When you first think about your visual branding, the logo, fonts, colours and the overall style. What is it that you first think about? The first thing you think about should not be the visuals at all. Well, we get that it is actually the graphics rather than explanations you see, but you should first see the message and meaning of your brand. What do you want customers to know about you?

Michael from Eclipse understood the importance of this and knew it was time he got his brand on par with how he wanted customers to perceive his brand.
Watch the video to find out more.