The men’s personal-care products market is on the rise as a style-conscious younger generation embraces better grooming. Charles Passy joins Lunch Break with details of his adventure through the man makeup maze. Photo: Tom Ford.

This transcript has been automatically generated and may not be 100% accurate.

... I ... local ... I'm about to find ... decided to experiment with the IPO will make up something that ... girls usually do for for everyday purposes on that right for a week and see if they actually does anything for my appearance of the changes the way look ... as if I really like waking up every morning and putting on Chinese and powders than all those sorts of things so ... this is the before picture and we'll see what happens ... MarketWatch columnist Charles Passy deathly sick now embarking on an adventure through the booming world of men's that make app ... he joins us now after upping the ante on its daily grooming routine with that report strong Thanksgiving and it could be here now you know is that we may wear makeup every day to look better ... that you've become an island in secret ... the the the ... write your ear tyranny here is this is actually a booming market yes column on the men's personal care products is up three point nine billion dollar market ... on and you'll cosmetics are playing a role in that history is the aam clothing designers Marc Jacobs has introduced a line ... of men's cosmetics ... and there's been some studies have shown that ... there are a really open to this idea on more than fifty percent of men surveyed ... said they had no no Proms really we basically ... simple straightforward cosmetics started talking about here is that the same type of makeup that when the music just marketed to fill in the men or is it uniquely different there that I would say there are two things that it is a little bit different and that the male products tend to be ... much more solemn more about the Steelers ... are anti shine powders aam you know it and and their market and away the packaging tends to be more masculine ... um not to which the company whose products I tried ... on I think the Ulster mounted manage it never quite fit into that ... um they iam Bay Packers and some cosmetics case to give you a cigar box so so there's some elements like that ... of the year is though a sense that this is where we're at the beginning stages ... and eventually we will see things like mascara nail polish from and ... become more commonplace than others or even talk about I wonder they call it by one or two working its way into the marketplace ... I did not try that and that's not really where the market is that just get a leg up on put on anti shine pattern and a few other things and I see how ... well you know I would say is somebody who has never done anything with his face other than wash it and she ate ... on at first it felt very weird like I'm not a trend like the feel of stuff on my face throughout the day ... for them I started to notice while ... on my skin wasn't really anymore and I started to complement so it was it was a little bit surprising ... as the process I went through the process and and to be honest a lot of the product or try one more preventative war more to help restore certain life to your skin ... and I gotta say I like the limits can help me say you've got compliments of these people know you are doing is going on ... was that it's not that the first day I put on the ... the the anti shine which was which was tough for me because I was like wow I'm really putting on makeup and it's like it's like a powder and ... now ... I mean I would like to be my question of land ... what is said that you know to get her money on a couple days you're putting on a little too much I'm really wasn't quite sure what the ending is right I'm ... you know I would say I'm what it really is doing is to Saurabh ... Jr I think with a notice to give your skin and even tone and content not have that shot ... aam and it didn't it work so aam and I did I did get ... a consistent compliments throughout it so I you know ... um I don't often fully convert but I'm getting here I would say an actor ... the the the the the thick says that even if ... I take this all that lovely thing at a three billion dollars business a lot people are so right after whom a center for efficient