Elsbury is a native Texan that has worked for Lucky Strike in several other cities. She said she thinks the bowling chain is a perfect fit for Fort Worth. She said the atmosphere makes Lucky Strike different.

"It's not something you can describe," she said. "It's completely, 100 percent a feeling. It's the vibe in this place. We go to great lengths to make sure everyone has a great time, that they're safe, that they feel safe and have a great time."

During the day, the atmosphere works for kids parties and family outings.

At night, the bowling alley becomes 21 years of age and older with a dress code. But it's not all about the bowling.

"It's kind of side note," Elsbury said. "Yeah we have the bowling and it's fun, but it's about creating that energy, giving people different options."

Those options include the outdoor patio, a large bar area with 18 flat screens, a host of local beers and a food menu not typical of a bowling establishment.

"It's not the chili-cheese fries," Elsbury said.

The food is just as high-end as the rest of the facility, which, by the way is on the second floor.

"It's slightly uncommon to think of a bowling alley on the second floor, but it happens and we do it well," Elsbury said.

In fact, Lucky Strike has several locations that boasts higher than ground-floor lanes, including the Houston location. Elsbury said the neighbors below don't have to worry, as they've made sure the noise of pins being dropped doesn't get through -- although bowlers cheering is another story.

The reason Lucky Strike picked Fort Worth is a fairly easy one, Elsbury said. She said it is a good community and the perfect choice given the city's efforts to redevelop.

Elsbury said West Seventh is a "great development."

"It's perfect, and we really want to be apart of it," she said.

Lucky Strike also likes to give back to the community by assisting local charities.