Browsing the " Social Media Sports Marketing "

This guest post on the UK Sports Network by Oscar Ugaz, the former Digital Business Manager for Real Madrid FC, is a must read for all those interested in the emerging relationship between the ‘beautiful game’ and social media. Although ...

I am off to Treviso, Italy next week to deliver a one day workshop on ‘Sports Marketing 2.0’ as part of the Masters in Strategie per il Business dello Sports programme. This is the fourth consecutive year that I have ...

Regular readers of this blog will know that there is a ‘social media, football and fan engagement’ theme to some of our posts. More accurately, this should read ‘social media, football and NO fan engagement’. While most of the world’s ...

Recent blog posts have shown that the world’s leading football clubs have become proactive twitter users. However, with only a few exceptions, they are using it mainly for broadcasting messages TO fans rather than engaging WITH them – see ‘Walking ...

A recent blog post showed that the world’s leading football clubs were becoming more proactive in their use of Twitter. However, with only a few exceptions, they were using it mainly as a broadcast rather than engagement platform -see ‘Walking ...

With our ongoing research into Social Media and it’s effects on the business objectives of Sports organisations we have come across this interesting infographic on Football (soccer) & Social Media. There are many very interesting facts such as: Lionel Messi ...

One of our main areas of interest is the impact of Social Media on sports marketing, football in particular. We have come across these four interesting , recent articles for readers who also have an interest in this area. Articles: ...

Given our interest in ‘Sports Marketing 2.0’, we are always on the look out for good examples of ‘Social Media in Action’ in the sports sector. Thanks to Eugene Burns for this second, very interesting, guest post following up on ...

Football Marketing has recently published the August update of its Social Media League Table for the world’s leading football clubs. Three tables showing the combined Twitter followers and Facebook ‘likes’ are published covering the Top 30 Clubs worldwide, the English ...

Usually at this time of the month, we publish our updated Facebook League Table for the Top 20 Football Teams in Europe. With two other excellent online resources also publishing regular football Facebook and Twitter updates, we have decided to ...