"These changes require a shift in attitude and a new understanding of the technology that's currently coming out and in development. A lot of work needs to be done to usher the entertainment industry into this age, but also to make people who are building the technology more aware of the vitality of that dialogue."

The same "transmedia" storytelling used by entertainment and advertising to sustain audience engagement with memorable experiences can also be used effectively by the military.
Via The Digital Rocking Chair

Any relationship between entertainment and the military is bound to elicit mixed reactions. I'd be really interested to hear the thoughts of my fellow transmedia practitioners on this subject. Please comment below.

American media scholar and pop culture expert Henry Jenkins, currently on a lecture tour of Europe, said that all content is heading in the direction of trans-media, shifting from its original state to new platforms.

Transmedia Storytelling is relatively new and it’s importance is acquiring more and more (media) space every day for the reason that it brings lots of involvement and implications, most of them not yet clarified.Which is really it’s true mission?.How many people saw the true evolution-revolution coming in this new way to see the entertainment world?

Cynthia Lieberman: "Transmedia storytelling can be integrated into education, marketing, social change and other areas in a myriad of ways, but one thing it always offers--regardless of the arena--is choice"...

"How do you make compelling gameplay, storytelling for trading cards, TV episodes that make sense and are connected to an MMO, cartoon strips, iPad, mobile ARG, board games, T-shirts, and toys all with intertwined business models? Come get a sneak peak of the black box configuration behind a transmedia IP."

It transcends a single medium by taking the notion of breaking up a narrative arc into multiple discrete chunks or installments and spreading those disparate ideas or story chunks across multiple media platforms.

...Heroes on NBC is often cited as a great pop-culture example of transmedia in practice.

Mimicking the aesthetic style and storytelling conventions of American comic books (using multi-episode story arcs that build upon a larger, more encompassing arc), the series used digital technologies to deepen the audience experience and carry the story through various mediums, ultimately making the characters more compelling and memorable.

A digital web series, Heroes 360 Experience, was created to explore the Heroes universe and build the show’s mythology. Other official Heroes media included print publications, action figures, tie-in and interactive websites, and a mobile game.

NBC Digital Entertainment released a series of online content in 2008, including more original web content, wireless iTV interactivity, graphic novels available for mobile viewing, and webisodes.

In a promotion called Create Your Hero (sponsored by Sprint), fans were called on to vote on personality and physical attributes for the creation of a new hero character for an original, live-action series that ran on NBC.com.

The result: A brand franchise that tells a much richer story than the primary text upon which the brand was built....

Geek Syndicate: "Collider is a new transmedia project under development which will culminate in a feature film. Leading us to that goal the team behind the project have sprinkled out an intriguing path of digital breadcrumbs consisting of a video game, web series and a six part comic."

Very Cool – German SciFi Transmedia Project: Alpha 0.7. May 19, 2012 siobhanoflynn Leave a comment Go to comments. Radio Drama. When Alpha 0.7 ends on television, the story continues: online and as a radio drama series on SWR.

ransmedia Storytelling is relatively new and it’s importance is acquiring more and more (media) space every day for the reason that it brings lots of involvement and implications, most of them not yet clarified.Which is really it’s true mission?.How many people saw the true evolution-revolution coming in this new way to see the entertainment world?

Nuno Bernardo is an award-winning transmedia writer/producer and creator of the world’s first international interactive on-line teen series, Sofia’s Diary. He is also the CEO of transmedia production company beActive ...
Via Richard Kastelein

To survive this complex new form of literature, a new grammar will need to be found.

>To take advantage of this a new grammar of storytelling has to emerge, just as a grammar of cinema had to be invented 100 years ago. That grammar has not yet been fully defined, any more than the grammar of cinema was clearly defined in 1912 — but clearly it’s going to be nonlinear, it’s going to be participatory, and it’s going to be immersive.

"A small Philadelphia-based company called New Paradise Laboratories is re-creating theater for the connected generation. It’s incorporating social networks like Facebook, Skype and Chatroulette into the production and presentation of shows, pulling theater into the virtual space."

Simon Staffans: "For anyone starting out in transmedia, I thought I’d compile a small list. Here are ten people you could do worse than following on Twitter, on blogs and anywhere you can find them, to be inspired and awed and kept abreast on what transmedia is and where it’s heading."

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