Elisa Berg

For most legal organisations, websites play a critical role in providing legal information to their users. But websites need to be supported by effective digital strategies to engage with their intended audience. To promote greater legal literacy and raise awareness of legal issues, organisations should consider how audiences engage with information in a range of formats and digital channels. This will make it more likely that organisations reach and motivate their target audiences. This presentation uses Everyday-Law.org.au as an example to provide an introduction to digital strategy and its distinctive advantages for explaining the law to the general public.