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Alaska Air CEO on Talent, Labor

This transcript has been automatically generated and may not be 100% accurate.

... and ... good morning my name is Brad told them I am the CEO of the last year group I'm very proud to work with thirteen thousand people of Alaska Airlines and horizon Airlines ... one reason I've seen over the years is a really strong people wanna hire really strong people ... Umar was strong may not be as inclined or that the strength and so one of things you wanna lose you have one have a culture where ... the best people are getting rewarded beginning recognizing getting promoted beginning and ... then become one again out of their way and let them go off and do things in accomplish great things with them on their own or with their T ... ITV have a certain culture ... good people will be attracted to it ... it's I'd I think the real issue for years lingers there in ... some Muslim and better sometimes not as good but we do spend a lot of times we spend a lot of time with our ... there is labor leaders we talk about the industry we talk about their concerns we try to address their concerns ... I think we have a ... good plan put together to demand to help the company grow and be successful be good for all of our constituents good for customers good for employees going for the owners of the business ... all they can stay should speak for themselves but I think are labor leaders ... generally buy into that plan ... so we Sui spend a lot of time on those foundational things I think he get that ... stuff right so the alignment right ... at the bottom ... executing a labor agreement becomes an easy thing to do ... Dover my courses I've been that I've been able to say yes to a lot of things and for ... some of the universe to wash and said can you come out and speak some students is speaks assistance Questrom I almost always was able to say yes or ... and then downtown in the evening or a labor group will go out to the Seattle airport see whats happening ... for a project around here that I want to be involved and ... I've been able to say yes to so many things and no one of the things that I am dealing with now and probably not that well ... just the demands on your time you simply can't do everything in you can do a lot ... but you have to prioritize and that that something honestly I'm still wants to work ... we as an industry ... all the airlines in all the years combined we've we've not made a profit we have negative retained earnings in ... coming ... one of the issues that we've dealt with this fragmentation many many players competing for market share and so forth ... I think consolidation will be a good thing forced ... to bring challenges forces was to work out who's on what market some were people strengths are and who's got