The Value of a Relation-based Lender

Effective customer service is unquestionably the foremost addition at various points throughout the loan process.

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One reason the mortgage process seems mysterious and intimidating to many potential home buyers is because of the steps that happen behind the scenes. Here’s an informative infographic trying to help illustrate (and simplify) the process flow.

It strikes me that the most important step is either being over-looked or taken for granted. Effective customer service is unquestionably the foremost addition at various points throughout the loan process. Customer interactions and relationships open the door for innovation in the process and are able to drive meaningful value.