Subscribe to SearchCap

Google Adds 100 Reps To Sell Google Local Ads

Google Woos Local Advertisers from the Wall Street Journal reports Google has added about a hundred sales representatives to focus solely on selling Google Local ads.

The products these sales representatives are selling are primarily Google Place Tags and Google Boost. Tags are a $25 per month label or tag appended to your maps listing in the Google search results. The tags can contain special promotions or sales lines to help encourage a searcher to click on your local listing. Google Boost offers a simplified method of setting up Google AdWords ads that target searchers in your local region.

Marissa Mayer, Google’s vice president of geographic and local services said local ads “are simple and they work, so we’ve been investing in marketing and sales to support them.”

Our very own Greg Sterling was interviewed on why Google is using a sales team to sell these ads. Greg explained, “but what Google has come to see is that without a sales force or at least human involvement in the process, they’re not going to acquire these small businesses as customers.”

Attend MarTech and hear first-hand how brands like Coca-Cola, Aetna, Dell, EMC and Netflix are harnessing the power of technology to produce exceptional customer experiences that deliver business results. Visit with over 60 companies in expo hall. Don't miss the only US-based MarTech conference this year. Register today!

Sponsored

No fluff - just the best news in paid search marketing every week.

newepicmedia

I got a call from Betsy with Google places trying to get a number of our clients signed up for Boost and tags. She gave us a $100 credit and said she could offer that on any new clients as well if we called her direct. She said she was one of the first employees working on the Google boost/tags project and confirmed what this article mentioned about there being over 100 on the team now. She also mentioned that they only update places listings once every two weeks which I hadn’t heard officially before. It was a fun call and she was an awesome rep!