When we publish content under our brand name, it is important to remember that what we’re really doing, is visual marketing. What does that mean? Well, it means that you’re using a visual element to connect with another user. The content is promoting your brand and reaching out to customers. As such, it should be carefully thought through and be presented in a professional manner.

The most important thing in travel photography, is time. Now, that might sound strange when there’s a long list of things to tick off before you master the role in its entirety. But I do believe that time is crucial in order to successfully carry out travel photography assignments.

Instagram is changing, we’ve known that for awhile. The future has already happened on Facebook so a lot of things have been easy to predict. The latest is that Likes and Views will be hidden in an effort to take away the pressure that social media brings and regain focus on content.

When I work with brands we talk a lot about finding their tone of voice, the authenticity, their story and how to convey their message. All of which, I believe are key elements to building a successful brand. So how does buying a stock photo fit into that?

People make decisions based on emotions and a personal set of values. That’s a fact. And it's scientifically proven, that we process and respond to visuals quicker than any other type of data. What does that mean?