Korean Startup Puerlla: Transparency When Purchasing Jewelry

Korean Fashion Startup Puerlla

Imagine if you can get fine jewelry for non-luxury prices! Korean startup Puerlla is a direct-to-consumer e-commerce company. What makes them special is that they have total control over the quality and price of their own products. They have great partnerships and a great team that is hands-on in the manufacturing process. Therefore they are able to tell you on their site the exact cost of the jewelry. All consumers have to do is locate the “cost breakdown” tab on each product page. There they will show the raw material as well as the labor (craftsmanship/design) plus their markup. Therefore everything is transparent in regards to pricing.

Why is Puerlla’s jewelry so affordable?

The reason why Puerlla is able to keep their prices low is that they have no retail markup, no overhead costs due to offline stores, no import costs, and finally no heavy marketing costs. Therefore they are able to streamline the workflow.

Quality Craftsmanship

Puerlla’s manufacturers are located in Seoul. They are comprised of 32 members, 25 of which are artisans, and the rest designers with over 15 years experience in the jewelry manufacturing industry. They only use 14K or 18K solid gold to make their gold jewelry. Their designs are not only timeless but can be worn every day for any occasion.

The Decision to NOT Sell Diamonds

Puerlla is very focused on ethics and they want no part of being associated with blood diamonds. They also know that diamonds are not rare and are a monopoly controlled by a handful of corporations. It is impossible to know the true origins of these diamonds which is why Puerlla is staying out of the diamond business altogether.

Ordering on Puerlla is safe and secure. All orders are handled by third parties to guarantee protection for the consumers. They are based in Seoul but they can ship internationally which takes about 5-6 days. However, if your order is in stock and does not have to be made it can take as little as a day to arrive. Therefore, those looking for the best deals on handcrafted jewelry need to look no further than Puerlla.

John Yoon is the Editor in Chief at Startup Radar, Organizer for Startup Festival 2017, Head of Operations Korea at EOS Asia and the Global Marketing Director for Foresting.io. Email = john@startupradar.asia if you are interested in guest contributing and helping the Korean startup ecosystem.
Wechat, Kakao, and Line user ID is jswy315