Being a builder and philosophy graduate myself, I have mixed feelings after reading this article...
First, "nature protected reserve" and "thousands of nails and screws" doesn't really sound right.
Then, throwing few quotes of Aristotle and Kant makes me even more confused...

And this is how the Nube Tubeless looks after 3 month of riding:
http://www.ruedasgordas.es/blog/view/uso-y-abuso-nube-tubeless
That 50 euros suddenly isn't cheap anymore :)
On the other hand, my PROCORE after 2 seasons still looks and performs great!
Money well invested.