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14.08.17News

adidas Originals #Originalisneverfinished

True to the name of the adidas Originals campaign, the brand yet again re-envisioned ‘Original is never finished’. Now with the help of a new set of creators (Kendall Jenner, James Harden, 21 Savage, Young Thug, and Playboi Carti), and a new take on the iconic Frank Sinatra track ‘My Way’, adidas has recreated their original film to prove that #ORIGINALisneverfinished.

Featured in the atmospheric, glitchy spot are 14 stills created by some of the talented directors and designers at Not To Scale, working with Johannes Leonardo. From a gleaming four-limbed android to an eerie image of an alien abduction, each offers a new take on Leonardo Da Vinci’s Vitruvian Man, where the traditional proportional pose is reinterpreted with a unique twist.

“In a series of new scenes, the historic and iconic pose, a symbol of power, proportions and a perception of an ‘ideal,’ is translated to uniquely identify with each individual in the film in a way which personifies their personality and influences imposed by beliefs within culture and society,” says adidas.

Watch the full film below, and find all the stills on our Facebook Page.