Unlocking business value: The Future of Social Content

Social media content has changed considerably over the years, from text based to images, GIFs to video. While newer formats like video can be a powerful way for organisations to engage with new and existing audiences, you need to be strategic about how (and when) you use it.

So we’ve gathered together leading social media content experts to show you how to get real business value by adding video to your content mix.

Join us for our latest Hootsuite Social Breakfast for a chance to network with your peers in social media—while we serve up great advice about the smartest content mix for your business, including how to successfully use video in your social strategy.

I nostri speaker dell'evento

Penny Wilson (Host)

CMO, Hootsuite

Penny Wilson has more than 30 years of experience in senior marketing and executive leadership roles, primarily in the technology industry. Her previous roles include Chief Marketing Officer (CMO) at Juniper Networks, CMO and senior vice president at Macromedia and executive positions at Alias | Wavefront and Merrill Lynch. At Macromedia, Penny led the company’s worldwide marketing efforts up to and through a successful $3.4 billion acquisition by Adobe Systems Inc. Outside of Hootsuite, Penny pursues her passion for lifelong learning as the founder and president of nognz brain fitness.

Michael Stenberg (Keynote)

Global Vice President Digital Marketing, Siemens

Michael Stenberg is responsible for the company’s global online presence and digital footprint. In this capacity, he is in charge of the strategic expansion and further development of the online and mobile properties www.siemens.com across 90 countries as well as for the company’s worldwide social media activities. In his previous position as Partner Director at Yahoo! Germany GmbH, Michael was responsible for the company’s business with partners in Germany, Austria, Switzerland and Eastern Europe. Stenberg has more than 20 years of experience in the IT, telecommunications and media industry.

Adam Reader

Senior Strategist, Lida (MC Saatchi Group)

As a Senior Strategist at LIDA, Adam develops digital, social and CRM comms strategies for many of agencies’ key clients across Travel, FMCG and Charity. With a strong background in social and community management, Adam also heads up the agencies’ social content team as well as writing for and contributing to many industry and national publications.

Cass Gowing

Global Social Media Manager, AllSaints

Leading East London fashion brand AllSaints' global social strategy since 2015, Cass has a wealth of experience within the fashion and digital sector. First bursting onto the scene as a fashion blogger in 2010, Cass has since managed various luxury and high street retail brands' social accounts on an international level.

Nerissa MacDonald

Regional Manager EMEA Marketing Partnerships, Facebook

Nerissa has served in the Ad Serving, Programmatic, Ad Network, Data and now Social industries over the last 13 years mainly on the Ad tech sales side. Her experience with companies such as Adconion, Mediamind, Adform and now Facebook Marketing Partners brings a variety of viewpoints across all channels in digital advertising. A Global Sales leader, she has a unique perspective on the Adtech industry and how it has evolved over the past 10 years. Her role as Regional Manager EMEA on the Marketing Partners team at Facebook sees a focus on integrating new partners into Facebook and working across the region with Agencies and Advertisers to assist them on adopting new technologies.

Ruari Cathmoir

Social Marketing Manager, Majestic Wine

As Social Marketing Manager at Majestic, Ruari is responsible for planning and executing strategy for Majestic Wine's core social channels, in addition to managing 210 stores each with individual Twitter accounts and Facebook pages. He is a strong believer in communicating and growing an audience through conversation and storytelling, with content at its heart. His background in the on-trade and off-trade give him a unique insight into the needs of customer and retailer in the drinks trade.