Sony’s CEO Kaz Hirai has laid out the company’s approach to the future, following its CES presentation. Hirai has painted a roadmap consisting of new projects, a stronger focus and by giving its customers a ‘wow’ factor.

Sony’s CES presentation took place in the wee hours this morning, although PS3, PS4 and PS Vita were notably absent from proceedings and instead, tech took centre stage. Some critics have even gone so far as to raise concern over what has been called by one site as ‘disappointing’.

Andrew House, head of Sony’s global games division, has said the PlayStation brand can help Sony financially recover, and boost the firm after reporting an annual record annual loss of £3.6 billion in May.

Kaz Hirai has stepped aside from his role as representative director and chairman on the Sony Computer Entertainment board. Hirai became CEO and president of the Sony Corporation on April 1. Thanks, GI.

As Sony CEO Kazuo Hirai restructures the firm with a renewed focus on the PlayStation brand, and looks to “increase sales” via downloadable titles and subscription services through PlayStation Network, analysts believe consumers may soon see a vastly different PSN than what they’ve become accustomed to.

New Sony CEO Kaz Hirai is set to announce a new strategy plan that will pull the company out of the red in a presentation next Thursday. The presentation will be broadcasted live in audio form, with the newly-inducted CEO at the helm of the call. Via Engadget.

“I thought turning around the PlayStation business was going to be the toughest challenge of my career, but I guess not. It’s one issue after another. I feel like ‘Holy shit, now what?’ We can’t just continue to be a great purveyor of hardware products, even though some people expect us to do that. We […]

Sony Corp EVP and SCE chairman Kaz Hirai has said the PlayStation business will bring back profitability to the company, beginning with the western launch of PlayStation Vita. Hirai made the quote in a CES roundtable to a group of journalists, reported by Reuters, alongside Sony Corp president Howard Stringer. Stringer insisted on his part […]

Sony’s CEO Kaz Hirai has laid out the company’s approach to the future, following its CES presentation. Hirai has painted a roadmap consisting of new projects, a stronger focus and by giving its customers a ‘wow’ factor.

Sony’s CES presentation took place in the wee hours this morning, although PS3, PS4 and PS Vita were notably absent from proceedings and instead, tech took centre stage. Some critics have even gone so far as to raise concern over what has been called by one site as ‘disappointing’.

Andrew House, head of Sony’s global games division, has said the PlayStation brand can help Sony financially recover, and boost the firm after reporting an annual record annual loss of £3.6 billion in May.

Kaz Hirai has stepped aside from his role as representative director and chairman on the Sony Computer Entertainment board. Hirai became CEO and president of the Sony Corporation on April 1. Thanks, GI.

As Sony CEO Kazuo Hirai restructures the firm with a renewed focus on the PlayStation brand, and looks to “increase sales” via downloadable titles and subscription services through PlayStation Network, analysts believe consumers may soon see a vastly different PSN than what they’ve become accustomed to.

New Sony CEO Kaz Hirai is set to announce a new strategy plan that will pull the company out of the red in a presentation next Thursday. The presentation will be broadcasted live in audio form, with the newly-inducted CEO at the helm of the call. Via Engadget.

“I thought turning around the PlayStation business was going to be the toughest challenge of my career, but I guess not. It’s one issue after another. I feel like ‘Holy shit, now what?’ We can’t just continue to be a great purveyor of hardware products, even though some people expect us to do that. We […]

Sony Corp EVP and SCE chairman Kaz Hirai has said the PlayStation business will bring back profitability to the company, beginning with the western launch of PlayStation Vita. Hirai made the quote in a CES roundtable to a group of journalists, reported by Reuters, alongside Sony Corp president Howard Stringer. Stringer insisted on his part […]

PlayStation boss Kaz Hirai has been talking to a lot of different folks during E3 this year, and the BBC was no exception. According to an interview with the outlet, Hirair said Sony “may never know” what data was stolen by hackers when they breached PSN’s security system.