packaged beverages

Sales of Sports Drinks Turn Around in C-Stores

Sports-drink sales in convenience stores have turned around so far in 2014. After dipping 2.5% in calendar year 2013, unit sales are up 2.0% for the 52 weeks ending May 18, 2014, owning at least partially to new entries from energy-drink brands Rockstar and Monster, as well as new releases from stalwart Gatorade.

Since 2003 CSP magazine has ranked No. 1 in readership and market share over all other industry publications. C-store marketers have identified CSP as the preferred magazine source for their trade marketing communications. With industry-leading, highly targeted circulation to more than 100,000 subscribers, CSP reaches the key convenience retailing decision-makers fifteen times a year.