You may or may not find it amusing but I just saw this video a friend sent me on what it would be like if starbucks used the “marketing” tactics of many churches. As they say at coffee shop “JAVALLUIA!”

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2 Responses to “What if?”

I understand what they’re saying about inclusion and making sure people truly feel welcomed the way we’d want to be welcomed, rather than “this is what we do! Why would we do it any other way?!?” But at the same time, it has some flaws.

If we reversed it, and made the church like it was starbucks, had people constantly trying to switch you to their lingo (Venti, anyone?), hearing music you could then buy in the lobby, labeling EVERYTHING with “church”, being elitist and all that, which whether you’re a Starbucks drinker or not, one has to recognize as part of their strategy…

Point is, using church tactics anywhere else is silly, sure. But so is using daycare tactics, or air-traffic-controller tactics or Monster truck rally tactics in non-relevant situations.

Again, I don’t want to dis the clip, as it’s spot on with how we think programs can save people, or how having “procedures” can make people feel as welcome as simply being real with people… But beyond that, the point feels a bit forced.

re: the random-ness

Ok...so you've located the place where I put down my random thoughts. The key word here is random: music, sports, art, food, books, news, spiritual musings, weird stories, etc. I'm especially interested in how everyday experiences of life intersect with the ancient stories of Scripture. Thanks for reading.