Build a Consistent, Adaptive Higher Education Experience

Each Generation of Students Brings New Expectations

Education leaders are transforming to meet students, faculty, and prospective students where they are - online and on the go. As the classroom becomes more digitized, learning is not only expected to be online and mobile-friendly, but on-demand, self-paced, collaborative and adaptive to the individual.

Flexibility and scalability are paramount to keeping up with student demands. Personalized, measured learning requires a foundation of connected data and content that can easily adapt to any new touchpoint and technology.

Bloomreach Experience Manager (brXM) enables higher education institutions to create this foundation. A microservices based Content Management System, brXM makes it easy to use integrated data to present each student with the right content at the right time - on any site, channel or device.

A Connected Learning Experience

Connect the Learning Experience

Students, faculty, and prospective students have access to consistent, relevant content across channels. Drive engagement and retention with a seamless digital experience that meets the needs of each individual where they are.

Analytics and Data Integration Across Channels

An API architecture makes it easy to connect data from critical systems to power personalization across every touchpoint. Native targeting and personalization capabilities support unique delivery of content and services to audiences and individuals.

Flexible Architecture Grows with Your Needs

With a modular, microservice design and Cloud delivery, brXM is built to flex. Build a digital foundation now that can quickly adapt to new touchpoint, technologies, channels, devices, and student preferences.

Top Features for Higher Education

Create Once, Publish Everywhere

Intuitive editing and publishing tools make it simple to keep content consistent and up to date across every device and touchpoint, including social channels.

Multilingual Management

Easily manage sites in multiple languages and share content and data between them.

APIs & Microservices

Accessibility

Flexible content delivery puts you in full control of how your content can be seen, allowing you to adhere to standard and unique accessibility guidelines.

We love the new site - it's fast and responsive. But we're most proud of what you don't see: the amazing Bloomreach Experience (brXM) backend, and the increased efficiency and security it's brought us.

Agile Project Manager, Amsterdam University of Applied Sciences

Modular Content Management Solution for Flexible Growth

brXM

Bloomreach Experience Manager (brXM) is an analyst recognized content management system designed to give both marketers and developers the freedom to act fast. The microservices architecture of brXM makes it to easily integrate with current and future technology investments, allowing you to grow your experience as you see fit.