miadidas Customiser Crew

To celebrate the Olympic Games, adidas reveals ‘miadidas Customisers’, a real-time art project uniting the most passionate artists, athletes and fans from around the world to produce unique customised shoes that will embody the London 2012 Olympic Games.

17 days, 9 artists, 34 artworks. Every day of London 2012, live at the adidas Olympic Lounge, two artists from a carefully hand-picked shortlist of nine will customise the Performance footwear of select Olympic athletes, inspired by the day’s winning ‘all in’ moment. As congratulations, one artwork will be awarded to the chosen athlete daily, a unique and personalised trophy for their journey; the other will be given away online, an inspirational gift to the next generation of potential adidas Olympic athletes who have suggested their day’s most outstanding sporting moment.

Thomas van Schaik, Global Brand Director of adidas said “London is a creative city with some excellent emerging artists who can help put their unique spin on our adidas footwear. The real-time element allows everyone to get involved by defining the key moments from this Olympic Games and seeing them captured immediately on an historic item that they can then have the chance to win.”

‘miadidas Customisers’ will offer a global platform for the creative community of the Olympic host city. The project is set to showcase a breadth of creativity, inspiration and design specialism – united by adidas. To suggest your favourite ‘all in’ moment of London 2012, and to be in with a chance of winning a unique piece of Olympic artwork, go to www.facebook.com/adidas.

About the AuthorGreg Weinstein

In 1999, Greg launched Island Def Jam’s new media division, working with the record label to build the kind of Internet and social media infrastructure that every entertainment and media company takes for granted today. From there he brought his new media expertise and entertainment connections to the world of streetwear, serving as Marketing Director at Karmaloop and launching KarmaloopTV, a cutting edge project that bridged the gap between commerce and culture.
Thrillist Media Group then brought Greg to help grow the company’s presence in the world of cultural taste-making through the launch of its streetwear property, The Crosby Press.
Today, Greg serves as creative director at SlamXHype, one the most well-respected online publications in the streetwear space. Under his guidance, SlamXHype has experienced a renaissance in both influence and readership.