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As a strategy for gaining exposure on Twitter, I have to say it’s amazing.

2019/10/20 04:33

Scrolling even further back, I still found next to nothing about chicken. It was all about gaming. There were gaming memes, gaming polls, gaming charity events.

2019/10/20 04:33

KFC, and other brands, see a potential audience who they think would love their product. But they have no bridge to get to them.

2019/10/20 04:34

In this case, KFC identified that gamers love fast food, leaning in to the concept that gamers are so into whatever they’re playing that they want fast, easy-to-eat finger food.

2019/10/20 04:34

They created a whole separate account to reach this audience, using memes, polls, giveaways and more to reach their new target audience. Up until now, it was assumed that this was just a desperate and transparent bid for engagement, despite the fact that the two accounts of official and gaming KFC didn’t interact very much.