Dec 9, 2010 at 12:37 o\clock

An unchanged logo design has both positive and negative
effects on the corporate image. When it remains unchanged for a considerable
amount of time, it helps in generating brand recognition and recall in the
minds of consumers. But on the other hand, a stagnant logo design creates the
impression that the company has stagnated. Now when a brand gets a logo
redesign, it has two-sided outcomes on the company’s image.

If done successfully, redesigned logos can boost a company’s image
to significant heights, but a logo redesign gone wrong can be a critical blow
for a company. The year 2010, that is about to end, has seen many new logos being
created in the UK logo design marketplace…many outdated ones were overhauled
while some changed due to mergers between UK companies.

Redesigned
logos in UK - The Good Ones:

One of the most widely acclaimed in UK was the Wembley stadium logo redesign. It was immensely
praised by the people in the UK and got accolades for its design that
accurately resembles the stadium itself. Other prominent UK logo redesigns that
took place this year include London Science Museum, EU Organic logo and EURO
2012 logo.

Redesigned
logos in UK - The Bad Ones:

While elsewhere, Gap logo redesign was considered as a huge blunder. After just days of
introducing their new logo design, a huge public outcry erupted on the
internet. Gap was forced to revert back to its old logo. And who can forget the
BP logo redesigndrama that took place this year. The oil giant was immensely
ridiculed when parodies of its logo started to circulate all across the
internet.