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What Will It Take For Ethereum And Ripple To Beat Bitcoin

After a couple of torturous months, cryptocurrency markets have staged a big and broad comeback recently. Bitcoin trades above the $9000-mark, up 11.48% over the last seven days, Ethereum trades above $650, up 16.47% over the same period, while Ripple at $0.84, up 5.96%.

The cryptocurrency comeback is accompanied by swelling volume and extends across the entire market spectrum.

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What will it take for Ethereum and Ripple to beat Bitcoin both in market cap and volume?

Why? “First, Bitcoin is a power brand. The majority of mainstream news stories are about Bitcoin, not Ripple. Bitcoin owns the brand equity in the market, and this cannot be underestimated.”

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Robert Masters, Managing Director of Blue Chip Vision, sees this scenario as a long shot, provided that future protocol enhancements are implemented. “It may be possible for either Ripple or Ethereum to beat the market cap of Bitcoin in the longterm if future protocol enhancements are implemented and with the continued backing of global financial heavyweights.”