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Appeared on: Tuesday, October 24, 2006
Google to Power Custom Search Engines

Google announced that bloggers and website operators were free to customize its search engine and put it on their Internet pages complete with money-making ads.

Google Custom Search Engine provided online tools to tailor query boxes for websites or blogs in a guided step-by-step process its creators promised would take only minutes.

People customizing search engines can select which sites they want scanned and have the option of reaping a percentage of the online advertising that arrives with query results, according to Google.

Schools, non-profits and government organizations that customize searches for their sites using Google technology can have the advertising blocked.

Soccer fans could customize website search boxes to scan sites related to the World Cup; cancer support groups could focus searches on medical resources; or movie star lovers could target celebrity gossip.

Those who customize pages can determine where to search, how information is prioritized, the layout of the results and whether visitors to their websites can add to the indexes of places to seek information.

The ability to make money from the search pages through Google AdSense program is "icing on the cake," Seth said.

Google Custom Search Engine was rolled out in the United States on Monday and was available at www.google.com/coop/cse. Google plans to expand the offering internationally in the coming weeks.