Baz

Limited edition fabrics, handmade in Australia, add to the appeal and immediacy of availability for the BAZ devotees. The identity uses custom cut letterforms to create this simple, modern, sharp logotype that rearranges in different formats just as the clothing itself can be reworked by the wearer. The purist black and white palette contrasts with the softer images and adds to the understated but chic vision for the label.