Work it over and over until you can find clarity with your branding message. Once you can pinpoint with clarity what makes you unique, valuable and worthy, you can leverage this to proactively reach your goals. So what niche do you want to own?

Here are five ways you can become discovered as you start your journey of self-discovery!

1. Be genuine and 100% you

Be confident in what you can offer and stick to that ‘message’ as you should live and breathe your brand. This doesn’t mean you just turn it on during an interview or business meeting, but focus on your brand, who you are 24/7. You may struggle at first, but take a step back and look at this from the perspective of you as a whole person. This will help you create the credibility and trust needed because your brand will be a reflection of the true you.

People are attracted (or buy from) people they trust and like. Put some personality into your brand and the likeability will be there too!

2. Communicate and support your brand

Everything about you needs to communicate and support that brand positioning. Connect with like-minded individuals, join relevant groups, and customize your profile to reflect your message. Think key words and think about how you want to be found.

Be proactive and offer advice or share articles that support your message. You don’t need to author a new book, rather share or comment on what is already out there.

3. Position yourself

Position your personal brand so that you are perceived as the best logical choice by including the key elements in your LinkedIn profile.

Utilize the sections ‘above the fold’ to describe your brand. This includes your headline, contact info, opening statement in the summary section. And don’t forget a professional photo! Branding key words should be represented in all parts of your LinkedIn profile.

4. Manage your brand message

Manage your ‘personal brand’ as it’s critical you remain active and contribute and support what your brand represents. Some tips include:

Actively participate(daily) on LinkedIn: Offer advice, share content and use the “Give 10X more than you ask for” rule. You will attract the people you want!

Start discussions in relevant groups

Comment and share on topics that align with your brand or personal opinions

Post status updates with helpful advice, links and/or re-share other posts from people you respect.

Consider starting your own group

You will soon start to find people are coming to you asking for your opinion, thoughts and more! You are creating a niche of expertise one day or post at a time.

5. Keep Your Brand Fresh

Like joining a gym, it’s wise to mix up your exercises occasionally. This will keep you current, relevant and avoids a static profile that will start losing attention, ranking and so on.

Your brand should evolve over time as your goals, focus and career changes. The key is to have clarity in who you are while maintaining consistency with your messaging.

So what will your brand look like? Choose a few steps and get started today!

A self-driving Uber SUV struck and killed a pedestrian in suburban Phoenix in the first death involving a fully autonomous test vehicle — a crash that could have far-reaching consequences for the new technology. The fatality Sunday night in Tempe was the event many in the auto and technology industries were dreading but knew was inevitable. Uber immediately suspended all road-testing of such autos in the Phoenix area, Pittsburgh, San Francisco and Toronto.

President Donald Trump’s new lawyer once argued that sitting presidents can’t be indicted, a key constitutional question facing special counsel Robert Mueller’s team. Trump’s pick of longtime Washington lawyer Joseph diGenova drew attention because he has aggressively argued in television appearances that the FBI and the Justice Department are framing the president. “Nobody should underestimate the upheaval that a prosecution of the president would cause,” he wrote in a March 6, 1997 piece published when independent counsel Kenneth Starr was only investigating financial irregularities in the Whitewater scandal and Clinton’s affair with a White House intern had not yet come to light.

Former FBI Deputy Director Andrew McCabe was fired on March 16 — two days before his retirement. Now McCabe may not be able to receive his pension benefits for at least five years. A pension is a defined benefit retirement plan most commonly seen for US government employees, in which an employee contributes to the plan during their tenure and an employer guarantees a post-retirement payout.

Few investors can match the track record of investing performance that Warren Buffett has achieved, and longtime shareholders of Berkshire Hathaway (NYSE: BRK-A)(NYSE: BRK-B) know firsthand how successful long-term investing can result in life-changing wealth. Buffett would be the first to tell you that Berkshire has seen extraordinary returns over time. As Buffett describes it, "Stocks surge and swoon, seemingly untethered to any year-to-year buildup in their underlying value." The result is short-term price randomness for stocks, and investors can have no confidence that the price of a stock in the market will bear any connection to its intrinsic value at any given time.

The biotech industry is well known as a minefield for investors. For a company to succeed, it needs strong compounds or proceedures that make a difference in treating or curing diseases, and it needs the financial backing to see its products through clinical trials to eventually reach the market. Keith Speights (Celgene): It wasn't too long ago that Celgene was a darling in the investment community.

Medicare provides essential support for millions of older Americans in protecting their health. Recently, concerns about the potential for fraud and identity theft led the Centers for Medicare & Medicaid Services (CMS) to come up with a design for new Medicare cards. To provide complete and accurate information, you'll find answers below to some key questions about the new Medicare cards and how they'll affect you.

Bitcoin (BTC-USD) and most other cryptocurrencies had an extremely volatile weekend. Here's a rundown of today's cryptocurrency prices, the news item that caused this weekend's drop, and the comments that triggered the rapid rebound. As I mentioned, most cryptocurrencies are in positive territory on Monday, with all of the top 10 higher.

Driving the surge was the announcement of a transaction with fellow gold miner Hecla Mining (NYSE: HL), whose stock tumbled more than 10% on the news. Klondex Mines announced that it has agreed to be acquired by Hecla Mining for $462 million in cash and shares, representing a 59% premium to its trading price over the past 30 days. Under the terms of the deal, Klondex investors may elect to receive either $2.47 per share in cash or 0.6272 of a share of Hecla, subject to proration.

Through its John Deere brand, Deere & Company is a leading manufacturer of agricultural, construction, and forestry machinery. Deere & Company shares have surged about 45% over the past year, significantly outpacing its industry peers. Region wise, equipment net sales increased 24% in the United States and Canada, and 33% in the rest of the world.

Shares of a software company that bought assets of Hewlett Packard Enterprise (HPE) toppled more than 50 percent on Monday after the company cut its revenue forecast and its chief executive resigned. U.K.-based Micro Focus International said it now expects revenue to fall anywhere between 6 and 9 percent for the twelve months ending October 31, 2018, significantly lower than the 2 to 4 percent decline it predicted in its interim January results. This was due largely to "one-off transitional effects" of the firm's $8.8 billion takeover of HPE's software assets last year, and issues associated with the implementation of a new IT system, Micro Focus said. HPE was formed in late 2015 as a result of the split of HP into two companies.

A few weeks ago, one of the members of the Russian government turned to President Putin and asked, “Vladimir Vladimirovich, well, what will happen to me after March 18?” He asked his question in the presence of other ministers, and the upcoming elections were certainly on all their minds. According to my sources, Putin smiled his usual sly smile and replied, “Well, why, even I do not know what will happen to me after March 18.” Everyone there understood that the minister had made a terrible mistake. You cannot publicly demonstrate weakness, and you cannot ask Putin about your future.

It looks as if CenturyLink's (NYSE: CTL) integration with Level 3 Communications will get a jump-start, as COO and former Level 3 CEO Jeff Storey will replace CenturyLink's current CEO Glen Post III sooner than expected. The news is a bit of a surprise that could signal either positives or negatives for CenturyLink.

It's hard for a $250-billion-plus business to change its stripes, but Royal Dutch Shell's (NYSE: RDS-A) (NYSE: RDS-B) has done a rather incredible job over the past few years transforming the company into one of the most compelling investments in the

During 2017, Airbus (NASDAQOTH: EADSY) outpaced perennial rival Boeing (NYSE: BA) in the annual race to sell the most new aircraft. Airbus captured 1,109 net firm orders last year, compared to 912 for its American rival. By contrast, Boeing had a more balanced order mix, with 745 net orders for the 737 family and 167 net orders spread across its four widebody aircraft families.

When Stormy Daniels offered to pay back her Trump settlement, she was proposing that by paying back the money, she should be allowed to talk. In many ways, that sounds reasonable, since the money was for silence, even though today her story would surely be worth millions. At some point, most of us have experienced wanting to go back to square one, to undo something we’ve done. Usually, only one side of the deal has buyer’s remorse, and that means the deal will stick. Still, you might be surprised how many times transactions are undone, with both parties agreeing to go back. Sometimes a court compels it. What about the taxes? Anytime you see a previously concluded deal unravel and go back to square

Landing a job interview is a crucial step on the road to getting hired. But if you're not careful during that initial meeting, you could ruin your chances of scoring the role you've been vying for.
Now, there are plenty of mistakes you might make that

Facebook Inc (NASDAQ:FB) is a great American company which is in headline crisis mode. For a while now, FB stock sporadically comes under pressure over data impropriety. Case in point this morning we learned of yet another situation where Facebook account data were misused.

Oracle Corp. (ORCL) stock fell 0.59% to $51.95 in Monday's regular-hours trading session. With earnings on deck for Monday after the close, can the stock reverse its woes and head higher? With Oracle's 52-week highs about 3% above current levels, investors could push Oracle stock to new highs should the company report impressive numbers, TheStreet's Jim Cramer said on CNBC's "Stop Trading" segment. After the Facebook Inc. (FB) news from over the weekend -- and the stock's 7.5% decline on Monday -- stock market investors need a more positive data point to focus on, he said. Could that come from Oracle? If its results are good, perhaps it can, reasoned Cramer, who also manages the Action Alerts

Investors looking for ways to profit from this potentially huge opportunity have their pick of major technology companies that are dabbling in the space, but if you're interested in a small-cap stock that's in the middle of transitioning its focus from mobile to the IoT, take a good look at Skyworks Solutions (NASDAQ: SWKS). In fact, Apple is its biggest customer, accounting for about 40% of Skyworks' top line.

Micron Technology Inc. has a lot to live up to with its earnings report this week. In the past two weeks alone, five analysts have raised their price targets on the shares. Nomura set a Street-high $100 target on March 12, arguing that DRAM pricing trends are set to improve in the second calendar quarter and that Micron is in the early stages of a major break higher.

In case you haven't noticed, lending rates are historically low and growth stocks are in demand. With this in mind, we asked three Motley Fool investors to name growth stocks you should consider buying and holding for the next 50 years if they want to rack up some serious profits.

Shares of Geron Corporation(NASDAQ: GERN), a clinical-stage biotech developing a cancer therapy, popped this morning after the company included a pipeline update with its fourth-quarter earnings report after Friday's bell. The improved outlook for imetelstat has pushed the stock 28.8% higher as of 11:29 a.m. EDT on Monday. After losing $27.9 million last year, Geron Corporation finished December with $109.2 million in cash and marketable securities.

Here are 5 stocks added to the Zacks Rank #1 (Strong Buy) List today:
Covenant Transportation Group, Inc. (NASDAQ:CVTI): This company that provides truckload transportation and brokerage services has seen the Zacks Consensus Estimate for its current year