- Clara Gonzalez -

Tiger Lily

Curate provides an incredible digital experience for florists and their clients

Why Florists Need A COGS Software

Every florist has faced a situation where they were forced to order 23 additional Amnesia Roses because their recipes asked for 2 additional roses. Often it is not possible for a florist to sell the extra flowers in another arrangement, so what happens? The florist has to eat the cost of those extra flowers, a situation that could have been prevented by using a Cost of Goods Sold (COGS) florist software.

No Industry Standard Flower Markup On Floral Work

There is no "industry standard" markup in the floral industry.

Ok. Well, sort of.

There isn't according to the literal definition of the phrase "industry standard." If you don't have time to read much further, the entire article says this: every florist has a unique situation and should price based on their demand and needs -- not an elusive markup completely derived from other florists.

How should you determine your markup?

If there is no set industry markup, how you should determine your markup?

Most florists who start a business from scratch simply copy the markups they already know. Many a great business has started this way so there isn't any shame in it. This is even how we started our company. But I'd like to suggest for you to reanalyze your methods.