3.5 tools for effective content marketing in the #SocialEra

Ever heard of the Pareto Principle? Mostly likely you have but may not know it by that name. “The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.” In the ‘e1evation workflow‘, 80% of my results come from having mastered just three tools. Why is this important? My clients include thought leaders like authorNilofer Merchant, author and professorPhilip Auerswald, author and professor Timothy Kastelle, consultant Gretchen Jahn and professor and TEDFellowNina Tandon; people like that don’t have the time or patience to learn an infinite number of tools — they need to know the three that will yield the most effective results…

I teach them [and all my clients] that if I could only use three tools for effective content marketing there is no confusion in my mind as to what they would be: