Communications architecture: Vision, mission and themes

Communications architecture:

The foundation of any effective communications strategy is a clear and concise articulation of the organisation’s vision and mission. From these, the organisation’s positioning, strategic themes and messages can be developed for use in all communications activities.

An organisation’s vison and mission derive from its strategic goals. In CERN’s case, we divide these into scientific and “beyond science” goals.

CERN’s scientific goals for the period2017-2021 (as laid out in the Medium-Term Plan) are:

to prepare for a post-LHC high-energy accelerator project through design studies (CLIC and FCC) and a vigorous accelerator R&D programme (AWAKE and others).

CERN’s "beyond science" goals are:

to be a politically neutral voice for science, advocating investment in fundamental research and evidence-based policy;

to build further links with industry in terms of the transfer of knowledge from CERN to industry;

to train a new generation of scientists and engineers;

to inspire and nurture scientific awareness in all citizens.

CERN’s Vision

CERN’s vision is articulated as:

To gain understanding of the most fundamental particles and laws of the Universe

This statement underscores the fact that CERN is first and foremost a research laboratory for fundamental physics. This is the "core business" of the Organization, around which all other activities are built.

CERN’s Mission

The following statement articulates how CERN intends to achieve the above-mentioned vision.

CERN’s mission is:

To provide a unique range of particle accelerator facilities that enable research at the forefront of human knowledge

To perform world-class research in fundamental physics

To unite people from all over the world to push the frontiers of science and technology, for the benefit of all.