Media, entertainment to generate 4M jobs in India

Skilling is a major challenge, as well as an opportunity, as it can open new job prospects
The media and entertainment industry will be able to generate both direct and indirect employment of four million jobs in the next four to five years, according to a report.

The finding is part of the ‘CII-BCG Report Media and Entertainment – The Nucleus of India’s Creative Economy’, released at the CII Big Picture Summit 2017 on Tuesday.

The sixth edition of the Summit was themed ‘M&E: The Digital Takeover’, and organised by the Confederation of Indian Industry (CII). It brought together bright minds of industry leaders to navigate a successful growth path at a time when digital transformation, convergence of technology and disruptive ideas are changing the rules of the game, read a statement.

The report encapsulates the strong growth of the media and entertainment sector and the need to address large talent and skill gaps.

“The Indian media and entertainment sector has huge room for growth and can create four-five million jobs without much spending from public infrastructure. Digital platforms are proliferating and there are tremendous opportunity that never existed before – especially for creators, storytellers and technology providers,” said Chandrajit Banerjee, director-general of the CII.