Steve has acted out against SeaWorld in the past, changing a SeaWorld Drive road sign to "SeaWorld Sucks" last year. That act got a lot less attention than his much riskier stunt Sunday. (Video via YouTube / steveo)

SeaWorld has taken a hit since the documentary "Blackfish," focusing on the parks' treatment of orcas, debuted on CNN. Net income dropped 84 percent and park attendance fell by 100,000 visitors in the second quarter of this year, compared to 2014, according to Time.

Steve-O fans might've gotten a good chuckle out of his stunt, but when it comes to raising awareness about SeaWorld? People's attention seemed to be elsewhere.