News

Po Valley Farmers Strive for 'Good and Honest' Milk

18 December 2013

ITALY – Producer organisations are teaming up to shorten the supply chain by producing sustainable branded milk in northern Italy.

An innovative project, entitled ‘Good and Honest’, (‘Il Laite Onesto’) is to coordinate the production and distribution of milk produced by the Po Valley milk producers cooperative, with a view to a fair supply chain.

The scheme aims to safeguard rural communities by promoting milk produced through good environmental practise and supplied through an ethical distribution chain.

It is to be run in conjunction with the Confederation of Agricultural Producers (COPAGRI) and has received European Milk Board backing.

A wide range of aspirations are behind the brand, which aims to ‘recognise producers hard work’ and offer a high quality product for retailers to buy.