Since 1962, racing legends from around the world have come to Daytona to compete in a grueling 24-hour marathon. The Rolex 24 Hours of Daytona is infamously relentless on both driver and machine as sleep-deprived crews perform mechanical phenomenons. From sunrise to sunset to sunrise again, witness as both man and machine are pushed to the limit in this twice-around-the-clock marathon.

The Rolex 24 at DAYTONA, a 24-hour sports car endurance race executed on the track’s 3.56-mile road course, is a perfect battle between machine, driver and time.

The four-day event begins with qualifying races on January 25, a BMW Endurance race January 26 and the Rolex 24 January 27-28. Two-time Formula 1 World Champion Fernando Alonso brings the driver star power to this most challenging race.

During this year’s holiday season, families will be able to enjoy a festive drive through experience at Daytona International Speedway. The “World Center of Racing” will be transformed with hundreds of light displays into a holiday spectacle, an all new 1.5 mile long Magic of Lights, using the latest in LED and digital animation technologies specifically designed for this iconic venue.

Experience the holiday spirit at The Magic of Lights™ running every day through the holidays from dusk to 10 p.m. The experience will include a drive behind the Ticket and Tours Building, through the world’s only motor sports stadium and conclude in the Midway display area outside the facility.

For a fun and memorable family entertainment, head to the Daytona International Speedway. To commemorate the season of giving a portion of every ticket to Magic of Lights benefits the Florida Hospital Foundation.

The word is out pig lovers won’t want to miss this one: the DeLand Bacon and Brew Fest. Who does not like Bacon or Beer, a match made in heaven. There will be approximately 125 food and beverage vendors, variety of live music, and the event will play homage to all things bacon with a wide variety of bacon dishes, along with bacon-related and bacon inspired contests.

Imagine bacon, craft beer, wineries, and lots of vendors with their products. Indulge in mouth watering bacon-y deliciousness. You could buy bacon or beer jam, bacon-stuffed pretzels, sample bacon cupcakes, and purchase chocolate covered bacon—that’s just for starters. Many of the regular market vendors spiked their production line to include bacon in some way, whether in fudge, a cheese dip, or a cinnamon roll—or in one of 14 different varieties of bacon itself. Bacon Eating Contest at 2pm.

A portion of the proceeds will go to The Neighborhood Center of West Volusia, so bring on the bacon!

The Daytona Beach Drive–In Church – Back in 1953 when this was still the Neptune Drive-In Theater, The First Christian Church organized the first drive-in service.

Buying the property in 1957, they now welcome everyone – tourists, the physically challenged, families with kids or those looking for a unique way to worship (honking your horn = clapping).

Services typically last for about 55 minutes and they offer hot coffee and Krispy Kreme donuts before and after each service in Friendship Hall.

Perfect for those going to swim on Sunday (don’t need to wear your Sunday best!) – just stay in the car, tune in on your radio, and at the end Rev. Robert Kemp-Baird will shake your hand through the window – then you can zip across the street to the beach.

Jeep enthusiasts celebrate a passion for off-road vehicles over five days of family-friendly fun for Jeep owners. The Jeep Beach event has become the largest Jeep only five-day event in the southeast USA and is held each April in Daytona Beach, Florida to raise much needed funds for worthwhile local and national charities.

Thousands are expected at Daytona Beach and The World Center of Racing, the Daytona International Speedway for this unique Jeep Extravaganza. Jeep Beach attracts Jeepers and Jeep Industry Vendors from all over the USA, Canada, and even overseas.

While appreciating the great weather with like-minded Jeep aficionados, enjoy and partake in the many festivities including: obstacle courses for all levels of drivers, largest Jeep specific vendor show, Beachside Mainstreet Cruise In, clean up at the Jeep-shining show, Pirate Night Themed Kick-off party, Scavenger Hunt, Off Site Trail Rides, Beachside Concert, Block Party and Fireworks, and $150,000 in Raffle Prizes.

Hold on to you hats racing fans, February is the return of Speedweeks at Daytona International Speedway. This nine-day motorsports adventure offers devoted race fans with an action-packed schedule of six of the most exciting races, culminating with the Daytona 500 which will showcase 59 years of history in the world’s only motorsports stadium.

Sat, Feb. 18: Lucas Oil 200 and the Clash at Daytona -Prepare for the ultimate doubleheader with action from the ARCA Racing Series & NASCAR presents a driver pool of experienced veterans and young up-and-comers, while NASCAR rolls out a star-studded lineup to open their season.

Sun, Feb. 19: Daytona 500 Qualifying By Kroger -Every second makes a difference in the group qualifying format that determines the front row for the Daytona 500.

Thurs, Feb. 23: Can-Am Duel – With the front row of the Daytona 500 set, top drivers in the Cup Series compete to determine the rest of the starting grid

Fri, Feb. 24: NextEra Energy Resources 250 – Annually one of the most exciting races at Daytona International Speedway, this race is well-known for its long list of close finishes.

Sat, Feb. 25: PowerShares QQQ 300 – Young drivers look to make a name for themselves, while established veterans seek to gain momentum before Sunday’s showcase event.

On February 26th, The Daytona 500, also known as “The Great American Race,” is NASCAR’s signature event. Fresh off of a sold-out crowd witnessing the closest finish in Daytona 500 history, it’s sure to be another for the record books. At a place where the timeline unfolds like the pages of history, a proud new chapter is set to be written at the “World Center of Racing.”

This year marks the 55th running of the Rolex 24 At Daytona. The competitive 24-hour continuous sports car race executed on the track’s 3.56-mile road course is a perfect battle between machine, driver and time. This race inaugurates the three weeks of race action for Budweiser Speedweeks with great racing, carnivals, car show and live bands and other entertainment.

Since 1962, racing legends from around the world have come to Daytona to compete in a grueling 24-hour marathon. The Rolex 24 Hours of Daytona is infamously relentless on both driver and machine as sleep-deprived crews perform mechanical phenomenons. From sunrise to sunset, fans will watch drivers compete against a brigade of adversaries that span the auto racing universe in the firstIMSA WeatherTech SportsCar Championship race of the season.

Each team is comprised of four drivers and no drivers are allowed to be in a car for more than four hours during a six-hour time frame. However, each driver must drive for at least four hours and 30 minutes throughout the 24-hour period. Crew chiefs and crew members will also rotate throughout the event.

When the 24-hour time span concludes, the team that has wheeled the most miles in each class of cars – Prototype, Prototype Challenge, GT Daytona, GT Le Mans – will win their respective divisions. The race begins at 2:40 pm on Saturday, Jan 28 and concludes on Sunday, Jan. 29 at 2:40 pm, giving it the name “24 Hours of Daytona.”