Archive for October, 2008

Being aware of how much traffic and conversions you receive through your website is extremely important. If you own an online store front, bringing people to your website and influencing purchases is a key component to your online success. Even more, if you are using email marketing to drive traffic to your website, it is [...]

This post is a follow up to yesterday’s Pulling for Max, My Best Friend. First, thank you from the bottom of my heart. From Max’s, too. Below I will give you my perspectives on the day and hope that I’m speaking well for Max. Wow! What an incredible outpouring of love. The spirit of this community [...]

Submitted for your consideration during this Halloween season. A true spooky startup legend. A teenage boy and his girlfriend were enjoying the October moonlight shining on a pond at a park just outside of town. The radio was playing their favorite song when it was crudely interrupted. It was a special bulletin and an almost frantic announcer exclaimed: [...]

“So fluffy!” “That head!” “What a big puppy!” “He can hold three?!” Variations of these words always seem to blurt out of people as they encounter the one-and-only, life-loving Maximus Sloan. Those of you who know Max adore him. Today, friends, he needs your support. Among neighbors, it’s no secret [...]

On Tuesday, we talked to StartupNation’s latest success, Bill Clanton. He used press releases to catapult business sales for his new business, Quick Bridge Solutions, http://www.quickbridgesolutions.com/… even during today’s tough times. Here are some more great tips from Bill… What publicity activities do you plan to do in the future and why? I plan [...]

Halloween fun for grown-ups. That’s this week’s theme. Our featured invention from our friends at InventionHome this week is “Cruisin’ Casket”. This product has an issued U.S. Utility patent, and was invented by the team of Daniel Mendez, Vicky Mendez and Daniel T. Mendez. Cruisin’ Casket is a car-shaped coffin that enables the car aficionado [...]

I have been reading or more truthfully, listening to Seth Godin’s book All Marketer’s are Liars. Seth Godin is the author of the best selling marketing books over the past decade. Let me clear the air, he doesn’t actually believe that all marketer’s are liars. The title, I think is mainly to attract attention and stir up [...]

Getting your product onto a mass retailer’s shelf is only the tip of the iceberg when it comes to product success. Once the product is placed….it goes into the Survival Mode! Have you ever looked down the aisle at your local Walgreens? What is it that you see? PRODUCTS, millions of them; this friend is [...]

Awhile back, I mentioned the importance of surveys and how they can help you gain valuable insight into your readers’ minds. Today I am going to discuss how you can leverage surveys to get the most information from your audience. A survey is a great tool because it allows you to hear the opinions of [...]

Have you heard about the most recent StartupNation success? After using the StartupNation site just like you are now, fellow entrepreneur Bill Clanton hit it big with his new business, Quick Bridge Solutions, http://www.quickbridgesolutions.com/. Although he is currently swamped with new orders, Bill took a few minutes for a two-part interview. Here’s what he had [...]

The Marketing to Moms Coalition just released their Moms Annual Media Survey 2008. The group surveyed 1,033 Moms all with children under 18 living at home via an online questionnaire. Moms currently spend an estimated $2.1 trillion dollars in the U.S. marketplace. Needless to say, knowing how to reach this key demographic can give your [...]

Here’s an excerpt from Sam Carpenter’s book Work The System: The Simple Mechanics of Making More and Working Less… Eight years ago, in the depths of my workplace chaos, I was also dealing with a very sick body and an exhausted mind. I was delirious during the day and couldn’t sleep at night. My doctor [...]

As an email marketer, keeping a good rapport with customers is essential in maintaining great campaigns. Perhaps more importantly, making certain that your emails are well received by Internet Service Provider (ISPs) and other email receivers can play a huge role in your overall sending reputation. In order to leave a good impression with gatekeepers [...]

I am now in the process of designing and costing my first collection. Originally, I had wanted to offer an upper moderate priced collection of women’s clothing using natural fabrics. Well, I have found the numbers just don’t make sense. I started to question my desire to use fine fabrics such as silk and linen and [...]

Negativity surrounds us. But now, more than ever, it’s important to stay positive. After all, it can be really easy to spread negative comments and get caught in a downward spiral of hopelessness. Don’t let it happen to you! Toxic communications and people can be detrimental to your health and hurt your business. Without knowing [...]

Interesting article in the NYTimes: Leave it to the Germans to combine livestock with lodging. In the last decade, hundreds of farms throughout Germany have transformed old barns and potato warehouses into heuhotels, or hay hotels, where guests spend the night on a bed of dried grass. The eco-friendly hotels (no sheets to change) are [...]

Several years ago we had our house remodeled. Immediately after, we “flipped” another house. In both cases, numerous subcontractors, both experienced and inexperienced, did the work. Linda was the interior designer. I was the general contractor. In this world of framers, plumbers, electricians, roofers, and concrete specialists, there is an interesting commonality among inexperienced subcontractors: [...]

Home entrepreneurs are highly efficient people. They have to be; if they miss that mortgage payment, they lose the “home” part of that title. We’re expected to write, edit, post, design, build, market, sell, and 2.3 gazillion other duties to get our business off the ground, or at least out of the guest bedroom. Oh, yeah, and [...]

The market for buying and selling email lists has taken a dramatic downturn. According to the latest in Worldata’s List Price Index, the market has seen the biggest decline in over 20 years for the exchange of business-to-business and business-to-consumer email lists. So after all, why is buying or selling email lists against email marketing [...]

As a small business publicist, I’ve been watching all of the political debates and television commercials with much interest. Some of the comments and images anger me and others make me think – “Is that true?” Beware of media opinions. As many of you know, PR specialists carefully train candidates on what to say and [...]