What You Need To Know About Targeting iPad & Tablet Searchers

“2012 will be the year of the tablet,” said Kenshoo CMO Aaron Goldman in a recent Search Insider column . With the figures he’s seeing, it’s hard to disagree with him. According to Goldman, 7% of all online sales Kenshoo saw over the holidays came from a tablet, and “Of the sales transactions completed via mobile, over 83% of the revenue was driven through tablets, and overall tablet conversion rate was 2.72%, more than 3x higher the conversion rate for mobile phones. Additionally, the average order value from tablets ($149.84) actually exceeded that of desktop computers ($146.07).” On top of that, tablet ownership nearly doubled over the holidays, according to Pew Internet . With numbers like these, it’s clear that there’s an opportunity for marketers in tablets in 2012. What’s not clear is what marketers need to do to target tablet searchers effectively. Do tablet owners...