VOGUE’s Chloe Schama writes, “After baby three, it took all we could muster to maintain any kind of routine… Enter the SNOO—a ‘smart’ crib that will rock your child to sleep accompanied by carefully calibrated levels of white noise.”

CES 2018, the biggest electronics show in the world, is underway in Las Vegas, and this year the focus is on artificial intelligence that could soon change your life. NBC business correspondent Jo Ling Kent reports for TODAY.

The Nuraphones have some pretty lofty aspirations and an equally high $399 price tag. They’re also far from the first pair of headphones to promise a custom sound profile — that seems to be all the rage in the industry these days. But even taking all of that into account, Nura’s first product hits the mark. Hardware is, as they say, hard — but while the startup seems built around one (admittedly cool) feature, it’s clear the company has put a lot of time, care and money into product execution.