Amazon launches hyperlocal grocery app

The global player will also compete with Nearby, the app-only online grocery service launched by rival player, Flipkart in Bangalore in October.Bengaluru: Amazon India, an online marketplace, has launched a hyperlocal grocery delivery service app in Bangalore to take on other established online grocery delivery firms.

Through this app, customers can order daily essential items from store chains such as Big Bazaar, Godrej's Nature's Basket as well as a nearby kirana store and make their deliveries in two hour delivery.

With this, Amazon.in will now compete with hyperlocal startups such as Grofers Big Basket and PepperTap.

The global player will also compete with Nearby, the app-only online grocery service launched by rival player, Flipkart in Bangalore in October.

According to a Kotak Institutional Equities report, grocery accounts for half of the country's retail consumption. According to the report, inventory-less models could become more profitable through expansion by scaling up operations, but achieving that will be the real challenge due to stiff competition, high churn rates and customer behaviour.

Sachin Bansal, Binny Bansal, sales director Hari, accounts managers Sumit Anand and Sharauque among other employees have been named in the FIR registered on the basis of a complaint lodged by Naveen Kumar, owner of Indiranagar-based C-Store Company.