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How to Use Facebook Insights to Watch Competitors’ Activities

According to a recent survey, Facebook is still the first option for social media marketers and around 60% of participants believe Facebook is the most effective way to run marketing plan on social media. If you also use Facebook to market your product or brand, I bet you want to make full use of it to release all its potentials. If you want to adjust your marketing activities on Facebook, an easy way is to learn more about your competitors’ activities on Facebook, which could help you to find good ways to improve your own marketing strategy.

If you have more than 100 likes on Facebook, then you have access to the feature of Facebook’s Pages to Watch, which is a terrific tool for you to watch your competitor’s marketing activities on Facebook.

Given that your Facebook meets this standard, how to find Facebook’s Pages to Watch? Enter you Facebook page, click the tab of the Insights, and scroll down to find the Pages to Watch in the Overview part. By adding your competitor’s pages to your list, you are able to check their marketing activities and other details on Facebook. You can see the following information:

Total posts this week

Total engagements this week

Number of page likes

Percentage changes in likes last week

By researching the above information for a while, you could know which company is going to be your biggest competitor on social media marketing.

Normally, Facebook will recommend you to watch a few pages. However, you are able to add a specific page too. Click the button of the “Add Pages”, then you can search for a specific Facebook page name. After you find a page’s name, click the button of the “Watch Page” and add it to your list. By this way you could keep an eye on your competitors’ pages on Facebook and check their marketing activities.

If you want to check the top posts of your competitors’ page, just click the name of the page and you will see how they engaged with their potential customers as well as the feedbacks of the potential customers. After checking all top posts of your competitors, it seems to be much easier for you to detect a better content and a more effective way to market and further improve your own marketing plan on Facebook.