To be successful, employees need a balance of hard and soft skills. In fact, 57% of leaders say soft skills are more important than hard skills. Evaluating candidates for soft skills is arguably the most difficult aspect of hiring. Soft skills are central to hiring qualified people, but they can be difficult to assess. Which traits are essential to team success? How can hiring managers take advantage of their interview time to effectively determine a candidate's fit?

In this guide, we'll unpack the five principal traits of successful sales candidates, and share tactics for assessing each attribute to have more productive interviews. You'll learn:

How to facilitate an effective conversation to determine fit for the role

Stay tuned for more in this series, where we'll cover how to assess a candidate's soft skills in marketing, product management, and more.

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