The Ride Share Guy – Harry Campbell

Stick Like Glue Radio #193 On this special episode of Stick Like Glue Radio, I interview entrepreneur and the founder of The Ride Share Blog and Podcast, Harry Campbell. Harry has quickly established himself as one of the top rideshare industry experts in the fast growing ride share industry. Don’t miss this powerful show!

On this special episode of Stick Like Glue Radio, I interview entrepreneur and the founder of The Ride Share Blog and Podcast, Harry Campbell. Harry has quickly established himself as one of the top rideshare industry experts in the fast-growing ride share industry. Don’t miss this powerful show!

Main Questions Asked:

Are you trying to be the hub for the rideshare industry?

Are there collective groups for on-demand drivers?

How else are you marketing yourself?

Was it a hard leap to go from corporate business to hiring a staff of virtual assistants?

What is on the horizon for your business?

What is your prediction on the industry?

Key Lessons Learned:

Ride Share Contractors

There are 400K Uber drivers, and the company is valued at $62.5B.

Lyft is a $4-5B company and is mentioned as a competitor to Uber, but runs a distant second when you look at the metrics of revenue and rides.

The drivers are 1099 contractors and are micro-entrepreneur owners.

The potential for the market is only at the beginning.

People think of Uber as a ride, but the company has introduced significant technological solutions that allow for efficiency.

If the cost of Uber is less than the cost of owning a car, there will be even more changes in the ride sharing economy.

Blogging as a Business

Harry aimed for 100K page views per month so he could make a full-time living out of the blog.

He now gets 500K page views per month.

There is a team of seven people who work part-time and a full-time sponsorship person for advertising and partnerships.

The blog has four articles and two YouTube videos per week, in addition to one podcast every two weeks.

Building an Audience

First create good content and build trust. This should take up 90% of your time in the first year.

A lot of Harry’s ad deals didn’t start coming in until a year into the blog.

Harry started finding communities that were already in existence and started interacting one-on-one in Facebook and Reddit.

One-on-one connections aren’t scalable forever, but really help get off the ground in the beginning when you have nothing to lose.

The Podcast & YouTube

Rideshare drivers are a captive audience and suited to listening to podcasts.

Harry started YouTube about a year after starting the blog and podcast.

Hiring Virtual Assistants

Harry started by hiring writers to create three articles per week, and sourced the people from his audience.

Future

The goal is to maintain the voice of the blog and business, and scale up in order to reach more people.

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