Paul Rice
MBA 96

Paul Rice founded Fair Trade USA, the leading third-party certifier of Fair Trade products in the U.S. Previously, Rice was a rural development specialist in Nicaragua and founder and CEO of PRODECOOP, an organization representing 3,000 small coffee farmers. He earned the prestigious international Ashoka Fellowship for his pioneering work as a social entrepreneur and was named one of the world's top 40 Social Entrepreneurs by the Klaus Schwab Foundation. In 2014, Rice became a Berkeley-Haas executive fellow.