If you are unable to learn what your potential customers are looking for, you might as well not even waste the money on advertising. So spend some time researching your target market until you have their wants and needs crystal clear in your mind.

Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client? Overall, this post serves to gives you a why, what and how glimpse inside blogger promotion.

"Marketing departments now need to be expert in digital advertising, with all its search engine optimization and real-time auctioning of pages. They’ve had to come up to speed on new performance metrics, and answer any skepticism about ROI."

Here we are, eight months into 2014, and we’re already talking about the future of SEO. It seems like just yesterday we were discussing how to blast off your SEO content and rankings for the future—2014. We saw noteworthy changes in optimization, including Google’s unmistakable push for content o...

Why should entrepreneurs and business owners care about integrating search and social into a marketing plan? They can't afford not to. Let the statistics speak for themselves:

- 72 percent of Internet users regularly use a social network and social media marketing budgets are projected to double in the next five years.

- Every month there are more than 10.3 billion Google searches, with 78 percent of U.S. internet users researching products and services online.33 percent of organic search clicks go to the first result.

- (SocialTimes)The top four positions, generally those considered to be "above the fold," receive 83 percent of first-page organic clicks. (Brent Carnduff)

Great article. With 97% of the US population having a cell phone within arms length 24 hrs a day, and over 50% of search with local intent taking place on mobile device, the convergence of search, mobile & now social is undeniable. As the post indicates, if you're not in the top 5 positions in Google you (pretty much) don't exist. Great read!

In a risk-averse climate, co-branding can often be the answer to landing retail placement and driving revenue. And when it works, it really works - just look at February’s The Lego Movie. But what about whe …

In a risk-averse climate, co-branding can often be the answer to landing retail placement and driving revenue. And when it works, it really works - just look at February’s The Lego Movie. But what about whe …

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.