Dell's Ultrasharp line of monitors were good competition to Apple's gorgeous LCDs. But that was before today. Most Apple screens just became significantly more affordable, with a slight lift to their brightness ratings. The 20-incher drops $100 to $699, and now glows at 300 candle-power per meter squared (cd/m2) instead of 250cd/m2. The 23-incher, which we think is the perfect size for monitor hungry but not-so-rich geeks drops a whopping $300 to $999, and gets a significant boost to its backlight to 400 cd/m2 (from 270 cd/m2.) And the big poppa 30-inch display drops $500 to $1999, although it doesn't get any brighter. All displays now have 700:1 contrast ratios, and all still make my heart pound when I see them running OS X. Fanboy out of the closet! (More details and a Dell Comparo after the jump.)

Here's a CNet review of the big monitor vs its natural competitor, a 30-inch Dell Ultrasharp. It's really freaking long, but we've linked to the conclusion, and by the way, the Cinema display wins. Sorry, never could keep a secret.

The monitors still have respective resolutions of 1680 x 1050, 1920 x 1200, and 2560 x 1600. And if you've forgotten, the 30-incher only works with most PowerMacs, the Mac Pro, and the 17 and 15-inch laptops.– Brian Lam