Above, cover of the 60x Day Date Auction by Phillips, down the introduction of Pucci Papaleo’s new Rolex Day Date Book…

My dear Rolex buddy Pucci Papaleo has made yet another important Rolex book. After the enormous succes of his Ultimate Rolex Daytona bible and the exceptional Christie’s Daytona sale he has focused on the legendary Day Date now. “Pictures never seen” of the Day Date, The Presidental Rolex is the title. Some 167 x unique photographed Day Dates will be shown and explained in all details by Pucci.