It's only been five years since Bob Dylan's music and images were used in a Pepsi commercial that compared him to will.i.am, but people were shocked to see the famously counterculture folk singer star in a Chrysler ad during this year's Super Bowl.

In the ad, Dylan does a voiceover touting American ingenuity and the U.S. automobile industry over shots of iconic bits of Americana, like Rosie the Riveter and "Dr. J" Julius Erving. Dylan then appears in person at a pool hall, where he tells the camera, "Let Germany brew your beer, let Switzerland make your watch, let Asia assemble your phone. We will build your car."