Spoof Apple Ad Claims iOS 7 Waterproofs iPhones; Owners Fooled

We at Mac|Life all know that iPhones are amazing products, but one thing they're not is waterproof. That much seems obvious, but according to SkyNews (via Cult of Mac) apparently quite a few iPhone users have been fooled by a bogus advertisement claiming that the beloved smartphone simply becomes waterproof by upgrading to iOS 7. You can probably imagine how that went.

The wording on the ad, which went viral on social media sites last week, reads, "Update to iOS 7 and become waterproof. In an emergency, a smart-switch will shut off the phone's power supply and corresponding components to prevent any damage to your iPhone's delicate circuitry." And horror of horrors (or the best part, according to some commentators), the small print read, "Waterproofing covered by Apple’s warranty policy."

After that, several users took to Twitter to express their dismay once they found that "delicate circuitry" still doesn't mix with H2O. Witness Twitter user "Joe," who (language warning for link) wrote, "Ok whoever said IOS7 is waterproof GO **** ********." A few other examples are lurking out there, but you're free to find them on your own lest I endanger the family friendliness of this site.

As with so many things like this, the advertisement allegedly originally appeared on the notorious imageboard website 4chan. In case you're wondering, Apple's normal warranties don't cover such damage, so you'll only be able to get a replacement phone after such an unfortunate mishap if you have AppleCare+. In short, don't dunk your iPhone in water.