CRM vets back in the game with Kunversion

All-in-one lead-gen service features live chat, mobile-optimized back end and Google Apps integration

Paul Hagey Staff Writer

May 21, 2013

Lead generation and customer relationship management (CRM) platform Kunversion LLC has rolled out a new user dashboard that’s mobile-optimized, integrated with Google Apps, and interacts with leads via text, email and chat before a user has to personally respond.

Tom Ray and Justin Tracy, co-founders of Kunversion, founded real estate lead generation platform Realty Generator LLC in 2001, ran it for six years and then, in 2007, sold it to Market Leader Inc., which remade its business around the technology (Market Leader is, in turn, set to be acquired by Trulia later this year).

Ray and Tracy are back with another lead-gen product in Kunversion, an all-in-one website, blog, CRM and lead-gen platform geared to brokers and teams that costs $1,000 per month for up to 30 users.

They launched Kunversion in early 2011 after three years of silence due to a noncompete clause associated with the sale to Market Leader, and are now ramping up to make a splash in the space, Tracy said.

The updated platform “is what we wanted to do from launch, but are just now rolling out,” said Tracy, who is also Kunversion’s chief technology officer.

Kunversion features an IDX website; a mobile-optimized, HTML5-formatted back end; Android and iOS mobile apps; free e-signatures from HelloSign; a drip email marketing platform; and handles the initial interaction with a lead with live chat. Every day from 8 a.m. to 1 a.m. Eastern time, Kunversion powers live chat from an outsourced team of 10 people who respond to leads on users’ Kunversion platform.

The system also automatically sends texts and emails to leads on a user’s behalf based on triggers like if a lead visits one house five times, checks out a just-listed home or hasn’t been on the site in a while, Tracy said.

The system’s new dashboard view also helps users navigate the system to see details about each lead, prioritize leads into an “active” list and see activity properties laid out in a Pinterest-like grid, Tracy said. The firm is currently working on a new front-end design, which should be out in three weeks, he said.

Curaytor LLC launched a similar all-in-one CRM and website platform — with a heavier focus on marketing — for brokers and teams last month.

What do you think of all-in-one broker/team technology products? What features do you like the most? Leave a comment below.