For starters, Ash Pournouri (Avicii’s Manager), decided back in 2013 to start his own label company, PRMD Records, and since then, has brought on heavyweights like, Avicii, Cazzette and Klingande, just to name a few.

Pournouri wanted to break away from EDM, and just recently signed Swedish, Hip-Hop Producer, iSHi to link up with Pusha T for iSHi’s debut track, “Push It,” and what a fuckin debut it is! We clearly know that Pusha T has mad talent on the mic, but make no mistake, the production from iSHi on this track is well beyond his years, and trust me, he won’t be the new kid on the block for long. From the start of this song, the beat, the sampling and the aggressiveness are so on point, you’re almost guaranteed to listen to it again and again. Don’t look now, but iSHi’s coming for ya and the rest of the music world! Stream “Push It” below.