Tutorial 11

How to build an effective referrer network

It is important that a sales executive does not simply rely on the organisation to deliver new leads. In fact the best sales leads are arguably the ones that come from an introducer that is trusted by your potential client or your own networking activities.

Therefore two key success factors in every sales executive’s strategy will be
a) relevant networking and b) developing a flock of proactive introducers.

During the workshop, delivered by our sales expert Greg Donlan, you will learn

How to utilise Linkedin as part of your lead generation strategy

How to “tailgate” good customers who move on to new employers

To create a relevant list of networking events to attend

How to create appropriate conversation at an event

How to build a network of sales executives who know your potential customers

How to leverage a networking event

Approximate Lesson Time = 45 minutes

It is Essential Learning for:

Sales Individuals

Sales Teams

Sales Managers

Business Development Executives

Note; this workshop may be completed by individuals or alternatively in a team meeting environment. Each participant has the opportunity to individually submit their responses to questions and exercises. Feedback on those responses will be provided to each participant.