Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.

All of the stuff that you had before should be in your notes: Organizations operate with different philosophies and activities - education, health, self governance, democracy

However, it seems those which have a direct human appeal, simple- clear logic, tangible outputs like children’s education, horticulture, immunization have better chances (eg. our project on education and immunization gets more donation as compared to our project on Building self reliant rural communities in India, and Increase profits for 3500 poor farmers in India) Selection Criterion should also include organization’s ability to report on selected projects frequently and easily

Reduce text

Note that not every online portal has challenges – so you have emphasize that to the audience

Could you maybe add a few points on online donor segmentation if you can or talk about the different segments

5.
Advantages
of Online
Portals
•Provides credibility to donors on behalf of organization
(due diligence/reference check visits)
•Allows to reconnect with individual well- wishers,
friends, ex- volunteers especially those who cannot make
large donations but can make small regular donations
•Unknown new donors also come who otherwise would not
know you
•Regularity a key feature
•Individuals, unlike institutional donors, do not change with
themes and sectoral preferences

6.
•They may also endorse your organization to corporate or
other bulk donors
•Create additional exciting/fun opportunities for fund raise
e.g. competitions/registries
•Some Online portals such as GG have simple feedback
mechanism where you do not have to track exactly a penny-
but report on outputs or outcomes
•However, there are others who make it quite complicated
where even very small donations such as $ 10 have to be
tracked and reported on
Advantages
&-------

7.
Reporting, Donor Feedback
• Regularity
• Reporting calendar
• Personalized reports
• A human story
• Try variety- short videos, letters
• Some other online portals do not
have such flexibility in reporting
•Updates do lead to more donations-
Communication is key as most donors
are strangers, plus create a feel good
factor

8.
How??
• Weaving in reporting requirements within the
core structure of organization will ensure
regularity and consistency
• Calendar is still important
• Set up systems to review quality, style and
content of feedback
• Senior leadership writing in also adds to
bringing the donor closer
• Acknowledge the Donor

9.
Social Media and Staying Connected
• Global Giving Challenges are a great opportunity
to boost funds
• Thank Your donors after the challenge
irrespective of the result
• Amplify it with more exposure on social media
• Social media allows you to stay connected with
your donors
Visibility on social media may not lead to more
funds but it helps