Speakers

Zsuzsanna Beke

Head of Public Relations and Public Affairs, Richter Gedeon Plc.

Zsuzsanna Beke is Head of Public Relations and Public Affairs at Richter Gedeon Plc, Hungary’s most significant pharmaceutical company. She is responsible for planning and execution of external and internal communication activity and brand-building of the Richter Group for the CEE region, Western Europe, CIS, Russia and Hungary, heading up a PR department of 14 people.

She has considerable experience in corporate brand building, external and internal communication activity (both on and off line), financial PR, brand PR (as part of the marketing communication activity), media relations, SCR, PA and government relations.

She previously worked at the Hungarian State Privatisation Agency ( ÁVÜ. ÁPV. Rt.), planning and executing marketing and PR activity in privatisation transactions.

Educated at Hungary’s College for Foreign Trade and Omegaglen School of Management, she is Director of the Communication committee of MAGYOSZ (Association of Hungarian Pharmaceutical Manufacturers), and a member of several other professional organizations.