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www.inbroadcast.com | Vol: 8 - Issue 2 | February 2018
InForm
Canon Highlights Cutting
Edge Of 4K Technology
Canon has unveiled the latest innovations in entertainment media solutions at CABSAT 2018...
I
n Dubai, Canon showed its latest
industry-leading innovations at
CABSAT 2018, the leading broadcast,
satellite and creative media event in
the Middle East and Africa region.
A leader in imaging solutions Canon
provided visitors with the opportunity
to experience its full range of
professional imaging products firsthand at dedicated shooting areas and
end-to-end workflow scenarios.
At the event, Canon unveiled the
latest additions to its Pro-Video
segment with the launch of its 4K XF
Series cameras, XF405 and XF400,
which is in addition to the recent
launch of the EOS C200, the 4K
compact digital cinema camera from
the Cinema EOS range. Under the XA
series, XA-11 and XA-15 marks its entry
into the region along with the lowlight network camera with remarkable
performance, the ME20F-SHN.
4K Workflows
Canon also presented evolved
seamless workflow solutions to enable
more efficient and cost-effective
production for broadcasters and
filmmakers.
Venkatasubramanian
Hariharan,
B2C Business Unit Director at Canon
Middle East said: "Advocating the
creation of stories, Canon is set on
influencing the behaviours of both
consumers and professionals alike via
inspiring people to tell their stories
from the amateur or personal use
spectrum, as well as championing
visual storytelling for industry
professionals. With CABSAT being one
of the most important events in
broadcast and media technology
in our annual calendars and this
year, Canon is bringing our latest
innovations designed to enable
creativity and flexibility. With
the increasing integration
of 4K into mainstream
television dramas,
documentaries
and movies, we
are
committed
to
continually
evolve to meet the
fluctuating needs
Canon at the
CABSAT 2018
exhibition
of broadcasters and filmmakers with
the latest additions to our innovative
Cinema EOS series."
Pro Camcorders
The versatile and compact XF405
and XF400, are Canon's latest
professional camcorders, perfect for
a broad range of video productions.
Equipped with a newly developed
15x optical zoom lens (35 mm film
equivalent: 25.5 mm-382.5 mm), a 1.0Type CMOS sensor and Dual DIGIC DV 6
image processor, the cameras achieve
high-quality 4K/50p images across
the entire zoom range. The XA15 and
XA11 are Full HD camcorders which
feature stunning 20x 26.8mm-576mm
optical zoom lenses to flexibly capture
a variety of scenes with superb image
quality.
Designed to benefit broadcasters
and
filmmakers
alike,
The
EOS C200 is the first Cinema
EOS camera to feature the
4K Canon XF405
revolutionary Cinema RAW light
format which provides the same
flexibility in colour grading as Cinema
RAW in a smaller file size, enabling
filmmakers to record internally to a
CFast 2.0 card. Delivering incredible
low-light performance and perfect for
critical surveillance operations, the
ME20F-SHN produces full colour and
Full HD resolution images in limited
light scenarios and packs in network
capability and built-in video analytics
into a lightweight and compact body.
These innovations also support the
convenience of seamless network
integration with the ability to fit
directly into existing workflows.
End-To-End Products
In addition to the showcase of
its full range of 4K, Full HD and
HDR products, Canon will provide
broadcast
and
cinematography
professionals with a variety of endto-end workflow scenarios including
shooting experiences, review and
editing processes. The ecosystem of
videography will be brought to
life via a touch and try product
section,
dedicated
shooting areas of
Maasai Mara and
a bakery area,
a security zone
and a chromakey
area.
Canon also teamed up with the
global leader in manual and robotic
camera support systems, Vinten, to
demonstrate the versatility of the
ME200 and C200.
Speaking prior to the event, Binoj
Nair, Senior Manager - B2C Marketing
& Direct Sales, Canon Middle East,
said: "Canon is committed to enabling
superior visual storytelling for our
customers and partners in one of the
fastest growing media markets in the
world, the Middle East region.
"It is an exciting time for the
professional video industry and
with an extensive range of products
catering to the needs of the
individual
cinematographer
and
larger production teams, we strive to
facilitate creativity among filmmakers
and broadcasters in the region.
"Through our live demonstrations
at this prominent industry event, we
offer visitors a glimpse into the future
of broadcast and cinema."
Cinema EOS C200