"There's an interesting little paradox we're seeing in our
research," Rogers told a meeting of the company’s
suppliers, according to AdAge. "Just as the world is
becoming more digital, a lot of our customers are craving for a
more physical, real experience, and a live retail
experience."

Walmart is trying to drive traffic to its stores because
that's where the company makes most of its money.

The company's revenue last year was $485.7 billion, and
online sales accounted for just $13.7 billion of that.

Disclosure: Jeff Bezos is an investor in Business Insider through his
personal investment company Bezos Expeditions.