Articles on Quality Score

Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned.
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned.
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Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score.
Use these five Google Display Network hacks to achieve the lowest CPC, which are all geared to improving CTR and driving higher Quality Score.
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Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace.
Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace.
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Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays.
Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays.
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Just about every backlink reporting service has developed a metric to compete with PageRank. Here are four resources that may be good alternatives.
Just about every backlink reporting service has developed a metric to compete with PageRank. Here are four resources that may be good alternatives.
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If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies.
If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies.
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Even the most diligent PPC managers can let things fall through the cracks. Here are few checklists to use to ensure that your PPC search network campaigns go off without a hitch.
Here are few checklists to use to ensure that your PPC search network campaigns go off without a hitch.
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There are a lot of parallels between the digital marketing world and the elementary schoolyard days. Here's a look at how you should select your team.
There are a lot of parallels between the digital marketing world and the elementary schoolyard days. Here's a look at how you should select your team.
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HARO can be a great way to get coverage and links for your website – but it can also be a huge waste time with no results if you approach it in the wrong way.
HARO can be a great way to get coverage and links for your website – but it can also be a waste time with no results if you approach it in the wrong way.
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When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data.
When setting up a paid search campaign, proper structure is essential for success.
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A recap of the "Mastering the PPC Challenge" session, presented by Diane Pease and John Gagnon at this year's ClickZ Live San Francisco conference.
A recap of the "Mastering the PPC Challenge" session, presented by Diane Pease and John Gagnon at this year's ClickZ Live San Francisco conference.
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The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps, which the major search engines, like Google, can't access. What could it mean for SEO?
The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps.
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How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda.
How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda.
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There are many things that can cause CPC to creep up. Once you understand whether you have a CPC creep issue, you can reverse the trend with some of these strategic changes.
Once you understand whether you have a CPC creep issue, you can reverse the trend with some of these strategic changes.
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Even though Google has done away with author images, content creators should pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity.
Content creators should still pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity.
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Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is mostly a re-hash of old stuff, they do disclose a few new insights about Quality Score.
While a new Google whitepaper and updated video mostly are a re-hash of old info, Google does disclose a few new insights about Quality Score.
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Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey.
Whether you start from scratch or modify an existing account, you can follow this strategic, sequential plan to make PPC campaign restructuring manageable.
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Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid search ads did not appear on the right rail. How will this change affect pharma marketers?
Until last week, black box paid search ads did not appear on the right rail. How will this change impact marketers in the pharmaceutical space?
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You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. If you don't yet have 1,000 followers on Google+, here's how to go back to basics and grow that fan base.
if your brand is new to Google+ or you've been investing your energy and resources on other networks, here's how to grow your fan base to 1,000 followers.
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It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level.
It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level.
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You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need to succeed, are earning their keep, and not just phoning it in? Let's look at a few ways to get the most from your search agency.
You've hired experts to handle your search marketing. Here's how clients can keep their relationship with their search agency strong and successful.
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Good PPC managers get results, know their way around the necessary data tools, and can follow the foundations of PPC well. But great PPC managers don’t stop there. These are some characteristics that elevate a PPC manager from good to great.
What are the differences between good PPC managers and great PPC managers? These are some characteristics that elevate a PPC manger from good to great.
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An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT analysis.
An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT analysis.
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