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十一月 2010

11/30/2010

When we come to talk about utility vehicle or all terrain vehicle, the company which come to our mind first is the definitely John Deere. However, this time I do not want to talk about John Deere any more. To tell the truth, I am going to introduce you a young utility vehicle manufacturer, Marshell, although relatively inexperience as compared with Deere, it has almost 10 years history, and, sometimes, fresh is a good thing.

Now I am going to begin my introduction.

Marshell electric vehicle and utility vehicle, as the most famous Chinese brand for low speed vehicle, is characterized by its high efficiency, zero-emission, and energy-saving. Besides, the vehicles here are also no pollution and design beautifully. Therefore, Marshell gains great popularity since comes out. Nowadays, you can find Marshell electric vehicle, and utility vehicle in police patrols, high-class communities, golf courses, theme parks, and even campuses. Golf cart and golf trolley is also the main product of this company. With its continues pursuing for quality and service, Marshell electric vehicle and utility vehicle will finally turns to be the premium brand of the whole world.

Marshell is a premium manufacturer of electric vehicle and utility vehicle which specializes in low speed vehicle and off road vehicle. Each individual vehicle is 100% tested carefully. IQC, PQC and QA procedures are employed to test materials, check products on the assembly lines, and evaluate goods prior to shipping. International recognition with ISO9001 and CE certifications further validates our methods and processes.

Well, maybe you find that the sparking point of this manufacture is not that stand out. However, marshell now has begin to allot more budget to the research department, and up to now, it has established a lot of connection with nearly 10 famous Chinese universities. Beside this, it also tries to search cooperation with powered foreign manufacturers. Well, as a Chinese, I am firmly believe that Marshell utility vehicle well make itself out as a major player in global vehicle market.

11/29/2010

It is a fact which known by all that the whole electric vehicle industry, especially the utility vehicle and golf cart, would greatly benefit from any program that promotes the use of LSV’S instead of automobiles. And, to tell you the truth, the government is now beginning to do this. Obviously, the market share of autos will have a change in the next couple of years. And, what’s more, utility vehicle is gonna to make itself stand out. In the passing 2010, the federal government still allotted a large sum of money on utility vehicle, although it is no big deal as compared to 2009, and the effect is obvious. From the sales report, the utility vehicle is not as hot as 2009. But generally, when take the whole economic situation into consideration, the outcome is not that bad.

Without some better incentives positive or negative, like law enforcement that makes a distinction and actually requires the higher level of safety features that are part of today’s LSV’S, the utility vehicle will not repeat its 2009 pace. Yes, the LSV is here to stay, and many automobiles will be replaced by utility vehicles every year, but incentives are needed to help return to the frenzied buying and popularity that occurred at the end of 2009. Government support does have its meaning, especially as to a relatively new thing, like utility vehicle.

So, if we are going to do a summary, the main obstacles utility vehicle now face are generally in two parts, the lack of incentives and the ill formed regulations.

The most obvious one is the tax incentive has gone from $6,000 plus state incentives to less than a thousand. The next problem is the less obvious. Local law enforcement does not distinguish between a LSV and NEV or modified golf car. If it is legal for any of these, most local law enforcement will permit all of them on the road. Then there is the premium that you pay for a LSV that is properly equipped with all the correct safety gear from the factory. Why pay the premium if there are no incentives, either positive like tax credits or negative incentives like law enforcement requiring all the correct safety gear to have access to the roads…well, we must say that the money is a big deal.

Well, all in all, the topic about utility vehicle is going to end here. If you want to know more things about utility vehicle, you know how to contact me.

11/26/2010

As it is known to all, the market is quieter when the economy goes sour. Although the governments around the world have tried their best to relieve the horrible situation, the market must still provide some solution. And although utility vehicle is relatively better than other industries, it still has improvement space if resort to ad.

No matter what you feel. This is a sensible idea. When crisis come, there are always two reasons for you to focus on the advertisement. First, advertising in this context means that your message is more likely to be heard. There is less “buzz” to contend with. Second, from a more long-term strategic standpoint, it’s easier to hear your customer and recognize the needs that may not have been met within a booming, oversaturated market. Besides, it is a secret keeps by all that utility vehicle industry actually does not have much advanced tech or patent.

Actually, there are many successful examples as regard to this statement. When the U.S. stock market hit 10-year lows in 2003, Apple made the decision to continue to invest in its brand. Regardless the large amount of sneer and misunderstanding it suffers, the sales number is the final award. Apple got the last word.

This is a simple belief, if companies kept on putting their products in front of the customers, they would continue to open their wallets…

Consumers have short memories when it comes to brand loyalty, and savvy competitors know it. That is why clubcar and John deere also need to do several advertisement.

We know that utility vehicle is the cherished of today’s government. Actually, the propagandas for this new model of vehicle are here and there. However, if we want to find some satisfying one, it is hard. As connected to the recent situation, maybe the small and mid-sized manufactures for utility vehicle may allot some budget to the advertising industry as the tech level among this industry do not have a wide range.

Therefore, no matter what your message is, if you are able to make it meaningful to your customers and keep it alive during a “quiet” market, the impact will be considerable.

As one man who has indulged himself in economy for over 10 years and entered the utility vehicle industry for nearly 2 years, my words is somehow trustable. If you happen to be a man belongs to utility vehicle industry, then maybe you need to think my words twice.

11/25/2010

When we come to say heavy duty utility vehicle, it is usually include burden carriers, turf, grounds maintenance vehicles, and off-road vehicles as well. From the recent situation, it is pretty fair to forecast that there were bright spots within this industry and the bright future is on the hand.

And now we come to one unpleasant topic, the recession. And we come to a most disputable one, which is whether this recession brings something good? Recessions can have positive repercussions, no matter you are wiling to admit or not.

The fact is that recession always reminds people the need to evaluate current business practices, products, and approaches to the market in a forceful yet irrecoverable way, which suggests you that you need to change a new direction to survive and grow, no matter whether you have prepared well or not.

If you happen to aware of the so called economic theory, you must understand that government control is important, especially when the national economy is on a vibration. I was wondering what the giant players pray when they find that the president has finally decided to allocate budget. Aside from sales and profit gains, however, the evolving government market may have a somewhat different and equally important benefit that may spark a much wider acceptance of utility vehicles, and, for that matter, more robust electric powered vehicles. And utility vehicle will not go lift if he is an idiot, incurable.

Let finally do some blueprint of this special vehicle category. The utility vehicle industry will never evolve towards a one-size-fits-all format. As the market already shows, the utility vehicle is now trying to make an all spring situation. The other trend is that utility vehicle industry will prosperous its accessories and applications. And, if I am right, the government market, or even the military segment, will be the major force. No wonder this will spur a large number of manufacturers, big size or small.

In this way, maybe there is no need for people to keep blaming the dark side of recession. We all know that recession is not my fault, but seriously it is everybody’s fault. Therefore, when we find that it could bring something bright, all we need to do is to catch the opportunity to equipped us, and, as utility vehicle industry has a even better situation, it must run more quickly.

11/24/2010

Well, admit it or not, utility vehicle is and will keep its popularity in the following couple of years. If you believe your sharp vision, then can you guess what the market and distribution channel of utility vehicle industry will be in the next decade? Let’s open our imagination.

Maybe the most obvious change is that that utility vehicle is on its way to unique. Whether you admit or not, people nowadays begin to try to different from others. More than 60 years ago, Ford make a revolution of mass production and standard accessory, and now, people do not admire uniform any more. And now, it is the time for special and unique, as customize is become popular, building ones own utility vehicle is really a great appealing. And this is a possible thing, you can see Dell, what a great example.

So, maybe several years later, you can see dealers bring less inventory of “standard” models and put far more weight on being facilitators and service providers for “Your Desire” coming factory direct—a kind of just-in-time, one-of-a-kind operation.

Actually, this is by no means to suggest far from diminishing the role of the dealer, as factory-direct often implies, the dealer will become even more important at the point of sale and service. By this way, he can be bridge the manufacturers and customers more efficiently. As utility vehicle will make it self a necessity to common people, this is really important.

Second, which is also a not-ignorable trending is utility vehicle dealers may take more various products to sell. And in fact, you can see some signals now if you go to the utility vehicle market or factories. The clear line between a golf car dealer, a utility vehicle dealer, and an off-road vehicle dealer already combined to some extend, and, what’s more, there begin to emerge of customers who are interested in multi-utility vehicle.

All of these enable people to realize that utility vehicle is on its way to be a major player in transportation industry. Maybe ten years later, we will find that utility vehicle is no more just utility vehicle, yet we can no more ignore this vehicle. After all, I believe that utility vehicle is something deserves our attention.

11/23/2010

If you may know, actually ambulance is somehow belongs to the category of utility vehicle. From the recent UN report, there are countries lies in Asia and Africa which are in short of ambulance. It is said that there are only 50 ambulances for nearly 1 million residents. Well, this is terrible. And, if the government can not afford to purchase advanced ambulance, then maybe customized utility vehicle is a good choice.

Customize is always a wonderful solution. Obviously, there must have some difference between the actual ambulance and customized utility vehicle. But the truth is that if we can provide trains to drivers, the result can be satisfying. From the recent plan, the charity group has offered different type of utility vehicle training program to drivers, although the ambulance drivers have received different types of training relating to their position and up to now, there are finally have form ambulance training regulations even there do not have enough vehicles.

It is a fact aware by all of the UN health org. that the high neo-natal mortality rate was due to the lack of transportation equipment. This is not an exaggeration. If the pregnant females had been sent to the hospital quickly and the sanity is clean enough, the death rate will reduce sharply.

And if the government is really going to budget for these vehicles, one thing they must never forget is to train their drivers about the drive and maintenance things. Even the ambulance is not that advanced enough, the customized utility vehicle can do a great help to reduce the risk of give birth to a baby.

Actually, up to now, there are a lot of international charity groups devote themselves to help improve the transportation equipment，and as to the author, the high advanced vehicle is really not a good choice. Utility vehicle is more fit the situation.

Well, I must confess that I had never been to Africa countries, but the truth is that I really had come to several poverty areas and see people who struggle their life there. In fact, what they need is somehow a not so-advanced multi utility vehicle, which they can use it for transportation, for load, for daily usage, and for farm work. And this is what they really need.

Maybe the essence of utility vehicle is just lies here. To satisfied people’s daily necessity with as less spend as possible, yes, this is true.

11/22/2010

Golf cart is more than you wanted. In fact, golf car has expanded its market without your attention. Not everybody who is looking the club car is looking for a standard golf cart that will help to get them and their clubs around the course. To tell the truth, there are now many excellent utility vehicles which produced by golf cart manufacturers have become more hot. Low speed vehicle is really the fashion of today. So, why not try to find a utility vehicle for yourself?

The Marshell DH is one of the more popular series of these, and it comes with the most environmental friendly energy—the electricity. The automatic four-wheel drive system must be the most sparking spot for this series, for there are really few company could afford for this. It does not run four-wheel-drive at all times, but it automatically switches whenever it senses the ground and feels as if you need the additional power. It is a great way for you to be able to take care of small to medium-sized jobs on your property and many people would not be able to do without one of these items.

Beside this unique feature, there are also some reasons for you to love this model of utility vehicle. Maybe the first and foremost reason is that it is relatively cheap and more practical. As to the loads capacity, there are vehicles which could load about a ton. Either because it is environmentally friendly or because it is economically sound, users do have enough reasons to purchase themselves one utility vehicle. The last thing I want to point out of this utility vehicle is that they are street legal on most roads that are posted at less than a 35 mph speed limit.

If you own one of these utility vehicles, what will you apply it in? As a surprise, there is actually no strict limit of what you should use your utility vehicle do or not. The fact is that some people use utility vehicle for food transportation, others use it for hauling items around their property. And if you want to use the utility vehicle for big piece of furniture, these vehicles could also satisfy your needs.

Utility vehicle of this type is certainly the one worth your considering even if you already have enough choices. Think twice, this utility vehicle is really great.

11/19/2010

Dear (NAME), A rare wine ...... It's only for the moment. But you, my love - You are for eternity! Happy Valentine's Day!

Dearest (NAME), on this special day when romance is the operative word, I send to you my deepest and most sincere love along with a more tangible token of my devotion. Happy Valentine's Day!

Dear (NAME), Cupid came a callin' the other day. He did his thing and then he went away. But the arrow that he stuck in me has made me fall in love with thee. Happy Valentines Day!

The fourteenth of February is one of my favorite days of the year, for love is in the air. This year is a very special one for me because you, (NAME), are in my life to share that love. Happy Valentine's Day!

Where there is great love, there are always miracles.

Love is like a butterfly. It goes where it pleases and it pleases where it goes.

If I had a single flower for every time I think about you, I could walk forever in my garden.

Within you I lose myself, without you I find myself wanting to be lost again.

11/18/2010

In fact, when we talk about utility vehicle, it is really a wide category, besides those customized golf carts, there are also neighborhood electric vehicle, low speed vehicle, etc. Actually, when I note down these kind, I am once again feel the huge pressure in this industry.

Zero emission is but a slogan. When we look back the passing year, we found that Ford has “Think”, Chrysler, the “GEM”. However, the truth is that most of these vehicles are produced just to meet the zero emissions regulation. What’s more, many of these models are crushed soon for its builders are generally regards them as stopgap measures that would allow them to continue to sell there other products, the gas powered one. Although the government has really taken so many actions, green car is still but a daydreaming. Do it is really the truth that the time for utility vehicle has not come?

When president Obama and his administration take the power, he quickly issues a nearly $6,000 federal tax credit incentive. In turn the utility vehicle becomes hot. As the adopters of utility vehicle target on daily use, the LSV market was on fire in 2009. Names like Fairplay, Columbia, Marshell, and Stealth were really popular that time. Green eyed with the huge profit, EZGo and Clubcar also entered this industry to follow this tide. All these facts have once again driven the LSV market to new heights.

Utility vehicle could win people’s favor, which you could easily figure out by the sales report of the past 2009. But what you can not make clear is that whether they use utility vehicle as a replacement or just an alternative. I can not give the answer, even the utility vehicle buyer themselves is not sure about that. From the vicious media attack of utility vehicle incentives, you will really find yourself lost.

The utility vehicle industry, along with golf car manufacture, would greatly benefit from any program that promotes the use of LSV’S instead of automobiles. Utility vehicle can and deserve market share. And, believe me, it will.

11/17/2010

Utility vehicle is just utility vehicle, maybe you think so. But the manufactures do not agree with you, nor those farmers who pursuing for high farming tech. From the recent experience of a local utility vehicle factory, I finally understand that nothing is impossible. Utility vehicle can also be incredible.

What impressed me is the incredible power of the vehicle the factory manager shows to me. The 558cc, four-stroke, single overhead camshaft (SOHC), four-valve, liquid-cooled engine never comes up short on power in acceleration, road speed, responsiveness or low-end torque. I don’t know what else to expect from a utility vehicle.

The electric power steering (EPS) system equipped in the trial model of utility vehicle is really a surprise to me. After spending a few hours riding fences and herding cattle, you will feel exhausted, no matter how strong you are. The stiffness and aches and pains in my elbows and shoulders are somehow like a record of your work. With an EPS on your utility vehicle, you will find that farming is not that used-up. At least, driving is smoothing.

Another feature this trial utility vehicle owns is its operator comfort. It is a vehicle of detail. Let’s say its seat cushioning, positioning, balance, etc. All accessories and parts are chose carefully which provide the driver an excellent experience. With the independent double wishbone suspension front and rear to smooth out those deep ruts, logs, rocks and chisel-plowed fields, the ride can not be far more comfortable. Yes, believe me, this is an agricultural used utility vehicle designed for the aristocrats.

All in all, this trial vehicle is really a big surprise to me. As I usually believe that made in China is not that qualified enough, this vehicle tells me that this country is trying to improve its image around the global. With the incredibly comfortable ride, tremendous power and acceleration, I believe that utility vehicle can make it more popular.