About Us

The seedstock business offers only two important value propositions: Genetic Improvement and Customer Service. The owner/members of Allied Genetic Resources understand this as well as anyone in the genetics business, and that is why Allied works with this committed group in an effort to enhance both important areas. Chosen for their combined reputation for value and service, these producers truly understand that if their customers are profitable in the long term, they have the greatest potential to be successful as well.

We call this our “Full Circle” approach to the beef business. Valuable and ever improving genetics for the commercial beef industry is the foundation. Built around profit potential and simplicity, the nearly 80 independent Allied owners design, build and then service genetic products that set the industry standard for value. In all, more than 6000 commercial bulls will be marketed by this group with a coast to coast spread of suppliers and customers. With multiple options for designed, composited and purebred seedstock developed in nearly every production environment, you can be assured of consistent supply backed by years of successful experience breeding and marketing genetics.

Once the foundation is secured, crucial customer services set our business apart. Allied is designed to work with the customer base of our owner/members. Without advanced service, selected genetics can still fall short of expectation. Everyone involved with Allied Genetic Resources is committed to making sure the customer comes first, maximizing the opportunity to benefit from good choices and quality relationships. Commercial producers all across America are choosing to work more closely with the Allied team because they know we work for them. Whether it is accessing genetics designed for your program’s success, assistance with proven commercial marketing options, strategic alignment with the beef business, or even developing long term strategies, the simple mission of Allied staff is commercial customer success.

Marty Ropp

CEO, Business Development Specialist

Marty Ropp is founder and executive officer of Allied Genetic Resources. Originally from Normal Illinois, the
current home office of Allied, Marty grew up in the swine seedstock business but left Illinois in 1982 to pursue
his college education in Kansas. There, he received a B.S. from Kansas State University and followed with a M.S.
from the University of Missouri. Marty also coached the Livestock and Meat Animal Evaluation teams of the University
of Missouri during his five year teaching tenure there. He then held positions as University Extension (Regional
Livestock Specialist) for the University of Missouri, and then Michigan State University before coming to the American
Simmental Association in 1998. For 12 years and most recently he served as the Director of Field Services for the
American Simmental Association located in Bozeman Montana. In addition to coordinating the commercial marketing,
seedstock marketing and field staff services of the association, he coordinated and grew the long running ASA Young
Sire Evaluation Program.

Shortly after moving home to Illinois five years ago, Marty founded the Allied Genetic Resources business. With more than 60
owners specializing in the production and marketing of SimAngus, Simmental, Angus, Red Angus, Gelbvieh Balancer, and now
Shorthorn commercial bulls, Allied is one of the largest coordinated seedstock businesses in the US, marketing nearly 6000
bulls annually. Allied currently has five full time employees and is focused on customer service opportunities for the
commercial customer base of its ownership. It is designed as a support business for these independent producers, enabling
them to offer value added options not easily available to them as individual producers. The commercial customer base of the
Allied ownership is around 3500 producers with nearly 600,000 commercial females.

Even though work is his primary occupation and hobby, Marty does find time to do a little hunting and fishing during his travels.
He also very much enjoys the time he spends working with educational and youth livestock programs.

Clint Berry

Commercial Marketing Specialist

Working as a Superior Livestock Representative, and heading up a SLA Rep Team strategically located across the country, Clint Berry leads Allied's efforts at capturing the value of our bull customers' feeder cattle and commercial replacement females. His efforts provide broader marketing and customer service options for our customers.

Clint is a fifth generation cattleman, whose family operates in southern Missouri and west Texas. His experience within the industry includes steps along the entire supply line, providing the advantage of a wide angle vision of how beef moves from the pasture to the plate. Clint worked as an inspector on the kill floor for IBP (now Tyson) in NE, was a pen rider for Prairie Livestock, Inc in MS, and developed a Red Angus seedstock program and customer base in MO. Prior to joining Allied, Clint served as Commercial Marketing Director of the Red Angus Association of America, working with commercial bull customers, seedstock suppliers, feedyard partners and industry professionals. He graduated from Missouri State University with a BS in Animal Science and stays active in the industry by serving multiple cattlemen's associations including NCBA, TSCRA and MCA.

By partnering with Superior Livestock Auction, Allied provides our customers with:
- Greater access to the industry's largest livestock market with nearly three decades of setting the bar for price discovery
- A marketing team that understands the value of the genetics our customers have invested in from the Allied owners
- Access to buyers aggressively searching for top quality genetics in load lots
- A highly reputable and proven marketing source focused on the success of both sellers and buyers

If you're looking for a way to differentiate your cattle from the average, contact Clint & his Rep Team today to take advantage of the industry's largest livestock market and capture the value of your genetically superior cattle.

Julie Murnin

Communications Coordinator

Julie Murnin of Huntley, Montana, serves as Communications Coordinator for Allied Genetic Resources. She works closely with owners on
program branding and promotion, as well as promotion of the Allied organization.

Julie brings a wealth of knowledge in advertising, promotion and graphic design to the Allied staff and owners. A 2004 Agricultural
Communications graduate of Texas Tech University, Julie has worked in the purebred seedstock industry for the past 11 years. As
owner of a freelance graphic design company, Julie works with customers nationwide and across many breeds; doing so for the past
nine years. She extends her dedication and experience to Allied and its owners.

Andrew Conley

Southern Marketing Representative

Andrew Conley is joining the Allied Genetic Resources team heading up our marketing efforts in the Southeastern United States. Growing up in Georgia as a third generation cattlemen Andrew brings the experience customers have come to expect from the Allied Team. After attending ABAC, a junior agricultural college in rural Georgia Andrew completed his education at Georgia Southern University majoring in business.

Fifteen years of ranch management and herdsman positions has developed him into a seasoned stockman with an outside the box approach and abstract thought process.

Most recently Andrew has been responsible for developing and managing one of the nations premier Brangus and UltraBlack programs growing their total annual inventory by four times during his nine year tenure. Along with herd expansion Andrew helped to perpetuate the program to new standards for the Southeast setting records for annual bull sales along with hosting their breeds highest averaging sales eight consecutive years in a row.
Andrews's passion and desire to be one of the southeast's premiere stockman is accompanied with being one of the regions up and coming auctioneers. Since 2005 he has been calling sales across the United States working with several different breeds. He takes his stockman approach to the block and is passionate about intertwining marketing and production for the greater good of both seller and buyer.
Starting in 2016 Andrew will be working with Allied staff member Clint Berry as a Superior Livestock Auction representative promoting marketing efforts to Southeastern customers. From advanced production insights to marketing concepts call Andrew today to discuss opportunities for adding a new dynamic to your program.

Rocky Forseth

Rocky Forseth is a third generation cattleman. His grandparents homesteaded in Northern Montana, and for twenty years the family raised registered Polled Hereford cattle, they had one of the first on-the-ranch bull sales in the state. In the early 1990’s they turned the family operation commercial and began producing crossbred cattle. Growing up, Rocky particularly enjoyed evaluating the bulls and genetics used in the operation. This gave rise to his interest in genetics that increased profit,, eventually SimAngus cattle were added to the cowherd. Today, he and his family run SimAngus exclusively.

Rocky attended Montana State University where he graduated with a degree in Animal Science and Livestock Management. He had internships at Basin Angus Ranch, Reyher Embryonics, served as a State FFA Officer and, was a member of the 2010 Collegiate Livestock Judging Team. Upon graduation, Rocky went to work for Leachman Cattle of Colorado. There, he was Herdsman for two years and subsequently worked in Sales and Customer Service. Rocky is also a representative for Superior Livestock Auction.

Beef cattle production has always been an interest and passion of Rocky’s, but some others include hunting, fishing, horsemanship, and most notably, spending time with his wife, Anna.

Great partnerships are defined as mutually beneficial relationships that bring both value and strength to each of the participants that they might not enjoy alone. The beef business is full of opportunities, but none of us in this segmented industry can easily maximize success without the help of trusted partners. The Allied business offers a menu of service options to the commercial customers of its many seedstock supplier owners. High reputation partners are key to making these services available and valuable. Just as with the list of Allied ownership we know you will find our growing cast of industry partners a powerhouse and high reputation group built around offering the best products available to the commercial beef industry.