Business

Studio B Films is a lucky bunch – we’ve got Bill! Bill Groshelle joins us as Creative Director, and brings his deep experience in film and video. His expertise spans the media gamut, but he’s particularly adept at leading complex projects — he pioneered the “blendo” technique, an approach combining live action, graphics, and animation into a seamless image. Groshelle started out as a director for Colossal Pictures in San Francisco and since then, his work has ranged from commercials for Young & Rubicam, Chiat/Day, and McCann-Erickson to special effects on features such as Top Gun. He also designed and directed many of the original MTV…

This past fall, Studio B Films became well-versed in financial planning. Asset Mark hired us to produce a series featuring seventeen financial firms around the country. From Black Rock in San Francisco to J.P. Morgan in New York, and more boutique financial institutions in between, we created 3-minute profiles on each branch. Our main objective was to introduce current and future Asset Mark clients to their financial partners. We wanted to drill down on the management philosophy of each firm while capturing the company culture to help the viewer distinguish what makes each firm unique. By the end of the…

Studio B Films created a series of ten videos for Sunrun to explain how easy it is to go solar. We combined the company’s existing artwork with new design elements to create an updated look. We finessed the script, created storyboards and assets, filmed our talent, then wove the pieces together with a colorful motion graphics treatment.

It’s not every day that you get use Times Square as your canvas. Charlotte Russe commissioned Studio B Films to produce a multi-screen ad to promote their brand in the heart of Manhattan. We recruited our in-house coordinator, Jessica Ross, to be the Charlotte Russe model, so casting was a breeze. The Red Epic 4K was put to use to create a super high-res image in hyper slow-mo. Then we threw in a whole lot of confetti and a fan. We’re still waiting for the campaign to launch, but in the meantime, check out the mock-ups.