I have something different for you today! I keep mentioning the fact that I’m making some changes (more about that below) and one of those is to be more helpful and give you more insight into what goes on behind the scenes – so I thought I’d start with my September biz goals!

For the last few weeks I have been working on a new website in a niche I’m passionate about, but one that is focused on a different type of content than I’m used to creating. It’s started to make me feel pretty nervous, uncomfortable, and frankly that I’ll never be “good enough” to succeed.

We’ve thought long and hard about our market, we’ve come up with loads of ideas – now it’s time to put it all into action! Here are my tips for writing to a schedule that means you can get ahead of yourself and save time.

Brainstorming content ideas is a key part of any content strategy. Taking time out to generate several ideas in one setting will save you lots of time, ensure you never run out of things to say and, importantly, make sure that your content is truly serving your business and your audience! Let’s dig in.

We’ve thought long and hard about purpose and goals, now is the time to start the work towards coming up with a concrete content plan! We’re almost ready to start brainstorming ideas and drafting posts, but first let’s put together an editorial calendar. That is not nearly as scary as it sounds. In fact, it’s quite fun!

As you saw in step 1 of this training, coming up with a content strategy isn’t all about brainstorming ideas and planning when to post them (although that will come). It’s also about planning the right kind of content, and that comes with understanding our audience, their problems, and our purpose.

So it’s day one of the content strategy training and you may be surprised to hear that we’re not diving in and planning post topics right away. There’s something a lot more important to consider first: who are you writing for?