So what does that mean for Apple users? Several years ago, Apple latched onto Blu-Ray as a format, but aside from an MCE Blu-Ray drive, we still haven't seen HD media used in any of Apple's products. There have been plenty of rumors (aren't there always?), but whether it's because they want to sell HD content in iTunes or for some other reason, a Blu-Ray drive to replace the SuperDrive hasn't happened yet.

Which leaves us wondering: now that we've seemingly got a winner, will Apple step up with the Blu gear? Of course, the MacBook Air doesn't even have a drive, and we're sure Apple would love to have content distributed only through iTunes and Apple TV. But surely consumers still have a need for physical media -- will Apple now take advantage of its early-advocacy position on Blu-Ray and update the hardware?