Weetabix

Weetabix TV

Our award–winning online support for the Weetabix TV campaign was designed to promote new serving suggestions, keep consumers engaged with the brand and capture valuable customer data.

It was all based around helping consumers discover new ways to eat Weetabix that would change their breakfast experience. We created an innovative way to explore serving suggestions matched to different times of day: a TV–style guide called ‘What’s on Weetabix’.

Supported by email and social media, our campaign achieved more than 100,000 website hits, 50,000 email signups and six—figure sales, all of which helped Weetabix keep its crown as the nation’s best–loved breakfast.