In front of a record global audience, salesforce.com will demonstrate how companies are using social and mobile cloud technologies to connect customers, partners, employees and next-gen products in entirely new ways. With more than 750 sessions and 350 cloud companies in the Cloud Expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking.

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• “Now in its 10th year, Dreamforce has become the largest vendor-led technology conference ever, with more than 90,000 registered attendees,” said Marc Benioff, chairman and CEO, salesforce.com.

Dreamforce 2012 Registration Soars
The 10th annual Dreamforce has grown at a record-breaking pace, increasing 96 percent year-over-year with more than 90,000 people, from more than 65 countries, registered to attend. With an additional 100,000 people expected to view Salesforce Live on Facebook, Dreamforce 2012 is the must-attend conference for anyone interested in learning more about the future of enterprise software.

This year’s Dreamforce has more than 3,000 C-level executives registered to attend, an increase of 100 percent year-over-year. The number of C-level attendees has grown exponentially as Dreamforce becomes one of the most strategic and critical events for senior executives to attend each year. Executives come to Dreamforce to network with the most innovative companies in the world, exchange best practices on cloud deployments and learn how next-generation social and mobile cloud technologies are helping companies grow.

Partner Economy Skyrockets at Dreamforce
Dreamforce is the largest gathering of cloud companies under one roof. More than 350 exhibitors, with a combined market capitalization of more than $1.3 trillion, will showcase more than 1,000 solutions in the Dreamforce Cloud Expo. Partner investments in Dreamforce are up by 40 percent from last year.

Dreamforce Gala is Red, Hot and Social
For the first time in Dreamforce history, the Dreamforce Gala will be held in San Francisco’s Civic Center Plaza with seven-time Grammy award-winning and Rock and Roll Hall of Fame inductees the Red Hot Chili Peppers performing on the steps of City Hall.

Now Everyone Can Experience the Power of Dreamforce
Salesforce.com invites everyone who would like to experience the excitement of Dreamforce to take advantage of the free keynote and expo pass and live streaming of the event from Salesforce Live on Facebook.

Those who cannot attend Dreamforce in person can experience Dreamforce from anywhere by visiting Salesforce Live on Facebook at www.facebook.com/salesforce, which will stream general session keynotes, interviews with industry luminaries and more. Select Dreamforce sessions with salesforce.com executives will also be available via live streaming audiocast. A complete list of these sessions can be accessed through the company’s Investor Relations Web site at www.salesforce.com/investor.

The Concert for UCSF Benioff Children’s Hospital
Continuing the tradition of integrated philanthropy at Dreamforce, the Salesforce.com Foundation is thrilled to announce the third annual Concert for UCSF Benioff Children’s Hospital at Bill Graham Civic Auditorium on Thursday, September 20th at 6:30 p.m. PDT. The benefit concert will feature Lady Antebellum, Dana Carvey, and an after-party featuring DJ MC Hammer. To purchase tickets or for more information, please visit http://www.theconcertforucsfbch.com/.

The Salesforce.com Foundation and Dreamforce are also teaming up in other meaningful ways this year:
• Dreamforce will continue its Non-profit and Higher Education track featuring more than 30 sessions and its own exhibition hall on the 3rd floor of Moscone West. Representatives from more than 1,600 non-profit and higher education institutions will be in attendance to hear from industry leaders, network and learn how to transform their organizations with social and mobile cloud technologies. For more information, please visit: Salesforce.com Foundation and Dreamforce.
• The Salesforce.com Foundation is bringing volunteer events to attendees at Dreamforce. Throughout the conference, the passion and energy of attendees will be channeled into several local community projects such as participating in a McClaren Park clean up day, preparing disaster kits with the American Red Cross, developing care packages for children in homeless shelters with Project Night Night and building bikes for local youth with Playworks.

Additional Information
• Conference registration is now open at www.salesforce.com/dreamforce
• Special Free Keynote and Expo Pass registration is available at
www.dreamforce.com/freepass
• Become a fan of Dreamforce on Facebook: http://www.facebook.com/dreamforce
• Follow @dreamforce on Twitter and join the conversation around #df12

About salesforce.com

Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.