The giant of the Internet Google has launched new service called Cloud AutoML which aims at enabling businesses with limited machine learning expertise in order to build high quality, custom artificial intelligence models as well as to also enhance products or services.

“The machine learning (ML) service called Cloud AutoML is very simple, secure as well as flexible that allows businesses and developers to train custom vision models for their own use cases. To make artificial intelligence (AI) accessible to every business, entities with limited ML expertise can leverage Cloud AutoML to start building their own high-quality custom models by further leveraging advanced techniques like learning2learn and transfer learning from Google. Cloud AutoML will, therefore, act as a helping aid to make the experts of AI even more productive, and help advance new fields in AI as well as alongside also help less-skilled engineers to build powerful AI systems,” Google said in a statement.

We can, therefore, say that Cloud AutoML, as already mentioned before is in simple words nothing but a suite of products related to Machine Learning that enables developers with limited machine learning expertise to train high-quality models by leveraging Google’s Neural Architecture Search technology and state of the art transfer learning.

The applications of the same range from automating product attributes like patterns and necklines styles for clothing companies to helping various organizations conserve the world’s wildlife by analyzing and tagging millions of images of various animal species.

The first offering from the firm’s Cloud AutoML suite called Cloud AutoML Vision is a product which makes it easier to create custom ML models for image recognition. The service’s drag-and-drop interface lets users easily upload images, train and manage models and then deploy those trained models directly on Google Cloud.

The first product to be released is AutoML Vision is a simple, secure as well as flexible ML service that allows a user to train custom vision models for their own use cases. Also, Cloud AutoML for all other major fields of AI will very soon release other services as well.

The company put forward a point that enterprises could avail specific advantages by making the use of Cloud AutoML Vision in terms of enhanced accuracy and ease of use. AutoML Vision helps in the provision of a simple graphical user interface that allows businesses to specify data, then also turns that data into a high-quality model customized for specific needs.

“At Google Cloud, our goal has been to lower the barrier of entry and make AI available to the largest possible community of developers, researchers and businesses,” said Jia Li, head of R&D, Cloud AI and ML.

“AutoML Vision is the result of our close collaboration with the Google Brain and other Google AI teams and is the first of several Cloud AutoML products in development that aims to make the adoption of ML it easier for more number of businesses. While we are still at the beginning of our journey to make AI more accessible, we have been deeply inspired by what our 10,000+ customers using Cloud AI products have been able to achieve. The bringing of Cloud AutoML will, therefore, help even more businesses discover what’s possible through Artificial intelligence,” Li said.

Google said the technology is already enabling businesses such as Disney Consumer Products and Interactive Media to build vision models to annotate its products with Disney characters, product categories and colours. “These annotations are being integrated into their search engine to enhance the impact on Guest experience through more relevant search results, expedited discovery and product recommendations on shop Disney,” it said.

Google said that this new platform would, therefore, help less-skilled engineers build powerful AI systems they previously only “dreamed of”.