The story of a brand with soul

He was born in Trives, a village in Ourense, Galicia. He grew up surrounded by tailoring and studied art and film in Paris during the revolutionary decade of the Beatles and the May 68 protests.

1976

Adolfo Domínguez becomes Adolfo Dominguez

Influenced by contemporary Japanese designers, he arrived in the Spanish fashion scene with a vision based on simplicity and freedom. True to his style, Adolfo Dominguez dresses “the immense minority”, in the memorable words of Juan Ramón Jiménez. His first store opened in the town of Ourense in 1976, where he launched his men’s collection.

First campaign images

1984

The wrinkle is beautiful

In keeping with the brand’s philosophy of creating poetic simplicity, Adolfo Dominguez’s first women’s collection was born. It is in this period that the unforgettable Spanish fashion slogan first emerged: “the wrinkle is beautiful”. A historical phrase which speaks to the brand’s penchant for anything natural, and their conviction that clothing is our second skin.

1985

L’Uomo Vogue

The Spanish designer’s creations began to appear in fashion publications of international acclaim. Toward the end of the ‘80s, the prestigious mens style magazine L’Uomo Vogue dedicated a monographic feature on Adolfo Dominguez, recognising him as one of the most important European designers of the moment.

1989

Penélope Cruz for Adolfo Dominguez

The young actress posed for Adolfo Dominguez’s campaign at the end of the ‘80s, wearing pieces from the Fall/Winter 1989 collection.

1984

Miami VIce

In those days, detectives still wore trench coats and fedoras. But when Adolfo Dominguez offered to dress the cast of the American show Miami Vice, he opted for white shirts and crisp linen suits.

1986

On the Parisian runways

Adolfo Domínguez’s talent was recognised across Europe. His collections were shown at Wagram Hall in Paris and the Casa de Campo in Madrid, and sold at retail temples like London’s Harrods.

The triumph of poetic simplicity.

1990

Agua Fresca: the first fragrance

A scent can provoke memories. And the memory of a scent can remain in one’s subconscious forever. Which is why, in 1990, Adolfo Dominguez launched, in collaboration with Puig, its first perfume. He became the first designer in Spain to commercialise a fragrance under his own name; a feat which would reap fruitful sales and an opening in the country’s fragrant memory.

1993

Barbie for Adolfo Dominguez

Barbie, an avant-garde icon in fashion, has been dressed by some of the world’s greatest designers. In honour of the doll’s 35th birthday, Adolfo Dominguez created a set of exclusive designs just for her.

1997

Adolfo Dominguez on the stock exchange

On the 18th of March, Adolfo Dominguez shares were sold on the Spanish stock exchange. It was the first Spanish fashion brand to become a publicly traded company.In the same year, the designer won the Aguja del Oro award from the Spanish Ministry of Culture, one of the most prestigious awards in the industry.

1992

International growth

The decade of the ‘90s brought the exploration of other cultures, other countries with which to exchange ideas and values. The growth that arose was unstoppable: in under ten years, three continents were conquered, with stores opening in Belgium, Mexico, Great Britain, Japan, Argentina… Today, the firm has over 500 stores all over the world.

1995

Agua Fresca de Rosas

The fragrance that would become an icon was born. Rose petals, Lily of the Valley, and Jasmine blend over a base of Sandalwood, Oak, and Musk. Agua Fresca de Rosas was, and remains, one of the bestselling perfumes in the country.

Adriana Domínguez gives life to the accessory.

2004

The family grows, with AD Kids

The collections designed by Adolfo Dominguez expand to include a line dedicated to the tiniest ones in the family.

2005

Jewellery with an artisanal soul

Adolfo Dominguez’s creations reach new forms and materials in a collection of fine jewellery, which conveys the designer’s love for nature, and the sobriety of natural elements.

2000

U by Adolfo Dominguez

The Spanish label develops its first youth fashion line: U. U is passion for art and its philosophy applied to fashion; a group of independent creative designers, inviting us to discover the world through fashion. The international blogger Gala González, creator of amlul.com and the designer’s niece, has, on many occasions, contributed to U’s design and image.

2004

Style in the sky

Spain’s largest airline, Iberia confides in Adolfo Domínguez to design and create the uniforms for their staff of over 10,000 employees. The designer’s sober, elegant, and functional style fit in perfectly with the airline’s spirit.

2007

Respect for the environment

“We are children of the earth, not its owners.” With this in mind, Adolfo Dominguez joins the Climate Project and commits to practices that respect the environment. With Tiziana Domínguez’s incorporation in the firm, social corporate responsibility garners greater protagonism, and the brand’s eco sustainable philosophy is captured in their first Environmental & Animal Welfare Manifesto. The designer also attends the first Conference for Spanish Leaders in Climate Change, presided by Nobel prize winner Al Gore.

2008

Pets collection, designed by Adriana Domínguez

Fruit of the brand’s love for animals, the first line for pets was born. A project led by Adriana Domínguez in which she idealised garments and accessories that would make life easier for our most loyal companions. Gastón, her own pet, became the face of the collection.

2009

The magic of the runway

The designer’s return to the runway featured a hellenic collection, which was admired and praised by American actress Gwnyeth Paltrow.

Carmen Kass opens the Adolfo Dominguez runway show at Cibeles

2010

Endangered species

A collection of jewellery inspired by four animals at risk of disappearing: the whale, the kiwi, the lynx, and the armadillo. Tiziana Domínguez created the line for WWF, with all proceeds from the collection’s sales going to the wildlife organisation.

2010

Serrano 5: the first flagship store

An impressive building on Calle Serrano in Madrid was chosen to reflect the brand’s essence. A complex space of various atmospheres, where the natural combines with the contemporary. Serrano 5 is home to the brand’s main showroom and a coffee shop that is loyal to the designer’s ecological spirit, specialising in vegetarian cuisine.

2013

Agua Fresca de Rosas Blancas

The iconic fragrance ‘Agua Fresca de Rosas’ became the base of a new perfume. One filled with a jovial dose of fresh White Rose Petals, Cyclamen, and Jasmine; enveloped in a halo of Herbal notes, with the presence of Cedar and Sandalwood.

2011

Tiziana debuts at Cibeles

Tiziana Domínguez designs the entire collection shown on the runways of Cibeles. Inspired by her own artwork and designed by her, these pieces reflect a modern, sophisticated woman. The stars of the collection were the silk dresses, which reinterpreted the ‘70s and would later become a part of the Limited Edition AD capsule collection.

2014

Models with character

Patrick Petitjean and Stella Tennat, models who stand out for their marked personalities and looks, became the faces of both the summer and winter 2014 campaigns; fitting right in with the spirit of Adolfo Dominguez.

2014

Tiziana takes over the reins of U

Tiziana Domínguez, U creative director, heads a multidisciplinary creative team and defines the brand’s identity. Every U collection is born in her artist’s studio. Paintings become prints, shapes and fabrics, giving life to the design, the beautiful and the new.

2015

Adolfo Dominguez’s digital dream

With eyes on the future, Adolfo Dominguez continues its expansion in today’s digital reality. With the customer’s experience always in mind, the brand looks to foment a shopping experience that is entirely omnichannel. Thanks to its policy of free deliveries and returns, today Adolfo Dominguez can reach farther corners of the earth than ever before, making the Spanish couturier a reference of European design. Future ventures point towards Japan.

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The history of an artisanal brand at heart

1950

Adolfo Domínguez is born

He was born in Trives, a village in Ourense, Galicia. He grew up surrounded by tailoring and studied art and film in Paris during the revolutionary decade of the Beatles and the May 68 protests.

1976

Adolfo Domínguez becomes Adolfo Dominguez

Influenced by contemporary Japanese designers, he arrived in the Spanish fashion scene with a vision based on simplicity and freedom. True to his style, Adolfo Dominguez dresses “the immense minority”, in the memorable words of Juan Ramón Jiménez. His first store opened in the town of Ourense in 1976, where he launched his men’s collection.

First campaign images

1984

The wrinkle is beautiful

In keeping with the brand’s philosophy of creating poetic simplicity, Adolfo Dominguez’s first women’s collection was born. It is in this period that the unforgettable Spanish fashion slogan first emerged: “the wrinkle is beautiful”. A historical phrase which speaks to the brand’s penchant for anything natural, and their conviction that clothing is our second skin.

1984

Miami VIce

In those days, detectives still wore trench coats and fedoras. But when Adolfo Dominguez offered to dress the cast of the American show Miami Vice, he opted for white shirts and crisp linen suits.

1985

L’Uomo Vogue

The Spanish designer’s creations began to appear in fashion publications of international acclaim. Toward the end of the ‘80s, the prestigious mens style magazine L’Uomo Vogue dedicated a monographic feature on Adolfo Dominguez, recognising him as one of the most important European designers of the moment.

1986

On the Parisian runways

Adolfo Domínguez’s talent was recognised across Europe. His collections were shown at Wagram Hall in Paris and the Casa de Campo in Madrid, and sold at retail temples like London’s Harrods.

1989

Penélope Cruz for Adolfo Dominguez

The young actress posed for Adolfo Dominguez’s campaign at the end of the ‘80s, wearing pieces from the Fall/Winter 1989 collection.

The triumph of poetic simplicity.

1990

Agua Fresca: the first fragrance

A scent can provoke memories. And the memory of a scent can remain in one’s subconscious forever. Which is why, in 1990, Adolfo Dominguez launched, in collaboration with Puig, its first perfume. He became the first designer in Spain to commercialise a fragrance under his own name; a feat which would reap fruitful sales and an opening in the country’s fragrant memory.

1992

International growth

The decade of the ‘90s brought the exploration of other cultures, other countries with which to exchange ideas and values. The growth that arose was unstoppable: in under ten years, three continents were conquered, with stores opening in Belgium, Mexico, Great Britain, Japan, Argentina… Today, the firm has over 500 stores all over the world.

1993

Barbie for Adolfo Dominguez

Barbie, an avant-garde icon in fashion, has been dressed by some of the world’s greatest designers. In honour of the doll’s 35th birthday, Adolfo Dominguez created a set of exclusive designs just for her.

1995

Agua Fresca de Rosas

The fragrance that would become an icon was born. Rose petals, Lily of the Valley, and Jasmine blend over a base of Sandalwood, Oak, and Musk. Agua Fresca de Rosas was, and remains, one of the bestselling perfumes in the country.

1997

Adolfo Dominguez on the stock exchange

On the 18th of March, Adolfo Dominguez shares were sold on the Spanish stock exchange. It was the first Spanish fashion brand to become a publicly traded company.In the same year, the designer won the Aguja del Oro award from the Spanish Ministry of Culture, one of the most prestigious awards in the industry.

Adriana Domínguez gives life to the accessory.

2000

U by Adolfo Dominguez

The Spanish label develops its first youth fashion line: U. U is passion for art and its philosophy applied to fashion; a group of independent creative designers, inviting us to discover the world through fashion. The international blogger Gala González, creator of amlul.com and the designer’s niece, has, on many occasions, contributed to U’s design and image.

2004

The family grows, with AD Kids

The collections designed by Adolfo Dominguez expand to include a line dedicated to the tiniest ones in the family.

2004

Style in the sky

Spain’s largest airline, Iberia confides in Adolfo Domínguez to design and create the uniforms for their staff of over 10,000 employees. The designer’s sober, elegant, and functional style fit in perfectly with the airline’s spirit.

2005

Jewellery with an artisanal soul

Adolfo Dominguez’s creations reach new forms and materials in a collection of fine jewellery, which conveys the designer’s love for nature, and the sobriety of natural elements.

2007

Respect for the environment

“We are children of the earth, not its owners.” With this in mind, Adolfo Dominguez joins the Climate Project and commits to practices that respect the environment. With Tiziana Domínguez’s incorporation in the firm, social corporate responsibility garners greater protagonism, and the brand’s eco sustainable philosophy is captured in their first Environmental & Animal Welfare Manifesto. The designer also attends the first Conference for Spanish Leaders in Climate Change, presided by Nobel prize winner Al Gore.

2008

Pets collection, designed by Adriana Domínguez

Fruit of the brand’s love for animals, the first line for pets was born. A project led by Adriana Domínguez in which she idealised garments and accessories that would make life easier for our most loyal companions. Gastón, her own pet, became the face of the collection.

2009

The magic of the runway

The designer’s return to the runway featured a hellenic collection, which was admired and praised by American actress Gwnyeth Paltrow.

Carmen Kass opens the Adolfo Dominguez runway show at Cibeles.

2010

Endangered species

A collection of jewellery inspired by four animals at risk of disappearing: the whale, the kiwi, the lynx, and the armadillo. Tiziana Domínguez created the line for WWF, with all proceeds from the collection’s sales going to the wildlife organisation.

2010

Serrano 5: the first flagship store

An impressive building on Calle Serrano in Madrid was chosen to reflect the brand’s essence. A complex space of various atmospheres, where the natural combines with the contemporary. Serrano 5 is home to the brand’s main showroom and a coffee shop that is loyal to the designer’s ecological spirit, specialising in vegetarian cuisine.

2011

Tiziana debuts at Cibeles

Tiziana Domínguez designs the entire collection shown on the runways of Cibeles. Inspired by her own artwork and designed by her, these pieces reflect a modern, sophisticated woman. The stars of the collection were the silk dresses, which reinterpreted the ‘70s and would later become a part of the Limited Edition AD capsule collection.

2013

Agua Fresca de Rosas Blancas

The iconic fragrance ‘Agua Fresca de Rosas’ became the base of a new perfume. One filled with a jovial dose of fresh White Rose Petals, Cyclamen, and Jasmine; enveloped in a halo of Herbal notes, with the presence of Cedar and Sandalwood.

2014

Models with character

Patrick Petitjean and Stella Tennat, models who stand out for their marked personalities and looks, became the faces of both the summer and winter 2014 campaigns; fitting right in with the spirit of Adolfo Dominguez.

2014

Tiziana takes over the reins of U

Tiziana Domínguez, U creative director, heads a multidisciplinary creative team and defines the brand’s identity. Every U collection is born in her artist’s studio. Paintings become prints, shapes and fabrics, giving life to the design, the beautiful and the new.

2015

Adolfo Dominguez’s digital dream

With eyes on the future, Adolfo Dominguez continues its expansion in today’s digital reality. With the customer’s experience always in mind, the brand looks to foment a shopping experience that is entirely omnichannel. Thanks to its policy of free deliveries and returns, today Adolfo Dominguez can reach farther corners of the earth than ever before, making the Spanish couturier a reference of European design. Future ventures point towards Japan.

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