Proton Holdings Berhad, also known to many Malaysians as Proton that was established in 1983 as the sole national badged car company. Based in Shah Alam, Selangor, the company operates additional facilities at Proton City, Perak. ‘PROTON’ is an acronym for Perusahaan Otomobil Nasional (National Automobile Company). Proton approached Mitsubishi Motors between 1983 and 1984 and arranged a joint venture between both companies for the production of the first Malaysian car. The fruit of the collaboration was the Proton Saga, which launched on 9 July 1985.

35 years on, Proton continues in designing, manufacturing, distribution and sales of rebadged passenger cars with collaboration of international auto manufacturers such as Mitsubishi Motors, Suzuki and PSA Peugeot Citroen based models like the Arena, Ertiga, Iswara, Juara, Perdana, Putra, Saga, Satria, Tiara and Wira. The company also manufactures in-house models such as the Exora, Gen 2, Persona, Satria Neo and Savvy. Until today, these models are very well sort after by local used car buyers for not only of their affordable prices, but also due the abundance of spare parts available and their serviceability by many mechanics nationwide.

Today, Proton continues to provide Malaysians affordable personal mobility with their latest models on offer today much like the Inspira, Iriz, Persona, Perdana, Prevé, Suprima and the all-new third generation Saga saloon.