Guangdong provincial housing department issued a document, Industrial and Commercial Bureau: real estate advertising publicity — Guangdong Channel – ban Wang, people.com.cn original title: the provincial housing department, Industrial and Commercial Bureau promulgated the regulations on real estate advertising propaganda to implement the ban Wang, "People’s Republic of China advertising", "real estate advertising regulations" and other laws and regulations, norms the province’s real estate advertising activities, protecting the legitimate rights and interests of the masses, the industry and Commerce Administration Bureau of Guangdong Province Department of housing and urban rural construction in Guangdong province and the 29 issued a notice on further regulating the province’s real estate advertising activities. Notification requirements, the release of real estate advertising should have effective documentation. Real estate sales advertisements for real estate development enterprises and real estate intermediary agencies can be issued by real estate development enterprises and real estate intermediary services. The content of the real estate sales advertisement must be true and accurate, and the contents of the project of misleading and deceiving the public and the commodity houses which are not ready for sale are not to be specified, and the numbering and issuing authorities of the pre-sale permit of the commodity house shall be set forth. The matters to be declared in the advertisement and publicity materials of commercial housing shall be stipulated by the parties in the contract for the sale of commercial housing. Real estate project location diagram should be accurate, clear, appropriate proportion. Housing information should be true, housing area should clearly indicate that the building area or building area within the suite. The house price should be clearly expressed as the actual selling price and express the validity period of the price. Sales of real estate advertising prohibits the publication of the following contents: contain the appreciation or return on investment commitment; to the project in a specific reference to the time required for the project location; as misleading publicity for the planning or construction of transportation, commercial, cultural and educational facilities and other municipal conditions; with Feng Shui, divination and other feudal superstitious, have contrary to good social propaganda content; the most expensive land, Wang; other circumstances prohibited by laws and regulations. The notice also pointed out that the real estate development enterprises, real estate intermediary service agencies issued false real estate advertising and issuing false publicity materials, deception and misleading buyers, so that the legitimate rights and interests of buyers were damaged, should bear civil liability. For false and illegal advertisements, advertisers are responsible for the authenticity of advertising contents. Advertisers and publishers should bear legal responsibility according to law when they are knowingly or falsely aware of the design, manufacture and publication of advertisements. (Liu Qian) (commissioning editor Yang Jieli and Zhang Haiyan)