Group Lotus takes on the Chinese market as Lotus China
officially opens it’s doors in Beijing

Last week saw a major milestone event in Group
Lotus’ history as the first Lotus showroom in
China was declared officially open for business.
The formal opening ceremony at the showroom in
Beijing was overseen by senior representatives
of Group Lotus and Lotus China alongside Clive
Chapman, the son of Lotus Founder Colin Chapman.

China-based sports car enthusiasts had their
appetites for the Lotus brand whetted with the
first public unveiling of the Evora GTE Road Car
and the F1-inspired customer race car, the T125
before being introduced to the rest of the
current Lotus line-up. The Beijing Showroom
features six models, the Elise R, Elise SC,
Evora, Evora IPS, Exige S 240 and the Exige S
260.

Speaking at the launch Li-Chen Zhang,
President and CEO of Lotus China said: "This is
the first showroom that the Lotus brand has set
up in China since entering the Chinese market on
June 15 and it’s a very proud day for all of us
who believe so strongly in the brand. We truly
believe that the Chinese market will completely
embrace the Lotus philosophy of performance
through lightweight and innovation through
clever design – we sold around 300 units before
we even opened the showroom so the initial
interest and orders put forward indicate that
our faith in the brand is well placed."

Group Lotus Chief Executive Office Dany Bahar
said: “East Asia and in particular China
represents an interesting market for Lotus and
this latest development is a crucial step in the
strategic plan we have for expansion within this
important region. We see many exciting
opportunities for growth within the Chinese
market and we could not ask for better partners
than Lotus China to join us on this journey. The
response we have had from China to the current
and new Lotus range has been incredible
particularly the demand for the Evora GTE Road
Car – this activity confirms our suspicions that
now is the perfect time to really push in this
market.”

The showroom, situated in the fashionable
Chaoyang district, also represents another key
event in Lotus’ journey as it’s the first
showroom in the world to adopt Group Lotus’ new
corporate identity alongside a dedicated
boutique for Lotus Originals. Covering a total
area of 600m2, the uniquely designed showroom
has two floors, the first is dedicated to the
cars, sales and Lotus Originals with offices on
the second.