Exploring the Customer Experience In-Store & Online

If you've been doing content marketing for any period of time, chances are you've hit at least one wall where you're left wondering how will you ever publish another piece of content let alone a remarkable one... Consider breaking through that wall using lateral thinking to get back to generating creative content marketing.

At this year's 2013 BRITE Conference, Kaaren Hanson, Vice President of Innovation at Intuit, shared deep thoughts on Creating a culture of rapid experimentation. Given my passion for the customer experience and innovation - and my personal experiences using Intuit products, I was spell-bound!

Do you ever wonder about the future of retail? Especially given the collision of technology - digital and mobile - with the intense time-poor lives of shoppers in control who trust peers over stores. I do.

Have you flown JetBlue yet? I had my first experience with the airline last week traveling to and from Orlando. I haven't stopped thinking - and talking - about my reinvented airline customer experience since then.