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Reply Case Study

Discovery Reply has targeted the digital media market, providing solutions to manage the entire life cycle of digital media by making an important contribution toward the vision that many companies have of their future: multimedia tools as the ideal means to orient one’s own business and as a corporate motivational and performance optimization tool in a context of Corporate Communication.

Discovery Reply participates in Sicurezza 2015, the leading international event in Italy focussing on anti-intrusion, fire prevention and detection, passive defence systems, home and building automation, cyber security, intelligence and anti-terrorism, products and services for public law enforcement agencies and private security companies.

RAI Digiteca has been completely redesigned by
Discovery Reply using a SOA driven architecture.
An automated Tape Library Oracle StorageTek and the Discovery Storage Manager solution, integrated with the Discovery Multimedia Asset Management allows RAI to evolve from an audio preservation archive to a multi-content production hub.

The increasing need of long life storage space for the audio-video archive leaded RSI to plan a capacity upgrade with the forthcoming years in mind.
Discovery Storage Manager solution from
Discovery Reply provided the unparalleled capability of a direct stream tape-to-consumer with partial restore on MXF HD Video.

Discovery Reply creates systems dedicated to the management, distribution, and visualization of audio-visual content and multimedia communications, making important contributions towards helping businesses realize their objectives for the future: multimedia technologies as business motivational tools and performance incentives in a context of Corporate Communication and as a means of communications with their own external network and with the media.

An integrated Workflow Manager and Digital Repository is Discovery Reply’s solution to support production processes linked to digital media, like marketing initiatives and advertising campaigns. It is based on a Digital Asset Management platform and provides a collaborative and centralized workspace for the management of multimedia content that can be accessed from multiple devices.

Discovery Reply creates systems dedicated to the management, distribution, and visualization of company audio-visual content, thus making an important contribution towards helping businesses realize their dreams for the future: Multimedia Communication as a motivational and performance improvement tool for the group.

Nivea Men has relaunched its brand with an integrated digital campaign by Bitmama to maximise engagement through the new slogan “Every day begins with you”. Bitmama has used different social networks in an integrated approach to generate a potentially infinite ripple of engagement across the web.

The Discovery Reply DAM solution is available as a Service. The Cloud Computing architecture guarantees scalability as user needs increase. This enables quick set-up and personalized configuration for the client. Sizing is adapted to current usage conditions, resulting in notable savings on infrastructure, operating, and management costs.

Following up on the activities already carried out in 2010 in European Telco & Media companies, Reply succeeded in confirming its acquired expertise and implementing what was to become, in the near future, the first Italian mobile application for streaming use of television contents.

Digital Brand Integration enables the insertion of brand or product presences (three-dimensional, bi-dimensional, or screen based) in any audio-visual support prepared, edited, and already finalized for broadcast on television.

By creating concepts and videos through collaborative approaches, Brands are able not only to include end consumers in the creative process, thus improving message effectiveness, but also to build attachment to the product among those who see themselves as its champions.

The App that rewards those who watch TV. The App 'Lancia InteracTV' combines the 'Digital Product Placement' with the interactive features offered by new technologies revolutionizing in one fell swoop both the concept of television viewing that the receipt of the message.

Bitmama created the project Nivea Bar Sport. The Bitmama project recalls the idea of Bar Sport as a container for memorable characters and stereotypes, and particularly as the chosen place for the talk about football, men’s national passion par excellence, updating it to the evolutionary path of the digital homo tifosus, who is not satisfied with small talk and demands involvement and participation.