In most of the country, all but the most virulent knee-jerk Commie-haters (or black-President haters) understand that our fifty-year trade embargo has done nothing to harm the Castro regime — it’s still there, after all — and everything to isolate innocent working-class people by denying them access to the world’s richest market, and, perhaps significantly, vice versa. The overwhelming view is that the embargo is a failed Cold War relic whose time has long past.

That’s most of the country. It’s different in South Florida.

This region is stocked with refugees old enough to vividly remember the brutality of Fidel Castro’s “revolution,” who consider it treasonous even to recognize the regime which split proud families into resentful diaspora, much less do business with it. They are a shrinking minority, but they are vocal and potent beyond their numbers. Younger Cuban-Americans tend to agree that the embargo has outlived its usefulness, but their parents and especially their grandparents are far more fervent and thus far more likely to vote. It is political dynamite for a Florida politician to suggest any relaxation of our rust-covered Cuba policy, which is why Presidential prospects like Marco Rubio and Jeb Bush are leading the outcries against the president (along with usual-suspect Obamaphobes like Lindsey Graham, that Ebola-shrieker who still yells “Benghazi!” whenever he can).

Some right-wing babblers have found themselves twisted into knots, praising the release of detained U.S. aid contractor Alan Gross, then denouncing the President in the same sentence. But the general response to President Obama’s action — he was covertly assisted by Canada and the Pope! — has been sensible and supportive. Talk of withholding funds for creating a U.S. embassy in Havana is just that: talk. Here’s one thing nearly everybody can agree on, like the fact that our gun laws are too lax and our military budget is too bloated. But to actually propose a solution? After you, Senator.

So American tourists will be able to legally bring back some of those ass-kicking Cohibas (Cuban cigars are strong, mate — uh, I mean, that’s what I’ve heard), unless those rumors are true and Fidel’s so mean that he plans to flood the U.S. market with cheap counterfeits once we normalize. (Gang, Raul‘s in charge.) This Cuba deal’s such a no-brainer that it might actually get done. And as a new tourist spot for Caribbean-bound Americans, this beautiful island’s image might finally change. Imagine the marketing possibilities: “Cuba. It’s not just for torture anymore.”