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Salesforce.com launches new services for mobile app development

Salesforce.com is giving customers and partners access to a new set of tools and services for building mobile applications on its cloud platform.

Like most enterprise software vendors, Salesforce.com is trying to cater to a world where end users increasingly want to, or because they are frequently on the road need to, work on their smartphones, tablets or other mobile devices, not from computers at their desks. The so-called “consumerization of IT” movement is also playing a role as users want a technology experience at work that is similar to what they have in their personal lives.

Mobile development has posed something of a dilemma for both software vendors and end-user companies, because while native applications written specially for iOS, Android and other OSes can be more powerful than ones developed in HTML5, the latter can be deployed across multiple platforms, saving time and cost.

Salesforce.com is hoping to preserve customers’ choice of development styles while making mobile application development faster and easier, said Scott Holden, vice president of platform marketing, in an interview.

In June, version 2.0 of Salesforce.com’s mobile SDK (software development kit) will be generally available. The update will make it possible for developers to link business system data such as a Salesforce.com CRM (customer relationship management) system to mobile applications, whether native, HTML5 or hybrid, according to Salesforce.com.

HTML5 applications will also be able to use on-device features such as a camera. Other features in the update include development libraries for secure offline storage and other requirements.

Now generally available are a number of Developer Mobile Packs, which allow developers to access Salesforce.com’s APIs (application programming interfaces) through multiple popular JavaScript frameworks, including AngularJS, Backbone.js and JQuery for mobile.

Salesforce.com doesn’t see a convergence point for mobile application development just yet.

‘There was a theory that HTML5 was going to take over [the mobile application market] but we haven’t seen that play out,” he said. “What customers want is choice.” However, customers who build an HTML5 mobile application can turn it into a native one “with just a small amount of work,” he said.

Both the packs and the SDK are open source and will be available at no charge through Github.

Part of the consideration behind open sourcing the components is to foster further development of Salesforce.com’s partner ecosystem. Also to that end, the vendor is launching a new Mobile Accelerator training program for consulting partners.

In addition, Salesforce.com is working with user groups to conduct mobile developer events in 37 cities around the world next month.