Ads

Advertising

Still lovely, and probably dramatic in the regions it runs (assuming they haven’t seen ‘Balls’), but not quite as fresh when you have seen the three Fallon ads. Makes it clearer why you need to follow up Balls with Paint, then Play-Doh. Still fun to watch, though…

I’m sorry, because this is 6 months old. However, just in case you haven’t seen it – and I hadn’t before this weekend, when a friend showed it to me – then watch this Shell ad with the sound cranked up and enjoy 2 minutes of gear-head heaven…

I don’t know about the rest of you, but I’m looking forward to seeing it on a big screen – live on TV. It just feels like it deserves more screen that a little window on the computer…

Meanwhile, have a look at the intro stuff – I love these little things while you wait for the page to load. People are getting really good at them and these are lovely examples – I caught a few snapshots, but there’s loads and new ones every time you visit (so far, at least!).

It’s hard to follow up a success like the Dove Evolution film.
So, does this?

It’s striking. Shocking in parts, even.
It’s got a deeper message rather than a blatant product sell.
It’s backed with a real program, so it’s not just comms.
All those are good things – impressive, weighty reasons to really be impressed by this.
But I just didn’t get the same gob-smacked feeling watching it. The first time.

So, I watched it again. And it hit me more. And so on… It grows on you.
This is great work. I don’t know that it will win Cannes next year, but it’s still great.

I missed out on the Halo 3 launch party last night – despite getting an invite.
And, therefore, missed out on a lot – including a celebrity appearance from Christian Slater himself.
Reminding me of a post I was going to write much earlier!

Halo has been X-Box’s marquee game for some time now, but this latest installment has seen far more launch activity than I can remember for the previous versions. And the quality has been supreme. Starting with this – the most recent launch advertising…

There’s a new site – and a new film (embedded below) – for Motorola. It’s done by Cutwater, but you get the feeling that they turned over most of this to Michel Gondry, which is brave and brilliant in equal measure.

Parts remind me of Michel’s last movie – The Science of Sleep. But, that’s the point, I guess – you’re buying the curiously unique mind that is Gondry. Which is weird, but quite wonderful.

There’s a smidge of that fantastic Gears of War ad to it. And I mean that as a compliment – it’s the juxtaposition of the music and the visuals. I think I spotted some of those flying Honda engines rigged up with machine guns too, or is that just wishful thinking? Whatever’s going on, it’s a mad underwater world with plenty of artillery.

Done by RDA International – gaming experts. Oh, and if you pop over to their site, then do the “Office Tour” and see if you don’t feel as jealous as I did about their office space. Seriously. It’s stunning! And, hey – the work’s worth looking at too…

Makes me want to try BA again.
Although I’ve never found them to be as warm as the Virgin Atlantic crew, who really do spoil you.
But “upgrade” is a nice idea. Not to be poo-poo’d!

More than that, though, I love that they’ve uploaded the ads themselves – made a YouTube user of British Airways and included the ‘making of’ film. Because I just don’t understand why we leave the YouTube’ing of our ads to chance – if people might opt to watch ads, that’s far more potent than forcing them out there. So, why wouldn’t you encourage it? We should all be doing that.

And agencies should have a ‘reel’ running on YouTube all the time – why not?
Yet I can’t find an agency that does – feel free to comment with links if you know any that buck this!