Sandy Hook Promise "Evan"

At first, "Evan" seems like a simple high school love story. But as it unfolds, a darker story is revealed. For launch, we hired influencers to post the film without giving away the subject matter. As a result, viewers were so shocked by the twist that they immediately shared it to find out if their friends would also miss the second story. This led to over 100 million views in the first week alone. YouTube reaction videos received millions of views of their own. And the film is now being used by Disney and the US Dept. of Homeland Security as a training tool.

Social/Influencer Case Study

FedEx "Golf Cart"

FedEx can help your business with e-commerce, no matter how big it is. Or isn't.

"The Snickers Write-Off"

This Arizona woman (unsuccessfully) tried to write off a Snickers on her taxes. For real. So we turned her story into a social film to share right before tax day, since it perfectly reflected our tagline "You're Not You When You're Hungry."

Foot Locker

These are a bunch of spots for Foot Locker and Kids Foot Locker.

"Rookie"

"Selfie"

"Dreams"

"Melo Dominates"

"The Deal"

Twix "Time to DeSide"

Left Twix and Right Twix got their own packs. Which makes sense since they have about as much in common as an undertaker and a mortician. And a bunch of other things that are also totally opposite.

FedEx "Montage"

Snickers Bites "Unfamous"

When you're only a little hungry, you're only a little different. Which means you don't get to turn into a cool celeb like in all the regular Snickers commercials.

We ran this together with the pre-existing "Marilyn Monroe" Snickers spot so that they formed a single :30.

We also created a social video to get people to tell us who they become when they're a little hungry.

Actual spot

:30 "Marilyn" version

Social video

Autism Speaks

We made four different :15 commercials that ran back to back on CNN to tell one story about Autism. When viewed separately, each spot felt super simple and true to its brand. But when viewed together, they showed how an early Autism diagnosis can literally make a lifetime of difference. A message played at the end of the airing sharing that message with viewers.

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Case Study

Twix "Lachey vs. Lachey"

This is what happened when Left TWIX hired Nick Lachey as their celebrity spokesman and Right TWIX retaliated by hiring their own celebrity spokesman and it was also Nick Lachey. The events of the campaign unfolded in real-time through online video, Nick Lachey's social media accounts, and blogs that we partnered with to "leak" details of the campaign within the campaign.

Case Study

FedEx "North Pole"

Santa uses FedEx to deliver all his Christmas gifts so that he can watch TV and eat cereal through the holiday season.

FedEx "Mother's Daylivery"

Mother's Day is an easily forgotten holiday. So we made really fast gifts for people who did just that to highlight the speed of FedEx.

FedEx Mother's Daylivery

Sandy Hook Promise "Monsters"

We showed parents that they knew less about protecting their kids from guns than they did about protecting them from make-believe monsters.

Smithsonian/M&M's

These print ads were done through a partnership with the Smithsonian and highlighted the important role M&M's have played from a historical perspective.

Twix Taste Test Challenges

In 2016, Left Twix conducted Left Twix Taste Tests while Right Twix conducted Right Twix Taste Challenges - two very different things - for our campaign America Picks Their Twix. We went to malls and music festivals to conduct the tests, and a social/mobile experience allowed fans everywhere to take online taste tests for themselves and vote.

Sandy Hook Promise Documentary

"What They Left Behind" is a 34-minute documentary about the shooting deaths of three different kids in different parts of the country and is currently airing on Netflix.

"What They Left Behind" Trailer

AT&T "Cloud" Film

We created this film with Noam Murro to run in theaters to launch the "Rethink Possible" tagline for AT&T. But then it never aired. Or even got transferred. So we did the FX work on it anyway and it turned out pretty epic. Just watch it in the smallest window possible.