Wednesday, May 30, 2012

McDonalds, Panera Bread, Wawa are all focused on Fast Casual.

Sheetz, and 7 Eleven each has successfully expand
into traditional QSR space with quality fresh prepared ready-2-eat and
heat-n-eat food. McDonalds, Wendy’s and
Chick-Fil-A are in addition remodeling stores with attributes more a kin to
fast casual restaurants than traditional QSR’s.

What is really happening is a confluence of events
that is culminating and driving multiple legacy retail food niches into the
grocerant niche. Many legacy food
retailers are fast adopting Foodservice Solutions® 5 P’s of food marketing: Product,
Packaging, Placement, Portability and Price, in order to maintain consumer
relevance. Vertically integrating the 5P’s of food marketing into your brand is
a success clue.

Successful retail food
operators must leverage the 5 P’s of food marketing to build strong sales with
an integrated grocerant niche food program filled with distinctive
differentiated food consumables as an entity with identity by day part.

Here is one example, my
formula for establishing customer focused price in 2012:

Proper positioning requires big industry view of
the undercurrents of industry success.
Is your team to close to the brand?
Consumers are dynamic not static.
Is your brand dynamic?

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Outside eyes can deliver
top line sales and bottom line profits. Invite
Foodservice Solutions® to complete a grocerant program assessment, brand,
product placement or positioning assistance.
Since 1991 Foodservice Solutions® of Tacoma, WA has
been the global leader in the Grocerant niche visit Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.