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March 21st, 2011

Max Huber was a Swiss-born graphic designer who learned the values of the International Typographic Style at a young age. These values include the use of left-hand margins with a ragged right-hand, a clear & rational design aesthetic and the reliance on a typographic grid system.

Huber worked in Milan at Studio Boggeri, but returned briefly to his freelance career. Even with his clients he was experimental—especially with his use of photographic elements. What steals my eye mostly is how exploratory his type treatments were.