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Functionally, it has all the capabilities you’d expect of a demand generation product: users create personalized emails and Web pages with a drag-and-drop interface; track responders with cookies; look up visitors' companies based on their IP address; run multi-step drip marketing campaigns; score leads based on activities and attributes; and integrate tightly with Salesforce.com and other CRM systems. Pardot was spun off about two years ago and launched its product at the end of 2007. My little tour of demand generation vendors landed at Pardot just before Thanksgiving. MORE

As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system. However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” “We had real problems with lead quality.” “We couldn’t reach half the contacts.” Bookmark the permalink. MORE

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pardot : another pretty powerful product; see my blog review from December 2008. Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month. Tags: demand generation software marketing automation lead management software selection vendor evaluation crm software Just kidding.or am I?) Read it here.] MORE

Functionally, it has all the capabilities you’d expect of a demand generation product: users create personalized emails and Web pages with a drag-and-drop interface; track responders with cookies; look up visitors' companies based on their IP address; run multi-step drip marketing campaigns; score leads based on activities and attributes; and integrate tightly with Salesforce.com and other CRM systems. Pardot was spun off about two years ago and launched its product at the end of 2007. My little tour of demand generation vendors landed at Pardot just before Thanksgiving.

As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system. However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” “We had real problems with lead quality.” “We couldn’t reach half the contacts.” Bookmark the permalink.

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pardot : another pretty powerful product; see my blog review from December 2008. Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month. Tags: demand generation software marketing automation lead management software selection vendor evaluation crm software Just kidding.or am I?) Read it here.]