Eduardo Mella

The White Room was hired to rebrand Eduardo Mella, hairstylist and makeup artist to the stars, Our solution was a timeless, bold typeface that reflected credibility and quality. Born in Canada and of Chilean descent, Mella’s breakthrough moment came when he enrolled in “Mastered,” an online network for stylists. It was there that supermodel hairstylist Sam McKnight noted Mella, who was then unknown, and rated him as “one to watch” on his Instagram feed. Mella was then flown to London, England, to work on set with iconic fashion photographer Nick Knight. Soon after, fashion hair guru Guido Palau also noted Mella’s star quality and asked the young stylist to assist his him and his team at New York’s Fashion Week. Mella returned to Canada to work his magic in TV, film and media where he became a favourite among celebrities, such as Drake, Selena Gomez and Anderson Cooper. His work has appeared in countless international magazines, advertising campaigns and Vogue.com. Mella’s numerous awards, accolades and 18-plus years in the industry are testament to his passion for authenticity. “I’m committed to making everyone feel like a better version of themselves.”