Willie Nelson featured in BMI campaign “Write On”

The second phase of Broadcast Music, Inc.’s (BMI) branding campaign has been revealed. The new ad is located in the Nashville airport and features Willie Nelson with the slogan, “Write On.”

BMI began rebranding in Austin, Texas in March, with the slogan “Powered By.” Willie Nelson has been a BMI songwriter since 1959. More songwriters and slogans will be announced as the branding campaign evolves.