Kevin Ham Wins Another, and You Won’t Believe What the Complainant Argued: Complainant tells panel how it genera...

The website linked to the disputed domain name is simply a “parking site”. Immediately below the heading that states, “Welcome to brightsign.com,” there is a link that says: “Click here to make an offer on this domain name”. One click from the home page’s “business” link, consumers are directed to links of Complainant’s competitor, MVIX, when the words “digital sign” are entered into the search box, and to another competitor, Western Digital, when the words “digital media player” are entered. It is well settled that by directing traffic to sites of competitors or by confusing customers of Complainant, Respondent creates confusion with the intent of driving up the price of the disputed domain name, which constitutes bad faith under the Policy.