Adris Professional Services Creates Visuals For App

Our Professional Services Team was recently approached by the media marketing company Ice Creative who had teamed up with the European division of AMX (primarily a manufacturer of audio/visual control devices) to create an interactive iPad app.

The app has been designed to show the very latest of AMX technology whilst exploring a university campus. It allows the user to travel through the virtual university grounds to specialist buildings including the library, administration building and sports center to get a glimpse of the typical AMX products that could be used in each location.

The team was tasked to produce the virtual campus for the app; this involved designing each building and the landscape around it. The overall aim was to produce detailed visuals and animations that will navigate the user through the campus and allow them to take a virtual fly over around the buildings.

Finally they were asked to produce a fly over animation of the city with an approach to the university campus. This was a challenge as there was an expansive cityscape the required a great deal of detailed buildings and parkland with foliage.

This meant that there was a great deal of data that they needed to design and then render but as Adris and the team are fortunate to have extensive of resource high spec machines (a render farm so to speak) to handle the data whilst rendering it meant that this challenge was easily overcome.

The team were only given a short period of time to complete the app and despite the tight deadline they managed to very successfully design, produce and render the app to schedule.

Overall the client's expectations were exceeded and were extremely happy with the outcome and overall app.

About the author

As lead 3d artist for our design and visualisation studio and as an Autodesk certified professional and 3ds Max trainer, I work on a diverse range of technically challenging projects ranging from static architectural and interior visualisations, through to conceptual product design, product sales media and complex 3D animations.

My role also encompasses training and visualisation consultancy for clients venturing in to the digital media realm and also product support advanced training for established 3ds Max users.