Cheers to the Latest Trend in the Alcohol World

Many people are choosing to skip the alcohol this month as a part of a growing health campaign called ‘Dry January.’

And they’re in luck. It comes as more and more restaurants and bars are serving up the latest trend in the drink world: Craft Cocktails that don’t have any alcohol at all – “Mocktails”.

That means thoughtful, well-crafted alternatives to soda and juice – for more and more people choosing to skip the spirits.

“We’ve seen there’s been a 5% decrease in alcohol consumption over the last 5 years,” said Caleb Bryant – Senior Beverage Analyst/Mintel, “The rise of alcohol-free cocktails is partially driven by Americans focusing on health and wellness.”