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Baby wipes are proving to be quite the tidy little product for some retailers, bringing in decent margins and reaching an expanding consumer base. But others are wary of the category's shrinking margins due to heavy market competition.Some of that competition is coming from private-label products, with some retailers and wholesalers reporting that their private-label lines outsell the national brands.But

Baby wipes are proving to be quite the tidy little product for some retailers, bringing in decent margins and reaching an expanding consumer base. But others are wary of the category's shrinking margins due to heavy market competition.

Some of that competition is coming from private-label products, with some retailers and wholesalers reporting that their private-label lines outsell the national brands.

But whether private label or national brands, baby wipes provide what the m