The NEC Livestock Event reports visitor rise

The Royal Association of British Dairy Farmers (RABDF) has claimed a 10 per cent rise in visitor attendance at its recent Livestock Event.

The show returned to The NEC on 3-4 July, attracting 15,740 visitors (unaudited), up from 14,250 in 2012. According to the organiser, the event attracted a record 9,130 visitors on the first day.

The RABDF moved the show to July, as the dates were seen as more convenient for livestock farmers and the supply trade.

“Rescheduling the event from its traditional September date to July has been a huge success with the visitor’s number on the first day the highest in 10 years,” said RABDF chief executive, Nick Everington.

The 2013 show had new areas and zones, including the Forage Field with practical demonstrations, and the new safety security feature area showcasing the latest farm security systems.

“We look forward to continuing to build on the event’s success in 2014 and creating the opportunity for all livestock farmers to get away from their farms to gain more knowledge and do business which is going to help them to progress their enterprises,” Everington added.