Is it ever worth suing Oakley over their pricing mistake? The Samuel Ross collection was released this morning, and there was a huge glaring mistake on Oakley's Canadian pricing. $35 each for the Metallic Backpack (normally $430 CAD) and Black Utility Bag (normally $160 CAD).

I bought 2 of each. So I saved somewhere in the neighbourhood of $1k CAD.

They will cancel the order, guaranteed. They'll do it with an e-mail stating it is sold out. We all know that's not the case since it's still available on all sites and I know for certain that no e-commerce orders have shipped yet.

So with that in mind, is it ever worth suing Oakley for their mistake?

Probably not. I’m willing to bet that somewhere on the site TOS there is a line about being able to cancel orders at their discretion. The time and money needed to fight the army of LUX lawyers over that would probably bankrupt the average person.

I’ve always been curious as to how it would work, especially what jurisdiction it would fall under for small claims. Can I sue locally because they do a lot of business cross-country, or would I need to fly to where the regional head office is?

So Oakley’s disclaimer is:
“Oakley is not responsible for typographical errors or omissions relating to pricing, text, photography or any other contents on this site.”

Not a big deal. This can be overcome if you can show negligence and an unwillingness to fix the issue after being notified of it, and I and others have previously cancelled orders over the years to help with that.