I’ve spent the better part of a decade searching for inspiration.

At its heart, everything I make and do with UPPERCASE is curated and designed to inspire me—and by extension, you, my reader. By sharing the stories of talented creatives in a wide variety of disciplines, each magazine issue or book is full of inspiring people, places and things.

But the word “inspiration” is so-often employed these days, that I hesitate to use it. “Inspiration" is diluted. When it comes to creativity, what is truly inspiring?

the good

When something you see or experience triggers a switch to “yes!” in your creative heart, that’s the best kind of inspiration. The kind that motivates you, that fires you up, that kicks you into action. It creates a desire to do something, to harness that inspired feeling and see where it leads you. It’s joyful, pure, instinctual. It has no judgments, no preconceptions, no deadlines: it simply is. yes!

the bad

One can be inspired by another artist and while it’s ok to admire, it is never ok to copy. Imitation is not flattering for the one doing the imitating. The phrase “taking inspiration” describes this darker side. If you find yourself relying too much on other people’s work when making your own, stop. If you’re judging your work against someone else’s work, stop. Step back and look at it objectively. Make a list of all the things that you love about that person’s work and all the traits that you aspire to achieve in your own work. Going forward, use that list as your guide and your motivation.

the pretty

I think we’re overloaded by so much generic “inspiration” that we’re becoming desensitized. We pin on Pinterest, like on Instagram… but this infinite scroll of images—however gorgeous they may be—is training us for snap judgments and short attention spans. It’s a millisecond of inspiration that burns out nearly as soon as it began and you find yourself scrolling for another hit. Sometimes a good dose of pretty is just what you need, but the next time you find yourself in a hangover of pinning and liking, revisit your selections. Was any of it inspiring in a lasting way?

With the twenty-fifth issue making its way into the world now, my hope is that I’ve done my job well and that UPPERCASE falls into the best category of inspiration.

May you come away from reading the magazine feeling joy and optimism, with a flicker of a new idea whispering, "yes!"

This message was originally published yesterday in my weekly newsletter. If you'd like to receive free weekly content like this, plus a look at behind-the-scenes of making a magazine, free downloads and news of how you can participate within the magazine, please sign up here. Thanks!

UPPERCASE

For the creativeand curious

UPPERCASE is a quarterly print magazine inspired by craft, design and illustration. A playful exploration of creativity, an affinity for vintage ephemera, and a love of handmade are some elements common in each issue. The magazine boasts high-quality paper and printing, a unique design aesthetic and incredible attention to detail.

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