Abstract

It was in 1962 when activist Rachel Carson published 'Silent Spring' a book highlighting her concerns about pesticides and pollution of the environment, but it took 45 years before her call for change and environmental stewardship was recognised. For most companies sustainability means trying their hand at recycling but what companies fail to see is the benefits that lie in running an environmentally friendly business. 'Green Business' isn't just a trend but one part of the 'triple bottom line'. Sustainability is also about the environment and the direction that consumers are going and what they are beginning to demand and expect from their suppliers.