What Do IKEA and The Shining Have in Common?

The furniture retailer takes on a classic horror film in a new ad.

First IKEA launched their new catalog with an ad inspired by Apple commercials and now it's adding its own spin to the classic Jack Nicholson film, The Shining. In a new Halloween ad from IKEA Singapore, the classic tricycle scene gets an IKEA update with the kid roaming around the maze-like showroom floor only to meet two sinister-looking twins at the end.

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But don't worry, IKEA's not exactly the Overlook Hotel. There's a surprise at the end that assures viewers that the retailer is a total safe haven filled with affordable furniture and Swedish meatballs. Well done, IKEA.