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The Dallas Cowboys’ stadium has been renamed to AT&T Stadium effective immediately. The announcement was made during a press conference on Thursday and is part of a multi-year, multi-million dollar branding deal.

The $1.2 billion stadium will bear the name of the wireless company for an unknown amount of time. The company will also pay between $17 and $19 million per year for the rights.

On a per-year basis this surpasses the recent $11M/yr deal with the 49ers (Levi's Stadium) and the $16M/yr combined deal with the Giants/Jets (Met-Life Stadium) - and trails only the Mets $20M/yr deal on Citi Field.

This is not to surprising - I've been expecting it ever since the 49ers deal was signed. It was only a matter of time before Jerry Jones' greed won out over his ego.

Chase pays $30MM a year for 10 years for their sponsorship deal, and it doesn't even include naming rights. They just have Chase advertisements all over the place on TV and in MSG, and have their ATMs.

Chase pays $30MM a year for 10 years for their sponsorship deal, and it doesn't even include naming rights. They just have Chase advertisements all over the place on TV and in MSG, and have their ATMs.

I wish all sports venues had Chase ATM machines so that I can withdraw cash without paying a fee whenever I attend games...

BTW, AT&T now pays 3 major sporting venues (San Francisco, San Antonio, and now Dallas). What a monster...

I never got established companies paying big money for naming rights. I got it when it was 3Com Park because 3Com wasn't a household name at the time. Even M&T Bank, since they just expanded to that region. But I am pretty sure everyone has heard of AT&T.

I still like how Barclays bought the naming rights to a stadium in spite of not having a retail presence in the US at all.

More money than sense. They should have with all the ****ing fees they charge me.

Quote:

Originally Posted by aqib

I never got established companies paying big money for naming rights. I got it when it was 3Com Park because 3Com wasn't a household name at the time. Even M&T Bank, since they just expanded to that region. But I am pretty sure everyone has heard of AT&T.

It's not done because people haven't heard of them, it's done to increase the prestige of their brand.

I never got established companies paying big money for naming rights. I got it when it was 3Com Park because 3Com wasn't a household name at the time. Even M&T Bank, since they just expanded to that region. But I am pretty sure everyone has heard of AT&T.

Same tactic as any other form of advertising is theoretically supposed to have. Just have the brand constantly in your head, whether you think about it or not.

I understand why these naming rights happen, but one has to wonder how far these marketing strategies are going to go for these multi-billion dollar corporations. I can think of 20 million better ways to spend 20 million dollars. Does this right to name a stadium actually increase their sales, or is it just an example of a corporation declaring they have a big ol' dick.

Really wish teams wouldn't do this. Rather a team stadium be given a name relevant to the team instead of naming it after a department store (In the case of the Ottawa Senators) or in this case a phone company.