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Keyword selection

Hi impossible team! I am looking through keywords and if search results for keyword turns up only overseas results, does this mean these sites are so strong that local players cannot compete or does it mean that no local players are in this arena and I will have an advantage? Does google give locality an advantage in such a case? My keyword is food related.

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forgot to add, will our chances be better if the search turns up related results that does not show keywords, but are by popular sites. Or is it safer to play in a page where I see 2 local girls with related keywords on top followed by overseas with no relevant keywords? Shows there is chance?

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Hi Raynne, if you search for general keywords, Google tend to show overseas results as their websites are much stronger (more content and more links). Eg. “SEO”. If you search for “SEO”, Google tend to show US results as the website are stronger. Having said that, it does not mean you cannot rank on page 1.

It will be good if you target a location by adding “Singapore” to your keywords so that Google will only return local results. You eliminate most of your competition already.

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