Organizations that invest in analytics don’t always see the returns they expect.That isn’t because the analytics they do is bad. It’s surprisingly challenging to take even good analytics and use it to drive organizational change. People often blame culture for that problem, and they’re right. But culture is notoriously hard to change.

Watch this video by Gary Angel, CEO & Founder, Digital Mortar, that focuses on a different kind of look at the analytics lifecycle to show how organizations often miss opportunities to do analytics that will actually make a difference. It shows how to make analytics more strategic, more customer-focused, and more germane to executive interests.