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The SCC Brand

Our brand is more than our logo or seal. It’s our reputation. Our brand is the way we look, behave, and speak. It expresses the essence of this institution. It explains what we are all about.

When we live up to our brand—our promise—we give everyone we engage with a clear message of who we are and what we stand for.

A unified campus community with a consistent brand strengthens the college. A clear message and consistent visual identity reflect our diverse, but unified, organization. Each of us has a responsibility to ensure that the SCC brand and imagery are used appropriately by all.

The Style Guide

The SCC Style Guide is the foundation you need to begin to make those decisions. It reflects the thought process that went into creating the brand and provides guidelines for expressing the brand in alignment with the entire college.

Remember, guidelines cannot cover every possible combination of situations or elements. So in the case that a specific document or communication is not explicitly outlined in this style guide, use your best judgment.

Style Guide [PDF]

This is a 35-page printable version of the Style Guide.

Click image to download the SCC Style Guide PDF.

Our Logo

The logo visually references the historic and widely recognized architectural detail of the Rodda buildings on campus. It was designed to echo the architectural design of these and many other buildings on campus, which has become an iconic hallmark of the college. The logo symbolizes the foundation and gateway to higher education that SCC offers students in the region, and beyond. It has a traditional feel and exemplifies excellence—SCC’s tradition of excellence.