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This tax filing season more taxpayers are filing online through the IRS' e-file program. (For a recent Tech Insider item on the success of e-file, click here.) What's behind e-file's success is focusing on convincing users to adopt an innovative process, argues Stephen Holden, a former IRS executive now teaching at the information systems department at the University of Maryland, Baltimore County.

A factor not essential to innovation adoption is cutting edge technology. Rather, Holden argues that creating an organization focused solely on the program helps lead to successful e-government programs. Overall, Holden lists five lessons learned from working on e-file:

â€¢ Create an organization focus.

â€¢ Develop collaborative partnerships with stakeholders.

â€¢ Invest in innovation.

â€¢ Shift from a â€œField of Dreams [e.g., â€˜build it and they will comeâ€™]â€ mentality of marketing to proactive outreach.