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Two sizes. Five finishes.With iPhone 7 and iPhone 7 Plus, we're introducing a beautiful black with a matt finish and a deep, high-gloss jet black. Both the 4.7-inch and 5.5-inch models -- constructed with incredibly strong 7000 Series aluminium -- are also available in our signature silver, gold and rose gold finishes.

New 7MP front-facing camera. Love your selfieThe FaceTime HD camera is not only higher resolution, it also uses wide colour capture. So now you can take sharper and more vibrant selfies. Worried about lighting? The Retina Flash matches the ambient light for a shot with natural-looking skin tones. Hello, gorgeous.

More brains behind the camera. Smarter ISP.Why is the camera on iPhone 7 so advanced? It has an improved Apple-designed image signal processor built into the A10 Fusion chip. When you take a photo or video, the ISP powers over 100 billion operations and even uses machine learning to make your images look amazing. Other improvements include faster focus, and improved local tone mapping and white balance.

Photos for iOS. Bringing all your memories into focus.You've never experienced your photos quite like this. The Photos app offers tools that let you find, share and remaster your photos in entirely new ways. And the Memories feature uses advanced search technology to sort your photos into albums and movies for you to enjoy -- without putting in any work.

Two cameras that shoot as one.iPhone 7 Plus doesn't have just one entirely new camera system -- it has two. The same 12MP wide-angle camera that's on iPhone 7 works with a 12MP telephoto camera that can get even closer. That means you can get higher-quality zoom from further away. And with an all-new depth-of-field effect (coming soon), portrait shots will look better than ever. Say hello to the world's best photo op.

Zoom into the future.Thanks to the dual-camera system and breakthrough ISP technology on iPhone 7 Plus, you can now get super-sharp close-up photos and videos with optical zoom at 2x. And you can get even closer with improved digital zoom that lets you shoot at up to 10x for photos and 6x for video.

Depth-of-field effect.Depth of field allows you to keep faces sharp while creating a blurred effect in the background. When you take a shot with iPhone 7 Plus, the dual-camera system uses both cameras and advanced machine learning to make your subject sharp while creating the same out-of-focus blur in the background -- known as the bokeh effect -- previously reserved for DSLR cameras. So no matter what's behind your subject, it's easy to create a great portrait.

The brightest, most colourful iPhone display yet.Almost everything you experience with your iPhone comes to life on its display. It's where you look at the photos, messages, news and countless other things that make up your day. The iPhone 7 display uses the same colour space as the digital cinema industry, so what you see will be noticeably more brilliant and vibrant. Because we all deserve a bit more brightness in our day.

More colours. More true to life.With a new, wide colour gamut, the Retina HD display is able to deliver cinema-standard colours -- and our best colour management to date. More shades of the colour spectrum can be used to create an image, meaning that what you see on the screen is a truer representation of the world. So whether you're checking out photos of that perfect dress or Live Photos you took in the Caribbean, the colours will be so accurate, it will look like you're there.

3D Touch. Now even handier.When you use 3D Touch, your iPhone responds with subtle taps. So not only will you see what a press can do -- you'll feel it. The new Retina HD display on iPhone 7 deeply integrates 3D Touch throughout iOS. Now you can interact with Messages, Calendar, Mail and other apps in a more powerful, more responsive way.

The most powerful chip ever in an iPhone.iPhone 7 is supercharged by the most powerful chip ever in an iPhone. It's not just faster than any before -- it's also more efficient. That's because the A10 Fusion chip uses an all-new architecture that enables faster processing when you need it, and the ability to use even less power when you don't. And with the longest battery life ever in an iPhone, you can work at twice the speed of iPhone 6 and still enjoy more time between charges.

Faster and more efficient.With an all-new four-core design, the A10 Fusion chip's CPU has two high-performance cores and two high-efficiency cores. The high-performance cores can run at up to 2x the speed of iPhone 6, while the high-efficiency cores are capable of running at just one fifth the power of the high-performance cores. That means you get the best performance and efficiency when you need it.

Longest battery life ever in an iPhone.With the A10 Fusion chip, this year you'll get more time between charges than ever before. Take advantage of up to two more hours on iPhone 7 and one more hour on iPhone 7 Plus than the previous generation.

Double the capacity up to 256GB.iPhone 7 doubles the capacity of iPhone 6s across the line to 32GB, 128GB and 256GB. So bring on the apps. Bring on the videos. iPhone 7 can take it. Literally.

iPhone. Now in stereo.For the first time, iPhone comes with stereo speakers, delivering two times the audio output of iPhone 6s and increased dynamic range. So whether you're listening to music, watching videos or making speakerphone calls, iPhone 7 lets you crank it up. Way, way up.

Faster 4G LTE with the best worldwide roaming.iPhone 7 features 4G LTE Advanced, with speeds up to 450 Mbps for data downloads -- over 50 per cent faster than iPhone 6s and three times faster than iPhone 6.6 And thanks to even more LTE bands, you'll have the best worldwide roaming available in a smartphone. Happy travels.

Crystal-clear VoLTE and Wi-Fi calls.iPhone 7 supports Voice over LTE -- high-quality wideband calls that make your conversations sound as crisp and clear as if you were face to face. When you're unable to get mobile service, Wi-Fi calling provides an easy way to make and receive calls over a Wi-Fi connection. And now both are supported on even more carriers around the world.

Answer calls on apps like Facebook Messenger and more.No matter where your call comes from, iPhone 7 can answer it just like a standard call. You can even access your contacts and use call waiting.

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