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Pay Per Click (PPC) The Right Way

There are several businesses out there that claim that they can get you ranked higher on Google, and most of them probably can. What makes us different at The Search Source is how we track, monitor and optimize your Pay Per Click (PPC) Campaign. From tracking each website visitor to recording every phone call generated through our efforts, we make sure that you know exactly what you are getting for your money.

Custom Landing Pages Increase Pay Per Click Performance

One way we bring a better experience to our customers is through our tracking and custom landing pages. Most people think that having the first paid ad on search engine results means that a company is spending more money than its competitors. This is not the case with Pay Per Click PPC Advertising. Every keyword is assigned a quality score. This is a number ranging from zero to ten that shows how well that keyword relates to the website and the ad that is shown on the search engines. When you work with a team like ours you will get custom ad groups, call recording lines, complete detailed analytics and custom landing pages optimized with content relevant to the keywords we are using. We do it all for only a small management fee. We don’t charge extra if several new customers contact you because of our efforts. You shouldn’t have to pay extra for us doing our jobs right.

Custom Landing Pages

One great way to increase conversion rates with Pay Per Click PPC advertising is by setting up custom landing pages that speak to your visitors. We set up custom ad groups with unique optimized landing pages for the best campaign performance.

Enhanced Reporting

Our client dashboard is set to display total visitors, conversions and call tracking. When logged in our clients have the ability to listen to phone calls and see how many visits the site is reaching on a daily basis. Reporting is updated in real time.

Campaign Optimization

As time passes our campaign managers use different tools to analyze each and every campaign on a daily or weekly basis. This allows us to see where our clients' money is best spent so we can increase conversions and phone calls.

Frequently Asked Questions

How long will it take for us to start seeing the ads online?

PPC only takes 3 to 5 business days to set up. After set up is complete your ads will be live on the search engines within 24 hours.

Other companies charge for conversions. Do you?

No, we will never bill you if you receive an email, phone call or online form submission due to our efforts.

What are the fees with your Pay Per Click Marketing?

We charge a small management fee based on your budget. The higher your budget is, the lower the management fee.

What about my competitors? Will they be able to click on our ad and waste our budget?

In the past this has caused problems, but now Google, Yahoo and Bing have put a stop to it. The search engine only counts the first click from any specific IP address. So if a competitor repeatedly clicks on your Pay Per Click ad, it will still only cost you the one click.