tag:blogger.com,1999:blog-1401381341104279696Sat, 17 Feb 2018 07:39:20 +0000designworkflowinnovationretaile-commerceuser experienceUXinteractionusabilitymobileCXinspirationinterfacepresentationomni-channelconferencesearchgooglemicrosofttoolsCRMconversion rate optimizationcustomer experiencetouchscreenCreative ThinkingDesign ThinkingomnichannelofflineSAPanalysis and creative techniquecollaborationcustomer relation managementsurfaceARvideoGUIinteractiveaugmented realitydiagramkiller designquote of the dayshoppingAR (augmented reality)Air New ZealandB2CCustomerDelta Air LinesHUDbig datacross-mediacross-touchpointjoy of usem-commercesocial-shoppingAmazonAppleB2BCROClientelingHybrisInformation ArchitectureRFIDTED Talkboxes and arrowsbrick and mortarcommunitycreative techniquecustomizingdeliverablesgesturemotorbikemotorcyclemultichannelnavigationomnisocial mediause casewireframeHead-upIOTJohn CleeseOmni ChannelParallax scrollingVRVirtual Realitybookscustomer servicecustomizationibeaconinternal processipadpaymentpersonasafety videosmartphonesoftwarestrategy20143DAmerican AirlinesBBCBMWBluetoothCARERPEnterprise Resource PlanningFootballHanaLouis RosenfeldNFCNUINuvizParallax effectPhoneReevuRelationShopperSkullyTemple Grandinairlinesapplicationaviationbeaconbehaviorbehaviourburberrycloudco-shoppingconfigurationcreativitydeltadesignerdisplaysecommercef-commerceformsglassibeaconsinternet of thingslanguagepay palpayment methodreturns rateshared shopping experiencesoccersocialsocial-commercesportstext404AGVAGVisorALDIASISActivityAirAlignment ProximityAndreaAndroidAntoine de Saint-ExuperyApple. ipadBIBLEBOBBXBikehudBikesystemsBlackberryBusiness IntelligenceBuy-on-BoardCGFCHIOCMOCardChainCommerceConsumer Goods ForumContrastCross ChannelCurbDaniel PinkDescriptionDeutschlandElectronicEuropeFacetedFire PhoneFireflyFitt'sFitting RoomFlywheelGPSGermanyGestalt principlesGetTaxiGettGoGoProGridHailoHealthHick’sHierarchyIA InstituteIdentityIsisJonathan JarvisJournal of Information ArchitectureKLMKUIKeepKrajewskiLCDLawLivemapsLyftMacBookMagic MirrorManagementMannheimMaydayMcDonaldsMeirMen in BlackMicroserviceMulti ChannelNIKEiDNatural InterfaceNew YorkNikeOUIOnlinePOSPagePayPalPinterestPro 3Project AraQR codeQualcommRE’FLEKT GmbHRactivRepetitionRepositoryResponsive DesignRoger MartinSCMSEOSamsungSamwerSan FranciscoSchneiderSchool for Self-HealingSecond ScreenSeth GodinSidecarSimplicitySingle ChannelSir Ken RobinsonSmartSoliSupplyTargetThe little princeThingsConTim Berners-LeeUCDUXDVirgin AmericaVirtualVisualWeitclick GmbHWhite spaceWindowadvertisementagileamerican footballanalysisanimalsapparchitectartaudioauthorizationblindnessbreadcrumbsbrowsingbusiness-to-businessbusiness-to-customerbuzzwordcalendarchannel. commercechecklistcheckoutcolorcomputercontentconversioncultureday ratedecisionmakingdeliverabledemoderndiagrammdisplaydistancedownloaddressing roomdriverenvisionerroreventexperienceflowfuturegeo-locationgroup shoppinghealth carehelmethelphistoryhorsehotelsiPad AiriPhoneiconidentificationimageimagesindexinfographicsintranetjourneyjourney maplearninglegal requirementslocationmappingmarketmarketplacemonitormulti touchmultitouchmusicnordstromnoteout of touchpassionpersonalizationpersonalizingphabletphotopodcastqatarrailwayratingreal timerecommendationresearchride-sharingridingsapphirescan & goscreenscrumshareshowroomingsimon sineksirisneakerssolutionsstatsstencilsstorestorytellingsuper bowlswim-laneswimlanesymboltablettaxonomytechnologythinking outside the boxthumbtimelinetouchtouch+touchpointtraveluberuniversityuploadurbanuseruser storyutilitywalletwalmartwindows 8womenyaasux4.comresource for everything related to user experience - usability - future trends in the digital business ... UX, UXD, IA, UE and IxDhttp://ux4dotcom.blogspot.com/noreply@blogger.com (Holger Maassen)Blogger179125tag:blogger.com,1999:blog-1401381341104279696.post-5083268376743577397Thu, 06 Jul 2017 12:38:00 +00002017-07-06T05:38:07.612-07:00appapplicationaudiocalendargeo-locationgoogleimagesKeeplocationmobilenoteomnitextGoogle Keep - First view on Google's note-taking service<div dir="ltr" style="text-align: left;" trbidi="on">I used a number of software or apps – but after a certain time I have grown somewhat unhappy with the one or another app and interface. But lately I come across Google Keep and examined it and what should I say - I have been very impressed – and the people who knows me – know it’s not that easy to impress me :-) And it might become my new app to collect and manage all of my notes.<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-QrNlYVr7gzY/WV4tRqYhZfI/AAAAAAAACEA/4wB2e_4smis-jhYRTej8YBm0nZj37vPGQCLcBGAs/s1600/google-keep-UI-desktop.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="972" data-original-width="1058" height="586" src="https://1.bp.blogspot.com/-QrNlYVr7gzY/WV4tRqYhZfI/AAAAAAAACEA/4wB2e_4smis-jhYRTej8YBm0nZj37vPGQCLcBGAs/s640/google-keep-UI-desktop.jpg" width="640" /></a></div><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-U-pgTX214g8/WV4t5rU0ILI/AAAAAAAACEE/ijNRLqfrlgE5Szorj56t_PFR-sqqCg13wCLcBGAs/s1600/Google%2BKeep%2BMobile.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1136" data-original-width="640" height="640" src="https://1.bp.blogspot.com/-U-pgTX214g8/WV4t5rU0ILI/AAAAAAAACEE/ijNRLqfrlgE5Szorj56t_PFR-sqqCg13wCLcBGAs/s640/Google%2BKeep%2BMobile.PNG" width="360" /></a></div>My first impression was – that it looks really clean and simple - with options to noting down text, recording audio, embedding photos and populating lists. And that’s a point where most note taking tools already fail. Most note-taking apps take a "more is more" approach and present a complicated conglomeration of navigation, submenus, features, and options – hey man I have an idea. And take the note here and now and not after clicking around. So my main need is to take a note quickly and finding notes.<br /><br /><br />How quickly can I enter a note or find my note whether that's on any of my mobile devices or whether that's on the desktop – and as you can expect it from Google there is a search input field at the center of the UI. And to start taking a note there is no need to click on a ‘plus’ icon or selecting a menu – on the desktop you have in input field at the top on mobile at the bottom. <br /><br /><br />What I loved from the beginning was and is the deep and native integration with other Google services. I can create a note in Keep and then tell the app to remind me about it at a specific time or when I'm at a certain location e.g. my grocery, butcher, bakery reminding me on my shopping list. Times and dates are handled intuitive, with selections like "next Monday" and "evening" when it comes to organizing schedules.<br /><br /><br />As said before Google Keep is clean and simple and free, decent, fairly minimal, and works without any fuss on most devices. I like it ;-) <br /><br /></div>http://ux4dotcom.blogspot.com/2017/07/google-keep-first-view-on-googles-note.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-1467777364193667367Tue, 20 Jun 2017 10:04:00 +00002017-06-20T03:42:19.472-07:00displayGPSHead-upHUDmotorbikemotorcyclemusicNuvizPhonephotosmartphonevideoNuviz HUD is finally ready for the road<div dir="ltr" style="text-align: left;" trbidi="on">HUD stands for Head-Up Display – Let me summarize what is meant with HUD in two sentences – HUDs are showing information via a translucent display. These displays allows the viewer to get information without looking away from the environment or things in front of the viewer. This technic of displaying information on a translucent surface has been used in fighter jets since years. And we see this technology since a while more and more in cars in which the data is projected onto the windshield. <br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-KSMGfg6ghks/WUjySR1xyXI/AAAAAAAACDY/CXDYiNuMUSUtH1-iRZuJH-cZBvJymIY7QCLcBGAs/s1600/Nuviz%2BHUD%2Bhead-up%2Bdisplay.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="480" data-original-width="998" height="306" src="https://1.bp.blogspot.com/-KSMGfg6ghks/WUjySR1xyXI/AAAAAAAACDY/CXDYiNuMUSUtH1-iRZuJH-cZBvJymIY7QCLcBGAs/s640/Nuviz%2BHUD%2Bhead-up%2Bdisplay.PNG" width="640" /></a></div><br /><br />And now there is a HUD device for motorcycle riders.<br /><br />After years of talk, promises of various start-ups the first-ever Head-Up Display for a motorcycle helmet is finally about to hit the market.<br /><br />After investing in Skully and losing my money – another crowdfunded project did what they promised the Nuviz HUD is finally ready for the road and ready to ship and at $699 in July 2017 <br /><br /><a href="https://eu.ridenuviz.com/products/nuviz-head-up-display" target="_blank">https://eu.ridenuviz.com/products/nuviz-head-up-display </a><br /><br />- Let's just hope it's been worth it. And I am more than curious to see it and test it.<br /><br />What I found out is that the Nuviz head-up display offers four main functions<br /><br /><ul style="text-align: left;"><li>GPS-based Navigation – what is btw. My main interest</li><li>Phone</li><li>Music</li><li>Photo and Video</li></ul><br /><br /><br />The Nuviz HUD will be attached on the right side of the helmet’s chinbar. Its display will be visible in the lower right corner of the motorcycle driver’s field of vision. The installation of the earpieces and microphone should be standard operating procedure for everyone who ever used an in-helmet communications system. <br />The Nuviz unit which you assemble on your helmet’s chinbar comes with a controller which you can mount to your motorcycle’s handlebar - You cannot use the Nuviz without the controller. The small, round controller looks very well designed – I am curious whether it will be easy to handle with gloves. The Nuviz handlebar-mounted controller is permanently paired to the HUD device / display via Bluetooth.<br />Data can be stored on a Micro SD card that slots into the device. It's being powered by the kind of Qualcomm quad-core processor you'd find nestled inside a smartphone. The controller is powered by a large watch-type flat battery. And the HUD device is powered by a replaceable and rechargeable 3,250 mAh Li-ion battery. Nuviz mentions that it allows you to keep NUVIZ powered for up to 8hours.<br />Btw NUVIZ is cooperating with KTM and Husqvarna. And there are rumors that BMW is also quite far with its HUD device / helmet.<br /><br /><br />And here is a great review:<br /><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/t79P91QaOWk" width="640"></iframe><br /><br /><br />Well as said – I am curious to see it live and test it.<br /><br /><br /><br /><br /><b>Former related articles:</b><br /><b><br /></b>Head-up displays (HUD) much more than nice features - part 2<br /><a href="http://ux4dotcom.blogspot.de/2016/01/head-up-displays-hud-much-more-than.html" target="_blank">http://ux4dotcom.blogspot.de/2016/01/head-up-displays-hud-much-more-than.html</a><br /><br />AGV Visor goes from dark to clear at the push of a button<br /><a href="http://ux4dotcom.blogspot.de/2015/08/agv-visor-go-from-dark-to-clear-at-push.html" target="_blank">http://ux4dotcom.blogspot.de/2015/08/agv-visor-go-from-dark-to-clear-at-push.html</a><br /><br />Head-up displays (HUD) much more than nice feature<br /><a href="http://ux4dotcom.blogspot.de/2014/08/head-up-displays-hud-much-more-than.html" target="_blank">http://ux4dotcom.blogspot.de/2014/08/head-up-displays-hud-much-more-than.html</a><br /><br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2017/06/nuviz-hud-is-finally-ready-for-road.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-1639571661944169886Wed, 31 May 2017 15:39:00 +00002017-05-31T08:45:35.701-07:00ARaugmented realityNikeNIKEiDretailsneakersstoreNIKEiD Custom Shoes / Sneakers<div dir="ltr" style="text-align: left;" trbidi="on">A Nike store in Paris recently made their customers an AR kiosk device available which allows customers to customize shoes - design their own special sneaker colors and see them projected on the sneaker, in real time, using augmented reality.<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-to82P4KnIzU/WS7k8EEmUaI/AAAAAAAACC0/2MKaMkOZSQQuDruZtxb_LpWKlkVJztMEQCLcB/s1600/NIKEiD%2BScreenshot%2BUI.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="450" data-original-width="853" height="336" src="https://1.bp.blogspot.com/-to82P4KnIzU/WS7k8EEmUaI/AAAAAAAACC0/2MKaMkOZSQQuDruZtxb_LpWKlkVJztMEQCLcB/s640/NIKEiD%2BScreenshot%2BUI.JPG" width="640" /></a></div><br />45 sec Video:<br /><br />&nbsp; <iframe allowfullscreen="" frameborder="0" height="360" mozallowfullscreen="" src="https://player.vimeo.com/video/194953792" webkitallowfullscreen="" width="640"></iframe><br /><br /></div>http://ux4dotcom.blogspot.com/2017/05/nikeid-custom-shoes-sneakers.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-2613426264692416454Wed, 07 Dec 2016 09:17:00 +00002016-12-07T01:32:22.989-08:00AmazonBluetoothcheckoutecommerceGoNFCOmni Channelomni-channelretailRFIDNo lines. No checkout. - with Amazon Go<div dir="ltr" style="text-align: left;" trbidi="on">I am pretty sure almost everybody had already thought about how cool it might be to walk into a store, taking all the goods you need, and then just leaving the store and making the checkout without having to do any transactions and standing in the line – well Amazon is calling it “just walk out technology” – or better to remember Amazon Go Amazon Go is coming early 2017 – the location of the first store will be at 2131 7th Ave, Seattle, Washington.<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://4.bp.blogspot.com/-IzXp4VVcWCk/WEfSIyAiC8I/AAAAAAAAB-k/psRWhfnorZwCLRz-tZkQIk2L7LIEOhpYACLcB/s1600/Amazon-Go.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="328" src="https://4.bp.blogspot.com/-IzXp4VVcWCk/WEfSIyAiC8I/AAAAAAAAB-k/psRWhfnorZwCLRz-tZkQIk2L7LIEOhpYACLcB/s640/Amazon-Go.jpg" width="640" /></a></div><br /><br />Test users have already testing the store. Amazon is outlining currently the basic details, but I don’t have the full picture and process yet.<br /><br />Amazon tells it will be fairly simple for the customer. The customer only walk into the store, scans and get recognized by his mobile device. A cart will be created automatically and the customer can collect his goods – that easy.<br /><br />We all know the ideas of Walmart in the US and Globus and Metro in Germany – they used an actual cart and a scanner. They used either a bar code scanner or RFID scanner. Amazon is using – I guess NFC-Technology. By this the customer don’t even need to have an actual cart, he can use his basket to collect his goods.<br /><br />I love the idea BUT I wonder whether the end consumer is ready? Is your mom, your dad, your grandma ready? And I wonder what safeguards Amazon will be putting to minimize theft and all that goes with it, because let’s be honest we all know, people will always find ways to deceive and thieve.<br /><br />Let’s see if this is an idea that will actually successful.<br />I hope yes – because I hate to stand in the line &nbsp;:-)<br /><br /><br /><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/NrmMk1Myrxc" width="640"></iframe> <br /><br /><br /><br /><br /><hr /><br /><br /><br /><h3><b>You might also be interested in these articles...</b></h3><br /><br /><b>Converting the online experience into offline</b><br /><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-xsHzlDhlIp8/VLkgj0Bhx8I/AAAAAAAABj8/xTII2Z6bINc/s1600/Capture_Shopping%2Bin-store%2B-%2Bbut%2Bwanting%2Bmore.jpg" imageanchor="1" style="clear: left; 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Social-Shopping</b><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://ux4dotcom.blogspot.de/2014/02/social-commerce-social-shopping.html" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img border="0" height="110" src="https://3.bp.blogspot.com/-OV1R0Ak0II8/Uw3u5B0VPrI/AAAAAAAABPA/vbrsjCSBbKk/s1600/SOCIAL+SHOPPING+-+social+commerce+-+retail.JPG" width="200" /></a></div><br /><br /><a href="http://ux4dotcom.blogspot.de/2014/02/social-commerce-social-shopping.html" target="_blank">http://ux4dotcom.blogspot.de/2014/02/social-commerce-social-shopping.html</a><br /><br /><br /><br /><br /><br /><br /><br /><b>e-commerce trends in 2014</b><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://ux4dotcom.blogspot.de/2014/02/e-commerce-trends-in-2014.html" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img border="0" height="75" src="https://3.bp.blogspot.com/-fN_HNg54EsM/Uw3vex3pTQI/AAAAAAAABPM/I5LP5gHJbVw/s1600/2014_Retail-Trends_red.jpg" width="200" /></a></div><br /><br /><a href="http://ux4dotcom.blogspot.de/2014/02/e-commerce-trends-in-2014.html" target="_blank">http://ux4dotcom.blogspot.de/2014/02/e-commerce-trends-in-2014.html</a><br /><br /><br /><br /><br /><br /><br />Shaping Future eCommerce:<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://ux4dotcom.blogspot.de/2013/09/shaping-future-ecommerce.html" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img border="0" height="152" src="https://3.bp.blogspot.com/-4tKEtvaR_wg/Uw3vz_7tzyI/AAAAAAAABPU/9HD-dsrS8Jc/s1600/Customer+Life+Cycle.PNG" width="200" /></a></div><br /><br /><a href="http://ux4dotcom.blogspot.de/2013/09/shaping-future-ecommerce.html" target="_blank">http://ux4dotcom.blogspot.de/2013/09/shaping-future-ecommerce.html</a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Growth in m-commerce today:<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://ux4dotcom.blogspot.de/2013/10/growth-in-m-commerce-today.html" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img border="0" height="73" src="https://3.bp.blogspot.com/-gD0wsHos12E/Uw3wW_kn6QI/AAAAAAAABPc/NryoyGmQUp4/s1600/m-commerce_1_Europe_latest_numbers_user_experience_NEW.PNG" width="200" /></a></div><br /><br /><a href="http://ux4dotcom.blogspot.de/2013/10/growth-in-m-commerce-today.html" target="_blank">http://ux4dotcom.blogspot.de/2013/10/growth-in-m-commerce-today.html</a><br /><br /><br /><br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2016/12/no-lines-no-checkout-with-amazon-go.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-6918846280863483554Tue, 29 Nov 2016 15:24:00 +00002016-11-29T07:24:53.949-08:00HybrisMicroserviceSAPyaasThe power of YaaS (SAP Hybris as a Service)<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://2.bp.blogspot.com/-T0AxPrVpGmk/WD2dWWDIceI/AAAAAAAAB-I/L60qIShOF-wSQGI2FT0zjT3_ZKHrtX_iACLcB/s1600/Yaas-header-image-user-experience-blog-post-1-20161123.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://2.bp.blogspot.com/-T0AxPrVpGmk/WD2dWWDIceI/AAAAAAAAB-I/L60qIShOF-wSQGI2FT0zjT3_ZKHrtX_iACLcB/s640/Yaas-header-image-user-experience-blog-post-1-20161123.jpg" width="640" /></a></div><br />In the past few years it has become clearer and clearer that solutions and services will no longer be successfully achieved by one solution that we know today. And yet, service providers and vendors have come to expect seamless solutions and interactions for their particular service and line of business – meaning no flaws or errors at any point on the admin nor on the user side.<br /><br />Microservices are a new paradigm for software architecture. One approach is that these small services in separated components take the place of large applications. Or they optimize large applications for the special business and technical requirements (scaling, performance, etc.). This way monolithic architecture can be avoided or customized exactly how the service provider or vendor needs it, and systems are easily scalable and adaptable.<br /><br />This will catapult these businesses and what SAP and SAP Hybris have to provide into a new era of digital connectivity. <b>And SAP Hybris&nbsp;is ready !</b><br /><br />SAP Hybris as a Service (YaaS) is a commerce platform that provides microservices. Microservices allow you to focus on setting up convenient and dedicated features, services and functions. YaaS empowers you by allowing you to use the code language you prefer. And you can trust on the YaaS community to support you when needed and to get tools to simplify your development.<br /><br /><br /><br /><h3 style="text-align: left;">The 4 cornerstones of YaaS:</h3><div style="text-align: left;"><b>YaaS Market</b> (<a href="https://market.yaas.io/" target="_blank">https://market.yaas.io/</a>) – For service providers and vendors, the YaaS Market allows businesses to subscribe to microservices, which are bundled into packages on YaaS. Yaas provides beta versions worldwide for everyone and commercial versions for organizations and businesses located in the US and Germany.</div><br /><b>Dev Portal</b> (<a href="https://devportal.yaas.io/" target="_blank">https://devportal.yaas.io/</a>) – The Dev Portal is the section for everything developers and their organizations will need to know to build their own offering. It offers extensive documentation, toolkits and guidelines for building and integrating microservices.<br /><br /><b>Community</b> (<a href="https://community.yaas.io/" target="_blank">https://community.yaas.io/</a>) – This is the place where we publish showcases and events and where YaaS users engage with and get answers from a passionate community of talented experts.<br /><br /><b>Builder</b> (<a href="https://builder.yaas.io/" target="_blank">https://builder.yaas.io/</a>) – Mainly the builder is the integrated backoffice space where the subscriber can use and maintain the packages to which they subscribe (like a view to manage orders, products, email templates, etc.), plus generic functionality such as user and role management. Additionally, people can perform tasks required to consume or create their own APIs.<br /><br />YaaS is low-touch, self-service, pay-as-you-grow. It supports a new mindset, focusing on freedom of choice, true ownership by teams, tooling to support instead of restrict, and user focus. Not only does it allow developers to choose their programming languages and frameworks, but it also has on-platform tools and services to make life easier for the developer, service provider and vendor trying to build solutions on top of it.<br /><br /><br /><h3 style="text-align: left;">UX and UI guidelines</h3>And in order to make it easier and more consistent for developers to build administration UI for and within YaaS, we offer a design guideline, called SAP Hybris Techné. Techné is the design guideline and component library for modern, mobile-first, user-centric experience design that gives teams the freedom and creativity to implement experiences from design to deployment FAST on YaaS, or anywhere they choose.<br />Note: teams which are more comfortable building with SAP Fiori/UI5 can also do so. It is possible to use SAP's UI5 controls within YaaS and its builder to add an interaction or pattern that doesn’t already exist in Techné. UI5 and Techné are meant to be complementary.<br /><br />Soon I will tell you more about Techné. – See you soon!</div>http://ux4dotcom.blogspot.com/2016/11/the-power-of-yaas-sap-hybris-as-service.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-2816808038046877164Tue, 05 Jul 2016 08:03:00 +00002016-07-05T01:04:19.447-07:00B2BB2CCXe-commerceecommerceretailUXB2B - Collaborative Decision-making<div dir="ltr" style="text-align: left;" trbidi="on">It’s clear sales at all is becoming more complex – most of my clients and colleagues are just thinking about B2C when I mention topics like social shopping and collaborative decision making – but don’t miss the fact that if we are talking about B2B market buying decisions there is in general no sole responsibility of one person.<br /><br />The steps of a B2B purchase process (cross-company or cross-departmental) concisely said are …<br /><ul><li>Recognizing that the company has a need that can be solved by purchasing a good or service</li><li>Describing and quantifying the need</li><li>Search for qualified vendors</li><li>Sending each vendor a request for proposal</li><li>Evaluating of the submitted proposals of the vendors</li><li>Negotiating or renegotiate of offers</li><li>Selecting one or more vendors</li><li>Defining and establishing an order routine</li><li>Conducting a postpurchase evaluation and feedback to the vendors</li></ul><br />and these steps will vary whether the buyer is a<br /><ul><li>First purchaser</li><li>Daily buyer</li><li>Periodic buyer</li><li>Recurrent</li><li>Reseller</li><li>Bulk buyer</li></ul><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-7Panh-oajlc/Uymt7BT2GuI/AAAAAAAABQY/S3ejOXd0isU/s1600/B2C+vs+B2B.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="318" src="https://2.bp.blogspot.com/-7Panh-oajlc/Uymt7BT2GuI/AAAAAAAABQY/S3ejOXd0isU/s1600/B2C+vs+B2B.JPG" width="640" /></a></div><div><br /></div><div><br /></div><br />If we talk about personalization and the need to show the user relevant and meaningful content at the right time at the right place - in the B2C world – we depend on data of different but specific recipients in order to aim and personalize content and features – in addition to this it’s important to know as much as possible about collaborative effects in the B2C area. But in the B2B world it’s not only important it’s indispensable. As described before the B2B decision-making process is a multi-level process and is much more collaborative – these are …<br /><ul><li>Influencer</li><li>Controller</li><li>co-decision-maker</li><li>manager</li><li>hidden ruler (more or less hidden)</li><li>etc.</li></ul><br />the impact of the expanding number of stakeholders could be or better is in general significant.<br />As the numbers of involved persons was always high the number of participant will increase in the future - increase in selling complexity …<br /><ul><li>More complex&nbsp;negotiations and deals</li><li>Higher rate of stalled negotiations and deals</li><li>considerable expenditure</li><li>more time-consuming efforts per deal</li><li>longer and more effortful sales and buyers life cycle</li></ul><br />Challenge and intricacy are driven by diverse circumstances, needs, challenges, and aims of each of business client’s participants. As we know it from the B2C retail buyers become more and more difficult and selective.<br /><br />Each participant in the sales and buyers life cycle assumes and awaits to get just the right content and selling arguments they need to help them make ‘their’ decision.<br />Having the right argument / content for the unique decision maker is key – and the quality is in the eye of the decision-maker, but all too often neither the online tool nor the sale consultants are having the needed information to deliver the unique value messaging and quantification that each unique decision-maker demands.<br /><br />That’s why personalization to the individual is very important. As explained above your users can range from one extreme to the next from someone without power to make decisions to someone who just focus on one or a few specific aspects to sonmeone who is the final decision maker and 'THE' important stakeholder, all of whom have differing agendas and motivations. And that’s why tracking, lock-ins, customization and personalization are so important for the B2B sector.<br /><br />And to do this using personas as design tool ( Why personas matter and how to utilize ...&nbsp;<a href="http://ux4dotcom.blogspot.de/2009/10/why-personas-matter.html?q=persona" target="_blank">http://ux4dotcom.blogspot.de/2009/10/why-personas-matter.html?q=persona</a>&nbsp;) &nbsp;throughout the whole concept, development, implementation, testing, and maintenance stages is one of the most valuable tools.<br /><br /><br /><hr /><br />Finally I will mention&nbsp;<b>5 key factors&nbsp;</b>that make B2B special and different to the B2C &nbsp;...<br /><div><br /></div><h4>1<sup>st</sup>&nbsp;_ B2B decision-making process more complex than the B2C</h4>In the B2B environment the B2B marketer is facing a multifaceted and knowledgeable buyer, it is critical that the B2B marketer demonstrates a high level of expertise in all of its interactions with the target audience.<br /><br /><br /><h4>2<sup>nd</sup>&nbsp;_ B2B participants and stakeholders are more 'rational' than the B2C consumers</h4>Emotional subjects such as trust and security are by all means highly important. This in turn induced special importance and high relevance on brand, reputation, case studies and other factors which convey reliability and consistency over the life of the product or service.<br /><br /><br /><h4>3<sup>rd</sup>&nbsp;_ B2B products and services are in many cases and aspects more complex</h4>The crucial point for the B2B marketer is to have entire understanding of the products and services. This understanding must cover the presales support and information, the entire product details and so forth to the aftersales support and bug and problem solving.<br /><br /><br /><h4>4<sup>th</sup>&nbsp;_ Personal relationships have to reflect a different quality and is very important for B2B</h4>The B2B’s focus is on listening, becoming acquainted with, refining, and optimizing a limited number of high quality relationships rather than the more quantity-driven and transactional driven tactic which we know from the most B2Cs<br /><br /><br /><h4>5<sup>th</sup>&nbsp;_ B2B customers are long-term contacts</h4>The B2B's over a period of years motivation and aim undergird two aspects mentioned before - that we the provider has to know and understand each product and its use in detail and the importance of his good relationship to the client.<br /><br /><br /><br /><br /><hr /><br /><br /><br /><h3><b>You might also be interested in this article ...</b></h3><br /><br /><b>Shaping Future eCommerce:</b><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://ux4dotcom.blogspot.de/2013/09/shaping-future-ecommerce.html" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img border="0" height="152" src="https://3.bp.blogspot.com/-4tKEtvaR_wg/Uw3vz_7tzyI/AAAAAAAABPU/9HD-dsrS8Jc/s1600/Customer+Life+Cycle.PNG" width="200" /></a></div><br /><br /><a href="http://ux4dotcom.blogspot.de/2013/09/shaping-future-ecommerce.html" target="_blank">http://ux4dotcom.blogspot.de/2013/09/shaping-future-ecommerce.html</a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2016/07/b2b-collaborative-decision-making.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-722152542649933822Fri, 10 Jun 2016 12:30:00 +00002016-06-10T05:32:19.521-07:00computerdistanceHealthMeirmonitorSamsungSan FranciscoSchneiderSchool for Self-HealingscreenHealth and safety computer screen distance<div dir="ltr" style="text-align: left;" trbidi="on">Nowadays we all are spending a lot of your time looking at computers. Researches show that most of us spend more than 50 hours a week staring at computer, mobile screens.<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://2.bp.blogspot.com/-vmG8yjXu4GQ/V1qyLkVbZ1I/AAAAAAAAB5s/o1I0QPurGK89MRypIUKJpcpxoPrK9niFACLcB/s1600/samsungsafetyscreen.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://2.bp.blogspot.com/-vmG8yjXu4GQ/V1qyLkVbZ1I/AAAAAAAAB5s/o1I0QPurGK89MRypIUKJpcpxoPrK9niFACLcB/s640/samsungsafetyscreen.png" width="640" /></a></div><br /><br />Many people say that they are suffering from “tired eyes”, while others admit to suffering headaches, blurred vision and have difficulty focusing. One of the most crucial things we all should do is to take regular breaks or eye yoga / practice.<br /><br /><iframe allowfullscreen="" frameborder="0" height="480" src="https://www.youtube.com/embed/ViOh0YWXSfg" width="640"></iframe> <br /><br />I was inspired to write this article by Samsung’s launch of the Samsung Safety Screen application. This app helps users, especially young children, hold their mobile devices at an ideal viewing distance from their eyes.<br /><br /><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/hdg0jMCs9Vk" width="640"></iframe><br /><br />http://www.samsungsafetyscreen.com/<br /><br /><br /><br /><b>A few hints to treat your eyes well:</b><br /><br /><ul style="text-align: left;"><li>20-20-20 rule: every 20 minutes, look 20 metres (65 feet) away for 20 seconds to give your eye muscles a break and help increase the rate of blinking.</li><li>Distance of the monitor from your eyes between 40 and 76 centimetres (16 to 30 inches). Most people find a distance of 50 to 65 centimetres (20 to 26 inches) comfortable.</li><li>Make sure that the top of the monitor is at a level at or slightly below your horizontal eye level.</li><li>Keep your screen clean - free of dust and fingerprints.</li><li>No reflections on the screen - The position of the monitor should be so that you do not get distracting reflections / mirror effects</li></ul><br /><br /><br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2016/06/health-and-safety-computer-screen.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-4380635229636744539Fri, 05 Feb 2016 14:31:00 +00002016-02-05T06:33:24.863-08:00Air New ZealandaviationDelta Air LinesMen in Blackqatarsafety videoCatching somebody's eye and attention - Flight Safety Video - part 4<div dir="ltr" style="text-align: left;" trbidi="on">In the last few years airlines learned that turning traditionally boring in-flight safety videos into viral videos are beneficial for everyone so that people will watch and learn from them. <br />Airline flight safety videos have been around as long as in-flight entertainment systems but have really only taken off in the last few years. <br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://3.bp.blogspot.com/-2UuqqBnvLio/VrSwaJ9qQRI/AAAAAAAAB20/nIGIqHOZgWQ/s1600/Flight%2BSafety%2BVideo%2BAir%2BNew%2BZealand%2BAirline%2B.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://3.bp.blogspot.com/-2UuqqBnvLio/VrSwaJ9qQRI/AAAAAAAAB20/nIGIqHOZgWQ/s640/Flight%2BSafety%2BVideo%2BAir%2BNew%2BZealand%2BAirline%2B.JPG" /></a></div><br />Here are the latest I got aware of:<br /><br /><h3 style="text-align: left;">Men In Black Safety Defenders #AirNZSafetyVideo</h3>for Air New Zealand's latest inflight safety video, they called upon some very special Men In Black to brief the passengers.<br /><br /><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/ji65WI5QLZI" width="640"></iframe><br /><br /><br /><h3 style="text-align: left;">Qatar Airways In-Flight Safety Video Starring FC Barcelona</h3><br /><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/WS2CQQfQzEM" width="640"></iframe><br /><br /><h3 style="text-align: left;"><br />Air France Safety Demonstration</h3><br /><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/gzsH67F4Dt4" width="640"></iframe><br /><br /><br /><br /><hr /><br /><br />If you are interested to see inflight safety videos or learn more about catching attention please read my former article about it<br /><h4 style="text-align: left;"><br />Getting Attention - Having the nerve to do something different</h4><a href="http://ux4dotcom.blogspot.com/2013/04/getting-attention-having-nerve-to-do.html" target="_blank">http://ux4dotcom.blogspot.com/2013/04/getting-attention-having-nerve-to-do.html</a><br /><br /><br /><h4 style="text-align: left;">Catching somebody's eye and attention</h4><a href="http://ux4dotcom.blogspot.com/2013/11/catching-somebodys-eye-and-attention.html" target="_blank">http://ux4dotcom.blogspot.com/2013/11/catching-somebodys-eye-and-attention.html</a><br /><br /><br /><h4 style="text-align: left;">Catching somebody's eye and attention - Flight Safety Video - part 2</h4><a href="http://ux4dotcom.blogspot.com/2014/10/catching-somebodys-eye-and-attention.html" target="_blank">http://ux4dotcom.blogspot.com/2014/10/catching-somebodys-eye-and-attention.html</a><br /><br /><h4 style="text-align: left;"><br />Catching somebody's eye and attention - Flight Safety Video - part 3</h4><a href="http://ux4dotcom.blogspot.com/2015/07/catching-somebodys-eye-and-attention.html" target="_blank">http://ux4dotcom.blogspot.com/2015/07/catching-somebodys-eye-and-attention.html</a><br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2016/02/catching-somebodys-eye-and-attention.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-6659329445872749823Fri, 29 Jan 2016 16:26:00 +00002018-02-09T05:51:25.529-08:00designSimplicityUCDuser experienceUXUXDSimplicity is not the goal<div dir="ltr" style="text-align: left;" trbidi="on">Where ever you are. Where ever someone is talking about design – very soon someone will bring up the word simplicity. Or someone will say: "This or that has to be simple".&nbsp; Or someone is asking for no touch or low touch design. Or they say, every information has to be just one or two clicks away. But what does '<i>simple</i>' means?<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-8_q9vyTdGDI/VquR-2la9SI/AAAAAAAAB2c/MnOpUGHkA1U/s1600/Simplicity-is-not-the-goal.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://3.bp.blogspot.com/-8_q9vyTdGDI/VquR-2la9SI/AAAAAAAAB2c/MnOpUGHkA1U/s400/Simplicity-is-not-the-goal.jpg" width="400" /></a></div><br /><br />I think we agree that simple stands for easily understood or done; presenting no difficulty to use - "a simple solution" and it stands for plain, basic, or uncomplicated in form, nature, or design; without much decoration or ornamentation. Users can always tell when something is simple, but can rarely articulate why it is simple. Because simplicity is inherently subjective, achieving it is pretty delicate.<br /><br />Regarding the utility and usability better adjective as the following are for sure better …<br /><br /><ul style="text-align: left;"><li>Uncomplicated</li><li>not overwhelming</li><li>not complex</li></ul><br />… but as you can see these are all negative adjectives? The only way to phrase it positive is simple or perhaps logical but the word simple is too fussy and also logical is not clear - as both depend are subjective and hooked on the particular user’s needs – so do you agree if we say that user centered design is the only way to meet this? … to be simple ?<br /><br />And even if we think about simple in the meaning of appearance<br /><br /><ul style="text-align: left;"><li>Elegant</li><li>Trendy</li><li>Modern</li><li>Beauty</li><li>or a number of other near-synonyms</li></ul><br />… but as outlined before, even if this time the adjectives are positive – they do not tell us: What is this simple, elegant, trendy, modern, or beauty - whatever you like to call it is in the eye of the beholder and the product and brand which brand values it has to represent.<br /><br />Whenever interface and product design convey high quality and precision, the users will automatically attribute these characteristics to the entire product, service and provider.<br /><h4 style="text-align: left;"><br />Let me list principles which I see as essential to meet the user’s expectations and user experience.</h4><b>Don't overwhelm your users.</b><br />Focus on the situation, don’t distract your user. And present your user only a few relevant choices at a time which he can understand and where he knows and understand what he can or has to do and that he understand and see that these option take him nearer to his aim.<br /><br /><b>Don’t use jargon or techy or nerd slang.</b><br />Talk to people like they are human. For example, rather than just label a form "phone," how about making the label a bit more personal especially as it is a web accessed touchpoint – tell your user why you need or like to have his phone number. For instance by providing your user the hint: "<i>Enter your phone number so we can get a hold of you on the phone if the worst comes to the worst.</i>”<br /><br /><b>Clarity in visual design is critical for simplicity.</b><br />Users value the reliability and very quickly, so if there isn't a clear visual order or hierarchy, a meaningful iconography (symbolic, iconic, and indexical signs) , people will get confused. <br /><br /><br />Keep in mind, just because something looks simple, doesn't mean it is simple. And just reducing clicks for the reason to shorten click ways, doesn’t mean to make it simple.<br />Simplicity is not the goal it’s just the side effect of good design work.<br /><br /><br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2016/01/simplicity-is-not-goal.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-1497853255830354366Sat, 23 Jan 2016 08:17:00 +00002016-01-23T00:30:39.520-08:00ARAR (augmented reality)augmented realityBMWHUDmotorbikemotorcycleReevuSkullyHead-up displays (HUD) much more than nice features - part 3<div dir="ltr" style="text-align: left;" trbidi="on">HUD visors for motorcycle helmets are still very much in its prototype stage, even that the Skully AR1 (<a href="http://www.skully.com/" target="_blank">http://www.skully.com/</a>), Reevu MSX1 (<a href="http://www.reevu.com/motorsports/view-the-rv-msx1/" target="_blank">http://www.reevu.com/motorsports/view-the-rv-msx1/</a>) are available - they are all just first steps - but as I mentioned in my last <a href="http://ux4dotcom.blogspot.de/2016/01/head-up-displays-hud-much-more-than.html" target="_blank">post </a>- I firmly believe that we have to grow and collect experience with these interfaces.<br /><br />Screenshot of the Visor view<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-t1ZvNv4Gx2w/VqM6FUSB-9I/AAAAAAAAB2E/5Y3xB7e965k/s1600/BMW%2BScreenshot.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="318" src="http://3.bp.blogspot.com/-t1ZvNv4Gx2w/VqM6FUSB-9I/AAAAAAAAB2E/5Y3xB7e965k/s640/BMW%2BScreenshot.PNG" width="640" /></a></div><br /><br /><br />I already mentioned BMW's approach - here is a video by BMW.<br /><br /><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/Vkhp8Z1IloQ" width="640"></iframe> <br />This video gives us an idea what could be possible in the near future. In essence, the HUD helmet integrates your usual dash equipment with smart technology, offering you access to things like your GPS, your mobile phone and a whole host of other functions that you can access, control and observe in front of your very eyes.<br /><br /><h3 style="text-align: left;">Former related articles:</h3><b>Head-up displays (HUD) much more than nice features</b><br />Part 2 ...<br /><b><a href="http://ux4dotcom.blogspot.de/2016/01/head-up-displays-hud-much-more-than.html" target="_blank">http://ux4dotcom.blogspot.de/2016/01/head-up-displays-hud-much-more-than.html</a></b><br />Part 1 ...<br /><a href="http://ux4dotcom.blogspot.de/2014/08/head-up-displays-hud-much-more-than.html" target="_blank">http://ux4dotcom.blogspot.de/2014/08/head-up-displays-hud-much-more-than.html</a><br /><br /><b>AGV Visor goes from dark to clear at the push of a button</b><br /><a href="http://ux4dotcom.blogspot.de/2015/08/agv-visor-go-from-dark-to-clear-at-push.html" target="_blank">http://ux4dotcom.blogspot.de/2015/08/agv-visor-go-from-dark-to-clear-at-push.html</a><br /><br /></div>http://ux4dotcom.blogspot.com/2016/01/head-up-displays-hud-much-more-than_23.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-5653151658795911176Mon, 18 Jan 2016 09:52:00 +00002016-01-18T01:53:56.199-08:00beaconbrick and mortarCustomerdressing roomexperienceFitting RoomHybrisibeaconinnovationretailRFIDSAPshoppingSmartsocial-shoppingInnovative Ideas for Retail - Smart Fitting Room<div dir="ltr" style="text-align: left;" trbidi="on">SAP is well known as a German multinational software corporation that makes enterprise software to manage business operations and customer relations but we do much more. For instance innovative applications for the cloud and retail like the Smart Fitting Room - we develop it together with Hybris which is a subsidiary of SAP.<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-AfKEFzH1qQM/Vpy1CClJCRI/AAAAAAAAB1w/Jg8lY0J9qJ8/s1600/Fitting%2Broom.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="280" src="http://4.bp.blogspot.com/-AfKEFzH1qQM/Vpy1CClJCRI/AAAAAAAAB1w/Jg8lY0J9qJ8/s640/Fitting%2Broom.PNG" width="640" /></a></div><br /><br />Smart Fitting Room is specially designed for fitting rooms at retail stores. It uses RFID technology and a touch screen to improve the customer shopping experience at retail stores.<br /><br />By RFID it detects the clothes’ tags taken by customers into each fitting room. This information is displayed on an UI in the fitting room. This touch screen interface allows the customer to get more information about the product he took in to the fitting room – allows him to ask for another size or color or an additional fitting product without leaving the fitting room, and by recommending complementary products for cross-selling purposes.<br /><br /><h3 style="text-align: left;">Business benefits</h3><br /><ul style="text-align: left;"><li>Improves the customer shopping experience</li><li>Provides recommendations</li><li>Generates information about user interests</li><li>The content and user interface can be remotely updated</li><li>Easy connection and installation</li></ul><br /><br /><h3 style="text-align: left;">User benefits </h3><br /><ul style="text-align: left;"><li>Fun to use</li><li>Convenient</li><li>Increased shopping experience</li></ul><br /><br /><br /><h3 style="text-align: left;">Step into the hybris labs Changing Room:</h3><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/hIDqpRH27oM" width="640"></iframe><br /><h3 style="text-align: left;"></h3><h3 style="text-align: left;"><br />The Smart Fitting Room showcases how the shopping of the future looks like – your customers will love the way of shopping</h3><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/pZh4pa7tcBk" width="640"></iframe> <br /><br />The digital progress continues to influence spending habits as more and more shoppers take their custom online. Social shopping is also rapidly pick up pace, with more than 30% of social network users having made a purchase after coming to a site via social media. With the smart fitting room your friends can take part and accompany you on your shopping tour virtually.<br /><br />According to survey, consumers buy more items more often when provided with a personalized service. And consumers are more likely to shop in places that offer exclusive promotions in-store through Beacons technology which sends data to smartphones via Bluetooth ( check also this article: <a href="http://ux4dotcom.blogspot.de/2015/03/understanding-and-using-ibeacon-ble-and.html" target="_blank">Understanding and Using iBeacon - BLE and IoT </a>&nbsp;).<br /><br /><br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2016/01/innovative-ideas-for-retail-smart.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-569523697206104478Fri, 08 Jan 2016 10:26:00 +00002016-01-22T23:20:47.411-08:00ARaugmented realityBikehudBikesystemsBMWHUDLivemapsmotorbikemotorcycleNuvizReevuSkullyVirtual RealityVRHead-up displays (HUD) much more than nice features - part 2<div dir="ltr" style="text-align: left;" trbidi="on">You may have read my former post or another article about existing “heads-up displays” (HUDs) or upcoming technology for cars or motorcycle helmets, where information is projected onto the windshield or visor as you drive. <br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-0ulHgdidm3Q/Vo-MlGdYx7I/AAAAAAAAB0s/cYWEdIuH3RY/s1600/HUD.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="268" src="http://2.bp.blogspot.com/-0ulHgdidm3Q/Vo-MlGdYx7I/AAAAAAAAB0s/cYWEdIuH3RY/s640/HUD.jpg" width="640" /></a></div><br /><br />Most often these system display speed and other technical information of the vehicle. And also they show you information of communication and messaging systems - in coming calls, emails or social media. Site note from myself at that point - in a car I would be to a certain degree fine with such information but in general when I ride my bike - as time changed and perhaps I got old :-) I love to focus on riding and listening to the sound of my 103 cubic inch HD V-Twin engine ;-) - but back to HUDs ...<br /><br /><br /><br />The scope of possible helpful information is long related to …<br /><br /><b>... vehicle:</b><br /><br /><ul style="text-align: left;"><li>speed</li><li>tire pressure</li><li>oil temperature and levels</li><li>selected gear</li><li>and fuel level</li><li>and other dashboard components</li></ul><br /><br /><b>...&nbsp;</b><b>trip:</b><br /><br /><ul style="text-align: left;"><li>navigational assistance</li><li>legal speed limit</li><li>traffic conditions</li><li>road construction sites</li></ul><br /><br /><b>... safty:</b><br /><br /><ul style="text-align: left;"><li>lane change alerts</li><li>distance alert</li><li>environment and weather data</li></ul><br /><b><br /></b><b>...&nbsp;</b><b>communication:</b><br /><br /><ul style="text-align: left;"><li>incoming calls and making calls</li><li>email notifications</li><li>social media</li></ul><br /><br /><br />Often these systems are aimed to display multiple data - most of the systems for for motorcycle helmet’s visors provide rear view options - and exactly at this point I am not sure whether it’s needed. Several benefits are offered by this technology, which are expected to drive the growth of the head-up display market in the future and has already started and is growing fast. But the more I think about head up displays the more I see visual information and visual noice and distraction by this kind of interfaces. Several researchs by AAA, the American Automobile Association, the ADAC the analogue in Germany<br /><br /><br />Research warning that HUDs may result in too much distraction for drivers and a subsequent loss of adequate concentration at times of crisis. <br /><br />I firmly believe that we as individuals and from generation to generation we grow with our abilities and challenges. And if I as a motorcyclist would get information about for instance heavy rain in a certain district by my navigation system it would be a great thing.<br /><br />I really think that HUDs will make our roads a little bit safer by keeping drivers from fumbling with their smartphones while driving.<br />Or motorcyclist even having to look down at their often small and complex instruments and small mirrors. With the projected image on their visor the rider / driver is able to keep his eyes on the road.<br /><br />What is given is that whether we talk about VA (virtual reality) or hands-free technologies they affect the cognitive part of our brains. Every data, every interaction especially if it comes out of nowhere increase a driver’s cognitive workload - asks for attention - needs to take into context … and and and<br /><br /><br />The challenge for HUD technology is to display information onto the driver’s field of view without creating a distraction - I am very very curious where we will heading to.<br /><br /><h3 style="text-align: left;"><br />Resources:&nbsp;</h3><br /><b>BMW </b>presents concepts for motorcycle laser light and helmet with head-up display. Innovative technologies for increased motorcycle safety: <a href="https://www.press.bmwgroup.com/global/pressDetail.html?title=bmw-motorrad-presents-concepts-for-motorcycle-laser-light-and-helmet-with-head-up-display-innovative&amp;outputChannelId=6&amp;id=T0247812EN&amp;left_menu_item=node__4100" target="_blank">Press Release Jan 2016</a><br /><br /><br /><b>Skully </b>and its video gives a great idea what is possible:<br /><br /><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/b7AYfq9uIY8" width="640"></iframe><br /><br /><br /><b>Livemaps</b> offers an unique hi-tech motorbike helmet with built-in navigation system and voice controlled interface.<br /><a href="https://livemap.info/">https://livemap.info/</a><br /><br /><br /><b>Nuviz </b>says that they offer a HUD for any motorcycle helmet <br /><a href="http://www.ridenuviz.com/#intro" target="_blank">http://www.ridenuviz.com/#intro</a><br /><br /><br />Bikesystems offers <b>BIKEHUD </b>- it is integrated into the helmet and motorcycle of choice: <a href="http://www.bike-hud.com/" target="_blank">http://www.bike-hud.com/</a><br /><br /><br />Or take a look at the <b>Reevu’s Rear View Mirror </b><br /><a href="http://www.reevu.com/motorsports/fully-movable-adjustable-optic-part/" target="_blank">http://www.reevu.com/motorsports/fully-movable-adjustable-optic-part/</a><br /><br /><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/VYFla-d1lKA" width="640"></iframe><br /><br /><br /><br /><br /><br /><h3 style="text-align: left;">Former related articles:</h3><b>AGV Visor goes from dark to clear at the push of a button</b><br /><a href="http://ux4dotcom.blogspot.de/2015/08/agv-visor-go-from-dark-to-clear-at-push.html" target="_blank">http://ux4dotcom.blogspot.de/2015/08/agv-visor-go-from-dark-to-clear-at-push.html</a><br /><b><br /></b><b>Head-up displays (HUD) much more than nice feature</b><br /><a href="http://ux4dotcom.blogspot.de/2014/08/head-up-displays-hud-much-more-than.html" target="_blank">http://ux4dotcom.blogspot.de/2014/08/head-up-displays-hud-much-more-than.html</a><br /><br /><br /><br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2016/01/head-up-displays-hud-much-more-than.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-2841156468305021461Thu, 07 Jan 2016 08:51:00 +00002016-01-07T01:00:13.118-08:00Alternative and Online Dispute Resolution (ADR/ODR) - New EU rules up from 2016<div dir="ltr" style="text-align: left;" trbidi="on">Up from January 9th 2016, all retailers in the European Union need to prominently state that customers can exercise new dispute resolution rights.<br /><br /><a href="http://4.bp.blogspot.com/-e2GReIbI7Dk/Vo4m7hRBAFI/AAAAAAAAB0c/VXsFh74JxQM/s1600/European-Commission-Logo.jpg" imageanchor="1"><img border="0" height="96" src="http://4.bp.blogspot.com/-e2GReIbI7Dk/Vo4m7hRBAFI/AAAAAAAAB0c/VXsFh74JxQM/s320/European-Commission-Logo.jpg" width="320" /></a><br /><br />Retailers have to provide a link to the EU website explaining these rights, and state whether the store opts in or opts out of the EU scheme. But currently this page do not exist ;-)<br />The ODR platform will be operational on 9 January 2016 and made accessible in stages. It will become accessible to consumers and traders on 15 February 2015 under: <a href="http://ec.europa.eu/odr" target="_blank">http://ec.europa.eu/odr</a><br /><br /><br /><b>A few back ground infornation about ADR and ODR</b><br />In case a customer has a problem with a retailer regarding a product or service they can clear it up through an alternative dispute resolution (ADR) or online dispute resolution (ODR) procedure.<br /><br />Retailers are able to specify which ADR provider(s) they want to use, but an ADR clause can’t be binding for consumers. ADR can be either mandatory or voluntary, but in countries where it’s mandatory for retailers, the consumer will likely be able to contact the national body to resolve disputes.<br /><br />Important to know is that consumers must first contact the retailer to try to resolve the problem before they raise a complaint with an ADR provider. Also, ADR procedures may cost consumers money, but they should be as inexpensive as possible.<br /><br />ADR - Alternative Dispute Resolution<br /><a href="http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2013:165:0063:0079:EN:PDF" target="_blank">Directive on consumer ADR (ADR Directive) PDF</a><br /><br />ODR - Online Dispute Resolution<br /><a href="http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2013:165:0001:0012:EN:PDF" target="_blank">Regulation on consumer ODR (ODR Regulation)pdf</a></div>http://ux4dotcom.blogspot.com/2016/01/alternative-and-online-dispute.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-2868593833202052814Thu, 05 Nov 2015 15:57:00 +00002015-11-06T02:43:40.524-08:00GUIParallax effectParallax scrollinguser experienceUXUX considerations about Parallax scrolling - Part 2<div dir="ltr" style="text-align: left;" trbidi="on">Parallax scrolling has been used for animation since decades and in video gaming also already a long time. The use of parallax techniques for web design is also not new and has a gaining popularity.<br />Parallax scrolling is still a great technique in web design, but which can backfire if overused.<br /><br />Brief explanation what does Parallax Scrolling mean?<br />Parallax scrolling is a scrolling effect when background images move more slowly than images in the foreground, creating the illusion of depth and immersion.<br /><br />Please find <b>4 great examples</b> which used parallax scrolling very well - as I think:<br />I already wrote about&nbsp;<a href="http://ux4dotcom.blogspot.com/2013/08/ux-considerations-about-parallax_12.html" target="_blank">ux4dotcom.blogspot.com/2013/08/ux-considerations-about-parallax_12.html</a><br /><div><br /></div><br /><h3 style="text-align: left;">Piaget</h3><a href="http://www.piaget.com/watches/900p" target="_blank">http://www.piaget.com/watches/900p</a><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-cQjlDi7Wwfw/Vjt7weQPCGI/AAAAAAAABy0/KXnuVKQD7zY/s1600/Piaget%2B-%2BCapture.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="312" src="http://3.bp.blogspot.com/-cQjlDi7Wwfw/Vjt7weQPCGI/AAAAAAAABy0/KXnuVKQD7zY/s640/Piaget%2B-%2BCapture.PNG" width="640" /></a></div><br /><br /><h3 style="text-align: left;">Le Mugs</h3><a href="http://le-mugs.com/" target="_blank">http://le-mugs.com/</a><br /><br /><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-trzsogajf9U/Vjt7v3q6hSI/AAAAAAAAByw/HTx0Zwc7Cdo/s1600/Le%2BMugs%2B-%2BCapture.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="314" src="http://2.bp.blogspot.com/-trzsogajf9U/Vjt7v3q6hSI/AAAAAAAAByw/HTx0Zwc7Cdo/s640/Le%2BMugs%2B-%2BCapture.PNG" width="640" /></a></div><br /><br /><br /><br /><br />It doesn't need much to make good use of&nbsp;parallax&nbsp;scrolling effects ...<br /><br /><h3 style="text-align: left;">Eginstill</h3><a href="http://www.eginstill.com/" target="_blank">http://www.eginstill.com/</a><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-_pGVW82ocXo/Vjt7v-Gx-sI/AAAAAAAABys/9PddRPnevgM/s1600/Eginstill%2B-%2BCapture.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="312" src="http://3.bp.blogspot.com/-_pGVW82ocXo/Vjt7v-Gx-sI/AAAAAAAABys/9PddRPnevgM/s640/Eginstill%2B-%2BCapture.PNG" width="640" /></a></div><br /><br /><h3 style="text-align: left;">Fixed Group</h3><a href="http://www.fixedgroup.com/" target="_blank">http://www.fixedgroup.com/</a><br /><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-dB5Q_lRx8bs/Vjt7vp2YtOI/AAAAAAAAByo/ftVXyOk1rgQ/s1600/Fixed%2BGroup%2B-%2BCapture.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="312" src="http://2.bp.blogspot.com/-dB5Q_lRx8bs/Vjt7vp2YtOI/AAAAAAAAByo/ftVXyOk1rgQ/s640/Fixed%2BGroup%2B-%2BCapture.PNG" width="640" /></a></div><br /><br /><br /><br /><br />as I mentioned before I already wrote about&nbsp;<a href="http://ux4dotcom.blogspot.com/2013/08/ux-considerations-about-parallax_12.html" target="_blank">ux4dotcom.blogspot.com/2013/08/ux-considerations-about-parallax_12.html</a>&nbsp;and you will find further great examples there.<br /><br /><br /><br /><br /><div><br /></div><br /><br /><br /><br /><br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2015/11/ux-considerations-about-parallax.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-2429130248719569094Thu, 17 Sep 2015 12:27:00 +00002015-09-17T09:20:57.951-07:00Alignment ProximityblindnesscolorContrastdesignerGridRepetition..... 4 traditional design rules<div dir="ltr" style="text-align: left;" trbidi="on">These four design rules ...<br /><br /><ol style="text-align: left;"><li><b>Contrast</b></li><li><b>Repetition</b></li><li><b>Grid &amp; Alignment</b></li><li><b>Proximity</b></li></ol><br />... have been and are standard knowledge for architecture and design for decades and surprise - surprise - they apply also for digital design.<br /><br />I know or better I expect that already at that point one or two readers’ hackles get up - and you think hey come on I am a designer I will be free and do not need rules and guidance.<br />Perhaps it might be helpful for you that I often mention at this point ‘The Code is more what you call guidelines, than actual rules … !’ But I firmly believe that it’s important to learn the rules.<br />Because&nbsp;then you can<br /><b>a) deal and design better than others</b><br />and&nbsp;you know<br /><b>b) which rules you might break </b>(if you have a good reason for it).<br /><br /><h2 style="text-align: left;">1. Contrast</h2>A difference in lightness, brightness and / or hue between two colours that makes them more or less distinguishable.<br />Using and finding a good color contrast is actually very important not just for the accessibility reasons and design reasons. More people than most think are either color blind or much more often color deficient. by the way Color blindness is more prevalent among males than females, perhaps that might be reason why so many men wear such ‘unique’ color combinations.But also for every other person who watch your design ensure that your color contrast is adjusted accordingly provides added responsiveness and accessibility. Testing your website color contrast is a good practice and quite easy. There are several tools on the web - like this one by <a href="http://snook.ca/technical/colour_contrast/colour.html#fg=000000,bg=DDDDDD" target="_blank">Jonathan Snook &nbsp;- snook.ca</a> &nbsp; <br /><br /><h4 style="text-align: left;">But there is a mathematical formula which tells you whether the contrast is sufficient or not..</h4>Two colors provide good color visibility if the brightness difference and the color difference between the two colors are greater than a set range.<br /><br /><b>Brightness Difference: ( &gt; 125)</b><br /><br />Color brightness is determined by the following formula:<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-gkX0UGBOb5w/VfqtxXdmn-I/AAAAAAAABwc/UP-N71HtWDw/s1600/color%2Bblindness%2Bdifference%2BRGB%2BJIQ%2Bvalue.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="190" src="http://3.bp.blogspot.com/-gkX0UGBOb5w/VfqtxXdmn-I/AAAAAAAABwc/UP-N71HtWDw/s640/color%2Bblindness%2Bdifference%2BRGB%2BJIQ%2Bvalue.PNG" width="640" /></a></div><br /><b>The difference between &nbsp; &nbsp;1st YIQ value &nbsp; and &nbsp; &nbsp; 2nd YIQ value &nbsp; &nbsp; should be more than &nbsp; 125.</b><br /><br />Note: This algorithm is taken from a formula for converting RGB values to YIQ values. This brightness value gives a perceived brightness for a color. YIQ -&nbsp;The Y component represents the luma information, and is the only component used by black-and-white television receivers. I and Q represent the chrominance information.&nbsp;YIQ is the color space used by the NTSC color TV system, employed mainly in North and Central America, and Japan.<br /><br /><b>Colour Difference: ( &gt; 500)</b><br /><br />Color difference is determined by the following formula:<br />(maximum (Red value 1, Red value 2) - minimum (Red value 1, Red value 2)) + (maximum (Green value 1, Green value 2) - minimum (Green value 1, Green value 2)) + (maximum (Blue value 1, Blue value 2) - minimum (Blue value 1, Blue value 2))<br /><br /><h2 style="text-align: left;">2. Repetition</h2>Repetition shows up in designs as repeated elements that appear throughout the interface. Elements that can be repeated with effectiveness are more or less every visual element:<br /><br /><ul style="text-align: left;"><li>colors</li><li>fonts</li><li>typography</li><li>shapes</li><li>lines</li><li>backgrounds</li><li>textures</li><li>white space</li><li>icon</li><li>iconography</li><li>graphics</li><li>images</li><li>spatial relationships</li><li>etc.</li></ul><br />Repetition is a common part of nature and learning.Repetition gives your viewer a sense of site recognition and consistency. Using repeated elements, mainly main design element and also others the same, similar or slidely variant across all pages adds a repetitive continuity that enhances the flow of the website. Flow is created by the rhythm of elements as they appears in the design and throughout the site. Repeated use of elements, which have a common attribute, create a pleasing visual pattern, and slight variations to a simple repetition will enhance the visitor's curiosity and attention.<br /><br /><h2 style="text-align: left;">3. Grid and Alignment</h2>A proper grid and alignment in your designs will make them visually more appealing and will also make it easier for users to scan.<br /><br />All of the elements in your design will have to be aligned in some way, whether this is just plain text, icons, images and interaction elements Grids will help you solving alignment issues or decisions in your design, but what we need to focus on here is how the different elements, groups of elements or particular modules in your design work together. A good grid and alignment leads us to make conscious decisions about where elements are placed and how they interact with each other. Creating good alignment bridges the visual gap between every element in your design, helping us to create relationships between the elements that we have.<br />The primary consideration for making design alignment decisions should include analysis of typical user interaction patterns, including eye tracking testing. One of the oldest and well known study shows that most viewers follow an "F" shaped pattern while scanning desktop interfaces at its mainly the same on smaller screens the smaller the screen gets the less we see this F shape.http://www.usability.gov/get-involved/blog/2010/03/eyetracking.html If you never ever developed a grid here is a great tool by Rasmus Schultz - it focus less on a PSD - but I am sure it will be helpful for a lot of young designers - <a href="http://grid.mindplay.dk/#[[0,0,0,0,0,0,0],['Verdana','','','','','',''],[0,0,0,0,0,0,0],[0,0,0,0,0,0,0],[1,2,2,2,2,2,2],[10,16,16,16,16,16,16],[0,0,0,0,0,0,0],[0,0,0,0,0,0,0],[6,12,16,22,872],{},[0,1]]" target="_blank">Grid Designer by Rasmus Schultz</a><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-j304Sh7q22A/VfqxoP_ZAoI/AAAAAAAABwo/j6XNX1YRhwQ/s1600/grid%2Bdesign%2Bpage%2Blayout.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="306" src="http://2.bp.blogspot.com/-j304Sh7q22A/VfqxoP_ZAoI/AAAAAAAABwo/j6XNX1YRhwQ/s640/grid%2Bdesign%2Bpage%2Blayout.PNG" width="640" /></a></div><br /><h2 style="text-align: left;">4. Proximity</h2>Proximity states that elements that are close together are perceived to be more related than elements that are further apart. <br /><br /><b>Relationship</b><br />Proximity in design or architecture means that comparable or associated elements should be gathered together, while those that are unrelated or different should be separated. The physical closeness and let's call it neighbourhood between elements create a level of emphasis.<br />An ancillary effect and side benefit of following the proximity design idea is that it brings along other factors such as isolation, similarity, eye movement and direction, continuance, and persistence of vision.<br /><br /><b>White space</b><br />White spaces, also named often negative spaces, even it has a different color, are the areas and parts of the page which left free. White space works often much better to separate and order content elements than lines or borders. A great side effect by working with white space is you get a clean design which also looks valuable and unobtrusive. Often I hear from clients that this is just lost space – you do not lost space you win clarity. By not cramming a page full of text, images and border elements you do not be at risk of looking crammed, crowded and distracting.<br /><br /><h2 style="text-align: left;">Conclusion</h2>Paying attention to the contrast, repetition, grid and alignment, and proximity - these principles help you to organize content elements utilizing space, order, size, relationships, color, and effective use of white space and sectioning – especially if we talk about typographic elements – here I see most often mistakes and gaps. If you do not pay attention to these even the easiest text and lists becomes very hard to read, consume and to understand.<br /><br />I follow three simple rules in my live and job:<br /><b>Do the right thing, do the best you can, and always show people you care.</b><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2015/09/4-traditional-design-rules.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-1410318177389232435Wed, 16 Sep 2015 06:50:00 +00002017-06-12T00:35:26.806-07:00artbehaviorbehaviourdesignFitt'sGestalt principlesHick’sHierarchyLawnavigationout of touchthumbtouchscreenuser experienceutilityVisualWhite spaceBasics for designers<div dir="ltr" style="text-align: left;" trbidi="on">ART asks and inspires - DESIGN answers and motivates<br />Asking and inspiring vs answering and motivating is for my point of view the difference of art and design.<br />And it’s again and again the thing I have to tell upcoming designers or often experienced one. Yes as designer we have the freedom to do many things – to go various ways – but we have a clear aim: “helping people”.<br /><br />To help someone you have to be understandable and meaningful. Understandability and meaningfulness is possibly the most important issue to be considered while judging the goodness of a design. And if we talk about design I am talking about visual appearance and content.<br /><br />On the one hand beauty is subjective, and that makes our world so diverse. On the other hand it follows rules which we all learned as we grow up. To design something there are some rules and guidance we have to have in mind and should stick to. Yes for sure you can break rules and often it’s good and useful to do it but you should know what you break and have a reason for it.<br /><br />I am damn sure that you heard of ‘Gestalt Theory’ or the quote<br /><blockquote class="tr_bq"><b>“The whole is other than the sum of the parts.” By Kurt Koffka,&nbsp;</b></blockquote>during your school years and if you studied design or as I am architecture.<br /><br /><br /><h3 style="text-align: left;">Gestalt principles</h3>Gestalt principles describe how everyone visually perceives our world and what we see and that’s why these theory is sitting at the foundation of everything we design.<br /><br />I will not rephrase it you can either visit Wiki: <a href="https://en.wikipedia.org/wiki/Gestalt_psychology" target="_blank">https://en.wikipedia.org/wiki/Gestalt_psychology</a><br /><br />Or which I like much more the series of Andy Rutledge.<br /><br /><ul style="text-align: left;"><li><a href="http://www.andyrutledge.com/gestalt-principles-1-figure-ground-relationship.php" target="_blank">Gestalt Principles of Perception 1: Figure Ground Relationships</a>&nbsp;</li><li><a href="http://www.andyrutledge.com/gestalt-principles-2-similarity.php" target="_blank">Gestalt Principles of Perception 2: Similarity</a></li><li><a href="http://www.andyrutledge.com/gestalt-principles-3.php" target="_blank">Gestalt Principles of Perception 3: Proximity, Uniform Connectedness, and Good Continuation</a>&nbsp;</li><li><a href="http://www.andyrutledge.com/common-fate.php" target="_blank">Gestalt Principles of Perception 4: Common Fate&nbsp;</a></li><li><a href="http://www.andyrutledge.com/closure.php" target="_blank">Gestalt Principles of Perception 5: Closure</a></li></ul><br /><br /><h3 style="text-align: left;">Visual Hierarchy</h3>Visual hierarchy is one of the most important principles behind good design and it’s the order in which the viewer perceives what he sees.<br /><br />Whatever we design there are always certain parts which are either from the provider have more importance and on the other hand from the experience and expectation of the viewer. If we talk about retail e.g. the calls to action and value proposition have the first and highest importance for the vendor. The value proposition might be also on number one for the customer but for sure on number one are the product attributes and in best case only the attributes which are of interest for the particular customer. And here you see you have to understand the provider and his aims but you will not design in a good way if you don’t understand the users’ needs and expectations.<br /><br />You see to rank elements in your design you need the business objectives and the of the target persons. If you don’t have a specific objectives and purpose, you can’t know what to prioritize how.<br /><br /><br /><h3 style="text-align: left;">White space</h3>White spaces, also named often negative spaces, even it has a different color, are the areas and parts of the page which left free. White space works often much better to separate and order content elements than lines or borders. A great side effect by working with white space is you get a clean design which also looks valuable and unobtrusive. Often I hear from clients that this is just lost space – you do not lost space you win clarity. By not cramming a page full of text, images and border elements you do not be at risk of looking crammed, crowded and distracting.<br /><br /><br /><h3 style="text-align: left;">Hick’s Law</h3>Hick’s law essentially states that the time it takes to make a decision increases as the number of alternatives increase . For example to find a link in a navigation menu and scanning is required. But reducing Hick’s Law just to navigation would be a misunderstanding. When we apply ideas such as Hick’s Law beyond the narrow scope of navigation, we start to see the power of removing distractions for our viewers. Slimming content and interactions down to a small number of clear options will lead to a smart easy to use interface.<br /><br /><br /><h3 style="text-align: left;">Fitt’s Law</h3>Fitts's law is an idea of human movement primarily used in human–computer interaction and ergonomics. This scientific law predicts that the time required to rapidly move to a target area is a function of the ratio between the distance to the target and the width of the target.<br /><br />It might sounds like the bigger an element and the closer it is to us in real live or to the mouse on a desktop or touch areas on a mobile device …<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-DIooq3UtgeU/VfkQRFSEvmI/AAAAAAAABwE/_mSL7Rod8To/s1600/touch%2Barea%2Bzone%2Bsmartphone%2Btablet%2Bphablet%2Btablet%2B1.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="324" src="https://3.bp.blogspot.com/-DIooq3UtgeU/VfkQRFSEvmI/AAAAAAAABwE/_mSL7Rod8To/s640/touch%2Barea%2Bzone%2Bsmartphone%2Btablet%2Bphablet%2Btablet%2B1.PNG" width="640" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-CYs1E4VmYhE/VfkQUFIjLnI/AAAAAAAABwM/5QaW6HZPfmE/s1600/touch%2Barea%2Bzone%2Bsmartphone%2Btablet%2Bphablet%2Btablet%2B2.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="544" src="https://4.bp.blogspot.com/-CYs1E4VmYhE/VfkQUFIjLnI/AAAAAAAABwM/5QaW6HZPfmE/s640/touch%2Barea%2Bzone%2Bsmartphone%2Btablet%2Bphablet%2Btablet%2B2.PNG" width="640" /></a></div><br />… , the easier it is to use it - that is only right to a certain extent. <br /><br />A button that takes up half the screen is not a good idea, and we don’t need a mathematical study to know this. First of all the size of a button should be proportional to its expected frequency of use and its importance as mentioned before.<br /><br /><br /><h3 style="text-align: left;">Conclusion</h3>As you so you have freedom in design but not all the freedom which you have in art.<br /><br />You should design for the viewer, your user and provider in mind. Using these web design principles you can get to aesthetically and economically rewarding design and interfaces.<br /><br /><br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2015/09/art-asks-and-inspires-design-answers.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-2864725001579820900Sat, 12 Sep 2015 17:12:00 +00002015-09-15T23:52:51.255-07:00AndroidBlackberryCurbFlywheelGettGetTaxiHailoiPhoneLyftmobilepaymentPhoneride-sharingSidecarsmartphoneuberWindowHailing a cab nowadays<div dir="ltr" style="text-align: left;" trbidi="on">World is changing also when we observe how people hail a cab. Nowadays it runs different to signal to a taxi that you want to be picked up or how you arrange a pickup.<br />Every city has its own traditional cab companies and these cabs are an essential part of our life. Whether you need a lift in your own city or if you’re somewhere else for private or business reasons there is always the question is a cab available and when and how much will it cost. But while cabs still have an important part to play in life,&nbsp;the old fashioned way&nbsp;for hailing them don’t.<br />And I am sure either you heard of Uber or you used already Uber. But Uber is not the only one who allows you to call a car to your location using an app on your smartphone.<br />And regarding mobile payment - most apps charge the ride directly to your credit card. I think it’s smart and up-to-date that you do not have to have cash with you or swipe your credit card when you are in a hurry to get out.<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-zKyG5KpfiFQ/UgzMhzN9EvI/AAAAAAAAA4I/O46AbzR1mrY/s1600/background_quote.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="164" src="http://4.bp.blogspot.com/-zKyG5KpfiFQ/UgzMhzN9EvI/AAAAAAAAA4I/O46AbzR1mrY/s640/background_quote.png" width="640" /></a></div><br /><h3 style="text-align: left;">Uber &nbsp;- &nbsp;<span style="font-weight: normal;"><a href="https://www.uber.com/" target="_blank">https://www.uber.com/</a></span></h3><div style="text-align: left;">Uber is for sure one of the larger and best known ride-sharing companies. By Uber you can hail from a regular taxi to a luxury town car - I outlined the categories / services below. And by the way tips are automatically included at Uber. On the one hand I like it &nbsp;I am often not sure who high a tip should be in different countries - on the other hand if I am not happy with the ride I can't show it. The tip and the ride is by default charged to your credit card.</div><br /><b>Uber offers different services:</b><br /><ul style="text-align: left;"><li>UberPool pairs you with another rider headed the same way and allows you divide the cost. These cars are often quite small. Each person is only allowed to bring one other rider with them. Keep in mind as as the cars are regularly quite small if you and the other guest bring another guest, it will get tight especially if you have shopping bags with you or the other one.</li><li>Uber X are the same personal cars as before but no other rider. As before these perhaps small cars can typically handle four riders. An Uber XL option can take up to six riders if you’re traveling with a larger group or with a lot of luggage.</li><li>Taxi sends you a traditional taxi to your door.</li><li>Black Car might be you choice if you for instance like to entertain a business client. A little more expensive than Uber X, the service sends a town car to your doorstep. Black car offers also an SUV option if you’re traveling with family, or friends or one or more riders are depending on walkers or wheelchairs.</li></ul><br /><b>Uber operates in:</b><br /><ul style="text-align: left;"><li>about 220 cities worldwide mainly in the US</li></ul><br /><b>Side note:</b> Uber increased its prices. An icon at vehicle type indicates that a certain car is more expensive than normal.<br /><br /><b>Platform support - Application runs on</b><br /><ul style="text-align: left;"><li>iPhone</li><li>Android</li><li>Window Phone</li></ul><br /><br /><br /><h3 style="text-align: left;">Lyft &nbsp; - &nbsp;&nbsp;<a href="https://www.lyft.com/" style="font-weight: normal;" target="_blank">https://www.lyft.com/</a></h3>Lyft is a Bay Area based ridesharing company. Lyft’s drivers use their personal cars, grilles pimped out by a pink handlebar moustache. What I like as a biker that the driver often offers a fist bump as a greeting.<br /><br /><b>Lyft operates&nbsp;in:</b><br /><ul style="text-align: left;"><li>Lyft offers different services:</li><li>Lyft Plus (fancy SUV version),</li><li>Lyft Line (carpooling version)</li><li>Lyft for Work (commuting version)</li></ul><br /><b>Lyft operates in:</b><br /><ul style="text-align: left;"><li>about 60 cities in the US. In some cities, like New York, Lyft's functions are very similarly to Uber.</li></ul><br /><br /><b>Platform support - Application runs on</b><br /><ul style="text-align: left;"><li>iPhone</li><li>Android</li></ul><br /><br /><br /><h3 style="text-align: left;">Sidecar &nbsp; &nbsp;- &nbsp;&nbsp;<span style="font-weight: normal;"><a href="https://www.side.cr/" target="_blank">https://www.side.cr/</a></span></h3>Sidecar also based in the Bay Area, promises the “lowest prices on the road. Unlike other services that rack up a fare as you go, Sidecar asks riders to enter their destination and offers a selection of pre-set prices, along with ETAs (ETA = estimated time of arrival), which the rider can choose from. <br />Sidecar offers also shared rides - carpooling option as Uber Pool and Lyft Line.<br /><br /><b>Sidecar operates in;</b><br /><br /><ul style="text-align: left;"><li>29 states of the US mainly in 11 cities of California, and e.g Atlanta, Chicago, Denver, New York</li></ul><br /><br /><b>Platform support - Application runs on</b><br /><br /><ul style="text-align: left;"><li>iPhone</li><li>Android</li><li>Window Phone</li></ul><br /><hr /><br /><br />Taxi companies are using apps to re-disrupt the disruptors. <br /><br /><h3 style="text-align: left;">Flywheel &nbsp; - &nbsp;&nbsp;<span style="font-weight: normal;"><a href="http://flywheel.com/" target="_blank">http://flywheel.com/</a></span></h3>Flywheel allows users to order a taxi on-demand and have payments made automatically through the app. The ride likely won’t be as fancy as an Uber black car or as cheap as an UberX, but they are not surprisingly expensive. Flywheel is working on offers which allows scheduled rides to airports, and other places where ridesharing companies are naturally unwelcome. Flywheel operates currently in San Francisco and Bay Area, Seattle, San Diego, Los Angeles, Portland, Sacramento <br /><br /><b>Platform support - Application runs on</b><br /><br /><ul style="text-align: left;"><li>iPhone</li><li>Android</li><li>Window Phone</li></ul><br /><br /><br /><h3 style="text-align: left;">Curb &nbsp; &nbsp;- &nbsp;&nbsp;<span style="font-weight: normal;"><a href="http://gocurb.com/" target="_blank">http://gocurb.com/</a></span></h3>Curb enlarged the focus of the former company (Taxi Magic) beyond providing licensed taxis on-demand to include more extraordinary cars-for-hire (like Uber black cars) in some of the 60 markets where they was already working with fleets as long they were known as Taxi Magic. Unlike especially the ridesharing companies, Curb’s riders have the option of paying with cash rather than through the app, even I prefer a mobile payment system, but I am sure there are others who prefer cash. The refreshed company is also working on launching pre-scheduled rides, to the airport and beyond.<br /><br /><b>Platform support - Application runs on</b><br /><br /><ul style="text-align: left;"><li>iPhone</li><li>Android</li></ul><br /><br /><br /><h3 style="text-align: left;">Hailo &nbsp; - &nbsp;&nbsp;<span style="font-weight: normal;"><a href="https://www.hailoapp.com/" target="_blank">https://www.hailoapp.com/</a></span></h3>Hailo is another service that works with licensed cabs. Hailo allows riders to pay for the lift in a street-hailed taxi through the app.<br />Hailo is focused on the European market – London, Manchester, Liverpool, Leeds, Ireland, Madrid, Barcelona, Singapore, Tokyo, and Osaka – they mentioned to expend to the US. <br /><br /><b>Platform support - Application runs on</b><br /><br /><ul style="text-align: left;"><li>iPhone</li><li>Android</li></ul><br /><br /><br /><br /><h3 style="text-align: left;">Gett / GetTaxi &nbsp; - &nbsp;&nbsp;<span style="font-weight: normal;"><a href="http://gett.com/" target="_blank">http://gett.com/</a></span></h3>Gett, also known as GetTaxi, is Europe's largest on-demand car service company by revenues.<br />Gett operates in more than 52 cities, including New York City, London, Moscow and 13 cities in Israel – I am sorry that I couldn’t found a complete list.<br /><br /><b>Platform support - Application runs on</b><br /><br /><ul style="text-align: left;"><li>iPhone</li><li>Android</li><li>BlackBerry</li></ul><br /><br /><br /><br /><br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2015/09/hailing-cab-nowadays.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-4623211287429182005Fri, 11 Sep 2015 10:00:00 +00002018-01-17T01:51:26.720-08:00ClientelingCommerceCRMCross Channelcustomer relation managementcustomizationcustomizingCXe-commercehistoryMulti ChannelOmni ChannelRelationretailSingle ChanneltimelineusabilityUXOmni Channel Commerce - Single via Multi through to Omni Channel Commerce<div dir="ltr" style="text-align: left;" trbidi="on">Running retail, commerce, a sales business today is not really different now than it ever has been. First you have to meet two basic requirements offers which consumers, customer and users need and want and the ability to meet their expectations.<br />But what has changed and is challenging today is the second point “meeting customer expectations” – Customers expecting more ...<br />... more customized in a variety of ways<br />... more often - really 24/7<br /><br />The reason for this wildfire-of-expectations is that transactions and communication is omnipresent. The growth of touch-points provides customers the ability to reach out to retailers any time, any place, anywhere and through any device. Today's consumers split and bundle their online and offline lives at will, through whatever touchpoint is suitable in the particular moment and the consumer prefers.<br />They use their mobile devices to discover brands &amp; products and social networks to share their experiences and to get advices from friends or colleagues.<br />The power of networks permeates everything, because it's how we live and work today.<br />Let me explain it by an example. Imagine that you are at a railway station and you notice an advertisement for a pair of shoes. You are in a hurry but there is something that grabs your attention, and you stop. You imagine yourself wearing these shoes with your favorite trousers on the next party and you smile. <br />At this point the story can go various ways, you could walk on and the shoes will fight for recognition with the other thousand things you'll see that day. Or you might take a picture with your phone in order to google the shoes on your own later or you use an app on your device – e.g. an app to scan a barcode or QR code and you might redirected to a mobile-optimized web site. You can see that the shoes are on stock – but will the y really fit? The party will be next weekend. If now the site tells you that these shoes are available in a local store next to you you will smile again. Pretty soon you are on your way to the nearby store to try on the shoes which reserved or bought online using your mobile. <br /><br />The good news doesn't stop there,<br />Your customer journey was without hurdles and so you might share your great experience.<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-NfqjRPkF62w/VLkQSdXS4rI/AAAAAAAABjs/KkRe8w9XHiI/s1600/Omni-Channel---Multi-Channel---Overview.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="228" src="https://2.bp.blogspot.com/-NfqjRPkF62w/VLkQSdXS4rI/AAAAAAAABjs/KkRe8w9XHiI/s1600/Omni-Channel---Multi-Channel---Overview.jpg" width="640" /></a></div><br /><br />We live in 2015 - It's all about Omni Channel Commerce, meeting customer expectations, anytime, anywhere.<br /><br /><br /><br /><br /><hr /><br /><br /><br /><h3><b>You might also be interested in these articles...</b></h3><br /><br /><b>Converting the online experience into offline</b><br /><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-xsHzlDhlIp8/VLkgj0Bhx8I/AAAAAAAABj8/xTII2Z6bINc/s1600/Capture_Shopping%2Bin-store%2B-%2Bbut%2Bwanting%2Bmore.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://1.bp.blogspot.com/-xsHzlDhlIp8/VLkgj0Bhx8I/AAAAAAAABj8/xTII2Z6bINc/s1600/Capture_Shopping%2Bin-store%2B-%2Bbut%2Bwanting%2Bmore.jpg" width="170" /></a></div><br /><br /><a href="http://ux4dotcom.blogspot.de/2014/08/converting-online-experience-into.html" target="_blank">http://ux4dotcom.blogspot.de/2014/08/converting-online-experience-into.html</a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><b>Clienteling - with an example of Burberry</b><br /><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-u13bT9inQKM/U_xsX9mZpSI/AAAAAAAABdA/6bETSRH1lHs/s1600/Burberry%2Bscreenshot%2Bcapture%2Bclienteling.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="137" src="https://3.bp.blogspot.com/-u13bT9inQKM/U_xsX9mZpSI/AAAAAAAABdA/6bETSRH1lHs/s1600/Burberry%2Bscreenshot%2Bcapture%2Bclienteling.JPG" width="200" /></a></div><br /><br /><a href="http://ux4dotcom.blogspot.de/2014/07/clienteling.html" target="_blank">http://ux4dotcom.blogspot.de/2014/07/clienteling.html</a><br /><br /><br /><br /><br /><br /><br /><br /><b>Make good time in the checkout line - Online &amp; Mobile Payment</b><br /><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-nqmbZ686kRs/U_xtF4KHRrI/AAAAAAAABdI/_CTyq8iaz_c/s1600/pay%2Bpal%2Bcheckout%2Bline%2Bscreenshot2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="118" src="https://3.bp.blogspot.com/-nqmbZ686kRs/U_xtF4KHRrI/AAAAAAAABdI/_CTyq8iaz_c/s1600/pay%2Bpal%2Bcheckout%2Bline%2Bscreenshot2.jpg" width="200" /></a></div><br /><br /><a href="http://ux4dotcom.blogspot.de/2014/08/make-good-time-in-checkout-line-online.html" target="_blank">http://ux4dotcom.blogspot.de/2014/08/make-good-time-in-checkout-line-online.html</a><br /><br /><br /><br /><br /><b><br /></b><b>Touchpoint - Interactive Window</b><br /><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-Aa99wSWAL7o/U8UWEv3q-QI/AAAAAAAABXA/9OXzzmo_sa8/s1600/shop+window+interaction+interactive.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="111" src="https://2.bp.blogspot.com/-Aa99wSWAL7o/U8UWEv3q-QI/AAAAAAAABXA/9OXzzmo_sa8/s1600/shop+window+interaction+interactive.JPG" width="200" /></a></div><br /><br /><a href="http://ux4dotcom.blogspot.de/2014/03/touchpoint-interactive-window.html" target="_blank">http://ux4dotcom.blogspot.de/2014/03/touchpoint-interactive-window.html</a><br /><br /><br /><br /><br /><br /><br /><b>Customer Experience / Expectation vs. Retail Experiences – Closing the Omni-Channel Gap</b><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://ux4dotcom.blogspot.de/2014/02/customer-experience-expectation-vs.html" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img border="0" height="150" src="https://1.bp.blogspot.com/-o6KEjk09E0g/Uw3t_ojnc4I/AAAAAAAABO4/5Ba4mxmg9zg/s1600/study+omni+channel+behavior.JPG" width="200" /></a></div><br /><br /><a href="http://ux4dotcom.blogspot.de/2014/02/customer-experience-expectation-vs.html" target="_blank">http://ux4dotcom.blogspot.de/2014/02/customer-experience-expectation-vs.html</a><br /><br /><br /><br /><br /><br /><br /><br /><br /><b>Social-Commerce &amp; Social-Shopping</b><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://ux4dotcom.blogspot.de/2014/02/social-commerce-social-shopping.html" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img border="0" height="110" src="https://3.bp.blogspot.com/-OV1R0Ak0II8/Uw3u5B0VPrI/AAAAAAAABPA/vbrsjCSBbKk/s1600/SOCIAL+SHOPPING+-+social+commerce+-+retail.JPG" width="200" /></a></div><br /><br /><a href="http://ux4dotcom.blogspot.de/2014/02/social-commerce-social-shopping.html" target="_blank">http://ux4dotcom.blogspot.de/2014/02/social-commerce-social-shopping.html</a><br /><br /><br /><br /><br /><br /><br /><br /><b>e-commerce trends in 2014</b><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://ux4dotcom.blogspot.de/2014/02/e-commerce-trends-in-2014.html" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img border="0" height="75" src="https://3.bp.blogspot.com/-fN_HNg54EsM/Uw3vex3pTQI/AAAAAAAABPM/I5LP5gHJbVw/s1600/2014_Retail-Trends_red.jpg" width="200" /></a></div><br /><br /><a href="http://ux4dotcom.blogspot.de/2014/02/e-commerce-trends-in-2014.html" target="_blank">http://ux4dotcom.blogspot.de/2014/02/e-commerce-trends-in-2014.html</a><br /><br /><br /><br /><br /><br /><br />Shaping Future eCommerce:<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://ux4dotcom.blogspot.de/2013/09/shaping-future-ecommerce.html" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img border="0" height="152" src="https://3.bp.blogspot.com/-4tKEtvaR_wg/Uw3vz_7tzyI/AAAAAAAABPU/9HD-dsrS8Jc/s1600/Customer+Life+Cycle.PNG" width="200" /></a></div><br /><br /><a href="http://ux4dotcom.blogspot.de/2013/09/shaping-future-ecommerce.html" target="_blank">http://ux4dotcom.blogspot.de/2013/09/shaping-future-ecommerce.html</a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Growth in m-commerce today:<br /><div class="separator" style="clear: both; text-align: center;"><a href="http://ux4dotcom.blogspot.de/2013/10/growth-in-m-commerce-today.html" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img border="0" height="73" src="https://3.bp.blogspot.com/-gD0wsHos12E/Uw3wW_kn6QI/AAAAAAAABPc/NryoyGmQUp4/s1600/m-commerce_1_Europe_latest_numbers_user_experience_NEW.PNG" width="200" /></a></div><br /><br /><a href="http://ux4dotcom.blogspot.de/2013/10/growth-in-m-commerce-today.html" target="_blank">http://ux4dotcom.blogspot.de/2013/10/growth-in-m-commerce-today.html</a><br /><br /><br /><br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2015/01/from-single-via-muli-through-to-omni.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-2112969807487438125Tue, 18 Aug 2015 08:27:00 +00002015-08-18T01:35:37.408-07:00demodernenvisiongestureretailuser experienceUXLet's tears down the wall between the digital and physical world<div dir="ltr" style="text-align: left;" trbidi="on">20 years we called it ‘on air’ today ‘cloud’ – I don’t care about names, phases or buzzwords – I care about people, human beings making their live easy and simple.<br /><br />Here is a great solution by <a href="http://demodern.com/" target="_blank">Demodern</a> founded and driven among others by great former colleagues. <br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-mc-qgSu0VA4/VdLuJsGnTkI/AAAAAAAABvA/60GwrcOzU-g/s1600/Capture_VimeoVideo_Envision2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="358" src="http://4.bp.blogspot.com/-mc-qgSu0VA4/VdLuJsGnTkI/AAAAAAAABvA/60GwrcOzU-g/s640/Capture_VimeoVideo_Envision2.jpg" width="640" /></a></div><br /><br />For years and years, motion controls have held a persistent place in our visions of the future. We’ve watched the super heroes, future scientists, and aliens control digital interfaces with just a wave of their hands. We’ve been fascinated by these powerful, natural, and intuitive interactions; imagining what it would be like to have that power at our own fingertips. Now it’s the time to experience it in live, business, retail, spare time, sport and and and &nbsp;- Envision is a great example / solution which tears down the wall between the digital and physical world. - Enjoy !<br /><br /><br /><iframe allowfullscreen="" frameborder="0" height="420" mozallowfullscreen="" src="https://player.vimeo.com/video/135480452" webkitallowfullscreen="" width="750"></iframe> <br /><a href="https://vimeo.com/135480452">Nike Digital Retail Experience</a> from <a href="https://vimeo.com/demodern">Demodern</a> on <a href="https://vimeo.com/">Vimeo</a>.<br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2015/08/lets-tears-down-wall-between-digital.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-3448123718321733362Mon, 17 Aug 2015 07:24:00 +00002015-08-17T00:25:51.184-07:00Andreainternet of thingsIOTKrajewskiThingsConUXIOT more than a single idea ...<div dir="ltr" style="text-align: left;" trbidi="on">Internet of Things is far beyond than a single idea or technology. It is rather a new paradigm that involves a wide set of technologies, applications, and visions. IOT from my view is where physical objects are seamlessly integrated into the information network, where reality becomes virtual and virtuality becomes real , and where it can become active part in live and business.<br /><br />Today I like to share with you a speech from Andrea Krajewski at ThingsCon 2015 in Berlin. <br />Andrea is an industrial designer, speaker and blogger. She is a professor for the Design of Interactive Media Systems at the University of Applied Sciences Darmstadt. She was my first manager, became a great colleague and mentor for me.<br /><br /><a href="https://twitter.com/krajewski" target="_blank">https://twitter.com/krajewski</a><br /><a href="http://andreakrajewski.com/" target="_blank">http://andreakrajewski.com/</a><br /><br />I still use and like the expression UX ( <a href="http://ux4dotcom.blogspot.com/2014/07/buzzwords-and-phrases-i-am-sick-of.html" target="_blank">ux4dotcom.blogspot.com/2014/07/buzzwords-and-phrases-i-am-sick-of.html</a> ) but we have to keep in mind that we are humans and that we have to take into account this human and not only his role as buyer, consumer, seller, vendor, or bla bla bla. We should ask how can we increase live and work of individuals, their capacities, capabilities and enrich their live. And if we talk about IOT how can we make use of the whole cognitive system in order to widen horizons and experiences. <br /><br />And now enjoy the talk (about 25min)<br /><br /><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/ACFid5sC-z4" width="640"></iframe> <br /><br /><br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2015/08/iot-more-than-single-idea.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-656921218132510659Sat, 15 Aug 2015 13:49:00 +00002015-08-15T09:49:17.192-07:00animalsBBCbehaviorbehaviourdesignlearningsocialuserThinking outside the box – seeing things different and to see the bigger picture<div dir="ltr" style="text-align: left;" trbidi="on">Thinking outside the box – seeing things different and to see the bigger picture and not to be restricted in one's thinking is crucial for designers. And to be honest I learned a lot by thinking different for my job and my live. I studied architecure and city planning and I work in both job until I switched to the new media – but I still make use of the things I learned and practiced. And in my spare time I worked and trained horses and sleddogs and became vice world cup champion. And I am happy to become acquainted with Temple Grandin …<br /><a href="http://ux4dotcom.blogspot.de/2013/04/temple-grandin-uxd-vs-axd-animal.html">http://ux4dotcom.blogspot.de/2013/04/temple-grandin-uxd-vs-axd-animal.html</a> <br /><br /><br />We can learn a lot of understand what surounds us – even animals - Chris Packham and BBC explored the remarkable ways animals use their senses. Focusing on dogs, he discovers how their powerful sense of smell creates a bizarre alternative reality. He explored the minds of the cleverest animals on the planet, discovered the astonishing abilities of the best, and most unlikely, animal problem-solvers on the planet, crows. He witnessed a remarkable world first as they solved the most complicated animal-puzzle ever completed. And he uncovered the extraordinary range of animal intelligence - bees which navigate, cockatoos which pick locks and a brilliantly ingenious octopus. The third episode focuses on one of the cleverest animals of all, the dolphin. Swimming with a pod of dolphins in the Bahamas, Chris explored their language and sees how they can recognise themselves in the mirror. He also witnessed the duplicity of chimps and in a moving scene, watches elephants mourn their dead. <br /><br /><div style="text-align: left;"><span style="font-size: large;"><b>You Are What You Sense</b></span></div><span style="font-size: x-small;">Inside the Animal Mind - Episode 1 of 3</span><br /><br /><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/QKopyN_Tf_4" width="640"></iframe> <br /><br /><br /><b><span style="font-size: large;">The Problem Solvers</span></b><br /><span style="font-size: x-small;">Inside the Animal Mind Episode 2 of 3</span><br /><br /><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/LIduezrY4lQ" width="640"></iframe> <br /><br /><br /><span style="font-size: large;"><b>Secrets of the Social World</b></span><br /><span style="font-size: x-small;">Inside the Animal Mind Episode 3 of 3</span><br /><br /><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/R6_1Enlkf8I" width="640"></iframe> <br /><br /><br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2015/08/thinking-outside-box-seeing-thing.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-5151170099392267962Sat, 08 Aug 2015 16:19:00 +00002015-08-11T08:13:11.882-07:00AGVAGVisordisplaysHead-upHUDLCDAGV Visor goes from dark to clear at the push of a button<div dir="ltr" style="text-align: left;" trbidi="on">Since a few weeks I own my first motorcycle helmet with LCD display from AGV. OK it's still no HUD - but it's a very first tiny step.<br />The Italian helmet maker AGV has unveiled a new motorcycle helmet visor that can go from dark to clear instantly.<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-JKQA3XZtMkQ/VcYqpydRroI/AAAAAAAABuk/snsk679wtVs/s1600/AGV%2BHelmet%2BAGVisor.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="http://4.bp.blogspot.com/-JKQA3XZtMkQ/VcYqpydRroI/AAAAAAAABuk/snsk679wtVs/s640/AGV%2BHelmet%2BAGVisor.jpeg" width="640" /></a></div><br /><br />In this video I will show show you the new visor from AGV. It uses LCD technology. The extrem thin LCD foil is stuck to the inner visor's surface. The switch button is on the left of the visor.<br />If you push the button the visor darken to a similar level as we konw it from black racing visors. Pressing the switch button again and the visor instantly return to clear.<br /><br /><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/-XF2uEkor-I" width="640"></iframe></div><br /><br />AGV says the battery power lasts for about 12 hours in dark mode and my experience up to now are about 10 hours, I tested over night ;-) The batterie is recharged via a micro USB port. If the battery runs out the visor switch automatically to clear.<br />The AGVisor recharges in about 2hrs , has anti-fog features, and can be fitted to AGV’s Pista GP, Corsa and GT Veloce. In general I wear the size of XXL (from brands like Schuberth and HJC)&nbsp;&nbsp;but I owned the Corsa in XL and it fits perfect.<br /><br />I firmly believe that there is quite a lot of untapped potential in HUD Head Up Displays. One year ago I already wrote about HUDs - A head-up displays are much more than a nice feature: <a href="http://ux4dotcom.blogspot.de/2014/08/head-up-displays-hud-much-more-than.html" target="_blank">http://ux4dotcom.blogspot.de/2014/08/head-up-displays-hud-much-more-than.html</a><br /><br />I am currently trying to get a chance to check the <a href="http://www.skully.com/#smartest-helmet" target="_blank">Skully Motorcycle Helmet</a>.<br />As soon as I know more I will keep you in the loop. <br /><br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2015/08/agv-visor-go-from-dark-to-clear-at-push.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-6428328976258331936Tue, 28 Jul 2015 11:44:00 +00002015-08-24T23:06:22.999-07:00ARaugmented realitycustomer experienceinnovationretailSAPVirtual RealityVRRetail will be changed by AR and VR<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-CaukzccxnJI/Vbdq-F_VaRI/AAAAAAAABuA/a1bySdxncvk/s1600/shopping.PNG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="176" src="http://1.bp.blogspot.com/-CaukzccxnJI/Vbdq-F_VaRI/AAAAAAAABuA/a1bySdxncvk/s320/shopping.PNG" width="320" /></a></div>Online shopping has become ordinary and goes without saying, retailers are still often confused or all too often overwhelmed. Consumers are expecting more and making web purchases more frequently, spending more in a broader range of product categories, and buying more expensive items online. <br />Over the past two decades the growth of mobile has been unprecedented. Device penetration, and how we have integrated mobile phones into our daily routine, has reshaped entire industries, transformed commerce and impacted our society at all levels.<br /><br /><br /><br />Retailers have to make the experience as easy and convenient as. With consumers shopping online more frequently and spending more across an increasing number of product categories, retailers that remove as much friction from the online shopping experience as possible will capture the most additional sales.<br /><br />One important point in the near future will be mobile payment. That varies already from business to business and from country to country – but it will change soon. Consumers will expect flexibility and security payments in the near future. <br /><br />It’s clear that consumers are experimenting with mobile wallets and apps and are interested by the possibility of mobile possibilities pushing smartphone payments into the mainstream. At the same time, consumers are hesitant to fully embrace mobile payments entirely because of security and privacy concerns. Retailers who embrace mobile payments and convince consumers it’s a safe way to make a purchase might be able to offer the best of both worlds.<br /><br />Augmented and virtual reality will soon change the way consumers get in touch with products and shop. Retailers will have to increasingly coming up with new ways to make the at home shopping experience as convenient and involving as going to a brick-and-mortar store. Yes it’s still the case that if we talk about virtual reality it’s centered around its impact on the gaming and media industries, but you can be sure that you will have a major impact on how people shop in the near future.<br /><br /><b><br /></b><b>Just a few examples:</b><br /><br />Virtual reality will make it easy for consumer to experience and to be engaged with products, try them on, and purchase while also using social media, communicate with others and share experience with others.<br /><br /><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/Mr71jrkzWq8" width="640"></iframe><br /><br /><br /><br />The Dell Venue 8 7000 features the world's first integrated Intel RealSense Depth Camera. Three cameras create a high-definition depth map that enables measurement, refocus, and selective filters with a touch of a finger. The technology allows you to refocus images and measure length, width and height to scale with your photos.<br /><br /><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/LP6KJvQmQJU" width="640"></iframe><br /><br /><br /><br />In this short video, Pat Bakey, Executive Vice President, General Manager Global Consumer Industries at SAP, explores the challenges retailers are facing today – and offers insight into how SAP is responding with a range of innovations that help simplify and standardize operations. Discover how top retail companies are leveraging Big Data and the power of the SAP Cloud to deliver compelling, personalized shopping experiences.<br /><br /><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/EZcgQZhgLZM" width="640"></iframe><br /><br /><br /><br />We as creative partner together with our retail partners we have to explore emerging technology but foresee the risks, chances and potentials. While technology like drones and virtual reality might seem far off, consumers expect them to shape their e-commerce experience in the future. We help retailers to think about how emerging technology might fit into their overall strategies.<br /><br /><br /><br /><br /><br /><br /><hr hr="" size="3" /><br /><br /><span style="font-size: large;">Further articles about trends that are or will transforming the retail world:</span><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-KZh24JNpwVQ/VRALiQFPIeI/AAAAAAAABpY/dd76Qe0DpJI/s1600/beacon-image.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="100" src="http://1.bp.blogspot.com/-KZh24JNpwVQ/VRALiQFPIeI/AAAAAAAABpY/dd76Qe0DpJI/s200/beacon-image.jpg" width="200" /></a></div><b><br /></b><b>Making retail smart with beacon technology</b><br /><br /><a href="http://ux4dotcom.blogspot.de/2015/03/making-retail-smart-by-beacon-beacon.html" target="_blank">http://ux4dotcom.blogspot.de/2015/03/making-retail-smart-by-beacon-beacon.html</a><br /><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-S5fRGF8nHeg/VO3S4aR2X6I/AAAAAAAABmQ/6GGkU3OkqWo/s1600/Thinking%2Babout%2Bthe%2Bomni-channel%2Bprograms%252C%2Bplease%2Brank%2Bthese%2Bprograms%2Bin%2Border%2Bof%2Bstrategic%2Bpriority%2Bfor%2Byour%2Bcompany%2BAccenture%2BHybris.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="147" src="http://2.bp.blogspot.com/-S5fRGF8nHeg/VO3S4aR2X6I/AAAAAAAABmQ/6GGkU3OkqWo/s200/Thinking%2Babout%2Bthe%2Bomni-channel%2Bprograms%252C%2Bplease%2Brank%2Bthese%2Bprograms%2Bin%2Border%2Bof%2Bstrategic%2Bpriority%2Bfor%2Byour%2Bcompany%2BAccenture%2BHybris.PNG" width="200" /></a></div><br /><b>Challenges of Omni-Channel Retail&nbsp;</b><br /><b><br /></b><a href="http://ux4dotcom.blogspot.de/2015/02/challenges-of-omni-channel-retail.html" target="_blank">http://ux4dotcom.blogspot.de/2015/02/challenges-of-omni-channel-retail.html</a><br /><br /><br /><br /><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-GLuJD2f8YbY/VQrK4asZvwI/AAAAAAAABog/aqxPcjwwu_w/s1600/ibeacon_retail_shopping.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="126" src="http://1.bp.blogspot.com/-GLuJD2f8YbY/VQrK4asZvwI/AAAAAAAABog/aqxPcjwwu_w/s200/ibeacon_retail_shopping.PNG" width="200" /></a></div><br /><b>Let's get down to brass tacks - bringing online und offline together</b><br /><br /><a href="http://ux4dotcom.blogspot.de/2015/02/lets-get-down-to-brass-tacks-bringing.html" target="_blank">http://ux4dotcom.blogspot.de/2015/02/lets-get-down-to-brass-tacks-bringing.html</a><br /><br /><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-NfqjRPkF62w/VLkQSdXS4rI/AAAAAAAABjw/GRC2zwj62Q4/s1600/Omni-Channel---Multi-Channel---Overview.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="71" src="http://3.bp.blogspot.com/-NfqjRPkF62w/VLkQSdXS4rI/AAAAAAAABjw/GRC2zwj62Q4/s200/Omni-Channel---Multi-Channel---Overview.jpg" width="200" /></a></div><br /><b>From Single via Multi through to Omni Channel Commerce</b><br /><br /><a href="http://ux4dotcom.blogspot.de/2015/01/from-single-via-muli-through-to-omni.html" target="_blank">http://ux4dotcom.blogspot.de/2015/01/from-single-via-muli-through-to-omni.html</a><br /><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-kYtQUqsjQFg/U_XWGt7QSOI/AAAAAAAABb8/Gi2KzBIbnR0/s1600/pay%2Bpal%2Bcheckout%2Bline%2Bscreenshot.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="98" src="http://1.bp.blogspot.com/-kYtQUqsjQFg/U_XWGt7QSOI/AAAAAAAABb8/Gi2KzBIbnR0/s200/pay%2Bpal%2Bcheckout%2Bline%2Bscreenshot.PNG" width="200" /></a></div><br /><b>Make good time in the checkout line - Online Payment</b><br /><br /><a href="http://ux4dotcom.blogspot.de/2014/08/make-good-time-in-checkout-line-online.html" target="_blank">http://ux4dotcom.blogspot.de/2014/08/make-good-time-in-checkout-line-online.html</a><br /><br /><br /><h1 class="title entry-title" itemprop="name" style="background-color: white; color: #333333; display: table-cell; font-family: 'Helvetica Neue Light', HelveticaNeue-Light, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 20px; font-weight: normal; margin: 0px; padding: 0px 40px 0px 0px; position: relative; text-align: center; vertical-align: middle; width: 670px;"></h1><br /><br /><br /><br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2015/07/retail-will-be-changed-by-ar-and-vr.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-8039621036993926266Fri, 24 Jul 2015 07:01:00 +00002015-07-24T00:18:56.426-07:00Air New ZealanddeltaDelta Air Linessafety videouser experienceUXCatching somebody's eye and attention - Flight Safety Video - part 3<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-CXyJnr7XLVM/VbHmrZoDuVI/AAAAAAAABto/diz9lZImNHA/s1600/safety%2Bvideo%2Bnew%2Bzealand%2Bscreenshot.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="140" src="http://1.bp.blogspot.com/-CXyJnr7XLVM/VbHmrZoDuVI/AAAAAAAABto/diz9lZImNHA/s320/safety%2Bvideo%2Bnew%2Bzealand%2Bscreenshot.PNG" width="320" /></a></div>For Air New Zealand’s latest Safety Video, released end of April 2015, the Air New Zealand turned to action cameras, eye-catching surfing sets and scenes, and not forgetting popular, professional and championship surfers (and their buff bodies <b>:-)</b> … to catch the eyes and attention to pass along the rules of the air.<br /><br /><br /></div><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/ADqb6ovsasE" width="640"></iframe> <br /><br /><br />and there is also, as my followers might expect, a new safety video from my former partner / employer Delta Air Lines:<br /><br /><br /><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/Vttuonfu2BM" width="640"></iframe> <br /><br />If you are interested to know more about catching attention please read my first article about it from 2013 (links below) and find more creative video in the former articles - enjoy and have a good and safety (next) flight !<br /><br /><b>Please check out also the second part</b><br /><a href="http://ux4dotcom.blogspot.de/2014/10/catching-somebodys-eye-and-attention.html" target="_blank">http://ux4dotcom.blogspot.de/2014/10/catching-somebodys-eye-and-attention.html</a><br /><br /><b>and also the first part</b>&nbsp;- which goes more in detail - <b>how to raise attention</b>:<br /><a href="http://ux4dotcom.blogspot.com/2013/11/catching-somebodys-eye-and-attention.html" target="_blank">http://ux4dotcom.blogspot.com/2013/11/catching-somebodys-eye-and-attention.html</a><br /><br /><br /><br /><br /><br /><br /></div>http://ux4dotcom.blogspot.com/2015/07/catching-somebodys-eye-and-attention.htmlnoreply@blogger.com (Holger Maassen)0tag:blogger.com,1999:blog-1401381341104279696.post-8441272223359919221Fri, 12 Jun 2015 11:39:00 +00002015-06-12T05:34:24.052-07:00gesturegoogleinnovationmobileomniSoliVirtualGoogle's Project Soli is using radar technology<div dir="ltr" style="text-align: left;" trbidi="on">Up to now we know gesture-based controls only as systems which are usually attached to video game consoles like the Microsoft Kinect. But this is awesome. Google's Project Soli replaces the physical controls of devices - not even a screen or other surface is needed - you use only your hand and familiar movements with your fingers and Soli capture your movements by radar.<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-XLRWPccJeN0/VXrGoRBNzwI/AAAAAAAABsY/cy9iXf5y210/s1600/Project%2BSoli.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="308" src="http://1.bp.blogspot.com/-XLRWPccJeN0/VXrGoRBNzwI/AAAAAAAABsY/cy9iXf5y210/s640/Project%2BSoli.png" width="640" /></a></div><br /><br />The Project Soli team started with a device which was about the size of a pizza box to about the size of an SD card in less then a year. They announced that they will have more end of the year. I am very curious to see more.<br /><br />Watch the video for an introduction to Google's smashing idea and approach.<br />It's very very impressive.<br /><br /><br /><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/0QNiZfSsPc0" width="640"></iframe> <br /><br /></div>http://ux4dotcom.blogspot.com/2015/06/googles-project-soli-is-using-radar.htmlnoreply@blogger.com (Holger Maassen)0