Indomina buys Sundance pic ‘Filly Brown’

Company nabs worldwide rights to hip-hop feature

The Indomina Group has acquired worldwide rights to Youssef Delara and Michael D. Olmos’ Sundance pic “Filly Brown” and plans to give the film a theatrical release this fall.

Gina Rodriguez stars as Maria Jose “Majo” Tonorio, aka Filly Brown, a young L.A. hip-hop artist whose rap lyrics come from the heart. When a sleazy record producer offers her a crack at stardom, Majo faces some daunting choices. With an incarcerated mother, a record contract could be the ticket out for her struggling family, but taking the deal means selling out her talent and the true friends who helped her.

Helmers Delara and Olmos produced with Victor Teran, Amir Delara, Mico Olmos, Edward “E-Dub” Rios and Khool-Aid Rios, while Edward James Olmos exec produced with Kevin Smith and Homa Soroor.

“We are excited to be involved with this crowd-pleasing, musically inspired feature film,” said Indomina vice-chairman and CEO Jasbinder Singh Mann. “Audiences will be amazed by the talent of breakout Gina Rodriguez.”

“Filly Brown is a fresh new voice exploding on the scene just like Indomina Releasing. We believe they’re poised to become a major player, and we can’t imagine a better partner to bring the world of Filly Brown and her music to a wide audience,” said Delara and Michael D. Olmos in a joint statement.

The deal was brokered by Alexis Garcia for WME on behalf of the filmmakers. Bruce Kirkland and Rob Williams negotiated the deal for Indomina.

Indomina recently acquired Ice T’s documentary “Something From Nothing: The Art of Rap,” Bart Layton’s docu-thriller “The Imposter” and Sheldon Candis’ Common starrer “LUV,” all of which debuted at the Sundance Film Festival in January. Company’s upcoming productions include “Afro Samurai” with Samuel L. Jackson and a pair of “Cabin Fever” sequels.