With a day to go, the Top Drawer exhibition (Olympia, London) will be dishing up a tasty mix of new greeting card launches, significant branded collaborations and distribution agreements at Olympia again tomorrow – and Selfridges’ buyer Geraldine James is among the speakers if you need more food for thought!

PG Buzz shares a few snapshots from the show so far…

Above: The Paperfest area of the show has hosted an energetic programme of talks and seminars throughout the show.

Above: Even Hello Kitty herself showed up, to check out the new collaborative collections from Jolly Awesome.

Above: Just a Card campaigner Sarah Hamilton (right) with the GCA’s ceo Sharon Little with a handful of free window vinyls that retailers could pick up at the show to feature in their shops.

Above: Alison Hardcastle, owner of the eponymous card company has teamed up with British jewellery brand, Tatty Devine to produce a range of cards. The cards combine iconic Tatty Devine pieces with Alison’s distinctive illustrative style.

Above: Having been colleagues many moons ago at Athena and The Art Group, Stuart Williams is back working with ArtPress’ Janie Markham as he has become the export manager for the card publisher.

Above: Their art is revered the world over, and now both Kendra Dandy’s and Magda Archer’s work are gracing greeting cards in the UK through licensing agreements with Pigment that were unveiled at the show.

Above: A wealth of fabulous new designs from GCA publisher members exhibiting at Top Drawer were showcased on a dedicated ‘Fresh for 2018’ installation feature, much to the delight of the association’s ceo, Sharon Little.

Above: As different ways of working continue to unfold, 1973 is now printing and distributing card designs from US brands, Egg Press and Ashkahn.