With the global economy slowly recovering, Euromonitor's Head of Food Research, Lee Linthicum, provides analysis of the major trends and developments driving pet care sales, including the role of the Internet in shaping consumer preferences and spending habits.

Petfood Forum returns to Europe after four years! Join us in beautiful and historic Cologne for a day of learning and networking.

The theme for Petfood Forum Europe 2011 is Innovation in Petfood. You can also visit many petfood and agrifeed exhibits as part of Victam International 2011 (www.victam.com) in Hall 6 of Koelnmesse, just 100 meters from Petfood Forum Europe.