In this post, Brandon Crossley, co-founder and CEO of Poindexter shares the lessons he learned on the way to reaching his first $1K in MRR.

My take: I’m a big fan of Poindexter. It really helps me answer questions about a business and put all my assumptions in full view so I can make a more educated guess before I spend time and money pursuing an opportunity. It helps me to just take emotions and enthusiasm out of the mix for a sec and just have a sober look at the financials so you can ask: “is this a business , or not?”—KW

Here’s a guide to writing content that sells your products without having to sit down and write blog posts every week. This is the e-commerce content writing formula Cindy Joseph used to write a presell page to that would go on to generate over $18 million in total sales for their makeup products.