This free, online course will help arts and culture professionals build environments where new management and program ideas are created, shared, evaluated and the best ones are successfully put to work. Enroll today »

Bainbridge Island, WA | March 17-20, 2016
Fellows attend a three-day in-person feedback session where they present their project pitch to national funders and leaders in the field of creative placemaking and receive feedback.

Apply for Strategic Marketing by January 20

Posted January 11, 2012

The deadline to apply for the first Business of Arts and Cultural seminar of 2012 is next Friday, January 20. Strategic Marketing, presented April 12-13 in Washington, DC, will help you discover how you can capture and retain the audiences you’ve chosen to serve. Using a curriculum developed in partnership with Harvard Business School, you’ll develop the foundation for your organization’s strategic marketing plan and return home with a renewed focus on how to advance your mission by creating value for your stakeholders.

Karl Androes, Executive Director of Reading in Motion, discusses how his team used the tools and processes presented at Strategic Marketingto effectively position the organization and reach multiple segments.