Bella Hadid must be shifting a whole lot of product for Max Mara since the brand has invited her back to front the latest accessories campaign. Bella had a remarkable 2017, with more magazine covers than any other model (or actress) and multiple ad campaigns for major fashion brands — and it seems 2018 is looking just as bright. Bella proves every inch her worth in the new Max Mara images, shot in the studio by Steven Meisel and styled by Carine Roitfeld, sporting a dewy makeup look and a wet hairstyle throughout.

IMAGE: FASHIONGONEROGUE.COM

Despite the team’s best efforts on set, our forum members weren’t too impressed with the outcome. “I guess Meisel really loves the Hadid sisters. I can’t help but think how amazing Grace Elizabeth would have looked in this. I like Bella, but she’s just not the type of girl for these ‘vintage/classy’ kind of shoots,” wrote guimon.

“She doesn’t look her best here. It’s like if she has seen a ghost!” Lola701 said.

“Wonder when the Hadid hype will end. They have no life in their face,” slammed thatsfierce.

Anlabe32 agreed, writing, “Here face is/looks frozen. It could have been much better with a model with some charisma.”

“This girl has NO FREAKIN´ RANGE! No emotion, no skill, nothing NADA. Gosh, I’m so annoyed to see her lifeless face in ad campaigns or covers because she brings NOTHING to the jobs she’s booked on, and yet again she does hundreds of jobs where REAL models could bring way wayyyyyy more charisma,” complained Bertrando3.

Benn98 felt the same way. “This is just so unappealing! Model, styling, photography. But I must add that a different model may have lifted this. I used to think Bella is a better model than Kendall and Gigi, but based on this campaign, I now doubt it. Her magazine work for lesser photographers is more exciting.”

IMAGE: FASHIONGONEROGUE.COM

Wait and see what the rest of the campaign brings and join the conversation here.