No question: Whitepapers are indispensable in B2B marketing. We explained why in our previous blog post. But which topics are suitable for a successful whitepaper? What is worth talking about? We’re sorry, but: we don’t have the perfect whitepaper topic...

Good B2B white papers are time and resource consuming and often require countless loops for revision. Quite a few companies therefore ask themselves the question: Is it even worth it? They shy away from the effort if the result is uncertain. However, they overlook the...

Trade fairs, F2F meetings and lecture events have played an important role in generating leads for B2B companies in the past. Hence, with the cancellation of such events due to the current social distancing measures, comes the reduction of these lead generation...

With these contents you are reaching your audience in the future What we are currently experiencing is probably the emergence of a new everyday life – private and professional, across all companies and departments. And although this fact may still intimidate us,...

Do you listen to podcasts? The chances are currently 1:1 in Germany that you do. Trend rising (G+J Mobile 360° Survey 2019). Podcasts thus open up an additional communication channel in B2B marketing to reach your own audience with high-quality content. But what is...

Home office is the order of the day. Wherever possible, companies are shifting their employees to work from home. Admittedly, this is not a new phenomenon at least in Germany: As Bitkom found out, 31% (source) of employees have so far generally had the opportunity to...