#LisbonFashionWeek LEGACY – Day 1: Alexandra Moura

In every country there is a designer that everyone loves. Season after season, collection after collection, even in the pieces you are less fond of there is still something that makes your head nod. I believe that is not a result of likeability or popularity, but instead of hard work, commitment and a clear identity. That, to me, is whatAlexandra Moura has.

The biggest advantage of being in the International Press group is that I get to see how our designers are perceived. In this very cute group you find people from nearly everywhere who have attended several Fashion Weeks. I guess that makes them qualified, don’t you? So back to Alexandra Moura, they all agreed that she is a fantastic designer, great tailoring, interesting details, wearable collection, strong sense of style. I agreed with all of that.

What I did not like, though, was the use of denim. Unfortunately, or fortunately, Portugal has Marques de Almeida who, far from being my cup of tea, have made quite a statement when it comes to denim. Clearly, the fact that one designer works with denim does not prevent other from using it. However, as we saw the models coming up in full denim looks all we could think of was… Marques de Almeida.

Nevertheless, the quality and elegance that Moura’s pieces carry is undeniable, and for that alone, even in denim, she makes it work. But what really caught my eye were the white pieces, the ballerina skirt, the tops to be layered with full white or bold colors underneath.

Perhaps that is the thing about Alexandra that always wins me: the possibilities! She is incredibly creative to present her collections but there is always a little window for you to just add your own personal touch to it.