If the Value isn’t Clear the Price Will Always be too High

I’ll talk about the critical balance in every successful product between the value provided to a user and the “price” that the user is required to “pay” in order to receive the product’s value. “the price to get the value of the product” isn’t necessarily in the form of money but the price/cost could be in the form of “friction” (e.g. number of steps in a flow), privacy (e.g. FB connect) and others. I’ll talk about how to find the right balance in products in general.