Sunshine Coast Council will retain its current logo for now instead of developing a new look in an effort to save costs and focus on other priorities.

The decision to put the Sunshine Coast Council Brand project on hold was made at today’s Ordinary Meeting of Council.

Sunshine Coast Mayor, Bob Abbot, said the decision was appropriate in today’s economic climate and in light of council’s commitment to make significant savings this financial year.

“The development of a brand is one of the many steps in the establishment of a new organisation,” Cr Abbot said.

“Council started down that path earlier this year by implementing an extensive community engagement program to get a feel for what our community thought about council’s brand, what it should stand for, and more recently, what it should look like.

“I would like to thank all those people who took part in this process.

“Their input has been very valuable and the information we have gathered so far will be used at a later date.

“Of course the financial downturn has had an impact on the project as council actively seeks to find areas to make savings.

“The work on the brand project will now be put on hold and those who participated will be contacted and given an update.

“Council may choose to review the brand and logo down the track but that is a decision for the future.”