How Mini Storage Market Themselves These Days

19/06/2014

Mini storage in Hong Kong has exploded over the past ten years. Traditional marketing methods such as radio and magazines are no longer as effective as they were once – customers are becoming smarter and instead of relying what an advertisement tells them, they demand useful, legitimate information before they make a purchase decision. The competitive market landscape has driven these companies to the online world for new marketing strategies.

If you go online and search for mini storage, you will find that most of these companies are using SEO services. SEO stands for search engine optimization; it refers to the process of enhancing the visibility of websites on search engines. You may find yourself wondering why I know they are using SEO services – it is rather simple to find out. If you look at their meta titles and description, you can sniff out a clue or two; they are usually filled with relevant keywords and their length are limited to 153 characters. With SEO, companies’ website content is also optimized with the right amount of length and relevant keywords. The key here is to make it as natural as possible instead of simply spamming your site with keywords that you find relevant. In recent years, Google has developed a series of rules and algorithms to punish spammers whose website rankings will suffer. In order to rank higher on search engines, you website has to become a trusted, legitimate source of information that can actually benefit users.

Another common strategy used by these companies is paid search. Different from SEO, you have to pay search engines such as Google and Yahoo an amount of advertising fees for placing your ad at the top positions above organic search results. Regardless of your website’s level of trust and legitimacy, you can outrank any of your competitors as long as you are willing to pay more. When a customer clicks on your ad, you only pay for what that specific keyword is worth. The price range of keywords differs, depending on how competitive your industries are and how much you are willing to pay to outbid your competitors. Compared to SEO, paid search costs a lot more money in the long run because the cost of clicks are becoming increasingly expensive. But if you need quick results and traffic, paid search is the way to go.

Many mini storage businesses have adopted the above two marketing strategies to stand out from the crowd. Traditionally when we think of SEO, we think of it is an IT-related industry. But with the gradual transformation and development of search engines, it has become as content-driven as ever. Of course, technical IT skills are also very much alive and important to the entire process, but the value of content is key to many successful cases of SEO.