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We spend much of our days always on the lookout for inspiration. Who’s creating amazing content? Who’s stepping foot into uncharted strategic territory? What company is taking a new approach to social marketing? Whatever may be on our minds at the moment, we feel pretty strongly that we should be on the pulse of it. So, we’ve created this standing feature to give out a High Five to our top 5 favorite “whatevers”.

This week: Five Tumblr Brands Worth Watching

Content and branding make the ultimate mashup. Here we shine the spotlight on five Tumblr blogs that seem to know their way around content just fine.

Banana Republic

This is one fashion retailer who understands its audience and has figured out how Tumblr is the perfect place to elevate content to the next level. Providing extended insight into all things Banana, this site feeds their customers’ need for more of what they already love about the store.

Sephora

What we love about this blog is how it takes the in-store experience and ties it seamlessly with the blog experience. We see step-by-step makeup application tutorials, inspirational photos and get the skinny on the latest products. It’s a great example of cross channel integration. http://theglossy.sephora.com

Vanity Fair

Tumblr is the perfect channel if you have snappy content and compelling photos. Better yet, it’s the perfect place to roll out new products or content. That’s why it seems to be such a perfect fit for magazines, like Vanity Fair.http://vanityfair.tumblr.com

NPR

Just a single commute tuned in to NPR and you already feel smarter. Now take all that amazing content and put it in easy-to-digest daily chunks and it’s almost addicting. http://npr.tumblr.com

Smithsonian

We all would like to pop on over to the Smithsonian on a whim, but if you’re not in the neighborhood, try following them on Tumblr. You’ll be fascinated by their “tidbits of knowledge from our museums, research center and beyond.” There’s something about the tone of this blog that feeld like you’re wandering their hallways with a fun friend. http://smithsonian.tumblr.com