Orange Crate QR Code

In Mexico a QR Code constructed from orange boxes was used to raise awareness of Volkswagen’s Crafter commercial vans (video below). The QR Code was assembled in the Central de Abasto, Mexico City’s main wholesale market and the largest such market in the world. After construction the QR Code was dismantled and the crates loaded into a Volkswagen Crafter, demonstrating the van’s capacity. The QR Code resolved to a video of the loading procedure which unfortunately is a .mov file and unplayable on Android mobile devices. The campaign was created by DDB Mexico for Volkswagen de México.