Fireside (https://fireside.fm)MarTech Interviewshttps://interviews.martech.zone/
Fri, 09 Feb 2018 11:00:00 -0500Dedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies. If your company is interested, advertising slots (https://www.advertisecast.com/1799) are available.
en-usepisodicInterviews with Sales and Marketing Leaders, Authors, Speakers, and SaaS CompaniesDouglas KarrDedicated interviews with sales, marketing, and business authors, speakers, technology leaders and sales and marketing executives. We discuss the technology enabling online marketing, search engine optimization, pay per click, inbound marketing, mobile marketing, sales enablement, conversion optimization, analytics, email marketing and social media marketing strategies. If your company is interested, advertising slots (https://www.advertisecast.com/1799) are available.
noDouglas Karrdoug@dknewmedia.comEpisode 111: An Interview with Tom Webster on the Power of Voicehttps://interviews.martech.zone/111
dea6e4b1-adff-4fdf-8c62-c431b109ae4cFri, 09 Feb 2018 11:00:00 -0500Douglas KarrfullDouglas KarrEdison Research is a respected provider of thought leadership across the media spectrum, and a pioneer in the tracking and analysis of podcast and voice marketing. We have a fascinating conversation with Senior Vice President Tom Webster on the growth and future of voice marketing.44:39noEdison Research is a respected provider of thought leadership across the media spectrum, working with radio stations, cable networks, print publications, Internet ventures, record labels, TV stations and sports franchises. In the last decade, Edison has brought that expertise to voice marketing, tracking podcasting and voice technologies like Amazon Alexa, Apple's Siri, OK Google, and others.
Tom is a respected leader in digital marketing, is incredibly funny, and provides clarity to these mediums and the power they're driving in the marketing and advertising spectrum. Oh, and he provides our amazing pre-roll intro on this podcast! Special Guest: Tom Webster.
Edison Research is a respected provider of thought leadership across the media spectrum, working with radio stations, cable networks, print publications, Internet ventures, record labels, TV stations and sports franchises. In the last decade, Edison has brought that expertise to voice marketing, tracking podcasting and voice technologies like Amazon Alexa, Apple's Siri, OK Google, and others.

Tom is a respected leader in digital marketing, is incredibly funny, and provides clarity to these mediums and the power they're driving in the marketing and advertising spectrum. Oh, and he provides our amazing pre-roll intro on this podcast!

Edison Media Research — Edison Research is a respected provider of thought leadership across the media spectrum, working with radio stations, cable networks, print publications, Internet ventures, record labels, TV stations and sports franchises. Every year Edison conducts audience research for over 100 media properties worldwide. They’re leading the way in creating knowledge and understanding of new media measurement such as Arbitron’s PPM, and our data is driving the expansion of radio to new platforms like podcasts and streaming media.

Gimlet — Gimlet Media is the award-winning narrative podcasting company that aims to help listeners better understand the world and each other. Gimlet was founded in 2014 and is based in Brooklyn, New York. Gimlet podcasts are downloaded over seven million times per month by listeners from nearly 190 countries worldwide.

NPR Podcasts — The mission of NPR is to work in partnership with Member Stations to create a more informed public — one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.

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Edison Research is a respected provider of thought leadership across the media spectrum, working with radio stations, cable networks, print publications, Internet ventures, record labels, TV stations and sports franchises. In the last decade, Edison has brought that expertise to voice marketing, tracking podcasting and voice technologies like Amazon Alexa, Apple's Siri, OK Google, and others.

Tom is a respected leader in digital marketing, is incredibly funny, and provides clarity to these mediums and the power they're driving in the marketing and advertising spectrum. Oh, and he provides our amazing pre-roll intro on this podcast!

Edison Media Research — Edison Research is a respected provider of thought leadership across the media spectrum, working with radio stations, cable networks, print publications, Internet ventures, record labels, TV stations and sports franchises. Every year Edison conducts audience research for over 100 media properties worldwide. They’re leading the way in creating knowledge and understanding of new media measurement such as Arbitron’s PPM, and our data is driving the expansion of radio to new platforms like podcasts and streaming media.

Gimlet — Gimlet Media is the award-winning narrative podcasting company that aims to help listeners better understand the world and each other. Gimlet was founded in 2014 and is based in Brooklyn, New York. Gimlet podcasts are downloaded over seven million times per month by listeners from nearly 190 countries worldwide.

NPR Podcasts — The mission of NPR is to work in partnership with Member Stations to create a more informed public — one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.

]]>
Episode 110: What Are Marketers Missing with Snapchat?https://interviews.martech.zone/110
6f1cf948-4af1-46cc-afd0-b66f6c4e8a4aThu, 25 Jan 2018 10:00:00 -0500Douglas KarrfullDouglas KarrMarketers are avoiding Snapchat, and it may be to their own detriment. Learn why with this podcast with Miri Qylafi, Head of Partnerships from Fanbytes. 31:43noFanbytes is what happens when a group of young geeks start an advertising company for Generation Z. With an average age of 21, Fanbytes is a team of computer scientists and designers who understand that marketing to Generation Z requires a new set of rules and formats. They built Fanbytes to advertise in the way it should be done - through an enjoyable and engaging experience which adds value and gets people excited.
We discuss what brands are missing with Snapchat, how they can leverage the platform, tips to get started, and what's happening in the future. Special Guest: Miri Qylafi.
Fanbytes is what happens when a group of young geeks start an advertising company for Generation Z. With an average age of 21, Fanbytes is a team of computer scientists and designers who understand that marketing to Generation Z requires a new set of rules and formats. They built Fanbytes to advertise in the way it should be done - through an enjoyable and engaging experience which adds value and gets people excited.

We discuss what brands are missing with Snapchat, how they can leverage the platform, tips to get started, and what's happening in the future.

Fanbytes — Fanbytes helps brands engage with 13 - 25-year-olds on Snapchat in the most engaging and authentic ways on the planet.

Snapchat Hacks — If you are really trying to win on Snapchat, there are different nuances into how to engage the minds of Generation Z.
Fanbytes created this guide as your resource for winning on Snapchat.

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Fanbytes is what happens when a group of young geeks start an advertising company for Generation Z. With an average age of 21, Fanbytes is a team of computer scientists and designers who understand that marketing to Generation Z requires a new set of rules and formats. They built Fanbytes to advertise in the way it should be done - through an enjoyable and engaging experience which adds value and gets people excited.

We discuss what brands are missing with Snapchat, how they can leverage the platform, tips to get started, and what's happening in the future.

Fanbytes — Fanbytes helps brands engage with 13 - 25-year-olds on Snapchat in the most engaging and authentic ways on the planet.

Snapchat Hacks — If you are really trying to win on Snapchat, there are different nuances into how to engage the minds of Generation Z.
Fanbytes created this guide as your resource for winning on Snapchat.

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Episode 109: Start 2018 with this Podcast on the Power of Focus with Erik Qualmanhttps://interviews.martech.zone/109
e744d34c-2842-4c0a-9c88-cbbd2da54a92Thu, 11 Jan 2018 11:00:00 -0500Douglas KarrfullDouglas KarrWe're overwhelmed. Not just marketers but virtually every business is inundated with a non-stop barrage of requests. How do we change our attitueds, take control, and find the focus necessary to be successful? This interview with motivator and digital thought leader Erik Qualman is 30 minutes packed with everything you need to kick off this year the right way.32:53noThe foundation of Erik's efforts are to entertain, educate, and empower people to find the best life they want. We're overwhelmed. Not just marketers but virtually every business is inundated with a non-stop barrage of requests. How do we change our attitueds, take control, and find the focus necessary to be successful?
As a keynote speaker, Erik has spoken in 49 countries and reached 25 million people. His top three topics are: Digital Leadership, Digital Reputation &amp; Ratings, and Disruptive Innovation. His partners include Starbucks, Raytheon, Chase, Sony, National Guard, IBM, Airgas, Disney and over 200 Universities. He is the #1 bestselling author of five books on digital leadership and was voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. Qualman is a sitting professor at Harvard &amp; MIT’s edX labs.
This interview with motivator and digital thought leader Erik Qualman is 30 minutes packed with everything you need to kick off this year the right way. Attitude adjustments and tips include:
- Believing that everything happens for you, not to you.
- Learn how to walk in discomfort.
- Creating a Not To Do List and a Not Yet List.
Erik has been researching, applying, and sharing his productivity tips with his keynotes on every continent... and now he shares them with you on this amazing podcast! Special Guest: Erik Qualman.
The foundation of Erik's efforts are to entertain, educate, and empower people to find the best life they want. We're overwhelmed. Not just marketers but virtually every business is inundated with a non-stop barrage of requests. How do we change our attitueds, take control, and find the focus necessary to be successful?

As a keynote speaker, Erik has spoken in 49 countries and reached 25 million people. His top three topics are: Digital Leadership, Digital Reputation & Ratings, and Disruptive Innovation. His partners include Starbucks, Raytheon, Chase, Sony, National Guard, IBM, Airgas, Disney and over 200 Universities. He is the #1 bestselling author of five books on digital leadership and was voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. Qualman is a sitting professor at Harvard & MIT’s edX labs.

This interview with motivator and digital thought leader Erik Qualman is 30 minutes packed with everything you need to kick off this year the right way. Attitude adjustments and tips include:

Believing that everything happens for you, not to you.

Learn how to walk in discomfort.

Creating a Not To Do List and a Not Yet List.

Erik has been researching, applying, and sharing his productivity tips with his keynotes on every continent... and now he shares them with you on this amazing podcast!

Erik Qualman — As a keynote speaker, Erik has spoken in 49 countries and reached 25 million people. His top three topics are: Digital Leadership, Digital Reputation & Ratings, and Disruptive Innovation. His partners include Starbucks, Raytheon, Chase, Sony, National Guard, IBM, Airgas, Disney and over 200 Universities. He is the #1 bestselling author of five books on digital leadership and was voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. Qualman is a sitting professor at Harvard & MIT’s edX labs.

Equalman Studios — Equalman Studios produce - from A to Z - award winning movies for Fortune 1000 companies, small businesses and nonprofits. Their video stories get complex points across in minutes by entertaining, educating and empowering the viewer.

Socialnomics Blog — The Socialnomics blog spawned from the book, written by Erik Qualman, with the intent of providing short social stories, statistics, studies and surprises about the biz and buzz of tech.

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results — YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions--and lots of stress. AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends. NOW YOU CAN HAVE BOTH--LESS AND MORE.

]]>
The foundation of Erik's efforts are to entertain, educate, and empower people to find the best life they want. We're overwhelmed. Not just marketers but virtually every business is inundated with a non-stop barrage of requests. How do we change our attitueds, take control, and find the focus necessary to be successful?

As a keynote speaker, Erik has spoken in 49 countries and reached 25 million people. His top three topics are: Digital Leadership, Digital Reputation & Ratings, and Disruptive Innovation. His partners include Starbucks, Raytheon, Chase, Sony, National Guard, IBM, Airgas, Disney and over 200 Universities. He is the #1 bestselling author of five books on digital leadership and was voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. Qualman is a sitting professor at Harvard & MIT’s edX labs.

This interview with motivator and digital thought leader Erik Qualman is 30 minutes packed with everything you need to kick off this year the right way. Attitude adjustments and tips include:

Believing that everything happens for you, not to you.

Learn how to walk in discomfort.

Creating a Not To Do List and a Not Yet List.

Erik has been researching, applying, and sharing his productivity tips with his keynotes on every continent... and now he shares them with you on this amazing podcast!

Erik Qualman — As a keynote speaker, Erik has spoken in 49 countries and reached 25 million people. His top three topics are: Digital Leadership, Digital Reputation & Ratings, and Disruptive Innovation. His partners include Starbucks, Raytheon, Chase, Sony, National Guard, IBM, Airgas, Disney and over 200 Universities. He is the #1 bestselling author of five books on digital leadership and was voted the 2nd Most Likeable Author in the World behind Harry Potter’s J.K. Rowling. Qualman is a sitting professor at Harvard & MIT’s edX labs.

Equalman Studios — Equalman Studios produce - from A to Z - award winning movies for Fortune 1000 companies, small businesses and nonprofits. Their video stories get complex points across in minutes by entertaining, educating and empowering the viewer.

Socialnomics Blog — The Socialnomics blog spawned from the book, written by Erik Qualman, with the intent of providing short social stories, statistics, studies and surprises about the biz and buzz of tech.

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results — YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions--and lots of stress. AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends. NOW YOU CAN HAVE BOTH--LESS AND MORE.

]]>
Episode 108: Michelle Huff on the Future of Marketing Automation with Artificial Intelligencehttps://interviews.martech.zone/108
535eed26-f605-40b4-a2e3-f463958892b6Wed, 20 Dec 2017 20:00:00 -0500Douglas KarrfullDouglas KarrAs artificial intelligence and machine learning make their way into marketing automation, individualization will become the new personalization. 29:58noAs artificial intelligence and machine learning make their way into marketing automation, individualization will become the new personalization. The message, timing, and delivery channel will all be personalized tactics, which will create a demand for individualized marketing experiences. Marketers will be able to take personalization to the next level by using marketing automation to track the behaviors of their buyers and machine learning to identify optimal windows for engagement. We discuss the future of marketing automation with Act-On Software's CMO Michelle Huff, a veteran of the marketing SaaS industry and an expert in marketing automation. Special Guest: Michelle Huff.
As artificial intelligence and machine learning make their way into marketing automation, individualization will become the new personalization. The message, timing, and delivery channel will all be personalized tactics, which will create a demand for individualized marketing experiences. Marketers will be able to take personalization to the next level by using marketing automation to track the behaviors of their buyers and machine learning to identify optimal windows for engagement. We discuss the future of marketing automation with Act-On Software's CMO Michelle Huff, a veteran of the marketing SaaS industry and an expert in marketing automation.

]]>
As artificial intelligence and machine learning make their way into marketing automation, individualization will become the new personalization. The message, timing, and delivery channel will all be personalized tactics, which will create a demand for individualized marketing experiences. Marketers will be able to take personalization to the next level by using marketing automation to track the behaviors of their buyers and machine learning to identify optimal windows for engagement. We discuss the future of marketing automation with Act-On Software's CMO Michelle Huff, a veteran of the marketing SaaS industry and an expert in marketing automation.

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Episode 107: Sara Rodell: How to Scale Personalization and Engagement in the Consumer Choice Revolutionhttps://interviews.martech.zone/107
b638ca26-7bd9-4f6a-b039-99792720ff4aMon, 11 Dec 2017 21:00:00 -0500Douglas KarrfullDouglas KarrLoop & Tie is a gifting platform for businesses where businesses provide a budget and the system filters to a selection of gifts their client can choose from. It's exploded in growth and popularity - led by the demands of consumers that are seeking choice and personalization.18:40noWe are in the midst of a cultural shift from mass-market, generic outreach and offerings, to targeted messaging and product choice.
With the adoption of social media outlets as forums for communications, customer expectations have changed. We expect companies to monitor our reactions and respond to us as individuals.
Companies who adapt their products to match this cultural shift see winning results. Tesla took market share by allowing consumers to customize a car and have it delivered. Progressive created tools to customize insurance coverage. Amazon has fostered a norm that shoppers can have any product they want delivered cheaply and quickly.
In the Age of Personal Choice, everyone wants their choices to be accommodated. In the face of these changing cultural expectations, generic outreach doesn't build engagement.
According to Loop &amp; Tie CEO, Sara Rodell, this is just the beginning of the consumer choice revolution. This trend has already affected the economy and in turn will change how businesses market to their customers.
Special Guest: Sara Rodell.
We are in the midst of a cultural shift from mass-market, generic outreach and offerings, to targeted messaging and product choice.

With the adoption of social media outlets as forums for communications, customer expectations have changed. We expect companies to monitor our reactions and respond to us as individuals.

Companies who adapt their products to match this cultural shift see winning results. Tesla took market share by allowing consumers to customize a car and have it delivered. Progressive created tools to customize insurance coverage. Amazon has fostered a norm that shoppers can have any product they want delivered cheaply and quickly.

In the Age of Personal Choice, everyone wants their choices to be accommodated. In the face of these changing cultural expectations, generic outreach doesn't build engagement.

According to Loop & Tie CEO, Sara Rodell, this is just the beginning of the consumer choice revolution. This trend has already affected the economy and in turn will change how businesses market to their customers.

Loop & Tie — Loop & Tie replaces the practice of picking a single product to purchase as a gift with the notion of buying a collection. Loop & Tie curates collections of gift options ranging from $25-$500. A company chooses the collection that matches their budget and creates a fully branded digital choice experience. The recipient chooses the item they value the most and it's shipped to their doorstep. Gift senders can use the platform to create collections that feature their own products or unique experiences. Loop & Tie's first-to-market technology keeps the price hidden from users, but gives them the power to choose the gift most suitable to them.

]]>
We are in the midst of a cultural shift from mass-market, generic outreach and offerings, to targeted messaging and product choice.

With the adoption of social media outlets as forums for communications, customer expectations have changed. We expect companies to monitor our reactions and respond to us as individuals.

Companies who adapt their products to match this cultural shift see winning results. Tesla took market share by allowing consumers to customize a car and have it delivered. Progressive created tools to customize insurance coverage. Amazon has fostered a norm that shoppers can have any product they want delivered cheaply and quickly.

In the Age of Personal Choice, everyone wants their choices to be accommodated. In the face of these changing cultural expectations, generic outreach doesn't build engagement.

According to Loop & Tie CEO, Sara Rodell, this is just the beginning of the consumer choice revolution. This trend has already affected the economy and in turn will change how businesses market to their customers.

Loop & Tie — Loop & Tie replaces the practice of picking a single product to purchase as a gift with the notion of buying a collection. Loop & Tie curates collections of gift options ranging from $25-$500. A company chooses the collection that matches their budget and creates a fully branded digital choice experience. The recipient chooses the item they value the most and it's shipped to their doorstep. Gift senders can use the platform to create collections that feature their own products or unique experiences. Loop & Tie's first-to-market technology keeps the price hidden from users, but gives them the power to choose the gift most suitable to them.

]]>
Episode 106: Killing Marketing: Why You Need to Think Differently about Your Marketinghttps://interviews.martech.zone/106
7b491156-5662-452b-9f8c-4d53ba3c69f5Sun, 03 Dec 2017 15:00:00 -0500Douglas KarrfullDouglas KarrDouglas interviews Robert Rose and Joe Pulizzi on their newest book, which documents how businesses can turn marketing from an expense into a profit center.54:29noThis was such a fun interview, you won't want to miss it. Douglas interviews Robert Rose and Joe Pulizzi on their newest book, which documents how businesses can turn marketing from an expense into a profit center. Killing Marketing is a book every business should pick up and give some attention as their working on next year's strategies. Marketers are overloaded with platforms and technologies, are shy on resources, and are often underbudgeted. Taking an innovative approach to your marketing efforts can transform that.
What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.
Killing Marketing explores how these companies are ending marketing as we know it - in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. Special Guests: Joe Pulizzi and Robert Rose.
This was such a fun interview, you won't want to miss it. Douglas interviews Robert Rose and Joe Pulizzi on their newest book, which documents how businesses can turn marketing from an expense into a profit center. Killing Marketing is a book every business should pick up and give some attention as their working on next year's strategies. Marketers are overloaded with platforms and technologies, are shy on resources, and are often underbudgeted. Taking an innovative approach to your marketing efforts can transform that.

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.

Killing Marketing explores how these companies are ending marketing as we know it - in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy.

]]>
This was such a fun interview, you won't want to miss it. Douglas interviews Robert Rose and Joe Pulizzi on their newest book, which documents how businesses can turn marketing from an expense into a profit center. Killing Marketing is a book every business should pick up and give some attention as their working on next year's strategies. Marketers are overloaded with platforms and technologies, are shy on resources, and are often underbudgeted. Taking an innovative approach to your marketing efforts can transform that.

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.

Killing Marketing explores how these companies are ending marketing as we know it - in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy.

]]>
Episode 105: Why Businesses Should Consider a Best-of-Breed Marketing Stackhttps://interviews.martech.zone/105
f2c851b0-9ea4-4c87-9fe9-cc1d02eb5fe2Mon, 27 Nov 2017 20:00:00 -0500Douglas KarrfullDouglas KarrWhat is a marketing stack? Is the traditional marketing stack dead? Why should businesses look to a best-of-breed marketing stack rather than a traditional stack?16:04noA marketing stack is the group of platforms that marketers implement to execute, analyze and improve their marketing efforts. This includes all technologies, from publishing tools, to marketing automation tools, to the marketing performance and reporting tools that are implemented.
Companies have to make the decision of whether or not they should invest in an all-in-one provider that has end to end solutions. A leader in this area is Salesforce. However, that's not always the right decision given the needs of your organization. You may have constraints with technology or manpower that makes a best-of-breed a much better decision.
Jason is the CEO of ActiveCampaign and has seen the best and worst implementations. ActiveCampaign began as a solution for business owners who needed to keep in touch with their contacts. There was a demand for a powerful, easy-to-use solution at a reasonable price in a market that lacked options. Over the years, the company has seen a number of drastic transitions. They cut their product line from eight solutions to one, transitioning from a traditional software company to the SaaS model, providing a consistent and stable experience for our users. Special Guest: Jason VandeBoom.
A marketing stack is the group of platforms that marketers implement to execute, analyze and improve their marketing efforts. This includes all technologies, from publishing tools, to marketing automation tools, to the marketing performance and reporting tools that are implemented.

Companies have to make the decision of whether or not they should invest in an all-in-one provider that has end to end solutions. A leader in this area is Salesforce. However, that's not always the right decision given the needs of your organization. You may have constraints with technology or manpower that makes a best-of-breed a much better decision.

Jason is the CEO of ActiveCampaign and has seen the best and worst implementations. ActiveCampaign began as a solution for business owners who needed to keep in touch with their contacts. There was a demand for a powerful, easy-to-use solution at a reasonable price in a market that lacked options. Over the years, the company has seen a number of drastic transitions. They cut their product line from eight solutions to one, transitioning from a traditional software company to the SaaS model, providing a consistent and stable experience for our users.

ActiveCampaign — Marketing automation that listens and learns. Discover what each contact wants and deliver the most effective message to convert them from visitors, to leads, to customers, to advocates.

]]>
A marketing stack is the group of platforms that marketers implement to execute, analyze and improve their marketing efforts. This includes all technologies, from publishing tools, to marketing automation tools, to the marketing performance and reporting tools that are implemented.

Companies have to make the decision of whether or not they should invest in an all-in-one provider that has end to end solutions. A leader in this area is Salesforce. However, that's not always the right decision given the needs of your organization. You may have constraints with technology or manpower that makes a best-of-breed a much better decision.

Jason is the CEO of ActiveCampaign and has seen the best and worst implementations. ActiveCampaign began as a solution for business owners who needed to keep in touch with their contacts. There was a demand for a powerful, easy-to-use solution at a reasonable price in a market that lacked options. Over the years, the company has seen a number of drastic transitions. They cut their product line from eight solutions to one, transitioning from a traditional software company to the SaaS model, providing a consistent and stable experience for our users.

ActiveCampaign — Marketing automation that listens and learns. Discover what each contact wants and deliver the most effective message to convert them from visitors, to leads, to customers, to advocates.

]]>
Episode 104: Michael Reynolds Introduces Zephyr CMShttps://interviews.martech.zone/104
1453d1a0-3445-4559-a1b4-2b745cf49888Sat, 28 Oct 2017 17:00:00 -0400Douglas KarrfullDouglas KarrZephyr is an innovative content management solution for agencies and power users to build powerful websites for your clients, with speed and style. It's highly performant, PCI compliant, and HIPAA compliant.37:32noMichael is a well-respected CEO of an agency in Indianapolis. Like many other agencies, his team struggled with deploying high-performing, compliant, beautiful sites. Existing content management systems are often based on technology and code that's over a decade old. Existing CMSs weren't built for the demands of today, nor for the incredible technology we now have to deploy websites.
In this interview, Michael discusses the platform his team has built. Open to power users and agencies, the platform is secure, PCI compliant, HIPAA compliant, and highly performant. Special Guest: Michael Reynolds.
Michael is a well-respected CEO of an agency in Indianapolis. Like many other agencies, his team struggled with deploying high-performing, compliant, beautiful sites. Existing content management systems are often based on technology and code that's over a decade old. Existing CMSs weren't built for the demands of today, nor for the incredible technology we now have to deploy websites.

In this interview, Michael discusses the platform his team has built. Open to power users and agencies, the platform is secure, PCI compliant, HIPAA compliant, and highly performant.

Zephyr CMS — Build powerful websites for your clients, with speed and style. Schedule a demo to try it out for yourself.

]]>
Michael is a well-respected CEO of an agency in Indianapolis. Like many other agencies, his team struggled with deploying high-performing, compliant, beautiful sites. Existing content management systems are often based on technology and code that's over a decade old. Existing CMSs weren't built for the demands of today, nor for the incredible technology we now have to deploy websites.

In this interview, Michael discusses the platform his team has built. Open to power users and agencies, the platform is secure, PCI compliant, HIPAA compliant, and highly performant.

Zephyr CMS — Build powerful websites for your clients, with speed and style. Schedule a demo to try it out for yourself.

]]>
Episode 103: Podcasting: Everything You Wanted to Know About Microphoneshttps://interviews.martech.zone/103
77c78c32-a899-4a40-8340-9e3f8cfcf127Tue, 17 Oct 2017 12:00:00 -0400Douglas KarrfullDouglas KarrWe're ecstatic to have Soren Pedersen, a product manager in the wired division of Shure, on the show today. The microphone is the critical technology in any podcast, and we're going to discuss everything about them!31:36noIn preparation for a presentation at Dell's headquarters on Podcasting, I wanted to dive deep on microphone technologies and there's no one better than Shure in the industry. From broadcast, to music, to podcasting, Shure were pioneers in the industry and continue to lead the pack. In our own podcast studio, you'll find a variety of Shure microphones - from the MV88 for the iPhone, to wireless lavalier microphones, to the portable SM58, to the granddaddy of them all - our prized SM7B microphones. We discuss the physical design of microphones as well as the best environments to use each. Special Guest: Soren Pedersen.
In preparation for a presentation at Dell's headquarters on Podcasting, I wanted to dive deep on microphone technologies and there's no one better than Shure in the industry. From broadcast, to music, to podcasting, Shure were pioneers in the industry and continue to lead the pack. In our own podcast studio, you'll find a variety of Shure microphones - from the MV88 for the iPhone, to wireless lavalier microphones, to the portable SM58, to the granddaddy of them all - our prized SM7B microphones. We discuss the physical design of microphones as well as the best environments to use each.

Special Guest: Soren Pedersen.

Links:

Shure Motiv — From recording your thoughts to interviewing guests and polishing another episode for your audiences, MOTIV iOS and USB microphones are the simple way for podcasters to get the professional-sounding audio they need to share their voice and message with the world.

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In preparation for a presentation at Dell's headquarters on Podcasting, I wanted to dive deep on microphone technologies and there's no one better than Shure in the industry. From broadcast, to music, to podcasting, Shure were pioneers in the industry and continue to lead the pack. In our own podcast studio, you'll find a variety of Shure microphones - from the MV88 for the iPhone, to wireless lavalier microphones, to the portable SM58, to the granddaddy of them all - our prized SM7B microphones. We discuss the physical design of microphones as well as the best environments to use each.

Special Guest: Soren Pedersen.

Links:

Shure Motiv — From recording your thoughts to interviewing guests and polishing another episode for your audiences, MOTIV iOS and USB microphones are the simple way for podcasters to get the professional-sounding audio they need to share their voice and message with the world.

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Episode 102: Do You Have A Customer-First Commerce Platformhttps://interviews.martech.zone/102
046f291f-1d38-409e-9097-0feeac9d121dWed, 20 Sep 2017 13:00:00 -0400Douglas KarrfullDouglas KarrAsking 4 questions can help B2B organizations assess how customer-centric their platform actually is. B2B commerce expert, Ray Grady, can explain what to do if the answer to these questions is “no.”23:42noMany business buyers have been there. They’re trying to make a quick, routine order to restock inventory, but the website keeps throwing them ads and offers for miscellaneous products they’ve never needed. With the product at the center of the commerce strategy, the customer never wins.
However, when a company bases every interaction off of a holistic view of the customer, customers feel more valued, increase their brand loyalty, and in turn, the business increases revenue.
So, how can companies determine if they actually have this customer-first platform or not?
1. Do you have a real-time understanding of how customers are interacting with your system?
1. Can you see how customers are acting across engagement channels, such as service, sales and commerce?
1. Are you able to respond to new customer cases by scaling and iterating based on customer feedback?
1. Are the new features you offer available quickly for the customer?
Asking these 4 questions can help B2B organizations assess how customer-centric their platform actually is. B2B commerce expert, Ray Grady, can explain what to do if the answer to these questions is “no.”
CloudCraze (http://www.cloudcraze.com/) is the only native B2B commerce platform on Salesforce. The company powers eCommerce for Coca-Cola, Avid, AB InBev, Barry-Callebaut, Ecolab, GE, L’Oreal, Kellogg’s, WABCO and more. CloudCraze is a Platinum Salesforce ISV Partner.
Special Guest: Ray Grady.
Many business buyers have been there. They’re trying to make a quick, routine order to restock inventory, but the website keeps throwing them ads and offers for miscellaneous products they’ve never needed. With the product at the center of the commerce strategy, the customer never wins.

However, when a company bases every interaction off of a holistic view of the customer, customers feel more valued, increase their brand loyalty, and in turn, the business increases revenue.

So, how can companies determine if they actually have this customer-first platform or not?

Do you have a real-time understanding of how customers are interacting with your system?

Can you see how customers are acting across engagement channels, such as service, sales and commerce?

Are you able to respond to new customer cases by scaling and iterating based on customer feedback?

Are the new features you offer available quickly for the customer?

Asking these 4 questions can help B2B organizations assess how customer-centric their platform actually is. B2B commerce expert, Ray Grady, can explain what to do if the answer to these questions is “no.”

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Many business buyers have been there. They’re trying to make a quick, routine order to restock inventory, but the website keeps throwing them ads and offers for miscellaneous products they’ve never needed. With the product at the center of the commerce strategy, the customer never wins.

However, when a company bases every interaction off of a holistic view of the customer, customers feel more valued, increase their brand loyalty, and in turn, the business increases revenue.

So, how can companies determine if they actually have this customer-first platform or not?

Do you have a real-time understanding of how customers are interacting with your system?

Can you see how customers are acting across engagement channels, such as service, sales and commerce?

Are you able to respond to new customer cases by scaling and iterating based on customer feedback?

Are the new features you offer available quickly for the customer?

Asking these 4 questions can help B2B organizations assess how customer-centric their platform actually is. B2B commerce expert, Ray Grady, can explain what to do if the answer to these questions is “no.”

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Episode 101: Aprimo: Marketing Operations Technology and Digital Asset Management https://interviews.martech.zone/101
e15393f2-8c68-4a51-b271-ed085bf1af50Wed, 06 Sep 2017 15:00:00 -0400Douglas KarrfullDouglas KarrWe discuss Aprimo's growth and recognition in the industry with Kevin Souers, Chief Product Officer. Kevin leads product and platform development and ensures Aprimo’s technology platform is the leading solution for marketing operations.40:45noKevin Souers is the Chief Product Officer of Aprimo and leads product and platform development and ensures Aprimo’s technology platform is the leading solution for marketing operations. Prior to Aprimo, Kevin was the Chief Technology Officer of Revenew, Inc., the leading through-channel marketing automation platform. In July 2016, Revenew was acquired and merged into Aprimo. Kevin has a history of leading technology strategies and builds of large-scale, transformative technology at Fortune 100 companies, and he led a team to report to Congress on how to transform health and human services technology. It was a pleasure having Kevin in the office at DK New Media where we talk about the urgent need of marketers to build their knowledge and business acumen when it comes to resource-driven marketing and running marketing operations effectively.
Aprimo is a global provider of marketing operations technology and digital asset management solutions. They recently announced the full SaaS (Software as a Service) offering of its category-leading Digital Asset Management (DAM) software. The cloud-based product will bring all the benefits of SaaS-based operations to give marketers an advantage, including increased innovation, faster implementation, scalability to match business growth and a significantly lower total cost of ownership. The combination of Aprimo’s performance driven marketing operations technology and digital asset management solutions give marketers the advantage to govern and grow their brand. Aprimo delivers the advantage with its innovative Marketing Operations Hub. They allow marketers to manage budgets, plans, productivity, and assets throughout the ideation, workflow and campaign delivery of the brand experience while maximizing provable ROI. Special Guest: Kevin Souers.
Kevin Souers is the Chief Product Officer of Aprimo and leads product and platform development and ensures Aprimo’s technology platform is the leading solution for marketing operations. Prior to Aprimo, Kevin was the Chief Technology Officer of Revenew, Inc., the leading through-channel marketing automation platform. In July 2016, Revenew was acquired and merged into Aprimo. Kevin has a history of leading technology strategies and builds of large-scale, transformative technology at Fortune 100 companies, and he led a team to report to Congress on how to transform health and human services technology. It was a pleasure having Kevin in the office at DK New Media where we talk about the urgent need of marketers to build their knowledge and business acumen when it comes to resource-driven marketing and running marketing operations effectively.

Aprimo is a global provider of marketing operations technology and digital asset management solutions. They recently announced the full SaaS (Software as a Service) offering of its category-leading Digital Asset Management (DAM) software. The cloud-based product will bring all the benefits of SaaS-based operations to give marketers an advantage, including increased innovation, faster implementation, scalability to match business growth and a significantly lower total cost of ownership. The combination of Aprimo’s performance driven marketing operations technology and digital asset management solutions give marketers the advantage to govern and grow their brand. Aprimo delivers the advantage with its innovative Marketing Operations Hub. They allow marketers to manage budgets, plans, productivity, and assets throughout the ideation, workflow and campaign delivery of the brand experience while maximizing provable ROI.

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Kevin Souers is the Chief Product Officer of Aprimo and leads product and platform development and ensures Aprimo’s technology platform is the leading solution for marketing operations. Prior to Aprimo, Kevin was the Chief Technology Officer of Revenew, Inc., the leading through-channel marketing automation platform. In July 2016, Revenew was acquired and merged into Aprimo. Kevin has a history of leading technology strategies and builds of large-scale, transformative technology at Fortune 100 companies, and he led a team to report to Congress on how to transform health and human services technology. It was a pleasure having Kevin in the office at DK New Media where we talk about the urgent need of marketers to build their knowledge and business acumen when it comes to resource-driven marketing and running marketing operations effectively.

Aprimo is a global provider of marketing operations technology and digital asset management solutions. They recently announced the full SaaS (Software as a Service) offering of its category-leading Digital Asset Management (DAM) software. The cloud-based product will bring all the benefits of SaaS-based operations to give marketers an advantage, including increased innovation, faster implementation, scalability to match business growth and a significantly lower total cost of ownership. The combination of Aprimo’s performance driven marketing operations technology and digital asset management solutions give marketers the advantage to govern and grow their brand. Aprimo delivers the advantage with its innovative Marketing Operations Hub. They allow marketers to manage budgets, plans, productivity, and assets throughout the ideation, workflow and campaign delivery of the brand experience while maximizing provable ROI.

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Episode 100: Jack McCush, Principal Data Scientist for Think Big Analytics, A Teradata Companyhttps://interviews.martech.zone/100
77b308d3838da46d8adfe7410278591eFri, 25 Aug 2017 17:00:00 -0400Douglas KarrfullDouglas KarrCustomer Analytics, Machine Learning, Artificial Intelligence, and Attribution34:37no<p><a href="https://www.thinkbiganalytics.com/">Think Big Analytics</a> has been helping innovative companies <em>Think Big</em> with big data since 2010. They were acquired by <a href="http://www.teradata.com/">Teradata</a> in 2014 as the world’s first pure-play big data services firm. They're big thinkers about big data – harnessing its power, unlocking its potential, managing the complexities, mastering the possibilities and synchronizing myriad technologies so businesses can move from insight to action. Their passion is deep data science and advanced data engineering that’s focused on generating business value from big data.</p> <p>Jack McCush is the Principal Data Scientist at Think Big. In this role, he is often leading Data Science projects for organizations that are either leaders in the digital space or undergoing digital transformations. Much of the financial benefits of Data Science are realized by organization incorporating new and varied digital data and emerging technologies with their legacy data &amp; analytics infrastructure.</p> <p>Jack will be speaking at the <a href="https://martech.zone/marketing-metrics-analytics-summit/">Marketing Metrics and Analytics Summit</a> on Sept 26-27, 2017 in Chicago, IL!</p> <p>Jack has helped define, build, test and deploy solutions in the area of <em>Search, NLP, Text Classification, Named Entity Recognition, Image Classification, Recommender Systems, Customer Segmentation</em> and <em>Uplift Modeling</em>.</p> <p>These capabilities improve the productivity of almost any Data Science team, however, some of Jack’s biggest successes come when he has helped his clients automate the last mile of Data Science.</p> <p>Jack has helped his customer build model publishing and management frameworks and integrate them into the data science workflow. The days of waiting weeks or months for a model to be put into production is in the past. These frameworks also incorporate model performance monitoring and automated retraining to allow the Data Scientist to be at maximum productivity.</p> <p>Think Big Analytics provides enterprise customers with:</p> <ul> <li>Big data strategy - roadmaps that prioritize the possible to create more value, and much sooner than you would expect.</li> <li>Data engineering - solution design and delivery aligned to core business objectives.</li> <li>Data science - deeper questions and new approaches to solve existing problems and seize new opportunities.</li> <li>Managed services and training - management and optimization of big data systems to improve performance; plus training to increase organizational adoption</li> </ul> Special Guest: Jack McCush.

Think Big Analytics has been helping innovative companies Think Big with big data since 2010. They were acquired by Teradata in 2014 as the world’s first pure-play big data services firm. They're big thinkers about big data – harnessing its power, unlocking its potential, managing the complexities, mastering the possibilities and synchronizing myriad technologies so businesses can move from insight to action. Their passion is deep data science and advanced data engineering that’s focused on generating business value from big data.

Jack McCush is the Principal Data Scientist at Think Big. In this role, he is often leading Data Science projects for organizations that are either leaders in the digital space or undergoing digital transformations. Much of the financial benefits of Data Science are realized by organization incorporating new and varied digital data and emerging technologies with their legacy data & analytics infrastructure.

These capabilities improve the productivity of almost any Data Science team, however, some of Jack’s biggest successes come when he has helped his clients automate the last mile of Data Science.

Jack has helped his customer build model publishing and management frameworks and integrate them into the data science workflow. The days of waiting weeks or months for a model to be put into production is in the past. These frameworks also incorporate model performance monitoring and automated retraining to allow the Data Scientist to be at maximum productivity.

Think Big Analytics provides enterprise customers with:

Big data strategy - roadmaps that prioritize the possible to create more value, and much sooner than you would expect.

Marketing Metrics and Analytics Summit — Beyond demonstrating that marketing really works, the right metrics and analytics campaigns, programs, and strategies can provide insights that inspire impactful marketing decisions, leading to profit and revenue growth. Sitting at the burgeoning intersection of marketing and data science, IEN’s Marketing Metrics & Analytics Summit will provide you with all the practical know-how you need to take your organization’s marketing measurement game to the next level.

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Think Big Analytics has been helping innovative companies Think Big with big data since 2010. They were acquired by Teradata in 2014 as the world’s first pure-play big data services firm. They're big thinkers about big data – harnessing its power, unlocking its potential, managing the complexities, mastering the possibilities and synchronizing myriad technologies so businesses can move from insight to action. Their passion is deep data science and advanced data engineering that’s focused on generating business value from big data.

Jack McCush is the Principal Data Scientist at Think Big. In this role, he is often leading Data Science projects for organizations that are either leaders in the digital space or undergoing digital transformations. Much of the financial benefits of Data Science are realized by organization incorporating new and varied digital data and emerging technologies with their legacy data & analytics infrastructure.

These capabilities improve the productivity of almost any Data Science team, however, some of Jack’s biggest successes come when he has helped his clients automate the last mile of Data Science.

Jack has helped his customer build model publishing and management frameworks and integrate them into the data science workflow. The days of waiting weeks or months for a model to be put into production is in the past. These frameworks also incorporate model performance monitoring and automated retraining to allow the Data Scientist to be at maximum productivity.

Think Big Analytics provides enterprise customers with:

Big data strategy - roadmaps that prioritize the possible to create more value, and much sooner than you would expect.

Marketing Metrics and Analytics Summit — Beyond demonstrating that marketing really works, the right metrics and analytics campaigns, programs, and strategies can provide insights that inspire impactful marketing decisions, leading to profit and revenue growth. Sitting at the burgeoning intersection of marketing and data science, IEN’s Marketing Metrics & Analytics Summit will provide you with all the practical know-how you need to take your organization’s marketing measurement game to the next level.

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Episode 99: Asheesh Jain of Relevance: Content Marketing and Promotion Strategieshttps://interviews.martech.zone/99
ab20767b55332baf3b618becd12fe1f9Thu, 17 Aug 2017 16:00:00 -0400Douglas KarrfullDouglas KarrAn Interview with Asheesh Jain and Chad Politt26:12no<p>Asheesh Jain is the CEO of <a href="http://relevance.com/">Relevance.com</a> the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. He is an expert digital marketing strategist with more than fifteen years executive experience in leading a digital marketing agency. </p> <p><a href="http://www.chadpollitt.com/">Chad Pollitt</a> has been creating profitable online campaigns for over 15 years for some of the World's most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.</p> <p>In this podcast, we discuss Relevance and its transition to a premiere publication on content marketing and strategies. Chad's expertise is on native advertising and content promotion so we discuss the nuances of native and content. We walk through paid, owned, and earned media, their relationship to the sales cycle, and the channels they deliver on.</p> Special Guests: Asheesh Jain and Chad Pollitt.
Asheesh Jain is the CEO of Relevance.com the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. He is an expert digital marketing strategist with more than fifteen years executive experience in leading a digital marketing agency.

Chad Pollitt has been creating profitable online campaigns for over 15 years for some of the World's most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.

In this podcast, we discuss Relevance and its transition to a premiere publication on content marketing and strategies. Chad's expertise is on native advertising and content promotion so we discuss the nuances of native and content. We walk through paid, owned, and earned media, their relationship to the sales cycle, and the channels they deliver on.

Special Guests: Asheesh Jain and Chad Pollitt.

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Asheesh Jain is the CEO of Relevance.com the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. He is an expert digital marketing strategist with more than fifteen years executive experience in leading a digital marketing agency.

Chad Pollitt has been creating profitable online campaigns for over 15 years for some of the World's most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.

In this podcast, we discuss Relevance and its transition to a premiere publication on content marketing and strategies. Chad's expertise is on native advertising and content promotion so we discuss the nuances of native and content. We walk through paid, owned, and earned media, their relationship to the sales cycle, and the channels they deliver on.

Special Guests: Asheesh Jain and Chad Pollitt.

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Episode 98: Jeremy Bloom of Integrate Discusses Demand Marketing and MarTech Leadershiphttps://interviews.martech.zone/98
6e11c48f49b33c86d3719e721581e64aFri, 28 Jul 2017 15:00:00 -0400Douglas KarrfullDouglas KarrAn Interview with CEO Jeremy Bloom of Integrate18:30no<p>Unique amongst his peers, CEO Jeremy Bloom was a professional athlete. I don't believe there's another leader in our space that was a Hall-of-Fame inductee, three-time world champion, two-time Olympian and eleven-time World Cup gold medalist.</p> <p>Jeremy was an All-American at the University of Colorado and a 5th round draft pick to the Philadelphia Eagles. He also played for the Pittsburgh Steelers. He shares how his upbringing and attitude led to his competitive success, entrepreneurial success, and managerial style of leadership.</p> <p>Integrate made the news of recent, by tripling revenue, continuing a history of being cashflow positive, and <a href="https://www.integrate.com/blog/4-martech-ceos-bet-integrates-success"> building an investment team</a> that consists of some of the largest names in the MarTech industry - including Scott Dorsey, Reggie Bradford, Dan Springer, and David Karnstedt.</p> <p>Integrate is a cloud-based, customer generation platform that utilizes artificial intelligence to score and predict sales opportunities. They orchestrate the entire top of the funnel and are expanding their platform into display advertising as well.</p> Special Guest: Jeremy Bloom.
Unique amongst his peers, CEO Jeremy Bloom was a professional athlete. I don't believe there's another leader in our space that was a Hall-of-Fame inductee, three-time world champion, two-time Olympian and eleven-time World Cup gold medalist.

Jeremy was an All-American at the University of Colorado and a 5th round draft pick to the Philadelphia Eagles. He also played for the Pittsburgh Steelers. He shares how his upbringing and attitude led to his competitive success, entrepreneurial success, and managerial style of leadership.

Integrate made the news of recent, by tripling revenue, continuing a history of being cashflow positive, and building an investment team that consists of some of the largest names in the MarTech industry - including Scott Dorsey, Reggie Bradford, Dan Springer, and David Karnstedt.

Integrate is a cloud-based, customer generation platform that utilizes artificial intelligence to score and predict sales opportunities. They orchestrate the entire top of the funnel and are expanding their platform into display advertising as well.

Special Guest: Jeremy Bloom.

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Unique amongst his peers, CEO Jeremy Bloom was a professional athlete. I don't believe there's another leader in our space that was a Hall-of-Fame inductee, three-time world champion, two-time Olympian and eleven-time World Cup gold medalist.

Jeremy was an All-American at the University of Colorado and a 5th round draft pick to the Philadelphia Eagles. He also played for the Pittsburgh Steelers. He shares how his upbringing and attitude led to his competitive success, entrepreneurial success, and managerial style of leadership.

Integrate made the news of recent, by tripling revenue, continuing a history of being cashflow positive, and building an investment team that consists of some of the largest names in the MarTech industry - including Scott Dorsey, Reggie Bradford, Dan Springer, and David Karnstedt.

Integrate is a cloud-based, customer generation platform that utilizes artificial intelligence to score and predict sales opportunities. They orchestrate the entire top of the funnel and are expanding their platform into display advertising as well.

Special Guest: Jeremy Bloom.

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Episode 97: Sage Advice from a 40 Year Marketing Career - Joel Bookhttps://interviews.martech.zone/97
5fa98c3f26d0ca6f14d38b5c01cee1feThu, 20 Jul 2017 01:00:00 -0400Douglas KarrfullDouglas KarrAn Interview with ExactTarget and Salesforce Executive Joel Book40:19no<p>When you look up the definition of sage advice, it states <em>proceeding from or characterized by wisdom, prudence, and good judgment. </em>This defines the career of Joel Book. In my tenure at ExactTarget, my path crossed with Joel throughout events, prospect meetings, and client discussions... and I'm a better person and marketer for knowing him.</p> <p>Joel is the Director of Digital Marketing Insight for Salesforce. As a founding member of the Marketing Insights team for the Salesforce Marketing Cloud, Joel teaches companies how to use customer data, digital media, and marketing automation technology to deliver a seamless customer experience across online and offline channels.</p> <p>Joel's optimism is both undying and contagious. He never stopped pushing the importance of email, the importance of measurement, and the importance of being a student every day of your career. Joel was one of the first senior marketers that I worked with that also understood the impact of his work on sales. If Joel could just take the time to educate and inspire a prospect, he knew they would close when they understood the opportunity in front of them.</p> <p>In fact, I shared how great this interview was with another colleague who worked in sales at ExactTarget. He chuckled and said the best customers he closed were the ones that just walked out of Joel's sessions. </p> <p>A few weeks ago, I saw Joel on the Circle in downtown Indianapolis and pulled over. I asked him if I could get him onto the podcast and he immediately agreed with all the enthusiasm I experienced when working with him. Imagine my surprise to find out that Joel was also <a href="Director%20of%20Digital%20Marketing%20Insight">leaving Salesforce</a>. That made the importance of this podcast twice as important.</p> <p>PS: Please notice I didn't say <em>retirement</em>. While I have little doubt that Joel looks forward to less time in airports and more time with his family, I also still hear the passion in his voice as he speaks about our industry. I hope and believe we'll hear from him again.</p> Special Guest: Joel Book.
When you look up the definition of sage advice, it states proceeding from or characterized by wisdom, prudence, and good judgment. This defines the career of Joel Book. In my tenure at ExactTarget, my path crossed with Joel throughout events, prospect meetings, and client discussions... and I'm a better person and marketer for knowing him.

Joel is the Director of Digital Marketing Insight for Salesforce. As a founding member of the Marketing Insights team for the Salesforce Marketing Cloud, Joel teaches companies how to use customer data, digital media, and marketing automation technology to deliver a seamless customer experience across online and offline channels.

Joel's optimism is both undying and contagious. He never stopped pushing the importance of email, the importance of measurement, and the importance of being a student every day of your career. Joel was one of the first senior marketers that I worked with that also understood the impact of his work on sales. If Joel could just take the time to educate and inspire a prospect, he knew they would close when they understood the opportunity in front of them.

In fact, I shared how great this interview was with another colleague who worked in sales at ExactTarget. He chuckled and said the best customers he closed were the ones that just walked out of Joel's sessions.

A few weeks ago, I saw Joel on the Circle in downtown Indianapolis and pulled over. I asked him if I could get him onto the podcast and he immediately agreed with all the enthusiasm I experienced when working with him. Imagine my surprise to find out that Joel was also leaving Salesforce. That made the importance of this podcast twice as important.

PS: Please notice I didn't say retirement. While I have little doubt that Joel looks forward to less time in airports and more time with his family, I also still hear the passion in his voice as he speaks about our industry. I hope and believe we'll hear from him again.

Special Guest: Joel Book.

]]>
When you look up the definition of sage advice, it states proceeding from or characterized by wisdom, prudence, and good judgment. This defines the career of Joel Book. In my tenure at ExactTarget, my path crossed with Joel throughout events, prospect meetings, and client discussions... and I'm a better person and marketer for knowing him.

Joel is the Director of Digital Marketing Insight for Salesforce. As a founding member of the Marketing Insights team for the Salesforce Marketing Cloud, Joel teaches companies how to use customer data, digital media, and marketing automation technology to deliver a seamless customer experience across online and offline channels.

Joel's optimism is both undying and contagious. He never stopped pushing the importance of email, the importance of measurement, and the importance of being a student every day of your career. Joel was one of the first senior marketers that I worked with that also understood the impact of his work on sales. If Joel could just take the time to educate and inspire a prospect, he knew they would close when they understood the opportunity in front of them.

In fact, I shared how great this interview was with another colleague who worked in sales at ExactTarget. He chuckled and said the best customers he closed were the ones that just walked out of Joel's sessions.

A few weeks ago, I saw Joel on the Circle in downtown Indianapolis and pulled over. I asked him if I could get him onto the podcast and he immediately agreed with all the enthusiasm I experienced when working with him. Imagine my surprise to find out that Joel was also leaving Salesforce. That made the importance of this podcast twice as important.

PS: Please notice I didn't say retirement. While I have little doubt that Joel looks forward to less time in airports and more time with his family, I also still hear the passion in his voice as he speaks about our industry. I hope and believe we'll hear from him again.

Special Guest: Joel Book.

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Episode 96: Quantifi: How Chatbots and AI Will Help Marketers with Experimentationhttps://interviews.martech.zone/96
2f072e07ecafa4c7f34df17d4d08c954Fri, 14 Jul 2017 22:00:00 -0400Douglas KarrfullDouglas KarrAn Interview with CEO R.J. Talyor of Quantifi35:02no<p>It's always great to have guests stop by the studio to do a podcast with us, and this week was no different as we were joined by R.J. Talyor and Liz Prugh.</p> <ul> <li>R.J. Talyor is the CEO &amp; Founder of Quantifi.ai, the digital marketing R&amp;D platform for social ads. R. J. previously led product teams ExactTarget (we worked together on a couple of projects!) and Salesforce. R.J. always carries chapstick with him. </li> <li>Liz Prugh is a tech geek, geek in general, and always aspiring #fiercefemale. Liz is managing editor for <a title="Podcast" href="https://soundcloud.com/thenewnewthing">The New New Thing</a> and previously worked for ExactTarget and Salesforce in marketing and customer success. Liz is also the co-creator of pop culture site PureFandom.com and channels her inner-nerd by hosting and moderating comic cons across the country.</li> </ul> <p>In this episode, we discuss marketing experimentation and its challenges. <a href="https://martech.zone/quantifi-ai-ad-experiments/">Quantifi</a> is a marketing R&amp;D platform for social media ads, unleashing the power of artificial intelligence to discover the audiences, channels and creative needed to drive growth for brands. The platform currently supports Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Reddit<em> </em>and is open to ecommerce companies who are serious about their social advertising.</p> <p>The plethora of targeting options, ongoing changes to social advertising platforms, and the number of social advertising channels are all challenging marketers. It's not a surprise that most aren't able to keep up and are not seeing the return on social advertising campaigns they could be realizing.</p> <p>Quantifi is the solution to turn this around, providing a chatbot experience that's always up on the latest changes to the social ad platforms it serves. The bot utilizes artificial intelligence and machine learning to run experiments for its users.</p> Special Guests: Liz Prugh and R.J. Talyor.
It's always great to have guests stop by the studio to do a podcast with us, and this week was no different as we were joined by R.J. Talyor and Liz Prugh.

R.J. Talyor is the CEO & Founder of Quantifi.ai, the digital marketing R&D platform for social ads. R. J. previously led product teams ExactTarget (we worked together on a couple of projects!) and Salesforce. R.J. always carries chapstick with him.

Liz Prugh is a tech geek, geek in general, and always aspiring #fiercefemale. Liz is managing editor for The New New Thing and previously worked for ExactTarget and Salesforce in marketing and customer success. Liz is also the co-creator of pop culture site PureFandom.com and channels her inner-nerd by hosting and moderating comic cons across the country.

In this episode, we discuss marketing experimentation and its challenges. Quantifi is a marketing R&D platform for social media ads, unleashing the power of artificial intelligence to discover the audiences, channels and creative needed to drive growth for brands. The platform currently supports Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Redditand is open to ecommerce companies who are serious about their social advertising.

The plethora of targeting options, ongoing changes to social advertising platforms, and the number of social advertising channels are all challenging marketers. It's not a surprise that most aren't able to keep up and are not seeing the return on social advertising campaigns they could be realizing.

Quantifi is the solution to turn this around, providing a chatbot experience that's always up on the latest changes to the social ad platforms it serves. The bot utilizes artificial intelligence and machine learning to run experiments for its users.

Special Guests: Liz Prugh and R.J. Talyor.

Links:

Quantifi — Quantifi makes experimentation possible by making it faster and cheaper to try new channels, target niche audiences and discover new strategies. Experimentation helps you find what works with scientific precision. Grow your bottom line by investing your budget in what’s proven to work.

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It's always great to have guests stop by the studio to do a podcast with us, and this week was no different as we were joined by R.J. Talyor and Liz Prugh.

R.J. Talyor is the CEO & Founder of Quantifi.ai, the digital marketing R&D platform for social ads. R. J. previously led product teams ExactTarget (we worked together on a couple of projects!) and Salesforce. R.J. always carries chapstick with him.

Liz Prugh is a tech geek, geek in general, and always aspiring #fiercefemale. Liz is managing editor for The New New Thing and previously worked for ExactTarget and Salesforce in marketing and customer success. Liz is also the co-creator of pop culture site PureFandom.com and channels her inner-nerd by hosting and moderating comic cons across the country.

In this episode, we discuss marketing experimentation and its challenges. Quantifi is a marketing R&D platform for social media ads, unleashing the power of artificial intelligence to discover the audiences, channels and creative needed to drive growth for brands. The platform currently supports Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Redditand is open to ecommerce companies who are serious about their social advertising.

The plethora of targeting options, ongoing changes to social advertising platforms, and the number of social advertising channels are all challenging marketers. It's not a surprise that most aren't able to keep up and are not seeing the return on social advertising campaigns they could be realizing.

Quantifi is the solution to turn this around, providing a chatbot experience that's always up on the latest changes to the social ad platforms it serves. The bot utilizes artificial intelligence and machine learning to run experiments for its users.

Special Guests: Liz Prugh and R.J. Talyor.

Links:

Quantifi — Quantifi makes experimentation possible by making it faster and cheaper to try new channels, target niche audiences and discover new strategies. Experimentation helps you find what works with scientific precision. Grow your bottom line by investing your budget in what’s proven to work.

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Episode 95: The Evolution of Ecommerce: Interview with Randy Stocklin, One Ventureshttps://interviews.martech.zone/95
e061410e956b9733eabc7ed41e84a4f3Mon, 03 Jul 2017 12:00:00 -0400Douglas KarrfullDouglas KarrThe CEO and Co-Founder of One Click Ventures Discusses Marketing for Ecommerce32:20noRandy and Angie Stocklin started <a title="One Click Ventures" href="https://www.oneclickventures.com/">One Click</a> from their home office with the idea of offering people a convenient and affordable way to buy eyewear online. Since that time, they've built a team that's passionate about their customers and created a culture founded on strong core values, which has resulted in One Click being named one of the Best Places to Work in Indiana for four consecutive years. In the process, they've also been recognized as one of the fastest-growing ecommerce businesses in the Midwest. Their mission is to be the world's most people-focused eyewear company. One Click is an innovative e-tailer that sells eyewear across the <a class="" href="http://readers.com/">Readers.com</a>, <a title="Sunglass Wareshouse" href="http://www.sunglasswarehouse.com/">Sunglass Warehouse</a>, and <a title="Prescription Glasses Online" href="https://www.felixandiris.com/">felix + iris</a> brands. They're building an amazing company, filled with exceptional human beings who challenge and inspire each other every day. As a leader within the ecommerce industry, I wanted to discuss the evolution of ecommerce with regard to search, social, and overall customer experience. Randy didn't disappoint, having a frank discussion of what used to work, what's changed, and what's essential to the success of an online ecommerce company today. We also discuss the pros and cons of third-party sales through sites like Amazon and Wal-mart. Special Guest: Randy Stocklin.
Randy and Angie Stocklin started One Click from their home office with the idea of offering people a convenient and affordable way to buy eyewear online. Since that time, they've built a team that's passionate about their customers and created a culture founded on strong core values, which has resulted in One Click being named one of the Best Places to Work in Indiana for four consecutive years. In the process, they've also been recognized as one of the fastest-growing ecommerce businesses in the Midwest. Their mission is to be the world's most people-focused eyewear company. One Click is an innovative e-tailer that sells eyewear across the Readers.com, Sunglass Warehouse, and felix + iris brands. They're building an amazing company, filled with exceptional human beings who challenge and inspire each other every day. As a leader within the ecommerce industry, I wanted to discuss the evolution of ecommerce with regard to search, social, and overall customer experience. Randy didn't disappoint, having a frank discussion of what used to work, what's changed, and what's essential to the success of an online ecommerce company today. We also discuss the pros and cons of third-party sales through sites like Amazon and Wal-mart.

Special Guest: Randy Stocklin.

]]>
Randy and Angie Stocklin started One Click from their home office with the idea of offering people a convenient and affordable way to buy eyewear online. Since that time, they've built a team that's passionate about their customers and created a culture founded on strong core values, which has resulted in One Click being named one of the Best Places to Work in Indiana for four consecutive years. In the process, they've also been recognized as one of the fastest-growing ecommerce businesses in the Midwest. Their mission is to be the world's most people-focused eyewear company. One Click is an innovative e-tailer that sells eyewear across the Readers.com, Sunglass Warehouse, and felix + iris brands. They're building an amazing company, filled with exceptional human beings who challenge and inspire each other every day. As a leader within the ecommerce industry, I wanted to discuss the evolution of ecommerce with regard to search, social, and overall customer experience. Randy didn't disappoint, having a frank discussion of what used to work, what's changed, and what's essential to the success of an online ecommerce company today. We also discuss the pros and cons of third-party sales through sites like Amazon and Wal-mart.

Special Guest: Randy Stocklin.

]]>
Episode 94: Email Signature Marketing: Interview with Bryan Wade, CEO of Sigstr https://interviews.martech.zone/94
979fadfb10aa6c3ebc0bf1b0a98c2a45Wed, 21 Jun 2017 20:15:00 -0400Douglas KarrfullDouglas KarrSigstr is the Leading Email Signature Marketing Platform37:32no<p>Over the last 12 years, Bryan has lived in the world of email. Bryan helped grow ExactTarget, the email marketing giant that would later be acquired by Salesforce, serving as the VP of Email Products. He then joined the leadership team as the SVP &amp; Chief Product Officer at Salesforce Marketing Cloud.</p> <p>Bryan is now the CEO of <a title="Email Signature Platform" href="https://www.sigstr.com/">Sigstr</a>, an Indianapolis-based email signature marketing platform. Sigstr provides an amazing platform for companies to manage their employees' email signatures and insert dynamic, targeted content to communicate effectively both internally and externally. </p> <p>Sigstr integrates with leading CRMs to even segment and personalize the messages. The solution is incredibly affordable and great for every business - large or small. It integrates seamlessly with both Exchange and Gmail, the two largest providers of corporate email services.</p> <p>Bryan discusses his history - from getting his degree in MIS, his work as a CRM consultant, his rise in ExactTarget and Salesforce, and all leading to his taking the helm of Sigstr. He shares some incredible advice that you won't want to miss.</p> <p>Sigstr recently <a title="Email Signature ABM" href="http://www.businesswire.com/news/home/20170516005135/en/Sigstr-Launches-Account-Based-Marketing-Employee-Email">launched an ABM feature</a>, a feature that allows marketers to target accounts, industries or regions with specific content (and clickable CTAs) in employee email signatures. </p> Special Guest: Bryan Wade.
Over the last 12 years, Bryan has lived in the world of email. Bryan helped grow ExactTarget, the email marketing giant that would later be acquired by Salesforce, serving as the VP of Email Products. He then joined the leadership team as the SVP & Chief Product Officer at Salesforce Marketing Cloud.

Bryan is now the CEO of Sigstr, an Indianapolis-based email signature marketing platform. Sigstr provides an amazing platform for companies to manage their employees' email signatures and insert dynamic, targeted content to communicate effectively both internally and externally.

Sigstr integrates with leading CRMs to even segment and personalize the messages. The solution is incredibly affordable and great for every business - large or small. It integrates seamlessly with both Exchange and Gmail, the two largest providers of corporate email services.

Bryan discusses his history - from getting his degree in MIS, his work as a CRM consultant, his rise in ExactTarget and Salesforce, and all leading to his taking the helm of Sigstr. He shares some incredible advice that you won't want to miss.

]]>
Over the last 12 years, Bryan has lived in the world of email. Bryan helped grow ExactTarget, the email marketing giant that would later be acquired by Salesforce, serving as the VP of Email Products. He then joined the leadership team as the SVP & Chief Product Officer at Salesforce Marketing Cloud.

Bryan is now the CEO of Sigstr, an Indianapolis-based email signature marketing platform. Sigstr provides an amazing platform for companies to manage their employees' email signatures and insert dynamic, targeted content to communicate effectively both internally and externally.

Sigstr integrates with leading CRMs to even segment and personalize the messages. The solution is incredibly affordable and great for every business - large or small. It integrates seamlessly with both Exchange and Gmail, the two largest providers of corporate email services.

Bryan discusses his history - from getting his degree in MIS, his work as a CRM consultant, his rise in ExactTarget and Salesforce, and all leading to his taking the helm of Sigstr. He shares some incredible advice that you won't want to miss.

]]>
Episode 93: Account-Based Marketing: Interview with Justin Gray, CEO of LeadMDhttps://interviews.martech.zone/93
b8a849fe26a9413dc36b6ad47dde7508Tue, 30 May 2017 18:00:00 -0400Douglas KarrfullDouglas KarrJustin Gray is the CEO of LeadMD, Marketing Automation Consultants34:39no<p>Justin Gray is a serial entrepreneur serving currently as the CEO and founder of <a title="Marketing Automation Consultants" href="https://www.leadmd.com/">LeadMD</a>, the world’s largest marketing automation consultancy having implemented over half of the Marketo user base.</p> <p>In our interview, we specifically discuss Account-Based Marketing, a Business-to-Business marketing strategy that's exploded in popularity the last couple years and is being implemented by most, if not all, enterprise B2B companies. Is it a silver bullet? Is it hype? Tune into our fantastic discussion.</p> <p>More about Justin Gray:</p> <p>Justin has made a career of launching successful companies and scaling them to success. In addition to LeadMD, Justin is also the Co-Founder of PaidSuite, a SaaS payment technology provider, and Greyson Organics, an organic farm in rural Missouri which he co-owns with his father.</p> <p>Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship and modern day marketing. As a recognized speaker, Justin has been published over 300 times in industry publications and holds featured contributor statuses with Inc., Entrepreneur, TechCrunch and others. </p> Special Guest: Justin Gray.
Justin Gray is a serial entrepreneur serving currently as the CEO and founder of LeadMD, the world’s largest marketing automation consultancy having implemented over half of the Marketo user base.

In our interview, we specifically discuss Account-Based Marketing, a Business-to-Business marketing strategy that's exploded in popularity the last couple years and is being implemented by most, if not all, enterprise B2B companies. Is it a silver bullet? Is it hype? Tune into our fantastic discussion.

More about Justin Gray:

Justin has made a career of launching successful companies and scaling them to success. In addition to LeadMD, Justin is also the Co-Founder of PaidSuite, a SaaS payment technology provider, and Greyson Organics, an organic farm in rural Missouri which he co-owns with his father.

Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship and modern day marketing. As a recognized speaker, Justin has been published over 300 times in industry publications and holds featured contributor statuses with Inc., Entrepreneur, TechCrunch and others.

Special Guest: Justin Gray.

]]>
Justin Gray is a serial entrepreneur serving currently as the CEO and founder of LeadMD, the world’s largest marketing automation consultancy having implemented over half of the Marketo user base.

In our interview, we specifically discuss Account-Based Marketing, a Business-to-Business marketing strategy that's exploded in popularity the last couple years and is being implemented by most, if not all, enterprise B2B companies. Is it a silver bullet? Is it hype? Tune into our fantastic discussion.

More about Justin Gray:

Justin has made a career of launching successful companies and scaling them to success. In addition to LeadMD, Justin is also the Co-Founder of PaidSuite, a SaaS payment technology provider, and Greyson Organics, an organic farm in rural Missouri which he co-owns with his father.

Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship and modern day marketing. As a recognized speaker, Justin has been published over 300 times in industry publications and holds featured contributor statuses with Inc., Entrepreneur, TechCrunch and others.

Special Guest: Justin Gray.

]]>
Episode 92: Podcast Engagement and Growth: Interview with Chris Spanglehttps://interviews.martech.zone/92
3393b5a4d7c170c6cbde07df8c1644ebTue, 23 May 2017 16:00:00 -0400Douglas KarrfullDouglas KarrChris Spangle is an Expert Who Builds Audio Engagement55:51noChris Spangle is the web director for a nationally syndicated morning show. He previously worked in politics for many years as a producer at a news talk station, WXNT, and then as the Executive Director of the Libertarian Party of Indiana. He went on to work in marketing for the Englehart Group and the Advocates for Self-Government. He is now the web director of a nationally syndicated radio show. He is the publisher and editor of We Are Libertarians, a news site and podcast that covers national and Indiana politics from the libertarian perspective. He is the founder of the We Are Libertarians Radio Network, which brings you podcasts about life, liberty, and the pursuit of happiness. Chris also served as the Chairman of the Board of Free Enterprise Schools, a nonprofit dedicated to expanding school choice. His favorite charity is Rupert’s Kids. Special Guest: Chris Spangle.
Chris Spangle is the web director for a nationally syndicated morning show. He previously worked in politics for many years as a producer at a news talk station, WXNT, and then as the Executive Director of the Libertarian Party of Indiana. He went on to work in marketing for the Englehart Group and the Advocates for Self-Government. He is now the web director of a nationally syndicated radio show. He is the publisher and editor of We Are Libertarians, a news site and podcast that covers national and Indiana politics from the libertarian perspective. He is the founder of the We Are Libertarians Radio Network, which brings you podcasts about life, liberty, and the pursuit of happiness. Chris also served as the Chairman of the Board of Free Enterprise Schools, a nonprofit dedicated to expanding school choice. His favorite charity is Rupert’s Kids.

Special Guest: Chris Spangle.

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Chris Spangle is the web director for a nationally syndicated morning show. He previously worked in politics for many years as a producer at a news talk station, WXNT, and then as the Executive Director of the Libertarian Party of Indiana. He went on to work in marketing for the Englehart Group and the Advocates for Self-Government. He is now the web director of a nationally syndicated radio show. He is the publisher and editor of We Are Libertarians, a news site and podcast that covers national and Indiana politics from the libertarian perspective. He is the founder of the We Are Libertarians Radio Network, which brings you podcasts about life, liberty, and the pursuit of happiness. Chris also served as the Chairman of the Board of Free Enterprise Schools, a nonprofit dedicated to expanding school choice. His favorite charity is Rupert’s Kids.

Special Guest: Chris Spangle.

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Episode 91: Global Social Media Marketing: Interview with Amy Heiss of Dell https://interviews.martech.zone/91
5b1a3b7358c2953ab23c01b623bc0109Tue, 16 May 2017 17:00:00 -0400Douglas KarrfullDouglas KarrAmy Heiss is the Director of Social Media Training and Activation at Dell25:16no<p>Last week was an amazing week at <a title="Dell Conference" href="http://www.dellemcworld.com/">Dell EMC World</a> where I co-hosted several upcoming podcasts called <a title="Dell Podcast" href="https://www.delltechnologies.com/en-us/perspectives/podcasts/luminaries.htm">Luminaries - Talking to the Brightest Mind in Tech</a>, a Dell Podcast that I've been hired to assist with. </p> <p>I took advantage of the time to meet many of the amazing marketing staff at Dell Technologies and its global family of brands - Dell, DellEMC, VMware, RSA, Pivotal, SecureWorks, and Virtusstream. The company spans technology - from consumer hardware, business hardware, development, security, virtualization, and cloud products.</p> <p>Amy is a 14 year veteran of the company, bringing her Learning and Development degree to the company, then moving from Learning and Development, to social media monitoring, now to employee advocacy. Amy is on a team of 6 driving employee advocacy with 140,000 employees globally under the Dell umbrella.</p> <p>Dell's work with employees is unique. They built a social media command center before many other companies and were way ahead of the curve. Amy reveals how her team educated executives on the importance of the impact of social media, why they utilize social data rather than user forums, how they wrote a simple 5-point social media policy, and how they help their employees build their own brand in the effort to drive corporate branding.</p> <p>This is an incredible interview with tons of actionable data and insight. I'm so thankful for being introduced to Amy at the recommendation of <a title="Mark Schaefer" href="https://www.businessesgrow.com/">Mark Schaefer</a>.</p> Special Guest: Amy Heiss.
Last week was an amazing week at Dell EMC World where I co-hosted several upcoming podcasts called Luminaries - Talking to the Brightest Mind in Tech, a Dell Podcast that I've been hired to assist with.

I took advantage of the time to meet many of the amazing marketing staff at Dell Technologies and its global family of brands - Dell, DellEMC, VMware, RSA, Pivotal, SecureWorks, and Virtusstream. The company spans technology - from consumer hardware, business hardware, development, security, virtualization, and cloud products.

Amy is a 14 year veteran of the company, bringing her Learning and Development degree to the company, then moving from Learning and Development, to social media monitoring, now to employee advocacy. Amy is on a team of 6 driving employee advocacy with 140,000 employees globally under the Dell umbrella.

Dell's work with employees is unique. They built a social media command center before many other companies and were way ahead of the curve. Amy reveals how her team educated executives on the importance of the impact of social media, why they utilize social data rather than user forums, how they wrote a simple 5-point social media policy, and how they help their employees build their own brand in the effort to drive corporate branding.

This is an incredible interview with tons of actionable data and insight. I'm so thankful for being introduced to Amy at the recommendation of Mark Schaefer.

I took advantage of the time to meet many of the amazing marketing staff at Dell Technologies and its global family of brands - Dell, DellEMC, VMware, RSA, Pivotal, SecureWorks, and Virtusstream. The company spans technology - from consumer hardware, business hardware, development, security, virtualization, and cloud products.

Amy is a 14 year veteran of the company, bringing her Learning and Development degree to the company, then moving from Learning and Development, to social media monitoring, now to employee advocacy. Amy is on a team of 6 driving employee advocacy with 140,000 employees globally under the Dell umbrella.

Dell's work with employees is unique. They built a social media command center before many other companies and were way ahead of the curve. Amy reveals how her team educated executives on the importance of the impact of social media, why they utilize social data rather than user forums, how they wrote a simple 5-point social media policy, and how they help their employees build their own brand in the effort to drive corporate branding.

This is an incredible interview with tons of actionable data and insight. I'm so thankful for being introduced to Amy at the recommendation of Mark Schaefer.

Special Guest: Amy Heiss.

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Episode 90: Corporate Social Networks: Gina Bianchini, CEO and Founder of Mighty Networkshttps://interviews.martech.zone/90
e1a85e3ab93359572049e0364b7591b7Tue, 25 Apr 2017 19:00:00 -0400Douglas KarrfullDouglas KarrAn Interview with the CEO and Founder of Mighty Networks41:43no<p>Douglas Karr interviews Gina Bianchini, the Founder &amp; CEO of <a href="https://mightynetworks.com/">Mighty Networks</a>. Mighty Networks takes direct aim at ordinary groups with a new social network totally re-imagined for deep interests on mobile.</p> <p>Anyone can create a Mighty Network for free. It’s easy to get started and when you invite members in, you’ll instantly see people near you, by the topics you choose, and the categories you define. Everything for your interest is in one place, with content and conversations that never get lost.</p> <p>Learn how Mighty Networks got started, why it makes sense for your brand, and learn about some of the amazing communities that have skyrocketed within the Mighty Network!</p> <p>Before Mighty Networks, Gina and Marc Andreessen co-founded Ning, a pioneering social platform for niche networks online. Under her leadership, Ning grew to 90 million people across 300,000 active communities in entertainment, politics, and education.</p> <p>In addition to Mighty Networks, Gina serves on the board of directors of Scripps Networks, which owns HGTV, The Food Network and The Travel Channel. Gina and Mighty Networks have been featured in Fast Company, Bloomberg, Wired, and The New York Times. She has appeared on Charlie Rose, CNBC, and CNN. She grew up in Cupertino, California, graduated with honors from Stanford University, and received her M.B.A from Stanford Business School.</p> Special Guest: Gina Bianchini.
Douglas Karr interviews Gina Bianchini, the Founder & CEO of Mighty Networks. Mighty Networks takes direct aim at ordinary groups with a new social network totally re-imagined for deep interests on mobile.

Anyone can create a Mighty Network for free. It’s easy to get started and when you invite members in, you’ll instantly see people near you, by the topics you choose, and the categories you define. Everything for your interest is in one place, with content and conversations that never get lost.

Learn how Mighty Networks got started, why it makes sense for your brand, and learn about some of the amazing communities that have skyrocketed within the Mighty Network!

Before Mighty Networks, Gina and Marc Andreessen co-founded Ning, a pioneering social platform for niche networks online. Under her leadership, Ning grew to 90 million people across 300,000 active communities in entertainment, politics, and education.

In addition to Mighty Networks, Gina serves on the board of directors of Scripps Networks, which owns HGTV, The Food Network and The Travel Channel. Gina and Mighty Networks have been featured in Fast Company, Bloomberg, Wired, and The New York Times. She has appeared on Charlie Rose, CNBC, and CNN. She grew up in Cupertino, California, graduated with honors from Stanford University, and received her M.B.A from Stanford Business School.

Anyone can create a Mighty Network for free. It’s easy to get started and when you invite members in, you’ll instantly see people near you, by the topics you choose, and the categories you define. Everything for your interest is in one place, with content and conversations that never get lost.

Learn how Mighty Networks got started, why it makes sense for your brand, and learn about some of the amazing communities that have skyrocketed within the Mighty Network!

Before Mighty Networks, Gina and Marc Andreessen co-founded Ning, a pioneering social platform for niche networks online. Under her leadership, Ning grew to 90 million people across 300,000 active communities in entertainment, politics, and education.

In addition to Mighty Networks, Gina serves on the board of directors of Scripps Networks, which owns HGTV, The Food Network and The Travel Channel. Gina and Mighty Networks have been featured in Fast Company, Bloomberg, Wired, and The New York Times. She has appeared on Charlie Rose, CNBC, and CNN. She grew up in Cupertino, California, graduated with honors from Stanford University, and received her M.B.A from Stanford Business School.

Special Guest: Gina Bianchini.

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Episode 89: MarTech Implementation Failures: Tiffany Sauder, President of Element Threehttps://interviews.martech.zone/89
bea51f44ea26560bf03caed314ba517bWed, 05 Apr 2017 17:00:00 -0400Douglas KarrfullDouglas KarrWhy The Martech Solutions You Bought Aren't Getting Used (& How to Change That)29:49noAs the President of a three-time Inc. 5000 company and HubSpot Agency of the Year award-winning agency, Tiffany Sauder understands the challenges with MarTech implementations. Tiffany and I have a very frank conversation on the pitfalls many customers go through in implementing a major marketing technology solution, the issues associated with expectations from a variety of content sources across the digital marketing sphere, and the reality of what companies can do to implement marketing technology successfully.
Business First is the tagline of Element Three, a full-service brand and marketing agency based in Indianapolis that works across channels to solve real business problems for clients who want to be market leaders. Business First is also the axiom that fuels Element Three's President Tiffany Sauder’s own approach to growing an enterprise.
When the former financial analyst took the helm of the company in 2006, Sauder was 24. Over ten years later, she’s catapulted annual revenues by over 950 percent. From coaching executives through the brand considerations of an acquisition to helping them use marketing and sales technology to track marketing performance, Sauder understands that success results from an integrated approach to business, brand, and creativity.
Tiffany has been interviewed by the Harvard Business Review and participated in panels hosted by Ad Age and TechPoint. Special Guest: Tiffany Sauder.
As the President of a three-time Inc. 5000 company and HubSpot Agency of the Year award-winning agency, Tiffany Sauder understands the challenges with MarTech implementations. Tiffany and I have a very frank conversation on the pitfalls many customers go through in implementing a major marketing technology solution, the issues associated with expectations from a variety of content sources across the digital marketing sphere, and the reality of what companies can do to implement marketing technology successfully.

Business First is the tagline of Element Three, a full-service brand and marketing agency based in Indianapolis that works across channels to solve real business problems for clients who want to be market leaders. Business First is also the axiom that fuels Element Three's President Tiffany Sauder’s own approach to growing an enterprise.

When the former financial analyst took the helm of the company in 2006, Sauder was 24. Over ten years later, she’s catapulted annual revenues by over 950 percent. From coaching executives through the brand considerations of an acquisition to helping them use marketing and sales technology to track marketing performance, Sauder understands that success results from an integrated approach to business, brand, and creativity.

Tiffany has been interviewed by the Harvard Business Review and participated in panels hosted by Ad Age and TechPoint.

Special Guest: Tiffany Sauder.

]]>
As the President of a three-time Inc. 5000 company and HubSpot Agency of the Year award-winning agency, Tiffany Sauder understands the challenges with MarTech implementations. Tiffany and I have a very frank conversation on the pitfalls many customers go through in implementing a major marketing technology solution, the issues associated with expectations from a variety of content sources across the digital marketing sphere, and the reality of what companies can do to implement marketing technology successfully.

Business First is the tagline of Element Three, a full-service brand and marketing agency based in Indianapolis that works across channels to solve real business problems for clients who want to be market leaders. Business First is also the axiom that fuels Element Three's President Tiffany Sauder’s own approach to growing an enterprise.

When the former financial analyst took the helm of the company in 2006, Sauder was 24. Over ten years later, she’s catapulted annual revenues by over 950 percent. From coaching executives through the brand considerations of an acquisition to helping them use marketing and sales technology to track marketing performance, Sauder understands that success results from an integrated approach to business, brand, and creativity.

Tiffany has been interviewed by the Harvard Business Review and participated in panels hosted by Ad Age and TechPoint.

Special Guest: Tiffany Sauder.

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Episode 88: Email Deliverability: Interview with Greg Kraios of 250ok https://interviews.martech.zone/88
dd9322539b2a0df972813ab6e798f063Wed, 22 Mar 2017 21:00:00 -0400Douglas KarrfullDouglas KarrFounder Greg Kraios and CTO Ryan Pfenninger 40:13no<p><a title="Email Deliverability Platform" href="https://250ok.com">250ok</a> has skyrocketed onto the email marketing scene as a must-have for serious email marketers to monitor their inbox placement, design their emails, and protect their email reputation.</p> <p>Unfortunately, many marketers don't even realize that they have an email problem. Email service providers tout deliverability as the delivery of an email message to the receiving internet service provider. That message may not have ever made the inbox, though. It often gets delivered directly to the SPAM folder without so much as a notice to the company who sent it.</p> <p>My good friend Greg Kraios has been leading the email deliverability for years - we worked together at ExactTarget in the early days where his leadership and insight into the email industries led to the development of some incredible monitoring tools for the company.</p> <p>Greg dreamed bigger, though, and left the company to pursue his vision of an email platform that was affordable and provided everything a marketer needed to monitor and improve their email deliverability. When Greg brought entrepreneur, investor, and CTO Ryan Pfenninger onboard, that dream became a reality.</p> <p>The team is now growing as is their toolset. </p> Special Guests: Greg Kraios and Ryan Pfenninger.
250ok has skyrocketed onto the email marketing scene as a must-have for serious email marketers to monitor their inbox placement, design their emails, and protect their email reputation.

Unfortunately, many marketers don't even realize that they have an email problem. Email service providers tout deliverability as the delivery of an email message to the receiving internet service provider. That message may not have ever made the inbox, though. It often gets delivered directly to the SPAM folder without so much as a notice to the company who sent it.

My good friend Greg Kraios has been leading the email deliverability for years - we worked together at ExactTarget in the early days where his leadership and insight into the email industries led to the development of some incredible monitoring tools for the company.

Greg dreamed bigger, though, and left the company to pursue his vision of an email platform that was affordable and provided everything a marketer needed to monitor and improve their email deliverability. When Greg brought entrepreneur, investor, and CTO Ryan Pfenninger onboard, that dream became a reality.

The team is now growing as is their toolset.

Special Guests: Greg Kraios and Ryan Pfenninger.

]]>
250ok has skyrocketed onto the email marketing scene as a must-have for serious email marketers to monitor their inbox placement, design their emails, and protect their email reputation.

Unfortunately, many marketers don't even realize that they have an email problem. Email service providers tout deliverability as the delivery of an email message to the receiving internet service provider. That message may not have ever made the inbox, though. It often gets delivered directly to the SPAM folder without so much as a notice to the company who sent it.

My good friend Greg Kraios has been leading the email deliverability for years - we worked together at ExactTarget in the early days where his leadership and insight into the email industries led to the development of some incredible monitoring tools for the company.

Greg dreamed bigger, though, and left the company to pursue his vision of an email platform that was affordable and provided everything a marketer needed to monitor and improve their email deliverability. When Greg brought entrepreneur, investor, and CTO Ryan Pfenninger onboard, that dream became a reality.

The team is now growing as is their toolset.

Special Guests: Greg Kraios and Ryan Pfenninger.

]]>
Episode 87: SaaS Startups and Social Media: Emeric Ernoult, Agorapulse, https://interviews.martech.zone/87
8ed3a8bf4c046715243fe779afe3fba5Mon, 13 Mar 2017 18:00:00 -0400Douglas KarrfullDouglas KarrThe Journey of a Bootstrapped Social Media Marketing Platform Pioneer46:26no<p>Emeric is the co-founder of <a title="Social Media Marketing Platform" href="http://mbsy.co/eernoult/dknewmedia">AgoraPulse</a>, a Social Media Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 5,000 businesses across 180 countries.</p> <p>Since 2000, Emeric has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin, FIA and Microsoft. He is a regular speaker at International conferences such as the AllFAcebook Marketing Conference, Facebook Success Summit and BOLO. He is also an accredited instructor at the Online Marketing Institute.</p> <p>In our interview with Emeric, we discuss the organic road to growth that AgoraPulse has taken, the culture difference the startup has taken without deep VC pockets or investments, and how they succeeded in a very busy <a title="MarTech" href="http://martech.zone">MarTech</a> space.</p> <p>As well, we discuss marketing challenges, the changing social media landscape, and the impact of future technologies like artificial intelligence on social media. </p> <p> </p> Special Guest: Emeric Ernoult.
Emeric is the co-founder of AgoraPulse, a Social Media Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 5,000 businesses across 180 countries.

Since 2000, Emeric has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin, FIA and Microsoft. He is a regular speaker at International conferences such as the AllFAcebook Marketing Conference, Facebook Success Summit and BOLO. He is also an accredited instructor at the Online Marketing Institute.

In our interview with Emeric, we discuss the organic road to growth that AgoraPulse has taken, the culture difference the startup has taken without deep VC pockets or investments, and how they succeeded in a very busy MarTech space.

As well, we discuss marketing challenges, the changing social media landscape, and the impact of future technologies like artificial intelligence on social media.

Special Guest: Emeric Ernoult.

]]>
Emeric is the co-founder of AgoraPulse, a Social Media Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 5,000 businesses across 180 countries.

Since 2000, Emeric has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin, FIA and Microsoft. He is a regular speaker at International conferences such as the AllFAcebook Marketing Conference, Facebook Success Summit and BOLO. He is also an accredited instructor at the Online Marketing Institute.

In our interview with Emeric, we discuss the organic road to growth that AgoraPulse has taken, the culture difference the startup has taken without deep VC pockets or investments, and how they succeeded in a very busy MarTech space.

As well, we discuss marketing challenges, the changing social media landscape, and the impact of future technologies like artificial intelligence on social media.

Special Guest: Emeric Ernoult.

]]>
Episode 86: Beyond the Digital Agency: Aaron Douglas, A Place to Floathttps://interviews.martech.zone/86
45c557632107c8abba4baff28db411e9Mon, 06 Mar 2017 20:00:00 -0500Douglas KarrfullDouglas KarrFrom Marketer to Client, A Look From Both Sides of the Table1:00:15noAaron Douglas is a unique human being. Aaron has journeyed from attending a seminary, to marriage counselor, to digital agency founder. He's also a Jiu Jitsu enthusiast. Oh, and did I mention he launched the largest float center in central Indiana? Floating is sensory deprivation treatment. The primary reasons people float are to reduce chronic anxiety, heighten cognitive function and relieve pain. Some people float to escape the bustle of life and relax for a few hours, while others use floating as a therapy for anxiety and stress.
Floating is also used to increase creativity, attention, and retention, as well as explore thoughts and emotions in a semi-conscious or meditative state. Others float to help manage and reduce pain as a supplement or replacement for pain medication and physical therapy. We had an amazing conversation with Aaron that focused on two areas:
1. What has it been like moving from a digital agency serving clients to becoming the client?
2. What can marketers learn from floating?
Yes, there are some lessons to learn! We hope you enjoy our conversation with Aaron as much as we did. Special Guest: Aaron Douglas.
Aaron Douglas is a unique human being. Aaron has journeyed from attending a seminary, to marriage counselor, to digital agency founder. He's also a Jiu Jitsu enthusiast. Oh, and did I mention he launched the largest float center in central Indiana? Floating is sensory deprivation treatment. The primary reasons people float are to reduce chronic anxiety, heighten cognitive function and relieve pain. Some people float to escape the bustle of life and relax for a few hours, while others use floating as a therapy for anxiety and stress.

Floating is also used to increase creativity, attention, and retention, as well as explore thoughts and emotions in a semi-conscious or meditative state. Others float to help manage and reduce pain as a supplement or replacement for pain medication and physical therapy. We had an amazing conversation with Aaron that focused on two areas:

What has it been like moving from a digital agency serving clients to becoming the client?

What can marketers learn from floating?

Yes, there are some lessons to learn! We hope you enjoy our conversation with Aaron as much as we did.

Special Guest: Aaron Douglas.

]]>
Aaron Douglas is a unique human being. Aaron has journeyed from attending a seminary, to marriage counselor, to digital agency founder. He's also a Jiu Jitsu enthusiast. Oh, and did I mention he launched the largest float center in central Indiana? Floating is sensory deprivation treatment. The primary reasons people float are to reduce chronic anxiety, heighten cognitive function and relieve pain. Some people float to escape the bustle of life and relax for a few hours, while others use floating as a therapy for anxiety and stress.

Floating is also used to increase creativity, attention, and retention, as well as explore thoughts and emotions in a semi-conscious or meditative state. Others float to help manage and reduce pain as a supplement or replacement for pain medication and physical therapy. We had an amazing conversation with Aaron that focused on two areas:

What has it been like moving from a digital agency serving clients to becoming the client?

What can marketers learn from floating?

Yes, there are some lessons to learn! We hope you enjoy our conversation with Aaron as much as we did.

Special Guest: Aaron Douglas.

]]>
Episode 85: Executive Presence: Interview with Alexandra Rufatto-Perry, Accent on Businesshttps://interviews.martech.zone/85
69211ebf662ccf9c0bc63618c7204c81Wed, 22 Feb 2017 17:00:00 -0500Douglas KarrfullDouglas KarrWhy Does Executive Presence Matter for Marketers?30:02noIn this week's Martech interview series, we spoke with Alexandra Rufatto-Perry of Accent On Business, an executive presence and communications advisory firm that works with competitive professionals who want to project a confident and competent image. She works with a variety of executives on how to say what it is that they need or want to say, while looking and feeling their confident and influential best.
In other words, Accent On Business teaches executive presence.
Why Does Executive Presence Matter for Marketers?
For a lot of people, executive presence is really elusive. However, according to Alex, it's more important than you think:
"Executive presence makes up for 25% of what gets people their next job, big job promotion, gets them to the next level in their organization. It's really that thing that we look for in people that says, 'They're going somewhere; they're doing something'."
Executive presence is really made up of three elements:
Style: how you look, how you carry yourself, how you sit at the table, your gestures, movement, and how you sound.
Substance: depth of your knowledge and subject matter expertise.
Character: your value system on display. Special Guest: Alexandra Rufatto-Perry.
In this week's Martech interview series, we spoke with Alexandra Rufatto-Perry of Accent On Business, an executive presence and communications advisory firm that works with competitive professionals who want to project a confident and competent image. She works with a variety of executives on how to say what it is that they need or want to say, while looking and feeling their confident and influential best.

In other words, Accent On Business teaches executive presence.

Why Does Executive Presence Matter for Marketers?
For a lot of people, executive presence is really elusive. However, according to Alex, it's more important than you think:

"Executive presence makes up for 25% of what gets people their next job, big job promotion, gets them to the next level in their organization. It's really that thing that we look for in people that says, 'They're going somewhere; they're doing something'."

Executive presence is really made up of three elements:

Style: how you look, how you carry yourself, how you sit at the table, your gestures, movement, and how you sound.
Substance: depth of your knowledge and subject matter expertise.
Character: your value system on display.

Special Guest: Alexandra Rufatto-Perry.

]]>
In this week's Martech interview series, we spoke with Alexandra Rufatto-Perry of Accent On Business, an executive presence and communications advisory firm that works with competitive professionals who want to project a confident and competent image. She works with a variety of executives on how to say what it is that they need or want to say, while looking and feeling their confident and influential best.

In other words, Accent On Business teaches executive presence.

Why Does Executive Presence Matter for Marketers?
For a lot of people, executive presence is really elusive. However, according to Alex, it's more important than you think:

"Executive presence makes up for 25% of what gets people their next job, big job promotion, gets them to the next level in their organization. It's really that thing that we look for in people that says, 'They're going somewhere; they're doing something'."

Executive presence is really made up of three elements:

Style: how you look, how you carry yourself, how you sit at the table, your gestures, movement, and how you sound.
Substance: depth of your knowledge and subject matter expertise.
Character: your value system on display.

Special Guest: Alexandra Rufatto-Perry.

]]>
Episode 84: Marketing for Entertainers: Christian Painter, the Mind Tripping Showhttps://interviews.martech.zone/84
adda224985085bc3ceab6bbff6d22607Tue, 21 Feb 2017 22:00:00 -0500Douglas KarrfullDouglas KarrHow have Entertainers had to shift with digital media?44:23noChristian and Katalina are the # 1 Husband &amp; Wife Comedy Mind Reading Act in the Nation. They have performed over 2000 shows in almost 15 years. They toured across the nation for 10 years performing for corporate events, colleges, theaters, cruise ships, and resorts. Their audiences range from 50-3000 people.
Having traveled the world and entertained from coast to coast, what is the impact of the web and social media on a local entertainer? Christian shares his lessons learned... and remember... he's NOT a marketer, he's an entertainer. You'll find that he's had to teach himself online marketing, analytics, and social media.
Perhaps the greatest lesson is that he needed to apply budget and hire professionals. While he didn't have hundreds of thousands of dollars, every dollar he did spend counted. Christian walks through the process they took and how they found the right resources and how it's impacted his business. Special Guest: Christian Painter.
Christian and Katalina are the # 1 Husband & Wife Comedy Mind Reading Act in the Nation. They have performed over 2000 shows in almost 15 years. They toured across the nation for 10 years performing for corporate events, colleges, theaters, cruise ships, and resorts. Their audiences range from 50-3000 people.

Having traveled the world and entertained from coast to coast, what is the impact of the web and social media on a local entertainer? Christian shares his lessons learned... and remember... he's NOT a marketer, he's an entertainer. You'll find that he's had to teach himself online marketing, analytics, and social media.

Perhaps the greatest lesson is that he needed to apply budget and hire professionals. While he didn't have hundreds of thousands of dollars, every dollar he did spend counted. Christian walks through the process they took and how they found the right resources and how it's impacted his business.

Special Guest: Christian Painter.

]]>
Christian and Katalina are the # 1 Husband & Wife Comedy Mind Reading Act in the Nation. They have performed over 2000 shows in almost 15 years. They toured across the nation for 10 years performing for corporate events, colleges, theaters, cruise ships, and resorts. Their audiences range from 50-3000 people.

Having traveled the world and entertained from coast to coast, what is the impact of the web and social media on a local entertainer? Christian shares his lessons learned... and remember... he's NOT a marketer, he's an entertainer. You'll find that he's had to teach himself online marketing, analytics, and social media.

Perhaps the greatest lesson is that he needed to apply budget and hire professionals. While he didn't have hundreds of thousands of dollars, every dollar he did spend counted. Christian walks through the process they took and how they found the right resources and how it's impacted his business.

Special Guest: Christian Painter.

]]>
Episode 83: Real Estate Marketing: Adam Small, CEO of Agent Saucehttps://interviews.martech.zone/83
459a555614946606ebebffd9efdb29d2Wed, 15 Feb 2017 19:00:00 -0500Douglas KarrfullDouglas KarrReal Estate Marketing24:24noAgent Sauce is an integrated CRM, Email Marketing, Lead Generation and Marketing Automation platform built specifically for Real Estate Agents. Agent Sauce provides agents with all the tools necessary to generate, nurture, and manage their contacts, leads, and marketing in one place. We interviewed Adam Small, who founded the company with his wife Kimberly. What started out as a simple text messaging services has now evolved into a full-featured real estate marketing platform with everything but the kitchen sink... and I'm sure that's just around the corner. Agent Sauce has affordable packages for independent agents as well as multi-seat licensing for real estate firms. They now have users in almost every state. Special Guest: Adam Small.
Agent Sauce is an integrated CRM, Email Marketing, Lead Generation and Marketing Automation platform built specifically for Real Estate Agents. Agent Sauce provides agents with all the tools necessary to generate, nurture, and manage their contacts, leads, and marketing in one place. We interviewed Adam Small, who founded the company with his wife Kimberly. What started out as a simple text messaging services has now evolved into a full-featured real estate marketing platform with everything but the kitchen sink... and I'm sure that's just around the corner. Agent Sauce has affordable packages for independent agents as well as multi-seat licensing for real estate firms. They now have users in almost every state.

Special Guest: Adam Small.

]]>
Agent Sauce is an integrated CRM, Email Marketing, Lead Generation and Marketing Automation platform built specifically for Real Estate Agents. Agent Sauce provides agents with all the tools necessary to generate, nurture, and manage their contacts, leads, and marketing in one place. We interviewed Adam Small, who founded the company with his wife Kimberly. What started out as a simple text messaging services has now evolved into a full-featured real estate marketing platform with everything but the kitchen sink... and I'm sure that's just around the corner. Agent Sauce has affordable packages for independent agents as well as multi-seat licensing for real estate firms. They now have users in almost every state.

Special Guest: Adam Small.

]]>
Episode 82: Future Marketing: Interview with Jon Wuebben, Authorhttps://interviews.martech.zone/82
93412f5c2783b3bc9e7f7774174d1b46Wed, 08 Feb 2017 22:00:00 -0500Douglas KarrfullDouglas KarrWinning in the Prosumer Age42:16noThe future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency, and quality of life, for everyone, the world over. We interview marketing industry leader, Jon Wuebben, draws on the latest research, data, and predictions across multiple disciplines to show you:
How cultural and technological shifts will impact the marketing practice
How content marketing and marketing technology will change
How to transition from brand messages to multi-sensory “experiences”
Why platforms will supplant brands for building an audience
Why Mega Trends will serve as signposts for connecting with your audience
What the world’s foremost futurists are predicting for the next 15 years
Why the Prosumer will be the new customer
What the marketing practice will look like in the year 2021 &amp; 2030
How to plan whether you’re an enterprise, agency, SMB or a local business
Like everything else, marketing will change dramatically in the coming years. Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station! Special Guest: Jon Wuebben.
The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency, and quality of life, for everyone, the world over. We interview marketing industry leader, Jon Wuebben, draws on the latest research, data, and predictions across multiple disciplines to show you:

How cultural and technological shifts will impact the marketing practice

How content marketing and marketing technology will change

How to transition from brand messages to multi-sensory “experiences”

Why platforms will supplant brands for building an audience

Why Mega Trends will serve as signposts for connecting with your audience

What the world’s foremost futurists are predicting for the next 15 years

Why the Prosumer will be the new customer

What the marketing practice will look like in the year 2021 & 2030

How to plan whether you’re an enterprise, agency, SMB or a local business

Like everything else, marketing will change dramatically in the coming years. Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station!

Special Guest: Jon Wuebben.

Links:

Future Marketing: Winning in the Prosumer Age — The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency, and quality of life, for everyone, the world over. Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station!

]]>
The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency, and quality of life, for everyone, the world over. We interview marketing industry leader, Jon Wuebben, draws on the latest research, data, and predictions across multiple disciplines to show you:

How cultural and technological shifts will impact the marketing practice

How content marketing and marketing technology will change

How to transition from brand messages to multi-sensory “experiences”

Why platforms will supplant brands for building an audience

Why Mega Trends will serve as signposts for connecting with your audience

What the world’s foremost futurists are predicting for the next 15 years

Why the Prosumer will be the new customer

What the marketing practice will look like in the year 2021 & 2030

How to plan whether you’re an enterprise, agency, SMB or a local business

Like everything else, marketing will change dramatically in the coming years. Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station!

Special Guest: Jon Wuebben.

Links:

Future Marketing: Winning in the Prosumer Age — The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency, and quality of life, for everyone, the world over. Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station!

]]>
Episode 81: Email Cleansing and List Hygiene: Interview with Brad Owen, CEO of Neverbouncehttps://interviews.martech.zone/81
2d566a1d96eed1fc2be1e87fe9dbfab2Mon, 06 Feb 2017 22:00:00 -0500Douglas KarrfullDouglas KarrThe CEO of Neverbounce Talks Deliverability44:58noAs with many of the best tools in MarTech, Neverbounce was created by an agency to correct a real-world issue. In this in-depth interview with CEO and founder Brad Owen, Brad walks us through the problem that necessitated the solution and shares how it continues to evolve and make an impact in the market. Whether or not your company is involved in list procurement or list sharing, the turnover on email addresses is significant. Brad and his team have found that no other factor impacts the deliverability of a brand's email than the number of bounces their list is generating with an Internet Service Provider. Investing in list cleansing and email list hygiene is inexpensive and can produce a massive return on investment by getting your emails to the inbox when they're needed and expected. Special Guests: Brad Owen and Marty Mcgreevy.
As with many of the best tools in MarTech, Neverbounce was created by an agency to correct a real-world issue. In this in-depth interview with CEO and founder Brad Owen, Brad walks us through the problem that necessitated the solution and shares how it continues to evolve and make an impact in the market. Whether or not your company is involved in list procurement or list sharing, the turnover on email addresses is significant. Brad and his team have found that no other factor impacts the deliverability of a brand's email than the number of bounces their list is generating with an Internet Service Provider. Investing in list cleansing and email list hygiene is inexpensive and can produce a massive return on investment by getting your emails to the inbox when they're needed and expected.

]]>
As with many of the best tools in MarTech, Neverbounce was created by an agency to correct a real-world issue. In this in-depth interview with CEO and founder Brad Owen, Brad walks us through the problem that necessitated the solution and shares how it continues to evolve and make an impact in the market. Whether or not your company is involved in list procurement or list sharing, the turnover on email addresses is significant. Brad and his team have found that no other factor impacts the deliverability of a brand's email than the number of bounces their list is generating with an Internet Service Provider. Investing in list cleansing and email list hygiene is inexpensive and can produce a massive return on investment by getting your emails to the inbox when they're needed and expected.

]]>
Episode 80: Are Our Educators Preparing Future Marketers? Interview with Don Wettrick, Authorhttps://interviews.martech.zone/80
2e73188acd7ab8f2917825a2cff36e3aThu, 19 Jan 2017 22:00:00 -0500Douglas KarrfullDouglas KarrDon Wettrick, Author, Educator and Motivator53:58noIn his book Pure Genius, Don Wettrick encourages teachers and administrators to collaborate–with experts, students, and one another–to create interesting, and even life-changing opportunities for learning. Innovation is the key to equipping today’s students for tomorrow’s marketplace. By incorporating the concepts Don explains in Pure Genius, you can empower the next generation to be free thinkers who can create new concepts and products that can change the way we live. Don and I discuss the state of innovation and startups, our own business, and how innovation is being taught (or not being taught in our school systems). Don is a good friend and an amazing talent in the education industry. He's running against the current and you'll hear how he started his programs and the results with the children whose lives he's touched. Be sure to visit Don's initiative StartEdUp Special Guest: Don Wettrick.
In his book Pure Genius, Don Wettrick encourages teachers and administrators to collaborate–with experts, students, and one another–to create interesting, and even life-changing opportunities for learning. Innovation is the key to equipping today’s students for tomorrow’s marketplace. By incorporating the concepts Don explains in Pure Genius, you can empower the next generation to be free thinkers who can create new concepts and products that can change the way we live. Don and I discuss the state of innovation and startups, our own business, and how innovation is being taught (or not being taught in our school systems). Don is a good friend and an amazing talent in the education industry. He's running against the current and you'll hear how he started his programs and the results with the children whose lives he's touched. Be sure to visit Don's initiative StartEdUp

Special Guest: Don Wettrick.

Links:

StartEdUp — StartEdUp is a global network of the most renowned innovators, educators and entrepreneurs. We define and employ the tactics of real innovation and leave the buzzwords in the dust.

]]>
In his book Pure Genius, Don Wettrick encourages teachers and administrators to collaborate–with experts, students, and one another–to create interesting, and even life-changing opportunities for learning. Innovation is the key to equipping today’s students for tomorrow’s marketplace. By incorporating the concepts Don explains in Pure Genius, you can empower the next generation to be free thinkers who can create new concepts and products that can change the way we live. Don and I discuss the state of innovation and startups, our own business, and how innovation is being taught (or not being taught in our school systems). Don is a good friend and an amazing talent in the education industry. He's running against the current and you'll hear how he started his programs and the results with the children whose lives he's touched. Be sure to visit Don's initiative StartEdUp

Special Guest: Don Wettrick.

Links:

StartEdUp — StartEdUp is a global network of the most renowned innovators, educators and entrepreneurs. We define and employ the tactics of real innovation and leave the buzzwords in the dust.

]]>
Episode 79: Interview: Giles House of CallidusCloud https://interviews.martech.zone/79
3f7bcedc1cae0bcee8a4bef198a7919cWed, 30 Nov 2016 22:27:22 -0500Douglas KarrfullDouglas KarrDiscussion of Sales and Marketing Alignment32:11no<p>Gartner recently named CallidusCloud a leader in its Magic Quadrant for Sales Performance Management based on completeness of vision and ability to execute. No doubt why, as their suite of products are helping their clients drive revenue.</p> <p>We discuss CallidusCloud's second annual <a title="CallidusCloud" href="http://www.calliduscloud.com/resources/2016-sales-marketing-sentiment-study-results-report-website-lp/">Sales and Marketing Sentiment Survey</a> with Chief Marketing Officer Giles House. Giles is an experienced marketing executive with a proven track record of successfully marketing and selling business software and technology. At CallidusCloud Giles is responsible for the company’s global marketing activities, product strategy, communications, brand and sales enablement programs. </p> <p>Listen to this amazing conversation regarding sales sentiment, the challenges of technology in the sales process, and the future of sales platforms. </p>
Gartner recently named CallidusCloud a leader in its Magic Quadrant for Sales Performance Management based on completeness of vision and ability to execute. No doubt why, as their suite of products are helping their clients drive revenue.

We discuss CallidusCloud's second annual Sales and Marketing Sentiment Survey with Chief Marketing Officer Giles House. Giles is an experienced marketing executive with a proven track record of successfully marketing and selling business software and technology. At CallidusCloud Giles is responsible for the company’s global marketing activities, product strategy, communications, brand and sales enablement programs.

Listen to this amazing conversation regarding sales sentiment, the challenges of technology in the sales process, and the future of sales platforms.

]]>
Gartner recently named CallidusCloud a leader in its Magic Quadrant for Sales Performance Management based on completeness of vision and ability to execute. No doubt why, as their suite of products are helping their clients drive revenue.

We discuss CallidusCloud's second annual Sales and Marketing Sentiment Survey with Chief Marketing Officer Giles House. Giles is an experienced marketing executive with a proven track record of successfully marketing and selling business software and technology. At CallidusCloud Giles is responsible for the company’s global marketing activities, product strategy, communications, brand and sales enablement programs.

Listen to this amazing conversation regarding sales sentiment, the challenges of technology in the sales process, and the future of sales platforms.

]]>
Episode 78: Brett Evans on Creating Desire with Prospectshttps://interviews.martech.zone/78
4fdc0d95b18461085fa1ccff6a2692c0Mon, 31 Oct 2016 20:00:00 -0400Douglas KarrfullDouglas KarrHow do you make someone want to buy your products or services?27:15no<p>Brett leads a group of sales professionals and is responsible for the implementation and execution of sales strategies. A long-time coach, Brett works closely with marketing and operations management to improve lead management and distribution.</p> <p>Sales is not simply a process, it's also a mindset. Once a lead is identified as a prospect that your company can help, effective sales professionals are able to create an environment where the prospect actually desires the product or service. The ability to bring about that desire breaks down trust barriers and accelerates the close.</p> <p>Brett walks through actual examples where he utilizes the following four principles to advance the sale through to a conversion:</p> <ol> <li>Challenge the prospect something different than their assumptions.</li> <li>Storytelling to relate emotionally connect with the prospect.</li> <li>Utilize the herd mentality to show prospects they're safe with others who have made the same decision.</li> <li>Use scarcity to explain that the opportunity must be taken advantage of or could be lost.</li> </ol>

Brett leads a group of sales professionals and is responsible for the implementation and execution of sales strategies. A long-time coach, Brett works closely with marketing and operations management to improve lead management and distribution.

Sales is not simply a process, it's also a mindset. Once a lead is identified as a prospect that your company can help, effective sales professionals are able to create an environment where the prospect actually desires the product or service. The ability to bring about that desire breaks down trust barriers and accelerates the close.

Brett walks through actual examples where he utilizes the following four principles to advance the sale through to a conversion:

Challenge the prospect something different than their assumptions.

Storytelling to relate emotionally connect with the prospect.

Utilize the herd mentality to show prospects they're safe with others who have made the same decision.

Use scarcity to explain that the opportunity must be taken advantage of or could be lost.

]]>

Brett leads a group of sales professionals and is responsible for the implementation and execution of sales strategies. A long-time coach, Brett works closely with marketing and operations management to improve lead management and distribution.

Sales is not simply a process, it's also a mindset. Once a lead is identified as a prospect that your company can help, effective sales professionals are able to create an environment where the prospect actually desires the product or service. The ability to bring about that desire breaks down trust barriers and accelerates the close.

Brett walks through actual examples where he utilizes the following four principles to advance the sale through to a conversion:

Challenge the prospect something different than their assumptions.

Storytelling to relate emotionally connect with the prospect.

Utilize the herd mentality to show prospects they're safe with others who have made the same decision.

Use scarcity to explain that the opportunity must be taken advantage of or could be lost.

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Episode 77: Marketing Research Expert Rudy Nadilohttps://interviews.martech.zone/77
40f852b1b7ae9e49b95bb345f54cafdaThu, 08 Sep 2016 09:00:00 -0400Douglas KarrfullDouglas KarrThe Evolution of Market Research and Data Visualization24:47no<p class="p1">Rudy Nadilo is the President of <a title="Marketing Research and Data Visualization" href="https://dapresy.com/">Dapresy</a> North America. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing the manner in which that data is both collected and reported on. </p> <p class="p2">In the late 90s, Rudy shook up the industry as CEO of Greenfield Online, where he pioneered the use of the internet to transform the way researchers collected data. That experience earned him a reputation for being one of the leading forces behind the inception of online research. More recently, Rudy has been an innovator in the field as president of North America for Dapresy, a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. Rudy came upon Dapresy in Europe four years ago and has since then introduced its data visualization tools to North America.</p> <p class="p2">According to <em>Branding @ The Digital Age </em>by Herbert Myers and Richard Gerstman, “Rudy is a recognized expert in online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry and the application of computer technology in these fields.”</p> <p class="p2">His lengthy career spans packaged goods, advertising, product management and marketing research. Rudy has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the sales “force” behind the sales teams where he has been engaged. Rudy earned his MSJ in Marketing and Advertising at Northwestern in 1978. </p> <p class="p2">Dapresy's platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business intelligence, marketing research and customer experience management. This convergence of research and visualization allows companies to be visual and clearly show their business model and Customer Journey through storytelling dashboards and dynamic reporting. This enables clear, interactive information to engage stakeholders and empower decisions. Visually integrate multiple data streams to put everyone on the same page. </p>
Rudy Nadilo is the President of Dapresy North America. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing the manner in which that data is both collected and reported on.

In the late 90s, Rudy shook up the industry as CEO of Greenfield Online, where he pioneered the use of the internet to transform the way researchers collected data. That experience earned him a reputation for being one of the leading forces behind the inception of online research. More recently, Rudy has been an innovator in the field as president of North America for Dapresy, a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. Rudy came upon Dapresy in Europe four years ago and has since then introduced its data visualization tools to North America.

According to Branding @ The Digital Age by Herbert Myers and Richard Gerstman, “Rudy is a recognized expert in online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry and the application of computer technology in these fields.”

His lengthy career spans packaged goods, advertising, product management and marketing research. Rudy has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the sales “force” behind the sales teams where he has been engaged. Rudy earned his MSJ in Marketing and Advertising at Northwestern in 1978.

Dapresy's platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business intelligence, marketing research and customer experience management. This convergence of research and visualization allows companies to be visual and clearly show their business model and Customer Journey through storytelling dashboards and dynamic reporting. This enables clear, interactive information to engage stakeholders and empower decisions. Visually integrate multiple data streams to put everyone on the same page.

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Rudy Nadilo is the President of Dapresy North America. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing the manner in which that data is both collected and reported on.

In the late 90s, Rudy shook up the industry as CEO of Greenfield Online, where he pioneered the use of the internet to transform the way researchers collected data. That experience earned him a reputation for being one of the leading forces behind the inception of online research. More recently, Rudy has been an innovator in the field as president of North America for Dapresy, a Swedish marketing research technology provider that has made radical improvements in the way market researchers report on data via online dashboards. Rudy came upon Dapresy in Europe four years ago and has since then introduced its data visualization tools to North America.

According to Branding @ The Digital Age by Herbert Myers and Richard Gerstman, “Rudy is a recognized expert in online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry and the application of computer technology in these fields.”

His lengthy career spans packaged goods, advertising, product management and marketing research. Rudy has served as CEO, marketing director, technologist, motivator and turnaround expert, as well as the sales “force” behind the sales teams where he has been engaged. Rudy earned his MSJ in Marketing and Advertising at Northwestern in 1978.

Dapresy's platform enables companies to transform their data into market and customer intelligence to quickly take action. Users can easily create and deploy visually compelling KPI dashboards for visual business intelligence, marketing research and customer experience management. This convergence of research and visualization allows companies to be visual and clearly show their business model and Customer Journey through storytelling dashboards and dynamic reporting. This enables clear, interactive information to engage stakeholders and empower decisions. Visually integrate multiple data streams to put everyone on the same page.

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Episode 76: Kris Reid, the Coolest Guy in SEOhttps://interviews.martech.zone/76
940d88fc057764b0f0a0f481bd2f278bThu, 01 Sep 2016 12:00:00 -0400Douglas KarrfullDouglas KarrKris Reid discusses modern SEO techniques and reputation engineering31:12no<p>Kris Reid was penned the <em>Coolest Guy in SEO</em> by a client and it's stuck! His firm <a href="https://ardorseo.com">Ardor SEO</a> works with companies internationally to improve their website rankings, increase direct targeted traffic to your website, become the ultimate authority in their niche, and increase conversions through authority marketing and dramatically increase your business. </p> <p>It's a refreshing conversation with Kris because their firm has adopted modern strategies that are focused on what the search engine user is looking for, not the mechanics of manipulating search engine rankings. Kris calls this <em>reputation engineering</em> - where they utilize all the SEO tools to deconstruct how competitors are ranking, then build a strategy for their clients to beat them.</p> <p>They do this through highly optimized articles, social media, and video posts. </p> <p>Kris is throwing in a contest to win one of their comprehensive website SEO audits - so <a href="https://ardorseo.com/dk-new-media-podcast/">sign up here</a> to win!</p>
Kris Reid was penned the Coolest Guy in SEO by a client and it's stuck! His firm Ardor SEO works with companies internationally to improve their website rankings, increase direct targeted traffic to your website, become the ultimate authority in their niche, and increase conversions through authority marketing and dramatically increase your business.

It's a refreshing conversation with Kris because their firm has adopted modern strategies that are focused on what the search engine user is looking for, not the mechanics of manipulating search engine rankings. Kris calls this reputation engineering - where they utilize all the SEO tools to deconstruct how competitors are ranking, then build a strategy for their clients to beat them.

They do this through highly optimized articles, social media, and video posts.

Kris is throwing in a contest to win one of their comprehensive website SEO audits - so sign up here to win!

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Kris Reid was penned the Coolest Guy in SEO by a client and it's stuck! His firm Ardor SEO works with companies internationally to improve their website rankings, increase direct targeted traffic to your website, become the ultimate authority in their niche, and increase conversions through authority marketing and dramatically increase your business.

It's a refreshing conversation with Kris because their firm has adopted modern strategies that are focused on what the search engine user is looking for, not the mechanics of manipulating search engine rankings. Kris calls this reputation engineering - where they utilize all the SEO tools to deconstruct how competitors are ranking, then build a strategy for their clients to beat them.

They do this through highly optimized articles, social media, and video posts.

Kris is throwing in a contest to win one of their comprehensive website SEO audits - so sign up here to win!

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Episode 75: Brett Evans on Cold Prospecting with Emailhttps://interviews.martech.zone/75
9641da8e56ae33d127a1b50f88815202Wed, 24 Aug 2016 15:00:00 -0400Douglas KarrfullDouglas KarrThe Do's and Don'ts of Writing Effective Prospecting Emails23:04no<p>Brett leads a group of internal sales professionals who have set out to improve independent medical practices. He's also responsible for leading a group of ten outside sales reps from all across the country. Brett is responsible for process implementation and execution, developing sales strategies, forecasting, and coaching. He works closely with marketing and operations management to improve lead management and distribution. And, of course, he works to help reps close deals and fight to foster a positive, energetic and engaging culture.</p> <p>This is the first part in multiple podcasts with Brett to help business owners and sales representatives become more proficient in their sales efforts. Because it's so prevalent, we started off with The Do's and Don'ts of Writing Effective Prospecting Emails. Brett walks through a solid template for initiating a prospecting request that both captures the recipient's interest and captures their attention.</p>
Brett leads a group of internal sales professionals who have set out to improve independent medical practices. He's also responsible for leading a group of ten outside sales reps from all across the country. Brett is responsible for process implementation and execution, developing sales strategies, forecasting, and coaching. He works closely with marketing and operations management to improve lead management and distribution. And, of course, he works to help reps close deals and fight to foster a positive, energetic and engaging culture.

This is the first part in multiple podcasts with Brett to help business owners and sales representatives become more proficient in their sales efforts. Because it's so prevalent, we started off with The Do's and Don'ts of Writing Effective Prospecting Emails. Brett walks through a solid template for initiating a prospecting request that both captures the recipient's interest and captures their attention.

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Brett leads a group of internal sales professionals who have set out to improve independent medical practices. He's also responsible for leading a group of ten outside sales reps from all across the country. Brett is responsible for process implementation and execution, developing sales strategies, forecasting, and coaching. He works closely with marketing and operations management to improve lead management and distribution. And, of course, he works to help reps close deals and fight to foster a positive, energetic and engaging culture.

This is the first part in multiple podcasts with Brett to help business owners and sales representatives become more proficient in their sales efforts. Because it's so prevalent, we started off with The Do's and Don'ts of Writing Effective Prospecting Emails. Brett walks through a solid template for initiating a prospecting request that both captures the recipient's interest and captures their attention.

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Episode 74: Kraig Swensrud, CMO of Campaign Monitorhttps://interviews.martech.zone/74
a911cf6345775fc98fcc5f8550b1987fWed, 17 Aug 2016 08:00:00 -0400Douglas KarrfullDouglas KarrThe continued importance of email marketing and Campaign Monitor's differentiation22:20no<p>Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet/software companies. That impressive history included the founding of GetFeedback and Kraig was the CMO of Salesforce.com. Kraig is now the Chief Marketing Officer of Campaign Monitor, a global leader in email marketing.</p> <p>In this interview, Douglas and Kraig discuss the advantages of utilizing an independent email service provider like Campaign Monitor, as well as the continued success of email marketing for every business on the market. Whether you're B2B or especially B2C, email continues to dominate as the primary and most effective means of nurturing a relationship with your customer.</p> <p> </p>
Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet/software companies. That impressive history included the founding of GetFeedback and Kraig was the CMO of Salesforce.com. Kraig is now the Chief Marketing Officer of Campaign Monitor, a global leader in email marketing.

In this interview, Douglas and Kraig discuss the advantages of utilizing an independent email service provider like Campaign Monitor, as well as the continued success of email marketing for every business on the market. Whether you're B2B or especially B2C, email continues to dominate as the primary and most effective means of nurturing a relationship with your customer.

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Kraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet/software companies. That impressive history included the founding of GetFeedback and Kraig was the CMO of Salesforce.com. Kraig is now the Chief Marketing Officer of Campaign Monitor, a global leader in email marketing.

In this interview, Douglas and Kraig discuss the advantages of utilizing an independent email service provider like Campaign Monitor, as well as the continued success of email marketing for every business on the market. Whether you're B2B or especially B2C, email continues to dominate as the primary and most effective means of nurturing a relationship with your customer.

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Episode 73: Michael Reynolds on Using Facebook for Inbound Marketinghttps://interviews.martech.zone/73
94e92ebc7b425a1eb85567ba431aa26eFri, 22 Jul 2016 13:53:59 -0400Douglas KarrfullDouglas KarrMichael Reynolds is the founder of SpinWeb, a Hubspot Certified Agency serving regulated industries.40:32no<p>Michael Reynolds started <a href="https://www.spinweb.net/">SpinWeb</a> 20 years ago and now has 20 employees! The agency serves a niche in conservative, security-conscious, highly regulated industries. They're a very successful <a href="http://www.hubspot.com/customers/spinweb">Hubspot partner</a> with a designing and executing measurable inbound marketing strategies. Michael is seeing phenominal results utilizing advanced Facebook Marketing techniques and he shares his knowledge on this show.</p>
Michael Reynolds started SpinWeb 20 years ago and now has 20 employees! The agency serves a niche in conservative, security-conscious, highly regulated industries. They're a very successful Hubspot partner with a designing and executing measurable inbound marketing strategies. Michael is seeing phenominal results utilizing advanced Facebook Marketing techniques and he shares his knowledge on this show.]]>
Michael Reynolds started SpinWeb 20 years ago and now has 20 employees! The agency serves a niche in conservative, security-conscious, highly regulated industries. They're a very successful Hubspot partner with a designing and executing measurable inbound marketing strategies. Michael is seeing phenominal results utilizing advanced Facebook Marketing techniques and he shares his knowledge on this show.]]>
Episode 72: Zain Raj, President & CEO of Shapiro+Rajhttps://interviews.martech.zone/72
0194753a374bda6b457fc5acce7fbba3Fri, 10 Jun 2016 15:00:00 -0400Douglas KarrfullDouglas KarrMarketing for Tomorrow, Not Yesterday37:50no<p>Zain is author of Brand Rituals™: How Successful Brands Bond with Customers for Life and <a title="Marketing For Tomorrow, Not Yesterday" href="http://amzn.to/1Ur0qse">Marketing For Tomorrow, Not Yesterday</a>, both Amazon marketing and sales bestsellers, that posit new approaches for building brands in today’s hyper-complex environment. He is a sought-after speaker on how marketers can build their businesses and improve their brand value in this evolving landscape of big-data, mobility, digitization and commoditization. He passionately espouses the view that marketing needs to change people’s behavior not just attitudes. And, brands need to forge strong relationships with their core customers by solving real problems in a meaningful yet distinct way.</p> <p>An evangelist for innovation and strong believer in empowering others, Zain has contributed his insights to The Wall Street Journal, Business Week, Fast Company, Forbes, Crain’s and publications of the nation’s top business schools. Zain is a member of the Executive’s Club of Chicago. He currently sits on the Board of Directors for a number of technology companies, Junior Achievement and TiE Midwest.</p>
Zain is author of Brand Rituals™: How Successful Brands Bond with Customers for Life and Marketing For Tomorrow, Not Yesterday, both Amazon marketing and sales bestsellers, that posit new approaches for building brands in today’s hyper-complex environment. He is a sought-after speaker on how marketers can build their businesses and improve their brand value in this evolving landscape of big-data, mobility, digitization and commoditization. He passionately espouses the view that marketing needs to change people’s behavior not just attitudes. And, brands need to forge strong relationships with their core customers by solving real problems in a meaningful yet distinct way.

An evangelist for innovation and strong believer in empowering others, Zain has contributed his insights to The Wall Street Journal, Business Week, Fast Company, Forbes, Crain’s and publications of the nation’s top business schools. Zain is a member of the Executive’s Club of Chicago. He currently sits on the Board of Directors for a number of technology companies, Junior Achievement and TiE Midwest.

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Zain is author of Brand Rituals™: How Successful Brands Bond with Customers for Life and Marketing For Tomorrow, Not Yesterday, both Amazon marketing and sales bestsellers, that posit new approaches for building brands in today’s hyper-complex environment. He is a sought-after speaker on how marketers can build their businesses and improve their brand value in this evolving landscape of big-data, mobility, digitization and commoditization. He passionately espouses the view that marketing needs to change people’s behavior not just attitudes. And, brands need to forge strong relationships with their core customers by solving real problems in a meaningful yet distinct way.

An evangelist for innovation and strong believer in empowering others, Zain has contributed his insights to The Wall Street Journal, Business Week, Fast Company, Forbes, Crain’s and publications of the nation’s top business schools. Zain is a member of the Executive’s Club of Chicago. He currently sits on the Board of Directors for a number of technology companies, Junior Achievement and TiE Midwest.

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Episode 71: Lee Odden on the Present and Future of Content Marketinghttps://interviews.martech.zone/71
http://www.blogtalkradio.com/marketingtech/2016/03/17/interview-lee-odden-on-the-present-and-future-of-content-marketingThu, 17 Mar 2016 15:00:00 -0400Douglas KarrfullDouglas KarrLee Odden is a multi-channel marketing expert who speaks internationally on digital marketing strategies40:00no<p>Lee Odden is a world-renowned digital marketer that started working in web development and online marketing in the late 1990s. After working on engagements for companies like Toro, Supervalu and the U.S. Veteran's Administration, he shifted his focus to working with an upstart digital PR agency. After introducing an SEO service called TopRank to the PR agency, it became the company itself - TopRank Marketing. Lee Odden is the CEO. TopRank Marketing is a fast growing digital marketing agency based in Minnesota that consults for Fortune 1000 B2B and B2C companies. In perhaps the greatest recognition I've received with my content marketing efforts, I was named along with Lee by LinkedIn as one of 31 Content Marketing Thought Leaders to follow in the industry. Lee provides some insight into how his firm is working with some key brands in the industry and how he's advancing their content marketing efforts. Lee isn't just a leader in the industry, he's also an incredibly gracious person and patient teacher. I've been a student for over a decade!</p>
Lee Odden is a world-renowned digital marketer that started working in web development and online marketing in the late 1990s. After working on engagements for companies like Toro, Supervalu and the U.S. Veteran's Administration, he shifted his focus to working with an upstart digital PR agency. After introducing an SEO service called TopRank to the PR agency, it became the company itself - TopRank Marketing. Lee Odden is the CEO. TopRank Marketing is a fast growing digital marketing agency based in Minnesota that consults for Fortune 1000 B2B and B2C companies. In perhaps the greatest recognition I've received with my content marketing efforts, I was named along with Lee by LinkedIn as one of 31 Content Marketing Thought Leaders to follow in the industry. Lee provides some insight into how his firm is working with some key brands in the industry and how he's advancing their content marketing efforts. Lee isn't just a leader in the industry, he's also an incredibly gracious person and patient teacher. I've been a student for over a decade!]]>
Lee Odden is a world-renowned digital marketer that started working in web development and online marketing in the late 1990s. After working on engagements for companies like Toro, Supervalu and the U.S. Veteran's Administration, he shifted his focus to working with an upstart digital PR agency. After introducing an SEO service called TopRank to the PR agency, it became the company itself - TopRank Marketing. Lee Odden is the CEO. TopRank Marketing is a fast growing digital marketing agency based in Minnesota that consults for Fortune 1000 B2B and B2C companies. In perhaps the greatest recognition I've received with my content marketing efforts, I was named along with Lee by LinkedIn as one of 31 Content Marketing Thought Leaders to follow in the industry. Lee provides some insight into how his firm is working with some key brands in the industry and how he's advancing their content marketing efforts. Lee isn't just a leader in the industry, he's also an incredibly gracious person and patient teacher. I've been a student for over a decade!]]>
Episode 70: Jay Baer, Author of Hug Your Hatershttps://interviews.martech.zone/70
http://www.blogtalkradio.com/marketingtech/2016/02/28/interview-jay-baer-and-his-latest-book--hug-your-hatersSun, 28 Feb 2016 15:00:00 -0500Douglas KarrfullDouglas KarrThe Internet has transformed customer service and companies aren't faring well.47:17no<p>Jay Baer's latest masterpiece, Hug Your Haters, is the new playbook for how businesses of all sizes must handle customer complaints in a modern, mobile world. Widespread adoption of smartphones and social media has fundamentally altered the science of complaints. Critics of companies – haters – can now express their displeasure in seconds, in public, with no interpersonal friction. This trend has resulted in an overall rise in complaints, and a belief by many businesses that they should pick their spots when choosing to answer haters’ criticisms. Hug Your Haters proves that approach to be a costly mistake. It's a great discussion of the culture of hospitality with Jay, joined by Jenn Lisak and Thaddeus Rex. Jay's book was written to provide quantifiable, statistical evidence of both the impact of poor customer service and how it can be reversed with great customer service.</p>
Jay Baer's latest masterpiece, Hug Your Haters, is the new playbook for how businesses of all sizes must handle customer complaints in a modern, mobile world. Widespread adoption of smartphones and social media has fundamentally altered the science of complaints. Critics of companies – haters – can now express their displeasure in seconds, in public, with no interpersonal friction. This trend has resulted in an overall rise in complaints, and a belief by many businesses that they should pick their spots when choosing to answer haters’ criticisms. Hug Your Haters proves that approach to be a costly mistake. It's a great discussion of the culture of hospitality with Jay, joined by Jenn Lisak and Thaddeus Rex. Jay's book was written to provide quantifiable, statistical evidence of both the impact of poor customer service and how it can be reversed with great customer service.]]>
Jay Baer's latest masterpiece, Hug Your Haters, is the new playbook for how businesses of all sizes must handle customer complaints in a modern, mobile world. Widespread adoption of smartphones and social media has fundamentally altered the science of complaints. Critics of companies – haters – can now express their displeasure in seconds, in public, with no interpersonal friction. This trend has resulted in an overall rise in complaints, and a belief by many businesses that they should pick their spots when choosing to answer haters’ criticisms. Hug Your Haters proves that approach to be a costly mistake. It's a great discussion of the culture of hospitality with Jay, joined by Jenn Lisak and Thaddeus Rex. Jay's book was written to provide quantifiable, statistical evidence of both the impact of poor customer service and how it can be reversed with great customer service.]]>
Episode 69: Dave Taylor Discusses the Latest in Technology from CEShttps://interviews.martech.zone/69
http://www.blogtalkradio.com/marketingtech/2016/02/22/interview-dave-taylor-discusses-the-latest-in-technology-from-cesMon, 22 Feb 2016 15:00:00 -0500Douglas KarrfullDouglas KarrTechnology Pioneer Dave Taylor discusses the Consumer Electronics Show39:58no<p>Side note: We did not record this in our new studio, so there are some audio issues. My apologies for that and we'll make sure it never happens again! My apologies to Dave Taylor - but we'll be sure to welcome him back whenever he's ready. Dave Taylor is truly a living legend and pioneer in the technology industry, working on the Internet before it was released to the public. Dave helps companies realize the potential of reimagining their business, reinventing their company, and embracing the potential of Internet-based Web, social media and other forms of two way communication to establish themselves as thought leaders and experts in their industry. Because he's an avid technologist who frequents the Computer Electronics Show each year, we wanted to hear his perspectives. Dave discusses the patent controversy at CES, the dip in Television tech, the rise in home automation, autonomous vehicles, virtual reality and drones.</p>
Side note: We did not record this in our new studio, so there are some audio issues. My apologies for that and we'll make sure it never happens again! My apologies to Dave Taylor - but we'll be sure to welcome him back whenever he's ready. Dave Taylor is truly a living legend and pioneer in the technology industry, working on the Internet before it was released to the public. Dave helps companies realize the potential of reimagining their business, reinventing their company, and embracing the potential of Internet-based Web, social media and other forms of two way communication to establish themselves as thought leaders and experts in their industry. Because he's an avid technologist who frequents the Computer Electronics Show each year, we wanted to hear his perspectives. Dave discusses the patent controversy at CES, the dip in Television tech, the rise in home automation, autonomous vehicles, virtual reality and drones.]]>
Side note: We did not record this in our new studio, so there are some audio issues. My apologies for that and we'll make sure it never happens again! My apologies to Dave Taylor - but we'll be sure to welcome him back whenever he's ready. Dave Taylor is truly a living legend and pioneer in the technology industry, working on the Internet before it was released to the public. Dave helps companies realize the potential of reimagining their business, reinventing their company, and embracing the potential of Internet-based Web, social media and other forms of two way communication to establish themselves as thought leaders and experts in their industry. Because he's an avid technologist who frequents the Computer Electronics Show each year, we wanted to hear his perspectives. Dave discusses the patent controversy at CES, the dip in Television tech, the rise in home automation, autonomous vehicles, virtual reality and drones.]]>
Episode 68: Liz Miller of the CMO Council - Multicultural Marketing Opportunitieshttps://interviews.martech.zone/68
http://www.blogtalkradio.com/marketingtech/2016/02/18/interview-liz-miller-of-the-cmo-council--multicultural-marketing-opportunitiesThu, 18 Feb 2016 15:30:00 -0500Douglas KarrfullDouglas KarrThe fastest growing consumer segment in America is multicultural, but brands aren't speaking to them. Here's how they can.37:27no<p>Liz Miller discusses mindblowing mutlicultural research published by the CMO Council and Geoscape, Activating the New American Mainstream. Liz Miller brings a varied career that spans over 22 years in the Marketing, Sports Entertainment, Retail, Health, Beauty and Personal Care spaces. With the CMO Council, Miller oversees all marketing, research and program operations, serving as the lead analyst for all research initiatives and reports. Along with oversight of event, content and digital teams, Miller can most often be found hosting one of the CMO Council’s many executive Dinner Dialogs or presenting CMO Council research findings at global conferences and thought leadership events.</p>
Liz Miller discusses mindblowing mutlicultural research published by the CMO Council and Geoscape, Activating the New American Mainstream. Liz Miller brings a varied career that spans over 22 years in the Marketing, Sports Entertainment, Retail, Health, Beauty and Personal Care spaces. With the CMO Council, Miller oversees all marketing, research and program operations, serving as the lead analyst for all research initiatives and reports. Along with oversight of event, content and digital teams, Miller can most often be found hosting one of the CMO Council’s many executive Dinner Dialogs or presenting CMO Council research findings at global conferences and thought leadership events.]]>
Liz Miller discusses mindblowing mutlicultural research published by the CMO Council and Geoscape, Activating the New American Mainstream. Liz Miller brings a varied career that spans over 22 years in the Marketing, Sports Entertainment, Retail, Health, Beauty and Personal Care spaces. With the CMO Council, Miller oversees all marketing, research and program operations, serving as the lead analyst for all research initiatives and reports. Along with oversight of event, content and digital teams, Miller can most often be found hosting one of the CMO Council’s many executive Dinner Dialogs or presenting CMO Council research findings at global conferences and thought leadership events.]]>
Episode 67: Thaddeus Rex on the Science of Charismahttps://interviews.martech.zone/67
http://www.blogtalkradio.com/marketingtech/2016/01/13/interview-thaddeus-rex-on-the-science-of-charismaWed, 13 Jan 2016 15:00:00 -0500Douglas KarrfullDouglas KarrWe discuss the difficulties that individuals and businesses have in clearly communicating their brand49:21no<p>Every interaction is like a mini-performance, and your customers have front row seats. Injecting charisma into that performance doesn't take any more time, but it engages the audience at a higher, more effective level, allowing you to get bigger results with less effort. Thaddeus Rex In an era where a product can be built and delivered to market overnight, companies often struggle to differentiate themselves in person or online. Unfortunately, that puts poorly branded companies at great risk. They have great people, they have great products, and they may even have great clients... but they're struggling with growing their business and closing sales more effectively. At DK New Media, we're often asked to develop online authority for companies that lack the foundation of a brand to do so effectively. We've been enlisting the assistance of branding experts to do this - and Thaddeus Rex has been a rock star for us. That's actually a pun... Thaddeus started his career as a musician and entertainer, and he brings that expertise to companies to help them prosper.</p>
Every interaction is like a mini-performance, and your customers have front row seats. Injecting charisma into that performance doesn't take any more time, but it engages the audience at a higher, more effective level, allowing you to get bigger results with less effort. Thaddeus Rex In an era where a product can be built and delivered to market overnight, companies often struggle to differentiate themselves in person or online. Unfortunately, that puts poorly branded companies at great risk. They have great people, they have great products, and they may even have great clients... but they're struggling with growing their business and closing sales more effectively. At DK New Media, we're often asked to develop online authority for companies that lack the foundation of a brand to do so effectively. We've been enlisting the assistance of branding experts to do this - and Thaddeus Rex has been a rock star for us. That's actually a pun... Thaddeus started his career as a musician and entertainer, and he brings that expertise to companies to help them prosper.]]>
Every interaction is like a mini-performance, and your customers have front row seats. Injecting charisma into that performance doesn't take any more time, but it engages the audience at a higher, more effective level, allowing you to get bigger results with less effort. Thaddeus Rex In an era where a product can be built and delivered to market overnight, companies often struggle to differentiate themselves in person or online. Unfortunately, that puts poorly branded companies at great risk. They have great people, they have great products, and they may even have great clients... but they're struggling with growing their business and closing sales more effectively. At DK New Media, we're often asked to develop online authority for companies that lack the foundation of a brand to do so effectively. We've been enlisting the assistance of branding experts to do this - and Thaddeus Rex has been a rock star for us. That's actually a pun... Thaddeus started his career as a musician and entertainer, and he brings that expertise to companies to help them prosper.]]>
Episode 66: Brad Seaman of Monster Connect on Sales Accelerationhttps://interviews.martech.zone/66
http://www.blogtalkradio.com/marketingtech/2015/12/28/interview-brad-seaman-of-monster-connect-on-sales-accelerationMon, 28 Dec 2015 16:00:00 -0500Douglas KarrfullDouglas KarrAn introduction to sponsor Monster Connect on their innovative sales acceleration technology46:17no<p>One area of explosive growth in the marketing technology space is technology for sales acceleration. Brad Seaman's company, Monster Connect, may be one of the most innovative and truly provides a solution to one of the most difficult issues that sales people have every day. Outbound sales requires sales people to drudge through dozens of calls before they actually connect with a real person. Combine that inefficiency with the fact that sales teams also have to log and reschedule any calls that didn't connect and it's no wonder that a sales team's time is spent doing administrative work rather than actual selling. Imagine if you had a team of people working on your outbound sales list that made dozens of calls on your behalf - only connecting you when a live person is on the line! This is Monster Connect, a sponsor of the Marketing Technology Blog. Their platform is like the Uber of sales acceleration tools. With Monster Connect, sales teams are connecting on every call and having 8 times the success!</p>
One area of explosive growth in the marketing technology space is technology for sales acceleration. Brad Seaman's company, Monster Connect, may be one of the most innovative and truly provides a solution to one of the most difficult issues that sales people have every day. Outbound sales requires sales people to drudge through dozens of calls before they actually connect with a real person. Combine that inefficiency with the fact that sales teams also have to log and reschedule any calls that didn't connect and it's no wonder that a sales team's time is spent doing administrative work rather than actual selling. Imagine if you had a team of people working on your outbound sales list that made dozens of calls on your behalf - only connecting you when a live person is on the line! This is Monster Connect, a sponsor of the Marketing Technology Blog. Their platform is like the Uber of sales acceleration tools. With Monster Connect, sales teams are connecting on every call and having 8 times the success!]]>
One area of explosive growth in the marketing technology space is technology for sales acceleration. Brad Seaman's company, Monster Connect, may be one of the most innovative and truly provides a solution to one of the most difficult issues that sales people have every day. Outbound sales requires sales people to drudge through dozens of calls before they actually connect with a real person. Combine that inefficiency with the fact that sales teams also have to log and reschedule any calls that didn't connect and it's no wonder that a sales team's time is spent doing administrative work rather than actual selling. Imagine if you had a team of people working on your outbound sales list that made dozens of calls on your behalf - only connecting you when a live person is on the line! This is Monster Connect, a sponsor of the Marketing Technology Blog. Their platform is like the Uber of sales acceleration tools. With Monster Connect, sales teams are connecting on every call and having 8 times the success!]]>
Episode 65: Brian Solis, Author of X: The Experience When Business Meets Designhttps://interviews.martech.zone/65
http://www.blogtalkradio.com/marketingtech/2015/12/10/an-interview-with-brian-solis--x-the-experience-when-business-meets-designThu, 10 Dec 2015 15:00:00 -0500Douglas KarrfullDouglas KarrIn his new book X: The Experience Where Business Meets Design, bestselling author Brian Solis shares why the future of business is experiential and how to creat46:24no<p>Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. Brian has released a string of books for business that challenge and push the envelope on helping businesses understand consumer behavior... and his latest book is an example of what it takes. X: The Experience Where Business Meets Design "This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within." Brian took time out of his business schedule as author, speaker, analyst and consultant to share with us his vision for this book and why it required 3.5 years from idea to execution. It's a fascinating conversation where Brian helps explain where we've been, where we are, and why businesses need to yield his advice on where to go next. Disclosure: We used our Amazon affiliate link in this post.</p>
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. Brian has released a string of books for business that challenge and push the envelope on helping businesses understand consumer behavior... and his latest book is an example of what it takes. X: The Experience Where Business Meets Design "This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within." Brian took time out of his business schedule as author, speaker, analyst and consultant to share with us his vision for this book and why it required 3.5 years from idea to execution. It's a fascinating conversation where Brian helps explain where we've been, where we are, and why businesses need to yield his advice on where to go next. Disclosure: We used our Amazon affiliate link in this post.]]>
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. Brian has released a string of books for business that challenge and push the envelope on helping businesses understand consumer behavior... and his latest book is an example of what it takes. X: The Experience Where Business Meets Design "This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within." Brian took time out of his business schedule as author, speaker, analyst and consultant to share with us his vision for this book and why it required 3.5 years from idea to execution. It's a fascinating conversation where Brian helps explain where we've been, where we are, and why businesses need to yield his advice on where to go next. Disclosure: We used our Amazon affiliate link in this post.]]>
Episode 64: Jon Wuebben of ContentLaunchhttps://interviews.martech.zone/64
http://www.blogtalkradio.com/marketingtech/2015/11/25/interview-jon-wuebben-of-contentlaunchWed, 25 Nov 2015 15:00:00 -0500Douglas KarrfullDouglas KarrJon discusses his platform, ContentLaunch, and some incredible advice on how businesses should leverage content marketing40:23no<p>I'm pretty excited about this podcast, our first in our new podcast studio at DK New Media! Jon Wuebben has been a long-time friend, we seem to bump into each other at every conference and love hanging out together. He's also an entertaining singer, the life of the dance floor, and can do a heck of a job on Karaoke. Jon is a multi-book author and helps clients develop content strategies, deploy their content, and promote their content online. The frustrations of the industry led him to develop his own platform, ContentLaunch, for planning, coordinating, publishing and promoting content. It's primary focus is on the small and mid-size business market since Jon saw the industry only providing large, expensive, enterprise products to handle the process. In the first half, we speak quite a bit about the platform, but the second half of the interview gets into some incredible detail on content marketing strategies and its use to build relationships with your prospects and customers. Be sure to listen - we've got great information throughout and will leave you with a task that will transform your content ideation strategy.</p>
I'm pretty excited about this podcast, our first in our new podcast studio at DK New Media! Jon Wuebben has been a long-time friend, we seem to bump into each other at every conference and love hanging out together. He's also an entertaining singer, the life of the dance floor, and can do a heck of a job on Karaoke. Jon is a multi-book author and helps clients develop content strategies, deploy their content, and promote their content online. The frustrations of the industry led him to develop his own platform, ContentLaunch, for planning, coordinating, publishing and promoting content. It's primary focus is on the small and mid-size business market since Jon saw the industry only providing large, expensive, enterprise products to handle the process. In the first half, we speak quite a bit about the platform, but the second half of the interview gets into some incredible detail on content marketing strategies and its use to build relationships with your prospects and customers. Be sure to listen - we've got great information throughout and will leave you with a task that will transform your content ideation strategy.]]>
I'm pretty excited about this podcast, our first in our new podcast studio at DK New Media! Jon Wuebben has been a long-time friend, we seem to bump into each other at every conference and love hanging out together. He's also an entertaining singer, the life of the dance floor, and can do a heck of a job on Karaoke. Jon is a multi-book author and helps clients develop content strategies, deploy their content, and promote their content online. The frustrations of the industry led him to develop his own platform, ContentLaunch, for planning, coordinating, publishing and promoting content. It's primary focus is on the small and mid-size business market since Jon saw the industry only providing large, expensive, enterprise products to handle the process. In the first half, we speak quite a bit about the platform, but the second half of the interview gets into some incredible detail on content marketing strategies and its use to build relationships with your prospects and customers. Be sure to listen - we've got great information throughout and will leave you with a task that will transform your content ideation strategy.]]>
Episode 63: Daniel Lemin, Author of ManipuRATED on Online Ratings and Reviewshttps://interviews.martech.zone/63
http://www.blogtalkradio.com/marketingtech/2015/11/23/interview-daniel-lemin-on-online-ratings-and-reviewsMon, 23 Nov 2015 15:00:00 -0500Douglas KarrfullDouglas KarrInsight into the business of ratings and reviews as well as what every business can do to manage them effectively38:19no<p>Daniel Lemin's book, ManipuRATED, teaches business owners how to track what people are saying about their businesses online; how to make every review, good or bad, a marketing asset; how to respond to reviews — and when not to; how to recruit your best customers to write fresh reviews; how to publicize good reviews; and more. In this interview, we discuss the industry and the book with Daniel. Daniel Lemin is a respected authority on the reputation industry. He has been quoted in the New York Times and USA Today and featured on CBS Radio, Fox News and many other national and international news outlets. An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on small businesses and the ongoing struggle business owners have with their online reputations. </p>
Daniel Lemin's book, ManipuRATED, teaches business owners how to track what people are saying about their businesses online; how to make every review, good or bad, a marketing asset; how to respond to reviews — and when not to; how to recruit your best customers to write fresh reviews; how to publicize good reviews; and more. In this interview, we discuss the industry and the book with Daniel. Daniel Lemin is a respected authority on the reputation industry. He has been quoted in the New York Times and USA Today and featured on CBS Radio, Fox News and many other national and international news outlets. An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on small businesses and the ongoing struggle business owners have with their online reputations. ]]>
Daniel Lemin's book, ManipuRATED, teaches business owners how to track what people are saying about their businesses online; how to make every review, good or bad, a marketing asset; how to respond to reviews — and when not to; how to recruit your best customers to write fresh reviews; how to publicize good reviews; and more. In this interview, we discuss the industry and the book with Daniel. Daniel Lemin is a respected authority on the reputation industry. He has been quoted in the New York Times and USA Today and featured on CBS Radio, Fox News and many other national and international news outlets. An early Google hire, Lemin was one of the first pioneers to realize the importance, impact, and power of online ratings and reviews on small businesses and the ongoing struggle business owners have with their online reputations. ]]>
Episode 62: Jack Klemeyer of GYB Coaching on Mastermind Marketing Groupshttps://interviews.martech.zone/62
http://www.blogtalkradio.com/marketingtech/2015/10/23/interview-jack-klemeyer-of-gyb-coaching-on-mastermind-marketing-groupsFri, 23 Oct 2015 15:00:00 -0400Douglas KarrfullDouglas KarrIf you're a marketing executive, Mastermind groups are a key to success for many organizations. Here's why.22:53no<p>Jack Klemeyer founded Grow Your Business™ Coaching based on the philosophy of providing business owners, corporations and their employees the knowledge and skills they need to be successful. That could mean greater sales to one person, the ability to hire more people for another and being a good leader to someone else. Whatever is needed, Jack and his team will find the resources to make turning dreams and goals into reality for their clients. A key strategy that Jack utilizes for business leaders is Mastermind Groups. Mastermind Groups are confidential groups of executives that meet regularly to help one another with their businesses. It's not a class, group coaching, or a networking group. Mastermind group participants challenge one another, set goals, and accomplish them. By being amongst your peers, you're provided advice, ideas, and honest support. Jack manages these groups regionally in Indianapolis as well as virtually, with leaders throughout the web. We're going to be starting our own Mastermind group soon - so contact Jack if you're interested!</p>
Jack Klemeyer founded Grow Your Business™ Coaching based on the philosophy of providing business owners, corporations and their employees the knowledge and skills they need to be successful. That could mean greater sales to one person, the ability to hire more people for another and being a good leader to someone else. Whatever is needed, Jack and his team will find the resources to make turning dreams and goals into reality for their clients. A key strategy that Jack utilizes for business leaders is Mastermind Groups. Mastermind Groups are confidential groups of executives that meet regularly to help one another with their businesses. It's not a class, group coaching, or a networking group. Mastermind group participants challenge one another, set goals, and accomplish them. By being amongst your peers, you're provided advice, ideas, and honest support. Jack manages these groups regionally in Indianapolis as well as virtually, with leaders throughout the web. We're going to be starting our own Mastermind group soon - so contact Jack if you're interested!]]>
Jack Klemeyer founded Grow Your Business™ Coaching based on the philosophy of providing business owners, corporations and their employees the knowledge and skills they need to be successful. That could mean greater sales to one person, the ability to hire more people for another and being a good leader to someone else. Whatever is needed, Jack and his team will find the resources to make turning dreams and goals into reality for their clients. A key strategy that Jack utilizes for business leaders is Mastermind Groups. Mastermind Groups are confidential groups of executives that meet regularly to help one another with their businesses. It's not a class, group coaching, or a networking group. Mastermind group participants challenge one another, set goals, and accomplish them. By being amongst your peers, you're provided advice, ideas, and honest support. Jack manages these groups regionally in Indianapolis as well as virtually, with leaders throughout the web. We're going to be starting our own Mastermind group soon - so contact Jack if you're interested!]]>
Episode 61: Damon Waldron of Leadspace on Predictive Analytics and Marketinghttps://interviews.martech.zone/61
http://www.blogtalkradio.com/marketingtech/2015/10/14/interview-damon-waldron-of-leadspace-on-predictive-analytics-and-marketingWed, 14 Oct 2015 15:00:00 -0400Douglas KarrfullDouglas KarrDamon Waldron is the Director of Marketing & Customer Strategy at Leadspace and we discuss Predictive Analytics and Marketing24:10no<p>Damon Waldron is the Director of Marketing &amp; Customer Strategy at Leadspace and a seasoned marketer. Damon walks us through the advancements in predictive analytics and marketing. Because of advancements in big data, cloud storage, and computing power, predictive analytics are providing incredible opportunities in the marketing industry. The ability to score and personalize messaging in real-time to prospects is having demonstrable impact to the industry.</p>
Damon Waldron is the Director of Marketing & Customer Strategy at Leadspace and a seasoned marketer. Damon walks us through the advancements in predictive analytics and marketing. Because of advancements in big data, cloud storage, and computing power, predictive analytics are providing incredible opportunities in the marketing industry. The ability to score and personalize messaging in real-time to prospects is having demonstrable impact to the industry.]]>
Damon Waldron is the Director of Marketing & Customer Strategy at Leadspace and a seasoned marketer. Damon walks us through the advancements in predictive analytics and marketing. Because of advancements in big data, cloud storage, and computing power, predictive analytics are providing incredible opportunities in the marketing industry. The ability to score and personalize messaging in real-time to prospects is having demonstrable impact to the industry.]]>
Episode 60: Ben Ruedlinger of Wistia on Video Best Practices and Automationhttps://interviews.martech.zone/60
http://www.blogtalkradio.com/marketingtech/2015/09/25/interview-ben-ruedlinger-of-wistia-on-video-best-practices-and-automationFri, 25 Sep 2015 15:00:00 -0400Douglas KarrfullDouglas KarrIf you're a marketer looking to leverage video, this is an incredible interview with the experts at Wistia28:46no<p>Ben Ruedlinger is the Vice President of Operations at Wistia. Wistia is the leader in professional video hosting with analytics and video marketing tools for businesses. In our interview with Ben, we discuss the impact of video content on marketing efforts, how to produce great video content, and discuss advancements in video technology. Primary to our discussion is the integration of marketing automation into the Wistia platform - providing the opportunity for marketers to score leads or trigger actions based on video behavior.</p>
Ben Ruedlinger is the Vice President of Operations at Wistia. Wistia is the leader in professional video hosting with analytics and video marketing tools for businesses. In our interview with Ben, we discuss the impact of video content on marketing efforts, how to produce great video content, and discuss advancements in video technology. Primary to our discussion is the integration of marketing automation into the Wistia platform - providing the opportunity for marketers to score leads or trigger actions based on video behavior.]]>
Ben Ruedlinger is the Vice President of Operations at Wistia. Wistia is the leader in professional video hosting with analytics and video marketing tools for businesses. In our interview with Ben, we discuss the impact of video content on marketing efforts, how to produce great video content, and discuss advancements in video technology. Primary to our discussion is the integration of marketing automation into the Wistia platform - providing the opportunity for marketers to score leads or trigger actions based on video behavior.]]>
Episode 59: Pete Kluge of Adobe on Programmatic Advertisinghttps://interviews.martech.zone/59
http://www.blogtalkradio.com/marketingtech/2015/09/14/interview-pete-kluge-of-adobe-on-programmatic-advertisingMon, 14 Sep 2015 16:00:00 -0400Douglas KarrfullDouglas KarrProgrammatic Advertising is coming of age with rich integrations, algorithms and optimization for ad buys online32:16no<p>If you've wondered what Programmatic Advertising is and wanted and in-depth understanding of the technologies and capabilities, this will be the best explanation you'll ever find. We interviewed Pete Kluge, Product Marketing at Adobe in charge of Programmatic &amp; Display Advertising. He walked us through every aspect of Programmatic Advertising, the subsystems, as well as insights on the state of the industry, challenges, and opportunities. For a full write-up with links and descriptions of common definitions, check out our post on the Marketing Technology Blog, What is Programmatic Advertising?</p>
If you've wondered what Programmatic Advertising is and wanted and in-depth understanding of the technologies and capabilities, this will be the best explanation you'll ever find. We interviewed Pete Kluge, Product Marketing at Adobe in charge of Programmatic & Display Advertising. He walked us through every aspect of Programmatic Advertising, the subsystems, as well as insights on the state of the industry, challenges, and opportunities. For a full write-up with links and descriptions of common definitions, check out our post on the Marketing Technology Blog, What is Programmatic Advertising?]]>
If you've wondered what Programmatic Advertising is and wanted and in-depth understanding of the technologies and capabilities, this will be the best explanation you'll ever find. We interviewed Pete Kluge, Product Marketing at Adobe in charge of Programmatic & Display Advertising. He walked us through every aspect of Programmatic Advertising, the subsystems, as well as insights on the state of the industry, challenges, and opportunities. For a full write-up with links and descriptions of common definitions, check out our post on the Marketing Technology Blog, What is Programmatic Advertising?]]>
Episode 58: Brian Kelly of Kissmetrics - Conversions and the Launch of Engagehttps://interviews.martech.zone/58
http://www.blogtalkradio.com/marketingtech/2015/08/17/interview-brian-kelly-of-kissmetrics--conversions-and-the-launch-of-engageMon, 17 Aug 2015 16:00:00 -0400Douglas KarrfullDouglas KarrBrian Kelly is a seasoned marketing and analytics expert. He discusses Kissmetric's launch of Engage.19:40noIf you've been around the online marketing space for a while, there's no way that you haven't bumped into Kissmetrics when you're talking about visitor behavior, analyzing key insights or conversion optimization. CEO Brian Kelly is an entrepreneur with extensive experience in bringing software solutions to market. His specialties are analytics, CRM and mobile apps. Brian discusses the limitations and challenges of analytics platforms - announcing the new platform for Kissmetrics that takes insights from their core product (now named Analyze) to produce actionable results in Kissmetrics Engage. Kissmetrics Engage goes beyond the standard call-to-action, putting you a step ahead of the customer journey. These aren’t your standard popups: set these nudges to appear with exact triggers to particular audiences. Want new visitors to see a newsletter lightbox? Greet a campaign audience with a unique banner? Give a special offer to a buyer stalling in your shopping cart? Set it up and test easily with Engage, no IT or design resources required. This is an incredible glimpse into the future of marketing platforms that don't simply report on performance - but actually utilize machine learning, testing and big data, to optimize the performance without guessing.
If you've been around the online marketing space for a while, there's no way that you haven't bumped into Kissmetrics when you're talking about visitor behavior, analyzing key insights or conversion optimization. CEO Brian Kelly is an entrepreneur with extensive experience in bringing software solutions to market. His specialties are analytics, CRM and mobile apps. Brian discusses the limitations and challenges of analytics platforms - announcing the new platform for Kissmetrics that takes insights from their core product (now named Analyze) to produce actionable results in Kissmetrics Engage. Kissmetrics Engage goes beyond the standard call-to-action, putting you a step ahead of the customer journey. These aren’t your standard popups: set these nudges to appear with exact triggers to particular audiences. Want new visitors to see a newsletter lightbox? Greet a campaign audience with a unique banner? Give a special offer to a buyer stalling in your shopping cart? Set it up and test easily with Engage, no IT or design resources required. This is an incredible glimpse into the future of marketing platforms that don't simply report on performance - but actually utilize machine learning, testing and big data, to optimize the performance without guessing.]]>
If you've been around the online marketing space for a while, there's no way that you haven't bumped into Kissmetrics when you're talking about visitor behavior, analyzing key insights or conversion optimization. CEO Brian Kelly is an entrepreneur with extensive experience in bringing software solutions to market. His specialties are analytics, CRM and mobile apps. Brian discusses the limitations and challenges of analytics platforms - announcing the new platform for Kissmetrics that takes insights from their core product (now named Analyze) to produce actionable results in Kissmetrics Engage. Kissmetrics Engage goes beyond the standard call-to-action, putting you a step ahead of the customer journey. These aren’t your standard popups: set these nudges to appear with exact triggers to particular audiences. Want new visitors to see a newsletter lightbox? Greet a campaign audience with a unique banner? Give a special offer to a buyer stalling in your shopping cart? Set it up and test easily with Engage, no IT or design resources required. This is an incredible glimpse into the future of marketing platforms that don't simply report on performance - but actually utilize machine learning, testing and big data, to optimize the performance without guessing.]]>
Episode 57: Jess Stephens, CMO of SmartFocus on Real-Time Interaction Managementhttps://interviews.martech.zone/57
http://www.blogtalkradio.com/marketingtech/2015/07/30/interview-jess-stephens-cmo-of-smartfocus-on-real-time-interaction-managementThu, 30 Jul 2015 10:00:00 -0400Douglas KarrfullDouglas KarrHow Ecommerce and other organizations are adopting real-time interaction management tools to increase personalization and business results26:22no<p>We've had a great relationship with SmartFocus over the years. The Message Cloud by SmartFocus powers many of the world's largest ecommerce and retail providers' marketing - from personalized web experiences, to triggered marketing and remarketing, all the way to in-store proximity marketing (that requires no hardware installation). Jess Stephens isn't just the CMO of SmartFocus, she's also a leading commerce and retail marketing expert - having sold her Proximity Marketing startup to SmartFocus where it's integrated into The Message Cloud. Listen to this amazing show and learn why SmartFocus was named a strong performer in the RTIM market. Forrester defines Real-Time Interaction Management (RTIM) as enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints. </p>
We've had a great relationship with SmartFocus over the years. The Message Cloud by SmartFocus powers many of the world's largest ecommerce and retail providers' marketing - from personalized web experiences, to triggered marketing and remarketing, all the way to in-store proximity marketing (that requires no hardware installation). Jess Stephens isn't just the CMO of SmartFocus, she's also a leading commerce and retail marketing expert - having sold her Proximity Marketing startup to SmartFocus where it's integrated into The Message Cloud. Listen to this amazing show and learn why SmartFocus was named a strong performer in the RTIM market. Forrester defines Real-Time Interaction Management (RTIM) as enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints. ]]>
We've had a great relationship with SmartFocus over the years. The Message Cloud by SmartFocus powers many of the world's largest ecommerce and retail providers' marketing - from personalized web experiences, to triggered marketing and remarketing, all the way to in-store proximity marketing (that requires no hardware installation). Jess Stephens isn't just the CMO of SmartFocus, she's also a leading commerce and retail marketing expert - having sold her Proximity Marketing startup to SmartFocus where it's integrated into The Message Cloud. Listen to this amazing show and learn why SmartFocus was named a strong performer in the RTIM market. Forrester defines Real-Time Interaction Management (RTIM) as enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints. ]]>
Episode 56: Johann Wrede of SAP on Personalization and Your Brandhttps://interviews.martech.zone/56
http://www.blogtalkradio.com/marketingtech/2015/07/23/interview-johann-wrede-of-sap-on-personalization-and-your-brandThu, 23 Jul 2015 16:00:00 -0400Douglas KarrfullDouglas KarrJoin us for this amazing conversation with Johann Wrede, Global Senior Director, Solution Marketing, SAP Customer Engagement,on how brands are regaining control43:34noThe introduction of new technology and devices brought with it an abundance of information that allowed consumers to take control of their own buying decisions without the need for brand guidance/influence. However, successful brands have the ability to take back that control, by using the right technology to analyze individual spending behavior of their customer base and pin point loyal and revenue-driving customers to continue targeting, avoiding those who might cause more work than they’re worth (making constant returns, minuscule but timely complaints, etc.). In order to do so, brands need a robust system in place that helps to collect consumer data and spending behavior for in-depth analysis. Once target customers are identified, brands will still need to meet heightened customer expectations by leveraging purchase data for individual contextual marketing in order to identify buying patterns in real-time and tailor marketing collateral based on what customers might be looking for when browsing the site or in the store. In doing so, they will regain control by choosing who they’d like to target (ex. loyal, revenue-driving consumers) and will also recognize up to a 9% uplift in revenue sales, if executed properly. Join us for this amazing conversation with Johann Wrede, Global Senior Director, Solution Marketing, SAP Customer Engagement,on how brands are regaining control from consumers.
The introduction of new technology and devices brought with it an abundance of information that allowed consumers to take control of their own buying decisions without the need for brand guidance/influence. However, successful brands have the ability to take back that control, by using the right technology to analyze individual spending behavior of their customer base and pin point loyal and revenue-driving customers to continue targeting, avoiding those who might cause more work than they’re worth (making constant returns, minuscule but timely complaints, etc.). In order to do so, brands need a robust system in place that helps to collect consumer data and spending behavior for in-depth analysis. Once target customers are identified, brands will still need to meet heightened customer expectations by leveraging purchase data for individual contextual marketing in order to identify buying patterns in real-time and tailor marketing collateral based on what customers might be looking for when browsing the site or in the store. In doing so, they will regain control by choosing who they’d like to target (ex. loyal, revenue-driving consumers) and will also recognize up to a 9% uplift in revenue sales, if executed properly. Join us for this amazing conversation with Johann Wrede, Global Senior Director, Solution Marketing, SAP Customer Engagement,on how brands are regaining control from consumers. ]]>
The introduction of new technology and devices brought with it an abundance of information that allowed consumers to take control of their own buying decisions without the need for brand guidance/influence. However, successful brands have the ability to take back that control, by using the right technology to analyze individual spending behavior of their customer base and pin point loyal and revenue-driving customers to continue targeting, avoiding those who might cause more work than they’re worth (making constant returns, minuscule but timely complaints, etc.). In order to do so, brands need a robust system in place that helps to collect consumer data and spending behavior for in-depth analysis. Once target customers are identified, brands will still need to meet heightened customer expectations by leveraging purchase data for individual contextual marketing in order to identify buying patterns in real-time and tailor marketing collateral based on what customers might be looking for when browsing the site or in the store. In doing so, they will regain control by choosing who they’d like to target (ex. loyal, revenue-driving consumers) and will also recognize up to a 9% uplift in revenue sales, if executed properly. Join us for this amazing conversation with Johann Wrede, Global Senior Director, Solution Marketing, SAP Customer Engagement,on how brands are regaining control from consumers. ]]>
Episode 55: Why Consumer Brands Are Paying Attention to Millennialshttps://interviews.martech.zone/55
http://www.blogtalkradio.com/marketingtech/2015/07/15/why-consumer-brands-are-paying-attention-to-millennialsWed, 15 Jul 2015 14:00:00 -0400Douglas KarrfullDouglas KarrTim McLain explains why consumer brands are paying attention to millennials47:58no<p>Millennials will be spending $600 billion dollars in 2015 as more than one-third of Generation Y are now adult consumers. Millennials should be a key focus for brands of all sorts as this generation now prepares to purchase their first home (5.2 billion renters will be buying their first home this year), have a baby and purchase a new vehicle. With this in mind, organizations need to be found online when these milestone Millennials are looking to make considered purchases for them and their families. On today's show, we interview Tim McLain of Netsertive. They've done a ton of research on the behavioral changes and habits of millennials. </p>
Millennials will be spending $600 billion dollars in 2015 as more than one-third of Generation Y are now adult consumers. Millennials should be a key focus for brands of all sorts as this generation now prepares to purchase their first home (5.2 billion renters will be buying their first home this year), have a baby and purchase a new vehicle. With this in mind, organizations need to be found online when these milestone Millennials are looking to make considered purchases for them and their families. On today's show, we interview Tim McLain of Netsertive. They've done a ton of research on the behavioral changes and habits of millennials. ]]>
Millennials will be spending $600 billion dollars in 2015 as more than one-third of Generation Y are now adult consumers. Millennials should be a key focus for brands of all sorts as this generation now prepares to purchase their first home (5.2 billion renters will be buying their first home this year), have a baby and purchase a new vehicle. With this in mind, organizations need to be found online when these milestone Millennials are looking to make considered purchases for them and their families. On today's show, we interview Tim McLain of Netsertive. They've done a ton of research on the behavioral changes and habits of millennials. ]]>
Episode 54: Interview: Mark Schaefer, Author of The Content Codehttps://interviews.martech.zone/54
http://www.blogtalkradio.com/marketingtech/2015/07/08/interview-mark-schaefer-author-of-the-content-codeWed, 08 Jul 2015 15:00:00 -0400Douglas KarrfullDouglas KarrAn Interview with Mark Schaefer, author of The Content Code49:12noIf you're going to read one book this year on marketing strategies and content marketing, it's this one from Mark Schaefer. The Content Code discusses 6 essential strategies for igniting your content, your marketing and your business. The six: Brand DevelopmentAudience and InfluencersDistribution, Advertising, Promotion, and SEOAuthorityShareability embedded into each piece of contentSocial proof and social signals. Mark carefully walks you through each strategy, how it's measured, what its impact is, and shares case studies as evidence. This is a topic near and dear to our heart as we've been developing content authority programs for our clients for the past few years. Producing content isn't enough. And Mark's killer advice is that the strategy you utilize to ignite the content is as important as the content itself. Listen in to this amazing conversation with Mark. I'm fortunate to call him a friend and look up to him in this industry. He's good people.
If you're going to read one book this year on marketing strategies and content marketing, it's this one from Mark Schaefer. The Content Code discusses 6 essential strategies for igniting your content, your marketing and your business. The six: Brand DevelopmentAudience and InfluencersDistribution, Advertising, Promotion, and SEOAuthorityShareability embedded into each piece of contentSocial proof and social signals. Mark carefully walks you through each strategy, how it's measured, what its impact is, and shares case studies as evidence. This is a topic near and dear to our heart as we've been developing content authority programs for our clients for the past few years. Producing content isn't enough. And Mark's killer advice is that the strategy you utilize to ignite the content is as important as the content itself. Listen in to this amazing conversation with Mark. I'm fortunate to call him a friend and look up to him in this industry. He's good people.]]>
If you're going to read one book this year on marketing strategies and content marketing, it's this one from Mark Schaefer. The Content Code discusses 6 essential strategies for igniting your content, your marketing and your business. The six: Brand DevelopmentAudience and InfluencersDistribution, Advertising, Promotion, and SEOAuthorityShareability embedded into each piece of contentSocial proof and social signals. Mark carefully walks you through each strategy, how it's measured, what its impact is, and shares case studies as evidence. This is a topic near and dear to our heart as we've been developing content authority programs for our clients for the past few years. Producing content isn't enough. And Mark's killer advice is that the strategy you utilize to ignite the content is as important as the content itself. Listen in to this amazing conversation with Mark. I'm fortunate to call him a friend and look up to him in this industry. He's good people.]]>
Episode 53: The Social Enterprise: An Interview with Scott Montyhttps://interviews.martech.zone/53
http://www.blogtalkradio.com/marketingtech/2015/06/26/the-social-enterprise-an-interview-with-scott-montyFri, 26 Jun 2015 16:00:00 -0400Douglas KarrfullDouglas KarrScott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. Scott recently announced the34:36no<p>Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. Scott recently announced the launch of his strategic consulting firm, Scott Monty Strategies. Scott counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives. We wanted to share Scott's story and his advice for the new era of the social enterprise. Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer customer service, innovative product launches and more. He also has a decade of experience in communications and marketing agencies, where he had clients that included IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, and GE Software.</p>
Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. Scott recently announced the launch of his strategic consulting firm, Scott Monty Strategies. Scott counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives. We wanted to share Scott's story and his advice for the new era of the social enterprise. Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer customer service, innovative product launches and more. He also has a decade of experience in communications and marketing agencies, where he had clients that included IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, and GE Software.]]>
Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. Scott recently announced the launch of his strategic consulting firm, Scott Monty Strategies. Scott counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives. We wanted to share Scott's story and his advice for the new era of the social enterprise. Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer customer service, innovative product launches and more. He also has a decade of experience in communications and marketing agencies, where he had clients that included IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, and GE Software.]]>
Episode 52: Mobile App Acquisition: An Interview Dennis Mink of Liftoffhttps://interviews.martech.zone/52
http://www.blogtalkradio.com/marketingtech/2015/06/10/mobile-app-acquisition-an-interview-dennis-mink-of-liftoffWed, 10 Jun 2015 15:00:00 -0400Douglas KarrfullDouglas KarrWith over a billion records of intelligence on mobile users, Liftoff has taken off as a premier service for mobile advertisement acquision strategies for mobile33:56noWith over a billion records of intelligence on mobile users, Liftoff has taken off as a premier service for mobile advertisement acquision strategies for mobile app providers. Dennis discusses the failed CPA ("Cost Per Acquisition") model that most companies apply to gain new application downloads and installations. Liftoff, instead, profiles your customer-base and optimizes mobile ads to users just like the ones you already know are successful. This reduces churn, increases engagement, and ultimately makes for a very profitable return on acquisition investment by increasing the lifetime value of the new mobile app user.
With over a billion records of intelligence on mobile users, Liftoff has taken off as a premier service for mobile advertisement acquision strategies for mobile app providers. Dennis discusses the failed CPA ("Cost Per Acquisition") model that most companies apply to gain new application downloads and installations. Liftoff, instead, profiles your customer-base and optimizes mobile ads to users just like the ones you already know are successful. This reduces churn, increases engagement, and ultimately makes for a very profitable return on acquisition investment by increasing the lifetime value of the new mobile app user.]]>
With over a billion records of intelligence on mobile users, Liftoff has taken off as a premier service for mobile advertisement acquision strategies for mobile app providers. Dennis discusses the failed CPA ("Cost Per Acquisition") model that most companies apply to gain new application downloads and installations. Liftoff, instead, profiles your customer-base and optimizes mobile ads to users just like the ones you already know are successful. This reduces churn, increases engagement, and ultimately makes for a very profitable return on acquisition investment by increasing the lifetime value of the new mobile app user.]]>
Episode 51: A/B Testing and Personalization: An Interview with Adobe's Drew Burnshttps://interviews.martech.zone/51
http://www.blogtalkradio.com/marketingtech/2015/05/22/ab-testing-and-personalization-an-interview-with-adobes-drew-burnsFri, 22 May 2015 16:00:00 -0400Douglas KarrfullDouglas KarrThere’s been talk that A/B testing is dead, that this function is problematic and no longer effective for digital marketing. The reality is most marketers aren’33:30no<p>There’s been talk that A/B testing is dead, that this function is problematic and no longer effective for digital marketing. The reality is most marketers aren’t efficiently leveraging or even understanding what A/B testing is. For instance, they mistake redirection – taking a population and introducing it into another experience to see how it affects conversion – for testing, which leaves them feeling like something is still missing. And it is. A/B testing is most valuable when it complements discovery mechanisms, such as multivariate testing and automated personalization, to vet a hypothesis first and then use A/B testing to assess it. The issue is that marketers simply aren’t viewing testing holistically – as one part of the marketing puzzle that also utilizes other capabilities such as analytics and targeting. So how does a marketer unlock the full potential of A/B testing? Adobe’s A/B testing expert, Drew Burns, is on the show to discuss how this process works as well as provide real-world use-case examples. He also discusses: How A/B testing has evolved from gut instinct to calculated riskHow an organization can create a ‘testing culture’ that encourages collaboration between marketers and creativesThe new challenges of A/B testing today such as identifying different variations of creative assets to test, or how a team should be organized in their testing process.</p>
There’s been talk that A/B testing is dead, that this function is problematic and no longer effective for digital marketing. The reality is most marketers aren’t efficiently leveraging or even understanding what A/B testing is. For instance, they mistake redirection – taking a population and introducing it into another experience to see how it affects conversion – for testing, which leaves them feeling like something is still missing. And it is. A/B testing is most valuable when it complements discovery mechanisms, such as multivariate testing and automated personalization, to vet a hypothesis first and then use A/B testing to assess it. The issue is that marketers simply aren’t viewing testing holistically – as one part of the marketing puzzle that also utilizes other capabilities such as analytics and targeting. So how does a marketer unlock the full potential of A/B testing? Adobe’s A/B testing expert, Drew Burns, is on the show to discuss how this process works as well as provide real-world use-case examples. He also discusses: How A/B testing has evolved from gut instinct to calculated riskHow an organization can create a ‘testing culture’ that encourages collaboration between marketers and creativesThe new challenges of A/B testing today such as identifying different variations of creative assets to test, or how a team should be organized in their testing process.]]>
There’s been talk that A/B testing is dead, that this function is problematic and no longer effective for digital marketing. The reality is most marketers aren’t efficiently leveraging or even understanding what A/B testing is. For instance, they mistake redirection – taking a population and introducing it into another experience to see how it affects conversion – for testing, which leaves them feeling like something is still missing. And it is. A/B testing is most valuable when it complements discovery mechanisms, such as multivariate testing and automated personalization, to vet a hypothesis first and then use A/B testing to assess it. The issue is that marketers simply aren’t viewing testing holistically – as one part of the marketing puzzle that also utilizes other capabilities such as analytics and targeting. So how does a marketer unlock the full potential of A/B testing? Adobe’s A/B testing expert, Drew Burns, is on the show to discuss how this process works as well as provide real-world use-case examples. He also discusses: How A/B testing has evolved from gut instinct to calculated riskHow an organization can create a ‘testing culture’ that encourages collaboration between marketers and creativesThe new challenges of A/B testing today such as identifying different variations of creative assets to test, or how a team should be organized in their testing process.]]>
Episode 50: Scott Brinker Discusses MarTech: The Marketing Tech Conferencehttps://interviews.martech.zone/50
http://www.blogtalkradio.com/marketingtech/2015/03/18/scott-brinker-discusses-martech-the-marketing-tech-conferenceWed, 18 Mar 2015 10:00:00 -0400Douglas KarrfullDouglas KarrIf there were another colleague in the world that matched my excitement for marketing technology, it's Scott Brinker. I'm ecstatic to do this interview and help50:44noIf there were another colleague in the world that matched my excitement for marketing technology, it's Scott Brinker. I'm ecstatic to do this interview and help promote the amazing conference that Scott has launched - MarTech. Get your tickets now - it's coming up fast on March 31st. Scott has been an entrepreneur at the intersection of marketing and technology for some time. Before ion, Scott and his team ran a successful web development agency, which among other things built most of the web marketing infrastructure for Citrix. Previously he ran a web technology consultancy that built early web apps for CBS Sportsline, Tribune, the Miami Dolphins, and Fujitsu. And he started my career as a teenager, developing BBS software and dial-up multi-player games before the birth of the web. Scott graduated from Columbia University with a BS in computer science. He went on to get an MBA from MIT and an master’s degree in computer science from Harvard University.
If there were another colleague in the world that matched my excitement for marketing technology, it's Scott Brinker. I'm ecstatic to do this interview and help promote the amazing conference that Scott has launched - MarTech. Get your tickets now - it's coming up fast on March 31st. Scott has been an entrepreneur at the intersection of marketing and technology for some time. Before ion, Scott and his team ran a successful web development agency, which among other things built most of the web marketing infrastructure for Citrix. Previously he ran a web technology consultancy that built early web apps for CBS Sportsline, Tribune, the Miami Dolphins, and Fujitsu. And he started my career as a teenager, developing BBS software and dial-up multi-player games before the birth of the web. Scott graduated from Columbia University with a BS in computer science. He went on to get an MBA from MIT and an master’s degree in computer science from Harvard University.]]>
If there were another colleague in the world that matched my excitement for marketing technology, it's Scott Brinker. I'm ecstatic to do this interview and help promote the amazing conference that Scott has launched - MarTech. Get your tickets now - it's coming up fast on March 31st. Scott has been an entrepreneur at the intersection of marketing and technology for some time. Before ion, Scott and his team ran a successful web development agency, which among other things built most of the web marketing infrastructure for Citrix. Previously he ran a web technology consultancy that built early web apps for CBS Sportsline, Tribune, the Miami Dolphins, and Fujitsu. And he started my career as a teenager, developing BBS software and dial-up multi-player games before the birth of the web. Scott graduated from Columbia University with a BS in computer science. He went on to get an MBA from MIT and an master’s degree in computer science from Harvard University.]]>
Episode 49: The Marketing Technology Bloghttps://interviews.martech.zone/49
http://www.blogtalkradio.com/marketingtech/2014/10/14/the-marketing-technology-blogTue, 14 Oct 2014 17:00:00 -0400Douglas KarrfullDouglas KarrI wanted to take the time this week to share some great tools and information from our sponsors on the Marketing Technology Blog! It's just Doug today without a43:31noI wanted to take the time this week to share some great tools and information from our sponsors on the Marketing Technology Blog! It's just Doug today without all the pizazz of our normal shows with the team at Site Strategics and Edge of the Web Radio. Our podcast discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing.
I wanted to take the time this week to share some great tools and information from our sponsors on the Marketing Technology Blog! It's just Doug today without all the pizazz of our normal shows with the team at Site Strategics and Edge of the Web Radio. Our podcast discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing. ]]>
I wanted to take the time this week to share some great tools and information from our sponsors on the Marketing Technology Blog! It's just Doug today without all the pizazz of our normal shows with the team at Site Strategics and Edge of the Web Radio. Our podcast discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing professionals - whether you're running your own company or you're a CMO at an international corporation - we always have information that you can use to increase the performance of your online marketing. ]]>
Episode 48: Cast a Bigger.Net with Chris Reed and Chris Hoythttps://interviews.martech.zone/48
http://www.blogtalkradio.com/marketingtech/2014/03/08/cast-a-biggernet-with-chris-reed-and-chris-hoytSat, 08 Mar 2014 17:00:00 -0500Douglas KarrfullDouglas KarrThis episode didn't air on the radio, so excuse the political incorrectness... in fact, some of it is NSFW if you've got your speaker blaring. However, we did h56:38noThis episode didn't air on the radio, so excuse the political incorrectness... in fact, some of it is NSFW if you've got your speaker blaring. However, we did have a fantastic time speaking with Chris "The Brain" Hoyt and Chris Reed of Cast a Bigger.Net. I hope you enjoy this discussion of
This episode didn't air on the radio, so excuse the political incorrectness... in fact, some of it is NSFW if you've got your speaker blaring. However, we did have a fantastic time speaking with Chris "The Brain" Hoyt and Chris Reed of Cast a Bigger.Net. I hope you enjoy this discussion of ]]>
This episode didn't air on the radio, so excuse the political incorrectness... in fact, some of it is NSFW if you've got your speaker blaring. However, we did have a fantastic time speaking with Chris "The Brain" Hoyt and Chris Reed of Cast a Bigger.Net. I hope you enjoy this discussion of ]]>
Episode 47: DK New Media and Douglas Karrhttps://interviews.martech.zone/47
http://www.blogtalkradio.com/marketingtech/2013/09/09/enterprise-radio-dk-new-media-and-douglas-karrMon, 09 Sep 2013 15:00:00 -0400Douglas KarrfullDouglas KarrDouglas is interviewed by Enterprise Radio on celebrating DK New Media's 5 Year Anniversary! DK New Media has grown across the board in those years to become a12:19noDouglas is interviewed by Enterprise Radio on celebrating DK New Media's 5 Year Anniversary! DK New Media has grown across the board in those years to become a boutique agency to the best marketing and technology companies in the world. DK New Media has assisted in due diligence work for over $500 million in investments and acquisitions, providing advice to many of the leading marketing technology companies in the industry. The size and scope of the assistance DK New Media is providing to clients has grown as well, with a team of professionals lead by Jenn Lisak and Marty Thompson.
Douglas is interviewed by Enterprise Radio on celebrating DK New Media's 5 Year Anniversary! DK New Media has grown across the board in those years to become a boutique agency to the best marketing and technology companies in the world. DK New Media has assisted in due diligence work for over $500 million in investments and acquisitions, providing advice to many of the leading marketing technology companies in the industry. The size and scope of the assistance DK New Media is providing to clients has grown as well, with a team of professionals lead by Jenn Lisak and Marty Thompson. ]]>
Douglas is interviewed by Enterprise Radio on celebrating DK New Media's 5 Year Anniversary! DK New Media has grown across the board in those years to become a boutique agency to the best marketing and technology companies in the world. DK New Media has assisted in due diligence work for over $500 million in investments and acquisitions, providing advice to many of the leading marketing technology companies in the industry. The size and scope of the assistance DK New Media is providing to clients has grown as well, with a team of professionals lead by Jenn Lisak and Marty Thompson. ]]>
Episode 46: Dion Hinchcliffe of Dachis Grouphttps://interviews.martech.zone/46
http://www.blogtalkradio.com/marketingtech/2012/11/30/dion-hinchcliffe-of-dachis-groupFri, 30 Nov 2012 15:00:00 -0500Douglas KarrfullDouglas KarrDion Hinchcliffe is a well-known business strategist, enterprise architect, author, blogger, and is currently Chief Strategy Officer of Dachis Group. He spends42:39noDion Hinchcliffe is a well-known business strategist, enterprise architect, author, blogger, and is currently Chief Strategy Officer of Dachis Group. He spends his time working with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century. Dion has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture.
Dion Hinchcliffe is a well-known business strategist, enterprise architect, author, blogger, and is currently Chief Strategy Officer of Dachis Group. He spends his time working with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century. Dion has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture.]]>
Dion Hinchcliffe is a well-known business strategist, enterprise architect, author, blogger, and is currently Chief Strategy Officer of Dachis Group. He spends his time working with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century. Dion has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture.]]>
Episode 45: Erin Sparks and Jon Thompson of Site Strategicshttps://interviews.martech.zone/45
http://www.blogtalkradio.com/marketingtech/2012/11/16/erin-sparks-and-jon-thompson-of-site-strategicsFri, 16 Nov 2012 15:00:00 -0500Douglas KarrfullDouglas KarrErin Sparks is the owner and president of Site Strategics, a company he founded in 2004 that specializes in high-end Web services for small and mid-sized busine58:23noErin Sparks is the owner and president of Site Strategics, a company he founded in 2004 that specializes in high-end Web services for small and mid-sized business owners in a format and language they can afford and understand. The company’s goal is to not only help its clients look good on the Web but to also help them be found by potential customers. Jon Thompson @jonthompson joined the Site Strategics team in June 2011 and became full-time in September of 2011. He comes aboard with a Bachelor of Science in Business, with a concentration in computer information systems through IUPUC. He brings over a decade of experience with website development and marketing, and more recent experience in search engine optimization.
Erin Sparks is the owner and president of Site Strategics, a company he founded in 2004 that specializes in high-end Web services for small and mid-sized business owners in a format and language they can afford and understand. The company’s goal is to not only help its clients look good on the Web but to also help them be found by potential customers. Jon Thompson @jonthompson joined the Site Strategics team in June 2011 and became full-time in September of 2011. He comes aboard with a Bachelor of Science in Business, with a concentration in computer information systems through IUPUC. He brings over a decade of experience with website development and marketing, and more recent experience in search engine optimization.]]>
Erin Sparks is the owner and president of Site Strategics, a company he founded in 2004 that specializes in high-end Web services for small and mid-sized business owners in a format and language they can afford and understand. The company’s goal is to not only help its clients look good on the Web but to also help them be found by potential customers. Jon Thompson @jonthompson joined the Site Strategics team in June 2011 and became full-time in September of 2011. He comes aboard with a Bachelor of Science in Business, with a concentration in computer information systems through IUPUC. He brings over a decade of experience with website development and marketing, and more recent experience in search engine optimization.]]>
Episode 44: Steve Kleber of Kleber & Associateshttps://interviews.martech.zone/44
http://www.blogtalkradio.com/marketingtech/2012/11/09/steve-kleber-of-kleber-associatesFri, 09 Nov 2012 15:00:00 -0500Douglas KarrfullDouglas KarrSteve founded Kleber & Associates (K&A) in 1987. An Atlanta-based full-service marketing agency which specializes in the home and building channel, K&A works in36:56noSteve founded Kleber &amp; Associates (K&amp;A) in 1987. An Atlanta-based full-service marketing agency which specializes in the home and building channel, K&amp;A works in partnership with a variety of clients who market premium products for both residential and commercial applications that are targeted to consumers, architects, developers, builders, remodelers, designers and manufacturers.
Steve founded Kleber & Associates (K&A) in 1987. An Atlanta-based full-service marketing agency which specializes in the home and building channel, K&A works in partnership with a variety of clients who market premium products for both residential and commercial applications that are targeted to consumers, architects, developers, builders, remodelers, designers and manufacturers.]]>
Steve founded Kleber & Associates (K&A) in 1987. An Atlanta-based full-service marketing agency which specializes in the home and building channel, K&A works in partnership with a variety of clients who market premium products for both residential and commercial applications that are targeted to consumers, architects, developers, builders, remodelers, designers and manufacturers.]]>
Episode 43: Mark Ingwer, Author of Empathetic Marketinghttps://interviews.martech.zone/43
http://www.blogtalkradio.com/marketingtech/2012/11/02/mark-ingwer-author-of-empathetic-marketingFri, 02 Nov 2012 15:00:00 -0400Douglas KarrfullDouglas KarrDr. Mark Ingwer is a business psychologist, market researcher and the founder and managing partner of Insight Consulting Group, an international market research46:57noDr. Mark Ingwer is a business psychologist, market researcher and the founder and managing partner of Insight Consulting Group, an international market research and brand strategy firm based in Chicago. He is the author of the new book, “Empathetic Marketing”: How to Satisfy the 6 Core Needs of your Customers”, which provides a revolutionary framework to help companies decode and address consumers’ core emotional needs to optimize their marketing and business success.
Dr. Mark Ingwer is a business psychologist, market researcher and the founder and managing partner of Insight Consulting Group, an international market research and brand strategy firm based in Chicago. He is the author of the new book, “Empathetic Marketing”: How to Satisfy the 6 Core Needs of your Customers”, which provides a revolutionary framework to help companies decode and address consumers’ core emotional needs to optimize their marketing and business success.]]>
Dr. Mark Ingwer is a business psychologist, market researcher and the founder and managing partner of Insight Consulting Group, an international market research and brand strategy firm based in Chicago. He is the author of the new book, “Empathetic Marketing”: How to Satisfy the 6 Core Needs of your Customers”, which provides a revolutionary framework to help companies decode and address consumers’ core emotional needs to optimize their marketing and business success.]]>
Episode 42: Paul Dunay of Maxymiserhttps://interviews.martech.zone/42
http://www.blogtalkradio.com/marketingtech/2012/10/19/paul-dunay-of-maxymiserFri, 19 Oct 2012 15:00:00 -0400Douglas KarrfullDouglas KarrAn award-winning B2B marketing expert, Dunay comes to Maxymiser with more than 20 years’ success in generating demand and creating buzz for leading technology,1:03:06noAn award-winning B2B marketing expert, Dunay comes to Maxymiser with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Dunay’s unique approach to integrated marketing has led to his recognition as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He was also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.
An award-winning B2B marketing expert, Dunay comes to Maxymiser with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Dunay’s unique approach to integrated marketing has led to his recognition as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He was also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.]]>
An award-winning B2B marketing expert, Dunay comes to Maxymiser with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Dunay’s unique approach to integrated marketing has led to his recognition as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He was also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.]]>
Episode 41: The Authors of "Nothing New"https://interviews.martech.zone/41
http://www.blogtalkradio.com/marketingtech/2012/10/12/the-authors-of-nothing-newFri, 12 Oct 2012 15:00:00 -0400Douglas KarrfullDouglas KarrMuhammad Yasin is a public speaker, e-book author, and Director of Marketing for HCC Medical Insurance Services. In his role, Muhammad Yasin is responsible1:02:10no Muhammad Yasin is a public speaker, e-book author, and Director of Marketing for HCC Medical Insurance Services. In his role, Muhammad Yasin is responsible for the brand building and lead generation strategy of several dozen social media accounts with over a quarter of a million followers. His work in social media has been featured in the Indy Star, Inc.com, Marketing Professors, and more. Ryan Brock is the Founder &amp; CEO of Metonymy Media, a company of poets and fiction writers turned pros. Ryan’s background in classics, philosophy, literature, and creative writing has helped him build a niche company that focuses solely on telling compelling stories through the written word. In his position, he works with creative writers and teams from small businesses and multi-million dollar corporations alike to create great content.
Muhammad Yasin is a public speaker, e-book author, and Director of Marketing for HCC Medical Insurance Services. In his role, Muhammad Yasin is responsible for the brand building and lead generation strategy of several dozen social media accounts with over a quarter of a million followers. His work in social media has been featured in the Indy Star, Inc.com, Marketing Professors, and more. Ryan Brock is the Founder & CEO of Metonymy Media, a company of poets and fiction writers turned pros. Ryan’s background in classics, philosophy, literature, and creative writing has helped him build a niche company that focuses solely on telling compelling stories through the written word. In his position, he works with creative writers and teams from small businesses and multi-million dollar corporations alike to create great content.]]>
Muhammad Yasin is a public speaker, e-book author, and Director of Marketing for HCC Medical Insurance Services. In his role, Muhammad Yasin is responsible for the brand building and lead generation strategy of several dozen social media accounts with over a quarter of a million followers. His work in social media has been featured in the Indy Star, Inc.com, Marketing Professors, and more. Ryan Brock is the Founder & CEO of Metonymy Media, a company of poets and fiction writers turned pros. Ryan’s background in classics, philosophy, literature, and creative writing has helped him build a niche company that focuses solely on telling compelling stories through the written word. In his position, he works with creative writers and teams from small businesses and multi-million dollar corporations alike to create great content.]]>
Episode 40: Rob Fuggettahttps://interviews.martech.zone/40
http://www.blogtalkradio.com/marketingtech/2012/10/05/rob-fuggettaFri, 05 Oct 2012 15:00:00 -0400Douglas KarrfullDouglas KarrRob Fuggetta is the world’s foremost authority on brand advocacy. Fuggetta is the founder and CEO of Zuberance, a leading social media marketing company that p55:03noRob Fuggetta is the world’s foremost authority on brand advocacy. Fuggetta is the founder and CEO of Zuberance, a leading social media marketing company that powers award-winning advocacy programs for consumer and business brands. A twenty-year veteran of Silicon Valley, Fuggetta has played a leadership role in three start-ups including Genuity, a Verizon spinout. He was formerly a partner at Regis McKenna, Inc., the legendary Silicon Valley marketing and communications firm that helped put Apple on the map. Fuggetta is the author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” published by John Wiley &amp; Sons (2012).
Rob Fuggetta is the world’s foremost authority on brand advocacy. Fuggetta is the founder and CEO of Zuberance, a leading social media marketing company that powers award-winning advocacy programs for consumer and business brands. A twenty-year veteran of Silicon Valley, Fuggetta has played a leadership role in three start-ups including Genuity, a Verizon spinout. He was formerly a partner at Regis McKenna, Inc., the legendary Silicon Valley marketing and communications firm that helped put Apple on the map. Fuggetta is the author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” published by John Wiley & Sons (2012).]]>
Rob Fuggetta is the world’s foremost authority on brand advocacy. Fuggetta is the founder and CEO of Zuberance, a leading social media marketing company that powers award-winning advocacy programs for consumer and business brands. A twenty-year veteran of Silicon Valley, Fuggetta has played a leadership role in three start-ups including Genuity, a Verizon spinout. He was formerly a partner at Regis McKenna, Inc., the legendary Silicon Valley marketing and communications firm that helped put Apple on the map. Fuggetta is the author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” published by John Wiley & Sons (2012).]]>
Episode 39: Formstack on MTB Radiohttps://interviews.martech.zone/39
http://www.blogtalkradio.com/marketingtech/2012/09/28/formstack-on-mtb-radioFri, 28 Sep 2012 15:00:00 -0400Douglas KarrfullDouglas KarrTwo members of the Formstack team will be joining us: Chris Lucas, VP of Business Development, and Nicole Witt, Director of Customer Experiences & Partnerships1:10:31noTwo members of the Formstack team will be joining us: Chris Lucas, VP of Business Development, and Nicole Witt, Director of Customer Experiences &amp; Partnerships. Chris finds new partnership opportunities and oversees a great marketing team at Formstack. With a wide range of experiences including Organic and Paid Search, PR, Content &amp; Social Marketing, Lucas brings over 12 years of marketing and communications experience to Formstack. Nicole manages the Customer Experience Team and Formstack's Integration Partner Program. She loves that Formstack helps small businesses operate like big businesses. Before joining Formstack, Nicole was the VP of a startup motorsports marketing company and has worked in business development and marketing roles in the technology industry. She serves on the Board of Directors for the Network of Women in Business (NOWIB), Indiana's oldest women's professional networking group. Nicole is an IU graduate and enjoys spending time with her husband Eric and their dog Daisy, exercising, reading, and drinking wine.
Two members of the Formstack team will be joining us: Chris Lucas, VP of Business Development, and Nicole Witt, Director of Customer Experiences & Partnerships. Chris finds new partnership opportunities and oversees a great marketing team at Formstack. With a wide range of experiences including Organic and Paid Search, PR, Content & Social Marketing, Lucas brings over 12 years of marketing and communications experience to Formstack. Nicole manages the Customer Experience Team and Formstack's Integration Partner Program. She loves that Formstack helps small businesses operate like big businesses. Before joining Formstack, Nicole was the VP of a startup motorsports marketing company and has worked in business development and marketing roles in the technology industry. She serves on the Board of Directors for the Network of Women in Business (NOWIB), Indiana's oldest women's professional networking group. Nicole is an IU graduate and enjoys spending time with her husband Eric and their dog Daisy, exercising, reading, and drinking wine.]]>
Two members of the Formstack team will be joining us: Chris Lucas, VP of Business Development, and Nicole Witt, Director of Customer Experiences & Partnerships. Chris finds new partnership opportunities and oversees a great marketing team at Formstack. With a wide range of experiences including Organic and Paid Search, PR, Content & Social Marketing, Lucas brings over 12 years of marketing and communications experience to Formstack. Nicole manages the Customer Experience Team and Formstack's Integration Partner Program. She loves that Formstack helps small businesses operate like big businesses. Before joining Formstack, Nicole was the VP of a startup motorsports marketing company and has worked in business development and marketing roles in the technology industry. She serves on the Board of Directors for the Network of Women in Business (NOWIB), Indiana's oldest women's professional networking group. Nicole is an IU graduate and enjoys spending time with her husband Eric and their dog Daisy, exercising, reading, and drinking wine.]]>
Episode 38: Jay Baer of Convince and Converthttps://interviews.martech.zone/38
http://www.blogtalkradio.com/marketingtech/2012/09/14/jay-baer-of-convince-and-convertFri, 14 Sep 2012 15:00:00 -0400Douglas KarrfullDouglas KarrJay Baer is the President of social media and content accelerator Convince & Convert, providing strategic consulting to leading companies throughout North Ameri44:42noJay Baer is the President of social media and content accelerator Convince &amp; Convert, providing strategic consulting to leading companies throughout North America. A digital marketing pioneer, Jay has worked with more than 700 companies since 1994, including 29 of the FORTUNE 500. Named one of America's top social media consultants by Fast Company magazine, Jay is also the co-author of The NOW Revolution, a leading book on social business. His Convince &amp; Convert blog was named the #1 content marketing blog in the world, and he's also the host of the popular weekly Social Pros podcast.
Jay Baer is the President of social media and content accelerator Convince & Convert, providing strategic consulting to leading companies throughout North America. A digital marketing pioneer, Jay has worked with more than 700 companies since 1994, including 29 of the FORTUNE 500. Named one of America's top social media consultants by Fast Company magazine, Jay is also the co-author of The NOW Revolution, a leading book on social business. His Convince & Convert blog was named the #1 content marketing blog in the world, and he's also the host of the popular weekly Social Pros podcast. ]]>
Jay Baer is the President of social media and content accelerator Convince & Convert, providing strategic consulting to leading companies throughout North America. A digital marketing pioneer, Jay has worked with more than 700 companies since 1994, including 29 of the FORTUNE 500. Named one of America's top social media consultants by Fast Company magazine, Jay is also the co-author of The NOW Revolution, a leading book on social business. His Convince & Convert blog was named the #1 content marketing blog in the world, and he's also the host of the popular weekly Social Pros podcast. ]]>
Episode 37: Tom Foremski of Silicon Valley Watcherhttps://interviews.martech.zone/37
http://www.blogtalkradio.com/marketingtech/2012/09/07/tom-foremski-of-silicon-valley-watcherFri, 07 Sep 2012 15:00:00 -0400Douglas KarrfullDouglas KarrTom Foremski, is the founder and editor of the popular and top-ranked news site, Silicon Valley Watcher, reporting on the business and culture of innovation.51:15no Tom Foremski, is the founder and editor of the popular and top-ranked news site, Silicon Valley Watcher, reporting on the business and culture of innovation. In May 2004, Tom became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger. Tom has been reporting on Silicon Valley and the US tech industry since 1984. His current focus is on the convergence of media and technology--the fuel for a new era for Silicon Valley. This is affecting businesses world wide.
Tom Foremski, is the founder and editor of the popular and top-ranked news site, Silicon Valley Watcher, reporting on the business and culture of innovation. In May 2004, Tom became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger. Tom has been reporting on Silicon Valley and the US tech industry since 1984. His current focus is on the convergence of media and technology--the fuel for a new era for Silicon Valley. This is affecting businesses world wide.]]>
Tom Foremski, is the founder and editor of the popular and top-ranked news site, Silicon Valley Watcher, reporting on the business and culture of innovation. In May 2004, Tom became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger. Tom has been reporting on Silicon Valley and the US tech industry since 1984. His current focus is on the convergence of media and technology--the fuel for a new era for Silicon Valley. This is affecting businesses world wide.]]>
Episode 36: Crystal Grave https://interviews.martech.zone/36
http://www.blogtalkradio.com/marketingtech/2012/08/31/crystal-graveFri, 31 Aug 2012 15:00:00 -0400Douglas KarrfullDouglas KarrCrystal Grave, President & CEO of Snappening, is a seasoned marketing and sales professional with over 15 years of branding, public relations, strategic dev57:07no Crystal Grave, President &amp; CEO of Snappening, is a seasoned marketing and sales professional with over 15 years of branding, public relations, strategic development and sales experience. During this 15-year tenure, she has also been involved with planning dozens of personal and professional events for anything from a handful of friends to more than 50,000 spectators. Crystal has an extensive network of professionals in and around event industry and has relied upon this network to create an incomparable online event planning service. Snappening is the result of tireless research and development with professionals in a variety of disciplines along with feedback and suggestion from a variety of consumers, professional planners and venue managers.
Crystal Grave, President & CEO of Snappening, is a seasoned marketing and sales professional with over 15 years of branding, public relations, strategic development and sales experience. During this 15-year tenure, she has also been involved with planning dozens of personal and professional events for anything from a handful of friends to more than 50,000 spectators. Crystal has an extensive network of professionals in and around event industry and has relied upon this network to create an incomparable online event planning service. Snappening is the result of tireless research and development with professionals in a variety of disciplines along with feedback and suggestion from a variety of consumers, professional planners and venue managers.]]>
Crystal Grave, President & CEO of Snappening, is a seasoned marketing and sales professional with over 15 years of branding, public relations, strategic development and sales experience. During this 15-year tenure, she has also been involved with planning dozens of personal and professional events for anything from a handful of friends to more than 50,000 spectators. Crystal has an extensive network of professionals in and around event industry and has relied upon this network to create an incomparable online event planning service. Snappening is the result of tireless research and development with professionals in a variety of disciplines along with feedback and suggestion from a variety of consumers, professional planners and venue managers.]]>
Episode 35: Susan Cain, Author of Quiet: Power of Introvertshttps://interviews.martech.zone/35
http://www.blogtalkradio.com/marketingtech/2012/08/24/susan-cain-author-of-quiet-power-of-introvertsFri, 24 Aug 2012 15:00:00 -0400Douglas KarrfullDouglas KarrWe are thrilled to announce that we had the opportunity to speak with the lovely Susan Cain, the author of Quiet: The Power of Introverts this past week. Susa30:51noWe are thrilled to announce that we had the opportunity to speak with the lovely Susan Cain, the author of Quiet: The Power of Introverts this past week. Susan provided some very insightful answers into the differences between extroverts and introverts, and how this dynamic is affecting the way we work, communicate, and live. The conversation will be released today, August 24, at 3 p.m. EST. Susan gave a TED talk this March, speaking about some of her personal experiences of being an introvert and how people respond to it. In our culture, a lot of people do not realize that a third to a half of people are introverts. Furthermore, it is greatly misunderstood. Introversion is largely about how people respond to stimulation and specifically, social stimulation. Extroverts obviously generate a lot of "noise" and stimulation in response to social situations, while introverts digest and observe. In a very aggressive and dominant American culture, you can see how it is easy for there to be a bias towards introverts.
We are thrilled to announce that we had the opportunity to speak with the lovely Susan Cain, the author of Quiet: The Power of Introverts this past week. Susan provided some very insightful answers into the differences between extroverts and introverts, and how this dynamic is affecting the way we work, communicate, and live. The conversation will be released today, August 24, at 3 p.m. EST. Susan gave a TED talk this March, speaking about some of her personal experiences of being an introvert and how people respond to it. In our culture, a lot of people do not realize that a third to a half of people are introverts. Furthermore, it is greatly misunderstood. Introversion is largely about how people respond to stimulation and specifically, social stimulation. Extroverts obviously generate a lot of "noise" and stimulation in response to social situations, while introverts digest and observe. In a very aggressive and dominant American culture, you can see how it is easy for there to be a bias towards introverts. ]]>
We are thrilled to announce that we had the opportunity to speak with the lovely Susan Cain, the author of Quiet: The Power of Introverts this past week. Susan provided some very insightful answers into the differences between extroverts and introverts, and how this dynamic is affecting the way we work, communicate, and live. The conversation will be released today, August 24, at 3 p.m. EST. Susan gave a TED talk this March, speaking about some of her personal experiences of being an introvert and how people respond to it. In our culture, a lot of people do not realize that a third to a half of people are introverts. Furthermore, it is greatly misunderstood. Introversion is largely about how people respond to stimulation and specifically, social stimulation. Extroverts obviously generate a lot of "noise" and stimulation in response to social situations, while introverts digest and observe. In a very aggressive and dominant American culture, you can see how it is easy for there to be a bias towards introverts. ]]>
Episode 34: Jonathan London of Improved Performance Grouphttps://interviews.martech.zone/34
http://www.blogtalkradio.com/marketingtech/2012/08/17/jonathan-london-of-improved-performance-groupFri, 17 Aug 2012 15:00:00 -0400Douglas KarrfullDouglas KarrJonathan founded Improved Performance Group (IPG) in 1994 to teach others the secrets of his sales success. Previously, he was the top sales and management per47:02noJonathan founded Improved Performance Group (IPG) in 1994 to teach others the secrets of his sales success. Previously, he was the top sales and management performer for all companies that he had worked for, including Olivetti, NBI, ROLM and PictureTel. Now the IPG team provides customized sales and leadership training to companies around the world. They’ve trained more than 16,000 people in 23 countries through online, video, or classroom instruction. IPG also provides one-on-one coaching and ongoing email, telephone, videoconferencing or in-person support.
Jonathan founded Improved Performance Group (IPG) in 1994 to teach others the secrets of his sales success. Previously, he was the top sales and management performer for all companies that he had worked for, including Olivetti, NBI, ROLM and PictureTel. Now the IPG team provides customized sales and leadership training to companies around the world. They’ve trained more than 16,000 people in 23 countries through online, video, or classroom instruction. IPG also provides one-on-one coaching and ongoing email, telephone, videoconferencing or in-person support.]]>
Jonathan founded Improved Performance Group (IPG) in 1994 to teach others the secrets of his sales success. Previously, he was the top sales and management performer for all companies that he had worked for, including Olivetti, NBI, ROLM and PictureTel. Now the IPG team provides customized sales and leadership training to companies around the world. They’ve trained more than 16,000 people in 23 countries through online, video, or classroom instruction. IPG also provides one-on-one coaching and ongoing email, telephone, videoconferencing or in-person support.]]>
Episode 33: Erik Deckershttps://interviews.martech.zone/33
http://www.blogtalkradio.com/marketingtech/2012/07/27/erik-deckersFri, 27 Jul 2012 15:00:00 -0400Douglas KarrfullDouglas KarrErik is the co-owner and VP of Creative Services for Professional Blog Service in Indianapolis. He co-authored No Bullshit Social Media: The All-Business, No-H1:10:13noErik is the co-owner and VP of Creative Services for Professional Blog Service in Indianapolis. He co-authored No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Pearson, 2011) and Branding Yourself: Using Social Media to Invent or Reinvent Yourself (2nd ed., Pearson, 2012). He also helped write Twitter Marketing for Dummies (Wiley 2009). Erik has been blogging since 1997, and has been a published writer for more than 25 years. He has been a newspaper humor columnist for 19 years, and is published in 10 newspapers around Indiana. Erik frequently speaks about blogging and social media for nonprofit organizations and small businesses.
Erik is the co-owner and VP of Creative Services for Professional Blog Service in Indianapolis. He co-authored No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Pearson, 2011) and Branding Yourself: Using Social Media to Invent or Reinvent Yourself (2nd ed., Pearson, 2012). He also helped write Twitter Marketing for Dummies (Wiley 2009). Erik has been blogging since 1997, and has been a published writer for more than 25 years. He has been a newspaper humor columnist for 19 years, and is published in 10 newspapers around Indiana. Erik frequently speaks about blogging and social media for nonprofit organizations and small businesses.]]>
Erik is the co-owner and VP of Creative Services for Professional Blog Service in Indianapolis. He co-authored No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Pearson, 2011) and Branding Yourself: Using Social Media to Invent or Reinvent Yourself (2nd ed., Pearson, 2012). He also helped write Twitter Marketing for Dummies (Wiley 2009). Erik has been blogging since 1997, and has been a published writer for more than 25 years. He has been a newspaper humor columnist for 19 years, and is published in 10 newspapers around Indiana. Erik frequently speaks about blogging and social media for nonprofit organizations and small businesses.]]>
Episode 32: Shel Israel, Author and CEO of SI Associateshttps://interviews.martech.zone/32
http://www.blogtalkradio.com/marketingtech/2012/07/13/shel-israel-on-mtbFri, 13 Jul 2012 15:00:00 -0400Douglas KarrfullDouglas KarrShel Israel is CEO of SI Associates. He consults, writes and speaks about social media. He has worked with more than 150 startups during a 30-year career as we1:01:43noShel Israel is CEO of SI Associates. He consults, writes and speaks about social media. He has worked with more than 150 startups during a 30-year career as well as many of the world’s largest enterprises including Dell Computer, SAP, CNET and Wells Fargo Bank. He is co-author [with Robert Scoble] of Naked Conversations, considered by many to be the seminal book in bringing social media into traditional businesses and is also author of Twitterville, The Conversational Corporation and is currently working on his new book, The Disruptors: FireStarters of Social Media.
Shel Israel is CEO of SI Associates. He consults, writes and speaks about social media. He has worked with more than 150 startups during a 30-year career as well as many of the world’s largest enterprises including Dell Computer, SAP, CNET and Wells Fargo Bank. He is co-author [with Robert Scoble] of Naked Conversations, considered by many to be the seminal book in bringing social media into traditional businesses and is also author of Twitterville, The Conversational Corporation and is currently working on his new book, The Disruptors: FireStarters of Social Media. ]]>
Shel Israel is CEO of SI Associates. He consults, writes and speaks about social media. He has worked with more than 150 startups during a 30-year career as well as many of the world’s largest enterprises including Dell Computer, SAP, CNET and Wells Fargo Bank. He is co-author [with Robert Scoble] of Naked Conversations, considered by many to be the seminal book in bringing social media into traditional businesses and is also author of Twitterville, The Conversational Corporation and is currently working on his new book, The Disruptors: FireStarters of Social Media. ]]>
Episode 31: Shane Vaughan of Balihoohttps://interviews.martech.zone/31
http://www.blogtalkradio.com/marketingtech/2012/06/29/shane-vaughan-of-balihooFri, 29 Jun 2012 15:00:00 -0400Douglas KarrfullDouglas KarrShane Vaughan is Chief Marketing Officer for Balihoo, the premier provider of Local Marketing Automation (LMA) technology and services to national brands with l57:03noShane Vaughan is Chief Marketing Officer for Balihoo, the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. In addition to helping guide the company's business strategy and leading its marketing initiatives, Vaughan manages the Balihoo service teams that helps the company’s expanding list of national brand clients, including Kohler, Pearle Vision, Geico and 1-800-DOCTORS, raise visibility and increase sales through local dealers, agents, distributors, retailers and franchisees. Vaughan joined Balihoo in 2007 as vice president of marketing. Previously, he was global search engine marketing manager for Hewlett-Packard setting the strategic direction and overall investment strategies for HP's significant worldwide annual search spend. He has also led business development, customer acquisition and marketing programs for businesses of all sizes including HP, Dailey &amp; Associates Advertising, and Wirestone. Shane is also a former Google Tech Council member, a 10-person advisory council chartered with providing search and internet marketing insight to Google.
Shane Vaughan is Chief Marketing Officer for Balihoo, the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. In addition to helping guide the company's business strategy and leading its marketing initiatives, Vaughan manages the Balihoo service teams that helps the company’s expanding list of national brand clients, including Kohler, Pearle Vision, Geico and 1-800-DOCTORS, raise visibility and increase sales through local dealers, agents, distributors, retailers and franchisees. Vaughan joined Balihoo in 2007 as vice president of marketing. Previously, he was global search engine marketing manager for Hewlett-Packard setting the strategic direction and overall investment strategies for HP's significant worldwide annual search spend. He has also led business development, customer acquisition and marketing programs for businesses of all sizes including HP, Dailey & Associates Advertising, and Wirestone. Shane is also a former Google Tech Council member, a 10-person advisory council chartered with providing search and internet marketing insight to Google.]]>
Shane Vaughan is Chief Marketing Officer for Balihoo, the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. In addition to helping guide the company's business strategy and leading its marketing initiatives, Vaughan manages the Balihoo service teams that helps the company’s expanding list of national brand clients, including Kohler, Pearle Vision, Geico and 1-800-DOCTORS, raise visibility and increase sales through local dealers, agents, distributors, retailers and franchisees. Vaughan joined Balihoo in 2007 as vice president of marketing. Previously, he was global search engine marketing manager for Hewlett-Packard setting the strategic direction and overall investment strategies for HP's significant worldwide annual search spend. He has also led business development, customer acquisition and marketing programs for businesses of all sizes including HP, Dailey & Associates Advertising, and Wirestone. Shane is also a former Google Tech Council member, a 10-person advisory council chartered with providing search and internet marketing insight to Google.]]>
Episode 30: Harold Jarche of Internet Time Alliancehttps://interviews.martech.zone/30
http://www.blogtalkradio.com/marketingtech/2012/06/22/harold-jarche-of-internet-time-allianceFri, 22 Jun 2012 15:00:00 -0400Douglas KarrfullDouglas KarrHarold Jarche helps organizations learn, work, and innovate in the network era. He has been described as “a keen subversive of the last century’s management an50:38noHarold Jarche helps organizations learn, work, and innovate in the network era. He has been described as “a keen subversive of the last century’s management and education models”. People have connected with Harold over the past decade, through his blog (jarche.com) and professional services, for innovative ideas on leadership, social business, and collaboration. He also distills heady topics like complexity theory into practical advice. A graduate of the Royal Military College, Harold served over 20 years in the Canadian Forces in leadership and training roles. Harold has held senior positions at the Centre for Learning Technologies and e-Com Inc. He is a co-author of The Working Smarter Fieldbook with his colleagues at the Internet Time Alliance. His preferred workplace is on his bicycle, where he gets his best ideas.
Harold Jarche helps organizations learn, work, and innovate in the network era. He has been described as “a keen subversive of the last century’s management and education models”. People have connected with Harold over the past decade, through his blog (jarche.com) and professional services, for innovative ideas on leadership, social business, and collaboration. He also distills heady topics like complexity theory into practical advice. A graduate of the Royal Military College, Harold served over 20 years in the Canadian Forces in leadership and training roles. Harold has held senior positions at the Centre for Learning Technologies and e-Com Inc. He is a co-author of The Working Smarter Fieldbook with his colleagues at the Internet Time Alliance. His preferred workplace is on his bicycle, where he gets his best ideas.]]>
Harold Jarche helps organizations learn, work, and innovate in the network era. He has been described as “a keen subversive of the last century’s management and education models”. People have connected with Harold over the past decade, through his blog (jarche.com) and professional services, for innovative ideas on leadership, social business, and collaboration. He also distills heady topics like complexity theory into practical advice. A graduate of the Royal Military College, Harold served over 20 years in the Canadian Forces in leadership and training roles. Harold has held senior positions at the Centre for Learning Technologies and e-Com Inc. He is a co-author of The Working Smarter Fieldbook with his colleagues at the Internet Time Alliance. His preferred workplace is on his bicycle, where he gets his best ideas.]]>
Episode 29: Jody Thompson of CultureRxhttps://interviews.martech.zone/29
http://www.blogtalkradio.com/marketingtech/2012/06/15/jody-thompson-of-culturerxFri, 15 Jun 2012 15:00:00 -0400Douglas KarrfullDouglas KarrJody Thompson, along with her partner Cali Ressler, is the Fouder of CultureRx and co-creator of the Results-Only Work Environment (ROWE). Her first book, Why W1:02:32noJody Thompson, along with her partner Cali Ressler, is the Fouder of CultureRx and co-creator of the Results-Only Work Environment (ROWE). Her first book, Why Work Sucks and How to Fix It, was named “The Year’s Best Book on Work-Life Balance” by Business Week. She has been featured on the covers of BusinessWeek, Workforce Management Magazine, HR Magazine, Hybrid Mom Magazine, and HR Executive Magazine as well as in the New York Times, TIME Magazine, USA Today, and on Good Morning America, CNBC, MSNBC, and CNN.
Jody Thompson, along with her partner Cali Ressler, is the Fouder of CultureRx and co-creator of the Results-Only Work Environment (ROWE). Her first book, Why Work Sucks and How to Fix It, was named “The Year’s Best Book on Work-Life Balance” by Business Week. She has been featured on the covers of BusinessWeek, Workforce Management Magazine, HR Magazine, Hybrid Mom Magazine, and HR Executive Magazine as well as in the New York Times, TIME Magazine, USA Today, and on Good Morning America, CNBC, MSNBC, and CNN.]]>
Jody Thompson, along with her partner Cali Ressler, is the Fouder of CultureRx and co-creator of the Results-Only Work Environment (ROWE). Her first book, Why Work Sucks and How to Fix It, was named “The Year’s Best Book on Work-Life Balance” by Business Week. She has been featured on the covers of BusinessWeek, Workforce Management Magazine, HR Magazine, Hybrid Mom Magazine, and HR Executive Magazine as well as in the New York Times, TIME Magazine, USA Today, and on Good Morning America, CNBC, MSNBC, and CNN.]]>
Episode 28: Allison Aldridge-Saur of Chickasaw Nationhttps://interviews.martech.zone/28
http://www.blogtalkradio.com/marketingtech/2012/06/08/allison-aldridge-saur-of-chickasaw-nationFri, 08 Jun 2012 15:00:00 -0400Douglas KarrfullDouglas KarrAllison Aldridge-Saur has worked in high-tech and web for over ten years. She holds a Master’s degree in German Literature and Culture. As a member of the Chick59:17noAllison Aldridge-Saur has worked in high-tech and web for over ten years. She holds a Master’s degree in German Literature and Culture. As a member of the Chickasaw Nation, she jumped at the chance to leverage digital media to support the Tribal business initiatives that fund services for Chickasaw people and Native Americans. In 2011, she spoke at SXSW on “What Digital Tribes Can Learn from Native Americans” which explored what Native Americans know about Tribal systems and what holds them together and motivates membership. Aldridge-Saur is an eConsultancy Digital Vision Grantee, writing a series exploring the nature of digital communities through a Native American perspective and revealing applicable tribal techniques to make them stronger.
Allison Aldridge-Saur has worked in high-tech and web for over ten years. She holds a Master’s degree in German Literature and Culture. As a member of the Chickasaw Nation, she jumped at the chance to leverage digital media to support the Tribal business initiatives that fund services for Chickasaw people and Native Americans. In 2011, she spoke at SXSW on “What Digital Tribes Can Learn from Native Americans” which explored what Native Americans know about Tribal systems and what holds them together and motivates membership. Aldridge-Saur is an eConsultancy Digital Vision Grantee, writing a series exploring the nature of digital communities through a Native American perspective and revealing applicable tribal techniques to make them stronger. ]]>
Allison Aldridge-Saur has worked in high-tech and web for over ten years. She holds a Master’s degree in German Literature and Culture. As a member of the Chickasaw Nation, she jumped at the chance to leverage digital media to support the Tribal business initiatives that fund services for Chickasaw people and Native Americans. In 2011, she spoke at SXSW on “What Digital Tribes Can Learn from Native Americans” which explored what Native Americans know about Tribal systems and what holds them together and motivates membership. Aldridge-Saur is an eConsultancy Digital Vision Grantee, writing a series exploring the nature of digital communities through a Native American perspective and revealing applicable tribal techniques to make them stronger. ]]>
Episode 27: David Kay of DB Kay & Associateshttps://interviews.martech.zone/27
http://www.blogtalkradio.com/marketingtech/2012/06/01/david-kay-of-db-kay-associatesFri, 01 Jun 2012 15:00:00 -0400Douglas KarrfullDouglas KarrDavid Kay is principal of DB Kay & Associates, a consultancy that provides thought-leading advice in knowledge management, self-service, and social support. DB1:11:33noDavid Kay is principal of DB Kay &amp; Associates, a consultancy that provides thought-leading advice in knowledge management, self-service, and social support. DB Kay customers include IBM, Microsoft, Research In Motion, Tektronix, TI, Intuit, and Cisco. Kay is a frequent speaker at industry events. He was recognized as an Innovator by the Consortium of Service Innovation, and has been KCS Verified v4 as a Knowledge-Centered Support consultant. He has been granted five patents for his work in knowledge management technology. David is co-author of Collective Wisdom: Transforming Support with Knowledge, available on Amazon.com.
David Kay is principal of DB Kay & Associates, a consultancy that provides thought-leading advice in knowledge management, self-service, and social support. DB Kay customers include IBM, Microsoft, Research In Motion, Tektronix, TI, Intuit, and Cisco. Kay is a frequent speaker at industry events. He was recognized as an Innovator by the Consortium of Service Innovation, and has been KCS Verified v4 as a Knowledge-Centered Support consultant. He has been granted five patents for his work in knowledge management technology. David is co-author of Collective Wisdom: Transforming Support with Knowledge, available on Amazon.com.]]>
David Kay is principal of DB Kay & Associates, a consultancy that provides thought-leading advice in knowledge management, self-service, and social support. DB Kay customers include IBM, Microsoft, Research In Motion, Tektronix, TI, Intuit, and Cisco. Kay is a frequent speaker at industry events. He was recognized as an Innovator by the Consortium of Service Innovation, and has been KCS Verified v4 as a Knowledge-Centered Support consultant. He has been granted five patents for his work in knowledge management technology. David is co-author of Collective Wisdom: Transforming Support with Knowledge, available on Amazon.com.]]>
Episode 26: Michael Brito of Edelman Digitalhttps://interviews.martech.zone/26
http://www.blogtalkradio.com/marketingtech/2012/05/18/michael-brito-of-edelman-digitalFri, 18 May 2012 15:00:00 -0400Douglas KarrfullDouglas KarrMichael works for Edelman Digital as the Senior Vice President of Social Business Planning. Basically, he helps clients transform their organizations to be mor46:55noMichael works for Edelman Digital as the Senior Vice President of Social Business Planning. Basically, he helps clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Over the last decade and prior to Edelman, he worked for some pretty big companies like Hewlett Packard, Yahoo for a second and most recently, Intel. Very early on in his career, his role was very focused on search and direct marketing. He saw the light and haven’t turned back since.
Michael works for Edelman Digital as the Senior Vice President of Social Business Planning. Basically, he helps clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Over the last decade and prior to Edelman, he worked for some pretty big companies like Hewlett Packard, Yahoo for a second and most recently, Intel. Very early on in his career, his role was very focused on search and direct marketing. He saw the light and haven’t turned back since.]]>
Michael works for Edelman Digital as the Senior Vice President of Social Business Planning. Basically, he helps clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Over the last decade and prior to Edelman, he worked for some pretty big companies like Hewlett Packard, Yahoo for a second and most recently, Intel. Very early on in his career, his role was very focused on search and direct marketing. He saw the light and haven’t turned back since.]]>
Episode 25: Esteban Kolsky of ThinkJarhttps://interviews.martech.zone/25
http://www.blogtalkradio.com/marketingtech/2012/05/11/esteban-kolsky-of-thinkjarFri, 11 May 2012 15:00:00 -0400Douglas KarrfullDouglas KarrEsteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-tank focused on Customer Strategies. He has over 25 years of experi52:18no Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-tank focused on Customer Strategies. He has over 25 years of experience in customer service and CRM consulting, research, and advisory services. Most recently he spent eight years at Gartner, focused on Customer Service and CRM research. While there he coined the terms for EFM (enterprise feedback management) and CIH (customer interaction hub). In addition, he researched and wrote on the social networking topics that led to today’s revolution and assisted Fortune 500 and Global 2,000 organizations in all aspects of their CRM deployments.
Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-tank focused on Customer Strategies. He has over 25 years of experience in customer service and CRM consulting, research, and advisory services. Most recently he spent eight years at Gartner, focused on Customer Service and CRM research. While there he coined the terms for EFM (enterprise feedback management) and CIH (customer interaction hub). In addition, he researched and wrote on the social networking topics that led to today’s revolution and assisted Fortune 500 and Global 2,000 organizations in all aspects of their CRM deployments.]]>
Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-tank focused on Customer Strategies. He has over 25 years of experience in customer service and CRM consulting, research, and advisory services. Most recently he spent eight years at Gartner, focused on Customer Service and CRM research. While there he coined the terms for EFM (enterprise feedback management) and CIH (customer interaction hub). In addition, he researched and wrote on the social networking topics that led to today’s revolution and assisted Fortune 500 and Global 2,000 organizations in all aspects of their CRM deployments.]]>
Episode 24: Brian Carter, Author of The Like Economyhttps://interviews.martech.zone/24
http://www.blogtalkradio.com/marketingtech/2012/05/04/brian-carter-on-mtb-radioFri, 04 May 2012 15:00:00 -0400Douglas KarrfullDouglas KarrBrian Carter is a professional speaker, a freelance consultant, and has a background in stand-up comedy and improv. He's the best-selling author of The Like Eco52:29noBrian Carter is a professional speaker, a freelance consultant, and has a background in stand-up comedy and improv. He's the best-selling author of The Like Economy: How Businesses Make Money with Facebook, Facebook Marketing (3rd edition), and the forthcoming LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn. He also writes for Search Engine Journal, AllFacebook, and occasionally on Mashable. And one of his dogs is named Brad Pitt. You can find him at socialmediakeynotespeaker.com and briancarteryeah.com.
Brian Carter is a professional speaker, a freelance consultant, and has a background in stand-up comedy and improv. He's the best-selling author of The Like Economy: How Businesses Make Money with Facebook, Facebook Marketing (3rd edition), and the forthcoming LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn. He also writes for Search Engine Journal, AllFacebook, and occasionally on Mashable. And one of his dogs is named Brad Pitt. You can find him at socialmediakeynotespeaker.com and briancarteryeah.com.]]>
Brian Carter is a professional speaker, a freelance consultant, and has a background in stand-up comedy and improv. He's the best-selling author of The Like Economy: How Businesses Make Money with Facebook, Facebook Marketing (3rd edition), and the forthcoming LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn. He also writes for Search Engine Journal, AllFacebook, and occasionally on Mashable. And one of his dogs is named Brad Pitt. You can find him at socialmediakeynotespeaker.com and briancarteryeah.com.]]>
Episode 23: Isaac Pellerin of TinderBoxhttps://interviews.martech.zone/23
http://www.blogtalkradio.com/marketingtech/2012/04/20/isaac-pellerin-of-tinderboxFri, 20 Apr 2012 15:00:00 -0400Douglas KarrfullDouglas KarrIsaac Pellerin is the Revenue Marketer at TinderBox, a Software as a Service the makes it easy to create, manage, and track interactive proposals. He loves a go1:08:32noIsaac Pellerin is the Revenue Marketer at TinderBox, a Software as a Service the makes it easy to create, manage, and track interactive proposals. He loves a good story and enjoys working to enhance the way companies engage with their prospects and customers. He believes that marketing and sales are at their best when they have shared goals and metrics. And he can't get We Are Young by Fun. out of his head.
Isaac Pellerin is the Revenue Marketer at TinderBox, a Software as a Service the makes it easy to create, manage, and track interactive proposals. He loves a good story and enjoys working to enhance the way companies engage with their prospects and customers. He believes that marketing and sales are at their best when they have shared goals and metrics. And he can't get We Are Young by Fun. out of his head.]]>
Isaac Pellerin is the Revenue Marketer at TinderBox, a Software as a Service the makes it easy to create, manage, and track interactive proposals. He loves a good story and enjoys working to enhance the way companies engage with their prospects and customers. He believes that marketing and sales are at their best when they have shared goals and metrics. And he can't get We Are Young by Fun. out of his head.]]>
Episode 22: Troy Burk, Right On Interactivehttps://interviews.martech.zone/22
http://www.blogtalkradio.com/marketingtech/2012/04/13/right-on-interactive-on-mtb-radioFri, 13 Apr 2012 15:00:00 -0400Douglas KarrfullDouglas KarrRight On Interactive is a marketing automation company that helps organizations win, keep and grow customers. ROI does this through their lifecycle marketing so56:36noRight On Interactive is a marketing automation company that helps organizations win, keep and grow customers. ROI does this through their lifecycle marketing solution that builds engagement throughout the lifecycle of every customer and prospect. They believe in strategically engaging ideal prospects and customers and moving the right relationships forward - helping client bases of over 300 customers do the same.
Right On Interactive is a marketing automation company that helps organizations win, keep and grow customers. ROI does this through their lifecycle marketing solution that builds engagement throughout the lifecycle of every customer and prospect. They believe in strategically engaging ideal prospects and customers and moving the right relationships forward - helping client bases of over 300 customers do the same.]]>
Right On Interactive is a marketing automation company that helps organizations win, keep and grow customers. ROI does this through their lifecycle marketing solution that builds engagement throughout the lifecycle of every customer and prospect. They believe in strategically engaging ideal prospects and customers and moving the right relationships forward - helping client bases of over 300 customers do the same.]]>
Episode 21: Jon Gatrell of Pragmatic Marketinghttps://interviews.martech.zone/21
http://www.blogtalkradio.com/marketingtech/2012/04/06/jon-gatrell-of-pragmatic-marketingFri, 06 Apr 2012 15:00:00 -0400Douglas KarrfullDouglas KarrJon Gatrell brings more than a decade of experience in product management, marketing, sales and corporate development to Pragmatic Marketing as an Instructo1:01:52no Jon Gatrell brings more than a decade of experience in product management, marketing, sales and corporate development to Pragmatic Marketing as an Instructor. Prior to Pragmatic Marketing, Jon served in senior product management and marketing positions at a number of companies, most recently at Stonebranch and Inovis. He has successfully implemented the Pragmatic Marketing Framework at multiple companies, and integrated it into several acquisition plans. He has held leadership positions in numerous industry organizations.
Jon Gatrell brings more than a decade of experience in product management, marketing, sales and corporate development to Pragmatic Marketing as an Instructor. Prior to Pragmatic Marketing, Jon served in senior product management and marketing positions at a number of companies, most recently at Stonebranch and Inovis. He has successfully implemented the Pragmatic Marketing Framework at multiple companies, and integrated it into several acquisition plans. He has held leadership positions in numerous industry organizations.]]>
Jon Gatrell brings more than a decade of experience in product management, marketing, sales and corporate development to Pragmatic Marketing as an Instructor. Prior to Pragmatic Marketing, Jon served in senior product management and marketing positions at a number of companies, most recently at Stonebranch and Inovis. He has successfully implemented the Pragmatic Marketing Framework at multiple companies, and integrated it into several acquisition plans. He has held leadership positions in numerous industry organizations.]]>
Episode 20: Frank Dale of Compendiumhttps://interviews.martech.zone/20
http://www.blogtalkradio.com/marketingtech/2012/03/30/frank-dale-of-compendium-mtb-radioFri, 30 Mar 2012 15:00:00 -0400Douglas KarrfullDouglas KarrFrank Dale is currently CEO & President at Compendium, a content marketing software platform. He is a problem solver and a leader – consistently advocating test59:15noFrank Dale is currently CEO &amp; President at Compendium, a content marketing software platform. He is a problem solver and a leader – consistently advocating testing and experimentation to find success. With a passion for startup companies and entrepreneurship, Frank also currently serves as a panelist at the Kelley School of Business at Indiana University for marketing and entrepreneurship and leads the Indianapolis Lean Startup Meetup. He is a frequent speaker about digital marketing at conferences around the country. Other roles have included Vice President of Operations at Compendium, Vice President of Operations at LightsOut Intelligence and Channel Development Manager at WhatCounts. Frank has also been a Consultant at the Indiana 21st Century Research and Technology Fund. Additionally, Frank is published in the International Journal of Business and Economics. He graduated from Valparaiso University and earned an MBA through the Kelley School of Business at Indiana University
Frank Dale is currently CEO & President at Compendium, a content marketing software platform. He is a problem solver and a leader – consistently advocating testing and experimentation to find success. With a passion for startup companies and entrepreneurship, Frank also currently serves as a panelist at the Kelley School of Business at Indiana University for marketing and entrepreneurship and leads the Indianapolis Lean Startup Meetup. He is a frequent speaker about digital marketing at conferences around the country. Other roles have included Vice President of Operations at Compendium, Vice President of Operations at LightsOut Intelligence and Channel Development Manager at WhatCounts. Frank has also been a Consultant at the Indiana 21st Century Research and Technology Fund. Additionally, Frank is published in the International Journal of Business and Economics. He graduated from Valparaiso University and earned an MBA through the Kelley School of Business at Indiana University]]>
Frank Dale is currently CEO & President at Compendium, a content marketing software platform. He is a problem solver and a leader – consistently advocating testing and experimentation to find success. With a passion for startup companies and entrepreneurship, Frank also currently serves as a panelist at the Kelley School of Business at Indiana University for marketing and entrepreneurship and leads the Indianapolis Lean Startup Meetup. He is a frequent speaker about digital marketing at conferences around the country. Other roles have included Vice President of Operations at Compendium, Vice President of Operations at LightsOut Intelligence and Channel Development Manager at WhatCounts. Frank has also been a Consultant at the Indiana 21st Century Research and Technology Fund. Additionally, Frank is published in the International Journal of Business and Economics. He graduated from Valparaiso University and earned an MBA through the Kelley School of Business at Indiana University]]>
Episode 19: Chris Carfi of Ant's Eye Viewhttps://interviews.martech.zone/19
http://www.blogtalkradio.com/marketingtech/2012/03/23/chris-carfi-of-ants-eye-viewFri, 23 Mar 2012 15:00:00 -0400Douglas KarrfullDouglas KarrChristopher Carfi is a Senior Strategist on the Silicon Valley anthill. He joined Ant’s Eye View from Edelman Digital, where he was a Vice President in Edelman’53:21noChristopher Carfi is a Senior Strategist on the Silicon Valley anthill. He joined Ant’s Eye View from Edelman Digital, where he was a Vice President in Edelman’s Silicon Valley office. Prior to Edelman, he was a co-founder and CEO at Cerado, which was founded in 2002 to provide software and services that enable businesses, organizations and associations to better connect and understand their customer and member communities.
Christopher Carfi is a Senior Strategist on the Silicon Valley anthill. He joined Ant’s Eye View from Edelman Digital, where he was a Vice President in Edelman’s Silicon Valley office. Prior to Edelman, he was a co-founder and CEO at Cerado, which was founded in 2002 to provide software and services that enable businesses, organizations and associations to better connect and understand their customer and member communities.]]>
Christopher Carfi is a Senior Strategist on the Silicon Valley anthill. He joined Ant’s Eye View from Edelman Digital, where he was a Vice President in Edelman’s Silicon Valley office. Prior to Edelman, he was a co-founder and CEO at Cerado, which was founded in 2002 to provide software and services that enable businesses, organizations and associations to better connect and understand their customer and member communities.]]>
Episode 18: Mark Schaefer of Schaefer Marketing Solutionshttps://interviews.martech.zone/18
http://www.blogtalkradio.com/marketingtech/2012/03/16/mark-schaefer-of-schaefer-marketing-solutionsFri, 16 Mar 2012 15:00:00 -0400Douglas KarrfullDouglas KarrMark W. Schaefer is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world.55:10noMark W. Schaefer is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. His clients include both start-ups and global brands such as Cisco, AT&amp;T, Johnson &amp; Johnson, and the UK government.
Mark W. Schaefer is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. His clients include both start-ups and global brands such as Cisco, AT&T, Johnson & Johnson, and the UK government.]]>
Mark W. Schaefer is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. His clients include both start-ups and global brands such as Cisco, AT&T, Johnson & Johnson, and the UK government.]]>
Episode 17: Jody Thompson of CultureRx, Co-founder of ROWEhttps://interviews.martech.zone/17
http://www.blogtalkradio.com/marketingtech/2012/03/09/jody-thompson-of-culturerx-co-founder-of-roweFri, 09 Mar 2012 15:00:00 -0500Douglas KarrfullDouglas KarrJody Thompson, along with her partner Cali Ressler, is the Fouder of CultureRx and co-creator of the Results-Only Work Environment (ROWE). Her first book, Why28:55noJody Thompson, along with her partner Cali Ressler, is the Fouder of CultureRx and co-creator of the Results-Only Work Environment (ROWE). Her first book, Why Work Sucks and How to Fix It, was named "The Year's Best Book on Work-Life Balance" by Business Week. She has been featured on the covers of BusinessWeek, Workforce Management Magazine, HR Magazine, Hybrid Mom Magazine, and HR Executive Magazine as well as in the New York Times, TIME Magazine, USA Today, and on Good Morning America, CNBC, MSNBC, and CNN.
Jody Thompson, along with her partner Cali Ressler, is the Fouder of CultureRx and co-creator of the Results-Only Work Environment (ROWE). Her first book, Why Work Sucks and How to Fix It, was named "The Year's Best Book on Work-Life Balance" by Business Week. She has been featured on the covers of BusinessWeek, Workforce Management Magazine, HR Magazine, Hybrid Mom Magazine, and HR Executive Magazine as well as in the New York Times, TIME Magazine, USA Today, and on Good Morning America, CNBC, MSNBC, and CNN.]]>
Jody Thompson, along with her partner Cali Ressler, is the Fouder of CultureRx and co-creator of the Results-Only Work Environment (ROWE). Her first book, Why Work Sucks and How to Fix It, was named "The Year's Best Book on Work-Life Balance" by Business Week. She has been featured on the covers of BusinessWeek, Workforce Management Magazine, HR Magazine, Hybrid Mom Magazine, and HR Executive Magazine as well as in the New York Times, TIME Magazine, USA Today, and on Good Morning America, CNBC, MSNBC, and CNN.]]>
Episode 16: Jascha Kaykas-Wolff of Mindjethttps://interviews.martech.zone/16
http://www.blogtalkradio.com/marketingtech/2012/03/02/jascha-kaykas-wolff-of-mindjetFri, 02 Mar 2012 15:00:00 -0500Douglas KarrfullDouglas KarrJascha Kaykas-Wolff oversees all Mindjet marketing efforts including branding, product marketing, demand generation, advertising, public relations, communit51:12no Jascha Kaykas-Wolff oversees all Mindjet marketing efforts including branding, product marketing, demand generation, advertising, public relations, community, and web operations. Prior to Mindjet, Kaykas-Wolff served as senior Vice President of Marketing and Customer Success at Involver, the world's largest social marketing platform. He previously headed Global Marketing for Webtrends, the leading customer intelligence platform that founded the web analytics industry.
Jascha Kaykas-Wolff oversees all Mindjet marketing efforts including branding, product marketing, demand generation, advertising, public relations, community, and web operations. Prior to Mindjet, Kaykas-Wolff served as senior Vice President of Marketing and Customer Success at Involver, the world's largest social marketing platform. He previously headed Global Marketing for Webtrends, the leading customer intelligence platform that founded the web analytics industry.]]>
Jascha Kaykas-Wolff oversees all Mindjet marketing efforts including branding, product marketing, demand generation, advertising, public relations, community, and web operations. Prior to Mindjet, Kaykas-Wolff served as senior Vice President of Marketing and Customer Success at Involver, the world's largest social marketing platform. He previously headed Global Marketing for Webtrends, the leading customer intelligence platform that founded the web analytics industry.]]>
Episode 15: Jason Cohen of WPEnginehttps://interviews.martech.zone/15
http://www.blogtalkradio.com/marketingtech/2012/02/24/jason-cohen-of-wpengineFri, 24 Feb 2012 15:00:00 -0500Douglas KarrfullDouglas KarrJason Cohen is the Founder & CEO of WPEngine, a premium WordPress host provider. He's started four companies in the last 12 years, two as co-founder, two as so55:54noJason Cohen is the Founder &amp; CEO of WPEngine, a premium WordPress host provider. He's started four companies in the last 12 years, two as co-founder, two as sole founder. Two were bootstrapped, one angel-funded, one VC. All were profitable within two years; two of them have successfully sold for cash.
Jason Cohen is the Founder & CEO of WPEngine, a premium WordPress host provider. He's started four companies in the last 12 years, two as co-founder, two as sole founder. Two were bootstrapped, one angel-funded, one VC. All were profitable within two years; two of them have successfully sold for cash. ]]>
Jason Cohen is the Founder & CEO of WPEngine, a premium WordPress host provider. He's started four companies in the last 12 years, two as co-founder, two as sole founder. Two were bootstrapped, one angel-funded, one VC. All were profitable within two years; two of them have successfully sold for cash. ]]>
Episode 14: Darren Capik of Watch It Now Entertainmenthttps://interviews.martech.zone/14
http://www.blogtalkradio.com/marketingtech/2012/02/10/darren-capik-of-watch-it-now-entertainmentFri, 10 Feb 2012 15:00:00 -0500Douglas KarrfullDouglas KarrDarren Capik is the founder and President of Watch It Now Entertainment. His business philosophy and his personal philosophy are closely aligned with the i49:23no Darren Capik is the founder and President of Watch It Now Entertainment. His business philosophy and his personal philosophy are closely aligned with the ideology that by pursuing a solid goal of bettering yourself through quality fitness and nutrition you can live a longer and more fulfilling life. In an age of processed everything the process of fitness remains true and strong and Darren is committed to creating the best quality products to help others achieve a higher level of fitness and health.
Darren Capik is the founder and President of Watch It Now Entertainment. His business philosophy and his personal philosophy are closely aligned with the ideology that by pursuing a solid goal of bettering yourself through quality fitness and nutrition you can live a longer and more fulfilling life. In an age of processed everything the process of fitness remains true and strong and Darren is committed to creating the best quality products to help others achieve a higher level of fitness and health.]]>
Darren Capik is the founder and President of Watch It Now Entertainment. His business philosophy and his personal philosophy are closely aligned with the ideology that by pursuing a solid goal of bettering yourself through quality fitness and nutrition you can live a longer and more fulfilling life. In an age of processed everything the process of fitness remains true and strong and Darren is committed to creating the best quality products to help others achieve a higher level of fitness and health.]]>
Episode 13: Robby Slaughter of Slaughter Developmenthttps://interviews.martech.zone/13
http://www.blogtalkradio.com/marketingtech/2012/01/27/robby-slaughter-of-slaughter-developmentFri, 27 Jan 2012 15:00:00 -0500Douglas KarrfullDouglas KarrRobby Slaughter is a workflow and productivity expert. His focus is helping organizations and individuals to become more efficient, more effective and more47:01no Robby Slaughter is a workflow and productivity expert. His focus is helping organizations and individuals to become more efficient, more effective and more satisfied at work. Robby is a regular contributor in several regional magazines and has been interviewed by national publications such as the Wall Street Journal. He is also the author of a new book titled “Failure: The Secret to Success.”
Robby Slaughter is a workflow and productivity expert. His focus is helping organizations and individuals to become more efficient, more effective and more satisfied at work. Robby is a regular contributor in several regional magazines and has been interviewed by national publications such as the Wall Street Journal. He is also the author of a new book titled “Failure: The Secret to Success.”]]>
Robby Slaughter is a workflow and productivity expert. His focus is helping organizations and individuals to become more efficient, more effective and more satisfied at work. Robby is a regular contributor in several regional magazines and has been interviewed by national publications such as the Wall Street Journal. He is also the author of a new book titled “Failure: The Secret to Success.”]]>
Episode 12: Angie's List on MTB Radiohttps://interviews.martech.zone/12
http://www.blogtalkradio.com/marketingtech/2012/01/13/angies-list-on-mtb-radioFri, 13 Jan 2012 15:00:00 -0500Douglas KarrfullDouglas KarrAngie’s List has reviews you can trust on local contractors, doctors and service providers. More than 2 million members check Angie’s List before they hire for44:14noAngie’s List has reviews you can trust on local contractors, doctors and service providers. More than 2 million members check Angie’s List before they hire for unbiased ratings and exclusive deals you can’t find anywhere else. Join today at AngiesList.com
Angie’s List has reviews you can trust on local contractors, doctors and service providers. More than 2 million members check Angie’s List before they hire for unbiased ratings and exclusive deals you can’t find anywhere else. Join today at AngiesList.com]]>
Angie’s List has reviews you can trust on local contractors, doctors and service providers. More than 2 million members check Angie’s List before they hire for unbiased ratings and exclusive deals you can’t find anywhere else. Join today at AngiesList.com]]>
Episode 11: Brian Goffman of Optifyhttps://interviews.martech.zone/11
http://www.blogtalkradio.com/marketingtech/2012/01/06/brian-goffman-of-optifyFri, 06 Jan 2012 15:00:00 -0500Douglas KarrfullDouglas KarrBrian Goffman is CEO and co-founder at Optify. Brian brings more than a 15 years of experience as an Internet entrepreneur and venture capitalist to Optify.1:02:12no Brian Goffman is CEO and co-founder at Optify. Brian brings more than a 15 years of experience as an Internet entrepreneur and venture capitalist to Optify. Along with Erez Barak, Brian co-founded Optify with the mission of making B2B real-time online marketing easy, profitable and measurable. Brian is responsible for Optify’s overall strategic direction, including product development, marketing, team building and fundraising.
Brian Goffman is CEO and co-founder at Optify. Brian brings more than a 15 years of experience as an Internet entrepreneur and venture capitalist to Optify. Along with Erez Barak, Brian co-founded Optify with the mission of making B2B real-time online marketing easy, profitable and measurable. Brian is responsible for Optify’s overall strategic direction, including product development, marketing, team building and fundraising.]]>
Brian Goffman is CEO and co-founder at Optify. Brian brings more than a 15 years of experience as an Internet entrepreneur and venture capitalist to Optify. Along with Erez Barak, Brian co-founded Optify with the mission of making B2B real-time online marketing easy, profitable and measurable. Brian is responsible for Optify’s overall strategic direction, including product development, marketing, team building and fundraising.]]>
Episode 10: Best of 2011https://interviews.martech.zone/10
http://www.blogtalkradio.com/marketingtech/2011/12/16/best-of-2011Fri, 16 Dec 2011 15:00:00 -0500Douglas KarrfullDouglas KarrThis week, we'll be talking about all the great shows and guests we've had on the show from the past.1:11:44noThis week, we'll be talking about all the great shows and guests we've had on the show from the past.
This week, we'll be talking about all the great shows and guests we've had on the show from the past. ]]>
This week, we'll be talking about all the great shows and guests we've had on the show from the past. ]]>
Episode 9: Join the Delivra Team on MTB Radiohttps://interviews.martech.zone/9
http://www.blogtalkradio.com/marketingtech/2011/12/09/join-the-delivra-team-on-mtb-radioFri, 09 Dec 2011 15:00:00 -0500Douglas KarrfullDouglas KarrDelivra is an email marketing software and services provider that helps a variety of organizations execute email marketing campaigns. Join us to hear insight f1:04:07noDelivra is an email marketing software and services provider that helps a variety of organizations execute email marketing campaigns. Join us to hear insight from the team on the email marketing industry and what changes they anticipate in 2012.
Delivra is an email marketing software and services provider that helps a variety of organizations execute email marketing campaigns. Join us to hear insight from the team on the email marketing industry and what changes they anticipate in 2012.]]>
Delivra is an email marketing software and services provider that helps a variety of organizations execute email marketing campaigns. Join us to hear insight from the team on the email marketing industry and what changes they anticipate in 2012.]]>
Episode 8: Starr Hall on MTB Radiohttps://interviews.martech.zone/8
http://www.blogtalkradio.com/marketingtech/2011/12/02/starr-hall-on-mtb-radioFri, 02 Dec 2011 15:00:00 -0500Douglas KarrfullDouglas KarrStarr is an international publicist and an “authority in social media marketing”. She has trained and worked with thousands of entrepreneurs and businesses aro1:10:53noStarr is an international publicist and an “authority in social media marketing”. She has trained and worked with thousands of entrepreneurs and businesses around the planet including corporations, non-profit organizations, authors, CEOs and associations worldwide. She has over 1200 active and direct relationships with editors, writers and segment producers worldwide and has secured placement and coverage for herself as well as her clients in media outlets around the globe, including Oprah mag, LA Times, Wall Street Journal, Good Morning America and The Today Show to name a few. In addition, I have secured major book, co-branding and licensing contracts for my clients worldwide through the power of social networking.
Starr is an international publicist and an “authority in social media marketing”. She has trained and worked with thousands of entrepreneurs and businesses around the planet including corporations, non-profit organizations, authors, CEOs and associations worldwide. She has over 1200 active and direct relationships with editors, writers and segment producers worldwide and has secured placement and coverage for herself as well as her clients in media outlets around the globe, including Oprah mag, LA Times, Wall Street Journal, Good Morning America and The Today Show to name a few. In addition, I have secured major book, co-branding and licensing contracts for my clients worldwide through the power of social networking.]]>
Starr is an international publicist and an “authority in social media marketing”. She has trained and worked with thousands of entrepreneurs and businesses around the planet including corporations, non-profit organizations, authors, CEOs and associations worldwide. She has over 1200 active and direct relationships with editors, writers and segment producers worldwide and has secured placement and coverage for herself as well as her clients in media outlets around the globe, including Oprah mag, LA Times, Wall Street Journal, Good Morning America and The Today Show to name a few. In addition, I have secured major book, co-branding and licensing contracts for my clients worldwide through the power of social networking.]]>
Episode 7: Mari Smith on MTB Radiohttps://interviews.martech.zone/7
http://www.blogtalkradio.com/marketingtech/2011/11/18/mari-smith-on-mtb-radioFri, 18 Nov 2011 15:00:00 -0500Douglas KarrfullDouglas KarrMari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: An Hour a D55:12noMari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: An Hour a Day and her next book The New Relationship Marketing is now available. Connect with her at www.marismith.com.
Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: An Hour a Day and her next book The New Relationship Marketing is now available. Connect with her at www.marismith.com.]]>
Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: An Hour a Day and her next book The New Relationship Marketing is now available. Connect with her at www.marismith.com.]]>
Episode 6: Jim Kukral of Digital Book Launchhttps://interviews.martech.zone/6
http://www.blogtalkradio.com/marketingtech/2011/11/11/jim-kukral-of-digital-book-launchFri, 11 Nov 2011 15:00:00 -0500Douglas KarrfullDouglas KarrJim Kukral writes and markets books. His company, Digital Book Launch, helps aspiring authors reach best-seller status through creative Internet marketing.56:00noJim Kukral writes and markets books. His company, Digital Book Launch, helps aspiring authors reach best-seller status through creative Internet marketing.
Jim Kukral writes and markets books. His company, Digital Book Launch, helps aspiring authors reach best-seller status through creative Internet marketing. ]]>
Jim Kukral writes and markets books. His company, Digital Book Launch, helps aspiring authors reach best-seller status through creative Internet marketing. ]]>
Episode 5: Kimberly Nasief-Westergren of Measure CPhttps://interviews.martech.zone/5
http://www.blogtalkradio.com/marketingtech/2011/10/28/kimberly-nasief-westergren-of-measure-cpFri, 28 Oct 2011 15:00:00 -0400Douglas KarrfullDouglas KarrKimberly has been in the customer experience business since 2000, and is the president and co-founder of Measure Consumer Perspectives. Measure CP provides bus1:06:00noKimberly has been in the customer experience business since 2000, and is the president and co-founder of Measure Consumer Perspectives. Measure CP provides businesses with feedback through mystery shopping, brand auditing, and mobile. She is also a wife, mother of two, and customer service diva.
Kimberly has been in the customer experience business since 2000, and is the president and co-founder of Measure Consumer Perspectives. Measure CP provides businesses with feedback through mystery shopping, brand auditing, and mobile. She is also a wife, mother of two, and customer service diva.]]>
Kimberly has been in the customer experience business since 2000, and is the president and co-founder of Measure Consumer Perspectives. Measure CP provides businesses with feedback through mystery shopping, brand auditing, and mobile. She is also a wife, mother of two, and customer service diva.]]>
Episode 4: Justin Kistner of Webtrends on MTB Radiohttps://interviews.martech.zone/4
http://www.blogtalkradio.com/marketingtech/2011/10/21/justin-kistner-of-webtrends-on-mtb-radioFri, 21 Oct 2011 15:00:00 -0400Douglas KarrfullDouglas KarrAs Director of Social Products at Webtrends, Justin drives the development of social products and acts as a social media thought leader for the company. He wa1:15:05noAs Director of Social Products at Webtrends, Justin drives the development of social products and acts as a social media thought leader for the company. He was the key component behind the development of Webtrends' Facebook Analytics as well as the end to end Facebook campaign solutions – a market first for the industry. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. , an independent web presence consultancy. In addition to his role at Webtrends, Kistner also writes for TrueSlant (acquired by Forbes), the Webtrends blog, and Social Fresh. He has been featured as a speaker at conferences such as OMMA Global, Web 2.0 Expo, eMetrics, and Social Fresh. In his free time, he founded Beer and Blog - a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.
As Director of Social Products at Webtrends, Justin drives the development of social products and acts as a social media thought leader for the company. He was the key component behind the development of Webtrends' Facebook Analytics as well as the end to end Facebook campaign solutions – a market first for the industry. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. , an independent web presence consultancy. In addition to his role at Webtrends, Kistner also writes for TrueSlant (acquired by Forbes), the Webtrends blog, and Social Fresh. He has been featured as a speaker at conferences such as OMMA Global, Web 2.0 Expo, eMetrics, and Social Fresh. In his free time, he founded Beer and Blog - a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.]]>
As Director of Social Products at Webtrends, Justin drives the development of social products and acts as a social media thought leader for the company. He was the key component behind the development of Webtrends' Facebook Analytics as well as the end to end Facebook campaign solutions – a market first for the industry. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. , an independent web presence consultancy. In addition to his role at Webtrends, Kistner also writes for TrueSlant (acquired by Forbes), the Webtrends blog, and Social Fresh. He has been featured as a speaker at conferences such as OMMA Global, Web 2.0 Expo, eMetrics, and Social Fresh. In his free time, he founded Beer and Blog - a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.]]>
Episode 3: Austin Craig & Jeffrey Harmon of Orabrushhttps://interviews.martech.zone/3
http://www.blogtalkradio.com/marketingtech/2011/10/14/austin-craig-jeffrey-harmon-of-orabrushFri, 14 Oct 2011 15:00:00 -0400Douglas KarrfullDouglas KarrJeffrey Harmon is the primary architect of the social network marketing strategy that made Orabrush a global online sensation. In addition to being the first s1:03:52noJeffrey Harmon is the primary architect of the social network marketing strategy that made Orabrush a global online sensation. In addition to being the first spokesman for Orabrush, Austin Craig has been part of the creative marketing team there since the company's launch over two years ago.
Jeffrey Harmon is the primary architect of the social network marketing strategy that made Orabrush a global online sensation. In addition to being the first spokesman for Orabrush, Austin Craig has been part of the creative marketing team there since the company's launch over two years ago.]]>
Jeffrey Harmon is the primary architect of the social network marketing strategy that made Orabrush a global online sensation. In addition to being the first spokesman for Orabrush, Austin Craig has been part of the creative marketing team there since the company's launch over two years ago.]]>
Episode 2: Joe Chernov of Eloquahttps://interviews.martech.zone/2
http://www.blogtalkradio.com/marketingtech/2011/10/07/joe-chernov-of-eloquaFri, 07 Oct 2011 15:00:00 -0400Douglas KarrfullDouglas KarrJoe Chernov is the VP of Content Marketing for revenue performance management company, Eloqua. He is responsible for imagining, creating, distributing and mea52:35noJoe Chernov is the VP of Content Marketing for revenue performance management company, Eloqua. He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand. Joe also oversees public relations and analyst relations. He joined Eloqua from BzzAgent, a word-of-mouth and social media marketing agency, where he served as VP of Communications and Associate VP of Marketing. Joe co-chairs the Word of Mouth Marketing Association’s ethics panel. He speaks at universities and conferences around the world on social media ethics and content marketing.
Joe Chernov is the VP of Content Marketing for revenue performance management company, Eloqua. He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand. Joe also oversees public relations and analyst relations. He joined Eloqua from BzzAgent, a word-of-mouth and social media marketing agency, where he served as VP of Communications and Associate VP of Marketing. Joe co-chairs the Word of Mouth Marketing Association’s ethics panel. He speaks at universities and conferences around the world on social media ethics and content marketing. ]]>
Joe Chernov is the VP of Content Marketing for revenue performance management company, Eloqua. He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand. Joe also oversees public relations and analyst relations. He joined Eloqua from BzzAgent, a word-of-mouth and social media marketing agency, where he served as VP of Communications and Associate VP of Marketing. Joe co-chairs the Word of Mouth Marketing Association’s ethics panel. He speaks at universities and conferences around the world on social media ethics and content marketing. ]]>
Episode 1: New Sponsor Zoomerang - MTB Radiohttps://interviews.martech.zone/1
http://www.blogtalkradio.com/marketingtech/2011/09/30/new-sponsor-zoomerang--mtb-radioFri, 30 Sep 2011 15:00:00 -0400Douglas KarrfullDouglas KarrZoomerang is a fast, easy-to-use and powerful tool to make and send your own online surveys and polls. Millions of people and thousands of businesses, non-profi1:19:24noZoomerang is a fast, easy-to-use and powerful tool to make and send your own online surveys and polls. Millions of people and thousands of businesses, non-profits and educational institutions trust Zoomerang online surveys and polls to gather feedback allowing them to make better decisions with minimal cost and effort. Zoomerang provides customizable survey templates for the most common questions including customer satisfaction, meeting feedback, product feedback, event planning, online voting and hundreds more. Zoomerang customers can take advantage of Zoomerang Sample, a panel of more than 2.5 million consumers ready to take surveys. Zoomerang is a product of MarketTools Inc. For more information, visit www.zoomerang.com.
Zoomerang is a fast, easy-to-use and powerful tool to make and send your own online surveys and polls. Millions of people and thousands of businesses, non-profits and educational institutions trust Zoomerang online surveys and polls to gather feedback allowing them to make better decisions with minimal cost and effort. Zoomerang provides customizable survey templates for the most common questions including customer satisfaction, meeting feedback, product feedback, event planning, online voting and hundreds more. Zoomerang customers can take advantage of Zoomerang Sample, a panel of more than 2.5 million consumers ready to take surveys. Zoomerang is a product of MarketTools Inc. For more information, visit www.zoomerang.com.]]>
Zoomerang is a fast, easy-to-use and powerful tool to make and send your own online surveys and polls. Millions of people and thousands of businesses, non-profits and educational institutions trust Zoomerang online surveys and polls to gather feedback allowing them to make better decisions with minimal cost and effort. Zoomerang provides customizable survey templates for the most common questions including customer satisfaction, meeting feedback, product feedback, event planning, online voting and hundreds more. Zoomerang customers can take advantage of Zoomerang Sample, a panel of more than 2.5 million consumers ready to take surveys. Zoomerang is a product of MarketTools Inc. For more information, visit www.zoomerang.com.]]>