Taco Bell to begin serving breakfast

5:58 PM,
Feb. 24, 2014

Taco Bell will be entering the breakfast wars.

Written by

Bruce Horovitz
Gannett

The breakfast bell is about to ring at a most unlikely place: Taco Bell.

The Mexican fast-food chain, best-known for its low-budget tacos and burritos, on Monday announced plans to roll out an unconventional breakfast menu nationally beginning March 27.

The chain is champing at the bit for its share of the $50 billion limited-service breakfast business. Taco Bell's share of that breakfast market could be $700 million, estimates restaurant consulting firm Technomic. ...