Warner Bros. Blade Runner 2049 Experience Presented by Johnnie Walker

The Blade Runner 2049 Experience became the talk of San Diego Comic-Con 2017. The experience brought the world of Blade Runner's post-apocalyptic Los Angeles to life through a VR theater and live reenactment in our 12,000 square-foot space, complete with inclement weather, radio-frequency identification enabled vending machines, and Johnnie Walker and udon noodle tastings. In what was the convention's biggest, most immersive activation to date, the experience was first time emerging tech and immersive theater were married at this scale--cohesively working together to both bring to life and build intrigue for the fantastic, futuristic world of a beloved entertainment property.