A little more than a week ago, I had the opportunity to travel to Treyarch’s studios to get a hands-on look at the newly revealed Call of Duty: Black Ops III. While the hands on was a ton of fun and gave us an in-depth understanding of the new movement system in place for Black Ops III, it was a real treat to be able to sit down for a roundtable interview with Studio Head Mark Lamia, Campaign Director Jason Blundell, and Game Director Dan Bunting.

In the final moments of the interview, I asked Mark to tell us in his own words why people should care about this Call of Duty in spite of the yearly iterations and accusations of each one being the same. This is what he had to say:

From the campaign where you can experience it as a solo, to completely up to four player co-op experience. To a deep, systems level design that allows players to invest in the kind of gameplay that they want to play, and do all kinds of amazing things that they’ve never gotten yet to experience in a Call of Duty campaign. And invest in their characters in ways that they’ve never been able to in Call of Duty. Ever.

To the deepest Zombies, and most expansive Zombies experience they’re going to have ever experienced. Whether you’ve played our Zombies or not, you’re going to be able to immerse yourself in the creative that I’m going to tell you about later this year.

To the multiplayer, which is the best feeling game I have ever felt. It feels so good. The maps are the best constructed Call of Duty maps I have ever played, and the Specialists add a completely new layer and depth to the Call of Duty multiplayer formula that hasn’t ever been experienced by anybody.

And then the weaponsmith is the sickest, most awesome way — by the way, that you’ll be able to enjoy in both the campaign and in multiplayer — of being able to actually build your weapon. That’s your- that’s the thing that you get to play with. And then personalize it. Truly personalize it. This is my weapon. This is my gun. This is for you. You made that. And being able to have that- not just ‘I earned that,’ which of course is going to be super important, but also to have the user generated content that players are going to be able to make on top of that layer is just going to be awesome.

Are you looking forward to the deepest Call of Duty ever when Black Ops 3 releases later this year?