So you’ve joined Vero? Here are the top fashion and beauty accounts to follow on the ‘new Instagram’

Wednesday, February 28, 2018 - 01:27 PM

In the blink of an eye, despite having existed for more than two years, Vero has suddenly gone from social media also-ran, to the most talked-about app in the world.

Founded in July 2015, the Instagram-esque app has suddenly blown up, rocketing to number one in Apple’s UK app store, as social network users are lured by its ad-free approach, chronological timeline and the promise of a free lifetime subscription (the platform will eventually introduce a subscription fee, but not for the first one million sign-ups).

But we don’t need to tell you this.

You’ve heard the hype, hit ‘install’ on your phone, and now you’re sitting there wondering what the fuss is all about, because none of your friends have signed up yet (come one guys, keep up).

(Vero/PA)

Also, it’s not obvious how to find people on there. Once you’re signed in, rather than tapping the usual search icon, you need to hit the little ‘head’ which takes you to your profile dashboard, then tap ‘connections’ and ‘find people’ to search by username.

Thanks to a few designer collaborations in the early days, the platform has become popular with fashion and beauty insiders – so now you know how to find them, and while you wait for your friends catch up, here are the most stylish Vero users to follow now…

London Fashion Week designer Spencer partnered with Vero early on, allowing users to purchase his autumn/winter 2016 collection direct from the catwalk via the app. Head to the designer’s profile for behind the scenes fashion action.

Temperley London

Another early collaborator, fashion designer Alice Temperley linked up with Vero to offer selected ‘see now buy now’ pieces from her spring/summer 2017 show. Follow the brand’s official account for insider access into the high fashion world.