Blogging is more than popular, it’s revolutionary. Blogging has turned ordinary Joe and Janes into celebrated authors, and celebrities. However, for every Arianna Huffington, there are millions of Joes and Janes that have contributed one or two posts and subsequently never return again to the blogosphere, and hundreds of millions that will never try blogging. […]

If you build it, will they blog? For the most part, it is a moot point: employees don’t want to blog. There are always keeners and exceptions to the rule, but employees have no interest in blogging. Even at IBM, one of the most technology and social media savvy employee populations on the planet, with […]