ABOUT HONEST SEO

Due to the commercial nature of the web and self interest
of marketers it is difficult to get marketers to come together on a solution
to help people out. This paper was designed to help consumers learn about
SEO without being attached to any centralized body.

Where did the Idea for this Site Come From?

The world wide web was successful only because it was organized to
be a free database of information with no central power. Had Tim
Berners-Lee decided to keep the web for himself or place his own
proprietary profit making system at the center of it the web would have
never took off.

The single biggest problem with SEO organizations is that financial
restrictions and/ or greed driven marketers prevent them from being
honest and open.

Many SEO marketers make more money for their services because people
are afraid to hire some of their competitors. Some people push random
quality assurance tags, but as they relate to the SEO industry they
are frequently “just a marketing angle.”

You should use your best judgment and research before you hire an SEO.
While this list of ideas and questions is not all-inclusive, feedback
to help improve this site can be posted on the associated weblog day
or night.

The Focus of this Paper:

This paper will not review any specific SEO firms because if it did
then it would be biased promotional crap like much of what else is available
on the market – and thus far the market has proven that this does
not work. This is simply a free guide of questions you should ask yourself
and your SEO firm before spending a dime.

This site will have no sales pitch and no SEO preference. These are
simply questions I wished I would have asked myself before I bought
SEO services from a questionable SEO firm a longtime ago.

Some SEOs are Great

Not all SEOs are bad. There are many honest and hardworking
SEOs who provide exceptional value to their customers. Unfortunately
the ratio of effective quality SEOs to the number people claiming to
be SEOs is low.

If you shop for SEO services by price you are likely to get
scammed. Quality SEO services are not a commodity.

These questions will hopefully help you save time and money by making
sure you buy quality SEO services with your first SEO purchase.

SEO is a Small Part of Running an Online Business

Many sites believe they can exclusively depend on SEO as a business
model. These sites are also the ones which are typically hurt the most
when search engines make significant algorithm changes.

Do not design your site and business model exclusively around
search engines. Create a useful site for visitors which also
is well coded for proper search engine placement.

If SEO is your entire business model you may want to change your business
or you need to be prepared for extreme risks. Good businesses also develop
brand and other intangible assets which enhance the value of their business.