Rome Business School

School Description

Managerial training and research of excellence

The Rome Business School is a Rome, Italy, based Institute of excellence devoted to managerial training and research, which operates internationally, with alumni hailing from more than 140 countries worldwide.
It aims at contributing to closing the gap that exists between the academic and the job worlds by running managerial training courses designed to transfer the knowledge needed to kick start or grow professional careers or business activities.
The Rome Business School’s mission is to help entrepreneurs, managers, and professionals reach their full competency potential and improve their ethical approach to both business and work, enabling them to contribute to the development of an economic humanity and of a more prosperous and fair society, one in which the central role played by the individual is acknowledged and valued.
The Rome Business School’s lectures can be attended flexibly either on-campus in Rome or from the location of your choice through its latest generation distance learning tool.

CULTURAL AND PROFESSIONAL DEVELPOMENT

Based in Rome but active in the whole of Italy and internationally, the Rome Business School gives graduates, professionals and entrepreneurs the chance to develop their competencies in managerial disciplines based on the best international standards, thus helping them to become competitive in the job, professional and entrepreneurial markets.

CERTIFIED QUALITY

All the Rome Business School has obtained the ISO 9001:2008 certification, that recognizes the top quality standards of our training activities. The ISO 9001:2008 accreditation recognises that our organization implements the quality systems that provide the foundation for excellent customer satisfaction, staff motivation and continuous improvement.The courses offer the highest levels of teaching quality and a scrupulous care for the participants’ needs. The personalised assistance of expert teachers, the wealth of learning materials and the meticulous checking of the learning progress ensure the maximum effectiveness of the training courses.

ACCREDITATION

Thee Rome Business School has been recognized by the MIUR (Italian Ministry of Education, University and Research) as a research centre, and is listed in the National Research Registry with the code 61598 and it's legally recognized and authorised by the Italian Republic and Chamber of Commerce. The Rome Business School is officially registered as a participant organization of the Education and Culture Directorate-General and the Education, Audiovisual and Culture Executive Agency of the European Commission, with the Participant Identification Code (PIC) n. 937625960.

MISSION

Rome Business School’s mission is to train entrepreneurs, managers and professionals to a level of excellence in their competence and their ethical approach to business and work, able to play a part in the development of an economic humanity and of a society more prosperous, fair and respectful of the central role of the individual.

INTERNATIONAL PERSPECTIVE

Rome Business School is an International Institution that has already hosted students from more than 140 countries.
Furthermore, Rome Business School is proud to avail itself of an international faculty of primary level, an expression and bearer of the most modern knowledge about management and entrepreneurship.
Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.
Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.
Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies.

WHY US

An excellent training offer, developed through the careful analysis of the best international experiences, to guarantee you a competitive advantage in the market.

A modern training offer: we provide courses on the most advanced managerial trends and techniques, such as intercultural management and business oriented social media usage.

Highly qualified teachers: all Rome Business School teachers are university lecturers, trainers and managers carefully selected based upon their proven professionalism and experience , capable of transferring to the students both a well defined conceptual framework and valuable references to concrete professional practices.

Career-service: a set of personalized services designed to help our students to access or develop in the job market (internship opportunities, a CV review, inclusion in our database, job interview management support, networking with companies, managers and professionals).

Alumni network and community: participants to our courses are admitted by right to the Rome Business School Alumni Network, a network which enables them to remain in contact with all alumni and teachers, to exchange experiences and share projects and professional development opportunities.

A loyalty card which allows you to accumulate points and get discounts on our training courses.

Unique learning content and study materials: all Rome Business School training courses involve cutting edge teaching content, in line with the best international standards and constantly updated based on the latest cultural trends. With every course, participants also receive a wealth of documentation and suggestions for possible further in-depth studies.

A wide range of flexible study methods, to meet all requirements and make it possible for participants to balance their learning commitments with their personal and professional engagements. Master courses, specialization courses and a rich catalogue of short courses designed to meet all your learning needs. Courses can be taken on campus, remotely and in-house.

An applied teaching method: all courses include exercises and real life case studies, which flesh up the teaching and make it truly valuable for the job market.

LEARNING OPTIONS

The Rome Business School’s courses are taught in English and they can be attended, based upon preference, either On Campus or Online, with the following options:

Full time

Lectures are held from Monday to Thursday.

Executive

Lectures are held on Saturday full-day.

Professional

Lectures are held on Tuesday or Thursday from 7 to 8.30 pm

Distance learning

For this option, the Rome Business School employs a cutting-edge online platform, through which you will be able to Follow lectures with full video and audio, interact in real time in audio and video with the teacher and the other attendees and collaborate and share documentation

In House
The courses can also be taken in-house - directly at your company, agency, organisation or professional headquarters -.

This school also offers:

Master

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! - Designed for motivated international participants aiming at getting world-class competencies and at developing a successful global career in the fields of arts and culture.
[+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW!
Training of excellence, paid internships, career service, international networking and many others benefits for your professional and personal development. Teaching formulas for every demand.
The Rome Business School’s Master’s Degree in Arts and Culture Management is an exclusive programme designed for motivated international participants aiming at getting world-class competencies and at developing a successful global career in the fields of arts and culture.

Attendees will receive advanced managerial expertise, anchored in the international context, thus becoming ready to excel as modern cultural managers and innovative leaders in the field of the creative industries. This programme’s quality teaching, its international internship opportunities and its career and networking services all contribute to make this Master’s Degree the perfect fit for anyone who is looking to rise to the top in the world of arts and culture management.
Target recipients
The Master’s Degree in Arts and Culture Management is designed both for those who are seeking their first exposure to the world of arts, culture, media and entertainment management, and for those who are already working in these environments, but intend to expand and update their knowledge. Participants are typically:
Graduates interested in leading and managing creative organizations operating in the performing arts (theatre, dance), heritage sector (museums, historic sites), and ommunication and entertainment (film, music, publishing, radio and television) industries;
Marketing and communication professionals who want to improve their knowledge in the arts and culture environment;
Managers working in a variety of professional environments who want to improve their skills in the creative industries;
Entrepreneurs who want to either start an activity related to the arts and culture or to increase their knowledge and to improve the results of their existing organizations.
Contents
Managing Arts and Culture in the Global Era
Being a cultural manager
Events Production and Organization as a promotion of the cultural heritage
Marketing, Communications and Fundraising for Arts and Culture
Creation of cultural companies
Project Management for cultural organizations
Business Planning
Human Resource Management
Art Galleries and Museums Management
Publishing industry management
Audio-visual industry management
Performing arts management
Music Production & Artist Management
Theatre and show business management
Web Series Management
Cultural Event Management
Learning options and tuition fees
The Rome Business School’s Master’s Degree in Arts and Culture Management's participation fee is € 3.500,00. The course is available either on-campus or through distance learning, and is structured in:
20 two hour seminars and
a final project work.
Evaluation and Assessment
Course quality and student progress are thoroughly monitored through a system of evaluations:
Written assignments upon the completion of each module;
Individual project work;
[-]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! The ideal choice for all those who wish to excel as human resources professionals in the job market at the international level. World class training, internships, professional and networking opportunities on a global scale.
[+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW!
The ideal choice for all those who wish to excel as human resources professionals in the job market at the international level. World class training, internships, professional and networking opportunities on a global scale.
Overview
Within the context of the globalisation of markets and of competition, human resources are an ever more decisive factor of competitive advantage for both companies and non-profit organisations. With the progressive levelling of the fields of technological and process know-how, the individual is indeed the one true discriminating factor. Ultimately, the individual’s competencies, motivations, innovation capabilities and overall professional performance quality determine an organisation’s success. From such a perspective, companies and institutions must equip themselves with experts capable of both fully understanding the central role of the individual and of overseeing the related managerial processes, such as: selection, hiring, training, communication, development and compensation.
Structure
6 months in Rome: Lectures + Additional Activities
6 months of project work
Study tours in Europe
An international paid internship: In a country of your choice
Target Recipients
This Master’s Degree course is aimed at all those who are getting their first exposure to the world of human resources management or those who, although already operating in this sector, wish to acquire a more structured education and update their competencies. Typical profiles of individuals who may be interested in this course include, for instance:
graduates or undergraduates with no previous work experience or with a basic experience in the training and development of human resources or in psychology of the workplace;
recruiters;
trainers;
coaches;
professionals who operate in contexts other than human resources and who wish to develop a wider knowledge and understanding of human resources management or to transfer to jobs within this field;
entrepreneurs who wish to acquire a well structured education in human resources management.
Contents
Part 1 – General Management
The company and the competitive environment
Business strategy
Project management
Marketing management fundamentals
Finance and business planning
Part 2 – Professionalising teachings
Strategic management of human resources: approaches, trends and tools
Job analysis and strategic planning of human resources
Selection, hiring and retention
Training
Development: coaching, counselling, mentoring
Career plan and career development
Performance management and evaluation
Global Compensation
Organisational theories and development
Industrial relations and collective bargaining
Workplace health and safety
International management of human resources
Part 3 – Themed Focuses
Work psychology
Organisational behaviour
Leadership and team management
Part 4 – Study and research seminars
Workforce diversity, inclusion and equal opportunity employment
Internal communication
Change management
Human resources metrics
Part 5 – Special Contents
The technical/professional teaching is enriched by:
Company tours, to get to know managerial systems and players from the inside
Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding
Training in interdisciplinary competencies, such as:
Business English
Self-marketing
Interpersonal communication techniques and PNL
Public speaking
Tuition Fees
Full Time Formula (on-campus or online): € 12.000
Executive Formula (on-campus or online): € 5.500 euro
Professional Formula (on-campus or online): € 3.500 euro
Evaluation and Assessment
Course quality and student progress are thoroughly monitored through a system of evaluations: – Written assignments upon the completion of each module; – Individual project work; – A final exam.
...
[-]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! Training of excellence, paid internships, students from 140 countries, career service, international networking and many others benefits for your professional and personal development. Teaching formulas for every demand.
[+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW!
The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching, paid international internships and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.

Target recipients
The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this Master’s Degree are typically:
graduates with or without previous experience in marketing and communication
marketing professionals
communication professionals
professionals operating in environments other than marketing and communication who wish to acquire a deeper knowledge or start working in this field
entrepreneurs who are seeking to build foundations in marketing communication knowledge.
Structure (1 year)
6 months in Rome: Lectures + Additional Activities
6 months of project work
Study tours in Europe
An international paid internship: In a country of your choice
Contents
Introduction to Marketing
Company and Marketing Strategy
Understanding the Marketplace and Consumers
The Marketing Environment
Marketing Information Systems and Research
Consumer Markets and Consumer Buyer Behaviour
Business Markets and Business Buyer Behaviour
Designing a Customer-Driven Marketing Mix
Segmentation, Targeting, Differentiation and Positioning
Product, Services, and Brands
New-Product Development and Life-Cycle Strategies
Pricing: Understanding and Capturing Customer Value
Pricing Strategies
Marketing Channels
Retailing and Wholesaling
Integrated Marketing Communication Strategy
Communication and Promotion
Advertising
Public Relations
Personal Selling
Sales Promotion
Direct Marketing
Event Management
Online Marketing
Website Creation
Search Engine Optimization (SEO)
Web Analytics
Search Engine Marketing (SEM)
Social Media Marketing
Email Marketing
Online Advertising
Competing on an international scale
Creating a Competitive Advantage
International Marketing and The Global Marketplace
Marketing Ethics and Social Responsibility
Special Contents
The technical/professional teaching is enriched by:
Company tours, to get to know managerial systems and players from the inside
Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding
2 months in New York: The Master course includes the opportunity to complete your studies in the heart of Wall Street (NYC) and of doing an internship there in more than 800 local companies.
Training in interdisciplinary competencies, such as:
PNL
Self-marketing
Interpersonal communication techniques
Leadership
Public speaking
Cross-cultural Communication
Presentation Skills
Time Management
Project Management
Learning options and Tuition fees
The Rome Business School offers numerous didactic formulas, to allow you to take advantage of the Master in Marketing and Communication in the most suitable way for your needs.
Full Time Formula (on-campus or online): € 12.000
Executive Formula (on-campus or online): € 5.500 euro
Professional Formula (on-campus or online): € 3.500 euro
...
[-]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.
[+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW!
Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.
Political-Electoral Marketing
- Strategy
- Market research for politics
- Segmentation, targeting and positioning for politics
- Political-Electoral marketing mix
- Marketing 2.0 and 3.0 for politics
Web and Social media for politics
- Web and Social Media campaign planning, implementation and control for politics
- Using Facebook, Twitter, LinkedIn and Google+ for political communication
- Political blogging
- Emailing techniques
Public speaking
- Verbal and Non-verbal communication
- Feedback effectiveness
- Active listening
- Steps for an effective public presentation
Political Press Office
- Political journalism
- The Press Office
- The planning of activities
- Implementing actions and monitoring results.
Organising events
- Choice and ideation of the most suitable event in order to reach objectives
- Project definition
- Budget definition through the evaluation of economic aspects
- Promotion: online through social media and offline through traditional media
- Practical organization of the event.
The electoral system and its specificity
- Plurality systems
- Majority systems
- Proportional systems
- Mixed systems
Leadership for politics
- Interpersonal influence
- Leadership styles
- The techniques
Spin Doctoring
- Role and activity evolution
- Strategies and techniques
- Excellency cases
Fundraising for politics
- Fundraising techniques and tactics
- Fundraising patterns
- The management of the relationship with donors
- Budgeting and staffing models
- Effective and ethical profiles
- Phone banking, canvassing and special events
Electoral campaign management
- Traditional vs digital campaigns
- Human resources management and organisation for an electoral campaign
- The thematic campaign
- Territorial campaign
- Cases studies
Innovative communication techniques for politics
- Graphic, video and digital design
- Modelling and 3D animation
- Augmented reality
- Mobile apps
- Video mapping
International excellency cases
Edsegovi’s HOLOS model (Mexico)
Learning Options
This course may be attended in the following formulas:
- on campus, at the Rome Business School Rome headquarters.
- distance learning, through a cutting edge e-learning platform with live lectures and a great teacher-student interaction.
Participation fees
In order to ensure a top quality training course, attendance is limited to a maximum of 20 participants.
Selection is based upon the evaluation of CVs and on the results of technical-motivational interviews.
The participation fee for the Master’s Degree in Political Marketing is of € 3.500,00 (V.A.T. included).
...
[-]

MSc

Short-term investment, life-long return, on your schedule. the Rome Business School’s 1-Year MBA can be started anytime, either on campus or online (or both), offering the unique opportunity of fitting today’s professionals’ need for freedom and flexibility. Double MBA available
[+]

1 YEAR, START ANYTIME, ON CAMPUS OR ONLINE
The Rome Business School’s 1-year MBA is structured to enable you to continue to work full-time and study for your MBA part-time, connecting what you learn to current global and relevant organisational issues. This is ideal if you are unable to take significant time out of work to study and want greater flexibility over how, when and where you achieve your MBA qualification.

Why our 1-year MBA
Start whenever you want, anytime during the year
Designed for busy professionals wishing to combine work and study
One-year duration
Choose to attend lectures either on campus or online – or even both
A global perspective, thanks to the four Double MBA options available in three different continents, even live online
Small and International classes
Individualized management coursework
Lectures in the evenings and on Saturdays
Grants available
Target recipients
Our 1-year MBA course is aimed at all those who wish to acquire the skills and knowledge that will enable them to operate as general managers. Our 1-year MBA is designed for full-time working individuals. Courses are offered in the evenings and on Saturdays, allowing students to complete the programme without interrupting their careers or excessively disrupting their personal lives.
Students interested in taking part this MBA are typically:
professionals interested in pursuing careers in general management, either in not-for-profit or for-profit businesses or as entrepreneurs or managers;
professionals with specialist backgrounds who wish to acquire general management experience to progress in their careers;
graduates with at least two years of relevant work experience who wish to consolidate their managerial knowledge;
entrepreneurs who wish to develop their skills and competences to make their businesses grow internationally.
Professional Outlets
On completion of the Rome Business School’s MBA, you will have acquired the skills to be able to work – among other profiles – as:
CEO
General Manager
Project Manager
Business Development Manager
Human Resources Manager
Marketing Manager
Strategy Manager
Finance Manager
Management Consultant
Learning options
The Rome Business School's 12 months MBA can be attended either on campus or online as follows:
On campus – fortnightly, on Friday and Saturday
Online – with LIVE lectures, through a cutting-edge platform.
The Rome Business School's MBA programme allows you the choice of starting dates.
Tuition fee15.000 euro - scholarships available
...
[-]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! - Designed for motivated international participants aiming at getting world-class competencies and at developing a successful global career in the fields of arts and culture.
[+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW!
Training of excellence, paid internships, career service, international networking and many others benefits for your professional and personal development. Teaching formulas for every demand.

The Rome Business School’s Master’s Degree in Arts and Culture Management is an exclusive programme designed for motivated international participants aiming at getting world-class competencies and at developing a successful global career in the fields of arts and culture.
Training Objectives
Upon completion of the programme, attendees will be able to:
Understand the characteristics and trends of the arts and culture market and the role played by the cultural manager
Recognize the intersection of cultural management with other areas of political, economic and social concern, such as national identity, cultural diversity, economic development, urban regeneration and heritage preservation
Develop and apply effective marketing and communication strategies in the global environment of arts and culture, both for private and public/non-profit organizations
Identify and manage the characteristics of the main artistic and culture-related businesses and to develop effective managerial strategies
Develop and nurture cultural brands
Master the use of new technologies within cultural organizations and the most advanced communication tools and channels
Structure effective managerial processes and functions for cultural organizations
Organize fundraising activities and events to support cultural initiatives
Explore the impact of legislation on the cultural market
Manage financial dimensions related to cultural activities in the global economy
Develop a comprehensive business plan for arts and cultural ventures
Understand and utilize project management techniques for culturerelated managerial activities
Evaluate and apply leadership models as tools for ethical and culturally-influenced decision-making
Contents
Managing Arts and Culture in the Global Era
Being a cultural manager
Events Production and Organization as a promotion of the cultural heritage
Marketing, Communications and Fundraising for Arts and Culture
Creation of cultural companies
Project Management for cultural organizations
Business Planning
Human Resource Management
Art Galleries and Museums Management
Publishing industry management
Audio-visual industry management
Performing arts management
Music Production & Artist Management
Theatre and show business management
Web Series Management
Cultural Event Management
Learning options and tuition fees
The Rome Business School’s Master’s Degree in Arts and Culture Management's participation fee is € 3.500,00. The course is available either on-campus or through distance learning, and is structured in:
20 two hour seminars and
a final project work.
[-]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! The ideal choice for all those who wish to excel as human resources professionals in the job market at the international level. World-class training, internships, study tours, professional and networking opportunities on a global scale.
[+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW!
Nowadays Human resources represent a crucial factor for companies and non-profit organisations in order to gain a competitive advantage. The individual’s competencies, motivations, innovation capabilities and overall professional performance quality determine an organisation’s success. From such a perspective, companies and institutions must equip themselves with experts capable of both fully understanding the central role of the individual and of overseeing the related managerial processes, such as: selection, hiring, training, communication, development and compensation.
Structure (1 year)
6 months in Rome: Lectures + Additional Activities
6 months of Project work
Study tours in Europe
An international paid internship: In a country of your choice
Target Recipients
undergraduates or graduates
recruiters;
trainers;
coaches;
professionals who operate in contexts other than human resources
entrepreneurs who wish to acquire an advanced education in human resources management.
Contents
Part 1 – General Management
The company and the competitive environment
Business strategy
Project management
Marketing management fundamentals
Finance and business planning
Part 2 – Professionalising teachings
Strategic management of human resources: approaches, trends and tools
Job analysis and strategic planning of human resources
Selection, hiring and retention
Training
Development: coaching, counselling, mentoring
Career plan and career development
Performance management and evaluation
Global Compensation
Organisational theories and development
Industrial relations and collective bargaining
Workplace health and safety
International management of human resources
Part 3 – Themed Focuses
Work psychology
Organisational behaviour
Leadership and team management
Part 4 – Study and research seminars
Workforce diversity, inclusion and equal opportunity employment
Internal communication
Change management
Human resources metrics
Part 5 – Special Contents
The technical/professional teaching is enriched by:
Company tours, to get to know managerial systems and players from the inside
Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding
Training in interdisciplinary competencies, such as:
Business English
Self-marketing
Interpersonal communication techniques and PNL
Public speaking
Learning Options and Tuition Fees
The Rome Business School offers numerous didactic formulas, to allow you to take advantage of the Master in International Human Resources Management in the most suitable way for your needs.
Full Time Formula (on-campus or online): € 12.000
Executive Formula (on-campus or online): € 5.500 euro
Professional Formula (on-campus or online): € 3.500 euro
...
[-]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! This Master's Degree is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment.
[+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW!
March 2017 – March 2018. The Rome Business School’s Master’s Degree in Marketing and Communications offers you a training of excellence, paid internships, career service, international networking and many others benefits for your professional and personal development. Various teaching formulas are available to suit every requirement.
Target recipients
undergraduates or graduates
professionals in the field of marketing and communication
entrepreneurs looking for a solid structure in marketing and communication.
Training Objectives
The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment.
On completion of the training course, attendees will be able to:
Expand the knowledge and ability to apply the most cutting-edge marketing and business communication strategies.
Recognize individual market components and use this understanding for better marketing management.
Learn how to launch and manage the most effective marketing strategies.
Form an effective integrated marketing plan.
Understand the process of defining and implementing streamlined communication strategies aligned with business objectives.
Master the use of communication tools and channels.
Apply marketing and communication knowledge to a variety of business contexts.
Teaching Techniques
The Rome Business School employs a wide array of teaching methods:
Lectures
Case study analysis
Exercises
Assisted private studying
Guest speakers
Videos
Company tours
Complementary cultural initiatives
Paid Internships And Career Service
Attending this Master’s Degree course entitles to:
International paid internships at leading companies and organizations;
Further internship programne in New York City;
Inclusion of your CV in the Rome Business School’s database and its distribution to businesses, organizations and head hunters belonging to the Rome Business School’s international network;
A free CV review;
Support in the management of job interviews;
Networking meetings with international managers, professionals and business owners;
A personalised search and flagging service for the best job opportunities in Italy and abroad.
...
[-]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.
[+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW!
Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.
Contents
Political-Electoral Marketing
Strategy
Market research for politics
Segmentation, targeting and positioning for politics
Political-Electoral marketing mix
Marketing 2.0 and 3.0 for politics
Web and Social media for politics
Web and Social Media campaign planning, implementation and control for politics
Using Facebook, Twitter, LinkedIn and Google+ for political communication
Political blogging
Emailing techniques
Public speaking
Verbal and Non-verbal communication
Feedback effectiveness
Active listening
Steps for an effective public presentation
Political Press Office
Political journalism
The Press Office
The planning of activities
Implementing actions and monitoring results.
Organising events
Choice and ideation of the most suitable event in order to reach objectives
Project definition
Budget definition through the evaluation of economic aspects
Promotion: online through social media and offline through traditional media
Practical organization of the event.
The electoral system and its specificity
Plurality systems
Majority systems
Proportional systems
Mixed systems
Leadership for politics
Interpersonal influence
Leadership styles
The techniques
Spin Doctoring
Role and activity evolution
Strategies and techniques
Excellency cases
Fundraising for politics
Fundraising techniques and tactics
Fundraising patterns
The management of the relationship with donors
Budgeting and staffing models
Effective and ethical profiles
hone banking, canvassing and special events
Electoral campaign management
Traditional vs digital campaigns
Human resources management and organisation for an electoral campaign
The thematic campaign
Territorial campaign
Cases studies
Innovative communication techniques for politics
Graphic, video and digital design
Modelling and 3D animation
Augmented reality
Mobile apps
Video mapping
International excellency cases: Edsegovi’s HOLOS model (Mexico)
Learning Options
This course may be attended in the following formulas:
on campus, at the Rome Business School Rome headquarters.
distance learning, through a cutting edge e-learning platform with live lectures and a great teacher-student interaction.
Participation fees
In order to ensure a top quality training course, attendance is limited to a maximum of 20 participants.
Selection is based upon the evaluation of CVs and on the results of technical-motivational interviews.
The participation fee for the Master’s Degree in Political Marketing is of € 3.500,00 (V.A.T. included).
...
[-]