Category: Blog

Originally published on Tenfold. Customer experience is the new frontier –– while this concept has been shopped around for a few years, it really captured business minds in 2017. Influencers and marketing blogs alike are all over this topic, giving tips on how to enhance Customer Experience and theories on how CX “works”. Beyond the … Continue reading Who owns CX?

Digital products are usually designed to draw us in. First they get our attention, then they keep us engaged and make us come back for more. When designing experiences that is what we aim for as designers, right?

The so-called discovery phase is usually the beginning phase of a project (see all phases of a project here). You typically consider new ideas and opportunities. Your goal here is to discover the most important and often unmet needs that users have with the products and services around them.

When teams ask me what type of Ux research method I would recommend, I usually ask one very important question in return: What stage are you at in the development process? Depending on the answer I recommend one method rather than another.

For many people Ux research is synonym of usability testing and in fact it has become one of the most popular UX methods. It is a valuable tool. It isn’t however always the most suitable.

We tend to assume that technology is neutral, but is it? Behind every technology, there is a human being. Beliefs, opinions, ideologies are inevitably going to be part of what we create.

Neutrality is inefficient in our world. We take decisions based on frameworks of individual beliefs and social codes. Those are the lens through which we see the world. They allow us to act and respond to our environment efficiently. Inevitably we will have to create frameworks for our “smart” machines, but how will we do that successfully?