According to recent research, Google is increasing the number of websites punished for manipulation of external links used to increase page ranking. As the basis of the study, Portent looked at thousands of incoming links for 50 websites. The company measured various effects of the links, including the results they had on search listings.

The Penguin algorithm was introduced by Google in April 2012 to detect and punish sites which had used links dubiously to increase visibility in search listings. As a result, the page ranking of millions of websites dropped, causing the companies to become less prominent on the search listings. The study which was carried out and produced by Portent, an internet marketing company, indicates that the number of links tolerated by Google which are deemed to have been manipulated has reduced drastically. Initially, around 80 per cent of the links to a website considered to be of dubious nature were permitted by Google before any action was taken. The number of such links tolerated by Google dropped to 65 per cent, before falling even further to 50 per cent at the end of last year.

However, any site that is employing an ethical search engine optimisation campaign should not have too much to worry about. Links play a major part in SEO; the careers of search specialsts rely on them to an extent, and this latest research drives home the need to cultivate them in a natural fashion as opposed to using methods frowned upon by Google.

A number of websites belonging to regional newspaper groups have been affected by a Google clampdown on paid link building. Various media outlets have been severely affected, along with some smaller regional news sites. Among those affected are (more…)

Anyone searching for the term ‘Interflora’ presently will be in for somewhat of a surprise. Whilst the flower delivery service’s paid ads still appear at the top of the SERP, a scroll down the page will reveal no mention in the organic listings.

Indeed, at the time of writing, you need to go all the way through to page five of Google’s search results to find direct mention of (more…)

With the use of more sophisticated analysis and reporting tools, it has been a long time since search engines started penalising websites employing black hat techniques. However, the imitable Matt Cutts from Google has shown that the nefarious SEO practice is still an issue.

Any UK firm wishing to perform well as an online business needs to get its marketing right. To deliver this, those companies performing best tend to use (more…)

US based department store JC Penney has hit back at claims which accused it of using black hat SEO techniques to manipulate its standing with Google.

David Segal, an investigative reporter with the New York Times, recently published an article which demonstrated that the company had hired search engine optimisation company SearchDex, which went on to indulge in some seemingly (more…)