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Monday, December 29, 2008

Dell's Macbook Air Killer

Rumors have hit the web following a short lived post on luxury products website Uptownlife.net that Dell will be creating a new ultra-light, ultra-thin, Macbook Air killer called the “Adamo Thirteen”.

The rumors all began with a NY Times BITS blog post which showed an extract from UptownLife.net which read: “Rumor has it that Dell is coming out with a computer called Adamo that will rival the MacBook Air.”Uptownlife.net has since removed its reference to Dell’s Adamo product and marketing material.

Dell spokesperson Bob Kaufman latter made a confusing confirmation that the Adamo image used in the Uptown Life article was a genuine Dell advertisement. "We did this to wake up the personal computing category and create some buzz," Kaufman said of Adamo ad. Kaufman later indicated that Dell was only confirming the “Adamo by Dell” image and not the text confirming that Dell was working on a “rival to the MacBook Air” which is quoted in this post.

Dell has recently registered the trademarks of "Adamo" and "Adamo by Dell." The company has also set up the Adamo by dell website, which currently only bears a landing page. The trademarks cover computer hardware, including possibly desktops and notebooks, which may encompass the rumored Adamo Thirteen.

It is suggested that Dell will be offering solid state disk drives (SSDs) throughout the product line. The capacity is said to be (well beyond 100 GB), which suggests that Dell will be offering either 128 GB, Intel’s 160 GB or possibly Samsung’s 256 GB drive, which went into mass-production recently. Strangely enough, Dell has not listed SSDs for the Adamo, but included (external) 2.5” 5400 rpm hard drives with 250 GB and 500 GB capacity, as well as an 8 GB USB memory key.

At this point everything is pure speculation, however TG Daily cited sources saying that the new Adamo line is expected to be unveiled at CES. Reports on DigiTimes suggest the new Adamo could be priced upwards of $3,000.