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A 1977 Indiana University graduate with a bachelor of arts in biology, Bruce was hired by Cook Incorporated in 1979 as the company’s first sales representative for its newly formed Critical Care division. In 1991, he moved from California to Cook’s Bloomington, Indiana, headquarters as Director, Sales and Product Development and in 1999 was named Vice-President, Cook Critical Care and Global Strategic Business Unit (SBU) Leader. In 2011, he moved into a newly-created position, Vice-President, Global Technology Assessment and Healthcare Policy. In this job, Bruce works across Cook’s 10 SBUs to strengthen Cook Medical’s technology pipeline, develop economic analyses for Cook products, and to foster pragmatic relationships between industry, academia and health systems.

Bruce serves on the CTSI external advisory committees for Indiana University, UCSF, University of Chicago and the University of Florida, as well as Case Western Reserve University’s Coulter program and the University of Louisville’s REACH program. He has been invited to speak about medical device invention and commercialization at more than 35 CME/CLE forums in Europe, Asia, Australia and North America. He has six issued US patents.