January is always a
busy month for us here at the Web Marketing Association. The Call
for Entry for the Internet Advertising Competition Awards is in full
swing. Entering the IAC Awards is easy. Simply go to the new IAC
Awards website at
www.iacaward.org and select “Submit an Entry”. If you have a
nominator account from last year, you can simply log in. If you did
not create a free nominator account, providing some basic contact
information is all you need to do. Once in, you can start submitting
your entries.

The deadline for entering this award program is
January 31, 2008 and the clock is ticking – don’t wait, enter today!

One of the most
common questions we get about the IAC Awards is how if differs from
the WebAward competition, especially the microsite/landing page
format. The answer is perspective. The WebAwards looks at the entry
from the web development perspective and the IAC Awards looks at it
from an advertising perspective. For example, a great website can be
a lousy ad and a lousy website can really be a hard hitting
advertisement.

Remember the IAC
Awards are also not just about banner ads. All forms of online
advertising including newsletters, email, interactive applications
and microsites/landing pages are included in the competition.

Landing Page
Teleseminar

I personally am
really looking forward to the Web Marketing Association and
MarketingSherpa teleseminar on Landing Page Design January 15, 2008
at 2:00 EST. This practical and tip-filled session will help anyone
who is trying to increase the effectiveness of their online
marketing efforts. I invite you and anyone else who you think would
benefit from this no-cost teleseminar to join us.

Learn proven ways that you can raise
your landing page conversion rates. Based on information from the
new MarketingSherpa Landing Page Handbook (2008 edition), this
teleseminar will:

If you’re interested in giving your conversions up to a 48% lift,
increasing your average shopping cart, and making your job easier
with proven guidelines on what really works, sign up for this free
teleseminar at http://s-80bwk-28208.sgizmo.com

WebAward Competition
– The 2007
WebAward winners have been announced and are posted on the
WebAward.org website. Thanks to everyone who participated and if you
missed it this year, you need to wait until next April.

Spacious by design:Using uses online games to generate
excitement for its SpringHill Suites brand.

Live Outside The Bottle
- The winner of the Best Healthcare Website WebAward is a valuable
tool for those people who wanted to learn about alcoholism in the
privacy of their own home. The site and campaign also supported a
touring interactive, multi-media exhibit.

2008 Email Marketing Trends
- This whitepaper
from ExactTarget is a compilation of predictions and recommendations
takes the best from email marketing design, optimization, and
deliverability and combined it with the latest in one-to-one
marketing, industry research, and multi-channel marketing to deliver
a wealth of information that will jumpstart your email marketing
success in 2008. (PDF that requires registration)

Conferences and
tradeshows are a great way to network with other industry
professionals and keep up-to-date with the Internet. Here is
additional information on the conferences you will find the Web
Marketing Association supporting this Fall.

Content Week
2008

The
Westgate Hotel, San Diego, CA

Jan 28-Feb 1,
2008.

IQPC’s
Content Week 2008 is your gateway to effective
Content Management strategy. This unique event offers creative
solutions and best practices in all areas of Content Management.
Ensuring usability, flexibility, localization and globalization of
content to meet bottom line business objectives is today the
ultimate priority.

Make More Money
with Pay Per Click (PPC). Find out how the experts run campaigns on
Google Adwords, Yahoo! Search Marketing, Microsoft adCenter (MSN),
and all the smaller Pay Per Click Engines! PPC Summits are designed
as How To workshops that teach you how to better manage your PPC
campaigns. The focus is solidly on advertiser education: how to
spend less money, more effectively, with better results.

Use code WMA10 and
receive a 10% off the Pay-Per-Click workshops. Also coming to
Boston, Vancouver, London, San Francisco and LA. For more info go
to www.ppcsummit.com.

This is the ONLY “epharma”
conference to focus entirely on Search Engine Marketing. The
audience is comprised entirely of those who are there solely to
learn about SEM for Pharma. This Conference will be different from
last year’s event in that it will provide more solid case studies
that describe in detail exactly how Pharma is adapting this
technology into its marketing plans. The conference will focus more
on practical tools that can be implemented fairly quickly and will
be less heavy on the introductory information.
Click Here for more Information