HKW-backed Corporate Visions buys Launch International

Corporate Visions, a portfolio company of HKW, has acquired Launch International. No financial terms were disclosed. Launch International is a communications firm that specializes in marketing and sales enablement content.

PRESS RELEASE

Indianapolis, IN. – July 1, 2014 – Hammond, Kennedy, Whitney & Company, Inc. (“HKW”) announced today that one of its portfolio companies, Corporate Visions, Inc., the leading marketing and sales messaging, tools and training company, has acquired Launch International, Inc., a unique communications company specializing in marketing and sales enablement content. This deal further expands Corporate Visions’ customer conversation system and makes it the industry’s largest provider of consulting and training services for helping companies deliver selling conversations that create more opportunities and win more profitable business.

The Launch International acquisition is Corporate Visions’ fourth in a span of less than two years. Previously, the company acquired Executive Conversation, the leader in business and financial acumen sales skills training; BayGroup International, the leading negotiations sales skills training company; and WhiteboardSelling, a pioneer in visual storytelling for improving sales conversations and presentations.

“Corporate Visions applies decision-making science to our message development and skills training programs,” said Corporate Visions CEO Joe Terry. “Launch International is a perfect fit because their content tools are grounded in the unique dynamics of sales conversations. They’ve proven they can create customer needs-centric marketing content that supports the conversations customers want to have, and put that content into the kinds of tools that work the way salespeople need to work.”

Clients such as ADP, Motorola, Philips, UPS and Cisco engage Corporate Visions to help them align marketing and sales with a repeatable approach for creating and delivering winning customer conversations. For more information about Corporate Visions, visit www.corporatevisions.com or call 775-831-1322 or 800-360-SELL.

About HKW
HKW is a private capital firm founded in 1903 and based in Indianapolis, Indiana with an office in New York. Since 1982, HKW has sponsored 44 platform transactions of lower middle-market companies throughout North America as well as 50 add-on acquisitions. For further information on HKW, please visit www.hkwinc.com

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