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Wednesday, 4 July 2012

the company of choice

erstewahl
vi tag 2012 employee event branding

virtual identity approached me to brand their annual employee retreat in which they aimed to amplify their corporate qualities & culture, defining the German-based agency as the number one choice for both clients and employees. After discussing the facets behind this year's title we directed ourselves towards supporting the event name, ErsteWahl (First Choice) with an iconic mark which plays off the German voting ballot system – where one is required to submit choice by crossing an empty field – and re-interprets it into vi's visual identity, a square and pixelated graphic language.

After many ideas and sketches were reviewed, a clear winner emerged and was systematically branded using the company's strong, secondary colour palette, across a range of promotional, print, online, give-away and welcome items.