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Pilgrim's Pride Line of Healthful Chicken for Kids' to Debut in Publix

PITTSBURG, Texas -- Pilgrim's Pride Corp. based here is poised to introduce its new EatWellStayHealthy Kids line of baked and breaded chicken products in nearly 900 Publix Super Markets in Florida, Georgia, South Carolina, Alabama, and Tennessee next month.

January 21, 2007, 07:00 pm

PITTSBURG, Texas -- Pilgrim's Pride Corp. based here is poised to introduce its new EatWellStayHealthy Kids line of baked and breaded chicken products in nearly 900 Publix Super Markets in Florida, Georgia, South Carolina, Alabama, and Tennessee next month.

The EatWellStayHealthy Kids breaded chicken breast nuggets and breaded popcorn chicken are the first products to feature the USDA-regulated word "healthy" on the packaging. Both products are made from whole-muscle chicken breast and contain zero trans fats, with less than half the calories, half the carbohydrates and 80 percent less fat per serving than the leading national brand, said Pilgrim's Pride.

Certified with the American Heart Association's heart check-mark seal of approval and approved for child nutrition labeling -- a voluntary federal labeling program for the USDA's Child Nutrition Programs -- EatWellStayHealthy Kids is an extension of the line of the same name Pilgrim's Pride introduced for grown-ups in 2005.

Both kid-friendly product lines will be available in Publix stores in February, and followed by a rollout to more than 3,000 retail locations nationally by the end of February. Yesterday, (Jan. 21), Pilgrim's Pride placed more than 47 million FSI coupons, redeemable for any Pilgrim's Pride chicken product, in newspapers nationwide.

Pilgrim's Pride Corp. is the largest chicken company in the United States and Puerto Rico and the second largest in Mexico.