Hellaflush, I Don’t Care

for those who didn’t seen it yet… here’s a funny little cartoon poking fun at what we’ve been doing for 7 years. Some people call it a trend but most trends don’t last longer than a summer. And even though the original definition of what hellaflush is has been twisted into 40,000 “stance” sites and has adopted roof racks and mega stickers in 2010, we’re happy to say Hellaflush is thee original fitment society and we’re not leaving anytime soon and will be featuring the true meaning of Hellaflush.

Founded Fatlace in 1999. Lived the Agency life for over a decade and then moved to client side and helped in launching the biggest brand Nike has to date, Nike Sportswear as the Global Digital Lead. Today, he's the Creative Director for Fatlace and clothing line, ILLEST.

56 comments

LOL, I wonder what will happen when everyone jumps on the bandwagon for function over form. Well, I guess the worst that could happen is properfitmentcrew.com and cars that look like rally racers.

Ray C.03/03/2011 - 9:18 am

Are you being serious, what a waste of 2mins and 30secs of my life. You know who ever made this video has no idea what this lifestyle is all about.

Moart06/03/2011 - 10:46 am

Lifestyle? Please explain.

Since when is driving an over-lowered car with very expensive rims that are improperly fitted supposed to have an effect on one’s way of living his or her life? Avoiding road hazards not to mess up those 4000$ rims is a lifestyle? I must be getting too old for this sh*t.

I like having good fitment, my car functions great, I hate tards that think honda with sportmax is flush.

Viewer03/03/2011 - 9:51 pm

Why do people into “functionality” even browse through hellaflush? All this bashing on wheel fitment is getting old, people taking it too seriously. If ones cars “function” is purely to “get b***hes”, and one succeeds at getting said b***hes, does that not mean the car is “functioning” as intended?

may be a dumb question. but im not up to speed with many DIY fender rolling techniques, ive only seen the phone book method, is the baseball bat method legit? or just a joke for this hilarious video? haha

Way to swagger jack Euro scene which has been doing what you call “hellaflush” for decades.

Mark Arcenal11/03/2011 - 12:03 pm

decades? prove it. we know and we’ve definitely given props to the euro scene since we started the site in 2004. we’ve been in the euro scene as well and know that it definitely hasnt been around for decades. late 80s, possibly but then you have to think about the boso style of japan in the 80’s when they stretched tires.

Check out Oettinger Scirocco, 190E Evo, OG E30 M3, standard GTI with BBS meshies – all euro 80’s cars. And they came with “a small spacer away from being flush” kinda stance from factory.
And if we’re talking stance – the it came all the way from hot rods. There is no denying in that.
And let me make this clear. I dont hate on you guys. I love stanced cars. But it just seems to me that u guys hate on functionality of cars. Check out Ryans Evo. Its flush and functional. It really can be both.
We, as car enthusiansts, should be united. Not look for things that devide us. I know that sounded kinda cheesy. But rise against BS laws instead.

Fatlace16/03/2011 - 12:09 am

We don’t hate on functional cars, thats for sure. Hellaflush is just one style of many we like. Our personal race/grip cars aren’t hellaflush style but our drift cars are.

That Kid Kyle21/03/2011 - 5:03 am

Say what you will, but the whole stance thing is a trend. Its a nice trend, but it’s too common to the point that it’s annoying to see so many cars with camber and slammed to the ground. It hasn’t always been this way. Just my 0.02