BEST will work to increase access to finance for tourism enterprises and entrepreneurs and strengthen their ability to access capital for tourism ventures. This will be achieved by working to improve lenders’ willingness to provide tourism loans and enhancing businesses’ ability to prepare effective loan applications.Increasing access to finance for tourism SMEs is significant, relevant and timely to improve the business climate and increase competitiveness of Jordan’s tourism sector. It will help tourism SMEs grow and sustain their businesses and introduce new tourism products to attract tourists. Financing will assist these businesses to maintain their operations and develop their assets, hire and train employees, and diversify their products and attract more tourists.