Tuesday, March 10, 2015

Ratings: 'Dig' Premiere Delivers 5.8 Million Viewers on USA

USA Network's epic event series, DIG, opened strong, garnering a combined L3 audience of 5.8 MM total viewers, 2.2 MM in 18-49 and 2.6 MM in 25-54 - across a total of 3 airings on March 5. The international murder mystery is executive produced by Tim Kring and Gideon Raff, and stars Golden Globe nominee Jason Isaacs (Awake) and Anne Heche (Save Me, Another World)

The L3 average of the premiere telecast of DIG (March 5, 10:00 PM - 11:30 PM) had a +105% lift in total viewers over LS results, with 3.8 MM; an +88% lift in A18-49 with 1.3 MM viewers; and a +107% lift in A25-54 with 1.6 MM viewers.

Below is the combined runs across all three plays on USA on Thursday March 5 (Live+3):

10 p.m.18-49: 1,342,00025-54: 1,648,0002+: 3,767,000

11:23 p.m.18-49: 489,00025-54: 580,0002+: 1,287,000

12:47 a.m.18-49: 363,00025-54: 407,0002+: 756,000

Total18-49: 2,194,00025-54: 2,635,0002+: 5,810,000

In total, a combined audience of almost 9MM tuned in for the premiere of Dig across USA and its sister networks, including Bravo, E!, Esquire and Oxygen from March 5- March 8.

DIG tells the story of a murder mystery set against the backdrop of modern day Jerusalem, a city shrouded in ancient intrigue. When FBI agent Peter Connelly (Golden Globe nominee Jason Isaacs, Awake) takes a job stationed in Israel, he has no idea what is in store for him. As he sets out to solve the murder of a young American, he soon finds himself embroiled in an international mystery that delves into the Holy Land’s darkest secrets. What Peter discovers is a conspiracy thousands of years in the making that threatens to change the course of history. While he races to figure out what it all means, he quickly finds that he may not be the only one searching for answers.

DIG is from Universal Cable Productions (UCP) and was developed by Keshet, in association with Gail Berman (Buffy the Vampire Slayer) of The Jackal Group and Gene Stein (Deception). Keshet’s Avi Nir (Homeland), Alon Shtruzman and Karni Ziv also serve as executive producers.