Archive for March, 2014

Instagram is a photography app for mobile devices that allows users to take and edit photos using a variety of filters that give the photos a more artistic aesthetic. Once the exclusive domain of hip twenty-somethings, Instagram has dramatically increased its reach in recent years. A $1 billion buyout by Facebook cemented the app’s status as a major player, and since then its user base has grown to an impressive 150 million people. Make no… Read More

Twitter is a social media platform that, despite its huge popularity, is often ignored by marketers. In fact, almost two-thirds of marketers don’t use Twitter, a statistic of which savvy marketers looking for an untapped market will take note. While Twitter’s short-form content may seem like a limitation to some, it is actually an opportunity to create new content based on Twitter’s unique paradigm. Twitter users enjoy content that is short and to the… Read More

Posting your videos to your social media platforms is a great way to engage and build your base. Facebook has become increasingly video friendly as of late, with auto-playing videos and longer upload lengths allowed than YouTube. Let’s talk about some tips for maximizing the potential of your videos on Facebook. Uploading via Facebook First of all, even if you don’t upload through Facebook, Facebook will embed the YouTube player in the post, making it… Read More

In today’s share-centric and fasted paced internet culture, video is a critical tool that can be used to shape a brand’s identity. One of the main reasons for this is consumers’ preference for video content over text content. This isn’t to say that text is irrelevant in brand-building, but rather that video is changing how online consumers interact and respond to a brand; on the whole, users are much more likely to interface with and… Read More