Tips for Self Marketing to Advance Your Career

Self marketing helps individuals improve their image and reputation to
advance their careers. Self marketing is sometimes called personal branding because
it uses branding tools to create an image around an employee rather than a
product (See also Brand
Marketing). It gives candidates more opportunities to effectively
communicate their values, skills, experiences, and vision to potential
employers. Successful self marketing helps employees separate themselves from
the hundreds of other applicants who may be competing for the same job.

There are many strategies that job seekers can use to
differentiate themselves. Social networking sites allow self marketers to build
profiles where they can show off examples of their work, highlight their
experiences, and network with employers. Blogs offer users a chance to demonstrate
their expertise and comment on industry trends. Professional conferences
present opportunities to connect with employers and make a personal impression,
while volunteer work makes a positive statement about the employee’s values.

Tips for Self Marketing

Use testimonials – Let the
satisfied responses of former clients help to market your services to
future clients.

Make self marketing a habit –
Treat self marketing just like a second job. Dedicate a portion of every
day to working on self marketing efforts.

Utilize social media – Use
sites like Facebook, LinkedIn, and Google + to show off samples and
network with potential clients or employers.

Post a resume online –
Make it easy for employers and clients to find and download a
comprehensive resume from the web.

Use online forums – Join
the conversation in industry related forums and don’t be shy about
highlighting experiences and qualifications.

Use a 'gravatar' – A
gravatar is a “globally recognized avatar and is a picture that appears
next to blog posts and discussion board comments.” Using one helps to
humanize online activities and promote recognition.

Make a case for yourself –
Include a section on your personal website that spells out 5-10 explicit
reasons why your work is better than others.

Use keywords – Using
industry related keywords in blog posts, social media profiles, and
personal websites makes them easier for employers to find.

Market with others – If
you maintain a blog, offer to recommend the work of a friend or colleague
if they mention you on their own blog.

About
Muhammad Hassnain

Is a Web Developer and Social Media Strategist. Has efficient communication and management skills.3 years experience of blogging and content writing. Fond of latest and futuristic technologies. Has a good experience of freelancing and marketing.

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Tips for Self Marketing to Advance Your Career
Reviewed by Muhammad Hassnain
on
Wednesday, November 26, 2014
Rating: 5

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