Face Tracking and Digital Ads

Did you know that your face is being tracked by advertisers? We have all become accustomed to seeing digital ads in shopping malls, airports and numerous other public places. Some of these ads are looking back at you!

Intel's AIM Suite digital signs uses face detection cameras and software that can help determine a consumers age and gender, and then tailor the ad to what the software finds. Wow! A young woman walks by (and the software picks up the long hair and stride and perhaps dress) and may show an ad for hair products or fashion accessories. A man walks by and the ad may show a BMW.

How does it know how to do this?

AIM Suite is designed to detect broad age ranges--basically 18 and under, 18-35, 35-60 and then 60 and over. Not quite sure how they can tell the age really. I sure as heck have a hard time telling someone's age anymore.

What AIM Suite does, is sends data back to the advertiser, like how long the consumer may have looked at the ad and did they come closer to the ad for a deeper look. Advertisers hope to gain valuable specific-target marketing to consumer groups with this new technology. Guess you better really want what you are looking at.