"...a weakness of the will."

Political Consulting in the First Century BCE

Consider the following letter of political advice, sent by Quintus Cicero to his brother, Marcus Tullius Cicero (the Cicero that you have all heard about). There is something strikingly modern about Quintus's advice on currying favor and retail politics:

Almost every day as you go down to the Forum you must say to yourself, "I am a novus homo [i.e. without noble ancestry]. "I am a candidate for the consulship." "This is Rome." For the "newness" of your name you will best compensate by the brilliance of your oratory. This has ever carried with it great political distinction. . . . [Y]ou have, as few novi homines have had — all the tax-syndicate promoters, nearly the whole equestrian ordo, and many municipal towns, especially devoted to you, many people who have been defended by you, many trade guilds, and besides these a large number of the rising generation, who have become attached to you in their enthusiasm for public speaking, and who visit you daily in swarms, and with such constant regularity! See that you retain these advantages by reminding these persons, by appealing to them, and by using every means to make them understand that this, and this only, is the time for those who are in your debt now, to show their gratitude . . . .

All these men must be canvassed with care, agents must be sent to them, and they must be convinced that we have always been at one with the Optimates, that we have never been dangerous demagogues in the very least. Also take pains to get on your side the young men of high rank, and keep the friendship of those whom you already have. They will contribute much to your political position. Whosoever gives any sign of inclination to you, or regularly visits your house, you must put down in the category of friends. But yet the most advantageous thing is to be beloved and pleasant in the eyes of those who are friends on the more regular grounds of relationship by blood or marriage, the membership in the same club, or some close tie or other. You must take great pains that these men should love you and desire your highest honor.

In a word, you must secure friends of every class, magistrates, consuls and their tribunes to win you the vote of the centuries: men of wide popular influence. . . .There are many city men of good business habits, there are many freedmen engaged in the Forum who are popular and energetic: these men try with all your might, both personally and by common friends, to make eager in your behalf. Seek them out, send agents to them, show them that they are putting you under the greatest possible obligation. After that, review the entire city, all guilds, districts, neighborhoods. If you can attach to yourself the leading men in these, you will by their means easily keep a hold upon the multitude. . . .