Posts Tagged writing to a trend

There’s a question I get asked a lot. So I thought I’d let two Rozzes, 15 years apart, slog it out.

Young Roz, fresh-faced ghostwriter: Why don’t you write a quick series of novels that would sell shedloads and make a mint. Then you can spend the rest of your time on your, er, slower-selling books. The arty ones.

Older, wiser Roz: Hmmm. It’s not that simple.

Young Roz, FF ghostwriter: But you’ve had the best bootcamp ever for commercial fiction writing. You’ve worked with ruthless and brilliant editors. You’ve seen your books as posters on the London Underground.

Older, wiser Roz: When I ghostwrote, I was new to professional writing. Unformed. Looking for my way. Then I started on my own novel and everything changed. Once upon a time, my goal was to please those taskmasters. I discovered I could suddenly please myself. I’d learned to drive the car; now I could take it anywhere I wanted.

Older, wiser Roz: The books kept changing. The more I worked on them, the more they seemed to pose an irresistible mystery about life. A novel in progress isn’t just a thing I pick up at the keyboard and put down again. It travels with me. An endless conversation. A personal crusade. Keyboard-time is when I catch up with the points I honed as I watched a film, worked an editing shift, went for a run, cooked dinner, groomed a horse. That process is one of the pleasures of building a novel. And frequently the frustration. Do you know what? I don’t want to live with a book unless I can take it to its genuine limit.

Young Roz, FF ghostwriter: Don’t over-think it. Just write to a trend.

Older, wiser Roz: Hmmm. I was chatting to a senior editor at a Big Five publisher. ‘Roz,’ he said, ‘we’re looking for another Girl On The Train. Just knock one off. The manuscripts we’re getting from agents are rubbish. We need you.’

Young Roz, FF ghostwriter: I am totally going to do that.

Older, wiser Roz: Yes, you will. You’ll take a publisher’s informal hint and write a thriller that chases a trend. By the time it’s ready, the trend will be over. And anyway, I don’t read books like that.

Older, wiser Roz: Yes, the cash doesn’t just rain out of the air if you write one manuscript. You need to feed readers regularly. You won’t just write one, you’ll write several. Even a book that is fast to draft has a lot of other time behind it – knowledge of the market, promotion activities, reading the innovators so your work is fresh enough. Have I mentioned that readers will spot if you don’t adore that genre to your very boot-soles? Writing like that is not a part-time job, it’s a dedicated role. It’s full on, full time. What bandwidth does that leave for crafting a nice book for the soul?

Young Roz, FF ghostwriter: But there are surprise breakouts. I’ll take a few rejections on my determined chin, and eventually we’ll be Rowling in £££s. I’ll whack a book on Kindle when it’s invented, learn some sales-fu and watch it rain dollars.

Older, wiser Roz: Oh just buy a ticket for the lottery.

Young Roz, FF ghostwriter: Think of those Tube posters for the books we ghostwrote. Wouldn’t it be nice to see our real name there?

Older, wiser Roz: Yes, there was a time when I could dash off a genre book. I was new and eager and didn’t know what I wanted to write for myself. I’m happy to ghostwrite non-fiction, because that’s creative journalism. I like editing too; it’s the fun part of problem-solving, helping another writer with their vision. Being a supportive godmother instead of the flailing, gnashing parent.

In the professional world of publishing, there’s no such thing as writing a book for easy money. So I prefer to be careful how I spend my creative energy. Because there’s a lot I want to do.