Customer Focus

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In Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight, Thomas A. Stewart and Patricia O’Connell teach organizational leaders how to align their strategy and enhance customer...

In today’s highly fragmented consumer landscape, many companies struggle to sell more products and services to customers. Yet, expanding markets and selling more products profitably are keys to business success. In...

Transformational Consumers look beyond corporate messaging to see what value a product or service provides for improving their lives. They want to solve their problems and they believe in the power of growth and change...

Most companies know that their customers are their most important assets and that nurturing customer loyalty is imperative to long-term growth and success. However, a majority of companies remain either fixated on lead...

Merely advertising a product according to demographics is no longer enough to attract and retain customers. In order to keep customers and turn them into online advocates, a company must provide them with personalized...

Many individuals strive to make the transition from subject matter expert to successful consultant. However, subject matter expertise only accounts for about 75 percent of a successful consulting engagement. The other...