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BMW to Present Frieze Sounds at the Frieze New York 2014 in 10th Year of Partnership with Frieze Art Fair.

Mon Apr 07 15:00:00 CEST 2014 Press Release

Woodcliff Lake, N.J. – April 7, 2014 . . . In their tenth year of partnership with Frieze Art Fair BMW will once again present Frieze Sounds, a program of sound works that are showcased in the BMW 7 Series shuttle service at Frieze New York 2014. The fair will be held in Randall’s Island Park, Manhattan, New York City. For this unique event three specially commissioned audio works were created by the artists Keren Cytter, Cally Spooner and Hannah Weinberger. Frieze Sounds is programmed and curated by Cecilia Alemani. The fair offers a media preview on May 8, 2014 and opens to the public from May 9 –12.

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Woodcliff Lake, N.J. – April 7, 2014 . . . In their
tenth year of partnership with Frieze Art Fair BMW will once again
present Frieze Sounds, a program of sound works that are showcased in
the BMW 7 Series shuttle service at Frieze New York 2014. The fair
will be held in Randall’s Island Park, Manhattan, New York City. For
this unique event three specially commissioned audio works were
created by the artists Keren Cytter, Cally Spooner and Hannah
Weinberger. Frieze Sounds is programmed and curated by Cecilia
Alemani. The fair offers a media preview on May 8, 2014 and opens to
the public from May 9 –12.

“For the past two years Frieze Sounds has activated the visitor
experience beyond my expectations. This year, I wanted to commission
artists who use the medium of sound to engage audiences in different
ways.” Alemani said prior to the event.

The BMW 7 Series, where the audio works will be premiered, is the
company’s flagship sedan and is the ultimate in performance and
luxury. The BMW 7 Series not only sets a new dynamic benchmark for
luxury cars, it also offers a first-class environment for the driver
as well as for rear passengers. The top engine for the 7 Series is the
6.0-liter TwinPower Turbo V-12 in the BMW 760Li, which delivers 535
horsepower and accelerates from 0 to 60 miles in 4.5 second.

Since 2004, BMW has powered the Frieze Art Fair VIP shuttle service
in London and expanded with Frieze Art to New York in 2012.

For over a decade now, BMW has been an active partner of renowned
international art fairs including Frieze NY and London, as well as Art
Basel in Hong Kong, Miami and Basel, the Berlin Gallery Weekend and
TEFAF Maastricht. Together with the partners, new formats are
developed that place art fairs and their visitors to an even greater
extent in the focus of an exchange of ideas and thoughts.

With more than 100 corporations worldwide, BMW Group cultural
commitment has been an essential part of corporate communications for
over 40 years now. Unrestricted freedom of creative potential is of
the utmost importance, as it is equally as crucial for the field of
art as it is for groundbreaking innovations within a business
enterprise. The BMW Group places the main focus of its cultural
commitment on modern and contemporary art, jazz and classical music as
well as architecture and design.

Keren Cytter (b. 1977, Tel Aviv, Israel)

In her time-based works, Keren Cytter explores social realities
through experimental modes of storytelling. The artist fuses reality
and fiction to produce deconstructed dialogues, revealing perception
to be as dependent on linguistics as visual structures. For Frieze
Sounds, Cytter presents Constant State of Grace, a minimalist
composition intended to elevate the souls of visitors and produce a
state of near-hypnosis. The composition’s goal is both absurdist and
profound. Existing in complete contrast to the high-energy tempo of
the fair, Cytter’s audio piece allows for a moment of reprieve and
self-awareness amongst the cacophonous crowd.

Cally Spooner (b. 1983, Ascot, UK)

Cally Spooner is well known for her live performances, novellas and
films that investigate the philosophical underpinnings of language.
For Frieze Sounds, Spooner will present a voiceover for an upcoming
film project. This audio piece consists of a demanding, mechanical
voice reciting arbitrary stage directions, constantly interrupted by
an improvisatory jazz troupe. As the disruptions mount, the
competition of the registers teeters between comedy and anarchy. Part
unscripted radio drama and part jazz gig, the call-and-response
dialogue encourages viewers to contemplate their political agency in
relation to the movement and behavior of language.

Hannah Weinberger (b. 1988, Filderstadt, Germany)

Hannah Weinberger investigates the impact of digitization on sound,
employing technologies readily available online as artistic tools. Her
audio works, with early titles such as Social Network (2009)
and Google (2008-10), emphasize the ability of commerce and
media to shape behavior through music. For Frieze Sounds, Weinberger
will debut a new composition where the bass of the sound track is the
frequency of the artist’s own baby’s heartbeat, which is then overlaid
with field recordings, natural and artificial settings. By
incorporating different layers of recordings, Weinberger expands the
sensorial landscape of the fair, transforming immaterial ambience into
a symphony of social interaction.

Frieze New York 2014

Frieze New York 2014 will present over 190 of the world’s
leading galleries, as well as a curated program of artist projects,
talks and education activities. Frieze New York is housed in a bespoke
temporary structure located in the unique setting of Randall’s Island
Park, overlooking the East River.

Further information on Frieze Sounds New York 2014 can be found at friezeprojectsny.org. This
year’s sound files will be available on the fair website as of May
8th, 2014.

BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
design consultancy in California; a technology office in Silicon
Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
manufacturing network and is the exclusive manufacturing plant for all
X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The
BMW Group sales organization is represented in the U.S. through
networks of 339 BMW passenger car and BMW Sports Activity Vehicle
centers, 139 BMW motorcycle retailers, 119 MINI passenger car dealers,
and 35 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW
Group’s sales headquarters for North America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via
the Internet at: www.bmwgroupna.com.

# # #

Journalist note: Information about BMW and its
products in the USA is available to journalists on-line at www.bmwusanews.com.

CO2 emission information.

Fuel consumption figures based on the EU test cycle, may vary depending on the tyre format specified. Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the “Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars", which can be obtained from dealerships and here as PDF.

Further News for: Lifestyle · Lifestyle Events · 7 series

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Fuel consumption figures based on the EU test cycle, may vary depending on the tyre format specified. Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the “Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars", which can be obtained from dealerships and here as PDF.