HP reveals new "Butterfly Lovers" Vivienne Tam Mini notebook

Monday, April 19, 2010

HP and world-renowned designer Vivienne Tam have announced New Zealand availability of the latest in ―digital clutch‖ chic. The HP Mini 210 Vivienne Tam Edition made its runway design debut at New York Fashion Week as part of Tam‘s spring 2010 collection.

Combining Tam‘s stunning ―Butterfly Lovers‖ design with premium PC technology, the HP Mini 210 Vivienne Tam Edition is poised to become the next must-have accessory. Starting at 1.2 kilos and less than 1-inch thin, it fits easily into a purse or bag.(1)

―As a fashion designer I have always found inspiration in bringing contrasting worlds together,‖ said Tam. ―I use computers in every aspect of my life so it seemed natural to marry fashion and technology. Together with HP, we created this movement of fashionable tech accessories with the second-edition digital clutch.

Inspiration and design

Reflecting Tam‘s spring 2010 collection, the mini notebook design is inspired by the classic Chinese love story, ―Butterfly Lovers‖, a beautiful tale of freedom, romance and inspiration. Integrated directly into the mini notebook‘s lid using HP Imprint technology, the design is as durable as it is stunning.

The HP Mini 210 Vivienne Tam Edition also comes with a Butterfly Lovers desktop theme that includes an animated butterfly start menu, custom Vivienne Tam icons and three wallpapers to coordinate with the design.

What‘s inside

With an elegant design on the inside and out, the HP Mini 210 Vivienne Tam Edition features custom software to help fashionistas be efficient, stay connected and look their best while on the go:

— The built-in webcam allows customers to create and upload videos, take snapshots and chat with friends over the web.(2) With a click of a button, the webcam turns into an instant ―mirror‖.

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— HP QuickWeb, the company‘s instant-on software, lets users post to Facebook, send a tweet, listen to music, browse the web, check an appointment, send an email or chat in seconds – saving time usually spent waiting for the computer to fully boot.(2)

The HP Mini 210 Vivienne Tam Edition is the ideal companion PC for the highly mobile, internet-centric fashionista, providing freedom and fun with up to 5.5 hours of battery time.(4) It has a 10.1-inch diagonal LED widescreen display and a keyboard that is 93 percent of the size of a standard notebook PC keyboard.

The HP Mini 210 Vivienne Tam Edition comes with two gigabytes (GB) of memory and large hard-drive options up to 320 GB, automatic backup software and Microsoft Windows® 7 Premium.

HP engaging women in Asia Pacific through Tech Chic

The launch of the HP Mini 210 Vivienne Tam Edition coincides with the unveiling of the HP 2010 Tech Chic programme which aims to marry fashion and technology through a series of activities designed to engage more deeply with women.

HP has been at the forefront of fusing fashion and technology since unveiling the HP Mini Vivienne Tam digital clutch mini notebook on the catwalk of Tam‘s 2008 fashion show at New York Fashion Week at Bryant Park. Models walked down the runway in that show with the peony-adorned computer in hand, a first on an American runway.

―Female consumers today are savvy and discerning when it comes to fashion, style and price performance – be it the shoes they are purchasing or their technology gadgets,‖ said Dennis Mark, vice president, Marketing, Personal Systems Group, HP Asia Pacific and Japan. ―The Tech Chic programme is our opportunity to connect meaningfully with women in New Zealand, and across Asia Pacific, to take the PC from being a necessity to a lifestyle and fashion ‗must have‘.

Already underway is HP‘s partnership with TV3‘s hit show ―Project Runway‖, where HP‘s touch-enabled PCs and notebooks are an integral part of the creative process throughout the show.

On the next series, expected to screen in New Zealand, contestants, for the first time in the history of the show, will have the option to use computers to sketch designs and inspire their work. Also in the pipeline are partnerships with leading female fashion magazines such as Vogue, for activities including print advertorials where the latest HP products are styled alongside the season‘s hottest fashion accessories to enhance the reader‘s shopping experience.

―This year, you will see how HP continues to redefine the personal digital experience with new products and activities that shape the way women access and enjoy their digital devices and content,‖ said Dennis.

Pricing and availability

The HP Mini 210 Vivienne Tam Edition is now available in New Zealand with a starting price of $999.