A blog on issues affecting Australia's newsagents, media and small business generally.

A great reason to promote Popular Science

The Nick Offerman cover on the latest issue of Popular Science magazine is an excellent reason to give this title time in the spotlight. He’s a man of the moment in comedy and entertainment circles for a demographic connected with newsagencies.

It is this type of cover that can get people browsing and buying Popular Science who would usually not give it a second glance. I’d even put this issue with weekly magazines.