Tennis legend, Roger Federer, has set yet another world record, after he (well, a giant portrait of him) got the world’s biggest shave, on a field near London.

Anyone seeing Gillette employees sprinkling weird paint on a green field near London, the other day, would have probably thought the company switched from shaving to landscaping, but it was only a big publicity stunt to promote its new Fusion ProGlide razors. With the help of Gillette’s Facebook community and laser-guided robots, workers covered the green field with environmentally-friendly paint to create a big portrait of the Swiss champion.

Then they used cannons to cover his face with bio-degradable foam, which they then removed with lawn mowers. To finish the job, they brought in these giant Fusion ProGlide razors to show how smooth a shave can be when you use them. Kind of a wacky idea, but they did a great job with the portrait.