"Never mind the fact that the iPod turned the entire music industry on its head. Never mind the fact that most successful notebooks today resemble designs first popularized by Apple. Never mind the fact that the blueprint of the modern day smartphone remains the original iPhone. Never mind the fact that competitors are scrambling wildly to copy the success and design of the iPad. Forget all of these things, because when it comes to Apple, the 'what have you done for me lately?' mentality reigns supreme."

That is simple. No one, not a single company, gets a pass on their past glories. Get over it.
We already have reasonable replacements for iPad, iPhone and iPod is being pushed out of the market by cheap Android phones.(Quick question... What do you buy? An iPod touch 32GB for $300 or an Android phone for $200 and a $50 64GB uSD? )

Also, iPad's success lies only in one thing - iPad optimized apps. Otherwise, iPad is not that impressive.

Question is, what will their next move be? A bigger iPad? Or something that will actually change things?