How Oz11 started their logo design journey

Company name

TENNACITY

Overview

I'm a former professional tennis player, currently living in Los Angeles. I own and operate a tennis business that I have recently branded "Tennacity" (yes, it has to 'n's). I have a commercial airing daily on Tennis Channel, and 2 new shows airing in December that will feature me, my name, and the brand name "Tennacity" I'm working with an amazingly talented web designer who designed Clear Channel's website, and Tribune's website. I coach top ranked tennis players and top entertainment industry talent and business folks here in LA. I also throw a Tennis Tournament called William Morris Endeavor Tennis Classic, and we've raised over a million dollars for cancer research. My workouts and television spots are enthusiastic, exciting, fun and professional. I have a deep passion for tennis, music (I play in bands and operate a studio), and contemporary art. The focus of the website is on tennis but I'd like for it to encapsulate personality and excitement. Not the same-old "country club/conservative" association that is often placed on the sport. I want to grow this brand into other areas: merchandise, and management. Thanks for reading. Josh Osswald

Tell us a bit about who you are and the people you reach

Tennis enthusiasts, athletes, entertainment industry folks, investors. The typical person coming to my website likes sports, lives an active lifestyle, lives in Southern California, but not limited geographically. I'm featured on national television on 2 shows airing in December and underneath my name a caption reading "Founder of Tennacity" will appear.

Requirements

In the logo must be the name "Tennacity" Obviously its a play on 2 words "Tennis" and "Tenacity" It represents our corporate motto and our current business. Feel free to use colors, designs, and artwork.