Spotify aims to be a podcast destination

January 17, 2018

Spotify is going to be more involved in podcasting in 2018, says their global head of ads monetization, Brian Benedik. "We’re serious about making Spotify a destination for podcast users." ... "We’re starting to monetize some of our original podcasts."

Podcasts "will be the saviour of radio", claims this piece from Distorted, except they don't like the name podcasts. "A “podcast” is a meaningless term left over from the historical piece of technology called an iPods. ... At Distorted, we don’t make podcasts, we make “radio shows” and “programmes”. These shows are usually delivered to listeners and fans via the podcast format through iTunes or Stitcher or Acast etc, but that’s just a small part of the picture."