Where Are You Getting Distracted?

It is a great quote that I heard from a business mentor of mine recently…

“What does it mean?”

It means that the chances of you being successful – of multiplying your sales, profits or cash in the bank – are increased significantly when you keep things simple.

Right now you can easily get distracted with all of the many options that are being put in front of you to help you hit your goals.

(Shiny penny syndrome, I think they call it).

I would like to propose the most simple option you have got:

“Stick to the plan”.

Every day that I come to work I look at my 12-month plan…

Then I look at my plan for the quarter…

And then I look at my plan for the Month…

And I make sure that the only work that I am doing that DAY – will take me towards the outcomes I have established in the documents above.

Simple stuff.

Here’s another important point:

“There’s a big difference betweencommon sense – and common practice”.

Everyone knows what they should be doing – but doing it is another thing altogether.

One more:

“In theory – there’s no difference between theory and practice.But in practice, there is”.

As I look ahead to 2018 I am guided by a 12-month plan…

NOT just a glorified word document with a few bullets of things that I say I want to achieve…

…a Plan that clearly shows me the target, the critical drivers that will guide me toward that target – and an understanding of the activities that will need to happen – and by who – to help me hit the goal.

I can not get lost.

I can not get distracted.

I know precisely what I need to be doing – on what day, in that month, to keep me on track.

As a result – my chances of success are significantly increased…

My Marketing plan includes details on how much I will need to spend, on what media (Facebook etc), how many leads I need to acquire and precisely how to make each line item on the plan work.

It is broken down into daily, weekly, monthly and yearly goals that show me – ahead of time – if we are on track to hit the goals and if we are not, gives me a chance of doing something about it BEFORE the end of the year is up and it is too late.

When you think about it – you significantly increase your chances of success in 2018 if you simply give yourself the CHANCE to correct the problems BEFORE the end of the year…

Having a Plan – a Marketing Plan – lets you know how you are doing in real time so that you can adjust in play…

If you can’t get patients through the door – you can’t make a profit.

In that respect – there is nothing more important for a PT business to have than a plan to stick to.

I am going to be working with 10 business owners in New Orleans next month to show you precisely how to create a Marketing Plan for your business to let you do this…

For more PT Business Education Material:

About Paul Gough

PAUL GOUGH is one of the top Marketing and Business Coaches in the physical therapy industry and his Systems are helping clinic owners all across America run more profitable clinics. He is a published Author, Newspaper Columnist and before his stunning success in business was hired by top professional soccer teams.
HIS SUCCESS STORY is one that inspires many pt's around the world - at the age of 26 Paul QUIT a high profile job in professional soccer to begin his own clinic. He had NO money, NO business or marketing skills and NO experience - and yet now owns and runs 4 pt clinics and has a proven track record of growing a physical therapy business from 0 - $2m in record time.

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Paul Gough

He helps small and independent physical therapy clinic owners in America – from Rochester Hills (MI), all the way across to Orange County (CA) - get more new patients without needing referrals from Doctors using direct to consumer Marketing Strategies. He is a published Author, is the owner of 4 PT clinics, a weekly newspaper columnist and before his stunning success in business was hired by professional soccer teams as head PT.

“Watch A Recent ‘Mini’ Marketing
Master Class By Paul”

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What Other Physical Therapy Clinic Owners Are Saying

It’s incredible what Paul has accomplished at his own practice... I look forward to
every call I have with him… and learning more and more from him about direct
Marketing my own cash practice.

Aaron LebauerLebauer PTGreenboro (NC) and Lebauer Consulting

Paul is the PT Industry version of “Dan Kennedy”… and his marketing
teachings represents perfectly what all physical therapists must do next to stay alive and
profitable…

Neil SauerFunctional AdvantageFreeland (MI)

Paul shows you how to market a successful business in today's economy and has
completely changed how I market my (hybrid) clinic. If you want to set up a system to market
your practice, I don't think there is a better teacher out there.

Julietta WenzellOcean Therapy CentreWilton Manners (FL)

If you want strategies to help reduce or eliminate your insurance headaches, Paul is the
person to show you how – he has concrete ideas to implement rather than strictly
theory like so many other PT marketing people.

Kim GladfelterPhysioFit Physical TherapyLos Altos (CA)

Paul has the Marketing solution to the changes occurring in the marketplace for private
practice PTs… he is direct, provides clarity and really opened my eyes on the
possibilities for my clinic.

Caren LiebermanThe Physical Therapy StudioStudio City, LA (CA)

Paul’s focus is on the higher, longer term gain for your business, he shows you the
systems that are needed to gain new patients and maintain growth throughout the entirety of
your business.

Jason MillerCentrex RehabilitationHarker Heights (TX)

Paul gave me a marketing plan that is fully automated and helping grow my practice without
relying on marketing to doctors. Even better, I am now able to attract patients that are in
my target market instead of feeling like I have to treat any patient that a doctor refers to
my clinic. Paul is highly informative and very inspiring.

Christine ColonnaCore Balance Physical TherapyGreenwich (CT)

Paul showed me how to raise my prices by implementing a real price strategy at my practice…I
went from charging $95 to $180 almost overnight - with zero resistance - just by
implementing what he told me to do. I’m excited to be working with him and watching my
clinic grow!

Kevin GennrichOverhaul PT,Edina, (MN)

Paul is doing amazing, cutting-edge things in the field of PT marketing – I have no
doubt he’ll soon have more owners wanting to work with him than he can handle…if
you want to grow your PT practice, you have to connect with him fast!

Dr. David WildermanWilderman PT,Delaware (PA)

Almost immediately after hiring Paul he helped me generate more revenue in my business by
changing our internal sales systems and improving the way my team connect with patients. I
look forward to every call I have with him.

To be able to compete against FREE is amazing… the marketing tips, techniques and mindset offered by Paul are absolute gold!

Dr Jarod CarterCash Based PT Owner,Austin (TX)

After a short meeting with Paul, he opened my eyes to the possibilities of what automation
and direct response marketing can do to my business - and I am excited to now be taking my
PT clinic to stratospheric levels under his tutelage.

Andrew VertsonMulti-clinic Owner,Intecore PT,Orange County, (CA)Goal: Open more clinics

In just a few short weeks Paul put a marketing system in place at my clinic that is now
helping me move away from relying on doctor referrals and seeing 30 patients per week, to my
goal of 100 - he will give you good idea, after idea, after idea!

Paul is refreshingly honest, straight-forward and easy to talk to and I love his no-nonsense approach
to direct marketing. You’ll find with Paul that he is up front about what to
expect, and more importantly, he is honest enough to tell you what NOT to expect, as far as
a massive influx of new patients happening by tomorrow. I’ve recommend him to
other PT owners who have been equally impressed with their results.

Dean VolkMulti-clinic ownerVolk PT, Concord, (NC)

Because Paul is a physical therapist from outside of the U.S system, he has not been
indoctrinated in the same, often limiting school of thought as many of us have when trying
to grow our clinics - I’ve found that gives him a distinct advantage as he brings a
fresh perspective to every marketing or sales problem I've ever asked him to
tackle...