Bike to basics

A new range of children's bikes and a pink sat-nav are expected to drive up sales at Halfords.

A new range of children's bikes and a pink sat-nav are expected to drive up sales at Halfords.

The chain's profits were boosted by 16 per cent in the six months to October thanks to success of its core products of bikes, including one designed by Olympic gold medallist Chris Boardman, and in-car technology. Sales were up 5.5 per cent.

Halfords unveiled its new own-brand Apollo children's bikes, costing from £40, in time for Christmas and claims to be the only store to sell a ladies' sat-nav in pink.

Boss Ian McLeod said: "We have been helped by a revival in cycling. People get on their bikes more."