Women in Entrepreneurship: Growth Hacking

COURSE OVERVIEW:
Smart organizations recognize the need to optimize brand exposure and cement a strong foothold in the market. Every strategy and every dollar spent should point toward one goal: growth!
Presented by the University of Colorado Leeds School of Business, this interactive certificate program explores how business owners can strengthen their message to target customers through brand clarification and growth hacking techniques. Learn how to implement creative and strategic tools to better define your value proposition, leading to greater customer acquisition and retention. Leave with the tools you need to unlock exponential growth potential and a certificate from the University of Colorado Leeds School of Business.
PROGRAM OUTCOMES:
• Develop clear brand focus and a platform for understanding customer, user personas, and their needs;
• Establish uniqueness, secret sauce, and clear value proposition;
• Weave together passion with brand by aligning personal inventory and interest with brand as extension of self;
• Understand how to leverage branding techniques in tandem with growth hacking techniques;
• Learn new tools to navigate the resort-rural small business challenge.
EVENT DETAILS:
Creative Conditioning: Thursday, March 21 | 4:00-7:00PM
Location: Hotel Colorado (526 Pine St., Glenwood Springs)
Parking: FREE at Hotel Colorado
Provisions: Wine, beer, and hor d'oeuvres will be served.
Growth Hacking Certificate Course: Friday, March 22 | 8:00-4:00PM
Location: Glenwood Springs Community Center (100 Wulfsohn Rd., Glenwood Springs)
Parking: FREE at Community Center
Provisions: Breakfast, lunch, snacks, and refreshments will be served.
Cost: $125*
* Registration cost includes instruction, all learning materials, food, and drink. A limited amount of scholarships are available. Email lyndsey@northwestsbdc.org to apply.