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We want to inform all of our Jobs in Pods clients that beginning in January of 2013, the cost of our YouTube jobcasting component will increase to $249 per jobcast. This increase is due to the significant investment we’ve made to the production values used in producing the videos; specifically a major increase in the use of motion graphics and photography. We now spend four to five hours creating each video. This remains an incredible deal when you consider what most 10 minute employer branding videos cost to produce.

For those of you unfamiliar with our YouTube channel – youtube.com/jobsinpods – our videos are created using the audio track from our podcasts, combined with photographs of the individuals being interviewed, photographs of locations, events, and products; corporate logos, branding, and text.

Here’s an example of a recent YouTube video promoting GEICO’s Leadership Program: The jobcast features two University of Arizona seniors who worked as interns last summer, participated in GEICO’s “Brand Ambassador” program on campus, and are now joining GEICO full-time in their Supervisor Leadership Program. Our client supplied us with a number of nice photographs of the two students on campus. We combined these with pictures of on-campus recruiting events, the GEICO logo, other GEICO brand graphics (like the Gecko) and text. Here’s a link to the video – http://bit.ly/RtvXjr

Another example: a jobcast promoting merchandising opportunities at Follett Higher Education Group. Chad Phillips, Vice President of Merchandise Administration and Louise Stoffels, Director-Planning of General Merchandise discuss career paths at the company. The video features examples of university branded clothing designed and sourced by FHEG, shots of campus bookstores managed by the company. Motion graphics and text fill out the video. You can watch it here: http://bit.ly/12ddTfq

And here’s some good news: You can still lock-in the low 2012 rate of $125 for the YouTube component if you purchase a jobcast before the end of the year. You’ll have all of the Q1 of 2013 to use it. Or better yet, take advantage of our 5 or 10 production packages before December 31st for even greater savings. Download our media kit on the front page of jobsinpds.com for all the details.

That is what we believed would happen when we launched this jobcast service 4 years ago in the online recruiting world. And that is what happened. Listeners came in droves and our clients reaped the benefits of humanizing their companies. One podcast (aka jobcast) at a time.

Today we are proud to announce that Jobs in Pods has produced almost 200 jobcasts that have now been listened to almost 800,000 times. Thats an average of 200,000 downloads each year. Over 283,000 of that number come directly from our Youtube channel located at youtube.com/jobsinpods.

The goal of each jobcast we produce is to humanize your company by letting your employees speak for themselves. Whats it like to work there? Whats the best part about your job? Why should a potential candidate apply? These are the kinds of questions we ask. These are the kinds of answers job seekers want (and frankly deserve to hear).

Perhaps the most surprising thing about Jobs in Pods is how quickly it was adopted by the Fortune 500 companies. Firms like GE, IBM, Walgreen, McDonald’s, Nestle were among the first to use our service. Tech giant Intel has been our most prolific client. They have done more than 20 jobcasts and generated over 100,000 downloads of their audio. Much of this engagement has been driven by a dedicated podcast page setup internally on their career portal. They have been ecstatic about the results by getting hires, showcasing their employees and building their employment brand.

As we move forward into the recruitosphere we encourage your firm to pick up the jobcast momentum and try a jobcast or two. Think of them as your own career radio show on demand. Lets Jobs in Pods make you a star and bring your jobs to life.

Call Peter Clayton, Sr Jobcaster to get started at 203-292-0012 or go to jobsinpods.com

Edison Research has recently published The Current State of Podcasting, a study of American podcast consumers’ attitudes and behaviors. The 2010 report is Edison’s fifth annual study and was unveiled earlier this fall at Blogworld in Las Vegas.

Here’s the skinny;

* Percentage of Americans who have ever watched or listened to a podcast is 45%, up from 43% one year ago. This equates to approximately 70 million Americans 12+.

* The podcast audience has migrated from being predominantly “early adopters” to more closely resembling mainstream media consumers.

* Two-thirds of podcast consumers have listened to digital audio files in their vehicles by connecting an iPod or other MP3 player to their car audio system.

* Podcasts are being consumed primarily at the computer, and less frequently than last year via the mobile device or “dedicated media player” like the iPod or Zune.

Today we’re announcing that Peter Clayton, our longtime Senior Podcaster is being promoted to Senior Jobcaster & Producer. He will head all activities of Jobs in Pods and client accounts. If you are a client of ours Peter will be reaching out to you in the coming weeks to re-introduce himself to you.

Our President & Founder Chris Russell will head ‘behind the scenes’ to focus on special projects.

via Twitip: Most companies have joined Twitter by now but there are a few that have lagged behind. If you’re a part of this group (as my company was), it can be really intimidating to jump into the social media scene when your competitors already have established accounts with hundreds (or thousands) of followers. I used these techniques to jump my new account from 0 to 350 followers in one month, bypassing the awkward infancy period of a new Twitter account almost entirely.

Since we’ve been following GE Careers on facebook we’ve been impressed with how they have been using it to recruit. Case in point: Engaging Candidates Directly through job webinars.

The key word here is ‘engagement’. Facebook is a great tool for that and GE is taking full advantage. Their fan page now has over 1,200 “subscribers” whom GE can message anytime they wish. Their “Meet our People” posts are also a great example of facebook engagement.