December 21, 2007

Becks again - this time in Reveal

Many thanks to the Reveal blog for giving us yet another excuse to run the Becks pic - well, it is Christmas after all. The story? The Becks effect is kicking in already, with sales of Emporio Armani underwear up by over 260 per cent at figleaves.com since the campaign launched. Visit our friends at Reveal here.