NTRA COMMUNICATIONS TO CREATE PHOTO CD FOR DAILY NEWSPAPERS AND OTHER MEDIA

The National Thoroughbred Racing Association (NTRA) announced today at its
third annual Marketing Summit that NTRA Communications will be creating a
special CD-ROM containing photos of top horses, owners, jockeys and trainers
for distribution to newspapers in top-50 markets across the U.S. as well as
those in racing markets. The CD-ROM, which will additionally contain
assorted racing-related logos and graphics, is scheduled to be released
later this month.

"This CD will facilitate coverage of Thoroughbred racing in the mainstream
press by making photo assets readily available to sports editors at a
moment's notice," said Eric Wing, media relations director for the NTRA.
"Editors will tell you that photos are the best method to catch the reader's
interest, so the CD should not only encourage coverage among editors, but
increase awareness and retention of Thoroughbred racing articles among the
readership."

The NTRA's third annual Marketing Summit took place March 11-13 at The
Mirage Hotel and Casino in Las Vegas. The three-day conference featured
presentations on advertising, marketing, promotions, public relations and
new media and included representatives from some 75 tracks, racing
organizations and other companies.

The NTRA is a broad-based coalition of Thoroughbred interests charged with
increasing awareness of Thoroughbred racing and improving economic
conditions for industry participants. The NTRA also conducts the Breeders'
Cup, Thoroughbred racing's year-end Championship consisting of eight races
and $13 million in purses and awards, and the Breeders' Cup National Stakes
Program, which are funded by the industry's owners and breeders. The NTRA
has offices in Lexington, Ky., and New York City. A compendium of NTRA press
releases appears on the NTRA Web site, ntra.com, and at the Web site for the Breeders' Cup Championship,
breederscup.com. Contact the NTRA at ntra@ntra.com.

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