Freshwater Hard Plastic Lures

For more than a half a century the world has known that the Heddon Spook is the finest topwater walk-the-dog lure on the market, and despite the countless copies, none captured lightning in a bottle like the Spook. Now anglers can add another version of...

The Heddon Crazy Crawler is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Their perfectly tuned metal wings slash from side-to-side to create a cadence on the water that drives all...

The Heddon Crazy Crawler is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Their perfectly tuned metal wings slash from side-to-side to create a cadence on the water that drives all...

The Heddon Crazy Crawler is a wild acting topwater lure that literally crawls across the surface, creating a trail of splashes as it goes. Their perfectly tuned metal wings slash from side-to-side to create a cadence on the water that drives all...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood...

Floating Magnum® is the perfect choice for catching virtually any saltwater species as well as freshwater species like northern pike, striped bass and musky. Built of tough African Abachi wood, these shallow-running baits feature a tapered lip design...

Floating Magnum® is the perfect choice for catching virtually any saltwater species as well as freshwater species like northern pike, striped bass and musky. Built of tough African Abachi wood, these shallow-running baits feature a tapered lip design...

Floating Magnum® is the perfect choice for catching virtually any saltwater species as well as freshwater species like northern pike, striped bass and musky. Built of tough African Abachi wood, these shallow-running baits feature a tapered lip design...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage...