Gwen Stefani and the L.A.M.B. team are changing the way they do business. Times are tough for retail, and you have to adapt to survive. So as the contemporary market has become more and more expensive, they've taken a step back to think about their next move. Unable to capture a loyal following (let alone one willing to pay upwards of $1,000 for a full look), they plan to reposition the brand at a lower price point for a younger, broader audience.

The key challenge? Not losing L.A.M.B.'s bold, punky spirit. While the Fall collection did feel more commercial than those of the past, there were still touches of classic Gwen, like the acidic red camouflage prints, the tomboyish military jackets, and the grungy plaid mohair coats. Instead of head-to-toe prints and colors, there were lots of black pieces mixed in to make it all wearable. Women of all ages will respond to the chunky knits with matte sequins or the elongated menswear vest. The team also kept the latest trends in mind: There was an obligatory touch of '70s nostalgia in the form of cropped flares, a zip-front skirt, and a studded belt bag.

L.A.M.B. used to be for gutsy girls only, but this new outlook should open things up for old and new shoppers alike, whether they're sporty, minimalist, or still channeling '90s No Doubt. It's a drastic change for the brand, and not all the pieces were winners. But don't forget that Gwen has a new fan base of her own for her role on The Voice: There are young girls across the world who are itching to get her look.