SLS Las Vegas becoming Starwood Tribute Portfolio and W Hotel

SLS Las Vegas has been losing money since opening August 2014 as an initial member of Hilton’s Curio Collection. Financial filings indicate the hotel lost nearly $90 million in the first half of 2015. This past week the owners of SLS Las Vegas dropped Hilton Worldwide in favor of rebranding SLS Las Vegas with Starwood Hotels. Hilton HHonors points can no longer be used at SLS Las Vegas for award stays.

SLS Las Vegas consists of three hotel towers with over 1,600 rooms. The hotel will rebrand two towers with 1,324 rooms as SLS Las Vegas through Starwood’s Tribute Portfolio by the end of next month. The 289 room LUX Tower will rebrand as a Starwood W Hotel in 2016 with reports citing September 2016 for remodel and rebrand.

Designed by Gensler in consultation with Philippe Starck, SLS Las Vegas offers:

1,613 guestrooms, including 120 suites

Eight restaurants, such as Bazaar Meat by José Andrés and Katsuya by Starck

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel.
Loyalty Traveler joined BoardingArea.com in 2008.

Comments

It will be nice to see a second SLS come under the SPG umbrella (since the SLS Beverly Hills is SPG Luxury Collection), and the conversion of the LUX tower to a W makes good sense since the two brands are actually comparable in style and aesthetic in many ways. The hotels are located a bit further away from the center of the strip, so I still think this property isn’t going to turn it around as quickly as it might hope because of the rebranding…but SPG’s more affluent customer base certainly will appreciate the nicer options beyond the single Westin option now available.