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A few months ago I had this idea for a type of workout I’d never seen.

At first the idea seemed a bit out there, but as I’ve introduced it to more people the feedback has been tremendously positive.

The workout is called Peak State and you can read about it here. I now teach it regularly where I live in New York City and you can get a feel for the mindfulness portion of the workouts by requesting access to a sample guided meditation I created here.

Anyways, this post is not a workout prescription but rather the story behind Peak State and why it exists…

I think people interested in starting things and enhancing personal performance will find this a fun read : )

This is a story about being a testosterone guinea pig and a business I decided not to start.

Just over a year ago, I decided to move to Brazil with some of my buddies from NYC.

A few months prior to our departure, my future roommate Ben tried a new diet regimen called intermittent fasting which increased his testosterone by 30%.

I knew testosterone was an important hormone for dudes, but wasn’t really sure why increased levels were desirable.

After he told me this, I did some more research….

A lot of people hear the word Testosterone and just think of aggressive males, bar fighting with veins popping out of their foreheads. In reality, it’s a pillar for both men and women’s optimal health.

The primary reason for my hiatus is I’ve been focusing on creating content for my podcast The Competitive Edge as well as exploring new opportunities since moving back on American Soil a few weeks ago.

I plan on writing a series of posts about some ideas and strategies for people who want to start and grow a podcast. This one is going to be about what seems to be the juiciest topic amongst current and future podcasters…

How do I market and grow my podcast?

I’ve tried a boatload of marketing tactics to grow my podcast and in this post, I want to share what works, what doesn’t and what the 80-20 for podcast marketing is.

Since then I’ve tried a ton of different companies and works to offload as many tasks that I shouldn’t be doing as possible.

Today I want to share the most effective business outsourcing setup I’ve come across. It’s what I use today and has massively increased my output….

Here’s the deal.

If you’ve heard of outsourcing, you know there is probably specialists who could be executing tasks you’re currently doing. Odds are they can probably do a better job for less than your hourly rate as well.

So why the heck doesn’t everyone outsource everything other people could do to affordable specialists?

The main reason is that there is a ton of friction in the hiring process.