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Saturday, June 30, 2007

Lata , Pai & T-Series come together

Lata Mangeshkar, Pai and T-Series released their first-ever album together, Saadgi, on June 21, World Music Day, at a suburban club. The songs have been composed by Mayuresh Pai and written by multiple lyricists.Eminent ghazal legend Jagjit Singh formally released the album and among those present were composer Mayuresh Pai, Chetan Dhawan from Swaranjali, Lalit Adani, chairman and Prabir Chatterjee, managing director of Adora, Madhusudhan, Head-Music, Radio City, Bhushan Kumar,chairman and managing director, T-Series and Divya Khosla Kumar. Javed Akhtar, one of the lyricists, arrived late.While Chitra Singh made an extremely rare public appearance, the other guests spotted were Usha and Meena Mangeshkar, Suresh Wadkar, music directors Anand-Milind and Shaarangdeo and model Khalid Siddique who features in the video of the lead track, ‘Mujhe khabar thi’. RJ Archana (who also appears in a cameo in the video) was the host.The album’s title Saadgi has been derived from Lata Mangeshkar’s conviction that it is the simple things in life that touch our hearts. Said Lata, “There is no reason why the album happened, but it just did so. Nothing was pre-planned. Everything just fell into place. The lyrics appealed to me and I could identify with them.”The singer has always been fond of jewellery designing and has crafted beautiful intricate diamond jewellery designs, creating the brand Swaranjali, which has produced the album. T-Series chief Bhushan Kumar said, “As the premiere music company, we would have been incomplete if we hadn’t been able to contribute to Lataji’s album. We consider this association an honour and want to be an integral part of Saadgi.”Radio City and Bright Publicity are the other media partners. A contest is also being held to promote the album.