My Personal Shopper

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Transcript of My Personal Shopper

Alexandra LongAra JosefssonErika NothnagelMarisa LopezNicholas Lau My Personal Shopper Big Idea The October 1, 2012 Product Description Value Proposition Competition Smartphone App – 3 Tabs Tab 1: Celebrity Looks for Less Tab 2: Bundled Discounts Tab 3: Virtual Closet Celebrity “look-alike” outfit made from clothing/brands that can be found at TJX stores A list of the different brand names typically found in TJX stores“Bundled Discount” Uploaded pictures of what you have purchased appear on your virtual closetOption to upload to social media sites (twitter, facebook, instragram)#tjx What Differentiates It? Heightens the “treasure hunt” Allows customers to bring the shopping experience home with them Ability to share with friends via social media sites Easy to use Discounts New Ideas Consumer generated advertising Brings TJX to the smartphone world Reaches a wider demographic Enhances the “treasure hunt” shopping experience ...Stores that are geared towards selling high end name brands at lower costs SWOT Strengths:advertising for TJXadds to treasure hunt experiencediscount bundle provides consumer incentivewe don’t have to outsource app makingadaptable Weaknesses:Hard for us to multitaskNew idea- unforeseen problems Could take a while to start up and be used to full potentialYoung company Opportunities:Gateway to e-commerceHeavy advertising through social networkingReaches a wider demographicStronger online and smartphone presence Threats:Other stores that have similar appsOnline securityHurting economy analysis Q&A Time Social media Strengths:Advertising for TJXAdds to treasure hunt experienceDiscount bundle provides consumer incentiveWe don’t have to outsource app makingAdaptable Strengths:Highly adaptableSmall and flexible businessNo outsourcingYoung company- target audienceWe are 18-24 year-old demographic