This question is too vague. If you're trying to rank organically it depends on keyword competition and your knowledge of SEO. It's possible to rank 1st place for low competition keywords with only good on page SEO. More competitive keywords will require more time, effort and probably money in a lot of cases. Tell us more about your niche and we can provide a better answer for you.

There are too many factors that bring you in the top 5 using white hat plus it is not even that easy to successfully use all of the white hat tricks. People take years and years to be on top using white hat tricks because they need human attention and hardwork.

How long is a piece of string? Is a similar question. If you are on to a good thing then however long it takes has no bearing, it should be worth the time spent and more to ensure a passive income and the freedom it could provide.

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