How to Pitch Wine to China

3/25/2013 5:52AM

China’s appetite for wine is growing, with consumption in 2012 up 20% from the year before. Jennie Mack of Asia Wine and Services Education Center tells the WSJ’s Jake Lee what kinds of wine the Chinese are drinking today.

This transcript has been automatically generated and may not be 100% accurate.

... the the ... Chinese teas one is changing offstage drinking all eyes will just order ... in these ... this is Asia's today mine GE and joined by Jenny Mac managing their samples at a wine education company in Hong Kong ... Jenny thanks adjoining focus three was happening in China since his excluding mark of a very different from anywhere else in the low lying yes you're right that there are there more more people are thinking why nowadays ... bet on it it does that does take time it all depends on ... the background of the most consumers if they are ... and this is young people they are more interested in ... the key into the chink that the sophisticated people like to drink ... and aam ... it's the weekend it doesn't change indeed Ben and based on our own experience of the deadly two hundred courses in China ... II at versus the people who are ... specific in mind it's more interesting like in in ... in life but nowadays I see a lot of the professionals joining ... them like on this because they can't whine as a social drink ... and found that likes to ... be able to communicate with other people not just in time that the of the people of the country and why is that if I care a common subject that they can ... use to believe that they say ... so if it is growing at an to concede and develop a culture of pointing that ... one of the changing so often we hear that these auction results but a fine speech and that all but a deal to changing the sodas ... I guess the middle market winds that once the summertime meal might budget which ... yes they are now that more education Dubya like deadline is not always at the top end of the price brackets ... I they realize that they're a lot of other ones that are affordable ... and that they're also more easy on the palate it's lucky these greedy ... and it's also much easier to match that its ... own says that they can so I had the subtle or knowledge and ... communicating with other people if they realize that case the wind ... tending trunk AB without being the ... bringing of talk show ... mass of French wines or they getting readings of sick and dying unit ... in Chitty analyst radio edit the whole wine is these days yes um ... well that that's what is the oldest thing different wines is all about the cute you mentioned earlier break in the book more data on about ... Tammy's all about the place and you can imagine ... all the stench went experts Lonmin's rights ... and said that being said that could be one obstacle to them of course those people be savvy about why ... this is like the highest level that they cooked they can go to ... bed for those people are just starting to learn about why ... the start of the great variety ... Slingshot Dinny and Constine a difference from one country to the other ... I they learn what which ones are pretty high fees office revealed long can it be on that's easier its Credit Fowler in the heart of Chinese company on ... the last hour ... of teeth especially when the ... feeling that because of the email considers that I haven't liked the feel of this visao were targets ... of wines ... and but some men who they would like to come and in one folder quantities ... of war ... I ... live in higher alcohol and demanded that the work hours and yet ... like some of these voices talking about that day ... tokens to swell despite the seeming China's one or two but everyone companies for the descending on China Annie now must be a pretty good time right now at the pink watch a video on the Chinese consumer ... it's a it's a great time ... of because the bulk of interest is going around the area not just in the cities like Beijing and Shanghai a lot of other smaller ... of second tier cities are starting to do that ... thing that interests in mind ... and um the presence of ... of white lines in restaurants I do feel wine bar is on the the concept of matching wine and pitched ... it to an end of the heavy more and more ... a strange to some Ellie's a frontline staff ... in sharing the the consumers about like this would definitely in ... let people know more about wine ... it's it's not it's not quite there but you know you can see that the development is that it's on it's way so in it if you if you were come ... sch in the next seven years of the city with Jenny remind us what every ... minute that thank you so much for joining Jenny Mac managing director of Pull SAC and its ... specification state find JTB but for more on that story and many more please get to WS J dot com