The brand’s name came up in unredacted portions of police documents released this week. According an interview in the documents, former staffer Christopher Fickel told police that Ford’s employees were tasked with purchasing alcohol for the mayor and “The Mayor always wanted ‘Iceberg’ vodka.”

Although distancing oneself from the antics of Ford sounds like a smart idea (and condemning drunk driving is always important), some wondered if the company is just looking to piggyback on the media hysteria surrounding the mayor.

@mistrae I would say Iceberg Vodka now has a notoriety about it that is every marketers fantasy come true.

They’re hardly the first to commercial brand to respond to the Ford scandal. In a series of tweets, the Toronto Argonauts distanced themselves from Ford after he made the now-infamous “more than enough to eat at home” remarks while wearing the football team’s jersey.

(1/5) Toronto Argonauts Statement: It's well-known that the Mayor is a big fan and supporter of the game of football.

To be fair, there was buzz about how the Argos felt about the mayor discussing his sex life while wearing their logo. We’ve put in a request to Iceberg Vodka regarding whether their statement was in response to inquiries or merely a proactive statement. This article will be updated if they reply.

Other brands who’ve been mentioned in the Ford fray include Russian Prince Vodka (also in Ford’s trash), Esso gas (Ford met with Lisi at a station) and Gatorade (allegedly a chaser of choice for Ford).