Twitter Timeline

The Idea

From 2006 to #NOW, Twitter has acted as a timeline for what’s happening in the world. This simple, yet powerful platform has allowed millions of people to share ideas and information instantly without barriers.

Twitter called us to create a permanent interactive installation at Twitter HQ in San Francisco, celebrating the most significant moments in the company’s nine-year timeline.

The Creative

We designed and sculpted interactive haptic sculptures representing nine key Twitter moments. Each piece is displayed in chronological order across a custom oak credenza embedded with sensors. As a sculpture is lifted, these sensors trigger an explosion of visuals taking over a 23x9 ft. wall. Particles of varying sizes and hues of blue burst and swirl around a floating hashtag before transforming into the Twitter content associated with that moment. Once a sculpture is placed back down, all the content from that moment fluidly transforms back into a particle before receding off the wall completely.

The very last sculpture is a real clock, representing everything trending in real time #NOW on Twitter.

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Fake Love is an innovative experiential design agency, crafting
award-winning work that creates real emotional connections.
We concept, design, fabricate, animate, generate and invent anything you can imagine. And some things you can’t.

Some call what we do experiential marketing or event marketing, others interactive design or new media art. We call it Fake Love.