CKE Press Release

For a limited time, guests can enjoy a free Hand-Scooped Strawberry Pop-Tarts Ice Cream Sandwich with the purchase of a Super Bacon Cheeseburger combo at participating locations

CARPINTERIA, Calif.--(BUSINESS WIRE)--Sometimes awesome things are made more awesome by adding ice cream.
Enter the new Hand-Scooped Strawberry Pop-Tarts®
Ice
Cream Sandwich from Carl’s Jr.®
Originally
tested in April in a few Southern California Carl’s Jr. locations, the
dessert item went viral with fan buzz on Twitter and Facebook, and went
mainstream on local news and late night TV. Due to this popular demand,
Carl’s Jr. proudly announces the Strawberry Pop-Tarts Ice Cream Sandwich
is available tomorrow at all Carl’s Jr. locations.

“It’s very rare when a new menu item that is being tested in a small
number of restaurants goes viral to the degree this one did, but that’s
exactly what happened with the new Hand-Scooped Strawberry Pop-Tarts Ice
Cream Sandwich,” said Brad Haley, chief marketing officer of Carl’s Jr.
“The idea of it just seemed to capture people’s imaginations and it’s
one of those things that just brings a smile to everyone’s face when
they hear about it, if not a downright swoon in some cases. So, really,
we had no choice but to make it available for all Carl’s Jr. customers
to enjoy.”

A sampling of the comments heard in the first weeks of product testing
include:

For a limited time, guests can receive a free Strawberry Pop-Tarts Ice
Cream Sandwich with the purchase of a Super Bacon Cheeseburger combo at
participating Carl’s Jr. restaurants. The dessert treat may also be
ordered separately for $1.49. Prices may vary by location.

Carl’s Jr.® is celebrating more than 70 years in the
quick-service industry. What began as a lone hot dog cart in Los
Angeles, Calif., in 1941 is today a wholly owned subsidiary of CKE
Restaurants Holdings, Inc. of Carpinteria, Calif. As of the end of the
first quarter of fiscal 2014, the company, through its subsidiaries, had
a total of 3,347 franchised or company-operated restaurants in 42 states
and 28 foreign countries and U.S. territories worldwide, including 1,391
Carl’s Jr. ® restaurants and 1,951 Hardee’s®
restaurants. For more information, or to find a Carl’s Jr. near you, go
to www.carlsjr.com.
Carl’s Jr. social media sites include www.facebook.com/carlsjr,
www.twitter.com/carlsjr
and www.youtube.com/carlsjr.