UK startup TripEdge is pivoting to human-powered travel search, similar to what the Australian startup Flightfox is doing.

Startups pivot. Experienced founders and investors know that. So it’s unsurprising that a B2C startup like TripEdge would pivot for a third time, especially as it tries to find a popular solution to a big problem like travel search.

What is surprising, though, is that this UK startup is pivoting to human-powered travel search, similar to what the Australian startup Flightfox is doing.

While Big Data solutions grab headlines, TripEdge is instead surfing a cross-current in another direction – toward a people-power approach.