Unprofitable Keywords Good management of your PPC campaign requires elimination of non-converting keywords. Keywords with very few clicks or no clicks should be eliminated. Conversely, adding new keywords should also be considered.

Unchanging Ads Using the same ad consistently is ineffective. A key part of a successful PPC campaign is finding ad copy that converts. Testing should be done to find the right keywords and associated copy to maximize clicks on your ads. Rotation of ads helps make your ads more impactful.

Depleted Budget Depending on your particular goals, your budget may need to be stretched. The ultimate goal is for your ads to run all the time. While budget constraints exist, initial ad scheduling and testing may yield valuable information to help maximize your budget.

Keeping up with your PPC campaign can be an overwhelming task, especially if you’re not a professional. Nonetheless, it’s important to keep an eye on the health of your PPC campaign to maximize your ad spend.

Need help identifying potential growth for your PPC campaign? Contact ClickxPosure at 1-888-909-RANK for a free audit and campaign analysis.

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Solomon Thimothy is the Co-founder of Clickx. With clients internationally, Clickx helps businesses gain better visibility online by focusing on more exposure, more traffic and more leads. Follow him on twitter @sthimothy

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Erin HodgesDirector of Marketing – DecisionPoint Systems

Team at Clickx is highly organized, efficient, and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.