Betagro Group successfully promoting its new hygienic eggs

Focusing on both its domestic market and Japan, the Betagro Group in response to the raising demand for safe food, launched in September its S-Pure branded eggs.

The eggs are the result of a hygienic production process, “from breeder and chicken”, with no antibiotics used in feed.

Betagro’s soft launch of S-Pure eggs has received a good response, especially from Japanese consumers who favour them for their traditional meal of a raw egg with soyu on a bowl of rice, reports Athapol Uraiprivwan, Betagro SVP Poultry Integration.