SEO Trends for 2013

6 February, 2013, by Blogger, 0 Comments

With a fresh new year upon us, it’s time to look at new and inventive ways to get your business to the top ranking of the search engines. 2013 is shaping up to be an exciting and challenging time for SEO experts in Perth. As we all know, things in the technology world move pretty fast. Trends can come and go in a matter of months. Here’s our prediction for the top SEO trends in the coming year.

Trend no. 1 – Social media continues its reign
The SEO game has been radically changed by the explosive rise of Social Media. Facebook, Twitter and other social sites will play an even bigger role in SEO this year. Google are increasingly focused on ‘humanised’ ranking, whereby real time updates on social media allow valuable insight into the popularity of a website. But even this is set to change. Facebook are rumoured to be launching their own search engine, so we may find they are reluctant to share user statistics with the other search engine giants in the future.

Trend no. 2 – Searching via smart phones is increasing
With many people now searching on the go, companies have to ensure their website is smart phone and tablet friendly. Search engine apps on these devices can have their own set of rules and algorithms, so it’s important to be on top of the latest developments. For example, Voice Search used to be a basic option for those with special needs. Now it has gone mainstream with tools such as Suri and Google Voice. Companies need to know about these technologies to ensure they are not neglecting any segment of their target market.

Trend no. 3 – Content is still king
Whether it is via blogs, press releases, or regular site updates, quality SEO relies on your content being timely, relevant and detailed. Static sites will quickly fall in the rankings. There are approximately 11 billion worldwide searches each month, and 75% of users will click on an organic listing (ranked by relevancy) rather than a paid (or advertised) listing. This tells you that users trust the search engines to direct them to the best sites. Content has always been deemed to be ‘king’ and it is even more so in 2013. Keep on top of your content and you’ll reap the benefits.

Want to find out more? Talk to the leading SEO specialists in Perth. The team at DBSIT know how to push your site to the top of the search engine rankings – and keep it there! Contact DBSIT today for a free consultation and quote.