Our primary objective is to maximise shareholder value in all aspects of the Group’s business activity. We manage our taxes in the same manner as we manage our business – in a manner expected by our shareholders and consistent with our core values.

Unique active player (no. in 000s)

Channel KPIS: Retail

Sportsbook margin

Average profit per LBO (£)

Average gross win per machine per week (£)

2014939

2015949

2016998

£998

+5%

Notes to charts

Net revenue is an industry term equivalent to revenue as defined in the notes to the financial statements.

Adjusted operating profit is defined as profit before interest and tax, excluding exceptional items and other defined adjustments. We previously referred to this metric as ‘Operating profit’ and have updated its naming to clarify that it is an adjusted measure. Further detail on adjusted measures is provided in note 3 to the financial statements.

Adjusted EPS is calculated using adjusted profit after tax and is used for remuneration purposes (see page 68 onwards) and in evaluating performance for dividend policy purposes. Further detail on adjusted measures is provided in note 3 to the financial statements. The calculation of EPS measures is shown in note 11 to the financial statements.

In 2016, a full survey was not undertaken as the date of the annual survey has been moved. The next full survey will be undertaken in 2017.