http://archive.freep.com/VideoNetwork/2140480666001/Lincoln-Steer-The-Scriptrtmp://cp17277.edgefcs.net/ondemand/&mp4:Brightcove/Brightcove2/640445561001/2013/02/640445561001_2140480575001_Lincoln.mp4http://archive.freep.com/VideoNetwork/2140480666001/Lincoln-Steer-The-Scripthttp://videos.usatoday.net/Brightcove2/640445561001/2013/02/640445561001_2140486839001_th-510f1fabe4b04a13cfc8d000-1592194021001.jpgLincoln: Steer The ScriptLincoln: Steer The Script
Lincoln's ad was inspired by tweets from fans about road trips. The company asked people to send their stories, and Jimmy Fallon decided which tales would be used.9311super bowlautos20admeter13app_mainentertainmentbusinessDFP00:30