Picture the scene. You’re a BBC Wales journalist tasked with talking about the forthcoming 2007 Welsh Assembly elections to a UK-wide audience at 1pm. Bearing in mind that most people in Wales aren’t talking about the election, let alone the UK as a whole. So how do you drum up at least a flicker of interest?

You step into the TARDIS. And I mean literally. Somewhere in the annals of BBC Wales, the TARDIS still stands tall complete with a mini-set around it made of a corrugated iron wall, and a handy (spoilers behind the link!)election poster from the Doctor Who universe. And the link?

“Well, just like the TARDIS, the Welsh Assembly is bigger than it seems”…

I look forward to future election broadcasts where ITN’s correspondents come up against a Primeval dinosaur, or NBC’s correspondents suddenly find themselves explaining the latest Iraq issues from the set of Lost…