Marketing mix (Product, Price, Place, Promotion)* the right produce * sold at the right price* in the right place* using the most suitable promotion.To create the right marketing mix, businesses have to meet the following conditions:* The product has to have the right features - for example, it must look good and work well. * The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.* The goods must be in the right place at the right time. Making sure that the goods arrive when and where they are wanted is an important operation.* The target group needs to be made aware of the existence and availability of the product through promotio.nSuccessful promotion helps a firm to spread costs over a larger output.

The product is the central point on which marketing energy must focus. Finding out how to make the product, setting up the production line,providing the finance and manufacturing the product are not the responsibility of the marketing function. However, it is concerned with what the product means to the customer. Marketing therefore plays a key role in determining such aspects as:

* the appearance of the product - in line with the requirements of the market * the function of the product - products must address the needs of customers as identified through market research.

The importance of developing and maintaining enduring relationships with customers of service businesses is generally accepted in the marketing literature. A key challenge for researchers is to identify and understand how managerially controlled antecedent variables influence important relationship marketing outcomes (e.g., customer loyalty and word-of-mouth communication). Relational benefits, which have a focus on the benefits consumers receive apart from the core service, and relationship quality, which focuses on the overall nature of the relationship, represent two approaches to understanding customer loyalty and word of mouth.This integrates...

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...﻿Marketingmix:
a. Product
Tesla is a new company. It only has three vehicle models. Based on information that Tesla has a few competitors and it starts make a profit in the first quarter of 2014. We assume that Tesla’s Model X electric vehicles are still in the introductory stage. People who buy its products are innovators and early adopters. The target market is the consumer who wants to take a risk in order to experience new design and technology to experience. Model X has not been released yet, therefore it can expand the scale of potential customers. The Model X will be branded as a SUV-Minivan hybrid, which will attract both SUV and Minivan consumers.13 Model X can satisfy families’ needs for more space and more seats.
In February 2012, Tesla revealed an early prototype of the Model X.13 This Model X prototype can help the company to test the target customers’ reaction. Tesla Model X provides the innovators and early adopters an impressive feature – the “falcon doors” equipped with sensors.17 With sensors, the door will adjust when opened in order to avoid hitting other objects. With this style of door people can easily step in, install baby seats and park their car. They design this kind of door not only for the fabulous appearance, but also for the functions. When this new design is showed in Model X prototype, it truly impresses new customers. In the beginning of 2013, Model X has been introduced to the public in the American Auto...

...﻿Marketing is a business function that identifies consumer needs, determines target markets and applies products and services to serve these markets. It also involves promoting such products and services within the marketplace.
Marketing is integral to the success of a business, large or small, with its primary focus on quality, consumer value and customer satisfaction. A strategy commonly utilised is the "MarketingMix". This tool is made up of four variables known as the "Four P's" of marketing. The marketingmix blends these variables together to produce the results it wants to achieve in its specific target market.
The following describes the four P's of marketing:
Product
Products are the goods and services that your business provides for sale to your target market. When developing a product you should consider quality, design, features, packaging, customer service and any subsequent after-sales service.
Place
Place is in regards to distribution, location and methods of getting the product to the customer. This includes the location of your business, shop front, distributors, logistics and the potential use of the internet to sell products directly to consumers.
Price
Price concerns the amount of money that customers must pay in order to purchase your products. There are a number of considerations in relation to price including price setting,...

...The brand or branding of a product is the image of how a company is view among the general public, the brand is their identity in the market and what the consumer is aiming to associate itself with. Visual music is seen as a specialist in music and ‘cult’ movie DVDs Their aim is to be seen as a respected retailer within the industry and give their customers the reputation that they are ‘cool’ and current for using them. Their brand is also associated with supplying leadingindustry knowledge in the ‘cult’ segment of the music industry.
Brand loyalty
Brand loyalty is how a company keeps gaining return customers over a long period of time, by giving the potential consumer a value for money experience they become loyal to the product because they know they are getting what they pay for. Currently visual music has a customer satisfaction rate of 95%, this along with promotional programs such as VM club members they would gain and retain a large following of loyal customers.
Compatibility
Compatibility is how the product or service fits in or is compatible with the consumer and against similar companies in the industry. At the moment the industry is largely moving online more and more consumers are asking for online ordering and being able to view the products without coming in store. Visual music needs to provide this service to continue to be more compatible with the consumers demands at the...

...﻿
Elements of the MarketingMix
Don Peterson
MKT/421
April 23, 2014
Dondrell Swanson
Elements of the MarketingMix
This case will study describe the elements of the marketingmix. These four elements include product, place, price and promotion. This paper will include a description of how an organization’s marketing strategy is affected by the four elements of the marketingmix. Another aspect that this paper will include is a description of how each element is implemented in the company. One more topic that this paper will describe is the organizations name and industry in which it exists.
The marketingmix is defined as a mixture of several ideas and plans followed by a marketing representative to promote a particular product or brand. Several concepts and ideas are combined together to formulate final strategies helpful in making a brand popular amongst the masses to form the marketingmix ("MarketingMix - Meaning and Its Elements", n.d.). The elements of the marketingmix are often called the four P’s of marketing (Perreault, Cannon, & McCarthy, 2011). First, Product is defined as goods that are manufactured by organizations for the consumer. Products can be two types, tangible...

...a framework to estimate external forces (see Table 1)
Table 1. PESTLE analysis
Factor Current situation Implications
Political/
Legal/
Environmental 1) Restrictions in marketing to children
1) ethical and legal aspects should be taken in marketing to children; damage to company reputation in case of offence
Economical 1) Recovery after recession and economic downturn
2) GDP growth
3) Industry trading deficit increased by 40% 1) rising costs and falling prices, currency rate volatility etc.
2) disposable income growth
3) price competition may take place
Social 1) Less spending on toys and more confectionary, video game and consoles, children magazines
2) Children birth rate growth
3) Children sophistication and savvy
1) development of new markets/segments
2) market potential growth
3) educational or interactive toy products
Technical 1) Easy Internet access and high Internet penetration 1) types and channels of communication with customers are shifting to digital ones
External environment both complicates and provides new growth opportunities for Hornby company. Economical and social forces define customer’s behavior. Digital presence and social media marketing (SMM) are a must nowadays.
II. Competitive environment
The majority of issues may outcome from the industry.
To summarize market environment it is better to use Porter’s Five Forces Model.
Potential...

...﻿EDWIN MWANGI GICHIMU 1026349
MARKETINGMIX OF SAMSUNG
Samsung is a South Korean multinational company, founded by Lee Byung Chull, in the year 1938. It entered the electronics industry in the late 1960s. Since 1990s, Samsung has globalized its electronics, mainly mobile phones, which have become its major source of income. The Samsung galaxy series is one of the brand builders for Samsung and hence we will discussing the marketingmix of Samsung Galaxy.
Despite the competition from similar companies, Samsung is growing manifold globally. Samsung is a brand very common among the youth. Both, creative products and excellent service delivery provide a very personalized customer service. It presently has a strong hold on the market owing to its trusted performance in the last decade.
The reason Samsung has shot up in brand equity is the Samsung galaxy series and Android phones. Samsung Galaxy is a series of Android powered Smartphone designed, manufactured and marketed by Samsung Company. The Galaxy series are high-end Smartphone series that include the likes of Galaxy Note Series, Galaxy Tab series and Phablets, which come with added functionality of a stylus. Samsung has developed a very effective marketing strategy for its Samsung Galaxy series in order to compete effectively in the market.
PRODUCT
Samsung has a wide range of products from Televisions to washing machines and laptops....

...﻿Wholefoods Market Inc. (WFM) has successfully earned double digits revenues over the past 25 years and are today known to be a leader in the organic supermarket industry (approximately $4.7 Billion industry) (Organic Trade Associate, 2014). Their Core Values include: 1) Caring about the community and the environment, 2) Promoting healthy eating and education to our stakeholders, 2) Selling highest quality organics and natural foods available, and 3) Creating ongoing win-win partnerships with our suppliers (Wholefoods Market, 2014a). The company is steadily ranked one of the top socially responsible businesses and celebrates 4th ranking on Green Power Partnership from Environmental Protection Agency (Wholefoods Market, 2014b)
Wholefoods MarketingMix
Product
A typical WFM carries over 2,600 natural and organic products that include produces, seafood, grocery, meat/poultry, baked goods, prepared foods & catering, coffee & tea, nutritional supplements, body care, educational products, floral, pet food & products, and household goods (Wholefoods, 2014d). Each store is able to source products through local traders and producers, engaging in significant amount of local trade and product sourcing. In addition, the company also imports from international suppliers that are carefully selected and meet WFM and local standards. WFM also offers its own line of product called 365 Everyday Value that meet Wholefoods quality...

...Contents:
1. Introduction
2. Topic
2.1 Marketingmix
2.2 Elements of the promotional mix
3. Promotional activities used by the Bellevue.
3.1 Selling
3.2 Sales Promotions
3.3 Advertising
3.4 Merchandising
4. Conclusion
5. Bibliography
1. Introduction.
The outlet that this report will be based on is the Bellevue Pub (Sizzling Brand) in Blackpool. Primarily a “locals” pub the Bellevue also benefits from a wealth of passing trade as the brand suggests it is also an extensive menu and food sales are a prominent part of the business. It is situated in the heart of Blackpool where local meets tourist this gives the Bellevue unrivalled passing trade in the area. The business has a capacity of between 400-500, although the 500 figure is only reached for functions such as “band night” where the tables and chairs from the dining area are placed in on site storage to accommodate the band and customer. Although spacious the pub only has one bar and four till points. It has a large food and dining area to one side of the pub and a “vaults” area for sports and large screens. This establishment has a beer garden to the front and also a garden area/beer garden situated at the back of the pub by the car park.
2. Topic
2.1. Marketingmix.
The marketingmix is a tool used in the marketing and business industry to...