From noon to 4 p.m. Saturday, June 21, the store will conduct a special promotion at which customers will get 10 percent off their purchase while Vineyard Vines will give 10 percent to CT Challenge.

CT Challenge empowers cancer survivors at its Center for Survivorship in Southport, CT Challenge's annual bike ride takes place July 25 and 26.

The promotion also will take place at the company's Greenwich and Westport locations.

"We're so excited to be supporting CT Challenge's Survivor Day in a big way this year, across all three of our Connecticut stores," Shep Murray, Vineyard Vines' CEO and co-founder, said. "Our families and lives have certainly been touched by cancer, and we can't think of a more worthy cause to benefit from this fun event."