From SEO To CRO: Explaining Internet Marketing Terms

Internet marketing can often get confusing, in large part due to the obsession with abbreviations. You’ve probably heard acronyms like PPC, CMS, and CTR many times without even knowing what they even stand for. You might not even know the difference between SEO and HBO.

But don’t worry, we’re here to help. The growth of digital marketing for businesses means there’s a lot of modern terms you should learn. Here are some of the most common ones explained in alphabetical order.

B2B – Business To Business

If a company describes itself as B2B, this means it offers products or services catered to other businesses. The alternative is Business-to-Consumer (B2C). Examples of B2B would be selling marketing strategies or office security solutions.

CMS – Content Management System

Content management systems are pieces of web software which make handling a website’s content easier. Popular CMS programs include Joomla and WordPress.

CPC – Cost Per Click

If you use advertising links, CPC (also referred to as PPC) is the statistic of how much each click of a link costs you. You can also collect data on Cost Per Lead (CPL), Cost Per Impression (CPI), and Cost Per Sale (CPS). Internet marketing services often charge for their services based on these formats.

CRO – Conversion Rate Optimisation

Many business websites get high numbers of visitors without many making purchases. CRO is the practice of transforming website visitors into customers.

CTR – Click-through Rate

Internet marketing often involves putting many links out there. The click-through rate is how many site visitors are generated from a link. Take a look here to see Google’s explanation of CTR.

PR – Pagerank/Public Relations

In search engine marketing, PR refers to how high up on search engines your website is. In more general terms, PR refers to Public Relations. Public Relations involves helping your company with its media image and reputation with customers.

SEM – Search Engine Marketing

An umbrella term for the various practices used to market your business on search engines. This is often used interchangeably with SEO. Similarly, SMM refers to social media marketing.

SEO – Search Engine Optimisation

SEO involves numerous to improve your website’s visibility on search engines. You can click here to learn more about it and find SEO companies.

RSS – Real Simple Syndication

RSS allows people to syndicate content from all the blogs they read efficiently. If you have a blog on your website, this link can help you learn how to add an RSS feed.

UGC – User-generated Content

A lot of business websites utilise user-generated content to bring more people to their site. UGC involves things like blogs and infographics.

USP – Unique Selling Proposition

Your unique selling proposition (or unique selling point) is what makes you stand out from your competitors. A USP could be low prices, high-quality products, or fast services. Identifying your company’s USP is useful for marketing purposes. It’s also an important part of a business plan.

WOM – Word Of Mouth

A term that spans well beyond the internet. Word of mouth simply to people learning about your business from others. This is considered one of the most effective forms of marketing.