Messaging.

Your message is often a buyer’s first experience of your brand. At sb:mktg we know the power of your entire business speaking the same language, with a common voice; and what’s needed to create a message that drives business.

We’ve worked inside enough sales organisations and marketing departments to know what can happen when sales are developing their own messaging and customer communication, and see marketing as little more than events, brochures and volume lead generation. We know that misalignment between product development, marketing and sales can lead to messaging going off-track. And we know that multiple & inconsistent messages across sales, marketing, website, collateral, advertising, event graphics and presentations, can jeopardise your brand equity and sales performance.

We’ll take you back to basics; integrating a product, sales & marketing communication strategy into your business plan, that clearly & relevantly conveys your USPs and value to the market, captures buyers and gives you a competitive sales advantage.