Your Strategy Needs a Strategy

In order to win, companies need to match their strategy style with their environment.

The world of strategy is thick with ideas and frameworks. Executives need a way to cut through the noise to reveal the best approach, or combination of approaches, for the situations they face.

And it’s never been more challenging to choose the right approach. The environments in which executives must formulate and execute strategy have become increasingly diverse and complex, but correctly matching strategic approach with the environment pays off: The firms that do realize significantly better returns than those that don’t.

Your Strategy Needs a Strategy, a new book by BCG strategy experts Martin Reeves, Knut Haanæs, and Janmejaya Sinha, is a practical guide that helps companies achieve superior returns by matching their strategies to their environments.

In his TED talk, BCG’s Martin Reeves advocates transitioning from relying on a single “classical” approach to strategy and moving toward a more tailored approach to strategy and execution—selecting from five distinct patterns of success.

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