Plus-size fashion chain Torrid coming to EastChase

Torrid plans to open its first Montgomery store in The Shoppes at EastChase.

The chain specializes in plus-sized fashion, including clothing, accessories, swimwear, lingerie and shoes designed for women sizes 10 to 30. The pieces are designed for curvy figures, the company said.

The EastChase location will be at 2472 Berryhill Road next to Massage Envy. It’s a 3,700-square-foot spot. The chain is planning a grand opening March 16 and will give away gift cards valued at up to $100 to the first 50 customers in line.

The store has locations in Hoover, Leeds and Tuscaloosa.

“We are thrilled that Torrid has chosen The Shoppes at EastChase to open a new location in Alabama,” said Suzanna Wasserman, marketing manager of The Shoppes at EastChase. “We already have a fantastic selection of apparel retailers at The Shoppes and this store will add a new dimension to our current tenant mix.”