This episode is a follow up interview with Danny Matta, who originally appeared on my podcast a couple years ago. You can check out his first interview here . Danny started out as a PT in the Army, then opened his own practice in a room at a Cross Fit gym. Now just 2 1/2 years later he’s running a booming practice with 2 other full time PT employees! We cover tons of great information on how he’s managed to build his practice while utilizing niche marketing.

In this episode, you’ll learn:

How he built his practice from working on his own in a room attached to a Cross Fit gym to having multiple full time PT employees at multiple locations

What services he offers at his clinic aside from physical therapy

Why he places so much importance on his company culture and values (including continuing education of his employees)

What his “core values” are and how they guide his decision making

How he’s marketed to gain non-Cross Fit patients

How he keeps in touch with and educates his community through presentations, regular email newsletters, and his podcast

How he uses segmentation to get better open rates on his email marketing

Resources:

If you’d like to learn all the details of how Danny has had such great success in the cash-based business model, check out his info-packed course guiding you step-by-step to doing the same with your practice: The Gym PT Blueprint[affiliate link]

[Click to Tweet] Thanks @DannyMatta for being an awesome guest on the Cash Based Practice Podcast!