Muscat pointed out that our current move towards relying on the cloud has also made a big difference to the type of devices we're using.

“If you look at it it's pretty much all evolving around the cloud, the cloud is driving this massively. I think that's where mobile (and when I say mobile I mean notebook, tablet) is going.”

“We see it from Microsoft with 365, we see it from Adobe, and everyone's moving towards 'how can I get content from the cloud to you via a quick on-demand service.'”

According to Muscat the real catalyst for change is in the use of CPUs themselves - suggesting that as chip manufacturers realise the potential of the cloud they'll no longer need the heavy brute force that comes from using a CPU.

Instead companies are now looking to create low power chips that are graphically powerful enough to cope with the constant media consumption that consumers want.

Examples of cloud-based computing already exist in the form of OnLive which lets users play console-quality games on tablets by relying on hugely powerful servers to do all the processing grunt.