Keith Van Horn could have made $5M this season, but he might be richer for turning down the money, writes Gene Wojciechowski.

On Halloween night -- the same evening the NBA season began -- Keith Van Horn wore a costume that still causes some team executives and fellow players to do double takes.

Van Horn went dressed as a husband and father.

At the very least, the outfit will end up costing Van Horn about $5 million, which is about how much he would have received as a midlevel salary exception on somebody's roster this year. Then there's his Nike endorsement deal. Right now, you can find Van Horn's action ...

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