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Weber Shandwick Launches Element Scientific Communications

NEW YORK,
April 10, 2013 /PRNewswire/ -- Weber Shandwick today announced the launch of Element Scientific Communications™, an industry-leading team of communicators dedicated to inciting change through science. Led and staffed by more than 20 former scientists and science writers in
the United States,
Europe and
Asia, Element Scientific Communications will help Weber Shandwick define strategies, create dynamic content and develop engagement platforms that elevate the leadership and advance the business goals of science-driven organizations around the globe.

"Element Scientific Communications is a unique asset for Weber Shandwick that will allow us to speak the language and articulate the value of client initiatives on the leading-edge of scientific discovery," said
Laura Schoen, president, Global Healthcare at Weber Shandwick. "This is increasingly important, since science drives innovation and reputation for so many organizations, from universities to Fortune 100 companies.

"Science has been a cornerstone of our Healthcare practice for more than a decade, and clients often cite scientific expertise as one of the biggest differentiators for Weber Shandwick," Schoen added. "With Element Scientific Communications, we will focus additional resources on integrating and expanding our leadership in this area globally and across multiple sectors."

Element Scientific Communications comprises 14 full-time PhDs, an MD, several MBAs and former reporters and editors from a wide variety of publications, including
The Los Angeles Times,
Men's Health,
Cure and the
Journal of Cell Biology. The group will work seamlessly within broader Weber Shandwick account teams to provide high-level counsel and tactical support to diverse clients, including pharmaceutical, biopharmaceutical, and medical device companies, professional associations, research consortia, teaching hospitals, analytical instrument manufactures, and clean technology companies.

Frank Orrico, a 15-year Weber Shandwick veteran, will lead the specialty group.

"With more than 300 years' combined experience in research and communications, we understand science and business, and the importance of showing how they come together to help people," said
Frank Orrico, Ph.D., executive vice president and global director of Element Scientific Communications. "We partner with our clients to transform scientific breakthroughs into meaningful stories that engage stakeholders, shape perceptions and change behaviors."