Analytics apps

According to recent statistics, close to 70% of potential ecommerce customers abort their transaction somewhere between filling their shopping cart and organizing payment. That's a tremendous amount. It's hard enough to get people to come to your site in the first place without them walking away empty handed - especially after they've gone to all the trouble of choosing their goods and putting them in their cart. I guess you could go through them one by one and work out why they left. Maybe your payment system is too complicated? Are you selling your goods at too high a price? Is your site ... More

When the app revolution got up and running a few years ago, most of the better apps coming onto the market tended to be rather socially oriented. While there was the odd app specifically made to make business life easier there was very little to help the small businessperson and give them some of the same advantages that big business - with their huge resources - benefited from. Of late, however, there has been a plethora of business apps that go some way to levelling the playing field and giving small business the chance to compete with the big boys. More

If you are currently running ads on your website or your app you might think that you have done the hard work and now's the time to reap the rewards. However, you might be paying for ads that don't have quite as much effect as they could do. Maybe you are running Twitter and Facebook campaigns as well as regular ads and are tracking the overall traffic that those campaigns attract. Fair enough, you might say, but what if the Twitter ads are generating twice as much interest as the other two? Taveo is a URL clicktracking and shortening service that helps you monitor and track incoming users ... More

You have to make the most of your chances when they crop up in this cutthroat world of ours. Certainly in the business world, if you don't get your foot in the door when it is left ajar, it will be slammed in your face and someone else will grab the initiative...and your customers too. And so it goes for Internet marketing. There are so many potential customers out there and we work damned hard on our websites to make visitors want to join up and spend money. The only trouble is, many will peruse your website but won't go that step further and sign up with you or leave you their contact ... More

Have you ever wondered why some websites are easier to use and more user-friendly than others? It's not just chance in a lot of cases. There's a lot of hard work and analysis behind it. Some businesses spend vast amounts of money every month trying to work out how viewers use their web and mobile sites. They examine the least and most and popular areas of a site and work out what works and what doesn't. They view heatmaps, collect feedback with an aim of improving a site's bottom line. The express intention, of course, is to make it more profitable by turning casual visitors into genuine ... More

Big business has whole departments to follow up on any business leads in order to take them to fruition. They run vast CRM's that are overflowing with features and make sure that they do everything in their power to nurture even the merest hint of a lead and turn it into a business opportunity. That's not so easy if you are a freelancer, an entrepreneur or a small businessperson who might not have the time or the resources to follow things up quite as efficiently. Nectar is an easy-to-use and very manageable lead tracking solution that is designed for those of us that don't have copious ... More

Do you wonder sometimes if your website visitors actually read and take in the information that you give them? You probably reckon that by simply putting your words on screen that your readers will absorb and understand them. But anyone who has looked at a heat map of their website will already know that there are always 'flat spots' on your site. UseClark is a unique and revolutionary new application that has come up with a three-pronged plan to make sure that your visitors remember you and also remember the message that you are trying to get across. UseClark is a document reader ... More

There's a great temptation for new app developers to take a huge sigh of relief when they have got their app out there 'on the shelf,' so to speak. Many think that all the hard work has been done and its now time to reap the benefits. But, of course, it doesn't end there. How do you find out how your visitors perceive your app. Do they like it and see everything that you have to offer? Do they use it how it was intended? Where are the problems that might mean your visitors not returning? Appsee is an iOS analytics application for developers and publishers that delivers extensive data on ... More

If you run a business that relies on close contact with your customers it can be frustrating and time consuming to start every conversation that you have with them from scratch. ContactMetrics gives you advance knowledge of the customer's particular circumstances when they contact you - leading to a much smoother business transition and a better understanding of their enquiry. This analytical form building application lets you create and collect contact and customer information, using simple drag and drop technology, so you can receive a detailed analysis of things like location, operating ... More

Most of us get our online, up-to-date news and general information from many different sources. World news may come from one place and sport will come from another - especially if you follow a sport like basketball. If you are into technical news you are definitely going to search somewhere up that serves those needs. iknow.io is a data and knowledge gathering application with a difference. While you can easily catch up with current events, iknow is a new app that delivers interesting insights into the news and get the fascination information that lies behind the main story. ... More