Yezdi

Forever Bike, Forever Value was not just a catchy strapline – it was representative of a narrative that captured the minds and hearts of millions of motorcycling enthusiasts. In 1969, it proclaimed the launch of the Yezdi motorcycle. The motorcycle’s unique design, inherent ruggedness, and raw power made the Yezdi a symbol of reliability and resilience. The Yezdis’ sporty nature and handling created a cult following, and the proof remains in the vast numbers of riders who continue to ride this bike. However, in the 90s they shut shop and broke the hearts of their followers.

Cool sketches injected nostalgia and a fresh retro feel into the website, while bringing the motorcycles to life in a unique manner. Each sketch had to look classy and edgy.

We were asked to build a simple website for the brand to showcase their products. However, that is not the Made by Fire way. Why create a digital property that will just exist and die one day? So, we traveled across the length and breadth of India and met individuals who had dedicated their lives to these unique machines. We created the Yezdis of India Project website to bring 10,000 stories of magic with Yezdi motorcycles to life.

It was such a fantastic experience to meet individuals with so much passion and love for the brand. It was also such a big honour to record their stories and bring them to life on the website for the whole world to see. This project was such a tremendous responsibility and we were so fortunate to be involved. The feedback from the community has been brilliant, and we have hundreds of stories coming in for us to showcase.