This is part of the presentation I gave in Chicago, it started off the sessions and was intended to give people an understanding of the terms, phrases and language of Web 2.0 pundits and users. In a strange twist, all the audio from this session was lost and so the presentation is sans audio.

The story on the first two slides is that those words were literally something I heard during the Start-up Riot here in atlanta. I use that as an example of both the extreme nerdiness of which I am sometimes a part as well as how every much the language of Web 2.0 has moved beyond MBA speak. The point I try and drive home with these slides is that you need to know the lingo to be a part of the game and you need to understand the lingo to play it. I no longer include The Long Tail in presentations because it is so hard to convey the idea, the controversies and rebuttals without either spending 10 minutes on it or getting uber geeky and referring to power laws.

There has been a ton of talk about Bubble 2.0, it started with Fred Wilson back in March of ’05, was picked up by Vulture Central in Oct of the same year and has since since spawned everything from an official blog to a Wikipedia entry. However, the only sure sign that Bubble 2.0 is in full effect is the recent launch of 5 major web sites focused on the Black audience. The last time this many copy-cat Black sites, with major backers, launched was at the tail end of the dotcom boom in late ’99 and 2000.

Back then a series of lackluster online efforts launched and failed in rapid succession. These sites were generally the brainchild of a disgruntled black executive in a traditional media firm who had snagged a white funding source. He (its always a he) would then hire a bunch of magazine writers, movie/music promotions people, traditional ad-sales folks and some witless MBA’s for legitimacy. What none of these sites had was a real problem to solve, a raison d’etre that was unique to their target audience, or a technological basis to solve that problem.