"I bet every house in Santa Rosa that survived this has things that we could help those in need," said Diane Madero, Santa Rosa resident and garage "sale" organizer.Madero's home was spared in the fires. She had to evacuate and it made her reflect upon the number of household things people lost, not just the houses.

"My home is full of 40 years of buying and collecting and I thought 'How would anybody where would you even start?" Madero noted.

She put the idea out to a few people and several women started organizing.

"To me it was easy it was the least we can do," said Santa Rosa resident Monica Vincent.

Now hundreds are participating.

"I've probably put in 50 miles in my neighborhood walking around telling neighbors handing out flyers," said Madero.