How Personalized Banner Pens and Scroll Pens are Different from Other Promotional Items

Posted February 27, 2017

It can be hard to market your business using promotional giveaways. Here’s how you can overcome a saturated market by giving away banner pens.

Are you running out of ideas on how to market your product or service? The presence of so many competitors on your niche or industry can take its toll on your business, making it harder for you to make your mark and catch the attention of your target audience. But just because a market is oversaturated does not mean it’s a dead end.

If you want your business to stand out from the sea of competition, you need to distinguish yourself from the others. And one effective way to do this – and improve brand recall as well – is by giving away promotional products.

However, nearly every company gives away promotional merchandise these days. This is why you need to take things further and utilize less-than-common promotional items such as banner pens or scroll pens.

Advantages of Using Banner pens and Scroll Pens

Marketing your products or services is essential in order to guarantee the success of your business. Using promotional items can jumpstart your marketing efforts; however, the challenge lies in making sure that this investment will have an ROI. In order to ensure success, you need to choose the right product to give away.

Is your giveaway the best fit for you? Does it put your brand in a good light? If it is something generic and quickly forgotten, then why even bother? Answering these questions will help you come up with the right product. In this regard, scroll pens will be a great alternative for marketers seeking for a more unique and creative way to represent their business. This unique pen is a departure from conventional promotional items like mugs, tumblers, and key chains, and will surely set your small business apart from the other companies competing within the same market.

Here are some of the advantages you will get by using banner pens or scroll pens to give away the next time you hold a marketing event:

Extra space. Scroll pens provide a large advertising space that allows you to get creative with your branding message and have the maximum impact for your business. You can also display useful information that users will refer to again and again, resulting to repeat exposure.

Flexibility. Unlike other advertising materials which only serve one purpose, scroll pen can be used in so many ways. You can use them to market your products. Or you can use them to provide recipients with free guides or references that will help them on a daily basis.

Uniqueness. Many promo items barely get a second look because they are boring and have been used time and time again. That is not the case with banner pens and scroll pens. They make people curious to know what’s inside of them. By pulling the banner out, they either get to know more about your business or be provided with useful information. Once they are done reading, the banner automatically retracts back into the pen, ready to be used by the next reader.

There are plenty of promotional merchandise to choose from, but not every item offers the same repeated exposure that you will get out of scroll pen. Banner pens are something that people use on a daily basis. By partnering with a reliable and trustworthy supplier, you can create unique, attractive, and useful personalized banner pens that will become indispensable tools. And since their life cycle is generally a couple of months, that means frequent exposure to your business’ advertising message.

Each time recipients use your banner pens, they are reminded of your service. They may not need your product or service at the moment, but if they develop a need in the future, your business will be the first one that pops into their head.