My First 50 Days as an Entrepreneur

V.Bharathwaj, till recently was the global Chief Marketing Officer of 24/7 Customer, a leading BPO company. He left his plush corporate job and took the deep dive into entrepreneurship by founding ‘MyndGenie Systems’ earlier this year. MyndGenie provides emotional wellness management to create, improve and sustain emotional wellness. It is done through self empowerment of working professionals, students and sports professionals.

The first 50 days have moved at a terrific pace it is hard to believe that it is only 50 days and not 250! Moving from a global senior executive role in a 10,000 plus people company to starting from nothing, the journey has been exciting. In the last 50 days I left my job, shifted my base back to India with my family, left the industry that I have been with for over a decade, and started a venture in a space that is unheard of- emotional wellness management. The pace has been terrific, the lessons interesting and the future open and full of opportunities.

Having survived the first 50 days, here are some of my observations, suggestions and lessons, in no particular order or structure:

Dealing With Nothingness

So where is your office? Hmmm… Indiranagar Coffee Day, sometimes Cox Town Coffee Day. While my search for a new office space is on, the advantage of the Coffee Day outlets is unbeatable for meetings. Felt weird especially after basking in the comfort of a corporate life. No company name, not a registered company (it took much longer than I expected), no employee, no office, no website, no tangible product. It was all about the idea and what can come out of it. The first challenge came with the name. Over 200 plus names and we were not yet there. If the name was good the domain was not available or the Twitter handle was not there or the name in Facebook/YouTube was not available. And 11 days later, one afternoon the name struck- MyndGenie and everything was available. Phew!