At Money 20/20 today in Las Vegas, Zafin announced its new FinTech partner ecosystem and digital origination banking platform. Called Zafin Origin, the platform is designed to help banks increase the number of products and services sold when an account is opened.

“As the digital demands of consumers grow, banks are investing in technologies that further drives consumption,” said Adam Nanjee, SVP of Digital Banking at Zafin. “Leveraging Zafin Origin, banks can now partner with our ecosystem to easily incorporate various new FinTech partners and use the platform to build digital micro-services within their current environments.”

To account for customer needs from contact to account sign up, Zafin has secured partnerships with Securefact, Lendified, and DocuSign, integrating their offerings directly into Zafin Origin (initial focus for the platform is digital client onboarding, origination for business, and retail banking on the cloud). The platform is fully white-labelled, with integration toggles allowing each financial partner to customize the solution for their customers.

“With Lendified’s credit engine built-in to Zafin Origin, we’re able to collectively build a seamless digital experience that banking clients demand, including lending,” said Troy Wright, CEO at Lendified. “It’s clear that consumers are demanding digital exchanges from banks, including their finances. It’s crucial for banks to meet their clients where they are and Zafin Origin with the Lendified integration makes that strategy more simple for banks to execute.”

News of Zafin Origin comes shortly after the announcement of Zafin Cloud and the company’s new Client Offer Management tool. A spokesperson for Zafin indicated that the announcements as a whole reflected an important new direction for the company, connecting an ecosystem of FinTech partners to Zafin’s install-base of global financial customers with a broad portfolio of products.

Aeman Ansari is a freelance writer who has been published in many Toronto-based publications, including Hazlitt and Torontoist. When she’s not re-watching Hitchcock movies, she’s working on her collection of short fiction inspired by stories from her grandmother, one of the few women in India to receive post-secondary education in English literature at the time.