You could write a great blog, but a social media expert will know how to spread the word about it better than you can. You can’t do everything, so use other people’s expertise to get the results you need.

You can’t afford full-time employees

In an ideal world with an unlimited budget, you would, more than likely, build your own marketing team. But, as soon as you start hiring full-time employees, your costs will skyrocket.

That might be OK for a while, as you enjoy the results of a new marketing campaign. But what happens if your business is seasonal?

Or, when your initial offer to tempt customers runs out and you go back to full price? Your sales will drop off, and you will still have four or five employees to pay every month. Ouch.

So, outsourcing is the perfect way to drum up some new business without the long-term risk.

You will pay them a one-off fee, or have them on a retainer, but will have no obligation to use them if things go wrong.

As you can see, there are some solid reasons why you should consider outsourcing your digital marketing.