Another win for AMD and their non-standard product marketing

AMD, NVIDIA and Intel have all been going after business that you might never have associated with them in the past. Cellphones, high powered computing and system on a chip are all areas in which they are developing products and doing so successfully. AMD has a double win to announce this morning as they are not only going to be providing the silicon for the graphics on the PS4 but will also be providing the GPU. SemiAccurate goes into the details of what this chip ... or chips ... might be like as Sony has a history of designing very unique systems but have definitely soured on the Cell architecture.

"Yes, you heard that right, multiple sources have been telling SemiAccurate for some time that AMD won not just the GPU as many are suggesting, but the CPU as well. Sony will almost assuredly use an x86 CPU for the PS4, and after Cell in the PS3, can you really blame them? While this may point to a very Fusion/Llano-like architecture we hear that is only the beginning."

Console developers and Engineers knows that if they scale up the hardware
specs of the consoles now it will help game designers to increase the
graphic aspects of the games they are developing and make it more intense
and more visually appealing by adding a dual or quad core processor and
and a hi end video card, playing games in console will be more interesting
and engaging than before and soon Console games will now have the option
to adjust the visual quality of the games they are playing and that is
very very good and very beneficial for everyone.

Another thing is power conservation, what sense does it make to have a 7970 running on your PS4 to play a bluray or PixelJunk? Just use a fusion APU for the CPU, that way most things like casual titles and basic media functionality will run off the APU just fine at 1080/720 and when you have to play Gran Turismo 6, kick in the 7970 in Crossfire and burn rubber!!