Consumers in the United Arab Emirates are becoming more aware of, and discerning about, what they consume. The high sugar content of sports and energy drinks, for instance, has caused some consumers to consider alternative options such as coconut water. There has been a slew of manufacturers entering energy drinks in recent years, offering formulations containing B vitamins sans taurine. While demand for these products remain niche, rising supermarket imports indicate a shift towards more functi...

Euromonitor International's Fortified/Functional Beverages in United Arab Emirates report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

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* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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FORTIFIED/FUNCTIONAL BEVERAGES IN THE UNITED ARAB EMIRATES
Euromonitor International
May 2017