I’ve had the privilege of trying out a number of these new strategies and experiments this year, learning tons about the best way to share on social media.

I’d love to share with you what I’ve learned!

Keep reading for my list of the biggest social media lessons from the past 12 months. And feel free to add any further thoughts or learnings of yours into the comments!

1. How to Get Your Content Seen in the Facebook News Feed

Facebook has built a hugely sophisticated algorithm to help decide which of the thousands of possible stories from your friends and favorite pages will show up in your feed. One side effect of the algorithm is that people who like your page might never see your content.