Michael explains: “Newcastle are getting a very quick and explosive player who has got a knack of making things happen, or at least he certainly did that last season at Norwich.

“He was really hungry at the start of last season and Norwich really benefitted from that, which is probably why he overtook his brother at that point.

“Jacob then also got the call-up to the England Under-21s late on just in the build-up to the Euros and then he took that on so well and built on it. He featured regularly for them at the Euros too.

“He should be a really exciting player for Newcastle.

“The big question is playing at that level, whether he can develop and adapt quick enough to really fire in the Premier League - but he’s certainly managed the step-ups pretty well so far that should make him an exciting prospect next season.”

Newcastle United new boy Jacob Murphy (Image: Newcastle United)

Was last season a breakthrough campaign for Murphy?

“Very much so. He hadn’t made a league appearance for Norwich before last season, and then he scored a superb goal on his debut against Blackburn Rovers.

“Some Norwich fans were kind of surprised that it was Jacob who was ahead of his brother at the start of last season, because most thought it would be Josh who would really be pressing him claims first and he’d always kind of been ahead of his brother.

“The season before last Jacob had spent a year at Coventry and done pretty well there, even though they were a struggling side.

“That helped him kick on and Alex Neil also had faith in him which helped. Jacob grew into that role and absolutely he was Norwich’s breakthrough player of last season.

“It was a long season for him, he got a little bit tired as the season wore on a bit and then he had some time away with the Under-21s as well, so he had a long season of it and it’ll be interesting how fresh he is come the start of the current campaign.”

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What was it that drove Jacob ahead of his brother in the Norwich pecking order?

“It was his hunger, that certainly played a part,” Michael says.

“I think naturally given that they’re two brothers, they’re twins, they’re so tight that they’re going to bounce off each other and drive each other to the best possible level that they can get. There was certainly a lot of that last season.

“Josh was catching up towards the end of the campaign, he was playing more towards the end of the season because Jacob had played quite a lot and appeared to be tired.

“It’ll be interesting to see how Josh reacts to Jacob leaving, and equally how Jacob reacts to being away from Josh.

“The pair will certainly keep an eye on each other’s progress.

“That hunger and drive Josh had though just put him ahead of his brother last season.”

Matt Ritchie of Newcastle United (11) controls the ball whilst being pursued by Jacob Murphy of Norwich City (22) during the Sky Bet Championship match between Norwich City and Newcastle United (Image: Newcastle United)

Jacob has made it clear he was a boyhood Newcastle fan - do you believe that swayed his decision to leave Norwich?

Michael, with a chuckle, replies: “I think you’ll see a lot of Norwich fans on social media that he was going on about how Norwich was his boyhood team when he signed his new contract.

“History gets rewritten quite easily and he has certainly spent a lot of time here. Norwich fans were taken with him being their own kind of product.

“But clearly the fact it is Newcastle has had a big impact on Jacob wanting to join and I think there’s quite a serious family connection to the club.

“So it is what it is and I’m sure that will help him bed in with the Newcastle fans.

“They will need to be slightly patient with him, because he is explosive - but he does come in and out of games. Defensively there’s still work to do, so in terms of the responsibility laid on him when Newcastle don’t have the ball he still has to progress.

“It’s a big demand on him in the Premier League to be defensively savvy too.

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“They will need to be patient with Jacob because he can turn it on but there is a lot of work there still to do. That’s probably why £12m is getting them a huge amount of potential - providing Jacob is hungry for it - but it is not getting them the finished article.”

Do Norwich think they have got a reasonable deal out of this one at £10m, possibly rising to £12m?

“Yeah I think the general consensus is that Norwich are in a fortunate position because they’ve got both brothers,” Michael explains.

“How much they lose from Jacob is probably dependent on what Josh does next year, so they kind of have a genetic back-up in a way!

“That circumvents a bit of it. I think Norwich fans know they need the money to help them rebuild the squad and they’re kind of paying for past failures in the transfer market.

“In general, obviously many Norwich fans are disappointed to see Jacob go because he was one of the standout players last year, but they can kind of see the reasoning at that price and they’re willing to accept that from the club.

“I think it’s a good deal for everyone really. I wouldn’t say Newcastle have paid over the odds personally. I also wouldn’t say they’ve really paid an eye-watering amount either.

“I think it’s a fair, middle-ground price and everyone can be happy with the deal now and it’s up to Jacob to prove what he can do from here.”