I believe they buy a my little pony, then take it apart & paint it, & sculpt things that needed to be added. :3 There are some tutorials on dA, you should be able to find some by typing in 'custom my little pony tutorial' :3

Any custom seen here can also be comissioned. We'll be takign comissions after sept. 1 (once afest is over in other words) So feel free to drop us a note after sept. 1. If you think you migh forget, then go ahead and note us now, and we'll reply once we can get started on taking comissions.