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Rakuten Inc

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Rakuten is a leading e-commerce and e-finance service provider in Japan. It has built up a comprehensive Rakuten ecosystem in Japan, including Rakuten Ichiba for e-commerce, Rakuten Travel, Rakuten Card, Rakuten Bank, and so on. Mergers and acquisitions in Internet- and e-finance-related business have driven growth. The loyalty program, Rakuten Super Points, has encouraged cross-use of service in its ecosystem. About 80% of revenue is generated from the Japanese market, and the company has been scaling back from unprofitable overseas business.