Dynamic Ads with Broad Audience

Massimo Dutti was looking for a way to increase their conversions on Facebook and Instagram, as well as their ROI on the platforms. The launch of the new feature Dynamic Ads Broad Audience looked to fit their need, combining it with their current strategy thanks to its qualitative prospecting.

+90%ROI vs July Conversion Campaigns

-17%Cost per Conversion vs July Conversion Campaigns

x4CTR% vs Conversion Campaigns

-82%CPC vs Conversion Campaigns

Their goals & challenges

Increase conversions and ROI

Massimo Dutti’s strategy already included the various Conversion and Traffic campaigns available on Facebook and Instagram, however they were willing to test out the new Broad Audience feature to generate more sales to new clients. As a benchmark, we used the data from our best conversions campaigns and try to improve the metrics.

Our solution

Dynamic Ads with Broad Audience

This new feature allows Massimo Dutti to impact new users with products they have shown interest in, therefore it gave us a much more qualitative approach in terms of targeting, as we do know what product people are looking for and are able to show it to them via the product feed and the Dynamic Ads. We should also highlight the lower Cost per Conversion on Instagram vs Facebook, which is important for Massimo Dutti as a fashion brand, and Instagram being a key platform for fashion. The new tool showed great results and improvements in terms of metrics in key markets, and allows Massimo Dutti to gain in market share and awareness by attracting new customers to buy its products.

The team at Adsmurai has become an extension of our own team thanks to their strategic and tactical expertise, taking on challenges, adapting to the changes and dynamism of our company, and working with a focus on results.

Ads Optimization Management

Use the slider to see how our fee is calculated from your Facebook investment.

Facebook Monthly investment

5.000€/monthly

Your Estimated Price

1.400€/monthly

Ads Optimization Management

Use the slider to see how our fee is calculated from your Facebook investment.

Facebook Monthly investment

6.135$/monthly

Your Estimated Price

1.750$/monthly

Job offer

Backend PHP Software Engineer - Málaga

We are currently looking for passionate and talented backend developer with at least 3 years of working experience to join in our technological HUB in Malaga. The development center will be working very closed to our Headquarter based in Barcelona.

What we are looking for?

You are proficient using PHP Language.

You have experience using SOLID, TDD and are motivated about working with DDD.

You are familiar with agile methodologies (in particular SCRUM).

You have worked with an object-oriented framework (preferably Laravel or Symfony).

You are confident working with and developing internal and external RESTful APIs.

You are not afraid of writing raw SQL queries.

You can communicate fluently in English (but it is nice to notice you that our primary language is Spanish).

What we expect from you?

You have strong interest in learning and sharing knowledge with others and you are excited in advancements in developments tools and techniques.

You are focused on making sure that customers get the best service possible.

You work well with other top-level engineers and enjoy giving and receiving constructive feedback that helps you grow.

You are someone who loves working in a high-paced startup environment and solving difficult problems.

You are a confident communicator, and comfortable working in an agile environment.

We offer:

Friendly and flexible working environment.

Regular fun team activities.

Two incredible offsites each year.

Pick your HW choice.

Take full ownership of your developments.

We foster and are actively involved in internal and external training.

Job offer

Account Manager - Mexico

We are looking for a brilliant and passionate Digital Account Manager with at least 2 years of
working experience and business development spirit to join our managed team in Mexico. You
will be part of an enthusiastic and dynamic team that will invite you to be part of our family.
You will be encouraged to step out of your comfort zone and embrace new challenges,
learning something new every day!

What we are looking for?

You are proficient using Facebook, Instagram and Twitter ads.

You have been involved managing social media platforms like Facebook, Instagram,
Twitter, Youtube and Snapchat.

You are familiar managing and monitoring campaign budgets and performance,
implementing optimizations and improving results.

You are a strategic thinker and yet goal oriented.

You know how to win clients and build strong commercial relationships.

You have genuine interest in online marketing and customer service.

You have digital advertising knowledges and you are passionate about new
technologies, advancements in development tools and techniques.

You have an international spirit and you can communicate fluently in English and
Spanish. Any other languages are a plus.

What we expect from you?

You have amazing interpersonal skills and a proactive, hands-on approach.

You have awesome verbal and written communication and negotiation skills both.

You have strong interest in learning and sharing knowledge with others and you are
excited in advancements in developments tools and techniques.

You work well with other top-level Account Managers and enjoy giving and receiving
constructive feedback that helps you grow.

You should be confident working in a fast and agile start-up environment.

Job offer

QA Engineer - Barcelona

We are looking for a self-motivated and passionate Quality Assurance Analyst with at least 2
years working experience to join our growing engineering team in Barcelona (HQ). You should
be confident communicating in English, and working in a fast and agile start-up environment.

What we are looking for?

Automation:

Previous experience with test automation is needed.

You must be technical-oriented and know what's going on "under the hood".

Experience with JUnit/TestNG, Jenkins and Maven

Java language for writing tests

Automation of UI (e.g: Selenium)

Experience testing RESTful APIs and micro-services

Responsibilities:

Validate our software and report results to developers.

Seek opportunities to improve our quality and testing processes.

Continuously balance between the extensive testing and the speed of delivery, finding
that sweet spot of "enough" testing in between.

Investigate problems involving internal and external issues.

Quickly and accurately report any bug that is found.

Break stuff early so it doesn't break too late, and has passion to do so!

Post-sales service Functions:

Track and communicate quality issues.

Nice to have:

Design, develop, and maintain test automation frameworks.

Knowledge of JIRA for issue tracking.

Knowledge of Git as a source code version control.

Knowledge of Docker.

Knowledge of Linux and basic console commands.

Hands on experience writing UI/API automated tests

What we expect from you?

You are used to work with third party APIs like Facebook, Twitter and Google.

You are focus to design, develop and maintain test automation frameworks.

You have solid knowledge of JIRA, Git, Docker and Linux.

You are an analytical, functional and technical profile.

You are passionate about new technologies.

You have strong interest in learning and sharing knowledge with others and you are
excited in advancements in developments tools and techniques.

You are focused on making sure that customers get the best service possible.

You have excellent communication skills and you enjoy working in a team.

You work well with other top-level engineers and enjoy giving and receiving
constructive feedback that helps you grow.

You are someone who loves working in a high-paced startup environment and solving
difficult problems.

You are a confident communicator, and comfortable working in an agile environment.

You can communicate fluently in English (but it is nice to notice you that our primary
language is Spanish).

You are honest, direct, responsible and transparent.

You should have the legally permission in able to working in Barcelona.

We offer

We will make you feel like at home on one of the best offices in central Barcelona

Job offer

Linux Systems Administrator - Barcelona

We are looking for a skilled Linux Systems Administrator with at least 4 years working experience to join our growing engineering team in Barcelona (HQ). As a member of the Adsmurai’s Platform team you will redesign, build, maintain and monitor the infrastructure on which our multiple services are running, including networking, storage, databases, DNS and applications servers. Also, you will create high available systems with proper backups to support all the engineering teams.

Your work will be within the Platform Team’s scope, which sits at the cornerstone of all other technology teams. You should expect continuous collaboration with the development teams at Adsmurai, providing them tools and advice that can improve the quality of their work. Our teams have full ownership on the products, features and technical stacks and therefore you should be willing to take the responsibility that goes with it.

Requirements

At least 4 years working in a full-time position as a Systems Administrator.