Another great vlog from Dana. A peak of 3 million is a great number when most of the country were out watching The Avengers and the headliners weren’t that well known to the casual fans but still did good numbers.

mich1fan

Thats not mentioning that most of those other shows are 1 or 2 people watching per household. I watch ever UFC event, free or PPV, and I know when I watch its at least 5 or 6 guys. The UFC is something that people get together and watch, so I bet there was a lot more people watching than the numbers show.

Steven UK

How many times did Dana mention Dave’s dismissal from Yahoo sports? I thought it was against the unified rules of MMA to kick a man when he’s down.

I work in TV (in the UK) but I know the American market well (or I like to think I know about the US market) Like here and in the States, the young male audience is kind of the holy grail when it comes to selling TV advertising. So Dana’s analysis is spot on; to write a story on the back of the overall rating misses the point completely.