Audi Driver: hey Girls, wanna go for a spin in my fast ride?Girls: ehh not sure, there's not even enough space for all of usSoldier: wazzup girls, in the mood for a joyride?Girls: *yaaaaay*Soldier: join the army if you wanna drive a tankSoldier2: jump in, starting engineAudi Driver: hey, what about the spin?Girl: forget it, I want to drive something bigNarrator: the Austrian Armed Forces offer unique opportunities for young people who are at least 18 — everything else is just everyday life

According to Judith Goetz of the Austrian Students' Union, quite a bit:

"The video is trashy and an embarrassment... It is totally archaic to show such an obviously sexist video at a time when women are already part of the Austrian military."

Indeed, the commercial is offensive — in many ways. It appears to insult the intelligence of young men as well as women.

But is that what they were intending all along? One of the inevitable downfalls of aging is that younger people stop making sense. Not to mention that humour rarely translates well (especially from German or Japanese!) What I'd really like to know is what the average Austrian 18-year-old thought about this ad.

1 comment:

Haha! This ad is hilarious… although it does look like a foreign-language version of something you'd see on 'Air Farce' or 'Saturday Night Live'. But then again, I'm not an Austrian teenager, like you say.