GERMANY/UK: Warsteiner picks Thwaites to take UK-wide distribution

Warsteiner Group has consolidated its distribution in the UK, selecting Thwaites to handle its on- and off-trade presence nation-wide.

The German brewer said earlier today (4 September) that Thwaites, which previously only distributed Warsteiner's namesake brand in the on-trade in the north-west of the country, has signed a “long-term” agreement covering the whole of the UK. Thwaites replaces two “partners”, Warsteiner confirmed to just-drinks.

“We felt that (our UK distribution) was too fragmented, so decided to appoint Thwaites to undertake on- and off-trade distribution across the entire UK territory,” said Catharina Cramer, managing partner of Warsteiner. “We … are happy to have another family-run company as an additional international partner at our side.”