Content Marketing Resolutions: A #CMWorld Chat with Stephanie Stahl

Did you make a new year’s resolution for 2017?

While many people vow to lose weight or get out of debt, marketers tend to have a whole host of resolutions specific to their work lives.

To avoid falling flat, we asked our #CMWorld Twitter community to share what goals they are pursuing and how they plan to stick with their resolutions. We were also joined by special guest, Stephanie Stahl, General Manager of Content Marketing Institute. What follows is advice they had to help see your content marketing resolutions through and make some long-term changes at the office. To gather more insight from our community, check out our Storify from the chat.

Plan, plan, and plan

Chat participants agreed: one way to keep resolutions on track is by having a solid plan. In fact, our latest research finds 61% of the most effective B2B marketers are those who have a documented strategy. Having a plan helps marketers focus on milestones and manage tasks consistently.

Always be learning

With an ever-changing business, marketers need to be introduced to new skills and emerging strategies. Lifelong learning ensures we have the proper resources in our toolbox to serve the needs of our teams and clients. Our community is looking to improve its skills in a variety of areas, from digging deeper into analytics to brushing up on video production skills.

A7: This year I need to focus on learning Persona Development, part of really understanding our audience! #CMWorld