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Strategic/Ampersand adds four clients

Toronto-based Strategic/Ampersand has recently gained four new clients. Information technology company Dimension Data Canada retained the firm to conduct a direct marketing launch campaign along with media relations and ongoing public relations. Video game company Microids of France has hired the agency to launch four new computer adventure games in North America. Unitron Hearing, a maker of hearing devices, has hired Strategic/Ampersand to conduct public relations for the launch of a new product called Yuu. Smart Systems For Health, an agency of the Ontario Ministry of Health and Long-Term Care, has retained the firm to develop a public relations and constituent awareness campaign, along with an internal communications program.