Similar to the French brand’s Autumn/Winter 2012 campaign, featuring punk rocker Iggy Pop and British model Daisy Lowe, Kravtiz and Free are an oddly perfect pair to illustrate the new campaign, partly because of their ability to emit an effortlessly hip vibe. You can’t get much cooler than Lenny Kravitz, unless you put him next to Charlotte Free, of course.

With pops of bright colour and intricately embroidered patterns, Eleven Paris creates a balance between retro and modern, cosmopolitan and funky, and we can’t wait to see more.