British American Tobacco

Promotion

IN-STORE PROMOTION

BAT hired us to design and coordinate a nationwide sales promotion for a newly launched product in the corporation's portfolio. The project involved recruiting for a full-time, 50-person Switzerland-wide sales team, organizing and conducting sales and product training, complex deployment planning and coordination and HR management.

In this project it was extremely important to select highly qualified experts with exceptional communication skills. Intensive training sessions were held to educate our team members about specific product features and challenges. Our specially developed resource planning tool allows for targeting promotion activities for the specific peak hours at the POS for maximum effectiveness. This promotes remarkable optimization of the efficiency and success rate of the field sales force.

We also utilized our VICI application with GPS tracking in this project in order to deliver comprehensive and transparent results for our client. Our Business Intelligence System makes it possible to run individual reports for evaluation on a daily basis.