Catching consumers at retail outlets has proven to be ideal for reaching the uninsured with information about the Affordable Care Act and sharing information about the importance of signing up for health coverage before the March 31st deadline. DC Health Link assister organization, East River Family Strengthening Collaborative (ERFSC), has established a partnership with the new Wal-Mart at 99 H Street, NW and will be on-site to weekly educate and enroll consumers.