Roush Fenway Racing drivers Greg Biffle, Carl Edwards and Ricky Stenhouse Jr. will have this logo on their cars this weekend at Kansas Speedway.Roush Fenway Racing

By being half-owned by the Fenway Sports Group and Boston Red Sox majority owner John Henry, Roush Fenway Racing can be considered this area's NASCAR "home team."

That will certainly be true this weekend, as the three RFR cars - driven by Greg Biffle, Carl Edwards and Ricky Stenhouse Jr. - will sport the "B-Strong" logo that has circulated since Monday's bombings at the finish line of the Boston Marathon.

Team owner Jack Roush has also pledged to contribute $100 for every lap his drivers lead in Sunday's NASCAR Sprint Cup Series race at Kansas Speedway.

“When events occur such as what happened earlier this week in Boston, it is our nature to be overwhelmed with a variety of emotions,” Roush said in a press release. “To have to withstand an act of such senselessness and cowardice against innocent people is disheartening to us all. Our hearts go out to the victims and their families, as well as the entire city of Boston.

“As Americans we can all be proud of the way the city of Boston – and the entire nation - has banded together in the wake of this tragedy. We are proud of our Boston connections and feel privileged to be able to play a very small part in supporting the ‘B-Strong’ effort.”

Roush Fenway will also distribute "B-Strong" decals at the track this weekend, along with information on how to donate to "The One Fund Boston."

Since Roush and Henry partnered in 2007, the RFR cars have often sported paint schemes related to either the Red Sox or NESN when they compete at their "home track" - New Hampshire Motor Speedway.