Patent, trademark and copyright are integral parts of intellectual property that form intangible assets in our daily life. IP news and matter from Malaysia and the world are shared here.

Friday, June 26, 2009

Petronas remains top Malaysian brand

PETROLIAM Nasional Bhd (Petronas) retained its position as the top Malaysian brand this year with the highest brand value of RM10.7 billion, up from its last year's brand value of RM8.3 billion.

Genting Bhd also retained its second position by maintaining its brand value of about RM4.1 billion, followed by Tenaga Nasional Bhd, which jumped from 5th place with a RM3.5 billion brand value.

Budget carrier AirAsia Bhd has been picked out as the best performing Malaysia brand when its investment in multiple daring brand promotion activities successfully reinforced customers' awareness of its brand image.

Despite shrinking global air passenger traffic, the best performer among the country's top 50 brands carried 11.8 million passengers last year, up one-fifth from 2007, and its capacity rose by one-third to 18.7 billion. - Business Times

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About Me

or Tan Boon Leng, is a practicing patent, trademark & copyright agent in Malaysia. He is also a recognized IP valuer. He graduated with a masters degree in physics research. Dennis is also trained in copyright from Harvard Law School, and IP Law & Policy from the University of Pennsylvania. He was the Secretary for Licensing Executives Society Malaysia and the Honorary Secretary of Malaysia Intellectual Property Association for 2012-2014.