New – Sending Metrics for Amazon Simple Email Service (SES)

Amazon Simple Email Service (SES) focuses on deliverability – getting email through to the intended recipients. In my launch blog post (Introducing the Amazon Simple Email Service), I noted that several factors influence delivery, including the level of trust that you have earned with multiple Internet Service Providers (ISPs) and the number of complaints and bounces that you generate.

Today we are launching a new set of sending metrics for SES. There are two aspects to this feature:

Event Stream – You can configure SES to publish a JSON-formatted record to Amazon Kinesis Firehose each time a significant event (sent, rejected, delivered, bounced, or complaint generated) occurs.

Metrics – You can configure SES to publish aggregate metrics to Amazon CloudWatch. You can add one or more tags to each message and use them as CloudWatch dimensions. Tagging messages gives you the power to track deliverability based on campaign, team, department, and so forth. You can then use this information to fine-tune your messages and your email strategy.