When cartoonist Matt Groening was invited to contribute an animated segment to the Tracey Ullman TV show in 1987, he had no idea The Simpsons would become the longest running sitcom in US TV history. He used the names of his own family for the characters Homer, Marge, Lisa and Maggie, but swapped his own name at the last minute for Bart. Our brand store contains a range of official Simpsons products, from series DVDs to mugs, clocks and much more.