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DSW's Store Expansion Spree - Analyst Blog

With the intention to accomplish its plan of opening 39 new
stores in fiscal 2012, footwear retailer
DSW Inc.
(
DSW
) recently announced the opening of two more new stores - one in
Washington D.C. and another in Wisconsin Avenue Northwest. The new
stores will be inaugurated on October 11, 2012 and on October 25,
2012, respectively.

The store to be launched on October 11, 2012 in Washington D.C.
will be the company's fifteenth store in the city; however, this
will be the first one to be opened in the main locality of the
region. The store will attract more customers and shoe lovers.

The new store covers an area of about more than 20,000 sq ft
with two floors, and will in-house around 28,000 pair of designer
shoes for men and women signifying the strong demand for DSW's
designer shoes.

Management remains confident with the opening of the new store
in Washington D.C. and believes that the city will soon become a
coveted destination for shoe lovers.

With an objective to attract more customers, DSW runs a free,
award-winning loyalty program 'DSW Rewards,' which issues
certificates to the customers for future purchases at DSW.
Moreover, customers receive member-only offers through this loyalty
program.

The company's store expansion strategy is expected to be
accretive to its top-line growth, since it offers a wide range of
designer shoes at discounted prices for both men and women. DSW's
wedding shop collection provides exclusive assortments for bridal
parties and occasions.

Columbus, Ohio-based DSW Inc. currently operates 352 stores in
41 states and also supplies footwear to 344 leased locations in the
U.S. It also runs an e-commerce site www.dsw.com and a mobile
website m.dsw.com.

DSW, which competes with
J. C. Penney Company Inc.
(
JCP
) currently carries a Zacks #2 Rank, implying short term Buy rating
on the stock for the next 1-3 months, on the back of rising
earnings momentum over the last four quarters.

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