Customer Relationship Management. Software that is used to perform both the pre-sales management of the customers as well as the post-sales follow up for services. During the pre-sales stage, a sales force automation system provides the sales team with the tools and solutions to keep track of their potential customers and to monitor their progress till they become a confirmed order. After order confirmation, the relationship management would be shifted to appropriate people who would take care of the order fulfilment and post sales services.