Abstract

The present article involves the study of the dynamic processes of the Ukrainian language in printed and electronic mass media. Specifically, the description of functional paradoxes in the Ukrainian language is further presented in this article, with a particular focus on phraseological units (idioms) that function in mass communication. The sources of new phraseology that percolate into mass consciousness direct it through mass media and all described manipulative strategies show that the journalists like to use phraseological units and their stylistic transformations in media texts from the headline to the conclusion. The author gives scientific interpretation of the term medial phraseological unit (idiom) and its correlation with the term new phraseological unit / phraseological innovation in Ukrainian and European Linguistics. The author gives scientific interpretation of the term medial phraseological unit (idiom) and its correlation with the term new phraseological unit / phraseological innovation in Ukrainian and European Linguistics. The research and analyzes results collected as material for innovative dictionary of new words and phraseological units (2016-2018) showed, that Ukrainian language integrates itself into the world global process, enriches itself with new lexemes thanks to the English Language, has great psycholinguistic influence from the side of active political processes and connected with the innovations development. The results of the data analysis indicate that the ratio of the new idioms to the new vocabulary in the media in Ukrainian points to the pragmatic specificity of the phraseological resources of the Ukrainian language in the twenty-first century. Comparing the corpus media phraseology in 2016 and 2017, it can be concluded that aphoristic quotations of politicians occupy a substantial place among the new phraseologisms (30% and 32% respectively), advertising slogans, including political ones (25% and 23%), calqued phraseologisms (mainly from the English language) (12% and 9%), new clichés and stamps (8% and 9%), terminological neologisms (10% and 12%), and semantically transformed phraseologisms (15%).