Mondaine rocks new look ahead of seasonal push

Iconic Swiss watch brand Mondaine has collaborated with style influencer and lifestyle journalist Dan Rookwood to curate a series of images for its seasonal look book and social platforms in the UK.

The images feature a selection of Mondaine’s signature timepieces, including designs from the Swiss Railway Clock Mondaine SBB collection and the Mondaine Helvetica No1 Light offer.

The new seasonal look book will also feature the Mondaine Helvetica No1 Smart – an innovative blend of timeless Swiss watch design with the functionality of a connected device, according to the brand.

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Mondaine says that as a style influencer and watch enthusiast, Rookwood is ideally placed to translate the design of Mondaine into an aspirational look book and social media assets.

The imagery, which also includes a selection of lifestyle images of him in New York, where he lives, serves to highlight the spirit of innovation, ingenuity and simplicity at the heart of Mondaine, it added.