Oh yeah, we've never heard any Mcdojo advertise that they teach kickboxing only to find out it's cardio kickboxing.

I'm not saying it won't happen, but the gyms which do this already do it anyway. Swapping out "Kickbox" and putting in "MMA" is just the latest incantation.

Have you been puking all along, or is there something specific which makes the MMA exercise programs different and/or more susceptible to making a bad McDojo "legit"?

Calm down, it's only ones and zeros.

"Your calm and professional manner of response is really draining all the fun out of this. Can you reply more like Dr. Fagbot or something? Call me some names, mention some sand in my vagina or something of the sort. You can't expect me to come up with reasonable arguments man!" -- MaverickZ

"Your calm and professional manner of response is really draining all the fun out of this. Can you reply more like Dr. Fagbot or something? Call me some names, mention some sand in my vagina or something of the sort. You can't expect me to come up with reasonable arguments man!" -- MaverickZ

"Your calm and professional manner of response is really draining all the fun out of this. Can you reply more like Dr. Fagbot or something? Call me some names, mention some sand in my vagina or something of the sort. You can't expect me to come up with reasonable arguments man!" -- MaverickZ

He's not even subtle enough to pretend he's doing anything other than "taking advantage" of MMA and public interest around it. "The media is doing all of the work for us..." He sounds like a slimy politician.

He's not trying to pretend - his newsletter is about marketing so no surprise that he's talking about taking advantage of a trend, just like with the tae-bo fad.* It reads like any other marketing newsletter I've ever seen.

And frankly, he's not even the worst (YK Kim! Come on down!!)

*it was funny to watch all the MA studios in town trying to come up with their own rip-off of tae-bo without infringing on the trademark. The worst was a TKD studio that chose a name that sounded like one might when gargling around a mouthful of hot marbles.