In an age of self-improvement, the rise of the wearable fitness tracker is hardly surprising. But when does calorie counting turn from an option to an obsession?

According to a YouGov UK study, 3.6 million people owned a wearable fitness tracker in February 2017. This was an increase of 750,000 compared to the previous quarter. As technology advances, previous versions become cheaper and more accessible to the wider public.

For the price of a few HFM magazines, consumers can buy a budget fitness tracker, equipped with everything from activity and sleep trackers, to alerts reminding users to drink water and move around after a period of inactivity. Whole social networks have sprung up in reaction to this fitness phenomenon, enabling people to share their progress and encourage fellow users to reach their personal goals.

“There’s a false sense of obsession in many instances,” he explained. “In the U.S., wearables tend to have a shelf life of six weeks to three months.

“Most consumers don’t know what to do with the data. Many people have an underwhelming experience.

“Over here, one in five consumers own a wearable. In the UK, it’s one in six. We’ve been stuck at that number for some time so we’re hitting that proverbial ceiling. I think the UK is following a similar trajectory.

“The newer phenomenon is smart fabrics, evolving technology that’s capable of tracking a range of metrics which are critically important to many.

“We’re starting to see devices that break free of the commodity zone and can measure respiration, perspiration, hydration, and brain activity.”

The future of wearable technology looks bright. In a recent YouGov UK study, one in six people currently without a wearable said they’re interested in buying a device.

Every day, millions of British people wake up to the glowing screen of their wearable tech. Every night, they go to bed while their device tracks their sleep. Option or obsession? Like any addiction, it depends on who you ask.