Tom Pick – presents six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts:

#1. Search engine optimization (SEO)

#2. Fresh content

#3. Flexibility

#4. Ownership

#5. Leads

#6. Content that makes all other tactics more effective

”Companies that blog have 79% more Twitter followers than those that don’t…The relationship between blogging and Twitter followers is particularly strong for small businesses…small businesses that blog on average have 102% more Twitter followers than those who don’t.” [Hubspot – http://bit.ly/KwnnvW]

Given all of these benefits, why have so many firms still not embraced blogging?