Wearing deodorants can make men more masculine

London, June 2 (IANS) Want to appear more masculine? Wear a deodorant, says a new study suggesting that men who are perceived low in masculinity can significantly increase their standing by applying deodorant.

The findings showed that females are more sensitive or attentive to odour cues than males.

Men who were low in face masculinity significantly increased their odour masculinity by applying a deodorant.

However, for men who already had high levels of masculinity, wearing deodorant did not show an increase after deodorant application.

“This means that men are able to use deodorant to artificially raise their game so to speak, levelling the playing field by making themselves comparable, at least as far as odour is concerned, to more masculine men,” said Caroline Allen, researcher at University of Stirling in Britain.