What is the Performance Lease? Can I just pay for it and go?Article ID: #000063

The inClick Download product has been
discontinued as of January 1, 2015.The following information only
applies to existing self-hosted deployments and does not apply to
inClick Cloud users.

This is the most frequently asked question regarding our product, why
would someone use our Performance Lease over an outright purchase?

The answer is quite simple, actually. It's all about up-front costs.

Before touching on the Performance Lease, it is important to
understand
that the inClick Ad Server is not some ho-hum inexpensive script, but a
robust enterprise-grade ad management
platform. Don't take our word for
it, perform your own side-by-side tests. You'll find that the inClick
Ad Server
not only has an unmatched level of performance and stability when put
under real-world
pressure, but will also yield higher revenue for you (some users have
reported three times more), your advertisers, and your publishers.

What is the Performance Lease?
The Performance Lease is a financial arrangement between you (the
lessee) and us (the lessor). As a lessee, you are provided the inClick
Ad Server to run on your own web server. Just like an automotive lease
where you drive the car and do with as it were your own. With the
Performance Lease, however, your lease payment is calculated using
sliding percentage based on the total advertiser credits posted into
your ad server each month. Comparatively speaking, it is like leasing a
car and only paying for the miles you use with the more you drive the
less it costs - now wouldn't that be nice!

NOTE:
This FAQ article pertains only to the inClick Download
product. inClick Cloud Servers do not participate in the
Performance Lease
program.

Really? Why would I lease when I can purchase a competitors ad
server for less than $500?
When you compare the inClick Ad Server to any of the inexpensive (and
even expensive) ad serving sytems / scripts /
platforms available, you'll see differences that are quite
significant. One prime example: efficiency of the platform. To deliver
1 million impressions a day on a competing platform of a cost of around
$500 requires you use a dedicated server. With the inClick Ad Server,
the same capacity can be achieved on an inexpensive shared hosting
plan, about $10-20. When you consider the
avarage dedicated server costs run around $250 per month,
you'll see an estimated operational savings of well over $2700 a year
($18,000 in revenue). If you are planning
on delivering billions of ads a month (or plan to down the road), the
inClick Ad Server will scale
based on your requirements. Can the other guys do that? Go ahead, ask
them! Need more reasons to choose inClick? Give us a call or drop us an
email.

Can I just pay for it and be on my way?
Absolutely! We offer two Enterprise Licenses, Enterprise
Standard and Enterprise Source, for those that require a
dedicated support representative, a dedicated engineer, product
training, or those that do not wish to finance the product via our
Performance Lease Option. If you anticipate or are currently generating
over $100,000 in monthly ad sales, our Enterprise License option may be
the right option for you.

Benefits of the Performance Lease:

Less capital-intensive than purchasing. If your business
has constraints on its working capital, you can grow more rapidly by
utilizing our Performance Lease program. Wouldn't capital be better
spent on marketing your efforts?

Lease payments are considered business expenses and may
lower your taxes.

Ongoing upgrades and support. Never get stuck on an
outdated version. By utilizing the Performance Lease, you are entitled
to upgrades as they are released.

No minimum terms. Our performance lease has no minimum
requirements or minimum charges. If you have no activity in a given
period, you are not charged.

While, yes, this is a rather different approach to financing a product,
we feel it is the most cost effective way to obtain an enterprise grade
software package (not a small script) without the associated
enterprise-like costs.

Have a question about our Performance Lease and other financial
options? Ask
us, we're here to help.