A few days back I was interviewed by UTVi for a show which is yet to make its appearance. Among a series of questions that I was asked one was if I had any female role model.Me being me said that I don’t have a role model but one woman I admire would be Kiran Bedi. Not that I ever wanted to become an IPS officer. But because she stood for what she believed and excelled in what she did in a largely male dominated field.

Now yesterday I saw this commercial where Ms Bedi was selling the god forsaken cosmetic cream called “No Marks” – I mean what the hell was that??I haven’t ever seen such a miss-match between the brand and the brand ambassador.

For someone who has won enough and more accolades all her life, has stood as a symbol of women lib, has done the more than half the country proud, this “No Marks” endorsement doesn’t make any sense.

Fine so everyone has the right to earn money but even then how can anyone explain this disaster.

Ms Bedi – I had titanic regards for you and I am thoroughly saddened with this act of yours. You could have chosen something better.

37 Responses to What is wrong with Kiran Bedi?

>Does those medals and honors fetch her bread?She’s over 50, aging and thus the cream and a role model which means people would follow her. Just think commercially and it will make sense. My personal opinion: Total misfit!

>I admire Kiran bedi for the reasons you mentioned. I was not aware that she was endorsing a cream called No Marks. probably because she was offered good money, but definitely not something I’d have thought she’d like to be associated with.

>@ IHM – Right IHM, very disappointing@ Masood – firstly i don’t agree people will follow her because she is 50, aging and role model.. this endorsement match is a disaster.Even commercially she could have gone for an endorsement that made some logical sense and had a connection with her personality.As for money, she is hosting a show on Star TV so obviously she wouldn’t be in such a desperate situation!!!

>@ Indyeah – Welcome to my blog, double take…lol..@ Monika – ya true, she does symolize Women Lib.. this is just a very wrong move..@ Mystic Margarita – ya, only the commercial aspect makes some sense but even then put of all the things in the worls why did she choose “no marks”

>@ Anonymous – no one is taking away her respect.. its just the disappointment factor@ Cyn – anticlimax, for sure@ Solilo – judge thingy was somewhat ok.. but the line u mention is shocking..@ Roop – i guess its for removing marks from face.. lol.. what else

>and sachin coming for the gilette ad when he dint even have a single facial hair.. remember… brand ambassadors thingie is sometimes comical…shahrukhkhan jumping into the tub for lux soap.. sometimes it makes us laugh.. the fun part too..

>Give her a break.You know the problem of the world, they know what bothers them but still choose to ignore them until one amongst them rise above and fight for them.They are rightly hailed as Heroes for doing the work which we don’t and when they do something for themselves we criticize them.She is a human being like us, I don’t think endorsing a product would have a big impact on her media image. What matters is what she has accomplished and what she is doing to bring a change.Talking about these “silly” things only belittles her.

>I wish I didnt have to see her selling that silly cream. So much so, that my little daughter found it anomalous to see Bedi selling the cream. She knows her only through what she has seen of her in the book “I Dare.”

>@ Twisted Elegance – tru, he/she is responsible.. thanks for dropping by@ Chriz – u knw from Shahrukh and sachin its kinda expected. not from someone of her stature though…@ Pesto Suace – i guess its a good idea gone so wrong..

>@ DeeplyDip – trust me u r better off without seeing it..@ Anon – who are u?? and i maintain that i am disappointed!!! @ Yogesh – u got it, its not talking but her doing such endorsements that belittles her..if u read my post again u’ll realize i am taking about being disappointed.. someone of her stature doing something like this is a little unusual..

>@ Hitch writer – complete misfit.. and since this is my space i expressed my opinion.. thats right??@Rahul – all i am saying is that the product doesn’t go with her image.. as a marketer i do have a right to my opinion isn’t it?

>Totally agree with you,Iya.I too admire Ms Bedi immensely what she stands for and what she has stood for.But this endorsement surely is uncalled for.Maybe she is really desperate to earn $$ esp now with this recession creeping in like a typhoon plus her well paid job being a thing of the past and all that:P

>”A portion from the sale of each pack will go to drug addiction and women welfare centres.” ..Thanks for putting up this link here. I hope that the reason for her endorsing this product becomes a part of the post as well. So that people know that everything doesnt mean just earning for oneself !!

>@ Deeps – do read my follow up post.. ya money can be a huge factor@ Aman – thanks baby, i have written another post based on ur link..@ Anonymous – have put up a follow up post, check it@ A – she plays a judge on this show and i think she solves domestic disputes (i haven’t seen it)

>i was abt 2 write a post abt this 2 …. seriously … all her life she has said that she dresses up in a way she’s comfy and thinks external appearance really doesnt matter …… and now… she’s endorsing NO MARKS !!! oh my .. y wud any1 do that … she had sucha good image … why wreck it herself ??? i kno its a free country n she can do whateva she wants ….. but this makes no sense to me at all !!!!!

>now i dd leave a comment before but i guess it got bitten to dust so no probs again lemme repeat hello Miss Bhatiai havent seen indian television for a while now but yes i know kiren bedi she is probably as per commerce the cheapest if not the the cheapest known celeb and frankly speaking the whole idea is kinda dumb coz what the heck what exactly can one draw from an clean image to one in the mirror its kinda dumb and obnoxious for me ciao