Ozon is daily covering the shows at London Fashion Week through reports by fashion editor Danae Dragonea and photographs by Nikolas Ventourakis.

Jaeger London

This year it’s Jaeger’s 125th anniversary and the British company has the classic designs and prints that you would expect from a commercial collection that has the Londoner businesswoman as the main client.

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Meadham Kirchhoff

Bodies hidden under wide clothes. Men’s t-shirts over gossamer dresses, skirts bound on trousers and flat boots with nails. The two designers have been inspired by “Purity and Illusions” for their SS10 collection, but still it is hard to fall in love with their creations because in some strange way you fill that you just can’t.

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Twenty8Twelve by S. Miller

Alabama girls, rock n roll and at last a collection that is truly “Summer”! Colors, bold prints and sexy swimsuits. The fabrics look like they have lost their shine after long exposure to the sun. This was the last catwalk show for OZON at the 25th London Fashion Week! Next Stop LFW 26!