Piaget Gives Flavor to Jewelry With Cocktail Rings

Piaget created a collection of stunning cocktail rings. The collection is called Limelight Paradise and the designs of the rings are inspired by famous cocktails like Sex on the beach, Caipirinha and Blue Hawaiian, which are also the names of the rings.

The colorful rings with wonderful stones are absolutely breathtaking and are great pieces to wear at summer parties.

Implications - Consumers are looking to splurge their money on unique products that will allow them to stand out amongst their friends. These items provide self satisfaction and allow the consumer to boast when complimented on the piece. By offering luxury products that are uncommon, companies allow this type of consumer to feel that their piece is unique and unlike any other.