Visit the UK’s leading indoor agricultural event, with eleven packed halls of the very latest in agricultural machinery and equipment. Now at the NEC, Birmingham this is free to attend and free to park.

“We have taken a lot of the hassle out of preparing vegetables like butternut squash, which might deter busy cooks at home, while also making them more appealing for children.

“We hope by adding a touch of novelty, we can make vegetables a deliciously nutritious and fun part of every meal.”

As well as encouraging kids to eat more healthily, it is hoped the initiative will cut down on edible food waste.

Ali Capper, chair of the NFU’s horticulture board, said: “Congratulations to Tesco on addressing how we can instil a love of fruit and vegetables in children from a very young age.

“We have long been calling on food manufacturers to create fun-shaped fruit and veg for children in smaller-sized portions, which we believe could have a role in helping reverse the current obesity crisis.”

The butternut squash stars will be available in 200 Tesco stores across the UK and cost £1.50 per 250g pack.