The brand already has a strong presence in international markets with customers in Kenya, Nigeria, Tanzania, Pakistan, Saudi Arabia and Poland, it said.

“The smartphones are backed by a strong after sales support service in launched countries. Additionally, EMS is offering an international warranty with all the ‘be’ smartphones,” said Babar Khan, CEO.

The smartphones are built on a solid foundation aimed at enhancing consumers’ smartphone and mobility experience, he said. Applications like BlackBerry Messenger (BBM) and AVG Anti-Virus are pre-installed.

The range comprises three major categories catering to distinct market segments - b. Elite (flagship), b. social (full featured) and b. united (best value for money).