THINX Cycle Set

UX/UI Design

This was a fun project to work on for an awesome brand. I was called upon to help clarify the user experience and redesign the UI of their website's Cycle Set component. This component aims to provide users with an easy way to buy underwear in sets according to one's menstrual cycle.

From the UX research provided, most customers browse on mobile, but make their purchases on desktop. There were a number of issues at hand that made for a painful experience on both devices. Clarity and functionality were paramount.