JLG Adds to Eric Carle Baby Range

Jun 07, 2013

The Joester Loria Group has signed two new partners for The World of Eric Carle-branded baby products in North America.

Jaxxwear has signed on to create a range of onesies, rompers and footies for the U.S. and Canada, and Creative Baby is developing a line of infant and toddler juvenile products and furniture for the U.S.

The new Jaxxwear Caterpillar and Friends collection will use The Very Hungry Caterpillar, alongside other characters from Carle’s books, to create contemporary prints for both boys and girls ages newborn to 24 months. The line will launch this fall at department stores and independent retailers.

The Creative Baby line will include high chairs, jumpers, walkers, booster seats and a foam table and chair set with interactivity. The line will be available in spring 2014 at mid-tier, specialty and department stores, as well as independent retailers.

The Jaxxwear and Creative Baby lines complement a growing infant and toddler program for the brand that also includes toys, games and gifts.

Other new products coming this fall include infant apparel by G&W, feeding items by Zak Designs and furniture by Levels of Discovery.