Stonehenge Launches Sweepstakes to Build Online Social Presence

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Stonehenge, an owner and manager of 16 luxury rental apartment buildings in Manhattan recognizes social media as a powerful communication and marketing tool for its business. The launch of its social media campaign with the 24 Hours of NYC Luxury Sweepstakes seeks to utilize social media to connect with New Yorkers on a real-time basis.

Stonehenge is committed to building its social media footprint in 2011

The Sweepstakes aims to build the Stonehenge Facebook community while delivering a unique experience to all entrants. Stonehenge accomplishes this by allowing entrants to customize their 24-hour luxury prize. Entrants can select their hotel, restaurants, and nightlife activity. In addition, Stonehenge is including a spa credit and shopping gift certificate.

Participants can access the sweepstakes through multiple entry points including the Stonehenge Facebook Page, a dedicated Sweepstakes URL, and through QR codes placed in lobbies and entrances of Stonehenge properties.

Stonehenge understands that when a renter chooses to live in a Stonehenge building they are making a lifestyle decision. So it was very important that the Sweepstakes grand prize include other aspects of living a luxurious lifestyle in New York City.

The Sweepstakes is the first of many steps Stonehenge is taking to build an online community. "Stonehenge is committed to building its social media footprint in 2011," said Jonathan Fishman, Stonehenge's Director of Business Development, who oversees Stonehenge's interactive and social media initiatives.

Community building has always been central to Stonehenge's philosophy. Stonehenge was one of the first New York City real estate companies that had an in-house creative team dedicated to organizing social and recreational events to foster community building within its properties. Stonehenge's 2011 social strategy will apply the same commitment to building an online community.

As Stonehenge expands its social media community, they hope to be able to demystify the process for renting an apartment in New York City. By building awareness for Stonehenge's high level of quality and service, social media will serve as a way for Stonehenge to provide engaging content and transparency to its residents and other New Yorkers.

Stonehenge's social media campaign comes at a particularly strategic time for the company. In 2010, Stonehenge introduced a newly designed website featuring its new logo and brand colors as well as a live feed of current availabilities. Potential renters can use the site to learn about the process of renting an apartment directly from Stonehenge. In addition, the site allows Stonehenge residents to access the company's resident communication system.

With a strong technological infrastructure in place, Stonehenge is ready to take the next steps in strengthening its online footprint and extending its community. 2011 will be an exciting year for Stonehenge with more creative initiatives on the horizon.