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In a comment by Ben Alex on his own Blog he made the following statement:

Regarding the name "Roo", we brainstormed about 20 names before SpringOne Europe. We then eliminated those subject to existing trademarks and similar considerations. You'd be surprised how many great names you just can't use due such factors! Anyhow, those names that remained were put to the community to vote and "Roo" was the hands-down winner (as mentioned in my entry above). The name Roo originally came from "Real Object Oriented", but we dropped that given the focus shifted to sustainable productivity when I resumed work on the project. Because I still called the code "Roo" when talking to colleagues, it became the de facto project name. When we saw the names that survived trademark review, we thought it would be nice to at least throw Roo in there – and that's the story of the name! You're also right in that you pronounce it like "Foo".

Roo is also a short form of kangaroo, which you probably did not know if you live outside Australia like me.

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"Just Roo it" was definitely the best, this should get like the "special consideration prize" or something.
"Rapid Application development for the enterprise" is the most boring but the most accurate and probably the best from a promotion point of view.