Founded by Bjorn Jakobson in 1961, Baby Bjorn was immediately established in the baby products industry for developing innovating products for infants and toddlers. With a focus on simplifying the everyday activities of parents and children they help make the most important years of life even more enjoyable.

Baby Bjorn bases their designs on function, quality and safety; the company works closely with industry designers, medical experts and test institutes in order to have outstanding functional and unique products for children up to 3 years. Headquartered in Danderyd, Sweden, Baby Bjorn has remained a family owned and operated business for over 40 years.