Determining the prices for your goods and services is a fine line between your business needs and the needs of your customers. Luckily, we have put together a list of 10 tips you can use to increase your products' value and persuade your customer to buy.

Cendrine Marrouat - SocialMediaSlant.com's insight:

If you struggle to price your products and services, this post is perfect for you.

I knew about half of the strategies, but the rest is very new to me. The examples help understand how things work. I love #5 in particular, what about you?

Marketing your business online is serious work that can make or break the success of a company. However, it is possible to master the basics yourself and start seeing tangible results without having to bend over backwards. But where do you start? Well, you need traffic.

Cendrine Marrouat - SocialMediaSlant.com's insight:

Two words to describe this post: Epic list!

If, as small business owner, you find the time to follow even half of the recommendations, you are on your way. Most of the stuff is basic, but that's all you need to build a good online presence!

Meghan Camarena, a.k.a. Strawburry17, says being on YouTube is like working for a startup.

Cendrine Marrouat - SocialMediaSlant.com's insight:

The title is misleading. However, this is a great post that goes to show that without a 'branding mind', you cannot succeed in social media. You have to see the big picture and stop obsessing over "virality" and quick fixes.

The title is misleading. However, this is a great post that goes to show that without a 'branding mind', you cannot succeed in social media. You have to see the big picture and stop obsessing over "virality" and quick fixes.

As a small business owner, newsletters should be an important part of your online strategy. Here are several providers that you may want to check out. They are not just easy to use. They are also affordable!

Cendrine Marrouat - SocialMediaSlant.com's insight:

If you don't send newsletters to prospects, your small business could lose many potential leads. In my latest contribution to the Paper.li blog, I briefly introduce 5 newsletter providers. Some you know, others you have probably never heard of...

If you don't send newsletters to prospects, your small business could lose many potential leads. In my latest contribution to the Paper.li blog, I briefly introduce 5 newsletter providers. Some you know, others you have probably never heard of...

If you don't send newsletters to prospects, your small business could lose many potential leads. In my latest contribution to the Paper.li blog, I briefly introduce 5 newsletter providers. Some you know, others you have probably never heard of...

If you don't send newsletters to prospects, your small business could lose many potential leads. In my latest contribution to the Paper.li blog, I briefly introduce 5 newsletter providers. Some you know, others you have probably never heard of...

Recently, Twitter's oft-neglected Direct Message (DM) tool added a group DM function, a feature that was well-received, but then seems to have gone nowhere. This should not be the case as it's incredibly useful. Group DMs on Twitter have the power to become real game-changers. This could fundamentally alter how you use Twitter and how much value…

Cendrine Marrouat - SocialMediaSlant.com's insight:

Have you ever thought of the Twitter Group DM feature as something more than just a basic messaging system?

I hadn't until reading this excellent post from Angela Alcom. She suggests some very simple ideas. I really like the ones about topical ninja groups and the inner circle of your most loyal followers.

Now, my brain is cranking up with tons of ideas! What about you?

NB: Twitter Group DMs only work if you use the official Twitter app (mobile / web) or TweetDeck...

The Yelp page is being bombarded by negative reviews written by people who dislike the trophy hunter's latest "victory."

Cendrine Marrouat - SocialMediaSlant.com's insight:

Yelp is completely wrong here. And this is why.

Time after time, social media strategists keep repeating that businesses should NEVER censor comments or reviews, no matter how bad they are.

The reviews in question have everything to do with the core of the customer experience. Customers want a service provider to be a good person with positive values. Paying thousands of customer dollars to hunt animals as a game and boasting about it is not part of that set of values.

"One day in 2013, I received an email from Google informing me that YouTube was preparing to fix its notoriously bad comment section. The proposed savior was Google+, then a little over 2 years old. By harnessing people’s real identities and reputations, the thinking went, the most toxic and spammy of commenters would sink to the bottom, and the cream of the comments would rise to the top."

Cendrine Marrouat - SocialMediaSlant.com's insight:

All I could think of while reading this article was: "Finally an intelligent conversation on Google+!"

To many the Plus is a failed experiment because Google tried to compete with Facebook. But to me, it has never been about that. The platform is not a failure. It's just the perfect example of a business that pays attention to what its community and customers say.

I have always felt that Google listens to users. And as Casey Newton mentions in this post, Google+ is now finally small enough to build on. It’s focused, self-contained, and at least by Google terms, not overly ambitious."

Social media has not just made the world smaller. It has also opened the door to bigger opportunities for B2B marketers. But with it, comes more competition, pressure to deliver, and overall confusion.

According to a recent research by Simply Measured, marketers mostly struggle to fit social media into the business equation.

I live online …Social is 24-7-365 ...If it had been posted, I would have seen it, because I am ALWAYS connected …The phrases above, besides being overused and obnoxious – as they’re bandied about with little to no real understanding about what’s really social, are also sadly misinformed and can be dangerous.The idea that we, despite our implicit humanity, can act like robots and monitor social media accounts without EVER shutting down and disconnecting is ludicrous.That implicit humanity mean

Cendrine Marrouat - SocialMediaSlant.com's insight:

Like @Mallie Hart, I believe that the concept of being online 24-7 is inane. Small business owners certainly don't have the manpower for that.

As I always say, it's not the number of hours you spend on social media that matters. It's how well you use the time you have. If you only have 20 minutes a day, so be it!

Could everyone please shut up about millennials? They're not exotic creatures from the lost continent of Atlantis, for the love of money mobile wallets. They're just young adults. In spite of ongoing

Cendrine Marrouat - SocialMediaSlant.com's insight:

It is rare that I find an article on millennials that I fully agree with. It's not that generation's fault that there are so many studies whose goal is to make the age group the most important in history. It's ours if we continue believing and feeding the hype.

Back in 2008, when I joined Twitter and Facebook, the social networks were quite straightforward to use. The features were limited, which was great for everyone.

Things have changed in seven years. All the major social platforms are now maturing into “fully-grown” companies that keep trying to impress their user bases with shiny new options. Unfortunately, unless you follow the news like me, those options can be easily missed.

Many marketers are building libraries of quality content, but how can those assets be translated into improved key performance indicators? Serving dynamic content recommendations on a website based on visitor analytics is one way to improve the quality of content visitors see.This case study looks at how new parent resource, Bundoo, used data points including user behavior, location and social media trends to dynamically serve its website visitors relevant content. This campaign resulted in incr

For July 2015, our bad website is The Shadowlands: a website devoted to the paranormal and occult.

Cendrine Marrouat - SocialMediaSlant.com's insight:

Yep, you are not dreaming. The website in the case study looks like it hasn't been updated since the 1990s. And at the time, all sites looked more or less like that. Mine even had a moving mouse lifting weights right in the middle of the front page. lol

Curation lets us (re-)organize our resources, and thus get inspired and more informed. For brands, curation means creating additional brand assets that can become useful traffic and community-building sources and brand awareness tools.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.