SERP Tracking

Summary

Let’s start with the meaning of SERP. It stands for ‘Search Engine Result Pages’. They are the pages in Google in which results are displayed for your online search queries.

On Google, these pages display a combination of paid adverts and organic results.

SERP involves a combination of on-page optimization, constant/periodic content creation and authority building through trustworthy back-links.

Having good SERP positions is crucial to ensure your website is found easily for the right searches.

The further your site shows up beyond the first results pages, the less likely will be for your target audience to find you – people want results fast, so they often click on the 1st, 2nd or 3rd search result to find what they’re looking for.

Here you can compare your website evolution between 2 dates, and choose to include competitors as well (or not).

The first stat is your WebsiteScore for the Keywords entered for a certain search engine (let’s say google.com) and it’s based on an algorithm that finds your website pages and keywords that are in top 100.

Next is the keywords rankings summary – this one shows if on your website, your ranking moved up or down and if your keywords are in top 1,3,5,10,30,50 or 100.

The last stats are for the keywords, too see their evolution, when they were last checked, and each keyword’s position on google searches.