Bing! Microsoft's New Search Engine

Microsoft just introduced its
new search brand, Bing (www.bing.com). While most would call it a search engine, the
Microsoft team prefers it to be known as a decision engine. The intent of the search engine is to help
consumers make more informed decisions without hassle. For instance, Bing Shopping is a tool that
allows you to search new products and deals.
One really cool feature is that it offers local coupons to use at stores
near your home. Bing Travel supposedly
does the work for you to find the best airfare and hotel prices by using
Farecast technology. And Bing Health
amalgamates the information from trusted sources such as the Mayo Clinic and
Medicine Plus.

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So that's the general gist of
Bing, but how did it do when sized up against its largest competitor
Google? As far as the general aesthetic
of the site goes, Bing is far superior.
While people are used to the feel of Google, the actual layout of Bing
is much easier for navigating to what you want.
It has a convenient table of contents that is much more upfront than
Google to categorize your search parameters.
Bing will directly provide you with information instead of making you
click through multiple pages to finally get what you want. The actual search engine of Bing was also
found to be more desirable for the same reason, but many of the results were
quite dated. It will take a while to
surpass the search results of Google, but in time we shall see. Bottom line: Bing is on the rise - Google may
finally have some competition on its hands!