Richard Branson does drag after losing bet

"Coffee, tea or ... definitely not me." – Sir Richard Branson worked as an AirAsia X flight attendant on Sunday after losing a bet to AirAsia CEO Tony Fernandes.

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Branson does drag after losing bet7 photos

That's smooth – The beard can stay, but the leg hair has to go. Branson had his legs shaved at a cocktail party the night before the flight.

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Branson does drag after losing bet7 photos

Rare footwear – Branson said he had to shop around before finding a pair of shoes that would fit.

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Branson does drag after losing bet7 photos

Service with a (weird) smile – Branson served meals and drinks to passengers, including the guy who made this happen -- Tony Fernandes, CEO of AirAsia Group.

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Branson does drag after losing bet7 photos

"I'm so sorry, sir." – Branson is probably the only flight attendant who can get away with "spilling" drinks on the airline boss and laughing about it.

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Branson does drag after losing bet7 photos

Would you order a drink from this man? – "This has been a real first for me but I have enjoyed the experience and I have nothing but respect for what our fabulous flight attendants do every day to keep us safe," said Branson after the flight.

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Crossdressing for a cause – The AirAsia special charity flight took off on Sunday from Perth, Australia, for Kuala Lumpur. The five-and-a-half hour journey with flight attendant Branson raised almost A$200,000 for the Australia-based Starlight Children Foundation.

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Story highlights

Virgin Group chairman and founder Sir Richard Branson honored a lost bet by serving as flight attendant on AirAsia X

Branson donned lipstick, high heels and a red skirt for the stunt

Flight raised almost $200,000 for children's charity

Branson "spilled" drink tray on AirAsia Group CEO Tony Fernandes

The pictures might be NSFW -- at least if you're looking at them over lunch -- but Virgin Group founder Sir Richard Branson was certainly working it on Sunday.

Donning red lipstick, a flight attendant's skirt and high heels, the maverick businessman served drinks, made intercom announcements and chatted up passengers on an AirAsia X flight from Perth, Australia, to Kuala Lumpur.

A little recap.

Two years ago, Branson and AirAsia Group CEO Tony Fernandes wagered on their Formula 1 racing teams, each man betting his own team would finish ahead of the other's in the 2010 Formula 1 Grand Prix in Abu Dhabi.

The loser would have to serve as a female flight attendant on the winner's airline.

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On Sunday, he honored the bet by serving on a special AirAsia X charity flight.

Branson wore heavy makeup, including fake eyelashes and bright red lipstick. At a cocktail event in Perth the night before the flight, he had his legs shaved, but managed to keep his mustache.

"This has been a real first for me but I have enjoyed the experience and I have nothing but respect for what our fabulous flight attendants do every day to keep us safe," said Branson after the flight.

"He is an entrepreneur, visionary, knight and adventurer, Sir Richard can now also add AirAsia flight attendant to his long list of credentials," joked Fernandes.

During the five-and-a-half-hour flight, Branson poured coffee and tea, served meals, distributed merchandise, made in-flight announcements and entertained the passengers, according to an AirAsia statement.

He also accidentally (read: deliberately) tipped a tray of drinks over Fernandes during the flight. The two are close friends.

For each seat sold for the event, AirAsia X is donating A$100 ($100) to Starlight Children's Foundation, an Australia-based organization dedicated to seriously ill and hospitalized children and their families.