Don’t overthink presents

Apparently, when it comes to present-buying, we can be too thoughtful.

A study* has found that we place buying unique gifts for each person above getting our loved ones similar gifts, even if we know they are guaranteed to like them, a term the researchers have called ‘over-individuation’, suggesting that we can, in fact, be too thoughtful.

But speaking of gifts everyone is guaranteed to love, you can’t go far wrong with a box of macarons, no matter who you are buying for…