Digital Marketing Fundamentals

Learn What’s, Why’s and When’s of Digital Marketing from Experts

Flashy bill boards, glitzy neon lights, ill-timed television ads are passé. Even Newspaper ads, who’s only USP are the celebrities, will soon see declining ROIs for their clients when the print media patrons’ numbers dwindle. The next big thing in the advertising world is Digital Marketing. And mark my words, it’s here to stay. Here are a few statistics which will back me up.

More than 31 million Indians are on the internet and this number grows even as you read this.

Gives equal opportunity for big and small brands to display their products

Entices people to take action.

Looking from Business perspective:

Digital marketing is more cost effective than traditional marketing: Why spend on 1,000 brochures for random a Toy Brand; when I can exclusively target kids between ages 5-13, whose parents have high disposable income?

Higher Conversion Ratio and Return on Investment.

Direct interaction with target audience without middle men.

Better brand reputation management.

Can target customers on Mobile Phones and tablets.

While Digital Marketing Industry promises to create millions of job opportunities across the globe, this is also listed among the top paying jobs and continues to grow year on year. But as the market matures, only the better talented will be able to leverage the market dynamics to their advantage.

Ever wondered how you can make Digital Marketing as your career and be one among the top paid employees? If yes, your search ends here. This blog is for individuals who want to know the what’s and whys of Digital marketing?

What is Digital Marketing?

Digital Marketing is simply a marketing technique that uses “Digital” as the medium to market products, services and just about anything that you would like to market to the outside world. Unlike the traditional marketing techniques that use Newspapers, hoardings, TV / radio ads etc. it’s not some rocket science to master Digital Marketing skills, it’s not a simple skill either.

Why Digital Marketing?

There is a huge amount of internet activity with Hundreds of millions of users who navigate these massive online highways looking for Products and services.

These conditions are a perfect match for both Business and Digital Marketers to find their target audience online and offer the services that users are looking for on a real time basis and what’s more, there are very few people with the right skills in the Market who can make things work and the demand for people with good Digital Marketing skills is increasing.

Where do we market our products? – The Internet.

How does one target those specific users who are more likely to buy a certain product?

Digital Marketing seeks to customize Marketing Strategies to target the right consumer at the right time based on their online profile, previous transaction profiling and optimized filters.

Who can make Digital Marketing as their career?

Anyone with basic computer skills with flair to grow in the field of marketing can be a Digital Marketer. Of course you need to master some basic HTML and analytical skills, but these can be developed over a period of time. HTML is the easiest programming language known to human kind – My personal opinion. How to get into the world of Digital Marketing?

There are many concepts used in Digital Marketing depending on the target audience and business needs, few among them are mentioned below:

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media Marketing

Mobile Marketing

E-mail Marketing

Content Marketing

Web Analytics

It is very important to learn and understand each of these as most of the concepts work together to form an effective Digital Marketing Strategy. for Best SEO Services follow Google Webmaster Guidelines. As a beginner I suggest you to get a basic understanding on each of these topics and we can learn each of these, one at a time in my future blogs.

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