“What do women want?” When Sigmund Freud first posed that mystifying question, he could have had an “A-ha!” moment – if only he asked Reaf! The answer, Dr. Freud, is Gift Cards. Granted, Gift Cards top the Holiday Wish Lists of 60% of all consumers – women and men...

The sugarplums! The twinkling lights! The fruitcake! Ok, maybe forget that last one. But the holiday season is a rather magical one, isn’t it? Yet something else is happening here. And it has to do with the magic a booming economy can create: More and more companies...

Incentive Magazine asked the respondents of the Incentive’s Corporate Gift IQ Study to dive deeper into the different kinds of corporate gifts that they receive. About 77% of companies reported that corporate or business gifts are part of their incentive programs....

Expressing appreciation. Sparking motivation. Showing recognition for a job well done. Every year, companies large (revenues of $1B+) and mid-sized ($100M – $1B) look for ways of incentivizing and rewarding their various audiences. And every year, they allocate...

Incorporating merchandise into meetings and events is common and used as an effective tool for meeting planners. Successful Meetings sent out a survey to understand how merchandise is incorporated in their events. Out of the survey responders, 97% of them rated...