What do Dogs and Marketing Have in Common

I have two good size dogs (both greater than 50 pounds.) I installed an invisible fence to give them some room to run without hurting themselves.

An invisible fence shocks (via the collar) the dogs when they get too close to the fence. It is not a harmful shock, just enough to let them know the boundaries.

Yesterday, I wanted to take the dogs for a walk and removed their collars so they could leave the yard. Neither dog wanted to leave the yard for fear of shock. I had to carry both of them across the fence line. One on the other side both had a great time.

How does this apply to marketing?

When to comes marketing many of us wear our marketing collar. When our marketing does not work, the shock we experience is lack of results, spending money, and wasting time. The collar limits what we might try; we say to ourselves, “after all I tried that and it didn’t work” or “what if it doesn’t work and I waste all this money (time)?”

I once had a roofing client and we were planning some marketing tactics. Every tactic I suggest his response was the same, “I tried that and it didn’t work!” After the 10th suggestion I finally said, “these tactics have worked for thousands of companies but they don’t work for you, what is the one thing they have in common?”

He thought for a moment and said, “me!”

This gentleman was never trained is marketing and he made several fundamental mistakes that, if corrected, could have a big impact on his business. But his invisible fence would not allow him to try something different. His yard was pretty small and his company was suffering.

What is your invisible fence? Is it spending money on marketing or on marketing coaching? Is it trying something you never tried before? Is it fear of failing or not knowing who to trust? What is the shock you feel: shame for failing, embarrassment for not knowing, fear of being taken advantage of or not being in control?

Marketing can be easy and fun when you know what you are doing. And it doesn’t have to cost a lot of money because you can do it yourself. It is not that hard.

Let’s remove your collar or at least provide you the opportunity to remove the collar and learn a proven marketing system that works to generate more leads, convert more leads to customers, get customer to buy more, sell value – not price, make more money, learn how to build a website that generates leads, learn dozens of up sell, down sell and cross sell strategies that your competition does not know or use, learn how to put your follow-up on auto pilot and so much more – all at your own pace.