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November 21, 2013'DAYS OF OUR LIVES' DELIVERS ITS BIGGEST WEEK IN TOTAL VIEWERS SINCE FEBRUARY 2011

Season to Date, ‘Days’ Is Up 12% in Both the Women 18-49 and 25-54 Demos and Up 7% in Total Viewers

UNIVERSAL CITY, Calif. – Nov. 21, 2013 – “Days of our Lives” has generated its top week in total viewers since February 2011, according to “live plus same day” viewing figures for the week of Nov. 11-15 from Nielsen Media Research.

For the week, "Days of our Lives" averaged a 1.0 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #4 among network daytime series in the women 18-49 demographic and tie for #6 in the women 18-34 race. "Days" matched its highest women 18-49 and 18-34 ratings in nearly two years (since the week of November 21-25, 2011).

In total viewers, “Days of our Lives” averaged 2.845 million persons for the week, its highest weeklong average since the week of Jan. 31-Feb. 4, 2011, 33 months ago, during which it averaged 3.030 million viewers.

For the week versus the same week last year, "Days of our Lives" was up 21% in the women 18-34 race (211,000 vs. 175,000), up 19% in the women 18-49 demographic (651,000 vs. 549,000), up 17% in the women 25-54 race (803,000 vs. 688,000) and up 18% in total viewers (2.8 million vs. 2.4 million).

Season to date, "Days of our Lives" is tied for #3 in the women 18-49 category and tied for #5 in the women 18-34 demo. For the season to date, "Days of our Lives" is up 5% in the women 18-34 category (214,000 vs. 203,000), up 12% in the women 18-49 race (674,000 vs. 602,000), up 12% in the women 25-54 demo (833,000 vs. 744,000) and up 7% in total viewers (2.8 million vs. 2.6 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Days does events well but they also do severe loses after great gains I'd be surprised if they keep any of the viewers they've gained this week. By December they'll look worse than last week... You watch... Days hasn't been able to keep consistency going for more than 2 weeks

Days does events well but they also do severe loses after great gains I'd be surprised if they keep any of the viewers they've gained this week. By December they'll look worse than last week... You watch... Days hasn't been able to keep consistency going for more than 2 weeks

Very true. I'm scared for next week's ratings (this week's air shows). There will be a drop for sure. It's been pretty slow this week, IMO, and I don't think Shane/Kim have the pull to lure in an audience. A show can't survive on payoffs every 4-6 months. Let's hope that they can build some momentum during what TPTB can only hope will be a cold, snowy winter. As of now, Days has had two successful sweeps periods (May and thus far November). If they can continue that momentum through March I think they'll be in decent shape for making it to 2015 and their 50th anniversary. I'm getting the feeling that they will be springing a surprise on us around XMas that will get fans tuning in.

You know what's shocking about this? That Days hasn't managed in almost three years to get back to what they had right before Higley was ousted. Seriously. That is shocking. I would have thought that to get higher than that early part of MarDar, we'd have to go back to the end of the baby switch/the phelanie wedding, but apparently we still haven't even gotten back up to what Rafe's car accident brought in, lol.

Congratulations, Whitesell. We're back up to the numbers that got you fired the first time.

we still haven't even gotten back up to what Rafe's car accident brought in, lol.

Sorry... I couldn't resist... That's because people tuned in to see if he'd die lol

I'm glad that the ratings are good for Days. Realistically, the show will never surpass Y&R or GH, so I'm just happy that it is staying on the air. As long as that doesn't change, I really don't care what number it's at since it fluctuates all the time. It has been at #2 occasionally in the key demos, so that's good.

You know what's shocking about this? That Days hasn't managed in almost three years to get back to what they had right before Higley was ousted. Seriously. That is shocking. I would have thought that to get higher than that early part of MarDar, we'd have to go back to the end of the baby switch/the phelanie wedding, but apparently we still haven't even gotten back up to what Rafe's car accident brought in, lol.

Congratulations, Whitesell. We're back up to the numbers that got you fired the first time.

The show has not recovered from MarDar's total decimation.

They sunk the shows to absolute new lows and what sucks is people like Christie Clark, Patrick Muldoon and Matthew Ashford took the fall for that....which was crap.

You know what's shocking about this? That Days hasn't managed in almost three years to get back to what they had right before Higley was ousted. Seriously. That is shocking. I would have thought that to get higher than that early part of MarDar, we'd have to go back to the end of the baby switch/the phelanie wedding, but apparently we still haven't even gotten back up to what Rafe's car accident brought in, lol.

Congratulations, Whitesell. We're back up to the numbers that got you fired the first time.

The show has not recovered from MarDar's total decimation.

They sunk the shows to absolute new lows and what sucks is people like Christie Clark, Patrick Muldoon and Matthew Ashford took the fall for that....which was crap.

The thing is, MarDar's crap wasn't much lower than Higley's crap. This show has just had a steady stream of crap for years. But when the week they're comparing "highs" to was a week like that one, that's when you realize how piss poor off the show actually is. It's definitely doing better. I'm not saying that it isn't. I just found it shocking that we're now comparing it to ratings that led to a major overhaul. It's kind of sad. Until they pulled that date out, I hadn't realized just how close the good stuff now is to the bad stuff that made A LOT of us tune out.