Amazon Business Guides

Ultimately, being successful at sales comes down to understanding people.

Principles of psychology provide critical insights into this area. As a business, taking principles of psychology and applying them to marketing and sales can be highly advantageous in delivering results.

These principles provide insight into how people think, how they interpret information and why they make certain decisions.

Like any kind of business, e-commerce businesses are most successful when they make informed, strategic decisions.

In order to make informed decisions, an e-commerce business needs to know how their store is performing, and what areas need to be improved. That’s where metrics and KPIs come in.

Tracking key metrics and KPIs is essential for any e-commerce store to identify strengths, weaknesses, and opportunities, in order to drive sales, revenue and to meet their business goals.

We’ve already written about the tools which can help you to build your e-commerce business on Amazon in our review of the 43 best Amazon FBA seller software tools on the market. In this post, we will dive deeper into e-commerce metrics and KPIs, and how you can measure, track and improve them, in order to increase sales and improve the ROI of your Amazon or e-commerce store.

But how do you set a price for your products which will capture this best possible price, without setting it too high and potentially losing sales?

As an experienced Amazon consultancy which has worked with over 200 business to increase their sales through Amazon, we know the importance of getting every element right in order to maximise sales. In this blog we have written previously on subjects such as Product listing optimisation and A9 optimisation & algorithm, but how do you go about setting the prices themselves?

Today we are going to dive into this topic in a little more depth for the more advanced Amazon sellers. As well as anyone looking to understand more about what Amazon’s search engine actually is, how it works and what we can do about it. Remember to email us if you have any questions & share!

If this seems like a lot to track & manage, we have an affordable Amazon management solution. Get in touch if you’d like anymore information about these packages.

Amazon Pay Per Click, or PPC, is the advertising platform found within Amazon Seller Central. It provides an awesome opportunity to create and manage a PPC campaign. It will enable you to sell more products faster, whilst also increasing organic traffic.

BUT

Amazon PPC is difficult.

It’s also becoming more and more difficult with each new competitor that enters the market.

In this Amazon PPC guide we’ll be going over exactly how you can improve your ACOS, set-up profitable PPC campaigns and grow your Amazon business in the process. But let’s start with the basics.

What Is Amazon PPC?

Amazon sponsored products is Amazon’s paid advertising medium. It is also something that 99% of Amazon businesses do not do correctly. Please please please do not get this wrong. You will be leaving thousands on the table, or worse paying tens of thousands over bidding on keywords and optimising for the wrong potential customers!

What does “sponsored” mean on amazon?

Sponsored simply means sellers that are utilising Amazon PPC (Amazon sponsored products) to display their advertisements in front of customers. Products without the “sponsored” tag on Amazon are natural, organic search results. If you’re interested in increasing your natural organic rankings, then read this page.

Note: We have also recently built an Amazon PPC training course designed for people who are looking to do this manually and achieve extremely low ACoS figures.

The PPC platform allows you to build a campaign and target specific keywords on this campaign, including how much to bid, what products to link to and your daily spends. In this guide, we breakdown everything you need to have a successful campaign and make thousands of sales! [Read more…]