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Archive for the ‘Blogging’ Category

Anyone who has an online business needs paying customers. In order to convert your website visitors into paying customers, you need to create a sales funnel .

The primary goal for your sales funnel is moving people from one stage to another until they are ready to buy from you.

From the first time your prospects hear about you until the moment of purchase, they pass through different stages of this sales funnel. The journey might be different for each, depending on your buying personas, niche, and the types of products and services you offer.

When designing your sales funnel, you can have as many stages as you want.

Generally, there are four main ones that you need to pay attention to:

Quality article marketing is possibly the best way to promote your website or blog. Following are some online marketing tips to include in your blog article marketing strategy to help you achieve your goals.

Keep Articles SimpleYou don’t want a reputation for burying useful information under a lot of technical terms or unintelligible information. So try to keep your article simple and straightforward. Include something of immediate value, in your article, such as a current deal or a problem-solving idea that consumers can use.

Be ConsistentConsistency is key to your success. If you’re just starting out, make a schedule for writing and posting. Maybe you can complete and post one article a week. Consider what you can realistically do and what schedule you can maintain. Do remember that you must put in the work to achieve success, and that it will take time and patience.

Check Your ContentWhen you’re planning out articles or blog posts for your website, be sure your writing is filled with good original content and that it has no errors or misspelled words.

Proofread your work at least three times before publishing it. Use a dependable spellchecker. You can use Grammarly.com to check your grammar.

When first considering your blog article marketing or posts, write a quick rough draft just as you would speak, and then go back and check it for errors. Read it aloud to a friend or family member to get advice on how the article flows. You may need to make some changes. Make your writing personable so that you do come across to readers as someone real. After all, you want your readers to have a connection with you.

Do not use article spinners. You should write the articles yourself. Article spinners can’t write like a person. Respect your readers and be professional. Give them interesting content that you’ve written yourself.

Although you need search engine optimization (SEO), consistently check your articles for good-quality content, and deal with search engine tactics later as you learn how to use them.

In summary, keep your articles simple and free of unintelligible information. Be consistent with your posting, and be persistent and patient. And above all, check, check and recheck your work.

Follow these tips for your blog article marketing and you’ll be able to produce quality articles and engaging posts for your readers.

A sales funnel is the buying process that you use to lead customers or prospective clients through to purchase a product. It is a series of steps within a particular sales model. These steps can consist of landing pages, blog pages, re-targeting ads for bringing people back into the loop if they’ve left, and email follow ups.

Simply put, a sales funnel is the journey you take your website visitors through when trying to sell your products and services to them.

The top of the funnel works to attract people, the middle of the funnel is a kind of nurturing process such as getting people on your email list, and in the bottom you’re doing additional follow up.

Here are four main stages for your sales funnel:

Read magnet
Lead magnet
Introductory offer
Core offer

One strategy you can use to create sales funnel opportunities is to send an email to your list asking them what they need help with, a kind of survey. Your subject line can be, “Can I ask you a question?” Then ask the question.

As people respond, track the common issues or problems that are most popular and use them to create a funnel based on those core needs. You can also incentivize responses by saying you’ll pick a certain number of people to receive a one-on-one 15-minute consultation or whatever else you choose. Now you have a way to address their needs and concerns and a way to get to know and better understand them.

Your Read Magnet makes it all about the reader, before ever asking for the opt-in.

Now that you’ve got your funnel, it’s time to warm up your reader. This can be done by using the survey results to start mapping out a blog post that hits on the one struggle most of your audience is plagued with. Go in-depth with the information.

It doesn’t have to be a blog post. It could be a video, podcast or a Facebook live broadcast that you transcribe and turn into a blog post. Make sure this is all related to the overall purpose of your sales funnel. This should link to your lead magnet which has been included throughout the post.

Your Lead Magnet
Now you want people to see your lead magnet. You can do so by emailing your list with a link to the post, posting the link inside your Facebook group, placing it on your social media channels, and driving some paid traffic, among other things.

You want people on your page consuming content and opting in for your lead magnet, which can be:

Introductory Offer
Once people have opted in, it’s time for an intro offer that is a relevant low-cost offer you make to a new subscriber once they have joined your list. Offer something that is relevant to your funnel and that is hard to say no to, while you “have their attention.”

Each step feeds into the next without any disruptions to the flow. This avoids losing anyone who might otherwise close the window or delete your email.

A few tips…

1) Keep intro offer below $50
2) The offer should be relevant to your read magnet, lead magnet and core offer
3) It should be 10x the value they’ve received in your read magnet and lead magnet
4) It should be offered on the Thank You page once someone opts in for your lead magnet
5) It should not be used as a money-maker, instead use it to change the relationship from subscriber to customer

Now you sell your intro offer through another blog post. Once someone opts in for your lead magnet, they’re redirected to the post that contains something of real value, while they wait for the lead magnet email to arrive. They can only get this by following the instructions and clicking the link to the new post.

You want to keep the reader engaged while moving them down the page to where you present the intro offer for the first time. Now you’re building trust.

Core Offer
Your core offer has to be a great one. It has to be detailed, value-packed and help your customer achieve a specific outcome, goal or result.

A sales funnel gives you leverage and puts you in control to be able to do what you want whether it’s more travel, to stress less about generating leads if you’re selling services or digital products, and growing your business.

Writing articles about topics that interest your prospects is a great way to become a trusted expert in your community. However, there are some important things to consider for ensuring your blog article marketing is effective.

Be sure that you’re reaching your target audience. These are the recipients for a particular advertisement or message. For example, people interested in starting a home business or those in a certain age group interested in certain fashion or prospects interested in weight loss, etc.

Be sure to have a very clear call to action included in the article. For example, if you have a free download to offer as a way to build your email list, it should be included in the article. Make sure that readers must enter their name and email address to receive the “freebie.” Once you have that information, you can engage with prospects and continue follow up with them.

In order for article marketing to be effective, you need to do it well and be consistent in your efforts, and provide quality content.

So start with a schedule that you know you can stick to. You can strive to publish one article every week, for starters, and then add more. You need to realistically assess what’s sustainable for you.

Blog article marketing is useful for your online business. It’s a cost-effective way to drive traffic to your website or blog and a way obtain potential customers. When you write about what you’re offering, you can place a link in the article that redirects wherever you wish – to a squeeze page, another article or website.

When writing be sure you’re reaching your target audience, include a clear call to action, and start with a schedule that you can maintain.

The rise of the internet has had a profound effect on all our lives, radically altering how we live and work. In our on-demand society, one of the single most important benefits has been the ability to work from any place in the world and digitally earn an income. This idea appeals to scores of people who are frustrated with the 9-to-5 life and are seeking ways to free themselves from corporate responsibility.

You can start or boost your business using the internet and various platforms. A good place to begin is with affiliate marketing. Affiliate marketing allows you the freedom to work from home.

What Is Affiliate Marketing?
When you sell anything for anyone else and you receive a commission for it, you’re marketing as an affiliate. You’re independent and on your own, not just a salesperson working for that company. Although there are no limits that need to be met, the more you sell the more you earn.

You can effectively earn money by marketing for many companies at one time. There are no limitations and you don’t need to create your own products or services to earn money selling anything in this format.

Affiliate marketing isn’t easy. Unless you have a significant audience or a platform, selling anything will require a substantial investment of both your time and money. You can’t do it without traffic – someone to see your offers.

You have to get people to care about you. You have to get them emotionally invested in you before you can sell them anything. Don’t try to sell something right away, at least not until people become fully vested in you and your personal journey.

You need to create a diversified platform. If you have a blog, don’t focus solely on that. Build a Facebook Group, an online forum and other ways that you can stay connected with people.

Once you’ve built your platforms, develop and nurture your audience. Connect with them on social media channels. Respond to their emails. Engage with them in comments. Make it easy for them to reach you. You need to connect with your audience and develop that relationship over time. They need to get to know and trust you.

When you’re ready, search for the right product or company that’s relevant to your audience.

If you’ve taken the time to build an email list, you can use that opportunity to survey your subscribers. Ask them, specifically, what they’re most interested in. The answers can allow you to laser-focus your affiliate offers in the right direction.

When building an email list, you need to offer something in return. Use email providers like InfusionSoft, MailChimp, ConvertKit, Aweber, or any number of others, to send out the email to a survey. Survey Monkey is good for building your survey. Determine the best thing to offer and be sure to get clear on what your audience needs to do and what you’ll give them in exchange. It can be a free cheatsheet, a downloadable how-to ebook or some other useful item.

You then need to apply to related networks such as ClickBank, CommissionJunction, Rakuten’s LinkShare, Impact Radius, which are some of the larger affiliate networks, or numerous others.

Just know that you must submit an application to most of these networks to be accepted. Once you’re accepted in, you’re often required to apply directly to the merchant afterwards. So there are two layers or gates that you need to bypass. That’s also why it’s important to build up your platform and create that emotional bridge between yourself and your audience before attempting to promote anything to them.

Now you need to build content to promote. You can use countless mediums of which your blog is the most important. Build content that delivers massive value and that is engaging.

Every single network or merchant will provide you with specific links that you can use to promote whatever it is you want to sell. Be sure to study the details of any offer that you decide to use. Then, build out your affiliate links and ensure that the sales and clicks are registering to your account. You can use URL shorteners like Bitly or one of these to make the links more manageable in terms of length.

Affiliate marketing allows you the freedom to work from home. So be persistent and don’t give up.

Tom Dupuis, of Online Media Masters, discusses how to make money with affiliate marketing. In his article, so titled, he discusses how affiliate marketing works and the biggest success factors. This in-depth article covers setting up a blog, hosting, finding a niche, types of affiliate programs, affiliate market places, signing up, nofollow affiliate links, SEO, monetization of YouTube videos, and much more.

Sitting down to write an article without knowing what to say really wastes time. A blogger wants to write extremely useful and insightful content.

There are a few simple, common habits that will help you do your best writing in less time. Here are five tips for becoming a creatively prolific content creator.

Keep a stack of good ideas on hand
Keep a running list of topics. There are many sources for ideas. You can sign up for Google alerts with a few industry keywords. You can skim national newspapers and magazine stories, read small publications and trade publications, try new mediums like YouTube videos, and listen to podcasts. These are only a few suggestions.

Blog in Batches
You may need to find photos, upload them and enter credits. Of course you need great headlines. This can be done in one sitting for future posts.

Don’t try to write during your least productive time periods.

We’re hard-wired to be more naturally creative at certain times of day. Use that to your advantage. Try to organize your life so that your peak creative time is free of trivial tasks, phone calls, or social media. Write as much as you can during this time frame.

Write ahead
Back up all your deadlines by at least 48 hours, instead of writing frantically and having to post right away. Then you’ll have time to write a first draft today, leave it alone, and revisit it tomorrow.

Keep it simple
When writing your posts, don’t ramble on too long or wander off onto multiple trails and tangents. Follow one train of thought, and don’t overthink it. If you have more ideas on a subject, split them up and create a series. Don’t try to cram everything into one post.

So, stay on top of your blogging by keeping a list of ideas on hand. Blog in batches and don’t try to write during your least productive periods. Give yourself a 48-hour time frame so you don’t have to write and post your article immediately, and keep it simple. Using these five tips for becoming a creatively prolific content creator can help with your blogging.

Content marketing today appears much different than it used to look. There are new tactics, trends, data, and content tools that have transformed our approach, and it’s easy to forget the core purpose of content. There are several things that all brands, marketers, and industry leaders need to know about content marketing today.

It takes effort, you have to be consistent, social media is not the only way to distribute content, plugging your products is not its only function, your blog can’t do it alone, it fuels and offers PR opportunities, and you have to walk before you can run.

If you run a small company or are thinking about starting a business, you may find that the world of blogging is something you want to be part of. It’s a great way to get the word out to consumers about your product or service.

As a business owner, the key to having a successful blog is keeping your goals clear and concrete at every step of your blogging journey. If you’re just learning about the exciting possibilities of blogging technology, it’s very easy to get sidetracked.

If you want your blog to succeed you need to stay focused. Write up a plan that includes how often you will update, how you will promote your blog and retain readers, whether you will feature photographs or video, and other aspects, and then stick to it with the same kind of determination that you used when you first started your business.

Blogging is an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts to make your content more appealing to readers.

There are many platforms for blogs that include WordPress.com, WordPress.org, Blogger, and Tumblr. There are pros and cons to consider when choosing a platform. You have to make an assessment and choose the one that best suits your needs for now and in the future.

WordPress.com is free but you will not technically own your blog. It can be suspended at any time, and .wordpress is in your domain name. WordPress.org is free, you have control and there are search engine friendly options, although you must pay a host to support it.

WordPress.org requires you to have some basic understanding of how the web servers and the installation process works. Although you can set one up in under 5 minutes, WordPress.org requires some technical skill for uploading files to a web server using FTP (file transfer protocol) and such.

Blogging for business is a way to showcase your passion and expertise and a way to brand yourself and your products. It allows you to present your knowledge and skills to the public. A good post length can contain as few as 350 to 400 words.

If you’re looking for a way to take your business to the next level, consider what starting a blog might be able to do for you.

If you have been thinking about blogging for business, now may be the time to start. Once you get your blog up and running and get a few followers your confidence will grow. Just take the first step.

Blog article marketing is useful for your online business. It’s a cost-effective way to drive traffic to your website or blog, a way to get your website indexed on search engines, a way for web promotion and backlinks, and it’s a vehicle for obtaining potential customers.

Cost

You can showcase your business, products and/or services for free or you can use paid advertising or both. When you write about what you’re offering, you can place a link in the article that redirects wherever you wish – another article or website.

When you use keyword-rich articles with proper SEO your site can be found by search engines which in turn allows more people to find you and your information.

Promotion and Backlinks

In your article writing, the links you include can give you more exposure and get more people viewing your site. Good quality articles are important for gaining more readers.

When writing a new article, link to one of your other articles. Using one article to promote another will increase reader interest.

Obtaining Customers

Blog article marketing is an effective way to convert readers into potential customers and boost online business.

Aim for writing a minimum of one article a week. Creating content regularly will also enable you to produce content more efficiently in the future. Use your articles to offer knowledge to your readers. People are always looking for free advice. Use your own voice when writing. Don’t try to sound like an expert, unless you are.

An article is a full-text document that is used for communicating information and creating awareness about your product or service. It has become the successful way to drive more traffic to your website.

If you own a business or home business and want to spread the word about it, blogging can be a method of doing so and a way of branding yourself. You can write articles about your products or services and post them on your blog with a link to those products or services.

Use blog article marketing to keep down advertising costs, pull in more online consumers and Internet users to view your site, for website indexing on search engines, for promotion and backlinks, and for obtaining customers for your products or services.