If you are not using Facebook and Instagram, you are ignoring the No. 1 online lead source.

99 percent of people online are using SMS or sending text messages.

Today, 20 percent of the time spent online is spent watching videos, and 100 million hours of video is watched daily on Facebook alone.

This year’s CEO Connect took place at One Hacker Way — Facebook’s Global Headquarters in Menlo Park, California. If you want to raise the bar on how you use Facebook, capitalize on what the experts at Facebook say works.