In fact, with Google’s latest SEO development, using ‘mobile first indexing’; Google will primarily base the indexing and ranking of your site on the quality of its mobile version, as opposed to your desktop version.

Google knows best. Their stats rank mobile-usability as the third most important factor.

Why? Well, if your website looks bad, they look bad. And you wouldn’t want to do that to your old friend Google would you?

The bottom line is; if Google cares, you should too.

So what makes a mobile-ready website design?

Mobile-friendly websites instill credibility. You want people to trust you, and if your web design is jumpy and messy, they might think your website is a bit dodgy.

Your business may be reliable, but how are people going to know this if your content is jumping around and they have to zoom in two kilometres just to see it?

It’s all about making a good first impression.

Mobile content management: here's what to consider

Legible: Is your content easy to read?

You should have a clear font, large text size and page-fitting content. Your visitor shouldn’t have to zoom in or scroll sideways.

Speed: Does your website load quickly?

A general rule to go by for speed is 3 seconds. Sorry to say it, but if your website is slow or it won’t load, people will simply give up and go.

Navigation: Is your site easy to navigate?

Consider the ease of going from page to page, and make sure that the main content your site visitor is likely looking for is obvious and easy to find.

Responsive Design: Does your website fit all screen sizes?

When it comes to a mobile-ready website design, this is the most important factor. Ensure your design is adaptable to fit all screen sizes.

Skim-Proof Text: Are your visitors reading what you want them to?

When people read on-the-go, they skim. So your content needs to be short and snappy. Think; attention-grabbing headers, sub-headers, bullet points, images, infographics, white-space, etc. The more skim-proof, the more mobile-friendly.

Don’t be a digital dinosaur, update your design!

Looking for some mobile-friendly content? Here at BizStory Content, we pride ourselves in word-wizardry. Talk to us today.