A shopkeeper vows to vote for Imran Khan's party PTI. Image by @SoofiSays for PakVotes. Used with Permission.

Hope, blood and technology – the road to the country's historic polls has been defined by all three. Pakistan's 2013 general elections, scheduled for May 11, 2013, will be the first time a democratic government has succeeded another democratic government in the country. A new player on the country's political scene, cricket-star turned politician Imran Khan, is proving to be a real challenger to the country's established parties. His party's use of social media, particularly Facebook, which is the most visited site in Pakistan, is being viewed as a possible game-changer.