Polls there showed him with a solid lead – but that collapsed in the two weeks preceding the caucuses, when John McCain, once beleagured, quickly caught up to Romney, and in some surveys, even passed him.

Winning in Iowa would have been the best way to reverse that situation – and since that did not come to pass, the Romney campaign is now shifting gears by borrowing a page from the book of an unlikely candidate: Barack Obama, whose message of change helped him win Iowa’s Democratic contest.

At an event in Manchester on Friday, Romney seemed to work the “c-word” in at every possible opportunity.

“If you really want to have change, you don’t just want to have a gadfly or somebody fighting for this or fighting for that,” Romney said. “You want to have somebody who will bring change, who will sell the company America has – it’s going to have to be somebody from outside Washington, not a Washington insider […]

We’re sorry, but what?—what does Romney mean by “sell the company America has?”

Romney has spent a year insisting he was Ronald Reagan. Now he wants to be Barack Obama. Has this man ever tried being Willard Milton Romney?

[…] But for all the talk of change, some aspects of Romney’s campaign haven’t. Take his advertising. In New Hampshire, the target is different – it’s McCain instead of Huckabee – but in terms of look and structure, his spots in the two states are identical. In both cases, there’s an initial nicety, describing Romney and, most recently, McCain as “two good men.”

After that comes harsh criticism of McCain’s views on immigration and tax cuts – a method McCain has said didn’t work in Iowa and wouldn’t work in New Hampshire.

But the Romney campaign believes the ads weren’t why Romney lost in Iowa, and the results there should not be seen as proof of their ineffectiveness.

“I don’t agree that we lost to Huckabee because we ran ads,” said Romney spokesman Kevin Madden. “I think Huckabee won because he identified with a lot of the core voters out there, such as evangelicals, on a lot of social conservative issues. He had a lot of voters he identified with, with what is a traditional, conservative part of that base out there. He did a good job doing that. We competed with Mike Huckabee on those votes, and we met our vote goals pretty much.” […]

We met our goals? Did we?We met our goals and lost Iowa decisively? Boy, we must be geniuses! Perhaps—and this is just a suggestion, Mr. Madden—we need to review our current goals and performance standards before we get our heads handed to us on a platter in New Hampshire too.

Opinions differed at the posh waterfront headquarters of a besieged Team Romney too.

[…] Internally, the Romney campaign began to debate and disagree, a sharp contrast to the campaign’s usual organized and by-the-books culture,” writes Monica Langley in an Online.wsj article titled owa Touches Off a Free-for-All; Romney’s Best-Laid Plans Mugged by Political Realities

Two speechwriters were let go. Although the master plan had anticipated that negative ads might be necessary, the campaign was hit with internal dissension about whether to continue the “branding” plan or “go negative” in campaign commercials and direct mail.

Campaign operatives fought over when and how to “draw contrasts” between Mr. Romney and his chief rivals. Mr. Castellanos, Mr. Romney’s chief media adviser, pushed to shift message as needed to focus on changing rivals and issues. Others argued the merits of keeping the focus on a single overarching message. […]

History has proven those two lowly speech writers right. Kevin Madden—the maddeningly inarticulate Kevin Madden, Romney’s least effective helper-monkey—should immediately telephone those two speechwriters, apologize profusely, and offer them their jobs back at twice what they were paid before.

Everyone else should go to the wall, starting with Madden.

Back to Miller:

[…]“You’ve only got one guy running for president who’s signed the front of an employment check,” Romney said Friday.

Compare that with a line delivered by Huckabee only hours earlier: “One of the reasons I did well in Iowa, and I’ll do well here, is that people realized that they want a president who reminds them of the guy they worked with, not the guy who laid them off.”

The disparate messages may be emblematic of a growing divide in the Republican Party, which is seeing the coalition built by Ronald Reagan – between blue-collar workers, the business community and Christian conservatives – put under severe distress, said GOP consultant Mike Collins.

“I think it’s more of a universal problem than a Mitt Romney or Mike Huckabee or Fred Thompson solution. We’re battling for the soul of the Republican Party,” he said. “You have very discrete elements of this party that are coming apart at the seams.”

Yet Romney’s campaign maintains that they, alone among the GOP field, have support that is deep and broad enough to keep Republicans unified – an essential for winning in November. […]

Here is the problem: Romney insists that he has “support broad and deep enough to keep Republicans unified.” But he has yet to demonstrate that support in any way or form. Precisely the opposite is the case: Romney has thus far unified no one constituency behind him; he has only managed to unify the other candidates against him. In fact, Team Romney has failed at every task it has set for itself, Iowa was only the latest. Besides: Who is Romney’s base? Who is his natural constituency? Who has he even convinced that he is a conservative?—oh, wait, now he wants to be the agent of change candidate.

How can this primped, powdered, and pampered non-entity pretend to unify our party when he has yet to unify himself?

[…] “A lot of the other candidates seem to be working on a slingshot effect – do well in one state and hope it builds momentum for other states,” Madden said. “We have a greater ability to motivate our organization as well as deploy the resources across several states in order to compete.”

But ironically, Romney may now be reliant on the same slingshot effect, even as they maintain they could survive a second-place finish – one that most observers agree would be a devastating loss, given the high expectations driven by campaign’s large organization and vast financial resources […]

Madden is projecting. To “slingshot” early victories into performance gains in other states was always the organizing principle of Romney’s now inoperative early-states von Schlieffen plan. Now Romney has now been beaten back to a regional stronghold strategy. Only Romney keeps withdrawing from his strongholds. Team Romney’s stronghold used to New Hampshire until Sen. McCain deprived them of their lead there. Now they say it’s Michigan.

We predict that their last redoubt will be the floor of a brokered convention. This would be where targeted donations may actually produce an effective return. To try to buy off an angry and fragmented coalition—undoable. To try to buy off the elites of a corrupt party organzation—easily achievable; in fact, the groundwork is already laid in.

To simply stay in the game now becomes the object of the Romney Tribe.

[…] Here is where we quoted an online.wsj article that told the story of earlier dissension in Romney’s ranks about the question of whether to go negative or remain committed to larger themes. Two good speech writers—the last two professional communicators of integrity at Team Romney—got cashiered in the imbroglio. (The paranoiacs at Team Romney experience dissent as disloyalty.) Luntz: “Romney made a ‘big mistake’ by going negative against Huckabee”—how a Faustian Romney rages against the laws of physics […]