Microsite Development

I am an expert in building microsites for improving the online presence of businesses. You want to boost your online marketing by using the niche targeting and SEO benefits that microsites provide. I use the latest techniques of establishing WordPress Multisite networks to promote businesses across different services, niches or locations.

For building a network of microsites, minisites or fully fledged websites, WordPress is the ultimate platform to use. If you are not familiar with the platform, read more about WordPress here. I automate much of the work plugging in the keywords you want to focus on, randomising content where appropriate and using automatic content creation via RSS feeds.

Search Engine Optimisation (SEO) is the method of analysing, building and promoting your website so it appears as prominently as possible in search engines such as Google and Yahoo. SEO means making the content, structure and design of your website as relevant and attractive as possible to search engines and to their algorithms used for crawling and indexing your site to assess its quality and relevance to certain keywords and phrases.

Why is SEO important to you?

That depends on whether you want your website to help you increase your profits and grow your business. If you do, then SEO is not only essential, but arguably the most cost effective way to increase your online sales…

Microsites and Minisites – An Overview

Building microsites (or “minisites”, same thing basically) is an online marketing strategy where multiple websites are created with domain names targeting specific keywords relating to the different services, products or locations of a business

These sites are search engine optimised to rank as high as possible on search engines to maximize traffic and increase conversion rates, leading to more sales and greater revenues at minimal cost… therefore achieving higher profits.

Microsite designs can either conform to the established brand or can carve out a uniquely tailored appearance specific to the products or services being promoted. Microsite development is a powerful strategy for driving more sales, improving marketing ROI, brand promotion, increased exposure or for launching a new campaign. With online fast becoming the vastly dominant marketing medium, many organizations use microsites as an essential strategy for growth and promotion.

Benefits of Microsites/Minisites include…

Boost SEO both on-site and off-site

Increase traffic

Increase exposure and brand awareness

Memorable, keyword rich domain names

Cheaper, easier link building and lower PPC Costs

Great Return On Investment (ROI)

Ultimate local targeting

Specific niche targeting

Better user experience

Increase leads/sales via more specific call-to-action

Inbound marketing – let traffic come to you

Allows niche branding

Product launches

Social media

Fast to setup for quick results

Automate everything, but control everything!

Total flexibility

… and much, much more!

For more information on microsites and to see them in action, just see how we use them… by visiting our sister site, dedicated to microsites.

30 SEO Tips and Strategies

(saving the best for last...)
The best tip I can give you is to hire ME to take care of all the following for you. But shameless self-promotion aside, what follows is my own expert summary of the … [Read More...]

10 Best WordPress Themes

Whether you are building a simple blog with WordPress or a proper website, you want your site to look as good as possible. One of the best things about WordPress is the huge range of themes available … [Read More...]

10 Best WordPress Plugins

WordPress has thousands of useful and powerful plugins that can add extra functionality to your site. Some plugins are essential while others are just gimmicky - here is a list of just the essential ones.
Beware … [Read More...]

10 Best WordPress Settings

When you first install WordPress, there are a number of settings you will want to tweak, before you do anything else. Here we list just the essential changes you should make.
General … [Read More...]