IFC, Time Warner Team Up on FilmFest

Woodbury, N.Y. -- The Independent Film Channel next monthwill help sponsor College Music Journal's "FilmFest '98 -- afour-year-old, New York-based film festival featuring cutting-edge films.

As part of the festival, IFC affiliate Time Warner Cable ofNew York City will sell exclusive festival passes to its subscribers, allowing them towatch three of the six films. Until now, the film festival was open only to those in thefilm industry.

Caroline Bock, vice president of marketing at IFC, saidTime Warner sent direct-mail pieces to more than 200,000 subscribers. IFC is one of 11channels in Time Warner's "MetroChoice" package, which should be availableto all of its New York neighborhoods by the end of 2000.