Fashion Week Season!

We are in the middle of Fashion Week Season. The 4 big fashion shows, New York, London, Milan and Paris will show collections for the 2013 Autumn Winter season. These big traditional and long established events happen twice per year to present designers collections for the next season. These shows establish design trends that then make their way in a subtle fashion into the clothing that we end up buying in the shops or online.

Fashion Week Awareness and the emergence of other shows

Mass media, social media and the Internet in general is enabling more people to be aware of and to pay attention to Fashion Week activities which were previously only really accessible to selected people in the fashion industry. This more mainstream approach is encouraging people to establish other shows and events.

Cambridge Style Week

Cambridge Style Week is an example of this trend and we are very excited to be taking part. Cambridge Style Week runs from February 20th to February 24th. Cambridge is a fantastic city to live and work in. It has a great economy based in science and technology but it doesn’t stop there. Cambridge also has a rich creative side to it and fashion is a part of that with designers and brands hailing from Cambridge establishing themselves worldwide.
This years Cambridge Style Week is hopefully just the first of what will become a regular event promoting fashion in general and fashion businesses from Cambridgeshire.

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