The new online campaign for Crank 2: High Voltage is cashing in on an old women cursing by letting you send a profanity laden message to your friends through their official website. The gimmick comes from a scene in the movie where Chev Chelios (Jason Statham) needs to conduct electricity to keep his heart going and can’t find anything, so he starts trying to generate static electricity, rubbing up on an elderly woman who later says he treated her like “his dirty little whore.”
The actress who plays that part now appears in this marketing piece that lets you send two brief clips from the movie to a friend, along with insults along the lines of her being reminded of her virginity and calling your friend a bitch.
Why is it that when old women curse, it's absolutely hilarious? That's what Crank 2: High Voltage is using to draw in viewers. You can have an old woman (known as the old dirty little whore) in the movie Crank 2, send a personal video message to your friends. Check out the site here Crank 2: Dirty Video Message.