Financial Engines Plans to Offer
Services Directly to Consumers

Financial Engines, a dispenser of investment advice based on the theories of Nobel-prize winning economist William Sharpe, is bringing its services to the masses.

Starting Monday, the Palo Alto, Calif., company (www.financialengines.com ) will offer individuals a free assessment of their investment portfolio and, for a fee, some help meeting retirement goals. Previously such advice was available only to users through employers or...