PCG Digital Marketing and PCG Consulting welcomes John Quinones to our team. John previously worked at TK Carsites and was their top performing sales professional. John is based in Orange County California and will assist PCG meet the needs of dealers on the West Coast.

Dealerships rely heavily on traditional methods such as television commercial, print ads, promotional days that involve decorations and banners, and simple walk-ins. When this has been the norm for so long, many dealers wonder why they should look at taking their business “mobile.” In this case, mobile, doesn’t meant to put all of your vehicles on a truck and drive all over town. It means to reach customers through mobile devices. If you are a dealership, you should explore the opportunities…

Maximizing your Most Valuable AssetUse the data you already own as your most valuable asset for producing maximum ROI

Use the data you already own in smarter and more efficient ways; decrease waste and increase revenue with an informed and targeted approach. Find out how modern dealership systems and best practices help you sell more cars for less money. What kind of data sells cars? How do I segment my data? What ROI should I expect from this approach?…

If the answer is yes, claim them and merge them with your current Fan page!

Many dealerships have multiple Facebook pages representing them out there. Which page are your customers checking into? You can merge these other pages with your fan page, but you must claim each of these non-fan-page pages before you do so.

Here's how to claim and administer the pages that are not your fan page, but represent your business:…

The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these departments since the late nineties and still is up to now. These departments evolved out of necessity to capture a consumers interests via the internet in a more efficient manner than they had been doing up until…

Thanks for taking a look at this one with me. I am preparing this content for an upcoming website. I know that AutomotiveDigitalMarketing.com is concentrated with Powerful Automotive Social Media Pros. If you have the time, proof me on this one and let me hear your take. I treasure your input; whether you agree or disagree. Honesty is the way to distill a true winner.

I often get some ribbing about my efforts with Social Media and many times find myself defending my beliefs in the value of the time invested. I realize this business that I love so much is still pretty top heavy with dinosaurs so I mostly let it all roll off my back, although at times I think if I can ‘get it’ as a 40 something year old car guy with over 25 years at this why can’t my fellow managers have at least a LITTLE open mindedness to Social? Recently I had an experience that fully…

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