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Shit has hit the fanIt is not about Paytm versus WhatsApp, anymore

We all, by now, know that WhatsApp is bringing payments to its 200 million users in India. But, what we can't fathom is how it will impact our home-grown start-ups like Paytm.

As per a recent report by The Ken, National Payments Corporation of India - that owns, operates and created UPI (the protocol on which payments are built) has amended its guidelines to create exceptions for WhatsApp.

Let that sink in.

This is what the man is saying, and I concur

After failing to win war against India’s open internet with cheap tricks of free basics, Facebook is again in play. Killing beautiful open UPI system with its custom close garden implementation. I am surprised, champions of open @India_Stack , let it happen ! https://t.co/wIsNuF1AiB

Sounds right?For them to survive, they can't let us fail

When Google manipulated the search results and abused its position in Europe, it was fined a record-breaking $2.7 billion (Rs. 17,550cr) by the EU.

In contrast, closer home, India's antitrust watchdog Competition Commission of India imposed a fine of just Rs. 136cr, for the same mistake of Google.

Is it safe to say - we are too scared to punish the biggies? But, is it a fair play then?

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When Flipkart's Sachin Bansal speaks, India needs to listen

Not long ago, Flipkart's Sachin Bansal, in a rather heated debate at the Carnegie Global Summit in Bengaluru, had said, "We need to do what China did - we need to tell the world we need your capital and not your companies."

Way forwardThat said, we are not cry babies. Or are we?

Fair play or not, we can't be cry-babies.

WhatsApp announced that it would be bringing payments to India, a year back. This means every desi company (read Paytm) was forewarned. Why didn't Vijay Shekhar wake up then?

With his muscle-power, smartness and perseverance, he could have also 'arm-twisted' NPCI. But, he chose to build 'Paytm Inbox', a shoddy clone of WhatsApp.

It is a 'dog-eats-dog' world. It is a wake-up call for us to bark.

In conclusion: The last man standing will win the battle

But, true to my tribe, I remain hopeful. I know Paytm will find a way out, and so will Flipkart, Snapdeal and several other Indian start-ups. As they say, "If our hopes are dupes, our fears may be liars." It really is about - the last man standing.

What would be the impact of the war between Paytm and WhatsApp on a common man?

Asked on 15-02-2018 by Hitesh K Prajapati

Answered by NewsBytes

Whenever competition increases, consumer wins. We can now expect tons of freebies by these companies. However, there will be a blood-bath and only one of them will win. This is a 'winner-takes-it-all' market. Moreover, if claims by Paytm are true, WhatsApp Pay will not have 3-factor security measures, which can lead to an exponential rise in frauds. We will have to wait and watch.