1

The Behavioral Economics Division of the Mustached American Research Dept. within the American Mustache Institute (AMI), the world’s leading facial hair think tank and advocacy organization, embarked on a two year analysis to better understand the cities in the United States that are most appealing to people choosing to live a Mustached American lifestyle. The first stage of the study involved examining medium-to-large sized American cities by a series of mustache-friendly factors.

AMI’s behavioral economists, anthropologists, and statisticians then developed a proprietary formula, the “AMI City Index,” for determining mustache-friendliness based on five primary factors.

“The study identified a combination of lifestyle factors befitting people of Mustached American heritage,” said AMI behavioral economist Edgar Heywood. “We then scoured the country to find cities that fit the mold. The results were staggering.”