October 20, 2015

Many, including myself initially, I must confess, think VR is something we have seen on the computer screen or related to special effects. Once you actually try own VR visors yourself, something we urge you to do, your notion about the technology will change completely. In our article “VR: Much More Than Special Effects”, Vito asserts, that “far from stealing timeless design principles,” this “tool” shall intensify discussion and thought capacity even outside the realm of designers. Think beyond architecture and real estate towards yachts and ships for example.

Real estate agents are “frequent travellers”, spending a lot of time on the road, visiting objects with clients, getting stuck in traffic (consequently accumulating or having to reschedule meetings), burning fuel (depreciating cars) and devoting a significant amount of their available daily time to tasks that do not necessarily generate value to the customer. Many times, their services are limited to a geographical area due to costs, i.e. imagine how a Northern European real estate or yachting agent tries selling a property or vessel located in the Iberian peninsula or elsewhere. In our new Spanish blog post, “Your Best Property Sale Could Come by VR”, we underline the benefits of using VR to generate new business and added-value service. Extrapolate this to the world of the cruise boat-yacht design and shipbuilding industry, architecture, and tourism, and the opportunities are infinite.

October 19, 2015

In our new post on Spanish blog COSAS DE ARQUITECTOS, Vito compares VR to Superheroes (“VR is Like Superheroes: With great Power comes great Responsibility.”), suggesting that even though VR technology allows us to create great innovations, applicable to many different sectors, e.g. development, problem solving, sharing, communicating, and collaborating, amongst others, it depends on the users to generate some of value. An object may look extremely appealing on VR, but if later, the reality turns out to be completely different, VR is selling empty promises. What do you think?

Collaborative work and resolution, expanding possibilities as designers, more effectively attract and convince customers, better inform and coordinate with real estate developers, engineers and entrepreneurs, 2D drawings are insufficient to communicate complex ideas .... virtual reality applications are many and Vito tries to summarize them in our new weekly blog post on Spanish blog COSAS DE ARQUITECTOS, in the article titled "The world will gain spectrum design, connectivity and maturity with Virtual Reality technologies." Please share if you believe the information is useful. Thank you!

The building is still not built yet but you already inspecting it using your virtual reality goggles, assessing whether the design is optimal, appreciating the details. The actual plans only exist on your architect´s desk. You imbue yourself and ask if the building truly expresses the values and image of the company. Virtual reality is not just a tool that lets you make design changes but feel and live it. Read the new weekly post on the Spanish blog COSAS DE ARQUITECTOS, “Taking Advantage of Virtual Reality.”

Last Thursday, Sept. 3, 2015, VR-Immersive initiated its first social media collaboration with the Spanish-speaking blog “COSAS DE ARQUITECTOS” (literally translated: “Architects´ Things”), publishing the article titled “The Virtual Reality Era is Here.” An English translation is found in our blog. During the coming weeks, our partner and co-founder, Vito Ferrero and other members of the VR-Immersive team, will share their visions, opportunities but also risks and concerns surrounding virtual reality and its application in different fields, particularly architecture, design and real estate. Vito briefly reviews in his article the different phases of the digital revolution until reaching the most immersive experience. We would be delighted to exchange views and comments with our readers.

July 29, 2015

by Vito Ferrero Architect/vr-immersive.com

re
in a digital age revolution. We see it in every field and more
and more the boundaries between disciplines are merging into a vital
organism through internet. In a sense we already have been working in
a virtual reality since computers came to our homes and offices. We
tap into virtual objects that appear to be buttons, we see thorugh
virtual windows and watch virtual faces telling stories through
YouTube. Could it get more virtual?

The
“touch technology” deepens our illusion that those moving and
dancing 2D objects are there but people don´t usually talk about how
virtual it is already. The fact that all abstraction, -including
reading an old fashioned book- is virtual reality can be a very
philosophical matter. The mere character appearing in screen pixels,
is virtual appearance. The letter is not there: It appears to be
there. But even when you have ink on paper, the sound represented is
not there, it is in your head. So in the screen we got what they
call:“Virtual ink” . Nevertheless the advent of more immersive
technology lead us to the term “Virtual Reality” wich is the
representation of an object in a way so exact, so vivid, that
resembles reality to an extent that almost completely tricks the
senses. In our busy lives, we do not often take the time to deeply
think about implications and consequences of technology use. The fact
that tech it is progressively easier and easier to use, seamless and
accesible -as it should- put us as a global culture in front of
ourselves. Our power of representation of abstraction has increased
so our responsibility and maturity as a species will naturally
develop beyond this kind of “cultural adolescence”. But
hey, since Guttemberg, is that so new? I personally see technology as
liberating, fascinating and as a profound game changer. Instead of
being fearful that big brother or a dreadful “all seeing eye”
will ensalve humankind in dreamlike world, I prefer to envision a
world were incredible power is given to us to free ourselves from
meaningless efforts and

concetrate
on what really matters. Things like beauty, sharing, living fully can
be theresult of the good usage of technology. Making a better world
-In the realm of architecture and design as in any other- starts with
a plan, and what better than testing the result first in Virtual
Reality to see if it works? What do YOU think?