All British creatives & film makers invited to create and submit their Doritos ads in an online contest in partnership with Channel 4. The best spot of the campaign has a chance to win £ 200,000 and beside of that it would be aired on British TV channels in June through July.

It’s a fun competition, and last year’s winner was well deserved. One great thing about this year’s competition is that the organizers made 74 tracks of music available for use in one’s ad, something which is such a no-brainer in retrospect. I don’t think we would have been able to go out an record the track we used in our ‘MAN Vs. CHILLI’ ad ourselves: http://www.jasonfairley.com/blog/man-vs-chilli.html