Better World Advertising launches the When You're Getting Some campaign, on behalf of the Philadelphia Department of Public Health. In response to the rising infection rate of syphilis among gay men of color in Philadelphia. The ads depict images of young and highly recognizable Black and Latino men from within the community, to intentionally communicate syphilis is far from "a thing of the past". The ads are featured on bus shelters, convenience stores, Pandora, Facebook, Twitter, Instagram, as well as gay apps including Grindr ad Jack'd. The campaign will run from September 2018-january 2019.