Strategic Marketing

With A Laser Focus On Results

Hotel Internet Marketing With A Laser Focus On Results

At Lodging Interactive our many years of experience affords us the ability to develop and offer truly best-of-breed strategic Hotel Internet marketing solutions. Having worked with hundreds of hotels, we can present proven solutions and their expected results.

Issues that affect On Page Hotel SEO Optimization

At Lodging Interactive, we look at how you presently do hotel SEO on your website and make recommendations to you based upon the following criteria:

Hotel SEO Audit Criteria

Website Page Errors – If your web hosting is down, your server is slow, or your web page is not coded correctly, it can lead to other issues including: Visitors not being able to see your website and/or search engines not being able to crawl your web page.

Meta Data – Do you adhere to SEO Best Practices in your Meta Titles & Descriptions? Do you have the same Titles on multiple pages? Are your Titles or descriptions too short or too long?

Content – Are you using the same content on multiple pages of your site (duplicate content)? Did you write enough content (for your viewers and search engines) to get your point across?

Link Issues – Do you have broken links on your site? Did you use ALT text correctly? Do you use rel-nofollow properly? Do you have the appropriate anchor text in your links?

Image Issues – Do you have broken images on your site? Are they accessible to people with disabilities? Are you adhering to SEO Best Practices?

Semantics – Are you using proper SEO code in your website? Is your website code up to date? Are you making effective use of Schema code?

Once we determine what needs to be adjusted on your website, we work with you to make these changes and alert the search engines to the updates. We also make recommendations to you based upon what we see in the SEO Audit.