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Proxima Sans is a melding of elements found in various sans serif typefaces. It combines the stylistic details of geometric faces like Futura, Kabel, and Erbar with the proportions of grotesques such as Franklin Gothic, Akzidenz Grotesk, and Helvetica. The oblique members of the family are optically balanced, not simply slanted geometrically.

About the designer:

Mark Simonson started his career as a graphic designer and illustrator in 1976. Early on, he worked as an art director on a number of national magazines and other publications. He was head designer and art director for Minnesota Public Radio and an art director for its sister company, Rivertown Trading Company, designing over 200 audio packages, including many by Garrison Keillor. He frequently has done lettering as part of his design projects, and in 2000 he opened his own shop specializing in lettering and type design. He has been interested in type design since college and started licensing fonts to FontHaus in 1992. He now has more than 70 fonts on the market with many more to come. Type design is now the main focus of his activities.