Every night, from 11:57 p.m. until midnight, Brazilian artists (and brothers) Otávio and Gustavo Pandolfo, a.k.a. Os Gemeos, have taken over Times Square for the month of August. The animation of their characters will grace billboards at the crossroads of the world.
This midnight project, called Parallel Connection, is part of Midnight Moment, presented by The Times Square Advertising Coalition (TSAC) and Times Square Arts. According to a press release, the clip was developed specifically for Times Square, “breaks the barriers between imagination and reality. The brothers want to connect with the joyful and creative aspects that they feel every individual has inside of themselves and can visualize through dreams. The dream world is the one place where every person in the universe can be connected if they can just break the barriers between imagination and the physical world.”