Wayfair launches new virtual reality app

Online destination for home furnishings and décor, Wayfair, has announced the launch of its new virtual reality application.

Developed by Wayfair Next, the company’s in-house research and development team, using Facebook’s Oculus Rift platform, the ‘Patio Playground’ app allows consumers to customise outdoor spaces with furniture and décor.

Steve Conine, co-chairman and co-founder, Wayfair, said: “By combining our advanced first-party 3-D scanning and visualization capabilities with Facebook’s virtual reality headset, the Wayfair Next team has created an interactive and entertaining way for customers to get inspired and browse items for their home.

“Virtual reality is a truly transformative discovery platform, and we are excited to harness this technology as we continue to deliver an exceptional shopping experience.”