It looks as though someone is already putting that Tupac Shakur hologram-like technology to use: Digicon Media has announced that it is planning to “revive” Marilyn Monroe for a live concert during which a projected image of the Hollywood bombshell will perform and interact alongside live musicians. According to The Hollywood Reporter, the event, tentatively called Virtual Marilyn Live—A Musical Celebration of the Birth of the Pop Icon, will incorporate the same technology used during the surprise performance by the late Tupac Shakur at this year’s Coachella Music Festival. Although Digicon has not yet decided on a venue for the event, the company plans to premiere Virtual Marilynsometime this year, which happens to mark the 50th anniversary of Monroe’s death.

While her estate is not involved in the project, The Hollywood Reporter explains that Digicon Media owns several copyrights related to the late actress, “including a recent grant on her computer-generated persona.” Says Becky Altringer, the managing director and a co-founder of Digicon Media, “We aren’t in a rush to deal with them because they [own] only marketing rights to old photos for merchandise. We will have our own rights for the living virtual Marilyn, who is the pop icon today.” She also added that the concert will help to jump-start virtual Marilyn’s career as “a performer, spokesperson, cultural pundit and computer avatar” [emphasis ours].

In April, live hip-hop artists Dr. Dre and Snoop Dogg stunned Coachella concertgoers when they introduced Tupac Shakur, who died in 1996, onstage. Although the illusion was widely reported as a hologram, it was achieved using 2-D technology that involved an angled half-silvered mirror and a projector set under the stage. The effect was created by Digital Domain Media Group Inc.