Super Bowl sets another ratings record

It may not have been much of a game, but Sunday's Super Bowl still managed to set another ratings record.

The Seattle Seahawks' 43-8 blowout of the Denver Broncos drew an average audience of 111.49 million viewers in the U.S., according to Nielsen, surpassing the previous Super Bowl record of 111.35 million from 2012's game between the Giants and Patriots.

Fox(FOXA), which broadcast the game, said it garnered more viewers "than any television program in U.S. history."

The action was also playing out on Twitter, according to Nielsen SocialGuide, which said 5.6 million U.S. users sent 25.3 million Super Bowl-related tweets over the course of the broadcast.

The game's advertisers attempted to cash in on this trend, with 57% of Super Bowl commercials featuring hashtags, according to Marketing Land, up from 50% last year. The big winner in this group was Esurance, a division of Allstate(ALL), whose "#EsuranceSave30" hashtag was mentioned in roughly 1.85 million tweets, Nielsen said.