Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Cookies Policy and Privacy
Policy.

Samsung asks Imagination to leverage Olympics deal

Samsung Electronics has appointed Imagination London to leverage its sponsorship of the 2010 Winter Olympics in Vancouver.

The integrated marketing agency will work with Samsung in the Canadian city to develop a branded environment that athletes and the public can visit during the games.

Imagination has previously worked on projects for Samsung at the Salt Lake City Winter Olympics in 2002 and the Beijing summer games last year.

The appointment, which was made following a pitch against undisclosed agencies, follows the launch of Samsung’s “Wireless Olympic Works” application last week. The application enables users to receive news updates from the Games via their mobiles.

In addition to the Vancouver Games next year, Samsung will be a worldwide partner of London 2012, the 2014 winter games and 2016 summer games. The brand is also active in football sponsorship and recently extended its shirt sponsorship of English Premier League club Chelsea to the end of the 2012/13 season.

Samsung recently appointed Grey as its lead global ad agency as part of a major shake up of its roster led by Mikah Martin-Cruz, Samsung UK marketing director, who is also assisting with global advertising pitches.

Grey has most recently worked on the £5m ad project for the new smartphone handset, Samsung Jet, which was unveiled last month in London, Singapore and Dubai.

You should read this

Robinsons Fruit Shoot is launching a campaign aimed at teaching primary school children mental and physical skills. The “What’s you juice?” campaign, created by Bartle Bogle Hegarty, will give kids tips on activities such as beat-boxing, skipping and using a hula hoop. A website will host a player and widget for children to watch videos […]

Featured Recruiters

Latest from Marketing Week

Filmed at the first meeting of the School of Marketing’s Founding 50 last month, five young ambassadors discuss their plans to take the message nationwide and what they have learnt from their personal journeys about finding a career which fits their skills.

Marriott has spent more than two years on the launch of its new loyalty programme Marriott Bonvoy as it looks to align the more than 30 brands in its offering and get people considering one of its hotels more often.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Already a member?

Sign in

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Type anything and hit “enter”

Sign in

Not registered yet?

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.