SHANGHAI, China — (BUSINESS WIRE) — January 29, 2015 —
China's first THX Certified Giant Screen Auditorium was officially
launched at China Film Giant Screen cineplex in Shanghai Chamtime Plaza.
Over 200 guests and industry experts attended the premiere event on
January 28 to witness this historic occasion for the Chinese film
industry. Equipped with 400 seats and cutting-edge technology, acoustics
design and audiovisual systems optimization and calibration, the first
THX Certified Auditorium of China marks a new level of cinematic
experience and offers ground breaking THX-standard entertainment
experience to Chinese audiences.

The opening ceremony of first THX certified auditorium in China (Business Wire: Photo)

“We felt a responsibility to maintaining the integrity of movies by
improving the quality of film screening,” explained Bu Shusheng, General
Manager of China Film Cinema Investment Co., Ltd. “I look forward to
more collaborative initiatives between THX and CFGS in the future,
including additional THX certified auditoriums.”

“We should pay more attention to the quality of cinematic experience, as
China's film industry continues to grow. Partnering with THX is an
important milestone in CFGS continuous effort to reach the highest
international standards,” said Chen Jingmin, General Manager of China
Film Digital Giant Screen (Beijing) Co., Ltd.

"On December 24, 2014, SARFT released an emergency notice to improve the
cinemas quality standard in China," stressed Yang Xuepei, Former
Director of China Research Institute of Film Science & Technology.
"Collaborating with professional companies like THX is crucial to
elevate the quality of our film industry."

Over thirty years since its inception by George Lucas and the
engineering team at LUCASFILM, the goal of the THX Cinema Certification
program continues to be ensuring that the artist’s vision is truthfully
translated to the audiences as it was created in the studio. THX’s
standards keep evolving as technology advances and the industry
diversifies, continuously setting new industry benchmarks in the
entertainment experience from professional studios and cinema theatres
to home, mobile and automotive platforms.

“China's film industry is growing so fast, that ensuring the quality of
movie screening and delivering the highest standard of cinematic
experience to Chinese audiences is already one of the top priorities of
the Chinese cinema professionals,” said Louis Cacciuttolo, THX Executive
President of International Business Development and Brand Strategy. “THX
and China Film Group will continue to work together on improving the
industry standard.”