Oakham Ales is first UK Brewery to sign up for new beer iPhone app ‘Pint Please’

Innovative Peterborough based brewer, Oakham Ales, is the first in the UK to sign up to a new free iPhone beer app ‘Pint Please’ http://pintplease.com/. The app, already a success in Finland, shows where users can discover new beers, shows their locations, gives ratings and allows the user to give and receive recommendations on which beers to try and where. Users can share this information with friends and other beer drinkers in the region.

Adrian Posnett, Managing Director of Oakham Ales, says: “The new app is easy to navigate and attractively designed and I’m confident will be popular with our drinkers, who we know love to share their views on our beers. I look forward to reviewing the data provided by Pint Please which will give us a closer insight into what drinkers are saying about our beer. It will also enable us to offer highly tailored promotions to users of the app.”

Taken from: Off Licence News http://offlicencenews.co.uk/news/fullstory.php/aid/14567/_There_s_a_Beer_for_That_:_biggest_names_in_British_beer_unite_for__A310_million_campaign.html The biggest names in the British beer industry...