Severtson Screens, a global leader in innovative and quality projection screens for the cinema, commercial, pro-AV, and home-theater markets, has announced the launch of its Giant QuickFold screen line at CinemaCon 2017, underway in Las Vegas until March 30.

“Our new QuickFold screens are easily portable and can be set up and taken down quickly and easily,” explained Toby Severtson, president and CEO of Severtson Corp. Severtson noted that the screens can be customized up to 500-inches (41.7 ft.) diagonally, “making them the ideal solution for multi-purpose auditoriums” for schools and universities, houses of worship, museums, and pro AV situations that require large commercial or cinema-sized screens, “but not in a permanent static installation.”

Severtson’s new Giant QuickFold screen line features dual-frame construction for superior support and to prevent hour-glassing of the screen. Additional options include choice of multiple perforations, Silver 3D and Stellar White gains, and dress kits.

“The screens break down into a custom-built case depending on the size of the screen,” added Severtson. “Our revolutionary coating allows the screens to be folded both for shipping and then for regular use.It’s the perfect answer for what was once an impossible scenario for a large-format cinematic 3D screen.”

To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high-performance optical coating in-house on screens as large as 67.75ft.x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world. Severtson Screens certifications and partners include Technicolor, MasterImage, Dolby, Volfoni, LightspeeD & DepthQ, and RealD (www.severtsonscreens.com/certifications).