Featuring a keynote address by author, speaker and financial planner
David Chilton and a panel discussion with representatives from various
financial literacy networks across the country, the launch event in
Ottawa kicks off a month of activities designed to help raise
Canadians' awareness of the importance of increased financial literacy
in Canada.

"Canadians face different financial challenges as they go through life,"
said Minister Sorenson, who will be taking part in a variety of
financial literacy events in November. "Ensuring that Canadians, from
children to retirees, are equipped with the knowledge, skills and
confidence they need to make responsible financial decisions is key to
maintaining a strong national economy."

Under the theme "Financial Literacy across Generations," this year's FLM
puts the focus on learning or brushing up on the basics of money
management at any age and will include events for Canadians of all
ages. "Understanding the basics such as budgeting and saving as
children is the first step," said Commissioner Tedesco. "Learning how
to manage credit and debt and plan financially provides Canadian youth
with the tools they need to navigate through the financial realities of
adulthood. Ultimately, this will help to ensure that their finances are
in good shape as they enter their retirement years."

Throughout November, Canadians and organizations alike are encouraged to
either host or take part in an activity designed to increase their own
or someone else's financial skills.

FLM calendar of events

All month long, Canadians will be able to find out more about the
financial literacy activities and events happening across the country
through the FLM calendar of events. With just a few clicks, they can see what is scheduled for their city
or province. Canadians can also follow @FCACan or #FLM2013 on Twitter to get regular updates and to take part in the conversation.

To draw on young talent during FLM, FCAC is once again challenging
Canadian youth aged 13 to 19 to submit a 30-second to 2-minute video
explaining "How talking about money with…helped me...," as part of its
FLM video contest.