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Testing, Testing

The what, why and how of A/B testing

About this paper

A/B testing can give marketers more confidence in their marketing because it provides an analytical way to choose the right message for the right customers at the right time using the right channels. This Point of View paper explains what A/B testing is, why it matters and how it works.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.