Joe Coleman

… is that you’ll have a place to publish no matter what. For example, our CEO, Joe Coleman, recently wrote a byline about combining technology and talent for Fast Company, introducing our company to a new audience and positioning our CEO as a thought leader. But if Fast Company had turned down the piece, we would have been able to publish it here on The Content…

… around content marketing. And though building a martech (marketing technology) company isn’t easy—especially in the shaky early days of a new industry—several players have established valuable enterprises in various slices of the biz. It’s clear that the next couple of years will see content marketing transition past its early adopter phase. So I…

… By now, it feels like roughly a zillion brands are following in the footsteps of giants like Red Bull, IKEA, and IBM and embracing content marketing. It’s new! It’s exciting! David Carr is writing about it a lot! But what’s next? As the content marketing world enters its 2015 planning season, that seems like the question to ask. And funnily…

…, and more focused on audience behavior, among other things. “Content plus data is nirvana,” said Dee Salomon, CMO of MediaLink. And while some Buddhists might beg to differ, the consensus was that the content marketing world is headed towards better, more thoughtful storytelling combined with data-driven efficiency. What that means for the industry…