Category Archives: Business Growth Strategies

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I coach CEOs and entrepreneurs all over the world on how to create high performance, high profit companies.

I teach them literally hundreds of business building techniques. But if I could only get them to do one I would make it this one: Copy the best.

COPY THE MOST SUCCESSFUL COMPANIES IN YOUR FIELD

This advice is controversial – in fact it goes directly against traditional business strategy wisdom, which is that you need to come up with a different product or service to thrive. But trust me, my decades of business experience has shown that copying successful companies is vastly more efficacious than trying to do something original.

Doing original business concepts sounds noble, but it often fails because not enough people want that new, original solution. Or you find it isn’t cost efficient to deliver it. Or that consumers can’t be bothered trying the new version etc, etc. The reasons for potential failure go on and on.

STATISTICALLY PROVEN CONCEPTS ARE A BETTER BET

On the other hand, if you look at the best companies in your sector very carefully, you will learn many ways you can grow your business, merely by copying them.

How exactly?

Well consider copying top competitors in these ways:

* Pricing – they have probably tested the perfect price point.They know it works really well. Why try to come up with something different?

* Positioning – however they have positioned their product clearly resonates with potential customers – what parts of their positioning could you use in your own marketing?

* Product mix – do they bundle their services in a particular way? Could you do the same?

COPYING DOES NOT MEAN STEALING

Let me be clear about this; I am not suggesting precisely taking the exact wording, positioning or product attributes of the top players in your field. That is just stealing and could easily lead to legal action being taken against you.

I’m suggesting you take general concepts that seem to be working for them and make small changes to them – so that you’re taking their general ideas but making them different enough to avoid exact duplication.

Use your own wording, add your own flair, but take the best of what they do and integrate it into your company’s offering.

MANY GREAT COMPANIES ARE GREAT COPIERS

Steve Jobs openly said that he was “shameless” about taking great ideas from other companies. Whenever a new Porsche comes out numerous competitors buy the car to take it apart to see what ideas they can take from it. Almost the entire fashion industry is built upon borrowing designs that seem to be popular and making slight changes to them.

Copying the best is one of the most effective techniques in the entire business world to grow a company safely. Don’t be too proud to do it. Study the leaders in your industry relentlessly until you find what makes them tick – then integrate those strategies into your organization.

As you know, I coach entrepreneurs from all over the world.
But there’s one question almost every entrepreneur asks us:
“How can I grow my company faster?”
As you can imagine, we have plenty of answers, but today I’d like to give you one technique that is very rarely used, but is a super effective way to grow a business quickly
You can check it out on this short video:

Here’s the technique: What you do is jump on the internet and search for companies doing exactly what you do … in other countries.
Find the leaders in your industry in London. Or Chicago. Or Cape Town. Then copy their best strategies for branding, positioning, sales ideas, pricing and even product or service ideas.
Watch this video for some ideas on how to do this:

Think about it. If it’s working for them in their country, there’s a good chance it can work for you in your city. And the best part of it is you’ll probably be the only company in Australia doing it.
This is a fabulously effective strategy you can do right now to build your business.
Please give it a try.

As you know, I coach entrepreneurs all over the world on how to increase their profits.
But I was thinking this week, if I could only suggest 3 tactics for building profits quickly, what would they be?
Well here they are. I explain them on this short video:

The first one is crucial: Identify the 2 or 3 things you do that actually generate you more income, then triple the amount of time you spend each week on those activities.
You see most business owners get caught up with doing stuff that doesn’t really grow their business, it merely maintains it. (Like going to meetings, answering emails, talking with staff etc).
If you got really, really clear about the small amount of things you do that actually INCREASE income, then focused on doing them most of the day, a remarkable thing would happen.
Your profits would skyrocket.
That’s concept one of ‘The 3 Quickest ways To Grow Your Business’. You can see the other two on this video:

Are a little concerned about how your business is going?
Are your sales disappointing you?
In this week’s video, I give you 4 powerful reasons why you should actually be highly confident about making your business a success.

The truth is, if you just remember these 4 Principles, you have a very good chance of growing a huge, highly profitable company.

Business isn’t rocket science. Follow these 4 concepts and your future will be very bright indeed. Check them out here:

There’s no doubt that running your own business can be hard.
It can be tedious. It can even be depressing.
If you’re feeling a bit down about your business, then this 5 minute video will really help you.

In it I give you 3 powerful strategies that will make you much happier and more confident about your business – and your life as an entrepreneur.
I will also show you some ways to build your business really quickly.
So check out this short video now:

Featured Download

In the post below, I share 3 of the strategies I used to take my business from $0 to $500 million in just 8 years (including one email template that generated over $127,000 in revenue for me in just over 7 months). Get a 1-page Cheat Sheet outlining these strategies (plus 17 more just like them)

Imagine waking up one morning and there’s a magic genie staring you in the face… Not a traditional magic genie. This is a magic business genie. You get to wish for 1 thing – anything you would like to come true in your business. What would you wish for? More free time? Better employees? Maybe… Chances are you’d wish to make more money in your business – and you’d wish for it to happen FAST. Well what if I told you it was possible to increase your business profits FAST– like 24 hours fast – and you didn’t even need a magic genie to make it happen? If that sounds appealing, you’re in luck. In the time I grew my business to half a billion dollars, I learned a trick or two on increasing profits at a rapid pace. This has given me the great fortune of appearing on programs such as 60 Minutes, the Today Show, CNN, ABC, Bloomberg, and MSNBC, as well as authoring a book on Warren Buffet. You may have even seen me as a featured contributor on Forbes. If you’re a business owner who likes to make things happen FAST…and you want to increase your profits in 24 hours or less, pay close attention to the 3 strategies listed below.

It’s called Zero Based Thinking. And it’s an incredibly effective way to grow your business. Sometimes we can get so caught up in the complexity of our business, we become unclear about how to grow it.

The beauty of Zero Based Thinking is that it makes you ask one single question again and again. And each time you ask this question, you get clearer on how to improve your business.