NATIONAL ARCHIVES

A GUIDE TO THE USA CONSTITUTION

Pledging Allegiance

NOTE: In 1954, in response to the Communist threat of the times, President Eisenhower encouraged Congress to add the words “under God,” creating the 31-word pledge we say today. Bellamy’s daughter objected to this alteration.

Today it reads:

“I pledge allegiance to the flag of the United States of America, and to the republic for which it stands, one nation under God, indivisible, with liberty and justice for all.”

That kind of baffling blunder suggests a corporation and CEO that has lost its way entirely, that simply has no idea what its brand is.

How can Facebook stop climate misinformation when its ‘fact-checkers’ are deniers?

“This is pent-up anger, and the markets exploded at Facebook,” marketing professor Scott Galloway, author of a book on the tech giant, told Yahoo. “It’s deeper than a one-day sell-off. It’s like when your husband screams at you for leaving the garage door open. It’s not about the garage door. It’s about something else.”

The fact is Zuckerberg has made three devastating and inexcusable blunders with his company that have all but destroyed its brand, as I as explained in my new book, How to Go Viral and Reach Millions:

Facebook has never had a coherent brand story.

Facebook isn’t in sync with its customers on the core value of privacy.

Zuckerberg turned Facebook into the world’s biggest media company, but even to this day he refuses to accept the many responsibilities that role entails.