Our media company offers a range of news and lifestyle sites that inform and educate readers, but we’re also in the business of promoting cool brands with our inbound marketing services. This digital marketing technique can help even small businesses become more successful online, and it’s a key topic in the conversation about boosting SEO and improving online marketing. Old Marketing vs. New Marketing Marketing has experienced a dramatic shift over the past few years as people have turned more to…

As a long-time surfer and yogi, I’ve long known that surfing and yoga have a great synergy: both offer great benefits for the body and mind, and the activities themselves complement each other. Yoga helps balance out the hard work of the muscles, while surfing makes the body stronger and more balanced. And now Suga yoga mats are bringing them together in a new way. An innovative green business, Suga is making yoga mats from recycled wetsuit materials. This unique mat…

Yesterday Etho Capital, in partnership with Factor Advisors, a subsidiary of ETF Managers Group, successfully launched the world’s first diversified, socially responsible and fossil-free exchange-traded fund (ETF) on the New York Stock Exchange. The ETHO ETF is based on the Etho Climate Leadership Index (ECLI), an index of 400 companies announced in October that is completely divested of fossil fuel companies, rigorously screened for sustainability criteria, and constructed of the most climate-efficient companies in each sector, offering investors a product with…

As it becomes increasingly clear that traditional investments and holdings in fossil fuel companies are going nowhere fast, smart investors and companies are divesting from fossil fuels and putting their money into more sustainable investments. In a recent post on Grist, author Ben Adler explains that while divestment is often thought of in feel-good, sustainability terms– fossil fuels are bad for climate change and thus we should not support them– it turns out that fossil fuels are actually just a…

If you’re ready to jump into the franchise world, congratulations! Starting a franchise is a great way to begin or continue your entrepreneurial career– and with so many franchise options available to you, there has never been a better time. Unless you have already decided to buy into a store-front franchise, like a food chain or gas station, you are probably considering a home-based franchise– this is the type of franchise business that you can run from your home. Home based…

A few weeks ago I had the chance to attend The Franchise Expo, a huge expo that winds its way across America and Canada each year offering up an array of franchise opportunities. The franchise model holds a lot of promise to aspiring business owners: many people know they want to work for themselves, but don’t quite know what that job looks like or how to start it. Starting a franchise is a potentially easier way to own a business,…