For years, ChinaJoy, the country's premiere gaming show, rolled out girls in skimpy outfits…
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"The length of my dress is longer than before," spicy girl Zhou told Shanghai Daily (via Reuters). According to Shanghai Daily, ChinaJoy's new policy bans costumes that reveal over two-thirds of a spicy girl's back and also prohibit logos or stickers on "sensitive positions".

This move to tone down ChinaJoy comes as the country began cracking down on the use of sex in online game advertisements last summer, even issuing a notice that allows local officials to force game companies to delete content in online game promotions that is deemed inappropriate. The stipulation not only bans the use of sex, but also gambling and violence in game promotion.

It isn't only the length of the skirts that ChinaJoy organizers should be worried about. In the past, some ChinaJoy spicy girls have worn skin tight nearly see-thru shorts that leave absolutely nothing to the imagination.

"To be honest, I came here largely for spicy girls."

China isn't alone in booth companion crackdowns. In 2007, the E3 gaming expo actually banned booth babes. They finally made their return for the 2009 E3, and by this year's show, they were as provocative as ever.

This year's Electronic Entertainment Expo is taking a giant step towards returning to the…
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"To be honest, I came here largely for spicy girls," Xaiver Du told Shanghai Daily. "I'm satisfied with the female models for this year's ChinaJoy... I care more about them rather than only sexy clothing."

This year's ChinaJoy runs from July 29 to July 31.

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