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Style Labels launches kidswear brand Levv Girls

Style Labels, parent company of kidswear label Quapi, has added a new brand to its portfolio. From July 2018 on Levv Girls, as the new brand is named, will be available in stores.

Levv Girls will land in stores in July 2018 - Photo: Levv GirlsLevv Girls focuses on girls aged between 6 and 16. The brand describes itself as ‘stylish and comfortable clothing for girls who know what they want’. Levv Girls will launch two collections per year, which will be distributed in three installments. Overall, a total of about 100 different styles will be available. The brand’s price range will be between € 19.95 and € 99.95.

The company designs, produces and distributes all of its brands in-house at the headquarters based in the Dutch town of Hendrik Ido Ambacht. In addition to Levv Girls, Style Labels has plans to add more brands to its current portfolio.

The American sportswear brand announced a series of initiatives designed to better serve its female sneaker consumers on Wednesday, including the launch of Nike Unlaced, a women’s sneaker platform and retail concept.