Fight The Filth,A Mumbai Mirror- BMC Initiative

By Kimberly Rowe , Mumbai,Student Reporter : Fight The Filth is Mumbai City’s biggest ever clean-up drive, launched by Mumbai Mirror and BMC who were left devastated when they realized how Mumbai, the financial capital of the country, was rapidly being turned into a dumping ground. Mumbai Mirror strongly felt that a city teeming with the world’s most talented, beautiful and charismatic people deserved to be free of litter. However, it is not enough to blame the civic bodies as, even we, citizens have an important role to play in our everyday life and activities. To support the initiative, seven colleges from across the city, namely- H R College (Churchgate), Kirti College (Dadar), Khalsa College (Matunga), National College (Bandra), Mithibai College (Juhu), Tolani College (Andheri E) and VESIT (Chembur) – participated in the campaign, with each institute having a team of approximately 10 students. All these students along with residents of the neighborhood pledged to “Fight The Filth” for their beloved city, Mumbai. Even the BMC offered its help toward the project. it provided the ground staff for the clean-up drive and supported the students in the awareness drives.

The plan involved-1) Each college adopting an area near its campus and looking after its cleanliness for three months.2) The colleges looking after the physical cleanliness of the adopted area with the help of the BMC, which helps lift garbage.3) Creating awareness against littering and encouraging housing societies to segregate garbage and build compost pits.

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The last point being the most important as, to get a healthy environment “we” need to change our minds first and then in turn change the minds of the citizens.If Mumbai can “Fight The Filth”, why not India?

Comments 4

Hi Jinal!The Mumbai Mirror announces the venue, date and time of every clean-up drive they organize. You could probably just go through it everyday and find out. Otherwise, why not you with your group try to change the minds of people and clean up as much as possible? It will still support a great cause!Nice to hear from you and i hope Young Sevaks go a long way!Regards,Kimberly Rowe

Hi Jinal!The Mumbai Mirror announces the date, venue and time for every clean-up drive they organize. Perhaps, a glance through it will tell you what you need to do and when. Even if it’s not possible that way, you can always go ahead on your own along with your team and persuade people to change their minds and clean-up as much as possible. It’ll still serve a great cause!Nice to hear from you and i hope Young Sevaks go a long way in helping our environment!Regards,Kimberly Rowe

hey..im a student of sir jj college of architecture , dn road. as soon as u enter my college the first thing you get to see is is a huge bmc garbage bin … that bcos this place was once the dumping ground of dat locality..bt nw the area cums under the college premises.. n al d garbage is dumped in d college premises which is very annoying and intollerable.. the college is very reputed n the building is a world heritage site , so many tourist cum in … n this gives a very bad impression.. we want to sumthing to stop dis…so pls help…