Marketing Tips from Prompt Proofing: The Season of Giving

The biggest gift-giving occasion of the year is a good time to think about 'giving' as a marketing strategy.

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Read on for marketing tips from Prompt Proofing.

VANCOUVER, BC, December 13, 2013 /24-7PressRelease/ -- Of course, you probably offer seasonal gifts to your regular customers, but how much do you give away the rest of the year? The biggest gift-giving occasion of the year is a good time to think about 'giving' as a marketing strategy.

There are two main ways to give throughout the year:

1) Have regular giveaways

Offer a small token of your products or, if you offer services, perhaps something useful with your company's logo - pens perhaps, or you can be more imaginative: desk accessories that will be used regularly, travel mugs, possibly gift cards ...

The idea is to give something the recipient will not immediately throw away but will use regularly - if it's likely to be seen by others on their desk, or even in their car, so much the better.

Offer the chance to win your giveaway to anyone who responds/comments on a Facebook post or on your business blog; hold a random draw - there are programs that will do that for you (Rafflecopter is an example) - and mail off the gift to the lucky winner. Be sure to publicize it!

2) Give to charity

This one is arguably more altruistic, even if your motivation is not totally selfless. Choose a favourite charity and donate 10% of your profits for one month - or whatever makes sense for your budget. Promote the charity on your website and make sure your customers are aware that they're helping support this cause. People like to feel that they're dealing with caring, ethical companies.

Enjoy the spirit of giving throughout the year!

About Prompt Proofing

Prompt Proofing is based in Vancouver, BC, Canada and was officially launched in 2010 by a team of editing and writing professionals who have over 40 years of experience in the education, news media, public relations and recruitment fields. Prompt Proofing prides itself on affordable services delivered with fast turnaround times, without sacrificing quality or accuracy.

Offering content writing, editing and proofreading services, Prompt Proofing takes care of your individual or business content needs. We have customers throughout North and South America, the Caribbean, Europe, the United Kingdom, Asia and Australia.