Fundamentally Different

Known for his compelling logic and easy-to-understand style, Friedman shares the most important insights he learned during a 27-year business career in which he led one of the most unique and successful companies in his industry. Captured in his self-styled Fundamentals, this collection of wisdom is so simple, yet powerful, that you’ll wonder why the principles he describes aren’t more commonplace in every organization across America. But Friedman’s Fundamentals aren’t just about business.