YANGON: There is a degree of uncertainty about the business environment in Myanmar but a new survey shows most local and international firms are planning to expand in the coming year, with the retail sector holding significant potential. View Summary

YANGON: There is a degree of uncertainty about the business environment in Myanmar but a new survey shows most local and international firms are planning to expand in the coming year, with the retail sector holding significant potential. A new ...

2

Junk food ad ban extended

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Warc News, 9 December 2016

LONDON: UK regulations restricting the advertising to children under 16 of food and drink products high in fat, salt or sugar (HFSS) are to be extended from television to include the internet and social media, print and cinema. View Summary

LONDON: UK regulations restricting the advertising to children under 16 of food and drink products high in fat, salt or sugar (HFSS) are to be extended from television to include the internet and social media, print and cinema. From July 2017, ads ...

3

Four principles for machine learning

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Warc News, 9 December 2016

BOSTON: Many businesses are failing to extract actionable insights from the huge volumes of data they track due to the systemic failure of their approach to machine learning, a leading academic has argued. View Summary

BOSTON: Many businesses are failing to extract actionable insights from the huge volumes of data they track due to the systemic failure of their approach to machine learning, a leading academic has argued. "If companies want to get value from their ...

4

Perceived variety affects choice

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Warc News, 9 December 2016

PHILADELPHIA: The importance of product display is well-known to retailers, but new research suggests that, when faced with an assortment to pick from, consumers' choices can be imperceptibly swayed b...

PHILADELPHIA: The importance of product display is well-known to retailers, but new research suggests that, when faced with an assortment to pick from, consumers' choices can be imperceptibly swayed by whether the items are displayed vertically or ...

BEIJING/NEW YORK: Coffee chain Starbucks has announced its intention of doubling its store count in China and has also said it is now accepting payment by WeChat. View Summary

BEIJING/NEW YORK: Coffee chain Starbucks has announced its intention of doubling its store count in China and has also said it is now accepting payment by WeChat. The tie-up with Tencent, the internet giant whose portfolio includes the WeChat ...

7

Marketers face chatbot data challenge

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Warc News, 9 December 2016

EMEA: Marketers in Europe and South Africa are eager to embrace the possibilities offered by virtual reality and chatbots, new research suggests, but they have work to do in organising their data to make the best use of these. View Summary

EMEA: Marketers in Europe and South Africa are eager to embrace the possibilities offered by virtual reality and chatbots, new research suggests, but they have work to do in organising their data to make the best use of these. Internet tech ...

8

Regional brands aim to become national

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Warc News, 8 December 2016

NEW DELHI: A number of regional brands in India, in categories from food to personal care, have aspirations to become national brands, but they face a number of challenges in making that leap, not least how much to invest in marketing. View Summary

NEW DELHI: A number of regional brands in India, in categories from food to personal care, have aspirations to become national brands, but they face a number of challenges in making that leap, not least how much to invest in marketing. "They need ...

9

Poor contact data costs business

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Warc News, 8 December 2016

LONDON: Poor-quality customer contact data could be costing UK organisations almost 6% of annual revenues, a new study has claimed. View Summary

LONDON: Poor-quality customer contact data could be costing UK organisations almost 6% of annual revenues, a new study has claimed. A survey of 272 senior marketing, data and analytics practitioners for Royal Mail Data Services, the specialist data ...

10

Six marketing trends for 2017

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Warc News, 8 December 2016

LONDON: Using technologies such as artificial intelligence and virtual reality effectively, and rethinking social video, are among the key challenges marketers face in 2017, according to a new report...

LONDON: Using technologies such as artificial intelligence and virtual reality effectively, and rethinking social video, are among the key challenges marketers face in 2017, according to a new report produced by Warc in collaboration with Deloitte ...

11

Barbie engages millennial moms

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Warc News, 8 December 2016

SAN FRANCISCO: Toy owner Mattel has shaken off the "blonde bimbo" image its Barbie doll had acquired by going back to the product's origins and purpose to appeal to millennial mothers, a top executive told Warc in an exclusive interview. View Summary

SAN FRANCISCO: Toy owner Mattel has shaken off the "blonde bimbo" image its Barbie doll had acquired by going back to the product's origins and purpose to appeal to millennial mothers, a top executive told Warc in an exclusive interview. Ruth ...

12

SE Asia shops on Facebook, Instagram

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Warc News, 8 December 2016

SINGAPORE: South East Asia is an emerging leader in social commerce, new data suggests, with 30% of all online sales in the region occurring via social networks in 2016. View Summary

SINGAPORE: South East Asia is an emerging leader in social commerce, new data suggests, with 30% of all online sales in the region occurring via social networks in 2016. Research by Bain & Co, published in the Wall Street Journal, revealed that ...

13

China's adventurous rural consumers

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Warc News, 8 December 2016

BEIJING: China's rural consumers are more adventurous online shoppers than their urban counterparts, and when that trait is combined with improved digital connectivity and better distribution networks...

BEIJING: China's rural consumers are more adventurous online shoppers than their urban counterparts, and when that trait is combined with improved digital connectivity and better distribution networks there appears to be significant untapped demand ...

14

CMOs struggle with growth demands

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Warc News, 8 December 2016

SAN JOSE, CA: There is an increasing expectation among the C suite that chief marketing officers (CMOs) will drive growth and create business value, but a new study suggests that CMOs themselves are u...

SAN JOSE, CA: There is an increasing expectation among the C suite that chief marketing officers (CMOs) will drive growth and create business value, but a new study suggests that CMOs themselves are uncertain as to how they can best deliver on ...

15

General Mills overhauls its structure

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Warc News, 7 December 2016

MINNEAPOLIS: General Mills, the Minnesota-based food giant, is undergoing a comprehensive restructure that will see the creation of a new global CMO role as well as four worldwide business groups. View Summary

MINNEAPOLIS: General Mills, the Minnesota-based food giant, is undergoing a comprehensive restructure that will see the creation of a new global CMO role as well as four worldwide business groups. The reorganisation means that the position of ...

16

Govt adspend booms in Australia

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Warc News, 7 December 2016

CANBERRA: Marketing initiatives by Australian government departments are delivering large sums, as new figures have revealed official adspend reached a near-record A$174.7m in the past year. View Summary

CANBERRA: Marketing initiatives by Australian government departments are delivering large sums, as new figures have revealed official adspend reached a near-record A$174.7m in the past year. That was well above the A$107.1m spent in the 2014-15 ...

ORLANDO, FL: Georgia-Pacific, the paper products manufacturer, has helped boost sales and market share through telling more compelling stories in its marketing campaigns. Douwe Bergsma, the CMO of Georgia-Pacific, discussed this subject at the ...

18

600m Indian internet users by 2020

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Warc News, 7 December 2016

NEW DELHI: The number of internet users in India is expected to almost double to 600m by 2020 as the country adopts 4G and 3G, but several barriers are holding back the government's Digital India initiative, a new report has found. View Summary

NEW DELHI: The number of internet users in India is expected to almost double to 600m by 2020 as the country adopts 4G and 3G, but several barriers are holding back the government's Digital India initiative, a new report has found. According to ...

19

Brands should focus on Gen Z in 2017

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Warc News, 7 December 2016

LONDON: Understanding the needs, aspirations and behaviours of Generation Z should be a top priority for marketers in 2017, a new report has advised. View Summary

LONDON: Understanding the needs, aspirations and behaviours of Generation Z should be a top priority for marketers in 2017, a new report has advised. That is according to the latest Annual Digital & Media Predictions study from Kantar Millward ...

20

Ads fail to reflect modern Britain

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Warc News, 7 December 2016

LONDON: Just 19% of the people featured in ads served in the UK include people from minority groups and only around a half (47%) of consumers feel accurately portrayed by advertising, a new report has revealed. View Summary

LONDON: Just 19% of the people featured in ads served in the UK include people from minority groups and only around a half (47%) of consumers feel accurately portrayed by advertising, a new report has revealed. Also of note for marketers, the ...

21

Amazon ramps up its retail challenge

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Warc News, 7 December 2016

SEATTLE: Project Como, Amazon's strategic plan to capture more of the US groceries market, took another step forward this week when the e-commerce giant unveiled a new type of store that effectively eliminates the need for a checkout. View Summary

SEATTLE: Project Como, Amazon's strategic plan to capture more of the US groceries market, took another step forward this week when the e-commerce giant unveiled a new type of store that effectively eliminates the need for a checkout. Called Amazon ...

22

BBC among winners at MRS Awards

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Warc News, 6 December 2016

LONDON: Papers from BBC Global News, Unilever, PayPal and British Gas are among the winners at the MRS Awards 2016, which recognise the effective use of market research. View Summary

LONDON: Papers from BBC Global News, Unilever, PayPal and British Gas are among the winners at the MRS Awards 2016, which recognise the effective use of market research. At an event in London last night, the Market Research Society made awards in ...

23

Aussie retail shows signs of turnaround

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Warc News, 6 December 2016

BRISBANE: Australians are flocking back to bricks-and-mortar retail stores in huge numbers as traditional retailers in the country enjoy a renaissance after five years of slumping sales, a new study has found. View Summary

BRISBANE: Australians are flocking back to bricks-and-mortar retail stores in huge numbers as traditional retailers in the country enjoy a renaissance after five years of slumping sales, a new study has found. A Roy Morgan Research report into the ...

24

China becomes global FinTech leader

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Warc News, 6 December 2016

SINGAPORE/HONG KONG: China has overtaken the US and UK to become the world's leading centre of FinTech, thanks in part to the innovative approach taken by the country's top e-commerce players, a new report has revealed. View Summary

SINGAPORE/HONG KONG: China has overtaken the US and UK to become the world's leading centre of FinTech, thanks in part to the innovative approach taken by the country's top e-commerce players, a new report has revealed. DBS Bank and EY, the ...

25

Product upgrades prompt carelessness

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Warc News, 6 December 2016

BOSTON/NEW YORK: In an age of rapid product innovation and improvement, it appears that consumers are unconsciously more prone to damage or neglect what they currently own in order to justify an upgrade, new research has suggested. View Summary

BOSTON/NEW YORK: In an age of rapid product innovation and improvement, it appears that consumers are unconsciously more prone to damage or neglect what they currently own in order to justify an upgrade, new research has suggested. Of note for ...