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Being part of a food chain that delivers some of the safest, highest quality food in the world is one of pride and commitment. Now more than ever people want to know that their food is safe, healthy and produced under certified conditions. To be successful in the business of ranching today takes a can do attitude, creativity to think outside the box and listening to the needs of today’s consumer.

At Diamond 7 Ranch we are proud to say that is what we do and to share our story with you. We are diligent in our herd practices. We know our cattle. We care for the land in which they are raised and we are committed to delivering on Alberta’s global reputation for world-class beef.

Of course success in part is also keeping your costs in line, managing and preserving the land for future generations and dealing with the elements of what Mother Nature throws at you. You constantly need to look at ways to improve the business, for different opportunities and efficiencies. Coasting won’t cut it in today’s beef industry – if you’re coasting you’re guaranteed to be headed downhill.