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News

For the first time, ProSiebenSat.1 publisher SevenOneMedia and targeting specialist nugg.ad apply Predictive Behavioural Targeting to the HbbTV offer. From now on, the HbbTV Targeting developed by nugg.ad is available on TV channels such as SAT.1, ProSieben, kabel eins, and sixx.

As of now, nugg.ad, Europe’s leading specialist in digital target group marketing and brand engagement measurement, analyses the website visitors of the Premium Tourism Brand Tirol (tirol.at) and, thus, enables a description of the website audience according to target group criteria as well as a target group specific content optimisation for first-time visitors in particular.

Right at the beginning of 2015, Microsoft Advertising takes some new target groups into their portfolio and, as of now, offers “The Decision Makers” and Digital Sinus-Milieus®. Due to the cooperation with targeting specialist nugg.ad, Microsoft Advertising’s customers can as of now benefit from new possibilities of addressing target groups.

nugg.ad and Swisscom Advertising further developed their partnership on the Swiss advertising market: as of now Swisscom Advertising, the only Swiss marketer for 4-screen solutions (smartphone, computer, tablet, TV) holding the highest national reach, employs nugg.ad’s Mobile Solutions. nugg.ad’s Mobile Solutions represent the perfect answer for efficient target group management on all mobile devices.

nugg.ad allows you to select socio-demographic data and product interests for your campaign, right down to individual target group definitions, if desired. Another option is to use nugg.ad hotspots to address pre-defined target groups.