Minggu, 11 April 2010

chapter 5 - THEORETICAL FRAMEWORK HYPOTHESIS DEVELOPMENT

1. ”because literature survey is a time-consuming exercise, a good, in depth interview should suffice to develop a theoretical framework”. Discus this statement.

at this juncture, its becomes easy to follow the progression of research from the first stage of managers sensing the broad problem area. to preliminary data gathering (including literature survey), to development of theoretical framework based on the literature review and guided by experience and intuition, to formulation of hypotheses for testing.

2. there is an advantage in stating the hypothesis both in the null and in the alternate it adds clarity to our thinking about what we are testing. Explain.

yes, there is. the null hypothesis is thus formulated so that it can be tested for possible rejection. if we reject the null hypothesis, then all permissible alternative hypothesis relating to the particular relationship tested could be support.

3. it is advantageous to develop a directional hypothesis whenever we are sure if the predicated direction. How will you justify this statement?

yes it is, if in starting the relationship between two variables or comparing two groups, terms such positive, negative, more than, and the like are used, then these hypothesis are directional because the direction of the relationship between the variables (positive/negative) is indicate, or the nature of the difference between two groups on a variable (more than/less than) is postulated

4. for the following case “problems at roadway hospitality,”

identify the main problem

develop a theoretical framework

develop at least four hypotheses

problem at roadway hospitality

john Campbell, the CEO of roadway Hospitality was wondering now to differentiate among the three different types of facilities offered under the road way hospitality flagship so at to attract the right type of clients to each of the facilities. The roadway deluxe was meant for business travels, the roadway express was meant for those looking for the least expensive accommodation, and the roadway royal, was meant to provide high quality service for big spenders. Campbell felt that revenues could be quadrupled if only clients understand the distinction among the three types of facilities offered.

Keen on developing a viable strategy to eliminate the brand confusion and make clear the distinction. John Campbell conducted a customer survey of those who had used each type of facility an found the following. The costumer were blissfully unaware of the differences among the three types of facilities. Many complained about how old the building were and how poorly the facilities were maintained. The quality of service was also rated as poor. Furthermore, when rumor seems to have spread that one the customers had not helped clients to understand the differences.

Campbell thought that he first needed to understand how the different classifications would be important to the several classes of clients, and then he could develop a marketing strategy that would enhance revenues. Simultaneously. He recognized that unless the franchise owners fully cooperated with him in all his plants, mere face lifting and improvement of customer service would not bring in the added revenues he hoped for.

the main problem is facility that offered in the main road.

Theoretical framework : john Campbell, the CEO of roadway Hospitality was wondering now to differentiate among the three different types of facilities offered under the road way hospitality flagship so at to attract the right type of clients to each of the facilities. Campbell conducted a customer survey of those who had used each type of facility an found the following. The costumer were blissfully unaware of the differences among the three types of facilities. Campbell thought that he first needed to understand how the different classifications would be important to the several classes of clients, and then he could develop a marketing strategy that would enhance revenues.

Hypothesis :

1.make The roadway deluxe business travels, the roadway express for the least expensive accommodation

2.not make The roadway deluxe business travels, the roadway express for the least expensive accommodation

3.make The roadway deluxe business travels, the roadway express for the expensive accommodation

4.not make The roadway deluxe business travels, the roadway express for the expensive accommodation