In my last two posts, Arts Predispositions I: Yeses; Arts Predispositions II: Maybes, I introduced the notion of categories in the universe of those who do not take advantage of the arts we present. This thinking is based on work of Bradley Morrison and Julie Dalgleish in the early 1990’s presented in Waiting in the Wings. A central feature of that book was an understanding of the population as a whole being divided into Yeses, Maybes, and Noes … [Read more...]

In my last post, Arts Predispositions I: Yeses, I introduced the notion of categories in the universe of those who do not take advantage of the arts we present. This thinking is based on work of Bradley Morrison and Julie Dalgleish in the early 1990’s presented in Waiting in the Wings. A central feature of that book was an understanding of the population as a whole being divided into Yeses, Maybes, and Noes with respect to arts participation. … [Read more...]

In nearing the final stages of my “how to” book on community engagement, a project about which I have hinted a couple of times here, I have been playing with a new concept that may be helpful in plans to reach those who are not currently involved with the arts. This post and my next two will lay out the basic ideas.
There is a tendency to look at the universe of non-participants in the arts as an undifferentiated whole except for economic class … [Read more...]

This is the third in a series of posts dealing with the ways we in the arts unconsciously distance ourselves from the public. This time I want to expand a bit on the potential of market research to separate us from communities as well as its significant potential for supporting engagement. To that end, let me being with a story I've used several times in my speaking engagements:
Twenty years ago, my sister-in-law was the harried mother of two … [Read more...]

In my last post I reflected on the potential damage to relationships (or damage to the capacity to form relationships) with those outside the inner world of the arts that the word "outreach" can inflict. (Outreach) I mentioned that there were other such words or concepts that have the effect of creating or supporting distance between our organizations and those with whom we would like to build meaningful relationships.
There are, in our field, … [Read more...]

I've just returned from speaking at the first ever Central Oregon Arts Summit in Bend, OR. It was a great (and quick) trip to a place that appears to be reaping the benefits of over twenty years of active work cultivating a public policy climate favorable to the arts. As one demonstration, the voters of Bend recently approved a hotel tax dedicated to supporting the arts and culture.
Travel and speaking with peers from around the country always … [Read more...]

I recently learned a new concept: User Experience Design. (Thanks Devon Smith and Barry Hessenius–Barry's Blog Interview with Devon Smith.) Once again I find that a product development/management concept from the information technology world resonates with community engagement work. (I mentioned the idea of "community manager" in How to Engage.) The essence of UX Design is fairly self-explanatory. How can the experience of the end user of the … [Read more...]

I am in the process of considering marketing as part of my ongoing series on mainstreaming community engagement–figuring out how to be engaged without adding a lot of new "stuff" to do. Here, I want to discuss how the sales process can be "engaging."
(NB: In posts on mainstreaming engagement, I am addressing only those individuals or organizations that want broader and deeper relationships with their communities but are uncertain how to begin … [Read more...]

In my ongoing effort to imagine arts management structures/practices/programs in a community engagement context (what I call mainstreaming engagement), I'm in the midst of several posts attempting to do that with marketing. In the beginning (Engaged Marketing: Introduction), I discussed (with myself) what marketing is–a task not without its own difficulties. (My conclusions, grossly oversimplified, were that 1) Marketing included but was not … [Read more...]

Talk about "where angels fear to tread." OK, I'm going to start a series of posts dealing with marketing from a community engagement perspective. I simply ask for a little forbearance.
I believe my difficulty is that people have in their heads so many different ideas about what marketing is. I began some of my early comments in this blog with what I now acknowledge to be a somewhat narrow (though largely unconscious) understanding that … [Read more...]

About Doug Borwick

Doug Borwick is immediate past President of the Board of the Association of Arts Administration Educators and was for nearly 30 years Director of the Arts Management and Not-for-Profit Management Programs at Salem College in Winston-Salem, NC. He is CEO of Outfitters4, Inc., providing management services to nonprofit organizations and ArtsEngaged providing training and consultation to artists and arts organization to help them more effectively engage with their communities. [Read More …]

About Engaging Matters

The arts began as collective activity around the campfire, expressions of community. In a very real sense, the community owned that expression. Over time, with increasing specialization of labor, the arts– especially Western “high arts”– became … [Read More...]

My Book

Available Formats:
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For information on bulk purchases (≥ 10), email info@artsengaged.com
Online Excerpts
Building Communities, Not Audiences: The Future of the Arts in the U.S., written and edited by Doug … [Read More...]

Gard Foundation Calls for Stories

The Robert E. Gard Foundation is dedicated to fostering healthy communities through arts-based development, it is currently seeking stories from communities in which the arts have improved the lives of citizens in remarkable ways. These stories can either be full descriptions (400-900 words) with photos, video, and web links or mini stories (ca. 200 words) […]