As further proof that cats rule the Internet and humanity at large, the relaxed, mostly goal-less mobile app time waster, Neko Atsume—which tasks players with simply collecting a bunch of cartoon cats and kind of just watching them do stuff—proved a massive success in Japan despite a distinctive lack of explosions, destruction and, er, constantly running from left to right that are the typical hallmark of successful mobile games.

In fact, the game is so popular among cat lovers (read: everyone) that the Japanese version of the game began trending abroad, even though the large majority of fans surely had to resort to Internet guides to make any sense of the Japanese kanji plastered all over the in-game menus and inventory.

Said fans were in for a great surprise, though, when last week, developer Hit-Point updated the game with full English support thanks to renowned localization agency 8-4. We had a chance to sit down with the 8-4 team and chat about the behind-the-scenes work that went into localizing the app for an English speaking audience.

Have you played the cat-collecting smartphone game Neko Atsume yet? If you’re a fan of adorable kitties and haven’t already tried it, then download it immediately. No seriously, go now. Don’t worry, we’ll still be here when you’re done.

Back? All right, now that you’re in love with the game, you obviously want to surround yourself with all things Neko Atsume. And what better way to start with some refreshing Neko Atsume aromas?

Neko Atsume air fresheners are now available in four relaxing scents, and each one comes with an adorable little kitty friend to gaze at you in wonder.

You know what everyone in Japan loves these days? Smartphone games. They keep you busy on the daily commute without requiring too much in-depth concentration, and Japanese smartphone game makers are seriously smart – they know how to keep players hooked. By combining the human need for constant “reward” feedback with our penchant for adorable cartoon kitties, they’ve come up with a winner of an app that everyone who likes fun can’t stop playing – Neko Atsume!

Now available for both Android and iOS and with a whole slew of new features, there’s never been a better time to get into this incredibly addictive yet simple cat-collecting time-waster…