Amazon Web Services Makes Amazon Redshift Available to All Customers

<p class='bwalignc'> <i>Customers experienced up to an order of magnitude improvement in data warehouse performance and ease of use during preview</i> </p> <p class='bwalignc'> <i>Technology and consulting partners including SAP, Informatica, and Cognizant add support for Amazon Redshift to provide customers with analytics, integration tools, and services</i> </p>

Friday, February 15, 2013

Amazon Web Services Makes Amazon Redshift Available to All Customers04:11 EST Friday, February 15, 2013
SEATTLE (Business Wire) -- Amazon Web Services, Inc., an Amazon.com company (NASDAQ: AMZN), today
announced that Amazon Redshift, a fast and powerful, fully managed,
petabyte-scale data warehouse service in the cloud, is now broadly
available for use. With a few clicks in the AWS Management Console,
customers can launch an Amazon Redshift cluster, starting with a few
hundred gigabytes and scaling to a petabyte or more, for under $1,000
per terabyte per year. Since Amazon Redshift was announced at the AWS
re: Invent conference in November 2012, customers using the service
during the limited preview have ranged from startups to global
enterprises, with datasets from terabytes to petabytes, across
industries including social, gaming, mobile, advertising, manufacturing,
healthcare, e-commerce, and financial services. To get started with
Amazon Redshift, visit http://aws.amazon.com/redshift.
Traditional data warehouses require significant time and resource to
administer. In addition, the financial cost associated with building,
maintaining, and growing self-managed, on-premise data warehouses is
very high. Amazon Redshift not only significantly lowers the cost of a
data warehouse, but also makes it easy to analyze large amounts of data
very quickly. With Amazon Redshift, customers can dramatically increase
query performance when analyzing virtually any size data set, using the
same SQL-based business intelligence tools they use today. Amazon
Redshift uses a number of techniques, including columnar data storage,
advanced compression, and high performance IO and network, to achieve
significantly higher performance than traditional databases for data
warehousing and analytics workloads. Amazon Redshift is fully managed,
automating all the common tasks associated with provisioning,
configuring, monitoring, backing up, scaling, and securing a data
warehouse. Amazon Redshift is currently available in the US East (N.
Virginia) Region and will be rolled out to other AWS Regions in the
coming months.
“When we set out to build Amazon Redshift, we wanted to leverage the
massive scale of AWS to deliver ten times the performance at 1/10 the
cost of on-premise data warehouses in use today,” said Raju Gulabani,
Vice President of Database Services, Amazon Web Services. “With order of
magnitude improvements in price/performance, Amazon Redshift makes big
data analytics accessible to more people, allowing large organizations
to analyze more of their data and smaller ones to afford fast, scalable
data warehousing technology. We are delighted by the excitement from our
preview customers as they've experienced the performance improvement and
lower costs that Amazon Redshift delivers.”
Customer Success
Hundreds of customers participated in the Amazon Redshift limited
preview, and the benefits most frequently cited were significantly lower
cost, substantially improved performance, and freedom from having to
manage the pain and undifferentiated heavy lifting of operating an on
premise data warehouse.
HasOffers records and reports billions of desktop and mobile
interactions for performance marketers. "Amazon Redshift introduces a
major opportunity to improve the performance of our real-time reporting,
allowing us to run queries up to 50 times faster than our current OLAP
solution," said Nick Sanders, VP of Engineering at HasOffers. "On top of
that, Amazon Redshift reduces overhead for managing our own stack and
drastically simplifies our sharded schema design through distribution
and sort keys. Fundamentally, we believe the combination of price and
performance provided by Amazon Redshift will shake-up the data
warehousing world."
Photobox is one of Europe's leading on-line photo service providers. “We
started using Amazon Redshift immediately after it was announced and we
obtained crazy performance, especially in loading data," said Maxime
Mézin, Data Scientist at Photobox. “It took just 5 minutes to load a
dataset that previously took days to extract on our side.”
Kongregate's gaming portal provides thousands of free online and mobile
games to social gamers. “Kongregate was able to realize exponential
gains in performance by rolling one of our largest data tables off our
main database and onto the Amazon Redshift platform,” said Jim Greer,
CEO & Co-Founder, Kongregate. “Amazon Redshift has enabled us to perform
traffic analysis at a scale that was previously impossible."
Accordant Media provides over twenty billion impressions per day for
digital marketing campaigns. “After testing many relational and
non-relational database and data warehouse options, Amazon Redshift is
our clear winner," said James Rooney, Vice President of Platforms at
Accordant Media. "Accordant requires both speed and efficiency when
handling the massive data generated by our advertising campaigns, and we
have been tremendously pleased with the performance, price, and ease of
use of Amazon Redshift.”
Scribol recommends content to publishers based on their readers'
interests. "Amazon Redshift enables us to rapidly analyze and identify
data points across our audience of millions of users and billions of
actions,” said Tomek Klas, CTO, Scribol. “We've been pleased thus far
with our experience in the preview and are very excited about the
performance and ability to scale of Amazon Redshift. The fact that this
comes with an attractive price tag has us sold on the technology and
makes Redshift an essential part of our technology stack."
Partner Support
In the ten weeks since Amazon Redshift was announced, AWS technology
software partners including SAP, IBM, Informatica, Tableau, Attunity,
Actuate, Pentaho, Talend, Birst, Roambi and Pervasive have joined
MicroStrategy and Jaspersoft in enabling customers to continue using the
tools they do today. A growing number of these partners' solutions that
leverage Amazon Redshift are available from the AWS Marketplace for
1-Click deployment with pay-as-you-go pricing. Technology consulting
companies including Capgemini, Cognizant, and Full360 have consultants
ready to help customers with their Amazon Redshift implementations.
"Having implemented many large-scale data management solutions, we are
excited to use Amazon Redshift to deliver high performance, large scale,
and extremely low cost managed information systems to our clients,” said
Karthik Krishnamurthy, Global Head Business Intelligence and Data
Warehousing for Cognizant. “By combining Cognizant's expertise with the
performance, price, and ease of deployment and operation of Amazon
Redshift, we will empower our customers to spend more on growing their
businesses and less on their IT."
"Digital marketers have seen an explosion in the amount and variety of
customer data," said StrongMail CTO Jeremy Sterns. "Working with AWS to
leverage Amazon Redshift with our next generation data model, will give
StrongMail's enterprise marketers enormous cost, performance and ease of
use advantages for executing better targeted, more effective,
insight-driven marketing campaigns. These technologies open up new
possibilities that are unavailable to those offered by legacy email
service providers with siloed databases."
About Amazon Web Services
Launched in 2006, Amazon Web Services, Inc. began exposing key
infrastructure services to businesses in the form of web services -- now
widely known as cloud computing. The ultimate benefit of cloud
computing, and AWS, is the ability to leverage a new business model and
turn capital infrastructure expenses into variable costs. Businesses no
longer need to plan and procure servers and other IT resources weeks or
months in advance. Using AWS, businesses can take advantage of Amazon's
expertise and economies of scale to access resources when their business
needs them, delivering results faster and at a lower cost. Today, Amazon
Web Services provides a highly reliable, scalable, low-cost
infrastructure platform in the cloud that powers hundreds of thousands
of enterprise, government and startup customers businesses in 190
countries around the world. Amazon Web Services offers over 30 different
services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon
Simple Storage Service (Amazon S3) and Amazon Relational Database
Service (Amazon RDS). AWS services are available to customers from data
center locations in the U.S., Brazil, Europe, Japan, Singapore and
Australia.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services, Inc. provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the most-advanced e-reader ever
constructed with 62% more pixels and 25% increased contrast, a patented
built-in front light for reading in all lighting conditions, extra-long
battery life, and a thin and light design. The new latest generation
Kindle, the lightest and smallest Kindle, now features new, improved
fonts and faster page turns. Kindle Fire HD features a stunning custom
high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support,
dual-antennas and MIMO for faster streaming and downloads, enough
storage for HD content, and the latest generation processor and graphics
engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and
comes with a groundbreaking $49.99 introductory 4G LTE data package. The
all-new Kindle Fire features a 20% faster processor, 40% faster
performance, twice the memory, and longer battery life.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
www.amazon.es
and www.amazon.com.br.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment and
data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments
and fraud. More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings with
the Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Amazon.com, Inc.Media Hotline, 206-266-7180www.amazon.com/pr

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