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The British Gymnastics Association – a social marketing intervention project
The British Gymnastics Association promotes, encourages and facilitates gymnastic activities for everyone, irrespective of their personal or social circumstances. ‘Love to Move’ – dementia-friendly
Most recently the BGA has launched their ‘Love to Move’ social marketing campaign, aimed at a very different kind of target group – those with dementia and other cognitive disorders. Transforming lives and giving older people increased independenceLove to Move is refreshingly different.
Recognising that dementia is progressive, and that exercise is hugely important to the condition, Love to Move is a seated gymnastics programme that has the power to transform thousands of lives, while being incredible fun.
It’s ultimately designed to keep dementia sufferers mobile, healthy and to give back a bit of normality and independence. Not just about exercising
Love to Move is not just about exercise and increasing mobility…

A shift away from responsive treatment, in favour of preventive measures
Whatever your opinion is on the state of the NHS, you have to admit, in the wake of increasing pressures, they do cope - just about!
Surely anything that attempts ease the health burden, and the escalating costs associated with it, has to be welcomed. Can social marketing help?
Social marketing is a technique that is part of the NHS’s wider healthcare strategy. It’s designed to tackle a range of health behaviours at an early stage, before it develops into a health problem that needs costly and sometimes unavoidable treatment.
Why? By encouraging people to be more aware of how their existing health behaviour can influence their future state of health and sense of wellbeing, the NHS and its healthcare partners hope to make better use of available resources, funding and manpower.
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