If you’ve ever visited Paris, Printemps department stores are a must for anybody that loves shopping, stocking all of our favourites from Armani to Paul and Joe. At the moment, their store on Boulevard Hausmann has London fever, embarking on an exciting campaign called ‘London Mania.’

To kick off the initiative, they’ve teamed up with iconic British heritage brand Burberry and the store has been decorated with a plethora of Burberry displays throughout. As you can imagine, it’s mainly trench coats galore! Running through the end of October, they’ve got a few other treats up their sleeves too, such as a special Art of the Trench feature. Store-goers will be treated to a live projection of fifty French icons wearing that famous Burberry trench coat out and about around Paris.

To further fuel the furor, a special Burberry pop-up store has also opened up inside Printemps, which aims to transport shoppers right into the very heart of London. Plus, it’s selling exclusive rock-chic style products for both men and women, which are no doubt set to become collectors’ pieces.

​Our UK Fashion Correspondent, Samantha Robinson, is a London-based fashion and lifestyle writer. She also writes for the Yahoo! Contributor Network UK, and is about to fuel her Kate Middleton style obsession with her new blog 'The Duchess' Style Steal' for helloonline.com. She is also the founder and manager of her own humoristic, collaborative blog, TheFashionGuise.com.�