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Monday, June 3, 2013

Marketing Tips for Startups

Written by: Kristin Chou

Here are a few marketing tips and tricks for startups!

Search
Engine Marketing: The Internet will become a startups best friend. They can
market their products and services at a low cost. The quickest way to see
results is through Search Engine Marketing (SEM), which is where you target
your consumer market on a popular search engine. The emphasis should be on displaying
quality advertisements and keywords to more effectively find consumers. Long
tailed keywords are an alternative, which are at a lesser cost and are more
targeted. AVOID entering a price bidding war in SEM when competitors have
higher marketing budgets. The focus should be on content, which will eventually
give your website a higher score and higher advertisement ranking for SEM.

Spread Knowledge Online: Engage your
audience, let them in on some how-to tutorials, recent industry trends, and
other expertise about your products and/or services. The more you share the
better! People will perceive your content as professional and the media will
take notice, who could potentially interview your company for your opinion and
expertise! Strong media exposure will build brand credibility and reputation
quickly.

Social
Media Exposure: The network of social media should never been disregarded. The
power of influence is incredibly strong especially on social media platforms.
No matter how large your marketing budget is, you may not end up seeing better
results. The best way to navigate these waters is to go at a slow and steady
pace, in order to allow for strong followers, who will become people who help
spread your brand’s image online. In order to gain followers, the key is to be
more likeable. Share your expertise and express your brand in a positive light,
so that people will potentially give you their trust.

Customers First: Make sure to take a
portion of your profit and invest it in customer experience!

Storytelling: This is essential in
creating that foundation of culture for your company. It can began in the form
of a blog or out at a bar, instead of banner ads or pay-per-click placements.

Leveraging the Market: Keep an eye on
the market. Work in collaboration with our brands, so you can be on the lookout
for opportunities that may help your brand. Share your expertise at major
events organized by other established brands no matter what industry. Put your
brand at an equal playing field as other brands, which will also boost your
credibility swiftly.