At a holiday party this year, I had a wonderful conversation with a new acquaintance who’s working toward his Master’s Degree in Oceanography. As the conversation progressed, we eventually landed on marketing and advertising.

Google Docs is a wonderful tool. It's cloud based, which means you can access your documents from anywhere. It's powerful, so it has almost all the functionality you would need from your typical word processor. It's collaboration-friendly, so it's easy to share with te...

In a recent podcast with Startup Pittsburgh, a resource for young companies around the Steel City, we discussed the importance of data in your marketing efforts. If you don’t have data, you’re flailing around in the dark.

Early in my freelancing career, I picked up a sizable project: 60 blogs in 60 days. When the client asked if the timeline was reasonable, I responded positively. A blog a day? Of course I could do that.