Moto E revealed

Here in London Motorola have just announced this, the Moto E. Dubbed the “featurephone killer” by some, it’s everything we expected – a well-built, cheap smartphone…

Made to Last. Priced for All

Powered by Android 4.4.2, KitKat, the E also has a 4.3” display with 256ppi. You can also expect a 1980 mAh battery and some colourful interchangeable rear panels, which Motorola are calling “Shells”. There’s 20 colours and designs to choose from.

The Moto is powered by a Qualcomm Snapdragon 200 dual-core CPU and 1GB RAM. It also has a 5 megapixel camera, an FM radio and microSD card slot, plus you will be able to get it very cheap indeed. Motorola will be offering up the handset for a mere $129 on Motorola.com with no contract, that translates to £89 here in the UK.

Update – O2 are carrying the Moto E for £79.99 and it will be in stores in the next few days.

Motorola was the first company to bring consumers the cellular phone, the flip phoneand a really, really thin feature phone. Now we want to radically transform the mobile industry once again by making quality smartphones that can do great things available to practically everyone.

Nine months ago we launched the Moto franchise and flagship Moto X, which brought new value to smartphone buyers through exclusive experiences like Touchless Control and Moto Maker, and the fastest software upgrades in the industry. Then we introducedMoto G, an exceptional phone at an exceptional price and now the best selling smartphone in Motorola history.

Now we’re pushing the boundaries of the value equation even further with Moto E, a new class of smartphone that’s fully loaded and fairly priced — a perfect combination for savvy shoppers and first-time smartphone buyers. Because smartphones haven’t always come at smart prices and we believe that people shouldn’t have to compromise on quality, style or experience.

The fact is, about 70% of mobile phone users in the world are still using feature phones that can’t unlock the full wonder of the mobile Internet, in many cases because they don’t think it’s worth the $337 for a smartphone

We believe it’s time the feature phone era came to an end and that quality smartphones are made accessible and affordable for all. Say hello to Moto E and join us in officially saying goodbye to the feature phone forever.

Moto E: Made to Last. Priced for All.

Built to last
Moto E has a high-resolution 4.3” display with 256ppi, the sharpest in its class. Everything from photos to videos to web pages comes to life in brilliant detail. Plus, Corning® Gorilla® Glass and a water-resistant splash guard help protect it for lasting durability.

Power to last
With a long-lasting 1980 mAh battery you can go all day without plugging in.1 So you can think about everything you want to do, not how much time you have to do it.

Software to last
Moto E runs Android™ 4.4.2, KitKat®, the latest version of the world’s most popular mobile platform. And with a guaranteed upgrade,2 you’ll know you’re always up to date with the best Android experience.

Style to last
Moto E features colorful interchangeable backs — called Motorola Shells — providing more than 20 color and design combinations to let you personalize the look of your phone.3

More features:

Powerful Qualcomm® Snapdragon™ 200 processor with dual-core CPU and 1GB RAM, all the power you need to multi-task without slowing down. 5MP rear-facing camera with Motorola’s streamlined camera interface; touch anywhere on the screen to take a shot, capture panoramic pictures or record video. microSD slot for up to 32GB of expandable memory to save photos, videos, music, movies and apps. Built-in FM radio — just tune in to listen to your favorite stations or pick up a new signal.

And the best part — it’s priced starting at just $129 on Motorola.com with no contract.

Moto E will be available in more than 40 countries through more than 80 carrier partners around the world over the next few weeks.

We’re also offering an upgraded version of our popular Moto G, featuring 4G LTE. Same great features now on the fastest networks where available, for just $219. The original Moto G continues to be available for $179 on Motorola.com without a contract and through local carriers in more than 40 countries worldwide.