As we expected, T-Mobile today finally announced the Nokia Lumia 810 is coming to the carrier “within the coming weeks” with of course no pricing given, as it expected these days.

The 4.3” device features an OLED WVGA Clear Black display at 800x480 with an 8MP rear as well as a 1.2-megapixel Skype HD certified front-facing camera. In addition, T-Mobile will offer to interchangeable back overs in black or cyan to add some style.

It's an interesting name change from Lumia 820 to 810 but we strongly hinted at this in our editorial last week on the matter of "exclusivity". Here, T-Mobile is claiming exclusive to the Lumia 810.

T-Mobile USA, Inc. and Nokia today announced the upcoming availability of the Nokia Lumia 810 — an exclusive to T-Mobile. The new Windows Phone 8 smartphone offers an enhanced camera, simple design and integrated navigation features. Combined with the only unlimited nationwide 4G data plan, T-Mobile customers will see a superior value with the Lumia 810, the latest addition to T-Mobile’s expanding lineup of Windows devices.

“We’re providing our customers with a unique Windows Phone 8 experience by offering an exclusive device paired with our Unlimited Nationwide 4G Data plan and a comprehensive set of enhanced features,” said Andrew Morrison, vice president of product management, T-Mobile USA. “The Nokia Lumia 810 gives customers speedy, 4G access to T-Mobile’s nationwide network and the content and features they want, whenever they need it. From navigation tools to an enhanced camera, the Lumia 810 provides a great value and a high-quality experience.”

“The Nokia Lumia 810 features a sleek design and high-quality hardware, combined with the efficient and intuitive Windows Phone 8 operating system,” said Olivier Puech, President, Nokia Americas. “When combined with applications such as Nokia Drive and Nokia City Lens, the Lumia 810 ensures that T-Mobile customers are getting the best experience possible out of their smartphone.”

Sleek Unibody Design and State-of-the-Art Wireless Charging

Featuring a 4.3-inch OLED WVGA Clear Black display, the Lumia 810 offers high-end performance in a compact package. The new smartphone is powered by Windows Phone 8, making it easy for users to personalize their device and experiences and always stay connected to friends and family. T-Mobile will offer exchangeable shells in cyan and black, which will allow the device to take advantage of Nokia’s convenient and innovative wireless charging solution.

New High-End Camera Features to Capture and Share Quality Photos

With an 8-megapixel camera engineered with Carl Zeiss optics, the Lumia 810 takes crisper and sharper pictures, bringing memories to life. The device also features a new 1.2-megapixel Skype HD certified front-facing camera, providing a high-quality mobile video chat experience. With the Lumia 810, users can capture, share and relive life’s moments with new camera features such as Cinemagraph, a lens that creates animated GIFs, as well as panorama settings and Group Shoot, which allows the customer to choose the best faces and smiles from a burst of photos and stitch them together to produce the perfect group shot.

Enhanced Navigation Experience

The Lumia 810 also comes with new and enhanced navigation features including Nokia City Lens, which overlays information about restaurants, shops, hotels and more on the surfaces of buildings, providing a new augmented reality experience. The smartphone also provides a comprehensive, integrated mapping experience through new enhancements to Nokia Drive, a voice-guided, turn-by-turn navigation system, as well as through Nokia Transit, which provides directions to a location using public transportation.

Easier Entertainment

The Lumia 810 also comes with Nokia Music, which features playlists that are curated by an expert team of global and regional musicologists, spanning a wide spectrum of music genres. Completely advertisement-free, and requiring no registration or subscription, Nokia Music allows consumers to enjoy the songs of their favorite artists without disruption. Nokia Music can also be enjoyed offline so consumers can listen to their favorite playlists anytime, anywhere.

Availability

The Nokia Lumia 810 is expected to be available in the coming weeks. For more information on T-Mobile’s devices, visit http://www.t-mobile.com. For more information on T-Mobile’s Unlimited Value and Monthly4G plans, see: http://family.t-mobile.com/phone-plans.

Reader comments

This numbering system is going to confuse a lot of consumers. -- Is 900 better than 820 because of higher number? Are 810, 820 & 822 equivalent models? Would a 720 be better than a 800 because it is newer generation, or worse because it is lower tier? This was always always a problem with Nokia, even with their chocolate bar phones. Consumers need a clear and simple hierarchy of model numbers.

Very pretty device. I like the styling of the 810 over that of the 820. As others have said it looks like an iPhone 4 with Windows Phone on it, and as the only carrier of the big 4 without an iPhone, I'm sure that was done on purpose.
If I was on T-Mo and couldn't get the 920, I think the 810 would definitely get consideration for purchase.

Quite frankly, I don't see a difference between the two. This "810/820" Blackberry-esque mess is stupid. If Samsung can come up with a flagship and call it the Samsung Galaxy SIII on all carieers then so should Nokia, why resort to RIM like tactics and confuse consumers?
Honestly, they need to step above this petty carieer politics and try to get their devices in as many hands as possible. This "exclusivity" crap is really getting annoying (and even then you "exclusives" with Rogers which is only "exclusively" offering the color black - have you heard of Lays only exclusively offering the Salt and Vinegar flavour at Safeway?). They need to step above this and present a unified front because this is only helping people move away from their products.
And announce the phones on all carieers soon.

That's what they are doing globally. They even have Lumia 920 and Lumia 820 on 650 million customers in China via China Mobile.
Something that HTC didn't manage to do. It just seems like Nokia doesn't have the pull in USA.

You don't see the difference? It's a far less superior phone to the Nokia 820 which is even more inferior to the Nokia 920. Now I'm thinking if Nokia does make a Verizon phone it will be a handicap version of the 920. Sigh, HTC 8x it is.

@BlackWindow8: I don't. So far, all I have heard is "it is just that tiny bit thinner, has a little bigger battery and the dimensions have undergone some tweaking" - that's hardly enough to qualify it as a different phone. They still look the same to me.

I definitely appreciate the improvements but the naming is stupid. Not that it takes away from how good the device is, but still...lately Nokia just hasn't left me impressed with the deals they have struck with carriers here.

Wait so does this mean the back covers that Nokia is selling for the Lumia 820 won't work with the 810? And once again the phone will only be sold in black with the only option the Cyan color back cover? How are we spinning this into a positive? Nokia's Lumia marketing strategy is being deconstructed in North America by wireless carriers. The color variations of all of their Lumia phones are being blocked for the North American market. This is terrible, in North America Lumia is being sold as just a plain black slab just like any other black slab.

Now don't be so US-self-centered. Carriers around the world pull that off too. They usually offer only one or two colors, and it's always the black one in stock when you go to their store. The colorful versions in retail cost a fortune + VAT (Here in the Old World we can buy phones in electronics stores just like PCs, washing machines, TVs and other applicances for their real price, not subsidized by a two-year contract - that's what credit cards and payment plans are for).

So.. this looks like a completely different phone from the outside. The body, the back. So yes, it is in fact exclusive to T-Mob. This might actually open up a window to Verizon getting a slightly different 920

Lumia 710 now Lumia 810 makes sense. No lumia 900 for tmobile so I find it hard for them to make something like 920 but still have my hopes as they did carry the HTC hd2 one of the hottest phones ever.

Hmm...love the 8X, and was content on getting it, but this brings a little interest to me. My interests and use for my phone aligns with what they 8X offers, but the 810 is a decent competitor. I'm more than likely still going with the 8X, but I want to play with both in store before I make a final decision.

But it doesn't look like the 820 covers will be compatible with the 810 and the 810 is only going to have a cyan cover (for now). Not sure why our wireless carriers are insistent on selling phones only as plain black slabs.

I like how it looks a lot like the rumored Surface Phone:http://www.geeky-gadgets.com/wp-content/uploads/2012/06/surface-windows-...
The Surface Phone concept stil looks better but I do like the 810, mainly because it looks like none of the other Lumias (or Windows Phones for that matter). It is a simple looking phone but thats a nice change from all the 820s, 920, 8Xs and 8Ss out there.

The Samsung Ativ? Looks good on paper but Samsung really failed at promoting the phone. The only announced phone without any hands on videos or real press. But it could be great. Just wish Samsung put in a little more effort.

But neither has the Lumia 920 or HTC 8X hit the market but there are at least 5 videos a piece that you can find demonstrating them running the device and showing some of the features. That's what I meant in that respect so hopefully sometime this month Samsung will attempt to show us why we should get the Ativ S rather than the other offerings. Let's see what happens.:)

Lol! The story of the 'Samsung WP' experience - "wait, Android is primary concern, and when we feel like it, we'll give WP glance if we have time after checking in on Tizen".

WP is a afterthought for Samsung and for them to expect more than a handful of consumers/WP fans to 'wait' for them? Surely, a handful of people will wait, but Nokia and HTC it seems will get the bulk of WP business.