Who would you pick?

First of all you're the Owner of a new franchise in the NFL.

What city/state would you represent?

What would you name the team?

Who do you hire as the Headcoach?

Also, you're allowed to pick 1 veteran/rookie player from anyone of the other 32 teams to build your team around. I know this is beyond far fetched and would never ever happen but give it a shot. Who do you pick?