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“Oh man, I bit into a moon rock again. But besides that, this pizza is out of this world!”

That may be what you’ll be saying if the latest expansion plan at Domino’s Pizza’s, which has about 50 locations in the Triangle, actually comes to fruition. Domino’s Pizza in Japan has unveiled a clever marketing campaign in which the company says it plans to build the first fast-food outlet on the moon, according to ad industry publication Ad Age.

A website dedicated to the effort outlines the stages of the project in detail, including a construction plan, a Q&A session and a funding plan. The company’s bean counters expect it will cost about 1.6 trillion yen, or $21 billion, Ad Age says.

For more on the campaign by Domino’s, which is known for its outlandish marketing efforts in Japan, click here.