Companies possess a competitive history that help them continue to succeed or fail. Baseline scores show the momentum of competitive strength over the past 5+ years. Management can impact this momentum by funding programs that strengthen or weaken the firm. When management is creating value, the green bars exceed the baseline. The life cycle shows if management is generating a higher return on invested capital (ROIC) than their weighted average cost of capital (WACC). A company should be reinvesting at a rate near or above its ROIC in order to sustain a competitive advantage.

“Everyday companies large and small are trying to figure out how well customers will respond to what they’re planning to deliver. With wRatings, the guesswork is gone. You can immediately see which companies are best positioned to out-maneuver their rivals and build market share.”

DISCLAIMER:
The wRatings Corporation is not an investment advisor or broker. In addition to historical information, this site contains forward-looking statements that reflect projections as of the date hereof. Readers are cautioned not to place undue reliance on these forward-looking statements because they involve known and unknown risks, uncertainties, and other factors that are, in some cases, beyond our control and that could materially affect actual results, levels of activity, performance, or achievements. The wRatings Corporation assumes no responsibility or liability for any damages resulting from the use of the information contained herein.