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Coca-Cola Plans to Test
New Citrus-Flavored Soda

By

Chad Terhune Staff Reporter of The Wall Street Journal

Updated April 28, 2005 4:02 p.m. ET

NEW YORK -- Coca-Cola Co. will test later this year a new citrus-flavored soda called Vault that it hopes will emerge to challenge rival PepsiCo Inc.'s Mountain Dew, said Don Knauss, president of Coke's North American operations.

Mr. Knauss, speaking at the Beverage Forum conference here, said testing of Vault will occur in selected U.S. markets. Vault represents the biggest effort by the Atlanta beverage giant to lure away Mountain Dew drinkers since its 1996 launch of a bright-green soda called Surge, which fizzled....