SEO

Have you used voice search lately? Abortion-minded women around you, especially those who are younger, probably have. If you aren’t an early adopter of this growing trend, chances are that you’ll be joining in soon. Similar to the way Google cornered the search engine market with such overwhelming force that the brand is now synonymous with searching for something online (there’s a reason no one says, “Yahoo it” or “Bing it”). Likewise, voice search will soon become popular enough that it’s the standard. It will not be referred to as voice search. It will simply be called search.

Google is the number one most used search engine in the world. Since its usage is so prevalent, it makes sense that abortion-minded women who are searching for unexpected pregnancy help will do so on Google. It is so important that you properly optimize your pregnancy center through various popular directories so that they will rank high in Google searches. This will increase web traffic to your site and foot traffic to your center.

Search Engine Optimization (SEO) is essential to helping more abortion-minded women find your center when they are looking up related keywords on Google. An effective SEO strategy is built on a number of factors, and in this guide, we’ll touch on the top 12 SEO musts for your PHC’s website.

Google My Business (GMB) is a tool that has only become more effective over time. It’s especially useful for location-based organizations like PHCs. In this guide, we’ll discuss why optimizing your center’s GMB matters and how to do it.

Marketing tactics work best when you use more than one. To reach more abortion-minded women, three specific pairings are highly effective. In this guide, we’ll discuss what they are and how they work together to draw more abortion-minded women to your center.

Google is currently the number 1 review site, by far outranking other sites like Facebook and Yelp. And, 64 percent of people agree that they are likely to check reviews on Google before visiting a location. This tells us that people highly value previous experiences had, and they trust Google to let them know about those experiences. In this guide, we’ll discuss why these reviews matter so much, how to respond to the reviews you have, and how to get more clients to write reviews to build up your center’s reputation.

2018 was a year of immense growth and change for us. Marketing tactics and strategies are constantly changing, and that’s no different for pregnancy centers. Here are the biggest things 2018 taught us about pregnancy center marketing.