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My Sweet Boutique

Branding

Packaging

Environment Design

Hope . Imagine . Believe

These three words inspire My Sweet Boutique’s owner, Elisabeth Amalfi, and was the basis of her creative brief for this mobile outlet.

Doart design studio worked closely with Elizabeth on branding of ‘My Sweet Boutique’ ie; Logo designs, mobile cart design and promotional material. Â Not only does MSB designs represent her tantalising sweet sensations, the concept was developed to helpÂ spread the message of hope, love and magic in all things – creative and quirky.

My sweet boutique does this successfully through an amazing menu of sweet and savoury treats and by specialising in “Random acts of Sweetness” campaigns, corporate functions or private parties.

This wonderful mobile cart is now located in a permanent location

“ TUCKED away in the corner of a Metro petrol station on Enmore Rd is My Sweet Boutique Sydney â€” a hidden gem serving up some of the cityâ€™s most delicious waffles.

From classic flavours like salted caramel ice cream with banana and popcorn to more outlandish combinations like wasabi and mandarin, thereâ€™s a waffle for everyone to enjoy.

Fast becoming a local institution in Marrickville, many fans have grown to become daily customers, which owner Elisabeth Amalfi apologises for in advance.

Best of all, you can take home the jar and bring it back for a refill.

After the tough choice of deciding which waffle (or waffles) you want to devour, you can take take your treat to the closed-off area to sit back and relax.

â€œI just want to see people having fun, having a laugh, sitting around in a relaxed environment and enjoying themselves,â€ Mrs Amalfi said.

The customised van is decked out with all things creative and quirky, representing its new home in Marrickville.“ Â ~ DAILY TELEGRAPH