The beauty of the SMART-Flap is its unusual index tabs for a newsprint supplement. By processing two webs in different special widths and a staggered fold, the first four pages are narrower than the following pages. The two visible 3cm-wide tabs on the right-hand edge offer various categorization and additional ad options.

Instead of invoicing, Community News Publications runs credit card payments for ads when the paper is delivered. This helps cash flow and keeps ad reps focused on selling new contracts – not collecting money.