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Zucchi Extra Virgin Olive Oil

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Challenge

For their US launch, Zucchi Extra Virgin Olive Oil (operating in a very competitive category) secured regional distribution but needed to demonstrate sell-through support in order to stay on supermarket shelves

Results

Established influencer collaborations across several key channels that resulted in a reach of 531,112 on Instagram, 217,570 on Twitter, 198,582 on Facebook and 229,030 on Pinterest. Zucchi also reached a total of 586,446 unique monthly visitors and with 969,827 monthly page views through blogs.

Strategically developed, executed and monitored a social media strategy that delivered 11,388 followers on Facebook, 2,111 followers on Twitter and 3,326 followers on Instagram over the course of less than 6 months.