The day was buzzing starting with a firestarter talk from Hal Wolf of the Permanente Federation. This was then followed by a series of fast paced 4×4 (four slides in four minutes) presentations from 14 presenters.

Our participants were drawn from all different backgrounds but they all applied a tremendous amount of passion to changing health care. Here is some of the commentary from the day:

Like this:

Monday June 4th at the Kaiser Permanente Center For Total Health is going to be fascinating. How do I know? I just got a sneak peak at some of the 4×4 presentations! That’s how!

David Yakimischak, Senior VP and General Manager of ePrescribing at Surescripts will be presenting about Quality Management in the e-Prescribing world.

For those of you in Health Care that love big data stats I am sure there will be some treats in store for you. I am going to be fascinated to see how David can bring his wealth of Technology and HealthCare experience gained over the past 25 years and condense it in to just four minutes. Have your questions ready and may be you can persuade David to stick around and lead a discussion session later in the day at HealthCamp. After all, it is you the participants that will be setting the agenda as a collaborative effort immediately after the 4×4 presentations.

Like this:

HealthCampDC is just one week away! Spread the word! We still have some tickets available

We are gearing up for an amazing day at the Kaiser Permanente Center For Total Health.
After the initial welcome and Introductions we are going to host a series of 4×4 presentations. These 4x4s are open to participants holding Sponsor level tickets (Entrepreneur level and above). We will also reserve a few slots for patient advocates to tell their story.

If you plan to present a 4×4 it is time to put the finishing touches to your 4×4 Presentation and take these immediate actions:

- Immediately send an email with the title of your 4×4 you plan to present. See the guidelines at the bottom of this post (email to mark+dc [AT] HealthCA [dot] mp )
- Submit your presentation to us by Noon on Friday June 1st

This post will provide you with advice and guidance in your preparations and also to solicit your input so that we can plan and group the presentations around particular themes.

First some background:

What is a 4×4?

It is a short presentation using 4 slides that are presented in 4 minutes.

You may supply a cover slide that identifies:

- Title of the presentation

- Presenter’s Name and Organization

- Contact information (eg. email address)

- URL to slides (if posted on line eg. on Slideshare)

The FOUR slides forming the presentation itself are to be presented in just FOUR minutes.

The slides follow a standard pattern:

Slide 1: What is the problem/challenge

Slide 2: What are you doing to deal with the problem/challenge

Slide 3: What don’t you know / What did you discover / What do you need help with (you can cover any or all of these aspects)

Slide 4: Why did you take on this challenge (We have found so many entrepreneurs who are driven to address a health care problem by events that have impacted themselves, friends or family)

We will be grouping 4x4s in to groups of 3 – 6. This gives us the capacity to handle up to 16-20 4x4s by utilizing all of the available rooms. A moderator will be assigned to each room. They will keep the presenters to their 4 minute time slot.

Presentations will be given back to back after which the Moderator will open up to questions from the other participants in the room. We expect this dialogue, where the presenters effectively form a panel to address the Q&A, will drive discussion and those discussions could form the basis of ongoing conversations that can be slotted in to the day’s agenda at the collaborative agenda setting that will immediately follow the 4×4 sessions.

What can you put on the slides?

You can include animation, video or audio – the only real hard and fast rule is the 4 minute time limit.

Do the slides have to be fancy or complex?

No – You can make the slides really simple. eg. Slide 1 – PROBLEM STATEMENT, Slide 2 – PLAN, Slide 3 – LESSONS LEARNED, Slide 4 – My story. You don’t have to explain or include all the bullet points on the slide, instead you can simply speak to the slide titles during your presentation.

What formats can you use for your presentation:

You can provide your presentation in any of the following formats:

- PDF

- PowerPoint

- Keynote

After HealthCampDC we will be converting all slide decks to PDF and publishing on the HealthCa.mp/dc site.

When must slides be delivered?

- We need to receive a copy of your finished slides by Noon on Friday June 1st. This will allow us time to group slides in to sets for each room/theme.

Who is giving a 4×4?

The 4x4s are a feature that enables the innovative sponsors who are supporting HealthCampDC to talk about the exciting innovations they are involved in. Priority will be given to sponsors for the available 4×4 slots. If there are still slots available patient advocates may put forward 4x4s to present.

We are keeping the official 4×4 session to a series of parallel tracks that run for 1 hour immediately after the Firestarter talk and before the collaborative Agenda setting.

Other opportunities to present?

The nature of HealthCamp is that the participants define the agenda on the day. If there are a group of non-sponsor participants who wish to present a 4×4 there is nothing preventing those prospective presenters from suggest a time slot on the days agenda and pulling together a series of 4x4s.

We need some help from you:

We want to group similar 4x4s together so that we create a series of themed tracks. Consequently, we need to know the theme that your 4×4 supports. We are identifying potential themes in a list below.

However, you can also respond to this email with the title of your 4×4 presentation AND a list of 2 or 3 words that will help us categorize the presentation in to a themed track.

So here are the currently proposed themes:

- Patient/Consumer Engagement

- Provider Community

- Research and Development/Health IT

What other ways should we categorize the 4x4s? We are open to suggestions.

Amplify Public Affairs

Amplify (www.amplifypublicaffairs.net) is a woman-owned, full service public affairs firm that takes pride in our creativity and responsiveness. Boilerplate writing and cookie-cutter strategies have no place at Amplify. We make your cause our own and make it our responsibility to absorb every detail and nuance of what you want to achieve. Then, we take your message and we do what comes naturally. We amplify it. This approach has enabled us to influence public opinion, gain nationwide media coverage, achieve legislative victories, and ultimately, amplify our clients’ success beyond what they thought possible. The strategic assets for which Amplify is widely respected include: creative communications strategies, thought leadership, public education/issue campaigns, digital services and strategic alliances. When it comes to connecting with your critical audiences, our reach stretches from the conventional to the cutting edge. Please visit our blog, Disruptive Women in Health Care (www.disruptivewomen.net).

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