The contest was part of a marketing campaign for Roland’s latest VersaCAMM VS metallic inkjet printer/cutter. The contest accepted more than 500 contest entries. A panel of marketing experts chose Mallory’s submission, awarding him the iPad prize for his truly bad idea.

Here is what Mallory suggested: Instead of using inkjets, build a printer with six trained kittens (one for each color) to run back and forth on the media with ink on their paws. You need to show them a picture of the art and yell, “Release the kittens!”