The culture of convenience now faces the challenge of a counter-trend in which a shift back towards fresh, simple or traditionally prepared foods undermines the retail position of frozenfoods and similar products.

It is one of the world`s most widely grown crops, and is used for many things, including producing alcohol, animal feed, dehydrated food products, frozenfood products, and commercial starch production.

It offers a wide range of food and grocery products such as ready to eat meals, bakery, snacks, beverage, frozenfood, and many more, including non-food products such as magazines, through its online channel and ## stores across the country.

Frozenfood achieved the highest penetration of the storage categories, with ##. ##% of food & grocery shoppers making a purchase, reflecting increasing investment into improving the quality and variety of frozenfood ranges.

The culture of convenience now faces the challenge of a counter-trend in which a shift back towards fresh, simple or traditionally prepared foods undermines the retail position of frozenfoods and similar products.