VKB Foods

The first VKB Foods store in Sasolburg opened on the 21st January 2016.

What makes the VKB Foods concept so unique is that most of the products sold to the public are exclusive to the VKB Group. Brands that are part of the VKB Group are Grain Field Chickens (GFC), Magnifisan and Super Sure. Other brands include Eskort, Nature’s Garden and I&J. Cold drinks, sugar beans, popcorn, raw peanuts, GFC IQF Chicken portions, long-life milk, bread, eggs, samp and maize are just some of the products available at the VKB Foods store. Along with all these products there is also a Hot Deli which serves freshly made meals throughout the day which customers can either take away or sit down to enjoy.

Rob Farley, Sales and Marketing Executive of Grain Field Chickens, says that part of their strategy is to capitalize on critical parts of a value chain. One of the most crucial elements is their consumers and the ability to get closer to them and what they need. VKB Foods offers them exactly that opportunity.