Saturday, June 23, 2018

After making its debut on November 3 last year, the button-less, all-screen iPhone X from Apple continues to make an impression in the city skyline with an all-new outdoor campaign.

The sleek smartphone certainly stands out with its clean, white background product shot design ads following the bold iPhone 8 PRODUCT(RED) billboards that filled all these ad sites around L.A. previously.

It's also clever how this ad design features an X shape with the two iPhones tumbling together corner to corner.

Obviously Apple is hoping that those who didn't invest in an iPhone X initially can be tempted now that all the user kinks and bugs have been ironed out.

These iPhone X billboards were snapped along Sunset Boulevard, Beverly Boulevard, Melrose Avenue and Pico Boulevard from June 1 to June 9, 2018.

Can you imagine how empty the city skylines around the world would be without all these Apple outdoor ads? Daily Billboard bets the out-of-home industry doesn't even want to contemplate that ever happening.