Farzam Ehsani reveals new crypto venture VALR

Former blockchain lead at RMB Farzam Ehsani has revealed details about his new venture, VALR, a digital asset trading platform in South Africa, which is being launched in partnership with Bittrex.

VALR will offer customers an advanced trading platform for crypto assets. Registrations to be part of a limited-access launch have been opened at VALR.com.

“VALR is launching with a simple buy/sell feature, allowing customers to seamlessly and instantly trade between bitcoin or ether and over 50 cryptocurrencies,” the company said.

VALR is launching with a simple buy/sell feature, allowing customers to seamlessly and instantly trade between bitcoin or ether and over 50 cryptocurrencies

Its platform uses artificial intelligence and machine learning to streamline the ID verification process, allowing new customers to be fully verified within minutes. It will soon launch rand-to-crypto trading as well as more advanced crypto-to-crypto trading options.

Former First National Bank CEO Michael Jordaan revealed on Twitter on Friday that he is one of the backers of VALR.

“By partnering with Bittrex, VALR has access to all cryptocurrencies and digital tokens available on the Bittrex and Bittrex International platforms, enabling it to offer its customers one of the largest selections of digital assets,” VALR said.

‘Globally competitive prices’

“We are delighted to bring South Africans the largest crypto-offering the country has ever seen in collaboration with Bittrex, one of the most advanced, secure and compliant platforms worldwide,” said Ehsani, who serves as VALR’s CEO. “Our partnership gives our customers direct access to international liquidity, globally competitive prices and leading security practices. We look forward to advancing the crypto industry in South Africa and beyond.”

“This platform, powered by Bittrex technology, will provide South African customers with a reliable, fast and secure trading option that will also give them access to some of the world’s most innovative blockchain projects,” said Bittrex CEO Bill Shihara in a statement.