Hey calm down!
It's obvious that Sarli is a smaller show and CK bla bla bla are the MONSTERS in the industry, but many newspapers reported that girls as exclusives for Sarli during AltaRoma 2011 so..ok you can call it a special request and they earned a big cachet to do only that show in Rome (and for their presence in a city that's not a fashion capital for sure). Stop.

By exclusives people here often refer to more or less unknown new models that will only appear for a specific brand and it's consider as a chance for the models to get extra exposure faster this way blablah. It may work sometimes and not work many other times, it's the agent's job to take the risk or not.

So I think to stay true to this kind of "definition" we should, as you said, call what Sarli did some 'special request' as it's definitely what happened there. They had money to rather big names of modeling though direct booking and that's all. It's not a matter of giving extra exposure to an upcoming model but rather for the designer or brand to add some more 'prestige' or international appeal to the casting.

I think one of the best exclusives when it comes to career boosting is Givenchy Couture exclusive, in their S/S 2010 show the exclusives were Joan Smalls (her first big show), Ming Xi(first big show) and Rose Cordero and in the following months all three were having amazing ready to wear season, scoring big covers and campaigns...

^I don't like to think that one exclusive is stronger than the other.... It goes a bit further i think... Like how the agency will proceed w/ the new exposure of girl xxxx etc... And in the end of the day, it comes down to the girl's potential. An exclusive is not a career yet.

Yup. I'm with you cologne. It all sums up to the girl's potential and substance, no matter what show did she come from. Of course there are shows that get more exposure but people are quick to notice a potential star, so that should get her somewhere.

I don't get the fuzz around the Sarli show though. Nothing wrong with gathering some big names to add more prestige to a show. Maybe the 'exclusive' term sounds a bit grand for that arrangement, but still, if it didn't happen in the big cities' calendar circuit and it didn't cut the girls' potential (because they are already 'established', so to speak), I don't see it as a terrible thing.

an exclusive refers to a face that the designer wants to pay exclusively to do their shows/fittings/looks for the show only because it would conflict with other designers Fashion week schedules if the model had to go on other castings and fittings so they are paid exclusively not to do other shows because it would conflict with doing looks/fittings/etc