Virtual reality expected to draw major attention at E3

E3 is going to begin next week in Los Angeles, and will feature some of the latest and greatest from the gaming industry. Virtual reality is expected to have a major presence at E3, with gamers learning to become more familiar with the rising format.

VR is expected to eventually take over the gaming market, and the Entertainment Software Association (ESA) apparently is looking forward to the technology.

"I've already scheduled my own demos to make sure I'm seeing and experiencing everything, so I'm looking forward to VR and AR, finding out how those segments have matured over the past year," said Mike Gallagher, CEO and president of the ESA, in a statement to GamesBeat. "There's so much buzz and excitement. The idea that the technology could be used not only for great video games, but that it could be a $150 billion industry by itself..."