Reviews

Reviews

Overall, I would buy this again in a pinch because it is only 10 min, but it isn't the best. Time is an issue for me right now, so I bought this over my usual excellence cream. I bought 6R and 7 and mixed them, with more 6R. The results were okay. My roots were mostly covered, and my grey was mostly covered. Neither was perfect. The overall color on my already dyed hair was great …Read more

See my update below. i changed overall rating from 3 to 1.
After using Clairol's Nice n Easy for years I had resorted to using 2 boxes of the Clairol's Root Touch Up each time to cover my grays (ie whites) because it was so much more convenient to leave color in for 20 minutes than 50 minutes. I also preferred the thicker (more controllable) consistency of the Root Touch Up. The …Read more

This has been my favorite permanent hair color for at least the past year and over the 30 years I've been coloring I've tried lots of different brands. Now I color to cover grays and give my hair a nice shine. I love that this processes in 10 minutes instead of the usual 25 or so. Keep in mind when choosing a color that it's going to be darker than you're anticipating so it …Read more

i bought espresso which is the darkest brown. when i applied it i could see it wasnt brown at all, it was black. i left it on for the 10 minutes and upon drying, confirmed this hair dye was black as I had thought and not brown at all. i am ok with it being darker as my natural colour is quite dark but it is still not the colour I was going for. the smell is quite strong but I do love the fact it …Read more

This hair color is fantastic! Fell into a panic when I stopped seeing it in stores, but when it recently appeared on shelves again at Target I bought all the boxes in my color. I have been coloring my hair my entire life, since I first started turning grey in college. My greys are now plentiful and VERY resistant. This is the only hair color that consistently covers the grey completely and still …Read more

This is the best hair dye ever! It always makes my hair so glossy and healthy looking- in 10 minutes. I absolutely adore the newest shade #3 darkest brown- but its so hard to find!
Even worse, my usual online retailer hasnt any stock now of ANY of the shades and im really starting to panic that theyve discontinued this... Can anyone advise?!

This is the BEST hair color I've ever used. I haven't written a review here in a long time, but I feel compelled to after using this fantastic project. I'm a L'Oreal gal through and through, and have been using Preference for years, but my hair never felt this soft or looked this shiny after using Preference. Never. I used medium golden brown, and it's perfect...truly …Read more

I've changed my hair a lot over the years but I always try to find the colour I want in this brand! I think the plus point about this is that it only takes 10 minutes to develop so if your after a quick root touch up or a quick dye this is the product for you! I recently used golden medium brown and it's a nice colour but I find that my hair is so shiny and looks in good condition after …Read more

I'm on the fence about this one. I bought the color Lightest Cool Brown, because I wanted to cover some brassy tones in my light brown hair. This gave me the exact color I wanted...a soft cool brown that was multi-tonal (either that, or I missed a few spots). It got rid of most of the brassy color, and the few highlights showing through look very natural. I'd be really happy with …Read more

After checking out a really good review of this on the internet, I took the plunge and purchased it. I wanted to go from light golden blonde to an ashy dark blonde colour. I chose medium ash blonde 7.5, instead of dark blonde as I wanted the ash tones.

I found it easy enough to apply, and although I didn't really use the comb applicator, I thought it was a good idea. I got quite …Read more