The runaway success of the online Nintendo Switch game Animal Crossing also speaks to the appeal of unfamiliar virtual spaces. In Animal Crossing, players can interact with other online players rather than just the characters created by the game, and players who are friends in the physical world can link up in the game and host one another virtually on their “islands.” Crucially, in spaces like this, the norms and communication patterns of face-to-face interaction don’t exist. “We’re not necessarily expecting [a setting like Animal Crossing] to be the real world, and maybe that’s partly why it works,” Ellison said. She added that she wouldn’t be surprised if virtual-reality experiences also become more popular for much the same reason: They can offer people the ability to roam around and interact in unstructured ways, but with just enough novelty to avoid unfavorable comparisons with face-to-face interactions.

The most appealing multiplayer experiences I’ve had have been those that skirt normal real-life situations for something novel or limited.

Animal Crossing‘s success stems from its low barrier to entry, simple obstacles, and limitless opportunity. Quite simply, it’s a sandbox. The hook is personalizing and collecting; both of which, by their very nature, are greatly enhanced by social interaction. And for a digital world, there’s no easier social interaction than digital socialization — i.e. social networks.

Social networks are asynchronous; not every post requires the attention of all, nor are posts layered on top of one another vying for attention; and they don’t require speaking, listening, or being bound to a location. Social networks are as individual as they are communal. For a game that’s being experienced in real-time in both hemispheres in every time zone, there’s an endless amount of creativity, exploration, and fun to be shared wherever and whenever you are.

Other novel multiplayer experiences I’ve had include puzzle solving The Witness and chirping in Journey.

The struggling video game retail chain GameStop told all of its stores this afternoon to stay open even in the event of state or city lockdowns to protect against the covid-19 pandemic, emphasizing that it is “essential retail” alongside groceries and pharmacies and should therefore be exempt from enforced closures.

“Due to the products we carry that enable and enhance our customers’ experience in working from home, we believe GameStop is classified as essential retail and therefore is able to remain open during this time,” the retailer said in a memo to staff this afternoon, obtained by Kotaku.

“We have received reports of local authorities visiting stores in an attempt to enforce closure despite our classification. Store Managers are approved to provide the document linked below to law enforcement as needed.”

…

Meanwhile, GameStop employees all across the United States have feared for their safety in the wake of the company’s misguided responses to the covid-19 crisis. “Been with company almost a decade,” one told Kotaku this afternoon. “This is indefensible.”

While GameStop is best known as a provider of gaming and home entertainment systems, we also offer a wide array of products and devices that are important to facilitate remote work, distance learning, and virtual connectivity. As millions of Americans face unprecedented challenges adapting to virtual learning, working and interaction, there is significant need for technology solutions and we are one of many providers of these products that are remaining open at this time. Schools, businesses and families are now suddenly dependent on being able to connect through technology. While there are many businesses and organizations far more critical than ours, we believe we can have a positive impact during this very challenging time. The health and safety of our employees and customers is of utmost importance and we have and will continue to take extensive precautions consistent with CDC guidelines. We are complying with all state, county, city and local ordinances and we will continue to adjust to any future developments.

What’s perhaps the most despicable part of this is the “technology” angle. I’d wager a bet having your computer or smartphone repaired ASAP is a bit more critical in a time where we are “suddenly dependent on being able to connect through technology,” yet the largest retailers/repair centers in the world have shut their doors in the name of public safety.

The NBA and NHL seasons, which were suspended last week due to the novel coronavirus outbreak, will resume — in video game form — in the coming days. Monumental Sports Network and NBC Sports Washington on Friday announced that they will broadcast hour-long simulations of the Wizards’ and Capitals’ previously scheduled regular season games using NBA 2K20 and NHL 20, respectively.

I don’t see this as something that will be successful. Just a bit of fun during a growing and tumultuous problem for sports franchises, players, and employees, as well as broadcasters, advertisers, and bookies.

What may have been a success would have been a virtual March Madness tournament.

On March 12, as soon as the NCAA canceled March Madness due to COVID-19, I became eager to tweet that exact idea. Upon researching, to my surprise, there hasn’t been an EA Sports NCAA Basketball game since 2010. Tweet canceled.

An “I called it” would have been in order had I blogged or tweeted this idea. My wife is my only alibi. Alas, I’ve been neglecting Zero Counts. Lesson learned.