This is the firm's fourth round of funding. It previously raised $13 million (about Rs 77 crore) from Tiger and Accel. Girish Mathrubootham, cofounder of Freshdesk, said Google Capital's investment is a validation of the company's business.

"They have a great brand name, have excellent network and have huge reach into small and medium businesses. This will help us a lot," said Mathrubootham, who declined to share the valuation of the company. Investment bankers estimate that softwareas-a-service companies like Freshdesk are valued at about six to seven times their annualised revenue.

For Google Capital it was Freshdesk's growth in the customer service area that attracted them. Gene Frantz, general partner at Google Capital, said globally customer support is undergoing a dramatic shift, fueled by the rise of cloud computing, subscription pricing, mobile devices and social media.

"Freshdesk has embraced and accelerated this shift, helping their clients provide great customer service," said Frantz.

Freshdesk has grown about 500% last year, said Mathrubootham, and launched a new product this year.

"Investors also liked that we are not just a single-product company," said Mathrubootham, 38, who declined to share revenue details.

Freshdesk's eponymous product, launched in 2011, is a cloudbased customer support platform aimed at global enterprises.

It has acquired about 23,000 clients including 3M, Hugo Boss and Petronas in 175 countries.

Earlier this year it launched Freshservice, a cloud-based internal support system that helps mid-sized companies with up to 5,000 employees manage their IT service desk on the cloud and on-the-go. This product has over 300 customers.

Freshdesk, however, operates in a highly competitive space and is a direct rival of US-based Zendesk and Salesforce's Desk. com. Zendesk went public in May and raised about $100 million (about Rs 593 crore). Zendesk, which had revenue of $72 million (about Rs 427 crore) and loss of $23 million (Rs 136 crore) in fiscal 2013, was valued at about $632 million (Rs 3,750 crore) at the time of the IPO.

Freshdesk, which has about 250 employees and has opened a sales office in the US, intends to use the new round of funding to accelerate Freshdesk's global expansion and ramp up research and development for Freshservice.