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To share and discuss best practices about critical crisis communications staffing and skills the "Crisis Response Communications.com" website features a new article about the role and responsibilities of the crisis communications team leader.

San Diego, CA (PRWEB)July 28, 2009

To share and discuss best practices about critical crisis communications staffing and skills the "Crisis Response Communications.com" website features a new article about the role and responsibilities of the crisis communications team leader.

Whether you practice public relations or communications for a Fortune 100 marketing giant, a start-up biofuels company or a community-based charity, visitors to the site will find the practical actions needed to defend their organization's reputation.

The article contains helpful information about the communications team leader's responsibilities. Those include staffing and training a crisis team, supervising the creation of an initial response statement, selecting spokespeople, initiating media monitoring, media triage and counseling management.

The website is the companion to "When the Balloon Goes Up: The Communicator's Guide to Crisis Response" by Bob Roemer

"When a crisis strikes one of management's first questions is to the communicator asking what should we do,'" Roemer said.

"The purpose of the book, and the website, is to give public relations practitioners, communicators and students of these subjects practical, how-to information to answer that question during what can be a communicator's ultimate professional challenge," he explained.

Future articles will focus on the roles and responsibilities of the communications analyst, the spokesperson and the administrative assistant.

A former public affairs manager with two decades of experience in the oil and chemical industries, Roemer has front-line experience responding to a wide variety of crises including industrial accidents with injuries and fatalities, petroleum and chemical pipeline leaks and spills, white-collar crime, murders and robberies.

He is now an adjunct lecturer teaching crisis communications in Medill School of Journalism's Integrated Marketing Communications graduate program at Northwestern University.

"When the Balloon Goes Up: The Communicator's Guide to Crisis Response" (Trafford Publishing 2007) is available on Amazon.com.