Back-to-School Spending Projected to Increase 7%

Back-to-school spending is projected to increase 7% according to a recent survey. The average household plans to spend $264 on clothes; $230 on computers; $100 on supplies; $25 on books; and $115 on shoes.

The New York City-based consultancy reports that it anticipates a 7% annual increase in overall back-to-school spending that will likely approach $18 billion in 2007. “That is a little higher than we’ve seen in the past few years,” said Robert Passikoff, Brand Keys president.