White Paper: Real Time in the Real World

Real time information about the viewer, the surrounding environment and external conditions provides context to digital signage. It is the key to providing the right message to the right person at the right time. Building your delivery system around real time data is not a new idea but until recently, most software vendors did not offer this capability. As customers demand greater accountability from their digital signage networks, we are going to hear more about it. This whitepaper includes an analysis of: