Two old pirates are sitting at a bar. One asks the other: Pirate 1 “where did ye get that peg leg?” Pirate 2 “I was ransacking a British naval ship and the captain swung his sword and cut off my leg.” Pirate 1 ” AYE, and where did ye get...

In my early twenties, I managed a globo-gym. In that role, I got to know quite a few people who came in on the regular. When someone I looked up to had a birthday (because the computer told us their birthday) It was my ritual to ask them for 1 lesson to give me from...

An increasingly popular way to pursue personal growth is to “start with why”, a phrase made popular by the Simon Sinek book. But, have you really given “start with what” a fair chance? “What” is powerful. It’s a vision....

Consider the following graph. We’ll call it Graph #1 It represents anything we want more of: Health Wealth Friends Puppies We could all agree that we are at a good point. Health and Puppies are at an all-time high. Now, Consider Graph #2 It represents the same...

Heinz has an enormous market share in the ketchup market, especially in Pittsburgh, where my family is from. There are other kinds of ketchup out there, but when we compare them, we don’t compare them with each other. We compare them with the gold standard. We...