I'm going to set up a 2 column website. I have an ebook for sale. I'm going to offer free access to the first couple of chapters though an opt-in form.

What are the numbers here?? Is it something like 2% of site visitors will opt in? (as i understand it organic traffic converts at 1-3%).
What happens then? Will like 1 in 10 who view the book actually buy it?

My ebook is high quality and has been well written. But i have no idea what my sales are likely to be by adding this opt-in box and trying to make sales through that.

I'm currently getting a .33% conversion rate on my ebook from 300 uniques/day. Thats basically 1 ebook a day i'm selling and i've no opt-in page on my site, just a link to the sales page.

The thing is that if i put up an opt-in form and get say even a generous 10% opt-in rate. And then 3% of those leads convert to a sale, wont i end up with the exact same conversion rate ie .33%?

Everyones telling me to put up an opt-in form and give away free chapters of my ebook to entice people in and increase my sales. But the problem is is that according to my figures - it would make no difference.

I'm in a somewhat similar situation. I'll be building a list for my free IM video course. I literally just bought a bunch of ad space on etology and and launched an adfly campaign about 1 hour ago at 2:30AM, it's 3:30AM here now and I'm still waiting for my campaigns to get approved. I'll have some news on my conversions tomorrow which I will update my thread here with...

My site has a couple hundred articles on dating and relationships etc and i'm selling an ebook for $39 in the sidebar. I'm currently only getting a .33% conversion, meaning that 1 out of every 300 uniques is buying my book. I've sold 15 so far with no refunds.

What i'm trying to figure out is if i put an opt-in form on the sidebar of every page offering a couple chapters of the book for free, is this likely to increase sales? i've never done it before. Everyone tells me it will but i don't know if they really know what they're talking about. My figures question it. At a 10% opt-in rate for the free sample of the book and then a 3% conversion rate thereafter, i'd still come back to my current conversion rate of .33%

Well, with an optin as well you will have a chance to sell them more products.. Not just a wam bam thank you ma'am.... If you build an optin list you could send cpa offers and other dating offers too.. Maybe some adult friend finder.. If you can't get a date and get laid on that site, it's just not gonna happen for you.

When someone says they have a conversion rate of 5% - what does that mean?

Does it mean that out of everyone that opts in to your form, that 5% buy your product?

OR

That out of all uniques that visit your site that 5% buy your product?

You see the two above things mean COMPLETELY different things. So when someone mentions their conversion rate, what exactly do they mean?? No one ever makes this clear. They could mean different things by a factor of 10 or more which means that thinking you're gonna bank $100,000 this year only means that you're actually gonna bank $10,000. ARRGGGHHH

Whats a conversion? Someone that opts in to your form and becomes a lead or someone that actually buys your product...either there and then or after they've joined your opt-in

Click to expand...

All of the above.

Conversions are just a way of saying that user fulfilled the action you were intending for them to.

You showed your site to someone, with the intention of getting them to do something. Someone who does what you wanted them to do is a conversion.

So if you have an adsense site, a conversion would be a click. If you have an email submit form, a conversion would be someone submitting their email, if you have a CPA site, it's when someone fulfills the required action.

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