Thursday, March 18, 2010

I was interviewing a chap once, he now works for Intel in Ireland, and he spoke at length about how marketing is increasingly about creating a dialogue with your consumers. Not sure if this can be called a dialogue, so what do we call it?

About this site

My name is Siamack Salari and I am a partner at www.ethosapp.com. I am also the President of the Mobile Marketing Research Association (http://www.mmra-global.org/).
This is a sister site to my Linked in Group which is also called, Ethnosnacker (www.linkedin.com/e/gis/129888). I created, ethnosnacker to stimulate much needed debate about what commercial ethnographic research is, isn't and should be.
I also use this site to share my day-to-day experience of managing a mobile ethnographic research platform (www.ethosapp.com).
I want this blog to serve as a single 'place' for all of us who have any interest at all in adding meaning to observations of every day life to 'meet', share and exchange ideas, knowledge and news.
Feel free to contact me at siamack(at)ethosapp(dot)com with articles, comments, suggestions and ideas to make this resource as useful as possible.
Thank you for visiting.