I presented on the topic of “Using Social Media to build brand, foster relationships and drive revenue” to small business owners.While just about every attendee recognized the importance of including Social Media in their marketing outreach, everyone was trying to figure out how to …

I’m a reasonably intense person. Like many, I start my day early and typically sprint a marathon throughout the day until dinner time (6 pm) and then start sprinting again from 8:00-10:00. By 10 – I’m done. I turn on the Food …

I’ll never forget the time our CEO walked into my office proclaiming that a particular region had launched, the best promotion ever. He truly believed this promotion would transform our promotional marketing and as such, we had to roll it out across …

Are you more likely to inquire and purchase a product when a trusted source provides a recommendation? I’m know I am. The fact is, leads from referrals typically have a higher close rate and overall deal value. Now, how do you get your share?

Going to the dentist isn’t fun – especially for a kid. That’s why we go to a place that specializes in treating kids. I’m sure you can anticipate where I’m going with this. Our most recent experience was terrible (not kid friendly). The hygienist ridiculed …

“Andrea, my parents always told me, you can’t learn if you’re flapping your lips”, shared my seat mate on a flight to Miami. This guy was a scholar, CEO of a financial services co., and an all-around interesting person. To be clear, …

Some people “get it” when it comes to the role brand plays in a business. But it’s rare. We start with “people” because “people” play such an important role in the articulation of the brand. In most companies, it seems, the person who is looking …

Our son is a gifted writer. He enjoys writing. At the same time, he puts a great deal of pressure on himself to “create” / “produce” pieces that move him personally as well as his teachers and classmates (his …

By, Andrea Pirrotti . If you engage with me you’ll know that one of my favorite sayings is, “Entrepreneurs build the plane as they fly”. We simply don’t have the luxury to “wait” until the product, service, the initiative is perfect. So often “showing up” …