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Pantone’s Color of the Year 2018

Inventive and imaginative, Ultra Violet lights the way to what is yet to come. Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets. – pantone.com

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! A dramatically provocative and thoughtful purple shade, Ultra Violet communicates ori...