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Coca-Cola Launches Rani Float in Pakistan

After successfully transitioning
its leading juice brand Minute Maid Pulpy to Rani Pulpy, The Coca-Cola Company
and its bottling partner in Pakistan, Coca-Cola Beverages Pakistan Limited
(CCBPL) have officially launched Rani Float!Rani Float is the flagship product
of Rani Refreshments FZCO, a U.A.E. based company which arose out of a
partnership between The Coca-Cola Company and Aujan Industries, one of the
largest independent beverage companies in the Middle East.Rani Float, a juice drink with
real fruit pieces, is the leading juice brand across many markets in the Middle
East and North Africa. Launched over 30 years ago in Saudi Arabia, Rani Float
experienced tremendous sales growth in the Middle East and other export
markets.Speaking about the launch of Rani
Float, General Manager, The Coca-Cola Export Corporation, Rizwan Khan said:“The partnership between The
Coca-Cola Company and Aujan Industries has created a platform to unlock new
opportunities for the Rani brand. Rani Float is a highly differentiated,
premium juice drink with real fruit bits that offers a rich, indulgent and
wholesome drinking experience to consumers in many flavors of their choice.” “By officially taking over the
Rani Float business in Pakistan, we have re-affirmed our commitment to
providing a diverse range of value added, beverages that meet our consumers’ lifestyles
and growing needs. Rani Float is an exciting new addition to our portfolio in
Pakistan, which will also add incremental profit for our customers on top of the
business they generate from Coca-Cola, Sprite, Fanta, Rani Pulpy and Kinley.”Coca-Cola Beverages Pakistan
Limited (CCBPL) will be the exclusive distributor of Rani Float in Pakistan,
and will import the brand in elegant 240ml Slim Cans and 6 exciting flavors –
Peach, Orange, Mango, Pineapple, Guava and Grapes.