Lamborghini Museum: a record-breaking 2017

There are 100,000 visitors who in 2017 went to visit the Lamborghini Museumof Sant'Agata Bolognese, a significant record!

With a two and a half increase in turnover in just two years, the museum space has attracted aficionados of every nationality: Europe, excluding Italy (which counts 30% of visitors) is the main catchment area with 42%, followed by visitors from America (15%) and lastly from the Asia-Pacific region (13%). In terms of visitor profile, 2017 saw a relevant number of under-18 fans and an increasing presence of women of over 35%.

This major success for the Lamborghini Museum is due not only to the recent restyling of the entire exhibition complex, which boasts a rich collection of historic and current models, but also to the exhibition on the legendary Ayrton Senna. When the exhibition dedicated to Senna came to a close, the Museum was completely reorganized. It follows Lamborghini's entire history with a classification of the models according to their engine type, right up to the Urus and to the two cars at the root of its creation: the LM002 and the extremely rare Cheetah.

A programme of new exhibitions about the world of Lamborghini is currently in preparation and will soon be revealed. The Museum, which is located inside the company premises in Sant’Agata Bolognese, is open seven days a week from 9.30 a.m. to 7.00 p.m.