The 30 plus stages of SEO

I've called this '30 plus' because there are always new SEO activities coming along and old ones dying off so it might be '30 plus' or '30 minus' but its always 30ish! Below is the helicopter view of complete SEO as of 2018 with links on where to find out more.

Effective SEO doesn't mean every step has to be completed - in SEO you just have to do a bit more SEO than your competitors do in order to rank higher than them.

Buy a domain name (if your site is not already established) which contains one of your keywords or phrases and is easy for people to remember (e.g. www.bobs-used-cars-anytown.com) but beware of Exact Match Domains

Resolve any canonicalization issues (e.g. make sure http://mysite.com, http://www.mysite.com, http://www.mysite.com/index.htm, etc. are all seen as one page by search engines, not duplicated content)

Host your site on a respectable server (or its own server) because search engines like speed and reliability and so you don't get taken down because there are spammers and con shops in your virtual neighbourhood. Monitor it with Pingdom.