The social farming genre has been dominated as of late by ngmoco:) and their trilogy of "We" games (We Farm, WeRule, WeCity), but the genre leader Zynga isn't conceding the iOS wars. Today, Zynga launched the iPad version of their international super hit, Farmville that is entirely cross compatible with their iPhone and Facebook versions. Now you can start a farm in the morning, tend to it while sitting in traffic, and watch it grow at work... all without missing a beat! (Warning: Don't drive and play Farmville.)

“We want to reach people wherever they want to play the games they love, and deliver the most fun and social experience on every platform,” said Steven Chiang, president of studios, Zynga. “The iPad is a spectacular gaming device, and the new FarmVille app leverages its larger touch screen interface and enhanced graphics. FarmVille on the iPhone was an instant hit and now we are giving people another Apple device to play on.”

According to Zynga, the iPhone version has been a huge success since its launch. It spent more than 50 days in the top 25 and is played in 85 countries around the world. They also estimate that over 60 million people play Farmville on all of its different platforms, accounting for 1% of the global population.

Is it slightly disgusting to think that 1 out of every 100 people around the world plays Farmville? Absolutely, but it does show the huge growth potential of the casual gaming industry. If 60 million people will tend to a farm every day, who's to say that 70 million people wouldn't do something a bit more entertaining?

Anyways, be sure to pick up the iPad compatible version of Farville today for the cool price of free. It may suck all of your time away, but you're not one of those folks who thinks that time is money, right?