"The Morning Briefing" is SmartPlanet's daily roundup of must-reads from the web. This morning we're reading about the current climate for start-up businesses.

1.) Start-up marketing: It is not about the money, honey. While there are challenges the marketing teams face, there is more than a silver lining which should energize them.

2.) 5 things you need to know before working at a start-up. A recent study by HireArt, a Y-Combinator-backed recruiting company, showed that startup employees often get fired or quit because they are not a good fit for the company. Part of the reason why that is the case is that working for a startup can be a bit different than working for larger companies.

3.) The Europe Startup Awards: What you need to know. The idea behind the European Startup Awards is simple: to discover and reward the best startups, founders and investors on tap in Europe today.

4.) Start-up loans scheme expanded. The U.K. government is expanding its start-up loans scheme, which offers young entrepreneurs loans of about £2,500 to help them start businesses.

5.) How unfair competition caused an Egyptian start-up to fail. Sometimes a lack of money is the reason behind the failure of a certain project; other times a moment of cultural disconnect might be a direct cause, as cultural traditions cause the downfall of a good idea.

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