Having grown up amid her father's successful ventures, it was no surprise that Melissa Medina went on to study business, earning a bachelor's in business administration and master's in international business from the University of Florida, as well as taking time to study business management at the exclusive ESADE School of Business in Barcelona, Spain.

It seems they want to use an umbrella brand and the doubt is whether they'll have the ability to not only grow but also adapt their structure to this new strategy," said Gerard Costa, marketing professor at Barcelona-based ESADE business school.

The MAGNUM management program is developed in collaboration with ESADE Business School, a leading Spanish business school, and is aimed at accelerating the careers of the General Managers at APM Terminals, worldwide.

Internationalised companies are suffering much less than others in the crisis, and Inditex is about the most internationalised there is," Juan Ramis, a professor at Spanish business school ESADE, told AFP.

Javier Solana , the European Union's former High Representative for Foreign and Security Policy and a former Secretary General of NATO, is President of the ESADE Global Economic and Geopolitical Center and Distinguished Senior Fellow at the Brookings Institution.

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