Sony-Ericsson

email + print + mobile game

A phone is no longer just a phone— it’s a fashion accessory that shows the world how entirely contemporary your life truly is—while connecting you to your tribe.

For this product launch, I developed email creative to promote the "clairvoyant" qualities Equinox gives and entice contestants to play a game. We promoted the game on college campuses with coasters, posters and dorm door hangers. Our interactive mobile game helped you discover the phone’s gemstone color that best matched your personality, and then you’d text to win fun prizes!