Marketing Terms (A–Z)

Behavioral Targeting

Definition

In online marketing, behavioral targeting is the practice of targeting and serving ads to groups of people who exhibit similarities not only in their location, gender or age, but also in how they act and react in their online environment. Behaviors tracked and targeted include website topic areas they frequently visit or subscribe to; subjects or content or shopping categories for which they have registered, profiled themselves or requested automatic updates and information, etc.[1][2]