FANCOURT SOUTH AFRICA PARTNERS WITH ROLEX

Tue, May 15, 2012 17:10 CET

Fancourt, South Africa’s premier leisure and business resort, situated in the heart of the famous Garden Route, has announced a brand new association with the prestigious international watchmaker, Rolex - the first partnership of its kind in South Africa

FancourtSouth Africa has announced a brand new association with the prestigious international watchmaker, Rolex. The first partnership of its kind in Southern Africa, Rolex has designed 10 clocks which are strategically positioned for golfers’ time-keeping convenience around the estate, including at the Fancourt Clubhouse, The Links, Montagu and Outeniqua golf courses, as well as on all practice and warm up facilities.

The relationship between Rolex and golf has continued to grow since its inception in 1967, and today, the Rolex brand is one of golf’s leading supporters worldwide. This luxury brand not only sponsors professional tours, competitions and athletes from around the world, but is a key partner to the world’s greatest golfing events, including The Masters, The US Open, The Open Championship, The Ryder Cup and The Presidents Cup.

Brand Ambassadors for Rolex within the game of Golf include our own Retief Goosen (an honorary members of The Links), and Trevor Immelman, as well as other legends of the game and golfing greats like Arnold Palmer, Jack Nicklaus, Phil Mickelson, Martin Kaymer, Adam Scott and Luke Donald. With the new Fancourt association, Rolex brings the partnership to the home of one of its own, Gary Player, who originally designed all three of Fancourt’s lauded golf courses. Gary continues to endorse the iconic Rolex brand after more than a decade of sponsorship. Rolex is also a partner to the two largest international professional golfing bodies, the US PGA Tour and the European Tour, supporting both women’s and men’s professional golf.

Sales & Marketing Director of Fancourt, Carl Reinders expressed his enthusiasm at the joint venture: ‘Rolex is an elite, prestigious and recognized brand in the golfing world internationally, and this partnership with Fancourt is a perfect association between two premium and internationally respected brands‘.

About Us

Ethos Marketing (established as African Ethos in April 1994) provides a highly effective marketing, PR and sales function in the UK for luxury hotels and lodges in Southern and East Africa.Ethos’ dynamic and professional team of six has developed a unique portfolio of prestigious clients, maintained by a constant quality of service and high level of commitment.Longstanding clients include The Blue Train and Garonga Safari Camp in South Africa (both clients since 1998) and Serena Hotels & Resorts in East and Southern Africa (clients since 2003).Other clients include Newmark Hotels (The V&A Hotel, Queen Victoria and Dock House - all on the Waterfront as well as La Splendida in Cape Town) as well as Motswari Private Game Reserve in the Timbavati (Greater Kruger) and Coral Lodge in Mozambique, Fancourt on The Garden Route, Majeka House in the Stellenbosch Winelands and Steenberg in Cape Town's Constantia Winelands.Ethos Marketing also represents 4 fantastic properties in KwaZulu-Natal including Fordoun Hotel & Spa, Ghost Mountain Inn, Isandlwana Lodge and Thula Thula Game Reserve.
Ethos' Zulu Route gives visitors an authentic experience of all the main highlights of the province in a range of easy to book itineraries. The 10 member properties include Amakhosi Safari Lodge, Cathedral Peak Hotel, The Cavern, Fordoun Hotel & Spa, Ghost Mountain Inn, Isandlwana Lodge Pakamisa Private Game Reserve, Tembe Elephant Park, Thula Thula and Umkhumbi Lodge.
Due to the rapidly growing worldwide tourism market, and the increase in the number of facilities available, it has become increasingly important for companies wishing to take advantage of this to market themselves effectively and cost efficiently on an international basis.Ethos offers the full service from regular sales calls, trade workshops and attending consumer shows to market research, marketing, public relations and media monitoring. Flexibility is key … every agreement is tailormade to suit the particular needs of a company, in line with their strategies.For more information or to access our high res image gallery visit www.ethosmarketing.co.uk