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Wednesday, August 17, 2016

InOrbit’s Pink Power Campaign Wins Gold At DMA Asia Awards

Inorbit Malls Pink Power Campaign was recognized at the DMA
Asia Awards 2016 in the Gold category. The DMA Asia Awards honors innovative
campaigns that have raised the bar of originality and has created marketing
impact. This is the fourth recognition received by Inorbit’s Pink Power. The
other awards received by the campaign include Effie, Abby and finalist title at
the Asia Pacific Shopping Centre Awards.

The Pink Power campaign was an initiative launched by
Inorbit Malls in the year 2015 on the occasion of Women’s Day. Inorbit wanted
to pay a tribute to every woman who has sacrificed her dreams for her family.
Pink Power was an initiative that gave an opportunity to budding women
entrepreneurs for upscaling their business. Inorbit supported the most
innovative ideas by offering a kiosk space for a period of 6 to 9 months at the
mall absolutely free of cost. After a successful edition in 2015, this year
Pink Power was taken to other cities like Bangalore, Vadodara and Hyderabad apart
from Mumbai and Navi Mumbai. Today the campaign has become one of most popular
campaigns among women.

Speaking on the occasion, Mr. Puneet Varma, Associate Vice
President, Marketing and Corporate Communications said “The entire team of
Inorbit is thrilled with the recognition that Pink Power Campaign has received.
This is the fourth award won by the campaign. We are happy to put smiles on
faces of Women who have sacrificed their dreams. Inorbit hopes to continue the
trend and take Pink Power to another level.”

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