Syracuse University

When he was in high school, Lawrence Herkimer had a bad stutter. But when he was leading cheers for the football team, his elocution was perfect, his confidence unshakable, his destiny loud and proud. Herkimer went on to start cheerleading camps throughout the U.S. and in several countries. He is credited with training some 3 million cheerleaders. He manufactured their outfits and patented an updated pompom — which he called pompon after hearing that “pompom” sounded like an obscene reference in Asian languages. Early in his career, he created a cheerleading move — a splayed-leg leap with one hand punching the air and the other planted on a hip — that is...

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