New Statesman: Record web traffic and highest print circulation since the 1980s

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The New Statesman says its website has hit an all-time monthly high of 20m page views.

The politics and culture magazine’s main website, newstatesman.com, along with sister site citymetric.com, recorded the figures in November 2015.

The site reports a unique monthly browsers figure of around 2.5m, up around 1m year on year.

The NS says its print circulation is now higher than it has been since the 1980s and that it stands at 32,400. In 2014, its average weekly ABC circulation was 29,353 (70 per cent of which were actively purchased).

Editor Jason Cowley said: “Both editorially and financially, the New Statesman is in the best shape it has been for decades.

“Our web traffic is excellent for such a small team, and the magazine is growing in influence and reach, we are in profit, and we have several special projects, including high-profile guest edits and new microsites, planned for 2016.

“November’s record figures follow a redesign of newstatesman.com in August, which has enhanced our web presence.

“The new, cleaner, more stylish and mobile-optimised site is taking our journalism to an ever-growing online audience. Those who visit from social media, in particular, stay longer and read more.

In October 2015, arts editor Kate Mossman’s online interview with gospel singer Terence Trent D’Arby attracted almost 3m page views, according to the New Statesman.

The website first reached 2.5m unique visitors in a single month in October 2013, when comedian and activist Russell brand guest-edited the print edition.

The New Statesman is, like Press Gazette, part of the Progressive Media group.