Sandilands puts marketing skills on show

A graphic designer from Lerwick has been showcasing his recent works as part of Gray’s Degree Show, sponsored for the sixth year by BP, at Robert Gordon University in Aberdeen.

Jono Sandilands, 22, is looking forward to graduating in July, having come up with an exhibit which centres on ideas for marketing the Mareel cinema and music venue.

As well as coming up with a brand logo, he developed a marketing concept which includes an M-shaped light box, deliberately fashioned with similar contours to that of the new building, which he has incorporated into an idea for an advertising campaign.

He took photographs of the light box in areas around Shetland, which he would use on posters and leaflets to remind people about the venue and highlight how vibrant and dynamic it will be.

Although the project was self-initiated, Jono has been keeping the owners of the new venue up to date with his project and he has since secured a one-year placement after graduation working with Shetland Arts to promote the new establishment.

Gray’s Degree Show gives the public the opportunity to see a range of final year undergraduate projects, spanning fashion and textiles, 3D and product design, graphics, digital media, visual communication, painting, printmaking, sculpture, photography and electronic media.