Ornicohttp://website.ornico.co.za
Brand and media intelligenceThu, 14 Feb 2019 11:42:00 +0000en-GBhourly1https://wordpress.org/?v=4.9.9BrandLand is a monthly podcast by Brand research company, Ornico. The podcast features brand insights, education and discussions with thought leaders and leading marketing, advertising and communications minds.OrnicocleanOrnicomongezim@ornicogroup.co.zamongezim@ornicogroup.co.za (Ornico)BrandLand by OrnicoOrnicohttp://website.ornico.co.za/wp-content/uploads/2015/08/BrandLand_large1.jpghttp://website.ornico.co.za
Infographic: South Africa’s Social Media Landscape in 2019 by the numbershttp://website.ornico.co.za/2019/02/infographic-south-africa-social-media-landscape-in-2019/
Thu, 14 Feb 2019 11:41:16 +0000http://website.ornico.co.za/?p=4702Social media is growing rapidly in South Africa, with users constantly finding ways to use each platform effectively and brands finding better ways to engage. Have a look at this infographic for snippets of some of the findings.

]]>Social media is growing rapidly in South Africa, with users constantly finding ways to use each platform effectively and brands finding better ways to engage. Annually, Ornico and World Wide Worx release the definitive SA South Landscape and 2019 version of the report shows unprecedented growth across platforms.

Have a look at the below infographic for snippets of some of the findings:

Infographic – SA Social Media Landscape 2019

The full report also shares insights from thinkers in some of South Africa’s top agencies based on interactions with various brands whose strategies they have a direct influence on. These insights shed some light on where brands will focus in 2019 and how this may affect various industries on social media.

The SA Social Media Landscape 2019 also includes:

A social brand survey

Consumer survey data from SA’s top social media users

A detailed look at how South Africans use social media

It also provides year-on-year trends from Facebook, Twitter, LinkedIn, Instagram and YouTube.

]]>Five Organisations in Africa moving rapidly towards the Fourth Industrial Revolutionhttp://website.ornico.co.za/2019/02/africa-moving-rapidly-towards-the-fourth-industrial-revolution/
Thu, 14 Feb 2019 08:01:56 +0000http://website.ornico.co.za/?p=4694Africa is making to leapfrog towards the Fourth Industrial Revolution through Artificial Intelligence and Automation. From drone technology to forward-thinking policy, these organisations take the charge and lead the way.

]]>At the turn of the century it was estimated that there were more fixed-line phones in Manhattan than across the entire African continent. In 2012, Africa was reported to have more mobile phone subscribers than the US or EU.

Robot Binary

Now with the Fourth Industrial Revolution, characterised by technologies that break the boundaries between the internet and the physical world, Africa is redefining how the continent does business.

Africa has not lagged behind in implementing technology to leapfrog towards the Fourth Industrial Revolution, through Artificial Intelligence and Automation.

Some of the most progressive innovations in technology on the continent include: Cloud Computing, Robotics, Deep Learning, Drone usage for deliveries in remote hard-to-reach places and other technologies.

Making strides towards the Fourth Industrial Revolution

Amazon Web Services (AWS) teamed up with three universities in South Africa, namely; The Durban University of Technology (DUT), University of Johannesburg (UJ) and University of Cape Town (UCT) to offer Africa’s first cloud-computing curriculum. South Africa is the only African nation among 32 countries worldwide selected that offer this ground-breaking specialised curriculum.

Middle East and Africa Public Sector Head at AWS, Zubin Chagpar, says “the motivation to launch the academy in South Africa is not only in line with its expanding presence in Africa but also to invest in the future of the African technology community, reported IT Web”.

2. Robotics Technology – iCog Labs from Ethiopia

iCog Labs is Ethiopia’s first Artificial Intelligence (AI) lab, which launched in 2013 with $50 000 and a staff compliment of only four programmers. They proudly participated in the world’s first humanoid robot, Sophia, the first non-human to attain citizenship. Sophia was also named UN’s Development Programmes Innovation Champion, also a first non-human to receive any UN title.

ICog Labs in collaboration with Hong Kong’s Hanson Robotics worked on the first prototype of Sophia – some of the cognitive engine code was developed and written in Addis Ababa. The cognitive engine brain designed by iCog Labs enables Sophia to observe a crowd and perceive the type gathering that crowd is having. This ranges from a meeting to a conference and everything else.

Ethiopia is emerging as one of the world’s fastest growing economies and with these kinds of innovations from future-thinking companies such as iCog Labs, the country will rise to glory.

3. Deep Learning Technology – Cattle Watch, South Africa

Only a handful of futurists could foresee the possibilities of how Deep Learning, Artificial Intelligence and Mass Data Algorithms could impact the farming sector.

Enter South African tech-company Cattle-Watch that developed an Artificial Intelligence, Deep Learning and Algorithms powered system that monitors large cattle herds.

Through Cattle-Watch, farmers can monitor their livestock remotely, while the technology has an automated animal counting system that promises to tally hundreds of cattle.

Geofencing and GPS tracking help to prevent animal theft and allow farmers to monitor the health of each cow.

4. ICT Policy & Governance inRwanda

Rwanda is at the forefront of technological development in East Africa, where they have implemented a forward-thinking Aviation and ICT policy that has led to the of opening Africa’s first Drone Port.

According a Forbes Africa report, Rwanda was lauded at the World Economic Forum in Davos for adopting the world’s first performance-based regulation for Drones. The Rwandan Government’s innovation saw it partner with a California based robotics company, Zipline, to deliver medical supplies using Drones. In the dense landlocked east African country, this change saves lives and it’s already transforming the healthcare system in the country.

Under President Paul Kagame’s leadership the country ICT Policy & Governance continues to earn worldwide praise for its progressiveness in technological innovation, investment and regulatory frameworks.

5. Drone Technology by Kumba Iron Ore in South Africa

Kumba Iron Ore is leading the charge in drone usage in the South African mining industry. It’s said to be the the only mining company that has its own remote aircraft system in Africa, this after a two-year battle with logistical and legal challenges.

At its Sishen Mine in Kathu, Northern Cape, Kumba Iron Ore’s surveying processes have been optimised by drone technology. This has minimised the risk of sending surveyors into constricted and hazardous environments, while the drones’ capabilities of mining big data enhance the whole mining process, as a result, other functional areas benefit in the process.

Microsoft’s Artificial Intelligence for Africa whitepaper highlights how technological advancements such as Artificial Intelligence will be an impetus for development, improvement and democratization in the continent. African governments should look at innovative and developmental strategies to promote technology. Strengthening and investing in ICT infrastructure will lead to a continent better equipped to deal with the demands and challenges of the Fourth Industrial Revolution.

With business, institutions of higher learning and governments making strides in advancements for the Fourth Industrial Revolution, Africa has a real opportunity to lead in this space. Over the next few years, collaboration may accelerate the process and ensure that the continent sees greater rewards.

]]>Social media blackouts on the rise in Africahttp://website.ornico.co.za/2019/02/social-media-blackouts-on-the-rise-in-africa/
Wed, 06 Feb 2019 09:08:55 +0000http://website.ornico.co.za/?p=4679Africa has seen increased communication blackouts in recent times, especially during times of elections, protests and political unrest. Shutting down social media has greater repercussions than the temporary limitation of communication which governments have imposed.

]]>Africa has seen increased communication blackouts in recent times, especially during times of elections, protests and political unrest. Over the past decade we have seen governments blocking digital communication in their respective countries as a way of limiting the spread real-time news and updates.

Protesters on the Streets

African countries such as Cameroon, Chad, the Democratic Republic (DRC) of Congo, Gabon, Gambia, Uganda and recently, Zimbabwe, have blocked social media during elections and other politically sensitive periods. Instead of this misstep achieving the intended objective of controlling the spread of news, it accomplished a far worse fate for all the countries. The world stands in solidarity with citizens and human rights organisations call for transparency and the rights of people to not be trampled upon.

Social Media

Recently, we saw the communication blackout in Zimbabwe, largely targeting social media networks such as Twitter, Facebook and WhatsApp. Zimbabweans experienced a blackout following alleged threats from government that it would shut down the entire internet following protests against fuel price hikes.

Since the advent of the Arab Spring, African governments have become wary of the power of social media and messaging apps. In some cases, a lack of understanding around how this is a reflection of society, as opposed to whether people have access or not, continues to be the Achilles heel for some parts of government. This is arguably true among some commercial brands as well.

On 19 January 2019, the DRC restored internet access after a 20-day shutdown, following the disputed presidential elections. This was not the first time, in December 2016, authorities ordered a social media blackout. Facebook, Twitter, Skype, YouTube and LinkedIn were blocked, temporarily.

When Ugandan president Yoweri Museveni was sworn in for his fifth term on the 12th of May 2016, social media was blocked. According to journalists in the country, it was the second time in less than three months that the government had censored social media.

According to Cipesa, on the 1st of July 2018, telecom companies in Uganda blocked access to social media platforms for all users and required them to pay a newly introduced Over-The-Top” (OTT) tax before regaining access. The tax resulted from a March 2018 presidential directive for social media to be taxed to raise resources “to cope with the consequences” of social media users’ “opinions, prejudices [and] insults”.

Would South Africa end up on the same boat? In 2015, mobile signal was jammed during President Jacob Zuma’s delivery of the State of the Nation Address (SONA). Information and Communication Technologies (ICT) experts described that proceeding as a “sad day in the country’s democracy”

Africa Analysis MD Dobek Pater highlighted that though it appeared to be a deliberate attempt to limit the dissemination of news and information, “the country is not at the point where, as has been the case in some countries such as Afghanistan, telecommunications operators are forced by authorities to terminate transmission from base stations in order to block out opposition.”

According to Internet Advocacy group Access Now, the techniques used by governments to shut down the internet differ, from total blackouts to targeted throttling or blocking of specific applications. It states that the effects of an internet shutdown go beyond simply cutting off people’s access to information.

Shutting down social media has greater repercussions than the temporary limitation of communication which governments have imposed. Both commercial brands and the public sector need to view access to social networks as a way of gauging the nation’s levels of consciousness and the temperature on certain issues. Social media data can be helpful in many ways because it can allow us to avert a crisis by letting us in on public discourse, far easier than ever before.

]]>Ornico data now available on Telmar – transforming radio advertising event datahttp://website.ornico.co.za/2019/02/ornico-and-telmar-transform-radio-advertising-event-data/
Tue, 05 Feb 2019 09:12:18 +0000http://website.ornico.co.za/?p=4686Radio advertising event data in South Africa is set to be revolutionised by new data from Brand IntelligenceTM firm, Ornico, now being made available through software provider, Telmar.

]]>South Africa, 5 February 2019 – Radio advertising event data in South Africa is set to be revolutionised by new data from Brand IntelligenceTM firm, Ornico, now being made available through software provider, Telmar.

Ornico and Telmar Revolutionise Radio Advertising Event Data

Telmar, long a staple of the advertising media planning landscape, will introduce additional software for radio post campaign data. The Ornico audited data will be available in this new online software.

The radio event data, based on broadcast schedules, will now be supplemented by the Ornico data which is human verified, making the data much more accurate. The platform will also allow users to select custom packaged categories based on various industries and sub-categories within those industries for further insights and intelligence.

Media planners, buyers, advertising agencies and brands will be able to search for radio advertisements in a much more granular fashion.

A great new addition is that the creative of the radio event is now also available and both creative and data can be easily exported for further analysis.

Commenting on this development and what it means, Ornico CEO, Oresti Patricios says “we are excited about making this data available for two reasons. Firstly, because agencies will be able to see the creatives and allow them to compare between categories accurately. Secondly, it will allow us to also include TV and print in the near future”.

“We, at Telmar, are delighted to have a new database to provide to our many clients” said Jennifer Daniel, Telmar’s Managing Director for Africa/Asia – Pacific. “Providing all our subscribers the opportunity to access an additional layer of intelligence – insights to not only advertising investment and station usage but the added ability to hear and see what the market has been exposed to. Telmar loads over 10,000 databases in 85 countries and will continue to seek innovative opportunities to enhance our clients’ experience and knowledge.”

For more information and an obligation-free demo at your premises, please contact:

]]>The state of our reporting and newsrooms in the age of social mediahttp://website.ornico.co.za/2019/01/reporting-newsrooms-social-media/
Thu, 31 Jan 2019 06:40:59 +0000http://website.ornico.co.za/?p=4675Social media transformed how we receive and consume news. With over 30-million internet users in South Africa, over 53% of the country’s population, this trend is set to grow.

]]>Social media has transformed how we receive, share and consume news. In the past, people used to wait for news bulletins and media houses, which gave these outlets more power as the sole custodians of news to society. Times have changed with the rise of social media, now everyone has access to reporting on the news as we once knew it. Traditional journalism has given way to participatory and collaborative citizen journalism, which can be messy and unstructured.

News and media

As journalism scholars we are taught about the importance of accuracy, truthfulness and ethical reporting. In 2018, The Right2Know Campaign highlighted the fact that quality journalism in South Africa is being hampered by retrenchments, small newsrooms and heavy workloads. The overwhelming growth of social media along with shrinking newsrooms, have both affected the quality of journalism in South Africa, and the end product.

The business model of news media, in its traditional format, is in rapid decline across the globe with online media constantly growing. According to the SA Social Media Landscape 2019 by Ornico and World Wide Worx, Facebook now boasts 21-million users in South Africa, which represents 36% of the South African population. With just over 30-million internet users in South Africa, which accounts over 53% of the country’s population, more people consume digital content and this is set to grow.

The digital era has left news consumers spoilt for choice with far more information available than ever before. This has put trust at the forefront as journalism’s greatest asset. In this era of fake news, trust keeps dwindling because of the actions of both mainstream media and peddlers of misinformation. It is often hard for the public to tell the difference between true and fake news stories, where even trusted media tends to share inaccurate reports.

In the past year some media houses shut their doors, including; the The AfroVoice newspaper, formerly known as The New Age, which filed for liquidation after rebranding a year earlier. Media24 also announced that they will be terminating their partnership with the US publication, Huffington Post. In 2019, Ndalo Media will also be no more, despite thriving in digital, but we are yet to see what new entrant, Newzroom Afrika has in store for consumers as they launch in 2019.

Many of the existing media companies are reported to be under immense financial pressure with reduced staff in newsrooms. It is clear that journalists, like many corners of business, operate in tough economic conditions with the rise of social media and citizen journalism adding to the burden. This does not signal the end for journalism, only the need for a drastic change.

]]>South Africa’s 2019 National Elections and the role of social mediahttp://website.ornico.co.za/2019/01/south-africas-2019-national-elections-and-the-role-of-social-media/
Thu, 17 Jan 2019 08:32:15 +0000http://website.ornico.co.za/?p=4664Digital platforms have become an extension of our daily lives, especially in South Africa where there has been a significant growth in the use of social media. It makes sense then that for political parties to win constituencies at the polls, they need to win the social media race first.

]]>Digital platforms have become an extension of our daily lives, especially in South Africa where there has been a significant growth in the use of social media.

According to the SA Social Media Landscape 2019 by Ornico and World Wide Worx, there are now 21 million Facebook users in South Africa which is up from 19 million users the previous year and Twitter has 8.3 million users according to the latest figures.

Barak Obama era of internet presidency

Politicians saw these figures and the subsequent activity as an opportunity to increase both their own activity, as well as to improve their presence across social media networks. This in the hopes of attracting social media savvy users who would in turn align themselves with their causes and campaigns. Former President, Barack Obama remains the leading example among politicians who successfully utilised social media for his 2008 presidential campaign – which some believe helped him to win the elections.

The Rise of Fake News

The influence of social media can also be negative with the spread of fake news, some of which is the result of bots and a concerted effort to spread misinformation. One of the most significant potential fake news claims in recent times is the suggestion of Russia’s interference in the 2016 US Presidential elections via social media.

South Africa is no exception in this phenomenon of fake news that creates divisions and confusion among people leading up to elections. The 2016 provincial elections in South Africa, according to News24 report, were influenced by social media and fake news sites. Following investigations, it was revealed that the ANC planned an alleged war room campaign where they were going to use news websites, Facebook, Twitter and fake election posters of the DA and the EFF. The allegations left the nation wondering how much influence occurs behind the scenes to develop a narrative that can potentially sway the outcome in one direction or another.

The ANC isn’t the only party that was alleged to have been unethical during electioneering, in 2013, News24 reported that the DA apologised to the ANC for posting fake posters during the by-elections at Tlokwe, in the North West.

Cambridge Analytica and Big Data Manipulation

Cambridge Analytica released the personal data of millions of Facebook users without their consent which was allegedly used for political gains. My Broadband reported that according to Facebook, 59,777 users in South Africa were impacted by this scandal. This raised concerns about whether people’s personal information is safe on social media and that it’s not taken advantage of by politicians who want their votes.

Social media has become a key element during election time where those with big enough purses are willing to flout ethics in order to win at all costs. With smarter tools, Big Data and access to media machines, the face of elections and who South Africans vote into power, will be interesting to watch as political parties gear up for another election year.

Seeing that Obama managed to reach to a younger audience with “free advertising of the internet”, South African politicians will be better served investing in this to reach the less engaged demographics.

]]>Free e-book download: Demonstrating the Value of Communication – Part IIhttp://website.ornico.co.za/2018/12/demonstrating-value-communication-part-ii/
Tue, 04 Dec 2018 05:32:55 +0000http://website.ornico.co.za/?p=4639As part of Measurement Month in 2018 AMEC compiled a free downloadable e-book “Demonstrating the Value of Communication - Part II” which contains thoughts and contributions from the top PR Measurement experts from across the world.

The International Association for the Measurement and Evaluation of Communication (AMEC) hosts “Measurement

Month” during November. This annual initiative, which sees many events across the globe, aims to educate communication and public relations practitioners about the latest best-practices in measuring the effectiveness of their communication and PR campaigns.

As part of Measurement Month in 2018 AMEC compiled a free downloadable e-book “Demonstrating the Value of Communication – Part II” which contains thoughts and contributions from the top PR Measurement experts from across the world.

Ornico is very proud to have contributed to this brilliant resource! Please download your copy here:

]]>Download South Africa’s Social Media Trends, Insights and Research for 2019http://website.ornico.co.za/2018/11/social-media-trends-insights-2019/
Wed, 28 Nov 2018 09:22:12 +0000http://website.ornico.co.za/?p=4618The SA Social Media Landscape 2019 by Ornico and World Wide Worx, shows that there is little difference in Facebook penetration across demographics.

]]>Social media usage trends continue to evolve in South Africa, with users constantly changing how they utilise the various platforms. The SA Social Media Landscape 2019 report, released last week by World Wide Worx and Ornico, the Brand Intelligence® organisation, shows growth across platforms with Instagram rapidly increasing its numbers in South Africa.

The full report also shares insights from thinkers in some of South Africa’s top agencies based on interactions with various brands whose strategies they have a direct influence on. These insights shed some light on where brands will focus in 2019 and how this may affect various industries on social media.

The SA Social Media Landscape 2019 also includes:

A social brand survey

Consumer survey data from SA’s top social media users

A detailed look at how South Africans use social media

It also provides year-on-year trends from Facebook, Twitter, LinkedIn, Instagram and YouTube.

]]>In each industry gathering metrics which tell the return on investment (ROI) for a particular campaign, strategy or business event is pivotal to the success of business operations. Doing so makes you aware whether your firm is getting the intended outcomes, and can enable a fast course change when the numbers begin to shift the wrong way.

Why Measure?

Measurement and evaluation are crucial for any marketing campaign. Measurement makes some individuals quite nervous because it brings responsibility into the marketing activity. However, this process could be a marketer’s best friend. If you do not measure the impact of your marketing efforts, you will have no insight whether what you are doing is effective or not.

On the contrary, when you measure the impact, it will help you understand what is working, and how and where to enhance your efforts. By its nature, marketing is a very dynamic field, as people change and markets change. What works pleasingly this year might be a total flop next year, and vice versa.

Importance of Measuring Your Marketing ROI

Did you know that businesses calculate their ROI on many various department projects? In marketing, ROI is considered a Key Performance Indicator (KPI) which measures the level of success of a particular initiative over time as well as performance based on a pre-determined goal.

You see, ROI is a gauge to assess the real impact of all your marketing investments – whether on your bottom or top line or any other goal you set for your company. In short, measuring your company’s ROI enables you to locate which marketing campaigns work and which don’t. Therefore, you will be able to align your efforts and budget better.

Measuring Your Marketing Impact

If you construct a marketing plan, you develop objectives, tactics, and strategies. Without it being your KPI only, the ROI will allow you to know whether or not your marketing strategies reach your goals. Understanding the ROI of every marketing strategy helps you make smart decisions, including stopping or continuing a campaign, altering your overall strategy, or adjusting some initiatives which are producing lackluster outcomes. In short, your ROI is pivotal in measuring your overall marketing impact.

The majority of companies monitor the ROI of all their departments rigorously – and marketing is no exception. Take note that your marketing plays a crucial role in boosting the brand value, client loyalty, customer acquisition, notoriety, revenues, and the economic growth of your organisation. As you can see, marketing ROI could be measured on different fronts.

ROI of Online Campaigns

When we talk about online marketing, measuring ROI is not only about money or time. For instance, an online marketing campaign is frequently made to increase awareness on the web or social media. The number of individuals reached or followers could be KPIs you wish to track.

If you wish to enhance your customer service on social media, you might consider offering your staff a target average response period of X minutes by the end of the following quarter. For your web staff, you might prefer to measure the evolution of the conversion rates of your website over time. Output measures such as clip counts, Advertising Value Equivalents (AVEs) etc. have been used traditionally.

Ornico believes this should not only be the measure of success as some of these traditional “vanity” measurements have been widely discredited. Communication measurement and evaluation should link business and communication objectives to an eventual business impact. We, therefore, prefer using the AMEC Integrated Evaluation Framework.

Introducing AMEC Integrated Evaluation Framework

The framework created by AMEC (The International Association for Measurement and Evaluation of Communication) is a practical tool that assists organisations to plan and connect communication activities to organisational goals – making communication part of the strategic process. But not just that – it is also a guide to the best practices and theoretical frameworks.

It is also a convenient device with which to work through the evaluation and measurement process. The Integrated Evaluation Framework is an instructive benchmark for the quality which the methods must include. Today the excellence to which the communication industry aspires to is apparent, because it is constructed into the tool we employ to perform the work.

Here’s how AMEC Integrated Evaluation Framework works:

AMEC Integrated Evaluation Framework

The AMEC Integrated Evaluation Framework was launched in 2016 and is already available in 21 different languages including Chinese and Arabic to Russia, German, Spanish, French and English. This free online resource has seen an enormous adoption across the world as it clarifies best evaluation and measurement practices.

AMEC is one of the globe’s leading authorities on directing communications professionals in the latest research and thinking about the measurement of communications and public relations. PR measurement is understood to be demanding in as much as there are numerous elements, often insubstantial ones, which must be factored. The new framework offers a significant tool for constructing the process.

This November 2018, AMEC is hosting its 5th annual “Measurement Month”. This initiative sees many events across the world which strive to educate public relations and communication practitioners regarding the current best-practices in measuring the effectiveness of their PR campaigns and communication. Ornico has been an active participant in South Africa and the rest of the continent since this initiative was launched in 2014.

Measuring ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives and what might work in the future. There is always more to learn, to absorb, to test and more to achieve.

]]>PR Measurement in the spotlight during November 2018http://website.ornico.co.za/2018/11/pr-measurement-spotlight-2018/
Mon, 05 Nov 2018 09:24:55 +0000http://website.ornico.co.za/?p=4608The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its fifth annual "Measurement Month" during November 2018. Ornico, the media intelligence company, will host a free Measurement Month breakfast workshop on Friday, 23 November 2018 in Johannesburg.

The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its fifth annual “Measurement Month” during November 2018. This initiative, which sees many events across the globe, aims to educate communication and public relations practitioners about the latest best-practices in measuring the effectiveness of their communication and PR campaigns.

AMEC is arguably most well-known for launching and adopting The Barcelona Principles in 2010 which created a framework for best practices in PR measurement. In recent years the organisation has seen massive growth and now boasts membership in 86 countries.

As marketing and communications budgets are being cut across the world it is becoming crucial that communicators measure and evaluate the effectiveness of their campaigns.

Measurement Month is filled with events, the majority of them free, including webinars, breakfast briefings, conferences, workshops, podcasts and much more, focusing on filling the gap between understanding the value of PR measurement and doing something about it. AMEC members organise events across the globe as part of AMEC’s Global Education Program.

The AMEC Integrated Evaluation Framework, launched in 2016, guides communicators through the best measurement practices process and is already available in 21 languages – from English, French, Spanish, German and Russian through to Chinese and Arabic. The Framework, a free online resource, has seen great adoption across the globe as it demystifies best measurement and evaluation practices.

“This Framework makes sense of the complexities of working across Paid, Earned, Shared and Owned (PESO) channels and shows how to shift the emphasis of evaluation from counting outputs to proving value via the critical outtakes, outcomes and organisational impact of our work,” says Richard Bagnall, AMEC Chairman.

AMEC is also busy developing the Measurement Maturity Mapper – announced during its global summit held in June 2018 in Barcelona. This tool will assist organisations to benchmark their progress towards best measurement practices and evaluate the current level and effectiveness of their measurement activities.

Ornico, the media intelligence company, will host a free Measurement Month breakfast workshop on Friday, 23 November 2018 in Johannesburg.

The discussions will include the Barcelona Principles 2.0, The Integrated Evaluation Framework, the launch of the Measurement Maturity Mapper, global trends and will also feature various case studies of best practices from across the world.

Communicators are also encouraged to follow #AMECMM on social media during November 2018 to join thousands of global colleagues who are learning and working to better the public relations industry.