Lena Dunham and Jemima Kirk Are Unretouched In This Lingerie Campaign

The newest faces of Lonely Label’s completely unretouched lingerie campaign are none other than Lena Dunham and Jemima Kirke: Girls stars, real life BFFs, and totally free-spirited spokeswomen on body positivity. Lena, specifically, has been quite outspoken on the subject, penning a piece in her newsletter Lenny stating that she will no longer allow photographers to retouch images of her.

They shot a series of images for the New Zealand brand, which has launched the Lonely Girl Project to prove that lingerie can be totally wearable and make every girl feel comfortable in her own skin.

In one image, Lena sits on the side of a bathtub; in another Jemima does Lena’s makeup as they look equally stunning in sheer black lingerie sets. Each image is totally real, and each awesomely beautiful. While the pair may not have had to think twice before posing in their bra and underwear, as they’re frequently wearing even less than this on the silver screen, the statement they are making for girls everywhere is an incredibly powerful one.

Photo: Courtesy of Lonely Label

In the newest addition to the campaign, the brand states, “Instead of being objectified, the women who participate in these campaigns—in this case, Lena and Jemima—are empowered and exhibit real beauty that will hopefully help women everywhere feel a little more liberated.” You can find the whole campaign, here.