Hello NoInfo

Posted on August 6, 2011

That’s how one email addressed me today. The funny thing is – this is an email newsletter I subscribe to, regularly and it has great tips about various internet marketing strategies. Two very prominent marketing people send it out. So sad they ignored one of their own tips by calling me NoInfo. Of course, I won’t do the childish thing and unsubscribe, because the newsletters are seriously very well written and informative.

Reminds me of how, as children, we were scolded when we shouted out “eyyy” at someone.

Not sure if it is worse than the Hello firstname in parenthesis, in spite of signing up with a bunch of details. Some people are great at getting you to sign up with a lot of info – and you end up thinking, okay, so these guys are serious about their market research. They also put you through the captcha challenge and just when you are about to give up, they stop playing with you and do the deed. Then they go and send you an email that they didn’t bother to customize. I mean, it is better to say Dear/Hi Reader, right? It is just a matter of a coding setting and letting it do the rest. Sigh.

I am a big fan of email subscriptions because I like to see it in my mailbox rather than visit Google Reader to read stuff. I mean, I have nothing against RSS and if a site does not offer email subscriptions, I am cool with that. Another easy “catching up” method is to “follow” the blog – but that is possible only if it is on blogger – or if the site has that networked blogs widget – which means I can see the updates on my Facebook homepage. Still – that too is dicey because it means I must go somewhere (Facebook) to read it. Unless I scroll from the top to eternity, and spend a few hours reading the stuff….you get what I mean.

So – to sum it up, email marketing rocks.

Here are some great links that talk about email marketing best practices:

You Might Also Like

5 Comments

My Inner Chick

August 6, 2011 at 8:06 pm

—Vidya,nothing like making one feel un-recognized & de-valued.It’s sort of like recieving a birthday card and the sender signs it with just with their stupid name scibbled across the bottom. Why bother?xxX

Insurance companies send email and SMS premium payment reminders that start with ‘Dear Mr./Ms./Mrs.’ As you said, if they can’t personalise it completely, it’s better not to personalise it at all.Proactive Indian recently posted…Witty, or obnoxious, elitist and arrogant?

I’d love to connect with you ♥

Subscribe via email

+1 me!

email me

I recommend

Born in Baghdad and raised in America, Weam Namou shares her personal journey through Lynn V. Andrews's four-year shamanic school, which helped her heal many wounds and transformed her life as a woman, wife, mother, and writer.