HKS PolicyCast

Social Media, Blogs and RSS

Event Detail

Tuesday, March 26, 2013

The Art of Communications

Class Five: Communications Lessons from the 2012
Presidential Campaign
The tone of President Obama’s 2012 campaign was far different from
the inspirational tone he set in 2008. His early television ads
defined Mitt Romney as a wealthy corporate raider who shipped
American jobs overseas. Romney played into that characterization
with a series of comments (I like to fire people; the 47 percent
remark) that made him look out of touch with average people. We
this election decided by tone rather than ideas and policies? What
are the implications of the way President Obama won on his ability
to govern? Is the Republican Party’s problem its message, its
messenger or its policies? How can the Republican Party more
effectively communicate with an increasingly diverse
population?