It’s essential that you have a blog section on your website – it’s the ideal way to engage with your potential customers, and it means you can easily position yourself as an expert in your sector. However, if you’re not regularly adding content, or the what you are adding just isn’t interesting or well written, then your blog could do more harm than good. Here are some great ways to write a blog that people will read.

The BeginningThe very first paragraph of your blog needs to be perfect because this is what hooks the reader in and makes them want to keep reading. It’s no good saving your best material for later down the post, because if the opening paragraph is not capturing people’s attention no one will ever read any further. This is the part of the blog to spend the most time on, and it could be that you need to make a number of re-writes until it’s just right. Only when you are sure it’s exactly as you want it should you move on to the rest of the article.Who Are You Writing For?Knowing who you are writing for is also extremely important. If you know this information, you can make sure that your tone is appropriate for them, because if it’s not they won’t want to read the blog you’ve spent so long writing. If you are writing for end users, for example, your tone and the information within the blog may need to be less technical than if you were writing for people already in your industry.Write From ExperienceNo matter what you are writing about, make sure you are writing from experience. This makes the blog automatically more interesting and people will know that it is authentic. This will not only give them information about whatever it is you are writing about, but it should also give them a glimpse into who you are and how your company works as well. Remember to include links to back up what you’re saying – this will help you to gain rankings in Google, but it will also show your customers that you have done your research. You might look at The Plumbing Info for advice, and if that’s the case then you can mention it on your site.Make It SEO OptimizedYou can spend a lot of time writing an interesting, informative blog post, but if the SEO portion of the work isn’t right then hardly anyone will actually see it. That’s because SEO (search engine optimization) is what makes a site rank well on Google. As mentioned above, links are important to help with this, but so too are keywords. These are words that would be used in a typical online search, and should be included subtly in your writing. The higher placed your site is in the Google rankings, the more likely people are to click onto it, and hopefully purchase something.