insights

Advertising

How to Influence Your Prospective Buyers in 2016

December 10th, 2015

It’s generally considered good business practice to hang around people smarter than yourself. I had such an opportunity to talk with a very progressive marketer, Kurt Uhlir. What makes his thinking and solution so exciting is that it is based on the age-old understanding that people buy from people — and then put it on […]

Yes, The Google Logo Change Means Something for Businesses Doing SEO

September 11th, 2015

Google changed their logo last week because Google has evolved. If your business or practice needs to attract new customers, clients or patients, and SEO for organic search or Google AdWords has or could prove beneficial, then Google’s logo change should be viewed as a not-so-subtle advisory note to you. Logos are intended to communicate […]

BYOB Company Hires DIFY Advertising Agency NicheLabs

October 1st, 2014

About the Company: Richard and Bobby Stole founded Cheeseburger Bobby’s in 2007 with a common goal in mind: to bring the freshest ingredients and an inventive menu to a quick, casual dining experience. The custom options at Cheeseburger Bobby’s is what makes the restaurant a breakthrough concept. Whether a gourmet burger-made with never frozen meat-or […]

NicheLabs Keeps Huey Luey’s Great Mexican Food on the Rise

September 30th, 2014

About the Company: In December 2011, Huey Luey’s Great Mexican Food brought the freshest authentic original recipes and a warm ambiance to Hiram, Georgia. Since then, their popularity has been on a drastic incline due to their toleration for only the finest ingredients. Specializing in marinated grilled beef dishes such as their Tampiquena Steak, […]

Why Grow Your Email List?

March 18th, 2014

As much as we love social media – and as great as they are for engaging customers and prospects to build trust – email remains a highly effective tool for targeted messages to get a response for a specific reason. Isn’t that what it’s all about?

Generating a response only requires that you be relevant to customers and clients. This is the key to growing your list.

A blog post originally posted on Advertising Week Social Explorer provides a lot of really good tips for growing your email list. They should stimulate a lot of good, strategic thinking about whom your target is and the best ways to tie your product or service to your website and marketing tactics such as email and social media.

It’s All About Them, Right?

March 4th, 2014

We’re all proud of our products and services, which we work so hard to develop and market to grow our businesses in the true spirit of entrepreneurialism. But sometimes, we get so wrapped up in what we offer that we lose sight of one key fact: The product or service has to work for the buyer. And here are some tips to help you connect to your prospects and customers.

To get your customers interested in what you’re selling, make sure your sales message about them. The question they want answered is: Will this solve my problem? How will it benefit me?

The Need to Change

February 21st, 2014

If one thing hasn’t changed in the last 10 years, it’s that you constantly need to innovate and change to compete.

Lew Platt, the former CEO of Hewlett Packard, said in a speech 10 years ago: “You must anticipate that whatever made you successful in the past won’t in the future.” He made the statement in a speech that Industry Week characterized as “a bit of sage advice for guiding an organization in a time of rapid and turbulent change.”

If you go back and read the article, well, you’ll find that 10 years later, much remains unchanged about innovation, entrepreneurialism and change.

Search and Ye Shall Find (a “must see” video)

February 17th, 2014

We’re well into a new year, but along with credit card bills, we have another leftover from the holidays – with a good marking message for small businesses.

Google recently shared an ad promoting its organic search capabilities that warms even the hardest of hearts. While we have all been entertained by comical ads through the years, the ones that stick with us often have a deeper meaning. Yes, online search is very, very powerful.

How Much Can I Charge for Online Advertising?

Small business owners often seek our advice regarding how much they can and should charge for advertising on their website. The short answer is, “It depends.”

First, determine the value of your online real estate.

The amount of visibility, website traffic and type of content all factor into the value of your website to potential advertisers. When determining the amount you can charge for advertising, ask yourself the following questions.

Does 49% More for 45% Less Sound Appealing?

July 25th, 2013

As global corporations demand faster, cheaper and better operating solutions, companies are demanding even greater returns on their marketing investments. Which marketing investments are paying off the most and why?

Facebook has identified a sweet spot for digital marketing, and both Facebook and advertisers are reaping the benefits. The social media giant is selling ads that are included in users’ news feeds, which enables brands to target consumers who have previously visited their sites. This return-visitor targeting method, or retargeting, enables advertisers to merge what people want with a social networking capabilities. According to a study published by Adroll, news feed retargeting had a click-through rate 49 times higher than right-hand side ads and 21 times higher than standard web retargeting.