a blog supplementing the Images of America book from Arcadia Publishing

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Downtown 1958

Friday, July 22, 2016

Mighty Important

July 22, 1937, Appleton Post-Crescent

In completing our summer theme, what's more summer-oriented than a driving trip somewhere. And that equates with getting your car ready for such an excursion. Luckily, Gibson was ready and willing to help out.

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About David Galassie

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Menasha was carved from the northeastern Wisconsin wilderness in the late 1840s. At the confluence of the Fox River and Lake Winnebago, the town’s early entrepreneurs and industrialists sought the promise of waterpower to fuel their mills and kick-start the engine of commerce. Taming the Fox with dams, canals, and a lock, Menasha initially made its mark with flour mills and lumber-based industry. At one time, the city was home to the largest manufacturer of wood-turned products in the world. In the late 19th century, however, the tides of change once again washed upon the city and industrial focus shifted to the paper industry. What made Menasha great were dependable waterpower, plentiful rail connections to centers of commerce in Milwaukee and Chicago, and a prolific labor force that coincided with an influx of European immigrants.