Shift and Reset: Strategies for Addressing Serious Issues in a Connected Society

Essential strategies the nonprofit community can use to take
advantage of rapidly changing technologies and new communication
methods in our ultra-connected society

In these challenging economic times, it is more important than
ever for nonprofits to focus on shaping policy, building capacity,
developing talent, improving their marketing and promotion,
fundraising, and developing partnerships/collaboration for
organizational success. Shift & Reset: Strategies for
Supporting Causes in a Connected Society teaches the
nonprofit/social change/philanthropy/cause community how to take
advantage of rapidly changing technologies and new communication
ecosystem that exist in our connected society.

Addresses the most critical challenges facing the
nonprofit/social change/philanthropy/cause community Re-envisions
how we support causes and address serious issues in our connected
society

Outlines how organizations must operate—and what happens
when they don't re-think their work

Features interviews with over twenty-five leading
thinkers/authors/organizational leaders

Innovative and right on time, Shift & Reset equips
nonprofit professionals with a set of three core principles, a
five-step checklist of immediate action items, as well as a list of
ten "must-read" items.

BRIAN REICH is Senior Vice President–Global Editor for Edelman Digital, where he provides editorial vision and strategy for the company's digital practice around the world. He is well known for his expertise in new media, Web 2.0, social networks, mobile, community, ecommerce, brand marketing, cause branding, and more. Reich is the author of Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience (Wiley). He blogs at www.shiftandreset.com and contributes as a Fast Company expert; hosts a regular podcast discussion about the impact of media and technology on society; and teaches consumer behavior and marketing strategy in the Graduate School of Communications at Columbia University.

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