Target Software Retains Trinity For Team Approach

By Adweek Staff on March 26, 2001

Target Software has retained Trinity Communications to handle marketing chores for its flagship Team Approach application.

The Boston agency, well-versed in technology and business-to-business, is charged with creating a brand strategy, identity and positioning, and related materials for the client/server-based software. Work will target primarily large, not-for-profit organizations involved in fundraising activities. Account executive Erin Murray will oversee the assignment for the Cambridge, Mass., client.

"The commitment is a branding exercise, and therefore it is hard to detail the level of the project specifications [i.e. print, collateral, etc.] until we delve a little deeper into the work," a Trinity representative said.