The BYU team did an advertisement for Philips in the commercial, showing how powerfully the company’s light bulbs illuminate. The commercial shows an older man who believes he is walking toward the “light at the end of the tunnel,” only to discover his wife replacing an old light bulb with a new, brighter one from Philips.

“The only thing I hoped for was to hear the crowd laugh, and it happened,” said Michelle Brodrick in an interview with BYU. “I don’t think it’s quite hit me that we won this national award. What makes me happy is just seeing people’s reaction to it.”