David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

LivingSocial Raises $14 Million in Series C Funding Round

Social commerce company LivingSocial announced that it has completed a $14 million Series C round of venture funding led by Lightspeed Venture Partners, with additional participation from U.S. Venture Partners, Grotech Ventures, and Steve Case's Revolution, LLC. LivingSocial will use the capital infusion to expand into additional markets.

LivingSocial is also launching its Deals program in four new markets: Portland, Orange County, Charlotte, and Philadelphia. This brings LivingSocial's scale to 18 cities across the country, with plans to expand to dozens of markets throughout the year.

LivingSocial is an online community that gives users access to group buying discounts through its Deals program. The company is headquartered in Washington, D.C.