Our Vision

OneKind gives Scotland’s animals a voice against cruelty and persecution. We expose cruelty through our investigative work, develop solutions and campaign and lobby until the cruelty ends. Our vision is a Scotland that celebrates all animals. Where people and animals live side-by-side, in harmony rather than conflict. We want to see:

A Scotland where wildlife thrives, free from persecution. Scotland’s wildlife is special. From the mighty golden eagle to the endlessly fascinating fox, our wildlife plays such an important role in our lives and culture, and is part of what makes Scotland amazing. We want to see people and wildlife living in harmony. That means an end to blood sports, pointless culls and brutal ‘vermin control’. But it also means a Scotland where wildlife thrives, improving all of our lives and making our countryside an ever more important destination for those that love all things wild.

A compassionate Scotland where farm animals have good lives. What we choose to consume has a huge impact on the lives of animals. We want a Scotland where farm animals are given good lives, where less and less animal products are consumed, where people focus on quality rather than quantity and vegetarianism and veganism grows and grows. We also want to see Scotland become a world-leader in farm welfare standards, because it’s the right thing to do for the animals and for Scotland’s reputation around the world.

A Scotland where pets are true companions, free from abuse and cruelty. Pets, particularly cats and dogs, are big parts of our lives and culture in Scotland. Their companionship makes us happy and can even transform people’s lives. But it’s important that we keep our side of the deal too. That means ethical breeding and selling practices that treat every animal as an individual, with thoughts, feelings and needs that must be met. It means treating our pets with compassion and respect, ensuring their physical and mental needs are always met. It means zero tolerance to cruelty whilst tackling the root causes, inspiring people to connect and feel empathy with animals so that cruelty is stopped before it even happens.

A Scotland where no animal suffers unnecessarily in the name of research. We want to reverse the upward trend in the use of animals in experiments and to ensure that modern alternatives, such as in vitro methods and computer modelling, replace the outdated and unjustifiable dependence on sentient animals. It’s better science and it’s the only ethical approach.

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