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Haunted by online shopping’s past This past fall I developed what some may call an obsession with online boot shopping. And I blame the Internet. It started with some innocent browsing on popular shoe sites. I was on a mission to find the perfect pair of boots. One pair.

You may have noticed a bit of frenzy in the digital marketing world about Google’s upcoming algorithm update being dubbed “mobilegeddon.” Yes, that’s what it’s being called – just in case you weren’t confused or freaked out enough. If you haven’t caught wind of this, that’s ok, but there are a few things that you should know about before – and after – the update.

Whether you manage your brand’s social media accounts daily or check in only occasionally, it’s a good idea to step back and take stock with a quick social media audit at least once a year. A systematic, checklist-style audit encourages you to look at your most frequented accounts with a fresh perspective.

I once heard a story about a large catalog retailer that published an incorrect toll-free number in several hundred thousand copies of a catalog. As Murphy’s Law would have it, the erroneous number that appeared in the catalog belonged to a very embarrassing entity (think heavy breathing).

You don’t have to be an expert analyst or numbers nerd to use Google Analytics to keep tabs on how your website is performing. No ninja spreadsheet skills are required. I love Google Analytics because it’s free – and it allows you to gather so much useful data.

Curating and developing the right content to post on your Facebook page is only half the battle. Choosing the right time to post is key to making sure that your message is actually seen. Hitting that sweet spot increases the likelihood that your loyal fans will engage with your content.

The subject line is the first thing subscribers see. It determines whether or not your email is opened or trashed. But it’s often the very last thing that’s addressed in the process of building a marketing email or email newsletter – almost an afterthought. The subject line is one of the most important elements of your email marketing and can make or break the success of a campaign.

Mobile device usage is overtaking desktop in every way. Browsing, research, local search, emails, social. Web users appreciate a mobile experience that’s sharp, easy to navigate and fast. If they don’t have a good mobile experience? They’re gone. If they do? They’re 67% more likely to reward your business by purchasing your product or service.

Whether you’re an old pro or a first-time hostess, cooking Thanksgiving dinner comes with its challenges. There’s an art to timing everything just so – and to cooking a bird that may be large enough to fit on your head (remember that Friends episode?).

The Maine Public Relations Council’s annual meeting, held October 23 at the University of Southern Maine, promised How to be Your Own Ringmaster. And MPRC showed how it’s done, asking attendees the day before to join the conversation at #MPRCircus.