If you’re interested in web marketing, I’ve written a detailed post on how Linden Lab uses paid search marketing to drive traffic to the Second Life website. In the post, I cover target marketing, website landing pages, and conversion rate testing and optimisation. It’s unlikely that many Second Life bloggers will use the specific types of marketing tactics that Linden Lab employs, but the principles behind these approaches apply when creating content to appeal to your specific audience. Principles like target marketing (niching), using search as a marketing tool, writing persuasive content, using compelling images and testing. If you’d… Read More

I spent some time grid hopping looking for a winter sim to take a picture and decided to share some pics that I snapped along the way. I hope that this helps everyone find a location for those winter pics that you’ve wanted to take. Each picture is labeled with what sim it is however I have more pics, and bigger ones, here on my blog – Walking Through a Winter Wonderland… or Nine of Them and more pics on my Flickr. Go explore and have fun! :) SLURLS >>> Scribbled Hearts Frisland Neva… Read More

VWBPE opened earlier today for its annual conference, beginning with a keynote address from High Fidelity’s Philip Rosedale, Founder and former CEO of Linden Labs. You can watch the live recording here.