Producing live social content and videos for charitable events for American Family Insurance has been one of the most rewarding experiences I have had. Each event took place in a different city featuring a brand ambassador and beneficiary. In this case it was Minneapolis, John Legend and the Big Brothers Big Sisters organization. I created a "control center" which would feed live instagram/social postings as well as transcode all our footage on site. The campaign was featured at the UN's "Social Good Summit 2017" in NY this year.

https://www.dreamfearlessly.com/onesaturdayfor/

John Legend AmFam

AFI Atlanta Longform 119 HD 08-31

Our Altanta event had support from the Falcon's Vic Beasely and Mohamed Sanu, who helped inspire the students at Deerwood Academy. Eunique Jones and her "Because of them, We Can" initiative created a platform for student to help achieve their dreams.

AFI Seattle Web 30 HD 06-02

When in Seattle, we partnered with two organizations that help the homeless population, Mary's Place and Youth Care. The Seahawk's Richard Sherman and Bobby Wagner leant a hand in this community event with the American Family Insurance Agents in that area.

AFI Madison Jason 30 HD 07-28-YT

In Madison Wisconsin, home base of American Family Insurance, JJ Watts helped drew huge community support for the benefit of The Goodman Center. Our goal was to provide enough support to help feed the hungry for the entire summer of 2017.

TV/Post & Effects Producer - Cognizant

Cognizant "Cold Front"

Post and Effects producer for a campaign of 6 spots for Cognizant.

Dove Instagram Takeover

Dove Instagram Takeover with Influencer

Chevy Malibu Grammies Campaign featuring MJ Blige

MJ Blige was nominated for a Grammy. We tied in the ad campaign with the release of her new release, co-branding Chevy with Interscope Records.

Chevy Malibu w/ Mary J. Blige

Vice - Branded Content

Behind the Scenes of our short narrative film, "The Scoop", for Vice Media.

We researched the top graffiti artists in the NY area and had them create a "5-Pointz" graffiti environment for our protagonist. The legit artists were free to paint their own concepts, some remaining incognito while tagging.

It was December. In Brooklyn. 18 degrees. We turned the 12 pass into video village.

Good times.

Vice AT&T "Graffiti"

Maybelline

5_Maybelline_BeforeAndAfter_Prores

Ben&Jerry's Experiential Event, Social Campaign

We invited people from 5 major cities to invent new flavors around the unique attributes that make up the character of their cities. Votes within each city were automatically cast by the everyday choices of its residents via their Instagram posts, and content I produced of their behavioral patterns in public.

- In DC, we let people cast a ballet for their favorite flavor.

- In Seattle, we let people choose their preferred flavor represented by coffee sleeves

We coordinated these efforts in tandem with the tweeting of the custom branded Ben & Jerry’s Ice Cream Trucks, which drove to the consumers’ locations for taste tests of the unique ice cream flavors for each city. We drove consumers to our "City Churned" microsite where ice cream lovers could vote, name their flavors, and track results in real-time.

Ben & Jerry's City Churned

Ben & Jerry's Portland

Ben & Jerry's DC

Ben & Jerry's Seattle

Ben & Jerry's SF

Ben & Jerry's NYC

Ben & Jerry's Case Study

Jamaica Toursiam/Ky-Mani Marley Music Video

- Produced Jamaica Tourism 1996 - 2006 at FCB.

- Recorded all music tracks in Jamaica, saving the country hundreds of thousands of $'s in re-use as well as providing the tourist board with great PR.

- As a freelancer, I went back to Jamaica and worked as local crew for live music events - Reggae Sumfest, Heineken Summer House with Def Jam and MTV, and produced print content for VP records/Trace Magazine.

Jamaica "Kymani Marley"

JAMAICA TOURISM "Journey"

Jamaica "Journal"

Jamaica "Singles"

Jamaica "Each Other"

Jamaica "Surfers"

Cointreau Experiential/Live Event, Social Campaign

We produced “THE ART OF LA SOIRÉE TOUR 2016” to entertain cocktail savvy guests curated by distinctive influencers for direct engagement with the Cointreau Brand.

The artfully branded events provided the perfect backdrop for live Instagram postings as well as video content for the Soiree microsite.

http://www.cointreau.com/us/en/art-of-la-soiree

https://www.instagram.com/explore/tags/cointreausoiree/?hl=en

Cointreau Brand Holiday 15

I produced “THE ART OF LA SOIRÉE TOUR 2016” to entertain cocktail savvy guests curated by distinctive influencers for direct engagement with the Cointreau Brand.

The artfully branded events provided the perfect backdrop for live Instagram postings as well as video content for the Soiree microsite.