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Whether it’s your personal Facebook page or profile or a Facebook page that you have created for your business or brand, it is important to get as many likes or ‘thumbs up’ from people who view your photos, videos and posts on your personal or professional Facebook page. Getting more likes on your Facebook page is proof that your ideas and philosophies are being understood and accepted by people with different mindsets and thinking patterns and are following your train of thought.

Why is it important to get more likes on your Facebook page?

Facebook, just like twitter, Instagram, LinkedIn, etc. are all social networking sites that are also mediums of digital marketing or e-marketing to help put your new business, company, brand, product or service on the map and reach the masses. The more views and likes you get on your Facebook page specifically created for your brand or business will boost your business popularity or credibility and will get more people talking about it and maybe even trying out your product or service. A ‘like’ denotes that the person finds your business concept or idea helpful, interesting and maybe even something that he wouldn’t mind trying out or recommending to a friend.

What is Facebook marketing?

Facebook marketing is advertising or marketing your brand, business or company using Facebook as a medium or form of digital marketing. Using a social networking site to market your brand or business can help you access millions of people from all over the world in a matter of seconds.

How to get more likes on your Facebook page?

Here’s how you can get more likes on your Facebook page and convert people visiting your page into prospective buyers or potential clients, basically converting Facebook traffic into something profitable and make some sales against the cost of making your Facebook page.

Make sure to put your brand name, tagline or logo and image on the Facebook page clearly. Just a picture or a short description of your business isn’t enough. The images, pictures and description have to be captivating, interesting and engaging and must catch the interest of the viewer. Fill out all the information of your company on the Facebook page besides the basics. Include your website link, address, operating hours etc. as interested people will be looking for this kind of information.

Post images, content and news that is relevant to your business or brand. Re-post what famous personalities like actors, models, and other celebrities may have stated about the kind of business that you are dealing with. This can drastically increase the number of likes that your Facebook page gets. The more engaging content you post, the more engagements you will get – comments, shares, and likes.

Post information regularly – once a day to 3 times a week. If your Facebook page is stagnant and you aren’t active other people will lose interest in your Facebook page too. Also, promote your Facebook page everywhere from your email signature to your business cards and letterheads, and all other forms of digital marketing. Invite whoever you know to like your page to start off with.

In the present-day context, no business owner can afford to ignore digital marketing because the number of people who do online research for making their purchase decisions is rapidly increasing. More and more customers are placing their orders on mobile-optimized sites. Therefore, it is imperative that you, as the owner of a small business, should design a suitable digital strategy and execute it impeccably. It is best to hire a digital marketing agency in Singapore to take care of your marketing needs. You must also make sure that you avoid the following common missteps in your digital marketing.

1. Focus more on your local customers

Being the owner of a small business, you should focus more on customers in your locality. Your investment towards advertisement should target these customers. You should choose the right media and say the right things for optimally utilizing the sales potential offered by these local customers.

2. Make sure your ads communicate properly with your customers

Ads are not meant for entertaining people but they are meant for selling your products or services. So, if you think that intelligently worded ads will help you make more sales, you are terribly wrong. Your ads should clearly convey to your target customers that the products or services you are offering will help them find solutions for the issues they may be facing.

3. Ignoring the importance of SEO

SEO or Search Engine Optimization is a powerful tool that can help your website climb to top rankings on search engines. Awareness about your company and the products or services you offer will improve significantly if you adopt the right SEO techniques. Therefore, if you ignore SEO, you will be doing so at your peril.

4. Not using the right keywords in your ads

When people do their research on search engines for buying products or services, they do so using certain keywords or key phrases. If you do not use the right keywords or phrases, search engines themselves determine where your ads should be shown. Though search engines like Google are intuitive, you cannot assume that they will not go wrong. Therefore, by using the right keywords or key phrases, you will be giving more direction so search engines will show your ads at the right place. Your will have better control over where and when your rightly crafted ads should appear.

5. Not sending meaningful E-mails and Newsletters

Being a business owner, you may be doing email marketing and sending your newsletters. But if they are generic and are not meaningful to your target audience, you will not reap any benefits. Customers whom you are targeting should find your emails and newsletters useful. The information you provide in them should help your customers solve the problems they may be encountering. Otherwise, the very purpose of this marketing strategy will get defeated.