Whether a company is keen to develop a new product or is looking for a strategy to unlock creativity across its workforce, ?WhatIf! can help to make the vision a reality. The independent innovation company specialises in creating new brands, products, services and business models, with an emphasis on tapping into a company's in-house creative talent.

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From designing an innovation-focused organisational structure for a leading pharmaceutical company to creating a new beer brand for a European brewer, ?WhatIf! has enjoyed success across numerous business sectors. As an employer, it offers the opportunity to work with brands such as Google, HSBC, PepsiCo, Unilever and Virgin.