Putting Mental Models Into Practice: IA & Gap Analysis

After this presentation, you'll come away with an understanding of how mental models have helped organizations from a variety of industries, and be able to create your own mental models right away to improve your applications, services, and products. You'll understand the pros and cons of mental models, and how they fit with other user experience design methods. And you'll be able to avoid the frustrating mistakes that often get in the way while developing mental models.