Catch me, now you can

Yarra Trams is making it easier for passengers to find their way
by making "phantom routes" a thing of the past.

Mysterious route numbers such as 81, 121, 77 and 92 will be
phased out to help passengers to get to their destination on the
next available tram.

The so-called phantom routes do not appear on the network map or
timetables. They are services that are necessary to get trams to
and from depots or to reposition them on the network.

Rather than running these trams empty to their destination, they
operate in-service to give passengers additional trips above and
beyond existing timetabled services.

Customer research has found that almost two thirds (63 per cent)
of tram passengers look at the route number first when deciding
which tram to board.

With a mysterious number on display, many customers don't feel
confident catching these services as there is no way of knowing the
route they travel.

This route renumbering initiative will make catching these
services much easier. The new route identification format for
these services will feature their parent route and the letter 'a'
or 'd'.

This format means customers will know that the "phantom route"
travels along a regular timetabled and mapped route but terminates
short of the end of that route or detours for part of its
journey.

The letter 'd' means the tram terminates at the 'depot.'

The letter 'a' means the service is 'altered' and is not running
the full length of the route.

The message to customers is that if they see a letter after the
route number, they should check the destination display to find out
where the tram is going.

The main published routes (ie. all those on the tram network
map) will not be affected by this change.

An initial pilot of these changes will start on Essendon Depot
routes on 28 August 2011.

Examples of Essendon Depot phantom routes to be demystified
include:

• "Phantom Route" 81 - Elizabeth St Terminus
or Essendon Depot - becomes Route 59d, Essendon Depot. The
new number and letter combination means customers know the service
will travel along Route 59 which is a published route, but
terminates at Essendon Depot.
• "Phantom route" 84 to Maribyrnong River becomes
57a or 82a, Maribyrnong Park depending on which route it travels
along.
• The "phantom route" 00 Friday short (Queen
Victoria Market special) between City Road Sth Melbourne and
Haymarket will become Route 55a, Haymarket.

The pilot is aimed at gathering feedback from customers and
Yarra Trams staff.

Yarra Trams will launch a comprehensive customer information
campaign to help passengers recognise the new simplified route
identification system. This campaign will target each route
as the changes are introduced.