The school, Gloucester High School, is hoping to repair[2] its crumbling Newell Stadium, built in 1936, which, henceforth will be known as “New Balance Track and Field at Newell Stadium.” The New Balance name and logo will also feature prominently on the playing field, according to Shanetta McDonald, a spokesperson for the Gloucester Fishermen Athletic Association.

New Balance will pay the $500,000 over 10 years. Total repairs are estimated to cost $3.5 million, and the city of Gloucester has committed $1.5 million. More than 130 other “corporate and individual donors have pledged donations,” according to McDonald.

Here’s more, from a press release:

Newell Stadium’s poor condition, including wide pits in the track and warped, swaying stands, has severely limited its use. The bathroom building was condemned and the track team has not held a home meet in six years because the track is unsafe for runners. Although it is next to Gloucester High School, none of the school’s physical education classes use the field. An analysis by the City of Gloucester estimated that 1,000 more children per year will be able to use the field when it is rebuilt.

“At a time when obesity among kids is a growing problem, we’re building a stadium that encourages kids to participate in sports and exercise,” said Jonathan Pope, president of the Gloucester Fishermen Athletic Association, which is raising money for the new stadium. “That’s exactly the message we should be sending to our children.”