Who we are

Roo Mackie

Brands

Brands frequently fail to exploit fully their business value – which is where Roo comes in. Her expertise is in understanding consumers, and pinpointing brand development needs and opportunities. She is Head of Strategy at High50, a business focused on changing the perception of being 50+ and commercialising brands aimed at a 50+ audience. She has led brand development projects with SMA, Quilted Northern & Virgin Holidays, and has managed global consumer insight studies for Procter & Gamble and Unilever among others. She is also a consultant for the Eve Appeal cancer charity.