Category: Retail Industry

Google just made a move to rival Amazon by investing $0.55B in the Chinese online retailer, JD.COM (second largest chinese online retailer after Alibaba). Why is it interesting? Because its Advertising (Google) + Retail (JD.com) coming together to form a mutually beneficial partnership. Partnership Benefits for Google and JD.com This is how each party WINS: “Relevant” advertising of Products If Google know’s what JD.com customers like and buy, it can advertise relevant products to the mass population. Once the interest is …