Tags

Description

Print advertisement created by BBDO, Singapore for Traffick Lights, within the category: Public Interest, NGO.

Caption

Last year 200,000 girls were tricked into the sex trade.
That's Southeast Asia alone. And with more girls being lured in every year by the promises of a better life, the sex trade continues to grow dramatically.
You can help put a stop to this. To find out how, start by joining our movement on the Traffick Lights Facebook page.

How much more encouraged is someone, who is aware that human trafficking exists, going to be after seeing this? What new insight does this bring to the topic? What sense of urgency for action does it instill? None, in my opinion. In fact it makes it easier to detach oneself from the seriousness of the issue. Great art direction, poor advertising.

very nice on both as noted; idea and execution. For the character; I think it's the driver...You are seeing this cute and somewhat known looking cartoon character you like, and now see it being abused. It's more personal. It does make one sad.
Very good ad. For such detail and complex ads, the viewer needs to be lured in to explore, and I think this does that.

The ad definitely draws me in long enough to want to look at each detail and eventually the copy. Appropriate use of the Mother and Daughter outside as well (rather than a man) to show the process of how it begins