Thursday, July 11, 2013

Nokia Lumia 1020 the smartphone camera revolution begins

TheNokia announced in New York its second generation of Nokia’s massive 41-megapixel sensor and optical image stabilisation (OIS) to smash the benchmarks of smartphone photography Nokia Lumia 1020. The Lumia 1020combines unmatched picture detail and quality with an effortless capture, edit and sharing features. The Lumia 1020 camera zooms into the details of every shot over-sampling the results making your photographs sharper and clearer than ever before.

With the Lumia 1020, you can now point and shoot without worrying about missing the moment, and then simply reframe the photo afterwards to make it perfect using our new Nokia Pro Camera application.

Nokia Pro Cameratakes over as the default camera app on the Lumia 1020. This puts all the camera power in your hands, providing swipe-able dials and access to settings once preserved just for the experts. You can see exactly what changing settings like exposure level, white balance, shutter speed and film ISO do to a shot before you take it. Great for people who already know what they’re doing and those keen to learn more, it encourages experimentation and learning with every picture, thanks to built-in tutorials.

Dual capture. Once you press the camera button, Nokia Pro Camera simultaneously takes a full resolution photo for endless reframing opportunities, and also presents you with a 5 megapixel image, which is easy to share on social networks like Facebook or on your Windows Phone 8 SkyDrive.

Snap away and edit later. Re frame and re-zoom to produce different images, different stories from one single shot. This could be as simple as straightening the horizon on a sunset, or breaking up a whole group photo into individual portraits. The large version is always fully accessible, but the 5 megapixel version is there for lightning fast sharing. This feature is entirely unique to the Lumia 1020 and a revolution on its own.

Optical image stabilization.The second generation of our already-leading OIS simply means better photography and video in low light conditions. With the large optics and sensor, Nokia’s engineers went on an epic journey of innovation, which resulted in them adding ball bearings into the camera module. Yes the Lumia 1020 has ball bearings inside it: and we think that’s pretty epic. With the whole camera module sprung to meet any hand movement and one of the widest apertures on a camera phone, OIS means there’s no need to fear camera shake or muddy results, even at night.

Next-gen xenon Flash. Freeze a ball in mid-air or take action shots in the dark. The xenon flash has the power to illuminate shots for the 1/16,000 of a second it takes to capture a shot with the Lumia 1020 at the minimum shutter speed.

Nokia Rich Recording.When you add in the fact that it captures stereo sound even at the loudest concerts with Nokia Rich Recording (capable of handling sound pressure levels six times louder than conventional smartphone microphones), you have a powerful tool for capturing and sharing every moment of your life.

Imaging apps reinvented. Along with the Pro Camera, Nokia’s imaging team in Lund has created anSDKthat provides access to developers to create their own imaging innovations. Today, Hipstamatic, Path, Yelp and CNN among others announced new and enhanced apps for the Lumia 1020 that take advantage of its imaging power. Nokia also announces new and enhanced HD versions of its well-loved Cinemagraph and PhotoBeamer apps to match and show-off the capabilities of this amazing device.

TheNokia Lumia 1020will be available in yellow, white and black. It will ship first to the USA on AT&T, with sales expected to start on July 26th at $299.99 with a contract. It will arrive in China and Western Europe this quarter. Nokia plans to ship an exclusive variant of the device with Telefonica in selected European and Latin American markets.