Description

Copyright 2012

Dimensions: 7" x 9-1/8"

Pages: 224

Edition: 1st

Book

ISBN-10: 0-7897-4949-1

ISBN-13: 978-0-7897-4949-9

Need to overcome information overload and get your message across? Infographics are your secret weapon. Using them, you can deliver knowledge and ideas visually, so your audiences can understand them quickly - and take action. In The Power of Infographics, Mark Smiciklas helps you understand how to leverage the use of powerful infographics: visual representations capable of transforming complex data or concepts into intuitive, instant knowledge. Writing from a business perspective, Smiciklas reveals how to use infographics both inside and outside the organization: to build brands, make sales, serve clients, align teams behind new strategies, and more. This straightforward, visual, common-sense based book explains: * What infographics are, and why they work so well * How to visualize statistical data, business processes, time, geography, lists, relationships, and concepts * How to communicate the "personal" through infographics * Best practices for observation, processing ideas, creating highly effective infographics, and publishing them * How to plan for and measure the ROI of infographics * And much more...

Chapter 2 Visualizing Numbers and Concepts 21Statistics 21 Using Data to Tell a Story 22 The Benefits of Visualizing Research 24 Understanding the Risks 25Ideas and Concepts 26 Using Visual Metaphors 27 Using Cartoons to Communicate Your Ideas 30 Case Study: The Kronos “Time Well Spent” Cartoon Series 33Endnotes 34

Chapter 3 Visualizing How Things Work and Are Connected 35Process 35 The Jargon Dilemma 37 Infographics Help Explain What You Do 38Hierarchy 42 Business Hierarchies 42Relationships 47 Simplified Systems Thinking 49 Business Models 49Endnotes 55