Together with Rediffusion and Thames' This Week (1956-68; 1968-92), Granada's
World in Action was the flagship of ITV current affairs journalism for almost
four decades. World in Action was the more innovative, populist and campaigning
of the two, delivering quality journalism with popular appeal, and finding
striking visual metaphors to illustrate its points, such as the long lines of
coffins emerging from houses onto a street to represent deaths from bronchitis
in 'The English Disease' (tx. 9/2/1965). Originating in the 1960s, it frequently
covered issues concerning the young, such as the 1968 demonstrations against the
Vietnam War in Grosvenor Square (tx. 18/3/1968), or an interview with Mick Jagger (tx.
31/7/1967) after his drugs trial. New lightweight film technology allowed a much
faster turnaround of material and brought immediacy. The series also dispensed
with presenters and placed its emphasis on thorough research.

In its early years, many reports considered the United States and the war in
Vietnam, culminating in Jon Pilger's memorable 'The Quiet Mutiny' (tx.
28/9/1970), about the disaffection of US troops. In the 1970s, Northern Ireland
became a particular focus, and its most celebrated investigation eventually
proved the innocence and secured the release of the Birmingham Six, wrongly
convicted of the 1972 Birmingham pub bombings. Another pioneering aspect of
World in Action's approach was the dramatised reconstruction; the long
Birmingham Six campaign eventually resulted in a feature-length
drama-documentary, Who Bombed Birmingham? (tx. 28/3/1990).

In the 1980s, the programme considered the social effects of Conservative
economic policy, and a particularly impactful edition ('For the Benefit of Mr
Parris', tx. 23/1/1984) challenged Tory MP Matthew Parris to live on benefit for
a week. With the 1990s' de-regulation of commercial television,
World in Action became a focus in the debate on the future of public service broadcasting in the commercial sector. Despite its populist reputation, though,
it was cancelled in 1998, a move widely interpreted as ending ITV's commitment
to serious journalism.

World in Action was a career milestone for many. Editors included David
Plowright, Gus MacDonald, Ray Fitzwalter and Stuart Prebble. Producers and
reporters included John Birt, Denis Mitchell, Charles Denton, Michael Grigsby,
Sue Woodford, Steve Morrison, Brian Lapping, Simon Albury, Charles Tremayne, Ian
McBride and Dianne Nelmes. It also began perhaps British TV's most celebrated documentary series with 'Seven Up' (tx. 5/5/1964), featuring a group of children
whose lives have been revisited every seven years since by director Michael
Apted.