3 Elements of a Good Trade Show Booth Design

This entry was posted on November 10, 2018 by tsdp.

A well-designed trade show booth can make or break your show. While a well-designed space can encourage people to visit your booth and take notice of what you have to offer, bad booth designs will often fail if paired with unprofessional service. From picking the right trade show displays to figuring out proper lighting, we list three elements of a good trade show design:

Hire a Professional:

While it may not seem impossible to put together a few banner stands and counters, it takes a professional to understand space constraints and make sure that your booth makes optimum use of all the space that’s available. There are creative professionals who can help you design the space, decide on how different elements are managed, and make your products stand out.

Telling Your Brand’s Story:

Educating guests about your products and getting them interested in your services is one of the main motivations behind setting up at a trade show. The design of your trade show booth should reflect the brand image of the products you offer and introduce elements of the story you’re planning to tell. For example, if the idea is to launch a product during the trade show, use hanging fabric trade show displays above the product. Or, use banner walls to create a back wall as a stage décor.

Lighting is Equally Important:

Smartly lit booths can accentuate design elements and hide trouble areas. Lights can also be used to highlight products in a creative way. A well-lit space is inviting and encourages guests to spend more time inside the booth, allowing you more time to explain your product or service.

Looking for high quality trade show displays? We can help! Call us on 877-389-8645 for more information…

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