All of these battery manufacturers are shooting themselves in the foot for NOT putting lightning connectors on their product. This one like every other one out there uses micro USB, and that is UNACCEPTABLE. I've owned products that use it, and it is probably the worst connector made in the last 15 years. I'd gladly pay $50 more for a product that has it because lightning is far superior to anything else on the market, and I don't want to have to carry a different cable when I have all of these lightning cords, charges, etcetera that I love- and they don't break within the first two weeks like these micro USB... I just want to hang my head thinking I'm the only one who cares about this...

Like can I add photos/videos from my camera roll to the space pack through the app, or will I have to put the photos/videos on my computer first? I know I will need to use my computer for things like movies and music that can't be managed with an iPhone.

Ambiguous references to physical memory and a requirement to access a third-party "App" for the items stored seem to be at odds with each other. Does this device contain physical memory or not? And what, if anything, can be used to charge the case with a vehicle? And how exactly does this case "charge" the iPhone without a physical connection to the iPhone?

Yes, the space pack has an internal physical drive; the app is required to manage and store files while using the iPhone. When plugged into a computer via the micro-USB cable, it reads like any other flash drive/external hard drive. If your car charger has a detachable USB connector, you can charge it with said USB cable. The phone connects to the case with a built-in lightning connection, which is how it charges via the internal battery or when plugged into a power source.

No. However, charging the case provides a pass-through charge to the phone, effectively doubling your battery capacity. This causes the phone to take longer to charge but the case will continue to charge the phone after it has been unplugged. If you charge your phone overnight you will still be able to fully charge both the phone and the case with ease.

Yes, the Space Pack is a Battery Charging Case just like the Mophie Juice Pack Air, but also a wireless Storage device that adds more space to your iphone 5/5s that you can use to store all your media on, and is always with you.