Sunday, February 15, 2009

DeviDoll has been a great fan of FIN, as readers of this blog will know, since its very first collection back in the 2008. Every season this label takes things one notch up - both in design and in fabrics. And all the while they keep with their basic 'we're gonna have it all' credo: environmentally and ethically conscientious from top to bottom.

This season their collection is tres sophisticated...personally, I've always been a fan of their dresses and tailored jackets, both of which feature strongly in SS09.

And they've introduced some great prints (perfect for South of France lounging, trust me)...like the tshirt dress in blue and orange. Yum-yum.Preview the new season collection at DeviDoll here.

And do join us in congratulating them on continuing to set a standard in making fashion, fashion first and then, by the way, ethically sound. That's what we call style at DeviDoll.