Take A Closer Look At The Icon For Apple's Terrible Maps App — iPhones used to come with Google Maps, but Apple booted Google after the two companies were unable to negotiate a new deal. — The whole thing fell apart over turn-by-turn directions. — The problem for Apple is, everyone (well, almost everyone) hates their maps app.

Mobile Ads: Here's What Works and What Doesn't — Coupons, Pitches Tied to Smartphone Search Get a Yes; Don't ‘Spray and Pray’ — In 2010, Apple Inc. co-founder Steve Jobs proclaimed, “Mobile advertising really sucks.” Now, however, the rule book for what works in mobile advertising is slowly being written.