Auxiliary, Recharge and Contract Operations

Eielson Building, Room 110

PO Box 757815

University of Alaska Fairbanks

Fairbanks, AK 99775-7815

Trademark & Logo Use

Introduction to Licensing and Trademarks

The University of Alaska Fairbanks Licensing and Trademark Program was developed to promote, enhance, evaluate and protect the University's identity and brand, ensuring the proper and appropriate use of its name, logos and trademarks with the United States Patent and Trademark Office.

As defined by the U.S. Patent and Trademark Office, "a trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/service."

A strong visual identity contributes to the University of Alaska Fairbanks reputation and brand, increases our ability to recruit outstanding students, staff and faculty, and allows us to engage alumni, donors and friends. Using consistent visual elements builds greater awareness and recognition of the University.

The goals of the University of Alaska Fairbanks Licensing and Trademark Program are to:

Ensure the proper use of trademarks, service marks, logos and insignias on products associated with the University to maintain standards in keeping with the quality of the University of Alaska Fairbanks.

Protect the University's reputation, good name and image by permitting only appropriate uses and assuring that only quality products bear the University's name, initials or logos through requiring that official licensees be used to imprint or produce any product bearing UAF marks unless they are produced on campus by authorized units.

Generate royalty income to benefit UAF and student scholarships.

These policies and procedures are designed to provide guidance for users and to ensure that institutional images follow high standards benefitting the University.

The Licensing and Trademark Program is administered by Auxiliary, Recharge and Contract Operations. Please contact us with any questions at 907-474-6661, or email uaf.aux@alaska.edu.

Securing Approvals on Branded Merchandise

The name University of Alaska Fairbanks, the initials UAF, the UAF logo and the word Nanook(s) are trademarks of the University of Alaska Fairbanks and are reserved for official UAF use.

Marketing and Communications reviews all designs incorporating UAF’s marks that are affixed to promotional items being offered for sale or free distribution to the public. Please visit UAF Marketing and Communications website for guidance on proper branding.

Approval of artwork is required prior to production of the merchandise:
Send your artwork or design questions to uaf-logo@alaska.edu.

Becoming A Licensed Vendor

The Collegiate Licensing Company has collaborated with other collegiate institutions to develop a set of unified labor code standards.

The CLC code is similar to the Fair Labor Association's code, and sets forth workplace standards for factories producing university licensed product that help to ensure licensees do not produce collegiate product utilizing child labor or sweat shop conditions.

The code provides standards that cover various topics, including wages and benefits, working hours, child labor, health and safety and freedom of association. These standers are monitored through the Fair Labor Association.

The University of Alaska Fairbanks is affiliated with Collegiate Licensing Company (CLC), the oldest and largest collegiate licensing agency in the United States, representing more than 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA.

The mission of CLC is to serve as the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. As such, CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. As one of the nation's leading collegiate trademark licensing and marketing companies, CLC assists collegiate institutions in protecting, managing and developing their brands.

CLC is a full-service licensing and marketing company, which employs a staff of licensing professionals with the capability to establish and manage every aspect of a collegiate licensing program.

Any use of all marks requires written approval prior to production. The name and marks of the University of Alaska Fairbanks are controlled under a licensing program administered through CLC.

The name and marks of the University of Alaska Fairbanks are controlled under a licensing program administered through the Collegiate License Company (CLC).

The licensing process can vary in length, based on the licensee's responsiveness in meeting CLC and the University's policies and requests throughout the process. Many licensees complete the application process within two months, while others take considerably longer depending on how quickly they meet the requirements. For more information, please contact the Collegiate Licensing Company. Generally the process is divided into three steps:

Execute the CLC Standard Retail Product License Agreement and the CLC Special Agreement regarding Labor Codes of Conduct; provide factory site disclosure and pay all advance and administrative fees.

After receiving approval, a finish sample of the product must be submitted for review. Once final approval is granted, CLC will send a License Agreement for execution. Once the Agreement in s signed and returned to CLC, an officer of CLC will sign the Agreement and fully executed copies are returned to the licensee with royalty reporting forms. Until the licensee received fully executed copies of the Agreement, it remains unauthorized to produce and/or distribute any merchandise incorporating the trademarks of the institution.

If you have questions after reviewing the application, you may email applications@clc.com.
Please include your name, company name and phone number in your correspondence.

There are three options in pursing a license with the University of Alaska Fairbanks and the Collegiate Licensing Company.

Standard License

The Standard License is intended for companies that are capable of extensive production and retail distribution of their product(s) and/or are introducing a unique and commercially viable product to the collegiate market.

Local License

The Local License is for companies that desire to obtain a license with the University and are located in UAF's immediate in-state market.

Internal Campus Supplier License

The Internal Campus Supplier License is for companies that wish to produce items purchased by the University of Alaska Fairbanks for internal use only. An Internal Campus Supplier Licensee is not permitted to sell product(s) to retailers, direct to consumers, to nonexempt school departments or any entity unrelated to the institution.

Through the CLC website, you may view further information about thier partnership with the University of Alaska Fairbanks and other institutions, file a licensing application and obtain high quality digital art via subscription to J Patton Logos on Demand and high quality embrodery through J Patton Stitiches on Demand.

Any use of all marks requiesrs written approval prior to production. The name and marks of UAF are controlled under a licensing program administered through the Collegiate Licensing Company.