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Wednesday, October 5, 2016

Why Google Abandoned Nexus

Yesterday, Google announced their Pixel smartphone, the successor to their Nexus phones. But why did they stop using the Nexus brand? Here's my speculation. First, the final phones for Nexus were called the Nexus 5X and Nexus 6P. The numbers represented screen size and version number (interchangeably at times). Their tablets were the Nexus 7 and Nexus 10. Keeping the 6 on the Nexus would be confusing to consumers, forcing them to know the difference between a 6P and a 6Q. Another Nexus 7 wouldn't do much good either. So, rebranding it must've been the best choice. One of the selling points of Pixel is that there's no version number. Also, Pixel's name origin comes from the Chromebook Pixel. So, hopefully that clears up any confusion about Google's new phone.