My Twitter friend Greg “knew” that no one would want his advice.

And he wanted to be able to turn that into a book. It’s just that he “knew” nobody would buy it.

He took the leap anyway.

Today I met Greg for a coffee down here in Norfolk, and he told me, “Somebody just pre-ordered my new book!”:

That sale — his first sale! — was easy.

Even though Greg “knew” it wouldn’t happen easily, if ever, because of How The World Works.

Well… this morning, he woke up in one world. Tonight he’s falling asleep in another.

The world itself didn’t change, of course.

The first signup. The first sale. It’s magical. It’s the moment that the work you did on faith becomes real and you finally know — not think, know_ — that it’s all possible.

You can’t understand how magical this is until it happens to you.

Nearly everyone worries about their “expertise.”

I came to Norfolk to talk to a room full of smart, successful, capable consultants. Naturally, I came to spread the product gospel. Consultants can really kick ass with books, workshops, etc. because products A) rock at lead gen and B) are a natural extension of consulting, which is to inform, lead and serve the client.

And yet all the questions after my talk boiled down to:

“But… what could I teach? Who would buy that from me?”

Give these guys and gals a confused client and they’d OWN it. But say: “Tell it to your word processor” and suddenly they are emptied of confidence and full of doubt.

They “know” they have to be A World Renowned Expert™ to do write a book, record a video course, teach a workshop, build an app. You know, that very same job they already do day in, day out when they give their clients hands-on help.

There is no magic fairy that taps you on the shoulder & says “YOU’RE AN EXPERT™ NOW!”

You don’t need to be An Expert™ to reach back and help the people behind you. And there will always be people behind you.

And you don’t need to be An Expert™ to share what you’ve learned with your peers, either.

And guess what? Even people who are “ahead” of you can’t know everything. That’s a simple fact of physics. Nobody is An Expert™ on everything. You will know and do some things better than them.

And if you can guide, inform, support, and lead an INDIVIDUAL…

…you can turn that power into a book, a workshop, or a screencast series. Or an app! Or a service!