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13-Nov-2015 15:55

And yet, just this week, a new analysis from Michigan State University found that online dating leads to fewer committed relationships than offline dating does — that it doesn’t work, in other words.

That, in the words of its own author, contradicts a pile of studies that have come before it.

Surely online dating has fed this trend in part, providing the constant buffet of alternative options that sociologists say plays a large part in determining whether a relationship fails; but at the same time, apps like Tinder could never have caught on if people weren’t already approaching sex and dating more casually.

It’s a bit of a chicken-or-egg problem: maybe online dating has made us more cavalier, or maybe our growing casualness fed online dating, or maybe these things both exist together in a miasma of hook-ups and right-swipes and shifting social standards.

And a 2013 paper that suggested Internet access is boosting marriage rates.

“On Tinder everything’s disposable, there’s always more, you move on fast,” one Tinder-user told the Guardian Monday, explaining how the app had single-handedly transformed her from a serial monogamist to a hook-up artiste.

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After all, 2.1 million people get married in the U. every year, and half of those couples will divorce.

(This one, for the record, looked at marriages and other long-term relationships; if you’re not looking to tie the knot, its conclusions aren’t for you.) Then there’s a sort of secondary issue in how we define a site’s actual function, because despite the marketing hype, that isn’t clear.

Most paid sites claim, for instance, that it’s their highly scientific matching algorithms that lead people to serious relationships; in his 2013 book on the subject, however, the journalist Dan Slater concludes that most of those claims are bunk.

It’s a simple question and a common one — one whose answer could determine the fates of both a multi-billion dollar industry and millions of lonely hearts.

It’s a question that seems distinctly answerable: we have user data, surveys, clear metrics for success or failure, entire books full of colorful charts. I’ve tried it for many years, and I’ve been on just about every site. But for some reason, I keep getting stuck with the same results . No one will really stalk him, and even if they do, who cares?