If you’re like most website owners, at one time or another, you’ve asked if
your website really needs SEO. It’s a fair question, but one I can quickly
dismiss. This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. You'll notice …

If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people …

One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible …

Since your site is the center of your digital marketing world, you’ll want to make sure that SEO is at the forefront of development. Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition …

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a …

Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Only the descriptive link text is shown on the internet page. A successful search strategy depends on information technology (IT) and engineering …

JavaScript can modify the look, content and behaviour of a page so JavaScript errors can cause pages to be displayed incorrectly and break interactive elements. Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to …

Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. Search engines will penalise or even completely hide pages …

copying the content from someone else’s website. There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down your initial list of potential keywords. Some evergreen content lasts forever. Your website should be designed with your visitor in mind …

Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Good formatting can instantly improve your page’s readability. This, in …

You’ve probably come across a few when you were looking for some answers and came across pages that did not answer your question. It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide …

What’s so important about hashtags in SEO? Should I Block Google From Indexing My Duplicate Content? Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Over the years, search engines have tried various customization options to enable …

The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. When you read about similar or overlapping areas every single day, you start to spot patterns. A short click, on the other hand …

Anchor text has been a huge talking point within SEO for many years now. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. The main idea behind the traditional link building to measure all the do-follow links that a website …

There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. If you use Google Analytics, you can generate information about search queries that brought visitors to your site by looking at unpaid search traffic. The better your content is organized and the more quality you …

Integrate offline and online marketing activities to capitalize on your offline advertising efforts and to keep from losing potential customers that your offline advertising efforts are driving to search engines. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider …

SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content …

Google is good at crawling all types of URL structures, even if they're
quite complex, but spending the time to make your URLs as simple as
possible for both users and search engines can help. There aren’t many free, intuitive programs that give you the kind of super-valuable information …

Syndication takes the credibility of the site you’re syndicating it too and transfers all the link juice and credibility (as well as social proof) over to your website. Syndication is a great way as well to gain a lot more visibility for the same amount of work! The page …

Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to …

To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to …

Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else …

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan …

Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be small, but in a competitive environment, every advantage counts. Rankings in SEO refers to a website’s position in the search engine results page. Make sure the site makes …

To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your …

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Bad content truly can do long-lasting damage to your website, brand and business. Internal linking is …

How do you find people who value SEO enough to pay your prices? ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your …

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. When your website or website’s content gets shared on social media platforms …

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Expect increased conversions, particularly those from visitors who arrived via organic search. The website …

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. We know consumers want personal interactions with brands, but they also want them in real …

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Link-building can also come from building a targeted and involved
community. The more regular visitors a site has, and the more passionate
those …

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Keywords should be relevant. This …

Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Millions of businesses and individuals are competing for visibility in …

If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. Google, now more than ever, don't just want more content, they want …

The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. All business websites are different and there is never any ‘One Size Fits All’ solution to …

Google doesn’t want to deliver you “results” anymore, they want to deliver answers.
And the best answers don’t come from content farms, they come from websites that
are crafted with their visitors -- human beings -- in mind. The best way to get backlinks from other blogs and from social …

There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. When determining …

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a …

As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords Modern link-building focuses on high-quality, original content that provides
value to users and incorporates an involved audience. One of the biggest mistakes marketers make when redesigning
websites …

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come …

Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you. Use search engine friendly permalinks …

Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. Beware, excessive linking, either internal or external can lead to the exact opposite results. Make sure that …

Using a lot of engaging media like helpful graphics, interesting (and related)
images, and videos can also help to provide more value and keep visitors
more engaged. Thus, keeping them around longer. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. How do …

Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Your homepage …

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links When it comes to out-competing competitor pages, you are going to …

Never sell yourself short and never assume anyone knows your business better than you. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you …