Star Trek Into Darkness DVD/Blu-ray Art

The box art for the forthcoming Blu-ray, Blu-ray 3D and DVD Star Trek into Darkness sets has been released. Star Trek into Darkness on Blu-ray and DVD will be released September 10, with the digital version to debut on August 20. Click on the thumbnail images to enlarge.

Wow, a lensflare joke.... how come no one ever thought of one those before....???

Anyway, I like the art for the 3D version, but no way in hell am I buying that, don't even have a 3D tv, I hate 3D. Thankfully, it's about the movie, not the cover art, so I'll live with the normal BR cover.

They deleted the hull registry and expanded the name of the ship for non-Trekkies to clearly know (with absolute certainty) it is the Enterprise.

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That just looks dumb, not to mention totally inaccurate.

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I just don't understand how it can bother anyone? I've seen plenty of inaccurate interpretations of the ship over the years.

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Because it's pointless. Is having the name of the ship rather than it's registry number really going to make someone more likely to buy the movie? As if they would pass on it until looking closer and realizing that, oh hey, that's the Enterprise! I would think anyone who would buy it would already know that that ship is the Enterprise or at least know that NCC-1701 = Enterprise.

I just don't understand how it can bother anyone? I've seen plenty of inaccurate interpretations of the ship over the years.

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Because it's pointless. Is having the name of the ship rather than it's registry number really going to make someone more likely to buy the movie? As if they would pass on it until looking closer and realizing that, oh hey, that's the Enterprise! I would think anyone who would buy it would already know that that ship is the Enterprise or at least know that NCC-1701 = Enterprise.

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Not everyone who buys this movie is a long-time, card-carrying Trekkie (some aren't even buying it for themselves, but for others they know who are Trekkies). Such people don't pay attention to the NCC-1701 registry at all (it's just a bunch of random numbers to them), but they're more familiar with the name U.S.S. Enterprise. They know U.S.S. Enterprise = "Star Track."

Why would you need to screw the ship up to let people know it's Star Trek?

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They didn't screw up the ship. It's just a depiction of the Enterprise on a DVD/Blu-ray sleeve. Other depictions have shown the ship entirely blurred or with strange lights sticking out of it where there should be none. It's not like it's end of the world.

If you can read "ENTERPRISE", you can read "STAR TREK", right?

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If it helps new or casual customers who are unfamiliar with NCC-1701 to see U.S.S ENTERPRISE in bold letters on the ship instead, what's the harm? It's not like it's going to look like that in the movie.

Of course it does if you look at it from the point of a Trek newbie or someone with only a casual interest in Trek. It's just a promotional image for the DVD/Blu-ray sales, nothing to get bent out of shape about.