Mezamashii Run Project

As many of you are aware, we are always looking for the “great connections” in running. To me, that’s one of the amazing things about our sport…we do it to seek solitude, yet often find great companionship on the roads and trails we visit. These connections “open our eyes” to the world around us in running…and now Mizuno is doing the same thing for us through their Mezamishii Run Project.

The Mezamashii Run Project is an effort by Mizuno to help create a more euphoric running experience — a more “brilliant” run — for more runners everywhere. The word “mezamashii” means “eye-opening” or “brilliant” in Japanese — it’s a word that captures the euphoric feeling of a brilliant run.

Mizuno believes their shoes can help runners achieve this mezamashii feeling more often, so they’re inviting thousands of runners to receive a free pair of shoes and join their quest for the brilliant run.

These founding Mezamashii Run Project members will then be allowed to invite other runners into the project that they deem worthy — other runners who will also receive a free pair of Mizuno running shoes. The Mezamashii community will continue to receive brilliant run inspiration from Mizuno in the form of early access to product launches and other exclusive Mizuno events.

In this initial phase, Mizuno is relying on word of mouth and social media to create buzz between those who have received invites and those who want invites.

Over the course of the remainder of the year, Mizuno will give away thousands of shoes to runners who are looking to experience more euphoric, brilliant, mezamashii running.