The Goop Gift Guide Is Here, and It Has an $8,300 Yurt

The annual Goop Gift Guide is like one of those float tanks filled with salt water. It may or may not have healing properties, but it’s still soothing—and immersive. It’s especially so this year because about 300 of the 500 items on the guide have been folded into the e-commerce site, meaning Goop's faithful won’t have to leave the virtual float tank to order them.

The big-ticket item (besides the underwater art installation that has no price listed) is the blow-up yurt, which will meet all of your yurt needs for just $8,300. Find it in the aptly named “Ridiculous (but Awesome)” section. Also there is the infrared home sauna, which “was definitely inspired by Gwyneth [Paltrow, patron saint and founder of Goop]," Blair Lawson, the lifestyle site’s head merchant told Vanity Fair on a phone call. There is a potential roadblock, though: “If you live in New York City, it’s probably not the item for you,” Lawson said, referring to its size. It might not fit in most city apartments, but it could be a city apartment; a steal for under $2,300, too.

Since a yurt and a sauna probably aren’t on your gift list this year, you might have better luck in the beauty section of the guide, which doesn’t disappoint in its Goop-ness. Kits like “The Traveler,”“The Health Nut,” and “The Lover” appear to be Gwyneth Paltrow starter packs. The so-called flight pack in “The Traveler” includes the items Paltrow takes on a plane, and “The Lover” kit has rose-scented massage oil, Moon Juice Sex Dust, and Sliquid, the all-natural lube the site started selling this spring. “The Health Nut” medicine bag includes a selection of eight crystals handpicked by the house shaman, Colleen McCann. Collect them all, and you'll finally morph into Gwyneth, maybe.

The one item that’s decadence incarnate is the Theodent toothpaste, which for $113 will clean your teeth with a cocoa extract. That’s right: chocolate toothpaste that costs a little over $30 per ounce.

Still, the guide is not all grandeur and luxury. The smaller-ticket items include a $4 lip balm and personalize-able key chains. The Goop team had theirs engraved with “Conscious Uncoupling” and “I Bleed Kimchi,” but those are really just jumping-off points. Consider an ironic “Country Strong,” “Contagion,” or “View from the Top” if you want to make a Paltrow-themed political statement with yours.

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