Microsoft HoloLens is a device that enables a wide variety of mixed reality experiences, opening up a new era of possibilities in which the physical nature of the world around you interacts with the digital content at your fingertips. Throughout my time at Ten Gun working with the HoloLens teams I consulted on marketing strategy and brand guidance, as well as played a role in developing visual assets and lifestyle photography to portray genuine experiential imagery for the brand. On a multi-disciplinary team, I coordinated, captured, and launched the first interactive 360-degree photographic asset to hit Microsoft’s web platforms, and pioneered intentions for the brand to activate 360 content across various channels.