The research program will focus on cervical cancer, sexually transmitted infections and depression – three priority health issues identified by the Pima County Cervical Cancer Prevention Partnership (PCCCPP).

Lead researcher Dr. Francisco Garcia, director of the Pima County Health Department and distinguished outreach professor at the College of Public Health, said Hispanics are the largest and fastest growing ethnic group in Pima County. Hispanics comprise 34 percent of the total population, according to U.S. Census Bureau data, but of that figure, 20 percent of adults and 12 percent of children do not have health insurance, Garica noted.

Reaching out to diverse groups of people to explain complex health information is one of the many important roles of public health professionals.

Using the screening recommendations by the U.S. Prevention Services Task Force covered under the Affordable Care Act, the coalition will translate and adapt women's health information into a culturally and community relevant educational campaign. Information will then be delivered by community health workers, also known as "promotores de salud," to Hispanic women in Pima County.

"Evidence-based recommendations are developed by scientists and the federal government, but many times the information is not delivered in a way that consumers can use," Garcia said.

Community health workers are recruiting 3,000 Hispanic women living in Pima County to participate in the study. The promotores are volunteer and paid frontline public health workers who are trusted members of the community they serve and play a key role in communicating health information and services to community members.

"Information is not useful if it is not packaged in a way that is understandable to people in the community we want to reach," said Allison Hopkins, program director at the Center of Excellence in Women's Health. "Our job is to modify the existing evidence-based recommendations by the U.S. Prevention Services Task Force and deliver them in a way that members of this community will understand."

During the educational campaign, the research team will track the experiences of the women who participate in the program.

"The results will help determine the impact of the educational campaign," said Martha Monroy, co-investigator and program director at the Center of Excellence in Women's Health.

"We want to know how many women get screened after receiving information from the promotores. This will also help us determine if a culturally and locally relevant educational intervention is enough to facilitate behavior change in people who are not getting screened for certain diseases," Monroy said. "We can use this information to improve our next intervention."

Hopkins said the research has the potential to help Hispanic women in Pima County by providing them with the information and resources necessary to get screened for cervical cancer, sexually transmitted infections and depression.

"When it comes to public health," she said, "prevention is the key to fighting disease."

The mission of the Center of Excellence in Women;s Health at the UA's Mel and Enid Zuckerman College of Public Health is to improve the health and wellness of women throughout the lifecycle, with an emphasis on underserved girls and women.

For more information about the "Reach out for Healthier Communities" research grant, please contact Allison Hopkins at the Center of Excellence in Women's Health: 520-626-8528, hopkin28@email.arizona.edu.