Automated media buying and selling companies need a lot of people to make them run @jonathanmendez

If you don’t know, now you know– ad tech firms are more manual than they let on:

It seems these automated media buying and selling companies need a shitload of people to make them run. Ideally, none of these people are salespeople, though we know that is not the case. I would argue on a dollar-for-dollar basis there were fewer people needed to support the industry back in the ad network heyday. (via Ad Tech Needs More Tech | Digiday.)