Cosmopolitanism

Imagine your audience: new research on thinking about user identity

Knowing your audience is vital for newsrooms whatever their business model. With limited resources and massive competition, it can be useful to know how to shape your journalism to engage with the consumers. But as this recent research shows, many journalists do not view all ‘users’ as the same. Max Hänska from De Montfort University explains.

I have written a report for the International Broadcasting Trust on how the new media environment is impacting on the way we communicate for change. It is particularly aimed at international NGOs. You can access that here. You can find details of the launch event on November 7th here.

‘Cosmopolitanism, New Media and Protests‘ is the theme of our 5th annual PhD Symposium at the LSE Media and Communications Department. PhD students from around the world will be presenting a series of papers at a special symposium this Friday. LSE PhD candidate Marina Gerner reports.

I think the Kony12 campaign is wrong. It is wrong in content, tactics, strategy, ethics and politics. The Invisible Children organisation may well be doing some good work in East Africa, but this media effort is wrong. And it’s not just the wrong means to a good end, it’s a negative in itself. They should stop it or change it. […]