"When Conor fights the entire country of Ireland shuts down. We get like a 60 share of the TV market there.

"Over 11 percent of the tickets sold in Las Vegas were from Ireland. He moves the needle on Pay-Per-View. He headlined his first event in Ireland, did a $1.4 million gate."

"Of course, we're going to reward guys that are successful in the Octagon and have a lot of wins and things like that, but if you can be like a [Georges St-Pierre] or be like a Brock Lesnar, who people are now comparing Conor to with the excitement that he's bringing, then you're going to have the ability to potentially drive a little bit harder of a negotiating bargain because you do bring that to the UFC."