The 2016 SEMA Show in Las Vegas has come to an end, and attendees are making their way back home armed with a wealth of new information on the specialty equipment manufacturing industry. It’s been an exciting week with reports of the AMSOIL booth welcoming steady traffic and generating a buzz that will resonate long after everyone is home.

One exciting takeaway from the 2016 show is the SEMA Global Media Award win for AMSOIL Synthetic Dirt Bike Transmission Fluid. The SEMA Global Media Award recognizes international product appeal and potential, with winners being selected by a prestigious group of international journalists. Out of 3,000 entries, AMSOIL Synthetic Dirt Bike Transmission Fluid was chosen by Honduran journalist Juan Carlos Cueller of Sobre Ruedas Magazine (translated to On Wheels). Now in its 13th year, the SEMA Global Media Awards aim to cast the industry’s strong impact beyond our country and into the world with great success.

AMSOIL Synthetic Dirt Bike Transmission Fluid was launched in February 2016 and is specially formulated to provide consistent clutch feel and outstanding gear protection. Dirt bike racers and weekend trail riders alike benefit from the reduced time and money spent on maintenance, along with the protection and performance AMSOIL provides. We are honored to be selected by Mr. Cueller as the most stand-out product at SEMA and look forward to our story being told in his corner of the world.

AMSOIL Synthetic Dirt Bike Transmission Fluid was selected for the Global Media Award out of nearly 3,000 product entries that were submitted into the SEMA New Product Showcase. While SEMA doesn’t publish a full list of the New Product Showcase entries, there were indeed other lubricant offerings that were up for consideration. Out of all entries, AMSOIL Synthetic Dirt Bike Transmission Fluid was selected as the one that stood out most to International journalist Juan Carlos Cueller.