4 Products

Skin type and condition-specific face care systems are an industry first in creating easy, effective, color-coded systems, designed to address the unique biological differences in male and female skin.

Ancient alchemy meets advanced green biochemistry to create the first skin care line to take men’s skin challenges serious. Since when do men have one skin type and condition?

Sixteen core products in four skin type specific regiMENs (Sensitive, Oily, Normal and Dry), can be combined to create custom systems that address the skin conditions that concern you most while intercepting free radical damage that can age the skin prematurely. Ethically sourced food grade, natural, organic and wild crafted ingredients are “microblended” with the same pride and attention to detail a brewmaster takes to craft a fine Belgian ale. OM4 products are eco-friendly, cruelty-free, world-conscious, and free of parabens, SLS, and harmful chemicals.

Step 1: Our cleansers address the fact that male skin is 10-20% oiler due to testosterone, but also needs a cleansing solution that is pH and hydration adjusted based on the four skin types.

Step 2: After Shave / Toner accounts for the fact that (1) men shave and have shaving-related skin concerns (sensitivity, razor burn, ingrown hairs), (2) compromise the skin’s natural immune barrier by removing the outermost protective layer (the acid mantel), and (3) require disinfecting and healing of any nicks and cuts without the sting of alcohol, and (4) must recalibrate pH to prevent additional skin concerns.

Step 4: Moisturizer locks in high-intensity benefits of our serums and protects the skin from environmental stress. Regardless of if you live in a high stress urban setting or extreme regions of the world, OM4 matte and light moisturizers feel weightless on the on skin while protecting against water loss and dehydrated skin.

4 Minutes

Our simplistic, easy-to-navigate regiMENs require less than 4 minutes to apply. Fast and effective, OM4 precision skin solutions take the guess work out of finding products ideally suited to you.

We recognize time is precious commodity. We also know optimal skin health and nutrition requires just a little bit of commitment on your part – less than 4 minutes to achieve results and overall great skin health. Our Skin Fitness App also helps save you time by taking the guess work out of product selection. Best practice grooming requires a custom, personalized solution for your specific needs. The Skin Fitness App scours over 17,000 possible product combinations, based on your data entry, to deliver a precision solution uniquely for you.

4 Men

The differences between male and female skin are undeniable. Organic Male OM4 advanced formulations account for the biological and gender specific grooming realities men face.