Archive for Category: Social Media

With 2019 just around the corner, several marketers are starting to formulate their SEO plan for the new year right now. After all, by figuring out your strategy in advance, you’ll be much better placed to deal with and...

Facebook CEO Mark Zuckerburg has apologised for the social network’s recent data privacy scandal by taking out full-page adverts in several UK and US newspapers. Zuckerberg said that Facebook could have done more to stop Cambridge Analytica from exploiting...

This time last year, the world of marketing was getting ready to embrace the latest and greatest industry trends such as influencer marketing, automated chatbots, and an even bigger emphasis on video. Looking back, it’s fair to say that...

Social media not only fuels big business, it is big business. The world’s most popular networks are constantly looking to update their service offerings and improve the customer experience. As a result, it is sometimes difficult keeping on top...

Just like every other year, 2017 was a rollercoaster ride for the world of PPC, with several updates and announcements dictating the way marketers went about their business. It also ushered in a whole host of new trends, such...

According to a study by Quintly, videos uploaded natively to Facebook receive 530 per cent more comments than videos shared on other platforms such as YouTube. In fact, the figure went as high as 806 per cent in May...

One of Twitter’s biggest differentiators in the world of social media is its 140-character limit. But in a recent blog post, Twitter’s Product Manager Aliza Rosen and Senior Software Engineer Ikuhiro Ihara revealed that it was going to start...

Despite the fact that Google has repeatedly said social signals aren’t a direct ranking factor, they can still help with your SEO efforts. Essentially, if you create high quality content that is popular on social media, people will like...

Recently, it seems as though the biggest names in social media have simply been sharing (or in some cases stealing) each other’s ideas and features. For example, take a look at this article over at Recode to see the...

Seeing as over three million blog posts are published every day, there is a good chance your content will get lost in today’s expansive online world. What’s more, the topics or themes you are writing about could have been...