Over 98% of online visitors remain anonymous. This is a huge amount of people that never truly engage with your business, isn’t it? If you think you cannot ignore this fact anymore, read on and see how you can change that.

A sales funnel is a crucial part of every business’ sales and marketing strategy. How to optimize sales funnels and landing pages so that you get the sales and results you want? See the approach we use and benefit from it today!

Generic content is being left behind, stepping out and letting personalization take the crown. Take a look at a few examples of generic vs personalized content and see the advantages of personalization in every aspect of your marketing strategy and sales funnels.

Many marketers are struggling with how to apply content personalization effectively. That is why in this post we concentrate on some steps that will help you integrate personalization in your content marketing strategy smoothly and effectively.

What is personalization and why is it so important? How to achieve it at every stage of the sales funnel? We discuss these points and share more about personalized content, ads and offers and why it is important to start personalizing asap.

A buyer persona is a semi-fictional character that represents the perfect customer for your business. Buyer personas help you identify and better understand your best customers. This way it’s easier for you to tailor content that answers your clients’ specific needs, interests, behaviors, and expectations.

What is the most important purpose of content marketing? Giving value to your (potential) customers, of course. And how can you give them what they need and seek, if you don’t know who they are and what interests they have. This is where big data comes in to save you. No one can argue the fact that companies can leverage data in order to upgrade their products, customer service, content marketing, processes or really anything.

Customization, or tailoring of your content, is getting more and more advanced with the development of new technologies and big data. We all know our customers are different. So why don’t we offer them only what they need and tailor our content so that we stay relevant?