Are they pricey? Yes. But are they worth the expense? You're damn right they are. See 11 of our favorite picks right here.

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The Moisturizing SPF

The Moisturizing SPF

Just a hunch, but your face is probably important to you, which is why you should moisturize and protect it from UV rays on a regular basis. Sure, you can use a drug store brand to do this, but most are riddled with controversial preservatives and made with cheap, chemically formulated ingredients you might not want to apply to your skin daily. MD Solar Science's daily moisturizer was created by dermatologic oncologist and clinical professor at the NYU School of Medicine with nine of the most powerful wrinkle-fighting anti-oxidants, a powerful (and oxybenzone free) broad-band SPF that's been set to time release, and calming agents that make it a perfect stand-in for aftershave.

The Eye Cream

The Eye Cream

Eye cream is dainty, but don't pretend you're not intrigued. So small, yet always so expensive. Even the cheap stuff, which is lame. But given that most guys start to show signs of aging with crows feet around the eyes — and that hangover-face is most apparent when dark circles form beneath your eye balls — it's an evil worth exploring. What makes Innovative Skincare stand above less expensive fare is their use of a pharmaceutical-grade Centella Asiatica (gotu kola) extract. It's a magic-bullet ingredient that can be found in other eye creams, and the guys at IS explained to us why so little costs so much: The Centella Asiatica they use is 1,000 times more effective than the cosmetic-grade stuff found in most brands. The cosmetic-grade is $50 per kilo, the pharmaceutical stuff is $3,000 per kilo. We've been testing it through the winter and, while we have no scientific evidence to support the 1,000x effectiveness claim, we can say that it's gotten us through more than a few sloppy mornings.

The Moisturizing SPF

Just a hunch, but your face is probably important to you, which is why you should moisturize and protect it from UV rays on a regular basis. Sure, you can use a drug store brand to do this, but most are riddled with controversial preservatives and made with cheap, chemically formulated ingredients you might not want to apply to your skin daily. MD Solar Science's daily moisturizer was created by dermatologic oncologist and clinical professor at the NYU School of Medicine with nine of the most powerful wrinkle-fighting anti-oxidants, a powerful (and oxybenzone free) broad-band SPF that's been set to time release, and calming agents that make it a perfect stand-in for aftershave.

The Eye Cream

Eye cream is dainty, but don't pretend you're not intrigued. So small, yet always so expensive. Even the cheap stuff, which is lame. But given that most guys start to show signs of aging with crows feet around the eyes — and that hangover-face is most apparent when dark circles form beneath your eye balls — it's an evil worth exploring. What makes Innovative Skincare stand above less expensive fare is their use of a pharmaceutical-grade Centella Asiatica (gotu kola) extract. It's a magic-bullet ingredient that can be found in other eye creams, and the guys at IS explained to us why so little costs so much: The Centella Asiatica they use is 1,000 times more effective than the cosmetic-grade stuff found in most brands. The cosmetic-grade is $50 per kilo, the pharmaceutical stuff is $3,000 per kilo. We've been testing it through the winter and, while we have no scientific evidence to support the 1,000x effectiveness claim, we can say that it's gotten us through more than a few sloppy mornings.

The Deodorant

With deodorant, all you really want is to avoid rashes, crusty yellow stains on your shirt, and the aroma of a soggy onion (without replacing it with old-man stink). Oddly, that's more difficult than it sounds when perusing the aisles of your corner store. Also strange is that eShave, a company devoted to luxurious shaves, has just launched a new deodorant that solves said issue. There's no rash-causing alcohol, irritating fake fragrances, or crust-forming aluminum. Instead, it's got aloe vera to sooth and moisturize, a mild form of witch hazel to remove excess grime, and the all-natural and crowd-pleasing essential oils of verbena and lime.

The Shampoo and Conditioner

Shampoo is pretty straightforward, right? Well, not really, actually; especially for the 40% of men who will begin balding by the age of 35. The thing is that most drug store brands use sulfates (to cause foaming) and formaldehyde (as a preservative): two ingredients which have been shown to exacerbate hair loss. The Cleaner, which is part of a new line of men's grooming products from Truman's Gentlemen's Groomers in NYC, has no such chemicals. It thickens hair with wheat protein and uses kelp extract to strengthen and condition. Plus, there's a feel-good factor: It's full of peppermint oil, which, aside from encouraging life-giving blood circulation to your scalp, feels tingly and refreshing during your morning shower.

The Face Cleanser

We've tried face cleansers that cost three times less and three times as much as this one. But we haven't really found one to knock Brave Soldier's Clean Skin out of its go-to position in the medicine cabinet. The non-irritating, natural formula is great on sun/wind/razor burns, and deep cleans without making your skin feel dry and squeaky. And one lazy day, we discovered that it makes a great clear shave gel, perfect for cleaning up the edges of your beard.

The Night Cream

The test of a good night cream is to wake up with an even skin tone — even if you washed down your Tylenol PM with a swig of scotch and then fell asleep on top of an iPad. You're looking for a "healthy glow," as some might say. Consider the newest product from Kiehl's — which uses a mixture of high-grade exfoliating agents and fortifying linseed oil — to be tested and approved in said arena. Bonus: They say if you use it over time, it will reduce the onset of wrinkles. Something to consider in the fine line-producing wake of summer sun.

The Shave Cream

A good shave cream isn't a luxury, it's a necessity. What defines good? At the most basic, it won't take the skin off your face along with the hair. Even better, it will soften hair enough for you to glide your razor over your whiskers. And even better than that is when it doesn't gunk up your blade. The best of the best do all of that while imparting all-natural anti-aging, anti-inflammatory, and cleansing agents to leave your face and neck looking like new. Created by board-certified plastic surgeon Dr. Joun Renucci specifically to appease the kinds of picky guys who might seek cosmetic solutions to shave problems, Turo's multi-active shave cream is worth the green.

The Shave Serum

Serum. It sounds like the last word you might hear before you die of a snake bite in the jungle. Maybe so, but in the fancy world of TwinLuxe, it's a thin liquid that serves many functions, the best of which is a pre-shave oil alternative. It's way less viscous than an oil, but has the same effect of pre-lubricating your stubble, just with less wear and tear on your blade. It's also calming, so you can use it as an aftershave. Or just rub it all over your face before bed — this stuff is made to moisturize and will fully absorb well before you hit the sheets. The Booster Serum comes with a blend of four top-quality Asian botanicals and a mess-free, one hand-operated, press-down pump.

The Face Wipes

We hate the word "wipe," too — but in a world filled with sweat, we're willing to look past labels. Any face wipe should be able to get the surface dirt and gleaming sweat off your face, but a good one does that while also nourishing the skin underneath. These are made with the same matte, sensitive skin-cleansing formula found in Ursa Major's four-in-one face tonic, and are a must for your office, gym bag and, if you're a traveler, carry-on.

The Razor Booster

What kind of hippie-dressed-as-a-yuppie devilry is this? The simple mixture of aloe vera, sunflower, tea tree, jojoba, and vitamins A, D, and E left on your blade after each shave can extend the life of your razor for months? Yes, we've tested, and actually, it can. You could probably mix up the same thing for less, but you're not Mr. Wizard. The guys at Hyd for Men are.