Trusted training from the coaches you didn’t know you needed

George Mumford

Mindfulness and Performance Expert

George Mumford is a pioneer of mindfulness in the sports industry, often referred to as Phil Jackson’s “secret weapon” to winning 8 NBA Championships. He has taught mindfulness to some of the greatest athletes, coaches and teams of all time, including the Chicago Bulls, Los Angeles Lakers, and New York Knicks.

Mumford was a significant contributor to the iconic careers of Kobe Bryant and Michael Jordan, and has documented much of this journey in his book The Mindful Athlete. He resides in Boston, where he continues to shape the lives of athletes through his practices. A true believer in the transformational power of the mind, George joined Lucid to share his mental secrets with anyone looking to hone their performance.

Graham Betchart

Mental Skills Coach

Graham Betchart has spent over a decade training the minds of some of the nation’s most elite basketball talent. He has mentally trained three of the last four #1 NBA draft picks (Simmons, Towns, and Wiggins), earning himself the nickname as one of the most influential, yet unknown, individuals working with college and NBA athletes.

Betchart believes in training the mind as athletes train the body. The foundation of his curriculum, Play Present, emphasizes the power of now and trains the mind how to focus on the task at hand. Betchart continues to work with professional athletes along their mental training journey, and is also collaborating with USA Basketball’s U16 and U19 teams to instill a mental training program to develop the next generation of top performers.