Slashfilm writes:
A trusted theater (read: exhibitor) source has just exclusively alerted /Film that Warner Bros. plans to attach a six minute prologue to The Dark Knight Rises to all IMAX prints of Mission: Impossible – Ghost Protocol. Christopher Nolan‘s third film in his Batman trilogy is being released by Warner Bros. and Brad Bird‘s first live action film is Paramount, but the arrangement would certainly be mutually beneficial as Mission: Impossible is the biggest IMAX release of the holiday season. Putting a teaser for The Dark Knight Rises in front of it would certainly drive audiences to that format as opposed to regular theaters.

Hmmm....Not to get too far off subject, but this shouldn't have been approved. It's got the wrong source. The description even says it's from Batman-News (which even then, it actually comes from Slashfilm), so WGTC shouldn't have been used as the source.

Actually as high profile as TDKR is, Paramount stands to benefit by getting increased audience. There are people that woukd go to see the movie just to see this trailer.

The real question is why would WB allow it? And what do they have to gain? Given the potential to increase audience, you'd think they'd want to attach it to obe of their own. I thought for sure it would be attached to Sherlock Holmes.

And I'm sure Paramount would be FINE with this arrangement. What would they get out of the deal? Tons of more people going to see MI: 4 on IMAX screens instead of regular for the Batman footage. Big increase in ticket sales.