Edward William Bok (18631930). The Americanization of Edward Bok. 1921.

Page 79

with its publication office in New York. But, though a great deal of money was spent on the new magazine, it did not succeed. Mr. Bush sold his interest in the periodical, which, once more changing its name, became The Cosmopolitan Magazine. Since then it has passed through the hands of several owners, but the name has remained the same. Before Mr. Bush sold The American Magazine he had urged Edward to come back to it as its editor, with promise of financial support; but the young man felt instinctively that his return would not be wise. The magazine had been The Cosmopolitan only a short time when the new owners, Mr. Paul J. Slicht and Mr. E. D. Walker, also solicited the previous editor to accept reappointment. But Edward, feeling that his baby had been rechristened too often for him to father it again, declined the proposition. He had not heard the last of it, however, for, by a curious coincidence, its subsequent owner, entirely ignorant of Edwards previous association with the magazine, invited him to connect himself with it. Thus three times could Edward Bok have returned to the magazine for whose creation he was responsible.

Edward was now without editorial cares; but he had already, even before disposing of the magazine, embarked on another line of endeavor. In sending to a number of newspapers the advance sheets of a particularly striking feature in one of his numbers of The Brooklyn Magazine, it occurred to him that he was furnishing a good deal of valuable material to these papers without cost. It is true his magazine was receiving the advertising value of editorial comment; but the boy wondered