According to the company earlier known as Obi, the smartphones are aimed to attract discerning young people in fast-growth markets in Asia, Africa and the Middle East. Designed by San Francisco-based product studio Ammunition, the SF1 and SJ1.5 will integrate technology from Qualcomm, Dolby, Sony, Corning Incorporated, Google, MediaTek, Japan Display, Inc. and Samsung to deliver a powerful performance.

"Obi has taken the best of Silicon Valley - innovations in design, state-of-the-art technology and high standards for manufacturing - and fused them into beautiful, powerful tools at attractive prices," co-founder Sculley said at a launch event here.

The SF1 and SJ1.5 can run Google Play Store supported Android applications. Besides the AVG Anti-Virus app, other apps loaded on the SF1 and SJ1.5 will be Swiftkey, AccuWeather, Clean Master, and ColorNote.

"It takes a community to create a unique technology product and customer experience, and Obi has developed a strong, global eco-system of more than 20 companies - all contributing to inspire our Worldphone vision and make it a reality," said Obi co-founder and CEO Neeraj Chauhan.

In addition, Obi said that its strategy has gained the support of global insurance giant Generali Group, which co-invested in Obi with a venture capital fund consistent with the group's approach to invest in innovative startups.