Encourage divergent thinking

Jul 25, 07

“Every month, Larry Huston, a Procter and Gamble vice president and lead creative director, deliberately introduces his staff to at least one new idea from non-business sources to encourage unfamiliar perspectives on the firm’s current practices.

Huston poses a vital question whenever he introduces a new idea: “what would change if we acted on this idea?” The question often generates useful answers. Most important, it encourages his staff to see the world differently, open themselves to change, and consider even more new ideas.”

From, “How Customers Think” by Gerald Zaltman, an essential read for anyone not just dealing with customers but also people within the organization.

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Jigyasa

Jigyasa was started in 2001 in Singapore. We work with organizations both big and small, with or without a human resources department who fervently believe that it is only through their people that they can gain a competitive edge in the market place.