Seventh Generation Soon to be Owned by Unilever

Last month, It was a sad sad day when we found out cruelty-free and vegan household cleaning brand, Method was testing on daphnia (water fleas).

Sadly, another cruelty-free and vegan-friendly household cleaning brand, Seventh Generation has been bought out by Unilever, a parent company that continues to test on animals till this day.

Although I’m confident that Seventh Generation will stay committed to their strict no animal testing policy after the Unilever acquisition but like most cruelty-free shoppers, I have personally decided to stop buying from subsidiary brands that are owned by a parent company that tests on animals.

Burt’s Bees Confirm Products are Sold in Mainland China

And another one bites the dust! Burt’s Bees has been known to be a cruelty-free brand for years but they have confirmed that some of their products are sold in mainland China. If you’re wondering why this matters? Animal testing is required by law in China.

Burt’s Bees is reassuring consumers that the limited number of their products that are sold in China are not required to be tested on animals. But what Burt’s Bees has failed to comment on is whether if their products are exempt from post-market animal tests and what are they doing to monitor or prevent Chinese authorities from randomly taking their products off store shelves and testing on animals.

By ethical elephant’s standards, I would no longer consider Burt’s Bees to be a cruelty-free brand.

“Make ethical choices in what we buy, do, and watch. In a consumer-driven society our individual choices, used collectively for the good of animals and nature, can change the world faster than laws.”― Marc Bekoff