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BMI View: We expect to see tangible improvements in the Serbian food & drink sector. As household spending picks up, it is likely that retailers will see their market grow by as much as 5% annually through 2020.The economic environment has improved recently and prudent reforms will have to be put in place to ensure longer-term growth for the sector. On the other hand, population decline and ageing remain an issue as they shrink the market, which will hit some segments, especiallyalcoholic drinks.

Serbia - Food and Drink Spending

(2013-2020)

f = BMI forecast. Source: National statistics, BMI

Latest Updates & Industry Developments

Indofood, an Indonesian firm, has opened an instant noodle production plant in northern Serbia. The EUR11mn facility is going to serve the domestic market.

Serbia's biggest sugar producer Sunoko has received regulatory approval to take over TE-TO Senta, a sugar refinery in Serbia. The producer itself is a target, as an Austrian sugar firm Agrana has been reportedly considering to acquire a majority stake in the Serbian producer.

Heineken's interest in Serbia is alive as the Dutch company is committing a EUR15mn investment in Zajecarska Pivara as a part of a restructuring process over the next two years.

Univerexport, one of the largest groceries retailers the country, has begun constructing a new distribution centre in the northern part of Serbia. The facility will cost EUR16mn and will open in April 2017.

The food & drink sector retains an optimistic outlook, as we are forecasting a 5.3% average annual growth in dollar terms throughout 2017-2020. Pasta products, coffee and water will be some of the best performing segments.

The Serbia Food & Drink Report features BMI Research's market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

Key Benefits

Benchmark BMI's independent food and drink industry forecasts for Serbia to test other views - a key input for successful budgeting and strategic business planning in the Serbian food and drink market.

Target business opportunities and risks in Serbia through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.

Coverage

Analysis of the major strengths, weaknesses, opportunities and threats within the food, drink and mass grocery retail sectors and within the broader political, economic and business environment.

BMI’s Food and Drink Risk Reward Index

BMI’s Risk Reward Index provides investors (food and drink manufacturers and mass grocery retailers) looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry, economic and demographic points. These provide indices of highest to lowest appeal to investors, with each position explained.

Food Forecasts

BMI’s food chapter is divided into sections such as meat, fish, confectionary, dairy and canned foods, and provides insight into each market’s food industry, centred on a forecast to end-2019 for the sector. The chapter includes the following elements:

Industry Forecast Scenario: Historical data series and a forecast to end-2019 for growth of key indicators within a market’s food industry. Indicators include food consumption, food consumption as % of GDP, canned food sales, confectionery sales and food and drink imports and exports, among others.

Industry Developments: A summary of corporate developments, including news on M&As, FDI, expansions, closures and financial results, in addition to analysis and explanation of the latest industry events and how these could influence further investment.

Market Overview: An overview of the structure of the market, introducing the key players and discussing underlying trends.

Drink Forecasts

Segmented the same way as BMI’s food chapter, the drink section provides insight into each market’s drink industry, centred on a forecast to end-2019 for the sector. Forecast indicators include alcoholic and soft drink sales by value, volume and sub-sector and tea and coffee sales, among others.

Mass Grocery Retail Forecasts

Segmented the same way as BMI’s food and drink chapters, the mass grocery retail section provides insight into each market’s grocery retail industry, centred on a forecast to end-2019 for the sector. Forecast indicators include mass grocery retail sales by format (including supermarkets, hypermarkets, convenience and discount stores) and a breakdown of the organised retail sector versus the traditional sector, among others.

Competitive Landscape

Illustration of the mass grocery retail and food and drink industries via rankings tables comparing revenues, number of outlets and number of employees. This chapter also includes data-rich, in-depth regional analysis of the market position, business strategies and investment potential of the region’s leading mass grocery retail and food and drink operators.

Company Profiles*

Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts, our macroeconomic views and our understanding of the wider competitive landscape to generate company SWOT analyses. The latest financial and operating statistics and key company developments are also incorporated within the company profiles, enabling a full evaluation of recent company performance and future growth prospects.

Sources

The Food & Drink reports draw on an extensive network primary sources, such as multilateral organisations, government departments, industry associations, chambers and company reports.

*Company profiles are not available for every country. Those reports instead contain information on the current activities of prominent companies operating in the market.