Måneds Arkiv:: August 2015

Social media is becoming increasingly important to many B2B companies – both in terms of lead generation, sales, and positioning. According to MarketingProfs, 84 % of all B2B executives use social media as part of the purchase process.

Social selling is happening now – and it’s not without good reason. Research shows that 57 % of those employed at companies that engage with social media achieve more qualified leads. But how should this new effort be measured? Here are our suggestions.

Until now LinkedIn’s Social Selling Index (SSI) has only been available to paying customers, but now everyone can have their SSI score calculated free of charge. With this score, you can “take the temperature” of your work with Social Selling.