Sunday, February 12, 2017

Arctic Cooler

Recently picked up a vintage Spring / Summer '64 catalog for the True Value Hardware stores (more from it coming up too), but first things first, I wanted to share this ad for the molded foam, solid plastic insulated "Arctic" Cooler, --plus its smaller variations, the Cub Cooler and Picnic Jug. I had completely forgotten about these wonderfully designed, colorfully dotted containers, but seeing them again seriously sent me reeling back in time, because... well... being the evil older brother that I was in the mid 70's, I remember telling my innocent lil sister that these coolers were actually made out of delicious Certs mints, and I dared her to take a bite out of one. And she tried-- and almost succeeded! And needless to say my parents were't too happy about it and I got into big bad trouble. Memories.

7 comments:

Excellent story. I loved those colored dotted beauties. We had a Picnic Jug or something very similar. I remember the handle looking like that—a red plastic sleeve over the stiff wire handle—and the flip-top pour spout. I wonder if it's still in my parents' basement. I was in 5th or 6th when my friend and I wanted to ride our bikes way out of town on the county roads. For liquid nourishment, I filled the jug with 4 cans of Welch's grape pop, disconnected the handle to put it over the top tube of the bike frame, and reconnected it.

About Me

(aka Steve Banes) Editor / co-editor of IDW's Chilling Archives of Horror Comic Books: ZOMBIES, RETURN OF THE ZOMBIES, DEVIL TALES, and MUMMIES, as well as co-host of the bi-monthly HAUNTED HORROR comic series and HAUNTED LOVE miniseries. (All image scans and photography by me from items found in my own personal collection-- except where noted.)