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Sugarwise

Manchester food tech startup Lo-Dough has become the first ever company to be awarded an official “reduced carb” certification by Sugarwise for its innovative low calorie pizza base. As well as 30% lower in carbs than comparable products, products carrying the coveted Sugarwise mark with a carb claim must fulfill the certifier's additional criteria of having no more than 10g carbohydrate in 100g.

Sugarwise is partnering again with ‘The Eat Smart Show’. A unique event frequented by your target market.
Over 40,000 health conscious consumers will be in attendance looking to purchase healthy, low-sugar products.
We will be there and we would love you to join us!

A survey by Netmums, leading parenting website and Sugarwise, international authority for sugar claims, launches in Parliament today. Shockingly, while 80% of parents regularly look for low or no sugar products for their family, the manufacturers of lower sugar products are repeatedly told by retailers sugar is "not a priority". A new Alliance to target obesity is launched and members announced.

Sugarwise launches a new Alliance of stakeholders committed to tackling obesity at the EU Parliament. The Alliance will be dedicated to improving prepared food in the interest of public health. New data revealed by Euromonitor International shows average daily consumption of sugar in Europe is 30 teaspoons a day. Lidl, Danone, Sun-Maid, Cargill, and Mondelez are among those participating.

A recipe book designed to help people follow World Health Organization guidelines on sugar launches into major retailers across the UK on 28th July. This is the first time recipes have been independently certified by sugar claim authority Sugarwise. To make the grade recipes must be low in "free" sugars including honey and juice. The book includes advice from Cambridge scientists on sweeteners.

On Wednesday 28th June the launch of the new sugar label Sugarwise in Europe will be announced with the support of MEPs, WHO and EC Representatives. Sugarwise is the first tool that offers consumers a means of identifying foods low in added sugars, the new sugar label becomes available throughout Europe empowering the consumer to take control of their added sugar intake for the first time.

The Sugar Summit being held in Parliament today brings together influential stakeholders who together have the power to implement solutions to the sugar challenge. Convened by the mother who founded the Sugarwise marque and chaired by Keith Vaz MP, participants include Compass Group, Tesco and Caffe Nero as well as British Soft Drinks Association, and Unite, the largest trade union in the country.

A new test enabling scientists to identify added sugars in foods for the first time launches in Palo Alto. The Sugarwise certification program uses this test to award a kitemark to those products low in added sugar helping people quickly identify them. It has been hailed as one of the most important breakthroughs in our fight against the negative health effects associated with high sugar intake.

Sugarwise's unique technology - that independently assesses levels of free sugars - alongside its kitemark and proposed incentives could provide hope in tackling childhood obesity. A new partnership between the UK's major retailers, Guy's & St Thomas', FoodMaestro and Sugarwise has led to development of a ground breaking app enabling people to control their free sugars intake for the first time.

Sugarwise, the international kitemark for low sugar food and drink from Cambridge UK are to move their headquarters to the United States post Brexit. The recent FDA guidelines directing food and drinks companies to specify added sugars has generated significant opportunities in the US . Brexit, and the added interest by US brands to use the kitemark are the primary reasons for moving headquarters.

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The passion. Nothing would have happened, and there'd be no Sugarwise if I had been sensible.

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07472086692

About Sugarwise

Kitemark for food and drink low in free sugars

Sugarwise is the world's first certification for sugar claims in food and drink food and drink. The Sugarwise test is the only independent method for assessing added sugars in food and drink. Manufacturer supplied composition and recipe information does not need to be supplied to perform the independent assessment, that has the... Show more

Sugarwise is the world's first certification for sugar claims in food and drink food and drink. The Sugarwise test is the only independent method for assessing added sugars in food and drink. Manufacturer supplied composition and recipe information does not need to be supplied to perform the independent assessment, that has the potential to enforce new sugar labelling regulations as well as reformulation targets on added sugar throughout the world, ensuring that all manufacturers comply and catching out those who do not. The kitemark positively highlights options low in added sugars. Sugarwise was the first company to relocate its headquarters out of the UK post Brexit, choosing the United States.