Untangling the web, one site at a time.

We've got you covered

We specialize in supporting your corporate marketing department with the digital knowledge, skills and expertise to succeed in the online space. We work with you to understand your traditional marketing objectives, then strategically plan and execute your goals online. From developing new websites to managing site content or writing eNewsletters, we've got you covered.

About Us

We specialize in supporting your corporate marketing department with the digital knowledge, skills and expertise to succeed in the online space. We work with you to understand your traditional marketing objectives, then strategically plan and execute your goals online. From developing new websites to managing site content or writing eNewsletters, we've got you covered.

Holly FowlerPresident and Certified Jedi Knight

Holly began Spider Design, Inc. in January, 2002 determined to make internet marketing simple for clients. Holly's dedicated consulting services continued to rapidly expand, fueled by satisfied customers who relied on the simple, genuine advice of a trusted partner. As an extremely knowledgeable, detail oriented and innovative internet marketing expert, Holly has built, managed and grown a talented and driven team that provides a creative approach to internet marketing. Occasionally caught day dreaming of Eddie Vedder, Holly enjoys showing off her knowledge of heavy equipment, geek pop culture and pictures of her two adorable children.

Ed FowlerProject Manager, Expert Marksman and Husband of the Year Nominee

As product development lead on special projects, Ed is Spider Design's very own Mr. Fix-It. From debugging programming problems to acting as the safety patrol when maintenance around the office is needed, Ed keeps everything in tip-top shape at all times. Ed's expertise in SharePoint, JavaScript, HTML, Photoshop and Flash are profoundly valuable when it comes to providing your company with the most up-to-date strategic planning and program/ project management solutions. Living up to his 'fowler' name, Ed enjoys spotting falcons, blue heron and bald eagles flying around the Spider Design office, our perch overlooking downtown Oswego on the shore of the Fox River.

The only human alive claiming to be best friends with Thesaurus.com, Kara creates compelling, web-friendly content for a variety of electronic media. Her flair for communications extends beyond English to Spanish as well. The dolphin-loving, Wilson-Phillips listening Kara heralds from rural Minooka where you'll find her on the weekends posting up at her favorite bar, Scooters. She can also bake a mean home-made pot pie. If she weren't so gosh darn good at her job, Kara would have had an excellent career at investigative reporting (which she still enjoys partaking in, on occasion, when needed).

Justin is the glue that holds our office together (and keeps us laughing). In addition to being the coolest dude in the office, he sports an analytical, detail oriented brain that makes him perfect for developing wireframes, managing detailed projects and analyzing web analytics data. And yes, if the face looks familiar, you probably recognize him from his most recent big-time rock gig opening for Robert Randolph and the Family Band at Park West in Chicago. The rock 'n roll lifestyle also pays off for us in the office, where we get to enjoy Justin's musical selections on Spotify (especially on 'Gangsta Rap Mondays')..

Kirby DavisAccount Manager, Master of Communications and Hobby Farmer

Winning the award for cutest name in the office, Miss Kirby Quinlan Davis is a multi-faceted powerhouse of awesomeness. With a Masters of Arts and Sciences in Communications from Illinois State University, she truly masters her accounts making sure that no client need goes unmet. Kirby is process oriented, and dedicated to ensuring tasks are completed on time, every time. When she's not eating healthy at the office, Kirby is at home taking care of her menagerie of pets, including our personal office favorites Notorious P.I.G. and Ollie the raccoon.

Kennan Del MarCertified Design Ninja Extraordinaire

A true master of digital design, Kennan weaves his web creating compelling visual designs and user interfaces every day. Not only a master at digital, Kennan's expertise also extends to print and front end development, which has earned him such office titles as 'Samurai', 'Ninja' (as well as 'Sugar Man' based on his fondness of cookies, doughnuts and other sweet treats). Kennan comes to us from the warm shores of California, with previous working assignments in Singapore. When he's not at work (getting things done before you can finish asking him to do something) Kennan enjoys spending time with Marsha, his beloved Cocker Spaniel who has traveled half-way around the world with him.

Allan MercaderSystems Architect and T-rex Aficionado

Allan has an extraordinary ability to organize data and make the most complex systems understandable. With years of experience working with major consulting firms, Allan provides depth and a process-driven mindset to our development projects. His cheerful disposition, love of T-rex humor and ability to color coordinate his clothes with M&M’s makes everyone smile. When he’s not at work, you’ll find Allan downtown enjoying the city of Chicago and all it has to offer or at the gym working on his body combat skills to take out Justin in the pit someday.

Tommy Petritsch (aka Thor)Content Manager and Chief Optimist

Tommy is the newest addition to the Spider family, joining us to assist with content management and day-to-day operations (which may or may not include answering the phones from time to time). Tommy is happy, energetic and always anxious to help others. He loves publishing news articles and his position at the front of the office where his Thor hammer helps him fight off intruders. Tommy also heralds from rock ’n roll upbringing and enjoys jamming out on his guitar and recording music with his German Shepherd in his spare time.

Internet Marketing Services

Information Architecture

When building a Web site, a lot of companies make a list of the information they have to offer, then build a site around that list.

Information Architecture

Or, they look at other Web sites, see what types of content they have, then try to make their company messaging fit into that mold.

Give yourself some credit! You have a business with products or services that people want! We’re sure you don’t send your sales team out with a generic pitch, so why would you do that with your Web site? A Web site is simply and extension of your sales force, where customers and potential customers go for more information and sometimes even a first impression. Spider Design can help you determine what your Web site needs to satisfy your customer base.

The first step is to understand who your customer is and what they want to know about you. Are they coming to your Web site to simply reassure themselves you have a reputable company? Or are they coming to your Web site to get more detailed information or specifications about products or services you offer?
Information architecture is all about discovering what your customers want from your Web site. Once you have that understanding, you're ready to take the next step. Whether that next step is a Web site redesign or simple content updates, it is in our best interest to find a solution that's right for your timeline and your budget. We're here to help you succeed!

Graphic Design

We believe good graphic design should be at the heart of every business. As far as Web sites are concerned, if content is king, graphic design is queen.

Graphic Design

We believe good graphic design should be at the heart of every business.

As far as Web sites are concerned, if content is king, graphic design is queen. It's nearly impossible to have one without the other. Web sites today not only need to have content that is interesting and easy to read, but a professional design is an absolute must. Whoever said “a picture is worth a thousand words” had marketing and branding in mind. The design of your site should reflect the tone of your company or brand. Whether that's straight-laced and professional or fun and whimsical, Spider Design will develop a graphic design that is just right for you.

But our graphic design work doesn’t stop at Web site design - our skilled artists also design custom logos, email marketing templates, and a variety of print materials - from business cards and brochures to custom golf sleeves. If your company is ready for a new brand identity, we're ready to take it there.

Social Media

60% of Americans use social networking sites. Trust us, this is not just a phase that will come and go. In fact, we see it expanding and growing even more.

Social Media

60% of Americans use social networking sites.Trust us, this is not just a phase that will come and go. In fact, we see it expanding and growing even more.

Doesn't it make sense to be where your customers are? Engaging in social media can not only help you build trust with your customers, but it offers you several more opportunities to connect with them throughout the day. By engaging with your customers in a community environment, you gain better relationships with your current customers, while benefiting from increased word of mouth advertising to potential customers. Social media is a powerful, low-cost tool that can definitely help grow your business. But with so many different social media platforms, which do you choose?

Spider Design, Inc. can help you understand which social media tools your customers are using and what the 'buzz' is on the street about your company. Tap into our social media monitoring tools to make the right decision on where to invest your time with social media. We have the knowledge and experience to help you make the most of your social media presence.

Search Engine Optimization

Just like there are two sides to every coin, there are two sides to getting better search engine rankings. On the one side, we have paid search engine marketing.

Search Engine Optimization

Just like there are two sides to every coin, there are two sides to getting better search engine rankings.

On the one side, we have paid search engine marketing. On the other side, we have organic search engine optimization. Which is right for your company?

Paid search engine marketing is great for companies on a tight budget. You can set the exact dollar amount that you want to spend, and 'buy' keywords. When the user searches for one of your purchased keywords, your ad will display in the 'Sponsored Links' section of the search engine results. Once your money runs out, your ads will no longer show up for the keywords you selected.

Organic search engine optimization is the process of fine-tuning your website to make sure that search engines not only find your site, but deem it relevant enough to rank it in the top 10. There are several different ways to fine-tune your site for organic searches, including increasing the number of inbound links to your site and optimizing your site title tags and metadata, as well as submitting sitemaps directly to the search engines.

Our team at Spider Design will help you decide which search engine optimizers are right for your company ... so you can get the most bang for your buck and the most visitors to your site!

Website Development

Whether you're starting from scratch or redesigning an existing site, you need a Web site that defines what your company is today.

Website Development

Spider Recipe for an Excellent Website:

Good information architecture

Catchy graphic design

Compelling content

Metrics that will measure your return on investment

Whether you're starting from scratch or redesigning an existing site, you need a Web site that defines what your company is today. Utilizing a systematic information architecture process, Spider Design is committed to developing a company website that fits your customers' needs. Our graphic designers will work with you to ensure the design of your site properly reflects the look and feel of your brand. Our copywriters will work with you to ensure the content on your site gets your message across. And after your site is launched, we'll give you the metrics you need to track the return on your investment.

Email Marketing

Whether you're sending out eNewsletters to your loyal customers or coupons to potential customers, email should be an essential part of your online marketing strategy.

Email Marketing

Whether you're sending out eNewsletters to your loyal customers or coupons to potential customers, email should be an essential part of your online marketing strategy.

Email marketing allows you to track how many people opened your email, read your message and click links for more information. You'll be able to drive traffic to your Web site and get quantifiable data on how your campaign impacts customers and potential customers.

We all have email, and let's face it ... email tends to pile up quickly in our inboxes. Your email needs to stand out to get noticed. First of all, your subject line needs to be relevant and interesting so people want to open it. Once you get past that first hurdle, the design and layout needs to be clean and professional to keep the reader interested enough to keep your email open long enough to read your message. And finally, your content needs to be engaging so that the reader clicks through to your Web site for more information.

Our designers at Spider Design, Inc. have more than 10 years of experience developing eye-catching email strategies that get noticed. Ask us how we can supercharge your next email campaign.

Content Management

Let's play a little game. Answer this question... honestly. When was the last time your Web site was updated? Although mind reading isn't one of our specialties...

Content Management

Let's play a little game.

Answer this question... honestly. When was the last time your Web site was updated? Although mind reading isn't one of our specialties at Spider Design, it's a safe bet you're here because maintaining your Web site content has become more bothersome than productive. We understand. Our dedicated content management staff can help take away some of that burden. Our content managers have experience with content management platforms such as IBM Websphere, Microsoft SharePoint, Joomla, Drupal and Wordpress.

If you'd rather do the work yourself, let us add a content management system to your site to make it easier for you to update and maintain content. Updating your own content can be as easy as editing a Word document. Too good to be true? Request a demo today to see how easy it can be!

Web Traffic Analytics

As in any marketing venture, the campaign is only as good as the results, and Web sites are no different. Tracking is key to monitoring what’s working and what isn’t working...

Web Traffic Analytics

As in any marketing venture, the campaign is only as good as the results, and Web sites are no different.

Tracking is key to monitoring what’s working and what isn’t working with your site and content. The web has evolved in recent years with a host of different ways to monitor web traffic. Although there is still a definite need to track the standard number of hits, visitors, etc., there is new, sophisticated reporting available that allows you to track site conversions and user experience.

If your company has a real thirst for data, we can help set up analytic software for your site that will give you better insights into your online marketing campaigns and how your customers are experiencing your site.

Painters District Council #30

Painters District Council #30

This district council represents members of the International Union of Painters and Allied Trades (IUPAT). The council helps members achieve a powerful voice in government and their communities.

Services we provide:
Information architecture to upgrade and consolidate five branch sites into one destination for all information related to the union member. Custom graphic design and website development.Enhanced custom components include:
Secure section for union members and contractors, single sign on integration with member benefits portal, custom forms with submittal to remote database connection.

Contact

630.383.2070

123 W Washington St., Suite 322, Oswego, IL 60543

Talk To Us

Privacy Policy

Spider Design, Inc. has created this privacy policy in order to demonstrate its firm commitment to privacy. The policy discloses our information gathering and dissemination practices for our Web site, located at spiderdesignonline.com. This policy is incorporated in, and subject to, the Terms and Conditions of Use of our Web site.

Collecting Information: Generally, we do not collect any personally identifiable information from individuals unless specifically provided by the individual. For example, when you request information, you voluntarily provide your name, company, contact address and email address. Occasionally you may be asked to provide additional information regarding such things as your personal or professional interests, demographics, experience with our products and contact preferences so that we may better understand your needs and continue to improve our services to you. We may also collect and store statistics and other information about the online activities of our visitors on an aggregate basis. We do not intend to obtain any personal information from minors. If you are under the age of 18, please do not provide us with any personal information.