Wrote editorial and opinion pieces for marketing and business media outlets.

Positioned the CEO as a thought leader in content marketing.

Secured high profile speaking engagements.

As part of Edge’s social media strategy, CP Communications:

Used clever editorial content to raise the profiles of the key sales people within the company to position them as thought leaders.

Leveraged the power of LinkedIn groups, and Edge’s company page to showcase its work and services.

Created a successful lead generation strategy on LinkedIn where specific prospects were identified and connected with.

The results

The social media strategy developed by CP Communications resulted in:

A significant increase in the number of targeted leads and prospects through our LinkedIn campaign with an average connection success rate of 58 percent and an average secured meeting rate of 17 percent.

The calibre of new connections was extremely high with Edge’s team being connected to the CMOs and senior marketers of some of Australia’s largest brands. These included the CMO of Coca Cola, CMO of GM Holden and the CMO of Telstra

Significantly increased the profile and awareness of Edge within LinkedIn

On average, the number of people viewing the status updates for the team increased by 326 percent.