One of the designers who made it happen

This designer capture the essence of our brad, was responsive, and super kind to work with!

- Anonymous

How Damien890 started their logo design journey

Company name

Scalable Path

Overview

Our website is currently live at http://www.fluide.com (we are changing our name from "Fluide" to "Scalable Path" and need a new logo).

Scalable Path is a web development consultancy specializing in web application development. The owner and lead consultant, Damien Filiatrault (me), is located primarily in San Francisco, California. We are more technically focused than most web developers (more coders than designers). We enjoy solving tricky technical problems quickly and affordably for clients. We primarily build complicated websites (applications), but will also do simpler websites and other work if we have the skills. We are successful because we offer the quality of an agency in San Francisco at less than half the cost of most other agencies. Our developers are mostly in their twenties and pride themselves on keeping up with the latest technologies. We are a young company (just formed this year) but we are doing very well. This is our first official website. The employees have strong technical backgrounds. Damien Filiatrault (me) led the PHP team of 15 developers at a major San Francisco agency, SolutionSet.

We would like to offer the following services (but don't yet):
Web design

Tell us a bit about who you are and the people you reach

Our target audience is:
1) Marketing Director who needs a new or improved website or web application
2) A Technical Development Director at an agency who needs talented, reliable, affordable developers to augment his team to deliver projects
3) Potential developers and employees who are considering joining our team

Requirements

I am looking for a logo that is simple and straightforward that can be used on the website, on business cards and other collateral. The text treatment is important. I am picturing a simple logo next to the text but this is not a "must". No cartoon-like images or excessive gradients and shadows, please. The design should be serious and clean.

What does "Scalable Path" mean?

"Scalable" refers to 3 things:
-We help you scale your development team
-We will build a scalable solution for you (i.e. software that can grow)

"Path" refers to 2 things:
-Using our agency is the path to success for our clients
-A "path" is also something that comes from computer science and is a link or edge between two points or nodes on a graph.

I am imagining some use of the graph idea in the logo. Perhaps the graph or "path" is growing or going in an upwards direction to represent the "scalable" part.

The logo should be simple enough to be recognizable and clear when seen in black and white, but should also be able to have more high-definition version for richer presentations on the web or in print.

The first place the logo will be used is to replace the "Fluide" logo on the top-left of our existing website.