How can we identify the right influencers to connect with?

The Biz Heroes shared great practices in identifying influencers within the social clutter. As you can see, they do not focus solely on metrics, but also on the content and how it aligns with the brand’s strategy.

A3: Key is to identify the demographics first. Who are you trying to reach? #Bizheroes

Reading through the Biz Heroes tweets, there’s a strong feeling of maturity in the way influencer marketing is practiced today.

The experts are already experienced with working with influencers and they developed influencer marketing best practices that work. They have a notion of how to reach out to them, what to expect while working with influencers, and when to give them the creative freedom they need.

We would be happy to hear your experience. What are your influencer marketing best practices? Feel free to share them with us!