Monetate Blog

If it’s March, you practically have blanket excuse to throw stuff in a bracket. This year, we’re biting.For the next three Mondays, we’re running #MonetateMerchMadness to let you tell us which piece of merchandising content you’ve found...

Recently, marketers have been adopting the mantra “more email, more money.”If you increase the number of emails you send, the thinking goes, you’ll increase the number of customer conversions. Regardless of your success with this tactic, most marketers...

There’s a problem right now in digital marketing, and it’s this: we can’t decide what real-time marketing means. Don’t believe me? Do a google search for “real-time marketing.” Seven of the initial search results refer to it as...

This summer, I wrote a blog post suggesting that digital marketers in the ecommerce space accelerate the timelines of their tablet optimization projects. If you’ve read our latest Ecommerce Quarterly report, released earlier this week, you probably know...

When journalists call me to evaluate sales numbers during a specific cycle, they usually want to talk about simple year-over-year comparisons. But those are the wrong conversations to be having. Instead of measuring the year-over-year sales change of...

In online marketing, and in conversion rate optimization in particular, there’s a relatively large danger of missing the forest for the trees. Some marketers are so obsessed with conversion rates that they forget to look at conversions with...

If you asked a person without extensive baseball knowledge if they would rather play small ball or hit home runs, they would likely say hit home runs. And who could blame them? There’s glory and fame that comes...

When CMOs started focusing their marketing strategies on better understanding their customers and deepening relationships with them to drive loyalty and overall lifetime value, marketers turned to email.But traditional email is no longer meeting those CMO objectives.Marketers are...

It’s hard to turn on national news lately and not learn some new, dramatic winter weather-related terminology. With debilitating ice storms and power outages in the Mid-Atlantic, sub-zero temperatures in the Midwest and record snowfall in the Pacific...

Leading business-to-business marketers are moving away from their spray and pray acquisition strategies, opting instead to create more personalized experiences for each buyer. And it’s no wonder: a recent Corporate Executive Board Marketing Leadership Council study found that...