Samsung is planning to bring forward the launch of the Galaxy Note 5 from September to August, according to the WSJ. It’s believed the change in schedule is designed to get the device on sale ahead of Apple’s anticipated September launch of the iPhone 6S and 6S Plus, which is likely to dominate tech media coverage that month.

Samsung has always previously launched its Note models on the eve of the IFA conference, which takes place in Berlin in September. The WSJ cites only a single source for the claim, but it’s not the first time we’ve heard suggestions that the company may bring forward the launch this year.

A Korean report back in May suggested that the Note 5 would be launched in late July, also citing a desire to get ahead of Apple’s launch. A second reason was said to be to align with the anticipated launch of the company’s mobile payment platform, named (yep) Samsung Pay – but this is now expected to be be pushed back to September.

Samsung was hit hard by Apple’s move into larger-screened phones, the iPhone 6 Plus in particular providing the first Cupertino competition for its Galaxy Note phablet. Apple is reportedly expecting big things of its launch of the iPhone 6S this September, aiming to produce 90M units by the end of the year.