Target’s Black Friday ad has officially arrived! Of the major retailers, Target is the first to release their Black Friday ad this year. The ad is packed with savings and discounts on tons of clothing, electronics, video games, and toys.

Target will open this year on Thanksgiving Day at 5 p.m. and will stay open until 1 a.m. They will re-open for Black Friday at 7 a.m.

Compared to other Black Friday ads released so far, the Target Black Friday ad feels like a breath of fresh air. It’s loaded with tons of great savings on a wide variety of products. So far this year we had seen most retailers have approximately the same pricing across the board on high-end electronics and Target is the first Black Friday ad that shatters those prices, often by 10% or more. Target is also offering a Sneak Preview sale for some of the items listed in their Black Friday ad (though which items will be a part of the Sneak Preview is unlisted).

Target is also offering several bundles on electronics that no other retailer has offered yet, including big discounts on the Xbox One and the Playstation 4. It remains to be seen if other retailers will match, or beat, these exceptionally low prices. Of particular note is the Nintendo Switch and the Nintendo Switch Lite. As we predicted, Target did not discount the Nintendo Switch Lite, nor did they offer any game bundled with the purchase. The original model Nintendo Switch has received the same exact bundle from last year, which includes the Nintendo Switch and Mario Kart 8 for the regular retail price of the Switch at $299. However, Target is offering three games (Mario Odyssey, Mario Aces, and Zelda: Breath of the Wild) for $30, which is the cheapest price we’ve seen on these titles.

Some of the best deals and bundles we saw were:

Google Home Mini - $20

Activation of iPhone 11 line on AT&T or Verizon – comes with $200 Target Gift Card