One of the challenges often facing creative marketing teams, especially those implementing campaigns for enterprise level brands and organizations, is how to develop creative marketing content, source production and disseminate it through various channels and to dozens, or even thousands of locations.

Creative teams specialize in developing brilliant messaging, dynamic graphics, and strategic campaigns. Many times, creative agencies and marketing firms are tasked with responsibilities that are outside of their area of expertise when it comes to marketing operation elements such as sourcing providers, managing production, tracking, technology, and reporting.

With small marketing budgets and even smaller marketing teams, for brands without a marketing asset management solution, the creation of marketing collateral is typically done by one person who creates one version, one piece at a time, then creates versions for the local market as needed. We call these “one-offs.” So, one poster for a brand with 500 locations could take weeks to version. While it may initially appear that one employee can handle content creation without putting a strain on the finances of a company, the truth is that this method is inefficient.