Violante Placido for L'Oréal

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Violante Placido is the new face of L’Orèal Paris: she has followed in her father's footsteps, who is the director and actor Michele Placido, she's a young talent of the Italian cinema, Violante will be the new face of the French Maison.

For the 36 years old actress, twice nominated for the Nastro d’Argento and the David di Donatello, this is a great honor because "All the faces chosen over the years by L’Oréal have a great personality and charisma."

The brand manager, Stéphane Grenier, defined her the perfect brand ambassador. Her innocent and seductive beauty at the same time, but also the eclectic personality, strong and determined are the qualities that make her the perfect model of a modern girl. For the actress, who began her career starring in the movie "Jack Frusciante è uscito dal gruppo" and who has made it in 2010 to Hollywood with "The American" where she starred opposite George Clooney, "It is a pleasure to be part of the L’Oréal Paris family, a brand that I feel close because it is accessible and responsive to the needs of all women."

The real satisfaction about the ad campaign? "To be able to say: because you're worth it. It's an important statement, which has encouraged women for more than 40 years to believe in themselves. It's a universal message, a positive one and we should repeat it often: it's good for self-esteem."