The Iconz, along with fellow labelmates Trina and Trick Daddy,
represent a Miami brand of Southern hip-hop that differs from
anything you'd find in Texas, Georgia, or Louisiana. The sound
is bass oriented with extra HOPS - designed to get you up and dance.

The Iconz song "Get Fucked Up" and the remix featuring Lil' Kim
exemplify the Iconz sound in both respect. The song is bass heavy
and fast-paced, and the rhymes are (with no offense intended to
the rappers) completely forgettable. The chorus could have just
as easily been "Get Stoned Now" or "Act Stupid Fool" and would
still have been a top ten hit. Like Three 6 Mafia's "Tear Da
Club Up" before it, the appeal lies in the bounce of the beat
and the rowdy "party with no consequences" attitude tied in.

The album continues to be rowdy, machismo, and testosterone
fueled throughout. The Iconz call out people to "throw yo' set
up, come get wet up" on "Pussy Nigga" and denigrate women who
flaunt their sexuality on "You're a Trick." If you're trying
to take the lyrics seriously please - don't waste your time.
Focus on the music. The former cut has a wakaa-chucka-waka-chucka
beat fans of the "Shaft" theme would appreciate, while the
latter makes good use of steel drums for a Caribbean influence.

The topic matter never really gets any deeper than sexual
methodology on "Doggie Style" and celebrating manhood and
gunplay on "Where My Thugz." Whereas labelmate Trick Daddy
earns praises for striking a delicate (but not contrived)
balance between hardcore thug-isms and social conciousness,
the Iconz have no pretensions of being positive or even
trying to persuade people that they are - so there's nothing
wrong with their lyrics or music unless you EXPECTED
something redeeming. Mistaking the Iconz for a positive
influence on young people would be like mistaking Too $hort
for Chuck D - and almost anybody over the age of twelve
is not that naive.

With a degree of songs that are basically musically sound
for listening and riding to like "Representin' Da South" and
"Let's Roll" (another track with steel drums) the album
will definitely continue to make an impact, especially
with Slip-N-Slide's newfound national presence thanks to
the success of Trick Daddy and Trina's albums. For this
reviewer the topic matter tends to be generic though and
mostly a retread of already well covered hip-hop themes,
but none of the Iconz rappers are off tempo, out of breath,
or obnoxiously stupid. By not being an embarassment to their
labelmates and coming with some decent music, the Iconz
may achieve some limited national fame even if they
don't quite have the talent to be hailed as "icons" of
hip-hop - those titles are reserved for KRS-One and
Rakim whether these upstarts like it or not.