Spirit Airlines

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Transcript of Spirit Airlines

You, as Spirit airlines are an affordable air transportation service that focuses on affordability. You sacrifice other accommodations to meet the demand for affordable air travel. You called us in because of your want to refocus the company. Spirit Airlines Strengths Weaknesses Opportunities Threats Price: AffordableMajor airline categoryAverage seat size in comparison to othersAvailability of seat typesWell knownA lot of options available for purchaseOffers reward program No entertainmentHidden fees such as baggage feesNo food availableEmployees training is lackingDestinations are limitedCleanliness lacks People will continue to travelEconomy wants lower ticket pricesTechnology available to make it cheaper to offer entertainmentOffering food increases quality of flightTechnology to better manage timePlanes have the capacity to offer non-stop flights to a lot of destinationsApps are emerging in Social Culture Gas prices increaseGas shortageBad reviews affect companyNot being up to date with technology that people look for in flightsLose costumers Situation: Competition CustomersClimate Goals: Improve quality Improve sales, reputation, customer satisfaction Marketing Strategy Be seen as a challenger as a competitionIntensify effectiveness of promotionsReevaluate customer satisfaction strategies and promotional strategies Implementation: Identify customer's wants and needs Make changes to quality and service Changes Prices to show reputation Sales Forecast:Increase in revenueWith small sacrifice of number of units sold Develop marketing strategy Reach out to meet customer satisfaction Evaluation