01. BRANDING

02. MARKETING

03. TRANSACTING

Sales StrategyFunnel AccelerationSupport CollateralLead Qualification

Branding

Branding

Brand Consultation and Development

Whether you’re a new business starting out or one evolving, your logo, your business and use of a tagline must be spot on in conveying your overall business vision and customer experience - essentially your brand.

Your logo and tagline... your brand is the tangible, face of your company, the first thing your customers see and think of. Conveying the right messages from the get-go will influence potential customers, or substantiate your current client's perception of your company.

The value of both the tangible and intangible aspects of brand identity and logo development is an essential investment as your brand is the first and last thing to influence your sales.

Branding your business for success

KODA can assist you in designing a brand that will not only resonate with your customers but will also increase your sales and brand identity worth as time progresses.

Our brand designers are experts in communicating the essence of your brand in a graphical and straightforward way that shows your customers what they should experience when buying from your company.

Think your company needs to rebrand to position itself for success?

Before deciding to rebrand your organisation, think about the value your business has built up with customers and what your brand means to them? Perhaps you just need a refresh to your existing brand, or maybe rebranding is right for you.

A brand spends time, money and energy developing these intangible values and communicating these to the customer. The result is a business that builds assets to sell, brands that demand a higher price and customers who are will to pay more for the branded product.

Benefits of a strong brand

A strong brand influences the buying decision and shapes the ownership experience.

Branding creates trust and an emotional attachment to your product or company. This attachment then causes your market to make decisions based, at least in part, upon emotion - not necessarily just for logical or intellectual reasons.

A strong brand can command a premium price and maximise the number of units that can be sold at that premium.

A brand will help you articulate your company’s values and explain why you are competing in your market.

Branding helps make purchasing decisions easier. In this way, branding delivers a significant benefit. In a commodity market where features and benefits are virtually indistinguishable, a strong brand will help your customers trust you and create a set of expectations about your products without even knowing the specifics of product features.

A strong brand can make actual product features virtually insignificant. A solid branding strategy communicates a strong, consistent message about the value of your company. A strong brand helps you sell value and the intangibles that surround your products.

Web Design

Web Design

To provide your potential buyers with the best user experience, you have to know them. We use our Inbound UX Process to discover who your visitors are, as well as their pain points, to create a website that will turn visitors into customers.

To rank high in search results, your website must have the right SEO strategy. To encourage return visits, it must be well-designed, easy-to-navigate and mobile friendly. To drive conversions, it must provide the right marketing context. Whether you want your website on the HubSpot COS (Content Optimisation System), Squarespace or Wordpress, our team can craft a site that both search engines and potential buyers will love.

We are experts at SEO strategy and optimising websites for conversions and user experience. We have a clear and effective process to get your new website up-and-running and capturing and nurturing qualified leads quickly. As a HubSpot partner, our in-house team has designed numerous websites for the HubSpot COS and other industry-leading platforms.

Inbound Marketing

Inbound Marketing

Inbound marketing is about attracting potential buyers to your company through compelling content offers. Through a detailed buyer persona development process—what we call our Buyer Insight Process—we become experts in who your buyers are, where they spend their time online and how they make buying decisions. This allows us to create and promote the right content in the right place at the right time.

We will work closely with you to develop a custom inbound marketing program to enhance your current marketing efforts. Every content marketing client benefits from the attention of a full account team with a dedicated strategist, brand journalist, graphic designer, web developer and technologist.

Marketing Assessment

Content Marketing

Blogging

Video Marketing

Social Media

Webinars

Demand Generation & Lead Nurturing

Demand Generation & Lead Nurturing

Crafting and publishing content is just one piece of the marketing puzzle. To drive qualified leads to your sales team, you need to distribute your content strategically, and then nurture qualified leads until they are ready to buy.

We use an integrated approach of paid search, influencer outreach and strategic lead nurturing campaigns to drive demand and optimise the quantity and quality of leads flowing through your pipeline. Using industry-leading inbound marketing software, we capture lead intelligence data that helps you categorise and identify your best leads for your sales teams and provide insight about which marketing channels and campaigns are most effective.