Denton tweeted Tuesday night, “Gawker.com page views hit all-time high: 19.1m in last seven days.” It isn’t only page views that have rebounded from the February dip after the new design; unique visitors are up, Denton told me by email. Just after the redesign, the site had 1.3 million uniques per week; that number has increased 54 percent to 2 million uniques.

But how do they now count page views? There is a lot of tricky JavaScript on their pages that may force the clicker to count a pageview when under IAB standards a page has not been really refreshed. Also given that their new design is very frames oriented (I’m using that term generically, not in a technical context), there isn’t a good apples to apples comparison. Uniques, however, don’t lie, or if they do, the design doesn’t affect the issues related to counting uniques via server-based or panel-based methods.