Live Stream: 8 Things You Need To Know Before Starting

Are you considering including Live Stream to your digital marketing strategy

Are you interested in doing Live Stream, but just don't know how to start?

In this vlog, you'll learn how 8 things that will help you jump-start your Live Stream in no time.

The beauty of going live is the tremendous opportunities it opens up to you by getting closer to your audience. You do not need to have a studio, you do not need to learn any video editing software in order to go live. Live stream give you instant exposure to your customer avatar. Watch video below to learn the 8 things you need to know before starting your Live Stream.

PROS & CONS OF LIVE STREAM

Everything has its pros and cons and Live Stream is no exception to the rule.

Live Stream Pros:

Very Engaging: when marketing on social media, engaging your audience is very important. Well, Live Stream allows you to engage with your audience in a way that recorded videos cannot.

Longer Viewing Sessions: when your audience is watching your recorded video, they can easily pause it and come back to it. Sometimes it might be a week before they do. Busy life right? The downside is, if you are promoting a product it will take a week before you audience can see it. In contrast, it is not easy to pause a Live Stream and come back to it. Therefore, your audience is most likely to stay and watch the Live Stream. Plus the audience can interact with you live.

A Lot Of Streaming Options: Live Stream has taken a life on its own. A lot of social media now are making it available on their platform. Even Google+ now has a live streaming option for its users.

New Revenue Options: another positive side of going Live is, it opens you up to new customers or clients. You can go Live a do a presentation of your product or business opportunity and generate leads. You can be really creative with your Live. So company schedule the same live multiple time a day to maximize their result. Another option is to broadcast your recorded live and answer question live. You can download my Live Stream Leads PDF to learn how to do that.

Live Stream Cons:

High Speed Internet: you can not go Live on your phone in an area where you do not enough bar on your from your cell phone provider or if you do not have a strong wi-fi signals.

Accessibility: when you go Live you do not have to worry about going to studio with a enough space and setting, but there are others things you need to consider. The big one is what time of the day you need to go Live. If you go Live early in the morning, there are people on the other side of the world who are still sleeping or just waking up. You will need to find out which time zone majority of your audience live in and plan so.

Live Blabs: if you say something that you didn't mean or spill the beans on an upcoming launch or event you cannot take it back, because it is Live. Whatever mistakes you make (Like I did in my Live Stream above) is Live you cannot edit them.

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6 Easy Steps To Grow Your Instagram Following

In this vlog, you'll learn how to grow your Instagram following by implementing these 6 easy steps I am about to reveal.

One of the hottest topics on Instagram is about growing one's following. If you've been on Instagram long enough, I am sure you've experience some sales pitches to buy followers or some crazy software program to increase likes and followers. Well, it is a bad idea especially if you are using Instagram for business. This will throw off your algorithm, and those fake followers will never engage with your content or even buy anything for you.

In this video, I share 6 easy steps you can start implementing everyday to start building your followings and it will not cost you a penny. It might be a slow process, but it will pay off in the long run.

You may also find interesting this Instagram articles I wrote where I share some cool apps you download to spice up your Instagram marketing. Read more

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Who Else Wants To Create An Instagram Tribe?

In this article, you'll discover how to leverage the power of hashtags to find or build an Instagram tribe that fits with your brand.

If we do an objective comparison of all the major social media (Facebook, Twitter, LinkedIn, Snapchat an Instagram) in terms of community engagement, Instagram comes on top as the number social media platform for engagement.

If you have a business and you social media as one of your marketing strategy, then I am pretty sure you have encounter posts talking about building your community or finding your tribe. But what exactly does this term stand for? According to Wiki definition:

The term tribe or digital tribe is used as a slang term for an unofficial community of people who share a common interest, and usually who are loosely affiliated with each other through social media or other Internet mechanisms. The term is related to “tribe”, which traditionally refers to people closely associated in both geography and genealogy. Nowadays, it looks more like a virtual community or a personal network and it is often called global digital tribe. Most anthropologists agree that a tribe is a (small) society that practices its own customs and culture, and that these define the tribe. The tribes are divided into clans, with their own customs and cultural values that differentiate them from activities that occur in ‘real life' contexts. People feel more inclined to share and defend their ideas on social networks than they would dare to say to someone face to face. For example, it would be ridiculous to ‘poke' someone in real life.

When you find or create an Instagram tribe that fits your brand like a pair of glove, your community is then a marketing gold.

How do you find a community or an Instagram tribe that fits your brand?

For instance, if you sell weight-loss products, searching #weighloss will give you several other relevant hashtags such as #weighlossjourney, #weighlosstransformation, #weighlossgoals, and #weighlossbloger.

As you can see, all of this hashtags are large, by selecting one and creating a new search you can then find more specific hashtags. For example by selecting #weighlossjourney will yield you the results such as #weighlossjourney2016, #weighlossjourney2017, #weighlossjourney2018, and #weighlossjourneyuk. See image below.

You next step in the process of building your Instagram tribe is to search for people who frequently use these hashtags. Then follow them and engage with them daily by commenting and liking their posts.

Once you start this process, you will start noticing other people showing up frequently on the same accounts. Follow them, like, and comment on those accounts as well, and before you know it, your Instagram tribe is developing.

You can solidify your relationship by sending direct message to introduce yourself and your business. Since you are just meeting, please refrain from making a sales pitch. Let the relationship mature organically and tell them how much you enjoy the conversation you've had.

Once you are in a community, certain influencer and brands may rise to the top. These accounts are excellent to engage with because the audience you are trying to reach sees these accounts often. Engaging daily, liking, commenting, leaving thoughtful or funny comments on an influencer or big brand accounts can help boost your following and even lead to a relationship with that influencer or big brand.

if you cannot find a relevant Instagram tribe that you are seeking, then it is time to create your own. First thing you need to do is to run a contest or campaign asking people to submit a photo or video that goes with your hashtag. For example if you are personal trainer, you could ask people to summit a picture or video of their best workout of the day using the hashtag #bestworkoutotd. People love challenges like this because it provides post inspiration and an excuse to show off their workout. Keep checking the hashtag for submissions, and thank everyone for participating. The next step is to follow them, and keep coming back frequently, commenting and liking their pots. All of a sudden, an Instagram tribe is forming.

The most important thing to take away while implementing any of these method is the engagement. The more you engage with other people's posts, the more they will engage with yours. Tribe members eventually get to know each other on a deeper level by watching for those special posts every day.

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About Me

I am one of the few people who are crazy enough to believe that our destiny is not set in stone. We are born with the irrevocable right and power to shape our destiny, thus we are born creators. I have experienced first hand that power in action, and I am ready to share, and teach others how to use what you already have, buried deep inside of you.

I am a husband, and a father of two most handsome and intelligent boys I've ever seen. That is why I married their mother, she got the look and the brain.

I like to laugh, travel, cook, meet new friends, play soccer, read, write poems, exercise, and meditate. I am also into organic foods and products. I like to try different things, experience different cultures and foods.

I believe in striving for excellence. I am very optimistic regardless of my outside circumstances. We are given a unique gift at birth to make this planet a better place. Let us join hands, and make the changes we want to see.

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