The Power of Google My Business

Google clocks in as the world’s most powerful search engine, with billions of searches performed by consumers around the world each day. As most of us know from personal experience, search engine results dictate the way that many of us decide where and how they will spend their money.

Simply put, you can’t afford to ignore the impact of Google on your business. This is true regardless of your industry.

Anyone with even a passing knowledge of search engine optimization can tell you how important it is that your website land on the first page of results.

We break it down into a simple formula:

A Higher Ranking = Higher Business.

Getting To Page One

One of your prime Google-related SEO goals is to get your business onto page one of the search results. Most internet users never click onto the second page of results; they’ve already found what they need.

Here’s where Google My Business come into play. It’s one of the easiest and simplest ways to get your business to rank on the first page of results.

You can help make it as easy as possible for consumers to find your business.

You can curate reviews and other related content that has been generated by users.

You can use Google My Business as another part of your SEO toolbox.

Google My Business is another way that you can optimize your business’s online presence.

How to Start Using Google My Business

To prove that you’re a real business, you’ll register to receive a code that Google will send to you in the mail. Once you enter the code, Google will unlock a number of features that allow you to optimize your presence.

Make sure to take your time with these next steps: it’s a fast and easy way to build your online presence on Google.

Make Sure Your Information is Accurate

We can’t stress this one enough: inaccurate information can actually lead to a loss in sales.

Online tools like Google index this information, so it should be an exact match to the address listed on your website.

Additionally, a local phone number helps build your credibility.

List Your Business Category and Company Attributes

Keyword strategy can support what kind of category and company attributes you select.

You should be wary, though, of stuffing your Google My Business presence with keywords.

Keywords can support SEO, but their presence should be subtle.

You should pick a business category specifically suited to your company. Withmore than 2,000 business categories available, the more specific you are, the better.

Attributes allow you to get even more specific so that you can relay details to customers about what they will find when they arrive at your location: