20th Century Fox – Abraham Lincoln: Vampire Hunter

To present 20th Century Fox’s upcoming release “Abraham Lincoln – Vampire Hunter” to the press, we wanted to make a big impact. So what could be more suitable than sending them Abe’s very own trademark: the axe?! Attached to the engraved axe, journalists could find a silver printed card and a branded USB stick containing the entire press folder.

The axe certainly hit the right tone as it was mentioned on social media by several influential journalists and media figures.