Hasbro Studios to haunt cinemas with Ouija 2

Hasbro Studios is teaming with Universal, Blumhouse Productions and Platinum Dunes for a Ouija sequel.

The first movie, based on Hasbro's Ouija board, marked a departure for the studio from family friendly ventures like Transformers, Battleship and G.I. Joe.

The Hollywood Reporter states that Oculus director Mike Flanagan will step behind the camera for Ouija 2, which will follow a young girl grieving the death of her father.

“Producing a thriller like Ouija provided us with the opportunity to broaden the brand’s image and appeal, and ultimately reach an older demographic,” Executive VP/chief content officer at Hasbro, Stephen Davis, told ToyNews earlier this year.

“It lends itself to telling a different kind of story from our other brands, and let us deliver on the current trend of more suspenseful themes and scary stories that tweens and teens really gravitate to.”

Since launching in 2009, Hasbro Studios has transformed some of firm’s biggest properties into smash hits on both the big and small screen. Executive VP/chief content officer at Hasbro, Stephen Davis, tells Billy Langsworthy about the firm’s approach to bringing its toys to life in this way.

“My Little Pony fans love the Equestria Girls series, and the original music from the movies is a huge part of the magic,” said Stephen Davis, executive vice president and chief content officer of Hasbro Studios.

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.