With the EFL and Premier League seasons now underway TV companies are cutting the price of their sports coverage to entice new viewers.

Last month Sky did away with the old Sky Sports 1,2, and 3 channels – instead launching 10 new dedicated sports channels, with the idea being that customers need only pay for the sports they were interested in.

This meant a cheaper dedicated football channel, with prices starting from £18 per month for the new season, and rivals BT Sport and Talk Talk have responded with offers of their own.

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So far Bristol City have only one match selected for broadcast on Sky, but if the Robins' strong start to the season continues they could be one of the big draws for broadcasters later in the season.

Korey Smith celebrates a third for City against Luton

So far, City’s clash against Aston Villa at Ashton Gate on Friday, August 25 is set to be their first and only televised match of the season.

And any City fans wanting to watch the game who can’t get down to the Gate may want to consider Talk Talk’s latest deal, which allows customers to add Sky Sports for just £8.50 a month for 18 months – the cheapest price you can get for the broadcaster’s Championship coverage.

The deal does not include Sky Sports News or Sky Sports Mix and is for non-HD channels only, and fans need to move fast as the offer ends August 17.

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If you’re not a Talk Talk customer but already get Sky, you could consider adding Sky Sports Football for just the months that City will be on, which could cost as little as £18 extra (or £10 extra if you have Sky Cinema).

Meanwhile BT Sport is hoping to tempt fans of European football by offering BT Sport channels free for 12 months for existing customers.

Bristol City fans in the singing section (Image: Joe Meredith/JMP)

The offer includes BT's 4K ‘ultra-high-definition’ channels and covers Premier League and FA Cup games, as well as the Ashes series later in the year – which could be useful if the Robins embark on a cup run this year.

Why is there a price war?

With the start of the new football season broadcasters are increasingly under pressure to secure subscriptions.

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Pay-per-game services such as NowTV that allow access to Sky Sports for £6.99 per game have also increased the options available to fans.

Last month Sky launched ten new channels to offer fans a better choice. Football will get two channels, there will be individual channels for both cricket and golf while a further new channel called Sky Sports Arena will show other sports such as rugby and tennis.

Previously, new subscribers had to pay £49.50 for the cheapest sports package whereas the cheapest new package will be £18 - although the entire Sky Sports bundle will be considerably more expensive.