'I love that the concept is all Australian': Jennifer Hawkins visits Tamworth as she stars in Myer's spring 2017 campaign shoot

It's not every day that Australia's former Miss Universe visits a cattle station in rural New South Wales.

But Jennifer Hawkins, 33, wasn't afraid to swap her glamorous catwalks for a Goonoo Goonoo cattle station in Tamworth as she starred in Myer's spring 2017 campaign photo shoot this week.

Jennifer, who has been a Myer ambassador for a decade, spoke to the Daily Telegraph about the Australian-themed campaign shoot, saying: 'I love that the concept is all Australian and they've picked locations that present Australia as a whole — rural, urban and beach locations.'

'It will showcase Australia as a whole': Jennifer Hawkins, 33, wasn't afraid to swap her glamorous catwalks for a Goonoo Goonoo cattle station in Tamworth as she starred in Myer's spring 2017 campaign photo shoot this week

'It will showcase Australia as a whole, which is fitting because Myer is Australia's iconic store,' she gushed.