“We look forward to providing her with new opportunities to further grow this audience,” said Liebling in a statement.

In the coming months, the partnership is expected to produce new content covering everything from lifestyle, fashion and beauty, to entertainment and vegan cooking.

That fits with Kin’s overall strategy to increase its original content production and distribution across social, OTT and traditional media platforms. It’s also recently inked distribution partnerships with Amazon, Roku and AppleTV in order to bring its home-focused programming into the living room.