YouTube Has Influenced Purchase Decisions Among More Than Half Of Consumers

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Walker Sands
Fifty-three percent of consumers in the U.S. say videos on YouTube have influenced their purchase decisions at least once, according to a survey conducted by Walker Sands.

The public relations firm surveyed more than 1,000 U.S. consumers for the study.

Although YouTube appears to be a more significant sales driver than we previously thought, companies that are especially interested in using social media to interact with their customers shouldn't forget about other social networks.

Fifty-five percent of consumers said they have engaged with brands on Facebook, followed by 21% who have done so on Twitter, and 10% who have done so on Pinterest. (Walker Sands)

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