Writing guidelines

Get writers writing in the right direction

Ever wish you had a reference tool you could hand off to new team members to answer the question, “How do we write around here?”

On the right track Get writers, reviewers and approvers on the same page with a playbook of proven-in-the-lab best practices customized for your team. Image by Nick Fewings

How about a resource you could use to show serial offenders how to fix label heads, passive voice or leads that are more likely to get readers to take a nap than to take action?

Wouldn’t you love to be able to present a document that helps you tell your approvers, “While I personally would love to press Send on your engineering dissertation, our writing guidelines demand that we hit 60 or higher on the Flesch Reading Ease test. We’ll need to make this simpler for our customers”?

Enter Wylie’s Writing Guidelines. With this service, you’ll get dozens of guidelines — all based on proven-in-the-lab best practices and customized with before-and-after versions of your own writing samples — to help you:

Catch Your Readers by creating story angles focused on the readers’ best interest, not on the organization’s best interest

Draw Readers In with leads that grab attention and pull people into the story

Cut Through the Clutter to make every piece you write measurably easier to read and understand

Lift Ideas Off the Screen with display copy that communicates even to nonreaders

“Since Ann Wylie became editorial consultant of Northern Update, our client magazine has skyrocketed from a mediocre publication to one that is emulated throughout the industry.”