In keeping with Apple’s typical demeanor towards its competitors, the notice posted on its website was rather flippant and pointed to how the Samsung tablets weren’t deemed to be as “cool” as the iPad. Apple also pointed out in its notice that it had won judgments against Samsung in both German and U.S. courts.

It appears, however, that UK judges weren't amused by Apple's play on words, and called the Cupertino, California-based company's statements "incorrect" and "untrue".

According to Bloomberg News, the U.K. Court of Appeal in London has ordered Apple to remove the notice from its website within 24 hours to correct the inaccuracies. It also has to post a new, revised version within 48 hours.

“I’m at a loss that a company such as Apple would do this,” said a puzzled Judge Robin Jacob. “That is a plain breach of the order.”

One of Samsung's lawyers, Henry Carr, piled on by starting that Apple's original notice left the “impression that the U.K. court is out of step with other courts” by mentioning the judgments in Apple's favor by German and U.S. courts.

Your comment neatly encapsulates the position of the small, resentful vocal minority who for various reasons fear and dislike Apple. The reasons for the Apple phobia varies, some champion the products of other companies and don't like the fact the Apple nowadays fights very hard and is a formidably competitive opponent. Many don't like Apple because it disempowers them (whilst empowering far more people) by showing that complex technology does not have to be complex in use, that you don't have to tinker and tweak complex devices to make them work and you most definitely do not have to be that most insipid of self crowned labels, a techie, to use technology. Some don't like Apple just because they feel somehow deeply offended that it has stopped being an underdog or beleaguered and is now in fact the top dog in the tech world.

The net result of Apple phobia, especially if it get's out of hand, is the almost complete collapse of critical faculties and of the ability to make rational judgements so that vast shifts and huge events in the tech world are all but invisible, so that the course of event in the tech markets literally make no sense and instead much time is spent dreaming about a world that does not exist.

Thus is your comment we have the following:

quote: I want Apple to fail and go away so bad it hurts.

Why waste such emotional energy of something that is not going to happen? Apple's trajectory of success has continued for a decade now and there is nothing that will stop them growing even bigger in the next few years and they already have a pile of cash so vast that they could suffer a catastrophic collapse in sales for a years and still continue their operations uninterrupted. Apple is here to stay and it's here to stay as a very large presence in the tech world, just accept it and move on.

quote: They have hurt tech in so many important ways.

Apple have entered three moribund markets dominated by piss poor technology and products, music players, smart phones and tablets, and utterly disrupted each with a product that completely changed the dynamics of the market and caused every other company into a mad scramble to catch up and emulate. That's what tech companies should do and should be applauded for doing.

quote: The problem is that most people are so clueless that they buy Apple products without even realizing why it's a bad idea.

Are - the most favoured trope of marginalised techies the world over. The attractions and popularity of Apple's products are seen as inexplicable but rather than seek a better understanding of why educated and sensible people are choosing Apple in their hundred of millions we have the collapse into the pathetically complacent self satisfied notion that everyone else on the planet is stupid because you cannot understand their behaviour. It's the squeak of the left behind and the left out.

The irony is that Apple is easily the most interesting tech company operating today and that in understanding what Apple does, why and how, a great deal of genuinely interesting discourse could be generated. Unfortunately it will continue to be hard and almost impossible to have such a discourse until the terminally timid let go of their fear, anxiety and phobia.

Or we could hate them because they are trying to monopolize the markets via legal action, have used several unethical, or at least morally grey (and no they aren't alone on this), methods to increase profits, and are hypocrites... Guess that flew right over your "critical faculties" though.

What I don't get is why "the world's #1 tech company" (Apple) is so afraid to go head-to-head with their competition - instead, choosing to attempt to have their competitors' products banned by exploiting a broken patent system.

Maybe it's because Apple knows that the majority of the market is choosing their competitors' products over their own and that they can't compete? Maybe they fear that the same thing that happened to them in the desktop PC space back in the 80s is happening to them right now in the mobile space?

"Maybe it's because Apple knows that the majority of the market is choosing their competitors' products over their own and that they can't compete? Maybe they fear that the same thing that happened to them in the desktop PC space back in the 80s is happening to them right now in the mobile space?"

Bingo...

They should really take some of that 100 billion in the bacnk and start innovating again. They have really done very little of that since 2007.

Deja vu for Jobs. It's pretty evident it got to him personally that Google/Android was a superior system. Either he was indeed just a nut bag, or he was fairly emotionally gutted when he wanted to go 'thermonuclear'. He could see the same sort of thing happening that happened with Gates so many years ago.

Difference is the Android copyleft model is even more beneficial to everyone (consumer and other business alike) than Microsoft's open hardware strategy was back then.

Just look at Amazon, Samsung, Asus, HTC, Intel, etc. etc. They ALL benefit from Android. Then look at the consumer, they benefit too.

Who doesn't benefit from Android? Apple, Microsoft. That's it.

Closed is not the way of the future, open is. The fact I can take Android, fork it off and make a superior version of it for free is such a ridiculously positive thing. If I were rich, I could hire a team of people to do that for me. You just have to take the company driven blindfolds off to realise it's a superior model.

Yup, in the face of an open market, a closed system has to either be far superior, or far cheaper to thrive. In 2007-2011, you could call iPhone/Apple far superior but not any more. Now they arent even up to par with Android/Google.

Actually Forbes just reported that they increased their R&D by $1 billion recently and to top that they fired their head iOS guy for someone who most likely will try to enforce a Metro style OS update. All in all this is what they need to do not go around and waste tons of money destroying your name like Microsoft did with it's practices in the late 90s. They are still fighting the whole M$FT stigma even today. Pretty soon people will be calling APPLE A$$HOLES and will fight the battle to be popular again.

" they already have a pile of cash so vast that they could suffer a catastrophic collapse in sales for a years and still continue their operations uninterrupted." The value of the company would suffer, just ask any shareholder. Shareholders apple cash is in the stocks they own. apple cash increases the value of their shares. If apple uses its cash and sales plummet shareholder will leave in droves.If that starts to happen apple will manipulate the market by starting to buy back their shares using their cash reserves, somewhat similar to the manipulation to keep its iphones prices high by buying back its old iphones.

Of course he does, that is what crApple PR reps are paid to do. Defend them in every conceivable way and under any possible circumstance. I really enjoy how their stock just keeps falling. Reminds me of Facebook. They will be giving out shares this time next year as Halloween treats to try and save face.

" I really enjoy how their stock just keeps falling. Reminds me of Facebook. "

LOL... It is funny, but they arent in danger of losing much. They have a ton of cash and products that sell and sell at a high profit, so they are safe. Tony's constant assertion that the growth rate will continue is a laugher though. It's already been unprecedented groth for years, but these days the competition has better products for cheaper prices. Android was outselling IOS 2.5 to 1 in 2011 with android 2.xx which really sucked compared to 4.1. in 2012 Android is outselling IOS 4 to 1 and now Android OS has not only caught up, but FAR surpassed Apple. The more people that see how well Android 4.1 works, the more want it and that sales gap will continue to widen. Android is at what, 1.2 million phones per day now? Crazy.

Like I said, Apple isnt in any danger , but the growth period is over. It will level off about where they are now for the next few years, which is super profitable. If they once again start innovating and catch up with competition it can go up again, but that remains to be seen.

quote: Apple have entered three moribund markets dominated by piss poor technology and products, music players, smart phones and tablets, and utterly disrupted each with a product that completely changed the dynamics of the market and caused every other company into a mad scramble to catch up and emulate. That's what tech companies should do and should be applauded for doing.

That’s right! And what’s more, Apple “life” has been one of finding a product, adding their own environment, writing all the rules and making life for the customers that opt to follow those rules and work within the boundaries of that environment very nice indeed.

The phobia you so ridiculously claim do champion against is not caused by that. No one hated the Apple of the nineties. Or the Apple of early 00´s.

They hate YOUR apple. The arrogant apple. The “I´ll go thermonuclear on this” apple. The “I´m NEVER wrong” apple.

What's funny is, if it were anyone else, they'd probably have just given up and stopped using the account after it was already discovered to be operated by a paid shill (see: Astroturfing).

Unsurprisingly, because it is apple, reality doesn't apply. So even though we know who/what he is, he continues to deny it and proceed about his shill-ishness. That everyone on here can see through his phony disguise is irrelevant.

I don't know if it's actually the case. If Tony were getting paid it'd exonerate him of his behaviour.

But if it's not obvious, Apple marketing has inspired quite zealous cultist like behaviour. They don't have to pay people to behave in this way.

It's genius from Steve Jobs. He obviously had some good teachers when he was learning marketing at school. He was obviously well known for his charisma and ability to make reality different when he was around.

Many religions/cults start out in similar ways. Have you ever tried to convert someone who's religious to seeing a different point of view? Look at how scientology works. It's really not all that different. I was thinking it'd be fun to start up my own religious cult when I was young (to make money). Many humans are easy to manipulate.

You don't need to pay people to preach, they do it because they believe in it. You can convince people to follow you if you have the knack.

I hate Apple just as I hate Microsoft, for being bullies in the tech industry, I wish I had grown up on Linux so I could be using that entirely, but I didn't so Windows is still my main system but I'm slowly learning to use Linux so one day I'll be able to be free from the companies who are making it hard for competition.

The difference of course is that Microsoft isn't trying to completely destroy and remove it's competition from the market.

"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer