Over the course of a three-day pop-up, Van Leeuwen offered a limited-edition CBD Fudge Sundae featuring cannabis-derived CBD oil from The Alchemist's Kitchen, and had Buffy take over the entirety of its shop with its "cloud-like comforters" and pillows, providing plenty of soft spaces for people to relax and socialize in a comfortable setting.

While some brands have participated in cannabis-themed collaborations in previous years for 420, the legalization of marijuana is opening up new avenues for brands across multiple industries, especially as consumer perceptions are changing around cannabis as a lifestyle product.