Despite 80% of business leaders thinking it important to make the most of social media, 70% admitted that their efforts are currently ineffective. At the same time, fake news, misinformation and disinformation are being used against us. With the author of the latest FT Guide on Social Media Strategy Martin Thomas, the OECD’s Director of Public Affairs and Communications Anthony Gooch from Paris, and the President of the Page Society Roger Bolton from NY, we will explore the light and the dark side of the digital world, with tips on handling both.

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