Flooring retailers, installers and home improvement warehouses can make the flooring business competitive. To develop the steady stream of remodeling and building projects that keeps a flooring business going, you need to develop strong advertising methods. The best advertising techniques for a flooring business do not always require a significant financial investment, but they do require persistence and hard work.

In-Store Demonstrations

If a consumer wants to have new flooring in his home but he does not have the finances to pay for installation, then in-store flooring installation demonstrations can be an effective way for a retailer to get new business. Installing floors can be intimidating to people who have never tried it before. But if you sponsor a series of classes on installing flooring, consumers can gain confidence in their abilities and you may get a new set of clients.

Networking

Professional networking for floor installers and retailers can differ from other contracting businesses or construction supply stores. Engineers, concrete companies and excavation companies would gain most of their business networking with general contractors that get new building projects. But a flooring vendor can be as successful networking with real estate development companies on remodeling projects as he can with new builds. Other potential networking partners for a flooring company include residential real estate agents, painting contractors and foreclosure investors who purchase distressed homes and then remodel them for quick sale.

Free Offer

There are several elements to a flooring job, such as the carpet, padding, installation, tack strips and carpet seams. Hardwood floor projects could include a moisture barrier or wall trim and even refinishing old hardwood floors. There are some elements within a project you can offer for free to help entice sales. For example, offering a free pad for every carpet purchased or a free moisture barrier for hardwood floors can help make your flooring advertising more effective.

Bulk Discounts

When people decide to carpet their homes, they may want to do more than one room. To attract customers looking at large remodeling projects, you can create bulk discounts where you offer a lower price to install flooring in two or more rooms. Offer clients the chance to pick different styles or colors of rugs and then create an installation package that offers a lower price than doing one room at a time.

About the Author

George N. Root III began writing professionally in 1985. His publishing credits include a weekly column in the "Lockport Union Sun and Journal" along with the "Spectrum," the "Niagara Falls Gazette," "Tonawanda News," "Watertown Daily News" and the "Buffalo News." Root has a Bachelor of Arts in English from the State University of New York, Buffalo.