Earn Money With Joel Comm´s Tips

martes, 3 de julio de 2007

Blogging can be an excellent way for people to start earning with AdSense. It takes no effort at all to get a blog up and running on Blogger and you pretty much start with one ad well blended at the top of the page.

But there's a difference between starting with AdSense and making a good income from it, and that's really the goal, right? I'm sure that most bloggers who put ads on their sites would really like to see their entries making so much money that they can kick the day job and make their living as a professional blogger. They'd be getting paid to talk about their favorite topics, and what could be better than that?

There are some people online who do exactly that. But you've got to do a lot more than put one ad at the top of your Blogger site -- however well-blended it might be -- to become a professional blogger.

First, most professional bloggers run more than one blog. They often run several. They also talk about a lot more than their families and their points of view. They give valuable information that people can use in their own lives or their businesses, and best of all, they become the center of a community in which other people swap tips and ideas. So if they're travel agents, they can write blogs that reveal how to find bargains. If they're accountants, they can warn about hidden tax liabilities.

That's valuable content aimed at a market that wants it.

And then there are the ads.

You could tell readers how to choose next week's winning lottery numbers but if you don't have ad units in the best places on the page and showing the sorts of ads your users will want to click, you won't get a penny from the winnings. You'll have to know how to make sure AdSense is serving the ads you want to receive. You'll have to know how to make those ads stand out while still blending in. And you'll have to know how to follow your stats so that you can leap on a drop in earnings as soon as it happens.

It's a combination of creating valuable content, smart AdSense strategy and a good knowledge of Internet marketing too. Just get that -- and it's really not too hard -- and you can be a professional blogger too.

lunes, 18 de junio de 2007

Can You Choose Your AdSense Ads?

AdSense delivers great click-throughs and high revenues for one reason: the ads are targeted to what the user wants. Google's robot picks out keywords on your page, gets a grip on what your website is about and delivers links that take users to sites that interest them.

That's great news... up to a point. As much as you want your users to click on ads that look interesting, you might not want to trust to a robot to pick those ads - and you might prefer to have ads on your page that pay the highest amount possible for each click.

But you don't get the choice. You can do lots of things to improve your AdSense revenue, from selecting the layout of your ad unit to choosing the color and size of the font, but one thing you can't do is slip into Google's database and choose the ads. If you could do that, no one would ever choose the low-paying ads.

That doesn't mean you can't do anything at all though. The fact is, some smart publishers have been noticing all sorts of interesting results after playing with their HTML code and changing some of the text on their Web page. And some of those results have been very surprising indeed.

For example, some publishers have found that placing keywords in certain positions on the page can have an immediate effect on the ads served. The owner of a site about recreation vehicles then would be able to do a little research online to find the highest paying keywords in his area and then - if he knew where those hotspots were - he could place those keywords in the right areas on the page. In addition to the usual ads about camper vans and RV's that his site would receive, the publisher could be certain that at least one of the ads was the highest paying possible. That's the sort of knowledge that's worth money in your pocket.

Why some areas of a Web page should be more important than others is a mystery well kept by Google's programmers. But some of Google's ad secrets are leaking out - and they're being snapped up by smart publishers who understand that knowledge and strategy are the key to massive AdSense revenues.

Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online for more than 20 years. Joel is co-creator of ClassicGames.com, now known as Yahoo! Games and is the author of the web's best-selling AdSense ebook, "Google AdSense Secrets (Or What Google Never Told You About Making Money With Adsense)".

viernes, 8 de junio de 2007

Adlink Units: Are They Worth It?

When Google first launched AdSense, there was some skepticism from publishers. As much as most people were blown away by the idea of ads that were targeted to the content of a Web page there was the question of whether users, used to banners and skyscrapers, would click on something that looked so different.

Boy, were those doubters wrong! AdSense has more than proved its worth to advertisers, users and publishers.

A similar sense of skepticism greeted Google's launch of AdLink units. With nothing more than a list of links (which then lead to the ads), these units contain even less information than a traditional AdSense unit. And the user has to click twice before the publisher gets paid. That makes them sound about as welcoming as a winter barbeque in Siberia.

It took a while for publishers to discover that actually AdLink units weren't as bad as they looked, and that with a smart bit of positioning they could actually take advantage of the way some pages are laid out. In fact, for some designs, they were able to reach parts that other AdSense units just couldn't reach!

And best of all, publishers quickly discovered that once someone clicked on an AdLink unit, they would almost always click on the ad that followed. That did their revenues the world of good and removed the two-click doubt.

The old AdLink units then were effective, but fairly limited. They were great if you knew the one or two places on the page to use them but not so good if you didn't. Recently though, Google has launched horizontal AdLink units that have taken these ads into a whole new realm. Because they fit neatly across a page they're useful for a much broader range of page designs and are much more flexible. On the other hand though, they're now competing for space directly with the traditional ad units, making it even harder for publishers to figure out which ads to place where.

Is all this good news for publishers or bad news?

It's great news for savvy publishers who have more tools to maximize their AdSense revenues (and know what to do with those tools) but it's bad news for people who don't make the effort to learn how use AdSense - and now have more ways to miss out.

Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online for more than 20 years. Joel is co-creator of ClassicGames.com, now known as Yahoo! Games and is the author of the web's best-selling AdSense ebook, "Google AdSense Secrets (Or What Google Never Told You About Making Money With Adsense)".