Tom Ford’s beauty campaigns have a particular type of glamour that tends to hark back to the 1970s and 80s. There are often bold sweeps of blush across the upper cheekbones, eyeshadow taking over the whole canvas of the eye. But it’s done with a clean, modern touch.

Snejana Onopka stars in the latest of Ford’s beauty campaigns for fall 2012, photographed by Mert Alas and Marcus Piggott.