• Digital media specialist, with experience across multiple client verticals• Experience at local, regional and global agency levels• Work has received accolades at major global and UK advertising/media awards• Digital and/or social lead in multiple successful pitches• Spoken on digital topics at industry/client conferences and educational institutions

Experience

Jun
2015 - Present

Global Digital Director / MediaCom

Global digital lead on The Coca-Cola Company account

Jul
2014 -
Jun
2015

Digital Strategy Director / Starcom Mediavest Group

* Responsible for driving digital planning, integration, innovation and thought leadership across both Starcom and its clients* Established digital training/thought leadership framework for SMG, including immersive Beyond Digital program, Programmatic 101 and the Digital Champions Group* Helped on-board new clients such as Airbnb and Asics and grow digital agenda with current clients such as Honda, FlyBe, Pizza Hut, Bauer Media and the AA* Digital strategy lead for UK (and several global/regional) pitches * Go-to agency contact for comment and thought pieces on digital issues for industry press

Dec
2010 -
Jun
2014

Digital Director / Dentsu Aegis Network

* Global digital lead for adidas group, ASOS, Red Bull, Vertu and Tourism Ireland* Lead a team of digital and offline planners to deliver central strategy, planning and co-ordination of local teams (60+ markets) and Aegis agencies such as iProspect, Isobar and AMNET* adidas group achievements include delivering global media, mobile, and social strategies, establishing global media partnerships and constructing digital strategy for World Cup 2014* Overseen the most successful period in ASOS's history. Work includes "​#BestNightEver"​ campaign, winner of a Cannes Media Lion and Grand Prix at Festival of Global Media Awards 2013* Other work includes Tourism Ireland "Titanic Stories"​ (2012 M&M Awards), Swatch "From The Streets"​ (four 2012 M&M nominations) and assisting on award winning ASOS "Urban Tour"* Digital/social lead on several global pitches, including Tourism Ireland, Red Bull Music and Burberry and projects for Carat clients such as Mondelez (Kraft), Diageo, Arla Foods and GoPro* Agency Mobile lead - educating the wider agency on mobile best practice

Jan
2009 -
Dec
2010

Account Director / MEC

* Led a team of planners working on digital campaigns for Halifax (LBG), Nintendo, Transport for London, United Biscuits and Singapore Airlines* Pioneered MEC’s social media offering and established a framework in order to further educate the agency in this medium* TfL ‘Don’t Let Your Friendship Die on the Road’ nominated for Campaign and Marketing Week awards. Featured in MEC Global’s 'Are You in Control Enough to Let Go?' publication* Played significant roles in successful pitches for Lloyds Banking Group, COI and Activision