"Mally is Sign-Up.toâ€™s in-house email robot. All he does all day is look at email code and fix issues that he finds in it."

Sign-Up.to have released Mally, their latest free email marketing tool, to help make life a little easier for email designers everywhere.

One of the great challenges with email marketing is producing designs which work consistently across the wide range of different email programs used by recipients. Many modern web standards are not supported and different email clients have different limitations.

Mally makes life easier for designers everywhere by scanning HTML email code and providing a report on errors and issues found, even fixing many things automatically. Mally will also convert CSS code to inline styles for maximum compatibility. This makes it simple for designers to optimize their emails and catch errors before a campaign is sent out.

A completely free tool, users simply paste their email code into Mally and press a button. In a few seconds the scan is complete and a report available to view. Users can step through the report and see errors highlighted in their design, then choose whether to automatically fix them. The updated HTML code can then be downloaded ready for use.

Matt McNeill, CEO of email marketing company Sign-Up.to explains â€œFor designers who like crafting their own HTML emails, dealing with the limitations of different email clients can be a pain, especially if they are used to web design. Mally makes finding common email design issues easy and fast, and best of all weâ€™ve made it completely free.â€

â€œMally is Sign-Up.toâ€™s in-house email robot. All he does all day is look at email code and fix issues that he finds in it. We had to use a robot because we found that looking at too much email code can drive humans a little crazy, and they tend to expect silly things like sleep and food.â€

Well, just saying this after reading here and not actually going to the site or trying it I'd say that it doesn't look too much different than the myriad of other tools we have now to check our email for spam scores, key words, trade marks, etc. other than the fact that this thing is proclaiming to fix them. If it's free, I couldn't see how running something simple through it and sending it out to a seed list could hurt anything. Maybe the days of using a person to code your templates is over??