Archive for the 'Coca Cola' Tag Under 'Jan Norman' Category

U.S. youngsters are projected to spend $211 billion this year, says market research firm Harris Interactive. And their favorites might be setting the consumer products agenda for years to come.

The 2012 Harris Poll Youth EquiTrend study asked more than 5,000 Americans from age 8 to 24 to rate hundreds of consumer brands. Click on the photo below for a slide show of 10 favorites:

"Youth of today have spending power and they also have loyalty to brands. Some of this comes from their parents, but they also make their own decisions," said Harris spokeswoman Regina A. Corso. "Brands who tap into this loyalty when a consumer is a tween, and nurture it through the teen years, will have an extremely loyal customer by the time the customer is a young adult. Companies need to remember that consumers do not magically appear at age 18."