Jennifer Slegg – Search Engine Marketing Consultant

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Do you think social media is either Facebook and/or MySpace, and that’s it? When I was recently chatting with a friend in the industry I mentioned I do social media consulting, he replied, “Oh, so you do Facebook?” Well, fortunately for all of us, social media goes far beyond Facebook! The problem is that people [...]

Getting a person to your blog for the first time is hard enough work as it is, but what can you do to encourage those readers to come back for a second (and third and fourth) visit in the coming days or weeks? There are some simple things you can do to encourage new blog [...]

Every day, social media consultants pull off very successful social marketing campaigns for clients as well as for their own sites. But often when those less experienced with this fairly new type of marketing try and pull off similar feats, they end up failing miserably. So what makes some social marketing successful while others are [...]

So, you want to start a blog… but don’t we all? First, you have to figure out what you want to blog about. Then secondly, you have to consider the market area, because does the world really need another mesothelioma blog? But while some areas are definitely over saturated, there is definitely room to find [...]

There are some bloggers who link to everyone everywhere at anytime. They just love dishing out the link love! However, not all bloggers are living in the free love world. Since the advent of the nofollow tag – which was marketed to bloggers as a way to stop blog spam – bloggers have seemingly become [...]

It is a fact that when I am searching for any number of random products or services on the internet – those things where it doesn’t matter if the product is shipped from my hometown, across the country, or even in a different country – I tend to pay attention to those ads that are [...]

Many people have the misconception that all PPC clicks are created equal when they come from the same source with the same keywords. But user intent plays a huge part in conversions, and if the people who click your ads are looky-loos without any intention of buying what your ad is advertising – at least [...]

So you have your cool little niche blog on your out-of-the-zip-file WordPress or MovableType… and now you want to turn that side hobby into your day job. Even when you are a new blogger – or even an older one that just never quite got around to doing all that much after doing the initial [...]

I have been talking more about social media marketing on JenniferSlegg.com lately, and I had a reader who came over from following JenSense ask me about why social media marketing is all the rage. It is definitely true that there is so much buzz and hype about social media marketing, and that can definitely leave [...]

Twitter can be a great marketing tool… but one of the things that has to happen is that people actually follow your feed. Otherwise you will be talking no one, and that is not the way to market yourself or your business After all, the more the merrier. But have you ever followed someone but [...]