The texture is soft and finely-milled, but it is also on the powdery side. My larger issue with it was the weak color payoff–no matter whether it was used wet or dry, because it looked the same both ways–and that it was sheer at all stages. I tried to layer and build up the color to no avail. The formula can be used both dry as well as wet, but I really didn’t notice any difference in finish or intensity when I used it wet. When applied with a damp brush, what I did find was that it stayed on better; I was able to see eight hours without creasing or fading (though it was always sheer). When applied dry, it had disappeared by eight hours. At present, this shade is exclusive to Saks and Dior.com.