Shawn, author of Putting Stories to Work, is one the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

One Response to “The network is more powerful than a best practice”

This is a story of real significance, told in a conversational manner as if you were talking to ‘The Fire Comissioners.’ It comes across as very valid for a great number of organizations. Certainly a good example of the benefits of story as an influence in decision making.