Adweek

LowLow is an Irish brand of cheese products that have one-third the fat of regular cheese. But rather than produce the typical diet-food advert where women who don't need to be on a diet wiggle orgasmically as they chow down on cardboard-textured food stuffs, LowLow decided to make fun of the whole concept of diet-food advertising.

In the spot below, we meet the girls from adland: Smug Girl, Ditzy Girl and Muffin Girl. These superficial girls each have their own issues. Smug Girl dines on crackers just to fit into her jeans. Ditzy Girl dances about everywhere she goes because she loves her diet food just that much. And poor Muffin Girl is so obsessed with muffins that she sees them everywhere. Ho