We were contacted by Circa 39, a Boutique Hotel located in Miami Beach to redesign their existing site with the main objective of reflecting Circa 39’s personality, with a user friendly navigation and the ability to find what the visitor wants in 3 clicks or less, Increase conversion of lookers to bookers by offering more relevant content and stronger identification of key selling points Structure and functionality to be more SEO efficient (no flash); not forgetting scalable design, having growth in mind for additional pages as needed (hidden or public) and finally design the site to render properly on a mobile device as well as a tablet