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provide post campaign roi analysis large corporations, BI can provide organizations with means to manage data in a strategic way. In the case of manufacturing operations, obtaining and managing historical information—and manipulating it to make sound business decisions—can be critical. Below are some examples: • key performance indicator development in the event of compliance-related issues • formula adjustments • trend analysis with respect to raw material commodity purchases • data mining of customer order patterns Quality Ma

Business intelligence (BI) and performance management applications enable real-time, interactive access, analysis, and manipulation of mission-critical corporate information. These applications provide users with valuable insights into key operating information to quickly identify business problems and opportunities. Users are able to access and leverage vast amounts of information to analyze relationships and understand trends that ultimately support business decisions. These tools prevent the potential loss of knowledge within the enterprise that results from massive information accumulation that is not readily accessible or in a usable form. It is an umbrella term that ties together other closely related data disciplines including data mining, statistical analysis, forecasting, and decision support.

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