Transformation? Or Change?

Change is now called transformation. What does that mean to a variety of different audiences? As government embraces the word “transformation,” it confuses the situation and response, as it tries to differentiate between changing circumstances (incremental change) and transformation (more holistic, larger scale change).

We know, in the future, the concept of unfolding change will be called something else again.

The language of change and transformation matters. Semantics create expectations. Communications with the entire organization need to be clear and direct, avoiding language and in-house jargon that carries baggage and builds resistance or heightens awareness of past hierarchies.