6) Alec Baldwin and Mom Carol for Wegmans

Hard to imagine a list like this without a Baldwin! In this case it’s Alec, who was asked to endorse the N.Y. grocery store chain in 2010 after he mentioned that his mom was a loyal customer. Although she only appears briefly, the spot garnered lots of buzz when the chain pulled the plug following Baldwin’s runway troubles—then announced his reinstatement after support from the twittersphere. Hey, any publicity is good publicity, right?