2.9 Million Got Obama's Text Message

Barack Obama’s text message is the big story here. Brian outlined the historical importance in an earlier post. Now we have more data about the text-message itself, thanks to Nielsen Mobile who describes it as “the single largest mobile marketing event in the U.S., to date.” They estimate that 2.9 million U.S. mobile subscribers received a text message from the Obama campaign over the course of Friday, Saturday and Sunday.

Nielsen Mobile monitors shortcode marketing (the use of text-message shortcodes such as the 62262 “O-B-A-M-A”) through the world’s largest telecommunications bill-panel, an opt-in panel that reports on the billing activity for more than 40,000 subscriber lines in the U.S.