The Premise. It never fails. You’re in a hurry: your car keys mysteriously disappear. Or it could be that you’re out shopping, your purse is in the cart, you turn your back for a moment and then can’t find your purse. These and other activities can be monitored by an app that not only acts as your personal lost and found, but is capable of some other interesting activities.

The Product.Lupo aims to be your best electronic buddy and ultimate administrative pal all rolled into one. The app’s ability to track your stuff through interconnected technology may very well mean that mom no longer needs to tell little Johnny where he had his shoes last, where Dad laid down his wallet, or where Susie left her phone. Those who are tech-savvy can even use Lupo to control some soothing music from their favorite mobile device while putting together that high-power presentation for work. And if it just so happens that the cat ran off with the mouse, no worries. Lupo even has the potential to function like a wireless mouse.

The Pitch. The video for the £20,000 campaign actually does a great job of succinctly explaining what Lupo does and how it works. It seems worth noting that Lupo technology works via “state of the art algorithm,” which should mean that battery life is extended, Lupo’s range and other settings can be varied, and that new, unique apps are possible with API support.

The Perks. There are seven tiers from which backers may choose. For £24 (or about $39 USD), a backer gets one Lupo in their choice of white, black or blue. The mini tracking device is expected to retail for £40, and the estimated delivery is August 2014.

The Potential. Lupo will likely have a wide demographic from teens to young adults to parents and possibly young-at-heart grandparents. While Lupo’s software component is available in the app store, it’s not yet available for Android, but that’s temporary. Lupo competing against a host of Bluetooth finding campaigns, including XY, Chipolo and Hone as well as products such as the Kensington Proximo, and Wallet TrackR. However, unlike many of those, the product’s remote activation capabilities and platform capabilities could help set it apart.