Creating a Career Advantage: Your Unique Value Proposition

I do not try to dance better than anyone else. I only try to dance better than myself.

~ Mikhail Baryshnikov

In a busy, competitive world, our attention and energy can easily become focused on addressing the external expectations and demands of our jobs.

And, we may find ourselves so distracted by this outside noise, that we neglect hearing our own voice; establishing our own set of criteria for what we want and need from our career and life.

Taking the time to assess, embrace and articulate our true talents and gifts, as well as our preferred skills and core value sets, can provide the foundation and focus to be the best we can be at work; allowing us to create an advantage – a way to “stand out” in the workplace.

The notion of “brand”, or what I prefer to call “Unique Value Proposition” (UVP), is an important component of career planning that includes: