Alexis Chateau Hires Feline Goodwill Ambassador

Shadow replaces former Office Cat, Smokey Chateau who tragically went missingon November 13, 2016. Founder and managing partner, Alexis Chateau, was away for the weekend on a business trip at the time of her disappearance.

Following our loss, the company altered its clientele focus to include non-profit organizations advocating for animal rights.

The Hunt

Alexis Chateau PR first began its search for a new Office Cat in mid-December, when Smokey still did not return to resume her position.

The company’s ad reportedly attracted many fine candidates from as far as a hundred miles away. However, ACPR declined these offers in hopes of finding a black feline.

Founder Alexis Chateau explains:

Black cats have the lowest adoption rates in shelters all around the US, and the highest kill-rates. We wanted to ensure at least one black cat escaped that fate, and hoped he might encourage other adopters to reconsider the shadow at the back of the cage.

Background

As a former stray, Shadow brings a lifetime of animal welfare experience to the table. The woman who fostered Shadow prior to his employment and adoption tells us:

Someone dropped him off on my doorstep. They must have known I was a volunteer. I think he may have been abused, but with love and patience, he’ll come out of his shell.

Due to his questionable past, Shadow was put on a month-long probation period. During this time, he transformed from a quiet, submissive, and timid kitten into a rambunctious scamp that gets into all sorts of trouble in the office and the home.

Climbing the Ranks

After watching him breeze through the probation period with flying colors, Chateau made the strategic decision to promote Shadow to Goodwill Ambassador. She is confident he will help the brand to network with animal rights organizations, especially non-profits.

Along with his networking responsibilities, Shadow works to improve morale, and to keep the office vermin-free. When asked about his new role in the firm, Shadow told us:

I’m honored to be a part of the Alexis Chateau PR team. There are so many animals who suffered as I did, but who have so much to offer to patient and loving owners if we get the chance. Thank you Alexis, for giving me mine.

Compensation

Shadow commands a whopping 3-figure salary, but the firm declines to disclose further details about his benefits. They are rumored to be indulgent, which is not surprising, considering the firm’s longtime affiliation with animal welfare.

About Alexis Chateau PR

Alexis Chateau PR is an independent PR firm. AC PR works primarily with self-published authors, indie artists, and small businesses. The brand has been a part of the professional arena since 2006, growing from a writing and editing company to a full-service PR agency over the past decade.

Contact:

To learn more about Shadow Chateau’s role in the agency, please contact:

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