While the story of the Man In The Moon was incredibly poignant, highlighting the plight of lonely elderly people at Christmas, the department story giant will apparently be responding to feedback it was too sad.

According to Business Insider, while speaking at IPA’s Genesis Conference, Rachel said: ‘We still had a really successful campaign with Man on the Moon, but there were murmurings that it was too sad.

‘So, we looked at the data we were getting back.’

Remember watching Monty pining after love? (Picture: PA)

Something a little more joyful this year perhaps? After all, the year before the Man In The Moon was the sad tale of lonely Monty The Penguin who longed for a girlfriend.

Enough with the sadness, John Lewis. Give us some Elf causing mayhem in the department store or something.