Hotel LeRoi

(Logo design + Branding)

Le Roi Hotels and Resorts is managed by Pawan Hospitality. They have several chains of budget hotels in India. Branding done for Le Roi Delhi.

'Leroi' in french means 'the king.' We built the hotel's visual communication on image of the king and based it on simple rules of readability and clarity. The color palette was chosen to make the brand look regal and unique.