Disney+ will launch late 2019

Disney's much talked about streaming service will be called Disney+ and will launch in late 2019, Bob Iger has said.

The company's CEO told investors that the company will host a presentation in April to offer more details and a "first look" at the service.

Disney+ will focus on from the company's brands: Disney, Pixar, Marvel, Star Wars, and National Geographic, which will join Disney through its pending acquisition of 21st Century Fox. The service will offer subscribers “unprecedented access” to Disney’s library of film and TV fare, Iger said.

Iger also revealed some of the content subscribers can expect. It includes a Rogue One prequel series starring Diego Luna; a series following Tom Hiddlestone's Loki from the Marvel universe, and a docu-series that he described as an “unprecedented look” at the inner workings of Walt Disney Imagineering.

“There’s activity across the board at our company in terms of increased production and investment for this app,” Iger said. “We think we’re in great shape. We have a game plan in place to bring the product to market.”