Marlton NJ Website Design: Evaluation of the Best and Worst

Rhapsody Hahn-Chaney-July 11, 2017

Marlton NJ Website Design: Evaluation of the Best and Worst

This article provides an in-depth analysis of the websites for businesses, organizations, and associations located in Marlton NJ. This article is intended to be a resource for business owners and website design companies looking to create a new website, or redesign a current MarltonNJ website design.

This article provides an in-depth analysis of the websites for businesses, organizations, and associations located in MarltonNJ. This article is intended to be a resource for business owners and website design companies looking to create a new website, or redesign a current Marlton NJ website design.

In this article we have included the following information:

Brief Overview of the Town from a business perspective, and the need for a functional and beautiful Marlton NJ website design.

Best Website Design examples in Marlton New Jersey

High Potential Examples of Marlton NJ Website Design that would do very well with some strategic design/development changes

Worst Website Design examples in Marlton New Jersey

Simple Directory of Web Designers in Marlton New Jersey,or web design companies known for their MarltonNJ website design work.

Opportunity/Need for Marlton NJ Website Design

Analyzing the current business environment and growth opportunities in MarltonNew Jersey

Marlton NJ is an unincorporated town in Burlington County, which means that it’s a well-defined community but does not stand as an independent municipality. Marlton has its own unique identity despite the fact that it’s actually a part of the greater Evesham Township. The median household income for Marlton in 2015 was $68,006 an the unemployment rate, currently at 5.1%, is lower than the state average. The closest metropolitan area is Philadelphia, and there are bus routes easily connecting the two places. Most people in Marlton drive cars, however, and the town was #21 on the list of “Top 101 cities with the most people driving a car to work alone (population 5,000+). There are nearby hospitals and upscale shopping centers such as Marlton Square and The Promenade at Sagemore.

Read through this article carefully if your business is located in Marton NJ, or if you are planning to establish a company there. Your online presence is a huge piece of your business image and identity- Even if you’re NOT paying attention to it, your website says something about your business, good or bad.

Best Examples of MarltonNJ Website Design

In addition to the most obvious features, there are many little things that make a website design great and effective. Top marks go to beautiful websites that have useful information AND are doing the types of things that make them attractive to Google, while also providing a positive user experience. For more information on the scoring and grading process for the NJ Website Design Study, you can read our post explaining the DotCom Global Media approach to identifying the best and worst business websites in every town in the state of New Jersey.

Through our search, we came across some good and bad local examples of Marlton New Jersey websites. Here’s what we found:

Numerical Score: 93/100

Design Grade……… B

Features Grade……. B

Content Grade…….. B

Authority Grade…… B

The Bernie Robbins jewelry website is very highly developed on the backend. Thousands of products are listed with detailed information and smart databases help to keep information current. The front end of the site is clean and easy to navigate. Most impressive from a content standpoint is the jewelry blog, which helped rank this website highly for a long list of industry specific keywords. This blog was updated several times a week last year but unfortunately, there hasn’t been an updated post in several months, which is likely why the SEO for this website has declined. Still, the Bernie Robbins website is performing very well online in this competitive industry, when it comes to showing up on the SERP. On-page content is in depth and informative, educating visitors on store policies and services such as financing and jewelry repair. This website has all of the basic features and a very organized menu that helps shoppers to easily browse by the designer brand or type of item they’re shopping for. All in all, this website is the best one of all of the businesses we reviewed for Marlton NJ website design. It’s a great model for any jewelry website to follow!

Numerical Score: 87/100

Design Grade……… B

Features Grade……. C

Content Grade…….. B

Authority Grade…… C

This is a great website. Right off the bat, you know what this business is and the call to action is clearly defined. The sliding gallery of hero images doesn’t add much value, but there is a short video that’s great quality and adds interest. The amount of informative written content on this website really helped the score for best Marlton NJ Website Design. There is a page for every area of the body that could be troubling a prospective patient, and there is so much to be learned about the types of injuries and conditions and treatments available through physical therapy. There is a updated blog on this website that’s full of solid posts, but the format needs some work if they’re planning to rank for keywords this way. Over 8 programs are listed in the drop-down menu and there is a dedicated page for each one explaining what you can expect. The obligatory social media icons and presence of social proof are there, but it’s tough to find the testimonials without digging around. It’s a very clean design with modern features, such as a shrinking/expanding header and footer. It’s a really simple detail but it makes the site feel interactive and current. Also important to note, the website is mobile responsive.

Numerical Score: 84/100

Design Grade……… B

Features Grade…….C

Content Grade…….. C

Authority Grade…… C

The bottom of the homepage is more attractive and vibrant than the top, which is a mistake because the portion “above the fold” that you can see without scrolling or clicking is the most valuable opportunity to make a first impression. Usually, what you place in this area will impact the bounce rate. There should be a great hero image at the top and a compelling line of text to pull a visitor in. On the other pages of this website, the use of imagery and text is much better. There is a clear call to action and a nice layout to describe the acronym behind the name of this business. The blog on this website has some great posts and incorporates awesome graphics, but it doesn’t seem to be keyword optimized or updated on a regular basis. On the services page, there’s a list of bullet points to name all of the things they do for clients, but there is not much depth here. Only one of those services is clickable and leads to more information. (logo design) The website does have a nice design though, which may or may not be thanks to a great template. From a content and features standpoint, it could use some work, and the direct result would be a higher authority grade if done correctly. Still, it’s one of the best Marlton NJ website design examples that we found.

High Potential Examples of Marlton NJ Website Design

There are a lot of websites that kind of fall in the middle. They’re not good, but they could be worse. Most of these “high potential” website design examples are placed in this category because they scored low on our evaluation, but the businesses themselves are so great that we see a huge opportunity for success. Here are the local websites we foundthat don’t stand on their own yet, but could be absolutely killer if they made the right moves.

The best features for the user experience is the “how can we help you” icons at the bottom of the homepage.

The branding and hero image is very professional. Aesthetically, this website is good but there are issues with messaging.

The ordering process is very unusual- and places the burden on the visitor of choosing a representative to work with and filling out a hundred fields, before human contact has even been made. There’s got to be better process for this.

The first mistake is the menu- there are far too many items stretched across the screen. Instead, a second navigation bar and/or landing pages should be utilized.

There is a great variety of designer brands carried here. Unfortunately, you can’t find products listed under each brand name.

Content marketing would be a game changer for this jewelry company. If they targeted industry specific keywords using a blog and published jewelry education resources, their content and authority would skyrocket!

It’s frustrating not to see prices for these products listed online. This is not the best approach because motivated shoppers will likely look elsewhere to get answers to their questions.

This website is a valuable tool and takes a unique and sensible approach to transportation

The design itself leaves much to be desired. It’s outdated and not very user friendly.

The ride share application, for example, would be more attractive if results were viewable from a database, rather than submitting an application and waiting for someone to get back to you with options.

The news highlights section is a lengthy list of links. It would be better displayed with graphics and/or headers to organize the articles by topic.

This website is all very crammed- Not enough white space to break up the text, and too much dead space in the margins.

Photos have no human elements or emotion and they are very flat.

It’s NOT mobile friendly which is a huge no-no, from the user experience perspective and the rankings by search engines

There isn’t much information on the PEOPLE at this company. One man’s name with very little said about him, and absolutely no photos of the office or team. It makes the company feel very generic and inhuman.

This is not a bad website design- it’s eye catching and the content is well organized.

The homepage does offer compelling info at the top, but it loses attention when it dives into an “about us” paragraph towards the bottom.

The digital newsletter page is very thorough and informative. That’s a lot of work to maintain each month. Maybe it’s evergreen content and the header dates change automatically. It’s hard to tell because the posts aren’t dated.

The navigation bar is a mess- there are too many options in the menu and it’s easy to get lost. Need a better “next steps” approach for a new visitor to follow.

This site is so crammed and old fashioned. Buttons are thrown all over the place and the content is jumbled. Needs a revamp, especially because this business is a technology company and they claim to specialize in website design ! 🙁

The designer took time to build out a ton of pages. But the design is so ugly and content is lacking. We’re finding a lot of “coming soon” lines. There is a lot of content but it’s not consistent.

Somehow, one of the service links pushed us over to another website altogether called Big Beagle. That’s a no-no.

This website doesn’t establish trust and certainly doesn’t demonstrate a strong website design capability. This site sabotages the claims of the company itself.

The photos and graphics on the homepage are absolutely horrifying. Surprisingly, the photos on the About Us page are great but they may be stock photos. They need to seriously reconsider the display and priorities here.

Social proof is evident with the South Jersey Magazine link.

They have a commercial video on the website but it’s not accessible from the homepage.

The lunch and dinner and drinks menus are not easy to read. They’re also not responsive so it’s hard to view on a small screen.

This homepage is chock full of braggodocious ramblings. This approach is not effective. To compel a visitor to learn about you, first you need to establish how you can them them or what services you specialize in.

Far too much white text crowded onto a background image.

The website is mobile friendly, so that’s a good thing.

There is no human connection made – no information about who runs this company or what the culture is. It’s all vague and industrial, which isn’t good for conversion rates.

Worst Examples of MarltonNJ Website Design

Choosing the worst websites in a town like this is painful. As a web designer in the Marlton area, I’ve seen these types of mistakes over and over that are wreaking havoc on these businesses and killing their SERP ranking. Some of these websites are so terrible that I’m assuming they came free and ready-made with a domain purchase. The mistakes are numerous and easy to avoid if you’re a web designer who know’s what you’re doing.

DotCom Global Media

DotCom has roughly 20 full-time employees and is a full-service website design and internet marketing agency. They have been in business since 1995. DotCom works with dozens of clients in Somers Point and the surrounding area. Of particular note is their national and international client list working with companies like Nike, Disney, and the New York Yankees just to name a few. They have won numerous awards and have a stellar reputation. In October 2016, the founder was honored to be selected to speak at the #1 rated small business conference in the U.S. (Forbes and Inc. Magazine). This is clearly the top website design company in the entire region.

Evolve Studios

Evolve appears to be a small collection of independent contractors and service providers. It appears they’ve been in business for over 10 years and they serve mostly local clients. Their work is solid.

JSE Design Studio

JSE has been creating poor to mediocre websites for a painfully long time. Frankly, we are surprised they still make websites. They are mostly known for their Point-Of-Sale systems and other types of technical support -which we understand is much better than their website design.

Townsquare Media

Townsquare Media is well positioned thanks to their affiliation with the local radio industry. While the name is familiar with businesses in South Jersey, Townsquare Media is more infamous than famous. Their website designs are stock layouts and the SEO and digital marketing services they offer seem to lack a customized strategic approach. We have only heard bad things about this web design/marketing company. You could get the same quality for much less money with those starter packages that come cheap with a domain name purchase.

While there is no shortage of business activity in Marlton NJ, companies actively operating in this town are lacking in the area of effective web presence. This is a missed opportunity both for businesses and for potential customers. Most Marlton NJ websites are poorly designed, and worse- they’re virtually impossible to find through online search.

To up your chances for success, get your Marlton NJ website design set up the right way on the right platform, with an approach that draws targeted traffic. A beautiful website that’s supported with smart tools and a digital marketing strategy will drastically help your local NJ-based business to thrive.

Rhapsody is a well researched writer who specializes in creative marketing projects.
Read her truthful account "Handling Business: From Dream Jobs to Family Life and Entrepreneurship."
Get in touch with Rhapsody Hahn-Chaney.

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