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SPRINGFIELD, N.J. -- As Andrew Johnston stepped to the first tee at Ba

SPRINGFIELD, N.J. -- As Andrew Johnston stepped to the first tee at Baltusrol on Thursday for the first round of the PGA Championship, he received a cheer that is reserved for crowd favorites.Beef, Beef, Beef, Beef, Beef!Johnston is new to most fans here. Because he has been confined to the European Tour, most have come to know him from his eighth-place finish at Royal Troon earlier this month at The Open. But they already know they love him.That amazing nickname. That beard. That belly. That smile.Every once in a while, the proper golf world witnesses an intruder in the establishment. Twenty five years ago, the world was introduced to John Daly at the PGA Championship at Crooked Stick. Daly still plays the part, as we can always rely on some crazy pants, but he isnt relevant. He hasnt won in more than 12 years. Others have represented the Everyman, including Boo Weekley, who turned 43 this week.Johnstons win at the European Tours Spanish Open in April -- after which he said he would get hammered -- and his finish at The Open have made him top of mind and the 88th-ranked golfer in the world, up from No. 224 in February.That means Johnston -- who is tied for 36th at even par after Round 1 at Baltusrol -- is relevant enough to be the next guy who represents what many of us would be if we had a chance to play golf professionally.Before we go any further, lets start with the story of Beef, a nickname given to him because his hair looked like a piece of beef, according to a childhood friend.In time, the nickname stuck and an affinity for beef itself conveniently developed. Then he made the textbook marketing move of fully embracing it.He had BEEF tattooed on his shoulder and got Titleist to etch names of cuts of beef onto his wedges. BEEF is also embroidered on the back of all his hats.When Arbys saw what a crowd sensation he had turned into at The Open, the fast-food restaurant chain reached out to his manager, Shaun Reddin. The company and Johnston struck a deal -- even though he had never set foot inside an Arbys.We might be a 53-year-old brand, but we act like a startup, said Arbys spokesman Chris Fuller. It was amazing to see the volume of people tweeting at him on Twitter, and that got him on our radar. Financial terms were not disclosed, but the deal included a night at Arbys in New York, where he tried the companys brisket and was asked to make sandwiches. Too scared that hed mess up an order, he took on another job.I was just putting the stuff in a bag and shouting peoples names, Johnston said. That was probably the most fun.Arbys also gets four days of visibility with its logo on his left chest, if he makes the cut this weekend.A long-term deal is being discussed but might not be practical as long as Johnston is on the European Tour. There are no Arbys in his native England.Then theres the look -- a 10-month-old beard that makes him stand out even more on the course. And the gut, a factor that made Daly so endearing to blue-collar America.Finally, theres that smile, which comes from a place of just being happy to be where he is.Johnstons world turned on its end when he was 17. Thats when his father, Noel, died suddenly of brain cancer. The man who put the golf club in his sons hand was gone.Reddin, the senior partner at RedRay, had followed Johnstons career as he ascended the ranks of British junior golf. Reddin believed in him enough to financially back Andrews goal to play professionally and made it his everyday job to manage Johnston.There have been many ups and downs, which included injuries and losing a tour card, but Reddins investment is starting to pay off. Beef is having his prime year -- he has already earned $945,000 on the course in 2016.And the endorsement opportunities seem to be rising. The Arbys logo, as of now, will come off after the PGA Championship, and the logo on the other side of his chest could come off too, if the moneys right. That logo, RedRay, is Reddins company.But talk to Reddin long enough and its clear that striking endorsement deals and making his money back isnt why he did it. Being along for the journey of the golf prodigy, who Reddin saved and helped get to this point, was his motivation.I cried when he won in Spain, Reddin said. The hairs stood up on the back of my neck on Sunday at the 18th on Royal Troon. Brendan Langley Youth Jersey . 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The Anahim Lake, B.C., native was stellar in making 39 saves in his home province and Lars Eller got credit for a bizarre short-handed winner as the Canadiens defeated the Canucks 4-1. Citing unforeseen circumstances over which it has no control, the BCCI has postponed the IPL media rights bidding process that was scheduled for Tuesday. The board made the announcement late on Monday and did not specify when the bids would be opened.The BCCI said that because the Supreme Court order on October 21 had made the Lodha Committee the custodian of the IPL tender process, the board, despite being well prepared, had to wait for directives from the committee before proceeding.The boards release stated: As the Committee has been entrusted by the Honble Supreme Court with the mandate of overseeing the tender process and in effect is now the custodian of the IPL tender process and has to take all actions to safeguard the IPL tender and the interest of BCCI and cricket in India, the BCCI wrote to the Committee on 21st October 2016 itself immediately on receipt of the Judgment, inter alia seeking guidance on (a) whether to defer the IPL tender or (b) to cancel the same and (c) requesting that the name of the auditor appointed be intimated to the BCCI to ensure that he could be associated with the IPL tender. Further, BCCI has sent all the IPL Media Rights Tender documents to the Committee along with the Revised MRAs and relevant documents, which are yet to be issued to the Potential Bidders.Offering a sincere apology to the bidders, the BCCI requested for patience. The BCCI requests all bidders to appreciate that the events as have occurred were unforeseen and something over which the BCCI has no control.After the court order came four days prior to the IPL bids being opened, the BCCI secretary Ajay Shirke wrote again to the Lodha Committee on Saturday, pointing out the urgency in the matter. Shirke also mentioned the 18 companies that had bought tender document, saying a large number of potential bidders would be represented by overseas staff and the BCCI would need to lay out timelines to facilitate the process. Failing to do so would hurt the boards commercial interests, the board told the committee.The release issued on Monday stated: The BCCI has accordingly sent requests on 23rd October 2016 and 24th October 2016 to the Committee on the aforesaid lines and requested for confirmation of receipt of emails and an urgent response to avoid any uncertainty in the IPL tender processs to avoid any inconvenience to potential bidders.dddddddddddd The BCCI also informed the Committee that any delay in responding and resultant uncertainty was hurting the commercial interest of the BCCI as it would lead to devaluation of the commercial rights that were to be awarded.The prevailing uncertainty, the BCCI said, had put potential bidders on edge and they had put forth numerous queries and asked for a clear roadmap on the way forward.One of the bidders confirmed to ESPNcricinfo that it had sent an email to the BCCI on Sunday. The company had asked for the final Media Rights Agreement (MRA), which the BCCI had prepared after clarifying doubts through a two-round process with potential bidders. We asked the board for the MRA, saying how do you expect us to enter the bidding without the documents (MRA) in hand, a senior company official said.However, the official said they were prepared for the postponement keeping in mind the court was hearing the matter. There was no urgency from our side. The new cycle of rights starts only from 2018.The BCCI said the MRA could not be issued because it was awaiting a reply from the Lodha Committee, which the board said it finally got at 3.07 pm on Monday afternoon. The committees response asked for certain further undertakings and further clarifications. The BCCI said it had responded to the committee, which then replied by saying it would issue directions after meeting amongst themselves.The BCCI, apart from the above communication, has so far at the time of going to Press, not received any further directions from the Committee, which is now the custodian of the entire process and has been tasked with the duty to ensure that the tender process is undertaken in a professional and transparent manner with least inconvenience to all stakeholders, the board said. Once the BCCI receives a response from the Committee it shall bring the same to the notice of all stakeholders as the BCCI is currently not in a position to take any decision in the matter other than what the Committee recommends. In the absence of permission from the Committee to go ahead with the process scheduled for tomorrow, the BCCI is unable to do so. 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