Width information.
Size options are listed in the custom ‘Standard’ width. This is ideal for customers who normally wear D (average) or E width footwear. (Wide feet? Click here to see styles available in your width.)

The Rein

A bootie that commands attention in the streets. Versatile, but distinctively unique. The Rein's design, led by bold lines, is simple but engaging, making its presence known without taking itself too seriously.

Honest Prices, Highest Quality

Our footwear is handcrafted alongside similar products from other brands that charge customers in the $300-600 price range. We make zero compromises in terms of quality materials, manufacturing, or business ethics (fair labor and sustainability). We simply believe that offering customers a great value is the foundation to long-term business success and is the honorable thing to do.

How We Do It

More than just another “cut out the middleman” story.

Responsive Production

All Thursdays are handcrafted in small batches 50/52 weeks per year. By producing in small lots we are able to minimize waste and overhang and churn inventory more quickly. As a result, we don’t have to build the cost of "excess inventory" into our prices, allowing us to pass along those savings to you.

Lean Business Model

Thursday was originally "bootstrapped" with our limited personal savings, which taught us how to be smart with our money. We keep fixed costs low and do almost everything in-house with a hard working team who believes in the mission, opting for equity ownership over high salaries.

Long-Term Thinking

While most "business people" tell us our markup is too low, we disagree. We are forgoing short-term profits in exchange for offering our friends, family, and customers a better value. This is something we are very proud of and believe will pay off in the long-term; after all, great products at a great value never go out of style!