Apple Q1 2012 Results: Record Sales, Revenue, & Profit

Apple has reported an absolute blowout first quarter for fiscal 2012, far exceeding any analysts expectations across the entire product lineup. Record iPhone sales, huge iPad and iPod sales, big Mac sales, giant revenues and profits, Apple is on fire. Take a look at some of these numbers:

Q1 2012 Financials:

$46.33 billion in revenue

$13.06 billion net profit

International sales accounted for 58% of quarters revenue

Gross margins of 44.7%

Apple is currently holding over $97,600,000,000 (yes, billion) in cash

Q1 2012 Hardware Numbers:

37.04 million iPhones sold

15.43 million iPads sold

15.4 million iPods sold

5.2 million Macs sold

Q1 2012 Other Numbers:

85 million iCloud users

140 million App Store downloads on Christmas Day alone

110 million visitors to Apple Stores

On the quarter, CEO Tim Cook says:

“We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs. Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.”

11 Comments

This has gone beyond a joke. With profit margins like that, they’re clearly ripping off consumers. It’s time for consumers to reject Apple’s outrageous pricing structure, and seek value for money. My iPhone 4S still has appalling battery life, and Apple isn’t doing squat about it.

If you don’t mind giving huge chunks of your hard-earned cash to help the rich get even richer, then there’s a word to describe you: “sucker”. Apple products are great, no doubt. But are they worth a ~30% profit margin, when the company has $90bn in cash? Apple is greedy. Does Apple want to be known for greed or innovativeness?

If we all had that kind of attitude we wouldn’t buy anything. If I wanted to stop giving my hard earned cash to “help people get rich” then I would have to live in my empty apartment, using second hand books as my only form of entertainment. I wouldn’t even be able to buy a Coke, as we shouldn’t help get the Coke CEO “richer.” I’m not saying that these corporations aren’t taking advantage of this, but as makemineamac said, we have the “right” to choose what to buy.

We’ll obviously keep buying things, but maybe a little more responsibility on our buying behaviour would go a long way to rebuilding the economy (i.e. getting out of debt and spending real money instead of someone bankers play money).

I don’t really mind Apple being as “successful” as they are. The only reason why Exon is a huge business is because we “have” to buy their stupid gas and oil just to go to work/school/etc. If we have the opportunity to NOT buy gasoline, most of us would gladly not buy it. While Apple on the other hand, consumers are happy to spend their money on their stuff.

“In after hours trading, Apple is now the most valuable company in the world.”

On one hand, it must be great to enjoy such riches. On the other, it must be absolutely daunting knowing that your shareholders are relying on you to maintain that stock value forever. Lol… No pressure, Tim.