It’s easy to get a blog up and online in no time, but I want you to do it right from the get-go. I recommend a specific platform and give you resources for self-training or for getting professional help with your new site.

You CAN use a blog instead of a website if everything is in order. If you’re going to be sending gallerists, curators, and collectors to your blog, you don’t want to waste any time wowing them. And you certainly don’t want to waste their time.

Are the colors, font styles, and font sizes consistent on your art website and blog? Creating a style sheet to use as a guideline will 1) give your site a more professional look and 2) make it easier on you because you no longer have to spend time worrying about what color or font to use.

This week, it’s time to look over your blog. Maybe you started it because I said you needed one. But you never quite got the hang of it. Or maybe you started it and got so caught up in it that you haven’t paid much attention to how it’s working for you. It’s time to give it the once-over. Let’s get started.

*Is your name prominent? I’m not crazy about fancy names for blogs, I just want to know who is writing it. Seth Godin’s blog, one of the most highly trafficked blogs around, is simply “Seth’s Blog.” People come because of what he has to say–not because it has a big important title. I’m somewhat annoyed when I visit artists’