There’s no hiding the fact that I am passionate about email marketing’s flexibility, cost-effectiveness, and ease of use. I’ve delivered presentations at various conferences and seminars on the subject, and I will continue to boast about the benefits of integrating email marketing into both your marketing and social media strategies.

Small business owners are typically affected the most when schools let out in small towns, especially towns with large student populations. Having the ability to reach out directly to their customers during the summer time can be the difference between survival and failure during the slow summer season.

Even if your business or town is not dependent on revenues from student shoppers, the heat is likely to keep your prospective clients at home, neighborhood pools, or at the local air conditioned malls. If your business isn’t where your customers are frequenting during the hot summer months, it may be a very long summer ahead.