Now Samsung is looking to push more
AMOLED smartphones onto the market with a superior iteration of the
technology. Photos have
leaked of the company's new mass produced 3.3-inch AMOLED
displays. While these displays are slightly diminutive when
compared to the 3.7-inch Nexus One AMOLED display, they are the first
mass-produced AMOLED displays to directly incorporate touch into the
screen (Google's phone uses a separate capacitive layer).

The
new displays feature .001mm thin touch sensors on-cell sandwiched
between the panel's substrate and the bottom polarizer film.
That means you no longer need the bulky layer on top of the screen.
It could be eliminated altogether, or, more likely, replaced with a
more robust protective layer.

Samsung's AMOLED panel is five
times as bright as a comparable LCD TFT panel, and it performs 20
percent better under sunlight.

The company is
expected to formally announce new AMOLED products at the 2010 Mobile
World Congress in Barcelona. The new screens are reportedly
codenamed "Super AM OLED panel".

Not to be outdone,
LG Display, Samsung's big display rival, is cooking up AMOLED
displays of its own. Describes a spokesperson in an
interview with The
Korea Times,
"LG Display will put more focus on AM OLED panels due to higher
consumer appetite for advanced products."