Jackson’s Twitter handle stands for the number of NBA championships he won, including five with the Lakers (2000-2002, 2009-2010). His avatar also features eleven rings, the photo for his upcoming book, “Eleven Rings: The Soul of Success” that will be released in late May.

Jackson describes himself in his Twitter bio as “Coach and Author.” Jackson is also the author of “Maverick,” “Sacred Hoops” and “The Last Season,” and he co-wrote “More Than a Game” with Charley Rosen.

Though he hasn’t tweeted yet, Jackson has collected more than 25,000 followers.

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