Facebook will start bypassing adblockers on desktop browsers Earlier this week, Facebook announced that it would start bypassing adblockers on desktop browsers. It also made a sideswipe at the acceptable ads programme. “Some adblocking companies accept money in exchange for showing ads that they previously blocked – a practice that […]

Adblocking and publishers: ‘Something’s gotta give’ With the number of web users using ad blocking software on the continual increase. Publishers have been experimenting with alternative ways of bringing revenues into their organisations. This handy article summarises the state of affairs at the moment and reminds us that “something’s gotta […]

Facebook to prioritise posts from people rather than brands Last week, Facebook announced that they were updating their timeline to prioritise content posted by family and friends, over that of publishers and brands. Whilst this might not be a problem for established media outlets, the effects will be felt for […]

In the age of ad-blockers, a case for ‘thumb-stopping’ creatives Rob Norman, Chief Digital Officer of GroupM global, spoke at the International Advertising Association (IAA) Cabana on the 21st June, during Cannes Lions International Festival of Creativity. He spoke about the need to “create advertising assets that are ‘thumb-stopping’ creative”. […]