Webinar and Video Marketing

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

As technology investments are increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this function is becoming essential as marketing teams adopt and integrate more tools and technologies.

For those modern B2B marketing teams who are using webinars as a demand generation tactic, it is critical from a process and efficiency standpoint that the right webinar program metrics are being tracked across those investments: webinar platform, marketing automation and CRM. Join this session to learn how best in class marketers are successfully structuring, reporting on and measuring their webinar programs.

This session will highlight best practices to achieve webinar program success, including:

- Reporting on webinar program performance and ROI
- Scoring webinar data in your marketing automation system
- Routing webinar leads and engagement information to sales
- Establishing a set of webinar program KPIs

Smart marketers know that all audiences are not created equal. While it can be beneficial for branding to reach a mass audience, if the goal is to sell products and services, it’s critical to speak to the people who hold the purse strings—and to the people who influence the people who hold the purse strings. In today’s B2B buying cycle, there are often multiple buyers, any of whom may or may not control the budget allocated for a given purchase. And yet, without buy-in from those stakeholders, the sale will never close.

Join us for am information-packed webinar to learn more about how to identify and appeal to everyone who might impact a buying decision. Melanie Turek, Vice President of Research for Frost & Sullivan will explain why the buying decision-making process is changing, and present data on how best to reach out to multiple influencers.

In 2015, marketers will be challenged to think more strategically about the content they produce and how it is leveraged to drive demand for their business. With the abundance of information at the buyer’s disposal, webinars have become a critical tactic for converting prospects further down the education and buying cycle. Yet, the art and science of a successful webinar program is evolving rapidly.

The insights from the 2015 BrightTALK Webinar Benchmarks Report were generated from the thousands of webinars on the BrightTALK platform in the past year. This data-intensive webinar will include highlights from the report and discuss a number of easy-to-implement strategies for driving demand with webinar programs, including:

- How to plan webinar promotions
- What to expect during a live webinar
- Which features are driving the most engagement
- How to utilize webinar data to convert leads to opportunities

In 2015, marketers will be challenged to think more strategically about the content they produce and how it is leveraged to drive demand for their business. With the abundance of information at the buyer’s disposal, webinars have become a critical tactic for converting prospects further down the education and buying cycle. Yet, the art and science of a successful webinar program is evolving rapidly.

The insights from the 2015 BrightTALK Webinar Benchmarks Report were generated from the thousands of webinars on the BrightTALK platform in the past year. This data-intensive webinar will include highlights from the report and discuss a number of easy-to-implement strategies for driving demand with webinar programs, including:

- How to plan webinar promotions
- What to expect during a live webinar
- What features are driving the most engagement
- How to utilize webinar data to convert leads to opportunities

In this webinar, Katrina McEwan, Marketing Campaign Manager EMEA at BrightTALK, will share strategies and best practices that will enable EMEA marketers to create repeatable, efficient processes for establishing and growing webinar and video programmes that drive results in 2015.

What makes a great digital experience? We can’t tell you…or at least not yet! Join us for this webinar as we uncover the inside scoop on what users expect when they engage with your digital experiences. Based on Limelight’s annual State of the User Experience Report, this webinar will provide you inside information from real people on what makes (or breaks) your digital experience as well as provide tips and techniques for how you can deliver it better. In this webinar, you’ll learn such things as,
• The height of consumer expectations around digital experience performance;
• Why the personal computer is no longer the go-to device for accessing your digital experiences; and
• Does personalization really matter?

The State of the User Experience Report is based upon the survey responses of 1,115 US consumers ranging in demographics, gender, education, and spend more than five hours a week online outside of work.

Join Ray Coppinger, Online Marketing Manager at Marketo and demand generation veteran as he presents how to achieve better results through smarter marketing and how to analyse the performance of your marketing campaigns with the metrics that matter most.

In this session, gain valuable insights on demand generation, specifically:
- Using content marketing to feed your demand generation engine
- Demand Generation and the stages of the demand funnel
- Leveraging social marketing for demand generation
- Best practices for measuring and analysing campaign performance

Register now for this live webinar and discover how you can fine-tune your demand generation efforts today!

Video content is a critical part of demand gen and content marketing programs, yet marketers lack the tools they need to optimize videos for conversion or track individual video viewing activities as part of lead scoring and nurturing programs. Find out how you can use video content and engagement analytics across your digital programs to improve audience engagement, conversion rates, lead scoring and qualification programs.

Join this session hosted by video marketing experts to learn how to:
• Use video as an integrated part of content marketing and email marketing programs
• Identify individual viewers and track their viewing histories across all distribution channels
• Push video viewing activity data into Marketing Automation to enhance lead scoring and qualification
• Use video analytics to optimize videos for engagement and conversion
• Use video strategically to generate more MQLs and convert prospects faster

As the world continues to grow more mobile and social, customers are changing the way they approach buying decisions.

- Customers today are educating themselves on their options long before they pull the trigger on a purchase.
- They are increasingly turning to trusted advisors for recommendations and advice, rather than static information sheets from the seller or manufacturer.
- They are looking for information from more-advanced sources, delivered in new ways like webinars, videos, and interactive content.

Marketers must deliver useful information in a way that is easily digested, conveys relevant content (including reviews, case studies and best-practice recommendations), and encourages attendees to participate and share information. Finding the right platform for delivering value is key. Please join us for a webinar to learn more about the changes in consumer education and the buying cycle; what types of content and services are required for success; and how to evaluate platforms to ensure you get the biggest return on investment.

As a modern Demand Generation professional you’re on a never-ending hunt for new engagement attributes to enhance your lead scoring model and better qualify leads for Sales. With the ability to increase purchase likelihood by 85%, video consumption is the next attribute to add to your scoring arsenal.

In this webinar we’ll discuss how you can feed a leads video viewing history into your MAP and how to configure your system with the following video lead scoring models:
· Topic Based
· Percentage Based
· Volume Based

Sales-ready leads are in constant demand. Webinars and videos offer a proven technique for identifying a target audience that is self-educating on pressing business objectives and for moving relevant audiences down the sales funnel. The challenge for marketers is creating repeatable, efficient processes for growing webinar and video programs to achieve greater revenue results year over year.

Create more demand from your webinar and video programs in 2015. In this session you will learn how to:

When thinking about marketing automation everyone jumps to software purchases. But what happens after the purchase? Does this big piece of software solve all you marketing problems?

Most marketers find that the biggest challenges with marketing automation come from implementing and running it. From creating the right content to ensuring and the lead flow is strong enough, marketers sometimes find it hard to find results after automation.

Join this panel of experts as they discuss what it takes to make automation a success in your business.

Big Data, Marketing Automation, Real-time Personalisation... technology has permeated every aspect of modern marketing. The impacts of this intricate relationship are complex: the CMO has to rise to an understanding of technology much greater than before, and the CTO has other departments requiring massive technology investments.

Join this live video panel session to get an under the hood perspective on this relationship and what the future holds of modern marketers and technology experts alike.

Over 70% of B2B marketers claim that video performs better than other content for converting leads. Despite its proven effectiveness, many marketers are not strategic with their video assets and fail to use them to form a journey from prospect's initial discovery through to post-sale. The entire funnel can be used to create a content journey, it's just a matter of aligning your content especially well.

This webinar includes real-world examples from video marketing trailblazers and best practices from analysts such as Demand Metric on how to:
- Use video to fill the top of the funnel
- Analyze video engagement and guide a prospect's journey with video
- Use video to generate prospects, score leads, and close more deals
- Prove video ROI

Have you ever wondered what the secret is to a crowd-pleasing webinar?

At BrightTALK, we watch hundreds of webinars each year, enabling us to identify what works and what doesn't when it comes to creating successful content.

In this video, the BrightTALK team share their tips for webinar success. From planning to delivery, this video includes practical tips that will make your webinars more attractive, engaging and ultimately successful.

B2B marketers are increasingly using content marketing to better engage B2B buyers and to educate, inform, entertain and guide them along their customer journey.

The 2014 Content Marketing Report is based on 600+ survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends and key challenges, as well as best practices.

Join Andrew Thomas for this fast-paced look at how to leverage content to cultivate a loyal customer base.

Andrew Thomas is a Director of Product Marketing for Content Management Technologies at SDL, focusing on structured content technologies. Andrew has worked with XML for a wide variety of content, from marketing materials, to printed manuals and web applications. He's witnessed firsthand, the diversity of structured content and how it can empower businesses and customer engagement. Before joining SDL, Andrew was a language intelligence solutions manager for Adobe Systems and oversaw the translation process for their DITA content.

As the recently released Consumer Gaming Trends report makes very clear, the game experience is changing. It’s no longer just about a good storyline or how easy the game is to play. Gamers are becoming hypersensitive to other elements as the game experience expands and incorporates new content (video), bleeds into other platforms (multi-device), and is continually updated (Downloaded Content).

But as the game experience grows so do the challenges for studios and publishers because delivering anything less than an awesome game experience could spell disaster for a title. In this webinar, we’ll share:

• Highlights from the Consumer Gaming Trends report about gamer experiences and expectations
• The anatomy of a good game
• 5 things you must do to deliver the game experience that will keep your users playing…and paying.

Bring your questions for the live Q&A session following the presentation!

A fast food chain wanted to sell more milkshakes. After bringing in an experienced market research group and aligning its advertising with their findings, nothing happened. Milkshake sales remained flat.

However, things changed when a new researcher entered the picture and asked a radically different question. A question that will help you align every tactic with your marketing strategy.

Beginning with this story, you will enter a rabbit hole designed to change the way you plan, design and distribute stories, with a specific focus on webinars and videos.

Crafting stories that others will not only remember, but share, begins with a basic understanding of how stories work. How they differ from information. And ways to use and time stories during webinars and videos.

In this webinar, you will learn:

• What ingredients make a story a story
• How narratives and stories are not the same thing (and why you need both)
• The one question you should ask before choosing which story to tell
• Three f-words that undermine your marketing and sales efforts
• Which role you should play in your prospect’s story
• Strategies for storytelling in webinars
• Strategies for storytelling in videos

About the Presenter
Keith Jennings heads marketing and content strategy for Jackson Healthcare, one of the largest healthcare staffing companies in the U.S. He also advises nonprofits and SMBs. Keith specializes in strategy and story design for the company’s startups and operating divisions. Prior to Jackson, Keith served nine years as head of planning and marketing for two-hospital health system. And he spent his early career working with healthcare entrepreneurs. He writes about storytelling in business at KeithJennings.com.

The world is a big place. A big marketplace, to be more specific. As brands reach out across borders to find new business prospects, they often discover hidden pitfalls. And, they quickly realize that producing content for people who live in other nations, speak other languages, and have different cultural traditions, political backgrounds, and religious beliefs can be challenging and labor intensive. To do it right — to scale up — you have to have a plan. Join Scott Abel, The Content Wrangler, for a free one-hour web presentation with special guest, Pam Didner, author of "Global Content Marketing” (2014 McGraw Hill). Pam will share the steps designed to help you scale your content beyond borders. Attendees will gain insight needed to understand how to effectively collaborate with team members around the globe, determine the steps necessary to scale up content production, and to avoid the big mistakes made by others who have traveled this road before.

"Dog Whisperer" Cesar Milan is America's most sought-after dog-behavior expert. Find out how George Gomez, Director of Online Development, took the Dog Whisperer's Digital Presence to a whole new level.

The Broadcast Quality Generation—they are out there, right now, trying to access your videos, expecting them to work flawlessly, on any device…just like the FIFA World Cup 2014. But this is no simple football match. Scoring a goal with this generation by providing broadcast quality digital experiences could very well mean the success of your business.

More than any other, this generation is reshaping how organizations build and deliver digital content. In this webinar, you’ll learn about the Broadcast Quality Generation, how their expectations impact the way you need to deliver videos and websites, and some of the techniques that top broadcasters are employing to create instantaneous, instantly available digital experiences. We’ll explore:

- The expectations that shape the Broadcast Quality Generation
- How leading media companies have reshaped their publishing workflows to be more “real-time”
- Critical components for providing digital experiences at broadcast quality
- The top five techniques major broadcasters are using right now to improve digital content publishing efficiency

As technology investments are increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this function is becoming essential as marketing teams adopt and integrate more tools and technologies.

For those modern B2B marketing teams who are using webinars as a demand generation tactic, it is critical from a process and efficiency standpoint that the right webinar program metrics are being tracked across those investments: webinar platform, marketing automation and CRM. Join this session to learn how best in class marketers are successfully structuring, reporting on and measuring their webinar programs.

This session will highlight best practices to achieve webinar program success, including:

- Reporting on webinar program performance and ROI
- Scoring webinar data in your marketing automation system
- Routing webinar leads and engagement information to sales
- Establishing a set of webinar program KPIs

The job description of a content marketer has evolved dramatically over the last few years. Having initially morphed from a creative function into a publisher/distributor role, we are now entering the era of the next generation content marketer - not only capable of creating and distributing compelling content, but also with technical, operational and analytical acumen to develop, refine and measure campaigns.

In this live video panel, experts will discuss what it takes to be a leading content marketer in 2015. From buyer journeys and personas to usage management, format innovation and analytics, this video will discuss the role and responsibilities of a next generation content marketer.