The news was reported by Assaf Gilad from Calcalist.co.il (in Hebrew), but hasn’t been confirmed by either company at this point. According to the report, Amazon.com is looking to acquire TI’s high-end processor activity so it can exert more control over the chips running its Kindle Fire tablets and the accompanying smartphones it probably has in the works.

Others, like the Barnes & Noble Nook, use Texas Instruments’ chips for powering their tablets and e-readers.