UFC and 7-Eleven agree to sponsorship deal

August 28, 2017

Sports Business Journal reports that 7-Eleven has agreed to become the official convenience store of the UFC. The partnership deal will run through the end of the year but it may be extended depending on the results.

The two companies shared data about their customers and the convenience store believed that the UFC’s millennial fan base was an attractive opportunity.

The home of the Slurpee and Big Gulp has appeared in the Octagon for UFC events including most PPVs this past year. The financial terms were not disclosed. The 7-Eleven stores in the U.S. and Canada will participate in UFC promotions.

7-Eleven will offer “Peel & Win” sweepstakes featuring a multitude of prizes which will include discounts on UFC Fight Pass subscriptions to UFC championship belts. The sweepstakes starts Friday.

The UFC and 7-Eleven have worked together when other UFC sponsors have launched activations in its stores. But, this will be the first time the two have worked together.

Payout Perspective:

Despite just going through the end of the year, this is a good opportunity for the UFC. 7-Eleven has appeared in the Octagon with Monster Energy during UFC events and is attracted to the young fan base. The activation of peeling stickers off of beverage cups is not a new one, but something that gets people to purchase a bigger size to play the game.