MINNEAPOLIS--(BUSINESS WIRE)--Ready for the end of the long, cold, record setting winter? Check.
Dreaming of springtime on the horizon? Check. Celebrating the end of
winter and beginning of spring with a FREE cool treat? Check - thanks to
the Dairy Queen® system, a Berkshire Hathaway
(NYSE: BRK.A and BRK.B) company.

In a true fan celebration and with the ultimate fan engagement in mind,
the Dairy Queen system kicks off its 75th anniversary
this spring with a Free Cone Day on Monday, March 16. On that day, the 75th
day of the calendar year, participating Dairy Queen and DQ
Grill & Chill®locations will serve
fans a free small vanilla soft-serve cone with the signature curl on top
(limit one per customer).

“This is all about connecting with our fans and not just about telling
them, but showing them how much we appreciate their loyalty. After all,
our fans have been supporting us for 75 years, so we thought it would be
fun to bring the celebration to them,” said Barry Westrum, executive
vice president of Marketing for American Dairy Queen Corporation (ADQ).
“We think this is a great day for our fans and our system. We can’t
wait.”

“The DQ® system holds a very special place in
the hearts of our fans and we appreciate that. So we are renaming our
anniversary to a ‘fanniversary’ in their honor,” said Westrum. “But Free
Cone Day is just the beginning. We will surprise and delight our fans
year-round with food and treat innovations that they have come to expect
from us. We’re extending the celebration beyond Free Cone Day because
it’s about more than just one day. It’s about the people that have been
making the Dairy Queen brand a part of their lives for almost a
century.”

Soft serve is part of the DQ system’s DNA and the taste is
unmatchable. The DQ soft-serve cone fans have come to love is one
of the most recognized treats in the world. It’s fondly referred to as
the “cone with the curl on top.”

During Free Cone Day, the DQsystem is also requesting
donations for Children’s Miracle Network Hospitals®, which
raises funds to help save and improve the lives of kids treated at 170
children’s hospitals across the U.S. and Canada. Over the last 30 years,
the Dairy Queen system has raised more than $100 million for
Children’s Miracle Network Hospitals in local communities.

American Dairy Queen Corporation (ADQ), which is headquartered in
Minneapolis, Minn., develops, licenses and services a system of more
than 6,400 Dairy Queen® stores in the United States,
Canada and 25 other countries. ADQ is part of the Berkshire Hathaway
family of companies led by Warren Buffett, the legendary investor and
CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

About Children’s Miracle Network Hospitals:

Children’s Miracle Network Hospitals® raises funds and
awareness for 170 member hospitals that provide 32 million treatments
each year to kids across the U.S. and Canada. Donations stay local to
fund critical treatments and healthcare services, pediatric medical
equipment and charitable care. Since 1983, Children’s Miracle Network
Hospitals has raised more than $5 billion, most of it $1 at a time
through the charity's Miracle Balloon icon. Its various fundraising
partners and programs support the nonprofit’s mission to save and
improve the lives of as many children as possible. Find out why
children’s hospitals need community support, identify your member
hospital and learn how you can Put Your Money Where the Miracles Are, at CMNHospitals.org
and facebook.com/CMNHospitals.