Month: December 2011

2011 was a year of hits and misses, in terms of my personal use of social media. I stuck with platforms I love – Twitter and WordPress. I committed to new loves – Instagram and Miso. I maintained platforms I couldn’t do away with – Facebook and LinkedIn. I continued to use Foursquare, despite some ups and downs (see my previous Foursquare post). I signed up … Continue reading My year in social media

Foursquare’s a funny thing. It’s one of those social media tools that polarises people. It’s also one that Joe Public still hasn’t heard of. But if you’re social media fan, it’s likely you’ve used this location-based app to share where you are, leave tips, read recommendations and meet up with friends. Almost two years after signing up to Foursquare, I’d like to share some thoughts … Continue reading The great and the scary things about Foursquare

Social media is a competitive space. Our favourite platforms, like Facebook and Twitter, are continually working to keep us engaged and loyal. They’re also looking for more ways to monetise their platforms. That’s why they regularly change their user interfaces and service offerings. Twitter.com has changed again, this time to quite a marked new layout. But is it just me, or is Twitter.com a mirror … Continue reading Is the new Twitter a mirror image of the old?

There’s an old saying that doctors bury their mistakes, lawyers gaol their mistakes and journalists publish theirs. Social media managers not only publish their mistakes – they have their mistakes raked over in real time for all to see. And if your ‘mistake’ hits the big time, you can expect opinion columns, analysis and derision to appear in the mainstream media within hours. Being a … Continue reading Community management not for fainthearted

Public Relations | Adelaide

Welcome to the online hub for Michelle Prak's public relations consultancy. Read articles about corporate communications including tips on media relations and how to manage your profile. See the "Prakky public relations" page for a list of services. Please email michelle @prakky.com.au to get in touch.