Alexandra Rovira, JALEO

MEET ALEXANDRA ROVIRA, ONE OF TWO FOUNDERS AT WOMEN'S FASHION BRAND,JALEO

What advice would you have for someone looking to get into the same role and industry as you?
Be passionate about your business and persevere!

What have you learnt from your years working in the industry?
That less is more, most of the time...

What career books would you recommend reading?
A Thousand Splendid Suns, by Khaled Hosseini

What should always be taken seriously? Loyalty and respect for others. What should never be taken seriously?
Cheap criticism.

Can you name a person who has had a tremendous impact on you? Maybe someone who has been a mentor to you? Why and how did this person impact your life?
Ralph Lauren, because he is not only a fashion icon, but because he also created a lifestyle.

What’s the number one thing you want to achieve in the next five years?
To continue building the Jaleo brand in international markets as a reference for the woman of tomorrow.