Ecommerce retailers: combat online shopping cart abandonment

Online shopping cart abandonment rates are at an all-time high. In some cases, the rate has reached an astonishing 80%. This is exactly why retailers need to continue to optimize their Ecommerce websites year over year, attempting to combat this alarming trend.

A competitive UX benchmark study was conducted on four ecommerce retail websites:

Target

Bed Bath & Beyond

Crate & Barrel

Pier 1

If you're looking to improve sales and conversions on your ecommerce website it's worth looking into this UX benchmark study — includes key recommendations focused on optimizing and delivering great customer experiences. This free report is available for download here.