Discussions

The agenda for Stream LATAM 2017 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page

Before Stream - Invite others to join you - you can see the participants list at the Participants page.

At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.

Paula Rey

Diageo

What can CPG companies learn from startups and tech companies’ organizational structures.

Our marketing structures and operating models seem to be too slow to meet current business needs but also to meet employees career aspirations. What can we learn from startups? How can we reinvent?

enor paiano

IMS

Catching up on ketchup

Is social listening a viable source of brand insights? Lets take a popular category such as "ketchup" and do a test - what can we learn with a quick, inexpensive social media search? Are the results valid - or even useful?

Tatiana Melani Tosi

Data Ethics in Digital Memory

Fefa Romano

Malagueta

Everyone is drowning

The world is changing fast. Too fast. Technology has evolved in a pace much faster than our biology and now we cannot keep up. There are a few principles that we can try to live by: openness, flexibility, curiosity. We should all understand as much of the world as we can in order to try and navigate it, we should try to make it better and we need to take responsibility. Shall we discuss how to best do that?

omer kalderon

Selina

Living like a Digital Nomad

Do you want to become a digital nomad just so you can run your office from the beach?
Join this discussion about the life of Digital Nomads, what it takes to be one and the different possibilities of becoming one.

Rodrigo Helcer

STILINGUE Inteligência Artificial

$$$ DATA MINES $$$: If Data is the new Oil, where should we place our drills?

How about an exchange of visions, experiences and hunches around the new data mines of next three years?
Where are they hidden in organizations?
How should we dig deep for it?
What value do they unveil for Enterprises?

Tai Nalon

Aos Fatos

Fake News, social media & AI

What are the challenges and what's been made in order to automatically spread trustworthy content on social media. How fact-checkers are tackling disinformation on Facebook, Twitter and such. How can society and enterprises collaborate with them.

Rodrigo Helcer

STILINGUE Inteligência Artificial

MACHINE TEACHING: Challenges in AI from a different perspective

2013: A false tweet from a hacked account owned by the Associated Press (AP) costs 138 Billions for S&P 500 indec
2014: Propublica reveals software used across USA to predict future criminals is biased against blacks.
2016: In 24hra a 'teen girl' bot flops and harms Microsoft AI reputation after it became Hitler-loving sex robot within 24 hours
2018: First death caused by and self-driving car
Last days: Last days: Google Duplex astonishes the tech world with a whole new level of personal assistants.
Machine Learning is the new buzz.
But little is discussed about Machine Teaching.
A new world of risks and biz opportunities unfolds from the counter side of Machine Learning. With impacts in Marketing & Comm Competencies, skills, ethics, educational efforts, new carrers, crisis prevention from Machine "fiascos" and whole new challenges ahead.
Come exchange & incite different point of views about this perspectives!

Tarcizio Silva

IBPAD

Marketing(People) Research 2020

Vamos deixar de falar sobre tendências e falar sobre ações: como construiremos a compreensão de pessoas e marketing em dois anos? Vamos debater como juntar inteligência artificial, “big data”, “small data” e métodos tradicionais de pesquisa para entender não só marketing, mas as pessoas de 2020. /////
Let’s stop talking about trends and start talking about actions: how will we build the marketing and people understanding two years from now? Come talk to us about gathering together artificial intelligence, “big data”, small data, traditional research and ways of understanding not only marketing, but the people of 2020.

Ruben Feffer

Ultrassom Music Ideas

Music for Brazilian Animated Feature Films (Boy and the World / Tito and the Birds)

- Made in Brazil: How independent animated films from Brazil are “making noise” all over the World (and getting all the way to the Oscars!)
- Music Tells the Story: concepts for creating powerful musical scores
- Miracle Making: how to use technology to deal with budget and schedule constraints and to maximize sound unity on complex musical projects.

Pedro Ramos

The clashes between law and innovation are known for decades. While regulation has widely been regarded as a barrier for innovators, History shows that judges, lawyers and regulators played an important role in fostering some of the most transformative technologies of our time. This discussion invites participants to discuss the opportunities and challenges involving topics such as Data Protection, Fake News, AI and Algorithm Bias.

Osvaldo Barbosa de Oliveira

OpenVC Fund

Corporate Innovation: how to separate theatre from real impact?

Hackathons, Innovation Labs, Accelerator, Incubation, Ideas contest, Intrapreneur program, Corporate Venture, Silicon Valley tour, blah, blah, blah, blah… What really works and what is Innovation Theatre to entertain CEO and boards? How to be effective and aligned with business objectives?

Marcelo Bicudo

Epigram Brand Union

Design for X = design for everything or design for excellence

Great national and international companies as Embraer or Apple, among others global players uses the concept of design for assembly to build up innovation or new products. Even design thinking is under Df(X) umbrella. How it works and how we can apply this to communication industry, using the concept of concurrent engineering to do integrated projects, faster, better and cheaper.

Ana Hernandes

JWT

Adapting corporate culture to permanent change

Disruption in consumer, tech, IoT, AI, narratives in ultra segmented audiences: how to learn and teach our employees and even clients to manage and create for this new digital environment? How to truly jump from "we need to adapt to change" speech to action? I'd love to discuss and share how to promote cultural change in traditional biz models, without paralyzing the system and depreciating final product.

"We need permanent rebellion"

Ricardo Glaz

rewardStyle

Growth Hacking 101 | Desmistificando Growth

Let's talk about new methodologies, tools and strategies on consumer growth and lead generation. Unconventional and conventional ways to optimize user growth through online and offline channels, performance and organic methods.

Paulo Loeb

F.biz

B2B is cool!

Some people see it as "The Ugly Duckling" tale. Others see a Blue Ocean. Where are you? Let's talk about great opportunities in B2B. We created a dedicated unit within Fbiz that almost doubled in size and revenues in 2017.

GDPR Compliance in Personal Data and the Ad Industry

Luis Felipe Baptista Luz

Baptista Luz Advogados

Corporate Venture Capital and Venture Builders

What better way for large companies to foster disruptive innovation? But how to overcome the (many) legal challenges around it? I can contribute to the discussion with my experience as an attorney that has been doing that in Brazil for the past five years.

Gian Martinez

Data-Driven Entertainment

Roberto Iervolino

Riot Games

What is eSports? Is it a Sport? Should I care?

It started as a neighborhood videogame tournament at the local Internet Cafe, and today it fills stadiums and reaches 30+ millions unique viewers. eSports can't be ignored, so one should at least have an informed view about it.

Andre Ferraz

In Loco Media

Privacy in the IoT era

Given the recent data breaches at Facebook, Uber, and Equifax, and new regulations such as GDPR, privacy is a topic that is increasingly gaining relevance. The IoT era will increase connectivity and data volumes in some orders of magnitude, and the importance of privacy as a topic that should be taken more seriously.