UTMB Workgroup on Social Media Strategy & Evolution

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Author: Eduardo Valdes

Have a professional interest in social media (or marketing or web development or business or communication or…)? There’s an article you need to read. Wired recently posted a piece by Davey Alba about Facebook. It speaks to topics that help justify/validate why so much of our social strategy at UTMB… Read more »

Last summer we worked with a team from Audit Services on a comprehensive review of our institutional social media program; we recapped it here. One of the needs identified in the plan was user training for people charged with administering institutionally branded social media sites. Today we’re pleased to be… Read more »

If you’ve been following our work, you know registration of new and exitsing UTMB social media sites was one of the recommendations that came out of an internal audit done in August of 2014 (summarized here). The target was to have this component (registration mechanism for social sites and site… Read more »

Late last year, we worked with a team from Audit Services on a comprehensive review of our institutional social media program, looking for best practices, gaps, opportunities. The report was shared with executive leadership and many key stakeholders, and since then we’ve been moving ahead with development and implementation. The project shares… Read more »

Driving through Louisiana this weekend, I was having a conversation with my teenage son about potential careers and how things change. He’s an avid reader so we got on the topic of writing as a profession, and the many challenges and changes the field has undergone. Somewhere in there we… Read more »

There’s a news item that caught our collective interest related to social media and free speech. It’s notable for a number of reasons: it’s in our market area and in health care, and about a topic that will be getting more official attention at UTMB in the coming year. The news… Read more »

While we currently do some online advertising for UTMB services (mostly search based), we’ve not yet taken the plunge into social media advertising. We get asked about it from time to time and it’s an outlet we’ve been watching. Why the trepidation? Digiday writer John McDermott sums it up pretty well in his… Read more »

Who among us hasn’t solicited and often heeded the advice of other shoppers while perusing the pages of Amazon.com, avoiding those products with one or two stars, electing instead to drop our hard-earned coin on those with four or five stars. Most of us add an additional level of buyer… Read more »

SURPRISE! More changes in the social space. So what’s the latest newness? Late January, the blog Buffer featured an article by Belle Beth Cooper who does a good job summarizing the latest batch of changes, primarily on FB and Twitter. It’s worth a read. 10 Big, Recent Changes To Twitter,… Read more »

Leo Widrich of Buffer, in a Fastcompany article, answers the questions “How can I write great headlines for social networks and my blog? What words are we most attracted to on Twitter? Why do we click on particular pictures on Facebook? How long is too long?” TLDR: More verbs, more… Read more »