AutoMobility LA 2016 Recap

MONDAY

Explore the exhibits in the Technology Pavilion and network with other AutoMobility LA attendees before the Kickoff Party later in the evening.Location: Technology Pavilion At The Los Angeles Convention Center

Mojio Hackathon teams have been working hard all weekend to develop new app solutions for connected vehicles. Find out who won and will take home the grand prize here.Location: Technology Pavilion At The Los Angeles Convention Center

Motor Press Guild will announce its Lifetime Achievement Award winner as well as other award finalists. North American Car of the Year jury will announce its finalists for car, truck and utility vehicle of the year.Location: Technology Pavilion at the Los Angeles Convention Center

Mobility has always been about making the world a better place – connecting us with each other and giving us the freedom to see the world and build our dreams. But as our city populations grow and traffic congestion worsens, ensuring mobility for everyone requires disruptive action. Transportation options will be more diverse than ever before, from autonomous vehicles to bike sharing, on-demand shuttles and more. In this session, Ford President and CEO Mark Fields will share more about how the mobility landscape is evolving, Ford’s expansion to be both an auto and a mobility company, and its commitment to helping make people’s lives better by changing the way the world moves.Location: Technology Pavilion at the Los Angeles Convention Center
Speakers:Mark Fields - CEO, Ford

8:40 am – 8:55 amPutting the Owner Back in the Driver’s SeatTechnology Pavilion at the Los Angeles Convention Center

The shift to mobile is radically changing the way people and businesses connect — especially the way consumers discover information and make decisions. As a result, the auto industry is experiencing a return to the personalized marketing model in order to best reach consumers where they are spending their time. Join Facebook’s automotive lead, Stephanie Latham, to discuss the importance of putting the car owner at the center of your automotive marketing strategy, and to explore the new kinds of tools and groundbreaking innovations that are completely transforming the way we communicate. In addition to the shift to mobile, Stephanie will address what’s next for the auto industry – from video to the future world of VR.Location: Technology Pavilion at the Los Angeles Convention Center
Speakers:Stephanie Latham - Director US Automotive, Facebook

Formula One racing is as much about new technology as it is about focused driving — its where fierce competition breeds innovation. But what can improvements in the high-stakes, high-drama racing industry bring us in our day-to-day lives? Join us as McLaren Applied Technologies shows how performance-driven designs can make an impact everywhere we rely on technology. We'll learn how motorsport innovations are transforming driverless and electric vehicles, how designs honed on the racetrack are improving software in the car, and how racing-derived technologies are bringing significant improvements into such diverse fields as healthcare, transportation, and energy.Location: Technology Pavilion at the Los Angeles Convention Center
Speakers:Tim Strafford - Automotive Director, McLaren Applied Technologies

Studies show that by 2020, 10 million automated vehicles will be on the road and EACH vehicle will generate approximately 4000 GB of data EVERY DAY! Compare that to 1.5 GB per day, which is the amount of data that studies predict ONE person will generate in 2020 with their personal device. That is like having nearly 3000 people for every one car, which equates to a FLOOD of data! How will the automotive ecosystem use that data to differentiate the driving experience and add value to the ecosystem? Join Intel CEO, Brian Krzanich as he explores how leveraging data within a holistic end-to-end solution will drive innovation in automated driving. As the world becomes increasingly smart and connected, the opportunity magnifies for fully autonomous vehicles to learn and adapt to their environment. Krzanich will discuss how the industry is undergoing an unprecedented digital transformation and how this flood of data will deliver valuable insights and translate them to seamless and safe driver experiences for fully and highly autonomous driving.Location: Technology Pavilion at the Los Angeles Convention Center
Speakers:Brian Krzanich - CEO, Intel

In the early days VR seemed exclusively like a thrill-centered medium for videogames but now it's becoming an effective tool in healthcare, courtrooms, military training, education, and even automotive. Ford for one is using VR in its Dearborn Immersion Lab to inspect cars and sit inside them before they are manufactured. In this session we'll look at other innovative ways automakers can use VR including immersive brand experiences for prospective customers.Location: Technology Pavilion at the Los Angeles Convention Center
Speakers:Morris May - Founder/CEO, Specular Theory

In 1940 Henry Ford predicted that a combination motorcar and airplane is coming, adding, "You may smile, but it will come". Fast forward to 2016 and Ford's predictions are very close to becoming reality. Join Neal Ungerleider, science and technology reporter for Fast Company, as he chats with Dezsö Molnár, inventor, rocket scientist, rock star, and all-round modern-day daVinci" (according to Bloomberg Media), who is working on a number of flying vehicles along with a flying-car racing league. Together Neal and Dezsö will review the existing state of flying cars, discuss the growing value and potential for flight-enabled vehicles, and demystify the entire concept down to its real nuts and bolts.Location: Technology Pavilion at the Los Angeles Convention Center
Speakers:Dezsö Molnár - InventorInterviewer: Neal Ungerleider - Reporter, Fast Company

Wednesday will reveal the results of our LA 2050 Design Challenge, a contest where automakers and design studios envision what vehicles will look like in 2050. But even as we look at the car of the future, one question remains: What will cities that support these vehicles look like? Changes in attitudes, technologies, social frameworks, materials and mobility will all impact how we design and build our cities over the next 30 years. Join our urban design experts as they discuss what transformative urban trends will be reshaping our cities and repainting our landscape. Prepare yourself for Wednesday's visionary contest entries by understanding the city of 2050.Location: Technology Pavilion at the Los Angeles Convention Center
Speakers:Jeffrey Tumlin - Director of Strategy, Nelson/NygaardMark Bünger - VP of Research, Lux ResearchModerator: Gerry Tierney - Associate Principal, Perkins+Will

The 125-year-old transportation industry is at an inflection point. The focus of mobility is changing from driving, to the experiences that shape the journey. In many urban areas like Los Angeles; excessive commute times and traffic congestion lead to a drop in productivity not to mention injury and loss of human lives. Autonomy, electrification and on-demand services are changing user expectations and the industry at large. In this session, the CEO of NextEV USA, Padmasree Warrior will share her vision on the future of mobility and much more.Location: Technology Pavilion At The Los Angeles Convention Center
Speakers:Padma Warrior - CEO, NextEV

8:30 amExhibits OpenLos Angeles Convention Center

All exhibits will open at this time.Location: Los Angeles Convention Center

In our lifetimes, autonomous technology will give us vehicles that will deliver consistently reliable and safe driving experiences. But where does that leave those for whom the siren song of emotion calls? For these people — the adrenaline junky, the ""hipster"" tinkerer, and the artist — the thrilling or visceral drives their automotive desires. In a future automotive landscape where reason reigns supreme, discover how disruptive brand thinking can enable outlier brands to design experiences motivated by feeling, rather than just logic.Location: Technology Pavilion at the Los Angeles Convention Center
Speakers:Sébastien Stassin - Chief Creative Officer, KISKA GmbH

In this morning session, tour the entire AutoMobility LA show & see all of the exhibits in the Technology Pavilion and Los Angeles Convention Center. Tours led by automotive experts and presented by SBD. Online signup is required in advance, and only available for AutoMobility LA All-Access badge holders.Location: Los Angeles Convention Center

With the steady rise in vehicle interfaces to smartphones, infrastructure, infotainment units, and ADAS technologies, vehicles are becoming exposed to external software like never before and, as a result, are becoming an attractive target to a myriad of hackers, defrauders, terrorists, and other cyber criminals. In this talk, we'll look at the cybersecurity challenges faced by the automotive industry and compare them to those faced by other industries (such as retail, finance, and health-care) to learn what we can expect over the next few years. We'll also look at the various studies coming out of the State of Michigan on connected vehicles and cyber components testing, as well as the new layer of cyber protection introduced in 2015, the Automotive Information Sharing and Analysis Center (Auto-ISAC), designed to facilitate the exchange of important threat information and countermeasures in real time.Location: Technology Pavilion At The Los Angeles Convention Center
Speakers:Karl Heimer - Sr. Cybersecurity Consultant to the State of MichiganDaniel Thunberg - Global Head of IoT, IrdetoFaye Francy - Executive Director, Aviation ISACModerator: Jon Allen - Director, Booz Allen Hamilton

In this midday session, tour the entire AutoMobility LA show & see all of the exhibits in the Technology Pavilion and Los Angeles Convention Center. Tours led by automotive experts and presented by SBD. Online signup is required in advance, and only available for AutoMobility LA All-Access badge holders.Location: Los Angeles Convention Center

Since the days of Henry Ford, vehicle manufacturing has remained largely unchanged. Despite rapid advances in manufacturing technology, the world continues to design and build vehicles the same way it did more than 100 years ago. Local Motors seeks to make the assembly line obsolete with the use of innovative technologies such as direct digital manufacturing. By empowering a global online community of makers through open innovation vehicle design, Local Motors is at the forefront of the maker movement for mobility. Jay will arrive to deliver his visionary talk in Olli, a self-driving EV vehicle equipped with IBM Watson cognitive technology.Location: Technology Pavilion at the Los Angeles Convention Center
Speakers:Jay Rogers - CEO, Local Motors

In this afternoon session, tour the entire AutoMobility LA show & see all of the exhibits in the Technology Pavilion and Los Angeles Convention Center. Tours led by automotive experts and presented by SBD. Online signup is required in advance, and only available for AutoMobility LA All-Access badge holders.Location: Los Angeles Convention Center

By using capsules and tubes to move cargo and passengers at faster-than-airline speeds over long distances using electric propulsion in a low pressure environment, Hyperloop One is reinventing transportation. It not only eliminates direct emissions, noise, delay, and weather concerns, but also pilot error. The first live trial of Hyperloop technology happened earlier this year and the company's long-term goal is to deliver a fully operational Hyperloop system by 2020. Join us for an exciting discussion of LA's next mode of transportation with CEO, Rob Lloyd.Location: Technology Pavilion At The Los Angeles Convention Center
Speakers:Rob Lloyd - CEO, Hyperloop One

Analysis of new data on startups suggests that founders often overlook recruiting great mentors. According to TechCrunch, this simple strategy can increase a company’s odds of success almost more than anything else. Join us for an interactive session with venture capitalist and mentor Bill Tai who will be joined on stage by representatives from the AMLA Top Ten Startup competition. As a successful investor and advisor, Bill will review startup success factors such as funding, timing, crisis management, marketing, growth, and will answer questions from the winning startups. Not to be missed if you are in startup mode, this session will be equally valuable to OEMs and tier ones who are wondering what makes for a good startup acquisition or investment.Location: Technology Pavilion At The Los Angeles Convention Center
Speakers:Bill Tai - Venture CapitalistAutoMobility LA Top Ten Automotive Startups

4:30 pmExhibits CloseLos Angeles Convention Center

Technology Pavilion exhibits will not be open on Thursday, November 17. Exhibits in the Los Angeles Convention Center will reopen at 8:30 am on Thursday, November 17.Location: Los Angeles Convention Center

Technology Pavilion exhibits will not be open on Thursday, November 17.Location: Technology Pavilion at the Los Angeles Convention Center

7:00 pm Middlecott Sketchbattle ExperimentPetersen Automotive Museum

Known informally as the 'Fight Club' for automotive design, the Middlecott Sketchbattle Experiment gathers the best & brightest young, hungry auto designers for an action-packed evening of design, music, food and drinks. Benefiting the Petersen Automotive Museum, the party is open to all who make a donation ($20 general admission / $5 students). And while tickets may be available at the door, we highly recommend AutoMobility LA attendees to get their tickets early (the event is expected to sell out). Please note that this event is not child-friendly; anyone under 18 must be accompanied by a parent/guardian at all times. Get your tickets early HERE.Location: Petersen Automotive Museum
More Information:Middlecott Sketchbattle Experiment