Impress Your Clients & Coworkers — Share Your Litmus Tests & Reports

So you have your email previews, page previews, and your email analytics data — now what do you do? There are numerous ways to share your data with your customers, clients, and coworkers & impress them with your beautiful & engaging emails!

Sharing Email & Page Testing Results

There are two ways to share email and page testing results: publishing a sharing link and sharing results with a group. In addition, for email testing results, users have the ability to download a zip file of screenshots to share with others.

Publishing a Sharing Link

In order to share your email and page testing results, you simply need to click on the “Sharing” tab within your email or page test result screen. By default, your tests are not published; however when you click the “Publish” button, you will receive a URL that you can share with others. You may also customize the results you share by ticking/unticking the screenshot you would like to share with others. Your published results will show any compatibility marks you have made with your test as well.

How long are published tests available for? For as long as you leave them published & your account is active!

Sharing Results with a Group

Another simple way to share results with customers, clients, or coworkers is to share your email or page tests with a group. However, this sharing option is only available for users under our Agency subscription plan. Our Agency plans are generally custom plans that we set up for customers who need more than 10 users. To learn more about our Agency plan, or to upgrade your current account to an Agency plan, email us at hello@litmus.com.

If you have an Agency plan, in order to create and organize your groups, click on the “Account” tab and refer to the “Users” section at the bottom of the screen.

Under an Agency plan, the admin/accountholder has the ability to add other users and can grant users different privileges; for example, users can be “read-only” or they can have the ability to create new tests. Once users have been added, they can be put into different groups. To create a group, simply click on the “Add a new group” and name your group.

Users in the “Default Group” can see the results in all of the groups that have been created; users in additional groups can only see results in the specific group they are in. It should be noted that each user can only be a part of one group.

Once groups are set up, email and page tests can easily be shared with them. Users simply need to click on the “Sharing” tab within your email or page test result screen. At the bottom of this page there is a “Share with a Group” section. Simply choose the group that you would like to share the results with, and click share.

Unlike publishing a sharing link of your test results, you cannot customize the results you share with your groups by ticking/unticking the screenshots that you would like to share.

Downloading a Zip File of Screenshots

Another way to easily share email testing results (note: this is not available for page testing) is to download a zip file of screenshots and share the document with others. Once your email test is complete, users need to click on “Zip file of all screenshots” within the email test result screen. Note: if your emails have not finished rendering, the option to download a Zip file will not be available.

The Zip file of all screenshots will include PNG files of how the email rendered in each of the email clients it was tested in. In addition, there will be a PNG file for those email clients that include an “images off” version of the email and how the email renders in a preview pane.

Sharing Email Analytics Reports

There are three ways to easily share Email Analytics reports: publishing a sharing link, sharing results with a group, and downloading a .CSV file.

Publishing a Sharing Link

A very simple way to share your Email Analytics report with your team is to create a published URL that shows them your results. This report is read-only and will not grant others access to your Litmus account.

To create a published URL, go to the “Sharing” tab on the right-hand side of your report. You will then see the option to publish or unpublish your Email Analytics campaign report. Click “publish” to receive your published report URL.

It should be noted that if you delete a campaign, you will no longer have access to the published URL for your campaign report. In addition, your account must also be on an active subscription in order to use a published URL.

Sharing Results with a Group

Sharing Email Analytics results with a group is only available to users with an Agency plan. Sharing Email Analytics results with a group is the same as sharing page and email tests with a group, so please refer to the explanation in the “Sharing Email & Page Testing Results — Sharing Results with a Group” section.

Downloading a .CSV File

In order to download .CSV files of your Email Analytics data, click on the “Export” on the right-hand side of your report.

There are four reports that can be exported into a .CSV file:

Individual-level Data – This full data export includes all of the Individual tracking for your email’s tracking code. This export may take a few minutes to be generated and you’ll be notified via email once the file is ready for download. For a detailed description of the export format for this report, check out our help article, “What data fields are reported on individual level tracking CSV exports?”

Email Client Data – This data export includes all of the Email Client data for your email’s tracking code. The fields for this export are: total_opens (total hits recorded for a specific email client), mail_client (email client tracked for this hit), mail_client_detail (specific email client version), and platform (platform category).

Engagement Data – This data export includes all of the Engagement data for your email’s tracking code. The fields for this export are: mail_client (email client tracked for this hit), mail_client_detail (specific email client version), engagement (engagement activity), total (total number of hits with these attributes), and platform (platform category).

Activity Data – This data export includes all of the Activity data (forwards and prints) for your email’s tracking code. The fields for this export are: activity_type (forwarded or printed), activity_detail (the recipient’s email address, if available), mail_client (email client they used), and created_at (a date/time stamp, in the GMT timezone).