Marketing, advertising & media intelligence

Komli brings all its businesses under one banner, VW adds another
high-profile sponsorship to its list, Ispos announces two big hires,
Prodigy gets a pair of Underpants, plus ça change at Jobmedia and All
Good and KidsCan dish out the bananas to schools.

Komli chameleon

In recent months Komli has brought all the companies it owns in the
UK and South East Asia under the Komli brand and the digital marketing
companies it owns in Australia and New Zealand have just received the
same treatment.

“Harnessing the capabilities of Asia Pacific’s
leading and most innovative digital technology platform is a key
strategic move for Komli,” says Andrew Reid, managing director of Komli
Australia & New Zealand. “Bringing together the cutting edge
technology, insights and applications now under the Komli banner has
created an incredibly powerful offering for both advertisers and
publishers.”

The Key Komli brand in Australia is the ad network,
PostClick, which was founded in 2001 and acquired by Komli in 2010.
PostClick will now be known as Komli Australia, its new video product is
now called Komli PLAY and its ad network is now called Komli Premium.

Since
Komli’s inception in India in 2006, the company has grown rapidly in
the Asia Pacific and is focused on the intersection of two key trends:
the growth of digital advertising in Asia Pacific and the science of
search coming to graphical advertising (display, mobile, video).

“Komli leads the Asia Pacific, home to the world’s fastest growing
economies and media advertising markets,” says Ben Osborne, Komli Media
NZ national sales manager. “Within that, digital advertising is the
fastest growing form of advertising, and is set to grow at 30-50 percent
a year for the next ten years. The digital landscape and online
advertising is changing fundamentally with the advent of real-time
bidding, attribution, data marketplaces, algorithms and targeting. A
whole new technology platform is required to enable this new world.
Komli is the leading provider of these technologies in Asia Pacific
following strategic acquisitions and in-house development.”

Komli’s
Real-Time Bidding (RTB) performance ad platform ATOM will also launch
in Australia shortly and it allows media buyers to evaluate, bid on and
purchase online ad inventory on an impression by impression basis.

Volkswagen New Zealand got in behind NZ Football just before the
Football World Cup. And now it’s gearing up to help drive the New
Zealand Olympic team to medal success at the London 2012 Games—and
beyond—after signing on as an official partner.

Volkswagen has made some solid inroads into the New Zealand market in recent years by taking a more localised approach and it has agreed to a four year commitment that extends through to the Summer Olympics in Rio De Janeiro in 2016.

“The
Giltrap Group has a long standing interest in New Zealand sport,
particularly with motorsport and football,” says Sir Colin Giltrap,
chairman of Volkswagen New Zealand, which is a subsidiary of the Giltrap
Group. “We are passionate about doing our bit to help develop Kiwi
talent to compete on the world stage, both now and in the future. This
partnership simply reinforces our commitment to Kiwi sport by backing
all our Olympic athletes as they compete in the ultimate of all sporting
events.”

Investing in the New Zealand Olympic team builds on
Volkswagen’s existing sponsorship of NZ Football, from a grass roots
level with the Small Whites, to the international success of both the
All Whites and Football Ferns.

“Through the popularity of the
Small Whites, we’ve recognised the importance of Volkswagen continuing
to support Kiwis in sport and helping to build generations of future
Olympic champions,” says new-ish general manager of Volkswagen New
Zealand, Tom Ruddenklau.

Volkswagen will soon announce their
Olympic Ambassador along with other on the ground Olympic events at
dealerships across the country.

Ipsos facto

Market
research company Ipsos, which entered the New Zealand market in 2011
with the purchase of Synovate, has announced two new senior
appointments, with Louisa Wood and Tony Patrick joining as research
directors.

Wood is one of New Zealand’s most respected qualitative researchers,
with 15 years of experience in New Zealand and overseas. Her research
specialities include online qualitative, depth interviews, workshops,
accompanied activities, in-situ observations and focus groups. Sector
specialties include communications strategy, brand exploration, new
product development, professional/business services, FMCG, manufacturing
& retail.

Patrick has had a long career in market research covering multiple categories and countries.He
has a strong interest in new technologies in the digital landscape and
how they apply to capturing consumer information in a passive way and
how they shift the marketing environment. He has
extensive experience in new product development and the innovation chain
from idea development to go/ no-go launch decisions. A
common thread to his career is brand and communications strategy, which
comes from working with many multinational brands in this area.

A fresh pair

Fresh from the news about Jacqueline Sainte-Rose-Warn joining
as executive producer in New Zealand, Prodigy has announced the signing
of director duo Underpants—the creative pairing of Auckland-based Paul
Freeman and Rachel Guidera.

Offering a unique blend of expertise
in direction, animation, VFX, design, online and editing, their work has
been described as highly innovative, meticulously detailed and
striking.

“In
keeping with the name Prodigy, our focus is always on identifying
outstanding directorial talent and, without putting too fine a point on
it, we believe Underpants are one of the most exciting directing teams
around,” says executive producer Stephen Douglas.

Freeman points
out that that part of the appeal of working with Prodigy was their
shared holistic vision for capturing the entire creative process under
one roof.

“Boundaries between production and post are becoming
blurred and that provides limitless opportunities for fresh ideas and
creative innovation,” he says. “The collaboration also provides us with
the opportunity to develop a global platform for marketing Underpants
via Prodigy’s international networks.”

Plus ça change

Jobmedia has announced a few changes.

It’s
been a busy start to 2012 for everyone at Jobmedia and some important
decisions have been made. To list some of the significant ones:

•
Ownership of Jobmedia has changed. Abbey and Anna are now Shareholders
and Directors of the new company, Jobmedia Ltd. From your point of view,
there will be no change. It will still be the same Jobmedia.

• We
have moved – not far – from 142 Broadway to 160 Broadway to be exact.
Same people, just a different location. But it does provide us with an
environment where we can entertain you, with a coffee or a wine,
depending on the hour you arrive.

• Responsibilities at Jobmedia
haven’t changed. Abbey will still manage our Media Owner clients, Anna
the Media Agencies and Michael the Suiting Agencies. As for Barb, she
remains the cement that maintains the status quo!

• We have spent
considerable resource, both in time and money, to improve our database
technology, website and mobile phone applications, so that we can
provide you with the best and most suitable candidates to meet your
individual needs.

We are excited by the time ahead. We know we
have the best team and with the changes we have made, believe we can
provide you with the best service.

The bottom line however, is
that from your perspective, things have not changed. The relationship
you already have with Abbey, Anna, Barb and Michael remains
undiminished. We look forward to this relationship continuing in the
future.

Cool bananas

Children at four schools around the country—Kia Aroha College and St
Joseph’s School in Auckland and North New Brighton and New Brighton
Catholic School’s in Christchurch—will be tucking in to over 25,000
Fairtrade bananas for a year delivered weekly by All Good Bananas in
partnership with The KidsCan Charitable Trust.

In March, All Good
asked people to pledge a bunch of bananas via their Facebook page.
They’ve now hit their target of 5,000 bunches.

For schools such as
North New Brighton School in Christchurch the bananas are a fresh and
welcome addition to the school’s ‘breakfast club’, says Principal Brian
Walkinshaw.

“We recognised a real need to set up the Breakfast
Club about seven years ago, after noticing a lot of kids were coming to
school hungry. The bananas are a perfect addition, great energy food and
a good nourishing snack, packed full of carbohydrates. The fact that
they’re Fairtrade adds that double feel good factor,” he says. “The kids
are very appreciative.”

All Good import New Zealand’s only
Fairtrade bananas. While Fairtrade helps to end child labour and address
child poverty in developing countries such as Ecuador, it also wanted
to help address child poverty in its own backyard.

“Children going
hungry is not just a developing world problem,” says All Good director
Simon Coley. “Thousands of Kiwi kids go to school without having had a
proper breakfast. We wanted to help do something about it and so did
5,000 people who pledged a bunch via our facebook page. Thanks to them,
we’re delighted to be donating 25,000 bananas. It is just a small step
but we hope it will help the children at each of these schools get a
good start.”

The KidsCan Charitable Trust provides food, shoes,
raincoats and now fresh bananas for the pupils of low decile schools
across New Zealand in order to stop the cycle of poverty leading to more
educational failure and deprivation. Find out more about KidsCan at www.kidscan.org.nz.

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