This week we are introduced to copywriting, what it is and what differentiates it from regular writing. We also did some exercises to help us improve our sense of copywriting.

Copywriting, by definition, is written content communicated through print/online media, particularly marketing and advertising. They’re written to raise brand awareness and persuade its values.

Examples of copywriting and where they can be found:

Tagline / slogan

jingle lyrics

Online / print media

Billboard ads

Website content

To write effective copywriting we need to be familiar with the product that we are trying to market, as well as be aware of the target market. By knowing the benefits of the product we can showcase it through the copywriting, using words/lingo that are relevant to the audience. It’s important to avoid giving too much information about the product.

Exercise 1

Write Tinder bio (no more than 3 lines) for your friend, based on your ‘research’ on them.

Ian, 19, Male

In me, you can find a friendly, self independent and persistent person. As an open-minded person, I like to engage in deep conversations about various topics and I’d like to have them with you. 🙂

The bio is more formal / mature because he seeks for a partner who is: willing to have deep convo, more stand-offish / doesn’t butt into his personal issues and open about any kind of subject of conversation.

Exercise 2

Write a tagline & ad copy for an imaginary product

We discussed many different imaginary products, but I chose to cover the holographic personal assistant/advisor. I named it APA (Accessorised Personal Assistant), and it is basically an accessory with built-in AI which can manifest itself through holographic means. It assist the wearer with day-to-day activities, decision making, keep track of the wearer’s schedule and appointment, etc.

Wear the Future.

More than just smart, APA is a stylish, accessorised personal assistant made to accompany and assist you in your day to day activities. There’s no need to wait, wear the future now.