Optimize your pages titles (Top Priority)

High impact – Easy to solve for Marketer

Why it’s important

Page titles are important for search engine relevance and they will also be the first thing users see in search results, so it’s important they are logical for the search query and users feel confident clicking on them.

They should be optimised as an accurate reflection for what is on that particular page to avoid being flagged by Google, or users simply feeling tricked when they arrive on your website.

Getting it done

A unique title should be created for each page. Avoid duplication, particularly due to automation on larger websites. Try to avoid boilerplate titles as far as possible.

Titles should be 70 characters or less (including spaces) and should include your keywords as early as possible. The brand should only be placed first on the homepage of your website.

Avoid spammy keywords such as Free, Cheap etc.

Use combinations of terms such as city names and industry terms to add relevance.

Keep the keywords consistent with those in your content, sub-headings (H tags) and meta descriptions.

Optimize Your Meta Descriptions

Medium impact – Easy to solve for Marketer

Why it’s important

Meta Descriptions are a summary of your page content and give you space for an elevator pitch to encourage visitors to your site from search results.

They need to combine relevance with encouragement, and avoid appearing spammy. Consider how you can answer the questions of people searching for that particularly keyword or phrase.

Getting it done

Meta Descriptions should be 160 characters (including spaces) to appear in full across all search engines, and should including your keyword for that page.

Use combinations of terms, potentially including your brand name, and avoid using the main keyword more than twice.

Avoid duplication, which will be flagged up in Google and Bing Webmaster tools. It’s better to have no description than duplication. If nothing is provided, search engines will either use arbitrary text from the page or potentially a DMOZ listing.

Try to answer relevant questions and provide reasons for users to click through.

Your website is missing a rel=”Publisher” tag for linking to your Google+ Page.

Your website is missing a rel=”Publisher” link to your Google+ Page. This type of authorship markup is great for your brand. It ensures that your company is featured in SERPs, as opposed to only individual authors as is common with rel=”Author”.

We found 1 broken links on this web page

There are broken links on your site that need to be fixed.

Broken links send users to non-existing web pages. They are bad for your site’s usability, reputation and SEO. Take the time to replace or remove each one.

Backlinks Score Errors – Poor

The backlinks score is calculated by looking at a combination of link signals. This includes the overall number of backlinks together with the number of linking domains, as well as rating the overall quality of the backlinks pointing to a website. The quality assessment is based on the linking pages.

Twitter™ Account Not found

Add your Twitter account or create one. Twitter is a fast-growing social network.

If possible, register a Twitter account in your brand’s name now to prevent brandjacking.

Performance

No Browser caching – Implement caching to speed up the loading of frequently used content.

No Compression – Compress JavaScript and CSS resources where possible to help your site run faster.

SEO

No Meta description – Reduce meta descriptions to 155 characters in length and include keywords once.

SECURITY

No SSL certificate: Purchase an SSL certificate for your Website.Using an SSL certificate creates an encrypted connection between your visitor’s browser and your website’s server adding an extra layer of security. In 2014, Google™ announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors.

When moving to HTTPS, follow these best practices for a smooth transition:– Use a serious issuer to purchase your SSL certificate
– Redirect all of your HTTP pages to the HTTPS version of your website
– Use a Security Token Service (STS) in your headers
– Renew your SSL certificate every year, before it expires
– Make sure that all of your content (CSS, etc.) is linked to HTTPS
– Update your XML sitemap to ensure the URLs include HTTPS
– Update the robots.txt file to reference this version
– Register the HTTPS website in Google & Bing Search Console/Webmaster Tools

Best-in-class webpages should load within 3 seconds. Any slower and visitors will abandon your site, reducing conversions and sales.

47% of consumers expect a web page to load in 2 seconds or less.

40% of people abandon a website that takes more than 3 seconds to load.

Total Page Size: 936KB – The page size should be less than 500kb.
The heavier the site page, the slower the load. For optimal performance, try to keep page size below 3MB.

Requests: 37 – The number of requests should be less than 50.
The more HTTP requests your website makes, the slower it becomes. Combine files to minimize the number of requests made.

Speed Recommendations:

Leverage browser caching

Minify JavaScript

Enable gzip compression

Minify CSS

Defer parsing of JavaScript

Optimize images

Add Expires headers

Compress components with gzip

Use a Content Delivery Network (CDN)

Configure entity tags (ETags)

Let us help you complete the tasks above and get your web pages and website ranked higher in major search engines like Google. We will help you dramatically increase targeted traffic, conversions, and sales from your website.

Give your business a big advantage over your less clued in competitors and improve your site’s performance with our small business SEO packages. They start for as little as $500, check out our packages.

Search engines do not like pages which duplicate large amounts of content on the same website, which can happen when the same page, due to Web configuration or CMS issues, is shown in different URLs.

A common scenario for this issue is found when the non-www and the www version of your site both feature your content. For example, when www.domain.com and domain.com show the home page information. You should pick either version to show your site content and use 301 redirects to refer from the non-original page versions to the original ones, making show you only show each page through one URL.

Getting it done

A 301 Redirect should be used to refer from the non-original URLs to the original ones.

If you are creating other subdomains, use relevant keywords and avoid duplicate content.

Optimize images for your website

Medium impact – Easy to solve for Marketer

Why it’s important

An accurate text description of an image is valuable to search engines, and visually-impaired or blind website visitors. It’s also valuable to websites in potentially generating traffic from image searches as well as avoiding losing potential customers.

This text is contained in the Alternative Text or ‘Alt’ attribute, which is seen by search engines, various social image sharing sites (e.g Pinterest), and is converted to speech by software for the visually impaired. This makes an accurate description of the content of the image highly important.

Getting it done

Ensure your descriptions are accurate for the content of the image.

Avoid Alt Text longer than seven words. The absolute maximum would be 150 characters including spaces.

Use the most relevant descriptive keyword, and avoid repetitive keyword stuffing.

Consider how users performing an image search may look for different attributes than a web search.

File names and captions should also be logical. Images should also be optimised for load times, but larger and higher quality pictures will perform better in image search results.

Develop a keyword research

High impact – Hard to solve for Marketer

Why it’s important

The most important element of a successful search engine optimisation strategy is picking the right keywords to target. Not only will it inform your wider marketing activity, but also trying to rank for the wrong keywords will cost time and money.

Accurate research will let you identify the correct opportunities to aim for, and give you plenty of insight into how to achieve them.

Getting it done

Choose the most accurate keywords related to your product, brand or service with a reasonable search volume with a lack of competitors. Look for longer phrases (long-tail) opportunities.

Common terms and phrases are more achievable than attempting to force users into adopting new words just to find your website.

Start by brainstorming as many potential words and phrases searchers may use, and look at what is actually resulting in visits to your website via your analytics platform.

Watch for growing trends and opportunities via Google Trends.
Check Keyword Consistency and Keywords Traffic in the SEO Section of your WooRank Advanced Report to ensure you have the right phrases appearing, and they’re generating customers.

We did not find HTML headings (<H1> to <H6>) on this page.

Your website does not use HTML headings (<H1> to <H6>) or it has far too many HTML headings.

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> – <H6> tags.

17 ALT attributes are empty or missing.

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually “see” images, so the alternative text attribute allows you to assign a specific description to each image. They are also used by screen readers to help provide some context for the visually impaired.

Adding alternative text can help to reinforce how relevant a page is to its target keywords, while also making images more likely to be displayed in the Google™ Images search results.

Check the images on your website and make sure ‪‬‬effective alternative text is specified for each image.

Restrict the number of characters in alt text to 150, including spaces, and minimize the size of images to optimize your website’s page load times.

Your website is missing a rel=”Publisher” tag for linking to your Google+ Page.

Your website is missing a rel=”Publisher” link to your Google+ Page. This type of authorship markup is great for your brand. It ensures that your company is featured in SERPs, as opposed to only individual authors as is common with rel=”Author”.

Your website does not have an XML sitemap – this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site’s latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

We recommend that you generate an XML sitemap for your website and submit it to both Google™ Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap’s location in your robots.txt file.

It’s important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

We found underscores in this URL and/or in your in-page URLs.

We have detected underscores (these_are_underscores) in this URL and/or in your in-page URLs. You should instead use hyphens (these-are-hyphens) to optimize your SEO.

While Google™ treats hyphens as word separators, it does not for underscores.

Blocking Factors – Flash: Yes

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

We have not found a Blog on this website.

In this tough and competitive internet marketing world, content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Use our tips to optimize your blog and improve performance.

If you don’t feel that a blog is right for your business, consider other ways to build useful evergreen content, such as online guides and whitepapers.

Language Declared: Missing, Detected: English

You have not specified the language. Use the META Language Attribute to declare the intended language of your website.

Tips for multilingual websites:

Define the language of the content in each page’s HTML code.
Specify the language code in the URL as well (e.g., “mywebsite.com/fr/mycontent.html”).

No Structured Data Markup has been detected

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Google™ supports a number of rich snippets for content types, including: Reviews, People, Products, Businesses and Organizations, Recipes, Events , Videos, and Music. If your website covers one of these topics, then we suggest that you annotate it with Schema.org using microdata.

Google+ Page Not found

Add your Google+ profile or create one

This page is your business listing in Google+. Being active in this social network is important for claiming your brand, influencing your search engine rankings and interacting with your network. You might also consider managing your profile with Google My Business (formerly Google Places).

Best-in-class webpages should load within 3 seconds. Any slower and visitors will abandon your site, reducing conversions and sales.

47% of consumers expect a web page to load in 2 seconds or less.

40% of people abandon a website that takes more than 3 seconds to load.

Total Page Size: 936KB – The page size should be less than 500kb.
The heavier the site page, the slower the load. For optimal performance, try to keep page size below 3MB.

Requests: 37 – The number of requests should be less than 50.
The more HTTP requests your website makes, the slower it becomes. Combine files to minimize the number of requests made.

Speed Recommendations:

Leverage browser caching

Minify JavaScript

Enable gzip compression

Minify CSS

Defer parsing of JavaScript

Optimize images

Add Expires headers

Compress components with gzip

Use a Content Delivery Network (CDN)

Configure entity tags (ETags)

Let us help you complete the tasks above and get your web pages and website ranked higher in major search engines like Google. We will help you dramatically increase targeted traffic, conversions, and sales from your website.

Give your business a big advantage over your less clued in competitors and improve your site’s performance with our small business SEO packages. They start for as little as $500, check out our packages.

Alison Stripling is a principal at Cornerstone Creative, a boutique consultancy that offers entrepreneurs and small business owners fresh online marketing and branding ideas, beautiful blog and graphic design, and practical social media and email marketing campaigns.

I’ll be speaking on 3 panels:

Content Marketing – 8:45am

Successful social media starts with solid content marketing. Covering relevant timely and newsworthy content is a great way to grow your site audience and take advantage of trends that get people more interested and thus more engaged. Learn the tools other social media experts are using.

Social Selling – 9:30am

Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline.

Social Tools – 1:15pm

Wondering how your peers are using social media? Discover which social media tools the top performers are using. Also see how much time marketers spend on social media and much more!

Reduce your trial and error time: Why experiment with your social media marketing when you can fast-track your time to success? The experts at this event will empower you to focus on what really works (and prove it to others).

Network with marketers just like you: Imagine connecting face-to-face with thousands of people just like you—as you share stories, gather ideas and build relationships. Meet the bay area’s top social experts!

Check out these social media tips and tools to see if they’re a good fit for you!

]]>http://techdesignstudios.com/2016/01/social-media-selling-and-tools-social-media-summit-2016/Best Black Friday Hosting Deals 2015 (InMotion Hosting)http://feedproxy.google.com/~r/techdesignstudios/~3/wtD2HYB77qo/
Sun, 29 Nov 2015 21:58:46 +0000http://techdesignstudios.com/?p=8692InMotion Hosting has the best Shared and VPS Black Friday hosting deals, and is rated the most reliable. Shared Hosting: I just signed up for a 2 years shared hosting...

This is without a doubt one of the best shared hosting Black Friday deals I have seen.

As a web designer I have used almost every type of shared hosting out there, and I can tell you that InMotion is well regarded as one of the best performing shared hosting services.

Shared hosting is often a roll of the dice, as unlimited often doesn’t really mean unlimited, and the performance of your website is directly affected by the server management of the company. This means when shopping for cheaper plans, do your research before signing up for an annual plan, no matter how good the Black Friday hosting deal is.

Example: A client of mine was using HostGator earlier this year and because there was a sudden spike in hacking attempts and spam traffic they shut down the website completely without notice, this not only negatively affected business but prevented us from fixing the problem.

We then upgraded the account for $300+ because Hostgator told us it would fix the problem. It did not, the hacking and spam traffic continued and they shut down the website again without notice.

Hostgator continued to avoid responsibility and we ended up switching the client to InMotion who helped us locked down the admin link to WordPress with a firewall (shouldn’t be rocket science to a hosting company).The hacking and spam traffic continued on InMotion hosting and they ended up throttling the traffic to the website multiple times (slowing it down) instead of completely shutting it down like HostGator.

I saved $195 on one year VPS hosting!

If you want peace of mind that your website isn’t going to be slow because of crowded shared hosting then you need a VPS (Virtual Private Server). This is what I use for www.techdesignstudios.com and I recommend it for anyone planning to grow their website’s SEO and online business.

I just got an email from a client a couple days ago saying “Hostgator will not handle the traffic. We anticipate maybe 1000-2000 users on the website. What should we do?”Hostgator was trying to push a bigger hosting plan on them without properly explaining what’s going on and what are their options.They are happy to sell a larger hosting package without the support required by the business.

My response?
“You probably need a VPS server, not shared, it’s what I use for my main site: http://bit.ly/tdsinmotionvps (costs $30 a month)”

I was a little disappointed with the Black Friday hosting deal because I saw only the first month discounted and wanted to know if I could get a better deal elsewhere on an annual plan. I quickly found out that other VPS hosts were happy to sell cheaper plans, but at a fraction of the performance that InMotion would offer.

I’ve always been very impressed with InMotion Hosting and have been using them for my clients that are on a budget without sacrificing speed or support. I also use both their Shared and VPS hosting plans. If you are looking for new affordable WordPress hosting, or maybe thinking of switching, I definitely recommend checking them out! Use the links above to get 30-50% off on the launch, power, pro and VPS plans.

As always feel free to leave your comments below, I would love to hear your thoughts.

]]>http://techdesignstudios.com/2015/11/best-black-friday-hosting-deals-2015-inmotion-hosting/Power Your Non Profit SEO with a Google AdWords Granthttp://feedproxy.google.com/~r/techdesignstudios/~3/HD71AvXORQQ/
Wed, 04 Nov 2015 18:47:30 +0000http://techdesignstudios.com/?p=8666The Google AdWords Grant is one of the most powerful tools for nonprofits to drive meaningful traffic to their site. Sadly it is also one of the most underutilized tools. Get...

]]>The Google AdWords Grant is one of the most powerful tools for nonprofits to drive meaningful traffic to their site. Sadly it is also one of the most underutilized tools. Get $10,000 per month for your nonprofit.

Double your monthly page views, jump start your non-profit marketing!

To be eligible for Google Grants an organization must:

Hold current and valid charity status (for example, in the US you must have a current 501(c)(3) status)

Acknowledge and agree to Google Grant’s required certifications regarding how to receive and use donations obtained from the grant (we will go into more detail)

Have a website that is both functioning and provides adequate detail on your nonprofit

Google Grants = Free Money. You can use Google Grants to:

Reach donors, volunteers, and consumers when they’re searching on Google

Whether you’re new to search advertising or are a seasoned pro, Google Ad Grants makes it easy to launch effective campaigns, with advertising solutions designed for nonprofits of all shapes and sizes. Google Grants is only available to Google for Nonprofit members. Signing up as a Google for Nonprofits member is free, with some restrictions that you can review online before applying.

Recently we’ve been helping companies with their online marketing goals by providing internet marketing tools, strategic social media plans, and connecting them with charities and backlink sources. We are a digital agency designed to help nonprofits increase their impact by leveraging data and technology.

]]>http://techdesignstudios.com/2015/11/power-your-non-profit-seo-with-a-google-adwords-grant/It’s Never Too Early to Start Marketing for the Holidayshttp://feedproxy.google.com/~r/techdesignstudios/~3/xhrUUs9pv8g/
Tue, 06 Oct 2015 19:00:00 +0000http://techdesignstudios.com/?p=8373We were asked recently for some holiday social media marketing advice we could share with our users. Businesses that fail to maximize the holiday shopping season miss a huge revenue...

]]>We were asked recently for some holiday social media marketing advice we could share with our users.

Businesses that fail to maximize the holiday shopping season miss a huge revenue opportunity. Brands that invest only a small portion of their budget on timely, seasonal ads flounder while competitors with bigger budgets win the wallets of consumers.

During the holidays, companies have a chance to capture loads of new customers.

Here are some of our favorite holiday marketing tips and examples to strategize your own strategy for the holidays:

Holiday Marketing Tip #1: “There’s a lot that businesses can do on Facebook to get more sales during the holidays. The easiest thing for brick-and-mortar businesses is to target audiences by using the new Local Awareness feature. This allows you to target ads to people only when they’re physically near your business. You can even give people directions to your location right on their phones. Another way is to use Custom Audiences to find your best customers on Facebook, and then use Lookalike Audiences to find similar people.” –Mari Smith, Facebook Marketing Thought Leader

A successful holiday season depends on preparation and research months before the holidays arrive.

Indeed, one of the secrets of holiday success is spending a disproportionate amount of your marketing budget on festive advertising. Brands should do is prepare for the holidays early, and celebrate them sooner. Make sure to accommodate such dramatic growth in market opportunity.

Drive that local cheer:The holidays experience in New York is different than in San Francisco. Your messaging should reflect that. Leverage geo-targeting tools to know from where your customer is. Then you can create content they can relate to and messaging that resonates with a personalized brand experience.

The key to the holidays is user-generated content:How do you connect with audiences when they are already inundated with advertisements? You make them the hero. Businesses that can actively leverage user-generated content are the ones that will drive deeper connections with fans. Most people today are programmed to ignore ads. Showcasing authentic photos of your audience drives your intended message while encouraging a deeper, emotional interest from new and loyal fans alike. Relate to them with real people, in real moments, using your product and services.

Promote ads weeks in advance of the shopping season:Doing so gives you ample opportunity to try new copy and images to learn how consumers react. To help kick off your holiday planning, we’ve compiled a set of tips and best practices designed to help you maximize your success during this important time of the year. The first set of tips will help you prepare for the holidays by:

Testing different creative

Planning your holiday budget

Optimizing your mobile experience

Getting to know your audience segments

Ramp up spend, quick:Double your ad spend immediately when you identify the creatives that engage customers.

Establish a marketing plan for every holiday your customers celebrate – Christmas, Easter, Valentine’s Day, Thanksgiving, New Years, and more. When you celebrate holidays early, you get a chance to have fun with your customers, outshine the competition, and dramatically increase sales.

Holiday Marketing Tip #2: Ask yourself what your best customers, the people who support you all year round are doing this month…. Forget about what you think the season the holidays are about. Ask what your customers are focused on.

Future tips will include how to drive momentum before the holidays, maximize sales during the holidays and keep customers engaged at the end of the year. What’s your best Facebook holiday marketing advice? Please let me know in the comments.

]]>http://techdesignstudios.com/2015/10/its-never-too-early-to-start-marketing-for-the-holidays/Event Marketing Tips + Tools for Before, During & Afterhttp://feedproxy.google.com/~r/techdesignstudios/~3/n-sjio_x1ok/
Wed, 30 Sep 2015 08:20:58 +0000http://techdesignstudios.com/?p=8407Online marketing is a cost-effective way to build buzz, fill seats, and get the most out of your event. Before Your Event: The first step is to make people aware of...

]]>Online marketing is a cost-effective way to build buzz, fill seats, and get the most out of your event.

Before Your Event: The first step is to make people aware of your event, to mark it on their calendar, and to register.

Market Your Event Through Facebook, Google+ & FullCalendar

Facebook Events – Facebook is the largest social network in the world, meaning that, for most events, all your attendees are probably on it. What’s more, Facebook Events is actually surprisingly versatile; with a few clicks, you can create an event for just about any occasion with a hub on which you can easily post updates. Co-ordination of attendees, venue, and location are all nearly effortless as well.

Market Your Event Through Your Website / BlogWhether through an existing blog or a blog created specifically for your gathering, be sure to create posts announcing the event, calls for presenters, and sponsorship opportunities. Follow up with guest posts from presenters who should welcome the opportunity to reach a wider audience (and build visibility with those who might have attended the event).

During Your Event:

MailChimp + Gather (iOS and Droid)

MailChimp – Use this email marketing software to create a subscriber base, automate and personalize emails.

A Picture Says a Thousand WordsAlthough iPhone photos are great and shareable, hire a photographer for the day. If you can’t afford one, consider an in-kind trade of a free pass. And/or ask a friend to take pictures.

After Your Event: Reflect on how the event went, what you learned, and even how the next one could be better.

Follow up with a Second Blog Post, or at Least Update Your First One + Share / EmailAsk for feedback and suggestions in the comments field. Share / post something similar to your Facebook page and encourage fans and friends to continue the discussion on your page or in a group.

Post Video & Images to YouTube, Facebook, Instagram and Other Sharing SitesWhen distributing your videos, social channels are your best friend. You’ll want to post on Facebook, Twitter, LinkedIn, and G+ but you’ll also want to consider a clever use of Instagram and Pinterest.

What platforms do you use, what techniques have proven especially effective, and how did you generate excitement and fill the seats at your last event?

]]>http://techdesignstudios.com/2015/09/event-marketing-tips-tools-for-before-during-after/My Favorite Online Marketing Tools: September 2015http://feedproxy.google.com/~r/techdesignstudios/~3/yZLI_rNOx_Q/
Wed, 30 Sep 2015 08:00:55 +0000http://techdesignstudios.com/?p=8393Heading into Q4, make sure that your local business takes advantage of 2015 digital marketing trends so that you can reach new customers. Here is a recent list of our...

]]>Heading into Q4, make sure that your local business takes advantage of 2015 digital marketing trends so that you can reach new customers. Here is a recent list of our favorite tools for creating successful marketing strategies, these online marketing tools can help you end the year on the right foot.

Blogging / Content Marketing

One of the most effective and efficient ways to market your business online is by having a company blog. The following tools will save you time and make sure your content is SEO friendly:

Copyscape: The free version lets you check a page on your site to see how often it’s been copied (and if you rank wellà it probably has been). Also good for testing upcoming copy for potential issues.

Grammarly: I’m terrible at Grammar. I probably have half a dozen comma splice errors in this post as well. This is why I trust Grammarly to spot the errors I can’t catch, all for free.

Social Media

Obviously, social media should be one of the foundations of your event marketing. There are literally hundreds of tools out there to make social media marketing easier, but for my money, I’d pick these:

Buffer:Helps you schedule social media posts across a number of social channels. I highly recommend Buffer.

Monarch: Take social sharing to the next level on your WordPress website, this is a social media plugin with Style.

Video / Presentation

Animoto: Animoto is the easiest video editor around – it will help you create a stunning video in just 3 simple steps: add your photos and videos, customize your video with music, styles and other features of your choice, embed it on your website and voila – you got yourself a great video in a matter of seconds! The tool is also available as an app to help you share videos on mobile.

Google+ Hangouts: A free, interactive video production tool that lets you host live video conferences with 10 participants, while other viewers can watch, message questions, and comment in real time.

Canva: Create graphics for your blog, social channels, website and much more with this online image creation tool that also comes with a stock photo library.

Slideshare: Probably one of the best presentation tools on the Internet. Using the platform, you can create documents, PDFs, slideshows, videos, and webinars; all presentations and keynotes at your event can further be streamlined and gathered into one place. Factor in the platform’s ease of use, and it’s clear to see why most everybody utilizes it: because it works.

Search Engine Optimization

Want to start driving quality traffic to your site? These resources cover a variety of tools to better optimize your site and some basic strategy behind why SEO is important:

Google AdWords Keyword Tool: Yes, we all know how we can use this tool to see the performance of a list of keywords and create a new set of keywords.

Google Analytics: Say Hi to Google Analytics- increase sales, find more visitors and enhance your mobile app. Go through this checklist from Google to find out how you can drive maximum advantage out of Google Analytics.

QuickSprout: Neil Patel’s SEO and Content Marketing site called Quick Sprout is the best. I can’t tell you how much I have learned from his posts and newsletters and guides. What I can tell you is that while we do a great job for our clients using SEO techniques, his Advanced SEO Guide is the absolute best resource for rocking search engine optimization. After 3 months of work on a client’s site following the instructions in that guide, we have already seen a massive increase in traffic for our targeted keywords and it just keeps growing.

Local SEO: Get More Customer Reviews

Reviews very often contain relevant keywords, drawing attention to your product but their biggest strength lies in how Google perceives them. Each opinion written by a client contains unique wording and style. Search engines see that and prioritize your websites over other outlets:

Wisestamp:Email signatures that can utilize social, productive and engaging apps and features.

Moz Local:Improve visibility online at a price that works for your business. Consistent, visible local business listings across the web—and the reporting to prove it.

Online Marketing

Primer is powered by Google and meant to offer the best way to learn without ever spending a penny. Topics include things like branding, SEO, analytics, ad buying/selling and how to target the right audience. Primer is meant to be for Internet users but the marketing guides can apply to many different industries.

]]>http://techdesignstudios.com/2015/09/add-vcita-to-wordpress-on-specific-pages/Oakland Event – Sept. 30th: Event Marketing & DIY Video Tipshttp://feedproxy.google.com/~r/techdesignstudios/~3/kXUueomACZA/
Mon, 28 Sep 2015 20:21:49 +0000http://techdesignstudios.com/?p=8377Need help getting started with Event and Video Marketing and couldn’t make it to our last event? There was a last second change of schedule and I was asked to...