Amith Prabhu: 15 books to read for PR pros in the year ahead

14 Dec,2015

By Amith Prabhu

As I was setting up a library at the Indian School of Communications and Reputation I spent considerable time researching the 100 must-have books in a library of a PR professional. We hope to make it the best library for a communicator. I have picked 15 books that anyone in the business must read:

1. Big Data: A Revolution That Will Transform How We Live, Work and Think by Viktor Mayer-SchÃ¶nberger and Kenneth Cukier