Hanson, one of the world’s largest suppliers of aggregates and heavy building materials, needed to rebuild the brand recognition it had lost due to acquisition and expansion. This mailer was part of an overall campaign to reintroduce the company to its North American market and position it as a strong player in the industry. Agency: MasonBaronet

To reinvigorate sales staff and branch managers, a bank’s financial planning division loaded up fan-mail bags with real-life letters from customers. The bags were sent to regional branches as a way to show employees how their work matters. Positive referrals jumped to more than 19 percent during the campaign. (The target rate was 10 percent.) Agency: BMF