Our exhibit design firm is made up of a talented team of specialists with training and experience in everything from human interaction and product design to psychology, architecture and creative technologies. We’re particularly passionate about interactive virtual reality exhibits and serious games designed for social good.

Carmelita Strydom

The first friendly face you meet when you arrive at Formula D, I love interacting with people. I'm a hard worker who believes that no task is too big when you have a great team to work with.

Marco Rosa

Managing Director

After joining Formula D interactive in 2010, I've been heavily involved in the process of building our company’s reputation as the best at what we do, building a team that is the best at what we do, and building relationships with clients who get the best work from us.

Jennifer Cohen

Creative Technologist

Any tech needed for a particular project, I jump into! This means – even with an undergrad in Electrical Engineers and a Masters in Digital Interactive Media – I’m still learning a lot on the job and through self-teaching using online resources. It’s constantly challenging but in the best kind of way!

Siphokazi Tetani

Caretaker

I’m the first person in, in the morning, to make sure that the offices are spick and span and the kitchen is ready for people to use for breakfast and lunch. I also ensure that all our meeting rooms and other facilities are cleaned and presentable should clients be visiting.

Scott Chapman

Creative Developer

Officially, I trained as a multimedia designer but I also do development, UX design, project management and an assortment of other things. Basically, anything to get the project done.

Michael Wolf

Chief Executive Officer

I founded Formula D interactive in 2007 with the vision to explore the boundaries between physical and digital interaction with a strong focus on education and science communication.

Thabelang Makhooa

IT Support Technician

My role at Formula D is all about problem solving. I’ve got to figure out what makes every piece of new technology we bring in tick, and then figure out what’s made it stop when it does. I’m involved in daily maintenance of all the internal systems and machines.

Claudia Valensky

Finance Manager

It's my responsibility to know where every cent is being spent at Formula D interactive as well as when money is due from clients for projects and work completed.

Johan Du Toit

Product Designer

Being a product designer requires that you create solutions on multiple levels – repeatedly, until you reach the sweet spot where it all works together technically, aesthetically and realistically. The best part about this kind of work – especially at Formula D – is that you’re doing something for the very first time, every day.

Maxime Laprade

Project Management Intern

I am interested in project management, particularly within the field of exhibit design and creation, and was thrilled when Formula D interactive accepted my application to intern here. I'm looking forward to learning all that I can during my 6 month internship!

Jean-Jacques Roussow

Art Director

I move pixels around the screen. A lot of pixels. But, seriously, my role also involves a lot of oversight on all the projects in the company with a focus on detail and quality control. I bridge the divides in disciplines and ensure that everything we produce is of a very high standard.

Jonathan du Toit

Video Effects Artist

I'm involved in doing everything needed to create the visual effects in our interactive digital projections or mobile and online applications. This can mean everything from animating interaction sequences or cut-scenes to 3D modelling and visual effects.

Natalia Tofas

Industrial Designer

“Cool idea! Let’s make it work”! A designer’s goal is to observe, understand, empathise and ideate. It’s not enough to build products that function, we need to bring beauty into people’s lives. I fabricate within the given constraints. I’m fascinated by the physics of the world we live in and the bridge between analogue and digital.