Breen Launches Start-up Qnary

Former Interpublic and Mediabrand digital wunderkind Bant Breen, the guy who brought the original Facebook startup investment to IPG, launched the public beta of his own: Qnary, a "personal identity management platform that helps users shape how they’re seen online." The goal, says Qnary's press representative, is to give users the
ability to "see, shape and improve your online identity."

The idea is to give users tools to "strengthen their personal brand," such as "getting a new job, exhibiting expertise in your field
or repositioning your business. Qnary posted a pitch video on YouTube.