#BusinessInspo - Walking in the shoes of your customers by Nigel T Packer

Check out the video below featuring Nigel T Packer, through his international work, has provided businesses with a wealth of understanding in the way we use it and the irritations that make us want to throw our mobiles, tablets and PC’s out of the window.

This talk has helped me understand that developing an awareness of the user’s journey is integral in getting more customers.