A group of mischief-makers headed by The Joker has taken over the sunny island of Sentosa and pulled little tricks on passers-by. Members of the public fulfilled their civic duty by responding to calls to find The Joker by snapping photographs and tagging them on social media platforms with the hashtag #TheJokerSpottedinSG.

This activation was stunted to create awareness for Asia's first ever DC Super Heroes Cable Car experience. The ten-month campaign from 31 May 2014 will feature 45 Super Hero-themed cabins and the first in-cabin Augmented Reality (AR) for guest to experience "Flying" with the Super Heroes on-board Singapore Cable Car.