The reason for this had been a glitch in the 3rd party online vendor system RepricerExpress.

What was welcomed by many shoppers who boasted about their incredible 1p deals on various social media such as twitter or facebook turned out a nightmare for many online vendors.

While Amazon stated that many of the orders had immediately cancelled after the glitch was discovered, several vendors suffered immense financial losses because of the error. Some of the vendors on Amazon reported losses in excess of £30,000 within just an hour. One vendor reported losing more than £100,000.