Queens-based Astoria Bier and Cheese Shop leases its first storefront on the west side of the East River, a 2,000-square-foot space just beyond New York University's back door, on Broadway.

A Queens beer and cheese shop is making the leap to Manhattan. Astoria Bier and Cheese Shop, which launched just two years ago, has signed a 10-year deal for 2,000 square feet at 779 Broadway, between East 9th and East 10th streets. Asking rent was $200 a square foot.

Though Astoria Bier and Cheese has two locations in Queens, this will be its first shop on the west side of the East River. It will sell 300 kinds of craft beer and 80 varieties of cheese.

"Operators like this fascinate me," said James Famularo, the Eastern Consolidated broker who, along with colleague Ravi Idnani, represented Astoria Bier and Cheese. "They stay under the radar but have such a following."

He noted that the tenant was attracted to the area by the foot traffic from Union Square and New York University and new buildings on Astor Place. Opening in two-to-three months, the beer and cheese shop replaces a hair salon. Mr. Famularo noted that he is seeking out additional locations on the Upper East Side and Upper West Side for his client from Queens.