Mischa Barton Chills With Keds

In May, we announced Keds had extended its deal with Mischa Barton and would be launching a campaign featuring The O.C. actress Mischa Barton. Recently, the shoe company launched a website, Mischa Barton Fall '05, created by Toth and mediumbold, featuring Mischa and her involvement in the creation of the campaign, her take on the definition of cool, behind the scenes commentary on the photo shoots for the campaign, Mischa's answers to fan mail, her take on Hollywood hot spots, her favorites songs and, of course, the shoes.

The campaign's tagline is "Be Cool" and the word cool must be uttered by Mischa at least one hundred times throughout her appearances in the site's mini-videos. Not a bad choice for a tagline considering how many times people say "cool" in every day conversation. It's akin to Verizon's "Can you hear me now?" tag which, as anyone who owns a cell phone knows, is said more than a few times every day.

Enjoy what you've read? Subscribe to Adrants Daily and
receive the daily contents of this site each day along with free whitepapers.

Comments

Comments

The way I look at it, to use the word 'cool' to describe oneself or to self identify oneself kind of takes the pizazz out of the word and renders it impotent and rather meaningless. Quite similairly to the word cool hunting. First of all, if you're hunting for cool, you're not cool, cause cool should be discovered or happen within your sphere of exploration or hustle or in a process of creativity or something like that. Kind of a strange and not so cool tag line. Unless of course its regional and seasonal. Maybe a double entendre, wow really grasping for something here.

This campaign is maddening to me. Barton is kind of an anti-personality in both her show and real life. And in that regard, she is similar to what would be considered generic cool in any social group: attractive, sociable, understandable, a little alluring. But she has the same foibles as anyone who consciously tries to achieve coolness, a sacrifice of individual and person spark. Barton is a good match for Keds, they are both white and bland.

The word used to describe these shoes takes the meaning out the word cool, these shoes are bland and ugly, mishca barton may wear cool clothes it doesnt mean she is cool, just because you wear keds doesnt mean you are cool, or can be cool if you wear them.. its just an advertising knack.. mischa barton is a good for keds only because people think she is cool, and it is a good way of selling the actual ugly shoes! they are so damm ugly!

Posted by: Anon on August 6, 2005 2:13 PM

The word used to describe these shoes takes the meaning out the word cool, these shoes are bland and ugly, mishca barton may wear cool clothes it doesnt mean she is cool, just because you wear keds doesnt mean you are cool, or can be cool if you wear them.. its just an advertising knack.. mischa barton is a good for keds only because people think she is cool, and it is a good way of selling the actual ugly shoes! they are so damm ugly!

Posted by: Anon on August 6, 2005 2:13 PM

thats realy tight, how can you call mischa bland? you dont even know her, thats a really rash judgement. she is a fantastic actress and a wonderful person. and the shoes arnt ugly, there simple and classic, thats just your opinion. you cant be that blunt when other people that read this collum have different views. "be cool" is just a catch line. its not saying the shoe is cool, its not saying mischa is cool, its not saying you will be cool if you wear the shoe, its just a catch line. you do not know mischa, you probably never will, you cant just judge people like that. thats not right. if everybody judged people by what they think or read the world would be just as bad as the paparazzi. but if thats the way you work then by all means go ahead, just keep in mind not everyone has the same views so you should put in the views of everyone not just you

Posted by: demi on August 11, 2005 6:54 AM

i like keds. ive been wearing them since i was a kid. i doesnt have anything to do with mischa. only a loser would wear something just because a celebrity does. as for the word cool. if everyone and everything is cool then it completly defeats the purpose of being cool in the first place. only a few things/people can be cool dammit. its scarcity is what makes it cool. oh yes, anon, her legs are not skinny you fucking cunt.

Posted by: Morgan on July 5, 2006 8:30 AM

everyone who has written nasty comments about mischa on this site.. you are all so obviously jealous, get over it, the girl is gorgeous, youre not... DEAL WITH IT.