While the traditional role of television has been to transmit messages to mass audiences, more recent uses of television which allow face-to-face interaction may lead to new kinds of behavior by the parties involved. In an interactive situation, an individual's two types of tasks are presentational (presenting his own "line" or image) and responsive (providing feedback on the other individual's presentation). Based on a face-to-face interaction model of Irving Goffman, two experiments used television to manipulate the interaction. In the first, subjects watched themselves perform actions on television. The experimental group saw themselves after a delay of several seconds, the control group performed and watched simultaneously. The experimental subjects were surprised and discomforted, while the control group thought they looked as they had expected they would. This result supported the hypothesis that being presented with a "truer" self-image (one seen by others) was likely to be unpleasant. A second experiment examined whether believing a televisionally mediated situation to be responsive affects the way people feel about it and whether rules of face-to-face interaction carry over to the television medium. This experiment yielded thought-provoking but not significant results. (JK/MT)