Sisley Eau d’Ikar – the new video

Sisley is launching in October its new masculine fragrance called EAU D’IKAR. Eau d’Ikar gets its inspiration on the myth of Icarus. In greek mythology, the main story told about Icarus is his attempt to escape from Crete by means of wings that his father constructed from feathers and wax. He ignored instructions not to fly too close to the sun, and the melting wax caused him to fall from the sky. For Sisley, Ikar is a name that represents a poetic intention. The deep desire of men to fly. Not to challenge the sky but to take off of the land, gain lightness and an intense feeling of freedom. Ikar is courage and fantasy. It is a powerful man that knows his limits and plays with it. It is a man who are not afraid of looking into the limitless boundaries of the sky. If you want to read more, check my full article here about it: Eau d’Ikar by Luxury Activist.

And here, please check a new exclusive video, revealing the final artwork for the advertising. It is simply beautiful, elegant and meaningful.

José Amorim has been working in the luxury industry for more than 15 years. In the past 8 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.