New channel offerings make best use of Avid infrastructure for workflow and cost efficiencies

BURBANK, Calif. –September 12, 2009 – AmberFin today announced the launch of Avid Connect and Camera Connect as part of a new partner offering, available through the AmberFin channel partner program. The packages make better use of the Avid infrastructure and further simplify the AmberFin iCR product proposition. This in turn enables reliable ingest for high quality content creation, as well as ingest in a live environment.

AmberFin Avid Connect makes best use of the Avid infrastructure by incorporating AmberFin iCR's unique ingest solution. The award winning iCR software provides best-in-class ingest direct to Avid storage without tying up an edit station. It enables the creation of cost effective workflows, with batch ingest and automation to create MXF wrapped DNxHD and MPEG2 directly into your Avid environments. When working with Interplay, Avid Connect even creates the assets directly into Avid bins via the Interplay interface.

Camera Connect maximizes the use of the Avid infrastructure in a live environment, using AmberFin iCR for proven live ingest reliability whilst allowing the creation of files directly into Avid storage even when editing is still taking place. AmberFin iCRs are locked to the station timecode, while live feeds are ingested directly into the shared storage. Editors can continue to work on the program while it is live to minimize wasted editing time.

Package product details:

Avid Connect

This packaged version of AmberFin's award winning iCR software runs on a standard PC with a Matrox X.mio2 card. It supports both SD and HD and enables:

• Direct Ingest to Avid compatible storage such as ISIS, Unity and EditShare

• Removes the need for conversion to Avid through ingest into native SD and HD Avid file formats

• Make your media available to all with automatic check-in to Avid Interplay

• Faster programme deliverables with support for Edit while Ingest

• Batch tape ingest, VDCP controlled, live ingest and time of day ingest are all catered for

Camera Connect

A live production ingest solution for Avid workflows. Ideal for studio, sports and outside broadcast production and enables:

• The capture of live studio and location camera feeds direct to Avid

• Content to be packaged as it happens with support for edit while ingesting is in progress

• Direct ingest to Avid compatible storage such as ISIS, Unity and EditShare

• Removes the need for conversion to Avid through ingest into native SD and HD Avid file formats

• Make your media available to all with automatic check in to Avid Interplay

• Dramatic reduction in cost compared to a tape based solution

“AmberFin understands the importance of interoperability within the broadcast industry,” said Jeremy Deaner, CEO of AmberFin. “We are committed to creating software solutions that streamline the media workflow and enable broadcasters and content owners to achieve business efficiencies as well as cost savings.”

Avid Connect and Camera Connect are available through AmberFin’s channel partner program.

About AmberFin

AmberFin enables content owners to maximize the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitizes and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world’s most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitization and repurposing of their content.

AmberFin is privately held by Advent Venture Partners and headquartered in Basingstoke, UK. More information is available at: http://www.amberfin.com

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