Beats Electronics, the high-end headphone company co-founded by Dr. Dre, on Thursday announced plans to launch a re-branded version of the MOG streaming music service it acquired last year.

The revamped digital music service, dubbed Daisy, is set to launch sometime in late 2013 as a standalone company under the Beats umbrella.

Beats has appointed industry veteran Ian Rogers (pictured) to oversee the direction, vision, and strategy of the project, as well as its creative team, under the direction of Nine Inch Nails frontman Trent Reznor.

"What's missing from the digital music landscape is a cultural context," Jimmy Iovine, Beats co-founder and Interscope Geffen A&M chairman, said in a statement. "We need to bring an emotional connection back to the act of music discovery. With Trent and now Ian we have the right team in place to do it".

Rogers was most recently CEO of online music marketing firm Topspin and formerly the general manager of Yahoo Music. He will report directly to Iovine and Beats COO Luke Wood, and be based out of the company's Santa Monica headquarters.

"The current streaming experiences aren't good enough," Rogers said in a statement. "They aren't good enough for fans, who need it to be easier to find music they love. And they aren't good enough for artists, who want to grow their audiences and make money. This is the opportunity I've been working toward my entire career."

Rogers will stay involved with Topspin, remaining on the company's board of directors and serving as Executive Chairman. In addition, Beats said it made a "substantial investment" in Topspin to bolster Daisy content.

Daisy will leverage Topspin's GoDirect platform to display artist photos, videos, and products that fans can peruse while listening to music. In a blog post, Topspin said the partnership with Beats is based on "a shared belief that streaming services should do a better job helping fans discover artists and connect with them directly to buy merch, tickets, and other products."

Beats this past summer acquired MOG for $14 million following months of speculation that the two would join forces. It was the first acquisition for Beats.

About the Author

Angela has been a PCMag reporter since January 2012. Prior to joining the team, she worked as a reporter for SC Magazine, covering everything related to hackers and computer security. Angela has also written for The Northern Valley Suburbanite in New Jersey, The Dominion Post in West Virginia, and the Uniontown-Herald Standard in Pennsylvania. She ... See Full Bio

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