Demo-Therapy: Why Demos Matter And How They Can Improve | OnlySP

"By all means, a demo should be indicative of the final product. It’s most likely the only chance the consumer has to try the game out before spending cold hard cash on it. Although trailers are always nice to gaze at in dumbstruck awe, a demo is the only way a player gets to test-drive the game, to truly get a feel for the story and gameplay and decide if they want to return. It’s disheartening to still see so many developers overlooking or outright ignoring this pivotal aspect of marketing, so we’re going to jump right in and examine what makes a good demo."