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Copywriting for web interfaces and mobile apps involve the creation of text content both small and big. Each word applied in a user interface is an inseparable part of a layout and plays its role in user experience of a product. In other words, it may be also called UX writing or UX copywriting.
Effective copy content improves the usability of the apps and websites as well as encourages people to interact with the interface.

Psychology in UX

Even though you no longer need to be a psychologist to be a user researcher, if you’ve arrived at a UX career through a path in visual design, you might be missing out on some core psychology knowledge to help you make better design decisions. Let’s start with a brief background.
Though the concept of human-centered design has gone by many names over the years (human factors, usability, human-computer interaction, user experience design), this philosophy and methodology largely took hold during World War II. Because of military necessity, human factors and ergonomics psychologists in the US rigorously studied the limits of the human brain and body and designed airplane cockpits with improved safety and usability. The design goals were to minimize human error.

Uber, like other consumer services, has an interesting rating system, both for passengers and drivers. Arjun champions this passenger rating system with a score of 4.91, not because he strategizes but because he’s genuinely nice and loves to strike a conversation! He recently noticed one of the drivers throwing him a 1-star rating. Arjun was taken aback. Out of curiosity, he asked the driver the reason for such a low rating. The driver smiled and explained — “Sir, this is not low. I gave you a №1 rating!”.

Persuasive Design

Delight is a word that we are hearing more of to describe pleasurable moments in our digital and offline products; those micro-interactions that can make an experience just that little bit more fun.
We’ve been researching what others had to say on the topic of delight in an attempt to answer the question, “Is there a formula for delight?”

In general terms the way you design information architecture (IA) for the mobile environment is very similar to the way that you design the IA for the desktop. The approach you use is near identical in fact but there are some important things to bear in mind when you do so:

-Deliver what’s important on the mobile platform – that means you should focus on what’s important to the user when they’re using a smartphone. That doesn’t mean that your users will necessarily be using your app when they’re on the move or on the street – you need to research the way that they will use the app. That, in turn, lets you focus on the content that’s of value to the user and cut down the volume of data that you present on mobile.

-Content should be focused on mobile – that’s smaller, simpler and easier to handle content than on the desktop. The limit of screen real estate makes large volumes of content more confusing on mobile than on a larger monitor.

-Navigation should be simple – that means limiting the number of menu options and keeping things focused on what’s important to the user.

Cognitive UXD Supporter

First of all, I want to say thank you. 🙏🏻 Thank you for being a part of our community and for your persistent enthusiasm in this topic. I've just launched @cognitive_uxd's Patreon page. 🚀By helping me, I can cover my costs more easily and keep my publication sponsors free. Thank you so much in advance.

User Research & Psychology

At the risk of sounding like a broken record in the UX space, ‘you ≠ user’. But as often as it is that this term is thrown around, its habitually easier to say than to put into practice. So why is it sometimes easier to say stuff than do stuff? Well, Daniel Kahneman (author of ‘Thinking fast and slow’ and Nobel Prize winner in economic sciences) and his late friend and fellow psychologist Amos Tversky provided an explanation. They call these mental shortcuts: “cognitive biases & heuristics.” In this post I’ll aim to outline an example of of one of these heuristics and (thanks to Daniel Kahneman) how knowledge of them can help us ask our users better questions, collect better data and make better decisions so that ultimately we can provide a better user experience.

Accessibility

In a diverse world like ours, we cannot simply assume that all the users access and experience digital products in the same way. That's when accessibility becomes a crucial element of the design process that has inclusion and diversity in mind. An accessible product — in it’s simplest sense is making sure that all of your users can consume your content. The products we work on are designed with the perceived majority of our users in mind — users who do not experience any difficulty in using a web or mobile application. In many cases, there is very little thought that is put into designing components for most products that work for almost any user — be it someone who has a broken hand, someone who’s hard of hearing, or someone who has visual impairments.

Gestalt Theory

In the age of AI and “Human Centered Machine Learning”, it’s essential that we understand the needs and behaviour of our users. This is doubly true as a UX designer. In order to create work that better serves the needs of our users, it’s important to understand some basic psychological principles. Which is why I want to share with you Gestalt theory. With this toolkit under our belt, we can consciously design user experiences that truly fit the users.