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Mehmet Koc pauses from intensive Internet work to take in a game of ping pong, one of many diversions available to the young staff at Underground Elephant. They ride bicycles around the floor, hold scavenger hunts around town, hold raffle contests and ugly-sweater fashion shows. "The folks we hire grew up in a world of disruption," says CEO Jason Kulpa. "They say their attention span is seven seconds now because there are so many things to look at now. You only have to wait in line for the elevator downstairs to see everybody on their smart phones.
— Peggy Peattie