After months and months of testing, Google launched the "Mobile Friendly” label in the mobile search results.

If online visitors look up something on the net they can easily see which websites are ‘mobile-friendly' and which are not. Now at the beginning of each search result you get to see a label, the ‘mobile-friendly’ label, that tells you if this particular website is mobile friendly or not because Google has added a text label below the URL.

The label is shown in the Google Mobile search results in all languages. The label went international since December 10th 2014. According to Google, and most of us will agree I believe, it is very frustrating for mobile visitors to arrive on a page that is not ‘mobile-friendly'.

An example:

How to get your website labelled “mobile-friendly” ?

Google trusts its GoogleBot to detect the following criteria:

Avoiding software that is not compatible with mobile devices, such as Flash

Text is readable without zooming

The size of the screen is responsive so users do not have to start turning the screen or zoom in

The links are far enough apart so that the right one can be easily clicked.

What do you think? Is this a positive change ?

We definitely think it is ! The websites that aren’t adjusted to mobile use, will have to choose to switch to a mobile friendly website or a responsive design if their conversions mainly come from mobile devices, or they just need a mobile friendly website because of the amount of users on it. And those that already do it, will be visited more and attract the right traffic. A more specific and targeted search, that’s what it’s all about, isn’t it ?

How do you know how many calls (leads) your online campaign has brought in?

Phone calls are a key success factor when dealing with marketing campaigns, both online and offline. If you have a lead generation website this is probably one of your most important KPIs and crucial for the generation of your business results. Only thing is it’s quite difficult to link back such a telephone conversation to your online campaigns, your Adwords campaigns and your website. How can you get around this difficulty if measuring telephone conversations is the exact key to optimizing your marketing activities?

For example, a customer can click on an ad for shoes and visit an online shoe store on her desktop computer. The customer can then call the store with her smartphone (another device). This means that the call is not linked to the original ad. And yet these calls are the main KPIs for your business. The more breaks in the measurement chain from your analysis, the harder it is to report on the results of your marketing campaigns. How can you still go to assign budgets to the appropriate source of influence?

At Web-Fi we often get this question about how click-to-call and phone tracking works. There are a range of solutions available for feedback from calls to online marketing activity. There are a number of solutions possible, but given the frequently recurring question, we are happy to share some of our ways of working with you.

What is click-to-call?

The measurement of a telephone call directly from an ad

This is an option if you use Google AdWords click-to-call extensions. In this case, AdWords will show the pictogram of a bell when the ad appears on a mobile device.

You can use click-to-call extensions, also called call extensions, if you want to encourage your customers to call your company. With call extensions you also have a detailed report of the calls you received from your ads.

Call extensions can differ depending on the type of device on which they are displayed:

Iphones, Android devices, ...: Use a clickable button 'Call' which is displayed to customers who see your ad appear in the search results Google, voice search on Google Mobile App or Google Maps.

Desktop, laptop computers or tablets: Your ad will appear with the phone number (for obsolete extensions use divert numbers or use the upgraded call extensions)

When a customer clicks on the phone number in your ad, the same cost will be charged as for a standard click on the ad.

The telephone number is only 'clickable' for devices that users can click to call. (eg: no clickable phone number on iPod Touch devices)

Since ads are also based on where the customer is located, the potential user will see the clickable phone number of the business location that is closest to that user in the neighborhood.

For advertisers using click-to-call the results prove to work very well. Click-through rates can improve by an average of 5-30%. Moreover, this extension evidently allows more clicks to their website.

Choose what fits best for your business.

We can recommend a variety of methods to measure calls. So you can measure in a fairly simple way how many people call using a phone number on your website. This data can also be entered directly into Google Analytics. Curious to find out more? Just contact us!

We can assist you in choosing a method to measure calls. Which implementation is best suited for you will depend on your traffic sources, the complexity of your marketing mix, as well as how much time you can spend on creating technical solutions. Keep in mind that it is also possible to combine several methods, depending on what you want.

The last - and most important - step is to ensure that you can start using this information to optimize your marketing activities. Because the data-driven marketing mantra certainly holds true, everything has to be action-oriented!

I have helped set up the Google Adwords campaigns for Goachi as part of their online marketing mix. Sarah is a high school friend of mine and as good Belgians, we like to do business with people we know and trust. My curiosity peaked about the love capsules. I was fervently reading the blogs Sarah and her brother Haroun posted. Research for the online campaigns. Of course.

Finally I decided that if I was to truly understand the power of this aphrodisiac, I would have to try it myself. Suddenly I felt really naughty going on to the site I visit daily in search of opportunities for optimizing our campaigns. But that day, I was on the other side of the looking glass. I was going to be a part of the audience we’re targeting. The purchase experience went smoothly. I received my order confirmation and a first confrontation : did I want to share my purchase with my friends on Facebook ?

Now this was a big step. It’s one thing actually going ahead and ordering the love capsules. But letting the world know you’re actually into something kinky… Nevertheless, I took the dare and shared to FaceBook my purchase of Goachi’s Love Capsules for Her.

Mention love capsules, and you’ll probably get the response that having sex for seven hours sounds really unappealing. Sexual health has been mythologized as a topic only to be discussed by the really desparate. The responses to my purchase on FaceBook, by my own friends I might add, were various. First somebody commented “imagine needing those pills”. Then somebody sneered that love doesn’t come in capsules. These comments infuriated me and immediately made me think of Sarah’s discussion with her Grandma ). According to Meme’ken, if you were lucky you’d have a “once-in-the-week-kind-of-guy”. Some unfortunate souls would be stuck with an “every-day-kind-of-guy”. But what if like me, you’re cursed with an “every-day-and-preferably-several-times-kind-of-guy” ? Challenging right ?

Lack of female libido still dominates the entire conversation about the ancient practice of sex. Which is an unfair way to put it. I like my “every-day-and-several-times-a-day-guy” very much. The challenge I face is not to want my guy, but to keep the fire burning. To keep our sexual encounters meaningful and exciting. My mental stimulation is paramount to think up variations. Tell him a dirty story. Or try out a new position I’ve read about. Show him my new lingerie. You name it. I don’t intend on doing acrobatics in the bedroom. But I do want to keep our sexual encounters envigorating.

So, what exactly is Horny Goat Weed? I was surprised to find that it’s not actually about sex enhancement at all—or specifically, not at all about sexual technique per se. It’s really about the bedrock of intimacy—and re-establishing sexual polarity, or in laymen terms, sexual tension. Horny Goat Weed is not a miracle pill to help couples who stopped having sex altogether. It’s really about the building the basics of intimacy, of opening our eyes.

I will be sharing my experience on Goachi’s love capsules with you over the coming weeks. Just to let you know, my man was really excited that I volunteered to experiment with him.