Compression molding is one of the oldest methods for creating rubber parts. It was developed very early in the history of the rubber manufacturing industry from techniques used in baking. It is a very efficient process for creating large, flat or slightly curved rubber or rubber parts, and it's cheaper and creates less waste than either injection or intrusion molding. Read More...

Online marketing and advertising is a strategy every business owner should be using to improve the bottom line and generate more business. Below are three key metrics to use for gauging your online marketing and advertising efforts and effect.

Cost Per Lead (CPL) is the cost of bringing a lead to your business. Leads can come from a variety of generation methods, including: opting-in to your email list on your website, calling your office, filling out your online form, purchasing a product, et cetera. Generating these leads cost you something. For example, the cost of maintaining your website, the cost of getting your phone number in front of the customer, the cost of your online marketing and so on. Measuring your cost per lead is very important. Read More...

When reviewing ecommerce software, make sure the system you choose provides not only ecommerce, but the ability to manage your website, a customer database, website analytics and reporting, and an easy to use interface.

It's also important to read the documentation... you might be stuck installing multiple plug-ins and writing code! Not fun.

If you don't want to write code or waste time and money on fiddly codes or add-on modules for your site, then Bullsprig's system is perfect for you. Our integrated website system gives you fully functional ecommerce capabilities, straight out of the box.

A couple of weeks ago we launched a redesigned website for Project Point Spread. The site is a football pick' em site... essentially, you can log-in to the site and make your football picks every week (NFL and College). The really powerful part about the site is the "prediction engine", which allows users access to documented expert picks for every College Gameday and NFL Sunday. Read More...

Google AdWords is an incredible marketing product for businesses. I think it's such an important tool for any business or individual with a product or service they are trying to sell.

One of our clients built his entire business from Google AdWords and pay-per-click advertising. He did not spend money in any other marketing channels. Only pay-per-click. His business grew like crazy, and was very profitable.

Ultimately, AdWords is so powerful because you are targeting your customers specifically. Your ads are being served according to their search terms. This is not "shotgun" advertising. This is pin-point, right-on-the-money advertising, that every serious business should be using. Read More...