Defining Your Goals

Before you start using Taboola, it is important to think about what you want to achieve. Having clear goals will help make sure you see success with Taboola. Without goals, how will you know if you are getting the best results possible? You won’t - so set goals!

Ask yourself what you want each campaign to accomplish - the more specific the better. Do you want to drive traffic, new users, or increase brand awareness? Do you want to generate leads, online purchases or newsletter sign ups? What kind of users are you hoping to reach and why?

Quantify your goals. How many new users do you want to see? How soon do you need to reach your goals? How much are you willing to spend on online advertising for each action a user takes on your site?

How Will This Help You?

By defining your goals from the beginning, you will ensure that all of your campaign efforts are going towards reaching that goal. This will ultimately help you reach your goals faster and make sure you aren’t wasting time on anything that won’t help you see optimal campaign results.