BMW Digital Ecosystem

Due to tight non-disclosure agreements and out of respect for the client none of the project outcomes or visuals can be shared at this time.

In the fall of 2014, SCAD Collaborative Learning Center and BMW Design Group offered thirteen SCAD students the opportunity to present their vision of how owners of the BMW 328i will interact digitally with their vehicles in three to five years. The collaborative effort of industrial, graphic and service design students in concert with advertising and motion graphics students produced a dynamic vision of not only what to expect from the digital integration of vehicles, but of how to a premium automotive brand can be a conscious participant in the ever transitional digital market.

This vision strategically positions BMW with competitive advantage over other comparable auto brands by shifting digital integration to a service dominant model, where the company would no longer have to compete with technology companies that greatly outpace them in iterative software and hardware innovation. All the while, the proposed concept adds value to the brand offering by connecting customers and their vehicles with internet of things products they already own and by greatly increasing the safety of drivers and passengers alike.