SnapLogic, the Elastic Integration company, today announced the Fall 2014 release of its SnapLogic Elastic Integration Platform. The new release brings integration platform as a service (iPaaS) to the enterprise with an expanded set of capabilities for big data acquisition, preparation and delivery as well as productivity, performance and scalability updates.

According to Gartner, “It is time to shed the one-size-fits-all approach to integration and for companies to reassess their IT investment strategy to accommodate the adaptive and citizen integration approaches to complement — and in some cases, replace — their systematic approach.”

SnapReduce: Hadoop-Enabled Processing and Big Data Wrangling

With the Fall 2014 release, SnapLogic customers can specify where integration processing should occur (in the cloud, behind the firewall and/or within a Hadoop cluster) and, if desired, Hadoop-enable a data flow with a single click.

Hadoop-enabled Pipelines: In the multi-tenant, cloud-based Designer, data consumers can select SnapReduce to transform data flows, called pipelines, into MapReduce jobs that run on Hadoop. The Fall 2014 release also introduces support for parsing and formatting additional Hadoop file formats (SequenceFile and RCFile) and document (JSON) processing for MapReduce jobs.
Hadooplex: Certified by Cloudera and Hortonworks, SnapLogic customers can now set, schedule and trigger a multi-source pipeline to run natively as a YARN application. The elastic execution grid can be easily configured by simply selecting the Hadooplex option when running in a Hadoop cluster.
Kerberos Authentication: Many enterprises are deploying Hadoop clusters with Kerberos security enabled. The SnapLogic Hadooplex now supports Kerberos authentication for reading and writing HDFS data as well as launching Hadooplex nodes via YARN and SnapReduce pipelines to MapReduce. Native support for Kerberos in the Hadooplex helps enterprises meet their security requirements while achieving easy-to-use data integration.

“The Fall 2014 release furthers our mission of delivering a unified platform to power big data, cloud application and API adoption in the enterprise,” said Gaurav Dhillon, CEO of SnapLogic. “As customers and partners continue to recognize the architecture and usability strengths of the SnapLogic Elastic Integration Platform, we’re seeing increasing opportunities to democratize the flow of information and replace legacy data integration technologies that are slowing down business growth and innovation in the era of social, mobile, analytics, cloud computing and the Internet of Things.”

Enterprise iPaaS: Productivity and Performance

With each release of the SnapLogic Elastic Integration Platform, there is a continued focus on usability, deployability, security and performance. Updates in the Fall 2014 release include:

Data Mapping and Shaping: The ability to preview a subset of data and its structure before and after it has been transformed, cleansed or otherwise integrated makes big data small, relevant and impactful to analysts and data scientists. The new Data Mapper also introduces progressive schema loading, direct schema-to-schema mapping and map-path highlighting to optimize performance and productivity when working with complex schema.
Hierarchical SmartLinking: To accelerate development and improve the self-learning features within the SnapLogic Elastic Integration Platform, SmartLinking now understands context in JSON and XML documents and adds support for nested hierarchies.
Pipeline Versions: Data flow designers can now easily see previous versions of a pipeline and replace an existing pipeline with a newer one or rollback to a previous version as necessary to improve the development lifecycle.

All SnapLogic Elastic Integration Platform customers will be updated with the Fall 2014 release on Saturday, October 4. To learn more about what’s new, visit: http://www.snaplogic.com/fall2014

About SnapLogic

SnapLogic is the leader in Elastic Integration, helping companies connect enterprise applications and data in the cloud and on-premise for improved business agility and faster decision-making. With the award-winning SnapLogic Elastic Integration Platform, organizations can more quickly and affordably accelerate the “cloudification” of enterprise IT with a fast, multi-point and modern integration platform as a service (iPaaS). Funded by leading venture investors, including Andreessen Horowitz and Ignition Partners, and co-founded by Gaurav Dhillon, co-founder and former CEO of Informatica, SnapLogic is run by prominent companies in the Global 2000.

Theresa May: British values will prevail over extremists
A future Conservative government would seek new powers to ban extremist groups and curb the activities of "harmful" individuals, Theresa May has said. Banning orders and "extreme disruption" orders will feature in the party's 2015 election manifesto …Read more on BBC News

Europe's police need data law changes to fight cybercrime – Europol
Cybercriminals are cashing in on the latest Internet trends such as Big Data, Cloud Computing and The Internet of Things, allowing them to rent massive computing power to analyse vast troves of data gathered from the ever-expanding range of connected …Read more on Reuters UK

eshots, a leader in event marketing technology, has released a compelling new case study created for brands and agencies participating in experiential marketing, describing steps that resulted in large financial gains for a global automotive client. With eshots’ advance lead capture technology and experience-based strategic consulting, this enterprise-level Client was able to realize a 32% increase in their event marketing ROI which constitutes a 19-times return on investment in the cost of the eshots program.

-­Creating a set of unified success metrics across all activation partners

-­Centralizing communication and management of all activation partners

-­Building a customized, engaging lead capture technology solution

-­Tracking metrics in real-time across thousands of annual activations

­-Analyzing captured data and making adjustments in real-time

The highly qualified leads generated were immediately filtered into the Client’s CRM and distributed throughout their Dealer network within hours of collection.

This program resulted in significant gains, including:

­-Client now driving over $ 1 billion through eshots platform

­-32% increase in event marketing ROI

­-19 times return on investment for the eshots program

­-40 point rise in Net Promoter Score, pre and post test drive

­-$ 500,000+ savings related to reductions in payroll

-­Client is now running over 5,000 annual event days through the eshots platform

To learn more about eshots or to request a product demo call 312-253-1500 or email sales(at)eshots(dot)com

About eshots, Inc.

As the experiential marketing industry’s most trusted provider of lead management and marketing science solutions, eshots helps today’s top brands and their agencies maximize their marketing ROI. We develop scalable, high-impact technology and analytic solutions that help brands and maintain connect with their target audiences. For innovative solutions from an experiential marketing technology and analytics partner you can trust.

Scientists Turn to Computer Models to Predict Ebola's Next Move
To determine how many new cases are transmitted in each setting, the models require data on how people interact, who interacts enough that transmission is possible, and how many cases already exist. This data is sparse in West Africa, as is the … Her …Read more on Nextgov

Banks to Increase IT Spend on Big Data Challenges, Finds Aite Report
According to a recent Aite Group report on global large bank IT strategy and spending, there will be significant increase in spending in the next 24 months on the technologies banks are currently most dissatisfied with, such as big-data analysis tools …Read more on Wall Street & Technology

Publishers need to face the data challenge to benefit from programmatic trading
In economics, one of the key requirements for an efficient market place is the availability of perfect information, which needs to be timely, complete and available to all agents, so that products and services can be priced in an optimum way. Looking …Read more on The Drum

Companies Unprepared for Data, Cloud Challenges
71% of survey respondents say IT infrastructure plays an important role in enabling competitive advantage or optimizing revenue and profit. Essential Ingredient. Spending Spree. 62% expect to increase IT infrastructure investment within the next 18 …Read more on CIO Insight

Statistical Computation for Programmers, Scientists, Quants, Excel Users, and Other Professionals Using the open source R language, you can build powerful statistical models to answer many of your most challenging questions. R has traditionally been difficult for non-statisticians to learn, and most R books assume far too much knowledge to be of help. R for Everyone is the solution. Drawing on his unsurpassed experience teaching new users, professional data scientist Jared P. La

As the demand to harness the power of big data grows, TARGIT today announced their platform support of big data management with Microsoft Analytics Platform System (APS). The Business Intelligence and Analytics company specializes in Microsoft Dynamics, with over 80 percent of their customers as Dynamics users. The TARGIT Decision Suite now supports APS, and unlike most other tools, TARGIT Decision Suite does not require the use of a programming language. This is just one more way TARGIT has demonstrated its flexibility and ease-of-use for end users.

“Microsoft Analytics Platform System is a key product in Microsoft’s comprehensive data platform,” says Joe Corigliano, TARGIT VP of Global Channels Programs. “At TARGIT, we’re supporting what customers want. They want to bring together data from Microsoft APS and Microsoft Dynamics and they need the TARGIT front-end for user-friendly data discovery, analytics, and visualizations. Now they can have the best of both worlds.”

This means seamless integration of data sources for those business users harnessing the power of big data. Microsoft Dynamics users can pull their APS data directly into the TARGIT platform and immediately begin working with the full power of the TARGIT tool set.

“TARGIT’s new solution offers Microsoft Dynamics users a front-end for data visualizations and analytics, data discovery tools, and mobile BI for sharing and collaborating,” said Eron Kelly, general manager of Data Platform Group at Microsoft. “TARGIT has always been an add-on for Microsoft ERP systems, and this is just one more way the company is providing value for Microsoft customers.”

Microsoft APS integration is just one of the updated features of the TARGIT Decision Suite 2014, available this September. In addition to the ability to more easily integrate big data platforms into the TARGIT Management Studio, the system upgrade includes smarter and easier data discovery, improved ability to incorporate personalized gauges, deep integration with platforms like Microsoft SharePoint, and improved sharing and collaboration.

About TARGIT

TARGIT, http://www.targit.com, is the maker of the market’s most intuitive Business Intelligence and Analytics solution for all business users, the TARGIT Decision Suite. With over 18 years of experience in the Business Intelligence and Analytics segment and over 300,000 users globally, TARGIT has been consistently considered as a top player in the industry by Gartner and BARC. The company is a Microsoft Gold Certified Partner, recognized for strong applications development. The TARGIT Decision Suite is the only BI and Analytics platform that delivers real-time dashboards, self-service analytics, user-friendly reporting, mobile capabilities with notifications, and data-discovery technology in a single, cohesive solution. TARGIT gives companies the courage to act.