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This week we will move on to another web 2.0 topic, which is “Innovation in Assembly”. I’m sure that not everyone familiar with this, so let me do a short introduction. The web 2.0 combines so many data in our era, personal, business, international companies …etc. all depends on the websites’ platforms; therefore, it has become a massive resources that increasing recombinant sources possibilities and also unintended uses of system and information on API which named as Application Programming Interface. API consists with many different data through the application, and it can collaborate with small business or even larger companies, such as Google, Yahoo!…etc. The most popular application and I’m going to talk about is Google AdSense.

Google AdSense is a program that displaying Google advertisement on websites and getting beneficial revenue from Google searching engine, therefore, it increases the capacity of Google’s websites and also database.

Some web servers do the significant effort for AdSense, as below:

They use a wide range of traffic-generating techniques, including but not limited to online advertising.

They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.

They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like “Click on my AdSense ads” to increase click rates. The phrases accepted are “Sponsored Links” and “Advertisements”. (Wikipedia, 2012)

Moreover, AdSense has divided into several different types, for instance, AdSense for Feeds, AdSense for search, AdSense for mobile content, AdSense for domains, and AdSense for video. Although it is a great application for people to advertise, there is another application called Google AdWords. Google AdWords can help you when you design an advertisement, which is for displaying on the correct relevant websites or Google searching engine results pages. However, Google AdSense aims to use Google AdWords advertisements get involve in personal websites such as blogging; and according to this, Google will clarify the ad types and based on the users clicks or impression to pay the money for the site network publishers on the published advertisement.

One of the most significant reason that Web 2.0 has been more popular and everyone keeping on it is Harnessing Collective Intelligence. So what is “Harnessing Collective Intelligence” pattern in Web 2.0?

Basically, Harnessing Collective Intelligence is to collect people’s opinions and ideas to share on the web; no one is the director or the only ownership of the websites, so that people can interact together; that’s why the data has been more widely and it has evolving into global databases. What’s more, an element has been created throughout the web is called “Blog”. Blog is a place where bloggers can post ideas and leave comments, and more can be used for education environment or personal and even business area such as Google: PageRank, eBay, and now the most well-known Wikipedia.

Wikipedia is an online encyclopedia based on the unlikely notion that an entry can be added by any web user, and edited by any other user. Therefore, anyone can provide any data and sharing with every person on the world, even though it might be incorrect; but somehow people share it!!! The foundation of Wikipedia is mutual trust and the nature of creative content.

Finally, “Harnessing Collective Intelligence” is one of the main patterns in Web2.0 and it is all about user-contribution on the websites in order to domain in Web2.0 era.