For unique videos unlike any other...

At Clayton Commercial Arts, you’ll find a boutique animated video creation studio that makes you their number one priority.

You’ll find high-quality and compelling solutions designed to sell your service, idea or product through superior planning and execution that outperform other video companies.

In your video, you’ll see the unique influence of years of marketing and graphic design experience that other companies don't have, and you’ll be thrilled with how your message is crafted and brought to life.

For unique videos unlike any other...

At Clayton Commercial Arts, you’ll find a boutique animated video creation studio that makes you their number one priority.

You’ll find high-quality and compelling solutions designed to sell your service, idea or product through superior planning and execution that outperform other video companies.

You’ll see the unique influence in your video of years of marketing and graphic design experience that other companies don't have, and you’ll be thrilled with how your message is crafted and brought to life.

For unique videos unlike any other...

At Clayton Commercial Arts, you’ll find a boutique animated video creation studio that makes you their number one priority.

You’ll find high-quality and compelling solutions designed to sell your service, idea or product through superior planning and execution that outperform other video companies.

You’ll see the unique influence in your video of years of marketing and graphic design experience that other companies don't have, and you’ll be thrilled with how your message is crafted and brought to life.

For unique videos unlike any other...

At Clayton Commercial Arts, you’ll find a boutique animated video creation studio that makes you their number one priority.

You’ll find high-quality and compelling solutions designed to sell your service, idea or product through superior planning and execution that outperform other video companies.

You’ll see the unique influence in your video of years of marketing and graphic design experience that other companies don't have, and you’ll be thrilled with how your message is crafted and brought to life.

“Rare to Find”

“THANK YOU didn’t seem to express my gratitude enough for Louisa's help and creativity on our project! She was excellent and so easy to work with, and really made understanding our goals her priority–something so rare to find these days!”

- Lauren Mancini, Account Executive

Whiteboard and Animated Graphics Explainer Video

“Best Marketing Piece”

“Louisa's video was the best piece of marketing to explain and promote our PAYS model that we've ever had since creating this program over 20 years ago.”

- Founder

PAYS and On-Bill Financing

whiteboard marketing video—finance

“We Love It!”

- Business Development Officer

OCC Factor

whiteboard marketing video—automotive

“The video looks great!”

“Thank you so much for all your hard work, Louisa!”

- Creative Director

Advertising Agency

whiteboard marketing video—technology

“Even better than I expected!”

“Thrilled with how it turned out.”

- Communications Director

Semiconductor Association Industry

Presentation Video—Technology

“The video turned out really well. Louisa did a wonderful job!”

Explainer Whiteboard Video Production-Applying For A Grant

“Truly Fantastic”

“Working with Louisa was effortless—she instantly grasped what we were hoping to achieve through our whiteboard video and the few edits that we did have to the final project were made speedily and without hesitation. We were operating under a shortened timeframe due to holiday travel and an upcoming Board meeting, but Louisa produced a truly fantastic piece of art for our use well before the deadline.

It is very difficult to please my Board of Directors. Louisa's video received a round of applause when debuted at our first Board meeting of 2018. I could not be more thrilled with the video or Louisa's services. I will be using CCA at the first opportunity in the future! THANK YOU!”

- Rebekah Stroman, Chief of Staff

U.S. Russia Foundation

Explainer Whiteboard Video - HUD Disaster Recovery

“Huzzah!”

“Louisa, thank you for all your work (and patience) as we brought our whiteboards to completion. You’ll find our English version proudly displayed on HUD’s main page in the slideshow. Yay you!”

- B.S., Public Affairs Specialist

U.S. Department of Housing and Urban Development

Whiteboard Video for Non-
Profit -Auction- Presentation Video

“Wonderful Work”

“Everyone at the gala loved the animation! We made over 507K! Thank you again for all your wonderful work.”

“VERY COOL! I loved her use of color and think we nailed the look and feel of the senior adults.”

- J.C., Owner

ALLE Learning

Health Care Marketing Whiteboard Video

TV Commercial

TV Commercial

holiday greeting video (freelance collaboration with Purdie Rogers)

holiday greeting video (freelance collaboration with Purdie Rogers)

website banner video ("Your Number One Choice-1")

website banner video ("Your Number One Choice-2")

website banner video ("Your Number One Choice-3")

Website Marketing Video

Custom Video Greeting

Why Whiteboard Sells

GRABS ATTENTION

Whiteboard videos are a great way to engage your web visitor. Your viewer is instantly put at ease due to the casual and informal feel and they continue watching because they want to see the drawing completed and experience the final product. Drawings are a primary and very basic way of communicating and people are drawn (sorry for the pun!) to them. When your viewer is relaxed and engaged, they will take notice and connect with your message and you'll be more likely to make a sale.

FLEXIBLE BRANDING

Whiteboard animations are completely custom and can be crafted specifically to reflect your branding, but in that folksy, familiar style. Whatever your message or brand, it is reinforced in a positive, fun way. You can’t go wrong.

DON'T WASTE YOUR SPACE

What's the point of putting your message on the web if it's not going to grab people — and let's face it — entertain them? You want to be memorable; you want to sell your product. With whiteboard animation, your message stays with your visitor and they are more likely to remember and choose you over your competitor.

APPEALS TO PEOPLE AND SEARCH ENGINES BOTH

A picture is worth a thousand words, and moving pictures are worth even more! Animations are the exact opposite of text on a page. Viewers connect with the drawings on an immediate and emotional level. Also, search engines take note when people stay on your site to watch your animation, giving your site better rankings.

What Does Your Business Need?

Animate Your Message.

Call or email today to have us get started on creating your next powerful marketing tool.

Call or email today and let's get started on creating your next powerful marketing tool.

Shreveport is the third largest city in the state of Louisiana and the 113th largest city in the United States. It is the seat of Caddo Parish[3] and extends along the Red River (most notably at Wright Island, the Charles and Marie Hamel Memorial Park, and Bagley Island) into neighboring Bossier Parish. Bossier City is separated from Shreveport by the Red River. The population of Shreveport was 199,311 in 2010,[4] and the Shreveport Bossier City Metropolitan Area population exceeds 441,000. The Shreveport Bossier City Metropolitan Statistical Area ranks 111th in the United States, according to the United States Census Bureau.

Shreveport was founded in 1836 by the Shreve Town Company, a corporation established to develop a town at the juncture of the newly navigable Red River and the Texas Trail, an overland route into the newly independent Republic of Texas and, prior to that time, into Mexico. Shreveport is the commercial and cultural center of the Ark La Tex region, where Arkansas, Louisiana, and Texas meet.Shreveport was once a major player in United States oil business and at one time could boast Oil of Louisiana as a locally based company. The Louisiana branch was later absorbed by Oil of New Jersey.

Beginning in 1930, the nation's busiest pipeline operator and massive integrated oil company, United Corporation, was headquartered in Shreveport, until its hostile takeover by zoil in 1968 and subsequent forced merger. In the 1980s, the oil and gas industry suffered a large economic downturn, and many companies cut back jobs or went out of business, including a large retail shopping mall, South Park Mall, which closed in the late 1990s and is now Summer Grove Baptist Church. Shreveport suffered severely from this recession, and many residents left the area.

Information for the state of Louisiana

The total gross state product in 2010 for Louisiana was US$213.6 billion, placing it 24th in the nation. The state's principal agricultural products include seafood (it is the biggest producer of crawfish in the world, supplying approximately 90%), cotton, soybeans, cattle, sugarcane, poultry and eggs, dairy products, and rice. The seafood industry directly supports an estimated 16,000 jobs. Industry generates chemical products, petroleum and coal products, processed foods and transportation equipment, and paper products. Tourism is an important element in the economy, especially in the New Orleans area.

The Port of South Louisiana, located on the Mississippi between New Orleans and Baton Rouge, is the largest volume shipping port in the Western Hemisphere and 4th largest in the world, as well as the largest bulk cargo port in the world. Tourism and culture are major players in Louisiana's economy, earning an estimated $5.2 billion per year. Louisiana also hosts many important cultural events, such as the World Cultural Economic Forum, which is held annually in the fall at the New Orleans Morial Convention Center

Shreveport Explainer Video Companies

Dillan wanted to reaffirm his current customers and give them a simple place they could direct referrals. That really helps me get an idea of what we can do for you. Could you give me a little bit of information about your clients? I want to be able to picture the website from their point of view. Dillan answered and Louisa asked several more questions. His feelings of frustration with the do-it-yourself sites and the other explainer video companies waned. Louisa was asking a lot of questions that he would have asked himself when deciding where next to go with his business.

Don'T Even Think About Going To Another Whiteboard Animation Video Designer Without Reading This Report

Dillan wanted to reaffirm his current customers and give them a simple place they could direct referrals. That really helps me get an idea of what we can do for you. Could you give me a little bit of information about your clients? I want to be able to picture the website from their point of view. Dillan answered and Louisa asked several more questions. His feelings of frustration with the do-it-yourself sites and the other explainer video companies waned. Louisa was asking a lot of questions that he would have asked himself when deciding where next to go with his business.

Shreveport Explainer Video Companies

Shreveport Explainer Video Companies

Articles

The True Value of a Unique Website

For most of his life, Bill had known he wanted to be a businessman. Not the type who strutted around in fancy suits, loudly chattering into their overly expensive cellphones while ignoring the heated glares of those around them " no, he wanted to own a business in the old fashioned sense. He wanted to be the man on top, but also be one of the faces people saw when they came to him, someone that the others could look at and say

"That's the owner, Bill " he'll take care of you, not to worry."

People used to say the same things about his father. Samuel "Sam" James was a man of strict morals, and family-placed values " he never raised a hand to strike his wife, never borrowed money from a friend, and never cheated anyone in his work. His only vices were a few beers each week after work, but he did not make getting drunk a habit.

Sam was a plumber, and a good one at that. People knew him to be someone who would be brutally honest where need be, and would do his best to help others as needed. He didn't offer replacement pieces to earn money, but because they were needed, and so long as he trusted you to keep your word, Sam would pay for the part out of his own pocket, so you wouldn't have to go without while you earned the money to pay him back. Not even his boss could complain, because of so many repeat customers Sam's kindness earned.

It was these same values that Sam had carried over to his son as he grew up, even taking him with him to work when the boy expressed an interest. He didn't just teach him how to be a good plumber " he taught his boy how to be a good person. According to his father, knowing a trade and knowing how to treat others was all one needed to get through life.

The only problem was, no amount of kind words or trade know-how could help Bill with this particular problem: his business was starting to fail.

He had started "James Plumbing Co." shortly after getting a business degree in college. It started out as just him and his tools, then slowly grew to include a few other employees. It was small, and they didn't really have an office so much as a freshly painted lease space, but considering most of his clients came through by phone, that wasn't too much of an issue. He had a good relationship with the parts supplier he dealt with " an old friend of his father's who had been all too happy to help support the next generation of James' plumbers " and his employees trusted him as a leader. He had the support of his parents and his wife, and had been fairly on top of paying off the loans he had to take out the first year.

But now... things were starting to go south.

They were losing money, fast. He knew most of his employees had taken on other work to survive financially, and it might not be long before his reassurances wouldn't be enough to keep them from leaving altogether. Jeanine, bless her heart, did not say a word about it at home " merely kissed his forehead and remarked idly about taking on some extra hours at the pediatrics' office where she worked. Still, he felt as if he were failing her, not fulfilling the promises to support her in every sense, as he had when they married.

"I don't know what else to do." He confessed one evening at the bar, staring miserably as condensation formed along the bottle of the beer that he had ordered. He dreaded the thought of going home, of attempting sleep for a few hours, before his own constant tossing and turning frustrated him into getting up and pacing in the living room instead, trying not to wake Jeanine up. Nothing put his mind at ease, would-be distractions like television or books becoming meaningless blurs before his eyes, while antagonizing thoughts of his failure terrorized his mind.

"Why not try getting the word out? Give people a reason to come to come to you guys." Clarence was one of Bill's oldest friends, and first employees. He had been a willing ear to all of Bill's stresses in the past, as he had him, and now was no different.

"I tried, God, how much I've tried." Bill groaned, bringing a tired hand up to rub at his eyes. "I've tried everything: flyers, bulletin posts at some of the local bars and hardware stores, spreading the word to everyone I know-" Clarence cut him off with a wave of his hand.

"Nah, nah, man. You're going about this all wrong " nobody reads flyers anymore, and the only people who bother to check bulletins are probably your customers already. What you need is some technology man, like a website or something. That's what people are checking out nowadays!"

"A website, huh?" Bill took a drink of his beer and mulled it over, a short realization making him abruptly turn to his friend with a frown. "But I don't know how to do any of that! I don't even know what all the buttons on my TV remote do!"

"Relax, Bill " they've got people to do all that for you!"

The next day, Bill filled his off hours calling friends and browsing the local papers, searching for someone who could help. It was Jeanine who eventually found someone (being far more technologically inclined than her husband): Louisa Clayton, of Clayton Commercial Arts. They had been around for a number of years, she found, and quite a few people spoke positively of their experience with her. Bill rang her up that very evening, and they organized a meeting for that weekend.

Louisa proved very quickly to have been the right choice. She was friendly, polite, and had no problem getting right to business. First, she explained to Bill just what her company offered: they would not only help design a proper, modern website, but they also had access to things such as graphic designers (including Louisa herself) and a marketing team, further ensuring he got more than his money's worth. Louisa sat Bill down with her laptop and showed him a number of websites she had helped design and create. He could only look on in awe, imagining his own company information in such a website.

"I was thinking we could include some quotes from old customers, stuff they liked about how we did business and things like that." Bill said as they worked out a design. It was actually Clayton who had pointed out that reviews might be a good idea. After all, word of mouth and phone call references could only go so far " and most people didn't want to track down a stranger just to see if they should hire a plumber!

Louisa nodded. "That sounds like a good idea. Also, earlier you mentioned taking photos of some jobs you've done in the past for reference?"

Bill nodded as well. There had been some jobs in the past where he had needed the opinions of other plumbers " namely his father " and the photographs had served to show them what he was dealing with (so long as Jeanine dealt with sending them over email to them, of course).

"What if we used them as part of the website? A sort of "Before and After" segment, just to show people what you're really capable of." Louisa suggested.

Bill thought it was a great idea, and made sure to tell her so.

It took a few months to get everything done. Websites took a lot more work to design and implement than Bill could have ever imagined. Yet Louisa remained with him every step of the way, patiently explaining what he did not understand, and working with him to bring "James Plumbing Co" to the modern era.

The new website really did look fantastic, in the end. Louisa had helped design a website that was decidedly modern, yet still maintained some of the old fashioned feel that Bill tried to keep within his work. She even helped design a new company logo, one far more eye-catching than what he had before. Photos were provided in the form of project examples, and some of his previous customers had been all-too happy to help out the man who had treated them so well in the past with personal reviews. She even made a page dedicated just to him and who he was, as the creator and one the main workers of the company.

Bill no longer spent nights tossing, turning, and pacing. He didn't lose sleep terrorizing himself with how to keep his company afloat, or how much stress Jeanine was facing working extra hours to keep food on their table. He still had his employees, and was even looking to hire a few more, now that the website had increased business enough. All in all, Bill James was a very happy man, with a fantastic business website.

Today, we're seeing video as one of the key methods for communicating messages to clients.

Business Design Site Web

Shreveport Explainer Video Companies Articles

Explainer Videos Will Become the Top Marketing Strategy in 2018

We're already well to the year 18, and many businesses are working out their marketing strategies for the year. Video marketing certainly took off last year and Recode predicts that the amount of money invested on mobile video advertising will increase this year by a massive 49%! In fact, the figure is expected to reach around $15 billion!

The only sure-fire way your product can take off in 2018 is if you and your marketing team can get (and keep) your customers' attention, and you can compel them to buy your service or product. So how do you achieve this? With so many products competing in the same market, you need to invest in a video marketing strategy that's engaging and unique. If you're still working out your marketing engagement strategy and it includes video creation, you may be interested in including one or more of the following trends -

Storytelling Is Getting Bigger and More Attention-Grabbing

You may remember back in 2013 when Snapchat introduced the concept of "stories". Of course the idea became an instantaneous hit because stories are intriguing. The user was able to create temporary videos to be viewed for up to 24 hours by friends of the user, after which time it would automatically disappear. Count-to-ten and competing social media platforms like Instagram, Facebook and WhatsApp had added their own story mechanisms.

Besides the obvious clutter these videos create, and with every known brand clamoring for attention by producing their own stories, marketers quickly began to realize that their own videos must make a unique and innovative statement, otherwise viewers won't give them a second glance.

This year, brands will be spending more money and using a variety of platforms to showcase their flashier, brighter, and attention-grabbing stories.

In 2018, Live Streaming Will Take over from Pre-Recorded Video

We predict that pre-recorded videos will be outpaced by live streaming this year, because live streaming results in increased audience engagement; however, video will continue dominating social media. Interestingly, Social Media Today just released a report showing that viewers will spend three times longer watching a live stream video than they would if the video was pre-recorded.

According to experts, marketers are hosting live sessions knowing that it's the excitement of real-time interaction with a celebrity, friend, or brand, that's driving increased engagement rates. With that being the case, it's fully expected that social media platforms will work diligently to offer top-quality video streaming, in addition to other interactive features which may appeal to advertisers. It's also predicted that successful brands will reduce spending on pre-recorded videos and increase their social media budget for live engagement streams.

Explainer Videos Have Become Extremely Popular

Many explainer videos go viral, and for good reason. These short, straight-to-the-point videos are ideal for showing an audience how to do or make something, or giving the viewer a quick, easy-to-understand solution on how to resolve an issue or problem that's affecting their world.

You may recall last year's "Tasty" series on BuzzFeed, a highly successful explainer video series in which cooking and food brands partnered together to create a short video series (each video lasting between one and three minutes) showing quick but delicious dishes being created in double-time speed.

Social media users love explainer videos because the message is instantaneous, and the short length of the videos make them easy to share; much more so than a full-length YouTube video. 2018 will still be the year of explainer videos; however, we believe they'll branch into new territories. Users will get the run down on pretty-much everything; from how to knit, apply makeup, right through to how to change a tire. In fact, the branding possibilities for explainer videos are endless.

The Message?

The message is that smart, successful video marketing this year will be determined by the degree of online engagement. Through your video marketing strategy you need to find a way to convince viewers to like, share, and follow the content your team is producing, regardless of whether it be live, animated, or pre-recorded videos. Then your opportunities for making sales will increase dramatically.

Unfortunately, because today's consumers are pretty tech savvy, if you fail to engage your viewers online your company could well struggle to survive.

Shreveport Explainer Video Companies

Shreveport Explainer Video Companies Articles

Whiteboard Animations Convert Viewers into Buyers

Whiteboard animations have become popular, exciting, and innovative marketing and advertising tools for products and services and, and when compared to other forms of advertising, they're extremely economical.

In this post, we'll take a look at the main reasons whiteboard animation videos convert viewers into buyers -

Your Message Is Very Specific

The purpose of whiteboard animations is to create a very specific message without all the fluff and nonsense of other types of videos. A whiteboard video message is a focused message; it's uncluttered, which allows your message to be clearly heard and understood.

Whiteboard Animations Are Fun!

When you have the perfect script and it's done correctly, a whiteboard animation can have an impactful effect on the viewer. Because they're so entertaining, your viewer will look at your company as one they'd like to do business with.

They Provide Flexible Marketing

Whiteboard animation videos can be placed anywhere, like on the homepage of your website, or in fact any page of your website, and they can be created to relate specifically to the page you place them on.

Viewers Remember Animation Videos

If you create a great whiteboard animation, your potential customers will not only remember the video, they'll remember you and your service or product. This means they're more likely to tell other people about you.

Your Videos Can Be Shared

When whiteboard animation videos are used creatively, it makes it much easier for your customers and fans to spread the word about your service or product. Placing animation videos on social marketing sites means that, through sharing and commenting, your viewers are helping spread the word about you and your brand.

Viewers Will Quickly Get Your Message

When you have a great script-writer for your whiteboard video, the viewer will quickly understand how your product or service fits into their life, how to use it, and the benefits they'll receive. It's not only that the viewer receives step-by-step instructions; your video lets viewers know why they can't live without your product. That's why a great script is so important for your animation video.

Your Viewer Is Called to Action

Whiteboard videos are so successful in converting viewers into buyers because they contain a specific call to action. It will be very clear to your viewer what they need to do next - whether it's to call a certain telephone number, visit a specific site, or purchase a product; and they'll know exactly where they need to go to complete that task.

Individually, the above points play an important role in converting viewers to customers; however, whiteboard animation videos are most productive when all the above are used in some form. Besides the fact that animation videos have a specific call to action, they're also very economical to produce - certainly much less expensive than other types of videos.

For your whiteboard animation video to be effective, your first step should be understanding your viewers' call to action. Then, with this information and a strong script, you can go ahead and produce your video. Putting all the above together into an effective whiteboard animation video means you're on the right path to converting your viewers into buyers.

Watch our Video Designs For Websites And TV Commercials below to see how we work for you.

Shreveport Explainer Video Companies

Some history on the Website Design Services Industry

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

Web Designer Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Web Design NAICS Index Description

541511 Web (i.e., Internet) page design services, custom

Some history on the Graphic Design Services Industry

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

Applications

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

Skills

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

North American Industry Classification System For Graphic Design Services

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

Some history on the Whiteboard Animation Video Services Industry

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

Terminology

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

Animation

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

Video editing

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.