Daily archives "March 30, 2015"

Edinburgh International Film Festival (EIFF) has announced that DISTRIBUTION REWIRED, a new initiative will support filmmakers in
reaching new and wider audiences, through the creation of a marketplace dedicated to
emerging and innovative film distribution models, is launching a campaign on Indiegogo. EIFFis now inviting both its loyal supporters and contributors along with film fans everywhere to
be a part of this exciting new adventure. In order to make this event a reality, EIFF is aiming
to raise £15,000 of funding to go towards the creation of the first event and hopefully towards
the continuation of this event into the future.

DISTRIBUTION REWIRED is designed
to educate, support, and connect filmmakers with distributors, allowing filmmakers to learn
more about the diverse distribution models, and providing a more coherent overview of a
market which still lacks visibility and transparency.

The campaign will run for 45 days and the money raised will help towards the costs of
securing venues, covering travel and accommodation for invited guests and filmmakers, and
helping to build the profile of this activity to assist the event’s development in years to come.
EIFF will be contributing £10,000 of in-kind costs towards the overall activity.

Perks offered within the campaign include unique experiences at the Festival and exclusive
EIFF materials. Supporters could be treated as a filmmaker guest with our Opening Night VIP
experience or be invited to the annual festival Ceilidh and have a dance dedicated to them by
the band. They can bag themselves an EIFF branded bag or t-shirt which are usually only
available to festival delegates or guests. Also available will be one place for a filmmaker who
would like to take part with a feature project in this unique market.

Distribution Rewired will take place on 22/23 June 2015 within the overall programme offered
to industry delegates and filmmakers. The sessions will be dedicated to developing
communication and collaboration between filmmakers, audio-visual content creators and
new/emerging distribution methods. This space will provide attendees with direct access to
key representatives from a variety of companies informing them on diverse distribution
methods including self-distribution, direct distribution and mixed models which combine
conventional sales and distribution with direct distribution. The focal point of the event will be the physical marketplace where selected filmmakers can present their films to platforms,
aggregators and other related service providers with the aim of creating new and additional
avenues to screen and promote their films around the world. There will be an open call for
projects in the coming weeks.

The aim is to open up the conversation about how
films can reach their audiences in an evolving and ever shifting marketplace by exploiting
new methods and opportunities.

Mark Adams, the new EIFF Artistic Director said: “EIFF is dedicated to addressing the most
current and relevant events for attending filmmakers and industry professionals each year.
The world of distribution has changed massively in recent years and Distribution Rewired will
create a space that represents the importance of these changes whilst supporting filmmakers
in utilising the new models on offer”.

Miranda Fleming, Head of Film UK at Indiegogo said “Edinburgh has always been held with
much regard and fondness by Independent Filmmakers and Indiegogo is delighted that
Edinburgh International Film Festival has chosen Indiegogo to crowdfund urgent funds needed
to hold their new Distribution Rewired event at this year’s festival. It’s a crucial time for
filmmakers to attend an event like this and to learn about all the new opportunities in the
changing landscape of digital and online distribution. It’s time for film fans and Edinburgh
International Film Festival fans, under the new leadership of Mark Adams, to step up and
support this gem of a festival.

The 69th Edinburgh International Film Festival takes place from 17-28 June 2015.
Delegate registration for this year’s industry programme will open on Wednesday 08 April.
Full details can be found at www.edfilmfest.org.uk/industry/rewired