How fishhead started their logo design journey

Company name

Overview

We are a fishing and tackle store in the midwest and have just expanded, taking our store online. We specialize in Bass Fishing products.

Tell us a bit about who you are and the people you reach

Our main target audience are Males, ages 24 through 50. However, we also target anyone that fishes, including children and women. Tournement anglers can find their favorite fishing needs here, as well as the everyday fishermen getting started from scratch.

Requirements

We are looking for a logo that stands out as much as our business name; that's what hooligans do. New age design idea....cutting edge...cool...blow our minds kind of thing!
Tag Line - "Are you up for it?" - to play a secondary part on the design (I reserve the right to remove this line based on the designs forthcoming)

1. Prefer no cartoons, clip art, or stock images
2. You're free, show us what you've got!
3. Please feel free to experiment with colors, we like red.
4. Logo needs to be acceptable for either white or black background settings.

This design will primarily be used online, on our web header, and it will need to be formatted for printing and t-shirts, as well.