Posts Tagged ‘naming rights’

BMW had to apologize for bad weather. It all began when their advertising agency decided to buy naming rights to a high-pressure area. Like hurricanes are named alphabetically in the U.S., high- and low-pressure weather areas that approach Central Europe...... [read more]

Would you like a bus stop named after you? In Chicago, you could do it. The message here is that naming opportunities have been created in order to raise money for municipalities. You could catch a train at an AT&T subway stop in Philadelphia. Or, you...... [read more]