National

Sauza® Tequila, the margarita’s favorite tequila, unveils the second iteration of its popular “Make It” campaign. The successful marketing program broke new ground in 2012 by speaking to women the way they want to be spoken to while delivering a visual delight – a Fireman, an adorable kitten and a great-tasting recipe for margaritas. This ... read more>

On March 14th, the Metro Package Store Association held a board meeting at Trattoria L’incontro in Queens. Jason Glasser and William Slone of Beverage Media made a presentation on features of the revamped Search & Order functions of The Cellar. The board also discussed various legislative issues impacting off-premise retailers in New ... read more>

HEY BARTENDER 4th Row Films debuted their documentary Hey Bartender at SXSW in March. The film, written and directed by Doug Tirola, focuses on two bartenders—Steve Schneider at Employees Only in New York City and Steve “Carpi” Carpentieri of Dunville’s in Westport, CT—in the era of the craft cocktail. The film offers rare access to ... read more>

YELLOW TAILHOPS ON TRENDS Leaders don’t stay on top by sitting pat. So it should come as little surprise that Yellow Tail has tapped into not one but three current trends with recent launches. Sweet White Roo is a blend of Pinot Grigio, Sauvignon Blanc and Semillon grapes. Big Bold Red takes aim at the ... read more>

One of the biggest complaints from customers at craft bars has been the time it takes to get a cocktail, as well as the price. This backlash has led many operators to rethink their beverage ... read more>