You would have to be compleatly not with it to have not know about Geordie Shore’s Vicky Pattison’s weight loss and her fitness DVD because it’s been advertised ever wear.

But now the TV add for the dvd has been banned for ‘misleading claims’ after it fails make you lose three stone in just one week.

On the video a voice over says:

‘Here’s Vicky from Geordie Shore before she found 7 Day Slim…..now look at her!”, with Vicky then saying: “I’ve lost three stone with this DVD.’

Then on screen it says:

‘Weight lost over six months. Works as part of a calorie controlled diet’.

When it says you can lose three stone in just a week nothing about calorie control diet and Vicky lost it over three months.

Bosses at the Advertising Standards Authority (ASA) have said the following on there choice to ban the add:

‘We considered that the product name 7 Day Slim implied that results, including results similar to those experienced by Vicky Pattison, would be achieved in seven days.

‘We noted the presence of on-screen text stating “Weight lost over six months. Works as part of a calorie controlled diet”, including at the point that Vicky Pattison referred to her own weight loss.

‘We considered that those factors were likely to be distracting to viewers and impede their ability to read the text, and that the text was not shown on-screen in such a way as to ensure it was clear and legible.

‘We were also concerned, however, that the reference to weight having been lost over six months was likely to contradict rather than clarify the claim 7 Day Slim and therefore that the claim could not suitably be qualified in that way.’

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03/01/2012 - 2012 LukeWilliamsGossip.wordpress.com

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