Tag Archives: mass customisation

Shoe-making is typically thought of as a labour intensive operation, especially sports shoes. This is because the product is made from soft materials, is manufactured in many different sizes, and many different models are marketed. It is for this reason … Continue reading →

Recent blogs have considered some of the implications of digital transformation in general terms, this blog looks at one specific sector. IGD is a charity which analyse trends to provide insights for the food and grocery industry so that they better … Continue reading →

Over the next few years, consumers and employees will increasingly speak to their smart devices rather than use a key board. This has significant implications for how consumers will buy products and services and for how these products will be made … Continue reading →

A few years back I wrote a series of blogs on the concept of mass customisation i.e. mass producing goods that are ‘individualised’ for specific consumer groups (usually) or even single consumers (in auto manufacture and computing). This article from … Continue reading →

The Hilton chain of hotel brands is hoping that a number of digital innovations will “enhance the customer experience”, as explained in this article. It has designed an app to support its HHonours loyalty programme that enables customers to choose … Continue reading →

This small story about biologist Adele Bakhtiarova setting up a company called Voir Creations to 3D print customised eyelash curlers caught my eye. It illustrates a number of interesting points… 1. Entrepreneurs often emerge due to an obsession they have … Continue reading →

Me-tailing is the term used to describe retailers that enable their customers to personalise their purchases or experiences. Domino’s Australia are a great example of this with the creation of their Pizza Mogul website. This is essentially a mobile application that … Continue reading →

Dave Gorman deals with many aspects of modern life that have OM implications (see previous blog). Last night he also talked about what name he gives when asked for it in a coffee shop. He explained that he cringes when … Continue reading →