Magazine

Intertraffic Hosts 23,890 - Largest Trade Fair on Earth

Intertraffic Amsterdam 2006, the biannual exhibition for infrastructure, traffic management, safety and parking attracted 23,890 visitors from no fewer than 110 countries. Organized by Amsterdam RAI, it took place April 4-7 at the Amsterdam RAI Congress & Exhibition Center.The exhibitor number increased compared with the last edition of Intertraffic Amsterdam in 2004. This year, 690 participants from 41 countries presented their latest products and services, whereas two years ago, 679 exhibitors from 39 countries were present. Of the 23,890 visitors, 56% came from outside the Netherlands. Jacques Teichmann, CEO of the Spanish company IV Solar, commented that its booth was crowded every day. "Our expectations were more than fulfilled. The international attendance was impressive and very professional." Rudolf Broer, Managing Director of the German company RTB GmbH + Co. KG, added that the exhibition was, as always, inspiring: "Interesting ideas, interesting conversations and interesting people. Intertraffic Amsterdam 2006 was a complete success for our company, and the visitor profile holds great promise for the 2008 edition. We are already looking forward to it." Roland Michali, Marketing Communications Manager of Germany-based Siemens AG, needed only two words to describe his feelings about Intertraffic: "perfect, excellent."Jeanneke Bolscher, Senior Product Manager of Intertraffic with Amsterdam RAI, was very happy with the positive reactions of the exhibitors. "The show was very successful. We raised the quality of the event even further by introducing a number of new initiatives, such as the 'Future Plaza' and a comprehensive seminar program. Also, the implementation of the product segmentation on the show floor augmented the convenience for the visitor."Mirjam Visser, Communications Manager for Vialis, said that Intertraffic was the most important event for his company to exchange views with dedicated customers and new prospects in an informal environment. "The 2006 exhibition has again been very successful for Vialis, not in the least because Vialis Traffic received the prestigious innovation award."First Intertraffic China in March 2007During Intertraffic Amsterdam 2006, Amsterdam RAI launched its Intertraffic China event. Two experts in the industry, Feng Maorun (Chief Engineer of the Ministry of Communications) and Li Mei (Secretary General of the China Traffic Engineering Association) shared their views on market developments and investment opportunities in contemporary China to an eager audience. Intertraffic China is scheduled for March 15-17, 2007, in the Beijing Exhibition Center. By organizing an Intertraffic exhibition in China, Amsterdam RAI adds an important new location to its portfolio. In addition to the "mother exhibition" in Amsterdam, there also are fairs in North America and Turkey. The next edition of Intertraffic Amsterdam is scheduled for April 1-4, 2008.