What’s Your Instagram Brand Identity

Create Your Brand Identity On Instagram With A Few Simple Steps

Brand identity is vital when it comes to gaining and maintaining Instagram followers. Don’t know where to start? Well, you’ve come to the right place. I’ll walk you through some of the simple steps you can take to begin molding your Instagram into a great representation of your brand.

For more in depth tips than these and other strategies to grow your Instagram account check out our video guides! Learn To Grow Followers & Make Money: See our NEW Instagram Video Guides

Leveraging Hashtags

There is an art to using them, but when used properly, hashtags help create brand identity. Hashtags are little pathways that lead Instagram users to your profile. The goal is to build a community around actionable hashtags. Here are the types of hashtags you should be using:

Trending Hashtags: These hashtags are more difficult to stand out in due to their popularity and overuse, but it’s always a good idea to include one or two because you never know who will be checking the posts under that tag and stumble upon your account! Stick to the trending hashtags that are relatable to the post you’re tagging. Otherwise it would be out of place and wouldn’t make sense.

Brand Specific Hashtags: Probably the most important of the hashtags are these guys! Find a hashtag or two that represent your brand and stick with them. The idea is that you’ll be the only one using these hashtags and so your brand will always be associated with them. For example, #Wolfmillionaire is used to represent my brand. Think of it as your brand’s signature. Always use it.

Campaign Specific Hashtags: Use hashtags for upcoming events, contests, or sales. Get others to use it to extend the reach of the campaign. So if you have brand ambassadors they can use that campaign hashtag to form even more connections to your brand. These hashtags get people excited about your brand and the campaign going on.

TOMS took over the hashtag #OneForOne. Also notice how they’re engaging with their followers by replying to comments!

If you’re new to the world of hashtags on Instagram, read up on them first to understand why they’re so important when it comes to growing your Instagram account. After all, the more you know, the more successful you’ll be!

Eye-Catching Content

When someone scrolls through your Instagram, they expect it to flow nicely. And why shouldn’t they? Instagram is a visual platform, so the more uniform the content is, the more appealing it is to the users. Instagram is a very superficial social media platform. People are just drawn to good looking Instagram profiles.

Don’t be afraid to try new things if it fits with the rest of your content. Add a video or a cinemagraph to mix things up! If your niche is posting only black and white photos, do it! Take Sharpie for example. You’d think it might be difficult to think of engaging content for markers… wrong! The majority of their Instagram features art created from their followers using their product. The point is, once you find out what your brand’s vibe is, stick with it.

Take a look at these Instagram accounts that have their content style locked down:

Connect Social Media

If your brand has a website, it’s a smart idea to link it to your Instagram profile so that new followers can connect with you in a different way. Instagram is just a window that looks into the soul of your company, but your website is essentially the heart of it. Be sure to add the Instagram icon to your website so visitors can easily find your brand on Instagram. IG doesn’t allow for links in captions, so a well-made bio will come in handy. In your captions you can say “Link in bio” to guide people back to your website.

Be Engaging

Make your company personable by showing your followers the people behind the brand. Maybe give insight to what goes on behind the scenes. What do you want your Instagram to reflect? What message do you want to convey to your audience? Think of those questions with every move you make on Instagram.

People are drawn to brands that are personable and that care about their followers. Starbucks does a great job of showing love for their coffee-drinking fans. They feature posts of real people enjoying their products. They even re-gram pictures from their followers! Part of creating a brand identity is interacting with your followers and building a community around your brand. It’s all about interaction.

Consistency Is Key

Unless you want to give your followers Instagram whiplash, stay consistent! Don’t begin changing your brand’s regular hashtags out of the blue. Posting pictures that have nothing to do with your brand is also a no-no. Stay reliable! People are drawn to Instagram feeds that are visually appealing. Think of each picture posted as a piece of a whole, as in, they should all fit together.

Publish posts regularly because you don’t want people to forget about you! On the other hand, don’t bombard your followers with multiple posts a day unless it’s a special occasion. Also, post when you know people will see it. An ideal time would be during the day when people might be casually scrolling through the ‘Gram, not at 2AM when they’re all snoozing.

GentlemansCreed. Another prime example of a clean and consistent Instagram profile.

Tell Your Story

You probably have a really cool brand/company. Why not let your Instagram reflect that? Follow these steps to create a solid brand identity on Instagram. The hardest part is finding your style. The rest is easy! Just remember to stay consistent. Instagram is telling your story, so better make it a good read.

Brand identity is just the tip of the Instagram iceberg. For more in depth-tips to grow your Instagram, check out the Wolf Millionaire guides! Learn To Grow Followers & Make Money: See our NEW Instagram Video Guides