Gen Y is Taking Action

A new poll by TD
Ameritrade Holding Corporation said it was Gen Y in particular that seemed
to learn the most from the recession and are the most likely to be taking action, the news
release said. According to the announcement:

Forty-one percent (41%) of Gen Y investors are monitoring the markets and their
portfolios more frequently following the recession, compared with 30% of
Gen X investors.

Thirty-four percent (34%) of Gen Y investors have put new money in the stock
market, compared with 14% of Gen X investors and 15% of Boomer
investors.

“These findings are particularly interesting because Gen Y is
often considered somewhat entitled by the masses, especially when it
comes to financial matters,” said Nicole Sherrod, managing director, TD
Ameritrade, in the news release. “This survey shows their capacity to
learn from the mistakes of previous generations and to react and plan
accordingly. It’s a very positive sign for the future of our country.”

While many (42%) of these children of Baby Boomers say their
parents’ generation was better off, they aren’t letting it hold them
back. Many Gen Y investors have already made progress when it comes to
saving for longer-term financial goals:

Sixty-one percent (61%) are on or ahead of schedule with retirement savings

Forty-nine percent (49%) are on or ahead of schedule with education savings

Sixty-seven percent (67%) are on or ahead of schedule with building an emergency fund