Description

Description

“The bridge to greater efficacy in social network ads and the road to greater ad sales for networks are intertwined around a single segmentation that rises above industry verticals—how the networker feels about brand interactions on ‘her’ page or feed in general.”

– Billy Hulkower, Senior Technology Analyst

Some questions answered in this report include:

Do we care what brands or products our friends like?

Are the opinions of friends more valuable than those of strangers?

Mobile social: One step forward or two steps back?

The scope of corporate involvement in social networking is rising rapidly. Above the line, social ad sales
are estimated at $6.1 billion, and are expected to grow to $11 billion by 2017. Even so, ads on social
networks may be less critical to brand engagement than below-the-line social marketing, including
company profile pages, tweets, and news feeds. Per Facebook , each of the world’s 100 largest
advertisers participates on the site.

This report examines how brands can best engage networkers both above the line and below, with
subjects including how networkers respond to both forms of marketing, including responses segmented
by those with 200 or more friends, as well as by the number of companies or brands liked or followed
by networkers.

Other subjects covered include frequency of usage, on-the-go usage, use of check-in services, attitudes
toward sharing and receiving links and content, the role of native, local, and mobile ads in propelling
sales, the extent to which networkers have fatigue from excessive brand feeds, the extent to which
networkers desire brand interactions, and, perhaps most importantly, the role of likes and the
recommendations of friends and family in driving purchases.

Take a look inside a sample report to see what you will receive: Download now.

What's included

What's included

Databook

Executive Summary

Infographic Overview

PowerPoint Presentation

Report PDF

Previous Editions

Table of contents

Table of contents

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Executive Summary

The market

Native, SoLoMo driving gains

Figure 1: U.S. social network ad sales, 2009-17

Social carries one in seven online ad dollars

Figure 2: Social network share of total online ad sales, 2009-13

The networker

Penetration on pause, frequency on rise

Figure 3: Any use of social networks, January 2012 vs. March 2013

Ads need to aim young

Figure 4: Positive response to ads on social networks, by age, March 2013

Appendix: Trade Associations

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.