‘Itna Karo Na Mujhe Pyar’ to shift to 18:30 on Sony TV

Sony Entertainment Television Asia is opening up an early evening slot by shifting ‘Itna Karo Na Mujhe Pyar’ to 18:30 from next week.

The show, which will be going off-air next month, will move to the new slot to accommodate the hour-long specials of ‘Maharana Pratap’. It is being extended to combat ‘Bigg Boss 9’ on rival channel, Colors, which airs at the same time.

Nivedita Basu, the director of ‘Itna Karo Na Mujhe Pyar’ confirmed the news on Twitter about the time change: