email marketing

Ever since we launched our Google Analytics integration, eRetailers have been eating it up, and sharing all kinds of great ROI stories with us. One that really caught my attention was APMEX (American Precious Metals Exchange), and how their email campaign got them $157,000 in sales. Wow. And here’s another case study, from NavySeals.com. One …

Web designers and developers: ever help a client with an email marketing project, then started to get this weird, uneasy feeling in your stomach that maybe—just maybe—you were helping your client spam? You were probably more concerned about your karma, but did you know it can also hurt your client’s email reputation (and potentially yours?). …

Returnpath posted a link to this neat email coupon idea from Bath & Body Works. Email coupons are far from revolutionary, but the thing I like about this one is that they host their coupon image on their server, and then swap it with an "Expired" image whenever the expiration hits. That way, nobody can …

Our in-house Mac-freak and iPhone lover Mark Armstrong was interviewed in this very informative article over at MarketingSherpa: Special Report: iPhones & Email Marketing – 10 Pros & Cons The article starts with "It’s clear that the iPhone is more than a fad. In a little more than six months, 3.7 million Americans and around …

Here’s a nice writeup on how Youth Ministry Exchange uses MailChimp: Article: "The Newsletter is Out" I like it because it shows the human side of sending a newsletter. It’s not all about buttons and features and technology. Sometimes, you have to get your wife involved…