The purpose of displaying the nameplate ‘SwachhaGrahi’ is to reinforce the message of keeping one’s house and surroundings clean amongst the residents of India.

The purpose of displaying the nameplate ‘SwachhaGrahi’ is to reinforce the message of keeping one’s house and surroundings clean amongst the residents of India.(Representational Photo)

An NGO in association with Urban Development Ministry on Thursday launched an initiative where in households in various parts of national capital will be given nameplates, with cleanliness logo, to be displayed outside their houses.

“The purpose of displaying the nameplate ‘SwachhaGrahi’ is to reinforce the message of keeping one’s house and surroundings clean amongst the residents of India and in the process encourage the citizens to contribute towards cleanliness and green environment,” a release said.

The initiative will start from Karol Bagh on December 25, the birth anniversary of former Prime Minister Atal Bihari Vajpayee.

Urban Development Joint Secretary Praveen Prakash expressed hope that the initiative will encourage more citizens to be a part of the Swachh Bharat Mission.

Sanjeev Arora, chairman of the NGO Indrapasth Sajeevni said they will work with various residential societies, RWAs including households in middle and lower middle class homes to encourage people to display this nameplate.

Pop singer Daler Mehndi was also present on the occasion to promote the initiative.