New York Seminar & Conference Center, New York City
November 9 - 10, 2011

Nov. 9 - 10 (Workshops & Conference)

Nov. 10 (Conference Only)

The Need

The corporate intranet, long neglected and underfunded, has bounded forward several evolutionary leaps in the past two years. Advances in content management, social media, and SharePoint have massively influenced this evolution. Many organizations, however, still suffer from T.I.S., or Terrible Intranet Syndrome.

The Intranet Global Forum 2011 provides intranet executives and managers in communications, IT and HR with all the tools they need to understand the recent changes, and the fundamental skills for designing, deploying and governing a new era intranet.

Audience

The Intranet Global Forum 2011 is ideal for executives and managers that are involved in a new intranet launch, redesign, or technology shift, and for those that manage technical, business and content components of a corporate intranet or portal.

Sessions - November 9th, 2011

SESSION A: 9 am - 12 pm

Designing Intranets that Work

Almost every organization has an intranet, but many suffer from a litany of complaints from staff that they can't find what they need. To be valuable, intranets must have effective navigation and design that supports common staff tasks.

To achieve this, teams should take a "user-centered" approach to intranet design and redesign projects. Drawing on the best-selling book "Designing intranets: creating sites that work", this workshop provides a practical toolkit of techniques and approaches.

Via pragmatic discussions, hands-on activities and plenty of intranet screenshots, this workshop will equip you to deliver an intranet that really works for staff.

Key topics covered:

Design methodology for intranets that delivers a simple, usable intranet

Exploration of key techniques, such as card sorting, tree testing and usability testing

Intranet homepage design

Personalization and targeting

Presented by: Rebecca Rodgers, Step Two Designs (Sydney, Australia)

Rebecca Rodgers is a senior member of the consulting team at Step Two Designs, and has worked for the last decade in the intranet space. Energetic and practical, Rebecca is an experienced workshop and conference presenter having delivered workshops in Australia and the US.

SESSION B: 1 pm - 4 pm

Social Intranet Deep-Dive: An In-Depth Look At Developing a Social Intranet

The social media phenomenon has gathered a significant amount of momentum over the last few years. Just about everyone wants to rollout social media, but not everyone understands how to do so most effectively and how it can significantly enhance internal communications within an organization.

The results of the Social Intranet Survey are shedding new light on how organizations are using intranet 2.0 tools and are an invaluable asset to anyone thinking about rolling out social media on their corporate intranet.

The study is Prescient’s largest to date (over 1,400 respondents) and provides an unprecedented look into how and to what extent organizations of all sizes are using social media on their intranet.

What participants will learn:

The types of intranet 2.0 tools and the extent they are being used in organizations today.

The percentage of organizations that consider their intranet to be a "social intranet".

The founder and CEO of Prescient Digital Media, Toby is a senior
Internet and intranet consultant with particular expertise in the area
of Internet and intranet planning and communications. A specialist in
web and intranet planning and measurement, Toby has led his company to
many awards in recent years including an illustrious Webby Award.

Carmine is the Vice President and General Manager of Prescient Digital Media. Carmine has over 20 years of experience in the areas of Internet consulting, IT management, and software development. His strengths include employee self-service, content management, e-learning , customer care and Internet commerce primarily in the financial, government, health, energy and retail sectors.

Sessions - November 10th, 2011

SESSION A: 9 – 9:45 am

SharePoint & Social Media in the Workplace (KEYNOTE)

The social media phenomenon has gathered a significant amount of momentum over the last few years. More than 80% of medium-to-large organizations have implemented, or are testing, at least one intranet 2.0 tool. Microsoft SharePoint is nearly as popular, and is attempting to takeover and rework the corporate intranet.

Join this interactive workshop and understand how SharePoint and other social media tool are transforming corporate intranet and corporate communications into collaborative workplaces.

Understand what is, and what isn’t being done, and what tools are being used in organizations of all sizes

Review case study examples of blogs, wikis and other social media tools from IBM, Cisco, Sony, Siemens, and others

Gain knowledge from lessons learned and get key recommendations for undertaking your own SharePoint or social media initiative

Dispel the confusion and discover the exciting promises as well as the challenges of using social media

Presented by: Toby Ward, CEO, Prescient Digital Media (Canada)

SESSION B: 9:45 – 10:30 am

Case Study: IBM's Galactic Intranet Presence Redesign

In light of IBM’s 100th anniversary in 2011, IBM has articulated a progressive digital strategy and followed it up with a web presence redesign equally as ambitious in both scope and intent.

Learn about the convergence of IBM's intranet and internet experience design systems

See the visual language, interaction designs, and information architecture being used to stitch disparate experiences and platforms together for its employees

Get a sneak peek at the forward-thinking intranet strategy and vision that will serve as the IBM digital roadmap for the next several years

Presented by: Peter J. Ceplenski, Manager, User Experience Design

Peter manages a multi-disciplinary user experience team tasked with
managing the IBM Digital Design System and intranet and internet web
properties. Peter began his career within IBM as an interaction designer
and user research specialist working in a User-Centered Design consulting
practice whose main mission was to support intranet solutions. He
moved into the CIO's office in 2004 and began managing the intranet user
experience team. In 2011 he took on responsibility for both the intranet
and internet user experience teams and together they redesigned and merged the
internet and intranet design systems in support of IBM's Centennial.

SESSION C: 10:45 am – 11:30 am

10 Steps to a Social Intranet (plenary)

The social intranet did not exist two years ago. Today, they're growing rapidly and garnering many benefits including:

Increased employee engagement

Higher adoption rates

Improved organizational effectiveness

Increased collaboration

Examine and translate the experience of real world examples into 10 practical steps to transform your intranet into a social intranet. Understand the key elements and ingredients for developing:

Overarching plan

Communications plan

Social media policy

Tools and Functionality

Technology selection

Active conversations

Intranet governance model

Executive sponsorship

SESSION D: 11:30 – 12:15 pm

CMS-Connected Live: Elcom vs. Kentico

With hundreds of intranet platforms on the market, picking the one that's right for your business can be daunting. Many vendors, old and new, are more than willing to show you their wares through online flash demos, brochures and webinars. All of them seem to have great features and functionality.

Arguably, two of the most affordable and feature rich mid-level .NET CMS products on the market today, Elcom and Kentico go head-to-head in this lively and interactive 60-minute presentation. This interactive show will help you get beyond the glossy brochures and marketing web pages, asking the real tough questions you want to know.

During the session, CMS-Connected host Scott Liewehr will ask each vendor a series of questions about their products and market strategies. Then the audience has the opportunity to ask the vendor guests a few ‘no holds barred’ questions of their own.

The seminar will cover various topics such as:

How the two CMS products work.

How to edit content and create new pages.

How to manage the system and document workflow.

How to implement your own designs.

What modules are included and how to use them.

Licensing structures and options.

On-going maintenance support and upgrades.

And much more!

Presented by: Scott Liewehr, Lead at Outsell's Gilbane Services (USA)

Scott Liewehr, a Web Content Management consultant, analyst, strategist and evangelist. Currently the WCM lead at the Outsell's Gilbane Services as well as the current President of CMPros, the global association of record for practitioners and consultants in the world of Content Management.

Elizabeth
is the Founder and Chief Blogger of the Social Workplace
(@socialworkplace). She is an influencer on how the judicious use and
implementation of social technologies can strengthen company culture,
enhance existing IT and HR infrastructure, reinforce company brand and
messaging, and support business transformation while also creating an
environment where communication, collaboration and productivity thrive.
She is also Senior Manager, Employee Experience and HR Technology at
Verizon Communications.

SESSION F: 2:00 – 2:45 pm

The Best Intranets in Europe (KEYNOTE)

Your intranet communicates important information about your brand, services and culture. Employees want a thorough, valuable and complete experience. But is your intranet all that it should be? How should it be changed or improved?

European intranets are often considered more progressive and collaborative then their North American counterparts: more interactivity, and more social media. This session will provide you with a view of the intranet from the other side of the Atlantic, with a showcase on some of the very best intranets in the World, that just happen to be in Europe.

Presented by: Kurt Sorensen, CEO, IntraTeam (Denmark)

Kurt heads the largest
intranet membership organization in Europe, and has offered consultancy
service, held workshops and lectures on intranets, knowledge sharing and
communication on the web for nearly 12 years. Kurt will be drawing from
the best member intranets, case study presentations and leading
organizations in Europe to showcase some of Europe’s very best
intranets.

SESSION G: 3:00 – 3:45 pm

Selling Social Media to Target Audiences in Your Organization

You may understand how social media can bring real value to your organization…but how do you convince your colleagues? HR, IT, Finance, Legal, etc. all have their own opinions of social media and what it brings to the table: for some it’s a liability, for others it’s an expense. Convincing your colleagues of the latter is no easy task, and unless you can show them how social media impacts their job directly, your words will probably fall on deaf ears. Employees need to be educated, sold, and cajoled to use these tools, but it has to be on their own terms, and in a way that puts the benefits of social media in the foreground.

This presentation has been specially crafted to provide you with the information you’ll need to present the benefits of social media in a way that makes sense to stakeholders. Presented by Shel Holtz, a veteran communications professional of 30+ years with an unprecedented array of employee communications experience and expertise.

Discussion topics will include:

How exactly engaged employees contribute to your business.

How to determine the best mix of communications tools to meet the needs of different employees (e.g. which medium for which message).

Overcoming the challenges of using social media in multinational organizations.

Shel Holtz, ABC (Accredited Business Communicator), is principal of
Holtz Communication + Technology. Shel has more than 30 years of
organizational communications experience in both corporate and
consulting environments. Shel is a five-time winner of IABC's Gold Quill
award and was named IABC/Los Angeles's Communicator of the Year in
1988

SESSION H: 3:45 – 4:30 pm

Case Study: Employee Engagement through PepsiCo’s Video Library

Learn how PepsiCo’s best-in-class internal Video Library, housed on its intranet MyPepsiCo.com, engages employees globally to share, comment on, rate and upload videos. Since its launch at the beginning of 2010, nearly 1,000 videos have been contributed by employees.

Also get a look at the overall MyPepsiCo.com home page. Hear how PepsiCo uses other types of social media on its intranet, including commenting and podcasting, and how PepsiCo empowers its employees through the development of its online social media training.

See PepsiCo’s video sharing site and system.

Learn about their implementation of social tagging to improve video search.

Gina Anderson is currently senior manager, Global Internal Communications for PepsiCo, which owns the world's largest portfolio of billion-dollar food and beverage brands. Prior to joining PepsiCo in 2008, she worked at NBC Universal for five years in various roles in Entertainment Publicity & Corporate Communications. Gina graduated from Boston University's College of Communications with a degree in Public Relations. She lives in New York City.