Thursday, November 19, 2009

My comments: Bravo, Daryl. But the real achievement will be made when supporting anti-doping in cycling as a pro means more than just wearing the blue band or inserting the blue headset spacer. Action is the ultimate gesture of solidarity and commitment to the fight against sporting fraud, doping in sport and the protection of the athletes' physical and mental health and well-being. Don't get me wrong, it takes balls to sign for LA, Inc's team and sport the BikePure logo, but it takes even more balls to NOT have been caught doping but still rat out other dopers or expose corruption in the system.

My only fear is that the BikePure brand is going to be co-opted by the dopers themselves, who will sport the BP Blue as a badge that, at first glance, may deflect suspicion and buy them some tenuous, top-level credibility and allow them to escape scrutiny. I know Myles and Andy are reading this and are probably three steps ahead of my thinking at this point, but it would be crushingly demoralizing if a current pro and BikePure supporter were to ever test positive. Let's hope for the best, eh?

In the meanwhile, hustle on over to the BikePure Store and pick-up your own BP gear. And Bike Shops especially should consider the BikePure Shop Pack:

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