How William Townsend started their logo design journey

Company name

Education Support Professionals Ltd (shortened to ESP)

Overview

I've just set up my own recruitment consultancy having worked for other agencies for 12 years. I've always helped run other business' and now I want to do it for myself. It's a bit scary..
I like to find candidates for my clients and work for my candidates especially when they cannot do it themselves. I consider hard work and flexibility to be my best qualities and I try to act as professionally as possible, especially in the education sector in which I have developed a good name for myself.
The companys ethos will be one of professionalism, efficiency, knowledgeable, very approachable and flexible especially in the current climate

Tell us a bit about who you are and the people you reach

OK my market is education support, so that could be primary and secondary school bosses like head teachers, deputies and bursars looking for their next network manager or finance support member of staff (or conversely the network manager looking for his next job). It would also include local education authorities (local government) who support the schools in their education delivery and infrastructure who require IT and finance support. It would also include private companies that supply to education which could mean large corporate companies like IT providers, finance support companies and even building firms that build new schools who are looking for educationalists to help them understand the classroom of the future. They are mostly very professional people but with an interest in working in the wider education sector, well educated themselves.

Requirements

I need a logo which includes the full name of the company but which also identifies the ESP shortening as I want people to associate esp with my company (maybe have the full name in a strap line) and education support professionals is a bit of a mouth full

It could have an education slant in the type face but I don't want building blocs or anything that looks too schoolsy, it still needs to be attractive to corporate companies

Interested in various colours although Blue and red appeal for some reason