What is Micro Targeting?

What do I mean by micro targeting? Or micro-blogging?

Well, I’ve used this expression for years, and it refers to ONE specific strategy I’ve used successfully to generate thousands of leads online.

Here’s how it works…

identify keyword phrases with low search volume that are extremely relevant for your products or services (these are sometimes called long-tail, which is a horrible name because sometimes even short phrases get low volume).

make sure the phrase you’ve selected gives you a clear insight into the mindset indicated by the phrase.

create a blog post (podcast, youtube video) addressing the problem or issue embedded in the keyword and optimize your post (podcast, youtube video) for that keyword.

share on social media

do this for at least 20 different keywords.

publish these super specific posts (podcasts, videos) at least 2 times a month.

Here’s what one of my coaching clients recently shared with me…

“I got a call from someone who found me on the internet last night. Say it with me… regularly post content to your site, share on social media…. I was cracking up when you said that on your last audio. And, yes, I said it with you. J”

Enjoy…

Questions or comments? Want more helpful audios or videos?

If so leave a comment (or question) below. And if you’d like help with your own website (or getting started with a site)…

Let’s talk

There are three ways to get started today:

call 888-542-2936 and leave a voice message, including your name and URL, or…

Online success starts by taking the first step…

Over the years I have helped clients to generate more leads and sales online. Period. To discover how I can improve your current web-marketing efforts to generate MEASURABLE results for you let me review your website, and then we can set up a time to discuss my analysis by phone.