ASK THE BOARD: Who Makes the Most Use of Digital Signage?

Why do you think digital signage is used so much more in Europe, Asia and Australia versus other regions of the world?

This week’s question is answered by members of the DSE Advisory Board
INDUSTRY CONSULTANTS COUNCIL

“I think a lot of it has to do with embracing technology. Both Europe and Asia have embraced telecommunications much faster than we have in the U.S. They have an abundance of high speed broadband that puts…”

JONATHAN BRAWN
Principal – Brawn Consulting

“Digital signage is ideally suited to an audience of many, and so viewer density and total viewer volume is a factor of investment assessment. It makes for an easy investment decision…”

LYLE BUNN
Advisor, Analyst, Educator – BUNN

“The reason why I believe that digital signage is used so much in other regions of the world versus the U.S. is based on a couple of factors:”

“Digital signage is more wide spread in other parts of the world for one simple reason … it’s smaller “bite-sized chunks.” Take Burger King for example. When I was at Scala, we did all 600 Burger Kings in Germany.”