“Everything we do, everything I do, will be to make sure that we bring the Lombardi Trophy home,” Ryan wrote. “I said it the week after we lost to the Steelers (in the AFC championship game) and I’ll say it every time I’m asked. … This team is soon to be Champs!”

The book is in a first-person, conversational style through which Ryan is at his uncensored best — with only a smattering of the cuss words that drew so much ire during the HBO’s “Hard Knocks” series last summer. While there are no stunning revelations — which would have been a surprise given all the media attention Ryan and the Jets have received — the sometimes-cocky coach delves deeper into some of the moments that helped shape his life, on and off the field.

Ryan dedicates the book to his father — “I grew up wanting to be Buddy Ryan” — and reveals that the elder Ryan was born in 1931 and not 1934 as most biographies say, because he fudged his age knowing “the NFL was already becoming known as a young man’s game” in 1968.

He also praises Bill Belichick, criticizes a few former Jets such as safety Kerry Rhodes, says he thought former first-round pick Vernon Gholston was “a phony” before he coached him, and tweaks the Giants.

“Some people like to say the Giants are the big brother team and the Jets are the little brother team. … I have news for you: We are the better team. We are the big brother.”

Ryan also says the Jets are going to be better than the Giants for the next 10 years.

“When people ask me what it’s like to share New York with the Giants, my response is always I am not sharing it with them – they are sharing it with me. … It seems clear that right now we are the better team and we are going to remain the better team for the next 10 years. Whether you like it or not, those are the facts and that’s what is going to happen.”

He goes into detail about how he has tried to transform the team in his image and gotten rid of players who didn’t fit. Rhodes, traded to Arizona last offseason, was one player he singled out, calling him selfish.

“He wouldn’t work, and he was a Hollywood type, flashy and needing attention,” Ryan wrote. “I don’t mind flashy, but your work ethic had better back it up.”

Ryan also said he dumped linebacker Eric Barton and tight end Chris Baker when he took the Jets job in 2009 because he was told by people in the organization that “they were negative guys” and “never respected the guys they played with.”

Gholston, who was released before the lockout, was also not a favorite of Ryan’s before he took over in New York after being the defensive coordinator in Baltimore. The former No. 6 overall pick was drafted by Eric Mangini in 2008.

“Truth be told, I didn’t like the kid coming out of college,” Ryan wrote. “He’s a good athlete and a smart guy, but I thought he was a phony.”

Ryan recalls having a conversation with Brett Favre, who had finished one season with the Jets, but chose to retire — again. New York drafted Mark Sanchez a few months later.

“I told him I’d be happy to have him come back,” he wrote. “Part of me really wanted to coach Favre and I think we would have been great with him.”

“I’m telling you right now, I had no idea about it,” he wrote. “Mike Westhoff, our special-teams coach, had no idea about it. I promise you that. I’d happily take a lie-detector test to prove it.”

He talks about “Hard Knocks,” and things he liked and disliked about the series, and said former coach Tony Dungy’s criticism of his language on the show “really upset me.”

Ryan also said New England wide receiver Wes Welker apologized to him for making foot jokes during a press conference before a playoff game in reference to foot-fetish reports allegedly involving Ryan and his wife, Michelle. Ryan doesn’t address the foot-fetish reports in the book.

After beating the Patriots to get to the AFC championship game, Ryan said Belichick praised him in the postgame handshake.

“He came up to me and said, ‘That was an unbelievable coaching job. You deserve it and I hope you win the whole thing.’ He really said that,” Ryan wrote. “And I could tell he was sincere.”

Ryan thanks several people in the acknowledgments, from Jets owner Woody Johnson to the fans, signing off with: “We’ve got a championship coming, and I can’t wait to celebrate with you!”

Are the Rex’s Jets the Giants’ “big brother”? Sound off in the comments below…

(TM and Copyright 2011 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2011 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)