Wednesday, December 11, 2013

6 Types of Digital Content Sharers, Which One Are You ?

Sharing is much of what 'the social web' is all about. The internal design of web 2.0 technologies have empowered people to create new venues to not only share knowledge but also build new insights and develop concepts collaboratively and sometimes asynchronously. Knowledge becomes distributed across different platforms and virtual spaces. It has also become extensive in the sense that netizens draw on a wide gamut of resources and materials to enrich their content sharing experiences. Regardless of the platform one frequents to share content, sharers , according to the graphic below, are divided into 6 categories :

1- Hipsters
Hipsters are less likely than other sharers to use email for sharing content. These sharers are creative, young and popular.

2- Careerists
These sharers are savvy business networkers and are more likely to share content on linkedIn

3- Altruists
These sharers are helpful, reliable, thoughtful, connected and only use email to share.

4- Selectives
These sharers are resourceful, careful and thoughtful. They share informative content via social networks as well as by email.

5- Boomerangs
These sharers share information to get a reaction and to feel validated. They are empowered by social media and tend to use both Twitter and Facebook.

6- Connectors
These sharers are creative, relaxed, thoughtful and use social media as a tool to organize their social lives offline.