PHOENIX, Ariz., August 20, 2018 – Premier Mounts, the leader in superior mounting solutions, and the company that designs and manufactures visual display mounting solutions for the world’s largest brands, has named 48 West Agency as its public relations agency of record. The goals of…

48 West Agency (48 West), an award-winning, full-service marketing agency based in the Warehouse District of Phoenix, Ariz., today announced that it has been named Pelican Products, Inc. (Pelican) PR agency of record (AOR) for the Pelican Commercial, Military, and Consumer business units. Based in…

This year we celebrate ambitious innovation! Over the last year, we were incredibly lucky to work with some of the most innovative and ambitious brands in the technology and nonprofit communities. As an added bonus – it’s been a blast. Over the holiday we decided…

Five years before the national ban on alcohol, Arizona voted to enact prohibition. It was 1910, and citizens quickly bought up all the alcohol they could. Come New Year’s Eve, liquor stores had little remaining stock to ship out of state. Years later, new laws…

When 48 West had the opportunity to adopt Whale and Dolphin Conservation (WDC) as a cause marketing client, we thought “what a fun account”! However, it did not take long for us to realize our involvement with WDC was much more than helping the organization…

How annoying is it to go to a retailer’s site, look around without any real intention to buy and then be followed around the web for the next month by weak banner ads about products you looked at weeks ago? I even read a story last…

BuzzStream’s Ritika Puri, who also writes for The Next Web, Entrepreneur, and Forbes, is often on the receiving end of PR pitches, PR replies, and many phone calls every day. It’s always hard to find the right balance of pitching and follow up to make…