GameSpot has a quote
from Activision's Bobby Kotick about Blizzard's secretive other MMOG that may
cause some head-scratching, saying the developer is working on "a new,
unannounced MMO that has a little more broad appeal." With World of Warcraft
boasting a player base that would make the game the 73rd most populated country
in the world, one's mind boggles at the prospect of how many players they
envision by creating "a little more broad appeal." Maybe he just means the game
will attract more female players?

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Within MMOs, fantasy has been far more successful than sci-fi, but that has less to do with the inherent mainsteam popularity of the genres and far more I think to do with ranges/distances.

MMOs are inherently social, even in PvP play. Fantasy lends itself to close ranges that reinforce that social interaction. Traditional Sci-fi with it's longer range weapons and tech too easily lends itself to breaking down that social bond.