17–19 May 2018: »trigger« your mind

People first!

Debates about digitisation have reached a fever pitch. Almost every industry is talking about change, transformation, disruption, and radical shifts. But what are the requirements for that shift? How do we set it in motion, how do we measure it? What are its consequences? Trigger!

TYPO Berlin will be about the practise of change, about scenarios, about heroes and evaluation. It will be about big data and personal data. And the digital home. Do we really want one? The transparent consumer has long since become a reality. But some consumers have already begun covering their digital tracks. Trigger!

Triggering is everywhere, whether driven by human or artificial intelligence. It can come with deception (fake news) and with revelations (fact checking). It can trigger a personal recommendation or automated purchasing suggestion. A trigger is a key stimulus, a filter, and an impulse.

TYPO 2018 will explore the mechanisms of the digital transformation. And it will address the role of design in that process. It will challenge skills, methods, and tools. So – after mobile first and AI first – how about people first? Follow the debate. In Berlin. House of World Cultures. May 17–19. Trigger!

TYPO Berlin, International Design Conference

inspiration, expertise, networking

With around 1,600 participants and more than 60 speakers lecturing and performing on up to 5 stages for 3 days, TYPO Berlin is one of the world’s most important creative venues. Don’t miss to be part of this.