Denver Museum of Nature and Science Sets New Membership Record

DENVER-September 27, 2010-The Denver Museum of Nature &
Science has set a new membership record with 62,387 membership
households-the most ever in its 109-year history. This new number
eclipses the previous membership record of 52,644 households set in
July 2006, and makes the Museum's membership program one of the
largest of any natural history museum or science center in the
country.

"I'm so proud that our members have helped the Museum achieve
this historic milestone, and I can't thank them enough for their
continued support and enthusiasm for science," said George Sparks,
the Museum's President and CEO.

The Museum's membership numbers have been in record territory
since January 2010. Between January 1 and August 31, 2010, the
Museum has added more than 12,300 member households to its roster.
The Museum also has a large number of long-term members: almost
15,000 who have supported the Museum for 10 years or more, and
approximately 6,500 who have been members for more than 20 years.
Most Museum members live in Colorado, though people in 47 other
states also maintain Museum memberships.

Revenues from membership sales support the Museum's exhibits,
programs, research and care for the 1.4 million objects in the
Museum's collections.

"Even in an uncertain economy, the value of a Museum membership
is tremendous. It pays for itself in just a couple of visits, and
it gives families and adults first access and deep discounts to
exhibits, films, activities and programs that have universal
appeal," said Mary Beth Armbruster, the Museum's director of
membership. "Our members support the Museum's ability to carry out
our mission, and we thank them with terrific values and benefits.
They are the ultimate insiders."

Members receive special perks such as sneak previews of
temporary exhibitions, evening hours for members only, and
opportunities to see what's behind the scenes in the Museum's
collections with the research scientists.

"Our members with young children especially appreciate being
able to come to the Museum for a few hours, knowing they can come
back anytime with their membership rather than trying to do
everything in one visit," said Armbruster.

The Denver Museum of Nature & Science also participates in
the Association of Science-Technology Centers Passport Program, a
reciprocal membership program that grants Museum members admission
to more than 290 other science centers and natural history museums
throughout the country.

The Denver Museum of Nature & Science has six membership
levels, ranging in price from $35 to $115. Member benefits
include

About the Denver Museum of Nature & Science The Denver
Museum of Nature & Science is the Rocky Mountain Region's
leading resource for informal science education. A variety of
engaging exhibits, discussions and activities help Museum visitors
celebrate and understand the natural wonders of Colorado, Earth and
the universe. The Museum is located at 2001 Colorado Blvd., Denver,
CO, 80205. To learn more about the Museum, check
www.dmns.org, or call 303-370-6000.

Many of the Museum's educational programs and exhibits are made
possible in part by generous funding fromthe citizens of the
seven-county metro area through the Scientific & Cultural
Facilities District