Cream soda hair is the latest Insta beauty trend

This is the shade you need for that California girl vibe

The hottest hair colour for summer 2018 is cream soda, an in-between blonde-brunette shade as seen on Gigi Hadid

From candyfloss pink to lavender, it seems every season needs a whimsical hair trend with a suitably-sweet nickname. And the latest one taking over your Instagram feed – dubbed ‘cream soda hair’ – is the perfect summer shade for those of us who naturally lighten up in the warmer months. Although the name sounds like it could be one of the candy-inspired tones that we’ve seen everywhere over the past few years, it actually refers to that golden shade of in-between blonde and brunette – think Gigi Hadid – and suits a wide range of skin and hair tones.

Gigi’s hair is the ultimate ‘cream soda’ shade

The term was coined by Los Angeles-based stylist Sunnie Brook, whose clients include Hailey Baldwin and America Ferrera. She told Refinery29 that it’s the colour everyone is asking her for right now, and described it as having “beige brown and warm gold tones to it”. The gold hues give that gorgeous “lit from within” look that we’re constantly trying to create with our foundations and highlighters.

Sunnie explained that he key to achieving a perfect cream soda lies in the in-between — not too cool and icy, yet not too deep. “The lighter accents give it a creamy good tone but the lowlights of a translucent (versus pigmented brown) ground the colour,” she says.

Other summer hair trends for 2018 look set to include the pipe braid – a clever twist on the French plait that looks super-cool while having the added bonus of disguising three-day-old festival hair, and that was all over Coachella, including on the likes of Victoria’s Secret model Romee Strijd.

And brides-to-be may want to check out the incredible pastel-toned, intricately braided rose-inspired hairstyle that is also all over Insta – despite it looking incredibly complicated, its creator has given a few tips on how you can recreate the look at home.