Our brain has our self-image. Once I announce my plans about what new features are going to come up on diamondbhai.com, it will give me partial satisfaction of things. I have not started working on new feature yet but by just announcing, I will start feeling good about it.

So if you come across friend who tells you that he bought a running shoes and has decided to go jogging every morning, chances are he could have done much better by just not disclosing it.