Thu, 25 Jul 2002 11:44:50 GMT

The Fall of Advertising….Yeah RightA new book from self-styled marketing guru Al Ries is titled “The Fall of Advertising and the Rise of PR”. In the book, he states that PR is going to replace advertising as the primary ‘branding’ tool and that advertising will be relegated to defending existing brands. [Ad Age have a great article on the book here]

NOTE: I had, based on reading two reviews of this book, published some opinions on what I believed was wrong with the premise of the book. However I have removed those opinions pending a first-hand opportunity to read the book in full when it’s published next month!