The 99% ‒ a tremendously inspirational group of people and website/blog ‒ have an interview with the creative genius Ze Frank where Ze discusses how he makes ideas happen.

Ze Frank is well‒known across the internet for his creative shenanigans, like a video that teaches you how to dance properly or “The Show”, where Ze filmed himself discussing interesting things daily for a year.

Getting a peek into how Ze goes about his creative thinking process is an incredible opportunity. If you want to learn how to think like a creative genius, all you have to do is think like Ze. Here’s a bit of creative thinking inspiration from Ze’s interview with the 99%:

Generally, when I have an idea I start with a sense of scale. Let’s say Procter & Gamble has a new toilet paper. If I’m trying to generate ideas around it, the first thing I’d do is take a general imagination run into scale. What happens if you have no toilet paper? What happens if you have way, way too much toilet paper? … I flip back and forth between the extremes until something interesting comes out of it… . It’s a super-cool exercise only in that it forces you to explore the outside boundaries of things.