One of the designers who made it happen

How PrimeAccounts.com started their logo design journey

Company name

Overview

PrimeAccounts.com is a brand new online accounting application. The aim of PrimeAccounts.com is to create a web app that is the most feature rich, and easiest to use, of all online accounting apps.

We are a young, vibrant, fast-paced company.

The personality we want to get across is that of a serious, professional business accounting product, but also one that is young and energetic.

Tell us a bit about who you are and the people you reach

We are targetting the online accounting market. This is full of apps which are designed for one-man-band or very small businesses. Our product is designed for SMEs with 5 to 100 employees, and accounting firms. Our audience will be CEOs, Finance Directors and accountants. We need a logo that has an innovative, professional look that will appeal to these people. Online accounting is a new concept for most SME's and accountants, so we need to show we are different.

Requirements

I am looking for a logo that is professional and corporate in look, but also modern, bold, youthful and eye-catching.

I don't want a design that is old fashioned or too plain.

Our online accounting app will initially launch in the UK, and ultimately will be worldwide, so no dollar signs in the logo please - keep it country neutral.

The logo should distinguish between the words Prime and Accounts (can be capitalised, all upper case or all lower case). It doesn't necessarily need to contain ".com".