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Main Auction Services, Inc., buys and sells the latest food service and restaurant equipment by the world's leading manufacturers such as Beyond Zero & Winston Industries. An exclusive partnership between Beyond Zero and Winston Industries will innovate the liquor market by their new disruptive technology — an Icemaker that freezes liquor. The world’s first self-contained machine that enables users to make liquor ice cubes for cool drinks will eliminate the need for drink-diluting ice. Making any cocktail colder, smoother and stronger, while enhancing the flavor notes of both wines and spirits, this technology will solve industry challenges such as watered down drinks and portion control while sparking true industry innovation with an entirely new category of drinking — In the Rocks.

“Beyond Zero has created a new class of drinking and we are now part of introducing a new revolution for beverage enthusiasts just like we have done in years past with new classes of cooking. We are excited about this new venture and the opportunities that exist alongside Beyond Zero. Our goal is to revolutionize the consumer beverage experience on a global level, ” said Valerie Shelton, CEO of Winston Industries.

New categories of drinking are created every 20 to 30 years when technology evolves, and that is no different with the Beyond Zero Ice Maker. Beyond Zero’s President and Inventor Jason Sherman stated, “The machine gives customers what they demand, a superior drink. It allows anyone to create signature cocktails, a key component to increase profits at restaurants, bars, nightclubs, hotels, casinos and other venues where alcohol is consumed. It’s a win for everyone when you don’t water it down!”

Being mass produced in Louisville, Kentucky by Winston Industries, the manufacturing of the machine relies on the partnership between the two companies. A Single Serving Maker, Storage Device to inventory multiple flavors of cubes and a Fully Automatic Machine that makes, stores and dispenses the liquor cubes are needed to properly manufacture the device for marketability.

More about Beyond Zero

Beyond Zero creates ice machines that elevate the beverage experience, concentrating its initial product line on the wine, spirits and beer industry with plans for a residential appliance version of the ice maker in the future. More information can be found at www.bzice.com.

More about Winston Industries

Winston Industries manufactures foodservice equipment and PCB with a third division in the works that will provide metal fabrication services to other manufacturers. More information can be found at www.winstonind.com