An Analysis on the International Competitiveness of China’s Traditional Medicine Industry Based on the SWOT Model

Ying Liu, Cong Xu, Yizhou Zhang

Abstract

Traditional Chinese medicine is a rarity contributed by Chinese people to the whole human world as well as acrystallization of Chinese people’s wisdom accumulated over thousands of years. Since the seventh five-yearplan, China’s traditional medicine industry has kept fast development, forming its special industrial system andgroups. Based on the SWOT model, this paper analyzes the international competitiveness of China’s traditionalmedicine industry in the aspects of strengths, weaknesses, opportunities and threats.

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