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Southwest owes a lot of its original success to its marketing. It marketed itself as the airline of "love" and used attractive flight attendants to appeal to the primarily male businessmen who made up the majority of passengers in Texas (where Southwest was founded).

They were later sued in federal court on charges of sex discrimination because they hired only female flight attendants, and the court held that this was impermissible sex discrimination.

I'm not certain, but there is a "bona fide occupational qualification" defense to sexual harassment. The idea basically is, that if sex is a bona fide occupational requirement of the position, then it would not be sex discrimination to hire only members of a single sex. A clear and easy example would be hiring only male actors for a certain part, or only female actresses, because you are portraying a male or female character.

Southwest argued the BFOQ defense, on the theory that their airline owed its success due to its "love" campaign and appealing to male businessmen, but the court of appeals rejected the argument there.

I would guess, but am not certain, that Hooters was able to successfully argue the BFOQ defense because hiring only female waitresses is essential to their business, unlike a flight attendant which is probably not the reason that people would fly Southwest (factors such as ticket price, etc. are much more important).

Actually, Hooters lost their BFOQ argument. Tits and ass were not, in fact, required to serve beer and wings.

The is a way around this is to hire "models" not "waitresses". Models can be required to look and act a certain way to promote an image and because of their job description men could not claim sexual discrimination because the female part of female model is bona fide.

The simple version I remember from last time this came was that they are actually hired as "models" rather than "servers", so Hooters can discriminate based on appearance because it's a vital part of being a model. Certain clothing stores like Abercrombie and Fitch use the same technique to avoid hiring people who don't fit their image.

Yea. I know that there are still a few that are still working as flight attendants for Southwest. To give an example I met a lady a couple of months ago that has a employee number of 40. Mine is in the 94000's and a friend just got hired on and he is in the 120000's. so she started with the company shortly after they started.

They sell more tickets than there are seats on the plane, based on large amounts of data collected that indicates a certain percentage of people don't show up for the flight. Sometimes, everyone shows up, and there are problems.

But wait, whenever I've flown my seat is assigned far in advance (24c for example). I always thought the overbooking was when some travelers gambled and bought a ticket that was understood to be an "alternate" or wait-list seat. Not that it was just a surprise.

It's fine. I've NEVER seen them not let someone on that had bought a ticket. They always ask for volunteers and a shitload of people rush up, because you get a free ticket in exchange for waiting a couple hours.

The one time I volunteered, I was put on a flight an hour later and got a voucher for a free flight plus an additional $200 towards another flight. For the price of an hour of my time sitting in the airport playing Starcraft instead of sitting at home playing Starcraft, it was a pretty good deal.

Basically they don't want any empty seats. They want the plane to be full always so they make the most money out of each flight. They will overbook in preparation for "no shows" that would otherwise leave seats empty. So if everyone actually shows up, there will be more passengers than seats. When this happens, they will offer flight vouchers as incentives for passengers to give up their seats and take the next flight... if there is one and its not overbooked too.

"Presidente" vs "Presidenta" is a great example. Because the word ends in "e", a male president should be "el presidente" and a female president should be "la presidente" but with the influx of female presidents in Latin America, the term "la presidenta" is becoming more common to put more emphasis on the gender.

How is flight attendant better then? In other contexts, an attendant is basically a person who does menial tasks for another. A gas station attendant washes your windows and fills your tank, not exactly a high level set of responsibilities. A parking lot attendant takes your payment.

Rewatch the video and imagine the genders changed. Some muscular guy walks into a little girls room, pulls a gift out of his boxers, asks the girl to kiss him before he hands it over. He then tells her he has to show her something, pulls down his boxer shorts, and the little girl gulps as she sees his penis.

Moments later, the guy asks the little girl if it's going to be hockey or sex. "I don't think you're gonna be thinking about hockey tonight. Sex is going to happen". Then a cop kicks in the door and arrests the little girl.

This thread highlights a couple of points dealing with history and society:
- The 70's were interesting to live through, particularly if you were an adolescent in the 60's. Bad hair cuts, leisure suits for men and women, and a quickly fading societal tolerance that women could be viewed as objects to be desired. Look at how much we have progressed since then (a tad bit of sarcasm when using the word progress).
- A need to avoid applying the lens of current views and social mores when looking at past behaviors, morals, and conduct. Many of these women had college degrees, or went on to earn them. Many are in management at SWA and elsewhere today.
Look at what young folks are wearing going to HS or college, men and women, today. For all that is sacred, help these children learn from the past, and save them from the leisure suit ( http://en.wikipedia.org/wiki/Leisure_suit ). It's too late for the haircuts and shorts.. What is next - tie dying and hemp clothing?

A Southwest pilot complained about the kind of flight attendants there are today. Unfortunately for him, he forgot to turn off the PA system for the plane, and all of the passengers heard his complaints. I think he said something about how there used to be hot flight attendants, but "now there's only grannys, gays, and grandes" I thought that was hilarious.