SEO is becoming mainstream to the business owner. 6 to 7 years ago I would be shocked to find a business owner that new what SEO was. Today I am shocked to find one that doesn’t. The majority of business owners now know they need and want SEO. The problem now becomes understanding what SEO really is, and does a business owner ultimate get his website ranked in Google. Hence the BBB is trying to fill a need for its loyal members by providing a quick and easy guide to getting websites ranked.

Reckless. Very reckless. If only SEO was as quick and easy as a 5 step.

Black Hat Magic

What irritated me the in this article was the following statement:

“Accredited Businesses who use BBB’s dynamic seal on their website will greatly benefit from bbb.org’s high domain status, thus increasing their own domain authorityand search engine ranking.”

What BBB did here is shrewdly ask for a link. Asking for a reciprocal link to be more clear. Further, implicating that by adding a link to the BBB the businesses owner will get better ranks. They even linked to Moz.com within this misguided statement. Was this contrived or is the writer just naive? While this tactic of reciprocal linking isn’t entirely black hat, the fact that the article doesn’t give full disclosure that they are asking for a link makes me cringe.

Most Effective SEO Strategies

Despite the BBB’s attempt to gain links from their naive and trusting followers, the BBB did publish a survey with some good percentages for effective SEO strategies. The survey put “Link Building” as the 3rd from the bottom. The respondents felt that “Quality Content Creation” is your best bet for SEO success. Bravo. Take the survey’s advice and work on your content strategy and keyword research. Give users the information they are searching for and your business should reap some SEM benefits. But please understand, SEO is not a quick 5 step project. It’s a competitive world out there, and everyone wants the first page of google.

You know perhaps I have too much time on my hands and that is why I am actually reading these emails… Here is the pest report of the day.

Subject: Twelve Minutes

Hi, I was hoping you would give me just twelve minutes of your time to talk to you about your website. I am showing businesses like yours how they stack up against their competition, with a no obligation in depth analysis of their site.

I pride myself in understanding how search engines work, and can break it down to a simple science for you. If you give me an opportunity, I can show you how your site is currently stacking up against your competition and how you could be on top _ getting all the traffic your business deserves.

I am doing this at no cost. If by the end of twelve minutes you do not want my help, at least I will know you are making an educated decision and will remember my name when you are ready.

Please let me know the best way to reach you and any comments you want me to consider before I do my research.

I look forward to earning your business,

Kathy Lanten

Best Rank SEO | Outreach Department | San Diego, CA 92109

If you never want to hear from me again, just reply with REMOVE in the subject.

Twelve minutes? Well Kathy Lanten from Best Rank SEO, your 12 minutes is up, since you spammed this SEO crap to several of my websites. And LIES! ALL LIES!… As if you would only take 12 minutes of my time if you had me on the phone. Perhaps I am just that rude, to give you 12 minutes and hang up when you hit the 12 minute mark.

Consider this, if your SEO is anything like your email then you will be wasting my time.