Who We Are

The BBB Institute for Marketplace Trust is the 501(c)(3) foundation of the Better Business Bureau (BBB). We work with our network of BBBs across North America to build marketplace trust through education programs that empower consumers and help businesses be better.

Empowered Consumers

We teach consumers how to take control of their purchasing decisions and avoid falling prey to scams.

Better Businesses

We help businesses be better at serving their customers and becoming integral stakeholders in their communities.