Facebook Advisory: Is Your Employment Profile Linking to the Right Company Page?

After watching Super Bowl commercials with Facebook pages displayed as prominently as company websites, many hold outs (professional services providers included) have decided that, yes, they need a presence on Facebook.

But, here’s the scenario: you visit your Facebook profile and click the company link in your employment section. There are lots of fans already, but the page is blank. It is still the one auto-generated by Facebook. No problem. You click “create a page” and work on the custom version that will be the envy of your competitors.

Everyone in the firm agrees that you did a great job, and “Likes” the profile. You now have enough “Likes” to create the firm’s vanity url.

But wait! You go back to your profile and click your firm link again, which takes you right back to that auto-generated, blank Facebook page. What happened? Where did the profile page go?

Don’t worry, it’s still there. The problem is that when Facebook made one of its many upgrades, this little linkage seems to have slipped through the cracks. So now it’s up to you to fix the problem. Just follow the simple directions listed here or here.

The remaining issue is that you have only fixed your profile. All the other members of your organization will also need to make the changes on their profiles. While cumbersome, the benefits far outweigh the time spent, and it is even easier going forward since you can now place detailed directions in your company’s social media policy or advise IT of the issue.

As a bonus, you now have that snazzy custom page that’s “popular” while the competitor firms have yet to realize their employees’ profiles are all linking to the wrong profile page.

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