The Album Isn't Dead

Feb 08, 2018

It's no secret that 90s price-gouging by record labels led to a difficult period for the music industry. But thanks to streaming, it's on its way back, although listener behavior has changed quite substantially. Platforms like Spotify and Apple Music have made it easier than ever before to listen to single songs and playlists. Albums are on their way out. Or are they?

On January 26th, rap-trio Migos released their third studio album, Culture II. It skyrocketed to a No. 1 Billboard 200 debut. But what's more interesting is the listening behavior surrounding the album. With 11 of its 24 songs debuting in Billboard's Hot 100, it's clear that the group's fans, and other listeners, are streaming the majority of the album.

This streaming success is nothing new for Migos, whose "Bad and Boujee" shot up the charts last year. But the new star-studded album has made true hitmakers of the Migos family, with its 3 members Kiari Cephus (Offset), Kirshnik Ball (Takeoff), & Quavious Marshall (Quavo) claiming the Top 2 Hot Hitmakers spots this week. Also aided by their songwriting credits on Culture II are Austin Post (No. 9), Shayaa Abraham-Joseph (No. 12), & Aubrey Graham (No. 16).

New to the chart this week are Daryl McPherson (DJ Durel), having co-written 5 songs on Culture II, and Tyler Hubbard, one half of Florida Georgia Line with writing credits including Jason Aldean's "You Make It Easy."

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