Du scoops Cisco award

Cisco Systems has awarded du its 2005 Innovation Award at its partner summit held in San Diego. Tecom Telecom, which was bought by du early this year and which will operate integrated telecommunication operations under the du brand, was one of the eight global companies selected from a list of more than 2,800 Cisco Certified Channel Partners worldwide for their outstanding performance in 2005.

Cisco Systems has awarded du its 2005 Innovation Award at its partner summit held in San Diego. Tecom Telecom, which was bought by du early this year and which will operate integrated telecommunication operations under the du brand, was one of the eight global companies selected from a list of more than 2,800 Cisco Certified Channel Partners worldwide for their outstanding performance in 2005. During his visit to the Middle East, John Chambers, President and CEO of Cisco Systems handed the award to Ahmed Bin Byat, Chairman of du. “This honor emphasises the important role du’s relationship with Cisco plays in delivering the next-generation products and services our customers require,” says Bin Byat. “Moving forward, we will continue to build upon our partnership with Cisco by strengthening our go-to-market engagement in the field and developing new and innovative programs around our Cisco-based services.” The innovation award was based on several factors such as creating scalable best practices and the delivery of new creative services to the market that differentiate both Cisco and the partner. “The other factor was based on building a partnership with Cisco that is in tandem with Cisco’s overall channel strategy,” says Samer Alkharrat, general manager, Cisco Systems, Gulf Region. The Cisco Global Awards are conferred to partners who meet a specific set of requirements, which are designed to identify the best channel partner in each category.