Intro

Afrocolor is a label which uses African objects, colours and symbols to decorate other objects or already existing products. It is a cultural space and an enterprise which sells products bringing the African and Western cultures closer. I need this money for my first collection.

The label

With its commercial products, Afrocolor makes possible a mutual enrichment through the merging of cultures. My theory is that, by bringing a light African touch to Western goods, Afrocolor creates a product combining these two cultures and creating a link between the two worlds. From this point of view, FASHION is a very interesting domain, because it makes possible, with African fabrics, colours and symbols, to decorate Western goods like coats, trousers, shirts, jeans, bags… and other items.

To decorate the products, I use 7 colours which have a meaning in the African tradition:

BLACK represents the colour of the native population and symbolizes spiritual energy and maturity.

About the Initiators

My name is Mathias Tagayi, alias Afrocolor, I am an entrepreneur, an artist and the initiator of the project Afrocolor. I am 50 years old, was born in Togo and live in Zürich, Switzerland, since 1988. Convinced humanist, I am against any kind of injustice, exploitation, racism and intolerance. I belong to those who believe that today’s world is not fate.