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Approximately 20.9 Million people attend trade shows, conferences and conventions per year. Here are a few tips to think about before you attend your next conference.

Come Prepared
Every business conference serves some purpose. Think about what you intend to get out of the conference and plan accordingly. Do your homework before you arrive. Know what you need to bring and who will be there, so you may make the most of it. Set up any appointments with your contacts in advance so as to be mindful of their time and other commitments at the conference as well.

Dress Appropriately
As you plan your conference wardrobe, make sure you understand the general dress code of the event. Business casual is becoming the norm, but if everyone else is showing up in full business regalia, you’ll automatically lose reputation points by dressing down.

Preserve Your Reputation
Speaking of your reputation, conference attendees often view these offsite meetings as a time to let loose. While it’s okay to have fun, know you are still there for business reasons. Show respect for everyone around you and be aware of the conversations that you are having. You never know who’s listening. Also, keep the alcohol consumption within reason. You want to have a reputation for being a thought leader at the conference, not for the person that had one too many.