Nutrition Is Key Driver In Affluent Pet Owners’ Purchases

Food brands touting nutritional/digestive benefits head the Top 10 lists of
products more likely to be purchased by premium pet owners than others for both
dogs and cats (although the cats’ list also includes a couple of premium litter
brands), a recent study has found.~A

“Premium” pet owners (PPOs)–defined as single-person households with incomes of $50,000 or more, double-income households with incomes of $75,000 or more, and three-or-more-person households with incomes of $100,000 or more–now account for 33% of all pet owners, or 17.4 million households, and they’re spending up a storm, according to a new “Premium Pet Demographics and Product Purchasing Preferences” study from the Packaged Facts division of Marketresearch.com.