A common mistake in IP marketing is spending too much too soon on splashy materials with questionable impact. Knowing when to push and when to hold back requires looking at the market, understanding how the technology fits into it, and being realistic about the opportunities. Case in point: Fuentek’s client Kolon.

Summer is a great time of year to be in Minneapolis. (I used to row under that bridge!) And it’s particularly nice when I also get to participate in a session at the AUTM Central Region Meeting. The session—Ownership in the University Setting: Do You Own What You Think You Own?—will discuss the often complex intellectual property (IP) issues that occur in the university setting.

Learn best practices in getting the intellectual property (IP) portfolio under control at a webinar offered by the Association of University Technology Managers (AUTM)®. Streaming live on June 6, 2018, Prioritizing Your IP Portfolio provides a where-to-start strategy for optimizing and prioritizing the IP portfolio. The presenters are René Meadors, Dr. Nichole Mercier, and Fuentek’s Laura Schoppe.

We at Fuentek are thrilled to share some exciting news for one of our clients. Kolon Industries will receive the Display Component of the Year Award for its Colorless Polyimide (CPI™) film. And later this year, Kolon’s cutting-edge material will be in the pockets of everyone with the Samsung Galaxy X—the only phone in the world with a foldable display.

Every university technology licensing officer dreads that moment when a company has expressed interest in a piece of intellectual property (IP)… but doesn’t want to sign a license. Fuentek has found that industry-sponsored research can be a useful tool to get things “unstuck” in these situations. We moderated a session at the AUTM annual meeting that provided insights on this approach from two universities and a pharmaceutical company.

At a growing number of universities, technology transfer offices (TTOs) are being asked to educate students about protecting IP, evaluating a technology’s market potential, licensing, and so forth. Making classroom connections has several benefits for the TTO. Read about AUTM panelists’ efforts as well as university training offerings for current and future tech transfer professionals.