French mobile business solution provider Daxium has launched Click&Smiles app in the Middle East that makes it easier to obtain customers’ feedback. The new solution, aimed at establishments such as hotels, restaurants, stores and offices, allows them to improve its business by taking into account their customers’ feedback.

Dubai is expected to be the most competitive city in the Middle East and North Africa by 2025, according to Economist Intelligence Unit (EIU).

Businesses such as catering and food service sector achieve a significant growth in Dubai than in any other market in the world. When faced with such a strong competition, customer service becomes crucial in any business. To help companies measure their customer satisfaction efficiently, Daxium has just released its new feedback app Click&Smiles. The app will replace the manual surveys with a much more creative and fun way to collect customers’ responses.

“We run businesses in a very competitive environment, customers have plenty of options and your competitors are always ready to woo your customers. This solution comes to the aid of professionals seeking to adapt their offer to their customers as much as strengthen customer loyalty for their brands,” says Aymeric de Guerre, manager, Daxium Middle East.

Through this launch, Daxium claims that in order to remain a strong competitor, you’ve got to keep your clients happy: customer feedback software can help you measure and improve satisfaction, identify unhappy customers and get valuable insights from them as to how you can improve your product or service.

“96% of unhappy customers don’t complain and 91% of them will simply choose to never do business with you again,” adds de Guerre.

By using Click&Smiles, professionals are able to customise the application with their own questions, smileys or any icons and to adapt it to their business. It can be deployed in a store, on a counter or a stand. And then, they analyse the feedback thanks to the powerful reports received each week.