OTARITEC Invests In PMC’s Main Monitors

August 28, 2019

Japanese music makers can now experience the power and clarity of PMC’s
main monitors at first hand following a major investment by the
company’s local distributor OTARITEC, which has installed a pair of
PMC’s QB1-A monitors in its demo facilities in Shinjyuku, Tokyo.

Established
in 1980 by parent company OTARI to distribute its own range of audio
products, OTARITEC now handles high end pro audio and broadcast products
from many manufacturers including LAWO, Riedel Communication and
d&b audiotechnik.

OTARITEC already has significant stocks of
PMC products and has developed a strong following for the UK monitoring
brand since taking over as its distributor in 2018. Having PMC’s
flagship monitors available for demonstration will further this cause,
says Ken Matsui, OTARITEC’s Marketing and Business Development Manager,
because it will help introduce more Japanese customers to unique PMC
technologies such as its Advanced Transmission Line (ATL) bass-loading
system.

“Many of the larger Japanese recording studios are still
using big monitor systems that were installed 20-30 years ago,” Matsui
said. “By giving customers access to a QB1-A demo system we can show how
far the technology of main monitoring has advanced and how much better
suited these monitors are for recording and mixing Dance and Hip-Hop –
two genres that definitely require the clear and deep low end that PMC’s
ATL design delivers.”

The fact that internationally acclaimed
studios such as Capitol in Los Angeles and Studio 301 in Australia have
installed QB1-A monitors is also having an impact. Japanese producers
and engineers are incredibly keen to demo the monitors – a point that
was highlighted recently when OTARITEC ran a series of very successful
QB1-A demo events for seven groups of key clients.

“These events
were really well supported and our guests included engineers from some
very big recording studios, as well as members of the Japanese Recording
Engineers Association,” Matsui added.

Chris Allen, PMC’s
Business Development Manager, added that gaining PSE approval (Japanese
safety certification) for the electronics within its main QB1 and IB1S-A
monitors has also helped further PMC’s cause in Japan.