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On Monday, Prime Minister Theresa May condemned the "utterly unacceptable" video, while Metropolitan Police Commander Stuart Cundy, who is leading the investigation into the Grenfell disaster, said he was "frankly appalled by the callous nature" of the video.

A total of 72 people died as a result of the tragedy at the west London block on June 14 last year.

During the clip, a person can be heard saying: "Didn't it start from the 10th floor, though?", while others add: "Help me! Help me!" and "Jump out the window!"

Another says "Here we go" as the fire takes hold.

As flames wrap around half way up the model, a man says: "(inaudible) All the little ninjas getting it at the minute (lots of laughs)."

At the end of the clip, someone else can be heard saying: "That's what happens when they don't pay their rent."

The video ends as the model is completely consumed by the fire, with one bystander saying: "Perfect."