"The key to executing a successful multichannel campaign is to know your audience, help them rather than sell to them and create meaningful content that shares the brand story appropriately across channels."

Professional Marketing briefs

comScore has released a Physicians Panel Media Planning Tool, which provides health marketers and media planners with key metrics to target physicians via online media buys. How the tool works, is physicians' online visitation patterns are monitored and recorded; that behavioral data is supplied to media personnel, giving them insight into developing more targeted media plans.

Steve Greco was hired by Depomed as VP, sales. Greco will build and lead the Depomed sales organization, and lead the sales launch of Gralise, the company's once-daily formulation of gabapentin, for the management of postherpetic neuralgia. “Steve has the experience and drive to execute a high quality sales launch of Gralise with a contract sales force, which is a critical component of our transformation to a successful specialty pharmaceutical company,” says Depomed president and CEO James Schoeneck.

3M Health Information Systems announced a suite of mobile technology aimed at physicians. 3M Mobile Physician Solution provides doctors with Mobile Patient Lists, Mobile Dictation, Mobile Charge Capture and Mobile Rounds, supplying them with the ability to manage their schedules, review patient information, and dictate progress notes, all on a single mobile device.

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