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Japan's Dentsu Enjoys
Strong Growth in China

Local Brands, International Accounts
Help Lift Agency to No. 3 in Market

By

Gabriel Kahn Staff Reporter of The Wall Street Journal

Updated Aug. 19, 2003 12:01 a.m. ET

TOKYO -- After years of struggling to expand abroad, Japan's Dentsu has found success in one market -- China.

In the four years since it first opened an office there, revenue has climbed from $52 million in 1999 to $278 million in 2002. A survey by consultancy R3 ranked Dentsu as the country's third-largest ad agency, based on 2001 tax filings, the most recent year for which data are available. Dentsu says it is enjoying robust growth...