Under Armour's advertising in the Super Bowl this year. And it doesn't want to do funny.

The ad teasers take place in Under Armour City. Get a load of the grit-is-gorgeous feel. (The creators bear crosses from previous successes, which include The Matrix and 300.)

The CGI-abusing spots are for The New Prototype (a shoe, though we briefly swore it was a new modem), coming out May 3rd. The first spot will air a week or so before the Super Bowl. We're not clear if that's the same one Under Armour will use during the Super Bowl.

We hope it's got a new one to blow on that overpriced slot, considering the ad of choice marks Under Armour's virgin foray into the football/ad bonanza.

It's unclear whether or not this Bud Light Ability to Talk to Animals spot will make an appearance during the Super Bowl but if it does, there could be a lot of sausage talk at the office the next day. Along with graceful shots of the product, this DDB Chicago-created Bud Light commercial starts off innocuously enough touting the beer's taste. It then suddenly shifts to a man and his dog in the kitchen. Sadly, it seems, Bud Light's ability to give one the power to talk to animals is no more. Sadly, the dog doesn't know this and continues to beg for sausages over and over and over...and over again.

It's stupid humor like this that gives this spot a chance at Wassup notoriety.

Is there such a thing as tanking a press release, hoping no one will pick it up and make fun of it? No luck of that here today folks. It might be Martin Luther King day but we're still strapped to our crappy, back-breaking, sorry-ass chair dishing out content for the rest of you unlucky souls working today while your bosses are enjoying the day off.

Anyway. here we go. Firebrand (the hottest spots from the coolest brands, ya know) is pleased to announce what it's dubbed "The Holiest Day in Advertising," occurring February 4th. On that day, Firebrand will showcase the best of this year's Super Bowl spots.

OK, here we go. It's Super Bowl time. As usual, we have GoDaddy foisting upon us its now very tired "boo hoo, FOX banned our commercial" routine. This time, it's over the word "beaver." Damn, it's like an eighties teen flick all over again. And all of this comes after CEO Bob Parsons said a while back they might not even appear in the game so who knows what the hell to expect from they. Our guess is they'll tease us with these "banned spots" right up until game day when they announce they won't be appearing during the game. Of course, we hope that's not the case.

Mark Timms is creating what he calls "the first independent Super Bowl Commercial." He is appealing to the world at large for creative ideas and sponsorships. Check out the stars of the ad. (Don't worry, you won't know any.)

Timms is one of the three guys who put together the "first" consumer-generated Super Bowl ad effort some months ago. He explained that his partners weren't behaving like professionals, so he's doing it all by his lonesome this time around.

Gotta love CGA.

UPDATE: Commenters are calling Timms out as a spammer and scammer. (Yes, we checked the IPs, and yes, they're all different.)

It appears the NFL is still sprinting as fast and as far as it can from another wardrobe malfunction with the apparent solution being the older the rocker, the less likely they'll be to even consider exposing the crinkles that lay beneath their clothing. Unlike Janet Jackson, who exposed some fairly fresh looking breast flesh four years ago at the Super Bowl, it's unlikely this year's half time artist, Tom Petty, will leave any possibility his not so young chest - or any other body part - will be seen by the world's eyeballs.

Yes, Tom Petty and the Heartbreakers, a band that was popular something like 200 years ago will take center stage for Super Bowl XLII February 3 at the University of Phoenix Stadium. Stay tuned for our review. Last year, you hated what we had to say about Prince. Just imagine what will have to say about this guy once he takes the stage.