How to Make Your Business Cycle Successful Instead of Stagnant

I’m ready to fight for anyone who’s tired of mediocrity in their lives. Anyone who’s tired of the same ole same ole or tired of just getting by at a job they despise. It’s time to go get what you want! I have the privilege of helping people do that by looking at their business cycle and helping them realize how they can be doing more. If you’ve been barely scraping by — but you dream of more — keep reading, because I’m here to help.

Updating Your Business Cycle for Success

With or without my help, though, people do it. You may not think of that corner deli you go to as a business per se, but from the pizza shop to the nail salon to the key maker, everyday people are starting and maintaining businesses all the time. Some succeed, some fail. Some just kind of…never change. For some, their business cycle is “always there and steady.” For example, we can all think of that one place that’s been there forever and never changed. All sizes for all people.

I say if you’re gonna do it, really do it. Save yourself some pain and hassle by knowing exactly what level you want to be playing at.

Cycles of Loss

I had a student who lost a big customer and whose company subsequently took big losses. Despite that, he was still profitable. However, all that profit went into paying his old suppliers. Eventually, he got to a point where he couldn’t even pay his personal bills.

The first lesson from that story is you can’t have your entire business depend on one customer. It’s just crazy to do that. Secondly, he was playing small. If you’re so tight that your business is profitable, and you still can’t pay yourself, the whole thing is too small for you.

Cycles of Profit

There are four key arenas in the area of value and profitability:

Apply — Get yourself out there

Demand — The problem you’re going to solve.

Quality — How well or differently you solve that problem.

Quantity — How much you can duplicate the process.

How much of what you offer are you getting out of there? How are you doing it? Lastly, how many clients are you helping solve this problem for?

If you have five clients now, you need to have 50 clients. I already know what a lot of people will immediately think: “I can’t handle 50 clients.” Fine, understandable, we’re only human, and your business cycle might be slower. However, if you can’t handle 50 clients immediately, then you need to leverage other resources, because regardless of what you think you can or can’t do, you’ll eventually need 50 clients. Hitting higher numbers is the only way you can play bigger and not get stuck in a cycle of boom or bust.

If you have 50, then you need to have 250. There shouldn’t even be a question of whether or not your personal bills are getting paid, let alone stacking profit for yourself. If your profits are so low you can barely pay yourself, that’s not even earning a living.

Leverage yourself and be able to help 10 times the number of people or companies that you’re helping right now. That will give you 10 times the income.

Or take this strategy: Double the amount of customers you have in the next 90 days — no matter what it is you do “for a living.” When you can figure out how to do that, you’ll be able to double that again in the next 180 days.

A Successful Business Cycle Keeps Growing

Create a system that works, then duplicate that system. Step on the gas. How will you apply your answer to a problem that a lot of people have? Furthermore, how would you market and sell this, generating enough demand to increase your profit beyond “getting by?” How will you duplicate your sales while not sacrificing quality?

Some businesses just get by. Some don’t. Lastly, some crush it. Which of these do you want to be?

Again, whatever that answer is, that’s okay. To each their own. But, anybody who’s “gotten by” before knows exactly what that means: stress, anxiety, worry. How do you be creative and imaginative, or happy, when you’re constantly in that state?

“Getting by” is, quite frankly, bad for your health. Instead, I say “Get Buy,” as in get more people to buy from you because you’re solving a problem. Get cash to spare. There’s nothing greedy about ensuring the future success of your business and the livelihood of you and your loved ones.

Don’t short yourself or them: Think big with your business cycle and with your life in general!

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