This contest has pitted the creativity of each museum’s social media team to make Super Bowl-themed posts using their respective art collections.

It started on Friday, February 3rd. MFA was the first to announce the “art-inspired” Museum Bowl “throwdown,” followed by the High Museum, which also announced the challenge with the Atlanta Falcons #riseup hashtag.

Even before the contest officially kicked off, the National Museum of American History’s (@amhistorymuseum) social media manager, Erin Blasco (@erinblasco), got into the mix, as did the J. Paul Getty Museum (@GettyMuseum) in Los Angeles, the National Archives (@USNatArchives) in Washington, DC, and others, all of whom offered examples of their best bowls and other art.

As the day progressed, the creativity from all sides was on full display.

The whole #museumbowl concept presents an excellent idea for other types of social media campaigns. It could be museums from rival sports cities, or it could be restaurants, stores, schools, and more.

Here are some of the pictures tweeted out by the different museums and their supporters:

(Shared by Boston Attitude @BostonAttitude)

Almost time for 2017 #MuseumBowl vs. @mfaboston! We’re ready for a fight #SuperBowl #RiseUp

#MuseumBowl with @HighMuseumofArt starts now! Get ready for some art-inspired trash talk. #SB51