Wie Paul Canavese das erste logo design Abenteuer antrat

Firmenname

Neighboring.com

Überblick

Neighboring.com is a social networking site for neighborhoods. Everything on the site is built around proximity of people, events, and opportunities to the user. News “channels” includes police/fire logs, home/apartment sales reports, local blogs, and more. The Exchange is a local marketplace and lending library, supporting loans, giveaways, bartering, and sales. You will also be able to find friends with similar interests and local events. All of this information can be browsed or integrated into your news feed filtered by proximity (number of miles from you) and other factors. A site tour and more information can be found at http://neighboring.com (which will redirect you to a site with our old branding, Neighbor-Connect). Our goals include building community, sustainability, and promoting local businesses.

Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?

We have a broad intended audience and will be targeting some people who may already be reluctant web users. The site is for anyone who is interested in “hyperlocal” information and collaboration: what is going on within a mile of where they live.

Anforderungen

A simple, friendly, accessible logo for use on our website, business cards, and print advertisements.

Text should be “neighboring.com” (probably most readable with the “.com” in smaller type). We're assuming all lowercase, but are open to it capitalized.

We want the logo to be relatively simple, clean, and easy to read at a glance. While our domain name has a single word it is a relatively long one, so we don't want the logo to emphasize the length.

We want the logo to be very accessible, because of our broad intended audience. We do not want the logo to have a feel that is “urban,” futuristic, or technical.

We plan to use the logo (or a version of it) in horizontal page headers, so a vertically-oriented logo will probably not work well. The logo should work well on both light and dark backgrounds.

Our brainstorming around art has brought up the following images: houses, people (neighbors), ovals/circles indicating proximity (like a radar sweep?).

We have primarily been looking at sans serif or script fonts, since we have found them easier to read at a glance. A couple that have looked promising to us are Yanone Kaffeesatz and Freestyle Script.

With all that said, we are VERY OPEN to your creativity and new ideas in trying to meet our stated goals.