carol@iconicorange.com

About Carol

Maximizing Social Media For your Small Business Go to any public place and you will find countless faces buried in the screens of smartphones or tablets. If you took a survey of these people you will undoubtedly find that nearly every person frequents one or more social media websites. It doesn't take a genius to [...]

We are becoming a nation of zombies. No, not the flesh-eating kind; I’m talking about millions of Americans who are stumbling through their day trying to exist on very little sleep. More than 30% of American adults are getting less than the recommended seven hours of sleep each night, according to a 2016 study [...]

OK, that’s probably an exaggeration…and it’s exactly my point. Google “dental patient referral programs” and you’re likely to see at least a dozen headlines that will grab your attention (like the one in this blog…). Here are some I found in about five seconds: “Top 5 Tips For Dental Patient Referral Programs” “12 Marketing Ideas [...]

4 Megatrends That Affect Dental Marketing A constant flow of new patients is the lifeblood of a dental practice. Experts in dental practice marketing use a benchmark of 24-60 new patients per month for a single dentist—a goal that should be easy to achieve if you look at some recent market developments: Dentists top [...]

5 Ways to Grow Your Practice by Building an A-list Professional Network : Optimize Emotional Involvement Marketing with the Right Relationships Join us in Vegas NEXT WEEK, March 9-11, to Learn More About Growing Your Practice at the Hands-on i-CAT 3D Congress Event at the 4 Seasons Google “dental practice marketing” and you’ll see pages and [...]

4 Ways to Grow Your Practice by Building Your Influence: Referrals, Reputation Management and Maximizing the Return on Your Involvement Join us in Vegas March 9-11 to Learn More About Growing Your Practice at the Hands-on i-CAT 3D Congress Event In today’s social media-driven, price-conscious environment, growing your patient base relies as much on your professional and [...]

4 Tips to Turn New Patients into Forever Patients: Improve Patient Retention Rates with Emotional Involvement Marketing Join us in Vegas March 9-11 to Learn More About Growing Your Practice at the Hands-on i-CAT 3D Congress Event How often do your new patients go from being a one-time transaction to engaged, connected, active members of your patient base? [...]

8 Ways to Attract New Patients Improve Your Marketing ROI (Return on Involvement) Join us in Vegas March 9-11 to Learn More About Growing Your Practice at the Hands-on i-CAT 3D Congress Event It’s a great time to be a dentist! Over the past five years, the profession has enjoyed favorable demographic trends, technological advances and growing [...]