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Vision

Before the Beginning

We've always loved and believed in real estate. Straight out of college Lee bought our first investment property with a partner. We sold it years later for what seemed like a huge profit. Oh, if we had only known. But it was a successful investment and the first of many, but we hadn't considered real estate as a career.

We were living a perfectly happy life in the Sierra foothills on a lake not far from Lake Tahoe. We started running marathons, as a way, an excuse, to travel the world. We were in great shape.

But Barbara started to not feel right. She suddenly started to have aching joints, memory loss, her hair was falling out in clumps and, even though she ran, she started to gain weight. The doctors we saw were completely at a loss until one asked, "have you ever been tested for Lyme?"

The Lyme test was positive and so began a long and sometimes painful series of treatments. She was told that some of the things that wold help were getting out of the cold, damp mountain climate to someplace that was warm and at a lower elevation where there would be more oxygen in the air. She was told swimming in salt water would help.

And so, one cold rainy winter she visited Lahaina for two weeks. The affect was just short of miraculous. Both she and Lee knew that a move to Maui would be a good thing, maybe the only thing for her health.

But what are we going to do on Maui?

Lee was running a marketing consulting company at the time with several real estate companies as clients. His job was to generate leads and inquiries for the agents through advertising and the internet. It was documented that over 90% of the inquiries that came in to the various companies were never responded to by the agents.

I just wanted to pick up the phone and call those people myself. Here are agents that say they want business and prospects with some level of interest, maybe they need to buy or sell right away, and the agents aren't even trying to connect.

They didn't understand what was at stake. Barbara and I knew we could do a better job. We'd had a truly great agent in a transaction in Reno, one of our investment properties. She was on it. She knew what was at stake and was willing to do the work to get it done. We thought we could do that in Maui and make a difference for people.

The Beginning

We wanted to live on Maui and we saw an opportunity that allowed us to use our resources and skills in an industry that we liked - we love real estate! We are experienced homeowners and real estate investors who have been on both sides of industry trends - made money and lost money! Real estate has helped us in the past to grow our assets/net worth , and we firmly believed that when it's purchased right, it's still a great way to grow personal wealth and improve quality of life and improve quality of life and nurture our families.

We experienced a lack of concern and professionalism from real estate agents we had worked with and felt we could provide a higher level of service. We wanted to create a business with high standards of client service and integrity that would allow us to contribute to the community and provide a living to us.

The Challenge

We started our business in 2006, right before the industry headed into a long, severe downturn, and we were an unknown quantity and a very competitive market.