Pin-Commerce? 21% of Pinterest Users Have Purchased a Product They Found on the Site

April 2, 2012

According to a survey of 4,851 U.S. online consumers conducted by online comparison site PriceGrabber between March 13 and 26, Pinterest drives buying: 21% of respondents who use the site say that they have purchased a product after seeing its picture on the site. The most commonly purchased products were food- and cooking-related (33% of those purchased), fashion/clothing (32%), home decorating (30%) and crafts (26%).

Searching for recipes is the favorite interest among pinners: 70% of Pinterest account holders cite cooking and recipes as the top item they pin. 65% of Pinterest users pin home decorating inspirations, 53% craft ideas, 41% fashion and shopping ideas, 34% entertaining ideas, and 33% gardening.

How regularly do Pinners use the site? 37% of users surveyed log in a few times a week, with only 10% saying that they use the site a few times a day. 55% have created between 2 and 10 Pinboards.

And there’s still a lot of room for growth: 58% of consumers do not have a Pinterest account, and 32% said they are not familiar with Pinterest.

Are you a Pinterest user? Have you ever clicked through to buy a product from the site?