The idea that we use only 10% of our brain is patently false. Yet it so permeates popular culture that, among psychologists and neuroscientists, it is known as the "10% myth." Contrary to popular belief, the entire brain is put to use — unused neurons die and unused circuits atrophy. Reports of neuroimaging research might perpetuate the myth by showing only a small number of areas "lighting up" in a brain scan, but those are just areas that have more than a base line level of activity; the dark regions aren't dormant or unused.