There are signs the drive is working. A surge in registrations among the under 34s was recorded between Thursday and Friday last week.

So quite what effect a concert headlined by a group whose peak popularity was in the 80s will have on the on the out campaign remains to be seen.

To be fair, there are a few who seem to be quite up for it.

But that was about it.

Mostly it was just more of this...

BpopLive is “endorsed” by the Leave.EU, a pro-Brexit campaign group founded by Arron Banks, UKIP’s biggest donor.

It said on Facebook:

“Cheryl, Jay, Mike and Bobby – formerly of Bucks Fizz, the last British team to really win big in Europe – will be part of a fantastic event which promises to be the most memorable night of the referendum calendar. It’s time for us to start making our minds up, and who better to hammer that message home?

“Journalists wondering how Bpop could possibly top East 17 and two-fifths of 5ive need wonder no longer, as the Eurovision stars will be joined on stage by none other than Gordon Hendricks as the King himself, Elvis Presley. (Here’s hoping he won’t be giving us his rendition of “So Close, Yet So Far” on June 24th!)”