Marshall Goldsmith came up with the idea of mentoring 15 people at no charge. His idea was to pick 15 people to teach everything that he knows. In return, these 15 would do the same thing for 15 others, for free. He called the project 15 Coaches.

He was so excited and moved by the more than 10,000 applications he has received! Therefore, he has decided to expand the program from 15 to 100 coaches!

The project is now called 100 Coaches and he is currently working on the selection of the next 75 coaches!

The first group of 25 coaches will join him in Phoenix in December. There will be three more groups – one from Asia/India, one from the US, Europe, and South America, and one group of younger people and people from developing countries who are ready to make a difference in their communities and pay it forward.