News

Apple TV App Store launches app preview feature

By Dan Pye ● Wednesday, February 17, 2016

Apple has made it possible for Apple TV users to watch previews of the apps available for their device and has encouraged developers to upload app preview videos in a message sent out today. The 15 to 30 second videos are intended to showcase the features, functionality and user interface of an app or game and can be watched by selecting the “preview” button on an app’s product page. Since the feature was just opened to developers, we haven’t spotted any apps that feature a preview yet — not even Apple’s in-house products. Guidelines for recording and submitting previews are available on Apple’s developer site.