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Andy Jacobs is the CTO and Director of Global Partnerships at MRM, an IPG company.
In this video, Andy talks about the benefits of partnering with Adobe, specifically regarding Digital Marketing Solutions.

With a holistic view into both paid search and social media, the cost per acquisition via established paid search campaigns dropped 10%, while the cost per mobile app download decreased 50% through social media campaigns.

Produced by four teens in the recording studio at Spy Hop Productions as part of the SHIFT AYV Film Camp this March, this music video is about how we are all on a very similar journey- the journey of life. The song stems from a reflective poem written by Emma and the group turned the poem to song to send a message to teens everywhere that we are all in this together and the best thing to do is look up, look forward and just ride the bumps.

Migrant workers in Beijing are often stereotyped as a group of people who do manual work with little education and income. There are quite a lot of people who see them as robots who are strong but emotionless. They are judged by their work and low status. However, this documentary explores a deeper side and has found that they are not numb. Aside from following their daily routines, they also manage to take time from their weighty duties to live their lives to the fullest. As former farmers, migrant workers remain an unspoiled character of simplicity and purity, which allows them to fit into the city life. Moreover, their love of life enables them to survive and thrive.

A thought inspiring video portraying the collaboration between young people of varying talents as they explore the possibilities of following their creative dreams. This documentary style music video sees the group of teens head out to Canary Wharf to ask random strangers what their dreams were and how they changed over time.

The Adobe Youth Voices film camps provide an opportunity for youth to speak to each other and their community about the issues most important to them. Participants sign up for the camp based on their passion and expertise, and work with their groups to finalize their projects. It is a youth driven camp with emphasis on collaboration having media mentors and volunteers there to support and guide them. Participants leave the film camp as stronger leaders and more confident in their ability to make positive change in their community and the world.

This entertaining presentation reviews the aspects of the pipeline starting with initial sketches, character development within Photoshop & Flash, Adobe Story for organising the writiers teams, through the quick turnaround storyboard and animatic with Premiere Pro and Audition, to the final animation, colour grade and conform with Premiere Pro, After Effects and Speedgrade.
Project Details
First Series: 40 x 7 minute episodes
Core Age Group: 2-6
Production Budget: 1.8 million Euros, produced at Karrot Animation, London
Broadcast on CBeebies internationally as well as SVT, YLE, NRK, S4C and ABC Australia.
Delivery : March 2013 (Eps 1-20) and October 2013 (Eps 21-40)
Distributed and Licensed by BBC Worldwide

Johann Zimmern is the worldwide education program manager at Adobe Systems in San Francisco where he is responsible for developing integrated school and university marketing campaigns and licensing programs, building education community engagement, and facilitating industry association partnerships. His work is centered on the development of creativity and innovation, and digital literacy skills, with special focus on career & technical education including graphic design, web design & development and film and video production. Prior to joining Adobe, Johann held marketing positions with Macromedia, Luidia, and Electronics for Imaging. Johann studied English & American literature and linguistics at the University of Hamburg, Germany and holds a degree in the performing arts

Learn how Helvetia, one of the top 10 insurance groups in Europe, uses Adobe Experience Manager, Adobe Target and Adobe Analytics to deliver an engaging online experience for more than two million customers.

Learn how to isolate the effects of an adjustment layer so that only a specific layer or a group of layers is affected. Topics include changing the stacking order of adjustment layers, creating a clipping mask, and creating layer groups in Photoshop. Learn more from the full course on lynda.com.

If there is one feature that is at the core of digital imagery, it's layers. This simple, yet important concept is often a point of confusion among newcomers to Photoshop, but expert author Andy Anderson removes the complexity and shows some great tips for working with layers. Learn more from the complete Adobe Photoshop CC course at Infiniteskills.com.

It's very difficult to capture everyone smiling at once for a group portrait. Learn out how to combine images to get the perfect group portrait shot in Photoshop, as well as how to use the Auto-Align Layers feature to align photos with different zoom levels so that they're the same size. Learn more from the full course on lynda.com.

Rakuten is the third largest electronic marketplace worldwide, comprising over 40 main business groups. Using Adobe Marketing Cloud, they were able to boost online merchant sales by tens of millions of dollars annually. To empower each of their main business groups to build their businesses, Rakuten chose to standardize on Adobe Marketing Cloud, including Adobe Analytics, Adobe Target, and Adobe Social solutions. Working with Adobe solutions, Rakuten has enabled data-driven improvements for web pages, increased conversions and sales, and reduced time spent analyzing and making business recommendations from several months to a few days.

Brands are taking advantage of tablets to drive revenue through mobile commerce, as well as deepen the consumer experience through lifestyle content. See how lifestyle publication The Knot is jumpstarting the consumer shopping experience through their immersive Wedding Magazine app.

Brands are taking advantage of tablets to drive revenue through mobile commerce, as well as deepen the consumer experience through lifestyle content. See how lifestyle publication The Knot is jumpstarting the consumer shopping experience through their immersive Wedding Magazine app.

Adobe Evangelist Enrique Duvos took a few minutes at Adobe MAX to catch up with Ron Toekook, Manager of the Netherlands Adobe User Group, on his thoughts about attending his 1st MAX and to how he thinks Creative Cloud will help the 7,000+ members of his group to collaborate, give feedback, and get inspiration from one another like never before.

Dani Beaumont, Adobe Muse group product manager, shows you how to allow site owners to make simple updates to published sites hosted with Adobe Business Catalyst, how to create stunning 3D-like effects, and other new features such as the Layers panel.

Be The Change started from a simple class poem. After researching issues that face our world the students got together and created a group poem on the topic of change. Each line from the poem is the thoughts and ideas of different students.As the production of the video went underway the students felt that their voices much like the poem should overlap to drive the message home about change and how we all must work together to create a bigger picture.

"Life's a Fight" documents the issue of teenage bullying, and explores how the landscape has evolved to include not only the schoolyard, but the internet as well. In this film we hear stories from teachers, parents, and victims, and learn from a group of local teens who saw an opportunity to take a stand.

This film was made by students from Oaxaca, Mexico and Ottawa, Canada during an AYV visit to Ottawa, Canada. The students saw that their film-making group was incredibly diverse and represented seven countries among the seven team members. This inspired them to create a film which represented the diversity they saw in their group and reflected the diversity of Canada as a whole. The students profile the diversity of their group while explain why people came and come to Canada, and what they achieve there. The highlight of the film is that the students realise that Canadian people from all cultures come together in peace and work together to create a multicultural and happy environment in which to live.

In our group we experienced what students have on teachers and how it reflects the students' performance and motivation in the class. Students should be more aware of their attitude towards their education. We chose to make a youth video about expressing the relationship between the student and the teachers. To portray the message, we interviewed teachers as well as students about one's feeling about the other individual. In the beginning of the video we introduced the topic in the terms of the student's point of view in a school scene. We started with students’ opinions on general school questions, in order to obtain the students' attention on the video's subject. Afterwards we obtained information on teachers' reflections on how important their job and their relationship with each other. In the program we used transitions; we also filmed the hallway scene on a hand held device for an aspect from a student. As a group we wanted it to be cartoonish so it would look flamboyant. The beginning and the end stand out in our film the most. We want others to see that they are a part of it. And we want to see improvement in students. The audience should feel that they should change for the benefit of the teachers, their peers, and most importantly themselves. We all learned how to use the Adobe Premiere program, how to use a camera, and how to interview people. Relating to our topic we learned how students affect the teachers. We have learned the appreciation of filmmaking. One negative thing we can include is that the program repeatedly shut down, it made it difficult for the project to prosper in a way that we planned.

See how the Boston Globe launched a responsive web design and development on a large scale. The teams at Upstatement and Filament Group created a superb experience across multiple devices and browsers. With Adobe's design and web tools they reinvented a venerated newspaper brand and experience on BostonGlobe.com

Heifer International partnered with Bates Creative Group to publish World Ark magazine and catalog using Adobe Digital Publishing Suite. Heifer International allows people to invest in individuals from developing nations by purchasing livestock and equipment for them. In this app of the week video, Teresa Demel shares a story of a village in Bangladesh that benefited from Heifer International donations. In addition, she walks through the process of purchasing a cow for someone across the world.

CMO.com’s roving chief marketer, Steven Cook, caught up with Patrick Dolan, Executive Vice President & Chief Operating Officer of IAB, and Rob Rasko of 614 Group at the recent Advertising Week Experience in New York City. Here’s what transpired.

Learn about four intuitive new ways to sort and view your photos and other media in Photoshop Elements. The Media tab groups files based on whether they're photos, videos, audio files, PDFs, and more. The Places tab displays photos and videos on a map based on where they were taken. The People tab groups photos and videos based on who's in them, and the Events tab is great for viewing photos and videos based on vacations, parties, and other events.

In this movie, author Jan Kabili explains how to use albums in Photoshop Elements to organize your photos. Jan focuses on how to create albums, how to add photos to an album, and how to organize photos within an album.

Performing repetitive tasks, such as: converting a group of images into a specific format is tedious, let Infinite Skills author Andy Anderson take you through the paces of Photoshop Elements 11 new Action panel.

It happens all the time: You take several photos of a group of friends or family members, but there are closed eyes or funny expressions in each shot. Learn how to use Photomerge Group Shot to combine the best facial expressions and body language from a series of group shots to create a single perfect composite.

This film was created by a group of students who feel that success in education is too often linked to achievements in scientific subjects. This film makes a plea for the Arts, the so-called ‘soft subjects’ illustrating how without a solid creative foundation the world would be much diminished. Inspiration lies at the heart of this film as it tackles the centuries old debate of arts versus sciences. The film is very stylised and the participating students were involved in every aspect from commissioning original music to deciding on the lighting states as well as the sound, camera, scripting and editing of the film.

Join Nicholas Kwiatkowski, leader of the Michigan Flex User Group, on an Adobe Flash Platform and hardware interactions adventure. Discover how devices like Microsoft Kinect and the Arduino prototyping board can bring Flash into the physical world. In this session, you'll learn how to integrate your Flex and Adobe AIR applications with physical hardware for an impressive combination of technologies.

This public service announcement depicts the torment of bullying that a middle school girl repeatedly endures from the same group of mean girls. One day, it all becomes too much, and so she makes an attempt to end the pain for good.

A group project which was created with the idea of "gender identity" in mind. A classic spin on the old idea of "girls can do anything boys can do," this project show that not only can girls play football, but in some cases, they can play it even better than a boy can! The style of black & white video along with ragtime music, and title cards is meant to evoke the early silent film era.

Change the way you think about live video and social media to drive your business with the new P2P options available in the Adobe Flash Platform. Discover how the new P2P protocols (RTMFP) in Flash Player 10.1 can open new doors for video in your applications while significantly reducing your bandwidth costs. This advanced deep-dive session will guide you through the development process for integrating RTMFP Groups and Multicast technology. Topics will include ActionScript development techniques with Adobe Flash Builder, protocol (RTMP/RTMFP) connection failover, video publishing, and managing the peers within the group.

"Choice" shows that even though there are many different issues in the world, mostly all of them can be solved simply by citizens from neighboring cities, states, and countries being in contact with one another. Without propaganda, groups of ordinary people can work across borders and territories to make fundamental changes that even our governments can't make alone.

In this episode, you'll learn how to group animated elements together in Adobe After Effects CS5 to create a unified motion. This process is called Parenting. You'll also learn how to use Null Objects to group motion together.

In the tradition of Colombia’s Nasa indigenous people, Edilfredo’s mother buried his umbilical chord to honor Edilfredo’s first tie to Mother Earth. The challenges of violence an alcoholism in rural Colombia have strained Edilfredo’s close ties to the Earth and at 13 years old he began harvesting coca leaves for export an even considered joining an armed militia group. Edilfredo, who is now 17, has rediscovered his connection with the Earth and is working with the Indigenous Guard to cultivate diverse crops that nourish the human body, the indigenous spirit and the natural environment.

Six members of Adobe Youth Voices were given the task of creating a song and music video that addresses one of the main issues or concerns that they see within their own communities. After discussing and brainstorming several topics, the group decided to focus on stereotypes and created a song that sends the message: “Even though we are different, we experience many of the same struggles.” Their collaborative effort, along with their creativity and commitment to the project, produced an extremely well-put together video with a powerful message.

The idea for Food Wars developed from our young animators’ desire to examine the negative impact of gang violence in their community. Because the group wanted to examine the issue beyond the boundaries of their own community, they chose to use fruits and vegetables to represent two opposing communities. The animators used audio and video as well as real world props to create a short film that discusses their perceptions of gang violence and to offer a thought on the resolution of the violence.

Adobe Groups provides a place on Adobe.com where designers and developers from around the world can create a profile, connect with members of the community, join Adobe user groups, and do much more. Community Manager John Koch explains.

"The Power of One", is a video that was made to show people that it only takes one person to make a difference. It shows how people in a group are influenced by those around them, and will not stop something they feel is wrong for fear of being rejected by the masses. If one person decides to step up to take action against the wrong they are seeing, it can cause a chain reaction amongst the crowd to stop what it is they are doing. This also has an application in life around our neighborhood or any other communities that we are apart of. This concept can also be applied to youth to teach them how to change the way individuals think and react to public situations for the better.

Choose the Selection tool to select an object or group of objects or the Direct Selection tool to select individual paths or anchor points. Choose the Group Selection tool to select nested groups. Use modifier keys to add or subtract from selections.

Jim Geduldick, After Effects artist at Offhollywood and leader of the popular AENY user group, shows how the new features in After Effects CS5—as well as new 64-bit plug-ins from The Foundry—are being used in production.