MARTHA STEWART CELEBRATES THE HOLIDAY SEASON WITH HELP FROM THE NEW SINGER HOME ESSENTIALS™ COLLECTION

The New SINGER HOME ESSENTIALS™ EXPERT FINISH™ Iron Makes a Holiday Project Quick and Easy

LaVergne, TN – In celebration of the holiday season, “The Martha Stewart Show” (airing exclusively on Hallmark Channel, visit http://www.marthastewart.com/television-listings for local listings) featured a festive stocking craft project that is simple to make, especially with the SINGER HOME ESSENTIALS™ EXPERT FINISH™ iron which is part of the new SINGER HOME ESSENTIALS™ collection of fabric care and home care products.

On Wednesday, December 15, 2010, host Martha Stewart, along with in-house crafter, Kristen Earl, created a sophisticated Christmas stocking using the new SINGER HOME ESSENTIALS™ EXPERT FINISH™ iron to create velvet embossed “faux bois”, texturized fabric.

The iron’s exceptional 1700 watts of power, convenient variable steam control and even steam distribution made it the perfect tool to help Ms. Stewart construct the beautiful keepsake stocking quickly and easily. The EXPERT FINISH™ iron is part of the SINGER HOME ESSENTIALS™ family of fabric care and home care products which also includes the SteamWorks™ PRO Fabric Steamer and the SINGER HOME ESSENTIALS™ Steam Press. To watch the segment, please click here.

Whether working on a special craft project or preparing your home for family celebrations, the SINGER HOME ESSENTIALS™ line of products can help save time and trim the holiday budget. The SteamWorks™ PRO Fabric Steamer’s allows you to achieve dry-clean caliber results for special holiday garments without harsh chemicals thanks to a 360-degree rotating hanger and professional-quality accessories. It can also gently freshen pillows, drapes and furnishings with ease. The SINGER HOME ESSENTIALS™ Steam Press, which features a spacious pressing area and accurate electronic temperature control, can cut ironing time by 50%.

“SINGER is one of the most enduring brands in world. For generations, SINGER has provided consumers with outstanding garment construction and care products that are renowned for durability and value,” said Katrina Helmkamp, CEO of SVP Worldwide, source of the SINGER®,HUSQVARNA VIKING® and PFAFF® family of brands. “Now, with the new SINGER HOME ESSENTIALS line, SINGER delivers the simplest and most complete offering of home fabric and garment care products, backed by 160 years of industry expertise. They are sure to help make the holiday season brighter.”

SINGER HOME ESSENTIALS™ products are available at retailers nationwide. Please visit singerco.com for more information or to find a retailer near you.

About SINGER®:
Since 1851, SINGER® has been one of the world’s leading brands of consumer and artisan sewing machines, and one of the world’s most trusted and recognizable brands. The company has a long history of innovation, having produced, among other breakthroughs, the world’s first portable machine, its first zig-zag machine and its first computer-controlled machine. By making simple, easy to use machines, Singer has provided the gateway to sewing for people around the world. From home décor and clothing construction to embroidery and quilting, Singer is dedicated to helping people express themselves through sewing.