national finals rodeo

Since Purple Cowboy wines were created back in 2008 December means Tough Enough To Wear Pink Night at the Wrangler National Finals Rodeo in Las Vegas. Not only is Purple Cowboy the Official Wine of the Professional Rodeo Cowboys Association but the wine has been a long-time supporter of Tough Enough To Wear Pink, the western community’s campaign to fight breast cancer.

The campaign was started by Terry Wheatley, creator of Purple Cowboy wines and Karl Stressman, formerly with Wrangler and now PRCA Rodeo Commissioner. They had an idea that the rodeo athletes should wear pink on one night during the Finals to raise awareness about breast cancer. The idea took off and today, Tough Enough To Wear Pink is supported by rodeos and western events across the country and dedicated corporate sponsors. Funds raised stay primarily in local communities to help families dealing with the disease. To date, $27 million has been raised.

If you’re not at the rodeo and would like to support the work of Tough Enough To Wear Pink, please www.toughenoughstore.com where you can find merchandise and wearables that give back to the cause and tune in CBS Sports Network or ProRodeoTV.com to follow the action.

If you’re coming to the rodeo, don’t forget the visit the Tough Enough To Wear Pink booth at the Thomas & Mack or check out Booth 671 at Stetson’s Country Christmas at the Sands Expo & Convention Center.

And be sure to sport your pink gear on Tough Enough To Wear Pink Night, Monday, December 11.

Can’t make it to Vegas? Watch the action live each night on CBS Sports Network from 10 p.m. – 1 a.m. (ET) every night. Tune into Dish: Channel 158; Direct TV: Channel 221. Or check your local listings.

OR catch up on each day’s action online at 6 p.m. Pacific nightly on ProRodeoLive.com and Rural Radio Sirius XM 80, with Steve Kenyon and Wade Wheatley.

Tough Enough to Wear Pink at the Wrangler National Finals Rodeo

Join Tough Enough in Las Vegas at the Wrangler National Finals Rodeo, starting this Thursday, December 3 through December 12! And don’t forget to wear your pink for Tough Enough to Wear Pink Night on December 7 at the Thomas & Mack Arena.

While you’re at the Wrangler NFR, stop by and shop the Tough Enough Booth #770 at the Sands Expo Country Christmas and be sure to visit the Tough Enough trailer at the Thomas & Mack Arena.

We’re proud to share that Trevor Knowles, our Purple Cowboy endorsee on the PRCA circuit, finished sixth in the world in steer wrestling in 2014. He averaged 10th place during the 2014 Wrangler National Finals Rodeo in December, placed in four rounds and won $42,602.

He’s had a busy start to 2015! In January, Trevor competed in the Denver Stock Show and Rodeo, tieing with Tyler Pearson, of Louisville, Miss., and brought home $1,177. Then it was on to the Fort Worth Stock Show in February where he took home another $2,362.

He’s working his way back up the standings, with his current winnings at $9,716. We’re looking forward to cheering him the whole way through – way to ride Trevor!

He’ll be sharing his experiences and stories from the 2015 rodeo trail with us. We’ll be posting his stories here on our blog and over on our Facebook Page. Make sure you’re signed up for our newsletter so you don’t miss a word!

And don’t forget – when you sign up for our Purple Cowboy newsletter, you’re entered into the Gold Buckle Challenge for a chance to win two tickets to watch Trevor compete in the 2015 Wrangler National Finals Rodeo in December.

Can’t make it to Vegas? Watch the action live each night on CBS Sports Network from 10 p.m. – 1 a.m. (ET) every night. Tune into Dish: Channel 158; Direct TV: Channel 221. Or check your local listings.

OR catch up on each day’s action online at 6 p.m. Pacific nightly on ProRodeoLive.com and Rural Radio Sirius XM 80, with Steve Kenyon and Wade Wheatley.

Tough Enough to Wear Pink at the Wrangler National Finals Rodeo

Join Tough Enough in Las Vegas at the Wrangler National Finals Rodeo, starting this Thursday, December 4 through December 13! And don’t forget to wear your pink for Tough Enough to Wear Pink Night on December 8 at the Thomas & Mack Arena.

While you’re at the Wrangler NFR, stop by and shop the Tough Enough Booth #770 at the Sands Expo and be sure to visit the Tough Enough trailer at the Thomas & Mack Arena.