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Halloween Trick-or-treating and marketing?

10-22-2009, 05:59 AM

What if you went out this Halloween and did some marketing while you collected candy. Get in a costume and go out trick or treating. As you are out, why not hand out some refrigerator magnets that promote your business or maybe a flyer that promotes a fall yard cleanup and a gutter cleaning.

You know people will be answering their doors and they will be in the mood to talk for a moment since you will be dressed up. Maybe you could even give them a quote right there on the spot.

Do you have kids or friends who have kids? Why not pay them to give out a bunch of your flyers or magnetic business cards as well? They could get candy and cash for going out trick-or-treating.

If you don't feel like going out door to door and you get a steady flow of kids to visit you, why not hand them out candy with a business card attached to it that promotes a seasonal service and maybe 10% off a fall cleanup?

You could get dressed up yourself and say hi to the parents that are accompanying their kids and hand them a flyer as well.

What about setting up a Halloween haunted house or yard scene? You could offer more than just candy, maybe offer the trick-or-treaters something to drink? Cider? And maybe something to eat? It would give you a chance to meet the parents as the kids take a break.

What do you think of this and what kinds of Halloween marketing ideas do you have?

You could really go all out and put a sign up in front to promote your lawn care business and your seasonal services. Maybe have a pick-a-card display on the sign so people can walk up and take one.

If you are doing this for a local pizzeria, why not get a bunch of fall menu flyers to promote your fall cleanup services on one side and the pizzeria menu on the other side that the store could hand out to each person who has an order.

You could also promote your Fall Halloween outdoor decoration services to other commercial establishments and homes.