MLBAM Strikes Cross-Platform Deal for Global Citizen Festival

MLB Advanced Media (MLBAM), the interactive media and Internet division of Major League Baseball, has secured the multi-platform distribution and sponsorship rights for the second annual Global Citizen Festival. It marks the first end-to-end rights purchase for the MLBAM.

The charity music event, aimed at helping to stamp out extreme poverty, is slated to be held on the Great Lawn of New York City’s Central Park on Saturday, Sept. 28. Stevie Wonder, Kings of Leon, Alicia Keys and John Mayer are among the scheduled acts.

N.Y.-based MLBAM said the inaugural Global Citizen Festival last September drew 60,000 attendees, and was viewed live by 15 million people.

“It is a privilege to provide our technology services to this critical initiative in the fight against global poverty by ensuring a worldwide audience connects with the message and memorable performances of these musicians,” said Noah Garden, executive vice president, revenue, MLBAM, in statement.

“After the inaugural Global Citizen Festival, where our charity partners announced more than $1.3 billion in commitments to support crucial anti-poverty initiatives, we're excited to build on our success to further the Global Citizen movement,” added Hugh Evans, CEO of the Global Poverty Project. “Our partnership with MLBAM will help us reach and engage even more people in the movement to end extreme poverty.”