Amazon India will sell 10.or E smartphones on its website exclusively in partnership with 10.or, a new smartphone brand. This is the company’s first ever smartphone built with reviews received on Amazon India’s website.

“10.or (pronounced Tenor) smartphones announced their debut in India today with the upcoming launch of 10.or E exclusively on Amazon.in. The 10.or product experience is built from insights curated from hundreds of thousands of customer reviews on Amazon.in marketplace,” the company said.

The 10.or E will be available in two memory variants - the 2GB RAM + 16 GB storage variant priced at Rs 7,999, and the 3GB RAM + 32 GB storage variant which is priced at Rs 8,999.

“We are delighted to welcome the 10.or E series smartphone as an exclusive on Amazon.in,” said Arun Srinivasan, Director Category Management, Smartphones and Consumer Electronics, Amazon India
The release date of the phone has not been revealed. Amazon has asked interested customers to register with the site for more updates.

10.or E specs

“10.or has been manufactured to high reliability and quality standards – passing 962 different tests – to deliver on the experience it promises,” the company said.

The smartphone comes with a 5.5” FHD screen made with Corning Gorilla Glass 3.
The battery life of the phone is expected to last up to two days with regular use. It has a 4000 mAH battery and the Snapdragon 430 octa-core processor.

It has a 13MP back camera with CMOS sensor and PDAF for quicker focus and a 5MP front camera.

It includes the latest Android Nougat OS – which provides Google Assistant, will have regular security updates and is upgradeable to Android Oreo. The phones come with dual SIM and a dedicated memory slot that is expandable up to 128GB. It is manufactured by Huaqin Technology and will be exclusively available on Amazon.in.

The 10.or E series will be available in two colours – Aim Gold and Beyond Black. The smartphones will come pre-loaded with Amazon apps - Shopping, Kindle and Prime Video Apps.

“A daily Deals widget all tied together by a single-sign-on (SSO) during initial device set-up,” the company said.

“India is a large market for smartphones, 10.or is a great buy for those looking for great features and reliable performance at an attractive price. We learnt a lot from Amazon’s customer insights. This product has been designed and developed specifically for India. With world-class design, features and functionality, we are confident this product will resonate well with customers in India. We will work towards bringing more innovations to the market soon,” said Jeffrey Liu. Key Account Director. Huaqin Technology.