Word of Mouth Daily – November 29, 2011

Sometimes It’s the Management

When we start working with clients, especially in a co-creativeship, sometimes it is apparent (to us) that there’s a management concern in addition to a marketing need. Management and leadership are difficult skills. They require just as much thought, planning, and execution as any marketing plan.

While Hamptons Creative Group is not a management consulting firm in the traditional sense, we do provide aspects of such services to small businesses.

Some of these include marketing project management, competitor and market analysis, and working with other groups — like customer service specialists — to train employees.

When we think about leadership as it relates to marketing, it’s interesting how they each have the same core characteristics. In a recent New York Times interview with Electronic Arts’ CEO John Riccitiello, Riccitiello makes some key points about leadership that we make about marketing.

The CEO shares the following success factors to leadership (and Hamptons Creative Group shares the comparative elements in marketing success):

Paint a picture of the way it’s supposed to work (have a marketing vision and plan)

Be incredibly consistent (brand ubiquitously across all channels)

Really listen to the people (know the market and your customers through research & analytics)

Be absolutely genuine (heart-felt products and services resonate in a marketing message)

Be passionate about greatness in your products/services (have something worthy of marketing)

Can you think of any other similarities? Share them with us and Hamptons Creative Group can help fuse your leadership and marketing success.