Personal branding is not a new subject. In fact, I suggest that it’s moved to the level of fundamental marketing tactic.

It’s never been easier to create a personal brand – that thing that gets you invited to speak, pitch and engage at a premium price. And yet, there’s never been such a crowded space.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Mark Schaefer. Schaefer is an internationally acclaimed college educator, author, speaker, and strategy consultant. He and I discuss his new book, KNOWN, and how to build and unleash your personal brand in the digital age.

Schaefer has many global clients including Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Schaefer has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

Questions I ask Mark Schaefer:

How has the notion of becoming known evolved over the past decade?

What’s the first step to becoming known?

Where does content fit in now that everybody’s doing it?

What you’ll learn if you give a listen:

Why becoming known doesn’t necessarily depend on one idea or one platform

This week’s episode of the Duct Tape Marketing podcast is brought to you by Klaviyo. Klaviyo is truly a game changer. Unlike traditional ESPs or marketing automation platforms, Klaviyo offers powerful functionality without long implementation or execution cycles. It gives ecommerce marketers access to all relevant data from a variety of tools and makes it available to power smarter, more personalized campaigns. Bottom line, Klaviyo helps ecommerce marketers make more money through super targeted, highly relevant, email and advertising campaigns. Learn more at klaviyo.com.

This week’s episode is also brought to you by ActiveCampaign. This is my new go-to CRM, ESP, and marketing automation platform. With its low cost, any size of business can use it. Starting at $19/month, you can keep track of your clients, see who’s visiting your website, and follow-up based on behavior. Learn more here.

Bio: John Jantsch is a marketing consultant and author of Duct Tape Marketing[www.ducttapemarketing.com] and The Referral Engine[www.referralenginebook.com] and the founder of the Duct Tape Marketing Consultant Network.[www.ducttapemarketingconsultant.com]