Executive Profile*

Vivian Y. Tin

This person is connected to 0 board members in 0 different organizations across 1 different industries.

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Background*

Ms. Vivian Y. Tin serves as the Head of Integrated Customer Business Development of ABS-CBN Corporation (ABS-CBN Broadcasting Corp.) and served as its Chief Research & Business Analysis Officer. Ms. Tin served as Vice President of ABS-CBN Broadcasting Corp. and its Vice President of Research & Business Learning. Her division provides consumer and market insights and information to support strategic and tactical business decisions for ABS-CBN and all its subsidiaries. ... Ms. Tin has had extensive experience in market research, particularly in media measurement and customized research. She began her career at Trends-MBL, where she rose to become Associate Research Director in 1992. After her stint in Trends-MBL, she moved on to ACNielsen Philippines where she became Director of Customized Research that handled top local and multinational companies in home care, personal care, pharmaceutical, food, dining and financial services. Prior to joining ABS-CBN, Ms. Tin served as Executive Director of Nielsen Media Research, the media research division of ACNielsen Philippines. She was a director of AdBoard in 2005 and 2006 and was the President of the Marketing & Opinion Research Society of the Philippines (MORES) in 2004 and 2005. She graduated magna cum laude with a Bachelor of Arts Degree in Political Science and her graduate studies on Applied Statistics, both at the University of the Philippines and Advanced Management Program from Harvard Business School .

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