Top 10 Best Rated SEO Tools 2020 – Free & Paid

Search Engine Optimization (SEO) tools are extremely important for any SEO campaign to be successful. Good SEO tools make ranking on the first page of Google and other search engines for desired keywords a lot easier.

There are many free and paid SEO tools and software available online with each claiming to be the “Best SEO tool” so it is difficult to tell which is actually the best. This post will help you choose the top SEO tools for keyword research, building high-quality backlinks, analyzing competitors websites, content optimization and more.

Best Free SEO Tools

1. Google Analytics

Google Analytics is hands down the best free web analytics tool, Google Analytics provides insights to many types of data ranging from customer acquisition to behavior and sales and so much more.

You cannot call yourself an SEO expert if you do not have a good understanding of Google Analytics and use it frequently, it is a must have SEO tool.

You can easily connect your Google Search Console account, Google Adsense and Google Adwords accounts to Google Analytics to get better insights on their data.

2. Google Keyword Planner

Google Keyword Planner is one of the best free keyword tools. It is owned by Google and provides insights to keywords, keyword traffic, competition and suggested bids i.e Cost per click (CPC).

3. Google Search Console

Google Search Console formerly known as Google Webmaster Tools is a free full suite of tools from Google which every SEO must know how to use excellently and daily. Popularly called GSC, it has tools for indexing, checking site errors, viewing site traffic statistics, backlinks and much more.

4. Keyword Everywhere

Keyword Everywhere is a Google Chrome extension which shows you search volume, competition and CPC data for keywords in Google Search Console and supported SEO tools like Ubersuggest. It gets its data directly from the Google Keyword Planner.

5. Screaming Frog

Screaming Frog is a very good SEO software which scans and analyzes websites, shows you your website SEO data, redirects, broken links, response codes and other data. It is a desktop app and has to be downloaded and installed before use.

6. Ubersuggest.io

Ubersuggest is a free tool which provides Google autocomplete search suggestions for inputted keywords. Keywords in ubersuggest can be expanded to view long tail keywords, it works with the Keyword Everywhere Google Chrome extension.

7. Yoast SEO

Yoast SEO is the undisputed king of WordPress SEO plugins, it offers very useful features to help even SEO beginners do SEO with ease. It scores article SEO based on keyword density, title length, content length, alt tags, meta descriptions, internal links, external links and more and shows a green light only when SEO is done right, otherwise it shows red light for bad SEO and orange light for fairly good SEO. It is a must have SEO tool for WordPress users.

Best Paid SEO Tools

Paid SEO Tools are more professional than free tools, they offer better SEO management and tracking tools and many other features. Here are the best paid SEO tools from my experience and user reviews.

1. Ahrefs

Ahrefs is one of the biggest and most popular link analysis and link building tools, Ahrefs is a must use for anyone doing SEO.

2. BuzzSumo

BuzzSumo is one of the best content tools online, it offers many features to make your content marketing campaign a huge success.

3. Majestic SEO Tool

Majestic SEO Tool is a popular link analysis tool and helps users know whether prospective sites they want to link to will give them authority links or spammy links.

4. Moz Pro

Moz Pro is a group of SEO tools for keyword research, rank checking and backlink research. It provides a complete set of tools for SEO work. It also comes with a Chrome and Firefox extension called MozBar which shows you the Page Authority and Domain Authority of any website you visit.

5. Long Tail Pro

Long Tail Pro is a cool SEO software used to find long tail keywords and offers CPC and search volume filtering to make your work easier.

6. SimilarWeb

SimilarWeb is an all round SEO tool, SimilarWeb offers keyword research tools, competition analysis, similar websites and more.

7. QuickSprout Website Analyzer

QuickSprout Website Analyzer is a tool which when connected to Google analytics analyzes SEO data, social mentions, pagespeed and provides recommendations for improvement.

8. SEMrush

SEMrush is one of the best SEO tools all round, it provides excellent keyword research using seed keywords and competitor websites.

List of SEO Tools

Here is a list of SEO Tools available online with the exception of the tools mentioned above however this list is not exhaustive, we might miss some and many new tools spring up daily.

Technical SEO Tools

All in One SEO Pack: Is a wordpress plugin widely used for technical SEO. It is similar to Yoast SEO and features auto generated description tags, bad bot blocker and canonical tag support.

Bing Webmaster Tools: Is Bing’s console where you can manage your site visibility in the Bing search engine. You can submit a sitemap, target a country and more.

Google Mobile-Friendly Test Tool: Use this tool to check if your website is mobile friendly. Google doesn’t like non mobile friendly websites so it’s a must to be mobile friendly.

Google PageSpeed Insights: Website loading speed is a very important Google ranking factor so your website must be optimized to load very fast, the optimum load time is less than 3 seconds. To check if your website meets Google’s speed requirements on mobile and desktop, use the Google pagespeed insights tool, it will also give you suggestions on how to improve your site speed.

GTmetrix: Is a popular free SEO tool used for checking site speed and offers recommendations to improve speed.

Siteliner: Is a good technical SEO tool used to find internal duplicate content and broken links.

Woorank: This is a website analysis SEO tool which checks your site health and tells you what to fix.

SEO Content Optimization Tools

LSIGraph: Is a good tool used to generate latent semantic indexed keywords from a seed keyword.

MarketMuse: Compares your content with similar content across the web and notifies you of possible content improvement.

SmallSEOtools: Is useful for checking for duplicate content in articles you want to publish.

Grammarly: Helps you find grammatical errors in your content.

Scribe by Copyblogger: Is a content marketing tool which rates the user friendliness of content and search engines.

How to Use SEO Tools Effectively

Using SEO tools can be dizzying if you are just starting out and don’t really understand SEO, here are some tips to help you use these tools effectively and rank higher on search engines.

Understand SEO: Before jumping to use any SEO tool, try to understand what SEO is and how to go about it. I suggest reading SEO web articles from the likes of backlinko.com, neilpatel.com. moz.com, searchengineland.com and more. You should also read good books on SEO such as Art of SEO, SEOBook by Aaron Wall and others you can find online.

Use Free Tools first: Before shelling out large sums of money for monthly SEO Tool subscriptions, use the available free tools to see if they can provide what you need, if they cant provide your SEO needs then you can use a good paid tool like the ones mentioned earlier in the post.

Ask for Help: If you do not understand something or get stuck, find an SEO expert you know or find SEO forums and groups to get help. This way you can find solutions to your problems very easily.

Hope you had a nice time reading this article, please share and comment, thanks!

POPULAR POSTS

POPULAR CATEGORY

AFFILIATE DISCLOSURE: Tadesite.com may get a commission from retail offers in our posts. Tadesite.com and its owners are not liable for any loss caused by decisions made from visiting this website and reading its posts and pages.