History

In 1953, Don Roberto Palomo, a visionary man, laid
the foundations in the footwear industry in El
Salvador, giving life to the dream of “giving shoes
to Salvadorans” .

The factory was founded on June 27 of 1953, under
the name of “Calzado Salvadoreño S.A.” which then
became our actual name: ADOC , that comes from
the latin AD-HOC, which means “on purpose”,
“customised”.

The vision of our founder was to provide strong and
durable footwear for field work, “Los Vulcanizados”
were the first shoes produced in our factory and the
cost was ¢7.50 ($0.86) in those days; also the
manufacturing of casual and formal footwear began
with a cost of ¢21.75 ($2.49). The country
demanded more and because of this footwear
options for women and children were added to
ADOC projects.