Dan Faggella sent me an email last month that essentially said, “Hey Nick, I’m a fan of the show. I have some expertise in email marketing, and I know many of your listeners are working to build their online presence and their email lists. Would it make sense to do an episode on some list building and email best practices?”

And then he added the kicker: “I’m making $50k/mo selling martial arts training videos right now, and I have other businesses as well…”

OK, I’m listening!

I love hearing from practitioners, and Dan really brings the goods and the energy in this call.

That martial arts business is ScienceofSkill.com, and one of his “other businesses” is CLVBoost.com, an email marketing and marketing automation agency.

I definitely learned some things, and I think you’ll take away some pretty juicy hacks and how-tos when it comes to building your list and what you do with subscribers after they sign up.

I really enjoyed this interview and found a lot of what Dan said to be spot on with email marketing. . . to the point of learning more about him and possible consulting. So I did a quick Google search of his name to find his company. . . This revealed a large amount of results from very upset “customers” about the “scamming” techniques used in his email marketing funnels.

This has me a bit concerned about consulting with him although I will implement some of the strategies he mentions in the podcast.

Any thoughts? I firmly believe money isn’t everything. If you get into scamming and hiding actual charges I think you are going down the wrong rode.

Whats your impression Nick? Would love to hear Dans thoughts on the negative comments as well.

Growing beyond the 50k/mo mark selling membership and DVD programs in a niche that isn’t used to direct response marketing gives you enemies. At least two of the forum posters are actually business competitors (they sell online courses, too), and they have good reason to shake down what we’ve built.