Mobile Devices Reportedly Account For Almost Half of Search Ad Clicks in Q4

Notes: Mobile devices rose from 43% of North American search ad clicks in Q3 2015 to 48% share in Q4 2015, the largest quarter-over-quarter increase since Q1 2013, reports Merkle|RKG in its latest quarterly Digital Marketing Report. The increase was driven entirely by mobile phones, which grew 6% points to 33% click share, more than double the share of search ad clicks represented by tablets (-1% point to 15%). The report notes that mobile devices accounted for a majority (52%) of Google search ad clicks, with phones alone comprising 36% of clicks.