Kristoffer Ewald

Kristoffer has been Group Chief Innovation Officer at NetBooster S.A. since September 9, 2016. He is experienced in leadership, consulting, data science, performance agencies, futures studies, research and entrepreneurship, and thrives in the disruptive landscape of digital strategies, data science and marketing. He is a firm believer in Innovation driven change leadership and management to achieve results.

In days gone by, targeted advertising was a costly and time-consuming venture. For a brand to reach its desired audience, it would first have to commit to extensive market research, significant media spend, and an endless stream of calls and emails between its media buying agency and media sellers (publishers) claiming to reach the wanted …

Never confuse movement with action. – Ernest Hemingway Customers are yearning for better experiences. But what are you doing to design a better experience? How do you know what your customers’ expectations are? What are they trying to achieve? And how well is that going for them? Are you listening to customers? Are you mapping …