Fypio gauges lifestyle preferences to steer buyers to listings

Listing portals may have transformed the real estate industry, but the service they provide isn’t all that innovative, according to Michael Koh, CEO of the new listing search app fypio.
Essentially, the likes of Zillow, Trulia and realtor.com have aggregated data to create public directories of listings. People must sort through homes based on the contents of that data: property criteria.
Screen shot from fypio app.
Fypio breathes new life into that model, Koh said. The "Match.com for real estate," which recently launched in San Diego, steers users towards properties based on their lifestyle, gauging their desired neighborhood characteristics and home amenities, and constantly honing recommendations based on how people use the app.
“Everyone starts with property; we start ...