What
many promise, but few can guarantee is what the loud
and proud WHITESNAKE have always delivered and with
their 12th studio opus The PURPLE Album once again their
hard core fans are about to be surprised again by the
‘SNAKE.

Recorded &
mixed by legendary frontman and Whitesnake founder David
Coverdale with Co-Producers Michael McIntyre and Snake
guitarist Reb Beach and at Hook City Studios in Reno
Nevada, ‘The PURPLE Album’ draws on the
songs from the three DEEP PURPLE Mark 3 and 4 studio
albums featuring Coverdale. “BURN”, ”STORMBRINGER”
and “COME TASTE THE BAND” .

All the songs on the new album are presented as a respectful
tribute to his former colleagues & pay homage to
the band who started him on an amazing musical journey
over 40 years ago that continues today.

“Even though we’re playing songs I recorded
with PURPLE over 40 years ago, it has all the classic
WHITESNAKE elements people who support us have come
to expect...” says Coverdale, “I thought
it would be cool to go out, as it were, the way I came
in to this music business.”

From the opening
track, the incendiary classic ‘BURN’ through
to the sonic insanity of ‘STORMBRINGER’
Yorkshire born David Coverdale brings his career full
circle from when a 21-year-old singer/songwriter bravely
answered a music press ad to become the new lead singer
for DEEP PURPLE in 1973.

After leaving DEEP PURPLE in 1976 Coverdale formed the
original WHITESNAKE in 1977, and began a journey that
has taken him from the early heavy blues rock of the
late ‘70s with albums like ‘TROUBLE’,
‘LOVEHUNTER ‘READY AND WILLING’ and
‘COME AN’ GET IT’ through to the explosive
hard rock of the revamped ‘SNAKE sound with the
multi-platinum ‘SLIDE IT IN’ & 1987’s
self-titled mega-million-selling smash-hit album. ‘WHITESNAKE’.

Don't
Miss Whitesnake
at the Hard Rock Live
August 5th

Coverdale
and the band picked their favorite PURPLE songs

“People have
been asking me for many years to revisit Purple songs like
‘MISTREATED’ & ‘SOLDIER OF FORTUNE’
with WHITESNAKE, but I always felt like I should be writing
new, fresh WHITESNAKE songs for the fans.”

“In 2012 I was told by a representative of the old PURPLE
management that keyboard maestro Jon Lord, who had worked
with me in WHITESNAKE, too, had been diagnosed in with cancer
and that Jon’s wish on his recovery would be that we
put together a PURPLE reunion of sorts. I agreed to be there
for him. As we all know, sadly he didn’t recover. After
Jon passed away, I felt it necessary to reach out to Ritchie
Blackmore to express the grief at Jon’s loss and to
hopefully bury any unpleasant hatchets we’d been throwing
at other for decades. It was during our reconnect that we
discussed the possibility of some kind of a PURPLE reunion
or a ‘BLACKMORE/COVERDALE’ project. During the
time we were talking, I started listening to our old albums
and began working on ideas & new approaches to suggest,
rearranging some of our original works.” Unfortunately,
our ideas on the reunion aspect didn’t quite gel, so
I respectfully withdrew from further discussions, though I
am happy to say we did bury old animosities and we have thankfully
stayed in touch.

It was Coverdale’s wife, Cindy who suggested that he
take his ideas & make a new WHITESNAKE studio album celebrating
his legacy from his time with DEEP PURPLE. “And that’s
how it all happened. I discussed the idea with my musicians
& our record company & everyone was very positive.
So it was all systems go for ‘The PURPLE Album’.

Coverdale and the band picked their favorite PURPLE songs
from Mark 3 and 4 and set to work at WHITESNAKE’S new
recording studio, Hook City in Reno, Nevada.

They also shot the 4 new promotional videos ‘LADY DOUBLE
DEALER’, ‘SAIL AWAY’, ‘STORMBRINGER’
& the immortal ‘SOLDIER OF FORTUNE’ all on
site at Hook City.

“It was a shared vision,” Coverdale says “Every
member of the band came to the sessions fully loaded with
ideas & talent & helped make this a memorable project
for me.”

WHITESNAKE now brings you “The PURPLE Album”,
featuring ‘SNAKED up versions of those beloved PURPLE
classics many will be introduced to for the first time and
with a seriously kick-ass chapter of the band that can reinterpret
these classics with the passion they deserve.

“There was absolutely no intention to compete, or compare
with the original recordings. We just wanted to play these
songs the best we could and this is how we wanted to play
them,“ says Coverdale.

And so WHITESNAKE is preparing to set sail with “The
PURPLE Album” loaded with priceless treasures from the
three DEEP PURPLE studio albums Coverdale helped write &
produce over 40 years ago.

WHITESNAKE are currently putting together dates and preparing
for their 2015 THE PURPLE TOUR which will feature their biggest
hits & songs from the new album.