One2One offers uboot a mobile platform for service

One2One has signed a deal with mobile internet platform uboot, which allows the service to run via the mobile operator's network.

Launched in the UK late last year, uboot allows users to SMS and e-mail mobile phones from the internet and, following this deal, via One2One mobiles.

Targeted at 17 to 22-year-olds, uboot has over 250,000 registered users in the UK.

'There are lots of sites offering text messaging services but this allows people to create their own content,' said Edward Orr, MD of uboot's parent company ucp UK.

The service acts as a database to store messages and names, and 'buddy lists' can be used to send one message to up to ten people simultaneously.

Other features include chatrooms and a message wall covering a diverse range of subjects.

The service also allows users to adopt a nickname so messages can be sent anonymously.

'Text messaging is absolutely a form of media in its own right with the potential for users to distribute information,' said Orr.

He confirmed uboot also plans to do deals with other mobile networks.

Commenting on the deal, Paul Chrisp, One2One head of alliances, said: 'Innovative, customer orientated applications provided by specialists such as ucp will be key to future success in the wireless market.'

ucp is in advanced discussions with content providers about potential tie-ins, including media companies, internet portals, club promoters and entertainment's brands.