icons of graphic design

2008 (p.207) Thames & Hudson

HyperInteractivity

Interaction is not new, but almost very day–a least every few months—new software designed for use on the web makes it easier, if not necessary, for the audience to play an integral role in the design process. Designers have long created hierarchies of information, but now linking to a vast array of ideas is imperative. ‘User experience’ is the mantra of the new breed of ‘experience designers’, and ‘information architects’ are in the forefront of creating interfaces that provide participants (the millions surfing the web) multiple levels of stimulus.