Now that I’ve gathered myself, propped myself back up on this bar-stool. That Heading – above, look up – is correct. Simon Childs at Vice.com has asked some odd Q’s in the past, this really is the cherry red pick of the bunch!!

Read On: In the past week, there has been something of a Twitter storm in India – a Twitter monsoon? – about a new product that is “designed to address the problems women face in their private parts.” Problems such as, you know, not being white. According to the blurb: “Clean and Dry Intimate Wash offers protection, fairness and freshness. To be used while showering, its special pH-balanced formula cleans and protects the affected area, and even makes the skin fairer. Life for women will now be fresher, cleaner, fairer!” Seriously, somebody has invented a kind of bleach-type thing to make Indian women’s vaginas less brown. Is that a fair thing to market in a country that still uses a caste system?

Decide for yourself. Here’s the ad:

[youtube video]

After seeing this, I thought it was only fair to talk to Midas Care, the creators of Clean and Dry, to find out whether or not they are unscrupulous bastards bent on monetizing women’s vaginal insecurities. So I emailed them and asked why they’d made the product and if they really felt Indian women wanted to make their vaginas fairer. READ THE REST OF MR CHILDS POST»»»»