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patient testimonials

This may be the ultimate proof that the diabetes device business is becoming consumer-focused: companies are now aggressively “out-marketing” each other with tempting tactics to get patients to switch to their brand.
This past week, the Diabetes Online Community’s been buzzing about Medtronic’s new trade-in offer for its Minimed 530G with Enlite sensor, a pretty brazen move to lure customers away from the competing Dexcom G4 Platinum system.
Medtronic’s new “Better Together” offers Dexcom customers…

Sophie Lee has an obsession with toilets – not because it’s some kind of fetish, but because all of her adult life, she’s never known when she’s going to urgently need one nearby, or suffer the consequences. It’s a pretty icky topic, I know, but Sophie’s new narrative describing her 20-year struggle with Irritable Bowel Syndrome (IBS) is one of the best-written “empowered patient” testimonials I’ve read.
Sophie grew up in the UK and went…