Portfolio

Professional PPC Management

Back in February 2010 I conducted a PPC poll on my blog that asked what method of PPC management was preferred in the absence of an in-house team or resource. Over 70% recommended going with a freelancer/consultant and just over 20% recommended an agency. But what’s right for you?

Freelancer/Consultant vs. Agency

Like most questions in PPC, the correct answer is “it depends”. Here are some things to consider with each option:

Freelancer/Consultant

Pro – Lower overhead means lower pricing

Pro – Smaller portfolios lead to a closer relationship

Pro – You’re a bigger piece of the pie, so you get taken care of better.