thoughts and ideas on Digital Fundraising from Bryan Miller of Strategy Refresh

Tag Archives: charity website design

Incase you missed the news, Google announced a few weeks ago that as from April 21st its next search algorithm update would specifically punish sites that don’t have a mobile friendly design when users are searching using their mobile devices.

Google describes the impending changes here by explaining “we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results”.

To check that your site passes the test you simply type-in your website URL and hit ‘Analyze’ – and within a minute or so you’ll know if you can rest easy or if you need to send your web team an urgent email.

From a quick check, I did find several big brand charity sites who score a FAIL on this test – so I can only hope their web teams have mobile optimization on their to-do list before April 21st.