Taste, Aroma and the Brain

By: Jeb Gleason-Allured, Editor

Posted: March 18, 2009, from the April 2009 issue of P&F magazine.

“You don’t taste with your mouth or your nose; you taste with your brain,” said Mark Friedman, associate director of Monell Chemical Senses Center (Monell Center), addressing attendees of the recent joint Society of Flavor Chemists (SFC) and Chemical Sources Association (CSA) meeting in Philadelphia. Monell Center’s Marcia Pelchat added, “The interesting thing about flavor in the brain is that the whole is often more than the sum of its parts.” “The interesting thing about flavor in the brain is that the whole is often more than the sum of its parts.”

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