Abstract:

A gaming system is configured to use player telephone numbers to call
players regarding bonuses or other awards. A player may provide their
telephone number when signing up for a casino player rewards club or may
input their number when playing a wagering game at a gaming machine.
Players are randomly selected, such as by generating phone numbers or
assigned numbers associated with phone numbers. The selected player(s)
are called or contacted and monetary awards or bonuses may be rewarded.
Such awards may involve additional game play or be awarded without
additional action.

Claims:

1. A method of awarding a bonus to a wagering game player comprising the
steps of:generating a database of game player telephone numbers;selecting
at least one player from said database;attempting to form a
telecommunication link to said at least one player using said player's
telephone numbers stored in said database; andif said telecommunication
link is formed, awarding said player an award.

2. The method in accordance with claim 1 wherein said step of generating a
database comprises accepting player telephone numbers from players of
gaming machines.

3. The method in accordance with claim 1 wherein said step of selecting at
least one player comprises randomly generating a number and matching said
number to telephone numbers in said database.

4. The method in accordance with claim 3 wherein said step of generating a
number comprises selecting a plurality of numbered bingo balls.

5. The method in accordance with claim 1 wherein said step of awarding an
award comprises awarding an award of monetary value.

6. The method in accordance with claim 1 further comprising the step of
determining if criteria for awarding a bonus has been met and, if so,
selecting said at leas tone player.

7. The method in accordance with claim 1 wherein said step of generating a
database comprises creating a database of numbers and activating one or
more of said numbers relative to a player.

8. The method in accordance with claim 1 wherein said step of awarding an
award is performed without a requirement that the player play a bonus
game.

9. A method of awarding a bonus to a player comprising the steps
of:presenting a wagering game to a player;requesting input from said
player of said player's telephone number;accepting said player's
telephone number;storing said player's telephone number;randomly
selecting at least one player for bonus eligibility;attempting to form a
telecommunication link with each selected player using said player's
stored telephone number; andawarding a bonus award to said player in the
event said telecommunication link is completed.

10. The method in accordance with claim 9 wherein said step of randomly
selecting comprises selecting a number associated with a database and
matching said player's telephone number to said selected number.

12. The method in accordance with claim 9 comprising storing said player's
telephone number in a bonus award database and randomly selecting at
least one player telephone number from said database.

13. A bonus system for game player comprising:at least one bonus event
server having at least one memory device and at least one communication
interface;said memory device storing at least one database of player
telephone numbers;said bonus event server configured to select at least
one player from said database and establish a communication link to said
at least one player; andsaid bonus event server configured to offer award
said at least one player an award.

14. The patron loyalty system in accordance with claim 13 further
comprising at least one gaming device configured to present at least one
wagering game and, at one or more times, accept input from a player of
said player's telephone number and transmit said player's telephone
number to said bonus event server.

15. The patron loyalty system in accordance with claim 13 wherein said at
least one memory device is associated with a player tracking system of a
casino.

16. The patron loyalty system in accordance with claim 13 wherein said
communication interface is configured to establish communications to a
telephone of said at least one player.

Description:

RELATED APPLICATION DATA

[0001]This application is a continuation-in-part of U.S. application Ser.
No. 12/077,824, filed Mar. 20, 2008, which is a continuation-in-part of
U.S. application Ser. No. 10/899,669, filed Jul. 26, 2004, now U.S. Pat.
No. 7,347,775.

FIELD OF THE INVENTION

[0002]The present invention relates to player loyalty systems and offers
of awards or bonuses to casino patrons or game players.

BACKGROUND OF THE INVENTION

[0003]Gaming continues to grow in popularity and is spreading
geographically and demographically. As gaming grows, so does the player's
desire for new and exciting games.

[0004]A variety of games have been developed recently which include new
features designed to add excitement to the game play. These games and
gaming machines suffer from a number of drawbacks.

[0005]First, a number of games presently offer "bonus" events. These
events, however, are generally very static events which are not very
exciting. For example, in the play of some slot-type games, if the player
receives a certain combination of symbols, a circular wheel printed with
bonus values may spin and stop, yielding the player with a bonus pay.
These types of bonus events have become common-place, and do not include
any player participation.

[0006]Second, most machine-presented casino games suffer from the problem
that they are single player games. Thus, some players like to play games
such as poker and bingo where multiple players are involved. Otherwise,
when playing a gaming machine, the game play experience is very isolated.

[0007]Aside from attempting to create more exciting games, casinos
continually seek ways to attract players so that they play more
frequently and for longer periods of time. For example, casinos are now
associating movie theatres, shopping and other venues in order to attract
players to the casino more often. However, these venues do not ensure
that the player engages in casino play.

[0008]The present invention is a gaming machine, system and method of game
play which has numerous advantages over the prior art games and gaming
devices.

SUMMARY OF THE INVENTION

[0009]The invention comprises a method and system for providing bonuses or
similar awards. The invention has particular utility the offering of a
bonus to patrons of a casino patron or player loyalty system or to gaming
machine players.

[0010]In one embodiment, a method of providing a bonus opportunity to
casino patrons comprises generating a database of casino patron
information, the database including information identifying one or more
patrons and contact information for the patrons. At least one patron is
selected from the database. A communication link is established with the
patron and the patron is offered the opportunity to participate in a
bonus event. The bonus event may comprise a game which requires no wager
on behalf of the player and which provides the patron the opportunity for
one or more outcomes having awards associated therewith.

[0011]As one example of the method, a casino may allow patrons to join a
player club. The casino may track each patron's play of games, such as at
electronic gaming machines, at the casino. The casino may select one or
more patrons from the database and telephone them with a bonus event
opportunity.

[0012]In another embodiment of the invention, a database of players may be
generated apart from, or in addition to, a player loyalty database. For
example, a player of a gaming machine might be prompted to enter their
phone number at the gaming machine. The gaming machine may then transmit
the player's phone number to a server for storage in a database.

[0013]Patrons or players may be selected in various fashions. For example,
a random number generator or bingo balls may be selected to generate a
random number which is compared to phone numbers in the database. In
another embodiment, patrons or players might be assigned numbers from a
set or group of numbers. Patron or player phone numbers may be associated
with those numbers. If one of the assigned numbers is selected, the
associated phone number may be used to contact the patron or player.

[0014]In one embodiment, a patron or player is permitted to participate in
a bonus event, such as via the communication link (such as over the
phone), or the patron or player may be permitted to participate in a
bonus event at a gaming machine at the casino. In either instance, the
patron may be offered the opportunity to play one or more games or engage
in other activities for money, points, prizes or the like, all preferably
without the requirement of a wager or bet. If the patron elects to
participate in the bonus event at the casino, the patron may be required
to identify themselves, such as using a player tracking card. In
addition, the patron may be required to participate in the event in a
certain period of time.

[0015]In an alternative configuration, the patron or player may be
directly awarded the bonus and may not be required to engage in game play
or another activity. For example, if a patron or player is contacted, the
patron or player may be awarded monies, such as $1000.00 award.

[0016]Another embodiment of the invention is a system configured to offer
the opportunity for a bonus award. In one embodiment, the system
comprises at least one bonus event or award server, a memory device and a
communication interface. The memory device stores at least one database
of casino patron or player information, such as patron or player phone
numbers. The bonus event server is configured to select at least one
patron or player from the database (such as by randomly selecting phone
numbers) and establish a communication link with the patron via the
communication interface. The bonus event server is then configured to
offer the patron the opportunity to participate in a bonus event or be
awarded an award such as a bonus.

[0017]In one embodiment, the system further comprises at least one gaming
machine configured to present one or more bonus games. The gaming machine
may be configured to communicate with the bonus event server so as to
present a bonus event only after a player has identified themselves at
the gaming machine and entitlement to the bonus event has been confirmed.
Such gaming machines may also be configured to present wagering games
and, at one or more times, accept player phone numbers for use in
awarding bonus awards.

[0018]Further objects, features, and advantages of the present invention
over the prior art will become apparent from the detailed description of
the drawings which follows, when considered with the attached figures.

DESCRIPTION OF THE DRAWINGS

[0019]FIG. 1 is a perspective view of a gaming machine in accordance with
one embodiment of the invention;

[0020]FIG. 2 is a diagram illustrating one embodiment of a gaming system
in accordance with an embodiment of the invention;

[0021]FIG. 3 is a flow-chart illustrating one embodiment of a method of
playing a game in accordance with an embodiment of the invention;

[0022]FIG. 4 is a flow-chart illustrating one embodiment of a bonus spin
event of the method illustrated in FIG. 3;

[0023]FIG. 5 is a flow-chart illustrating one embodiment of a third-party
participant bonus event of the method illustrated in FIG. 4;

[0024]FIG. 6 is a flow-chart illustrating one embodiment of a secondary
bonus event of the method illustrated in FIG. 4; and

[0025]FIG. 7 is a flow-chart illustrating a method of offering a bonus
event to a patron in accordance with an embodiment of the invention.

DETAILED DESCRIPTION OF THE INVENTION

[0026]The invention includes gaming devices, systems including one or more
gaming devices, and methods of playing a game. In the following
description, numerous specific details are set forth in order to provide
a more thorough description of the present invention. It will be
apparent, however, to one skilled in the art, that the present invention
may be practiced without these specific details. In other instances,
well-known features have not been described in detail so as not to
obscure the invention.

[0027]In general, the invention comprises gaming machines configured to
present a game, one or more games or events, and one or more systems
including gaming machines and data. Preferably, gaming machines include a
telecommunication device, allowing calls to be placed to the player of a
game and/or to a third-party participant located remote from the gaming
machine.

[0028]One embodiment of the invention is a method of presenting and/or
playing a game. Preferably, the game is presented on or by a gaming
machine. One embodiment of the invention is a gaming machine which is
particularly configured to present the game(s) of the invention.

[0029]Referring to FIG. 1, a gaming device or machine 20 includes a
housing 22 containing or supporting various components. The gaming
machine or device 20 is, either alone or in combination with other
devices, preferably configured to present a game, such as a game of the
invention. It will be appreciated that the housing 22 may have a variety
of shapes and configurations. For example, the gaming machine 20 may be
configured as an "upright", "bar-top" or "slant" style gaming machine,
which configurations are well known in the industry.

[0030]As illustrated, the gaming machine 20 includes means for displaying
symbols or indicia utilized in the play or presentation of a game. In a
preferred embodiment, the gaming machine 20 includes three mechanical
reels 24a,b,c. In a preferred embodiment, the reels 24a,b,c are utilized
to present or play a base or main game or event, and as such are referred
to generally herein as "main game" reels.

[0031]Such reels 24a,b,c are well known, and comprise a body having one or
more indicia or symbols printed thereon. The reels 24a,b,c may have a
number of positions or locations which bear or do not bear (i.e. comprise
a "blank" position) indicia. The indicia or symbols which are borne by
the reels 24a,b,c may vary. Preferred examples of symbols for use in
playing games of the invention are described in detail below.

[0032]The various combinations of indicia displayed by the reels 24a,b,c
preferably have significance to or relate to the outcome of a game
presented at the machine 20. For example, certain combinations of indicia
may comprise a non-winning combination. Preferably, one or more
combinations of the indicia when displayed as a result of a spin of the
reels 24a,b,c are designated as a winning combination of indicia. The
number of winning combinations may vary dependent upon the desired payout
or winning percentage to the players as compared to that which is
retained by the game operator. In one or more embodiments, at least one
of the same indicia is contained on each of the reels 24a,b,c, and at
least one winning combination comprises all of the reels 24a,b,c
displaying that same indicia.

[0033]Means are provided for rotating the reels 24a,b,c. In one or more
embodiments, the means may comprise a mechanical linkage associated with
a spin arm 26, with movement of the spin arm (a "pull") by a user causing
the reels 24a,b,c to spin. In such an arrangement, the reels 24a,b,c are
generally allowed to free-wheel and then stop. In another embodiment,
electronically controlled mechanisms are arranged to rotate and stop each
reel 24a,b,c. Such mechanisms are well known to those of skill in the
art. In this arrangement, actuation of the spin arm 26 or depression of a
spin button 28 causes a controller (not shown) to signal the activation
of the spin mechanism associated with one or more of the reels 24,a,b,c.
Preferably, the controller is arranged to either turn off the signal to
the device(s) effecting the rotation of each or all of the reels 24a,b,c,
or generates a signal for activating a braking device, whereby the reels
24a,b,c are stopped. As is well known, the combinations of reel positions
and their odds of hitting are associated with the controller, and the
controller is arranged to stop the reels 24a,b,c, in a position
displaying a combination of indicia as determined by the controller based
on the combinations and odds. The principal of such an arrangement is
described in U.S. Pat. No. 4,448,419 to Telnaes, which is incorporated
herein by reference.

[0034]The gaming machine 20 preferably includes one or more player inputs
which permit the player to interact with the gaming machine 20. In the
embodiment illustrated, the gaming machine 20 includes a plurality of
push-buttons. As described above, one such button may comprise a "spin"
button 28. As also illustrated, buttons or similar input devices may
include a "bet" button 30, "answer" button 32, and "call" button 34.

[0035]A wide variety of other inputs may be provided, varying both in form
and function. For example, in one embodiment, one input may comprise a
"touch screen" type display. Other inputs, such as rotatable arms,
joysticks, keyboards or keypads, or other inputs may be provided. Each
input preferably provides input, such as by way of an electrical signal,
to the gaming controller or other game content generating device. In that
manner, game play is interactive.

[0036]In one embodiment, the gaming machine 20 is configured to present a
game only upon a player placing a bet, wager, or other payment. Thus, the
gaming machine 20 may include means for accepting value, and preferably,
monetary value. As illustrated, the gaming machine 20 may include a coin
acceptor (not shown). The coin acceptor may be configured to accept coins
of one or more denominations. A coin sorter, coin hopper and other coin
holding and processing devices may be located in the housing 22 of the
gaming machine 20.

[0037]The gaming machine 20 may also or alternatively include a bill
validator (not shown). The bill validator may be configured to accept
paper money of one or more denominations. A bill stacker and other bill
processing and storage devices may be located in the housing 22 of the
gaming machine 20.

[0038]The gaming machine 20 may also or alternatively include a ticket
reader, smart card, credit card or other media acceptor/reader. Such
devices may be utilized to obtain information regarding value, such as
credit card account information or bar-coded ticket value.

[0039]When value is provided to the gaming machine 20, the gaming machine
20 may be configured to display information regarding the provided value,
such as in the form of "credit" information. This information may be
displayed, for example, on a display of the gaming machine or one
associated therewith.

[0040]The player may utilize inputs to place a wager, bet or provide
payment to play a game. For example, a player may depress the "bet"
button 30 to bet or wager one or more credits.

[0041]In one embodiment, the gaming machine 20 is configured to award
winnings for winning outcomes of games played. The winnings may be paid
or provided to the player in a variety of manners. In one embodiment,
awards may be indicated in the form of credits. Thus, when a player wins,
the total number of credits belonging to them is increased, and the
increased amount may be displayed to the player. The player may utilize
the awarded credits to play future games.

[0042]In another embodiment, the player may be awarded money, or may
convert credits to money. As illustrated, the gaming machine 20 may
include a coin tray 36 into which coins may be dispensed. The coins may
represent a specific award. Alternatively, the player may utilize a "cash
out" button or input (not shown) and be paid the value of their credits
in the form of coins.

[0043]Other forms of payment may be provided, such as by issuance of a
ticket which represents value. As illustrated, the gaming machine 20
includes a ticket printer 39 for printing and dispensing a medium bearing
information regarding value.

[0044]Non-monetary prizes may also be awarded. For example, credits may be
redeemed for prizes or a ticket or tickets may be redeemed for specific
prizes or general prizes. In other embodiments, game play may be for
entertainment purposes only and no prize or award may be won or awarded.
In one embodiment, a player may win points which the player can accrue
and use, such as for free game play. In another embodiment, no payment
need be provided. For example, the game may be played for recreational
purposes only. In other embodiments, points may be awarded, the points
having no "value," except to provide the player an indication of the
level of success of play of the game. Such a level of points may be
compared, for example, to the level of points achieved by other players.
In one embodiment, the points may be player tracking or reward points
commonly used by casinos in the award of awards to customers, which
points may often be redeemed by the customer via the casino for goods or
services as part of the casino's player loyalty program.

[0045]It will be appreciated that instead of mechanical reels 24a,b,c,
other means may be utilized to display symbols, indicia or other
information regarding play of the main game. For example, such indicia
could be displayed by a video display. The display may be of a variety of
types now known or later developed, such as DLP, CRT, plasma, LCD or
others. In one embodiment, the display may be a secondary or additional
display to spinning reels, or there may be multiple electronic displays
(such as a main display and a secondary display). The displays may be
associated with the machine in various manners. For example, the display
may be a main display or displays mounted to the housing of the gaming
machine, or the display or displays might be located in a top box or
other "add on" to the gaming machine. In one embodiment, bonus events
detailed herein may be presented via a main and/or secondary or other
display.

[0046]In a preferred embodiment of the invention, the gaming machine 20
includes a second means for displaying symbols or indicia. In one
embodiment, this means comprises a video display 38. As described above,
such a display may be of a variety of types now known or later developed.
In general, the display 38 is configured to present information for
viewing by a player of the gaming machine 20. The second means might also
include additional reels.

[0047]Preferably, means are provided for controlling the operation of the
gaming machine 20, such as the reels 24a,b,c and the display 38. In one
embodiment, that means comprises a gaming controller. The gaming
controller may be configured to track game credits (including value
provided to the gaming machine and bets placed), initiate the rotation
and stopping the reels 24a,b,c, and, as detailed below, initiate bonus
events including generating information for display by the display 38. In
one embodiment, a gaming controller includes a processor and a memory.
The memory stores software which is executed by the processor. In one
embodiment, the gaming controller is located inside of the housing 22 of
the gaming machine 20.

[0048]In another embodiment, the operation of the gaming machine 20 may be
controlled in whole or in part from a remote location, such as a remote
server. For example, game data may be generated remotely and be
transmitted to the gaming machine 20 for display. The game data may then
be downloaded to the gaming machine 20 via a wired or wireless
communication link.

[0049]In one embodiment, the gaming machine 20 includes a
telecommunication device comprising a transceiver and a handset 40.
Preferably, the handset 40 includes a microphone configured to accept
audio input from the player and a speaker for presenting audio output to
a player. The handset 40 may be of a variety of forms. As illustrated, it
comprises a physical element. In other embodiments, it may comprise one
or elements of the gaming machine 20 and be integrated into the machine.
For example, the speaker may comprise a speaker which is used to generate
other audio information at the gaming machine.

[0050]As is known in the art of telephones, in an embodiment where the
handset 40 is a physical device, the handset 40 may be mounted on an
actuatable hook 42. Removal of the handset 40 from the hook 42 may close
a circuit, thus establishing a communication link to the handset 40 (as
in the case of an incoming call) or establish a link with a remote
location (as in the case of an outgoing call). As illustrated, "answer"
and "call" buttons 32,34 may be utilized for similar purposes. The use of
the handset 40 or buttons 32,34 is described in more detail below.

[0051]The telecommunication device may have other forms. For example, the
speaker and receiver of the handset may be built into the machine itself.
The device might also include a wireless handset.

[0052]In one embodiment, the gaming machine 20 also includes an input in
the form of a keypad 44. The keypad 44 is configured to accept input from
a player, such as numbers, letters or a combination thereof. In one
embodiment, the keypad 44 permits the input of the numbers 1, 2, 3, 4, 5,
6, 7, 8, 9, and 0, as well as the symbols # and *, in similar fashion to
the keypad of a touch-type telephone.

[0053]This same keypad 44 may be associated with a card reader 46, such as
a card reader of a player tracking system. As is well known, in such a
system, a player may identify themselves (such as by input of a card
bearing information). Awards may be provided to the player associated
with their play.

[0054]The gaming machine 20 illustrated and described is just one
embodiment of a device which may be used to present a game in accordance
with the invention. Other devices may be utilized. For example, the
gaming machine 20 may also comprise a computing device, such as a laptop
or desktop computer. Game information may be transmitted via a
communication link to a remote player. The communication link may
include, for example, the Internet. The game information may be utilized
by the remote player's computer, such as by displaying game information
on an associated screen. A player may provide input via a keyboard, mouse
or other input device.

[0055]Various aspects of the games of the invention may be presented at
other than a gaming machine. For example, as described below, various
features of the invention may be implemented in conjunction with a table
game.

[0056]Preferably, the gaming machine 20 is configured to establish a
telecommunication link to the player of the game and/or from the player
at the gaming machine to a remote location. In one embodiment, a
telecommunication link may be established directly to the gaming machine
20 from a remote location, such as a telephone exchange, in similar
fashion to a telephone in a home. Referring to FIG. 2, in one embodiment,
a plurality of gaming machines 20 are all associated with one or more
common devices.

[0057]In one embodiment, a telecommunication link exists between the
gaming machine 20 and a central location, such as server 48. The gaming
machines 20 and server 48 may comprise a gaming system 50, such as
operated by a casino.

[0058]The server 50 may have a variety of configurations and may comprise
a single device or a group of devices. In one embodiment, the server 50
comprises a computing device including a processor, a memory for storing
data, and at least one transceiver. The transceiver comprises a
communication interface for accepting information from, or transmitting
information to, the various gaming machines 20.

[0059]In one embodiment, the server 50 acts as a telecommunication
controller, routing calls from remote locations to appropriate machines
20, or routing calls from machines 20 to outbound destinations. For
example, in one embodiment, a phone number (or other unique identifier)
is assigned to each gaming machine 20. Callers may attempt to call a
player of a gaming machine 20 using the telephone number assigned to the
machine 20. Such calls may be placed remotely and routed by the server 50
to the appropriate machine.

[0060]Similarly, calls may be routed through the server 50 to outbound
locations, such as a local exchange. For example, as illustrated, a
communication link 52 may be established between the gaming machine 20
and a remote telephone 54 via a wired telecommunication link. In
addition, a link may be established with a wireless telephone 56, such as
via one or more cellular, satellite or other links 58.

[0061]Of course, the server 50 (or other servers 50) may be configured to
perform a variety of tasks. For example, the server 50 may store player
information and game play information, as known in the art of player
tracking systems. In this regard, the server 50 may obtain information
from the gaming machines 20 to track game play. The server 50 may also,
as indicated above, generate game content for use by the gaming machine
20.

[0062]In one embodiment, a communication link is provided between each
gaming machine 20 and the server 50. The links may be dedicated or
shared. Further, multiple links may be provided for different purposes.
For example, one link may be utilized to transmit player tracking/game
play information. Another link may be utilized for the
telecommunications. Yet another link might be utilized to transmit game
information, such as where the game is controlled by the server.

[0063]The various links between the gaming machines 20 and the server 50
may be wired or wireless or combinations thereof. Communications may be
effected using a variety of hardware and software, and in accordance with
a number of standards, such as IEEE-1394, IEEE802.xx or the like.

[0064]One embodiment of a game of the invention will now be described with
reference to FIG. 3. In a preferred embodiment, a game is presented as a
wagering game. In such a configuration, a player wagers value for the
opportunity to be awarded winnings. Of course, the game, or at least
portions thereof, may be played for entertainment only, with the player
not required to wager value.

[0065]In the wager format, as illustrated, in a step S1 the player places,
and the gaming machine accepts, a wager. As described above, if the wager
is in the form of monetary value, the wager may be placed in a variety of
fashions. In one embodiment, a player inputs currency, coins or a medium
representing or associated with such value, such as a coded ticket,
credit/debit card or the like. The value may be credit to the machine 20,
the player then placing a wager specifically for a game using the "bet"
button 30. In that case, the number of credits belonging to the player is
reduced by the amount of the bet.

[0066]In response to the wager, the game is then presented. In one
embodiment, this step comprises the gaming machine 20 presenting a base
game. In one embodiment, this game comprises the random selection of
indicia, one or more of which, alone or in combination, comprise winning
or losing game results. In the case of the gaming machine 20 described
above, the base game comprises the rotation of the reels 24a,b,c to a
stopped position in which they display a set of symbols or indicia. This
set of indicia represents the outcome of the base game.

[0067]In one embodiment, if the indicia which appear in specific
locations, such as along a payline 60, comprise a winning indicia or
winning combination of indicia, then in a winning outcome is declared. As
indicated below, there may be a number of winning combinations, one or
more of which trigger different outcomes or results.

[0068]In the embodiment illustrated, the game is presented on three reels
24a,b,c, each configured to display at least three symbols. There may be
as few as one or multiple paylines. In the configuration illustrated,
five paylines are illustrated.

[0069]In one configuration, the number of paylines which are activated is
dependent upon the size of the player's wager. For example, if the player
places a wager of a single amount, such as a single coin or credit, then
a single payline may be activated. In that instance, only indicia
appearing along that single payline are considered in determining the
outcome of the game. Additional coins or credits wagered may activate
additional paylines. A maximum bet, such as five coins or credits, may
activate all of the paylines.

[0070]In one embodiment, symbols on reels are selected from one or more of
the following:

[0071]Preferably, of course, the symbol or symbols which comprise winning
and losing combinations are known before the game begins.

[0072]In a step S3, the outcome of the base game is determined. In one
embodiment, this comprises determining if the symbol or symbols along one
more paylines are winning or losing combinations. As described above, in
one embodiment, the outcome of the base game is known when the game is
initiated, (such as by random generation of a number by the gaming
controller (or a random number generator associated therewith), that
number corresponding to a particular possible outcome), and before the
reels are rotated or before they stop. In this configuration, the outcome
of the game is known even before the reels stop spinning, and actually,
the stopping position of the reels is determined by the then known
outcome of the game.

[0073]The game may have a number of outcomes. As described below, in one
embodiment, there are five possible outcomes. Of course, the game may be
played with varying types and numbers of possible outcomes.

[0074]In one embodiment, it may be determined that the outcome is no
winning symbol or combination of symbols (such as along an active
payline), as in a step S4. In such event, the game may end, as in step
S5. In a preferred embodiment, if there is no winning combination, the
player loses their wager and they are paid no winnings.

[0075]In one embodiment, as in step S6, it may be determined that the
outcome of the game is a particular winning symbol or combination of
symbols comprising a base win. For example, one or more symbols or
combinations of symbols may comprise a winning result which entitles the
player to a winning. In such event, as in step S7, the player may be
awarded a winning. The winning may be awarded in a variety of ways and
may comprise a number of things.

[0076]In one embodiment, the winning comprises monetary value. The size of
the winning may depend upon the size of the player's wager and/or the
probable frequency of receiving the particular winning combinations,
among other factors. In one embodiment, the winning is awarded to the
player in the form of credits. The player may elect to "cash out" those
credits from the machine, such as by requesting that a value ticket be
printed by the printer 39, or by dispensing coins to the coin tray 36,
among other ways. After the player is paid their winnings, the game
preferably ends at step S5.

[0077]In one embodiment, as in step S8, it may be determined that the
outcome of the game is a particular winning symbol or combination of
symbols entitling the player to additional game play. In a preferred
embodiment, the additional game play is offered to the player without
additional wager.

[0078]Aspects of one embodiment of such a game are described in greater
detail below in conjunction with FIG. 4. In one embodiment, as in step
S9, the player is awarded the opportunity for a number of free game
spins. The outcome of those games is determined and play continues until
all of the free spins and associated events are completed, as in step
S10. Of course, the result of those games may vary, and may include
winning outcomes for which the player is awarded winnings. The game then
ends at step S5.

[0079]In one embodiment, as in step S11, it may be determined that the
outcome of the game is a particular winning symbol or combination of
symbols entitling the play to play a participant game. Aspects of one
embodiment of such a game are described in greater detail below in
conjunction with FIG. 5. In one embodiment, as in step S12, the bonus
game is initiated. In step S13, the outcome of that game is determined.
The outcome may be a winning or losing outcome, and may include awarding
the player and/or third party participant winnings. In step S5, the game
then ends.

[0080]In one embodiment, as in step S14, it may be determined that the
outcome of the game is a particular winning symbol or combination of
symbols entitling the player to play a bonus event. Aspects of one
embodiment of such a game are described in greater detail below in
conjunction with FIG. 6. In one embodiment, as in a step S15, the bonus
event is initiated or presented. In step S16, the outcome of that event
is determined. The outcome may be a winning or losing outcome, and may
include awarding the player winnings. In a step S5, the game then ends.

[0081]A free spin bonus in accordance with the invention will now be
described in conjunction with FIG. 4. As indicated above, such a bonus
event may be initiated based upon a player receiving a particular symbol
or combination of symbols, as in step S8 of the method of game play
illustrated in FIG. 3.

[0082]In one embodiment, the free spin bonus offers the player the
opportunity to win a number of free spins. The number of free spins
awarded may vary, and may be as few as zero, but is preferably at least
one and more preferably 5 to 25.

[0083]In one embodiment, this bonus event includes the step of determining
the number of free spin games which the player is entitled to play, and
then permitting the player to play those games. Referring to FIG. 4, in a
step S100, a call is initiated to the player. In the case of the gaming
machine 20 illustrated in FIG. 1, this step preferably comprises calling
the player via the handset 40.

[0084]The call may be initiated in a variety of ways. In a preferred
embodiment, the controller of the gaming machine initiates the call,
causing the player to be notified of an incoming call. This may include
dissemination of an audible "ring," as is well known in the art of
telephones. This may also include the display of information to the
player, such as the display of a telephone and text indicating the player
has an incoming call (such as displayed on display 38 of the gaming
machine 20).

[0085]The player is provided the opportunity to answer the phone/take the
call. In the configuration of the gaming machine 20 illustrated in FIG.
1, the player may answer the call by lifting the handset 40.
Alternatively, the player may answer the call by pressing the "answer"
button 32. Of course, the ways the player may take the call/answer the
phone may depend upon the configuration of the gaming machine.

[0086]In one embodiment, a value is determined by how and when the call is
answered. In one embodiment, in a step S101, the player may answer the
call. Preferably, the longer the player waits to answer the call, the
greater the value which is assigned. In a step S102, a multiplier value
is set to the number of rings before the player answered the call. For
example, the controller of the gaming machine may cause a ring to be
generated at spaced intervals of 2 seconds. Once the player answers the
call, the rings stop, and a multiplier is assign a value equal to the
number of rings which were presented before the player answered the call.
In other embodiments, the value could be a multiple of the number of
rings, or the like.

[0087]In a step S103, the machine may answer the call automatically. In
one embodiment, the gaming controller is configured to answer the call
after a period of time if the player has not answered the call. In a step
S104, in such event, a multiplier value is then generated or selected.
The multiplier value may be selected randomly from a set of values.
Preferably, the multiplier values which may be selected and assigned by
the machine are less than that which the player has an opportunity to
win. In one embodiment, the machine assigns a fixed multiplier of 2 for
every event.

[0088]In this manner, the player must determine whether they wish to
attempt to wait for additional rings in an attempt to obtain a higher
multiplier, in light of the risk of the machine answering and assigning a
lower multiplier. For example, a player who has waited three rings may be
entitled to a multiplier of 3. If the player waits for a fourth ring
before answering, the player may either obtain the ring and then a
multiplier of 4, or the machine may answer, causing the player's
multiplier to be reduced to 2.

[0089]Next, a number of free spins are awarded, in step S105. In one
embodiment, the gaming controller makes a selection of an outcome from
possible selections. That selection is then transmitted to the player. In
a preferred embodiment, the transmission of the selection is in the form
of the call to the player. Preferably, the selection is presented in
audible form to the player. Examples of possible calls and numbers of
free spins assigned thereto are set forth below:

[0090]Now, the player is preferably provided the opportunity to play the
games, as in step S106. As indicated, these games are preferably
presented to the player without a requirement of an additional wager. In
a preferred embodiment, the games which the player is allowed to play may
either comprise the base game, as described above, or may be another
game, such as presented on the video display of the gaming machine or
presented by other reels or the like. For example, the player may be
permitted to play a video slot game presented on the display 38 of the
gaming machine 20 illustrated in FIG. 1.

[0091]In a step S107, the outcomes of the one or more games are
determined. If the outcome of one or more of the games is a winning
outcome, the player is preferably awarded winnings. In a step S108, any
winnings are preferably multiplied by the multiplier value which was
assigned or generated previously. For example, if in a free spin game the
player obtained a winning combination having a payout of 20 credits and
the player had obtained a multiplier of 3, then the player would be
entitled to 60 credits. In a step S109, those winnings are awarded to the
player.

[0092]As will be appreciated, to keep the free spin games simple, it is
preferred that those games not involve bonus events themselves, but
simply define winning or losing events. In other embodiments, the game
may be more complex, with the player provided the opportunity to play
bonus and other events, including further opportunity for additional free
spin games or the like.

[0093]In one embodiment, the multiplier value for the event may be posted
to the player. For example, in the embodiment illustrated in FIG. 1, a
multiplier value of 6× is shown. The multiplier value may be
displayed by a display of the machine 20 after it has been generated as
part of the event. Likewise, the number of credits won by the player as
part of the outcome of a game may be displayed. For example, if the
player received a winning result having a 9 credit win, as multiplied by
the multiplier (6), the player would be entitled to 45 credits, as
illustrated. Of course, a credit meter may show the total number of
credits which belong to the player from their value input, and
wins/losses from the play of all games, including the bonus spins.

[0094]A participant bonus event in accordance with the invention will now
be described in conjunction with FIG. 5. As indicated above, such a bonus
event may be initiated based upon a player receiving a particular symbol
or combination of symbols, as in step S11 of the method of game play
illustrated in FIG. 3.

[0095]As one example, in the case of the symbol sets described above as
used in the play of the base game, a set of any three "telephone" symbols
on an active payline may initiate this bonus event. For reasons which
will be apparent below, one embodiment of a bonus event may be referred
to as "phone-a-friend".

[0096]Initiation of the event may be accompanied by a notification at the
gaming machine. For example, lights and sounds, along with audible or
text information, may be presented to the player to make them aware that
this bonus event has been triggered and to add excitement to the game,
including excitement to passers-by and other players.

[0097]Preferably, this event offers the player the opportunity to play a
game with another player or participant. In one embodiment, the game
involves the calling of another participant or player.

[0098]In a step S200, a player inputs a player number. Preferably, this
player number is used in the play of the bonus event. In the case of the
gaming machine 20 illustrated in FIG. 1, the numbers may be input into
the keypad 44. In one embodiment, the player number is a 5 digit number
(e.g. 33554).

[0099]In a step S201, a call is initiated to a third party participant.
This call may be initiated in a variety of ways. In one embodiment, the
player is permitted to input a telephone number of a person they wish to
have participate. For example, a person may input the phone number for
their wife, mother, father, brother, sister, friend or the like. The
phone number may be input using the keypad 44 in response to a prompt to
the player to input the number.

[0100]In another embodiment, the call may be placed to a person identified
in a player tracking system. A gaming operator may permit players to
provide identifying information, including their telephone number. This
information may be used, in part, to track the player's game play and
reward them with awards for their play. In accordance with this
embodiment, the information may be used to identify them as a participant
in the bonus event. The player information, including the telephone
number information, may be stored at a server (such as server 50 of the
system illustrated in FIG. 2). When this bonus event is initiated, the
gaming machine may contact the server and request a telephone number from
the database. A player/telephone number may be randomly selected from the
database and then transmitted to the gaming machine for initiating the
call.

[0101]In yet another embodiment, a telephone number may be randomly
generated by the gaming machine, and that number may be dialed in an
attempt to form a link with a participant.

[0102]In one embodiment, a player may be permitted to select the way the
call is placed (by input of a number of their choice, selection from
identified participants in the database, or by random selection). In
another embodiment, the manner by which the call is placed may be
randomly selected, and thus change from game to game.

[0103]In these embodiments, the telephone number is preferably utilized in
an attempt to form a communication link with a participant. In the case
of the system illustrated in FIG. 2, the call may be placed from the
gaming machine 20 to another telecommunication device, such as a wired
telephone 54 or wireless telephone 56. Essentially, the gaming machine 20
acts as a telecommunication device, in similar fashion to a normal
telephone, permitting calls to be placed to other authorized
telecommunication devices.

[0104]In one embodiment, calls may be placed to only "local" or toll-free
locations. In other embodiments, calls may be placed to certain areas or
locations, and in yet other embodiments, there may be essentially no
restrictions upon calls.

[0105]In yet another embodiment, the call may be to a player at another
gaming machine. In this embodiment, a call may be placed from one machine
to another, either directly or via the server 48 or other device. In this
embodiment, the gaming machines 20 do not necessarily need a
communication link "to the outside", but simply need to be able to
communicate with one another. In one embodiment, the call may be placed
to a randomly selected machine, and in another embodiment, only to a
machine at which a player is currently identified as playing.

[0106]In a step S202 it is determined if the call is completed. Generally,
this involves determining if the call has been answered. In a step S203,
if the call is completed, then in a step S204, a bonus event may be
initiated. The bonus event may have several purposes. First, the bonus
event may confirm the call has been answered by a participant, and not an
answering machine or the like. Second, the bonus event may be used to
determine criteria for the game.

[0107]First, the bonus event may include a requirement that the
participant identify themselves. For example, in the case of a player
selected from a player club database, the player may be prompted to enter
their password, i.d., or other information which identifies them.
Preferably, the information which is requested is information which is
stored in the database and can thus be used to confirm the identity of
the player. The player may speak, enter via their telephone touch-pad or
otherwise provide the requested information, which is then checked
against that in the database. If the information does not match, the
player may not be permitted to play.

[0108]In a preferred embodiment, any player may play. The bonus event
comprises the participant making a selection as an answer to a question.
For example, the bonus event may comprise asking a multiple-choice
question having several answers. In one embodiment, no answer is wrong,
but the selection of an answer corresponds to a multiplier or other bonus
event value. For example, the player may be asked a question and then be
presented with optional answers A, B, C, or D, or 1, 2, 3, or 4. The
player may use their keypad or voice to make a selection of an answer.

[0109]In one embodiment, the bonus question is generated by the gaming
machine, server or the like, and the information is transmitted to the
participant over the telecommunication link once the call is answered.
When the call is answered, the participant may also be played a greeting,
such as "you have been selected to participate in the phone-a-friend game
and you now have the opportunity to win thousands of dollars". In one
embodiment, where the player is permitted to select the participant, the
player may be permitted to identify themselves to their friend to entice
them to play.

[0110]As indicated, in a preferred embodiment, each answer is associated
with a bonus event value. In one embodiment, the value is a winning value
multiplier, such as 2×, 4× or the like.

[0111]In a step S204 input is received regarding the participant's
numbers. In similar fashion to the player's numbers, the participant is
preferably permitted to select a lucky number, such as a five digit
number. Of course, the participant number could include more or less
digits than the player number.

[0112]In a step S205, game numbers are generated. Preferably, the game
numbers comprise a first number the same size as the player's number, and
a second number the same size as the participant's number. For example,
if the player and participant numbers comprised five digit numbers, then
so do the game numbers.

[0113]If the call is not completed or if the call is completed but the
participant's identification is not confirmed, the game may continue
without participation by the third party. In such event, the game
preferably continues at step S205 as well, except that only one game
number is generated corresponding to the player. Alternatively, other
events may be presented to the player, including events which offer a
much lower or smaller jackpot/winning.

[0114]In a step S206, it is determined if the player's number match the
game numbers, and/or if the participant's numbers match the corresponding
game numbers. For example, the first game number is compared to the
player's number to see if they match. The second game number is compared
to the participant's number to see if they match.

[0115]In a step S207, if neither sets of numbers matched, then the game
preferably ends.

[0116]In a step S208, if either or both of the sets of numbers matched,
then an award may be determined and be awarded. For example, in one
embodiment, if just the player's number matched the corresponding game
number, then the player may be awarded a monetary win, such as $1000.00.
If only the participant's number matched the corresponding game number,
then the participant may be awarded a monetary win, such as $1000.00. If
both the player and participant numbers matched the corresponding
numbers, then the player may be awarded a large jackpot award, such as
$1,000,000.00, and the participant might not participate in an award.

[0117]Of course a variety of awards may be yielded as a result of matching
numbers. In one embodiment, a player and/or a participant may be awarded
a win if some but not all of the digits of their numbers matched the
corresponding game numbers. For example, if the player selected 45897 and
the game number for the player was 45896, the player might be awarded an
award comprising some portion of the top award.

[0118]In one embodiment, the award which is paid to the player or
participant (other than the jackpot award), may be multiplied by the
multiplier value which was yielded as part of the participant's play (in
step S203). For example, if the participant's numbers matched and the
multiplier generated earlier was 2×, then the player might be paid
$2000.00 (i.e. 2×$1000.00).

[0119]Of course a variety of variations of the game are contemplated.
Preferably, the bonus event includes the step of forming, or attempting
to form, a communication link with a third party. However, the exact form
of the game which is played in association with that event may vary. For
example, where the third party participant is at another gaming machine,
both gaming machines may immediately go into a bonus mode which presents
to both players the opportunity to play a game of video poker against one
another, or against the house, in an attempt to win a game.
Alternatively, both players may be presented with a slot type game which
they play in an attempt to obtain a winning result. A primary advantage,
regardless of the particular type of game which is presented/played, is
the possibility for, if not the actual participation of, the third party
with the player in the event. As described below, this adds a great
dimension of excitement to the game.

[0120]As one aspect of the bonus event, rules or laws may permit
participation of only players of certain ages or in certain geographic
locations. Part of the play of the event may require confirmation that
the participant is eligible to participate. In the case of participants
who are selected from a player club database, as indicated above, the
confirmation of the identity of the participant may be sufficient (and
where the eligibility of the participant to play is confirm at the time
they sign up to participate). In other embodiments, additional
information may be obtained to confirm eligibility.

[0121]A secondary bonus event in accordance with the invention will now be
described in conjunction with FIG. 6. As indicated above, such a bonus
event may be initiated based upon a player receiving a particular symbol
or combination of symbols, as in step S14 of the method of game play
illustrated in FIG. 3.

[0122]As one example, in the case of the symbol sets described above as
used in the play of the base game, a set of any three "slot-a-thon"
symbols on an active payline may initiate this bonus event. Once again,
when this bonus event is activated, audible and/or visible information of
such may be presented to the player to make them aware of the event and
to add excitement to the game.

[0123]In one embodiment, the bonus event initiates with the generation and
display of a game number, as in step S300 of FIG. 6. In one embodiment,
the game number is a 7 digit number which is randomly generated. The game
number is preferably displayed by the gaming machine, such as using the
video display 38 thereof. In one embodiment, the number is displayed as
the result of the simulated spin of seven (7) video reels each having a
single position. In one embodiment, the "spinning" of the video reels is
initiated by the player, such as by the player using the "spin" button 28
of the gaming machine.

[0124]In a step S301 it is determined if the generated number is a
predetermined number, such as 777-7777. If not, then the bonus event
continues in a step S304, the game number is utilized to create a bonus
amount. In one embodiment, the digits of the number are added to create a
value. For example, the game number 555-1212=21. This value would be
assigned as a bonus value in the bonus event. In one embodiment, the
bonus value is posted to the player, such as by display on the video
display or other display of the gaming machine.

[0125]In a step S303, the player is preferably provided the opportunity to
increase the size of the bonus value. In one embodiment, the player plays
for a multiplier value.

[0126]In one embodiment, the event is configured as a telephone call.
Various events may be utilized to determine the multiplier value, such as
a number of rings (in similar fashion to that described above), or the
player might place a call to third party (either via a number of their
choice or a pre-selected number, as described above) and the third party
might answer a question having answers with associated multiplier values,
or a call might be initiated to a player of another gaming machine who
then engages in an event, such as the selection of a number or other
event. Multiplier values might be displayed by the gaming machine and the
player might utilize the telephone to stop a pointer or the like upon a
particular value (such as by the player lifting the handset, dialing a
number or the like). Of course, other events might be utilized to
determine the multiplier value. It is preferred, however, that the event
be a telecommunication-related event, as that substantially increases the
excitement of the game.

[0127]Based upon the outcome of the event, the multiplier value is
determined. In a step S304 the total bonus event award is determined. For
example, if the player's starting bonus value was 21 and they obtained a
multiplier value of 5×, the player would win 105 credits/coins or
other value. That winning would preferably be awarded to the player, such
as in the form of credits at the gaming machine. In a step S305, the game
then ends.

[0128]In step S301 if it was determined that the game number comprised the
special or particular number, then a different event is preferably
presented to the player. In one embodiment, the player is provided the
opportunity to play a special game for the opportunity for winnings.
Preferably, the player is allowed to play the game with no additional
wager necessary.

[0129]In one embodiment, in a step S306, a game play time is initiated. In
one embodiment, the game play time may be fixed. In other embodiments it
may be randomly selected or determined through some secondary event.
Preferably, the total time of the event and the time remaining in the
event are displayed to the player, as in step S307. In the case of an
embodiment of a gaming machine, such as illustrated in FIG. 1, the gaming
machine 20 may include a timer 60. The timer 60 may be a digital display,
mechanical timer or the like. As illustrated, the timer is located in a
top box portion of the gaming machine, but is could be located elsewhere.
In addition, the time information could simply be displayed on another
display (such as display 38) of the gaming machine.

[0130]Preferably, the event starts at a step S308, with the timer
displaying remaining time as the time of the event expires. In one
embodiment, the event is the play of a video slot game presented on a
display of the gaming machine, such as display 38 of the gaming machine
20 illustrated in FIG. 1.

[0131]For example, the game may comprise a five (5) reel, nine (9) payline
video slot machine which traditional symbols. Such games are well known
in the art. Preferably, during the active time period, the player may
press the "spin" button to initiate the game. The outcome of each spin is
determined to see if the result was a win or loss. Preferably, certain
symbols or combinations thereof when occurring along one of the paylines,
is deemed a winning combination, as is known in the art. In one
embodiment, at least one set of symbols along a payline results in the
award of a jackpot amount, such as $1,000,000.00. For example, one set of
symbols on the reels may comprise "Slot-A-Thon"symbols, and a set of
those symbols on all reels along a payline, may trigger the jackpot
winning amount.

[0132]Game play ends in a step S309 when the time expires. In a step S310,
the total bonus award is determined and awarded to the player. For
example, a player might play 14 games, with 5 of the games yielding
winning combinations with associated winning values of 10, 100, 400, 5
and 20, for a total winning of 535 during the event. After the bonus
award is paid to the player, the game ends in step S310.

[0133]Of course, the invention may have various forms and configurations.
The base game of the invention may have a variety of other forms than as
described above. The base game could comprise a video slot game, and
could even comprise other games such as video poker, electronic bingo or
the like.

[0134]The game of the invention need not include all of the game play
variations described. For example, the game may only include the base
game and one of the bonus events, such as either a free spin bonus or
participant bonus.

[0135]In one embodiment, the bonus events of the invention may be
configured as stand-alone games or base games themselves having bonus
events. For example, the participant bonus could itself comprise a base
game. In one such configuration, a player might be required to place a
wager, and would then be allowed to input their player numbers and
attempt to call a participant.

[0136]The games of the invention may be presented at a variety of gaming
machines or systems other than that described in conjunction with FIGS. 1
and 2. For example, the games could be presented in a mobile gaming
environment, such as on cellular phones. For example, a player might
utilize their cellular phone to communicate with a game server. In the
event a base game is a winning event triggering a participant bonus, the
server or player might be permitted to call another participant (for
example, the server might place the call and link the player and
participant in "conference" call type fashion).

[0137]In another embodiment, the games of the invention may be implemented
in an on-line format, such as from home or work computers. Once again,
the player may connect to a server gaming device, such as over the
Internet. Game play may then proceed as described.

[0138]In these latter embodiments, it will be appreciated that software or
game code may be required to be installed or loaded onto the device to
enable play of the game. Such software may be downloaded to those devices
or be permanently loaded into a memory thereof when they are manufactured
or the like.

[0139]In one embodiment, the games of the invention may be played as
"skill" games. For example, a player may or may not be required to place
a wager. The player may then play for points. A player obtaining certain
numbers of points (or a participant who does so via the participant
portion of the game) may be entitled to prizes, such as gift certificates
and goods. Such a variation of the game has particular applicability to
on-line and wireless environment presentations.

[0140]As indicated, the gaming machine or other device which is utilized
to present the game is or includes a telecommunication device. As
described above, in one embodiment a gaming machine may incorporate such
a device. The device may include a handset, speaker-phone, headset or
other device for transmitting audible information to the player and
permitting the player to answer and/or initiate calls. Of course a wide
variety of other devices may be utilized. A gaming machine might include
a wireless or "hand-held" phone unit, rather than a wired handset. In one
embodiment, as indicated, the telecommunication device may be entirely
"internal" to the machine. The image of a telephone or the like may be
displayed when a call is to be placed or is incoming and needs to be
answered. The player may utilize buttons or other inputs to answer and
place calls.

[0141]As also indicate, the gaming machine or other device via which the
game is presented may vary. As indicated, the machine may have a
traditional "gaming machine" style or configuration. The various methods,
including the games, may be presented in other environments, such as in a
distributed environment. For example, the games may be implemented as
"Internet" games. In one embodiment, a player may contact a game host,
such as via computer via a communication link such as the Internet.

[0142]In one embodiment communication with the third party participant may
take other forms. For example, in an "Internet" or similar environment,
calls may be effected via the Internet, such as by a standard
telecommunication-type call to a telephone or another party's computer,
and by other means, such as an Instant Messenger® message, email
message or the like, by which a third party may participate. In one
embodiment, such communication links or messaging formats may be utilize
to permit a player of a gaming machine and a remote player or participant
to communicate, or to permit players of different gaming machines to
communicate.

[0143]In one embodiment, various aspects of the invention may be
implemented as an additional system or device to an existing gaming
machine. For example, a gaming machine may be configured to present a
main or base game. A communication device may be associated with the
gaming machine, but not be directly integrated therewith. For example, a
communication device may include a display, handset or the like which is
physically associated with (connected or mounted thereto, or located
proximate the machine), that device forming a part of a "bonus system,"
such as by being connected to a bonus server which communicates with the
gaming machine. In this configuration, a bonus "system" is essentially
associated with a generally separate gaming system including gaming
machines.

[0144]It will be appreciated that the odds of obtaining winning
combinations of the main or base game, the odds of triggering a bonus
event, the odds or winning a bonus event, and the payouts, may vary. In
one embodiment, the wager or bet which is placed is used to fund payouts
for all portions of the game. Thus, the total payout for the base game
may be relatively low, in order to fund large jackpots for the
bonus/secondary events.

[0145]In one embodiment, the gaming machine may be configured to control
and/or present the main/base game and the bonus/secondary events. For
example, the gaming machine may include a CPU or controller configured to
execute game code for the main/base game and the bonus/secondary event.
In one embodiment, the controller may include a single random number
generator (RNG) for randomly determining game outcomes. This single RNG
may be utilized for selecting outcomes for both the main/base game and
the bonus/secondary events. In another embodiment, however, the gaming
machine might include more than one controller and/or RNG, such as for
independently controlling the main/base game and the bonus/secondary
events. In addition, in other embodiments, such controllers and/or RNGs
might be located remotely, such as at a server in a server-based
environment. For example, each gaming machine might include a controller
and local RNG for determining main/base game outcomes. A game server may
include a controller and server RNG for determining bonus/secondary event
outcomes. The secondary RNG (whether at the gaming machine or server or
the like) may be utilize to yield differing odds of winning, such as for
the bonus/secondary event, than the main/base game. In one embodiment,
the odds of triggering a bonus/secondary event might be dependent upon a
number of players or active machines in a game (such as in a tournament
or linked game).

[0146]In one embodiment, participation in the bonus events, or at least
the opportunity to win jackpots, may be tied to the player's placing a
large or maximum bet. In one embodiment, the largest jackpots or awards
may be configured as progressive awards. In such an arrangement, the size
of the jackpot grows (based on bets placed at one or more machines)
between periods when it is won. The jackpot may have a minimum funding
amount, or may drop to zero when won.

[0147]The game could involve the play of more than one participant. For
example, the game could be configured so that more than one third party
participant is called and may participate in the game. In another
embodiment, multiple opportunities may be provided to form a call with a
participant. For example, if a player enters their friend's phone number
and the call is not answered, the player may be provided one or more
additional opportunities to place additional calls, or the gaming machine
may similarly be configured to attempt to complete such a call.

[0148]It will be appreciated that the methods of the invention are
exemplary and the various steps may be changed, including their order.
For example, instead of determining the results of a set of games in a
free spin bonus, the result of each game are essentially determined or
known at the end of each game. Further, various of the features of the
various bonus events may apply to one another or be incorporated therein,
or be incorporated in entirely different games.

[0149]The gaming machine, system and games of the invention have a number
of advantages.

[0150]One aspect of the invention is a game, and more particularly a
wagering type gaming offering the chance for monetary winnings, which has
the opportunity to involve a participant. This aspect of the game adds
significant excitement to the game. First, the player may be offered the
opportunity to select their "friend" to play the game, building comradely
and the like. Second, the player does not known if the call will be
completed. If completed, the player and participant engage in a bonus
event providing them an opportunity for significant winnings.

[0151]Another aspect of the game is a game which includes telephone or
telecommunication calls to or from the player. The use of a telephone or
telecommunication link adds excitement and a new dimension to game play,
which traditionally relies upon simple viewing of the gaming machine
itself. In the games of the invention, the player must interact with the
gaming machine to place and/or answer the telephone/calls.

[0152]As indicated, in one embodiment, the possible participant in the
bonus game may be selected from a player club database. One aspect of the
invention is thus a system including a database of player information
including player telephone numbers. In one embodiment, the database may
include additional information such as player identification information
for player verification purposes. As part of the system, players who sign
up for the club are randomly selected (or their telephone numbers are),
entitling them a chance to participate in the game.

[0153]In this regard, players are enticed to sign up for the player club
for the opportunity to participate in the game. As is known, casinos and
other entities find very valuable the ability to identify and track
players, as such is a marketing tool which they can utilize to attract
and keep players. In accordance with the invention, a valuable means is
provided to entice players to sign up for the club.

[0154]In an embodiment where the game involves calling a player of another
gaming machine, participation in the club/tracking system may be further
enhanced where only players who are "logged in" may be identified as
potential participants in the game.

[0155]Another embodiment of the invention is a game which offers a
plurality of different bonus or secondary events. Because of the variety
of bonus events, the play of the game is not repetitive, and instead
remains exciting to the player.

[0156]Various of the features of the invention have been described as
"bonus events." The events are referred to as a "bonus event" primarily
because they offer play and/or a win opportunity which differs from the
base game or event itself. However, the bonus events may be considered in
one or more embodiments as essentially being a part of the base event,
but just comprising one of the potential variations of game play of the
base game or event, rather than events separate therefrom, since in a
preferred embodiment the bonus events are triggered by outcomes of the
play of the bonus event.

[0157]Another aspect of the invention is an event, and preferably a bonus
game or event, which has occurs or is enabled for play during a
particular time interval. As indicated, a bonus event may be initiated at
a start time and end after a period of time. The duration of the bonus
event might be fixed, or might vary, such as randomly or based upon
various criteria, such as the result of the main game which triggered the
bonus event, the player's wager or the like. In one embodiment, a timer
is associated with the event for displaying remaining play time.

[0158]Another aspect of the game is that, even aside from the participant
bonus, the game (including bonus or second events), offer a great deal of
player participation. For example, compared to a simple wheel spin as a
bonus event, the bonus events of the invention involve answering calls,
making decisions regarding when to answer calls, playing games during
time periods, and making number selections.

[0159]One aspect of the invention is the ability to involve a participant
regardless of their location. The game offers the ability of a
participant to play via a cellular phone, land line or other
telecommunication link (including computer telecommunication link, such
as the Internet), essentially enabling them to be anywhere to participate
in the game. Another advantage to the casino is that the offering of
point awards instead of direct monetary awards greatly reduces the
expense of the awards program. In some instance, monetary awards programs
are simply too cost prohibitive to implement. The present invention where
points may be awarded, especially those having no direct monetary
equivalent, can allow a casino to offer a program which is desirable to a
player but low cost to the casino.

[0160]As indicated, in one embodiment of the invention, information
associated with a player tracking or casino player loyalty system may be
utilized in the play of a game or in the offering of awards. This feature
is not limited to above-described embodiment.

[0161]For example, in one embodiment, information associated with a casino
player tracking or player loyalty system may be used to offer a player or
patron a gaming or bonus opportunity, apart from another player's play of
a base game. One embodiment of such a method will be described with
reference to FIG. 7.

[0162]In a first step S401, a patron or player database is generated. It
will be appreciated that a variety of methods and systems may be utilized
to generate the database, including those known in the art. For example,
a casino may create a player's club and issue a player card or other
media to each registered player. In order to register, the player may be
required to provide certain information, such as their name, address,
telephone number and the like. In other embodiments, the database may be
generated indirectly, such as through casino records of patron's credit
card purchases or the like. As used herein, the term "patron" is not
intended to be limited to a party who purchases goods or services, but
may be any person. For example, the patron database may include persons
who registered with the casino but who have never played any games at the
casino.

[0163]In one embodiment, the patron database preferably comprises
information regarding the identity of one or more players or patrons.
This information may be stored in a variety of manners, including in a
memory of an electronic player tracking system or database, as is well
known in the art.

[0164]In accordance with the invention, in a step S402, one or more
patrons are selected or identified. Preferably, the one or more patrons
are selected from the patron database. A plurality of criteria may be
utilized in the selection process. In one embodiment, one or more patrons
may simply be selected randomly. In other embodiments, various selection
criteria may be applied, such as patrons who have met a minimum wagering
threshold in a certain period of time, patrons located in a certain
geographic area, patrons who have not won a bonus award for a minimum
period of time, and/or other criteria.

[0165]In a step S403, each selected patron is contacted. Preferably, the
patron is contacted via a communication link, such as a telephone call
(land line and/or wireless connection), email, instant message, or the
like. For example, in a preferred embodiment, the patron may be contacted
by calling their telephone number associated with their patron
information in the player tracking database.

[0166]In one embodiment, in a step S404, the patron is provided the option
for participating in a bonus event in various manners. The patron might
be instructed to provide an input of their preference, such as by
inputting a keypad number or speaking an option. This input may be
processed to further determine how the bonus event is provided.

[0167]In accordance with one option, the bonus event may be presented via
the communication link or another communication link. For example, the
bonus event may be provided directly over the phone. In another
embodiment, the bonus event might be presented via a computer link, such
as by the patron logging into a bonus event website or the like. In one
embodiment, the patron may be required to identify themselves in order to
participate in the bonus event, such as by providing their player
tracking card number, password or the like. This information may be
confirmed with the database before the patron is permitted to participate
in the event.

[0168]The bonus event may have a variety of forms. As indicated above, the
bonus event might comprise a question having multiple answers, the
matching of number or the like. Preferably, at least one potential
outcome is a winning outcome entitling the patron to a bonus or award.
The bonus or award may be a physical prize or it might be money, points,
credits or the like, or a discount or other element of value or having
associated value. For example, the bonus might be free game play credits
for a gaming machine which normally requires a wager to be played, or it
might be points which may be accrued for cash, discounts or exchanged for
various goods or services.

[0169]In accordance with step S406, the outcome of the bonus event is
evaluated. If the bonus event is a winning outcome, then in a step S407,
the winnings may be awarded.

[0170]As indicated, the patron may be offered more than one manner of
participating in the bonus event. For example, the patron may be offered
the opportunity to travel to a casino to play a bonus game. In such
event, at a step S408, the patron may be required to identify themselves
in order to play the bonus game. If the game is presented at an
electronic gaming machine, this might comprise a player inserting their
player tracking card or otherwise inputting player identification
information to the gaming machine. This step might be performed manually,
however, such as by the patron providing a bonus event certificate or
providing player identification information such as a driver's license.

[0171]In one embodiment, the player is permitted to play the bonus event
an electronic gaming machine, as in step S409. Once again, one or more of
the outcomes of the bonus event are preferably winning, as evaluated in
step S406, with winnings awarded to the patron, as in step S407.

[0172]A number of other embodiments of the invention will now be
described. In one embodiment, potential bonus event winners or
participants may be selected in other ways. For example, in one
embodiment, a database of player phone numbers may be generated by other
than creation of a player loyalty or player club database, or in addition
thereto. For example, in one embodiment, a player of a game may be
prompted to enter their phone number. For example, as a result of the
play of a gaming machine, a player might be requested that they enter
their phone number via the keypad, touchscreen or the like. The player
might be given that opportunity in response to the play of a game, or in
more limited circumstances, such as one or more particular outcomes of a
game. The player's phone number may be transmitted from the gaming
machine to a bonus server. A casino or other game provider might also
accept a player's phone number in other manners. For example, a player
might be permitted to enter their phone number on-line from their
computer for a chance to receive a bonus. A player might also enter their
phone number at a store or other location which offers a bonus.

[0173]As another aspect of the invention, potential recipients of a bonus
may be selected in a variety of manners. As indicated above, one or more
recipients might be chosen by selecting one or more phone numbers from a
master player loyalty or player club database. Those numbers might have
been collected from players signing up for the players club or entering
their numbers at gaming machines. Alternatively, potential recipients
might be selected from particular databases. For example, players of
certain games may enter their phone numbers in response to game play
prompts. A particular database of player phone numbers may be built from
play of those specific games. Players may then be selected from that
particular database, rather than more general databases. In this manner,
one or more bonuses may be awarded based upon participants which meet
certain criteria, such as play of certain games or game play at certain
intervals of time. A database which is associated with play of certain
games might be cleared at the end of each day or another interval and
then rebuilt with phone numbers of new players of those games at a later
time. In this manner, the bonus is awarded from a database of recent or
active players.

[0174]As indicated, potential bonus recipients may be selected by randomly
selecting one or more phone numbers from the designated database(s). This
selection might be accomplished by using one or more random number
generators to generate a random number for comparison to phone numbers in
the database(s). In another example, bingo balls or other objects which
are marked with numbers might be drawn or selected. For example, if
player or patron phone numbers are stored as 10 digit numbers, 10 sets of
bingo balls numbered 0-9 might be utilized, with one ball selected from
each of the 10 sets to form a 10 digit number. Of course, other methods
might be utilized to select patrons or players. For example, 4 numbers
might be selected and all patrons having phone numbers ending in those 4
numbers might be selected, thus creating the opportunity for more than
one player or patron to be selected.

[0175]In one embodiment, a database might comprise a set of all possible
phone numbers or a set or group of predefined numbers. In the event a
player signs up or qualifies, the player may "activate" one of those
numbers. For example, if a player is prompted to enter their phone
number, that number may be matched to one of the numbers in the database
to make it active. In another embodiment, a player may be assigned one of
the numbers in the database. Players may then be selected by selecting
one or more numbers from the database. For example, the database may
comprise the numbers 1-10,000. Assume that 1000 players are assigned
numbers 1-1000 before the bonus event starts. If number 888 is selected,
then that player may be selected as a bonus participant. If, however,
number 8920 is selected, there would be no matching player or
participant, and no bonus would be awarded. In this manner, the odds of a
bonus recipient being selected could be managed or adjusted by
controlling the size of the number set.

[0176]In the event a database of numbers is used other than player phone
numbers, player information may be associated with those numbers so that
a player can be contacted. For example, if a player is assigned number
378, the player's phone number, name, player loyalty number or the like
may be associated therewith in order to identify the player that has been
selected as a result of the selection of number 378.

[0177]In a preferred embodiment, the selection of a bonus recipient
results in the recipient being contacted via a telecommunication link,
such as a phone call, text message or the like, to a phone, PDA or other
telecommunication device. As indicated above, this aspect of the
invention has numerous advantages and associated benefits. It will be
appreciated that a variety of information might be used to form a
communication link with a patron or player. For example, such may be
formed using a 7 or 10 digit numerical phone number. However, text
messages or the like might also be utilized, in which event a variety of
addresses which may include numbers, letters and/or symbols might be
used.

[0178]The bonus of the invention may comprise an award without the
requirement that the player play a game, achieve a particular outcome, or
take action other than responding to the call. For example, in one
embodiment, a casino may award one or more bonuses or awards based upon
criteria other than game outcomes. A casino may award a bonus at random
intervals or based upon various external events. For example, a casino
might award $1000.00 each day. At 6 p.m. each day, a phone number might
be selected from the database(s) and the player(s) may be called. If the
player responds, the player may be awarded the $1000.00 without having to
play a game or take other action. In other embodiments, as detailed
above, the bonus might comprise the opportunity for a player to play one
or more games for the opportunity for a bonus or award. In one
embodiment, a player may forfeit their award if they do not answer the
call placed to them. In such event, another potential recipient might be
selected and called, or the bonus might be entirely forfeited.

[0179]As one example of an implementation of the invention, a player may
play a game at a convenience store. The game might be presented via
gaming machine at the convenience store. The player might utilize various
sources of funds, such as change due after payment for a purchase. In one
embodiment, if the player does not receive a winning outcome, the gaming
machine may prompt the player to enter their phone number. The phone
number may be stored in a database. A weekly "drawing" may be conducted
for a potential bonus award of $1000.00. The drawing may comprise the
selection of bingo balls. If the generated number matches any of the
player phone numbers in the database, the player is called and awarded
the $1000.00. If the generated number does not match, the $1000.00 bonus
might not be awarded or it might roll over to the next week's drawing,
offering a potential award of $2000.00. It will be appreciated that while
the term "bonus" is used herein to refer to such an award, the award is a
"bonus" because it was an award provided to a player without the
requirement for further consideration, not necessarily because the player
won a base award or engaged in a particular base event.

[0180]It will be appreciated that such methods may be implemented in a
variety of fashions. For example, the method may be implement via a
system similar to that illustrated in FIG. 2, wherein a player tracking
server 48 stores patron information and is programmed to select patrons.
The server 48 may be configured to call one or more patrons via
communication links 52 to patron telephones 54 (or other devices).

[0181]In one embodiment, the various steps of the method may be performed
by more than one server or other computing device. For example, the
casino may have a bonus event server that links to a player tracking
server/database. The bonus event server may be configured to make patron
selections from the database. The bonus event server may also have a
communication interface which permits the bonus server to contact the
patrons.

[0182]As indicated, if the patron or player is offered the chance to
participate in a bonus event, such bonus events may vary. In one
embodiment, the bonus event might be a slot type game present at a gaming
machine. The gaming machine might be a three reel (video and/or
mechanical reel) slot machine, or a video poker machine or the like. The
gaming machine may be configured to present only bonus events, or might
be a standard gaming machine which is configured to additionally present
bonus events. In one embodiment, the bonus event might be implemented via
a top box or "add on" component or feature to an existing gaming machine.

[0183]In one embodiment, the patron might be permitted to play one or more
bonus games at the bonus event machine. For example, a patron might be
permitted to play as many bonus event games at the machine as possible
during a predetermined period of time. The period of time might vary
depending upon the event. In another embodiment, the patron might be
permitted to play a set number of bonus games, the number of which might
vary. The patron might attempt to aggregate points, credits, monies or
other bonus winnings when multiple bonus games are permitted.

[0184]As indicated, when the system includes one or more gaming machines
or devices configured to present bonus events, those machines may be in
communication with the bonus server at one or more times. This allows the
machines to transmit patron identification information, such as for
confirmation to the patron database, bonus event outcome information and
the like.

[0185]In one embodiment, bonus awards might be progressive in nature. For
example, one or more particular bonus event outcomes might have a
progressive award associated therewith, that award "progressing" to
higher amounts or levels over time, such as when the bonus event is
played without that outcome being received.

[0186]This aspect of the invention has numerous benefits. In accordance
with the invention, a bonus opportunity is provided to patrons or players
who sign up for a loyalty club. This aspect of the invention is useful in
enticing enrollment in a loyalty system, which permits a casino or
similar entity to build a database of customers. This can be useful in
targeting marketing, tracking expenditures and activities and a wide
range of other actions, all of which are very valuable to casinos and
similar entities.

[0187]Another aspect of the invention is a bonus event which does not
require the player to place a wager or bet in order to be eligible for a
bonus winning. In the prior art, bonus events generally comprise events
which are triggered by a particular result of a base wagering game, or a
random or mystery bonus awarded to active players of gaming machines. In
accordance with the invention, patrons are offered the opportunity for a
bonus event even when they are not playing a wagering game.

[0188]In addition, as one aspect of the invention, patrons are permitted
to participate in a bonus event even though they may not be located at
the casino. In accordance with the invention, patrons may be called or
otherwise contacted at remote locations.

[0189]The various bonus or secondary events described herein may be
implemented in various manners. For example, the events might be
implemented as either single player events, player participation events,
or multi-player events or "tournaments" in which players play against one
another.

[0190]In an embodiment of the invention in which a patron is contacted
remotely and is offered the opportunity to play a bonus event at the
casino, the invention offers the casino a mechanism for drawing a patron
to the casino. As indicated above, current bonuses are awarded to patrons
currently playing gaming machines. In accordance with the invention, a
patron who is currently not at the casino can be drawn to the casino with
the opportunity for a bonus award. At that point, they may engage in
other activities, such as eating at a restaurant or playing wagering
games.

[0191]It will be understood that the above described arrangements of
apparatus and the method there from are merely illustrative of
applications of the principles of this invention and many other
embodiments and modifications may be made without departing from the
spirit and scope of the invention as defined in the claims.