With flagship devices these days costing upward of $1,000, it’s easy to look down on cheaper phones and dismiss them as not worth your time. UMIDIGI, though, is looking to change some hearts and minds with its new UMIDIGI A1 Pro. The $99 entry-level device is aiming to bring as many of the popular features of flagship devices as possible to the low-end market, starting with the 18:9 full-face screen. It’s got a couple tricks up its sleeve, too.

UMIDIGI A1 Pro, redefining the entry-level

With a 5.5″, 18:9 display and an 85% screen-to-body ratio, the A1 Pro certainly looks the part of a high-end device. In keeping with the current trends, it also features a “glass-like” backing that UMIDIGI touts as being tougher than glass. Its internals are modest – as expected from an entry-level device – but no slouch. It runs Android 8.1 out of the box, and has many modern features: FaceID, LTE, and USB-C Quick Charge. Running 3GB of RAM and a MediaTek 6739 processor, the UMIDIGI A1 Pro packs some punch for a sub-$100 phone. The 13+5MP rear camera brings the Bokeh feature to the masses. It’ll come in three colors: Moonlight Silver, Icy Blue, or Pitch Dark.

To entice potential buyers, UMIDIGI is offering a special pre-order price of $99, and giving away a free A1 Pro to a lucky subscriber. If you’re in the market for an entry-level smartphone, subscribe to updates from UMIDIGI’s A1 Pro today.

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