Make Sense of your Revenue with our Hands On Strategic Planning and Monitoring Services (Formerly Known As: MarketWatch)

To aid in Web statistics analysis, you (as an Acorn customer) have access to lots of valuable information about the visitors to your Web site through Google Analytics as well as your own review of your organic and local Google position in relation to your primary keyword phrases. As a busy innkeeper, do you have time to look at all of this on a monthly basis? Interpret them? Formulate an Internet Marketing plan? And keep all this information organized from one month to the next? If you are having trouble answering “yes” to any of these questions, Acorn Internet Service’s Advantage Plan Level 3 or 4 can help you.

Acorn Internet Services provides a very special, hands-on approach to help Innkeepers monitor their online presence and placement. It is not simply a generated report. Anyone can set up Google Analytics to simply email you a monthly report. This service is a comprehensive statistical and search engine placement reporting program where you work with your assigned Project Manager who reviews, produces and transmits electronically a customized report including comprehensive recommendations and marketing trends. This goes beyond a simple report. Your Project Manager works with you on a monthly basis, providing and monitoring your most critical action items specific to your business.

You already know just how dynamic this business of Internet marketing can be – the rules change frequently. By tracking your stats and organic placement every month, we can watch for shifts in how search engines view your Web site and ensure that your visibility, traffic and revenue remains strong.

Monthly Digital Report

This report will give you an overview of the health of your website and online presence and total revenue that has come in during the past month. A monthly report consists of a Custom Performance Console and additional Revenue Tracker (The Revenue Tracker is filled out monthly with the last click and assisted conversions entered. Once the expenses for web presence are included and monthly OTA bookings are added, the Revenue Tracker provides an excellent depiction of bookings/revenue from your website.) The Custom Performance Console includes:

Recommendations, Suggestions and Tips
We share what’s NEW in the world of Marketing and how it relates to you and your specific business.

Executive Summary
Is where you will find your MarketWatch details consolidated “At-a-glance”.

Google My Business Page Statistics
We review your Google My Business Page and its current “standing”.

Google Indexed Pages
Google wants to see that you are continuing to build your online authority.

Periodic Wellness Checks
The Periodic Wellness Check section keeps an eye on all these things either on a Monthly, Quarterly, Bi-Annual or Yearly Basis.

Report Card
The Report Card is designed to make sure Innkeepers have done and completed the “one time” tasks required to maintain placement in Today’s online world.

Monthly Strategy Call

The monthly strategy call with your project manager is where you will be given actionable items and tools to increase your revenue. This is a personalized call, designed to develop a strategy for your business.

Typically, during the strategy call, your project manager will briefly go over the current month’s Digital Report and make you aware of any open action items that need to be tended to. The bulk of the call will be spent talking about the current marketing efforts that you are employing and will check the effectiveness of those tactics by reviewing data in Google analytics to see how much revenue has been generated and how many sessions have come to your website as a result of these efforts. Those statistics can help us determine how well each marketing effort is working and allow us to make suggestions for any adjustments that might help to increase their effectiveness. During this call, your project manager will also talk with you about areas for future growth. These might involve additional items such as OTA strategy, yield management, targeted newsletters, specials and packages, pay per click campaigns, and much more. As you initiate new marketing efforts, your project manager will review their effectiveness and give you suggestions for adjustments to help increase their effectiveness. This call will also have time for questions from you. When you schedule the meeting, you can let your project manager know of any topics you want to address, help you might need in any area, or questions that you have. This call is where information moves from numbers and data to actionable items that can impact your business.

Customers may choose to learn to gather this data monthly on their own, via our Acorn University webinars, and then create and implement their own strategy plan. This program is available for those who either do not have the time or choose not to do the monthly investigation work themselves, and need the monthly assistance to stay on track with their priority action items. Action item implementation is the clients responsibility, though you may request a bid for at any time for specific implementation assistance if your schedule precludes you from completing the required tasks. There is a minimum 1-year commitment for this service, including a one time Initial $79 setup fee.