THE NSW GOVERNMENT announced this week that it has joined forces with the State's RTA SpeedBlitz Blues cricket team to campaign against speeding among young drivers.

Minister for Transport and Roads, David Campbell was joined by cricketers Nathan Bracken, Phillip Hughes and David Warner at the Sydney Cricket Ground to launch the State's new Slow Down Pledge campaign.

Mr Campbell said that speeding is the highest contributing factor in fatal crashes in NSW, with young males between 17 and 25 the worst affected.

“This new campaign uses social networks like Facebook to encourage young people to take the pledge not to speed, or to refuse to get into a vehicle with someone who may speed," Mr Campbell said.

“This year’s road toll is simply too high and this campaign is another tool we are using to get the message out that speeding is dangerous and causes crashes.”

The Minister said the campaign's Facebook page had been created so that people can read about the experiences of other people affected by speeding motorists.

Visitors to the page can listen to members of the RTA SpeedBlitz Blues take the pledge to slow down on the State's roads, and Mr Campbell encouraged other young drivers to visit the site and make their own pledge.

“We have all taken the pledge, Blues player Nathan Bracken said.

Sadly, some of my team mates have experienced the tragedy of losing friends in speeding crashes and that’s why we are calling on everyone to take the pledge not to speed or get in the car with someone who speeds.”

Mr Campbell said the Blues players have been instrumental in communicating the campaign's message to the younger audience.

The Slow Down Pledge campaign can be visited at www.slowdownpledge.com.au.