Justice League opens on Thursday, and its Rotten Tomatoes score will be revealed at 12:01 a.m. that day. Warner Bros. also asked critics to keep Justice League reviews under embargo until 2:50 a.m. on Wednesday morning. As EW points out, studios typically allow reviews to be published at least a week before a movie's release.

Officially, the Tomatometer score delay is because Rotten Tomatoes will unveil the score through its "See It/Skip It" Facebook show, EW notes. Still, it brings to mind the Sad Affleck meme, which went viral after Batman v Superman stars Ben Affleck and Henry Cavill were asked about the movie's negative reviews. (The film has a 27% score on Rotten Tomatoes.) Affleck has since joked about the meme, taking it in stride. But it does seem like the movie is getting ahead of any potentially negative reviews by delaying the Tomatometer score release until after people have bought advance tickets to see the film during its opening weekend.

Of course, a negative Tomatometer score doesn't necessarily mean people won't pay to see a movie in theaters. DC Comics fans will probably see Justice League no matter how it fares among critics. Still, this way, the movie's stars won't have to answer Sad Affleck-generating questions about any negative reviews for at least a few more days.

Back in March, director and producer Brett Ratner — whose company RatPac Entertainment has helped finance Batman v Superman, along with other Warner Bros. titles — said Rotten Tomatoes was "the destruction of our business."

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"The Rotten Tomatoes score was so low on Batman v Superman I think it put a cloud over a movie that was incredibly successful," Ratner told EW at the time.