Texting 'Rocktober' has never been faster

With just two dozen games remaining in the 2010 Major League Baseball season, AT&T has just finished installing new cell phone technology at the ballpark at 20th and Blake to accommodate increasing demand for cellular phone and data usage. Colorado Rockies fans should notice an immediate difference with higher data transfer speeds and fewer dropped calls on the AT&T network.

"We have put in the equivalent of eight cell sites in a state of the art distributed antenna system connected to over 120 antenna locations throughout the ballpark," Colorado AT&T Network Manager Ken Malm said. "The goal here is to allow Rockies fans and AT&T customers to surf the web and send pictures and update their social media during the game while keeping in touch with their friends and family."

Malm says the real reason behind the upgrade was necessity, given the 40,000 to 50,000 fans drawn to LoDo during Rockies games, particularly during a playoff run when the stadium typically inches closer to selling out.

AT&T already has a similar tower in the Colorado Convention Center and the Pepsi Center, and the company is looking at expanding its technology to other facilities throughout the state.