Dog and Cat FoodA normally carnivorous companion animal or "pet" can be converted to a
vegetarian or vegan diet. This type of diet can extend the lives of both cats and
dogs and save millions of other animals each year.

Our compassion for all animals is expressed by living a vegan
or vegetarian lifestyle, which results in calling no animals food. However,
feeding our animal companions a vegan or vegetarian diet may seem like a more
complicated issue. After all, animal companions are like children in that they
are completely dependent on us for their every need, and perhaps we shouldn't
impose our ethics on them. This concern comes from an implicit understanding
that veganism and vegetarianism are ethical decisions, okay for consenting adult
humans, but not okay for non-consenting animals who wouldn't choose those diets
in a "natural" scenario.

In the wild, cats would eat a carnivorous diet consisting
mostly of small birds and mice (unfortunately for the birds and mice!). But our
cat companions do not live in the wild, and "natural" has become living indoors
with humans. Cats are built to be carnivores, and cannot synthesize certain
nutrients, like taurine and Vitamin A from a typical vegan diet. However, since
our cat companions are lucky enough to have human homes as their natural
environment, they are privy to all the wonders of human ingenuity and
technology. Just like humans, cats can live long, happy, and extremely healthy
lives on high-quality specially formulated vegan food.

Until now, the only commercially available vegan cat kibble
available in North America has been Evolution Diet. Now, in addition to carrying
Evolution Diet, Downbound.com has become the first retailer in North America to
carry AMI GMO-Free Vegan Cat Kibble. It is produced in Italy, and its
introduction to North America marks an exciting milestone in the diversity of
vegan cat food brands available here.

AMI was founded by Prof. Michele Ghezzo, who has been a
vegetarian since 1983. The AMI GMO-Free Vegan Cat Food Kibble formula is the
result of over 15 years of university-based nutritional research, sponsored by
Michele Ghezzo. His research into finding alternatives to animal-based pet food
ingredients began in 1985 at the University of Bologna, and continued in the
1990s at the University of Padova (both in Italy). All research conducted was
strictly based on discovering the ideal non-animal nutrients to fulfill the
known nutritional needs of cats, and involved zero animal subjects.

Prof. Michele Ghezzo is also the founder and president of the
Franca Melchiori Fasan Foundation, which cares for and advocates on behalf of
over 900 feral cats in Italy. All of these cats are fed AMI GMO-Free Vegan Cat
Food Kibble. Michele is also an official advisor to the Italian Parliament on
matters relating to legislation that affects animals.

AMI GMO-Free Vegan Cat Food Kibble is 100% nutritionally
complete for cats of all life stages. It has a higher protein content than
Evolution "Gourmet Pasta" Vegan Cat Kibble (33% vs. 30%). It is enriched with
synthetically produced taurine, which cats cannot synthesize on their own. And
all ingredients are certified to be GMO (Genetically Modified Organism) Free.
AMI independently conducts laboratory tests on samples of all of its raw
ingredients to confirm their GMO-Free status.

As for imposing our ethics on our animal companions,
Downbound.com suggests that we also consider the morality of imposing our ethics
on cows, chickens, pigs, fish, and other animals who could easily become the
unwilling central attractions on our animal companions' dinner dishes. With
perfectly healthy vegan alternatives for cats available at Downbound.com, we can
care wonderfully for our loving companions, while not exploiting the rights of
other less fortunate animals.

Downbound.com was launched in February 2005 by Adam Wilson,
who also founded the Toronto Animal Rights Society in 2002. He has been a vegan
since 1996. Downbound.com is based in Toronto, Ontario, Canada, and ships to
customers throughout North America. It carries a wide selection of dog and cat
food items and treats, as well as over 200 organic no-sweatshop hemp clothing,
accessory, and footwear items. The word Downbound signifies an ideological shift
down the corporate ladder, down the food chain, and down to earth.