Wonder what Chris Martin will think of this advert for their launch of the ATT Concert Series

Billboard reports Coldplay to launch Samsung AT&T SummerKrush Concert series in Los Angeles Â Aug. 3, with select songs set to air on Jimmy Kimmel Live. Artists for the eight remaining shows of the concert series yet to be announced.

By Mitchell Peters, Los Angeles
Billboard Magazine

Coldplay will perform in Los Angeles later this summer to help launch the fourth annual Samsung AT&T Summer Krush, a free concert series designed to showcase the capabilities of the newly released Samsung Infuse 4G, available exclusively through AT&T.

The British rock act will launch the nine-city series with a concert on Aug. 3 at the Los Angeles Tennis Center on the campus of UCLA. Select songs from Coldplay’s performance will air that same evening on ABC’s “Jimmy Kimmel Live!”

Beginning next week, a limited number of free tickets to the Coldplay show will be available through registration at samsungsummerkrush2011.com, a Summer Krush spokesperson tells Billboard.biz. Tickets will also be available to purchase, priced from $45 to $150, on July 15 through ticketmaster.com and Ticketmaster outlets. Net proceeds from the Los Angeles concert will benefit the Grammy Foundation’s Grammy in the Schools music education program (grammyintheschools.com).

Coldplay is expected to release its fifth studio album this fall. The new set’s lead single “Every Teardrop Is A Waterfall” has so far peaked at No. 14 on the Hot 100 and at No. 5 on Rock Songs. The band’s last release, “Viva La Vida or Death and All His Friends” (2008), debuted at No. 1 on the Billboard 200 and has sold 2.8 million copies in the United States, according to Nielsen SoundScan.

The group is currently slated to play numerous global music festivals between July and October, which include London’s iTunes Festival (July 22), Chicago’s Lollapalooza (Aug. 5) and the recently announced iHeartRadio Music Festival in Las Vegas (Sept. 23).

Through mid-September, Summer Krush will visit mostly 2,500-capacity venues in Dallas, Nashville, New York, Seattle, Atlanta, San Francisco, Chicago and Orlando. The artists for those markets will be announced in the coming weeks, a spokesperson says.

Along with hour-long live music performances, each event will feature interactive activities and the chance to win prizes, including the Samsung Infuse 4G and a Summer Krush-branded guitar. A limited number of free tickets for the concerts will be available through radio promotions and online registration at samsungsummerkrush2011.com.

“From a sales perspective, we can track by city,” she said, declining to reveal the cost of producing Summer Krush. “We have a strict [return on investment] process that we have to go through to get this program approved every year. So we do have to provide some sort of quantitative data.”