Cow brigade now out to stop leather shoe sales #BeefPolitics #WTFnews

Myntra responded to RSS‘s tweet saying that the shoes were imported to India and no cows were killed in the country for the shoes.

BENGALURU: The Hindutva brigade’s online campaign to protect the cow has taken a new turn with e-commerce major Myntra, owned by Flipkart, becoming the latest target.

A tweet posted on Wednesday from Twitter account @RSS_Org demanded that the government should act against Myntra as it sold shoes made from cow leather. It even asked Myntra to take such products off its catalogue. “Govt should take action against @myntra for selling cow leather shoe and hurting religious sentiments of Hindus,” said @RSS_Org.

When contacted by TOI, Rajesh Padmar, who is in charge of RSS media affairs in Karnataka, said: “@RSS_Org is the Twitter handle of one of our swayamsevaks. The RSS recognises this handle and public opinion expressed there is shared at the @RSSorg Twitter handle, which is the official and verified one (of Sangh). We endorse the tweet by @RSS_Org on Myntra.”

Given the sensitivity surrounding the cow, Myntra responded on the social media platform by saying it is acting well within the laws of the land. Material for the products it sells was imported into India, it said, implying that cows were not killed in the country for the leather.

“We appreciate your sentiments. We feel sorry if the sale of any particular item does not meet your approval. However, in India, please be assured that we function well within legally permissible norms,” @myntra, the e-tailer major’s official Twitter handle posted.

The e-tailer’s quick response to @RSS_Org was perhaps prompted by the fact that the latter has over 69,800 followers, including several political heavyweights.