As digital marketing grows, so does the number of apps and online tools available to help manage this burgeoning industry. Not so long ago, only multinational corporations had websites, while today even small local businesses maintain social media pages that are successful and updated. While digital marketing may sound like it’s a fringe aspect of marketing, it’s quickly becoming the…

Having a website is the first step to making your business visible online. With millions of sites on the web today, there’s a high chance that no one will know yours exists unless you take measures to promote it. Let’s take a look at a few ways to make your website and brand more visible online. Keyword-rich content Using keyword-optimized…

I created a lesson on “Writing a Powerful Call to Action” for the Writing Amazing Blog Posts course in Maximize Marketing Club last month. Then I gave a presentation on the same topic at a networking breakfast last week. Since the Call to Action has been on my mind so much lately, I’m especially pleased to share this guest post by Kate…

The POC Conference was held in Vancouver a few weeks ago. As I read about the various speakers and other activities, I noticed that Emilio Jose Garcia of KW Professional Organizers was going to be speaking about SEO and Inbound Marketing. I met Emilio when I spoke about social media at the POC Halton-Peel Chapter PD Day earlier this year, and knew…

Content isn’t a minor investment for a small business, and the better the content is, the more expensive it’s likely to be. But unlike other forms of promotion — think PPC advertising — an investment in content produces an owned asset. Once you’ve paid for content, it’s yours to do with as you will. Unfortunately, many businesses leave old content…

Operating your own private business is no easy task. It requires plenty of hard work and perseverance to maintain clients, market your business, and generate enough income to pay off expenses, much less make a profit. Even if your company has found success early, there will be times of stagnation and perhaps even regression. It is easy to become discouraged…

Content marketing is unquestionably one of the best ways to promote your business. It’s free, or relatively inexpensive, and more importantly, it keeps you in front of your target audience. Not convinced? Check out the statistics in this infographic: From Visually. If you’ve already embraced content marketing but aren’t seeing any results, you might be going about it all wrong….

Whether you’re working on a blog post, developing content for a new website, or updating your current site, effective writing will make all the difference in the world. If you can afford to hire a copywriter, that’s awesome, but if you’re a solopreneur, chances are you’ll be doing it on your own. For content that gets results, read these six…