About Me

The Best Ad Critic In The World™ (™ pending), but I'm done as a reviewer, at least full-time. I'm also a damn good copywriter with 20+ years experience in NYC. Hire me for your in-house creative department, and I will help you make better, more interesting, and more effective ads/branded content. Samples/resume available upon request. Salary request is very reasonable.

Tuesday, March 31, 2009

Tech Ad Watch: Microsoft's Moronic Monster Ball.

(click ad) Ad for Microsoft's Visual Studio Team System scanned from the latest Information Week. OK, cut me a little slack übergeeks, but what the hell is going on here in this cockamamie illustration? What, exactly, do the creatures represent? Viruses? Bugs? An evil competing development team? Why are the monsters wearing b-ball uniforms? Why are there only three of them? Did the rest of the monster squad foul out? Note the rack on the Asian female development team member to further draw in the (mostly) male software dev target audience. previously in: awful Microsoft ads. previously in awful tech ads: Intel's racism inside; QSOL's blowjob ad; SunGard's bridge to inanity.