DALLAS (CBSDFW.COM) – A new burger joint opening Friday in downtown Dallas takes aim at your health, and even promises to make diners fat. Take one look at the Quadruple Bypass Burger and you will soon see why the Heart Attack Grill lives up to its name and its slogan: “Food Worth Dying For.”

The restaurant is well-aware of its unhealthy offerings, and even uses a medical motif that pokes fun at the idea. The owner wears a doctor’s costume. The waitresses are dressed in skimpy nurse outfits. Diners are given a medical bracelet when they sit down. Items on the menu are referred to as “procedures.”

And that menu – which includes several burgers, Flatliner Fries and a Butterfat Shake – is not for the faint of heart. “It looks delicious,” said a man passing by the Dallas location on Thursday, “but I’d be a little afraid to try it.”

“Disgusting,” said another man as he glanced at the menu. “It’s a lot of food. And I can eat a lot, but I don’t know if I could do that.”

The first Heart Attack Grill opened in Arizona. The Dallas West End location is the chain’s second restaurant. People who weigh 350 pounds or more eat free. And proving that the company lives up to its promise, their 500-pound spokesman died last year.

John Basso is the owner of Heart Attack Grill. He admits that he is promoting obesity, but said that it shouldn’t be viewed as dangerous. “We’re not promoting obesity for obesity’s sake,” said Basso. “We’re promoting obesity for fun’s sake. I’m simply saying, don’t grab something through a drive-thru window that you’re going to forget five minutes later.”

But real North Texas doctors said that diners should stay far away from the Heart Attack Grill. “Why, when we know better?” asked Dr. Cara East, specialist at Baylor’s Hamilton Heart and Vascular Hospital. “Doing something that’s harming you, why would you do it?”

Protestors plan to be outside of the Heart Attack Grill on Friday, warning people about the dangers of eating unhealthy foods and passing out healthy alternatives, like apples.

If you don’t like it, don’t go there. The most I would protest about it that is even remotely my business is whether the patrons have health insurance so that my tax dollars won’t be squandered on their poor choices. Other than that, nothing sounds remotely appealing. Going out of their way to make already unhealthful food even more so? I can’t imagine how nasty a butter fat shake tastes.

I totally agree. If you don’t like it, don’t eat there. At least this restaurant can say there is truth in its advertising. Closing down this place won’t stop obesity. People who are obese usually eat this type of food on a regular basis anyway. They will just get the food elsewhere. As long as they have the means to pay for their own medical bills and purchase an extra airline seat, I say “let them eat cake”. Or bacon, or cheese, or a can of lard…..

Oh come on! All these hypocrites go to Babe’s, Pappadeaux, and countless other places that serve 1) FRIED FOOD and 2) portions that are too large. Admit it, half of you are upset because it’s a BREASTAURANT and about another 1/3-2/3 are upset because your wife or girlfriend is making sure you’re “concerned”. Me? I’m going! It’s no more unhealthy than eating a bowl of hot and sour soup at P.F. Chang’s that has 5000, yes. FIVE THOUSAND milligrams of sodium in it. Why don’t these idiots pass out flyers on high blood pressure and sodium sensitivity at P.F. CHang’s? Why don’t they protest the new bacon items at Denny’s? Jerks. Publicity wh-res.

Food looks good…looks like alot…but face it….how much is it? Is it worth the drive to downtown to get. Look at the hype for In & Out….i ate there in Cali…no big deal. I am sure this is the same way. Need the free advertisement for the start up…what better way to get in the curious.

c’mon people!
why arent these people protesting at Exxon and for these outrages gas prices
another thing- is this the only burger joint in Dallas that is unhealthy
go protest at city hall for all the corruption- or DISD, DPD, NTTA! but burgers people?!

Hamburgers are my favorite comfort food. I will be trying the resturant. But I don’t think that I will make it a place to go all the time because of the health issues. It will be okay just as long as it is done in moderation.

I finally have a reason to go to Dallas and the locals want to spoil it? Why did it have to open in Dallas? Please, open a location in Fort Worth, we know what cows are good for and are not ashamed of it.

this looks fabulous! Proportions large, filling and satisfying… and mmm.. they make frys the way Mcdonalds used too.- I can’t wait! Once every few months sounds fun and yummy to my tummy… what a waste of time protesting…this is America, the land of the free.. Your free to be FAT-or skinny… these days it takes a health conscious individual to find a truly healthy meal at any food establishment.. so, suck it up, eat what you want and enjoy the yummy goodness…. remember BIG PEOPLE-those waitresses don’t eat that.. so sloppy pigs – give them a break too, while they parade around looking cute!!