It goes without being said that everyone appreciates good manners, and this pertains to email marketing as well. If you're like 81 percent of marketers, you send a welcome email to your new subscribers. As a consumer, you can almost expect this these days. So, if your business is not currently doing this, you need to adopt this practice immediately.

Imagine the immediate website traffic that businesses featured on Shark Tank receive. If you watch the show, there is a very good chance that you're also simultaneously checking these businesses out online. If you consider that a large percentage of the other millions of people watching the show are also checking out these businesses online, you can imagine that some serious damage can happen to these websites if the businesses are not prepared for the increase in traffic.

​If you've recently scrolled through your Instagram feed, you've likely noticed an increase in the number of ads from brands that you may or may not already be following. This is because Instagram recently opened up its social media advertising offerings to businesses of all sizes.

As a business owner or marketer that works hard to maintain a quality business blog, it can be incredibly frustrating to see that your posts aren't being read. You think you're doing everything right, but you just can't seem to get your blog to take off. ​

Logo design is such an important aspect of branding. Ideally, your logo should be able to immediately connect consumers' minds with your business without the need to see the name of your business. Your organization's logo design should not only communicate what your brand is all about, but also be memorable and help your company stand apart from the competition.