The Internet has always been seen as an extremely powerful tool. But it was with the emergence of the social media that it became a significant part of our everyday lives.

In times when it is hard for an average person to imagine a day without Facebook, Twitter, Instagram, WhatsApp and other social networking platforms, everything online has a value of its own. One cannot fathom the strange ways of the Internet and the latest example of that is Priya Prakash Varrier.

The Malayalam actress, whose debut film Oru Adaar Love is yet to release in the cinemas, is already a sensation on the web, courtesy a clip from the film which shows her flirting with her teenaged crush

But what’s difficult to understand is their unprecedented craze for the 18-year old cutie. Within a few days of the clip going viral on the social media, Priya has 2.6 million users following her on Instagram.

That’s indeed jaw-dropping! Why, you ask? Because it is more than the number of followers Malayalam superstar Mohanlal has on Instagram. Not just that, popular Malayalam actor Dulquer Salmaan, with 1.9 million followers, is behind Priya too.

And if that is not enough to leave you perplexed, we must tell you that this newcomer is ahead of Anushka Shetty too. The actress, whose Telugu film Bhaagamathie is shining at the box-office, has 2 million followers on the photo-sharing website.

While Priya can’t contain herself with the new-found fame, the makers of Oru Adaar Love have already started cashing in on her popularity for the promotion of the film. Priya’s family, on the other hand, is apparently not too happy with the frenzy around her. They are yet to come to terms with all the noise, reports a news portal.