Tag Archives: Paris

LA SECURITE ROUTIERE D’ILE DE FRANCE AND SERVICEPLAN GIVE PEDESTRIANS QUITE A SHOCK… FOR THEIR OWN PROTECTION

Serviceplan held an unprecedented field operation on 22nd March in Paris to raise awareness about the dangers of being a careless pedestrian, which results in 4,500 victims each year in Ile-de-France.

The idea behind the operation was to display a specially designed interactive digital billboard near a busy pelican crossing. Equipped with a movement detector, speaker, and camera, the smart billboard made the sound of squealing tyres whenever a pedestrian attempted to cross the road while the “red man” was displayed.

The frightened faces of the disobedient pedestrians were projected directly onto the billboard. Their faces were then featured on the road safety billboards, and their photographs are shown alongside the caption: “Don’t look death in the face. Check the lights and cross safely”.

The digital video and posters, created under real-life conditions, will be used as part of the forthcoming “Quinzaine Régionale des Usagers Vulnérables” (15-28 May 2017) (train station billboards, Facebook campaign, etc.)

Thursday, November 17, 2011, 60 musicians showed up to play an excerpt of the “Arlesienne” by Bizet in the hall of Paris North station !

This flashmob launched the fourth edition of Orchestres en fête !, a tremendous and nationwide event organized since 2008. For ten days in November, 41 orchestras, all members of the French Association of Orchestras open their doors to everyone. All the events set up during Orchestres en fête !, like this flashmob, are dedicated to show that classical music lives in the very heart of the city !