We're a creative agency as well as strategic, and we have ideas—a lot of them. That's what our clients need from us. In fact, one way we measure our productivity is by how many surplus ideas we generate for a particular challenge. Our goal: 10 ideas for every one that gets used. Our blog is a lab for sharing some of the other nine, and also for publishing the essentials that we've tried, tested and proven.

We've spent enough years in marketing to come down decidedly on the debate about the difference between B2B and B2C. Our experience says there is none. Markets are comprised of people making emotional decisions. Instead of debating, we focus on matching our marketing work to the need at hand, to best engage channels, stakeholders, influencers and of course customers.