Best known for its messaging app Wechat (Weixin), the number 1 social network and messaging app in China, it is also the biggest gaming company in the world by revenue and one of the most prolific venture capital investors in the world.

Through its Wechat ecosystem it is uniquely positioned to capitalize on the fastest growing industries such as mobile payments, online lending, mobile advertising and mobile gaming. Through my article I am going to present 5 reasons why I believe Tencent will be the world’s biggest company in the world by 2025.

Fintech in China is not just a buzzword, it is already booming

1. Mobile payments

Mobile payments market in China reached $5,5 trillion in 2016, more than 50 times the size of the US market. While international media likes to focus on Apple pay and Android pay, they are miniscule compared to the Chinese giants such as Wechat Pay and Alipay. 425 million Chinese use their mobile phones as their wallets, a staggering 65% of all mobile users, while 5 years ago this market didn’t yet exist. 44,5% of mobile payment users said they no longer take cash with them when leaving their home.

There is no reason to believe this growth will stop, and it is probably reasonable to assume Wechat pay will soon taken over the first spot from Alipay. Tencent’s Otherservices revenues, which include mobile payments and cloud services
more than tripled YOY in Q4 2016.

More conservative forecast from iResearch and ForresterResearch. Source: FT

“The world’s most valuable resource is no longer oil, but data”The Economist

Armed with data about their 938 million Wechat and 860 million QQ users, Tencent knows not only which celebrities and brands they follow, with whom they chat and what they read (like Facebook), it also knows what they bought offline and online with Wechat Pay.

Through their other investments in ride hailing company Didi, bike sharing company Mobike, food ordering unicorn Meituan – Dianping, and countless of others, it also probably knows where you go and what you eat.

2. Online lending

Apart from mobile payments, China is the leader in online lending and investing. Wechat users invested more than 100 billion Yuan, around $15 billion into a money market fund through Wechat app. Tencent’s Webank, first private online bank in China, is offering loans of up to RMB200,000 to consumers without traditional credit checks and waiting, through, you guessed it, Wechat.

Tencent can draw from the data they collect to create accurate consumers’ credit scores and offer them loans in a country where a lot of the population, especially in the rural parts, is still underbanked. Big Chinese state owned banks often overlook small consumers and rather lend money to big, state owned enterprises, which again, makes Tencent (and Alibaba) uniquely positioned to tap this market.

JP Morgan estimates the online consumer loan market can grow to $95 billion in 2020, allowing the originators to generate $11,3 billion in total sales.

“Alibaba Group and Tencent Holdings will jointly capture 50-60% of the overall fintech market, adding on another $326 billion to $391 billion to their current market cap, assuming the pair is trading at 25 times 2020 earnings. If investors include their fintech growth potential, Alibaba and Tencent’s shares have another 65% to 78% upside to their current prices.” JP Morgan

In March, when JP Mogran wrote their analysis, Tencent was worth around $262 billion. If we add the median upside of 71,5%, JP Morgan believes the company will be worth $450 billion in 2020. As of August 9th, Tencent is already worth $395 billion.

3. Mobile advertising

Tencent’s overall advertising growth last year was second only to Facebook (includes all their apps and services, mobile + desktop). Source: Bloomberg

As in the west, user data can also be used for advertising. While Facebook perfected targeted advertisements in the last years, Tencent, armed with all the data Facebook has + arguably even more important payments data, has only just begun to tap into this opportunity.

It only released its targeted self-service advertising offering (ala Facebook) in 2016 and its 938 million Wechat users and 860 QQ users are still underserved by ads. Wechat users typically see just one ad a day targeted to their demographic in their feed.

Facebook revenue per 1 mobile user = $4,17, Wechat = $0,84

Facebook therefore monetizes each user almost 5 times better than Wechat, which is not surprising considering Tencent only began monetizing Wechat through ads in the last 2 years. If Tencent successfully follows Facebook (it has the data), its mobile advertising have enormous upside potential.

4. Mobile gaming

Source: Newzoo

Chinese mobile gaming market is expected to reach $21,3 billion in 2019, up from $11,2 billion in 2016, with Tencent taking the lion share of the market. In first half of 2016, Tencent had a 44,7% market share in mobile gaming market inside China and its growth continues strong. In Q4 Tencent’s mobile gaming revenue increased 51% YOY.

5. Venture capital investments

Tencent is one of the most active and prolific venture capital investors in the world. It is currently invested into 21 of 210 unicorns in the world (I probably missed some), and is not slowing down. Only since May 2017 they already invested into 19 different companies, the best know being Go-Jek, the Indonesian market leader in ride sharing. Tencent’s size gives it the ability to borrow funds cheaply, which they can invest with amazing results.

They invested into Snap in 2013, now valued at around $15 billion, Didi in 2015, now valued at $50 billion, Lyft in 2015, now valued at $7,5 billion, and countless of others. Not only they invest abroad, when they invest at home, they can offer the invested company the expertise and the reach of Wechat, such as the case of Mobike and Didi, both of which are now integrated into Wechat Wallet, through which 938 million users can hail Didi and rent a Mobike.

Companies that they invest in also integrate Wechat Pay into their apps, further increasing Tencent mobile payments revenues and improving the ecosystem.

If you want to read more of my posts by Vito Petan follow him on LinkedIn!

About Author

My name is Vito Petan, and I am a 24-year- old, Slovenian living in
Shanghai, China. I am currently interning as a Research Analyst at
Guotai Junan Securities (国泰君安证券), one of the top Chinese
Investment Banks, completing buy-side research on emerging
technologies and new trends such as:
- Fintech & Blockchain
- AI and Robotics
- Electric Vehicles
- Edtech
- Clean & Renewable EnergyI am contributing articles for LinkedIn, where I mainly write about
fintech in China and cryptocurrencies. My articles have been featured
in Banking & Finance, Economy and Technology sections. I am also a
contributing writer for one of the largest Slovenian daily newspapers,
Dnevnik.

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