Customer Driven Development - hype or solid foundation for growth? While many books have been written about starting and growing a business, two “gurus” arguably define the latest popular theories. Admittedly, it is technology focused, but we believe this can be applied to any type of business. The two gurus…

After having had the honour to be on the Mi Marbella radio show with Nicole King, I was invited back at RTV Marbella to talk more about BLUELAGO and my work as president of SWEA Marbella. This time it was on the Marbella Now TV show. See the complete interview here!

Guest at RTV Marbella On 26th Feb 2015, Sandrine was pleased to talk about BLUELAGO Business Innovation on RTV Marbella. Together with host Nicole King from the programme Mi Marbella, she discussed how consumer insights and market strategy should ideally precede product and service development and how BLUELAGO can help companies…

We are very happy to announce our market strategy workshops for small and medium sized companies in Marbella, Spain. Based on our experiences with consumer insights, we have designed two (sequential) workshops that help companies take concrete steps towards new market opportunities and increased sales. The workshops will be very hands-on…

“Our new product will give us a real competitive advantage! It is of high quality! It solves a real customer problem and is a result of our constant innovation focus." It is easy to get excited about a new product launch. After all the blood, sweat and tears it might…

Sooner or later, almost every company will find itself in need of a cash injection. This is especially true for start-up companies, which often require funding in its early stages and for growth companies, where opportunities for future earnings often require an upfront investment. This could be an investment to…

Nowadays, the words market and marketing are used for many different aspects and in various contexts in business. It is therefore understandable that we sometimes sense some confusion when talking to our customers. Let´s face it, we all hear about marketing plans, market strategies, go-to-market strategies, market data, positioning and more, but do we…

Last week, I was invited to present and hold workshops at the European Innovation Academy. The 2013 European Innovation Academy was held between 8-26 July in Tallinn, Estonia. This intense, three weeks long workshop-based event aimed to give start-up companies a flying start by increasing the entrepreneurs´ skills, knowledge and network in a truly international and intense environment. I spoke about…