Young Readers Use Social Media to Discover Books

29Jan

.Young E-Book Consumers Three Times More Likely to Use Social Media for Book Discovery reports Digital Book World. Social media is an increasingly important discovery tool for all forms of entertainment, and the survey shows the impact it is having on the book publishing industry.

iPad

.

E-reading consumers who use Amazon or Barnes & Noble e-readers are more likely to use online and e-book storefronts as a book discovery tool, according to new research by NextMarket Insights.

Another interesting finding is the drastic difference in the usage of social media for e-book discovery by age group:
According to the survey findings, e-book reading consumers aged 18-29 are two times more likely to use social media for book discovery than those aged 45-60, and over three times more likely as those aged over 60.