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Thursday, April 30, 2009

CheckFacebook charts the service's global growth

CheckFacebook.com tracks data reported from Facebook's advertising tool to help marketers and researchers understand how Facebook is spreading across the globe. The site is primarily meant for advertisers, who can use it to gauge where to deploy campaigns, but it also offers an interesting look at each nation’s basic demographic information in an easily digestible format. The site pulls from data that Facebook publicly discloses to advertisers, but isn’t normally readily available because it’s tucked away into the ad sign-up process.

Each country on the map is shaded according to how popular it is on Facebook, with the darkest shades of green representing the most popular countries (unsurprisingly, the United States is by far the most popular single country, though it only accounts for around 30% of Facebook’s total audience). You can also see some basic demographic information, including gender and age distributions in each nation.