The video describes the Mate 10 as a seeing, thinking and learning intelligent machine, courtesy of an inbuilt Mobile AI. Designed to be “alive with the potential to unlock our potential,” the teaser highlights what the device can do for you, learning your patterns and adapting processes to fit your needs.

Kirin 970

All this is possible, courtesy of Huawei’s newest SoC, the Kirin 970. Set to debut alongside the Mate 10, the chip learns user behavior through information based on cloud data and computing, combined with device sensors that record real time, scenario-specific, and personalized data. It then uses the information to provide personalize services to fit the user’s needs.

Kirin 970 is Huawei’s first mobile AI computing platform featuring a dedicated Neural Processing Unit (NPU). Powered by an 8-core CPU and a new generation 12-core GPU, it is built using a 10nm process that packs 5.5 billion transistors into an area of only one cm². The processor’s new heterogeneous computing architecture promises up to 25x the performance with 50x greater efficiency. In a benchmark image recognition test, the Kirin 970 can recognize 2,000 images per minute, which was faster than other chips on the market.

What we know so far: Specs, Price, Launch Date

Huawei is set to launch the Mate 10 this October 16, 2017. It features a Kirin 970 processor, Leica branded 12MP and 20MP dual cameras, 4GB/6GB of RAM, and 64GB/128GB/256GB of storage. It is rumored to have small bezels with dust and water resistance thrown in.

Rumors suggest the Mate 10 will have a retail price of CNY4,299 in China, or roughly PHP33,500 for the 4GB/64GB variant; with the 6GB/64GB at CNY4,899 (PHP38,000); and the 6GB/256GB for CNY5,599 (PHP44,000).