Broad Adoption of SAP HANA as the Real-Time Business Platform: More Than 3,200 HANA Customers, Approaching 1,000 Customers for Business Suite on HANA, Vibrant Ecosystem with More Than 1,200 Start-Ups Developing on HANA Platform

SAP is successfully transitioning to the cloud demonstrated by fast growth in cloud and a solid performance in the core business, which drove revenue growth in the first quarter 2014. Non-IFRS cloud subscriptions and support revenue increased 38% at constant currencies (32% at actual currencies). Non-IFRS software and support revenue increased 7% at constant currencies (2% at actual currencies). Non-IFRS software and software-related service revenue grew 9% at constant currencies (4% at actual currencies).

“We are well on our way to becoming THE cloud company powered by SAP HANA with fast growth in the cloud and broad adoption of HANA as the real-time business platform,” said Bill McDermott and Jim Hagemann Snabe, Co-CEOs of SAP. “We offer our entire Business Suite in the cloud and are leading the market with the most comprehensive end-to-end HR cloud solution. And our customers can manage all workers, goods and services through the world’s largest business network in the SAP cloud.”

“Our 9% constant currency growth in non-IFRS software and software-related service revenue puts us ahead of our annual outlook growth range,” said Werner Brandt, CFO of SAP. “We slightly increased our operating margin while accelerating our cloud business. Operating profit was up 7% on a non-IFRS constant currency basis in the quarter driving strong operating cash flow, which increased by 9% to €2.35 billion. This result brought us back to positive net liquidity in a relatively short time frame after sizable acquisitions in the past two years.”

SAP’s annual cloud revenue run rate is now approaching €1.1 billion(1) or $1.5 billion(2). Non-IFRS calculated cloud billings(3) increased 36% year-over-year at constant currencies. Non-IFRS deferred cloud subscriptions and support revenue was €454 million as of March 31, 2014, a year-over-year increase of 29% at constant currencies. SAP’s cloud applications total subscribers now exceed 36 million, which is the most of any vendor in the industry today.

SAP’s customer-facing solutions are defining the next generation of customer engagement. The hybris omni-channel e-commerce platform in combination with SAP Cloud for Sales is seeing triple-digit growth in software and cloud subscriptions and support revenue as companies redefine customer engagement and retention and unlock new cross-sell and upsell opportunities in real-time.

In Cloud for Procurement, SAP continues to scale the world’s largest Web-based business trading community with trailing twelve month Ariba network spend volume(4) exceeding $0.5 trillion and around 1.5 million connected companies.

SAP HANA had a strong adoption rate in the first quarter, demonstrating that it is the leading real-time business platform. SAP now has more than 3,200 SAP HANA customers since market launch in June 2011 and close to 1,000 customers for SAP Business Suite powered by SAP HANA, which was launched just one year ago. SAP HANA is also evolving into the leading technology platform: there are more than 1,200 startups from 57 countries building applications on SAP HANA. Of these startups, more than 60 already have commercially available products on the market today.

SAP is also expanding its vibrant partner ecosystem. Accenture will use the Ariba Network to power their procurement business process outsourcing practice. SAP expects this will significantly drive connected companies and transaction volume. Together the companies have also formed the Accenture and SAP Business Solutions Group, which includes dedicated experts from both companies, to jointly develop integrated, industry-specific solutions powered by SAP HANA and delivered via the Cloud.

SAP has also entered into a new strategic partnership with Adobe which combines Adobe Marketing Cloud with the SAP Hybris Commerce Suite and the SAP HANA platform. Adobe and SAP will deliver real-time customer engagement with relevant, contextual experiences across numerous marketing channels and customer touch-points. This will redefine customer engagement and retention in the fast changing and highly competitive consumer world.

(1) The annual revenue run rate is the total of first quarter 2014 non-IFRS cloud subscriptions and support revenue (€221 million) plus Non-IFRS cloud-related professional services and other service revenue (€43 million) multiplied by 4. This definition has changed from the previous year. Please see the interim report for more details.

(2) Translated into USD for reader’s convenience based on $/€ exchange rate of $1.38/€1.00 at the end of the first quarter 2014.

(3) Calculated cloud billings is the total of a period's cloud subscriptions and support revenue and of the respective period's change in the deferred cloud subscriptions and support revenue balance.

(4) Network spend volume is the total value of purchase orders transacted on the Ariba Network in the trailing 12 months.

First Quarter 2014 Regional Revenue

SAP saw solid regional performance in EMEA, despite uncertainties in CIS due to the Crimea crisis. Non-IFRS software and software-related service revenue increased 8% year-over-year at constant currencies. This was the result of 39% growth in non-IFRS cloud subscription and support revenue at constant currencies and strong software revenue growth in markets such as Africa, Southern Europe and France.

The Americas region had a solid performance in the first quarter with 10% growth in non-IFRS software and software-related service revenue at constant currencies and 37% growth in non-IFRS cloud subscriptions and support revenue at constant currencies. In North America SAP saw a continued fast transition to the cloud and also strong software revenue performance from Canada. The Company continues to see strong demand in Latin America with tremendous growth opportunities across all markets. Highlights in Latin America included triple-digit software revenue growth at constant currencies in Colombia and Venezuela and high double-digit software revenue growth at constant currencies in Argentina.

In the APJ region SAP saw a mixed performance. Non-IFRS Cloud subscriptions and support revenue had a very strong quarter with a 43% growth rate at constant currencies. Non-IFRS software and software-related service revenue grew in the mid-single-digit range at constant currencies. While Japan was below expectations, China was a particular highlight. In China SAP achieved strong double-digit software revenue growth at constant currencies, which demonstrates the success of SAP’s long term commitment and growth strategy for China.

FINANCIAL RESULTS IN DETAILFINANCIAL HIGHLIGHTS – First Quarter 2014

First Quarter 2014 (1)

IFRS

Non-IFRS (2)

€ million, unless otherwise
stated

Q1 2014

Q1 2013

% change

Q1 2014

Q1 2013

% change

% change
const. curr.

Cloud subscriptions and support

219

137

60

221

167

32

38

Software

623

657

−5

623

657

−5

1

Support

2,213

2,109

5

2,214

2,113

5

9

Software and support

2,836

2,765

3

2,838

2,770

2

7

Software and software-related service revenue

3,055

2,903

5

3,058

2,937

4

9

Total revenue

3,698

3,601

3

3,701

3,636

2

6

Total operating expenses

−2,975

−2,955

1

−2,782

−2,734

2

6

Operating profit

723

646

12

919

901

2

7

Operating margin (%)

19.5

17.9

1.6pp

24.8

24.8

0.0pp

0.1pp

Profit after tax

534

520

3

667

689

−3

Basic earnings per share (€)

0.45

0.44

3

0.56

0.58

−3

Calculated cloud billings

227

164

38

228

186

23

36

Number of employees (FTE)

66,750

64,598

3

N/A

N/A

N/A

N/A

1) All figures are unaudited.

2) For a detailed description of SAP’s non-IFRS measures see Explanation of Non-IFRS Measures online. For a breakdown of the individual adjustments see page F7 in the appendix to this press release.

IFRS cloud subscriptions and support revenue was €219 million (2013: €137 million), an increase of 60%. Non-IFRS cloud subscriptions and support revenue was €221 million (2013: €167 million), an increase of 32% (38% at constant currencies). IFRS software and support revenue was €2.84 billion (2013: €2.77 billion), an increase of 3%. Non-IFRS software and support revenue was €2.84 billion (2013: €2.77 billion), an increase of 2% (7% at constant currencies). IFRS software and software-related service revenue was €3.06 billion (2013: €2.90 billion), an increase of 5%. Non-IFRS software and software-related service revenue was €3.06 billion (2013: €2.94 billion), an increase of 4% (9% at constant currencies). IFRS total revenue was €3.70 billion (2013: €3.60 billion), an increase of 3%. Non-IFRS total revenue was €3.70 billion (2013: €3.64 billion), an increase of 2% (6% at constant currencies).

IFRS operating profit was €723 million (2013: €646 million), an increase of 12%. This is a higher increase than the 2% growth (7% at constant currencies) in Non-IFRS operating profit (€919 million in 2014, €901 million in 2013) mainly due to a lower impact from acquisitions (deferred revenue write downs and acquisition-related charges) compared to 2013. IFRS operating margin was 19.5% (2013: 17.9%), an increase of 1.6 percentage points. Non-IFRS operating margin was 24.8% (2013: 24.8%), or 24.9% at constant currencies, an increase 0.1 percentage points at constant currencies.

IFRS profit after tax was €534 million (2013: €520 million), an increase of 3%. Non-IFRS profit after tax was €667 million (2013: €689 million), a decrease of 3%. IFRS basic earnings per share was €0.45 (2013: €0.44), an increase of 3%. Non-IFRS basic earnings per share was €0.56 (2013: €0.58), a decrease of 3%. The IFRS and non-IFRS effective tax rates in the first quarter of 2014 were 24.1% (2013: 16.3%) and 25.9% (2013: 21.4%), respectively.

Cash Flow – First Quarter 2014

Operating cash flow was €2.35 billion (2013: €2.16 billion), an increase of 9% year-over-year. Free cash flow was €2.22 billion (2013: €2.05 billion), an increase of 8% year-over-year. Free cash flow was 60% of total revenue (2013: 57%). At March 31, 2014, SAP had a total group liquidity of €5.06 billion (December 31, 2013: €2.84 billion), which includes cash and cash equivalents and short term investments. Net liquidity at March 31, 2014 was €750 million compared to -€1.47 billion at December 31, 2013.

BUSINESS OUTLOOK 2014

The Company reiterates the outlook for the full-year 2014, which remains unchanged from the outlook provided on January 21, 2014:

The Company expects full year 2014 non-IFRS cloud subscriptions and support revenue to be in a range of €950 – €1,000 million at constant currencies (2013: €757 million). The upper end of this range represents a growth rate of 32% which is similar to the respective 2013 growth rate after adjusting for acquisitions.

The Company expects full year 2014 non-IFRS software and software-related service revenue to increase by 6% - 8% at constant currencies (2013: €14.03 billion).

The Company expects full-year 2014 non-IFRS operating profit to be in a range of €5.8 billion – €6.0 billion at constant currencies (2013: €5.51 billion).

While the Company's full-year 2014 business outlook is at constant currency, actual currency reported figures are expected to continue to be negatively impacted by currency exchange rate fluctuations. If exchange rates remain at the March 2014 level for the rest of the year, the Company expects non-IFRS software and software-related service revenue and non-IFRS operating profit growth rates at actual currency to experience a negative currency impact of approximately 6 percentage points and 8 percentage points respectively for the second quarter of 2014 and of approximately 4 percentage points and 5 percentage points respectively for the full year 2014.

The above mentioned indication for the expected currency exchange rate impact on actual currency reported figures replaces the earlier indication disclosed in SAP’s Annual Report on Form 20-F filed on March 21st, 2014.

Additional Information
2014 revenue and profit figures include the revenue and profits from hybris. The comparative numbers for 2013 do not include hybris until August 1, 2013.

For a more detailed description of all of SAP’s non-IFRS measures and their limitations as well as our constant currency and free cash flow figures see Explanation of Non-IFRS Measures online.

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First Quarter 2014 Interim Report
SAP’s first quarter 2014 Interim Report was published today and is available for download at www.sap.com/investor.

Webcast
SAP senior management will host a conference call for financial analysts and media on Thursday, April 17th at 2:00 PM (CEST) / 1:00 PM (GMT) / 8:00 AM (EDT) / 5:00 AM (PDT). The conference call will be web cast live on the Company’s website at www.sap.com/investor and will be available for replay.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 258,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

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