“A short while ago there was a shocking advert on British TV that used slow motion to illustrate the bloody, crunching effects of a car crash. The driver had been drinking. Using these kind of scare tactics for anti drink-driving and other health issues makes intuitive sense. The campaigners want to grab your attention and demonstrate the seriousness of the consequences if their message is not heeded. However, a new study makes the surprising finding that for a portion of the population, scare tactics can back-fire, actually undermining a message’s efficacy.” Read more . . .

“The human brain is a biological pattern making machine. At birth, a baby’s brain contains 100 billion neurons, roughly as many nerve cells as there are stars in the Milky Way. These billions of neurons in human brain have extraordinary capacity to construct and weave strings of useful information patterns which gets ever more complex as cognitive thought process increases. These neural patterns help the brain to recognize, organize, store and retrieve information patterns when needed. It has been noticed that leaders engage in activities which provide the time, space and structure to facilitate the construction of such neural patterns.” Read more . . .

“The ultimatum game is a simple experiment with profound implications. The game goes like this: one person (the proposer) is given ten dollars and told to share it with another person (the responder). The proposer can divide the money however they like, but if the responder rejects the offer then both players end up with nothing. […] In a paper published last week in Nature, a team of Caltech and Trinity College psychologists and neuroeconomists looked at how the brain’s response to various monetary rewards is altered by the context of inequality.” Read more . . .

“Brains are pretty amazing. And the research on how our brains affect us comes out so fast it’s hard to keep up with–so we’re simply giving you a post with a hodge-podge of research findings. Prepare to be amazed (or perhaps amused).” Read more . . .

For previous installments of “Situationism on the Blogosphere,” click here.