An improving economic situation has seen a good overall growth for the beverage industry. Unemployment has also decreased but youth unemployment was the only change in this quarter, with a decline. Soft drinks consumption has slowed down as the weather was colder than usual. The price of alcohol fell, whereas the rest of the industry saw an increase in prices.

Key Findings

The Latvian milk price has decreased due to the Russian embargo on EU products

PL soft drinks have underperformed compared to the rest of the market

The ability to spend more money has led people to buy higher priced brands

Proposed changes in law could see energy drink consumption by minors banned