Our Inventory of New BMW Models Offers a Refined Experience for Any Driver

For Seaside and Watsonville drivers, the range of models available at BMW of Monterey sit at the meeting point of upscale luxury and purpose-built performance. With our wide variety of models and helpful staff to help sift through them, area customers find it easy to choose a BMW that matches their exact expectations.

Regardless of the model, the BMW you choose will benefit from decades of precision engineering that led up to the brand's current lineup. Turbocharged engines, fine-tuned chassis, premium interior materials, cutting-edge technology, and more make refined automotive experiences out of the BMW models at our dealership. Still deciding which luxury performance sedan is right for you? Check out the BMW 3 Series vs. Audi A4 vs. Mercedes-Benz C-Class model comparison page to see how each sedan stacks up side-by-side.

When you're ready to start the search for your ideal BMW, speak with one of our sales representatives. They have a thorough knowledge of BMW's models and can assess your priorities to recommend the best ones. You can take your models of interest for test drives to try out features, capabilities, and comfort. Whether you're interested in a spritely sedan like the 3-Series or 5-Series, or a conveniently capable New BMW SAV like the X1, X2, X3, or X5, our sales team can help you find the specific vehicle that suits your needs. Not sure which premium SUV will suite your needs? View an in-depth side-by-side comparison of the New BMW X3 vs. New Audi Q5 vs. New Mercedes-Benz GLC-300.

Customers from Salinas and Santa Cruz can also begin the search for a new BMW with our online inventory, where every new vehicle at our location is listed.

Benefits of Purchasing or Leasing from BMW of Monterey

At BMW of Monterey, every customer gets personal care throughout the financing process . Our team will pay attention to your specific needs and help you find a lease or loan option that caters to them. We've tailored our process from application to selection to provide a low-stress experience. We'll crunch the numbers and communicate with our trusted lenders to make sure you get the rate and monthly payments you prefer. Plus, we'll make sure you get the benefits of any incentives you may qualify for.

What Makes BMW the Best Luxury Brand?

BMW has built itself on a heritage of athletic performance, with luxurious comforts, through all models. The distinctive design is sure to turn heads, inspire envy, and of course make you the talk of the town. As if BMW vehicles weren't appealing enough, BMW has created vehicles that combine superior fuel efficiency with powerful performance. You can do your part for the environment, while still looking the part. Still unsure which luxury brand is right for you? View our BMW vs. Audi vs. Mercedes-Benz model comparison pages to evaluate each brand side-by-side.

Why Should I Drive a BMW?

If you're a fan of an exhilarating drive, with powerful acceleration, nimble handling, then a new BMW vehicle is the right choice for your life in Seaside. There are several options to choose from when it comes to your next luxury vehicle, but once you see the high-quality and premium features of each and every BMW car and SUV, we promise you'll fall in love.

Can I Afford a New BMW?

You deserve to have the BMW car or SAV you've been dreaming of, and with personalized financing options and affordable lease deals, getting your new BMW is easier than ever in Salinas. You don't have to shop around to get the best deal, when all you have to do is visit us at BMW of Monterey. We have a full selection of new BMW models like the popular 3 Series, 4 Series, 5 Series all the way to the X5 SAV.

Experience the high-quality performance of the full BMW lineup of new models today in Santa Cruz. Our online inventory is open to browse, so shop at your convenience, and once you're ready, schedule a test drive! Our team has the years of experience and knowledge to get you the high-powered BMW vehicle you want, for a price that you need for life in Watsonville.

WARNING: Operating, servicing and maintaining a passenger vehicle can expose you to chemicals including engine exhaust, carbon monoxide, phthalates, and lead, which are known to the State of California to cause cancer and birth defects or other reproductive harm. To minimize exposure, avoid breathing exhaust, do not idle the engine except as necessary, service your vehicle in a well-ventilated area and wear gloves or wash your hands frequently when servicing your vehicle. For more information go to http://www.p65warnings.ca.gov/passenger-vehicle