This is a recipe for disaster because you’ll burn out your marketing manager within a few months and it is 99% likely your marketing manager is not an expert in each of those 3 fields.

This is where your marketing agency comes in:

Even if you were to invest in the COMPLETE level of all of our services at the same time, you would be paying $108k per year (assuming your monthly advertising budget is between $20k-$29.99k).

This adds up to direct savings of at least $42k per year, based on combining the salaries of the 3 managers mentioned above then subtracting the $108k for all 3 of Omega’s COMPLETE services.

But the savings aren’t just monetary:

When investing in a marketing agency such as Omega, you gain access to the collective experience of everyone in that agency rather than just a single person.

Better yet, at Omega, we segment our teams based on our 6 services, which means you’re getting the best possible person for the job regardless of which Omega service you invest in.

Want to know the best part?

The productized services you see on this page are billed monthly and require no contract.

This means that you can cancel your subscription to our services at any time you wish.

If you choose to cancel your subscription, then those services will end on the last day before your next billing period, at which point you will no longer be billed.

WHAT IS A “PRIORITIZED TASK SHEET”?

The prioritized task sheet is a Google Sheet that lists out tasks prioritized by value, which is calculated by measuring the effort and impact of each task.

Each task is given an estimated deadline and assigned to either Omega or you, the client.

Finally, each task is accompanied by a quick how-to or note in order to make the process of carrying out each task clearer.

WHAT WILL WE TALK ABOUT IN THE “MONTHLY 1-HOUR VIDEO MEETINGS”?

Your first thought upon reading this pricing page may be “only one video meeting per month?!”.

Day-to-day and even week-to-week SEO/social media tasks are fairly routine & SEO itself is a long game.

This means that weekly, or even bi-weekly meetings are not very productive.

In the interest of saving everyone’s time, we hold monthly video meetings with our clients where we discuss the monthly SEO and/or social media report together, answer any questions you may have, then review action items for the next month.

These monthly meetings follow a strict agenda/format so that things stay on track:

• Past month’s tasks – 15 minutes

• Next month’s tasks – 15 minutes

• General Q&A – 15 minutes

• Review Omega’s action items – 5 minutes

• Review client’s action items – 5 minutes

• Room for improvement on Omega’s part? – 5 minutes

WHAT DO THESE DIFFERENT EMAIL RESPONSE TIMES MEAN?

“24-hour email response time” means that we will respond to any emails from you within 1 business day of receiving that email.

“Same-day email response time” means that we will respond to any emails sent by you between 9 AM – 5 PM local time (GMT +7) that same day.

Meaning that if you send an email at 4:59 PM on a Wednesday, we will still respond to it that same day.

We respond to emails on weekdays year-round, except for national holidays.

WHAT DOES “REAL-TIME COLLABORATION VIA SLACK” MEAN?

If you already utilize Slack in your business, then this process is as simple as setting up a Shared Channel between Omega’s Workspace & yours.

If you do not use Slack, then we will invite you into our Workspace as a single-channel guest in a Slack channel dedicated only to your business.

This dedicated channel allows for quick, easy collaboration that reduces the time & resources it takes to complete projects for both Omega & your business.

The end result is greater efficiency & transparency, which helps us better serve you, the client.

However, please keep in mind that our real-time collaboration together in Slack does not mean that Omega will be “always-on”; work at Omega ends at 5 PM local time, which means any messages received after that point will be answered first thing next business day.

The boundary between personal & professional life is one of Omega’s core values. We respect our team members’ personal space & expect our clients to respect it as well.

WHAT EXACTLY IS A “DEDICATED ACCOUNT MANAGER”?

When you invest in the ADVANCED level of our OPTIMIZE or ADVERTISE plans, you will gain access to one of our specialized account managers.

At Omega, our account managers work with a maximum of 5 clients at any point in time and are not responsible for acquiring new accounts (we have a dedicated sales team for that).

This means that they will always be able to promptly answer your questions and help you with your business needs.

As mentioned elsewhere in this FAQ, our teams at Omega are segmented based on our services.

While this is the same case for our account managers, they are a bit different.

This is because we understand that clients need answers across multiple disciplines, which may not always be specific to the Omega service that you have subscribed to.

So, think of your Omega account manager as more than just their title – they are here to help you navigate your business through an increasingly complex digital and non-digital marketing landscape.

WHAT IS A “3-POINT WEEKLY UPDATE”?

You will receive an email by 5 PM local time each Friday with a bulleted list of the 3 most important Google Ad and/or Facebook Ad tasks performed.

AUDIT – SEO FAQS

WHAT DOES AN SEO AUDIT DO FOR ME? WHAT IS THE POINT?

An SEO audit analyzes your website at every level, then provides actionable suggestions that will increase organic search traffic (granted all actions are properly executed).

It uncovers pre-existing issues with your website, then gives you an actionable roadmap for what needs to be fixed.

However, keep in mind that an SEO audit is not a complete SEO strategy.

HOW OFTEN SHOULD YOU DO AN SEO AUDIT?

We recommend performing an SEO audit every 6 months.

CAN OMEGA FIX THE ISSUES FOUND IN MY SEO AUDIT?

Once your SEO audit is complete we can discuss whether or not you want Omega to fix the issues found in the audit.

This bespoke optimization service is completely unique to each client and is thus not included in the OPTIMIZE – SEO portion of our 3-step program.

However, we can provide a general deadline of 3 months to fix all issues uncovered in the SEO audit, subject to the client’s ability to implement web development fixes & the size of the client’s website.

If Omega has already completed your SEO audit and you are interested in learning more about the pricing for your bespoke optimization service, please contact us.

WHAT IS UP WITH ALL OF THE ASTERISKS?

Items marked with an asterisk require the respective account to already be set up and properly tracking.

If this is not the case, then the respective audit will be skipped.

Omega will not set up your Google Search Console, Google Analytics, or Google My Business accounts for you.

This audit makes sure your users are following the fastest path on your website to your business goal(s).

WHAT IS A LOCAL SEO AUDIT?

Local search users are motivated – if you can attract them, your offline conversions will increase.

The purpose of looking into local SEO is to find out if you have local businesses competing for your keywords and to optimize your local search presence accordingly.

The key to this audit is your Google My Business listing, which provides searchers with your business address, phone number, opening hours, and website URL.

It even allows people to review your business on Google and aggregates reviews/ratings from other websites to present to searchers.

AUDIT – SOCIAL MEDIA FAQS

CAN OMEGA FIX THE ISSUES FOUND IN MY SOCIAL MEDIA AUDIT?

We offer a bespoke optimization service that is separate from the OPTIMIZE – SOCIAL MEDIA portion of our 3-step program to clients who are interested in having Omega fix all of the issues found in the social media audit.

The general timeline for fixing all audit-related issues tends to be only 3 months, however, this may vary based on the size of the client’s social media profiles as well as the client’s response time.

If Omega has already completed your Social Media audit and you are interested in learning more about the pricing for your bespoke optimization service, please contact us.

HOW DOES OMEGA PERFORM A “TECHNICAL AUDIT” FOR SOCIAL MEDIA?

The aim of the technical audit is ensuring that your social media profiles are being properly presented to your potential & existing fans.

The convenience of locating your business’ social media profiles is key to not only attracting new fans but retaining old ones as well.

When communicating across various channels, it’s important to keep a consistent tone & personality.

Otherwise, your customers end up confused or distracted, and you end up losing trust/loyalty with your customers.

With the image/video audit, we primarily look at whether all of your images & videos on social media are consistent in terms of design/branding.

We also examine other variables such as CTAs, subtitles & location tagging to make sure you are maximizing the potential engagement of your images & videos.

WHAT IS A “CUSTOMER SERVICE AUDIT”?

In recent years, social media messaging has risen as a customer service channel because it is inherently easy to use, convenient, contextual, & expressive when compared to traditional customer support channels such as your website, email, & phone.

In this audit, we look at whether or not your brand has clearly defined who will answer social media messages, whether they are responding to messages quickly, accurately, & appropriately, and whether there is a clear chain of command when a question/issue is beyond the ability of them to handle.

WHAT IS A “AUDIENCE & BRANDING AUDIT”?

Using customer personas builds trust by proving that you understand your audience — & your customers need to trust you and your service/product; otherwise, there will be a disconnect between your brand & your audience.

This audit examines whether you have created customer personas using real information about your customers through interviews, user research, surveys, & analytical data.

Then, we look at if your product/service & the content you create on social media align with your customer personas.

WHAT IS A “POSTING & INTERACTION TACTICS AUDIT”?

Having a content calendar is the key to an organized content strategy, will save you a lot of time, & with it, you won’t have to create content on the fly.

Here we look at how often you are posting & what kind of content you are posting to make sure it all logically aligns with your product/service.

We also check to make sure you have defined roles for who is posting, who is in charge of images, who is in charge of written content & a clear post reviewing process.

Lastly, we look at whether you are doing any customer or influencer outreach & if you/your team members are leveraging personal brands by commenting on the posts from your social media profiles.

HOW DOES OMEGA PERFORM “COMPETITOR ANALYSIS” WITH SOCIAL MEDIA?

It’s important to benchmark your social media profile metrics by taking a look at how your competitors are performing on the platform.

By performing a social media competitor analysis, you gain valuable insights into what works in your industry, areas you need to improve, & much more.

Here, we analyze the percentage of your competitors’ posts that are promotional, the number of text/image/video posts, engagement, messages sent/received, & more.

OPTIMIZE – SEO FAQS

WHAT IF I WANT MORE THAN WHAT IS OFFERED IN THE OPTIMIZE – SEO SERVICE?

Once your SEO audit is complete we can discuss whether or not you want Omega to fix the issues found in the audit.

This bespoke optimization service is completely unique to each client and is thus not included in the OPTIMIZE – SEO portion of our 3-step program.

However, we can provide a general deadline of 3 months to fix all issues uncovered in the SEO audit, subject to the client’s ability to implement web development fixes & the size of the client’s website.

If Omega has already completed your SEO audit and you are interested in learning more about the pricing for your bespoke optimization service, please contact us.

WHAT DOES “OPTIMIZED PAGE” MEAN?

This is where we go through optimizing your website page-by-page in order to get your website to rank higher and get more relevant traffic.

This is known as “on-page” optimization, and refers to both the content & UX/UI of a page that can be optimized.

You may be thinking that the number of optimized pages for the price seems high.

Omega is different from other SEO agencies in that we will completely rewrite a page’s content if needed for you & we will also create wireframe mockups in the event of UX/UI changes being required for a page to be optimized.

These processes take a lot more time & resources compared to traditional on-page optimization provided by most agencies, hence our price.

HOW DOES OMEGA DETERMINE WHICH PAGES ON MY WEBSITE TO OPTIMIZE?

We use 3 factors to determine which pages on your website to prioritize for optimization.

First, we look for pages of your website that are already ranking at the bottom of page 1 or top of page 2 in the search engine result pages (SERPs).

Then, we cross-reference this with your pages that are already driving some traffic but aren’t the top performers on your website in terms of traffic.

Lastly, we perform keyword research to identify search terms with large enough monthly volume to provide a significant boost to these pages.

By following the 3-step process outlined above, we are able to get you “quick wins” – significant increases in traffic in a relatively short amount of time.

WHAT IF MY BRAND’S WEBSITE HAS PAGES IN MULTIPLE LANGUAGES?

If your brand’s website has pages in multiple languages, Omega requires an additional 20% on top of your monthly price for each additional language required after the primary language version of the page.

Otherwise, you are responsible for translating then implementing the optimizations Omega has made to the primary language version of the page.

WHAT IS IN THE MONTHLY SEO REPORT?

Omega’s monthly SEO report not only summarizes key data/metrics, but also comments on any changes & most importantly, gives actionable insights to our clients.

In this report, you will see your organic traffic, keyword rankings, organic conversions, top search terms, top landing pages, & more.

All of these metrics & the stories they tell help paint a picture of the ROI you are gaining from our SEO efforts.

OPTIMIZE – SOCIAL MEDIA FAQS

WILL OMEGA LAUNCH MY BRAND ON NEW SOCIAL MEDIA CHANNELS FOR ME?

No, our productized services only work with your currently active social media channels.

If you launch your brand on a new social media channel while subscribed to Omega’s OPTIMIZE – SOCIAL MEDIA service, we ask that you wait a minimum of 1 month before handing it over to us for management.

This is so that we have enough time to properly analyze, then prepare strategies to optimize your new social media channel.

Once that 1 month waiting period passes, we’ll be able to start delivering results for your brand’s new social media channel.

However, if you have a custom social media project in mind (including new channel launches), contact us and we can work something out.

WHAT IF I NEED TO APPROVE POSTS BEFORE THEY GO LIVE?

If you work at an organization that has an approval process in place before any social media content gets posted, there’s no need to worry.

With Buffer (the social media management tool that we use at Omega), you can set 2 different types of account permission levels:

Approval Required Access: Team member is able to create posts in the Drafts area and request approval on them.

Full Posting Access: Team member is able to create posts directly in the Queue, without the need for approval. They’re also able to approve posts created by team members with Approval Required Access.

You, the client, would have Full Posting Access, so that you can approve any posts created by Omega team members before they are scheduled.

Omega team members then create posts in the Drafts area of Buffer & then request approval.

The client is then able to review, edit & approve those posts, at which point they’ll be moved to the Queue, ready to be published according to the Posting Schedule.

However, this is far from ideal for 2 reasons:

All posts Omega team members add will need to be approved by the client. It is not possible to pick and choose which posts require approval. This means there is no flexibility of requesting approval on some posts & not on others.

Omega team members won’t have the ability to customize the Posting Schedule, modify any posts in the Queue, rearrange the order in which they’ll be sent, or configure custom publishing times for posts that are already scheduled. These actions would need to be completed by you, the client.

Sounds like a lot of extra work, right?

Here’s the deal:

Omega has a process in place that limits this type of scenario from typically happening.

When investing in our Optimize – Social Media service, one of the first things we’ll do is ask you for your branding guidelines so that we get an immediate headstart on perfectly adapting your brand messaging/voice for your social media posts.

So, unless it’s absolutely necessary, by default, Omega will retain full control over the social media posting process.

This way, you, the client, have more time to do whatever it is you love, without having to worry at all about your social media posts.

WHAT IF MY BRAND NEEDS TO POST IN MULTIPLE LANGUAGES?

If your brand needs to post in multiple languages, Omega requires an additional 20% on top of your monthly price for each additional language required after your primary posting language.

WHAT IS A “MONTHLY CONTENT CALENDAR”?

As mentioned above, at Omega, we use Buffer, which is a social media management tool that also features a handy content calendar that gives you, the client a quick overview of your social media posts for the week or month ahead.

Being able to visualize your social media content strategy allows for better organization, which means no more racing around looking for ideas or some sort of content to post because your kid/partner/grandparent/cat/dog/etc. was in the hospital the day before and you either forgot or didn’t have the time to schedule the post beforehand.

After reading this, you may ask: “But what happens if my partnership with Omega ends, then what?”.

Here’s the best part:

If your partnership with Omega happens to end, then you can either continue using Buffer (or the social media management tool of your choice) as we have, or we can send you a social media content calendar Google Sheets template for free for you to use as you see fit.

WHAT IS THE DIFFERENCE BETWEEN FAN “ENGAGEMENT” & FAN “MESSAGING”?

Fan Engagement refers to any fan interactions that happen on your social media profiles.

Fan Messaging & Engagement 9-5 are based on your business’ local time.

If you run an international business, then this time will be based on Omega’s local time of GMT +7.

HOW DOES OMEGA RESPOND TO MY BRAND’S CUSTOMER SERVICE ISSUES ON SOCIAL MEDIA?

If you already have a customer support process in place, Omega assumes the role of the first point-of-contact before an issue is escalated to the appropriate customer service rep (if needed at all).

We generally can handle most basic customer service issues without the need to bring them to our clients’ attention.

This process works best when you, the client, provide Omega with a Standard Operating Procedure (SOP) and/or FAQ for customer service so that we may handle any basic customer service issues without the need to escalate to an actual support ticket or the like.

If you don’t already have a customer service SOP, then Omega will immediately respond to your customer using your brand’s unique voice while simultaneously alerting whoever on your team is assigned to handle customer service issues.

WHAT IF MY BRAND EXPERIENCES A PR CRISIS? WHAT WILL OMEGA DO?

We actively monitor issues people have with your brand through keywords in order to take control of situations before they spiral out of control.

None of Omega’s clients have experienced a PR crisis while using our services, largely due to our real-time social media monitoring solving any issues before they evolve.

However, if your brand is already experiencing reputation issues before Omega becomes your partner, then one of the first things we do is work on remedying them.

We find people unhappy with your brand and reach out to them on social media with an apology. This shows your unhappy customers that you hear them.

Then, we work with you to take the necessary steps to resolve their issues.

WHAT IS A “GRAPHIC POST”?

Omega will design simple graphics for your brand’s image posts on social media. However, Omega will not provide photo or video for your brand. If you provide photo or video, Omega will seamlessly integrate it into your posts.

If you are unable to provide your own photos or videos, then we suggest using stock media from iStock, or we can select a production team for you from our list of curated & vetted local production houses.

However, we typically recommend that you provide original photo & video content, because it performs much better than graphic design content on social media in general (unless you’re an SaaS company).

Lastly, we will also provide free consultations on any photo & video you submit for use in these social media posts so that they are fully optimized to perform their best on the platform.

This usually entails a number of edits that must be made to the original photos & videos so that they perform optimally on social media.

WHAT IS IN THE MONTHLY SOCIAL MEDIA REPORT?

At Omega, we focus exclusively on engagement rate & reach to measure the impact of our Optimize – Social Media service.

Metrics that are covered in the report include those such as page engagement rate, number of engaged users, page organic reach, average reach per post, top posts by organic reach, & more.

You are free to request that we add additional metrics to your monthly reports, however, Omega will not be held accountable for any other metrics as KPIs besides those related to engagement rate & reach.

WHAT IS BRAND MENTION MONITORING?

We use Mention to monitor what people say about your brand in real-time across all of your active social media platforms.

We will even monitor specific keywords that you are interested in so that we can then participate in conversations where your brand is relevant.

This serves as the first step towards achieving off-page engagement for your brand.

With brand mention monitoring, we can even judge the general sentiment of the public towards your brand.

WHAT IS “OFF-PAGE ENGAGEMENT”?

People are already talking about your brand across a variety of social media platforms.

We will contribute to these relevant conversations that people are having off your profiles elsewhere on your active social media platforms.

With brands launching every day looking to take a piece of your market share, it’s hard to keep track of it all.

By monitoring specific keywords, we can find competing brands you may have never known about.

Then, we help you visualize your brand’s share of voice in the market to give you a better understanding of your brand’s positioning on social media.

The best part stealing your competitors’ unhappy customers from them on social media.

With competitor monitoring, we can find customers in real-time that are unsatisfied with their current service/product, then reach out & offer your brand’s services to them.

WHY DO I NEED INFLUENCERS FOR MY BRAND?

Influencer marketing doesn’t have to be limited to just fashion, lifestyle, & travel brands.

In the interest of saving space in this FAQ, this article from Mention helps explain the power of influencer marketing for brands of all shapes and sizes.

Using the keyword-based social media & competitor monitoring mentioned in the other FAQs above, we can identify influencers that are already talking about your brand or who can be potential brand advocates.

By including influencers in your marketing campaigns, you can maximize your brand’s reach & awareness.

HOW DOES OMEGA HANDLE INFLUENCER OUTREACH FOR ME?

We will not only find but also reach out to influencers for you across your active social media platforms.

We do this using a variety of tools in order to identify only the highest quality, most target influencers for your brand.

That means no influencers with over 20% fake followers and fake engagement.

Our outreach process is manual – we focus on building & nurturing valuable relationships for your brand with influencers using targeted messaging through the respective social media platform as well as email.

ADVERTISE FAQS

WHAT IF I DON’T KNOW HOW MUCH MY MONTHLY AD BUDGET SHOULD BE?

Step 1: Take 10% and 12% of your projected annual gross sales, then multiply each by the markup* made on your average transaction.

*To make the conversion from margin to markup, divide gross profits by cost.

Step 2: Subtract your annual cost of occupancy (rent) from the adjusted 10% of sales number and the adjusted 12% number.

We are confident that over 95% of PPC agencies will charge you a setup fee when taking over control of your advertising accounts.

This is because there is a lot of front-loaded work to do within your ad accounts when an agency comes in to manage them.

We have processes in place that ensure that these tasks don’t take too long.

However, the only limitation to this process is the responsiveness of your IT department or web developer when setting Omega up in these various accounts.

WHAT EXACTLY DOES “CAMPAIGN” MEAN IN THIS CASE?

We feel that the easiest way to explain what we mean by “campaign” is with real-life examples of what we have done with our clients.

Example 1:

Vespa Adventures operates in 3 different countries. Thus, we consider those to be 3 separate campaigns, and charge them $1,000 a month for our ADVERTISE – GOOGLE – ESSENTIAL service. This is despite the fact that in reality, there are 9 campaigns we are managing within their Google Ads account.

Example 2:

We have broken down ISHCMC – American Academy’s Google Ads account into 6 different campaigns based on keywords. Thus, we charge them $3,000 a month for our ADVERTISE – GOOGLE – COMPLETE service, plus an additional 25% for the additional languages they require. When in reality, we are in fact managing 16 campaigns within their Google Ads account.

Example 3:

BiaCraft is launching two new outlets and wants Omega to handle their social media advertising for them. Thus, we consider those two separate campaigns and charge them $1,000 a month for our ADVERTISE – SOCIAL MEDIA – ESSENTIAL service. When in reality, these two campaigns consisted of over 22 different campaigns within the Facebook Ads platform.

We hope that these 3 examples shed some light on how with Omega, you get a better bang for your buck.

HOW DOES OMEGA CREATE LANDING PAGES FOR MY BRAND?

At Omega, we exclusively use Instapage to build landing pages because it kills two birds with one stone.

It both eliminates developer bottlenecks in the implementation phase and significantly reduces the amount of time in the client review phase.

This tool also allows us to remove the clutter that would normally be preventing visitors from converting on your website.

With Instapage, we’re also able to build and split-test multiple variations of your landing pages quickly to optimize your conversion rate.

What this means for you is that we’ll be able to start your ads much faster and more effectively than if you were to go through your in-house web developer to create these pages.

These ads will also perform several times better with dedicated landing pages as opposed to using pages on your brand’s existing website.

If you want Omega to create landing pages for you, then it must be done with Instapage.

Otherwise, we will fill a conversion rate optimization (CRO) consultant role and simply suggest optimizations to be made to your landing pages each week.

HOW MANY LANDING PAGES WILL OMEGA CREATE FOR ME?

If applicable, Omega will create 1 landing page per campaign.

Get 50% off all of our services – offer expires Tuesday, June 30th at 5:00 PM