MERCEDES-BENZ #24RIDE

JAD Digital

ClientMercedes-Benz

Date29-06-2018

#24RIDE, the first ever 24-hour livestream game show, announced the launch of the new Mercedes-Benz A-Class. 12 participants drove 20 influencers through 9 cities while getting tasks from mission control.
Anyone could join this trip because the car and all stops were wired with cameras and broadcast to YouTube & FB. Livestream viewers could win one of 200 prizes, including a new A-Class.
KPIs: reach of 400k people, target audience of 25-34 yo., NPS of 9, increase client’s social media audience.