Swrve enables you to segment active users who have similar credentials or who display similar in-app behavior. Segmentation offers two key benefits: It makes your analytic data more meaningful by enabling you to measure, compare and act on data for specific user groups. It enables you to target specific users in your push notifications, in-app Read More

Creating segments involves applying one or more filters to your users based on criteria such as their purchases or demographic data. For example, you can filter on purchase properties (such as the number of in-app purchases), device properties (such as language) and engagement (such as the total session minutes). Segments are also automatically created by Read More

When you create a new segment or campaign, the audience builder enables you to define multiple filters and highly customize the targeting of your resource A/B tests and campaigns. This article provides detailed information on the filter modes and types, the default or custom properties they are derived from, and how to use filters to Read More

This article provides ideas about how to optimize segmentation of your app’s user base. The key to segmentation is to identify the user behaviors that you want to change. Swrve’s analytic tools might highlight, for example, that few app users are converting, that reengagement is low or that many users are dropping off at a Read More