My Problem With the adidas Boost Marketing Approach: Time for a bit of a rant, hold on tight. My Wednesday morn...

Time for a bit of a rant, hold on tight. My Wednesday mornings are typically reserved for Daddy-dates with my 2-year-old son. Sometimes we hang out and play trucks, sometimes we go out on an adventure. Today we decided to hit what he likes to call “the gym” (it’s a gymnastics training center that doubles as a kid playground in the morning). One of my favorite pieces of equipment at the gym is the tumble-track. If you’re not familiar with a tumble-track, it’s basically a long, narrow trampoline that you can run down and leap off of onto a big mat to practice flips (something that I wouldn’t dare try…). Today I was running down the tumble track and was wondering to myself how it would feel to run a longer distance on the bouncy surface. That got me to thinking about the adidas Boost midsole material, which has been described as “bouncy” and is being touted as providing enhan...