The social experiment is the process where actual trials are implemented and actual results are collected. Thus, future plan can include real and effective measures. Furthermore, the project places emphasis on cooperation’s between government agencies, private entities, and individual citizen. The key success factor is Social acceptance and participation. Impacts, participations, and problems of the social experiment will guide the underlying model of collaborations between academic institutes, public sectors and private sectors

In the third Social Experiment, a total of 24 measures were implemented. The result showed 12.6% increase in traffic flow rate, 68% increase in travel speed and 1 km reduction in queue length during morning peak period. At the same time, a Social Experiment exhibition was also held to display effectiveness of the measures. This contributed to greater understanding on Traffic Management by governmental officials and general public.

The result of Sathorn Model can be a sample of best practices. It shows that collaboration is necessary to bring good practices. Government can work with Private sectors in solving traffic congestion.

For More information



To find out more information:

Please read the final reports, which are attached in this website.

Coordination:

The Sathorn Model project was finished in 2017. Nonetheless, any inquiry can be submitted to