Urban Camouflage is Highlight of Jumpstart Fashion Show at Moore

Jumpstart 2010

For Immediate Release
September 27, 2010

(Philadelphia, PA) Urban Camouflage was the theme of Moore's 15th Annual Jumpstart Fashion Show, held on October 13, 2010 at the College. Traditionally the first fashion show of the new school year, junior and senior fashion design students had to devise, design and showcase a garment based on a theme in one month’s time.

In keeping with the theme of Urban Camouflage, students created garments designed to conceal themselves in an urban setting, in this case, various locations around the City of Philadelphia.

"Jumpstart is a project that was instituted so that students would have an exciting, conceptual, runway piece to design, create and show one month after school begins," said Janice Lewis, chair of the Fashion Design Department. "This year, we sent students to take digital images of the city of Philadelphia. The garment they make must 'disappear' when shown in front of the image. We will project the image at the show and the model will 'walk out of it.'"

Judges for this year's Jumpstart fashion show included Lorie Mertes, Rochelle F. Levy Director and Chief Curator, The Galleries at Moore; Theresa Rose, Public Art Project Manager, Office of Arts, Culture and the Creative Economy, City of Philadelphia; and Rhonda Ryan, PR and Social Networking Manager for John Wind/Maximal Art and author of Philadelphia fashion blog Style Shepherd.

Selections from Jumpstart will be on view in The Galleries at Moore from October 15, 2010 to January 15, 2011.

In addition to Jumpstart, five students modeled the senior collection of Sharday Gregory '10 during the 17th Annual Phasion Phest, the Delaware Valley's premier fashion event on September 28 at 12th and Arch Streets.

Works created by student designers were also shown during Philadelphia Fashion Week on October 7 at 23rd Street Armory. Moore showcased a collection of 24 garments from the 2010 Spring Fashion Show, including pieces by Leah Boston '10, Tiara Maillard '10, and Dominique Streater '10, and a finale of gowns by Neel El Sherif '10.

(Design by Alexa O’Neill, inspired by Brave New World Comics, Philadelphia)

Moore College of Art & Design educates students for inspiring careers in art and design. Founded in 1848, Moore is the nation's first and only women's art college. Moore's career-focused environment and professionally active faculty form a dynamic community in the heart of Philadelphia's cultural district. The College offers nine Bachelor of Fine Arts degrees for women. A coeducational Graduate Studies program was launched in summer, 2009. In addition, Moore provides many valuable opportunities in the arts through The Galleries at Moore, a Continuing Education Certificate program for adults, the 91-year-old acclaimed Youth Art Program for girls and boys grades 1-12, The Art Shop and the Sculpture Park. For more information about Moore, visit www.moore.edu.

October 15, 2010Urban Camouflage was the theme of Moore's 15th Annual Jumpstart Fashion Show, held on October 13, 2010 at the College. Traditionally the first fashion show of the new school year, junior and senior fashion design students had to devise, design and showcase a garment based on a theme in one month’s time.