DoubleClick in media buyer technology drive

Published on November 26, 2001.

New York--In a move that underscores its increasing b-to-b technology focus, DoubleClick Inc. has introduced Site Directory, a searchable database aimed at media buyers. Site Directory allows users to match campaign requirements with 7,000 potential marketing sites. DoubleClick will initially market Site Directory to its Dart advertising software clients, and make it available for the general market early next year. DoubleClick is building its technology development and marketing focus and downplaying its ad network.