Interview with Chicago Real Estate Agent Gary Lucido of Lucid Realty

By John Wake

I wanted to interview Gary because he’s a numbers guy and he’s got one of the most popular real estate blogs in Chicago, “Getting Real.” Gary’s blog is full of facts, not sales pitches. Gary cuts through all the B.S. and just tells you what’s really happening with Chicago real estate. If you’re considering buying or selling a home in Chicago, you gotta check out Gary’s blog and his website first.

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Great interview, you can tell right away that Gary puts clients first. I liked the honesty of his insight too that the lower-maintenance clients end up subsidizing the higher-maintenance clients, but with discounts or hourly billing those subsidies can be corrected by the agent. It’s refreshing to see his pro-active approach to keeping fees manageable for all clients.