Edelman to fund a Second Life business

Steve Rubel (micropersuasion.com) announced that PR firm Edelman will fund a business within virtual world Second Life (SL). That’s not as absurd as it may sound: As a business can provide a services within SL which some customers are definitively willing to pay for (think customized software, scripts, design etc.), it’s no less abstract than any other kind of software development. Just maybe less costly.
(Link)