Presentation Lessons from Billy Wilder

Academy Award winner producer, director and screenwriter Billy Wilder can teach us a thing or two about presentation. Below are some things we can apply to make our stories stick to our audience:

The audience is fickle.What works for your audience today may not work for them tomorrow. So know your audience well. It may be your story your telling but be sure that your audience can resonate with it.

Grab ’em by the throat and never let ’em go.Don’t dilly dally when you start. Begin with a bang! Get them immediately hooked.

Develop a clean line of action for your leading character. Make sure that the arc of change in your story is clear and meaningful.

Know where you’re going. Just like what Stephen Covey wrote in his book The 7 Habits of Highly Effective People, “Begin with the end in mind.” You must know where your story is headed.