Studio SAY/SO is the creation of product designer Sophie Lou Jacobsen and interior designer Sarita Posada. Collection 01 reflects the designers' multi-cultural backgrounds in a series of furniture pieces catering to both the design-conscious consumer and the hospitality industry. Working with a team of craftsmen in Medellin, Colombia (Posada’s hometown), the collection pairs color and form to create youthful, elegant and mid-priced pieces designed with usability in mind. The furniture reflects the vibrant colors seen throughout Colombia, as well as classic forms and materials found in 1930s French and 1970s Italian design.

Collection 01 was launched during New York Design Week 2018 at Creatures of Comfort, as part of Sight Unseen OFFSITE.