Posts Tagged ‘use case’

If you’re an online advertising company, you know how important it is to have infrastructure that performs and is resilient, reliable, and available globally. You want to spend your time optimizing your ad delivery across the world, developing your delivery platform, and not on worrying about whether your infrastructure can deliver your content quickly and accurately.

We get advertising. We all click on an online ad or read the messaging or watch the videos. We have customers that are pushing the technology envelope to deliver their advertising to end users. And many of our advertising customers have complex cloud infrastructure powering their platforms.

From Big Data architectures to Content Delivery Networks (CDNs) to multi-data-center deployments, our solutions are carefully designed to meet the unique needs of advertising providers. And although you could do it all yourself in our global cloud, we view ourselves as your partner. Our Solutions Architects are available to help you identify the best services we provide for crafting your advertising delivery platform. Remember: You need to design your infrastructure to take advantage of the benefits of cloud computing, and we believe you shouldn’t go at it alone.

Three Advertising Leaders

The network architecture charts above are actual representations of 3 of our advertising customers, specifically Brilig (Merkel), Excite Digital Media, and Martini Media. The case studies below discuss the unique challenges each of them faced and how we worked together to develop powerful cloud solutions.

Public clouds are fantastic for a majority of infrastructure use cases. And interconnectivity between clouds enables myriad solutions to empower businesses to have multiple synchronized points of presence across the world. Companies can easily set up connections that traverse the public Internet as a means to transmit and potentially synchronize data between cloud data centers. But these connections need to be reliable and more often than not, private.

CloudLink private network between cloud data centers

With public network connections between clouds, users are at the mercy of hops and latency. For example, data may take one route with a particular number of hops, and a second later, may follow a completely different path and take a longer or shorter amount of time based on the connection.

In terms of securing the transport, some companies rely on point-to-point VPN connections using a hardware or software solution or some combination of the two. However, these solutions are also constrained by the connection and have limited speeds.

There are some scenarios or use cases that warrant using dedicated private networking to join geographically dispersed clouds. This is where GoGrid’s CloudLink service comes into play.

GoGrid’s CloudLink is a data center interconnect product—a redundant 10 Gbps pipe that is isolated to GoGrid traffic only. CloudLink enables private network traffic between different servers in GoGrid’s US data centers. As part of our “Complex Infrastructure Made Easy” mission, we designed this service to be basic yet powerful and still meet the needs of demanding organizations. Because this is a private network, much like the private network within GoGrid’s standard cloud infrastructure, there are no bandwidth costs. You simply decide on the connection speed (10 Mbps, 100 Mbps, or 1 Gbps), configure your connection, and pay for just the dedicated connection. (more…) «The Top 3 Private Networking Use Cases for CloudLink»

If you’re familiar with cloud infrastructure and infrastructure-as-a-service (IaaS), you probably understand the substantial benefits that come along with deploying infrastructure in the public cloud: things like “utility billing and on-demand availability,” “elastic benefits that let you scale resources up and down based on demand,” and “the ability to rapidly move and redeploy workloads as needed.” This flexibility is why we originally brought GoGrid’s hourly pay-as-you-go Cloud Servers to market. They’re perfect for specific cases like these:

Periodic workloads that only run for a few hours, days, or weeks during a given billing cycle

Short-term spikes in workload where demand is erratic and being able to scale resources up and down quickly are desirable

Development and test workloads that require rapid iteration and redeployment of resources

Proof of concept workloads where instant access to resources and the ability to quickly change technology are key

Customers with steady-state and long-term workloads don’t always need this hourly flexibility, however. And that’s why GoGrid has developed prepaid monthly, semiannual, and annual Cloud Server products. Prepaid Cloud Servers are less flexible, but they do offer significant cost savings in exchange for the term commitment. The shortest prepaid term GoGrid offers is a monthly prepaid Cloud Server and the longest term is an annual prepaid Cloud Server.

If you run a constant workload during a given month, a prepaid term server is probably a better solution than an hourly server. Again, the tradeoff here is flexibility. Prepaid servers are ideal for:

Steady-state workloads where demand is constant

Workloads that tend to grow rather than contract

Production applications where you can plan for demand in advance

For example, imagine you run an eCommerce website. You know you always need three servers to run your operations throughout the year. During the holiday season, however, you know demand is likely to spike. Your deployment of annual servers going into the holiday would look something like this:

The insights we have received have been fascinating and we will continue to break down the survey results and release the findings here on the GoGrid Blog. This week we discuss the data received from our IT respondents on how they currently use cloud computing and what use cases would cause a migration to cloud computing services.

Cloud Computing Use Cases

Because cloud computing spans SaaS, PaaS and IaaS, it isn’t a surprise that many of our respondents use cloud computing services. Our first post in the series highlighted the fact that 65% of IT professionals surveyed use cloud computing in some way, shape or form. What is surprising are the use cases we received when we asked, “What use cases are you currently using in the cloud?”