2015 Vietnam trademark forum looks at connectivity

The 2015 Vietnam Trademark Forum opened in Ho Chi Minh City on April 17,
focusing on the theme of connecting national brands for improved
competitiveness.

Participants called on the
National Branding Programme to help in enhancing enterprise capacity of
building, marketing and protecting their brand names via practical
actions.

Several opinions proposed that domestic firms
should deliver post-sale services to every outlet and consumer rather
than relying on publicity campaigns.

Nguyen Hoang
Ngan, General Director of Binh Minh Plastics Jsc, urged Vietnamese
companies to fix weaknesses in resources to sustain their brands,
especially in the adoption of technological advances to catch up with
the ongoing international economic integration trend.

Last year, as many as 63 firms were honoured with the National Value
Awards for strong brands, an increase from 30 in 2008, deputy head of
the Ministry of Industry and Trade’s Trade Promotion Agency Do Kim Lang
said while presenting achievements of the National Branding Programmes
for the 2003-2014 period.

He also pledged branding
support for firms via training and counseling while developing brands
characteristic of each locality and region between now and 2020.-VNA