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Consumer Packaged Goods

Consumer Packaged Goods (CPG) or Fast Moving Consumer Goods (FMCG) are products which are sold quickly and at relatively low cost and hence these can be classified as retail goods that are generally replaced or fully used over a short period of days, weeks, or months, and within one year. The best example of CPG are soft drinks, toiletries and grocery Items.

The consumer perspective for the CPG goods are: Frequent Purchases, Low Involvement (no effort to choose item â€“ products with strong brand loyalty will have exception to this) and Low price.
As a result, the CPG industry has the following challenges to face and overcome:
a. High volumes
b. Low contribution margins
c. Extensive distribution networks
d. High stock turnover

COMM-IT brings in enormous domain expertise in CPG after having partnered with some of the leading top 10 global CPG companies and having delivered several IT projects for them globally. Our IT Services and Solutions are designed to act as an enabler for CPG industry with expertise in IT Infrastructure commissioning and management, IT Consulting Services, Capital Expenditure Management Solutions, trade promotion and business process management solutions, Portal & Collaboration, Business Intelligence and Reporting, Mobile Enablement of Applications, Supply Chains, ERP Implementation and etc.

Domain Expertise: strong CPG domain expertise after having worked with some of the top 10 global CPG companies for more than 7 years.

Proven Expertise in Designing and Architecting Complex IT Systems.

Widest range of Platform Coverage: COMM-IT is fully conversant and have proven track records with technologies and tools based on Microsoft, Oracle, Java, Open source and Mobile Platform

Global Presence: India, Middle East.

Partnership with the major OEM Enterprises: we partner with some of the world leading Hardware and Software vendor to bring an integrated solutions offering for you. Please visit our Technology Partner .