What Every Company Needs From Their Marketing Professionals

Today, every company that’s serious about sales and revenue must have a clear marketing strategy. A strategy alone, however, is not enough. There have to be people around to skillfully execute the tactics required to pull off that strategy. According to Digital Marketer, these skillful marketing professionals must have the following eight skills to help their companies compete in the modern business era:

Leverage New Media Channels such as Facebook, Google, YouTube, and Twitter to acquire new customers, clients, or patients

Architect “Conversion Funnels” that seamlessly and subtly convert strangers into leads, leads into customers, and customers into raving fans