So Instagram Is Basically Snapchat Now

#Whatsthestory

Story with that?

Those who updated their Instagram app in the last couple of days may have noticed a striking similarity.

A pretty massive change accompanied the latest update, and a change to Instagram's iconic format - a very recognisable change.

Yep, Instagram has introduced Stories.

Over the next few weeks, the photo filter app will be rolling out Stories, "a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story."

The Stories will disappear after 24 hours, just like Snapchat, and stories will follow the privacy settings of your account.

Announcing the news today, Instagram explained: "With Instagram Stories, you don't have to worry about over-posting. Instead, you can share as much as you want to throughout the day — with as much creativity as you want.

"You can bring your story to life in new ways with text and drawing tools.

"You'll see stories from people you follow in a bar at the top of your feed — from your best friends to your favourite popular accounts. When there's something new to see, their profile photo will have a colourful ring around it."

The actual cheek of them calling them stories though... What's coming with the next update? Flower crowns and rainbow vomit?