Anthony Costa is a writer, designer and illustrator living in Melbourne, Australia. These alternate AFL and NRL football graphics are inspired by his love of heritage sports logos and uniforms. Got a comment or design project? Email Anthony at [email protected].

Melbourne Football Club

October 16, 2012

Comments

The Melbourne Football Club brand is all about history. They're the oldest continous club in the world. Melbourne's current heraldic logo does a great job conveying this rich past. It's tone is just right. But I find it a bit busy, especially when fully rendered. It's also a bit too similar to the Liverpool logo for my liking. This is a sharper design centered on a strong monogram that clearly spells out the club's Demons moniker while the shield honours the red yoke of the jumper. Got a comment or suggestion? Tell me on Twitter: @CostaSports