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17.
#1: Local Community
Roll Out Press Release Campaign
Generate national awareness of ADMSP and its main goal among the local community of North Beach,
Miami Beach, Miami, Miami-Dade County, Broward County, Palm Beach County and Florida through local
media and its general local readership.
Generate national awareness of ADMSP and its main goal among the local cultural community, through
prestigious local media and its readership of artists, collectors, curators, gallery directors, museum
directors, arts patrons, and art enthusiasts.
Position ADMSP as the most unique leisure, educational and cultural local destination.
Position ADMSP as the one art destination for viewing established sculptures from the 18th, 19th, and
20th centuries in Miami Beach in the world.
Present the Altos del Mar Sculpture Park!s co-chairmen, President/CEO, Fundraisers, Curator, Donors as
visionaries and passionate champions of sculpture.
Establish ADMSP and its sculpture installations as a desirable and obligatory destination in today!s local
contemporary arts scene.
Afﬁrm the City of Miami Beach, its Mayor Matti Bower, and its civic leaders as passionate and visionary
champions of the arts for the City of Miami Beach, speciﬁcally North Beach.

18.
#2: The USA
Rollout Press Release Campaign
Generate national awareness of ADMSP and its main goal in the United States through prestigious
national media and its readership of artists, collectors, curators, gallery directors, museum directors, arts
patrons, and art enthusiasts.
Generate national awareness of ADMSP and its main goal among the cultural community in the United
States, through prestigious local media and its readership of artists, collectors, curators, gallery directors,
museum directors, arts patrons, and art enthusiasts.
Position ADMSP as the most unique leisure, educational and cultural destination in Miami Beach, Florida.
Position ADMSP as the one art destination for viewing established sculptures from the 18th, 19th, and
20th centuries in Miami Beach in the world.
Present the Altos del Mar Sculpture Park!s co-chairmen, President/CEO, Fundraisers, Curator, Donors as
visionaries and passionate champions of sculpture.
Establish ADMSP and its sculpture installations as a desirable and obligatory destination in today!s local
contemporary arts scene.
Afﬁrm the City of Miami Beach, its Mayor Matti Bower, and its civic leaders as passionate and visionary
champions of the arts for the City of Miami Beach, Florida.

19.
#3: ROW
Rollout Press Release Campaign
Generate international awareness of ADMSP and its main goal in the rest of the world through prestigious
international media and its readership of artists, collectors, curators, gallery directors, museum directors,
arts patrons, and art enthusiasts.
Generate international awareness of ADMSP and its main goal among the cultural community in the rest of
the world, through prestigious local media and its readership of artists, collectors, curators, gallery
directors, museum directors, arts patrons, and art enthusiasts.
Position ADMSP as the most unique leisure, educational and cultural destination in Miami Beach, Florida.
Position ADMSP as the one art destination for viewing established sculptures from the 18th, 19th, and
20th centuries in Miami Beach in the world.
Present the Altos del Mar Sculpture Park!s co-chairmen, President/CEO, Fundraisers, Curator, Donors as
visionaries and passionate champions of sculpture.
Establish ADMSP and its sculpture installations as a desirable and obligatory destination in today!s local
contemporary arts scene.
Afﬁrm the City of Miami Beach, its Mayor Matti Bower, and its civic leaders as passionate and visionary
champions of the arts for the City of Miami Beach, Florida.