Sessions 6

WAN-IFRA

Gazeta do Povo's bold move to a mobile-subscription model

Location:

Argentina Hall

Brazil has produced one of the first cases in Latin America in which a newspaper pivots completly from a traditional print-and-advertising-centered model to a mobile-subscription centered model. “We left print because we believe that good journalism does not require a printed platform and the business model based on suscriptions is the future, not advertising”, Leonardo Mendes, Editorial Director of Gazeta do Povo explained to us on a recent interview.