Halohttp://api.wearehalo.co.uk
enKeep the faith in your big idea - Guinnesshttp://api.wearehalo.co.uk/blog/keep-faith-your-big-idea-guinness
<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>
When you think of an iconic brand and how it gained its status, it’s easy to assume it was an instant success – ignoring the possible hurdles the agency endured to get there. Storytelling is a journey, and the first execution to tell it may not be the best version of itself. It can be a trial and error process with the audience. If at first you don’t succeed...</p>
<p>
Guinness. Case and point, the ‘Made of more’ campaign. When it began, Guinness had a global footprint, but little in way of share of voice and brand awareness. The challenge lay with the operation of the products, which varied depending on location (for example in Africa, Guinness is sold as Foreign extra stout, which has more alcohol than the draught sold in Europe, impacting taste and packaging – this is <a href="https://www.guinness.com/en-af/our-beers/">still</a> true). They also used mixed messaging, such as ‘Good things come to those who wait’, ‘Live life to the Power of Guinness’, ‘Guinness is Great’ to name but a few. They therefore needed brand consistency and brand fame across multiple countries, using a headline relevant to all of their products and customers.</p>
<p>
AMV BBDO therefore turned to the consistent elements for all of Guinness’s products to cement its brand and product truth. For its brand, this was Guinness’s brave foundations. Its founder, Arthur Guinness, signed a <a href="https://www.guinness.com/en-gb/our-story/">9,000 year</a> lease at the brewery in Dublin, and chose to brew dark stout when everyone else was brewing ale, forging its own path. The product truth came from its unique, bold look and taste – common to every Guinness product.</p>
<p>
Global research was then conducted which formed the consumer truth – an aspirational consumer attitude from beer drinkers revealed that ‘there are those in life who like to make bold choices’ – just like the products founder himself. Bringing all of this together gave Guinness their global strategic platform – Guinness celebrates those who carve their own path.</p>
<p>
The ‘Made of More’ campaign wasn't a straightforward or an instant success. It began with <a href="https://www.behance.net/gallery/6933599/Guinness-Some-are-Made-of-More-Nadav-Kander">print</a> ads shot by Nadav Kander which depicted natural creatures carving works of art from their everyday tasks. These prints sat alongside the TV ad ‘<a href="https://vimeo.com/50820592">Cloud’</a> directed by Peter Thwaites. Feedback showed that, though the ads were entertaining, it wasn’t clear to people why Guinness referred to ‘made of more’ – the ads didn’t resonate with the audience – something was wrong.</p>
<p>
First, they had to go back and explain <em>why</em>. The slow pour, the effect of nitrogen bubbles, the surge, are all what makes the drink so unique. New ads defined the <a href="http://www.campaignlive.co.uk/article/guinness-surge-abbott-mead-vickers-bbdo/1210178">surge</a> and revealed how the drink was ‘created like no other’ – with the line made of more sitting as a strapline under the logo. Consumers finally then understood the work. But there was still something missing. Emotion. Here’s where it got beautiful.</p>
<p>
The next set of ads focused on real individuals that were ‘made of more’. Ads that featured a <a href="https://www.youtube.com/watch?v=C-g0sLZIqf8">wheelchair basketball team</a> and documented the story of the ‘<a href="https://www.youtube.com/watch?v=v2O5yfw20Yg">Sapeurs’</a> captured the audience hearts.</p>
<p>
This was it. The emotive link, coupled with the reason to believe, Guinness’s made of more campaign was resonating, and increasing PROI like the brand had never seen before. From here, the formula was ready, and the ad went on to flex for different events. The ads featured sporting heroes from each UK six nations teams who were ‘made of more’. <a href="https://www.youtube.com/watch?v=mjMho7lsb2s">Johnny Wilkinson</a>, <a href="https://www.youtube.com/watch?v=z4MpaUdd2Ec">Shane Williams</a>, <a href="https://www.youtube.com/watch?v=OgpMyuILYFg">Bill McLaren</a> and <a href="https://www.youtube.com/watch?v=CyNWKsuchaU">Munster</a> all featured using real footage the consumers would remember and reminisce on. Speaking as a Welshy through and through, the Shane ad gets me every time. It totally works. </p>
<p>
The tag line is now synonymous with the brand, and the campaign won an IPA effectiveness gold award, becoming the <a href="https://www.ft.com/content/a6b77284-9ca3-11e6-8324-be63473ce146?mhq5j=e5">most profitable</a> beer campaign in the IPAs history.</p>
<p>
The latest made of more ad doesn’t disappoint… <a href="http://www.complex.com/life/2017/09/guiness-compton-cowboy">Compton cowboys</a>. I’ll leave it at that.</p>
<p>
Suddenly have a serious craving for Guinness.</p>
</div></div></div><div class="field field-name-field-images field-type-image field-label-above"><div class="field-label">Images:&nbsp;</div><div class="field-items"><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/Guinness_across_the_globe.jpg" width="600" height="430" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/guinness_some_are_made_of_more_leaf_0.jpg" width="1024" height="518" /></div><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/225987_f57238af75764d0a808736a0b99fd891_0.jpg" width="860" height="484" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/Guinness_ThePeopleofCompton17_0.jpg" width="1200" height="800" /></div></div></div>Thu, 23 Nov 2017 16:24:49 +0000sophie478 at http://api.wearehalo.co.ukPepsi for the winhttp://api.wearehalo.co.uk/blog/pepsi-win
<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>
It's been a difficult year for Pepsi. The disaster that was the miss-firing TV spot starring Kendall Jenner plunging the brand into controversy has meant they have to something to prove. With the help of BBDO Dusseldorf they've come back. Fighting.</p>
<p>
The “Pepsi Light Iconic Moments” advertising campaign has won Gold at the Clio Awards for print, print technique (art direction and photography) and out of home (billboard). The three advertisements in the campaign, targeting young urban people, feature a skateboarder, parkour runner and a breakdancer wearing red, white and blue. Their stunning poses convey the lightness of Pepsi Light, and contain within them the Pepsi Light logo. The only text required: “Light”. The central Pepsi motif “Live for now” is conveyed in active, spontaneous, almost weightless moves and moments full of carefree joy.</p>
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The creative result is a flawless vision of what great print advertising should be. The team at BBDO, led by Chief Creative Officer Wolfgang Schneider with photography by Wolfgang Zac, post production by Philipp Maubach and print production by Bernhard Burg have managed - against all odds - to make Pepsi a relevant marketing force again.</p>
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Looks cool as well right?</p>
</div></div></div><div class="field field-name-field-images field-type-image field-label-above"><div class="field-label">Images:&nbsp;</div><div class="field-items"><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/pepsi_skateboard.jpg" width="2400" height="1697" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/pepsi_breakdance.jpg" width="2400" height="1697" /></div><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/pepsi_parkour.jpg" width="2400" height="1697" /></div></div></div>Thu, 19 Oct 2017 11:04:30 +0000Nick476 at http://api.wearehalo.co.ukMiles Tincknellhttp://api.wearehalo.co.uk/miles-tincknell
<div class="field field-name-field-staff-name field-type-text field-label-above"><div class="field-label">Name:&nbsp;</div><div class="field-items"><div class="field-item even">Miles Tincknell</div></div></div><div class="field field-name-field-job-title field-type-text field-label-above"><div class="field-label">Job Title:&nbsp;</div><div class="field-items"><div class="field-item even">Developer</div></div></div><div class="field field-name-field-photo field-type-image field-label-above"><div class="field-label">Photo:&nbsp;</div><div class="field-items"><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/Headshot-Miles.jpg" width="420" height="420" alt="" /></div></div></div>Fri, 06 Oct 2017 09:50:02 +0000Hamish475 at http://api.wearehalo.co.ukLuke Baileyhttp://api.wearehalo.co.uk/luke-bailey
<div class="field field-name-field-staff-name field-type-text field-label-above"><div class="field-label">Name:&nbsp;</div><div class="field-items"><div class="field-item even">Luke Bailey</div></div></div><div class="field field-name-field-job-title field-type-text field-label-above"><div class="field-label">Job Title:&nbsp;</div><div class="field-items"><div class="field-item even">Developer</div></div></div><div class="field field-name-field-photo field-type-image field-label-above"><div class="field-label">Photo:&nbsp;</div><div class="field-items"><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/headshots_Luke.jpg" width="420" height="420" alt="" /></div></div></div>Tue, 19 Sep 2017 15:23:04 +0000haloadmin569461 at http://api.wearehalo.co.ukOzark Opening Creditshttp://api.wearehalo.co.uk/blog/ozark-opening-credits
<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>
For those of you that haven't watched Ozark, starring Jason Bateman on Netflix, sort yourself out and watch it, now! (fear not, there are no obvious spoilers in this post).</p>
<p>
For those who have, (Well done on watching a brilliant TV series by the way.) you will have noticed the 'O' at the beginning of each episode for the title credits designed by <a href="http://fdavis.com/info.html" target="_blank">F Davis.</a></p>
<p>
Upon closer inspection we noticed some cool things that we thought were worth pointing out:</p>
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The illustrations cleverly take form of the letters 'Z A R K' With the 'O' circling them.</li>
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With each episode the images change.</li>
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Going back to the title sequence after watching the episode , you'll notice that the illustrations foreshadow what happens in each episode.</li>
</ul><p>
Can you guess what each illustration relates to? (WARNING THERE WILL NOW BE SPOILERS)</p>
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</div></div></div><div class="field field-name-field-images field-type-image field-label-above"><div class="field-label">Images:&nbsp;</div><div class="field-items"><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/ozark-trailer.png" width="864" height="569" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/ozark_1.jpg" width="2000" height="1500" /></div><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/ozark_2.jpg" width="2000" height="1500" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/ozark_3.jpg" width="2000" height="1500" /></div><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/ozark_4.jpg" width="2000" height="1500" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/ozark_5.jpg" width="2000" height="1500" /></div><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/ozark_6.jpg" width="2000" height="1500" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/ozark_7.jpg" width="2000" height="1500" /></div><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/ozark_8.jpg" width="2000" height="1500" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/ozark_9.jpg" width="2000" height="1500" /></div><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/ozark_10.jpg" width="2000" height="1500" /></div></div></div>Tue, 05 Sep 2017 11:00:48 +0000Andy460 at http://api.wearehalo.co.ukInfinite content for Arcade Fire's 'Everything Now' http://api.wearehalo.co.uk/blog/infinite-content-arcade-fires-everything-now
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With a host of fake articles, a spoof review of their own Album, the album cover by Parisian photographer <a href="http://www.jr-art.net" target="_blank">JR</a> available in 20 languages and a huge amount of other content, Arcade Fire's Everything Now, has plenty to explore.</p>
<p>
There are several fake press articles the band created (which is worth a read <a href="http://www.everythingnow.com/press.html" target="_blank">here</a>) to point fun at the press. Dotted across these fake news stories there are adverts for products/songs that featured in the bands album insert. All social links go to the <a href="https://twitter.com/EverythingNowCo" target="_blank">Everything Now twitter account</a> which describes itself as "Everything Now Content Division, a subsidiary of Everything Now. The shortest distance between you and everything is Everything Now." Kind of setting them up as a fake large media corporation.</p>
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The band also did a review of their own album on a spoof website called <a href="http://www.stereoyum.com/072217/arcade-fire-premature-evaluation-everything-now/review/#" target="_blank">Stereoyum</a>, this was a poke at the 'Premature evaluations' reviews that Stereogum do, in which Stereogum <a href="http://www.stereogum.com/1945899/touche-arcade-fire/news/" target="_blank">responded appropriately.</a></p>
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The level of detail that has gone into this release is impressive, if you pick up a copy of the album on vinyl or CD there is plenty to look at, from the spot UVs and removable printed clear sleeve to the almost Aldi-esque product flyer that has the products named after the songs and the lyrics being the articles.</p>
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“It’s the idea of everything, newness,” explained Butler in a recent interview. “Everything that happens in the world is surrounded by a whole cloud of other garbage, some of it fake, some of it real, some of it true, it’s just a sheen on existence.”</p>
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</div></div></div><div class="field field-name-field-images field-type-image field-label-above"><div class="field-label">Images:&nbsp;</div><div class="field-items"><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/GA2.jpg" width="1080" height="720" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/C4iKRIPWMAAIlBc.jpg" width="574" height="328" /></div><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/bd224ab9-b6e4-4e79-be73-076ea96c9b02_2048x2048.jpg" width="2000" height="2000" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/Bengali_2048x2048.jpg" width="2000" height="2000" /></div><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/Japanese_2048x2048.jpg" width="2000" height="2000" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/German_2048x2048.jpg" width="2000" height="2000" /></div><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/d3378c909a9b42844e64b65bdae770ec.1000x1000x1.jpg" width="1000" height="1000" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/Arcade-Fire-Electric-Blue.jpeg" width="640" height="640" /></div><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/Arcade-Fire-Creature-Comfort-single-cover-artwork.jpg" width="1140" height="1140" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/529736be5980c72c9664d6ddafc807e3.1000x752x1.jpg" width="1000" height="752" /></div><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/d6943b4f36f2206c2faab79d9b834a9e.1000x752x1.jpg" width="1000" height="752" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/DBZeExIWAAAt7Hm.jpg" width="1200" height="456" /></div></div></div>Mon, 04 Sep 2017 15:06:49 +0000Andy459 at http://api.wearehalo.co.ukClassic Ads Remembered: WWFhttp://api.wearehalo.co.uk/blog/classic-ads-remembered-wwf
<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>
In 2006 the <a href="http://www.wwf.org.au/">WWF (World Wildlife Fund)</a> asked Australians to make a real difference to the future of our planet by making small changes in their lives today. A series of postcards and print advertisements highlighted the possibility of a future in which our only experience of some animals will be artificial.</p>
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Each print ad ran with the text, “What happens next is up to you. Even small changes to the way you live can make a big difference. Become a Futuremaker and help WWF make a better world for every living thing.”</p>
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Simple, powerful images. Easy to understand. Easy to remember. And moving.</p>
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A Great campaign.</p>
</div></div></div><div class="field field-name-field-images field-type-image field-label-above"><div class="field-label">Images:&nbsp;</div><div class="field-items"><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/wwf_tiger.jpg" width="1400" height="929" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/wwf_albatross.jpg" width="1400" height="929" /></div><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/wwf_rock_wallaby.jpg" width="750" height="503" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/wwf_rhino.jpg" width="1400" height="929" /></div></div></div>Mon, 14 Aug 2017 14:30:41 +0000Nick457 at http://api.wearehalo.co.ukHalo on the record. By Computer Artshttp://api.wearehalo.co.uk/blog/halo-record-computer-arts
<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>
Computer Arts came to our studio and asked us what we thought about stuff. We did our best not to talk bollocks.</p>
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</div></div></div><div class="field field-name-field-images field-type-image field-label-above"><div class="field-label">Images:&nbsp;</div><div class="field-items"><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/Screen%20Shot%202017-08-14%20at%2015.39.47_0.png" width="2388" height="1334" /></div></div></div>Fri, 11 Aug 2017 16:05:29 +0000Nick456 at http://api.wearehalo.co.ukWinning clients. Winning work. Growing the agency the old fashioned way.http://api.wearehalo.co.uk/blog/winning-clients-winning-work-growing-agency-old-fashioned-way
<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>
It’s been a whirlwind recently at Halo. We’ve won some amazing new clients; joining the SunLife agency roster, developing an exciting new craft beer brand, delivering an extensive rebrand for a financial juggernaut and winning a beloved name in coffee. In the last two weeks alone we’ve taken on potentially our biggest project yet for a business poised on the brink of ultra-scaling and we’re about to announce our entry into the architectural design and construction market.</p>
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We’ve done all this without compromising our core beliefs in strategy, storytelling and design; or rather insight driven, good ideas that look great and people like. We think of it as growing the old-fashioned way – staying true to being the best brand agency we can, and only work with clients committed to doing creative, meaningful things. It’s worked for 12 years, it’s the only way we know.</p>
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Growth is tough on the nerves at times, but we’re building new structures and hiring fresh new talent as we speak. It’s great to find ourselves in the position of ‘feel the fear and do it anyway’. But all of that is in our future. The now is all about delivering the best work we can. The rest will (kind of) take care of itself.</p>
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If you’re interested in working with Halo, keep checking this site. Be part of the journey.</p>
</div></div></div><div class="field field-name-field-images field-type-image field-label-above"><div class="field-label">Images:&nbsp;</div><div class="field-items"><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/05-Brochure-Covers.jpg" width="1700" height="1231" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/04-Stationary.jpg" width="1700" height="1231" /></div><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/I-Want-Tix-Thumbnail_v1.jpg" width="1070" height="774" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/IWantTix_1.jpg" width="1700" height="1231" /></div><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/Palais_1.jpg" width="1700" height="1231" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/Palais_4.jpg" width="1700" height="1231" /></div></div></div>Fri, 11 Aug 2017 15:59:48 +0000Nick455 at http://api.wearehalo.co.ukMailHithttp://api.wearehalo.co.uk/blog/mailhit
<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>
MailChimp’s marketing campaign, “Did You Mean MailChimp?”, was one of the three Cyber Grand Prix winners at Cannes International Festival of Creativity 2017, in recognition of an integrated multi-platform campaign. And a blinder it is too.</p>
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Launched in January 2017, the brand campaign was designed as an ecosystem of additive, artful and playful experiences connected with the mispronunciation of the email marketing platform name Mailchimp.</p>
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MailChimp is the world’s leading marketing platform. Fifteen million customers, from small e-commerce businesses to major online retailers, use MailChimp to express themselves to the world and connect the right people with the right message, at the right time. As a company that has built itself on enabling small businesses to grow without compromise, the new campaign shows that MailChimp practices what it preaches: Being creative and true to yourself is good for business. For MailChimp, that meant having fun with its name in as many creative ways as possible, drawing on inspiration from its 2014 audio ad, popularized by cult podcast series Serial, in which people mispronounced MailChimp, ending with the now infamous “MailKimp?”. This inspired a collection of cultural activations, from creating hit singles and a new brand of potato chips, to starting fashion trends and making short films about singing sandwiches. MaleCrimp, MailShrimp, KaleLimp, FailChips, VeilHymn, SnailPrimp, JailBlimp, WhaleSynth and NailChamp all have one thing in common: They sound like “MailChimp.”</p>
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The Did You Mean Mailchimp campaign, online at <a href="https://mailchimp.com/did-you-mean/">mailchimp.com/did-you-mean</a> was experienced in cinemas and has expressions on social media platforms such as YouTube, Twitter, Tumblr and Instagram.</p>
</div></div></div><div class="field field-name-field-images field-type-image field-label-above"><div class="field-label">Images:&nbsp;</div><div class="field-items"><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/mailchimp_kalelimp_poster.jpg" width="1781" height="2569" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/mailchimp_mailshrimp_poster.jpg" width="1781" height="2569" /></div><div class="field-item even"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/mailchimp_jailblimp_poster.jpg" width="1781" height="2569" /></div><div class="field-item odd"><img src="http://api.wearehalo.co.uk/sites/default/files/blog/failchips-site.jpg" width="660" height="335" /></div></div></div>Fri, 11 Aug 2017 15:05:39 +0000Nick454 at http://api.wearehalo.co.uk