Tulsa Fruit & Vegetable Rebrands as GoFresh

GoFresh currently serves more than 1,000 accounts in Oklahoma, southern Kansas, southwestern Missouri and western Arkansas from a state-of-the-art 30,000-square-foot distribution center built in 2007 to facilitate regional growth.

Established in 1941, GoFresh is now led by fourth-generation president Colby Johnson and ceo Gabe Johnson. The company is a PRO*ACT-member distributor.

Winsight is the only B2B media company providing actionable information and market intelligence to business leaders and suppliers in three of the fastest growing industries — convenience retailing, restaurants and noncommercial foodservice.