Gini has a wide variety of expertise that we could have focused on, but I looped her in to talk about building trust with an audience — a core foundational ingredient that every speaker should be striving for with every speaking engagement. The idea for this particular topic came from an article that Gini had previously posted to Spin Sucks — THE DECAY OF TRUST IN TODAY’S SOCIETY.

We talked about Gini's 'mantra of trust' she uses to evaluate whether she can trust a piece of information, a news story. something on social media, etc — and how she applies that to her speaking practice. And we got to chat a teeny bit about the two-toed sloths that sometimes visit the property that my wife Ixchel and I live on in Nicaragua. Not related to building trust with an audience. Just because sloths are neat. :-)

This episode is brought to you by EventSoul — soulful strategies, consulting, and Done For You services to help change-makers like you build a thriving, world-changing speaking business. You can learn more about all EventSoul offerings on our Services page.