Why can’t we use Google Maps to understand patient journeys?

The data privacy controversy has highlighted how much information can now be collected about each of us.

Discovering the ‘Your timeline’ function in Google Maps was an eye opener; all the details of my movements since the purchase of my android phone were mapped out by date and location.[1]

If only mapping the interaction a patient has with their healthcare touchpoints was as easy, avoiding the roundabouts and blind alleys, and fast-tracking sufferers to treatment success.

However, characterising the nuances of the care pathway from initial signs and symptoms requires carefully designed multi stakeholder primary research studies if real-world insights are to be generated.

Patient journeys are messy, much like the detour taken in my Google Map Timeline above; individual experiences vary and need to be captured to enable appropriate solutions to be developed.Insights from a recently conducted Porterhouse Insights quantitative study into a poorly defined disease highlights the range of experiences patients may undergo – in this case, only French GPs broadly agree that they are the main stakeholders in the management of these patients.

Here are Mark and Elliott, both looking very smart on a business trip to Zürich, Switzerland, today. If you would like a career with opportunities to travel and make a positive difference to people’s lives, visit https://t.co/SPnU1XaAO2 #medcomms #meded #insights #mrx

SENIOR MEDICAL WRITERS: With new client wins, we are recruiting for experienced SCIENTIFIC/MEDICAL WRITERS, based in our Reading office. To advance your career in our globally acclaimed agency at this exciting time, visit: https://t.co/e6yaFkiNSi #medcomms #meded #careers

When patients become our experts – we listen, learn and draw our conclusions from their firsthand experiences of living with a certain disease. New article by our CEO @stefanoelrich about patient engagement at Bayer: https://t.co/3BSvkn6P7X

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