Based out of the alternative publishing capital of Portland, Oregon, Sparkplug Books is regularly issuing some of the most exciting work being released in comics today. When he first launched the company, cartoonist Dylan Williams was seeking to expose unsigned talent, while keeping check to make sure that the publishing house largely adhered to his DIY roots.

To true to its mission statement, Sparkplug has occupied a happy medium between the world of self-published, photocopied zines and the kingpin indie publishers like Fantagraphics and Drawn & Quarterly.

In this final part of our interview with Williams we discuss the importance of being Portland, artist loyalty, and why the hell an indie comics publisher would be caught dead in the hall of the San Diego Comic Con.

While it was the release of Jason Shiga’s Eisner-nominated Bookhunter that brought Sparkplug Books to the attention of cultural critics across the country, without an equally strong roster of subsequent releases, it would have been easy to write the Portland-based publisher’s single book success off as a fluke.

Much to his credit, however, founder Dylan Williams—himself a cartoonist—has continually demonstrated a keen eye for spotting some of the most exciting artists toiling away in the small press universe, a fact reflected by a recent string of intriguing new releases by artists like Chris Wright, Trevor Alixopolous, and Elijah Brubaker.

In this second of a three part interview, we discuss Williams’s editorial role in the creation of books, the importance of staying small, and answer that question that is no doubt weighing heavy on everyone’s mind: just what the hell is Jason Shiga up to, these days?