Google has had a generous initiative to provide free advertising for non-profit organisations for many years, but a straw-poll Azam Marketing has conducted over the last month has shown that, even within the online marketing profession, 87% of people have not heard of it. As Hubspot have said, it is the “biggest missed opportunity in […]

‘Mobile search’ are the words on every marketer’s lips these days. It’s fair to say that the channel has exploded in the past year or so and continues to gather pace with ever more innovative ways of reaching out to customers. It seems like everyone in the West has a smartphone – be it an iPhone, […]

With Google putting so much focus on Adwords, its paid search programme, and Social Search, is traditional Search Engine Optimisation really safe? In the Beginning When Google was born natural search results ruled the roost. The Google homepage was as simple and uncluttered as it ever would be. The aim was to allow searchers […]

It’s like the Three Musketeers; All for one and one for all! Hmm… Did I get that right?! It’s probably more like one for one = Google for themselves and the rest will try and tag along. The battle of the triplets have been going on more for many a moon, however Google has always […]

Unless you’ve been hiding under a stone for the last few months, you will have seen that Google+ is grabbing more and more attention. Google’s social platform has been with us for a while now and has caused quite a stir already. This is because, as well as having some fairly nifty features, it […]

Think Visibility returned to Leeds again this weekend. It was my third ThinkVis, and judging by the number of people who had travelled from outside of the north of England, it looks like the event is finally starting to get the recognition it deserves. If you don’t already know, Think Visibility is hailed by the […]

In this, the first in a series of articles on optimising your digital marketing strategies, Azam Marketing explores The Conversion Funnel. Conversion Funnel. I’ve been hearing the above mentioned over and over again in the countless meetings and conferences that I’ve attended in the past decade or so in this industry. The word sounds powerful […]

We’re thrilled to welcome two new faces to help with our growing client list – paid search superstar Saija Mahon and web and graphic design guru Pedro Rodrigues! Saija joins Azam’s paid search division as Search Manager, having worked for many top media agencies including Walker Media and Profero where she managed successful campaigns for […]