CoLab03

Research is an epic journey of courage and discovery.

If you watch a TV or online series regularly, then you already understand the allure of an open-ended narrative. If you've ever binge-watched a series, then you know the insatiable drive to consume that story – as an event, hosting a watch-party, or possibly even taking a sick day off from work (we won't tell).

Research is an open-ended narrative, with heroes and champions on a quest into the unknown, facing great challenges and uncovering hidden treasure. These are the elements of a great story which audiences are drawn to and follow. But to build an audience for your science, your science story needs narrative and strategy to create influence.