The Hyundai Motor Company is the world's 5th largest automaker selling mid-sized sedans, coupes and SUVs like the Sonata, Genesis Coupe and the Santa Fe. The Hyundai logo, a slanted, stylized 'H', is said to be symbolic of two people (the company and customer) shaking hands. Hyundai means "modernity" in Korean.

A friend once asked me — jokingly, mind you — what vehicle would be the ride least likely to arouse suspicion from the police. The anti-heat score, if you will. As a proud (multiple) past owner, I knew the correct answer — a grey, ubiquitous, anonymous five- to 10-year-old General Motors sedan. At least, I thought I did.

Well, I take it all back.

Only while driving a Hyundai Santa Fe Sport does one realize that everyone else drives a Hyundai Santa Fe Sport. Everyone. In fact, you’re probably reading this in a Hyundai Santa Fe Sport. Allegedly, Hyundai sells the popular crossover in splashy colors like red, but a shade reminiscent of the slate-grey November sky that murdered the Edmund Fitzgerald’s crew seems to be the go-to choice for most buyers. Would-be bank robbers, scofflaws and undercover cops, take note.

If you’re one of the few who hasn’t yet signed on the dotted line for the Big Blue H’s lower-midsize crossover — newly refreshed for 2017, in case you weren’t aware — I drove one so you won’t have to.

There are 350 Hyundai dealers in the United States currently offering vehicles from the automaker’s new Genesis Motors brand inside Hyundai showrooms. It’s a model Genesis wants to change — simply too many stores for a fledgling auto brand; too much affiliation with proletarian Hyundai.

It’s also entirely unlike the non-dealer model Genesis Motors began employing in Canada on Monday, November 21, 2016. Genesis began business operations 48 hours ago with no physical locations whatsoever.

Giving crossover-hungry buyers more of what they want, Hyundai plans to add two new models and re-position three existing models to better battle rivals in red-hot segments. Expect a name change for one well-known model and growth spurts for others. Read More >

Millennials, the constantly-stereotyped cohort of young adults who won’t watch a black and white movie but still like cars, are every automaker’s go-to crowd for future sales.

Hyundai has announced a plan to tap these would-be car buyers in a way that drills into the very core of what they desire in vehicle ownership (or so studies show). Think of it as the Netflix approach to sales. Read More >

Sometimes a manufacturer churns out a base trim that — all things considered — might just be the primo choice for that particular model. Here’s an example.

No one talks about this car anymore. When it was introduced a scant seven model years ago, many noises were made about Hyundai’s newfound ability to compete with the Camaro, Mustang, and G37 of the day. Since then, marketeers at Hyundai carved Genesis into its own brand, leaving the Hyundai-badged Genesis Coupe an outlier on the Korean automaker’s showroom floor. Headed for the chopping block at the end of this year, dealers are likely eager to shift these two-door coupes off their lot and out of their floorplan.

There’s no denying the strategy behind Hyundai’s Genesis Motors luxury brand is unusual. By its very nature, the contrived launch of a new Korean luxury marque — more than a century after the dawn of America’s favourite luxury brand, Mercedes-Benz — is going to differ in a multitude of ways.

Genesis intends to maximize the possibility for consumers to shop for their cars online, for instance. And Genesis owners won’t need to take cars to dealers for servicing — valets will provide pickup and delivery.

Yet one aspect of a new brand’s U.S. launch is nevertheless set in stone: dealers.

There is something sincerely wrong with Fiat Chrysler Automobiles’ math, although things are starting to add up for why some of its sales numbers were so inflated.

That, Ford decides to get a little less global at the expense of the small car, Hyundai pays the price for lying, and parts suppliers see doom and gloom on the horizon for the automotive industry… after the break!

Although the old adage operates with impeccable accuracy where I live, near the 45th parallel, the sign of a red sky in the morning lacks the same meaning closer to the equator where winds are less likely to blow west to east.

Likewise, in vehicular terms, there are signs that hold true in most corners of the industry but fail to prognosticate with perfect consistency across the board.

Apparently, against reasonable expectations and legends painted in the eastern sky, a supremely stiff suspension, weighty steering, and a Golf GTI-like weight-to-power ratio do not automatically result in the issuance of performance car credentials.

Hooked up to a dual-clutch transmission, the 2016 Hyundai Veloster Turbo isn’t all that quick, doesn’t corner with uncommon verve, and isn’t particularly enjoyable to engage on twisty rural roads.

But the Veloster looks the part, and it’s loaded with enough equipment to embarrass many a premium car. Oh, the conundrum. Read More >