China’s First “Miffy’s Magic World Special Theme Exhibition” Lands in CityOn

CityOn

The Youth Employee Camp Taking over the Theme Exhibition in the same time The Birth of the First IP Exhibition Operated by Children

Zhengzhou, China, July 1, 2017 –This summer, CityOn. Zhengzhou Shopping Center welcomes the national treasure of the Netherlands --Miffy. This cartoon character possessing unaccountable fans over the world will meet and greet the customers in the great interactive exhibition “Miffy’s Magical World”, which is the first special theme exhibition in china. On July 1st, A official from the Netherlands Embassy is present at the opening ceremony of the exhibition in CityOn.Zhengzhou. It’s worth mentioning that CityOn’s star kids-oriented program “The Little Talent Summer Camp” is also officially launched on the same day. Kids recruited to the program will have a chance to experience various positions in supporting the real exhibition. This will be the first in China for children to be able to participate in management of world-renowned IP exhibition.

Miffy was born in the year of 1955 and is the classic cartoon character created by Dutch illustrator Dick Bruna. The shape of her “X”-shaped mouth is the symbolic characteristic of Miffy, and her image is revealed vividly on the paper through simple lines. Miffy has soon gained worldwide popularity since birth. Miffy is cute, and she loves reading, doing sports, travelling, tasting different food and experiencing new things, and courageous to face difficulties, which are all common personality traits shared by Dutch people. As the Netherlands cultural ambassador credited by the world, Miffy will bring the most exciting trip for children in CityOn.

This Exhibition will last from July 1st to August 31st , and is consist of static display exhibition, interactive games, cartoon plays, and flash stores , etc., to recreate the magic world of Miffy’s for customers. During this exhibition, the whole shopping mall will be decorated into Miffy’s House, with different kinds of Miffy’s sculptures placed in every corner of the shopping mall. Moreover, several interactive games zone with different themes have been created, including “The Miffy Studio” in which children could draw Miffy in their mind and excellent work will be selected to put up on the exhibiting wall; they could fish in the pool with Miffy surrounded by mini-tents, mushroom houses and bonfire. Other settings include mini-library, Miffy’s soccer ball, reading Miffy books, watching Miffy cartoons and even making Miffy masks. What’s more, customers could buy the limited edition of Miffy products and snack food in the shopping mall during the exhibition. .

The program kicked off at the same time is CityOn’s star kids-oriented program “The Little Talent Summer Camp”. The program is now open for applications, and children recruited get the chance to act as little operating officer of the Miffy exhibition. Besides, children could choose to experience various different positions such as “Miffy Manager” ,“Security Guard” , “Shopping Guider”,“Exhibition Waiter”. Children aged 6 to 12 are welcomed to apply via CityOn hotline, Weibo, Wechat and official homepage website.

The CityOn.Zhengzhou Shopping Center opened on March 16, 2017, which is the second high-quality shopping center jointly developed by Taubman Asia and Wangfujing Group. Located in the heart of Zhengdong New District, Zhengzhou’s booming central business district, the six-level, 94,000 square meter shopping and dining destination offers a curated mix of domestic, international and lifestyle brands from fast fashion to accessible luxury anchored by a four-level Wangfujing department store. Its fast fashion brands, designer brands and lifestyle brands meet diverse needs of Zhengzhou customers; its various Chinese and international foods covering different price levels satisfy different tastes of customers. As an exceptional leisure destination, CityOn.Zhengzhou will also provide families with many kid-friendly, educational and entertainment offerings.

About Taubman Asia Taubman Asia is a subsidiary of U.S. Mall operator Taubman Centers, a leader in the shopping center industry. Taubman Asia is the platform for Taubman Centers' expansion into China and South Korea and focuses on owning, managing, and/or leasing high-quality and sustainable retail real estate projects in Asia that leverage Taubman's strong retail planning design and operational capabilities. For more information about Taubman Asia, visit www.taubmanasia.com.

About Wangfujing Group Co., Ltd.Founded in 1955 at China’s busiest commercial street in Beijing, Wangfujing Group Co., Ltd has enjoyed a history of over 60 years. Over the last 60 years as China transformed to a market-oriented economy, Wangfujing Group Co., Ltd has enjoyed a reputation at home and abroad as evolving from the first store of new China to the top department store in China, leading the retail industry development. Never having deviated from its original mission, the group continues to be recognized as the industry leader, committed to transforming its traditional department store business into a modern retail group. The group’s current sales network spans seven major economic zones in China, operating 50 large-scale retail stores, covering various retail formats including department stores, shopping malls and outlet business formats. The group offers an operating area of approximately 2 million square meters.