The first ad for the 2010 event showed Pawnee, Feral's mascot, with a machete and hockey mask and read "A summer camp...by a lake...miles from the nearest town. Plan for a bloody good time."

The Camp Feral! committee also began using video to promote the camp online. A new YouTube channel featured video logs (vlogs), videos of previous events, and a webisode titled 'Feral! the 13th' chronicling the mascot, Pawnee, coming to live with Feral! staff for the spring and summer.

A promotion within staff had Growler taking the position of Co-Chair, and artist and graphic designer Arius joining the team.