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Pursuing new revenue, The New York Times is considering whether to open its website to more advertiser-sponsored stories, sources say. "What we're looking at is ways you can use journalistic storytelling techniques in how you could present a narrative for our clients without misleading or confusing the reader," Todd Haskell, an ad vice president, said in an interview. In another digital move, The Times has re-engineered its mobile website, the first redesign since the site's debut in 2006.

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Hearst is rolling out full-screen vertical video ads across the mobile websites of its properties, with a focus on those that appeal to younger users, including Cosmo, Elle, Marie Claire and Seventeen. The ads have a similar feel to ads Hearst creates for its Snapchat channel and are a sign that mobile-friendly vertical video is gaining ground. "We've seen really remarkable performance on mobile when we produce experiences using a vertical video approach," Chief Revenue Officer Todd Haskell says.

Project Worldwide is launching a shopper-marketing agency called Shoptology, hiring former Saatchi & Saatchi X executive Charlie Anderson to run it. PepsiCo will be the shop's first client, with an assignment for the Pepsi Lipton Partnership. "Where we find talent like Charlie Anderson we will continue to build complementary offerings to the Project network like Shoptology," says Bob Vallee, Project Worldwide's CEO.

A strangely unsettling billboard for a local restaurant chain is proving a hit in Dallas for former Richards Group copywriter Matt Bull. The outdoor ad was voted to Reddit's home page and has given Bull's one-man agency, The Department of Persuasion, a big boost.

Farmers Insurance is extending the industry practice of a single theme for TV spots with the return of actor J.K. Simmons as a wise professor of all things insurance. The latest edition shows the potential suds-soaked consequences if washing machine hoses aren't replaced every five years.

Roughly two-thirds of the 20 top U.S. brands plan to increase mobile advertising spending, more than any other channel, according to a March survey from the Association of National Advertisers. Just over half of brands plan to boost social media ad spending. Those categories still represent a small part of overall ad budgets, however, with 3% going to mobile and 5% going to social media and display ads.