“This vehicle is now ready to reserve in advance, offering our customers a unique opportunity to own the most advanced Peugeot ever built and to be at the vanguard of our attack on the D-segment with a car that will really turn heads.”

Customers who make an early reservation will also be rewarded with 4 years of free servicing via a Service Contract and as a personal “thank you”, will also receive an exclusive free gift – a set of FOCAL Wireless Headphones.

The all-new 508 First Edition offers a choice of two of Peugeot's most efficient, high-performance engines - a PureTech 225 bhp EAT8 petrol or a BlueHDi 180 bhp EAT8 diesel engine.

On reservation of an all-new Peugeot 508 First Edition, customers will be required to pay a nominal £250 reservation deposit by credit/debit card. Deliveries will begin in October 2018.