The Catalan Minister of Business and Knowledge, Angeles Chacon highlights: “Legends of Catalonia is an internationally ground-breaking campaign and the most innovative ever produced in Catalonia. This is the first time, worldwide, that a tourism promotion board has used a virtual reality video game to promote a destination.”

In an ever-changing world in which traditional formulas coexist with new technologies, Catalonia and the tourist industry need to use tools like artificial intelligence, augmented reality, gamification and virtual reality to make an impact and reach global markets.

To introduce New Yorkers to the charms of Catalonia, the campaign also features:

A 15-second ad being showcased on the legendary screens of Times Square from November 5 - 18, on the corner of Broadway and West 44th Street, and a double screen billboard on the corner of Broadway and West 45th Street (the Edge-Broadway)
Two urban art murals on display in Soho (Canal St. & Lafayette) and in Williamsburg (Kent Ave & Grand St.) They are the work of renowned Catalan artist, illustrator and draftsman Sergio Mora.

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