Brainstorming Is Dead and A Total Time Suck
Why Adhesive re-vamped our creative process.
Our creative sessions appear to resemble closing arguments in court rather than spitballing ideas on a whiteboard.
If we travel back 10 years ago, you'd see a swarm of scribbles on a glass board that was just an 1/8 inch off that just bothered us all but we were just too busy producing creative gold to care. We were teaming...

How does your customers perceive your brand?
CX - Customer Experience --- The future of B2B customer experience is starting to reveal itself.
Future is now, so let's polish up that crystal ball.
Future Customer Personas
Potential customers will be more informed and intelligent.
They will be "swipe right" happy. More options with flexible terms.
Potential customers will dictate the experience.
Customer Expectations?
CX - Customer Experience will trump product and price as the brand differentiator.
...

Why our agency hires/works with Entrepreneurs.
A few years ago we created Adhesive IP (IP = Intellectual Property) where we partner with a product/service that needs our help with branding, design, packaging, marketing, promotion, web development, social media, brand extensions, (sometimes we act as their in-house marketing team) and we take a stake within their brand. Sometimes we hit the pavement and create our own product with VC/PE firms, manufacturer, entrepreneur.
All of...