Sport, at different levels, is becoming a relevant sector from economic point of view. Moreover, it is worthy to remark the links that has with tourism. The binomial sport-tourism presents a significant projection in our society. For that reason, sport in general, and sport events in particular, can be considered as a key element among the place marketing policies due to the clear ability that sport has in order to attract -and consolidate- tourism. This paper takes this premise as a starting point in order to analyze one of the most important events in the province of Ourense. The event is the Rally Ourense wich is in its way to reach half a century of history. Thorough a survey conducted among the attendants, it will be possible to obtain the main features of this events regarding the sports tourists. Considering the results, some proposal addressed to develop the promotional and touristic use of this particular event are offered.