About

It’s highly likely that you are visiting because of one of the following reasons:
- on the lookout for a place to do really great work,
- in search of an agency to help grow your business or protect your good name,
- a competitor, wondering what we’re up to,
- or maybe the mom of one of our staff.
Whatever brings you to this page, we would love to answer your questions in person. Until then, here’s some of what you’ll want to know. . .
We recently announced plans to grow our business through one of the largest-ever mergers in the public relations industry, combining operations with Pleon, Europe’s largest strategic communications consultancy. As a result, we’ve strengthened our position as one of the world’s largest and most geographically diverse public relations agencies and Europe’s leading public relations agency, with more than 45 offices and affiliates in over 25 countries across the Continent.
We work for global clients, UK clients and very local clients. We’re seasoned communicators with backgrounds in journalism, marketing, science, the arts and prison (long story) among many other pertinent areas. We also have some of the best accountants, HR people, IT specialists and caterers helping us around the clock.
Most of our clients are leaders in their fields – healthcare, cosmetics, domestic goods, civil society, technology, food and beverage, professional services, and entertainment. The few that are not are striving to be, and we’re doing our best to help them get to the top.
Have a question for us? Send it to greatpeople@ketchum.com, and we’ll answer as best as we can.

Breaking In To PR

Friend and London colleague Saska Graville offers great advice in the article below to those looking to get ahead in the media business (or business in general): find role models who are authentic, confident and nice. And with good taste in shoes.

For a lot of aspiring PR consultants, though, the challenge is getting a foot in the door in the first place.

Here's what I suggest when the questions comes up when speaking to students (and it always comes up when speaking to students):

Make something social. A blog, a themed Instagram feed, a pod cast, an attentive Twitter account. Doesn't have to be on PR - in fact it can be on anything that interests you (check out this fashion blog from a woman who's now one of our US summer fellows: http://www.thefashionspeak.com/) - anything that shows you're willing to wade out into the social media waters.

Listen, connect and engage. Want to work in an agency or for a particular company? Follow their social channels, find out what they're talking about and contribute to the conversation.

Get out there and introduce yourself/your work. Find professionals online you respect and when you've got something your proud of and that relates to their work (even tangentially) - a class project, your final dissertation, some research - send it over for any feedback they're willing to provide. Some won't bother to reply, but many will - and they're not likely to find your work on their own.

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All of the outstanding women I met over the years, share a few key traits. They are authentic, connecting brilliantly with those around them by being themselves – and by being nice. They’re confident about their fields of expertise, not falling victim to the insidious ‘imposter syndrome’ that afflicts many women (disclaimer: it still gets me sometimes). They leave their egos at the door, always acknowledging the teamwork behind their success. They’re tough without being shouty, direct without being confrontational, and always empathetic. A lot of them were also very funny and wore great shoes.