Research reveals success of campaign to increase proportion of women experts in news

New findings
from a City University London study show that a campaign to increase the number
of female experts used in news programmes has been successful.

The study, led
by Professor Lis Howell, found there have been substantial improvements in
three out of the five major TV and radio programmes monitored.

The academic
called the results “astonishingly good news”, but stressed that men still
outnumber women by an average of more than three to one.

Channel 4 News
showed the biggest increase, with a 37 per cent rise in the proportion of women
interviewed since Professor Howell’s last study in 2014. Its ratio is now 2.6
to one.

Sky News
improved by 34 per cent to a ratio of three to one. And the Today programme, on
BBC Radio 4, has matched this ratio, achieving a 19 per cent increase.

However, ITV
News at 10 has seen a dramatic 22 per cent fall in the proportion of female
experts, with its ratio now standing at 4.9 to one. BBC News at 10 remains
largely unchanged, at 3.9 to one, with a 2 per cent rise.

Included in
the research for the first time, 5 News has the best ratio of 1.6 to one.

Professor Lis
Howell, Head of Broadcasting in the Department of Journalism, revealed her
findings at her inaugural lecture, on Wednesday 25th
November, 2015. The presentation was introduced by BBC newsreader Sophie
Raworth.

Professor
Howell said: “These results are astonishingly good news and show that
the campaign to get more women experts used in news programmes has helped to
change the industry.

“However, women are still not being used enough by flagship
shows in this country and it is clear that more work needs to be done.

“ITV’s performance is shocking and, with the negligible
progress of BBC News at 10, it raises the question, why are the two big beasts
still like this?

“The two-year campaign started by Broadcast magazine in
2012 appears to have made a big difference. And thanks to the Expert Women campaign
by the BBC Academy in 2013, we are nearing its target ratio of three to one.

“Special mention should go to the Today programme, which
has drastically improved since my early research, in 2011, which showed male
experts outweighed women by as many as six to one on some editions.”

The two
programmes with the worst ratios have also shown falls in audience figures over
the past six months: ITV News at 10 (-5.9 per cent); BBC News at 10 (-1.7 per
cent).

However, the
three programmes showing substantial increases have all seen their audiences
grow: Sunrise, Sky News (5.6 per cent); Channel 4 News (4.7 per cent); Today
programme (8 per cent since 2010).

Professor
Howell’s previous research was conducted between
2013 and 2014 and showed that male experts outnumbered female experts on
flagship news shows by an average of four to one.

The new study
covered 17 months between April 2014 and September 2015. Paid students in the
Department of Journalism gathered the data from a total of 85 broadcasts of
each programme.

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