17 art murals at Press Telegram Lofts to be created from We Love Long Beach logo

Councilmember Robert Garcia, in collaboration with the Arts Council for Long Beach, the Molina family, and the community non-profit group We Love Long Beach, has organized the creation of 17 murals at the vacant Press-Telegram lofts, at 6th Street and Pine Avenue, to take place the weekend of June 12 and 13.

A ceremonial kick-off is scheduled for June 12, with public program and official remarks beginning at 11am sharp Saturday. Refreshments will be served. Anyone wishing to be involved with the project should contact the Robin Jones of We Love Long Beach at volunteer@welovelb.org.

“I’m excited about this unique, creative opportunity to showcase great public art in Long Beach by local artists.” said Garcia. “I’m grateful to the Arts Council, We Love Long Beach, the DLBA and the Molina family for contributing their time, money and creativity to this project.”

The mural, funded by the Molina family, who own the building, and the Arts Council of Long Beach, a non-profit organization, will be created from 17 giant We Love Long Beach logos, stenciled in advance in a band around the entire façade, and then each interpreted by a different artist or community group. Several of the artists are affiliated with Artists as Art, a downtown group of artists organized by curator Liza Mitchell.

The mural will be temporary, remaining until the building is developed.

“This is a tremendous opportunity to create synergy between local artists, our downtown business corridor, and residents who want to feel connected and energized in their community,” said Craig Watson, the Arts Council of Long Beach Executive Director. “We’re thrilled Mr. Garcia brought this forth and very glad to help.”

“The Arts are vital to our city because of their ability to create community,” said Adam Ferry of We Love Long Beach. “The Press Telegram Panels represent a unique opportunity to celebrate, collaborate and beautify our home. We are grateful for the developing partnership with Councilmember Garcia, The Arts Council and the Molina Family. May this effort be the first of many.”

“This iconic building deserves iconic art,” said Garcia. “This will really improve the appearance of the whole neighborhood.”