JWT London has launched a new, action-packed Shell spot hitting cinemas across the UK. The Hollywood-blockbuster-style film shows a shape-shifting creature (representing engine gunk and corrosion) pursuing a car fuelled with Shell V-Power Nitro+. As the drama builds, the car constantly out-performs the amorphous creature, staying ahead by evading its relentless attack at every step.

How long should my tweet be? Or my blogpost? Or my headline? What is the ideal social media post length? I ask this question a lot. It seems that others do, too. Our first take on coming up with the ideal length of all online content proved quite useful for a lot of people. I’d […]