Louis Vuitton has re-entered the perfume world, almost 90 years since its first fragrance and 70 years since its last. This month, the luxury goods giant launched Les Parfums de Louis Vuitton, a collection of seven fragrances. Each one is an eau de parfum that was created by Jacques Cavallier-Belletrud, a Firmenich nose who made Acqua di Gio, L’Eau d’Issey, and Lancome‘s Poeme.

Today, I’ll look at three of the new fragrances, Matière Noire, Turbulences, and Contre Moi. In the next post, I’ll cover Mille Feux and Dans La Peau. So, let’s get straight to it.