Advertising Kentucky's Health Exchange

Despite an ongoing lawsuit challenging its existence, the Kentucky Health Insurance exchange will start a new advertising campaign next month. The exchange will work like an online marketplace. Several different insurers will offer various plans. It will include Medicaid and Medicare.

In mid-June, television, radio, and magazine advertisements will start running. That cost could run close to 11 million dollars. Starting in October, consumers can start purchasing health policies. They won’t go into effect until 2014.

Tea party activist David Adams is currently suing Governor Steve Beshear over his creation of the exchange.