April 16, 2008

Fashion and music combine for Hilfiger's TommyTV

U.S. fashion company Tommy Hilfiger and music group Sony BMG teamed up on Wednesday to launch a fashion and music online TV website, a latest sign of ever closer union of the world's of style and song.

TommyTV, will show live performance by established and new artists sponsored by designer Tommy Hilfiger alongside exclusive interviews and backstage footage.

"I literally became a fashion designer because of music," Hilfiger told Reuters at the launch. "Music was my first love, in the 60s - I wanted to dress like Mick Jagger, Pete Townshend, Jimmy Page."