Exclusive: Facebook's new face — The social networking company now wants to become a place for anyone to build applications for social computing. Fortune got an inside look. — NEW YORK (Fortune) — Facebook may turn out to be a lot more important than any of us thought.

Facebook Expands Into MySpace's Territory — With an ambitious strategy for expansion, Facebook is getting in MySpace's face. — Facebook, the Internet's second-largest social network, was originally popular on college campuses, but over the last year it has opened its dorm-room doors to all …

FACEBOOK PRESS CONFERENCE—LIVE! — Facebook is making a major platform announcement today at 3:00 PM PDT. We'll be at the press conference and, unless there's a clamp on video rights during the event, we'll be streaming it live, using Veodia (preview) technology. … See more Facebook coverage on Webware.

Facebook: The social Web utility company — The suspense is nearly over. In about an hour, Facebook will lift the veil on its plans to turn its social networking site into a platform that its makers hope becomes a pervasive ecosystem. Facebook CEO Mark Zuckerberg calls this latest interation …

Facebook Spins Out Widgets; Spins Everyone — The big grand announcement Facebook was supposed to make this week came: it is launching widgets. Yep. Did WSJ get spun with a deliberate leak to hype this up? Probably not, but if they can spin us, we can spin conspiracy yarns as well.

Facebook aims to be Social OS — Facebook's platform strategy will be announced today in San Francisco. In discussions with multiple sources involved with the launch, we've come to see the platform as a highly ambitious idea, approaching the idea of Facebook being an operating system with other web apps riding on top of it.

Live at the Facebook Launch — Mark Zuckerberg is channeling Steve Jobs here at Facebook's big launch day. A giggle just went through crowd at his presentation of the three key elements of his announcement, complete with choreographed hand gestures and reiteration: "deep integration, mass distribution, and new opportunity."

Facebook's plan to hook up the world — The company's boy-wonder CEO wants to take social networking out of the dorm room and make it a platform for new businesses, reports David Kirkpatrick in a Fortune exclusive. — NEW YORK (Fortune) — Imagine that when you shopped online for a digital camera …

MyBlogLog Gets Into Tagging — MyBlogLog, a distributed social network which was acquired by Yahoo earlier this year, will launch a tagging feature later this evening that will allow users to add descriptive tags to the people and blogs (called "communities") on the service.

All About Tags — By now you've seen our newest feature, tagging, on MyBlogLog. We have had FAR too much fun this week tagging each other, so I hope you enjoy it at least half as much as we have. — Some people have suggested that tags, while well-known to the tech savvy, are still unfamiliar to many web users.

The Final Days of Google — Back in the 1990s Bill Gates said the company that would eventually beat Microsoft probably had yet to be founded, by which he meant that Microsoft was in such a strong position that only something truly disruptive — a whole new business — would have a chance to unseat Redmond.

Because paper is scarce. And so is time. — Andy Kessler has an excellent piece in today's Wall Street Journal titled A Future For Newspapers. (In case that last link leads you to a paywall, Andy has the whole thing on his blog as well. That rocks.) Here's where Andy sees the hope:

To keep crash videos off Net, Turnpike limits access — In an effort to keep images of horrific car crashes from being posted on the Internet, the head of the New Jersey Turnpike Authority yesterday adopted a policy limiting the number of employees allowed to make copies of videos captured by highway surveillance cameras.

RESTful Web Services — RESTful Web Services, by Leonard Richardson and Sam Ruby, was published this month. I interviewed the authors yesterday for an upcoming ITConversations show, but I also want to spell out here why I think it's such an important book. — In the realm of IT you could hardly pick a more controversial topic.