COPY DEPTH IS KEY TO GROWING VIDEO RENTAL

LAS VEGAS -- The video trade, to compete with new in-home delivery methods and to renew interest in rentals, must improve customer satisfaction through greater copy depth, according to leading industry officials who spoke during the main business session at the Video Software Dealers Association's convention here.So far, new buying initiatives, accompanied by increases in advertising and promotion,

LAS VEGAS -- The video trade, to compete with new in-home delivery methods and to renew interest in rentals, must improve customer satisfaction through greater copy depth, according to leading industry officials who spoke during the main business session at the Video Software Dealers Association's convention here.

So far, new buying initiatives, accompanied by increases in advertising and promotion, are working, said Jeffrey P. Eves, president of the Encino, Calif.-based VSDA. Total v