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Dallas Mavericks owner Mark Cuban slaps hands with fans as he leaves the court following their game against the Memphis Grizzlies at the American Airlines Center in Dallas, Friday, April 5, 2019. The Mavericks lost, 122-112.(Tom Fox/The Dallas Morning News)(Tom Fox / Staff Photographer)

Even it means a less-than-convenient tip-off time for those hoping to take in an NBA game in person.

Per ESPN's Dave McMenamin, Cuban told his audience at a speaking engagement Wednesday in Los Angeles that the NBA would be wise to adjust tip-off times to cater for the largest potential television audience over in-game attendance -- emphasizing high-profile matchups in which Cuban suggested fans would be lured to the arena regardless of tip-off times.

"What is the best start time for ratings? Because we don't have to worry about people showing up for the games -- whatever time we make it, they're going to show up," Cuban reportedly said.

It's not just postseason or star-studded matchups either. Per McMenamin, Cuban took the same stance on regular-season contests, reminding his audience of where the money comes from in tickets vs. ratings.

"Adam [Silver] said it clear as day -- we make far more money off of television than we do from tickets," Cuban said "So, that's our biggest customer. ... You want to optimize for television first, because even a regular-season game, there's some funky start times and people show up."

NBA regular-season evening games typically tip-off between 7 p.m. and 8 p.m. local time. Of course, it's a different story for the postseason, at least when it comes to evening games. Game 3 of the NBA Finals between the Golden State Warriors and Toronto Raptors on Wednesday, for example, featured an 8 p.m. central tip-off time -- but a 6 p.m. local-time start in Oakland, Calif. and a 9 p.m. start for East Coast viewers. The tip-off time is scheduled to remain the same until a potential Game 7 -- including a 9 p.m. local start in Toronto for Game 5.

And speaking of Los Angeles ...

When it comes to the state of the Los Angeles Lakers, Cuban doesn't mind the bumpy stretch the franchise that has won 16 NBA Championships finds itself in.

Per McMenamin, Cuban told his audience -- when asked for his thoughts -- that the "more screwed up" the Lakers are, the "happier he is," but not without complimenting controlling owner and governor Jeanie Buss for the way she has run the organization.

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"I feel that way about every franchise not in Dallas ... we all go through it," Cuban said.

The Lakers, who have not appeared in the NBA Playoffs since 2013, went 37-45 during the 2018-19 season despite acquiring LeBron James last offseason, marking the team's sixth consecutive season with a sub .500 finish. The underwhelming performance resulted in head coach Luke Walton parting ways with the team following the season, while Magic Johnson stepped down as president of basketball operations.