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Another great article about Lauren making social media waves in the online space. Her goal is to take the offline socializing at the Beverly Wilshire Hotel…ONLINE. So far, she’s going a stellar job with her innovative #FriFotos, in which the hotel’s Twitter followers will receive a link to a historical photo of the hotel or #virtualvino, during the hotel’s Summer Sommelier Series.

Today Facebook announced their #somethingawesome news. Do you think they waited to announce this nearly right after Google’s launch of Google+? Perhaps steal Google’s thunder? Maybe it worked, maybe it didn’t.

The update is centered around Facebook Groups, and live video chat made possible with an integration with Skype.

Update 1: Launch of Group Chat.
This is pretty much AIM but on Facebook. You’ll now be able to chat with multiple people at once.

Update 2: New Chat Design.
Similar to how EdgeRank works (more interaction = more visible at the top), people will be able to see their friends on the side-bar whom they chat with the most. This will make it easy for people to find their friends and begin chatting, rather than spending the time sorting through their 200+ friends.

Update 3: Video Chat
This is pretty big. Thanks to an integration with Skype you can now video chat with your friends directly on Facebook. Long-gone are the days of downloading Skype and launching on the desktop to talk with friends and/or clients over-seas. The fact that we can stay within Facebook – where we spend the most time – and live chat simultaneously is making the world a smaller place.

What are your thoughts on the #somethingawesome news from Facebook? How do you plan to use it for your personal activity, personal brand or business?

Check this out, #EggsnHashtags peeps. Our very own Lauren was interviewed by TweetReach! If you’re using hashtags for your campaigns and measuring reach, then you’re most likely familiar with the tool. We’re huge fans of it here.

Lauren is the first social media employee at the Four Seasons Hotels and Resorts. She’s pretty much at the helm of their social media and it’s growth. Go Lauren!

The day has arrived everyone! We just released the information for our first brunch, which is on August 21 at The Blvd Restaurant in Beverly Hills.

We invite you to the first #EggsnHashtags brunch for Los Angeles social media professionals. This is a great opportunity to network with other LA-based social media wizards, share ideas, brain storm, shoot the breeze or simply vent about your boss who doesn’t “get” social media.