The University of New Brunswick, along with campuses nationwide, has begun classes for the fall. And like any university, UNB is tasked with bringing new students up to speed early in the semester to get them acclimated to campus and settled into university life. It’s a job that the university’s card office seems to be tackling head on via social media.

To accompany the opening of the fall semester, the New Brunswick UCard Office is running a scavenger hunt with the help of the office’s official Twitter account, @UNBUcard. The contest is helping to promote online photo submission and the UCard in general, with one winner being awarded $250 worth of UCard Cash.

There are a number of ways to promote not just the campus card, but the office that issues the credential as well. And when it comes to fostering student interest, New Brunswick’s contest and presence on Twitter is a great place to start. An overwhelming number of college students are using Twitter, so why not engage with them directly?

Running these types of contests and giveaways can be a great way to drive traffic to university social media accounts, while also informing students of the value that their card holds. And with easy-to-use tools like Twitter that offer a great source of synergy for a card program, it’s a win-win.