Monday, December 12, 2005

Accessories for iPod: To the tune of $300m - The Boston Globe

Accessories for iPod: To the tune of $300m - The Boston Globe: "The iPod accessories market has become a powerhouse in its own right, to the tune of more than $300 million annually, and sales of such products are growing faster, on a percentage basis, than the device itself, said Gavin Downey, a director of product management at accessory maker Belkin Corp., in Compton, Calif.
In the early days of the iPod, he noted, there was a relatively low ''attach rate' from the unit. For every 15 to 20 iPods sold, one unit of accessories moved. Today, it's almost a one-to-one ratio."