Online video ad revenue will reach nearly $5 billion in 2016, up from $2.8 billion in 2013, while TV ad revenue will decline by nearly 3% per year during the same time period. Video ad views exploded in 2013, topping over 35 billion views in December, averaging over 100% year-over-year monthly growth during the year.
Online video ads are significantly more expensive than other formats, but prices are steadily declining as more publishers rush into video, and placements open up. Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats. Viewability, the question of whether video ads are actually seen by multitasking online viewers, has emerged as an issue, but we believe that overall demand for online video is too high for viewability to put too much of a crimp in the video ad market.
Streaming devices and connected TV accounted for just 2% of online video ad views in the fourth quarter of 2013, but companies like BrightLine are experimenting with formats to grow this new niche market.
Newly launched video ad platforms have been among the companies to adopt programmatic tools, including real-time bidding, ad exchanges, and advanced analytics. Examines how video ads stack up against other digital advertising formats in terms of both cost and performance. Looks at the issue of viewability, and explains how the problem could impact future spending on video ads.
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Comedic pundit John Oliver has got a battle of the billboards on his hands in North Dakota. The British funny man declared his love of the state’s happy roadside art, but hatred of their oil pollution, on the latest episode of his HBO show Last Week Tonight. Whatever results the show might achieve in the state, citizens seem determined to keep their spirits high. It all started when Oliver launched into his recent extended segment on North Dakota’s oil industry with a compliment. The comedian intended to used this joke on citizens’ overall kindness as a way to bring attention to the state’s oil industry pulling the wool over their eyes.
No word on whether the late night host has actually seen the state’s billboard reaction to his segment and billboard, which appeared statewide on Sky Digital Marketing’s electronic billboards on Tuesday.
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Also, check out our guides for adjusting your various Facebook privacy levels or deleting your Facebook profile entirely. The trusted site is a product of an association of various advertising trade groups, one that runs a welcome opt-out program for those who’d rather not view targeted advertisements within their browser. But, given his monologue during the show’s most recent episode, we do have some idea how he would respond.
Luckily, there is a method for barring Mark Zuckerberg from seeing everything you search on Google if you’d rather not abstain from social media all together. You can also manually scroll through the list of other potential offenders, checking off individual companies as you go along. You may not be able to reverse the data already collected, but you can stop the site from further selling information. Moreover, if your beef is only with a certain kind of ad in particular say — ahem, Farmers Only — then you can remove those specific ads directly on the site.