Sunday, October 27, 2013

Is the "King of Medical Malpractice" also the "Archduke of Awful Advertising"? You decide.

If you subscribe to the pulp version of the Times, Journal or Post, do NOT throw out this weekend’s papers. There's a special advertising supplement—the 30th anniversary issue of Best Lawyers—that is destined to become a collector’s item. And unlike Playboy, this isn’t about the articles, it’s about the pictures.

Of
the 23 group photos of law firm partners, 19 of them are what you would
expect: the standard two white guys, one white or Asian woman, and one
African American (either gender); the grey-haired, hypertensive old guy
and his three chubby sons; and the five impeccably dressed,
white-toothed, suntanned models, who couldn’t possibly be lawyers
because how fair is that?

Meet
Jack Olender, “The King of Medical Malpractice,” his associates … and
what appears to be a plastic fetus about to be tonged out of its plastic
womb by Lesley Zork, “Nurse/Attorney.”

And as fascinating as the
staging is, what makes the photo is the expressions of grave concern on the
faces of Zork’s coworkers as she performs this delicate Barbie-dectomy.
You can tell they really care.

There are three other shots
(including a bonus fake fetus photo), but I don’t to wreck the surprise
for you. Run and grab your own copy today!

Try the newspaper box … on the corner, over by the phone booth … and bring change. No, change! Quarters! No, there’s no app for that. You know what, forget it. Here, take mine.