Domain Name Valuation Metrics

Domain Valuation Formulas

When our company values any premium domain names, we look at the domain name keywords, industry served, current or projected traffic, search results and current trends in the appropriate marketplace. We research these valuation metrics with the help of propriety software and internet tools that our group at TopNames.com have established over the past 20 years.

Since the rollout of .com domain names back in the early 1990's, the value of quality domain names has been on the rise every year. It has been said that premium domains have been one of the best performing internet investments ever available. Due to the enormous growth of the internet worldwide, the availability of premium keyword domain names has become extremely limited.

Domain names have become their own asset category in the intellectual property and legal industries. Companies show these assets on their balance sheets. Annually many high quality domain names sell for over $1 Million and thousands sell for six figure values.. It has been said "Domains have and will continue to grow in value faster than any other asset commodity, ever witnessed before".

"To be on top - you need to start with a TOP DOMAIN NAME"- By starting a new business or rebranding an existing one, with a top - keyword strong domain name as your new brand, you will find immediate customer recognition, better ranking results in the search engines, potential type-in traffic and the best part - a new business that makes sense from day one.

How is a domain name considered a premium domain name?

Online real estate or domain names and websites are often compared to conventional bricks and motor real estate as they relate to many factors. To separate the value of just any domain name - to a high quality, Top Domain Name, it is often compared to the real estate marketplace. If you are going to open a new retail business in your home town, you have many choices of locations. If you choose on the main street in town and you will pay more, in a high traffic mall and you will pay even more. The reason behind this is all based on potential traffic to your business. These are potential customers that either drive by, walk by or are other-wise visible to your business. Generally the more you pay for your location, the more traffic or potential customers you will be exposed to. Or the values are associated with the quality of traffic that you will receive.

In the domains industry, it works much the same way - except instead of a brick and mortar location in your home town, you have a business that is a small part of a huge marketplace - the worldwide internet. To stand out in an enormous world like this, you have to control a niche or hedge against all the other companies in your industry online. When a potential customer searches or type's in their browser what they are looking to buy - or rent - or get repaired - or travel to - the keywords of the domain name will stand out and help them make the decision to visit your website. Thus keyword heavy domain names or exact match domains to the product being sold or marketed, will always out rank a generic domain name.

A few examples of keyword domains at use

We wanted to show a few examples of domain names at work that make sense. These are transactions that our domain group has worked on recently:

A company wanted to rebrand and expand their online offering so they bought a nice keyword domain name as DirectGear.com. Another company in the automotive industry wanted to start up a new product offering and choose the pro domain name as DrivePros.com. Another group required a new startup store in the retail clothing industry and purchased a cool domain name as FunkyStore.com. A commercial arborist company wanted to rebrand with an exact match industry domain and bought CommercialTreeService.com

Another company wants to startup a new website to offer home design and plans to home builders and general contractors. Their potential market is enormous as millions of new homes are built every year and there is over 200 million references in a recent search on home plans. So they inquired about a great keyword domain name we own as BuilderPlans.com

A tour boat company based in the Caribbean recently inquired about a direct match, keyword domain name as IslandTickets.com. They saw that this domain draws a great deal of daily traffic and would like to have the new traffic and new brand for their companies services.

Or there was the company that wanted to rebrand their work group of engineers and developers. After much research and planning they reached out to our company and found the domain name as TopTalent.com which we owned. They now have a great keyword domain name and brand to take their company to the next level of growth. These are just a few examples of the strength and demand for premium domain names.

As the internet matures and continues its dramatic worldwide growth, the importance of a top keyword or premium domain name, becomes even more important. With the advances of social media, online sales and worldwide internet user growth, the importance of the right domain name can make the difference of your website being a big success or possibly another business failure.

A great domain name may be the next big brand...

Many companies online have sprouted up in the last 20 years that have very cool, but sometimes strange sounding names. One of the largest online retailers is named after the largest jungle in the world - a large computer company is named after a round fruit - another large digital device company is named after a berry - a large travel company is named after a boat - how many famous car models do you know that are named after animals (usually fast animals) like mustangs, impalas, cougars, barracudas, broncos and jaguars? In the branding industry - "it all starts with the name". If you are building, expanding or starting an online business - "it all starts with a TOP domain name".

How valuable is a great domain name?

Our company - TopNames.com works as domain brokers and expert witnesses for law firms, accounting and finance companies, as well as brand, marketing and ad agencies. We appraise, buy and broker domain name transactions for clients around the world. It has been estimated that the premium domain name aftermarket annual sales are in excess of $1 Billion worldwide. To see how valuable premium domain names can be, these are closed sales on the higher side of the marketplace. These sales have been made public over the years:

TopNames.com is your online, premium domain name store.

A top domain name will help your business grow faster online from the
first day. Top domain names are ranked better in search results, offer
better online customer awareness and give you a great brand that is
easy to remember. A premium domain name will give you a competitive
advantage right from the startup stage. A "Top Name" is one of the
best investments you can make for your business and the values of
strong keyword domain names have steadily increased every year.
Premium domain names will rank much better in search engines when
customers seek your products or services. A top domain name will offer
immediate credibility for your business and boost visitors to you
website. TopNames.com offers top domain names for sale, domain broker
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