(Video) The Last Advertising Agency On Earth

03/23/10

Piers Fawkes

6014 articles

Piers Fawkes is the founder and CEO of PSFK, leading retail & business intelligence platform, founder of Retail Innovation Week and co-founder of Wallkit. Piers is considered a trends and innovation expert and is called to provide talks around the topics of the reports that he and his team publish every month. He has provided hands-on advice to future-forward brands including Apple, Facebook, Google, Nike, Red Bull, Samsung and Target.

Ad urges creative professionals to wake up to the emplyment changes they face.

This cheeky ad from the FITC to promote their forthcoming Design & Technology Festival looks at the death of the last advertising agency. Readers have probably heard many of these reasons but the point is to make creative professionals wake up to the employment changes they face and retool, relearn and retrain.

In this episode, listen to the Fleur Marché's founders explain how they parlayed consumer insights from their work at Goop into a luxury-oriented online-only business helping women address commen issues like anxiety or insomnia with research-backed, trustworthy CBD products

Explore how three retailers are going beyond the point of transaction by dedicating store space to on-site services, introducing shoppers to different activities and skills related to their product mix

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