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What would happen if every month, for a year, a massive online community united to discover a set of uniquely-transformative, selfless qualities of being and spent 365-days bringing them to life? How might this affect not only their lives, but the lives of all those they touch along the way? Join lifestyle guru, author...and recovering attorney, Jonathan Fields, and a cast of thousands in search for the answer at TheBeingProject.com.

to reveal 12 deeply-inspirational and transformative qualities of being, one a month, to a massive online audience, motivate them to act on this information every single day for a year and then share the magic that unfolds with each other.

New York, NY (PRWEB)January 19, 2007

What do you get when you put 100,000 people in a room and tell them to play nice…every day…for a year? Recovering-attorney turned lifestyle guru, author and serial-entrepreneur, Jonathan Fields, aims to find out with the February 1, 2007 launch of TheBeingProject.com.

"The concept is simple," says Fields, speaking from his current post at the helm of top-rated Manhattan yoga center, Sonic Yoga, "to reveal 12 deeply-inspirational and transformative qualities of being, one a month, to a massive online audience, motivate them to act on this information every single day for a year and then share the magic that unfolds with each other." Joining the movement is as simple as entering your e-mail at http://www.thebeingproject.com and it costs nothing.

While Fields is keeping most of the monthly "Qualities of Optimal Being" secret for now, he reveals that certain fundamental concepts, like kindness and selfless action, are on the menu. But, he also assures there will be some surprises along the way that will challenge peoples' comfort zones "in a lighthearted, but boundary-expanding way." After all, this is the guy who brought the world Theta Flow Yoga, a near-illegal blend of movement, breath and trance-inducing 1970s psychoacoustic technology.

"It's like getting a year of free life-coaching from one of the country's leading lifestyle gurus and being able to connect with a ton of other people who are all on this amazing journey together…and it's free," says eager participant, Shelley Adelle, "Why wouldn't I do it?"

Indeed, as Adelle notes, beyond the intrigue and desire to join in what promises to be a fascinating study in global community-building and conscious-living, what's most surprising to visitors at the site is the price--it's completely free.

When asked why he's going to all this trouble, Fields' replies simply, "It's a Karma thing. There are so many people out there who are dissatisfied and caught up in things that aren't all that meaningful. This is a way to regain balance and perspective. My payback is seeing the impact not just on individual lives, but the world community." Indeed, this adventure seems to be a natural extension of Fields ceaseless to desire to change lives, evidenced by a string of successful lifestyle and marketing companies that include Sonic Yoga, Sedona Wellness Center, Vibe Creative, a forthcoming book due out in 2008 from Random House/Broadway Books imprint Morgan Road Books and a "secret" venture to be revealed later this year.

The Being Project gets officially underway on February 1, 2007, but anyone can join in and begin their "year of being" at any point. The entire program, complete with inspiring monthly eDossiers that introduce new "essential qualities, commentary and stories," is set up on a 12-month, time-release system, to accommodate individualized start and finish dates. And the online community and blog is open for all to enjoy, to find inspiration and motivation and discover tools, techniques, stories and more.