Emergent Research

EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

Authors

The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

Videos

Disclosure Policy

Emergent Research works with corporate, government and non-profit clients. When we reference organizations that have provided us funding in the last year we will note it.
If we mention a product or service that we received for free or other considerations, we will note it.

... every iOS device since the iPhone 4s and iPad 3rd gen is already capable of being either an iBeacon receiver or transmitter, as long as it’s properly configured.

The ability to provide persistent, aware, real-time, location-specific, personalized data delivered straight to a customer's smartphone has long been considered the holy grail of location-based marketing.

iBeacon provides this capability and unlike other technologies (NFC, for example), it's supported by 250 million mobile computing devices.

Another advantage iBeacon has is the growing number of businesses using Apple tablets as information kiosks, information panels and point of sale terminals. Almost all of these devices are iBeacon capable.

We believe Bluetoot LE is the winning location-based marketing technology platform. Small businesses interested in location-based marketing should investigate this technology and consider deployments over the next year to 18 months.h