Warc Trends: Shopper Marketing

Published:June 2012

Format:PDF

Price:Single licence: US$495.00Multi-user licence: US$1,485.00

Published by Warc

This report explores how shopper marketing has become a major focus for brand owners in recent years. As we have seen a squeeze on consumer spending, it has become more important than ever to understand shopper motivations. As a result, retailers and brands have been looking for new ways to build sales in this tough environment.

Warc Trends reports are already available to Warc subscribers as part of a Warc subscription. Subscribers can view this report here.