Webinar

Using LinkedIn to Grow Your Brand’s Influence

LinkedIn is no longer just a tool for sourcing job talent. It has also become a major player in a brand’s online presence, allowing companies to show potential employees an inside look at what working there is really like, as well as share industry-specific content and little-known brand initiatives that aren’t touted elsewhere.

But LinkedIn users are still in “work” mode when they visit the site, meaning marketing strategies that work on other platforms like Facebook and Twitter may not work on LinkedIn. So how can you effectively increase your brand’s influence and connect with target audiences in an authentic way?

Join PR News on Dec. 11 to hear top communicators share their tips and tricks for creating a robust brand presence on LinkedIn that will attract not only new talent but also the attentions of your industry at large.