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Erica Chao

Information Architect and User Researcher

Erica Chao has been creating hardworking taxonomies and metadata structures for the better part of a decade. Before joining Factor, Erica managed a team of taxonomists and classifiers at BlueKai (acquired by Oracle in 2014) in developing a wide variety of taxonomies, including specific taxonomies for industry verticals.

Erica has also led the creation of internal documentation to explain the parameters of taxonomies and the guidelines classifiers should use when tagging data with the taxonomies. Companies use this documentation to educate their sales force and client service teams about taxonomy and data available for distribution. It also functions as an internal reference guide for products across units. Erica holds a Master of Science in Information Management from the University of Washington’s iSchool.

Professional Recognition

AAUW Selected Professions Fellowship (2009-2010)

UW iSchool Dean’s Award (2009-2010)

2010 Capstone Awards: Audience Choice Award, Social Impact Award

Completed the User-Centered Design Certificate through HCDE concurrently with MSIM