How Carl Howard started their logo design journey

Company name

Overview

Hi my name is Carl,
I am about to launch a company & website named "TheUp.com.au"

My company will be offering brand makeovers and I will be bringing fun to the workplaces I enter. I have a powerful personality & I need a logo to match.

Designers who catch my eye with submissions will receive future design requests because I do not want to focus on logos as I will be busy delivering consultancy towards the branding and using my skills as a print specialist to compile the projects that your future submissions will ultimately become a central component of.

So lets lets get to work and build a relationship. I'll be asking for lots of logos and you get paid to build a fantastic portfolio.

- It sounds good - because it's great!

Regards
Carl

Tell us a bit about who you are and the people you reach

I will be providing a personal on site graphic services for clients who wish to give their business a professional image makeover. I intend to travel to companies and create a bit of fun whilst I interview creative employees for input towards the image makeover. I will then incorporate their ideas and suggestions to really focus on what the company essentially provides.

Requirements

This logo must look fantastic and easily reproduce in color or black & white.

My initial thoughts towards the logo are as follows. & Please note : These are suggestions

ARTWORK : Vector Art

TheUP -
I would like strong colors in TheUp (Red, Black, etc) - up to you

.com.au (smaller and darker + easily legible)
I have included this because ultimately I want the web address to become part of the identity. What I would like is TheUp to stand out and .com.au to follow in a great little & noticeable way.

FONTS :
Powerful strong for : TheUp
small clear concise for : .com.au

ADDITIONAL ART :
If you create a great logo to go with TheUp.com.au - This will be "The Money Shot" that wins you the job and a ton of future artwork. I would love something that could be printed on a jumbo jet and a postage stamp - and still look cool.

For a great idea of what I am talking about have a look at the branding of the following site. Note the Cowbell square logo and the feel of the site. Cowbell is a recording studio where my amazing band rocks out and records. (PS) - we will be requiring a slew of graphics too as well ;-)