DELIVERING THE CONTENT
GET CONNECTED WITH CED
As the monthly flagship publication of AED, we take pride in covering the industry
in a unique and insightful way! CED gives our membership what they want to read:
business information, statistics and industry-related news, plus fresh, original content
that fuels the construction equipment industry.
Our goal is to continuously make improvements to provide a resource that enhances
day-to-day activities within the industry, and this begins with you, our reader.
CED welcomes letters on any subjects that are raised in the publication. Your opinion
and observations matter. If you have a story or topic that you think should be covered
in an upcoming issue, we encourage you to send a short summary to CED’s Editorin-Chief, Sara Smith, at ssmith@aednet.org or 630-468-5143.

CED WILL BRING YOUR IDEAS TO LIFE
HOW TO SUBMIT YOUR STORY
Submitting your story to CED is easy! Let us walk you through some necessary steps.
First, it is best if you submit your fully completed story to our publishing team for
review. You should include any high-resolution photos that are 150 dpi or higher, a
brief bio of one to three sentences and any necessary contact information.
If you are pitching an unwritten story idea, simply submit it as a formal email that
includes your story outline, proposed length and direction.
Please note that it is the contributor’s responsibility to provide accurate, factual and
correct information; this includes spelling of proper names, places, addresses and
foreign spellings, including accents.
2

WHAT WE PUBLISH
The publication is typically divided into several columns and featured stories. These
include; press releases/statements, product reviews, and industry-related columns.
Most articles are between 650 and 1,300 words, unless specified.
INDUSTRY NEWS is a section of the magazine where member companies of the
association submit their exciting news to share. As a member benefit, we will publish
updates about new employees, anniversaries, new openings, and everything in
between.
PRODUCT PREVIEWS are submissions that introduce readers to new features or
launches of equipment.
INDUSTRY COLUMNS are articles that include specific content related to the
monthly theme. They provide advice, information, ideas and tips on subjects like
telematics, human resources, workforce development, rental connections and more.

3

INDUSTRY SHOW PREVIEWS
Typical content for this issue contains registration information, overview of the
show, dates and special features.
FEATURED STORIES
Manufacturers and service provider members that advertise are featured monthly
in CED. Tell your story in the Good Company and A Closer Look columns to
communicate your value proposition and what makes you great.
•
•
•

Featured stories are complimentary with the minimum required ad buy-in.
Featured stories have a maximum of 650 words and will be placed next
to your advertisement to maximize your company’s exposure.
Featured stories will be placed on the front cover.

CHECKLIST FOR CONTRIBUTORS
1. Let the editor know what type of story you would like to provide: one-pager
(650-word count article) or spread (1,300-2,300-word article).
2. All images must be sent as separate attachments and have a minimum
resolution of 150 DPI. If your company is not sure on what type of imagery
to use, we will design the article with stock photos.
3. All articles must be submitted with a headshot of the contributor.
4. All submissions must include a brief bio of the author (one to five sentences)
that will be placed at the end of the article.
All potential articles should be sent to CEDâ&#x20AC;&#x2122;s Editor-in-Chief, Sara Smith, at
ssmith@aednet.org or 630-468-5143. The editor will be in touch after the
review process to inform you if your submission will be used in an upcoming
issue.

*The rates featured in this table are gross rates.
*Rates will be linearly interpolated between published rates as needed to reflect actual frequency
of placement.

COLOR RATES
Prices above include digital
4-color printing.
COVER RATES
Inside Front Add $600
Inside Back Add $400
Outside Back Add $700
CED Magazine reserves the right to reject
advertising that it feels is not in the best
interest of the magazine’s standards.

GENERAL RATE POLICY
All publication rates are subject to
change.
GUARANTEED POSITION
Add 10% of gross.

Copy is subject to approval of the publisher.

Advertisers who cancel before the content
deadline but after the first placement will be
charged a $350 advertising cancellation charge
plus the adjusted rate to reflect actual number
of prior placements.

Advertisers who cancel before the content
deadline date of their first placement will be
charged a $350 advertising cancellation charge.

*For full page spread ads with bleeds, please allow 0.25” all around. Also, place all important
text, logos and images within the live area (inside 0.25” all around).

ADVERTISING REQUIREMENTS
Preferred File Format: Please provide your advertisement as a high-resolution
PDF file.
Note: PDFs must have fonts embedded and all graphics in the original layout
must be in either grayscale or CMYK color mode.
GETTING YOUR ADS TO US
Email: mcabral@aednet.org. Please include in the subject line:
CED Ad for <issue month>.
*If the file sizes are larger than 10MB, please upload to AEDâ&#x20AC;&#x2122;s Hightail account:
bit.ly/CEDupload

YOUR AED ADVERTISING EXPERIENCE
Advertising in CED is the most powerful, effective way to connect with AED’s
extensive population of equipment distribution industry professionals – and
there are many creative ways to customize your own marketing plan of attack.
CED is one of the top industry-specific publications. Get your message heard!
AED

is

committed

to

helping

companies

reach

the

equipment

distribution industry audience. With a unique publication like CED, we
provide a great platform for you to communicate your value proposition. We look
forward to developing a marketing program with you to connect your message
with those who are serious about becoming more efficient and profitable.

CED MAGAZINE IS THE ONLY INDUSTRY PUBLICATION DEDICATED
TO EQUIPMENT DISTRIBUTORS
86% of CED readers spend 30 minutes or more reading every issue of CED
82% of CED readers have read 3 of the 4 previous issues from
cover to cover.
CED can be the cornerstone of your marketing plan to communicate with the
industry’s most influential decision-makers and top companies. There are
also opportunities to expand your plan with unique member profile stories
about your company, your products, what makes you great and how you help
your customers achieve the efficiency and profitability they are looking for.

Every marketing plan should start and end with the return on investment in mind.
With CED, your investment reaches the greatest number of companies
directly involved in the equipment distribution industry â&#x20AC;&#x201C; and it reaches
those who are most highly engaged.
HOW TO GET STARTED:
Call your ad representative today for details and to reserve space or learn about
other customized options. Special advertising opportunities are available on
a first-come, first-served basis. Cost is based on weight and size, as well as
binding method required.

CED MAGAZINE
CIRCULATION
77%

Dealers/Distributors
with over $60 bil in
sales, over 130,000
employees, and
5,100 branches

15%
Sales & Marketing
13% Manufacturers

58%

Executive (C-level,
President, VP,
Owner)
18% General
Managers

10%
Specialized Service
Providers
9% Other

10

MARKETING PACKAGES/SERVICES AVAILABLE
SPECIAL ADVERTISING OPPORTUNITIES
AED offers a variety of advertising opportunities in both print and digital media. These options
provide a great solution for expanding your exposure to your target audience. As AED
is the leading association for the equipment distribution industry in North America,
AED advertisers have a wide range of ways to create brand awareness, achieve powerful
returns and increase their customer bases.

11

NEW THIS YEAR!
AED is offering two new opportunities this year for your
company to gain maximum exposure to North American
equipment dealers!

AED TOP ADVERTISER
Be recognized by AED members as a Top 25 CED Ambassador!
To qualify as a CED Ambassador, your company must be among our top 25 advertisers
for the 2020 calendar year based on orders placed before the end of 2019. CED
Ambassadors will be recognized in the January 2020 CED issue distributed to all
subscribers and all AED 2020 Summit attendees and will be recognized in the AED
Membership Directory distributed in May 2020 and to all new AED members.
ENHANCED MEMBERSHIP DIRECTORY LISTINGS FOR ADVERTISERS
Increase your brand awareness by advertising in the AED Membership Directory!
Members with advertising placements in the May AED Membership Directory will
receive a complimentary enhanced directory listing featuring their company logo
and reference to the page number in the directory where their ad appears.

CEDMAG.COM
CEDMag.com is the one-stop, go-to website for the North American
equipment distribution industry and provides educational information and
trending topics as well as the latest news. Grow your companyâ&#x20AC;&#x2122;s exposure
and generate sales by placing an advertisement on the website today!

15

DIGITAL ADS ON CEDMAG.COM

1X

3X

6X

12X

Home Page Bottom Leaderboards

$1,000

$800

$750

$700

Home Page Side Box

$800

$640

$600

$560

Issues, Features and Topics Pages Bottom
Leaderboards

$750

$600

$563

$525

Issues, Features and Topics Pages Side
Boxes

$600

$480

$450

$420

Buyout of all Leaderboards

$3,250

$2,600

$2,438

$2,275

Buyout of all Side Boxes

$2,600

$2,080

$1,950

$1,820

MASS MAILINGS
Includes printing on 80 lb. gloss paper and postage. AED will mail to members
based on organization type, geography and individual type depending on the
desired demographics.

POSTCARD (5.5 X 8.5)

TWO-PAGE (8.5 X 11 DOUBLE SIDED)

$375 for 500 copies

$455 for 500 copies

$685 for 1,000 copies

$800 for 1,000 copies

$965 for 1,500 copies

$1,145 for 1,500 copies

$1,245 for 2,000 copies

$1,500 for 2,000 copies

Call for pricing for more than 2,000

Call for pricing for more than 2,000

FOUR-PAGE (11X17 FOLDED)

EIGHT-PAGE (11X17 FOLDED AND STAPLED)

$1,045 for 500 copies

$1,575 for 500 copies

$1,880 for 1,000 copies

$2,730 for 1,000 copies

$2,725 for 1,500 copies

$3,895 for 1,500 copies

$3,550 for 2,000 copies

$5,050 for 2,000 copies

Call for pricing for more than 2,000

Call for pricing for more than 2,000

16

REPRINT SERVICES
Was your company featured in a recent CED article? Now is the time to capitalize
on that publicity with a reprint of your article. Whether your company was
spotlighted in CED’s Industry News, Product Preview or featured in a member
profile, a high-quality, custom reprint can be purchased as a promotional tool for
your sales team.
All CED reprints are produced in full color on 80 lb. gloss paper for a sophisticated
handout for your customers and prospects. For more information, contact Jon
Cruthers at 630-468-5127 or jcruthers@aednet.org.

Perfect for 1-2 page
articles or use second side for
company advertisement

Accommodates longer 2-3 page
articles with plenty of room for
adding company advertisement

Pricing on reprints is subject to change due to printing market conditions. Minimum
quantity order is 100. Pricing will be confirmed at the time of order. Ground shipping
and taxes are included in the above prices; expedited shipping is available, please
call for additional shipping cost. Typical turnaround is five business days from date of
proof approval, plus transit time.

CEDMAG.COM
CEDMag.com is the one-stop, go-to website for the North American
equipment distribution industry and provides educational information and
trending topics as well as the latest news. Grow your company’s exposure
and generate sales by placing an advertisement on the website today!

DIGITAL ADS ON CEDMAG.COM

1X

3X

Home Page Bottom Leaderboards

$1,000

$800

6X

12X

Home Page Side Box

18

CED
PROVIDING SOLUTIONS

TODAY
FOR TOMORROWâ&#x20AC;&#x2122;S

EQUIPMENT INDUSTRY
YOUR NEW DIGITAL CED

EXPERIENCE IS WAITING

FOR YOU AT CEDMAG.COM
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