ABB to incorporate Baldor Electric Company

As a part of its 'Next Level strategy', ABB will integrate the Baldor Electric Company name into its global brand. From March 1, 2018, Baldor Electric Company, a member of the ABB group for more than seven years, will be known as ABB.

Starting March 1, the ABB brand will be applied to all of the Baldor Electric Company’s manufacturing, sales and support facilities, box designs and marketing collateral, invoices and purchase orders, and trade show booths.

“This represents yet another great step in building a market-focused, lean organisation and unifying the ABB brand across the globe,” said Sami Atiya, President of ABB’s Robotics and Motion division. “With aligning all of our activities under the ABB brand we are delivering on our Next Level Strategy to unlock value by streamlining and strengthening our portfolio.”

As ABB, the organisation will continue to manufacture, design, and market the product brands of Baldor-Reliance® motors and Dodge® mechanical power transmission products from 15 U.S. manufacturing locations, supporting ABB’s entire US motors and generators business unit.

“ABB has invested over UD$13 billion in the US over the past 10 years, this is our largest market,” said Greg Scheu, President of the Americas for ABB. “The company will continue to invest in the products it makes here, as well as the people responsible for their manufacture. Our US-based motor and mechanical portfolio will be included within our broader portfolio of ABB Ability™ digital solutions.”