Krispy Kreme Is Opening Its First-Ever Flagship Store in Times Square and It’ll Be Open 24/7

Where does the Krispy Kreme with the largest hot light in the world go? A place that’s lit up all night long, naturally. Today, the North Carolina–based doughnut chain announced its first-ever flagship store opening in New York City’s Times Square in early 2020—and there’s no way visitors can miss it.

Renderings show a massive wraparound Krispy Kreme LED screen covering the building; in the daylight, it looks like the white top of a doughnut box. At night, it turns black with a neon New York City skyline filling the space. As mentioned, this store will be home to the LARGEST hot and ready light in the world AND it will be open 24/7. They’re not playing around here.

Inside the 4,500-square-feet store, visitors will be able to watch the doughnut-making process from start to finish. “Stadium-style seating” overlooks bakers mixing ingredients and placing doughnuts on the delivery line to pass under the glaze waterfall, which sounds heavenly, to say the least.

There will be plenty of doughnuts, obviously, plus New York–themed merchandise and Krispy Kreme swag like coffee mugs, hats, tote bags, and T-shirts.

The store is set to open at 48th and Broadway in early 2020 and will be steps from Times Square’s M&Ms World, giant Olive Garden, and TKTS ticket booth. It’s expected to be the busiest Krispy Kreme in the world, the company says. It will also be the only stand-alone Krispy Kreme in Manhattan; currently, the only shop is inside Penn Station.

To keep things moving, there will be a grab-and-go counter inside with prepackaged dozens of Original Glazed Doughnuts, select assortments, and merchandise plus an outside walk-up window for Original Glazed Doughnut dozens, prepackaged assorted dozens, and coffee. Excuse me while I plan my 2020 order!!