VerticalResponse releases email template tool

San Francisco—VerticalResponse, a provider of email and social media marketing services to small businesses, has released an email template creation tool.
The free tool, InstaEmail Template Machine, enables companies to create and customize email newsletters. Users can enter their business website URL and the tool automatically creates an email template with the same images and color scheme, the company said.
“Some companies prefer their email newsletters to have a more custom look,” said Janine Popick, CEO of VerticalResponse, in a statement. “But creating a template from the ground up can be a huge challenge, especially for small businesses that don't have the technical or HTML know-how.”