A fresh perspective on #SEO for #B2B companies

There was a time when ranking No. 1 for a keyword was a victory wholly worth pursuing — a time when you could build a list of keywords, craft 300-word blog posts, and your site would drive new business. That is no longer the case. In 2017, we have a different search engine, and it’s critically important that B2B companies understand this. Search Engine Optimization (SEO) is no longer how you can optimize your site to rank for keywords; instead, SEO is about how you can optimize your company to be found by your target audience for different queries and on various sites throughout the search engine. This means that if you want to optimize your site for search engines, you need to be ever-present on paid search, organic results and digital placements. But why, you might ask? Well, let’s unpack this with statistics and a hypothetical situation. On average, B2B companies have a...