Promotion Design Awards

HOW’s longest-running design competition (launched in 1988), this is the only awards program to specifically recognize outstanding promotional work—whether it’s a self-promo to showcase a design firm’s capabilities, a project that touts a client’s goods or services, an announcement for a major life event or a student résumé or portfolio. HOW’s Promotion Design Awards celebrates design work that’s engaging, memorable and effective at moving the viewer toward action.

Might & Main crafted a full brand identity for Eventide Oyster Co. that won them the Promotion and Marketing Design Awards Best of Show honor. We loved their style so much that we asked them to design the September Issue of HOW's cover.

Leave it to Leo Burnett Canada to figure out how to make voting a better experience for everyone. Elections Ontario worked with Leo Burnett Canada to revamp everything from the logo to registration cards to wayfinding, not to mention an eye-catching web campaign.

After two and a half days of judging 2008’s Promotion Design Awards, the HOW staff had narrowed the pool to about 120 winners, including 9 Outstanding Achievement winners. From there, the task was to vote on one Best of Show. The stakes were high. The room was tense. (Well, not really.) And we recorded...

This top-of-the-pile résumé package brings a designer’s personality and work to life. Editor’s Note: This article appears in the September 2011 issue of HOW magazine. Since the article went to print, we’ve discovered that the Best of Show winning project succeeded in finding its creator Kenny Barela a new job. Kenny reports: “I’m now working as an art...

HOW’s longest-running competition, the Promotion Design Awards spotlights the best work developed to promote design and creative services firms, freelancers—or their clients. Since its inception, the Promotion Design Competition has been judged by members of the HOW magazine staff, who evaluate entries from the perspective of a user/recipient/client. View the Best of Show Pick...

Good And Green By Bryn Mooth You might think it’s the obvious choice to select a printer’s or paper mill’s promotion as the Best of Show winner in a design competition. But from the first round of judging, Rubber Design’s Treehugger Series promotion for Paragraphics Printing and New Leaf Paper really stood out as...