Local Business Audit Help.....

I recently got a big project for cleaning up some old listings (around 120 locations), witch means to claim and delete them, as you guys know most of the directory's don't give the option to delete the listing after you claim that.

I am trying to figure out the approach for something like that.......considering time consuming and efficiency!

11 Responses

As Donna mentioned, it does matter which listings/directories you need to access and change. For some directories, you may have to use Yext. I personally don't care for the service, as it's a data overlay. Stop paying, and the data reverts to whatever was there in the first place.

Why would you claim and delete the listings? That sounds like it may be counterproductive, in many instances. Claim and modify the listings so they reflect an accurate NAP, where possible.

If you are dealing with citations for 120 locations, there is pretty much no way you should be doing that manually ;). That's an enormous project!

As others have mentioned on this thread, there are going to be several options for you to choose from in terms of a purchased service, and, you may need to implement that with some manual follow-up in case these programs don't correct everything, in which case, this resource may help: http://www.reengageconsulting.com/be-where-your-customers-are-with-local-business-listings/

I *think* you can actually do this with Yext but I'm not 100% sure as I haven't used them though I have looked into them recently as an option. I know you can pretty easily delete duplication and from my understanding I can't see why you couldn't use the same system to remove old listings.

Obviously you'd want to ask them before committing though as it's not cheap but you should be able to get some volume discounts.

So glad that helped, Steve. Regarding Angie's List, I am not 100% sure on this - their data could be proprietary. Our Local Search Ecosystem does not show any system pushing to Angie's List: https://moz.com/learn/local/local-search-data-us