10 Top Programmatic Quotes From AdWeek Europe

It’s been a busy week at Advertising Week Europe, with talks on everything from Snapchat to AI. However, one subject that was on the lips of everyone at the Picturehouse this week was programmatic advertising.

The four-day event was kicked off with a talk titled ‘The Programmatic Evolution” on Monday afternoon, and the conversation didn’t slow down for the rest of the week! And with good reason, with more than half of all online video advertising in Europe expected to be traded programmatically by 2020 (source: SpotX).