Emanuel Ungaro's Mounir Moufarrige Does Not Believe in Bad Publicity

Emanuel Ungaro's Mounir Moufarrige Does Not Believe in Bad Publicity

Despite the rumors regarding Lindsay Lohan being on her way out as artistic director of Emanuel Ungaro, CEO Mounir Moufarrige stands firmly behind his starlet:

“There are some girls out there that whenever they move, whatever they wear, they attract attention, even if they make mistakes. It’s all publicity,” Moufarrige said on the sidelines of a luxury conference in Milan. “We’ve got a celebrity and it’s a new concept, which we’re going ahead with.”

“[Ungaro], let’s recognize it, was a dormant brand, and now everybody’s talking about it today, so the level of awareness has improved greatly,” he added.