SportsBusiness Daily: Rodgers most marketable NFL player

Aaron Rodgers of the Green Bay Packers said at the Pro Bowl in Honolulu on Sunday that he considers the past season a disappointment.

But at least Rodgers can say that his performance on the field makes him the most marketable athlete in the NFL.

That's the assessment of SportsBusiness Daily, which surveyed sports business executives, analysts and members of the media.

Rodgers finished first by a narrow margin over Tom Brady of the New England Patriots in a list the trade newspaper said was dominated by NFL quarterbacks.

Clay Matthews of the Packers finished 9th.

Brady actually received more first-place votes (15) than Rodgers (12), but Rodgers appeared on more ballots.

SportsBusiness Daily said its survey was distributed to corporate brand managers, marketing and branding executives, agencies, sports business professors and football media. All were asked to list the top five most marketable players.

Rodgers has been in a number of television ads in recent months. Rodgers has deals with Nike, Associated Bank, State Farm and Ford, to name a few.