Seasonal Opportunities

The seasons and events are a great way to create a theme and excitement in your store. As well as the standard seasons and regular sporting events you can also tap into local events or even create your own event: in fact if you plan well you can have a theme running in your store for most of the year!

Month

In store theme (examples and ideas)

Jan

Easter season begins

Feb

Valentines/ Rugby Six Nations

March

Mother’s day/ Boat Race

April

Fan Fair finish for Easter / Grand National

May

Football season finals

June

Summer season / BBQ/ Father’s Day / British & Irish Lions Tour

July

Local events/ sporting events / Thank you Teacher / Wimbledon

August

Local events/ holiday season

September

Back to school / Tour of Britain 2017

October

Halloween

November

Christmas

December

Christmas/ Prepare for Easter season 'Fast Start'

Find out more about managing the seasons in your store and inspire your customers!