Government Cloud on Ulitzer
Have you ever been given the task of building and executing an aggressive
customer outreach program?
Well I received my assignment about a year ago and trust me; the budget was
not commensurate with the assigned goal.
My particular need was to educate prospective Federal government customers on
a new information technology trend.
Known as cloud computing, this new approach blends service oriented
architecture (SOA), virtualization technologies and a "pay-by-the-use" sales
approach into a new IT delivery business model.
Although this new approach promised the delivery of better constituent
service at a reduced cost, risk adverse Federal agency decision makers needed
to know much more before they would even consider cloud computing as an
option.
During a time of economic collapse and fiscal crisis, competing security,
governance and procur... (more)

My original post in late June was based on two weeks of using Ulitzer and
Ning. I've added additional thoughts after two months of use.
The obvious point for me is that the sites have two different objectives for
the writers. For Ning, the writer is trying to be involved in a niche
social network from scratch. For example, I have built my own social
network for marketers and salespeople called BuyerSteps. I created
BuyerSteps as a way for other professionals to join in a conversation around
the 21st century buyer. So, Ning represents a way to build a community.
In the case of Ulitzer, as a writer I am focused on getting readers from
within an existing audience. There are already thousands of readers coming
to the Ulitzer site, so if they are interested in my topics such as
marketing, they will find my articles as well as others. Ulitzer allows the
writer the ... (more)

Social Media on Ulitzer
I use all of these social media tools and although they haven't put me on my
own island in the Caribbean yet, I'm very pleased with the combined results.
1. Twitter – It’s the fastest way to share that you have created
something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage
your Twitter efforts and research. Huge audience with lots of active
participants. There are a few shady characters on Twitter but just like being
at Grand Central Station, you just step aside and keep moving. It doesn't
mean you eschew the benefit. Micro-blogging is probably here to stay so it's
a good idea to get up on good habits regardless of what future tools look
like.
2. Linked In – It’s the professional network standard where people will
find you. A terrific way to maintain knowledge of what former colleagues are
doing now. You can also join gr... (more)

Ok, so, here are my thoughts on Ulitzer...
As a blogger, I focus on traffic and I spend quite a lot of time optimizing
my SEO.
Since the target audience of my articles is much greater than the reach of my
blog, Ulitzer is actually helping me increase my content reach.
Moreover, Ulitzer does it in a very fair way since links back to my posts or
other locations are without the evil "nofollow" - providing a nice SEO boost.
It also gives me some good metrics that are very useful data points on the
effectiveness of my blog articles.
And last but not least, it allows my article to appears in the news listings
of the two major search engines, which is a very nice channel extension.
So, all of this means that, while Ulitzer might be seen as a competing
channel to bloggers, I think that bloggers should realize the tremendous
value it could bring to their blog.
I think to mater... (more)

Social Media on Ulitzer
Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and
Buyers through Social Media Marketing. Bernie's book aims to give a macro
view of social media marketing with a focus on "what it is" and "how" small
and medium size businesses (SMB) can develop a strategy, implement it and
measure results.
Marketing 2.0: Bridging the Gap between Seller and Buyers through Social
Media Marketing covers these topics:
Marketing 2.0
What is Web 2.0 and Social Media?
Think Like a Publisher: Content Marketing
The Lifecycle of Interaction in Social Media Marketing
Measuring Results in Social Media Marketing
Risks in Social Media Marketing
Benefits of Social Media Marketing
Case Studies - SMBs Succeding with Social Media
We have invited Bernie Borges, the author of Marketing 2.0: Bridging the Gap
between Seller and Buyers through Social Media Marketi... (more)

Optimizing website performance is a challenging task. Websites are composed
of many moving parts - both on the client and on the server - and optimizing
performance requires a multi-faceted approach that addresses potential
problems in all moving parts. Performance bottlenecks are caused by an array
of problems, from browser mechanics to server configuration, and a clear
understanding of how to address these problems will provide AJAX ASP.NET
developers with the tools necessary to make any website faster.
What Does It Mean to Optimize Performance?
Before any discussion about improving website performance begins, it's very
important to ensure a clear understanding of what "performance" means in this
context. With websites in particular, it's easy to confuse the terms
"performance" and "scale." Both are important, but each focuses on a separate
aspect of building a hig... (more)

"We're thrilled with the initial response to Jive Market Engagement from Jive
customers, prospective customers and partners," said JIve Software's Ben
Kiker (pictured) as Jive Market Engagement was announced - a new solution
that combines the power of social media monitoring with Social Business
Software (SBS) for the first time.
The Jive Market Engagement Solution, Kiker explained, is designed to help
organizations proactively monitor brand or product issues and competitive
threats; enable quick collaboration on appropriate responses or
interventions; and elevate and broaden the social conversations with a
company.
"The solution provides organizations a foundation to build a comprehensive
social media strategy," he said.
Kiker continued:
"'Are we next?' is the question many companies are asking, wondering if and
when their next brand disconnect will make its way ... (more)

Social Media on Ulitzer
RIAbiz.com recently discussed the findings of an August 24-25, 2009
Investment News survey conducted on the Twitter habits of the
financial-advisory community. Not surprisingly the survey reveals that "a
mere 14.9% of financial advisers say they communicate with clients or
colleagues through Twitter. Meanwhile, only 44.9% and 43.8% of advisers say
they use LinkedIn and Facebook, respectively, the survey found".
Have RIAbiz.com and Investment News missed the point? It's not about
Twitter, Facebook or LinkedIn! It's about communicating with one's
customers and clients utilizing ALL the tools available!
So, what's my point?
Practical, functional, and sensible go a long way to enhancing the
relationships financial advisors are trying to create between themselves and
their customers and clients, with or without social media tools. Social
me... (more)

New Media on Ulitzer
Another incident on the Bay Area Rapid Transit (BART) hits YouTube, and the
world is once again asking the question if BART Police are using too much
force, the police acted appropriately, or if BART passengers simply recorded
a snapshot in time that could be interpreted at a later date. In the recent
past, to find out what happened during an incident such as the most recent
BART scuffle, you would be dependent on a newspaper's beat journalist to hang
around a police station. He'd get a copy of the official police report,
perhaps talk with one of his friends on the force, and transcribe what he
gathered.
Now news and media are real time. You can get Twitter tweets and video feeds
from mobile phones, laptop computers, and reporters on the scene with CNN (or
other international news sources). In many cases even established news
outlets are starti... (more)

Recently, I became an executive advisor to Kaavo, a Cloud Applications
Management software company. Kaavo is in a unique position to capitalize on
the soon to be obvious need to manage applications on the cloud. It's
interesting to see the cloud computing predictions and how it will change the
way we work with applications.
Overview
A solid majority of technology experts and stakeholders participating in the
fourth Future of the Internet survey expect that by 2020 most people will
access software applications online and share and access information through
the use of remote server networks, rather than depending primarily on tools
and information housed on their individual, personal computers. They say that
cloud computing will become more dominant than the desktop in the next
decade. In other words, most users will perform most computing and
communicating activitie... (more)

Twitter on Ulitzer
As more and more people are using Twitter, there is more effort being made by
individuals and businesses to leverage Twitter as a business tool.
Twitter recently published a Twitter Business Usage Guide. There are three
sections to this guide that include Getting Started, Best Practices and Case
Studies.
Here is the usage guide intro from Twitter, I encourage you to read the
actual guide.
Every day, millions of people use Twitter to create, discover and share ideas
with others. Now, people are turning to Twitter as an effective way to reach
out to businesses, too. From local stores to big brands, and from
brick-and-mortar to internet-based or service sector, people are finding
great value in the connections they make with businesses on Twitter.
When people working in the Empire State Building twittered that they were
craving ice cream delivery, ... (more)

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