Later he gushed in the Bush Telegraph: “It’s nice, really nice, getting a massage off a beauty queen.”

Amy Willerton massaging Joey Essex (Photo: Rex)

Fellow camp-mates Rebecca Adlington and Steve Davis didn’t know where to look as delighted Joey lapped up the attention.

In scenes to be shown tonight on ITV, she blurts: “I can’t take the sexual tension anymore. It’s so awkward for me and Steve just sat here watching you two. I feel like I’m watching porn with my parents.”

But I’m a Celeb hosts Ant and Dec can barely contain their excitement at the prospect of a fire-side romance.

Amy Willerton massaging Joey Essex (Photo: Rex)

Speaking off camera, Ant, 38, confided: “I definitely think something could happen between Amy and Joey. We wouldn’t normally say this, but we haven’t had a jungle romance for quite a few years.”