I disagree...
1.The TV rights are owned by a separate company (CBS) to the arsewipes making the JJVerse movies (Paramount Pictures) They used to be all one company (Viacom) but it got split into two. So if CBS want to get a cut of Star Trek they need to invest in getting a TV series off the ground.

2.TV series can't be shallow action all the time.

3.The cast aren't committed to the franchise so I'm not expecting Quinto to do more than their currently contractual obligation, at which point even Paramount will have to decide what direction they go next.