Don’t just measure employee engagement, increase it

11th January 20189:00 am11th January 201810:21 am

By Sevil Rahimova, Head of Product

As the Head of Product and a former Creative Director, I am obsessed with how things look. But more than the appearance of our products and our brand, I care about how people interact with all of these pieces of the puzzle.

If you don’t know what’s broken, how exactly are you supposed to fix it?

The same could (and should) be said about employee engagement. Oftentimes, you’ll see employees leave an organisation and wonder why. What did my company do to push them out, what were we lacking, what are others offering?

You can play the “what if” game forever, but the one thing that doesn’t lie is cold, hard data. With our products, I look at user journeys to see if people are understanding how our menus work, if there’s a functionality that could use a tweak or be better explained to increase usage. Listening to your customers is the only way to build successful products.

In engagement, there’s always questions to be asked and answers left on the table that could help your organisation keep their talent, save on recruiting costs and improve their overall Employee Value Proposition. But where do you start?

Click here to learn more about where to start and how to increase employee engagement.