The Emergence of low cost airlines in Asia - industry disruption or growth from the core?

Abstract

This paper examines the emergence of Low Cost Carriers (LCCs) in Asia since 2002. After considering strategic frameworks for sustainable growth, the contrasting frameworks of Christensen et al (2003) and Zook (2004) are applied to the LCC experience in Asia.

T1 - The Emergence of low cost airlines in Asia - industry disruption or growth from the core?

AU - Harrison, Norma

AU - Wilson, Robyn

AU - Barnes, Gregory

PY - 2007

Y1 - 2007

N2 - This paper examines the emergence of Low Cost Carriers (LCCs) in Asia since 2002. After considering strategic frameworks for sustainable growth, the contrasting frameworks of Christensen et al (2003) and Zook (2004) are applied to the LCC experience in Asia.

AB - This paper examines the emergence of Low Cost Carriers (LCCs) in Asia since 2002. After considering strategic frameworks for sustainable growth, the contrasting frameworks of Christensen et al (2003) and Zook (2004) are applied to the LCC experience in Asia.

M3 - Conference paper

JO - Proceedings of the 36th Annual Meeting of the Western Decision Sciences Institute

JF - Proceedings of the 36th Annual Meeting of the Western Decision Sciences Institute