Article marketing is bascially where you market your business by writing and submitting articles to article directories for publication. If your article are published on article directory as Ezinearticles, Go article and various others, they are picked up by search ngines which give you an excellent chance to drive traffic from those. This really gives you a chance to clean up on the traffic because every article published in a highly red ezine is potential traffic to you.

Article directory submission is still one of the most effective types of backlinking. Submit to high quality authority directories which are showing up in the SERPs for the keywords that you're trying to rank for. Go with contextual links from a mix of do-follow and no-follow sites. Original content is always a plus since it's one of Google's main concerns. You may also want to diversify your links by having incoming links from other types of authority sites - web 2.0's (mix of do follow and no follow), blog posts, social bookmarking, wiki, press releases, etc.

Article directories still work, but you can't rank your site exclusively on those links (as it was possible in the past). However, links from article directories are still a good thing, especially because they help you diversify your link profile.

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