The place of strategy analysis and choice Approaches in Strategic management research in Kenya

Abstract:

Globally, strategic management of organizations is important. This is driven by
numerous and dynamic challenges organizations continue to experience in the environment
in the form of increased competition, depletion of resources, heightened government
involvement in the market and increased concerns on safety, standards and environmental
conservation. In different parts of the world including Kenya, many organizations have
adopted strategic management approach within which they conduct strategic planning from
time to time yet they continue to face challenges which strategic management is expected to
have helped reduce. The subject of strategic management has attracted enormous scholarly
attention however; interest in strategy analysis and choice approaches is scarce. The
studies have not explored extent of application of strategy analysis and choice …