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About us

THE PAST, THE PRESENT AND THE FUTURE

Headquartered in Dubai, United Arab Emirates, Damas Jewellery is the Middle East’s leading international jewellery and watch retailer. Founded in 1907, today there are about 300 stores in the Middle East, most of which are located in the GCC region.

OUR MISSION

To create an environment which will attract and retain a committed team of talented professionals who will continue to build on the heritage and reputation of Damas Jewellery for trust, craftsmanship, innovation and market leadership.

OUR VISION

From a famous brand in Dubai to a famous international jewellery brand from Dubai

THE LEGACY

The journey of the Damas Jewellery group began in 1907, and since then, the brand has expanded tremendously, growing into a trusted household name. with over 100 years of history, Damas Jewellery has developed its portfolio of international brands, and has built a strong reputation, becoming a global trademark.

our pillars

craftsmanship

innovation

trust

dubai

With over 100 years’ experience in the jewellery industry, Damas Jewellery earned valuable credibility in the market.

Authentic craftsmanship was passed on throughout time, guaranteeing that every piece from Damas Jewellery gets created with remarkable design that takes your breath away.

Because we believe quality comes from innovation, creativity is at the heart of our brand.

First we handpick the finest jewels then craft them into unique designs using state-of-the-art techniques. This era’s constant demand for innovation is what allows us to realize our true potential.

Over the years, Damas Jewellery earned its customers trust by consistently providing excellent quality, unparalleled designs and unmatched craftsmanship.

Till this Day, Damas Jewellery is founded on the toughest of standards. Our experts conduct thorough quality checks every day in efforts to impress customers with the most flawless and beautiful jewellery in the market.

Just like the iconic structures that form the Dubai skyline, Damas Jewellery grew to become an internationally recognized brand.

The city’s distinct skyscrapers reflect the Arabesque yet contemporary style of our brand. Dubai is a city with ambition, one that keeps rising higher everyday, a true inspiration to us.

OUR VALUES

PEOPLE

CUSTOMERS

BUSINESS PARTNERS

PRODUCTS

Passionate, committed and loyal employees are the heart of our company:

- Create an environment that thrives on trust, respect, diversity, motivation and team spirit

- Celebrate success, learn from mistakes and recognize achievements

- Encourage open communication and the sharing of ideas

- Empower people to take responsibility and support them to deliver their best

- Encourage training, build careers, develop leaders at every level

Our customers have been the foundation of our success for over a century.

Our customers are our source of inspiration:

- Earn our customers’ loyalty through integrity and trust

- Create memorable shopping experiences for our customers

- Exceed customer expectations through the standard of our service and unmatched quality jewellery

- Be the brand of choice

We aim to create long term sustainable relationships with suppliers and partners underpinned by high standards of corporate governance:

- Demonstrate honesty, fairness and clarity in our interactions with suppliers and partners

- Maintain long term relationships and be regarded as a trusted partner

- Practice highly ethical and responsible business practices.

- Recognize that our business must be profitable and deliver consistent long term value to succeed

We are passionate about our jewellery and we believe in our products as much as we believe in ourselves

BOARD OF DIRECTORS

our legacy

1907Damas Jewellery is launched and goldsmith operations are established. The company begins to set new standards in quality

1959Damas Jewellery opens its first retail outlet in the Gold Souk in Dubai. Its authentic craftsmanship and innovation guarantee that every piece is pioneered with remarkable design

1970Damas Jewellery begins wholesale gold operations in Dubai. The brand becomes a household tradition in the Middle East and is worn by women across several generations

1985Damas Jewellery retail stores start selling international brands. This step helped the company gain more recognition as a leading jewellery brand

1988Damas Jewellery launches its first in-house brand. Constantly exploring ways to invent new trends in an ever-changing market and position the company as a trendsetter.

1995Damas Jewellery establishes the Diamond Division to manage the sourcing of loose stones and finished jewellery

2000Damas Jewellery expands to Oman, Kuwait, Qatar and Bahrain through controlled entities. The first boutique opens in the UAE

2006Damas Jewellery establishes a 30,000 m2 manufacturing unit in the Dubai Multi Commodities Centre.This is where the majority of the company’s in-house designs get manufactured

2012Damas Jewellery partners up with Forevermark, the diamond brand from the De Beers Group of companies to become exclusively available for the first time in the Middle East

2013Damas Jewellery re-engineers its company vision and direction to focus on the high-end jewellery market. It moves its positioning from a famous jewellery brand in Dubai to a famous international luxury brand from Dubai.

TODAYToday, Damas Jewellery is the leading luxury jewellery and watch retailer in the Middle East. Headquartered in Dubai, it manages over 40 international brands alongside its own in-house brands