Football

Football - Clients & Events

Hawk-Eye in Football

Hawk-Eye's Goal Line Technology has become an integral part of football and now covers some of the top leagues in Europe. Hawk-Eye is constantly innovating and has a number of ball tracking and SMART products that make the beautiful game fairer, safer, smarter and more engaging.

Officiating

Hawk-Eye was the first company to receive a FIFA Goal Line Technology(GLT) license and is widely considered to be the most accurate, reliable and trusted GLT provider. In addition Hawk-Eye alongside the Dutch Eredivisie have been trialling a video assistant pilot programme, powered by SMART Replay, to assist on-field officials with making decisions around game changing moments.

Video Content Management

Hawk-Eye’s SMART Replay technology is streamlining the post-production process by providing production teams with the ability to record live broadcast feeds on-site, clip them off and pipe them back to a central facility for immediate editing and distribution.

Digital

Hawk-Eye’s digital division Pulselive has a unique set of capabilities that brings football to life across online, mobile and social platforms, helping leagues, clubs, sponsors and broadcasters deliver an enhanced connected experience for their audiences.

Coaching

SMART Replay provides video analysts and coaches with every broadcast camera angle enabling them to get a complete picture of a player, team or opponent’s performance. Incidents can be bookmarked to review at half time or saved and exported for post match analysis.

Experiential

Hawk-Eye’s football simulator provides an unrivalled and immersive game play experience whilst also providing sponsors with a unique branded experience and data capture platform at the event.
In addition, Hawk-Eye’s latest innovation, SMART Vote uses branded voting cards, the big screen and vision processing to engage football fans in the stadium and provide a natural extension for sponsors.