Nexercise to Take Part in Inaugural "Giving Tuesday," Allowing People to Use Exercise to Help Others

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Nexercise, the creator of the popular weight loss app of the same name, has partnered with SessionM to let its users exercise for good through its Giving Tuesday campaign.

It only makes sense for us to get involved in this movement!

Washington, DC (PRWEB)November 27, 2012

We were thankful on Thanksgiving, got our retail deals on Black Friday, and received our online discounts on Cyber Monday. Tuesday, however, is dedicated to giving.

The New York 92nd Street Y in conjunction with The United Nations Foundation have kicked off Giving Tuesday and hope to establish a new day of giving in the minds of Americans everywhere. The Giving Tuesday website states, "GivingTuesday™ is a campaign to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations."

An impressive group of companies and organizations have decided to participate and spread the word, including Microsoft, JP Morgan Chase, and The Case Foundation. The Nexercise management team jumped at the opportunity to be a part of this new and exciting initiative. According to Nexercise CEO, Ben Young, "Our Nexercise weight loss app, at its core, is about helping people. It only makes sense for us to get involved in this movement." He then goes on to say, "Giving Tuesday is such a great concept that I can't believe no one ever thought about it before."

True to its startup form, Nexercise has come up with an innovative way to participate and involve its users. Through a partnership with mobile rewards platform, SessionM, Nexercise users are able to accumulate points that can be redeemed for gift cards. But instead of using points to get gift cards at Sports Authority, Amazon, Fandango, or Bath and Body works, Nexercise is encouraging its users to donate the financial value of their points to charities like The American Cancer Society, The American Red Cross, The Wounded Warrior Project, or any number of other charities.

"We hope this tradition continues," stated Nexercise COO, Greg Coleman. "People everywhere need help. We just hope that the people our product help pay it forward by donating a portion of their in-app earnings to those in need," he continued. He concluded by saying, "In the future, we would love to be able to rally our Nexercise family to help when disaster strikes, as it has in past hurricanes and earthquakes."

Background:

Nexercise delivers motivation for people who want to lose weight and get in better shape. Through its free app, Nexercise motivates people to lose weight, get more fit, and finally be consistent in their exercise behaviors. It is available on the Apple App Store and Google Play and is one of the top rated health and fitness apps in both (4.5 of 5.0 stars). Through physical activity users stay in touch with friends, earn rewards, track progress, and defeat challenges. Nexercise is headquartered in Silver Spring, Maryland