Advertising awards presented

TaigMarks leads local agencies in trophies.

TaigMarks leads local agencies in trophies.

February 18, 2006|Tribune staff report

SOUTH BEND -- The advertising and public relations firm TaigMarks Inc. led the ADDY awards presented Friday night at the College Football Hall of Fame in South Bend. The Elkhart-based agency won seven trophies at the annual awards for creative excellence in advertising. The awards are presented by the Marketing and Advertising Club of Michiana. Best of Show awards for print advertising went to TaigMarks for its Sportscoach campaign and to Richard Harrison Bailey/The Agency for its Goshen College "Journal" brochure. Pathfinders Advertising & Marketing Group Inc., in Mishawaka, won Best of Show for electronic advertising for its Bobick's Pro Shop television campaign. Brian Rodgers, of Ivy Tech Community College of Indiana's South Bend campus, won the Best of Show Student print award for a mock of a Harley-Davidson annual report. Following TaigMarks' seven trophies were Richard Harrison Bailey/The Agency of South Bend and Todd Allen Design of Elkhart with six awards each. Villing & Company of South Bend received four awards for its work promoting McDonald's Restaurants and the South Bend Symphony Orchestra. Fish Marketing Inc. of South Bend earned three, including a gold award for its Hacienda Mexican Restaurants advertising. Also winning ADDYs were the Big Idea Company LLC, Memorial Health System, Spark Marketing and Design and WRBR-FM. The program gives awards for self-promotion, too. The Marketing and Advertising Club of Michiana won silver for its "Get Noticed" direct mail campaign. Michael Finnigan Designs won gold for self-promotion. Student awards for self-promotion went to Ivy Tech students Lynn Howard, Dan McCormick, Ryan Williams, Loretta Crespo and Ellen Needham Imbur.