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As a follow up to the big news that author J.K. Rowling will be reading from Harry Potter and the Deathly Hallows at the release of the novel midnight July 21 at the Natural History Museum in London, England, UK publishers Bloomsbury US publishers Scholastic, and UPDATE Canadian publishers Raincoast have now released more information on how fans can win a chance to hear Jo read and meet her as she signs the book. Important is the following first from Bloomsbury:

1,700 fans will have the opportunity to meet JK Rowling and have their book signed at the Natural History Museum. The first 500 randomly selected winners will attend the midnight reading. The subsequent signing is expected to last until dawn. Every ticket holder will receive a free book from Bloomsbury Publishing.

Tickets to the event are free and will be available by prize draw which will run from 23rd May to 11th June. Winners will be notified by 18th June.

US RESIDENTS (CONTEST OPEN TO THOSE UNDER AGE OF 21): PRINT OUT FORM TO MAIL ENTRY, HERE

Entries for Moonlight Signing contest must be received by June 15, 2007. Open to legal residents of the United States who are under 21, there “will be seven (7) Grand Prize Winners who will get a trip for two to London, England to attend a J.K. Rowling event at midnight on July 20, 2007. Trip includes round-trip coach airfare for two (2) people from the major commercial airport closest to winner’s residence (winner and guest must travel together on same itinerary) and three (3) nights hotel accommodations (one (1) double occupancy room); ground transportation while in London, England, and $500.00 spending money. Each Grand Prize Winner and his/her guest will get to attend a J.K. Rowling event at the Natural History Museum in London -on July 20, 2007 at midnight.” They will also receive a US edition of the book.

UPDATE: Canadian publishers Raincoast have now launched their contest for one lucky fan between the age of 8-18 to win a trip to London for this signing. More details are available here via the Raincoast Harry Potter site.

UPDATE 2: Australian publishers Allen & Unwin have posted on their website that they will also be participating in this contest, with an announcement regarding the entries due later.

Finally, Bloomsbury has launched a rather nifty new Harry Potter website “Swot Up on Potter” as part of this contest. Be sure to poke around on this site for details about characters, the books as well as audio excerpts read by Stephen Fry. Enjoy and GOOD LUCK TO ALL!