Seminar: Why Business, Why Now

Start date:

27th Apr 2015 6:00pm

End date:

27th Apr 2015 8:00pm

Location:

Mercy Lecture Theatre, ACU, 115 Victoria Parade, Fitzroy Melbourne

Why Business, Why Now: Solving the World's Toughest Problems is a seminar led by Fred Keller, Founder and Chair of Cascade Engineering, a leading American multi-business manufacturer operating in the United States and Europe.

Fred Keller is the current Executive-in-Residence at the Center for Positive Organizations in the Ross School of Business, University of Michigan; and has taught a course on "Entrepreneurship in the Emerging Sustainable Economy" at Cornell University's Johnson Graduate School of Management for over a dozen years. Fred has been called a Capitalist with a Conscience, and came to appreciate the benefits of sustainable business before it was popular. As a Trustee and past Chair of the W.K. Kellogg Foundation, and as the former Chair of the Manufacturing Council for the U.S. Department of Commerce, he brings a unique viewpoint on how business, the foundation world, and governments can and should work together.

This seminar covers Fred's successful innovative values-based leadership approach, revealing how sustainability drives innovation, how philanthropy enables effective policy change, and how Cascade aligns its profit-making with positively impacting the material, social and spiritual welfare of humanity. His achievement is truly triple bottom line – people, planet and profit!