Walsworth Blog

As just covered in our Is Social Media Right for Your Organization? post, many businesses are actively working to understand the benefits of social media and how to reap them. This can be especially true for organizations in the business-to-business (B2B) space where building a social media following can be more challenging.

While social media sites such as Facebook and LinkedIn are commonly understood to have business applicability, the business benefits of other social media sites may not be as clear, usually because they don’t enter our conversation as often. Google+ is an excellent example of this.

The era of social media arrived a few years ago, and it looks like it’s here to stay. According to the Harvard Business Review, nearly 80 percent of companies currently use or plan to incorporate it into their marketing. Clearly, the trend is moving towards social media becoming a major marketing force; however, that doesn’t necessarily mean you have to dive right in.

After all, Facebook, Twitter and the like aren’t all sunshine and rainbows. It can be a confusing world and can alienate customers just as fast as it can help you to generate new ones. That said, if you manage your social media accounts correctly, your company is likely to reap major benefits.

In today’s world, marketing isn’t just about being creative or original. It’s also important to be diversified, particularly in terms of how you’re marketing your products and services.

Many people talk about the Internet as though it’s a single entity, but this view couldn’t be further from the truth for marketers. Digital marketing requires a fully integrated campaign that is spread across multiple platforms. And while online marketing is crucial for companies, you shouldn’t forget about traditional forms of advertising to round out the campaign.

So, what are the elements of an integrated marketing campaign? Here are key areas you want to hit:

If you are a professional designer like me, you probably get pumped up when you find tools that help make your job easier by saving time and enhancing quality. Version 14.0 of Adobe® Photoshop®, commonly known as Photoshop CC, did just that by improving capabilities from previous versions as well as by adding brand new ones.

Released on June 17, Photoshop CC includes the following 10 features that professional page designers should be aware of.

Most businesses are actively working to improve their visibility online through Search Engine Optimization (SEO). And, for anyone taking notice, online searches often list a Wikipedia reference as one of the top results.

So, if a company is working to increase online visibility, shouldn’t they make sure their organization is referenced in Wikipedia as part of their SEO efforts? After all, anyone can add to and edit Wikipedia content, right?

The answers to these questions are surprisingly complex, especially due to Wikipedia’s guidelines regarding conflict of interest, notability and verifiability.