Strategies of value proposition on the Internet

The paper presents strategies of value proposition on the Internet. Author has distinguished and described strategies of efficiency, free values, complete customer solutions, unique values and value co-creation. These strategies are different from traditional strategies of value proposition, which refer values for customers to the level of price.

Kim, D., 2004. “Development of e-business models with different strategic positions and comparison of business performances with the models”, Proceedings of the Academy of Information and Management Sciences, Volume 8, Number 1, New Orleans