strategy

Why strategy?

Every journey requires planning.When it comes to your businesses and your customers, branding is no different: as long as you’re in business, you have a relationship with your customers that need to be continuously developed and nurtured. ‍And that requires strategic planning.

By leaving assumptions out of strategy, and evaluating the whole picture from your business and your customer side, we’re able to align critical branding decisions to your organization’s goals.

business‍insights

Your business is a living organism. It has a heart and many other organs: products, employees, partners, contractors etc. It has also got a personality: desires, fears, opinions and assumptions. ‍Yes, assumptions! And our first task is to weave these out and understand your core identity and business goals.

customer‍insights

Our second task is to deeply understand your customers in order to align your branding message with how your product resonates with your current market.

We get this done by asking your customers the right questions with our internally developed customer investigative interview method. These flexible yet goal-oriented email interviews help eliminate false assumptions about your market and product and uncover insights.

Across a set of six signals, each interview investigates:1. why customers value your product?2. what is customer's decision to use your product?

Our set of six signals per customer will answer:01 Context of use02 Pains relieved by using your product03 Gains received from using your product04 Concerns 05 Decision criteria06 Alternate Solutions