El Corral is one of Colombia's oldest restaurant chains and currently has over 200 restaurants all over the country. Established in Bogotá in 1983, this chain is mostly known for the quality and flavor of its carefully crafted burgers (that are only sold in their restaurants, so the customers eat them as fresh as possible). The biggest challenge in this re-branding process lied in the fact that the company's image had never gone through any changes since its birth three decades ago. That's why the design team decided to preserve the logo's essence, to simplify and upgrade its main components, in order to get a more contemporary look and feel, instead of rooting for a complete makeover.

We also needed to communicate the fact that El Corral takes perfect care of their cooking processes and their ingredients, so we created a rich and colorful visual system based on handmade illustrations and phrases that reflect that carefulness and craftiness that have been the base of the brand's core for all these years; we needed the consumers to still know that, despite the change, El Corral still cares about the details, about its attributes and those little elements that have made them one of Colombia's most beloved brands of all time.