You’ve probably seen this commercial by now, where everything the guy touches turns to Skittles—more of a curse than a blessing, particularly since the guy also seems pretty forgetful. Boards calls it a “tragic soliloquy of Skittlesean proportions.” The spot vaguely echoes this ad for Labatt’s Blue, where a guy breaks everything he touches, but the comic timing and the sight gags set the Skittles ad well apart. By TBWA\Chiat\Day.

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You’ve probably seen this commercial by now, where everything the guy touches turns to Skittles—more of a curse than a blessing, particularly since the guy also seems pretty forgetful. Boards calls it a “tragic soliloquy of Skittlesean proportions.” The spot vaguely echoes this ad for Labatt’s Blue, where a guy breaks everything he touches, but the comic timing and the sight gags set the Skittles ad well apart. By TBWA\Chiat\Day.