Analytics

Kaushik: Web Analytics 2.0. If you are new to web analytics, then don’t read all of it straight away. Read the following now and the rest when you have been working a bit:

Chapters 1, 3, 4 (Get the general idea, but dont think so much about exactly what numbers they look at. Skim p.94-126 as you will need a more profound understanding than what this gives you), 5, 7, 10-12 (chapter 12 is very good for linking online to offline initiatives)

Automation

Product management

Krug: Don’t Make Me Think (Amazon link) – Great book for beginners. After reading this book, you should have a better understanding of the key considerations you need to make when designing your product.