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Appeared on: Monday, December 22, 2008
Nokia's Mail on Ovi Public Beta Goes 'Live' Around the World

Mail on Ovi, the free email account from Nokia, is now 'live' and can be set up directly on Nokia phones without requiring a PC to get started.

Nokia has bought a dozen companies to jump-start its Internet
business as growth in the mobile phone market stalls.

The handset maker has gathered access to all of the services to its
Ovi.com site, but so far they have all demanded additional usernames
and passwords, something analysts see as one of the major obstacles
for takeup.

From now on, people who use Nokia Series 40 devices can create their
own email address directly on their mobile phones. The Ovi email
account gives a person all the features and functionalities of a
typical PC-based email account. During the Beta period, consumers
will be able to choose from 12 languages based on the settings of
their device, including English, Spanish, Portuguese, French,
German, Hindi, Bengali, Tagalog, Bahasa Indonesia and Bahasa
Malaysia.

"We're creating a mindset shift with mobile messaging. Mail on Ovi
is the first-ever email service which allows people to create an
account directly on their mobile phone, and start using it right
away" said Senior Vice President Tom Furlong, who oversees Consumer
Messaging initiatives within Nokia's Services & Software
organization. "Rather than focusing purely on push email for the
world's most advanced mobile users, we are mobilizing email across
Nokia's mainstream device portfolio, while giving consumers in
emerging markets their first email account, Mail on Ovi, as well as
their very own internet identity. These people are the new 'mobile
digital natives' who will exclusively use their mobile phones for
email and internet, rather than a PC."

Nokia has launched more than 35 Nokia Series 40 device models which
immediately enable the creation of the Mail on Ovi email account. As
of October 2008, Nokia has shipped more than 110 million of such
devices globally.