Vying for the Best Hero title are Bilbo Baggins from The Hobbit: An Unexpected Journey (#VoteBilbo), Snow White from Snow White and the Huntsman (#VoteSnowWhite), Iron Man (#VoteIronMan), Batman (#VoteBatman), Catwoman (#VoteCatwoman) and Hulk (#VoteHulk).

Any Instagram photo using any of those hashtags will filter into this ever-changing grid.

Votes are calculated in real-time and displayed on the Best Hero landing page.

MTV was the first brand to reach 1 million followers on Instagram in November. The @MTV Instagram account now has 1.2 million followers so leveraging the platform is a smart move.

MTV will also employ a "Insta-razzi" photographer in the photo pit during the Movie Awards' red carpet festivities to post snaps on MTV's Instagram account.

MTV is working with Facebook, which owns Instagram, on both initiatives. With 43 million Facebook likes, MTV plans to also use Facebook to give viewers deeper access.

Facebook told Mashable that singer and actress Selena Gomez, for example, will document her night on her Facebook page. She's scheduled to perform during the ceremony. And a Facebook Thank You Cam will capture winners' short backstage messages to fans who voted for them. Unlike last year, the snippets of the thank-you videos will air on TV this year.

10 Instagram Companion Apps

1. Instatag

Looking to increase your followers and likes on Instagram? Try tagging your Instagram photos with hashtags based on geolocation or category, with this $0.99 app. That way, no one is bound to miss those filtered snaps.

Available for iOS. Similar app, TagsForLikes, available for iOS and Android.

Screenshots courtesy of Instatag.

2. InstaCommentor for Instagram

For $0.99, manage all the comments you get on Instagram posts in an organized interface, which splits “unreplied” and “replied” comments.

3. InstaFollow

Sometimes you just need to know. See who is unfollowing your Instagram account, as well as track new followers, see who is not following you back and who you are not following back. The app features an organized interface for all this information, which means you can likely ditch those notification emails.

5. Textgram

When a picture alone won’t suffice, create images out of text with this app. Type some words, add emoticons, decorate the text with snazzy templates, add stickers, play with text effects and then send your creation to friends on Instagram.

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