New ad campaign pushes GENDA

As I reported this morning, the Empire State Pride Agenda has launched a $250,000 ad campaign to promote the Gender Expression Non-Discrimination Act, or GENDA.

The proposal would add gender expression to a list of characteristics — like race, religion or sexual orientation — where state law expressly prohibits discrimination. The bill has passed the Democrat-dominated Assembly several times, but it has never come to the floor of the Senate, which is controlled by Republicans in coalition with a renegade Democrat and the four-member Independent Democratic Conference.

The ads start off by describing hypothetical discrimination, and only later mentions transgender people.