Frustrated that B2B marketing was not a respected profession, I started B2B - and later MathMarketing - as vehicles to help me change that.

Our stated BHAG (big hairy audacious goal) is for B2B marketing to become a globally respected profession by 2020, and for MathMarketing to be recognised for its role in that outcome.

I wrote 'The Leaky Funnel', and delivered keynote presentations in many of the world's great cities, conducted research, delivered webinars, videos and wrote hundreds of articles and papers on all things B2B. We've all stepped up, but my guess is that we're maybe 15% there.

Bragging rights

Still married after 24 years - and not yet been dumped by my kids - despite being obsessed about my work and travelling far too often.

Education

RMIT University

Business (Marketing), 1987 - 1993

Cairns State High School

1974 - 1977

Basic Information

Gender

Male

Relationship

Married

Other names

FunnelGuy, Funnel Guy

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Hugh Macfarlane (personal)'s +1's are the things they like, agree with, or want to recommend.

Could not be happier. Food surprisingly good and as long as you pause for only the 30 seconds necessary for someone to realise you want advice and are willing to engage, you'll get heaps. My lack of Portuguese was easily overcome by willing staff if, again, I waited long enough to let them.