Partenaires

Adways

Adways has developed the most innovative and easy-to-use cloud-based platform to create HTML5 interactive videos. “Adways-Studio” can add interactive elements and dynamically publish them in a few clicks. Interactive video creation becomes effortless, driving tremendous productivity, high engagement and tremendous ROI.

Features & Benefits

Adways has developed a dynamic platform with plenty of features to increase productivity:

Seamless interactivity:
All these features increase productivity and allow publishers to add click-to-action “hotspots” on top of the existing video. Hotspots trigger extra interactive content such as quizzes, videos, photo galleries, shopping carts or social media.Productivity:
Making a video interactive could take several weeks. With Adways Studio, you can do so in less than 30 minutes as the platform allows you to add fixed or dynamic hotspots and link them to dynamic content (quizzes, image, videos, URL) with a simple click. Adways dynamically publishes interactive video to any platform in real-time. Interactive video creation becomes effortless and drives tremendous productivity at scale.Engagement:
Publishers engage, retain and grow their audience. They can enrich directly their existing videos and make them more relevant with a seamless interactivity. In a non-intrusive way, viewers trigger their own interaction with the video, clicking only on their point of interest.Metrics and Analytics:
With Adways, publishers track viewer behaviors and adapt their experiences accordingly. They can analyze the metrics in real-time and adapt the experience accordingly to make it more relevant and reach a larger audience. Adways is well adapted for advertising, brand communication, e-commerce, and editorial content… on all devices including smartphones, tablets, web sites or interactive booths.

Integration Overview

Brightcove publishers can leverage Adways' integration by following these steps: