Fujitsu Services Selects Intelligence Plaza™ Software to Pull Streams of Market Intelligence into One Place

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Global Intelligence Alliance Group, a leader in customized Market Intelligence services and solutions, is proud to announce that Fujitsu Services, the European IT services business of the Japanese-headquartered Fujitsu Limited, has adopted GIA Group's Intelligence Plaza™ software to support their corporate Market Intelligence operation.

London, UK (PRWEB)January 31, 2009

Global Intelligence Alliance Group, a leader in customized Market Intelligence services and solutions, is proud to announce that Fujitsu Services, the European IT services business of the Japanese-headquartered Fujitsu Limited, has adopted GIA Group's Intelligence Plaza™ software to support their corporate Market Intelligence operation. Having evaluated the option of building and maintaining an IT solution in-house, Fujitsu Services concluded that the Intelligence Plaza™ is better, faster and cheaper than a separate project involving internal IT and business analysts in the development of an own Market Intelligence tool.

The Intelligence Plaza™ at Fujitsu Services has been implemented for 450 users mainly at Sales & Account Management, Marketing, and Senior Management, and the user base spans across Europe. The daily email alert that the users receive combines information content that has been produced partly by GIA Group, partly by information vendors whose reports are being purchased, and by the London-based internal analyst team of Fujitsu Services.

Says Nicole France, Head of Market Intelligence at Fujitsu Services: "We needed a storage and delivery tool that could pull all of our information streams into one place where people could access, share and comment on our insights. Since much of the functionality we needed was available in MS SharePoint that we were already using, we first tried to build our own MI tool on the same platform. We realized, however, that co-existence between SharePoint and specific intelligence software will be the best solution: Since our IT people are no experts in intelligence processes, and our analysts in turn are not experienced in software development, it would have become very time and effort-consuming to build and maintain an own IT tool for Market Intelligence. We then ended up choosing the Intelligence Plaza™ that seemed to fit our needs very well. We were also convinced by its large user base and GIA's consultative expertise that we could leverage and thereby avoid many potential pitfalls in the implementation process."

About Global Intelligence Alliance
Global Intelligence Alliance (GIA, http://www.globalintelligence.com) provides clients with a single source for customized Market Intelligence services: market monitoring, business research and analysis projects, the Intelligence Plaza™ software, consulting and training. Through its full-range service offering, GIA helps customers set up and conduct Market Intelligence activities that serve both strategic and operational decision-making. The GIA network consists of GIA Group companies and independent Member and Research Partner organizations that operate in more than 100 countries. GIA Group was founded in 1995 and is owned by management and private investors. Venture capital funding to support international expansion was obtained in April 2007 from CapMan (http://www.capman.com).

About the Intelligence Plaza™
Intelligence Plaza™ is state-of-the-art intelligence software for organizations seeking a sophisticated tool to automate routines and bring structure to their intelligence operation. For end users, this customized application provides a personalized and easy-to-use web interface with collaboration, search and email alert features.

About Fujitsu Services
Fujitsu Services is a leading European information technology services company. Its business is helping its customers realise the value of information technology through the application of consulting, systems integration and managed service contracts. It serves customers in the private and public sectors across Europe including retail, financial services, healthcare and government. With an annual turnover of £2.56 billion (€3.22 billion), it employs over 21,000 people across 20 countries. Headquartered in London, Fujitsu Services is the European IT services arm of the US$53 billion (€32.9 billion) Fujitsu Group. Visit uk.fujitsu.com for more information.