SUMMER FRAGRANCES

Ever since 1995, Issey Miyake's pioneering fragrances are reinvented each summer by a guest artist. In 2017, the world-renowned French typographer Philippe Apeloig writes a new chapter in the creative saga.Letters, symbols and vibrant colors have always been key elements of Issey Miyake's vision. The 2017 Summer Editions offer an exciting, graphic translation of this modern aesthetics.“Movement is at the center of my work”, Philippe Apeloig says. To express the exhilarating freshness of the Summer Fragrances, he turns the streamlined shapes of their iconic bottles into sunny yellow letters. The names of the scents become bold, playful forms, dancing like white sails on a sea-blue background.

On sale at the following stores.

Left: L'EAU D'ISSEY SUMMER EAU DE TOILETTERadiantly feminine, the fruity floral scent opens with a splash of tangy grapefruit and lychee. Their freshness blends with a sparkling heart of passion fruit and guava. Subtly aquatic floral notes bring a softer, sensuous touch to the exotic cocktail. A silky vanilla infusion, rounded out with woody notes, suffuses the scent with sun-kissed warmth in the drydown. (100mL)

Born in 1962, Philippe Apeloig is a graduate of the École Nationale Supérieure des Arts Décoratifs (ENSAD). He was the artistic director of the Louvre between 2003 and 2007, and has won several prizes for his compositions. He designed the poster for the blockbuster exhibition "Yves Saint Laurent" at the Petit Palais (2010), and has also created numerous visual identities and logos for publishers, theaters, nonprofits, governmental agencies, and businesses. In 2013, the Museum of Decorative Arts in Paris presented his first major retrospective. He is currently working with Jean Nouvel on the wayfinding system and the logo for the Louvre in Abu Dhabi.

＜Exhibition＞Apeloiggg Tokyo Philippe Apeloig Exhibition, Apeloig's 361st exhibition, is being held at Ginza Graphic Gallery (ggg) from August 7 (Mon), 2017. The exhibition features the package designs of ISSEY MIYAKE PARFUMS products, such as its summer fragrances and Holiday Coffret, which focus on the themes of typography and landscapes. Other exhibits include a new venture into sable porcelain, numerous dynamic posters, and funky fonts and logos that are surprisingly exactingly designed. See the Ginza Graphic Gallery website for details. http://www.dnp.co.jp/gallery/ggg_e/