The magic of social media is not in the creation “marketing channel”, but the connections between people. I do wish that more wineries and winemakers would take this approach and reach out to consumers of their wines, like David O’Connell did for my son, and inspire us to care more about their creations. Who knows what magic that could have on our relationship with those wines?

this was a day-long storytelling event focused on “unacceptable enthusiasms” (as @sumit put it) that on the surface sound dull and irrelevant, but which can be fascinating if we make the commitment to listen, and the person talking is truly passionate