FMA Ponders Green Fragrances: a Balancing Act

By: Jeb Gleason-Allured, Perfumer & Flavorist magazine

"For example, we want to use the ‘safest,’ lowest-risk material. But we’ve changed the efficacy of the product. So now we have something that’s maybe half as toxic as the traditional chemical, but now you have to use three times the amount. So risk assessment does become important because we’ve changed the risk to the environment or the risk to the consumer by using the lowest-hazard material as an almost knee-jerk response."