Why do the websites crave for the top most page ranking on the search engine result pages? If this question is asked to any webmaster the obvious answer is that the better page ranking of a website is the most essential thing for a website in order to get more and more visitors to their site and with that it helps in getting more potential customers. Any website with the profit motive or even if it is not for profit motive the webmasters would always look for visitors because of the reason that without visitors to that site the purpose of creating the website is meaning less. It is the number of web traffic to a website which is the most desired thing for any website. This is because the more a website can get web traffic to their website the more are the chances for that website to get maximum profit.

But to achieve that purpose the main thing that is needed for any website is to have search engine optimization done for the website. The search engine optimization is the series of processes that are followed to increase the visibility of the website following the search engine algorithms. There are basically two means to do this search engine optimization. One of these is the Black Hat SEO and the other one is the White Hat SEO. The Black Hat SEO involves deception and unfair means to increase the page ranking by befooling the search engine spiders or crawlers. With the help of this it is true that the search engine page ranking can be raised to a great extent within a short time but this is never a wise decision to make because though the Black Hat SEO can generate better results in short time but once if the search engines find this out the website can be in great danger. Even the result may be that the search engines may block the site or even can completely ban the site. Thus if one goes for instant profits then this Black Hat SEO tactics can be the best means but as it is the illegal way there is also the surety to loose all your profit once you are found out and charged with deception. Therefore, for a wise webmaster the Black Hat SEO should never be the choice if he thinks of the goodwill of the website.

On the other hand the White Hat SEO is the rightful means of search engine optimization. The fact is that the search engine optimization done with the help of White Hat SEO means yield better and more durable results on the search engine page ranking. The White Hat SEO studies the search engine algorithms very carefully and follows all the legal rules of search engine optimization. This includes Organic SEO tactics and never involves any sort of deception. Therefore, with the help of this the search engines can rise in the page ranking on the search engine result pages and the results that are achieved are more durable and better profitable which is long lived. Therefore, the original intention of the webmasters is exactly fulfilled by White Hat SEO only.