New ‘cloud-based television platform’ Nimble TV officially launched yesterday, claiming that their service will providing a key extra means of access to content provided by satellite and cable TV subscription services, by offering the video through online streaming on a connected device without the use of a set-top box or DVR.

Using ‘TV Everywhere’ software, Nimble TV serves as an additional go-between for users, giving them the ability to sign up for package deals exclusively or with the addition of a high-speed connection. Potential customers will have to make payments to their providers (with an option of NimbleTV (at additional charge) providing the payment service), in return getting the option of viewing content of both free-to-air and subscription channels live through Nimble.

An added feature of the service (which Nimble hope will become available with customers around the world), is that users can make recordings of their applicable content, with the cloud able to store up to 10,000 hours (416 days) worth of programming per user. Another factor included on Nimble is a notable number of social networking features.

Nimble TV CEO Anand Dubramanian stated of the launch: “Customers should be able to access the TV they pay for wherever they happen to be.”

BTIG Research analyst Richard Greenfield added in a blog post: “NimbleTV should lead to more television viewing hours in total. Even if IP-based viewing of television is not captured today by Nielsen (ratings), with full [multichannel video program distributor] service available anywhere you go, the end result should be that U.S. households end up watching even more TV than they currently do. This would be a long-term positive for both networks (broadcast and cable), as well as for the brands/advertisers on those networks.”

With a set pricing range still to be determined, there is still some development to be done in several areas by Nimble TV, but could the principle of an external added-service to subscription TV take off around the world?