Studio

‘No one can predict the future but – with a little help – everyone can imagine and create their own future.’

Trendslator informs and inspires companies and organisations about trends and the future. Research into short term and long term developments and their translation into a future vision are essential prerequisites for successful innovation and creation. Trends will be studied for you and with you, and then be converted into strategies and concepts, markets and brands. The aim is to explore options and possibilities for a better future for your company or organisation.

Trendslator was founded in 1997. Futuring, our method of researching and translating of trends, was developed in 1999 and then implemented at, and together with companies and organisations in various industries and sectors. We have been producing online and offline publications; since 2007 we publish under the title of MOOD. Our weblog Trendslog about trends and the future started in the same year. We regularly organise meetings such as the ‘co-working unconference’ LaFutura in 2013. Our studio is located in the heart of Amsterdam.

This is what we can offer:

information and inspiration about trends and the future

insight and future perspectives on opportunities and possibilities

future vision for creation and innovation

a better future for your company or organisation

‘We are what we do.’

Hilde Roothart, the founder of Trendslator (since 1997), is a pioneer in the areas of researching and translating trends. She started her career as forecaster with her mentors Lidewij Edelkoort, Dominique Peclers, Günther Frank and Milou Ket. She is fascinated by trends, the Zeitgeist and the future. To her, research does not mean a search for proven certainties, but the exploration of opportunities and possibilities.

Hilde Roothart was active as a trend researcher and is a futures coach now. In her bestseller ‘Van Trends naar Brands’ (From trends to brands) (2001) that describes the Futuring method, she offers a structured approach to exploring the future. She has applied the methods and tools that she has developed to practices at tens of big and small companies and organisations. Since 2007, she has used MOOD to inspire and advise professionals who want to create their own future and the future of their companies and organisations.

More about Hilde Roothart:

she is a pioneer in the areas of trend research and translation

produces publications about the mood in markets, consumers and society

provides a structured approach to creation and innovation based on trends

has advised and directed dozens of companies and organisations since 1997