Enterproid raises $12 million from Google, Qualcomm and other to allow employees to bring their own devices to work

You may’ve heard about this BYOD trend, where BYOD stands for “Bring Your Own Device.” The idea is to allow employees to use their existing smartphones and tablets at work, instead of buying them corporate-owned devices. It’s a huge trend with pretty much all big software companies taking note of it. Yes, this includes Google, Microsoft, Qualcomm, Apple, etc.

Well today we have a story involving Enterproid — which is renaming itself into Divide — a company that developed the Divide mobile app to allow users to have dual personalities, separating their work and private stuff. It does this through encrypted workspace container on employee devices, while allowing corporate customers to manage Divide through the cloud-based Divide Manager console or through select mobile device management (MDM) partners. Yup, this means that an IT guy working in the other part of the building (or country) will be able to connect to your phone, go through business data, and eventually delete it all if your phone is lost or stolen. Or provide you with access to additional documents, calendars, and so on.

Anyhow, the news here is that Divide managed to raise $12 in Series B funding round, which was led by Google Ventures. Other participating investors included Qualcomm Ventures, Comcast Ventures, Globespan Capital Partners and Harmony Partners.

We like the whole BYOD thing as carrying around two devices doesn’t make much sense. And yes, we are hoping that Divide will use this new cash wisely and eventually force a majority of enterprises to ditch their “here’s the company-owned phone” policies along the way. Most of us don’t need more than a single device, anyway…