Marketing Manager

Marketing Manager

Job ID

2018-2520

Posted Date

1/16/2018

Location

US-TX-Terrell

Location Name

ANBTX Resource Center

More information about this job

Overview

Guided by our values since 1875, American National Bank of Texas strives, through the power of relationships, to be the preferred bank of choice for individual and business customers in the communities that we serve.

Building relationships with our customers, employees, and communities are at the core of everything we do. Join us as we provide our customers with solutions, not just products. We believe in teamwork and empowering high performers who are committed to our mission while achieving personal and professional success.

Responsibilities

The Marketing Manager manages one or more functions of the marketing department. The individual builds and maintains strong relationships with internal and external stakeholders. Aligned with the bank's strategic plan, the individual develops and coordinates marketing communications, advertising, and promotional activities through both digital and traditional marketing. Additionally, the individual contributes to the total effectiveness of the department through effective budgeting, communication, needs assessment, problem solving, proactively offering creative solutions, and managing others.

Executes marketing plan with specific goals to generate revenue, build brand awareness, and maximizes exposure to target businesses and consumers through online, print, and other channels as needed

Enhances and manages website and direct mail programs; copywriting, and proofing all site text