No mention of specifics outside of a fantasy strategy RPG but here's hoping we're looking at a Sting game with IF levels of proliferation (though maybe not as quick to the bargain bin as their usual schlock).

It IS posting something from a publication without permission, and in the case of Neogaf they have a lot of readers from around the world. That, and I wouldn't be surprised if more and more people in Japan started hunting down foreign sites who don't think it really matters since it's not published in their area.

It's a bannable offense at NeoGAF, and no news sites post them anymore. How did a magazine get that much pull?

From what I understand, Famitsu asked NeoGAF administrators (and various news sites - in the past, places like IGN and GameFan would repost Famitsu screenshots) to respect their copyright and prevent scans from being shared.

This isn't a recent trend either. Famitsu and other publications have been cracking down on scans since at least 2003. Didn't stop blogs and message boards from sharing them, but I think people have gradually lost interest in the images.