The AUTOFLYTE Digital Audit

It’s no news flash that dealers win and lose the battle for sales dominance online, but we are the first to combine near real-time competitive sales insights with a comprehensive assessment of a dealership’s digital effectiveness. Our digital audits inform and arm dealers to tighten their strategy, better target their advertising, maximize lead sources and increase the strength of their brand online.

ANALYTICS ARE JUST THE START…

The story always begins and ends with the data. But even the best dealerships have room for improvement in the way their Analytics are set up. By requesting Read-Only access, we are able to verify whether a dealership is following best practices and getting the most out of their Analytics—are Search Console and Goals set up correctly for starters?

GETTING COMPETITIVE

How a dealership stacks up against its fiercest competitors in branded search terms–an indicator of brand awareness and preference–organic and paid keyword ranking and traffic are the basics. But we get granular. Very granular. We get into the nitty gritty details of the exact channels, sources, geographies, times of day and nameplates that are generating the most traffic and conversions so dealerships can make the necessary adjustments and focus on the most cost-effective lead sources and keywords while mitigating wasted spend.

OPPORTUNITY BY NAMEPLATE

It’s difficult to put a price tag on near real-time competitive sales insights, but we can tell a dealer exactly how much potential profit they are losing by nameplate to other dealers and other brands because we get daily RDR sales data for 95%* of the country’s dealerships through our partnership with Urban Science. We can also pinpoint the top zip codes where opportunity exists right now and leverage AUTOFLYTE’s inventory and pricing analysis by trim package to show dealers how they compare to their competitors and how they can adjust their advertising strategy accordingly.

ONLINE PRESENCE ANALYSIS

We take a comprehensive look at a dealer’s online presence, including website structure, directory listings, online reputation, social media pages and online reviews and score how they compare against their competition. We look at relative brand strength, engagement levels and social media activity.

*We receive RDR data for 99.7% of the auto industry; 95% is reported daily and the remaining 4.7% is reported monthly. The 0.3% we do not receive belongs to ultra high-end makes such as Rolls Royce, Bentley, Aston Martin, Ferrari, and so on.