Pano Logic announced the launch of a new campaign focused on the Pano zero-client. Since its launch in August 2007, Pano VDS has become known for its innovative industrial design and immediate appeal to end-users. The campaign's Web site, http://www.thesilvercube.com/, will raise awareness regarding the benefits that the Pano VDS brings to end users and IT departments by focusing on the Pano client's innovative look and feel. The site will offer a variety of information including an ROI calculator, white papers, solutions briefs and customer success stories.

Designed by Whipsaw, the Pano client is delivered to the end-user as a sleek, compact three and a half inch square box. Earlier this year, the Pano VDS client received a 'best of the best' designation from the red dot design awards, the world's largest and most prestigious design competition. The silver cube, referred to as the client, is an innovative new take on PC architecture, connecting directly to the keyboard, mouse, display, audio and USB peripherals. Additionally, the device is power-friendly, using only three percent of the energy consumed by a traditional desktop computer.

"Our focus is to provide a superior desktop virtualization solution for IT departments and end-users, but we also know that part of our success is to ensure that end users have a positive experience as well," said Benjamin Baer, VP of marketing for Pano Logic. "With the Pano Virtual Desktop Solution, we've melded form and function for a more eco-friendly, aesthetically-pleasing desktop solution that can also provide users with a host of capabilities like remote access and self-help not as readily available from the traditional desktop."

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Desktop virtualization is the decoupling of a users physical machine from the desktop and software he or she uses to work. Most desktop virtualization products emulate the PC hardware environment of the client and run a virtual machine alongside the existing operating system located on the local machine or delivered to a thin client from a data center server. Virtual desktop infrastructure (VDI) is a server-centric computing model that borrows from the traditional thin-client model but is designed to give system administrators and end-users the best of both worlds: the ability to host and centrally manage desktop virtual machines in the data center while giving end users a full PC desktop experience.

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