Category: Uncategorized

7th May, 2016By Bradley Benner

Scott Scanlon reveals how easy curating content is when you know what you're doing and have the right tools.

Content curation is a powerful method of producing high quality, relevant, and engaging content for your websites. We were lucky to have a content curation exper, Scott Scanlon of Curation Suite and Listening Engine, on a recent MasterMIND webinar event and wanted to share some of this information with you.

Watch the video above – there is truly some golden nuggets about content curation given by Scott during his explanation of his methods!

Some of the great topics that we discussed included:

Common curation questions and fair use explanation

How to curate content in local markets for clients (HUGE potential here!)

How you can orient local services content to draw more engagement and customers

Announcement

Adam: Hey, everybody. Welcome to Hump Day Hangouts Episode 62. We got almost the whole crew here. Just go through and say hello on this fine 13th day of January 2016. How's it going, Hernan?

Hernan: Hey, Adam. Hey, everyone. It's really good to be here.

Adam: Hey, Marco. What's up?

Marco: Hey. What's up? I couldn't stay away, man.

Adam: Hey, Bradley. What's up?

Bradley: Hey, guys. Happy Hump Day.

Adam: Yeah. Well, before I get into the less important announcements, I wanted to share with everybody my Christmas present from Bradley. I got this sweet shirt in the mail when I got back from my holiday travels. Had to share that. Let's see. For real announcements, we wanted to let everybody know, we've been talking about this for a while, based on our content and the amount of information we have as well as what's all involved in the MasterMIND, the price will be increasing on the MasterMIND to $297 a month.

Right now, it's $197. That's 2 weeks from today. After the Hump Day Hangout on the 27th, the price will go up to $297. If you've been on the fence, or if you want to check it out, whatever it is, I highly advise you do that. It's going to go again from $197 to $297 in 2 weeks.

Bradley: Let me elaborate on that for just a moment. The reason why is because we continue to add more and more stuff to the MasterMIND, including additional separate courses that are coming out. For example, Twitter SEO Academy, which is part of RYS Academy, but we also release that as a separate product. MasterMIND members get that. MasterCLASS, the format of that has changed recently, and that's more like webinars, Q & A, hot seat, site audits or property audits, marketing audits, whatever you want to call them. That's included in MasterMIND as well.

The value's going way up. We've also got the additional stuff that's coming out, including IFTTT Version 2.0, which is going to be a subscription-based product. There may be front-end where it's a one-time fee, but it's probably going to be a subscription-base, because we're going to be supporting it a hell of a lot more. That's going to be included as well.

The value keeps going up as our library and archives continue to grow. More products get added, and as MasterMIND members, you get all of that stuff included. Unless it's over $300, in which case you get a 30% discount. Also, first-crack get all products that get launched, or services, beta testers, beta pricing testers testing prices on some stuff.

All of that said, MasterMIND is going up. We've actually been told we're crazy to give away as much as we do for the price that we have. We're listening. If you're thinking about it, do it now. If you're not in a position where you're ready to do it yet, then don't. We'll be here when you're ready. It just might cost you more.

Adam: While that's news about out price going up, Bradley asked that we keep the MasterCLASS half-off link working, so we turned it back on. If you're looking to hop into the MasterCLASS, this is going to be running for a week, maybe 2. If you're interested in doing that, I'm going to pop the link in here, and you can get your first month half-price for the MasterCLASS. Actually, I'm going to do that right now.

Bradley: Yeah, and that as well. That's going to stay at that price point for a while. We also got a lot of really good feedback. We were going to shut it down, and then we did a brief survey to the MasterCLASS members. We had an 87% response rate saying that everybody wanted us to keep it open, and we changed the format. Now, it's more advanced Q & A stuff. It's like, again, between what we can talk about here at Hump Day and what we do at MasterMIND, but also the site audits and the hot seats and everything.

One of the suggestions that we got … In the survey, there was a box where we asked people to put a comment, and one of the suggestions that we got was, that I thought was really good, was to do some in-depth live demonstrations of some of the tools that we use. That's something that I want to work into the MasterCLASS, start going through some of the tools that we use, and actually how to use them and how we use them. I think that's going to be beneficial for you guys, our audience.

If you want to check that out, you can get it half-price for the first month to check it out. That's $97 a month, so it's $48.50 for the first month.

Adam: Correct. Just to remind everybody, head over to SERP SPACE and sign up. If you don't have an account, it's free to sign up. Check that out. I'll put the link in there so you can just hop over to that.

On a quick housekeeping note for Hump Day Hangouts, I'm going to ask that you guys try to keep your questions somewhat short. We've been getting a lot of really long answers that are really involved, and sometimes not personal, but dealing with someone's specific situation. We're happy to answer them. We're not saying no, but we're going to have to look at restructuring how we do Hump Day Hangouts if we keep getting these answers.

We are going to take them in order. We're not changing it today. We're going to keep going, but we are getting a lot of these questions that are really involved and take a long time to answer. Again, we're happy to do it, but we're realizing too that some people aren't getting their questions answered because we keep coming back, sometimes, to the same topic or to the same people.

One of the things we may look at doing is answering one question per person, and then if you have multiple questions, that's great. If we make it through and we have extra time, we'll hop back down and be happy to answer more.

Today, we're going to keep rolling. We just wanted to bring that up as a “be courteous” type thing. If you're asking 6 questions, you might want to look at that and say, “Hey, can I trim this down?” Or do something like that, so we can share with everybody. Everybody really benefits from this.

Bradley: Yes. Just be mindful of others, guys, and keep the questions synced. If you've got multiple questions, that's fine, then attend live. Post your first question whenever, and then attend live and then post your questions after we've answered one and we've gotten a chance to answer a couple other questions. Then post it live and we'll get to it in order. Or if you want to post them all in … The problem is we're getting these long essay questions. I don't have a problem answering them, but again, it can take away from potentially other people, especially if it's the same people over and over again answering long, long questions.

It's going to deter other people from attending, and that's really what we don't want. It's totally cool that you're asking questions, but if you're going to ask long questions or multiple questions in one fell swoop, then we'll probably answer the first question and then move on. If we can, we'll jump back, provided we run through whatever else is on the page during the actual call.
Anyways, just be respectful. That way, we can keep this community going and have new people attend. It's not just the same people every time, because that's part of the reason why we have these.

Adam: I was going to say too, and it's not just for us, it's also for the community. It's the idea of getting multiple people, multiple view points, and different information just by answering other people's questions. We learn, but as well you, the viewers, get to learn about other problems, but also other solutions to problems you probably either have or are going to come across in the future.

Bradley: Right.

Adam: That's it on my end. Do we have any more announcements, guys?

Bradley: Hernan, did you have anything?

Hernan: No, I think we're fine. We're fine. We covered it all.

Bradley: Marco, we can all congratulate him. He's closing on a new house this week.

Adam: All right.

Marco: Yay.

Hernan: Sweet. Well, good for him.

Adam: Next, he's just got to close on fast internet.

Bradley: Yeah. All right, let me grab the screen and we'll get into it. We got lots to do. Where in the hell is … there it is. I'm going to lock it on me so it doesn't bounce around a lot, like it always does. Here we go. We're going to get into these. We've got a bunch of them.

Embedded iFrame, Trust Flow and Ranking Pages

Skye says, “I'm curious if embedded iframe content would help rank a page. I found … ” Is this the right … yeah, okay. I just wanted to make sure. This sounds very familiar. “If I find an interrelated video with very strong signals, would anything pass my webpage? Yes, of course, Skye. It absolutely will help, especially if it's an interrelated. Preferably if it's got the key word in the title that you're trying to rank for or one that's very similar, anyways.

If it's a video that has 3 views, it's not going to be as beneficial to your page as one that has thousands of views and lots of like and lots of comments. Right? It's still that whole social activity thing that you're embedding right on your page. Even though the comments and stuff don't show up, the video itself was popular. The relevancy is key. That's the most important thing. Having a video that's popular is very beneficial as well.

“Would embedding Google Docs or linking from a Google Doc be any benefit for passing Trust Flow?” Of course. RYS Academy, if you haven't checked that out, check it out. That's all about using Google Drive for ranking stuff. Or ranking shit, I should say. We've got case studies in there and everything else, and it works beautifully. That's using Google's own properties to help you rank your stuff. That's RYS Academy.

Were you going to chime in?

Hernan : I was about to say that yeah, it works really really well.

Bradley: He said, “I made a mistake and did a press release service, which links to a subdomain. Now, citation flows are really high, domain lied, and trust flow is low. I'm watching my rankings tumble.” Really? That's interesting, because press releases don't give you the best trust flow. You're right, that will increase increase your citation flow. Typically the trust flow, it doesn't help your trust flow any, but it's very natural to have press release links, inbound links from a bunch of different press release. It's a good way balance out your inbound link profile and to give you IP diversity, domain diversity. You're right, it can affect your trust flow, but it's something that you can recover by continuing to link from relevant sources back to your site, over time. Again, I think having press releases is part of a natural link profile, and I think it's one of the things that I do for all my sites.

Hernan: Yeah. I was about to say that if you made a mistake because you're wanting to run the homepage, you can always 301 that subdomain to the homepage. Do you know what I mean? You're using the subdomain as a switch box kind of thing. You can try that. Go ahead and try that, 301 the subdomain, and see where it lands. That is what I would do.

Bradley: Yeah. Again, you can manipulate trust flow too, guys. That's stuff we talk about in the MasterMIND, but there's a lot of things you can do to manipulate that as well. Using Google Drive stacks, or RYS stacks as we call them, that's one way. There's multiple ways to manipulate trust flow as well. If your trust flow tanks a bit after doing a press release, which can happen, then you just got to work on increasing it again. Again, I think it's actually because it'll give you that diverse inbound link profile that will help to pillow your site, so that when you are building other links, you don't have to worry so much about any imbalance or leaving a footprint. Okay?

I don't recommend doing that now, because I would rather do something generic that I could use to redirect to any potential client, but I had done it in the past. I would even put their branding and everything on the video and then send them a video email explaining what it was. “Hey. Look, check this out. Here's a video ranked for a keyword that you're interested in. It's got your branding on it. Would you want to keep it?”

I landed some clients that way. The problem with that is if you don't end up getting the client, then you've actually done work for them … You can pull it down. That's not a problem, but you've wasted that effort, is my point. You're better off just keeping something generic with a redirect phone number, a virtual phone number, and a redirect URL inside the video that you can redirect to anywhere. Then when you call the client or send them a video email, which was my preferred method … I don't like code calling. Never did. Never will. I would send video emails.

You could have the phone number redirected to their phone number and the URL redirected to them, so that when you send them a video email you could tell them, “Hey. Check this out. You see this video rank for this keyword that you'd be interested in, because this is a product or service you provide? Well, check it out. Call that phone number. It'll ring your own phone. Or click the URL in the description. It'll click to your website. Would you be interested in keeping these rankings or keeping this video? If not, you can redirect to somebody else.”

Which, by the way, you can mention that when you contact them. “Hey. If you're not interested, that's fine. I can contact your competitor down the street.” Be a little bit more diplomatic about how you say it, but kind of nudge that scarcity. In the industries I worked in, home services and contacting industries, that was very effective.

Hernan: I was about to say that it's not about commoditizing your services. That's rare. That's something rare that they can get access right there and then. Otherwise, they need to hire an SEO agency to do the entire thing. That's a rare asset that they can get right then and there. If you can position it like that, you'll sell a ton more.

Bradley: Yep. Again, that way you haven't wasted any effort. If you've got something that's ranked, then you can redirect it to the highest bidder or the first person to raise their hand, whatever comes first. That way, if you're trying to do something specifically for a particular client, you can impress them a bit more that way, often if you have their own branding on it. But it's wasted effort if they say no. You got to be efficient with your time.

Ranking a Website with Non-Juiced Networks and Good On-Page SEO

The next question, “Have you ever ranked a website you were able to monetize with only non-induced networks and good on-page SEO?” Yes, Mark. Depends on the level of competition. “Same question for video.” Yeah, of course. It depends on the level of competition. There's some industries that you can get into that all you need is some good on-page SEO, and you can write for them with literally no backlinks or off-page SEO at all. Sometimes you can rank a website, it's the same for videos too, but sometimes you can rank them with just the on-page itself. You can get to the middle or top of page 2, and then you know with just a little nudge, a little bit of off-page SEO, you can get them to page 1.

That's why we use things like Serp Shaker or Lead Gadget or Hangout Millionaire, things like that, that we can test multiple keywords across multiple locations very very quickly with nothing other than on-page SEO. Then we can track that to determine, with the ones that surfaced near the top or rise near the top, the first page within the top 15 results or so, with absolutely no off-page SEO. Then we can go target those and prepare or build more traditional-style properties, whether that's YouTube videos or webpages or WebTubes or whatever, that we optimize and put a little bit more care into and rank with little to no work.

Guys always go after the easy stuff. Right? Go after the low-hanging fruit. Why work yourself to death when you can generate revenue from stuff that's easy? Right? Again, that's why Serp Shaker is a great plugin for that because you can create hundreds, or even thousands, of pages across multiple cities. If you're doing local, specifically for video, Hangout Millionaire is a perfect app for that. The Lead Gadget and the ATM, that's just like an industrial strength Serp Shaker. It does the same thing. It builds 30,000 websites all in one go.

I use those more for market research than I do to actually monetize those sites. I know a lot of people make a lot of money with those sites, and that's great. I like to use them for market research, and then for local stuff especially. Then I can go in and actually develop more permanent-type properties based on the ones that I've identified as being the low-hanging fruit.

Hernan: Yeah. The problem with that is that you do not have complete control on your results. Usually, business owners or your client will complain if you're not delivering results. You can not work with half of SEO. You need to work with the entire SEO strategy which includes, now more than ever, on-site SEO.

Marco: That's right.

Bradley: Yeah. I'll tell them flat out, “I can provide off-page SEO services, but I'm not promising rankings or results, because I need to have access to … The on-page issues need to be taken care of, or else I can't guarantee you or promise you any results.” You know what I'm saying? I'll tell them, “I can do link building, and I can give you suggestions on content-marketing ideas. We can use the content to try to drive traffic.

As far as ranking your website, if I have no control over the on-page …” I'm certainly not going to learn some other platform. I've had that happen many times where clients have had stuff on other platforms and they've said, “Well, hey. Can you … ” and I tell them no. It's not worth it to learn how to optimize one particular platform for one particular client. That's not the best use of my time. If they paid me enough, I guess I would. For most of the time, they don't want to pay me that much.

I just say, “No. We'll put a WordPress blog on a subdomain, and we'll do all of our content distribution and optimization from there. Right?

But if you're nervous at all … We had this discussion in the MasterMIND. Kevin, I know you're not into MasterMIND yet, but we actually had this discussion in the MasterMIND literally this week. Somebody was asking something very similar to this. I don't do very many direct 301s to money site, unless it's 100% topical trust flow relevant. That's what I look for. It has to be literally 100% relevant in order for me to do a direct 301 to the money site.

If I'm in the same ballpark or if I'm just looking to push trust flow and I'm not really worried too much about the actual topical relevancy, but that should be your key deciding factor, is you can use a buffer instead. For example, you could buy a domain that has topical trust flow that's 100% in-line with what you're wanting to link to, your money site. Build a PBN-style site on that because now it's a highly themed PBN-style site that you can have to follow a link to from that site to your money site, then you can redirect all any other domains that you purchased that are same ballpark or just have high trust flow numbers but not the same topical relevancy to the PBN site.

Instead of going direct to your money site, you're using a site that has topical trust flow specific to your money site as kind of a buffer. That way, you're not linking with unrelated links directly to your money site. You're linking to a site that is topically relevant to your site first. Does that make sense? Hopefully that was clear.

Using NoIndex PBN Links as Tier 1 Network

“Changing the subject, but could you elaborate on how to use a no-index PNB properly? I have a w.ws expired domain with PA 26, 18 trust flow, citation flow 16 to 33, with like a 160,000 backlinks so I'm trying to figure out how to best use this to help push my truck finance site. It's on page 2, or its IFTTT properties.”

Hernan: I wouldn't use that as a tier 1.

Bradley: No.

Hernan: Because it has way too many backlinks. I wouldn't use it as a tier 1. You can have no index and power up a tier 2. That's more of MasterMIND's stuff, so jump into the MasterMIND.

Bradley: Yeah. I would use it to link to a tier 1 property not directly to the money site.

Hernan: Yeah. Guys, remember, when you're using a no-index PBN, it has to be quality. It doesn't matter that it's no-index. It has to be real quality. It's still a tier 1 link, you're just hiding from Google, or from your competitors for that matter. Remember that Google cannot be indexed something that's not indexed. You know? Just so you know.

Creating a Favorited Video Recipe in IFTTT Live Demo

Bradley: Okay. Ed says, “Hey, guys. Still a little bit confused on the favorited video recipe.” Ed, you're killing me. I'm going to walk you because I actually saw this question come up earlier. I'm going to walk you through this real quick on how to do this. I'm not sure where you're getting hung up on this. Let me finish reading the question. “How does that one [inaudible 00:22:59] favorited an older video to syndicate through an entire new IFTTT network. I understand the concept is somewhat about logging in from the channel, I would give a thumbs-up on to trigger the recipe. Ultimately sending the older video through my new IFTTT network. If you have time, could you do a live demo on this call using an IFTTT.”

Okay. Here I am in IFTTT. This is my account, bradleybenner.com. I set one up earlier just to show you how to do it, or just to show you that it works, because I don't want to have to take the time to go through setting everything up. Let's do this. I'll show you how to do it with WordPress. I'm going to say ‘if this'. I'm going to say ‘YouTube'. By the way, this … Let's go back for a second. If we take a look at the channels inside of IFTTT, I'm going to say ‘YouTube'. I'm going to click on this. You can see that I have Semantic Mastery YouTube channel connected to this.

Let's say this is my new network. Let's say on Bradley Benner's channel … In fact, we're going to use Mastery PR. Mastery PR is our new affiliate division that I'm working on building right now, actually. We're going to use that as the, in your case Ed, the old channel with the videos on that you want to resyndicate to the new network. Think of Mastery PR as the old YouTube channel that has existing videos that you want to resyndicate to the new network. This is the new network. In this case, it's Semantic Mastery. You see that's the channel.

Let's go back to my recipes. I'm going to create a recipe. I'm going to select ‘if this'. I'm going to say ‘YouTube'. I'm going to select ‘new liked videos' as my trigger. Create trigger. Then that. Now I'm going to select ‘WordPress' because I already set it up for Tumblr. Let's see with the WordPress.

Now, I'm going to say ‘create a post'. Click there. Now, the title's going to say, “Liked on YouTube.” Title, I don't like that. I just want it to say ‘Title', and then it's going to say ‘Title' [inaudible 00:24:58] via YouTube URL. I'd like to put the embed code in here. Let's do this. Since the title's already there, let's put the embed code right there. It's a little bit easier with Tumblr, but let's go with that.

We'll add an ingredient and hopefully WordPress didn't change anything and this should work. Description, if you wanted description. I personally don't want the description, so I'm just going to say 'embed code break via YouTube URL'. I'm going to get rid of this IFTTT tag. You can leave YouTube. I'm okay with that. Then I'm going to select ‘create action' and then I'm going to click ‘create recipe'. Okay?

Now, I'm logged in. You can see my icon up here, guys. I'm logged in as Semantic Mastery, in my YouTube channel. Right? This is the YouTube channel that I'm going to trigger by liking a video from this channel. Now, I'm going to go find a video on Mastery PR. Let's go to the actual channel because I just liked a video earlier. Let's go to this one.

Here we are on a video from Mastery PR. This is a channel that now I want to like a video. Just to show you that this doesn't already exist, let me go to wordpress.com. Let's see. Looks like I've still got … Oh, this is our drunk video from Miami. I should have changed that. All right. BradleyBenner.wordpress.com. You see what's on here right now? Let me make sure that that's part of that IFTTT network. It should be, but … right here. Yep, that's it.

Now we're on this. I'm going to go ahead and click the ‘like' button. See? Now I've liked as Semantic Mastery. This is a different channel. All right? Now I'm going to come back over to IFTTT. We can see it says ‘created less than a minute ago, never run'. I want to click ‘check now'. IFTTT is being slow. It says ‘last run less than a minute ago, run 1 time'. We come back over here. We're going to refresh the page. There's the video, guys, syndicated to this network.

Does that make sense? It's that simple. That's how easy it is. You have to go in to IFTTT. You have to set up a new recipe for all the properties in your network. It's going to be the trigger is a YouTube, new liked video. Then you just set up the rest of the recipe just like you would anything else. You can customize this however you want. All you do is make sure you're logged in to that YouTube channel that's connected to this syndication network here, and then just go like the videos. That's it, and it's done. You see that this one's done. I did this earlier. This is on my Tumblr blog. I liked this one earlier. This was about maybe an hour ago that I did this. You click on that. You can see that this is from the Mastery PR channel, and that's on the Tumblr blog. Right?

It's that simple, guys. Just set up a like video recipe and trigger it that way. All right. We're going to move on.

Favoriting Newly Uploaded Video in IFTTT

“Can the same network in associated YouTube channel for favoriting or liking older videos also be used for new video uploads?” Sure it can, Ed. It absolutely can. Guys, think about that though. You can create a whole separate network, especially if you're just doing YouTube stuff. Make it a tiered network that you connect to a channel that you use specifically just for liking and resyndicating videos as a way to give videos that have already been pushed out to other networks a boost. You could have specifically a like network. It wouldn't necessarily have to be themed. It would just be a supporting or supplemental network that you could set up with the full 2-tier network. You could actually stack multiple networks on top that same YouTube channel.

For example, you could have 4 or 5 full 2-tiered networks connected to one YouTube channel that you use only to like videos that you want to resyndicate. If you have a themed niche-based channel in network already and you still need some additional SEO push after originally syndicating, you just go like it with your like channel in your like network. It will push it back out across multiple networks again. The sky is the limit. You can stack as many networks as you want on that one YouTube channel. It's a great way to give it an additional push.

“Just checking, because I currently have the IFTTT recipe for the YouTube channels as a trigger from a public video upload.” That's fine. You can add like triggers as well. Okay? Now, yes. “Is it possible to have one channel being used for both trigger actions?” Yes. You can see right here. If we go back to IFTTT and we look at my recipes, guys, we'll see that this channel … I use this one IFTTT. This is my own, so I do a lot of testing in here too. You can see I've got a bunch of Twitter recipes for Twitter SEO in here. I've got Vimeo recipes. I use this for YouTube to syndicate YouTube videos from Semantic Mastery directly to my network properties, and now I just set up a couple like recipes. It works too. It doesn't matter. I don't know how many recipes I got in here. It's a bunch, but you can have pretty much … as far as I know, it's unlimited. All right?

Hernan: Yeah. Well, I think that the way we are treating them, and it's working right now, is to treat them as a tier 1 property. Since being a parasite and piggybacking on YouTube, the main authority you have more permission from Google to be a bit more spammy. Those links that you will built to your tier 1 or tier 2, for example, main blog, playlist URLs, et cetera. You just want to build a handful of contextual backlinks to them and then, if you want to go back behind those with spam, you can do them. Again, you don't want to burn those properties. You know what I mean?

Bradley: The velocity rate. If you're on a tier 1, let's say a press release that's pointed to your money site, if you want to build links to that, that press release would be tier 1 at that point. If you want to build links to that, then you would do 100 maybe 125 links over the course of about 30 days. Do you still kind of want to drip that out, or do you want to do that quickly? Does it matter?

Hernan: Well, it doesn't really matter, Bradley because at the end of the day, they are just a handful of links. We are usually doing in a space of 7 days. With a good GSA installation, you can do them in a couple of hours, actually. In fact, you can do 10,000 – 20,000 backlinks in a matter of 24 hours, even less. Now, what you want to do is to … I usually just build links until I reach that threshold. Then I come with a tier 3, on this example, with 5,000 – 10,000 links that I don't care about the velocity. Remember, guys, that Google will not [inaudible 00:32:44] all of those links. You know? It's the way I do it, and it has been working well for me.

Bradley: The short answer then would be if you're linking to tier 1 properties, don't do more than 100 to 150 links, roughly, to that tier. You can do that in a span of about 7 days, but then you can throw the kitchen sink at those.

Hernan: Yes.

Bradley: Anything beyond that, you don't really have to worry about velocity.

Hernan: That's right.

Facebook Token Issue for Advanced Facebook RSS Feeds

Bradley: Okay. Thank you. Number 4, “Facebook token issues, see attached screenshot.” I saw that. It says, “Token needs to be refreshed.” I have no idea. To be honest, I haven't seen that. I see your picture up here, Ed. I would contact either Facebook, the fb./RSS, or contact Facebook about that, because it's something I haven't seen before. I can't really help you on that. It says if you just reauthorize it, it should … maybe that's the issue you're having, but I would contact them. I'm not a developer for them, so I certainly can't answer that. Sorry for your trouble, but I haven't seen that yet.

Grabbing and Splicing Twitter & GPlus Feeds

“Could we also grab Twitter and G+ related content feeds from sites and use them in your splice feed?” Sure you can. Of course you can. In fact, inside of IFTTT SEO Academy, today I posted a pretty cool little tool that I hadn't tested much, but apparently it works. The guy, Tim I think his name is, said he tested it. It's Queryfeed.net. You can create Twitter feeds from this, and that's something else that you can use. It's got a Google+ feed and a Facebook feed, supposedly. I haven't tested for any of them other than I have tested with Twitter, but I haven't tested with the others. Apparently, it works. Let me drop this on the page real quick. We got to keep moving. It says Queryfeed.net. All right.

Connecting Attribution Link to Spliced Feeds

“Can you go over how we make sure we get an attribution link back to the source when doing the spliced feeds to juice up and blend into our IFTTT network feeds?” Yeah. That's all in the training, Ed. That's why I don't use splice feeds, Ed. We do separate triggers for everything. For each content source, it's a separate trigger. We talked about this before in another Hump Day Hangout when you asked that. You're confusing Advanced RSS Academy with IFTTT SEO and the additional content feeds. You don't want to splice feeds for your networks, because you need to be able to provide attribution. You do individual triggers, and when you set up the individual recipe, then you can code the attribution in in IFTTT. I can't walk-through that right now because we're going way long on this question. We got to keep moving.

Again, we covered that before. You don't want to splice feeds for your IFTTT networks. That's specifically for advanced RSS syndication, which is just submitting the directories and aggregators. That's it. Okay? Again, that stuff is covered. Go to the Advance Strategy webinar number 3, and it's like the first half an hour of that webinar is specifically about that.

Michael, “This is a long bunch of back-history.” I'm not going to read all this out loud, guys. I'm just going to scan it real quick and answer the questions, so if you guys want to sing show tunes …

Adam: In the mean time, I'll talk to Hernan about something. No, actually I was going to say if you guys haven't check out the podcast, go over to iTunes and check out Semantic Mastery. We're going to start tagging people. We do answer questions. Me and Hernan generally do the podcast on Thursdays after Hump Day Hangouts, and either pick a good question from there or go over some additional information that perhaps wasn't covered.

Hernan: Mm-hmm (affirmative)

Adam: If you guys are into that or … I'm a podcast person, which is nice to have a quick one. We're keeping it to … I think our longest one is 15 minutes.

Hernan: Yeah, they are short. They are short and get to the point.

Adam: Yeah. If you're looking for a long one, maybe skip it. Otherwise, you can check it out and see if you like it. It's a weekly quick answer on something SEO or marketing related.

Hernan: Mm-hmm (affirmative). We usually dive into something that was really interesting for us on the Hump Day Hangout episode. We usually do it on Thursday, unless Adam is running the woods, then we do it on Friday. It's really good. I like the format because it's like a Q & A and a dialogue between us, too. We have different backgrounds so I think it's really valuable. Go ahead and check it out, guys.

Bradley: Guys, it helps us if you subscribe to the podcast and, also, to please leave a review.

Adam: Yeah, and you got many options. If you're on iTunes, if you're using an iPhone or iPad or something, by all means, use that. Give us a rating. Give us a review. You can also, if just at your computer, you can look on SoundCloud or Stitcher, I think is a big one.

Hernan: Stitcher Radio. Yeah.

How to Deal with Attacked YouTube Accounts and Ways to Protect the Channels

If it's a bunch of original videos, then yeah. You can actually ask for reconsideration. It's kind of a process but you can get it back. It's a bitch, but it can be done.

The question that he has is, “What is your advice on how to protect our channels and our work? I'm thinking I don't want all my eggs in one YouTube channel basket, but the tiered IFTTT network can only be launched from one channel.” That's not true. It is true you can only have one YouTube channel authorized within IFTTT as the trigger. However, if you have a channel that gets terminated or flagged, then all you have to do is go in to IFTTT, go to channels, select YouTube, and authorize a new channel. All of your recipes that were created will stay in tact, and all it will do is swap out the actual trigger channel.

It's very simple to swap out the YouTube channel with another one. All of your networks can be triggered from the new channel just by authorizing the new channel instead of the other one. That's it. You don't have to go through and create all new recipes and all that. You don't have to do any of that. Okay? Now, if you had any customization in the recipe ingredients area, like linking to the old channel, you might have to go through and update that. Which is what we teach, because you want to have a link back to your channel. Still, it's a lot less work than having to create a whole new network and a whole bunch of new recipes. Okay?

The other thing is you can have … I recommend that you have a few channels. You only need to have the one tiered network. You can have that same network. It's not the network that got flagged. It's the YouTube channel. You could have other channels. If it happens, you just create another channel, and then you start uploading the videos to there. As far as backing them up, the best way to backup … I think Adam can speak on that because he backs ours up using Amazon something.

Adam: Yeah. If I'm wrong on this, somebody please correct me. I've been keeping my eyes peeled for this, because we obviously have quite a bit of video content. If you're looking for a guide, I'll try to pull up something, but ReelSEO, they've got a bunch of good videos. They obviously do video SEO. There's no automatic way that I'm aware of to backup YouTube videos, which is crazy. I guess they assume you're going to backup the original videos, which may be something you want to look in to doing.

You can request an entire channel backup, but then that's going to involve you downloading chunks. They basically give you a list. If you have 100's of gigs of videos, you got to download them. I think they're around 2 gigs a chunk, and then you've got to do something with those backups. It can be pretty time consuming if you're backing up an entire channel.

Marco: Hire a VA. Hire a VA to do it.

Adam: Yeah, and there's no good way to do an incremental backup. Let's say I backup Semantic Mastery channels today, I can't do like a, “Okay. Give me a backup from this date to this date.” I have to either do the whole thing again, or find some software to download the videos, which is another option. I know there's a bunch of extensions in Firefox for downloading videos. That may actually be your best bet.

Bradley: Yeah. Again, you can hire a VA to do that, Michael. I don't suggest you do that yourself. Hire somebody from Upwork. You can pay them $3.50 an hour, let them do that for you, and just create a Cloud storage account that they can upload them to. We do … what is it, Amazon Glacier?

Adam: Yeah. I'm using Glacier and then there's an interface client for that, because Glacier is command-line interface, which I'm not against, but is not quick. It's not like AWS type of stuff. You can get some sort of client like that, or you can use Dropbox, whatever you got.

Bradley: Yeah. You can even use S3. Remember, S3 charges you for bandwidth, which is actually viewing, like if somebody is watching videos out of your S3 bucket, but the storage itself is cheap. You know what I'm saying? As far as I know, you get paid for bandwidth usage, but if you're storing-

Adam: There might be some small storage … Either way, it's cheap.

Bradley: Yeah, it's very cheap though.

Adam: I think we're paying for several hundred gigs and it's probably $1.50 a month.

Bradley: Yeah. Again, that's what I would do is I would hire a VA to actually download your videos. If you're using something like Hangout Millionaire that's creating the videos … To be honest with you, Hangout Millionaire might even keep a copy of all the videos in a folder on your desktop. I just haven't ever dug through it to see. They probably do, because they make them locally. The videos aren't rendered in the Cloud, they're rendered on your machine. I don't know if that's what you're using. I don't know if he said he was using Hangout Millionaire or not, but if you're doing something that's creating the videos before it's uploading them or live-streaming them, you could probably have that folder uploaded wherever they're rendered and held within the software application before they're uploaded or live-streamed, and just upload that folder.

If not, if it's doing it from a Cloud app or whatever, then you could probably, like Adam just said, is have somebody using a Firefox browser downloading them and sending them to a Cloud storage account. Okay.

Adam: If it's a small number of videos, you can download videos directly from you're YouTube account. That's like a couple a day or a couple an hour. I honestly don't remember, but it's something like that.

Bradley: “How about 3 YouTube channels all connected to the network and spreading my uploads amongst them? Would I be safeguarding the possibility for another unfair attack and Google's unfair automatic application penalties?” No, not really, because somebody could of reported all 3 of your channels. You could end up having the same thing. You could do that, though. If you want to have one network and multiple channels being able to submit to the same network, you can, but you have to remember you can only have one YouTube channel per IFTTT account. You can have multiple IFTTT accounts connected to the same network and therefore multiple YouTube channels. It's a 1:1 ratio.

If you got 3 YouTube channels and you want them all to post to the same network, you need 3 IFTTT accounts and 3 sets of recipes. You can totally do it. It's not a problem. You just have to make sure that you have 3 separate IFTTT accounts, one YouTube channel per IFTTT account, and then you have to set up the recipes 3 times in total. If you've got 15 trigger recipes, you're going to have to do it a total of 45 times, but it can be done.

Dealing with the Impact of Changing URL Path on Rankings

All right, next. We're not getting very far today. Kevin says, “I have a 7-month-old site that only has 4 pages ranking, but I may be forced to give those pages a parent page, which would change the URL path of the ranking pages. I did a test and it looks like WordPress 301'd the old URL to the new URL path after giving the ranking pages a parent page. Now I am confused as to what will happen to my rankings. Will the old path continue to rank? Or will the old lose it's ranking and the new paths take over the rankings?” Kevin, it shouldn't make a difference. When you 301 an old to a new, you will see a little bit of movement. It's going to happen. There's no way around it, but the old URL will disappear and the new one will take over.

It's not there's an old page and now there's a new page. If you just changed your URL structure and WordPress automatically 301'd it for you … which I would still set up my own 301 just to be safe, because sometimes that doesn't work. WordPress, the automatic 301 doesn't work sometimes. I would still set up my own 301, but it's not like you have old page and a new page. That's not how it works. The old page is now just got a new URL. Google will refresh it's index, and it will just display the new URL. That's it.

You will see some dancing. There's no question. You always do. You might lose a little bit of the inbound juice. For example, I know [inaudible 00:46:42] was talking about how he 301'd. They changed their URL structure on a post that had been ranking number 1 for several years. They changed their URL structure because they thought there was no way it would ever hurt it, because it had been number 1 for many years, for 2 or 3 years or something. They changed the URL structure and 301'd it, and it dropped down to number 7. There is a little bit of a loss there through the 301. There's no question. You will see some dancing, but you can get that back. If that's what you need to do, that's what you need to do.

“Should I resubmit my sitemap to Google so they can see the new URL pass?” You don't need to resubmit. Google should crawl it anyways, but you can always ping the URL. Or just take the new URL and go over to the Google Submit tool, and submit it directly to be indexed. You could just leave it alone. Google will refresh it's index, depending on what type of industry it's in. Some industries take a couple week to refresh the index. Sometimes it'll refresh almost within hours.

Another thing you can do it tweet the new URL out. If you've got a Twitter account with any real activity, that'll get the bots crawling in. Again, Twitter SEO, that's something that Twitter is really powerful for helping stuff do that. You can just go to submit URL. Guys, just go to Google and search ‘Google submit URL' or ‘crawl URL'. Right there, guys. Just go to ‘Google submit URL', click on that button, and go submit your new URL. It's direct to Google's index. It's real easy.

“Also, I'm curious if I should continue to build links to the ranking pages using the new URL pass, or do I have to wait for site to settle before building new links?” I wouldn't go crazy, but if you're already in the middle of some link campaign or something like that, there's no reason not to. There's no reason not to. You can just build to the new URL. You don't need to continue building to the old URL, because it's 301 anyways. Just build directly to the new one. Okay?

How to Handle Trademark Issues with Embedded Tweets and Video Playlists?

Adam: Well, you could, but it depends what you're doing. A lot of them you can have negative keywords, and so I would think it would usually just be like you can't use their brand name. I could be wrong, but if you're promoting a product, usually that's the restriction. You could do a negative keyword against that brand name.

Bradley: I know, for example, with RingPartner, which is a pay per call network, you're not allowed to mention … I actually had an account terminated because of that. In the massive amount of keywords that I generated to build an ATM site, a Lead Gadget site, I accidentally left a brand name term in one of those 600 keywords that I had, so it built posts with the brand name for walk-in tubs. I had my account terminated because of that. It specifically stated in that agreement that you weren't allowed to mention Jacuzzi tubs, for example, or Bath Fitter tubs or anything like that because it was brand names. I had a couple posts on my site and they terminated my account.

Adam: Gotcha. Well, I guess if that's the case then … Well, if you can do negative keywords … I'm just thinking especially of Twitter or other ones like that, if you can do more than one then you're okay. It just a matter of getting them in there. As far as keyword research, you just got to proficient with excel. Yeah, you got to pay attention to that Terms of Service.

Let's see. Nobody I know. Guys, if that ever happens just refresh the page. The replay always comes back fine. For whatever reason, Hangouts have been doing that recently. If it freezes up or you lose sound, just refresh the page. All right?

Hernan : They're behind us. They're listening.

Logging in Using Proxies

Bradley: Yeah, they are. That's the Google revenge. James says, “When logging in to various Google accounts, YouTube, Webmaster Tools, et cetera, do you log in from proxies? If so, do you have dedicated proxies for each account? Or does Google even care if you're logging in to 200 accounts from one IP?” I don't worry about it, James. Where I worry about it is in the account creation process. Once the account's created … I have literally thousands of accounts now, guys. I just log in through my own IP. I just clear my cache and cookies. I run CCleaner. I make sure that Google is not … For example, if we go look at Firefox now, I have Yahoo set as my default search engine. I always go to history, just like we teach in the training. I clear cache and cookies. I have my proxy tool add-on bar down here. I right-click there, remove evercookie. Then I right-click or remove flash cookies. Then I go see evercookie are clear down here. Then I close the browser, run CCleaner, then I open the browser again. Then I'll log in with my own IP.
In fact, once I get my accounts back from my VAs, that they've created for me, very quickly within about 72 hours … That's what we suggest, is within 3 days. You log in with your own IP. That'll marry of bind your IP to that account so that you can access it again without it triggering or re-verification.

Again, it's the account setup that requires a different IP. At least that's how it stands right now. It could be tomorrow that Google changes shit, and if you start logging in from the same IP, they start terminating accounts. I can't predict that. For now, it works. Thank God. It's a good question, James. We get that a lot, actually.

Manually Interlinking Pages for Money Sites

Shawn Donahoe, “Is plugin backlink commando still a great re-indexing option? Thanks. It is. We use that for indexing the WebTubes from our IFTTT networks because it will extract the post URLs, via their RSS feeds, automatically. We have full … I don't know, Adam, if you grabbed that URL for the blog post about backlink indexing and using a black-link commando or backlinks indexer.

Here's one thing that I need to talk about very briefly. You got to remember there's a re-indexing option in the backlink commando plugin, where it will say you can set it to every 30 days it'll resubmit the URLs again, or every 45 days. Guys, that sounds like a great idea, but what happens if you've got your IFTTT networks running through backlink commando, it extracts all the post URLs from all your network properties that provide an RSS feed, which is about 7 of them: Tumblr, WordPress, Blogger, Delicious, Dego, Instapaper, Pocket … Pocket has an RSS feed. All of the ones that have RSS feeds, it will extract the post URLs automatically and send them to backlink's indexer, and you can say, “Oh yeah. You know what? Every 30 days I want it to resubmit to backlink's indexer.”

That sounds great, and when you're first starting out, you want that. Right? The problem is, over time you end up clogging up your backlinks indexer account. I've got an Enterprise account and it's 100% clogged. It processes 5,000 links everyday as an Enterprise account or something like that. I can't ever submit anything else to it because it's completely clogged. I've got literally dozens and dozens of networks submitting. I would suggest that if you're first starting out, keep track of where you've got backlink commando running on which blogs. You can have multiple networks running through one backlink commando instillation, but make sure that you go in and change the settings back down from every 30 days resubmitting to something like every 90 days, or just turn that option off to where it just submits them one time.

Otherwise, you're going to end up needing a huge backlink indexer account to be able to manage all those links. It compounds over time because it keeps resubmitting them. Keep that in mind. Either turn the resubmission option off, or just go back and change that to way, way out after you've got the results that you wanted. Okay? Or just go in to the backlinks commando plugin and clear the results, because it's not going to pull in old results. What it does, when backlink commando runs your RSS feed, if the RSS feed only shows the 10 most recent items, it's going to extract those 10 most recent items and put them into the queue. Then backlinks commando remembers those links. Once it processes it, it doesn't automatically delete them, like the RSS feed does.

For example, if you have 10 links today and then you do 10 more posts, those original 10 links in your RSS feed are going to be gone because they've been pushed off the feed. Your feed only displays 10 items. Backlinks commando will keep them in the history, in the database, and it will resubmit them if you tell it to. Another thing you could do is just go in every 60 days or whatever and just delete all the pending links or all links that are in the database. That's an option inside of the plugin. Okay?

Setting Up Natural-Looking Personas

Keith says, “How carried away do you get when you set up personas to make them look real?” Keith, check out our IFTTT SEO Academy training, and that will show you what great lengths we go to to make them look real. It's really important. We set up the profiles, the personas with a full bio and image, and we set up all the social profiles, connect all of them together, including Gravatar, Aboutdotme, things like that. What we call Semantic Hubs. We try to make them look as real as possible. They're all themed. That's why we go to great lengths for that. Again, that's covered in the IFTTT SEO training, in-depth.

Keeping Traffic from 301 Links

Brolio says, “Hey, guys.” What's up Brolio. First time I've seen you this year. It's been a while since I seen you. “What do you guys use to keep track of the traffic that comes through a 301 redirect to a client? Would you use WordPress with 301 redirect plugin and then measure the traffic there?” Yeah. That's what I do. You could just use a 301 redirect plugin. Most of them have click analytics. You can do that. Pretty Link does, All-In-One Redirect. There's another one that I like that I've been using recently called WP Link Shield. That's a good one. It gives click analytics, so those are good.

Let's see. He said, “Sorry, bro.” Love it. I love that new Geico commercial with the bro. That is one of the funniest commercials on TV. I love that commercial. We only got a couple more minutes, guys.

Hernan : I think we did it.

Bradley: All right. Good timing then.

Hernan : Well, 2 minutes to spare.

Bradley: Look at that. That's cool, a downloader. I download playlist by playlist from YouTube, no matter how many videos. Just copy, paste, and [crosstalk 00:58:27]. That's pretty cool. Thanks. Rosey, thank you for that. That's it. Cool. We didn't skip anyone, did we?

Hernan : No.

Bradley: Okay. All right. Good. Sweet. All right, guys. That was it for Hump Day Hangouts. I guess we will see … We don't have MasterMIND or MasterCLASS this week. That's all next week, so I guess we'll just see everybody next week.

13th July, 2015By Semantic Mastery

It was announced a little while back, but in case you missed it – Yahoo Pipes will be shutting down, beginning with stopping the ability to create new Pipes in late August, and completely shutting down the service in September:

This service was a great way to aggregate information in many ways and we were avid fans of the ability to combine RSS feeds that could then be syndicated for various uses.

However, this wasn't all that Pipes could do:

Parse XML

Parse HTML

Output CSV

These are just a few of the cool things that Pipes could do, but with the coming shutdown of the service, we need to look for alternatives.

Luckily, for those of us who are interested in continuing to use RSS feeds for SEO purposes, whether it's content review, content curation, RSS aggregation, or something else entirely, there are many services out there that you can use.

Alternatives to Yahoo Pipes

Here is a list of sites and services that you should check out as Yahoo Pipes replacements – some offer different specifics, but all of them will help you with your quest for a Yahoo Pipes RSS replacement!

Powerful RSS and Pipes Alternative

We also recently talked to Lisa Allen about RSS Authority Sniper and how you can use it with RankFeedr to do some incredible things like make your own RSS feeds with any content, mix with authority content, get full YouTube RSS feeds, and more.

In fact, you can watch the entire webinar where we talked about co-citations, RSS uses, and more with Lisa right here: https://semanticmastery.com/rss-authority-sniper-webinar

Do you have a favorite replacement for aggregating RSS feeds? Let us know about it!

24th June, 2015By Semantic Mastery

I've been reading a lot about web 2.0 tools/bots and am trying to differentiate between how effective they are. For a 2.0 builder like Money Robot, how does building out your own IFTTT networks differ as far as the actual “work” getting done. When it's all said and done, isn't it basically the same thing as far as what properties are build and linking actually done.

There is actually a lot that goes in to answering this question as it can depend on your strategy and end goals. We gave our reasons behind using, or not using, account creators (like FCS Networker), and also explained theming and interlinking the web 2.0 accounts (why we do this) – something that we always do with our IFTTT Networks.

There are certainly strategies that can make use of account creators – check out the video for more information.

24th June, 2015By Semantic Mastery

We had a great webinar with Justin Sardi and Zane Miller – these guys showed us a ton of great information on how to implement YouTube advertising to get clicks to your products and websites for a fraction of what you have to pay with AdWords!

We've got the webinar replay posted so that you too can check it out and learn why you should be using YouTube ads:

Additional “killer” service for clients

Cheap views and clicks (sometimes 10x less than Adwords!)

Easy to set up

Ability to make a huge ROI

Their pre-launch price for their personalized YouTube Ads Bootcamp won't last long, in fact it's only good until June 29th!

If you are interested in finding out more about Content Curation and are interested in creating high quality content, hiring GOOD VA's, and what other tools are available, then you should check out our recent Curation Mastery Course.

24th July, 2014By April

One of the most common questions I get asked by SEOs concerns how to use Google Plus for local SEO. While there are many ways that G+ can benefit any SEO campaign, one of the easiest and quickest to produce results is to build and grow your Circles. So what are Circles?

Google Circles give us the ability to segment our connections within Google Plus. With Circles, we can create targeted groups based on interest, profession, location, or any other criteria we choose.

This is important because, once we have developed a targeted Circle, we can share posts, updates, messages, offers, and promotions to a very specific audience; an audience that is most likely interested in what we’re sharing with them (so long as we have grouped them together properly).

So why would we do this for local SEO and how?

In Part 1 of this two-part post, we’ll talk about the why… Consider the following example:

You just landed a new SEO client. Let’s say it's an HVAC repair contractor in Atlanta Georgia who has little to no online presence. Your job is to properly optimize the website, begin an SEO campaign, and get it to rank for the search terms that will provide leads for the business. Pretty standard stuff.

As part of your SEO campaign, you set up a Google My Business (formerly G+ Local) account properly, which ties their website to G+ and Google Maps.

The next step is to begin a content marketing campaign so you can begin building brand awareness and, let’s be honest, inbound links too. This content is generated using the client’s blog and typically consists of helpful information that ties back into what the business offer; posts such as “3 Steps to Reduce Your Cooling Bills This Summer”, “How Often Should You Change Your Air Filter?”, or “Proper Heat Pump Maintenance Will Reduce the Need for Air Conditioning Repair”.

As long as you have set up the proper content syndication channels, this content marketing strategy will begin to build links, generate some traffic to the site and, over time, improve the search rankings.

Sounds great, right? But it’s currently the Dog Days of Summer and your client wants to capitalize on all of those [poor] people who have air conditioning units that aren’t working and are searching for “air conditioning repair”, “hvac repair”, etc. The client wants results NOW (like yesterday!) and doesn’t want to wait 30 to 60 to 90 days to see the SEO results you promised to provide (sound familiar?).

So what’s an SEO to do?

Well, we all know we have other options like ranking YouTube videos, or para-sites and citations like FB pages and Yelp listings. But even those take a little bit of time to rank and some extra link building work.

And of course there is always Adwords (yuck!) But unless you figured that into your initial proposal, the client probably isn’t going to like it when you go back and ask for more money.

So that leads us to Google Plus. If done correctly, G+ can provide nearly instant results. I’ll repeat that:

GOOGLE PLUS CAN PROVIDE NEARLY INSTANT RESULTS

If you have properly built up your client’s Circle base, you can literally hand deliver your clients posts, messages, specials, and offers right to potential clients, overnight.

You see, when you +1 or share a post or a web page with G+, you can choose which circles you want to share it with. When you select “Your Circles” it shares with everyone in every one of your circles.

When you select “Extended Circles”, it will share to the circle you chose, plus everyone in that circles’ circles. This can get a bit confusing, but I will clear this up in part 2 of this post.

When you select specific circles, the share will only post to those specific circles.

So in our hypothetical example of the HVAC Repair client, let’s say we had built an “Atlanta” circle that contained hundreds (perhaps even thousands) of G+ members that had “Atlanta” mentioned somewhere in their profile. More on HOW to do this in part 2…

So when you published the post mentioned above, titled “Proper Heat Pump Maintenance Will Reduce the Need for Air Conditioning Repair”, you chose to share that post with the “Atlanta” circle.

This INSTANTLY delivers this post to everyone in that entire circle! Each person and business in the “Atlanta” circle will now have a G+ notification about “Proper Heat Pump Maintenance Will Reduce the Need for Air Conditioning Repair”. So anyone that needs air conditioning service will have been notified of your client’s existence and the service he/she provides (and since we’re marketers we already know to include a clear call-to-action in the post, of course). Pretty powerful, huh?

I know, I know. I can hear some of you already saying “but that’ll only produce leads if the people that receive the notification actually need air conditioning service at that exact moment”. You would be correct. It is a “fleeting” notification that may very well generate a few leads but unless someone actually needed those services at that very moment, they would probably quickly dismiss the post and never think of it again.

What if your share shows up in the search results the next time any of those people were searching? That would be incredibly useful, wouldn’t it? In fact, if you shared all of the client’s posts and had properly SEOed them, then any time anyone from within that “Atlanta” circle searched for any related HVAC term, your client’s posts would show up. Here is an example of a similar result:

Now this is assuming that the searcher hadn’t opted to “Hide private results”. But considering that probably about 95% of all Google users (that’s a statistic I just made up) don’t even know what “Private results” are, much less how to turn them off, you’re pretty safe to assume that they will see recommendations from people who have circled them.

One caveat to this, however, is that for “recommended results” to show in the searchers' results, they will have needed to have circled the sharer back. So there is a bit of a “catch” to this. But alas, there are ways to obtain a high “circle back” ratio that we will delve into in part two of this post.

And remember earlier when I mentioned “extended circles”? This sneaky little function allows us to “back door” our messages to even more people, even if we’re not directly connected/circled.

So for now, just think about how these concepts can be used for evil good and the potential it has. And by-the-way, I will also be sharing how you can do this sort of thing without having to build each and every one of your clients’ circles; a much more efficient and smarter way to do it, where you keep ALL of the power (“I giveth and I can taketh away”).