Generation Z (Gen-Zers) consists of those born from the mid-1990s to the early 2000s, coming after Millennials. Gen Z has become increasingly popular towards brands as they are the main focus of marketing. This generation spends the majority of their time on social media— they eat, breathe and revolve their life around the online world.
If you're looking to get the attention of this generation, then be sure to make your Instagram posts and emails engaging, otherwise this generation can't be bothered wasting their time on an email that doesn't tell a ...

Generation Z is known as post-millennial students who are growing up quickly in the social media era. The young Gen-Z spend most of their time on the internet, which allows them to process information faster than other generations.
According to WGSN, Generation Z will make up 20% of the workforce by the year 2020. Seeing the trials and tribulations of millennials has helped shape Gen-Z to focus on work experience and shorter educational programs.
"They're more focused on earning good wages, and working in stable work environments, than folks who may ...