“Addressing such a big topic is so important because it’s never been done before,” Babu said. “It needs to be addressed.”

The magazine’s mission statement is to “celebrate, critique and challenge Western entertainment featuring South Asian heritage.” Babu said the magazine would focus not only where there was a lack of diversity, but also where there is diversity.

Despite having launched the magazine already, her knowledge in starting and sustaining her own business was limited, so Babu entered Temple University’sBe Your Own Boss Bowl competition in order to learn more. She was assigned a mentor who helps her throughout the competition, aiding her in the areas of business she is least confident in such as financial data.

“It’s always going to be difficult to start your own business and to try and get that audience to pay attention,” Babu said, “which is why I think I should be upfront with what I want to put on and already be firm in what content I want to address.

Despite her limited experience in business, Babu understands that advertisers are what’s necessary in a successful online venture. “The more traffic we get, the more likely advertisers will want to be featured, even if it is just Google Ads,” Babu said. “Once the magazine starts bringing in a revenue, I'll be better able to budget where the money will go.”

Kramer said that the success rate for magazines is only 3 percent, slightly behind the restaurant business as being the hardest business to get into because of the vast number of competitors.

“She can be very happy with a part-time successful business,” Kramer said. “It doesn’t have to be the Huffington Post. She’s also a student so anything she does is going to improve her skill set.”

Videshi, of Hindi origin, translates into English as “foreign; not made in India,” which Babu said she believes is appropriate for a magazine that is about South Asians out of where their culture is from.

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