She was named chief executive of Digital Asset Holdings in
March and took
a role with Santander Consumer USA, a leading auto lender in
the U.S, earlier this month.

Still, it is early on. Masters compared where Bitcoin and
cryptocurrency are now in terms of their development to early
1990s Internet.
That is according to Blythe Master, the chief executive of
Digital Asset Holdings, and one of the biggest names in the
business.
Bitcoin technology could reshape the way financial markets
operate.
She left the bank in late 2014 after the physical commodities
business was sold to Mercuria, and in March became one of the
biggest names on Wall Street to join the fast-growing
cryptocurrency sector when she
took the post at Digital Asset Holdings.
Everything from stock to bonds and derivatives could be
exchanged and paid for in the same way the cryptocurrency
community is executing bitcoin transactions,
Masters said.
"In reality, the world is not there yet," Masters said. She said
the industry would have to address regulatory hurdles as it
confronts issues like authentication and security in coming
years.
Blythe Masters, CEO of
Digital Asset Holdings, wants to see Bitcoin technology used in
markets
AP Photo
Masters was one of a group of JPMorgan executives who
helped create the market for credit default swaps in the
1990s, and later went to head its global commodities division.
Speaking Tuesday at SourceMedia's Convene conference in midtown
Manhattan, Masters said: "The potential addressable markets
for these types of technologies are gigantic."