In February, the couple started @coffeewithsmudge, where they would take Smudge out to various cafes around Fremantle, and it was purely as a means to post pictures of Smudge, guilt-free.

“We had a slow build for about 4 months after starting it, and had hit about 8,000 followers, which we thought was great,” Atkins said.

“But it was a video of Smudge eating kale out of a cup whilst Brad sipped coffee that went crazy.”

Atkins said the video was picked up by a swag of media outlets and “every cute animal page you can think of!”

If a video can go super-viral, it was this one. It’s estimated that the vid copped more than 15 million views.

Atkins says that the couple don’t really put effort into building their @coffeewithsmudge following, they just post pics as often as they can and try to reply to the hundreds of messages they get every week.