“We were always looking for the perfect tequila and we could never find it, so we said, ‘What the hell? Let’s give it a shot and make our own,’” Clooney told the Miami Herald. ”I’m not just endorsing this. It’s ours. … I even crushed the agave with my own feet.”

What’s great is that this new venture is funding Clooney’s Satellite Sentinel Project, which he launched in 2010 to capture real-time imagery of any potential threats to people on either side of the Sudanese border.

“We want to let potential perpetrators of genocide and other war crimes know that we’re watching — the world is watching,” Clooney E! News. “War criminals thrive in the dark. It’s a lot harder to commit mass atrocities in the glare of the media spotlight.”