Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

Secret shortcut: personal vs. impersonal

Form letters don't work. Autographs do.

Surly cashiers fail. Smiles from real people succeed.

Humans like humans. They hate organizations.

Engadget shares this photo of an xBox 360 signed by the entire xBox team (and Bill Gates). Way better than an impersonal letter apologizing for mishandling a computer that was sent in for repair, no? (They had cleaned off a customer's machine covered with sentimental graffiti).

» Who Cares? from Alliance Science
You'd better care. There's no better way to lose a customer or prospect than to appear indifferent. From the very first communication, customers want to personally connect. They want to be heard and understood and expect a personal response. What [Read More]

Tracked on March 22, 2008 at 10:20 PM

» People need people. from clemans on marketing: confessions and misdemeanors
Seth Godin states that "humans like humans" when he posts commentary and the endgadget shared photo of an xBox360 signed by the entire xBox team (including Billing Gates). Warmth, friendliness, hospitality, and connection draw crowds, customers and fri... [Read More]

Tracked on March 25, 2008 at 02:49 PM

» Bill Gates Signs Customer's xBox from Celebrity Leverage
Imagine sending your xBox 360 in to get some graffiti removed, and having it come back signed by all the members of the xBox team including Bill Gates! I'm not sure what the whole story is, but saw it on [Read More]