MediaMath Opens New Office in Madrid

Digital ad solutions provider MediaMath has demonstrated its commitment to the European market with the opening of a new office in Madrid.

The decision to add a Spanish hub makes it 12 locations across five continents for the fast-growing MediaMath, which is headquartered in New York.

Looking ahead to further growth in Europe, MediaMath says operations at the Madrid office will be led by Gonzalo Garcia, who has been announced as the company’s country manager for Spain.

Garcia brings a wealth of experience to the table courtesy of previous roles at programmatic ad firm Targetopia and global trading desk Affiperf.

Business as usual

It’s been a big few years for MediaMath which, since an inception in 2007, has expanded its own offering out from a demand-side platform (DSP) to a full operating system, called TerminalOne. The company supplies technology that enables both advertisers and agencies to better manage their data for optimising various aspects of their marketing activity.

Europe has been earmarked as a key continent for the company, who last year announced the opening of a new office in France alongside those in Sydney and Japan.

These openings followed a hugely successful 2013 for MediaMath, whose revenue in 2013 reached $310.8 million, representing 490% growth over three years.

Strategic hires

Dave Reed, managing director EMEA at MediaMath, said that Spain in particular would represent a prime focus for the business going forward, while highlighting the impact that Garcia could have on the business.

"Spain is a significant focus for MediaMath and the opening of a new office in Madrid demonstrates our deep commitment to the market,” Reed commented.

“With programmatic investment in Spain poised for significant growth, Gonzalo's insight and experience of the advertising industry and agency trading desks in particular will be invaluable to our clients. We are delighted to welcome him to the team."

Also joining Garcia through the MediaMath doors is Yusuke Yokota, who was announced as the company’s country manager for Japan - another market his new employer is backing for strong programmatic ad growth.

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Richard Towey

Richard is a former head of content at PerformanceIN. After many years spent covering developments from the automotive, sports, travel and finance sectors, he eventually turned his full attention to reporting on stories from the fast-evolving world of digital marketing.