Monday, June 25, 2012

Hasselblad is working closely with renowned imaging standards expert Scott Geffert to promote a new era of ‘best practice’ in the industry.

The news comes as the company launches its new Phocus Calibration Guide for the Hasselblad digital camera system.

Peter Stig-Nielsen, Hasselblad’s director of digital camera products said: “Our launch of the new calibration guide is an important step in our mission to educate users with current best practices and is designed to meet the emerging standards for accurate colour and tonal reproduction.

The ‘How To’ guide includes specific instruction on creating custom ICC input profiles using third party charts and profiling software. Additionally the guide offers Phocus configuration suggestions for capturing two dimensional originals as well as three dimensional objects.”

Scott Geffert, president at Imagingetc has become an acclaimed ‘voice of the industry’ for his work on developing and deploying universal imaging standards.

Added Stig-Nielsen: “We are delighted to announce this formal cooperation with Scott in a joint mission to help advance imaging standards. We will be working with our R&D team to further address the specific needs of the cultural heritage community – the area where art meets science. We manufacture real solutions for real photographic applications based on community interaction.

Our Special Applications Department is a hub where Hasselblad users’ innovation meets creative minds at Hasselblad R&D. This enables us to look at new opportunities in specialist photographic fields such as aerial photography, forensic science, 3D imaging and more.”

Sunday, June 17, 2012

ImageBrief, the online marketplace that connects image buyers with a global network of professional photographers, has appealed to photographers to find those fabulous lost images that lie in their archives unused and let them be found!

"The Lost” film is a call to arms for photographers to seek out those hidden gems on their hard drives and use them in response to the growing number of briefs on the ImageBrief website. Under the innovative new business model created by ImageBrief, image buyers submit their requirements, including budget and licensing needs, via the ImageBrief website and registered photographers are then invited to submit their relevant shots. The model is being embraced by photographers thanks to its budget and licensing transparency.

“ImageBrief provides photographers with an opportunity to monetize those images sitting on their hard drives that may not have been used otherwise,” said CEO Simon Moss. “We’ve had a great response from photographers who feel they have unprecedented control over how and where their images are used.”

More than 3000 photographers from over 100 countries are already part of the ImageBrief community. Photographers are accepted on the strength of their portfolio, and once accepted they have the ability to receive and respond to briefs. Photographers wishing to find out more should visit http://www.imagebrief.com/photographers