“Make Sure Your Headshot Matches Your Brand”

A 2012 report from eMarketer found that 82% of consumers trust a company more â€” and 77 % are more likely to buy from a company â€” if the founder uses social media. Whether for a social profile or your companyâ€™s website, the quality and style of your headshot conveys a lot about you as a person and signals how you conduct business. An outdoor shot in casual attire conveys a very different sense than a portrait in a business suit against a solid color backdrop. The type of photo thatâ€™s right for your business is a branding decision, but regardless of the business you are in, a blurry or poorly cropped picture conveys a sense a sloppiness and a lack of attention to detail that carries over to your organizationâ€™s reputation.

While it might be tempting to ask a friend with a cell phone to take your headshot, this is one area where you usually get what you pay for. â€œDonâ€™t damage your professional image with an amateur headshot. Save yourself money and aggravation in the long run by doing it right the first time. Using a professional photographer is a bargain compared to the value you get â€” not to mention the real harm a bad or even not very good photograph can do to your image.â€

“Why Headshots are Important”

Professional headshots are a must for online corporate profiles, professional social media sites, and anywhere where your public image has a stake in your business.

Whether you want to post your headshot on your companyâ€™s website, or want to post it on your social media pages, you are always representing your business in one way or another. You might deal with other businesses or with the general public, but a professional head shot will put confidence into your business and make your clients (both businesses and public) more willing to deal with you.

There are many tips and tricks that you can implement in order to get the most from your head shot. Many executives try to portray themselves as seriously as possible, this doesnâ€™t always have to be the case! In some industries you might have to look serious, but if possible, make sure to show a bit of personality, people will remember!

All in all, make sure that you go to the right photographer! You canâ€™t have a professional head shot without going to a professional photographer.