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Top Website Redesign Mistakes Your Company Should Avoid

31 August 2017Web Design and Development

To improve your business results dramatically, a well maintained and well executed website is needed.
But it can take lots of time and effort to create good traffic into the website and rank it high
on the Google search results. Even though you have a website which is on the first page of the Google,
but still you have a unbearable bouncing off rate for your website, then there is obviously a problem
with your website design. Which means in other words, your website is not capable of converting your
website visitors into your actual customers. In this case you may need a website redesign. But it is
crucially important for you to plan the website redesign process as you do not need the same
mistake happen twice.

Therefore, we are going to tell you ahead about some of the mistakes that you can avoid
in the process of website redesign for your company.

Unclear Goals

This is a common mistake. You have to have very clear reasons for redesign your website.
Therefore, it is always better to identify what you need before you pursue a website design company.
Sometimes you might have goals like

1. To reduce the bouncing rate of the website

2. Increase the site visitors

3. To develop sales revenue

4. To make the existing website responsive to mobile devices.

It is really important to know why you have decided to redesign your existing website and how
your new website should be. These goals will be the guideline for you to redesign a high quality
website to achieve your targets.

Moving Ahead without Planning

Plan your work and work your plan. It is simple as that. Your website redesign process should be
as smoothly as possible. One of the biggest mistakes done by different web developers is they let
the old website down for a long time during the time of designing the new website.

1. Auditing your current website’s performance

2. Identify Your Target Customers

3. Evaluation of Competitors

4. Reviewing your website’s content

5. Taking inventory of your website’s assets

6. Identifying ways to achieve your goals with redesign

Study the Performance of Existing Website

A proper investigation of existing website analytics will give you a proper understanding about the
performance of the existing website. Therefore, it is vital to learn the strategies of protecting
the existing website through current analytic.
You can also get a rough idea about the weak areas and pages through a tool like Google analytics.
After carefully identifying the strengths and weaknesses of the existing website, As a developer you
will be able to design a new website with rich functions.

Faller to Identify Your Requirements

We have come across business owners who need a website redesign for them. But they do not know what
they want in their new website. Defining the requirements and the scope of your new website will make
it easy for web developer to understand your website redesign proposal. Before going to meet web
designer, it is essential to outline what you need for the new design so that web design companies
will be able to deliver an accurate estimate cost. Therefore, it is wise to write down your requirements
before contacting your web developer.

Inadequate Budget for Website Redesign Process

Most people think that website redesigning is an easy task. Sometimes it is more complicated than designing
a website from the scratch. For some websites it is easy to design a website from the beginning
than redesigning. But without understanding the amount of work that a developer has to do, some people set
very low budgets for their website redesigning. Sometimes they even tend to argue about the cost for the
redesigning with web developers. Some developers, on the other hand, accept the low budgets and come up with
another low quality design. Therefore, to avoid this kind of a situation, you will have to set an
adequate budget for your website redesigning.

Expect Short Turnover Time From the Developer

One thing is crystal clear on here. That is your current website is a mess. Otherwise you would not be
thinking to redesign your website. Therefore, if you are a business owner, allocating enough time for your
website re-designer or redeveloper is a wise idea. So that, they could come up with a really attractive
and fully functional new website using the full time frame you gave to them. As website designing
is a sequential. Many tasks cannot be started until another task is finished. Therefore, it is good to accept
the time scale that your web developer gives you because he has a very clear picture about the timeline and time
consuming tasks.

Talk to Website Redesign Expert Today

Let My Cheap Web Design Vancouver to redesign your website with modern features and functions and exceed your
business expectations. Check out our website redesign package which provides most essential services in website redesign.

Kate Hegins

Kate is the marketing developer of My Cheap Web Design. An Affordable website design company in Vancouver, Canada. We design and develop all types of business websites including affordable eCommerce websites.

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