If you are interested in buying Microsoft products like Office 2019, Office 365, Windows 10 Software’s, Surface Laptops, Xbox Consoles, Games, Xbox Live Gold etc. You can now avail them in the best price using the Microsoft black Friday and cyber Monday promo codes.

There is no need to worry about missing out the thanksgiving promos as you still have a chance to buy your favourite products from the Microsoft store using the black Friday promo code or the Microsoft Cyber Monday Promo Code to still shop at discount prices post the Thanksgiving Day. You can search for the deals and promo codes online or simply sign up for email alerts so that you don’t let the deals pass by you. You can stay informed about the latest products, special deals, events and many more from the Microsoft store so that you can use the promo codes to buy your favourite products at discounted price. As you visit the Microsoft online store you can find a range of products at discounted price that can be redeemed using the black Friday and cyber Monday promo codes. You can find the date on which the deals start and be ready with your promo code to immediately shop for the product without missing out the deal.

You can find deals almost on all the product range from Microsoft whether you are looking for surface laptops, x box gaming consoles, accessories etc and also not just MS products but also other brands like HP, Dell, Lenovo, ASUS, Acer, Samsung etc from the same platform. The Microsoft store offers you the best online shopping experience as you can go through the product details, product features, price and discount deals to make the buying decision. You also get a chance to not only go through the product details but also compare the features of different brands and choose one that best suits to your interests. There are also many advantages from buying the Microsoft store as you can shop from the comfort of your home online and can also collect the product from a nearby retail Microsoft store if you would like to have the product on the same day. Otherwise the online store shall delivery the product in 2 to 3 days’ time along with a free extended return policy.

Though you buy the product using a promo code you are still entitled to all the benefits just like any other customer where you can have access for online support and also join the free workshops or tutorials to have a clear understanding about the product and optimize your productivity on the device.

HoweverArticle Submission, to make the best of the deals you should really be careful about not letting the deals pass by you as the offers are generally valid till the supplies last. You can in fact text deals to the store so that you can receive a link to the best cyber Monday and black Friday offers for your shopping. You should be careful about the offer valid dates and the deal prices to get the best discounts to take advantage of the Microsoft store special price of the season.

Colleen P. Kirk is an assistant professor of marketing at the New York Institute of Technology.

Kirk writes that marketers have a term for when you feel like a thing or service is yours before even paying for it: psychological ownership.

Three factors lead to psychological ownership: If you’ve touched the thing, or have imagined doing so; if you’ve customized it, or put effort into designing it; or if you have intimate knowledge of it.

When it comes to Black Friday, you may already have ownership of an item before you buy it — stay polite and aware.

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Black Friday, the most celebrated shopping day of the year, abounds with tales of fistfights over discounted televisions or even stampedes as consumers rush to get that low-priced sweater they saw in an ad.

Many people chalk it up to bad behavior. But marketers like me have a term to describe one feeling that contributes to it: psychological ownership.

Have you ever felt as if another driver stole your parking spot? Or were supremely miffed when someone else nabbed the last red sweater that you had your eye on? And isn’t it irritating when someone else receives credit for your idea? If so, you experienced psychological ownership.

In other words, we often take ownership over a thing or service in our minds before we actually give up the cash that makes it legally ours. And retailers use this psychological technique to get us to buy more of their stuff — or spend more. It also makes us more likely to brag about our purchases, valuable word-of-mouth advertising for those brands.

While the concept itself is well known, there’s been little research on how people actually react when someone seems to infringe on their psychological ownership. My colleagues Joann Peck and Scott Swain and I conducted several studies to find out.

That feeling that something is yours

Psychological ownership is an important concept in marketing. Sellers are motivated to elicit it because having it makes you want to buy their goods.

An example of this is potato chip maker Lay’s “Do Me a Flavor” contest, which began in 2008 and invited customers to suggest and vote on new chip flavors. By tickling customers’ sense of ownership in the product and the brand, it was a remarkable success in markets around the world.

But it doesn’t have to be a major campaign. A simple ad or invitation to touch can have the same impact.

There are three factors that foster psychological ownership:

If you can touch or control something or even imagine doing so. An example is putting something in your shopping cart — whether physical or virtual online.

If you have customized something or invested your efforts in designing it. When the server brings the food to your table and places your dish in front of someone else, you’re quick to say, “That’s mine.”

Intimate knowledge. If you grew up with a product, have always used it, or have a special or unique way of using it, the odds are good you feel psychological ownership over it.

Furthermore, you can feel psychological ownership over pretty much anything that doesn’t legally belong to you, from the last chocolate truffle in a display case to the dream home you found on Zillow, and even intangible things like ideas.

Psychological ownership in action

To find out how people react when their psychologically owned property is threatened, my colleagues and I conducted a series of experiments. Each was designed to elicit or manipulate feelings of ownership in consumers and then have other people communicate, or signal, psychological ownership of the same product.

In the first one, 58 college students participated in a simulated dining study in our lab. At one point, they each poured themselves a cup of coffee from a bar and customized it with condiments like sugar, frothed milk, and syrup, which helped create strong feelings of ownership of the coffee.

Later, after serving participants a piece of cake at their table, a waiter asked, “Is everything OK?” The waiter also, in half the cases, moved their coffee cup for no apparent reason.

After the “bill” came, we found that participants whose coffee cup was moved tipped the server 25% less. In a subsequent survey, these participants reported that they felt the server had infringed on their territory and said they’d be less likely to return to such a restaurant.

A second experiment extended this territorial feeling to something less tangible: an artistic design. As part of volunteer work for a local nonprofit, 162 university students decorated folders for children’s educational materials. They either copied a design onto the folder — which elicits low psychological ownership — or created their own design — leading to high psychological ownership. After they finished, a staff member walked up to half the participants and said, “That looks like my design!”

Later, as the staff member left the room, she “accidentally” dropped a pen, supposedly without noticing. We found that participants who designed their own folder and were told by the worker that it looked like hers were 66% less likely to pick up the pen and return it.

A later survey showed that these participants indeed felt that the staff member infringed on what they considered theirs. As a result, they were also less likely to donate to the nonprofit or volunteer again.

Interestingly, they reported they would be more likely to post a selfie with their folder on social media — in other words, they tried to defend their psychological ownership by communicating their own claim to ownership.

Limits of psychological ownership

Other similar experiments showed there are some limits to psychological ownership and who’s more susceptible.

One such experiment, conducted online, involved asking participants to imagine they were queuing to buy a comfy sweater for an upcoming social event and told to close their eyes and picture themselves wearing it. They were then told, at random, to imagine either that another customer reached out and touched the sweater or asked permission to do so. We found that asking first reduced the participant’s feeling of infringement and tendency to respond territorially.

In a separate experiment, we wanted to see if more narcissistic people were more likely to respond territorially when someone infringed on their “property,” in this case a delicious-looking pizza. We elicited psychological ownership of the pizza by asking participants to imagine they had traveled a long distance just to get it.

As they were standing in front of the pizza stand, a stranger came up and said either “I am not familiar with this pizza” or “I know this pizza well. I call this pizza ‘Antonio'” — the latter phrase meant to signal ownership. At the end of the survey, we measured narcissism using a common personality scale.

We found that customers who scored high on narcissism expected others to be more aware of their feelings of ownership. Thus, they were more likely to feel infringed upon and respond territorially to the stranger who signaled ownership.

How to cope

Together, these studies demonstrate that we really don’t like it when others show signs of ownership of something we feel is “ours,” particularly if we believe they should know of our prior claim. Furthermore, we might retaliate when given a chance.

Consumer responses when this happens can vary from simply abandoning the location to talking badly about the business or person involved. In other words, companies that play on this feeling of psychological ownership to spur sales should bear in mind that there’s a cost as well, particularly when a product or its low price is scarce, such as on Black Friday.

So as you hunt for bargains in the coming weeks, bear in mind that psychological ownership sets in long before a cashier puts your stuff — or a fellow shopper’s — in a bag. My best advice is be polite. There’s usually enough for everyone.

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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