Their Story: I met Nancy in college when we both worked at the same bike shop. Nancy is a strong, hilarious woman with a gigantic heart. I think that qualifies her as being all-around rad, so its no wonder she started a non-profit called ColoRADogs. They are a breed-specific advocacy and outreach foundation, meaning they believe in helping dogs of all breeds, even Pitbulls, which are currently illegal to own in Denver. They wanted something that wouldn’t make Pitbulls look intimidating or scary, and they needed to appeal to the good people of Colorado. How We Told It: While visiting the foster area for the ColoRADdogs (ie, The Rad Pad), we met Joy. She’s a lovable, goofy, white Pitbull from Texas that Nancy rescued. Somehow Joy always looks like she is literally smiling, and I fell in love with her, too. Because Joy has light eyes, she has to wear dog-specific sunglasses called Doggles when she plays outside. The logo solution felt extremely obvious— draw Joy in her doggles jumping through the “C” from the Colorado flag. Glorious. We also designed brochures, business cards, letterheads, and t-shirts for the ColoRADogs. They came out pretty…rad.

I can't recommend Wheelie enough. Our website launch was almost too successful, and we could barely keep up with the amount of orders we received as soon as we announced the rebrand. They are ah.MAZING!"view more