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It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few years we have watched as Conan O’Brien receive a seemingly big blow to his career through a fall out with NBC. He has, however, managed to reinvent himself through this fall out, and has successfully used online marketing to rebuild his career. Let’s take a look at the lesson learnt:

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and sales have meant that these social presences have, historically, been very bland and boring. I mean, let’s be honest and acknowledge that a product page on a social network isn’t a top destination for people to go when looking for inspirational content

If you were happily chilling under a rock this week, or simply want to get all your information in one neatly tied up package – you’re in the right place. We’ve rounded up all the biggest news in digital, social media and tech advances (in our opinion) that have happened during the week for you.

The rumours that abounded last week were confirmed by Twitter’s CEO Dick Costolo at the social media platform’s fourth quarter earnings this past Thursday – Google and Twitter are back in business together.

Millennials are the generation born between 1981 and 1996, so it refers to those of us presently aged between 18 and 33. Speaking as a millennial, we are clearly a wildly diverse group, sometimes seemingly held together by nothing more than our age bracket. Yet there are discernible trends to each generation, which are useful in research and analysis. One prominent example of our ‘millennialism’ is our easy adoption and use of new technologies.