Consistent communication with clients and prospects is what helps your business thrive in good times and bad. Start an online newsletter and provide your prospects and clients with constant opportunities to better understand your brand and come back for more. They don’t call Ali Brown the Ezine queen for no reason. She will share the shortcut to successful ezine publication.

With inbound marketing becoming ever more popular in recent years, a marketer might be tempted to think broad when it comes to their approach. After all, when anyone can happen upon your brand, it means that anyone’s a potential customer, right? That’s not quite true. In fact, the number of leads that actually become customers […]

In today’s day and age, every business owner knows they must have an online presence to be competitive. But not everyone understands how to optimize that online presence. Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical to securing long-term success for your […]

If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.