Book released in
February. Above photo includes Prof Bob
with Kathy and Elias Castillo.

The new book by a
distinguished SJSU Journalism graduate,
and three-time Pulitzer Prize nominee
Elias Castillo,
is challenging perceptions widely held
by Catholics
in California, the Vatican and the Pope
about a
well known priest believed to be the
founder of
the Spanish missions in the Golden
State.

Castillo, winner of 13 awards as a
journalist for
the San Jose Mercury News,
questions myths and the
reputation of
Father Junipero
Serra. Historically he is
known as
founder of the earliest missions in
California.

"A Crown of
Thorns, the Enslavement of California's
Indians
by the Spanish Missions"
describes them as
"death camps where more than 60,000
Indian workers died,
many as a result of whippings, disease,
and malnutrition."
Castillo says "Indigenous people were
held captive and treated
brutally by Franciscan friars from 1769
to 1833."
He closely examined records kept by
the Catholic religious order, and
found documentation
including letters by Fr. Serra that
confirmed the brutal treatment.

The new book strongly suggests it would
be a huge mistake
for Pope Francis to elevate Father
Junipero Serra to Catholicsainthood
later this year. Since the book was
released for
sale online in February, it has slowly
risen on the
Amazon best seller list.

The Spartan Daily placed second
nationwide among
four-year daily newspapers in the
Associated Collegiate
Press Best of Show awards at its 31st
Annual
National College Journalism Convention
in Los Angeles last weekend.

The Daily had earlier won 16 awards from
the
California College Media Association,
which held
its awards banquet in conjunction
with the ACP national convention.

The converged newsroom students
live streamed video
from Cinequest's opening night red
carpet, and two
Maverick Spirit Award events honoring
John Boorman
and Rosario Dawson. He is an
award-winning
international film director, and she is
accomplished film actress.

These events were carried LIVE on San
Jose State's first ever,
all digital arts and entertainment
magazine,
South Bay Pulse.

The film festival ran February
28th through March 8th.Our premiere issue focused on telling
everyone
about the wide range of Cinequest film
screenings.
See their
press release.

The name was developed by the students
in the
School of Journalism and Mass
Communications,
and demonstrates their continuing
commitment to developing
new and exciting initiatives,
using Silicon Valley new
technologies, to reach beyond campus
borders and
engage the entire Bay Area Community.

This effort is supported by our JMC
School media partner
Adobe and Cinequest who have giving us
extraordinary
access to state-of-the-art software and
the
25th annual San Jose film festival.

"While still in its infancy, we are
convinced that using
these digital tools allow our students
to rewrite the
rules of broadcast journalism."

The new South Bay Pulse magazine
is currently available
via download app from the Apple Store:
South Bay Pulse by San Jose State
https://appsto.re/us/AZoD5.I

Future editions this spring will focus
on arts and entertainment
activities and previews of timely events
in and
around the SF Bay Area. This will give
you a better
opportunity to plan for some exciting
outings!

Here in the heart of Silicon Valley,
the JMC School
excites the mind with our motto: "LEARN BY DOING"

Congratulations to Dr. Michael Cheers
and all the multimedia
students
who
produced a spectacular
campus community
event Sunday,
February 8th. Despite
day-long heavy rain showers,
an
estimated 500 +
guests came to SJSU's
Morris Dailey
Auditorium to witness some
Bay Area unsung heroes tell their
powerful and inspiring life stories
in the new JMC School documentary "The
Barbershop Diaries."

By evening's end every guest
expressed great appreciation
to the
JMC
School and university for offering such a unique,
informative and
moving experience. Barbers and hair dressers from a
wide range of
global cultures candidly
shared on video their personal life
struggles, battles and triumphs.
Local musical
groups and campus
performers also
shared their talents throughout the
program
creating
a wonderful and uplifting mood and
feeling of celebration.

Event co-sponsor CreaTV, a local cable
television provider,
recorded the event
for local broadcast later this month.

Thanks to the promotional efforts of
President Mo Qayoumi,
university public
relations experts
Robin McElhatton
and Pat Harris, CASA
Development Director Sonia Wright,
and
corporate event sponsor
Rocket Fuel, many Bay Area
news
outlets
including the San Jose Mercury News,
KQED and KCBS radio,
KPIX-5 and NBC Bay Area reported
several advancer stories
the week
before the event.

We were all treated to a
truly exceptional evening
that will
be long remembered
and talked about throughout the Bay
Area!

Inspired by new
partnerships here in Silicon Valley,
JMC School faculty, staff and students are
developing many
innovative, technology driven approaches, to
excite the minds
of our talented and diverse student body.

Students planning to do an internship for
credit next semester or summer should be
researching options NOW online.
Identify appropriate options and how
to apply. Discuss options now with JMC faculty
or the Fall Internship Coordinator.

"Dare to compete." Words of advice from former
Secy. of State Hillary Clinton in April 2014.

SJSU Hosts Hillary Clinton on campus
Former Secretary of State Hillary Clinton meets
JMC Prof. Christine
Di Salvo, her son Zack and husband Joe. Chris
was part of the team
that organized the April 10th campus visit at
the Event Center
of the former U.S. Senator and First Lady.SJ
Mercury News:
Clinton dazzles crowd
Spartan Daily:
Talks women's rights

___________________________________

Congratulations JMC School
Scholarship Recipients!
Thank you to all our wonderful donors for
helping student dreams to come true!

___________________________________

JMC Alumni:
How's your career going? Let us know!

Special Alumni Update
Reconnecting with our wonderful former students
in advertising, journalism and public relations.Let's catch up!

Please take the
JMC Alumni Survey.
A postcard was mailed to alumni homes offering
information updates, and the password to use.
Call us if you have questions: 408-924-3240.

The SJSU School of Journalism and Mass
Communications
hosted the west coast university premiere of a
powerful new documentary
focused on what it means to live in
America as an undocumented immigrant.

The producer of "Documented", Jose Antonio
Vargas,
was given the 2014 William Randolph Hearst Award
for Excellence in Journalism.

The Pulitzer Prize winning newsman then
interacted with
an audience of more than 600 people from the
campus
and Bay Area communities. The 90 minute exchange
with Vargas was very personal and emotional. CNN
plans
to broadcast "Documented" nationally during the
summer of 2014.

This
year all new and continuing journalism students
will be working together
developing multi-platform news reporting for the
newspaper, television, magazine,
photo, online and social media operations. With
a progressive multimedia approach,
our journalism students will still develop their
specialty, and be more competitive
in the global news media job markets in the
future. These are our goals for the
new JMC School Convergence Journalism degree.

All new adventures
usually start with challenges, even
difficulties that are tough
to deal with at first. Construction
continues on campus and in Dwight Bentel
Hall.

Our new convergence journalism effort is
likely to present several
obstacles and concerns this first
semester. Since 1936 however, when JMC
School faculty and students set their
minds to achieving big goals,
we have met them, and many times
surpassed our wildest dreams.

Welcome to a new era in media higher
education for the 21st century.
You are the new pioneers, so
believe...We can do this, and we
will be known
once again for our innovative ideas and
dogged determination to succeed.

The JMC School motto is: LEARN BY DOING.
My professional motto is:
Believe and Act as
if it were impossible to fail.

See me or the JMC faculty if you need
any assistance. Don't be shy, it's not
our style.
Have a great year ahead and
congratulations on being on being
a pioneer for a new and exciting era in
the JMC School.

Building on our global
reputation and history of top quality media
education!

A new vision, strategies and plans for
the future
to meet global
community and professional media needs in the
21st century.

Moving
to a new comprehensive
'Convergence
Journalism' degree.

The
goal: To broaden our student media reach,
connect with more people in the
community using new
technology advances, and develop new partnerships
in Silicon Valley and the global
professional media.

In 2012, JMC
faculty consulted with numerous
professional and academic media experts.To make sure our journalism interns and
graduates could meet current
expectations
in the job market, we were encouraged to
revamp our journalism degree with single
focus
education in newspapers, broadcast,
magazine or photojournalism. We quickly
moved
to a more comprehensive approach where
all students could develop
critical thinking skills and abilities
in each of the journalism disciplines.

This exciting advancement is made
possible thanks to the incredible
generosity of two long time and wonderful friends of the JMC School and its founder,
Dr. Dwight Bentel. After years of
working closely with students and
faculty in
their San Jose printing business, they
bequeath the SJSU
School of Journalism and Mass
Communications a gift of $8.7 million
dollars in 2013.

Thanks to Andersons, and the
planning and determination of JMC faculty and students,
the new Convergence Newsroom in 2013 brings together
everyone working on all of our
award-winning student media, the Spartan Daily newspaper, Update
News TV program,
Access and Shift
magazines, for the most
comprehensive campus and
community
sharing of news and
information in print, on-air and online.

Next: Expanding the Global Impact of
the JMC School

Director Rucker develops an exciting and challenging VISION for the
future.

In 2012, the JMC School requested and was awarded by the
SJSU university president
the latest interactive meeting technology known as the
Cisco Telepresence System. The goal was to establish a new JMC Global
Communications Educational Network.
Advertising, Journalism, and Public Relations
undergraduate and graduate faculty are now
able to conduct national and global
seminars and interactive learning experiences with
academic and professional media
experts worldwide.

During the spring semester 2013,
newly hired JMC
Advertising creative specialist from England,
Prof. John Delacruz connected his class with
a New York City advertising agency
for a lively exchange of ideas and a student project
critique from professionals working
in the nation's number one communications market. JMC
School faculty plan
to expand
the use Cisco Telepresence technology, and develop
exciting exchange
opportunities in all of our academic disciplines.

By Fall 2014, Dwight Bentel Hall, the journalism
building on the SJSU
campus, will have a major technology upgrade that will include a new and
unique educational
and creative
workspace for our advertising and public relations programs,
and virtual TV studio with digital high definition
technology.

An exciting new JMC School Media Wall is planned for the SJSU
campus community
here in the heart of Silicon Valley.
It will update visitors, students, faculty and staff
about
the latest local, regional and global news developments with
news and content offered by
our students and faculty, and a new media partner, NBC 11, the network
owned and
operated television station in San Jose. The station
broadcast and stream online timely JMC School documentaries and multimedia efforts, and
campus events and
groundbreaking new research on their Comcast and NBC
Universal channels.

The JMC School
will develop dynamic new programs and documentaries,
and advertising and public relations campaigns and
special
projects for local, regional, national
and international non-profit and commercial business
clients and partners
who want more exposure in Silicon Valley.

Ultimately the JMC School plans to become the go-to
place in Silicon Valley
for the specialized study of international social media
trends and innovations.Michael Brito, Senior
Vice-President of Social Business Strategy and author of
the
2013 new book "Your
Brand:The Next Media Company,"
joined
the JMC faculty in 2011 and began teaching a popular new
course focused on
21st century business strategies in social media.
Professors Diana Stover
and Michael Cheers are developing our Diversity and
Global Communications
course designed to raise student awareness of the
importance and impact
of cultural values in international communications.

We invite individuals and
companies to partner with us, embrace our educational mission,
and help expand our
global reputation for excellence for
timely and creative media education.

Our
outreach and inclusion of diverse cultures and populations, and high
standards for
ethical, responsible and trustworthy critical thinking and performance,
confirms our commitment to lead innovate
solutions to traditional
and social
media challenges in the 21st century.