How Echo Pros. started their other graphic design journey

Company name

surgery.com

Overview

At Surgery.com, our mission is to build the most complete and informative surgery resource on the internet. This website was founded on the simple idea that each and every person should have easy access to quality, doctor-reviewed content related to surgical procedures and related topics. We think we’ve accomplished exactly that. With detailed information on over 300 (and counting) of the most researched surgical procedures, everyone can find what they need.

Tell us a bit about who you are and the people you reach

Medical Hair Restoration/Transplantation Ad Campaign

Requirements

Need: six banner ads for a Medical Hair Restoration/Transplantation Ad Campaign.Match the color scheme of the ads to fit the campaign’s landing page: http://www.surgery.com/bosley. Purpose of this campaign is to display medical hair restoration ads which will prompt the user to request a Hair Restoration information DVD, or sign up for a free consultation. Target:older men who are losing their hair. Induce fear with the fact that they are losing hair but hope that something can be done about it.

Ads can be done as Jpgs, Animated gifs, or flash. Provide sourcefiles. The imagery should include middle aged men who are losing their hair and know it or are concerned about their hair. Images such as a man looking at his hairline in a mirror can be very effective. Do not include any before and after photos or any imagery that show specific results. A stock photo budget or $5 per ad is acceptable.
COPY: See below. Smaller ads should have the headline and a call to action. Larger sized ads can have more supporting points copy.