Virgin Trains – It’s a Wonderful Line

All aboard

We were approached by Virgin Trains to create a short animation promoting the Virgin Trains/ Rethink Mental illness campaign It’s a Wonderful Line. The campaign involved spraying the script of the 1946 Christmas classic It’s A Wonderful Life onto the platforms from London Euston to Glasgow. Drawing on the film’s themes, the campaign hopes to spread a little cheer and raise awareness of looking after each others mental health, it could even save someone’s life

All aboard

We were approached by Virgin Trains to create a short animation promoting the Virgin Trains/ Rethink Mental illness campaign It’s a Wonderful Line. The campaign involved spraying the script of the 1946 Christmas classic It’s A Wonderful Life onto the platforms from London Euston to Glasgow. Drawing on the film’s themes, the campaign hopes to spread a little cheer and raise awareness of looking after each others mental health, it could even save someone’s life

All Aboard

We were approached by Virgin Trains to create a short animation promoting the Virgin Trains/ Rethink Mental illness campaign It’s a Wonderful Line. The campaign involved spraying the script of the 1946 Christmas classic It’s A Wonderful Life onto the platforms from London Euston to Glasgow. Drawing on the film’s themes, the campaign hopes to spread a little cheer and raise awareness of looking after each others mental health, it could even save someone’s life

Welcome to the overnight sleeper train

This project came in very last minute. We had less than 24 hours to turn it around so that Virgin Trains could stick to their social media launch the next day. It meant working late into the night but our team worked hard and got it done. The staff at Virgin Trains involved in the campaign pulled an all-nighter too. They coordinated the first part of the script being spray painted at London Euston.

Remember, George: no man is a failure who has friends

The result was simple yet effective animation that Virgin Trains were really happy with. They were able to launch on social media on schedule and to a warm reception by the public. Our team turned the animation around in record time and are proud that it is part of a project that will raise awareness for a very worthy cause.