HYLA Blog

Dave Ronis

Recent Posts

As with every Apple launch, the levels of hype built up around the iPhone 8 were at an all-time high. 10 years on from when the first iPhone caused a stir in the smartphone market, consumers were expecting a device that would put their current one to shame. It didn’t.

Capturing a consumer’s attention is never easy. What's even harder—is to convince them to try something they haven’t even thought about.

That’s the battle retailers and carriers face as they try to convince consumers of the value of trading in used mobile devices.

A majority of consumers in the U.S., Australia and other countries, have been slow to embrace mobile buyback solutions and trade-in programs, and these devices end up forgotten in drawers or at the bottom of landfills, all over the world.

You could feel it immediately when walking around the exhibition space of the CTIA Super Mobility 2016 conference this year -- the overwhelming feeling that something revolutionary was in the air. This conference was all about wireless innovation and how “super mobility” will define how people live their lives and do business.

The conference, which was held in September in Las Vegas, illustrated and emphasized how wireless devices are connecting people to almost every imaginable service and product.

If retailers and enterprises can’t figure out how to make the most of this breakthrough they will surely fall behind.

Retailers and wireless carriers could conceivably run a sales promotion every minute of the day. With scores of mobile devices to sell, and with older products constantly being replaced by newer models, carriers and retailers need to consistently move products. Creating promotional deals can help boost a retailer’s product sales.