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Omnicom Group announced on Thursday that it would consolidate the 10 PR firms in its DAS division, which includes FleishmanHillard, Ketchum, and Porter Novelli, to form Omnicom Public Relations Group. Under the reorganization, the firms will report to Porter Novelli CEO Karen van Bergen. Van Bergen’s role as CEO of Porter Noveli will be assumed by Brad MacAfee, a 15-year veteran of the agency. PRWeek senior reporter Diana Bradley, who broke the story, explains the ins and outs of the reorganization and the players involved.

PRWeek news editor Frank Washkuch talks about interviewing former Burson-Marsteller CEO Mark Penn, who now leads holding company The Stagwell Group, which he founded last June. The PRWeek team looks at the Group's organizational philosophy and whether Penn, who has ties to the Clintons, will become a public figure in the 2016 campaign.

When a deadly crisis affects a brand, how long should branded social media accounts stay silent? After an Uber driver was arraigned on six counts of murder this week, the ride-sharing company responded in a restrained, minimal manner, a move several experts contacted by PRWeek praised. The PRWeek editorial team talks about different types of crises and how brands can or should react.

Plus, Paypal puts its PR and communications contracts up for grabs, Apple’s privacy-versus-security feud with the FBI continues, PRWeek events rundown, and more.