33% of internet users see their smartphone as the most important device for going online compared to 30% using their laptop.

54% of households now own at least one tablet

45% of internet users make purchases online

Other report findings included:- 26% of mobile internet users used their phone to buy an item in March 201590% of smartphone users are 16 to 24-year-olds and 50% 55 to 65-year-olds26% use their mobile to find a store location 6% of mobile internet users paid at an in-store point of serviceBut shoppers were less likely to use their mobile to pay in-store

What does a mobile friendly website mean?

To make your website 'mobile friendly' we update your website to a 'responsive design'. This means that your website will respond automatically depending on the device that it is being viewed on. You don't have to have worry about having different versions of your website for different devices.

Even if you're not that worried about featuring high on Google Mobile search results, remember that by having a mobile friendly website, it's your customers that will be benefiting from the mobile friendly experience when browsing via their devices. And after looking at the figures mentioned above we now know how important it is to appeal to this mobile audience.