American Horror Story creator Ryan Murphy revealed Friday evening on the final night of PaleyFest 2013 that the third installment of the FX frightfest would be subtitled Coven.

He also confirmed that which was leaked last week, that the new season will film, in part, in New Orleans.

And while it’s obvious that witches figure into AHS: Coven, Murphy indicated that the show will once again conjure up a melange of scary tropes. “It’s about a lot of things,” he said.Turning to its genesis, he explained, “It’s a really cool story that we’ve been talking about for a couple of years actually, and this seemed the year to do it.”

As for the setting, Murphy reiterated that the narrative will take place in multiple cities, and that this marks the first year the show will go on the road and shoot on location. (The Harmon House and asylum interiors, he noted, were sets on a studio.)

When approaching Season 3, Murphy said, “The fun thing is researching what are the really haunted places in America, and we have a couple doozy locales.”

Asked about her role in Coven — which had previously been summed up as a “glamor cat” — threepeat cast member Jessica Lange said, “I don’t know what a ‘glamor cat’ is, but I am excited.”

Other returning players include Lily Rabe, Sarah Paulson, Evan Peters, Frances Conroy and Taissa Farmiga, while Kathy Bates is the “new kid” on the block, playing what Murphy has called “a bad, bad woman,” someone ““five times worse than [her] Misery character — which is why she liked it.”

As far as newcomer Kathy Bates goes, Murphy will tease one tidbit -- "The only thing I'll say about the part is, you know, I wanted to see a lot of scenes with Jessica Lange and Kathy Bates going at it, so that's what you're going to see."

And Bates adds, "I'm awfully excited ... I was just glued to [American Horror Story] the first season."