The iPhone XS Max is the biggest phone Apple has ever made - and the most expensive.

With a 6.5inch OLED screen, there is no getting away from the fact it’s huge.

XS - Max - Apple - Screen - Phone

However, with the XS Max, Apple has done the seemingly impossible - made a big screen phone that feels like, well, a normal sized phone.

Picking up the handset is a real ‘oh’ moment - by making almost the entire front of the phone screen, Apple has crammed that giant screen into a handset the same size as the previous ‘Plus’ model.

OLED - Screen - Edge - Device - Owners

By stretching the OLED screen to the edge of the device, it means that for owners of any of the previous plus models, the XS Max is like going home - and for everyone else, the phone feels way smaller than you expect.

The curved edges and glass back, while something of a fingerprint magnet, particularly in the new gold colour we've been using, make this a phone that feels great to pick up and use.

Notch - Owners - X - Screen

There is, sadly, still a notch, but as owners of the X know, it's relatively easy to live with, and you’ll soon forget it's there, even on the giant 6.5inch screen.

While the screen is the first thing you'll notice, in fact, everything about the Max, and its smaller brother, the XS, has been improved from last year's Phone X.

Faster - Camera - System - Chip - Smartphone

They both boast a faster and improved dual camera system, and the first 7-nanometer chip in a smartphone, the dramatically named Bionic A12, which has a ‘next-generation Neural Engine’.

This new A12 bionic processor in the iPhone does the image signal processing every time you snap a photo, and the iPhone combines those functions of the processor with the neural engine for a frankly astonishing whopping 1 trillion operations per photo.