Mobile apps also have the possibility of gathering lead information quickly and efficiently. After engaging the customer through a game or visual display, an option to email them more information can be presented.

National Geographic: Live Augmented Reality. There is a pretty cool National Geographic road show touring shopping centres in Hungary right now, an augmented reality installation that lets the thousands of people passing by interact with the type of content they would find on the National Geographic channel, from dolphins and dinosaurs to leopards, spacemen and lots more.