CLAW Comic Book Anthology Project

Our goal is to create and self-publish a professional full color themed anthology of comics/stories by CLAW members with a minimum of 120 pages. Project to be financed through Kickstarter. This project will be a highly visible art project in support of Tacoma/South Sound artists.

AIM/VISION

To create a totally awesome, sophisticated, and one of a kind anthology that pays CLAW artists for their work. Printed on high quality, no bleed paper with attractive cover.

AUDIENCE

This project will have a PG rating, appropriate for adults, families, kids. Targeting the well informed, art and comic loving public.

VALUE PROPOSITION

Provide thoughtful, artistic work with a shared vision—break stereotype molds of self-published works and present the Claw Artist Guild in a professional light.

OBJECTIVES

PRIMARY OBJECTIVE-Create a high-quality anthology to fill a wide gulf in the Tacoma market.

SECONDARY OBJECTIVE-Keep introducing Claw to a large variety of patrons and create a potential revenue stream.

SCOPE

Working on a collaborative Claw project from start to finish

Learning to format irregular sized book (6 x 9).

Create project on Kickstarter

120 plus pages with a maximum of 20 pages per contributor (less if we have good participation)

Strengthen drawing skills and work ethic

Create fun Kickstarter rewards

Learn how to format a book and sell it outside of Amazon

OUTCOMES

Legitimizing Claw Artist Guild as Tacoma arts powerhouse.

Taking a collaborative Claw project from start to finish and refining project plan for other projects

Creating and Completing a Kickstarter Campaign

Learn critical skillset—how to format books, etc outside of Amazon

Create and execute strong marketing plan (Learn HOW TO market)

Brainstorming can lead to more ideas/iterations

Finished Product to sell on our website, at local events, at comic cons

Create revenue stream to pay artists for their work

Potential for series of anthologies, coloring books

PROJECT SUCCESS CRITERIA

TIERS OF SUCCESS

BRONZE LEVEL-Project competed but not funded on Kickstarter

SILVER LEVEL-Funded at bare minimum, set up selling in shops, on Amazon

GOLD LEVEL-Surpass Kickstarter goals, good reviews on Amazon, selling in stores as well.

PROJECT SCHEDULE

Aggressive schedule but with smaller input from each participant, is reasonable. (yet flexible)

Milestone

Date

Notes

Project Launch

1/31/2017

Concept/Basic Outline Due

2/28/2017

Rough Drafts Due

3/28/2017

Peer Review/Revisions

4/2017

2nd Drafts Due

5/30/2017

Editing/Revisions/Formatting

6/2017

Final Drafts Due

7/2017

COVER plus Initial Design

7/2017

Final Design

8/1/2017

Marketing Plan Developed

8/1/2017

Kickstarter Launch

9/2017

Publish

11/2017

MARKETING

See separate marketing brief

CLAW is a clandestine network of professional Northwest cartoonists founded and ultimately concentrated in the south Puget Sound region. But who are we really?