AppleAirsaNewAdforUEFAEuro2016Tournament

UEFA's Euro 2016 football (or soccer, as it's called the other side of the pond) tournament is set to kick-off tomorrow, June 10, and in recognition and celebration of the event Apple has put together a brand new captured-on-iPhone ad. Called “The beautiful game,” the ad is available to view now at Apple's YouTube channel.

This time around, as you'd expect all of the iPhone-captured images included in the ad are based around football: there are stadiums, fans, players, and everything in between. The background track, as 9to5mac explains, is called “Wings” and it's by the band Little Sims. As each image or video appears on-screen, the name of the photographer appears underneath against a white bezel. In total, the new ad is 30 seconds long.

If you're going to be watching Euro 2016, look out the for the ad; as mentioned, we're expecting it to air during televised games across a number of European markets, including Britain.