Motorists 'still won't buy online'

Two-thirds of motorists do not have the confidence to buy a car online, a report by Manheim Auctions has revealed.

The study shows that despite spending an average of 18 hours online researching a car before making a purchase, taking a plunge and buying online is still a step too far for many.

Although they'd agree to a price online after finding a car, 25% of those surveyed said they wouldn't part with any cash until they'd seen it.

Craig Mailey, Manheim Auctions marketing director, said: "There is no question that the internet has become the primary research tool for motorists looking for a car. But when it comes to actually buying online without seeing the vehicle first, consumers are just not ready to take the plunge."

The study also showed that motorists spend hours trawling the internet researching cars, looking at the best deals available in the market, comparing models and makes on various websites and checking out insurance, tax brackets and fuel consumption for vehicles.

More than half of motorists even admitted to surfing websites and searching for their 'dream car' just for fun.