Watch the Volvo Trucks CEO risk life and limb

Impressive.

By now, we're all accustomed to seeing automotive CEOs parade through fields of parked vehicles while extolling their machines' virtues. Rather than get lost in that background noise, Volvo Trucks CEO Claes Nilsson went for something a little different. Rather than simply prattle on how about how strong the tow hooks are on the company's new FMX trucks, he elected to demonstrate their strength firsthand in this fantastic new video. Good thing he's wearing that hard hat...