Businesses

How to Scare Yourself (and Sell Hats) this Halloween Season

October 2, 2017 -
By Emily Potter

Where has 2017 gone?

It’s the first week of October, and in less than 30 days we’ll all be dressed up and handing out candy to miniature monsters and baby bumblebees at our front doors. As we’ve done for Mother’s Day, Father’s Day, Thanksgiving, and Christmas, allow us to use this holiday as an opportunity to broaden the industries in which you sell hats.

With Halloween comes a lot of pop-up businesses like haunted houses and costume stores. Have you thought about selling promo caps to these specialized businesses?

Today, we’ll look at 5 Halloween-themed businesses you may not have considered before, and teach you how to sell hats into each.

Are any of these in your region? A quick Google search will produce all of your local attractions. Reach out to the organizations that run them to learn more about their promotional needs.

Costume Stores

It’s true that there are some costume stores that exist year round, but there is a significant influx of pop-up or temporary stores during the fall months.

These guys are motivated to make a lot of revenue in a very short amount of time. Come armed to meetings with research and statistics so you can quickly prove to them the impact promotional products will have on their business.

Ghost Hunting Tours

Haunted houses are fun and all, but they’re nothing compared to a real paranormal experience. There are countless homes, hospitals, prisons, and hotels that are rumored to house spirits and these places capitalize on it.

Ghost hunts average around $25 per adult, and most places offer multiple tours each night adding additional spots in October. Take advantage of these tourist attractions by providing promotional hats as memorabilia of the creepy encounter.

Escape Rooms

These have gained tremendous mainstream popularity over the last few years. Escape rooms are physical adventure games in which players are locked in a room and must use elements of the room to solve a series of puzzles and escape within a set time limit.

Many of these rooms have a spooky atmosphere or involve a crime scene of some sort, so they fit in with the Halloween holiday perfectly.

Horror Movies

If you have the hook up in Hollywood for any upcoming films this holiday season, by all means, reach out to those people.

But there are also huge cult followings for more traditional thrillers like Friday the 13th, Nightmare on Elm Street, Halloween, or Scream. Promos for these and other films will forever be popular even if just for the nostalgia they create.

Additionally, October is a big month for film festivals around the country. I’ve provided the dates and locations of a few below.

When it comes to promotional products, the key is to think outside of the box. Their success has been proven time and time again; the tricky part is to find new businesses that haven’t yet experienced their potential. Don’t worry, we’re here to help you get creative, and learn how to sell hats to unique businesses.

Are there any Halloween businesses we missed? Let us know how to sell hats into those businesses in the comments below. You can also follow us on Instagram using the hashtag #hatswork.

Emily is the Content Marketer for Outdoor Cap Co. She holds an M.A. in AD & PR from the University of Alabama and a B.B.A in Marketing. Emily is an avid Crimson Tide football fan. She has a golden retriever named Opie Winston, and a cat named Tide.