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1. Intervening the product Isabel Picão de Abreu Local Identity Products, Riga 2012 Dinamization of the local products tranformation: Add and retain value Promote employment and the setting of the population by the creation of small processing plants (transformation of primary products in farms + direct retail sales)

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2. Institutional valorization Isabel Picão de Abreu Local Identity Products, Riga 2012 “The production, manufacture and distribution of agricultural products and foodstuffs play an important role in the Community economy” Council Regulation (EC) No 510/2006 of 20 March 2006 Protection of geographical indications and designations of origin for agricultural products and foodstuffs

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2. Institutional valorization Isabel Picão de Abreu Local Identity Products, Riga 2012 PDO (Protected Designation of Origin): Foodstuffs which are produced, processed and prepared in a given geographical area using recognised know-how -Originated in that specific place -Product quality influenced by that area’s factors -Production and processing and preparation in the defined geographical area Regulation (EC) Nº 510/2006Regulation

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2. Institutional valorization Isabel Picão de Abreu Local Identity Products, Riga 2012 PGI (Protected Geographical Indication): Indicates a link with the area in at least one of the stages of production, processing or preparation - Originated in a specific place -Characteristics attributable to that geographical origin -Production and/or processing and/or preparation in the defined geographical area Regulation (EC) Nº 510/2006Regulation

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2. Institutional valorization Isabel Picão de Abreu Local Identity Products, Riga 2012 TSG (Traditional Speciality Guaranteed): Traditional agricultural product or foodstuff recognised by the European Community for its specific character. Traditional - Proven usage on the European Community market for a time period showing transmission between generations (at least 25 years) Regulation (EC) Nº 509/2006Regulation

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2. Institutional valorization Isabel Picão de Abreu Local Identity Products, Riga 2012 Registered names are protected against: any misuse, imitation or evocation any other false or misleading indication any other practice liable to mislead the consumer as to the true origin of the product "style“ "type“ "method“ "imitation“ "as produced in"

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A not so successfull case: the chestnut from Marvão Isabel Picão de Abreu Local Identity Products, Riga 2012 Offer decentralized Price war Decreased quality Disrespect for the rules stipulated in the specifications PDO Lack of association Nowadays: City Hall of Marvão, trying to revitalize the culture of chestnuts Chestnut Gastronomic Week Annual Chestnuts Fair