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...Gibson i
Designed for Play: A CaseStudy of Uses and Gratifications as Design Elements in Massively Multiplayer Online Role-Playing Games
Presented to the Faculty of Liberty University School of Communication Studies
In partial fulfillment of the degree of Master of the Arts in Communication Studies
By Timothy P. Gibson, Jr. Fall 2008
Gibson ii
Dedication Therefore, since we are surrounded by such a crowd of witnesses to the life of faith, let us...

...Our business as a taxi service for businesspeople in Paris turned out even more satisfactory than we had planned. Indeed, demands have peaked by 45%. So, it was our high-priority to fulfill these demands which is why we took on 28 new drivers within the last two weeks. Our “Just-in-time” services would not be accomplished if we lacked of taxi drivers. Of course, success also means a lot of work. So, our employees will have to collaborate in helping out their co-workers by doing overtime. We...

...consumers and thereby conduct consumer research on both groups together. Moreover, this is also a diversification strategy in case one of the two markets performs badly due to unforeseen circumstances.
3. The merged company will be able to offer more categories of products and hence be able to draw in and satisfy more customers.
|7. Is the market all that important in this case? Discuss. |...

...ISKM CaseStudy : Miguel
1. A KM system (KMS) is based on 3 main components: people, processes and technologies.
1. a) what are the different kinds of actors in this story (people component) ?
1.b) describe the capitalization process used in this story (process component) ?
« Knowledge Management Systems (KMS) enable organizations to better manage processes for capturing and applying knowledge and expertise. These systems collect all relevant knowledge and...

...CASESTUDY
I/Racist image
Cons :
I think that advertising is not profitable to the brand image. The consumer first sees the picture and sloggan and only after the product name. The sloggan and image shown may be misinterpreted. When the consumer reads the sloggan may interpret it as racist propaganda. The image reinforces this impression through several elements. The white model is highlighted and an attitude of superiority toward the black model. This is...