Its Dramatic Impact on Your Ranking Potential

The multimedia content you add to your website has the potential to seriously boost your site’s rankings. That’s because search engines value engagement, search visibility, and the general user experience when ranking your site – and multimedia content can enhance all of these.

But what exactly is “multimedia content”? It is content that combines different forms – including text, audio, images, animations, video, and interactive content. In other words, it features multiple mediums in a single presentation. It is a good thing because people are far more likely to engage with and share your content if it contains graphics, images, audio clips, or videos. Whatever multimedia content you choose should bring value to your text.

Search engines stop at images when crawling through your content. They search for keywords and key phrases that can increase your ranking. And they usually notice multimedia content more than anything else. That’s because it has a more powerful impact on your overall content. It also increases a user’s time on your site, developing greater engagement.

Here is a quick look at the most common types of content that can be combined to bring you the most powerful result:

Images. Photos add great dimension to your content. A compelling photo captures the attention of a user, and leads them to want to find out what you have to say. Sometimes your photos can tell your story, giving visual users the option of skipping the text. Keep in mind that photos should be SEO friendly .

Video. There are many people who would rather watch a video than read text-based content – even when the video includes a product ad, an introduction to services, or a tutorial. Adding video can improve your search engine ranking and click-through rate. If you include a video transcript, you give search engines a way to understand the video and your niche more clearly. You can also include a keyword or other relevant information into the file name. Plus, video is more likely than text-based content to appear on the first page of search results. In fact, the word “video” improves click-through rates by approximately 55 percent.

Many on-the-go site visitors prefer listening to reading, so a lot of web content is now being converted to audio. Podcasts allow users to listen and learn while traveling, exercising, gardening, and more. And, when customizing the URL or your audio filename, you can include keywords or relevant phrases.

We live in a fast-paced, instant gratification kind of a world today, and reading text can become monotonous. Multimedia dramatizes your content and makes it more engaging. It is an enticing way to attract users and to build your brand. If you have high-quality multimedia content, it will be seen – and possibly shared.

At Premier Legal Marketing, we know what your audience wants to see. We can help you to create multimedia content that draws attention to your website, building your “brand” and keeping users engaged. In short, we are an SEO Company in New Jersey that can help you to build your reputation as an authoritative resource. As a boutique digital marketing firm, Premier Legal Marketing (PLM) offers the very best in personalized service. Call us today at 856-320-2016 or contact us online to learn more.

What Law Firms Are Saying

Premier Legal Marketing has increased my rankings in Google search, and more importantly I see real business conversions. PLM has increased my exposure on the Web along with developing an effective social media campaign that complements my marketing platform. Moreover, the staff at PLM provides excellent customer service, responding to all my needs quickly and professionally to ensure my complete satisfaction. PLM is one of the best companies I have ever partnered with.-Sidney L. Gold

We have been using Premier Legal Marketing to manage and support the website for my law firm, Huesman, Jones and Miles. Their work has been excellent, timely, highly professional, and effective. They have a superior level of expertise, and in a short period of time have done an excellent job with our online presence. I highly recommend Premier Legal Marketing!-Gary Miles

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