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Increasingly, inexpensive direct-response ads or infomercials are showing up in network prime-time ad pods. Draftfcb chief media officer Richard Gagnon said, "Usually, network television isn't a place to go because the efficiencies are cost prohibitive for direct-response advertisers to go there." Representatives for CBS and Fox News said that direct-response ads are showing up in prime time in part because strong ratings meant that ad slots reserved for make-goods were unexpectedly available.

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With fewer branding dollars being spent online, publishers are agreeing to host more direct-response ads, per this article. "Ultimately, the economy is what it is, and ad networks are finding that it is easier for them to get direct-response ads right now than it is to get brand dollars," said J.T. Batson, a VP at the Rubicon Project.

It's not clear if the Snuggie -- a hybrid of a blanket and a monk's robe -- is selling well because of its style or because it appeals to consumers looking to save money on home heating bills, but the product is selling. The Snuggie, promoted via a quirky direct-response ad campaign, has sold a reported 4 million units in about three months, according to this article.

Health care and CPG giant Schering-Plough, in a shift from its usual emphasis on traditional marketing channels, reportedly is planning to spend as much as $10 million on an eight to 12 week digital out-of-home campaign for sun care, foot care and upper respiratory treatment products. The effort, which reportedly is the largest single buy in the digital OOH category, will encompass 17 networks in nine types of venues, including health clubs, doctors' offices, malls, golf courses and airports.

Increasingly, inexpensive direct-response ads or infomercials are showing up in network prime-time ad pods. Draftfcb chief media officer Richard Gagnon said, "Usually, network television isn't a place to go because the efficiencies are cost prohibitive for direct-response advertisers to go there." Representatives for CBS and Fox News said that direct-response ads are showing up in prime time in part because strong ratings meant that ad slots reserved for make-goods were unexpectedly available.