Here’s a link to an article by Matt Keiser as a follow up to how you can get the most out of the new grid view in Gmail.

He writes about how email marketers can actually assign several featured images for one campaign — and then use algorithm to pick the most appropriate image to use for a specific subscriber based on available data including their previous preferences and purchase history.

Unlike in A/B testing subject lines, you will not need to pit one featured image against another. This gives email marketers more opportunity to use data to personalize their content. Find out more from: