Sales Prediction Modeling

The process begins by analysing the characteristics against the performance of your existing network. From this, the underlying factors (or drivers) responsible for sales performance can be identified and then built into a prediction model.

Once defined, the prediction model accepts location and facility characteristics as inputs and returns a performance prediction for the site.

In addition to their obvious role in prioritising and assessing new site potential, sales prediction models can also assist to

Assess the economics of store relocations

Assess possible sales cannibalisation impacts of a new outlet on existing outlets