THE BUZZ

Marketers are poised to allocate more spending to performance marketing – spending in the U.S. is expected to rise to $6.82 billion by 2020 vs. $5.94 billion this year, according to eMarketer data. But they also need to be vigilant about that spending as fraud...

Four years into creating an industry standard for viewability that was meant to assure advertisers humans are seeing their online ads, brands are still fine-tuning the metrics used to gauge whether someone saw a promo. And in turn, tension between advertisers,...

Mobile fraud has steadily been making gains in the performance space and Lemmonet, a multi-channel performance ad platform, was determined to rid its ad inventory of fraud. Back in 2016, when it noticed that mobile fraud was hitting the performance space hard,...

Mobile inventory is under attack from fraud at every turn. To safeguard your inventory you need to educate yourself and take appropriate precautions. Forensiq addresses two of the most prevalent types of mobile fraud — impression fraud and app install fraud — in two...

In a new eBook, Getting Ahead of Mobile Install Attribution Fraud, the Forensiq team takes a close look at mobile install attribution fraud and how your organization can begin to tackle it. The eBook offers critical intelligence on a growing problem within the mobile...

Mobile advertising traffic isn't immune to fraud. Yeahmobi had been looking for an effective way to stamp out fraud across its global mobile advertising platform and decided to partner with Forensiq to help it curb the effects of fraud. While Yeahmobi’s in-house team...

Kyrylo “Kip” Pogrebenko holds one of the most in-demand jobs in the world right now and fortunately for us, he’s plying his skills and intellectual curiosity at Impact Radius. In fact, IBM projects that the demand for data scientists will jump by 28% by 2020. We...