Direct Marketing

Multi media Marketing

Multiple media marketing is a growing opportunity to helporganizations to be more effective in their targeting of the marketing programmes to improve ROI. Due to thefragmented media landscape, this is a more efficient way to cut through the clutter to reach yourtargeted audience to solicit a better response and increased conversion rates once the right strategy, offer,message and timing is delivered. Tracking is included in the strategy to measure the ROI and to allowthe improvement of the results once the programme is underway.

Customer Intelligence Analytics

Customer intelligence analytics provide organizations the ability tounderstand their customer segments better and this will provide insights to how better develop new strategies andcampaigns to improve business results. The service delivers powerful post-mortem analyses on programmes runand is regarded as the indispensible tool in the strategy development for future direct marketing programmes as ithelps to “sharpen the saw” for better audience selection and targeting.

Programme Management

Customer Service Excellence

Customer service is not to be taken for granted as itis important in maintaining customer loyalty and repeat transactions. It helps in raising brand value of theorganisation since it is one of the most visible fronts in the interaction of your customers. Hence Customer Service Excellence programme allows us to provide you with recommendations, proposals andtraining to improve the areas of service to help drive results and brand equity.

Sales Enablement Programme

Sales Enablement Programme supports your sales personnel,workflow processes that interacts with your customers at every touch point and to facilitate delivery ofpositive business results. So by equipping various sales tools, resources and kits, this can helpbetter engage your prospects to improve conversion rates from any follow-up of lead generationprogrammes.

Strategic Development

Integrated Marketing Programme Management

Integrated Marketing Programme Management are the bestway of utilising your marketing dollars in the most effective way as it involves the use of various touch points tointeract with your audience when the campaign is in progress. We develop strategies leveraging on the use of provenproject management methodologies and muti media technologies.

Business Process Innovation

For any organisation to be efficient in today’s business climatewe must be nimble to react to such changes. Hence the Business Process Innovation programme allows for theunderstanding of your organisation’s business goals and to develop process innovation to improve the efficiency,capitalising and harnessing on your strengths of your organisation while looking at processes that can betransformed to produce better results and performance.