Google announced yesterday a major step in their Google Analytics platform. The ability to simply ask it a question about your web site data and it comes back with a report. This feature is called Ask Analytics Intelligence…

Google Analytics announced they are going to be “rolling out an enhancement that will give you an even more accurate understanding of how people are engaging with your business across AMP and non-AMP pages of your website…

Christian Oliveira has documented an issue with using Google AMP and how it will likely inflate your Google Analytics and other analytics metrics. In fact, it can report four-times more traffic than is real…