Marketing During Tough Economic Times: How to Get Your Marketing to Generate More Sales

Executive Summary

This paper is aimed at small business owners interested in learning how to radically improve their marketing to increase sales. Special attention is paid to best practices that will help one increase marketing effectiveness while saving money and time through the use of in-house printing solutions including: printers, PCs, web-based and/or software applications. This paper provides specific how-to advice for each best practice cited so that readers can immediately implement the ideas that they find most compelling.