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Integrated and Independent

iCrossing has been unleashing brand potential for 18 years. As an agency owned by Hearst, we have access to the most valuable ingredients for effective marketing: insights, talent and audiences.

As many know, iCrossing was born as a standalone search marketing agency in 1998, the first of its kind in the U.S. We have grown alongside our clients and added solutions and expertise to help brands win in the ever-changing marketing, technology and digital landscape. We embrace our performance roots and expertise, harmonizing creative storytelling and compelling content with the gritty, accountable aspects of digital and performance marketing - ultimately focused on delivering business outcomes for our clients. We’re an agency that sits at the crossroads of pretty and gritty.

Additionally, iCrossing is unique in that we’re owned by Hearst, a global diversified media, entertainment and content company. Hearst’s privately-held status enables long-term planning and independence of action. There is tremendous value that we can unlock for clients within Hearst. Where relevant and applicable, iCrossing adds the power of Hearst to our solutions - including our rich data, quality content, editorial expertise and category experience.

iCrossing London

Brighton

Scottsdale

It’s hot in Scottsdale – and we’re not just talking about the weather. iCrossing Scottsdale, situated in the trendy Scottsdale Quarter, houses some of the hottest digital talent around. Our diverse team of more than 80 digital marketing enthusiasts from various disciplines – including search, media and technology – support more than 3 dozen clients including AAA, PetSmart, DIRECTV and Toyota. iCrossing Scottsdale holds a special place in our hearts – it’s where the agency was founded back in 1998. Clearly a lot has changed since then (um, we’re now owned by the largest content, media and entertainment empire for one) – yet we continue to remain focused on: the work and our people. As Steve Jobs once said, “the only way to do great work is to love what you do.” And who you do it with. So it’s not surprising that our various office Corn hole tournaments, happy hours at some of the hottest restaurants in the Quarter and many team outings are a celebrated part of our culture.

Dallas

Chicago

New York

New York, The Big Apple, Home to Madison Ave, the best pizza in the world and the iCrossing global headquarters here inside Hearst's mothership. Being housed of the Hearst Tower not only provides the cache that comes with one of the most iconic buildings in the City, but it also allows our teams daily access to our editorial, creative and business partners from all of Hearst's titles and companies. Here in Gotham, our office includes representation from all of our various disciplines including media, creative and technology. We are guided by the principle of "bring your self to work" - the idea that every part of our employees contributes to the success of our business and our culture. We're foodies, fashionistas, parents, actors, sailor and much more...and we celebrate each accordingly.

new business

Media

Careers

Mike Parker

Global President

Audiences and content are the currencies we use to drive connections for our clients.

As the Global President of iCrossing, Mike is responsible for the strategic, creative and commercial success of the iCrossing offices around the world. Mike is also responsible for leading iCrossing’s global mobile practice and its large-scale digital media and platform partnerships. Parker joined iCrossing in 2015 as President of iCrossing’s West Coast operations. He was appointed President, U.S., in 2016, managing the growth and success of the agency’s 7 offices across the country.

A eighteen-year veteran of the industry, Mike has helped brands like Nestlé, Microsoft, Intel and Clorox build deep engagements with their customers. In his most recent role as Chief Digital Officer at McCann WorldGroup, Mike infused digital into McCann’s core, developing capabilities in social media and mobile marketing. Prior to McCann, he served as co-president for Tribal DDB’s U.S. network, where he oversaw significant growth in the agency’s client base. Mike is a three-time winner of Digital Agency of the Year honors and was a member of the inaugural Cannes Innovation Lions jury.

Anne Bologna

Chief Engagement Officer

Ads have given way to experiences, and the world’s a better place for it.

In her role as Chief Engagement Officer, Anne harnesses the talent, ideas and technology of both iCrossing and Hearst to help brands reach their full potential.

Prior to iCrossing, she was VP, Strategy at TripAdvisor and Managing Director at MDC Partners, an agency holding company. She spent much of her 25 years in the ad business at Fallon Worldwide, eventually becoming President of their New York office. Most notably, she was a Founding Partner and CEO of independent agency Toy.

She's been featured in Fast Company, was named a “Woman to Watch” by Advertising Age, and has lectured at Columbia University. She’s also one of the industry leaders who wrote the book “The 22 Immutable Laws of Advertising and How to Break Them.” Anne was recently honored with the “Changing the Game Award” – an elusive award given to women who’ve reinvented their businesses to meet today’s challenges.

Mitchell Yoo

Chief Global Growth Officer

I’m a firm believer that learning never stops. And continued growth is how excellence is achieved.

As iCrossing’s Chief Global Growth Officer, Mitchell Yoo is responsible for ensuring the continuity and expansion of client relationships across the iCrossing network worldwide. His focus is to provide iCrossing clients with the power of a full-service global network while maintaining the highest level of performance and partnership.

Mitchell has spent over 20 years in the marketing and advertising industry, crafting his experiences in brand and client management and applying them to solving business challenges of all sizes, all around the globe. His perpetual mission is to get the best out of individuals and teams and ensure they are being applied to the most mission-critical aspects of our clients’ successes.

Before joining iCrossing in 2011, he managed business relationships with IBM, Motorola, Microsoft, Hewlett-Packard and Dell with teams at Ogilvy, DraftFCB and Y&R/Wunderman.

With a bachelor's degree in mechanical engineering and a master's degree in computer science, Shiva is an expert in creating technical architecture that integrates multiple technology platforms to create highly scalable systems using industry-proven technology stacks. He is proficient in a variety of programming languages, content management systems, ecommerce platforms, data management systems, and cloud-based APIs/platforms. With over 16 years of experience, he's also well versed in project management, user experience, usability and search engine optimization.

David Santos

Chief Talent Officer

The diversity of our people is what make working here such an amazing experience. At iCrossing we say "bring your whole self to work” meaning: everything about you – your intellect, your life experiences, your hidden talents, your culture – this makes us better.

David is a Chief Talent Officer with experience leading global HR and talent organizations across the Americas, EMEA and APAC. David has worked at a digital start-up and at global consumer product, management consulting and branding firms including Philips, Accenture and Interbrand.

Mark Mulhern

President, East Region

Blending data and creativity to create a new kind of agency.

As President of iCrossing’s East region, leading the New York and Reston offices, Mark is responsible for driving strategy, creative excellence, and overall commercial success for the region.

A 15-year veteran of the industry, Mark has helped brands like Mars, Microsoft, and Coca-Cola build deep engagements with their customers. In his most recent role as Executive Vice President at BBDO, Mark led the pet care segment for North America, the Cesar Brand globally, as well as the pro-bono Autism Speaks account that won a Silver Cyber Lion at the Cannes Innovation Festival.

Prior to BBDO, Mark ran the Microsoft Office account globally for JWT. Before that, while working for Anomaly, Mark lead the launch of the Virgin America airline. Mark started his working life as the on-campus Guinness representative at Trinity College, Dublin. After receiving an MSc at the Dublin Institute of Technology he moved to London and joined AMV/BBDO. In 2007, Mark moved to the United States. He resides in New York with his wife Claire, son Beckett, and Shih-Tzu Lloyd.

Mike Racic

President, Media

It’s not about data, but the actionable insights you pull from it.

Mike runs the Media Services group within iCrossing, managing planning, buying, and analytics across all channels. Racic’s background as both a media executive and communications planner, combined with being a programmatic tech expert is the kind of mix essential for servicing clients looking to maximize their return in a scattered media culture.

Prior to iCrossing, Mike was the SVP, Director of Agency Partnerships and Category Strategy at RocketFuel and also held head of global planning and strategy roles with UM and J3.

Manny Vidal

President, US Hispanic & Latin America Enterprises

I believe businesses need to focus and invest financially and intellectually to win in this new marketplace where multicultural insights lead general market strategies for growth, innovation, sustainability, and competitive advantage. This has the potential to open up a world of opportunities for clients who are ready to look at the U.S. with new appreciation.

In his role as President of US Hispanic and Latin America Enterprises at iCrossing, Manny is focused on setting the vision and growth strategies for these regions. He believes that by leaning into iCrossing's digital heritage and leveraging its strengths: deep cultural expertise, proprietary Hearst data, technology, in-culture content, performance media and the power of the Hearst Tower, that iCrossing will shape the future of marketing in these regions by challenging the status quo and giving the market the shakeup they so desperately need.

Before joining iCrossing Manny founded The Vidal Partnership with the goal to build the most effective multicultural marketing communications firm, raise the bar, and make a difference in the marketplace. The vision to create a best-in-class agency led him on a thrilling journey. Under Manny’s leadership, The Vidal Partnership was named Advertising Age Multicultural Agency of the Year twice; Adweek's Hispanic Agency of the Year; Advertising Age A-List Agency three times; and Advertising Age Five Star Winner.

Manny has been named one of the most influential Hispanics by People magazine, Poder magazine, Urban Latino magazine and the New York Daily News.

Dirk Thum

Managing Director, iCrossing GmbH

We put consumers at the heart of our work. We utilize data and insights to identify consumers’ needs before they arise. This is what makes data driven marketing so powerful.

After completing his degree in business administration, Dirk Thum started his career as a business development manager and consultant for Oracle Applications. Later roles included key account manager and head of consulting at eCircle (known today as Mapp), director of sales and business development at the performance agency Adamicus, and client partner at Bazaarvoice, a US based social commerce solutions provider.

Between 2013 and 2016, Dirk held the responsibility of DACH country manager for Selligent, a global provider of CRM marketing technologies.

With over 16 years of experience in marketing and sales of digital software and services, Dirk Thum sets his focus as the managing director of iCrossing Germany on the strong positioning of iCrossing as a data-driven digital marketing agency. iCrossing enables marketers in identifying consumers and their needs in order to provide them with tailored content at the right place and at the right time.

Mark Iremonger

CEO, iCrossing UK

I’m passionate about how the combination of creativity, data and technology can generate ideas that unlock value for our clients

Mark leads UK operations and sits on the global leadership team. He became UK CEO in August 2015 following three and half years as Chief Strategy Officer. Bringing three decades of digital and marketing experience to iCrossing, he was previously Head of Digital and Planning at Proximity London BBDO, where he developed the agency’s digital capability and led the planning and strategy team. Mark has also spent four years as MD of digital agency unit9, voted the 9th most creative agency in the UK by Adage International in 2004, alongside running cross platform marketing start-up Sleeper, a joint venture between interactive agency Deepend London and ad production company Blink. He has been a member of the British Council’s Creative Industry’s Advisory Panel and a Vice Chair of BIMA.

Joe Grigsby

Managing Director, Chicago

Great ideas are only as good as the results they produce.

As the Managing Director of our Chicago office, Joe is focused on leading the strategy and planning for key clients in the our central region; including Beam Brands, Quaker, Bridgestone, Belk and Blue Cross Blue Shields. In this role Joe leads the Chicago office as to how our clients can leverage digital as a key platform to inform, amplify and engage in ways that provide consumers with meaningful value while driving to the clients’ business objectives.

Before joining iCrossing Joe was the Managing Director of VML in Chicago, leading their PepsiCo accounts; including Gatorade, Propel and Tropicana. Prior to that he lead VML’s Emerging Media Group, developing mobile and social strategies for clients such as Hershey’s, Jägermeister, SAP, Colgate-Palmolive and Tom’s of Maine. Joe also served as the Director of Advertising Innovation at Handmark, a leading mobile startup acquired by Sprint. During his time there, Joe worked with North American and European carriers and device manufactures to deploy mobile campaigns for clients such as 1-800-flowers, Zagat Guide and Hotels.com.

Celia Herrera

Managing Director, Mexico City

I believe in learning as an unlimited source of evolution.

Celia has more than 12 years of experience leading digital marketing projects for global brands, but focused in Latin American markets. She has played a key role in the developement of innovative initiatives for several brands, for example, the first digital CRM focused in brand engagement and purchase redemption; the launch of the first big portal of news in Mexico, as well as the first local online TV channel, long before Youtube even existed.

In the last 10 years, she has focused in digital initiatives for global brands, such as Coca-Cola, Nike, SAP, Avon, Kelloggs, Canon, HP, American Express, among others She has participated in digital initiatives for Latin America including different solutions of digital marketing, from research, analytics, planning, development, media strategies, search marketing (SEO-SEM), social media, social listening, content management, CRM, always being result-oriented and very focused on a deeper audience understanding, which is needed for developing strategies for such different cultures in all the countries, from Brasil to Mexico, and also inside each country, where audiences have so different mores and traditions.

Clifford Lopez

Managing Director, Dallas

A good plan violently executed now is better than a perfect plan executed next week. - George S. Patton

You can talk to Clifford about strategy, commerce, technology, analytics, and social media innovations anytime—sometimes all in one conversation. He loves it when art meets science—and that’s where the digital tech space finds itself right now.

Clifford has over 25 years of experience integrating business strategies with technology and information infrastructures, as well as marketing communication programs that promote customer retention, acquisition and growth. That experience has helped him deliver for brands as diverse as Pepsi, Nestle, P&G, General Mills, ABInbev, Verizon FiOS, Coach, SAP, General Motors, Home Depot, American Honda, ExxonMobil and the U.S. Army. Clifford has been hands-on with new online Brand and marketing program initiatives for Nestlé Dolce Gusto, Travelocity (for Sabre Interactive), Pepsi One, Mountain Dew, and Hershey’s MilkShakes.

Clifford loves curiosity as a trait in the people around him and his own curiosity drives his passion for the new - for driving innovation and application of cutting-edge media in all its forms — specifically exploring technology and analytics that deliver brand communication to consumers.

Clifford is a key part of building up iCrossing’s core growth, providing thought leadership around technology, commerce and partnering with creative and performance to drive big world-class, creatively driven solutions.

Raquel Casciato

Managing Director, Brazil

To stand out from the competition, the search for innovation and optimization, must be continuous. To create effective marketing strategies, we need to understand the changes that exist in society's behavior in relation to technology

With the charisma of Brazilians and the sensitivity of being part of the Millennial generation, Raquel has sought to implement innovation in companies with the aim of making them more competitive. Taking advantage of their experience to understand how new technological factors influence organizations, collaborators and clients: Big Data, Cloud, Social Networks, Internet, etc.
His relationship with iCrossing began in 2013, when he joined the SEO team to take charge of LG Brazil. With strong technical knowledge in social media, content strategy, e-commerce and SEO, he has worked with brands such as: SAP, Médicos Sem Fronteiras, Águia Branca, Clinique, Novatec Editora, Lomadee (Buscapé) among others.

Lori B Wilson

Executive Creative Director, West

Every experience matters.

As SVP, Executive Creative Director of the Central Region, Lori leads creative teams in both Chicago and Dallas. She is an industry veteran who has been instrumental in growing iCrossing’s creative reputation over the past 8 years. Her energy and passion for our clients and the experiences we create is contagious.

Lori has traveled the globe designing offline and online experiences for world-class hotels and resorts and, prior to joining iCrossing, was VP of Creative for Agency.com for 7+ years. Her highly-awarded client work spans nearly all industries. Some of her past and current clients include LG Electronics, BlueCross BlueShield, Hilton, Marriott, Grand Hyatt, Nokia, AllianceBernstein, Disney Development Corporation and Universal Studios.

Frederic Bonn

Executive Creative Director, East

Brands that want to be successful will not only need to deliver value through entertainment, information, tools, services, and conversations, but will need to deliver that value consistently regardless of the location, moment or point of interaction.

Frederic Bonn, Executive Creative Director of iCrossing New York is tasked with leading the development of transformative ideas for our clients and fostering a unified creative culture. He is led by the belief that technology enables endless expressions of creativity and can help brands create seamless and engaging experiences that deliver value to users, regardless of channel or platform.

Frederic joined iCrossing from Mirum & J. Walter Thompson Company. He also previously served as the Executive Creative Director at Razorfish New York, managing the creative department across all agency clients. His leadership and dedication to creative excellence helped Razorfish land a top spot on the Ad Age A-List for two consecutive years in 2012 and 2013.

Throughout his career, Frederic has worked alongside high-profile brands to create innovative projects such as the Louis Vuitton Journeys global campaign and the Mercedes-Benz Tweet Race. His work has been recognized many times over with awards from The One Show, The CLIOs, The Webby Awards, Effie Awards, Art Directors Club, Eurobest, and the London International Awards.

He has served as a judge at leading creative award shows like the Cannes Lions International Festival of Creativity (twice), the One Show, the Art Directors Club and the London International Awards. He also sits on the board of the Global Art Directors Club. He also is a frequent speaker at industry events and collaborated with the Wharton School on the Future of Advertising program.

Frederic lives in Carroll Gardens, Brooklyn with his wife and two sons, and enjoys collecting vintage photographs of strangers for his Tumblr (http://look-at-me.tumblr.com/).