(NORTH HOLLYWOOD, CA) -- Doc Johnson’s proprietary adult novelty component Sil-a-Gel™ will become the standard in all of its dong and anal product launches throughout 2007 and beyond.

The adult novelty giant’s breakthrough ingredient, introduced in 2006, is non-toxic, anti-bacterial, latex-free, cadmium-free, anti-microbial to prevent virus transmission and softly scented. Sil-a-Gel™ is one of the most advanced additives ever developed and will serve as a key property in all of Doc Johnson’s hygienically superior products.

"We’re continually striving to develop products and materials that address the consumer’s wishes and demands when it comes to safety and performance," said Chad Braverman, Doc Johnson’s Director of Product Development and Licensing. "Our Sil-a-Gel™ additive was specifically designed to minimize the spread of bacteria in order to keep toys cleaner and safer; and because Sil-a-Gel™ is intransient, it will always be part of the product."

Doc Johnson’s Radiant Gems™ collection of dongs and anal toys, one of the most popular launches of the past year, was the first new major product line to feature Sil-a-Gel™. Developed at Doc Johnson’s state-of-the-art manufacturing facilities, the line features fourteen dreamy colored iridescent dildos, dongs and anal toys, all of different sizes and shapes, and all groundbreaking in terms of anti-bacterial properties.

"Sil-a-Gel™ has been widely accepted and applauded over the past year, reassuring us that we continue to move in the right direction in our product development as well as in addressing consumers’ concerns," added Braverman. "This year we will integrate the Sil-a-Gel™ properties into our entire range of products manufactured at our North Hollywood facilities."

Throughout its history, Doc Johnson has consistently pushed the envelope in bringing the most cutting-edge materials to market. The company’s flagship material, UR3®, or Ultra Realistic 3.0, is the most technologically advanced rubber in the world, scientifically created to mimic the feel of human flesh. Used in all of the adult entertainer molds that Doc Johnson produces annually, UR3® will soon be joined by UR5, a material perfected by the company’s in-house research and development division for dongs and toys that exhibits the correct feel, texture and flexibility for the best in human body parts replication. Look for new products featuring UR5 to launch in early 2008.

About Doc Johnson:

Founded in 1976 and celebrating 30 years of adult novelty dominance this year, Doc Johnson is the world’s largest designer and manufacturer of novelties and sex toys. Doc Johnson consistently makes the finest, most innovative and technologically advanced products in the marketplace. Its extensive catalog of more than 3,500 products includes items for men, women and couples. Among Doc Johnson’s best-known and best-selling products are its line of toys created in conjunction with Vivid; the legendary Jenna Jameson line; the Rabbit, a vibrator featured on national television; and the Pocket Rocket, the most discreet and talked about vibrator ever made. The Internet Enabled Rabbit – one of Doc Johnson’s best-selling new products – is the most high-tech sex toy ever conceived.

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