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Frankston Football Club VIC

The Frankston Football Club Foundation was established to raise funds to facilities, administration and staff so that the club fields teams to regain a license to compete in the Victorian Football League

Frankston Football Club VIC

Background

Established is 1887 Frankston Football Club has been one of the leading clubs on the Mornington Peninsula. When the AFL took the VFA league under it’s umbrella in 2000 (becoming the VFL) many clubs chose to align themselves with established AFL clubs, Frankston made the decision to remain independent.

Fundraising Need

The Frankston Football Club Foundation was established to raise funds to facilities, administration and staff so that the club fields teams to regain a license to compete in the Victorian Football League. They set the fundraising target of $200k and have so far raised $116k.

Execution

Frankston hosted an exclusive dinner as their fundraising platform. They used ticket add-ons to reach their fundraising goal, this method means asking for an additional donation on top of the price of the ticket for the dinner. Frankston made it clear that the funds would go directly to the Foundation project and help to keep the Football club going. Through this dinner the club raised $100k.

Learnings and Advice

The team at Frankston Football Club found that donations alone were harder to get, but offering an exclusive event made it easier to get donations. Their advice for other clubs was to not have too much going on at once in regards to fundraising, rather come up with one or two solid ideas and steer everyone’s energy into promoting it.