First Steps

Olly Blackburn

7.1

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First Steps

Olly Blackburn

‘First Steps’ created by AMV BBDO and produced by Great Guns is a charming 60” spot which highlights the importance of being present for life’s unmissable moments.
Directed by Great Guns’ Olly Blackburn, the intimate 60” film focusses on a young family. Beginning in their home, we see the couple and toddler enjoying precious moments before the mother – a nurse – leaves for work. Later, on the bus to the hospital, she receives a video call from her partner. He excitedly turns the camera to their child – capturing the magical moments of her very first steps. The proud mother tearfully encourages her baby girl, who responds to her voice and walks towards the camera. The advert ends with the voiceover reminding us to ‘Be there, for those moments that only happen once.’
The director worked closely with AMV BBDO and BT Mobile to execute the subtle but heartfelt advert.