How Toby B started their logo design journey

Company name

Cross Radar

Overview

Cross Radar is a new way to listen to the world’s best music.

It’s all about the furnace, the hottest music is found at in the heat of the world’s first city, London. From the O2 Academy to the bar fly, from Universal to Road Runner Records, and from the Jam to the Arctic Monkeys, London has more bands, more venues and more vibe than anywhere else on the planet.

Cross Radar brings you the best music writers and taste makers of this generation to pick the hits and misses as they come to the fore of London’s vibrant music scene.

If you’re loving playing what you want on Spotify but finding you need a few new music ideas to keep at the cutting edge of great music then we are the site for you.

Over the next months and years we’ll be covering the artists that should be on everyone’s playlist. Whether it’s spotting the next Florence and the Machine or humming along to Chris Martin’s latest track on Coldplay, your musical education is safe with us.

Tell us a bit about who you are and the people you reach

Audience is:
- online
- European Spotify subscribers
- people who want access to the latest and best music - think K-rock (New York) or X-fm (UK)
- target age group is 20 to 35
- slight male skew

This is a new market - we are competing with the music magazines:
eg: Q music, Kerrang! nme.com