The New Philanthropists

If there is one thing we all have in common today – it is the desire to enjoy life to the full – for most of us that means earning a decent income, bringing up the children with the best education, staying friendly with the in-laws and remaining in love with our partner along the way.

Life doesn’t necessarily make it that easy though.

disasters or teaching third world children to read. These are all acts of selflessness that, multiplied across large

numbers of people, add up to just as great a contribution as one philanthropic individual in the past creating an

education building for the use of the common people. Possibly even more so, as now the social contribution is

distributed across us all and becomes a social norm for everyone – a mundane

way of life - rather than an anomaly that only wealthy people can achieve.