Packaging is important facet of personal care products industry. Packaging plays very crucial role in sale of personal care products industry. Personal care packaging refers to casing of a broad range of personal care products such as shampoos, cosmetics and shower gels among others. Glass, metal, paper, fabrics and plastic are major materials used in casing of personal care products. Packaging provides protection and tampering resistance to personal care products.

Personal care packaging market is primarily driven by strong demand for personal care products. Strong economical growth and changing lifestyle coupled with increasing disposable income is key market driver of personal care products in emerging economies such as China, India, Brazil and South Africa. Increasing awareness among end-users regarding benefits of hygiene is also one of the important growth drivers in these countries. Packaging plays important role in sale of personal care products. Increasing usage of skin and hair care products owing to awareness regarding hygiene and beauty is expected to fuel personal care packaging market growth over the next few years. However, increasingly stringent regulations for personal care packaging can adversely affect the growth of this industry to some extent.

Flexible packaging, rigid plastics, paper, glass, metal and others are the key product segment of personal care packaging market. Flexible packaging dominated the global personal care packaging industry with over 40% share in total volume consumed in 2014. Flexible packaging was closely followed by rigid plastics, which is second largest product segment of this industry. Flexible packaging is also expected to exhibit fastest growth rate during the forecast period. Flexible packaging and rigid plastics are widely for packaging of skin care and hair care products. Strong demand for skin care and hair care products is in turn driving demand for personal care products. Strong demand for perfumes, nail paints and others is expected fuel growth of glass packaging segment in the years to come.

Skin care, hair care, bath & shower, cosmetics and others are key application markets for personal care packaging industry. Skin care application segment dominated the global personal care packaging market. Face creams, hand and body lotions, sun care products and facial treatment products are some of the important products in skin care segment. Skin care segment accounted for over 35% share of the total market in 2014. However, hair care application segment is expected to exhibit rapid growth during the forecast period as compared to other segments. This can be attributed to strong demand for hair care products such as hair gels, shampoos, hair coloring products, and conditioners among the end-users. Cosmetic is another important segment of this industry.

The personal care packaging market was dominated by Asia Pacific with over 40% share of the total volume consumed in 2014. Asia Pacific was followed by Europe and North America. Personal care packaging market in Latin America is also expected to grow at a moderate pace in the years to come. However, strong demand from emerging economies such as China, India, Russia, Brazil and South Africa will be major driving force for growth of personal care packaging industry between 2015 and 2020.

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