GreenBook, The Guide for Buyers of Marketing Research.

New Product Research | Development & Testing

Market research companies specializing in development and testing of new products. Locate a firm to conduct evaluations of new products or services through methods such as in-use studies, blind product tests, at-home tests, (un)identified tests, product placement tests, in home usage tests, etc.

29 results are displayed in randomized alpha order, starting with
"L", after featured listings.

Related Articles

ATLANTA—StandPoint, a leader in new product development research, is pleased to announce a new service offering, the Activation Workshop, an engaging and inspiring workshop designed to put market research into action.

When options increase in number or complexity, traditional techniques can fall short. Bracket overcomes these challenges, merging a more engaging and relevant choice-based process with powerful individual-level utility scores that reveal both the rank order of choice factors and the distance between ranks.

Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples.

Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples.

Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples.

Most choice research and modeling studies in practice fail to account for variations in choice processes. We discuss some of these issues in this presentation and show how we have made advancements in choice research design and modeling through some practical examples.

Marketing research online communities (MROCs) are among the new breed of tools that can complement the traditional focus group. This session explores how researchers can extend their scope of practice by integrating established techniques with new methods that rely on online community environments.

Packaging designers and engineers partner with insights professionals to identify and deliver against unmet consumer needs. Once you clear the myths of consumer research, you are more likely to ensure collaboration between the creative and research disciplines and to enrich the effectiveness of the innovation toolbox.

At the InnoCos USA Conference in July, Paul Janssen, SKIM’s director of communication research, and Sourabh Sharma, project manager on SKIM’s consumer research team, will present “Bring Your Innovation to Market: Leveraging consumer insights from new product development to marketing.”