36 testbank ch06

Chapter 6 Test Bank 245 Chapter 6Test Bank Direct Letters and Goodwill Messages DIFFICULTY (DIF) TYPE OTHER CODES 5 Most difficult App Application question ANS Answer 3 Average difficulty Con Conceptual question REF Page Reference 1 Least difficult Def Definition TOP Chapter Topic NOT Note (Feedback/ explanation) *Question used in Web Chapter Review quiz Multiple Choice 1. Although e-mail is incredibly successful for both internal and external communication, you should still use letters when a. you need immediate feedback. b. the message must reach your reader very quickly. c. you need a formal record of your message. d. you have too little time to proofread. ANS: c REF: pp. 134135 TYPE: Con DIF: 3 TOP: Writing Effective Direct Business Letters NOT: You should write a business letter when you need a formal record of your message. Other reasons for writing letters include the need for formality, the sensitivity of the subject, and the need for an organized and well-considered presentation. 2. Kadija must write a letter to NanoRight requesting information about its new nanotechnology application for textile manufacturing. What should Kadija do first? a. Prepare her rough draft b. Find the address and correct spelling of the company c. Determine which strategy she will use in the letter d. Consider the content of the letter and anticipate its effect on the receiver ANS: d REF: p. 135 TYPE: App DIF: 5 TOP: Direct Requests for Information and Action NOT: Just as for memos, the plan (strategy) for Kadijas letter is fixed by the content of the message and its expected effect on her receiver. She should, therefore, consider these factors before deciding on a writing plan or strategy. 246 Chapter 6 Test Bank 3. Which parts of your letters are readers likely to find most interesting and read first? a. Address b. Opening and closing c. Middle paragraphs of justification and explanation d. Salutation ANS: b REF: p. 135 TYPE: Con DIF: 3 TOP: Writing Plan for Direct Requests for Information and Action NOT: The most emphatic positions in a letter are the openings and closings. Readers tend to look at them first. 4. One of the best ways to open a direct request that is likely to be granted is a/an a. effusive greeting and explanation of who the writer is. b. justification of the request to be made. c. question or polite command. d. explanation of the needs and parameters of the request. ANS: c REF: p. 135 TYPE: Con DIF: 3 TOP: Opening Directly NOT: One of the best ways to open a direct request is with a question or polite command, unless resistance to the request is expected. 5. Which of the following is a good opening for a routine information request letter?...
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