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XPERIA ACCESS

Xperia launches content series delivering the backstage pass experience to a connected audience.

June sees the launch of Xperia Access – a unique partnership between Sony Mobile & Music – providing fans unprecedented access to the best in emerging talent. Across the summer, Xperia Access will produce and capture intimate performances, candid interviews, behind-the-scenes footage and exclusive competitions with the likes of Tom Odell, Newton Faulkner and Miles Kane. Supported by 'Industry Insider' segments featuring leading producers, A&R executives, marketeers and stylists, the online series aims to bring the backstage pass experience to a connected audience.

Brought to life by partnerships with VEVO and the Guardian, this always-on content strategy has been specifically created to drive brand preference and engage trade customers. It also highlights the strength of the Sony network in developing new talent and compelling content that can enjoyed and shared via Xperia devices.

Working with the internal brand teams, Citizen and PHD, 8lbs has helped develop the strategy from inception to execution – kicking off with an up-close and personal performance from Rita Ora at Sony HQ.