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How can you best optimize an online auction website?

Auction websites consist of products that users with no SEO experience are posting. What's the best way to get these products seen in search engines? With users listing their own items, and having zero to minimal knowledge of SEO, do you have any suggestions on the best way to get items found?

3 Responses

I would look into social elements which allow people listing products to post a link to twitter and facebook. Relying on search engines for traffic for time critical auctions is going to difficult as pages will be coming and going and never getting time to be indexed and ranked properly, particularly in the early days when your crawl rate will be relatively low.

Obviously as the Alan and Darren say, the on page optimisation is a great starting point. I'd apply more focus to Category level pages and ensuring these are well optimised as category pages should be a permenant feature.

Darren offers a great starting point. I'd also set up product categories that users have to pick from in drop down lists (to guarantee consistency). Then, have site navigation links for people to jump to those categories where all similar products are listed. Get the assigned category up in with the page Title, and on the page.

Create breadcrumbs - with each product having something like

Home > CategoryName > Product Title

Have that breadcrumb link to the home page, and to that category page.

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