Campaign Stars: Behind The Scenes Video of Kate Moss For Balmain

Balmain’s Spring 2011 “punk rock” collection found its ideal campaign face in Queen of the Punk Rock Girls, Kate Moss. Here she is reclining in leather pants and glittery tops on a couch while Antony Hegarty wails in the background. Things get weird when little worm animations start showing up: at one point a cartoon tentacle lashes her in the cheek and whatever fluid comes out winds back into her ear. It’s odd:

According to van Lamsweerde,”We’ve had the idea for this video for some time. We are fascinated with the different realities going on in one shoot and so the music, the animation, Kate’s movements and the camera angle represent these layers of perception.”