Profiling

DEFINITION: To analyze a group of customers, leads, or prospects and to determine what characteristics (e.g., industry, annual sales, number of employees, etc.) they might have in common. You can use profiling information to better direct your future sales and marketing programs.

WEBCAST:
When organizations adopt Alfabet’s planningIT, decision makers have more knowledge about their operating environments and use this information to leverage existing assets and avoid unnecessary investments in software or development.

WEBCAST:
The following webcast intends to clarify the current state of customer experience management and how companies can start powerful initiatives of their own. Tune in now to find out how CMOs and CIOs need to work together to make CEM take flight, what needs to be addressed, and much more.

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This on-demand video case study explains how Sicoob, Brazil's largest cooperative credit system, achieved high performance and scalability by investing in the right server platform, allowing the company to accommodate business growth.

VIDEO:
Interactions between partners, customers, and employees are much faster-paced in our highly-networked world. It is important that CRM solutions understand these relationships. Watch this video to learn strategies for CRM evolution.

WEBCAST:
This brief on-demand video introduces an analytics platform designed for today's big data 2.0 world that delivers the key capabilities you need in order to leverage all of your available data.

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In this brief video, learn how the leading wheel and tire distribution company American Tire Distributors was able to reduce costs, improve performance, and empower scalability and agility by virtualizing its Oracle E-Business Suite tools.

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Join Art Schoeller, Vice President and Principal Analyst at Forrester Research, to learn how to determine if your contact center is strategic or hindering to your enterprise's digital transformation journey.

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Join Rebecca Wormleighton, Product Marketing Manager, IBM, in this webcast as she artfully explains how to successfully leverage analytics across your customer service organization to build a customer focused enterprise.

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With a variety of new application transformation solutions, businesses are attempting to bring together cloud, mobile and collaborative technologies to expand reach, enhance customer engagement, and drive bigger revenues. Access this video for more on the application transformation evolution and how it can affect your business and its success.

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Access the following webcast to uncover what you need to know to become a successful social business. Learn about the tools and techniques and how to properly use them to turn social data into the actionable insights you need to be competitive.

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Omnichannel customer service is the new norm in our mobile-first world. This webcast will help you determine where your omnichannel presence stands, where to go, and figure out how much value this adds to your business.

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This webcast addresses the need for IT organizations to adopt a business manager's approach to Big Data analytics to manage the ocean of data from business transactions and badly performing apps.

VIDEOCAST:
In this case study read how MidAtlantic Farm Credit, a financing company for agribusiness and rural homeowners, utilized Cisco Unified CallConnector for Microsoft Dynamics CRM to provide a 360-degree view of customer information to every employee.

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This webcast explores how WebSphere and IBM Rational work together to help businesses achieve strategic objectives with reduced risk and cost and also for translating business vision and strategy into architectural change.

VIDEO:
This video highlights a cloud-based CRM software that allows organizations to manage customer relations efficiently and automates mundane tasks. Access now to see how this technology can ensure that your customers receive the experience they expect and increase overall customer satisfaction.

VIDEO:
In this video, C Spire's brand platforms and analytics manager Justin Croft illustrates his company's success with business analytics. Discover your own success with these tools when you learn how to be effective with customer insights.

WEBCAST:
Listening to customers today is a given. This Webinar will explain how companies can improve the customer experience, build loyalty, and deliver real business impact by acting on customer feedback. Attendees will also learn why it’s imperative to take action on the voice of the customer, the benefits of doing so, and the mechanisms that support it.

VIRTUAL SEMINAR:
Utilize a complete set of enterprise reports that are easy to build, maintain, secure and deploy, all delivered in a collaborative authoring environment and based on the fundamental principle of "author once — consume anywhere."

WEBCAST:
CCM helps businesses transform routine business documents into communications that truly enhance the customer experience. CCM is an integrated end-to-end solution that enables companies to create, manage and deliver effective multichannel communications all while reducing the cost of communicating with and providing superior service to customers.

VIDEO:
Watch this brief video to learn how you can provide consistent and relevant answers fast on channels from self-service website queries to social media- increasing customer loyalty and reducing costs in the process.

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