Sample: Implementation of International Business Strategy, Literature Review

Literature Review

2.1 Introduction

In this chapter a detailed discussion on the available literature related with international business and various aspect, issues and concerns associated with conducting such business have been presented. Some key aspects of strategic management of international business have also been discussed with special reference to expanding business in emerging country markets such as China and India. These aspects relates to the linkage effect of international firms with local players, problems faced by international firms while conducting business operations in emerging country markets and strategic ways to handle the issues and face the challenges in these markets.

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