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The startup’s war chest now totals $30 million after securing $15 million in new funding. The announcement comes on the heels of two other major developments for the San Francisco-based startup, including new relationships with Lithia Motors and Lexus.

Bryan Klann’s appointment bolsters DealerSocket’s leadership team and provides the firm’s sales and marketing team with a more than 20-year software industry veteran with a track record of growing revenue.