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Thursday, 15 March 2012

Having just finished another fantastic season at London and Paris Fashion Week, Vauxhall Fashion Scout bring you another exciting Mentoring Event- this time focusing on the thrilling world of Public Relations!

Monday 19th March @ 7pm

Beach Blanket Babylon, Shoreditch

With guest speakers from Tank Magazine and IPR, we will be exploring the various aspects of Public Relations including:

- Sourcing and approaching a PR

- Securing Press Coverage

- Contacting Media

- Identifying how to find what is press worthy

- Help of writing and producing press releases and press loans

- Dealing with PR Fees and Costs

With experts in the field of PR leading the discussion, we are delighted to introduce Pandora Lennard from Tank Magazine and Graeme Gaugham, Communications Director from IPR...

Pandora Lennard: Fashion Editor, Tank Magazine

Pandora Lennard is a well stablished London based freelance stylist. Fashion editor at Tank magazine, O: magazine by Tank for The Observer and Becauselondon.com. She joined Tank in 2007 and contributes fashion editorials as well as working on production, casting and events. She also continues to work as a freelance stylist and has collaborated with brands including Liberty, TSEsay and Gstar.

Graeme Gaugham: Communications Directors, IPR

IPR is a fashion, lifestyle and events agency that specialises in building brand profiles and supporting new designers. Their expertise lie in delivering stand-out editorial, product placement, creative marketing, event management, brand development and sales consultancy.

Representing designer talent from the likes of Christopher Shannon, Yang Du, Chorux, Damir Doma, Timberland EU, Peridot London and many more, With these key foundations in place we have achieved a reputation as a destination PR agency relied upon for our credibility, knowledge and our 360° approach to each client.

Running in partnership with Beach Blanket Babylon and supported by the Mayor of London, these events are free to fashion designers and feature experts from across the industry, but the event is strictly RSVP only and spaces are limited!