Category Archives: Podcasts

Understanding & Identifying the Untapped App Market with MobileGroove’s Peggy Anne Salz Thinking beyond the basics when looking for new App marketing opportunities is one of the best ways to set your App apart from the competition. In this episode, Peggy Anne Salz, a Top 30 Mobile Marketing Influencer and Chief Analyst for Mobile Groove,…

In this episode, Nicole Harris, the COO of Slyce, shares how she grew the mobile coupon app SnipSnap from startup to a profitable venture that was eventually acquired by Slyce. She also gives UA and Monetization advice on how to achieve similar successes across multiple channels.

How to Grow Your App Business Organically with Ankit Chandra In this episode, Ankit Chandra the Director of Customer Success at Sensor Tower, speaks with Mobile Growth Fellowship’s Montreal chapter President Jeet Niyogi about life at Sensor Tower, gives advice on how to optimize your product and provides a couple of strategies to help you…

How to Effectively Target Your Mobile App Audience with Deniz Gezgin What are the best strategies to target and segment your mobile app users? In this episode, we talk with Topps Interim General Manager Deniz Gezgin about different targeting and segmenting strategies, along with performance marketing and brand marketing strategies. Deniz tops it all off…

Increasing User Retention by Harnessing Your Content and Community with PicsArt’s Wilson Kriegel In this episode, Wilson Kriegel, PicsArt CBO, speaks with Mobile Growth Fellowship President Dave Westin about the velocity of content creation, user retention, and content monetization in the ever evolving gaming and social media landscapes.

Understanding the Virtual Reality Landscape with TRIPP’s Nanea Reeves What is the business reality of virtual reality? In this episode, Nanea Reeves the CEO and Co-Founder of TRIPP speaks with Mobile Growth President Dave Westin on the Virtual Reality landscape, monetization strategies that target an early adopter audience, and stories on how her new venture…

Why Data Analysis is Important for User Acquisition with Playtika’s Jeet Niyogi App store optimization doesn’t happen overnight. In this episode, Jeet Niyogi, Marketing Director at Playtika, speaks with Dave Westin, President of Mobile Growth Fellowship on key drivers of paid and organic acquisition along with the importance of data analysis in attracting sticky users.

Emerging Monetization Trends in Gaming with Zynga’s Ben Webley What ad formats are best for engaging gamers and users? In this episode, Dave Westin, President of Mobile Growth Fellowship, interviews Ben Webley, SVP of Ad Monetization & Business Operations at Zynga, on emerging ad format trends, important KPIs to consider, and best practices for app…

Data Strategies and App Virality with Match Group’s James Peng How is the dating app space evolving, and what data strategies should you be looking at for your app? In this episode James Peng, Head of Mobile & Social Acquisition at the Match Group speaks with Mobile Growth President Dave Westin on Data Strategies, App…

ASO Strategy, Tips and Trends with Uber’s Dan Held How is App Store Optimization evolving and what are the best tools available to manage your ASO strategy? In this episode, Jeet Niyogi, Marketing Director at Playtika, interviews Dan Held who heads up App Store Optimization at Uber about ASO strategy, tools, tips and trends.