Jamie Hewlett for Absolut London

Hewlett’s design is a take on London’s style and fashion pioneers over the past 200 years. Set against a familiar London backdrop, featuring iconic buildings such as St Paul’s Cathedral and the Gherkin, the illustration features seven characters, including the 18th century dandy, the pinstripe gent, 60s chick, punk and 80s casual.

The Absolut London edition will go on sale at Selfridges and Harvey Nichols in the city on March 1 (retailing at £20.99).
Absolut is also offering people the chance to win one of 50 bottles in a competition held via Instagram. More details are online atfacebook.com/absolutuk.