With New Built-In Feature, Anyone Can Produce Their Own Animated Tutorials, Infographics, and Video Messages

MOUNTAIN VIEW, Calif., July 8, 2014 — (PRNewswire) — PicsArt Inc, developer and publisher of the wildly popular PicsArt mobile photo editing and drawing app, today announced it added a new built-in video feature that allows users to generate and post videos that demonstrate step-by-step how they were able to create their art using PicsArt. The new feature is a great tool not only for sharing the process of creating art but also for creating interactive and comprehensive infographics, presentations, fun trendy animations, video messages to other users, and much more.

PicsArt, a free image editing app that combines the simplicity of Instagram with the full-featured capabilities of Photoshop, is also home to a unique social network of creatives who actively share their works in a nurturing environment where they meet like-minded people, mentor each other, edit each other's works, and grow as artists. The new video generating feature, now available, gives this community something they've been requesting—the ability to show each other visually how they were able to create their advanced works of arts. Once generated, the videos can be posted on YouTube directly from the app.

With 45 million active monthly users and more than 140 million total installs across Android, iOS and Windows Phone, PicsArt is highly ranked and regularly appears as a top free app on the Android, iPhone and Windows Phone app store charts. Earlier this month, PicsArt surpassed Instagram as the top free photo app on iPhone and 5th top free app overall.

"We think our community will find this new feature as exciting as we do," said Hovhannes Avoyan, CEO at PicsArt Inc. "Video is a powerful tool for instruction, and our new video generating feature allows PicsArt users to learn from each other and grow as artists faster and more easily than ever before."

While other free mobile image editing apps offer stripped-down versions of premium offerings, PicsArt provides the full power of professional but easy to use editing and drawing capabilities for free, with frequent updates, including hundreds of customizable effects and masks, corrections, drawing tools with numerous layers and brush options, custom clipart, and more.

For more on PicsArt, its community of users, and samples of their work, visit
picsart.com.

About PicsArt
PicsArt is a free and full featured photo editing and drawing mobile app available on Android, iOS and Windows Phone. Based in Mountain View, Calif., the app is also home to the largest art-based mobile social network of more than 18 million artists, which allows users to connect with and inspire one another from anywhere in the world. The app has been installed more than 140 million times and continues to expand and improve, so anyone can unleash their creativity and become a great artist.