Starting today, Jan. 21, Kraft Hockey Goes On is helping Canadians share their passion for the game by
recognizing important local volunteers who make hockey happen in communities across Canada. Through the
program, 25 individuals will be celebrated and $1 million will be awarded to Hockey Canada-affiliated
organizations. Nominations are now open!

“There are over four million hockey volunteers across Canada and it is because of their passion and
dedication that Canadian children have the chance to play the game and dream big,” said Jack Hewitt,
vice-president of marketing insight & services, Kraft Canada. “This is our way of saying thanks to these
local hockey supporters for their commitment to Canada's favourite sport.”

Kraft Hockey Goes On is celebrating the top five individuals who keep hockey going in communities by
awarding their chosen local hockey associations each with $100,000. An additional 20 individuals will be
recognized and their chosen hockey associations will each receive $20,000. The program will also donate
$100,000 to Hockey Canada to distribute to Learn to Skate programs at the local level. Kraft Hockey Goes On
partners include Christie, TSN, RDS and Hockey Canada.

How to Submit a Nomination
Starting today (at noon ET) through , Canadians can nominate someone who dedicates their time
and effort to ensure hockey goes on within their community by visiting www.krafthockeygoeson.ca. A panel of judges will narrow the
nominations down to the top 100 nominations. Canadians can then vote online for their top choice amongst the
100 nominees from March 23-24, 2013. The top nominees receiving funds for their chosen minor hockey
association will be announced on . For a complete list of rules and regulations, please visit
www.krafthockeygoeson.ca.

“Every day we watch local hockey supporters come together to share their love of the game and make hockey
happen at the community level,” said Bob Nicholson, president and CEO, Hockey Canada. “Whether it's a coach
or a parent driving carpool, these people are at the heart of hockey in this country. We're so pleased that
this program will recognize their hard work and dedication to the sport.”

As part of an exclusive partnership with TSN and RDS, Kraft Hockey Goes On is supported with a
multi-platform promotion across all TSN and RDS outlets. The partnership officially kicked off earlier this
month and will continue through to the end of the program with regular updates on THAT'S HOCKEY on TSN and
HOCKEY 360 on RDS. Canadians can also follow TSN and RDS on Twitter and Facebook for regular updates and stay
tuned to Canada AM and etalk for upcoming features.