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Facebook’s announcement it’s testing the buy “call-to action’ button that allows users to purchase products directly on its site may well give retailers another weapon against their big online nemesis: Amazon.

After Abercrombie & Fitch’s CEO Mike Jeffries’ controversial remarks regarding the kind of customers it wants in its stores in a 2006 Salon article recently resurfaced and ignited a firestorm of backlash against it – from calls of boycotts to calls of buying the brand’s clothes for the homeless–, Jeffries this week apologized on the company’s Facebook page. So far that doesn’t look to appease incensed sentiment out there and looks to have sparked more debate.

Without any press release except a post on its online magazine abullseyeview, Target Corp.
/quotes/zigman/253872/quotes/nls/tgtTGT on Wednesday quietly unveiled a beta test for what it described as a “first of its kind” attempt at boosting sales and driving traffic to stores.

About Behind the Storefront

Behind the Storefront is a blog about all things retail. It’s aimed at investors, shoppers and anyone else with a passion for learning about what drives consumer behavior. Hosted by Andria Cheng, Behind the Storefront will cover the business, brands and shopping behavior that’s behind some of the biggest companies, and largest employers, in the world. You can reach Andria at Acheng@marketwatch.com.