On the Record

“A friend calls and says, ‘Hey, why don’t you come here and share a beer with our friends?’ One thing leads to another, and all of a sudden there are 1,500 people per session drinking your beer. That’s amazing.”

“This is our happy place. No one lives here on accident. The winters are hard. It’s pretty remote. You have to have that spirit of loving the outdoors. We want to encourage people to embrace what the mountains have to offer and escape that corporate city life when they get burnt out.”