Traffic

May 10, 2006

About an hour ago Google launchedGoogle Trends. Take a look at the analysis graphs it churns out - search trends matched with news stories. Now I can nicely show clients a bit more about how news is impacting the online brand.

And here's how Google trends shows up bad news impacting on branding -
the biggest ever search volume for Foxtons, the fancy but corrupt estate
agent that has been exposed on TV for its dodgy deals, was of course in
April this year when they got the heap of negative coverage.

May 07, 2006

This article on MSNBC says a bit about how much US media are taking a steer in their editorial meetings from blogs:

NBC Nightly News Anchor Brian Williams gets much of his material for The Daily Nightly
from editorial meetings. Part of the chatter at Thursday afternoon's
meeting was all the buzz about those blogs and how they're creating a
more inclusive dialogue.

“It
used to be a few gatekeepers at the top decided what the topics of the
national conversations were going to be,” says Glenn Reynolds of Instapundit.com. “Now it bubbles up from the bottom.”