When it comes to Facebook marketing tactics, maybe there’s less difference between a guerilla and a gorilla than we thought. To be brutally honest, you need all the skills you can get to stay alive and ensure that your ROI will thrive out there.

Figure out how many people are researching a destination: currently in-market, checking in at attractions, or otherwise incrementally spending money

Hands-On Survival Tactics

We have a limited number of spaces for an intimate step-by-step, hands-on, interactive workshop from 9-to-5 during the Pre-Conference Day at eTourism Summit on Tuesday, October 9, 2018 in San Francisco.

Poof. 70 million Twitter accounts have been removed from the platform.

During May and June, Twitter deleted almost 10 million accounts per week from their reported 336 million users. The purge continues at a rate of one million daily into July. It’s an effort to clean up the platform to rid it of spammy, dormant, fake, bot and malicious accounts.

Twitter CFO Ned Segal said that these accounts weren’t included in the metrics, as most were inactive.

Some say (and Wall Street says) there’s a problem when a social media company decides to reduce the total number of active accounts by 70 million. Others say that shares of Twitter have gained 75 percent since the beginning of 2018.

Everyone says that the question remains, how can Twitter find that many real users to replace them?

Raw and unpolished is preferred. The Guardian’s five-person social media team shares their findings…and you can save money by following the tip.

Numbers indicate that unpolished footage works even better than heavily produced videos with scripts and shot in a studio. Conclusion: That extra effort has no pay-off. (And, by the way, Instagram tops Facebook engagement for both the Guardian and Financial Times.)

Quick explainer stories of about 15 slides with young, diverse presenters do particularly well. The average completion rate for these explainers is 45 percent. In the last four months the publisher’s main Instagram account has grown from 860,000 to 1 million followers.

There’s nothing political about promoting a sale on Bush’s Baked Beans or a sponsored family baseball night in Clinton, Indiana. Ditto for a fifth-grade graduation ceremony at Barack H. Obama Elementary Magnet School of Technology in Atlanta.

Under new Facebook rules that strive for transparency in politics, all sorts of organizations with names linked to presidents are finding their promotions blocked.

Facebook appears to have lost their sense of humor, referring to the new policy and process as imperfect. “We decided that our goal is transparency,’’ Chief Operating Officer Sheryl Sandberg said in a briefing last week. “So we are just erring on the side of being more transparent.’’

Bloomberg’s Frier writes, “The mislabeling indicates how far Facebook has to go in applying artificial intelligence to policing its platform.” On the other hand, some companies have easily circumvented filters, for example by replacing an ‘o’ with a ‘zero’ in Bitcoin ads.