tabloid newspapers suggest.

cp+b credentials

50 years later, I stumbled upon Nitro, Chris Clarke’s dynamite new business model of an ad agency which has arrived (in modern day marketing). #4 of Nitro’s 8 principles welcomes Newton’s law of marketing: “Every trend is followed by an equally strong counter trend”.