MediaPost OMMA Awards Adds Native Advertising Categories

MediaPost OMMA Awards, recognizing agencies, advertisers and websites that push the potential of online creative, has added two new categories for native advertising.

MediaPost OMMA Awards

Our OMMA awards now include native advertising to evaluate these executions on their ability to serve clients, consumers and publishers alike.

New York, NY (PRWEB) July 22, 2014

Created by MediaPost in 2006, the OMMA Awards is an international competition established to honor agencies, advertisers and websites that push the potential of online creative.

The OMMA Awards celebrate the year's most innovative and brilliant digital work across 66 categories within three disciplines: Online Advertising Creativity, Integrated Online Campaigns and Web Site Excellence. Previous winners have included Reebok FitList by Spotify, the OREO Blackout Tweet by 360i, and the Ray Donovan NY Times App Takeover by Showtime Networks.

This year, OMMA introduces two categories for Native Advertising -- Single Execution and Campaign.

Kenneth Fadner, Chairman, said MediaPost has included them “…to recognize that this marketing tactic is here to stay, and to evaluate these executions on their ability to serve clients, consumers and publishers alike."

The 2014 OMMA Award winners will be announced during Advertising Week on Wednesday, October 1st, 2014 with a ceremony and dinner at the New York Hilton in Times Square.

MediaPost provides news and commentary by leading media and marketing journalists, not only on industry trends but how technology is changing every aspect of social interaction. For almost 20 years, mediapost.com has been the largest and most influential online publisher for media, marketing and advertising professionals, a complete resource for news, research, and events.