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Even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.

The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.

The U.K. beer category is certainly not lacking in options, but one unlikely sub-category has pulled away from the pack. In fact, without the contribution of non- and low-alcohol options, annual sales in the beer category would be in the red.

This will be a year unlike any other. 2020 will kick off a decade that will witness evolutionary changes in tech-powered consumer engagement, increased wealth fragmentation, leaps in retail personalisation and remarkable shifts in innovation strategies.

The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.

With #ad and #spon tags increasingly visible on social platforms, and glossy, groomed ambassadors taking social platforms by storm with everything from unboxing videos to live-streaming tutorials, influencer marketing is a burgeoning ad channel, with brands set to spend up to $15 billion by 2022.

The amount Europeans paid for everyday groceries (on the widest possible basket of product categories that are continuously tracked by Nielsen) increased by +3.4% in Q2 2019 (up 0.9% from Q1 2019), after three previous quarters of muted growth.