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Course Description

This course is made for people that want to quickly and economically draft a plan to structure their idea and create alignment inside their team.

It’s ideal for people that wants to get a direction for their business but don’t want (or don’t need) to spend months in developing a complete plan such as:

Freelancers,

Existing entrepreneurs looking for growth,

Tech starters with few capital requirements

…

The main benefits are:

Structure your ideas

Get a clear direction

Create alignment inside your team

We use a visual method with brainstorming templates and post it.

The course is structured in 5 building blocks:

The Entrepreneur: Understanding the characteristic an entrepreneur should have in order to be successful.

The Analysis: In this section we will carry out a simple external analysis looking at Environment, Industry, Market, Customer

The Opportunity: After the Analysis we will identify our opportunity

The Plan: In the planning section we will clearly show the different elements that constitute the plan.

The Risks: Finally we will identify risks and develop risk mitigation strategies

At the end of this course, you will have a clearer idea of what you want to do with your business. You will also be able to draft a simple DECK presentation to discuss your plan.

Attention I got some confusion before, here is the definition of "DRAFT" used as a verb (ref:the free dictionary) it's also the one I use :

to draw up an outline or sketch for something to draft a speech

to prepare a plan or design of

If you want to write a plan and approach investors, you might want to use this course to create a first draft but we advise you to take our other course on how to "Create a damn good business plan?!", more suitable for this purpose.

Here is the link to that course: https://www.udemy.com/create-a-damn-good-business-plan/

I also have another course on Marketing plan made easy. You can check at this URL: https://www.udemy.com/marketing-plan

The Objective of this lecture is to wrap up the plan into a simple document using Powerpoint or Keynote. (Powerpoint file is downloadable). If you want the keynote version let me now and I will send it to you by e-mail (I can't upload this type of file on UDEMY)

Instructor Biography

Laurent is the founder and Managing Director of ATHENASIA working with Business planning, Performance Management and Management Training.

He is university lecturer in Hong Kong for management, entrepreneurship and organisation behavior courses.

Graduated from the University of Louvain la Neuve (Belgium) in which he earned a Master of Management (Major Marketing) and a Master in Work Sciences (Organization behavior).

Originally working with youth leadership development, he progressively moved to business consulting world.

He started his career as Director of Talent Management in Hong Kong for a multinational youth organization.

Back in Belgium, he worked as Economic Sciences teacher and created a company through which he delivered career development programs to major players in telecommunication and Oil Industry.

After a year in Belgium, he finally returned to Hong Kong and worked as Performance Consultant with Dale Carnegie Training Hong Kong.

Before founding ATHENASIA CONSULTING, Laurent was working for a Hong Kong company as Organizational Behavior Consultant on team development and soft skills trainings. The main client he was working with was the metro of Hong Kong (MTR) for which he worked on partnering to support its extension.

On the mean time, he has been working part time as Business Planning and operations Consultant with SME's in Hong Kong both online and face-to-face. He helped his clients to develop comprehensive business plans to structure business idea, plan for growth or simply to raise fund. Due to the success of this activity he decided to incorporate and live from his passion.

He has now more than 35,000 Students on different e-learning platforms, he animates a 1200+ entrepreneurs group in Hong Kong for which he organises workshops and events.

Originally born in Belgium, Laurent has been living (studying or working) in Brazil, Spain, and Hong Kong.

Languages and international exposure

Due to his international experience he is Fluent in French, Portuguese, Spanish and English.

Join the biggest student community

7,700,000

Hours of video content

28,000,000

Course Enrollments

7,500,000

Students

Reviews

Clear, concise and to the point

Laurent delivers what he promises: an easy way to draft a business plan which enables you to gain insight in what you want to achieve, and what is needed to achieve it. Very helpful in getting your objectives clear and to keep on focusing on them.

Just what an entrepreneur needs

This was exactly what I needed as a budding entrepreneur. Usually this business plan process is a fearful step for starting a business, but Laurent breaks it down wonderfully and methodically. I highly recommend this course to anyone who's serious about bringing their idea to life.