Hyatt Hotels and Resorts partnered with In Your Head to provide relevant culinary and merchandising trends during their annual worldwide summit to help service teams blend local culture and provide memorable experience during events ranging from high-level corporate board meetings and conferences to destination weddings and social occasions.

In determining the best approach to appeal to captive audiences at a wide range of properties, we conducted a brand audit to ensure solutions were consistent with the current concepts and future strategies. To identify key trends and create considered ideas with meaningful touch points, we concluded Trendscaping™ Treks in key markets.

In Your Head provided Hyatt with comprehensive presentation with techniques to ensure tactical implementation and vibrant visual solutions that were authentic to their core brand dimensions while embracing insights on local, seasonal, and customization. The key outputs from the project were presented during a global video broadcast on culinary trends, hospitality merchandising, and consumer behaviors impacting hotel management and their guests.

“The feedback on the video was terrific.”
— Steve Enselein, Vice President Catering and Convention Services