'Net Features : consumer spendinghttp://www.websitemagazine.com/content/blogs/posts/archive/tags/consumer+spending/default.aspxTags: consumer spendingenCommunityServer 2008 SP2 (Build: 31104.93)Consumer Spending Explodes from the App Stores; Games Still Lead the Wayhttp://www.websitemagazine.com/content/blogs/posts/archive/2014/02/06/consumer-spending-explodes-from-the-app-stores.aspxThu, 06 Feb 2014 14:59:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:30983Pete Prestipino1http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=30983http://www.websitemagazine.com/content/blogs/posts/archive/2014/02/06/consumer-spending-explodes-from-the-app-stores.aspx#comments<p><strong>App Annie provided some interesting data on the top-growing countries, categories and app stores in its recently released App Annie Index 2013 Retrospective report.&nbsp;</strong></p>
<p>Data from the marketing intelligence and analytics platform revealed that &quot;Freemium&quot; as a business model continued to be massively successful for a range of app categories in 2013. </p>
<p>To the surprise of few, the &#39;Games&#39; category experienced the most consumer spending last year with both the iOS App Store and Google Play experiencing surges in app store game revenue (at the expense of the handheld game market).&nbsp;</p>
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<div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=30983" width="1" height="1">consumer spendinggamesappannieConsumers Spend More with Free Returnshttp://www.websitemagazine.com/content/blogs/posts/archive/2013/11/24/consumers-spend-more-with-free-returns.aspxMon, 25 Nov 2013 01:30:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:29072Allison Howen1http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=29072http://www.websitemagazine.com/content/blogs/posts/archive/2013/11/24/consumers-spend-more-with-free-returns.aspx#comments<hr />
<p><strong>For consumers, it can be intimidating to make a big purchase online. However, a new study from <a href="http://www.walkersands.com/" target="_blank">Walker Sands</a> reveals the amount that consumers are willing to spend increases significantly when there is less risk associated with making a purchase.</strong></p>
<p>The digital agency&rsquo;s <a href="http://www.walkersands.com/futureofretail" target="_blank">2014 Future of Retail Stud</a>y shows that 45 percent of consumers have spent as much as $500 on an online purchase without seeing the product first, while 16 percent have spent up to $1,000 and 10 percent have spent even more than that. That said, the study found that if free returns are offered consumers will spend even more without seeing a product first. For example, 21 percent would spend between $501 and $1000 and 30 percent would spend more than $1,000.</p>
<p>In addition to free returns, the study found that 80 percent of consumers would shop online more often if free shipping was offered, 66 percent would shop online more if one-day shipping was offered and 48 percent would shop online more frequently if easy returns were offered.</p>
<p>&ldquo;As shoppers become more comfortable purchasing products online, retailers must ensure they&rsquo;re making the path to purchase &ndash; and return &ndash; as easy as possible, or they&rsquo;ll go elsewhere,&rdquo; says Tory Patrick, account director and lead of the retail technology practice at Walker Sands. &ldquo;Consumers are ready to jump into the convenience of regular online purchases, but want less risk and hassle associated with making a mistake and needing to make a return.&rdquo;</p>
<p>And while consumers purchase nearly every type of item online nowadays, the most popular types of items purchased in the last year are consumer electronics (69 percent), books (67 percent), clothing and apparel (63 percent) and household goods (38 percent).</p>
<p>&ldquo;Aside from luxury goods and home improvement supplies, our study revealed that at least one in five consumers have purchased products in categories across the board in the past last year,&rdquo; says Patrick. &ldquo;The in-store experience must tie in to online sales to keep consumers engaged in every industry. The importance of e-commerce is no longer just for specific types of retailers &ndash; an online presence is now required for every type of business.&rdquo;</p>
<p>In addition, the study shed light on the dominance of Amazon, revealing that 95 percent of consumers have purchased items from the e-commerce juggernaut within the last year. And while 40 percent of consumers are willing to purchase any kind of product on Amazon.com, the items consumers are most opposed to purchase from the site are food (37 percent), luxury goods (29 percent) and consumer packaged goods (11 percent).</p>
<p>&ldquo;While it&rsquo;s not surprising that more consumers are shopping online, the rate at which they&rsquo;re spending money and shopping on third-party websites, such as Amazon, continues to be a threat for retailers across industries, especially as the frequency and type of products they&rsquo;re willing to purchase on the site continues to expand,&rdquo; says Patrick. &ldquo;Even for items that have the highest opposition rates, the majority of consumers are willing to purchase them online.&rdquo;</p>
<div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=29072" width="1" height="1">consumer spendingwm-ecommercewalker sands communicationsfuture of retail studyfree returns2009 Holiday Shopping Trends: Consumers to Buy Early, Buy Lesshttp://www.websitemagazine.com/content/blogs/posts/archive/2009/10/13/2009-holiday-shopping-trends-consumers-to-buy-early-buy-less.aspxTue, 13 Oct 2009 15:07:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:10651Mike Phillips0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=10651http://www.websitemagazine.com/content/blogs/posts/archive/2009/10/13/2009-holiday-shopping-trends-consumers-to-buy-early-buy-less.aspx#comments<p><a href="http://www.performics.com/">Performics</a>, a performance marketing solution provider, has released details of a September 2009 consumer survey, &ldquo;2009 Online Buyer Economic Trends Study.&rdquo; The results are not shocking - of those surveyed, 29 percent will be shopping earlier than they did last year, and 60 percent plan to spend less. But a look into the details of the study reveal some interesting insights for retailers and marketers.</p>
<ul>
<li>Nearly three-quarters of respondents who said they will spend less report buying fewer items, not necessarily spending less per item.</li>
<li>Two-thirds will not be buying gifts for some people who they bought for last year.</li>
<li>Of those who won&#39;t be getting holiday cheer, friends, co-workers and extended family top the list.</li>
</ul>
<p>There are also significant differences by gender in this year&#39;s expected holiday shopping trends.</p>
<ul>
<li>35 percent of women will start shopping earlier, compared to 19 percent of men.</li>
<li>A full 66 percent of women will spend less, compared to just 48 percent of men.</li>
</ul>
<p>For retailers, this is a strong reminder to start holiday promotions ASAP. It does not suggest, however, that retailers need to slash prices. While fewer items may be purchased, there is no indication that big-ticket items will fall out of favor. Performics also reported on a recent projection by the National Retail Federation, who says that overall holiday sales will fall one percent this year - an improvement over last year&#39;s 3.4 percent drop.</p>
<p>Yet another <a href="http://www.reuters.com/article/pressRelease/idUS34743+13-Oct-2009+BW20091013">study by NPD Group, Inc.</a>, a leading market research company, shows a less grim picture than the Performics data. NPD&#39;s study shows that only 30 percent of shoppers plan to spend less this holiday. Also encouraging is that there is no change in the top five categories for consumer holiday spending. They are:</p>
<ul>
<li>Apparel - 49%</li>
<li>Toys -&nbsp;&nbsp;&nbsp;&nbsp; 34%</li>
<li>Movies -&nbsp; 29%</li>
<li>Books and Electronics - 28%</li>
<li>Peripherals, Digital &amp; Video Cameras, MP3 Players - 24%</li>
</ul>
<p>And from those categories, books and electronics; and peripherals, digital &amp; video cameras, MP3 players are the only ones that saw an increase over 2008.</p>
<p>The bad news from all of this is that consumers are undoubtedly planning to spend less this year. The good news? Consumers are still ready to spend money on popular online retail items. And even if they buy fewer items, they are not necessarily going to spend less per item.<br /><b><br />
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<div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=10651" width="1" height="1">holiday marketingonline retailersconsumer spendingholidaye-tailtopoct10Consumers Still Spendinghttp://www.websitemagazine.com/content/blogs/posts/archive/2009/05/07/consumers-still-spending-ecommerce.aspxFri, 08 May 2009 01:00:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:8347Pete Prestipino0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=8347http://www.websitemagazine.com/content/blogs/posts/archive/2009/05/07/consumers-still-spending-ecommerce.aspx#comments<p><a href="http://performics.com"><b>Performics</b></a> unveiled a study which revealed that online retailers may still find themselves well positioned in this depressed economy, with 60 percent of respondents saying they will spend equal or more money online in the next 60 days than they did at this time last year.<br /><br />&ldquo;Despite difficult economic conditions, consumers still seem willing to spend money online, especially when offered incentives through coupons and other online discounts,&rdquo; said Nick Beil, CEO of Performics. &ldquo;These findings suggest marketers must implement actionable strategies that more effectively reach cost-conscious consumers to generate sales throughout the recession.&rdquo;<br /><br /><i>Other interesting finding from the study incldue: </i></p>
<ul>
<li>70 percent of respondents used coupons when making purchases to save money. </li>
</ul>
<ul>
<li>More than one-third of respondents say they are more likely to click on banner ads or sponsored search listings while shopping online to find better deals. </li>
</ul>
<ul>
<li>Eighty-five percent of respondents say the recession will have a lasting impact on saving and spending habits. </li>
</ul>
<ul>
<li>More than one-third of those receiving a tax refund will be applying it to debt. </li>
</ul>
<div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=8347" width="1" height="1">E-Commerceecommerceperformicsconsumer spendingnick beil