Grand Valley’s three student media organizations will join forces for the 2nd annual “Lakers for a Cure Telethon” to help raise money for Relay For Life in support of the American Cancer Society.

Last year, WCKS Whale Radio, The Lanthorn, and the student television station, GVTV, exceeded their goal of raising more than $2,400 in just 24 hours. This year, the fundraising goal has been hiked to $3,000, still in a 24-hour period.

The collaborative event kicks off at 9:30 p.m. Wednesday, April 2, at the Cook Carillon Tower with a luminaria ceremony. The 24-hour fundraiser will begin at 10 p.m. Throughout the day Thursday, April 3, donation tables will be set-up in Kirkhof Center accepting cash, check and credit card (via PayPal) donations.

Also on Thursday, WCKS Whale Radio will be broadcasting live from Kirkhof from 2-10 p.m. and GVTV will host the live telethon broadcast from 7-10 p.m. in Area 51, Kirkhof Center. The three-hour show will consist of entertainment acts including music, stand-up comedy, dancing and more. The program will also welcome speakers who have been affected by cancer and representatives from various organizations. Anyone is welcome to sit in as part of the live audience.

Students who live on campus can tune into channel 10 to watch the telethon. It can be viewed live by the public online at grandvalleytv.com.

The fundraiser will end at 10 p.m. Thursday, at the end of the telethon broadcast. All proceeds will be donated directly to the GVSU Relay for Life for the American Cancer Society.