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The Periodic Table of Email Marketing

October 4, 2011

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By: Ricky Warren

Head of Marketing

OsneyMedia

The switch from direct mail to email over the past decade hasn’t been without it’s complications, but if you get the formula right, it can be one of the most rewarding channels out there for your marketing strategy.

Check your strategy against these elements to get the most from your email marketing - elements are weighted from +1 (weakest) to +3 (strongest) to represent relative power...