Marketing: Customer Needs and Wants, IESE Business School

Filled StarFilled StarFilled StarFilled StarHalf Faded Star

4.4

158 個評分

•

34 個審閱

課程信息

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
The course will cover the following:
1. Marketing Fundamentals
2. Product, Pricing and Channel Decisions
3. Building Strong Brands
4. Communication Strategy...

熱門審閱

Filled StarFilled StarFilled StarFilled StarFilled Star

創建者 RT

•

May 02, 2017

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.

Filled StarFilled StarFilled StarFilled StarFilled Star

創建者 MP

•

Mar 09, 2018

Content wise its very rich and a good course for marketing student...must learn from this course.

篩選依據：

33 個審閱

Filled StarFilled StarFilled StarFilled StarStar

創建者 JULIO VARGAS

•

Nov 11, 2018

It was a kind of confuse and lack of bibliography.

Filled StarFilled StarFilled StarFilled StarFilled Star

創建者 Marta Teixeira Dias

•

Oct 03, 2018

Thourough, detailed and systematic ! Excellent!

Filled StarFilled StarFilled StarFilled StarFilled Star

創建者 said habou adi

•

Aug 31, 2018

This course is concise and well explained. I can even challenge people with a bachelor of markteing after taking this course.

Filled StarFilled StarFilled StarFilled StarFilled Star

創建者 Joseph Olalekan Adenuga

•

Aug 23, 2018

Detailed overview of

Filled StarFilled StarFilled StarStarStar

創建者 Joao Alexandre Vaz Ferreira

•

Jul 01, 2018

This course is on the weak side, the exercises are dull and it is just a lot of concepts with very limited case studies and applications. Maybe the course would be better if there were fewer concepts explained in more detail in practical applications. (Or if the course was longer)

Filled StarFilled StarFilled StarFilled StarFilled Star

創建者 Ana R. Pelayo.

•

May 29, 2018

A very informative course.

Ana Pelayo.

Filled StarFilled StarFilled StarFilled StarFilled Star

創建者 Mario Julian Ramón Montoya

•

Apr 16, 2018

The course was excellent, to know this science of Advertising, Marketing a very structured area and built to Give Value and Justify The Company, The Brand, The Product, The service.

May God bless you and support you in your wonderful educational work.

Filled StarFilled StarStarStarStar

創建者 Cristobal Castillo

•

Apr 02, 2018

Did not provide me with the knowledge that

Filled StarFilled StarStarStarStar

創建者 Graham Wallder

•

Mar 19, 2018

G

Filled StarFilled StarFilled StarFilled StarFilled Star

創建者 Megha Prasad

•

Mar 09, 2018

Content wise its very rich and a good course for marketing student...must learn from this course.