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PT. Panatrade Caraka is established as an independent company, acting as a sole distributor for SPECS. The Pop (Popular) Sport Concept is introduced by SPECS.

1994

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SPECS focuses on the Football category and becomes market leader on the Indonesian market until today

1997

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Receives ISO-9001 certification from Lloyd for Quality Management

2001

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Reorientation and Repositioning of the SPECS Brand: form Core Ideology, Vision, Mission, and marketing strategy for SPECS

2002

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Introduction of new logo, SPECS Running comeback with the RUBFLECS Technology which is very successful up to now

2003

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The first SPECS Concept Store is opened at Pasaraya Grande in Jakarta as a marketing tool in order to position the brand as a prestigious brand and to reach the consumer directly. The success of Pasaraya Grande is followed by other concept stores in other areas in Jakarta and also in other major cities in Indonesia.