In the free, PDF version of the “Tribes” book, I couldn’t help but notice how many times Apple is brought up. On page 17, an author talks about the not-so-first-in-line Polish iPhone buyers. On page 51, the iPhone unlocker tribe gets its day. “Think Different” is listed as a War Cry on page 41. On page 60, Tom Bentley describes how he’ll be a Mac guy for life after his first experience:

The Mac tribe, of course, has been written about extensively, as has Appleís design magic. There have been some clunkers, but in the main, many are marvelous advances in computing and design. Iím not quite the zealot fanboy who would immediately flame online columnists who question any aspect of the Macintosh Creed, but I get where the fanatics are coming from. Iím in their tribe, after all.

“I am now part of the Newton tribe” sparked my interest at first glance, even if the actual article was about Newton running shoes. Even there, though, Marcus Galica talks about how Newton-wearing runners recognize each other out in the wild. Remember when that was true for iPods? How iPod wearers would give each other “the nod” or “the look”?

Apple’s relatively smaller user base than PCs gets a mention on page 63 (“I’m a Mac, I’m a PC”). Online groups and surfers and ethnic groups are all mentioned in this “Current Tribes Casebook,” but Apple gets its a big share (perhaps more than fair – is that my “tribal mind” talking?) of the attention.

I joined the Apple tribe three years ago in November, and I haven’t looked back. More recently, I joined the Newton tribe (and the jogging tribe and the local brewery tribe, and perhaps a few more), and it’s been a heckuva lot of fun.

What would be written about our little group of holders-on and our big green friend?

Depending on who you ask, Amazon.com’s Kindle is a either a hit or a waste of electronics. The free web and book browsing, where you can find it, is a good thing. The outrageously-priced electronic books, however, are not good. And some think the Kindle won’t actually make people read more books, but simply attract those already-book-readers that have been dying to clear some shelf space. At most, the Kindle is a handy “information device.”

For those who aren’t willing to shell out $399 for a eBook reader, you can rely on your Newton to do the same darned thing – for free.

You see, before there was e-ink or Wikipedia, there was the Newton eBook. Every Newton released has the ability to read an eBook: a Unicode-based, read-only electronic document that supports tables of contents, some images, and internal links.

Downloading Newton eBooks is as easy as downloading a “.pkg” file from a site that provides eBooks, like Newton’s Library or StillNewt.org. Matt Howe recently offered the Newtontalk list a free copy of Robert’s Rules of Order for anyone who asked. Even the venerable UNNA.org has a list of available books.

Applications like Newton Press allow you to make eBooks and package them as “.pkg” files for download (here’s a handy tip site).

Now you don’t even need a Newton MessagePad to read your eBooks. Newton’s Library has provided a Firefox extension that allows you to read them on your browser. The effect is pretty cool:

The Firefox extension lets you read Newton eBooks in a little window, and converts the “.pkg” files to readable text.

The Kindle has the ability to seek and find free eBooks as well, as Merlin Mann over at 43folders.com points out (after he did so on the terrific podcast, MacBreak Weekly). Plus Project Gutenberg is a worthy project that is putting its library of 100,000 eBooks (HTML or plain text) into the hands of readers. All they ask is for a donation.

So if you’re looking to dive into the world of eBooks, you have options. Yes, you can opt for the Kindle – a modern, capable book reader that has a steep up-front cost but freebie options available. But this is Newton Poetry, and for more of a “project” or unique feel to your eBook reading experience that’s sure to turn heads, opt for the MessagePad version.