These new feed specifications improve search results and relevance, which lead to more quality pay-per-click traffic from Amazon, one of the world's online retail giants. For instance, if you sell gourmet food, you can now populate the 'Flavor,' field. You can also add bullet points, keywords, colors, sizes, age and a host of other attributes that help market your products to your target shopper.

How Can I optimize my Feeds for Amazon Product Ads?

If you're GoDataFeed Merchant, you can simply add your desired fields to your source file and map your fields according to Amazon Product Ads' new changes-- just remember *not to* change existing field names. If you have a supported ecommerce platform/shopping cart, like AmeriCommerce, 3DCart, Yahoo Store, ShopSite, Volusion; then, you can add custom fields to your platforms and GoDataFeed will automatically import them. Then proceed to map those fields on Amazon Product Ads Feed (on GoDataFeed) and submit your optimized feed.

High Quality Images Lead to More Clicks & Sales

On a related note, a recent Amazon test shows that adding quality images to your feeds increases page views by up to 60 percent and orders by up to 25 percent-- underscoring the importance of providing shopping engines, and your clients, with quality images that show detail and inspire trust.