A strategic course to drive business value from your category

Category Management (CatMan) is a term many use, but few agree on what it actually is. This one-day workshop first takes you through what CatMan is and its lead role. We then explore some of the common elements - understanding your supply base, segmenting options, and knowing the category markets and how to leverage them. It is a hands-on workshop where you will be analysing your current or potential category, and taking a few deep dives into the analytics and market intelligence CatMans use to become a category leader and trusted advisor in their organisations.

"Thought-provoking. Open and affable manner, frank perspective. Discussion on 'what is CM' and category scorecards was particularly valuable."- Category Manager

"Was easy to follow, with open forums. I learned a lot about market segments, KPIs/scorecards, and competition." - Contracts & Procurement Graduate

Masterclass

Sara is one of Asia Pacific’s most experienced advisors to both buyers and sellers alike. She has consulted to over 150 organisations, spanning 51 countries, developing hundreds of contracts representing some $18 billion in spend. She was a National Partner at Deloitte (Australia) and Global Thought Leader on outsourcing and now performs research and teaches at universities in addition to running The Cullen Group, a training, publishing, and consulting firm.

Her in-depth knowledge is globally recognised. She is a widely published, internationally recognised author having written 19 books and 127 best practice and research publications. She conducts reviews for the likes of Harvard Business Review, California Management Review, and the Journal of Information Technology. Sara has been featured in publications such as the Australian Financial Review, Computerworld, Directions in Government, Information Economics Journal, Insurance Directions, MIS, MISQ Executive, New Accountant, Property Australia, Oxford Handbook, Outlook India, and Strategic Asset Management.

Sara leads corporate training programs covering sourcing, negotiation, and contract management for over 6200 participants across Asia Pacific. She regularly lectures at universities including Melbourne, Monash, NSW, QLD, RMIT and the Australian Defence Force Academy, in addition to universities in the UK, S Korea, and Mexico. She recently developed the University of Melbourne's online course on the subject of large organisations migrating to cloud services and infrastructure.

Sara has a PhD, a MBA, and BSc. She is a Chartered Accountant (US), Certified Mediator, and Certified Trainer. She is a Fellow at the University of Melbourne and a Research Associate at the London School of Economics.

Dr Cullen was recently recognised by the Global Sourcing Association (UK) as one of the world's foremost thought leaders in their A-list of trailblazers.

Sara is the author of the best-selling book The Contract Scorecard and co-author of Outsourcing: All you need to know

The Contract Scorecard and

Outsourcing: All you need to know

WHY ATTEND

Becoming a category manager means becoming a leader and trusted advisor for the business in your category. The business expects you to have deep market knowledge, be able to steer the contract lifecycles for all your category contracts, and drive performance from category providers. This one-day workshop is designed so that you can become the leader in your field, develop your capability, and plan your category's success.

WHO SHOULD ATTEND

All category managers, whether new to category management or an experienced professional. The workshop is also valuable for any individual designing and developing category management capabilities within an organisation.