In the past, the prevailing trend leaned toward generalists, the logic being if one has a “jack of all trades” sales team, they can speak to any buyer and not risk losing potential business. Once considered sound logic in the boardroom, today it is laden with issues that can cripple a sales pipeline.

If you rely on B2B sales as your primary source of revenue, the only constant in 2016 for you was change. Acknowledging that transformation is constant is vital for success, but how prepared are you to capitalize on what’s to come in 2017?

MarketSource your career

At MarketSource, we believe better sales begin with better relationships. Our proven alternative to outsourced sales is led by a proprietary process that helps businesses thrive by fostering deeper connections between people and brands.