A 'Dancing Aunties' App Just Snagged $15 Million in Funding

An app designed to get older women dancing just bagged $15 million in Series B Funding. The app, called Tangdou Guangchangwu (Public Square Dancing), sees a huge market of about 100 million dancers in China. According to People’s Daily, many of these dancers are middle-aged to elderly women, also known as “damas.” Tangdou Guangchangwu does more than just teach dancing. On top of video tutorials, it also features a communication platform where damas can coordinate when and where it’s good to meet. A small dancing group can grow bigger when interested people nearby are sent invitations. Live streaming services, which seem to be taking over China, are also built-in to the app. Because damas typically control household budgets, travel agencies and financial service providers are seen as promising partners for the app. Based on Alibaba…