G3 Translate's Blog

Translating market research projects is a specialized niche that requires experience, diligence, and an in-depth understanding of the subject matter for the highest quality results. Finding a trustworthy translator for surveys, moderator guides and focus groups takes a bit of research. When looking for a superior insights project translator, refer to these four key signs of excellence.

Translation quality is crucial to ensure the correct message is getting across to an audience. Proper translation goes deeper than simply translating the words used. It must consider cultural differences, subtle nuances for contextual meaning, and even consideration for regional dialects and slang. Because of these complexities, even minor mistakes can have a large impact the intended meaning of the document.

Keeping a project on-time and within budget is key for any successful project manager. But before a project can get started, the bid must be completed. Understanding key factors which directly affect pricing can be of tremendous help to get the project started more quickly. Here, we shed light on three key factors that directly affect the cost of translation: language, complexity and deadlines.

We are an innovative company that combines linguistic talent with advanced technology and a deep understanding of the insights industry. Our translation services help our clients collaborate on a global scale. Brands and companies are moving quickly into new markets, evaluating new products and need client feedback for internal changes. We know that companies are basing massive amounts of potential investment dollars based on the data collected through highly-focused global market research. For this reason, the translation quality of international questionnaires needs to be spot on. At G3 Translate our difference shines through our experience, our commitment to connectivity and ultimate dependability for translation accuracy.

Companies spend millions of dollars managing their reputations online to reduce negative press and increase appeal to a global audience. While the costs of a poor reputation are immense, reputation management represents a big expense for companies. While paying to clean up a poor reputation whether true or false, some thought should also be placed on how to prevent reputation loss. For brands with global footprints which span over multiple languages, finding a quality translation service is one point where companies need to be vigilant. Proactive reputation management includes proper vetting of all vendors, but when you cannot read a vendor's output in your own native language, reputation management can be even more complex.

Remember that time in 1977 when President Jimmy Carter abandoned the U.S.? No? Oh yeah, that’s because it never happened. But that’s what he said in his address during a visit to Poland – in the first trip of his presidency. At least, that’s what the Polish audience thought he said. What he actually said was, “…when I left the U.S.” It’s just the difference between going on a business trip, and turning your back forever on the country you have been elected to represent. It’s also a real-world example of an interpretation mistake caused by a lack of cultural understanding.

Through professional and culturally relevant translation you can break through language barriers to not only communicate your thought but also do so in a way that helps the listener engage in a meaningful way. The translator should take the burden of not only translating the very words of the message, but also be sure they are conveying the meaning. Cultural awareness is imperative because culture is much more tightly bound to language than most people understand at first glance.

It’s often joked that the U.S. Mason Dixon Line is the division between “y’all” and “youse guys.”

This joke is an oversimplification, of course, but it serves as an illustration of the types of cultural divisions in linguistics that exist all over the world. Braces in Britain are quite different from braces in the U.S. So are chips. And most languages don’t even have an equivalent of the Scottish “tartle” - that second of hesitation when introducing someone, because you forgot their name.