2:00 pm –
2:30 pmLocal Commerce MonitorSM: Tracing the Evolution of SME Advertising
BehaviorThe Kelsey Group and ConStat, Inc. will present the latest
wave of LCM, the tracking study that asks local businesses how they
invest in technology to promote and manage their businesses, how they
are evolving their media spend, and what their expectations are for
behavior going forward. This study has become a key industry barometer
of local advertiser behavior.Bill Deaton, Managing Director,
ConStat, Inc. (U.S.) Neal Polachek, SVP, The Kelsey Group (U.S.) [ppt]

2:30 pm –
3:00 pmIn Their Own Words: What Are Advertisers Saying
About the Future of Yellow Pages?This multimedia session
will offer a glimpse into the current thinking of local advertisers in
key Yellow Pages categories. How do they view the core Yellow Pages
product, IYPs and local search? What will these customer insights say
about the future of Yellow Pages?

4:15 pm –
5:30 pmSo What’s It All About?Consumers in five
countries were asked identical questions to determine their attitudes
and behaviors toward Yellow Pages and local search. After a day of
hearing about SME quantitative and qualitative perspectives, consumer
opinions and industry leader comments, a group of industry thought
leaders drawn from research and operations will parse the meanings of
the day's findings. What does this mean to you?Bill Deaton,
Managing Director, ConStat, Inc. (U.S.)Sue Hume, VP,
Marketing, SBC Directory Operations (U.S.)Maggie Le Beau,
SVP, Marketing, Dex Media (U.S.)[video]Stuart McKelvey,
President, TMP Worldwide (U.S.)Neal Polachek, SVP, The Kelsey
Group (U.S.)