Armed with an aggressive visual print pitch card, the team descended on Cannes. OBB used its social media tools to create broadcast blogs, a member platform and an email/social community platform using OneBigBroadcast's broadcasting tools to send information out about the production.

We printed QR codes on the pitch card so iPhone and other mobile smart phones could jump directly to the interactive web site.

THE OUTCOME

Cannes. A captivated international broadcast community. An example of a '360 - transmedia with a socially injected broadcast enabled community 'view' of TV show delivery. A global audience awaits.