One of the things that Microsoft is trying this year is pushing its own video programming, according to Paul Davidson, lead video and original content producer for Zune.

Video is an important part of the Zune experience, and by
working with cutting-edge partners like MEAN we are expanding our
offering to give our customers original programming they can't get
anywhere else. We will also look to expand distribution across other
Microsoft platforms to make the series available to an even larger
audience.

What exactly "the series" refers to isn't completely clear, beyond the fact that it will be developed with MEAN Magazine, will be called "Cinemash," will be a digital-only series, will be ad supported, and "will take a comedic approach to reinventing classic scenes from popular movies." The first episode will be available exclusively at Zune Marketplace for free download this spring. Microsoft plans to work with actors, directors, and producers to give Zune additional pilots of various genres over the next year.