Illovo appoints Boomtown for research project

Africa’s biggest sugar producer, Illovo, has appointed Boomtown for a consumer research project.

With proven expertise within the FMCG sector, the Boomtown strategy department is working on market research into the main markets for the popular brand. “We’re familiar with the FMCG markets across various African nations, and have worked with multiple household brands,” remarks Stuart Innell, Boomtown lead strategist. “The entire team is incredibly excited to be working with another iconic South African brand and forming a long-term relationship.”