Email marketing, despite being around since the dawn of the internet, is still a major tool in most e-commerce business’s marketing toolkits. A large list of interested customers, who all came to your website by choice and signed up because they thought you had something good to offer them, can be a fantastic source of

With the massive focus on SEO, social media engagement and PPC marketing techniques, you’d be forgiven for thinking that classic email marketing is a dead field. And it might be – but it’s easy to forget that email in itself is a type of social network, and one that is used by more people than

Email marketing is one of the most effective ways to reach a large number of customers without investing a lot of time or money. With a little bit of writing talent, a relatively good computer and a few hours a day to invest, even a novice can create a successful email marketing campaign in a