A Step-by-Step Guide to Creating “Tweetable” Tips Article to Drive Shares and Traffic

An article full of bite-sized tips always goes well because readers always find something to take home.

If you make those bite-sized tips tweetable right from the page, it goes even better!

And if you get a bunch of contributors on board to submit those tips (and help promote that article once it goes live), this is almost sure to result in a big traffic boost as compared to your regular editorial.

To give you an idea of what I am talking about, here’s a “tweetable tips” article I just did a few weeks ago. As you can see I added “further reading” links to each tweetable tip to link to our blog older articles or to feature blog posts written by the contributors.

You cannot use this trick too often: The audience will grow tired and stop interacting. Make it a yearly or quarterly event to engage your blog readers, expand your following and grow your blog interactions.

If you plan your editorial calendar far in advance, you may want to make those tweetable tips about big holidays or industry events to get even more people on board.

3. Contact people manually

Don’t limit yourself to one platform only. Personally contacting niche bloggers lets you expand and diversify your sources and, most importantly, lets you build connections with those you get in touch with.

I personally often get invited to those expert roundups but I pass on most of them (for the lack of time) unless I know the person who emails me.

I am not a fan of being contacted with these requests on Twitter too because I wouldn’t be able to plan my day well if I had to answer those questions right away.

So my best tips here are:

Get properly introduced to the contributors (and/or use ego-baiting tricks to better approach them. For example, mention well-known influencers who are already participating.)

Use email as your primary means of contact.

I suggest making a note that you’ll be able to only use unique answers in the article to prompt them to come up with more original answers (and also avoid any hurt feelings in case you fail to use any answer).

4. Collect best answers and pack them into an article

Choose the best actionable and original answers and pack them into one article. Make sure to credit your contributors (for “tweetable tips”, linking to the contributors’ Twitter profile seems to make the most sense).

How you format the article is up to you…

You can break the tips into subtopics

You can feature most mentioned tools on top, followed by the actual tips

This is time-consuming but don’t skip it. Having lots of contributors on board means you have a great opportunity to engage them on social media too. Tagging them is the most efficient way to get them to like, comment and re-share your update.

Here’s a quick guide on social media tagging on Twitter, Facebook, Linkedin and Instagram:

8. Schedule lots of tweets, each tagging a new expert

You can get quite repetitive: The lifespan of a Tweet is so short that you can rest assured that all your tweets will be seen by different sets of eyes.

Now, we’ll benefit from both of these good things here. Use MavSocial or DrumUp [aff] to easily schedule each individual tweetable quotes to your Twitter as far ahead as you want.

I may have tweets featuring different tips going out for two months after the actual article goes live. Each of those tweets drives that contributor back to the site or encourages them to re-share to their followers (or both).

Reader Interactions

Comments

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