Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

Flypaper Studio, Inc. Closes $3 Million in Series A Funding

Flypaper Studio, Inc., a provider of rich media content software and services, announced the company has closed $3 million in Series A funding. The venture capital round comes from Sierra Ventures of Menlo Park, California, and SCF Arizona of Phoenix, Arizona. Flypaper allows users to create, edit, and share Flash-quality, interactive presentations and rich media content for web-based delivery or live. Flypaper is available as a free download.