It appears that the promoters planned to fund this by selling the data from their subscribers to targeted advertisers. When will the American public realize the extent to which their private data is nothing more than a commodity to be bought and sold.

Can someone explain how this could even be legal? How would this not force theater owners to violate their contracts with studios? I received a warning letter from one studio when I went over my 2% of allowed passes for a particular film. How am I supposed to keep within my 2% bounds when some other business is passing out passes without consulting me?