social

Acquiring new customers is tough. But imagine if 20% of them could be acquired as the result of an intro from an existing customer. That’s the kind of result being achieved by companies using Buyapowa’s introduce-a-friend platform.

It plugs seamlessly into your existing website or app. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. Again and again and again. Here’s the leading fashion retailer River Island, use Buyapowa’s platform to get their existing shoppers recruiting their friends. Enjoy the video!

It’s a big month for us, as L’Oréal – the world’s largest cosmetics company – launches a new customer acquisition programme using the Buyapowa platform. We’ll be helping some of their best-loved brands to bring peer-to-peer selling – a cosmetics industry tactic ever since Victorian times – beautifully up to date.

After The Party…The Hangover!

We are not going to bore you by repeating all the stats about how many billion dollars of sales were made, how many million parcels need to be delivered or what was the average response time for the Argos or Target website. Let’s suffice it to say that US$4.4bn spent online in the US and £1.1bn spent online in the UK is a big party in anyone’s vocabulary.

Covering five of the key sectors in which we work – retail & ecommerce, style & fashion, mobile networks, online gaming and premium & luxury – we take a look at how some of the world’s biggest brands and retailers are using the Buyapowa platform to drive and track word-of-mouth sales. Enjoy the video!