StartupGrind

Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. It is powered by Google for Entrepreneurs. We host monthly events in 250 cities and 100 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies.

Startup Grind is a connected online and offline network of vibrant startup communities to help fuel innovation, economic growth and prosperity at the local level. While Startup Grind was founded in Palo Alto, California, our extended network of Startup Grind chapters are located around the world. Start a Chapter in your city or school!

Our Values

We believe in making friends, not contacts. We believe in giving, not taking. We believe in helping others before helping yourself. We are truly passionate about helping founders, entrepreneurs and startups succeed. We intend to make their startup journey less lonely, more connected and more memorable.

Max Wittrock - Co-Founder at mymuesli

Check out what happened

About this event

Max Wittrock is co-founder and one of the CEOs of mymuesli, an award-winning online cereal startup. He is driven by his passion for food and e-commerce – and always looking for new ventures and opportunities.

Born in Munich, Max graduated from Law School, he is also a trained journalist and worked for smaller newspapers and freelanced for German Television.

In 2007 Max started mymuesli together with two friends. More than ten years later, mymuesli is available in six countries, operates 50+ very own mymuesli stores in prime locations and mymuesli’s products feature on the shelves of supermarkets and cafés throughout Europe – either in the iconic 575g tubes, as mymuesli2go or even as a muesli drink.

The company has been granted several awards, including the German Gründerpreis in 2013, Germany’s most important award for entrepreneurial achievements, and currently employs approximately 850 people.

Max is also human, father, very passionate about coffee, but most importantly photography: you can find them (and him) on Instagram. He also regularly speaks about Entrepreneurship, Startups, Marketing, the Internet and how to think outside the box for companies, at conferences or universities, or on his blog!

Check it out or join us on November 28!

Speaker

Max Wittrock

mymuesli

Max Wittrock is co-founder and one of the CEOs of mymuesli, an award-winning Muesli Startup.

Born in Munich, Max graduated from Law School (attending both the universities of Passau and Munich), he is also a trained journalist (University of Passau, Institut für Journalistenausbildung) and worked for smaller newspapers and freelanced for German Television (Bayerisches Fernsehen).

In 2007 Max started mymuesli together with two friends. mymuesli is active in five countries, has been granted several awards, including the German Gründerpreis in 2013, Germany’s most important award for entrepreneurial achievements, and currently employs approximately 850 people. mymuesli offers its customers to mix their favorite muesli from 80 ingredients – with 566 quadrillion possible mixes there’s something for everyone.

Max gives talks or delivers speeches about mymuesli, entrepreneurship and related topics at universities, conferences or for corporate clients, including Porsche, DHL, and Apple. He regularly writes about his key learnings on his blog.

He is also human, father, very passionate about coffee, but most importantly photography: he doesn't claim to be a great photographer, but he has been taking pictures since his teenage days, mostly when travelling: you can find them (and him) on Instagram.

Together with his friends and extraordinary teams he started several other ventures, including a Coffee brand (Green Cup Coffee), an orange subscription business (Oh!Saft), a tea brand (Tree of Tea). They are sometimes also active as Business Angels. Portfolio companies include Startups (e.g. Minubo, making Business Intelligence easy for everyone) or more traditional business models like biosanica (organic Apple Chips).

Brought to you by

Chapter Director

Avid traveler, originally from France, I used to live in Paris, London, New York, Singapore and settled in Munich six years ago.
Following 10+-year experience in strategy consulting, private equity and investment banking, I now support early- and growth-stage start-ups with capital and lead generation.
I have genuine enthusiasm for anything digital and entrepreneurial with particular focus on mobile, social and content marketing, e-commerce, food and retail-tech, within the hospitality and gastro sectors. I also advise Corporate Management in the definition and development of their digital transformation and their innovation strategy.