The report, completed by Pennsylvania-based Tourism Economics, shows Galveston experienced record tourism revenues in 2013, with visitors spending $687.2 million to generate a $951.8 million economic impact to the local economy. These revenues represent a 5% increase from 2012, which was also a record year for the island.

“Tourism is one of Galveston’s most important industries, and we are pleased that our efforts to generate growth have translated into greater revenues for the island,” said Kelly de Schaun, executive director of the Galveston Island Convention & Visitors Bureau. “With this being Texas Tourism Week, I can think of no better way to demonstrate how important tourism is for Galveston and our entire state.”

In addition to an overall increase in visitor spending, Galveston saw an 8% increase in hotel and lodging revenues, generating $136.7 million in 2013. Visitation was also up last year, with the island drawing 5.8 million travelers.

De Schaun said a variety of factors have contributed to Galveston’s tourism growth, including the CVB’s increased marketing efforts and the recent introduction of several new island attractions, such as the $60 million Galveston Island Historic Pleasure Pier that opened in 2011 and operated for its first full season in 2012.

She also said Galveston has seen a spike in national attention in recent years, having been named on “top destination” lists by brands like Travel Channel, Family Vacation Critic and TripAdvisor in 2013.

“Both regionally and nationally, we’ve seen greater interest in Galveston because of its convenient location and diversity of offerings, from beaches and family attractions to historical sites and cruising,” de Schaun said. “We are thrilled by the island’s successes but are working diligently to keep the momentum going.”

Just this month, the Galveston CVB launched the island’s first Certified Tourism Ambassador Program. The CTA program is part of a nationally acclaimed certification curriculum designed to enhance tourism by inspiring members of the hospitality industry – from small business owners to attraction employees – to contribute in making every visitor encounter a positive experience. Trainings will take place through June 20.

De Schaun said she hopes the program will raise the level of customer service on the island, leading to extended stays and repeat business from visitors.