The research director for IDC, Francisco Jeronimo, shared some interesting smartphone shipment numbers from the IDC's quarterly industry report. That's not a massive number, but it shows great growth for the company's lineup. Meanwhile, co-founder Andy Rubin's appears to be still a long way from making a market.

Google Pixel and Pixel 2 sales doubled to 3.9 million units in 2017. Despite critical praise, though, these phones haven't sold like those from companies such as Samsung, Apple, and Xiaomi, who dominate the market. Additionally, in 2017, the company provided discounts on the smartphones and also launched the new and smartphones. Google has proven it is good at the "phone building" part of being in the smartphone business-the Pixel 2 and 2 XL are easily the best Android phones you can buy.

As hinted above, Google could have more success in attracting consumers by expanding the availability of the Pixel line. IDC's says "Andy Rubin's new smartphone venture is facing tough competition". Samsung, with a wider range of price points, is the smartphone sales leader with 317.3 million phones shipped in 2017, according to IDC. It should be noted that Essential Products is a startup and the PH-1 was its first product. We do expect Google to improve the Pixel in future years and actually become a decent iPhone alternative, as both Pixel series have had to deal with plenty of controversies. While an impressive feat to achieve given the current market saturation, Google's numbers are still paltry in comparison with the market size (around 1.5 billion devices).

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