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In business, diversification is a strategy that helps to reduce risks by allocation investments in various financial instruments, vehicles, and industries. It’s important to note that diversification helps to maximize returns through investing in various areas that would react differently in the same event. Skilled entrepreneurs indulge in portfolio diversification to help spread the risks involved in a business. Guilherme Paulus is one such business professional with vast knowledge in portfolio diversification.

Guilherme Paulus was born and raised in Brazil’s Sao Paulo. He started working at IBM as a computer specialist immediately after graduating from college. But, he didn’t like his profession. Therefore, he joined the tours and travel industry as a salesman. Over the years, he cultivated entrepreneurial strategies and learned how the industry was operated. He would later meet Carlos Vicente who financed his first business, a tours and travel company called CVC Brasil.

CVC Brasil was established in 1972 with the objective of providing unmatched quality leisure travel products as well as services for all families regardless of their income. For more than a decade, the company has been providing prepackaged as well as customized products as services with acceptable payment terms for the majority of clients. The company is among the first providers of affordable leisure travel products to Brazilian families. It also offers a wide range of products catering to various income levels. Under the guidance of Guilherme Paulus, CVC Brasil offers ground transportation, airfare, buses, hotels and cruise ships, among others. The asset-light business model has allowed the company to garner more returns.

Guilherme Paulus identified a niche in the tourism industry that required to be filled by a high-end hotel. He started GJP Hotels and Resorts, a series of hotels under the same management that provides luxury dining and lounging areas. The company is based in Sao Paulo and has employed over 1,900 employees. It’s also considered one of the most famous resorts in Brazil. Paulus is seized every opportunity in the tourism sector thereby formulating a plan to be a market leader. He has since been conferred ‘The Entrepreneur of the Year Award in 2017.’