HI my mom recently bought a brow set for around $12.00 at Target, it was a Sonia Kashuk, it was pretty good for the price. It looks natural, it has about 4 colors and two small applicators. Its a wax base but it goes on smooth and looks really good. I dunno if ULTA has it since I think Sonia Kashuk is by Target. Good luck! Ps. powders and waxes are more natural looking vs. pencils