These techniques will help you to make your marketing more powerful so it generates better results.

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How to Make Your Content Rock and Increase Conversion Rate?

According to our survey, 36% of the marketers said that creating engaging content was their marketing biggest challenge. Content is like the heart of marketing without which you cannot make your first move. So how can you beat this, Four simple techniques to break through the hassles and create killer content

Get it from the customers

You want to make new customers, but before that, start talking to the ones you already have. They can provide answers to questions like:

How did they come to know about your brand?

Why did they choose you over your competitors?

What would make them buy more from you?

Unwind these conversations to valuable content and use it in the best channels possible. You can get answers by:

Repurpose content

You have a blog, website or collateral like brochures, white papers, articles, these are your repository of content. All you need to do is sort it and leverage it properly. Repurposing content is the current trend; you can get greater results from this practice.

How do you do it?

Pick up a blog post. which got a number of comments, repurpose it in to an article or an appropriate collateral

Select an email that has given you good results and reuse the content in a blog

Most writers struggle with this block, you are not alone. The greatest way to come out of this is to keep writing. Scribble nonsense, but just keep the words flowing. You might end up unearthing beautiful content.

Bring it up Together

Once you have the content, you work is half done. The other half is how and where to use this content. To allocate content in place, answer the questions first:

What is the main objective of the content?

Who are the target audience?

To whom does the content suit best Beginners, intermediate users or expert users?

What channels can be used blog posts, white papers, articles, or webinars?

Can the content be used for multiple channels?

Do you have ways to measure your ROI?

Niche content creates more value in the minds of anyone who confronts the brand. If you know whom to aim at, you can frame a perfect scheme for conversion.