TV of Tomorrow

SVA Theater

NYC, NY, États-Unis

- Cet évènement est terminé -

Prise de Parole

TV or Not TV? Where and How Are People Watching Video Today?

7 décembre
: 08:25
- 09:15

Ratings are up--or down. Viewers are multitasking--or focused. Everyone is cross-screen, cross-channel, cross-eyed. This panel will share the latest findings about how people are watching TV today, and what new insights and information we have on that video consumption behavior.

Data-Driven Advertising: Hurdles and Opportunities

7 décembre
: 01:15
- 02:15

Intervenant: Cathy Hetzel, EVP

This session will bring together representatives of companies at the forefront of data-driven advanced-TV/video advertising (including programmatic, addressable and DAI), in order to discuss the progress that has been made to date and the hurdles and opportunities that are still in the offing.