Demi Lovato Premieres Her New 'Heart Attack' Video!

“I think the image of the video, I’m taking on a different look this time around. I feel like I have my own thing going, like rocker-chic sophisticated, just a different kind of fashion style this time around,” she says.

The video for Demi's first single starts out with the singer rising up from a pool of black ink. Later she sings dressed in all white with only her hands and arms still covered in the ink. Things gets messy when she starts wiping it all over and Demi says that's meant to symbolize taking chances with relationships.