Dunkin’ Donuts, one of Liverpool’s official sponsors, has apologised after upsetting fans by tweeting an altered version of the club’s crest that replaced the Hillsborough eternal flames with what appeared to be milkshakes.

The company also substituted the Shankly Gates on the top of the crest with a picture of doughnuts and a coffee and instead of the legend: “You’ll never walk alone” they instituted the slogan: “America runs on Dunkin’”.

Their tweet, since taken down, read: “Love the LFC crest? Tweet us what you’d want on your personal crest and we might surprise you with your own!”