She also says selling teaches them people skills and — a lesson every salesperson hates but needs — how to hear “no.”

“That’s a huge part of it,” she says. “You’ve got to keep your head up, smile and go back out there.”

But one of the most rewarding parts of watching the kids sell their products is seeing them begin to understand how business works. DiGiovanni sees it in the Girl Scouts she works with. As a mother of triplet boys in the fifth grade, she’s seen it at home as well.

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