A friend of mine recently travelled. I had a look at their itinerary and cringed as it was too difficult to find all the important details but of course they are all important details.

This is the word doc that made me cringe:

The original itinerary

I suggested they allow me less than half an hour to recreate an itinerary for them. They were happy to receive this A4 landscape page within the agreed half an hour:

itinerary designed in 20 minutes

Since they were doing two stops on their trip it made sense to start with splitting up the Sydney trip and the Melbourne trip. I have a plethora of international standard symbols in EPS format so I grabbed Hotel and Plane as these are important details and need to be seen at a glance. I created a symbol which was the logo for the Printex convention they were going to. The flight details needed to stand out amongst the other flight information as well as the hotel details needing to stand out amongst the other hotel information. Once all these were in order it was easy to add in days, and lines to separate them all.

This is all the same information as the original except now it includes visual hierarchy, symbols and white space.

I asked my friend how the itinerary worked for their holiday. They told me that is was so much easier to use than anything they have previously used. They also told me they kept showing off their well designed itinerary to people.

Finally after some time I have an identity ready for print. Speaking of which the files have all been uploaded to the printer and going to be printed and delivered within the month! That should be exciting to see it all!

I have put in an order for these items:

Pen

Hat

Keychain

Sticky notes (like post-its)

Stamp (self inking with just logo in black)

Outdoor Banner (90.2 cm x 50.8 cm)

Kassandra - Banner design

Magnets

Kassandra - Magnet design

Notepad

Kassandra - note book design

Return Address stickers

Kassandra Bowers - return address label design

Letterheads

Kassandra - letterhead design

These items should all arrive by the end of the month. I got a good deal and get all these items for just under $50 delivered to my door. I save heaps because the company was doing free uploading of designs.

I will photograph the items when they arrive. Another full identity done by Kassandra.

The above URL is a blog I have set up to document the process for this university class. This would mean that I am back at university now (final semester finally) so I wont have as much free time to design stuff to put up on this blog.

I decided to use “the generator” to make three different entries into the competition. When scrolling through I realised that there was actually text for the city Brisbane so I could not resist but put it on one of the advertisements. The category for the final round is “simply city” so the following three designs were my competition entries.

Hugo Boss entry 1: urban planet

Using the bottle only on a gradient background and the tag line urban planet: simple and city.

Hugo Boss entry 2: Urban planet Brisbane

Black and white only with hustle and bustle of the streets of “Brisbane” complete with the name Brisbane, the confusing map of streets (similar to Brisbane) in the shape of the bottle a requirement and the tag line “urban planet” to anchor the visual message with text.

Hugo Boss entry 3: urban thrills live it up

A very different approach indeed. The background is created from a very enlarged surfboard and the rest of the elements: city, man, bottle, text and flags are all minimal colour scribbled elements which ties all in visually. There is a very vivid and lively colour palette which ties in the text: live it up.

These designs have all been put up on the site and the disclaimer did state that not all were going to be put up on the site. Maybe the three links will work but they may not correspond to the order on this page.

This is a digitally enhanced photograph of my “Wil Anderson In Stitches memorial poster” which is signed by Wil Anderson, includes the ticket, logo from comedy festival, a blurb on comedy festival and the small version of the promotional posters for Wil’s performance. That was a great show, Wil is a champ! It was very strange and coincidental that Sharri and I met Wil Anderson on Queen Victoria Bridge here in Brisbane, since none of us actually live in Brisbane and at which stage its not really a common route through the city for pedestrians.

The poster was made the day after from a frame that was purchased but never used and some matte that was purchased and turned out to be the wrong size (no reciept no refund they told me) it was great to be able to reuse both and make something that is a memorial to a strange moment indeed.