Speaking at
WWD
's CEO Summit, the creative director of the storied French fashion house said he loved Texans and had chosen the location because he appreciated the support the American press and Dallas-based luxury department store Neiman Marcus gave Chanel when it reopened following World War II.

"When Chanel reopened, the French press was beyond nasty. The only press that understood it immediately was the American press," he said. "So I think it's a nice thing to go there."

Explaining how he selects the locations for the extravagant shows, which have previously been staged in Paris' Grand Palais, Venice, Moscow and Tokyo, Lagerfeld said he tries to "find a connection, but the connection is often very vague.

"With Texas, it's a detail, but with little detail, you can make a whole story," he continued. "I am a storyteller for that."

Last month, he took the show, which showcases the talents of the 10 artisan ateliers under the Chanel-owned Paraffection umbrella, to Linlithgow Palace just outside Edinburgh. Scotland was chosen because of Gabrielle 'Coco' Chanel's close relationship with the country through her relationship with the Duke of Westminster. Whilst holidaying there with him she discovered tweed and went on to create Chanel's infamous boucle.