PV

PV

Present Value

The worth of a future amount of money at specific point in time. If one expects an investment to result in a cash flow at a certain time in the future, calculating the cash flow's present value will help the investor decide whether the investment results in a real profit. Calculating the present value assumes that the investor knows both the future amount and the applicable interest rate or rate of return. One discounts the interest rate or rate of return from the future amount in order to arrive at the present value. Mathematically, this is expressed as:

Ct = C(1 + i)-t where C is money, t is a number of years, and i is the interest rate or rate of return.

On the surface, higher page views suggest interest in the page--and you might walk away thinking that the home page generates lots of interest from its scintillating content and is therefore, interesting.

The Free LookUps are the most commonly used pages on our Web site, and the number of visitors and page views reveals an important Internet trend -- people need and are looking for easier ways to make the Web work for them.

AOL has been executing on a business strategy designed to increase page views and unique visitors while increasing the value of our ad network, by delivering the best programming on the Web, and utilizing all of our resources including products and platforms to recirculate traffic throughout our sites," said Bill Wilson, Executive Vice President of AOL Vertical Programming.

com, the premier online resource for building industry professionals, has recently experienced a tremendous increase in attention from the construction industry, the most dramatic example of which is a nearly 15-fold increase in the number of page views to their Web site each month.

com kept its strong lead in February as the top newspaper Web site, besting competitors across the country in unique audience, page views, and time spent per person on the site, according to Nielsen//NetRatings.

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