White Castle taking its Sliders on the road in two food trucks

White
Castle is building two food trucks that will be ambassadors for its iconic food at festivals
and charity events in the Midwest, Northeast and beyond.

The Columbus fast-food company plans to have the first truck on the road by early summer. One
truck will be based in Columbus, the second, likely in Louisville, Ky.

"It will be really, truly, the first White Castle on wheels," said Jamie Richardson, White
Castle's vice president of government and shareholder relations. "We’ve been referring to the
project as WOW. That’s White Castle On Wheels. We’re thinking it will be a Wow for our
customers."

Custom Concessions is building the first food truck in its Indiana
plant, said Jamie Williams, an owner of the company. Custom Concessions is trying to finish the
truck so the company can show it off at the National Restaurant Association's
NRA Show in Chicago in mid-May.

After the show, the truck -- which is painted white -- will be branded with White Castle's logo
and graphics, both Jamies said.

White Castle recently asked its
Facebook followers to name the
trucks. Their top choice? The Craver Mobile. (White Castle calls its customers "Cravers," and
the lot of them, "Craver Nation.")

Co-founded by Billy Ingram in Wichita, Kansas, in 1921, White Castle now operates 406
restaurants in 12 states. White Castle customers are known for traveling many miles to get their
sacks of Sliders.

"This is our chance to take the crave to them," Richardson said. "We think, in that sense, it’s
going to be celebratory."