Global B2C E-commerce Report 2016

19 October, 2016

Insights

Cross-border e-commerce presents an incredible variety of opportunities to retailers and consumers, but where to start? The Ecommerce Foundation’s new Global B2C E-commerce Report, powered by Asendia, reveals some of the key facts and know-how you need to know to be a global retail success.

26% of the planet’s population shop online ‒ almost 1.5 billion people, demonstrating the potential of e-commerce around the world. In 2015, global e-commerce was worth over €2,000bn, or 3.11% of global GDP, while social media certainly plays a part in influencing e-shoppers. 1.6 billion people use Facebook, and in China, Qzone and WeChat are supreme with over 600 million users each. This trend for local social media sites can also be seen in other countries, such as Russia’s vKontakte and Odnoklassniki, highlighting the importance of tailoring your social media presence to your target market.

M-commerce is also a key trend to look out for. As the report explains, smartphone demand is at its highest and is still growing, with 1 billion devices sold last year alone, with demand for tablets particularly high in North America, Western Europe, and MENA.

Each geographic region has its attractions for cross-border retailers, as detailed in the report:

North America is a very mature e-commerce market, where 54% of the population shop online (the highest for any region)

Latin America’s e-commerce market grew by an impressive 28% in 2015 (tied first with Asia-Pacific)

Europe is home to some well-established e-commerce countries, such as the UK, France, and Germany

Asia-Pacific boasts the country with the highest eGDP in the world, China, which could achieve an e-commerce turnover of €1,000bn in the next few years

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