Course website for PERF-596-002 at American University

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CrowdRise

Have you heard of CrowdRise? It is essentially a for-profit crowdfunding platform like Kickstarter and Indiegogo, but specifically for nonprofits and with slightly lower transaction fees. It was started in 2010 by actor Edward Norton and three partners, and it recently acquired $23 million in financing. Norton is using his connections with actors like Will Ferrell and Seth Rogen to use the site to raise funds for charities to expand its popularity. Considering the connection to Ferrell and Rogen, this tagline makes complete sense.

“If you don’t give back, no one will like you.”

The Chronicle of Philanthropy recently posted an article on CrowdRise. Check it out.