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Alejandro & Lynette de la Vega

founding partners & Joint CEO’s

Alejandro & Lynette have been the entrepreneurial driving force behind the Passion Projects brand which started in 2003 as a project of passion to help their young son who suffered with severe dyslexia and a hypersensitivity to additives in just about everything.

Lynette has lived her whole life studying natural therapies and the benefits of whole food nutrition and followed a strong belief that what we eat, do and think about, make us either sick or healthy.

Fuelled by this belief and through extensive testing and R&D they discovered that targeted nutrition would help their son with his learning, his emotional imbalances, stress, energy and his ability to get through his day.

Initially trained as architects but with a life long passion for the Health, Fitness & Nutrition Industry, Alejandro & Lynette have established themselves as Australian leaders in the field of nutrition winning the prestigious Australian Business Award for Product Excellence in 2014, 2015 and 2017.

“What drives us is to work with a purpose and aim to change the world just a little with everything we do. We sincerely feel that we have a huge responsibility to choose to do our best before profits. We work focussed on the detail of every aspect of whatever we apply ourselves to and dive in 100% to bring the best quality possible to the customer.”

“We value quality and integrity without compromise. We called our venture Passion Projects as a constant reminder of our purpose.”

HENRY OSIECKI

Founding Biochemist/Nutritionist Partner

Henry Osieki has been a leading Australian Biochemist/ Clinical Nutritionist for over 30 years with his own Bio-Concepts (Orthoplex) practitioner range of nutritional supplements.

Henry is well known for his ongoing education; his stream of newspaper articles; lectures and radio show and his involvement in so many high-ranking sporting successes (including Olympic and Commonwealth Games teams, gold medalist swimmers, Rugby, Football and Cycling).

Add to this list that fact that his books are standard texts in Naturopathic and Dietetic studies in Australia. Henry has been a cutting edge innovator in the nutritional industry driven by quality and a deep understanding of the synergy of essential nutrients and their pathways to improved health.

Henry’s protocol for helping Lynette’s parents when she was growing up was the inspirational link to working together on a shared passion for quality nutritional solutions.

OURETHOS

We believe that to get the most out of our lives we have to eat well, love well, have fun and contribute to others with a driven passion. We believe that we all have a contribution to make to others. After operating Passion Projects since 2012, we are proud to be able to quantify our contribution, as so many of our customers now share with us what we have done to change their health and their lives. We believe we do this through our passion and our no compromise demand for excellence.

IT’S ALL IN THE QUALITY EVERY STEP OF THE WAY

If you haven’t yet heard the buzz, superfoods and protein are valuable nutritional boosts to a healthy diet. They are packed full of amazing wholefood health promoting ingredients that feed every cell of your body, supporting your efforts towards reaching your peak fitness and wellbeing. The decision to add these nutrients to your diet are one thing, but then what has to be considered is how the ingredients are sourced, handled and blended. There are so many areas to cut corners which will reduce efficacy.

Not all powders on the market are the same, regardless of what the labels say. It’s our experience that not all companies will go the extra mile to ensure that the quality delivered is the very best possible. At Passion Projects, we go that extra mile because we accept and understand what it takes to demand that quality for our family and ourselves. We search for the best way to deliver quality and ensure that there are no hidden nasty ingredients (that are bonded in the drying, added for flow, a filler or aid ability to dissolve) that are damaging to our bodies. It is in our ethos that we will continue to strive for the best and push all boundaries to achieve this with everything we do.

Our formulas deliver an excellent amino acid profile and all the co-factors required for proper assimilation and absorption.

We believe that we offer the best vegan protein range that can be used as a meal replacement or in your post-workout phase.

Our nutrition and fitness supplement range is manufactured in Australia in a TGA facility using best business practices.

WHAT CAN PLANT PROTEIN POWDER DO FOR ME?

Our organic protein powder can help:

Build and repair muscles

Boost natural energy and endurance through plant based ingredients

Enhance brain and immune function

Pivotal for weight loss and lean muscles

Keeps you feeling full for longer

Shorten recovery from illness/ injury

Alkalise the body

Low carb and low fat

Cardio support

Assist cell rejuvenation throughout the body

Free from cholesterol

Easiest way to digest protein

Support both tendons and joints

Boost the health of your nervous system

WHY IS OUR VEGAN PROTEIN POWDER SO UNIQUE?

The purpose behind our formulas is to maintain the often-overlooked balance between muscle and bone health as protein can interfere with Calcium absorption which is vital for long-term bone health and wellbeing.

And Calcium needs particular vitamin and mineral co-factors (Vitamin D, K1 + K2) for proper absorption or it can lead to calcification of the coronary arteries and increased heart disease. This is why it must be taken in combination with nutritional co-factors, to be metabolised and absorbed in the correct areas in the body, such as bones and teeth.

We have taken out all the effort and the guesswork by bringing everything you need into one formula so you get exactly what your body requires for you to be healthy now and in the future.

Our plant protein powder allows you to consume these essential ingredients so that you can get up and go.

We have achieved this by using Australian certified organic protein powder and 100% plant based multi mineral calcium and vitamin co-factors.

We are passionate about only using the healthiest ingredients of the highest quality – No compromises

YES, BUT WHAT ABOUT WHEY PROTEIN?

Which protein is the best?

Whey protein was first discovered during the production of bi-product waste in the cheese making industry.

Whey Protein is not recommended to be taken for an extended periods of time.

Whey protein should not be taken without regular breaks, as digestive problems can occur.

Plant (pea) protein powder however can be taken non-stop, is easily digestible and is great for people who are vegan, have digestive issues or are lactose intolerant.

In terms of the Amino acid profile, Passion Projects certified organic pea protein powder formula is on par with the best-selling whey protein powders on the market – but unlike many others this is achieved using naturally occurring, clean, 100% Australian Certified organic, raw ingredients!

Our Amino Acid profile is an industry leader and has gained a reputation for being a bestseller plant based protein powder formula. We are proud to offer our naturally-crafted plant protein powder to customers looking for a delicious and nutritious product created from a best-in-class profile.

It was developed as the the very first 100% Australian certified organic, 100% plant based vegan, raw, gluten free Pea Protein+ formula with no bad additives or fillers with an added formula of plant based multi-minerals, calcium, vitamin D, vitamin K1 and K2 to ensure that the protein is able to actually work correctly.

Perfect as high protein breakfast smoothies.

QUALITY

We use the best quality certified organic pea protein isolate sourced from environmentally friendly Yellow Peas. We do not use any harsh chemicals to extract the protein.

Our formula includes a 100% plant sourced Calcium from the marine plant Lithothamnium calcareous. It's an Aqua Certified marine plant that is environmentally harvested from the clean, mineral-rich Atlantic waters off the west coast of Ireland and the northwest coast of Iceland. It is naturally rich in calcium, boron, magnesium, selenium, zinc, strontium, iodine and other important trace minerals necessary for optimum calcium absorption and bone health.

Important features of our calcium are that it is well absorbed and utilised in the body due to it's unique porous 'honeycomb-like' structure which responds or interacts specially well in the digestive system. It's particularly large molecule has a very large surface area allowing faster solubilisation and rapid ionisation of the calcium, resulting in better absorption.

By taking a Multi Mineral Green Calcium powder you are not only improving your bone health but as a result you are also improving your overall performance and longevity of your health and fitness.

Our calcium powder supports all over cell health; supports the cardiovascular, nervous and digestive systems, and due to the repairing capabilities of our formula, it can help shorten the recovery time after illness or injury.

But not just any ordinary calcium will do – a combination of added vitamins and minerals are required for the body to metabolize calcium (otherwise, over time the calcium will deposit in the arteries and around organs). By adding the right type of calcium to your diet, you are allowing your body to absorb and deposit the calcium in the areas that need it most, keeping your body strong and healthy long term.

What makes this calcium powder so unique?

This is the FIRST formula of its type on the market that truly understands how your body absorbs and metabolises Calcium.

Vitamin D, K1, K2 & other vitamins and minerals known as co-factors are essential for the proper absorption or assimilation of Calcium. This combination of co-factors help the body to metabolise and absorb the Calcium and direct it to the areas in the body where it’s needed, such as the bones and teeth.

To make it really easy for your body to metabolise and absorb your Calcium, we have put in EVERYTHING you need to get the most out of your Calcium into ONE formula.

Vitamin K2 and Probiotics: derived from a ‘Proprietary organic Phyto-Biotic Fermented blend’ of ingredients including various organic grains, beans, and legumes. Vitamin K2 is an essential vitamin that helps remove calcium from areas where it shouldn’t be, such as arteries and soft tissues. The probiotic is Bacillus (various) with over 9 million cfu at manufacture.

Inulin: derived from Jerusalem Artichokes. Inulin is a prebiotic, providing food for the probiotic, thus extending the life of the probiotic as it travels down the digestive tract to further assist with the digestive process.

Responsible Sourcing and Sustainable, Clean Ingredients & Production

Our Sea Mineral Complex is derived from red seaweed (algae) – (not from coral or bone) from a clean sustainable harvested area of the Atlantic waters off the coasts of Ireland and Iceland. We blended the calcium with essential co-factors, which are all naturally sourced: Vitamin D, Vitamin K1 & K2, plus the multi- minerals in the sea complex.

At every step of the process of product development, we are concerned with delivering the best quality without compromise, which differentiates us significantly in the crowded supplement market.

For this reason we ensured that our multi-mineral green calcium powder was developed without the need for nasty additives such as:

COMPLEX GREEN & COMPLEX BERRY
SUPERFOODS

GREAT TASTING HIGHLY NUTRITIOUS ENERGY POWERHOUSE

Easy all in one broad-spectrum formula and a premium wholefood source of:

Protein,

Chlorophyll,

Vitamins

Minerals

Digestive enzymes

Probiotics

Fatty acids & amino acids

Herbs

Mushrooms

Antioxidants

Fiber

All in a base of Raw, Organic, Freeze-dried Vegetables and Fruits.

The nutrition in our superfoods formulas is dense, calorie efficient, easy and; our superfood powders are the best source of vitamins and minerals available from a whole food source and ideal if you are looking for power superfoods for weight loss or are in a Plant based diet.

If you are feeling:

Tired

Sluggish

Bloated, like you’re carrying unwanted weight

If you have a health condition that now needs your attention

If you are compulsively addicted to junk foods, or even;

If you just want to maintain your health and vitality

Passion Projects superfood powders can help and support you towards a state of well-being.

Benefits of Plant Based Superfood
and Protein Powders

OUR POWDER FORMULAS

The nutrition in our products is dense, calorie-efficient, economical & easy. The superfood, protein & calcium are all great sources of vitamins & minerals available from a whole food source. The ingredients are so important to our diets but finding them fresh & organic is mostly impossible. Taking a daily dose of raw organic freeze-dried powder of this quality, is the next best thing & as close as possible to the fresh vegetables or fruit. Freeze-drying is the best process as the whole plant is snap frozen (fibre & all) & dried without heat or binders–therefore that are raw & potent. This means that nearly all of the vitamins, nutrients, fibre & phytonutrients are maintained, concentrated & valuable.

WHAT IS ORGANIC SUPERFOOD AND WHY IS IT BENEFICIAL?

Superfoods are known as nature’s medicine due to their nutrient-density and feature some of the most concentrated forms of the very best nutrients that nature can provide. These nutrients, such as antioxidants and phytonutrients, help to protect and support the health of your body. From boosting energy and improving endurance to detoxing the body, these nutrient dense foods provide an essential supplement to a healthy and balanced diet for anyone wanting to amplify their health and fitness.

Our raw, vegan formulas take advantage of the many benefits of the individual ingredients, which together feed every cell in your body, working to boost daily energy, endurance and vitality, as well as long-term health, beauty and wellbeing.

THE POWER OF OUR AMAZING GREEN SUPERFOOD ORGANIC POWDER

The hero of our superfoods online range is Complex Green. This raw, organic and non-organic, green blend of superfood nutrients features 81 ingredients, including sprouts such as quinoa and kale; and antioxidant rich berries such as açai and blueberries. Designed to be a broad spectrum formula, this is the product to start your day with – packed with organic protein, chlorophyll, antioxidants, herbs, mushrooms, probiotics, digestive enzymes, fibre, fatty and amino acids, and vitamins and minerals – in a base of raw, organic, freeze-dried vegetables and fruits.

OUR GROUND-BREAKING ORGANIC GREEN DETOX

Our green superfood organic based powders are also great for anyone looking to detox. Our formulas replenish the nutrients you need so you can cleanse, repair and rebuild all at the same time. In addition, this allows you to maintain (and build) your body’s strength whilst simultaneously cleansing out toxins and helping to shed unwanted weight without harming your body. Our superfood store can help you find a product most suitable for your needs.

NATURAL PROTEIN POWDER

Taking protein is an important part of a good fitness, but it’s important to find an organic super food option that suits your lifestyle. We have developed the very first 100% plant-based, 100% Australian Certified Organic, Raw, Vegan Pea Protein+formula with no bad additives or fillers, available in our superfoods online store. Our raw protein foods contain an added formula of multi-minerals, calcium, vitamins D + K1 and K2, known as co-factors, designed to maintain the often overlooked balance between muscle and bone health particularly during periods of heavy training and intake of protein.

100% PLANT BASED PROTEIN & 100% AUSTRALIAN CERTIFIED AND ORGANIC

Our natural organic protein powder formulas are great tasting, raw, vegan and vegetarian that, unlike other powders, taste great in just water or as protein shakes or smoothies and perfect for anyone and any lifestyle, not just vegans. They are gluten free and are non-GMO, clean and 100% free of solvents, radiation, artificial flavours, artificial preservatives, artificial colours, soy, yeast, wheat or added sugars. We believe this makes our formulas far ahead of most products in the market in terms of nutrition and manufacturing honesty.

WHAT ABOUT WHEY PROTEIN POWDER?

Whey protein powder is a popular choice for the guys, however it is important to think about what it actually is and what alternatives are now available. Whey protein powder started as a useful waste bi-product from cheese making. This powder is generally not organic, and is usually combined with lots of ingredients that are not so good in order for it to taste drinkable and become dissolvable, that is, artificial fillers, surfactants, sweeteners, flavours and colours. As whey is dairy and then it is combined with the other bad ingredients the result can be very difficult to digest, leaving it as a drink that is not ideal to be taken non-stop, even though that is the point of taking it. Digestive problems can be a problem that only increases with more use. Additionally, it can’t be ignored that with digestive problems, there would also be a reduction in amino acid uptake with the result being less bioavailability to the body. Then with undigested food follows bloating, and a blocked digestive tract. This is why we focus on Pea Protein that is made specifically for taking as a protein supplement, and we have chosen one that doesn’t go over 80% extraction as anything over this is extracted chemically. The aim is to make sure that the protein is bio-available, clean, chemical-free, and absorbed in the body exactly where it needs to go, which in the case of our powders, is assisted by the calcium and the other co-factors.

SUFFERING FROM CALCIUM DEFICIENCY?

Our super food store features a Multi-Mineral Plant Based Calcium formula that has been designed for people who have a greater need for calcium due to their diet choices, age or exercise regime; advised to take before exercise as it replaces bone loss caused by the performance of normal exercise. Many people are either not eating enough calcium due to dietary restrictions, or they are just not absorbing it correctly. This is where this formula steps in as a necessary addition to your diet and exercise.

It is an often overlooked fact that calcium needs particular vitamin and mineral co-factors (Vitamin D, K1 + K2, Magnesium, Phosphorous, Boron and Trace Minerals) to be absorbed or it can lead to calcification of the coronary arteries and increased heart disease. This is why it must be taken in combination with nutritional co-factors, to be metabolized and absorbed in the correct areas in the body, such as bones and teeth. Not just any form of calcium supplement will do the job!

Australian Business Awards
for Product Excellence

Awards Criteria

The Australian Business Awards is an annual highly respected awards program. It is designed to honour business owners who drive their businesses focussed on adding value and purpose to their customer's lives through their products, taking their business beyond marketing for the sole purpose of making money. The category that we entered was product excellence. for this we had to demonstrate our thorough processes from product inception, personal purpose, design and development, sustainability and long term performance. The awards encourage businesses to connect with a greater purpose, see their field differently and do business better by daring to innovate and push boundaries. We entered this highly competitive field as this is how we see what we do. We are proud to be able to take the honour now three times.

Products that matter

The winners of the ABA100 are seen to be committed to innovation and improvement in their sector, in a world that is seeing consumers more informed and the marketplace more competitive. The winning criteria was set on businesses that work to place value on products that matter, with solutions that are sustainable and functional. In addition, the products are contributing to the sound economic future of Australia with strategies based on longterm value based vision.

Quality

Passion Projects has been successful at finding a welcomed niche in a crowded market of supplements for customers demanding quality.

All-in-one

Complex Green is an easy, economical way of getting a broad range of vitamins, minerals and micro-nutrients every day, without having to spend time, money and effort collecting them from a variety of different sources. The Pea Protein+ formula is the same, as it has a formula within the Protein instead of having to hunt down other ingredients to co-factor for assimilation and correct absorption. The products address the fact that most consumers don’t have the economic or practical means to buy multiple different products in order to get a broad spectrum of nutrients. Complex Green and Pea Protein+ excels due to the fact that it is a one-stop solution in a calorie & economically efficient, single dose.

Benefits of Plant Based Superfood and Protein Powders

OUR POWDER FORMULAS

The nutrition in our products is dense, calorie-efficient, economical & easy. The superfood, protein & calcium are all great sources of vitamins & minerals available from a whole food source. The ingredients are so important to our diets but finding them fresh & organic is mostly impossible. Taking a daily dose of raw organic freeze-dried powder of this quality, is the next best thing & as close as possible to the fresh vegetables or fruit. Freeze-drying is the best process as the whole plant is snap frozen (fibre & all) & dried without heat or binders–therefore that are raw & potent. This means that nearly all of the vitamins, nutrients, fibre & phytonutrients are maintained, concentrated & valuable.

WHAT IS ORGANIC SUPERFOOD AND WHY IS IT BENEFICIAL?

Superfoods are known as nature’s medicine due to their nutrient-density and feature some of the most concentrated forms of the very best nutrients that nature can provide. These nutrients, such as antioxidants and phytonutrients, help to protect and support the health of your body. From boosting energy and improving endurance to detoxing the body, these nutrient dense foods provide an essential supplement to a healthy and balanced diet for anyone wanting to amplify their health and fitness.

Our raw, vegan formulas take advantage of the many benefits of the individual ingredients, which together feed every cell in your body, working to boost daily energy, endurance and vitality, as well as long-term health, beauty and wellbeing.

THE POWER OF OUR AMAZING GREEN SUPERFOOD ORGANIC POWDER

The hero of our superfoods online range is Complex Green. This raw, organic and non-organic, green blend of superfood nutrients features 81 ingredients, including sprouts such as quinoa and kale; and antioxidant rich berries such as açai and blueberries. Designed to be a broad spectrum formula, this is the product to start your day with – packed with organic protein, chlorophyll, antioxidants, herbs, mushrooms, probiotics, digestive enzymes, fibre, fatty and amino acids, and vitamins and minerals – in a base of raw, organic, freeze-dried vegetables and fruits.

OUR GROUND-BREAKING ORGANIC GREEN DETOX

Our green superfood organic based powders are also great for anyone looking to detox. Our formulas replenish the nutrients you need so you can cleanse, repair and rebuild all at the same time. In addition, this allows you to maintain (and build) your body’s strength whilst simultaneously cleansing out toxins and helping to shed unwanted weight without harming your body. Our superfood store can help you find a product most suitable for your needs.

NATURAL PROTEIN POWDER

Taking protein is an important part of a good fitness, but it’s important to find an organic super food option that suits your lifestyle. We have developed the very first 100% plant-based, 100% Australian Certified Organic, Raw, Vegan Pea Protein+formula with no bad additives or fillers, available in our superfoods online store. Our raw protein foods contain an added formula of multi-minerals, calcium, vitamins D + K1 and K2, known as co-factors, designed to maintain the often overlooked balance between muscle and bone health particularly during periods of heavy training and intake of protein.

100% PLANT BASED PROTEIN & 100% AUSTRALIAN CERTIFIED AND ORGANIC

Our natural organic protein powder formulas are great tasting, raw, vegan and vegetarian that, unlike other powders, taste great in just water or as protein shakes or smoothies and perfect for anyone and any lifestyle, not just vegans. They are gluten free and are non-GMO, clean and 100% free of solvents, radiation, artificial flavours, artificial preservatives, artificial colours, soy, yeast, wheat or added sugars. We believe this makes our formulas far ahead of most products in the market in terms of nutrition and manufacturing honesty.

WHAT ABOUT WHEY PROTEIN POWDER?

Whey protein powder is a popular choice for the guys, however it is important to think about what it actually is and what alternatives are now available. Whey protein powder started as a useful waste bi-product from cheese making. This powder is generally not organic, and is usually combined with lots of ingredients that are not so good in order for it to taste drinkable and become dissolvable, that is, artificial fillers, surfactants, sweeteners, flavours and colours. As whey is dairy and then it is combined with the other bad ingredients the result can be very difficult to digest, leaving it as a drink that is not ideal to be taken non-stop, even though that is the point of taking it. Digestive problems can be a problem that only increases with more use. Additionally, it can’t be ignored that with digestive problems, there would also be a reduction in amino acid uptake with the result being less bioavailability to the body. Then with undigested food follows bloating, and a blocked digestive tract. This is why we focus on Pea Protein that is made specifically for taking as a protein supplement, and we have chosen one that doesn’t go over 80% extraction as anything over this is extracted chemically. The aim is to make sure that the protein is bio-available, clean, chemical-free, and absorbed in the body exactly where it needs to go, which in the case of our powders, is assisted by the calcium and the other co-factors.

SUFFERING FROM CALCIUM DEFICIENCY?

Our super food store features a Multi-Mineral Plant Based Calcium formula that has been designed for people who have a greater need for calcium due to their diet choices, age or exercise regime; advised to take before exercise as it replaces bone loss caused by the performance of normal exercise. Many people are either not eating enough calcium due to dietary restrictions, or they are just not absorbing it correctly. This is where this formula steps in as a necessary addition to your diet and exercise.

It is an often overlooked fact that calcium needs particular vitamin and mineral co-factors (Vitamin D, K1 + K2, Magnesium, Phosphorous, Boron and Trace Minerals) to be absorbed or it can lead to calcification of the coronary arteries and increased heart disease. This is why it must be taken in combination with nutritional co-factors, to be metabolized and absorbed in the correct areas in the body, such as bones and teeth. Not just any form of calcium supplement will do the job!