Biography

Maureen Bourassa is an Associate Professor of Marketing at the Edwards School of Business at the University of Saskatchewan. Her research is aimed at understanding respect – specifically, she studies the meaning and impact of respect in the context of stakeholder relationships, business-to-business relationships, and business-to-consumer relationships. Maureen’s other current research focuses on social responsibility and stakeholder engagement – how do socially responsible organizations successfully engage stakeholders, and what are the factors around adversarial stakeholder engagement? Her recent work in this area focuses on Saskatchewan’s nuclear sector as a research context. Her work has been published in the Journal of Public Policy & Marketing, Science Communication, the International Journal of Nonprofit and Voluntary Sector Marketing, the Journal of Historical Research in Marketing, the International Journal of Public Sector Management, and has been presented at numerous conferences.

Bourassa, Maureen A., Peggy H. Cunningham, and Jay M. Handelman (2013), “Marketing as a Response to Paradox and Norms in the 1960s and 1970s,” Journal of Historical Research in Marketing, 5 (1), 47-70.