Daily News

Loyalty360 Reads: January 26, 2018

The latest news in the world of customer experience and customer loyalty.

Facebook CMO leaving
Facebook CMO Gary Briggs announced this week that he was retiring from the social media giant—four years after leaving Google to become Facebook’s first CMO. He plans to apply his talents to the Democratic Party’s mid-term election efforts, he said in a post. Considering the challenges Facebook faces trying to overcome its unintended political influences, it’s hard to tell which job is the frying pan and which one is the fire. Still, Briggs leaves a hefty task for his replacement, but also a strong footprint. Earlier this month, Briggs shared with Market Realist an overview of Facebook’s marketing initiatives.