Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

PROSPECTS

Total confectionery packaging continued to decline in retail unit volume terms in 2019. This was informed by the changing eating habits of consumers, who are increasingly seeking alternative, healthier snack options.

Flexible packaging dominates confectionery in Italy, offering numerous advantages, such as easier handling and consumption for consumers, and savings on transportation and storage for manufacturers, wholesalers and retailers. However, flexible packaging is less conducive to innovation in terms of shapes.

Sharing is a key development in confectionery in Italy. This cultural trend fits with the general health trend, with consumers encouraged to share confectionery and thereby manage their consumption through large or individual-wrap packaging.

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