JC Penney Calendar – Every Day Matters

US department store JC Penney released the “Every Day Matters” campaign on USA televisions during the 2007 Oscars, combining a playful song, “Forever Thursday”, with a music box house come to life. A revolving house set reveals a home moving from night into day. Look carefully and you’ll see the super (text) subtly displayed in the everyday scenes of this household. The camera zooms out to reveal a clockwork day on June 14. The clip finishes with the text, “JCPenney Every Day Matters. jcp.com”.

Click on the image below to play the video in YouTube

Today’s the day to order, install
Today’s the day to captivate an audience
To be a kid again
to get in sync
Today’s the day for a change in scenery
Today’s the day to never end.

Music from Nylon Studios

Music was composed by Elliott Wheeler at Nylon Studios, Sydney, Australia, with producer Emma Hoy, and sung by Melanie Horsnell. See the McDonalds Inner Child series for similar work by this team. Watch out for the release of the song at the Nylon Studios MySpace site.

Melanie Horsnell is a songwriter in her own right. She has a loyal following in Australia, with her singles “Birds” & “I Just Want Some Love” being added to rotation on Australia’s national youth broadcaster, Triple J. Melanie has toured Europe extensively, headlining shows in The Netherlands and Paris and also ventured out to Singapore playing to a packed house at The Esplanade. Her debut album ‘The Adventures Of…’ was a feature album on French national radio, after Melanie took time out to learn French and recorded a French version of the beatlesque “I Just Want Some Love”. To find out more about Melanie check out her myspace: www.myspace.com/melaniehorsnell

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