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Spoiled To Perfection is currently in post production of episode five, featuring Sonoma Brothers Distilling, a twin brother team creating artisan spirits in Sonoma County. Our crew arrived at their distillery in Windsor, CA, on an early Thursday morning to set up. Brothers, Chris and Brandon Matthies walked our host, Garret Martin, through the grain to glass process. The “grain to glass” concept was mentioned many times throughout the day. What does grain to glass mean? It’s often thrown around, but not always the case. Chris and Brandon’s distillery is a true grain to glass facility, and here’s why: Grain To Glass refers to the production process, but its’ philosophy is just as important to its definition. It’s an all in-house process, where the grains are milled, mashed, fermented and distilled in the distillery, then bottled, all onsite. There are […]

Design Agency: CF Napa Brand Design Creative Principal: David Schuemann Creative Director: Kevin Reeves Art Director: Antonio Rivera Project Type: Produced, Commercial Work Client: Sonoma Brothers Distilling Location: Windsor, CA USA Packaging Contents: Spirits Challenge: As twin brothers born and raised in Sonoma County, Chris and Brandon Matthies have dedicated their lives serving the community as a firefighter and a police officer. In 2012 the two launched Sonoma Brothers Distilling, an artisan distillery, focused on crafting handmade spirits in small batches. With their original packaging, the brothers realized some early success, but always felt the label fell short on communicating the brand story, and the quality craftsmanship that went into each bottle. Furthermore, as the craft spirits space became more competitive, they started receiving mixed reviews from distributors and consumers on their “look”. When they reached […]

Proud tradition of craftsmanship inspires a raft of small distilleries A certain spirit is taking hold in Sonoma County, one that the Matthies brothers have embraced. “We were both born and raised here, we both work here, so we wanted to incorporate that into our bottles,” says Chris Matthies, a Santa Rosa firefighter. Matthies and his twin brother, Brandon, a Santa Rosa police officer, founded Sonoma Bros. Distilling in 2012, and recently shipped their first batch of vodka. Bourbon is next, made between their policing and firefighting shifts. The twins and their company are just part of Sonoma County’s craft distillery boomlet. By this fall, the number of small distilleries operating in the county will have grown to nine from three in just a year. It’s easy to assume this is just an expansion of […]