Those people who already watch Eurosport (broadcast home of something called the Partouche Poker Tour and other sporting events no one cares about) will know this already, but the channel will be broadcasting PGA Tour events until the end of the 2009 season. Coverage started last night.

The agreement Thursday came two days after the PGA Tour said its six-year deal with Setanta was over because the Irish-based broadcaster had filed for bankruptcy protection.

The PGA Tour will be shown on British Europort and British Eurosport 2, which are accessible in more than 10 million homes in the UK.

According to Golfweek the terms of the deal were not disclosed, although here is my best guess at what the broadcaster is paying: peanuts.

With Setanta gone, ESPN yet to establish its dedicated channel for showing Premier League football and Sky already having filled its evening schedule with Golf Night, the likelihood is the PGA Tour had nowhere to go but Eurosport. I suspect this, and the fact the deal only runs until the end of this season, will have been reflected in the price.

Presumably, the PGA Tour is hoping that either Sky, the former home of American golf in this country, or ESPN, which will have its expanded British operation up and running by the autumn, will bid against each other when the rights for 2010 and beyond come up for auction later in the year. The chances are that they will, although unlike Setanta, neither will be throwing their cash around like a drunken sailor on shore leave.