Moto Z line doesn't mean the end of Moto X, says Motorola

When the new Moto Z and Moto Z Force were revealed, there was some palpable concern that the line would be a replacement (or renaming) for the Moto X line — but that apparently isn't the case. According to a statement from Motorola, the Moto X brand "is alive and well."

Moto X is alive and well. In fact, Moto X Force recently launched in multiple new markets around the world. Moto X and Moto Z do share some great qualities, but they ultimately provide different experiences and make our portfolio more robust for consumers looking for the perfect smartphone to fit their needs. Tech-hungry consumers who are looking to get a brand new set of experiences from their smartphone will turn to Moto Z and Moto Mods.

To be clear, Motorola's comments only confirm that the Moto X line is currently living on in the form of 2015's releases; there's no explicit confirmation that a new Moto X is on the horizon. However, it's also possible that the company may be positioning the Moto Z and Moto X lines to coexist with some overlap.

Reader comments

Moto Z line doesn't mean the end of Moto X, says Motorola

Well, in the beginning we heard that the "Z" line was going to replace the "X" line. Then the horror of what was to be released starting showing up in the various rumor bins, only to be confirmed months later. Die hard X fans such as myself have already resigned ourselves to the possibility that the MXPE was the end of the line. Perhaps Lemoto has seen the writing on the wall. Perhaps they have seen that the Z phones may not be necessarily accepted with open arms. They were looking for that light at the end of the tunnel that would get them past the disastrous purchase of Motorola and notice it wasn't particularly bright. Perhaps this is just a feeler being put out to see what kind of attention or reaction they may receive. If this is so, this may be a knee-jerk reaction by Lemoto to put out another X phone. If this is the case, I don't see one coming out anytime soon especially not this year.

I think the MOTO X PURE is about as perfect as it can be. Compared to Samsung S5, and a few others in its class,,,,, ESPECIALLY with it's customization. (Making it personal is just too cool). Also, I noticed that when comparing specs, the PRICE is AMAZING!

Just give me the form factor and dimple of the 2014 X (which I'm still using). Make the dimple a finger print reader and upgrade the guts on the phone and toss in an SD cart and I'll gladly upgrade if it's 5.5 or less. (ideally 5.2)

Or call it moto y, a middle ground between x and Z, and then make a moto f, a midrange between e and g, and then make a force, artist (with super premium materials) and of course, apply the same logic to droids. ultimate selling strategy, "no consumer left behind" act.

It's sad cause Moto had been my favorite OEM for a long time. Last year when they announced the Play with its 3600 mAh battery, only to immediately after announce the Pure with 3000 mAh was the moment I gave up on them. These mods are an absolute joke. They should be able to make a phone with great audio quality, headphone jack and a large battery without the need for mods. I mean, my 6p has all that already (sound quality is solid, not great).

Lenovo has killed Moto, might as well lose the name too. Seriously this phone is going backwards, separate phones for different networks radios instead of one phone that works on all, and Verizon exclusive for 3 months? The snapdragon 820 was built for multi purpose newer modems, ones that can handle all carrier bands in one. Google got Moto away from verizon's clutches and Lenovo just doubled downed with them

Yeah but Moto relies SO heavily on Verizon, and they've had a great relationship that both parties benefit from. There's a ton of people that only know Android as Droid ... I've attached the source before and if you want Google it, but the past 5 years Moto's relationship with VZ has accounted for over 25% of revenue. That's a huge number so I can't blame them (even though I agree with you and wish it weren't so).

I think Verizon has to sell this phones unlocked and be able to use it in other countries. I read somewhere that LTE Verizon phones have to be sold unlocked like the Moto E. Something like that. Correct me if I'm wrong.

If the Moto Z is now their flagship line, where does the Moto X now stand? The Moto G is now their midrange device and the Moto E is their budget device. Where does the Moto X go? Upper-midrange? Non-modular flagship?

Samsung approach to flooding the market with so many different models. With idea that they are making something for everyone. And with this strategy, they get to announce a new "flagship" every few months and keep their name in front of people looking for the latest at any given time.