A seven-year old boy, the face of famous footwear brand Dr Martens’ kids range, features in an S4C programme about his life this week

In his lateset venture Cai Roberts from Bodelwyddan stars in S4C’s Y Diwrnod Mawr (Big Day) on Tuesday, January 19 at 8.30am as part of the Cyw children’s programmes on the channel.

He said: “I’ve really enjoyed modelling for Dr Martens and I’m excited about doing some more when I’m older.

“I was the face of Dr Martens when I was only three years old and my pictures were across all the shops for everyone to see.”

Cai has a number of hobbies he enjoys when he’s not in school including his own scooter club which organises charity events. However his main hobby is Ska music which can be seen in his clothes, his boots and his unique dance moves.

Cai Roberts from Bodelwyddan

His Big Day sees him attend a gig to share the stage with well-known Ska band from Oldham, the Manchester Ska Foundation. The band travel across the UK to perform Ska music and Cai is their number one fan.

“I’ve also danced with the London Ska band Madness in the past with lots of people watching us. When I danced with them it was great! I love it!” says Cai.

The series follows a different child in each programme as they enjoy an important occasion in their lives.

Cai takes the camera crew to school at Ysgol y Llys, Prestatyn to introduce us to his friends and on a school trip, telling us his favourite subject is mathematics. Cai loves mathematics - especially the fun lesson in the school’s forest! His timing is spot on when it comes to the double your numbers game! We also see Cai at home showing us his unique wardrobe and variety of hats and Dr Martens.

Nia Ceidiog, creator and director of award winning Y Diwrnod Mawr said: “This series is full of stars and we have amazing Welsh speaking children in Wales and it’s been an absolute honour to film them for this show. They love being on Cyw.

“Cai is such fun, clever, talented and wise beyond his years. I love him to bits! It’s an aspirational show about children for children but adults will love it too!”