Archive | February, 2013

Whether you call it consumer or B2C¹, enterprise or B2B², being a product manager on one side or the other has long been a defining characteristic. You either know how to build products for enterprises or for consumers and job ads make a big deal about focusing on one or the other. But is there […]

Everyone knows analytics are important for product managers. But, like lots of things everyone knows, not everyone knows why they are important and in the case of analytics even necessarily what they are. This post is going to look at: What exactly are analytics? Concepts of analytics Implementing analytics Measuring analytics Reporting analytics Analytics and […]

Tom Coates is the Founder of Product Club and has a long background in social, local and future media. He ran R&D for BBC Radio before building online communities for emap and TimeOut. He was part of the Tech Development team at Yahoo, launching the Fire Eagle location service, and later as Head of Product […]

Tom Loosemore is the Deputy Director at the UK’s Government Digital Services and was responsible for the recent launch of a single domain, user centred government website – gov.uk. In his talk at our product management conference Mind the Product 2012 he discussed the genesis of that project and how he and his team managed […]