The idea of this animation came from my own observations as a cyclic chain smoker. I wanted to comment upon how we (mostly women) consciously or unconsciously push ourselves to the max to conform beauty standards. Standards paradoxically constructed in an heteronormative, patriarchal society where “the socially constructed notion that physical attractiveness is one of women’s most important assets, and something all women should strive to achieve and maintain”1 keeps being the order of the day.