27 April 2010

Have you ever re-branded a brand?Have you ever gone through this process?

I think a few of you will answer; yes!

In an airline, you start with the aircraft as it is the king but then you start thinking and working on maybe hundreds of items from small salt package in the cabin to new meal concept, from website to in-flight entertainment system, from uniforms to logo it self...

This is what is going on now at SunExpress... one branding agency, one communication & corporate design agency, one local creative agency, one media planning agency, one p&r agency, one interactive agency and one e-commerce consultant are working with us to make it possible, to make a dream true...

Personally I am so excited to be a part of it and to be one of the key figures. I have launched SWISS brand in Turkey before but that was the local implementation of a global concept... this is completely different!