— Scroll above to see more images LOUISE FILI HAS CREATED identities for hordes of restaurants, designed packaging for Williams-Sonoma, and redesigned the actual Good Housekeeping seal of approval, so it’s hardly surprising that she is attuned to culinary pursuits: “Having grown up in a family of Italian immigrants, I was taught the importance...

— Scroll above to see more images FOR TINA ROTH EISENBERG, who has run her seminal design blog out of New York since 2005, making her favorite dish meant reaching out to her homeland: “For a second, I was afraid the cheese and white wine would separate. I called my sister in Switzerland for...

— Scroll above to see more images PETER BUCHANAN-SMITH in a rarefied world, making elegant lookbooks for Isaac Mizrahi and pared-down packaging for Philip Glass. But his preferred cooking method is very down-to-earth: “The preparation itself is what I love most: selecting wood, chopping wood, making a blazing fire, poking the fire, blowing on...

— Scroll above to see more images HAVING WORKED WITH the likes of star restaurateur Keith McNally, it seems as though Mucca founder Matteo Bologna would be right at home in the gastronomic world. Nope. “I was deported from Italy because I don’t know anything about soccer and I don’t cook,” Bologna jokes. “This...

— Scroll above to see more images AS DESIGN DIRECTOR of the New York Times website, Khoi Vinh has set the standard for extending print publications to the online world. He draws a parallel between cooking and learning how to design and code on the web: “A little bit of knowledge and skill...

— Scroll above to see more images APPLE CREATIVE DIRECTOR Alan Dye thinks his design and cooking practice have plenty in common: “Design to me has always been about a plan for action. And in this way, cooking is very similar. You always start out with a problem to solve, but how you push...

— Scroll to see more images. WHAT WAS MORE interesting to us than the fact that it’s a marijuana package is the idea of how you can deal with branding strategies in different ways, breaking loose from the swollen language brand managers use. Marketing concepts eliminate anything that differs from the values they...

— BECAUSE MARIJUANA is illegal, smokers currently tend to appropriate the packaging of readily available, mass-produced products: Altoids tins, film canisters, hollowed-out pens. As these packages have been co-opted by marijuana smokers, we thought, “Why should we impose a new package?” There’s a whole ritual and tactile experience that goes with smoking, and...

— OUR DIRECTION is essentially about preserving the spirit of buying pot illegally. The rituals and customs of scoring a bag of weed are so ingrained in pop culture that to ignore them simply because marijuana is legal seems to do a disservice to decades-old pot culture. The brand is built around a...

— Scroll to see more images WHEN WE WERE thinking about building packages, our thoughts went back to the old days, when smoking cigarettes was popular in the upper classes and ladies carried cigarette cases. These days, everyone uses cases for products such as iPods, cell phones, and so forth. In this sense,...