Registration

Join John Kennedy, VP of Corporate Marketing at IBM, for our NYC CMO Breakfast on Wednesday, February 13th.

John will examine how the increased complexity of today’s environment is changing the CMO’s role. Harnessing the explosion of Big Data and social media dialogues, CMOs are getting to know digitally empowered customers as individuals on a massive scale, as they build internal company cultures in sync with their brands.

Learn how IBM is putting its smarter planet vision to work as they step up to the new demands of today’s global marketplace.