Wow! Momo Case Study – India’s Fastest Growing QSR Food Chain

Wow! Momo is the fastest growing QSR(Quick Service Restaurant) chain in India. It is one of the first and largest chain of branded momos. It was founded in 2008 by Sagar Jagdish Daryani and Binod Kumar Homagai in Kolkata. They serve a wide variety of Momo’s with delicious sauce in more than 250 outlets.

History of Wow Momo

Wow Momo was startedby Sagar Jagdish Daryani and Binod Kumar Homagai in Kolkata. They started selling steamed momos from their 6 by 6 kiosks in Springdale Spencer. Their initial stores were in hypermarkets like BigBazaar, Spencers.

They started this journey as a bootstrapped with an initial investment of Rs.30,000 and they grew from 1 store to 40 stores by their own money.

Chef Ramji is the national head chef in Wow Momo, he started working with the team from the initial days as a part time with a salary of Rs.3000 and now he’s earning more than 1.5 Lakh/month.

About Wow Momo fundings

Wow Momo raises total $30 million.

In 2015, Wow! Momo had raised Rs 10 crore from its first backer, Indian Angel Network, led by Sanjeev Bikhchandani, Saurabh Srivastava, and Ashvin Chadha.

In June,17 Wow momo had raised Rs 44 crore and it was led by Lighthouse Funds and IAN at a valuation of Rs 230 crore.

In September,19 Wow Momo raided $23 million from New York based Tiger Global Management firm at a valuation of $120 million.

Services offered by Wow Momo

They offered more than 12 different flavours of momos, available in Steamed, Fried and Pan Fried with 3 delicious sauces. They changed the way of thinking about Momo’s like Sizzler Momos, MoBurg (Momo Burgers), Tandoori Momos and a Baked Momo Au’gratin, and the most popular desert of Wow Momo i.e, “Chocolate Momo’s.

Recently they also launched Veggie Darjeeling Momo and Chicken Darjeeling Momo, you can try it.

The initiative by Wow! Momo is aimed at helping citizens with the supply of essentials as the lockdown to curb coronavirus continues in India.,

As we all know everyone facing problem for getting essential products, keeping this in mind WOW! MOMO took forword their step with the launching of grocery arm WOW! MOMO Essentials that aimed to coronavirus pandemic.

To make this newly launched grocery arm successful they partnered with various phoneix like ITC, Nestle, P&G, EMAMI to drive across the maximum reach as much as possible. Source

To make this happen all deliveries are being done through the Swiggy Grocery platform, it said in a statement on Wednesday.

They will be serviced by 60 Wow! Momo outlets. In the second phase, the brand will extend its services to Bhubaneswar and Mumbai and ramp up the count of servicing outlets to 100. The grocery arm is being managed by more than 2,800 employees, the company said.

Business Model of Wow Momo

They follows COCO(Company Owned Company Operate) Business Model. They manage all operations by own from material purchase to processing and making and all it’s delivery. In each city they’re having one central cloud kitchen. All store of Wow Momo in each city will be managed by their central cloud kitchen.