1. You sign up as a service provider.2. You set a budget that you're comfortable with. 3. Turn your ads on to reach customers in your area.

That’s the basics. But maybe you’re uneasy about spending money on your marketing...

Why Should I Pay To Bring Customers To My Website?

Spending money on your marketing might make you feel queasy.

Here’s the twist:

With Google’s Local Services, you only pay when customers call or message you.

All marketing methods (aka, ways to generate traffic) require an investment — either your time or your money.

Do you want to spend 6+ months of writing blog posts or hire a risky SEO company?

No. Those are time-intensive, risky marketing methods.

Local ads require an investment. But it’s easy to measure your return.

You know exactly what you’re getting. There’s no grey area.

You pay Google to get in front of potential customers — these customers come to your site — and based on your site’s design, it converts those visitors into leads, who call you or book your service online.

If your website is finely-tuned to turn visitors into leads (like what we guarantee with Convert) then you’re creating a cash-generating machine.

You pay for traffic, and your website turns that traffic into people who are reaching out to you for your services. The higher your website’s conversion rate, the higher your return on investment.

Yes, your website must be well-designed. Yes, you’ll have to close these interested customers.

But when you’re putting money into ads, your website is converting traffic into leads, and you're closing the leads — it’s like printing cash.

Once your conversion rate has increased, you're more profitable. It pays to sacrifice some of that profit into increasing your advertising bid prices—which can dramatically increase your number of customers. You can outbid your competitors and profitably dominate all the advertising space in your market.

-Karl Banks & Ben Jesson, Making Websites Win

Action Steps

First, you need to know how much traffic your website is generating.

You can have the best website in the world, but it doesn’t generate any traffic, it won’t do your business much good.

Use a free tool like Google Analytics to track how many sessions your website is getting.

If you’re reading this article, chances are you aren’t happy with how much traffic your site is generating. Give Local Services a try.

And if you’re not confident in your website’s ability to turn visitors into leads…