Pininfarina to develop its own electric car

Pininfarina, the famous Italian design company, has announced plans to develop and manufacture its own electric car. A major partner to the project will be the Bolloré Group, a French conglomerate that has unique Lithium Metal Polymer battery technology.

The car, which will be sold under the Pininfarina brand name, will be 100% electric and therefore produce no carbon dioxide emissions. It will have four seats and will be equipped with a battery that will provide it with a range of around 250km (155 miles) in city driving. Thanks to the battery's large capacity, the Pininfarina electric car will have a very fast standing start (zero to 50 km/h (31mph) in 4.9 seconds), sufficient acceleration to overtake other vehicles safely and a top speed of 130 km/h (81 mph).

The latest design news, jobs & events. Straight to you every other week.

Join over 300,000 designers who stay up-to-date with the Core77 newsletter...

Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of...

Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).

If you're within reasonable distance to Stony Brook, NY, check out the Horsepower exhibit at the Long Island Museum where a group of SVA students, under the guidance of SVA's chair of 3D Design, Kevin O'Callaghan, have re-imagined today's world without oil by designing horse-drawn vehicles appropriate to said situation.Horsepower
February...

Congrats to NIIMI (Takuya Niimi and Yuki Niimi) for grabbing the Gold Prize Muji Award with their Towel With Further Options design. This bath towel moves your mind toward further uses of the product. Towels take every day dirt and gradually become damaged. In accordance with such changes, you can...

Here's a handy little guide from Jalopnik showing what you can and can't do with your cellphone whilst driving. So if you're in New York and still using your cellphone, yeah you, holding up traffic and nearly running us over, take your chatty self to North Dakota!via gizmodo