Preciosa is a world leading producer of cut crystal, specializing mainly in the production of machine cut chatons, beads and other fashion jewellery components of top quality and in a broad variety of shapes, colors and sizes.

Preciosa rhinestones have a slightly higher lead content than their competitors, making the Preciosa rhinestones a little more durable. Preciosa crystals are popular as affordable yet high-quality alternatives to the more well-known Swarovski crystals.