Paid to love a brand, but is it really an ad?

Audiences ‘‘have a very visceral reaction to ‘#ad’ or ‘#spon’ or whatever it is, where they don’t want to know people are getting paid.’’

BY SAPNA MAHESHWARIBUSINESS

The millions of people who follow Kim Kardashian West and her sisters on social media have become accustomed to seeing them praise everything from fatburning tea to gummy vitamins for healthier hair.
‘‘Ever since I started taking two @sugarbearhair a...