You hand picked one small quote from that article. I encourage all to read the entire Washington Post article. What you'll find is college students making an effort to bring higher quality ingredients, and in many cases local ingredients, to their campus. They're putting in the effort to bring these to campus, and willing to spend extra to buy these.

while I've never had Alpha King (I'd love to try it), and as much as I like Arrogant Bastard and Double Dead Guy, none of those are IPAs. Alpha King is an American Pale Ale. The others are American Strong Ales.