Ep. 53 – What Are the Best Ways to Find and Market to My Ideal Clients?

ABOUT THE ENTREPRENEUR MASTERMIND SHOW:

Lucky you! You get to listen in on real-life Mastermind conversations. In this episode, you’ll hear from an Entrepreneur CEO sharing a business challenge.

Then a group of smart business owners will give that person nitty-gritty, honest insight and practical advice to solve that problem.

Be prepared for your own “ah-ha’ moments as these entrepreneurs share their no-bullshit experiences of what’s working in business today.

THEN join the After Party. Connect with other full-time, experienced entrepreneurs to talk about the challenges and solutions that were brought up in the Show. We are a small community of experienced business owners (no newbies) who show up to genuinely connect help one another grow our businesses. This isn’t your typical Facebook Group. Everyone is vetted before being allowed into the group. Click here to join.

ON THIS EPISODE’S MASTERMIND HOT SEAT: EMILY MURNEN

ABOUT EMILY: Emily Murnen is the founder of Branch Out Events, curated events that bring together established women entrepreneurs for a community, adventure, and growing their impact. Emily is also the founder of Wild Elm Events, an event planning company helping entrepreneurs create high-quality events. Emily has over 12 years of experience in planning events from 10-1,000 people, and her passion is to help foster deeper connections and community through live events.

EMILY’S MASTERMIND HOT SEAT TOPIC: How do I find and market to the right audience for a high-end event?

IT’S IMPORTANT TO EMILY BECAUSE: My business is pivoting to focusing more on my own events rather than helping others with planning their events.

WATCH THE MASTERMIND HOT SEAT HERE:

LISTEN TO THE MASTERMIND HOT SEAT HERE:

HERE’S WHAT EMILY HAD TO SAY ABOUT THE MASTERMIND EXPERIENCE + PROGRESS SINCE BEING IN THE HOT SEAT:

“I didn’t really know what to expect because I had never met any of the people before. But once we were there, it was so wonderful. They all come from different backgrounds, different experience, which was amazing because there was a lot of ideas and a lot of brainstorming. It’s nice to tell people who really don’t have all that background about your business to come together and they can just share their ideas and brainstorm in it. It was really great.”

“Afterward, I listened to the episode a couple of times, wrote down a bunch of notes, a big long to-do list based on everyone’s ideas and thoughts. The first thing I did was create a speaker packet, which created some social media posts, newsletter copy, a referral code for each of my speakers, and some photos that they can share. Really, just trying to make it as easy as possible for the speakers to share with their audience about my event. Then I also started creating an influencer list of people who I want to attend for free in exchange for some promotion.

With the speakers and the influencers, I’m really trying to have a good foundation because the purpose of the event is that people are joining a community of women business owners who are at that same level of business and they join that community for support and inspiration, helping them get to that next level. Having an amazing foundation of speakers, as well as a couple of influencers who are already there, just helps raise the level of attendees who are going to be able to really get the most out of the experience.

I also have created an amazing welcome gift. That way, the attendees get it, get excited about the event, as well as hopefully share it with other people who they think would be there as well.

Overall, it was a great experience. I still have some to-dos that I haven’t started on based on all the wonderful feedback I got from the mastermind.

If you’re interested in learning about the event, Branch Out Austin, you can go to BranchOut.events. I should also say that I’m partnering with Sara, who’s going to be doing the mastermind portion of the event because we are breaking everyone into mastermind groups to meet throughout the four days. I’m really excited about that.

Thank you again, Sara. Thank you again, mastermind group. It was such a wonderful experience. I feel so grateful to be a part of it.”

CONNECT WITH EMILY HERE:

ALSO IN THIS ONE-TIME MASTERMIND:

Stacy Harmon is a productivity coach on a mission to empower you to be effective and organized in a digital world. She is an Evernote Certified Consultant and GTD® practitioner with a flair for systems and organizing. Check out Stacy’s Episode 49 here.

Abby Herman is a content strategist and copywriter for small business owners, helping to get her clients’ written message out to their audience, in their own voice and on their own terms. Check out Abby’s Episode 51 here.

Mike Kelly is the developer and co-founder of a Saas product called MemberVault. He lives in Olympia, WA with his wife, 2 kiddos and is mildly obsessed with woodworking, coffee, and cycling. Check out Mike’s Episode 52 here.

Podcast audio editing and custom music by the awesome Zack David. Need custom music or podcast editing? Check him out: http://www.zackdavid.com