What’s wrong with this marketing picture

Would you like to get better results tom your marketing? I’m sure you would.

You see most business owners rely on marketing through Facebook, Twitter, and email to make more sales.

Here is where most businesses drop the ball.

Instead of helping the customer to choose you over your competitions, you are just telling them “click here and buy.” It’s like telling someone you just met, “Hi my name is Angel, lets got to bed.” It’s not going to work, they are not going to buy from you.

2 reasons why they don’t buy from you

They don’t want it.

Sometimes there’s not a lot you can do about that. If they don’t want it, they don’t want it.

They don’t trust you

You can do a lot about this.

I know it’s hard to turn off the “business owner” hat. I know because I’ve been there and if you read my blog you will see a few post about marketing.

Once inside you account, you want to create 1 welcome email for those who sign up to your email marketing list, at least 4 follow-up messages to be sent automatically at specific dates after your new customer have enter your email marketing list. Then you want to copy and paste the email signup form provided to you by Aweber in your website, last you want to ask your current clients, friends and partners to signup to your list.

Picture one client that needs your help and publish something helping him or her.

Start with email because is cheap and effective but you can integrate text marketing as well. But whatever marketing strategy you end up implementing, do your best to automate all if not the majority of the process. The ideas to to free yourself from task that can be automated with tools, some of them free.

You should always do the following

Collect email address in your website

Implement a results driven follow-up sequence

Add voice and text messaging to you marketing

Create a landing page for each of your product and services with traceable links and phone numbers or codes

Give them a reason to act now

Ask more questions to know your customers better

I promise you, if you do all the above your sales will soar, and if you automate your process you will have more free time to do whatever you want.