Most popular coffee shops already have their own branded mugs. At the same time, they would do well to sell these same cups or mugs at the checkout counter, or offer a free logo mug with a large take out coffee. The imprinted merchandise helps promote the business and can bring back repeat business. Mugs will last a long time and be used frequently, at home or at the office. The message on the mug continues to work for your company as long as it is in use, which can be years or more.