BMW M

BMW M - IAAFRANKFURT MOTOR SHOW

For Germanys massive motor show in Frankfurt, ARRI Media, lead media production company Rekorder and Wolf Productions collaborated with lead agency Meiréto develop an immersive show experience. I was offered the opportunity to work with the amazing team of artists at ARRI Media as freelance Senior Art Director and Motion Designer to create animated content for BMW. This portfolio piece shows an excerpt of the IAA show: the BMW M presentation. During the preproduction phase I designed pitch frames and animated the rough animatic. Later on our team of three designers got to do all parts of production, from layout to animation, shading, rendering and compositing.

STILLS

Stills from the final animation produced in 9k for the almost 50 meters of curved screens.

MAKING OF

Various renders, quick previews and stills done while working on the M project.