There’s no stopping Richard Branson. This guy began his $4 billion empire in the ‘70s when disco ruled, turned the “Me” decade of private jets to public air travel in the ‘80s, sipped soda in the ‘90s and now in the Oh-Ohs is going after… TELEVISION? Is he for real?

Yes. But as with any Hollywood story, there are facts and alleged facts.

The fact is this: Virgin Media is planning the first ever Virgin-branded television channel – Virgin 1. The alleged facts are that as part of the network’s programming, Branson will be launching his own version of Cribs-of-the-Rich-and-Famous – only with a green angle. Also rumored is that his host of choice is Australian soap actress turned pop singer, Natalie Imbruglia.