Yes, the business magnate (or “magnet,” as the video description reads) faced a doink live on YouTube for an episode of The Joe Rogan Experience Thursday night, and, predictably, not too long after, the internet lost its damn mind. Amidst Tesla’s stock tumbling and speculation about whether or not he actually inhaled, Twitter and Reddit were buzzing with Musk marijuana memes (sorry).

Though there doesn’t appear to be a universally agreed-upon format just yet, initial reactions look promising: