JEGS Selects Cellacore Product Desk to Fuel Product Data Management

Leading High Performance Automotive Equipment Retailer To Improve The Consumer Experience Around Product Data With The Adoption Of Product Desk PIM Software Solution

ST. PETERSBURG, Fla., March 14, 2017 (GLOBE NEWSWIRE) — Cellacore, Inc., the automotive industry’s leading provider of Product Information Management (PIM) software, today announced that JEGS High Performance has selected Product Desk to power and manage all aspects of product data management.

Headquartered in Delaware, OH, the JEGS name is synonymous with high performance automotive parts and equipment. With the selection of Product Desk, JEGS will be replacing multiple legacy software systems to streamline business processes related to product data management.

Cavanaugh continued, “Product Desk stands apart with its automotive specific functionality built natively into the application. Product Desk will allow the JEGS team to have one central application to manage all product data related to every part we have available for our customers. The modern architecture and functionality of Product Desk will deliver more accurate product data and faster access to it. “

“JEGS commitment to their customers shows in their investment in Product Desk. The team at JEGS understands the power of accurate product data and how it can improve the customer experience,” said Tony Minock, CEO & Co-Founder of Cellacore. “Product Desk will allow JEGS to streamline the management and publishing of product data to their website, printed catalogs, and improve the accessibility for their customer service representatives.”

Product Desk is an enterprise business application that is revolutionary for the automotive industry, yet simple and easy to use. For more information about Product Desk and Cellacore’s services visit www.cellacore.com.

About JEGS:
For 57 years, JEGS has been a leader in high performance racing parts. Founded by Jeg Coughlin, Sr., JEGS is now lead by his four sons, John, Troy, Mike, and Jeg, Jr. The operation today, which started as a small speed shop in downtown Columbus, OH, now encompasses multiple state-of-the-art distribution facilities, call centers, chassis shop, and retail store in the Columbus area. JEGS employs more than 350 associates, yet maintains the founding company culture of a small, family-run speed shop that continues to preserve a one-on-one relationship with each customer. For more information visit www.jegs.com.

About Cellacore
Cellacore is a leading business applications development and consulting services organization to automotive companies. Based on a foundation of advanced technology and industry specific business knowledge, Cellacore has developed key business applications for the automotive manufacturing, distribution, and retail markets. Cellacore is headquartered in St. Petersburg, Florida and has offices Toronto, Canada. For more information visit www.cellacore.com.

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Cellacore was founded on the principles of being the premier Automotive Product Data experts in the global Automotive Industry. We provide enterprise clients with easy to use technology solutions and business applications to solve complex business problems.