Toyota to make collision avoidance technology available across the board

Toyota is looking to make collision avoidance technology standard across the board starting next year.

Handout, Toyota

by
Nick Tragianis | September 4, 2014

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Toyota is looking to make its collision avoidance systems available — if not standard — on all of its models next year.

According to the Detroit Free Press (hat tip to AutoGuide), Toyota USA general manager Bill Fay says the automaker is looking to implement the collision avoidance technology as standard equipment across the lineup starting next year.

Certain Toyota models already come with collision avoidance technology, but in most instances, they only alert the driver of an impending collision and are optional equipment. The report says the more advanced systems used by the automaker on its Lexus vehicles — which intervene by applying the brakes at lower speeds — could find its way into Toyota models.

One of the biggest hurdles with the plan lies with cost. Fay says Toyota is committed to the move by including the technology into a scalable package, but keeping costs down on lower-end models still remains a challenge.