Merchant SAFE helps consumers click with confidence and educate them on online security and privacy risks. We believe an educated and well informed consumer, will be able to make better decisions online, trust reputed companies, and reduce overall risk by avoiding unreliable merchants and scams. Even though our solutions are designed to improve consumer confidence, and provide better online experience for consumers, they eventually increase conversion rate for businesses and their websites.

Build Trust. Increase Sales.

At Merchant SAFE, our mission is to build trust through transparency. We promote: Respect for sensitive customer data, increase online transactions through accountability and transparency, and awareness among consumers about online risks; We strive to improve overall brand reputation of our customers through positive user experience, and by implementing best practices for security and privacy of customer data.

Merchant SAFE solutions and services are designed with small and medium sized companies in mind. They are affordable. They help companies build long term trust and brand reputation. Merchant SAFE trust seals are the ideal choice for increasing conversion rate online.

Merchant SAFE TRUST eSEAL programs are limited to websites and businesses only in USA, UK, Canada, European Union, Singapore, Australia and select countries in Asia. To mitigate risk associated in verifying international
websites, and to maintain the high level of quality
for our seal, we limit our seal program to certain countries only.