Business, international

BATA TIES UP WITH SONY ENTERTAINMENT TO FIND ITS FEET

Article Abstract:

Bata India in association with Sony Entertainment Television is presenting the Bata Hum Aapke Hai Kaun Contest. The brand is associated with Madhuri Dixit and Salman Khan. Bata India will get 75 minutes of prime time advertising slot and 20 seconds insertions. Viewers are asked to answer two questions from the movie for prizes like Maruti car, colour TVs and music systems. This is the first time the company has advertised on television to woo the young customers. (rk)

TATA IBM ANNOUNCES AS/400e RANGE OF SERVERS

Article Abstract:

Tata IBM has launched a new range of AS/400e servers for electronic business and key solutions like supply chain management, business intelligence and server consolidation. A single AS/400 can support multiple Intel platforms and can handle multiple workloads. (khr)

Comment:

Tata IBM has launched a new range of AS/400e servers for electronic business and key solutions like supply chain management, business intelligence and server consolidation.