Summary Apple Inc. (Apple), previously Apple Computer, Inc., is one of the leading computer and mobile phone manufacturers in the world. The company undertakes the production and sale of personal computers, portable digital music players, and mobile communication and media devices. It offers personal computing products that include desktop and portable personal computers, related devices and peripherals, besides third-party hardware and software products. The company’s software products include Mac OS X, its proprietary operating system for the Mac; server software and related solutions; professional application software; and consumer, education, and business oriented application software. Apple Inc. Key Recent Developments Dec 27, 2012: Apple Files Patent Application With USPTO For On-Demand Generation Of Electricity From Stored Wind Energy Dec 05, 2012: Apple Plans New Solar PV Facility In Catawba County, North Carolina Nov 10, 2012: NCUC Issues Order Accepting Registration Of Apple's 4.8 MW Fuel Cell Facility As Renewable Energy Facility May 17, 2012: NCUC Approves Apple's CPCN Application To Construct 20 MW Solar PV Facility In Catawba County, North Carolina Mar 28, 2012: Apple Files Application To Build 54.8 MW Fuel Cell At Maiden Data Center In North CarolinaGDTC27353FSA This comprehensive SWOT profile of Apple Inc. provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better The profile contains critical company information including: - Business description – A detailed description of the company’s operations and business divisions. - Corporate strategy – Analyst’s summarization of the company’s business strategy. - SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. - Company history – Progression of key events associated with the company. - Major products and services – A list of major products, services and brands of the company. - Key competitors – A list of key competitors to the company. - Key employees – A list of the key executives of the company. - Executive biographies – A brief summary of the executives’ employment history. - Key operational heads – A list of personnel heading key departments/functions. - Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company. - Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history. - Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semiannual financial statements published by the company for 5 interims history. Note: Some sections may be missing if data is unavailable for the company Key benefits of buying this profile include: You get detailed information about the company and its operations to identify potential customers and suppliers. - The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors. Understand and respond to your competitors’ business structure and strategies, and capitalize on their

weaknesses. Stay up to date on the major developments affecting the company. - The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events. Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably. - Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted. Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance. - Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios. Gain key insights into the company for academic or business research. - Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

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