Indomie wins Brand of the Year award at the ADVAN Awards for Marketing Excellence 2016

Hundreds of marketers gathered at the Shell Hall, Muson Center Onikan Lagos on Saturday 29th October 2016 for the biggest awards in the marketing communication value chain “ADVAN Awards for Marketing Excellence 2016”.

The big win for the night was Indomie, who scooped ‘New Brand/Brand Revitalisation award, the coveted Brand of the year award, and Mr. Amber Yadav, Indomie brand manager who took ‘Brand manager of the year award’.

It was also a fantastic night for Coca-Cola, which took away 5 awards. In addition to the Digital/Social Media Marketing award, Coca-Cola also took home ‘Innovation’ and ‘Experiential Marketing.

Other notable wins included Grand Oak’s Lord’s Dry Gin as the second place for ‘Campaign of the year’ alongside Airtel and Stanbic IBTC for ‘Corporate Social Responsibility category’.

See the full list of winners, runners-up below in no particular order:

In a very brief speech, guest speaker of the event and CEO Airtel Nigeria Mr. Segun Ogunsanya stressed on the need for brands to aggressively incorporate digital as a core part of their marketing communications strategy, adding that the digital media has the power to make or mar brands. “A video on YouTube can make or damage a brand,” he said.

“Phone is the first and last thing most people touch; therefore it is an excellent tool for talking to customers. It is the strongest channel to reach youth, because digital is the only language they understand,” the Airtel CEO said.

Also during his speech, ADVAN President David Okeme urged government to work hand in hand with the private sector, because according to him that is the fastest way to get the country out of recession.