The conversion rate optimization niche on the web is full to bursting with advice on what you should change on your website to increase your conversion rate.

Whilst it can help spark ideas when you see what worked for other websites you shouldn’t listen too hard.

Every second you spend reading about someone else is time you’re not spending improving your own site.

All websites are inherently different. They have different reasons for being, with different customer groups, in different markets, styled in infinitely different ways and their objectives are nearly always completely different.

Hello and welcome! My name is Nick Martin and in this episode of Conversion Team I’m going to show you a tool that makes it blindingly obvious whether your website or product is hitting the spot in your customer’s eyes.

It will also show you whether what you’re doing to your site is actually improving the user experience over time and it will also have a strange magical effect on your colleagues & draw them towards you.