Good for the environment - stops unsolicited delivery of 540 million books per year.

"YellowPagesGoesGreen.org isn't against the telephone books themselves, but the unwanted delivery of five pounds of paper to people’s doorsteps. We believe that you shouldn't have to bear the cost of recycling something you didn't ask for in the first place. If we want a phone book, we'll ask for one..". - Michael Keegan, CEO