Other Flipboard account holders can subscribe to said magazines and they will be displayed on their front page. The 'reflips' feature informs users when they have gained a new subscriber.

Searches will now be displayed in the magazine format and will be updated as new results are available, with users able to save them for future reference.

As part of its ongoing expansion, Flipboard is working with several businesses and media outlets. Print publications including Rolling Stone and Vanity Fair are already releasing mini-magazines through the service, The Guardian reports.

Meanwhile, retailer Etsy is working with the company to develop a digital catalogue for selling its goods through the service.

Flipboard 2.0 is available for free on iOS devices now, with the Android edition expected to land in the coming weeks.