A 650-horsepower Dodge Charger and a Fiat 500 with a surf motif were among vehicles unveiled Friday by Chrysler Group’s Mopar brand that confident company officials predict will steal the spotlight at the upcoming Specialty Equipment Market Association trade show.

Engineer and design leaders at Mopar headquarters in Center Line showed off six modified vehicles with boosted performance, and exterior and interior parts and accessories intended to show average owners ways to set their vehicles apart.

Mopar President and CEO Pietro Gorlier said 24 Mopar-modified vehicles will fill 15,300 square feet of exhibit space at the SEMA show, considered the ultimate vehicle aftermarket show, Oct. 30 to Nov. 2 in Las Vegas.

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“It’s where we show the strength of the Mopar plan,” Gorlier told reporters.

“When you put this package together, it will really turn everybody’s head as you blow past them,” said Brian Rogos, accessories and performance senior manager.

Fiat 500 Beach Cruiser, with its West Coast culture feel of red aluminum wheels, widened by 8 inches in the front and back with old-school fender flares, with charcoal-colored matte finish, and a surfboard rack on the roof. The seats have red-and-white beach towel seat inserts.

Urban Ram, with Mopar headers, cold-air intake and performance dual exhaust that boosts the 392 Hemi engine to 470 horsepower. The blue paint scheme is accented by the Mopar stripe and the Mopar logo on the rear panel on the driver’s side.

Officers also showed pictures of the Jeep Wrangler Sand Trooper with a multitude of interior touches carried by massive 42-inch Super Swamper Bogger tires and a new 5.7-liter Hemi V-8 conversion kit pumping 375 horsepower and 410 pound-feet of torque.

“We are very much committed to respecting the DNA of every brand,” Gorlier said.

“Each car has its own soul. Each car has its own personality,” said Mark Trostle, head of SRT, Viper, Mopar and Motorsports Design.