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2011年1月29日 星期六

How motorsport drives innovation

Some historians say the first car race took place in France in 1887, just a year after Carl's Benz's automobile was patented. But only one car drove in that event, so it's probably fairer to say the first real competition was the Paris-to-Rouen race of 1894. Since then, motor racing has evolved into a multi-billion euro sport. It's also crucial to carmakers' marketing and development units.