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CHRISTCHURCH
Christchurch's largest circulating community newspaper
Thursday, September 5, 2013
5087553AG
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FOOD WITH THOUGHT
Schools benefit
P2
CENTRE STAGE: Cotswold Primary School kids have spent weeks putting together a dance showcase. Emma Coe (left),
Nash Moir and Sariah Drake were part of a group of 6-year-olds performing an Abba song in bright pink costumes.
See story page 4.
Abbasalutely
Online
warning
By ABBIE NAPIER
CANTERBURY YOUTH are
being warned their social
media footprint could
prove an ugly insight into their
lives, as more employers check up
on job seekers online before hir-
ing.
Secondary school teachers were
asked to educate their students
about social media and online
branding at the Teachers' Wor-
kchoice Day -- an industry edu-
cation event aimed at reducing
youth unemployment.
The youth unemployment rate
(ages 15 to 24) hovers around 16
per cent, which experts say is far
too high.
Industry experts are doing all
they can to reduce it, but youth
also need to help themselves
by being more wary of social
media.
An online search could mean
missing out on the perfect job, as
the interview persona and social
media image fail to stack up.
Enterprise Recruitment South
Island manager Steve Baker said
employers were now pretty savvy
with online social media such as
Facebook and Twitter, and many
would look up a job applicant's
profiles to get a sense of the real
person.
Most employers would now tap
those names into Google. Every
employer is now au fait with social
media, and it could mean the dif-
ference between two candidates,''
he said.
Employers may say they don't
do that, but the market tells us
differently.''
The Ministry of Business, Edu-
cation and Employment said chec-
king on candidates online before
hiring them was not illegal.
Workchoice Day speakers
reminded teachers social media
was increasingly becoming
thought of as a window into the
real person, and many companies
wanted to see if job candidates
gelled with the company culture.
Primary school teaching
student Ruth Harding said the
last year of her tertiary study had
seen an increasing number of lec-
tures about the use of social
media.
Graduates looking to join the
teaching profession were continu-
ously warned about social media.
Especially in the profession I'm
entering into, I need to be extra
cautious about what goes online
about me,'' she said.
I've tried to reduce my social
media footprint' as much as I can
since I realised it might affect my
future job prospects.''
Social media expert, associate
professor of marketing Ekant
Veer, said employers were now
checking up on candidates online
as a matter of course.
If you're wanting to be a pri-
mary school teacher and there's
photos of you online at a strip
club, people might be upset by
that. It's getting to the point that
you can't hide from anything,'' he
said.
These people checking up on
you probably did these things
themselves when they were
young, but the difference is that
there's no record of it.
Now they are judging this gen-
eration based on what they can
see on social media. You can't
erase it, it's like a tattoo -- it's
there forever.''
See further story page 4