Last week we helped Socios.com announce its first Premier League partnership with West Ham United in bringing the next stage of fan engagement and fan voting to Hammers fans and driving brand awareness of the partnership on a global level.

Our sports team has been super excited about this club being part of the Socios.com platform for a while, as West Ham is not only a local club to the agency but the third club to join Socios.com following previous clubs we have helped launch such as PSG in France and Juventus in Italy.

We were lucky to work very closely with the club to ensure that we were able to set out our stall to make an impact and major splash from the kick-off. It was important to ensure that news and coverage would create a positive sentiment with its fanbase and supporters community but also with the wider media on a national and global level to educate what the partnership meant for both the club and fans.

The news and efforts from our team helped secure over 110 pieces of coverage across international, national, football, sports, crypto/blockchain and tech media; with the likes of Daily Mail Online, Sky Sports TV, The Sun, New York Times, Reuters, 90Min, and FourFourTwo to name just a few.

The next steps will be to help Socios.com and West Ham United launch their official Fan Tokens ahead of the start of the new season and we’re looking forward to spending more time at London Stadium supporting both Socios.com and West Ham United in enabling fans to have their voice heard and #BeMoreThanAFan #COYI

With many more teams signing up to join the platform, it’s set to be a very exciting and busy summer of football for our sports team here at PrettyGreen.