Fashion is going off the rails this November at Musgrave Centre

Fashion is art and art is fashion – which is why Musgrave Centre is encouraging shoppers to truly experience fashion this festive season.

The Artail Fashion Showcase will be all about colour, contrast, texture and shape at a central fashion activation in the promotional court next to Red Square as well as mini activations by six well known fashion designers throughout the mall. Each of these will also feature items that can be purchased from outlets within Musgrave Centre such as Queenspark, Kingsmead Shoes, Infintiy, 72 By Zinhle, Shim Shak, Edgars Active, Shadows, Manock and Brands Unlimited.

Participating designer brands include Maxhosa by Laduma which transforms the traditional Xhosa aesthetic into high fashion, premium knitwear, local haute couture fashion sensation Zarth, Jane Sews whose timeless pieces featuring high quality natural fabrics, popular local label Elppag which specialises in denim and leather clothing as well as accessories, Shauna Neill who takes bling to a whole new level with the creation of handmade local jewellery and Shwe, a collection of beautiful and practical fashion items hand printed fabrics from Da Gama textiles.

In addition to these mini activations, the designers will be retailing ranges and various fashion related products in the centre’s pop up shop in the restaurant terrace next to Bertoua. This pop up shop will be the perfect place to buy those truly unique Christmas gifts until Thursday, November 30.

Shoppers can win a shopping spree worth R3,000 in our digital competition by visiting one of our retail outlets and creating and sharing their favourite fashion forward outfit on Instagram using the #MusgraveArtail

Those who spend R500 or more in any store at Musgrave Centre could win double tickets to the VIP fashion cocktail evening on Wednesday, 29 November 2017. Featuring entertainment by the world champion dancers from the Beat Room, this will allow fashion lovers to mingle with the hoi poloi of the design world.

So get down to Musgrave and experience Art + Fashion + Retail = Artail.

Author

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