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Social Networks and Social Media Monitoring

Hello, welcome to my week 9 post. This week I am going to use social media monitoring tool to monitor and analyse “Seven News Brisbane”‘s social media presence.

Organisation

Seven News Brisbane is QLD’s leading news team and committed to provide quality television news service for Queenslander.Seven News Brisbane has a strong social media presence, they used Facebook,Twitter to get involve in online social network.

Social Media Monitoring tool: Social Mention

Social Mention is a social media search platform that aggregates user generated content from across the web into a single stream of information, it monitors 80+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

Social Mention has a simple user interface, user just need to enter the organisation name then wait for the result :).Social Mention used a lot of criteria to determine Seven New Brisbane’s social presence.

Please have a look at the following diagram.

From the results, we can see that the Seven News Brisbane’s strength is only 2% ,which means that they are being mentioned every two-hour and 60% of those mentions will have been written by a same author. Next, Seven News Brisbane’s sentiment is 8:1, which means that they will receive positive mention more often than negative mentions. However, Seven news Brisbane received a greater number of neutral mentions over both positive and negative mention. Further, we can see that their reach is 16%, which means that they have not really wild range of influence.

To sum up, Social Mention is useful media monitoring tool, it provided a sound insight of “Seven News Brisbane”‘s social media presence. It is still lack of proper analysis and more detailed insight like other commercial social media monitoring software like SocialBakers.

As Social Mention is free and open source so I don’t want to ask for too much :). So what tool do you think is the best social media monitoring tool?

Thais all for this week, have a nice weekend . Dont be shy to leave your comments here 🙂