Bounce rate describes the percentage of visitors who leave your website once they view the homepage. If your bounce rate is high, your homepage may be visually unappealing, or optimized for the wrong keywords.

Conversion rate is the amount of users who take the desired action when brought to your page. In SEO terms, this is submitting a contact form, calling a number, sending an email, or booking an appointment. This does not include users who purchase a product or service, as once it moves from web to person, it becomes reliant on customer service for each business.

F.L.U.F.F. is an original Qode Social acronym that stands for Fun Lighthearted User Friendly Features. This term describes content that is funny or entertaining, directly referencing pop culture, events, memes, celebrities, quotes, or puns. F.L.U.F.F. content does not directly reference a brand, and does not directly aim to sell sell a product or service. The inclusion of F.L.U.F.F. content is integral to an organic social media campaign.

When creating blog posts, our social media team inputs internal links from one page of a site to another- for example the homepage linking to a contact page on the same site. This increases your average customers stay on your website.

The Knowledge Graph is a visual infographic that is located on the right hand side of Google when you type in particular search terms. The knowledge graph can include businesses, information about individuals, events, social media icons, and more. This was added to Google’s search engine in 2012.

Landing pages are used frequently in SEO. They are web pages designed to be specifically viewed by a location not found in the navigation bar. Typically they are created for Adwords campaigns, so a business can tailor the content a customer sees first when they click on the ad.

Lorem Ipsum describes a web language developed for designers. It acts as a placeholder where content still needs to added/written. Lorem Ipsum is derived from the latin Dolorem ipsum, which means “pain itself”.

Originating from dolphins, a pod is family of dolphins who live together in support of one another. An Instagram POD is a group used to increase engagement on Instagram. PODs can range from 3-100 people. Users comment and like on each other’s content in an attempt to boost engagement on their posts. These groups can exist on Facebook, or through an Instagram group (direct message thread). Rules vary according to POD, but typically fall into three categories.

Category A All users must comment on and like every single post within 1 hour.

Category B All users must comment on and like every single post within 24 hours.

Category C All users must comment on and like relevant posts whenever they can.

Thumb-stopping describes exemplary content, typically viewed on a mobile device, that catches the attention of the user and causes them to stop scrolling. This usually refers to content displayed on social media platforms, but can also refer to display ads.

Transient attention span refers to the amount of time is takes for a user to lose stimulus when looking at a webpage. A web page should be eye-catching, and grab your viewer’s attention in less than 8 seconds.

Verified Profiles are marked on social media with a blue or grey checkmark. This feature is for brands, celebrities and influencers. The most popular verification badges you can receive are for Twitter, Facebook, Google Plus, and Instagram. Looking to get verified? Let’s chat

Visual Centric describes industries or businesses that can be clearly marketed through imagery — such as jewellery, clothing, or make-up. Visual Centric businesses tend to perform better on social media platforms like Instagram or Facebook. Businesses within this industry can also use social media as a means of conversion, instead of a simply for branding or community management.

Bounce Rate

Bounce rate describes the percentage of visitors who leave your website once they view the homepage. If your bounce rate is high, your homepage may be visually unappealing, or optimized for the wrong keywords.