The ceremony was followed by keynotes and inaugural notes by Bollywood actor Sonam Kapoor; Prithviraj Chavan, Chief Minister of Maharashtra; Senator Chris Dodd, Chairman of Motion Picture Association of America; and Uday Shankar, CEO of Star India & Chairman of FICCI Broadcast Forum. Japan is the partner country for the FICCI Frames 2012, while KPMG is the knowledge partner.

The launch of the FICCI-KPMG Report and FICCI Amarchand Lawbook was also part of the inaugural ceremony. According to the FICCI-KPMG report, India's media and entertainment sector registered 12 per cent growth in 2011 to reach Rs. 72,800 crore, and is expected to register a compounded aggregate growth rate of 15 per cent by 2016. "The Media & Entertainment industry landscape is undergoing a significant shift," said Jehil Thakkar, KPMG's Head of Media & Entertainment.

The discussions on the first day were about digitization, India-Japan partnerships in animation, marketing and distribution of films, upcoming challenges for the print medium, business connection in the online world, financing media and entertainment, and protecting copyrights, infringements and remakes.

The discussion began with Addressing Digitization, which was moderated by Vivek Couto, Executive Director of Media Partners Asia and keynotes by J.S. Sarma, Chairman, Telecom Regulatory Authority of India, followed by Uday Varma, Secretary, Ministry of Information & Broadcasting.

Speaking at the event, Varma said: "To celebrate 100 years of cinema in India, the Government of India, in cooperation with the film industry, proposes to line up a host of activities between May 3, 2012 and May 3, 2013. It also proposes to present a tableaux of ‘100 years of Indian Cinema' at the Republic Day parade next year." He said that in view of the vociferous demand for lending professionalism in the conduct of the International Film Festival of India (IFFI), the Ministry is in the process of setting up a new organisation to make IFFI a landmark international event.

The first day of FICCI Frames 2012 ended with an evening of music, melody and a whole lot of entertainment. Jewellery brand Gitanjali hosted a concert with popular playback singer Adnan Sami. The occasion was graced by Bollywood actor Sayali Bhagat. Adnan Sami performed a mix of his original compositions and Bollywood numbers.