Introducing Our Team

In today's complex financial world, it is difficult for any one person to have expertise in all of the fields that can affect a client's financial future. The members of First Financial Group of the South have experience in a wide variety of business owner and financial areas. This experience, along with the technical expertise gained through the attainment of professional designations, allows our Associates to design financial plans that are not only technically correct but also provide practical, common-sense advice.

Quotables

The only use of an obstacle is to be overcome. All that an obstacle does with brave men is, not to frighten them, but to challenge them.

Woodrow Wilson

28th President of the United States

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.

Abraham Lincoln

16th President of the United States

There are risks and costs to action. But they are far less than the long range risks of comfortable inaction.

John F. Kennedy

35th President of the United States

Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.

Thomas Jefferson

3rd President of the United States

What lies behind you and what lies in front of you, pales in comparison to what lies inside of you.

Ralph Waldo Emerson

Author

First Financial Group of the South (FFG of the South) is a Birmingham-based financial planning firm founded in 1982 by Founder, Sanford B. Axelroth, CFP®, ChFC. The Firm has offices throughout the state of Alabama offering a unique team practice - a blend of technical expertise and common sense financial direction.

Unless otherwise identified, Associates on this website are registered representatives of Lincoln Financial Advisors Corp. Securities and investment advisory services offered through Lincoln Financial Advisors Corp., a broker/dealer and a registered investment advisor. Member SIPC. Insurance offered through Lincoln affiliates and other fine companies and state variations thereof. Lincoln Financial Group is the marketing name for Lincoln National Corporation and its affiliates. Firm disclosure information available at www.LFG.com.

*Associated persons of Lincoln Financial Advisors Corp. who hold a JD and/or CPA license do not offer tax or legal advice on behalf of the firm.