[The] companies attacking P&G’s brand portfolio, many of which are venture capital or investor-backed, ranging from cosmetics startup brands like Glossier, Stowaway and Julep Beauty, hair color firms like Madison Reed and eSalon and men’s razor and facial care providers such as Walker & Company, Harry’s and Dollar Shave Club (which recently announced its move into hair care with new brand Boogie’s). Many of these companies including Dollar Shave Club, Bevel, Julep and Madison Reed offer their products in subscription eCommerce models marketed directly at their target consumers online and so are innovating on both the product and distribution fronts versus incumbents like P&G or Unilever.