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Dutch brewing company Heineken boosted Formula 1's sponsorship revenue by around $16.8M last year, accounts revealed, according to Christian Sylt for the London TELEGRAPH. After "almost two years of negotiations about sponsoring F1," the brewer "got to the finish line" in '16 when it signed a deal t...

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After “nearly two years of hesitation,” the Senegal national football team will inaugurate its new kit provided by Romai Sports, according to Madiagne Niang of SENE NEWS. Created in ’12 in the UAE, Romai Sports was founded by Kamis Al-Rumaithy and “became the first UAE-based ...

Marianne Vos' new women's team has "signed a title sponsor to a five-year deal." Dutch company WM3 Energie has "committed to supporting the team, established as Fortitude Pro Cycling ." The team was initially announced in September "after the long-term sponsor Rabobank withdrew from the sp ...

The furor over the Chinese Basketball Association's decision to force players "to wear sneakers by the league's official sponsor went up a notch on Wednesday as Yi Jianlian stormed off the court in protest," according to the GBTIMES. Yi started for Guangdong Dongguan Bank against Shenzhen Leopard an ...

Team Sky has unveiled the new kit it will wear from next season. It is made by Italian manufacturer Castelli, which has replaced Rapha as the team's clothing supplier.
The new design contains a series of lines representing Team Sky's triumphs in its seven years of existence. Team Sky Principal Dave ...

Sports marketing company Lagardère Sports will open a new office to support Borussia Dortmund's int'l strategy. The new BVB Sales office will be located in Dusseldorf, Germany. Jonathan Webster will lead the new office at the beginning of '17. Webster currently works as senior sponsorship sal ...

Andy Murray "is set to be officially crowned the world's leading male tennis player," according to the BBC. Current stats from the ATP indicate that the 29-year-old made more than $10M in prize money this year. But according to figures from business publication Forbes, the Scot made some $15M " ...

The EFL Cup "will be known as the Carabao Cup from next season in a three-year sponsorship deal" worth £18M ($22.5M), according to the BBC.
The agreement with the Thai energy drinks brand "is a slight increase on a previous deal with American credit card provider Capital One."
Carabao already ...

Tournament officials announced Mercedes-Benz as the ISPS HANDA World Cup of Golf 's premium partner and official vehicle when the tournament is held at Kingston Heath Golf Club from Nov. 23-27.
The partnership will see Mercedes-Benz and its fleet of first-class vehicles dedicated as player and ke ...

No official date has been set for a potential National Rugby League game in Hawaii, a marketing official involved in the talks cautioned. N.Y.-based sports marketing firm Ascendent Sports Group did not confirm reports that NRL sides St. George Illawarra and the Wests Tigers will play an exhibition g ...

Baseball New Zealand named United Airlines its title sponsor. The six-figure, four-year sponsorship agreement makes United Airlines BNZ’s leading commercial partner. The airline will receive naming rights to the organization’s national tournament program. BNZ CEO Ryan Flynn said, "This i ...