WeTransfer & British Fashion Council Collaboration for LFW

During London Fashion Week, free file-sharing service, WeTransfer, will showcase the work of leading illustrator, Damien Cuypers, as part of a collaboration with the British Fashion Council. From global iconic fashion houses Burberry Prorsum to Mathew Williamson, WeTransfer will showcase a unique view of the major shows, brought to life through Cuyper’s vibrant illustrative style.

“WeTransfer is an integral platform for anyone working in a fast paced creative industry so it’s fantastic that while users all over the world are sharing files we will be able to share a slice of the London Fashion Week action, uniquely captured by Cuyper’s distinctive and energetic sketches”. - Caroline Rush, Chief Executive, British Fashion Council

London Fashion Week is Britain’s biggest biannual showcase of womenswear attracting over 5,000 visitors, including press and buyers from over 50 countries. The five day event will include over 80 catwalk shows and presentations from some of the brightest names in the fashion industry and will also showcase 150 emerging and established ready-to-wear collections at the Designer Showrooms.

Nalden, co-founder of WeTransfer comments: “Partnering with and supporting the creative industries has always been our thing so it’s amazing to kick off London Fashion Week with the British Fashion Council. We have worked to showcase designers, musicians and fine artists and we know that WeTransfer is equally popular within the fashion industry which is why this partnership makes so much sense. Damien’s style of illustration aligns perfectly with the design and feel of our service. His drawings will make our curated user experience even better and bring a unique view of London Fashion Week to our global audience.”