SEO: Page Rank=Free money!

No marketer can deny the effect of search engines. These offer webpages an opportunity to grab a an immense, global public. Without them, any marketer might find getting more visitors laborious. If search engines only directed a small amount of web traffic, though, SEM might be not that important, but they direct a large amount of web traffic, making those engines truly important to increasing traffic.

Again, there are lots of ways that users can get to a webpage. They can get to a website by going through a search engine, by getting a link from a friend, by linking to a site from another site, by seeing an advertisement with a website address, by manually entering a site address in their browser, or by clicking on an ad they see online. Of those, search engines direct the most traffic by far. Internet users have found that, as search engines improve, the results they get by inputing just a few keywords gets them to the page they want to reach. This is why search engines send so much web traffic in this day and age.

Since the vast majority of surfers use SE to find webportal, not catering to this traffic could be harmful, even lethal for a web-based business. Since those surfers also prefer organic search listings to paid or sponsored links, page ranking becomes important. A website can use all the paid advertising they can afford, but they just won't get huge results unless they combine their paid advertising with SEO techniques to improve search engine rank.

Never the less, it´s common to see that the importance of page rank can be overemphasized by some businesses. Some companies want to concentrate almost exclusively on their page ranking for a particular keyword but fail to recognize the other important aspects of the website. The goal of any webpage isn't to increase page rank. The goal is to increase public. Concentrating just on page rank, but not taking other aspects of the site into account-for example, design, usability, and functionality-can be bad for the webpage. Don´t forget that visitors want an all-around good experience from any portal they get to. They want content, usability, and good design all rolled into one. Also, not every user that visits a page will be the same, and not everyone that arrives at a webpage will arrive at the portal the same way or using the same keywords. So, having a good, complete plan to utilize many different keywords and SEO techniques helps webportal owners cater to all users and increase overall traffic now and in the future.

Improving search engine rank is the ultimate goal of Search Engine Optimization, generally. In essence, this rank decides a lot about a site. Since most people choose websites on the first page of results or even just the first two or three results, having a high ranking means increased visibility to search engine users. This can mean more audience and, ultimately, more business. websites cannot magically create a higher ranking, nor can they use one single technique to dramatically improve their rating, but taken as a whole, SEO is a combination of several techniques that will ultimately improve a website's rating.

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