We’re talking about Walt Disney Imagineering, the second installment of Disney Edition books delving into the magic and wonder, dreams and fantasies conjured up by perhaps the most respected wing of the Disney Company’s creative team — the fabled Imagineers.

Marty Sklar, left, and John Hench of Walt Disney Imagineering look over scale models of Epcot.

The book, subtitled A Behind the Dreams Look at Making MORE Magic Real, offers a lavishly detailed look into the world of Disney we have all come to enjoy, but few have ever been privy to.

Imagineers have been thinking outside the box long before someone dreamed up that term. As we find out just a few pages into the book, "Groundbreaking creativity requires few — a very few — ground rules."

Just how does one design a theme park? A thrilling, cutting-edge ride? One-of-a-kind resorts? An entire cruise line? How do you take an existing popular attraction and update it without disturbing its storyline — or, for that matter, the people who embrace that classic attraction with fanatical fervor?

Walt Disney Imagineering, authored by the Imagineers themselves, with significant contributions from Melody Malmberg, paints a fascinating, multi-layered portrait of the men and women who create Disney magic on a consistently brilliant basis. The book is richly illustrated with stunning photos and original artwork.

An Imagineer's rendering of the new Fantasyland in the Magic Kingdom at Walt Disney World.

That artwork ranges from original decades-old concept works by legendary Disney artist Herb Ryman to sketches of attractions yet to be built, such as Carsland in California Adventure and the new Fantasyland attractions in the works for Walt Disney World’s Magic Kingdom.

The myriad of topics covered in Walt Disney’s Imagineering include model making, sculpting, storyboards, rock work, scale, color and, of course, the technology which allowed Disney theme parks to take a definitive quantum leap — Audio-Animatronics. The book delves into just about every aspect of Imagineering as well as some of the hurdles Imagineers face in creating attractions in Disney parks outside of the United States. For instance, audiences in the U.S. and France were all too familiar with the "Twilight Zone" TV show, so no explanation was needed when the Tower of Terror was introduced. In Japan, however, a new storyline needed to be developed in TokyoSea since Japanese guests had never seen the sci-fi show -- the Hollywood Tower Hotel is known as the Hightower Hotel in TokyoSea after that well-known hotelier (at least in the Inagineers' minds) Harrison Hightower III.

Marty Sklar — who retired last year as the head of Imagineering and who began his career with Disney before the idea folks were known as Imagineers — gives insight into the entire Imagineering concept in his introduction, "A history that’s no mystery."

In an interview with Marty earlier this year, he explained to me the development of Imagineering, particularly in the years prior to the opening of the 1964-1965 New York World’s Fair.

X marks the spot ... where Cinderella Castle in the Magic Kingdom at Walt Disney World would be built. That's Marty Sklar to the left.

"We had to grow our staff in every respect when we started working on the Fair at what was then called WED Enterprises," Marty said. "We had a hundred people and that was it. We had one little building in Glendale away from the Studio.

"The genesis of Imagineering was in the machine shop at the Disney Studios and these were the people who repaired cameras and did that sort of thing."

When Disney signed on to create four attractions for the New York World’s Fair, the concept of Imagineering really took off.

"I wrote a line in the early ‘60s that Walt really liked about Imagineering," Marty added, "how Imagineering was the blending of creative imagination with technical know-how.

"For the World’s Fair, we hired a bunch of young people with mechanical and electronic backgrounds and they became the heart of the people who did the Audio-Animatronics for years and years at Disney. Most of them cut their eye teeth on the World’s Fair shows."

This transparent 3D model of Space Mountain in Disneyland was created by Imagineer Bill Orr.

And, over the years, they passed on all that they learned to the current generation of Imagineers, all with an eye to preserving the basic philosophies of Walt Disney himself.

"Imagineering is the art of living storytelling that turns ordinary locations into extraordinary Disney destinations. This book gives you a glimpse of how we make some of that magic. We’re letting you in on some of the remarkable creativity that has made Imagineering unique in the world."

If you're one of the millions and millions of people who have walked around a Disney theme park and marveled at the magic that surrounds you, this book is for you.