Peaceful Protest or Policy or Both!

For the past many years, Washington DC has been gridlocked, but policy-making has not. It's happened outside the beltway. The far right created the new rules of civic engagement and research now shows the profound and measurable effect these tactics have had on politics and policymaking. These same tactics have been adopted, in earnest, by progressives. And now we're excited to start seeing brands pick up the mantle. State Street Global's placement of the statue of a young girl in front of the iconic Wall Street bull shines a spotlight on the brand's determination to pressure corporations to change the ratio and bring more women onto corporate boards. It is refreshing to see a brand from a classically conservative category use its muscle to create socially progressive change.