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Business Intelligence

What is this you ask? My answer would have to be… it is common sense to your business management and approach. Without a good understanding of what, how, when and where you do business, how are you ever going to grow it! There is a crazy statement I heard, We Don’t Know what we Don’t Know… I believe in asking a lot of questions and listening!

Business intelligence should directly understand and document;

Your businesses core competency.

Define success and failure modes.

Define market segment.

Define how you service that segment.

Direct sales force

Online

Inside sales support

Customer Service

Define the size of the market segment.

Document the market, is it growing or shrinking.

What key factors determine the success of the segment?

Define Product focus.

Define road map.

Define product SKU’s.

Implement CRM tools.

Implement Project Management tools.

Define in detail your client base.

Their size, staff, management & location(s).

Their financial structure and volume.

Their buying pattern.

How they use your product.

How they sell their product.

Where do they sell their product?

How do they market their product?

So, after all of that is mentioned aren’t you curious as to why I wrote this? To me it is simple, without a detailed understanding of all of the items above it will make it very difficult to succeed in growing your business. Wow, that was a lot to say!

Know let me ask you, do you know have information to the bullets above? If not I can help. Go ahead, Contact Me and see how!