Abstract
This research has explored some of the effects that the build up to the 2010 Football World
Cup to be hosted in South Africa has had on a local soccer club, eShibobo Football Club (FC)1.
Much hope has been placed on this tournament to bring prosperity and overall regional
development to South Africa through increased foreign investment, tourism, and improved
infrastructure. Using qualitative research methods in the form of field interviews and
documentary analysis, the research suggests that the increased revenue earnings of
eShibobo FC can be partially linked to South Africa’s hosting of the 2010 World Cup. With
this increased revenue the club has been able to spend larger amounts on player salaries,
established a comprehensive youth development programme, created links with foreign
clubs, and invested in technology to assist the coaching and playing staff. Yet some areas
have largely been unaffected by the World Cup such as ticket sales and stadium
improvements.

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en

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How has government and corporate investment impacted on eShibobo Footwall Club in the context of the build up to the 2010 FIFA World Cup?