Developed by JC Entertainment Corp., FreeStyle Street Basketball emphasizes community play, customization and fun for all styles of gamers. The game was first launched in Korea in 2004 and since then has become one of its most popular games.

â€œWe are thrilled to be working with VU Games to bring FreeStyle Street Basketball to North America,â€ said Yang Shin Kim, CEO and founder of JCE.

FreeStyle Street Basketball allows players to test their skills in the ultimate street basketball game where every player you meet is an actual person with a look and style all their own. In FreeStyle Street Basketball players create a one-of-a-kind streetballer and level up through experience on the court. Players can customize their character by purchasing gear, clothing, and skills through experience points and micro-transactions.

â€œWe are excited to be the first Western publisher to bring a successful casual online game from Asia to North America,â€ said Bruce Hack, CEO of Vivendi Universal Games, â€œFreeStyle Street Basketball uniquely blends basketball and character building gameplay in a stylish multiplayer online environment.â€

Sierraâ€™s new online division is headed by Ed Zobrist, formerly SVP, Global Marketing. Based at the VU Games headquarters in Los Angeles, Sierra Online is dedicated to publishing games for online play and distribution on every viable platform.