Tag: bitter end

As part of the global launch for the New Balance Real Ale Pack, we had the opportunity to interview some of the New Balance Team, so of course, we were going to take them up on this. It’s not every day that you get the chance to do this, so it was a no brainer.

These guys have an absolute wealth of knowledge and are all but happy to share it with us, so this interview is quite long and in depth, but we thoroughly enjoyed being part of it, and all of the responses to the questions are particularly excellent.

The last Wednesday of July, as NB Gallery, we headed to Cockermouth, a town in Cumbria, England, for the official global launch of the New Balance Real Ale Pack, and boy was it good. The hospitality over the few days that we were there was absolutely faultless, big big shout to all those involved for nailing the event.

The plan was to arrive in Cockermouth and check into the Allerdale Court Hotel, easily one of the nicest hotels I’ve stayed in – rooms, bar, breakfast, and staff all excellent, and in the perfect spot in this lovely Lake District town. Fashionably late, we arrived, checked in, and were greeted by a NB Welcome Pack filled with goodies, such as a pair of the Real Ale CT300’s, beer mats, ale, NB USB, and our intinerary for the next few days.