Analysis on the Behavioral Orientation of the Herdsmen in the New Rural Construction and Its Influencing Factors

Wenxiu Zhang, Qi Yin

Abstract

As a construction body of the new rural construction, herdsmen's behavioral orientation would have a major impact on the process of the new rural construction. The herdsmen's production behavior, consumer behavior, social behavior and environmental behavior are formulated in the new rural construction based on the field survey of 170 rural herdsmen in the pasturing area of northwest Sichuan by using the qualitative methods and statistical analysis. This paper analyzes the influencing factors of herdsmen's behavior orientation with some proposed policy suggestions.

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