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10.Starting your own business

Marketing Involves selling a product or Service either in a “brick and mortar” environment or over the internet on line.

A number of factors might have led you to this point of deciding to start your own business e.g

1.Being made redundant or sacked
2.Burning desire to be your own boss
3.Looking for new challenges
4.Tempted by the desire of potentially unlimited income levels
5.Frustrations eg having plans, proposals rejected by boss
6.Company collapse
7.Reaching a particular age with no sense of achievement
8.Desire to have flexible working hours

The purpose of a business is two fold

To create customers
To keep customers

Customers buy products for two reasons

To solve a problem
To feel good or better

Therefore to have a successful business, you must have

1.An outstanding product that satisfy a need i.e. solve a problem or improve a situation
2.a product that will encourage repeat business
3.A packaging system that is cost effective
4.A good marketing strategy
5.A way to collect the sales proceeds

A basic checklist is listed below

1.Get a good business idea

2.Carry out a general research into the product / service, industry etc

3.Define your niche, the narrow the better

4.Write a mission statement that explains your niche for it to be clear in your thought process

Set an achievable Goal – Your Goal must be SMART - Specific, Measurable, Achievable, Realistic, Time bounded. Work towards your goal, one priority at a time. Most people fail for one reason, broken focus. So avoid distractions. “ A double minded man is unstable” James1:8

Write down your plans and establish deadlines – Most people don’t plan to fail, they just fail to plan. Make a detailed list of activities and set checkpoints. Above all, guard and prioritise your time. “Use your head, Make the most of every chance you get. Ephesians 5:16

Visualise yourself attaining your goals – Talk and think in success pictures, “As a man thinketh in his heart, so is he”.

Stay informed.- ”A wise man will hear and increase in learning ”Proverbs 1:5 If you’ll pay for a good meal but not a good book, you value your stomach more than your mind. Readers are leaders. Observe, Read and Grow.

Create a climate of confidence around you – You wont experience victory while you are talking defeat. Don’t rehearse your mistakes, Remind yourself that your sufficiency is of God.2Corinthians 3:5. With God as your partner your success is guaranteed.

Help others become Successful – whatsoever you sow, you will reap. “ knowing that whatsoever good thing any man doeth, the same shall he receive of the Lord.” Ephesians6:8

Put God first – You are his child, He wants you to succeed, Deepen your relationship with him. Acquaint now thyself with him ….. thereby good shall come unto thee.” Job22:21. Trust the Lord with all your heart, In all your ways acknowledge him, and he shall direct thy path.

2.Goal setting and how to achieve it

The setting of Specific Goals is one good way of fulfilling the purpose God has for your life. Goal setting takes TIME, DISCIPLINE, COURAGE and PATIENCE.

In the Old Testament, Abraham’s father, Terah, set a goal of making Canaan his residence. Abraham later accomplished this goal with Lot in Gen.11:12 in the new testament Apostle Paul planned to winter with the Corinthians I Cor16: 6 and to spend another winter in Nicopolis Titus 3:12 In Prov 16:9 we are told we should make plans counting on God to direct us Prov 14:8 says a wise man looks ahead. One outstanding lesson on planning ahead is given in Luke 14:28-30 “for which of you intending to build a tower sitteth down not first and counteth the cost whether he has sufficient to finish it. Lest haply, after he hath laid the foundation and is not able to finish it all that behold it begin to mock him saying this man began to build and was not able to finish”

FIVE IMPORTANT STEPS

1.YOU MUST DECIDE FOR YOURSELF WHAT YOU REALLY WANT OUT OF LIFE Nobody else can decide for you, if you don’t care what happens to your life no one will.

2.GET ALONE WITH GOD AND HIS WORD. This enables you to understand his plan and what he desires. This is getting ‘in agreement’ with His will and Purpose. This helps you to avoid setting the WRONG goals.

3.WRITE DOWN ON A SHEET OF PAPER EVERY SINGLE DREAM, GOAL AND DESIRE THAT IS PRESENTLY IMPORTANT TO YOU. Write down every thing you have ever wanted to DO, BECOME OR POSSESS. It maybe spiritual. Physical, mental, financial or have to do with family, church or ministry, it is important that you write it down don’t leave it in the memory. The bible says write the vision and make it plain upon tablets that he may run that readeth it for the vision is yet for an important time though it tarries wait for it for it will surely come.

4.CHOOSE THE TOP THREE GOALS OUT OF THE LONG LIST. Now write down at least FIVE actions that you can do NOW toward accomplishing that BIG priority Goal. Remember a big success is simply several successes linked together.

BE ALERT TO THE PEOPLE GOD WILL SEND INTO YOUR LIFE TO HELP YOU FULFILL HIS PURPOSE AND BE RESPONSIVE TO OBEY GOD WHEN HE DIRECTS YOUR TALENT TO HELP FULFIL THE DREAMS OF OTHERS. This is in line with the law of sowing and reaping whatever you sow that is what you will reap, What you make happen for others God will make happen for you