Wilson decries the lack of basic browser functions in many magazine and newspaper apps, such as copy and paste, social media tools and multiple browser windows and tabs. He also points to the struggle to create user interfaces for a completely new computing platform:

"I don't like the various different user interfaces I have to get to know. I am used to the Web browser interface. I know where everything is. If there was one standard magazine app UI and one standard newspaper app UI, I might feel differently. But for now, I can't be bothered learning a new UI for every piece of content I want to consume."