Bringing style to the Jewish new year! American Apparel debuts Hasidic male model to coincide with religious holiday

It's better known for recruiting scantily-clad women for its ads, but American Apparel's latest model is a fully-clothed Hasidic Jewish man.

Photos of Brooklyn-born Yoel Weisshaus, 32, first appeared on the the clothing giant's Tumblr account last week.

In line with religious tradition he is seen sporting a skull cap, payos and a flowing beard, while modeling some smart pieces of menswear.

New recruit: It's better known for starring scantily-clad women in its ads but American Apparel's latest model is a fully-clothed Hasidic Jewish man, complete with skull cap, sidelocks and flowing beard

In each of the frames he is seen dressed in the same outfit; a button-up white shirt, black pants and patent leather shoes.