Digital Marketing Trends

Mobile optimization. Mobile optimization is expected to take a big leap in 2015. Mobile-specific content will be created for mobile phones which incorporates the rules of: Responsive Web Design & Advertisement.

Content Marketing. Content Marketing is said to make an even greater impact in 2015- Money from PPC. SEO and social media will be allocated to content.

Social Media Marketing. Social Media Marketing will be recognized as one of the pillars of marketing. In 2015, it is expected to be used as a solid and effective distribution platform.

Social Payments. Small businesses wilt highly benefit from a ‘one click payment’ option from social media websites. Apps such as Twitter allow businesses to sell their products instantly and directly on the user’s newsfeed without leaving the app.

Repurpose Email Marketing. It is expected that content from emails will be repurposed and will now be featured as friendly downloadable PDFs, eBooks and Whitepapers.

Reinvent Native Advertising. Native Advertising wilt be reinvented. It will shift from being solely promotional content to more relevant content.