Retail pharmacy Rite Aid partners with Text4baby to help increase brand awareness for the Text4baby platform. The partnership, which is largely a philanthropic initiative by Rite Aid, will provide Text4baby broader exposure to the general public. Rite Aid will place Text4baby advertisements in its circular ads, on in-store displays, and across its social media pages to help raise awareness and increase enrollment in the Text4baby platform.

The Text4baby program is an widely acclaimed example of a mobile health program implemented successfully. The program is facilitated entirely through text messages and has reached 600,000 moms since its 2010 launch. It delivers parental education, coupons, appointment reminders, free service notices, and education on pregnancy related health topics, delivered periodically throughout the pregnancy and first-year of life through text message.

In addition to free advertising, Rite Aid has committed to providing 10,000 free flu shots to the first 10,000 Text4baby mothers to respond to an offer made available only on the Text4baby platform.