Shawn is the founder of Anecdote, the world’s largest business storytelling company. His book is engaging and wise, and yes, replete with useful stories. His advise is concise and helpful, and--unsurprisingly--he has a way with words! Let me provide some excerpts. First, this teaser:

Natural as it is for us to tell stories, as soon as we enter a meeting,
begin a presentation or start a formal conversation with a colleague,
all our stories disappear. We bring forth our most authoritative voice
and opine away, saying things like: ‘There are three key points here...’
and ‘I think that...’ and ‘It’s my view that...’ But as we’ve seen, the
problem with this approach is that it’s mostly forgettable. You need
to inject some storytelling into business proceedings to get the right
balance of argument and narrative. And to do this effectively as a
leader, you need to concentrate on what I call small stories.

Big ‘S’ storytellers
apply plot structure, character development, beats, scene design and
myriad other storytelling principles and practices—they’ve probably
read Robert McKee’s fabulous book Story: Substance, Structure, Style,
and the Principles of Screenwriting. At the other end of the spectrum
is little ‘s’ storytelling, where we find the stories we tell on a daily
basis in conversations: anecdotes concerning real-life experiences.

We can certainly improve our storytelling by applying some of the techniques
used by the best screenwriters, playwrights and novelists. But beyond
a certain point, your storytelling will drop into the Uncanny Valley,
at the bottom of which your efforts will seem artificial, forced and
unappealing. And that’s fatal for business communications.

And some basic rules:

It’s been proven that the real efficacy of storytelling
lies in three standout features of stories that can help us do our jobs
as business leaders:

They're memorable—There’s no point in saying something if it’s
forgettable.

They convey emotion—People are inspired to act when they feel
emotion.

They’re meaningful—
In the complex environment of work, people
need to be able to make sense of what’s going on and how they fit in.

I could go on with more, but you can download a free sample here. Reading this book once will be well worth your time. And, then you will come back to it many times over the years.