As of 11pm PST Newegg.com is showing the same promotion as Borders for including a Sony cover with light (in blue) with the purchase of a PRS 350 for the standard price of $179.99. This is only the Silver colored unit, not the pink one (yet?) There is a shipping charge showing of $5.74. The special shows as ending 10/30, the same as the Borders promotion.

Newegg.com also shows the pink PRS 350 available bundled with the Breast Cancer Awareness special cover also for the price of $179.99. Shipping, however, is listed as $6.73. As far as I can tell it is the same promotion that is on the Sony Style site, though from those pictures it does not appear to be a cover with light type of cover.

So far I do not see a promtion for the PRS 650 devices on Newegg.com, though both the red and black colors are now choices. I'm really hoping they add at least the black 650 to the lighted cover included promtion because that is the one I really want.