ESPN began as an outrageous gamble with a lineup that included Australian Rules Football, rodeo, and a rinky-dinky clip show called Sports Center. Today the empire stretches far beyond television into radio, magazines, mobile phones, restaurants, video games and more, while ESPN's personalities have become global superstars to rival the sports icons they cover.

Interesting story horribly narrated. Two of the narrators should never do audiobooks. Can't even get the pronunciation of ESPN employees' names (Golic and Bilas) correct. Note to authors: Hire professional narrators. It's worth the extra money.

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