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It's rainy, we love reality shows and we're in the middle of a really quite serious recession. It's just a bit rubbish here.

"As you would expect, the government is considering what options there may be and the process of looking into these and considering them is under way.

"The issue here is around dealing with potential damage to the UK labour market and potential scope for curbing immigration to that end. We are in the process of considering what we may be able to do. Clearly there is a European legal framework within which we have to operate."

He declined to give an estimate of how many Romanians and Bulgarians could come to the UK after the previous Labour administration significantly under-estimated numbers coming from countries like Poland in the last decade.

@channel4news My first pictures of a #British ad campaign to put off potential immigrants from Romania & Bulgaria will be the London riots.

It is unclear what the adverts, if they are ever made it to television, could feature - but Channel 4 News readers and viewers have sent in a few options to help the government out, in case they are struggling.