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On CAPS, 95% of the 339 members who have rated Church & Dwight believe the stock will outperform the S&P 500 going forward. These bulls include OrangeIcon and MizzouEric.

Late last year, OrangeIcon touched on Church & Dwight's ubiquitous nature: "Sort of a sneak attack. [Church & Dwight] is behind so many things people buy without ever wondering who makes it just because they need it."

Over the next five years, Church & Dwight is expected to grow its bottom line at a faster pace (11.8%) than listed rivals Clorox (8.9%), Johnson & Johnson (5.6%), and Procter & Gamble (8.9%), as well as other consumer products plays like Colgate-Palmolive(NYSE: CL) (9.2%) and Kimberly Clark(NYSE: KMB) (9.1%).

Strong earnings growth due to a large competitive advantage in a product area that will never go away. ... Their business consists almost entirely of brand leaders like "Trojan", "Arm & Hammer" & "First Response." This growth will slow some in the US, but they have only begin to go global. Further, [Church & Dwight] has shown a lot of success with "tack on" acquisitions in the past of medium-market consumer goods that are too small for P&G to mess with. ...

Finally, this stock appears to be undervalued almost any way you value future cash flows. Depending on what you expect the future 10 year growth rate to be (12.5% to 15% is my expectation,) this stock can easily be valued at $85 to $100.

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