BII REPORT: How Mobile Is Waging Battle For The Multi-Screen Living Room

For over a decade, big tech companies, including IBM, Apple, and Microsoft, have been promising to take over the living room.

But home entertainment has proved a hard business to crack, and consumers remain tied to their TVs and panoply of set-top devices.

In a new reportfrom BI Intelligence, we examine the distinct scenarios via which mobile devices will wage their battle for the living room, analyze what happens when screens collide and how the new multi-screen living room will actually function, and detail the opportunities being presented to mobile developers, advertisers, and device manufacturers.