{
"title": "Traditional Grocery Stores and Business Management in Bangkok",
"authors": "Suppara Charoenpoom",
"country": null,
"institution": null,
"volume": "73",
"journal": "International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering",
"pagesStart": 26,
"pagesEnd": 30,
"ISSN": "1307-6892",
"URL": "http:\/\/waset.org\/publications\/13940",
"abstract": "This paper was aimed to survey the level of awareness\nof traditional grocery stores in Bangkok in these categories: location,\nservice quality, risk, shopping, worthwhile, shopping satisfaction, and\nfuture shopping intention. The paper was also aimed to survey factors\ninfluencing the decision to shop at traditional grocery stores in\nBangkok in the future. The findings revealed that consumers had a\nhigh level of awareness of traditional grocery stores in Bangkok.\nConsumers were aware that the price was higher and it was riskier to\nbuy goods and services at traditional grocery stores but they still had\na high level of preference to patronage traditional grocery stores. This\nwas due to the reasons that there was a high level of satisfaction from\nthe factors of the friendliness of the owner, the ability to negotiate the\nprice, the ability to buy on credit, free delivery, and the enjoyment to\nmeet with other customers in the same neighborhood.",
"references": null,
"publisher": "World Academy of Science, Engineering and Technology",
"index": "International Science Index 73, 2013"
}