This reminds me of when I went to the Chanel boutique in Las Vegas and this girl who was decked out in faux Chanel getting the nastiest stars from the employees. When they say their logo is meant to be taken seriously, then it's meant to be taken seriously.

To a certain extent, I agree with the sentiment (and that trademarks should be enforced, and that it does cheapen a brand to have 1 billion awful versions running around). But I also look at this as "if someone declares that a jacket has a 'Chanel style', they're ultimately reinforcing how awesome the real brand was.

I remember one logo designer (in an interview) noting that he found fakes to be a form of flattery, and even advertisement. Those with the money and desire will eventually buy the real stuff. They're not going to be content with a Channell purse (I think this was the Japanese man who works for LV, although I could be wrong...blanking on his name). Meanwhile, they do emphasize how popular and iconic his brand is. I dunno...in many ways I find that approach more refreshing than the "we will fight this out in a court of law!" attitude that seems so popular, particularly in the LVMH world of big brand fashion...

you're certainly right at some point, but fakes aren't the way of advertisement, because they're fakes. to LVMH example - there was an accident when on the cover of a magazine one rap-star has appeared in fake LV sunglasses, it was a real scandal and LV representatives wrote a very angry letter to the editor, they were not flattered, for sure!