New Integration: Send Direct Mail with Braze

One of the reasons we’re thrilled to partner with growth marketing platforms like Braze is that it allows marketing to function more like real conversations between you and your customers. With Braze, your messages can reach customers wherever they are—through channels like push, email, in-app, and now direct mail.

With our latest integration, Inkit + Braze, direct mail is as smart as anything you’re doing online. The Braze direct mail integration is now live in your account.

If you don’t have an Inkit account yet, you can get one right here. Sign up for a free demo now and start dreaming up postcard ideas to add to your Braze campaigns. Setting up the integration takes less than a minute—seriously.

Once you link Inkit and Braze, postcard automation becomes so easy. With Braze powering direct mail, you can achieve a true cross-channel marketing strategy—online and off.

Why We’re Excited About Braze + Direct Mail

In case it isn’t clear, we are really, really excited about our direct mail partnership with Braze. The customer engagement platform is all about seamlessly moving across channels to bring your marketing messages to life.

Offering brands live views of customers, predictive data and an interactive feedback loop, marketers can use Braze to take a personalized, data-driven approach to direct mail automation.

What’s more? Ranked #225 in Inc.’s 500 Fastest Growing Private Companies, Braze specializes in helping brands cut through the noise, which is exactly what postcard marketing does. (Over 80% of people read or at least scan their mail daily).

Braze Direct Mail Integration: 3 Triggered Postcards to Send Now

Your customers’ actions should always guide your messaging. You can use Braze’s live customer views to create smart, triggered direct mail at key stages of the customer lifecycle.

What that means for your brand is dependent on many variables, but here are a few postcards we believe just about every brand should send.

2. The Automated Re-engagement Postcard

Adding just one re-engagement postcard to a Braze email sequence can multiply your chances of winning back a customer. Why? Because email or digital-only retention campaigns have an obvious flaw. They assume all of your inactive customers are still reading your emails and looking at your ads—but this isn’t true. Many people have disengaged, and others are getting increasingly annoyed by email overload and are dangerously close to hitting “unsubscribe.”