Anderson University unveils new logo, brand direction

Mon, 2011-08-22 13:00 -- univcomm

August 22, 2011

Anderson University unveiled a new logo and matching web designs today during the opening faculty and staff session to celebrate the beginning of a new academic year. This is the first major redesign of the logo since 1994. In addition, the university unveiled a new communication strategy to distinguish Anderson University through a variety of media—such as billboard and television commercials—that will be available in the fall.

“Anderson University is a distinct place often described in the past by our alumni and others as ‘very special.’ We want to bring greater distinction and clarity to that idea that will gain wide affirmation from those who are a part of the AU family and those who will come to know us,” said Anderson University President Dr. James L. Edwards.

The process began more than two years ago. The new logo and font were designed and developed by Kerry Shaw, director of Publications at Anderson University. The logo features the university’s name with an overarching base and orange flame. Students and alumni will associate this graphic with the Eternal Flame landmark located in front of Decker Hall. Edwards added that the goal of this long and very widely involved process is “clarity and distinction.”

Dr. Marie Morris, vice president of academic affairs, said, “I don't really view this as a ‘brand direction’ but rather clarifying the AU story - its rich heritage and its bright future. I'm thrilled to be at AU at this time for this very important clarifying moment. Our world is changing and how we educate and prepare students must also keep pace with the times. It's a new day for us at AU.”

Established in 1992 to mark the university’s 75th anniversary, the Eternal Flame echoes the university’s mission to educate and prepare individuals for lives of faith and service in their families, churches, and society. The new logo is a visual stepping stone to help define the bigger story among the countless experiences yet to be told about AU.

“Many on campus know that we provide students with something spectacular at Anderson University,” said Chris Williams, director of university communications. “We need to learn to share the story of Anderson University with others. The new logo is just one of the many ways we will be sharing this story with a variety of audiences in the future.”