I had worked with the Franzi & Angie in the past and really respected their ethos for strong, modern design for forward-thinking businesses and so was delighted when they asked me to capture some new branding photography for their new venture.

I’ve had the pleasure of working with the amazing Jenny Loyd from Inspired Event Management in Suffolk for a number of years now and so was delighted when she asked me to help her refresh the imagery for her personal brand.

Creating a unique personal brand and identity for your business involves a lot of thought, time, and ingenuity.

Your brand is what communicates who you are to your audience and what sets you apart from the competition. So every detail counts, from your website to your logo to your photos. It’s crucial to put your best face forward, both figuratively and literally.

In the past, I have been in the fortunate position to have worked with some of the most amazing weddingsuppliers in Suffolk and across the UK, with many of which becoming great friends. I know that many of my prospective and current clients check out my blog from time to time to see what I’ve been up to, which got me thinking. What better way to introduce some of my trusted vendor friends to my clients than to give them the spotlight for 5 minutes here on my blog where they could tell us about their business, their inspirations and what makes them tick. So here you have it, a new series of interviews has been born, I hope you enjoy them.

Ross: For those readers who may not have come across your work before, please can you tell us a little about your background and how you got into wedding cinematography?

Alex: Sure. Well, I never wanted to be a 9 to 5'er as the thought of it just bored me to death. So when I left school I spent the first summer working at a local golf club which was really cool and decided I wanted to pursue a career in golf. I managed to get my handicap down to 4.6, the .6 is very important by the way!, but this wasn't good enough to actually turn pro and take my PGA degree. I had always been fascinated by movies and it just blew my mind thinking about all the work that went into putting a feature film together. I then had the opportunity to video a wedding for one of my girlfriend's best friends and absolutely loved the experience. It was so satisfying handing over the finished article knowing it would be something that they would always treasure that I thought if I could do this all the time and get paid for it then it would be pretty cool! About 6 months later and two more weddings filmed I started my company.

Ross: In three words how would you describe your brand/business?

Alex: Professional. Modern. Creative

Ross: Who or what inspires the creativity in your work?

Alex: Personal experiences and emotions that come about in everyday life are massively powerful tools for inspiring my work. I love catching those moments that are very real and unstaged. I love looking around at other film makers doing what we do and really enjoy watching their work. I take a lot of inspiration from looking at these amazing people producing these unbelievable films in countries like the US and Australia then trying to improve on them or come up with my own way of achieving similar results.

Ross: What trends are you currently seeing and how do you predict the future looks for wedding cinematography in the UK?

Alex: I think there is definitely a growing trend in just having a wedding cinematographer at weddings in the UK which is a massive improvement on a few years ago. Also the average age of cinematographer is coming down too as more young film makers gain access to incredible equipment and technology. In fairness, cinematography itself is becoming a growing trend as it used to be more widely known as videography but I think the style and approach to wedding filming is now so much more like you'd see in feature films that cinematography is a much more appropriate term. I just see wedding cinematography in the UK becoming one of those necessary items on a potential Bride and Grooms wish list alongside photography. In addition to this, the way people will be watching their wedding films is definitely going to be something that will be different in the near future and I expect that in maybe 3 years we will be at a stage where all our films are delivered digitally as opposed to physical media such as DVDs.

Ross: How far in advance do you suggest couples come talk to you about their wedding movie?

Alex: I would love to get to a stage where couples are thinking about coming to speak to us alongside the same sort of time that they are looking to speak to their photographer. I would say that once they have their date set and the venue has been decided upon then it is a great time to come and speak to us.

Ross: What wedding blogs or magazines do you recommend that couples check out?

Alex: To be honest, I don't actually read a lot of wedding blogs or magazines as I don't tend to get a lot of time to do so but when I do get a chance I love to flick through Pure Weddings magazine which is a great local magazine and I often know a lot of the suppliers being featured. We also occasionally get a mention which is lovely. I also know that there is a new blog that is shortly going to be launched called the Suffolk Wedding Showcase which I will definitely be checking out whenever I can as it is the brainchild of a very good supplier friend of ours and will feature all the best bits about getting married in Suffolk.

Ross: What advice would you give couples when choosing their wedding cinematographer?

Alex: Make sure you look at their 'actual' work before making any decisions. No fancy show reels but the actual films they are delivering to their brides and grooms. Also, I fully believe that you get what you pay for. If they promise that they can film your wedding from Bridal Preps to First Dance with two cameras and do it all for less than £800 then be cautious. Finally, make sure you pick someone who gets you and what you're about. They should be personable and professional as it is a really intimate moment in your life so you want some who you feel comfortable to share it with but trust to get the job done at the same time.

Ross: Finally, what's the best thing about being a wedding cinematographer?

Alex: I am a geek and love playing with cameras and computers! No seriously, I genuinely love being a wedding cinematographer. We get to share such lovely times with our clients and capture such incredible moments that it honestly doesn't feel like work. It is tough at times and can be very pressurising as we don't get a second chance to get it right, but the feeling that I get when we have feedback from clients that are delighted with their film makes it truly worthwhile.

My thanks to Alex Cameron for his time taken to chat with me. If you would like to speak to Alex about your wedding movie, please visit his website at http://www.cameraonfilms.co.uk. You can also follow Alex on Facebook & Twitter.