As a small business owner, you don’t have time for complex operating systems or redundant processes. You need a streamlined, simplified option for managing your business – and you’ll find it in Google’s comprehensive suite of tools.

Some of the specific products described below offer business-specific versions that operate under Google’s G Suite; most can be accessed for free. Read on for tips on getting started with Google Tools:

– Google Analytics will tell you all about the traffic coming into your website and can be customized to track when and how designated onsite goals are completed.

– Google Search Console (formerly Webmaster Tools) will inform you of any structural issues that could limit your site’s ability to rank well in Google’s organic listings, as well as offer critical insight for SEO campaigns.

– Google Adwords will let you pay to place your ads above Google’s organic listings in order to drive traffic to your site.

Google My Business

Manage Your: Business Listings

If you’re a small business with brick-and-mortar locations, managing your NAP (name, address and phone number) data across the web is an important part of helping the search engines – Google included – understand when to present your listing to search users.

Setting up your Google My Business listing takes just minutes, but can have a powerful impact on your SEO presence. Check out the tutorial here for tips, tricks and best practices.

Chromebook Laptop

Manage Your: Business

If you’re committed to Google’s ecosystem of tools, a Chromebook laptop can be a nice way to tie everything together.

Essentially, a Chromebook is a laptop that works entirely on cloud-based applications and documents. Rather than using a Windows or Mac operating system, Chromebooks use Google’s Chrome OS and contain comparatively small amounts of onboard storage. You won’t be able to install programs like Microsoft Office’s desktop version; but with Google’s Drive built in, you shouldn’t need to.

(As a note, both Adobe Photoshop and Microsoft Office offer online apps, and most Chromebooks can be switched to developer mode to install a full Linux desktop system if that’s important to you.)

Chromebook users also appreciate the systems’ lower price points. All three of PC Magazine’s “Editors’ Choice” Chromebooks can be purchased for under $330:

– Acer Chromebook 14

– Asus Chromebook Flip (C100PA-DB02)

– Acer Chromebook R 11 (CB5-132T-C1LK)

Tying all of these Google products together supports seamless small business operations, while also saving often-cash-strapped owners money that can be allocated to other expenses. If you aren’t happy with the tools you’re currently using (or their cost), give Google’s offerings a closer look.

Do you use Google Tools to manage your small business? If so, share any suggestions you have for new users by leaving a comment below.

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DISCLAIMER: This article expresses my own ideas and opinions. Any information I have shared are from sources that I believe to be reliable and accurate. I did not receive any financial compensation in writing this post, nor do I own any shares in any company I’ve mentioned. I encourage any reader to do their own diligent research first before making any investment decisions.