How Quickly Can You Fall In Love?

It depends on the methods of seduction and persistence of your suitor. But, you are much more likely to take notice of the potential mate who addresses you by your name (rather than a generic “alright darling…….”), who knows your likes and dislikes and who gives you all of his or her attention. What’s not to like? Chances are you will be ready to fall in love with someone who treats you as someone special.

So, why do so many companies treat their customers as just one of the herd? A number, not a name? We see over and over, the complete lack of attention and customer care – even from big name retailers – who continue to address a customer as “Dear Sir or Madam” or “Dear Customer”. It makes us wonder why companies pay so little attention to the people who keep them in business!Read More

Do Your Printers Keep You Awake At Night?

Unless you are married to one, then your printers shouldn’t be keeping you awake at night. If you are in charge of delivering a multi-media marketing campaign on time and within budget, chances are it’s the print element that’s causing you to have sleepless nights. Will the print be delivered on time and to the right place? Will the quality match expectations? What if there has to be a re-print? What if it doesn’t all come together? Suddenly your job might be on the line! If you are juggling a number of different print items and suppliers, such as litho print, digital print, large format exhibition print and promotional merchandise, you may end up not sleeping for a week.Read More

Effective print management is rapidly becoming the preferred print buying model as companies realise the many benefits of working with a trusted single-source supplier. In time print management will change the print landscape forever. Print management is about highly effective buying, streamlined ordering, and efficient stock control. Done correctly, this could have a significant impact on your business profits – and that’s not an idle boast!

In today’s economic climate, it’s quite the norm that the role of print buying is only part of an employee’s job specification. Even if you do have a dedicated buyer, it can be an enormous headache for anyone to contact and negotiate with a number of suppliers to try and get the best solution. That’s when you should look at outsourcing print.

3D print is a phenomenon that has recently been added to the ever growing world of print. You may have been following its rapid and engaging development over the past few years? What you may not know is that just like your mobile phone, in years to come 3D print could become an inseparable piece of technology you couldn’t imagine yourself without.

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