Peeves, Pets, and Pontifications.

What We’re Thinking

Hunting Unicorns

You know how to tell if someone’s a right-brainer? They’re the ones who can’t keep straight which hemisphere of the brain is devoted to which set of skills. How do I know this? Well, let’s just say that before I wrote this post I had to look it up.

I have, at times, described ours as an entire industry run by A.D.D. folks. There’s a reason it seems that way. The most artistic folks we’ve had the pleasure of working with – the graphic designers, art directors, illustrators, etc. – have exercised the part of their brain associated with visual, creative, imaginative, inductive thinking for so long, the more logical hemisphere – the one devoted to planning, and process – has atrophied. And many of the best web developers we’ve worked with are extremely thoughtful, logical people – folks who’ve long over-exercised their left brains.

But, there is a beast out there. The beast is crafty and creative, logically artistic, linearly non-linear. This beast is equally at home in either half of his or her skull. The beast of which I speak is the Graphic-Designer-Who-Knows-How-To-Do-Front-End-Website-Work. You may also know this beast as the Front-End-Web-Developer-Who-Has-A-Passion-For-Graphic-Design. Regardless of what you call it, the beast is exceedingly rare. Some say it’s the mythical unicorn.

We’re unicorn hunting. If you’ve read this far, and if you think you’re a unicorn, and if you’re interested in working in a place that values passion; intelligent and exquisite design; and smart strategic storytelling – ping us. We’d like to see what you’ve got.

My daughter told me when she was nine that she was a right brain person and therefore could not be expected to do well in math. I was impressed by the sophistication of her argument in relation to her age.

Dan, I’m certainly not looking for a job at this point in my life, but that is the coolest explanation of the left brain, right brain controversy. Even makes media buyers feel good! You guys are great!

1. can’t remember which – check.
2. on Ritalin. – check.
3. over-exercised left brain – maybe (see – 1.
4. has calculated that if the size of a solution to the N-queens problem were the same as a carbon atom, the entire universe would be completely a single diamond for N<about 13 (62 page report, with MatLab code visualizing solution spaces..