The NeverEnding Story: Digital & Social Media Programs

This is the second set of note regarding the social media framework I’m building with Rock&Social.

In the previous post we have defined Business Objectives, now we want to define a set of digital and social media Programs that will be used to answer specific objectives. In a subsequent posts I will link specific business objective with a series of tracks, and later on detail each track from a planning perspective (timelines, budgets, strategic impact, etc.).

Following is a list of digital programs (in no particular order). The 201, is a more advanced version of the 101 and usually has several other programs as prerequisites. Essentially, the goal of this framework is to create an easy model of detecting digital planning solutions to business objectives.

See the programs as iterative projects (or operations), in need of regular monitoring and update in order to attain the business objectives.

DIGITAL AND SOCIAL MEDIA PROGRAMS

Digital business model and objectives 101, 201Optimize the business model to include the digital and social opportunities. Determine the business objectives, metrics, success business cases and acquire business leaders’ approval. Approve the budget and the roadmap to attain the determined business objectives.

Social business culture 101, 201Determine the roadmap for creating a social business culture

Digital planning and social operations 101Determine how the digital and social objective will be accomplished – internal operations, external operations, budgets, planning, etc.

Likeliness to recommend 101, 201Determine the factors that influence the likeliness to recommend, implement the proper tools, and develop the communication program to increase L2R.

Social brand awareness building 101Determine the factors that influence the brand awareness, benchmark against competition, monitor and implement the necessary advertising campaigns to build awareness.

Customer social support 101, 201Build the customer support processes and implement a technological solution, provide a training program.