Candidates are always looking to make great first impressions on potential employers. Their initial words and actions can be the deciding factors in earning a prized position, or having to go back to the job board.

In many ways, it’s the same for employers. Making a positive impact on job candidates from the very first interaction can set the tone for a productive and rewarding long-term relationship. Look the other way, however, and you can end up facing the costly setbacks of employee turnover.

Offering a more candidate-centric recruiting experience is one of the best ways to ensure you’re attracting top talent and hiring the right people for the right jobs. It’s getting to know applicants—their qualifications, motivations, and professional goals—before they ever meet you in person. It’s showing candidates you care about them as people, and that you’re already paving a path for their ongoing career development in your organization.

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