From alignment to widows, here are the terms you need to make sense of print catalogue design and production, from conception to binding, and to communicate clearly with vendors, consultants, and creatives

Lots of percentage-off discounts and references to Black Friday itself. Not much in the way of creativity. What else did I notice from the 300 marketing emails I received on the day after Thanksgiving?

If you’ve heard it once, you’ve heard it a thousand times: It’s cheaper to keep a customer than it is to obtain a new one. But according to Naomi Kasolowsky, global capability managing director at consultancy dunnhumby, too many businesses engage...