Pete Zillig, Co-CEO Euro RSCG New York

Digital Isn't Just Another Channel

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"At Euro RSCG, we have one P&L. 40 percent of our revenue is now what we consider digital." Pete Zillig

"New York, New York: The Media Capital Becomes Digital Media Capital – New Platforms, New Opportunities." Welcome to a Leadership Channel podcast on TotalPicture Radio, this is Peter Clayton reporting. Last month Howard Bass, Partner, Media & Entertainment Advisory Services Leader, Ernst & Young LLP joined us to discuss the panel he led at the Bloomberg Media Summit.

Today, I’m excited to have on the program one of the panelists, Pete Zillig, Co-CEO, Euro RSCG New York. Previous to his role in New York, Pete was based in London, and was president of Global Brands for Euro RSCG Worldwide.

Euro RSCG Worldwide has been named the largest global advertising agency for the fifth year in a row, as measured by total number of global accounts, according to the 2010 Advertising Age Global Marketers Report.

Questions Peter Clayton asks Pete Zillig

You’ve been in NY for a little over a year. Any surprises? How are you adjusting to life in the States?

Discuss the concept of one P&L, and what effect that's had on the agency, culture, and bottom line of Euro RSCG

In general, what are some of the major trends and opportunities the advertising agency sector is experiencing in 2011?

You have very strong views regarding transparency and authenticity. Could you share those with us?

You had mentioned EURO RSCG has moved its tech lab in-house. What are the advantages? Your comments on empowering Millennials to lead projects and make decisions I find very refreshing, please share your perspective.

(Lots of articles on the Euro RSCG blog about millennials. Just read a Prosumer Report called Millennials: The Challenger Generation.)

What impact and opportunities do you think the iPad and other tablets coming into the market this year will have on ad agencies?

Take-a-way's from the Media Summit? (What did you learn - find interesting - what surprised you, if anything)

On last question. I was inspired by the One Young World initiative. Can you give us some background, objectives - and tell us about the up-coming conference in Zurich?

About Euro RSCG Worldwide

Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and interactive solutions to clients including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Heineken USA, IBM, Jaguar, Kraft Foods, Lacoste, L'Oreal, Merck, PSA mPeugeot and sanofi-aventis. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications.

About Peter Clayton

Peter Clayton, Producer/Host, is an award-winning producer/director of radio, television, documentary, video, interactive and Web-based media who has created breakthrough media for a wide array of Fortune 100 clients.

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