When comparing Flurry vs Amplitude, the Slant community recommends Amplitude for most people. In the question“What are the best cross-platform mobile analytics tools?”Amplitude is ranked 6th while Flurry is ranked 9th. The most important reason people chose Amplitude is:

The [free plan](https://amplitude.com/pricing) allows you to log 10 million events per month. There are also 2 [paid plans](https://amplitude.com/pricing) - Business and Enterprise. Business costs $995 and allows for up to 100M events per month while Enterprise has the price is negotiated on a case by case basis and supports an unlimited number of events.

Pros

Pro

Built-in installation tracking

Pro

Generous free plan

The free plan allows you to log 10 million events per month. There are also 2 paid plans - Business and Enterprise. Business costs $995 and allows for up to 100M events per month while Enterprise has the price is negotiated on a case by case basis and supports an unlimited number of events.

Pro

Event Flows visualize popular user paths

For example, it could show most popular actions performed after landing on a product page or the most popular path towards clicking the buy button.

Compared to funnels, that allow you to track if users follows a predetermined path and where they drop off, Event Flows show what users choose to do instead. And while it's possible to create a funnel for each branching path, that involves a lot of time and some guesswork which is not present in Event Flows.

Additionally, it's possible to integrate Amplitude with Mode to create a User Paths report. It's similar to the Event Flow, but visualized differently.

Pro

SDK is open source and transparent

For apps that need high security auditing, or just if you want to know what code you're including, the SDK is open source with code available on GitHub.

Pro

Get JSON data with export API

Any output data you can get in a dashboard, you can also get as JSON through their export API.

Pro

Gives you raw SQL access to your data

Enterprise customers can get direct access to Amazon Redshift's PostgreSQL Database. This offers multiple benefits - it allows for queries that are not supported by the dashboard, gives portability and ownership and allows using that data to build realt-time services based on that data.

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Cons

Con

Unable to report on captured events

You can send them events but reporting on the events in aggregate is so painful that I'd call it impossible.

Con

Lacks an external API

No API for sending information from a mobile application / web backend to analytics.

Con

Subpar funnel functionality

User segmentation is limited to 10 segments and creating new segments takes a day. Any funnel calculations take a day. Certain steps can't have conditions applied to them.

Con

Real-time data is not instant

Unlike many competing products, Flurry updates data every few minutes instead of every few seconds.

Con

No installation tracking out of the box

It's possible to enable installation tracking by using a third-party service like Adjust and routing their data to Amplitude.

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