Marketing for Accountants and CPAs

We're Exclusive to the Accounting Industry

Build Your Firm is a website development and practice development firm dedicated to the accounting industry. We offer a proven practice development system that enables accountants to operate practices at higher profit margins, realize higher hourly fees, and operate the practice with less stress. Our website development services are designed to generate leads via search engine optimization and operate more efficiently.

Our core Accounting Marketing Services Include:

Build Your Firm was established in 2003 to help tax accounting firms across the country learn how to market their accounting practices and operate at profit margins nearly twice the industry average. Contact us today at 888-999-9800 x-1 to learn how we can help your accounting practice grow and thrive.

Darren Sanford

Great presentation; awesome speaker. I really enjoy these webinars.

Judy Keith

Would have like more question time.

Teresa Grant Aldao

Very informative give me somethings to think about.

Dario Zanichelli

I always concentrated my marketing efforts on one type of marketing. However, this program uses different types of marketing all working together simultaneously in an integrated environment, which has produced excellent results thus far. The internet marketing, which I was unfamiliar, was key. It brought my dinosaur marketing efforts into the 21st century.

Roy Levine

Very informative and easy to access.

Jia Chew

Qualify Your Prospects First

When a prospect calls your firm and immediately launches a series of questions, who is in control of the discussion? As the rainmaker for your practice, the rainmaker should be in control of the process. By asking qualifying questions and seeking to understand your client’s need before answering their questions, you can quickly gain control of the dialogue and establish yourself as the authority.

Selling Your Personal Brand: What To Be Aware Of Every Day

When David was a small boy his father asked him, “What do you want to be when you grow up?” David thought about it for a minute and answered, “I don't know what I want to be, but I know that I DON'T want to be a salesman.” “That's too bad,” his father responded. “Because, whatever you WANT to be, you HAVE to be a salesman.” It is so true. You are always selling. You sell your services, your ideas and, most importantly, you sell yourself. No matter what you do for a living, you are a salesperson. So what will help you succeed in this world of “sales”? Let's take a look at how branding can help you sell yourself more successfully.

Persistence

Today you will encounter countless opportunities to quit. It might be that a business proposal you hoped would come through will fizzle. You might have an argument with your spouse. You might lose an investment. Disaster might knock on your door any one of a thousand different ways. The only question is what you are going to do about it. Will you pick up your marbles, go home and declare that the game is unfair? Will you believe that you must just not be meant for success — that you are a loser that can’t get a break? Or will you decide to persist in your struggle, educate yourself and seek the answers you need?

Stop Wasting Your Money on Yellow Page Advertising

If your goal is to attract more small business clients, then stop wasting your limited advertising budget on yellow page advertising. That’s because there are more effective means to target small business owners and generate a higher return on investment. Over the next few years, the traditional yellow page providers will start milking this cash cow because it’s becoming less relevant. That’s right, the companies that sell advertising and then distribute those enormous books are investing their money on the internet. In fact, they are spending money with Google and Yahoo. That’s because consumers and small business owners are more apt to use the internet rather than hunt thru the traditional yellow pages.

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Build Your Firm, Inc. is registered with the National Association of State Boards of Accountancy (NASBA)
as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards
of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding
sponsors may be addressed to the National Registry of CPE sponsors, 150 Fourth Avenue North, Nashville,
TN 37219-2417. Website: www.nasba.org.