In the gaming industry, companies tend to focus on players who produce most of the revenue; the biggest losers. A new Optimove research tested what happened on the other side of the scale – the players who won big – and uncovered how important they are

By using only two characteristics from the “first purchase” stage data, this DIY guide will help you divide your first timers into more than a dozen groups, and help you find the right campaign for every customer

The mean, the median and even a statistical test may only tell part of the story. You should always aspire to use your data in more sophisticated methods to get the most out of your new campaigns. We’ll show you which and why

Up to 80% of customers in subscription-based services cancel their subscription during the first three months. Across the customer journey, here are the personas you should be aware of and the actions you should take to retain them

How will the marketing industry change in a decade? What will be the major trends in 2028? In a world where data is going to be so accessible, there won’t be any separate aspects to a customer journey. Words from Optimove’s CEO as presented at NRF 2018

BetBright wanted to communicate better with its players, to improve their experience and enjoy greater player spend and lifetime value. Learn how Optimove's personalized marketing capabilities help them reach their goals

Customers have repetitive habits and customs. Whether it’s their favorite shopping day, preferred product or chosen spending amount, there’s a lot of data out there that will help you to entice them into that desirable second transaction