Smith Optics Introduces ’05-06 Product Line

January 19, 2005

The Transit, the newest member of the Regulator Series, is the little sister to Smith’s most successful high-end goggle, the Anthem. The Transit is designed for smaller faces and features Smith’s patented Regulator lens ventilation system as well as articulating outriggers for helmet compatibility. This goggle will be offered in eight colors; black, white, silver, ice blue, black chrome fade, black blue chrome fade, metallic pink and metallic purple, with the entire range of mirrored and non-mirrored lens tints. Suggested retail price points are $55 with a standard lens and $75 with a mirror.

The Cascade re-enters Smith’s famous Turbo Fan Series with an updated style. Evolving with Smith’s product offering since 1981, the best-selling Cascade is a staple for retailers and consumers who want a classically-styled, helmet compatible goggle. The Cascade Turbo Fan uses the best fog-elimination system available today; Smith’s patented two-speed micro-electronic fan. When turned to the “on position, the fan draws air through the goggle, making it virtually impossible for fog to settle on the inner lens. The Cascade’s medium face fit accommodates a huge range of male and female customers, ranging from smaller to larger faces. Suggested retail for the Turbo Fan model is $130 with a standard lens, and $150 with a mirrored lens. At the mid-range, Smith re-introduces the Cascade Pro, offering features at an extremely competitive price that other companies claim in their top-end models. The Cascade Pro features custom-painted frame colors, a clip buckle strap, and Smith’s patented Airflow„¢ lens, at a suggested retail of $40. Also available at the price point below is the Cascade, with Airflow„¢ lens, at a suggested retail of $35.

In addition, Smith is introducing a collection of specialty strap and frame graphics, available in many models and color ways across the Spherical and Regulator lines. Working in conjunction with the style-gurus at Nemo Design in Portland, the line now offers nine unique frame and/or strap graphic combinations. All specialty Prodigy, Anthem, and Fuse goggles will be offered with mirrored lenses, at the same price as the standard mirrored lens price.

Last but not least, Smith Optics will be extending its successful Limited Lifetime Warranty program to its goggle line. Smith has always been known for high-quality long-lasting products and this change solidifies Smith’s confidence in its eyewear and commitment to its users. Goggles will be repaired or replaced at no charge for manufacturer defects. In addition, Smith offers a repair and replacement policy–if Smith eyewear is damaged for any reason other than loss or manufacturer defect, Smith will repair or replace the product for a nominal fee. For more information about the Limited Lifetime Warranty and Repair/Replacement Policy, or for instructions on how to repair or replace sunglasses or goggles, visit a Smith sunglass dealer or go to www.smithoptics.com/customerservice/warranty.htm.

Based in Sun Valley, Idaho, with a Southern California office located in San Clemente, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is as well known for its diverse line of fashion and performance sunglasses as it is for its goggles. From Smith’s distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information visit www.smithoptics.com.