UA anti-binge drinking campaign wants to bring Shaq to campus

UA students are working hard to bring The Big Aristotle to campus to promote anti-binge drinking awareness. (AP Photo/Lynne Sladky, File)

TUSCALOOSA, Alabama -- University of Alabama advertising and public relations students have launched an anti-binge drinking campaign that is trying to appeal to NBA superstar and LSU alum Shaquille O'Neal to appear on campus next weekend for the showdown between the Crimson Tide and the Tigers on Nov. 5.

The students and faculty are using a Twitter campaign (with the hashtag #GetShaq2UA) to garner the recently retired O’Neal’s attention and try to convince him to visit campus.

LessThanUThink media coordinator Emily Diab told The Crimson White that social media has reeled in celebrities like Charlie Sheen to Tuscaloosa for good causes in the past, so they're hoping it can lead to Shaq's making an appearance.

Diab says people should use the hashtag while tweeting @SHAQ (O'Neal's account) and the group's account @LTUThink to help bring attention to the initiative.