Most companies dont go public in their pursuit of raising capital for growth. Yet the process is one of the most interesting and critical elements to the business growth and success notes Byron White, founder and Chief Idea Officer of ideaLaunch, Inc. DBA WriterAccess.

WriterAccess, on the other hand, is choosing to go public by revealing details of its quest to secure capital by growing the business organicallythe content marketing way!

The company raised a round of seed capital in December 2011, with three investors funding a Proof of Concept segment for the already growing and prospering WriterAccess business model.