Apple Computer: Research how Apple managed to reinvent itself over the years. Strategic Management of Tech (TM583)

Apple Inc. is an American multinational corporation that designs and manufactures computer software, consumer electronics, and commercial servers. According to Apple Inc.com, the company is best known for its durable hardware products such as iPod, iPhone, iPad, and Machintosh. Some of its most successful products are: -Apple has made many successful stories with its product line. Apple’s first success was the Apple II in 1977 with $ 1 million in sales per year. Apple has launched many products till now from Apple I in 1977 to iPhone 4 in 2010 -The PowerBook 100 – 1991: The PowerBook 100 was a portable subnotebook personal computer manufactured by Apple Computer. -The Power Macintosh 8600 – 1997: The Power Macintosh 8600 is a personal computer that is a part of Apple’s Computer’s Power Macintosh Series. -The PowerBook G4 – 2001: The PowerBook G4 is a series of notebook computers that that were manufactured marketed and sold by Apple Inc. -The iPod – 2001: A portable media player designed and marketed by Apple. -The MacBook Pro – 2006: e MacBook Pro is a line of Macintosh portable computers introduced in January 2006 by Apple. -The iPhone – 2007: The iPhone is a line of Internet-and-multimedia enabled Smartphone. -The iPad – 2010: The iPad is a line of tablet computers primarily as a platform for audio-visual media including books, periodicals, movies, music, games and web content.

However like all companies it has had some bumps on the way some of the most known product failures of Apple are: -The Apple III was one of apples first failures, it had some major design flaws like the lack of fan that caused the computer to overheat and its chips would pop out of their sockets. Apple had to replace several of these computers. -Apple Lisa launched on 1983 price was very steep $10,000 this device wasn’t particularly fast, and its...

...CaseAnalysisCase 4: AppleComputers
I. Executive Summary
Apple was formed by two college dropout students: Steve Wozniak and Steve Jobs with the motto of “Think Differently”. Wozniak, the true technical mind behind the building process of Apple’s early computers, spent the summer of 1976 building the company’s very first computer, the Apple I.2 Meanwhile, Jobs...

...Larry Overman
CaseAnalysis 1 – AppleComputer
NETW583
1. What were some of Apple's biggest successes and failures? Describe why.
Successes:
* Apple I; built in 1976 and had only 200 computer produced.
* Apple II; built in 1977 was designed for mass-production.
* Macintosh; built in 1984 was cheaper than the Lisa and more compact than the Lisa.
* iMac; built in 1998 was a...

...APPLECOMPUTERCASEANALYSIS
After the return of Steve Jobs at AppleComputer many changes happened which finally brought the company back to profitability. However Apple holds a market share of only 3.48 percent among its six strongest competitors.
The fact is that today the PC market is a mature market and only the strong survive. In Exhibit 1 is shown how the PC market has been...

...Industry Análisis: AppleComputer
1.
Analyzing the computer industry from 1995 to 2005 seemed to be like analyzing a game of chest between the major competitors. The development is noticeable and the shaping of different corporate strategies could be sensed easily thanks to the different approaches toward the movement of the industry that the companies had; some of them shaped it, some followed it and some helped it grow. In order for us to...

...substitutes, and the intensity of rivalry among competitors (Hit, Ireland, and Hoskisson, p.40). In this case, Apple is just one of the many competitors in a saturated markets offering both hardware and software for personal computer systems. Intense players such as, HP/Compaq, Dell, Gateway, and Microsoft all take substantial market share in the industries Apple is competing with. Today in the computer hardware...

...objectives.
Apple through its innovative hardware, software, peripherals, and services aims to be a continued leader at bringing the best user experience to its customers. With its unique ability of designing and developing its own operating systems, hardware, application software, and services, Apple provides its customers with new products and solutions with ease-of-use, seamless integration, and innovative design. The Company has various products like the...