Saturday, October 12, 2013

Do You Know The Basics Of Advertising?

Advertising is a powerful business tool to publicise your message to your desired audience. Derive
the types of advertising before actually starting advertising. Advertising is a
method of promotional, non-personal and paid form of communication used to
promote products, goods, services and ideas. It is a form of marketing process
and its aim is to inform, to persuade, to remind, or to reinforce a message. Based on its purpose, creating an ad, is
split into types of advertising and
namely Informative advertising,
Persuasive advertising, Reminder advertising and Reinforcement advertising. Creative
advertising ideas that creates brand
awareness and knowledge of new goods or new features in an existing product is
Informative advertising. The goal of creative
advertising ideas is creating liking, conviction, preference and purchase of product is Persuasive advertising. The
advertising which stimulates repeat purchase of products and services is
Reminder advertising. The advertising which tries to convince the current
purchasers that they have made correct choice of the product they have
purchased. There are many types of advertising to advertise the product in a
presentable form to the consumer. Some of the ways of creating an ad, is by releasing
ads in Newspaper, by direct mailing, Brochures, Television, Magazines, Radio,
Coupons, Internet Marketing, Outdoor such as billboards, Special promotions or
packages, etc. The
medium which we choose depends on what our target audience will see and where
they turn for information and as well as budget constraints. Timing plays a
vital role in placing the product in front of the customer. If we place our ad
too soon, people may forget about our event. If we place our ad too late,
people may have purchased before or they have other plans. While setting
advertising schedules, two main approaches have to be considered.a.Continuous
schedule - When demand and seasonal factors are considered to be unimportant
then advertisement will run throughout the year.b.Flight
schedule – When demand and seasonal factors are considered then advertisement
will be distributed unevenly.

The
elements to be considered for effective advertising are:·

Be on strategy with its
goal and its product positioning.·

Short story should be
short and simple.·

Stick with a likable
personality, attitude and style.·

Be truthful and
credible.·

Be competitive.·

Be professional.·

Ask for sale.

Some
of the best print ads of 2013: Print ads suggest
some of creative advertising ideas are of elevations in the world of
advertising.·Monster.com: An excessive print ad imaginatively expresses an
idea and often requires jiff thoughts in order to fully grasp. This print ad
aims on asking one if they are in the right profession.·Sony PlayStation: Sony's PlayStation catchphrase reads: "Live
in your world, play in ours", something that this mixing of the famous
Hollywood hill sign and PlayStation buttons conveys effectively.·Master dog Light: This advertisement is for a diet pet food, which
does make the concept of the image a bit easier to grasp.·Nor consult: The old adage "a picture is worth a thousand
words" is something that many print ads understand quite thoroughly.·IKEA: IKEA is known for its modern stylish nature which
also exemplifies the ability for items to be delivered. Creating an ad does not
only demonstrate a sense of creativity, but also offer ideas about a company
that people might not be conscious of.

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