Thursday, November 23, 2017

Wednesday, March 9, 2016

A good pizza is hard to come by. Fact is many places haven't a clue to what they are doing. You can pretty much assume 70% of pizza shops don't actually "make" pizza. Here are some easy ways to spot impostors.

The Oven: This is the easiest way to tell if a place is legit or not. If they use a conveyor oven you know they're only one step above 7-11 pizza. Look for a deck oven. I'm talking classic pizza here. The kind you get delivered and have pizza parties with. We use a Bakers Pride Y-802.

A real beauty

Dough: It's sad but true that a lot of places use frozen dough. Yes it's easy but it's like a burger place using frozen patties. It's just unacceptable if you are going to consider yourself a true Pizzeria. Ask a few questions if you're not sure. Like what type of flour they use or if they use dry yeast or fresh yeast. I'd bet most people couldn't give you an answer because it doesn't say on the box of frozen dough balls.

Dough making area. Not a plant in Vernon

Finally, just look at the pizza. Since you have already eaten a Slicetruck pizza you know what a real pie should look like. A little char on the crust, some browned cheese. Thick cut pepperoni, maybe some fresh crimini mushrooms or real pineapple. Sausage made in house daily using Niman ranch pork. You're a smart person, right? I don't need to tell you why my pizza costs more or why comparing me to one of those other places is absurd. You get it.

Hot Garlic Half Sausage Half Pepperoni

Order Now!

Small Rant

Girl Scout Cookies are terrible. What the hell happened?

Order an 18" or Grandma pizza and mention Girl Scout in the note section and get two real homemade chocolate chip cookies Free! Only good 3/14-3/15/2014

Sunday, February 14, 2016

Do you love me?...... Really? " I love you Babe....here's some chocolate. Let's make love!"

Alright, you are not the most romantic guy. Nor the classiest. You have trouble showing her how much she means to you. This Valentine's day you want to get her something that says, " I love you. Without you I would be a lesser man. You Baby, mean everything to me." Chocolates are nice. But chocolate doesn't let her know that you would kill for her. Like you would actually break that dudes neck if only you were way stronger and more crazy. And flowers are a must. No matter what you do grab at least one flower for her. Too many and it seems like you might be feeling guilty for how you treat her. You probably are a jerk sometimes. But flowers can't convey that deep love you feel inside. That feeling you get when you're walking and you think of her and it makes you want to skip down the street smiling like you just took acid at a Phish concert. Flowers do not tell her that. There is only one way to prove the undying murderous psychedelic love she provokes in you. Slicetruck.

We are making a Heart shaped pizza this Valentine's day to help you show the one you love that you do in fact love them. We are only making one size. To get a heart shaped pie order an 18" pizza and ask us to make it a heart.

ONLY 18" PIZZAS. You can order online and write in the note you want it heart shaped. But remember, YOU MUST ORDER AN 18" PIZZA.

My SOCAL Hipster love song of the day.
My current favorite song

Valentine's tip for the ladies: Act like you like your charm bracelet. And don't tell your single friends how he bought you a heart shaped Slicetruck pizza. It will only further their depression.

Tip for singles on Valentine's day: Order yourself a pizza and pig out. Do yourself a favor and DO NOT complain about being single on Valentine's day. This isn't a pity party. It's a pizza party!
I want a free slice of pizza!
So you want a free slice of cheese pizza? Here's what you do. Take a picture of your pizza and post it to Instagram and hashtag that sucker with #Slicetruck. You can then add one of your famous hashtags like #fatgirlproblemsdontcarenomnompizzapizza. Just show us that you posted it and follow us and a free cheese slice comes your way. Must be a picture of a whole pizza or partially eaten pizza. Not pictures of slices. Obviously you need to be in the store to show us. Be cool and have fun with it. Like a picture of you eating pizza under water by a coral reef. Perhaps the Great Barrier Reef.
This super awesome social media special ends February 28th 2014

10% off
Online Rewards
Program
Remember, if you have an account online you receive 10% back after every $100 spent online! So if you don't have an account get one today! This is just an explanation of our online rewards system. Do not call requesting 10% off your order. Seriously do not call us saying you got a coupon for 10% off. This is not a coupon!

Saturday, March 1, 2014

Start browsing Netflix now. You will need some time to sift through the straight to DVD crap and finally settle on a documentary about whales. You thought it was the one about killer whales but this is no Blackfish. This is just a boring story of migrating blue whales.

Watch that and prepare to have your brain curdle. It is truly unbelievable. Check it out and stop by the shop to discuss the madness. But first order up a pie for you and the one you like to spend rainy nights with. Grab the blanket from the bed and open up that $12 bottle of wine you bought at Trader Joes. Play it safe tonight. Don't stray from your favorite pizza. Rainy days are rare in these parts so have no regrets. Pizza, wine the rain and your couch. Does it get any better? Maybe two free cookies with any 18" or Grandma pizza will do the trick. Possibly more than do the trick. Just type "Cooookies" in the note section when ordering online or mention it when you call in. Only good with the purchase of an 18" or Grandma. And only good tonight. Friday February 28th 2014. You're welcome

Friday, February 7, 2014

Oh yeah...you're being judged.
I make a lot of pizzas. And I judge every person based on their order. I can't help it. I'm a terrible person. If you get ten toppings on your pie it makes me wonder if everything is ok with you. I worry that you might be over thinking the whole process and I just hope and pray that your decision makes you happy. I literally say a prayer for you when your pizza leaves the shop. A sausage pepper and onion pizza gets my respect. I assume you are well established and know what you like. You've ordered enough pizzas to know that keeping it simple and classic is the way to go. Same goes for the pepperoni mushroom fans and especially the cheese pizza people. And I mean the adults that order a cheese pizza. I don't care that a kid likes cheese pizza....of course they do they're a kid. They kind of eat whatever you feed them. So put the basil on the pizza and raise an interesting person.

To really upset me order a half cheese half five or six topper. Boy that gets me. I thought relationships were about compromise. The person that needs all those toppings should really get their own pizza. You should understand that your selfish needs are causing half a pie to be overcooked to satisfy you. Who do you think you are? I hope you're paying for it. If so, you can do whatever you want. The other person should have been on board with your awesome combination.

So this week I am giving you a chance to crazy up your pizza with an extra topping for FREE! Simply type the free topping in the NOTE section when ordering online or mention it when you call in. Example: Free anchovy. Careful not to charge yourself. Then it won't be free.

Expires February 13th 2014

I want a free slice of pizza!
So you want a free slice of cheese pizza? Here's what you do. Take a picture of your pizza and post it to Instagram and hashtag that sucker with #Slicetruck. You can then add one of your famous hashtags like #fatgirlproblemsdontcarenomnompizzapizza. Just show us that you posted it and follow us and a free cheese slice comes your way. Must be a picture of a whole pizza or partially eaten pizza. Not pictures of slices. Obviously you need to be in the store to show us. Be cool and have fun with it. Like a picture of you eating pizza under water by a coral reef. Perhaps the Great Barrier Reef.
This super awesome social media special ends February 28th 2014

10% off
Online Rewards
Program
Remember, if you have an account online you receive 10% back after every $100 spent online! So if you don't have an account get one today! This is just an explanation of our online rewards system. Do not call requesting 10% off your order. Seriously do not call us saying you got a coupon for 10% off. This is not a coupon!

This will be classic Peyton Manning. Wobbly ducks and too many audibles. We will for some reason feel sorry for him during his post game interview. He's such a good guy. My mom really likes him.
We will have to respect Richard Sherman after he returns an interception for a TD. You can still dislike him just respect his play. Let the Predator / Busta Rhymes jokes fly.

It's that time of year again. Time to put a jersey on and get excited about two teams you don't really like. Time to hate the first person to bring up the commercials and everyone that agrees that they like them more than the game. Time to be amazed how many people actually want to watch the halftime show. This year The Red Hot Chili Peppers will confuse us by being fifty year old dudes wearing socks on their crotches. Some idiot at the party will say something like "Talk about a wardrobe malfunction!". Get ready for ridiculous dips made from cream cheese and mayonnaise. Hungover and bloated by 6 pm. It's the real American holiday. It's Super Bowl.

This year is different. You are in charge, and lucky you Slicetruck is in your neighborhood. So no disrespectful buffet of Papa Johns. You have taste and class. You serve beer in bottles and your football squares cost $5 a piece. You understand that in order to throw a good party you need good food. So get up early and throw your famous "Swedish" meatballs whose secret ingredient is grape jelly in the crockpot and order up the Best Pizza in LA for your party. Order online early and we will do our best to get it to you when specified. We will be busy so delivery times might be off. So keep it cool and plan ahead a bit.

Friday, January 24, 2014

I have nothing against New York. I've lived there. I loved it. I do have a problem with people from New York proclaiming that they know pizza and I should be honored that they are eating at my shop. I don't care. You're in Los Angeles so get used to eating in Los Angeles. This is something you will have to deal with. I will not change what I do because of you. And if you just need to tell me about New York pizza please have an actual place to talk about. I will not entertain conversations that are not specific.

New changes in the recipe: Longer pre-ferment on the dough and less yeast. You most likely won't be able to tell the difference.But its slightly chewier a touch more sour. Also a lower oven temperature. 580-600. Down from 630-650. Longer bake lets everything meld together nicely and gives a more consistent crust.

A Little About Deliveries
The "promise" time means nothing. I am not promising anything but a tasty pizza.
Answer your phone. I have instructed drivers to leave after five minutes if you do not answer the door or phone calls. Don't be surprised you ordered a pizza. And don't complain that we are early. You should be happy...what's wrong with you?

The "Delivery Fee" is not a tip. The drivers do not get any of that. This is to subsidize the hourly pay of drivers waiting to take you a pizza. Some of these deliveries take more than 45 minutes round trip at rush hour. Don't like the fee? Pick up your pizza.

Friday, January 17, 2014

Tossing dough while Oliver gloves up to do something important to a pizza.

Slicetruck...it's a Pizza Shop.

I moved out here about four years ago with my brother to start Slicetruck. He was living in Brooklyn at the time while I was in Illinois. We grew up in a suburb just west of Chicago. I also lived in Brooklyn for a few years while my brother was there for more than ten I believe. So you're thinking, "Chicago and New York...of course these guys know pizza!" And it's true, we always knew a good pie when we had one. But the truth is we had never made a pizza before starting Slicetruck. The early days were a mess. Embarrassing really. Using pre-made dough sometimes even par-cooked. Shameful. But in our defense we had no idea what we were doing. So anything that resembled a real pizza was exciting.

Luckily for Los Angeles the Hanley brothers have a little thing called pride. And after many nights on our deck drinking and acknowledging our terrible pizza making, the focus of our business changed from selling as much pizza as possible to crafting the best pizza possible. Without any real knowledge or training we went for it.

Our first Kitchen-Aid.....we burnt a couple of these up testing so many dough recipes

Some nights we stayed up making four or five different batches of dough. testing different hydration to salt content to water temp. You name it we tried it.

So proud of our pizzas.Before we bought the pizza peel we were using cardboard boxes to slide the pizzas in the oven. A lot of pizzas were sacrificed in the process.

So proud of our pizzas.Before we bought the pizza peel we were using cardboard boxes to slide the pizzas in the oven. A lot of pizzas were sacrificed in the process.

A lot has changed for us since moving here. I hold my nephew while my brother explains where we rank in pizza.

So why tell you about our awful beginning making terrible pizza? We are from Chicago and have lived in New York. But our pizza is truly Los Angeles. Making our first batches of dough in a beach house in Venice. Started using Kamut flour while living in Playa del Rey. Using our food truck to gain confidence in ourselves and product while traveling all over the county. And finally selling the truck and opening up shop on Sawtelle blvd. We are out to be the best in Los Angeles and the country...even the world.

Tuesday, December 24, 2013

Saturday, October 19, 2013

A pre-ferment is a fermentation starter used in bread making, and is referred to as an indirect] method. It may also be called mother dough.

A pre-ferment and a longer fermentation in the bread-making process have several benefits: there is more time for yeast, enzyme and, if sourdough, bacterial actions on the starch and proteins in the dough; this in turn improves the keeping time of the baked bread, and it creates greater complexities of flavor. Though pre-ferments have declined in popularity as direct additions of yeast in bread recipes have streamlined the process on a commercial level, pre-ferments of various forms are widely used in artisanal bread recipes and formulas. Copied straight from Wikipedia.

Our dough is something special. Unlike many pizzerias around town we actually make our dough. We use 100% Khorasan wheat (only pizzeria doing that....in the country!). A Biga is made the night before. We add this to the dough recipe in place of yeast. When done we allow the dough to age for three days in the fridge before letting it rise and using it. This recipe has taken well over a year to create. And we continually strive to make it better.

Some people seem to think parmesan should be given away. As much as they want however they want to use it. I might be willing to do that if I used a common parmesan. But I don't, so I don't.

I use importedD.O.P. certified Parmiggiano Reggiano. We freshly grate it on every pie and fill those little cups with it every day.

Parmigiano-Reggiano is produced exclusively in the provinces of Parma, Reggio Emilia, Modena and parts of the provinces of Mantua and Bologna, on the plains, hills and mountains enclosed between the rivers Po and Reno.This is the area hosting four thousand farms where the cattle are fed on locally grown forage.From these deep roots in a protected and respected environment, come the unique qualities, which characterise the "king of cheeses".The feeding of cattle complies with the norms of a strict specification that bans the use of silage and fermented feeds.Regular controls are carried out on the milk used in the process to ensure the high quality and the presence of special characteristics, which allow Parmigiano-Reggiano to continue to be, as it always has been, a purely natural product, completely without additives or preservatives.Since medieval times, when the Benedictine monks started producing these great cheeses specifically for long maturation, man has joined with nature, leaving it untouched and improving only the areas of man's intervention.The cheese makers are the custodians and interpreters of the secrets of the true craft of milk processing, and although, in hundreds of artisan cheese diaries, they all work with their hands in the same way, the result of their work is inextricably linked to their personal experience and sensitivity giving an appreciable diversity of taste and aromas.

Some folks seem to hate basil. Willing to return a slice if the fragrant green stuff finds its way on their plate. Being in Los Angeles a lot of people assume it's cilantro. We've even had a few culinarians request we "hold the lettuce". This simple touch of adding basil And parmigiano-reggiano to each slice was inspired by Di Farapizza in Brooklyn. We spent some years in Brooklyn and Manhattan. Ate a lot of good and terrible pizza. The Grandma pizza is on our menu because of Maffei Pizza. Which now has closed due to high rent. Good news for you guys, we make the best Grandma Pie. Either coast.

Wednesday, March 6, 2013

Sausage goes on the pizzas raw and is cooked with the rest of the pizza.

If you create an account online and order online, THEN you get $10 back for every $100 you spend. AND since our prices include tax you're actually getting a bonus on taxes that you paid. This is UNHEARD of.

The plastic piece under your pizza inside the box prevents the crust from getting soggy

We buy bricks of mozzarella cheese and shred it on site.

We only have one type of oil in the shop, extra virgin olive oil.

We're very unsure about our name. We started as a truck and its hard to find a meaningful original name for a pizza shop.

Writing twitter posts is very hard.

A few people were offended by the nicknames they got on the last mailing.

We have a hotbox truck that can deliver 100 pizzas over 100 miles while keeping the pizzas piping hot.

Tax is included in all of our prices.

You can always email us at info@slicetruck.com if you have any issues

95% of our customers order take out or delivery.

Two brothers own Slicetruck

Slicetruck has never advertised itself as New York style pizza.

Owning a pizza shop isn't as glamorous as it seems.

This picture is a pizza with various half toppings. We don't totally agree with half toppings. The pizza will cook a bit unevenly in many cases.

Friday, March 1, 2013

Sunday, February 3, 2013

Got this advice from a guy who said he knew the Harbaughs growing up. So, I don't know. I'm pulling for the Ravens. Reason being, I've decided to root against the alpha brother Jim and for the guy who's gotten less glory on his rise to the top, John. In college my buddy Travis always referred to Jim Harbaugh as Jim Horrible while betting against the Colts. I was surprised to find he actually made the pro bowl once or twice. But then really they kind of let anyone who's actually interested in playing play in that game.

Super Bowl pizza delivery will likely be slow so be cool. No problem for some of you and quite a tall order for others. Either way, no matter which you are, we'll be sure to get you a hot pizza and an accurate estimate.

Tuesday, January 29, 2013

Tuesday, January 8, 2013

I mark the NCAA Championship game as the official end of the holiday's. Tough break Notre Dame, even with a 10 point spread I just can't imagine anyone would have put money on the Fighting Irish. I think God was too busy caring for The Baby Jesus to get too involved in this game.

Above is a photo of the front of our pizza shop. I like to try and remind people that we are actually a restaurant and not a food truck. We named it Slicetruck because we started with a pizza truck and just couldn't think of a new name for the store. You should try naming a pizza place. Very difficult to find something no one is already using and real easy to fall into the lame trap of throwing some meaningless Italian name into it or a "papa" or "mama" into the name.

Also, I thought you should know since paying customers are pretty much like family, I had a baby boy on January 2nd and even though my brother and I are not Italian, the kid is (a little) and it should help with the taste of our pizza. He's also a big Catholic (we let him make his own decision on religion) so that ND loss really got to him, even though I told him not to get his hopes up.

Thursday, December 20, 2012

First off we're going to be closed on Christmas Eve and Christmas Day. We will have normal hours other than that.

Its a time of Sharing and instead of sending everyone gifts I'd like to share some thoughts. Some might see this as a last minute half baked attempt at a Christmas card but I think of it more as the greatest gift you'll probably ever receive.

Hanley's Christmas Thoughts 2012:

Are we supposed to be most thankful at Thanksgiving? Christmas or New Years Eve?

I kind of feel most Thankful now and historically have felt more thankful around Christmas, but I will give credit to Thanksgiving for getting me warmed up.

Maybe you just look back more at the end of the year, but you really have to look back to be thankful. You should be thankful for a reason right? Not as a state of mind, like being positive?

Would recommending starting a food business to someone as a practical joke be crossing the line?

Jokes are supposed to be funny for everyone.

Is it possible to say anything positive about your kid to someone else who has children without it becoming a silent unspoken battle of whose kids are greater.

Just wondering. I've got a kid due any moment and I don't want to be the annoying bragger that I can see happening.

Really anytime anyone has ever said anything about their kid to me throughout my life I've always thought I'm sure my unborn un-conceived child is better but I'm the bigger person here and will let this person have the glory of this moment.

Turns out people prefer to pay a little and get a lot. Quantity over quality is THE American way.

Its not the magazine you get while riding on American Airlines. I refer to that as The American Way Magazine. One is good and one is bad.

The million dollar idea is to make people think they are getting more and better quality stuff for a lower price than the dumb ass down the block who won't stop bragging about their kid.

Turns out you need twice as much money than you thought.

I mean three times as much.

There is a great disparity between New York Pizza and L.A. Pizza? There is a exponentially greater disparity between Holiday time in New York City and Holiday time in L.A.

not much can be done about this

Did you hear that NPR story about if Wal-Mart paid $17 an hour America would be like the greatest place to be in the history of the world?

I don't know what it is but there's something to this. Maybe if Walmart share holders donated their shares to something that makes this happen?

I'd like to have a stat. What percentage of Wal-Mart's ($10 and under workers) payroll gets spent at Wal-Mart?

I think I'm going to sell the pizza truck and keep the shop. Its hard to do both. They're a different type of focus.

It would be easier if we could park the truck behind the shop but that's against the rules.

I'm a Merry Christmas guy. Not in the Bill O'Reilly way where its a Merry Christmas you godless scum but its in the sharing spirit. Me saying Merry Christmas says I'd like to share with you that during these Happy Holidays my current focus is on Christmas and on the 27th it will be have a great New Year and on the 1st to the 10th it will be Happy New Year. or Happy New Year's? I don't know but it is weird when you get the Happy New Year greeting in February. Its just too late and its a bit sick like you're really caught in the past or you picked up some disorder saying happy new year to people and you just can't stop.

Where I was going was that if you say to me Happy Kwanzaa and you don't seriously celebrate Kwanzaa then your either making fun of me or people who celebrate Kwanzaa and its not cool. Jokes should be funny.

Merry Christmas!

If your feeling bad that I got you such a nice gift and you don't know what to get me.

Keep buying pizza from us as that will be the gift that gives back.

and if you could actually, double the volume of pizza you order from us that would help us out. OK.

Saturday, October 20, 2012

I will be interested to see the outcome of this vote. I know a lot of people really can't imagine how someone could vote for Romney and then there are a lot of people that can't imagine how someone could vote for Obama BUT I honestly can't imagine the person who would purposely vote no on prop 37.

Wednesday, October 3, 2012

This pizza place opened across the street and a block over from us on Sawtelle. It is what it is, L.A. is a big city no big deal. But then had some mixed feelings when I saw what they posted about us on Yelp. All feelings aside, in life, I do love this type of stuff, find it interesting and am curious what provoked it.