adidas | Interactive Design

In July 2017, Wunderman Singapore was assigned by Adidas to develop an on-site digital activation piece for its retail stores. The end result were interactive touch screens with a novel tech implementation – a transparent 42” touch display was placed in front of a display case which housed football boots inside. These units were deployed in 4 markets (2 x Singapore, 1 x Bangkok and 1 x Kuala Lumpur).