Our study falls in line with current trends of companies using inbound marketing strategies to substantiate their marketing campaigns and extend public reach to generate business. A recent 2010 study analyzing the Internet habits of U.S. citizens found that 78% of all U.S. Internet users say that they use the Internet to research products, indicating a continuous, upward trend. In its 2010 Staffing Company Survey, Staffing Industry Analysts (SIA) analyzed the highest bang-to-buck marketing & sales tactics for staffing firms. Survey results showed that six of the eight marketing tactics that were said to be the most effective in generating sales were internet-related:

The key takeaway of this research is that typical staffing firms can increase their sales by investing more resources into inbound marketing tools. Technology and software has made it possible for these smaller companies to be just as effective as the top 25 staffing firms.

It is important that this industry grows through the use of productive inbound marketing strategies that help staffing agencies improve their online presence to attract clients and talent. While this research is industry specific, the principles of inbound marketing can be applied to any type of business in any industry.

GRM’s HubSpot Certified professionals provide inbound marketing programs for the staffing industry. Enhance brand awareness and drive your sales by attracting qualified leads to your website through search engine optimization (SEO) techniques, email marketing, public Relations, social media and blogging. GRM is recognized as the first company in the nation with HubSpot Certified professionals to serve the staffing field. For more information about GRM, please visit www.grmwebsite.com or call 732-380-8400.