Do you agree with the Postal Service’s decision to change the name of Express Mail and rename Parcel Post?

A rose by any other name would smell as sweet, but what about Parcel Post and Express Mail? If these products have new names, will they be more appealing to customers? We are about to find out.

Later this month, the U.S. Postal Service will change the name of Express Mail to Priority Mail Express. Earlier this year, the Postal Service renamed Parcel Post to Standard Post. These name changes also come with some product enhancements, including improved tracking and insurance services. All of these changes are designed to strengthen the Postal Service’s shipping business in the rapidly expanding package delivery arena.

Parcel Post, one of the Postal Service’s oldest products and among its best-known brands, just celebrated its 100th anniversary. Its origin in 1913 is memorialized in stone at the old Post Office Department headquarters in Washington, D.C, where it is among a list of historic postal products inscribed in the building’s façade. In 1977, Express Mail became one of the few new “subclasses” created since passage of the 1970 Postal Reorganization Act. Since then, it has been known as the Postal Service’s premier express mail service, providing overnight delivery to some destinations. Of course, postal products should evolve to meet market needs, not remain frozen in time like an etching in stone.

Despite the long history of these products, the Postal Service believes that these rebranding changes will reinvigorate them and make them more competitive. In particular, the Express Mail change seeks to capitalize on the strong Priority Mail brand and the positive associations with it. Express Mail volume has fallen three times faster than Priority Mail since 2006, and Priority Mail is 20 times larger than Express Mail; and unlike Express Mail, Priority Mail has seen recent volume growth. Also, the Postal Service said “Priority Mail Express” will allow it to offer more definitive service expectations. Priority Mail will no longer be called a “2-3 day” service, and instead customers will get 1-day, 2-day, or 3-day service based on the specific origin-destination characteristics of the package.

Do you think the name change will reinvigorate Express Mail? Will customers be confused by the name changes? Are the name changes important from a sales and marketing perspective, or are there other service-related changes that would help?

Regarding Standard Post, does the jettisoning of the established “Parcel Post” brand strengthen the Postal Service’s position in the shipping business? Does the inclusion of “Standard” in the title make it too similar to other postal products, notably the mail category of Standard Mail, which is used by business mailers to send advertising? Or is the name likely to be unimportant to users of this ground parcel service?

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This is what comes up on the internet when asked if post office can overnight to a PO Box:"USPS is the only overnight shipping carrier that is allowed to deliver packages to a P.O. Box address. Other carriers, such as UPS and FedEx, are not able to deliver packages to mailboxes in the Post Office."
NOT TRUE. Tried to overnight an important package to California. This was on a Thursday morning. Delivery time said Saturday afternoon?? when I asked about it I was told-oh, overnight is the same as priority express. NOT TRUE. Priority Express is 2 day not overnight. If I told my boss I'd have something overnight and showed up 2 days later-I'd be fired! IT'S NOT THE SAME THING FOLKS. OVERNIGHT IS OVERNIGHT. 2 DAY IS 2 DAY. Stop advertising services that you don't have.

Thus exact thing just happened to me today. I ordered priority mail envelopes from the post office and they said priority mail express. I assumed they were the same thing since it was the only thing they offered online. I just got notified today that my package made it over 7 states to its destination only to be held at the destination post office for insufficient postage. They say my customer owes the $17 to receive it! I paid $5.75 for priority mail FRB rate and it went thru several PO's before 1 said it's wrong. Now they will return it back 7 states to me costing them more just for me to change an envelope. What idiot in the post office decided to make this dumb and very confusing change?!?

The fact of the matter is that your 1-day, 2-day and 3-day service is as deceiving as a pyramid scheme. You leader your customers to believe that 2-day service means that your package will arrive 2-days (Non holiday etc) after it is sent. That is not the case, the "2-day" service is more like 5 business days and sometimes longer. You need to completely rename your services as they are misleading and do not represent the reality of what you are able to provide.

Express Mail is Express Mail and Priority Mail is Priority Mail. Changing the name of Express Mail to include the name of the slower Priority Mail is causing mass confusion. Some of our vendors ship for us when we're out stock and they keep sending things Priority when they should have been Express... happened again today!!! First fire the idiot who changed the names... then fire everyone up the line from that person. Then return to the previous, well understood terminology which didn't need fixing. Clearly the Peter Principle at work here.

Why not just call it overnight post or overnight parcel. That's what you're selling and that will make it easier for the consumer to decide if they want to overnight it or get there in two or three days (Priority or Priority fixed rate). The post office should be expanding their hours and making it easier to do business with them. Instead they allienate the customers by making changes without considering the impact on mailers. Also, they need to improve their tracking system updates so it gives more timely information instead of just when 'someone' decides to scan it.

the name "priority express mail" on boxes etc is confusing people with 'priority mail'. In mixing the two terms "priority' and "express' it leads to confusing. I just had to pay $34 extra to receive a package that was sent "priority' mail, but, packaged in a "priority express mail" box. The originator sent it "priority mail" but, in order to receive it, I had to pay the "express mail' price because it was in a "priority express mail" box, not a "priority mail" box. This is highly confusing. Please take the word "priority" off of all marketing and boxes for "express mail".

More bureaucratic self-justification. Service getting worse. Delivery and scanning of Priority Mail is inconsistent making for a frustrating customer experience. One can track a package across the nation and when it arrives at the large PO, it disappears without a tracking scan.

You have a problem with delivery a service on a consistent basis. You have closed the airport express mail facility. You no longer guarantee express mail until delivered to the post office very early in the day.
Now, you want to add another area of confusion to a area which you are having problems with a product. Last thing you want to do unless the name clarifies the service you are delivering. Priorlty Mail express sounds like Priority mail. Express mail clearly states the name of the product. My opinion, very bad decision to rename a product which only needs to be improved by being able to accept & guarantee the mail when deliveried later to the post-office. Fedex allow drop-offs as late at 10:15pm for delivery the following day. NOT THE POST OFFICE!! I'm not sure what the hours are now regarding next day delivery.
Douglas Satcher

I mistook your new envelope for a Priority Mail envelope and my package came back. Who came up with the hair-brained idea to name Express Mail Priority mail? I'll bet you thousands of people are picking up the wrong envelopes. In my case, apparently there were no Priority Mail envelopes, so I just assumed the Priority Express Mail envelope was used for both. Now that would make sense. Save on printing costs.

ANYTHING that causes people at a full-service counter to pause and think about what they want to buy will harm the efficiency of the store, confuse (and possibly anger) customers, and will not yield the expected growth in a product line any more than price and service. Priority Mail is a great product. Express Mail was a fine product, too. What in the world is Priority Mail Express supposed to be? It's bad enough that you get the "20 questions" from the SSA for even the most routine transactions. Now you will have the customers asking the questions right back, and having to fill out a special label at the counter. The answer is revenue AND turnover, not "maybe we can trick someone into buying express service when all they needed was Priority Mail.

The new USPS 2 day priority mail is a fraud. The package often takes longer than three days and their tracking system has become a joke. To make matters worst when I went to a Post Office to inquire about this I was met with unsympathetic and rude postal workers. I have paid up to $10 for a faster service and have received parcel post faster than the more expensive 2 day. The only way the USPS will correct this is if you hit them where it hurts. Their pocket! Everybody should stop using USPS for packages and start using UPS or FEDEX. I have never had this tracking or packing stalling problem with them. Stop complaining and use FedEx or UPS only then will they take their problem serious.

We order expensive live chicks and not having overnight delivery has cost the lives of several indefensible baby chickens. Very sad when you think you can get overnight delivery only to have it take 2 days!!! We didn't know until just now that true Express Mail is a thing of the past. We kept requesting the breeder to send the chicks with guaranteed overnight delivery and couldn't understand why we kept getting the chicks delivered in 2 days. Now we know. Express Priority is just glorified Priority Mail. This is just another in a long line of fiascoes by the USPS. You truly have to know the inner workings of the Postal Service to understand why they would do away with Express Mail. Instead of management mismanaging the delivery of the mail it would be have been a much wiser decision for them to keep Express Mail; now this service will just be picked-up by alternative carriers such as FedEx. FedEx now you just need to accept live animal shipment and you will have our business!

SO FED up with postal service and the excuses, 2 times I had packages that I was expecting, I checked the tracking #'s mid day when my mail lady usually comes, both times packages were scanned as delivered. Come to find out she scanned them and never delivered them. After I frantically went thru the neighborhood checking to see if maybe she left them at the wrong address, I had to make a trip to the post office to retrieve them. The excuse was she scanned them at the start of the route but couldn't make it down your street, because of snow flurries, and I mean the roads were not even covered. My latest complaint is I shipped out a package that the receipt clearly states delivery on 3/20/2014 , 2 day priority mail. Well it wasn't delivered that day or the next. and according to tracking info. available it won't be today either. The post office doesn't update their tracking info. in a timely manner. According to the tracking info. my package was sitting in Springfield, MA. on the day it was suppose to be delivered. This is the LAST TIME I use the postal service for packages, I will pay extra money and use FedEx or UPS. At least I know my package will get to its destination on time. The whole postal service is a joke, and they keep raising rates for what, it certainly isn't to improve their services.

Priority mail express is a joke. Paid to get it to a major city on West coast in USA overnight. Was accepted at local east coast post office at 2:30 PM and according to the tracker on line, never even made it out of the state that day. Was supposed to be delivered by 10 AM on west coast and tracker doesn't even show the time it left local state, let alone an arrival on the west coast. What a joke. This is last time I will use Post office overnight service
Had a similar problem about a month ago mailing simple Priority mail from West Coast to East Coast. Took 4 days!

It's just another reason the postal service is going broke. Whoever it is that comes up with these dumb ideas is not only out of touch, but making an obvious ploy to be deceptive by jumbling up old and new names in hopes that no one will notice when they charge more for less service. It's an alarming and disgusting trend that seems to be pervasive in every aspect of our government. A great example of bureaucratic bean counters sitting in a board room thinking "shiny ideas" that have no substance and do nothing to address the serious issues facing the postal service. Unethical morons.

I'd really like to know what company did the marketing research for this boondoggle of a change. There was never any "brand name confusion" - express mail saw a drop in use because it was too expensive and the USPS couldn't provide the level of service that UPS and FedEx provide - real time tracking and ON TIME delivery! Priority mail is useful for those of us who don't want to go to the bother of shipping by the other carriers - i.e. Weighing packages, finding a drop box or pick-up point. I foresee waste as customers use the wrong packages and waste time at the windows changing to the cheaper option. And I as I currently have the "floor" - shipping "standard post" is practically impossible as the window attendant will almost always upgrade to priority unless the customer is vigilant in asking for the lower cost service.

I need to know the name of the person ultimately responsible for the implementation of a new form that clearly confuses the carriers, during December, the month of Christmas. My daughter still hasn't received her package. They were supposed to LEAVE IT. I double checked with the USPS employees at my end to make sure I filled it out correctly. The manager/department head, etc. that thought the holiday season would be a good time to make a switch to a form that the carriers do not understand, needs to come forward. The new name of the service is not really that important if the service doesn't work.

I'm going to give both an "atta-boy" and a "screw-up" award to USPS. First the "atta-boy": for years I've wondered what "tracking" meant to USPS - never got any updates between the sending point and the receiving point and suddenly: TTRACKING WORKS!!! Atta-boy! Now the bad news: just shipped a parcel by "2-day Priority" - checked in at the end of Day 2 to find it not half way to destination with an expected delivery on Day 5. Obviously, they knew it wasn't going to get there in 2 (or 3 or 4) days when it left. That's no way to build confidence, a track-record, or customers! Might as well have shipped it Standard Post - couldn't do any worse!

It is causing a lot of confusion with my customers, so I just use the old names. Why anyone would think Priority Mail Express makes it less confusing is beyond me. It would be funny, if it didnt harm my business so much.

I don't think we care what you call it, but since online shops seem to want to use it, I'd just like decent customer service when I go in and mail delivered during the time frame I paid for. In my city if it comes into the office late Thursday or Friday, they'll put it in your box Monday. No rush... We have to go in and convince them to look for it. I would never have a client again if I did that.

Another attempt to simplify has become another bane to the average user of the Postal Service. Having two unique options to send your mail combined into one package!!!!! On one hand we have the very popular Priority mail option and then we have the Express mail option, both unique in their own ways. Now we go and combine the two names together on packaging that will further confuse the customer when they come to mail their products. If this is not another way to keep our customers away from using the Post Office, I don't know what is. This idea goes hand in hand with the idea of doing away with the blue and orange Express bags and using regular tyvek bags and slapping an express label on it. If we want to bring our delivery numbers up we have to keep a way of differentiating our services so they can be shipped correctly, not by combining names of our popular mailing options so as to confuse our wonderful customers into using the wrong mailing boxes! Here sir, Try one of these Priority Mail Express Standard Media Mail 2-Day boxes.....is this the next big idea????????

Received a **PRIORITY MAIL** EXPRESS Envelope sent from FL and I had to pay $15.00 to get it. Person thought he was sending Priority Mail and he was sending Express. Envelope is totally confusing and it took 6 days to get to me.
Is this really the way to instill any confidence in the USPS?
Do you suppose it is a (temporary) way for them to make extra money? Not very ethical to say the least.

Agreed with everyone else that this is a really bad idea. Ironic, I suppose, that months after their posts, ALL of the above commenters expressing their opinions about a name change... had their own names changed! Now they all read "Anonymous". Up until about 9/15/2013 their publicly (and voluntarily) posted names were allowed to stand, lending credence to their overwhelming complaints about this latest USPS boondoggle.

Thank you for bringing this to our attention. Over the weekend we did an upgrade to our blog site and the upgrade defaulted the settings on the comments to "Anonymous". We believe we have it fixed now and for those who included their names with their comments, the names should be visible again. We apologize for the inconvenience.

I can't get service for priority service now , how is changing a name = better service. USPS in NJ can not deliver the mail
in accordance with their own rules. As soon as the public knows what difficulties , inefficiencies mount up,USPS changes the rules to led to more uncertainty and poor delivery of the mail. Its a disgrace to the American people who fought wars for this country. I SENT A COPY OF THIS ON GOING COMPLAINT TO MY ELECTED OFFICALS.

I just found out about this, as I looked in vain for Express Mail schedules.
Who the devil do you think you're kidding? "Priority Mail is 20 times larger than Express Mail" and growing, and you fools think or claim it's because of the branding NAME ??
Priority Mail, deadly obviously, is popular because it's SO much cheaper than Express Mail, not because of its NAME. (And it theoretically gets delivery times back in the range USPS used to provide for regular mail.)
The new "branding" is insane and confusing on its face, as 90% of your poll responders indicate. What a horrible decision to blur the lines after so many years of training us that "Priority Mail" means "the level of mail service we used to provide" whilst "Express Mail" means "the overnight service that's like FedEx". You've managed to drastically diminish BOTH brands. Fools.

Only the USPS could create so much confusion, in such a widespread manner, with such idiocy.
I have seen scores of people in line at the Post Office, puzzled at why their online account, pre-printed
envelope has been returned to them. The reason:
DUH!!! One of the new ('"rebranded" ) envelope says PRIORITY MAIL,
while the other says: EXPRESS PRIORITY MAIL
What pin-headed cretin did this? The reason Express mail is declining is that it's TOO STUPIDLY EXPENSIVE.
"Pretending" it is "sort of like" PRIORITY MAIL by conflating the two envelopes is -- beltway thinking, pretending
to know anything about marketing.
Oh honestly. (Oh, and I just got ready to put a document in what I thought I'd brought home -- a Priority Mail
envelope, but guess what -- its the WRONG ONE. So I get to go back to the PO again. I'm sorry that whoever
did this is so wrongheaded, on every possible level. End of rant. (But seriously folks? Someone is getting paid
for such idiocy?)

do not use the revamped priority express service! I was expecting a package today by noon - guarenteed- and it is currently listed as undeliverable in some sort warehouse. the receipt i have shows correct zipcode but somehow in ended up in wrong sort facility. I even confirmed with the post office that shipped the package that address is correct. they have mis-sorted it and instead of looking at actual address lable they are sending back to sender. such bad service and I paid $40 for it! never using usps to ship packages EVER!

no. they should name it snail-mail. I paid for certified mail on august 5th, for delivery august, 8th, and it just now getting processed- August 12th. not delivered yet. My father passed away; the info was important to us, not important to USPS. no wonder the organization is in trouble. this is not the first time this has happened. I just cant trust this service anymore.

I have been wrestling with problems on my website, as USPS changed these names. For the past month, none of my orders have been working right because of these changes, that were highly unpublicized. I've spent hundreds of dollars on my tech guy trying to track this down, only to find that these changes went into effect without notice.
I have been on board with USPS and have been a huge supporter, but this has caused more headaches than I can even believe. What a bonehead move. It's cost me hundreds in expenses and probably thousands in lost sales.

Ecommerce user here. Daily shipper of 4 to 10 packages, more around the holidays. You should have renamed Parcel Post to "Economy" and left Priority and Express alone. Now people will doubt whether the new "Priority Express" is overnight like the old "express mail" used to be.
As a shipper, I do appreciate the addition of free insurance and the clearer, more exact, estimated delivery times for Priority now. Thanks for that part.
The other name changes were really unecessary and will serve to confuse.

Way to go, geniuses. Nothing like making your products even more confusing to the general public by prefixing "priority mail" to the express mail product. What dolt with a marketing degree right out of college came up with that brilliant plan? The general public is already ignorant enough of mail classes. Is it your plan to simply trick them into buying the express mail product by renaming it? If so, then maybe you're not so dumb, but you're certainly less trustworthy.

USPS Express Mail is printed on the label as 2 Day. Even for packages with the one day (next day) guaranteed delivery. USPS employees will look at the 2 day and abandon the package until the 2nd day even though it would clearly say the guaranteed delivery day is one day not two. This is causing massive confusion to both employees and consumers. I have shipped three packages so far and all three packages missed the guaranteed date (Packages were actually delivered in TWO days, not One day as promised by the guaranteed delivery and the tracking number). That is simply because of the confusing label. I am asking for my money back on all three packages now..
IF you want to change the name at least label it correctly.

Ok I understand priority mail and express mail, but I just received a package that was priority express mail 2 day what is that? Is it express mail or priority mail? I thought Priority Express Mail was the same as Express Mail which meant overnight? HUH!! What is going on with the USPS? Haves the employees from top to bottom lost their minds. No wonder they are bleeding from all ends. Get a grip and leave things alone.

I am a small business that uses the USPS DAILY. Forget the name game. That is just a needless distraction that has no VALUE whatsoever. Sure go make more boxes and envelopes and waste money all because you think one name is better than another. You need to replace your marketing guru.
Why not focus on helping small businesses in AMERICA grow by concentrating your efforts on making the INTERNATIONAL mail services AFFORDABLE AGAIN???! When I started out with my online business, I could ship a small piece of jewelry to Europe using PRIORITY mail for less than 5 bucks. It is PITIFUL what you have done to America's small businesses. You have seriously damaged our International sales revenue and we can no longer compete in that market.
If you make International mail more affordable... WE ALL WIN.

How idiotic to make this kind of change, so confusing. To top it, USPS will have to spend thousand of dollars that it does not need to do, just for educating, advertising, training, supplies, implementation. Whoever in the management approved this waste of money deal needs to get fired. USPS is already losing billions and it does not need this change. It will create chaos not order. Overnight or Next Day Express would have the best name change if it NEEDS it. It will be consistent with other carriers name terms use.

This is an absolutely terrible change. Blending the Priority Mail and Express Mail names into "Priority Mail
Express" is very confusing and makes it much harder to distinguish these services when talking to a customer. Is it Priority Mail or is it Express Mail? These really are two completely separate services, Express Mail is normally delivered by a special Express Mail carrier, not the customer's regular postal carrier.
The naming and the day-specific branding (1-day, 2-day, 3 day) for Priority Mail also implies that Priority Mail (not Priority Mail Express aka Express Mail aka Overnight Shipping) has a delivery guarantee, which is not true. We expect to get calls from irate customers about packages not being delivered by the "guaranteed delivery date" that is actually now printed directly on the label. Imagine a customer receiving a package in three days but the label actually says "Priority Mail [2nd Day]" -- what would you expect that to mean?
As a business, we do the bulk of our shipments via USPS. For now. We shall see how well this change is received by our customers, and re-evaluate our shipping options down the line.

I agree. Imagine the million of dollars just to implement this chaotic, idiotic change - educating, advertising, supplies, implementation, etc. Whoever approved this change needs to go. USPS is already losing billions of dollars, this change is NOT cost effective. USPS should cut cost not create more waste. Someone is making $$ revenues, who could that be? Investigation should be in place.

I still have customers that refer to their mailing as 2nd, 3rd or 4th class mail.
Standard or Parcel Post . . . not a big deal. Still has the word "Post" and cannot get confused with another service.
Priority Express? . . . CONFUSING.
Don't they test out these name changes in house before making such a decision? This is the use of two words that clerks across the nation use to distinguish between two different services. And now the decision is to combine the names??? and yet have two different services????
If the USPS wants to be efficient, it wasn't with this decision.
The present Express mail and Priority Mail envelopes are of similar shape, color and size. Do you know how many times a clerk has to explain to a customer that they are using an Express mail envelope with a Priority mail label or that they used an Express mail label on a Priority mail envelope? Did anyone ask?? Customer gets frustrated, time is spent explaining and the product is thrown away to correct the mailing. The current set up had its faults. This latest decision has made it worse.

So you want to screw around with yet another name change, and for what reason? When Priority Mail came onto the scene, it was a joke. The USPS could no longer meet its own standard for delivering all mail going 500 miles or more in the continental US in 3 days or fewer. So, you come up with a new product because you couldn't meet your standard, and then proceed to slow down on the delivery of the remaining routine standard (sorry, that is NOT parcel post to those who know) First Class mail. And now you are playing with smoke and mirrors once again by renaming what, the Priority Mail AND the Express Mail? What does that mean, exactly?? So the customer has to decide on 1-, 2-, or 3-day service, which will mean much more time online to determine the postage for something you want to send, rather than just clicking ONCE on the product and service you want. You really know how to piss people off, don't you? You people at the HQ have lost it. A rose by any other name is still a rose. And many corporations have had to learn that the hard way.

NO! NO! NO! Half of USPS advertising for Express Mail came from customers being confused thinking "we" were FedEx and savvy SSAs picked up those customers by saying "we don't have FedEx but we have Express Mail. It will get it there overnight.". What do we say now? "oh we can send it Priority Express?" That kind of takes the punch away. And what about the tens of thousands of Express packaging in storage? I've been there. I know. The supply will be used for a month or two then thrown in a recycle bin, a huge waste of money. A stupid decision all the way around.

So it's still the same service with the word "Prioity" added. Yippee. Quit fiddling around with combined names, and learn how to ship quickly and accurately. This is just another way to confuse the customer, and all of the companies that give you an option for shipping a product to their customers. If the new name steals market share, but isn't any better, people will just stop using USPS altogether . This scam will make "The New Coke" look like a raging success.

"I mailed a package to my son two days ago and it was supposed to have been there yesterday. It had his passport in it and he needs to be on the plane today. I need you to find that package and get it delivered today, and I also want a refund because this Priority Mail 2 Day did not make it in 2 days."
"What do you mean you don't guarantee it?"
I can just see the complaints already. Take a number.

Changing the names make sense but really it should have been done after 9-1-1. We should get rid of the name "Express" as its has been co-opted By Fed/Ex. Instead, Express Mail is the premium service of the Postal Service it should have been renamed "Premium Service." Not mail but service. As far as parcel post goes the name has been outdated for decades. Standard was also a mistake as it equates to it the norm of mailing services. Instead, it should have been titled "Economy" service. Make no mistake, there is no substitution for the correct branding to match the service of the United States Postal Service. 'Cause nobody does it better." It is definitively sad that rebranding name suggestions were not allowed prior to actually changing it.

We have just been informed our post office in Pine Mountain Club Ca 93222 is being closed. We are a mountain community of 2,315 population. We have never had delivery and must go to our town PO. The...

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