As a program operator I can
use offerings optimized for specific
target groups and relevant information
to influence the purchasing behavior of
our customers. What I look for in a loyalty solution is that I can interact
quickly with our customers via
their prefererred channels.

Modern loyalty programs bridge the divide
between the online and the offline world

MOTIVATION
Online shops are gaining market share at the expense of bricks-and-mortar retailers. Online retailers continuously and automatically generate new customer data, which they can use to motivate their customers for cross-selling and up-selling and for repeat purchases. In face-to-face retail, by contrast, sales are mostly anonymous, so it is much harder to influence customers' purchasing behavior than in the online world.

LOYALTY UPDATED
First of all, a modern loyalty program enables retailers to get to know their customers better and to find out when they shop, what they buy and what else they would like to buy. Based on these data it is possible to communicate and interact with customers in an individual and focused way. Not only via classical communications channels, but also via mobile apps and social networks.

With an innovative customer loyalty program it is possible to influence customers' behavior with focused reward mechanisms and added value, which leads to an increased share-of-wallet. The bottom line is that consciously increasing loyalty helps the retail company to achieve their commercial targets.

Fit FOR THE FUTURE with innovative and high-performance loyalty software:

that is flexible, rules-based and easy to use.

that processes all data in real-time.

that intelligently connects and analyzes customer data, transactions, interactions and location-based data, so that you can take the right steps.

that is low-cost in operations and maintenance.

a software that enables the marketing department to set up and launch campaigns quickly and straightforwardly – without complicated programming by the IT function.

Welcome to the world of the"Loyalty Management Suite".

Secure competitive advantages
for the future with better customer insights

To focus their own business on the customer, retail companies first have to find out who their
most loyal and valuable customers are and what motivates their purchasing behavior.

Bricks-and-mortar retailers cannot
identify their customers at the point of sale.

A bonus program gives the retailer
personal data and data on the purchasing patterns
of its otherwise largely anonymous customers.

Moderne Loyalty Programs

Moderne loyalty software makes it possible to link and analyze data intelligently from different sources; marketing activities can be developed and optimized for specific target groups. Customers receive individualized
and relevant offers via the channel that is best for them.

Depending on product portfolio,
rewards for interactions on social
networks or rating sites
can also be integrated into the program.

So companies are linked to their customers
via a multitude of channels
and get valuable customer insights,
while customers reach
the redemption threshold faster.

Better customer insights
enable the company to optimize its portfolio,
optimize marketing,
gain competitive advantages
and boost its revenue.

The industry needs high-performance loyalty technology to process the ever growing number of transactions and interactions,
along with numerous interfaces to partners and service providers, securely, efficiently and dependably.
Furthermore, it needs a solution that enables modern marketing management
across all communications channels to the customer in real-time.

Lots of challenges- one solution

Our Loyalty Management Suite has formed the basis for successful and future-proof international loyalty programs for years. You can rely on the extra know and experience we have to offer – along with our strong partners we will facilitate your transition to a modern loyalty program.

A loyalty programme is more than just managing data.
We do that brilliantly, but we also do a great deal more.+

OUR REFERENCES AND PARTNERS

Loyalty Partner Solutions is a leading provider of high-performance software for the operation of complex customer loyalty programmes.

Thanks to our relationships over many years with strong partners and customers – the heavyweights among successful loyalty programmes – we have unique global expertise in the loyalty market: experience, quality and global resources.