Gault & Millau

Presentation

The business of Gault & Millau is to connect gastronomic consumers with restaurateurs and winegrowers.

Gault & Millau is the only media positioned on both gastronomy, tables, hospitality and wine, we are already in the fun.

Gault Millau gives pride to the “ethic-tables”, the brand is also launching digitally with innovative services such as dynamic mapping wine appellations or mobile applications.

Need

Gault & Millau consulted Smart Interactive Agency to set up a process to industrialize the production of mobile applications dedicated to fine shops and gastronomy.

The idea was, on a common basis and using formats of exchanges defined with the teams of Gault & Millau, to allow the launch in less than a month of a new application.

Answer

Smart Interactive has set up an application publishing process with Gault & Millau. We have defined, in compliance with the Gault & Millau graphic charter and the principles of mobile ergonomics, an application template that can be declined in several universes: Café, Artisans de France, Ville Gourmande …

Finally, the agency made the full publication process of applications in the App Store on behalf of Gault & Millau.

Quality, Competitiveness and timeliness were key elements of the response. Smart Interactive now manages the maintenance of the brand’s portfolio of applications.