Saturday, September 22, 2012

A radio station home page that overwhelms

The number one rule of retail is to make sure you guide the customer through the store so they'll find what they're looking for. The same rule applies with web site design. I stumbled upon this site recently and felt obliged to feature it. It's everything wrong about a commercial website. The page pops up on your screen and you feel like you've been dropped out of the sky and had a bucket of ice cold water sprayed at your face with a high pressure hose.

I realize a radio station is the gateway to so much information and is a promotion hub, but what's the most important focus on the page?

The only thing missing is the Walmart greeter. At least he might be able to tell you where to look first.

With over 30 years experience, Tim McLarty currently works out of Toronto Canada as a writer, producer and media strategist producing advertising and entertainment content.