I've had a couple of meetings with smart, trusted contacts in recent days where they've predicted a walloping great crackdown on IAP in kids' games, and that advertising is going to offer the only sustainable business model...

What should Apple and other platform holders do to eliminate the criticism that IAPs are bought by mistake and what are the best practices that developers should follow to keep their games on the right side of...

It was recently reported that Zynga’s market value was less than the value of its cash holdings and the property it owns in San Francisco. If you were suddenly asked to replace Mark Pincus, what would you...

If free-to-play becomes the dominant business model for platforms that encourage longer play times and less 'snacking' (such as consoles or PC), how can rich, 8+ hour single-player narrative games (such as Half-Life 2, Tomb Raider or...

About

Gamesbrief is a blog about the business of games. We look behind the headlines to tell you not just what is happening to games, but why it matters to your business. From Activision to Zynga, we analyse the companies who are making waves in the games industry and the new platforms, like Facebook, iPhone and Unity, that are changing the market.

Testimonials

“Nicholas Lovell is a deep knowledge specialist: he has all the data and insight you’ll need on the subject of how to do business in the emergent and ever-evolving field of social and online gaming. From microtransactions to marketing, he’s got it covered. Highly recommended”Alice Taylor, Channel 4