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Impress New Clients: 5 Business Card Design Tips to Make Your Brand Memorable

First impressions count for everything, and you only get one chance to nail it. As a business owner, one way to make a solid impression is with a well-designed, professional looking business card. A solid business card design will show people you are serious about your company and help build that first level of trust.

Do you know what goes into designing a business card? What works and what to avoid? Keep reading to learn the core principles behind business card designs.

1. Make the Most of the Space You Have
Business cards offer you a restricted amount of space within which you can work, but at the same time, that gives you a lot of room to get creative with the space that you have.

Make your business card stand out from the rest by cleverly using both positive and negative space in your design.

2. Add Some Texture for a Unique Design
Who says you can’t cut into your business card and give it a bit of texture. From embossed prints to depressions, you can get a lot more out of your business card designs if you think about more than just the flat surface of a sheet of card.

3. Make Your Own for a Truly Unique Result
When thinking about how to design a business card, why not step away from the traditional entirely and give it a go yourself?

4. Make Your Business Card Functional
A small piece of card that fits in your wallet. Sounds boring, right?
Well, what if you gave your business card a function. What if you gave it a purpose or design that made it leap from the wallet to the desk. From picture frames to USB sticks and even a plant growing envelope, there is no limit to where your business card designs can go if you think outside the box.

5. Give Thought to the Material You Use
A business card is, by classic definition, made of card. But what type? There are many sorts of card to choose from, and in this modern world, a classic twist is always welcome.

Why not experiment with different materials, and then look to combine it with any of the tips given above to create a truly memorable business card that will have your business on everybody’s lips.

A Strong Business Card Design Can Make or Break a Business
Even in this modern, digital age, the power of a strong business card design is clear. You owe it to yourself and your company to spend the time and nail your design.

You are not alone in this stage of the journey. The principles of design across all spectrums can be used to help design a business card that is eye-catching, professional, and helps to build your brand in the image you have for it.

Check out some of our other blogs for more inspiration, and use them to design a business card that you and your business can be proud of.