Our Story

Founded by Anna Matthes, The Fashion Outsider is an online fashion magazine assembled by a fabulous team of volunteers in central Canada. With equal emphasis placed on inspiration and education, we enjoy showing readers the process as well as the final product. Very passionate about our work, we simply want to share it with others. In addition to hosting editorials, industry news, colour forecasting, style trends, beauty tutorials, product reviews and fashion tips, we also grant you permission to love it or leave it. Fashion is about fun and self-expression not blind submission. If you’re not feeling a particular trend, just pass on it. The wonderful thing about Fashion is that a new trend is always right around the corner.