Lean Service Design Training, Atfront AG, Donnerstag, 21. März 2019

Lean Service Design (LSD) is a systematic and adjustable way for multidisciplinary teams to create new services. It's based on our experience with hundreds of digital projects and on methods as Lean Startup, Purpose Design and Design thinking.
In practice LSD consists of a set of canvases that outline the relevant phases in a successful service design process. Asking the right questions at the right time is by far the most important part of creating a product or service. Each canvas poses a series of questions appropriate for a particular phase of the process. More Information: leanservicedesign.ch

Content
In our one day training we will introduce the framework on a real-life case. You will learn:

How to develop in a short time frame a service or product with user and business focus

Drive a design process from WHY to HOW to WHAT

Use personas to address user needs

Outline the purpose of your project

Develop a strategy along the customer journey

Working with hypothesis and prototypes

Goals of the training
At the end of day you will:

Understand the mechanics of the framework

Know how to use the main canvases

Know to ask the right questions

Be able to understand the results of each canvas and transfer them to the next step

Be enabled to teach the framework to people in your organization

Audience
LSD does not put methods in focus nor does it require deep CX/UX skills. LSD is just bringing together perspectives, ideas, goals and the people behind it, in order to create meaningful and successful services. It’s addressing people such as: