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I would have thought that Crest would have realised that SimCity is pretty much become a toxic brand at the moment and will taint everything associated with it.

As far as I understand it, this is in-game advertising. If you're undiscerning enough to put up with EA's shit and are still avidly playing this mediocre excuse for a game, I'd say you're gullible enough to be an advertisers dream. Home-run for Crest.

I got almost my entire introduction to programming in a C-like language through being a Wizard on an LP-Mud back in my student days in London. And that had no graphical UI at all - just text only. Until that point I had no prior programming experience, but it taught me the fundamentals that have now served me for over 20 years as a developer.

I admit I'm not that familiar with this project, but is it really as massive as the pictures suggest? Surely they could have produced something less bulky given the state of play with displays etc. these days. I mean I'm not suggesting it would look like Google Glass, but perhaps a the size of a pair of ski goggles...
Or is this just the dev kit?

Your point is typical of the smart-ass remarks that get thrown around on site like this to score cheap points, that have no fucking relevance at all when they're actually considered.
The responsibility for knowing how your car works, or ensuring your electricity functions correctly has been taken out of your hands and is handled by the people who made the vehicle or the house. Just like providing people with a simple, secure computing platform that does enough to satisfy their needs is not a bad idea.

Damn right. When Jobs got up on stage and announced that Apple was a mobile device company (and upset a few Mac devotees to boot), at least he did so from the position of having sold a shitload of iPods and phones. They've sold more iOS devices now than all the personal computers sold in the entire company's history. Microsoft, apart from Xbox, which has sold a fraction of the number of iOS devices, has no such right to the claim.

They have given away the iPhone 3G, 3GS, 4, 4S, iPad 2, 3 and will give away the iPhone 5 in Japan when you sign up for 2 years. And the contracts aren't really any more pricey than the US and come with unlimited data.