The Bloody Beetroots is an Italian electronic dance music group established in late 2006 by Robert Rifo, known professionally as Sir Bob Cornelius Rifo. The name the Bloody Beetroots is both used as a pseudonym for the solo projects of Sir Bob Cornelius Rifo (production, guitar, keyboards, DJ), as well as his formation with Tommy Tea (sampling). When performing as a group, they are also referred to as Bloody Beetroots DJ Set. The duo are well known for their black masks, reminiscent of comic book characters, Spider-Man, Venom, and Grendel, that they wear during performances.

The leader of the band, Sir Bob Cornelius Rifo, was born in 1977 in Bassano del Grappa, Italy. He lives in Beverly Hills, California. He is a classically trained musician, but gained reputation for producing music with styles ranging from punk rock to the new wave of the 1980s. His identity remains largely anonymous. In fact, the only identifying public feature he has is the year "1977" tattooed across his chest, which is the year of his birth, that coincided with the year punk-rock was born. Rifo, a music producer, DJ and photographer uses the pseudonym the Bloody Beetroots himself.[1]

In 2009, the Bloody Beetroots released his first album, Romborama. The album is a complete art project composed of music, videos, and fashion.

The Bloody Beetroots DJ Set (Sir Rifo and Tommy Tea) had a short tour of the United States in early 2008, alongside DJ Steve Aoki. During this period, members of the group wore Spider Man black variant[3] masks, and occasionally red masks.

In 2009, Sir Rifo also worked on Rifoki, a hardcore punk collaboration with Steve Aoki.

During his 2010 Live Tour, Sir Rifo labeled himself and the live band the Bloody Beetroots Death Crew 77 and introduced drummer Edward Grinch. Tommy Tea was in charge of effects and sampling in the live band. In 2011, Grinch left the band and replacement drummer Battle took his place.

Later in 2011, during the Church of Noise tour, vocalist Dennis Lyxzén of the punk band Refused joined and provided vocals for a few songs.

The first single, "Rocksteady", was released in early 2012 along with two remix EPs. The second single, "Chronicles of a Fallen Love" (featuring Greta Svabo Bech) was released in December 2012, also with the two-part remix EPs. In February 2013, Bob Rifo announced a third single "Spank" (produced with TAI and Bart B More), as well as an accompanying music video.[4] Sir Bob Cornelius Rifo also collaborated with Paul McCartney on the single "Out of Sight" on Ultra Records. It was released in June 2013.

For the entirety of 2012, Rifo and Tommy Tea toured the world as Bloody Beetroots DJ Set, including performances on festivals such as Tomorrowland, Ultra Music Festival and HARD Fest New York.

At the beginning of 2013, Sir Bob Cornelius Rifo re-introduced the live crew under the new name the Bloody Beetroots Live, which debuted in Australia in January. The mask Rifo wears on stage has been re-designed as well - now featuring wearable LED lights on the Venom-shaped eyes, which are controlled remotely via MIDI.[5] The rest of the band also wears new masks, though they do not light up like Rifo's.

The live band consisted of Sir Bob Cornelius Rifo (piano/effects, guitars, vocals), Battle (synthesizers, bass guitar) and Edward Grinch (drums). However, in Australia, Grinch was replaced by member New Mad Harris on drums. Since the beginning of 2013, Tommy Tea has dedicated himself to other personal projects.

In 2013, Rifo announced and released a new social media platform called "the Real Church of Noise", which is a "safe haven for like-minded individuals to share and collaborate". The platform incorporates sharing services such as YouTube and Soundcloud.[6]

Shortly after the Chaos and Confusion tour, Rifo began to DJ across the world under the pseudonym SBCR (an acronym of his stage name, but supposedly standing for Satan Bass City Rockers). He released one EP titled SBCR & Friends, Vol. 1 on Dim Mak Records and began a tour around the world performing DJ sets.

On April 9, 2015, Rifo released a statement to the Bloody Beetroots Facebook page supposedly announcing the end of the Bloody Beetroots and announcing the beginning of SBCR, a dramatic change from the sound design of his former projects. Sir Rifo stated that "SBCR is the name of this evolution, it's a new era and a new mask, with new aesthetics and it will allow us to reshape the future of 'the Bloody Beetroots.'" [7] He later went on to clarify the next day that the Bloody Beetroots has not ended, but SBCR will be his main project for future releases.

In 2017, Rifo released two new songs under the Bloody Beetroots name: a collaboration with Australian band Jet titled "My Name Is Thunder", and a solo song titled "Satan Bass City Rockers". Rifo later announced the songs would be included on his third album, The Great Electronic Swindle, to be released on October 20, 2017.[8]