This 1944 ad, intended to bolster consumption during World War II, avows that "Candy Is a Delicious Food"—and that it helps you work harder. "Add easy-to-eat, good-to-eat, fatigue-fighting candy as your food for extra energy." Well, if the experts insist...

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Does your every bite of chocolate come with a sugary glaze of nostalgia? Do you long for the sweets of yesteryear, for an era when no one knew how unhealthy it was to consume gram after gram of sugar? These vintage candy ads capture a bygone era when candy was marketed as nutritious—when women were encouraged to eat Life Savers between meals and workers could depend on a guilt-free nougat fix to get them through the day. Samira Kawash, the founder of CandyProfessor.com, unearths these ads in her delightful new history of sweets, Candy: A Century of Panic and Pleasure, out just in time for Halloween—and Throwback Thursday, of course. Eat up, kids.

This 1944 ad, intended to bolster consumption during World War II, avows that "Candy Is a Delicious Food"—and that it helps you work harder. "Add easy-to-eat, good-to-eat, fatigue-fighting candy as your food for extra energy." Well, if the experts insist...