Designer & Crafter of Beautiful Experiences

Hot 'ish

My background is in the visual arts and all things beautiful. Since beauty without function is just decoration, my work is guided by a user-centered approach. I design simple and intuitive user-interfaces. One thing is inevitable: sabor, beautiful and titillating will always be intrinsic qualities of my work, siempre con sabor. Make hot 'ish or go home.

iOS 7 Music Player

Simple, clean and minimalist controls with frosted glass overlays

Identity Design

Identity design for high-end bath & body products

Branding

Branding & web design for high-end yogurt shop

I Love What I Do

I Love What I Do

Nothing great in the world has ever been accomplished without passion.

— Hegel

Design Principles

At the Core

Passion

Empathy

Altruism

Creativity

Logic

Rationality

Heart

Design Thinking

Heart & Mind

It's a very unique way of thinking, like seeing the world through a different lens. It's a level of emotion mixed with the right amount of logic, design sensibility and a relentless spirit. It leads to disruptive innovation, and within tech design, it's rationalized into a functional user experience that's meaningful, surprisingly simple, intuitive and beautiful. I live it, breathe it and LOVE it.

Mindset

Question Everything

I'm an optimist with contagious dynamism, a down-to-earth artist who thrives under pressure and loves being challenged by the insipidness of the status quo. I thrive in collaborative environments where greatness is a result of the collective efforts and believe designers can and will make the world a better place. I'm have a natural entrepreneur spirit. I'm a HUGE Steve Jobs fan. I’m a rebel with a cause... because at times that’s exactly what it takes.

Human-Centered

Be Empathic

"People ignore design that ignores people." My design methodology focuses on real human needs, desires and aspirations. Feel it! Through direct observation, ethnography, I dig and try to figure out what makes people tick, what makes them happy and aim to connect, aim to please.

Creative Direction

Vision + Execution

What's vision without execution? A hallucination. A solid vision or that big idea must be paired with the ability to conceptualize it, communicate it through visualizations and storytelling, then owning it: organizing and inspiring a team of fellow designers and making 'ish happen, together as one. That's greatness.