Tuesday, July 8, 2008

Marketing Web Analytics Manager

Job Summary: This position is responsible for the metrics program across all of our international marketing web properties. We are looking for an employee who can lead our company’s shift into being a true analytics based organization. This position is not just for someone who can generate reports. We need a people-person who can understand what other employees are asking for – even if they don’t entirely know how to ask for it or define it themselves. If you like helping people get the information that they need to do their jobs more effectively, then this position is for you. You will be working with a friendly, pro-active cross departmental team. This position will communicate on a daily basis with top-business executives, developers, content managers and the marketing team. The positions responsibilities will range from creating and implementing Omniture implementation requirements, training end-users on Omniture reporting, building dashboards, and analysis of data.

Essential Functions:•Assume lead responsibility for Omntiure SiteCatalyst implementation plan and refine, as needed.•Coordinate tag and tracking parameter implementations with the technical web team to ensure reporting requirements are met.•Participate in the design and site flow to make sure that all metrics are built into the system•Lead in the administration of the Site Catalyst application, as required.

•Partner with multiple business units to define and track Key Performance Indicators and reporting requirements.•Develop and evolve monthly Web Traffic Reports•Lead the development of senior management dashboards.•Perform in-depth analysis of web site metrics and provide actionable recommendations based on data.•Provide website behavior and customer experience analysis.•Manage ad-hoc reporting requests in coordination with junior analyst.

•Determine requirements for training the end-users of a distributed reporting tool.•Day-to-day management of program to ensure tracking, reporting, and analytics are functioning optimally

Skills and Experience:•Web Analytics and Marketing Skills•Experience with Omniture reporting administrative functions – You will be lead administrator or the tool•Advanced reporting and analysis skills – ad hoc reports, dashboards, scheduling, write-ups and presentation of findings.•Knowledge of Omniture’s Discover tool preferred.•Ability to use the Omniture debugger and review Omniture javascript implementation.•Ability to work with marketing to capture inbound marketing programs (email, search, online banners)•In depth knowledge of adserving tools (Atlas DMT or comparable tool, paid search capture, and email success metrics)•Interpersonal Skills•Experience developing collaborative relationships and partnerships with the business and technology departments that drive business results.•Ability to translate between technical and non-technical people.•The ability to effectively build relationships with individuals at all levels of the organization.•Excellent communication and influencing skills.•Practical problem solving and strategic thinking skills.•Excellent written and oral communication skills.•Service oriented attitude. You won’t stop until you figure out how to get people what they need and keep their experience with Omniture positive.•Management Skills•Experience writing Business Requirement Documents and Specification Documents.•Experience developing and presenting proposals to executive management enabling well informed technology-related decision making.•Experience in business process consulting and analysis.•Creative thinking and analytical skills•Self-direction skills and strong business relationship skills.•Ability to project manage the implementation changes to Omniture

Qualifications:•Bachelor’s degree•5-10 years experience in business and web analytics including analysis of online marketing activities. Will consider the right candidate with a minimum of 3 years.•Must have experience with Omniture – with exposure to administrative roles.•Extensive experience providing reporting with any website analytics solution.•Must have general technical and business systems knowledge.•Familiarity with systems development methodologies and practices.