Key indicators of business use of IT include: internet access; the use of broadband; web presence; social media presence; and internet commerce (i.e. the placing and receiving of orders via the internet).

BUSINESS USE OF INFORMATION TECHNOLOGY

Business Use of Information Technology, selected indicators(a), 2012-13 to 2014-15

2012-13

2013-14

2014-15

Estimated number of businesses(b) ('000)

'000

770

757

776

Businesses with:

internet access

%

92.6

94.7

94.8

web presence

%

47.2

47.1

48.6

social media presence

%

26.1

30.8

34.0

Businesses with internet access:

broadband as main type of connection

%

99.6

99.2

99.2

Businesses that:

placed orders via the internet

%

53.4

56.0

55.7

received orders via the internet

%

30.2

33.2

33.8

Internet income(c)

$b

246.4

266.8

285.5

(a) Proportions are of all businesses.

(b) Business counts are provided for contextual information only, and the total may not sum to the total of the components due to rounding. Refer to Explanatory Notes 20 and 21.

(c) Refer to Explanatory Notes 16 and 17.

Between 2013-14 and 2014-15, most key indicators of business use of information technology increased. The greatest change was in the proportion of businesses with a social media presence. This increased three percentage points to 34% between 2013-14 and 2014-15.

The proportion of businesses that received orders via the internet increased by one percentage point between 2013-14 and 2014-15 to 34%. The value of income derived from the sale of goods or services via the internet increased by 7%, from $267 billion in 2013-14 to $286 billion in 2014-15.

Business Use of Information Technology, selected indicators, by employment size(a), 2014-15

0-4 persons

5-19 persons

20-199 persons

200 or more persons

Total

Estimated number of businesses(b)

'000

468

249

55

4

776

Businesses with:

internet access

%

93.9

95.5

99.1

99.9

94.8

web presence

%

38.9

59.4

79.5

91.2

48.6

social media presence

%

25.0

45.1

56.8

71.0

34.0

Businesses with internet access:

broadband as the main type of connection

%

99.1

99.4

99.8

99.7

99.2

Businesses that:

placed orders via the internet

%

50.8

61.0

71.7

81.6

55.7

received orders via the internet

%

29.9

39.5

39.8

49.6

33.8

Internet income(c)

$b

^19.5

45.7

^62.0

158.3

285.5

(a) Proportions are of all businesses in each output category.

(b) Business counts are provided for contextual information only, and the total may not sum to the total of the components due to rounding. Refer to Explanatory Notes 20 and 21.

(c) Refer to Explanatory Notes 16 and 17.

^estimate has a relative standard error of 10% to less than 25% and should be used with caution.