Quiltz

Creating Excitement

Draping fabrics off the bolts means more opportunities for quitters to touch the dazzling array. “If you love fabric, your instinct is to touch it,” Darleen says. Generously spaced tables make it easy for customers to maneuver.

Reading for Inspiration

Darleen offers a cozy table and chairs near the book display for her customers to peruse the selection and gain inspiration. “Quilters enjoy quilt books in the same way cooks enjoy cookbooks,” she says. “They may not use every recipe or pattern, but they get vicarious pleasure and inspiration from reading them.”