There is a children’s song called This Is The Song That Never Ends, and it doesn’t. You can sing it for as long as you wish to, long past the point where you even know why are still singing it. Once you start, it’s hard to stop. Amazon is like that song. In fact, it’s the Crown of the web kingdom. Once we started using it, we couldn’t stop. Web designers, intrigued by this phenomena, tried to copy the user interface, hoping that they too could create a website to mesmerize their users. “This is the song that never ends Yes it goes on and on my friend Some people started singing it Not knowing what it was But people…