Favourite Website Awards (FWA), an industry recognised internet award program and portal, has awarded the Allen Solly website the 'Site of The Day' award for August 9, 2010. A note on the FWA website speaks of its purpose: "By scouting the web and evaluating nominated sites, using a well established criteria and evaluation procedure, FWA selects and showcases future thinking, progressively designed sites who use cutting edge technology, together with inspirational ideas, that lead the way for future generations."