4. Focusing on too many channels. New, fast-growing services like Snapchat and Ello may seem very active, but focusing on established channels with a tried and true audience might be a better use of your time and energy.

5. Having no brand personality. Oreo gained huge exposure with their timely, witty marketing during the Super Bowl in 2013, and still only 22 percent of companies see the value in creating a personality for their brand marketing.

6. Spamming. This one’s a no brainer. Everyone hates spam.

7. Doing everything manually. When scheduling tools exist, attempting to manually manage a handful of campaigns or half a dozen pages is a waste of potential.

8. Broadcasting the same message across multiple channels. Much like brand personalities, different platforms require different styles of content. It may also irritate the most loyal fans that follow your brand across multiple networks.

9. Not having a strategy at all. 90 percent of businesses have a social media strategy, so running any campaign without one and possibly without meaningful analysis and goals could be a huge waste of energy.