Mountain News

Packaging design trends are important for marketeers in FMCG and Retail organizations. Especially because it indicates a ‘zeitgeist’.

It can help you find inspiration for the next step of your brand and / or packaging. Or to establish that new creativity is necessary to meet the conventions that are so important to the consumer. Based on our practices, our views on brands, identities, design and various cases in Western Europe, we have recently identified various packaging design trends for mass market.

With this document we give you a first insight of 10 of these trends. Would you like to know more? We are happy to explain the context of these trends and show you the remaining 12 trends that we have identified in a personal or video meeting.

We have collected changes that occur in society during this COVID-19 crisis and linked it to changes in motivations of people as we see it. Brands should be taking this into account. It is an update of our motivational trend view (Mountain Trendview Clusters) that we released in the third quarter of 2019.

The contact moments with your customer is not a one size fits all strategy. Different moments require a different message and emotion. Meet me, Inspire me, Choose me and Love me are 4 stages of engagement where a brand needs to figure out its role and tone of voice. For the Open Universiteit we have created a new identity programme to boost the business. Soon to be released. Curious what we can do for your brand?

Sourcy Vitamin water is now sugar free, while keeping its great taste. This makes Sourcy Vitamin Water the only sugar-free vitamin water on the Dutch market. The new identity of Vitamin Water looks familiar, but is now strongly linked to the Sourcy brand. The heart of the brand has the Sourcy signature; the Sourcy logo and the brand color blue, but the striking and recognizable tasty colors are also still intact. Sourcy Vitamin Water is the carefree thirst quencher and we are very proud of the work we did together with the Vrumona team.

Let’s raise our glasses and toast to the new logo of De Wijndragers. The updated logo fits the positive identity of De Wijndragers. It communicates the balance between old and new, heritage and modernity. Keeping up with the times, the new logo captures craftmanship and authenticity. The new logo symbolizes the spirit and values of De Wijndragers; to take energy and passion forward, expressing the love of food.

The Hague is home to many lovely monuments and historical neighborhoods. It’s the political heart of our country. It’s no wonder that this Royal city became the subject of inspiration for one of the Simon Lévelt’s packaging designs. A delightful tea that shows off the beauty of the city. Needless to say, that Mountain is proud to be situated in this city with international allure and to have created this packaging.

Tic Tac is releasing a new duo pack; Tic Tac with Coca-Cola flavour. A refreshing mint with the typical Coca-Cola taste. It’s a unique collaboration between two iconic brands. This limited-edition product will be temporarily available, so enjoy it while you can!

Since 1928, Best Fresh, has built a strong position and developed a unique portfolio in high quality fruit and vegetables. They deliver quality on a daily basis and encourage all of their chain partners to innovate and to improve continuously in their market segment. Obviously, with attention for people and the planet. Creating a strong logo and visual identity for Best Fresh is something we are very proud of.

We all need a little bit more energy during these cold winter months. This chewable fruity flavored tablet contains vitamin B6, magnesium and mineral plants like ginseng which helps you in boosting your energy level and concentration. Feel more energized with Dagravit Energie Boost Forte and feel your best again.

Isn’t this a feast for the eyes? The perfect appetizer plate contains a few choices from some of our beloved clients. Stegeman sausages, Old Amsterdam cheese and Kwekkeboom Black Angus bitterballen. The best thing about this appetizer plate? Everyone can grab whatever he or she likes. The perfect variety of finger food to serve to your guests. These will definitely go well with a nice glass. Cheers and happy weekend!

We know the struggles of Christmas shopping are too real. That’s why we show you two lovely gift ideas of Simon Lévelt. Thank your favorite teacher with this special tea. To enjoy it at school or at home. Or buy ‘voor mijn liefste’ to conquer someone’s heart this Christmas. These little gifts would make perfect presents this Christmas. Happy holidays!

Super proud to be working for Mylène. Mylène is attractive and elegant; intrinsically beautiful products with special ingredients. It started in 1965 when Mylène oil was developed. Nowadays, Mylène has a wide range of Beauty, Home, Style and Beauty from within products. We created a unique visual identity for the brand.

Take a moment to meet your new favorite appetizer. It’s Bâton, an artisanal classical sausage from Stegeman. This Bâton is the perfect French delicacy to introduce to your family and friends. BON APPÉTIT!

Happiness is enjoying a good traditional pasta dish! Luna e Terra pasta sauces are super tasty and without any sugar added! The delicious flavor of ripe tomatoes gives natural sweetness to the sauce. If you’ve got one of these pasta sauces, you’re halfway to a satisfying pasta dinner!