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Executive Producer

Millennials differ substantially from previous generations when it comes to how they shop. This is equally as true for household items and consumer electronics as it is for cars.

Dealers, however, because of the unique complexity to shopping and buying cars, are faced with tremendous new challenges when it comes to embracing e-commerce, but they still need to adapt to accommodate this generation of shoppers.

In this DealerRefresh Web Chat with Rune Hauge, Head of Growth at Drive Motors that aired in September 2017, we explored the shopping behaviors of millennials, their core values, and how dealers can enhance the shopping experience, not only with this demographic, but all modern-day shoppers now and into the future.

Talking points include:

Who millennials are and their buying habits

What your dealership can do to win over millennials as customers

Digital tactics that you can implement today

How to Watch

Go here to view the mini version of this webinar (7 mins) and sign up to receive access to the complete edited version.

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Executive Producer

The videos are up! You can view 'mini version' below or on and on the original signup page where you can sign up to receive a link to the complete edited version. YouTube can also view the mini version with this link. Premium Membersgo here now to access the completed edited version now.

Not a Premium Member? Go here now to learn more about Premium Membership on DealerRefresh and how you can access this and other great premium content like this.

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Executive Producer

The podcast version of this webinar is up. I'm placing the Soundcloud URL for it here to see if Xenforo embeds it automatically the way it does with video URLs. Here's a link to it on Soundcloud in case not.

Jeff Kershner, the DealerRefresh team columnist and its experienced community of automotive professionals offer advice and insight gained from years in the industry. Through articles, posts, threads and opinions the DealerRefresh community provides valuable knowledge for any level at the dealership. We would be honored to have you join our our growing community.