Is faux fur the new fur?

Vogue Paris is the latest fashion giant to put their foot down on the industry’s use of fur

The August issue of Vogue Paris features Gisele Bündchen dressed (quite literally) head to toe in faux fur. The industry standard fashion magazine is taking a stance against the production of fur, proving that fashion can be cruelty-free.

The highest paid supermodel in the world posted the cover shot to Instagram earlier this month with the caption: "So happy that @vogueparis dedicated this issue to animal protection, sending a strong message that wearing real fur is never an option!! All great designers now do beautiful #fakefur."

The editorial was shot by famed Dutch photographers Inez and Vinoodh, who also shared their appreciation of working on an issue that promoted animal welfare and sustainability in the fashion industry. Posting to Instagram the duo wrote: "The whole issue is dedicated to animals and our series inside and this cover emphasizes that wearing real fur is never an option! All great designers now make the most beautiful #fakefur coats to keep you warm this winter!" The editorial features Bündchen cuddling a baby kangaroo, baby foxes, dogs and rabbits - all animals that are typically bred and killed in the fur trade.

The issue comes just months after luxury online retailer Net-a-Porter announced the company's plan phase out fur across all their affiliated sites. Net-a-Porter looked into animal welfare certification standards that involved the fur trade, only to find that the industry was too self-regulated and inconsistent. They found that there is no humane way to store and kill animals for aesthetic purposes.

Upon making the announcement in June, Matteo James Moroni Net-a-Porter's head of sustainability stated: "our goal is to act as an industry-wide catalyst for change." It looks like the change is in motion. Fur-free is becoming the future of fashion.

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