Oracle Blog

Inside Oracle's Middleware Community

Oracle AppAdvantage Customer Stories

In my last post, I had shared the excerpts from my interview
with Howard Beader, senior director for Oracle Fusion Middleware. Howard shared
some insights into the genesis of Oracle AppAdvantage. Oracle AppAdvantage
discusses different approaches Oracle Applications customers can take to extend
and enhance the value of their existing investments.

In Oracle AppAdvantage, we have started with nine of the most
common business value approaches for Oracle Applications customers. Whether the
business need is to simplify IT infrastructure and reduce operational
costs with the use of engineered systems, centralized access control or ensure
zero downtime during applications migrations and upgrades, or if the business
goal is to differentiate from competition by building agile business
processes, build composite applications with ease or integrating applications
across enterprise and cloud deployments, or if the organizations are on the innovation
track looking to enrich customer experience and build enhanced online or mobile
engagement, Oracle AppAdvantage recommends guided paths for each of these
strategies.

And these paths are not concocted by a solution vendor. These
are proven, real-world use cases we have seen across industry in recent years. You
see, Oracle is in a unique position with an end-to-end offering starting from
systems to database, middleware and applications.With that, at Oracle, we have the privilege
to partner with our customer organizations and understand deployment use cases.
This, in turn, allows us to better anticipate and understand the needs of the organizations moving
forward. And, Oracle AppAdvantage is a direct result of those findings. Oracle AppAdvantage captures how organizations today are extending their use of Oracle Applications with IT.

We have compiled a list of actual customer examples to
highlight the use cases we have come across most often and those that have
become the building blocks for the oracle AppAdvantage program.

Do check the customer brochure out and explore where your
organization fits in the Simplify, Differentiate, Innovate spectrum. Find out
which business use case you most identify with and can leverage. Let us know if
we can help with the use case assessment. There is also more information on www.oracle.com/appadvantage