There is an increasing emphasis on building and maintaining brand equity as the primary driver of success for service organisations, such as holiday resorts and hotels. Limited research on customer-based brand equity within ...

China’s recent economic success is remarkable. However, this comparative research – conducted at a firm level – presents empirical evidence showing that the entrepreneurship contextual conditions in China are still not ...

This paper explores the nature, role and planning of the alternative brand contact. Based on the outside-in and zero-based planning philosophy of integrated brand contact management, the alternative brand contact is defined ...

Retailers know the cherry picking consumer as a shopper who goes from store-to-store, buying only items that are specially priced. This perception raises various questions for a retailer: who are cherry pickers; how do ...

The study examines the influence that retail store price levels and salesperson service characteristics have on store customers’ repurchasing behaviour. Please note that the quality of the products sold at the retailer ...

This article examines the effects of different elements of the Web Experience (WE) on the buying behaviour of virtual consumers, specifically on the choice of the online retail vendor. The purpose of the study is to ...

This article represents the first of several editorials to appear in the Journal of Retailing designed to examine the nexus between retail practice and research, with the goal of stimulating further research. This essay ...

Usability testing plays an important role in improving the effectiveness of online information retrieval from a user’s point of view. The International Standards Organisation defines usability as the effectiveness, efficiency ...

This article reflects the current interest in brand research towards studying non-consumer relations and their role in brand value creation. It presents a model of stakeholder equities as a tool for brand managers to assess ...

While international studies show ample evidence of information privacy concerns, there is a lack of knowledge on South African consumers’ opinion on information privacy and their shopping behaviour, especially within a ...

This paper shows that, while researchers often measure loyalty as an intention to repurchase, there is value in considering loyalty more broadly. This paper reveals two main schools of thought in loyalty research, starting ...