Hosted Buyer

The GTM's hosted buyer programme makes it easier for decision-makers at tourism companies to take part in the event. It offers buyers high-quality contact with the most important providers in the German travel market. Around 350 providers – representing the hotel business, inbound tourism, the entertainment sector, holiday & city break tourism, the transport industry and tourism organisations – showcase their entire range of products related to Destination Germany.

Hosted buyer programme

The GTM's successful closed workshop concept is open only to registered providers and to hosted buyers selected in advance, offering them the chance to meet each other. This is a very quick and efficient way for you to learn about and buy products.

Qualification process

The hosted buyers at the GTM Germany Travel Mart™ are key accounts for Germany's incoming tourism industry who are selected and invited by market experts from the local GNTB offices and GNTB sales & marketing agencies based on standardized quality criteria.

Requirements for hosted buyers

Criteria to be met by the company:

Buyer of tourism products and services in a type of company categorised as a key account, e.g. tour operator, wholesaler, agency with target-group-oriented product range

The local GNTB offices analyse the companies using standardised criteria, e.g. number of overnight stays generated, Destination Germany products and services, opinion-former role in the market, potential for expansion

Responsibility/decision-maker in the company regarding inclusion of products in its portfolio

Involvement in budget decisions regarding the products being negotiated

At least ten business meetings to be held during the GTM that were arranged in advance using the networking tool, plus group appointments to supplement the individual meetings

Participation in the product seminars and panel discussions

Attendance at the workshop on both days

Registration starts January 2017. Only hosted buyers who have been selected and registered by the GNTB in advance can participate in the GTM Germany Travel Mart™ and use the networks. Contact your local GNTB office or GNTB sales and marketing agency today (see 'Contact details') to register for the hosted buyer programme!