Sales and Sustainability: Walmart Lights the Path

In support of the federal EnergyStar program and its own global sustainability strategy, Walmart encourages customers to invest in compact fluorescent light bulbs. Given the size and scope of the retail giant, sales of the bulbs — which reduce greenhouse gas emissions — add up to significant environmental impact.

When sales started slipping, the company had to reassess its priorities and strategy in terms of product, price promotion and positioning to find opportunities for improvement, while taking into account other marketing efforts and stakeholder concerns.