· The decline in 12-24 listening dates back to the early 90s -- a time when few broadcasters were willing to target listeners under 24. While broadcasters showed a renewed interest in younger targeted formats in the mid-to-late 90s, recent years have seen a renewed emphasis on gold-based 25-plus formats and a graying of the programming talent pool.

· Perhaps of most concern, tracking of questions on attitudes about radio among this crucial group trend down as well. Fewer young people expect radio to be an important part of their future lives.