ATB is a privately owned company, trading since 1987. As an independent distributor we are entirely focused on original, best of breed brands, supplied exclusively through service-oriented independent retail partners.

Since 1995 we have also operated our own UK based R&D facility developing and patenting new cycling technology from high performance shock absorbers and tubing profiles to award winning folding bikes and World Championship winning suspension bikes. Much of the other development work we do feeds into our two own premium brands - Whyte and Mezzo.