No company can perfectly predict how much revenue they will make in a given month, quarter or fiscal year just like no meteorologist can perfectly predict the weather. There are simply too many variables to consider. But perfection is not the goal. Forecasting is about getting close enough to make good decisions.

Cool Tech of the Week

When you’re adopting a content marketing strategy (which is what we recommend, listen to Episode 12 of the podcast), it’s critical that you are writing content that match what people are searching for (i.e. traffic) and is designed so you can rank in Google for that search (i.e. competition). Doing a little bit of keyword research can help you refine the topics that you plan to write about.

There are a lot of paid keyword trackers, but if you are just getting started one of the best free ways to do keyword research is with Ubersuggest. Neil Patel purchased this tool and is making enhancements to it as part of a marketing experiment, but in the meanwhile, we can take advantage of a great keyword research tool for free.

Ubersuggest helps you generate keyword ideas for your content marketing strategy and production. With Ubersuggest’s free keyword tool, generate an unlimited number of suggestions for free and take your content creation to the next level while increasing your website’s chances of ranking against the competition.

That's it for this edition

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