Email marketing Courses, Certification & Training in Hyderabad

Email marketing Courses, Certification & Training in Hyderabad

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About

Why should you do?

Who should do?

E-mail marketing is the act of sending commercial messages to a group of people for the purpose of branding or increasing sales. It is one of the oldest methods in online marketing and is still an effective strategy for businesses to reach out to their potential and existing customers. It can be used to build loyalty, trust or brand awareness among its customers.

Professionals in e-mail marketing can start their career as an E-mail Marketing Executive, Marketing Executive or Digital Marketing Executive, and with the help of a certification, one can move to a Digital Marketing Manager, Marketing Manager, E-mail Marketing Manager or Marketing Analyst position.

Naukri Learning offers a wide variety of online certification courses in e-mail marketing which will help you to become an expert in the field. Some of the other related certification are SEO marketing, mobile marketing, digital marketing or content marketing.

Benefits of e-mail marketing

E-mail marketing is an essential part of digital marketing and it has many benefits, like:
• E-mails are significantly cheaper than traditional mails and other paid online marketing activities.
• Businesses can accurately track the return on investment (ROI) and has been said to be one of the most effective online marketing methods after SEO and SEM.
• Through e-mails, you can connect to an audience, which has already shown interest in your services or products.
• It provides instant impact as e-mails are received or sent immediately; businesses can measure results within a short period.

E-mail marketing skills can vastly improve your professional profile if you are in the digital marketing industry. In addition, according to a Naukri survey, 67% of the recruiters mentioned that they prefer certified candidates and are also willing to pay higher.
Some of the reasons why you should do a course in e-mail marketing are:
• You can enhance your current profile and resume with a certification. Improve your chances of successfully converting an e-mail marketing interview
• A certification will improve your career. You can earn a better salary, get better job opportunities or even a promotion
• You will acquire skills that are globally accepted and stand out as a certified professional
• You will get in-depth understanding and hands-on experience in the various methods of e-mail marketing

• Experience in list building and creating list filters so that the right audience is targeted.
• Good knowledge of the various sections of an e-mail and how to optimise each section for better engagement.
• High-level creativity, analytical and problem-solving skills.
• Proficiency in e-mail designing and development using HTML and CSS).
• Good technical knowledge of various protocols, authentication features and policies associated with e-mail sending and receiving.
• Excellent copywriting and communication skills.

Frequently Asked Questions

1. What is the best way to apply e-mail marketing?

Email marketing is a strong communication channel. You need to own your list of leads. Emails convert better and people buy more products and spend more as well on products marketed through email. Besides, the average order value of an email is thrice more than social media. So, in order to apply email marketing to its best, pay attention to open rates, CTR and Unsubscribe rate. This will help you analyze your autoresponder campaigns better..

2. What free e-mail marketing services can I use apart from Mailchimp?

EasySendy, SendinBlue, SwipePost, etc..

3. Which are the best e-mail marketing monitoring tools?

Litmus, Bullmailer, SendX, Mail Chimp, SendGrid, etc..

4. How to differentiate spam from E-mail marketing?

“Spam” is an email that does not honor a customer’s request to opt-out. It relies on gimmicks such as misleading subject lines. Contrastingly, good email marketing will keep customers engaged, up-to-date, and loyal within the bounds of the law..

5. What are examples of clear e-mail marketing subject lines?

a. Uh-oh, your subscription is about to expire
b. Free food alert!
c. What do you think about your company? Write a review.
d. 1780 POINTS FOR YOU!.

6. What are the most important things I should know about e-mail marketing?

Forrester predict that annual spend on Email Marketing will only increase in the next few years..

8. I need to send out 100,000+ e-mails. What free e-mail marketing service should I use?

BullMailer, SwipePost, SwipeMail are all good for this task..

9. Can e-mail marketing help me generate more leads?

Yes. Most of us doubt the power of email marketing, but it is a top performing marketing strategy due to the high ROI it provides. Emergence of Big Data has further empowered businesses to ensure that their email campaigns do not end up in spam and junk folders. Besides, it is easy to implement and economical, thereby generating more leads..

10. Are there any tips and guides to do email marketing?

No. There is no fixed strategy. Email marketing strategy depends completely on the interests of the target audience. Besides, it can differ from person to person, basing a company’s area of operation..

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