Edutainment Trivia: Did You Know?

This post is a little different from my usual ones, but every now and then we all need a break from our routine. Join me in a brief session of “edutainment trivia” and see how many of these facts you knew and how many were previously unknown to you. The source for each fact listed in parenthesis:

Did You Know?

The term “edutainment” was first used by The Walt Disney Company in 1948 to talk about the “True Life Adventure” series

Art is the perfect vehicle for play, fun, and learning (Thrive Art School)

Students with an education rich in the arts have higher GPAs and standardized test scores, and lower dropout rates. (Mosaicartsinc.com)

With 4 years of exposure to arts and music in high school, students will score an average of 100 points better on the SAT than students with only one-half year of arts or music (Mosaicartsinc.com)

According to Americans for the Arts, by integrating the arts into education instructors have been able to engage struggling students, develop creative thinking skills, strengthen problem-solving skills, and increase academic achievement and—in turn—overall school success. (Mosaicartsinc.com)

Tech By the Numbers:

Articles with images get 94% more views (Optimind)

Sixty-seven percent (67%) of consumers say that quality of a product image is important in selecting and purchasing a product (Optimind)

Twenty percent (20%) of people will read text while 80% will watch a video with the same exact content (Optimind)

Using videos on landing pages can increase conversions by 86% (Optimind)

Emails opened on smartphones and tablets have risen by 80% over the last 6 months (Optimind)

Average return for e-mail marketing investment is $44.25 for every dollar spent (Optimind)

Forty-one percent (41%) have turned to a competitor’s site after a bad mobile experience (Google)

Here are three fun marketing facts that have nothing to do with edutainment creative but are worth knowing:

Orville Redenbacher paid an advertising consultant $13,000 to name his popcorn, who then suggested that he should name it “Orville Redenbacher” (NY Times Magazine)

The commercial “1984” launched the Apple Macintosh computer during the Super Bowl. It was directed by Ridley Scott and is a great example of early event marketing (Advertising Today)

“Casual Friday” is the product of a guerrilla marketing campaign by Levis’ then-new khaki brand, Dockers, during the early 90s recession (Marketplace/Krissy Clark)

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Lori Lawnsby owns and heads up client services for The Lawnsby Group, a Connecticut-based creative services agency with a successful history of providing creative to the edutainment field as well as to a variety of other industries. Some of her clients include Disney, PBS, Pepsi, and USA Today.

About the Author

Lori Lawnsby owns and heads up client services for The Lawnsby Group, a Connecticut-based creative services agency with a successful history of providing creative to the edutainment field as well as to a variety of other industries. Some of her clients include Disney, PBS, Pepsi, and USA Today.

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About the Author

Lori Lawnsby owns and heads up client services for The Lawnsby Group, a Connecticut-based creative services agency with a successful history of providing creative to the edutainment field as well as to a variety of other industries. Some of her clients include Disney, PBS, Pepsi, and USA Today.