10 Tips to Create engaging Facebook Page Posts

Here are some tips on how to create great Facebook Page posts to increase user engagement and improve your chances of being shown in the News Feed.

The most frequently visited websites on the Internet are social networking sites like Facebook, Twitter, Google+, Youtube and Pinterest. Read ahead for some very valuable tips if you have a facebook page for business.

1. Use links in your posts to drive people to your website

Facebook Link posts now have a larger, clickable area that helps drive people to your website.

The title, description and image are taken from your URL, but you can still customize the text and image of the post

We have increased the size of the image for these types of posts, so ensure you select compelling imagery that will blend into the News Feed experience

2. Use engaging copy, images and videos

Rich media like photos and videos get more attention and help your message stand out in the News Feed

Lifestyle images like the ones you see from your friends on Facebook are always engaging. Try sharing images of your products or photos of your customers enjoying your services

Try to keep your posts between 100 and 250 characters to get more engagement. Shorter, succinct posts are better received.

3. Create a two-way conversation

Ask your audience to share their thoughts and feedback on your product and services. This is another way to listen to your customers and improve your business.

Posting content on Facebook that shows you took their feedback into consideration can build customer loyalty and show you value their ideas

In Action: Go Smart Media, a company that creates mix-and-match social media marketing packages, asks customers for input on services and pricing, and builds ongoing social media marketing services from this real-time feedback.

4. Share exclusive discounts and promotions

Offer special deals or perks to your customers to keep them interested and to drive online sales. Include call to actions with links to the most relevant page on your website.

In Action: A Digital Marketing company that specializes in Social Networking creates posts with promotional codes. They found that valuable 2 for 1 offers are 20% are were more likely to be shared and it helped them spread the word about their business in Canada.

To improve engagement with your promotions, include a clear call to action, redemption details, and when the promotion ends to add a sense of urgency.

5. Provide access to exclusive information

Reward people who are connected to your Facebook Page Posts and drive loyalty and online sales by providing them with exclusive information. Make them feel special by sharing exclusive product news, contests and events.

In action: Halifax Web Design created a Web Design Giveaway a website makeover. It resulted in getting more users to sign up for their newsletter and a few more Facebook fans as well.

6. Be timely

Your Facebook audience will be more likely to engage with posts when they’re related to subjects that are top of mind, like current events or the holidays

Timeliness is also important when replying to comments on your posts. The faster you reply, the more likely fans will engage with you in the future.

7. Plan your conversational calendar

The easiest way to stay in regular contact with facebook fans is by creating a conversational calendar with ideas about what to talk about each week or month

A content calendar will not only help you post regularly, but will ensure your content is well planned, interesting, and that you don’t miss major business events and news. Find a frequency that works for you and your audience.

8. Schedule your posts

To better manage your time, you can schedule your facebook page posts in advance and plan for upcoming holiday events and specials

Schedule your posts when most of your fans are online. You can find out that when you order facebook fans, they are more of them online and usually visit your Page Insights and posts.

After you’ve scheduled a post, you can manage your scheduled posts by going to the top of your Page and choosing Edit Page and then selecting Use Activity Log

9. Target your posts

If your posts are meant for specific groups of people, you can target your post in your Page’s sharing tool by clicking on the target icon at the bottom left corner and selecting Ad Targeting.

You can target your post based upon:

gender

relationship status

educational status

interests

age

location

language

10. Review the performance of your posts

Check your Page Insights regularly to understand what’s working to keep your posts relevant and engaging. Facebook Page Insights will help you understand your audience and what types of content interests them. Remember, building a targeted audience will result in more likes, shares, leads, and eventual sales for your products or services.