Marketing to sports fans has changed a great deal over the last few years, and marketers face new challenges to entice fans from their living rooms into stadiums. The fan will demand increasingly unique and memorable experiences to get them off their sofas.

Be it transforming customer engagement, operational processes or business models - Kloudspot can power it all. The Kloudspot Platform enables multiple solution stacks that can help companies make data driven decisions in real-time.

FootfallMeasurement

QueueManagement

VisitorBehavior

ProgrammaticAd Displays

Stadium StaffEmpowerment

GuestWi-Fi

Identify the Sports Fan and Understand their Expectations

Increase reach of brands and businesses to sport fans. Sports venues will be expected to offer patrons a truly unique experience. The energy and atmosphere of the crowd is a crucial part of the live experience, and many fans see attendance as an important part of fandom – but how can it all be enhanced?

The first step is to identify the sports fan and understand their expectations. Identification and classification of the fan base can go a long way in enhancing their in-stadium experience as well as providing a meaningful, memorable experiences with their favorite teams.

Fig:Expectations of Sports Fans

Kloudspot Provides the Data and the means to Engage

Automatic Fan Identification

Identification of Repeat Visitors

Track Fan Dwell Times

Observe Path Traversals

Integrate CRM Data

Mine Social Profiles

Track On-Screen Moments

Footfall Measurements

Easily Design And Serve Meaningful, Engaging Interactions using built in Components

The Kloudspot Situational Awareness platform provides you with real-time situational data that can be harnessed to create and serve various fan interactions, quizzes, floor maps, fan merchandize and games.

Multimedia Server

WiFi Guest Portal and CMS with Automatic Wi-Fi sign-on

Way Finder Maps

Provide situational way finders and floor maps

eCommerce Enabled

Build (situational) eCommerce interactions

Streaming Videos

High speed local streaming servers to serve live video content

Quiz and Surveys

Create and serve surveys in real-time

Texts & Notifications

Invite participation using Texts, App Notifications

Rules Engine

Schedule, Activate rule based engagements

Analytics & Reports

Meaningful Insights and situational analytics

All this is possible using your existing network infrastructure.

The Kloudspot Situational Awareness Technology platform makes it possible to harness WiFi networks to trace and visualize attendee journeys within and around the premise, manage digital signage and also monitor the health of the wifi network all in real-time.

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