How’s this for ad strategy?: Burger King Netherlands urges female customers to “Get a Tasty New Look” with their new burger ad, featuring an artfully designed burger-inspired eye, complete with a sesame seed bun, lettuce, onions, cheese, ketchup and a winged-pickled lid.We can’t say it makes us crave a burger or want to wear Whoppers on our eyes, but we’re into BK’s modern take and ‘lean’ towards the avant-garde.