The site promotes Sales on a daily basis and allows those who sign up to set alerts for when their favourite retailers are featured. It works by location, promoting Sales to customers who are near the location of the store. This is especially useful on the iPhone app, meaning customers can search for Sales while they shop.

While the site covers the whole of the UK, it is currently more London-focused in terms of the smaller indies featured. However, this is an area that Shoparazzi is looking to build and could be a great way for indies to reach a new audience. At present the site has more than 40,000 members. It also hosts a blog with features such as one on the best vintage stores in Hoxton, east London, which also helps promote these small stores.

Shoparazzi could become a useful, one-stop tool for shoppers to track down Sales. As more retailers launch individual iPhone apps, shoppers are likely to become choosier about which ones they download.

Shoparazzi also plans to launch gift cards next month, which retailers will be able to sell through the site. The appeal to customers is that they will be able to buy these gift cards at a discounted price. The value to the retailer is the acquisition of new customers. Shoparazzi will only allow each member to purchase one gift card for each individual retailer in order to control this discount option. Shoparazzi will then take a commission from the retailer for each gift card sold.

The Shoparazzi site is a great tool for shoppers and could be useful for retailers to drive footfall and promote their offers. However, the site’s business model is an unusual one, as Shoparazzi is currently not making any money, and even with the addition of gift cards the restriction of one per member per retailer may limit the amount of money it can make.

Boohoo Group, Asos and Missguided were pushed on the transparency of their supply chain models in the second evidence hearing on the sustainability of the fashion industry at the houses of parliament this week.

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