ACTIVATION GALLERY | RETAILER SPOTLIGHT
Kroger Notables
Kroger significantly
increased the scale of its
annual "March to Savings"
instant-win game this
year, expanding from
six to 18 participating
manufacturers and
providing a prize pool of
60,000 digital coupons
for free product. In
stores, stanchion signs
and standees plugged
the promotion, the
latter decorated
with balloons and
dispensing recipe books.
The P-O-P materials
directed shoppers to a
promotional website
operated by You
Technology where
they could play the game
from March 5 to April 6.
78
y SHOPPER MARKETING JULY 2017
Kroger offered deals on dozens of
personal care and cosmetics brands
during its biannual "Beauty Event" sale
from March 22 to April 5. Stanchion
signs and shelf talkers positioned in
the health & beauty departments
depicted brands including Procter
& Gamble's Olay, Coty Inc.'s
CoverGirl, L'Oreal USA's Garnier
Fructis and Johnson & Johnson's
OGX. The promotion offered mixand-match, "buy 1, get 1 50% off" or
"buy 2, get 1 free" deals on thousands
of SKUs. Shelf tags marked other
qualifying products.

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