Atlanta Hawks Unveil Racy Ashley Madison-Themed Advertising Campaign

The Atlanta Hawks had the best record in the Eastern Conference last season. They return four All-Stars and the NBA coach of the year.

And they need an adultery-themed ad to lure fans to the arena.

Two seasons ago, the Hawks finished with the third-worst home attendance in the NBA, averaging 14,339 fans (76.6 percent of the arena), despite being a playoff team. The Hawks' 2014-15 success bumped attendance to 17,412 (93 percent), but there is still room to improve.

Enter Ashley Madison, the online dating service geared toward men and women who are married or in committed relationships. The website was hacked in July, and customer data was leaked.

The Hawks are using three Georgia residents with the birth name Ashley Madison, two females and one male, to attract new fans. The first ad campaign is called "The Real Ashley Madison." The phone number listed is 1-855-HAWK-LUV.

The Hawks have done some unique stuff to boost attendance, but taking a theme from a website centered around adultery is a first. If the team continues to perform at a high level, navigating Atlanta traffic to Philips Arena will become more than a guilty pleasure.