RESTON, VA, April 18, 2017 – comScore today announced the introduction of Facebook demographic metrics to the validated Campaign Essentials™ (vCE®) campaign measurement suite. Beginning next month, vCE will include measurement of both display and video ads that run on desktop and mobile platforms on Facebook, Instagram and the Facebook Audience Network.

The availability of these new metrics -- including demographics, reach, frequency and GRPs -- comes in addition to viewability reporting for Facebook campaigns, which comScore introduced in vCE last year.

“The addition of demographic reporting for Facebook ads in vCE marks another step forward in providing advertisers and agencies with transparent, uniform measurement across all platforms and devices,” said Gabe Goldstein [pictured], senior director of product management at comScore. “We’re also pleased to offer both demographic and viewability metrics for Facebook and Instagram campaigns – a testament to our goal of easing the complexity of campaign measurement for our clients.” More...