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PR 99

1. All of the following are to be considered when making ethical decisions in public relations EXCEPT: * Ethical decisions are based on: the public interest, employer or client, * professional organization code of ethics and personal values

2. Which demographic group is the largest consumer of television, magazines, books, and newspapers? Seniors/Baby Boomers

3. “Respecting all opinions and supporting the right of free speech” is connected to which PRSA core value? Fairness

4. According to Cabot’s Foundational Principles, “It’s not what you say…its what they hear

5. Critics often complain that PRSA’s code of ethics is not helpful because not enforced, no teeth, no consequences. * There is not punishment or a way to enforce it

6. Most professional groups believe that the primary purpose of establishing codes of ethics is not enforcement but education and information. To help society understand the role of Public Relations pro organizations can play a key & powerful role in advancing ethical practice *Education

7. What do the letters ROI stand for in business? Return on Investment

8. Ethics in public relations begins with What is right and What is wrong. the individual and is directly related to his own value system as well as the good of society.

9. A person filing a libel suit usually must prove which of the following? 1.False Statement
2. Identified
3. Actual Injury
4. Negligence

10. To use an employee’s image in product publicity, sales brochures, or advertising, the organization must have a signed release on file

11. Any e-mails an employee writes at work are property of the work, ----(REAL ANSWER)SUBJECT TO MONITOR BY THE EMPLOYER

12. Which of the following can be copyright protected? Brochures, drawings, news features, cartoons, photographs, recordings, corporate symbols, slogans

13. All of the following are suggestions for “winning” in the court of law and the court of public opinion EXCEPT: carefully planned...

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...﻿Jack and Pritchard (1994) provided a definition of ethics: “Ethics is concerned with how we should live our lives. It focuses on questions about what is right or wrong, fair or unfair, caring or uncaring, good or bad, responsible or irresponsible, and the like” (p.3).
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“Ethics is knowing the difference between what you have a right to do and what is right to do.” This quote by Potter Stewart sums up the meaning of ethics.
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In the public relations discipline, ethics includes values such as honesty, openness, loyalty, fair-mindedness, respect, integrity, and forthright communication. This definition of public relations ethics goes far beyond the olden days of “flacking for space” or spinning some persuasive message, but this view is not shared by everyone.
(http://www.instituteforpr.org/ethics-and-public-relations/)
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Current research supports a historical trend of associating public relations with all things unethical – lying, spin-doctoring, and even espionage. Many critics argue that there can be no ethical public relations because the practice itself is akin to manipulation and propaganda. An unfortunate belief among many journalists, policy makers, and laymen is the belief that the term ‘public relations ethics’ is an oxymoron: either an unreal possibility, or smoke and mirrors to hide deception.
(http://www.instituteforpr.org/ethics-and-public-relations/)
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The ethics codes of the major relations associations are normally too general to provide specific...

...﻿"Is PR Practice a Job, a Career or a Profession?"
Aiko Castro, COM43
Before defining whether Public Relations practice is a job, a career or a profession, let us differentiate these terms first. Based on the Merriam-Webster Dictionary, a job is a casual or an occasional work undertaken at a specified amount of time; on the other hand, a career is an occupation undertaken for a significant period with opportunities for progress; and a profession is defined as an occupation that requires special education or training. We can simply say that PR practice could fall into the career or profession category, however, there are more factors for us to regard it as a profession.
In the book titled, This is PR: The Realities of Public Relations by Newson, Van Slyke Turk & Kruckberg, there are criterions to consider whether PR practice is a profession or not. The first criterion is that practitioners have a command over a "body of knowledge." At the moment, there is none available globally; The Institute for Public Relations' Commission on Global Public Relations has efforts to record and codify a body of knowledge that can be utilized by PR practitioners around the globe. The PRSA has its own but it is normally applicable in the USA only. Another criterion of a profession is the existence of a "standard educational curriculum." Specialized education in public relations is growing rapidly around the world....

...
We are the 99%
The Occupying Wall Street protest has been an ongoing protest since September 17, 2010. (Huffington Post – Pg. 1) These people protesting believe that the United States is being treated unfairly with Economic inequality, high unemployment, greed, corruption, and financial services. Myself personally am torn between the two on taking sides. I cannot find it in my heart to say that the single parents that just lost there job and can’t feed their family deserves it. I do believe it is their own fault. If the people occupying Wall Street put as much passion and devotion into finding a job as they are putting into the movement, half of them would agree that the movement is nonsense. The United States of America is based upon freedom. The United States is the fairest country in the globe. The problem isn’t being treated unfair due to the social status, but jobs. How can someone get a job if there are not any?
“We are the 99 percent. We are getting kicked out of our homes. We are forced to choose between groceries and rent. We are denied quality medical care. We are suffering from environmental pollution. We are working long hours for little pay and no rights, if we’re working at all. We are getting nothing while the other one percent is getting everything. We are the 99 percent.” (Mediaite – Pg. 1) This is definitely one posting that I would never agree with. Some people are living in tents, begging “the one...

...The courts rely on forensic psychologist to determine the possibility of recidivism of a sex offender. Forensic psychologist must then rely on the assessment and test of those individuals. It is of the utmost importance that forensic psychologists have valid and reliably assessment and testing measures in order to determine, the probability of recidivism among sex offenders. The psychological constructs, such as cognitive and emotional functioning, of these individuals, must be determined by psychometrics. One of the tools used by most forensic psychologist today is the STATIC- 99; within the construct of this paper STATIC- 99 will be examined. To conclude if the STATIC- 99 is a reliable and valid form of forensic testing to establish the recidivism rate among sex offenders. Not only will the categorizing of probability be elucidated but also the multiculturalism of this form of testing. To see if STATIC-99 will cross race, culture, and ethnicity bridges with used to determine recidivism.
Race, Ethnicity and Culture
There is considerable controversy and overlap in terms used to imply race, culture, and ethnicity (Helms &ump; Talleyrand, 1997, Phinney, 1996). For the sake of this researcher paper, definitions for race, ethnicity, and culture will be examined. During the assessment and testing of individuals it is important to consider not only pathology but also their gender, race, ethnicity, and culture....

...Unit 4 Assignment 2 SAS 99 Paper
AC555-01N
Michelle Schwab
February 22, 2013
Auditors will enter a much expanded arena of procedures to detect fraud as they implement SAS no. 99. The new standard aims to have the auditor’s consideration of fraud seamlessly blended into the audit process and continually updated until the audit’s completion. SAS no. 99 describes a process in which the auditor gather information needed to identify risks of material misstatement due to fraud, assesses these risks after taking into account an evaluation of the entity’s programs and controls and responds to the results. Under SAS no. 99, you will gather and consider much more information to assess fraud risks, than you have in the past (Ramos, 2003).
SAS no. 99 reminds auditors they need to overcome some natural tendencies, such as overreliance on client representations, and biases and approach the audit with a skeptical attitude and questioning mind. The auditor must set aside past relationships and not assume that all clients are honest. The new standard provides suggestions on how auditors can learn how to adopt a more critical, skeptical mind-set on their engagements, particularly during audit planning and the evaluation of audit evidence. SAS no. 99 requires the audit team to discuss the potential for a material misstatement in the financial statements due to fraud before and during the...

...PR Campaign: Overview
Kudler Fine Foods is an upscale specialty food store featuring the best domestic and imported foods in three California locations; La Jolla, Del Mar, and Encinitas. Kudler wants to position itself as a leader in embracing diversity in the workplace. Kudler will create a public relations (PR) campaign that will address the following items; PR issues, target audience, ethical implications, market research plan, how the campaign will affect Kudler’s marketing function, and finally analyze the similarities and differences between proactive and reactive PR (Apollo, 2007).
PR Issues
Social, economic and political issues arise when dealing with embracing diversity in the workplace. Kudler is faced with issues of public’s perceptions and opinions as well as the law. Employees represent the company and employees are important publics because they know the ins and outs of the organization which makes them credible to all different publics. The more diverse the workplace, the more publics the organization can reach. Legal reasons are often why companies start having diverse workplaces. “Women and minorities may be a part of an employee public, but additionally, from a broader perspective, they constitute significant publics who can damage an institution’s reputation. Insensitivity to women and minorities in all types of relationships has cost profit and nonprofit groups both money and...

...PR Communication Memo
COM 530
June 17, 2013
Deborah Elver
JOHN DOE RESIGNS as CFO of JHW
Lancaster, PA, June 13, 2013 – JHW Corporation (NYSE: JHW), a leader in textiles, announced today that John Doe, chief financial officer, has resigned unexpectedly while working with the Securities and Exchange Commission. SEC is currently investigating the accounting practices of JHW and recently discovered discrepancies in the company’s revenue recognition.
James H. Whoever, president and CEO of JHW, stated he was surprised to learn of the discrepancies discovered by SEC in the company’s accounting practices and regrets that internal controls were not reviewed sooner. At this time it is unknown if John Doe’s resignation is connected to this incident; however, the company is committed to finding a replacement Chief Financial Officer at the conclusion of the investigation. Until further notice the Vice President of Finance will report directly to the CEO.
Additionally, JHW will delay the release of its earnings for the second quarter, pending the conclusion of the investigation relating to accounting practices of revenue recognition. The investigation is overseen under the direction of the Securities and Exchange Commission with the full cooperation of JHW’s internal audit committee and board of directors.
As a result of the information discovered the company has broadened the extent of its investigation to include all internal controls for financial...

...INTERNATIONAL CLASS PROGRAM
Departement of Communication
Faculty of Social and Political Sciences
Universitas Indonesia
Tjut Aliffah Keumala 1106087042
MONETISING DIGITAL COMMUNICATION
TELKOMSEL
By: Rizky Muhammad
Last Wednesday and Thursday on 12–13 December 2012, I joined Public Relation Conference with theme “The Dynamics of Intelligence Measurement: Strategic Communication Audit to Build and Maintain Relationships-Trust and Reputation” held by PR Society Indonesia. From that conference I gained a lot of information especially about the measurement in public relations world. One of the measurement information that is very interesting in my point of view was Monetising Digital Communication from Telkomsel Speaker; Rizky Muhammad, he talked about building brand community and monetising digital communication efforts. Before entering the measurement part, I want to explain briefly about Telkomsel Company.
Telkomsel was established in 1995 as a manifestation of the spirit of innovation to develop Indonesia's leading telecommunications. To achieve this vision, Telkomsel continues to spur growth of telecom networks across Indonesia are rapidly while empowering the community. Telkomsel be a precursor to a variety of mobile telecommunications technology in Indonesia, including the first launched international roaming services and 3G services in Indonesia. Telkomsel is the first operator tested LTE broadband network technology. In Asia,...