I’m not in the digital transformation business, though I know many consultants and client organizations who are in the middle of it. And Maddie, of course, is a digital strategist, so I’ve got an inside track to someone who knows the business and has done the work. Maybe that gives me just enough information to be dangerous, but I have to say, I get the feeling that the people who are deeply immersed in digital transformation seem to be missing something hugely important READ MORE