The recently launched RAREculture offers limited-edition home products perfect for the one-of-a-kind obsessed. Susan Kroll, the founder and CEO of the site, which carries a selection of jewelry and fashion as well as home items, says that unlike other online shops, she's determined to create an arena where clients can "meet" relatively unknown artists through videos that she is creating with each artist. "I want to offer a real understanding of what goes into making these products, so that consumers can really understand the stories behind them," she says. The site's offerings range from highly practical pieces, like serving platters and armchairs, to the purely whimsical, such as a crystal foosball table. "Some of traditions that go into making these pieces might start to die if people don't support them," Kroll says. She works with a team of advisors to scoure the globe for lesser-known design talents like Ambience Studios, a firm made up of a pair of female El Salvadoran architects who create origami-like wood tables and lighting. Kroll focuses on vendors that are under-represented in the marketplace and could very well evolve into the design stars of tomorrow. "There are some amazingly talented designers in this country who'd otherwise have to go to a million craft shows just to sell three pieces," says Kroll. "RAREculture provides a forum for them; where their artistry can be valued and ultimately sold." Prices range as widely as the items, with small ceramic boxes by artist Candone Wharton starting at under $50, to KGB Ltd.'s handmade storage, seating and tables, which can reach five-figure territory.