Donate blood to earn extra lives in your favorite videogames

PUMA, The World´s Fastest Purchase - video case. Cannes Winner in the Shopper category. Fun way to bring the product benefit to life using promotion in-store and gamification of the shopping experience.

Thirty decades ago, backs of milk cartons were used as a way of broadcasting tool finding missing people. In Canada, approximately children are missing each year. Since then things haven’t changed that much to improve this tool.