Rebranding as WaMart would save the penny-pinching Waltons a massive 14% on any costs they accrue for signage, printing or other mentions of the company name.They can't go completely minimal as the W hotel chain has that end-game covered, but they could try other 'lettering reduction procedures'.I assume others will follow, in short order we will have Trgt, Dllr Gnl and Srs.