Narcos Season 3 - "The White Countdown (Night)"

Awards

To announce new season of Narcos, Netflix asked the agency to get fans excited and communicate the release date. On the Champs-Elysées advertising columns were turned into giant hourglasses, filled with some suspicious white powder. This flowed continuously for 72 hours running up to the release of the new episodes. People wondered whether it was real cocaine or not. And on deadline day at exactly 9 o’clock, Netflix live streamed the last few grams of "coke" tumbling down, symbolising the new season’s availability online.