Cornell

Challenge

Plan and implement a cohesive and professional exhibit plan to alleviate client sales staff from the burden of coordinating their trade shows across the US.

Learn about the client’s product line and how to handle their large pumps for them at the trade shows.

Solution

We started by designing a couple of simple exhibits for Cornell that are modular and easy to ship. Clean, white panels and a hint of blue plexi in the booth design speak well to the client’s brand. Curved components and stand off lettering help dress the rental up and make it more unique and memorable. Once we achieved a design that fit the client’s use of the exhibit, we used our network in the US to reinforce strong local support for labour, storage, production and handling in each of the cities that the client’s trade shows travel to.

Cornell has now used both their rental inline and island kits successfully at a number of US shows from East to West. They’ve capitalized on the re-use of their graphics and inventory components that we store for them and on the streamlined, cost saving coordination that a professional exhibit house can provide.

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