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Tuesday, 15 September 2015

In August, we awoke to news that we had
to learn the Alphabet. Well, not literately. Google co-founder Larry Page made a huge announcement about a corporate restructuring which would see Alphabet become the holding
company of Google and several other companies within the Google family.

The restructuring looks pretty seamless, appears well thought out, and was explained to
the public in simple ABC (the spectrum of puns that can be created with Alphabet are too juicy to pass up) and the public lapped it up.