How to deliver knowledge is a difficult task; to make students understand and remember it is even harder. It is not a secret that here at IE Business School, case studies are an essential part of the IE learning experience, as they portray one of the most effective ways to develop and assess a student’s…

The world economy will not recover this year. All qualified observers forecast lower growth, unusually high unemployment levels and continued financial tension. The fearsome “double-dip” recession is a reality. But there is no reason for chronic pessimism.

A new reality characterised by the movement of economic activity -production, consumerism, investment and employment- from the North Atlantic to other areas of the world, especially but not exclusively Asia. But also because we have abandoned the world of cheap money and credit abundance and will be away from it for some time. A structural change that gives rise to an understandable feeling of malaise in developed countries, whose populations refuse to accept that the future will not necessarily always be rosier, that they will have to give up some of what they considered as inalienable rights and reform their welfare states to make them sustainable. Simply because we are witnessing the end of the exceptional condition of the West. Emerging countries now produce more than 50% of the world GDP, but they consume only 30%… a proportion that can only rise and which will undoubtedly improve the standard of living of humanity. However, it is a process that needs to be handled intelligently.

HISTORIC OPPORTUNITYWe are facing a historic opportunity that is not exempt from risk. Imperial transitions and changes in the relative power of the different states have always been solved by war. This time, it can and must be different. The price system, macroeconomic coordination, financial globalisation and international institutions are poised to ensure a peaceful transition, which does not mean that there will be no cost or tension. The world managed to avoid protectionism after the dramatic events that followed the burst of the financial bubble in the United States. The commercial world maintained its strength, and general policies for making your neighbour poorer were avoided. Regardless of how virulent its death throes may seem in Europe owing to the fact that it coincides with the questions being asked of the monetary union, it would be a paradox now that we are at the end of the crisis if we were to forget the lessons taught by history.

A Master Degree at a non-local institution is always about accessing new and different networks. You will gain, of course, cultural insights and regional specific knowledge but what for? Just for the sake of it, just to have personal challenge, to be different or – to work in that specific region or build up business…

What do the fields of Psychology and Finance have in common? If you were thinking “besides the fact that they are spelled without using any of the other word’s letters” than here is an opportunity to come up with a better answer to this question. Take out your agenda and block the following date to join…

IE is a pioneer in the introduction of humanities as a core value and a core program in its business curriculum. The aim of humanities studies is to provide students with critical thinking and problem solving skills and ultimately help them to build a critical spirit and a mind of their own. The video below…

The post was written by Maya Helbaoui and first published on news.imba.ie.edu.

“I have a doctorate degree in Pharmacy (Pharm.D) and I am a current IMBA student with over 6 years of experience within the healthcare and media industries in the Middle East as a medical consultant, project manager and executive producer for health media projects. I am also a current member of the Wharton Global Consulting Practicum here at IE.

In general, the WGCP is a consulting project in which 10 MBA students (5 IMBA students from IE and 5 executive MBA students from Wharton, USA) work together on a real life problem – the market entry strategy for a Spanish client into the US market, keeping in mind that companies and sectors change every year.

This year’s project is about the biotechnology sector and involves 2 Spanish biotech companies that already have different products in Spanish and European markets; the goal as stated previously is to help them develop a strategy to enter the US market.

From my experience at this point, the WGCP creates a very challenging and competitive environment in which all team members have to dedicate a big chunk of their time to work on deliverables, market research, interviews with KOL’s among others in addition to the heavy workload of the IMBA here at IE.

However, it is an excellent experience based on its “hands on” nature which gives all participants the chance to work with a real client and apply all the lessons learned during their MBA.

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