KNOWLEDGE CENTER: Facts & Stats

FACTS & STATS: Product-Adaptation-to-Meet-Consumer-Expectation

Mar 2018

The CMO Council found that 77% of marketing leaders think it takes 90 days or less to make a packaging change or other physical change. But when InfoTrends asked packaging professionals, they reported that changes take an average of 6.6 months (about 198 days).

In 2017, the fast-growing digital packaging market amounted to some $12.8 billion sales, which is 3.25 percent of all printed packaging. By 2022, this will grow by almost 13 percent CAGR to $22.4 billion while print volume and tonnage are growing much faster.