VIDEO + SLIDESHOW: The Coming Paradigm Shift in Mobile Marketing

Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and data processing means major changes in both online and offline marketing. Smart companies are planning for the future by thinking about cross–device compatibility, but also thinking about big data, and how it will change the way we think about marketing.