CMI, a small independent NGO, launched a fundraising campaign in Finland to raise funds for its peace meditation work, and to raise awareness, by positioning itself as a peace mediator on a global stage.

Neste, the world's leading supplier of renewable diesel, and Ponsse, a manufacturer of forestry vehicles, launched Finlandia by Forest Machines, a social campaign in Finland to celebrate the Finnish worker.

HELSINKI: A premium packaging design has been the crucial element in the successful launch of Valio’s premium butter brand, which has exceeded all expectations in one European market and has done so without any marketing spend.

Neste, an energy company, successfully spread the message that renewable energy alternatives are already available today, not in the distant future with its ‘Pre-order the Future’ campaign in the UK and Finland.

Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.

Explores the importance of customer experience in creating long-term sustainable success for organisations and how to systematically deliver an experience that is valuable for the customer and the business.