Pinkathon is the biggest multi-city women's running event to encourage and promote fitness & health among women and create awareness for Breast Cancer. Maximus Events and United Sisters Foundation- led by super model and fitness enthusiast Milind Soman and Former Miss India Gul Panag announced the launch of the 2nd Edition of Pinkathon Delhi, 2014.

Giving
out the message of 'Each One Kheench One'; Pinkathon urges all men to
encourage at least one special woman in their life to participate.
Registrations for the annual women's run are open for all three
categories - 10 km, 5 km and 3 km.

The
multi city event running in its 2ndyear
was a huge success last year, where more than 2500 participants
including women from corporates, colleges and social platforms
participated in the run under various categories. Pinkathon is now
spread across 6 cities, expanding to Ahmedabad and Chennai in 2014.

In
Focus

Announcing
the launch Milind Soman said, "After
the encouraging response from last year, Pinkathon is back in the
capital. Following our new mantra of 'Each One Kheench One', I
personally urge all the men to show their support by encouraging the
special women in their life to participate. And I am confident this
time also the capital will come together with full vigour to help
spread the awareness about breast cancer."

Former
Miss India and Fitness Enthusiast Gul Panag said, "It's
a pleasure to be associated with Pinkathon for consecutively 2 years.
I feel that a platform like Pinkathon is very important in today's
age not just to create awareness about the much neglected disease but
also encourage women to come out of their shell and talk about it. I
wish Milind all the success in this noble endeavour and urge the
citizens of Delhi to 'Each One Kheench One'.

Deveika
Bhojwani, Vice President Women's Cancer Initiative-Tata Memorial
Hospital said, "Having worked towards
the cause of breast cancer awareness for several years, I firmly
believe that Indian women need to realize how important it is to
understand the ailment and its risks. In addition, it is crucial to
get yourself checked, spread the word on a personal basis, and adopt
fitness as a way of life."

Reema
Sanghavi, Managing Director, Maximus MICE & Media Solutions Pvt.
Ltd. Said, "Running is one of the top
10 ways to help prevent breast cancer, not only promoting well-being
but also raising immunity levels and improving health to help fight
diseases like cancer. Maximus is proud of Pinkathon as our leading
Intellectual Property working towards a noble cause."

This
year Pinkathon has joined hands with Globe-athon for a cause to end
Women's Cancer. Globe-athon is a worldwide movement of physician
leaders, advocacy groups, professional societies, government
officials and everyday people to build unprecedented public awareness
about the global impact of gynaecologic cancers.

Globe-athon
is the first international movement focused on the prevention and
early detection of all Gynaecological Cancers- uterine, cervical,
ovarian, vaginal and vulvar.