Social media marketing automation tools

Thought I'd get the ball rolling on this one - is social media marketing automation good or bad for business? Personally I think it's good if you haven't got the time (or in some cases, the skills/resources) to find or create content.

Some great tools out there for marketing automation:

IFTT: software which allows you to automate across different platforms

SocialOomph: also allows you to follow people back, monitor activity etc.