Amber Valetta for H&M

Amber Valetta, one of the most in-demand models of her generation, is increasingly choosing to work on projects that fit in with her eco stance.

In October
she teamed up with e-tailer Yoox
to curate a collection of clothing that is socially responsible and now she's showcasing H&M's new Conscious collections.

The 39-year-old mother-of-one says she is "honoured" to showcase the retailer's offering of clothes made from sustainable fabrics.

"It's wonderful to represent a company that matches my values and it's exciting to be able to collaborate in that way," says Valetta.

While the end result is still under wraps, Valetta will model two collections, Conscious and Conscious Exclusive, the latter of which has been conceived with the help of Elizabeth von Guttmann and Alexia Niedzielski, the founders of sustainable fashion and design think tank
Ever Manifesto.

A sneak peek of the flamenco and bohemia-inspired collection reveals a white, lace dress layered with an off-white bib made of gems and crystals.

"I simply love the designs and the fact that all the pieces are made with organic, recycled and cellulose fabrics shows that you don't need to compromise fashion for sustainability anymore," says the model. And looking at this preview - she's absolutely right.