Looking for info on DRTV Response Rates? Well, you’ve found straight talkers and the right place to look — right here at the DRTV Media Blog. So guys what are you looking for – exactly? I urge you to subscribe, follow, like, etc because this blog is for you to learn the latest trends in Direct Response TV, timely updates regarding DRTV Media costs (including how to find $50 DRTV Spots) and short form and long form Direct Response Infomercial costs.

Last week we had a new client call us and ask for media rates and a test campaign while comparing us to another “marketing company.” Folks – beware of any company that does not give you the rate for each spot and just gives you impressions or general information. We have seen this lately with fly by night firms offering thousands of spots as part of a “media blitz” and millions of impressions as part of the package deal for the TV Production. Professional DRTV Media Buyers and Direct Response TV Agencies show the rates and those rates are supported by invoices and affadavits from the stations with the exact same rate. We researched the so called media blitz and were able to determine that the client was paying a CPM over $28, which is more than Amercican Idol or Dancing With The Stars cost on a CPM basis. DRTV rates need to be very low to pay out. We created a plan for that client with a CPM of $0.52 and national coverage using our vast media relationships.

Make no mistake. DRTV, Direct Response TV, and TV Infomercials are a specialty that takes experience, savvy and a hard nosed approach to media negotiations. Direct Resonse TV rates change week to week and the market changes week to week based on supply and demand and most of all performance. Check back often if you want to learn how to lower your cost per order.

For the last 23 years, InfoWorx Direct has generated over 10 million TV and Radio leads. Our Pay Per Call model is ever evolving and we have developed unique Direct Response and remnant media buying techniques that give our clients a competitive edge.
InfoWorx Direct is full service and we have produced written, consulted and aired more than 1000 TV productions including more than 100 long form TV infomercials. I have learned a lot since 1992 and love the Direct Response business and thank our many clients for their trust.
Your Success is Our Success has long been our company motto, and to this end, our mission is to plug millions of new customers into your bottom line. We provide high voltage connections to give you the biggest bang for the buck of any DRTV agency around. We are constantly developing, discovering, and refining the economic laws of the DRTV, DR Radio and DR Mobile marketplace to your advantage.
Whether the campaign is large or small, ambitious or modest, we look at every effort as an opportunity for everyone who is involved to grow and fulfill their potential. We highly value and honor the ongoing relationships that come out of each campaign and celebrate the success of all.
Specialties: Per Inquiry/Pay Per Call TV & Radio, DRTV/DR Radio Media Services,TV production, campaign management,