Top 10 Race Swag Bags

May 15, 2015

There are blogs about it. Mile-long comment threads on Facebook. And even press releases dedicated to announcing it. We’re talking about the swag. It won’t be the sole thing you’re focused on as you plan a race, but it certainly contributes to a lot of athlete buzz. If you’re racking your brain to think of some creative ideas for race swag, get inspiration from these 10 events:

When you put firefighters in tuxedos and give them Tiffany & Co. necklaces to bestow upon finishers, you’re going to make waves among participants. Yes, the bar is high, but no reason you can’t take this idea and simplify it (the Mermaid Series usually has a pretty sweet necklace in their swag bag).

After making it 100 miles, runners are rewarded with a drink—from a customized cab-merlot wine bottle that includes the finisher’s name, bib number, and finishing time. The labels are made right at the finish line so the athletes can take them home.

Held in Austin, this event’s goodie bags are known for being plentiful, practical, and wacky. Previous years have included items like Scotch tape, Post-it notes, Scotch-Brite cleaning cloths, super glue, bandaids…you name it. Just proves it doesn’t have to always be a Tiffany’s necklace to make people happy.

These musical races have been credited with starting the series medal phenomena and have become obsessive targets of “collector” participants. For example, Rock ‘n’ Roll offers the Heavy Medal Series (awarded for completing multiple events in the series), Limited Edition Medals (completing a specific combination of events), and Remix Challenge Medals (completing two Rock ‘n’ Roll events on one weekend).

Self-proclaimed as “the best da*n swag in the world,” the 2015 race will include an ultra-soft t-shirt and a finisher’s medal unlike any other. This rugged Multi-Tool Medal can open a bottle or can, saw wood, unscrew a lug nut, and more. Sounds more like a Swiss Army Knife.

Fun and light-hearted, participants receive an official race apron or cape, and a chocolate turkey at this event organized by ShaZam Racing.

Creative? Yes. Popular? Definitely. But instead of staring at your race checklist and stressing about coming up with your own brilliant idea for race swag, start by trying to get inside the heads of your participants. What would they think is cool and special? How can you provide that to them? And we’ll leave you with one final note: Stop filling your race swag bags with nothing but crap in them. Put all coupons and paper on your website and put something in that bag that really represents your event!