Impossible Pictures began by producing documentary series using computer generated imagery with shows like Walking with Dinosaurs, Walking with Beasts and Space Odyssey to docu-dramas such as Perfect Disaster and Blitz Street to drama in the form of Primeval and Sinbad. Two further production houses are also part of Impossible Pictures Ltd. These are 360production, with its offices in Derry, Northern Ireland and Firestep, an animation company trading as Impossible Kids that works out of Manchester.

Productions have aired on UK networks including BBC, ITV, Sky TV and Watch, and overseas.