Starting today, cats with black and partially-black fur can be adopted from the shelter for just $13, down from the usual $70. The promotion will be available on the 13th of each month.

According to the Pasadena Humane Society's website, the $13 adoption fee includes a spay and neuter surgery, a microchip implant for identification purposes, the feline's first set of vaccinations, as well as a second health visit at a participating veterinarian and a free health and wellness exam at an eligible animal hospital.

"These cats and kittens are just as affectionate and adorable," said adoptions supervisor Kevin McManus on the California-based animal protection organization's website. "Unfortunately superstitions about black cats make it harder to adopt them out."