A beautifully worded essay will carry convincing arguments that might trigger new behaviors. But given our general resistance to change, few of us will take the time to read through the essay, unless we have a strong motivation to do so.

This is where visuals can help. A 2-minute animated video explainer will communicate, in an enjoyable nutshell, what's in it for the viewer, and how to get started.

With this in mind, the French branch of the European Recycling Platform, ERP-France, commissioned a video to explain what ecodesign is to medium and small producers of electrical and electronic appliances. The purpose of this explanatory video is also to show producers why it's in their interest to apply ecodesign principles, and how they can begin to implement them.