Orange Theory Fitness

Orangetheory Fitness is a global phenomenon that has revolutionised the way people work out. With the famous ‘60-minute workout’, Orangetheory Fitness pushes you towards the ‘Orange Zone’. Backed by science, being in the Orange Zone helps you burn calories – even after workout.

WHAT WE ACHIEVED

Already a major hit around the globe, Orangetheory Fitness decided to spread their phenomenal ‘60-minute workout’ to Australian shores. They chose the team at Studio Culture to help launch their new studios with a bang through a comprehensive digital marketing campaign.