Monthly Stats Report, May 2010

Welcome to the latest installment of our monthly stats reports. The summer months are filled with Democratic primaries, but before we get into them we’d like to take a look back at the month of May. With major Democratic contests taking place in Arkansas and Pennsylvania, it’s been a busy month on ActBlue. Let’s dig in:

First, the May 2010 Overview.

Number of contributions

40,130

Total raised

$4,111,081.87

Average contribution size

$102.44

Committees receiving money

1,304

Fundraising pages receiving money

1,080

Fundraising pages created

733

May 2008

May 2010

Change

Contributions

18,674

40,130

115%

Volume ($)

$3,603,205

$4,111,081

14%

Mean Donation

$192.95

$102.44

-47%

Committees

885

1,304

47%

Pages Created

516

733

42%

Pages w/ Money

611

1,080

77%

As in previous months, the number of contributions doubled relative to 2008, with impressive growth in dollar volume, fundraising page activity, and the number of individual candidates in committees receiving money through ActBlue.

Here are the Top 10 Campaigns & Committees for May 2010 (by donors).

Name

Race

Donors

Raised

Bill Halter

AR-Sen, 2010

12,947

$407,551.28

Joe Sestak

PA-Sen, 2010

4,377

$256,022.07

PCCC

Organization

2,106

$19,910.82

Democracy for America

Organization

2,048

$17,670.50

Ann McLane Kuster

NH-02, 2010

1,319

$17,986.56

David Segal

RI-01, 2010

1,229

$51,818.80

Jack Conway

KY-Sen, 2010

1,171

$49,504.13

Mark Critz

PA-12, 2010

967

$107,807.95

Marcy Winograd

CA-36, 2010

942

$19,397.19

Gavin Newsom

CA-Lt Gov, 2010

741

$201,321.00

In May, AR-Sen. challenger Bill Halter was the top candidate on ActBlue by both total donors and dollars raised. Lifted by a contested primary with national attention, Halter was the focus of online fundraising from a multitude of sources which included the support of fellow Top 10 groups–the PCCC and Democracy for America. A major primary battle against Sen. Arlen Specter powered Rep. Joe Sestak into the #2 spot, and the special election for Rep. Murtha’s seat brought fellow PA candidate Mark Critz into the #7 berth. An engaged Netroots community pushed Kentucky senate hopeful Jack Conway up to #6. California’s early June primary saw Lt. Gov candidate Gavin Newsom and congressional candidate Marcy Winograd safely into the #9-10 slots.

We’ll a number of these candidates again when we look at the Top 10 Fundraising Pages (by donors) for May 2010:

Looking at these successful pages, all linked above, we see three that make use of our support for embedded video, four with ActBlue’s fundraising goal based thermometers, and three that have branded ActBlue pages. We can see how fundraising for candidates as a group can create a halo effect; organizations that include themselves on fundraising pages tend to earn funds of their own in conjunction with their supported candidates.

To learn more about fundraising pages and how to start your own, click here.