If you know me, you know I love breaking the rules. I’ve done it all my life. Sometimes in small ways, other times big. I especially love breaking the rules when it comes to business and marketing. There’s no shortage of books and podcasts telling you...

Whether you’re the intern who’s tasked with managing the company Facebook account or the Director of Communications trying to expand your reach, there’s likely someone above you who needs to understand why it’s not wasting time when...

People say content is king. There have been multiple books written about it, and definitely a lot of blog posts, articles, and podcasts. Today, there’s no shortage of content or content creators. Here’s the thing about the content you have at your fingertips:...

Social media isn’t going anywhere. It’s as ubiquitous as text messaging and digital music. If you’re still making excuses to not embrace it in your business, you’re way behind the curve.You don’t need to be an expert or power user to make...

Sure, they say content is king. Don’t use that as an excuse to crank out crappy videos. There was a time when the only people with good video cameras were the hobbyists and enthusiasts. There were the old shoulder rigs that you popped a VCR tape into and lugged...

In fact, it’s far from it. Facebook is merely a tool. A vessel for your message. Take this blog post, for example. It’s just another channel for our team to share insights and tips with our audience. But it’s not the grand master selling tool by any...