Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report. MORE

Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier. MORE

We know the value of trade associations – they play a vital role in social and economic dialogue. They bring competing organizations together to protect and promote entire industries, products, services, and workforces. MORE

"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has." ~ Margaret Mead. I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. MORE

The donor experience is changing, and nonprofits need new strategies to amp up their fundraising. The bad news is that fundraising is getting tougher. Well, although the amount given is growing, there are less donors to go around. According to Blackbaud’s recent report , every generation has seen a decline in givers since 2013, except for Baby Boomers. Donors also expect more from their experience with nonprofits – they want to be engaged, and they want communication from you. MORE

I am definitely one of those people who loves and needs to have the latest gadgets. When it comes to new smart phones, operating systems, gaming consoles, and audio gadgets, I covet them until they are mine. MORE

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. So how can we get more personal with our audience and send them what they need? Audience segmentation is the key. MORE

When it comes to online communities, the best offense is not a good defense. Because playing defense might protect you, but it won’t grow your community. The truth is that online communities are doing well (really well). MORE

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? MORE

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. Because it’s the main way we receive valuable communications. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?". MORE

Every business project needs an owner. Someone who will work with colleagues and stakeholders to develop goals and a strategy, then implement that strategy. Often these owners aren’t just single people. They’re entire teams or departments. That’s the way it is with online communities. MORE

Listening to your customers can be both the easiest and most challenging thing s to do at the same time. While happy customers don’t always sing your praises, those with complaints tend to voice them loud and clear. We’ve all seen how stock prices have plummeted after a slew of bad press on Twitter or Facebook. It’s an extremely competitive market, and I’m sure your executive team, along with pressure from the board, is not trying to make headlines as the latest entrepreneurial fail. MORE

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. Okay, you’ve definitely heard that one, and it’s all true. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. MORE

Everyone knows getting buy-in for a new project can be frustrating. There are concerns, objections, other priorities that need to be addressed before you can move forward. It’s often a long process. Getting buy-in for an online community is no different. MORE

Is your organization prepared for the Global Data Protection Regulation (GDPR)? This new E.U. legislation goes into effect on May 25, 2018. We recently hosted a webinar to detail what you need to know and how you can prepare*. MORE

Customer data is one of the biggest advantages of online communities. As customers log in to your community, connect with peers, and start discussions, they not only become more engaged with your brand, they generate data on their needs, habits, and interests. MORE

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. We discovered that many of them aren’t making use of certain features that could be taking them to the next level. MORE

You’re shopping online. You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Have you ever had this experience? Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. MORE

What comes to mind when you think about the term “data science”? Most of us have heard of it, but have trouble translating it into something useful. We struggle to describe data science and actually use it to solve problems, even as it becomes one of the hottest new areas in business. MORE

It’s been an eventful year to say the least, with our team and product expanding to cover everything from engagement and collaboration to automation. It’s clear we had a lot to celebrate in 2017, and now have plenty to be thankful for as we reflect during the holiday season. MORE

Two weeks ago, I attended the Forrester Customer Experience forum in New York City. The forum focused on leveraging Forrester’s recent research to help customer experience (CX) professionals deliver better CX. What does CX have to do with communities, you may ask? MORE

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. The best tools out there are easy to set up, easy to use, and get results. MORE

Often, and especially early on in the life of an online community, the community manager is the one who has to start discussions. If you’re a community manager, I’m sure you know from experience that creating an engaging discussion is not easy. MORE

Often, we think of people as unpredictable, hard to read, ever changing. Predicting what customers will like or what trends will take off can feel akin to reading tea leaves or firing a shot in the dark, which is usually a recipe for frustration. MORE

An online community is a tool. It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Community professionals know that and are engaged in keeping the community active and getting other staff members involved. MORE

When was the last time you saw a commercial that made you cry? Maybe it was one of those gems during the Super Bowl, or maybe you’re not the crying type – either way, what’s the secret behind these stirring commercials? MORE

Imagine you’re customizing a product for a client. Managers from different teams work together to determine the requirements, and each team works on the customizations in their area. But when some changes are implemented, it triggers adjustments for other teams. MORE

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. MORE

According to the Harvard Business Review , before technology made it possible for companies and organizations to connect with large groups of colleagues and stakeholders anywhere in the world in real time, the average team size was around 20 people. MORE

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. MORE

Subject matter experts (SMEs) have the potential to be the most versatile and impactful members of your community. But are you enabling them to make an impact and, more importantly, do you know what obstacles they are facing within the community and your organization? MORE

Associations and nonprofits are always trying to make more of an impact with less – less money, less staff, less resources. It’s made them some of the more creative and efficient organizations we’ve ever seen. MORE

There’s never enough time in the day, especially for association professionals. It’s common for association staff to wear multiple hats, consistently switching roles in order to get more done with fewer resources. MORE

Every job is stressful in its own right-- it is called a job and not recess after all. Community management is no exception. In fact, the nature of community management makes us at risk for occupational burnout. MORE

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Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems.

Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier.

An online community is a tool. It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Community professionals know that and are engaged in keeping the community active and getting other staff members involved.

When was the last time you saw a commercial that made you cry? Maybe it was one of those gems during the Super Bowl, or maybe you’re not the crying type – either way, what’s the secret behind these stirring commercials?

According to the Harvard Business Review , before technology made it possible for companies and organizations to connect with large groups of colleagues and stakeholders anywhere in the world in real time, the average team size was around 20 people.

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. Okay, you’ve definitely heard that one, and it’s all true. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time.

You’re shopping online. You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Have you ever had this experience? Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work.

Associations and nonprofits are always trying to make more of an impact with less – less money, less staff, less resources. It’s made them some of the more creative and efficient organizations we’ve ever seen.

I am definitely one of those people who loves and needs to have the latest gadgets. When it comes to new smart phones, operating systems, gaming consoles, and audio gadgets, I covet them until they are mine.

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. So how can we get more personal with our audience and send them what they need? Audience segmentation is the key.

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. When I got a chance to pore over the results, I saw a lot of fascinating responses from the survey portion of the report.

We know the value of trade associations – they play a vital role in social and economic dialogue. They bring competing organizations together to protect and promote entire industries, products, services, and workforces.

According to the Harvard Business Review , before technology made it possible for companies and organizations to connect with large groups of colleagues and stakeholders anywhere in the world in real time, the average team size was around 20 people.

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. Okay, you’ve definitely heard that one, and it’s all true. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time.

You’re shopping online. You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Have you ever had this experience? Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work.

Often, and especially early on in the life of an online community, the community manager is the one who has to start discussions. If you’re a community manager, I’m sure you know from experience that creating an engaging discussion is not easy.

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. We discovered that many of them aren’t making use of certain features that could be taking them to the next level.

Is your organization prepared for the Global Data Protection Regulation (GDPR)? This new E.U. legislation goes into effect on May 25, 2018. We recently hosted a webinar to detail what you need to know and how you can prepare*.

"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has." ~ Margaret Mead. I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement.

There’s never enough time in the day, especially for association professionals. It’s common for association staff to wear multiple hats, consistently switching roles in order to get more done with fewer resources.

It’s been an eventful year to say the least, with our team and product expanding to cover everything from engagement and collaboration to automation. It’s clear we had a lot to celebrate in 2017, and now have plenty to be thankful for as we reflect during the holiday season.

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed.

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer?

Often, we think of people as unpredictable, hard to read, ever changing. Predicting what customers will like or what trends will take off can feel akin to reading tea leaves or firing a shot in the dark, which is usually a recipe for frustration.

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. Because it’s the main way we receive valuable communications. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?".

Every job is stressful in its own right-- it is called a job and not recess after all. Community management is no exception. In fact, the nature of community management makes us at risk for occupational burnout.

Subject matter experts (SMEs) have the potential to be the most versatile and impactful members of your community. But are you enabling them to make an impact and, more importantly, do you know what obstacles they are facing within the community and your organization?

Listening to your customers can be both the easiest and most challenging thing s to do at the same time. While happy customers don’t always sing your praises, those with complaints tend to voice them loud and clear. We’ve all seen how stock prices have plummeted after a slew of bad press on Twitter or Facebook. It’s an extremely competitive market, and I’m sure your executive team, along with pressure from the board, is not trying to make headlines as the latest entrepreneurial fail.

Imagine you’re customizing a product for a client. Managers from different teams work together to determine the requirements, and each team works on the customizations in their area. But when some changes are implemented, it triggers adjustments for other teams.

When it comes to online communities, the best offense is not a good defense. Because playing defense might protect you, but it won’t grow your community. The truth is that online communities are doing well (really well).

The donor experience is changing, and nonprofits need new strategies to amp up their fundraising. The bad news is that fundraising is getting tougher. Well, although the amount given is growing, there are less donors to go around. According to Blackbaud’s recent report , every generation has seen a decline in givers since 2013, except for Baby Boomers. Donors also expect more from their experience with nonprofits – they want to be engaged, and they want communication from you.

Every business project needs an owner. Someone who will work with colleagues and stakeholders to develop goals and a strategy, then implement that strategy. Often these owners aren’t just single people. They’re entire teams or departments. That’s the way it is with online communities.

What comes to mind when you think about the term “data science”? Most of us have heard of it, but have trouble translating it into something useful. We struggle to describe data science and actually use it to solve problems, even as it becomes one of the hottest new areas in business.

Two weeks ago, I attended the Forrester Customer Experience forum in New York City. The forum focused on leveraging Forrester’s recent research to help customer experience (CX) professionals deliver better CX. What does CX have to do with communities, you may ask?

Everyone knows getting buy-in for a new project can be frustrating. There are concerns, objections, other priorities that need to be addressed before you can move forward. It’s often a long process. Getting buy-in for an online community is no different.

Customer data is one of the biggest advantages of online communities. As customers log in to your community, connect with peers, and start discussions, they not only become more engaged with your brand, they generate data on their needs, habits, and interests.

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. The best tools out there are easy to set up, easy to use, and get results.

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For Canadian Residents: By providing your consent below, you are expressly agreeing that we may email you under Canada's Anti-Spam Law. For more information on this law, you may visit the Government of Canada's site.

For European Union Residents: By providing your consent below, you are expressly agreeing that we may email you under European Union General Data Protection Regulation (Regulation (EU) 2016/679). For more information on this regulation, you may visit the European Union's site. Additional details.

If you do provide consent, you may change your mind and unsubscribe at any time. If you would like to unsubscribe or have any questions, you can click on the unsubscribe links in our messages or contact us using the information below. For information about how we use information you provide to us, please read our Privacy Policy.

For Canadian Residents: By providing your consent below, you are expressly agreeing that we may email you under Canada's Anti-Spam Law. For more information on this law, you may visit the Government of Canada's site.

For European Union Residents: By providing your consent below, you are expressly agreeing that we may email you under European Union General Data Protection Regulation (Regulation (EU) 2016/679). For more information on this regulation, you may visit the European Union's site. Additional details.