Thrive to Serve Blog

Lead generation is the lifeline of your sales machine. Without leads it will dry up and die, taking your business with it. What most businesses don’t understand is that lead generation is a process, just like riding a bicycle. Unless you’re 3 with safety wheels on, when you stop you will fall flat on your…

Every business should have a website to generate leads, sales, provide information, and customer service. When it comes to small businesses on a tight budget, the owner is usually the one in charge of the website: making changes, adding content, fixing issues (and breaking it too, let’s be honest). Over the Memorial Day weekend, I…

In this inaugural episode I wanted to talk about something that has been driving me crazy for the past few years working with small businesses. Many small businesses (and even larger businesses sometimes) engage in web development of their business website in a wrong way. It is rarely the case where marketing drives decisions to…

Currently appearing on Broadway in the Tony Award winning play “Peter and the Starcatcher”, Greg Hildreth lends his expressive talents to a one star Yelp review. This review was submitted by subscriber Leigh Goodnight. View original Yelp review here. Did you customers submit interesting reviews? Share in the comments.

Not many car dealerships realize how powerful social media and online reviews can be to drive sales. These car dealerships spend anywhere from $25,000 to $400,000 on advertising every month – this includes TV and radio commercials, newspaper ads, billboards and direct mail campaigns.

Award winning actor Brian O’Neill (Damages, The Sopranos) uses his talents to reveal the deep pathos in this review of a concert venue in Santa Ana, California posted to Yelp by Garrett M. Link to Yelp review. Did one of your customers submit an “interesting” review, be it a positive or negative review? Share in…

The Google Penguin and Google Panda updates are not new, but many business owners do not know anything about these two updates to Google search algorithm. They were designed to clean up search results and penalize website using spammy tactics to gain search visibility. Reload Media released a good infographic about the difference between the…

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