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TODA

Added Value is a community farm located in Red Hook, Brooklyn. As part of DesigNYC's pilot program to make "A Better New York City by Design", TODA was matched with Added Value to improve their overall brand communication efforts, as well as to create proposals to help develop their new farm outpost on Governor's Island. Part of TODA's phase 1 proposals included a large "Grow" sign, larger-than-life garden marker signage, and an overall identity system. Next steps are to develop design concepts into finished pieces for Added Value's next season in June 2011.