It’s been given the sobriquet Shagaluf and more recently WAGaluf but all that’s set to change as Majorca’s leading kiss-me-quick-hat resort announces a major makeover.

Could Magaluf soon be directing its stag and hen parties to Salou?

As the happy hunting ground for mostly British stag and hen parties and 18-30 holidaymakers seeking a sizzling cocktail of sand, sea, sangria and non-stop partying- as well as a bit of twilight balcony hopping- Magaluf, on the island’s south west coast, has few peers.

And yet if Manuel Onieva, mayor of the municipality of Calvia, is true to his word Magaluf might soon become an international “preferential tourist destination” as Spanish hotel group Melia and House of Katmandu, a popular local tourist attraction, join forces to turn Magaluf into a themed resort. Rumours doing the rounds are that it will also be given a brand new name with Nova Calvia, topping the list.

Transforming its existing Sol Magalluf Park Hotel site into a newly created Sol Katmandu Resort, the new enterprise will offer all Melia guests-including those in neighbouring Palmanova- a Sol Fun Pass that will apparently entitle them to special entry prices for the nearby Katmandu and Golf Fantasia theme parks. It seems that Melia and Magaluf make a winning team so perhaps Melaluf or Magamelia might soon be vying for prominence among suggested names for the new look resort.

One wonders though what will become of the thousands of bright young things who habitually pour into the resort for their summer holidays. It’s possible that they’ll balk at the idea of their favoured raver resort becoming the more genteel Nova Calvia attracting families, higher prices and less wayward behaviour. Will Britain’s youth turn its back on Little Britain in the sun, declaring, “I’ve had enough o’ Magaluf” as punk band The Toy Dolls famously sang in its comical anthem?

We shall have to wait and see but the mayors of other ‘yoof’ friendly resorts such as salacious Salou on the mainland must be rubbing their hands with glee. As Magaluf shrugs off its Shagaluf cloak, there’ll be many hungry, nay desperate, destinations only too happy to dust it down, ready to turn it to their own advantage.