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J.M. Smucker is offloading Pillsbury and other baking brands.

The company — known for products like Smucker’s jam, Jif peanut butter and Folgers coffee — announced Monday that it would sell its baking business to private equity firm Brynwood Partners for $375 million.

The deal includes the Pillsbury, Hungry Jack, Martha White, White Lily and Jim Dandy brands, Smucker(SJM) said in a statement.

The move comes during a period of turmoil for big food brands, which are facing challenges navigating shoppers’ changing tastes.

Smucker’s CEO, Mark Smucker, said selling the baking business will help the more than 120-year-old company focus on bolstering its pet food, coffee and snack offerings.

“While the decision to divest these brands was difficult, it underscores our commitment to allocating resources toward those areas of the business critical to our growth,” he said.

Nestle(NSRGF)said in January it was selling nearly $3 billion worth of its US candy brands, including Butterfinger, BabyRuth and Nerds, to Ferrero, the maker of Nutella.

And late last month, ConAgra Brands(CAG), the maker of Chef Boyardee and Orville Redenbacher’s, announced it was buying Pinnacle Foods(PF), the parent company of Birds Eye and Duncan Hines, in a deal worth nearly $11 billion.