Use Google Analytics to Grow Your Business

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women ceo project

Hey CEOs!

I wanted to make sure you knew about the Free Webinar on just How to Use Google Analytics to Grow Your Businesstonight!

The webinar is at 7pm CT and we have space for ONLY 100 attendees. So, little secret… we have MORE than 100 people registered, but the first 100 who login at 7pm CT, will be the ones to get in and you KNOW how packed with information that my classes typically are.

There will be no (free) replay. The replay will be in the Women CEO Project store after the webinar tonight-so make sure you are there LIVE.

Just like that, and we are 1 month into 2017. Are your goals and business initiatives on schedule? Most of you started the year with a set of new projects and products that you wanted to create in addition to growing your client base. I wanted to share with you some tried and successful ways that grow Women CEO Project-incrementally, but sometimes substantially.

1. Package up your knowledge. I know you’ve heard this before and you’ve been thinking about creating that ebook, that digital download, that book or course. But have you done it yet? You are more than likely holding back on the project while you wait on it to be perfect or “the right time”. CEOs, now is the right time, and perfection is not needed to teach someone. What is needed, is your knowledge, packaged up in a clear ( plain speak) concise, and helpful way. Make it simple:

What 3 major things do you want your client to learn from this product?

What do you want your client to do once they finish using/reading your product?

What resources can you share with them in addition to your knowledge to enrich this product?

What method will you use to deliver this product?

What 3 ways/platforms/methods will you use to market this product?

What is the deadline to finish and launch this product?

There it is. Done for you. You just need to follow a simple plan and get your knowledge out there. Everyday that you hold back, you keep yourself and your business in the same place in ADDITION to not helping the people that you are supposed to help with your knowledge.

2. Bring the audience to you.If you’re waiting to get called for all of your speaking engagements, to serve on panels, or to meet your ideal client at other’s events…. you’ll be waiting a long time. One of the top speakers in the world who I truly admire, told me that she works/hustles for approximately 70% of the speaking engagements that she gets… that rocked my world. Like really, if she has to hustle like that-even being so known, I surely can’t just wait for my phone to ring. This is precisely why, for the last 14 years, I’ve hosted over 400 events…. Slightly out of shyness ( I know you can’t tell ) and a desire to 1. filter, then 2. bring the crowd to me… I realized that the best way to do just this, was to be in control of my networking and meetings. Let me increase the opportunities for me to speak by creating the event and placing myself as a speaker ( it’s amazing how much I get hired to speak AFTER meeting planners see me speaking). So, the long and short of this method, is to not wait and to take back the control of the type of audience that you want to meet. Why can’t you host your own event, be one of the speakers, AND bring in an audience that fits into your ideal client profile?

3. Know where to spend your time. With the launch of sites like Wix and Squarespace-you can truly create your own website-not within minutes, but within an evening, with wine, and few advils. I can create website… but I’m pretty intermediate at best, it takes me way too many hours, and I usually don’t love to end result.. but I could do it. I’m kind of hard-headed here and will occasionally just try to do things myself, but paying a contractor $100-$200 to create something for me quickly, is worth the money. At this point, I work with A LOT of clients through a monthly rolling calendar and truly am losing money minute by minute if I spend time hanging on the phone, half-azz creating a webpage or having pointless meetings. If you’re unsure on where to spend your time ( it’s in the Master Strategy Planner… ) you need to get really clear on what actually brings money into your business. I ask myself at least monthly, ” Kristi, where pockets in your business make you more profitable? How much time did you spend working and enhancing those pockets this month?”

So ask yourself:

What is your most profitable product or activity? If you are not sure, again refer back to the Master Strategy Planner…

How have you shared or marketed this product in the last month? The last week?

What task filled your time when you should have been working on marketing this product?

What 2 areas can you pay someone to help you, so that you free up time to work on your profitable product(s)?

4. Leverage technology. No, but for real. I know that everyone is saying this, but this is one of those areas where you really need to pay attention to what is at your fingertips, give yourself some creative space to think about your initiatives and how they technology available can be bent to help you launch these initiatives. For example:

I paid $15 for a contractor ( on Fiverr above ) to research some past conferences in a specific genre, within a 5 year period, then list all of the sponsors.

Then, I had them search on Google/Linkedin and find the specific job title that I needed ( the person who was typically over marketing and saying yay or nay to sponsorships )

He then searched for their email address AND groups that they were in on Linkedin and added this information to a spreadsheet for me.

I could then reach out and build a relationship with this contact on Linkedin ( long-term strategy ) so that I can hopefully:

understand their marketing needs

when their yearly budget goes in ( I need to get them my sponsorship proposal before this time )

I hope the juices and flowing and you’re getting ideas on how to grow your business even slightly this week, and I want to help you further.

After hosting 8 successful mastermind teams in the last 4 years, I’ve created a new program to coach you monthly through the your major business foundations via a year-long mastermind, in addition to creating a private online community. Group Coaching allows you to share resources, gain multiple perspectives, have access to action plans, group challenges and a 24/7 Q & A platform. If you need just a little private time with me a month, we can spend an hour together in total creation mode, Q & A, or followup. Private coaching affords you all of the group coaching in addition to your monthly one-on-one time.

It’s Fall, October 1st and the last quarter of 2016 Just. That. Fast!!

And, just like all good businesses, we are making a few changes to better serve you.

Most of you signed up to receive business and event news from Women CEO Project or you visited one of our online or live events.

Many of you know that we recently launched a world tour visiting more than 30 cities that starts Oct. 29th in Houston, focusing on business strategy, business branding and your business funds, we also have a rollout of 9 products/planning tools coming in this last quarter. We also have some pretty engaging live events coming up in Houston, multiple cities in the US and abroad.

In an effort to make sure we offer the best service possible-we are updating and making some changes to our Women CEO Project Offerings. Can you please help us out by telling me all that you’d like to learn about from us.

Here’s the survey-it only has 1 Question AND I’m giving you a lil something for taking the time.

Thanks in advance for taking the time to do this short 1 question survey for me. And just to make it a little sweeter- I’m giving a discount code to ALL who take the survey- so make sure to add your email address at the end. Thanks again CEOs and Happy Fall !!

Rushing to take photos without a plan or understanding of how to use the images, how to leverage them to expand your brand or even gain new customers-causes you frustration, loss of money and time.

Today, scrolling though your social media feed, it’s seems that EVERYONE is getting photos done and shooting videos and you’re starting to feel left out. But, having images and videos without an idea of what you want to do with them or what you want them to do for your business will have you with a file full of images that you aren’t using.

If you’re strategic, there’s a plan behind your photos. You understand how to leverage them to make the BIGGEST impact, what to wear, what’s your best look, how to guide your photographer so that you get the most from your shoot and then how to market those photos and videos to grow your brand while increasing your income.

In 2016, you can’t win big or be taken seriously with “from the car” head shots as your profile picture, or grainy videos-competing with professional productions. You and your business need the best chance possible, to show your talent, convey your message, and convert viewers to potential clients.

On September 27th, I’m introducing you to my personal creative director, photographer and videographer as we host a hands on Image Collateral, Media and Marketing Bootcamp.

In this book camp you will learn:

How to plan for your images- understanding exactly what you will use them for- then determining the backgrounds you need

How to understand the angles you need

How to develop a media plan for your images and videos beforeyour shoot

What’s your best light ; natural light vs flash

What colors work best with your skin tone on camera

How to create image scenes and videos that fit specific social media platforms

How to create a plan to market your images and videos once you finishyour shoot

How to understand the editing process and what images you own

Attendee Extras:Each Participant gets a Complimentary High Resolution HeadshotYou will Get a Photo/Video Mind MapYou will Get a digital download and action guide to know what questions to ask the photographer that you hire AND how to best prepare yourself for the shoot

Rushing to take photos without a plan or understanding of how to use the images, how to leverage them to expand your brand or even gain new customers-causes you frustration, loss of money and time.

Today, scrolling though your social media feed, it’s seems that EVERYONE is getting photos done and shooting videos and you’re starting to feel left out. But, having images and videos without an idea of what you want to do with them or what you want them to do for your business will have you with a file full of images that you aren’t using.

If you’re strategic, there’s a plan behind your photos. You understand how to leverage them to make the BIGGEST impact, what to wear, what’s your best look, how to guide your photographer so that you get the most from your shoot and then how to market those photos and videos to grow your brand while increasing your income.

In 2016, you can’t win big or be taken seriously with “from the car” head shots as your profile picture, or grainy videos-competing with professional productions. You and your business need the best chance possible, to show your talent, convey your message, and convert viewers to potential clients.

On September 27th, I’m introducing you to my personal creative director, photographer and videographer as we host a hands on Image Collateral, Media and Marketing Bootcamp.

In this book camp you will learn:

How to plan for your images- understanding exactly what you will use them for- then determining the backgrounds you need

How to understand the angles you need

How to develop a media plan for your images and videos beforeyour shoot

What’s your best light ; natural light vs flash

What colors work best with your skin tone on camera

How to create image scenes and videos that fit specific social media platforms

How to create a plan to market your images and videos once you finishyour shoot

How to understand the editing process and what images you own

Attendee Extras:

Each Participant gets a Complimentary High Resolution HeadshotYou will Get a Photo/Video Mind MapYou will Get a digital download and action guide to know what questions to ask the photographer that you hire AND how to best prepare yourself for the shoot

Master Strategy Planner

Hesitation is the enemy of hustle.
While you’re still analyzing, getting permission, a consensus from your friends or wishing to see the outcome before you take the first step, we out here making moves.
You could be too.

If your mind was free from clutter, what could you create in your life or in your business?

I’ve been working specifically with women now for 5.5 years and, simply put, we are different.

The way we go about our day, the way we make decisions and definitely the way that we start and grow businesses, is-different.

I’ve found that our mindset- the strength of it or the weaknesses in it- show up immediately when we want to accomplish our BIG goals.
I always have my head to the pulse of the women in business industry, and my hands in some of the most detailed parts of the global women in business sector, and I wrote a journal to address some of my findings.
Based on the feedback from one our most used and life changing products…. a free online course that had a small section for the students to ask themselves simple, yet poignant questions about their lives, I made a discovery.
Many of the students hadn’t re-visited some parts of their dreams and their previous paths in many years.
In the course they were challenged to face themselves, evaluate their current circumstances, and see where they made a turn and what street then needed to start down again.
In the middle of the 52 Questions that I created for women, I included some of the most life-changing questions that I asked myself to go from I can’t do, I can’t go, I don’t have to a life of comfort, some abundance, and a substantially less amount of fear.
This journal will be more of a personal read for you than a business book.
It is my hope that I am continuously granted energy to write books, to coach, to teach and to reach the women across the United States and the most needed parts of the world to women who desire to not just survive, but for once, start to thrive.
It ALL starts with the shape and clarity of your mindset…. ‪#‎52Questions‬
Personal and Business Clarity, One Week at a Time…

We wanted to take advantage of the wealth of talent we have here in Houston by highlighting some of our top 10 favorites in their respective fields. We’ll be rolling out different lists from various industries over the next few days. Next up, Top 10 Business Coaches, Houston!

*The list is not in any particular order of importance, and each person was found based on searches through various social media platforms, like Linked In, Twitter and Instagram. Think we missed someone? We’d love to hear from you! Don’t hesitate to let us know, and share below!