IRMA VEP SHARES NEW VIDEO FOR ‘STANDARDS’

Glasgow-based polymath musician Irma Vep (aka Edwin Stevens) has shared a new video for ‘Standards’, the third single from his latest album Embarrassed Landscape, which is out now via Gringo Records, presenting Stevens’ weird-pop vision in its fullest and most realised form.

The video was directed by artist Peter Um, which he states “Both Edwin’s lyrics and the emotional tone of the song suggested the singer is aware of their own culpability in a relationship. The video is an exaggeratedly dark take on the idea of the ties that bind us. The protagonist is compelled by his own pathology to infiltrate and conquer a host organism, but paradoxically ends up as an imperilled occupying force, and is eventually subjugated. Perhaps it’s just a pisstake of dads and their bullshit.”