Korn singer Jonathan Davis is teaming up with Merchful to kick off the #BeDifferent brand with a Freaks Do It Better shirt. The brand is designed to “show that it is OK to be a freak, an outcast or just a tiny bit normal/abnormal.”

In a post on his Facebook page, Davis says, “Hey guys, I’m launching a 2 week T-Shirt brand campaign with Merchful today to help those that are suffering from bullying or suicidal thoughts. As you know, bullying is something a lot of people have to deal with and many times that type of harassment leads to suicide.”

Davis continues, “Let’s help shine a light on this crap, let’s be weird, let’s be different, but always be yourself. Let’s see how many people we can get behind this movement.”