Sundown

I partnered with Sundown® to provide and implement UI/UX design solutions for their new site. In the process, I helped redefine the brand’s personality, look & feel – which communicates the brand’s positioning to its customers in a consistent yet fresh way across each interaction and platform.

︎ Art Direction

︎ Visual Identity Design

︎ Responsive Web Design

Mark

The
Challenge

Sundown’s brand positioning was changing and with that, it’s packaging and name were changing as well (from Sundown Naturals® to Sundown® Clean Nutrition). In addition, Sundown was expanding its family to include an Organics and Kids line. I was set out to design a platform that reflected the brand’s new look and feel, and to connect with people through a clean and fresh web experience.

My
Approach

I took a user-centric approach, learning about the user and how Sundown’s products fit within their lifestyle. I wanted my designs to match Sundown’s customer’s behaviors and needs. I also needed to fulfill Sundown’s brand team’s goals. Continue reading below to learn more about my process.

Art Direction

Sundown’s new brand positioning reflects the message of clean nutrition. In developing the art direction, I wanted to capture the essence of Sundown by focusing on insightful photography, clean design, bright colors, and fresh ingredients.