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VIRTUAL IMAGES® QUALIFIES AS G7 MASTER QUALIFIED PRINTER

11 14 2013

REDLANDS, CA – November 14, 2013 -- Virtual Images®, the nation’s leading provider of high-quality lenticular and specialty printed products, is pleased to announce its recent qualification as a G7 Master Qualified Printer.

G7 is an international standard (TR015) for calibrating printing presses and proofing systems to a common visual appearance. The G7 methodology uses gray balance as the driving force for achieving visual similarity across all print processes. Virtual Images is now part of the elite group of proof and print service providers who have successfully proven capable of providing the highest quality color printing.

By qualifying as a G7 Master Qualified Printer, Virtual Images has demonstrated that “thorough production of print and proofing, the knowledge and skill required and the fundamental practices essential to meeting the G7 methodology in a graphic communications production environment,” according to IDEAlliance, which manages the specification and the qualification process. IDEAlliance is a non-profit industry association guiding and publishing print media methodologies, specifications, and standards.

Along with parent company and manufacturing location, Travel Tags — also G7 Master Qualified Printer — Virtual Images assures their customers that they benefit from the most modern printing technology, techniques and process controls available today in the graphic arts industry. Achieving color consistency when printing on multiple platforms, in various geographic regions, is a critical component in brand management.