Popup Subscription Forms. Should You Use Them?

Pop-ups, pop unders, and interstitials. They’ve been around almost as long as the internet, and they’ve had a reputation as an annoyance nearly as long. People have even created software whose sole purpose is to block these interruptions, so it’s safe to say that they’re not well loved. But people keep using them. Why?

How We Use Popups Today

There was a time when the sole purpose for pop-ups was to make sure high paying ads were seen. That’s part of the reason why they’re annoying and frustrating.

However, and these days, popups are primarily used to promote your own email list and similar subscriptions.

Why This Is Better

There will always be people who are annoyed by popups. The fact is most popups today are related to a site they’re already reading, and interested in. So they’re less likely to inspire anger and frustration.

How to Get More Out of Popups

If we want to get more email subscribers, we need to make sure that people are aware of our lists. The best way to do that is to make subscription forms as visible as possible.

Pop ups are great, but there are several ways to get more from them if you do decide to use them: