BMW INDIVIDUAL.

The expression of personality.

BMW INDIVIDUAL.The expression of personality.

BMW Individual has always stood for a special devotion to detail and genuine exclusivity. For equipment options that stand out due to handcrafted perfection and which underline personal character through their uniqueness. The BMW Individual Collection inspires with the finest materials and fascinating colour compositions – thus removing any restrictions on your design wishes and your very individual realisation. Discover the almost unlimited possibilities of BMW Individual and create a BMW that fully matches your personality.

MATT VS. METALLIC.

MATT VS. METALLIC.

Matt paint finishes by BMW Individual boldly emphasise the powerful design language of every BMW. Neither light nor shadow is able to obscure the view of the fascinating interplay between the precisely sculpted surfaces. In contrast, the metallic paint finishes by BMW individual allow every vehicle to radiate its own special brilliance. Thanks to their inimitable shimmering effects, individual light refraction and a fascinating deep shine, they create a lasting impression.

A LOVE OF DETAIL.

A LOVE OF DETAIL.

Colour coordination of the paint finish with elements such as the characteristic BMW kidney grille, the Air Breather, the inlays in the door handles or the rear trim strip creates a perfect tailor-made appearance. Whether painted in black or designed in other finishes, BMW Individual allows every detail to become an exclusive accent of a harmoniously blended composition – or a consciously inserted contrast.

“BMW Individual Manufaktur is the extended arm of our customers. A tool that allows their automotive fantasies to come alive.”

RANGE OF MATERIALS.

The multi-faceted individualisation options for the interior.

RANGE OF MATERIALS.

The multi-faceted individualisation options for the interior.

Enjoy the freedom that BMW Individual allows you in designing the interior of your vehicle. Combine leather, silk, Alcantara, wood and many other precious materials to create precisely the interior that you have always imagined. There are no limits to your ideas: BMW Individual Manufaktur implements your every wish – no matter how unusual it may be. And provided it does not contravene any safety requirements or typical brand characteristics, everything is possible.

THE FINAL TOUCH.

THE FINAL TOUCH.

Delicate inlays as an artistic decoration. Embedded diamonds as dazzling eye-catchers. Made from the world’s most precious materials, the interior trims from BMW Individual have many different ways of becoming incomparable highlights. You can, for instance, transform the particular wood grain of a tree that means something special to you into a decorative element of special grandeur. Or add a touch of true exclusivity to your interior with genuine sterling silver.

UNMISTAKABLE.

UNMISTAKABLE.

In designing the details of the interior with immaculate fine-grain Merino leather, BMW Individual leaves you a completely free hand. From the choice of colours to the composition of impressive leather coverings in Bicolour, everything is possible. Masterly contrasting stitching produces an exclusive character. Personalised signets and monograms form highlights of individualisation.

YOUR BMW INDIVIDUAL CONTACT.

YOUR BMW INDIVIDUAL CONTACT.

For more information or requests about BMW Individual, please contact your local BMW partner. We will also be happy to provide thorough and timely answers to any special requests you may have concerning the BMW Individual Manufaktur.

BMW INDIVIDUAL MODEL OVERVIEW.

Every life is unique, just like every BMW Individual.

Our expectations of what makes a great vehicle are as different as our individual personalities. With a wide model range, the BMW Individual Collection and the BMW Individual Manufaktur are able to offer the exact right vehicle for every character – and the opportunity to provide the perfect figure for your ideas.

BMW X6

Configure now

BMW M3 SEDAN

Configure now

BMW M4 COUPÉ

Configure now

BMW M4 CONVERTIBLE

Configure now

BMW M5 SEDAN

Configure now

BMW M6 GRAN COUPÉ

Configure now

BMW M6 CONVERTIBLE

Configure now

BMW X5 M

Configure now

BMW X6 M

Configure now

BMW 3 SERIES SEDAN

Configure now

BMW 3 SERIES TOURING

Configure now

BMW 4 SERIES COUPÉ

Configure now

BMW 4 SERIES GRAN COUPÉ

Configure now

BMW 4 SERIES CONVERTIBLE

Configure now

BMW 5 SERIES SEDAN

Configure now

BMW 5 SERIES TOURING

Configure now

BMW 6 SERIES GRAN COUPÉ

Configure now

BMW 6 SERIES CONVERTIBLE

Configure now

BMW 7 SERIES SEDAN

Configure now

BMW X3

Configure now

BMW X5

Configure now

25 YEARS OF HANDCRAFTED PERFECTION.

BMW Individual celebrates its anniversary.

25 YEARS OF HANDCRAFTED PERFECTION.

BMW Individual celebrates its anniversary.

Today, just as it did 25 years ago, BMW Individual stands for the expression of personality. Applying the principle of handcrafted perfection and true exclusivity, everything focuses on the customers – and their own very individual character. Thanks to this driving aspiration, the last quarter-century has seen the creation of BMW Individual models with exceptional character and timeless fascination.

To mark the 25th jubilee, BMW Individual is presenting a very special masterpiece: the BMW Individual M760Li xDrive inspired by Nautor’s Swan. This unique model created in collaboration with the traditional Finnish yacht builder Nautor’s Swan is an ode to individual luxury and perfect craftsmanship: warm welcoming teak defines the interior and, in a breathtaking manner, symbolises the striving for perfection within the context of the elements wind and water.

For the next 25 years, one thing is already certain – BMW Individual will remain true to its beliefs and will do everything to ensure that people are able to drive precisely the one BMW that matches their own individual personality.

SOURCES OF INSPIRATION.

The BMW Individual Apps.

Explore the exclusive world of BMW Individual in all of its facets – interactively by smartphone or tablet. Our intuitive apps show the variety of the BMW Individual Collection and the unlimited options of BMW Individual Manufaktur.

An expression of your personality.

This app turns the thrill of BMW Individual into an interactive experience. Intuitive features show the diversity of the BMW Individual Collection and the unique styling options from BMW Individual Manufaktur. Exclusive equipment options for interior and exterior can be visualised on the vehicle, making precious materials almost tangible. Draw inspiration and create precisely the BMW that matches your personality.

Rediscover diversity.

The BMW 7 Series is the perfect symbiosis of aesthetics, dynamics and comfort. A model of innovation and contemporary luxury. And one that can only be enhanced by the exclusive equipment options from BMW Individual. The BMW Individual 7 Series Augmented Reality App turns this thrill into an experience. Explore the incomparable diversity of the BMW Individual Collection and design these outstanding sedans entirely to your preferences – conveniently and intuitively using smartphone or tablet. As a special highlight: you can then examine your personal dream car close up and in actual size from every angle – thanks to augmented reality.

The figures in brackets refer to the vehicle with seven-speed M double-clutch transmission with Drivelogic.

The figures for fuel consumption and CO2 emissions depend on the wheel and tyre sizes selected. Consumption data is determined in accordance to the ECE driving cycle.

Further information about the official fuel consumption and the official specific CO2 emissions for new passenger automobiles can be found in the 'New Passenger Vehicle Fuel Consumption and CO2 Emission Guidelines', which are available free of charge at all sales outlets, from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany, and under http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html.

This highlight is only available for desktop devices.

COOKIES ARE DISABLED.

Forms and other interactive elements are blocked when cookies are disabled. For an optimal online experience, please enable cookies.