Resources

To stay ahead in the dynamic, constantly evolving online advertising environment, advertisers need accessible, accurate information on new trends, products and services as they surface globally and in SA together with meaningful insight on audience uptake and usage of these offerings.

Recognising this, The SpaceStation is committed to sourcing and providing objective, up-to-date statistics and other information relevant to our market and audiences that will ensure that our clients stay ahead of the game in the digital arena.

If there are any specific topics and articles that you would like more information on, please email info@spacemail.co.za and we will make every effort to source and publish these articles for the benefit of our readers.

14/08/2014 With e-commerce gaining popularity and more customers resorting to the Internet for their purchases, a digital strategy is critical. As the normal life has gained pace, customers now prefer to conveniently shop from the comfort of their own homes, rather than spending hours on the streets moving from shop to shop. Thus, it has […]

24/07/2014 A new survey sheds light on what video viewers want in their content – from ad content to how much content they’re watching online. According to the report nearly half believe 15 second ads are optimal and nearly one-third are watching 15 hours or more online each week. Video game consoles and mobile devices […]

08/07/214 Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention. New data from Nielsen shows that U.S. […]

26/05/2014 Confidence in technology and internet usage is as high among the 50+ generation as it is among 30-49 year olds, according to new research which challenges the stereotype that older people are averse to new technology. Based on the responses of 1,012 UK consumers (aged 30+), “The Ageless Internet: From Silver Surfers to Golden […]

06/05/2014 “The youth of today are not interested in the news” is a common belief among older media types. But research that Jos Kuper and Lauren Shapiro of Kuper Research did for presentation at a recent Wits Journalism Colloquium on the Future of News among the youth, suggests that this is not the case. What […]