Kiehl's is gearing up and taking their choppers out onto the open road for their first ever Desert Run for amfAR. Starting March 29th and going through April 2nd, riders will travel from Las Vegas to Los Angeles to raise awareness and funds for amfAR, the Foundation for AIDS Research.

Debuting a new Kiehl's motorcycle by Brooklyn-based designer Paul Cox, company president Chris Salgardo will lead the ride and will also be joined by Cox, photographer Timothy White, and actor Grant Reynolds. To commemorate their five day trek, Kiehl's is releasing a limited edition Desert Run Travel Essentials kit, $69. Up to $25,000 of the profits made from this collection of their best-selling, travel size products will be donated to amfAR.

Want to get involved? You can find out more about the event and raising awareness for HIV/AIDS here.