NewVoiceMedia says it will use the new investment to further develop its ContactWorld product and take it global.

The company’s software-as-a-service (SaaS) solution claims to offer “sophisticated contact centre technology at a fraction of the cost of traditional models”, opening up call centre functionality to companies of a smaller size for whom it would otherwise be out of reach.

NewVoiceMedia is profitable and serves more than 300 global customers in 11 countries, which include the likes of Berry Bros. & Rudd, Kingston University, Parcelforce Worldwide, SHL Group, Weapprove, and Wokingham Council.

“Buying a traditional customer contact centre is a nightmare – hugely complicated and expensive,” says Mark Farmer, co-founder of Eden Ventures in the press release. “NewVoiceMedia’s cloud-based model simplifies this enormously and makes the capability accessible for smaller businesses, representing a massive global opportunity. It has the potential to utterly disrupt the market.”

Ah, that word disruption.

The release also quotes an interesting stat provided by DMG that claims that SaaS currently accounts for 2-3% of the contact centre market but by 2011 it’s estimated to reach 30-35%. NewVoiceMedia believes that, with the new funding, it’s positioned to benefit nicely from this market growth.

NewVoiceMedia, based in Basingstoke, UK, was founded in 2000 by Ashley Unitt and Richard Pickering. Its current CEO is Jonathan Grant, who invested in the business in 2005.