Old Spice’s New Appeal

As the sun was setting this past Saturday night in Brooklyn, NY, I found myself smoking a great cigar and sharing spirits with dear friends. As the topic of conversation jumped around, inevitably we found ourselves talking about pop culture and reality TV. Aside from confessing our guilty pleasures, a particular moment stood out when we began discussing commercials. When we began reviewing those that caught our attention, we were in awe of how many we could recall in the age of DVR. We laughed at a few, questioned what were they thinking for others and tipped our hats to a few we found really progressive. For instance, we thought the Cheerios commercial with the interracial couple was cute and very timely and the Amazon Kindle commercial with the girl and gay guy on the beach caught us off guard, in a good way (we didn’t expect the ending but we were glad Amazon went there). This got me thinking about how some commercials targeting to men have been on point lately. One in particular, the Old Spice commercial with the guy being followed by a shower everywhere he goes is hilarious.

Old Spice recently launched a collection of scented soap bars and to bring it to the attention of men, debuted a series of commercials. For those that can remember the soap commercials of the 80’s, they were big on showcasing lather to catchy jingles. With a nod to the 80’s, Old Spice continues its dead on marketing approach by poking fun at these commercials of yesteryear. Every time I see them, I can’t help laughing. I actually planned on writing about them and then I was contacted about reviewing the collection.

I really like Old Spice’s new collection of scented soap bars. For a while I’ve been using body wash so this was a nice departure. The bars have been thoughtfully designed. Their shape and size allows the bars to rest comfortably in your hands. Each of the bars, Figi, Pure Sport and Swagger are very fragrant. On one occasion after taking a shower, I cracked the bathroom door and my wife commented that not only did the soap smell good but it also scented our entire bedroom. As for the soap’s performance, if you like a soap that produces a good lather and doesn’t dry out your skin, check and check. After using these soaps for two weeks, my skin feels just fine. My favorite of the three is Swagger. The scent is clean with a musky under tone and it just works. My wife on the other hand is a fan of Pure Sport so I guess I’ll be going between the two.

This is a sponsored post. The opinions expressed, however, are completely my own based on my experience.