MailChimp's Analytics360 WP Plugin Impressive

Email marketing service Mailchimp released an impressive free plugin today which displays tracking data from Google Analytics and its own email analytics data.

The Analytics360 Plugin provides a comprehensive view of a blog's performance, allowing publishers to quickly identify which posts are enjoying the most inbound traffic whether from web site referrals or by email. The traffic-over-time chart shows when a post was published or an email campaign was sent in relation to the numbers of site visits.

MailChimp supports email for blogs with its RSS-to-Email option that updates subscribers whenever a new post is published. MailChimp also developed a simple to install Wordpress plugin to manage email list signups.