Sky wins 3D Hollywood gong

The second annual international 3D Creative Arts Awards, organised by the International 3D Society, saw BSkyB win the coveted “best 3D-TV” award, for Sky’s steamy Dance, Dance, Dance show. Dance, Dance, Dance is a specially choreographed show (by Arlene Phillips) comprising six segments filmed in and around London.

The six specially commissioned dances feature Bollywood, classical ballet and swing, to give a flavour of the variety of styles that represent the best talent at work in the UK dance industry today, including the English National Ballet’s Black Swan, from Swan Lake.

James Hunt, head of programming at Sky Arts: “This superb film showcases the very best choreographers, directors and dancers at work in the dance industry today. The diverse styles and settings, and the breadth of talent involved is staggering and will delight both dance enthusiasts and the simply curious.”

The event took place at Grauman’s Chinese Theatre, and was the first-ever awards show to be filmed in 3D. The 3D society recently signed a multi-year agreement to broadcast the show with 3net, a joint venture of Sony, Discovery and Imax. The new 24-hour-a-day 3D network plans to air the broadcast in a two-hour special as part of its launch in the near future.

James Cameron received the society’s Harold Lloyd award, accepted by his producing partner Jon Landau, and industry pioneer Lenny Lipton received a lifetime achievement award.