Effective Photography Business Cards | Business Cards Still Matter In The Digital Age – Here’s Everything You Need To Know About Designing One

Effective Photography Business Cards | Despite being physically one of the smallest business tools, business cards can be the critical difference between a lost sale and a loyal client for life. That’s right, even in our digital age! Even though we all carry smartphones around and have at least one social media profile set up, the demise of the business card has been greatly exaggerated. With all the digital communication tools we have at our disposal, how come the business card still remains the backbone of business communication? And should you even care?

The short answer is a resounding “Yes!” While everyone talks about bumping phones together, using apps to pass information – the truth is that the business card still has plenty of life left in it. Also, because they’re often handed out to potential clients and business partners, they will help you leave a favorable and lasting impression long before a potential client checks out your website. High-quality business cards enhance your profile, increase your perceived value and set the tone for what it’s going to be like to do business with you. Yet, you’d be surprised how many small business owners decide to cut corners and opt for a cheap template they stumbled upon online.

First Impressions Matter More Than You Think! | Effective Photography Business Cards

They don’t say that you never get a second chance to make a first impression for nothing. And if you don’t believe us, just think about some of the decisions you’ve made in your own life. Have you ever rented a movie because of the cover art? Judged the quality of a book by its cover? Have you ever eaten at a restaurant just because it looks the part? Your potential clients will start forming an opinion of you and your business the moment you hand out your card, so make sure it leaves the impression you’re hoping for. Are you a luxurious brand? Or are you an all-organic brand targeting budget-conscious customers? Make sure your business card matches it!

While the overall look and feel is critical for the first impression your business card makes, you’ll also want to sort out the basic – the primary purpose of designing a business card is providing your potential clients and business partners with the most important contact details. However, don’t go overboard and paste absolutely even detail – there’s a thin line between including important details and cluttering the card with irrelevant information. For example, if you haven’t received a fax in months, maybe it’s a better idea to leave the number off your card.

So, what’s most important? You’ll definitely need to include your name, and the name of your business. Having a phone number and an email address is also pretty crucial. Consider including your website’s URL, and even social media links if you use those platforms to promote the services and products you’re providing. Whatever information you choose to include, make sure you check and then double-check every detail – the last thing you want is to notice a typo or an outdated phone number you no longer use after you had hundreds of cards printed.

Pay Attention To Colors | Effective Photography Business Cards

Everything on a business card makes a statement about who you are and what it’s like to do business with you. What kind of colors did you use and what can they say about you or your product? Remember, each color has a meaning, so you’ll want to do your research, otherwise you might end up communicating a wrong message because of a simple brush stroke. Also, while using color can help your business card stand out from a pile and grab the attention, you’ll want to limit your selection to 2-3 colors, because using too many colors will affect the printing costs, but might also distract from the contact details featured on the card!

Invest In A Good Paper Stock | Effective Photography Business Cards

The design can make or break your first impression, but don’t overlook the importance of the paper stock you use for your business card! Think about it – no one likes a limp handshake, so what impression will leave a limp business card that gets dented or torn easily? Humans are tactile beings, so having a sturdy card will help you engage more senses and leave an impression of a reliable, successful business owner. Even in the digital realm where the big shots flood the proverbial yard with advertising, social media and tons of online content, well-designed business cards to something that data can’t: they will provide your potential clients with something physical and tangible that says “This is me and this is what I’m capable of.”

Business cards are incredibly portable, and they can go wherever you go, which makes them a vitally important mobile marketing tool if your business requires you to travel frequently. If you attend industry trade shows or business conventions on a regular basis, for example, business cards can boost the entire process of building and maintaining contact base that can lead to future business opportunities. At the end of the day, professionally designed business cards make you more competitive. Especially if you’re the owner of a business with competitors who are bigger and who have more resources; business cards provide you with a cost effective way to help you stand out and make a unique statement in the marketplace.

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I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

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Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

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I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

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Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

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MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.