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What do you do when you get to hear the story of a film even before it releases? The natural reaction is to lose interest in watching it and this causes a colossal damage to the film’s business. But here is an interesting incident happening currently where a reverse scenario is being observed.

We are talking about the much hyped and highly anticipated movie I starring Vikram and directed by the showman of the south Shankar. Our sources from Chennai reveal the story got leaked and it is already making rounds across the internet. After reading the story, the interest quotient has increased further.

Those who got a whiff of the story are showing double interest to watch the movie which is scheduled for release on January 9. And those who have heard about the leak but don’t know the story have begun searching for it. But whether it is really the story or not is yet to be authenticated by anyone. What matter is, even this incident has proved to be a positive for ‘I’ and it looks like a certain blockbuster is on the cards at the start of 2015.