2013 2014 Snowboarding Video Preview

Nike’s Never Not Part 1 and 2

With a diverse cast of the world’s most talented riders, Never Not brings viewers along for a nonstop, all-terrain mission to the bleeding edge of snowboarding progression. From the high peaks of the Alaskan alpine to Canada’s powder highway to the streets of Moscow and the American Midwest. Never Not Part 2 takes a deeper look at snowboarding, going beyond the action, the tricks, and the travel to expose the people behind the progression. By elevating the voices and viewpoints of the world’s best riders, this film taps into the snowboarding spirit, exposing audiences to the sport’s unique culture and characters.