Beer of Tomorrow

Category: Sponsored Content

Editorial note: This post was paid for, and the money I spent buying the beer featured in the post was reimbursed by Business in Blue Jeans — a digital marketing firm working with DoorDash as they rollout beer delivery throughout Southern California. Further editorial commentary is at the bottom of the post.

The craft beer landscape in Los Angeles had changed a lot in the four-plus years since I launched Beer or Tomorrow. It’s been wonderful to see LA’s early craft breweries grow and improve, and to see more craft-focused venues open alongside all the exciting new breweries. But it isn’t just the beer culture that’s changed in Los Angeles — the city itself has changed. Technology — especially the ridesharing apps such as Uber and Lyft have shrunk Los Angeles. I have asked many of LA’s craft beer insiders why the development of a craft beer scene in Los Angeles lagged behind the rest of Southern California, and nearly everyone had mentioned the sheer size of LA as an impediment to craft culture taking hold. It used to be really hard to get out to the few craft destinations spread around the region, and if you’re smart enough to avoid driving yourself you had only a few options. You could constrain your craft drinking to your neighborhood (but then you’d miss out on the exciting stuff happening in the other corners of LA), you could take public transportation, or you could call a cab. Uber changed the way we drink in Los Angeles. Affordable ridesharing connects the islands of craft beer communities and opens so many new possibilities for beer lovers to experience the growing scene. But sometimes, you just want to crack open a few bottles from the comfort of your couch. A new generation of app-powered services are bringing beer culture right to your door. Read more →