Jennifer Alvarez is the Owner of Refined Beauty. Since a young age, she’s been a dreamer. She has always pictured life from a number of viewpoints and creative outlooks. It’s from this natural disposition that she has pursued beauty as her career.

“Take the leap. Just put one foot in front of the other…” – Jennifer Alvarez

When she faced the idea of starting her own salon, she felt both overwhelmed and energized by the challenge. For support, she leaned on her loved ones and reminded herself that “this is not a forever thing”. She knew she had the capacity and community to do anything, even if it meant possibly going back to the drawing board. She could always dream a new dream. There is a reason and purpose behind every decision, success, and failure. Jennifer knew she needed to take the leap into entrepreneurship, and she is glad she did!

“We are our worst enemies; our worst critics. The only person we compete with is ourselves.” – Jennifer Alvarez

From a very young age, Jennifer recognized the internal struggle women face daily. We subject ourselves to an insurmountable standard and scrutinize each flaw we possess. Perhaps it’s societal formed norms that inflict this criteria, or maybe it’s our upbringing; whatever it is, Jennifer has a solution. She encourages everyone, particularly women to keep dreaming and to dream even bigger.

“I love encouraging people…to dream for people who cannot see the dream for themselves.” – Jennifer Alvarez

In each and every person Jennifer contacts, she sees their potential. She sees what they often fail to see in themselves. When discussing her profession, she says, “It’s about connecting with the clients in order to have them feel beautiful for who they already are.” She recognizes that her creativity has the potential to unlock a hidden confidence within her clients. It uses their inherent beauty to refine their ultimate outlook on life.

“There is no finish line… just keep learning and growing!” – Jennifer Alvarez

Time is our most precious resource, and Jennifer sees her main job as helping clients realize their full potential as fast as they possibly can. She may find herself encouraging clients to start over or take a big step outside their comfort zone. It’s her passion to push herself and others to overcome fear, seek encouragement, take risks, and – ultimately – see their dreams come true.