Family Tree DNA (FTDNA) Will Keep “Family Finder” DNA Product At New Reduced Price Of $99; Their Recent Sale Was Successful Resulting In “Family Finder” Product Staying At New Lower Cost Of $99

You may remember that I made a post on July 17, 2013 noting that at that time Family Tree DNA (FTDNA) was having a “big” sale on one of its DNA products geared for genealogists called “Family Finder”. At that time, the sale was going to last until July 26, 2013. The sale price was $99 instead of the usual $199 for the Family Finder product.

Here is a link to that previous post on the Family Tree DNA sale that was going to take place:

Apparently, the sale took place and was considered a great success. A success to the point that Family Tree DNA plans on keeping the genealogy focused product Family Finder at that new price of $99.

So if you happened to miss the sale date of July 26, 2013, you now have a “reprieve” because the company did not restore the product price to the former price but instead has chosen to keep it at the sale price of $99.

Dick Eastman also had a post in his online newsletter dated July 26, 2013 about the new lower level price for the product. You can read his news item about this Family Tree DNA price decrease at:

Once again you may be noticing that DNA testing costs seem to be coming down dramatically across the board among all of the providers of the services. Competition is great isn’t it? You are now getting much more “testing” for a whole lot less cost!

There are many genealogy researchers that have previously spent hundreds of dollars in getting their DNA tested years ago at what were very high costs to them. Full-blown comprehensive tests that might have cost $300 to $400 dollars as recent as a few years ago, can now be had for about $100.

Cost barriers preventing you from having a DNA test are shrinking rapidly. If you have not had your DNA tested as another “research tool” for your genealogy, now may be the time as the prices keep coming down.