We use cookies and similar technologies to deliver a more personalised experience, report on campaign effectiveness and analyse traffic to this site. To learn more please read our cookies and privacy policies. By using this site you consent to the
use of cookies unless you have disabled them.

3 Great Reasons to Shop at Wiggle

No import duties and tariffs on orders under $800Free shipping when you spend over $49 (excludes bulky items)DUTY PAID ON ALL BICYCLES

DEALS THIS MONTH

CYCLE CLOTHING CLEARANCEKit yourself out to take on the unpredictable spring weather

Save up to 50%

BIKE CLEARANCEVitus, De Rosa, Fuji & more

Save up to 45%

WHEEL CLEARANCEIncluding Prime, 3T & Fulcrum

Save up to 60%

THIRSTY FOR MORE?

RIDING MY FIRST SPORTIVEWhen Alice took part in her first sportive, she had only learned how to ride in road cleats 3 days before the event. As a keen runner, she was completely new to road cycling. Here's how she got on.

ALICE'S FIRST SPORTIVE

ESSENTIAL KIT FOR TRIATHLONWith there being three stages in a triathlon, there's a lot to think about. We’ve put together this simple guide which looks at the essential kit you're going to need.

READ OUR GUIDE TO TRIATHLON KIT

GET THERE WITH WIGGLE

We are cyclists, runners, swimmers, triathletes, hikers, and gym-goers. We understand how it feels to GET THERE - that feeling when, whatever your sport, whatever your level, you go further, push harder, get better, and the impossible suddenly feels like home.Like you, we’ve overcome our barriers, including the snooze button. Mostly. We feel the same rush of hitting that peak, climbing that gradient, and beating that time.
We’ve had days we’d like to forget but still can’t wait to get out there again.
We savour those training days with our mates, and the solitary sessions that clear our heads. We’re on your local park run; we’ve swam lengths beside you at the pool; we’ve met you on a 100-mile ride and hiked past you on a mountainside.
This is why we’re experts in sourcing, testing, and delivering the best sports equipment there is at extraordinary prices. And why the world’s biggest names choose to work with us while we continue to support small, specialist brands doing amazing work in sports tech and innovation. That’s why Wiggle works. Because, like you, we’re just trying to be the best we can be.