Dissertation Survey - Main Study

Thank you for choosing to help with my research which aims to investigate opportunities for Hampshire’s local food producers and retailers to embrace emerging Web 2.0 (including Social Media) marketing techniques.

The questionnaire is comprised of 15 questions and should only take a few minutes to complete, and the findings of this study will be used to help Hampshire's local food producers and retailers formulate more effective online marketing strategies utilising the latest Internet marketing tools.

I am undertaking this research in part fulfilment of my MBA programme at the University of Surrey. If you would like further information about this study please contact me at ml00127@surrey.ac.uk.