NPD analyst Liam Callahan notes that “this is the fourth consecutive month for an increase in combined physical sales across hardware, software and accessories. Unlike the past three months where growth was driven by software, positive trends for both hardware and accessory sales drove on overall increase of 7%.”

Callahan called attach rates of software to hardware “strong,” with PS4 attach rates “exceeding those of the launch months of both the PS3 and the PS2.” He added that interactive gaming toys (those sold for Skylanders and Disney Infinity, specifically) exhibited “tremendous growth versus November 2012, up over 60% in dollar sales as combined sales of Skylanders Swap Force and Disney Infinity provided a positive comparison to sales of only Skylanders Giants sales last year.”

Regarding hardware, Callahan reports that “with the introduction of the PlayStation 4 and Xbox One, coupled with positive sales for the Nintendo 3DS, sales in November 2013 marked the best November for hardware sales on record.” He added that PS4 “led U.S. hardware sales for the month, and marked the highest first month sales of a hardware platform on record.”

He clarified that PS4 had an additional week versus Xbox One, noting that “when looking at sales on an average per-week basis, Xbox One led PS4. Keep in mind, however, that supply typically becomes constrained in the second week after launch.” He added that Xbox One was the “second highest selling platform for the month, which marked the largest launch for a Microsoft console.”

Microsoft reports that 909,132 Xbox Ones were sold in the United States within the console’s first nine days on sale, making it “the fastest selling console on the market in the United States.” An average of 101,000 Xbox One consoles were sold per day. Meanwhile, Microsoft’s Larry Hryb reports on Twitter that 647,000 Xbox 360s were sold in North America in November, making it the “number 1 selling last gen console” for the month. Previously, Microsoft reported that Xbox One sold 2 million consoles in 18 days.

Sony says that PlayStation 4 was “the largest console launch in history,” with Jack Tretton, president and CEO of SCEA, calling sales “incredibly strong” since launch. “In North America alone, more than one million PS4 units were sold in only 24 hours and we’re pleased NPD has reported that PS4 was the top selling next gen platform for both hardware and software in November,” Tretton said. “We are humbled by the passion and excitement demonstrated by gamers for PS4. Demand continues to overwhelm supply, but we’re working hard to get PS4 units into the hands of customers throughout the holiday season.” Sony previously reported that 2.1 million PlayStation 4s have been sold globally.

Nintendo celebrated a success on the 3DS front with reports that 770,000 3DS systems were sold in November, "which drove the lifetime total past 10 million to nearly 10.5 million units." Pokemon X and Pokemon Y each sold more than 225,000 combined physical and digital copies in the U.S. in November, bringing their combined life-to-date total to 2.35 million units. The Legend of Zelda: A Link Between Worlds sold 280,000 combined units, while Super Mario 3D World sold 215,000 combined units. Nintendo also reports a 340% month-over-month increase in Wii U sales in the U.S. in November, but has so far neglected to disclose October sales data. Analyst estimates put October sales at under 50,000 units, meaning November sales would have fallen short of expectations and topped out at 220,000 units. We will report on official Wii U sales data as soon as it is made available.