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Introducing Yahoo Web Analytics

Yahoo has rebranded IndexTools as Yahoo Web Analytics, likely the first step in really giving Google Analytics a run for its money. "Its big advantage over Google Analytics is that the information is
updated within a few minutes of user activity," says Josh Lowensohn. "In comparison, stats from Google tend to take about 24 hours, however anyone can sign up for it."

Currently, the only
issue with the new suite is the excessively high demand for it. While advertisers and third-party developers already have access to Yahoo Web Analytics, small business owners and other interested
parties are being added to a wait list. But there's an easy way to get your hands on the new version ahead of the masses, Lowensohn says, and that's to tap Yahoo for either search or display ad
services.