5 Trends that Define
Photography Website Design

Keeping an eye on the latest trends is important for your business! Read this article and discover the 5 trends that define photography website design!

If you are a professional photographer who owns a website and a serious business, it is highly recommendable to keep an eye on the latest trends in photography website and website design so you can update your website every few years.

As standards and technologies transform, your website may become outdated and boring if it does not change as well. There are some trends from the past that today are just a common practice. For instance, the abandonment of Flash for HTML5, a focus on Search Engine Optimization, a silence on the site (no more music auto-playing), and so much more. Similarly, there are some trends and changes in photography website design that will eventually fade.

The point is that you need to keep an eye on the trends, so you can successfully and effectively run your business. Of course, no trend is worth implementing and using merely for the sake of being modern and following a trend. That is not what we are saying here. For each new trend in photography website design, as a business owner, you should ask yourself:

Will this trend enhance the user experience of my website?

Does this trend fit my goals?

If the answer to these questions is NO, it means that you should not implement that trend. You can let it go for now. There is no need to do something if you don’t have a benefit out of it.

So, let’s go through the 5 popular trends that definite photography website design:

1. Responsive Design

The growth of mobile web traffic should definitely be considered as an increasing trend on the web. It is no secret that mobile has now overtaken the laptop and the desktop as a leading source of the internet traffic. This change, of all the current trends, should inform the design and the look of your photography website the most.

2. Tile-based Design Pattern

This trend has been popularized by Pinterest. The content of a website, in a tile design is broken down into several individual squares. The sizes and the shape of the square can vary to create a hierarchy in the content and a more creative design on the site. The advantage of this trend is that it works great as a responsive design. The design pattern accommodates any careen size, so you can change the sizes and layout of the tiles.

3. Scrolling

Today, instead of clicking the next buttons and going through the menus, the online users are accustomed to scrolling through the website and the content of a page. Even though the menus are still used, more content on the website is accessible through scrolling.

4. Flat Design and Beyond

The flat design refers to a minimalist design language that has become quite popular among the photography websites. The best thing about this design is that it does not uses effects that create depth such as textures and shadows or any other design elements.

5. Personal Branding

If you think for a second, in a way, most photography websites are a form of personal branding. The photography websites usually present the portfolio of one photographer and whose name is showed on the site. The personal branding has become much more essential for photographers and this affected the overall content and design of their websites.