Learn how travel and tourism sector experts use online video effectively in this document with cases from Art Series Hotels (Australia), Promote Iceland (Multiple markets), Canada (Multiple markets) and Air New Zealand (New Zealand).

2

Branded Content Effectiveness (Travel)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, October 2012

British Airways (UK), Virgin Blue Group (Australia), Montana Office of Tourism (USA) and Lufthansa (Germany) are included in this collection of Warc's best case studies on Branded Content Effectivenes... View Summary

British Airways (UK), Virgin Blue Group (Australia), Montana Office of Tourism (USA) and Lufthansa (Germany) are included in this collection of Warc's best case studies on Branded Content Effectiveness in the travel and tourism category.

Featuring case studies from Newfoundland & Labrador Tourism (Canada), The Cosmopolitan of Las Vegas (USA), California Travel and Tourism Commission (UK), and Travel Michigan (USA), this is a collection of Warc's best case studies on TV Effectiveness in the travel and tourism category.

4

Direct Marketing Effectiveness (Rail & Bus Companies)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, October 2012

East Midlands Trains (UK), Virgin Trains (UK), First Great Western (UK) and DSB S-Train (Denmark) are included in this collection of Warc's best case studies on direct marketing effectiveness in the r... View Summary

East Midlands Trains (UK), Virgin Trains (UK), First Great Western (UK) and DSB S-Train (Denmark) are included in this collection of Warc's best case studies on direct marketing effectiveness in the rail and bus companies category.

This document, featuring case studies from Chengdu Municipal Authority (China), Montana Office of Tourism (USA), Canada Tourism Commission and Tourism Queensland (Australia), is a collection of Warc's best case studies on how to increase share for tourism destinations.

6

Increase Sales (Tourism Destinations)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, July 2012

This document, featuring case studies from Newfoundland (Canada), Western Australia, Chengdu (China) and Canada, is a collection of Warc's best case studies on how to increase sales to tourism destina... View Summary

This document, featuring case studies from Newfoundland (Canada), Western Australia, Chengdu (China) and Canada, is a collection of Warc's best case studies on how to increase sales to tourism destinations.

7

Increase Sales (Travel Agents)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, July 2012

This document, featuring case studies from Hotels.com (USA), Priceline.com (USA), Orbitz (USA) and ebookers (Europe), is a collection of Warc's best case studies on increasing sales in the travel agen... View Summary

This document, featuring case studies from Hotels.com (USA), Priceline.com (USA), Orbitz (USA) and ebookers (Europe), is a collection of Warc's best case studies on increasing sales in the travel agents category.

8

Repositioning (Airlines)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, July 2012

This document, featuring case studies from Germanwings (Germany), British Airways (UK), Bangkok Airways (Thailand) and Air New Zealand, is a collection of Warc's best case studies on repositioning in ... View Summary

This document, featuring case studies from Germanwings (Germany), British Airways (UK), Bangkok Airways (Thailand) and Air New Zealand, is a collection of Warc's best case studies on repositioning in the airlines category.

9

Increase Sales (Airlines)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, July 2012

This document, featuring case studies from Air New Zealand, jetBlue Airways (USA), Virgin Blue (Australia) and Frontier Airlines (USA), is a collection of Warc's best case studies on how to increase s... View Summary

This document, featuring case studies from Air New Zealand, jetBlue Airways (USA), Virgin Blue (Australia) and Frontier Airlines (USA), is a collection of Warc's best case studies on how to increase sales in the airlines category.

10

Gain Customers (Airlines)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, July 2012

This document, featuring case studies from Southwest Airlines (USA), jetBlue Airways (USA), Virgin Blue (Australia) and Frontier Airlines (USA), is a collection of Warc's best case studies on how to g... View Summary

This document, featuring case studies from Southwest Airlines (USA), jetBlue Airways (USA), Virgin Blue (Australia) and Frontier Airlines (USA), is a collection of Warc's best case studies on how to gain customers in the airlines category.

11

Increase Share (Airlines)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, July 2012

This document, featuring case studies from Air New Zealand, British Airways (UK), Southwest Airlines (USA) and Frontier Airlines (USA), is a collection of Warc's best case studies on how to increase m... View Summary

This document, featuring case studies from Air New Zealand, British Airways (UK), Southwest Airlines (USA) and Frontier Airlines (USA), is a collection of Warc's best case studies on how to increase market share in the airlines category.

12

Gain Customers (Rail & Bus Companies)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, July 2012

This document, featuring case studies from STM (Canada), Action Buses (Australia), Virgin Tains (UK) and Metro (USA) is a collection of Warc's best case studies on increasing sales in the rail and bus... View Summary

This document, featuring case studies from STM (Canada), Action Buses (Australia), Virgin Tains (UK) and Metro (USA) is a collection of Warc's best case studies on increasing sales in the rail and bus category.

This document, featuring case studies from East Midlands Trains (UK), CrossCountry Trains (UK), Virgin Trains (UK) and MTR (Hong Kong), is a collection of Warc's best case studies on increasing sales in the rail and bus category.

14

Gain Customers (Travel Agents)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, July 2012

This document, featuring case studies from Hotels.com (USA), Priceline.com (USA), Orbitz (USA) and ebookers (Europe), is a collection of Warc's best case studies on gaining customers in the travel age... View Summary

This document, featuring case studies from Hotels.com (USA), Priceline.com (USA), Orbitz (USA) and ebookers (Europe), is a collection of Warc's best case studies on gaining customers in the travel agent category.

15

Gain Customers (Tourism Destinations)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, July 2012

This document, featuring case studies from Newfoundland (Canada), Iceland, Michigan (USA) and Western Australia, is a collection of Warc's best case studies on how to gain customers for tourism destin... View Summary

This document, featuring case studies from Newfoundland (Canada), Iceland, Michigan (USA) and Western Australia, is a collection of Warc's best case studies on how to gain customers for tourism destinations.

16

Repositioning (Tourism Destinations)

Includes video content

Recommended by Warc editors

Trends

Best Practice

Recommended Cases, July 2012

This document, featuring case studies from Iceland, Michigan (USA), California (USA) and North West England (UK), is a collection of Warc's best case studies on how to reposition tourism destinations.... View Summary

This document, featuring case studies from Iceland, Michigan (USA), California (USA) and North West England (UK), is a collection of Warc's best case studies on how to reposition tourism destinations.

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