Demoro Jewelry

Jennifer DeMoro Jewelry is a line of clean, refined jewelry, that embodies the contemporary female aesthetic. Jennifer approached me to design the logo and branding for her company and to incorporate these themes with a simple and clean look.

The light ligatures of the font play delicately with the soft pastel background. The use of gold and black brings strength to the overall design.

I created several logo design options using different, clean, lightweight fonts and diamond motifs. Creating a client select board is inspiring and shows that there is never just one solution to a design.

A design that appears simple should never be underestimated. Its complexity comes in restraint, and can create a truly iconic look.