Hointer? That’s what they call themselves? Well, apparently yes. The concept here is the target customer of the male persuasion is a “spearhunter,” someone who’d rather not shop for clothing, who’d prefer to interact with a gadget instead of a salesperson. Sounds like most guys we know. Welcome to Hointer, fella. Utilizing QR Code-enabled technology […]

The pomp and ceremony of the inaugural events are a stirring reminder of what’s possible in America. “This is the meaning of our liberty and our creed — why men and women and children of every race and every faith can join in celebration across this magnificent mall, and why a man whose father less […]

Short links. QR codes should be generated using a shortened URL. The longer the URL, the denser the QR code. The denser the QR code, the harder it is for a scanning app to read it. Consider getting your social media people involved in this discussion: they may already be tracking your promotional efforts and […]

For many of us the measure of success for the trade show is how much swag we take home. Promotional material, giveaways, business cards, brochures … all to be discarded months later after sitting forgotten in a corner of your office. Avoid the tradeshow-bag black hole with QR Codes while showing a little eco-conscious (and […]

Another year has gone the way of the Dodo bird, but QR Code naysayers may be surprised that QR Codes have not gone extinct. On the contrary, these “bar codes on steroids” are still going strong! By turns both adored and reviled, the blocky, information-rich quick response (QR) images are still an easy, low-cost way […]