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MAX BLARDONE TO THE TOP WITH ELAN

Thursday 8. May, 2014

World renowned ski manufacturer Elan has reached an agreement with Italian ski racer Massimiliano Blardone, 34, to be his exclusive supplier of World Cup skis and service over the next two seasons. We are determined to return to the top of the World Cup podium where both Elan and Max used to be in the past.

Max has achieved impressive results during his career, 7 World Cup victories and 24 podiums in total. »Elan convinced me with competitive skis, professional approach, great R&D support and know-how of service-men. I am motivated and determined to come where I used to be and that means in the game for podium positions on the World Cup,« said Max Blardone after concluding the on-snow tests in Santa Caterina and Livigno.

»We are extremely happy that Max is satisfied with ski tests and that our new GS skis are performing great. We will put all our efforts into providing him best product and service,« said Blaž Lazar, who took over International racing management at Elan in February of this year. Elan will provide company service-man Dušan Kapš from Slovenia, who has more than 25 years of experience in the World Cup circut, serving racers such as Jure Košir and Martina Ertl.

Elan has established itself as the most innovative brand in Sports equipment over the last two years, winning many international awards in the field of innovations and product design. »We are proud to welcome Max at Elan and we are commited to upgrade our relationship with ski clubs and associations all across the globe, leading all our athletes towards top World Cup results,« concluded Luka Grilc, Elan's Brand and Product Director.

Friday 27. February, 2015

ISPO Munich is one of the most important sporting goods trade shows in the world. The 2015 edition was especially successful for Elan as our latest innovation Elan Amphibio 16Ti2 Fusion was awarded as Gold Winner in the category On-Piste.