It calls for poetry, really. I think Oliver Wendell Holmes summed it up best in this Memorial Day speech he gave in 1884:

… Nevertheless, the generation that carried on the war has been set apart by its experience. Through our great good fortune, in our youth our hearts were touched with fire. It was given to us to learn at the outset that life is a profound and passionate thing. While we are permitted to scorn nothing but indifference, and do not pretend to undervalue the worldly rewards of ambition, we have seen with our own eyes, beyond and above the gold fields, the snowy heights of honor, and it is for us to bear the report to those who come after us. But, above all, we have learned that whether a man accepts from Fortune her spade, and will look downward and dig, or from Aspiration her axe and cord, and will scale the ice, the one and only success which it is his to command is to bring to his work a mighty heart.

These guys are top notch and honest. Thought my fuel injection was screwed was ready to pay $ 100s. They called me back an hour later to pick up the bike. They fixed a crack in the fuel line. $ 34.00 dollars. Since then they worked on 5 of my bikes. 100% Great work everytime.