The Swaen

Digital - Design - Branding & Packaging - Corporate Identity

The Malting Industry is experiencing exponential growth in demand for special, craft malts.
‘The Swaen project’ aims to become the leading global supplier of special craft malts.
Arts Square was commissioned to work on the business strategy and create all aspects of the business’ international corporate
identity. From creating a name, tagline, collateral, website design & production as well as a short
animation explaining the process of special malt production.

Our creative approach has met the demands of the client’s brief; to create a credible brand that
would reflect the history and heritage of the business, evoke the unique craftsmanship inherent
in their malt production process, and have credibility and appeal with both authentic craft
brewers and the big industry players.