Well, besides its modern appearance and minimalistic aesthetics, is the feature that it can collapse to a flat surface. This means instead of having to be shipped in a big box, it can be shipped in an envelope. Not to mention being able to make the entire design in a single plane greatly decreases production cost (just one piece sheet of metal with laser cutting).

It great to see when good designs can overcome very difficult challenges, like shipping flat. Found via SwissMiss.