Mark Burdon

Thanks for checking out my profile. I am a B2B writer, based just north of Toronto, Canada. I have extensive experience with inbound marketing, white hat SEO strategies and writing medium to long form content pieces which convert browsers to buyers. I wanted to be a writer since I was a kid, though after graduating from journalism school, I worked in technology sales and marketing for about fifteen years. I've written whitepapers, ebooks and articles for technology companies, sales coaches, career websites and technology news sites.

Though B2B is my main focus, I've also written about hockey fitness and related gear. It's practically the law in Canada to do something related to hockey, even if you don't play the game.

Some of the areas I've specialized in include CRM, ERP, ECM, IoT, AI/cognitive technology, analytics/BI, agencies to create thought leadership web content and direct response copy which convinces clients to take action. Some of the companies I've partnered with include IBM, Canada Post, Domo, Atomic Reach, HireVue for Sales, Oracle and TELUS International. I'm Hubspot Inbound certified, and legendary for my ability to catch spelling, grammar and punctuation errors in copy. I've edited the work of other writers and we remain friends to this day. I've learned a great deal from my customers, and have many ongoing relationships with clients though I enjoy connecting with new customers here on the Clearvoice platform.

People appreciate how I can explain the business value of technology, meet deadlines and write for a wide spectrum of personas to address the priorities they care most about. I look forward to connecting with you!

Categories

Content Types

Article, Blog Post, Case Study, Whitepaper, Website Copy, Ebook

More Information

Loyalist College, Journalism

Toronto, ON, Canada|English

Publications

N/A

Published Content

36

content.doubledutch.meBuyers Guide

Event Tech for Marketing Lesson 1: Create Your App

I wrote content for an extended article about event tech for marketing via the ClearVoice platform. The content I wrote is woven throughout this multi-chapter series. -Mark

September, 27 2018

businessforum.rogers.comArticle

Five must-know efficiency tips for your business

As an entrepreneur, you wear many hats: CEO. Vice President of Sales. Marketing Director. Caterer. Custodian. There often isn’t enough time in the day to complete everything that needs to get done.
For the roles and responsibilities that go along with each hat, you need to allocate time, for which there are always opportunity costs. Entrepreneurs must be as productive as possible using the tools and resources they can source online, buy from local retailers or barter for with fellow small business owners.

August, 1 2018

businessforum.rogers.comArticle

Speeding up your connection

Reliable, fast and secure internet is critical to high-growth technology startups. Businesses of all types, really. Rogers is one of Canada's largest ISPs, and I've worked with them several times on different initiatives.

July, 18 2018

blog.hirevue.com

HireVue Blog

May, 30 2018

gshiftlabs.comArticle

Organic SEO and Social vs Pay Per Click and Boosted Posts…Striking a Balance

I wrote a series of blog posts to motivate Canada Post's customers and prospects to download a whitepaper about e-commerce returns and how they can grow or at least impact online sales.

March, 31 2017

PDF uploadEbook

ebook_3_Steps_to_Building_a_High_Performance_Sales_Team_(1).pdf

This was an ebook about how to leverage Sales Performance Management SaaS apps from Oracle to build a high performance sales team.

ibm.comArticle

Top 5 challenges CMOs will face in 2018 and how AI can help

– AI is not only helping enterprises empower customers, it’s making the omni-channel experience, personalization and self-service competitive imperatives
– Only about 7 percent of Chief Marketing Officers (CMOs) surveyed found their digital transformation initiatives were exceeding their expectations
– AI can help companies to get better insights from a multitude of applications, and enable their employees to better serve customers, and understand their buying behaviors

January, 18 2018

safewhere.comArticle

Why Cloud Service Providers Should Outsource IAM Services

I write articles for a European provider of Identity and Access Management solutions. This article was for SaaS providers to incent them to outsource their authentication function to a provider of IAM services.

October, 6 2017

mozy.comArticle

Why data retention is vital for businesses in the financial services sector

An article discussing why financial documents and data require such high levels of security and governance.

August, 23 2017

mozy.comArticle

Why it’s important for employees to get away from their desk at lunchtime

August, 15 2017

sharethis.comArticle

How social signals improve search engine ranking

August, 4 2017

telusinternational.comArticle

How to exceed gamers’ customer service expectations through outsourcing

This article was about outsourcing customer support functions for video games to retain customers and help gamers have better experiences from MMORPGs and chapter-driven games.

May, 23 2017

itworldcanada.comArticle

Workplace: Tearing down walls builds up collaboration

A successful business transformation involves tearing down walls – literally.
Digital transformation is not just about technology. It also requires re-engineering the work environment to encourage collaboration and innovation. It can be challenging for employees to “think outside the box” when they’re inside a cubicle all day. Strict hours and a lack of technology tools are also frequent barriers for high performing teams.

September, 23 2016

itworldcanada.comArticle

Do hybrid cloud services deliver real value to Canadian businesses?

September, 16 2016

firmex.comArticle

Artificial Intelligence – An Authentic Opportunity for Mergers and Acquisitions

This article was about how Artificial Intelligence can help businesses to identify potential targets for acquisitions and leverage data to mitigate risk and exchange documents for M&As securely.

August, 17 2016

atomicreach.comArticle

How Smart Technology Benefits the Healthcare Industry

May, 16 2016

ibm.comArticle

How to make every employee your best employee

April, 20 2016

freshgigs.caBlog Post

From full-time to freelance: easing the transition into a whole new (working) world

This was an article I wrote about making the transition from working in a corporate job to working as a freelance writer. Unfortunately they wanted the article to be very brief, so I wrote in more detail for another client on the topic.

April, 14 2016

bombora.tvArticle

Webinar and Webcast Production services in London | Bombora.tv

January, 23 2018

mozy.comArticle

How the Internet of Things will Change Your Business

March, 31 2016

atomicreach.comArticle

Machine Learning Innovation in the Information, Communications and Technology Industries

March, 18 2016

cloudworkerwriting.comArticle

Why Cloud and Software Vendors Need Insightful Web Content

March, 17 2016

atomicreach.comArticle

Creating Your Own Blog As A Freelance Writer

December, 15 2015

atomicreach.comArticle

How to Create Highly Engaging Content for Your Audience

December, 3 2015

atomicreach.comArticle

How to Make Your Blog Deliver Real Value to Your Readers

November, 25 2015

gennet.comArticle

Enterprise Content Management – Planning for Long Term Success

January, 22 2018

quickbooks.intuit.caArticle

When to Source vs When to Hire

May, 8 2015

quickbooks.intuit.caBlog Post

Taking Care of Yourself Is as Important as Taking Care of Your Business

December, 23 2014

itworldcanada.comArticle

Privacy and the Internet of Things: Practical or paranoia?

September, 22 2014

cloudworker.caArticle

Educating your customers online

September, 11 2014

hirevue.comArticle

Value Based Selling For Your Sales Teams

hirevue.comArticle

Inside Sales Training – How to Motivate, Collaborate and Grow Your Team