ITALIA | VIAGGIA NELLA BELLEZZA is a publicity campaign promoted by the Ministry of Cultural Heritage and Cultural and Tourism Activities to celebrate the beauty of Italy and its extraordinary culture. Its goal is to raise awareness regarding the issue of knowledge, protection and enhancement of our extraordinary heritage.

Italy is truly the realm of beauty: the jewels of art, archeology, nature, popular traditions, theaters, breathtaking landscapes, intact historic cities and towns are so widespread throughout the country as to create a dense and surprising network of an often little-known but precious heritage sites that deserve to be visited, valued and loved. (Still Photographer: Matthew Pedicini)

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LE GEMELLE WRESTLER

(Wrestler Twins)

director: Marco Danieli

with: Mirko Frezza, Andrea Di Spirito

executive production: CSC Production

The funny and provocative short film made for Takeda seeks to inform and raise consciousness about a very common disease, diabetes, in an original way. It also seeks to debunk stereotypes, highlight incorrect attitudes and widespread habits, and unmask fixations and preconceptions. The film draws inspiration from real life, daily life, and human strengths and weakness. Through emotion, engagement and reflection, cinema speaks to people of different backgrounds and influences their viewpoints.

The short is the result of the diabetes information campaign promoted by Takeda Italy with the patronage of Fand - Italian Association of Diabetics - which, through the medium of film, sought to speak an accessible and appealing language to as broad and undifferentiated an audience as possible.

ISTANTANEA is a short film created for the collection of Giorgio Armani’s Films of City Frames. Boming Jiang tells stories about fragments of life, emotions, eyes, signs, captured and filtered through eyeglasses from the Giorgio Armani collection. In this short, glasses are perceptual elements, instruments through which to observe reality, capture sensations and experience adventures. A visual and narrative collage captures the unrelenting richness and beauty of the Eternal City, Rome.

The Films of City Frames project, in collaboration with Rai Cinema and Luxottica, engaged students from six prestigious international film schools who were entrusted with the task of making a series of short artistic films. The schools were: Tisch School of the Arts from New York; USC School of Cinematic Arts in Los Angeles; Experimental Cinematography Centre in Rome; NFTS, National Film and Television School in London; Esra, Ecole Supérieure de Réalisation Paris; Hong Kong Academy for Performing Arts.

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SUSTAINABILITY AND TOURISM IN THE MEDITERRANEAN (S&T MED)

director: Paolo Santamaria

curated by: Giancarlo Soldi and Stefania Casini

executive production: CSC Production

The short promo film was created for the Ministry of Heritage and Culture and Tourism as part of the S & T Med strategic project aimed at the development and sustainable management of coastal tourism in the Mediterranean through the enhancement of environmental and cultural heritage and the creation of a network of sustainable coastal areas, whose original network includes the Sinis Peninsula - Isola di Mal di Ventre (Italy), Mahdia (Tunisia) and Aqaba (Jordan).

The Ministry of Heritage and Culture and Tourism (MIBACT) is lead partner and coordinator of the project, funded by the European Programme ENPI CBC 2007-2013 Med.

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LA PARTITA DI CALCIO

(The Soccer Game)

director: Alberto Mascia

executive production: CSC Production

The short was created for the epilepsy information and awareness campaign promoted by LICE - Italian League Against Epilepsy. LICE is a scientific community whose goal is to contribute to the care and support of people with epilepsy as well as fostering their integration into society by promoting and implementing the best endeavors to achieve these goals.

ISTANTANEA is a short film created for the collection of Giorgio Armani’s Films of City Frames. Boming Jiang tells stories about fragments of life, emotions, eyes, signs, captured and filtered through eyeglasses from the Giorgio Armani collection. In this short, glasses are perceptual elements, instruments through which to observe reality, capture sensations and experience adventures. A visual and narrative collage captures the unrelenting richness and beauty of the Eternal City, Rome.

The Films of City Frames project, in collaboration with Rai Cinema and Luxottica, engaged students from six prestigious international film schools who were entrusted with the task of making a series of short artistic films. The schools were: Tisch School of the Arts from New York; USC School of Cinematic Arts in Los Angeles; Experimental Cinematography Centre in Rome; NFTS, National Film and Television School in London; Esra, Ecole Supérieure de Réalisation Paris; Hong Kong Academy for Performing Arts.

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ITALIA | VIAGGIA NELLA BELLEZZA

(Italy | A journey through Beauty)

Director: Alessandro D’Alatri

with: Giancarlo Giannini

executive production: CSC Production

ITALIA | VIAGGIA NELLA BELLEZZA is a publicity campaign promoted by the Ministry of Cultural Heritage and Cultural and Tourism Activities to celebrate the beauty of Italy and its extraordinary culture. Its goal is to raise awareness regarding the issue of knowledge, protection and enhancement of our extraordinary heritage.

Italy is truly the realm of beauty: the jewels of art, archeology, nature, popular traditions, theaters, breathtaking landscapes, intact historic cities and towns are so widespread throughout the country as to create a dense and surprising network of an often little-known but precious heritage sites that deserve to be visited, valued and loved. (Still Photographer: Matthew Pedicini)

ADVERTISEMENT

SUSTAINABILITY AND TOURISM IN THE MEDITERRANEAN (S&T MED)

director: Paolo Santamaria

curated by: Giancarlo Soldi and Stefania Casini

executive production: CSC Production

The short promo film was created for the Ministry of Heritage and Culture and Tourism as part of the S & T Med strategic project aimed at the development and sustainable management of coastal tourism in the Mediterranean through the enhancement of environmental and cultural heritage and the creation of a network of sustainable coastal areas, whose original network includes the Sinis Peninsula - Isola di Mal di Ventre (Italy), Mahdia (Tunisia) and Aqaba (Jordan).

The Ministry of Heritage and Culture and Tourism (MIBACT) is lead partner and coordinator of the project, funded by the European Programme ENPI CBC 2007-2013 Med.

ADVERTISEMENT

LE GEMELLE WRESTLER

(Wrestler Twins)

director: Marco Danieli

with: Mirko Frezza, Andrea Di Spirito

executive production: CSC Production

The funny and provocative short film made for Takeda seeks to inform and raise consciousness about a very common disease, diabetes, in an original way. It also seeks to debunk stereotypes, highlight incorrect attitudes and widespread habits, and unmask fixations and preconceptions. The film draws inspiration from real life, daily life, and human strengths and weakness. Through emotion, engagement and reflection, cinema speaks to people of different backgrounds and influences their viewpoints.

The short is the result of the diabetes information campaign promoted by Takeda Italy with the patronage of Fand - Italian Association of Diabetics - which, through the medium of film, sought to speak an accessible and appealing language to as broad and undifferentiated an audience as possible.

ADVERTISEMENT

LA PARTITA DI CALCIO

(The Soccer Game)

director: Alberto Mascia

executive production: CSC Production

The short was created for the epilepsy information and awareness campaign promoted by LICE - Italian League Against Epilepsy. LICE is a scientific community whose goal is to contribute to the care and support of people with epilepsy as well as fostering their integration into society by promoting and implementing the best endeavors to achieve these goals.