What can small business learn from watching Google, including their visionary approach to the 21st century, their successes and their mistakes. Jeff Jarvis joins Jim Blasingame to talk about some of the specific lessons Google is teaching everyday.

Books by Jeff Jarvis

In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, Jeff Jarvis reverse-engineers Google to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the Internet generation: how it challenges and destroys but also opens up vast new opportunities. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.