While most efforts at marketing Cape Cod have focused on having fun in the summer sun, few have touted the positive aspects of living here full time, raising a family and building a career here.

“No [web] site has told about living and working on Cape Cod,” Gary Sheehan, chairman of the Cape Cod Chamber of Commerce board of directors, told a gathering of media and representatives of many Cape businesses and organizations at Cape Cod Hospital Feb. 19. That’s why those two areas, as well as “create” and “play,” are the focus of the Cape’s new website, WhyCapeCod.org, which chamber officials unveiled this week.

The website’s visitors will see information on buying a home, finding a job, child care, health care, organizations, transportation, cultural, recreational and sporting events, and more.

U.S. Rep. Bill Keating and state Rep. Sarah Peake helped with the sales pitch for the new effort.

Peake, chairwoman of the Legislature’s joint committee on Municipalities and Regional Government who formerly headed the joint committee on Tourism Arts and Culture Development, said the Cape’s economic and creative assets have been kept a secret for too long.

“I feel like we are going through an economic renaissance on Cape Cod,” she said. “We are now getting the word out and should no longer keep a secret.”

In addition to having the nation’s oldest and continuous artists’ colony in Provincetown, Peake said, creativity goes beyond traditional art to web designers, landscape architects, creative professionals and entrepreneurs such as a new chocolate business in Truro. “We are open for business. It’s a great place to be 12 months a year,” she said.

Keating noted the efforts to expand marine sciences, cyber research, engineering and technology careers, unmanned aquatic vehicles and drones. “Innovation is occurring on Cape Cod,” he said, “and a lot is because broadband opened up the Cape.”

Kristen Mitchell Hughes, chamber vice president of tourism marketing, and Courtney Wittenstein, communications and membership services manager, were credited with developing the website.

Chamber CEO Wendy Northcross then described the contents of the website projected on a large screen. The “Live” section includes statistics on Cape Cod “to help people decide if they want to live here,” she said. They can compare the Cape to other states and counties across the country.

The chamber picked four or five potential business sites that are pre-permitted to help “the chamber promote in a very aggressive way,” Northcross said. Other areas of the “Live” section cite high ratings for Cape towns, schools, media and health care.

Each section has links to related websites and video testimonials from people living and working on the Cape. The “Work” section promotes the Cape Cod Young Professionals as well as providing information on buying a business, networking and finding government resources.

The “Play” section includes lists of everything from beaches, biking and hiking trails, restaurants, libraries, senior centers, social clubs and sporting events, to getting married on the Cape. Northcross commented how the latter has “huge economic benefits, especially for smaller businesses.”

The “Create” section will complement the Arts Foundation of Cape Cod’s new website to be launched in June and will give a broader definition of the creative economy, Northcross said. It will provide creative business support as well as links to the various arts and culture venues.

Northcross said the website was designed as a “responsive” one that enables optimal viewing on a range of devices from desktop computers to mobile smart phones.

The chamber also is implementing a marketing plan that includes print and digital advertising, social media and public relations. The first social media promotion launched Wednesday asks people to share the new website on Facebook or Twitter with the hashtag #whycapecod between now and March 31 for a chance to win a whole year of Cape Cod Beer.