“… a well-written, interactive and highly accessible format, information, strategies and instruction that can help new vendors supply, design and set up a dynamic, unique and successful anime display.”

“Selling to Heroes, Villains and Geeks is beautifully laid out in easy-to-follow chapters with insightful comments on what to do and what not to do, with personal examples of vendor failures and successes. Lewis divides her book into three parts: The Cardinal Rules, Business Battle Plan Blueprint, and Initiate Launch Sequence. Each section propels the reader forward until they are ready to launch their own booth as a vendor.”

“Though definitely a niche book, Selling to Heroes, Villains and Geeks appears to be the only one of its kind on the market, and given its easy-to-follow information, it promises to be the go-to book for anyone interested in the field. For those looking to sell to anime fans, this book isn’t just a good option, it is a must-have invaluable guide.”

An information-rich book that steers you through every critical step from sourcing your merchandise to ultimately meeting your goal of being swamped by customers at your very first convention. Bursting with unfiltered advice, insider tips, pertinent website resources and vendor disaster stories, you’ll hurdle mistakes that caused other new vendors to crash and burn.

6 REASONS TO READ THIS BOOK

Never Before Has Anyone Revealed So Many Insider Secrets About The Convention Vendor Business

Hands-on Assignments for Crafting
a Business Strategy

PART 3

Initiate Launch Sequence

Road Map To Your First Convention

Growing up, Jill always thought having mutant powers would be the best gift ever. Never mind the distrust from the non-mutants, the hours of training to master my powers, or the fear of going over to the dark side – mutant powers would be a cinch to handle. Heck, X-Men’s Storm manages it just fine.

Alas, no mutant powers ever materialized. But she did discover her power to earn an MBA from Columbia University and turn into a high-performance marketer. Mere mortals, like Jill, could change the future with smart, creative, customer-focused marketing plans. For twenty-five years, she launched products that rocketed to success, developed memorable advertising campaigns, and guided businesses that generated hundreds of millions of dollars in annual sales. And she went on to fly all over the world without the assistance of any mutant powers. She conducted business in London, Paris, Frankfurt, Geneva, Milan, Tokyo, São Paulo, Beijing, Hamburg, Barcelona, Johannesburg, Toronto, Mexico City, Prague and every state in the US.

For the past several years, Jill used her marketing powers to vend at anime, comic and sci-fi conventions. Her customers are heroes, villains and geeks who use their creative powers to bring their favorite characters to life with a little help from her merchandise. She knows what piques their interest and opens their wallets or purses. Jill can even get Moms and Dads to pitch in several bucks – it’s not easy being the parent of heroes and villains. And this all of this has helped Jill become a strikingly-successful vendorpreneur.

Subscribe to our newsletter and receive a bonus video in your inbox the same day the book officially ships. A veteran vendor spills her secrets about her merchandise, display setup and pricing to help new vendors rocket to a fast start. This is one bonus video you’ll be glad you watched.