Dentist Website Traffic & Conversion Rates?

Hi Guys/Gals,So I'm currently doing research on dental websites, typical traffic levels to expect from a given population, and average conversion ratios that you're seeing.One of my sources indicates about 300 unique visitors/population of 200k...but that seems REALLY considering search volumes for a population that big. BTW I'm talking first page search results here for several keywords.The other thing I need to know is conversion rates. The same source as above indicates a 2% industry standard conversion rate...but again, this seems low. In other words, for every 100 unique visitors to the site, they get 2 new patients.Any insight would be appreciated!Thanks

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