Hi David.
Thanks for the detailed write-up of our landing page optimization results!
I hope our experience will encourage others to try out the buyer persona strategy in their own marketing.
Also, your book has been very useful to us and we're busy implementing lots of other ideas and strategies you discuss in it.
All the best,
Geir.

Geir Freysson, CEO of Transmit, an Icelandic software company tells us that applying a buyer persona based approach to the homepage for his Brand Regard site resulted in a three-fold increase in the number of people clicking through to the landing pages! Click to enlarge Brand Regard went fr...