Hint: when browsing the nzbase.com site, look for the , signifying New Zealand specific information.

March 31, 2003

Cost-Per-Click Strategies 2003

This year the Search Engine Strategies conference could really have been called the Cost-Per-Click conference. This appeared to suit the general populace (including me) fairly well, with a general mix of Marketing Managers and SEM companies plying their wares. While I am still putting together an update on the conference itself, I did have time on the plane to update a previous article - CPC (Cost-per-click) Search Engines - where to list?.

March 25, 2003

Search Engine Strategies 2003

Nzbase.com will be taking a few days off to catch up with the rest of the search engine optimisation world at the Sydney Search Engine Strategies Conference hosted by Jupiter Media. It will be interesting to hear the latest gossip on some of the acqusitions that have been taking place over the past few months. A full update on the conference will come next week.

March 21, 2003

SEO Interviews

It appears everyone who's anyone in the SEO space is rolling out interviews at the moment.
To me that signifies there isn't much happening in the search world which is probably close to true at the moment. But wait for next week ;)

Here's a good one with Robert Clough from Search Engine Guide interviewed by Enfin.

March 19, 2003

ROI tools for the masses...

An Internetnews.com article has just announced that Findwhat.com have launched an ROI tool for all advertisers.

AdAnalyzer inserts a tag into the destination pages of an advertiser's site. The tags collect data from users arriving on the site via referrals from the FindWhat.com network. Marketers can view data on page views, conversions and ROI via AdAnalyzer. Results can be viewed by keyword or by campaign. AdAnalyzer will be offered as a free additional service to FindWhat.com advertisers.

A fine idea from FindWhat.com who have been lagging further and further behind the PPC market leaders Overture and Google Adwords.

March 18, 2003

Google Censorship

A fairly technical report has been written by
Seth Finkelstein of Infothought on how Google results are 'suppressed' by the
Google system especially in relation to local censorship.

An interesting read if you spend a large amount of time dealing with Google
search patterns.

Andrew Goodman discusses some interesting topics on the content targeted advertising released by Google in the last few weeks.

CTR's (Click-through-rates) are generally lower on contextual site adverts in comparison to SERP's (Search Engine Results Pages) where the user has specifically requested the target phrase. Will this result in lower performing adverts on Google Adwords? Also, how much will this affect middlemen such as DoubleClick who have already 'ceded a sizeable chunk of the overall web advertising pie to Google and Overture'