20:20 Mobile cuts recycling deal with Digital Phone Company

20:20 Mobile has cut a deal with Digital Phone Company to provide an in-store mobile phone recycling service.

The East Anglia based Digital Phone Company will set up the service at till points in its 11 stores. Customers who recycle a handset get either a discount on a new phone or free accessories, based on the value of the recycled phone.

The service, which carries Digital Phone Company branding, is aimed at boosting sales, retention and conversion rates and increasing revenues, with 20:20 paying a set rate for each recycled phone.

Richard King, sales director of Digital Phone Company, said: ‘Over the last year we have seen growing demand from our customers for a recycling solution that offers them real benefits.

‘The 20:20 Mobile programme allows us not only to deliver a fully branded solution, with flexible rewards for our customers, but also ensures we are enhancing our environmental focus by offering easy, effective recycling through 20:20’s experience and their WEEE treatment facilities.’

The recycling programme will launch with a competition to raise staff’s awareness of the service, with the top recycler in the first month winning a new Nokia C5 donated by 20:20.

The service is part of 20:20’s range of recycling programmes which include an off-the-shelf white label website, which gives companies a ready-to-use recycling solution, and a custom-built white label website.

James Browning, MD of 20:20 Mobile, said: ‘We launched our recycling solution to offer all mobile phone providers the opportunity to deliver a high quality, easy to use recycling service for their customers.

‘The response has been extremely positive, with a growing number of retail chains such as Digital Phone Company, as well as e-commerce businesses and network operators choosing 20:20 because of our expertise, end to end service, and the simple fact that we make it easy for them.’