Advertising expenditure forecast up despite Brexit uncertainty

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UK advertising spend is expected to increase 7.2 per cent this year (Source: Getty)

William Turvill

A WPP-owned group has upgraded its UK advertising growth forecasts for this year and next despite uncertainty around the UK’s Brexit vote.

Expenditure is expected to grow 7.2 per cent in 2016, up from a previous estimate of 6.3 per cent. The same level of growth is forecast by GroupM for 2017, up from 5.8 per cent.

However, traditional media advertising is expected to decline over these two years at a greater rate than expected – 2.6 per cent in 2016 and 1.4 per cent in 2017 – while pure-play digital will go in the opposite direction.