The Campaign: Suitsupply Spring/Summer 2018

Global menswear tailoring brand Suitsupply is spreading the message of inclusive love for their Spring Summer 2018 Campaign and we are here for it!

Centering its advertising on same-sex attraction, the progressive brand hopes to illustrate the “everyday” gentlemen loving extraordinarily and in their authentic way. Founder and CEO Fokke de Jong states, “The attraction between people is an important part of fashion advertising. A campaign featuring the attraction between two men was long overdue and particularly relevant for our brand. Yes, we do believe there is potential for negative impact especially in countries where we have significant presences, that are known for contrasting viewpoints.”

Besides the bold proclamation the clothes speak to the modern gentleman especially the Jetsetter. The Travel Edition features smart separates that will not wrinkle or crease making it a breeze to go from train, bus or plane to your next meeting neat and presentable. Expect trendy hues, classic patterns, linen cotton blend suiting, checked jacket and lightweight bombers.