Driving on the Spur retail revolution

15 December 2017

Premier League club Tottenham Hotspur’s new state-of-the-art stadium is set to open in 2018 – and when it does, it’s set to become the world’s most technologically advanced aiming to start a kind of the Spur retail revolution.

As well as Spurs games, the ground will also host American Football, thanks to a deal struck between Tottenham and the NFL, as well as concerts and other high-profile events.

“We want to create memorable experiences,” Director of Hospitality Andy O’Sullivan tells me during a chat at the club’s shiny new headquarters, the recently completed Lilywhite House, which overlooks the hive of activity at the new stadium next door.