Annika Fleur Seidel is a Melbourne based Art Director and Illustrator. With a background in graphic design, she works across a number of disciplines including fashion, styling, product design, print and animation.

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Family Portraits

This series of illustrations were created for health insurance provider Defense Health. The brief was to depict a range of families through watercolour style portraits, showing relatives of people who serve in Australia's Defence forces. A soft, friendly style was developed that could convey specific details such as military uniforms, while remaining vague enough that viewers could see the images and be reminded of their own family.