The SCOPE ASIA approach

The SCOPE ASIA approach is based on both practical experience, as well as conceptual thinking helping decision makers who want their business to grow in Asia. We do not think in industries or products but in solutions, that your company can contribute to solve existing problems in Asia.The SCOPE ASIA approach is based on three major elements:

Intelligence Focus

Thinking in business ecosystem

Project management excellence

Focusing on INTELLIGENCE

Most companies intending to grow their business in Asia have an understanding about WHAT they want to achieve but often feel like facing a huge labyrinth when it comes to all the decisions along their way to success.

Cluster INTELLIGENCE

First, most companies can tell us that they want to grow their business in a specific country such as China, India, Thailand or Timor. However, when we ask our clients, where in these countries they want to start or which regions they want to focus on, most decision makers have to admit that they are not sure. Mostly because they miss in-depth insights about which specific clusters and geographies in Asia are most promising for their products and services.

SCOPE ASIA therefore offers CLUSTER Intelligence services which support companies for a better understanding which cities, provinces or states are most promising for their planned activities and where the institutional environment is favorable.

Industry INTELLIGENCE

As a next step, most companies then need to understand the "local RULES OF THE GAME" in their target market(s). How exactly do companies run their business in their target market(s), how do they find talented staff and local service providers, how does the supply chain, power, telecom infrastructure look like etc.

SCOPE ASIA actively supports clients through its widespread local networks in Asia to access relevant experts and decision makers in their target market(s) to really understand the rules of the game.

ACCESS to local NETWORKS

Making new friends in an unknown market is challenging. Creating trust with potential business partners (suppliers, customers, distributors etc.) is not easily achieved as business in Asia is all about people and their reputation. We know this and have developed different approaches how to introduce you to the local business community and demonstrate that you are serious about business.

SCOPE ASIA and its business development partners, including some of the best business schools in Asia, are able to create unique industry forums for local decision makers and experts. Here you can present yourself and your company in a way like no other - and not only once, but also on a regular basis.

Intercultural INTELLIGENCE

Understanding other cultures is key in our business. However, we have also learnt that being authentic is the best cultural intelligence you can develop.Western executives need to really understand the role of trust in doing business in Asia and its consequences for the development of a local reputation and networks.

SCOPE ASIA coaches its clients during their network and reputation development efforts to achieve the necessary level of trust with local decision makers.

Process INTELLIGENCE

Markets in Asia are dynamic and so are the 'good practice' processes of how to to develop solutions, sell products or manage services. SCOPE ASIA coaches its clients in identifying local practices across markets.

Thinking in BUSINESS ECOSYSTEMS

Strategy DEVELOPMENT

Once our clients have sufficient intelligence on their target markets (CLUSTERS), the local rules of the game (INDUSTRY), how to deal with local business partners (CULTURE) and what to prepare for (PROCESS), we discuss more in-depth their strategic mindset.Especially based on the gathered cluster and industry intelligence, we jointly analyze with our clients possible strategic options and how to subsequently implement the decisions made.This often includes new concepts such as "access-based business models" and the thinking in business ecosystems, because new ways of doing business in Asia are required to reach out to smaller cities and rural areas where growth is actually happening.

SCOPE ASIA has well-tested tools and frameworks, not only to understand the current situation, but also to collect insights about future developments in the institutional environment in your target markets and turn it into specific consequences for your corporate but especially functional strategies.We develop your actual market entry or expansion not only on insights about the status quo, but a true understanding of how it looks like in the future.

Business Ecosystem DESIGN

Many companies have excellent international business development managers. Especially when they operate out of Europe or the US, they are often focused on the industry their company is operating in. However, in today's market environment and growth clusters in small towns and rural areas, many companies need to team up with local or other Western companies to create solutions that the local customers can afford and are willing to pay for.

SCOPE ASIA and its local business partners in Asia supports you in finding the right partners to team up with and create a business ecosystem that allows you to control most of the value generated with as little risk and investment as minimally required.

PROJECT MANAGEMENT Excellence

Project development & implementation in Asia

We understand that "talk is cheap" and that the biggest challenge for any Western company is finally the actual market entry or expansion strategy implementation. This is where we as SCOPE ASIA have our actual strength. Our team of experienced Western and local business development specialists help you along the whole process from logistics and location specifications to local employee identification, as well as legal and financial advise through our trusted network in Asia.

SCOPE ASIA is finally all about implementation. This is why we strongly invest into local networks and trusted relationships. We integrate only local people into the operations for our clients who we can trust and have a proven track record of "walking the talk". Our reputation in Asia is our most important asset as only this guarantees that we can help you to be successful with your business.

For more information about the project work we do in Timor, India and other Asian markets, please visit our project section.