I’ll let the press release speak for itself on this important survey’s methodology:

The study included in-depth analysis of the online universe over the past two years for beard and mustache positivity. Conversations and searches surrounding facial hair were measured, and cities were ranked based on overall interest and positive sentiment.

Boston ranked first. The company does acknowledge in the press release that the rankings could be influenced by “facial-hair-related events” like last year’s beard-growing spree by players of the Boston Red Sox.

Michael “MJ” Johnson, founder of the Minneapolis Beard and Mustache Club said he’s excited that the city scored sixth in the ranking.

“Facial hair is being accepted left and right in a number of professions,” Johnson said. “Golden age of beards in Minneapolis — I said so.”

Wahl is touring the country on a big marketing campaign. In fact, if you need a shave, they’re visiting the Minnesota State Fair later this month with a 30-foot tall mobile barbershop.

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what a bogus study. couldn’t account for redsox, and done only online. I would venture to guess there is a lot of rural beard support which went unaccounted for. “I’m really excited about this,” said Johnson,”because I don’t understand statistics or study design.”