On Thursday, July 6th, The World Trade Center Memorial Foundation will launch a pro-bono, national, multi-media advertising campaign designed to raise awareness and encourage involvement in building the Memorial and Memorial Museum at Ground Zero. The campaign elements will be presented by the advertising agency, TBWA\Chiat\Day, which created the campaign pro bono. The ad campaign is part of the Memorial Foundationís effort to raise the remaining $170 million needed to build the Memorial and Museum which will honor the memory of those lost in the attacks of September 11th, 2001 and February 26th, 1993.

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