Email marketing has always been a mainstay for the B2B marketer, but as prospects’ inboxes have become overwhelmed with untargeted ‘spam’, marketers have had to think of more unique ways to increase open rates. Consider how many promotional emails you receive in a week and how many you actually open. In today’s modern world, most of us are so marketing savvy that even the slightest whiff of ‘promotional email’ from a subject line, and it’s sent straight to trash.