APR: Determining if It’s for You

As a newly Accredited public relations professional, colleagues and professionals regularly ask me about the Accreditation in Public Relations (APR) experience, and if it’s something I would recommend. I typically respond with the same answer — maybe. Below is a simple checklist that may help you determine if the APR is the right fit for you. If you answer “yes” to all or most of these questions, then I would encourage you to get started on your journey.

As a newly Accredited public relations professional, colleagues and professionals regularly ask me about the Accreditation in Public Relations (APR) experience, and if it’s something I would recommend. I typically respond with the same answer — maybe. Below is a simple checklist that may help you determine if the APR is the right fit for you. If you answer “yes” to all or most of these questions, then I would encourage you to get started on your journey.

Are you interested in personal professional development, and the ability to deliver even better, more strategic public relations solutions to your employer or clients?

Are you interested in career advancement as a result of APR?

Are you interested in greater knowledge of public relations and being a champion of the industry?

Do you have the ability and time to adequately prepare by attending prep classes, studying the recommended text and meeting with an APR mentor?

Do you have the discipline to study?

Do you have enough work experience under your belt, as PRSA recommends a minimum of five years of work experience?

Are you the type of person who appreciates lifelong learning?

Will you commit to APR maintenance throughout your career, as the work doesn’t stop after earning APR?

Jason Rollins, APR, is Communications & PR Manager for Arby’s Restaurant Group, the second largest quick-service sandwich chain in the U.S. with more than 3,400 restaurants. In this role, Jason oversees the execution of an overall strategic communications plan, with programs and processes that articulate and enhance Arby’s reputation and brand with consistent and cohesive messaging.