Bill Cheney, Head of Channels and Enterprise for Bulletin has strong opinions about marketing automation. At a recent training workshop for Channel Partners he was quoted as saying: “One of the strongest growth areas for A2P messaging within our channels has been marketing automation utilising SMS. In order to remain relevant and make Channel partners’ offerings more compelling to New Zealand and global organisations, Bulletin continues to enhance the services Channel Partners sell. Channel partners can offer their customers a true omni-channel communication experience harnessing the power of SMS, growth in [...]

Like most schools, you probably use email, Facebook, and Twitter to communicate with students. Whether you’re sending out a crime alert, upcoming payment reminder, or promoting an on-campus event, these three channels are the most widely used forms of communication amongst colleges and universities. Why do you think that is? Is email really the best way to reach college students in a moments notice? What about Facebook? Twitter?

We’ve all heard the hype over the past 10 years with media and bloggers proclaiming that today is the day SMS died. Heard these before…

MMS will kill SMS

‘Push to talk’ will kill SMS (actual quote from a Telco executive)

Blackberry Messenger will kill SMS

Email on Smart Phones will kill SMS

iMessage has killed TXT

Poor wee 160 character SMS/TXT messaging is the first victim in the marketing of any new service and the first to be bullied in the media and by bloggers. It’s a simple victim too. It doesn’t need the spotlight, nor want it. It cant afford the spotlight as there is no owner of it with a huge marketing [...]