To eat meat or not eat meat, that is the question. People have different reasons for eating the way they do: culture, taste and habit are all contributors. Sometimes we understand one another more if we just ask why people have made the choices they make. Some people may not eat meat because of the impact livestock production is having on the planet, others because they are concerned about animal welfare, and others for health reasons...or because they simply don't like it! My friend Asta simply likes animals too much to eat them.

Efforts to save tonnes of strawberries from being dumped in the wake of the needle scare, including the sharing of strawberry recipes on social media and strawberry picking outings to pick your own farms, show that we can use our power as consumers to great effect. But this is not the first time we have used our clout to save something we value, as the SPC Ardomona story reveals.