Kenneth Cole, King Of Bon Mots, On The Power Of Twitter

Any city dweller with a sense of humor has probably gotten a good chuckle taking in a Kenneth Cole billboard with one of his famously witty sayings: Bad-weather boots accompanied by "Don't save it for a rainy day; use your slush fund.", or "Imelda Marcos bought 2,700 pairs of shoes. She could've at least had the courtesy to buy a pair of ours." He's established himself as the fashion king of the bon mot, which is why, he told me last night, he's such a fan of Twitter.

NEW YORK, NY - FEBRUARY 09: Designer Kenneth Cole attends the amfAR New York Gala to kick off Fall 2011 Fashion Week at Cipriani Wall Street on February 9, 2011 in New York City. (Photo by Jamie McCarthy/WireImage)

He invited a crew of bloggers and online editors to come see a screening of his favorite movie, Rebel Without a Cause, and check out his fall 2011 collection, which was inspired by the film. "I'm a rebel in search of a cause," he told me when describing the clothes, which led me, inevitably, to ask if he's responsible for writing any of those advertising witticisms himself. "There is one person who really does all of that," he told me. "One very demented guy who shares all of his thoughts." When I asked if they're ever pressed to come up with more, he said it was quite the opposite. "That's why I love Twitter," he said, which until recently, the designer himself had carte blanche access to. "Advertising only happens a few times a year, the ads and the billboards, but Twitter happens all the time." It had become an ad-hoc outlet for their every whim, which he confessed had gotten him in hot water recently (you may remember a flippant tweet about the situation in Egypt from Cole, which he later apologized for). "I have a tendency to put my foot in my mouth," he told me. "Now, my tweets go through a filter!"

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