Fifteen years ago, when I joined the early ranks of clean energy entrepreneurs, we were nearly dead in the water on climate. Oil was $15 per barrel, Al Gore’s groundbreaking movie An Inconvenient Truth hadn’t come out, and a solar panel was something that powered a calculator.

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In the year 2005, I went to my first “Alternative Energy Conference” in Aspen, Colorado. I was asked to speak at the event, and hadn’t paid much attention to the agenda. Upon arrival I found the audience consisted of coal, oil and gas executives.

It turns out that “alternatives” in the energy space in 2005 actually meant new methods for extracting old fossil fuels: tar sands, “clean coal,” and a new thing called fracking. This, according to all of the other speakers, was the future.

What a Difference a Decade Makes

On the flip side, six publicly traded coal companies declared bankruptcy from April 2015–2016 while coal production had its steepest annual decline since 1958. And after much hype, the number of operational clean coal power plants in the U.S. remains firmly stuck at…zero.

A coal plant built today would not be competitive with a combination of wind and solar in virtually any location in the country. And nowhere would it be competitive with natural gas.

In the end, these fossil sources, particularly coal, look increasingly like the new “alternative energy sources,” since there’s simply no economic justification for them.

Why were these analysts so wrong? What drove this profound shift with such speed? This did not happen because of Paris. This didn’t even happen because of Kyoto before it.

It didn’t happen because of something Trump did or undid. It didn’t even happen because of President Obama’s Climate Action Plan.

The Real Change Agents of the Energy Transformation

Three drivers of change set us on this course. It started first with the growing chorus of concerned citizens, scientists, and activists coming together to seek out solutions — often at a local level. This was catalyzed by inflection points like An Inconvenient Truth, but the sources of inspiration were everywhere as the evidence of change mounted. Second, local and state leaders in the U.S. started to listen.

Across party lines, real leadership showed up to pass Renewable Portfolio Standards, enhanced automotive standards, and air quality improvement plans. Third, in reaction to the first two, businesses started playing an increasingly important role.

Broadly speaking, businesses have played two key roles in cementing our direction on climate.

First, large companies have finally started to internalize the will of their customers. Five out of the top six most valuable public companies in the world are U.S.-based technology companies: Google (Alphabet), Apple, Microsoft, Amazon, and Facebook.

They are also the source of the greatest amount of electricity demand growth in world. All of them have now committed to 100% clean energy in the near future — Google is there today. The others behind them will follow suit.

Leading companies have committed to 100% clean energy to save money, show leadership, and meet the growing cries from their customers and employees to be part of the solution. The magnitude of this commitment cannot be overstated. These companies have a combined market capitalization of nearly $2.3 trillion — exceeding the size of nearly every economy that signed the Paris accord.

The second way business has played a key role is innovation and entrepreneurialism. The impact of buying power is the domain of the large multinationals.

The impact of innovation is the domain of startups. From SunPower and First Solar to Tesla and Nest, we have continually seen the unbounded creativity of startups and founders prove the impossible. And we’re just getting warmed up.

Electric buses, large-scale energy storage, autonomous cars, electric planes, and the myriad software solutions to help make our energy more efficient and effective are launching daily.

Trump and Paris: Both Irrelevant?

Last year, diplomats and world leaders gathered in France to sign the Paris climate accord. It was the culmination of over a decade’s worth of work, and it was heralded as an historic agreement.

The accord was historic. Virtually all climate scientists agree the commitments were in fact necessary first steps. Most would also agree they were not sufficient, but at least they showed an alignment and a willingness to stand together in this time of global crisis.

In June of this year, our new president began the work of removing the U.S. from the Paris commitments. But interestingly, it would appear the U.S. commitment, or lack thereof, has had no material impact on the movement to address climate change. Like so many of the solutions to our climate challenges, the movement is now distributed and highly effective.

An Unstoppable Force

As has been pointed out many times, all of the stakeholders addressing climate change were moving on their own before Paris, and virtually all of them already had in place plans which would result in exceeding the Paris goals. This is true of the U.S. as well.

The real value of Paris was simply coming together to collectively acknowledge the challenge and show unity around a future engagement for the next steps after Paris.

Today, leadership is everywhere, distributed in its origins, rationale and actions. China is investing hundreds of billions into renewables over the next three years while slowing plans for coal-fired power plants. The same is happening across India.

The story of transformation here in the U.S. is, typically, much more diverse and creative than some of the top-down transformations listed above.

The U.S. shift didn’t happen because of a global accord, or really with much support at the federal level at all. It happened because of local leadership, consumer demands and entrepreneurialism.

The Road Ahead Has No U-Turns

The efforts of brave local political leaders, individual consumers and prosumers (those using as well as selling back their solar or storage), and most importantly of businesses around the globe has proven an irreversible movement.

No one global leader nor one global accord is going to make or break this effort. This is a decentralized transformation, and no one in their right mind wants to go backward.

The road to safer, cleaner future has not been straight, but it is one-way.

No one in Delhi wants more soot in the air once they realize the connection to coal. No one in Guangzhou wants toxic rivers once they’ve seen clean water again. No one in Dallas or New York wants dirty streets and diesel buses once they’ve seen the improvement of all-electric.

President Trump’s attempted reversals on climate are pathetic. There is no clearer an example of political manipulation than his rhetoric on Paris. While he’s in office, he clearly weakens our global standing, and we must stand up to show he doesn’t represent the majority of Americans — he represents less than a third, to be precise.

Thankfully, the president is decreasingly relevant. We’re doing this with or without him, and there’s nothing he can do to stop it. America’s leading corporations are exceeding the Paris targets.

States representing the majority of the country are exceeding the goals of the accord. While Trump plays petty pay-back politics which embarrasses us on the world stage, we’re getting the job done here at home.

3 Comments

john 2 years ago

The commitment of large corporations is of some importance as they have reach not only nationally but on the international stage. Political leadership of admirable kind does not happen every decade. I would define “admirable kind” as in leaving a positive legacy for the future of not only that state or country but globally. Obviously at the moment the USA is in a period of leadership that is not exactly admirable on any scale of judgement. Undoubtedly getting away from the political malaise, the movement toward Renewable Energy and efficiency is unstoppable, both because of the inherent social values and the economic outcomes of the products. As with any disruptive technology, eventually companies who do not move have their “Kodak” moment, and are left to dwell on poor leadership that leaves them in the annals of history as markers of decisions that left them in ruins.

Joe 2 years ago

We really can’t afford to a have ‘Kodak’ moment in regard to Climate Change policy. The stakes are far too high. ‘Poor Political Leadership’ we have had for over 10 years in Australia and the results are there for all to see. Individuals and Business ( excluding the FF sector ) are the ones leading with installing RE. Despite the mixed messages The COALition is now left scrambling to play catch up. But it is political rather than conviction as they are still beholden to their FF masters.

André Balsa 2 years ago

This otherwise excellent article gets most things right but a few things wrong. First the Paris Agreement (not “accord”): it was adopted in Paris in 2015, and was signed (from Wikipedia) “from 22 April 2016 to 21 April 2017 at the UN Headquarters in New York.” Second, the U.S. just formally announced its intention to withdraw from the Paris Agreement: https://www.state.gov/r/pa/prs/ps/2017/08/273050.htm and this is an incredible victory for fossil fuel interests that should not be underestimated. Third, utilities in the US have been giving up on coal and nuclear for one simple reason, and it’s not because they have suddenly developed a moral or ecological consciousness: it’s just because banks are not lending money anymore for such projects. And bankers also are only lending money for wind and solar PV projects because of their spreadsheets telling them that it’s good for their bottom line, whereas coal and nuclear projects are disastrous investments. In other words, it’s pure greed that is forcing the accelerated transition to renewables in the electricity generation sector. If anything, climate science and ecological activism have been losing the battle of properly communicating to the general public and politicians about the urgency to reduce GHG emissions, and the Koch brothers and similar fossil fuel interests have been laughing all the way to the bank while paying US Congress and politicians worldwide to delay or kill any legislation and policies to tax carbon or otherwise accelerate the urgent decarbonization of the global economy. Of course I do not write all this to discourage environmental activism, on the contrary, we should step up all initiatives that in one way or another encourage emissions reductions and the adoption of renewables. But we also have to recognize the fact that pure greed has been working far better than appeals to a moral or environmental consciousness, and adapt our communication strategies accordingly.