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Google image promotes artist themes

I’ve always thought the way Google changes its logo to connect with a particular event is a really nice touch. It doesn’t necessarily serve a purpose, but I find you always stop to check what the graphics indicate.

Today’s image is by Jeff Koons and serves to promote the new artist themes you can use to personalise your iGoogle homepage. The 70 themes can be viewed geographically – for example Australian artists.

A time limited cafe was set up in Japan earlier in April to promote Artist iGoogle, although not everyone thinks the brand should seek a real world presence.

The goal, said Marissa Mayer, Google’s vice president of search products and user experience, is to give people a chance to connect with artists they like. Few artists turned down Google’s offer to participate, which offers an opportunity to reach a giant audience that isn’t necessarily plugged in to the gallery, rock and catwalk scenes.

Google didn’t pay the artists. It made a contribution to a charity in each of their names.

I’m not quite sure of the value of the themes, but I’ve opted for the Lance Armstrong one (I know he’s a cyclist not an artist) because the Tour de France this year is passing through Lavelanet which is near to my mum’s house.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.
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