About

I have a strong background in marketing across traditional and new media formats, content strategy, and business development. I spent a number of years working in the creative fields of marketing and advertising as a freelance copy writer and graphic designer before taking on a permanent position with a leading mobile technology company, based in California. As Head of Content and Product Marketing within the fast-paced mobile industry, I've gained tremendous exposure to new digital formats, user experience, and data analysis. I've shaped into a business professional who is agile on her feet, extremely adaptable to market changes, innovative, and focused on growth opportunities. I've collaborated with cross-functional teams, including media clients, engineers, copy writers, designers, and sales support, to deliver on large-scale production goals and gain visibility for digital products on global sales channels. I'm passionate about what I do, teamwork, and developing creative marketing strategies that drive business growth.

• Managed Business Development/Content Acquisition and Content Production Teams (both domestic and offshore) and supervised client accounts with Media Partners, including Pearson Group, Hachette Livre, HarperCollins, and Viacom• Closed the contract for the company’s largest client-funded project in history ($670K USD)• Direct experience with custom app development throughout entire product lifecycle (wireframes, QA, & product launch)• Formalized the production process to reduce app launch time by 35% (40 days to 14 days)• Signed 20 new global Publishing & Media Partnerships with C-level executives

Aug 2010 - Oct 2011

Marketing/Advertising,
New York and Miami,
Freelance Writer/Editor/Designer

• Drove fundraising campaigns and designed marketing assets for non-profit organization StandUp for Kids; opened the first drop-in center for at-risk adolescents in the city, Project Nest (Miami, 2009-2010)• Increased revenue by 20% for furniture design store as marketing consultant (Miami, 2007-2009)• Wrote English and Portuguese copy as part of advertising campaign for luxury hotel (Miami, 2007)• Created guerrilla marketing campaigns and planned seasonal catalogs for fashion designer (New York City, 2006) • Wrote and published two 150-page travel guidebooks (New York City, 2005-2006)• Assisted National Geographic Photographer on Hip Hop Planet story (New York City, 2005)