A popular East Belfast cafe is set to open a new venue in the city next month.

General Merchants Cafe has revealed it is to open another cafe on the Ormeau Road called The Merchant's Daughter.

Work has started on the new venue and it is hoped it could create up to 30 new jobs in Belfast.

Tim Fetherston, head chef and co-owner of General Merchants Cafe, told Belfast Live it was an exciting expansion for the business.

"I would say we will be doing something similar to what we have been doing in East Belfast in General Merchants," he said.

"Heavily focused on breakfast and brunch, something we think others are not doing. I spent a lot of time in Australia and there's a huge cafe culture there which I think is slowly starting to take off here.

"Also we are looking to do more in the evenings, I don't want to say too much but it would have an Eastern Mediterranean theme."

Tim, who co-owns the cafe with the owners of Cafe 5A in Stranmillis, said he hoped the new venue would create between 20 and 30 jobs and said the new cafe would need chefs, front of house staff, baristas and kitchen staff.

"We are hoping it will open sometime in March, we are trying to definitely get open for the end of March," he revealed.

"I think we have been quite well received up here, our ethos was trying to create a community cafe. Somewhere you could come nearly every day, somewhere pretty affordable someone could come for coffee every day and not be expensive.

"There's definitely a lot of influence from what was happening in Australia. It was tricky enough to begin with as people came in and expected a fry.

"It is such a nice way to eat though. We never take our breakfast off the menu, you can come in at 4.30pm if you are a student or nurse or working night shift and still get your eggs."

The Merchant's Daughter is now hiring for all positions including baristas, chefs, kitchen hands, front of house staff and everything in between.

To apply for a position send your resumes to info@generalmerchants.co.uk.