Archive for May 12th, 2009

Take a look at the fun font and colors used as the brand identity for the Mutua Madrilena Madrid Open. They put it on advertising, the website, programs, towels, and even the backdrop in the press room.

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Ivan Ljubicic was the first to scalp a seed at this year’s Mutua Madrilena Madrid Masters. The Croatian wild card broke Jo-Wilfried Tsonga three times, with two of those coming in the second set when Ljubicic rallied from 5-2 down. The final score: 6-4, 7-5.

Props to his clothing sponsor, Li Ning, for continually surprising us with novel designs for his on-court kit. This go-’round combines a bright yellow polo with a silver print overlay.

More where that came from: Above are some athletic and casual looks from the current Li Ning line. They were showcased as part of the ATP launch of its Chinese-language site.

Lacoste designer Christophe Lemaire‘s spring offerings through his eponymous collection continues its fusion of east and west. The unisex line includes kurtas, trenches (coats and capes), tunics, pants, and spencer jackets — all tailored comfortably in gabardine, batiste, tweed, and heavy cotton. We’re all about the topographic survey print on this jacket.

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Penn goes old-school with a traditional product giveaway, putting a surprise in cans of tennis balls this summer. We’re not talking about kitschy “Cracker Jack”-esque loot here — though something tells me they could have milked Nole Djokovic for something out of left field (a la these videos). Instead, specially marked cans of Penn Championship and Pro Penn+ balls could lead to carabiner watches, tennis racquets (HEAD, of course), or a year’s supply of balls.

Look out for the cans to start appearing on shelves at the beginning of June. We hope you win something!