Audience research on The Hobbit: An Unexpected Journey - share your views

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THE INTERNATIONAL HOBBIT AUDIENCE PROJECT

In this survey we are keen to hear people’s thoughts, responses and feelings about The Hobbit: An Unexpected Journey following its international release. We’d like to hear from people with all kinds of views - from those who loved the film as well as those who hated it or were critical of some particular aspects of the film’s production, or had quite mixed feelings. Whatever you thought of The Hobbit, we’d love to hear from you!You can participate in the survey here: http://flashq.rcc.ryerson.ca/Hobbit/Feel free to pass this invitation on to friends or family members who may be interested in participating, especially if they have very different views about the film to your own!

Please note that as this survey uses Flash it won’t work on Apple iPads, but may work on other tablet devices. A large-screen laptop or desktop computer is ideal.About us: We’re a team of academic researchers located at the University of Waikato (Hamilton, New Zealand) and Ryerson University (Toronto, Canada). We are interested in the nature of audience reception, and in understanding why different people often have very different views and understandings of the same film. What is involved: Completing the survey will take around 30 minutes, and involves a combination of sorting and ranking a selection of statements relating to The Hobbit, as well as a more traditional questionnaire with click responses and a few open ended questions where you can tell us what you really thought of the film, in your own words. If you do decide to complete the survey, or want to learn more about the project before deciding, clicking http://flashq.rcc.ryerson.ca/Hobbit/ will take you to the formal consent agreement, which looks rather ominous but provides important details about the project and your rights as a research participant. The most important things to know are that your participation is entirely voluntary, your answers will remain anonymous, and you can say as much or as little as you wish. Thank you! Lay hah-non!Carolyn Michelle (PhD)Lead researcher, The Hobbit Audience project