When any client goes for the Digital marketing & invests well into it, then he surely expects beyond the expectation results from the industry expert just like a magic. Obviously, no expert is doing magic & the target is achieved. To get expected outcomes & the best ROI, marketer sets some goals and make the efforts on making the things well which actually matter to touch the goals. Digital marketing is a long term strategy, setting up the short term & long-term goals is crucial.

Even the clients know that Search engine optimization & App store optimization have long term effects but, still they want to analyze the performance of marketer through some short term goals. Hence, hire SEO professional needs & impress clients initially by fulfilling short term goals As per the current scenario, there are two ways to gain traffic, organic & paid. The experts conclude that, lot of benefits of running paid and organic campaigns together. Delve into the terms that help you planning the goals of Digital Marketing.

Time being planning:

Don’t move without planning. When you run any campaign, there must be a full-proof strategy to execute it on time. It actually doesn’t mean that, if you do any activity randomly such as blog post & it will not be considered in the results. Sometimes as per the recent scenario, marketer changes the strategies & it is acceptable. But, building out the precise strategy can help the professional to keep the track of their work. Other benefits of time being planning are:

You can get a clear roadmap of the activities to be done

Establishing the goals, timelines & metrics become easy

Research can guide you for the effective content marketing

Planning always helps to get the best out of your running campaign

The timeline obviously depends upon the extent of internet marketing research. Strategy planning consumes months. For the effective planning, do the following things first,

Need to define a value proposition

Start a research for the target market

Focus on increasing the connections

Analyze the buyer’s activities

Initially, no need to start the paid campaign. First of all, solid foundation is required. For that, check out for the changes your web or app required to be SEO friendly.

SEO & Inbound Marketing:

After making the site or app, ready for the marketing the actual work starts. At the initial stage, the short term goal of any marketer would be to make solid foundation so that the marketing get good results. After that, it’s a time to decide what you exactly want from your website or the mobile app. I mean to say, the clients have different approaches to the marketing. Some need a solid marketing plan to improve website ranking, or some just want to increase a traffic, or some want the conversion. For the app store optimization, the goal would be to boost the number of installs. The overall gain of all marketing strategies will be the increased business, sales & profit. Know the actual requirement of client & prepare the plan accordingly.

Start the SEO activities & inbound marketing at this stage. Smart keyword stuffed informative content get good backlinks & visits over the time. Start content marketing with the new pieces of content each time. The content marketing is a slow & steady process.

Each Google update is dependent upon the quality of content used for the promotion. Content is a game changer to uplift the rankings of any site. But, the downside is, content optimization consumes time. Large volume of quality content can leave a rapidly growing impact of your website. Before thinking to boost up the ranking, enrich the site with the relevant & unique content. Do share informative blog posts on the well-reputed content amplification sites. And of course, share those links in social media to get maximum hits. However, this is a long-term process & you can analyze a rapidly growing performance from the day you have started. Hence, patience is needed as after 6-12 months you may have an extremely good traffic & engagement on your website or app.

Paid Marketing:

Among all strategies of digital marketing, this one is the mostly recommended to fulfill short term goals successfully. Depending upon the industry vectors, some clients may expect an immediate effect of digital marketing during the peak time of their businesses. Paid campaigns drive organic traffic on the specific keywords you target. Hence, this is a key to success for short-term & long-term goals both. The point to consider here is, Paid strategies are expensive. The overall aim of running a paid campaign is to drive traffic & the benefits are;

Increased traffic that has maximum chances to get a conversion in a short time

Effective strategy to boost the seasonal sale

Direct advertising among the customers who are actually looking for the same services

Even the unknown brands can have a good business with an immediate effect

Get highly targeted traffic with minimum rates through popular social media networks

The marketing strategy that works actually:

Organic marketing along with a paid marketing is like a fragrance added to the gold. Paid & organic marketing strategies together have a good gain. Constant ethical digital marketing strategy includes some ethical ways of boosting ranking & attracting more visitors. Organic activities remind the users frequently about your brand and print a positive picture of your brand. Only paid marketing does not boost ranking but, just increase the click through rate. Organic Search Engine Optimization & digital marketing strategies pull the visitors to your site or app through informative links or news you share. Paid marketing campaigns can help you to enter into a market with a reputation. Initially, for a kick-start this plan is worth. If you have enough budget, then run organic & paid strategies together. There are many benefits of doing so:

Constant flow of traffic & user engagement

Increased sales from the potential clients

Holds the clients right away

Get the best Return on Investment

The average goal of each business is to increase the sales & profit. The above discussed digital marketing plans can help you to provide better results. Implement the strategies to get the worth outcomes after investing in the digital marketing.

Mr. Deepak Patel is an entrepreneur & founder of iMOBDEV Technologies - A leading web & mobile app development company. He is having 8+ years of experience in offering the splendid IT services to the worldwide clients. The informative articles he shares, reflect his skills in technical terms, project management and business development for the website & mobility solutions.