Yahoo Acquires Tumblr for $1.1 Billion

Marissa Mayer, CEO of Yahoo, announced that Yahoo acquired the blogging site, Tumblr, in May 2013 for $1.1 billion. Yahoo hopes the deal will strengthen its connection to the social media world.

Marissa Mayer, CEO of Yahoo, announced that Yahoo acquired the blogging site, Tumblr, in May 2013 for $1.1 billion. Yahoo hopes the deal will strengthen its connection to the social media world. (EMMANUEL DUNAND / AFP/Getty Images)

Marissa Mayer, CEO of Yahoo, announced that Yahoo acquired the blogging site, Tumblr, in May 2013 for $1.1 billion. Yahoo hopes the deal will strengthen its connection to the social media world.