Incomplete, non-specific, or cutesy instructions such as: “Just add water and enjoy.” significantly reduces the possibility that I will purchase that particular tea.

Having to discover the optimum brewing parameters through “trial & error” is too time-inefficient, wastes valuable tea and impairs the progress and joy of tea exploration.

The best tea suppliers evaluate each crop / batch of tea each year to determine the optimum brewing parameters. This insures the best possible first impression of their tea, greatly increases customer satisfaction, and thus increases word-of-mouth advertising – the best form of advertising that money can’t buy. You never have a 2nd chance to make an Outstanding First Impression.

My wife is an Earl Grey Fan. We enjoyed Twinings for many years – mostly Earl Grey, also English/Irish Breakfast, & Prince of Wales. Several years ago, TEG no longer tasted as good.