SIBA’s BeerX event also saw the brewers’ association hold its growing Business and Industry Awards, naming Purity winner in the marketing implementation category for its work with Wasps Rugby and Ricoh Arena .

Purity’s social media engagement, and the popular Twitter hashtags #PureGold and #TweetYourSeat, were highlighted by judges, with fan participation more than doubling since last season.

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Paul Halsey, Purity managing director, said: “We absolutely love our partnership with Wasps Rugby and Ricoh Arena , and engaging with fans via our social media has been a great way to share in the good times; a great game of rugby with your friends and a lovely beer or two.

“The award means a lot to the team, as does the latest honour for Longhorn IPA, a beer we are extremely proud of.”