It has been said that bicycling is the new golf. It is a fun, leisure activity that brings people together, but for many, cycling is more than mere sport—it’s a way of life. Even a number of Arkansas’ top executives are avid bicyclists, hitting the trails for exercise, relaxation, competition, camaraderie, and now more than ever, transportation.

Arkansas’ bicycling population is growing up, and a growing number of these recreational cyclists are helping advocate for more paths, lanes and safety measures while personally demonstrating the pleasure, exercise and efficiency that comes with traveling on two wheels.