The Construction Marketers Blog

Posts By: Pauley Creative

Our recent social media post showed that despite 85% of construction companies now on Google+ in comparison to 50% in 2014, less than half are yet to share a single post. And out of the 6 that are using it to an extent, including Kier Group, Mitie Group and Willmott Dixon, how many know how to sufficiently use the platform and its tools to their own advantage?

For the past few years, we’ve carried out an analysis of how the top main contractors in the UK are using social media to connect with their target audience.

This post will recap on our research from 2014, using the same construction companies reviewed in our previous post in order to analyse their progression (or digression) from the world of social today.

London Build 2015 is the leading construction exhibition to focus exclusively on London and the South of England.

This two day exhibition, conference, workshop and networking event will take place at the O2 Arena on the 18th and 19th June. The exhibition will be showcasing the latest projects, developments, investment and opportunities in and around the Capital.

We are always flogging the virtues of building credibility online to construction markers and the product manufacturers they work for. We discussed 5 reasons why construction companies should be blogging a while back now and that advice is still 100% relevant and appropriate today.

To give a brief overview, those 5 massively important reasons included…

To Show your Technical Expertise

To Prove Industry Leadership

To Voice Opinions on Recent or Upcoming Legislations and Regulations Changes

To Provide Answers to Common Questions

To Support the Reach and Measurement of your Marketing Campaigns

Digital marketing constantly moves on but these points are just as crucial now to achieving your business goals as they ever were.

This post aims to provide you with even more ammunition to take to the purse holders as to why your construction business should be blogging.

Proving your technical expertise and industry knowledge by being helpful and relevant is massively important, now more than ever.

Ok, insane might be pushing it, but in this short post we’ll run through six high-impact-at-the-very-least internal exercises that you can take (on your own, or in a small group), that will help you form a solid foundation for an actionable and measurable marketing strategy.

And, because getting to a cohesive and actionable marketing strategy (one that the business will buy into and support you in) takes both time and patience, these sessions will add serious fuel to your existing marketing plan or, it’ll give you the super-sharp tools to get you started on one right now.

The ever-evolving world of mobile technology means that the internet can be accessed at any given time or place, and as smartphones are being used with a strong intent to search, interact, or shop, it becomes all the more important for your website to deliver a great user experience on all mobile devices.

This post will discuss what to consider when converting your site to mobile, from choosing the appropriate design and build technique, to avoiding common SEO pitfalls.