Creating customer awareness of a brand’s products and all that the company stands for starts in one place. Creating a communicative environment between customer and company can help to increase sales and drive marketing. The 21st century has spawned new ways of communication for these two groups and understanding it is key. One need to know their audience as well as the perception that is given in order to increase sales and sales leads with more than the casual shopper who makes it to the checkout but then decides not to buy. Read more: 4 Tips to Create a Message Your Audience Will Literally Buy