Social media audit

Description

I'm writing on behalf of the Brown Skin Essentials Team. We're a lifestyle brand focused on creating products for women of colour. Our initial offering is nude 15 denier tights for a wide range of women.

We are wholly focused on online sales at the moment and want to aggressively target potential buyers. There are a number of competitors in this space that I want to take head on.

I need clear cut advise on themes, words, topics I should tackle in a blog. The type of social media posts, including contests, inspirational material, connections with influencers etc. would also be helpful. Any other advice on how to build a competitive advantage in a short period of time would be greatly appreciated.

The season to sell tights is just a few weeks away so I want to make sure we are generating a great deal of sales as quickly as possible!