B6701-001: Strategy Formulation

This course is about the determinants of firm performance. It develops an explanation for why some firms perform better than others, and presents the analytical tools required to formulate successful strategies. Students will learn to analyze firms' competitive environments and to design a strategy that specifies appropriate long-term goals for a corporation, the businesses in which it will compete, how it will serve customers better than its competitors, and the capabilities that will be required in the service of these objectives. Learning is primarily through discussion of cases and articles with supporting short lectures and written assignments.

David Ross is an Associate Professor at Columbia Business School. He holds a PhD in Economics from New York University's Stern School of Business and an MBA from the University of Pennsylvania's Wharton School of Business. Previously, he was an associate and vice president with Citigroup Investment Banking in New York and Seoul, Korea and an analyst with National Westminster Bank in...