Web optimization will never be the same!

Keyword research and testing tactics

Speakers Tor Crockatt, Ulf Sjöstöm and Thomas Svensson. They talked about the importancy of competitive intelligence and monitoring competitors. Question from the audience was about gaming keyword research and which tools to use, the answers where not so direct but that the competitors where doing everything that you should be doing so learn from them and try to do it better. But what are the tools to use and where do you find them? Keyword analysis, do Google and Yahoo give a way data? Is WordTracker the tool to use or is it a mix of tools? Then there is also brainstorming!