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It is set in a nice, wide, car free part of the old center so it does stand out.
However looking at it closely it doesn't impress... no special sculptures on it just the color of the column itself is the only special feature... apart...More

A beautiful historic column with the Virgin Mary atop and with several saints, including St. Ann, at its base. It is in the middle of Maria-Theresien Strasse and is always featured in the iconic Innsbruck street scene with the snow-capped mountain in the background.