Website Design and Development: Establishing Your Online Footprint

How To Do Website Design and Development with Search Marketing in Mind

As a kid, I believed my father knew everything.

He was my primary source of information and the window through which I looked at the world. In short, he was to me what Google is to most people these days.

What’s the first thing you do when you’re looking for nearby restaurants? You Google it.

Looking for a local gym trainer? Google it.

Not sure about what retargeting ads is? Google it.

Like 65% adults in the US who turn to search engines for every question, you get all your answers from Google (yes, even my father)

Yet, your prospects can’t find you, not even on Google.

This could be because it’s 2019 and you still don’t have a website.

Sure, you have a Facebook Page and a Pinterest account that occasionally sends you customers. But your brand’s perception as a serious business remains doubtful unless you have your own digital real estate (aka a website).

Your prospects are looking for a variety of information about your company like if you offer fitness website design templates and that can only be given to them, in an organized manner with proper branding, through a website.

Consider this.

But what if the brand doesn’t have a website?

That’s just one part of the problem.

Without a website, there’s no local SEO for your business (the biggest sales channel for most online businesses). And what about email marketing, content marketing, and all the other advanced marketing channels that your competitors are using to fill their pockets but you’re not.

Just because you don’t have a website.

Don’t believe me?

Search any topics related to the fitness industry and open the top 5 search results.

For example, here are the results for the term “exercise to lose belly fat”

This search keyword gets more than 33000 searches every month according to Google’s Keyword Tool. As a result, every one of the top 5 ranking pages gets thousands of visitors from just this keyword. Many of them turn into coaching clients or buy fitness gear.

You can tap into this traffic stream as well by setting up your own fitness website and by marketing your brand’s message to your target audience.

Thankfully, designing and developing a website isn’t as tedious a task as it used to be. Website development offers you unlimited possibilities in terms of your site’s design, core features, brand identity, and the ways you can interact with your customers on your site.

Modern day sites are built as strategic assets of a brand. There’s no one-size-fits all solution to website design. Unlike the boring static websites of the past, today’s websites are customized to the core keeping in mind the habits, needs, wants, and preferences of your target audience.

We have come up with a step by step guidelines on how you can work with a professional website development company to get yourself a modern website that strengthens your brand image, powers all your marketing activities, and leaves your mark on search engines.