How a Competitor Analysis Can Boost Your Online Campaign

SEO is all about having the right tools. This includes strong content,
well-balanced optimization, a solid online footprint, persuasive marketing
messages, and a myriad of other factors.

But there’s one tool you may have overlooked: your competitors.

An individualized strategy to sell your business is the crux of a robust
marketing campaign, but competitors have something to bring to the table
too. In fact, keeping a close watch on other players in the SEO race is
a great way to keep your website on the cutting edge of online marketing.

Get to Know Your Competitors’ Campaigns & Build a Stronger One

An in-depth understanding of competitor websites should never lead to imitation;
it should help you see ways to create a marketing strategy to beat them.

Some important questions to consider:

How do my competitors motivate visitors to choose their businesses instead of mine?

What tactics can I use to create a marketing message that counters these
incentives?

Why should customers choose my business and how can I promote this selling
point on my site?

Understand Your Market & Where Your Business Fits In It

Whether you’re kick-starting a new campaign or improving an longstanding
one, it is imperative to understand your market and your customers. By
analyzing businesses who offer services similar to your own, you can develop
an overall picture of your market and discover where your business can
effectively enter it.

Using Competitor Analysis to Improve Your Website Optimization

It’s no secret that SEO is a moving target. As Google continues to
update and improve its method for selecting relevant search results, your
site must develop with these standards. By taking a closer look at competitors,
you can gain valuable insight about Google updates and avoid techniques
that aren’t working for other websites.

Strengths, Weaknesses, Opportunities & Threats

A SWOT matrix (or SWOT analysis) uses four factors – strengths, weaknesses,
opportunities, and threats – to create optimal strategies for businesses,
management, and more. It also applies to Internet marketing. This detailed
approach is especially useful for competitor analysis and can help you
bulletproof your marketing venture against current and future obstacles.

Understand which tactics you should
avoid that your competitors employ

Identify gaps in your target market and turn them into opportunities for
your campaign

Recognize your most prominent competitors and create marketing strategy
to compete with them

If you’re looking to boost your Internet marketing campaign, get
in touch with the experts at Scorpion Design today.

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About the Author

Emily Brady is Sr. Director of SEO at Scorpion. For the past seven years, she’s worked alongside SMBs, national brands, and Scorpion’s SEO team to create SEO strategies that bring about meaningful success in the businesses – and lives – of Scorpion partners. When she isn’t analyzing keyword rankings and website traffic, she’s haunting independent bookstores or watching Netflix at home with her husband and their two cats. She doesn’t have a favorite sports team, but she does love discovering new ways to give brands and businesses the competitive edge they need in search results - because when they win, she wins.