This is your lucky day. My colleague Karon Thackston snagged an interview with Google's distinguished engineer (and web spam czar) Matt Cutts on the topic of website content, and has allowed me to be the first to make it public!

Karon's been noticing for quite some time that the top sites in Google didn't always have the exact keyphrase used multiple times within their copy. So she went to Matt Cutts from Google to confirm her suspicions--that we no longer need to use keyword phrases as a whole, but should use the individual words contained within the phrases. Read More >>