Category Archives: Marketing Articles

Category Archives: Marketing Articles

How TripAdvisor is changing hotel strategies TripAdvisor’s influence on travel booking continues to grow. It’s influence is evident in its search position, as it appears on the first page of organic search results for 99% of unbranded search terms. That’s why brands like Marriott have recognized working with TripAdvisor as […]

AccorHotels enriches its business travel program To cater for the specific requirements of business travelers, AccorHotels has enriched its international, multi-brand subscription program for business guests, AccorHotels Favorite Guest Business, and renamed it Business Plus. Source: Hotel Marketing AccorHotels enriches its business travel program

Radisson Blu guests can now text Edward the chatbot for service ‘Edward’ is an artificially intelligent service now available at twelve Edwardian Hotels-owned Radisson Blu locations, and is able to report on hotel amenities, give directions and tips, and even receive guest complaints in a matter of seconds via SMS. […]

U.S. hotels lack visibility overseas Despite efforts to target international travelers, few U.S.-based Luxury Hotels appear near the top of E.U. search results. Only a handful of North American brands have been able to attract significant visibility, according to L2’s Regional Search Strategies. Source: Hotel Marketing U.S. hotels lack visibility […]