UPDATED A THIRD TIME: Behold The New Winnipeg Jets Logos

Better than expected, not sure about the legibility of the team name in the third logo and the shading on the maple leaf is a little busy. Looks very, very promising on the merch, though. It’s also basically red, white and blue, which is good since that’s the old colours and I didn’t expect the owners to go with them. That’s a good gesture. It’s also pretty military, but that’s probably inherent to the brand, if it’s to be developed properly. Pacifist-hippy Whitworth will cope. And it feels more British than American — which seems right for the team’s Winnipeg Tory-blue fan-base. As long as the team’s more Duff Roblin than Stephen Harper, it’s all fine by me.

UPDATE THE THIRD: It’s Saturday afternoon and the cluttered centre of the circle logo is bugging me. I’m lowering the score. Also, LaRose is right: why the heck did they use a CF-18? Go with a classic jet if you’re going retro. Avro Arrow, anyone? The designs still get a passing grade because I like the colours and I like a lot of the thought behind the design. It’s too pro-military, though. It can be a little pro-military, that makes sense (and might be inherent, anyway), but this goes too far. Too political and not quite historical enough.

I didn’t realize that the Maple leaf, has a pointy ended stem. Too many medicinal fatties I guess.
Ugly overt military symbolism, with the added bonus of a US made aircraft added on. Another red white and blue team. Well at least all the cool old school jerseys will match at the rink yea.

It’s nice, but definitely militaristic; Winnipeg’s attempt at becoming “Canada’s Team” in the Era of Stephen Harper? I’m sure Harper himself, though never having served in the armed forces himself, is reconsidering his allegiance to the Maple Leafs. “Laureen, something inside my just moved.”

I am having a hard time picturing that looking any good on the front of a jersey.
The shoulder patch looks better than the main logo!
To me this looks like “Blue Jackets North”, but maybe a little better. The Jackets have the “For Those About To Rock” thirds though, which is pretty awesome.