I'm not even pretending to be breaking any news with this piece that's all over the internets by now, but I had to include it given our growing collection of urinal-based interactive media. Anyway, On Target is an art project that includes a urinal and a pressure-sensitive display screen. It's designed to, uhh, provide incentives for precision maximization, to improve the hygiene and cut on cleaning costs. But consider the flipside as expressed by this priceless comment left on the website: "So what if somebody put pornography on the sound and display - what happens to the aim then!"