In this post, we will teach you how to syndicate content step-by-step without paying a penny

Get a blog (if you don’t have one)

If you have a blog, you are already one step closer. In case you don’t, start a blog so you can syndicate content. However, if you are NOT an authority in your domain, syndicating content demands huge amount of efforts.

Don’t give up just because a few high-authority domain websites are not interested in your posts at first.

The best way to increase authority is to establish yourself as a writer on other blogs. Write engaging (and fresh) blog posts for known websites (commonly called, guest posting). For example, if you are into IT/Tech, you can consider TechinAsia, TNW, TechCrunch etc.

If you aren’t aware of high authority blogs in your domain, go to search engine and type “your niche + write for us”. If you have a particular website in mind, you can search “contributing to forbes” or “guest post guidelines + TNW”.

Decide where do you want to syndicate

Here is an extensive list of article syndicating websites. Ensure that your content is of interest to their audience. If not, you can always give a brand new angle to your content (for example, writing it for a very specific audience).

Ensure that the website accept content syndication request

Once you have decided, browse their websites to ensure that they are STILL open to web content syndication requests.

You need to look out for something like this in their latest posts –

Once you have ensured that your targeted websites are open to content syndication, look out for your best-written post (read: most shared or commented on).

Get in touch with the editors

Shoot an email to the editor of the blog and keep it simple. You can get the email address on their contact us page. If not, you may want to check out their guest post guidelines or contributions page.

According to Neil Patel, the one thing editors always look for in your pitch is PROOF. They need to be convinced that you are creating content that resonates with your audience. If not, your pitch might likely fail.

UNLESS, you know them personally.

In Paul Jarvis’s terms “It really is all about connections – just like any other aspect of business, it’s mostly who you know.” If you don’t know anyone directly, you can ask for a warm introduction if possible. Look up the editors on LinkedIn and see if you have any common connections.

Syndicated content and SEO

As per Google: “If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer.”

You don’t want the syndicated content to be ranked higher than yours.

For this, you can

1. Request the syndication partners to use rel=canonical

Rel=canonical tag tells Google where exactly original content is. This helps the Google algorithm to decide which one should rank higher and which is the duplicate.

2. NoIndex Tag

This tag tells Google engine bots to NOT index the page. When a page is not indexed, it doesn’t appear on search engine results.

Asking the syndication partner to include NoIndex will remove the syndicated copy from the results. You won’t lose out on any organic traffic or fear the syndicated version might rank higher

3. Ask for a backlink

If none of this work, ask the syndicating website to for attribution. Similar to the images above.

Read. Write. Post. Syndicate. REPEAT.

Content syndication will give you desired results ONLY when it is repeated frequently.

So go ahead and start syndicating content. But remember – an impressive portfolio is the first step towards a fruitful content syndication strategy.

Have you tried syndicating? What was your content syndication strategy?

Contact Us

Author Vikas Bhatt

Vikas is the co-founder of OnlyB2B ITES Pvt Ltd and a Demand Generation cum Data Cleansing Expert. He has 10+ years of experience in B2B Lead Generation, Data Mining, and Content Syndication.
Say hi on vikas.bhatt@only-b2b.com

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