Drive customer engagement and loyalty by using dynamic fields to customize group text messages

Nowadays, consumers expect personalization. In fact, they demand it. Offering a generic, mass-reproduced customer experience fails to capture the interest and loyalty of the majority.

While the possibilities for personalization in the world of AI are endless, complex new technology can be overwhelming and a heavy lift for your company to adopt. But implementing something as easy as personalized SMS texts into your communication cadence can make a tremendous difference in consumers’ view of your brand.

What are dynamic fields?

Dynamic fields automatically pull contact details like name, email, job title, etc. into a text message. This feature also allows users to populate their own contact details, such as name and company, into a message and provides custom fields for other relevant data like account number, account type, and more.

Can you use templates with dynamic fields?

Dynamic fields are often used in conjunction with templates to personalize mass SMS texts. Easily automate responses to customers and personalize group texts by inserting dynamic fields into pre-existing templates. Make billing reminders and follow-ups seem less robotic by inserting a dynamic field like [first name] into your billing template.

How does it work?

Regardless of whether you are in a new text or existing template, dynamic fields will automatically populate existing contact details into your message. Just click the dynamic fields drop down and select the field you’d like to include. See below.

How to use dynamic fields and templates

Dynamic fields can save time and resources. Instead of customizing each individual text for an appointment, you can now remind many customers at once while maintaining personalization.

Automate follow up: Schedule a message with dynamic fields ahead of time to remind customers of an upcoming appointment or billing date

Madeleine Wilson is the content marketing manager for Zipwhip. Her experience in brand strategy, strong writing skills, and eye for design help drive traffic to the Zipwhip website. She loves telling the stories of how Zipwhip impacts businesses and consumers.