Missguided has just hit us with an epic body positive campaign. The UK based brand debut #MakeYourMark campaign. A campaign that promotes self love and inspires women all over the world to embrace their flaws. Today, the brand released some uber sexy and bold photos featuring a diverse group of models, bloggers, and artists all flaunting their bodies and sharing their body positive and self love messages.

The campaign is edgy and in your face. At first I thought here goes another campaign about self love and features women in their bra and panties. Haven’t we seen this before. However, the message that all the women are given is helpful to those who are still struggling to love themselves flaws and all. I also love the message of unity amongst women and how we should support and celebrate each other.

One of our favorite models Felicity Hayward was featured in the campaign and she had this to say: “Female empowerment is a collective of women who want to support each other and raise each other up. We go through so much as a woman, through our bodies, through our mental health, we are such amazing creatures. When we can work together and support each other, it’s such an amazing thing.”

Each girl in the campaign is wearing pieces you can directly shop from Missguided.