Buying Jewellery Online: How To Choose The
Right Company

For anyone looking to purchase fine jewellery, online shopping can be a great way to find the right
piece at the right price. There can be many advantages to buying fine jewellery online - with savings
being one of the major factors. Reputable jewellery online stores usually have much lower
overhead costs, and can pass those savings on to the consumer. Another advantage of buying fine
sterling silver jewellery online is convenience - you need travel no further than your computer to
choose your jewellery and make your purchase. This being said, there are things you need to consider in
order to make your fine jewellery online purchase a positive experience.

Choose a Jewellery Online Store You Trust

The first thing you need to do is find a jewellery online store that you can trust. You will have to do
a little bit of detective work in order to eliminate the less desirable companies and end up with a list of
online jewellery sites that you feel confident doing business with.

Also, any diamond you buy, whether it is online or from a store, should come with a diamond certificate.
The Gemological Institute of America independently certifies diamonds providing information on a diamond's
characteristics such as color, clarity and size. This is your best way of knowing the quality of the
diamond you are buying.

The Online Jewellery Store Should Provide Excellent Customer Service

This cannot be stressed strongly enough. Before you make a fine jewellery purchase from a website
consider contacting the online jewellery store customer service department by email and by phone. When
talking to a customer service representative, ask questions and pay close attention to the responses you
receive. If the rep seems irritated with your questions or is spending the entire phone call trying to rush
you into buying a product, consider that a "red flag".

If you contact them by email, check to see how quickly they reply. It should take them no longer than 48
hours during the business week - within 24 hours is the ideal. Look for professionalism and a helpful
attitude in their emails.

The Jewellery Online Store Website Should Be Informative.

The jewellery online website itself should have information on how to buy a quality diamond, the
different types of precious metals, etc. They should have a wide variety of choices, and be able to help
you find what is right for you. By providing you with information the company is helping you make an
educated purchase.

Look for Quality Craftsmanship.
What the Internet can offer you is the chance to shop several stores without having to drive all over town;
this allows you to choose a company whose fine jewellery shows attention to detail and craftsmanship.

The Return Policy Can Be Important.
What if you receive the jewellery and are dissatisfied? Review the company's return policy before you buy
so you know what rights you have if you want to return your fine jewellery purchase.

See If The Jewellery Online Store Offer Extra Perks.
Things like free shipping add up to big savings. If the online jewellery store is located outside of the
state you are buying from you pay no sales tax. Free shipping combined with no sales tax can make a big
difference in your bottom line. Some jewellery online companies offer a discount on your next purchase.
This can also save you big money. If a company is offering these or other incentives, they will likely have
this information throughout the site and in their shopping cart.

Your Jewellery Purchase Should Provide Good Value for the Money.
When buying fine jewellery, you are getting a piece that will last a lifetime and become a family heirloom.
Look for fine jewellery that offers the best value which is not only determined by how much the jewellery
costs but by the quality of the piece and the materials used.

Jewellery Online shopping offers convenience, selection and value. Consider the factors above when making
your next fine jewellery purchase so you find the online jewellery store that is right for you.