MSRP:

$3,699

Overall Rating: 6.53

Nearly a $4,000 MSRP Vision makes for no competition with the rest of the market out there. A nice screen isn't worth $4k on an average treadmill. Hate to beat up on Vision because they make a quality machine. Our guess is that with the demise in the specialty fitness dealer market, Vision is selling fewer machines, and fewer dealers are flooring the product so exclusive marketing areas are translating into exclusive pricing. If the factory holds the price high on their website, then the dealers can try to hold prices high too and that's what it looks like to us.

General Information

Vision is an brand made by Johnson, the maker of Matrix and Horizon units. They are known for making a high value treadmill. For years Johnson Health Tech operated Vision as a separate brand but three years ago decided to merge its? operations with their other North American operations.

Quality / Philosophy

Vision is a high quality product that has really upgraded their treadmill lineup in the past few years- except for the handrail design where it looks like an engineer sneezed when he drew it. They are putting high quality parts and are abandoning the lower end of the market. We visited the headquarters and major factory outside of Shanghai and found that Johnson is the most integrated manufacturer of fitness equipment in the world. This can be both good and bad. The good is that you are in control of almost all aspects of production. The bad is that you are in control of almost all aspects of production- if you mess up there is no one else to blame. They are focused on doing things the right way so it appears that this is a case where it is good overall. We were impressed with their quality procedures and design and testing processes and the reviews will reflect these facts.

Outlook

Vision, who once helped shut down many US factories with their innovative manufacturing approach, now is the victim of their own success by pushing some of the quality to their other brands like AFG. They are making a firm move to the higher end of the market to try to challenge True. We will see how that works out for them. We find many of the Vision machines in light commercial use.