What does this mean for modabot viewers?
For most viewers, nothing changes since all the videos will also be available on modabot.com.

More interesting is the potential for bloggers and other website owners. They will be able to use the modabot videos on YouTube to enrich their blogs or other websites in just a few steps.

modabot started in Summer 2005 with video reports from the fashion scene that were published irregularly.
After this preliminary phase the relaunch as a news platform was realized on November 27, 2006.

Over the next weeks and months modabot will release its mainly unpublished video archive for use by external media sites.

From the beginning, the main objective of modabot has been to convey to an interested public the creativity and dynamics of the international fashion avantgarde and related branches through multimedia content.
The new media technologies offer manifold possibilities to pursue this objective. modabot is prepared to use these possibilities, in short: we consider ourselves an information medium of a new era.