Adam Levine is the new face of L’Oreal’s skincare line for men

ABC/Randy HolmesAdam Levine is putting his pretty face to good use: He’s the new spokesperson for L’Oreal Paris Men Expert, according to an exclusive from Women’s Wear Daily.

Starting in the next few weeks, the Maroon 5 frontman will star in global ads for the brand’s Hydra Energetic skincare line, which targets men age 30 and up.

L’Oréal Paris said in a statement, “Gentleman and rebel, father and style icon, [Adam] represents the multilayered, multifaceted modern man, with his off-stage persona being just as relevant as his rock-star status.”

“To be the voice of this campaign is a great way to motivate men through the simple move of taking good care of the faces we’re given,” Adam says in a statement obtained by WWD.

The new gig marks the first time Men Expert has signed a musician as its spokesman.

“Adam Levine is one of the greatest musical artists in the world, an icon that reaches all generations as the lead signer of Maroon 5,” said L’Oréal Paris’ global brand president in a statement.

The exec adds, “The unlimited energy he brings to his performances and life makes him a powerful spokesperson that embodies our vision of the modern Men Expert man.”