INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13D-1(B), (C), AND (D) AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13D-2

(Amendment No. ______)*

Genta Incorporated

(Name of Issuer)

Common Stock, par value $0.001 per share

(Title of Class of Securities)

37245M501

(CUSIP Number)

August 4, 2011

(Date of Event Which Requires Filing of This Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

o Rule 13d-1(b)

x Rule 13d-1(c)

o Rule 13d-1(d)

*The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

One Holdings is a Delaware limited liability company. Mr. Rock is a United States citizen.

Item 2(d). Title of Class of Securities:

Common Stock, par value $0.001 per share (the “Common Stock”)

Item 2(e). CUSIP Number:

37245M501

Item 3.

Not applicable.

Item 4. Ownership.

(a) Amount Beneficially Owned:

One Holdings. As of September 13, 2011, One Holdings is the beneficial owner of 47,705,536 shares of Common Stock, comprised of 47,705,536 shares of Common Stock issuable upon conversion of $71,081 face amount of the Issuer’s 12% Unsecured Subordinated Convertible Promissory Note due March 2013 (the “C Notes”). One Holdings shares voting and dispositive power over such shares with Tim Rock.

As of September 13, 2011, One Holdings has additional holdings comprised of $336,612 face amount of C Notes in addition to the $71,081 face amount referred to above. The March 2013 C Notes can only be converted to the extent that, after such conversion, the Reporting Persons would beneficially own no more than 9.999% of the Issuer’s Common Stock. Accordingly, One Holdings does not have beneficial ownership of the Common Stock issuable upon conversion of the additional $336,612 face amount of C Notes.

Additionally, as of September 13, 2011 One Holdings holds $550,564 face amount of the Issuer’s 12% Unsecured Subordinated Convertible Promissory Note due March 2013 (the “D Notes”). The March 2013 D Notes can only be converted to the extent that, after such conversion, the Reporting Persons would beneficially own no more than 9.999% of the Issuer’s Common Stock. Accordingly, One Holdings does not have beneficial ownership of the Common Stock issuable upon conversion of the additional $550,564 face amount of D Notes

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Tim Rock. Tim Rock, as the managing member of One Holdings, may be deemed to beneficially own the 47,705,536 shares held or acquirable by One Holdings. Mr. Rock shares voting and dispositive power over such shares with One Holdings.

Mr. Rock disclaims beneficial ownership of all shares reported herein except to the extent of his pecuniary interest therein.

(b) Percent of Class:

White Flame Ventures

9.9991

%

Tim Rock

9.9991

%

The percentages set forth above are calculated based upon (i) 429,392,767 shares of Common Stock issued and outstanding on September 9, 2011 plus (ii) an additional 47,705,536 shares of Common Stock that may be issued upon conversion of the Notes, subject to the limitations described above in paragraph (a) of this Item 4, or a total of 477,098,303 shares of Common Stock in the aggregate. The number of issued and outstanding shares on such date was provided by the Issuer.

(c) Number of shares as to which such person has:

(i) sole power to vote or to direct the vote:

White Flame Ventures

0 shares

Tim Rock

0 shares

(ii) shared power to vote or to direct the vote:

White Flame Ventures

47,705,536 shares

Tim Rock

47,705,536 shares

(iii) sole power to dispose or to direct the disposition of:

White Flame Ventures

0 shares

Tim Rock

0 shares

(iv) shared power to dispose or to direct the disposition of:

White Flame Ventures

47,705,536 shares

Tim Rock

47,705,536 shares

Item 5. Ownership of Five Percent or Less of a Class.

Not applicable.

Item 6. Ownership of More than Five Percent on Behalf of Another Person.

Not applicable.

Item 7.

Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company.

Not applicable.

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Item 8. Identification and Classification of Members of the Group.

Not applicable.

Item 9. Notice of Dissolution of Group.

Not applicable.

Item 10. Certification.

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.

Exhibits:

Exhibit A - Joint Filing Agreement, dated October 24, 2011.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Dated: October 24, 2011

ONE HOLDINGS, LLC

By:

/s/ Tim Rock

Tim Rock, Managing Member

/s/ Tim Rock

Tim Rock

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Exhibit A

JOINT FILING AGREEMENT

In accordance with Rule 13d-1(k)(1) promulgated under the Securities Exchange Act of 1934, the undersigned agree to the joint filing of a Statement on Schedule 13G (including any and all amendments thereto) with respect to the Common Stock, $0.001 par value, of Genta Incorporated and further agree to the filing of this agreement as an exhibit thereto. In addition, each party to this Agreement expressly authorizes each other party to this Agreement to file on its behalf any and all amendments to such Statement on Schedule 13G.