Monday, January 23, 2012

Big B: Gujarat Tourism campaign more successful than Incredible India

Posted by Kanchana Devi on January 23, 2012
Rajkot, Jan 23 (TruthDive): Amitabh Bachchan is the brand ambassador
of Gujarat Tourism department. Amitabh has said that growth of tourism
in Gujarat is bigger and larger than “Government of India’s `Incredible
India’ campaign”.
In his blog, he has written, “Off again to
Gujarat tomorrow and into the second phase of the tourism campaign,
which I must admit has turned out to be a magnificent success. The
growth rate in tourism in Gujarat has been bigger and larger than the
Government of India campaign Incredible India and that has made all
those of us that were involved in the working of it, very proud.”
The
69-year-old actor arrived in Mundra yesterday for shooting ‘Khushbu
Gujarat Ki’, a part of the campaign for the state tourism. The shoot is
taking place in Rann of Kutch.
Big B on Twitter said, “Tomorrow
Gujarat for second phase of promotion of tourism …. working well ….
campaign results better than GOI Incredible India !!”
He further
tweeted, “Work honestly and diligently without a care for criticism…it
shuts many mouths without opening your own ..!!” In another tweet he
said, “State of Gujarat has the largest number of heritage sites in the
country … did anyone know that .. ?? Amazing”.
Bachchan started the shoot from yesterday and would stay in Kutch for three days, sources from Kutch district authority said.
Chairman
of Gujarat Tourism Corporation, Kamlesh Patel said that after arriving
at Kandla airport, Bachchan,the brand ambassador for Gujarat Tourism,
will drive to Dhordo. Big B would also visit Dudhai and Dhamadka
village.
As part of the ‘Khushbu Gujarat ki campaign’, an ad shoot
featuring Bachchan will focus on Kutchhi handicrafts and white Rann of
Kutch this time. Bachchan is also to visit Junagadh before flying back
to Mumbai on January 25. He is also scheduled to visit Rajkot and Gir
forest in Junagadh, sources added.
Source: http://truthdive.com/2012/01/23/big-b-gujarat-tourism-campaign-more-successful-than-incredible-india.html

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"If ever you feel like an animal among men, be a LION" -Criss Jami, American Musician and Poet. "Lion: The fiercest and most magnanimous of the four footed beasts" - Samuel Johnson's Dictionary of the English Language (1755)

Asiatic Lion Protection Society

Asiatic Lion Protection Society (ALPS) founded in year 2006, is an NGO working mainly for conservation of Asiatic Lion in Gir forest and in Indian Zoos. Main objectives: To compile max. information about Asiatic Lion plus Gir forest and spread it through out the globe by website, blogs, Wikipedia, yahoo groups etc To help protection & conservation of Asiatic Lion & Gir forest by taking up projects like - Building parapets on open wells. - To contact and request nationalize banks of Gir area to put a condition to built parapet on open wells while sanctioning loan to farmers - At the time of festivals, organize camps near temples like Kankai, Banej & Tulsi Shyam to educate tourist to protect wildlife. - To distribute information and awareness leaflets at check-post to visitors using jungle roads. - Make representation & persuade Govt. to make Gir 'A Plastic Free Zone. Similarly contact local civil bodies to make their areas A Plastic free zone. To inform authorities about illegal activities inside the jungle like wood-cutting, removal of forest produce, poaching, illegal grazing etc. To inform authorities about injured wild animals. Also educate locals of Gir forests as well as school/college students to conserve Gir forest, it's wildlife and to represent to Govt. in favor of trans-location of Asiatic Lion to some other good place in Gujarat. P S: We welcome your comments & posts and expect that our conversation will follow the general rules of respectful civil discourse. You’re fully responsible for everything that you submit here in your comments & posts.

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Gir forest...Gir lies has a topography made up of succession of rugged ridges, isolated hills, plateaus and valleys. Besides, being the last abode of Asiatic lions, Gir forms a unique habitat for ratel, rusty spotted cat, pangolin, ruddy mongoose, civets, paradise flycatcher etc.The overwhelming presence of the omnipotent big cat diverts the attention of the common man from the remarkable bird population that the sanctuary has. However, the birds of Gir sanctuary did attract the great ornithologist, Dr. Salim Ali who believed that, had the Asiatic lions not been there, the area would have been one of the most fascinating bird sanctuaries of the country.People mostly link Gir with "Maldharis" who have survived through the ages by having symbiotic relationship with the lion. They are religious pastoral communities living in Gir. Their settlements are called "nesses".At present, Gir forests of Gujarat (India) is the only natural place where this race of lions i.e. Asiatic lion is found.