Milani Launches Revamped Website

With several new functionalities, MilaniCosmetics.com is empowering customers to enhance their beauty no matter their skin tone, makeup style or skill level.

Happi Staff10.03.19

Milani, the indie brand known for being a champion of inclusivity and bringing luxe quality to the masses, has unveiled a new digital experience to express the brand’s DNA in an experiential format. With a bevy of new functionalities, MilaniCosmetics.com is empowering everyone to enhance their beauty no matter their skin tone, makeup style or skill level. Breaking down walls by embodying borderless beauty: a label-free zone for all no matter who you are, what you look like, and what you believe, Milani incorporated that mantra into their site with the use of models of all backgrounds and the ability to truly customize your website journey based on your skin tone.

The new features personalize each user’s journey with beauty-centric AI technology, and mirror Milani’s brand personality. Once you’ve selected your perfect shade match and finish, MilaniCosmetics.com will begin to customize a selection just for you. Over time, the products you shop will surface with your complementary shades based on your own personal skin tone. From there, you can shop as you like or let Milani be the guide for your All-Star Kit, a virtual customization companion that allows the customer to shop a bundle of their preferred product shades and save money when opting to add the bundle to cart.

From seeing makeup represented across a diverse range of models, to shopping Milani’s Conceal + Perfect Foundation, now available in 45 gorgeous shades, the company hopes that every person will feel that the website was individually catered to them.

Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies. You can obtain detailed information about the use of cookies on our website by clicking on "More information”.