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LG Curved Sound Bar to launch in the fall for $699

LG announced the pricing and availability for the company’s first curved sound bar, scheduled to arrive at select U.S. retailers in October.

The premium LG Music Flow Wireless Curved Sound Bar (Model LAS855M) has been designed with a curve, made to fit aesthetically with your curved-screen televisions – including LG’s curved OLED TVs, like the LG Smart Curved OLED 4K TV (EG9600).

Featuring multiple speakers, all strategically positioned within the cabinet, the LG Curved Sound Bar offers an “exceptional audio experience,” according to the company. The speaker offers a 360W, a 4.1ch speaker system and wall-mountable design. The sound bar contains four separate speakers while the wireless subwoofer provides bass.

It also boasts a highly dynamic i-Sound mode, which instantly interprets exactly what media content users are consuming and automatically adjusts the LAS855M’s output settings to suit regular television, sports, movies and music perfectly.

The speaker system will work seamlessly with LG’s Music Flow, one of the first systems to feature Google Cast. That feature allows allows users to send music from their Android phone or tablet, iPhone, iPad, Mac, Windows laptop or Chromebook to their LG Music Flow devices.

This convenient feature allows Music Flow to work with almost every streaming service app on the market – including Google Play Music, Pandora, Songza, TuneIn, iHeartRadio and Rdio, among others.

The system is also equipped with full Wi-Fi and Bluetooth connectivity, the sound bar can integrate into a Music Flow network of speakers with no bridge required to create TV surround sound, using the feature called Home Cinema Mode.

Similarly, Multi-room Mode can be used to turn the entire home into one large-scale sound system. Users can control the music in each room with a single mobile device, enabling them to select a single playlist for the entire house or choose songs on a room-by-room basis.

The LAS855M also offers HDMI pass-through, to reproduce high-quality audio while sending HD video to the TV. The LAS855M is also compatible with existing TV remotes from eight different manufacturers, allowing consumers to control basic functions such as volume/power with the TV remote they already use.

“Our new premium Curved Sound Bar is the perfect complement to our stunning curved OLED TVs and offers consumers the best home entertainment experience with beautiful devices that look as great as they perform,” said David VanderWaal, vice president of marketing, LG Electronics USA. “We welcome the new Curved Sound Bar to LG’s Music Flow family, which offers virtually limitless listening choices and premium listening experience that’s easy to enjoy.”

The LG Curved Sound Bar will be available at U.S. retailers in October at a suggested price of $699.