Gustavo Piqueira-Brigaderia Easter Edition 2012 Packaging

At Design Interviews

Interview with Gustavo Piqueira : Frank Scott: What is the main principle, idea and inspiration behind your design?. Gustavo Piqueira : By positioning the brigadeiros into the vintage ads and combining the brand&#039;s vibrant universe, the visual identity becomes a pictorial representation of old advertising set within a new context. Fun and certainly unique. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Gustavo Piqueira : At such commemorative times of the year when brands tend to use similar visual codes, there is nothing better than moving away from clichés. And find a solution which truly captivates people. .Frank Scott: What are your future plans for this award winning design?. Gustavo Piqueira : As it is a Special Edition, its charm resides on the fact that it will not be repeated again as it is, but we hope that it inspires other designs and projects. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Gustavo Piqueira : Brigaderia was already a partner of Casa Rex. We&#039;ve have developed their visual identity and all special edition packaging since then. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Gustavo Piqueira : The products are produced and commercialized by Brigaderia. .Frank Scott: What made you design this particular type of work?. Gustavo Piqueira : Brigaderia is a great partner and we wanted to make an original design coherent with its unique visual identity.
.Frank Scott: Who is the target customer for his design?. Gustavo Piqueira : Everyone who love&#039;s chocolate and the brigadeiro sweet&#039;s. Brigaderia&#039;s clients are people of higher income and of all age groups.
.Frank Scott: What sets this design apart from other similar or resembling concepts?. Gustavo Piqueira : We&#039;ve approached an Eastern Edition without turning to the season&#039;s typical icons and imagery, which makes it fresh and original.
.Frank Scott: How did you come up with the name for this design? What does it mean?. Gustavo Piqueira : The name is simply the actual description of the project, since we were developing a packaging for Briaderia&#039;s Eastern Special Edition.
.Frank Scott: What is the most unique aspect of your design?. Gustavo Piqueira : The way we always try to approach traditional concepts with a fresh and fun perspective.
.Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Gustavo Piqueira : The project was developed by Casa Rex&#039;s team of graphic and packaging designers. Gustavo Piqueira, head of Casa Rex and Samia Jacintho were the project&#039;s creative directors. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Gustavo Piqueira : The challenge we put on ourselves were to find a way to make an Easter packaging without using the usual Easter symbols.
.Frank Scott: How did you decide to submit your design to an international design competition?. Gustavo Piqueira : Both Casa Rex and Brigaderia are very proud of this project and its an honor for us to help disseminate Brazilian design.
.Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Gustavo Piqueira : Coming up with a fresh creative concept is always, in a way or another, a challenge, which helps you to tackle your next task.
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