Inspiring businesses with Formula One

Client

Anaplan

Role

Art Direction & Design

Deliverables

Direct Mail

Landing page

eDM

Anaplan is a cloud-based business planning and performance management platform. Hosted by Formula One racing driver Susie Wolff and held at Canary Wharf, ‘Lead The Wolff Pack’ taught prospects how to plan ahead in business using skills employed in F1, and the Anaplan platform.

Working with a copywriter, I created the identity and various assets including a personalised Direct Mail and event lanyard, landing page, eDM, and event signage.