Dunia Plaza to add five new businesses, including TJ Maxx, HomeGoods and 24 Hour Fitness

Rene Ray De La Cruz Staff Writer @DP_ReneDeLaCruz

Friday

Jul 13, 2018 at 1:08 PMJul 14, 2018 at 3:51 PM

VICTORVILLE — The Dunia Plaza shopping center will soon welcome five new businesses, including a slew of retail stores and a large fitness club.

Plans submitted last year by Peninsula Retail Partners were approved by the Victorville Planning Commission on Wednesday, which paves the way for the construction of 24 Hour Fitness, TJ Maxx, HomeGoods, Five Below and Ulta Beauty

The approved project will be located between the Walmart Supercenter and Kohl’s in Dunia Plaza on the corner of Bear Valley and Amargosa roads.

The new project will consist of 112,000 square feet spread among five major tenants within two buildings. The larger tenants will be 24 Hour Fitness and TJ Maxx/HomeGoods, which will be located on the west side of the parcel, according to city documents.

The site was originally approved for the development of Sam’s Club until the approval expired with no movement.

The developer of the new project is responsible for a past project at the plaza that included Michael’s, Staples and Dollar Tree, which all opened nearly three years ago.

24 Hour Fitness

With locations in Apple Valley and Victorville, 24 Hour Fitness will add to the High Desert gym family. The California-based company is the world's largest fitness chain based on memberships that are estimated at over 4 million. The fitness giant has more than 420 clubs in 18 states, with more than 22,000 employees.

TJ Maxx

TJ Maxx is a department store that offers products generally priced lower than other major similar stores. With over 1,000 stores in the U.S. and Puerto Rico, the company is one of the largest clothing retailers in the U.S.

HomeGoods

HomeGoods is a chain of discount home furnishing stores that specializes in name brand furniture, linens, cooking products, art and other home accessories offered at decent prices. Seasonal decorations are also offered at discount prices.

Five Below

Five Below is a discount chain that sells products that cost up to $5. The company’s main target demographic is kids, teens and pre-teens, with the store also offering products for older generations. A large portion of Five Below stores are located in college towns.

Ulta Beauty

Ulta Beauty is a beauty store that carries cosmetics and skincare brands, men's and women's fragrances, and hair care products. Each salon located at ULTA is staffed with licensed stylists and skin therapists. Services range from haircuts and hair coloring, brow design and specialty facials. Ultra is also located at the Jess Ranch Marketplace in Apple Valley.

In an earlier interview with the Daily Press, Mayor Gloria Garcia remarked that Victorville continues to attract new manufacturing businesses and major retailers, which translates to jobs and a strengthened economy for the region.