We aim to win over one-third of these customers from competing brands," says Magnus Jonsson. We expect that 10 percent of all S60 and V60 customers will choose the R-Design option on markets where it is available. And with R-Design, we are attracting a younger target group. "These cars have been specially developed for buyers who want to put their very own stamp on their car.

Sporty, sportier, sportiest - in order to keep the superlatives in check Volvo Cars has taken an holistic view of the all-new Volvo S60 and V60 R-Design, with the design and chassis being developed in parallel into a single cohesive offer. They're the natural choice for true connoisseurs," says Magnus Jonsson, Senior Vice President Product Development at Volvo Cars. With R-Design they are even sharper. "The all-new S60 and V60 are our sportiest models ever. Introducing the all-new Volvo S60 and V60 R-Design - designed with true sports-car feel and featuring a specially developed chassis to ensure that the driving experience matches the car's appearance.