SearchCap: The Day In Search, February 11, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Showing Restaurant Menus In Card-Style Search Result
Google has started showing complete restaurant menus in its search results when a query specifically looks for menu information. We think Allie Brown was the first to spot this when she shared the results of a search for “jones brunch menu” on Twitter. For that query, Google begins the search results with a card-style answer […]

Google In Trouble Again Over Racist Search Suggestions In UK
Is Google Suggest (autocomplete) simply a mirror held up to society; or is it a product that needs to be censored and regulated to protect us from potentially offensive and objectionable content — even defamation? In the latest row over Google Suggest, the company has removed racist and other offensive autocomplete entries in the UK. […]

Bing Ads Updates Reporting Capabilities, Chiefly Conversion Performance Insights
Today, Bing Ads announced the roll out of several new updates to the reporting capabilities. For advertisers with conversion tracking enabled, this will likely be the most welcome change announced today. At long last, Bing Ads has introduced the full set of conversion fields to all Performance reports. Segmentation by common dimensions such as Device […]

How Agile Marketing Changes Your Link Building Process Forever
After a year of working in agile marketing, I can’t believe I ever used another process. Efficiency is increased. Morale is improved. Clients are happier. Links seem a little bit easier. Okay, the last one may be a bit of stretch — getting links is still hard. But the process of link building when you’re […]

Want To Speak @ SMX London? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX London 2014. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also […]

Live @ SMX West: Social Meets Search – Where Are We Now, Where Are We Going?
All savvy marketers know that social media is now hugely important to the success of online marketing campaigns. But how exactly do search marketing and social media efforts interact and impact each other? Some studies of search engine ranking factors, such as the Searchmetrics 2013 SEO Ranking Factors and the Moz 2013 Search Ranking Factors […]