Problem

We want to own fewer things that do more for us

As the way we live our lives has evolved, footwear hasn't. The shoes we have today are not versatile enough for the different social occasions we experience, and we end up spending too much money on shoes we barely wear.

After spending hundreds of hours interviewing people about the shoes they own, we found they were tired of:

Changing shoes throughout the day and keeping shoes under their desks

Stuffing extra pairs of shoes into their carry on bags because they didn't know which ones they would need for a trip

Having way too many pairs of shoes (but nothing that went with their outfit)

Replacing and repairing water damaged shoes

Solution

Wear Glyphs with absolutely anything

Anything? Anything. Pants. Shorts. Dresses. Suits. Birthday Suits.

Our digitally-knit loafer is designed to be the only pair of shoes anyone needs for everyday use. Glyphs were created to fit perfectly into our days and nights. We designed them that way so you can feel good and focus on the important parts of life.

Product

The most versatile shoes on the planet are digitally knit

Knit to Fit

Glyph uppers are knit to stretch perfectly around every foot. The more you wear them, the better they'll fit. 👌

Knit to Drip (Rain Resistant + Machine Washable)

Glyphs are knit with a permeable membrane. Wear them in the rain, throw them into the washing machine. 💧

Knit to Breathe

Glyphs were designed to breathe - each shoe weighs less than a pound. Our insoles have an antimicrobial coating so you can wear them with or without socks. 🍃

Knit to Last

Glyphs are constructed with a proprietary knit pattern to outlast leather. They will take a beating and keep their shape. 💪

Traction

We have sold out three times

Gross Sales

Press

Customers

We make people's favorite shoes

Glyphs are beloved by minimalists, travelers, and doers. Our customer base is highly desirable and has a median income of over $130,000. Two of our early investors were customers who reached out to us—this was our inspiration for launching a campaign on Republic.

A Net Promoter Score (NPS) measures the likelihood of customers recommending Glyph to their family and friends. Glyph has an NPS of 62—far above the industry benchmark.

Business model

Direct-to-consumer

Glyph currently offers a men's and women's shoe, both priced at $125 a pair. With an efficient customer acquisition strategy and high customer loyalty, our LTV/CAC has been 4.7.

Looping

We have built a supply chain that goes both ways.

Customers can return their Glyphs after they wear out to be recycled and to get a discount on their next pair. Looping lets us do the right thing for the planet while also retaining customers and increasing our LTV.

Market

$456B global footwear market

$93B domestic footwear market

Our entry point: the minimalism community. Consumer interest in minimalism is skyrocketing, and we are perfectly positioned to capture it.

There has been enormous growth in the versatile shoe category, but incumbents have struggled to offer new technology and environmentally sustainable products

1/3 of Americans either identify as minimalists or aspire towards a minimalist lifestyle

Competition

As one of the largest consumer industries in the world, the the footwear market allows for multiple winners in each category. Our opportunity is to build the definitive minimalism brand.

3 major subsets of competition:

1) Tech community-oriented shoe companies such as Allbirds and Atoms have built brands by selling primarily casual wear to the tech community. While this has been a successful strategy, these companies do not serve customers who are style-conscious and are not focused on serving minimalists.

2) "Mom-oriented" shoe brands such as Tory Burch and Rothys have cultivated highly lucrative customer bases. However, these brands are less appealing to younger working professionals and they develop seasonal offerings as opposed to focusing on more versatile products.

3) Legacy shoe companies including TOMS and Cole Haan have largely stagnant brands and have fallen out of favor. Many of them are owned by financial firms and are primarily focused on cost-cutting and margin improvement.

Our core points of differentiation:

The definitive minimalism brand

The most versatile shoe on the planet

Never-ending product iterations and improvement

Vision

Be part of a future in which we own fewer things

We are designing a future in which we own fewer things that are more beautiful and better crafted than we ever thought possible.

Minimalism is different for everyone. For some people it is about having one pair of shoes for their day, their weekend, their trip. Glyphs are designed to fit perfectly into each part of our day, so we can be a little more present in each moment.

Your investment in Glyph will allow us to scale Glyph more quickly. We will use the capital you invest in Glyph to reach a broader audience, develop more versatile products and expand into new markets.

While most companies want us to consume as much as possible, Glyph is different. We can help people around the world find freedom through minimalism (and save the planet while we're at it).

Investors

Backed by 500 Startups and Cornell University

We have raised $400k from top growth investors including 500 Startups, Cornell University, and several experienced angel investors with successful exits as founders.

Founders

Founded by two lifelong minimalists

Pranav and Alan are both lifelong minimalists and friends. They met at graduate school at Cornell University.

Pranav discovered minimalism as a teenager through his grandfather. He started his career in investment banking at JP Morgan. His passion to understand consumer behavior lead him to work on the tech side of the marketing world where he priced over $200 million in digital advertising spend and consulted on the Facebook ad bidding platform.

Alan discovered minimalism through Buddhism. He grew up in Hong Kong in an apparel family (near where Glyphs are currently manufactured). Alan is a trained mechanical and materials engineer, and has led rollouts for tech products used by tens of millions of customers.

$

Deal terms

Valuation cap

$9,000,000

The maximum valuation at which your investment converts
into equity shares or cash.
Learn more.

A SAFE is a Simple Agreement for Future Equity. An investor makes a cash investment in a company, but gets company stock at a later date, in connection with a specific event. The Crowd SAFE is a modified SAFE that is better suited for crowdfunding.

Funding goal

$25,000
–
$1,070,000

Glyph
needs to raise
$25K
before the deadline.
The maximum amount
Glyph
is willing to raise is
$1.07M.
Learn more

Deadline

Glyph needs to reach their minimum funding goal before the deadline
().
If they don’t, all investments will be refunded.
Learn more

Why others invested

I am a big fan of loafers so to be able to invest in a company that makes them is more than a plus.I have the blue color Glyph’s. I definitely will be getting every color. These are genuinely comfortable loafers, for any occasion!

Desiree Robertson

16 days ago

This is the future of how to buy for the new generation. A universal shoe that meet the criteria to blend in no matter the occasion is a game changer and I would love to own a pair for the reasons explained above and it makes total business sense.

Will Tyus

14 days ago

I really like this company's vision and trajectory. They are definitely onto something based upon the amount of interest they have generated using such a small footprint. I'm excited to see what their future holds.

Glyph Team

Everyone helping build Glyph, not limited to employees

Pranav has an extensive background in finance and digital marketing. He has priced over $200mm in advertising spend, consulted on the Facebook ad bidding system, and built the first advertising platform on Amazon Alexa prior to founding Glyph.

Alan Lau

COO

Alan was previously a strategy and operations consultant with EY, and a technology consultant with Accenture. He was also a Mechanical and Materials Science engineer at Aerojet and Berkeley Labs. Alan was born into a garment family in Hong Kong.

FAQ

What kind of investment is this? How do I earn a return?

Some of our early investors were customers who reached out and were so excited by our shoes that they wanted to invest. This gave us the inspiration to list Glyph on Republic, where our more of our customers and other interested investors can invest in Glyph.

We are using Republic's Crowd SAFE security. Learn how this translates into a return on investment here.

What is your exit strategy?

There are two potential exit strategies for Glyph.

Firstly, we could IPO and sell shares on the public market.

Secondly, we could sell Glyph to another company. Acquirers in our space include other fashion companies, large holding companies that control several fashion brands, and also financial acquirers such as private equity firms.

How do you plan on making more revenue per customer if your brand is focused on having one pair of shoes?

1) Many of our customers buy different colors of Glyph so they can pair them with more outfits. The most common request we get from existing customers is to offer more colors, which we plan on doing as we scale up.

2) Customers can buy more pairs of Glyphs once the pairs they have wear out.

Risks

The Company is still in an early phase and is just beginning to implement its business plan. There can be no assurance that it will ever operate profitably. The likelihood of its success should be considered in light of the problems, expenses, difficulties, complications and delays usually encountered by companies in their early stages of development. The Company may not be successful in attaining the objectives necessary for it to overcome these risks and uncertainties.

In order to achieve the Company’s near and long-term goals, the Company may need to procure funds in addition to the amount raised in the Offering. There is no guarantee the Company will be able to raise such funds on acceptable terms or at all. If we are not able to raise sufficient capital in the future, we may not be able to execute our business plan, our continued operations will be in jeopardy and we may be forced to cease operations and sell or otherwise transfer all or substantially all of our remaining assets, which could cause a Purchaser to lose all or a portion of his or her investment.

The Company is dependent on certain key personnel in order to conduct its operations and execute its business plan, however, the Company has not purchased any insurance policies with respect to those individuals in the event of their death or disability. Therefore, if any of these personnel die or become disabled, the Company will not receive any compensation to assist with such person’s absence. The loss of such person could negatively affect the Company and its operations. We have no way to guarantee key personnel will stay with the Company, as many states do not enforce non-competition agreements, and therefore acquiring key man insurance will not ameliorate all of the risk of relying on key personnel.

The Company may not have the internal control infrastructure that would meet the standards of a public company, including the requirements of the Sarbanes Oxley Act of 2002. As a privately-held (non-public) Company, the Company is currently not subject to the Sarbanes Oxley Act of 2002, and it's financial and disclosure controls and procedures reflect its status as a development stage, non-public company. There can be no guarantee that there are no significant deficiencies or material weaknesses in the quality of the Company's financial and disclosure controls and procedures. If it were necessary to implement such financial and disclosure controls and procedures, the cost to the Company of such compliance could be substantial and could have a material adverse effect on the Company's results of operations.

The Company is subject to legislation and regulation at the federal and local levels and, in some instances, at the state level. [The FCC and/or Congress may attempt to change the classification of or change the way that our online content platforms are regulated and/or change the framework under which Internet service providers are provided Safe Harbor for claims of copyright infringement, introduce changes to how digital advertising is regulated and consumer information is handled, changing rights and obligations of our competitors.] We expect that court actions and regulatory proceedings will continue to refine our rights and obligations under applicable federal, state and local laws, which cannot be predicted. Modifications to existing requirements or imposition of new requirements or limitations could have an adverse impact on our business.

As an early-stage company, we may implement new lines of business at any time. There are substantial risks and uncertainties associated with these efforts, particularly in instances where the markets are not fully developed. In developing and marketing new lines of business and/or new products and services, we may invest significant time and resources. Initial timetables for the introduction and development of new lines of business and/or new products or services may not be achieved, and price and profitability targets may not prove feasible. We may not be successful in introducing new products and services in response to industry trends or developments in technology, or those new products may not achieve market acceptance. As a result, we could lose business, be forced to price products and services on less advantageous terms to retain or attract clients, or be subject to cost increases. As a result, our business, financial condition or results of operations may be adversely affected.

We are subject to extensive federal, state, local and foreign environmental, health and safety laws and regulations concerning matters such as air emissions, wastewater discharges, solid and hazardous waste handling and disposal and the investigation and remediation of contamination. The risks of substantial costs and liabilities related to compliance with these laws and regulations are an inherent part of our business, and future conditions may develop, arise or be discovered that create substantial environmental compliance or remediation liabilities and costs. Compliance with environmental, health and safety legislation and regulatory requirements may prove to be more limiting and costly than we anticipate. We may be subject to legal proceedings brought by private parties or governmental authorities with respect to environmental matters, including matters involving alleged property damage or personal injury. New laws and regulations, including those which may relate to emissions of greenhouse gases, stricter enforcement of existing laws and regulations, the discovery of previously unknown contamination or the imposition of new clean-up requirements could require us to incur costs or become the basis for new or increased liabilities that could have a material adverse effect on our business, financial condition or results of operations.

Our reputation and the quality of our brand are critical to our business and success in existing markets, and will be critical to our success as we enter new markets. Any incident that erodes consumer loyalty for our brand could significantly reduce its value and damage our business. We may be adversely affected by any negative publicity, regardless of its accuracy.
Also, there has been a marked increase in the use of social media platforms and similar devices, including blogs, social media websites and other forms of internet-based communications that provide individuals with access to a broad audience of consumers and other interested persons. The availability of information on social media platforms is virtually immediate as is its impact. Information posted may be adverse to our interests or may be inaccurate, each of which may harm our performance, prospects or business. The harm may be immediate and may disseminate rapidly and broadly, without affording us an opportunity for redress or correction.

Our business requires the collection, transmission and retention of large volumes of customer and employee data, including credit and debit card numbers and other personally identifiable information, in various information technology systems that we maintain and in those maintained by third parties with whom we contract to provide services. The integrity and protection of that customer and employee data is critical to us. The information, security and privacy requirements imposed by governmental regulation are increasingly demanding. Our systems may not be able to satisfy these changing requirements and customer and employee expectations, or may require significant additional investments or time in order to do so. A breach in the security of our information technology systems or those of our service providers could lead to an interruption in the operation of our systems, resulting in operational inefficiencies and a loss of profits. Additionally, a significant theft, loss or misappropriation of, or access to, customers’ or other proprietary data or other breach of our information technology systems could result in fines, legal claims or proceedings.

You should not rely on the fact that our Form C is accessible through the U.S. Securities and Exchange Commission’s EDGAR filing system as an approval, endorsement or guarantee of compliance as it related to this Offering.

The securities being offered have not been registered under the Securities Act of 1933 (the "Securities Act"), in reliance, among other exemptions, on the exemptive provisions of article 4(2) of the Securities Act and Regulation D under the Securities Act. Similar reliance has been placed on apparently available exemptions from securities registration or qualification requirements under applicable state securities laws. No assurance can be given that any offering currently qualifies or will continue to qualify under one or more of such exemptive provisions due to, among other things, the adequacy of disclosure and the manner of distribution, the existence of similar offerings in the past or in the future, or a change of any securities law or regulation that has retroactive effect. If, and to the extent that, claims or suits for rescission are brought and successfully concluded for failure to register any offering or other offerings or for acts or omissions constituting offenses under the Securities Act, the Securities Exchange Act of 1934, or applicable state securities laws, the Company could be materially adversely affected, jeopardizing the Company's ability to operate successfully. Furthermore, the human and capital resources of the Company could be adversely affected by the need to defend actions under these laws, even if the Company is ultimately successful in its defense.
Compliance with the criteria for securing exemptions under federal securities laws and the securities laws of the various states is extremely complex, especially in respect of those exemptions affording flexibility and the elimination of trading restrictions in respect of securities received in exempt transactions and subsequently disposed of without registration under the Securities Act or state securities laws.

Unless the Company has agreed to a specific use of the proceeds from an offering, the Company's management will have considerable discretion over the use of proceeds from their offering. You may not have the opportunity, as part of your investment decision, to assess whether the proceeds are being used appropriately.

The Company may prevent Purchasers from committing more than a certain amount to this Offering based on the Company’s belief of the Purchaser’s sophistication and ability to assume the risk of the investment. This means that your desired investment amount may be limited or lowered based solely on the Company’s determination and not in line with relevant investment limits set forth by the Regulation Crowdfunding rules. This also means that other Purchasers may receive larger allocations of the Offering based solely on the Company’s determination.

The Company may extend the Offering deadline beyond what is currently stated herein. This means that your investment may continue to be held in escrow while the Company attempts to raise the Minimum Amount even after the Offering deadline stated herein is reached. While you have the right to cancel your investment in the event the Company extends the Offering, if you choose to reconfirm your investment, your investment will not be accruing interest during this time and will simply be held until such time as the new Offering deadline is reached without the Company receiving the Minimum Amount, at which time it will be returned to you without interest or deduction, or the Company receives the Minimum Amount, at which time it will be released to the Company to be used as set forth herein. Upon or shortly after release of such funds to the Company, the Securities will be issued and distributed to you. The Company may also end the Offering early; if the Offering reaches its target Offering amount after 21-calendary days but before the deadline, the Company can end the Offering with 5 business day’s notice. This means your failure to participate in the Offering in a timely manner, may prevent you from being able to participate – it also means the Company may limit the amount of capital it can raise during the Offering by ending it early.

You should be aware of the long-term nature of this investment. There is not now and likely will not be a public market for the units of SAFE. Because the units of SAFE have not been registered under the Securities Act or under the securities laws of any state or non-United States jurisdiction, the units of SAFE have transfer restrictions and cannot be resold in the United States except pursuant to Rule 501 of Regulation CF. It is not currently contemplated that registration under the Securities Act or other securities laws will be affected. Limitations on the transfer of the units of SAFE may also adversely affect the price that you might be able to obtain for the units of SAFE in a private sale. Purchasers should be aware of the long-term nature of their investment in the Company. Each Purchaser in this Offering will be required to represent that it is purchasing the Securities for its own account, for investment purposes and not with a view to resale or distribution thereof.

Purchasers will not have an ownership claim to the Company or to any of its assets or revenues for an indefinite amount of time and depending on when and how the Securities are converted, the Purchasers may never become equity holders of the Company. Purchasers will not become equity holders of the Company unless the Company receives a future round of financing great enough to trigger a conversion and the Company elects to convert the Securities into CF Shadow Series Securities. The Company is under no obligation to convert the Securities into CF Shadow Securities (the type of equity Securities Purchasers are entitled to receive upon such conversion). In certain instances, such as a sale of the Company or substantially all of its assets, an IPO or a dissolution or bankruptcy, the Purchasers may only have a right to receive cash, to the extent available, rather than equity in the Company.

Purchasers will not have the right to vote upon matters of the Company even if and when their Securities are converted into CF Shadow Securities (which the occurrence of cannot be guaranteed). Upon such conversion, CF Shadow Securities will have no voting rights and even in circumstances where a statutory right to vote is provided by state law, the CF Shadow Security holders are required to enter into a proxy agreement with the Intermediary ensuring they will vote with the majority of the security holders in the new round of equity financing upon which the Securities were converted. For example, if the Securities are converted upon a round offering Series B Preferred Shares, the Series B-CF Shadow Security holders will be required to enter into a proxy that allows the Intermediary to vote the same way as a majority of the Series B Preferred Shareholders vote. Thus, Purchasers will never be able to freely vote upon any manager or other matters of the Company.

Purchasers will not have the right to inspect the books and records of the Company or to receive financial or other information from the Company, other than as required by Regulation CF. Other security holders of the Company may have such rights. Regulation CF requires only the provision of an annual report on Form C and no additional information – there are numerous methods by which the Company can terminate annual report obligations, resulting in no information rights, contractual, statutory or otherwise, owed to Purchasers. This lack of information could put Purchasers at a disadvantage in general and with respect to other security holders.

Unlike convertible notes and some other securities, the Securities do not have any "default" provisions upon which the Purchasers will be able to demand repayment of their investment. The Company has ultimate discretion as to whether or not to convert the Securities upon a future equity financing and Purchasers have no right to demand such conversion. Only in limited circumstances, such as a liquidity event, may the Purchasers demand payment and even then, such payments will be limited to the amount of cash available to the Company.

The Company may never receive a future equity financing or elect to convert the Securities upon such future financing. In addition, the Company may never undergo a liquidity event such as a sale of the Company or an IPO. If neither the conversion of the Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to the Company’s assets or profits and have no voting rights or ability to direct the Company or its actions.
In addition to the risks listed above, businesses are often subject to risks not foreseen or fully appreciated by the management. It is not possible to foresee all risks that may affect us. Moreover, the Company cannot predict whether the Company will successfully effectuate the Company’s current business plan. Each prospective Purchaser is encouraged to carefully analyze the risks and merits of an investment in the Securities and should take into consideration when making such analysis, among other, the Risk Factors discussed above.

Company equity securities will be subject to dilution. Company intends to issue additional equity to employees and third-party financing sources in amounts that are uncertain at this time, and as a consequence holders of equity securities resulting from SAFE conversion will be subject to dilution in an unpredictable amount. Such dilution may reduce the purchaser’s control and economic interests in the Company.
The amount of additional financing needed by Company will depend upon several contingencies not foreseen at the time of this offering. Each such round of financing (whether from the Company or other investors) is typically intended to provide the Company with enough capital to reach the next major corporate milestone. If the funds are not sufficient, Company may have to raise additional capital at a price unfavorable to the existing investors, including the purchaser. The availability of capital is at least partially a function of capital market conditions that are beyond the control of the Company. There can be no assurance that the Company will be able to predict accurately the future capital requirements necessary for success or that additional funds will be available from any source. Failure to obtain such financing on favorable terms could dilute or otherwise severely impair the value of the purchaser’s Company securities.

Company may issue to converting SAFE holders equity securities that are materially distinct from equity securities it will issue to new purchasers of equity securities. This paragraph does not purport to be a complete summary of all such distinctions. Equity securities issued to SAFE purchasers upon their conversion of Company SAFE securities will be distinct from the equity securities issued to new purchasers in at least the following respects - to the extent such equity securities bear any liquidation preferences, dividend rights, or anti-dilution protections, any equity securities issued at the Conversion Price (as provided in the SAFE Agreements) shall bear such preferences, rights, and protections only in proportion to the Conversion Price and not in proportion to the price per share paid by new investors in the equity securities. Company may not provide converting SAFE purchasers the same rights, preferences, protections, and other benefits or privileges provided to other purchasers of Company equity securities.

The offering price was not established in a competitive market. We have arbitrarily set the price of the Securities with reference to the general status of the securities market and other relevant factors. The Offering price for the Securities should not be considered an indication of the actual value of the Securities and is not based on our net worth or prior earnings. We cannot assure you that the Securities could be resold by you at the Offering price or at any other price.

In a dissolution or bankruptcy of the Company, Purchasers of Securities which have not been converted will be entitled to distributions as described in the Crowd SAFE. This means that such Purchasers will be at the lowest level of priority and will only receive distributions once all creditors as well as holders of more senior securities, including any preferred stock holders, have been paid in full. If the Securities have been converted into CF Shadow Share Securities or SAFE Preferred Securities, the Purchasers will have the same rights and preferences (other than the ability to vote) as the holders of the Securities issued in the equity financing upon which the Securities were converted. Neither holders of Crowd SAFE nor holders of CF Shadow Share Securities nor SAFE Preferred Securities can be guaranteed a return in the event of a dissolution event or bankruptcy.

In certain events provided in the Crowd SAFE, holders of the Crowd SAFE may be entitled to a return of their principal amount. Despite the contractual provisions in the Crowd SAFE, this right cannot be guaranteed if the Company does not have sufficient liquid assets on hand. Therefore potential purchasers should not assume that they are guaranteed a return of their investment amount.

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