The Dorito Effect: The Surprising New Truth About Food and Flavor

A lively argument from an award winning journalist proving that the key to reversing Americas health crisis lies in the overlooked link between nutrition and flavor The Dorito Effect is one of the most important health and food books I have read Dr David B Agus New York Times bestselling author We are in the grip of a food crisis Obesity has become a leading cause of preventable death after only smoking For nearly half a century weve been trying to pin the blame somewherefat carbs sugar wheat high fructose corn syrup But that search has been in vain because the food problem thats killing us is not a nutrient problem Its a behavioral problem and its caused by the changing flavor of the food we eat Ever since the 1940s with the rise of industrialized food production we have been gradually leeching the taste out of what we grow Simultaneously we have taken great leaps forward in technology creating a flavor industry worth billions annually in an attempt to put back the tastes weve engineered out of our food The result is a national cuisine that increasingly resembles the paragon of flavor manipulation Doritos As foodall foodbecomes increasingly bland we dress it up with calories and flavor chemicals to make it delicious again We have rewired our palates and our brains and the results are making us sick and killing us With in depth historical and scientific research The Dorito Effect casts the food crisis in a fascinating new light weaving an enthralling tale of how we got to this point and where we are headed Weve been telling ourselves that our addiction to flavor is the problem but it is actually the solution We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended