Turnkey Solutions

New Beverage Product Launch

Turnkey Solutions

Background

A major U.S.-based beverage company wanted to launch an innovative new marketing-driven product. The release date was critical with the product needing to be on the shelves during the peak vacation season.

Approach

Foth was hired to provide a confidential turnkey solution that included the design, procurement, and installation and startup of the bottle line. The bottle was uniquely shaped and had a pressure-sensitive label, neither of which was familiar to the client. Given the tight project time frame, some prototype testing was done during design which forced a change in the equipment set and spurred a used/surplus equipment search. Foth was able to source a used gripper rinser and modify the line design to accommodate the different technology.

Results

Foth completed the installation on time, helping our client take their product to market by the designated launch date and recognize significant marketing dollar savings.