9:00 am-10:15 am – 20. Where Ideas Come from and Where They Go – Stephen Doyle
While designing brands for Barnes & Noble, Martha Stewart and his alma mater Cooper Union, you’re likely to find Stephen Doyle using a handsaw and a glue gun to create a piece of type…or casting a clay sculpture in bronze to create a sign. By nights, he’s transformed into a maniacal sculptor working with books or even dollar bills.

Tracing his career through magazines, books and package design to film titles, wayfinding systems and environmental graphics, he’ll explain how this unique combination of mass market and poetry—along with a heavy dose of craftsmanship—continually fuels his creative fire.

Stephen: I’m successful because I’m “ambitious, naïve and selfish.”

The Six Senses of Design

A Sense of Appropriateness

Be cognizant of expectations and context.

Transportation Alternatives logo

GE ecology ad – LED light bulb

A Sense of Community

Choices that are responsible to the community

Cooper Union – geometric box kite – CU

Actually more interested in language and semiotics more than typography

Peter Pan had forgotten his shadow so he comes back through Wendy’s window – an example of existential semiotics

I don’t think you can own an idea. I don’t think ideas are original. Ideas are fluid, like water.

Intersection of air, fire and water

A Sense of Scale

LOGIC paper cutting – Thinking With My Fingers – a monument to lack of logic – lack of logic can sometimes lead to things logical

Sea Glass: The Carousel at the Battery – signs in the style of the perforation

Wrangling a client’s design project into a personal art project

Aquarium on Coney Island – shimmering tiles and bioluminescent

A Sense of Wonder

Bright objects hypnotize the mind

Nonsense

You never know where it’s going to go. Logic doesn’t go everywhere.

Book and dollar bill sculptures – cutting up a book and gluing lines into forms

A Sense of Purpose

Equate time that’s a little bit maniacal as value, because of this saying: time is money

Infrastructure – the story of civilization

Intelligence is nothing without delight.

Bonus: A Sense of Gratitude

Taking on jobs only if you can move the needle (meaning: manipulate the jobs you accept: Fun, Fame, Fortune). Take on a job that fulfills 2 of the 3.

10:45 am-12:00 pm – 25. The NEW Web Typography: Where The Sexy Is REPEAT – Jason Cranford Teague
2010 was a big year for web typography—new technologies came online that will forever change the way information appears on our browsers. And as the dust from these changes settles, a new style of web typography is emerging, one that reflects print origins, but also experiments with the unique strengths of online communication.

In this session, Jason Cranford Teague will review the latest technologies and share case studies that push the boundaries of type on the web. You’ll learn how to find, choose and use web fonts, and discover new inspiration for web type techniques. In all, you’ll learn how to expertly use new web typography to set your work apart from the rest.

2:00 pm-3:15 pm – 30. The Un-Guide to Creativity and Brainstorming – Chris Chapman
If you’re tired of having your ideas shot down, this session is for you. Disney Design Group’s Chris Chapman will explore the creative processes of some of the most innovative minds in history and show you how they found success.

Chris will explain how your creative mind works and give you the specific tools you need to break down the creative barriers imposed by clients, collaborators and even yourself. You’ll head home with loose guidelines to help you become a more efficient problem solver and brainstormer and—in the end—a stronger design thinker.

Line graph: A large segment of the “Creative Occurrence” line graph is an “invisible creative occurrence” and a smaller segment is a “measurable creative occurrence.” You need to give your creativity time to expand and breathe

Create the box: Fear, Knowledge (too much knowledge is incredibly damaging; don’t be an expert), Habit & Complacency (conformity, a blanket for people who can’t change), Assumption and Rules (break and bend the rules).

3:45 pm-5:00 pm – 31. Letter for a Living – Jessica Hische
Jessica Hische, letterer, illustrator and founder of Daily Drop Cap, will take you through the differences between lettering and type design and show you how to break into each industry. She’ll examine some of her own projects, as well as those of other lettering artists and illustrators, to show you the differences between these two seemingly related industries.

You’ll discover when type is more appropriate than lettering (and vice versa), and uncover the biggest differences when it comes to getting work, making work and getting paid in each of the two fields.