Make button text appealing

In-case, you have two CTA buttons that’s a ‘YES’ as well as a ‘NO’, you must make the text on the NO button sound very regretful. This will make the reader think twice before clicking on the No button.

#3 Decide The Position Of The Close Button

Yes, the close button can also be a factor that increases click through rates of your popup.

Wondering how?

Strategy:

Make the close button difficult to click viewAs shown in the example below, the close button is kept at the extreme top right corner. Making it very difficult to spot. So reducing the possibility of the viewer blindly closing the popup.

Replacing the close button with a negative CTA button or secondary textIn this example, there is no close button. Instead you have negative secondary text -‘No thanks I don’t like free stuff’ which when clicked closes the popup. Now as the negative text is guilt inducing, a reader thinks twice before clicking on to it. Instead he is pushed to give his email id and end-up downloading the free ebooks instead.

Eliminating the close button completelyThis strategy may sound a bit pushy. As the reader is given no option but to click on the desired CTA. Here’s an example of how this strategy can be implemented.

#4 Pick Awesome Images

An image acts as an anchor in your popup. It’s no surprise that, even if you popup is well designed but the image used in it is mediocre, there are high chances that it might fail.

Similarly, even if you have simple popup with an attractive image, it might just work.

Strategy:
Use images which gain instant attention. Something with pleasing background, attractive people is a common strategy used by many. Checkout this example:

#5 Include Your Brand

It’s important to blend your popup design with the rest of your website. The reason being, it should look like a part of your website. If it doesn’t, visitors will assume it’s some spam and simply close the popup or abandon your website.

Strategy:
Keep in mind the brand color, brand logo while making your popup design template. Suppose your brand color is blue and yellow, you can design a popup having a similar color scheme.

More Designs From Icegram’s Gallery

It’s Your Turn

It’s a wrap. Implement the strategy or simply use the popup designs from Icegram’s Gallery and start doubling your popup conversions right away. If you have any questions or suggestions, feel free to mention it in the comment section below.

You need to use a mailing list system or our Rainmaker plugin to store subscribers. You can use our free Email Subscribers plugin, or a third party mailing list service – like MailChimp. Your subscribers will get added to the service you use.