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Career Outlook: Marketing Communications Degree Jobs

One of the most appealing aspects of the communications industry is the wide range of career opportunities available to communications professionals. Communications graduates pursue careers in diverse fields such as marketing, public relations, social media, digital advertising, corporate communications, journalism, writing and countless others.—and each of these fields offers a wide range of job opportunities. Some of the most popular marketing communications career options include marketing coordinator and social media marketing manager, explored in more detail below.

Marketing coordinators are specialists who assist with a business' marketing activities. This can include everything from conducting market research to maintaining customer databases to working with vendors and developing marketing collateral. Many marketing coordinators work in corporate offices, but it's not unusual to travel for trade shows, conferences and meetings, which makes this an exciting and fast-paced career opportunity for communications graduates.1

Social media marketing managers, also called community managers, develop and oversee marketing initiatives utilizing social media websites like Facebook, Twitter and YouTube. A social media marketing manager is primarily concerned with growing and maintaining communities and engaging with those audiences in order to increase brand awareness and loyalty, generate leads and accomplish other marketing goals. Businesses of all sizes hire social media marketing managers, creating many job opportunities for communications graduates who are passionate about this ever-changing and fast-paced industry.2

CHICAGO DOWNTOWN CAMPUS

NLU’s Chicago campus on South Michigan Avenue occupies five floors of the historic Peoples Gas Building. This landmark building, across the street from the Art Institute of Chicago and Grant Park, is easily accessible by train, bus and car and is surrounded by restaurants, parking lots/garages and shops.

ELGIN

Conveniently located in a fast-growing business district off I-90 and Route 31, NLU Elgin features 10 classrooms with high-tech media equipment; a computer lab with high-speed Internet access; two conference rooms; and comfortable student lounges. Parking is free at this recently remodeled and upgraded teaching site, which now includes wireless Internet access.

NORTH SHORE

Opened in the summer of 2006, NLU North Shore at Skokie is a state-of-the-art modern campus located just off the Edens Expressway near the Old Orchard Shopping Center. The campus includes 44 wireless classrooms equipped with high-tech media equipment; four computer labs with high-speed Internet access, including a walk-in lab in the library; six conference rooms; a public café for beverages and snacks; a student welcome center; a library for research and study; and multiple, comfortable student lounge areas.

LISLE

Located just minutes from the East-West Tollway (I-88), NLU Lisle features 42 wireless classrooms equipped with high-tech media equipment; four computer labs with high-speed Internet access, including a separate walk-in lab in the library; a café for beverages and snacks; a student welcome center; a library for research and study; conference rooms; and six comfortable student lounge areas with wireless access.

WHEELING

Located in one of Chicago's major northwest suburbs, the newly renovated NLU Wheeling includes 20 classrooms with high-tech media equipment, four conference rooms, four computer labs with high-speed Internet access, large student lounge areas with wireless capabilities and interactive video capabilities, and an extensive research library. The site also houses the university library research collection.

FLORIDA (TAMPA)

Established in 1988 and located in one of Tampa's major business districts, NLU's Florida Regional Center serves students in 13 counties in central Florida. In addition to its classrooms, the National Louis University Tampa Regional Center features a computer lab, student lounges, and conference room.