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1 Response to “A big couple of weeks for mainstreaming green…”

Sometimes, when I read about corporations going all greenish, I feel cynical, thinking, “Pshaw, they just want more profit, and a better way to sell their products to the public, who wants an easy way to feel better about themselves and their lack of substantial contributions.” On one hand, actually *buying* something doesn’t make you more green, though that’s the message that sometimes goes out. Reducing consumption does help.

On the other hand, *I* belong to a major corporation, and have belonged to several in my lifetime, and notice that the green push is most often backed by employees who care, who get together and show management that they can save money in things like composting their trash and stocking the breakroom with reusable items, as well as starting to look at more sustainable packaging options for the products they push.

I’ve worked at a major branding firms, and have, over and over again, heard more people ask us to focus on the most sustainable ways to produce their things, even when it comes to company stationery.