You Keep Me Grounded

A personal passion project dedicated to the liquid that fueled it. I keep coffee grounded and vice versa, ya dig?

The Taste Buds

"The Taste Buds" Lola and Leonard made a promise to be taste buds for life. Along with them is their furry companion, Monte, who seems to think he's a dog, most days anyway.

CAFFEINATED CHAOS

An accurate depiction of what goes on in my caffeinated mind.

Chicago Play Camp Identity

An identity for the Chicago Park District's summer day camp, 'Chicago Play Camp'.

Keywords: Fresh, Fun, Personable, Innovative, Memorable, Recognizable

Chicago Play Camp Direct Mailer Concept

Chicago Play Camp Kit Concept

Items Included

Interactive Street Installation Concept

Is Our Path Predetermined?

A 4x6 foot display piece and a 20x20 inch life-size interactive maze game based on my curiosity about fate.

Concept

Is our path predetermined? I’ve often found myself analyzing this question. I tend to compare life to that maze puzzle game we all played with as a kid. The only difference is the maze in my mind does not have a start and a finish, nor does it have just one ball inside. Instead it has multiple, because in life the people you meet along the way change your path. In my opinion there is no predetermined path or plan for us. Life is ours for the taking and our direction changes with every choice we make. To find yourself, you must get lost along the way.

Type Study

An eighties arcade meets the future was the inspiration for the letterforms. All letterforms needed to work within a strict grid that I created in order to be implemented within the maze lines. Mathematically and aesthetically, this proposed a challenge for certain letterforms, but also made for a more interesting structure.

Process

All type was designed in Adobe Illustrator and routered out of MDF Board. Once cut, all pieces were sanded, spray-painted, and glued to base boards.

Process Photos

Zoom Room

A logo design for a pop-up exhibit called 'ZOOM ROOM', a crash course in racing, at the Chicago Children's Museum where visitors got to race and crash Hot Wheels Cars on crazy tracks!

Extended by popular demand, the exhibit ran from January 31st 2014 - March 15th 2014.

Vrooom! Vrooom!

Logo featured on front page of the Chicago Sun-Times Newspaper

Front page of the Chicago Sun-Times Newspaper

Logo use inside the pop-up exhibit

Handlettering for Zoom Room's 'CRASH COURSE'

Chicago Poetry Foundation

A re-brand for Chicago's Poetry Foundation, publisher of Poetry Magazine. It is a non-profit independent literary organization committed to a vigorous presence for poetry in our culture. It exists to discover and celebrate the best poetry and to place it before the largest possible audience.

The mission of this project was to efficiently re-brand a pre-existing non-profitt identity that felt lackluster. During the research phase, I was initially inspired by the architecture of the Poetry Foundation’s richly layered building, and did not want to take away from it's beauty. Instead I would build an identity around it, drawing inspiration from it's structure, line, & juxtaposition, translating every angle into the re-brand of the Poetry Foundation. I used the color orange throughout because of it’s warm and inviting essence, aiming at people to further explore the building and website.

All photographs were taken during the research phase.

Semi-finalist in the 2013Adobe Design Achievement Awards

Guh•Zoont•Hahyt! Tissues

Guh•Zoont•Hahyt! Tissues are a fictitious product line I created. Each box has it's own theme, can be refilled, and has immense shelf appeal. I wanted to put a playful spin on your everyday household item.

ge·sund·heitinterjection(used to wish good health, especially to a person who has just sneezed.) German for “good health.”+Groucho MarxComedianMarx was an American comedian and television star. Both of his parents were of German descent. Marx is known as a master of quick wit. His features resulted in the creation of one of the world's most recognizable novelty disguises, known as "Groucho glasses".=Guh•Zoont•Hahyt! Tissues

Published in AIGA Chicago’s 2013 Snapshot Book

"Taco Tuesday"

"Bad Hair Day"

"Missed the Bus"

NYC TV

A poster, homepage, ad campaign, and iPhone case for a fictitious television network called NYCtv featuring their new show ‘Now’s Your Chance to Make it Big’.

Inspired by New York City's vibrant culture.

Everlast Knockout Kit

The Knockout Kit was designed specifically with athletes in mind. Targeted specifically to boxers, the Knockout Kit resembles a boxing ring. This was not done just for looks.

This portable kit is packed with great products separated into two categories: 'BRUISED' and 'BLOODY' to make finding what the athlete needs fast and efficient.

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Luxottica Annual Report

An Annual Report for Luxottica, the world's largest eyewear company.

Its best known brands include Ray-Ban, Persol and Oakley. The concept is FOCUS, meaning to take a moment to focus on us as a whole, to reflect, and see what’s really important in a compelling way.

Mya Luise Boutique

An identity for LA's FIERCE Boutique called Mya Luise. A fictitious high-end boutique that carries unisex tribal wear and accessories.

Target audience: twenty somethings who have money to blow and live lavishly.