The Striking Price

Profiting From Selling Puts, Calls

In 2012 all of Wall Street and much of Main Street embraced options as a more cost-effective way to buy blue-chip stocks that have stable business models and the financial strength to reliably pay dividends.

It was a good year to sell calls. It was an even better year to sell puts.

In fact, 2012 will most likely be remembered as the year when all of Wall Street and much of Main Street embraced options as a more cost-effective way to buy blue-chip stocks that have stable business models and the financial strength to reliably pay dividends.