Walmart, Google and Amazon banking?

The study found that if their deposits had the same guarantees as traditional banks, Americans who would consider a non-traditional banking company as possible financial partners cited Amazon, Google and Walmart, among others.

The Center for the Digital Future’s study creates a portrait of Americans with contrasting views about their banking:

82 percent of customers are satisfied with their current banks but 46 percent of them would readily switch to another institution.

55 percent currently visit their brick-and-mortar branch in person at least monthly.

43 percent said they are likely to switch exclusively to online banking.

“We strongly believe banking is the next industry to be completely disrupted by digital change,” said Jeffrey Cole, director of the center. “Our research shows customers are far ahead of the banks in looking to the web and apps as their preferred banking methods.

“Banks are ill-prepared for the massive changes about to be brought by the entry of Amazon, Google and new fintech companies into their businesses.”