As Matthew’s mingled with Ron Reagan, the anchor mocked: “How do you keep an interest among normal people that keeps up with that intense, almost, well, obsession that the gun people have?”

The new NRA commercial features clips of Michael Bloomberg and Barack Obama. Questioning Reagan, Matthew’s quipped: “Ron, do you think there might be a soupcon of ethnic gaming in this, the pictures they put in there? Obama and Bloomberg?”

Ultimately, Matthews concluded that the NRA’s goal in showing pictures of the African American president and the Jewish mayor was because “it might just turn off people in West Virginia.” For Reagan’s part, he eagerly agreed, saying: “Obama looked awfully dark in that picture. Didn’t he?”