Again, consistency of theme, with more information. To curb the costs, we had to get a bit creative here, so we decided to do 4 variations and stand out more, and make folks look 4 times at the same flyer; also, instead of handling them about in the street, or at the entrance of the university, where people might pick and not really pay attention long enough, or care, we are going room to room and handing them there, where the they dont get thrown to the ground, they stay on the tables, bright and noticeable, and are read, since lets face it, students distract quite easily from the lecturers.

And then, direct mailing, sent to friends and whoever we could muster, especially to class directors, lecturers and the whole 9 yards. This is free, so we just carpet bombed everything we could.

Also a couple other personalized versions. To acquire invitations to the event, an e-mail is needed, to where we can send the said invitation. Unfortunally this becomes the biggest hindrance in the campaign, since handing an opportunity is much easier then asking for action.

Nonthless, its artvertisers@hotmail.com, also the name of our group, Artvertisers, a simple play of words.

Now until the 29th, its all a matter of continuing the RP’ing, and distributing flyers. Monday we’ll be adding a few twists to the whole thing, I’ll relay at the time.

So, lately been busy with a contest. The point being to produce a campaign for an advertising event that will be happening this 29th of may, here in Portugal, named “Publidevoradores”, a carry-over from the french event of same name.

Its an event of light, humourous note, where several ads from all over the world are shown in a cinema-like fashion, for about 5 hours or so in segments of 45 minutes, 15 minutes break, while also having a whole party around it, with the usual drinks, food stands, entretainment, side-shows and contests, etc. The portuguese version is now in its 2nd interation.

Like mentioned, me and a mate decided to grab this opportunity to have our first full campaign ever, a way to really feel the full aspects of an actual campaign (albeit with extremely limited resources :)). Its an opportunity to win, or fail and learn a lot, which basically means there is no way this can be harmful.

Money and resources scarce, we opted for outdoor, flyer, a lot of RP’ing, direct mailing and some cheap tactics to make people take more notice then it would normally be given;

Outdoor

Being that the prizes are both on creativity and efficiency, we opted for the whole Burp/satisfaction concept. And playing on efficiency, a very visible, outstanding and easily recognizeable color scheme, with familiar faces (all but the lower left are from the same university) to better create empathy and buzz – if we play on our “home field” only, we decided to use known elements. Represents youth, joviality, a certain coy, and try to steer off the negative idea a Burp might have.

3 posters were printed, A1 and A3, and placed around where they could be seen the most.