Mobile Marketing

Nowadays, Millennials are all over the news – they are the talk of the town. This group of individuals is taking the world by storm and they’re creating a big fuss everywhere. They are always on the move and mobile phones have been part of their...

Many kids nowadays are not familiar with the appeal of classical music and this observation turned into a challenge for the Brazilian Symphony Orchestra. It has been noticed that the majority of the Brazilian Symphonic Orchestra’s audience is...

It is remarkable to note how technology is affecting the focus of advertising these days. Within the last five to ten years the marketing behavior of consumers has changed greatly and advertising executives are rushing to keep pace with new...

Think of the app as a cross between a website and a video game—like a browser page that is always open, but with interactive features and immediate accessibility that feels more personal because it is downloaded to users’ phones or personal...

Whoever said that print advertising will be left in the past obviously hasn’t met the folks at BBR Saatchi & Saatchi Israel. Recently, they paired up with Ford and ran a series of print advertisements in Israel that highlighted the...

If you’re Malaysian, 2014 has been a seriously challenging year. With the MH370 tragedy occurring in early March, and the devastating MH17 crash occurring in mid-July, the entire country has been in a state of shock and mourning. It seems like...

Ever since the concept of guerrilla marketing was coined by Jay Conrad Levinson back in 1984, the practice of using low-cost, high-exposure experimental advertising has continued to increase its popularity. Everything from graffiti bombing to flyer...