ShopRite's iconic "Can Can" advertisements are still going strong, but this year they're without their iconic — some say archaic — can-can dancers.

Since 1971, ads for the supermarket giant's discounts on canned goods have featured the Moulin Rouge-style dancers, with their high kicks, flowing skirts and puffy petticoats. But the new ads only feature the longtime beret-clad mascot and the familiar "Can Can" slogan.

“From time to time, we refresh the creative for this iconic sale,” said Karen O’Shea, a spokeswoman for Shop Rite's corporate parent Wakefern. "That's what we did again this year, using new graphics and animation in both our print and television Can Can ads."

The change was simply to keep the company's creative "fresh," O'Shea said, keeping the focus on the sale. O'Shea did not say whether the change to the ads was permanent, leaving open the possibility for the dancers' return.