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Month: May 2009

Over Twitter today, one of the people I follow tweeted about an article titled the 10 Golden Rules of the Internet. This article was written by Aliza Sherman, the owner of the first female Internet company, Cybergrrl Inc. She certainly has made her bones when it comes to the internet and technology. But, to be honest, the first rule of her Golden 10 set my teeth on edge.

1. Respect the Spirit of the ‘Net. Since 1995, I’ve been writing about and talking about what I call the “Spirit of the ‘Net.” The Internet was not meant for marketing and selling but for communication and connection to people and information. Understanding this, even today, can flip your marketing and selling strategy on its head, but you’ll have far more success respecting the spirit of the ‘Net, rather than throwing money at hard-sell tactics.

(Bold emphasis mine.)

The teeth-on-edge part is more due to my personality quirk of being extraordinarily nit picky for historical accuracy. While communication and information sharing were a reason for the development of the Internet and the various Internet predecessors, the intent of this creation was facilitate technology development to defend against a potential missile attack by the Soviet Union. Let’s not romanticize the fact that the Internet is the product of the military industrial complex looking for better ways to ensure that our nukes would work while we stopped theirs. From there, various academic institutions used the development of various transfer protocols to allow for the sharing of research information between scientists. Even the academic users got pissed when the commercial sector became interested and formed the first ISPs. Then (and only then) did it manage to crawl its way to the public sector where personal and business driven demand encouraged the developments that we have seen in the last fifteen years, taking us from a text only output to the websites with animations, sights, and sounds that play like little movies on our screen. In that context, the Internet was birthed from the loins of the Cold War arms race, grew up in the labs of universities and colleges, and came to age in the commercial sector. While one could distill the reasoning as being communication and people connection, I would hardly say that the underlying factors are completely altruistic. (Read more here, here, and here.)

The other thing that rubs me the wrong way about the Aliza’s first rule is the term “not meant for”. To put such a limiting phrase in connection with the Internet seems, well, at odds with the true potential and application of the technology. If I had read that ten years ago, I would have agreed; but now, in looking at the exponential growth of applications and possibilities of the ‘Net, it feels short sighted.

The beauty, the magic, and the mystique of the Internet is that it is whatever the user wants it to be. It’s the technology equivalent of the The Mirror of Erised upon which a user can gaze into their web browser and see whatever they hold in their hearts. Hell, it goes a step beyond that, where a person can find, share, and create content as they best see fit.

I would take the two mentioned exceptions and turn them into a question. So what if someone wants to use the web for marketing? So what if someone wants to use the web for shopping? Hell, let’s just change the question into a generic “so what if someone wants to use the web for X?” and replace X with whatever so called objectionable term that is supposedly against “the spirit of the ‘Net”. My answer to each and every one would be that the Internet has grown large enough to accommodate all of these different types of uses and users.

For myself, the spirit of the ‘Net is the staggering number of connections that are made each and every day. Whether it is person, a business, charity, activist group, concept, or simply an idea, it is the link between any of these that holds the true spirit of the ‘Net. It provides the intellectual freedom to explore beyond our physical sight, reach, and limitations. It transcends international borders, governments, languages, and cultures to create the simplest of all connections, Point A to Point B. It rests in the hands of the user to define what A and B are, to find or create the link between them, and to give the proper context for themselves or others.

In the scope of the larger picture, shopping and marketing don’t even appear on my internet issues radar. There are bigger concerns such as open access, net neutrality, regionalcensorship, and finding ways to increase the reach of the internet to developing nations and areas around the world. There are still more connections to be made, more functions to be found, and uses to be implemented. The ‘Net has come a long way in the last fifteen years, but it has not nearly achieved its potential for limitless connections. It reminds me of the end of the Robert Frost poem, Stopping by Woods on a Snowy Evening,

The woods are lovely, dark and deep,
But I have promises to keep,
And miles to go before I sleep,
And miles to go before I sleep.

I worry every day about whether libraries will be relevant, three, five, or ten years from now. Unless we start allowing our customers to make decisions about their own personal data, AND start building systems that offer them a social networked experience based on their ability to selectively share their heretofore private info, I fear that libraries will grow increasingly irrelevant to our customers.

So, I took the theme of relevancy and crafted it into a question for the Dish.

What can the library do to stay relevant in the lives of the community? The methods of information delivery are increasing as well as the sheer volume of information resources. The quick and convenient Google search is replacing the more thoughtful human depth of a reference librarian’s answer. Librarians have transitioned from gatekeepers to guides, yet requests for our expertise in navigating the spectrum of information mediums and systems are in overall decline. There is an urge to offer more types of materials and services within the library, but there is also an enormous pull to provide greater forms of outreach through our website and other mobile technologies. What can we do to reverse this trend? (While overall library usage is up due to the flagging economy, the most reported types of increased library use are borrowing materials, use of computers, and increased attendance to programs, specifically job related. This does not encompass my overall question.)

As a public librarian in a large metropolitan city, I can attest that our patronage is up…substantially now more than ever due to people seeking out resume advice, and our usage of computers has skyrocketed. Which goes to show you one thing: people need libraries.

Regardless whether they own their computer, many patrons still need assistance in navigating the ‘Net, or advice on how to compose a resume, or where and how to use the templates available on word processing programs. Or they come for information on community resources to assist in their job search, or simply to discover free events in their community for their families.

They come for book discussions and debates, for senior "Wii" programs, for children’s play-reading times, for how to start your own business seminars, for teenage events that encourage good reading and learning habits, or simply to just enjoy reading the racks of magazines and newspapers knowing all the time they are all…free.

But they also read. A lot. Fiction and non-fiction books are still checked out. There is a warm, fuzzy comfortableness about taking home books and reading – especially escapist type of genres.

But what can a library do to stay relevant? It still needs ‘place.’ A library was always a place first. A haven to escape the hustle and bustle of their jobs, or even their family home. A place where every square inch of information and recreational reading is there at their fingertips. A place where librarians still answer reference questions and are available to help them navigate that almost-overwhelming mass of information that is thrown at them each day on the ‘Net, TV and radio and in newsprint.

In short, the library is still the most precious gift we give ourselves as a nation. Librarians are now more than the old-fashioned point-that-dewey-out individual-they are now information miners, resume makers, recreational reading advisors, gamers, events-planners for all ages.

The library is the still the best place in town.

And:

My inclination is to say that libraries could very well become central to communities — but that they’d have to shift emphasis from distributing information to editing it.

"Librarianship" is a skill that is only becoming more important. The question that the librarian seeks to answer is, I think, a defining one: How can I deal intelligently with this mass of information?

I think a great many of your readers go to the Daily Dish to answer that very question. They go as one goes to library: not only does the blog provide content (the analytic function of blogging), but it sorts through it (the curatorial function of blogging). Libraries do both. They provide content and they help people sort through it.

But as the former becomes more accessible, the latter becomes more important. Some ideas would be this. Libraries should focus on:

In reading it, the first commentator turned my present thinking on its head. Whereas I had been looking to expand services, to reach out to the patron population, and to widen our influence on the communities around my library, the commentator is looking inward towards what the library has going for it already. The draw of a destination is certainly something I see everyday in my library since we are situated in the residential community. We are lucky to have patrons who are within walking distance and come to the library as part of their daily routine. They read the paper, check the movie selection or email, and we know each other well enough to wave and greet each other by name. Maybe I have a destination already and I just need to tap into that vibe and capitalize on it.

The second commentator reminds me of a theme I’ve heard since I started my MLS degree a couple of years back. There is an awful lot of information out there, the likes of which that the majority of people had not previously seen in their lifetime. My generation grew up on cable television, but we came to age in the dawn of the internet. Perhaps we are more accustomed to the increasing abundance of resources that are available, but there are those before my generation who are not. Even now, there are those in the coming generation who are not able to edit it as well. I’m not saying that my age group (early 30’s) is better adapted to do so, but I will say that we straddle times before and after the digital revolution.

I can personally say that I remember the library when it had card catalogs, when it got the first line of OPACs, and when it went online with its catalogs. These are huge leaps that were done as I came to age; in other words, as I grew, information technology grew with me. Perhaps it is time for the library to reclaim this essence of destination, a place where people want to be to enrich their lives. Librarians become guides and interpreters, to distill the desires of the patrons, to provide intellectual nourishment, and to rescue them from the sensory overload of the dense information quagmire.

Like this:

The failure is not the technology. The capacity to download, store, and recall hundreds if not thousands of books is impressive. The ability to replicate the look of font on paper is incredible. Each generation of e-book devices is rapidly outpacing the previous incarnations with additional features such as internet browser, PDF support, wireless updates, subscription support, and multiple e-book file types. The technology in and of itself is grand and a true marvel of the modern times.

The failure is how the e-book reader companies do not consider libraries as a viable customer.

If you read the FAQs or Terms of Service for Amazon, Sony, Mobipocket, and Ebooks, there is a clear indication that you cannot lend an e-book to anyone. Ok, that’s not entirely true, since Sony indicates that you can lend an eBook to a friend (gasp!) so long as they are an authorized user of your account (Awww!). Sure, you can authorize a friend, but if you are someone who passes around books to all your friends and family, this becomes an onerous exercise in authorizing and de-authorizing just to share a reading gem. Also, it makes the lending of a Sony Reader with eBooks a circulation nightmare for a library under those ‘guidelines’.

Mobipocket stakes dangerous territory by saying that you cannot lend an eBook but you can lend the device. Since they don’t make any readers, this could possibly put them at odds with the companies that do make devices that they support. (I’m sure Cybook and iLiad might beg to differ, but I digress since I can’t find their positions on it.) This makes the use of Mobipocket books a big no-go for libraries. eBooks mentions that it uses robust software to ensure that only the legitimate owner of the eBook can read it. While it does not outright prohibit lending, it sure as hell probably works to stymy it. I smell a terms of use violation buried somewhere in there like a leftover World War II ordinance in a French farm field. Thus, the libraries are usurped once more.

Out of all of these devices and shops, Amazon has the most frustrating position. With the Kindle, there has been much discussion about whether or not you can lend one. The current Amazon stance is the equivalent of a wink and a nod that you could lend one, but it’s against the terms of service. While my first reaction was admiration of shrewdness, it has since evolved into insult. Did Amazon really think that a libraries would not be interested in offering this device to their patrons? Either they are terribly short sighted as to their market or just plain inconsiderate that the well established institution of the library would love to offer a new medium for people to borrow materials.

This simply cannot stand. If this is a product of the electronic industry getting into the publishing business, they need to wake up and smell the pulp. Libraries are not your average customer and we should not be treated as such; for lack of a better analogy, we are the street level dealers to our vast clientele. We deserve to get special treatment.

So, all you e-book reader industry people out there, here’s a couple of ideas for you from this librarian.

(1) Write a terms of service exclusively for libraries. Don’t leave us in this gray legal area where no one is a winner. We won’t want to lend out your product if we feel like we are going to get bit on the ass when you don’t support it or repair it (due to terms of service violations) or suddenly decide to sue the crap out of us for lending them in the first place. Stop ignoring libraries and start embracing us for the information and technology educators that we are.

(2) With your army of lawyers (Amazon, Sony, etc.), write a service contract in which you provide us with devices and materials which we can then lend to patrons. (Leave it to us as to how we make them financially responsible to borrowing the readers; we are better in the lost or damage item debt collection field than you are.) For example, a contract that gives us a reader, you stock it with the top 10 or 25 or whatever bestsellers that month, we lend it out, you update it as the month goes on, we send you back the device every year or so (which you can resell as used or refurbished or whatever) for the latest generation, and throw in a service/repair contract on top of that. Make it work so that we can put your devices on our shelves with materials that people will want and we will take care of the rest.

(3) Profit. You profit both literally and through increased exposure for your product to the public who might not otherwise be interested in your e-book reader. We profit with increased patronage, circulation numbers, and overall system usage statistics. It is a win-win-win for us, you, and our patrons. You can’t beat that result, not even with a stick.

We are in the intellectual enhancement business, no matter the medium. Libraries are the allies of the e-book reader devices. Start treating us like it.

Like this:

Within the last year or so, I’ve read and heard a lot of discussion about how the library could take lessons from retail. Most notably, the retail industry has done all of the research when it comes to layout and design of spaces. They know how people shop, how people act when presented with a layout, display, or other store feature, and how to adjust things so as to get the most desirable consumer reaction. The department stores you walk into are the sum total of this exploration into how people hunt and gather for their shopping needs. I don’t think it’s a bad idea, really, to mimic some of these attributes with our own libraries. If we can get people to take a second look or listen to what we have to offer, it is certainly energy well spent.

There is also some discussion about what lessons we can take from retail customer service. Patrons have come to expect a similar customer experience since they are engaging in the same steps (e.g. find a product, bring it to a counter, hand over a card, get the product and card back, leave). I think that, while a retail style interaction is logical for the circulation desk, I would hesitate to apply the principles to the reference desk. Any librarian can tell you of the many common questions and requests to the gamut of deeper inquiries and searches that patrons can bring. The principles of retail, for me, seem to fall flat on their face in the face of such diversity. I had been wracking my brain for a better customer interaction model for a good week and I think I’ve stumbled upon it: concierge.

Most online definitions of a concierge lean towards someone who cares for the physical needs of their clients, but I’d like to think that the underlying concept is still sound. It is a person who attends to the requests and needs of their client (in this case a patron). While it’s not setting appointments or arranging for dry cleaning, I don’t see much of a difference in placing holds, making calls on their behalf to other libraries for information, assisting with computer or copier problems, or researching complicated questions. Each patron comes to the reference desk with their own inquiries and requests. The customer service goal of the reference librarian should be to provide the patron with a personally tailored experience. That type of interaction is what brings people back to the library over time as they know that there is someone who will invest time and effort into what they seek. Much in the same way that a hotel concierge sees to the needs of guests, a reference librarian attends to the intellectual needs of the patron.

For certain, the next time my job title comes up, I’m going to be pressing for “Information Concierge”. It just has a special ring to it.

Like this:

Tonight, I went to the movies with the wife and friends to see the new Star Trek movie. I haven’t been a movie fan for a long time. And it’s not the rising ticket prices, the unhealthy concessions, the cell phone/PDA interruptions, or general lack of creativity in most Hollywood efforts over the last decade. No, I can actually tell you the exact moment when I stopped going to movies.

For some background, I had been a fan of films for a long time. I got back into them when I attended the release of the first Batman movie back in 1989. I was blown away by Tim Burton’s presentation of the Dark Knight from the cast to the effects to the overall feel of the movie. Throughout high school and parts of college, I loved going to the movies. And I would try to see them all: the latest blockbusters, the action flicks, melodramas, everything. (Everything except horror, since I’m a bit of a wimp.) I would make the effort to try to see the movies that were nominated for the Best Picture by the Academy Awards. From there, I would make my picks for the categories based on what I had or heard about the nominees. The award event itself was always a bit dull, but I would find something to do while they wound their way through the categories to the ones I had some interest in.

This all changed during the 1998 Academy Awards. I can see myself sitting in my college buddy’s dorm room watching it with his girlfriend and a couple of other friends. The night had gone on and we were chatting about the winners and whatnot when it came time to give out the highest award of the night, Best Picture. We watched the usual pomp and circumstance as they flash to the producers in the audience as their movies and names were called. The envelope came out, opened, and the presenter excitedly announced the title, “Shakespeare in Love!” The room went into a stunned silence. We stared as the television audience clapped and cheered as people in tuxedos made their way onto the stage. At this point, I leapt up and informed the unsympathetic television what my opinion of this choice was using many words and terms that made it R rated within seconds.

How could this be? Elizabeth? Saving Private Ryan? Life is Beautiful? The Thin Red Line? Ok, the last one was more pedantic than I really cared for and I had a hard time concentrating to get through, but are you fucking kidding me? I was disgusted, an instant cinema atheist, and swore off movies for awhile. Now, I go to a handful a year and am very picky. Especially since I have read how Academy Award voting works (and you think our elections are screwy) and seen the revealing documentary This Film Is Not Yet Rated (which explores the MPAA and their rating shenanigans), my tolerance for Hollywood tripe is next to zero. All of which have made only the most compelling of trailers and reviews as an reason to see a movie.

So, as the wife wants me to go see movies with her, I will usually oblige. I was interested in seeing this after reading and hearing some excellent press on it and as a person who was a fan of the The Next Generation. I embraced Star Trek initially for the gadgetry and sci-fi science, but now for the ideal that we as a species can work together to explore the vast universe that exists beyond our clouds. We had lined up early for the sold out showing at a theater a few towns over. When the line moved to start seating, I was first into the theater out of our group. A quick on-the-move consultation with the group created a swift agreement for optimal seating. The five of us sat down with me in the middle of the row. As a tall person, I generally try to get an aisle seat so as to give myself room to cross or stretch my legs. However, this theater actually had comfy seats and marginally ample legroom, so I was not going to press the point. Shortly thereafter, I was asked if the three seat to my right (this was a middle row) were taken. I replied that they were not and the row was soon filled with a mother in her sixties and two adults who I presume were her children, a mid to late term pregnant woman and a man who looked to be either the pregnant woman’s brother or boyfriend.

Immediately upon sitting down, the mother informed me that they had gone to an artisan convention the previous weekend that was full of amazing bits of, uh, artisan-ship. She gestured to the advertisement in the tiny movie guide book that they give out in the lobby for this past event and proclaimed that it had the most amazing glass she had ever seen. The first sign should have been how quickly the pregnant woman dove into the games of her cell phone, ignoring her mother next to her. Being the fool that I am and seeing that I still had time to kill before the film, I actually continued the conversation. It went something like this:

Me: Are you a fan of Star Trek?

Her: Yes, I’ve seen them all.

Me: My dad saw the original series. I was a fan of The Next Generation and watched parts of Deep Space Nine, but I couldn’t get into all of the other series.

Her: (more impassioned) I’ve seen them all.

Me: (slightly ignoring her) I didn’t really care for Voyager or Enterprise. I didn’t really see all of the movies. I think I saw the eight and ninth one…

Her: (most impassioned) I’ve seen all the movies. I loved them all. You know the director of this movies does Lost. Do you watch Lost?

Me: Nah, I couldn’t get into it. I watched some of the first season.

Her: You should watch it. You would like it. You have to pay attention. It’s very detail oriented. My husband blah blah blah blah my daugher blah blah blah blah I’m going to be a grandmother blah blah blah blah.

I can actually hear the whistling of the thought shells as she was launching them towards my position. It was after this exchange that I realized she was compelled by some unseen force to inform me of all of the amazing facts and details of her life which included (it most certainly included) her love of Star Trek. And rather than simply letting this slide, I decided to engage her in this battle of passive one-upmanship. She would say something (“My son is the manager of Borders in Cherry Hill”), I would counter (“I’m a librarian in Burlington County. It’s a county job so the benefits are completely awesome”), and the duel that she was not aware of would go on. It was very pleasant, a very good way for a jerk like myself to pass the time till the trailers (mercifully) came on. After which, we ceased our conversation.

Or so I thought. The movie had started when I realized that my secret verbal dueling partner has no inner monologue. None whatsoever. She identified the appearance of every significant character with their name much in the way that a three year old would identify animals, colors, numbers, and food. When the word “Iowa” came up on the screen, she would say “Iowa”. If it was simply too much to identify in one word, they became Twitter length sentences. When they took off from the recruit center, she commented on how much it looks like a brewery (“It looks like a brewery!”). This went on for the length of the movie, these under-the-breath words escaping her lips just loud enough for me to hear but faint enough to tune them out. In the back of my mind, the Lewis Black part of me is cackling at her saying “Iowa” over and over again (the movie went there a couple of times) while the rest of me is just trying to keep it together till the end. Of course, at the end, she announced that she needed to see the movie again because she missed “the singularity” (which she had not since they actually explained it in a brief exchange composed of three sentences of two words, three words, and one word: “A singularity!” “A black hole?” “Yes!”).

I managed to get to the end since the movie was ultimately more entertaining than she was. I really enjoyed the plot, the pacing, subtle yet powerful effects, and the how they wove the original series into the movie. A good movie, all and all, with a fresh feel of Hollywood to it. You have my word on that. My seatmate told me so before she left.

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Awhile back, I had written about trying to figure out the next big thing for libraries and library science. This past week, I had the fun privilege of attending the 2009 NJLA conference. I would not say that the conference provided an answer about what the next big thing is as that would suggest a conclusion to the search. I did feel that the conferences I attended indicated a new direction worthy of following. Well, a “new to me” direction, for I don’t think I had a true original revelation for my profession, but the concepts presented have consumed my thought processes for the couple of days afterward.

There is a saying in library circles that goes like this: “a good library should have something to offend everyone”. I’d like to add a corollary to this well known collection development mantra: “a good library should have a feature for everyone.” The advent of the internet and other information transmission technologies have displaced libraries as the information monopolies that they enjoyed since the days of Alexandria. Much in the way that the United States have switched from a manufacturing to a service economy, libraries are still experiencing the postpartum pains of transforming from information gatekeepers to guides. Knowledge and learning are the old buzz words that get thrown around when people talk about the library; enrichment and service should be the new ones. Our academic credentials are well established, but we need to aggressively break that mold and show patrons that we have more to offer that can enhance their lives. We need present ourselves as having features and services available that compliment their interests and desires.

And what sort of services and features should we offer? In my opinion, it is to meet the patron on the communication medium of their choice (a.k.a. “where the rubber meets the road”). Whether it is in person, phone, email, or text, we need to be able to act and converse on all of those levels. With the glut of information in various forms out there, we need to provide guidance for people to get to the right information, to find the proper resources, and sage advice on how to navigate the barrage of potential sources. In exchange, we learn from our patrons (directly or indirectly) what communication tools they use in their lives and what they prefer. I think we are in another case of trying to catch up with technology, only with much worse timing than the internet during the business boom of the 1990’s. It is falling right in the midst of an economic recession and government interested in trimming budgets where libraries are viewed as cost centers rather than valued citizen resources.

Right now, I know how the budget at my branch is fairing. I know that if I want to do something with text service, I’m going to have to get pretty damn creative and look for free and/or open source solutions to add that to my branch’s services. It frustrates me since I know some of the solutions are within “easy” reach save for the fact that I lack the technical knowledge to fully understand them. I’ll have to get someone smarter than myself (not a real stretch) to be able to explain whether or not it can be implemented to me. As our system blocks Myspace and Facebook, I am less inclined to start a presence on either site. But I am eager to learn more about Facebook opening up its API to developers, so any sort of foot dragging may be rewarded after all. Twitter, which has caught my fancy these days, presents a mixed bag as there are user retention issues for this microblogging/micromessaging social site. The limitation of the 160 character box for both Twitter and text works well in focusing a message, but it does poorly for presenting larger concepts, instruction, library news, or issues. Yes, there are url shortening services out there that are coming into heavier use, but this would rely on the end user clicking on the link rather than having the sum total of the message presented in the text or Tweet. Beyond that, we get into library philosophy debates as to whether we are able to provide all the answers for a patron on such a short format, regardless as to whether it is the patron’s preferred method of communication or not.

The one concept from the conference that most intrigued me was mobile reference. It’s very simple deal, really: take a librarian, add a smartphone with a data plan, and cut them loose into the wild. I’m not necessarily talking about a door to door salesman approach, but the purpose of mobile reference would be engage people outside the physical setting of the library and provide a sampling of library services. For more information, a mobile reference librarian would say as they handed over the library pamphlet, you can visit, call, or check us out on the web. Ok, perhaps there is some salesmanship, but that is no different than when a person is seated behind a desk talking about a new program, service, or event. It also establishes a presence outside of the library and creates a new way for the patrons to use the library.

I can see what the arguments against mobile reference might say. Where is the patron need for this service? How do we target an audience? Is this is a good use of staff time? I don’t have those answers at this time. What I do know is this: whether we like it or not, the internet has blown the walls off the libraries as a knowledge center, yet our single focus remains on what we can do within the confines of the building. Mobile technology has liberated us from the land line and given us the potential to do library service anywhere there is a viable internet connection, yet we are content to sit at the reference desk window and watch the world go by. It is hard enough to compete with the convenience of the personal computer versus driving, walking, or even phoning or emailing the library; we should not limit the ways in which we offer ourselves to our patron community. This is more passion than facts, for certain, but I do feel strongly enough about it to do more research into the subject.

Is all this talk pie in the sky? Maybe. But I do think we run a constant danger of putting ourselves in a perpetual catchup situation for adding emerging and/or established technologies. We need to become better at identifying technology trends, budget for it in due time, and make it connect with what we have to offer while it is still a popular technology. We won’t be able to sit on our duffs as much anymore, but that reference desk chair is not as comfortable as it once was for me. Not after the conference. We see how our patrons use technology everyday. We need to pay closer attention, see what it is, and then start looking where it is going. That will put us back on the forefront of the information age.

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It’s a short clip, but the observations of the brain activity make sense. The interactive nature of the internet drives brain activity since you are not simply a passive observer but an active participant. And participation is directly related to proficiency as well. To me, the net naive brains are still perceiving the internet as a book rather than a mutable information resource. Google becomes the table of contents rather than the potential set of paths and the net naive understanding never goes further than what is front of them. I would reckon that the net savvy and the net naive probably approach problems in a scientifically measurable way.

But beaming thoughts to each other? I’d rather not, thanks. Although, I’m sure that is technology that will be driven by the adult entertainment industry.