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November 21, 2016

So how much does the world biggest brands on marketing ? The rule of the thumb generally is that " companies spend around 8 to 10% of their revenues on marketing. While that might seem like a generalization. Most companies marketing spends is a factor of what they earn.

However most Enterprise marketers say engagement is their most important goal (82%), followed by sales (81%), and lead generation (79%).

For example Microsoft spends an approximate 18% of their total revenue on marketing spends across digital, print, TV, offline, POP and other media.technology companies. Microsoft has seen a 12% increase YoY on their market budgets.

Intel's average spending on marketing is 15% a compared to Apple's 7% and Google's 12%. The majority of tech companies ' budgets has been on digital. Microsoft has spent more than $47 million for Xbox One ads on television this year, according to data from iSpot.tv, which is 50% more than Sony’s $30 million.Microsoft’s has spread its ads across 37 different networks and nearly 1,000 unique shows. Sony’s campaigns have spread to 25 networks and more than 500 shows. Top networks include Fox, NBC, and ESPN.

Apple however increased its advertising spends dramatically by 50% to a record $1.8 billion last year in 2015 according to its annual report.The $600 million increase, for the year ending Sept. 26, was six times larger than the $100 million rise seen a year earlier to $1.2 billion in the year to September 2014 and $1.1 billion in the 12 months before that.Apple’s ad spend has tripled since 2010 when it was $691 million, rising to $933 million in 2011 and $1 billion in 2012.However ad spends constitute less that 1% of Apple's record profits of $53.4 billion on turnover of $233.7 billion,

Meanwhile Amazon has been spending a record high on its marketing.From November 2014 to November 2015, the company raked in more than $71 billion in online sales, which is more than Walmart, Apple, Macy’s, The Home Depot, Best Buy, Costco, Target, Gap Inc., Williams-Sonoma, Sears and Kohl’s sold. Combined.
Meanwhile according to statista Intel has spend around 7.93billion USD on advertising in the year 2015.