Kylie Jenner's Cosmetics Line Has Made a Staggering $420 Million, Could Be a Billion Dollar Company by 2022

by Alex Ungerman
3:20 PM PDT, August 09, 2017

Photo: WWD

Kylie Jenner can sure move some lip kits...

The Life of Kylie star's beauty line, Kylie Cosmetics, has made $420 million since its initial launch in November 2015, the 19-year-old (who turns 20 on Thursday) businesswoman and mom Kris Jenner revealed recently when they opened their books to WWD.

For perspective, the fashion blog juxtaposes Kylie's ascension with Estée Lauder Cos. Inc.'s juggernaut beauty brand, Tom Ford Beauty, which took 10 years to cross the $500 million mark, and L’Oréal’s Lancôme, which became a billion dollar property in 2015, after 80 years as a brand. By comparison, if Kylie keeps getting her makeup onto her fans' faces, she's on pace to be a billion dollar fashion mogul by 2022.

"I do want stores, my own store," Kylie told the WWD of how she plans to expand her beauty empire. "It think it’s time people walk into a store and see Kylie Cosmetics."

As to whether she competes with her sister, Kim Kardashian West -- whose own beauty line, KKW Cosmetics, debuted this summer, selling out in minutes -- Kylie explained that the sisters are nothing but supportive of each other in all of their endeavors.

"We respect when we launch new things. We make sure there isn’t overlap," she explained. "But there is room for the both of us in the makeup world."