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Database Services

Successful cross-channel marketing relies on integrated and quality data and insights.
However, customer data traditionally resides in various, disparate databases spread
across a marketing organization’s platform. This often results in a fragmented
view of the customer and execution of marketing messages that are not nearly as optimized
or as coordinated as today’s customer now expects and demands. Building on a
heritage as one of the founders of the database space, Experian Marketing Services’
is committed to top tier database services as an integral component of the cross-channel
marketing platform, offering marketers a solid foundation of reliable and quality
customer data that supports their cross-channel marketing initiatives.

When you leverage Experian Marketing Services’ Database services, you gain:

Flexibility beyond deployment models: Experian Marketing Services turns the power
of big data into useful, real-time decisioning applications, accepting and transforming
any form of structured or unstructured data.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.