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LinkedIn

As of January 1, 2018, LinkedIn members numbered 500 million. Omnicore reported 2 new LinkedIn members per second. With those numbers, it seems obvious that you should be part of the LinkedIn conversation, but you may not be entirely clear about what LinkedIn is and how to use it to benefit your business.

What is LinkedIn?

LinkedIn is a social media platform for professionals. You can look at LinkedIn as the digital equivalent to attending in-person networking events. LinkedIn provides you with a space to create an interactive resume, connect with relevant professionals and position yourself as an authoritative resource in your industry. In terms of layout, LinkedIn may feel similar to Facebook. Using LinkedIn to boost your business, however, requires a platform-specific strategy. We can help you with that.

Benefits of Succeeding on LinkedIn:

Establish yourself as an expert in your industry

Occupy a top-of-mind position with parallel professionals, who can send you referrals

Attract high-end clients

Build credibility through LinkedIn endorsements

Drive traffic to your website

Show up when someone searches for terms matching your expertise

How should you use LinkedIn?

LinkedIn offers a robust set of features. We recommend that you make use of LinkedIn by displaying an engaging profile, connecting with your existing network, gathering endorsements, participating in LinkedIn groups and employing a messaging and posting strategy.

LinkedIn Kickoff

If you’re ready to leverage LinkedIn to expand your network and grow your business, we can help! Contact your Key Assistant or Marketing Assistant to get started. We can create a new LinkedIn account for you or, if you already have a LinkedIn account, we can update it and up your LinkedIn game. A social media specialist from our team can help you with LinkedIn in the following ways:

Create or update your profile to act as an interactive resume that engages prospects and parallel professionals

Search for and invite contacts to connect with you

Search for and join relevant LinkedIn groups

Endorse contacts on your behalf

Craft and execute a plan to gain endorsements for your LinkedIn profile

Craft and execute a messaging strategy to engage with connections and build a stronger network

Consistently post on your behalf around topics such as market news, recently sold properties, blog posts, buyer and seller interest pieces and local events.