The meat of the innovation features a high-tech behavior-monitoring collar that monitors a cow’s activity, and triggers alerts to a farmer’s mobile phone, tablet, laptop and/or PC when there is a notable change in activity, including oestrus detection.

“This investment underpins our unique and distinguishing product features and represents a significant endorsement towards our global expansion plans,” said Silent Herdsman CEO Annette MacDougall. “We are delighted to be working with a sterling team of professional and knowledgeable investors who have supported our technology roadmap for taking on-line data services towards internationalisation and expansion.”

With 1 billion beef and dairy cows in world, and over 34 million dairy cows in just the EU and US, Partner at SEP Stuart Paterson says that this idea is a big opportunity. “This represents a market opportunity of over $1 billion per annum to Silent Herdsman,” he said in a statement. “Moreover, the solution significantly enhances the efficiency of world food production which is of global concern. The company is rapidly making sales both in the UK and internationally, and as a result, SEP is delighted to support the company’s growth plans.”

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