Wondering how branding can help your fundraising? Based on Sarah Durham's book "Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications", (Jossey-Bass, 2010) this session will show how effective brandraising will help you spend less time reinventing and more time reinforcing the right messages so your prospects are more likely to understand what you do and why you do it. Sarah will show how an effective brand can make it easier to create compelling fundraising campaigns that do more with less.

How to use positioning and personality to help keep all your work on track

How to speak with a unified organizational voice across all channels, in all tools

About the Speaker:

Sarah Durham is the Principal and Founder of Big Duck, the leading communications firm that works exclusively with nonprofits. She was named a top fundraiser under 40 by Fundraising Success Magazine in 2006, and one of the most influential women in technology by Fast Company magazine in 2010. The author of Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, is a regular speaker at Association of Fundraising Professionals and Nonprofit Technology Network conferences. Sarah is also an adjunct professor at NYU's Wagner School where she teaches aspiring nonprofit communications nerds.