Kale Lo­gis­tics and Freight Look join hands to pro­mote UP­LIFT

Look- an IT provider to the For­ward­ing In­dus­try in In­dia has part­nered Kale Lo­gis­tics to aid in adop­tion of Kale’s Cargo Com­mu­nity Plat­form Ini­tia­tive called ‘UP­LIFT’. Ac­cord­ing to the kale Lo­gis­tics sources, the part­ner­ship with Freight Look will help Kale Lo­gis­tics to bet­ter serve and reach cargo com­mu­nity stake­hold­ers across the north­ern In­dian Sub-con­ti­nent. UP­LIFT helps elim­i­nate the man­ual op­er­a­tions, pa­per­work, and re­dun­dant data en­try and bring in the ship­ment vis­i­bil­ity across the value chain. UP­LIFT acts both as a busi­ness to busi­ness ( B2B) por­tal and a busi­ness to con­sumer ( B2C) por­tal for trade com­mu­nity mem­bers to con­duct elec­tronic trans­ac­tions. Ac­cord­ing to Amar More, SVP, Kale Lo­gis­tics So­lu­tions, “Like Kale, Freight Look is an es­tab­lished and in­dus­try-fo­cussed IT provider to the lo­gis­tics in­dus­try. They un­der­stand the do­main and the need for In­dian cargo play­ers to have a com­mu­nity plat­form to trans­act and ex­change in­for­ma­tion seam­lessly.”