TORRANCE, California, April 24, 2018, MediaMation (MMI) and Hollywood Esports will open a second hybrid-esports theatre at Cinemas Entertainment Lawndale 10 in downtown Chicago to compliment the flagship MX4D® Esports Theatre location at the TCL Chinese Theatres in Hollywood, CA. The new MX4D® Esports Theatre in Hollywood was designed to convert between “Cinema Mode” and “Esports Mode” in under one hour, allowing cinema operators to enjoy dual revenue streams from MX4D® films and then the quick conversion of the theatre to support the specialized needs of esports tournaments and events. “We are honored to be partnering with Cinemas Entertainment to build and operate this leading-edge esports theatre in downtown Chicago,” said Robert K. Laity, CEO of Hollywood Esports. Mr. Henry Leong, President & CEO of Cinemas Entertainment commented, “Cinema owners are exploring new ways to appeal to our customers and as esports continues its rapid expansion in the US, cinemas have a unique ability to host weekly events and tournaments through Hollywood Esports utilizing MediaMation’s innovative esports venue technology. We look forward to offering players, spectators and fans in Chicago a unique and immersive place to enjoy esports events in our new MX4D® Esports Theatre.” The Chicago metropolitan area is home to a population of more than 9.5 million people and has a number of highly successful esports organizations and enthusiasts.