We‘re not surprised that Instagram has announced plans to slot adverts in between its user-generated feature, Instagram Stories. After accumulating over 150 million daily active users since last August, we can only resonate with the confidence behind their bold move to generate more business. Losing general active users will not come into play, considering Instagram Stories holds 50% of the company’s total user base.¹ Pfffft, Snapchat who?

Virtual reality has experienced a surge in interest through recent years, with many experts arguing it is one of the most exciting technologies to emerge. VR is expected to revolutionise many industries by providing better training, greater immersion and virtual shopping experiences. But what can it do for your business?

The EU referendum has revealed that the United Kingdom isn’t as united as we first thought. The leave campaign has officially won the EU referendum, receiving 52% of the UK’s vote which means 17,410,742 people have voted to leave the EU.

Number of people who voted:

The turnout for the EU Referendum was a staggering 72%, meaning more than 30million people turned up to vote yesterday. The turnout for yesterday’s vote was the highest since the 1992 general election, meaning it has been the highest public turnout in almost 25years. In last year’s general election there was only a 66% turnout.

A division across the UK

When looking at the overall votes, it seems to be a case of England and Wales versus Scotland and Northern Ireland; In Scotland almost two in three voters wanted to remain in the EU.

Remain

Leave

England

46.8%

53.2%

Wales

48.3%

51.7%

Scotland

62%

38%

Northern Ireland

55.7%

44.3%

Looking more closely into the areas of the UK who voted to leave and remain, it seems that there is a strong divide and perhaps a pattern. The majority of London inner-city boroughs voted to remain a part of the EU, with Lambeth, Hackney and Haringey being the top three areas voting to remain. The leave campaign had the upper hand around coastal areas, especially in the East of the UK, with Boston, South Holland and Castle Point being the top three areas to vote leave.

Leave

Remain

Boston – 75.6%

Lambeth – 78.6%

South Holland – 73.6%

Hackney – 78.5%

Castle Point – 72.7%

Haringey – 75.6%

Generation Divide

The EU Referendum has shown that there is a clear divide between generations as there is a decline in votes for the remain party as you make your way through the generations;

Age

% vote to remain

18-24

75%

25-49

56%

50-64

44%

65+

39%

Irrespective of which side of the fence you sit on, it is clear that the result has been a shock to both sides. Over the coming days and weeks, there is no doubt that there will be new developments from both sides of the campaign; rest assure we will be keeping you up to date with all aspects of the news and developments over on our social media accounts. One thing’s for sure, last night’s result has given us more questions than answered…

With less than 24hours to go, so many people are yet to decide which way to vote so we thought we should put together a resource which may help you decide one way or another.

Over the past few months, on the run-up to EU Referendum, there has been a lot of scaremongering from both the leave and remain campaigns, whether it be in terms of immigration, economics or politics. Here at TMO, we think it’s important to know the facts (and fiction) which both sides are putting forward this will help to ensure a valid vote. The resource is made up of articles from credible sources, which contain both facts and opinions from both sides of the debate.

With the sun shining over Manchester this week, it’s safe to say that the mood at TMO HQ has been pretty high this week! As a result, we have thoroughly enjoyed exploring examples of great meme marketing from a range of different brands, including Virgin Media’s ‘success kid’. That in mind, we have felt inspired to create our very own infographic on how to create the perfect meme for your business or brand. Go on, take a look below!

Don’t forget, when used well, memes can work wonders for your business or brand across many social media networks. Not sure where to start? Why not contact one of our team to find out more about social media advertising on: 0161 968 2079.