TBWA\Paris makes you walk a life in LGBT shoes

Acceptance of homosexuality is not universal. Many countries and/or religions are still calling to eradicate it.

As Inter-LGBT sees it, “now more than ever, the battle against LGBT phobia is still a journey for the warriors themselves.”

Inter-LGBT is an association working to make people recognise the existence and the rights of LGBT people, and to raise awareness against the violence and discrimination that LGBT people still suffer in 2016.

TBWA\Paris was given the job of raising awareness about LGBT issues. The Pride Marches will occur across France in June, so Inter-LGBT wanted to send a strong reminder that “human rights are not negotiable and that we will continue making headway in that direction.”

The campaign film that TBWA\Paris made with Moonwalk Films should make you uncomfortable. If it does, then a large part of its job is done.

Director, Ben Briand, uses a subjective camera to put the viewer in the shoes of someone whose identity is never revealed (Man? Woman? Lesbian? Gay? Bisexual? Transgender? Racialized?), but to whose emotions everyone can relate as they re-experience the trials and tribulations of life, from a very young age. The film presents life as an obstacle course that the viewer must negotiate while experiencing prejudice from primary school age, to teenage and family life, looking for a job, love and be accepted by his/her own family.