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Marty St. George

Marty St. George, JetBlue’s senior vice president marketing and commercial, is charged with maintaining the sanctity of the JetBlue brand among its leisure traveler base, as it begins New York to West Coast Mint service for business travelers in 2014.

St. George, who’s known to contribute a couple of dozen tweets per day from his personal Twitter account, believes that part of JetBlue’s marketing success lies in fostering an open environment, where rank-and-file employees “own” the brand, and can contribute ideas.

St. George notes that some of JetBlue’s most successful marketing campaigns have come with little paid media, producing millions of impressions.