IBM Universal Behavior Exchange

What it can do for your business

IBM® Universal Behavior Exchange (UBX) helps marketers connect customer identities across their marketing platforms in order to better understand individual customers in context based on cross-channel behaviors. Using an intuitive user interface, marketers can share customer events and audiences across their technology solutions. The UBX ecosystem enables marketers with near real-time customer insights, engagement and the ability to orchestrate automated, personalized marketing strategies across channels in a more unified way.

Connect your ecosystem

Gain a holistic view of your customers in real time to create organic, meaningful interactions.

Control your data

Remain in control of your owned and linked data to maintain full security.

Always be agile

Fully use your tech investments and allow them to evolve with your needs.

Leverage your data

Integrate your data to fully harness the power of Watson to make better, informed decisions.

Save time and money

Save money, time and valuable resources by avoiding costly and time-intensive custom integrations and ongoing IT maintenance.