This is not about losing yourself amongst the aisles of B&Q and Homebase. (Oh, the horror.) This is about using drawings to make your message clearly understood and memorable, the first time round. That’s what I said. The first time round. Imagine never having to repeat yourself because your colleagues or your clients get… Read more

Yes, your prospects are busy. So how do you get their attention? One way is to keep writing content. Even if they’re too busy to look at your first 3 blog posts, they might have 5 minutes for the fourth. Another way is to find different angles to the issue you’re tackling. One of them… Read more

“It drives my wife mad.” Your ears have pricked up, haven’t they? What exactly drives her mad? And why is the narrator being so open about it? Honesty and a hint of drama. You’re probably reading this because: you sense there is some sort of dilemma. You’re human and you want to get to the… Read more

In the course of a normal working day, I get through a hell of a lot of words. Some I write myself; others I read. I’ve been stockpiling countless books and articles about the best way to communicate. Now I’m in ‘New Term Decluttering’ mode and you’ll benefit. As I clear out my hard drive… Read more

“We could do this!” “Yes, and we could do that!” It’s easy to get carried away with new business ideas. The only danger is that, when you’re concentrating on what you’re selling, you sometimes forget what your clients really want to buy. I’ve been there, done it and bought the XL T-shirt. Audience neglect. Call… Read more