DNP to Launch Sales of Organic EL Display-Driven Digital Signage

Dai Nippon Printing Co., Ltd. (DNP) is pleased to announce the October, 2016
launch of organic electroluminescence (EL) display-driven digital signage for
business uses. The large scale organic EL displays can be used to configure
curved surfaces, and the new product also renders clear image expressions that
maintain a high contrast.

Looking ahead, DNP will not only provide large scale organic EL display-driven
digital signage, but will also offer a total service. This includes the production
of high definition image contents capable of operating with resolutions of 4K
and higher used in the images broadcast in the showroom, along with the provision
of image distribution systems.

EL type digital signage installed at a DNP showroom in Tokyo. By creating
a curved display, it has been possible to achieve powerful spatial presentations
and richer communication.

[Background]

Digital signage can be installed in a variety of locations, including outdoors,
at retail outlets, public spaces and transport facilities. It comes as no surprise
that the signage is enjoying rapid penetration as communication media linking
companies and local communities with the objective of supporting corporate branding
messages, sales promotions and ads, along with spatial presentations, as well
as in the provision of relevant information during disasters and emergencies.
As digital signage-related businesses, DNP offers a total support service from
consulting, through the provision, construction and installation of equipment,
to contents production, distribution, operation and maintenance.

In this latest development, DNP has capitalized on the established strengths
in organic EL displays of LG Electronics to launch sales of large scale curved
digital signage. This development works to help expand services from both companies
as well as making it possible to achieve even richer communication opportunities.

A large scale curved digital signage device has been installed at the DNP
showroom, and uses DNP’s photography and editing technologies to broadcast
newly edited high definition image contents, providing visitors with realistic
sensation and immersive feeling. (Please note that access to the large scale
curved digital signage is limited due to its location at a business meeting
space).

[New Product Features]

1, Curved organic EL-Driven large scale screen first of its kind in Japan

Employing LG Electronics' 55 inch curved large scale organic EL display
has made it possible to achieve design features not previously possible, as
well as creating an eye catching effect. At the same time, digital signage viewers
can also enjoy improved realistic and immersive effects. The 55 inch curved
display installed at the DNP showroom combines 24 separate screens to produce
a large scale digital signage that is the first of its kind in Japan.

2, Organic EL helps produce high contrast and black expressions

The self-luminous organic EL display helps display a deeper black than has
been possible with other display formats, and facilitates high contrast image
expressions.

3, Provision of original contents helping to create richer spatial presentations
on the curved shape of a display

The large scale digital signage installed at the DNP showroom broadcasts
the following contents:

i) Special 4k images1 from the Kyoto Cultural Heritage Archive
Project, along with re-edited 8K images.

ii) Ultra-high resolution images produced from 3D archive data of the
Bibliothèque nationale de France (BnF) collection of terrestrial and
celestial globes.

1:
Ultra-high resolution archive images recorded on 4K video with the special permission
from the 17 shrines, temples and castles that comprise the Cultural Heritage
of the Ancient Capital of Kyoto, along with national treasures and important
cultural properties, via a partnership between DNP, Mainichi Broadcasting System,
Inc. and TOMORROW'S KYOTO Cultural Heritage Platform.

2: A collection of 55 particularly valuable terrestrial and celestial globes
from the BnF chart collection, which then underwent 3D digitization, applying
a photographic technique uniquely developed by DNP. Visitors can expand, contract
or revolve each image in a smooth manner to view the more detailed points of
the exhibits that may have been missed when viewing the originals with the naked
eye, allowing visitors a high resolution viewing experience.

[Looking Ahead]

By approximately October 2016, DNP will put the newly developed digital signage
on a commercial footage, and commence marketing activities in the Japanese market.
These include targeting large scale commercial facilities and showrooms, public
transport, office buildings and the foyers to condominiums. At the same time,
the Company aims to capitalize on such organic EL display features as the low
profile, light weight, high image quality and curvature capabilities, to offer
a total service. Beginning with the introduction and operation of digital signage
unrestricted by either location or design, allowing for the introduction of
digital signage in places that have not been possible with LCD, through usage
proposals, space design, construction and installation, system design, contents
production, delivery and operation to effect measurement. In addition, DNP will
also produce and market high resolution, high quality image contents suitable
for use with organic EL displays. The Company aims for sales from this product,
contents and related services of 2.0 billion yen by FY 2019.

DNP has positioned Knowledge and Communication, Food and Healthcare, Lifestyle
and Mobility, and the Environment and Energy as business growth areas, and is
engaged in the creation of new values. Amid the diversification of consumer
values, and in addition to aiming to improve consumer convenience through communication
media, beginning with digital signage, the Company will also provide services
designed to achieve pleasant communication at various consumer lifestyle sites,
as well as solutions that contribute the enhancement of corporate revenues.

* Product prices, specification and service contents mentioned in this news
release are current as of the date of publication. They may be changed at any
time without notice.