We believe a brighter future is possible, one that uses renewable electricity to mitigate the impacts of climate change. You just have to be 100% committed to make change happen.

As the first step in our journey, we’ve committed that every Budweiser around the world will be brewed with 100% renewable electricity by 2025. We’re proud of where we’ve chosen to start – while this commitment represents only one part of our supply chain, the potential impact is equivalent to taking 48,000 passenger vehicles off the road every year*.

To celebrate our achievements in each market, we’re launching a symbol that indicates when Budweiser has been brewed using renewable electricity.

But we can make a bigger impact beyond Budweiser – that’s why we’re encouraging other companies to adopt the symbol to celebrate their own paths toward renewable electricity.

*source: epa.gov. Based on Budweiser’s 2016 annual energy footprint in its largest 8 markets, the amount of purchased electricity needed to brew Budweiser is approximately 1,251 million megajoules/year, or 347,583 MWh/year. This equates to a carbon footprint of 226,145 tonnes CO2-equilavent. AB InBev has made a commitment to source all purchased electricity required for brewing from renewable sources by 2025. According to the EPA tool, 347,583 MWh is the equivalent of taking 48,000 passenger vehicles off the road every year.

SELECT A COUNTRY TO FIND OUT MORE

USA

In March 2017 the US set a new renewable energy record with wind and solar sources accounting for 10% of total electricity generation*. While this is an exciting development and shows a real appetite for a greener future, more can be done – and Budweiser will continue to show its support with renewable electricity projects across the country. The Budweiser Wind Farm at Thunder Ranch will lead the way, powering 100% of Budweiser’s total purchased electricity for brewing in the US starting in 2018*.

The UK is one of the world’s fastest-growing markets for renewable electricity, and Budweiser is accelerating it even further through the purchase of free origin guarantees (or renewable electricity certificates). But that’s just the short term – over the next two years, the company will be supporting the construction of a number of renewable projects…pushing the UK even closer to its vision of a completely renewable future, and one in which 100% of the electricity required to brew Budweiser in the UK will come from renewable sources by 2025*.

Hydroelectric plants account for more than 70% of Brazil’s electric energy and the government has supported the development of alternatives such as wind and solar*. However, companies have a big part to play as well – and Budweiser is taking on the challenge. By 2025, 100% of Budweiser’s electricity needs for brewing in Brazil will come from renewable sources, mostly from on-site and near-site solar generation*.

Argentina’s government declared 2017 “The Year of Renewable Energy” and has committed to increasing the share of renewables in its power mix to 20% by 2025*.

This is a significant step for a county whose current power mix comes largely from natural gas, a particular concern in recent years as supplies continue to diminish and blackouts occur across the country. Budweiser is a key ally in this quest for a greener future, and also has committed to upping its renewable electricity game…brewing with 100% renewable electricity in Argentina by 2025*.

In September 2017 the South African government signed off on outstanding Power Purchase Agreements for 37 large-scale renewable energy projects, addressing the delays that have prevented the country’s renewable energy programme*. This represents an important shift for a country that now recognises the benefits of an industry that can help to drive industrialisation, create jobs and contribute to economic growth. Budweiser is excited to be a part of this by committing to brew with 100% renewable electricity in South Africa by 2025.

Australia’s renewable energy sector is growing at a rapid rate. Renewables made up just 7% of national electricity output in 2007 but this jumped to 18.8% by summer 2017*. A resurgence in investment in renewable electricity projects will continue to help drive this growth up in 2019 and beyond. But there is always more to be done, and Budweiser is leading the private sector charge towards a brighter future with a commitment to brewing with 100% renewable electricity in Australia by 2025*.

FAQ

FIND THE ANSWERS TO OUR FREQUENTLY ASKED QUESTIONS HERE.

Why is Budweiser making this commitment?

At Budweiser, we believe our global brand can play a role in driving positive change. Just as we are committed to brewing the highest quality beer – a drink that has been bringing people together for thousands of years – we are also 100% committed to creating a brighter, cleaner future that ensures beer can continue to be enjoyed for thousands of years to come.

By 2025 all Budweiser around the world will be brewed with 100% renewable electricity, in line with our parent company AB InBev’s commitment to achieve 100% of purchased electricity from renewables by 2025*. We sell 41 million bottles of Budweiser on average every day, so Budweiser’s commitment will equate to taking 48,000 passenger vehicles off the road every year!

The renewable electricity symbol enables consumers to make more educated choices about the everyday products they buy, thus supporting a brighter future for all

How much of the energy used in your brewing process comes from electricity?

To brew the perfect beer, we need a mixture of energy – both electricity and heat. Nearly one third of our brewing comes from electricity, while the rest comes from heat.

We’ve decided to start our journey with the electricity that goes into brewing the beer itself. While this commitment represents only one part of our supply chain, by 2025 the impact will be equivalent to taking 48,000 passenger vehicles off the road every year*.

*source: epa.gov. Based on Budweiser’s 2016 annual energy footprint in its largest 8 markets, the amount of purchased electricity needed to brew Budweiser is approximately 1,251 million megajoules/year, or 347,583 MWh/year. This equates to a carbon footprint of 226,145 tonnes CO2-equilavent. AB InBev has made a commitment to source all purchased electricity required for brewing from renewable sources by 2025. According to the EPA tool, 347,583 MWh is the equivalent of taking 48,000 passenger vehicles off the road every year.

What is the source of the remaining energy used in brewing not covered by this announcement?

At Budweiser, the quality and taste of our beer is always paramount but we are looking to innovate the supply-chain and production processes towards a sustainable future.

The thermal energy from the brewing process comes from a mixture of energy sources including natural gas, which we are still dependent on. However, we have been increasing our usage of low carbon sources such as biogas and landfill gas.

Why does Budweiser care?

A healthy climate is critical to the ingredients needed to brew beer – water, barley malt, rice, yeast and hops. So, climate change has implications for our company and for the communities where we live and work. We are committed to helping drive change by brewing our beer with renewable electricity, benefitting both the environment and our business.

We have the opportunity to play a leading role in the battle against climate change by purchasing electricity in a more sustainable way.

How are you substantiating your commitment?

Our projects’ electricity generation will be controlled by on-line metering using the latest technologies. Not only will this information feed our energy teams’ controls, but it will also be validated by grid regulators such as Ercot in Texas, US.

By choosing Budweiser or any other product with the renewable electricity symbol, consumers can support a brighter future for all.

Please visit the “GET INVOLVED” section to learn how you can take further action to support renewable electricity.

This is just the beginning – we are 100% committed to creating a brighter future for generations to come and as the symbol rolls out across different markets we will create market specific campaigns for consumers.

Can other companies or brands use the symbol?

Yes! We want to help build and be a part of a movement and encourage other brands, products and services to communicate their own path towards renewably powered electricity.

The renewable electricity symbol is a celebration of renewable electricity rather than a prescriptive certification, so other companies must have their own means of verifying their renewable electricity usage and take responsibility for their own claims. We are working with Accenture who are providing a scalable model that we believe can be adopted by other brands.

We developed the symbol with the intention of making it freely available to other companies. In making it available, we will not provide certification or substantiation of other companies’ renewable electricity claims. The use of this symbol by other companies in the future should not be construed to mean that we are responsible for or endorsing any such product or company claim.

How exactly will you achieve 100% renewable electricity in your markets?

The primary sources of renewable electricity will be wind and solar energy. Our sources will vary from market to market based on local capacity, skills, infrastructure maturity and technical feasibility.

We have turbines and solar panels at some of our factory sites, but the majority of our renewable electricity will come from off-site generation.

The electricity required to brew Budweiser is significant due to its time-honored process, which means that we cannot supply it from on-site brewery sources alone*. In the U.S. The Budweiser Wind Farm at Thunder Ranch in Oklahoma (powered by Enel Green Power) is 50,000 acres generating the equivalent electricity to power 50,000 U.S. households*.

We are always seeking new ways to innovate our supply chain to be more sustainable and efficient. For example, we announced last year that we have reserved 40 Tesla all-electric Semi trucks to help lower our environmental impact*.

We are constantly looking for ways to increase the recycled material in our packaging, support recovery and re-use of bottles and reduce the amount of material in our packaging through actions such as light-weighting our containers.

Since 2013, we have driven major improvements across our entire logistics footprint resulting in a 12% reduction in emissions.

Another contributor to our carbon footprint is refrigeration. This year, 96% of our cooler purchases met the standards we set for environmentally friendly coolers.

At Budweiser, we believe our global brand can play a role in driving positive change. Just as we are committed to brewing the highest quality beer – a drink that has been bringing people together for thousands of years – we are also 100% committed to creating a brighter, cleaner future that ensures beer can continue to be enjoyed for thousands of years to come.

By 2025 all Budweiser around the world will be brewed with 100% renewable electricity, in line with our parent company AB InBev’s commitment to achieve 100% of purchased electricity from renewables by 2025*. We sell 41 million bottles of Budweiser on average every day, so Budweiser’s commitment will equate to taking 48,000 passenger vehicles off the road every year!

The renewable electricity symbol enables consumers to make more educated choices about the everyday products they buy, thus supporting a brighter future for all

How much of the energy used in your brewing process comes from electricity?

To brew the perfect beer, we need a mixture of energy – both electricity and heat. Nearly one third of our brewing comes from electricity, while the rest comes from heat.

We’ve decided to start our journey with the electricity that goes into brewing the beer itself. While this commitment represents only one part of our supply chain, by 2025 the impact will be equivalent to taking 48,000 passenger vehicles off the road every year*.

*source: epa.gov. Based on Budweiser’s 2016 annual energy footprint in its largest 8 markets, the amount of purchased electricity needed to brew Budweiser is approximately 1,251 million megajoules/year, or 347,583 MWh/year. This equates to a carbon footprint of 226,145 tonnes CO2-equilavent. AB InBev has made a commitment to source all purchased electricity required for brewing from renewable sources by 2025. According to the EPA tool, 347,583 MWh is the equivalent of taking 48,000 passenger vehicles off the road every year.

What is the source of the remaining energy used in brewing not covered by this announcement?

At Budweiser, the quality and taste of our beer is always paramount but we are looking to innovate the supply-chain and production processes towards a sustainable future.

The thermal energy from the brewing process comes from a mixture of energy sources including natural gas, which we are still dependent on. However, we have been increasing our usage of low carbon sources such as biogas and landfill gas.

Why does Budweiser care?

A healthy climate is critical to the ingredients needed to brew beer – water, barley malt, rice, yeast and hops. So, climate change has implications for our company and for the communities where we live and work. We are committed to helping drive change by brewing our beer with renewable electricity, benefitting both the environment and our business.

We have the opportunity to play a leading role in the battle against climate change by purchasing electricity in a more sustainable way.

How are you substantiating your commitment?

Our projects’ electricity generation will be controlled by on-line metering using the latest technologies. Not only will this information feed our energy teams’ controls, but it will also be validated by grid regulators such as Ercot in Texas, US.

By choosing Budweiser or any other product with the renewable electricity symbol, consumers can support a brighter future for all.

Please visit the “GET INVOLVED” section to learn how you can take further action to support renewable electricity.

This is just the beginning – we are 100% committed to creating a brighter future for generations to come and as the symbol rolls out across different markets we will create market specific campaigns for consumers.

Can other companies or brands use the symbol?

Yes! We want to help build and be a part of a movement and encourage other brands, products and services to communicate their own path towards renewably powered electricity.

The renewable electricity symbol is a celebration of renewable electricity rather than a prescriptive certification, so other companies must have their own means of verifying their renewable electricity usage and take responsibility for their own claims. We are working with Accenture who are providing a scalable model that we believe can be adopted by other brands.

We developed the symbol with the intention of making it freely available to other companies. In making it available, we will not provide certification or substantiation of other companies’ renewable electricity claims. The use of this symbol by other companies in the future should not be construed to mean that we are responsible for or endorsing any such product or company claim.

How exactly will you achieve 100% renewable electricity in your markets?

The primary sources of renewable electricity will be wind and solar energy. Our sources will vary from market to market based on local capacity, skills, infrastructure maturity and technical feasibility.

We have turbines and solar panels at some of our factory sites, but the majority of our renewable electricity will come from off-site generation.

The electricity required to brew Budweiser is significant due to its time-honored process, which means that we cannot supply it from on-site brewery sources alone*. In the U.S. The Budweiser Wind Farm at Thunder Ranch in Oklahoma (powered by Enel Green Power) is 50,000 acres generating the equivalent electricity to power 50,000 U.S. households*.

We are always seeking new ways to innovate our supply chain to be more sustainable and efficient. For example, we announced last year that we have reserved 40 Tesla all-electric Semi trucks to help lower our environmental impact*.

We are constantly looking for ways to increase the recycled material in our packaging, support recovery and re-use of bottles and reduce the amount of material in our packaging through actions such as light-weighting our containers.

Since 2013, we have driven major improvements across our entire logistics footprint resulting in a 12% reduction in emissions.

Another contributor to our carbon footprint is refrigeration. This year, 96% of our cooler purchases met the standards we set for environmentally friendly coolers.