Keynote Speaker Bill Taylor

Discover new ways to be your best at the Blackbaud Conference for Nonprofits in Washington, D.C.!

Gaylord National Hotel and Convention Center, September 30 - October 2, 2012

Whether you need to develop your professional career, make lasting connections with industry experts and peers, or improve how you use technology, bbcon 2012 is the place to discover new ways to be your best.

Get hands-on training from software gurus and Blackbaud experts at 160+ sessions, many of which qualify for CPE and CFRE credits. Check out the sessions.

BBCON Sydney, Oct. 8 – 9, 2012

Located at the picturesque Dockside in Darling Harbour, bbcon 2012 Sydney will feature on-the-spot problem solving, visionary speakers and customer presentations, and networking opportunities with more than 200 of your nonprofit peers.

Sponsor bbcon and participate in the 2012 Nonprofit Expo!

At bbcon 2012, you’ll have a chance to showcase your products and services and network with more than 2,000 nonprofit professionals from 900 unique organizations. As a sponsor and exhibitor, you will be partnering with the leading global provider of software and services designed specifically for nonprofit organizations.

Why Sponsor?

Showcase your solutions

Increase visibility in your market

Network with nonprofit and technology industry peers and thought-leaders

Engage one-on-one with prospects and clients, strengthen and build relationships

bbcon keynote: Bill Taylor

We are proud to have the agenda-setting writer, speaker, and entrepreneur Bill Taylor as a keynote speaker at bbcon 2012. Bill is cofounder and founding editor of Fast Company, a magazine that won countless awards, and earned a passionate following among executives and entrepreneurs around the world. He has written several books on strategy, leadership, and innovation, including the New York Times and Wall Street Journal bestseller Mavericks at Work: Why the Most Original Minds in Business Win, and his most recent book, Practically Radical.

Over the past two years, Bill Taylor has had in-depth access to 25 organizations that are masters at making change—organizations that are unleashing innovations and driving transformations. At his keynote, Bill will draw from these experiences to show you how to shake up your industry, transform your organization, and recharge yourself. Here are some of his core messages:

What you see shapes how you change. The most successful organizations don’t just outcompete their rivals; they redefine the terms of competition by embracing unique ideas.

Where you look shapes what you see. The most creative leaders aspire to learn from innovators far outside their industry as a way to leapfrog their rivals.

There’s nothing wrong with your organization that can’t be fixed by what’s right with our organization. Savvy change agents don’t disavow the past. They rediscover and reinterpret what’s come before as a way to develop a line of sight into what comes next.

The best way to change your business is to make change a normal part of doing business. The most direct way to increase urgency is to redefine how the organization monitors results and measures success—and, in so doing, to make business as usual look like it’s bad for business.

BBCON Workshops — 10:15 a.m. - 12:15 p.m., Sunday, Sept 30th

These workshops are included in the conference registration fee. You will be asked to pre-register upon completing the BBCON registration form.

An Arts and Cultural Perspective: Interactive Expert Panel Discussion and how to Capitalize on Emerging Trends Join us for a fast-paced panel discussion that examines current and emerging trends in the arts & cultural industry. Forward thinking organizations and consultants will share their insights about the changing market conditions, and offer real-world techniques for adapting to them. We’ll round out the Expert Panel with a Q&A session open forum!

Healthcare Workshop Join us for a networking session exclusively for healthcare organizations at the Blackbaud Conference for Nonprofits. This workshop is designed to provide you with an opportunity to interact personally with your peers at organizations that are similar to yours as well as Blackbaud representatives that focus on serving healthcare organizations. This workshop will be a great way to meet people, collaborate on current issues, and make connections that will last the entire length of the conference and beyond.

K-12 Workshop Join us to share ideas with your peers as well as interact with Blackbaud representatives who focus on the independent schools market. This Workshop will be a great way to meet people in your sector and collaborate on the specific issues you face in your industry. This Workshop will include networking roundtables, best practices, and much more! Don’t miss this exclusive opportunity to collaborate with your fellow independent school peers.

Major Giving and Prospect Research Workshop Making smart, data-driven decisions is every bit as important to the success of non-profits as market research has become to the for-profit world. The question often lies in where to start. Successful major gift fundraising is not about finding the wealthiest person in your database – it is about focusing your efforts on prospects who have both the wealth and the interest to make a major gift to your organization and about organizing your activities with the best prospects in a systematic way. Join APRA President, Michael Quevli, and Senior Consultant, Melissa Bank Stepno, to learn how data and analytics can help focus your efforts on the right prospects, what a little extra (and easy!) research can do to help, and how the principles of Prospect Management can be applied at your organization. Whether you’re in nonprofit administration, an executive, or a fundraiser, you’ll walk away with a clearer picture of how to approach your major giving efforts organization-wide.

Higher Education Workshop Join us for a networking session exclusively for higher education organizations. We are delighted to invite higher education organizations to join us in a networking session, where you will get the opportunity to interact personally with your peers at organizations that are similar to yours as well as Blackbaud representatives who focus on higher education organizations. This workshop will be a great way to meet people, collaborate on higher education issues, and make connections.

Personal and Professional Development Workshop Join us for an engaging session on “Powerful Ways to Manage Your Stress and Avoid Burnout” with Marshall Brown, Certified Career & Executive Coach, as he illustrates how negative stress can wreak havoc on your emotional equilibrium, as well as your physical health. It narrows your ability to think clearly, function effectively, and enjoy life. Workplace stress can result from high job demands, real or perceived lack of control concerning those demands, poor day-to-day organization,inadequate communication, and/or an unsupportive work environment. Why worry about stress? If you, or your staff, are experiencing headaches, low morale, irritability, sleep disturbances, and/or poor interpersonal relationships, all or part of that could be due to uncontrolled stress. What’s the bottom line? Devoting proper attention to things that cause stress and on how to manage your response can help you control and manage your stress reaction. Attend this workshop and walk away with:

Interactive Workshop Back by popular demand; join us for Blackbaud’s Interactive Workshop, an exclusive training and networking opportunity. In this workshop we will be offering three unique sessions that will help you improve how you use your most important marketing assets. Topics such as peer-to-peer fundraising, website design, email communication and social media will be discussed:

Are you ready to create a communications plan that speaks to different audiences in the way they’ll hear it best? Are you ready to create a plan to increase participation and revenue?

This is the Voice! In this pre-conference workshop, our team of coaches will help you find your voice. After an initial introduction on what’s needed to create a multi-channel marketing and communications plan, we’ll break out into small groups. Each group will be paired with a coach to help you get started building your plan based on your program’s purpose and goal. Next we’ll identify communication segments; who’s your target audience? Our goal is to find the right message to communicate to each audience segment.

By the end of this workshop, you’ll have built the foundation of or refined your communication plan and know how best to use the tools like email, social media, one-to-one conversations and group sessions to increase participants, donors and supporters of your cause. Finding your voice, and having the right message, delivered in the best way can produce stellar results.

A Bag of Tricks for Your Nonprofit Website and EmailsSpeakers: Jono Young and Kelley Jarrett, Blackbaud We all know that a website should engage visitors in a way that motivates your audience to take action. But, do you really know what MAKES a website engaging? In this year’s BBCON design workshop, we’ll teach you the key elements of an engaging nonprofit website, show you how to spot them, and then let you share your findings in an interactive session! Let’s all learn from each other, get into the creative spirit, and fill our bag of tricks with the keys to success that every nonprofits should be aware of. Jono Young, Interactive Design Principal and Kelley Jarrett, Design Market Manager will lead this strategy and design focused pre-conference jive. We hope to see you there!

Designing Online Engagement to Collaborate with Your CommunitySpeakers: Amy Sample Ward (NTEN), Sarah Gwaltney, and Frank Barry You can design online engagement to unleash your evangelists. In this workshop, we’ll focus on all aspects of designing high-value, engaging, and participatory content that creates a partnership with your fans. A true evangelist is moved to create, is a seamless co-creator with your organization, and motivated spreader of content. Successful organizations intentionally design and construct multiple online channels that enable access for all fans and develop paths for relationship reciprocity and trust, fostering true evangelists.

In this session, we will discuss how co-creation unleashes online evangelists and strengthens cause centric communities, and help you to do that as well. Specifically, we will reveal the latest research about designing online engagement; highlight the connection between the theory of relationship ties and online evangelism, and offer examples of organizations with successful co-creation strategies. Towards the end of this workshop, we’ll work together to design a co-creation strategy to engage and motivate your online community and evangelists.

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Over 27,000 nonprofit organizations, from schools and churches to hospitals and charities, have relied on Blackbaud nonprofit fundraising technologies and charity software to raise more funds, better manage constituents, and reach more donors. Blackbaud is the leading provider of nonprofit services and software including fund accounting, online fundraising, prospect research, donor management, nonprofit CRM, charity management, nonprofit CMS, education administration and complete non profit marketing solutions. Our sole focus and expertise is partnering with non profits to provide fundraising tools, fundraising ideas, tips and resources, fundraising expertise and e-marketing services these organizations need to make a difference in their local communities and across the world.

Non Profit Website Design : Successful non profit web design involves more than simple images and words. With millions of web designers in the market, picking a design team exclusively for nonprofits is a substantial task. Blackbaud's team of professional nonprofit web site designers can help you solve that complex problem. Check out our web design portfolio for nonprofits to get a glimpse of our experience and expertise.