With 28 years of denim devotion, #LuckyYou has been a part of our DNA from the beginning (it's literally built into our jeans). Join us in celebrating the launch of our latest campaign with a few good people who represent the authentic spirit of lucky.

"I love the fit on the 121 jean. Its slim fit looks sharp on stage, with the mobility to allow us to move freely. They’re stylish and comfortable and can be casual during the day, but dressed up for the show."

Psst! Are YOU ready to make a splash with us at our Desert Jam pool party in Palm Springs? Enter for a chance to win the ultimate festival experience and a meet & greet with Charli XCX: http://bit.ly/2oNkH4T

We spent a day in L.A. with international DJ, Writer, and Radio Host, Aurielle Sayeh. Check out our music playlist and experience our city's go-to spots through the eyes of a girl who's always on the move: http://bit.ly/2HKvtS5