Admittedly, Brain Corp. sounds a bit like an evil corporation in some superhero comic, but the San Diego-based startup has generated some serious funding in recent years, including a $114 million Series C, led by SoftBank back in 2017.

The company’s been putting that money to work, announcing today the launch of an in-store autonomous delivery robot. AutoDelivery, which is currently still “proof of concept,” is built on the startup’s own BrainOS navigation platform, which is currently powering products from a number of companies, including Tennant, Minuteman, ICE, Nilfisk and SoftBank Robotics.

Brain Corp.’s system is an interesting one designed to fulfill a fairly wide range of case uses, from stores to factories to warehouses. That could mean everything from inventory stocking to delivery fulfillment. It’s a massive business and one positioned to get even larger in coming years, with products from Amazon Robotics and Fetch to Playground Ventures-supported Canvas, which offers up a similarly autonomous robot for factory settings.

The Brain Corp. system appears to have some of the competition beat with its ability to tow carts, which could make it useful in a retail setting like the one in the above video. It also sports a touchscreen, so employees can input directions directly, forming a different relationship with human employees than products like Bossa Nova’s inventory-checking robot.

The robot is still in its early stages, making its debut at next week’s ProMat show in Chicago. The company expects a commercial launch early next year.