Back in 2010 when we first started Mamahuhu, we took a lot of walks around the poor areas in Colombia, looking for cobblers and shoe repairing stalls. We would talk to them, look at their works, and make some sample tests to select suitable artisans to work with us.

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Fair trade has been very important to Mamahuhu from the very beginning, therefore we don't employ children, and we employ women who want to support their families. Every artisan work normal hours a day with flexible time schedule. They are all paid per finished product, and in this way, they make 20% more money than what they earn in a factory.

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To take a step even further, we support artisans to grow independently, and they end up becoming a company themselves, who sell shoes to us directly.

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Nowadays, as the word spread about happy artisans working with Mamahuhu, more and more artisans in Colombia call us and bring their samples to our offices.