Kenya has been at the forefront of mobile payment revolution. Success of Safaricom’s M-Pesa mobile payment resulted in emergence of an innovative mobile phone technology that has transformed not only lives of millions of people but also how businesses and the government conduct their operations. Similar services have been launched not only in Kenya and in Africa, but in Europe and North America as well’ however similar success has not been witnessed in any other country.

This report from PayNXT360 provides a strategic analysis of mobile payment market dynamics, offering a wealth of insights to help companies understand business and investment opportunities along with risks and innovation.

Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key mobile payment KPIs, including spend by age, gender, and income level in both value and volume terms.