By the ancient world’s tradition, it was on July 21, 356 — the night of Alexander the Great‘s birth* — that a theretofore forgettable man set fire to the wooden rafters of the Temple of Artemis in Ephesus.

Situated on the Hellenized coast of Asia Minor, near present-day Selcuk, Turkey, Ephesus was one of the great cities of the Mediterranean. It counted Artemis (Diana) its patron deity, and gloried in a jaw-dropping marble temple, bankrolled two centuries before by the Lydian king Croesus, that would have nearly covered a modern football pitch. Ephesians took their Artemis seriously: 400-plus years later, St. Paul would barely escape lynching at the hands of enraged Artemis devotees when he proselytized there.

What a horror it must have been for 4th century BCE Ephesians to awake this day to the destruction of their city’s own sacred pride.

Even more shockingly, the temple’s destroyer made no effort to conceal himself. He openly boasted of his act, and of the horrifying reason for it: merely to exalt his obscure name with the luster of infamy.

Ephesus not only put this man to death, but passed a damnatio memoriae upon him, forbidding any mention of his name, in order to deny him his victory.

But the the historian Theopompus, who was not Ephesian, cheated the city of its sentence by recording it: Herostratus. It’s a word that has become a metonym in many languages and an allegory in many books for any villain impelled to his wickedness by the allure of celebrity.

We have no specific date for Herotratus’s execution. But we do have his last tortured victory. We do have his name.

The Ephesians in time rebuilt the magnificent temple, bigger and more awe-inspiring than before. It stood some 600 years more until the Goths sacked it in 268 AD, long enough to secure its place among the Seven Wonders of the Ancient World.

“I have set eyes on the wall of lofty Babylon on which is a road for chariots, and the statue of Zeus by the Alpheus, and the hanging gardens, and the colossus of the Sun, and the huge labour of the high pyramids, and the vast tomb of Mausolus,” wrote Antipater of Sidon of the reconstructed, post-Herostratus temple. “But when I saw the house of Artemis that mounted to the clouds, those other marvels lost their brilliancy, and I said, ‘Lo, apart from Olympus, the Sun never looked on aught so grand.'”