…that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man’s lawful prey.

It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money – that’s all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. – John Ruskin (1819 – 1900), writer and social philosopher