Barkan joins Warner Bros. Records from Primary Wave Music where he spent seven years and rose to executive creative director of advertising and video games.

Gerson joins Warner Bros. Records from Billboard where she was the executive director of business development and strategy where she developing brand partnerships and oversaw talent relations for the brand’s initiatives and events.

“A world-class brand partnerships and licensing team is an important part of WBR’s commitment to helping our artists build passionate fan-bases and develop long-term careers,” says Lori Feldman, executive vice president of brand partnership and music licensing, to whom both will report. “I am delighted to be growing our expertise and resources, as we work with an ever-expanding universe of partners, and collaborate with artists across our roster, to create new and unforgettable music experiences.”