Archive for the 'Sponsoren' Category

Over the course of the years, eBesucher has grown considerably, as we are consistenly releasing smaller and bigger features for advertisers and users. Because of this, we have also received mixed feedback, in particular from new members who are less familiar with the platform. Those users have expressed their concern regarding the clarity and user-friendliness of eBesucher.

We have therefore started to detach the advertising section from the members area. This means that in the long run, all the relevant features regarding the management of the advertising campaigns will be shifted to the new portal for advertisers. The eBesucher members area is thus becoming slimmer and our platform will be more user-friendly.

As one of the first changes, we have shifted the feature that allows you to convert BTP into MTP (and vice versa) to the portal for advertisers. The feature is listed under orders > convert points.

We have developed a new feature for the surfbar which allows to display websites that contain a framebreaker in all webbrowsers.

Info

Since websites that contain a framebreaker are disrupting the frameset of the surfbar, they could – up to now – only be displayed to users that are running the eBesucher add-on for the Firefox webbrowser. Since this imposes a restriction for advertisers as well as users, our developers have spent some thoughts on this and have elaborated a simple as well as practical solution.

Surfbar Upgrade

Provided that the surfbar is accessed through the dashboard (Surf now), the user can now visit websites that are loading a framebreaker, irrespective of the used browser. Whenever the system determines a website that loads a framebreaker, the dashboard discontinues the surfing session by hiding the control device of the surfbar.

Next, the website that loads a framebreaker will be displayed as a fullscreen advertising in the browser window of the surfbar. The dashboard acts as a control device and indicates the amount of time that the website will be shown. After the time has elapsed, the dashboard automatically reopens the surfbar and the surfing session continues.

Besides the dashboard, the new feature can also be accessed through one of the interest areas (Discover), as well as through the surflink options of a shared surflink (Surf now).

New cost structure

As for now, sites that load a framebreaker could only be displayed to users who were running the Firefox Add-on. However, since not all of our users are using the add-on, we were unable to match the high demand from the part of our advertisers. This has forced us to double the costs for advertising those sites.

The upgrade of the surfbar allows us to display websites that load a framebreaker in every browser. This enables us to revoke the regulation of the double costs. Furthermore, since websites that load a framebreaker can only be displayed outside of a frameset, it is required to advertise them as an Entire page. The advertising costs thus do not change. However, advertising a website as an entire page increases the visibility of the advertising campaign.

Advantages

For users as well as advertisers, the upgrade of the surfbar has many advantages.

For Users

Enhanced Usability: the upgrade presents itself as a practical alternative to the Firefox Add-on.

Irrespective of the used browser, all websites can be displayed.

Users that are surfing without the eBesucher add-on will be able to see more websites, this has a positive effect on the earnings.

Upon the request of our users, we have released two features which have previously been reserved for our premium members. As of now, all of you can determine the format of display and activate the advanced visibility test for each advertising campaign.

Format Of Display

Determining the format of display allows you to promote a website as a standalone campaign in the surfbar! In order to apply this feature, please use the field Format of display and choose the option Entire page when adding your website. By activating this feature, your website will receive the whole advertising space and no second website of another advertiser will be displayed next to it. This has two major advantages:

Your advertising campaign will not be displayed next to a competing website, which increases the attention of the visitor.

Your advertising campaign covers twice as much space, which enhances the visibility of the content.

Please note: because the impression covers twice as much advertising space, the costs are twice as high.

Advanced Visibility Test

The advanced visibility test is yet another measure that aims to ensure a consistent stream of high quality advertising. If this feature is activated, our system will use the HTML5 Visibility API in order to assess whether the website is displayed within the visible area of the screen. The impression will only be counted unless the visibility test delivers a positive result.

It goes without saying that both features can be activated or deactivated after the advertising campaign has been created.

For over a year, we have been working on realigning eBesucher and we are proud to announce that we have finally released a major update before the turn of the year. We hereby intend to lay the foundation for an extensive transformation, which aims at rendering the surfbar more attractive.

It is our ambition to listen to the wishes and needs of our loyal users and we seek to fulfill their needs wherever possible. Thus, our users will from now on have a major influence on the content of their personal surfbar. We will now offer them interesting and entertaining content, which is in accordance with and tailored to their personal interests.

Advantages for our users

You can access or visualize the different areas of interest through our main page and follow them if interested.

Depending on what areas of interest you have selected, we will display you ad-free content, which primarily has an informative and entertaining character. This allows us to bring some variety to the surfbar. At the same time, the ability to mention your personal interests will have a positive influence on your earnings.

Whether you would like to watch ad-free content or earn a bonus by visiting sites of our advertisers, can be defined in the members area, see Traffic Exchange > Settings.

Furthermore, you can now rate websites that are displayed in the surfbar. Let us know, which webpages are appealing to you, so that we can take your interests into consideration.

Advantages for advertisers

By improving the usability, we expect to increase the activity of our surfbar users. The surfbar will become more interesting, which will have a positive influence on the impact of the advertising campaigns. The innovations also form the basis for upcoming features, which will allow us to target the websites to your advertising needs.

We thank you all for your confidence and are looking forward to your feedback.

Payment reference

When requesting a payout. you can now allocate a payment reference. You can enter up to 60 characters, which will be transmitted in addition to the payment number. Entering a payment reference is optional, the field can remain empty. Some of our members have requested this feature in order to assign the payouts more easily during the accounting process.

Dashboard

The Dashboard under Start & Infos has been renewed and updated to a contemporary design with a clear structure. We especially hope that this will allow our new members to orient themselves more easily. At the same time, all of the previously available functions will remain active.

Adding an advertising campaign

When adding a website to the surfbar, our Premium Plus members now have additional options at hand.

The feature Multiple subpages of one domain allows to add a Top-Level-Domain, together with up to 50 additional subpages.

The feature Multiple subpages per feed allows to add a feed. The feed can contain up to 50 different subpages. The feed URLs can be refreshed automatically by pressing a button in the members area.

In both cases, the subpages will be displayed randomly. Upon each access of the advertising campaign, one of the listed URLs will be accessed. Thus, the consumption rate refers to the advertising campaign, for example: If an advertising campaign contains 10 URLs and each one of these URLs should receive about 10 visitors / hour, the consumption rate of the advertising campaign should be set to 200 impressions / hour.

For quite a while, eBesucher is experiencing a structural imbalance: countries like Germany are known to have a high number of advertisers who compete for impressions, whereas surfbar-users from non German-speaking countries or countries outside of Europe are competing for advertisers. For the later, the amount of websites that can be displayed in the surfbar is often insufficient. The following update aims to counteract this effect seeks to provide a balanced and especially fair distribution of the available resources.

eBesucher Bidding

Our solution to the above mentioned problem is the eBesucher Bidding and thus, the dynamic advertising costs. In the future, the costs for impressions will no longer be calculated statically (1 BTP / 15s, 2 BTP / 30s, etc.), but rather dynamic. This innovation has advantages for both the advertisers as well as the surfbar-users, which we will explain in the following post.

The eBesucher Bidding provides the option to specify the maximum amount that an advertiser is willing to pay for an impression in the surfbar. This amount can be considered as a bid which directly competes with the bids of the other advertisers. The highest bid outweighs all the other bids and leads to situation that the website with the highest priority will be immediately displayed in the surfbar. So the following applies: The higher the bid, the more users will be able to see your own website. Thus, the price as well the earnings that result from an impression of a website is dynamic.

Advantages for the surfbar-users

The dynamic advertising costs will strengthen the demand in countries, which have so far demonstrated an insufficient sponsor density. This will have a positive effect on the earnings of the surfbar-users.

Whenever advertisers are trying to outbid each other, the compensation will increase in those countries where the demand is already high. The increase in the costs for an impression will be passed on – to the usual conditions – to the surfbar users.

Advantages for the advertisers

The dynamic advertising costs allow advertisers to place their ads in countries that have a low sponsor density at a very reasonable price. We will lower the advertising costs in those countries to less than 1 BTP / visitor. Advertising with eBesucher will thus become more affordable!

Furthermore, the advertisers can directly influence the priority of their advertising campaigns. The higher the bid, the more visitors will be able to see the website.

Implementation

All of the added websites in the exchange will receive the standard offer of 1,0 BTP / 15s, this corresponds to the current pricing model, so nothing will change. The settings for the eBesucher Bidding are located in the members area under Traffic exchange > Manage pages > Edit > Costs and Consumption.

The eBesucher Bidding will start on Monday the 20th of April at 12pm Central European Summer Time (UTC+02:00). We are happy to say that the dynamic bidding system allows us to respond to the needs of our users and advertisers!

we have recently added an additional option to the Geo-Targeting feature, which we would like to explain to you in the following.

Whois database

In order to determine the location of each surfbar-user, our system relies on a Whois database of an external service provider. Our experiences with this database are thoroughly positive: the database is updated on a weekly basis, which guarantees that IP address is localized correctly in more than 99% of the cases. A comparison with ripe.net – an organisation responsible for the allocation of IP address ranges – can confirm these data. If you wish to access the database, you need to select the Whois settings in the members area.

Additional option

Despite the high accuracy of our Whois database, it can happen that an external webcounter assigns specific IP addresses to a false country of origin. Such discrepancies can be explained by the fact that not every webcounter relies on the same data sources.

At the request of some advertisers, we have developed the Whois + Adjustments method, which filters the concerned IP addresses and ensures that they are no longer associated to a particular country. Anyone who wants to ensure that only those visitors get to see his page, whose country of origin can be determined by an external webcounter, should activate the additional option Whois + Adjustments.

The settings can be adjusted in the members area by clicking on Traffic exchange and Settings.

After a longer reflection period, we have decided to discontinue the point transfer feature. In the near future, it will thus no longer be possible to transfer points from one user to another – either in the members area, nor through the interface. The traffic exchange points (BTP) and the mail exchange points (MTP) can then solely be transferred between eBesucher and a user. Those of you who decide to advertise through eBesucher will still be able to purchase points through the ‘Buy advertising’ -section. Any member that chooses to exchange his points into money will still be able to do so through the members area (click on ‘Points’ and ‘Payout’ in the members area). Furthermore, it speaks for itself that eBesucher can still be used to generate points and to turn them into advertising.

We are aware that deactivating the transfer feature means a constraint and that members and site-owners alike will be affected of this. Nevertheless, this step is well thought through and we hereby plan to focus on our core business. We see the future of eBesucher in the online marketing business and the eBesucher points-system should exclusively serve the purpose of the traffic and mail -exchange.

The deactivation of the transfer feature will take place in two phases:

Transition period 1: It will still be possible to transfer points through the members area and the external interface until the 30/11/2014. On December the 1st, the transfer feature will be deactivated.

Transition period 2: Between the 01/12/2014 and the 15/12/2014, a point-transfer can only be done manually. On the 16/12/2014, the manual transfer function will be deactivated.

We kindly ask you to make necessary arrangements: if you wish to transfer points to other members, please do so before the transition period has expired. The transfer feature will be disabled on the 16th of December 2014.

We have yet implemented a new feature for every premium advertiser and sponsor. eBesucher now allows you to filter those IP addresses which fall below a manually defined connection speed. Whenever the connection speed of a surfbar user is too low, the website that is promoted through the traffic exchange may not be able to be displayed completely, this can have an effect on the website statistics, as well as on the statistics of the advertisement partner.

If you choose to define a minimum connection speed, please enter the members area and click on ‘Traffic exchange’ and ‘Manage pages’. Next, choose the respective website and click on ‘Edit’. The ‘Connection speed’ -section lets you define the minimum connection speed of the user that accesses your website. If the connection speed does not meet the demands, the user will not be able to visit your website.

Note to all users of the traffic exchange: Please make sure that you leave enough bandwidth for the traffic exchange. If your connection speed meets the demands of most advertisers, you will benefit of a larger pool of websites that can be displayed and you are less likely to run out of ‘active websites’ when using the surfbar. Do also keep in mind that even if your bandwidth is quite large, the effective connection speed can be very low in case your internet connection is used for a variety of activities.

We are always striving to make eBesucher better and more user-friendly. Regarding some recently added features, we had to update our data protection. It is important for us to always keep our policies up to date and to offer our members a complete transparency with regard to the processing of personal data. Thus, we announce that from now on a new privacy statement will go into effect. Please read the following infos carefully and go through the privacy statement. Do also note that any further use of this website will mean that you agree to those changes.

1. Collection, processing and use of your data
– Use of your personal data
– Dissemination of the mobile phone number for the purpose of sending SMS

2. Automatically collected data, cookies
– Storage of the IP address
– Use of commercially available techniques such as cookies and web beacons

3. Statistical analysis of the Hits
– Further information on the open source software Piwik
– Optional deactivation of Piwik cookies

4. Links to third party websites (social plugins)
– eBesucher assumes no responsibility for the content or the privacy statement from a third party
– Use of the “like-me” and “share” -button from facebook.com

5. Right to information
– Right to correction, blocking or deletion of your own data

6. Data Security
– Encryption using SSL

This privacy statement applies to any interactions between a member and eBesucher. For questions and feedback, feel free to contact our customer support over the phone or by e-mail.