Royal Asscher to Open New Store in Tokyo

Royal Asscher will open the brand’s largest retail store yet in Tokyo next month.

This is the brand’s fourth retail location, following brick-and-mortar stores in Beijing and Tianjin, China, as well as another location in Tokyo.

The two-floor retailer is set to open in late November. It will include a new jewelry collection as well as a museum-style “experience zone,” featuring some of the diamond company’s artifacts, like the original tools used to cut the Cullinan diamond.