The Codex Persona

Get instant access to a free digital version of What They Hear When You Write, including the worksheets and free writing tools. You'll start creating unforgettable content that mesmerizes your market in a way that's authentically, unmistakably YOU.

"Abbey was a key member of my team during a time of explosive growth. I needed to grow my content team and leaned heavily on Abbey. The systems she created to hire, train, and evaluate writers are now a daily part of operations.
Writing great copy isn’t just about the words on a page. It’s about taking feedback, consistently improving, and learning to master different voices. Abbey can do all of these things, and most importantly, she’s a pleasure to work with."

Ramit SethiCEO of GrowthLab

Join the Workshop

In the Codex Persona workshop, we cover how to break down your clients (or anyone’s) voice in a measurable, trackable way so that you don’t get such vague edits from your clients. You’ll be able to cut the approval time in half or more...And how to take feedback from your clients and create a comprehensive voice style guide called the “Codex Persona” (and you can charge for this process … increasing your project fee while doing less work).