Sunday, March 28, 2010

It is common for studios to begin pre-screenings of their films several months before they are released, but Pixar is doing something a little bit different with Toy Story 3. In what they are calling Special Cliffhanger Screenings, only the first 65 minutes of the film will be shown exclusively to college and university students. It will be shown at over 80 schools in 22 states. A valid school ID will be required for admittance, and, of course, no recording devices will be allowed in the theater. As with all pre-screenings, seating will be based on a first come, first served basis, but you will be able to RSVP.

Find out more on Facebook, and watch three somewhat odd, yet funny promos for the special screenings (reload the page for a new video).

What a great move by the marketing department! This will generate extra buzz for an already sure-to-be-hit. Also, all of the college kids who see the first 65 minutes at one of these screenings will simply have to see the rest on June 18. After all, it is called a 'cliffhanger screening.'

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