Psychology of colour

I seem to move through colour phases. The last 3 pieces of clothing I bought were a peachy coral colour. Before that it was sea green. My nail polish often reflects my clothing colour choices – I like them to be bright and fun. But I also wear a lot of black for my basics.

When I think about it, I seem to go for classic colours (black, navy and camel) for the clothing that I want to have longevity and choose bright colours for transient items like nail colours and fashion jewellery or clothes I don’t expect to last long!

Colour makes me happy – I love to have things around me that are bright and vibrant. My diary is a beautiful purple colour and my make-up bag is shades of rose and cream. When I upgraded my iPhone I went for the new gold colour – I don’t think I’d ever want to go for black again, unless it’s a situation where there is no choice, but these days companies seem to understand that many of us prefer something bright to basic and offer us a selection. So I was interested in this infographic that came across my desk recently.

I have to say I was surprised that yellow isn’t thought so well of! It is one of my favourite colours – so bright and happy. I don’t wear much of it (although I have a fab yellow bag!) but I do like to look at it on folders around my desk or in my home artwork.

When I created my first business 11 years ago I went for red and white as my colours, and when I created JuggleMum I wanted a pink and white logo and a more simple, clean design. Here are my logos from both businesses to compare my tastes a decade apart!

I am currently working on a new website to launch at the end of this year and I am in the logo creation stage right now. I’m looking at something colourful that I feel represents my personality but also conveys a feeling of change and newness. It will be totally different to both the logos created above, once again showing an evolving of my tastes and style. It’s all very exciting and I will reveal more in the coming months, as soon as I decide for sure on the colours! I will also be getting some stylus pens from 4imprint to use around my office.

I like a branded pen at the start of a new venture. Here’s a tip for creatives, something real like a branded pen or mug that you can put your logo onto and you will see everyday is a great way to make the new venture official and ensure that you treat it as such. When you are in the business of ideas, something tangible like this can act as an anchor to the day to day ‘stuff’ you need to do and makes the project real and less like an abstract idea in the early stages.

Do you have a preference for certain colours when you are looking at logos? What are the companies you particularly like and does their logo have anything to do with that? Let me know in the comments!

Disclosure: This post was brought to you in collaboration with 4imprint. Thank you for supporting the brands that help make JuggleMum possible.​

This is really interesting, my favourite colours are teal and turquoise (you would never guess from my website would you). I tend to avoid red but not sure if that is more to do with the football team i support. It appears I am a smart buyer with a budget