What happens when you meditate using the Profound Meditation Program 3.0 is that instead of statically giving the nervous system the same level of juice every day, you consciously attune and intuitively adjust your nervous system and your energetic system’s unique stimulation recovery cycle. With PMP 3.0, you have a type of system with enough carrier frequency power and biofield amplitude to push your nervous system and your energetic system for a lifetime—and it is a system as dynamic as your growth and recovery cycles are. This system will enable you to push your spiritual development and growth much more quickly, recover much more quickly, and experience less overwhelm.
By the 1980s, entrainment technology had merged with advancements in microelectronics technology, making it possible to develop even more sophisticated audio and visual brainwave entrainment products for the marketplace. In the last two decades, a number of scientific studies have reported brainwave entrainment as an effective remedy for ADD, academic learning problems, and improving memory and cognition.
Creativity: Measuring “creativity” is likely subjective, but many people stuck in a certain dominant brain wave may benefit creatively from shifting the brain wave dominance. Someone who has excess beta waves may fail to relax enough to access certain (potential) creative properties associated with increased alpha waves. Similarly someone stuck in a slow wave state may benefit creatively from increasing beta waves.
EquiSync’s design is based on the 100’s of studies performed on the effectiveness of brainwave entrainment technology, and 1000’s of studies on the powerful benefits of meditation. If you are interested in better understanding the power of this technology and rapidly expanding field of research, then here is a very abbreviated bibliography, a very small sample of the studies out there:

There appeared to be some evidence that 10 Hz stimulation (alpha waves) improved anxiety, but it wasn’t statistically significant. A study that utilized a ramping format of alpha to theta to delta waves (over the course of 10 minutes) found a significant improvement in anxiety. In terms of long-term stress, there is evidence that alpha and beta stimulation improved measures of “competence” and “emotional exhaustion.”

Theta brainwaves in the frequency range of 6 to 9 hertz are known as thalpha waves because of their proximity to alpha waves. They are seen during states of high suggestibility, during hypnosis, and during paranormal experience and are also connected to an increase in human growth hormone (HGH) levels and higher blood flow to the brain. Theta brainwaves sit between the realms of the subconscious and conscious mind, making them an especially useful brainwave state for developing creative thinking, working through emotional problems, and integrating subconscious and conscious experience.
The activity of neurons generate electric currents; and the synchronous action of neural ensembles in the cerebral cortex, comprising large numbers of neurons, produce macroscopic oscillations. These phenomena can be monitored and graphically documented by an electroencephalogram (EEG). The electroencephalographic representations of those oscillations are typically denoted by the term 'brainwaves' in common parlance.[4][5]