2013

2009

Lee Cooper collaborates with UK-based artist Ronzo Jonny Fu who produces the art project "City Escapades!” presented by east London collective All City. Shown in a pop up store in Covent Garden for two weeks, the exhibition showcases some of the collective’s latest work along with customised Lee Cooper denim. A dozen pairs of customised jeans depicting urban landscapes and graphics are available to purchase from the pop up store.

2009

2008

2008

Lee Cooper release a range inspired by The Beatles.

2008

2008

Lee Cooper supplies denim jackets and suits for over 1,200 members of the British Olympic and para-Olympic team for the opening ceremony of 2008 Beijing Olympics. The collection aims to break the mould of traditional parade and formal wear, and is designed by Olympian Sarah Winckless, a gold medallist in rowing to have both comfort and style.

2008

Lee Cooper collaborates with Parisian It boy Ora Ito, a specialist in interior and technical design. The designer creates a new centenary logo, a collection of t-shirts, jackets and jeans all based on Origami.

2008

2007

2007

French designer Jean-Charles de Castelbajac joins forces with Lee Cooper to create a collection called JCDC Denim. The collection is took inspiration from British 1960’s rock icons and rejuvenated Lee Coopers musical roots.

2003

Formerly known as Red Diamond, the RDLC collection consists of three stories including a classical line called The Great British male and Young Rockers, an edgy range offering extreme washing and slimmer silhouettes.

2003

2001

2001

Lee Cooper confirms their commitment to Xfit Lycra, to create the best fitting denim in the world. And with Lee Cooper’s new brand ethos, they create a range of Aqua denim, a modern water resistant range of jeans. Following this, Lee Cooper releases the Platinum collection, a distinctive range themed on British heraldry. Attention to details include elaborate embroidery, mother of pearl buttons as well as exclusive platinum thread.

2000

Lee Cooper is recognised as one of the top selling authentic European denim brands. The company understands that innovation, comfort, style and performance is what the new generation are looking for, and with that in mind Lee Cooper introduces “Perform Your Life!” a new practical ethos for the brand.

2000

1990's

1995

1995

Lee Cooper launches a new collection called ‘3 by 1’, the first 5 pocket slack jean to hit the market.

1994

The long standing Lee Cooper logo is changed to the one that we recognise today, and the LC range is introduced.

1994

1992

1992

As demand increases, all production is moved to Lee Cooper’s world class factory in Tunisia. There is a major growth in global reach, with new licensed markets in former Eastern Europe, Asia and South America.

1990

As eco-awareness grows, Lee Cooper makes use of enzyme washes for the first time.

1990

1980's

1989

1989

Lee Cooper shows its first shoe range.

1988

Stretch denim becomes popular again, and the fashion world is awash with Lee Cooper’s “acid wash” jeans.

1988

1986

1986

Punk music and fashion inspire Lee Cooper to offer unwashed jeans for the first time in 5 years. The brand later release “distressed” jeans.

1985

Lee Cooper launch a new softer range of denim, emphasising its European origin.

1985

1983

1983

Fashion changes again, and Lee Cooper launch the first "jogging jean" with drawstring. Legendary fashion photographer and artist Jean Paul Goude is brought on board and harnesses hard glamour and breathtaking imagery for his innovative yet unorthodox approach to the Lee Cooper campaign.

1982

The Rolling Stones sponsorship takes Lee Cooper to concert fans across the UK, establishing Lee Cooper as the go-to brand for rockstars and music fans.

1982

1981

1981

1980

Lee Cooper becomes a sponsor of legendary rock bands including the Rolling Stones, UB 40, Serge Gainsbourg, and Rod Stewart. The hipster jean makes a comeback as stretch denim hits Europe for the first time and becomes an instant success.

1980

1970's

1978

1978

Punk and New Wave music hit the clubs with a vengeance, and so do Lee Cooper’s “stonewashed” jeans.

1977

Corduroy is king as Lee Cooper re-emphasises colour and fabrics in the range.

1977

1976

1976

Checks made an unexpected return to the Lee Cooper’s product range. As the rock sound of the sixties gave way to the disco sound of the 70's, colourful corduroys and other fabrics come back into style.

1975

An ultra-modern, environmentally conscious production facility in Tunisia is opened. Lee Cooper tank tops and hipsters lead the way across the universities of Europe.

1975

1971

1971

Lee Cooper mini skirts cause a stir across Europe as hemlines go from mini to maxi to mini again. The Lee Cooper product range introduces hot pants for girls, suede jeans for men and safari suits. Then come the launch of the Lee Cooper “love” jean, the “cherry jean” and the first 32” bell-bottom flair.

1960's

1968

1968

Coloured jeans become so popular that newspapers declare that “Denim is Dead.”

1967

Lee Cooper t-shirts are introduced to the range.

1967

1966

1966

The vibrant 60s inspire a new range of coloured jeans which take London by storm.

1964

Lee Cooper's PVC jeans cause a stir in London's Carnaby Street.

1964

1964

1964

“Shrink to fit” arrived on the scene, producing the popular “shrinker jean.”

1960

Lee Cooper produce tartan slacks, the hottest item in the clothing range. The brand also start producing jeans for Wrangler.

1960

1950's

1955

1955

Lee Cooper thrives to become a premium brand in Britain, designing numerous original cuts for men and women and eventually launching slacks and jeans as two separate product lines. They expand by opening a new factory in Holland.

1954

Lee Cooper releases their first line of children’s clothing.

1954

1952

1952

Lee Cooper introduces jeans for ladies. When Lee Cooper launches the “front zip” for their ladies jeans, there is an outcry from a shocked public. The range for women increases in size, and ladies dungarees appear the following year.

1950

Lee Cooper’s work wear strengthens the brand’s reputation for making tough, hardwearing, high quality work clothes, and is in turn embraced by 80% of the UK market. The Lee Cooper brand appears in print for the first time.

1950

1930's

1939

1939

As the Second World War approaches, Morris Cooper is contacted by the War Office, who places an order for a thousand denim fatigue suits. From this point the company is officially requisitioned by the British forces to manufacture uniforms for the armed forces.

1937

With a different direction, Morris Cooper opens a brand new factory in Stratford in East London. Over the year, the company grows significantly and as a result makes a profit by the end of the first year.

1937

1931

1931

Lee Cooper is known for specialising in what was then known as ‘Navy’ clothing, which included denim, workwear, trousers and jackets.

1900's - 1920's

1914

1914

With the arrival of the first world war, the company converts its production of workwear clothing to military uniforms. Now known for creating uniforms for the British troops, Lee Cooper demonstrates strength and durability in its long-lasting products.

1908

Morris Cooper creates workwear production company the Morris Cooper factory, which later becomes Lee Cooper. Since its humble beginnings in the East end of London at a run-down premises on 94-96 Middlesex Street, Lee Cooper has now become recognised as Europe’s first and oldest, authentic denim brand.