YES Changes Name to DYNAMIC RESPONSE GROUP, INC.

Change Is Effective Immediately

MIAMI, FL -- (MARKET WIRE) -- March 6, 2007 -- Infomercial leader Youth Enhancement Systems, Inc
(PINKSHEETS: YEHS) announced today it had obtained majority shareholder
approval to change its name to Dynamic Response Group, Inc. The name change
is effective immediately. The company formally started the legal process to
change its name by filing its Articles of Amendment with the state of
Florida. This change was made to better describe the Company's global
business model as a leading direct response marketer of its proprietary
products and services throughout the world. The company will apply for a
new CUSIP number and notify NASDAQ. Upon learning of its new trading
symbol, the company will announce it accordingly.

"The company and its marketing niche has clearly evolved," says CEO Joseph
Emas. "We are an aggressive and committed direct response player, not only
in the U.S. markets but now increasingly in the international marketplace.
It makes sense, and our shareholders agree." The company began in 2002 as a
marketer and manufacturer of anti aging products and services, aspiring to
deliver product solutions to the baby boomer generation. It was a narrow,
but well thought out niche that has since evolved.

"With Bill Parcells, Clean Between Machine, and now, of course, NASCAR, we
clearly have moved the product/services needle," says COO Scott Swank. "We
look for products that really impact peoples' lives whether it is in
entertainment, health and beauty, cosmetics, fitness or any other sector.
We aspire to create a Dynamic Response in the market place on every
single product or service we own or license. That is our mission, and we
plan on executing it to the maximum level possible."

About DRG

DRG is the innovator and Direct Response retailer of highly effective
products and services including ProCede, Backyard Drills DVD with Bill
Parcells, The Sonic Clean Between Machine, Allure Smile and Serotrol.
ProCede is consistently ranked in the top 5 most-aired short-form
infomercials in the U.S., ranking in the top 5 for 22 consecutive months,
and reaching number 1 of all products in the Health and Beauty category
twice in that time period (Infomercial Monitoring Service). ProCede is
clinically tested and proven safe and effective for producing fuller
thicker hair shafts after just a single application.

To date, ProCede has received registration approvals in 28 foreign
countries including the European Union, United Arab Emirates and South
Africa, and the company plans on making an announcement shortly outlining
international distribution plans for its powerful patent-pending formula.

"The products in our pipeline to solve problems in virtually every
pertinent sector," said Ken Oxsalida, Chief Marketing Officer for the
company. "You may not have heard of our company, but if you have a TV set,
read newspapers, surf the 'Net or listen to radio, you've definitely seen
our products. You'll be seeing a lot more of us in the weeks to come."

Certain statements in this release that are not historical facts are
"forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. Such statements may be identified by the use
of words such as "anticipate," "believe," "expect," "future," "may,"
"will," "would," "should," "plan," "projected," "intend," and similar
expressions. Such forward-looking statements involve known and unknown
risks, uncertainties and other factors that may cause the actual results,
performance or achievements of the Company to be materially different from
those expressed or implied by such forward-looking statements. The
Company's future operating results are dependent upon many factors,
including but not limited to the Company's ability to: (i) obtain
sufficient capital or a strategic business arrangement to fund its
expansion plans; (ii) build the management and human resources and
infrastructure necessary to support the growth of its business; (iii)
competitive factors and developments beyond the Company's control; and (iv)
other risk factors.