Apple's iPhone X will Return an Estimated 64% Gross Margin

"You'd expect there to be a high price to pay for a lovely phone like the iPhone X. Unfortunately for consumers, in the end it's likely to be more than the $1,000 they've already invested", said Jason Siciliano, global creative director at Square Trade in a press release. "With the iPhone X, that is no longer the case", according to the New York Times. When he repeatedly hit the iPhone X with the hammer, its display quickly started to shatter further, suggesting that the iPhone X would still be vulnerable to cracking if dropped on a hard surface.

Apple has published a new support document for the iPhone X that explains some of the benefits and risks associated with its new Super Retina display.

That design leaves more room for the two battery cells that give the iPhone X a small edge on the iPhone 8 Plus despite coming in a much smaller footprint.

In a statement, Jason Siciliano, vice president and global creative director at SquareTrade said "Despite Apple's claims that their glass is the most durable ever in a smartphone, the iPhoneX is the most breakable iPhone we've ever tested". His latest victim: the iPhone X.

The folks over at protection plan company SquareTrade put the smartphone's durability to the test, and well - the results do not warrant the $1,000 price tag. On the first face-down drop, the firm saw the glass front shatter, the display become unresponsive, and Face ID stopped working. In the second drop, the phone fell directly on its front face.

Dunk Test: The iPhone X faired similar to the iPhone 8 and 8 Plus models, surviving 30 minutes under five feet of water with some audio muffling during playback. Particularly when it lands upside down, the wary anticipation of checking the screen for cracks is enough to make you wish you and your expensive technology had never been born. Or in other words, if you crack the back of your iPhone X it will cost $549 for Apple to fix it.

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