“With Love The Wild, we sought to create delicious, healthy and easy-to-prepare meals that people can feel good about, both in terms of how the fish is raised and how it tastes,” said Jacqueline Claudia, Love The Wild CEO and Co-Founder. “The response of Whole Foods Market and its customers who fell in love with the brand is an exciting testament to what we’re offering.”

The Health and Welfare of Atlantic Salmon.

It is vital that fish farm operatives who are responsible for farmed fish are trained in their health and
welfare. This will help to ensure that fish are free from disease and suffering whilst at the same time
promote good productivity and comply with legislation.

“Expanding our reach in step with Whole Foods Market is important for our brand and for the aquaculture industry overall,” continued Claudia. “This puts our products, and in turn responsibly farmed-fish, in front of an even larger audience. It demonstrates what good aquaculture is capable of, and it’s important to celebrate the farms that are investing to grow healthy fish and drive the change we need. Diversifying palates and changing opinions about farmed fish is a part of our mission, so as we grow, we see products like responsibly-farmed salmon as a familiar entry point for new customers, leading them to try our other species of fish and flavors they may not be as familiar with.”