Scheduling Posts for Highest Impact I see this as one of the single most important things companies can do in 2012. Granted, everyone has been scheduling posts for convenience for a year or two now, but they’re not generally considering how to really time it for the best impact. There...

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Smart marketers know that today, content, social media, and search are the three critical prongs of a successful content marketing strategy. When blogs, social media, white papers, newsletters, SEO, gamification and more come together into a cohesive, blended strategy, your message ge...

Every semester has a hard start date (sign up early and get instant access to self-paced materials). Get personally trained in online marketing by the industry's most recognized authorities. Weekly assigned videos and exercises keep you on pace for graduation. Join weekly conference c...

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You’ve got a client who wants their videos online and optimized. But they prefer Vimeo to YouTube . Should you let them build their campaign on Vimeo? Recommend they focus on YouTube? Or is a two-pronged approach in your client’s best interest? That’s this week’s hot topic in the Mark...

Bryan Eisenberg and Avinash Kaushik provide a comprehensive overview of landing page optimization, and take you through some real-world examples of what works, what doesn't, and what steps you can take to, as he says, "always be testing." In this course, we'll be using both video trai...

Now that you're a member, you can enroll to study -- and certify in -- any of our disciplines. Even if you're a Coached student , you can cross-train in other specialties in the self-paced courses. So go to town, and consume as much of our content as you've got time and energy for! Fr...