After Sheena Yaitanes
got her MBA in 2010,
she recalls, “there were
no jobs.” She asked
herself: What did she
love most? “The frst
thing that came out of
my mouth,” she says,
“was ‘color.’ ” So she
became an apprentice
to the L.A.-based
abstract artist Stephanie Pryor. That experience informs Kosås,
Yaitanes’s cosmetics
company, which sells
its wares through more
than 100 retailers and
enjoys a great rep
for its rich colors and
zero-waste philosophy.

But Yaitanes still makes
time to paint.

—SHEILA MARIKARArt at Work

Yaitanes, who’s 34, grew up wanting
to be an artist, lingering in art stores,
admiring rows of pastels and paint,
mulling what she could persuade her
parents to buy. “Through art, I learned
the anatomy of skin tones,” she says.
“Never start with an earth tone—create
them, so you get a human-looking
color. Start with red, yellow, and blue.”

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