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This guide is designed to help you complete your assignment for Dr. Swaminathan's Marketing Management course.

Use the tabs to navigate to resources that will help you research Ainsworth Pet Nutrition, Rachael Ray Nutrish, and the pet food market.

Contact the Business Librarian to ask a question or schedule an in-depth consultation.

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You will need to consult a number of sources from several databases, then analyze your findings. Because Ainsworth Pet Nutrition is a private company, you will have to extrapolate from the limited information available, and make use of broader industry trends to supplement your research.