Holly Kile – Taste Test Marketing: What It Is and How Do You Use It?

Holly Kile, host of Pixie Dust Marketing, explains how to use taste test marketing to allow your new and existing clients to sample your expertise without giving away your secret sauce. Discover the different options for your free taste and how to effectively use taste test marketing.

Meet Holly Kile

Somewhere between learning what you need to do to expand your business and finding the right tools to do it is the problem with how to get it implemented the right way. Your marketing or sales coach is not tech support and even the thought of contacting tech support makes your eyes glaze over. What you really need is someone that can translate geek to a language you understand. You need someone to hold your hand through the process. Pixie Dust Marketing, a division of HJK Digital Solutionslocated in Indianapolis but working virtually, is exactly what entrepreneurs and small business owners need to take their business to the next level.

Founder and Chief Pixie, Holly Kile has been working with business owners for more than a decade helping them streamline their processes, discover hidden revenue opportunities and create solid visibility strategies.

In addition to her private work with VIP clients, Holly is the founder of Pixie Dust University, a fun and friendly virtual campus where entrepreneurs get exactly the kind of support, training, tools, resources, and expert advice needed to move their business to the next level.

2 Comments

Holly….. what a great explanation of taste test marketing. I think a lot of business owners are afraid to give samples for fear of giving the cow away without selling the milk. I love the ice cream analogy!