Having a gorgeous trade show display is only part of the formula for success and driving traffic to your space at a show. Many people are not aware that the location of their trade show booth plays into their success at the show. It’s akin to real estate… location, location, location! Every show has its own particular method for assigning booth space; Points based on booth size, past participation and sponsorship, Bidding for preferred space and the final selection is made by a committee or individual, Assigned spaces and First come first served. So, where is the best location within the venue? Read on for tips to find the best location for your trade show booth.

When creating your trade show budget and branding, consider the giveaway item(s), or swag, your trade show exhibit will have. When participating in a trade show, the goal is to get noticed and develop quality leads that can encourage blossoming business relationships. Determining whether your trade show giveaway is a good idea can be tricky.