Paul McNamara from Network World obtained the long-lost commercial from Craig Elliot, who worked for Apple from 1985 until 1996 before starting his own tech company two blocks away.

Elliott said the short film was first screened at a company meeting in Hawaii in 1984 as part of an effort to rally the sales team, and that while snippets of the film have been shown at private events, he's "never seen [the whole film] anywhere else."

In the commercial, which features professional actors as well as company heads like Marketing VP Mike Murray, shows underdog Macintosh's fight against monolithic IBM, whose boring products are turning office workers everywhere into drones.

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Steve Jobs' Best Quotes

Steve Jobs' Best Quotes

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"We've never worried about numbers. In the market place, Apple is trying to focus the spotlight on products, because products really make a difference. [...] Ad campaigns are necessary for competition; IBM's ads are everywhere. But good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves."
-- Playboy interview, 1985