Marketing

A store specializing in collectible china and plates has decided to move into e-business. However, the store is unsure about how to get the word out about its new site and has hired your team to assist it.

Write a mini-marketing plan that addresses the launch of the site and the maintenance campaign.

Discuss the plan to decide what steps need to be taken.

Advertising: Describe the launch and maintenance of the proposed advertising campaign.

Promotions: Describe any promotions that you think should be run (such as sales, discounts, or bonuses) to existing customers who refer new customers.

Add references and cite A and PA style.

Solution Preview

Here are the steps needed to the collectible china and plate store to utilize e-business opportunities. They need to do the following.

First of all, the company needs a plan in which to do it. This means having the opportunity to have a budget set forth for their website. If they are willing to spend up to $1,000 a month to maintain their site or not along with using metrics, databases to keep track of customers, and on what is they are seeking, such as more revenue in the process.

Second, they will need to come up with ads to use on the internet as well as ways to partner with companies to use them, such as Facebook, Twitter, and so forth. During that process, they can use the television, billboards, and so forth to get word out that they are now using the internet as a means of letting others know that they are using the World Wide Web. The marketing team will need to utilize email marketing to their customers, so that they can get the word out as well as promote any sales that are available for them to use. For example, the sales can consists of 20% off on the internet, but in the store it is 10% off. This is because it is usually cheaper to ...