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I am indeed new to SEO (about 3 months). I was effectively forced to do my own SEO after having a website redesigned by a supposed professional. Being a little unsuspecting (and extremely rushed off my feet at the time), I got this company to do the redesign thinking that they would optimise my website (www.spiritconsulting.co.uk) as a matter of course.

Big assumption on my part! Not only was it not optimised, it was built with tables and missing key tags and not well enough designed in general and so on and so on. When it was uploaded, the traffic to the site (compared to the previous one I built myself) completely fell away.

I ended up taking it on myself and have slowly been building up my knowledge of SEO. There are some really great people out there who offer some great advice (conflicting on occasion which is not ideal and can be confusing).

So, to find a little gem of support like your checklist is a god send. The value to me is that it puts lot of information about seo in one place. I know that people will have their own views on what should and shouldn't appear in the checklist but even if newbies like me apply 75% of the advice, it'll make a positive difference.