Every element of design, copy and social proof plays its part in the narrative and guides the visitor toward your conversion goal.

But not all landing pages have happy endings.

If there are elements on your landing page that don’t serve a distinct purpose, or otherwise give your prospects a reason to stop and think, then you’ve failed to create a delightful landing page experience.

In our latest episode of Page Fights, regular judges Oli Gardner and Peep Laja and guest judge Ian Lurie, CEO of Portent, identified a series of landing page mistakes that disrupted that narrative.