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Fingerhut Launches Jewelry Continuity Program

(Direct Newsline) On Nov. 1, Fingerhut Direct mailed two 100,000-piece efforts for a jewelry continuity program. A third effort, also consisting of 100,000 pieces promoting Lady Sterling Jewelry, will be incorporated into Fingerhut remittance envelopes starting in mid-November. Each promotion offers a free first shipment, with only shipping and handling costs required. Holsted Marketing, a direct mail program manager, is coordinating all aspects of the campaign, from advertising creation and production to customer service and order fulfillment.

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Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?