http://5601-blogs-nvidia-com.voxcdn.com/wp-content/uploads/2012/03/downtown-Austin-650x350.jpgThis week I‚??m participating in the interactive portion of SXSW (http://sxsw.com/), and doing my part to help keep Austin weird (http://en.wikipedia.org/wiki/Keep_Austin_Weird).

With over 20k attendees, dozens of panels and events taking place simultaneously, SXSW is like the hipper and cooler CES.¬* Seriously, check out this schedule (http://schedule.sxsw.com/2012/). ‚??South by,‚?? as the kids much cooler than I are calling it, is the epicenter for all things digital, music and film.

I had the chance to speak on a SXSW panel titled ‚??Social Media in the Underground World of B2B.‚??¬* It was half as ominous as it sounds, and twice as educational . I joined panelists from Cisco, IBM and Xerox to talk about how we use social media to connect with employees and fans.

Rather than summarizing our discussion myself, I thought it would be fitting to share some tweets from audience members who attended the talk.¬* Check out their thoughts, and if you want to learn more read the summify stream here (http://storify.com/cbasturea/b2b-sxsw2012?awesm=sfy.co_gTr).

And make sure to check out our previous SXSW blog post for details on where you can find NVIDIA‚??s Quadro (http://blogs.nvidia.com/2012/03/taking-austin-by-the-horns-at-sxsw/) team in and around downtown Austin, Texas.