World Theatre

3520 San Pablo Avenue,

Oakland,
CA94608

@jackiethecoed. Thank you for the great story! My dad Charles “Eddie” Green, sadly passed a few years ago. He would have enjoyed your reply. He used to live at the Roxy Hotel up the street from the theater. One hot summer day, he decided to walk to the El Rey without a shirt, and got arrested for indecent exposure. Yvonne bailed him out.

This for Robert Campbell. I danced at the El Rey beginning in the fall of 1949 as Colette the Beaucoup Girl.I also worked in skits with the two comics, Bruce & forgot the other chaps name. His wife was Bonnie. I couldn’t sew (I was on the college track @ El Cerrito High & not yet 18)so I became the 1st stripper (other than Lily St. Cyr) to strip out of street clothes. I became Jackie the Coed.I don’t recall your dad but I sure remember the ugly “butcher” Charlie who sold the french photos & crackerjacks! And of course, Pete D.& his lovely blonde wife, Yvonne. The Follies brought me to LA & Temptest was sent to the El Rey, a much smaller venue. Before she left LA, I did watch her being taught to walk the T-Bar by Miss Lillian Hunt. A few years back I ran into Tempest @ Neiman Marcus in Newport Beach. Now she works the retirement communities but has sever sight problems. Still red-heades and busty!

Prior to The El Rey Theater operating on a burlesque format, it was a movie theater featuring films that were less than new releases. As an enticement to patrons, they gave away one piece of chinaware to all women patrons on Monday Nights. You can collect a whole set if you frequent the theater during the promotion period. S. Taw

Pete De Cenzie, the gentleman who guides the destinies of Oakland’s El Rey theater, called to
our attention the fact that his theater was only closed for one right, two weeks ago when Miss Evelyn West was deemed by the police department to be a little TOO generous with her “treasure
Chest” exhibitions. Says Mr. De Cenzie, “That whole matter was straightened out at once. But people evidently had the impression that we had been shut down permanently. Nothing could be further from the facts. Right now we are featuring a movie called â€œCrimes of the Gestapoâ€ and a stage show with Vallkyra who although she is six foot three qualifies as being exotic.”

Wow, your dad was a projectionist there? That’s so cool! My father was taken to the El Rey in 1954 for rushing by a Cal fraternity. Tempest Storm performed, and he says she “did it with the curtain”. He didn’t end up joining the fraternity, but still remembers that night vividly (for obvious reasons). Recently, my aunt brought her “boyfriend” (who is in his 70’s) over to my house. He saw my poster for the Irving Klaw movie, Teaserama (starring Tempest Storm), & we got to talking about it. He played saxophone in various nightclubs & strip joints in the 1940’s-50’s, so he was quite familiar with all the local places. According to him, the El Rey, Moulin Rouge, etc. were where he got his “education.”

The El Rey did not exist in the 70’s and did not show hard porn. It was torn down in the late fifties to allow the MacArthur Freeway to be built. My father was a projectionist there. When he was there, it was a burlesque house only, with cutie movies, no hardcore, but at the time, was considered very X! It was always getting raided for stupid stuff dad said. The owner of the El Rey, also operated the Gayety Theatre on Turk Street in San Francisco. Behind the Gayety snack bar were pictures of the El Rey on the back wall tons of photos of the El Rey, with pictures of all the strippers. My dad said that even though the T&D, Moulin Rouge, 16th Street Follies continued on after, the El Rey was the king theater of burlesque! cool!

For a real hoot get the DVD of “Double Agent ‘73” and check out the short called “The Big Big Bust”. The beginning features the premiere of a new show at “The World Famous El Rey Theater in Oakland, CA” with great shots of the marquee, box office and Lana Wong the “Chinese Jane Russell” in her dressing room. We then follow Tempest Storm to a local hotel for a press conference where Tempest had her 48" attributes immortalized in plaster for display at the El Rey.

Operated as a second run house until the late 1940’s until Pete DeCencie operated it as a “burlesk” house, showing live burlesque shows. The famous stripper Tempest Storm was often an attraction here and Russ Meyer made his first (short) film French Peep Show here at this theater with Storm. As live burlesque waned in the late 1950’s, the theater switched to “adults only” films and then later hard porn in the 1970’s before it closed. Pictures of this theater are in the Eddie Mueller book Grindhouse.