10 Great Promotional Candy Gifts For Trade Shows

Updated on March 10, 2014

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Getting Started

So you’re manning the trade show booth this year? You need to give away something good in order to entice people in to see your booth and talk to your people. And it can’t be pencils or tape measures like everyone else will do.

The more traffic you get, the more business you bring in. And nothing brings people in like candy for your business gifts.

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Candy Bars

Everyone thinks of the candy bar first when they think of candy for a show. And it’s for a good reason. These business chocolate bars are the perfect shape to wrap with your own promotional wrapper.

Order them online and you don’t have to do any of the work. Have your logo or message printed on them.

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Fresh Cookies

You can go for a high end name like Mrs. Fields or you can have chocolate chip logo cookies at the booth. If you can bring in a small toaster oven and make them there, no one will be able to resist the wafting scent in the air. You’ll have more traffic at your booth than you know what to do with.

Who Can Resist Yummy Treats?

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Chewing Gum

Gum is just fun and you can so many different ways with it. Offer fruity flavors that make adults feel like kids again. You can also get these printed with your logo if you order online. Don't settle for ordinary when it comes to talking up your company!

Would you enjoy gum as a trade show treat?

Shaped Chocolate

Think outside the bar and have candy made in the shape of something that relates to your industry. Do you make screws for industry? Have chocolate screws made. In the animal field? Go for different shapes of animals or pets. These are so fun and who doesn't love chocolate? Your booth visitors will definitely enjoy these wonderful business logo food gifts.

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Novelty Candy

Think retro and then go with it. Bring back some of the old favorites like Mary Janes, Pop Rocks, Lemonheads, Razzles, Chiclets, or other fun classics. Have a whole classic candy display going, people will visit out of curiosity and stay for everything else you have going on there.

Stand Out From The Crowd

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Shiny Candy

Think gold coins or other shiny wrapped chocolates. You’ll catch their eyes with the shiny glint. Make it something worth talking about to lure in conversation from passerby's. You can find these online, just do a search for gold or silver candy and sort through options that apply to your business.

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M&Ms

These can be personalized with your brand name online. And, you can now have a photo or logo and words printed on. Leave enough time and be prepared to pay a little extra for these. They come looking fabulous but they don’t come cheap.

You'll also need to make sure you store them in a cool place so they don't melt!

What do you think about custom M&M's?

Creative Candy Idea

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Lollipops

Who doesn’t love a giant multicolor swirled lollipop? Go big and you’ll grab every eye. Customize these with a design or your company colors to drive home your message. These are going to be a hit, and people will ask others where they got theirs!

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Mints

Sometimes when you’re talking with clients, you might want to pop a mint. Offer your guests individually wrapped mints, or wrap your mints in little favor boxes to avoid the spread of germs from those unwrapped bulk after-dinner type. These will go even better in the afternoon after all the attendees have had lunch!

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Gummies

Gummies bring out the kid in everyone. Have individual gummies on hand in wrappers or have giant gummie bears lining your booth and raffle them off. You can collect business cards in a fish bowl and call the winners after the show, or during the show. The choice is yours!

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Comments 6 comments

jtrader 2 years ago

I would stop by for information but as you pointed out, food is always a good draw.

janices7 3 years ago

Great ideas - I'd definitely rather get a little treat than another cheap pen!

Eiddwen 3 years ago from Wales

Interesting and a great share. Useful to many and I vote up.

Eddy.

randomcreative 3 years ago from Milwaukee, Wisconsin

Thanks for the great round up of ideas! These suggestions are applicable to so many different types of trade shows, conferences, and other corporate events.

jkvkdailey4 3 years ago from Minnesota

I attended a trade show about a month ago, and the booths with the most traffic were those giving away something edible!

Nicole S 3 years ago from Minnesota

I would've never thought of giving out custom candy at a trade show but it's a great idea. So many times those cheap trinkets just break anyway. Either that or they get lost. With edible items, it's more practical. As long as you give them a specific way to remember your name with it.