7 Comments:

Imagine this: some Romanian farmer brings his beloved cow Daisy to the spa and says to receptionist, "Hey, can you turn Daisy into a sexy lady? I saw your ad. I know you can do it." And the receptionist just laughs at him because of course they don't turn cows into people. The man is heartbroken. I say false advertising.

These commercial clearly are not sexist because they do not refer to a particular gender. There are posters with both male and females. They could be tasteless, but not sexists. The taste is dependent on the culture. Maybe for romanians they are OK. I have to admit I find this campaign rather interesting.

Um, just because both men and women are depicted does not mean the ads are not sexist, let alone "sexists". Just one example of how it is sexist is in the way it portrays the ideal female body as opposed to the ideal male body. The female body "ideal" is much less attainable AND fetishized.

And all this is not to mention how fat-phobic it is, drawing on animalistic slurs hurled at fat people a million times a day every day. Not that we don't see that all the time in both obscure and mainstream ads.