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Intel CEO Brian Krzanich showcased a few interesting media concepts using a series of Intel-powered cameras to vividly capture sports fields or any other scene. The new Intel tech would give an opportunity to produce the most immersive and realistic content possible with the help of data.

More immersive and realistic content from new Intel tech

The new Intel tech extends the use of Intel’s volumetric technology to enable content creation such as movies, where the viewers could “be the actor.” A scene can be viewed from any viewpoint or angle with the help of hundreds of cameras.

Krzanich noted that audiences would even be able to choose the character they want to view the movie from. The technology can also be extended to different view cases such as TV, advertising and gaming, the executive said.

“It’s going to transform the consumer experience in almost every area: retail, travel, advertising, entertainment, education, even medicine,” the CEO said during the CES.

The Santa Clara, California-based company stated that it has entered into an “exploratory partnership” with Paramount Pictures. Jim Gianopulos of Paramount Pictures stated that such technology is “the key to our future” in the creation of a new form of entertainment. With the audience adapting to an immersive experience involving Virtual Reality, the executive said that Paramount Pictures will offer content that is closer to reality by placing the audience inside the movie itself.

These concepts will be realized on the back of enormous amounts of computational power, which would, in turn, shoot up the production cost. However, these new concepts when realized can transform the movie and sports viewing experience, notes CNET.

A flying car

Another interesting concept showcased by the chip maker was Volocopter, an autonomous passenger drone, which Intel referred to as “essentially a flying car.”

While showcasing the drone, Krzanich said, “Imagine pulling out your phone, opening up a transportation app and summoning your own personalized ride by air taxi … sci-fi vision of the future is actually much closer than you might think.”

Volocopter, however, would not be available in the U.S. unless it gets approval from the Federal Aviation Administration.

Other technologies showcased during the CES were Intel data-enabled StretchSense gloves and drumsticks; Intel processor-based servers for music generation and data visualization; the Unity3d game development platform for AI playback; Pixologic Zbrush digital sculpting tool for avatar creation; Cycling 74 Max MSP for data routing; and Autodesk Maya for 3D character creation.

Intel vows to patch flawed chips

Separately, during the CES, Krzanich stated that over 90% of the processors and products as old as five years would be patched “within a week.” Since last week, the chip maker has been facing criticism after reports of bugged processors surfaced. The vulnerability in the processors potentially allows attackers to access sensitive data in the chip’s memory that could have been protected otherwise.

Krzanich did talk about the design issues in Intel, ARM and AMD chips. He, however, called it an industry-wide problem.

“Before we start I want to take a moment to thank the industry for coming together,” Krzanich said at the CES.