In 2002, Maryland state Sen. Chris Van Hollen was locked in a competitive Democratic primary in the 8th District in suburban Washington, D.C. The Democratic nomination was critical because Maryland Democrats redrew the district to endanger moderate Republican incumbent Constance A. Morella.

One of Van Hollen’s competitors, state Del. Mark Shriver, appeared on the Aug. 13, 2001 cover of Time magazine as a nephew of President John F. Kennedy for a story headlined “Camelot Lives!” about the next generation of one of the country’s most famous political families.

The Van Hollen campaign responded with a piece of direct mail featuring Van Hollen on the cover of an imitation Time magazine holding a microphone, complete with the same date and familiar red border.

According to the Post, Time magazine said the brochure constituted an “unauthorized use of the Time cover and logo” and that its legal department would be contacting the Van Hollen campaign to ask it to stop distributing the brochure.

“No permission was requested in this case, and permission is in fact routinely denied in cases like these,” spokeswoman Diana Pearson told Post reporter Jo Becker. “Only Time editors create Time covers.”

Steven Jost, Van Hollen’s campaign manager at the time, said the brochure was sent to 40,000 households and defended the campaign’s actions as a form of protected political speech. But he also said it would not use the remaining 15,000 copies the campaign ordered.