The group was formed after Adama Lanza killed 20 young students and six staff members at Sandy Hook Elementary School just after 9 a.m. last Dec. 14.

“Since its founding last December, Sandy Hook Promise has been seeking ways to bring Americans together to help prevent gun violence,” said Nicole Hockley, the mother of 6-year-old Dylan, who was killed in the shooting, said in a release. “Last year at this time, I was that mom who was deeply saddened by the violence I saw on the news, but I didn’t think I could do anything to change it. But then it struck home and I knew that to honor Dylan’s life, I had to get involved to prevent other parents from experiencing this grief. Through Parent Together, we will build on our common ground as parents and our love for our children to create a national community empowered to make our children safer.”

Sandy Hook Promise described Parent Together as a national grassroots campaign that seeks to emphasize mental wellness, connection to community and gun safety. The group wants to bring parents together around their love of children in hopes of preventing another tragedy such as Sandy Hook, as well as any gun violence.

The release said the campaign was launched a month prior to the one-year anniversary of the mass shooting to make sure Sandy Hook is remembered as a place where real and lasting transformation started.

The group said in the release that they will provide tools and programs to focus on mental wellness, community connectedness and gun safety which will be used by parent to help prevent gun violence in homes, schools, communities and the nation.

“When you talk about preventing gun violence, you can’t just talk about guns,” said Mark Barden, whose 7-year-old son Daniel was killed at Sandy Hook. “Parent Together stresses the importance of our children’s mental wellness and the need to strengthen our communities. My little Daniel understood the values of connectedness — to family, friends and community; if we all practice those values, we will create a safer world.”

Sandy Hook Promise said they will be releasing several digital assets including promotional videos featuring celebrity parents from TV making the case for the need for parents to come together to keep children safe.

“We are stronger when we, as parents, stand together for change,” said David Wheeler, the father of 6-year-old Benjamin, who was killed at Sandy Hook Elementary. “Through the Parent Together campaign, we are resetting the conversation by reminding parents that their love for their children can overcome political paralysis. We are choosing to move away from inaction and anger, and to embrace this love to empower parents to act now in their communities.”