Bootleg Chicago Deep Dish Pizza in Calgary

Bootleg Pizza: Chicago fake fake fake dish pizza

Bootleg pizza exists in Calgary. This is something that showed up on social media earlier this year, kudos to Dan Olson for bringing it to light. I could explain what bootleg pizza is, but I’ll just show you what Dan said. These are his actual tweets, just embeded (that’s why they’re split up weird).

Most of what Dan said is accurate. The bootleg pizza places do in fact have store fronts you can walk up to and buy pizza from. However, if you call them to order pizza for pickup, they’ll put you on hold and transfer you to the real Chicago Deep Dish company without telling you. Far as you know, you called Chicago Deep Dish, and that’s what they want you to think. What you’ve actually phoned is a variation of Chicago Deep Dish. Like, Chicago Deep Deep Deep Dish.

The above tweets were posted on to reddit, where someone from the company saw it and commented providing even more information.

As you can see, there’s quite a history in the Chicago Deep Dish world between the original company and the wannabes. Before this information came out, I had no idea this was a thing. I just assumed all of the Chicago Deep Dish places were the same. I don’t normally order from them though, so I can’t say for sure if I’ve even had bootleg pizza (or the correct pizza), but I assume so? They’ve been up to these shenanigans for years. But that’s what they want you to think, they’re all one big company.

It’s so sleazy.

Let’s say you order up some bootleg pizza from one of the usurpers, it comes, has something wrong with it, you call them up to complain and they tell you to take a hike, guess what – Chicago Deep Dish is all you’re going to remember. You’ll tell everyone not to order from them because they’re jerkoffs. Meanwhile, the real Chicago Deep Dish not only just lost a potential customer, but they’ve made an enemy without actually doing anything wrong.

Think back, have you ever ordered deep dish and have a problem with it? I bet it wasn’t from the real Chicago Deep dish.

Getting The Real Deal

403-531-3131 is the only phone number to order Chicago Deep Dish in Calgary. It’s displayed prominently in their logo, all over their flyers, and on their boxes. You can see it on the top of their website and pretty much everywhere.

It doesn’t even stop there. This other local place, while not copying their name or style, set up their phone number one digit away from 403-531-3131. I can only assume in the hopes of people miss-dialing and calling them instead. I’m guessing this happens constantly in the food business though.

These copycat places have been such a nuisance, Chicago Deep Dish even references it right on their boxes.

Often imitated, never duplicated.

Here’s is an old phone book from the year 2000 with what the actual Chicago Deep Dish logo USEDto look like. Look familiar? That’s what the copycats are using now, this older non-trademarked ad. Switching from this old logo, that people probably remembered, to their new one didn’t help things and only adds to the deep dish confusion. The other guys ads and logos all keep using the “deep deep deep ” dish thing.

Here is one of the phoney baloney ads, rolling with the old branding but with their own phone number. (this is the image from Dan’s tweet above)

There’s even variations of their logo with the phone number removed floating around online. Such a shame people will go to lengths like this rather than create something original in their own style.

Check out this Chicago Deep Dish from Leduc. Logo look familiar at all? They aren’t even trying to hide it anymore. I do believe this logo IS trademarked though, so, best of luck to you Leduc deep dish.

In Closing

Don’t support shady business practices. If you’re going to order Chicago Deep Dish, support the right people and call 403-531-3131.

(Update: Feb/18, their social media accounts were deleted)

You can connect with them over twitter at: https://twitter.com/RealDeepDishYYC

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