MAM

MUMBAI: The International Advertising Association’s (IAA) India Chapter today announced the winners for the 3rd IAA Leadership Awards at a glittering ceremony held in Mumbai. The event, presided by Honourable Union Minister of State for Finance Sri Jayant Sinha, brought together the most creative and strategic minds from the world of Marketing, Media and Advertising industry as they competed against each other for the coveted awards.

The 3rd IAA Leadership Awards celebrated the hard-work and efforts put in by professionals from across industries that have enabled their brand promise and message to further their respective brands’ propositions with consumers.

Congratulating the winners, Chief Guest for the evening, the HonorableUnion Minister of State for Finance Sri Jayant Sinha said, “It is an honour to be present in a room full of achievers. Politics much is like marketing in many ways. In my experience I have learnt that Indian consumers are a very different lot, very different from consumers internationally. They are emotional, relational and definitely need value for money – paisa vasool is a must. So when we are speaking to the Indian consumers as marketers, much as we in politics do, we need to keep these aspects in mind. Having said that, I would like to congratulate the winnerstonight, and hope they celebrate their success over years to come.”

Speaking on the occasion, Srinivasan K Swamy, President of IAA’s India Chapter said, “It is wonderful to be in the amidstof a collection of individuals who are seekers of excellence. I am humbled and proud at the same time. Humbled, because I am in the midst of a distinguished audience and proud, because this is only the third year of IAA Leadership Awards and it has already established itself as an industry standard. I would like to thank for the support I received from Raj Nayak for putting steam behind an award that the industry looks forward to.”

The 3rd IAA Leadership Awards were presented by COLORS. Speaking about the initiative, Raj Nayak, CEO – COLORS said, “IAA is undoubtedly the best platform in the industry bringing together creative minds, and the IAA Leadership Awards celebrates the leaders who empower like-minded individuals to push their boundaries with great campaigns and hard work. Associating with the event is an absolute honour and we would like to extend our heartiest congratulations to the winners for their contribution towards the development of the industry. We look forward to further our association with IAA and continue to applaud the efforts put in by professionals on this national platform.”

Kaushik Roy, President - Brand Strategy & Marketing Communication, Reliance IndustriesLimited, announced the Hall of Fame award to I Venkat – Director, Eenadu Group along with the Srinivasan K Swamy and the Chief Guest – Jayant Sinha. He ended the proceedings by thanking all the winners, the judges and the hosts and the Chief Guest for gracing the occasion and making it a memorable evening.