Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.

Wednesday, February 01, 2006

The News Dinosaur Test

In many radio news departments, I can personally testify that dinosaurs continue to roam the earth. MSN media correspondent/blogger Jeff Jarvis calls the venerable superstars of news what they are.If your attention spam is too short to click on the above and read the entire post, let columnist Dave Barry cut to the chase for you: "We can no longer compel people to pay attention. We used to be able to say, there’s this really important story in Poland. You should read this. Now people say, I just look up what I’m interested in on the Internet."