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SchadenFreezers: Depressing Jokes in Orange, Grape and Cherry Flavors

Schadenfreude: The satisfaction or pleasure felt at someone else's misfortune. It's a pretty narcissistic point of view — but it's not as bad if the misfortunes are fictional, right?

Matt Moore and Jason Kreher, from Portland-based advertising agency Wieden Kennedy, put together SchadenFreezers that's stocked full of sad, well-now-my-day's-ruined jokes. The best part? They're in the form of melting popsicle GIFs, so as the ice disappears, the sadness unveils itself. Maybe there's a metaphor in there somewhere.

"It started about a year ago. I had a bunch of horrible jokes that I thought were so funny — like, popsicle stick-style," Kreher told Mashable. "Matt used to call them Scadenfreuders. From there, we ended up buying popsicle sticks, writing these terrible jokes on them and photographing."

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Mashable
is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's record 42 million unique visitors worldwide and 21 million social media followers are one of the most influential and engaged online communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.