Make Your Next Show the Best Show Ever!

Every single company or organization exhibiting today could improve their Trade Show outcomes significantly. There isn’t one exhibitor out there who is getting all of their trade show money’s worth. The difference between a Trade Show “Expense” and a Trade Show “Investment” is huge! Managing to the budget seems to not only shape, but also define the foundation that companies are using to build their Trade Show plan.

Where’s the vision? Where’s the strategy? Where’s the integration of the Trade Show tool into the big picture marketing plan?

These are just a few of the questions that exhibitors ought to be asking themselves before they commit to the next event.

Those are the kinds of questions that help us to develop a Results Based Exhibiting Plan. And that’s just the beginning! If we don’t ask ourselves those questions and more, we’re doomed to repeat the same behavior and receive the same lackluster outcomes.

Let’s get strategic! Let’s stop reacting to the situation! Let’s develop some Results Based thinking and make your next show the best show ever!

Mike Mraz is a Minneapolis based Trade Show Strategist. Throughout his 30 plus years of Sales & Marketing experience, he has had both a passion for learning and a desire to share what he has learned along the way.
Read Mike’s Bio>>>

Just returned to the office after attending your seminar here in Indianapolis and thought I’d send this off while the presentation is still fresh in my head. All I can say is, “Wow!” Not only was the content extremely helpful but, your delivery was engaging and inspirational. To put it simply, it was among the best two and a half hours I’ve ever spent in a seminar! And, I’ve been at this for over 20 years!

Jerry Comis
Sr. VP of Marketing, Adesa Impact
Carmel, IN

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