Two decades ago today, the European particle accelerator called CERN gave birth to what's known as the open Web -- a technology that anyone can build without paying licensing or royalty fees.

But as the Web has grown ever more popular and sophisticated, proprietary technology poses a challenge to that philosophy of openness. The challenge is most clear in the area of video, where patents and copy protection are at odds with the Web's openness.

Tim Berners-Lee, a physicist at CERN, started developing what he called the World Wide Web in 1989. After CERN released the software for free on April 30, 1993, the Web spread like wildfire to become a global publishing medium.

The arrival of video on the Web has brought a different dynamic for two reasons: patents and digital rights management. For years, most Web video was one step removed from the Web, though, using Adobe Systems' Flash Player. People could watch video with their browsers, but the proprietary technology used Adobe's plug-in rather than Web standards themselves.

Now, though, Flash is on the wane, and the proprietary video technology is moving onto the Web itself.

Proprietary technology isn't necessarily a bad thing, though some organizations such as Firefox maker Mozilla oppose it. However, proprietary technology can impose costs on individuals and businesses that want to use the Web.

Video codec creep
The first proprietary encroachment is in the area of video compression. Just as JPEG, GIF, and PNG provide compress images for more efficient transmission and storage, technology called a codec compress video and audio.

The NeXT machine on which Tim Berners-Lee, in 1990, developed software to house Web sites and the browser to visit them.
CERN

The dominant compression codec, by far, is an industry standard called H.264 or AVC. It's used in video broadcasts, cameras, DVDs, and more. It's well understood, and processor support means devices such as smartphones can decode H.264 video without hurting battery life as much. But anyone using H.264 in software, hardware, discs, transmissions, or for-fee Net streaming video must pay patent licensing fees to patent holders through a group called MPEG LA. Flash Player includes support for H.264 as well as other codecs.

Graphics support was built into the Web since very early days, but video was not. But browser makers sought to change that during the last decade by updating the Web pages description language, Hypertext Markup Language, in a version now called HTML5.

When it came time to deal with the codec issue, though, standards setters punted. H.264 was popular but patent-encumbered, and the main royalty-free alternative at the time, a codec called Theora wasn't widely used and suffered from image-quality concerns.

H.264's universal presence on mobile devices makes it even harder to challenge the technology. Despite its loathing for patent barriers, Mozilla capitulated to H.264's dominance and started building support so Firefox could play H.264 video when an operating system supports it. That support is in iOS, Android, Windows 7 and 8, and OS X.

The codec war isn't over, though. Google is working on VP9 and still is working to advance VP8. The newest battleground is a peer-to-peer video and audio chat standard called WebRTC that stands to bring Skype-like abilities to Web apps. Google and some allies are trying to specify VP8 support as a mandatory part of the WebRTC standard, though they face serious opposition.

DRM on the Web
Another fractious area is digital rights management, technology that restricts what people can do with content such as movies or music. DRM can be used to keep people from copying TV shows, sharing music with friends, or watching a rented movie after a 24-hour period has expired.

When HTML5 incorporated video abilities, there was no provision for DRM. Now, allies including Google, Microsoft, and Netflix are building it with technology called EME (Encrypted Media Extensions). EME doesn't actually have DRM, but it does provide a mechanism by which a Web page can call upon a DRM module, which means people could watch Web video without relying on Flash or Silverlight.

For all the flaws of DRM, though, including any number of encryption schemes that fell to cracker's efforts, it doesn't appear likely to go away. If the EME door to proprietary technology is closed at W3C, DRM video likely will live on through plug-ins, nonstandard features in browsers, or through apps that sidestep the Web altogether.

Still more open
Despite these issues, the Web remains remarkably open, both in the technology it's built upon and its content. It's easy to focus on obstacles to using the Web, but overall, the barriers for building Web sites and services are generally very low.

About the author

Stephen Shankland has been a reporter at CNET since 1998 and covers browsers, Web development, digital photography and new technology. In the past he has been CNET's beat reporter for Google, Yahoo, Linux, open-source software, servers and supercomputers. He has a soft spot in his heart for standards groups and I/O interfaces.
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