The thrills of a new relationship can bring joy – bliss and even euphoria; it’s an exciting time… until one of you gets “the ick” i.e. the ominous trigger that suddenly turns you off your beloved quicker than you can swipe right.

While one person’s flaw is another person’s asset a new survey reveals the one thing giving Brits the ick above all else – and it boils down to basic hygiene.

YouGov asked British men and women what traits would bother them most in a partner and it turns out that a disparity in levels of cleanliness reigned supreme as the ultimate deal-breaker.

From a list of 30 attributes – including differences in sex drive and sophistication – 71 per cent of those surveyed said that someone who cares less about being clean than them would make them most uncomfortable.