As part of a promotion with the NBC network, ice cream giant Baskin-Robbins is creating several new ice cream treats timed for September 3 through October 27 to promote the new fall TV season. Popular sitcom Will & Grace will go where no gay-themed show has gone before, getting its own Baskin-Robbins flavor: Will & Grace's Rocky Road of Romance. The flavor includes the traditional rocky road ingredients of chocolate ice cream, almonds, and marshmallows (although one industry insider was prompted to scoff, "For that show, I'd have thought vanilla, with no nuts"). Other new Baskin-Robbins offerings in the promotional campaign include "Fear Factor Sundae" and the Ed-inspired "Stuckey Bowled-Over Brownie" as well as desserts created for two new shows: "Pralines 'n' American Dreams" and "Good Morning Miami Mint."