Think about how much time you sink into promoting your business on Twitter, and then consider this: Instagram is officially more popular. For real! As of December, Instagram has more monthly active users than Twitter. That’s 300 million users and counting, yo. (Twitter is still around 284 million.) So I’ll say it again: think about… [Read More]

When it comes to the way you provide customer service on social media, it’s time for you to lower your standards. Just kidding! Obviously social media is a big, big deal when it comes to providing customer service. Where a lot of businesses go wrong, though, is not establishing their own standards for customer service… [Read More]

Not like this is gonna come as a surprise or anything, but we’re at a point right now where 89% of businesses are creating content for social media. It’s like those toothpaste commercials, where they say that 9 out of 10 dentists recommend a certain brand – can’t argue with those numbers, right? The thing… [Read More]

Here we are – last blog post of 2014! Between all the guides, case studies, algorithm deep dives, tips, announcements, and all that other good stuff, this blog has published 80-some posts over the course of the year – and today, I’m bringing you a look back at the greatest hits. You want the best… [Read More]

Everybody wants more Facebook shares. Think of allllll the content that gets shared on Facebook every single day. Super valuable, right? Well, only about 23% of all sharing activity takes place on Facebook. 69% of all sharing activity takes place on Dark Social. Big difference, right? See, the people over at RadiumOne recently released this… [Read More]

2014 is coming to a close soon – wanna know how your marketing compared to everyone else’s? Time to find out! Just last month, HubSpot released their 2014 State of Inbound Marketing report – an annual survey of THOUSANDS of marketers that investigates what they did, what worked, what didn’t, and where the trends are… [Read More]

Ever ask yourself why you even have a Facebook page, or a Twitter account? Well, why does any business? Why does any PERSON? When you use social media for marketing, it’s easy to forget that actual USERS don’t think of it that way. That would be like advertisers thinking that people watch TV for the… [Read More]

I hear it all the time. “I don’t understand why social media isn’t doing anything for my business!” “How are these other guys getting so many fans and followers, and why can’t I?” “Maybe social media marketing just isn’t the solution for me.” And since I hear it all the time, you know what that… [Read More]

Does this sound familiar? You get a great idea for a piece of content. A blog post, for example. It sounds so awesome, calling it “a piece of content” doesn’t even do it justice. This baby is ART. You pour your heart into it. Spend all morning outlining, all afternoon writing, and all night whipping… [Read More]

Don’t you always wonder how the other guys do it? You know, the BIG guys. Massive, billion-dollar companies are on social media just like you are – so what’s their game plan? What are their priorities? What do they struggle with? Time to find out! Earlier this year, social marketing company Spredfast commissioned a report… [Read More]

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