Evidence and Research into Subliminal Messages

Welcome to our page about subliminal research, but before we get into it, please be aware:
If you either don’t believe in subliminal messages, or don’t want personal change, then they
probably won’t work for you. You need to keep an open and positive mind, and you need to personally
want to change.

Having said this we want to share with you some of the information which we read ourselves,
many years ago - the same information which got us excited about subliminal audio and inspired
us to start our own personal journeys of self improvement through the use of subliminal audio.
We were amazed at the changes and results we experienced and ultimately this led to creating our
own subliminal audio and perfecting our techniques over the last 10 years.

An Overview

Before we get into some specific research studies which show how subliminal messages can help
in terms of self improvement, here are a couple of case studies which show the nature of subliminal
messages generally, and that information really can enter into our minds without our knowledge.

Basic perception without an awareness of perceiving is possible

Researcher Ed Kazdin compiled some secondary research into perception - the first notable one
being with surgical patients undergoing anaesthetic.

Now the very nature of a strong anaesthetic is that it ensures the patient is completely
“under” and unaware of all events - simply put, under anaesthetic a patient has no conscious perception.

The test patients a set of headphones and played a simple recording of words being spoken in
repetition. Then, after the surgery they were presented with the start of a word and asked to
complete it - i.e .gui _ _ _ _ / pro _ _ _ _.

The words in this instance which were played were “guilty” and “proud”, and while there are many
other possible combinations (such as; guilt, guild, guile; prove, prowl, probe), statistically,
patients were much more likely to fill in “guilty” than any other word.

This means that because patients under anesthesia have no conscious perception of the external
environment, so information is capable of being perceived without any conscious
awareness.

This was actually the first piece of research we read, and we were really excited and inspired
to try subliminal self improvement and learning for ourselves - but we kept reading too and
read more about subliminal messages specifically - as in this next piece also from the secondary
research of Ed Kazdin.

Audio, transmitted subliminally does reach the subconscious mind

Ed compiled several research studies in which was concluded that peoples' thoughts,
feelings and actions can be influenced by stimuli processed, without any awareness of perceiving.

In these studies, people were simply asked whether or not they were aware of perceiving.

For example, subliminal audio was used; letters of the alphabet or numbers were whispered so
faintly that observers claimed that they were unable to hear any sound whatsoever. To test whether
they had been perceived subconsciously still, the observers were asked to make guesses regarding
the stimuli.

For example, the observers were been asked to guess whether a letter or a digit had been spoken.

The result was so consistently seen that the observers' guesses regarding the stimuli were more
correct than would be expected on the basis of chance guessing. So,despite the observer’s saying
they were unaware of perceiving the stimuli, their guesses indicated that they did in
fact perceive sufficient information to make accurate guesses regarding the stimuli.

This style of experiment has been repeated 100s of times and when compiled, they leave no
doubt that we can perceive subliminal audio stimulus.

People say they can’t hear anything, but the information does reach their
subconscious mind.

This is the official psychology journal write up for Ed’s research: Source: A. E.
Kazdin (Ed.), Encyclopedia of Psychology (Vol. 7, pp. 497-499). New York: Oxford
University Press, 2000. You can read the full research paper here

These two studies showed us that 1. perception without awareness is possible, and more
specifically that 2. subliminal audio does reach the subconscious mind. But now things
get really interesting... here are some research pieces and case studies which made it
into the mainstream media and really led to the rise in popularity that we see today with
subliminal audio.

British researchers have shown messages we are not aware of can leave a mark on the brain

Researchers found that briefly displaying subliminal messages so quickly that people do
not even consciously notice, does nevertheless change their thinking.

Professor Lavie believes that the ability to subconsciously pick up fleeting signals could have
developed as a way of picking up fleeting warnings.

“Clearly, there are evolutionary advantages to responding rapidly to emotional information,”
she said. “We can’t wait for our consciousness to kick in if we see someone running towards
us with a knife or if we drive under rainy or foggy weather conditions and see a sign warning ‘danger’”.

Professor Lavie believes the research may have implications for the use of subliminal marketing to
convey messages, both for advertising and public service announcements such as safety campaigns.

* This article
is taken from “The Telegraph”, a broadsheet newspaper from England.

Subliminal Advertising Leaves Its Mark On The Brain

University College London researchers have found the first physiological evidence that invisible
subliminal images do attract the brain's attention on a subconscious level. The wider implication
for the study, published in Current Biology, is that techniques such as subliminal advertising,
now banned in the UK but still legal in the USA, certainly do leave their mark on the brain.

Using fMRI, the study looked at whether an image you aren't aware of - but one that reaches
the retina - has an impact on brain activity in the primary visual cortex, part of the occipital lobe.

Subjects' brains did respond to the object even when they were not conscious of having seen it.
This research shows that when your brain doesn't have the capacity to pay attention to an image,
even images that act on our subconscious simply do not get registered."

Dr Bahador Bahrami, of the UCL Institute of Cognitive Neuroscience and the UCL Department of
Psychology, said: "What's interesting here is that your brain does log things that you
aren't even aware of and can't ever become aware of”.

* This article
is taken from “Science Daily”, an online scientific research publisher.

Subliminal Messages Reduce Shoplifting

In 1979 that nearly 50 department stores in the U.S. and Canada had been using subliminal messages
over their music systems which had resulted in a significant reduction in both customer based
shoplifting and employee theft.

One East Coast chain amounted savings of $600,000 over a nine-month period.

Another story in the Wall Street Journal in 1980 stated that subliminal messaging a New Orleans
supermarket resulted in an all time low within 6 months of use - from $50,000 per six month
period to a figure of $13,000! Furthermore cashier shortages dropped from $125 per week to
below $10 per week.

* This article
is taken from “Time Magazine”, a leading weekly American news magazine.

It seems apt to finish on a quote from Carl Jung - the founding father of modern psychology

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