VISUAL DIRECTOR & PRODUCER

Skills

CONCEPT,DESIGN AND EXECUTION

- With an exceptional mix of creative production and business acumen, i'm bring to multi talent and task to the table

- Pitching idea, creating presentations and interacting with the client

- Ideating brand integration and concepts with the view to create value for the sponsors and investors keeping in mind the core values and integrity of the brand and the channel.

- Managing P & L for all sponsored properties

- Ability to create properties at unbelievable costs without compromising on quality.

- Managing and organising events both editorial and sales

PRODUCTION

- Producing shows which form as brand solution initiatives and effective visual medium to connect with TG

- Created and executed the only LIVE broadcast TIMES NOW studio with a 360 degree axis in India.

- Brought in the LIVE handheld format to newsroom bulletins at Bloomberg TV India

- Setting up studios and creating modular looks for special shows and events within restrictive budget without compromising on quality

Work experience

Jun 2015Present

VISUAL CONTENT CREATOR

GREY SCALE PRODUCTIONS ( www.grey-scale.in )

It is my passion that led to creating & curating many short films, for some of the best known corporates and top brands like – Toshiba, #fame, Condenast Traveller, Vogue, Mc Cain, Hershey’s, Tata Steel, Mahindra First Choice Wheels & many more.

In an endeavor to re-invent visual story-telling skills, I have been associated with channels like Bloomberg Quint ,Living Foodz, NDTV, Bloomberg US, Bloomberg HK & Reuters to produce differentiating content.

As an independent since 2015, i have garnered experience that is unmatched. With the mix of creative and business lead, have independently struck deals, ensure the client(s) vision is met and the quality of content is at every stage is stepped up.

The last year has been an year of accolades. I was the brought on board at Bloomberg Quint as the consulting visual director. Further was assigned the mega project of #doorsofindia an initiative of TATA PRAVESH, lead the brand campaign for Mahindra First Choice wheels(both still and video) and Produced the international brochure of Suzuki Dzire.

Jan 2014Jun 2015

EXECUTIVE PRODUCER

Feb 2008Jan 2014

DEPUTY EXECUTIVE PRODUCER

Part of the core founding team with one of the leading broadcast networks in India as the DEPUTY EXECUTIVE PRODUCER. My role involved me to conceptualise, visualise and lead a 65 member strong team across the country for a growing English Business News Channel.

Jan 2007Feb 2008

Senior Camera Person

Involved since the inception of the channel have closely worked with the creative head in conceptualising and shooting every pilot for the channel.e.g. Spectacular Spas for Men,French Chef and In High Spirits to name a few which also made it to bagging awards for the channel.

Summary

The passion to create visual content takes me far and wide in terms of experience. From producing long format TV series to TVC or to set up STUDIOS for channels. Every aspect of visual curation gives me a new high.

- Execution is one of my key strengths. With extremely low budget and limited turn around time bring about a product that is par excellence .

- Videography back ground gives me the edge to understand all aspects of on ground challenges

Accolades

Accolades:

- The Assignment Season 2 bagged the BEST BUSINESS FEATURE at NT AWARDS 2012

- The Assignment Season 3 bagged the BEST BUSINESS FEATURE at NT AWARDS 2013

- Nominated for ADAPTATION OF AN EXISTING FORMAT at ASIAN TELLY AWARDS 2010 FOR DEBT TO LIFE on BLOOMBERG UTV