Executive briefs, eBooks, tools, models, and insight you can use to connect with your buyers

In the spirit of sharing, I offer these without registration. Please do connect with me if I can be of any help in how to use the tools and models freely offered here. Schedule a free 30 minute Skype, Go To Meeting, or Phone Conference Call here: So Helpful Tony

(The buyer persona and buyer insight models and tools are offered under Trademark and Creative Common Licenses. Use and reference to them should link back to www.tonyzambito.com. Thank you.)

5 Core Components of Buyer Persona Development™

This guide is designed to help you understand the 5 core components, which comprise Buyer Persona Development™. Helping you to move beyond buyer profiling to attaining deep and profound insights into the buying behaviors of your buyers. Learn about the 5 essential steps towards determining overall buyer strategy. Please see the companion article for more insight: 5 Core Components of Buyer Persona Development.

Buyer Persona Story Mapping™

This framework is designed to help you see the big picture of your buyer’s stories. Helping you to map the end-to-end story of buyers as they make purchase decisions. Enabling team collaboration around the goals of buyers. Improving the effectiveness of your content marketing strategy. Please see the companion article for more insight: Follow the Road to Content Marketing Effectiveness with Buyer Persona Story Mapping.

The Buyer Value Model™

The Buyer Value Model helps you to identify the buyer value ecosystem present during purchase decisions. Use this model to identify three categories of buyer value behaviors and how buyers prioritize values. Translate deep buyer insights into top of mind buyer values. Know which values are important and why they are important. Please see the companion article for more insight: Do You Know What Your Buyers Value When Making a Purchase Decision?

The Buyer Insight2Strategy Model™

The Buyer Insight2Strategy Model helps you to synthesize deep and profound buyer insights. Giving you the means to understand the implications of buyer insights uncovered as well focus on making them actionable. The final step of the model leads to an outlook on strategy mapped to buyer insights. The results help you balance short-term objectives while developing long-term buyer foresight, which drive growth. Please see the companion article for more here: 4 Ways to Turn Deep Buyer Insights Into Strategy.

The Buyer Insight Map™

The Buyer Insight Map is designed to help you focus on making buyer insight-driven decisions. Understand the 6 critical Buyer Zones of Insights giving you the ability to target the right buyer. The map helps you to zero in on the why of buying and build sustainable competitive advantages. Please see the companion article for more here: 6 Zones of Buyer Insights to Help You Target the Right B2B Buyer.

The Buyer Persona Canvas™

The Buyer Persona Canvas is a strategic modeling tool. It is focused on ten areas of buyer insights and intelligence. Allowing you to understand and tell your buyer’ story. Giving you the information you need to design the right marketing and sales strategies to win in the new digital age. Please see the companion article for more here : Using the Buyer Persona Canvas™

The State of Buyer Personas 2012

This executive brief, written in June of 012, offers a perspective by Tony Zambito to mark the tenth anniversary since the first buyer persona development methodology was pioneered. This brief refects on the new frontier for buyer modeling and buyer personas. Download the Executive Brief

No Small Hurdle: Buyer-Based Marketing and Selling to the New SMB Buyer

The importance of growing the SMB segment is taking on more urgency as companies look for growth opportunities. This eBook looks at how the use of buyer-based marketing and selling can help formulate strategies for SMB growth. Download the eBook

A Matter of Choice: How B2B Buyers Choose in Today’s Complex Markets

This eBook covers new dynamics in buyer choice modeling, why funnel thinking is limted in the new buyer-driven world, and how business marketing must transform to meet new challenges. Download the eBook

The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing and Sales

This eBook explores how the single buyer model that has been used for targeting by marketing and sales in no longer adequate. Evidence suggests that B2B organizations must explore predictive buyer modeling and new forms of target buyer modeling. Download the eBook

How Buyer Trends Are Impacting The Future of Business Thinking

This eBook looks at how future buyer trends are challenging conventional business thinking and offers a guide to modern business thinking in the hyper-competitive Social and Digital Age. Download the eBook