Keller debuted in “Veronica” No. 202 in September 2010. It resulted in Archie Comics’ first-ever second printing. It was quickly followed by a four-issue miniseries and the current monthly title.

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Publisher and co-CEO Jon Goldwater said the fact that any kiss is being shown in the pages of an Archie Comics book is a step in and of itself.

“There aren’t that many on-panel kisses in the pages of Archie, but you often see the lipstick on Archie’s face afterward,” he said.

Goldwater said Keller’s character has let the company weave in contemporary issues to its imaginary world.

“We certainly pride ourselves on being contemporary, but that’s not the reason why we’re showing ‘The Kiss.’ Just like when Kevin first told Jughead he was gay, it was in the natural course of conversation,” said Goldwater. “We are creating this in the same way. It’s just part of the story.”