E.M.A. (Eternal Maiden Actualization, seriously?) is a 15-inch Japanese robot developed by SEGA to keep lonely men company and help combat loneliness and depression. She'll cost about $175 and hits the streets (like a hooker!) in September.

Using her infrared sensors and battery power, the diminutive damsel named "EMA" puckers up for nearby human heads, entering what designers call its "love mode."

She's very lovable and though she's not a human, she can act like a real girlfriend."

EMA, which stands for Eternal Maiden Actualization, can also hand out business cards, sing and dance, with Sega hoping to sell 10,000 in the first year.

Ah yes, the 15-inch robotic girlfriend. Listen, a girlfriend made out of plastic and metal, no matter how much you inflate her, just isn't a real girlfriend. Even if she comes with vibration modes and "life-like" parts, it's just not the same. Trust me. And this little robot is no different. Although, for the sake of science, I will suspend disappointment and give her a go.

UPDATE: Cleanup in aisle The Bed! Little bits of plastic everywhere. That robot is a freak in the sack! Highly recommended. SEGA, I'm gonna need a replacement. And, well, another Dreamcast. The robot broke before I was finished and I wanted to keep the experience all SEGA.