updated 04:00 pm EDT, Sun August 24, 2014

New teaser trailer indicates a traditional watch design, could be called LG G Watch R

After prior reports surfaced that pointed to a new smartwatch coming this September from South Korea-based manufacturer LG, new details were released by the company today about what consumers can look forward to. The company posted a video to YouTube, teasing the release of "a perfect circle" device coming to the IFA trade show on September 5.

The video is light on details, but it does show that the company is ditching the square interface for a design that customers may find more appealing. The graphics showed off some of the potential uses of the smartwatch, but also had something noticeable missing from other round watches on the market. Unlike the Moto 360, the new LG watch didn't appear to have a small window at the bottom of the watch face. If a release announcement is made during IFA 2014, LG may have been working on the round watch at the same time as the square G Watch.

A number of features are shown off in a succession of flashes, including several watch faces, a compass and step and distance counters. However, the stylized design that LG shows closely resembles what could be considered a traditional watch, with a larger core portion that the band would connect to at tapered points. It also shows a button on the side, something that closely resembles a traditional winding arm.

The teaser also hints at what the device may be called. Kicking off the video is a round logo with an inset R. If the naming scheme were to follow the previous LG watch, the round device could be called the LG G Watch R. If the company is truly starting off from their previous square design in the LG G Watch, as is eluded to in the teaser, then the naming scheme would be all but certain.

Motorola is the only company so far to produce a round Android Wear unit, something that consumers appeared to be happier with than the other offerings to come out of Google I/O earlier this year. New details on the first round watch, the Moto 360, are expected during a September 4 event in Chicago. However, LG could have a chance to jump on the market if the Moto 360 doesn't release during the Chicago event. If it does, LG could capitalize on the excitement for a round smartwatch and draw consumers in if they can offer something better than Motorola.