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Special Issue on Marketing and Consumption History in Ireland

Publication Date:

2013-06-30 (Archive)

Date Submitted:

2013-02-22

Announcement ID:

201667

The Journal of Historical Research in Marketing (JHRM) invites submissions for a special issue focused on the history of marketing and consumption in an Irish context. Covering the period from the early modern to modern periods, several overarching themes are planned including the history of consumption, the development of consumer identities – the role of gender, age, politics, the history of marketing in Ireland, the marketing of Ireland in an international historical context,historical influences of international marketing and advertising strategies on the Irish advertising industry, the role of advertising in Irish commerce, the evolution of the advertising industry in Ireland and the role of the media. For this special issue of JHRM specific topics might include but are not limited to historical perspectives on Ireland in a single country case-study or comparative approach:

•Advertising
•Americanization
•Consumer identities and typologies
•Empire
•‘‘Irishness’’ as a marketing tool
•Marketing
•Media
•Modernisation
•Retailing
•Shopping
•State marketing bodies
•Tourism.
The submission deadline for this special issue is June 30, 2013 with an expected publication date of February 2014. If you are unsure of the suitability of your topic or have questions regarding a submission, please contact the special issue Guest Editor:

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