MELVILLE, N.Y., May 20, 2015 - Canon U.S.A. Inc., a leader in digital imaging solutions, announces two new additions to its portfolio of Canon Image Stabilizer binoculars with the 10x30 IS II and 12x36 IS III. While all current Canon binoculars are equipped with an image stabilization (IS) function, new to these binocular models is a microcomputer (similar to Canon's EF lenses) for improved IS performance and stable high-magnification viewing. The upgraded IS technology allows for greater viewing comfort, while at the same time eliminating the need for a tripod and making these new binoculars ideal accessories for travelers, nature observers and sports enthusiasts.

"We invested in research and technology for the design and manufacturing of these binoculars in order to achieve high-level optical performance and viewing comfort," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. "The improvements made to these models will enhance users' experiences while offering the familiarity and quality they trust in Canon binoculars."

In addition to improving the IS performance, the latest electronic circuits were introduced, significantly reducing power consumption over previous models*. The design results in a more energy efficient operation where batteries now have a continuous usage time that is approximately two times longer than previous models*. At temperatures of 25 degrees Celsius/77 degrees Fahrenheit, both new models of binoculars provide up to nine hours of continuous stabilization on a pair of AA-size alkaline batteries, compared to four hours on the previous models*. Users also have the flexibility to use rechargeable NiMH batteries for more convenience.

The 10x30 IS II's 10x high-magnification ratio is combined with a 30mm/1.18-inch effective diameter objective lens for great light-gathering ability with high resolution and contrast. Birdwatchers, specifically, will benefit from the new, less glossy front cover of this model, whose design was refined to provide a better anti-reflective surface. Additionally, their compact size and lightweight (127x150x70mm, approx. 1.3 lb.) help make them easy to use, carry and store.

Both models feature Porro II Prisms which enhance image resolution and help to minimize the loss of light. Long eye relief of 14.5mm/.57-inches helps ensure viewing comfort, especially for those with glasses. The doublet field-flattener on both models produces sharp, virtually distortion-free images from edge-to-edge. The hardware includes a low-reflective exterior.

Pricing and Availability

Canon's new 10x30 IS II and 12x36 IS III binocular models are scheduled to be available in August 2015 for suggested list prices of $549.99 and $849.99 respectively.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2014† and is one of Fortune Magazine's World's Most Admired Companies in 2015. In 2014, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Availability, prices, and specifications of all products are subject to change without notice. Actual prices are set by individual dealers and may vary.

* Based on Canon testing standards. Continuous usage time may differ depending on the battery manufacturer.