Elon Musk’s electric-car company Tesla Motors came under fire this summer for the first-known fatality involving a self-driving vehicle. 40-year-old Joshua Brown, from Canton, Ohio, was killed when his Tesla Model S Sedan, which had its Autopilot system activated, collided with a tractor-trailer. “Our condolences for the tragic loss,” Musk tweeted after the accident. But the Tesla C.E.O. has remained adamant that self-driving cars are already far safer than human drivers, and that self-driving technology will ultimately save untold lives. On Wednesday, Musk drove that point home by taking his argument to its logical extreme: if autonomous or semi-autonomous cars keep people alive, than any obstacles to implementing self-driving technology is literally killing them.

“There are many more minor accidents and serious accidents than there are fatalities,” Musk noted on a call with journalists, Recode reports, as he announced that Tesla will begin manufacturing all of its cars with the hardware needed for full autonomy. “We see significantly better [results] with autonomy than without. That just gets better over time as the system is further refined.” According to the company, each new Tesla—including the upcoming Model 3—will now include eight cameras, twelve ultrasonic sensors, forward-facing radar, and a powerful new onboard computer designed to make sense of it all. When Tesla’s self-driving software is ready, a wireless update will instantly make all of its semi-autonomous cars fully autonomous.

Standing in the way of this revolution, Musk suggested, is tantamount to murder. “If you’re writing an article that’s negative that essentially dissuades people from using [autonomous tech],” he told reporters, “you're killing people.” For Musk, the message is clear: self-driving technology is the future. That’s why instead of shying away from autonomous tech in the wake of the fatal accident earlier this year, Tesla is moving full-steam ahead. Still, Musk says the rollout will take a little while. The new self-driving hardware system, called Hardware 2, will cost $8,000, significantly more than Tesla’s existing Autopilot system. “The [existing] autopilot will continue to improve with fleet learning,” Musk explained. “But it is limited by the fundamental hardware that is on the hardware 1 cars . . . They have half the range and resolution.”

How the public—and government regulators—will respond to self-driving cars remains a question mark. But the biggest challenge facing Tesla hasn’t been its autonomous technology; it’s been its willingness to test the patience of shareholders with missed production targets. Yet that too might be changing. This month, the company announced it had set a record in the third quarter of 2016, delivering about 24,500 vehicles. Tesla’s sales target for the second half of the year is 50,000 vehicles, and in a statement the company said it intends for its fourth-quarter deliveries to be “at or slightly above” the third-quarter’s, “despite Q4 being a shorter quarter and the challenge of delivering vehicles in winter weather over holidays.” Not only were its sales numbers up, but so were its production numbers: the company produced 25,185 cars in the third quarter, or just under 2,000 a week.