SEO for Home Builders: How to Reach Buyers Earlier In the Sales Cycle by @jeremyknauff

Search engine optimization (SEO) can be a powerful marketing channel for any industry. But SEO can be especially powerful for industries where the buying cycle tends to be longer and more complex, like with new home construction. ADVERTISEMENT That’s because in cases like this, SEO provides so many additional opportunities throughout the buying cycle to put your brand in front of prospects – opportunities that most of your competitors will overlook. Obviously, you would want to rank for home builder-related terms, like “Tampa custom home builder,” for example. But that conventional thinking where many builders stop. And it’s a huge mistake. You don’t want to just get in front of people who are looking for a home builder right now. No, effective SEO in this industry means getting in front of people conducting research that will eventually lead up to the purchase of a custom...