Bio2

Marketing Plan: Manifesto Style

Our Topic: Marketing Plans That Inspire

We marry the idealism of a manifesto with the practicality of creating your marketing plan. In particular, we explore the nine principles of the Manifesto Manifesto with well-known examples. And, we leave you with a series of powerful questions that you can use to define the foundation of your marketing efforts.

In this Podcast Episode…

The weakness of traditional marketing plans

What is Ideas Marketing?

Four Types of Marketing Plans

The benefits of a Visual Marketing Plan

The power of a Public Marketing Plan

What is a manifesto?

The Manifesto Manifesto – the nine rules for creating your manifesto

The key word that all manifestos begin with

The importance of defining who we are

How JFK focussed the attention of an entire nation

Why having a vision is only half of what you need

Why Martin Luther King’s ‘I have a Dream’ speech was so powerful

How to create your own market

The shift to Community Marketing

The Five Pillars of Wikipedia

Why it’s good to have an enemy

Nike’s enemy

How to overcome the knowing-doing gap

The rise of the Slow Movement – food, travel, parenting

The importance of action

How to have other people live your idea

Why there are so many cathedrals in Europe

The big idea you can apply in your business from the world’s religions