#SPSM brings back #ProjectClarence for it’s FIFTH YEAR, 9pCT. We’ll be chatting about simple ways you can use thumbnails to increase traffic on your video content. All you need are tools like PicMonkey or Canva, and to remember the secret numbers: 1920 X 1080!

As you know, #ProjectClarence is a nod to Clarence the Angel, in “It’s a Wonderful Life” the holiday movie classic that has forever cemented the relationship of Christmas and Suicide Prevention. Whatever you celebrate this season, #ProjectClarence is a time to road test 1 new social media skill for the few weeks of hiatus, until our first show of 2018 (1/22/18, 9pCT).

This year we’ll be discussing how we’re using video thumbnails to increase traffic to your suicide prevention video content. Maybe you’ll make a video that dispels myths about the holidays and suicide (historically the period of the year with the LOWEST suicide mortality rates in the US). Make a #ProjectClarence thumbnail and be sure to tag #SPSM!

We’ll go from SPSM YouTube thumbnails that look like this (OUCH!):

To this:

Watch us LIVE here:

If you want to find past years’ episodes of #ProjectClarence, check out our blogs, listed below: