Greenpeace Against Gen-Food

Sometimes the things that are tasty on the outside aren't so tasty on the inside.

Solution

My idea is to show the problem with the shape of a Matryoshka doll.
On the left side you can see the core of all - the GMO. It is in the corn. The corn is in the chicken. The chicken is in the Chicken burger. And the Chicken burger is in you. You can see the chain effect - where it starts and where it will end. So everybody can see the problem and nobody can think: What's the point of all this? What's that to me? This Matryoshka covers everything. YOU DON'T HAVE THE RIGHT TO PLAY WITH OUR FOOD!

Hi you two! It would be fitting if you could make a version with soy, rather than corn. In the halftime client's feedback they told us that the focus should mainly be about the use of GMO soy. It would be great if you could add a version before the end of the submission period. Thanks :)

Hey you one :)
Thank you for your comment! Jorge and I also discuss this some days ago. We think our idea is not that based on corn, but the fact of the chain effect. (describing subline) So we think it is ok. Plus it would be difficult to draw soy without it looking like green beans or peas... also, many people don't know how soy look like so they would get even more a wrong message. What do you think?

Great concept team and I do like a lot your illustration too!!! The German headline is 100% perfect, you just nailed it. The English one is good, but just a step behind the German one.. Viel Glück, mucha suerte :)