LOS ANGELES, Oct. 5 /PRNewswire/ -- While carpet and area rugs are often regarded as being a source of airborne dust and allergens in a home, new research is suggesting that soft flooring surfaces, such as those in carpet and area rugs, are more beneficial to allergy and asthma sufferers than hard-surface flooring, such as tiles, hardwood, and laminate. Dust particles, pollutants, and dirt get trapped in the fibers of rugs, preventing them from flying into the air whenever someone walks by. This is not the case with hard floors, in which dust gathers on the floor and gets easily propelled into the air with the slightest disturbance. This 'capturing' of dust and particles in the fibers of a rug is the main property that makes them a superior type of hypo-allergenic flooring in comparison to hard flooring. These scientific findings have led to increased business for rug dealers such as NW Rugs, who boasts an extensive selection of over 25,000 rugs, including Persian rugs, rugs made from organic New Zealand wool, Oriental rugs, contemporary rugs and more.

Since the research published by the Carpet and Rug Institute indicates that area rugs indirectly lead to cleaner indoor air by capturing dust particles, people are likely to wonder about the cleanliness of the rugs themselves. The beauty is that by capturing particles, area rugs are very easy to clean. Whether it's a modern rug or a traditional rug, regular vacuuming and the occasional visit from a professional cleaner is more than enough to ensure that a rug can be enjoyed for a lifetime. One of the reasons NW Rugs has gathered an especially significant amount of attention from the new research evidence is because it offers such an unmatched selection of both domestic and imported rug styles. While some rug dealers specialize in just Persian rugs or contemporary rugs, NW Rugs carries rugs from all over the world, and a large number of these rugs have special hypo-allergenic properties in addition to their inherent dust grabbing properties. The New Zealand wool rugs are a favorite among homeowners who want to add tasteful décor to their homes, but also want to be healthy and environmentally conscious. Wool from this region is the product of sustainable grazing practices and healthy diets, and has inherently beneficial hypo allergenic properties.

According to a Swedish research study that spanned 15 years of data collection, a 70% decrease in the use of carpet in Swedish homes led to a 30% increase in allergy complaints. Area rugs from NW Rugs are a great way to decorate a living space, as well as reduce the amount of airborne dust, pollen, and pollutants and relieve the symptoms of allergy sufferers.

Carpet-weaving is one of the most distinguished manifestations of Persian culture and art, and dates back to ancient Persia. In 2008, Iran’s exports of hand-woven carpets was $420 million or 30% of the world's market. There is an estimated population of 1.2 million weavers in Iran producing carpets for domestic markets and international export. Iran exports carpets to more than 100 countries, as hand-woven rugs are one of its main non-oil export items. The country produces about five million square meters of carpets annually—80 percent of which are sold in international markets.

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