Target Makes Shopping for Top Toys Easier this Holiday Season

MINNEAPOLIS - October 3, 2012

To help guests find the perfect gift for the kids on their lists, Target® Corp. (NYSE:TGT) is unveiling multiple initiatives that deliver added convenience and savings on this year’s top toys - including QR codes, an interactive toy catalog with an enhanced digital wish list and more prominent shelf placement for the season’s most popular toys.

Beginning Oct. 14, Target will showcase the top 20 toys on the main aisle in-store to make finding gifts easier for time-strapped holiday shoppers. For added convenience, each of the top toys will have a QR code that can be scanned to purchase the toy directly using a mobile device and ship it for free to anyone, anywhere in the U.S.

Target’s annual toy catalog will arrive in homes in early November and feature more than 200 toys, specially priced, to give guests the best value on the toys that kids want most. In addition to sale prices on individual items, the catalog includes coupons that can be used on a guest’s total purchase, giving shoppers a flexible way to save. Target REDcard shoppers can save an additional 5 percent off the toy prices featured in the catalog and in stores and on Target.com.

Target is also making it easy to create and share wish lists with a new online tool on Target.com where guests can browse the toy catalog and organize their must-have toys into a Target Digital Wish List that is instantly shareable with anyone via email. Kids will love sharing their picks with friends and family, while gift givers will appreciate the savings.

Starting Oct. 14, guests can visit a new dedicated toys Web page, Target.com/TopToys, to easily find and shop 10,000 items – with more than 300 exclusives from Barbie®, Fisher Price® and Target owned brands such as Circo® and PlayWonder®. This dedicated page will give guests multiple options to browse, including age, gender, brand or character to easily find something for every child on their list.

As the countdown to holiday shopping gets underway in December, Target will refresh the in-store shopping experience by featuring top brand collections on the main aisle – giving mom another easy way to quickly locate the toys kids want, including exclusives from Tagamoto, Street League and Laser Pegs.

“Target is the ultimate destination for toy shopping this holiday season. Not only do we have the hottest toys, we are helping guests shop the way they want – in stores, online and directly from their mobile devices,” said Stephanie Lucy, vice president of toys, Target. “Our in-store QR codes for this year’s top toys will add real convenience for busy moms. Now, rather than hoping the kids won’t notice when a gift is slipped into the cart, guests can scan the QR codes to buy top toys and have them shipped anywhere for free.”

Target Unveils Top 20 Toy List
Target partnered with the top toy manufacturers to uncover the hot toy trends for holiday 2012. Target’s Top Toy list features Target exclusives and brand favorites like Hasbro®, LEGO®, LeapFrog® and Mattel® and includes selections for boys and girls of every age.

About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,772 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.

Note: Target welcomes the media to its stores. To contact your local store about shooting b-roll or photos or to request a local interview, please visit “Find a Store” at Target.com and contact the Leader on Duty. You also may visit Target.com/Pressroom to access product information, photos and more.