Websites

Nonprofit communicators connect people in need with valuable information and support every day through a range of digital communications channels. Many organizations support people with disability, older people, people with English as a second language and people with low literacy to access practical help and programs every day. For many people experiencing disadvantage, finding out… Read More »

“How many SEO experts does it take to change a light bulb, lightbulb, light, bulb, lamp, lighting, switch?” I’m not an SEO expert, but since I am a Web developer, basic search engine optimization is a service I include in my work. When optimizing your new nonprofit website for search engines, your ultimate goal is… Read More »

Selecting a website platform or content management system (CMS) for your nonprofit is an extraordinarily difficult task. Making the wrong decision can have big consequences down the line, both for your organization and its finances. So it’s important to carefully consider your options. Many people make their selection based on who has the most convincing… Read More »

Virtually every nonprofit has a website to promote its message, but some also make use of microsites – smaller satellite websites intended to complement the organization’s greater cause but focused on a specific issue. A microsite can be a powerful tool to promote your nonprofit’s latest campaign, but depending on factors such as its content,… Read More »

Attracting visitors to your nonprofit’s website is an ongoing challenge – but it’s only half the battle. Your site also needs to be user-friendly. You need to make the experience pleasant enough that visitors choose to stay and engage with your content once they get there. Here are five simple techniques you can employ to… Read More »

Is your nonprofit’s website brag-worthy or a source of shame? Do you treat your site as your most important digital asset, or a neglected item on your to-do list? Digital marketing tools abound and it’s tempting – and sometimes rewarding – to test out new tools, networks and platforms. But in 2015, your nonprofit website should… Read More »

SEO (search engine optimization) is not just another TLA (three letter acronym) that nonprofits can ignore with impunity. Many nonprofits are put off by the challenges, pitfalls, and potential costs of all things technical. SEO does sound technical — and is to an extent — but it needn’t be daunting. In its simplest form, SEO… Read More »

I like to think of a website not like a building that has a set construction end-date, but like a garden that continues to grow and requires constant attention. Often websites don’t get this level of attention of course, which leads to the periodic need to redesign or rebuild. If you reach this point in… Read More »

Is your nonprofit organization’s website converting? Are visitors to your site taking the actions you want them to take? According to Yesenia Sotelo of Smart Cause Digital, website conversions should be the primary reason your nonprofit site exists. Yesenia specializes in building websites for nonprofit organizations and offers training to help nonprofit marketers get ‘website… Read More »

Wouldn’t it be great if your designer or design team could reach into your brain and pull out all the things you want (and don’t want) in your organization’s website design? It can be difficult to verbalize to others what you like (and don’t like) if you haven’t been trained in a visual vocabulary. I’m… Read More »