Choom™ (CHOOF) Announces Addition to the Executive Team

Choom™ Announces Addition to the Executive Team

Choom™ (CSE: CHOO)( OTCQB: CHOOF) (the “Company” or “Choom”), a fully-integrated cannabis company, is pleased to announce the appointment of Kyp Rowe to the Management team in the role of Director of Operations. Mr. Rowe will be a key member of the Choom team, leading our premium craft cannabis cultivation strategy to support our retail roll-out for the recreational market in Canada.

“Bringing Kyp onboard significantly strengthens our team as we continue to develop prepare for when the Canadian recreational cannabis market commences on October 17, 2018, states Chris Bogart, President and CEO of Choom. “Kyp brings over 20 years of domestic and international premium cultivation and genetic development expertise to Choom, having operated award-winning production facilities overseas and throughout North America. The appointment of Kyp is lends further strength to Choom building one of the leading recreational cannabis brands, based on premium, hand-crafted products that we believe will resonate strongly with the market.”

Kyp Rowe

With over 20 years of international cannabis and mixed agriculture experience, Mr. Rowe brings a unique set of skills from seed to sale. He was most recently with Sante Veritas Therapeutics, an ACMPR applicant in British Columbia, where he helped bring them to the final stages of licensing. A graduate of UBC, he also spent 8 years as Vineyard Manager and Cellar Master at a winery in the Okanagan, where he oversaw the implementation of a fully certified organic vineyard, producing wines which won multiple national and international wine competitions. He has managed a European breeding facility that produced cannabis seeds for worldwide distribution, as well as overseeing a large-scale award-winning cannabis production farm.

With his deep experience in the cannabis space, Mr. Rowe will be instrumental in helping Choom navigate the pending landscape of legalized recreational use for adult consumers.

SAY HELLO TO CHOOMTM

The Choom brand is inspired by Hawaii’s “Choom Gang”- a group of buddies in Honolulu during the 1970’s who loved to smoke weed—or as the locals called it, choom. Evoking the spirit of the original Choom Gang, our brand is synonymous with cultivating good times with good friends. We are focused on delivering an elevated customer experience through our curated retail environments, high-grade handcrafted cannabis supply, and a diversity of brands for the Canadian recreational consumer.

“Chris Bogart”

President & CEO

Contact: Choom Holdings Inc.

Chris Bogart

President & CEO

T: 604.683.2509

F: 604.683.2506

E: chris@choom.ca

Alex Porporo

Investor Relations

T: 604.683.2509 Ext. 231

F: 604.683.2506

E: alex@choom.ca

Cautionary Statement:

NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS REGULATIONS SERVICES PROVIDER HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

Forward-looking information
This news release contains forward-looking information relating to the Company’s proposed activities and other statements that are not historical facts. Forward-looking information relates to management’s future outlook and anticipated events or results, and include statements or information regarding the future plans or prospects of the Company. Although management of the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. These factors include risks and uncertainties associated with the results of diligence investigations, developments in the cannabis sector, delays resulting from or inability to obtain required regulatory approvals and ability to access sufficient capital from internal and external sources, reliance on key personnel, regulatory risks and delays and other risks and uncertainties discussed in the management discussion and analysis section of the Company’s interim and most recent annual financial statement or other reports and filings, including the Company’s Listing Statement, made with the applicable Canadian securities regulators. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward looking information.

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