Former Walmart CMO on AI, Personalization and Retail Tech Marketers have long grappled with how to best leverage the data they?ve collected. It?s certainly a challenge as data fuels nearly all of their marketing efforts?including personalization, audience segmentation and targeting. www.emarketer.com

4 Effective Ecommerce Link Building Strategies Building links can translate into more sales and return customers. Here are effective link building strategies for ecommerce sites. www.searchenginejournal.com

Facebook Lets Users Share Music from Spotify to Stories – Search Engine Journal Facebook has gained another popular Instagram feature, the ability to share songs from Spotify to stories. www.searchenginejournal.com

Vinted celebrates 700.000 Belgian members with Dutch expansion Lithuanian second-hand clothing and accessory platform Vinted has reached 700,000 members in Belgium and now expands to the Netherlands as well. www.retaildetail.eu