…Balarāma means guru-tattva. Balarāma represents guru. Yasya prasādād bhagavat-prasādaḥ. If we want to understand Caitanya Mahāprabhu, if we want to understand Kṛṣṇa, then we must take shelter of Balarāma. Nāyam ātmā bala-hinena labhyaḥ. This bala-hinena labhyaḥ, this Vedic injunction, means “Without the mercy of Balarāma you cannot understand, you cannot realize your spiritual identification. So that Balarāma comes as Nityānanda Prabhu.”

…So if we want actually peace of mind, if we actually want to be free from this material fatiguement, then we must take the shelter of Nityānanda Prabhu. Nityānanda Prabhu is the strength, spiritual strength. And without spiritual strength you cannot approach Kṛṣṇa.

…I have not bribed these American and European boys to become Krishna conscious. I have no money. When I went to America, I had only seven dollars. One hour’s expenditure in New York. There is no question of bribing them. But they heard about Krishna. I was reading Bhagavad-gita on the street, in the park, and chanting. They heard, and they came to me. They became attracted. Why?

Just Give Them Chance to Hear About Krishna
Srimad-Bhagavatam Lecture 1.2.17 Vrndavana, October 28, 1972
By His Divine Grace A.C. Bhaktivedanta Swami Prabhupada

Translation: “Sri Krishna, the Personality of Godhead, who is the Paramatma, Supersoul, in everyone’s heart and the benefactor of the truthful devotee, cleanses desire for material enjoyment from the heart of the devotee who relishes His messages, which are in themselves virtuous when properly heard and chanted.”

There is a English proverb that “God helps him who tries to help himself”. That is a English proverb. So to become Krsna conscious is not very difficult thing. People have no taste. They do not understand the importance of this Krsna consciousness movement. But this is the only way by which one can become perfect and happy.

It is confirmed in the Bhagavad-gita that just to become happy and peaceful one has to learn three things.

If you want… Because the problem is that we want to be happy and peaceful. Everyone says, “I want peace. There is no peace in my mind.” That is a general understanding. Nobody can say that “I am completely happy and peaceful.” No, that is not possible. The material world is made in such a way that you cannot feel happy. That is not possible. First of all, we have come to this material world to enjoy sense gratification, but that is not our proper business. Our proper business is to satisfy the senses of Krsna, not our senses. So because we have deviated from our original position, therefore it is always a perplexity of our life. But due to illusion we cannot understand it.

…As soon as one understands his identity, his relationship with God, then immediately he becomes happy. We are so full of miseries because we have identified ourselves with the material world. Therefore we are unhappy. Anxieties and fearfulness are due to our misidentifying with the material world.

A Lecture Given At Conway Hall, London,
By His Divine Grace A.C. Bhaktivedanta Swami Prabhupada

We Are All Eternal Servitors of Krsna

Today’s subject matter is our relationship with God. That is self-realization. The sankirtana movement is the easiest process for self-realization because it cleanses the heart. Our misunderstanding of our identity is due to the dust covering the mirror of the mind. In a mirror which is covered with dust one cannot see himself. But if it is very clear, then one can see himself. So meditation is a process for cleansing the heart. Meditation means to try to understand one’s relationship with the Supreme.

…So sufferings are always there. But we are trying to adjust by patchwork. Sufferings are always there. Everyone is trying to get out of sufferings, that is a fact. The whole struggle for existence is to get out of the suffering. But there are different kinds of prescription… But according to Krishna consciousness movement, you can get out of all sufferings if you simply change your consciousness, that’s all. That is Krishna consciousness.

In any case you are only servant
Lecture given by His Divine Grace A.C. Bhaktivedanta Swami Prabhupada
Seattle, September 27, 1968

So our program is to worship the original Supreme Personality of Godhead, Krishna. Govindam adi-purusam tam aham bhajami [Brahma-samhita: “I worship Govinda, the primeval Lord”]. In this material world everyone is trying to get happiness and to get relief from distress. Two things are going on, attempt. There are different processes. Material process is completely absurd. That is already proved. No amount of material comforts or happiness, so-called happiness, can give us the actual happiness that we are hankering. That is not possible. Then there are different other processes also.

There are three kinds of miseries due to our material conditional life: adhyatmic, adhibhautic, adhidaivic. Adhyatmic means pertaining to the body and to the mind. Just like when there is some disarrangement of the different functions of metabolism within this body, we get fever, we get some pain, headache—so many things—so these miseries are called adhyatmic, pertaining to the body. And another part of this adhyatmic misery is due to the mind.