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Why NoSQL?“Zynga’s games serve over 235 million active users per month. We depend on technology from Couchbase to make that possible. We have improved the performance and availability of our games while reducing hardware and administration costs. We will continue to transition our data from relational databases to Couchbase technology.”Cadir LeeChief Technology Officer, Zynga

Couchbase->Cloudera Connector Use Case40 milliseconds to respond with the decision.profiles, real time campaign statistics321profiles, campaignsThis illustration demonstrates how Couchbase and Hadoop work together in an interactive web application environment, in this instance an ad targeting system. In this architecture, (1) click-stream data and other events are fed into CDH from a wide variety of sources (2) the data is analyzed using MapReduce to generate hundreds of millions of user profiles; then, based on which ad campaigns are running, selected user profiles are loaded into Couchbase where (3) ad targeting logic can query Couchbase with sub-millisecond latency to get the data needed to make optimized decisions about real-time ad placement.events