Goodyear Advertises on Basketball Player's Head

Seems there's no end to the use of the human body as a walking billboard.

Just a few days ago, Detroit Pistons guard Richard Hamilton wore the pattern of Goodyear's Assurance TripleTred tire pattern as a hairstyle during the game against the Knicks in Detroit. Hamilton plans to keep the style for a week or so. Neither Hamilton's management nor Goodyear would comment on what, if anything, was paid to Hamilton.