The mid-twentieth century in United States of America was marked by political and social unease. The beginning of the Cold War brought on a general public fright; the growing economic pressure was accompanied by social revolutions in the form of the Civil Rights Movement and feminist protests - these revolutions were among the strongest markers of that specific time in the United States’ history. The Beat Movement developed in those circumstances as a form of free speech of young writers and poets commonly known as the Beats. Among this group of young writers, Jack Kerouac developed his specific style of writing and as his classic novel On the Road was published in 1957, it managed to influence future generations of young Americans. In his novel On the Road, Jack Kerouac refers not only to American society of the 1950’s but also to the current political and social circumstances of which he does not approve. In a specific manner he describes not only the general situation of American society but also the protest and an alternative way to approach life. He takes pride in the way he and his friends refuse to be part of the mainstream society and consumer politics which were starting to develop in the 1950s. Throughout his novel, Kerouac expresses critique against American conformity and consumerism of the 1950s and manages to influence future generations in their view of modern American life.