5 ways to increase your Tweet engagements with emojis

ByMarissa Window

October 24, 2016

Does your business speak emoji? Millions use this symbolic language of faces, flags, and everything in between to express themselves in fun, creative ways on Twitter.

While you may be emoji-adept in your personal life, it can be difficult to incorporate them in a natural way when you’re representing a business. But adding them to your Tweets can help your business stand out, and encourage people to engage with you on Twitter.

To help you experiment, we’re sharing five simple ways to add emoji flair to your Tweets, illustrated by examples from small businesses around the world.

Emoji-fy your offerings

Think of emojis as the ultimate elevator pitch for your business: you have one or two symbols to let people know exactly what value you’re bringing them with every Tweet.

@27Restaurant pairs two emojis to tell their followers about one of their new delicious dishes.

Show your appreciation

Emojis are a new way to express something humans have known for a long time: symbols have power that goes beyond words. As we put it when we unveiled hearts on Twitter, “The heart… is a universal symbol that resonates across languages, cultures, and time zones.” As a business, you can use the same principle to connect with your customers on Twitter.

Don’t feel limited to just emojis — @stance uses a short Tweet with an emoji to acknowledge and appreciate their fans.

Emphasize part of your Tweet

A wide range of emojis can act as symbolic signposts in your Tweets. Humans are wired to look where a finger or gaze is pointing — even if those pointers are emojis! Try using one, or a pair, to direct attention to a link, a photo, or anything else you’d like to emphasize.

@The_Handle_Bar uses a friendly pointer to encourage readers to click-through to a blog post.

@Cath_Kidston draws attention to their Tweet copy with a pair of telephone emojis.

Get repetitive

Even though emojis can mirror most actions or sentiments, still use words so your message remains accessible to anyone who isn’t yet fluent in symbols. For those who are, the extra character doubles down on your message and makes your Tweet more memorable.

@shoppriceless uses images, text, and emojis to get their point across.

@Groundworkcoffe shares a short Tweet where emojis, hashtags and an image all work together.

Celebrate playfully

Because emojis are expressive and fun, they’re the perfect fit for a celebratory Tweet. Holidays, milestones, and announcements can all benefit from the visual excitement of an emoji or two (or three… or four!).

@gomacro wished their followers a happy #NationalCoffeeDay by pairing a bold image with a complementary emoji.

@SmithandGert celebrated their anniversary and added to the excitement with an emoji trio.