With more than 1.5 million employees, McDonald’s is one of the largest employers in the world. That number alone is incredible — but when you factor in that these employees are spread across 119 countries, you really begin to scratch the surface of how challenging it would be to communicate across all of these languages and cultures.

But that’s just what McDonald’s is doing every day, and social media is playing a big part in that.[…] Continue Reading »

LaSandra Brill is a social-media enthusiast and marketing innovator. As senior manager of global social media at Cisco, Brill shapes the company’s social-media-marketing strategy. At Cisco, she is known for building and executing the social-media strategy of one of the top five product launches in company’s history.

Cisco is very active across social-media platforms. What internal group holds the reins of these many blogs, Twitter feeds, Facebook groups, Flickr pages and YouTube channels?[…] Continue Reading »