'Days of our Lives' Hits Another 20-Month Ratings High

Days of our Lives has once again delivered its most-watched week in 20 months, averaging 2.806 million viewers for the daytime ratings week of November 9-13, making it the most-watched week for the iconic soap opera since February 17-21, 2014 (2.836 million).

Days, which reached the 50th anniversary of its 1965 series premiere on November 8, has now generated week-to-week gains for the last three weeks in a row in total viewers, as well as women 18-49 and women 18-34.

For the week of November 9-13, Days of our Lives (0.89 rating, 6 share among women 18-49, 0.53 rating among women 18-34) tied for #3 among network daytime series in the women 18-49 demographic, ranked #6 in the women 18-34 race and finished #9 in total viewers, according to “live plus same day” viewing data from Nielsen Media Research.

In addition to this being the show’s most-watched week since February 2014, in women 18-49 rating, the 0.89 makes it the top-scoring week for Days of our Lives in the past year (since October 13-17, 2014, 0.89), while equaling the show’s high in nearly 14 months (since September 15-19, 2014, 0.90). Among women 18-34, last week’s 0.53 rating is the show’s strongest in 18 months (since May 12-16, 2014, 0.53) and matches its best since one week before that (May 5-9, 2014, 0.56).

Versus the same week last year, Days of our Lives grew +16% in total viewers (2.806 million vs. 2.411 million for the week of Nov. 10-14, 2014), +56% in women 18-34 (0.53 vs. 0.34), +13% in women 18-49 (0.89 vs. 0.79) and +13% in women 25-54 (1.18 vs. 1.04).

In “most current” results for the 2015-16 season thus far, Days of our Lives ranks #5 among network daytime series in the women 18-49 category and is tied for #5 in the women 18-34 demo.