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Public Radio International

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Brief Overview:

Palantir migrated data from multiple PRI properties to a new Drupal 7 platform, combining http://theworld.org and http://pri.org into one content destination. With feed-based content ingestion, PRI is able to pull new content onto the platform from sources such as Studio 360 and Living on Earth. PRI’s partnership with social service provider Gigya provided the opportunity to build in seamless account creation, commenting, and tracking of social sharing statistics. Using OpenCalais’s machine tagging service all content gets taxonomical data which allows the platform to better recommend related content to readers.

Palantir also helped PRI.org with design features which provided a more Web-friendly brand signature; which enabled a sharper focus on content through bold, open layouts; which encouraged engagement with lucid conversation and sharing features; and which promoted access-from-anywhere through a responsive web design that provided a cohesive cross-device experience.

Part of PRI’s mission is to not only make their content accessible to all who want it, where and when their audiences want it but also to foster and encourage dialogues borne from that content. PRI set out to do three things: first, to create a “digitial hub,” a consolidated platform for web-based content ingestion, publication and syndication; second, to develop a visual interface which made engagement easier and more apparent; and third, to create a responsive, mobile-first site which very deliberately put quality of experience on par with quality of content.