The generic mid-size sedan is not exactly the stuff of bedroom posters, but they’ve been a hit with buyers for decades. Times are changing though, with consumer preferences shifting towards SUV’s and the battleground for the typical sedan is looking a little shaky.

As with Toyota and Chevrolet, Honda knows they have to inject some sex appeal into their mid-sizer to keep buyers interested and maintain sales. How will they do it? With an all-new, 10th generation 2018 Accord, so let’s take an illustrated first look at what Honda has in store for us.

What Will It Look Like:

Breaking with stodgy tradition, the next Accord will follow in the footsteps of its smaller Civic sibling with contemporary styling featuring a fastback profile.

Frontal design is dominated by thin-wedge LED headlamps, large multi-slatted chrome grille (or black for sporting variants) and aggressive lower intake detailing. The side DLO (daylight opening area) picks up quarter windows aft of the rear doors, whilst the boot opening will be slightly less practical due to the sleek profile and short rear deck.

Under The Swathe Skin:

The current car is one of the better offerings in terms of interior packaging and build quality, albeit lacking in design flair. How will Honda ramp up cabin appeal? Again, look towards the latest Civic, with better materials, driver assist technologies and infotainment options.

Underpinning the new Accord will be a platform shared with new CR-V and Civic, so don't expect anything fancy construction or suspension-wise.

What isn’t known, is if the larger capacity offering will be a V6 or detuned version of the 2.0-litre unit found in the Civic Type R. Power will be fed to the tarmac via continuously variable automatic (CVT) in most markets or possibly its new 10-speed automatic, however a 6-speed manual maybe be offered to North American buyers.

Midsize Competition:

Traditionally the Accord has outpaced rivals like Toyota’s Camry, Ford Fusion, Nissan Altima, Hyundai Sonata, Kia Optima and Mazda 6. All have their strengths and weaknesses - arguably the Mazda is the best drivers pick of the bunch, however the next Accord is expected to up the ante in that department too.

Look for an official debut later this fall with a minor bump in pricing.

Tells us your thoughts on Honda’s next-gen Accord in the comments below.

Honda has released the first details about the 2018 Accord and it's going turbo.

Set to go on sale later this year, the redesigned model is "new-from-the-ground-up" and promises to have a more aggressive stance than any previous Accord.

The camouflaged photo doesn't reveal much but Honda confirmed the car will be offered with three different powertrains including two turbocharged four-cylinder engines and a two-motor hybrid system.

The entry-level engine will be a turbocharged 1.5-liter four-cylinder which will likely be lifted from the Civic and CR-V. If our assumption is correct, the engine could produce 174 hp (129 kW) and 162 lb-ft (219 Nm) of torque. Regardless of the final numbers, the engine will be offered with either a six-speed manual or a continuously variable transmission.

Customers will also be able to purchase an Accord with a turbocharged 2.0-liter four-cylinder engine related to the unit used in the new Civic Type R. There's no word on performance figures but the company confirmed it can be paired to either a six-speed manual or an all-new ten-speed automatic transmission which was developed in-house. The latter gearbox means the 2018 Accord will become the first front-wheel drive car to be offered with a ten-speed automatic.

Lastly, the Accord will be offered with a next-generation two-motor hybrid system. Little is known about it but Honda says the powertrain is all-new and even more refined than before. It will also be able to operate without the use of a conventional automatic transmission.

Next-generation Honda design, packaging and proportion Interior space and quality that exceeds the midsize class New powertrain lineup: turbocharged and electrified performance Lighter, more rigid body and new chassis design Honda Sensing® technology standard on all models and trims New Accord Hybrid to be made in Ohio

DETROIT, MI Jul. 14 2017 – Honda today showcased a new direction for America’s retail best-selling midsize sedan with the world debut of a more stylish, sporty and premium 2018 Honda Accord that launches this fall. The world debut event held today in Detroit can be viewed at http://www.youtube.com/honda.

The 10th-generation Accord is new from the ground up and features a lighter and more rigid body structure, an advanced new chassis design, two all-new, high-torque direct-injected and turbocharged engines, the world’s first 10-speed automatic transmission for a front-drive car and a new generation of Honda’s two-motor hybrid technology, along with a host of new safety, driver-assistive and connected-car technologies – all wrapped in a more sophisticated, sleek and athletic design with top class interior space and comfort.

“We are redefining the Honda Accord for a new generation of buyers by bringing something unexpected that challenges the idea of what a mainstream sedan can be,” said Jeff Conrad, senior vice president of the Automobile Division of American Honda Motor Co., Inc. “Even as we advance core values like great driving dynamics, safety performance and efficiency, the distinctive design of this all-new 2018 Honda Accord will help it appeal to both head and heart in equal measure.”

Next-Generation Accord Design and PackagingIn reimagining the Accord for its 10th-generation rebirth, Honda designers and engineers went back to the fundamentals of proportion and stance with a sporting and athletic appearance, like a sprinter in the blocks. The approach reinvigorates classic Honda design principles, such as a low and wide body, expansive visibility and sporty seating position, and then translating them into a thoroughly modern, sporty and premium Accord sedan design.

The new Accord features a longer wheelbase (+2.16 inches), a lower overall height (-0.59 inch) and wider (+0.39 inch) body, wider wheel tracks (+0.20 in. front, +0.79 in. rear), a shortened overall length (-0.39 inch) and lower, sportier seating position (-1.0 inch front and -0.79 inch back). A sweeping greenhouse positioned farther back on the body completes the new stance and proportion of the next-generation Accord. The combined effect of these changes is a more premium look, highlighted by shorter overhangs, a bold front fascia, a long and low hood, and a visual center of gravity moved closer to the rear wheels.

Viewed head-on, the new Accord’s greenhouse also angles in more dramatically from the window sills to the roof, further emphasizing the wide lower body, while inside the cabin the seats have been moved slightly inward that contributes to improved hip, shoulder and head room while enhancing occupants’ freedom of movement. Also, the longer wheelbase allowed designers to move the second-row seats substantially rearward, giving Accord almost 2 extra inches of rear leg room to offer one of the most spacious rear seating areas in its class. Overall passenger volume is increased by 2.5 cubic feet to 105.7 (based on LX). Trunk space has also been increased by nearly one cubic foot on the 1.5-liter and 2.0-liter engine powered Accords and by 3.2 cubic feet on the Accord Hybrid to a top level 16.7 cubic feet (+0.9 cu.ft.).

Elegant and modern exterior detailing compliments the Accord’s new, more dynamic design. The bold and upright front fascia is highlighted by Honda’s signature chrome wing front grille positioned above a large main air intake and flanked by available 9-lamp full-LED headlights and LED fog lights. The chiseled hood features a distinctive and aggressive raised center, and the deeply sculpted body sides enhance the visual length and strength of the lower body.

Further, a new laser brazing process that joins the dramatically arching roof to the body side panels creates a clean appearance with no garnish over the rain channels. The similarly low and wide rear view is finished off with an upswept decklid, distinctive LED light-pipe taillights and cleanly integrated dual exhaust ports. Overall aerodynamic efficiency is improved by approximately 3 percent (based on EX trim) to make it the most streamlined Accord yet.

Elegant and Tech Savvy CabinThe 2018 Accord also boasts a larger, more premium and tech savvy interior that compliments its athletic and elegant body design, delivering a level of quality and premium feel that belies Accord’s mainstream sedan status.

The new Accord features a panoramic forward view that is enabled by its lower cowl and by front roof pillars that are 20 percent narrower and moved rearward relative to the driver’s seating position. The new soft-touch instrument panel features an ultra-thin profile and three-tier design with a strong upper deck that describes a continuous arc from its outboard section through the side door sills, giving a sense of strength and visual continuity.

A more intricately contoured sport inspired steering wheel with deep-set thumb rests and available paddle shifters compliment the Accord’s more sophisticated and sporty performance capabilities. Meticulous attention to the tactile and visual quality of surface materials and decorations communicates modernity and soft-spoken elegance throughout the cabin.

The inboard positioning of the seats provides for improved freedom of movement and is complimented by longer, wider and more deeply padded arm rests, front and rear; while the Accord’s newly designed seats feature taller shoulder bolstering for a more premium appearance and improved lateral support. New high-accuracy seat padding with variable firmness improves seating comfort and support. The driver’s seat now has available 12-way power adjustment with height-adjustable lumbar support, and passenger comfort is further enhanced by available new heated and ventilated front seats and by improved available rear seat heating with both seat bottom and seat back heating elements.

The tech-savvy and easy-to-use 2018 Accord cabin also features an all-new HMI that includes an ultra-slim 7-inch TFT driver’s meter and a new 8-inch Display Audio touchscreen interface with physical volume and tuning knobs and more intuitive, smartphone-like features and functionality including customizable app tiles and home-screen shortcuts, along with Apple CarPlay™ and Android Auto™ compatibility. The Accord also will offer the next-generation of HondaLink telematics with new capabilities including emergency roadside assistance, remote locking/unlocking and engine start, stolen vehicle tracking, remote diagnostics, geofencing, speed tracking and more.

Touring trims of both 1.5-liter and 2.0-liter models also feature a new 6-inch driver’s Head Up Display with selectable information, including speed, engine rpm, turn-by-turn navigation, and Traffic Sign Recognition. Additional new or improved connected-car technologies available on the 2018 Accord include wireless device charging, automatic Bluetooth® phone pairing with Near Field Communication technology, 4G LTE in-car Wi-Fi, and Wi-Fi-enabled over-the-air system updates.

Audio systems vary by trim, starting with 4 speakers and 160 watts on LX,8 speakers and 180 watts on Sport and EX trims, and 10 speakers and 450 watts on EX-L and Touring trims. All models feature USB charging ports (two 2.5-amp ports on EX and above) along with Bluetooth connectivity.

Accord Performance: Turbocharged and ElectrifiedThe 2018 Accord takes an entirely new approach to performance by featuring three advanced new powerplants – two direct-injected and turbocharged 4-cylinder engines and the third generation of Honda’s two-motor hybrid powertrain technology. The 2018 Accord also features a new Honda-developed 10-speed automatic transmission (10AT) with the 2.0-liter turbo engine, the first of its kind for a front-wheel-drive car, and an available 6-speed manual transmission for both turbocharged engines.

The new 1.5-liter, 16-valve DOHC direct-injected turbo with dual Variable Timing Control (dual VTC) produces a peak 192 horsepower (HP) at 5,500 rpm and 192 lb-ft. of torque from 1,500 to 5,000 rpm, up from 185 HP at 6,400 rpm and 181 lb.-ft. at 3,900 rpm on the existing, normally aspirated 2.4-liter model. The new 1.5-liter turbo is mated to a Honda continuously variable automatic transmission (CVT) or, in Sport trim, to a CVT or a 6-speed manual transmission (6MT).

The Accord can also be equipped with a new 2.0-liter 16-valve DOHC direct-injected turbo with i-VTEC® valvetrain paired with a 10-speed automatic transmission or, in Sport trim, to the 10AT or an available 6MT. The new 2.0-liter turbo, sharing much of its design with the race-bred 2017 Civic Type R, produces 252 HP at 6,500 rpm and 273 lb.-ft. of torque from 1,500 to 4,000 rpm, compared to 278 HP at 6,200 rpm and 252 lb.-ft. at 4,900 rpm for the 3.5-liter V6 that it replaces.

Both turbocharged engines utilize a host of new technologies, including high-efficiency low-inertia turbos, variable valve timing, low-pressure-loss air intake and high-accuracy direct injection, to deliver immediate and powerful response along while still anticipated to receive top level fuel economy ratings. The two new automatic transmissions – the CVT for the 1.5-liter engine and new 10AT for the 2.0-liter engine – take greater advantage of available torque while maximizing quietness and efficiency during highway cruising. The redesigned CVT has an 11 percent lower ratio compared to the current version for more powerful launch performance, while the new 10AT is 22 lbs. lighter, has a 68 percent wider overall ratio range with a 43 percent lower first gear, and a 17 percent taller top gear compared to the current Accord’s six-speed automatic.

Production of New Accord Hybrid Returns to OhioAn all-new, even more refined and fuel efficient Accord Hybrid will be again built in Marysville, Ohio after a couple of years of production in Japan, and will be powered by the third-generation of Honda’s innovative two-motor hybrid technology, offering improved power delivery with no compromise to interior or cargo space and packaging.

The new hybrid powertrain will utilize a 2.0-liter Atkinson cycle engine with greater than 40 percent thermal efficiency, the highest for any mass-produced Honda engine, paired with Honda-developed electric motors that are the first drive motors in the world to use magnets containing no heavy rare-earth metals. As before, the Accord two-motor system operates without the need for a conventional automatic transmission.

Additionally, a new, more compact intelligent power unit (IPU), containing the hybrid battery pack and its control systems, is now mounted under the rear floor instead of in the trunk, preserving both cargo space (16.7 cu.-ft.) and the flexibility of a 60/40-split and folding rear seat, standard on all models and trims. Detailed specifications on the 2018 Accord Hybrid, including power and fuel-economy ratings, will be release closer to launch.

New Approach to Body and Chassis DesignThe 2018 Accord’s new body structure is lighter and more rigid, utilizing 29 percent ultra-high-strength steel, the most extensive application of this weight-saving material in any current mass-produced Honda car. Overall, the new Accord employs 54.2 percent high strength steel (above 440 MPa).

Key body features include the latest generation of Honda’s Advanced Compatibility Engineering™ (ACE™) body structure with crash stroke front frame, tailor-tempered rear frame members for improved crash-energy absorption, and the extensive use of structural adhesives for increased rigidity, cabin quietness and weight reduction. Total vehicle weight is down between approximately 110 to 176 pounds, depending on trim, while body torsional and bending rigidity are improved 32 and 24 percent, respectively, aiding ride quality, cabin quietness, and dynamic performance.

Mated to the new body is a more sophisticated new chassis design. The 2018 Accord’s lighter chassis features a new Macpherson strut front suspension with L-shaped aluminum control arms mounted to an all-aluminum front subframe. The new setup better isolates and manages varying road inputs, improving handling precision, ride quality and cabin quietness along with outstanding high-speed stability and control. The new, more space-efficient rear suspension is a multi-link design mounted to a more rigid, floating rear subframe. Fluid-filled compliance bushings at all four corners further improve ride comfort and absorption of road irregularities, and all new Accords also feature, for the first time, an Adaptive Damper System with the ability to adjust shock absorber damping force every 1/500 of a second, providing for a more compliant and controlled ride in all driving situations.

The new Accord has a 10 mm lower center of gravity. The adoption of lighter-weight turbocharged engines and other body design changes reduce the vehicle’s moment of inertia, resulting in crisper turn-in and steering response. All models now have near optimal FWD weight distribution of approximately 60/40 (front/rear). Accords with the new 2.0-liter i-VTEC turbo and 10AT check in at approximately 61/39, a significant improvement versus the current V-6 and 6AT Accord.

All new Accords will now come equipped with a Two-Mode Driving System featuring Normal and Sport settings, allowing the driver to dial-up/down the vehicle’s sporty reflexes depending on the driving environment. The system engages with multiple chassis and drivetrain components, including the new dual-pinion variable-ratio electric power steering (EPS), automatic transmission, drive-by-wire throttle, adaptive dampers and Active Sound Control system, to provide the driver with an expanded range of driving characteristics. An ECON mode is also available that helps improve fuel efficiency by modifying throttle mapping and HVAC operation.

Along with the first application of structural adhesives to Accord, cabin quietness is further enhanced by a comprehensive sound-insulating package that includes full underbody covers, which also aid aerodynamics, front and rear fender and engine compartment insulators, alloy wheels with Honda-proprietary resonator technology, sound-absorbing carpet, acoustic laminated windshield glass – plus front door acoustic glass on EX and above – and a new, three-microphone Active Noise Control system.

Accord Models and TrimsMore detailed information will be provided closer to launch, but the 1.5-liter powered Accord will be available in six trims – LX, Sport, EX, EX-L, EX-L Navi and Touring. The 2.0-liter model has four trims available, which are Sport, EX-L, EX-L Navi and Touring. And the new Accord Hybrid will be available in five trims – Hybrid, EX, EX-L, EX-L Navi and Touring. Sport trims for both 1.5-liter and 2.0-liter engine variants will now feature available short-throw 6-speed manual transmissions.

Accord ManufacturingAll variants of the 2018 Accord will be produced at Honda’s Marysville, Ohio auto plant1, at which the company is investing with numerous enhancements to further advance quality and efficiency, including the introduction of additional technologies and processes. Accord was the first vehicle from a Japanese automaker to be made in America and has been in continuous production at the Marysville Auto Plant since November 1982, with cumulative U.S. production exceeding 11 million units over 35 years.

The 2018 Accord’s 1.5-liter and 2.0-liter turbo engines will be produced at Honda’s Anna, Ohio engine plant, and its CVT transmission will be manufactured at the company’s Russells Point, Ohio plant.

The all-new, Honda-designed 10-speed automatic transmission will be produced at the company’s Tallapoosa, Georgia plant1. Honda recently announced a combined $149 million investment in the Russells Point and Tallapoosa plants to facilitate production of the new 10AT. Additional details concerning new manufacturing technology and investments will be announced closer to launch.

For More InformationAdditional media information including high-resolution photography of the 2018 Accord is available at hondanews.com/honda-automobiles/channels/accord.Consumer information is available at automobiles.honda.com/future-cars/accord.To join the Accord community on Facebook, visit www.facebook.com/hondaaccord.

About the Honda AccordSince its launch in 1976, American car buyers have made Accord the best-selling car in America, purchasing more than 13 million Accords.

A perennial best-seller with American car buyers, the Accord has been the U.S. retail sales leader in the midsize sedan segment for four straight years (2013-2016)2. For the first six months of 2017, based on retail sales data, Accord is the top selling midsize sedan in America and the second best-selling passenger car overall, surpassed only by the new Honda Civic3. Accord also is an unprecedented 31-time recipient of Car and Driver magazine’s coveted 10Best award.

About HondaHonda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for 35 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 95% of all Honda and Acura vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

1. Using domestically and globally sourced parts.2. Based on Urban Science cumulative retail sales data in the Midsize car segment for 2010-2017CYTD June.3. Based on Urban Science retail sales data in the Midsize car segment and all models in the industry for 2013-2017CYTD June.