North America has truly embraced the applications market, with even the US government under the Obama administration launching an app store and 16 apps earlier this year. Considered a relatively mature app market, the stats (according to Pew Research) show that with 24% of US adults using apps – there is still massive potential. American consumerism has created an ideal environment for all things apps and brands are hoping to fully exploit this platform to command the attention of their customers and potential customers via their placement on the mobile desktop. Researchers predict that One-third of U.S. homes will have ‘connected TV’ by 2015 which means all arrows point to TV apps in the US and a chance for viewers to see their TVs not as a big box in the living room but rather a multimedia device that is as connected as their mobile and pc.

Apps World North America 2011 will delve into these topics and more as we bring together many of the region’s top app Developers, Network Operators, OS Vendors, Brand & Marketing Managers and Technology Providers; looking to connect, build partnerships and network whilst becoming educated and inspired by the latest developments within this exciting industry.

The event of choice for the region’s App Developers, Network Operators, OS Vendors, Brand & Marketing Managers and Technology Providers; looking to connect, build partnerships and network whilst becoming educated and inspired by the latest developments within this exciting industry.