Reel Chicago is a daily digital magazine that covers the news in Chicago on all aspects of advertising, film, TV, media and production. The content is original, written by industry experts and contributing Op Eds

Search Results for: MARC USA

3+ Jelmar, announced the launch of a new creative platform for its CLR brand of products. The first campaign of the new platform, taglined Fight the Clean Fight, brings a fresh and playful voice to the brand. The Fight the Clean Fight campaign is the first piece of work from Jelmar’s new partnership with marketing … Continue reading “Jelmar launches new CLR campaign with MARC USA”

8+ Well, we’re officially one week into social distancing at MARC USA, and like everyone else, learning to adjust to our “new normal” as an agency. We’re fortunate to work in an industry where HOW we work has always been more powerful than WHERE we work, and even though it’s been an adjustment for some, … Continue reading “Physical distancing, not social distancing at MARC USA”

4+ “Partner Included” makes life easier for 30 million Americans living with disabling hearing loss Beltone, national leader in hearing care, is launching a new brand campaign titled, Partner Included, to tell 30 million Americans living with disabling hearing loss that Beltone is right beside them at every step of their journey. The campaign is … Continue reading “MARC USA creates new brand campaign for Beltone”

3+ “Masterful leader” will help “integrate strategic approach and customer experience focus” in newly created Group Strategy and Account Director role MARC USA President Cari Bucci announced today that Amy Nixon has been promoted to SVP/ Group Strategy and Account Director. Bucci explains, “We’ve created this new position to further integrate our strategic approach and … Continue reading “MARC USA promotes Amy Nixon to SVP”

1+ After ending 51-year relationship with Eicoff, the cleaning products company takes new direction Jelmar, LLC, a respected leader in the household cleaning products industry well-known for its CLR and Tarn-X brands, today announced the naming of MARC USA as its new marketing agency of record after a 51-year relationship with Eicoff. MARC USA will … Continue reading “Jelmar names MARC USA agency of record”

4+ Chicago creative vet has been leading campaigns for more than 25 years MARC USA President Cari Bucci Hulings has announced that Joe Burke has been promoted to EVP/ Chief Creative Officer. Burke, who joined MARC USA in 2011 and was formerly Executive Creative Director in the Chicago office, now has oversight of creative across … Continue reading “Joe Burke promoted to CCO of MARC USA”

5+ I’m now excited to empower the next generation of leaders at the agency Cari Bucci Hulings Cari Bucci Hulings has been promoted to President of MARC USA with full oversight of the agency’s offices in Boston, Chicago and Pittsburgh. She reports to Michele Fabrizi, who remains as CEO. Tony Bucci continues as Chairman of … Continue reading “Cari Bucci Hulings is named president of MARC USA”

6+ “Snake is a rock star (who) elevates the level of everything we do.” Joe Burke SVP/ECD (Chicago — 17 October 2018) MARC USA today announced the promotion of Snake Roth to Director of Integrated Production with oversight of all broadcast TV, digital video, radio, print and social content. Roth has been at the agency … Continue reading “Snake Roth promoted at MARC USA”

9+ I tell many Angelenos that Chicago is the best summer city in the country. I rave about the lakes, the genuine friendliness of the people, the music and food. I love the city and I am happy to refer to it as, “home.” Its 4-star city rating can be seen everywhere – from the … Continue reading “RAW: Marc USA works for Chicago’s homeless”

Veteran Chicago creative executive Joe Burke, best known for his award-winning “Is It In You?” campaign for Gatorade, is set to join Marc USA/Chicago as executive creative director. Burke succeeds John Immesoete who jumped ship along with president Mark Modesto to take national posts with the Ryan Partnership.

Modesto and Immesoete were only at Marc USA for a little more than seven months.

When opportunity presents itself, Chicago advertising executives Mark Modesto and John Immesoete apparently believe you should go for it. And go for it they have.

Barely seven months after Modesto and Immesoete signed on as president and chief creative officer respectively at the small Marc USA/Chicago office, the duo jumped ship together this week to join the Ryan Partnership, an agency whose specialties include digital, shopper marketing and promotions.

So now we know. After months of waiting and wondering where Mark Modesto would turn up, it turns out he has landed just a short distance from DraftFCB, the shop from which he was unceremoniously ousted in the summer of 2010 after a 30-year tenure.

Modesto and John Immesoete, another ad man familiar to many in the local ad biz, are taking on new roles at Marc USA/Chicago, which has offices in River North at 325 N. LaSalle. Modesto is the new president of the shop, while Immesoete joins as executive creative director, a new position.

USAMA ALSHAIBI’S “Nice Bombs” will have its broadcast premiere this March on the Sundance Channel. Producer Ben Berkowitz negotiated the deal with Sundance and also with Seventh Art Releasing for the documentary’s summer ’07 theatrical run.

“Nice Bombs” chronicles the journey of Alshaibi, his wife and father after a 20-year absence during the early days of the U.S. occupation and Alshaibi’s conflicted feelings about the U.S. overthrow of Saddam Hussein.

3+ When employers wouldn’t step up, Teamsters Local 727 stepped in—recently purchasing thousands of masks for distribution. On March 21, Governor Pritzker mandated a “shelter in place” order that outlined the specific employees who were deemed “essential” and could leave their homes to go to work. Many Local 727 members are considered essential, frontline workers … Continue reading “Local 727 purchases thousands of masks for members”