The Elevator Pitch

In today’s world, almost anyone involved in business needs to have an “elevator pitch”—to be able to clearly and concisely describe what they do and the value they provide. This is particularly true for persons with “outward” facing roles, but even those with internal roles should be able to effectively articulate what they do—if for no other reason than to be able to answer questions from friends and family!

I recently came across a great article on how to craft an effective elevator pitch. It’s published by George Devitt of the Polaris Group, and you can find it here:

Crafting and using an elevator speech not only helps your prospects understand your business, service and products, but also compels you to continually apply focus and discipline to your business. If taken seriously, your elevator speech even helps you spend your time wisely because it is a reminder of what business you are in and therefore what you should be doing to make sure it succeeds. AND, if you listen and observe your prospects’ responses to your elevator speech — really LISTEN and OBSERVE — it can serve as a gauge as to whether or not you are still on track or you need to makes some tweaks – is there still value to your prospects or are changes required? Thanks for sharing this article with us Spence.