Music

Premiere: "Sad For You" vid by NJOMZA

You probably already know NJOMZA from her debut EP (which dropped earlier this year) titled Sad For You. Now, it’s time to go even deeper in the weeds with this artist and her vision: with the vid for the EP’s title track, premiering today exclusively on MILK.XYZ.

NJOMZA’s “Sad For You” visuals take us on a journey with the pink-haired pop songstress, and the narrative of a love gone wrong is all too relatable—dreamy, lovesick flashbacks to happier times collide with the reality of heartbreak and we’re sucked into NJOMZA’s POV from the start. If nothing else, “Sad For You” is about as authentic as they come, and expertly brings to life the universal emotion of chaos and heartache. All the feels.

“‘Sad For You’ is the song that tied my entire EP together and as the title track I felt it deserved a video,”NJOMZA explains. “It’s the center piece to an even bigger story about how easy it is to lose yourself in someone else’s chaos. So I teamed up with Paul Capra and an incredible crew to bring this visual to life.”

Watch “Sad For You” above, and if you’re in NYC or LA, catch NJOMZA live next month, on October 12 at Baby’s All Right in Brooklyn, and then on October 18 at Hotel Café in Los Angeles.