The conventional wisdom has been that a website should be updated or redesigned every three years or so. That timeline has continued to shrink over the years to a redesign every 2-3 years, to a redesign every 1.5-2 years depending on who you happen to listen to, and your industry. Given the effort and cost typically involved in a major site redesign, investing in that effort every two years is not feasible for most organizations. So the question then is how can you keep a site fresh, incorporating new features and technologies, without a significant redesign project?...Read More

I attendedConfab 2012, the conference all about content strategy, May 15-17. Posting a complete summary of all of the great stuff I learned at Confab isn't possible in thisone post. Instead I'd like to share three of the themes I found extremely relevant and valuable to me.

Two weeks ago we marked the 10th anniversary of 9/11. I paused to reflect on that day, particularly significant to me as a native New Yorker who lost former colleagues, and commiserated with family and friends who lived there, a day they and I will never forget.

As someone who works with clients to improve their DR posture and capabilities, I was struck by a TechRepublic article written by Bob Eisenhardt, a member of the Aon insurance IT team -- Aon is a global insurance company that was located in the South tower on 9/11. In the article Eisenhardt recounted his experience from that day in the form of DR lessons learned.

It’s safe to say that after such a tragic event, people have been paying more attention to disaster recovery measures. Yet as recent events make clear, at many enterprises there are still some gaps in readiness....Read More