5 company blogs to inspire your marketing strategy in 2013

Some companies prefer to use blogs to promote their own products while others invest resources to educate existing and potential customers.

Software companies have access to valuable data from their own customer base and when they decide to share it with their readers worldwide, everybody wins.

What’s in it for them? They grow their influence and customer base, while us, the readers, get educated and inspired, for free. It’s a win-win, no matter how you look at it.

I’m not affiliated in any way with the following software companies but I highly recommend their blogs.

Unbounce

Unbounce is a software app that helps you build and generate landing pages without the help of your IT department. It’s mostly drag and drop. I’ve been following the main writer of their blog, Oli Gardner, for more than 3 years. His articles are one of my favorite sources of inspiration.

Not sure where to start with user testing? Check out their collection of 10 case studies that will inspire you to start listening to the non-verbal language of your visitors.

The Usabilla blog is one of the places where UX case studies can be found

Help Scout

Help Scout is a help desk web app, one of the friendliest for managing customer support.

As with the other companies, the team behind the product share the knowledge they get from the support experience provided through their platform. They treat their own data as a gold mine and make sure to put it to good practice.

I found it sort of funny that one of the posts you reference for Unbounce was also written by me. ;)

We love Unbounce/AWeber/KISS, I’ll definitely have to check out Usabilla does things…

http://padiact.com Claudiu Murariu

Didn’t notice it. That just proves we were not wrong about having you on the list. :)
Keep up the great work!

http://aweber.com/blog/ Justin Premick, AWeber

Hey Claudiu,

Thanks for the shout-out! It’s flattering to be included in this group – they all do really solid stuff with their blogs.

Cheers!

http://padiact.com Claudiu Murariu

The truth is, Justin, that your blog is one of the few by an email marketing provider that doesn’t write only about their features and business. There was no hesitation in including your blog on this list. :)