Foodpanda Acquires Russian Competitor Delivery Club

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Rocket Internet-incubated foodpanda has acquired Delivery Club in a move it says will make the combined companies Russia’s leading food delivery service with over 2,500 restaurants. The value of the deal was undisclosed. Delivery Club, which will continue operating under its own brand, was founded in 2009, shortly before foodpanda, and is available in 18 Russian cities.

Foodpanda recently said that it plans to reach 50 countries by 2015, which means it has five more countries to expand into by the end of this year. Ralf Wenzel, foodpanda’s global managing director, said the company not only plans to grow by launching in new markets, but also by deepening its reach in existing ones. After Russia, foodpanda plans to focus on growing in Southeast Asian countries.

Like other Rocket Internet properties, foodpanda has focused on emerging markets in Eastern Europe, Asia, Latin America, and parts of Africa, where launching a new business is not only relatively inexpensive, but also gives them a chance to build a customer service and logistics network that can help Rocket Internet’s businesses in other verticals.

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Crunchbase

OverviewFoodpanda is a global online food delivery marketplace that enables users to place orders at local restaurants via its website or mobile application. Customers enter their postcodes on the site, browse for food from a list of restaurants, and place the order; foodpanda processes the order details, sends out an SMS to customers to confirm orders and their estimated delivery time, and passes the details …

OverviewDelivery Club is the market leading online food delivery company in Russia.
Delivery Club was launched in September 2009 and offers food delivery options from over 4,000 restaurants in 75 cities in Russia. Delivery Club’s mobile applications were downloaded over 5 Million times and attributes 65% of all orders. The company recently launched its own last-mile delivery service for a variety of popular …