Welcome to Edit’d

Creative content is what we know

Highly experienced in print editorial, with recent successes in the digital space, Edit’d is uniquely placed to help brands shape their strategy and tell their story.

Concentrating on the areas of expertise across interiors and architecture, homewares, retail and art Edit’d brings an unrivalled combination of editorial know-how and commercial acumen.

We understand deeply the value of content – both written and visual – and the mechanics of the media landscape. In today’s fast-moving and competitive world we take an honest and straightforward approach to defining your brand and helping it grow.

A breadth of editorial expertise, tailored to your brand

Karen McCartney

Karen McCartney is best known for her work in the world of interiors, architecture, design and home wares across print media (editing marie claire lifestyle and Inside Out magazines) and more recently as the editorial director of Temple & Webster, driving their award-winning blog.

As editorial director (lifestyle) of News Corp Australia she led a major initiative to increase the appeal to female audiences, across all brands and content, spearheading the digital play for body+soul, a website to complement the successful health and wellbeing brand.

In tandem Karen has written several architecture books (Iconic Australian Houses and Superhouse), which have been translated into successful exhibitions shown at the Museum of Sydney. Her book Perfect Imperfect is in its third print run.

Karen has also worked with a number of prestigious agencies and clients including Frost* Collective, coolgrayseven NYC, Colvin Communications, Sydney Living Museums, Robert Plumb, Spence & Lyda, Daniel Boddam, Rob Mills Architects & Interiors, Boffi,and De Padova.

She is currently Belle’s architecture editor and is producing a book in collaboration with Bauer Books, a book with celebrated landscape designer William Dangar in conjunction with Murdoch Books and her own interior’s book due out in 2018.

Karen has a weekly design column in Good Weekend in the Sydney Morning Herald and in Melbourne’s The Age.

A breadth of editorial expertise, tailored to your brand June 21st, 2017editd2

Connecting people through our network

Tell your story

With a strong background in lifestyle content we understand the consumer as much as we know how to unlock the stories within your brand. We know what matters to your audience, what they care about and what engages them. We will craft original content that shines a light on your brand.

Access our talent

Not only do we have access to Australia’s best creative talent, across a network of writers, photographers, stylists, web designers and videographers, but we understand how to tailor the right team to the right client and budget.

Grow your brand

Partner with Edit’d and we can collaborate to bring people closer to your brand. We will develop your strategy, engage your target audience and increase your brand awareness in the way that works best for your personality and your business.