Conjoint Analysis

Conjoint analysis is a popular method of product and pricing research that helps uncover preferences for product features, sensitivity to price, forecast market shares, and predict adoption of new products. Its many applications include:

Feature selection for new or revamped products.

Marginal willingness to pay for specific features relative to other features.

Price elasticity of demand to understand how sensitive customers are to price changes.

Preference share simulator

Conjoint.ly is an online service for pricing and product research using state-of-the-art discrete choice methods (conjoint analysis), Van Westendorp, Gabor-Granger, prediction markets, and other techniques.