ESPN and Poynter event in St. Petersburg, FL, Jan. 28

A Community Conversation About How the Majesty and Money of Sports Affect the Values and Culture of American Life-- with ESPN experts, including Chris Mortensen, Suzy Kolber, Jeremy Schaap and Cris Carter.

Sports figures have long been role models in American culture. But today’s front-page sports story is as likely to involve a nightclub shooting as a new home run king. Join us as we examine how sports impacts society – and how the media impact sports.

How do the heroes and villains of sports affect American culture? What do the media consider a “great sports story”? Does the explosion of the sports opinion universe affect the games?