‘The Bling Ring’ Trailer: Emma Watson Commits Celebrity Brand Larceny

The Bling Ringcenters on the true story of a group of friends who used simple search techniques on the Internet to track their favorite celebrities (mainly bad-girl socialite types of the early-to-mid 2000s), and then, when the famous people were out of town, rob their homes and make off with glamorous mementos.

After launching a teaser trailer that gave the world its first real look at Harry Potter star Emma Watson as a “bad girl” – a moment forever immortalized in this viral .gif – the full Bling Ring trailer expands the scope of the story and reveals some of the thematic and social-commentary underpinnings of Sofia Coppola’s (Lost In Translation, Somewhere) latest film.

Coppola is of course the daughter of Godfather director Francis Ford Coppola (sister of Moonrise Kingdom writer Roman Coppola and cousin of Nic Cage and Jason Schwartzman) – which explains why so many of her films revolve around the trappings of privileged life, and the emotional vapidity that can exist at the center of it. However, Bling Ring looks to expand the scope of Coppola’s traditionally intimate character storytelling, adding a thick layer of social commentary about America’s addiction to celebrity over the court trial portion of the tale.

Another noted change is the pace of the film; it seems to be more on par with Coppola’s rock-pop vision of MarieAntoinette, rather than the slower, quieter, meditative pace of films like Somewhere or Lost In Translation. It also seems to be the most comedic work she’s made to date, as emphasized by the hilariously absurd (but nonetheless real) dialogue from characters like Watson’s Nikki, or Katie Chang’s Rebecca.