Knowledge Base Articles

Promotional products are given away primarily to create and
sustain interest in a company's products and services. They can be the
products itself or, and this happens more frequently than usual,
specially made products that are imprinted with the company's name and
manufactured exclusively to serve as giveaways.
Since promotional
products are usually purchased wholesale, even the smallest mistake can
land you with thousands of useless giveaways. Thus, before pushing
through with the production of your promotional products, make sure
first that you've considered all the important factors that can affect
it.
Tip #1 KNOW WHAT CUSTOMERS ARE LOOKING FOR FROM YOUR WHOLESALE PROMOTIONAL PRODUCTS
According to a survey made by the PPA, customers deem the following factors significant when receiving promotional products:
Usefulness (98.3%) - Your promotional product must be useful, not just to anyone, but most especially to your targe

The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses.
Why distributing promotional gifts is an ultimate business strategy?
Experts online believe that promotional products are an ultimate business strategy becau

Sunglasses dealers usually do not have to put in extra efforts to
sell sunglass accessories or sunglass items, because the buyers of
numerous sunglasses love to purchase other sunglass items at the time of
their initial purchase. However, in certain tough times, shops and
retail owners have to think about various promotional tactics to sell
wholesale sunglasses items. Moreover if special sunglass items are
introduced it becomes necessary to introduce these items to the
customers so that they benefit in the long run. Some such promotional
tactics are mentioned below.
You must have come across
or heard about bundle sales by now. These are one of the major selling
tactics which is adopted by businessmen and is a way of pushing sales
up. This is one of the ways in which a customer is offered one product
free on the purchase of a specific number of products. Have you heard
about ' buy 2 sunglasses and get one designer sunglass case fr

By adding your company logo to a stylish and practical set of clothing you can reap the rewards of a great promotional item. By adding your company logo to a promotional track suit you are reinforcing your brand and making the company name that is much more visible to the public.
Promotional track suits are a useful and versatile clothing item that is practically timeless in style and popularity among men, women and children around the world. There are so many different advantages to adding promotional track suits to your promotional line-up. Track suits have a great deal of usefulness, practicality and appeal to people of all ages. Not only can you be assured that the track suits will be used, which is exactly what you want so that your company logo can be seen in many different places, but they are also quite inexpensive to personalize, create and distribute among your customers.
Many company's opt for the standard promotional items such as pens, pencils, Frisbees and

Water, our basic need and something that we are 60% composed of,
can be used to fulfill the marketing purposes of our company. Water
bottles are used in a very large proportion over the world and serve
both the purpose of water availability and prevention. Marketers have
found great opportunity in branding water bottle in order to promote
their brands. Also, because of many colors and shapes available in poly
carbonate bottles, water bottles have taken quite trendy shapes and
designs. Therefore, water bottles serve the purpose of being the part of
one's personality as it goes everywhere the person takes it to.
By
the time when we are exhausted, we require water to quench our thirst
and the need this need is felt even more if we indulge our selves in
sports or in the activities which demand arduous work. Therefore, we
always require a can or a bottle which is filled with the liquid to
quench our thirst.
Marketers are always looking for