Magic’s Dwight Howard signs with Lagardère

Lagardère Unlimited, the
French conglomerate that emerged as a player in the U.S. sports business this
year by buying Blue Entertainment Sports Television, has signed four-time NBA
all-star Dwight Howard of the Orlando Magic for representation on and off the
court.

Howard

“Our team at Lagardère is
thrilled that Dwight chose us to represent him,” said Lagardère’s president of
basketball, Dan Fegan, who will co-represent Howard with Mitchell Butler,
Lagardère vice president of basketball.

“Dwight is one of a
handful of iconic superstars with an authentic brand and global appeal,” Fegan
said.

Howard, who was chosen
first overall in the 2004 NBA draft, had been represented by Aaron Goodwin of
Goodwin Sports but left him a few months ago.

This has been a big year
for Fegan, who has been a prominent NBA agent for years. He also represents
Kentucky point guard John Wall, who was widely expected to be the No. 1 pick of
the NBA draft last Thursday. Fegan got Wall one of the biggest shoe contracts
in years: a five-year, $25 million deal with Reebok (see related story).