With all the technology, data, and new analytics techniques available to you today, how know you have the right information to make the best decisions? We studied market trends and interviewed hundreds of customers and reviewed thousands of projects and the common theme we have been hearing is all around “smarts.” Even so, it's easy to be misled. Here are some concrete, public examples of how organizations have “missed the boat" because their analytics deceived them, based on four trends we uncovered in our research.

At Analytics University, business people and technical experts alike eagerly came to together from around the globe. Their goal? To learn how to successfully modernize, implement, and grow their analytics platforms and shape the future of their organizations. To gauge their immediate reactions, we used Watson Analytics for Social Media to guide us through the social networks and we quickly saw three themes emerge.

Data visualizations make it easy to find new insights in your data when you're using Watson Analytics. Let's look at some of the cool things you can do with the "dataviz" generated by Watson Analytics.