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South African sponsorship agency Levergy has launched New Balance's global cricket campaign for 2019. Following a competitive process between all of New Balance's global creative agencies, Levergy's execution, Own the Moment, was selected and will set out to engage cricketing fans across the globe. 22 May 2019Read more

Sasol's and SAFA's #Limitless campaign, created for the brand in collaboration with South African sport and entertainment agency, Levergy, has been named as one of Activative's top 10 sports marketing campaigns in the world for 2018. 29 Jan 2019Read more

Levergy will begin 2019 with a broadened client portfolio after being appointed by Nedbank as their full-service sponsorship agency. The agency emerged as the preferred candidate after a competitive pitch process which took place in November 2018. The appointment sees them commence work across Nedbank's sponsorship portfolio, which includes the Nedbank Cup and Nedbank Golf Challenge among others, from 1 January 2019. 14 Jan 2019Read more

Powerful publicity is about creating a compelling story for new and prospective fans to follow. In a previous piece I examined the Floyd Mayweather vs Conor McGregor bout as an illustration of this. "The Money Fight", as it was dubbed, was an event which began as nothing more than a circus sideshow but which, through captivating storytelling, was transformed into a crossover sport/entertainment spectacle, becoming one of the most commercially lucrative single sporting events in history. This event arguably created the blueprint on how to create a made-for-tv entertainment marvel through sport. 23 Nov 2018Read more