Scenes alternate between car-care lessons and humorous picnicking. Endframe displays Saturn mantra: "A different kind of company. A different kind of car."

Mercedes-Benz:"Airbag" (D'Arcy Masius Benton & Bowles S.A.; Vision Corp.; :45). Riveting drama from South Africa. A man walks on the roof of a modern skyscraper, and then, with the camera looking over his shoulder, he tumbles off the building while voice-over intones:

"When a car doing 100 kilometers per hour hits a rigid obstacle, the unbelted driver is thrown forward with the same impact as if he'd fallen 16 stories ...." Then, as the man falls and lands safely on a giant mattress-like inflatable, the message continues: "... unless there's a cushion to catch him."

Spot closes with an endframe touting Mercedes' airbags. American stuntman Bobby Brown jumped off a Johannesburg building-twice-in the filming of the spot, and was unhurt both times. (As of April, agency is known as Sonnenberg Murphy Leo Burnett.)