LG Electronics (LG) is defining the next generation of television at CES® 2019 with the introduction of the world's first rollable OLED TV. The LG SIGNATURE OLED TV R (model 65R9) reimagines the everyday TV with a revolutionary form factor only made possible by the company's industry-leading OLED technology, boasting picture and sound quality that is second to none. The never-before-seen user experience gives home TV viewers infinite possibilities in designing their perfect viewing space.

Since the start of the modern era, television screen sizes have steadily increased as resolution improved, and consumers demanded a more immersive viewing experience. The trade-off came in the form of a large, black rectangle that dominated the room when the TV was not in use. Even more advanced projection TVs have never been able to deliver the contrast or the deep blacks that consumers demanded. In an effort to make large TVs less conspicuous, manufacturers have been racing to create even slimmer screens, focusing on designs that were as aesthetically pleasing.

With the introduction of LG SIGNATURE OLED TV W at CES 2017, LG stripped away the traditional concept of a TV, focusing on the simplicity of the screen. Dubbed the Wallpaper TV, LG proved that a TV could deliver performance, subtlety and beauty all at the same time. LG has created a TV with a display that uses revolutionary flexible screen technology that allows the screen to roll up and roll back out when needed. The "R" in the new LG SIGNATURE OLED TV R is about creating a revolution in home entertainment and redefining space through its ability to rise and roll-up at the touch of a button.

LG's rollable OLED TV is a true game-changer, freeing users from the limitations of the wall and allowing them to curate their own personal space. Using the flexibility of an OLED panel made of organic materials, the LG SIGNATURE OLED TV R can transform itself to offer three different viewing options – Full View, Line View and Zero View.

Full View delivers a large-screen viewing experience revealing the full extent of the contrast, depth and realism that has become synonymous with all LG TVs. The remarkable AI picture and sound quality powered by LG's second generation α (Alpha) 9 intelligent processor and deep learning algorithm puts this breathtaking TV in a class of its own. Users can use their own voice to get things done with Amazon Alexa, a new addition to LG's AI TV lineup in 2019, and the support of Apple AirPlay 2 and HomeKit. With AirPlay 2, users can easily play videos directly from their Apple devices, iTunes and other video apps, music or photos to their LG SIGNATURE OLED TV R. With Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri.

Line View allows the LG SIGNATURE OLED TV R to be partially unrolled, allowing for management of specific tasks that do not require the full TV screen. In Line View, users can choose from features such as Clock mode to check the time and weather, Frame mode to enjoy family photos shared from a smartphone, Mood mode to create a more relaxing atmosphere as well as others including Music and Home Dashboard.

When in Zero View, all 65 inches of the LG SIGNATURE OLED TV R are hidden from view and tucked away in the base. Even in Zero View, users can enjoy music and other audio content which resonate from the 4.2-channel, 100W front-firing Dolby Atmos audio system. The premium bloodline is clearly evident in the entire unit, from the brushed aluminum casing to the quality wool speaker cover designed by Kvadrat of Denmark.

Visitors to LG's booth (LVCC Central Hall #11100) during CES 2019 from January 8-11 can experience the new LG SIGNATURE OLED TV R for themselves.