All operators selling into the British market will be required to hold a Gambling Commission licence to transact with British consumers and advertise in Great Britain - whether their operation is based here or abroad.

Fighting illegal activity and corruption

“These proposals will ensure that British consumers enjoy consistent standards of protection, regardless of where a gambling business is based, and will also help the fight against illegal activity and corruption in sports betting.”

Chairman of the Gambling Commission, Philip Graf said:

“We welcome the proposed changes as currently we regulate less than 20 per cent of online gambling by British consumers and cannot insist on overseas operators providing us with information about suspicious sports betting transactions.”