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Ten Ways to a Customer-Centric, Data-Driven Business Strategy

Insights from a webinar with Chico's and SAS, held in conjunction with the Customer Experience Professionals Association (CXPA)

About this paper

Can data deliver enough insight to give retailers remarkable results? It did for Chico's, which has a capture rate in its stores of more than 90 percent. Chico's knows not just how to capture rich customer data – but also how to use it to optimize on customer experiences across multiple channels and brands, and in marketing campaigns. From consolidating data to forging IT partnerships, this paper highlights Chico's top 10 tips. Chico's shared its experiences in a webinar with SAS, held in conjunction with the CXPA.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.