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ADVERTISING PRO| Specific customer activity is valuable to any business.

Learn more with GOOGLE:

How conversion is tracking your works

Conversion tracking starts with you creating a conversion action available with AdWords. A conversion action is a specific customer activity that is valuable to your business. You can use conversion tracking to track the following kinds of actions:

Import: Customer activity that begins online but finishes offline, such as when a customer clicks an ad and submits a contact form online, and later signs a contract in your office. Learn more about offline conversion tracking.