TRADE REPORT - Akshay Kumar's new record

Sanjay Leela Bhansali’s last film Guzaarish failed to do too well at the box office.

Despite that, the filmmaker’s upcoming project Rowdy Rathore has been sold for a staggering Rs 35 crore, say sources from the trade. Perhaps it’s the Akshay Kumar magic that has worked for him this time around.

This is happens to be the highest that Bhansali has received for any of his films till date. Interestingly, even Akshay Kumar’s films in the past had not generated such a high price. His film Housefull, produced by Sajid Nadiadwala fetched the highest satellite price for the actor so far.

Mumbai Mirror has learnt that Bhansali, who had been in talks with broadcasters over the satellite rights of the film directed by Prabhu Deva, sealed the deal last week.

While UTV’s CEO Siddharth Roy Kapur remained unavailable for comment, a source from the production house confirmed the story. Rowdy Rathore is co-produced by Bhansali, UTV and Shabina Khan.

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