MATHEW GOLD Releases Stylistic New Video For MAGNETIC FIELD

MATHEW GOLD has released the music video for his latest single, 'MAGNETIC FIELD'. Magnetic Field is the first single from his forthcoming second studio album set for release on 12 May 2017.

The video was directed by the talented Christian Wolf from Brick Wolf Creatives and shot on a custom built set at the Gold Coast Studios in Johannesburg. The song, produced by Bubele Booi, is about two people who can’t deny their attraction to each other. Mathew specifically wanted the song and production to be focused on the lyrics and vocals and with that intention, it brought something special to the sound itself.

“Since I’ve been singing and releasing music there has always been a need to try and give ‘sexy music’ a different face. RnB is huge in SA and always will be. This song breaks down the conventional RnB formula of what it should sound like, and yet anybody can relate to it.”

The set for the video took a few weeks’ worth of preparation, while the actual shoot was done in around 13 hours. The video is a first of its kind for Mathew Gold and the set was created into two worlds. The video also features leading lady Shawnee Reid.

"Lyrically, I have become more real and honest about the stories in my life and things I’ve experienced on a daily basis. We went in this direction with the concept because its an unknown territory and I want to offer something different to the RnB community in SA. I have never been more excited about a video! It is honest and relatable.”

Watch the video for MAGNETIC FIELD below!

MATHEW GOLD - New Album Available For Pre-Order

MATHEW GOLD - Mathew’s new self-titled album, is now available for pre-order. Pre-order it today and receive two of the songs from his new album instantly. MATHEW GOLD will be released on 12 May 2017.