JAY Z, an international entrepreneur, music legend, style icon, sports agent and philanthropist, launches, “GOLD JAY Z,” which will debut on Monday, 9th June, 2014 in Priceline, My Chemist and other Pharmacies and Perfumeries. Created by JAY Z with Firmenich perfumer extraordinaire Ilias Ermenidis, GOLD JAY Z is a fragrance that reflects an unmistakable ultra luxurious signature. Inspired by an icon, the white fougere fragrance is perfected through a layered blend of yellow ginger, white cardamom and grapefruit with a hint of blueberry. At the heart, a refined infusion of violet leaf, cypress, lavender and luxurious vetiver with a thread of pink pepper gives a tailored, modern signature. A rich note crafted with golden amber, patchouli, teak and bourbon vanilla give a final shot of gilded sensuality.

Shawn JAY Z Carter launches GOLD JAY Z fragrance

Designed by JAY Z, the fragrance is in a pure white matte flask with the GOLD JAY Z logo raised and etched in gold. As expressed in the gilded cap, “Power,” “Pride,” “Confidence,” “Strength,” “Success,” and “Courage,” capturing the essence of GOLD JAY Z.

Shawn JAY Z Carter

“I was impressed with JAY Z’s style and confidence and was drawn to the ease with which he carries himself and all of his success,” says Ilias Ermenidis. “He has a natural cool that people want a piece of. In developing GOLD JAY Z, I wanted to capture both the vibrant ambitious part of JAY Z’s charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by JAY Z.”

“JAY Z is one of the world’s leading artists, entrepreneurs, philanthropists and visionaries of our time,” says Donald J. Loftus, President of Parlux LTD., Inc. “He continues to re-write rules and sets new standards, turning everything he touches into gold. His first fragrance, GOLD JAY Z, captures his original style and distinct brand of success.”

Shawn JAY Z Carter launches GOLD JAY Z fragrance

Shawn JAY Z Carter

Shawn JAY Z Carter

Since 1996, 17-time Grammy award winner, Shawn “JAY Z” Carter has dominated an evolution in popular culture. Between multiple businesses and accolades spanning the recording industry to global investment leaders such as Warren Buffet, JAY Z personifies the “American Dream.” He is Founder and Chairman of Rocawear and is majority owner of the 40/40 sports clubs.

JAY Z served as President and CEO of Def Jam Recordings, where he fostered the careers of international stars Rihanna, Kanye West and many others before entering into a partnership with Live Nation, forming the entertainment company, Roc Nation. In 2009, his release Blueprint 3 became his 11th # 1 album debut securing the record for most #1 albums by any solo artist. 2012 saw JAY Z launching his annual MADE IN AMERICA festival, a 2-day event held in Philadelphia and headline the opening of the Brooklyn NETS new Barclay’s Arena with 8 sold out shows. In April 2013 he announced Roc Nation Sports, home to three-time NBA scoring champion, Oklahoma City Thunder’s, Kevin Durant, All-Star New York Yankee second baseman, Robinson Cano and first round draft pick, Notre Dame all-time high scorer, Skylar Diggins, of the Tulsa Shock. 2013 also saw the release of JAY Z’s 13th # 1 album debut with “Magna Carta… Holy Grail,” a sold-out stadium tour with Justin Timberlake and the announcement of the “MAGNA CARTER WORLD TOUR.” Shawn “JAY Z” Carter continues his philanthropic work through Shawn Carter Foundation.