Zagat

An ad campaign vying for the hearts of food lovers

Before the rise of crowd-sourced reviews sites, the Zagat guide dominated. Zagat has been collecting and analyzing restaurant ratings and reviews from passionate diners since 1979. In the late 1990s, Zagat expanded to become a digital publisher offering its content online and on mobile.

Results

Moving Brands worked with Zagat on its latest ad campaign to raise awareness and adoption of its new iPhone app and brand refresh reaching a new generation of users. The ad campaign is now live and can be seen across various websites.