When I first saw the above clip from IFC's "Ha Ha White People" comedy Portlandia I was certain it was product placement (Subaru confirmed this), even if the universe of Portlandia is the kind of place where almost everyone has a favorite Ethiopian restaurant and drives a Prius or a Subaru. It's just a little too obvious with the new Impreza there. Yet, there's a subtle humor underlying the whole thing.

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I can't be 100% sure it's an intentional joke, but the punchline of this bit involves a Yugo. Students of automotive history all know the Yugo was brought over to the United States first by Malcolm Bricklin. What else did Bricklin bring over? The Subaru. So many layers.