One of the new Texas H-E-B stores will be built in Burleson, just south of the Dallas-Fort Worth Metroplex, the farthest-north yet, other than the four Central Markets in the Dallas-Fort Worth area.

The Dallas-Fort Worth market is not a specific target for H-E-B at the moment, Butt said, noting that H-E-B already serves about 60 percent of the Texas market.

During the next decade, though, the company might consider moving strongly into the Metroplex "if we felt we could make a contribution to the customers there," Butt said.

Quick, someone tell the Fort Worth Business Press that Burleson location won't be a Central Market. But I do like this theory about Charles Butt and H-E-B's entry into the local market: "If they're going to enter the D/FW market, they'll do it from the south door." Mmmm, keep talking.