5.29.2008

For What It's Worth - Kieffe & Sons Website Update

This statement is provided in response to reaction prompted by a radio commercial that Kieffe & Sons Ford recently ran referring to issues of God in our schools and on our money.

"For 15 years, Kieffe and Sons Ford has run ad campaigns that focus on current events. We have chosen to do this rather than presenting typical car sales ads. We do this through an agency that develops the material and sends us a package of commercials to review. From this, we select commercials that we distribute to area radio stations. Frequently we emphasize humor and patriotic themes, as we are located adjacent to two military bases. Public response over these 15 years has been hugely positive, often eliciting calls and visits from appreciative individuals. Regrettably, the commercial that has prompted the current objection to religious sentiment ("Under God", "In We Trust") was not closely reviewed by our dealership before it went live. The commercial has been replaced. We apologize to all who were offended. It is Kieffe and Sons' intention to support America and the freedoms that make this country great."

Rick Kieffe, President

"Frequently we emphasize humor and patriotic themes." So, what theme were they emphasizing with the "sit down and shut up" ad? Humor? Patriotism? Or maybe they decided the time was ripe to pull the old "Buy a Car from an Asshole" theme out of their bag of tricks.