How political brands understand what YOU is in 2017, requires some context…
Trump entered the Oval office at a crossroads in social generational differences. Millennials had matured into a group inspired by social sharing, yet they remained confused about their sense...

In post-truth 2017, consumers (b2b and b2c) seek something more enduring than promised temporary ‘hits’ of happiness. They demand – and deserve sustained meaning. Whilst happiness can be measured in terms of continuous ‘hits’ of pleasure. A meaningful life is far mo...