3. Memphis Grizzlies

The grizzly bear is thought of as one of nature’s most intimidating creatures. That’s why the decision to use what looks like a teddy bear’s head for the Memphis team’s logo is confusing. When teams change logos, it’s more than just trying to sell more jerseys and T-shirts; franchises are trying to alter the club’s image. But when the Grizzlies were in Vancouver, the team’s logo was, while somewhat laughable, at least partly threatening. That grizzly was baring his teeth and claws and looked ready to attack. To go from that logo to a sedate, expressionless bear with yellow eyes sends the message that there isn’t much fight in this team.