The annual event benefits the Lollipop Theater Network, which is dedicated to bringing the magic of movies currently in theaters to children confined to hospitals due to chronic or life-threatening illnesses.

The Brooks Brothers Holiday Party benefited St Jude Children’s Research Hospital with 10% of the net proceeds from the event going to the program.

Guests were treated to an array of holiday-themed activities including photos with Santa, balloon art, caricatures, holiday cookie and ornament decorating, and a craft station where they could create greeting cards to send to St. Jude patients.