Thanks for including us in your article. One of the advantages to starting off providing social monitoring and analysis to financial firms was the emphasis on real-time accurate data. This approach/methodology is critical for analyzing unstructured data, like social media conversations.

A look at global technology acquisitions for the last few quarters shows the growing understanding of the importance of analytics. Companies that can effectively harness and make sense of the growing and increasingly diverse mass of data generated by social media platforms, video, etc. will be set up for success.

As social media matures, we're starting to see more ways that the data generated by social conversations matters. Do we follow what our people are talk about as much as what they're saying? The topics of social conversations can tell us a great deal about our organization. I saw a National Geographic story this month that touches on this very topic. http://bit.ly/wyFUwy

To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.

Is DevOps helping organizations reduce costs and time-to-market for software releases? What's getting in the way of DevOps adoption? Find out in this InformationWeek and Interop ITX infographic on the state of DevOps in 2017.

Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.