vehicle wraps Tag

Vehicle advertising has been around for a very long time. Back before the ubiquitous combustible engine, even the wagons (covered and uncovered) of gospel shows, hawkers selling their cure-alls and tonics, troubadours, circus acts, wild west shows; and of course, cartage companies, hand painted their main marketing messages boldly on their carriages.
Possibly the first wide-audience mobile advertising adorned the sides of rail cars, promoting brand names such as Sears, Ford and others.
Hand-painting logos and other branding, imagery and lettering on vehicles was hard work, involving days of painstaking labour. There was no "Edit > Undo" back then. If you went outside the lines, you probably panicked and carefully daubed with a rag and turpentine. It wouldn't take much of a mistake to ruin hours, or even days' worth of work.
Just look at old Vancouver vehicle signs, and you'll see the skill, time and labour involved in creating hand-made vehicle graphics...

History of Vehicle Wraps
Vehicle wraps are not new, but they are gaining in popularity for businesses looking to increase brand awareness and lead generation, particularly in their own communities. Even in the early day of auto racing, race car manufacturers knew the power of advertising on a moving vehicle watched by thousands of spectators. When race driving became a popular TV sports event, sponsorship exploded.
Now, race cars advertise not only the car manufacturer, auto parts or oil, but are also emblazoned with everything from Canon cameras to GoDaddy web hosting ads.
The first bus wraps were made by SuperGraphics, a U.S. company, back in in 1993 to advertise Crystal Pepsi. It didn't take long for other companies to see the value of these eye-catching rolling ads. Nowadays, you'd be hard pressed to find a bus without some kind of large-scale graphic. They advertise shops, concerts, plays, and other special events. The...