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Target announced this week it will be acquiring independent skin care ecommerce site DermStore Beauty Group. The acquisition will position Target to expand its share of evolving online beauty market and will further differentiate the company’s offerings, according to …

There are solutions catalogers can do to safeguard their catalog from rising postage costs. In a hand-out at the American Catalog Mailers Association’s National Catalog Forum in Washington, D.C., Quad/Graphics offered eight solutions to prevent rising postage …

Sure, you want to — or need to — do more with less these days. Every marketer does. The challenge is how to significantly cut spending without significantly decreasing sales, or how to maintain revenue without mailing as much.
The inherent risk …

With connected devices on the rise around the world, smartphone apps have changed the way that people research, browse and shop. Consumers spent $25 billion on purchases made from their phones and tablets in 2012 – an increase of 81% in one year. …

Clarks Americas, a global designer and footwear retailer, has teamed up with Invodo to focus on creating the best in-store experience through video, according to a release from Invodo.
The retailer has revamped its site by offering product videos that …

Converting traffic from the social web to sales has gotten even tougher, as consumers are increasingly bombarded by messages from retailers eager to get them to “like” or become fans of their brand. This is because social is mostly treated …

A new IBM study of 26,000 global consumers released today at the 2013 National Retail Federation Big Show found they are diversifying the way they shop for and acquire goods, becoming increasingly open to buying both online and in-store depending on their …