We haven't followed Dennis Kneale's feud with financial bloggers, but it sounds hilarious: They call him "Beaker," "super dipshit," "clueless," and compare his show to a Saturday Night Live skit. Kneale wants the world to know.

The CNBC Reports host clearly wanted to push back at the "cowardly" critics, and a CNBC segment about his feud gave him the chance to call his online enemies "dickweeds" and slam one in a live interview (see heavily-edited excerpt above). In the end, though, it's the bloggers who win: Whatever his ratings, Kneale's on-air pushback against a lone, anonymous blogger is sure to be a traffic boon to the targets of his ire — and a revelation to viewers who might never have heard them.