HOT SPOT: BUDWEISER;FRESH APPROACH

Published on September 23, 1996.

Anheuser-Busch kicked off its freshness-theme campaign during college football Sept. 14, when three new Budweiser ads touting "Born On" freshness labeling debuted. The TV spots are from Goodby, Silverstein & Partners, San Franci sco, and DDB Needham Worldwide, Chicago.