Serpstat Review – My Favourite SEO Research Tool

Hi and welcome to my review of Serpstat, an all-in-one SEO research tool that comes with advanced features at a very affordable price

Finding an all-in-one SEO research tool that is affordable has been near impossible, most of the major SEO tools like Ahrefs, MOZ and SEMrush start around $70 pm.

I had given up finding a decent SEO tool at an affordable price until I came across Serpstat. In this review of Serpstat, you will see how it stacks up against the big players, why it is one of the best SEO tools on the market and how it can help find easy to rank keywords and grow your traffic.

The SEO research tool marketplace has been dominated by 2 or 3 big players for the past decade or so. Ahrefs, SEMrush, Majestic and Moz are the four large organizations that have shaped the SEO tool landscape.

However, as I said, most of these tools are beyond the means of most new bloggers and online entrepreneurs. Most of us will be on a tight budget and cannot afford the huge monthly fees that these tools charge.

However, Serpstat is different, not only is it as powerful and feature-rich as the tools I mentioned but Serpstat comes with pricing plans that are tailored for everyone.

Today I am going to take an in-depth look into what Serpstat does right (and what it does wrong) and show you exactly why this SEO tool is becoming more and more popular.

Let’s get started.

Serpstat Review

Serpstat was released around 2013 and was initially a reasonably basic keyword research tool. It had some positive reviews and enjoyed some mild success, but even back then it was already being dwarfed by the size of SEMrush (Ahrefs wasn’t providing keyword data in those days).

There was nothing wrong with their product, in fact, it was pretty good. But they just didn’t have access to the huge amount of computing power required to get a level of detail and insight comparable to SEMrush and Majestic.

But with continued improvements and reinvesting heavily into their platforms architecture while expanding their already respectable amount of computing power, they can now be regarded as a legitimate competitor to the other SEO tools

Fast forward 5 years or so and Serpstat is stronger than ever. It has evolved from a curious keyword research tool into a complete SEO analysis and research suite. They can boast of a database that contains:

Keyword Data from over 160 Countries

1.7 billion keywords in the US database

137 million keywords in the UK database

592 million Google suggestion keywords (US)

114 million Google suggestion keywords (UK)

2.9 million PPC keywords (UK)

14.5 million PPC keywords (US)

Backlink database comparable to Ahrefs and MOZ

So, as you can see, in a little over 5 years, this SEO tool has grown exponentially and their keyword database is in league with the likes of SEMRUSH, MOZ and Ahrefs.

Due to this Serpstat can boast of over 30,000 clients who rely on their services on a daily basis. There is a lot of reasons for its popularity, one of them is their multiple paid subscription packages, you have a total of 8 to choose from and the lowest starts at $19. SEMrush only has 3 and its lowest package starts at a whopping $99.95!!

Plus, Serpstat has a free version you that allows you to use their tools on a limited basis.

Serpstat Features

Serpstat can be broken down into 5 different sections. They are all inextricably linked with one another and navigation between them is as intuitive as you would expect from a serious SEO software company.

Website Analysis

Keyword Research

Backlink Analysis

Rank Tracker

Site Audit

Let’s take a look at each of these modules in a little more detail to see what you can expect from the platform.

Website Analysis

This section has two website analysis tools, they are;

1.Domain analysis – This tool will analyse any domain name you enter into the search bar and provide data for all organic and advertising keywords associated with the domain. It will give you data into its competitors organic and paid keywords as well as all the domains top ranking pages along with their keywords.

2.URL analysis – Pretty much the same as domain analysis except that this will analyse URLs and provide data for any keywords paid or organic that is associated with that page. It also lists competing pages and shows what keywords they are ranking for and Serpstat will also provide any keywords that one URL is ranking for but not the other. This is a great way to find new keywords to rank for.

Both these tools also let you compare domains and URL’s side by side and analyse to see how many keywords each are ranking for and whether any 2 or 3 domains and URL’s are ranking for the same keywords.

As you can see from the image below, I compared the domains of Wealthy Affiliate and Affilorama and it gave me all the keywords that these two competing companies are ranking plus how many of these keywords are common to both.

And a small sample of the common keywords between these two competing domains

Keyword Research

Keyword research was what started it all for Serpstat, it was their only offering when they launched back in 2013. When I first reviewed Serpstat, their keyword research feature was the weak point, however, they have improved it over the past year and now it is one of my go-to keyword research tools.

The other keyword tools I use are Jaaxy and KWFinder and along with Serpstat, they are, in my opinion, the best value for money keyword research tools.

Trust me, if you are a solopreneur, you do not need to waste money on tools like Ahrefs, SEMRUSH or MOZ when you will never use half the features they come with.

The video below shows you how to use this fantastic tool for best results

This section has four keyword research tools, they are;

SEO and PPC– Serpstat provides you with a wide range of obvious (and not so obvious) keyword suggestions suitable for both PPC and SEO campaigns. Also provides SEO and PPC keywords of your competitors. Competitor Keyword Analysis – This is one of the most powerful competitor analytics tools available anywhere. This uses Serpstat’s keyword research tool to find out what your competitors are ranking for. This usually provides you with what we call in the SEO world as ‘low hanging fruits’ keywords with weak competition ready to be taken advantage of.

This is one of my favourite tools in this software,I looked up what keywords Affilorama was ranking for and I found some that I know I can get to the first page of Google because of their weak keyword difficulty score.

There are an additional 3 tools within this feature;

Search Suggestions – Serpstat has a sizeable database of Google’s search suggestions which are often goldmines for content marketing ideas. Type in a domain or keyword and get a long list of potential ideas ready for development.

Related Keywords Database – Make your content marketing work smarter and harder for you. The related keywords database can find multiple keywords relevant to your content that can bring you in extra traffic for no extra effort.

Social Metrics – With this handy tool you’ll be able to instantly see how much social traction your content is getting (and you’ll be able to compare it to your competitors). This allows you to get inspiration and see what they are doing that’s working.

Content Marketing – This feature will help you generate ideas for content. You can dig deep into this analysis tool and find out what your audience is asking and looking for and then give it to them.

The hardest part of content marketing is making a decision on what you should write about and whether it will get any traffic. It can often feel like a shot in the dark much of the time, so a little bit of guidance is always a fine thing. Serpstat’s suite of content marketing ideas tools makes your content marketing decisions justifiable based upon real-world data.

A sample of the content marketing ideas I got when I entered the word drones (that’s my niche)

SERP analysis – Query any keyword and analyse the search engine results and see the data that is driving websites to the first page of Google and other search engines.

Backlink Analysis

Backlink analysis is the biggest barrier to entry for anyone hoping to compete with the big SEO tools. As you probably already know, a good backlink analysis tool needs to scrape the entire web (regularly) to be of any use to anyone. This is an extremely resource intensive process which is where many new competitors fail. However, Serpstat has clearly thrown insane amounts of money at this section of their site because they are a serious competitor to the big 3. Their fresh backlink database is of a similar size to Ahrefs and Majestic (possibly a little smaller), but this makes it much bigger and better than SEMrush’s database.

Backlink dashboard – With a single click, you’re going to be given a full breakdown of all the links pointing to a page (or a domain) alongside anchor text ratios and referring domain counts.

Quality Scores – Knowing how many backlinks a site or a page has is only half the battle, you also need to know how powerful (and trustworthy) the sites are to conduct a proper analysis. Serpstat’s quality score is an easy way to get an instant indication of the domain and page quality (without having to go digging through the backlinks individually).

They provide two quality scores based on their own algorithm, they are;

Serpstat Page rank – A score of between 0-100 is given based on the quality of backlinks that are referring back to the domain being researched.

Serpstat trust rank – A score between 0-100 is given based on how trustworthy the backlinks are.

Top Pages – Here you can enter a domain and find out all the top pages that have recently acquired a backlink. This is good for competitor analysis as you can see where your competitors are getting their backlinks from and which to which page and reverse engineer the process to acquire one yourself.

90 Days Of Data – All backlink information that has been collected is fresh and 90 days old at most. This means you’re getting the latest and most accurate information possible and you can rely on the fact that all the links shown are probably still live.

Batch Analysis – Insert a list of your competitor’s domains in this tool to identify patterns between them. Find out if they are all doing something you’re not, and discover domains that link to several of them for potential link building opportunities.

Advertising Analysis

Serpstat’s PPC analysis is one of the best in the business thanks to their huge database of ad placements (over 180 million ads and counting). They provide a wide range of tools that allow you to identify opportunities and stalk your competitors.

Competitor Identification – Discover who your main competitors are and find out the full range of keywords they are targeting. A few clicks on this module often leads to the discovery of at least a handful of keywords you’re not targeting (that you probably should be).

Competitor Strategy / Budget – With this module, you’ll be able to figure out how deep your competitor’s pockets are and get an idea of their overall strategy. This allows you to easily outflank them and stay one step ahead at all times.

Other Tools

Again the tools we are mentioning in this section are listed as separate features on Serpstat’s website but we feel they should be lumped together here. They work hand in hand with the larger modules above to create an all in one platform that basically covers all of your digital marketing needs.

Rank Tracking – Serpstat has an incredibly accurate and fully featured rank tracker that is included in their platform. You can check the rank of your website,your competitors website or a client website (if you run an SEO agency) for any given keywords within a certain number of search engines.

On Page Audit – This tool will analyze your sites on page SEO to determine any areas of weakness that could be holding your site back in the SERPs. The entire audit is automated and presents the results in an easy to understand report with recommendations of what to change and how to do it.

Market Intelligence – Identify influencers that are dominating rankings in your niche and track their progress. Be alerted to trends that they are working on and get notified if you’re catching up to them (or falling further behind).

Serpstat vs SEMrush

When it comes to Serpstat vs SEMrush I’d choose Serpstat hands down each and every time. It provides much of the same information and a very good backlink analysis tool, for a cheaper price. Perhaps if you’re a pure PPC guy I could see why SEMrush could be a better option. But if you are on a tight budget and just started this whole SEO thing, Serpstat is a clear winner.

Just look at the number of backlinks it has in its database compared to its competitors and remember that backlink analysis is a relatively new feature that Serpstat has rolled out.

Pricing

You can use Serpstat for free with limited features, still, even with its limitations, you will see the potential of this brilliant SEO tool.

Serpstat’s entry-level package (which is fully featured) comes in at $19 per month. And I confidently say that this is a genius move.

One of the biggest problems with the major SEO tool is that they don’t offer entry-level packages. For occasional users paying the minimum of around $60 per month (for any of the major tools) seems a little bit excessive. Serpstat allows you to pay for only what you use.

Their entry level packages are slightly restrictive in the amount of search queries you can make (300 a day). However, this is more than enough for the individual marketer.To be totally honest, if you need more than 300 queries per day you’re probably making enough money to pay for the next package up anyway ($69 per month).

Serpstat has something for everyone from the sole individual marketer to small to medium-sized companies, their wide range of subscription packages will meet the demands for everyone.

Conclusion

So as you can probably see already from the features I have listed above, Serpstat is a serious platform that demands serious

If you are looking for an affordable all in one SEO tool, look no further than Serpstat.

Serpstat is a great platform that is going from strength to strength. I am sure that they are on the radar of the major SEO software mentioned in this review. Making this much progress in just 5 years is good for competition and may even lead to its competitors lowering their prices.

As you can judge from this article, it’s no secret that Serpstat has made a big impression on me, it is one of my favourite SEO tools and definitely a bargain at its current starting price

Try the Serpstat free trial and get full access to all their platforms features for a limited time and see for yourself just how powerful it is.

About The Author

Hi, my name is Minhaj and I run this site. I am an affiliate marketer, web designer and programmer. My main aim of this website is to show people how to start an online business through affiliate marketing although I do explore other options. I also hope to help people avoid falling into get rich quick schemes and scams that seem to be all over the web.If you have any questions or would like to contact me for anything relating to running an online business, contact me on info@paytoplayscam.com

45 Comments

Hi there
I am an affiliate marketer and am building my site via the traditional SEO way! I know that it’s a long and hard way, but I can see that my site is slowly getting some traction.

The truth is that I never considered looking at a SEO research tool.Perhaps, there is a reason as why I got so engaged with reading your article. Just reading what Serpstat does, you have taught me a considerable bit….thanks so much ….

I also have some Ppc’s running and I think that Serpstat can help me out in this regard as well.I thank you for writing up a fantastic and helpful review.

Jaaxy is actually better for keyword research, they have way more keywords in their database,but Serpstat is more than a keyword research tool. I use Serpstat to find what keywords my competitors are rankibg for and also to spy on what keywords they use in their ads.

Their keyword tool could be improved,however overall its still a brilliant SEO tool at a really affordable price.

Hi. I am almost overwhelmed with the content of this review. It is so thorough and inspires such confidence in me as an individual in pursuit of improving my SEO ratings. Thank you for helping out with this. I trust the time that you put in to this post will be incredibly valuable to countless readers. Many, many thanks!!

Hi, I have never used any SEO tool before but is very interested to find out what this can offer to my site. Ranking and gathering traffic is certainly not an easy work! thanks for this review and I will certainly keep this in mind next time for my site!

From the beginning, I was asking myself “What is Serpstat’s advantage against the competition? Is it faster visibility/exposure? price? value? customer service or support? After reading the lengthy review, I concluded that the Serpstat’s advantage is price. However, price can be misleading because it may not be a neutral measure. For example, you could have a cheaper product, cheaper by, let’s say, 20%. But the benefits may be lesser by, say, 40% compared to the competition.

The challenge is in measuring the benefits, to arrive at the value. The higher the value in relation to cost, the more likely the customer will buy.

An example of value is – the product generated x customers in x weeks, resulting in revenue of x dollars

I noted that Serpstat was compared to other products in a lot of ways. It would be nice to have a summary of the comparison at the end of the review. Some readers skip the details and just go straight to the summary.

Regarding features, how will they translate into benefits for the buyer?

Thanks for the comment. I will take your advice and try to summarise the benefits over the competition.

Price is definitely a huge advantage,when it comes to SEO tools,all the major players have monthly rates that are priced too high for the average user. If you are new to marketing and are on a tight budget,these tools are beyond your means. Serpstat provides a solution for that.

Plus there is a limited free version for you to try out,its competitors do not have this,which is another advantage.

Loved this review, very persuasive (in a good way). Lots of information, comparisons and pictures. I liked how you added “affordable” in your title, then you explained more about the affordability. One thing you could have added was a description of what a SEO is for anyone new to websites. Overall your review was very persuasive and a nice informative read. – Anna

Glad you found this article informative, I will take your advice and write a separate article on the science of SEO. I haven’t so far because I am still relatively new to all this stuff and there is still so much to learn

I am just starting out my Affiliate Marketing career and I am looking to learn as much as possible, before committing full time. Finding your site has been a God send since it allows me pit it against the main SEO tool sites you mentioned. I truly appreciated the candid review and I will download the free trial product and hopefully it will help me in my possibly new career as an affiliated marketer. Thank you !

I have been using Serpstat for the last six months to build on my organic traffic. Just starting to show results, I couldn’t recommend it highly enough.
I really like their cluster research tool and missing keyword features, which allows me to do some real keyword researching.
Thanks for the great review,
tom

In my experience, the higher-end SEO tools are almost a must when you have a big enough website.

Still, this one does present a very interesting alternative in only a fraction of the price.
It seems to be pretty similar to SEMrush, and honestly I got to appriciate the fact that it is a freemium tool (When compared to MOZ, for example).

Still, I don’t really do PPC’s, so that’s not too much of an issue for me.

Hi Minhaj, thanks for sharing this new tool. I have heard of SEMrush but like what you mentioned, the price point is a bit steep and I am already committed for other memberships. I am using JAAXY which is an awesome keyword tool but I don’t think it is able to rank and provide the level of analytics as SEMrush or Serpstat. You mentioned Serpstat started out as a keyword research tool but they didn’t do too well in that aspect. Would you say Serpstat and JAAXY can complement each other? Or is JAAXY good enough to handle site ranking and analytics?

Jaaxy’s keyword database is much larger than Serpstat, however,they are growing it everyday and it is getting better.

While Jaaxy is a brilliant keyword tool and has other decent features like checking your site rank and analyzing search engine results page,Serpstat is a complete SEO tool,they have more features and advanced analytics tools. Its why I compared it toe Semrush and Ahrefs.