Sanjay Gupta, COO, Star India, said, “The International Business has huge growth potential which has not yet been fully tapped and we believe Gurjeev will add tremendous value to the organization and will build on the foundations that have been put in place and take the International business to new heights. Gurjeev shares our values and our focus on the business and he has proved to be an extraordinary leader throughout his stint with Star and its ventures.”

Life OK content head Aniruddh Pathak believes that it is a very GEC friendly concept. “Keeping in mind the channel’s agenda of showcasing differentiated content to audiences, we are back with a simple love story but in a different manner.”