customer intelligence

The Pursuit of Happyness is a 2006 American film about Chris Garner’s struggle, very beautifully portrayed on screen by Will Smith and a cherubic Jaden Smith. As much as I was moved by the movie itself, what has stayed with me the most, is the title.

The moment I reached out for my smartphone was a game-changing moment, as marketing pundits would say. It is this moment that makes consumers (a major chunk being women) smart, confident and satisfied shoppers (Like me!).

So much has happened in the social space since then and much has been said about the growth of social media — its multiple channels and the enormous scope of its content and subject matter. Social media seems to offer something for everyone.

With all the buzz around “big data,” there is huge focus on data generated by human behavior in social networks, blogs, chat rooms, comment fields, and more. Using this vast amount of rich information, organizations get a better understanding of customers

Pinkathons to Special interest rates to Happy Hours for Women dot the market space today. This isn’t surprising, given that women today have better access to education opportunities, career choices and contribute to about 65% of global spending.