case studies

Third Rock Radio

Powered with NASA

“You’ve landed on the best new rock out there. Welcome to the Space Station.”

Explore and discover new worlds of music with NASA’s Third Rock Radio. Working under a Space Act Agreement with NASA, RFC Media matches “new rock discovery” with tales of NASA’s exciting, on-going mission to create one of the most talked about digital radio channels on, or off the planet. Third Rock fans worldwide share their discoveries from Music Explorers who present ”the best new rock out there – really out there!” Third Rock’s disarmingly hip, street-smart context connects and engages young adults and helps NASA deepen relationships with its next generation of avid supporters. Third Rock Radio is a recognized New Media phenomenon attracting the brightest and best, tech-savvy young adults. Third Rock’s audience is a blend of scientists, engineers, researchers, innovators and astronauts, together with students and music lovers everywhere, all of whom share a love for the new and undiscovered.

Third Rock Station Sampler

RFC was selected to produce and publish Born in Blue and Blue Note 101 for storied jazz labelBlue Note Records, profiling the historic artists of the world’s preeminent jazz record label. These tribute radio streams trace Blue Note’s renowned music catalog chronicling the history of jazz in honor of the label’s 75th anniversary.

Music Festivals

RFC designs, produces and hosts live radio coverage and color for many of America’s best known music festivals including Outside Lands Music & Arts Festival – Golden Gate Park/San Francisco, Bumbershoot Music & Arts Festival – Seattle, Newport Folk Festival – Rhode Island, The Meadows – Queens, New York and many more

Motor City Beats

RFC was selected to produce a Brand Built Media for Ford with Motor City Beats, a digital stream to promote and help popularize the Ford Sync System for streaming radio in Ford vehicles.

Janelle Monáe & Target

From on-board ship in New York’s Hudson River, RFC was selected to design and produce a live radio performance (and dance party) for the exclusive release through Target of The Electric Lady by Janelle Monáe. Janelle appeared the same night on Letterman and Today Show the next morning. This was nothing short of a spectacular use of branded digital radio to create aFlash Rave on the Radio.

Made in Texas Radio

Made in Texas Radio is the leading source of authentic Texas roots music, Country & Americana. Texas artists know that MITR not only plays the music, but also tells their story. This one-of-a-kind radio station carries live performances by charting Texas artists each week from the state’s best known Country music venues. There’s nothing quite like Made in Texas Radio. It’s Pure Distilled Texas.