Thatchers Cider is launching a new campaign for its flagship brand Thatchers Gold this weekend.

It will first be aired on Saturday, June 24 and will be seen over 200 million times over the summer. The advert will appear during The British F1 Grand Prix, The Confederations Cup, The Tour De France, Royal Ascot, and premiership football and rugby.

What is special about this ad?

It was shot in Somerset! Partly on Thatchers Myrtle Farm, but also in Axbridge and Chelvey.

You will see shots of both towns as well as a hint at a famous scene from a famous film also shot in Somerset. Hint: It was filmed in Wells. Can you guess?

You also get a glimpse of Martin Thatcher and chief cidermaker Richard Johnson.

Read More

Marketing director Yvonne Flannery said: “This is a commercial that is affectionate, humorous and warm hearted, but is clear in its message that Thatchers Cider tastes as good as it should – you wouldn’t settle for a hot air balloon that could almost fly, so why would you buy a cider that’s almost perfect?

“It has a very clear comedic intent – the tone is knowing, with a gentle surreal comic edge, so the viewer knows we’re all having some fun."