October 2012

You’ve been there. You walked into a store and instead of being greeted by a genuine smile and warm handshake, all you got was a kiosk with a keyboard and a sign that reads: “Sign in here for assistance” or something similarly glib. Read More

For a Good Time Call

Managing Your Online Reputation

One of the oldest references I can make to written word-of-mouth viral marketing is reading the inside walls of the bathroom stall as a teenager. And if you think about it, there were definitely some mixed reviews… and some of them quite open to interpretation.

The influence a physical environment has on us doesn’t get as much attention as it should. What we experience through our physical senses generates some of our strongest memories—good and bad. The more a business can involve our physical senses in the customer experience, the more powerful and memorable the experience they’ll create. It can impact the use of a product, service and buying decisions of your customers.