Swissveg (previouswy Swiss Association for Vegetarism (SVV) is a Swiss association in de wegaw context of articwe 60ff of de Swiss civiw code (SCC), where members are excwusivewy vegetarians. The association has its registered office in Winterdur, togeder wif de secretary of de European Vegetarian Union (EVU). The president is Renato Pichwer, who is awso on de board of EVU. The CEO of Swissveg is Bernadette Raschwe. Swissveg is de biggest community in Switzerwand for vegetarians. According to Agricuwture and Agri-Food Canada, Switzerwand has de second highest rate of vegetarianism in de European Union (even dough Switzerwand is not in de EU, it was most wikewy incwuded wif de oder EU countries for dis study). Owder governmentaw data from 1997 suggest dat 2.3% of de popuwation never eat meat and de observed trend seemed to point towards wess meat consumption.[1] Newer studies suggest dat de percentage of vegetarians has risen to 5% by 2007.[1]

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The association was founded on 8 August 1993 in Sennwawd under de name of Schweizerische Vereinigung für Vegetarismus (SVV). The association is an active member of de EVU and de Internationaw Vegetarian Union. It is awso associated wif de organisation Vegetarierbund Deutschwand. On 3 March 2014 de name of de association was changed to Swissveg.

Swissveg has, togeder wif de EVU, devewoped de European Vegetarianism-Labew V-Labew. They controw which products and services can use dis wabew widin Switzerwand. Products wif de V-Labew are avaiwabwe at de two major groceries in Switzerwand: Migros[2] and Coop (Switzerwand).[3] About 100 Swiss companies use de V-wabew.[4]