HP's webOS team has been keeping busy with its open source project, but it's time for a new challenge in the form of Gram: a fresh HP-funded offshoot focused on "software, user experience, the cloud, engineering, and partnering." We're not quite sure where that list could lead, but webOS, Enyo and cloud services are all expected to play a role in future endeavors. Judging from the fancy flyer after the break, a lot of energy is going into brand-building right now, along with a dose of secrecy, but hopefully some more concrete details will happen along soon.