Many people have the misconception that chiropractic care is nothing more than “cracking your back” – but this is not the case.

Chiropractic is a health care profession that focuses on disorders of the musculoskeletal and nervous systems and the effects of these disorders on general health, according to the American Chiropractic Association (ACA).

Chiropractic care is used most often to treat neuromusculoskeletal complaints, including but is not limited to back pain, neck pain, pain in the joints of the arms or legs, and headaches.

One of Lubbock’s premier chiropractors, Dr. Kevin McAlpin of McAlpin Chiropractic, has been providing residents of Lubbock and the surrounding communities with a natural way to relieve aches and pains for over a decade. He treats people of all ages for various conditions. If needed, Dr. McAlpin will refer patients to the appropriate health care provider when chiropractic care is not suitable for the patient’s condition, or when the condition warrants co-management in conjunction with other members of the health care team. As with the rest of the medical community, McAlpin Chiropractic’s goal is to make sure you find the relief you seek.

Dr. McAlpin cares for his patients on an as-needed basis; no set number of sessions is required.

While many chiropractors offer binding contracts that boast of “discount prices” and “low first-time rates,” McAlpin Chiropractic offers one simple, everyday price – just $40 – for most of their services combined.

At $40 per visit, among the lowest prices in town, people are able to get the relief they need! Included in the cost are hot pack treatments, electric stimulation and manipulation. X-rays are not required and only ordered if Dr. McAlpin feels they are necessary.

Dr. McAlpin specializes in Active Release Technique (ART), a proven method used by health care professionals to help athletes recover from injuries faster. He is the only certified ART practitioner between Amarillo and Dallas; for this reason, his services are highly sought after by people all over the South Plains and New Mexico, including many of the area’s college track athletes.

What is Active Release Technique? According to the ART Web site, “ART is a patented, state-of-the-art soft tissue system/movement-based massage technique that treats problems with muscles, tendons, ligaments, fascia and nerves.”

Headaches, back pain, plantar fascitis, carpal tunnel syndrome, shoulder pain, sciatica, knee problems, tennis elbow and golf elbow are just a few of the many conditions that can be resolved quickly and permanently with ART. These conditions all have one important thing in common – they are often a result of overused muscles.

In addition to ART, McAlpin Chiropractic also treats conditions like back and neck pain, shoulder pain, TMJ pain, painful joints, numbness in legs and arms, and arthritis. For a full list of services, call or visit Dr. McAlpin’s website at www.KevinMcAlpinDC.com.

McAlpin Chiropractic accepts BlueCross/BlueShield, United Healthcare, FirstCare, Medicaid, Medicare, Health Smart, UniCare, Cigna and other insurance. The staff will file claims, and they are up-to-date with the changes in Workers’ Compensation laws. They are on most of the newly-formed Workers’ Compensation Panels.

Call McAlpin Chiropractic at (806) 722-4190. Office hours are 8 a.m. to 5 p.m., Monday through Friday, or by appointment.

Look for Dr. McAlpin’s ad in your Lubbock Names & Numbers!

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