Date: Mon, 9 Jan 1995 09:23:59 -0600
From: debaron[AT SYMBOL GOES HERE]UIUC.EDU
Subject: Re: Variation on Gallicisms
hyper may be negative in some senses, but not all, as the popularity of
star wars' "hyperspace" attests, not to mention hypertext, hypercard, and
hypermedia. I guess it's the sci/tech sense rather than the psych sense,
so it may have a more limited range. As Mike Picone notes, Bigg's
hypermarket is run by a largely French company. We could do worse: we
could have mega- tapped for the slot: they're opening a new Mega-K Mart
here this month, and Mega-Target is in the works. I don't think the
pseudo-gallic pronunciation of target has any connection with the French
origins of the word, btw. Just a little joke coinage of the hyperfolk. We
had a supermarket here once called ValuChek. One of the first discount
groceries locally, it was definitely downscale in merchandise and
clientele. Many people jokingly called it "vaLOOchek," as if it were an
eastern european name. It's now a County Market.
dennis
Dennis Baron debaron[AT SYMBOL GOES HERE]uiuc.edu
Department of English 217-333-2392
University of Illinois fax: 217-333-4321
608 South Wright Street home: 217-384-1683
Urbana, Illinois 61801