About

It’s highly likely that you are visiting because of one of the following reasons:
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Whatever brings you to this page, we would love to answer your questions in person. Until then, here’s some of what you’ll want to know. . .
We recently announced plans to grow our business through one of the largest-ever mergers in the public relations industry, combining operations with Pleon, Europe’s largest strategic communications consultancy. As a result, we’ve strengthened our position as one of the world’s largest and most geographically diverse public relations agencies and Europe’s leading public relations agency, with more than 45 offices and affiliates in over 25 countries across the Continent.
We work for global clients, UK clients and very local clients. We’re seasoned communicators with backgrounds in journalism, marketing, science, the arts and prison (long story) among many other pertinent areas. We also have some of the best accountants, HR people, IT specialists and caterers helping us around the clock.
Most of our clients are leaders in their fields – healthcare, cosmetics, domestic goods, civil society, technology, food and beverage, professional services, and entertainment. The few that are not are striving to be, and we’re doing our best to help them get to the top.
Have a question for us? Send it to greatpeople@ketchum.com, and we’ll answer as best as we can.

The AI prescription

A professor in Australia predicts that data labs will soon be popping up in healthcare and that, to make sense of the reams of health data being generated, a whole new profession needs to be invented, constructed and trained. But he moves on to say that artificial intelligence (AI) will not impact healthcare workers in their lifetime or perhaps that of their great grandchildren. This is where I disagree. Health data that provides actionable insights can and will augment the care we receive and it is already happening. Kevin Kelly, founder of WIRED, says it well, the best doctor in the world is a human plus AI. Technology, and AI in particular, is going to enable doctors to get to the right answers, quicker; to give better care. And sooner rather than later.

Last month, at HIMSS 2017 (a global health IT conference), CEO of IBM, Ginni Rometty, gave an example of doctors in India using cognitive computing to do something in 20 seconds which would otherwise take 20 minutes. It is already happening and whilst AI won't replace healthcare professionals, the successful ones will be those who embrace the technology and the opportunities to upskill themselves.

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Although AI will be a useful tool to doctors, the technology will remain just that for some time, Vasa said.
“'Will it replace me?' is a question I always get asked by healthcare workers,” he said. “If you’re a healthcare professional, you’ll be way past, you’ll be retired, before this gets even close to thinking of it. So don’t worry about it’s not in your lifetime it will probably not be in the lifetime of your great grandchildren.”