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ITV ditches ITV Player and launches new streaming Hub

The ITV Player is dead and has been replaced by the ITV Hub. The streaming player has been updated with a new name, look, and feel.

Following in the footsteps of Channel 4, with its rebranding and merging of its 4oD service into All 4, ITV is aiming to bring all of its streaming services into one place.

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ITV said the Hub, originally announced in September but now live, was intended to replace ITV Player and the ITV website. The Hub has launched for mobile, PC and connected TVs. According to ITV it provides "instant" access to live programmes on all devices.

The streaming service will also be available for "the first time" on Amazon's Fire TV and Fire TV Stick and Freeview Play.

Alongside the revamped service a number of "premiere" and box set titles have been added to the ITV Hub. These include: Beowulf, Prey, Thunderbirds Are Go, Trevor McDonald in Vegas, Birds of a Feather andBenidorm. ITV said more would be added in the coming months.

But Family Guy and American Dad fans will have to wait for these shows to be included in ITV Hub, despite the broadcaster picking up the rights from BBC Three earlier this year.

The shows will reportedly launch on ITV in the autumn, although no date has been given, is set to be featured as part of ITV Hub's video-on-demand service.