Saturday, March 26, 2011

Action Hero & movie star extraordinaire Sylvester Stallone was in the news this weekend because he's decided to launch a new men's clothing line inspired by his hit flicks Rocky and Rambo. Since Rocky wore hoodies and sweat pants and Rambo went shirtless in camouflage, that ought to be interesting! His designs are said to be in production and will be making their debut in 2012 at mid range stores such as Macy's making it affordable for the 25 to 40 year old age bracket he's targeting.

The 64 year old Stallone said he became truly interested in style after filming Rambo II at which time he had shed 25 pounds and none of his old clothing fit him anymore. He ended up turning to custom tailored pieces and when collaborating with tailors in Italy he got a feel for fabrics, textures and patterns. He definitely has the bucks to invest his efforts in this endeavor so if it flops it's definitely not going to hurt his bank roll, however I personally don't see him ranking up their with Hilfiger anytime in the near future...