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More than 125 brands will be available on the new section of Walmart's site, including Tommy Bahama, Vince Camuto, Lucky Brand, and H Halston, when it rolls out nationwide over the next couple weeks, executives from Walmart and Lord & Taylor said Tuesday.

Walmart is keeping the new shop separate from its existing merchandise. The retailer's new fashion landing page — which is part of its recent site upgrade — will soon offer shoppers two tabs: "everyday brands" and "premium brands."

The clothing that Walmart sells will live under the "everyday brands" tab, and the Lord & Taylor assortment will live under the "premium brands" tab.

The price differences between the two tabs is significant.

Walmart.com's best-selling dresses cost between $9 and $20. Alternatively, some of the dresses on the "premium brands" site cost between $41 and $159.

Walmart and Lord & Taylor first announced their partnership in November. The companies have declined to talk about the financial terms of the deal, and until Tuesday, revealed few details about how the partnership would work.

The new premium tab on Walmart.com is the latest in a series of moves by Walmart designed to target wealthy shoppers, which the retail giant has historically ignored in favor of customers at the opposite end of the income spectrum.

Over the last couple years, Walmart has pivoted to broaden its customer base by snatching up e-commerce companies that appeal to higher-income customers, including Jet, MooseJaw, ModCloth, Shoebuy, Bonobos, and Hayneedle. It has also rapidly expanded its online grocery service — a program that appeals to wealthier shoppers — with plans to make it available at more than 2,000 stores this year.