What happens when you actually look at the way some of the top conversion marketers build their own brands? Do their actions line up with their talk? Tyler asks this question and digs into the strategies behind some of the world’s top marketers on this episode of the Analytive Marketing Podcast. Subscribe on itunes.

For those of you who follow boxing or MMA, you’ll remember August 26th, 2017. Connor McGregor took on Floyd Mayweather in a boxing match. Mayweather is the best of this generation when it comes to boxing. McGregor wasn’t even a boxer, he was an MMA fighter. On paper McGregor lost the fight. But for McGregor’s […]

Last week, Elon Musk and SpaceX launched the Falcon Heavy rocket – currently the largest rocket in the world. If you’ve been living under a rock, I should tell you that Elon also runs several other companies: the largest one being Tesla. Popular culture portrays Elon as a hero. And rightly so, he’s built multiple […]

John Boyd is a legend in the fighter pilot world. If you haven’t heard of him, you may have heard about two planes he helped design – the F-15 and F-16. The F-16 is designed for one thing – maneuverability. It doesn’t have the longest range. And it isn’t even the fastest in a straight […]

As someone who works in advertising, one of the biggest challenges I face on the marketing side is trust. How do I get someone to trust me? But I understand this as a consumer as well. I consider myself a savvy consumer – and I need to trust someone before I’m willing to buy from […]

I get asked a lot about setting prices. With virtually every client, this discussion surfaces. Here’s what you need to know about pricing your products and services. Bad Pad Thai: Friday night I was working late. As such, I ordered take out. Pad Thai is one of my favorite meals, and there’s a new place that […]

Recently I had lunch with a friend of mine who is an excellent web developer. Our conversation turned to marketing and adding a “call to action” on websites. For those of you who don’t know, a “call to action” is where you ask (call) the visitor to do something (action). He said to me, “I’m not […]

On most of the websites I work with, Google search traffic accounts for well over 50% of traffic. For those of you who are unfamiliar with SEO, it’s just the process of getting your site to show up when a user enters their query in Google. And a quick Google search will show you the […]

The other day I heard Gary Vaynerchuk talk about patience and speed. In fact, here is the exact phrase: Macro Patience and Micro Speed When it comes to marketing, this is brilliant. It simply means this: On the small things, move as fast as you can. But be patient. The good stuff takes time to […]

Here’s something you may not realize: Facebook doesn’t want you to succeed organically. (And by organically, we mean getting people to like your page and see your posts without paying or boosting) I meet with business owners all the time talking about the work and effort they’re putting into their Facebook pages. They spend hours editing photos, […]