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In today’s digital world, everyone has a home field advantage. We have the ability to connect with our customers directly and engage with them in ways that are unique to our target audiences. Major sports leagues are dominating this arena using innovative engagement capabilities to drive personalised fan conversations, extend the fan experience to new channels, and create year-round relationships for seasonal products.

Mobile technology has opened up new possibilities for the way fans interact with clubs and brought so much crucial data to our fingertips. By creating portals and channels to foster community is a key in keeping fans engaged. Creating these online experiences and communities allows fans to feel like they are part of something.

Personalization is important in all industries. By connecting with customers on a one-to-one level, they will feel a deeper connection to your brand. Personalization gives you the opportunity to build a relationship with fans that will keep them coming back.

Through the sharing of moments that the fan in the stadium has really connected with, the club can bring some of the atmosphere to the fan who is following remotely.

The Corporate Angels team usually frequent the pavements of Mayfair whilst in town, however last week we took a rare trip to the beautiful countryside to explore new possibilities and attend meetings at Royal Ascot.

From the enviable historical resonance to its very Royal ownership, the aura around the land is certainly breath-taking.

With one of the largest hospitality event spaces conveniently located just an hour from London, it is set to be a turntable of innovation and event extremism (subject to Royal approval) already in place are some formidable experiences, capturing the young market of tech and digital entrepreneurs.

We have a list of possibilities for this amazing venue and will be sharing some interesting opportunities along the way.