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Ken Segall’s new book, Insanely Simple: The Obsession That Drive Apple’s Success, made its debut this week, and one of the more entertaining anecdotes within details Steve Jobs’s plans to celebrate the one millionth iMac purchase. Rather than a $10,000 iTunes Gift Card like the company usually offers up for milestone App Store downloads, Steve [...] Related Stories Apple Welcomes New Retairead more

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The new biography Insanely Simple: The Obsession That Drives Apple's Success contains a lot of interesting new facts about computer pioneer Steve Jobs. Sure, you may already know that the FBI had a massive file on the Apple CEO deta... Read Post

Among the many anecdotes about Steve Jobs included in Ken Segall's new book, Insanely Simple: The Obsession That Drives Apple's Success, one in particular stands out for its glimpse into Jobs' character, providing evidence of his wi... Read Post

In his new book, former TBWA\Chiat\Day creative director Ken Segall revealed that Steve Jobs wanted to dress up as Willy Wonka and give a tour of Apple to the purchaser of the one millionth iMac.
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