Misfit opens in San Francisco

May 28, 2014

SAN FRANCISCO — Doug Cox has launched Misfit, a new editorial boutique here that will tap into established client and ad agency relationships in San Francisco, Los Angeles and New York. The shop is led by Cox, who is an editor, and executive producer Kelly Koppen.

“Misfit will be a home to the broken, crooked, cracked and most delicious of brilliant ideas,” says Cox. “I want to be a part of a playground that exists without the boundaries of budgets, box-like thinking or any other creative handcuffs.”

Recently Cox worked on the Levi’s Station to Station public art project, which invited artists to take part in a cross-country train trip in order to push the limits of creativity and discovery while searching for “the modern frontier.” Over the past 15 years, he’s worked as a creative, editor and producer. He’s cut content for Camp + King, Goodby Silverstein, Venables Bell & Partners, DOJO, Grey, AKQA and DDB.

He got his start at Publicis & Hal Riney as a producer, and then built out the shop’s first post production suite. He later joined the roster at Barbary Post in San Francisco, after a period of working as a freelancer. Most recently, he served as an editor at Umlaut Films.

Koppen started her career in client services at Jigsaw, where she wore several hats. In her eight years at the company, she took on editor and producer roles while also serving as operations manager. Next she moved to São Paulo and worked as a freelancer. After a few years, she relocated to the Bay Area with her family and worked as a producer at Cut + Run.