The Marketing Breakfast on Wednesday 17 February will provide insights into the latest marketing thinking in the charity sector. How can your brand/product stand out in a sector which is highly competitive? On in Fire Restaurant with speakers Catrina Sheridan, Trócaire and Richard Dixon, Concern, the cost to attend is €20 for members and €30 for non-members and payment is required before the 17 February.

Overcoming consumer fatigue with marketing; learning from the charity sector

Charities operate in a difficult sector . How can your brand/product stand out in a sector which is highly competitive, all brands communicating a desire for share of discretionary spend and typically at the same time. What tactics can you take? This sector certainly has more of an edge to it than traditional marketing. It is not a ‘soft’ option, nor an escape from commercialism. The charity sector has no choice but to be effective and emotional in its outreach. It is multi – disciplined and relies heavily on digital for actionable data.It is a sector that offers a myriad of opportunities, so why do marketers so often overlook it?

Two esteemed marketers from the charity sector will address this issue, Catrina Sheridan, Director of Fundraising & Marketing, Trócaire and Richard Dixon, Director of Public Affairs, Concern.

Date:Wednesday 17 February (from 7.45am to 9.00am)Venue: Fire Restaurant, next to the Mansion House, Dawson Street, Dublin 2Cost: €20 for members and €30 for non-members.@IrishMarketers | #MIIMB

*Payment for all events organised with The Marketing Institute must be made PRIOR to the event.

SPEAKERS

Catrina Sheridan, Director of Fundraising & Marketing, Trócaire
Catrina has over 25 years of experience in commercial management with a focus on strategy, marketing, change management and high performance. Her early career years were spent in the US and UK where she worked for Macy’s Retail and Unilever/Best Foods, as well as IPSOS research. On return to Ireland, she led on Strategy and Marketing for British Telecommunications. Catrina is with Trócaire since 2013, she is Director of Fundraising and Marketing and leads a team of professional fundraisers and marketers.Richard Dixon, Director of Public Affairs, Concern
Richard joined Concern in 1990 and spent the following eight years in a variety of fundraising, public engagement and communications roles in the organisation’s head office in Dublin. In 1999, he opened Concern’s office in Chicago – before returning to Dublin in 2002. He subsequently established the organisation’s first corporate and major donor engagement function before being appointed Director of Fundraising in 2008 and Director of Public Affairs.

Vizeum's promise is to drive business value through media for our clients. Established in 2004, Vizeum is structured to take full advantage of the opportunities brought about by the digitization of media. The company manages its client business via a partner structure. This ensures that every client has senior advisors managing their business. These senior points of contact develop integrated strategies across the entire bought, owned and earned media ecosystem. We then have the specialist skills in house to deliver that strategy in the most efficient and cost effective manner.