Project And Case studies – Xmplifi

XMPLIFI – ADVOCACY MARKETING MADE SIMPLE

ABOUT XMPLIFI

Xmplifi is a leading platform in employee advocacy marketing. It creates positive brand awareness by enabling companies to create and share content with their employees, who further promote the company’s content on their personal social networks. Utilizing the platform, Xmplifi’s clients leverage the combined power of cumulative social network reach.

CLIENT FEEDBACK

“During our initial conversations, Captivix separated themselves from others on their clear thought process, and simple approach to provide the right solution. Since then, Rahul and his team have been a great partner providing answer to all our challenges. They asked the right questions to understand our product vision and delivered a top notch solution.”

Scott Golas, CEO

CHALLENGES

Rise Interactive (digital agency of the year for 2013, 2014, and 2015) wanted to build an employee advocacy SAAS based platform, called Xmplifi. After thorough evaluation, Rise Interactive decided to partner with Captivix because of clear communication model, quick turnaround, and above all expertise in application development. Following were initial challenges while building Xmplifi.

Streamline cumbersome steps for content creation, publication, sharing, social media promotion, and campaign analytics into an intuitive and efficient workflow system

Incremental development effort to launch multiple feature every month without losing focus on quality and performance

Support multiple background processes and a huge volume of ongoing data generation, and build a scalable architecture that can evolve without any limitation

Continue to partner in making critical business and technology decisions to create a business viable product

Provided content managers (a set of users of Xmplifi) with a holistic solution without reinventing the wheel. This was accomplished by seamlessly integrating existing content aggregation 3rd party tools with our own Content Curating Module. This step reduced the cost significantly and increased the overall adoption rate.

Built custom Tiny, or short URL generator to replace a 3rd party vendor. This improved overall performance and stability by 35%, and reduced overall costs by 80%.

END RESULTS

Delivered a new state-of-the-art Xmplifi platform that resolved all major challenges, while conforming to our client’s expectations and timeline.