About Us

Tātou is a communication, marketing & engagement agency with an acute sense of
Māori,
Asian and Pacific peoples.

We are agents of change, social change. Yes we are advertisers and marketers, but we are
also
listeners, engagers, creators and solutionists. We not only create unique, effective
communications
and campaigns that resonate on a personal level, but also add value effecting
social-change
with New Zealand’s fastest growing populations and communities.

We function very much as an embodiment of this inclusive representation. At the core of our process,
is understanding,
and it is from there that we build our creative thinking and problem solving.

We understand the mindset of the Generation Y parent because we are those parents. We understand
deficit
raised Kiwi kids because we also come from similar upbringings. We understand all Kiwi cultures
because
we are these cultures.

Tātou are a highly committed sandbox of scenario planners, social scientists, communication
strategists,
creative’s, digital marketers and storytellers. We are all unabashed 'blue-sky' thinkers who
want
to make a real difference in the world around us.

We represent modern New Zealand. We have a deep understanding of the people we communicate with, and
we feel
their pain-points. With innovative ideas we deliver beyond what meets the eye. And we relentlessly
strive
to deliver great work that works.

OUR
TEAM

The
MĀori &
Pasifika birth rate is currently tracking at
4–1 to every PĀkehĀ child.

As such, there is a focussed need for Post Settlement Government Entities, Iwi Trusts,
Community,
Church groups and Government agencies alike to positively influence their behaviour, as
well
as that of their Generation Y parents to diffuse the ticking time-bomb.

With Baby Boomers retiring en-masse each year over the next 20 years,
there is
a need to shine the spotlight on successfully transitioning our Māori / Pasifika
Generation
Z out of the cradle into early childhood education, through school and into the jobs that
‘Boomers’
will be vacating. Considering the fact that today, 2 out of 5 Māori and Pasifika kids
drop-out
of school to go on the dole, allowing these kids to drop out of school and drop out of life
is
simply not an option.

New Zealand simply will not have the fiscal capacity to carry these kids as well as support
our retiring
baby-boomers. Our economy would end up in dire straits thanks to the precarious labour
deficit
this would impose upon our primary industries in particular. Never before in the history of
New
Zealand have we been so reliant on the health, wellbeing and productivity of one generation
to
support an economy – which is why this transition is key to diffusing what is tantamount to
a
ticking time bomb.

The flipside to this, is that immigration laws can and will be relaxed to fill the jobs
vacated from
‘boomers’ should youth transitioning for Māori and Pasifika kids prove
insurmountable.
This will come on the back of natural net-in migration and a natural increase due to a
large
youthful and fertile Asian population. In 20 years time as the population ages, half of the
Asian
population will be more than 35 years old – however the Asian population will continue to
be
younger compared to the overall New Zealand born population due to the continued presence
of
international students, age selective immigration policies and New Zealand born Asians.

The
MĀori &
Pasifika birth rate is currently tracking at
4–1 to every PĀkehĀ child.

As such, there is a focussed need for Post Settlement Government Entities, Iwi Trusts,
Community,
Church groups and Government agencies alike to positively influence their behaviour, as
well
as that of their Generation Y parents to diffuse the ticking time-bomb.

With Baby Boomers retiring en-masse each year over the next 20 years,
there is
a need to shine the spotlight on successfully transitioning our Māori / Pasifika
Generation
Z out of the cradle into early childhood education, through school and into the jobs that
‘Boomers’
will be vacating. Considering the fact that today, 2 out of 5 Māori and Pasifika kids
drop-out
of school to go on the dole, allowing these kids to drop out of school and drop out of life
is
simply not an option.

New Zealand simply will not have the fiscal capacity to carry these kids as well as support
our retiring
baby-boomers. Our economy would end up in dire straits thanks to the precarious labour
deficit
this would impose upon our primary industries in particular. Never before in the history of
New
Zealand have we been so reliant on the health, wellbeing and productivity of one generation
to
support an economy – which is why this transition is key to diffusing what is tantamount to
a
ticking time bomb.

The flipside to this, is that immigration laws can and will be relaxed to fill the jobs
vacated from
‘boomers’ should youth transitioning for Māori and Pasifika kids prove
insurmountable.
This will come on the back of natural net-in migration and a natural increase due to a
large
youthful and fertile Asian population. In 20 years time as the population ages, half of the
Asian
population will be more than 35 years old – however the Asian population will continue to
be
younger compared to the overall New Zealand born population due to the continued presence
of
international students, age selective immigration policies and New Zealand born Asians.

MĀori ,
PasIfIka &
Asian populations are
growing

Their combined population today,
for ages 5 to 9, is

108,000

by 2026 it is estimated to grow to

140,000

european & other populations are
DECREASING

Their combined population today,
for ages 5 to 9, is

212,000

by 2026 it is estimated to decrease to

189,400

THE FUTURE IS NOW

A Statistics New Zealand projection for 2026 – just 13 years from now – shows what the
ethnic
makeup of students aged 5-9 will look like.

Combined European and Other Populations are decreasing - from 212,000 today to 189,400
in
2026. Meanwhile Māori and Pasifika are growing. Their combined total today
is 108,000,
but by 2026 it is estimated to grow to 140,000. A 30% increase in just 16 years.

It’s entirely probable there will be more Māori and Pasifika children in our
schools
than pākehā well before the middle of this century. Clearly these statistics
are
important to business leaders as they paint a picture of tomorrow’s workforce.

And these statistics are just as important to the Ministries of
Education, Health, Social Development
and sadly Corrections. Yes. Prisons are being planned now, based on these statistics.

For the kids in 2026 to live positive lives, their parents need
to model behaviours valuing education,
adopting healthy living, exhibiting resilience and personal responsibility. And they
need
to live and breathe these values today, not tomorrow.

Tātou is poised to help lead them on this journey.

And these statistics are just as important to the Ministries of Education, Health,
Social Development
and sadly Corrections. Yes. Prisons are being planned now, based on these statistics.

For the kids in 2026 to live positive lives, their parents need to model behaviours
valuing education,
adopting healthy living, exhibiting resilience and personal responsibility. And they
need
to live and breathe these values today, not tomorrow.

Tātou is poised to help lead them on this journey.

HOW WE DELIVER

Appreciating the four societal pillars of New Zealand being the Economy, Environment, Social
(including
culture) and Political, the Tātou value proposition is unique in that we
‘live’ at
the intersection of where Economy meets Social.

In fact, we thrive at this intersection. We understand the social levers that Kiwi teens and
their
GenY parents respond to, and we know how to leverage these to bring about real behaviour
change.
We know how to challenge conventional thinking and are not afraid to do so.

Embracing the irrefutable truth that the only constant is change, we are led by the
disciplines of
psychosocial planning. We understand the causes of deficit based behaviour and are very
critical
of our ideation process to always ensure we deliver outcomes not outputs.

At Tātou, we’re
about
outcomes,
not media.

In fact, we don’t specialise in any communication channel. Nor is our
revenue earned in any
one media. As a result, we provide our clients with the best possible communication
strategy
to successfully achieve the desired outcome. We offer specialist skills in:

We have access to a
360
o,
integrated communications agency at our fingertips.

This means we can offer you everything you need under one roof. The
depth and breadth of our integrated
resources are unmatched. We have New Zealand’s largest in-house production facilities, so
we
can provide immediate response to your changing needs. Our production facilities include:

At Tātou, we’re
about
outcomes,
not media.

In fact, we don’t specialise in any communication channel. Nor is our revenue earned
in any
one media. As a result, we provide our clients with the best possible communication
strategy
to successfully achieve the desired outcome. We offer specialist skills in:

M
aori, Asia & Pacific Communications

Strategy

Creative

Research

Digital Strategy

Digital Creative

Design

Data

Social Media

Campaign Analysis

Project
Management

Public Relations

Media Planning

We have access to a
360
o,
integrated communications agency at our fingertips.

This means we can offer you everything you need under one roof. The depth and breadth of our
integrated
resources are unmatched. We have New Zealand’s largest in-house production facilities, so
we
can provide immediate response to your changing needs. Our production facilities include:

Artwork Studio

Print Production

Photo Studio

Retouching Studio

Television Production

Digital Production

Post-production Facilities

Audio Suites

Video Content
Production

M
aori, Asia & Pacific Communications

Strategy

Creative

Research

Digital Strategy

Digital Creative

Design

Data

Social Media

Campaign Analysis

Project
Management

Public Relations

Media Planning

Artwork Studio

Print Production

Photo Studio

Retouching Studio

Television Production

Digital Production

Post-production Facilities

Audio Suites

Video Content
Production

We have access to a
360
o,
integrated communications agency at our fingertips.

This means we can offer you everything you need under one roof. The depth
and breadth of our integrated
resources are unmatched. We have New Zealand’s largest in-house production facilities, so
we
can provide immediate response to your changing needs. Our production facilities include:

Artwork Studio

Print Production

Photo Studio

Retouching Studio

Television Production

Digital Production

Post-production Facilities

Audio Suites

Video Content
Production

JO STAFFORD

CEO

The pioneer of Mãori branding, Jo established Tohu Wines for the Nelson based
orcharding
giant, Wakatu Incorporation, as a ‘toe in water’ response to the pip-fruit industry
deregulation
in 1991. Replicating the same model for himself under the Tapata (Stafford) label
for
over a decade, he exported his range of Marlborough varietals into 16 countries
before
succumbing to testicular cancer. This awakening coupled with the resulting birth of
his
IVF twin boys set him on his current life journey, imbuing empathy & resilience
to
deficit raised teen boys through the not4profit, Taane - Living outside the box.

A Scenario Planner by profession, prior to establishing Tātou, Jo
consulted to Post Settlement
Government Entities, Iwi Trusts, central and local governments and a host of
primary
sector clients developing their understanding of a post settlement era in their
region,
in their sectors. Jo's Scenario Planning has front-footed the thinking and planning
on
several large infrastructural projects around the country such as the half billion
dollar
Hawkes Bay Water Storage scheme as well the recertification of hazardous substances
that
our multi-billion dollar primary sector rely on.

He is a sitting 'new organisms' Mãori advisor to the Environmental
Protection Authority and
NZ Cancer Consumer Advisory Group as well a board of trustee member at his kids
R?maki
(Immersion) Kura.