MAM

Samsung Mobile partners with Sunstrike for mobile trade-up programme

NEW DELHI: Sunstrike Telecom India has joined hands with Samsung Mobile for its pan-India trade-up programme under which customers can trade-in their existing mobile devices in exchange for select Samsung Mobile handsets at a special price.

Sunstrike will provide the end-to-end solution for this ambitious Samsung Mobile trade up plan.

Sunstrike’s role involves large scale on-ground implementation along with seamless back-end logistics to power the programme in India.

The telecom provider has put in well-structured, customised, multi-point criteria for determining the customer handsets’ trade-in valuation. The appraised value is honoured on the spot against the new purchase. Sunstrike will buy these handsets at the appraised price.

The programme rides on the intricate back-end verification process and attached logistics for the physical transfer of handsets. The programme will augment Samsung Mobile’s customer retention and acquisition initiatives in the highly competitive Indian market.

Sunstrike Telecom head of global buyback Parm Dhillon said, “Though India has its own huge infrastructure challenges, our global extensive experience in this field, gave Samsung complete confidence to partner with us to drive this programme and make it a success. Not only did we turn this around in record time, we also underscored our position as a global leader in buy-back industry.”

“Our mobile device trade-up team has successfully launched previous schemes in under three weeks enabling our partners to quickly deliver unbudgeted growth as part of new customer activations and existing customer retention strategies,” he added.

Sunstrike India MD Chanpreet Singh concluded, “We know that besides being extremely challenging, India is a huge market for this business. We have put in a fantastic team in India to lead this exclusive deal with Samsung.”