Blog Comments & Posts

I agree, flexibility is a great thing to have. But even though SEO may be recognized as a valuable marketing tactic, there's still the barrier to understanding what it "is". Many execs really don't understand what it is that we "do", even when they may understand that they need to do it. So by explaining the process as closely as possible, you can increase the level of confidence that you can be trusted to get all this "newfangled stuff" done effectively.

Thanks, Scott. The hardest part about a project can be getting executive buy-in. Without it, your job can be 1000 times more difficult. If you can clearly set out what you are going to be doing, and what you need them to do, life can be a whole lot easier.

There are two mistakes that I have to say I've seen novice SEO's make over and over:

1. Not setting up expectations with the client - at the senior level.

2. Looking for the Quick Fix - Novices tend to think that SEO is a "bag of tricks" that can be used to quickly fix whatever is lacking in their overall online campaign. The thinking is that "I can succeed as long as I have the most up-to-date tricks". In reality, SEO is a long-term strategy that is part of a wider online marketing strategy.

Thank you for this opportunity! I find a lot of helpful information and news on SEOMoz; I really appreciate the work you guys (and gals) put in here, and I check your headlines every day.
A little about me: My company, non-linear creations, includes search engine marketing specialists in Toronto and Ottawa (yes, Canada).
Our SEM blog offers SEO tips, help, and analysis of the state of the industry. We attempt to put SEM in perspective for executives, business managers and marketers.
http://www.nonlinear.ca/blog/