The amount of content written about Millennials is astounding. They’re naturals with technology and can simultaneously use their phone to order a cup of coffee at Starbucks, Instagram a photo of their name spelled incorrectly on the coffee cup, reply to a friend via text, and talk to their co-worker about the company softball tournament. Corporations, retailers, universities, and their parents have been trying to solve Millennials for years. (Read...

Just consider that more than half of the world’s population is under 30 today. That means, 50% of the world’s population was born after the year 1982. Nearly 20% of the world’s population was born after 1994 and they were born at such an astonishing rate, USA Today called it the next Baby Boom. (Read More->)

Author and public relations expert Stefan Pollack exhorted members of the New Orleans tourism industry this week to rethink how they reach visitors during the rise of digitally indigenous generations. The well-crafted, uni-directional marketing messages of the past won’t work on people who don’t remember a time before i-gadgets, he said. Pollack calls people born between 1994 and 2004 the “iGen” generation, because, he said, “Clearly it’s the generation that Apple built.” Pollack runs a public relations firm and teaches at the University of Southern California Annenberg School for Communication and Journalism in Los Angeles, where he says it’s been five years since any of his students owned a television set. They watch programming via the Internet on digital devices. (Read...

Those who have heard me or read me know that I focus a good bit of attention on the two generations I call the Millennials and the Digital Natives. In my last book, “Entering the Shift Age” I call them the Shift Age generations. There are two books about these new generations I would highly recommend. (Read More–>)

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About Disrupted

Written by tenured PR professional and president of a Los Angeles/New York PR and marketing firm, Stefan Pollack, Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment.