How Arlingtons started their other graphic design journey

Company name

Arlingtons

Overview

Arlingtons is an Australian family-owned fresh food business. We create delicious, all natural foods under the brand of our family name.

Our Fruit Tapioca range is a star product that needs a packaging revamp. Tapioca is an all natural, soft and sweet, fruit flavoured dessert with a jelly like consistancy. Tapioca seeds are cooked until soft jelly-like pearls, absorbing the fruit and coconut its cooked in.

Incidentally, we love the packaging look of Jagabee, a potato chip in Japan.
(http://picasaweb.google.com.au/lh/p…directlink)
We love the feel of it, the images and colours, and the great mascot.
We hope you find it inspiring too !

Tell us a bit about who you are and the people you reach

Tapioca is an old-fashioned dessert we have given a modern twist with fruity flavours and coconut. It is targeted at the general population, and therefore must appeal to adults, children, elderly, parents who purchase for younger children, and even sub-groups like asians. In other words it is for everyone from ages 0-100+.

Being a gluten and dairy free dessert, it is a popular snack amongst those with special dietry requirements. Its not a healthy dessert per se (lots of sugar), however it is safe to consume, easy to digest, low in fat and contains real fruit. It makes you feel good to eat it.

Back of cup requirements:
- smaller Arlingtons logo, and Tapioca flavour
- space for short blurb
- all natural, gluten free, dairy free
- ingredient list on left
- nutritional panel on right, barcode underneath
- company address, phone along bottom
- made in Australia by a family owned company
- small friendly plea to recycle the container with image
- space for HACCP logo

Style:
Old-fashioned, but modern appeal is what we're after, but not limited to this.
Big colours & textures.
A window somewhere on the packaging (ie. side, across or even a round shape on the front like a belly) in order to see the colour and texture of actual tapioca inside.
Images (not photos) of the fruit.