Resulticks

Resulticks is a new generation cloud-based, end-to-end omnichannel marketing platform that allows its users to design, deliver, and analyze the effectiveness of digital marketing campaigns across all digital channels.

Resulticks is a unique platform built by marketers, for marketers. Its user-friendly interface and relevance have made it a clear choice for many of its global clients and alliance partners.

Built by Interakt Digital Group, Resulticks is already live and generating revenue. We have 10 clients already signed up and a multi-year roadmap for continued development ahead of us.

Resulticks is not just another marketing automation platform — but an omnichannel platform, bringing complete transparency to marketers for the first time with one centralized platform for all marketing needs from data analytics, to inbound and outbound campaigns, as well as earned, owned and paid media.

We’re scaling globally. Will you join us?

Communicating with the same set of customers or consumers on different channels — email, mobile, website, social — through multiple channel-specific marketing automation systems is a big challenge for brand marketers today.

Let Resulticks be the Big Data backbone to support your comprehensive customer info hub. Resulticks is built with Microsoft .NET technology and Hortonworks, a new category of Big Data solution known as Connected Data Platforms.

SaaS offering with scalable architecture on the cloud.

Resulticks’ proprietary Smart Link technology enables tracking of individuals across digital channels which allows for targeted marketing and eliminates use of multiple platforms. The individualized Smart Linking URL also allows users to evaluate each customer’s channel propensities and conversions.

The Smart Link technology, along with the platform’s benchmarking capabilities, allow for integrated and real time campaign reporting.

There is no limit to the applicability of Resulticks — it is designed to meet the needs of all businesses across industries and geographies, for both B2B and B2C segments, wherever there is a need to communicate with end audiences across multiple digital channels and devices.

The intuitive and user-friendly interface of Resulticks makes it a breeze to use.

Simply put: Resulticks is the solution to every marketer’s problems. Our end-to-end automation and omnichannel solution maximizes the value of information, delivering actionable data in real time, and powering the creation of modern data applications.

Founded in 2004, Interakt Digital Group started out as a digital marketing agency but recently transitioned into product development resulting in — most notably, the omnichannel marketing automation platform, Resulticks.

Interakt’s ability to acquire global clients within the initial years of product launch is a testament of Resulticks’ unique value proposition and its ability to address issues that existing players are not yet able to address.

Within 18 months, Resulticks has been able to secure contracts with 10 reputable brands across industries and geographies, as well as establish partnerships with global agencies and consultancy firms globally.

Not only are these clients giving remarkable credentials to Resulticks they are also creating opportunities to exponentially enhance Interakt’s revenue by subscribing into Resulticks on a global scale.

Recognised By A Leading IT Research Consultancy Firm
Resulticks’ steady growth and unique offering have recently earned itself an invitation for assessment for inclusion in the Gartner’s Magic Quadrant, grouping Resulticks among the leading “Multichannel Campaign Management” providers in the world. This inclusion serves to enhance Resulticks’ recognition in the marketing automation space.

Redickaa Subrammanian and Dakshen Ram co-founded Interakt in January 2004 with just $6,000 in their pockets and a plan hatched over a café conversation. Their dream was to be pioneers in the digital space, a dream they have not lost sight of over a decade later. They have turned down multiple acquisition offers in favor of staying true to the company and its identity. Resulticks is not only the next evolution of that dream, but the breakthrough that will make Interakt a true pioneer.

With more than 20 years of experience as a global advertising, marketing, and technology expert, Redickaa has used her strategic insight and hands-on leadership to guide Interakt’s growth from a startup to a globally deployed digital communications company with approximately 185+ associates and operations on four continents.

She has worked with some of the world’s most respected brands, including Samsung, Citibank, Ecolab, Lenovo, Nalco, Sony, Hewlett-Packard, Acer, Canon, HSBC, Motorola, Levi’s® and Estée Lauder Companies.

Along with her business partner Dakshen, she has led the development and launch of Resulticks, the world’s most fully integrated omnichannel marketing automation platform.

Redickaa earned her MBA at the State University of New York at Buffalo and received the 2013 Gold Stevie Award for Female Entrepreneur of the Year. She was more recently named a part of Axial’s Growth 100, a list of the best and brightest middle market CEOs across USA.

With more than 20 years of experience in the fields of information technology consulting, project management, software architecture and development, Dakshen is not only the co-founder of Interakt, but also plays the role of Creative Technologist, Product Visionary, and VP of Global Operations.

Dakshen’s results-oriented management style has also been key in delivering exceptional outcomes and ensured the complete satisfaction of global clients such as Motorola, Samsung, Sony, Hewlett-Packard, Etisalat, Nalco, Ecolab, Levi’s®, Lenovo and many more. In addition, Dakshen has to his credit the Global Delivery Platform, forming the backbone of project management and customer interaction at Interakt, while executing projects out of its Centres of Excellence for clients located worldwide.

Dakshen holds a Masters Degree in Business Information Technology from Curtin University, Australia.

Narayanan has been instrumental in winning Interakt some of the biggest brands across Asia-Pacific and the Middle East such as Etisalat, United Spirits Limited, Samsung, Manipal Hospitals, IDFC, and YTL Communications.

Having previously worked with the Times of India Group, his 18+ years of experience spans multiple forms of marketing & communications across digital, print, television, web, mobile, social media, events & exhibitions.

Narayanan has a Post Graduate Diploma from Loyola Institute of Business Administration (LIBA), Chennai and the Advanced Program for Marketing Professionals from the Indian Institute of Management (IIM), Calcutta.

Max has more than 20 years of experience in developing marketing communication strategies, programs, and materials across all media and a wide array of industries. As a corporate marketing and public relations director, he has managed successful national multi-media communications campaigns in both the public and private sectors.

As a creative team member, he has written award-winning marketing communications for leading global companies in fields as diverse as finance and accounting, risk management, corporate reporting, banking, insurance, healthcare, high technology, engineering, manufacturing, retail, education, and architecture. Max holds an MBA in marketing from Northwestern University’s Kellogg School of Management.