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The Lamborghini Urus is the "Super SUV" you'll definitely want to drive

Dec 06 2017

The Italian super-car maker says it wants to double its sales with the release of the vehicle, which can travel from 0-62 miles per hour in just 3.6 seconds. Ferrari is rumored to be the next luxury carmaker contemplating an SUV model.

Its new front-mounted 4.0L twin-turbo V8-the first turbo engine in a Lamborghini-delivers 650 hp at 6,000 rpm and 627 lb-ft of torque at 2,250 rpm.

Meanwhile, the cabin offers seating for up to five occupants (a two-seat rear layout is optional) and is replete with high-quality materials including the finest leather, Alcantara, aluminum, carbon fibre and wood. There is also a high end infotainment system and a Bang & Olfusen sound system.

But this is no standard SUV; it's an SSUV, or Super Sport Utility Vehicle according to Lamborghini, as the company's not really known for making non-super cars and this can do almost 190 miles per hour. Users may find rear space lacking; the low roofline styling of the small "sport coupe" BMW X6 is apparent here as well, and rear-seat room in the X6 comes at a premium. Company executives unveiled a concept of the rig five years ago, but this is the first time they have shown a real-life production version to the public.

The name Urus refers to a large bull which is an ancestor of domestic cattle, following Lamborghini's tradition of bovine-related names. Direct competition for the Lamborghini Urus does not exist at the moment in the market, and the closest power SUV from BMW would be the X6 M.

Lamborghini unveiled its new Urus SUV at its Italy headquarters on Monday.

Wheel options include 21 or 23-inch rims with tires developed by Pirelli especially for the

As well as the entire concept of Lamborghini making a hatchback, what's additionally heretical about the car's makeup is the engine position, which has been shifted to the front of the vehicle to make more room for seats and a boot.

Inside the Urus develops into a luxury sports auto, with three-spoke steering wheel incorporating a vibration damper to enhance comfort and multifunction controls including the Lamborghini Infotainment System (LIS), vehicle set-up, media, telephone and navigation.

Building the Urus, which will be sold in Europe for 171,500 euros ($203,000) excluding taxes, was "challenging at every level", said Lamborghini CEO Stefano Domenicali.

"We are entering new markets that will be very important for the future of our growth".

Lamborghini expects to begin delivery of the Urus in the spring of 2018.