What Companies Can Learn From Watching The World Cup

The Primary Objective Is Clear
Every one knows what the final objective is and every game is played with that in mind.
Keep the company vision clear; and use images to boost its importance. The objective must generate pride for all!

Your Offense Matters More!
Defense provides a solid foundation but, it will not move the company forward. Offensive plans keep your business from becoming stagnant.
These are new or improved products and service offerings.