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Music Marketing & Preparing to Live Stream

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- On this episode we (dial tone) do it again. (upbeat hip hop music) - [Gary] You ask questions, and I answer them. This is The #AskGaryVee Show. - Hey everybody, this is Gary Vay-ner-chuk and this is episode 202 of the The #AskGaryVee Show. I have some new kicks. Get in here Staphon. Feeling' pretty good about these. Went with the blue shirt along with it. India is here. - Hi. - And we are very focused on a 202 call-in show. We're bringing it right back. All of you hated on it. We made some adjustments. We think we got something, India. - Yep. - Are you ready to get into the call-in-- - [Both] Show? - I am although-- - No, no. We weren't done yet. - It's been like outsourced to robots. You know? It's the future. - Oh you got very upset and what happened in 200, huh? - No, it's actually kind of nice. - Or you just so busy with the in-- - Yeah, I have so many meetings the schedule. It's kind of a relief. - Alright, let's do it one more time. Are you ready for the-- - [Both] Show? - Very good.

Andy, this is on you. Are you ready to take responsibility if this is glitchy? They didn't like the cadence. They didn't like the chop. We think we got it. - I'm ready to add operator to the resume. - [Gary] Alright, operator. Let's do it. Episode 202 of The #AskGaryVee Show, Facebook Live you are the backbone of the call-in and live episodes. 949-793-7611, call in the show. And we'll get to the first caller in one second but if you are not following me on Facebook, Staphon, let's do a nice little edit here. Let Zak or Andrew design something here.

Not like your font. Get something pretty here that says Facebook.com/Gary, please and link those links up on YouTube and Facebook when we post it. On Facebook that's kind of weird but anyway on YouTube. Make sure you're following 'cause Facebook Live will be the backbone of me doing this show. Oh by the way, I have an idea, this is ad hoc even though we're filming it will be in the show this is not really for the show, give me one second.

Actually, you know what? Black-and-white this out. You don't usually do that, do that for me right now. I think we should do a commercial. Something screwed up? - [Andy] Spinning wheel of death on Aircall. - Yes. You're in deep trouble, right? I love it. (laughter) While you crash that out, while you panic, I'll tell these guys. Are you dead? - [DRock] Andy, Force quit. - [Andy] Yeah. Spinning wheel of death. Everything I can do but if I go here-- - [Gary &amp; DRock] So force quit.

- I love it. - [Andy] I don't think it's going to fix it. Right before I was talking to the guy and he was like I was talking with the tech team, how many exactly do you think are going to be calling in? I was like a lot. It's going to be a lot of calls in a short amount of time. He's like alright, when's the day for the show? 10 minutes. Oh, wow wow wow. Wow wow. (laughter) - Alright, so what's gonna happen now? - [Andy] I'm gonna quit. - I'm going to stall here while you do this.

India, find a question. - [Andy] We're going to go to old-school way. We have a new number. - No, we can't do the old-school way. I think that thing was really working well. - [Andy] It's broken. We broke it. - We didn't break it yet. You give up so easily. - [Andy] I can't even, I have to shut down my computer. - Let me show how you do it. It's very easy. You go hmmmm, you hold it, you hold it. Good. What the problem going to lose stuff? - [Andy] I mean cool but then all right. - But what? - We can still use the Google Voice number. - I don't want to. I want to use this thing. - [India] I have questions. - [Andy] Google Voice works. - India, you ask a question. I'm not using Google Voice, I want to use that thing. Is that the guy calling? - [Andy] Yeah. - I love it, good hustle. Way to watch. You keep doing your thing, we'll do our thing. - Want to talk about what you would do if you were the CEO of Yahoo. - Yeah, let's talk about it. - If you woke up and you are the CEO of Yahoo what would you revitalize the company? From Robert.

- I think what I would do is truthfully a lot of M&amp;A, mergers and acquisition. I would go and look at the Anchors and the Musically's and the after schools and the things that are emerging in the marketplace and realize what I have is a business model that is cold or not working as well and not rolling so that's what I have an issue in and when I have an advantage in is that I have dollars and assets and money from Alibaba and other places that I can deploy and so I think when your core business is not driving upward mobility in growth in your company. The thing you do is you leverage that asset to try and build up your future.

And so my answer would be M&amp;A. I think to Marissa's credit, the current CEO, and I have a lot of respect for her and I think it was a tough gig that she jumped into. She went out and did that and bought Tumblr for a big nut. And to me in hindsight if she would have been able to buy Instagram instead of Facebook buying it though I'm sure Kevin wouldn't have sold to Yahoo that he would have to Facebook. There was definitely other, I do believe that when Marissa became the CEO there was probably a moment where she could have bought Snapchat for 1 billion or two but then the question becomes when you buy these hot things on the way up do they stop becoming those hot things once they go and get cashed out and there's not the same energy. The other thing I would have thought about is hardware. I'm very obsessed right now with the notion of hardware.

I think Facebook should absolutely, don't worry about the cost I think that Facebook should absolutely make a television for example. I think Yahoo could have made a television, could have made a Netflix competitor. I didn't like your reaction there Andy. Worry about the cost. (laughter) And so the biggest thing I would say to all of you to make this a little more relevant to so many that watch why don't you focus on the following. If you're in a business that has a situation where it's not growing as well, you need to kind of disrupt yourself and try to make new revenue angles and try to do different things. If you stay the course and try to do incremental things that grow your business that becomes a vulnerability.

So if you're in a 3 to 4 your year funk where your business is flat, you have to really change the business not just do what you're doing a little bit better. For example, Wine Library one thing I've always debated that if we capped out our growth on the wine stuff is to really build out Gourmet Library and become like a supermarket and sell cheese and gourmet meats and things of that nature. That's a big change than just doing wine selling a little bit better. Doing a little bit better on email service to adding a couple more selections or changing the pricing strategy on the core business so if I was Yahoo CEO a year ago and just trying to grow the business, not taking any of the Wall Street dynamics into play which Marissa had to, I would've done very drastic things in hardware would have been on the forefront. I think phones are too hard. I think televisions are easier and so I would have done is made a Yahoo television that was unbelievable. Would have bought a TV producing company that makes TVs and put Yahoo at the forefront of the brand and then build an over-the-top Netflix like business and produce original content that would have driven into there because Amazon and Netflix are now making some of the best television in the world.

You're my man, my Jesus. What is going on? - I appreciate it, man. Pedro, what can I help you with? Where are you from and what's your question? - [Pedro] I am from Portland, Oregon. I am the social media specialist of MotoCorsa Ducati. My question is about live streaming. - Okay. - [Pedro] As far as preparation for live streaming if you are going to do Periscope or Snapchat how much do you need to be prepared for that? - I think that and thanks of the question it makes a lot of sense obviously when you're an entrepreneur or personal brand, I actually think the more ghetto the better.

The more real there are so many other platforms, your Instagram photos your Facebook posts, there's a lot of places to go to polished. I actually think live streaming's big upside is actually just the real and the raw and the lack of preparation is really attractive and has been the reason people loved reality TV and the reason they would love Periscope. Now when you work in a big company like you and others, you need to be careful.

Is there something in the background? Is there a document on the desk that people can see? You got all these things you have to worry about that big companies worry about so you need some level of preparation but I think that's awareness to what could happen versus actually prepping. You know what I mean? - [Pedro] Right, yeah, perfect. Pretty much all of our good stuff if on-the-fly. - Always man. - [Pedro] No preparation. - Pedro, always. I'm going to go next call. I appreciate you watching, brother. I love you. Thank you for that. The bottom line is that people are always going to be more attracted to the authentic. There is an absolute place for the polished movies, TV. I think YouTube's an incredible, look were doing DailyVee polished because I believe in the strategy. In a world where now I believe YouTube videos are going to be very easily consumed on televisions all across America I think it's a good strategy.

You got a call coming Andy? How's it going? - [Andy] I had it and then right when-- - It's all right. Here we go. I think it is super important to recognize that real and authentic is just as potentially important as polished. I think way too many creators and videographers and people that make videos always overthink that. They don't understand that the raw (phone rings) can be just as good as the glossy. It's like fashion, India. Like a great suit is great a little bit of swag in the T-shirt is great too. Let's go to the next one. That's right. - [Phone] Call from unknown caller. To accept-- - This is Gary Vaynerchuk you're on episode 202 of The #AskGaryVee Show. Who's calling and where you calling from? Hello? - [Caller] Hello? Gary? - Yes. - [Alex] Hey, what's up Gary? This is Alex Schwartz. How are you doing, man? - I'm doing super well, Alex. Where you from? - [Alex] I'm from San Diego. - Love it. Everybody's very lazy in San Diego. Don't you agree Alex? - [Alex] Totally agree. It's a bunch of party people and pot heads. Hard to do business here. - I agree man.

You need to move to New York. - [Alex] I wish but it's too cold for me. I'm originally from Brazil. (laughter) - Respect. Alex, what's your question? What can I answer for you? - [Alex] I'm an IT consultant and I'm kind of struggling on going to the next level of just being me, the IT consultant, to actually creating a business and a brand. Unfortunately, I'm usually known as the IT guy. - Yep. - [Alex] The PC Guy, and it sucks but I don't care because it's good money. - Yep. - [Alex] How do I move from being the PC guy to actually having a business, a name and grow.

- What do you want? Alex, what you want the business to be? What do you want to sell? - It's IT consulting and IT support and IT management. - Got it. You want your own gig and you want to build a personal brand so that clients then come to you and you can build employees underneath you. At first you'll do your own work and then you'll get other people and you'll build a firm like I did with VaynerMedia, right? - [Alex] Correct. - You gotta put... Go ahead. - [Alex] I'm putting the work but it just me and my name and I'm kind of struggling-- - Well that's because-- - [Alex] It's actually business, not just me.

- Yeah, I get it. The way you gotta do that first of all is produce content. Become bigger of a name. Put out all your best advice. Blog on Medium, put out Instagram tips, do white papers on Slideshare, do Facebook Lives, Periscopes, make content, make content, make content. Show your expertise, have inbound business and just like with VaynerMedia, people want to hire Gary Vaynerchuk but Gary Vaynerchuk's not available. It's VaynerMedia. But guess what, Gary Vaynerchuk was available in 2009, '10, '11 and '12 and then I made enough money to hire other people and Gary Vaynerchuk wasn't available. Right now, don't stress about the semantics whether they want you or your business you don't have the money or the need to hire a bunch of people yet. Create such demand that you take those dollars and hire people and then just tell new clients it's my expertise delivered to my employees but you don't need me to physically fix your PC, got it? - [Alex] Got it.

Now, real quick question you always say that Facebook is doing much better for ads than Google ads, do you still believe that? Do you think I should, if I were to run some ads should I go-- - You should do both. I think Google search is great for the business you're in. I do think Facebook is better for content and branding. You should do both but my first start making a lot of content. I need you blogging on Medium.com about your thoughts on PC and your thoughts on IT and your thoughts on tech in today's society over and over and over again content, content, content video, written form, audio, Soundcloud, Anchor. All of it. It's all about the content, Alex. Thank you brother. Thanks for being on the show. Let's get onto to the next call Andy. I don't know if you got it figured out yet. (phone rings) Oh my God. (laughter) I'm getting excited. - [Phone] Call from unknown caller. - Kyle. Kyle, turn down your audio. How are you? Oh, we lost him. We didn't figure out the hack.

Kyle gave up and hung up. - [Andy] Kyle! - [Gary] Kyle. Listen, Kyle is making your game look bad, Andy. India, actually I found a new thing for you. - [India] Oh really? - Yeah, good news. Computers have not taken over your life yet. - I'm cool with that too. - No, I know you are. But what's really cool is that we can, in these in-between moments where funny things like what's going on with Andy (upbeat hip hop music) questions and things of that nature. It a whole new little thing for us. - A mini show in the show. - A mini show in the show. - [Both] Cool. - Yeah. Like it. Andy what's going on? Go ahead, India. (phone rings) Oh here we go. Vancouver. - [Phone] Call from unknown caller. To accept... - Hello this is Gary Vaynerchuk you're on episode 202 of The #AskGaryVee Show. Who's this and where you from? - [Sylvia] Hi Gary. This is Sylvia I'm from Vancouver, Canada. - Hey, how are you? - [Sylvia] Good. I have a question for you and my question is I'm breaking into the online market. I have made courses before but I took some time away and now it's...

- Darn it, I'm so sorry. I'm so sorry. It was too choppy. She was breaking it online courses I could hear it but she was also breaking up. And I'm so sorry. I hate this but I have to navigate the cadence and the flow of the show and it was just too choppy. Andy can't figure out the choppiness? I know we're not doing is the way, we're not screening calls and I think we should continue not to screen calls.

I know a lot of you are like, screen calls and do this I get it this is how we're gonna do it. (phone rings) You know? That's the way it's going to be. - [Phone] Call from unknown caller. - Hey this is Gary Vaynerchuk you're on #AskGaryVee 202. Who's this and where you from? And please turn down your computer or what have you. - [Cam] Hey. - Hey. - [Cam] Hey, this is Cam. - Cam what's up, baby? Is his Cam Newton? - [Cam] I can't believe I got on. No, Cam Herald. I wish it was Cam Newton. - Cam, where you from? - [Cam] Oklahoma City. - Love it, brother. What can I help you with? - [Cam] I'm currently working on a book and I'm interviewing different entrepreneurs. What advice would you give to someone that is trying to get a hold of influencers and stuff like that? - Twitter, Twitter, Twitter, Twitter, Twitter, Twitter, Twitter, Twitter, Twitter. Period. Twitter. No LinkedIn, no cold emailing, it's not gonna work. Go figure out the 500 people you want to interview, go see what they're tweeting about. If you want to interview Cam Newton go look at Cam Newton's last 10 tweets try to jump on the last thing he's talking about and add value to the conversation.

Say like "Yeah" or "Disagree" or "No way" or whatever you want to go with it. Create some context so don't ask for the interview right away, get in to a little banter build up a little rapport. This takes a lot of work, Cam. This is five, seven, 10 hours a day every day for a month but you get, then you go in for the ask, you get a little context of those people you ask them to interview you. They've been talking to you about sports or wine or candy or sailing or surfing or raising children over the last month now they got a little context for Cam on Twitter and then Cam goes in for the ask one of the very 80 of those unbelievable people will say yes so if you think about 80 people getting one to say yes and you needing 20 people that's an unbelievable amount of people that you need in your ecosystem, right? You're talking about 1600 people that you are hitting up which is going to take you months but it's putting in the work and that's how you'll actually get them.

Got it? - [Cam] Yeah, appreciate it. - No worries, brother. Cam from Oklahoma City. Let's go to the next one. - [Phone] Call from-- - Roberto this is Gary Vaynerchuk from The #AskGaryVee Show episode 202. Roberto Blake always a big fan, always supported me. I appreciate you. I'm glad you're on. How are you doing? - [Roberto] I appreciate it man. I missed you at Big South yesterday. I wanted to ask a super important question about a business decision I'm trying to make. - Let's do it. - [Roberto] You're the person that can answer. - Well, here we are episode 202 of The #AskGaryVee Show coming through in the clutch.

- [Roberto] Right on. I am working on a YouTube video SEO video guide to help some of my audience who are struggling with this. And a lot of my friends are giving me advice that I should presell it. - Okay. - [Roberto] I feel awkward about selling something that I haven't made because I feel awkward about I want to just deliver on something, deliver the value. I feel like why should I sell it if I haven't made it yet. What are your thoughts on that? - I think a lot of people that watch me and hear me and feel they know where I'm going to go with this answer may be confused by this.

I'm very comfortable with you preselling it as long as you feel like you're actually going to deliver on it. If you feel like it's actually going to happen and you're not taking people's money, I think pre-selling something and then not delivering in two ways, one, not delivering and being a criminal and stealing people's money, I don't think you're going to do that. And I actually think it's unacceptable to also even return the money because you not a god damn bank and it would've been much better for them to have it in your bank account than you.

You just have to hundred percent make sure that you're going to deliver and the big vulnerability because I know you little bit and I know you'll deliver on that too the problem is if you lose energy or some other amazing opportunity happens tomorrow, right? If I email you tomorrow and say I want to be the new official cohost of The #AskGaryVee Show with me but you have to work 10 hours a day when we're not filming doing X, Y, and Z but you got to go deliver on this guide what's going to happen Roberto is going to bullshit the guide over the next month or two 'cause your not going to have time and it's not going to be the thing you actually thought it was going to be because you still finish your word. The vulnerability of pre-selling is not delivering to the capability that you have set in your mind because you don't know what's going to happen tomorrow.

Got it? - [Roberto] Got it. That is exactly what my concerns were and you are really good at figuring that out and yeah you do know me a little bit so that was perfect, thanks so much. - You got it brother. Thanks watching the show. - [Roberto] I know what I need to do now. - Good brother. Take care. Alright. Changing lives Andy K on episode 202. See what I did there. The mouth was the zero. The mouth, DRock, the mouth. Actually, I gotta find a good cadence in-between these calls while Andy struggles and makes episodes awkward.

You know what we could actually do? We could do the quick little topics. Quick hits. - [India] Quick hits. The player they got hacked yesterday right before he got drafted. I like how people were confused and thought that he posted that. People were like "Yeah, hacked." I'm like "Yes, hacked." Yeah hacked being cynical of somebody getting hacked is when you say something racist or inappropriate and then you're like no no I didn't do that Andy you can send a call in anytime. No, I didn't do that my intern, (phone rings) oh nice job Andy. My intern did that. You don't get hacked when you post something that cost you $8 million in 40 minutes. Silly. - [Phone] Call from unknown caller. - Hey this is Gary Vaynerchuk and #AskGaryVee episode 202. What's your name and where you from? - [Calvin] Hey is Calvin Laymen from the San Diego event Social Media Marketing World. - Hey Calvin, how are you? - [Calvin] Doing well, brother.

My question is my question is after you have come off this super successful book number four launch at what point do you now set your sights on book number five? - That's a great question. - [Calvin] The next big thing? - And why are you asking that? I think that's the more interesting part of this question for me. - [Calvin] I'm just interested in the minds of successful people. How long they bask in their own success or when they go to the next thing. - Cool. Well, that's a great question Calvin. I would tell you and these guys can say this especially when they all kind of maybe India really was in the Vayner world more than the rest of the gang. Calvin, I'll tell you it was crazy what happened inside of my body when you said "basked in the success." I have zero capability of basking in the success.

I wish the camera was 360 right now because all of my team except for Andy who is worried about screwing up the show the three of the rest them were all shaking their head because they know way more than anyone that's watching right now that there wasn't even a remote moment, not a celebration, we didn't have a dinner. We didn't get together-- - [Calvin] You suck at celebration. - I suck at celebration, man. I don't have my eyes set up five right now. I've got my eyes set on making VaynerMedia huge, building more businesses, making smart investments, helping my investments build their businesses. Getting credibility as a great businessman while I'm out of GaryVee mode for a little bit. Putting out good content, continuously upping my game in my distribution of my content, so there's no book 5 but what I'll tell you, and Calvin thanks for calling, what I'll tell you is that I am always, always onto the next thing. As a matter of fact, I would actually argue this is a slight vulnerability of mine.

I actually think it would've probably been smart to have a dinner with all of us especially Andy and Alex, you know all of us really. To just be like hey that was a nice launch. No, we don't have that. As a matter of fact, let's make it really intense today is AJ's last day at VaynerMedia. I was at a business meeting at a breakfast spot this morning with a client, I looked over and AJ was there was Yudkin and Nate and Tyler and everybody was celebrating AJ's, Tyler get in here real quick. This is perfect timing. Why wasn't I invited to AJ's celebration breakfast this morning? - 'Cause you were busy. - Okay great, get out of here. What's really interesting about that there wasn't even consideration, Tyler, AJ's former assistant my current team mate with India assistant. There wasn't even consideration.

Think about this: this is my cofounder little brother's last day at Vayner they have a symbol. This wasn't a one week trip. This was a simple 90 minute sendoff breakfast and we didn't even consider for me to be a part of it. Yeah. It's funny, we don't celebrate it's a celebration by the way. It's not like a sad thing. Now I'll be with AJ tonight which is great, second day of the draft but even when we sold a piece of the business we forced ourselves a year later we went to Atlantis in the Bahamas. We thought we were really going to celebrate but we just became degenerates and gambled for 39 straight hours only barely even talked about it. I'm just not good at celebrating Calvin and by the way I'm not so sold that's a good idea. As a matter of fact, I guarantee that you'll see a blog post from me whether it's on Medium or whatever it is of the day six years from now of finding celebration.

That's what it's going to be called. Finding celebration and it will talk about me not being happy that I was so extreme to the non-celebrating aspects of business. I think you should celebrate the good things in life. I think it is a miss on the way that I navigate the world. It still doesn't come natural to me it still doesn't, even though I know this, I'm trying to sell myself right now but I still can't get there and I'm always following this over this. This says celebrate. This, that's heart and gut, this is still not saying celebrate. And so I can't celebrate. And honestly if this never says celebrate and I take last breath and I think about it for a second I won't regret it because I always listen to this. But this understands that it's not necessarily the best move. And I think it would've been really nice if we had a nice dinner and talked war stories, "Oh remember that time the "person canceled the order at the end.

"Ah ha-ha-ah!" You got one or no? - [Andy] Yeah. - Where is it? You need to reset? - [Staphon] Not reset. - What are they saying? - [DRock] They're loving it. (phone rings) - They're loving it? - [DRock] Yeah. - Alright, good. - [Phone] Call from unknown caller. - Hey, this is Gary Vaynerchuk and you're on The #AskGaryVee Show episode 202. What's your name and where you from? - [Caller] Daniel from Miami Florida. How are you? - I'm great Daniel. - [Daniel] Happy Passover. - Thank you, brother, you too. Thanks for being on the show. - [Daniel] I'm always on the show virtually. I'm not in tech. I'm actually a songwriter. I'm releasing an album and I'm trying to avoid spending money in ways like hiring publicists so on and so forth. - Yes. - [Daniel] I'm trying to really ramp up my social side. What I've been doing is I've invested in several giveaway items to try and accumulate a street team which has worked and I was just going to find out if you had any additional ideas because you will hear about me sooner or later because this record will get heard.

- Good for you man. - [Daniel] I just wanted to ask your opinion. - Well, thanks and I'll give you some opinions and I'll even throw out there something that we'll give you. If you want and you might've noticed in the last DailyVee we featured Ron Gilmore Jr.'s music if you want to reach out to DRock and talk about some of your music if you want to have some of your music featured in an upcoming DailyVee, I'm not sure what kind of music it is or what DRock and Andy's ears are for that kind of stuff.

- [Daniel] Arabic rap. - Great. I think you're really cool. - [Daniel] I'm kidding. - Got it. (laughter) The craziest is part I was actually fucking pumped. I was like yes Arabic rap I know exactly with the kind intensity. Anyway, one I'd love to offer you that because fan of the show, I'd love to be some exposure so speak to them and let's see if that's a fit. Here's my big plug: Influencers, influencers, influencers. I think you took a very smart tactic of street teams. I think books and albums when they do that do quite well. I think the biggest arbitrage for attention at the lowest possible cost right now are influencers. If you can get people to do skits or other things on Instagram with your music I think you would crush. And so I think if you spent two hours a day just reaching out to people based on hashtags on Instagram. So you go to Instagram you search hashtags and then you engage with people that are putting out stuff around thematics of either the names of the songs or the genre of music or things of that nature I think you could really have a major impact by getting some influencers on board to give you some awareness and exposure to your music.

- [Daniel] What about TweetDeck? Do you think I should continue doing that 'cause I am engaging with people through hashtags? - Yes but I think Instagram is a better push platform than Twitter which is why I'm pushing you that way. I would also document the journey of releasing an album. I would write at least 2 to 4 articles of the journey of releasing an album on Medium.com because their editors there pick some articles and they populate them to the top and I think there could be some real opportunity for you there as well.

I would also reach out to places like HuffPo, Forbes, Business Insider cold. Send them an email and say would you like me to write a piece original for you on one musician's point of view on releasing an album in 2016, 2017? All of them are always looking for content and I believe that's a very inexpensive quick way for you to get exposure to a crowd that might be reading for business or other things but everyone loves music and you're getting awareness, got it? - [Daniel] Got it totally. How can I get in touch with DRock regarding-- - It's This email address is being protected from spambots. You need JavaScript enabled to view it.. - [Daniel] Okay and would it be okay if I send you a signed copy of my album and maybe a poster. - That would be amazing. Work with DRock he'll figure everything out and I wish you well Daniel. Thanks for listening and watching. Thanks brother. Awesome, good show I think we got better. We made a quantum leap from 200 to 202 but that's actually up to you. That's the question of the day we need feedback as we go into this new frontier so please leave your two cents on the show.

You keep asking questions, especially if you call, and I'll keep answering them. happens we can do fun little banter and you can do little.