The blinding complexity of the networks and exchanges landscape makes insightful, unbiased taxonomies nearly impossible to find. In this session an industry authority breaks down all the ad technology players—how they compete, cooperate and connect. Learn how you can make sense of it all.

Short, intimate sessions by solutions providers to educate advertisers and publishers. This is your chance to meet the experts and get your most pressing questions answered. Select four of six parallel sessions, each lasting 15 minutes.

A venerable brand shares how it is leveraging current ad technology platforms to find the right audience at the right time to drive real results. Find out what big advertisers need from the networks and exchanges marketplace to move even bigger spend.

Short, intimate sessions by solutions providers to educate advertisers and publishers. This is your chance to meet the experts and get your most pressing questions answered. Select four of six parallel sessions, each lasting 15 minutes.

A DSP, an SSP, a Network, and an Exchange All Walk Into a Bar...Case Studies in Audience Buying

Forget the acronym soup—what the industry really needs are clear, real-world examples of how ad technology tools are used to find audiences, ultimately helping partners to do bigger and better business today. This series of fast-paced case studies offers five different proof-points and perspectives on how this can be done.

Extra Space Storage’s website needed a better way to turn visitors who abandoned it into revenue generating customers. The solution takes retargeting to the next level by combining it with custom and exclusive audience targeting. These targeting segments were created with Adobe’s Dynamic Ad Targeting and run across the Rubicon Project’s premium display platform.

During the 2011 tax season Advertising.com and Intuit added predictive segmentation modeling into the Turbo Tax performance campaign to increase the efficiency of the overall ad buy. The results were astounding and contributed to the success of the overall tax season for Intuit.

AT&T needed to reach high-level executives at enterprise, medium, and small businesses to educate them on the benefits of the AT&T Network with their “Rethink Possible” video campaign. Driving brand awareness among its target was the primary metric of success. Learn how AT&T was able to reach its target audience at scale and maximize campaign ROI by using YuMe’s Relevance Engine and a combination of content and audience targeting.

Case Study IVBreaking the Compromise Between Revenue, Control, and Efficiency

As an online publisher in an increasingly dynamic advertising market, About.com was looking for a solution to maximize revenue across multiple sales channels while delivering the best possible experience for its advertisers and end-users. The website used DoubleClick’s DFP platform and ad exchange to dynamically optimize both direct and indirect sales channels and access new demand while maintaining control over its brand and data. The system’s speed and scalability also helped About.com maintain the best possible user experience while maximizing revenue.

Accordant Media sought brand-safe inventory at scale for its client, an e-commerce company focused on the moms demographic. They tapped the Microsoft Advertising Exchange, built on AppNexus, to unlock a high volume of quality inventory they were able to buy programmatically. The result: an 8x increase in daily conversions. Learn how Accordant was able to drive significant results and gain actionable insights on behalf of a high-value and niche audience.