Dezeen » Citadiumhttp://www.dezeen.com
architecture and design magazineTue, 03 Mar 2015 18:51:02 +0000en-UShourly1http://wordpress.org/?v=4.1K-Swiss pop-up store by UXUS Designhttp://www.dezeen.com/2008/09/26/k-swiss-pop-up-store-by-uxus/
http://www.dezeen.com/2008/09/26/k-swiss-pop-up-store-by-uxus/#commentsFri, 26 Sep 2008 05:59:55 +0000http://www.dezeen.com/2008/09/26/k-swiss-pop-up-store-by-uxus/Amsterdam-based UXUS Design have created a "pop-up" store for sports show brand K-SWISS at Citadium in Paris, France. The store is formed of “floating” tennis rackets and an umpire chair. The following information is from UXUS: -- FOR IMMEDIATE RELEASE K-SWISS PARIS POP-UP STORE OPEN K-Swiss commissioned UXUS to create a pop-up area within Citadium, […]

K-Swiss commissioned UXUS to create a pop-up area within Citadium, Paris.

K-Swiss wanted to heighten brand awareness and help push product sell-through over a one month period. The concept was directed towards Paris’ more fashionable, sneaker oriented customer base. The K-Swiss area reinforced not only the brand identity of K-Swiss but also it’s history and core values. The space communicated K-Swiss as a premium brand which stands for authenticity, quality and a timeless approach.

The area is a flexible showcase that can deal with the requirements of both product sell-through and music oriented events.

Using the vernacular of tennis related objects; UXUS formed a shop out of “floating” tennis rackets and an umpire chair. The tennis rackets also served as a projection screen for images during music events.

Founded in Amsterdam in 2003, UXUS is an international multi-disciplinary creative company specializing in the fields of: Interiors, Architecture, Retail, Hospitality, Identity, Graphics and Packaging. Our multi-disciplinary structure, with teams from different disciplines working together, promotes a culture of interchange and adds tremendous value to the creative process and result.