I started this blog when I made up my mind to attend a business school. I continued blogging sharing my Queen's MBA experiences. And now, I share my thoughts on life after my MBA!
Moments of joy, failure, triumph, success….Hard work, determination, guts, sacrifice, luck. My story!

Monday, February 26, 2007

Starbucks- "Watering down its brand" !

An 800 word memo by Howard Schultz, chairman of Starbucks, was posted on the website a few days back and this has caused a stir !

Two brands that I have observed who has a very strong fan following - Apple Computers and Starbucks. Obviously, if the visionary writes something like this, it is bound to generate some discussion.