Kriti Sanon gets Ms.Taken with USPL

September 22nd 2016, Mumbai:Kriti Sanon, the talented film actor has made a foray into the world of fashion. The actor has collaborated with Sachin Tendulkar-backed celebrity fashion company Universal Sportsbiz Pvt. Ltd. (USPL) to launch Ms.Taken, a signature western wear line. The collection sports casual and semi-formal garments with categories including Tops, Tunics, Dresses, Trousers, Jackets, Denims and so on. Ms.Taken epitomizes the young, confident and independent Indian woman who expresses her individuality and walks her own path. The brand was launched with an offbeat fashion walk showcasing the fall-winter 2016 collection with Kriti Sanon being the showstopper.

Speaking on the occasion Kriti Sanon said, ‘’An Indian woman’s demeanour is often misconstrued when she expresses herself. Ms.Taken asserts the young woman’s aspirations and confidence. My aim is to provide affordable western wear attuned to our Indian sensibilities. Ms.Taken is also a reflection of my own sense of style and allows me to connect with people beyond my films. I am delighted to collaborate with Anjana and her team to bring to life our vision of launching a stylish range of clothing in India.’’

Anjana Reddy, Founder and CEO of Universal Sportsbiz said, ‘’Ms.Taken collection embodies the progressive, carefree and graceful young Indian woman with its cuts, styles, silhouettes, fits and colours. The extensive range of casual and semi-formal wear is eclectic and vibrant. Ms.Taken will help recreate a woman’s wardrobe for everyday as well as special occasions. Kriti’s style quotient is exemplified through this collection.’’

‘’As most modern Indian women are now shifting to adorn western wear, Ms.Taken is likely to put an end to their search with a comprehensive collection of more than 400 options. With the segment growing at more than 20% annually we are confident that Ms.Taken will offer a strong and compelling proposition in the western wear segment.’’ Reddy added.

Salil Nair, Customer Care Associate & CEO, Shoppers Stop Ltd commented that, “In line with our brand philosophy of ‘Start Something New’, we are excited to launch Ms.Taken, a signature women’s western wear line by Kriti Sanon from the house of USPL. With Ms.Taken on board, we continue to build and expand our partnership with USPL. This collaboration is testimony to our joint commitment to offer customers the best in class encompassing international designs, differentiated silhouettes, unique color palette and fashionable styling. The premium, progressive and carefree positioning of Ms.Taken fits seamlessly into our diverse portfolio of fun and chic women’s wear brands. We are confident Ms.Taken will find a multitude of takers in Shoppers Stop customers.”

Ananth Narayanan, CEO, Myntra said, "We have been working successfully with USPL to retail their youth focused brands Wrogn and Imara which are poised for 3x growth on Myntra in FY17. The launch of Ms. Taken exclusively online on Myntra will help drive this growth further. We are confident that USPL's focus on long term brand building and our cutting edge consumer insights will continue to strengthen our partnership, and will make Ms.Taken a leader in the women's western wear segment."

The collection is priced between Rs. 699/- and Rs. 2999/- and will be available at select Shoppers Stop outlets across the country and www.myntra.com.

About Universal Sportsbiz Pvt. Ltd. (USPL)

USPL is the only homegrown Indian company with significant presence in the multi-billion dollar celebrity fashion lines business. Founded in April 2012, USPL’s portfolio of leading brands includes Wrogn, a premier fashion brand inspired by Virat Kohli and Imara, a contemporary women’s ethnic fashion brand with Shraddha Kapoor.

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PHOTO CAPTION:

Kriti Sanon, the showstopper at the launch of her fashion label Ms.Taken