New webisodes launch on butimchrisjericho.com and Shaw Media’s Action YouTube Channel, every Tuesday, starting October 29

Bonus webisodes, behind the scenes footage and #BICJ Game available on butimchrisjericho.com

TORONTO, October 22, 2013 – He was the wrestling champion of the world, until he lost it all. Now he’s starting over and is going to be the greatest actor of all time. Insight Productions, in association with Shaw Media, announce But I’m Chris Jericho!, a scripted comedy web series built around WWE superstar and multi-faceted performer Chris Jericho. Featuring 10 webisodes, the series premieres Tuesday, October 29, simultaneously on butimchrisjericho.com and Action’s YouTube Channel: youtube.com/actiontv.

The series stars Chris Jericho as a fictionalized version of himself. In this tongue-in-cheek portrayal of his life, Chris is a former wrestler struggling to make it big as an actor. Despite being on top in the wrestling ring, Chris now clings to the bottom of the acting rung, and must try to contain his frustrations in the face of absurdities in the entertainment industry, as well as the ineptitude of well-intentioned supporters. Also featured in the web series is Andy Kindler (Bob’s Burgers, Last Comic Standing) as Chris’s bumbling agent, Phil Blank and Canadian comedy legend Scott Thompson (The Kids in the Hall) as Chris’s over-the-top acting teacher, A.J. Mirkin.

Butimchrisjericho.com is launching as an interactive digital media property, with additional content launching every Monday, Wednesday and Thursday to complement the web series – including 11 bonus webisodes starring characters from the web series; Chris’s biggest fan, Chad (Laurie Elliott), his roommate, Ryan (Christian Potenza) and his acting teacher, A.J. Mirkin (Scott Thompson); as well as exclusive behind the scenes footage.

Fans have the opportunity to further engage with the series by playing the #BICJ Game, an interactive experience hosted on butimchrisjericho.com. During each new webisode, a unique hashtag embedded in the script is revealed and #BICJ Game players use it on Twitter to create their funniest and most compelling tweets. The webisodic hashtags act as creative springboards as players compete to have their tweets get the most votes on butimchrisjericho.com. The website automatically searches for the hashtags on Twitter and compiles the tweets by webisode to be voted on by fans. Points and badges are awarded to players according to the number of votes earned and entries submitted. Based on performance (upvotes, points earned, frequency), players fall into a certain reputation and experience level with their ranking displayed on the website’s leaderboard.