Ad Serving

DEFINITION: Managing and maintaining ad banners for a Web site or collection of Web sites. Ads can then be targeted towards certain types of individuals. It also provides the ability to rotate banners so a user won't see the same ad every time they come back to the same page.

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines