There are many good reasons for a website redesign, whether it’s a re-branding, moving onto a new Content Management System (CMS), the site is getting lackluster results or it looks like it was built in 1999 (eek).

Effective personas contain a great deal of information about your customer, from demographics to personal motivations. Anything that influences how the customer thinks about your company or product is important for the buyer persona.

Whether you’re designing with a digital agency or working in-house, this step-by-step website design strategy checklist will help you thoroughly plan and track the progress of every digital experience in your website development game plan.