CRM- A Lucrative Tool That Increases Your Sales

CRM is a familiar acronym to sales-driven organizations. Companies that have adopted a CRM have seen a vast improvement in their performance and revenue figure. Despite its popularity several startups and SME’s haven’t still explored the full potential of this sales booster. A CRM is the complete sales solution that not only enables you to achieve your sales target but also helps in maintaining a healthy customer relationship.

CRM system acts as a catalyst for success by helping sales team in efficiently managing the sales cycle. It aids in controlling the entire sales process from the initial contact to the final conversion giving a closer view of the progress of each deal involved in the sales cycle. A CRM helps in automating several time- devouring activities with automated workflows that eliminates manual labor and repetitive tasks lending more time to sales professionals for focusing on more critical activities. The story doesn’t end here, the CRM does a lot more than this.

View the below points to see how a CRM helps increase your sales-

Ample data to better understand the prospects
Data is of pivotal importance for every sales professional, the more information you have about the prospect the better relationship you build. A CRM helps in collecting vital data that is helpful in connecting and coordinating with the prospect. With the essential information in front of your eyes, you can easily discuss their business pain points and answer their queries. It doesn’t only garner data but also help in structuring it systematically so that you don’t have to struggle to find any important information.

Automate various task to decrease the workload
With various repetitive tasks, sales reps get less time to sell and because of this they can’t achieve their sales target on time. CRM helps automate these repetitive tasks like updating records or sending birthday wishes and save their precious hours to focus only on ‘selling’. They just need to set a workflow and forget; the CRM will take care of the task. With the automation of tasks, the head of the sales team can now manage multiple things at a time without worrying about his team’s’ overall performance.

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Keep an eye on your sales process
Tracking the sales process is essential to convert prospects into real customers. Using a CRM, you can seamlessly manage your sales process as it gives a clear insight into all aspects of your sales. It helps in controlling each stage of the sales process; displaying clear records of what has been done and what needs to be done to next. You can easily track all the activities of your deal in the sales cycle to view its progress and identify the deals that have been stalled for a long time. To increase sales, you need to give attention to these minute details which can be done easily through a CRM software. It doesn’t only give you a clear visibility of your sales cycle, but also helps in creating reports based on this information to analyze performance and predict future sales opportunities.

Share information and effectively collaborate with your team
You have been working very hard on a deal since a long time and when things seem positive, you realize even your teammate has closed the deal. Disappointing, isn’t it? Such circumstances are easily avoided with a CRM that helps in keeping transparency within the team. With centralized data, everyone will be on the same page and each team member can see the deal status of their teammate. A CRM helps in collaborating better and creates synergy within the team.

Never miss a follow-up
With the extreme sales pressure and a busy schedule, there are chances that you might forget to follow up on your deals. However, with a CRM you can avoid such situations, as it reminds you about the follow up with an email notification to ensure you do not fail to get back to a potential prospect. All you need to do is just schedule your tasks and the CRM will send you timely reminder along with the details you need to discuss with the clients.

Boost your sales call performance
Every minute is important in sales and you spend that valuable time searching contacts from an excel file and dialing numbers. Why waste your precious hours, when you can save it by calling from your CRM with just a single click? By integrating your CRM with calling application like RingCentral, you can instantly make, receive and log calls within your CRM system itself. It also allows you to schedule appointments, take notes and record call for future reference. All the information you need is just a few clicks away, so you work with ease without having to leave your CRM for searching contact details.

Reports to plan your sales
Sales reports are essential to stay vigilant with the past, present and future of sales. With a CRM, you get detailed reports of the deals closed in the past, track sales team’s performance, measure their outbound activities and predict sales for the coming months. With compact tables and clear charts, you get proper analytics to identify sales strengths and weaknesses as well as strategize the plan of action for the future to close more deals and increase sales.

In Conclusion

In the race to win the maximum number of customers to feed the sales pipeline and grow the revenue, you need a system that helps streamline your entire business process. In this article, we have explained how a CRM is the best tool that helps you manage your sales process.

If as an SMB or startup, you are still confused how a CRM will benefit you in terms of revenue generation and management of your sales team then you can get in touch with our team. We will listen to your ideas and provide you best possible solution.

Coreen Menezes is an avid writer who likes to explore new fields and research about interesting subjects. She is a versatile content developer who plays with words to express her thoughts. Calm, carefree and creative are the words that describe her the best. At present, she is associated with RapidOps, Inc. as an experienced content crafter. Follow her on LinkedIn.

2 COMMENTS

Hi Coreen, while I think that you argue valid points, you are not talking about CRM 😉 but about SFA in your post. A good SFA solution does all this, a good CRM solution helps even further (always assuming that there is a CRM strategy in place) by connecting marketing to sales, doing more efficient lead generation and qualification, and by connecting the service organization into the loop, too. Service interactions are a very important tool for generating new sales.

Hi Thomas, thank you for reading the blog, I appreciate your feedback. I agree that a CRM helps in generating leads and qualifying them. However, through this blog I wanted to convey that a CRM can do much more beyond this, it can even do several things that an SFA does. I wanted to highlight the main aspects of sales like data and sales management that is very important for closing a deal to increase sales. Sales professionals have too many things on their plate, handling too many tools can be difficult for them. Using CRM as SFA also makes their work easier as they get many functionalities of different tools in one technology.

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