Emirates NBD lets customers shake their mobile to save

Emirates NBD has added a 'shake n save' feature to its mobile banking app, letting customers move money to their savings accounts with a wiggle of their handsets.

Subscribers to the app can select a range from between AED 50 and AED 2000 which can be moved from their debit account to a savings place with just a shake of their mobile phone.

With each shake a random amount is displayed on the screen, and the customer can continue until they are happy with the sum that has been transferred. The money is moved immediately and the balance updated instantly.

Users can choose to have the feature enabled at all times or only when they are logged into the mobile banking app. The savings account offers interest rates of up to two per cent.

Comments: (1)

Dropping a coin into a piggy bank conveys saving money. While local culture might rule out such an obvious gesture, I'm not sure how many customers will find the shake of a handset to be more intuitive than just tapping the SAVE button on the screen. On
another note, with Apple doing away with skeumorphism altogether in the latest version of iOS, if "'Shake N Save' is a "significant initiative in Emirates NBD's on-going strategy to encourage customer migration to digital banking", I'm curious to know what
some of the bank's less significant initiatives in this strategy are.