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Friday, 8 March 2013

Women in different countries celebrate International Women's Day (IWD) differently. Last week
in Dar es Salaam, I attended an event in celebration of IWD at the Diamond
Jubilee Hall in town. Women came dressed to impress and the
theme was African prints or attire. One thing I realized is that African women
LOVE to dress in different colours and love to look bright and attractive. All
kinds of Swahili Fashion came out and I must say I was very impressed indeed.

Me and and the ladies from Exim Bank.

The sponsors for the event were Oxfam and EXIM Bank among others.
Oxfam gave a good brief on how women are creating livelihoods for the families
and ultimately for the nation. The role of the woman remains of crucial
importance especially for African women who have been placed within stereotype roles
for a long time. Oxfam also highlighted the importance of eating healthy as
women and how we play an important role of building the nations nutrition
through the way we feed our families.

Overall it was a great event and a very culturally enriching experience. Women danced to
the entertaining traditional Tanzanian Taarab music. After that a delicious lunch was
made consisting of some of Tanzania's popular dishes, pilau and biriani (spicy rice and
meat dishes), popular throughout all of East Africa.

Over time and distance, the equal
rights of women have progressed. We celebrate the achievements of women while
remaining vigilant and tenacious for further sustainable change. There is
global momentum for championing women's equality.

Each year around the world,
International Women's Day (IWD) is celebrated on March 8. Thousands of events
occur not just on this day but throughout March to mark the economic, political
and social achievements of women. Organisations, governments, charities,
educational institutions, women's groups, corporations and the media celebrate
the day. Many groups around the world choose different themes each year
relevant to global and local gender issues.

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About Me

Tadziripa Madzima-Bosha (also known as Tadzie in short) has over 12 years experience in the advertising, marketing
and communications industries. In the past she has served in senior roles such
Creative Director, Studio Manager and Senior Art Director for advertising
agencies in Zimbabwe and Tanzania namely Gary Thompson and Associates, Visual
Point Creative Group, Africa Advertising and M2 Advertising Agency. Currently Tadzie
leads the Marketing and Communications for the Africa region for Reach for
Change - an international non-profit organisation which runs accelerators,
incubators, innovation competitions and hubs for social entrepreneurs and
start-ups in 17 countries globally. Tadzie oversees the marketing and
communications for 7 countries in Africa namely Ghana, Tanzania, Rwanda, DRC,
Chad, Senegal and Ethiopia. Tadzie is also a
marketing coach who has trained over 50 social entrepreneurs in the Reach for
Change incubator with communications and marketing skills such as branding,
marketing strategy development and digital communications.

Tadzie
has vast
experience in strategizing and executing various CSR communications
campaigns in partnership with corporate organizations such as telecoms,
banks and media companies namely Tigo/Millicom, entertainment broadcasting
group Modern Times Group (MTG), Exim Bank Tanzania,
Kavli Trust and IKEA Foundation, just to mention a few. In her work with Reach for Change, she has
also worked on strategizing and executing non-profit communications campaigns
for organizations such as UNICEF, EU and British Council. Tadzie is also the
Founder of Brand@Heart, a
consultancy that provides start-ups with marketing, branding, campaign
strategy, pitching and public speaking skills. She is an amazing knowledge hub
on how to develop effective social good communications campaigns for corporate
companies and non-profit organizations andis a brilliant dynamic communicator.