Archive for Duct Tape Marketing

As most of you know, I am a member of the Duct Tape Marketing Consultant Network. I’ve been lucky enough to have been a member since almost the beginning (I was in the second group). The network continues to grow and I am always amazed at the quality of people who continue to be attracted […]

Consistently creating marketing content that educates and builds trust can be a challenge for small business owners. Creating an editorial calendar for your content marketing sounds like a good idea – until you have to start filling it with ideas. Most small business owners that I talk to understand the importance of good marketing content, […]

One of the core concepts of the Duct Tape Marketing System is that small business owners should create marketing materials that educate. In fact, step 3 of the 7 Steps to Small Business Marketing Success outlines the importance of publishing content that not only educates, but also builds trust. The Point of View White Paper […]

I spend a lot of time talking about the importance of having a marketing system before you try to automate it. This means taking the time to learn how your customers make their buying decisions and aligning our marketing efforts with the stages of their buying process. In Duct Tape Marketing, we use the concept of […]

Small business owners will have a unique opportunity to work on their marketing systems when creativeLive hosts John Jantsch of Duct Tape Marketing for a 3 day, live workshop. During the workshop, John will lead a small group of business owners through the process of creating a small business marketing system. That workshop will be […]

John Jantsch, the founder of Duct Tape Marketing, recently gave a talk at Kansas City TEDx event. In his talk, John shared some of the ideas from his new book The Commitment Engine: Making Work Worth It (schedule for release on 10/11/12) During his talk, John talks about strategy, success, clarity, commitment, and happiness and […]

Do you know where your time goes? As a small business owner, you wear many hats and you have a lot of demands on your time. We all understand the importance of making the most of our time. Most of us spend some part of the day planning our work. Have you ever stopped to […]

Yesterday I had the opportunity to attend John Jantsch’s Strategy and Tactics Workshop. It was a great event (I’m not just saying that because I’m a member of the Duct Tape Marketing Consultant Network) and I found it very helpful to be able to take the day to slow down, take a breath, and work […]

Regular visitors here know that I am a member of the Duct Tape Marketing Consultants Network. Our goal is to help small business owners install simple, effective, and affordable marketing systems that consistently attract your ideal customers. The Duct Tape Marketing System was created by fellow Kansas Citian John Jantsch. Later this month, John will […]

Last week, as part of National Small Business Week, John Jantsch of Duct Tape Marketing presented 5 Ways to Use Online Tools to Drive Offline Sales. If you were unable to attend the event, you can find a recap of the material covered along with a copy of John’s presentation slides. These are the 5 […]