Posted on October 9, 2013

CHICAGO – Wrigley’s Orbit® gum is launching Orbit for Kids, a new sugarfree chewing gum that will help parents and dental practitioners keep kids’ teeth healthy when they are on the go and between checkups.

“Dental disease is the leading chronic illness among children[1]. While parents understand the importance of brushing and flossing twice a day, many don’t realize the importance of proper oral care throughout the day,” said Dr. Amanda Seay, DDS, spokesperson for Orbit for Kids. “A lot of damage can be done to teeth between brushings, so it’s vital to educate patients and parents about easy, and fun, ways to help protect teeth—like chewing Orbit for Kids sugarfree gum.”

Orbit for Kids gum is recognized for its oral care benefits and has been awarded the American Dental Association’s Seal of Acceptance.

“Wrigley has been a pioneer over the last several decades researching and trying to better understand the role of sugarfree gum in promoting oral health,” said Anne Marie Splitstone, senior director of the gum category at Wrigley. “We launched Orbit for Kids to give busy families a new way to help protect teeth on-the-go that everyone will enjoy.”

Seay adds, “It can be difficult to get pediatric patients to form good dental habits. But, kids see gum as a treat, and parents can feel good about giving Orbit for Kids to their family.”

Available in select markets in May and nationwide in July, Orbit for Kids comes in two kid-friendly sugarfree flavors: new Strawberry Banana and Original Bubble Gum. It will be available in 14-tab envelopes (great for parents to hold onto) and Multi-Pack bags with 10, six-tab micro Packs (perfect size for kids!). 14-tab envelopes will be available for an MSRP of $1.29 and 10-ct. Multi-Pack bags for an MSRP of $4.49.