Category Archives: Outbound Marketing

Email marketing campaigns are still the most used solutions when it comes to reaching your intended target. Open rates can increase by including compelling content, and click-throughs far outweigh social media.

What is email marketing?

Email marketing is the use of email to transmit a commercial campaign message, usually to a database list of email addresses of potential or current customers.

By sending emails, marketers build loyalty, trust, or brand awareness via email advertising, promotions and newsletters with the purpose of enhancing relationships to their current customers, encouraging customer loyalty and repeat business, or even keeping previous customers ‘in the loop’ in order to regain lost business.