The CHISEL Brand

Name and Type

Full Title

When expanded the group should be referred to as the Computer Human Interaction & Software Engineering Lab.

Notes

The ampersand, "&" is optional but encouraged. The word "and" should be substituted if the ampersand cannot be used.

The word "The" can be prepended to the title however the word "Group" should not be appended.

Wordplay is allowed (e.g. Chisel Assets Chassets) as long a it's clever.

Headings

When used as a heading or subheading the full title should be used in Open Sans – Regular. The title can wrap to a maximum of two lines, ideally right after the ampersand.

Example

Computer Human Interaction & Software Engineering Lab

Body Copy

When written in body copy the the group should be referred to as

The CHISEL Group (Formal Contexts)

CHISEL (Informal Contexts)

Brand Colors

The CHISEL Brand is composed of two primary colors as well as dark grey and white.

Blue

Hex:

#1A8EBD

RBG:

26, 142, 189

CMYK:

80, 32, 11, 0

Pantone:

7689C/7461U

Red

Hex:

#CA2026

RBG:

202, 32, 39

CMYK:

13, 100, 100, 4

Pantone:

7620C/2035U

Grey

Hex:

#666666

RBG:

102, 102, 102

CMYK:

0, 0, 0, 60

Pantone:

10C/426U

White

Hex:

#FFFFFF

RBG:

255, 255, 255

CMYK:

0, 0, 0, 0

Pantone:

663C/649U

Logo

The CHISEL Logo has three variants each with color and greyscale renders. The block logo should be used if possible however the other variants can be used where required.

The recommended format is SVG as it can be resized and is supported by most web browsers, this is also the best choice for web use. Some programs however, such as the Microsoft Office suite, do not support the SVG format. In this case it is recommended that you use the Medium or Large PNGs.

From here you can download the CHISEL logo for use on Posters, Slides, Publications, etc.