How to write a business email part 5

Writing a business email is an art as much as it is a science. Time and time again I tell people to test out what they’ve written. Have a goal in mind. Remember that you want to

1. Get your email read

2. Ask for some information that THEY would want to reply to

3. Come across as a real person, the kind of person you’d want to be friends with, not a spammer.

4. Hopefully get another way to contact them like phone or skype. This could be a way to build a real contact.

Today we’re going to talk about how to respond to their emails. You will notice that different people in business write differently. Pay attention to how they write to you. If they are casual, you should be casual. If they are really professional and formal, you should be more toward the same way. You want to kind of mirror they way they write to you. They obviously feel comfortable with that style and that is really the only thing that matters. Who cares if a university professor thinks it’s not proper. They aren’t the ones reading it. Friends talk to each other using the same vocabulary and in the same manner. Try to do the same when corresponding with someone in business. You don’t need to copy them exactly, it’s weird and not crucial. Just keep it in the back of your mind when you are writing.