But another spokesperson from the company quickly reneged the message, saying it was an "innocent mistake."

"We sincerely regret releasing a photo to the media this morning of Amy Adams with a Valentino bag. We were not aware the photograph was taken while she was attending the wake of Philip Seymour Hoffman," Mona Swanson wrote to the New York Post.

UGG also cashed in on the mourning for the Big Lebowski actor by sending out their sheepskin boots to celebrities, in hopes they'd wear them for the cameras.

An unnamed source told the Post the brand gave out gifts "because they knew a ton of celebs were in New York City and the weather sucks."