Doing Busywork to Generate Business

David says to stay busy, start developing a phrase he used when he was a salesperson and things got a little slow during the month, “busy work.” He suggests what goes into finding and creating “busy work” and shares several examples.

VIDEO TRANSCRIPT:

I’m excited to talk to sales professionals out there who are looking to grow their business, and I want to share a phrase that I used when I was on the sales desk myself. I’d be working, and things weren’t going so good, the month was starting to slow down, and I decided to do busywork. So, I did busywork to generate busyness, and the more busywork I did, the more busyness I got, but every day, by doing the busywork, I was able to grow my personal business.

So what is busywork? Well, it’s marketing, self-marketing. It’s all about helping me grow my own business, so every day, I would make sure that I wrote cards and made phone calls. Now that you have the internet, you definitely have a huge advantage over when I was selling cars. So, think about how many emails you could send just to touch base with customers, the text messages, the videos that you could create, the social engagements that you could have. Every day, focus on doing enough busywork so you can generate enough busyness to grow your own operation and then thrive as a salesperson. Give it a try. I think you’ll be impressed. Remember that line.

You can access all of our tips from more than 10 trainers, including David, right here, on demand, 24/7/365.

David has a unique background that includes automotive retail, OEM executive leadership and digital sales training and consulting. His 20 years in retail included various positions in sales and service at Jack Kain Ford, where he remains a partner today. He also was the COO and co-founder of FordDirect.com, the Internet lead provider to Ford and Lincoln dealers. In 2003, he developed Kain Automotive. Visit his website at www.KainAutomotive.com.

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain talks about adapting the language your BDC uses during...

ABOUT US

CBT Automotive Network is a highly targeted, multi-media platform for retail automotive professionals. With digital channels including a daily newscast, informative website, daily eNewsletters, webinars and 9 network shows hosted by the industry’s top trainers and thought leaders. CBT is your dealership's “go to” source from the showroom to the service drive.