Update: Thanks to Nikki from Howl911.com for this incredible addition to the timeline from the Canadian Press (I moved it up from the comments section, because it’s just too stunning to be overlooked.):

Starting in December, concerns began filtering back to the company through toll-free customer lines about the “cuts and gravy” style pet food.

[…]

One large customer in the United States initiated its own recall after receiving complaints and put future orders for the products on hold.

December. December. December. How many pets died because of the decisions made to press on? We may never fully know.