Today we are announcing AWS PrivateLink, the newest generation of VPC Endpoints which is designed for customers to access AWS services in a highly available and scalable manner, while keeping all the traffic within the AWS network. Kinesis, Service Catalog, Amazon EC2, EC2 Systems Manager (SSM), and Elastic Load Balancing (ELB) APIs are now available to use inside your VPC, with support for more services coming soon such as Key Management Service (KMS) and Amazon Cloudwatch.