2016 was a year of daring creativity at Havas. We took one of the most celebrated advertising campaigns of the century to new heights, revealed the hidden secret of a fake Instagram star, and brought a little magic back to a post-Brexit UK just in time for the holidays.

Below, Toygar Bazarkaya, chief creative officer of Havas Worldwide, Americas, shares the five pieces of creative work from Havas Creative Group that left the biggest impression on him (and on the industry) this year.

1. Havas New York for Dos Equis: Mission to Mars
“#AdiosAmigo, the real-time social goodbye to the Most Interesting Man in the World received two billion impressions in 24 hours—before TV ever launched. This campaign transitioned a traditionally TV-driven brand into a social-first brand.” Read more here.

2. BETC Paris for Addict Aide: Like My Addiction
“An amazing case all based around social media. You won’t see it coming, but once it hits you, it’ll make you think. Ingenious and sobering social commentary.” Read more here.

3. Arnold Worldwide for Jack Daniel’s: Our Town
“The new Jack Daniel’s work by Arnold breaks all conventions of its category. Refreshing, honest, funny…Love it.” Read more here.

4. Havas London for Heathrow Airport: Coming Home for Christmas
“The second installment of the Heathrow Airport work. Beautifully crafted storytelling that will make you smile and tear up at the same time.” Read more here.

5. Havas Life Sao Paulo for Teva Neurociência: Parkinsounds
“Health is the new black. This is living proof that health is on the rise and might just lead the way when it comes to innovation and creativity.” Learn more here.