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enPortal A - Is Man...Kind? - (2015) 1:03 (USA)http://adland.tv/commercials/portal-mankind-2015-103-usa
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/portal-mankind-2015-103-usa"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/264361/thumbnail-264361_0000.jpg?X16fT84v5vAHV5cidOBAaADdg08Uez6A" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="Portal A - Is Man...Kind? - (2015) 1:03 (USA)" title="Portal A - Is Man...Kind? - (2015) 1:03 (USA)" /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">By now you will have probably seen Airbnb's latest ad which many people are calling 'creepy'. That seems to be a fairly strong consensus - three separate creatives, all at CD level or higher - have told me it reminds them of "Being John Malkovich". I tend to agree. You're subletting rooms, AirBnb, not selling the solution to human empathy. As much as you might want it, you're not Atticus Finch, reminding us:"You never really understand a person until you consider things from his point of view - until you climb into his skin and walk around in it." But I understand the sentiment and the desire to do so.
Here's the impression of one successful American Creative Director, talking anonymously to Adland:
It's very pretentious and for me it doesn't capture the real benefit of AirBnB - seeing a city like a local. It's skirting around it a bit, but doesn't hit the mark. It's trying to say that AirBnB will let you experience what it's like to live someone else's life. It doesn't, and I don't want that anyway. I just want to immerse myself in local culture by living like a local. This seems to be less about getting inside someone else's apartment, and more about getting inside their head. Which is creepy - a bit like that movie "Being John Malkovich".
I'm reminded of a term which I came across recently in an astoundingly good blog post by Asbury & Asbury - "Mission Escalation Trend". You can read the entire post here, but the bit which made a huge impact on me was the concept of increasingly abstract thinking.
First, there’s the mission escalation trend. This is the homeopathy of marketing. It involves taking the functional purpose of any given product, diluting it to a slightly more abstract level, then diluting it again and repeating the process until you reach a level of abstraction so remote that any sense of specific purpose has been lost entirely. So if your product is a bar of chocolate, it’s not about giving people something chocolatey to eat, it’s about giving them a tasty treat. And it’s not about giving them a tasty treat, it’s about giving them a treat in a wider sense. And it’s not about the treat as such, but the enjoyment you get from that treat. And it’s not about the physical enjoyment, but the emotional enjoyment. And it’s not about the emotional enjoyment, but joy itself. And it’s not about experiencing joy, it’s about believing in joy. And now your brand purpose is more closely aligned to Buddhism than it is to chocolate.
I think one might argue that we're seeing the mission escalation trend at work here. So you're not subletting a room in someone else's apartment to save money and live like a local, you're entering their world. And it not about entering their world as such, but understanding their point of view. And not about understanding their point as view, but truly experiencing a new life. And it's not about experiencing a new life, but about believing in life in general; believing in the collective goodness of humanity.
And how far removed has this become from the reality of why people use AirBnb: Because they want a cheap and convenient room without staying in a hotel (too expensive) or a backpacker (too slummy). I admire the sheer bravery of producing work like this, but it is homeopathy. It's abstraction at the highest level.
Such work is always going to be ripe for parody and digital studio Portal A, have created a brilliant film mocking what your AirBnb guest is more likely to get up to while you're away. As they say "It's His House Now." It goes without saying, top marks for finding and getting Sally from Oblivion (spoilers) to narrate. My only complaint is a pedantic one - don't have your main character take a drag on an unlit cigarette. That's just silly. I guess it was was a strict No Smoking house.</div></div></div>Wed, 22 Jul 2015 13:30:16 +0000David Felton159090 at http://adland.tvTransport & TravelUnited Stateshttp://adland.tv/commercials/portal-mankind-2015-103-usa#commentsAir BnB - Is Mankind? / ESPYs var - (2015) :60 (USA)http://adland.tv/commercials/air-bnb-mankind-2015-60-usa
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/air-bnb-mankind-2015-60-usa"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/264142/thumbnail-264142_0002.jpg?tK.JDIcxG.LDiEfTMykw25bpFAjpKPVd" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="Air BnB - Is Mankind? / ESPYs var - (2015) :60 (USA)" title="Air BnB - Is Mankind? / ESPYs var - (2015) :60 (USA)" /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">Air BnB aired this version of their "mankind" ad during the ESPYs, where Caitlyn Jenner received the bravery award. Caitlyn's acceptance speech included the line: "Choosing this outfit, the right shoes - ladies I finally understand", which sounded incredibly shallow to me. In womanhood there's no cramps, no pain, no giving birth to a live human being which then feels like your vulnerable heart is running outside of your body, no feeling weak or strong - there's just choosing outfits. Ignoring that, the idea of this Air BnB is a lofty dreamy thought of simply trying on someone elses life, walling a mile in their moccasins by sleeping in their beds and perhaps seeing their dreams. It feels like a softer, gentler manifesto ad that TBWA\Chiat\Day are so known for doing, and the baby trundle toward the windowed door is perfection. Ending the ad with mankind, womankind, transkind, humankind as they seek to align Air BnB with humane stories and project the idea that someone letting you stay in their home while charging you money for it is a generous thing to do, not a business transaction. The ad hits the perfect tone for this, and Air BnB CMO Jonathan Mildenhall knows the risk running the "transkind" bit. "I am prepared for my inbox to be flooded with haters who are challenging the position of inclusion... It's not going to be accepted by everyone." The tailored spot with Angela Basset voice-over only ran once, during the ESPYs. Air BnB and Mildenhall were going to run another ad about racial harmony, but found the perfect opportunity in Jenners ESPY win to show their LGBT support. "I just wish there were more brands out there who were doing active work and pushing people." Jonathan Mildenhall said to AdAge "If you lean into groups of people who are being ignored by marketers, the halo effect on your brand can be phenomenal." If it pays off, the brand halo can last for years, but this is not without risk. Mildenhall added "Take Coke's "Hilltop" ad for example" Mildenhall said, claiming his mother was "shocked" by the racially diverse perfectly hippie trendy advert.</div></div></div>Thu, 16 Jul 2015 15:05:47 +0000Dabitch159063 at http://adland.tvTransport & TravelUnited Stateshttp://adland.tv/commercials/air-bnb-mankind-2015-60-usa#commentsBooking.com "Wing it" (20150 :30 (The Netherlands) http://adland.tv/commercials/bookingcom-wing-it-20150-30-netherlands
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/bookingcom-wing-it-20150-30-netherlands"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/263506/thumbnail-263506_0000.jpg?CuB8LwNfeRvUlWT43G7wVbmAF5FzsOnh" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="Booking.com &quot;Wing it&quot; (20150 :30 (The Netherlands) " title="Booking.com &quot;Wing it&quot; (20150 :30 (The Netherlands) " /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">Booking.com invites you to wing it this summer. And use instagram. Lots of filters. And a drum solo, too. Where they lose me is "Wing everything. Except your vacation." If you go to Booking.com you can see all the images from the spot in all their instagram glory, and of course, submit your own. Wing it. Except when it comes to UGC.</div></div></div>Thu, 09 Jul 2015 14:30:24 +0000kidsleepy159005 at http://adland.tvTransport & TravelThe Netherlandshttp://adland.tv/commercials/bookingcom-wing-it-20150-30-netherlands#commentsLVCVA "Krewekkavator" (2015) 1:50 (USA) http://adland.tv/commercials/lvcva-krewekkavator-2015-150-usa
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/lvcva-krewekkavator-2015-150-usa"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/262657/thumbnail-262657_0002.jpg?Ue2euxwLbzmILRlKHLuW_0l.d_Xh6i6V" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="LVCVA &quot;Krewekkavator&quot; (2015) 1:50 (USA) " title="LVCVA &quot;Krewekkavator&quot; (2015) 1:50 (USA) " /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">Las Vegas has the Electric Daisy Carnival, otherwise known as that time of year when tens of thousands of kids or those with arrested development descend upon the city in droves to dance to EDM, take drugs, dance to EDM and take more drugs. To celebrate this wholesome experience, R&R partners turned an MGM Grand elevator into a vertical club going experience, complete with DJ duo Krewella droppin' the beats. </div></div></div>Tue, 23 Jun 2015 12:14:05 +0000kidsleepy158916 at http://adland.tvTransport & TravelUnited Stateshttp://adland.tv/commercials/lvcva-krewekkavator-2015-150-usa#commentsHotels.com - Piano - (2015) :60 (USA)http://adland.tv/commercials/hotelscom-piano-2015-60-usa
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/hotelscom-piano-2015-60-usa"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/261924/thumbnail-261924_0002.jpg?TSNrGrf1LRx8DeZuMkYnRc.EqxQiq8L3" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="Hotels.com - Piano - (2015) :60 (USA)" title="Hotels.com - Piano - (2015) :60 (USA)" /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">Once again, this ad is meant for Facebook only and plays on the idea that Facebook videos are muted by default. In this case that's a good thing because our Hotels.com spokesperson, Captain Obvious, is absolute shit at playing the piano.</div></div></div>Thu, 04 Jun 2015 05:11:17 +0000Dabitch158834 at http://adland.tvTransport & TravelUnited Stateshttp://adland.tv/commercials/hotelscom-piano-2015-60-usa#commentsHotels.com - Interpreter / Awesome - (2015) :30 (USA)http://adland.tv/commercials/hotelscom-interpreter-awesome-2015-30-usa
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/hotelscom-interpreter-awesome-2015-30-usa"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/261914/thumbnail-261914_0000.jpg?H7JA5Ywu6oxDFAZe.1TQNvViWiPwLl1j" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="Hotels.com - Interpreter / Awesome - (2015) :30 (USA)" title="Hotels.com - Interpreter / Awesome - (2015) :30 (USA)" /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">Hotels.com have found a way to (attempt to) cut through the clutter on Facebook. In “Interpreter” the brand mascot Captain Obvious is using subtitles and an interpreter using American Sign Language, so that the video which will autoplay muted, still works. If the video is muted you get subtitles, and if it's not you hear his spiel, making the ASL interpreter a little redundant.... But as Captain Obvious declares, she is also awesome. Spot on the brands current campaign tone of voice, and clever for where the ad is positioned to boot. Love it.
Also love the way she repeats "Awesome.. Awesome..." If you pay attention to the ASL, she says "If you type "Gift me" in the comments you'll get a gift card".</div></div></div>Thu, 04 Jun 2015 04:44:50 +0000Dabitch158833 at http://adland.tvTransport & TravelUnited Stateshttp://adland.tv/commercials/hotelscom-interpreter-awesome-2015-30-usa#commentsSokos Hotels "Couple" (2015) :25 (Finland) http://adland.tv/commercials/sokos-hotels-couple-2015-25-finland
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/sokos-hotels-couple-2015-25-finland"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/261532/thumbnail-261532_0003.jpg?tYz9319_FDfOPifle4HQrPT8Jn8OqRtx" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="Sokos Hotels &quot;Couple&quot; (2015) :25 (Finland) " title="Sokos Hotels &quot;Couple&quot; (2015) :25 (Finland) " /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">When you and your other half stay in a Sokos hotel, you are totally surrounded by summer and all the fun things you can do. Judging by the smile on the woman's face and how messed up her hair is when the spot opens, I think we know exactly what the couple is up to.</div></div></div>Thu, 28 May 2015 14:57:05 +0000kidsleepy158790 at http://adland.tvTransport & TravelFinlandhttp://adland.tv/commercials/sokos-hotels-couple-2015-25-finland#commentsSokos hotels "Family" (2015) :25 (Finland) http://adland.tv/commercials/sokos-hotels-family-2015-25-finland
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/sokos-hotels-family-2015-25-finland"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/261522/thumbnail-261522_0001.jpg?R_7uQnXFYkiGUWxgzzp9W9uLc.Kv2IO." src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="Sokos hotels &quot;Family&quot; (2015) :25 (Finland) " title="Sokos hotels &quot;Family&quot; (2015) :25 (Finland) " /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">Stay in a Sokos hotel and you are literally surrounded by summer. Nice camera trickery here.
</div></div></div>Thu, 28 May 2015 14:54:27 +0000kidsleepy158789 at http://adland.tvTransport & TravelFinlandhttp://adland.tv/commercials/sokos-hotels-family-2015-25-finland#commentsINTOUCH "Responsible driving marathon" (2015) :44 (Russia) http://adland.tv/commercials/intouch-responsible-driving-marathon-2015-44-russia
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/intouch-responsible-driving-marathon-2015-44-russia"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/261512/thumbnail-261512_0001.jpg?4.OUe_Nei8_xAOjt3Tufv53f5Pv2Puav" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="INTOUCH &quot;Responsible driving marathon&quot; (2015) :44 (Russia) " title="INTOUCH &quot;Responsible driving marathon&quot; (2015) :44 (Russia) " /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">Russia has a serious speeding problem, resulting in many traffic accidents every year. In order to draw attention to this issue and do something about it, car insurance company INTOUCH created a responsible driving marathon. For every safe KM you drove, INTOUCH donated a ruble (up to 100,000) to help those who have suffered in traffic accidents caused by speeding.</div></div></div>Thu, 28 May 2015 14:48:47 +0000kidsleepy158788 at http://adland.tvTransport & TravelRussiahttp://adland.tv/commercials/intouch-responsible-driving-marathon-2015-44-russia#commentsSt1 "I'd do anything for love but..." (2015) 1:26 (Sweden) http://adland.tv/commercials/st1-id-do-anything-love-2015-126-sweden
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/st1-id-do-anything-love-2015-126-sweden"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/261468/thumbnail-261468_0003.jpg?mmuQ53m4jfjD_YG1dGTeTYKiqHqX0iN." src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="St1 &quot;I&#039;d do anything for love but...&quot; (2015) 1:26 (Sweden) " title="St1 &quot;I&#039;d do anything for love but...&quot; (2015) 1:26 (Sweden) " /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">Spoiler alert: Meat Loaf will do anything for love but he won't use an unmanned gas station.
</div></div></div>Mon, 25 May 2015 16:10:23 +0000kidsleepy158782 at http://adland.tvTransport & TravelSwedenhttp://adland.tv/commercials/st1-id-do-anything-love-2015-126-sweden#commentsDelta "The internetest safety video on the internet" (2015) 5:00 (USA) http://adland.tv/commercials/delta-internetest-safety-video-internet-2015-500-usa
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/delta-internetest-safety-video-internet-2015-500-usa"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/261270/thumbnail-261270_0001.jpg?MhexP4hzbvqT4CDhAhi6i92uUl.GK83j" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="Delta &quot;The internetest safety video on the internet&quot; (2015) 5:00 (USA) " title="Delta &quot;The internetest safety video on the internet&quot; (2015) 5:00 (USA) " /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">Delta drops an inflight safety video on the internet stuffing every internet meme from the past hundred years in it because you'll watch anything on the internet because internet. I'm just kidding. While the usual "Charlie bit my finger," and "dramatic hamster," are there, they didn't do every meme. No Chocolate Rain. No Bedroom Intruder. Apparently the "apparently" kid wasn't available either.
Doesn't really matter, though. As funny as it is, Weezer already did this joke in 2008 with a majority of the same memes, which makes me wonder why we are excited about seeing jokes from seven and eight years ago. Delta did update it to keep with the times, so to speak. But Doge was probably the freshest meme and even that is already two years old.
At least it's nice to see these internet "superstars" are still getting work. Maybe another brand will trot this execution out seven years from now and we'll all cheer like we've never seen it before. Our short term memory seems to be about that long.
Or better yet, maybe someone on the internet will make a new meme out of remixed flight safety videos. Between Air New Zealand which has two, and Thomson Airlines, there's probably enough out there.</div></div></div>Fri, 22 May 2015 15:14:52 +0000kidsleepy158761 at http://adland.tvTransport & TravelUnited Stateshttp://adland.tv/commercials/delta-internetest-safety-video-internet-2015-500-usa#commentsVia Rail "Marie-Julie est partante" (2015) :15 (Canada) http://adland.tv/commercials/rail-marie-julie-est-partante-20150-15-canada
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/rail-marie-julie-est-partante-20150-15-canada"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/261215/thumbnail-261215_0003.jpg?KwFZR5FyBfT.Jqe6unGkeHzrI.tlzFYl" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="Via Rail &quot;Marie-Julie est partante&quot; (2015) :15 (Canada) " title="Via Rail &quot;Marie-Julie est partante&quot; (2015) :15 (Canada) " /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">If you're a Québécoise traveling with a baby for "le weekend," don't take a car. Take the train.</div></div></div>Wed, 20 May 2015 14:55:18 +0000kidsleepy158755 at http://adland.tvTransport & TravelCanadahttp://adland.tv/commercials/rail-marie-julie-est-partante-20150-15-canada#commentsVia Rail "Miranda Is On Board" (2015) :15 (canada) http://adland.tv/commercials/rail-miranda-board-2015-15-canada
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/rail-miranda-board-2015-15-canada"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/261205/thumbnail-261205_0001.jpg?CCLVJgRLZGLxbhsh4eDOO0YiBb5NX6W_" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="Via Rail &quot;Miranda Is On Board&quot; (2015) :15 (canada) " title="Via Rail &quot;Miranda Is On Board&quot; (2015) :15 (canada) " /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">Want to ride the train with a hippy clown followed by sea-sick inducing shots of what I can only assume is your life passing before your eyes before she murders you in your sleep? Then ride Via Rail!</div></div></div>Wed, 20 May 2015 14:52:49 +0000kidsleepy158754 at http://adland.tvTransport & TravelCanadahttp://adland.tv/commercials/rail-miranda-board-2015-15-canada#commentsHalio - The Heterophobic Taxi Driver (2015) (Ireland)http://adland.tv/commercials/halio-heterophobic-taxi-driver-2015-ireland
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/halio-heterophobic-taxi-driver-2015-ireland"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/261199/thumbnail-261199_0001.jpg?qgBoGLGMrtRwsDyvZHwC2K2ueScK58q9" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="Halio - The Heterophobic Taxi Driver (2015) (Ireland)" title="Halio - The Heterophobic Taxi Driver (2015) (Ireland)" /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">In this hidden camera experiment, we find a cab driver and a cab with four hidden cameras. As the driver takes passengers, he takes a phone call, that the passengers overhear. His friend Johnny complains on the phone that he had a "straight couple in the back", and that they were holding hands and kissing on cheeks - the gall of these people, right? Soon the passengers get involved in the conversation, except for that one guy who spends the entire ride looking like Beaker the muppet. They even notice the "no breeders" sticker in the cab and get upset with the driver. Now, I'm not a fan of these hidden camera setups, I've never been (the original black and white hidden camera show made me feel nauseous as a kid), so what I like about this is the twist at the end - there's a flyer in the cab that offers to drive people to the polls for free, as Ireland is about to vote on a change of the wording in their constitution to allow same sex marriage. It also serves to promote Halio's new Pre-Book facility, reminding people to book a cab to get to the polling station on time. At least one woman in the cab seems really amused by the idea and appreciative of the free ride to vote.
“Dublin’s cabbies have lots of opinions and are well known for sharing them” comments, Kevin Keenan, Creative Director at Guns or Knives. “So we flipped a traditional prejudice, to give a satirical take on discrimination. Then we found a proper Dublin taxi driver who we reckoned could pull it off.”
It was essential for the project to air just before the two day media moratorium, to fill the void in the discussion about the referendum.
“The timing of the piece was crucial. We didn’t have a lot of time and from idea to airing, the project was completed in just under a week.”</div></div></div>Wed, 20 May 2015 14:51:13 +0000Dabitch158753 at http://adland.tvTransport & TravelIrelandhttp://adland.tv/commercials/halio-heterophobic-taxi-driver-2015-ireland#commentsClub Med - First Day / Deserted island - (2015) :40 (France)http://adland.tv/commercials/club-med-deserted-island-2015-40-france
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/club-med-deserted-island-2015-40-france"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/261068/thumbnail-261068_0001.jpg?YzcECRaY9y2ryxqhAJKJr24ZOvx8IrG7" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="Club Med - First Day / Deserted island - (2015) :40 (France)" title="Club Med - First Day / Deserted island - (2015) :40 (France)" /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">It's kind of shocking to wake up on an empty beach, but you get used to it. Based on the insight that stressed out city folk take a day or two to adjust to the lax lazy of a proper beach vacation, BETC created this ad for Club Med. Creative direction by Stéphane Xiberras, directed by the young and talented team from Blacktool and shot in the paradise like Club Med villages « Plantation d'Albion » and « LaPointe aux Canonniers », in Mauritius.</div></div></div>Tue, 19 May 2015 01:19:51 +0000Dabitch158745 at http://adland.tvTransport & TravelFrancehttp://adland.tv/commercials/club-med-deserted-island-2015-40-france#commentsMonocole "The woman who chose too much" (2015) 2:00 (Portugal) http://adland.tv/commercials/monocole-woman-who-chose-too-much-2015-200-portugal
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/monocole-woman-who-chose-too-much-2015-200-portugal"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/260490/thumbnail-260490_0000.jpg?Y9LKAgF7hMmmldlX7jXeCI7Gq7xJpIBT" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="Monocole &quot;The woman who chose too much&quot; (2015) 2:00 (Portugal) " title="Monocole &quot;The woman who chose too much&quot; (2015) 2:00 (Portugal) " /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">Monocle Magazine chose Portugal to host its Quality of Life conference. To honor the fact they were chosen, FCB came up with a character who can never choose anything in this mockumentary. To me the woman represents an average Monocle reader, so in that sense it's also a deep satire. </div></div></div>Tue, 12 May 2015 15:58:56 +0000kidsleepy158683 at http://adland.tvTransport & TravelPortugalhttp://adland.tv/commercials/monocole-woman-who-chose-too-much-2015-200-portugal#commentsHelsinki Region transport wants us to start bikinghttp://adland.tv/ooh/helsinki-region-transport-wants-start-biking
<div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd"><p> To celebrate bike week, my favorite Finnish agency, Agency 358 made these tasty looking posters. Fun stuff. And ironic, too. If everyone started biking, Helsinki Region Transport would have a lot of empty seats on its trains and buses. </p>
</div></div></div>Tue, 12 May 2015 15:22:10 +0000kidsleepy158682 at http://adland.tvTransport & Travelpress & poster adsFinlandhttp://adland.tv/ooh/helsinki-region-transport-wants-start-biking#commentsWyndham Hotel Group - Wyndham Rewards Wyzard - Crystal Ball :30 (USA)http://adland.tv/commercials/wyndham-hotel-group-wyndham-rewards-wyzard-crystal-ball-30-usa
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/wyndham-hotel-group-wyndham-rewards-wyzard-crystal-ball-30-usa"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/260128/thumbnail-260128_0002.jpg?PWjkZexpJsN0KTO5CJsXG_IPSHK_ggrN" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="Wyndham Hotel Group - Wyndham Rewards Wyzard - Crystal Ball :30 (USA)" title="Wyndham Hotel Group - Wyndham Rewards Wyzard - Crystal Ball :30 (USA)" /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">Some of the most memorable campaigns throughout history have been character advertising. Who can forget the suave Milk Tray Man, the sexual frisson of the Gold Blend Couple, the synthetic warble of the Cadbury’s Smash Aliens, or a campaign so impactful that the most famous book in advertising is named after it: Mr Whipple and his constant refrain, “Please don’t squeeze the Charmin."
I’m not talking about work that wins big at Cannes and then suddenly fades into obscurity a few months later, but relatable human stories that make a genuine impact on people, ideas and culture.
Fitting then that this exciting new campaign for Wyndham Hotel Group is made by an agency that aspires to change exactly that. Produced in partnership with People, Ideas and Culture's own production wing CY&N by PI&C, Wyndham Rewards is investing $100 million in the new campaign, which stars Kristofer Hivju who you’ll better recognise swinging an axe into someones head, over on “Game of Thrones”. The campaign will include TV and radio spots, digital media assets and on-property collateral at more than 7,500 hotels worldwide.
There’s artistry at work making ads like this, condensing a host of key deliverables and a complex hierarchy of information in a tiny little 30 second package. To do so is tough, to do so in an amusing manner is near impossible. PI&C have succeeded in this endeavour beautifully, by creating a character who eats up the scenery and who is genuinely fun to watch.
This series of TV spots feature the Wyndham Wizard conjuring up waffles to a man who loves them just a little too much, delivering the absurd pun ‘Hotelionairre’ and magicing up a sex joke into Prime Time television.
Of course, this isn’t just fun and games; there’s a deeper psychological insight here. Business people (who I imagine are the most likely to collect reward points at hotels around the world) probably don’t relish more than a few of their jetlagged days.
By focusing the entire campaign around the concept of “You’ve Earned This”, Wyndham is positioning itself as a champion of the working man, the frequent flyer. “We get you” they’re saying. In terms of sheer linguistic similarities one might draw a comparison with UK Cider brand “Strongbow” and their “Earn It” campaign which has been running for years now. That’s where the similarities end though; this feels like a much more coherent and focussed work, with a strong character to link it together rather than a series of unconnected vignettes.
I look forward to seeing where this campaign goes next, it would be interesting to see it as a :60 rather than a :30 at some point in the future, although one might argue that the rapid window of the half minute spot is where character campaigns flourish best. After all, Anthony Head and Sharon Maughan didn’t need longer to impact a generation.
The creatives behind the three TV spots are Ciaran Murphy, who previously worked at McGarryBowen London, Stefania Sessa (previously of Saatchi & Saatchi Milan), Katie Redmond and Clara Calvo Sotelo. They were directed by Mike Maguire of MJZ.
</div></div></div>Tue, 12 May 2015 00:45:34 +0000David Felton158680 at http://adland.tvTransport & TravelUnited Stateshttp://adland.tv/commercials/wyndham-hotel-group-wyndham-rewards-wyzard-crystal-ball-30-usa#commentsWyndham Hotel Group - Wyndham Rewards Wyzard - Honeymoon :30 (USA)http://adland.tv/commercials/wyndham-hotel-group-wyndham-rewards-wyzard-honeymoon-30-usa
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/wyndham-hotel-group-wyndham-rewards-wyzard-honeymoon-30-usa"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/260118/thumbnail-260118_0002.jpg?GozZf6Smrr4ElYcyJu4QSZvidySloSES" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="Wyndham Hotel Group - Wyndham Rewards Wyzard - Honeymoon :30 (USA)" title="Wyndham Hotel Group - Wyndham Rewards Wyzard - Honeymoon :30 (USA)" /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">That first establishing shot lasts for under two seconds. Because when you've only got half a minute to tell a story, you have to be quick.
Read my full review here.</div></div></div>Tue, 12 May 2015 00:39:19 +0000David Felton158679 at http://adland.tvTransport & TravelUnited Stateshttp://adland.tv/commercials/wyndham-hotel-group-wyndham-rewards-wyzard-honeymoon-30-usa#commentsWyndham Hotel Group - Wyndham Rewards Wyzard - Family :30 (USA)http://adland.tv/commercials/wyndham-hotel-group-wyndham-rewards-wyzard-family-30-usa
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/wyndham-hotel-group-wyndham-rewards-wyzard-family-30-usa"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/260108/thumbnail-260108_0000.jpg?zZVwVpsnrqQvNnQ6iiCLnr4zEwyMlkl1" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="Wyndham Hotel Group - Wyndham Rewards Wyzard - Family :30 (USA)" title="Wyndham Hotel Group - Wyndham Rewards Wyzard - Family :30 (USA)" /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">A refreshing twist on the American justice system, this time with a happy ending, hunky torsos and a pun that only a copywriter could ever come up with.
Read my full review here.</div></div></div>Tue, 12 May 2015 00:35:29 +0000David Felton158678 at http://adland.tvTransport & TravelUnited Stateshttp://adland.tv/commercials/wyndham-hotel-group-wyndham-rewards-wyzard-family-30-usa#commentsKLM & Heineken - The Orange Experience 2015 (2015) 3:00 (The Netherlands)http://adland.tv/commercials/klm-heineken-orange-experience-2015-2015-300-netherlands
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/klm-heineken-orange-experience-2015-2015-300-netherlands"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/259485/thumbnail-259485_0000.jpg?yotVeDaA74fC4kBF.rO.zhDftql64pXx" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="KLM &amp; Heineken - The Orange Experience 2015 (2015) 3:00 (The Netherlands)" title="KLM &amp; Heineken - The Orange Experience 2015 (2015) 3:00 (The Netherlands)" /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">You remember last year when KLM and Heineken surprised ten New Yorkers with a great trip to Amsterdam to celebrate "Kingsday"? Well, they've done it again - this time they found people in Oslo, Cape Town, Shanghai, Rio De Janeiro and Los Angeles. First these people had to show that they were indeed worthy of the invitation, they had to prove themselves by singing ‘Oranje Boven’, a Dutch folk song, in a packed bar for example. But soon they were off - and this time when they reached Amsterdam, a chariot by way of a boat awaited them, and on it was DJ Hardwell, the number one DJ in the world. A party of epic proportions unfolded, and I'm pretty sure there's now legends around campfires being told about this day all around the world.
The one thing I truly miss about living in Amsterdam is this day. It's really really fun.</div></div></div>Fri, 01 May 2015 21:04:43 +0000Dabitch158642 at http://adland.tvTransport & TravelThe Netherlandshttp://adland.tv/commercials/klm-heineken-orange-experience-2015-2015-300-netherlands#commentsSouthwest Airlines - Getting the Band Back Together (2015) :30 (USA)http://adland.tv/commercials/southwest-airlines-getting-band-back-together-2015-30-usa
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/southwest-airlines-getting-band-back-together-2015-30-usa"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/259056/thumbnail-259056_0002.jpg?9K.WatTDS1o8Mf2DqQ2X7dPFv7ln7GVx" src="http://adland.tv/files/tb_wall_lazyload_images/768x432.png" alt="Southwest Airlines - Getting the Band Back Together (2015) :30 (USA)" title="Southwest Airlines - Getting the Band Back Together (2015) :30 (USA)" /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">The boys are back in town! These guys may be middle-aged, corduroy-wearing, latte-sipping dads but with tickets at low prices they can put the band back together. In the suburbian garage they can rock their rock star moves and relive the garage band glory days. Pleas stay in the garage, guys.</div></div></div>Thu, 30 Apr 2015 17:09:53 +0000Dabitch158629 at http://adland.tvTransport & TravelUnited Stateshttp://adland.tv/commercials/southwest-airlines-getting-band-back-together-2015-30-usa#commentsS7 Airlines - The Imagination Machine - (2015) (The Netherlands)http://adland.tv/commercials/s7-airlines-imagination-machine-2015-netherlands
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/s7-airlines-imagination-machine-2015-netherlands"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/253971/thumbnail-253971_0003.jpg?8hQfakG459A9.gymTWgAWAt2IWgLSzwY" src="http://adland.tv/files/tb_wall_lazyload_images/768x430.png" alt="S7 Airlines - The Imagination Machine - (2015) (The Netherlands)" title="S7 Airlines - The Imagination Machine - (2015) (The Netherlands)" /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">Events in malls are the tried and true way of getting the word out to many people at once, but this is a million miles away from your usual stand, sales people and humdrum prizes. In a busy Moscow mall, S7 Airlines’ Imagination Machine gave shoppers the opportunity to see how far they could travel using only the power of their imagination. Part of the Russian airline’s recent - ‘Fly to any place you can imagine’ campaign, the installation put the wonders of the world in the grasp of anyone who could truly stay focused on their dream destination.
Created by Wieden+Kennedy Amsterdam in collaboration with Tellart, the Imagination Machine sees a participant steer a small physical plane on a large 2-meter projection-mapped globe with the power of their brain. Seated in front of the globe and having first been instructed to choose their destination, users are fitted with an EEG-brainwave headset that monitors brain activity throughout gameplay via a forehead biosensor and which determines a participant’s level of focus. This brainwave information is then sent from the EEG headset to the Imagination Machine’s algorithm that calculates the flight path in real-time to control and maneuver the plane.
Starting halfway around the globe, each participant had 45-seconds to make it to their chosen destination. Once the game begins two paths appear on the globe – the ideal flight path that takes you to your destination fastest, and a flight path that follows the user’s level of focus. The more focused a user is on their dream destination the closer the plane stays to the ideal flight path. If a user gets distracted by the crowd or thinks about what they will have for dinner for example, the plane will veer off course. But if they could stay focused and guide the plane to their dream destination within the given time, a return trip to their destination is won. This is kind of amazing, guys.
Wieden+Kennedy Amsterdam Creative Directors, Szymon Rose and Daniel Schaefer, comment: "It’s very exciting when you think of being able to steer a plane just by using your imagination. What makes this idea even more engaging though is the fact that we empower people to use their imagination to physically travel somewhere that they dream of going in the world. The Imagination Machine proves that the old saying ‘if you dream it, you can do it’ is actually true."
Matt Cottam, CCO at Tellart Amsterdam said: "It is incredible to live in a time when we can access almost every corner of our planet through sensors, video feeds and global communications that are practically free. Even with the highest-fidelity connections, the sense of virtual presence in a remote location will always pale in comparison to the real experience of being there–the sounds of a street, the smell of food, the light, the faces of strangers. The Imagination Machine combines sensing with a digital Earth and the exciting opportunity to travel the real world in all of its color."
The Imagination Machine stunt was held last week in Moscow’s Afimall City mall. Over 200 people took part throughout the day, with 50 participants winning a round trip to their dream destination along with 5,000 S7 Airlines miles. Those who took part, but who weren’t successful in landing their plane also walked away with 5,000 air miles. Everybody wins!
</div></div></div>Wed, 15 Apr 2015 15:28:55 +0000Dabitch158574 at http://adland.tvTransport & TravelThe Netherlandshttp://adland.tv/commercials/s7-airlines-imagination-machine-2015-netherlands#commentsSaga City "Alien of Ariake" (2015) 2:27 (Japan) http://adland.tv/commercials/saga-city-alien-ariake-2015-227-japan
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/saga-city-alien-ariake-2015-227-japan"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/248050/thumbnail-248050_0003.jpg?OwA.B.hsnzT3VrocKWn8CHe0IRyoG_c9" src="http://adland.tv/files/tb_wall_lazyload_images/768x430.png" alt="Saga City &quot;Alien of Ariake&quot; (2015) 2:27 (Japan) " title="Saga City &quot;Alien of Ariake&quot; (2015) 2:27 (Japan) " /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">Okay this is freaking awesome. Saga is a city located on the Japanese island of Kyushu. To increase tourism, they did a very tongue-and-cheek monster movie spoof called Alien of Ariake, playing up a Loch Ness-style monster that supposedly lives in the Ariake Sea nearby. The monster in question, warasubo, is actually a common fish otherwise known as Goby. It just happens to like mud and look all kinds of ugly. This sets up Saga City as having a great sense of humor which is quite unusual for tourism spots. Also, the mayor of Saga and local residents all starred in this so that's a bonus. I'd pack my bags and go just based on the humor alone. Love it.</div></div></div>Mon, 06 Apr 2015 00:07:18 +0000kidsleepy158513 at http://adland.tvTransport & TravelJapanhttp://adland.tv/commercials/saga-city-alien-ariake-2015-227-japan#commentsVirgin Atlantic "Let it Fly" (2015) :80 (USA) http://adland.tv/commercials/virgin-atlantic-let-it-fly-2015-80-uk
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/virgin-atlantic-let-it-fly-2015-80-uk"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/245164/thumbnail-245164_0003.jpg?zzQY9TD757zD2zXe_jAqCtqEdkVcqc98" src="http://adland.tv/files/tb_wall_lazyload_images/768x430.png" alt="Virgin Atlantic &quot;Let it Fly&quot; (2015) :80 (USA) " title="Virgin Atlantic &quot;Let it Fly&quot; (2015) :80 (USA) " /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">If the endless nihilism of the 90's that was Generation X gave us Trainspotting's "Choose Life," speech, the endless optimism/arrogance/naivety of Generation Millennial has brought us this "You can do it, person with Very Important Idea," speech. You think that's too harsh, eh? Why then set this manifesto to Depeche Mode's "Personal Jesus?"
This idea (much like Wall Street Journal from days of yore) over promises the importance of a brand in your life. Strip away the bells and whistles of Virgin's "disco in the sky," and you are in an airplane whose job is to get you from A to B just like every other airplane.
Still, the writing is crisp and the visuals are fun and it certainly doesn't take itself too seriously. Besides, we all know what your Big Idea really is, anyway: develop an app and sell it for hundreds of millions before people realize it's a waste. </div></div></div>Sat, 04 Apr 2015 16:36:53 +0000kidsleepy158498 at http://adland.tvTransport & TravelUnited Stateshttp://adland.tv/commercials/virgin-atlantic-let-it-fly-2015-80-uk#commentsSouthwest Airlines Commercial Wedding Seasonhttp://adland.tv/commercials/southwest-airlines-commercial-wedding-season
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/southwest-airlines-commercial-wedding-season"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/243569/thumbnail-243569_0003.jpg?4MBnjNkSWClywM3txUjWBNkqrbeZ5EJ3" src="http://adland.tv/files/tb_wall_lazyload_images/720x404.png" alt="Southwest Airlines Commercial Wedding Season" title="Southwest Airlines Commercial Wedding Season" /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">Last year this girl danced through four weddings, including an awkward slow dance with a boy. She was rocking her nice dresses and grandma too. Now she's back strutting her stuff in her best heels as wedding season begins anew. There's a twist of course, the most enthusiastic guy is dancing with her when she finally catches the bouquet. Maybe next year we'll get to see their babies dancing?
“Southwest Airlines continues to reinforce the importance of connecting Customers to what’s important in their lives through friendly, reliable, and low-cost air travel,” said Bob Jordan, Southwest Airlines’ Executive Vice President and Chief Commercial Officer. “Our personality shines through in these ads, but beyond the college visits and wedding dancing we can have fun with, you’re going to see an airline that works hard to keep fares low and flying accessible with a strong emphasis on the hospitality our Employees deliver day in and day out.”
Whatever you say, Bob. All I know is that the dancing girl is cute, and the insight quite funny. We've all been her at weddings. Haven't we? Just me? Damn. *does the thriller dance in heels*</div></div></div>Sat, 28 Mar 2015 13:07:59 +0000Dabitch158435 at http://adland.tvTransport & TravelUnited Stateshttp://adland.tv/commercials/southwest-airlines-commercial-wedding-season#commentsHolland.com "Jenever" (2015) 1:27 (The Netherlands) http://adland.tv/commercials/hollandcom-jenever-2015-127-netherlands
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/hollandcom-jenever-2015-127-netherlands"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/242531/thumbnail-242531_0002.jpg?.dziNXCtyDR1V8eDEiwjj3wGicCUMzrX" src="http://adland.tv/files/tb_wall_lazyload_images/720x404.png" alt="Holland.com &quot;Jenever&quot; (2015) 1:27 (The Netherlands) " title="Holland.com &quot;Jenever&quot; (2015) 1:27 (The Netherlands) " /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">In partnership with KLM, Holland.com showcases the fun booze-filled houses that KLM has been giving to their world class upper crusty sit-in-front-of-the-curtain passengers. One for the past ninety five years and based off of real houses, in The Netherlands, too. By the way, if you don't recognize the houses, there's an app for that. By the way, the booze in question is Jenever, which is Dutch Gin.
</div></div></div>Thu, 19 Mar 2015 22:05:51 +0000kidsleepy158414 at http://adland.tvTransport & TravelThe Netherlandshttp://adland.tv/commercials/hollandcom-jenever-2015-127-netherlands#commentsHolland.com "Ice Skating" (2015) 1:27 (The Netherlands) http://adland.tv/commercials/hollandcom-ice-skating-2015-127-netherlands
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/hollandcom-ice-skating-2015-127-netherlands"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/242525/thumbnail-242525_0003.jpg?3Aq15vS2nsd2UtpoZ_NQ2zQY2_jS0Kow" src="http://adland.tv/files/tb_wall_lazyload_images/720x404.png" alt="Holland.com &quot;Ice Skating&quot; (2015) 1:27 (The Netherlands) " title="Holland.com &quot;Ice Skating&quot; (2015) 1:27 (The Netherlands) " /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">Pim de Koel, Holland's ambassador of cool is back to tell us all about how cool Holland is. In this case it's puntastic cool as Koel and a Silent Bob like American friend go ice skating. The Dutch are great at skating and great at the Olympics so that makes them cool.</div></div></div>Thu, 19 Mar 2015 21:53:53 +0000kidsleepy158413 at http://adland.tvTransport & TravelThe Netherlandshttp://adland.tv/commercials/hollandcom-ice-skating-2015-127-netherlands#commentsHolland.com "Vincent van Gogh" (2015) 1:27 (The Netherlands) http://adland.tv/commercials/netherlands-board-tourism-vincent-van-gogh-2015-127-netherlands
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/netherlands-board-tourism-vincent-van-gogh-2015-127-netherlands"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/242515/thumbnail-242515_0001.jpg?hz.TwTRD9Lna46gH0oYuD_ObD7aDQ0Zs" src="http://adland.tv/files/tb_wall_lazyload_images/720x404.png" alt="Holland.com &quot;Vincent van Gogh&quot; (2015) 1:27 (The Netherlands) " title="Holland.com &quot;Vincent van Gogh&quot; (2015) 1:27 (The Netherlands) " /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">Set to the very un-Dutch Don McLean's "Starry Starry Night,' this ode to Vincent van Gogh is a touching portrait of the artist and the land he came from. Vincent, if you didn't know, is the original cool, just like Holland. Of course we know if you have to tell people you're cool, you really aren't, so the campaign itself is a bit awkward, but this message in particular is even more so. " Hey Vinny! We've been missing you forever, buddy! Sorry we only bought like one or two of your paintings and left you in near poverty while you were alive. But we're going to make it up to you by featuring your work in an ad and then calling you cool."
</div></div></div>Thu, 19 Mar 2015 21:48:17 +0000kidsleepy158412 at http://adland.tvTransport & TravelThe Netherlandshttp://adland.tv/commercials/netherlands-board-tourism-vincent-van-gogh-2015-127-netherlands#commentsAir France - France is in the air - (2015) :45 (France)http://adland.tv/commercials/air-france-france-air-2015-45-france
<div class="section field field-name-field-video-test field-type-video field-label-hidden"><div class="field-items"><div class="field-item odd"><a href="/commercials/air-france-france-air-2015-45-france"><img data-src="https://b0wie.s3.amazonaws.com/videos/thumbnails/242447/thumbnail-242447_0003.jpg?GGLIT4hs7rzxieKIaobjnyRWduUjthdq" src="http://adland.tv/files/tb_wall_lazyload_images/720x404.png" alt="Air France - France is in the air - (2015) :45 (France)" title="Air France - France is in the air - (2015) :45 (France)" /></a></div></div></div><div class="section field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item odd">The same director due that brought you Pharrel's "Happy" are now swinging airtravel with ballerinas for Air France. "We are from LA" have brought together pink skies, fashion, the Tour de France, puff pastries, french kisses, Breton tops and even features little ballerinas from the Opera Garnier on swings - it all looks quite magical and fashionable, and suddenly air travel doesn't seem like such a chore anymore.</div></div></div>Thu, 19 Mar 2015 15:19:02 +0000Dabitch158405 at http://adland.tvTransport & TravelFrancehttp://adland.tv/commercials/air-france-france-air-2015-45-france#comments