A 15 minute read. Cimigo, the leading market research company in Vietnam, chronicles changes in consumer marketing environment with 10 major trends. The results were presented at the Viet Capital Investment Conference and can be downloaded here. […]

Teen consumer research highlights teens delights Cimigo’s teens consumer research covered 15 to 19 year olds in both Hanoi and Ho Chi Minh City. Cimigo will show that whilst there’s still a lot of feeling for some […]

Join the best Asia market research conference in Shanghai this May 17-19. There are some great speakers to provide inspiration to your approach to market research and map future opportunities Asia market research conference Join us in […]

Brand marketing by life stage Fabric softeners offer a great example of brand marketing by life stage. Brands seek to leverage the new baby as a key life changing moment impacting purchase priorities for Mums and simultaneously delivering […]

Market research company Cimigo reports on the Vietnam consumer market trends 2016. The report was presented at the Vietnam Market Research Trends 2016 organised by M2 – Marketing & Media Network. The report can be downloaded here. The transformation of Vietnam between 2005 […]

More brands seek to involve their consumers with personalised packaging for viral marketing in Asia. For Vietnamese Woman’s Day on 8th March, Vaseline launched a campaign Only You, where consumers could add their photo to the Vaseline […]