In the clip, a man wearing what appears to be an official NYPD uniform raps about his life as a cop and ties it into the viral trend. "NYPD loving all the pussy. I'm looking for the pussy. Judge sign off on the warrant for the pussy." He then mean-mugs into the camera and flails his arms in what appears to be a dance. "I'm loving all the pussy...Spending time on the pussy. 10 year long investigation on the pussy," he raps. It continues like this for 51 seconds, including references to the stop and frisk policy, lawyers and indictments.

The "For the Pussy Challenge", sometimes referred to as "ForThatPussy" or "WhatYouGoneDoChallenge" is a viral call-to-action in which people share what they would do "for the pussy." The beat is from the song "Geeked Up."

The trend has even launched a response from women on what they'd do "for the dick." Erykah Badu recorded her version and Nicki Minaj has hinted that she'll join in, too.