It’s that time of year. The leaves are changing and the weather is definitely turning up north, and all the golf fanatics are trying to get in their final rounds of the year. It’s a frustrating time for golf fanatics, but for owners of golf courses and resorts in warmer climate areas, this is the calm before the storm. Golf travel season is about to kick into gear, and if you own a course you want to make sure you grab as much of that business as possible.

One thing to consider is online advertising. Most people research vacations now online, and you have to have a great website and be registered in the search engines. Once you have that, you can buy targeted ads on Google and Bing to drive traffic to your site of guys looking to book golf vacations. This can be a very effective tool. Social media can also help, especially if happy customers are encouraged to follow your page on Facebook. They’ll post pictures with links to your page, and then as you post stuff it shows up in their timeline. All of this makes it easier for them to share information and photos about your course with their friends, who then can also become customers.

It’s important to get impulse customers as well who check into nearby hotels, so you have to have good brochures that are placed in spots where tourists can find them. You can save costs by searching for online printing services like using brochures printing or other web stores to get quality stuff.