Saturday, March 31, 2012

In some travel tech news that will undoubtedly roil the hotel and travel-tech industries, hotel consultant Robert K. Cole of RockCheetah has abandoned his business -- and some would say his sanity -- and been hired as senior executive vice president emeritus, Hotel Monetization, Western World, for CheckChex.

CheckChex is an infamous reputation management firm, based in the Euro zone and on the Pacific Rim, which infamously has been a thorn in the side of hotel review site TripAdvisor and been on its case over CheckChex's unsubstantiated charges about an avalanche of fake reviews.

CheckChex's most notable accomplishment to date is that it has managed to coax EU authorities to deliver a slap on the wrist to TripAdvisor over trustworthiness boasts that TripAdvisor had abandoned months earlier.

So why is the Cole hiring such a shocker?

Cole has been a strong supporter of TripAdvisor and is on record as saying that its CEO, Steve Kaufer, is the smartest bloke in the travel industry. [You see Cole has just been hired and the American already is awkwardly and somewhat pathetically trying to speak Brit.]

Yes, Cole has reportedly grown bored with all of his sleuthing and investigative labors, especially his work on the best and least-read treatise (7,153 words) on the online travel agency hotel tax issue, Bathing in the Hotel Merchant Tax Quagmire.

Legions of Cole's blog and Twitter followers, as well as his erstwhile hotel clients, grew bored with the tome, too.

So Cole has thrown in the hotel towel and is tithing his fate and paychecks with CheckChex.

He is already in London today, April 1, which is April Fool's Day and a Sunday, not a work day in the UK.

The CheckChex press conference announcing its "get" of Cole is tentatively scheduled for April 2, pending the securing of a field house, Tim Tebow-like, for the press conference.

For the now-landmark "boredom" interview, Cole was reached at Hotel 41, in the shadows of Buckingham Palace. He is staying at the 5-star property in anticipation of the press conference, and may drop in on the Queen to see if she is in the market for some reputation management.

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I've followed online travel, its twists, turns and detours, since the beginning (not Adam and Eve, but Rich and Terry), and will follow the aforesaid in this blog. I'm North America editor of Tnooz and I write USA Today's Digital Traveler column. Things not in my resume: I visited Orbitz headquarters pre-launch in 2000 and, left unattended, eavesdropped and examined the whiteboards to learn partnership details; Travelocity's ex-CEO Michelle Peluso credits me with her success (Wharton notwithstanding) after I wrote a sentence (with accompanying photo) mentioning that some of her Site59 women wore fishnet stockings and then airline execs kept the phone lines busy; I once drove to tiny Sherman, Conn., to see where PhoCusWright lives; and I was a nachtportier in a West Berlin hotel in the days (Btw) when a nasty wall split the city. Fyi, the previous stuff wasn't necessarily in chronological order.

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The opinions I express in the Dennis Schaal Blog are my own. Only I could think of this stuff. The opinions uttered or written here in no way reflect on the views of past employers, current partners, future associations (how could they anyway?) or my first-grade teacher, Mrs. Slayton. I don't have a lawyer, but if I had one, he or she probably would have told me to write something like this. Well, maybe not exactly. The Dennis Schaal Blog is Copyright (c) 2009 by Dennis Schaal. All rights reserved.