SEO

Our core specialty is SEO. We work with clients from all over Toronto as well as all over Ontario, USA and even Australia and parts of Europe. We have the expertise to help drive local traffic to your Toronto business or to stand out nationally.

What You Need To Know About SEO

SEO isn’t a quick process. As much as you have been bombarded by emails soliciting your SEO business promising quick, top rankings, the reality is proper SEO takes time and is a long term marketing commitment. Not only does it take time to gain top rankings, it also takes work to hold those rankings. In addition to it taking time, Google runs several major updates to their algorithm yearly which can cause temporary disruptions to your rankings and may require changes or fixes to your website or optimization to comply with Google’s new standards.

We won’t promise you quick top rankings, but we will tell you, based on your current domain name age, history with Google and competitors in the top ten for your keywords, an estimated time to expect results and provide you reports tracking the progress as we go. If you are still leery about committing to an SEO company then consider our Don’t Pay Till You Rank SEO Plan. It’s just what is sounds like it is.

OUR SEO PROCESS

Below outlines our SEO steps and the work is the same for those wanting local results in Toronto, Across the Greater Toronto Area or Nationally across Canada.

Our SEO process involves honest and ethical work. We use only “White Hat” techniques which is just a term for work that won’t involve tricks to get quick results that will eventually get you penalized in Google. We will work with you every step of the way to confirm the keywords we’re choosing are representative of the work you do or the services you offer or the products you sell. We also work to optimize your content and provide our recommended changes to you to confirm you approve what we’re saying and how we’re saying it before it’s ever made live on your website. This applies whether you have a large or small e-commerce website, WordPress website or a standard HTML brochure site.

SEO is a collaboration because we’re the experts for SEO, but you’re the expert of your business!

1. Initial Discussion

We will work with you to understand your business, your goals, your audience and whether you are looking for local results here in Toronto and other cities around the GTA or if you want to reach nationally or globally. This helps us to develop a plan of attack for your SEO.

2. Initial Assessment

We will assess your site and look for any issues it may have that will impede rankings such as old code, not being mobile friendly, not having enough content, not having a good page hierarchy. Anything that your physical site will cause issues to generate rankings.

3. Keyword to Page Mapping

We will perform full keyword research and provide you with the best keywords for the best pages based on your goals and audience and desired target area of Toronto or the Greater Toronto area or whether you want to rank nationally or in more than one country. This is likely the biggest step of SEO because without realistically obtainable keywords and the best keywords that will bring you traffic then it’s like a car without a steering wheel.

4. On-Page Optimization

Once the keywords have been approved we will then work on optimizing your pages with meta tags, h tags, image optimization and content optimization. This is key because “content is king!” Google has a lot of requirements of your content such as to be of a certain word count, include intent for Rank Brain and to of course make sense to human readers too, oh and it has to mention the keywords we’re targeting too. We can do that effectively and so that you don’t lose the voice of your business either!

5. Monthly SEO Work and Reporting

Monthly SEO work will begin which includes submitting and monitoring XML sitemaps to Google Search Console, tracking your analytics and work on inbound link building from reputable sources plus much more. As well we will generate and send a monthly report tracking the progress of your keywords and traffic.

6. Local Toronto SEO

Local SEO for Toronto requires some additional work such as working with your Google Business Listing which can help with map-based results. As well as adding additional pages for the different regions of the Greater Toronto Area you may wish to target such as Markham, Mississauga, Richmond Hill, Oakville and more. If you are in the heart of Toronto then it may even need to be narrowed down to your specific neighbourhood.

SPECIALIZED TORONTO SEO

We know you’re busy, why not book an appointment to speak with us when you are free.