Apple will open its newest retail store in Basel, Switzerland on Saturday, July 12 at Freie Strasse, a shopping area famous in Basel. The shopping street has a number of high end stores and restaurants, with Apple opening at building number 47.

The Basel store will join three other Apple retail locations in Switzerland, located in Geneva, Zurich, and Wallisellen. The store, which has been under construction for quite a few months, is said to be approximately 900 square meters and three stories.

Apple's new Basel Apple Store will open at 10 a.m. local time on Saturday, where employees will likely hand out T-shirts to the first customers. The store has already begun accepting reservations for workshops and Genius Bar appointments.

Well.. it's only there because Apple (like other big companies) is using a trick to bypass tax laws in european countries.

It is a bit of a stretch to call that a "trick" when there are thousands of people working there along with a manufacturing facility. I am sure low tax rates help, but so does low property prices, wide availability of English speaking staff, a good education system, stable politics or lack of overt hostility against immigration or tech companies. It ain't a post office box.