Is my category one in which culture plays a strong role?

E.g.,“backstage” categories such as household products or personal care products in which geographic or cultural traditions or physical considerations play a part

Do Hispanic consumers make up a significant portion of the clientele of any of my significant distribution markets and channels? Am I leaving money on the table by not optimizing marketing efforts to them?

If Hispanic marketing efforts are already underway, how are they being received? What is my brand’s or product’s unit share of Hispanic spending vs.competitors?

Do I know which products or alternative solutions are my competitors in the eyes of my Hispanic target consumers?

Has my company properly understood and addressed its Hispanic consumer targets within a very diverse set of sub-markets (by affluence, education, acculturation, region of origin, urbanization, domicile, language use, etc.)?

Brand perceptions

Product perceptions

Category perceptions,priorities and opportunities

Distribution channel (shopping) attitudes,perception,and behavior

Household dynamics w/r/t products and services purchased by and for family members

Communications content optimization

Communications touchpoints optimization

Sources of category information and influence

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