Fifth-generation farmer John Wood, founder of U.S. Wellness Meats, and Rich Carr, founder of itsPaleo.com, discuss the popularity and health benefits of grass fed meats.

Wood started out raising animals as his family and neighbors had for many decades. Eventually, however, he came to understand the special health benefits of the CLA and omega-3s found in free-range meat. He launched U.S. Wellness Meats to serve consumers who appreciate the higher quality and health benefits of grass fed animals. His Monticello, Missouri company is now the "Omaha Steaks" of the industry - shipping grass fed beef to satisfied consumers and restaurants throughout the country.

Carr's itsPaleo.com is a booming Internet portal offering a vast array of information, recipes and forums to consumers who've embraced the Paleo Lifestyle Design and those who are interested in learning more about it. Carr, the founder of interactive marketing and advertising firm, Carr Knowledge, is a regular contributor to Business Unconventional.

B. Unconventional airs each Sunday morning at 8 a.m. (MST) on 710 KNUS in Denver. The program, hosted by David Biondo and DeanRotbart, is also streamed over the Internet at www.710KNUS.com.