Startup Strategy

How startups strategy radically differs from typical companies. How they can adopt a challenger mindset, break the rules, move fast, hack business, get through the valley of death and across the chasm.

https://youtu.be/IiPvJfbq2No Catalog is a DNA storage startup trying to solve the problem of the exploding cost, complexity, carbon footprint and lack of longevity of data storage. To do so, they’re...

Too many articles are written on why startups fail. We all know why and its dead simple: not enough customers. What is critically difficult is simply not to get caught up in the startup game of partnerships, contests and events, and just focusing on that. Customers.

After years of working with every kind of startup programs — read: incubators, accelerators, tech clusters, public tech transfer, universities, entrepreneurs’ networks, corporate platforms, and various EU initiatives — I...

Checking for opposable marketing is a very robust acid test for any business. Just look for a minute at a company webpage and you’ll get if they have something real to sell, or if they’re just pushing products out of the factories and hoping for the best.