Archive by category Sales

What’s a trend this that B2B marketers need to understand this year? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Executive Branding Executive branding is […]

Sales calls provide a wealth of data, from call time to conversion rates, that can be analyzed to optimize your agents’ performance. Software tools, like Convirza, can help capture this data for you and others, like Salesforce, can give it context. But regardless of the specific tools you use, applying analytics to your sales calls […]

As a marketer, what do you think is the best method of converting leads into customers? If you’re like most, you probably said something along the lines of building an effective and well-maintained email list. And it’s true – an email list can easily become your best friend when it comes to conversions. It’s an […]

Email marketing remains one of the most reliable ways to engage your market and eventually turn recipients into customers. Using an email marketing platform will greatly improve your results, as well. However, more and more organizations are adding Salesforce to their email marketing assets to win far more conversions than with just a single platform. […]

Many view growth as the ideal being chased by every startup in the world, but the cruel fact is that many companies fold because of poorly managed growth as do because of lack of business. Ramping up business means ramp-ups on costs and work, and an unprepared company can crash when new and unexpected bills crush […]

Email marketing. When done right, it’s an incredibly powerful tool for moving your business forward. When done wrong, however, it can drive potential customers away for good. So how do you make sure your email list is a powerful marketing tool for your business? It’s all about keeping your email subscribers engaged. And by following […]

Every business has its periods of ebb and flow. Some months have people lining up to throw cash at you while others make you feel like a desperate door-to-door salesman. During the slow times, it makes a world of difference to have an established system in place for generating new leads and pushing them into […]

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Be Honest and Don’t Oversell Make sure to be honest and don’t promise the world. When you […]

If you’ve ever asked your smartphone a question like “what’s the weather going to be like today?” or issued a command such as “set an alarm for an hour from now,” and marvelled at the device’s ability to respond and take action, you’ve used a chatbot. The experience is engaging, fun and helpful. That’s why […]

As an entrepreneur, I bet you’ve tried just about everything to grow your business. Traditional marketing techniques to find new customers, retain current customers, or build your brand are the backbone of any home services business, but there are certainly hundreds of methods that simply don’t work. On top of the traditional foundation you’ve created, […]