Alex Rodriguez for RushCard

Swing and a miss? New York Yankee Alex Rodriguez is the face of a new prepaid Visa card that’s part of hip-hop mogul Russell Simmons’s network. A-Rod is hawking the Dynasty Prepaid Visa RushCard, the newest entrant in a suite of cards that also includes the “Black Diamond” and “BabyPhat” offerings. The Dynasty costs $10 to buy (as opposed to the $4 a basic RushCard costs). Users can either pay $10 a month or opt for a pay-as-you-go plan. There are fees in both cases, including a buck for each PIN-based debit transaction. “Alex is committed to the mission of empowering his community,” the site’s landing page reads.