Multimedia Advertising Campaign
Submit a short- or long-term advertising campaign with stated goal using two or more media with the following:

Samples or photos of any printed material

Script (if script unavailable, submit full outline or description)

Video file of television spots

Audio file of radio spots

Website address and PDF of Web pages

Photos of posters, billboards or other supporting materials

Print Advertising
Submit a single advertisement that appeared in one or more print media outlets including newspapers, magazines, posters, billboards, direct-response pieces and point-of-sale displays. Materials may include:

Samples of print and broadcast materials used in the effort to communicate with relevant publication

News releases, photos, internal communication items, speeches

Marketing Communications Campaign/Budget of $100,000 or less
Submit materials used in a program designed to market, position, publicize and promote a new or established product or service.

Marketing Communications Campaign/Budget of more than $100,000
Submit materials used in a program designed to market, position, publicize and promote a new or established product or service.

For all magazine entries (a magazine is a scheduled periodical publication of more than 16 pages), submit:

Original, copy or reprint of article or magazine

Synopsis detailing purpose of the article, research methodology and target audience

Description of magazine’s editorial mission

Circulation - per issue. If monthly - then monthly circulation; if weekly, then weekly circulation.

No budget detail required in this category

12. Magazine Feature Article, External Publication – Circulation of 100,000 or less – LifestyleSubmit a feature article published in a magazine directed toward clients or to the general public.

13. Magazine Feature Article, External Publication – Circulation of 100,000 or less – Current NewsSubmit a feature article published in a magazine directed toward clients or to the general public.

14. Magazine Feature Article, External Publication – Circulation of 100,000 or less – MiscellaneousSubmit a feature article published in a magazine directed toward clients or to the general public.

15. Magazine Feature Article, External Publication – Circulation between 100,000 and 500,000 – LifestyleSubmit a feature article published in a magazine directed toward clients or to the general public.

16. Magazine Feature Article, External Publication – Circulation between 100,000 and 500,000 – Current NewsSubmit a feature article published in a magazine directed toward clients or to the general public.

17. Magazine Feature Article, External Publication – Circulation between 100,000 and 500,000 – MiscellaneousSubmit a feature article published in a magazine directed toward clients or to the general public.

18. Magazine Feature Article, External Publication – Circulation of 500,000 or more – LifestyleSubmit a feature article published in a magazine directed toward clients or to the general public.

19. Magazine Feature Article, External Publication – Circulation of 500,000 or more – Current NewsSubmit a feature article published in a magazine directed toward clients or to the general public.

20. Magazine Feature Article, External Publication – Circulation of 500,000 or more – MiscellaneousSubmit a feature article published in a magazine directed toward clients or to the general public.

21. Magazine Feature Article, Internal PublicationSubmit a feature article published in an internal magazine directed toward employees, members or investors.

22.Magazine Regular Editorial/Opinion Column – Circulation of 100,000 or lessIncludes columns designed to persuade, such as opinion columns, editorials, commentaries, reviews and critiques. Submit three to five pieces (entries with fewer than three columns will not be judged).

23. Magazine Regular Editorial/Opinion Column – Circulation between 100,000 and 500,000Includes columns designed to persuade, such as opinion columns, editorials, commentaries, reviews and critiques. Submit three to five pieces (entries with fewer than three columns will not be judged).

24. Magazine Regular Editorial/Opinion Column – Circulation of 500,000 or moreIncludes columns designed to persuade, such as opinion columns, editorials, commentaries, reviews and critiques. Submit three to five pieces (entries with fewer than three columns will not be judged).

25. Magazine Regular Informational/Non-opinion ColumnIncludes columns designed to inform and entertain, but not to persuade, such as science, health, travel, sports, entertainment, humor, etc. Submit three columns, each not to exceed two magazine pages (entries with fewer than three columns will not be judged).

26. Magazine Series or Special Section, External Publication – Circulation of 100,000 or lessSubmit entries published in a magazine directed to clients or the general public

27. Magazine Series or Special Section, External Publication – Circulation between 100,000 and 500,000Submit entries published in a magazine directed to clients or the general public

28. Magazine Series or Special Section, External Publication – Circulation of 500,000 or moreSubmit entries published in a magazine directed to clients or the general public

For categories 29-31 submit:

The magazine must be published at least twice per year

Submit two consecutive issues published between Jan. 1 and Dec. 31, 2018

Submit a magazine directed toward constituents, clients, or the general public.

Original, copy or reprint of article(s) or columns of any length published in a general circulation newspaper

Circulation - per issue

No budget detail required in this category

34. Newspaper Hard News Story

35. Newspaper Feature Story – Weekly paper

36. Newspaper Feature Story – Daily circulation of under 500,000

37. Newspaper Feature Story – Daily circulation of 500,000 or more

38. Newspaper Regular Opinion/EditorialIncludes columns designed to persuade, such as opinion columns, editorials, commentaries, reviews, and critiques. Submit three to five pieces (submissions with fewer than three columns will not be judged).

39. Newspaper Regular Non-opinion/Informative ColumnIncludes columns designed to inform or entertain (not to persuade), such as science, health, travel, sports, humor, etc. Submit three to five pieces (submissions with fewer than three columns will not be judged).

40. Newspaper Feature Series, Special Section or Special EditionAt least half of series’ entries must have been published between Jan. 1 and Dec. 31, 2018. Submit three to five pieces (submissions with fewer than three will not be judged).

41. Newspaper Investigative SeriesAt least half of series’ entries must have been published between Jan. 1 and Dec. 31, 2018. Submit three to five pieces (submissions with fewer than three will not be judged).

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ONLINE MEDIA

ONLINE MEDIA

Online materials (except Mobile Technology apps) must have been produced specifically for the Web between Jan. 1 and Dec. 31, 2018.

For categories 42-54:

Entry must include site URL

Entry must include description of individual or company responsible for website if outsourced

Judges must be able to access website (not an archive) from May through June 2019.

NEW FOR 2019 - Mobile Technology. Have you developed and produced an app in 2018? Enter it here

New for 2019 - Podcasts

No budget detail required in this category

42. Website – New

43. Website – Existing

44. Website – Mobile Technology

45. Online Journalism – Special News Section Submit a section of a website that uses the Web’s unique features to present a news story.

46.Online Journalism – Special Feature SectionSubmit a section of a website that uses the Web’s unique features to present a feature or investigative story.

47. Online Journalism – Feature ArticleSubmit a feature article written specifically for the web that includes a synopsis detailing the purpose of the article, research methodology and the target audience.

48. Online Journalism – Regular Column Submit three to five columns (submission with fewer than three columns will not be judged).

Entry must demonstrate that the blog has achieved the objectives set forth

Entry must include description of individual (personal blog) or company (corporate blog) responsible for blog if outsourced

Note:The blog submitted will need to be LIVE so that the judges can access it online between April 15 and June 30, 2019. It will be judged on content between January 1 and December 31, 2018.

50. Blog – Personal

51. Blog – Corporate

52. Podcast

53. Online Video Informational/Instructional

54. Online Video Entertainment

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PHOTOGRAPHY & GRAPHICS

PHOTOGRAPHY & GRAPHICS

All photography entries must include:

A copy of the original publication in which your black and white or color photo(s) was published

It must have been published between Jan. 1 and Dec. 31, 2018. (Wire service photos should be accompanied by documentation of their availability for use)

High resolution images at least 2MB in size

All entries must have been published between January 1 and December 31, 2018. Wire service photos should be accompanied by documentation of their availability for use.

No budget detail required in this category

55. Press PhotographySubmit photo(s) published in a general circulation newspaper or magazine.

56. Press Photography – Photo Series/EssaySubmit photo(s) published in a general circulation newspaper or magazine.

57. Editorial CartoonSubmit three to five published editorial cartoons that comment on political or social issues. Please submit a synopsis explaining the issues and the cartoon’s context. Submissions with fewer than three cartoons will not be judged.

58. LogoSubmit a high-resolution image of the logo for each version used, if applicable (examples: grayscale; full color; with tag line and without; or a smaller, condensed version). Include additional information, such as description of client and intended use of the logo. Indicate whether the logo is new or redesigned. A logo submitted must actually have been in use.

59. Special Design/Creation Submit printed piece and explanation of how the use of art/graphic design effectively enhanced communication of the message to the intended audience. Include a summary on the success/response of this piece.

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PUBLIC RELATIONS

PUBLIC RELATIONS

All entries in categories 60-69 may include:

Synopsis requirements.

Print, audio and video files.

Samples or copies of any printed materials

Category 65 (Special Promotion) includes media kits, SWAG bags

Category 67 (Community Relations Campaign) includes white papers

60. Public Relations One-time Campaign – Annual budget of $10,000 or less Submit a campaign with a stated goal reflecting a single effort designed to accomplish a finite, one-time result. The campaign must have been completed between Jan. 1 and Dec. 31, 2018.

61. Public Relations One-time Campaign – Annual budget of $10,000 or more Submit a campaign with a stated goal reflecting a single effort designed to accomplish a finite, one-time result. The campaign must have been completed between Jan. 1 and Dec. 31, 2018.

62. Public Relations Campaign, Ongoing – Annual budget of $50,000 or lessSubmit an ongoing, long-term campaign. The campaign must have begun between Jan. 1 and Dec. 31, 2018.

63. Public Relations Campaign, Ongoing – Annual budget of $50,000 or more Submit an ongoing, long-term campaign. The campaign must have begun between Jan. 1 and Dec. 31, 2018.

64. Public Service Community Affairs Campaign, One-TimeSubmit a one-time public affairs campaign designed to accomplish stated objectives and goals with an explanation of the campaign’s influence on intended public. Entry must reflect intended results and progress toward achieving them. The campaign must have taken place between Jan. 1 and Dec. 31, 2018.

65. Special PromotionSubmit a special promotion, contest, or program that was a part of a public relations campaign. More than half the entry must have been implemented between Jan. 1 and Dec. 31, 2018.

66. Annual Report Submit an annual report directed toward constituents, clients or the general public. The report must have been produced between Jan. 1 and Dec. 31, 2018.

For categories 67-69 entries must include:

The communications plan

Samples of print and broadcast materials used in the effort to communicate with relevant public and employees

Note: More than half of the project must have been implemented between Jan. 1 and Dec. 31, 2018.

67. Community Relations CampaignSubmit materials used in a program to establish, improve or maintain an organization’s standing, image, or relationships in the community in which it operates.

68. Crisis Communications CampaignSubmit materials reflecting a corporate or organizational response to an externally or internally generated problem of urgent concern. Detail proactive measures taken in preparation. The crisis and the response must have begun between Jan. 1 and Dec. 31, 2018.

69. Employee Relations CampaignSubmit materials used in a program to improve or maintain an organization’s relationship with its employees.

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RADIO

RADIO

All radio entries must include:

Program script, (if script is unavailable, submit a full outline or description)

Recording of broadcast (URL to audio file)

Day, date, length and time of airing

Note: All entries must have aired between Jan. 1 and Dec. 31, 2018, except for documentary series categories, where more than half must have aired during this time. Dramatized programs based on fact are eligible.

70. Radio Regular Feature ProgramSubmit a regularly aired radio feature program for public or commercial radio.

71. Radio Regular Talk or Interview ProgramSubmit three to five ½ hour segments from different broadcasts of a regularly aired radio talk show or interview program (submissions with fewer than three programs will not be judged).

72. Radio Feature StorySubmit a radio feature story for public or commercial radio.

73. Radio Documentary SeriesSubmit three to five programs on a given topic or theme (rather than one program presented as part of a regularly broadcast series; submissions with fewer than three programs will not be judged).

74. Radio Documentary, One TimeSubmit a radio documentary for public or commercial radio.

75. Women’s Issues Radio ProgramSubmit a women’s issues radio program for public or commercial radio.

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SPECIAL EVENTS

SPECIAL EVENTS

All special events entries must include:

Outline of major aspects of event, including timeline

Marketing materials

Event program (if available)

Other printed materials (if available)

Website or social networking site (if available)

Include fundraising events in this category

More than half of the entry must have been implemented between Jan. 1 and Dec. 31, 2018

76. Conference or Seminar

77. Special Event

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STUDENT

STUDENT

Students may submit work developed as part of a campus group, a nonprofit organization, an internship, a corporate/professional client, or a class assignment. Students must be full time in Jr. College, College or University. All entries must have been created between Jan. 1 and Dec. 31, 2018.

All student entries must include:

Name of their university or college (high school students do not qualify)

Note: All entries must have aired between Jan. 1 and Dec. 31, 2018, except for documentary series categories, where more than half must have aired during this time. Unless specified otherwise, entries may be of any length and, where indicated, may be formatted onto a composite tape. All entries must indicate length.

83. Television Spot News Story – NationalSubmit a breaking news story aired within 24 hours of the event. Coverage (even live coverage) of a scheduled event is not spot news.

84. Television Feature Story/Segment (Comprehensive or ongoing) – Local or RegionalSubmit feature segment(s) of any length.

86. Television Investigative Feature or Series – Local or RegionalSubmit a television investigative feature or series.

87. Television Investigative Feature or Series – NationalSubmit a television investigative feature or series.

88. Television Documentary Program – Local or RegionalSubmit a television documentary program of any length.

89. Television Documentary Program – NationalSubmit a television documentary program of any length.

90. Television Documentary Series – Local or Regional Submit multiple programs on a given topic or theme (rather than one program presented as part of a regularly broadcast series).

91. Television Documentary Series – NationalSubmit multiple programs on a given topic or theme (rather than one program presented as part of a regularly broadcast series).

92. Television Public Service AnnouncementSubmit an announcement of 30 seconds or less on a topic in the public interest

93. Television Commercial

Submit a produced television advertisement with script. Entry must be 60 seconds or less.

94. Television Sports Programming – Local or RegionalSubmit a sporting event or sports focused program, cable or broadcast. Identify the 5-15 minute segment which is most representative of the program’s quality

95. Television Sports Programming – NationalSubmit a sporting event or sports focused program, cable or broadcast. Identify the 5-15 minute segment which is most representative of the program’s quality

96. Television Talk Show – Local or RegionalSubmit a talk show format program, cable or broadcast. Program will be evaluated for professionalism, social responsibility, and educational value.

97. Television Talk Show – NationalSubmit a talk show format program, cable or broadcast. Program will be evaluated for professionalism, social responsibility, and educational value.

98. Television Show – Informational – Local or RegionalSubmit programming, cable or broadcast, designed to inform (i.e., cooking or home improvement).

99. Television Show – Informational – NationalSubmit programming, cable or broadcast, designed to inform (i.e., cooking or home improvement).

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CREATE YOUR OWN

CREATE YOUR OWN

100. CREATE YOUR OWNIf you don't think there is a category that matches your entry - create you own! Note that you could be competing against a variety of unrelated entries, so your best option is to complete in the closest category. AWC reserves the option to re-categorize a Student Wild Card or Create Your Own entry if we feel there is a more appropriate category that better matches your entry.