HOLLYWOOD IN AISLE 5

From the beginning of supermarket video, the idea of putting Hollywood and grocery shopping together has always seemed tantalizingly out of reach. But the opportunity is so strong, so compelling and so potentially profitable, the best minds in the business have yet to give up. In this year's video roundtable, SN asked retailers how they bring Hollywood excitement to supermarkets, and then how they

Jul 06, 1998

From the beginning of supermarket video, the idea of putting Hollywood and grocery shopping together has always seemed tantalizingly out of reach. But the opportunity is so strong, so compelling and so potentially profitable, the best minds in the business have yet to give up. In this year's video roundtable, SN asked retailers how they bring Hollywood excitement to supermarkets, and then how they take advantage of the grocery store synergies for video.