LSA|14: Back to the Future: Discussion of Past & Current Predictions in Local

In our final session at the 2014 LSA annual conference, three of our industry’s preeminent analysts – Matt Booth, CEO of Connectivity, Neal Polachek, independent digital media analyst and board advisor, Buzzboard, Inc., and Greg Sterling, senior analyst, Opus Research – engaged the audience in an open session about past and current predictions in local.

As Greg noted, “predictions have logic” at the time they are made, even if they don’t pan out in the long-term.

The panel overviewed questionable past predictions, including:

“Google will buy Yellowbook”

“Google with be successful in the radio space”

“TellMe will push Microsoft into the forefront of mobile services – voice search would be important in mobile services”