What is it: IT Cosmetics Vitality Lip Flush Butter Gloss helps deliver high shine and rich pigment that glides on like a lightweight serum to help hydrate and protect your lips.

Who is it for: This product is for anyone who wants naturally pretty, hydrated, lips; for anyone who wants the look of a lip gloss without the sticky, tacky feeling; and for anyone who wants to instantly relieve dryness and protect lips with nourishing ingredients.