What about sport? A public health perspective on leisure-time physical activity

In an effort to determine how sport could be better positioned on the public health agenda,
three community physical activity programs aimed at combating obesity were examined
to determine the benefits residents seek through their participation. Using a case study
approach and critical framework, assumptions and presumed knowledge of these public
health programs were drawn out through site visits and interviews. A total of 42 interviews
with community leaders, program organizers, and residents in each community were
conducted. The results reveal that new approaches need to be considered for promoting
greater levels of participation in U.S. community sport and other leisure-time physical
activity programs. Instead of the commonly emphasized benefits of physical health or
appearance, the results demonstrate that hedonic rewards and opportunities for social
interaction are two overlooked, yet primary benefits sought by participants. This research
suggests that concerted efforts to focus on the hedonic feelings and social aspects can
potentially lead to increased sport participation and holistic health. Such an approach may
help better address vital public health policy issues while demonstrating the distinctiveness
and utility of sport.

Description

This is an accepted manuscript of an article published in Sport Management Review. The Version of Record can be found online: http://dx.doi.org/10.1016/j.smr.2014.09.005.