This is no ordinary bikini. The seams lie flat against the skin. The quality is meticulous. The fit is hip-slimming, curve-hugging, bust-boosting, figure-flattering perfection.

Vitamin A is inspired by travel, modern art, and the cult of global style-setters who collect their designs (Gwyneth Paltrow, Scarlett Johansson, Jessica Alba, and Rihanna, to name a few). They are known for the LBB—the Little Black Bikini™, as essential as the little black dress—and their signature California Cut. Vitamin A is all about sexy, sun-kissed California beauty.

And they want to beautify the beach in more ways than one, so Vitamin A is doing their part to lighten our environmental footprint. Vitamin A’s exclusive new EcoLux™ matte superfine jersey is made with recycled nylon fiber to conserve precious resources.

Their prints are created, when possible, with waterless digital technology at factories specially chosen for their innovative approaches to conserving electricity and water.