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MICA Notification and Important Dates

MICA Admissions Test (MICAT) is the online entrance test for MICA's flagship course Post Graduate Diploma in Management - Communications (PGDM-C). The programme focuses on Strategic Marketing and Communication. The exam is conducted twice between December and February. MICAT I will be conducted on December 17, 2017 and MICAT II will be held on February 17, 2018.

MICA’s PGDM-C offers the following specialisations:

Brand Management

Advertising Management

Marketing Research and Analytics

Media Management

Digital Communication Management

The maximum intake for PGDM (C) is 180 students.

MICAT Eligibility Criteria:

Candidates have to apply to MICA with their scores of CAT 2017 / XAT 2018 /GMAT (2016 onwards). Candidates will be called for MICAT irrespective of their scores in the above mentioned exam (subject to their application form being complete and accepted by MICA).

Bachelor's degree or equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU).

Candidates appearing for final year graduation examinations are also eligible to apply.

MICAT 2018 exam pattern

Parts

Section(s)

Number of Questions

Duration

Part 1

Psychometric

35

25 minutes

Part 2

Verbal Ability (VA)

25

1 hour and 45 minutes

Quantitative Ability (QA)

25

General Awareness (GA)

25

Divergent-Convergent Reasoning (DCR)

30

Part 3

Descriptive Test (DT)

4

35 minutes

MICAT is a Computer Based Test (CBT). The duration of the exam is 3 hours.

There are no negative marks for Descriptive and Psychometric sections. While 0.25 % of the allotted marks will be deducted for every wrong answer in VA, QA, GA and DCR.