Sample Questions2

31. Vision Co.manufactures and sells tea, coffee, desserts, shoes, and sporting goods. All of these products are its

product assortment.

32. Characteristics of a good brand name include all of the following except:

Be trendy and fashionable.

33. A trademark or brand name can become public property if:

B. it becomes a common descriptive word for the product.

34. A producer of high quality stereo component equipment has developed a new line of very inexpensive,low quality "rack systems" to sell through discount stores. It probably should not use its current ______________ brand for the newline.

D. family

35. Products which have no brand other than the identification of their contents are called

A. generic products.

36. The "battle of the brands" refers to competition between:

A. manufacturers and intermediaries.

37. Which of the following statements about packaging is TRUE?

38. Consumer product classes

39. If a consumer product is used regularly and usually bought frequently and routinely with little thought (although branding may be important), this product is:

40. Impulse products:

41. Specialty product sare consumer products which:

42. Personal selling is extremely important for sellers of:

43. Business product classes

44. Bonafide Electricproduces electric motors that power refrigerators, air condition units, washing machines, and many other electric appliances produced by various manufacturers.Bonafide Electric is selling

45. The product lifecycle has four stages. Which of the following is not one of these?

46. As a product moves through its product life cycle:

47. Industry profits are largest in which of the following product life cycle stages?

48. Industry sales arehighest in which of the following product life cycle stages?

49. Concerning product life cycles:

50. According to the text, a "new product" is one that is:

51. Which of thefollowing statements about "new products" is FALSE?

52. Ideas about potential new products should

53. The legal obligation of sellers to pay damages to individuals who are injured by defective or unsafely designed products is called:

55. Chris Carminemanages specific products and promotion at Bright-n-Shiny Toothbrush Company. Her job responsibility sounds like that of a ________.

56. Jack Johnson usesa Pareto chart to identify the frequency of different complaints from hiscustomers. After identifying the biggest problem, he may create a _____ to solve it.

57. Strategy"Place" decisions would NOT include:

58. Which of the followingstatements about Place is FALSE?

59. Intermediaries in indirect channels of distribution:

60. "Discrepanciesof quantity" means:

61. Which of thefollowing is NOT one of the "regrouping activities?"

62. Inter Continental Hardware Co. buys car load quantities of bolts, screws, nuts, washers, and other hardware from a large producer in the Netherlands, breaks these shipments into smaller quantities, and sells them to other wholesalers and retail chains. This"regrouping activity" is called:

63. Channels of distribution:

64. In a _____ the whole channel focuses on the same target market at the end of thechannel.

65. The vertical marketing system in which control is maintained via economic power and leadership is a(n).