How Hyundai Used 11 Cars To Send a Message to Space

Stephanie is a 13-year-old-girl from Houston, TX. Her dad is an astronaut who spends a lot of time working on the International Space Station. As such, the pair go long periods without seeing each other, which can be tough on everyone.

So with the help of Hyundai, Stephanie got to send her dad a hand-written message—one that he could see from orbit. In a mammoth undertaking at the Delamar Dry Lake in Nevada, an army of creative professionals and 11 stunt drivers turned a space more than 1.5 times the size of NYC's Central Park into a notepad.

In lieu of pencils, the team utilized 11 Hyundai Genesis sedans outfitted with state-of-the-art GPS equipment and aggressively studded tires to "write" Stephanie's note exactly as it had been scanned and mapped out on to the massive space.

The result was a new Guinness World Record for the largest tire-track message:

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As you might have imagined, the logistics involved in making this all come to pass were incredibly complicated. This accompanying behind-the-scenes video shows a lot of the work that went into pulling the stunt off—to the immense satisfaction of every involved party, including Stephanie's dad, floating 249 miles above the Earth:

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