Hasbro Taps Jewelry Partner

Hasbro has tapped World Trade Jewelers to create a range of jewelry featuring some of its top brands including Candy Land, Scrabble and My Little Pony.

The initial ranges will include pendants, bracelets and cufflinks with Scrabble initial jewelry set to hit shelves this summer. My Little Pony items are planned for later in the year.

“Jewelry retailers will recognize the power of Hasbro’s highly popular brands and see this as a huge opportunity,” says Murray Shabot, chief executive officer, World Trade. “Hasbro’s branded properties are legendary and are proving extremely popular within our jewelry creations. Consumers of all age groups immediately recognize the Candy Land, Scrabble and My Little Pony iconography, and will now be able to wear their favorite designs and themes within our licensed jewelry collections.”

“We selected World Trade because they have expertise in developing superior quality jewelry in a multitude of metals, fashion-focused color accents and price points–all aligned with complete marketing services,” says Simon Waters, senior vice president, global brand licensing and publishing, Hasbro. “We believe fans of our beloved brands will enjoy this jewelry for many years to come.”