As another year of Money, Mindset and Marketing is fast approaching, it never fails to surprise me how much time and effort goes into planning and hosting a live event.

Hosting an event can be a fantastic way to build your brand, establish stronger relationships, and gain credibility in your space. Events are fun because people come together in person, and that creates much better opportunity for connection. Having said all of that, when you transition from a small event to a planning a big event, you need to be prepared to play in the big leagues!

You wouldn’t think that a Shark would tell you that it’s important to make your customers feel special but that’s exactly what Daymond John, the CEO and founder of FUBU, and regular contributor on Shark Tank did when he spoke at the Archangel Summit in Toronto.

He talked about valuing your customers, communicating with them regularly and doing things to make them feel special. He spoke about picking up the phone and calling your customers on a regular basis, to say hello or wish them a happy birthday. Even if you get voicemail, a message from you is always going to be more powerful than an email or text message.

People often think that selling is BAD. When in fact, the best salespeople are those who do a really good job of serving others. They don’t even have to try to sell because it’s so natural to them that people just want to buy.

A few years back, I wasted almost an entire year of business growth on a project to create passive income. Let me explain…

I hired a coach for a healthy five figure sum and told him I wanted to create some passive income. At the time, I had a bunch of ebooks, and a few online programs that most certainly should be making me rich while I slept. This guy knew how to do this, he was smart, came with raving endorsements and all in all was a great coach and mentor.

I am guessing that your business caters to all types of people. I am guessing when someone reaches out to buy something, whether a product or service, you don’t ask them what color their skin is, what religion they are or what their sexual orientation is. That’s because it doesn’t matter. Business is business…right?

Let me explain…

I’m sure you can think of a time when you’ve had an exceptional experience buying something because of the customer service that you received. Perhaps, you may have even purchased something you weren’t looking for SIMPLY because of the buying experience.

Excellent customer service in the retail industry is an absolute necessity. Without the right people on your staff, you’re not going to be able to maintain and grow a successful, and respected business.

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