Northwest, Farelogics Sign Distribution Deal

Northwest Airlines and Farelogix have signed a distribution agreement that
provides users of the Farelogix FLX Platform access to Northwest Airlines' full
content. In teaming with Farelogix, Northwest Airlines is building on its
strategy to broaden its distribution options and enables customers to access
its suite of products through the channel that best fits their business needs.
"Our strategy is to offer travel agents and corporate accounts access to
our products through the most economical channels, using a variety of
distribution technologies," said Al Lenza, vice president of distribution
and e-commerce at Northwest Airlines. "Farelogix offers a platform that
enables us to cost-effectively distribute our best content while broadening the
reach of our products. At the same time, we can now provide the flexibility
that agencies and other travel sellers need to make reservations using
Farelogix." The Farelogix solution supports evolving industry dynamics by
bridging the gaps between legacy processes, systems and/or components. The FLX
Platform combines sourcing, searching and business rules technology to ensure a
flexible and seamless process across multiple distribution channels. It also
provides a highly scalable plug-and-play architecture that can be easily
integrated with various agency and corporate point-of-sale applications. Jim
Davidson, president and CEO of Farelogix, said, "By tapping into the
latest distribution technology available, Northwest Airlines is not only
empowering its customers to leverage the sources that best fit their business
needs, but it is also reducing its distribution costs."