Blood, Sweat And Tears: Tough Mudder’s Climb To Success

Fox Business looks into the growth & success of Tough mudder ahead of the start of their TV Series airing on CBS Sports

Founded in 2010, the hardcore 10-mile obstacle course that once relied on self-funded Facebook ads to spread its message has evolved into a global brand. To date, more than 2.5 million people have traversed mud pits and crawled under barbed wire at Tough Mudder courses, the company said.

They also have some thoughts on the industry as a whole.

A transformation of that magnitude won’t be easy to pull off. After explosive growth in the early 2010s, the obstacle course racing (OCR) industry has shown signs of slowdown in recent years. Participation in OCR events fell by 30% from 2014 to 2015, with more than one million fewer runners in 2015 compared to the previous year, according to a 2016 report by Running USA. Revenue has increased sharply since the sport’s debut, but declining growth has led some to question the industry’s long-term viability.