China Literature is spinning out from Tencent, which held a 62 percent share pre-listing, with plans to invest deeply in content — not only its current focus on literature, but also in anime, movies and TV shows.

Currently, its business claims 9.6 million pieces of work from 6.4 million authors. The business record a 213.5 million RMB ($32.2 million) profit for the first half of 2017, up from a 2.4 million RMB loss one year previous, according to Bloomberg.

The firm has already attracted huge interest from investors — bullish on Tencent’s involvement and the business potential — who were trading as high as $74 in the grey market ahead of the listing, Bloomberg reported.