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Friday, December 20, 2013

THIS WEEKEND'S BOX-OFFICE: 12/20/2013

The heart of Christmas season arrives this weekend with one new wide release and two wide expansions that I will check out. What will you see this weekend?

Anchorman 2: The Legend Continues

PROS:

- The first film is widely regarded as a modern classic, becoming one of the most popular cult comedies since theAustin Powers series in the late '90s.

- Will Ferrell and Paramount have mounted a game-changing viral marketing campaign over the last few months, generating a significant amount of awareness.

- Online tracking metrics are very strong across Twitter, Flixster, and Facebook.

- Comedy has been a hot seller all year long, as evidenced by Identity Thief,This Is the End,The Heat,We're the Millers, andBad Grandpa.

CONS:

- The first film was a box office success, but only modestly so with an $85 million domestic run.

- The audience for this sequel could easily continue to be male-heavy.

- Competition fromAmerican Hustle and holdoverThe Hobbit: The Desolation of Smaug could be a factor.

American Hustle

PROS:

- The star-studded ensemble cast.

- Christian Bale and Jennifer Lawrence are fresh off the uber-successes of theirDark Knight andHunger Games series, respectively. Not to mention recent Oscar wins.

- Reviews have been stellar, generating a significant number of awards nominations over the past week.