Shah Rukh Khan: 'Jab Tak Hai Jaan isn't about money'

Shah Rukh Khan has claimed that he does not care about the box office success of Jab Tak Hai Jaan.

The film's Diwali release date clashes with that of Ajay Devgn's action thriller Son of Sardaar.

He told the Hindustan Times: "My belief is never on counting. For me, numbers are limits. Also, after the demise of Yashji, I can't relate the film with numbers. The film is more about feeling than any other thing and I think people will like it. It will be beyond numbers.

"When Yash Chopra used to say on the sets that this is his last film, I never took it seriously, nobody of us did that actually. I used to think, 'I can always convince him to do another one'.

"But his death came as a shock and this is the reason why the film is no longer just a film for me."