A basketball spot without an emphasis on beats, you say? Heck, yes. The lilting piano track here is like a cool breeze up the shorts and provides the perfect complement to the anti-bling message and unchoreographed basketball antics in the spot.

It couldn't have been for lack of musical finesse that Yahoo chose to drop Black Rocket as its agency partner. Creatives tried the original Manilow rendition of this "classic" track with this spot and it didn't fly. The cover version freshens things up while delivering the core message of search engine as best friend.