Silver Bullet Week

The Air Max 97 is preparing for a comeback.

Silver Bullet Week is prepared to take flight. Celebrating its 20th Anniversary, The Air Max 97 is preparing for a comeback like never before. Releasing alongside several closely related silhouettes, sneakerheads can cop a pair Thursday, April 13th for $160. According to release calendars, they’re expected to drop at most Footlocker locations in addition to the Nike SNKRS app. If you’re not innately interested in sneakers, you might not understand the hype. The Air Max 97 Silver bullet is just another grey pair of kicks, right? Wrong! Let’s analyze the significance behind the 2017 release of this famed silhouette.

History

One of Nike’s lead designers, Christian Tresser is responsible for most of the framework behind the Air Max 97. Key elements regarding his imaginative take on this sneaker included less color, technology, reflectives, and sophistication. Recent Air Max offerings had grown largely popular overseas in both Europe and Asia. In an effort to appeal to foreign markets, the sleekness of the sneaker was inspired by the high-speed Japanese Bullet Train. It’s silver gleam, and aerodynamic qualities are still characteristic of modern travel.

The Air Max 97 is recognized for being the first full length Air-cushioned runner. This release accompanied the Air Max Uptempo 97’s that offered similar cushioning for the hardwood. The concept of extending Air Max cushioning throughout the entirety of the sneaker is an idea that transcends generations of sneaker culture.

The Silver Bullet Colorway, is arguably the most versatile makeover any sneaker has ever seen. It’s subtle, yet flashy enough to remain relevant in any situation or setting. Apparently Nike feels the same way, spreading the love across 4 additional Air Max silhouettes.