Channels and Activities

Communications at CERN can be divided into a range of activities that pass through one or more channels to the target audience(s). All activities aim to be aligned with the goals, objectives and messages set out in this strategy. Thus, when developing activities, the aim will be to create stories and content that will “materialise” the Communications Strategy across tailored channels (e.g. websites, publications, exhibitions, visits).

The table below concerns the channels and activities for which the ECO group is responsible. It is not an exhaustive list, and does not include communications activities carried out by other CERN departments or groups or by the collaborations, although these are often linked to ECO-led activities and/or rely on core CERN communications channels (e.g. CERN’s website and social media accounts or video and photography).

* In 2017, an ambitious programme to improve the user experience across CERN’s websites is being carried out, including: creating a new website for the Organization (in Drupal 8); creating a design language and processes for use in all CERN websites; creating a personal online experience for CERN people; and exploiting opportunities under the dotCERN top-level domain.