Dense commentary on social media, marketing and branding.

UTV

It started with (from what I could see) @kapilb’s tweet which said, UTV Bindass should have not used Taj Hotel image http://post.ly/fjEH I personally think that is a fair point – remember how extra sensitive people were in the US, in the wake of the twin tower destruction? Under production films removed scenes showing the twin towers! And here we… Read more →

Indian audio labels and producers (who, in a quirky twist of fate, hold the rights to soundtracks in India, as against actual music composers) have been complaining about rampant online piracy for quite some time now. But, what exactly are they doing to find newer means of retailing and promoting music online? Take the example of Rakeysh Mehra’s Delhi 6,… Read more →