User Acquisition

When the name of the game is growth, in-house advertising teams must arm themselves with the right tools for the job. Growing your mobile game’s user base and scaling ad spend on Facebook can go hand-in-hand when you take a profit-driven approach to user acquisition. There are a million moving pieces to any mobile game ad campaign, but three stages call for expert strategy and ...

Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

… accomplish that goal and more. Measure Beyond the App Install In 2016, a staggering 23% of mobile apps are only used once in the first six months after they’re installed. If you’re investing ad budgets in user acquisition for your app, there’s a good chance you’re bringing on new users who may never engage with your app again. The ability to measure…

… advertising as a critical engine of business growth. But during Q4, retailers tend to dominate the Facebook marketplace, driving up competition and driving away many performance-oriented game advertisers. This increased competition doesn’t mean that mobile game advertisers should avoid Facebook altogether during the holiday season. Savvy…

… Not bound by convention and uncompromising on quality, M. Gemi stands for accessible Italian craftsmanship. The brand is obsessed with making handcrafted shoes and delivering them directly to clients at uncommon prices. Stepping on a New Platform M. Gemi wanted to expand its advertising efforts by retargeting people on Instagram who have…

… budget. Download the White Paper Share this: Share on Facebook Click to share on Twitter Click to share on Google+ Click to share on LinkedIn Click to print Click to email this to a friend Related Posts: A Coming of Age Moment For Social Advertising Data Analysis: The Backbone to In-House Advertising Data Control and Cost Transparency, Brought To You By the Nanigans Reporting API Anatomy of a Growth Marketer: Ben Moscatello, Storm8 …

…, and nowhere is that more apparent than on social media. Advertisers for these services are using sites like Facebook, Instagram and Twitter to promote the benefits of their products and reach a large audience of new customers. Here’s how several subscription services brands are acing user acquisition through clever advertising campaigns: 1. Graze…

… For advertising teams at mobile game developers, user acquisition is often the name of the game — but not just any new download will do. The long-term success of a title is dependent on attracting high-value users who will continually engage with your mobile app, making in-game purchases and generating revenue for your company over time. How can…

… $44.2 billion. That’s how much revenue mobile games are projected to generate by 2018. This skyrocketing revenue isn’t even close to its full potential, as just 62% of the US population will play mobile games by that same year, according to eMarketer. Profit-driven advertising on Facebook has become a critical strategy for today’s most…

… this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: User Acquisition Director, SeatGeek (NY) Company Brief By day, we’re a group of talented developers, designers, marketers, and businessfolk working together to build something new and different. We represent live event junkies of every kind…

… I Got Games, or IGG, is a renowned developer and publisher of online games across mobile, PC, and browser platforms. 300 million people worldwide have played IGG’s games, from arcade and action genre games like Castle Clash to strategy games like Clash of Desert. While the company is well known in Asia, IGG has gained notoriety globally…