"Svanen investment ecolabelling needs focus"

Researchers from the Mistra Financial Systems program (hosted by Misum, Stockholm School of Economics) have provided a public comment on Svanen´s proposal for ecolabelling of Nordic investment funds.

The researchers believe that ecolabelling by a trusted entity like Svanen, with its long track record in consumer goods, is a unique opportunity to allow Swedish households and investors to make reliable and informed choices when selecting sustainable funds.

The researchers suggest several improvements to the Svanen proposal. In particular, they highlight the need to:

Focus on a limited number of well-measured goals related to Svanen´s environmental expertise.