SAN FRANCISCO, Mar 18, 2016 - (ACN Newswire) - Connell Bros. Co. LLC (CBC) has expanded its agreement with Birla Carbon to take over the sales and distribution of Birla Carbon's Specialty Carbon Blacks in South Asia, effective March 25, 2016.

The agreement includes the sales and distribution of product groups Raven(R) and Conductex(R) into non-rubber market segments in India, Sri Lanka, Nepal and Bangladesh. It also includes the sales of ASTM-grades in the Indian states of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Union Territory Puducherry as well as in Sri Lanka, Nepal and Bangladesh, also for non-rubber market segments.

"We are delighted to expand our distribution agreement with Birla Carbon into South Asia," said Scott Graddy, vice president, CBC. "We look forward to continuing to work together in the rapidly growing economies in this region."

"This is a very exciting development for us," said Ali Hararwala, sales leader, Specialty Blacks, South Asia, Birla Carbon. "The strong presence of CBC backed by high end technical solutions from Birla Carbon will allow us to create more value for our customers in the growing South Asian Specialty Carbon Black market."

About Connell Bros. Co.

Founded in 1895, Connell Bros. Co., LLC is one of the Wilbur-Ellis family of companies and is the largest marketer and distributor of specialty chemicals and ingredients in Asia-Pacific with a keen focus on technical service, customer support, and environmental, health, and safety. Connell Brothers provides complete supply chain management from transportation, documentation, warehousing, and sales and distribution in 17 countries and in 47 offices located throughout Asia-Pacific. For more information, please visit www.connellbrothers.com.

About Birla Carbon

Birla Carbon, a flagship business of the Aditya Birla Group, is the world's largest manufacturer and supplier of carbon black. Its 17 manufacturing units, 2 regional technical service centers, and 2-technology centers span across five continents and 13 countries. Its presence in each of the key markets of Asia, Europe, and the Americas enables the company to deliver consistent, high-quality products and services worldwide. With a portfolio of more than 100 types of carbon black, Birla Carbon provides solutions to leading companies in the rubber and specialty applications segments. For more information, please visit www.birlacarbon.com.