Add an account

Create additional accounts to organize or separate data.

When you create an account, you also automatically create a property and a view to that account. These levels create the structure within Analytics that allow you to collect and analyze data. Review Related resources, below.

Use a specific and descriptive name, so you can easily tell what this account is for when you see the name in the Account list.

Under Setting up your property, enter the Website or App Name.

If you plan on tracking more than one property in this account, use a specific and descriptive name. For apps, include the edition or version number. This will help you keep your app properties organized in your account.

Select the protocol standard (http:// or https://). Enter the domain name, without any characters following the name, including a trailing slash (www.example.com, not www.example.com/). Most domain hosts only support UTF-8 characters in the URL. It's a good idea to use either UTF-8 characters or punycode for symbols and any non-UTF-8 characters (including Cyrillic characters) in your domain name. Search the web for a punycode converter for help with this.

Select an Industry Category.

Select the Reporting Time Zone.

This is used as the day boundary for your reports, regardless of where the data originates.

The time zone setting only affects how data appears in your reports and not how you collect data. For example, if you choose United States, Pacific Time, then the beginning and end of each day is calculated based on Pacific Time, regardless of whether sessions originate in New York, London, or Moscow.

If your Analytics account is linked to a Google AdWords account, the time zone is automatically set to your AdWords preference and you will not see this option. This ensures accurate reporting on your AdWords campaigns.

Changing your time zone affects data going forward, and is not applied retroactively. You may notice a flat spot or a spike in your report data around if you update your time setting after you’ve already been using this property. Your reports might also refer to the old time zone for a short period after you update this setting.