Google today launched Keep, an app that allows you to save things, clip stuff from the web, hoard notes and what not and put them all onto your Google Drive. Yup, you guessed it — it is an imitation to Evernote and many other such applications. It is a good thing that Google has decided to compete with the likes of Evernote — it validates their market.

It might actually be good, or even better than Evernote. But I still won’t use Keep. You know why? Google Reader.

I don’t know if I’d go so far myself, even though I am still very bitter about Reader being taken out behind the barn to be shot sunsetted. Evernote I have a clear relationship with and they are very open about their business model. They make an awesome product, and the more awesome it gets the more people use it and the bigger percent will upgrade to the “premium” version (I have premium until sometime in 2014 myself). Google Keep? Not so clear.

Regardless, it’s interesting to see the backlash against google after they nuked a still popular (to those who used it anyway) product. To be fair, 8 years is a long time to have anything running on the net. Other than this site of course :)