We spend most of our time toiling behind the scenes so that others can capture the glory. We accept that. It’s the nature of public relations.

That said, the Public Relations Society of America offers us an opportunity each year to bask in the spotlight. The Rochester chapter of PRSA held its ceremony for the 2006 PRism Awards on June 8, and RIT enjoyed quite a night.

Also, congratulations to NTID Media Relations for winning a PRism in the editorial/op-ed category for a column on the American Disabilities Act, which appeared in USA Today.

Yeah, I know, we rock!

Pete K

Jun16

Are there national PRism awards?

About Us

The Tiger Beat takes you behind the scenes with the members of RIT University News—the news and public relations division of Rochester Institute of Technology. Get the “story behind the story” and an insider’s look at who we are and what we do to publicize RIT news.