Candlestick program 1971

January 9, 2014 4:18 AM

Photo: Pro! magazine/Figone family collection

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The cover of the Oct. 10, 1971 program for the 49ers -- covering the team's first Candlestick Park home game. Whoever designed this was clearly a prog rock fan. Hope someone brought a black light to the 'Stick.

The cover of the Oct. 10, 1971 program for the 49ers -- covering the team's first Candlestick Park home game. Whoever designed this was clearly a prog rock fan. Hope someone brought a black light to the 'Stick.

Photo: Pro! Magazine/Figone Family Collection

The cover of the Oct. 10, 1971 program for the 49ers -- covering... Photo-5700395.77417 - SFGate

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Unless you were a high-end advertiser in 1971, you basically had three fonts to choose from. I'm guessing everyone was smoking five packs a day. Even the 22-year-olds on the 49ers looked like they were 45.

Unless you were a high-end advertiser in 1971, you basically had three fonts to choose from. I'm guessing everyone was smoking five packs a day. Even the 22-year-olds on the 49ers looked like they were 45.

Photo: Pro! Magazine/Figone Family Collection

Unless you were a high-end advertiser in 1971, you basically had... Photo-5700396.77417 - SFGate

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Presenting: Your 1971 San Francisco Gold Rush cheerleaders! They looked more like Girl Scouts than modern cheerleaders. At least they were semi-equipped for a windy 57 degree Candlestick afternoon.

Presenting: Your 1971 San Francisco Gold Rush cheerleaders! They looked more like Girl Scouts than modern cheerleaders. At least they were semi-equipped for a windy 57 degree Candlestick afternoon.

I cheated with this one -- it's from a 49ers preseason game during August of the same year. This was Pat Boone at his most wholesome, and a sign that 49ers games in 1971 had more conservative crowds.

I cheated with this one -- it's from a 49ers preseason game during August of the same year. This was Pat Boone at his most wholesome, and a sign that 49ers games in 1971 had more conservative crowds.

Photo: Pro! Magazine/Figone Family Collection

I cheated with this one -- it's from a 49ers preseason game... Photo-5700399.77417 - SFGate

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Smoking wasn't just accepted at Candlestick Park in the 1970s, it was actively encouraged. The Glaser Bros. must have made their money with the Giants. I remember more dudes with stogies at baseball games.

Smoking wasn't just accepted at Candlestick Park in the 1970s, it was actively encouraged. The Glaser Bros. must have made their money with the Giants. I remember more dudes with stogies at baseball games.

Photo: Pro! Magazine/Figone Family Collection

Smoking wasn't just accepted at Candlestick Park in the 1970s,... Photo-5700400.77417 - SFGate

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In my opinion, video games went sharply downhill after the Computamatic Era. I have no idea to play Madden NFL right now, but I'm dying to put on a turtleneck and play this game with Lon Simmons.

In my opinion, video games went sharply downhill after the Computamatic Era. I have no idea to play Madden NFL right now, but I'm dying to put on a turtleneck and play this game with Lon Simmons.

Photo: Pro! Magazine/Figone Family Collection

In my opinion, video games went sharply downhill after the... Photo-5700401.77417 - SFGate

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Pretty much everything else costs more in 2013, but we're definitely getting the better deal on televisions. You can get a decent HD television for $200 now. (100% Solid State Accucolor may cost extra.)

Pretty much everything else costs more in 2013, but we're definitely getting the better deal on televisions. You can get a decent HD television for $200 now. (100% Solid State Accucolor may cost extra.)

Photo: Pro! Magazine/Figone Family Collection

Pretty much everything else costs more in 2013, but we're... Photo-5700402.77417 - SFGate

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How soft have we gotten in 2013? We just pull out our smart phones when we want to catch a bus. Back in 1971, you had to mail in a bus stop inquiry, and wait two weeks by your mailbox for a response.

How soft have we gotten in 2013? We just pull out our smart phones when we want to catch a bus. Back in 1971, you had to mail in a bus stop inquiry, and wait two weeks by your mailbox for a response.

Photo: Pro! Magazine/Figone Family Collection

How soft have we gotten in 2013? We just pull out our smart phones... Photo-5700403.77417 - SFGate

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This was a better system than the current internet ballot stuffing. My 49ers-loving, Rams-hating mother is going to disown me for this, but it's hard to go against Merlin Olsen here. Father Murphy 4 Life.

This was a better system than the current internet ballot stuffing. My 49ers-loving, Rams-hating mother is going to disown me for this, but it's hard to go against Merlin Olsen here. Father Murphy 4 Life.

Photo: Pro! Magazine/Figone Family Collection

This was a better system than the current internet ballot stuffing.... Photo-5700404.77417 - SFGate

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I'd make fun of these, but they're not much bigger than the Beats by Dre headphones that Colin Kaepernick wears. (Hipster tip: You can buy the 1971 models on eBay. For less than $50 you'll be King of the Mission.) less

I'd make fun of these, but they're not much bigger than the Beats by Dre headphones that Colin Kaepernick wears. (Hipster tip: You can buy the 1971 models on eBay. For less than $50 you'll be King of the ... more

Photo: Pro! Magazine/Figone Family Collection

I'd make fun of these, but they're not much bigger than... Photo-5700405.77417 - SFGate

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A good 25 percent of the advertising in Pro! magazine was for auto dealerships in Burlingame. This was one of the less ambitious ones. Smoking ads and national car ads were also popular.

A good 25 percent of the advertising in Pro! magazine was for auto dealerships in Burlingame. This was one of the less ambitious ones. Smoking ads and national car ads were also popular.

Photo: Pro! Magazine/Figone Family Collection

A good 25 percent of the advertising in Pro! magazine was for auto... Photo-5700406.77417 - SFGate

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There were a lot of smoking advertisements -- this is my favorite because the guy looks like Paulie from "Rocky III.'' Note the comparatively tiny surgeon general's warning.

There were a lot of smoking advertisements -- this is my favorite because the guy looks like Paulie from "Rocky III.'' Note the comparatively tiny surgeon general's warning.

Photo: Pro! Magazine/Figone Family Collection

There were a lot of smoking advertisements -- this is my favorite... Photo-5700407.77417 - SFGate

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I look at a lot of old programs, and it's always cool to see a local business that survived 40 years. Especially one trying to sell Astroturf as a consumer product. (Did Conklin Bros. do the "Brady Bunch" backyard?) less

I look at a lot of old programs, and it's always cool to see a local business that survived 40 years. Especially one trying to sell Astroturf as a consumer product. (Did Conklin Bros. do the "Brady Bunch" ... more

Photo: Pro! Magazine/Figone Family Collection

I look at a lot of old programs, and it's always cool to see a... Photo-5700408.77417 - SFGate

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I wrote a full piece yesterday about this Lon Simmons/Gene Washington KSFO advertisement. Such a magnificent advertisement.

I wrote a full piece yesterday about this Lon Simmons/Gene Washington KSFO advertisement. Such a magnificent advertisement.

Photo: Pro! Magazine/Figone Family Collection

I wrote a full piece yesterday about this Lon Simmons/Gene... Photo-5700409.77417 - SFGate

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More on this San Francisco 49ers souvenir ad below -- I included a larger version in the post.

More on this San Francisco 49ers souvenir ad below -- I included a larger version in the post.

Photo: Pro! Magazine/Figone Family Collection

More on this San Francisco 49ers souvenir ad below -- I included a... Photo-5700410.77417 - SFGate