by Tim Matthews, VP of Marketing, Incapsula
A best practice in pull, or inbound, marketing is aligning your content with the purchase process—often called “the buyer journey.” Think about how buyers first become aware of your product and then ultimately…

When the topic of cloud rolls in during any business conversation, the benefits of lower up-front implementation costs, faster deployment, frequent updates and integration with legacy systems are typically front…

The road is littered with the remnants of companies that failed because they didn’t anticipate changes in market dynamics and customer demands. To remain relevant, companies must become Predictive Businesses and not only sense the present, but see the…

We live in an “always on” culture in which everyone is digitally empowered. There are officially more mobile devices than people in the world. More than a billion of us participate in social networks. Over 15 billion web-enabled devices…

Nearly 14 billion years ago, massive forces of gravity and friction converged to spark the big bang that gave life to the universe as we know it. Today, the same type of convergence is occurring in the business world….

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