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Luiz Carlos Trabuco – A New Wave Of Leadership

Brandao, the 91-year-old chairman of Bradesco bank recently stepped down in 2017 and was succeeded by Luiz Carlos Trabuco. Bradesco bank is the second largest private bank in Brazil. Brandao has held his position as chairman for over 25 years, and Trabuco had big shoes to fill as he stepped into this new role. Luiz Carlos Trabuco was chosen in line with the bank’s policy of looking inwards amongst its own executives to fill higher positions, rather than bringing in outside talent. Brandao commented that Luiz Carlos Trabuco had consolidated the bank’s position in the past. He also said that Trabuco needs to focus on digital literacy of its customers. Luiz Carlos Trabuco’s new appointment has created a vacancy for the position of Chief Executive Officer (CEO), and as many as seven names have been suggested to fill this position. Trabuco listed the attributes of leadership and ‘own light’ as desirable for the successor of his former post as CEO. The final decision is yet unknown.

The leadership of Luiz Carlos Trabuco has taken the Bradesco Bank to new heights. He held the position of president of the Bradesco Bank in 2009. He was only the fourth president of the bank in 1991, succeeding Marcio Artur Laurelli Cypriano. The first president of the Bradesco Bank was Amador Aguiar. The bank has doubled its assets under the helmsmanship of Trabuco. In 2003, the bank boasted of 32 billion dollars in assets, and by 2008, this reached 78 billion. The fiscal success of the bank can be attributed to the intelligent management policies of Trabuco which have resulted in the number of account holders increasing from 20 to 27 million since 2009., with an average of six thousand accounts initiated every day. The service network was also boosted under Trabuco’s guidance and expanded from 3,500 to 5,000 agencies.

Luiz Carlos Trabuco graduated with a Masters degree in Sociology from the USP’s School of Sociology and Politics. His career had humble beginnings as a young clerk in 1969. He rose through his commitment and initiative to become one of four CEOs of Bradesco Bank as well as its current chairperson. He has served on as a board member for many distinguished associations such as ArcelorMittal Brasil S.A. He has occupied varied roles including Managing Director, Vice President and Departmental Director of Banco Bradesco S.A, during the periods from 1984 to 1992.

Luiz Carlos Trabuco has a long career of leadership. He headed the Bradesco Vida e Previdencia S.A till 1998 and the Grupo Bradesco Seguros since 2003. He has served as the Chairman and Director of Odontoprev S.A beginning in 2009. He also occupies the prestigious position of Director of Bradespar S.A. and Internal Director of Banco Bradesco S.A. He has also served as a Director of Grupo Bradesco Seguros and Non-Executive Director of Banco Espirito Santo SA in the past. For the years 1994 to 2000, Luiz Carlos Trabuco headed the National Association for Private Pension Plans. He is also a member of the managing board for the Brazilian Association of Listed Companies for 2000-2003.

The philosophy of Luiz Carlos Trabuco is simple, and based on a focus on traditional banking processes and understanding the culture and interests of people. He has a history of over 40 years work experience with the bank and is well versed in its functioning and goals. He has received many awards of excellence, such as Business Sector Leader in 2006 and Entrepreneur of the Year in 2015. He was among the 100 most influential people of Brazil in 2009. His name was also on the Forbes list of best CEOs of Brazil in 2016.