Listen Now

In theory, videos should be one of a nonprofit marketerâ€™s most powerful tools. No content on the web today has the same viral potential of video, and few forms of content can match it for immediacy. In the span of a few minutes, videos can transport audiences to the front lines of an organization to experience compelling stories by sight and sound â€” the sort of up-close-and-personal impact thatâ€™s usually reserved for in-person meetings. As an added bonus, the potential audience for video content is virtually limitless, from conference attendees to readers of virtual annual reports to casual viewers on YouTube (the third most trafficked site on the internet today, behind Facebook and Google). But in practice, many nonprofits are still …

Archives

Categories

Pin It on Pinterest

Subscribe To Paul's Newsletter

Don't miss the latest from The Edge of Innovation. Paul's weekly newsletter will bring you his favorite articles from the week and that week's podcast. Chock full of the latest in technology and business developments, Paul is sure to help you hack the future of your business. Subscribe here to receive Paul's weekly newsletter from The Edge of Innovation.