Facebook and Google both are internet giants and they have created a huge ground for advertising. They both have their individual advertising model. The advertisers often find it difficult to decide, which one is a better advertising platform. Both are primarily Pay Per Click advertising channels and can be really cheap if you know the… Read more »

Facebook insights are basic statistics offered by Facebook to track the performance of your Facebook page. The new feature offers a deeper look at how people are interacting with different brands on Facebook by examining various content regarding brands as well as the admins of the Facebook page. There are numerous things you can look… Read more »

Pinterest is one of most popular social sites and has seen immense growth in the last few years. Today there are millions of users who are part of Pinterest which makes it a lucrative marketing resource for businesses. If you are not using Pinterest as a part of your marketing strategy you are missing out on… Read more »

With an active user base of over 550 million people and more than one billion registered users, it has become vital for businesses to incorporate Google plus into their marketing niche. Moreover, its business friendly features and its unique ability to improve search engine ranking are additional incentives to join the platform. Therefore, using this… Read more »

Now with more 550 million active twitter users, the twitter platform is an open and easily accessible marketing and advertising opportunity for your company. Basically, social media is among the easiest ways of marketing your company online. Twitter allows you to post or publish some brief messages to anybody who follows you. Increasing your company’s… Read more »

There is no doubt that the internet has become a game changer as far as selling and marketing of products and services are concerned. Even the smallest of marketers do find a big difference when they decide to promote their products or services online. Online marketing has moved on quite rapidly and today the powerful… Read more »

Social media marketing is rapidly becoming a basic component of marketing strategy. Business owners can consider social media consultancy for tips and professional advice on how to come with a social media strategy to market their brands. Social media efforts generate more exposure for business and increase traffic which can be converted into leads with… Read more »

If Facebook was a country, it would be the largest country in the world. With over 1.5 billion users on Facebook, the potential reach for your business is exponential utilizing the Facebook advertising platform. Facebook has made the platform user friendly, however there are marketing techniques that need to be implemented in order to have… Read more »

Today 04/06/15 is opening day for the MLB. Many Brands have incorporated this into their posts for today but none stood out like Hostess. Initially it seems like someone really goofed up and got their sports mixed up. That could have been the case or it could have been a very well planned out… Read more »

Of all the brand building tools currently available, social media marketing is by far the most powerful. While in the past it was a reactive project that you would pursue only in your free time, things have changed dramatically over the years. These days, every company or business regardless of size is encouraged to use… Read more »