The FINANCIAL — LinkFord and MOG announced Ford drivers can now enjoy MOG’s award-winning, on-demand music service at their request using SYNC AppLink and the power of their voice

SYNC AppLink gives music lovers access to MOG’s vast catalog of more than 15 million songs in the car. Ford drivers simply need to launch the MOG app on their

USB-connected iPhone and MOG will immediately become an available option. Once selected, the listener’s MOG play queue will instantly begin playing so users can pick up listening wherever they left off.

According to Ford Motor Company, MOG can be controlled with voice commands and in-dash controls, allowing drivers to easily personalize their listening experience in a range of 2012 model Ford Motor Company vehicles. Ford drivers will have immediate access to their fav

orite songs and downloads via the AppLink interface along with access to custom radio channels that can be easily “tuned” by using the traditional tune knob on the in-dash interface.

As major automakers took the stage one after the other at CES, it wasn’t just their sweeping vehicle connectivity plans that made them sound like a broken record. It was the constant reference to Pandora.

The Internet radio company, led by founder Tim Westergren, will offer its services through smartphones integrated into infotainment designs from Ford, Toyota, BMW and several other car companies.

Westergren still remembers talks several years ago with the automakers gaining “no momentum,” when the focus was all on spiffy navigation technology.

But then smartphones such as the iPhone emerged and the market for Pandora “just went berserk” and the audience doubled, he said at the electronics show in Las Vegas. The company’s music platform is now accessible from more than 200 devices.

Once users started plugging various gadgets into their vehicle auxiliary jacks, automakers finally perked up and took notice.

“The phones changed the whole equation,” Westergren said, sitting in a Ford Mustang, which will access Pandora through the AppLink feature. “Now, if you want to be a radio service, that’s half the market. It feels like we’ve reached critical mass.”

Catering to customized radio listeners as they drive is now a “huge priority” for Pandora, where “a quarter of the staff is chasing cars right now,” he said.

“We’re kind of in execution mode right now,” Westergren said. “We want to be in every single car on every single phone.”

Well, maybe every car but, Westergren himself listens to his favorite Ben Folds channel on his iPhone and iPad while taking public transportation.

Looking forward, he said he might consider taking the company public.

“We’ve been through a long road to get here,” he said. “This company should have been dead long ago. But now I can be more ambitious about what we can accomplish. It’s surreal.”