Sidewalk Ritual Hits the Streets with Social Publishing Project

San Francisco author Scott James took one
page from the hip hop playbook and combined it with social media marketing to
turn his new novel, Sidewalk Ritual, into a collaborative project. He's been
spotted around San Francisco doing some guerrilla marketing- you'll find him at
busy locations around town with his typewriter and desk, typing out original
poems for passers-by and reading from the novel.

The social publishing project brings a
street team and experiential aesthetic to self-publishing. First, he raised
$9,047 through a Kickstarter campaign. Those funds are paying for 6 artists and
6 musicians to create original works inspired by Sidewalk Ritual. When readers
buy the novel, they get the art and music as free digital downloads.