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Welcome to Anderson Minuteman Press!

With over 25 years of commercial printing service in the Baltimore and Annapolis area, Anderson Minuteman Press of Glen Burnie and Columbia, MD has the knowledge, tools and experience that you can rely on.

To get help on your next project or to place an order, visit our Customer Service Area. Visit our Products & Services area for a list of some of our products and services. For software downloads and answers to common printing questions, visit our Resources & Support area. To learn more about us, browse our Company Information section.

An easy-to-use pulldown menu, search engine, and link to our top level form appear on each page. As well, feel free to consult the site map at any time if you're having trouble locating a particular printing product or service.

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February21, 2011

College Brand Ambassadors Help Your Business Reach the Youth Market

Marketing to college students can prove to be extremely difficult. If your business could benefit from having 18-24 year olds as customers, you may be struggling to attract the youth market to the point of giving up. You’re not alone, but you can be a business that does something about it, and in turn control the college demographic in your market. Employing college brand ambassadors can be an effective marketing tool in reaching college students. Here are some ways college brand ambassadors can get you business.

College brand ambassadors are the target market.
When trying to reach a target market, why not get help from someone in that demographic? Talk to your college brand ambassador to come up with ideas on how you can effectively reach students. Often, marketing activities center around the ambassadors going out and interacting with students with your product in hand.

College brand ambassadors know everyone.
One of the most important things to look at when hiring a brand ambassador is their involvement on campus. The more groups and organizations they’re involved with, the more they’ll be in front of your target audience. The ambassadors can generate buzz just by talking about your products in these groups. Just make sure your brand ambassadors believe in your product or you’ll get nowhere.

College brand ambassadors are cost efficient.
Most college students are eager to get a job for the experience and will work for little pay. Additionally, most marketing ideas will either be viral, guerilla or social media based. These tactics are less expensive than more traditional marketing ideas, and will help you capitalize on a market that most businesses don’t know how to reach.