What’s Working in Exhibiting: How Leads are Managed

For many companies that participate in exhibitions, conferences and other business events, the primary focus is to gather leads.

It was found in the What’s Working in Exhibiting industry analysis that even with the explosion in technology; business cards are still an important lead gathering approach.

More about What’s Working in Exhibiting

Skyline Exhibits and Access Intelligence Research & Consulting have worked together to develop this exclusive report on what is working best in event and exhibit marketing. What’s Working in Exhibiting digs into core themes endemic to event and exhibit marketing to find the latest strategies and most effective approaches. This report provides an inside look at the current practices of successful exhibitors.

The data and comments featured in the report have been culled from a proprietary survey of event marketers and exhibitors. Over 400 event marketers and exhibitors responded to the survey. A similar study was conducted in 2009, and in key areas of the report data comparisons are provided.