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Hype is only hype if you can't back it up

Illustration by Simon Jones.

Damien Lemon: "There’s a lot of so-called 'hypebeast' rappers that are popping right now and people feel a certain way about them. There are supposedly overrated comedians out there right now that people might feel a certain way about, but if they can deliver then it’s gotta be real. It’s only when you can't meet the challenge or you can't step up and deliver, then whatever you have is undeserved. If you can stand behind the hype then it’s not hype anymore, it’s just the real deal."