How Kwarner5 started their print or packaging design journey

Company name

Overview

I am a commercial real estate broker and book author. My books are sold online through Amazon.com, BarnesandNoble.com, and through custom e-commerce sites. They are sold in both paperback and PDF versions. In addition to the ecommerce portion of my business, I also use the books to attract new customers and as a resume builder. The image of the books is critical to my business and brand.

Tell us a bit about who you are and the people you reach

My customers are business owners, decision-makers and office managers that are searching for information on how to move their business and/or how to negotiate a new office lease. The market is business-to-business and the book needs to offer a very professional image. The vast majority of my clients find the books through an internet search or by reading an online article about the challenges of moving an office.

Requirements

I need a re-design of the title Move Your Office. Because the book is primarily marketed online, the design needs to be clean and crisp and easily readable on a thumbnail photo, e.g., on Amazon's website and other ecommerce sites.

While most of my sales are online, I also sell a print version on Amazon so I will need hi-res files and will also need full Photoshop files at completion of the project.

PLEASE NOTE: I am in the process of re-designing my website and the book cover does not need to conform to any current color schemes or graphic styles. I will be setting up a separate contest for a new web design once the cover is complete.

The current book cover appears washed out and drab and I don't think it's obvious what the graphic elements are. Plus I don't believe it's clear that this is a business book, it seems to lack professionalism.