“Consumers deserve to get what they pay for,” Wheeler said in a statement. “Broadband providers must be upfront and transparent about the services they provide. The FCC will not stand idly by while customers are deceived by misleading marketing materials and insufficient disclosure.”

AT&T is familiar with throttling: The Federal Trade Commission sued the company in October, accusing AT&T of intentionally slowing Internet speeds. The FTC lawsuit claims 3.5 million users had data services slowed to “dial-up speeds” an average of 12 days per month, according to the Washington Post.