Ultra Fishing LogoIn the 1950’s, Billy Lane, the preeminent angler of his time, founded the company that would become Ultra Fishing. Using his expertise and knowledge, Billy crafted a range of rods and floats that propelled him to become the very first Brit to win the Freshwater Angling World Championship in 1963.

For over half a century, the company has been supplying the fishing community, specialising in floats and rods, and gaining recognition as innovators in the industry. Nowadays, as part of that forward-looking approach that has seen the company thrive, Ultra products are only available online and sold direct to the end user, delivering unbeatable value that the traditional route to market just can’t match.

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Brand

Ultra Fishing

You can buy with confidence, knowing that your products are backed with a great warranty.

Unless it is otherwise stated in the product description, new items come with a 12 month warranty against faulty craftsmanship or inherent defects.

We have a fully stocked and staffed repair centre here in the Midlands, carrying lots of parts and spares, and in many cases can help you outside of the normal warranty.

Please note the warranty does not cover damage caused by normal wear and tear, accidents, misuse, lack of maintenance, neglect, natural disaster, or other external causes; to damage caused by operating the equipment in a manner outside that described in the instructions. The warranty is considered void if the item has been modified, altered or tampered with by a person not authorised by S247 PLC to provide service (not including standard periodic maintenance).

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