“…a far more immersive sound experience than you're used to from your tablet.” – Uncrate

“The best part? How beautiful the design is. Sleek and high end. I’m absolutely in love!” –Redesign Revolution

"...turns iPad into a movie theater in your lap." - Cult Of Mac

"Lightweight, rugged, easy on the eyes, with five times the volume, [ORA] is a fully design-integrated, has-it-all HiFi audio upgrade for iPad 2/3. " - Mocoloco

"...For The iPad Owner Who Can’t Live Without 8 Speakers Built Into Their Case" - TechCrunch

"Ora is an iPad case for audiophiles..." -iMore

"ORA is solving this problem beautifully...We were impressed by the powerful sound and the build quality of this compact speaker case." -Ubergizmo

ORA surrounds your iPad with an audio life force...[yet] remains low-profile enough that it doesn’t interfere with the aesthetic of the iPad it’s meant to upgrade. -- Digital Trends

We love iPad. We hate compromise.

We love to watch movies, play games, listen to music and connect with friends
on our iPad. The beautiful, high-resolution screen is great, but the maximum
volume is minimal at best. Plus, sound only comes from one end of the product,
flattening the audio experience.

Meticulously engineered from the inside-out, ORA has eight tuned, front-facing
speakers surrounding the screen, turning your iPad into a portable entertainment system that is 5 times the sound volume as your iPad alone. Feel the
action moving from left to right. Boost the intensity of the games you play.
Enhance the clarity in movies and conversations.
Experience the depth and detail you’re meant to hear in your music.

Beautiful design.

Crafted by our award-winning design team using authentic, premium materials,
ORA looks as good as it sounds. An integrated product that fits your lifestyle
and invites you to show it off. A stunning match that complements and
enhances your iPad.

Protected on the go.

Designed for true portability, ORA is built using durable materials,
with a magnetic protective cover that flips open into a stand. It’s
lightweight and rugged, built to deliver amazing sound, wherever you go.

All you need.

ORA has its own battery, it won’t drain your iPad’s power, giving you up to 10 hours of unplugged play time. ORA uses the same connector and charger as your iPad, so there’s nothing
else to buy or carry. It charges both of them at the same time.

Sound innovation.

To achieve a compact and light weight design, ORA uses an array of speakers around
the display. The 8 speakers are facing the listener and deliver more than 5 times the loudness
of the iPad. This configuration reduces the harmonic distortion level (THD) well below competitive
designs and brings clarity to voice and instruments.

The optimized speaker placement coupled with a Digital Signal Processor control the 3D stereo
expansion in both orientations (portrait and landscape). This results in a wider stereo image delivering
a full immersive experience.

The dynamic range correction controls the 16 Watt peak power available and matches the speakers'
dynamic response. It brings the smallest details alive while respecting the overall loudness. Finally,
the parametric equalizer is hand-tuned to optimize the frequency response at each volume step and
ensures a better listening experience in every condition.

Easy insertion and maximum protection with four quarter-turn fasteners

Outside dimensions and weight:

9" 1/4 (235.1 mm) x 11" 3/8 (288.9 mm) x 0.7" (17.9 mm)

ORA STEALTH and ORA POP: 12.8 oz. (365 g)

ORA Limited: 13.8 oz. (392 g)

WHY OUR GOAL IS 450KWe are a team of industry experts who have developed audio products like TDK collection and Aperion Aris and have worked with Vizio, Intel and Nike. We've been in the trenches and know what it takes to bring quality products to market.

To achieve the quality and craftsmanship of the ORA sound system, we need a level of funding that will enable us to manufacture custom-made, high-precision speakers and hand-tune the integration of each audio component with our custom audio amplifiers. The biggest expenses are the cost of premium parts and materials and the tooling required to manufacture each part IN VOLUME. Being able to manufacture the product in volume is key in order to bring ORA to our backers at an affordable cost.

PLEDGE NOW

We Will Deliver.

We hate compromises - we were determined to build ORA with a focus on BOTH quality and design. The pictures here are from our first five working prototypes. ORA works. It's beautiful, and sounds amazing.

We are a team of industry experts with proven experience spanning consumer electronics, audio technology, hardware/software engineering, and industrial design. We know how to develop and ship products. Our plans have been reviewed and vetted with industry peers and leading suppliers.

We are passionately invested in this product and have been funding it ourselves so far. With your help we are confident and determined to bring it to market.

Here's where you come in.

Be part of our journey. Our current working
prototypes have cost us several thousands of dollars using standard parts and
materials. Our next step is to produce a first batch of units that will make
this device a reality for everyone. We need funding to manufacture
custom made, high-precision speakers and to hand-tune the integration of each
audio component with our custom audio amplifiers. This is required to push the
audio performance even further and deliver a great product.

Our two largest expenses are the cost of premium parts and materials (that
meet our standard for quality and craftsmanship), and the tooling required to manufacture
each part in volume. Other expenses include engineering, quality assurance, and
environmental, safety and certification tests.

We are doing this at cost—taking it direct to you. If we were to go
through retail, this product would be a much higher price. We need your
help to make this product a reality.

Make Some Noise

Be part of ORA—pin it, post it, tweet it—get the word out. Your pledge—and
your friends’—can help bring this product to life.

FAQ

How
much louder are ORA speakers than the built-in iPad speaker?

The ORA audio volume is approximately 5x louder than the
iPad’s internal speaker. Plus, its wide sound field makes it easy for a few
people sitting together to clearly hear the same movie.

Does ORA have its own battery?

Yes. ORA has its own rechargeable
battery. It won’t drain your iPad battery. A battery indicator and LED let you
easily check your charge.

How long is the ORA battery life?

A
fully charged battery lasts up to 10 hours, enough for four full-length movies.

Can I use my existing iPad charger with ORA?

Yes. ORA uses an
integrated, pass through connector so you can use your existing iPad charger
and sync cable. Just plug your charger directly to ORA. You can charge ORA and your iPad at the
same time.

Which
iPad models does this work with?

ORA is designed for iPad
2 and iPad 3. We are working on a version of ORA made for iPad mini and iPad 4.

Is there a microphone so that I can video chat?

The iPad built-in microphone is working great with ORA enabling video chat on your iPad.

Can I use the ORA in both portrait
and landscape modes?

Yes. And, the stereo
sound adjusts whichever way you turn it.

Can I
pick a color when I pledge?

Yes. You will pick the color in the survey you will receive by email once the project is funded.

Risks and challenges

Our main challenge is to produce a first batch of units that will make this device a reality for everyone. We need funding to manufacture custom-made, high-precision speakers and to hand-tune the integration of each audio component with our custom audio amplifiers. This is required to push the audio performance even further and produce a great finished product.

We want to deliver an amazing product direct to everyone - with amazing sound, authentic materials, and one-of-a-kind details. We have manufacturing partners identified and a detailed schedule in place to meet the ORA delivery date.

We are working with a network of suppliers to make this project happen:
- The electronics are designed in the US and made and assembled in a local factory in the Bay Area.
- The mechanical parts are designed in the US as well and then outsourced in Korea. They are shipped to the Bay Area factory for assembly.
- A speaker manufacturer is working with us to fine tune the audio cavities and create a new speaker design.

After funding, we will continue implementing the very last details of the design and refine our prototypes until the end of February. We will perform 4 weeks of testing before releasing the design for final tooling. We expect tooling to take less than 6 weeks and to get us the units in May. We will perform final testing and submit for compliance and certification. We will then be able to release the units in June to everyone.

FAQ

Rewards

You selected

$10 reward

8 backers

Be part of the experience. Join our journey and receive a limited ORA “MAKE SOME NOISE” letterpress print before the launch. Get us closer to delivering this amazing product. You will get updates of our journey and process as we bring ORA to life.

Estimated delivery:Jan 2013

Ships anywhere in the world

You selected

$20 reward

9 backers

Be part of our future and get updates of our journey and process as we bring ORA to life. Once funded we plan to design for additional iPad models (iPad 4, mini, etc) and will need your continued support. Pledge this level now, to help us continue our product line later.

Estimated delivery:Jan 2013

You selected

$30 reward

8 backers

Customize your ORA. Get an extra cover/Stand. Comes in 5 colors (Black, Grey, Red, Green, Cyan). Pledge this level to get the perfect accessory for your ORA. Works with every ORA product.

Estimated delivery:Jun 2013

Ships anywhere in the world

You selected

$99 reward

123 backers
Limited (377 left of 500)

ORA STEALTH: For a limited time only, get this immersive sound system at the "early supporter" price of $99. We can only offer a limited number at this value - (Does not include matching cover/stand.) - (Retail $199).

Estimated delivery:Jun 2013

Ships anywhere in the world

You selected

$129 reward

12 backers

ORA STEALTH: Get this immersive sound system in Black. (Does not include matching cover/stand.) (Retail $199).

$149 reward

105 backers
Limited (1895 left of 2000)

Kickstarter exclusive! GET ORA LIMITED EDITION: Get this white/aluminum immersive sound system with matching cover/stand at the "early supporter" price. The ultimate ORA experience with stunning white-on-white finish and aluminum outer ring. (Retail would be $299).

Estimated delivery:Jun 2013

Only ships to: United States

You selected

$199 reward

22 backers

Kickstarter exclusive! GET ORA LIMITED EDITION: Get this white/aluminum immersive sound system with matching cover/stand. The ultimate ORA experience with stunning white-on-white finish and aluminum outer ring. (Retail would be $299).

Estimated delivery:Jun 2013

Ships anywhere in the world

You selected

$200 reward

2 backers

ORA MINI. Get this immersive sound system with matching cover/stand. Your choice of Black or White (not Limited) case included. This works with the iPad mini and the new connector.

Estimated delivery:Jun 2013

Only ships to: United States

You selected

$200 reward

8 backers

ORA Retina/iPad 4. Get this immersive sound system with matching cover/stand. Your choice of Black or White (not Limited) case included. This works with the iPad Retina Display and the new connector.

Estimated delivery:Jun 2013

Only ships to: United States

You selected

$1,000 reward

2 backers

Kickstarter exclusive! Meet the team behind ORA. Spend a day with the experts to learn, in details, how we developed ORA. Get also a personalized engraved ORA LIMITED EDITION with matching cover/stand.

Estimated delivery:Jun 2013

Only ships to: United States

Funding period

Nov 19, 2012 - Dec 30, 2012
(41 days)

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