Jason Mayden: Designing for the Next Generation of Superheroes

Whether working as the CEO behind Super Heroic, a mission-driven business focused on providing quality play-performance for children, or in his former life as Senior Global Design Director at Nike, Jason Mayden believes the mindset of playfulness can make heroes of us all. From the joy of Haribo gummy bears to Batman, Mayden’s true purpose is play and designing products that make the most vulnerable among us—children—embrace their inner hero. In this lively talk, Mayden shares:

How his incredible design career started with a 1-800 phone call
How he finds design motivation and inspiration in fatherhood
How design solutions can equip kids with empathy and kindness