Purpose: This paper will try to establish a relationship between the perception build within the users through the process of the branding irrespective of the core use ability, and thus trying to prove the importance of branding which has become the modern tool for doing the business
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Any decision carried out by the management of any organization needs adequate, accurate and precise information, on the basis of that information the management procures their analysis and undertake decision.
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As the project is about Customer Satisfaction and Swot analysis of Thesis Binding, It is a marketing research project, for that I have collected the data by using various techniques like questionnaire and by telephone as well.
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This chapter provides general information on the influence of advertising to children by looking at different researches and surveys on media influence and implications on the behaviour of children.
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Organizations today are plagued by multitude of issues and problems based on the changing business environment. The emergence of globalization, for example, has motivated organizations to become current
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