THIS EMPLOYMENT AGREEMENT (“Agreement”) is made as of
this 20th day of January, 2009, by and between GAME LINK LLC., a limited liability
company (the “Company”), and ILAN BUNIMOVITZ (“Employee”).

Recitals

A. Concurrently with the execution and delivery of this
Agreement, pursuant to an Agreement and Plan of Reorganization dated as of
January 20, 2009 (the “Merger Agreement”), by and among Private
Media Group, Inc. (“Private”), the Company, eLine
LLC (“eLine”), and certain affiliates of the
Company and eLine, including Employee, Private will
become the indirect owner of Game Link and eLine.

B. The execution and delivery of this Agreement is a
condition to the consummation of the transactions contemplated by the Merger
Agreement. The Company desires to employ Employee, and Employee wishes to
accept such employment, upon the terms and conditions set forth in this
Agreement.

C. All capitalized terms which are not defined herein shall
have the respective meanings ascribed to such terms in the Merger Agreement.

NOW, THEREFORE, in consideration of the foregoing, and the
mutual covenants contained herein, the parties hereto, intending to be legally
bound, agree as follows:

1. Employment and Duties.

1.1. Employment; Duties. During the “Term” (as such quoted term is defined in
Section 3 of this Agreement), the Company shall employ Employee, and
Employee hereby accepts such employment, as the Executive Vice President of the
consolidated Internet and Internet-related business conducted by Private and
its subsidiaries (the “Private Group”) (the Internet and
Internet-related business conducted by the Private Group from time to time,
including the business of the Company and e-Line, is referred to as the “Online
Media Business”), and shall report to the Chief Operating Officer of the
Private Group. Employee shall have such titles, responsibilities and duties,
consistent with his position and expertise, as may from time to time be
prescribed by the Company and the Private Group, including without limitation
those set forth in Exhibit “A” to this Agreement.

1.2 Full Time. Employee
shall devote all of his business time, energy, and skill to the business and
affairs of the Private Group’s Online Media Business. Employee acknowledges and
agrees that he shall observe and comply with all of the reasonable policies as
prescribed from time to time by the Private Group. Nothing in this
Section 1, however, shall prohibit Employee from (i) serving
as a director, trustee, officer of, or partner or investor in, any other firm,
trust, corporation or partnership; provided that such activities are not
inconsistent with Employee’s duties under this Agreement; or (ii) engaging
in additional activities in connection with personal investments and community
affairs that are not inconsistent with Employee’s duties under this Agreement.

2. Compensation.

2.1. Base Salary.
In consideration of the services rendered to the Company (and/or its
Affiliates) by Employee, during the Term Employee shall receive an annual
salary (“Base Salary”), payable bi-weekly or semi-monthly in accordance
with the Private Group’s standard payroll practices, as follows:

First 12 month period:

$

281,828

Second 12 month period:

$

271,070

Third 12 month period:

$

302,648

2.2. Benefits.
During the Term, Employee shall be entitled to participate in employee benefit
plans (such as health, dental, vision, pension, retirement and similar plans)
and receive fringe benefits that are substantially similar to those provided to
other key executives of the Private Group and as are generally now or hereafter
available to employees and/or other senior executives of the Private Group in
accordance with their then existing terms and conditions. Additionally, during
the Term, the Company shall reimburse Employee for all reasonable expenses
incurred in connection with Employee’s use of an automobile, not to exceed
$1,500 per month, including lease payments, insurance, gasoline, maintenance
and parking and otherwise subject to the presentation of appropriate
documentation.

2.3. Vacation.
During the Term, Employee shall be entitled to a total of 20 vacation days or
paid time off per year, exclusive of holidays observed by the Private Group, in
accordance with the vacation policies of the Private Group in effect for their
U.S. employees from time to time, which shall be scheduled in a reasonable
manner by Employee. Vacation days which are not used during any calendar year may
be accrued or paid in accordance with Company policy.

2.4. Expenses.
During the Term, Employee will be entitled to reimbursement of all reasonable
expenses incurred in the ordinary course of business on behalf of the Company,
including its Affiliates, subject to the presentation of appropriate
documentation and approved in accordance with the then existing terms and
conditions of the Private Group’s policies.

2.5. Withholding.
The Company may withhold from compensation payable to Employee all applicable
federal, state and local withholding taxes.

2.6. Employee Stock Options and Grants. During the Term of this Agreement if Berth Milton shall
receive a grant of stock options from Private, Employee shall be entitled to
receive at such time a grant of a “Proportionate Amount” amount of stock
options with the same exercise price and exercise period, and with vesting
provisions as determined by Private’s Option Committee, not to exceed three
years from the date of grant. For purposes of this Agreement “Proportionate
Amount” means, at the time of grant, the amount based upon the ratio of the
percentage ownership of Private Common Stock owned directly or indirectly by
Berth Milton in proportion to the percentage ownership of Private Common Stock
owned by Employee. Stock options granted to Employee under this
Section 2.6 shall provide for the full and immediate vesting thereof if (i) the Company shall terminate Employee’s employment,
unless terminated for Cause or by reason of Employee’s Death or Disability, or
(ii) or Employee shall terminate his employment with the Company for Good
Reason.

3. Term.

The term of employment under this Agreement shall be a
period commencing on the date hereof and ending on the third anniversary of the
date hereof (the “Expiration Date”), unless terminated earlier in
accordance with the other provisions hereof (the “Initial Term”). Absent
a written notice from the Company or Employee to the contrary, this Agreement
shall automatically extend in one month increments following the Initial Term
(each such extension period shall be referred to herein as a “Renewal Term”).
This Agreement shall terminate automatically 30 days after written notice by
the Company or Employee delivered after the Initial Term, without any severance
pay, termination pay or any severance obligation whatsoever. The Initial Term
and Renewal Term(s) are collectively referred to herein as the “Term.”

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4. Termination.

4.1. Definitions.
As used herein, the following terms shall have the following meanings:

4.1.1. “Notice of Termination” means a written notice
specifying the termination provision in this Agreement relied upon.

4.1.2. “Date of Termination” means (i) where termination is due to the death of the
Employee, the date of death, or (ii) the earlier of the date specified in
the Notice of Termination or the last day Employee is employed by the Company,
as the case may be.

4.1.3. “Cause” means that Employee has (i) breached any fiduciary duty or material legal or
contractual obligation to the Company (including any Affiliate), which breach
is not cured within thirty (30) days after notice to the Employee thereof
or, if cured, such conduct recurs (it being agreed that such cure right for any
particular conduct shall only be available once during the Initial Term and
each Renewal Term), (ii) failed to perform satisfactorily Employee’s
material job duties or to follow any material reasonable directive of the Chief
Operating Officer of the Private Group or the Board of Directors of Private,
which failure is not cured within thirty (30) days after notice to
Employee thereof or, if cured, such conduct recurs (it being agreed that such
cure right for any particular conduct shall only be available once during the
Initial Term and each Renewal Term), (iii) engaged in gross negligence,
gross insubordination, willful misconduct, fraud, embezzlement, acts of
material dishonesty or a conflict of interest (without the prior, informed
written consent of Private), in any such case relating to the affairs of the
Company or any of its Affiliates, or (iv) been convicted of or pleaded no
contest to (A) any misdemeanor relating to the affairs of the Company or
any of its Affiliates or (B) any felony, unless in either case
(1) the felony or misdemeanor involved actions or omissions of Employee in
the ordinary course of the Private Group’s business, and (2) Employee was
acting in good faith and what he reasonably believed to be the best interests
of the Private Group.

4.1.4. “Good Reason” means Employee’s voluntary
termination within thirty (30) days following the occurrence of one or
more of the following: (i) a material diminution
Employee’s authority, duties, reporting structure or responsibilities that is
not remedied by the Company within 30 days after receipt of notice thereof
given by Employee, or (ii) a material breach of this Agreement by the
Company, which breach is not cured within thirty (30) days after notice
thereof given by Employee, or (iii) a change by the Company in the
geographical location at which Employee must provide the services described in
this Agreement by more than twenty-five (25) miles from his current
location in San Francisco, California, excluding reasonable travel.

4.1.5. “Disability” means illness (mental or
physical) or accident, which results in Employee being unable to perform
Employee’s duties as an employee of the Company on a full time basis, for a
period of sixty (60) consecutive days, or one hundred twenty
(120) days, whether or not consecutive, in any twelve month period. In the
event of a dispute as to whether Employee is Disabled,
the Company may refer the same to a mutually acceptable licensed practicing
physician, whose written report shall be final and binding upon the parties,
and Employee agrees to submit to such tests and examination as such physician
shall deem appropriate. If Employee fails or refuses for any reason to promptly
submit to any examination requested by such physician, then Employee shall be
considered to be Disabled.

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4.2. General. Employee’s employment with the Company may be terminated
at any time by the Company with Cause or in the event of the Disability of
Employee, effective (except in the event of Employee’s death) immediately upon
receipt by Employee of written Notice of Termination or upon such other date
specified in such Notice of Termination. Employee’s employment shall
automatically terminate upon his death. Employee may resign for Good Reason
after at least thirty (30) days prior written Notice of Termination
thereof from Employee to the Company.

4.3. Effects of Termination. If the Company terminates the Employee’s employment during
the Initial Term of the Agreement other than for Cause, or if Employee
terminates his employment with the Company for Good Reason, the Company shall
pay to Employee (a) any and all Base Salary, accrued vacation and expense
reimbursement that had accrued but had not been paid prior to the Date of
Termination, which amounts shall be paid promptly after the Date of
Termination, (b) an amount equal to Employee’s monthly Base Salary
multiplied by the remaining number of whole months left in the Initial Term,
which amount shall be paid in monthly installments consistent with how the
Company historically pays Employee’s Base Salary, and (c) the cost of
premiums to continue health insurance coverage for Employee and his dependents
under COBRA (provided that Employee is eligible and timely elects COBRA
coverage) during the remaining Initial Term, payable monthly as and when
incurred by Employee, and otherwise the Company shall have no further
obligation to make any payments or provide any benefits to Employee hereunder
after the Date of Termination; provided however, that no portion of the amounts
set forth in clause (b) above shall become payable before a Separation
from Service occurs. As used herein, a “Separation from Service” occurs when
Employee dies, retires, or otherwise has a termination of employment with
Company that constitutes a “separation from service” within the meaning of
Treasury Regulation Section 1.409A-1(h)(1), without regard to the optional
alternative definitions available thereunder. If
Employee’s employment is terminated for any other reason, the Company shall
have no further obligation to make any payments or provide any benefits to
Employee hereunder after the Date of Termination except for payments of Base
Salary and expense reimbursement that had accrued but had not been paid prior
to the Date of Termination, less all deductions or offsets for amounts owed by
Employee to the Company.

4.4. Procedure upon Termination. On termination of employment regardless of the reason,
Employee (or his heirs, representatives or estate as the case may be) shall
promptly return to the Company all documents (including copies) and other
property containing or disclosing Confidential Information, including customer
lists, manuals, letters, materials, reports and records in Employee’s possession
or control no matter from whom or in what manner acquired.

5. Confidential Information.

5.1. During the Term of this Agreement and thereafter,
Employee will not, directly or indirectly, use, or willfully disclose to any
Person, any Confidential Information (as defined herein) of the Private Group,
except (A) in the performance of his duties on behalf of the Private
Group, or (B) to the extent necessary to comply with law or the valid
order of a court of competent jurisdiction, in which event Employee shall
notify the Company as promptly as practicable (and, if possible, prior to the
making of such disclosure). “Confidential Information” means any
information, data, trade secrets and confidential or proprietary information
relating to the business, operations, assets and liabilities of the Private
Group, including without limitation all customers and/or suppliers’ identities,
characteristics and agreements, financial information and projections, employee
files, business and marketing plans, sales activities, pricing methodologies,
credit and financial data and financial methods; provided , however
, that the foregoing shall not apply to information which is not generally
known to the industry or the public other than

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as a result of Employee’s breach of this covenant. Employee
agrees that upon termination of his employment with the Company for any reason,
he will return to the Company immediately all memoranda, books, papers, plans,
information, letters and other data, and all copies thereof or therefrom, in any way relating to the business of the
Private Group. Employee further agrees that he will not retain or use for his
account at any time any trade names, trademark or other proprietary business
designation used or owned in connection with the business of any member of the
Private Group.

5.2. For the avoidance of doubt, Employee acknowledges that
if he engages (directly or indirectly) in any conduct which violates this
Section 5, such conduct shall constitute a breach
of this Agreement regardless of whether such conduct constitutes a violation of
the Merger Agreement.

6. Appointment as Director.
The Company agrees that it is a condition of Employee’s employment that
Employee shall be appointed to Private’s Board of Directors on or before
March 1, 2009 and that Private will nominate Employee to continue to serve
as a director at each annual meeting of shareholders of Private in 2009, 2010
and 2011, until such time as Employee shall cease to be employed by the
Company. By its signature below Private agrees to so appoint Employee to its
Board by March 1, 2009, and to nominate Employee to continue to serve as a
director of Private in 2009, 2010 and 2011 until such time as Employee shall
cease to be employed by the Company. For the avoidance of doubt, the Company’s
or Private’s breach of this Section 6 shall constitute a material breach
of this Agreement by the Company for purposes of Section 4.1.4(ii) hereof.

7. Miscellaneous.

7.1 Notices.
All written notices, demands and requests of any kind which either Party may be
required or may desire to serve upon the other Party hereto in connection with
this Agreement shall be delivered only by courier or other means of personal
service which provides written verification of receipt or by registered or
certified mail return receipt requested, or by facsimile; provided that the
facsimile is promptly followed by delivery of a hard copy of such notice which
provides written verification or receipt (each, a “Notice”). Any such
Notice delivered by registered or certified mail shall be deposited in the
United States mail with postage thereon fully prepaid, or if by courier then
deposited prepaid with the courier. All Notices shall be addressed to the
Parties to be served as follows:

If to the Company:

c/o Private Media Group, Inc.

Calle de la Marina 14-16

Floor 18, Suite D

08005 Barcelona, Spain

Attention: Chief Financial Officer

If to Employee:

IlanBunimovitz

537 Stevenson Street

San Francisco, CA 94103

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7.2 Entire Agreement. This Agreement (including the documents referred to herein)
and the Merger Agreement constitute the entire agreement between the parties
and supersede any prior understandings, agreements, or representations by or
between the Parties, written or oral, to the extent they related in any way to
the subject matter hereof.

7.3 Assignment, Successors. This Agreement is personal in its nature and neither of the
parties hereto shall, without the consent of the other, assign or transfer this
Agreement or any rights or obligations hereunder; provided that the Company may
assign its rights under this Agreement either to an Affiliate or in connection
with a merger, consolidation, transfer, or sale of all or substantially all of
the assets of the Company with or to any other individual or entity, in which
event this Agreement shall, subject to the provisions hereof, be binding upon
and inure to the benefit of such successor and such successor shall discharge
and perform all the promises, covenants, duties, and obligations of the Company
hereunder.

7.4 Governing Law and Venue. This Agreement shall be governed by and construed in
accordance with the laws of the State of California.

7.5 General.
Any dispute, claim or controversy arising out of or relating to this Agreement
or the breach, termination, enforcement, interpretation or validity thereof,
including the determination of the scope or applicability of this Agreement to
arbitrate, shall be determined by arbitration in Los Angeles County,
California, before a single arbitrator. The arbitration shall be administered
by JAMS pursuant to its applicable Arbitration Rules and Procedures. Judgment
on the award may be entered in any court having jurisdiction. This clause shall
not preclude parties from seeking provisional remedies in aid of arbitration
from a court of appropriate jurisdiction. The arbitrator shall award to the prevailing
party, as determined by the arbitrator, all of its costs and fees, including
the costs of the arbitration, the fees of the arbitrator, and the reasonable
attorneys’ fees of the prevailing party.

7.6 Waiver; Modification. Failure to insist upon strict compliance with any of the
terms, covenants, or conditions hereof shall not be deemed a waiver of such
term, covenant, or condition, nor shall any waiver or relinquishment of, or
failure to insist upon strict compliance with, any right or power hereunder at
any one or more times be deemed a waiver or relinquishment of such right or
power at any other time or times. This Agreement shall not be modified in any
respect except by a writing executed by each party hereto.

7.7 Headings. Section
headings in this Agreement are included herein for convenience of reference
only and shall not constitute a part of this Agreement for any other purpose.

7.8Specific
Performance. Employee acknowledges and agrees that the Company’s
remedies at law for a breach or threatened breach of any of the provisions of
Section 5 hereof would be inadequate and, in recognition of this fact,
Employee agrees that, in the event of such a breach or threatened breach, in
addition to any remedies at law, the Company, without shall be entitled to
obtain equitable relief in the form of specific performance, temporary
restraining order, temporary or permanent injunction or any other equitable
remedy which may then be available without the need to post any security or
bond.

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7.9. Section 409A.

7.9.1. It is intended that any amounts payable under this
Agreement shall either be exempt from or comply with Section 409A of the
U.S. Internal Revenue Code (including the Treasury regulations and other
published guidance relating thereto) (“Code Section 409A”) so as
not to subject Employee to payment of any additional tax, penalty or interest
imposed under Code Section 409A. The provisions of this Agreement shall be
construed and interpreted to avoid the imputation of any such additional tax,
penalty or interest under Code Section 409A yet preserve (to the nearest
extent reasonably possible) the intended benefit payable to Employee.

7.9.2. Notwithstanding any provision of this Agreement to
the contrary, if Employee is a “specified employee” within the meaning of
Treasury Regulation Section 1.409A-1(i) as of
the date of Employee’s Separation from Service, Employee shall not be entitled
to any severance payment or benefits pursuant to this offer letter until the
earlier of (i) the date which is six
(6) months after Employees’ Separation from Service for any reason other
than death, or (ii) the date of Employee’s death. Any amounts otherwise
payable to Employee upon or in the six (6) month period following
Employee’s Separation from Service that are not so paid by reason of this
paragraph shall be paid (without interest) as soon as practicable (and in all
events within thirty (30) days) after the date that is six (6) months
after Employee’s Separation from Service (or, if earlier, as soon as
practicable, and in all events within thirty (30) days, after the date of
Employee’s death). The provisions of this paragraph shall only apply if, and to
the extent, required to avoid the imputation of any tax, penalty or interest
pursuant to Code Section 409A.

7.9.3 To the extent that any reimbursements pursuant to this
Agreement are taxable to Employee, any such reimbursement payment shall be paid
to Employee on or before the last day of Employee’s taxable year following the
taxable year in which the related expense was incurred. The benefits and reimbursements
pursuant to such provision are not subject to liquidation or exchange for
another benefit and the amount of such benefits and reimbursements that
Employee receives in one taxable year shall not affect the amount of such
benefits or reimbursements that Employee receives in any other taxable year.

7.10Counterparts;
Facsimile Signatures. This Agreement may be executed in two or more
counterparts, each of which shall be an original, with the same effect as if
the signatures thereto and hereto were upon the same instrument. A facsimile
copy shall have the same legal effect as the original.

IN WITNESS WHEREOF, the parties hereto have executed this
Employment Agreement as of the date above written.

GAME LINK LLC

By:

/s/

Name:

Title:

“EMPLOYEE”

/s/

IlanBunimovitz

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Joinder of Private Media Group, Inc.

Private Media Group, Inc., by its signature below, agrees to
be bound by the terms and conditions of Sections 2.6 and 6 of the within
Employment Agreement dated January 20, 2009, by and between Game Link, LLC
and IlanBunimovitz.

PRIVATE MEDIA GROUP, INC.

By:

/s/

Name:

Title:

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Exhibit A

Responsibilities and duties of the Executive Vice President
of the Private Group Online Media Business include,
but are not limited to:

•

Implementation of the Private
Group strategy for the Online Media Business.

•

Preparation of business plans and
annual budgets.

•

Strategic, tactical, and
day-to-day operational management, which includes responsibility for the
effective planning, design, operation, and improvement of the activities that
create, market, sell and deliver online media products/services.