All posts tagged frankfurt

Renault SA and its partner Nissan Motor Co., finding it tough to convince drivers to buy their electric cars, at least have the satisfaction of knowing that they aren’t the only auto makers throwing billions of dollars at the technology. Their German rivals took the wraps off a wide range of new hybrid-drive and electric cars at the Frankfurt motor show this week with even super-luxury auto maker Rolls-Royce talking of future hybrid versions of its limousines.

“The more companies that buy into electric cars, the better it is,” because it brings the tipping point of mass market adoption closer, said Carlos Ghosn, the chief executive of Renault and Nissan, said during a joint press conference with Daimler AG Chief Executive Dieter Zetsche.

“Everybody seems to be piling in, and that gives great credibility to our strategy, but we’ve got an eight-year jump on our competitors,” said Nissan’s executive vice president Trevor Mann in an interview.

“We started on our EV journey eight years ago. We said we would be number one and we are,” Mr. Mann said.