Netflix For iPad Updated With Retina Display Support, Still No HD Video Streaming

Widely popular Netflix streaming app for iPad has been updated to support the new iPad’s Retina Display, introducing high-resolution UI that looks terrific on the new iPad. However, the Retina support is limited to menus and movie thumbnails only while all Netflix movies and TV shows are still being streamed in standard definition. According to Mashable, Joris Evers, the Director of Corporate Communications at Netflix said: “The video is not in HD yet. That is on our roadmap, but I can’t share timing at this point”.

As noted by the source:

Netflix is already streaming 1080p HD video to the new Apple TV, so we’re hoping that update won’t be long in coming. Rival iPad app Hulu Plus is also still streaming in standard definition, as is HBO Go.

We’re not exactly sure what the holdup is with the other apps, but it could have something to do with the enormous cost of serving all that heavy-bandwidth HD video at massive scale.