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Apple providing iPads to Los Angeles school district in $30 million contract

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Apple won a contract this week with the Los Angeles Unified School District to provide iPads to its students, netting Cupertino $30 million across the next two years. The agreement will roll out iPads to students at 47 campuses; the iPads cost $678 apiece (nearly $200 more than a standard entry level iPad) and come loaded with educational software. Bizarrely, with tablets priced at $678 apiece, $30 million only nets LA schools approximately 45,000 iPads, while the school district comprises 640,000 students. We asked Apple to clarify and were told that the contract is for 31,000 iPads (for both students and teachers) which come with "Pearson Common Core System of Courses delivered via a new app." That's in addition to Apple standards like iWork, iLife, and iTunes, as well as "a range of educational third-party apps" included. The first iPads arrive in classrooms this fall, in what is deemed the "first phase" of a larger rollout.

The battle for LA's school contract was hard fought, with both board members and a Microsoft rep pushing back against student / teacher ratings and the overall cost. The teachers union president Warren Fletcher requested the money be spent on hiring new staff over mass-buying iPads, while district officials argued that national student tests require computer literacy, the LA Times reports -- the board voted unanimously (6 - 0) to approve the contract.

CUPERTINO, California―June 19, 2013―Apple® today announced it received the Los Angeles School Board of Education's approval to begin a massive roll out of iPad® to its students across the school district starting this fall. The $30 million commitment for iPads is the first phase of a larger roll out for the country's second-largest public school district.

"Education is in Apple's DNA and we're thrilled to work with Los Angeles Unified public schools on this major initiative as they plan to roll out iPads to every student across 47 campuses this fall," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "Schools around the world have embraced the engaging and interactive quality of iPad with nearly 10 million iPads already in schools today."

"The Board voted unanimously for Apple because iPad rated the best in quality, was the least expensive option and received the highest scoring by the review panel that included students and teachers," said Jaime Aquino, LAUSD Deputy Superintendent of Instruction. "The vote is another step forward in the District's plan to equip every one of its students with a device by 2014. When completed, the LAUSD will become the largest district in the nation to provide each of its students with the technology."

Apple will provide iPads that include the Pearson Common Core System of Courses delivered via a new app as part of the integrated solution. Apps such as iWork®, iLife® and iTunes®, in addition to a range of educational third-party apps are also included.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

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