Established in 1986, Rekord has become the capital city’s largest and most influential community newspaper group. The group publishes nine weekly titles (Rekord East, Rekord Far East, Rekord North, Rekord Moot, Rekord Centurion, Rekord Central, Rekord Mamelodi, Rekord West and Rekord Noweto) and distributes 287 830 newspapers across the city every week.
As Pretoria’s leading hyper-local news brand, the interest of our readers is at the heart of our editorial positioning. We tackle issues concerning our communities, tell their stories, brag with their achievements and portray daily life in the Jacaranda City.
While Pretoria’s residents continue to consume our newspapers heavily, they are also increasingly engaging with Rekord content electronically. Apart from our social media platforms and local news sites, exact PDF replicas of Rekord East, Rekord Far East, Rekord Moot, Rekord North and Rekord Centurion, including all editorial and advertising content, are available online.
The strong ties we have with our readers offer advertisers the ideal platform to reach their target audience. Research has shown that our community newspapers reach the majority of the Pretoria market (up to 71%) while other daily, weekly and monthly publications struggle to reach even 27% of the said market.