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Nordstrom Product Group

The latest creation from our in-house design team—a collection of minimalist-aesthetic, technically advanced activewear called BPM—is like a Transformer: more than meets the eye.

To better understand how BPM can improve your workout, we asked our colleagues to break down the hard-to-spot but high-impact details (based on anatomical concepts like biomimicry and muscle mapping) that put BPM’s affordable gear—starting at just $35—a step ahead.

Keep reading to see behind-the-scenes sketches of four key items and hear insights from Paul Glynn, a Senior Director of Design for Nordstrom Product Group.

This week, we have exclusive photos our NPG friends shot while attending Milano Unica—an international textile fair in Italy where Europe’s most venerated mills convene to show their wares—and Ideabiella, an invite-only show-within-the-show, reserved for the cream of the fine-fabric crop.

Check out the pics below (courtesy of Erica in NPG)—and shop some Nordstrom-exclusive favorites, featuring fine European fabrics, at the bottom of this post.