Effective Email Marketing

With the rise of social media you might think that email marketing is dead, but nearly a third of repeat purchases were initiated with an email. I know from myself personally that many of my purchases come from an email I received.

So, don’t give up on email marketing because it is still effective probably more so than all the other social media outlets at this point.

4 Tips for Effective Email Marketing:

Email Marketing is still effective

Email Headlines are important

Offer multiple ways to sign up

Test & Measure

Email Marketing is still effective – Businesses should continue to collect email address and market to them especially this holiday season. The key here is to segment your email database based on prior purchase behavior and market your messages accordingly.

Email headlines are important. Everyone is bombarded by emails. Create a headline that will catch your readers attention and make them take the next step to open your email vs. deleting it and moving on. With the holidays approaching you will no doubt receive more emails in your inbox than ever before so creating a effective holiday headline is extremely important.

Offer multiple ways to sign up for email subscriptions – make sure you have options for subscribers to sign up by text message, QR code scans, Facebook etc.

Test & Measure – Everything should be tested to improve your conversion rates and sales. You can test open rate based on delivery timing, links within emails, headlines, calls to action and subject matter. Once you see what’s working carry it through to other channels like Facebook, Twitter and LinkedIn.

Whatever your business challenge is, we can help you starting today.

Simply click the link below to schedule your free 30 minute, no obligation, phone consultation. We’ll focus on your #1 challenge, and at the end of the call we’ll give you at least one practical strategy so that you can move forward immediately.

About Jim Malski

Jim Malski started Next Level Strategies in 2001. Since then Malski has mentored thousands of owners to improve their results and achieve their business and personal goals. His practical knowledge and proven strategies, based on his experiences as a CPA and entrepreneur who has bought and sold 16 businesses, focus on helping clients make significant, immediate and lasting improvements.