The Urban Eve Mission is to make people feel beautiful from the inside out by using our talents and training future leaders to pass it on.

The Urban Eve Vision is to inspire and initiate change for a purpose; to realize a global human impact that brings freedom, produces personal growth, and creates a legacy... everyone has a part.

The Urban Eve Culture is lead by these three guiding principles that serve as the foundation for all our decision making and action taking. We believe that the success we enjoy is caused by our unity and willingness to always abide by these three principles: Service, Integrity, and Knowledge.