Located just 180 km north of Perth and only 90 km from the coast,
Moora is a wheat belt town which depends on the rural activities of
sheep and wheat and is known to some as the Heart Of The Midlands.
Established in a grove of salmon gum trees, Moora has adopted the
tree as a feature of the town.

The
region was explored in 1836 by George Fletcher Moore, who named the
Moore River. Settlement of the region was in the 1840s, then in
1873 the telegraph passed through the area. A town started to grow
on the banks of the river and the railway to Moora was completed
within 1893. Moora was officially gazetted on the 12 April 1895.

Prior to European settlement the Moora area was inhabited by the
YUAT tribe of Nyoongar Aboriginal people. Many Aboriginal sites have
been identified within the district, particularly along the Moore
River where the summer water was plentiful. The town was named after
a corruption of the word Maura, said to be the name local
Aborigines gave to a well to the west of the town.

Moora is a popular stopover for tourists following the wildflowers
and it is central to a number of coastal towns such as
Cervantes,
Jurien, and
Lancelin.

There is a
publication called Tracks Through The Midlands: A History of The
Moora District author Maxine Laurie and provides an insight into
the early development of the area and the problems faced by
pioneers. The book can be purchased from the Shire of Moora for $20.

Check out our listing of
Moora accommodation.
In addition to our listed online travel guide information, contact the local
tourism visitor centre for your destination for more attractions, tours, local
maps and other information.

Berkshire Valley
Folk Museum Historical interest is in the Berkshire Valley, which
houses a Folk Museum, 19 km to the east of the town.

Moora Heritage Trail Pick up the Moora Heritage Trail brochure from the local
shire office. The trail includes Berkshire Village and a number of local
historical locations such as the local Court House, Gothic churches and
the Drovers Inn, all built in the period immediately before World War 1.

Moora Wildflower Drive Brochure available from the local shire office. The brochure
describes a route from Moora to Watheroo National Park and identifies
the flora en-route.

Nambung National Park The pinnacles, near Cervantes is a major attraction for
visitors.

Wildflower
Interpretive Education Centre

Ph: 08 9651 8010 
 Visit the wildflower farm, see, smell
and touch. The farm is located 19 km north of Moora, roughly between Perth and
Geraldton on the Midlands road. The Farm has a restaurant and gift shop. The
shop show cases local product at marvellous prices. Entry and a comprehensive
tour of the Wildflower packing, drying and dying sheds is free.