30 Nov Kellogg’s Announces Limited Edition Super Mario-Themed Cereal

Kellogg’s has teamed up with Japanese electronics company, Nintendo for a limited edition Super Mario-themed cereal. Consisting of star-shaped oats accompanied with various mixed berry marshmallows in the shape of Super Mario power-ups, the cereal box also functions as an amiibo accessory.

Those playing the recently launched Nintendo Super Mario Odyssey game can tap into the cereal box on the Nintendo Switch system, like you would an amiibo, to receive gold coins or a heart in the game.

“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” said Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”

The Super-Mario themed cereal is available for purchase for a limited time starting as early as December 11, 2017 across the United States. Link