Brewing co-owner and marketing director Kelly Knopp says a portion of Thursday's sales will go directly to Add the Words Idaho, and the Pride Foundation.

Add the Words Idaho co-chairperson Mistie Tolman says her organization is an all-volunteer group working to add "sexual orientation and gender identity" to the state's human rights act. "We decided to put those proceeds to good use, to further equality in the state," says Tolman. "We’ll keep working hard to try and achieve equality."