Delta Reveals Revenue Impact From Fare Wars and Hurricanes Not as Bad as Expected

Michael Sasso and Mary Schlangenstein, Bloomberg

- Oct 05, 2017 9:00 am

Skift Take

The airfare wars on selected routes haven’t been as widespread as expected. That said, we don’t accept American’s claim that U.S. airlines will “never” lose money again.

— Sean O'Neill

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U.S. airlines jumped the most in a year after a Delta Air Lines Inc. traffic report showed an increase in pricing power despite three major hurricanes and a continuing fare war.

Passenger revenue for each seat flown a mile rose about 2 percent in the third quarter, Delta reported Tuesday. That matched the low end of a forecast the airline made early last month, meaning the benchmark gauge largely held up amid a challenging quarter.

The pricing battle spread to other carriers shortly before Hurricanes Harvey, Irma and Maria slammed the southern U.S. and Caribbean, shutting down major airports and forcing thousands of flight cancellations.

Without Irma, “it would’ve been plus 3 percent, which is pretty remarkable, considering the recent capacity spats between United and Spirit and all the hurricanes,” said Paul Lambert, an analyst at Tocqueville Asset Management, which held about 627,000 Delta shares on June 30.

Delta advanced 6.3 percent to $51.11 at 3:02 p.m. in New York after climbing 6.7 percent for the biggest intraday gain since January 2015. A Standard and Poor’s index of the five biggest U.S. airlines rose as much as 5.4 percent, the most since September 2016 and the biggest increase for any industry on the S&P 500 Index.

The Delta traffic report suggests that pricing battles haven’t been as damaging as anticipated, said Savanthi Syth, an analyst at Raymond James Financial Inc. An abundance of cheap tickets, while a boon for travelers, can dent airlines’ profitability.

“There was a fear that, as we head into the fourth quarter, things could get worse” and that the fare war could spread, she said. “This is giving some people comfort that it’s not getting worse.”

Delta said Hurricane Irma cut pretax income by about $120 million, decreasing the Atlanta-based airline’s operating margin by a point to as low as 15.5 percent. The carrier canceled about 2,200 flights because of the storm, it said.

This article was written by Michael Sasso and Mary Schlangenstein from Bloomberg and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.

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