BESTSELLER UPCOMING BRANDS 2018

DESIGNING A FAIR FOR BESTSELLERS 4 UPCOMING FEMALE BRANDS

The Challenge

How do you combine Bestsellers upcoming brands in a simple yet elegant design that emphasize the almost communal feeling of brands and people coming together in one big marketplace?

The Kickoff

We wanted the guests to actually want to hang around in the stand and created an experience out of the ordinary. The square-shaped stand gathered people from every corner, and the clothes spoke for itself.

The Win

There was a significant rise in sales from the fairs in 2017 to the ones in 2018. And we managed to create the communal square where the buyers didn’t just experience one side of the Bestseller brands but several.