Playing to Win:How Strategy Really Works

A. G. Lafley and Roger L. Martin

"A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G's sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years." Following their advice to develop a business strategy can help your company no matter what the size. Using stories of iconic products like Bounty, Oil of Olay, and Swiffer, they explain how to decide where to play, when to play, and how to play - strategies that put you in the lead for success.