There are those who cringe at the mention of tequila, their memories of poor choices and nasty hangovers still too raw. But more people than ever are forming fresh, enjoyable memories of it: in the past decade, tequila has reigned as one of the fastest-growing categories in the spirits world. Luxury brands have helped change the conversation surrounding Mexico’s iconic export. No longer is it seen just as party fuel; instead, it is becoming associated with sophistication and cultural savvy. Continue reading →

A heady caramel smell, syrupy and fragrant, pervades the air. What look like giant white pine cones, some twice the size of a human head, are deftly split, quartered and packed into ovens. What’s cooking? One of the world’s most popular drinks.

Liquor and its effect on us.

So… does Tequila make us crazy? According to some studies out there, a nearly perfect percentage of adults (children weren’t surveyed) believe that the type of spirits they consume causes them to behave in different ways, whether it be vodka, gin, whiskey, scotch, blue agave spirits etc, with tequila having the worst reputation of all. Is this true?

The Difference Between Tequila and Blue Agave Spirits

Did you know….there are six different blue agave spirits produced in Mexico? Tequila, Mezcal, Sotol, Raicilla, Bacanora, and Comiteca. The only two that exported in great numbers to the U.S. are Tequila and Mezcal; the others remain mostly a local treat. At least so far… Tequila is just one of many agave spirits that is native to Mexico. Few people think to ask how a single drink, from a single region, made from a local plant came to represent the thought of an entire country… that is, until they start discovering Mexico’s other spirits.

The History, Flavors and Etiquette Behind the Spirit.

What is Tequila?

A complex, sophisticated and misunderstood spirit… Its Made from the distillation of 100% Agave, or rather a very speciﬁc species of agave called Agave Tequilana – Weber Blue Variety. This particular agave plant requires between 8 and 12 years to develop before it is ready to be harvested, which generates a multifaceted raw material with many characteristics. Because it is produced from this mature agave, tequila possesses a ﬂavor proﬁle that is more intricate than any other spirit in the world.Continue reading →