The Port Wine Day – a celebratory event

For its fifth edition, the Port Wine Day, which took place on September 10th, gathered the best Port producers to present their best wines and welcomed over 5000 visitors.

With the aim to become a worldwide celebration of Port, the Port and Douro Wines Institute and the Association of Port Wine Companies invited journalists from around the world who specialise in Port to participate in exclusive masterclasses and tastings with rare wines.

Several activities were organised, involving restaurants, bars and shops around Porto, as well as Port Lodges, and fun-packed Port-related initiatives took place from the 1 to 10 September, among which the Port Wine Day Sunset Party. The latter was home to a number of additional Wine in Moderation actions. AEVP disseminated the “Do you know how to be moderate” campaign collectible postcards, with fun phrases, attractive colours and Pop Art inspired images, and also cup bases with a QR Code which leads to the website www.wineinmoderation.com, where tips and drinking guidelines can be consulted.