2. Focus on your brows
A full and defined eyebrow is key to creating a youthful appearance. "It draws attention upward," says celebrity makeup artist Brett Freedman. To remedy sparse brows, fill in holes with a pencil, top with a powder to add color, and set with a clear brow gel. Or, look for a brow wax, which combines the best qualities of all three, suggests Maribeth Madron, brow specialist at the Sharon Dorram salon in New York City.

3. Fake bigger lashes
Turn back the clock by boosting your eyelashes. Start by curling, then apply black mascara on top and dark brown on the bottom, says Freedman: "Darker top lashes draw attention up, while the brown defines lower lashes without dragging the eye down."

4. Add lightening effects
A subtle glow in the right spots is an immediate anti-ager. "Dab on a highlighter underneath the arch of your brow, smudging down toward the tail," suggests Freedman. "This catches light at the highest point under brows, making eyes appear bigger." Steer clear of silvery shimmer and opt for a warm champagne tone.

5. Play with eyeshadows
Counter gravity's effect on eyelids with a swipe of shadow. Dust on a flesh-colored hue from lashline to crease, then sweep taupe into the crease. "This makes the crease of the eyelid look deeper, creating the illusion of a more open eye," explains Freedman.