How Do I? Social Media for Co-op Food stores

As Co-op colleagues, we sometimes want to share stories about our work on social media. It’s a great way to share our ways of #BeingCoop and #TheCoopWay with our family and friends, as proud Co-op colleagues.

It’s always best to join social media as a genuine person, not a Food store or Funeral Home.

People in your local community are more likely to engage with you on social media if you’re using social media as a genuine person. If you prefer to have a separate social media channel for work, that’s fine too, just make a new one and make sure it still looks like the channel of a real person, the real you!

Local Co-op branded social media channels

If a Co-op colleague or employee in a Co-op franchise store wishes to operate Co-op branded social media channels, there are rules of engagement which must be followed.

Only Twitter and Facebook Page channels are permitted at this time. Instagram, Snapchat or personal Facebook pages for Food stores are not permitted. Funeralcare colleagues are currently not permitted to operate local Co-op branded social media channels on behalf of their Funeral Home.

Colleagues and employees wanting to operate these channels must ensure accounts are monitored daily to coincide with store opening hours.

Setting up a local Co-op branded social media channel

The local Co-op branded Twitter and Facebook Page for Steeton’s Co-op in Steeton is compliant and should be used as an example. Ensure your local Co-op branded social media channel has:

an @handle as close to the store name as possible on Twitter (like @CoopSteeton)

a URL and @handle as close to the store name as possible on Facebook (like facebook.com/CoopSteeton @CoopSteeton)

Twitter channel cover photo and Facebook channel Header image
Must be a high quality photo of the front of the store and/or the store team
If you’ve had professional photographs taken at a store launch, contact social@coop.co.uk and we’ll find them for you

Check out Steeton’s Co-op on Facebook and Twitter to see how your page should look.