RAB Research Archive

Responding to the devastating flooding that has hit South Carolina, Alpha Media is running PSAs, promos and social media posts in all 35 of its markets asking for donations to help the thousands of residents affected by this tragic, unprecedented weather event. Included among those impacted by the torrential rains are many Alpha employees and their families.

The American Red Cross is providing safe shelter and support across the Carolinas, opening 35 shelters in South and North Carolina – 30 in South Carolina alone. Some 400 Red Cross workers, 22 response vehicles and shelter supplies for 5,000 people have been mobilized for South Carolina.

Those wishing to help this effort can donate to Red Cross Disaster Relief by visiting redcross.org, or texting the word REDCROSS to 90999 to make a $10 donation.

“All of us here at Alpha Media are in shock and devastated by the loss our fellow Alpha family members are experiencing,” said Scott Mahalick, Alpha Media Executive VP of Programming. “Words cannot begin to describe what they are going through; it’s unbelievable. We are appreciative of the Red Cross and what they are doing and want to continue to ask everyone to help out any way they can by texting REDCROSS to 90999 or by helping run PSAs to support the efforts of the Red Cross.”

Source: RAB

The Radio Advertising Bureau is the not-for-profit trade association representing America's broadcast Radio industry. Our primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support.

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The Radio Advertising Bureau is the not-for-profit trade association representing America's broadcast Radio industry. Our primary objective is to drive revenue growth through advocacy, providing the tools and resources to help the industry attract new sales talent to the medium and enhance industry professionalism through training and support.