Porsche Opens Its $100M Experience Center

In an effort to show America its unflinching dedication to the market, Porsche opened its $100 million customer experience center on May 7, to members of the media, local government officials, and excited auto enthusiasts. The unveiling of the Atlanta-based all-in-one experience center is Porsche’s largest investment outside of Germany to date, and the facility is designed to offer everything a Porsche fanatic or a curious car buyer could ever want in one place. This facility, which has been aptly entitled “One Porsche Drive,” stands as a new beacon for the automaker here in America, and it is officially Porsche’s corporate headquarters here in the states.