Using Video to Communicate Value to Members

Have you expanded your content marketing strategy to TV yet? In this month's episode of Association Adviser TV, Charles Popper takes a look at how content marketing applies to video through an association case study. We review why meeting with potential sponsors in person can be worth the time and expense, and Hank Berkowitz examines last month's poll results about how soon your association peers should follow up with contacts made at conferences and trade shows.