Microsoft launches Bing Insider Program to improve its search engine

Microsoft has secretly launched its Bing Insider Program allowing users to get access to early builds, new features and upcoming fan events in return for feedback. The tech company is focusing on improving its search engine and needs user suggestions about the features that need to be improved or added to Bing.

The attention Bing is getting from Microsoft could be the company’s audacious reply to Google’s plans to destabilize Microsoft’s Office business by reeling in its business customers. Google has a clear purpose in mind: convincing 80% of Microsoft’s business clients to switch sides. Could Microsoft be planning to take the battle to the search engine field?

Microsoft apparently launched its Bing Insider Program in February but managed to keep its low profile up until recently. In order to be added to the list of Bing Insiders, users were invited to click on a link and take a 3-question survey. The respective link in no longer active, but Microsoft’s message remains clear:

You are a critical component of the Bing experience, and we value your suggestions and feedback, so we wanted to give you a chance to join the Bing Insiders program. Through this program you’ll get access to early builds, new features, upcoming fan events, and be a part of our planning process for the future.

If Microsoft wants to convince users that Bing is better than Google, it should also focus on refining Bing’s search algorithms. Sometimes Google provides better, more accurate results. Microsoft would also do well to improve Bing Street View: even hardcore Bing fans return to Google when they need navigation indications.