Martin Myerscough

Martin Myerscough, founder of GreenBottle, will be discussing the development of the paper milk bottle ‘from concept to commercialisation’.

The GreenBottle concept was born when inventor, Martin Myerscough, heard a landfill manager proclaim milk bottles to be enemy number one - an estimated 15 million plastic bottles are used in the UK every day. Martin will outline how he took his original idea from its initial concept through to the development of the unique pulp moulding and assembly process and ultimately to a commercially viable, environmentally superior and cost competitive alternative packaging format to glass & plastic bottles and laminated cartons.

Not only did Martin develop an environmental superior packaging solution but a flexible manufacturing process that allows for excellent shelf stand out opportunities e.g. high definition embossing, colours, unique shapes. Myerscough, remarked: “Whilst recycling rates are increasing there is still a long way to go, and even when plastic is recycled once or twice, eventually much of it will end up in a form that cannot be recycled and will find its way to landfill where it persists for hundreds of years”.

GreenBottle initially developed the paper milk bottle but the technology’s flexible application means it can be used across a wide range of liquid products. Recently the company developed a paper wine bottle which will be on shelf later this year and this will be followed with the environmentally-friendly juice bottle.

Martin is an engineer by training and a Chartered Accountant and has worked for a number of accountancy firms, his final position being that of manager with Arthur Andersen & Co. in London. He then held the position of Finance Director of KS Biomedix Holdings plc from 1994 – 2000, which was admitted to AIM in 1995 and became listed on the London Stock Exchange in 1998. The Company was subsequently sold.

He is the founder and inventor of the technology behind the Titan washing machine. He floated this business as Monotub Industries plc on Aim in 1999 and launched the machine to the UK market. From 2001 he has been a Director and recently Chairman of the Jupiter Primadona Growth Trust plc, a £50 million general investment trust managed by Jupiter.

He is the founder shareholder and instigator of the Fine Art Fund – a collective investment fund in Art. He is the founder of GreenBottle Ltd and invented the GreenBottle concept. GreenBottle is a truly innovative liquids package made of compressed recycled paper moulded to shape with a thin inner liner to hold the liquid and a conventional plastic cap. It has all the functionality of plastic/glass bottles and laminated cartons in terms of production, supply chain and as used by the consumer, but it is significantly better for the environment, with less than a third of the plastic and a significantly smaller carbon footprint than plastic bottles.

Starbucks the coffee shop chain will be the first retailer to test the Frugalpac, which, according to its manufacturer, is much easier to recycle. More than 2.5 billion coffee cups are used in the UK every year, but only one in 400 is recycled, with the rest sent to landfill or incinerated because they are made from paper laminated with plastic, which makes them hard to process.The Frugalpac, invented by Martin Myerscough, a British entrepreneur, has a thin plastic membrane which detaches during recycling, leaving just the paper, which can be recycled.​

Martin Myerscough of Frugalpac has launched of the Frugal Carton, following on from the Frugal Cup.Picture: JANE MINGAYA Suffolk entrepreneur has launched the latest product in a packaging range which aims to improve the UK’s recycling rates.Last year, Frugalpac which has an office at Waldringfield, near Woodbridge, announced the launch of the Frugal Cup,billed as the “first recyclable coffee cup”, which it hopes will prevent thousands of tonnes of paper going to landfill.Now company founder Martin Myerscough, who has a background in accountancy and finance and a track record of developing green packaging, has unveiled the Frugal Carton.Makers of the product, which will launch in 2018, aim to provide an alternative to conventional laminated beverage cartons with a product which they say can be processed at any paper recycling facility in the UK.“I am delighted to be able to announce the launch of the Frugal Carton, following on from the Frugal Cup,” said Mr Myerscough. “The Frugal Carton fits well within our company’s ambition to make significant improvements in the recycling rates of everyday packaging.”Conventional cartons are made of a laminate of several layers of plastic, tightly bonded to cardboard which makes them difficult to break down using any standard recycling process, and means they have to be recycled at specialist facilities, the firm says.The Frugal Carton is made by creating layers that are not bonded together. The outer shell is made from 100% paperboard and a foil bag in the outer shell provides the carton with its waterproof layer.As the foil bag is not bonded to the outer paperboard shell, this can easily be separated by the consumer in the same way that they would remove the bag from inside a cereal box, the firms says.The paperboard then breaks down “quickly and efficiently” in all standard paper mills. The carton has the same performance in terms of shelf life, it adds.Frugalpac’s first product, the Frugal Cup, a take-away coffee cup designed to go in any paper or card bin, and be recycled at any paper mill, will hit the market in November.Frugalpac says it aims to use its patented design to challenge other packaging products where recycling is a significant issue. The Frugal Carton will launch in 2018.The firm, based in Suffolk, works with partners around the world to create the products.

Please contact www.frugalpac.com for details for this manufacturer not www.myerscoughkin .com