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Pilot Flying J Introduces New Loyalty Program

"MyRewards" points can be used on in-store merchandise, food and more.

March 15, 2012, 08:00 pm

KNOXVILLE, Tenn. -- Pilot Flying J launched MyRewards, a new loyalty program that provides different benefits to the chain's varied customers, including professional drivers, RV customers and preferred fuel customers.

All those who sign up for MyRewards are eligible for in-store retail and restaurant discounts. Professional drivers also can earn shower credits and points for purchasing fuel that are redeemable for in-store merchandise and food, while RV customers can earn discounts on fuel and dumping fees.

MyRewards members can see their account details on customer receipts, at in-store kiosks and on the Pilot Flying J website.

"MyRewards allows us to tailor rewards and benefits that best fit our customers' needs and wants," said Jimmy Haslam, CEO of Pilot Flying J. "As the driver-driven company, serving our customers is always our top priority, and we wanted to make it easy for them to simply 'join, drive and save.' That's how our MyRewards loyalty program works."

To encourage consumers to join the MyRewards program, every time customers swipe their MyRewards cards from now through April, they will be entered to win $10,000 in the "Trace Adkins Ride for Rewards" cash giveaway.

"Loyalty is important to me, my fans and the hardworking Americans out there who know the value of a dollar and who appreciate a company that values its customers like Pilot Flying J does," said Adkins, a country music star and new Pilot Flying J spokesperson. "The people who rely on Pilot Flying J for fast, friendly service will get great value from this new loyalty program."

Customers wishing to enroll in the program can pick up a MyRewards loyalty card at any participating Pilot Flying J from either the store cashier or at a kiosk. Professional drivers and RV owners who have a Driver Payback or Frequent Fueler Advantage card are not required to get a new loyalty card or re-register, the company said.