Tuesday, April 12, 2016

How GMMSO4 Helps
Business Managers in Finding Potential Foreign Markets

Global
Marketing Management System Online, 4th Edition, or GMMSO4 is a
web-based strategic international business software developed by Janavaras
& Associates International (JAI). According to JAI, it will help your company enter or expand its
presence into foreign markets. GMMSO4 provides a comprehensive, systematic,
integrative, and strategic marketing planning process designed to guide
managers through a corporate decision-making process with reference to seeking
opportunities and attaining global market share. The GMMSO approach finds its theoretical
and empirical justification from the international business and strategic
management literature.

According
to international marketing experts, the main content of a global strategic
marketing plan that guides strategic and tactical marketing decisions usually
covers four areas – market situation analysis, objectives for each country,
strategies & resource allocation, and action plans (for each marketing mix
element). Also, there are four stages when it comes to the development of a
global marketing plan:

•Deciding whether to globalize

•Deciding which markets to enter

•Developing market entry strategies

•Designing the global marketing program –
developing the international marketing mix

•Implementing and coordinating the global
marketing program according to the allocation of marketing resources indicated
in the marketing budget.

Challenging Task of Bringing Real
World to a Training Environment

When
designing GMMSO4 software, the developers have faced the challenging task of
bringing the real world into the training environment and to make the project
realistic. Yet, the developers successfully fulfilled that task. The main aim
of GMMSO4 is to assist marketing managers as well as students to research global markets
and develop effective international marketing plans and strate­gies.GMMOS4 provides the much
intended platform and a systematic step-by-step process needed to support users
in their roles as manag­ers and decision makers in a global setting. It enables
users to:

• Conduct a company situation analysis in global context

• Identify countries with high market potential for the company’s
product/service

• Conduct and in-depth market/competitive analysis and select the
best country market

• Determine the best entry mode strategy and develop the market­ing
plan

The web-based GMMSO4 software leads to a systematic gathering and
evaluating of informa­tion to build a learning experience that stimulates business
managers using on­line resources. The expected outcome is a comprehensive and
dynamic international marketing plan, which can be executed anywhere in the
world. Business managers, working individually or in groups, have an
opportunity to in­tegrate all functional business areas, assess the impact of
environmen­tal forces on business decisions and bridge the gap between theory
and practice.

Approach JAI for
International Business Simulation Software

For conducting research and analysis on international markets, you
can use a web-based simulation software like GMMSO4 provided by JAI at a
budget-friendly price and customized to your business requirements. The main
focus of this user-friendly global strategic planning softwareis to provide our clients with a systematic and practical approach
to identifying global business opportunities and develop their international
business strategies online.