Coretium

Your business should have good brand awareness so that you know how people perceive your product and business.

Make people aware of your brand by increasing activity on social media, getting involved in online property forums. Think of as many ways as you can to attract new customers.

As mentioned earlier, it is important to increase activity on social media. This could vary from tweeting out promotional tweets on Twitter, sharing relevant property news on Facebook and updating your LinkedIn of any changes.

SEO which stands for Search Engine Optimisation are strategies you have to consider if you want to have an online presence and a higher search ranking.

In order to get a higher ranking, you should optimise your business website to make it easier for search engines to understand the type of content you want to put across. This will make the search relevant and reliable to users who want your type of product/services.

If you have not featured SEO in your business then people won’t be able to find your services. You could buy advertisements online but it’s not as effective as search engine optimising.

An easy way to get started with SEO is to create a sitemap which you will then submit to search engines such as Google & Bing. It may cost some money if you work with a professional but it will definitely be beneficial for your business in the long run.

You can also merge PPC with SEO!

PPC would be good to merge with SEO as most businesses are online now. Through paid search you can find out what keywords can be used when it comes to improving search results, you can filter your campaign targets based on location and demographics. By using PPC you can get an insight on where you are going wrong with your keywords.

You main target is to apply keywords that relate to your target audience and keywords and to discover terms that your target audience are using to find products/services like yours.

Another way you can increase search is by bidding on keywords with the highest ranking. By doing this you can increase your traffic depending on how much your competitor is spending on that keyword.

Make your campaign organic!

For instance, you can offset bids with lower search terms by finding keywords with the lowest PPC. By utilising this, you can see wasted spend and discover new terms like mentioned earlier. Google Trends is a great tool for this.

Thanks for reading, feel free to check out our other digital marketing articles!

Every day new people are joining the WordPress community by creating their first WordPress powered websites.

Easy to use

You don’t have to be some successful blogger to use WordPress, to be honest you don’t even have to be human to use it! WordPress is very straight forward to use. Once you create an account you’ll quickly adapt to features such as themes and scheduling. Additionally, if you’re ready to customise your website further you can move your starter website to a web hosting account. You can even pay a small fee to host your domain name on there.

Stuck on a theme? No worries WordPress can help you out!

On WordPress, there are thousands of themes available for you to use. There is any theme for any sort of business and any theme for any type of blog. You can customise a theme suited to your business type and even experiment with it all! You don’t need to be a web designer to use WordPress.

It’s Free

See what I did there? It is free of charge, the themes, the layout; the entire use of WordPress is free so you don’t have to worry about any hidden charges or expenses. What’s better than a free service?

WordPress is your friend

WordPress is user friendly, search engine friendly, mobile friendly, all of the above. It is the safest website to use when it comes to scheduling and any type of business feature. In addition, this service hosts multimedia. For anyone who wants to bring a cause forward it is important to include different types of media within their content. The good thing with WordPress is that you can include photos, videos and articles. In fact, we at Coretium Media are using WordPress to produce this post right now! Feel free to check out our other WordPress posts.

Schedule, schedule, schedule

Like mentioned earlier, WordPress is a good service to use if you want to schedule blog posts. Other than blogging it is used for websites and campaign efforts. When customising a website you can have more than one user doing this. Multi-user capability is the term for this.

Bigger Community

Through using WordPress you will receive more engagement, build a higher community through posts and gain positive leads. You may even create business forums and communicate with people that way.

Final Thoughts

If you want you broader content and the opportunity to express further then WordPress is the right service for you. It is easy and quick to use, it is the best service to combine with in my opinion.

Believe or not, referring back to your budget when planning will help you discover new strategies as well as making smart decisions when it comes to creating a manifesto. This way you can see what campaign works and what doesn’t. Get it?

2.Always think about your USP

It is important to have your unique selling point in mind if you want to create a structured marketing plan that will be suited for your business. Once the campaign is complete you can list all the benefits and use the results for future campaigns.

3. Picking Marketing Methods

Evaluate and pick marketing methods to boost business growth, contribute to further efforts and record success. Ideally you should be focusing on all marketing strategies, whether that be social media marketing, email marketing, paid search etc. Employing these methods will enable you to understand what is most important to achieve your targets and generate leads.

4. Be patient

No matter how hectic things are, it is imperative to stay patient. Strategies take time to work but while this process is happening you can experiment to see which method is right for you. Be patient to achieve the best results and focus on providing the best product/service for your targeted users.

5. Involve past achievements

People always want to see what businesses have done in the past. Some call it being nosy and others call it looking at past projects to see what’s in store for future projects. Give users an insight on what you’ve done before so they can see what you can offer them. They can see your different tactics when it comes to campaigning and how you can benefit them.

You could be remembered through creating videos, in your videos you should share the kind of products/services you provide and how they benefit customers. Always show people why they should choose you!

Did you know that YouTube is localised in 73 countries and across 61 languages?

The right audience will definitely be reached!

The best way to reach customers on YouTube is by adding tags onto your videos, make sure all tags are related to your services and add some fun keywords in there such as “entertainment”.

Metaphorically, the more videos the more engagement as viewers will look at how active you are, what kind of videos you do and your subscriptions.

You should add your video onto your landing page. Doing this will increase leads and increase views on your content. Get your videos published across the data network and see what happens from there!

Measuring your success is the key to success

It is important to check your AdWords account. By checking your account I mean tracking your views, costs made and your daily budgets. You can also visit the analytics tab on your YouTube account to learn more about your viewers.

E.g. you can tell which videos your customers are watching and how long they are watching them for.

More views on social media accounts

Believe it or not, advertising on YouTube can boost views on your businesses social media sites! When editing a video you can include links to accounts such as Facebook and Twitter to show viewers different ways to reach you. These links will be shown on the video description and you can reach engagement on those accounts as well as your YouTube and Google+.

Add a personal touch

YouTube videos with a personal touch increase conversions. Add a bit of humour into your videos as having an online personality is a good way to sell yourself.

People buy from those they trust. This trust is built by you relating to them personally. As mentioned earlier, you should show people why they should care about your products/services.

A service that is used within YouTube is TrueView Ads. This gives viewers control over which advertisers messages they want to see and when. Viewers can interact with each format in different ways. In-stream Ads are important to use when you want your advert to appear before, during or after videos.

Primarily, you pay when a viewer watches 30 seconds of your video or the duration if it’s less time or engages in other video interaction. The interactions are things such as CTA, cards and companion banners.

Another part of TrueView is In-Display Ads. This is used when people are searching on YouTube and across the web. With in-display ads your ads can appear next to YouTube videos, YouTube search results and video plays on YouTube channels. They can also be displayed on watch pages and video publisher sites across the data network. You will be charged each a viewer clicks on your advert and begins watching the chosen video.

The reality of it all

In reality, YouTube is the most popular video publishing application. Everyone goes on YouTube, everyone finds a video they like and show others so it’s good to use YouTube if you want your business to go far.