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Leica reveals Ive-designed Leica M camera

Leica has revealed the Leica M for (RED) camera, which was redesigned by Apple Senior Vice President of Industrial Design Jony Ive and designer Marc Newsom. As reported earlier, the camera was created for a Nov. 23 Sotheby’s auction to benefit The Global Fund. Leica claims the design team went through 561 models and made nearly 1,000 prototype parts while designing the camera over a span of 85 days.

The camera features “a laser machined aluminum body and an anodized aluminum outer shell.” It packs a full-format CMOS sensor and a new Leica APO-Summicron –M 50mm f/2 ASPH lens.