One of a handful of organizations in the U.S. selected to host this program, Cincinnati World Cinema is proud to bring the British Arrows to the metro community. This program will not be shown in local movie theaters or be available through rental channels. See it now at the Carnegie!

T I C K E T S :
Film ticket includes admission to the Best of Cincinnati Advertising Exhibit in the Carnegie Gallery plus social hour with cash food and beverage.

Advance tickets are $10 and $12* at the door.

Tickets for students and Enjoy the Arts members with valid ID are $10*, available only at the door.

* NOTE: Any ticket physically sold by the CARNEGIE incurs a $1.00 facility charge IN ADDITION to the face value of the ticket -- this applies to tix purchased in advance by phone or in person, and tix sold at the door.

Social Hour, Food & Beverage Bring an appetite!Between the screenings, in the Carnegie's main gallery and reception space, Europa Bistro & Café will offer some tasty continental delicacies, available for purchase by-the-plate.

Offering clever, creative, emotionally engaging stories instead of hard sell, the 2012 British Arrows winners are delightfully entertaining. These British-made adverts and PSAs for Television, Cinema and the Web are more like little movies, making their point with imagination, wit and visual brilliance.

From WVXU, 91.7 Public Radio:
"As the journalist H.L. Mencken once said: 'No one ever went broke underestimating the taste of the American public.' These days, that's especially noticeable in the field of television commercials. Even if you only watch minimal amounts of the tube ... it's all pretty much a nightmare of hype and hyperbole.

"The Brits, on the other hand, seem to have a sense of humor about the advertising game and tailor many of their ads with creativity and intelligence. Once again, Cincinnati World Cinema is bringing the 2012 winners, and some of the other entries, from the British Arrow Awards. These encompass visual ads from television, the Internet, and Cinemas.

"Why, you may be asking, should you go out for an evening to watch an array of commercials? First and foremost, because some of these are so good they eclipse the entertainment value of a lot of television programs and movies these days.

"Once again, this program is a fun time at the movies, but wait ... there's more: AAF Cincinnati and AD2 will present an exhibit of award-winning locally made commercials as an adjunct to the program. This will give you an opportunity to find out that local quality means high quality in advertising. And if that isn't enough, there will be a social hour and cash bar before the screenings, so come early. It's quite an event."

Why do thousands of people turn out to see the BTAA program when it screens in New York, Los Angeles and a handful of other cities? "It's got something for everyone," says Dean Otto, assistant curator for film and video at the Walker Art Center in Minneapolis, where last year 20,000 patrons regularly attend more than 50 sold-out screenings. "People are interested because of its variety."

When describing the BTAA program's inaugural run at the Detroit Film Theatre, director Elliott Wilhelm said it best: "... in England, TV commercials have long been treated with respect, probably because so many of them treat their viewers with respect. In fact for decades, the BTAA have been among the most prestigious prizes British filmmakers vie for. Established directors, such as Ridley Scott and Alan Parker cut their teeth by selling products with imagination, wit and visual brilliance."

Through our annual Oscar Shorts, ShortsFest and LunaFest programs over the years, Cincinnati World Cinema audiences have come to know and enjoy short films. They especially appreciate the variety and quality content, which are also key elements of the British Arrows program, along with of course, an ample dose of unqiuely British humor.

"Best of Cincinnati" Advertising Exhibit

Each year, AAF Cincinnati presents the "Addy Awards" – the best creative work by advertising professionals in our region. Tickets for this gala event run as much as $80 for non-members. But as part of the British Arrows Awards, the best of the Addys are included with your cinema admission ticket!.

CWC is delighted to partner with both the AAF and Ad2 and we greatly appreciate their assistance in creating awareness of this event. Meet the directors and members of both groups at the 7:30 pm Sunday screening and learn more about these fine organizations by clicking on the graphics below.

About the British Arrows Awards
The British Arrows Awards, formerly the British Television Advertising Awards, is organized by Britsh Arrows, a not-for-profit company whose shareholders are companies involved with the making of commercials. Cincinnati World Cinema is grateful for the opportunity to share this fine program with the people of Greater Cincinnati and the Tri-State area.

The awards were created in 1976 and were originally known as the London Television Advertising Awards. The purpose was to recognize and reward the best television commercials made by British advertising agencies and production companies.

As time progressed, the scope of recognition was expanded to include commercials and PSAs directed to cinema, and in recent years, to
viral marketing and ambient media/out-of-home environments, (1),(2).

Currently, the event attracts an entry of almost one thousand commercials, and a similar number of people attend the presentation of awards in London each March.

U.S. showings of the awards began in 1984 at New York's Museum of Modern Art, where each year's BAA program is added to the Museum's permanent collection. Screenings eventually spread to Los Angeles, Minneapolis, Houston, San Francisco, Cleveland, Portland and Boston. International exhibitions include the Hong Kong Museum of Art and the International Film Festival of Kerala in India.

These screenings have offered an American audience exposure to the originality, wit, and creativity of British advertising as well as showcasing the early work of film directors such as Ridley Scott, Tony Scott, Hugh Hudson, and Alan Parker as they were becoming fully-fledged Hollywood directors. The BAA program screenings have developed an influential reputation in the U.S. for creative excellence, enhanced by public and professional interest that has spawned further screenings across the country.