Several ed-tech platforms are coming forward for the students who are missing schools and colleges due to the coronavirus outbreak. While the efforts provide relief to students in the short term, experts believe these steps will also help expand the reach of these brands eventually...

With sports events across the globe in abeyance on account of the coronavirus outbreak, fans all over are dealing with the vacuum of live sports. However, there are ways to stay connected with your favourite sport, despite the lack of live events...

The charitable action by Dhoni attracted more negativity than accolades. But is the criticism justified, because at least he has given; many others of the celebrity brigade have given nothing. And yes, many of us too have not done our bit...

The decision to postpone the Tokyo Olympics until 2021 will be welcomed by the sponsors who pay hundreds of millions to be associated with the event, British advertising veteran Martin Sorrell has told AFP...

Confined to their homes thanks to the national lockdown on account of the coronavirus outbreak, Indians have increased engagement with television, growing viewership not only volume, but also in the average time spent per viewer...

With a lockdown in place to combat the spread of the coronavirus, general entertainment channels get ready to face a challenge in programming. GECs as they are called, thrive on daily soaps which are constant work in progress. Halt in shooting means the content pipeline, will soon run dry...