Westfield Sydney on Pitt Street will be home to Microsoft’s upcoming flagship store in the Asia Pacific. It will be where the buck stops on troubleshooting and where it starts on signature edition hardware.

The 6000 square metre Microsoft store will spill across two levels on the same block as the Samsung Experience store and in close proximity to the Apple Store on George Street.

An ‘Answer Desk’ inside the store is where existing customers can receive troubleshooting relief, most of the time without cost, said Jonathan Adashek, the GM of communications strategy at Microsoft Global.

“We don’t care where you got it, we don’t care when you got it, we don’t care who made it. If you have a problem or a question on something that touches our ecosystem, bring it in. We’re going to help you solve that problem and answer that question.

“You could pay $150 to $300 to get a virus off your machine. We will do it for free."

Microsoft has been in the midst of a transition under chief executive Satya Nadella. The company nowadays leverages its software on rivalling ecosystems, including those belonging to Apple and Google.

“People can come in and ask us to put Windows on their Mac or Office on their iPad. We’ll do it for them. They have to buy the software, but we won’t charge them for the labour."

Most of the store will be dedicated to sales, said Adashek, before stressing Microsoft will not compete against its retail partners on price.

“We’re not out here to be the lowest price leader. We’ll be competitive on price, but I don’t see us going to market less than retail.

PCW Evaluation Team

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

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