domenica 30 settembre 2012

Tilda Swinton will star in a ‘live happening’ in Paris titled, ‘The Impossible Wardrobe’. The fashion performance is the creation of Olivier Saillard, director of theMusée Galliera. It will take place each evening at the Palais de Tokyo as part of the Festival d’Automne à Paris from September 29th to October 1st.

British artist Katerina Jebb has filmed Tilda while she was rehearsing for the piece. Her short film titled, ‘The Future Will Last a Very Long Time’ will be screened on a loop throughout the event. In the film, Tilda is seen wearing white a lab coat, gloves, and high heels and she makes her way through the museum’s ‘clinical storerooms’. She holds up garments from the museum’s historic archives and images of previous owners are projected onto her body.

Laying in her long arms, these famous clients dresses, ‘sleeping beauties’ with their petal sleeves come to life again in the form of a fashion show of the past and present centuries.

venerdì 28 settembre 2012

Yesterday night, at the peak of Paris fashion week, an extravagant party launched the AdR at H&M collection with theatrical flair. Hosted by H&M together with fashion icon Anna Dello Russo, the Paradis Ball took place in Paris famed cabaret nightclub Paradis Latin. The glitzy party married fashion, performance and a live showcase by music star Azealia Banks. Friends and fashionistas, including Olivier Theyskens, Rachel Zoe, Jefferson Hack, Poppy Delevingne, Peter Dundas and super models Karlie Kloss, Constance Jablonski, Liya Kebede and Isabeli Fontana gathered to celebrate.

Staying true to AdR’s belief that fashion is something that makes you dream, the eccentric party was the perfect backdrop to present the unabashedly glamorous, playful line of jewelry, shoes and accessories that Anna Dello Russo designed for H&M, which will be on sale from October 4, 2012, in 140 stores worldwide and online.

“We wanted to give the guests an unforgettable experience: an ever-evolving night that started on the red carpet and ended on the dancefloor. We created an amusing cabaret show that, while being pure Parisian entertainment, could also function as a metaphor of the carousel of fashion. There was a vogueing performance, too, and I had an army of mini AdR around me, wearing the collection, just for the sake of something unexpected. Excess for me means success”, says Anna Dello Russo.

“It is great to bring eccentricity to a wider public, and that’s what H&M is doing with this collaboration. It was truly a fun night”, says Caroline de Maigret.

“People love Anna: she is fearless, she loves the stage and she is a great communicator. Anna is totally pop: Andy Warhol would have loved her, I am sure”, says Giovanna Battaglia.

“The Paradis Ball was the perfect way to launch a collection that is all about fantasy and decoration. It was eye-catching, with an optimistic injection of energy that I found particularly inspiring. We hope that our customers are excited about the launch”, says Margareta van den Bosch, Creative Advisor at H&M.