Search form

Search form

Research which shows that consumers are focused more on the iPhone's features than its Apple moniker proves that branding means little if the product isn't a good one, according to Marc E. Babej and Tim Pollak, partners at Reason Inc. "Great brands ... are the result of compelling products and services," they write. "The exception -- a few image-driven categories such as beer, liquor or fashion -- only proves the rule."

Related Summaries

Research which shows that consumers are focused more on the iPhone's features than its Apple moniker proves that branding means little if the product isn't a good one, according to Marc E. Babej and Tim Pollak, partners at Reason Inc. "Great brands ... are the result of compelling products and services," they write. "The exception -- a few image-driven categories such as beer, liquor or fashion -- only proves the rule."

The 2007 upfront -- depending on the success of The CW, the only broadcast-TV network still in negotiations -- could total as much as $9.3 billion, vs. last year's $9 billion tally, according to this article.

Research which shows that consumers are focused more on the iPhone's features than its Apple moniker proves that branding means little if the product isn't a good one, according to Marc E. Babej and Tim Pollak, partners at Reason Inc. "Great brands ... are the result of compelling products and services," they write. "The exception -- a few image-driven categories such as beer, liquor or fashion -- only proves the rule."