Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Weight Management and Wellbeing in North Macedonia

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Executive Summary

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PROSPECTS

Greater concern about appearance leads to higher sales

Weight management and wellbeing saw rapid current value growth in 2019. Physical appearance is becoming increasingly important to local consumers, with the cultural imperative to look good and be fit.

Obesity a growing problem due to sedentary lifestyles

As in many other countries around the world, the prevalence of overweight and obesity is also on the rise in North Macedonia. Although the situation is not comparable with that in highly developed countries, which are facing an obesity epidemic, it is certainly becoming a growing issue.

Modern distribution channels become increasingly popular

Direct selling was a major distribution channel for weight management and wellbeing in 2019, the biggest after chemists/pharmacies. Nevertheless, both these channels lost value share in this year.

COMPETITIVE LANDSCAPE

Herbalife Nutrition sees strong growth due to more agents and a wide product range

In 2019, Slim Line International remained the leading player in weight management and wellbeing in value terms, thanks to the strength of its SLC Meal Replacement brand. Whilst the company’s value share declined slightly once again, that of second-ranked Herbalife Nutrition increased.

Domestic manufacturers hold strong positions

Several domestic companies maintained a presence in weight management and wellbeing in 2019. Amongst them, Vitalia Nikola is by far the most successful and largest domestic player, and is able to compete with renowned international manufacturers.

Few television advertisements due to high cost, leading to a move to social media

Weight management and wellbeing products are either advertised via television commercials or through press advertisements, depending on the financial capability of their respective producers. Television advertisements are much more effective, but only a handful of players can afford them.

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