The additive may be customized to provide specified levels of softness according to product
application; and it may be combined with color and other additives, Americhem reports, to create a
cost-effective masterbatch with multiple attributes.

"There has been an ongoing need for a globally available softening additive specifically
designed for nonwovens, and Americhem is thrilled to offer a cost-effective solution to our
customers," said Robert Baldy, nonwovens market manager, Americhem. "Confirmed by subjective
testing, mBrace offers superior softness compared to its nearest competitive product, while
delivering the ease of use and outstanding processability expected from Americhem's additives and
masterbatches."