How do users search and book hotels on Google?

How does Google determine rankings in hotel search results? How can I improve my ranking?

Google tries to find the most relevant hotels for every search. The rankings of hotel search results are determined by relevance, distance, and prominence. There is no way to buy or request a better ranking, but the quality of information about your hotel could affect your ranking. Learn how to improve your local ranking on Google.

Hotel photos

Where do the photos of my hotel come from?

Google gathers images of hotels from multiple sources. Some of the main places photos can come from include, but are not limited to:

How do I fix issues with photos?

There are different processes for fixing issues with photos that depend on where you find them on Google. Learn how to troubleshoot issues with photos on Google Streetview, user-submitted photos, and hotel owner-submitted photos.

Hotel reviews

What are the benefits of having reviews on Google?

The more reviews you have on Google, the better you can reach travelers searching for hotels on Google.One of the main benefits of reviews is that they appear next to your listing on Maps and Search across desktops, tablets, and mobile devices, which can help your business stand out on Google.

How do I report incorrect information about my hotel?

Where does the review summary come from?

Google uses hotel review summaries from TrustYou, a third party review service for some hotel listings. TrustYou creates review summaries and aggregates scores using reviews for your hotels from across the web.

How are the scores in the review summary calculated?

Businesses receive ratings on a 1-5 star scale. A 5-star rating generally means that the reviewer loved their experience with the hotel or business; a 1-star rating means the opposite. The overall rating is based on user ratings and other signals to make sure that it best reflects the quality of your hotel. Learn more about business ratings.