CORPORATE RECRUITING CASE STUDY: US Army

About the Client

The US Army is the largest branch of the United States Armed Forces. It currently employs more than 450,000 soldiers.

With the conversion and analytical power of the proprietary Aria platform, YouVisit created a 360-degree virtual experience showing potential recruits what a day in the life of an army solider is really like.

Objective

The Army sought to increase number of recruits and overall quality of leads obtained via GoArmy.com.

Challenge

The army was having difficulty effectively educating recruits with static, non-interactive 2D content, and engagement (measured with time-on-site) and conversion rates were declining YoY.

Strategy

Leverage the power of immersive 360° content to enable potential recruits to fully understand and appreciate each stage of the recruitment process.

View the experience

The US Army’s virtual experience takes viewers inside life as a soldier with immersive 360-degree panoramas and videos. The experience helps potential recruits determine if a career with the army aligns with their personal and professional goals.