[Solved] QML files and JPG image in QRC

I ran into a problem, when I tried to create a Windows installer from my application. Because I have several qml and image files, I put them into one resource file. I will use the Hello world program to demonstrate:

BUT: When I copy the created executable (with necessary dlls) to another machine, it won't load the image. I see only the "hello world" text with white background. What it means? It means that the compiled program finds the qml but not the image from the same QRC resource file.

PLEASE NOTE:
I tried almost every combination with Image source location, I mean: placed into same folder the QML and the PNG files
source: "Desert.jpg"
tried to load directly from QRC:
source: "qrc:/gfx/Desert.jpg", "qrc:///gfx/Desert.jpg"
etc...

In most cases it worked from the compiled folder, but never on the other machine. Checking the size of the executable file I suppose that it contains the image, why it doesn't loads then? Please help, did I missed something?