What’s an explainer video, you might ask? Think of it as a means to welcome your guest and give them a broad overview of your business. An explainer video usually sits on a website’s homepage or landing page.

When someone visits your website, they want quick information on your business which they loath to scrounge around for. Start off by welcoming them to your website and head onto giving them a brief background on your business. Some key things to highlight are who you are, what you do, how long you’ve been doing it and why your business is better than the rest.

One main consideration for explainer videos is the length or duration of the video. While some people believe in “the less you say, the more likely people are to remember”, you also don’t want to sacrifice content and quality. Traditionally, 60 seconds to 90 seconds is a good target. However, this can change based on the size of your business.

Remember to also keep your videos simple – for explainer videos, you don’t need lots of fancy graphics and After Effects embellishments. Yes, professional looking visuals are important but a polished voiceover and well-crafted script do a lot more for you. In fact, too many visual effects can over-clutter your video and distract from the main message.

With that being said, there’s no harm in having a fully animated explainer video. In fact, these animated videos work best for explaining intangible products like software, which don’t transl­ate well into live action videos or if you want to create a visual story. However, we’d recommend sticking to live action videos if your business is people-oriented like a restaurant or sells physical products like gadgets because for these products, who you are, or how they see you, rather, will significantly influence your sales.

To find out more about how to use video to market your business, visit our web site Marketing Video Experts, and get our free eBook “Video Marketing Blueprint” NOW.