This shampoo does exactly what it says it's going to do. It's miraculous. I have naturally dirty blonde hair, but color it every once in awhile to a lighter honey blonde shade. I mainly color it to get rid of the roots, but end up using the whole thing. This shampoo (after one single use) takes away all of the brassiness and brightens up my hair. It makes it look blonder, brighter, and more natura...read morel, almost like I've been out in the sun on vacation. It adds TONS of moisture; it's literally like a deep conditioner within the shampoo. It also makes my hair very, very thick and voluminous, yet very soft and tangle-free. I only use this shampoo about once every couple of weeks, because the results last that long. The smell is nice, but it is very strong and stays on your hair for a long time, a little bit too long. I got sick of the strong smell, but that's just me. Other than that, this is perfect! — 3 years, 7 months ago

I absolutely love this shampoo!!! I color my hair extra light natural blonde, my hair is naturally dirty blonde with a moderate amount of grey. This shampoo makes my color stay bright, with no brassiness and no fading. I have used many other products for color treated hair and this is by far the best. You have to pay a little more because it is a salon product, but worth every penny to have co...read morensistantly great looking hair between colorings. The matching conditioner is wonderful as well!! I totally recommend this product!!!— 5 years, 11 months ago