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Free thinking from Grayling people

20th December 2018

IR Planning for 2019

Lucia Domville gets ready for the New Year...
The New Year is fast approaching. What does this mean for an IRO? It is time to look at what you achieved during this past year, what KPIs were hit, and how your performance will be measured.
More importantly, now is...

Why you shouldn’t worry about Google’s next algorithm change

Alex Judd, GCore Business Director, explains why an honest, informed SEO strategy will always win in the long-term.
It's a question I get asked a lot: "But what happens when Google changes its algorithm?"
I can understand the concern. Some in the SEO community...

The Advantage Series

Organizations of all sizes, across industry sectors, face complex reputational, regulatory and communication challenges. Here we examine some of those in depth, looking at how they can be overcome, and how Grayling can create advantage.

UX Everything

Grayling’s CEO Middle East & Africa, Loretta Ahmed, on the importance of a well-designed user journey, in the latest post on our #6x19 trends forecast.
The last Grayling trend for us to unveil is UX Everything. … and It’s appropriate that it comes last because,...

The Future of Measurement and Evaluation

As AMEC Measurement Month 2018 draws to a close, Loretta Ahmed and Stephanie Stamatakou look ahead at what the future might hold.
Please download the paper, and engage with the debate on Twitter, using #AMECmm
Loretta Ahmed is Chief Executive Officer at...

Dear Victoria’s Secret, I’d Like to Help

Grayling US chief client officer, Danica Ross shares her take on the retailer's woes.
As Forbes recently reported, Victoria's Secret saw its fiscal third-quarter operating income tumble 89%, or a whopping $120 million. Losses of that magnitude aren’t due to...

Medium Message

Grayling UK’s Head of Consumer, Kat McGettigan looks into what happens when brands capitalise on the unique properties of a material channel or platform, in the latest post on our #6x19 trends forecast.
One thing we expect to see, feel, smell and hear far more of...

Niche work if you can get it

Communications professionals are getting more narrow-minded – in a good way! Grayling’s US chief client officer, Danica Ross, explains in the latest of our #6x19 trends forecast series.
In our #6into18 trends forecast this time last year, we talked about The...

Modern measurement challenges

When it comes to measurement and evaluation, there are many challenges present today that didn’t exist years ago. Breaking down these challenges and integrating all of the data is difficult but absolutely essential to demonstrating the all-important ROI and evaluating...

Soundwaves to a sound strategy

As part of our #6x19 trend series, Klara Banaszewska unveils the emerging need for marketers to incorporate sound as a central focus in communication strategies…
We’ve come a long way since the senseless days of Siri. From voice activation and branded playlists,...

Better Together

Grayling’s European Head of Digital Campaigns, Reese Maabich looks into what happens when brands realise the potential of collaboration, in the latest post on our #6x19 trends forecast.
There is nothing new about brand partnerships. Borrowing a bit of another...

Everything I know about storytelling I learned from Stan Lee

Jon Meakin mourns the passing of a pop culture icon.
I was deeply saddened today to learn of the passing of Stan ‘The Man’ Lee, founder of Marvel Comics and creator of such iconic figures as Spider-Man, The Incredible Hulk and The X-Men. Lee was 95 years old, so...