What is the definition of socially responsible?

Published: Sunday, April 13, 2008 at 6:01 a.m.

Last Modified: Saturday, April 12, 2008 at 11:53 p.m.

On March 12, the National Gay & Lesbian Chamber of Commerce announced that Richard Ellis, vice president for McDonald’s USA, was elected to the board. Ellis stated: "I’m thrilled to join the National Gay & Lesbian Chamber of Commerce team and ready to get to work. I share the NGLCC’s passion for business growth and development within the lesbian, gay, bisexual and transgender community, and I look forward to playing a role in moving these important initiatives forward."

According to McDonald’s CEO Jim Skinner, McDonald’s will aggressively promote the homosexual agenda. In remarks on McDonald’s Web site, Skinner stated: "Being a socially responsible organization is a fundamental part of who we are. We have an obligation to use our size and resources to make a difference in the world."

McDonald’s has given an undisclosed amount of money to the NGLCC to become recognized as a major supporter of the homosexual agenda.

In the past, McDonald’s has sought to keep its reputation as a family-friendly and kid-friendly business. One can only wonder why McDonald’s leaders have chosen to pander to radical homosexual activists. Everywhere that the American public has had the opportunity to vote to protect traditional marriage, it has done so overwhelmingly. Why has McDonald’s chosen to attach itself to radical homosexual activists and therefore forsake mainstream America? Is this what Skinner calls "socially responsible?"

In August of 2006, Wal-Mart made this same move. December of that year, Wal-Mart expected its sales to be up 5 percent from the previous year. But, sales went down 2 percent! With Wal-Mart’s mega-income, that was a big loss. This happened while most other stores enjoyed the seasonal increase. In the news, Wal-Mart blamed its decline on having too many "trendy" items. But, those of us who chose to shop elsewhere rather than promote issues that are against our morals knew the reason for low sales. The boycott of Wal-Mart was so effective, that within a few months, it backed off its gay move and promised to remain neutral on controversial issues.

Will McDonald’s face the same reaction? My eating habits have changed. There are plenty of other fast-food places I can choose and not support the radical homosexual activists’ attempts to destroy the American family, which could ultimately lead to the moral collapse of our nation. Those of us who have a different view of what is "socially responsible" will be eating elsewhere.

<p>On March 12, the National Gay & Lesbian Chamber of Commerce announced that Richard Ellis, vice president for McDonald’s USA, was elected to the board. Ellis stated: "I’m thrilled to join the National Gay & Lesbian Chamber of Commerce team and ready to get to work. I share the NGLCC’s passion for business growth and development within the lesbian, gay, bisexual and transgender community, and I look forward to playing a role in moving these important initiatives forward."</p><p>According to McDonald’s CEO Jim Skinner, McDonald’s will aggressively promote the homosexual agenda. In remarks on McDonald’s Web site, Skinner stated: "Being a socially responsible organization is a fundamental part of who we are. We have an obligation to use our size and resources to make a difference in the world."</p><p>McDonald’s has given an undisclosed amount of money to the NGLCC to become recognized as a major supporter of the homosexual agenda.</p><p>In the past, McDonald’s has sought to keep its reputation as a family-friendly and kid-friendly business. One can only wonder why McDonald’s leaders have chosen to pander to radical homosexual activists. Everywhere that the American public has had the opportunity to vote to protect traditional marriage, it has done so overwhelmingly. Why has McDonald’s chosen to attach itself to radical homosexual activists and therefore forsake mainstream America? Is this what Skinner calls "socially responsible?"</p><p>In August of 2006, Wal-Mart made this same move. December of that year, Wal-Mart expected its sales to be up 5 percent from the previous year. But, sales went down 2 percent! With Wal-Mart’s mega-income, that was a big loss. This happened while most other stores enjoyed the seasonal increase. In the news, Wal-Mart blamed its decline on having too many "trendy" items. But, those of us who chose to shop elsewhere rather than promote issues that are against our morals knew the reason for low sales. The boycott of Wal-Mart was so effective, that within a few months, it backed off its gay move and promised to remain neutral on controversial issues.</p><p>Will McDonald’s face the same reaction? My eating habits have changed. There are plenty of other fast-food places I can choose and not support the radical homosexual activists’ attempts to destroy the American family, which could ultimately lead to the moral collapse of our nation. Those of us who have a different view of what is "socially responsible" will be eating elsewhere.</p><p>Steve Casey</p><p>Stonewall</p>