Posts Tagged ‘newspaper’

Impact Gives Way to Conflict and Shock Value When Determining What’s Newsworthy News is constantly changing and the factors that determine newsworthiness constantly evolve as well. The changes in what is defined as news and how that information is presented are primarily driven by shifts in the habits and interests of the community, and by […]

Reading the Fort Worth Star-Telegram this morning, I saw the story, “Injection well called ‘plausible’ culprit.” It reported on the conclusions of a study by researchers at Southern Methodist University looking into whether recent seismic activity in the area could have been caused by natural gas drilling techniques. They determined it is “plausible.” But the […]

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Founder and president of DPK Public Relations, an independent public relations practice based in Texas. Specialties include managing issues, crisis communications planning and response, media relations and strategic guidance.