First, it was an engaging, but triumphant, story about learning to ski

Second, it was a testimonial of the power of ski school

Third, it created a couple dozen new skiers / snowboarders for life

The project was called “Trails to Rails”, a system that taught total newbies how to snowboard with the end goal being a rail jam and the end of the program.

After a great, successful first round, they recent came back for another go with an extra focus on telling the story.

I said it before and I’ll say it again, I really like this concept. I recently expressed concerns about the high-level of ski porn used to attract to new riders. To use my words from that post, “Trails to Rails” tackles part of that concern by making beginner skiing sexy.

Many skiers and boarders are self taught, yet these videos show the clear benefits of taking lessons.

With all the video content resorts produce, I think this is an incredibly smart way to allocate those resources and an extremely effective story to tell. Once again, well done Liberty Snowflex.