Active social media user penetration in selected Asia-Pacific 2018

Active social media user penetration in selected Asia-Pacific countries as of January 2018

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This statistic shows the active social media user penetration in selected Asia-Pacific countries as of January 2018. During that month, South Korea had the highest rate of active social media user penetration in Asia-Pacific, at 84 percent. This was followed closely by Singapore with 83 percent and Taiwan with 80 percent. In comparison, Japan had a penetration rate of 56 percent.
Social media in Asia – additional information

While South Korea, Singapore and Taiwan have the highest rate of social media penetration, the number of monthly active mobile social media users in Asia Pacific paint a very different picture. As of January 2018, China dominated the rest of Asia-Pacific in terms of absolute numbers, with 911 million users accessing online services via a mobile device for the month of January alone. This far surpasses the 230 million users in second-placed India. In comparison, for the same month, South Korea had 43.04 million social media users while Singapore had only 4.3 million. The most popular social network site in Asia in March 2013 was the California-based Facebook. It was the leading site in India, Indonesia, the Philippines, South Korea and Thailand. However in China the most popular social network was QZone with 598 million registered users in March 2013. QZone is a social networking site based in China and launched in 2005. Its services include instant messaging and video games including the popular League of Legends and World of Fantasy. The Japanese also appeared to resist the Facebook trend in favor of a local network with over 36 million of its social media users choosing LINE.

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This statistic shows the active social media user penetration in selected Asia-Pacific countries as of January 2018. During that month, South Korea had the highest rate of active social media user penetration in Asia-Pacific, at 84 percent. This was followed closely by Singapore with 83 percent and Taiwan with 80 percent. In comparison, Japan had a penetration rate of 56 percent.
Social media in Asia – additional information

While South Korea, Singapore and Taiwan have the highest rate of social media penetration, the number of monthly active mobile social media users in Asia Pacific paint a very different picture. As of January 2018, China dominated the rest of Asia-Pacific in terms of absolute numbers, with 911 million users accessing online services via a mobile device for the month of January alone. This far surpasses the 230 million users in second-placed India. In comparison, for the same month, South Korea had 43.04 million social media users while Singapore had only 4.3 million. The most popular social network site in Asia in March 2013 was the California-based Facebook. It was the leading site in India, Indonesia, the Philippines, South Korea and Thailand. However in China the most popular social network was QZone with 598 million registered users in March 2013. QZone is a social networking site based in China and launched in 2005. Its services include instant messaging and video games including the popular League of Legends and World of Fantasy. The Japanese also appeared to resist the Facebook trend in favor of a local network with over 36 million of its social media users choosing LINE.

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Release date

January 2018

Region

APAC

Survey time period

January 2018

Supplementary notes

*North Korea's active social media penetration is less than one percent.
Active accounts on the top social network in each country, compared to population.

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Region

APAC

Survey time period

January 2018

Supplementary notes

*North Korea's active social media penetration is less than one percent.
Active accounts on the top social network in each country, compared to population.

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