Ventura Lambrate

17 - 22 April 2012 Milano, Italy

In only three editions, Ventura Lambrate confirms its position a key event of the Salone del Mobile/Fuorisalone. This year clearly captures the shift in contemporary design away from only finished products towards concepts, research and processes. Ventura Lambrate 2012 offers designers new exhibition opportunities in response to the economic crisis in the form of smaller, informal and conceptual exhibitions, thereby bringing new energy to this edition.

The event’s high-quality curated mix of commercial and conceptual design is complemented by Ventura Runway, a new exhibition platform – presented on a real runway – dedicated to young debuting design studios for whom exhibiting in Milan is a financial challenge. Additionally, Ventura Lambrate commissioned and hosted its first special project Analogia #3 and the Ventura Bar becomes the area's new social hotspot.