Introducing Starbucks® Blonde Roast

Tuesday, October 18, 2011

Posted by Dub H., senior vice president, coffee

Today marks an exciting day as we announce the newest addition to our Starbucks Roast Spectrum — Starbucks® Blonde Roast. This roast builds on our experience – over 40 years – in artisanal roasting and sourcing to bring you a truly lighter-bodied coffee. Starbucks® Blonde Roast joins our current lineup that includes medium and dark roasts giving you a spectrum of options and making it easier for you to find your favorite coffee.

We explored more than 80 recipes before we selected the final coffees for Starbucks® Blonde Roast. The new coffees included in this category are Starbucks Veranda Blend™, Starbucks Willow Blend™, Decaf Starbucks Willow Blend™ and Starbucks VIA® Ready Brew Veranda Blend™.

I am incredibly proud of the diligent work our green coffee team and master roasters have gone through to ensure that Starbucks® Blonde Roast embodies the same quality that our other coffees share. I look forward to hearing your comments and thoughts around these new coffees, which will be available in our retail stores and grocery stores in the U.S. and Canada this January.