Total Marketing Wellness: The Health of Your Marketing

A man goes to into the doctor’s office and says it hurts no matter where he touches his body. The doctor looks at him noting that he doesn’t appear to have any full body trauma. Skeptically, the doctor says “Impossible.” The man says to the doctor, “No. I’m not making this up. It hurts really badly. I must have a disease! I need lots of help.” So the doctor says, “Fine, show me.” The man takes his finger and pushes his elbow and screams in agony. He pushes his knee and screams, he pushes his ankle and screams and so on. The doctor says, “You’re not really that in tune with your body, are you?” The man asks, “What does that have to do with anything?” The doctor replies, “I’ll explain it to you after I fix your broken finger.” ****** What does this have to do with marketing? More than you’d think. One of the things that I’ve come to understand more and more lately is that a ...