Microsoft looking to purchase 24/7 Real Media

May 2, 2007

Well well, Microsoft, the software giant, has finally decided to buy up advertising companies following the foot steps of Yahoo and Google. This is actually good news for both Microsoft and users of 24/7 Media (both publishers and advertisers).

These past 2 years seems like a big shopping spree for the international tech giants, with Google topping theÂ charts with the most acquisitions within the past year alone. Things become very interesting when companies have too much cash in the bank to spend though it seems to be positively affect their shares.