hearing care choices

Introduction We have many customers who initially responded to “Big Box” discount advertising or hearing aid franchise promises, only to discover later that their discounted products weren’t as cheap as the promises that brought them into the store, and their expensive new hearing aids didn’t help them communicate any better than they did before laying down a large chunk of cash. As it turned out, most of the problems were caused by minimally trained technicians with little knowledge of hearing science, or the inherent complexity of matching hearing aid technology to individual hearing loss. To the store’s benefit, however, many of these technicians were quite adept at …