Lexus transforms Roosevelt Hotel into 3D billboard

Filed under: Marketing/Advertising , Videos , Lexus , Toyota Lexus advertising goes 3D with the 2011 CT 200h – Click above to watch video after the jump Not every 3D project requires cumbersome glasses and a $20 IMAX ticket. Hot Wheels showed us an innovative way to advertise its product using a large projector and some imagination . Now, Lexus is using the same style to tout its CT 200h , and it’s using a Los Angeles landmark to play background duty. First opened in 1927, the Roosevelt Hotel is a piece of classic California situated right on Hollywood Boulevard. It’s said that Marilyn Monroe’s ghost haunts one of the hotel’s mirrors, and we can’t help but wonder what she’d think of the 2011 Lexus CT 200h running wild on the side of the Roosevelt. We also wonder what you think of Lexus’ three-dimensional advertisement, so follow the jump to watch the clip then sound off in the comments. Continue reading Lexus transforms Roosevelt Hotel into 3D billboard Lexus transforms Roosevelt Hotel into 3D billboard originally appeared on Autoblog on Fri, 06 May 2011 12:32:00 EST. Please see our terms for use of feeds . Permalink