Dazo

India's first curated food demand platform

Description

Dazo was a food tech startup based in Bangalore which emerged as a “food on demand” company that partnered with few selected restaurants and took care of the food delivery logistics. Hungry customers could find and order their perfect meal within seconds of opening the app, according to the startup founders. Dazo (formerly TapCibo) achieved this by analyzing and saving users’ behavior, preferences and direct feedback. The startapp counterintuitive approach of only working with about 20 restaurants that offered different cuisines was based on the (true) assumption that hungry customers had no patience for going through dozens of restaurants menus and reviews. What they needed was the best food delivered within minutes for an affordable price, and this is exactly what Dazo was about.

Stats

Category

Food and Beverage

Country

India

Started

In 2015

Closed

By 2016

Number of Founders

Two

Name of Founders

Monica Rastogi, Shashaank Shekhar Singhal

Number of Employees

Between 11 And 50

Number of Funding Rounds

1

Total Funding Amount

No Data

Number of Investors

7

Precise Cause of Failure

Competition

Business Outcome

Shut Down

Cause of Failure

Two of the main reasons
the company decided to shut shop were fierce competition and lack of funding.

Heavy capital
investment is essential in the food-tech industry and Dazo started running low
on funding.

The
very high competitivity in the sector led companies to slash their prices until
practically no company could make substantial revenue from the sector and the
cost of client acquisition actually increased. Needless to say, Dazo struggled
to find fundings and the company opted for ceasing its operations within a year
of their launch.

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Dazo was a food tech startup based in Bangalore which emerged as a “food on demand” company that partnered with few selected restaurants and took care of the food delivery logistics. Hungry customers could find and order their perfect meal within seconds of opening the app, according to the startup founders. Dazo (formerly TapCibo) achieved this by analyzing and saving users’ behavior, preferences and direct feedback. The startapp counterintuitive approach of only working with about 20 restaurants that offered different cuisines was based on the (true) assumption that hungry customers had no patience for going through dozens of restaurants menus and reviews. What they needed was the best food delivered within minutes for an affordable price, and this is exactly what Dazo was about.

Cause of Failure

Two of the main reasons
the company decided to shut shop were fierce competition and lack of funding.

Heavy capital
investment is essential in the food-tech industry and Dazo started running low
on funding.

The
very high competitivity in the sector led companies to slash their prices until
practically no company could make substantial revenue from the sector and the
cost of client acquisition actually increased. Needless to say, Dazo struggled
to find fundings and the company opted for ceasing its operations within a year
of their launch.