Apparently, men can now too rock sexy lingerie like women always have! Because gender equality! Australian company HommeMystere spexializes in sexy lingerie for men,, The idea of men wearing lace panties, satin bras and frilly G-Strings might seem extremely laughable to a lot of people, but the undergarments are actually so high in demand that the company has to expand online to keep up with the orders.

HommeMystere has been around since 2008. Its co-founders Brent and Laura Krause started designing men's lingerie when they realized that men who wanted to dump their boring boxers for sexy lingerie were forced to shop at women's lingerie stores. So they wanted to give men the option of buying sexy underwear that's designed for the male form.

Their eccentric idea turned out to be a big hit, and the small hobby-sized business soon grew to epic proportions. Today, HommeMystere is a global online store that serves a wide range of clients from over 30 countries, including China, Malaysia, Hong Kong and SINGAPORE!

The bizarre undergarments from HommeMystere feature pink teddy's, sexy red G-strings, silk-lined bralettes, garter belts, stockings, and they are all set to release eight new style this year to cater to their customers' preferences. Although their latest ad campaign features a muscular man wearing the designs and interacting with a woman, it is still difficult to imagine heterosexual men buying these. One might assume that the line targets the gay community, however the company states that their designs are for all men irrespective of sexuality.

“Our goal has always been to offer an alternative style of underwear for men, based on their physique rather than their sexuality,” the company’s website reveals. “We are not concerned if you are gay, straight, vegetarian, republican, anglican, martian or any other persuasion. We just design and manufacture attractive luxury underwear for men.”

“Men’s lingerie sits in an undefined territory deemed ‘not exciting enough’ for adult stores and ‘too confronting’ for mainstream retail stores,” the website adds. They believe that their typical customer is male, married, over 40 years of age, and has impeccable taste in underwear but “does not need to show it off to others.” Interestingly, a survey of HommeMystere customers conducted by a website called Fusion revealed that more than 90 percent of the respondents were heterosexual!

Brent Krauser, himself a HommeMystere lingerie wearer, hopes his company can continue to fight current stereotypes that dictate what men can and cannot wear. RIGHT ON, BRAH!

Perhaps this would be good for couples looking to spice up their love lives and incorporate some gender-swapping role in bed. ;) If you want to order some sexy male lingerie for yourself or your boyfriend, check out HommeMystere.