Zuczug, one of the China's homegrown brands, is hoping to be the next Marc Jacobs. The WSJ's Laurie Burkitt talks about a crop of upcoming local designers with global ambitions.

This transcript has been automatically generated and may not be 100% accurate.

I ... the the ... the is and I love ... Brandon and has said that giving Western designers are one of their money ... I'm Deborah con joining me now Laurie Burkitt reporter in Bejing ... at a late hour it's not as upset at how popular that in China ... well Deborah it's pretty popular among staff of very small and wealthy crowd so those are the trend setters and ninety eight that these people ... will then go ahead and buy the brand in overtime then everyone else well ... they're about seventy three East Torrens the crafts chain and mostly that they get cities and in some of that ... the best shopping districts are the most upscale ones ... so on the idea is that you really will expand over time but it depends on ... how well received it then and how ... influential this trend setters will be ... a K and as you mentioned when edible plan is that the brandy is quite a fan Fed which is ... unusual if you're trying to be this time and ... yet we see bizarre has Missouri at a price way and in the Western world in the gaps ... with this and any to buy a dress for over three hundred US size of a lot of money ... so he in China and you have to be more expensive to be trendy ... sch well and not necessarily right by ... I may eat you want to see what we're talking about a new trend here where ... I and some people who have been buying Peet's like I want rebrand sabi something like a live that times are now returning to more boutique style they don't wanna look like everyone else they wanna have their own in age ... on and they wanted to sign your teeth started to find them ... so they're looking for other things and and they might want something from one young which is that that site design your to run six and ... and and so ... it doesn't have certainly mean the house to be expensive but a lot of times people one exclusivity ... and the critique brands are going to be more expensive ... a K and Chinese consumer is usually have a penchant for Western brands I they are warming up to Chinese design is and is there a lot of competition to think that ... absolutely they are warming up I'm but again ... it just really depends on who you talk to ... we didn't run into one can see where the other thing is that she really didn't know the Brianne she just kind of stopped in ... to check it out I'm like they are definitely Chinese designers are are taking off and ... at one store here in Bejing and so one of the kind but it's called bring in new China ... and its planned but this one and was considered part of ... China's oh well and ... and she wanted to get a leg up to a lot of ... local designers so ... they're really pushing through one of the the popular ones ... come to Lakshmi its next start then the store that I mentioned ... on the twenty ten and is one of the popular Ericsson sign years is the law while ... on her clothing is very industrial look there's lot of land and a lot of link A leave material ... Ion and it looks a little darker ... and Dan couldn't that you can forget we bought these to be wearing this which definitely isn't a problem in China ... I'm but it's it's quite expensive one and the other designers that also giving money on ... a run for his money is coming to ... a woman called Christine allow and she runs a store called chick to be a lot of her stuff is just and she and and cooling down ... head and she turns on when fabric that is for putting cars ... into his skirts and tight ... fitting pants and jacket ... there's actually a lot out there ... and as you play now in years to raise execs started at about eleven years ago with just under a hundred thousand dollars in investment ... how profitable it did today ... well we know that that didn't give me any profit information but he did tell me that revenue is growing about twenty percent year-on-year ... and they are hoping to expand and that that oversees eventually ... saying it in the idea that they will have enough money to due back into Gulf from such ... little investment capital I'm you know ten years ago ... to what they have now it really does say something because they are able to you but there are stars in some of the most ... expensive real estate here in Bejing ... and in Shanghai and other large cities ... ok will keep our eyes and didn't look for testing and in places like Hong Kong ... thanks very much Laurie ... has a way to get to Des beest dot com I'm Deborah con for The Wall Street Journal digital network ...