The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

The Franchise Brand Manager is responsible for leading the execution of key marketing projects affecting the market(s) or set of brands within Nigeria; ultimately delivering positive volume & brand love growth, and to manage marketing and finance projects. The 3 key expectations from a BM are as follows:

Lead Monthly Business Analysis

Lead End-2-End Marketing Program & Innovation Implementation

Learn to Engage with Bottlers During Plan Implementation & Tracking.

The Company’s effort in building a strong consumer insight driven business growth model, coupled with development of scalable programs & tools for implementation by our Bottling partners is critical to our short and long-term business success. The BM will have to learn to develop and shape the relationship and strategic plan development with the Bottling partners.

The BM will be required to lead and manage marketing and finance projects and is expected to prepare and share with the line manager, the performance plan, career plan and development plan. These plans will have to reflect the updates in Performance Enablement on a full year and monthly basis.

The key responsibility of the BM role is to lead the internal monthly analysis of performance of our brands, in each market, which will in turn be the basis to help the Marketing managers lead the conversations with the different stakeholders on short, medium and long-term strategies. The monthly analysis will also help execute market brand programs collaboratively with the Bottler Marketing & Operations teams to ensure implementing a strong path to consumer-driven business growth.

The second responsibility of the BM role is to lead the end-to-end Marketing and Innovation project implementation in-market. This will require an in-depth knowledge of our brands, in terms of Brand Vision and Architecture, Visual Identity System, design principles, the understanding and application of the Innovation process and Coke Works, Project Management, the management of a cross section of agencies, from the material and strategies developed by the Central team.

A third key component of the BM role is to learn how to work the Bottler during the plan implementation. The BM will need to work within the System to discuss, align and execute activities with the Bottling partners. To develop their knowledge of the Bottling System, the BM will have to continuously do in trade and country visits, to be able to share & discuss on country specific points with the stakeholders.

Lastly the BM will be expected to follow set routines and document and track them via Zoom and other related tools.

Key Duties/Responsibilities Lead Monthly Business Analysis:

Understand and extract K&I data - including using proxy data to connect the dots. This will be done monthly with retail audit information and when required with BGS information. The BM shall work on the weekly Zoom charts with supporting data from the above sources.

Analyze data and extract Insights to drive business performance, connecting to key drivers, on an ‘as required’ basis.

Available Jobs in Nigeria Today

MyJobMag.com is a fast-growing jobs in Nigeria publishing platform.

We assist job seekers by providing the latest and verified job adverts and career information from employers and recruiters in all Nigerian states. We ensure candidates get to apply for insider job vacancies that go unadvertised both online and in newspapers. Our job services are FREE ie. we do not expect jobseekers to pay for our career services. Subscribe to MyJobMag via the following channels: email, Facebook, Twitter, Blackberry:
C001EA272

Leading Job Site in Nigeria

As the leading job website in Nigeria, MyJobMag is much more than just a job listing platform. We offer various articles, tip, resource and tools for both job seekers and employers.