Workshops

Asia Day Workshop

A fun, interactive and engaging half-day workshop with leading

China Expert and Thought Leader, David Thomas

The Demand from Asia

Customer Segments

Commercial Drivers and Considerations

How To Prepare for Asian Investors and Buyers?

A Lesson in Cross-cultural Differences

Some Practical Tricks and Tools

I believe this is the ideal time for you and/or your company, whether big or small, to gear up and prepare for future Asian trade and investment opportunities aswell as reconnecting with some past clients as well.

Part 1 - The Demand from Asia

Why do the Asians invest, migrate, shop, visit and do business overseas

What's driving this and why is it likely to continue?

What, where and why are they looking to spend and/or invest their money?

Who are investing and buying? What are their characteristics?

How do you quantify and measure this opportunity?

Part 2 - Customer Segments

What are the different customer segments?

Why are they different?

How do you identify them?

How do you differentiate your product(s) and service(s) for each?

How do you package products, services and offers to meet their preferences?

Part 3 - Commercial Drivers and Considerations

Packaging

Pricing

Marketing

Branding

Gifting

Part 4 - How to prepare for Asian investors and buyers?

Prepare your senior management team

Recruit, prepare and build your frontline staff

Prepare your marketing

Prepare your operations

Part 5 - A lesson in cross-cultural differences

Hierarchy & Status

Communication

Time

Relationship-Building

Face

Negotiation

Part 6 - Some practical tricks and tools

Asian Names

Wechat app

Websites

Common Asian phrases & Symbols

Festivals & Holidays

Red packets

What clients say:

“What an absolute pleasure to have you speak to our members and their sales agents and property managers. This can be a very difficult subject to broach with people in our industry but you delivered your content with ease and understanding and the feedback was most encouraging. Rebecca and I rate this as one of our best training sessions – different time, different venue and very well received presentation. Once again, our thanks for your time. This is a topic you are clearly passionate about, and everyone in the room enjoyed it”.

-David Thomson, Director, TRE

“David ran a workshop on developing our business in the incoming Chinese tourist market with my senior Commercial and Marketing team. David's infectious enthusiasm for the culture and opportunity, allied to his evident depth of experience, make him a natural choice to guide businesses looking to develop in this critical, but still fast growing marketplace. I would strongly recommend engaging David if you are looking to develop or grow your presence in China...”

-Neil Barker, Managing Director UK & Ireland William Grant and Sons

“David presented at a TEC Briefing event and delivered a very engaging and relevant presentation on the BRIC countries, particularly focusing on the emerging market of China. Wow! He gave us plenty of take-home value, zeroing in on the enormous potential and opportunities for Australian businesses in the key areas of Education, Healthcare and Tourism.”.

-Ruth Power, TEC

“David Thomas is such a dynamic, engaging speaker. His keynote was very well received by our audience as “very good to excellent.” The material truly resonated with our audience of Real Estate agents, many of whom have had little or no experience in dealing with Asian clients. In his lively, thought-provoking session, David gave them clear tips – and most importantly, actionable suggestions -- on how to implement these valuable strategies. Well done David, I would highly recommend.”

-Rebecca Dunn, CEO, Property Profile Group

“David presented at a client function on China's 12th Five Year Plan. His workshop was engaging, humorous and delivered in a relaxed manner and was well received by our clients. His insights into the China economy and future plans were enlightening even to our China delegates. We would not hesitate to use David again and would recommend him to anyone needing an engaging speaker."

-Mary Oxley, Regional Sector Head, DHL

“Thank you for a really unique and inspiring day. Being in the service industry it is so important to engage with people from different cultures and your presentation was enlightening and received well by all. I would be glad to recommend you to any company considering engaging you”.

-Gary Peer, Gary Peer Real estate

“David ran an outstanding program. His attention to detail, the extent of his contacts, the empathy he showed for personal needs - all contributed to an experience I will hold dear for many years. Commercially the benefits were profound because he established a base of understanding and an appetite for taking it further. I left a sceptic and returned an advocate. I cannot recommend the program more highly."