if you guys are going to play the game, play it right. It's the first word that comes to mind, not the word that is related to the previous word.

For example, the word Heart, normal people wouldn't think (at the very instant they hear the word) of the internal bodily organ which does all that jazz. I (just as an example) think of the word cheerios.

For example, look at the starting to this thread: Lliusion, then pancakes, then cats.