Responsibility towards consumers and the environment

Traditional artisan food businesses such as butchers are becoming increasingly popular again. They offer the advantages of regional produce, quality and personal service.

They are also trustworthy, because they have a better knowledge of where the animals come from and how they were reared. The “trusted butcher” with his home-killed produce can respond to individual customer needs as well as offering tips on preparation and cooking – to ensure really tasty meals!

Do you value high-quality foods from regional producers?

Thank you for choosing us: Fleisch- und Wurstwaren Bayer

Species-appropriate animal husbandry

Species-appropriate animal husbandry

Our pigs and beef cattle have never left their home patch. They have lived here from birth. They are reared in species-appropriate conditions, enjoy high-quality feed and are given plenty of time to mature naturally. These are all fundamental requirements for producing the best possible taste and a first-rate culinary experience.

Short transport distances are an integral part of a sustainable approach to managing animals and the environment, something which is important to all those involved in this food supply chain.

Thanks to this regional transparency, consumers are able to trace the origins of their food and thus enjoy it responsibly.

- sustainable production- efficient use of resources and energy- feedstuffs from the local region- short transport distances

Traceability right back to the producer

Traceability right back to the producer

Product safety, monitoring and traceability are key purchasing criteria for discerning consumers. The whole slaughtering and butchering process is handled responsibly for the protection of consumers and animals alike.

Impeccable origin and rearing of the animals, excellent hygiene, short distances from slaughter via processing to point of sale guarantee high-quality meat.

Our top priority is traceability back to the producer in our region, and this provides the basis for high quality standards.

News

Origins

Bayer is a family business that has been committed to a tradition of quality for over 100 years!

A Passion for Craftsmanship

Our name is synonymous with quality!

Better instead of More

Sustainable, responsible production begins with the awareness that meat is a valuable foodstuff. This insight is at the heart of our sustainable production.

Opt for the best meat!

There are a whole variety of food-labels to help customers find products that are sustainably produced and which guarantee high standards of animal welfare. The guidelines for this certification cover many different individual aspects: everything from taste, health value, and animal welfare to eco-balance.

Bayer is also certified for the processing of organically produced foods. We even fulfil the more demanding Demeter criteria to an exemplary standard - which means that at Bayer, even our conventional meat products are made to meet these stringent requirements.

These high standards consistently earn us prestigious awards at the regular independent inspections of “f-mark” butchers carried out by the German Butchers’ Association and the DLG food assessment body. The product tests are carried out by scientific experts on the basis of current quality standards and recognized methods, for the purpose of active consumer protection.

Eating makes you happy

Eating is far more than the simple intake of food. Eating is pure enjoyment and pleasure when you choose to buy fresh products from regional producers with high standards of animal welfare that you can trust.

Humans and animals can only be happy if they live a life of freedom and dignity. Like the pigs and cattle reared by our farmers. And it’s because our animals are able to live the way nature intended, and are allowed to mature in a natural, healthy environment, that we can guarantee you high-quality foods.

What will you have today?

You’ll find quality Bayer meat and sausage products at your local butcher’s shop and retail stores. If you opt for finest Bayer quality you have the choice of the following suppliers: