On 1st of June I wrote about the numerous U turns – Air Asia India has taken in the last one year. (Air Asia India – The “U” turn airline), a lot of media houses have subsequently come out with articles related to growth of Air Asia India and news that TATA’s may increase stake in the venture. This also led to rumors of management changes and change in strategy.

Between then and now the airline has again gone public blaming the policy framework in the country for its slow growth. I find these really unfortunate and only points to lack of home work on the airline’s side before entering the country for business.

While today there is debate and discussion happening on removal of 5/20 rule allowing newer airlines to fly international and changing the Route Dispersal Guidelines, when the airline decided to enter the country in 2013, it should have been well aware what the rules were and how the existing airlines are working around them. The rules may not be perfect or supporting open market, but they are the rules of the land and the airline should have been fully aware about it rather than blaming the policy and framework two years down the line._________________www.networkthoughts.com

Nice write-up Sir, with a very catchy (and apt!) title.
Each airline seems to have its own reason for an overall confused strategy, except perhaps Indigo, which seems to have got most things in place.
I enjoyed the grey cells versus grey hair on the other thread.
The GEL-GAU-IMP was interesting to know about, thanks to your analysis. I really admire how you take the time out to analyse entire networks and operations, and that too, with such regularity!
I am sure Tony Fernandes would be looking at your analyses and articles after that eye-opener to him on the misrepresentation fiasco, and the Tatas will now take more interest in the proceedings. Yes, SG has been doing the out-of-the-box thinking in terms of what you call `disruptive strategies' (nice term!) and Indigo are the market leaders. I hope the fare(s) (pun intended!) remain nice!
Cheers, Sumantra.

Nice write-up Sir, with a very catchy (and apt!) title.
Each airline seems to have its own reason for an overall confused strategy, except perhaps Indigo, which seems to have got most things in place.
I enjoyed the grey cells versus grey hair on the other thread.
The GEL-GAU-IMP was interesting to know about, thanks to your analysis. I really admire how you take the time out to analyse entire networks and operations, and that too, with such regularity!
I am sure Tony Fernandes would be looking at your analyses and articles after that eye-opener to him on the misrepresentation fiasco, and the Tatas will now take more interest in the proceedings. Yes, SG has been doing the out-of-the-box thinking in terms of what you call `disruptive strategies' (nice term!) and Indigo are the market leaders. I hope the fare(s) (pun intended!) remain nice!
Cheers, Sumantra.