The competitive element in business plays a crucial part in how a company is run. As with sport, this element is a primary driving force, but one that needs to be aligned with the values of the brand… Sportsmanship can rightly be defined as ‘when the competitive element within an individual is subject to a sense of fair-play’. When winning becomes more important than...

It is not my intention to widen the rift between users of these noble applications, but simply to air my thoughts and possibly dispel one or two myths… I was trained on a Mac in the good old days of Macromedia, around the time when Pentiums were first released. There was no compatibility between Macs & PCs back then, so serious designers and graphic...

“Before I started to learn and work with 3D rendering, I thought that anti-aliasing was a lobby against monikers”. Little did I know about the mesmerising power of the render tool, and the tantalising anticipation of the smoothing bar. As anyone who works with powerful 3D applications will know, the rendering function is like a striptease in reverse, where the clothes are slowly going...

What inspires or even justifies a post about corporate Jargon? In a word, frivolity. Personally, I’ve never been big on shoptalk of any kind, as I have found to my detriment that the casual use of parlance can easily become a nasty habit. Casual use of corporate jargon (like all such affectations) often start out as a mere addition to our everyday language, but...

Developing a brand marketing strategy which will elevate the brand above competitors is not quite as simple as it used to be… Over-crowding in the marketplace is just one of the growing problems for new businesses trying to establish and maintain a new brand. The ever growing concentration of both traditional & online retailers is altering the economics of markets forever. The fragmentation of...

People who work with (and understand) branding principles, would define a brand as a collection of meanings shared by the brand audience. It is the culmination of every element that the public perceives about the company, its products, and/or its services. Brand is a major factor in public choice. It can also command loyalty, and help a business to soar above its competitors, and...