"The sovereignty you have over your work will inspire far more people than the actual content ever will. How your own sovereignty inspires other people to find their own sovereignty, their own sense of freedom and possibility, will change the world far more than the the workʼs objective merits ever will." — Hugh MacLeod

When it comes to building an audience or a following, it’s not always about who you are or what your work is all about. Sometimes, it comes down to your lifestyle.

Most people simply value freedom over ideals. That’s why we are drawn more to rockstars and superstars than we are to authors and thought-leaders.

Such is the world we live in.

I’m not saying freedom is more important than ideals. Freedom is just inherently more infectious. Don’t lose your ideals because of that.

But hey, you can be a rockstar and thought-leader at the same time. You just have to make your ideals your lifestyle.

Live out your ideals. Infect people with your passion.

P.S. Last night, I created a "secret" Facebook profile. (Now, it's not a secret anymore.) I won't add any friends because I won't be spending much time on it anyway. I simply created one so I can help my fiancee manage the Facebook page of our new printing services business. But then, I thought of creating a new Facebook page as well. I'll be spending more time on my Facebook page than my profile. If you have time to spare today, please visit and like my new page and share it with your friends. I'd really appreciate it. Thank you.