Liverpool children’s charity KIND will be transforming Christmas for thousands of disadvantaged children and their families this year as it marks the start of its forty first Christmas appeal campaign.

Each year KIND works with over 40 different organisations within the local community to find and help those families most in need. Each family will receive a Christmas gift including a festive food hamper, toys for the kids and even clothes.

The hampers cost £65 and can go a long way to improving a child’s Christmas. Last year, KIND helped over 7,500 children and families in Merseyside – the most it has ever assisted.

In order to beat last year’s record and ensure a magical Christmas for children, KIND has also opened a Christmas pop-up shop to help boost funds.

The new pop-up store is open Monday to Saturday from 10am to 5pm in the run up to Christmas and is located Williamson Street in Liverpool city centre.

KIND chief executive and founder Stephen Yip, said: “For most people, Christmas is a time filled with joyous memories but unfortunately for an increasing number of families, it has become filled with fear and dread about how they will provide for their children.

“It is our aim to give as many children and families in need with a Christmas to remember, and that is why I encourage everyone to look inwards and see what they can do to help.

“This year, we are also opening a pop-up shop, which will hopefully help us raise enough money so that we can help even more families have a magical Christmas.

“Every family we help are so grateful for this gift and we plan to continue the appeal for years to come and lift the Christmas spirit in the region.”

To donate to the KIND Christmas appeal you can send a cheque (made payable to KIND) to their office at 19 Back Canning Street, L8 7PB or donate online.

To volunteer for this year’s appeal, please email info@kind.org.uk. Local businesses have also held fundraising events in the past, if this is something you are interested in please contact Stephen Yip.