In the sports world there is great competition and demand for sports services is growing. The financial condition of the sports club largely depends on marketing activities . One of the important marketing tools is a web site. In this paper special attention will be directed to the website of the sports club. The level of web promotion of the sports club will be analyzed and the possibility of strengthening the image of a sports club will be explored by promoting marketing promotion through its website. The basic practical goal of this paper is to offer suggestions for improving the website of a sports club to enhance its image and attract new members.
The result of the research shows that it is greatly needed to redesign the web site of the Karate club to create an attractive and innovative look that should create competitive advantages in today's highly dynamic environment.