Self Determination Theory – Finding the right kind of motivation

After you saw ‘motivation’ in the title of this article, maybe you thought this would be one of those moving, inspirational pieces, designed to spring you into action, immediately. You know the sort; written in a lively and stimulating way, they bestow you with a sense of purpose and enthusiasm that you’re certain to carry with you for at least the next ten minutes.

But it’s not. I’m not really qualified for that, to be honest. To me, the people that write those things seem like some kind of super-efficient neo-human. Like they leap out of bed at 6am every morning (doing their affirmations before they land), do some morning yoga, then in an efficient and streamlined way, get a full day’s work in before 9am. Yikes! On a morning, I’m barely conscious enough to make my fried egg sandwich for breakfast. OK, a little more conscious than that, but you get my point.

So I’m not explaining how to increase motivation, but rather I’m describing the types of motivation that exist. If you find yourself with ‘no motivation’, maybe it’s not that you don’t have any, but that you have the wrong type.

Two Main Types of Motivation

Motivation is a useful thing. It’s the driving force behind our behaviour. It produces. But it’s not necessarily a single concept – there are many types of motivation. You could break it down in many ways, but almost any will include the two main types: extrinsic and intrinsic motivation. With extrinsic motivation, you’re doing something because the activity will bring some reward or benefit at the end of it. With intrinsic motivation, you’re doing something purely because you enjoy the activity itself.

For example, take job hunting. Chances are, job hunting isn’t on your list of hobbies. You probably don’t spend your spare time filling out applications and going to interviews just for the fun of it (or maybe you do). People do it because they want the outcome – a job. And it seems to me that in the majority of cases, the motivation to go to these jobs is extrinsic too. Would you do your job even if you didn’t get paid for it?

Of course, things aren’t this black and white in real life, there are shades of grey between the two extremes, which I’ll describe later. But it’s interesting to note that over the life-span, we start to take less intrinsically motivated actions. As children almost everything we do is for the enjoyment of it; this spontaneous learning and curiosity is vital for our cognitive development. As we get older, rules and regulations mean that most of what we do is extrinsically motivated to some extent.

The Benefits of Intrinsic Motivation

Think about some of the things you do on a regular basis. Are you mostly extrinsically motivated, acting in preparation for rewards to come? Or are you mostly intrinsically motivated, seeking engagement and well-being within the things you do?

It should come as no surprise that the more intrinsically motivated an action is, the more enjoyable it is; it’s practically the definition. So from the point of view of pure enjoyment, it makes sense to have more intrinsically motivated activities in your life. People who are intrinsically motivated show more interest and excitement over what they do, and have more confidence. (1)

But apart from the pure enjoyment of the activity, you’re actually better at intrinsically motivated actions too. You show more persistence and creativity, and because of that you’ll have increased vitality and self-esteem. (1)

As I mentioned earlier, there are shades of grey, and you don’t need to be fully intrinsically motivated to get these benefits. In various fields, positive outcomes have been found from motivation that is almost, but not quite intrinsic. To name a few, these include: exercise, where it is easier to stick to exercise routines as intended; religion, where people who identify with their religion have better mental health and well-being than people who see religion as a means to an end; and environmental behaviours, where more intrinsic environmental motivation leads to more activities that are better for the environment. (2)

So if you want to do more of something, you could try to change your motivation to something closer to intrinsic motivation. If you do so, your performance will improve, and you’ll generally be happier. Before explaining exactly how that’s done, I’ll describe the shades of grey that exist between the extremes of motivation.

Shades of Grey (or orange)

The gradations of motivation have been classified by psychologists Richard Ryan and Edward Deci of the University of Rochester, in what they call Self-Determination Theory, or SDT for short. In this model, the types of motivation exist on a continuum, with pure intrinsic motivation on the right, amotivation on the far left, and four shades of extrinsic motivation in between them. Your motivation towards a particular activity will fit into one of these categories, although there may be some overlap with its neighbours. Here’s the diagram they use to illustrate this (opens in new window):

The Self-Determination Continuum

From left to right, we have:

Amotivation – The state of lacking the intention to act. In this state, a person either won’t act at all, or will ‘go through the motions’, lacking any specific purpose or intention.

Introjected Regulation – Behaviours are still performed to achieve a reward or avoid a punishment, but these things are internal; for example, to avoid guilt or anxiety, or to boost the ego with pride.

Identified Regulation – This reflects a conscious valuing of a behavioural goal – they are activities people identify with, that are seen as personally important.

Integrated Regulation – An identified regulation has been fully integrated into the self. It has been brought into congruence with the other values and needs a person has.

Intrinsic Motivation – An activity is carried out purely for the inherent satisfaction of doing so.

(The diagram and these notes are based on reference 1)

For example, I try to do some form of exercise 3-4 times per week, usually weights. For me, this is integratedregulation. It’s been a regular part of my week for over 10 years, and it fits in with my other values and habits. Still, it’s not intrinsic. Despite how integrated it is, and how congruent it is with the rest of me, if it didn’t make me stronger, healthier, and look good naked, I doubt I’d do it. Imagine a guy who does not value health or fitness, and only works out so that people react to him more positively. For this guy, it’s introjected regulation – his motive is ego-based, he does it to maintain self-esteem.

On the other hand, playing the guitar is 100% intrinsically motivated for me. No one hears me, I don’t play to anyone but myself, and I don’t have any goals with it whatsoever. I scarcely even try to get better, I just enjoy playing a few songs I know. But I only play very rarely; in fact, my guitar isn’t even in my house presently. It’s not an integrated behaviour, but I’m intrinsically motivated to do it.

If you have a goal you’re working towards, where is it on the scale? Where’s your profession? If it’s far to the left, but important to you, you can take steps to move it to the right, but note that this isn’t a developmental scale – you don’t figure out where you are, then move through all the stages, mastering each one on your way to intrinsic motivation. Ultimately, the procedure to move a regulation further to the right is similar wherever you start from. However, if you’re not already intrinsically motivated, you might just end up at integrated – which shares many of the benefits.

How to develop intrinsic motivation

There are many things that we have to do in this complex modern life, and we can’t expect everything to be intrinsically motivating. But since it seems worthwhile to get more of our actions to the right side of the continuum, the question is, how do we stay motivated to do nonintrinsically motivating things? The answer lies in our psychological needs. Intrinsic motivation is developed and maintained when three of our basic psychological needs are satisfied. These needs are competence, autonomy, and relatedness. They are thought to be essential to human motivation and growth. Here’s a description of each and suggestions for how to satisfy these needs. (3)

Autonomy is the need to have control over what you do – to self-regulate, and make your own choices. I talked about its relation to happiness here. You’ll see that in the diagram above, the more to the right you go, the more internalised the behaviours are within the self – in other words, the more they feel ‘you’. This process involves adopting values from other people and from the environment. But a new value needs to be understood and synthesised with existing goals and values, which is a self-directed process – we need the opportunity to freely subscribe to new values. Any external pressures and controls will obstruct this process. As well as the integration of values, autonomy is important in a more general sense – having control over what you do and how you do it. The more control you feel you have, the more intrinsically motivated you’ll tend to be.

How to support autonomy:

1) Increase Control/Choice – Find ways to direct your actions and environments. Things as simple as controlling the layout of your furniture have been shown to increase autonomy, right up to having ultimate control over what you do. See what you are able to control and have choice over.

2) Integrate Values – Think about the ways in which you agree with the actions you’re taking. Why are they right and correct? Considering the value of a behaviour to yourself will facilitate its integration.

3) Create Novelty – Look for ways to inject novelty into your actions. Can you do the same thing in a different location, or alter the task or goals in some ways? Or can you even find new reasons to do them? This way you’ll get the benefits of increased novelty as well as autonomy.

4) Remove Deadlines – Deadlines will reduce intrinsic motivation drastically. Even if it’s a task you really like to do, the pressure of a deadline will remove your sense of autonomy and your motivation along with it.

5) Remove Pressured Evaluations – As with deadlines, high pressure evaluation will also reduce your autonomy and your motivation, and should be avoided if possible.

Competence refers to our innate drive to engage new challenges and experience mastery – to get good at things. For motivation, perceived competence is the important thing, rather than objective performance. Positive feedback on performance tends to enhance a person’s perceived competence, but only where they feel that they are responsible for the good performance. If they feel they did well by chance, and then receive positive feedback on the performance, this will tend to undermine intrinsic motivation because it will overshadow their feelings of autonomy. So it’s better to say what a person did well, rather than just saying “heck of a job, champ!”

How to support competence:

1) Get better – Sounds obvious, but the more competent you are at a certain activity, the more motivated you’ll be to do it. If you’re trying to learn a new skill and losing motivation because it’s difficult, at least take heart in the knowledge that the better you get, the more motivated you’ll typically get.

2) Get positive feedback – Your motivation will become more integrated if you can find some way of getting positive feedback on your progress. This feedback should be informational rather than controlling, and should highlight specific positive aspects of your performance. (4)(5)

4) Break complex tasks down – If a task is very complex and challenging, don’t take it on all at once. Break it down into moderately challenging subtasks. Once competence has been reached for each of the subtasks, then move on the the task as a whole. (7)

5) Set appropriate difficulty levels – Difficulty needs to be moderately challenging – not so easy that you become bored, but not so difficult that your feelings of competence diminish. If a task is too easy or hard, find some way to adjust accordingly.

Relatedness is the basic human need to feel connected to others. SDT suggests that people naturally internalise and integrate the values of the social groups around them, and as they do so, their motivation to do things in line with this new value system will improve – as long as they do not feel coerced, and have a sense of competence. This natural human need seems to be a part of our tendency to merge into social groups. Knowing this, we can hijack this system, and use it to consciously internalise behaviours that we want.

Relatedness is not essential for intrinsic motivation, which we can achieve alone (like my guitar playing, although some might say other people are better off not hearing it…). But, it is very important for internalising and integrating behaviours and activities – bringing activities into the ‘good’ side of extrinsic motivation. Note that researchers have not yet found high levels of intrinsic motivation without autonomy and competence to go with it.

How to support relatedness:

1) Improve the interpersonal climate – in group situations, the atmosphere should be supportive and informational, as opposed to pressuring and controlling. (8)

2) Find social groups – When people feel involved with groups that espouse certain values and behaviours, the way is smoothed for these values to be integrated. By finding groups that embrace the values and behaviours you want, you can adopt them yourself by joining these groups.

3) Supportive social connections – Friends, family and associates that are autonomy supportive and competence supportive (eg., encourage you to make choices, give positive feedback and encouragement, have the same values as you, and so on) will be generally beneficial to integration and intrinsic motivation.

When you’re using this model to increase your motivation, there are two ways to go about it. The first is to look at your life as a whole, and shift things around so that these three needs are better met. For example, switch jobs to one that better meets the above criteria, use your spare time for things you enjoy doing simply for their own sake, spend time with people of similar values, etc. This way, you’ll experience more integration and intrinsic motivation overall, and as the research indicates, greater well-being and psychological health will follow. If there’s a regular part of your life which thwarts these three needs, it would be worth thinking up ways to get out of it.

The second way, is to to take an activity that is important to you, but you are extrinsically motivated to do, and then integrate the three needs into the activity, such that they are better satisfied. This will increase your integration relative to that specific task. That’s what I’ve assumed you would be doing as I wrote this, so I’ve written the above suggestions from that perspective.

If you’re trying to motivate yourself to do something, this by definition is a self-determined process. So it would make sense to adopt more of a self-determined motivational style, rather than spend all day recanting affirmations, and reading uplifting stories. You can read all the motivational literature you like – and these things are well enough in their own way – but according to this theory, if you’re not doing anything to meet the three needs of competence, autonomy and relatedness, you might as well read cereal packets.

Hi Warren, I’m glad I found your blog from Problogger today. Intrinsic motivation is really one of my favorite topics when it comes to psychology. As a business student, I believe this essential in order when managing people. I found an awesome video by Dan Pink on Ted.com for you here: http://www.ted.com/talks/lang/eng/dan_pink_on_motivation.html. I’d like to know your insights and comments about it. Cheers.
.-= Jeremy´s last blog ..Twitter day =-.

Thanks for a very interesting article Warren. I recently wrote a short article on how I see Personal Motivation but obviously it pales into insignificance in comparison to yours – much more interesting to get the professionals views!!
Can you recommend a suitable read that’s not “too heavy going” for developing motivational awareness and skills?.

Very interesting video, thanks for bringing that to my attention. Dan’s a fantastic speaker too, really funny talk! The things he says about rewards narrowing our focus are very similar to the broaden-and-build theory, which say the same thing about so called ‘negative’ emotions. So rewards might actually improve performance in jobs that require great attention to detail – although I’m not sure if there would be a distinction there between performance and productivity.

Dave,

I don’t think I’ve ever actually read a book on motivation, unfortunately. However, do check out the video that Jeremy links to in the comment above yours – there should be some good points you can take away from that – it’s only 17 mins and very entertaining too.

This is one of the best posts I’ve seen on motivation on the web. The amount of time you put on the research alone is commendable.

I imagine those superhumans who do an hour of karate, read a 500 page book and write a blog post before 9:00 have managed to make most of what they do intrinsically motivating. Jonathan Fields of illuminatedmind.net for example, chooses to go hiking or dancing instead of using the treadmill. Because these activities are more intrinsically motivating to him, he does them more often.

I imagine the key to becoming more motivated in general is to continually reassess what is intrinsically motivating to us, while trying our best to do away with activities that are more extrinsically motivating.

I had watched Dan Pink’s talk a while back and although I thought it was extremely interesting and convincing, he didn’t fully explain WHY “carrot and stick” was less motivating than giving workers autonomy. I can see now that money, as a completely extrinsic source of motivation, will tend to motivate people less.

Lots of great food for thought here. I’ll probably be reading this one again.

This article was very informative for me. It will give me motivation on blogging and also in dealing with my dementia. I realized that I need to focus just not on rerouting my brain but also in just enjoy doing things that I still love and can do. Thanks so much for this article.
.-= Diane Cartee´s last blog ..Oh My I Forgot what I was going to Post-Oh Yes Memory Loss =-.

If I may, I would like to venture another aspect to motivation. I see it as a way to evolution. Actually, it’s directly related to your ticket anyway because anyone who is motivated strives for evolution but maybe the more you are evolution-driven the more motivated you are in several aspects of your life?

Ah I see, in terms of your personal development you mean. Yes definitely, from talking to people and the emails I get I think that motivation is what is stopping most people from getting started. They would like (or think they would like) to do a certain thing, learn a new language, go travelling, be happier, whatever, but can’t seem to bring themselves to do it for some reason.

There’s probably lots of different stuff going on for each individual, but creating supports for autonomy, competence and relatedness should be a good start. According to this research anyway.

Warren,
Once again a brilliant post, I am just loving coming here and reading these, they are well written and so informative. Its amazing how many types of motivations there are and what would fit with whom. There is nothing better than the right motivational talks or reads, and I really enjoyed reading this.

I really enjoyed the humour you added to this blog post. This is a very relevant to me at the moment as I have been concentrating on my external motivations lately. I am going to print this out and work on focusing more on my intrinsic motivations. Its the only way, as they say “you can’t change a person” (meaning my extrinsic motivations). I can change my focus of my motivations though, find the child within 🙂

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