don't qr - er, text - and drive

QR code and interesting or effective don't always go together - but in this case, they do. Toyota created a QR code that illustrated the dangerous impacts of texting while driving: when users hold their phones up to the print ads with the QR codes to reveal the content, all they see is the road in the ad with the QR code removed. The hook: the QR codes were on objects in the road that you might otherwise miss if you text while driving, like a kid trying to fetch a ball.