How to Market Your Business from Inside Out Instead of Vice Versa

Marketing is an important, inalienable aspect of the business-building process. Yet, at some point, many business owners will run out of advertising ideas. When this happens, you may want to consider the value of marketing your business from the inside out instead of vice versa. Here are four ways you can make that happen:

1. Optimize Your Office Aesthetic

One great way to market your business from the inside out is by optimizing your office aesthetic. People are drawn to places that are visually appealing, and you can also perk their interest in your brand with the presence of cutting edge furniture, such as the type that D&R Office Works, Inc. provides, which demonstrates your company's contemporary culture. You want everything to look sleek, professional and draw in people. Just make sure that your overall style speaks for your company as a whole and gives off the message that you want it to give to your customers.

2. Implement a Referral Program

Implementing a referral program takes you away from running ads in the outside world and involves you having insiders (your current client base) share the value of your brand with other people. The referral program will involve you providing your current customers with an incentive to share your product or service line with individuals in their social networks. This could include anyone from a friend, family member, co-worker, etc. There are several incentives you can use. An example would be offering your clients 25% off their next purchase when they have a friend sign up for your e-newsletter.

3. Have Your Employees Hop On the Social Media Bandwagon

One final strategy you could use to market your company culture from the inside is having your employees use social media marketing strategies to promote your business. This technique can be incredibly empowering, and for numerous reasons. First, social media enables your staff members to connect directly with the consumer in an environment where dynamic dialogue can take place. In addition to being a more organic, immediate form of marketing, social media will enable employees to share company-related web articles and blog posts. Your staff members can also use company hashtags on Twitter to get people who use this social media platform to become aware of your brand.

4. Have a Customer Appreciation Party On The Property

This strategy is an incredibly empowering marketing tool because it helps show your current client base that you appreciate their business and want them to be your customer for a lifetime. Placing primacy on marketing to your current client base is more economically prudent than trying to win new business because acquiring new customers costs up to five times more than retaining existing customers. Also, you should know that the average company will lose 20% of their customers by failing to nurture their customer relationships. With all this in mind, try having a customer appreciation party on the property. You can give out all types of promotional gifts, have a live band, find a caterer, etc. An added benefit of this strategy is that it puts your customers on your property, thereby keeping them connected to your company in a tangible way!

If you want to market your business from the inside out, know that you can. Start using some or all the techniques listed above to make it happen!

Author's Bio:

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.