How to Rock Digital Marketing

Are you tired of hearing about content is king? Google is going to continue to change their algorithms and keyword rich content that is engaging and written for people to read and easily understand will continue to rule the web.

Dominating search is everyone’s goal. Optimizing your website for search by filling out descriptions, meta data on images, using headline tags, creating a site map and registering it with Google and Bing Webmaster Tools are just a few of the essentials you need in place.

Experts have been predicting social media is going away since 2008. Social is here to stay and you must play the game to be seen by your prospective customers. Unfortunately pay to play is here to stay also. Make sure you include social advertising as part of your budget.

As quoted by Bernadette Coleman, Content is King and Local is Queen. A key element in dominating search is leveraging local SEO, which includes reviews, citations, local focused website content, schemas and geotagged images.

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