From the beginning, honoring excellence is what the people behind the Mom’s Choice Awards have been all about. With their emphasis on honoring family values, the MCA’s programs cross various communities. They reach and engage parents, children, educators, and caregivers alike as producers, evaluators, and consumers. Parents never waiver in their desire to find “the best” for their children, regardless of the economy.

In 2005, Founder Tara Paterson bestowed the first Mom’s Choice Awards® (MCA) to promote companies and individuals who created family-friendly products and media. Initially, it was an effort initiative to recognize and celebrate those who put family first. In the beginning, the MCA was an annual awards program to recognize the best products in a given category.