Yahoo Mobile VP Adam Cahan and his partner, model Anne Vyalitsyna, at The Battery for the Krug Champagne dinner. June 2015.

Yahoo Mobile VP Adam Cahan and his partner, model Anne Vyalitsyna, at The Battery for the Krug Champagne dinner. June 2015.

Photo: Catherine Bigelow, Special To The Chronicle

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Vintner Will Harlan (left) with James Nicholas, his son Leo, wife Anna Weinberg and designer Ken Fulk at Marlowe Burger. June 2015. By Catherine Bigelow.

Vintner Will Harlan (left) with James Nicholas, his son Leo, wife Anna Weinberg and designer Ken Fulk at Marlowe Burger. June 2015. By Catherine Bigelow.

Photo: Catherine Bigelow, Special To The Chronicle

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The Mascot, a new wine by vintner Will Harlan, starred at the Marlowe Burger dinner hosted by restaurateur Anna Weinberg. June 2015. By Catherine Bigelow.

The Mascot, a new wine by vintner Will Harlan, starred at the Marlowe Burger dinner hosted by restaurateur Anna Weinberg. June 2015. By Catherine Bigelow.

Photo: Catherine Bigelow, Special To The Chronicle

House of Krug raises a glass of bubbly in S.F.

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On the first page of a diary penned by Joseph Krug, who in 1843 founded the House of Krug, the storied vintner wrote: “Nobody every opened a bottle of Champagne for any reason other than pleasure.”

That same frisson of bubbly anticipation recently popped open at the Battery, where Ifonly.com founder Trevor Traina hosted a Krug Champagne feast created by Quince Chef Michael Tusk.

Guests first gathered on the terrace of the private club’s spectacular penthouse, where canapes were accompanied by original musical odes to the great grape by jazz artist Jacky Terrasson.

Even better, this soiree was sans speeches or paddle pledges. Instead Vincent Pages, U.S. director of Krug, is on a five-city crusade (dubbed the #KrugJourney) to create one-of-a-kind experiences for Krug’s target demographic: well-heeled quaffers of la vie en rose.

“These evenings showcase the House of Krug’s hedonistic approach for guests to rediscover the essence of Champagne,” he explained. “Which, as you all know, is pleasure.”

A jeroboam of the Krug Rosé, a magnum of which retails for around $660, was poured to accompany chef Tusk’s delectable dish of Sonoma Liberty Farm duck. . But as the 3L jeroboam was one of only 122 bottles created and the first ever to be opened in the United States, procuring this haute creation may prove pointless (for some) or financially precious (about $2K).

“After tonight, we will be down to just 120 jeroboams of our Krug rose,” noted Pages, with a laugh. “But if you’re very good, perhaps that number will be 119.”

Big night: Bourbon, big red wine and one of the city’s best burgers were on the menu during a recent excloo dinner at the revamped Marlowe Burger.

“This is the fourth incarnation of Marlowe, so it’s definitely something to celebrate,” enthused Weinberg, who founded her restaurant empire in the Townsend Street space. “Besides, I always love a good party.”

And Weinberg’s restos are some of the few where folks can quaff the Mascot, a big bold Oakville-blended red crafted by Will Harlan, whose father, Bill Harlan, is the master of cult Napa Cabernets.

Recalling that heritage, Denise Hale, a dedicated Marlowe maven, brought along a special half-bottle for Will, the son: a 1987 vintage, the first produced by Bill and Deborah Harlan, which was never sold. Instead, they bottled it with a label bearing a baby’s footprint to serve as a birth announcement for their son.