4: Configuring Blubrry PowerPress to optimize iTunes search

What about PowerPress?

How to optimize powerpress for iTunes search

In my last post I told you all about optimizing the ID3 tags in your actual mp3 files to benefit you in iTunes search.

But if you’re using a WordPress site and are also using PowerPress from Blubrry, there are all kinds of options in your PowerPress plugin settings that iTunes can and will pull. Make sure you fill those out well.

[tweetthis hidden_hashtags=”#podcasting”]Setting up your powerpress settings right can help you get found in iTunes search[/tweetthis]

Here’s my take on it…

FEEDS TAB – make sure the “Feed Title” and “Feed Description” are filled out with additional keywords. Here’s an example of what mine looks like (http://goo.gl/lzjRMl). You should also make sure your “rating” is set to the appropriate level (G, PG, etc.)

ITUNES TAB – This is the most important page for metadata. Make sure you get these things right. Here’s what I suggest…

iTunes Subscription URL – This is the URL that you are given by iTunes. It’s something like https://itunes.apple.com/us/podcast/name-of-your-great-podcast/idXXXXXXXXX. If you have lost your subscription URL, go into iTunes and search the store for your show. Once you find it, click the “view in iTunes” button. Once your program opens and your show comes up, right-click over your cover art (for Windows users) and choose “Copy URL”. Paste the URL into this field and remove the “?mt=2″ at the very end.

iTunes Program Subtitle – This is your Tag line or mission statement for the show. This is another good place to insert some keyword rich description. But again, be sensible about it.

iTunes Program Summary – Give a punchy, powerful, keyword-rich summary, but don’t get spammy about it. Make sure it fits your podcast and the keywords are used in full sentences.