Pay per click advertising is popular with businesses because it seems like an “easy” approach. Changes can be made on the fly and the cost is low. But all too often campaigns fail to meet their targets, or even to deliver any return on investment at all. With pay per click campaigns, too many businesses rely on a “trial and error” approach to achieving their goals. This is ineffective and results in throwing good money after bad.

We excel at delivering pay per click advertising campaigns that are designed to deliver ROI to your business. Through taking a methodical approach and making the most of all of the tools available to help businesses to succeed, we offer campaigns that drive results.

With this service we focus on achieving greater value per dollar spend in your pay per click campaigns. From defining wording through to securing clicks we will work for you every step of the way to ensure that you maximize your PPC budget and achieve your targets.

Please note all our pay per click campaigns include costs that are levied by pay per click providers. That means you can rest assured that what you pay us is everything you will pay.

OUR APPROACH

We work with you to develop cost effective campaigns that deliver marketing return on investments. First we will review campaigns you have run in the past and understand what your competitors are doing. This will help us to identify your unique selling proposition that drives your competitive advantage. We will work with you to outline clear goals for what your pay per click campaigns should achieve and at the same time review new options for increasing revenues through these campaigns.

In developing campaigns that work we will focus on achieving your return on investment goals. This will include testing and use of Google AdWords experiments to make sure that your campaigns are primed for success.

Steps that we may take depending on your specific pay per click campaign needs include: