sales

Most of the time people consider promotion to be part and parcel of marketing and advertising, and it is, but it’s also so much more than that. To simply group it in with everything else means that you’ll never give it your full attention, and thus your promotional efforts may simply fall flat. So let’s

Lead generation is a topic many people either oversimplify or overcomplicate. The truth is, you can’t rely totally on Google and Facebook Ads to get you leads, and certainly not to convert leads to customers. Lead generation is something that takes time to master and requires constant testing and modification to maximise your results. There