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Tag Archives: Clay Johnson

Left at the default, we create an economy of sensational notifications, with the brightest minds of our generation trying to figure out how to get us to click on the next command for our attention. Can you imagine what would happen if they were instead focused on providing us content worthy of it?

Information consumption also has a consumption chain, just like food does. Most news, for instance, comes from a set of facts on the ground, that get processed, and processed and processed again before it ends up on your television set boiled down into chunks for you to consume. But it also gets filled with additives— expert opinion, analysis, visualizations, you name it— before it gets to you. If this was food, a vegan would want none of it. They’d head straight to the data, to the source, to the facts, and try and get as much of that additive business out of their way.