Heineken 100 x Mark McNairy x Union LA (1)

Fashion

By: Keenan Higgins/ November 20, 2012

Heineken is back again with another dope collaboration in their “Heineken 100 Program.”

Keeping in the same vain as past partners—like their amazing duffle bag collaboration with Public School—Heineken is joining forces with LA-based retail store Union LA and fashion designer Mark McNairy to created a signature colorway for McNairy’s classic saddle shoe.

Using an all black leather finish, Union LA & McNairy topped it off with Heineken’s signature “kelly green” to create head-turning detail. Chris Gibbs, owner of Union LA, says of the collaboration, “Union LA and Mark McNairy are excited to work with a stellar brand like Heineken for their coveted ‘Heineken 100’ program. When designing the shoe, Mark and I used Heineken’s signature kelly green color to provide an eye-catching colorway for the sole.”

Now in its third year, the Heineken 100 influencer program identifies and celebrates various tastemakers across the nation, who represent Heineken’s “Man of the World” platform.