Bell Racing USA
2013 Helmet Guide

Bell Racing’s commitment to safety and innovation have made their products a fixture among champions for the better part of 6 decades. We’re showcasing some of that history in their 2013 Product Catalog. Not only with a new Vintage line of helmets, but with a major Hollywood film tie-in – RUSH.

Ron Howard’s RUSH (due in theaters fall of 2013) tells the story of Formula One legends Niki Lauda and James Hunt during their unbelievable 1976 campaign for the World Championship. Like Apollo 13, this story is almost unbelievable to those outside of F1. Bell supplied hundreds of historically painted helmets for his feature film RUSH . We capitalized on the partnership with a collectors poster featuring a pivotal moment in the film.

We feel fortunate to be working with such a storied and accomplished brand.