How Women Can Get the 'Great Skin' Compliment

7/10/2013 12:53PM

The biggest compliment a woman can get these days: "Your skin looks great." Chances are she is wearing foundation, concealer, BB cream or one of the many tinted moisturizers that make up the biggest category of cosmetics. Elizabeth Holmes explains. Photo: F. Martin Ramin for The Wall Street Journal.

This transcript has been automatically generated and may not be 100% accurate.

... I ... the dentist it wants Peckham Wendy downs more women playing offense on in the morning with the basic foundation or tinted moisturizer is all part of their bit to present ... a clear reflection which increasingly is viewed as a good sign that help ... explain the trend of sound fashion reporter Elizabeth Holmes ... with some other projects carried out by so utilities are seen some people it been like Foundation foe is right you get off the response he I e in kind of ... I'd you know creates what's changed in which change in the pot make out the foundation use to be seen as the SwiftKey EP steam after you with a nondescript cannot buy a tire imperfections ... what's happening is that the industry has really exploded with a lot more options for you Cornell as their later for now as there are more Saints a Mormon or protesting in this category ... a used to be that women in the house about mascara lipstick and out the complex products the Hastings had names I hadn't even heard of BB cream NCC creme de cold this for us and then they hint that occurs in this category a or B the NCC creme successor and that it started out in Asia where ... Asian women are really into skin care benefits in their makeup products ... and serve come over the last and it's attracting these foundations of some people who don't necessarily want to avoid honey make and I are looking to invest in really Khona serious beef ... at the money to make it to do more than one thing said BB cream started it as a first come planners bond amounts to an online ... book Foundation benefits can also skincare benefits and the next generation of that is called CC free and ... and and detail and the autopsies on options for if you don't tell Slavov about how the company's exit for their dangers in the case isn't very interesting ways to get us to find the right state has passed is the key as absolutely the key because if you are not rushing its like I'm the most of their ... tender ... to supply has been partnered with in town they have this new system called color IQ when they take the still device to scan your face ... in three different places so maybe your forehead you're teaching your back ... and then they put that in their system in its bid at one of the hundred mm tense encounter the science field ... and many cars for its entire inventory which is more than fifteen hundred Onexim Saint the well is the ninth after all the from France and toasting with CU matching with specific products or why didn't I got seventy matches back ... and they put one on one half my face one company and another and another half point from a smaller brands ... and I cannot tell the difference that held perfectly Vishay the smacks them in you can choose based on which I lady only genuine that's the thing is and they see me this is DJ senior sales and absolutely so what does it take the blind eight out of bed associate interaction ... if you've ever talk to me myself resenting alike I hope you know you do and if you notice a need for never see that I think that some of our scientific sense though it almost always results miss Alan also lower their return rate dramatically ... Nareit BB cream CC