Career Center: Competitor Analysis

The Need: RCG was approached by the Director of a local career center to help them benchmark their success against other similar firms; the focus was primarily on improving placements in the consulting industry.

The Solution: RCG was tasked with identifying key performance indicators to compare each career center and perform a combination of primary and secondary research on those metrics. RCG was able to identify several areas of improvement after outlining all of the data on comparable firms.

The Result: Employing the services of RCG enabled the client to clearly identify areas of improvement relative to other successful firms and benchmark their success against the competition. The recommendations outlined in this competitor analysis were used to increase placements by 60%.