Strategy in action - collaboration

Facilitating and supporting collaboration is a key strand of our organic growth strategy.

We continue to make good progress with our collaboration agenda with over 200 of our clients currently working with more than one business across the Group; a 39% increase compared with the 150 reported in the last financial year.

These include major brands such as Standard Life, Paddy Power and Expedia. In addition, we continue to see an increase in demand for integrated solutions from clients within our Strategic Marketing segment, which, while aligning to our collaboration agenda, has led us to review and evolve our operating model within the segment. This has also resulted in us bringing a number of our Digital and Data businesses closer together.

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