Monday, April 25, 2016

23rd April, Mumbai: Baaya Design announced the launch of ‘Life & Art of The Warlis' an interactive workshop which provides an experience that is authentic, experiential and educational, with a purpose of promoting Indian art forms. This the first of the series of workshops and cultural tours which will be conducted throughout the year. The aim is to get connected with the beautiful Warli art & their unique culture through an innovative workshop.

Baaya documented an in-depth research on Warli culture & presented some interesting facts about the history of Warli lifestyle. Renowned Warli artist Raja Ram Hengadi personally addressed the participants during the workshop & introduced them to Warli paintings.

“We believe that art has the power to change human consciousness and that our workshop will challenge you to think broadly about how we are all connected to our roots.” said, Shibani Jain, CEO, Baaya Design.

Overwhelmed with the workshop’s response, Roshan Kala Puraskar winner Raja Ram Laxman Hengadi said, “Baaya has helped us to display the art form through Paintings and workshops. I have been associated with Baaya for past 8 years and I’m very excited to be a part of the process of promoting Warli art to the end consumer. These platforms also make consumers understand the sweat and work behind the art. Baaya has reached the grass root level to uplift the art & artisans like us & has played an important role to provide a sustainable income to our families.”

“This is just a start and we are going to introduce more India art & crafts such as Copper enamel, Gond, Kalamkari and many more. Our objective is to make the art lovers truly aware and make them understand the history to be able to feel connected to its roots.” Added Ms. Jain

This Warli workshop received great interest from art lovers of the city and has encouraged the brand to host many more workshops in coming months. Baaya has also initiated a series of cultural tours where the patrons would get to visit the Warli villages and experience this art form at the grass root level. Warli paintings & various home décor products will be available at Baaya Design as a part of this activity.

About Baaya Design:

Baaya Design store and studio, provides a unique experiential environment, which not only showcases the most authentic arts and crafts from across India, but also presents them in the most innovative manner, that meet contemporary expectations. One can see and purchase /order a customized artwork from over 30 types of arts and crafts, surface applications, installations all across India. Baaya Design works with master artisans to create the most fascinating murals, accent furniture, accessories and lights. Baaya’s designers work closely with customers towards creating theme/size/color based customized applications for interiors.