Our Brand Attributes

Who we are.

Our brand attributes reflect the unique character of the
university, and they should be expressed through our communications
and behavior.

If each message we convey and each action we take embodies one
or more of these strengths, our story feels more authentic and the
identity of our university will be more recognizable.

PURPOSEFUL AMBITION

We apply our determination in facing new challenges, and we
choose our futures among vast possibilities. We inspire each other
to define our paths, to realize our potential and to make an impact
on society.

RADICAL EMPATHY

We are collegial, engaged and inclusive—dedicated to
creating a vibrant and welcoming atmosphere across our diverse
campuses.

GLOBAL PERSPECTIVE

We draw our identity and our strength from a rich diversity of
people and ideas from around the world. Students, faculty, staff
and the community benefit from everyday exposure to different
perspectives, gaining broad awareness and celebrating
accomplishment.

BOLD PARTICIPATION

We seize opportunities. Our openness and ambition create a
culture of participation that encourages each of us to engage with
our peers in achievement.