Dr Morven McEachern joined Salford Business School in April 2013 and is the Director of the Centre for Social Business (www.salford.ac.uk/social-business). She is a fellow member of The Higher Education Academy and a member of the Institute of Learning and Teaching. Prior to her academic career, she held management roles in both primary agriculture and agri-food research and consultancy. Morven's research activity focuses on consumption behaviour, ethics and sustainability. She is a member of the Editorial Board for the International Journal of Consumer Studies and has edited various special issues on ethics and sustainability. Using a variety of qualitative and visual research methods, she has published over 30 refereed papers and has a successful record of PhD supervision. She is also a keen documentary film-maker and recently participated in the Association for Consumer Research's Film Festival (http://www.acrwebsite.org/search/view-acr-film.aspx?Id=121).

Using ¿Rhythmanalysis¿ to Understand Consumption Practices (Kemmy Business School, University of Limerick, Limerick, Ireland, October 2014).

2014

Apr

A Rhythmanalysis of Consumption Practices within Urban Parks (Geographies of Marketing Practice, Stockholm University Business School, Sweden, April 2014).

2013

Mar

(Re)considering European approaches to Fair-trade: A Study of Negotiations of Worth Between African Farmers and an African Social Entrepreneur (Challenges to International Marketing Ethics and Corporate Social Responsibility: An Academic Symposium, Notre Dame London Centre, United Kingdom, March 2013).

Media Appearances

2016

Aug

Gender Marketing (BBC Radio 4, You and Yours, United Kingdom, August 2016).