Wanna Be a Hero?

Finding research participants for medical studies is tough! The "Wanna Be a Hero?" campaign is original Imagine Health content that addresses this problem and helps recruit quality patients for research studies by creating a centralized marketing source. The strategy is to use a viral video campaign that is a whimsical play on the "heroic" nature of being a research participant. They can be customized to target populations as needed. Watch the prototype created with adolescent participants in mind below.