Using DAM for digital preservation and nostalgia marketing

With nostalgia marketing being so popular these days, now more than ever it's important to make sure you keep hold of old content to inspire fresh ideas and repurpose old ones. See how digital asset management can help with digital preservation.

How digital asset management helps design teams

The biggest pain point for many creative teams is achieving balanced efficiency: meeting deadlines but producing the best design outcome. Scaling back the time spent laboring over administrative tasks will create more room for creativity—and this is where digital asset management (DAM) can help.

Commodity branding: How to create a world-famous brand with toilet paper

Brand consultants love a challenge, which is why, around a year ago, there was somewhat of a furor in our department when a well-known German toilet paper manufacturer called to book a consultation session...

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5 brands showing the world how chatbots should really be done

Many of today's brands are taking advantage of the latest developments in chatbot technology with some pretty impressive results. See our selection of 5 brands that are setting the gold standard for chatbots in 2018.

Building a business case for DAM: How to become an Influencer

Anyone can lead a DAM project from start to finish with the right attitude and know-how. See how you can become a DAM champion and build a convincing business case for digital asset management at your own organization.

A brave new world: the story of brand activism and the audience who expects more

Do you feel compelled to right the post-Brexit, post-Trump, and post-#metoo wrongs of today? If so, we're willing to bet that you also want the brands you engage with to feel a similar compulsion, right?