Friday, 31 August 2012

Something for the Weekend

The cinema industry just isn't what it used
to be, is it? What was once an exciting, magical experience has, for
many, become a bit of a let down with regards to seating (uncomfortable) and
food (stale popcorn and hot dogs? No thanks). And with films becoming so
accessible online and on DVD so soon after the film's initial release, it’s no
wonder film-lovers are reluctant to spend their money on such a miserable
experience. It's about time someone shook up this industry to make it something
cinema goers want to get involved with!

Well luckily, a couple of cinemas out there have done just that. The
Aubin Cinema in Shoreditch and The Lounge at Odeon Whiteley's have gone the
extra mile and a half to bring something new to cinema.

The Aubin is located in the basement of the Aubin and Wills store on Redchurch
Street, and offers comfy sofas and cushions, and blankets and a footstool for
added comfort, and the cinema only seats 45 people which adds to the intimate
environment in which to enjoy your film. The small cinema bar offers a
wide range or beers wines and spirits, and the wine cooler by your seat will
keep your white wine cold for the duration of the film.

The Lounge offers a somewhat move lavish and personal experience. The
entrance to the cinema is via mirrored staircase, which opens into a luxurious
bar akin to that of a 5 star hotel. The concierge takes you to your fully
automated reclining seat where he will then take your order for food and
drinks. But gone are stale popcorn and drinks in plastic cups, The Lounge
offers gourmet dishes such as fried calamari and thai dressing or a
passionfruit cheesecake, and a wide selection of wines, beers and
cocktails. And don't worry about having to rest your drink in a cup
holder or balancing food on your lap as tables are provided. All the food
is designed to be easy to eat while enjoying a film - the majority of items are
finger food or can be eaten with a fork or spoon.

Needless to say, the only bad thing about either of these cinemas is having to
get up and go home!