How-to content comes in all different forms; this article gives a good overall process for creating any of it. 4 Simple Steps To Create Any Kind Of Content – Contentools From blog posts, to ebooks and webinars: discover the building blocks of content creation you can combine to produce any kind of content.

If you’re just publishing how-to’s because you love the topic, great. But if you’ve got a particular end-goal in mind, it’s good to know why you’re doing what you’re doing and how to get there. A Simple Approach to Document Your Content Marketing Strategy Build a loyal audience that will reap rewards for year. Document …

If you’re building an audience, you ARE the influencer. It’s good to know how people want to work with you. An 8-Step Process to Use Influencers to Elevate Your Brand Execute a successful influencer program with the Content Marketing Institute’s e-book, Influencer Marketing: The Latest Strategies, Templates, and Tools

It’s about more than just telling someone how to do something. Using Content Marketing to Drive Customer Delight Discover how to incorporate the delight factor into your content for better results – Content Marketing Institute

Some terrific advice for those of us who write how-to content based on interviews with Subject Matter Experts. How to Get More (and Better) Content From Your Subject Matter Experts Subject-matter expert interview? Conduct in a way that enables you to create multiple pieces of uniquely valuable content – Content Marketing Institute

Free resources to not only learn how to make better videos, but also to actually make them. You just need to live in one of the 5 major cities where they’re doing this. YouTube’s Unofficial Film School Is Reinventing the Studio In Chelsea Market you’ll find steel elevator doors stamped with YouTube branding—the gateway to …

You can’t be too silly — if you do it right. How This Agency Built a Viral YouTube Channel From Rejected Ideas At some agencies, rejected ideas get scrapped and disappear for good. At Denizen, they become viral videos.

Fantastic tips here for video content, where a good portion of how-to’s end up — whether you’re using your phone or not. How to Produce Quick and Effective Video Content With Your Phone Produce good video more quickly from your phone using these three tips – Content Marketing Institute