"The "sit" chair project is an alternative response to London Design Week 2011. I have taken two chairs, one from my dinning room table and one from my bedroom, both of which had been previously discarded. I designed the "sit" brand for the use of these chairs, the brand identity is hand stamped upon a newly prepared surface area on each individual chair."

"Through mass consumerism we are used to looking at design as objects of desire fed by what is fashionable and are own delusions of need. I want to divert the gaze and alter the senses. I am taking both "sit"chairs out onto the streets and photographing people sitting on them with my mobil phone."