The global TV campaign will appear online today, on US television on Sunday and on UK sets next week.

Estimated to be part of a $100 million ad campaign, the TV spot will see Gerrard and Quinto in character as Spock appearing alongside other stars and characters from games including Dead Rising 3, Ryse and Titanfall, asking those watching to join the Xbox One revolution.

Also look out for the Xbox One campaign to spread across to cinema, radio, digital, social and the retail space, plus large-scale promotional partnerships with Doritos and Mountain Dew.