Marketers and marketing agencies have driven results from direct mail for decades, and although consumers have become sensitive to "junk mail", these three statistics prove that you shouldn't discount direct mail as an effective way to promote your business.

We use "Greek" copy because no one recognizes it as an actual language, so it's easily identified as a placeholder. But have you ever wondered why we use it or where it comes from? Well, you’re about to find out.

As it turns out, BKV Creative Director (and resident word wrangler) Michelle Gunn isn’t afraid to be the voice of a generation. We asked her to tell us how to market to a notoriously diverse and disaffected audience: Gen X. And let’s just say she took it personally.