Smart Services CRC (iSee)

Organisational Profile

The Smart Services CRC (SSCRC) is a research and development partnership funded by the private sector and governments under the Australian Government’s Cooperative Research Centre program. The SSCRC focuses on user-inspired research and development that supports innovation in Australia’s services economy.

Service Provided

gemaker has provided business development, commercialisation and market research expertise to further SSCRC technologies. gemaker developed and implemented a commercialisation strategy (to spin-off) for the award-winning iSee video collaboration technology developed by the University of Wollongong; successfully applied for a $50,000 Commercialisation Australia grant, attracted beta testers and first product licenses and successfully applied for state, national and international iAwards.

Gemaker worked side by side with the iSee team to help identify new target markets and in building a practical strategic plan that had strong buy-in for implementation. Gemaker’s enthusiastic engagement was instrumental in increasing beta testing clients to over 1000 registered users and included them negotiating with initial paying proof of concept customers. Gemaker’s contribution was invaluable to maintaining the business momentum for this exciting new technology.