4. Monitoring the plan
a. Create a way to monitor and evaluate the success of your plan.

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SMOKING CESSATION PROGRAM

Product features
According to Kotler and Keller (2006), marketing people are involved in marketing several types of entities: goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. In the case of the smoking cessation program, what is marketed is information. Through the program, people's awareness of the pros and cons of smoking will be further enhanced and that people will be educated on the most simple and safe ways by which they could quit smoking.

The product is basically an intangible product but once availed of, it would have tangible significant effects to the users. The program may consist of natural ways and procedures as well as changes in the lifestyle of persons which ...

Solution Summary

The solution discusses a smoking cessation program and provides suggestions for how to promote the organization, regulations, social marketing implications and monitoring the plan.