digital

What do you think of the RGU Web Site? Do you use RGU’s presence on Facebook? Or LinkedIn? Do you follow any of RGU’s Twitter accounts, or bloggers {ha! If you are reading this then that question is answered}? What should the modern organisation project to the external world in terms of its digital presence and how should our key stakeholders be able to interact with us digitally?

These are questions we have been asking quite intensely over the past 6 months. Like many Universities, we have a web site (actually, quite a few web sites – that’s an issue) which had its last major development around 5/6 years ago, has had its content and some aspects of its look and feel spruced up incrementally since then, and was recently reworked to offer a “responsive design. We’ve also produced a set of guidelines to assist staff in the most appropriate ways to use the various social media channels.

In the intervening years there have been massive changes in the use of mobile technology in particular, and the way in which stakeholders now expect to be able to engage with organisations. It’s a while since we really took a long hard look at our external “digital presence” holistically, so we’ve asked We are AD – a digital agency – to work with us and look at our overall external presence as it is today, against best practice and our own strategic objectives as an organisation. We want to refresh our external presence to reflect today’s expectations from our stakeholders, and just as importantly set up our internal organisation so that we can keep our digital presence current in what we expect to be a continually changing technology environment.

They’ve been working with us since October, and have met with a cross section of stakeholders as well as doing an in-depth analysis of traffic to our web site and main social media sites. We expect to see their findings before Christmas, and in the early part of 2016 we’ll be preparing our plans to respond to these – will keep you posted!