Incorporating the function of Instagram that allows the users to change the color tone of a movie image, YOUSTAGRAM was uniquely developed to enable the viewers to change the color tone of this official image posted on YouTube. When viewers touch the icons positioned on both sides of the movie image, color tone changes according to the indication of the icon and visuals can also be zoomed up, an effect similar to trimming. Another unique function installed is “#I sing” in which lyrics of the song in two languages and the chord progression appear on the screen. In order to express the theme of the song title “Identity,” strenuously choreographed dance is captured by one take shooting technique so that movements and poses throughout the movie are impressively photogenic wherever it is cut.