This Ford Fiesta campaign resulted in: 5 million social media shares, 11,000 videos and 50,000 people said they wanted to know more about the Fiesta when it came out. 97% of these people didn’t currently drive a Ford.

And this one from the 2012 Super Bowl – The Dog Strikes Back for Volkswagen: The biggest viral ad from the Super Bowl so far – 8 million views, 25,000 likes, countless embeds on websites and blogs, huge numbers of shares through Facebook, Twitter and other social media channels and all this in a matter of days!