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EACA joins the Unstereotype Alliance

Cannes, 22 June 2018: EACA has today officially joined the United Nations’ ‘Unstereotype Alliance’ in the context of the Cannes Lions Festival.

Convened by UN Women, the initiative brings together leaders across business, technology and creative industries to address gender bias in advertising and to affect positive cultural change.

By joining the Alliance, EACA pledges to promote the principles of the initiative among its membership, such as refraining from objectifying people in branded content and setting clear goals.

EACA endorses the efforts already made by its members Omnicom Group, Publicis Groupe, the IPA, the IPG and (sub-branches of) the WPP, which are some of the founding members of the Alliance that was set up one year ago also in the Cannes Lions Festival.

‘I see great potential in the future work of the Unstereotype Alliance. Fair gender portrayal already forms one of the greatest priorities and commitments for EACA. We are delighted to invest our time and expertise to work towards this common goal in cooperation with our international partners’, says Tamara Daltroff, EACA’s Director of European Affairs.

Introduced in the Cannes Lions Festival in June 2017, the Unstereotype Alliance sets to banish stereotypical portrayals of gender in advertising and all brand led content. The founding members include: ANA, AT&T, Alibaba, Cannes Lions, Diageo, Facebook, Geena Davis Institute, Google, IPG, IPA, Johnson & Johnson, Mars, Mattel, Microsoft, P&G, Publicis, Twitter, The Female Quotient, UN Women, Unilever, World Federation of Advertisers and WPP. The group is co-convened by the UN Women who provide steering of the group and administrative assistance.

About EACA

The European Association of Communications Agencies (EACA) is a Brussels-based organisation which represents full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies. For more information, visit www.eaca.eu. Connect with us on Twitter, Facebook & LinkedIn.