Oh, without a doubt, this is the quote of the day from my aggregator, from Kotaku:

... I just couldn't make this stuff up. Gameloft has teamed up with Paris Hilton Entertainment Inc to develop, publish and distribute a line of cell phone games based on the rich airhead and her drug-fueled shenannegans. The best part of this whole dealio is that the press release includes a quote from Paris Hilton in which she uses her own name. I love when people speak about themselves in the third person.

Drug fueled shenannigans... on my phone... Rock! And you thought the mobile phone business was boring.