How Boultbee started their logo design journey

Company name

Overview

We are a new startup healthcare company that provides an exclusive service to high net worth individuals, corporate executives and their families to facilitate their healthcare needs worldwide.

Tell us a bit about who you are and the people you reach

Our target audience is high net worth individuals in any country. They may be members of Royal families, Lords & Ladies of the Realm, CEO's, Entrepeuners. They are demanding and pay for excellence

Requirements

We are a new startup healthcare company that provides an exclusive service to high net worth individuals, corporate executives and their families.

For an annual fee we facilitate their healthcare needs 24/7 wherever they are in the world. This includes healthcare planning, routine healthcare checks, elective specialist appointments, emergency admission and treatment in hospital.
We are looking for a name and a logo that reflect the following:
• Trustworthiness
• Exclusivity
• Discreet
• Sophisticated
• Not complicated
• Clean
• Graceful
It will be important NOT to feel like an escort agency and we are not permited to use any words that might give the impression that we are medical doctors.