Choosing the right business model is part of that.
We are going with the subscription model for ESO.

We're building a game with the freedom to play - alone or with your friends - as
much as you want. A game with meaningful and consistent content - one packed
with hundreds of hours of gameplay that can be experienced right away and one
that will be supported with premium customer support. Charging a flat monthly
(or subscription) fee means that we will offer players the game we set out to
make, and the one that fans want to play. Going with any other model meant that
we would have to make sacrifices and changes we weren't willing to make.

The Elder Scrolls Online offers unlimited play for the first 30 days with the
purchase of the game. The choice is yours to play as much as you want; hundreds
of hours of content, PvP, etc - is all there for you to experience with the base
purchase of the game. If you want to continue playing for hundreds of hours more
after that first month you'll pay a flat fee for continued, unlimited access to
the game.

We'll talk about further discounts, etc. later, but for now, we are very happy
to finally announce our model. It's very simple - you pay once per month after
the first 30 days and the entire game is available to you.

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