Your website will be better by explicitly thinking about the IA

“You can make a website without explicitly thinking about the IA. You don’t have to use metadata or control your vocabularies or develop thesauri. You don’t have to tweak your search engine and play with recall and precision to improve your results. But it will be better if you do.” – Chiara Fox

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.