Why aligning marketing with your customer journey matters

Being able to align your marketing techniques with your customers is so important. Your marketing should be completely designed for your customers and the demographic that you are trying to target. If you are not doing that, or thinking as deeply about your marketing like that, then you are falling behind all of your competitors. Your customers want to feel as if they are apart of something. Your marketing efforts are your chance to be able to do that.

Key Takeaways:

Many companies do well at the start of the sales funnel, which involves targeting an audience and then drawing the in with specifically designed niche content.

Another place where companies tend to do respectably or better is at the point where the sale actually happens.

Where many companies fall down is in the center part of the funnel, where customers need to get that ongoing interaction, either face to face, or by email or other ways.

“The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas at each stage of the buyer journey.”

Bradley Long

About Shoptimized

Shoptimized is a community of likeminded e-commerce entrepreneurs who have come together to learn how to upscale their businesses and out manoeuvre their competition at every turn.

Founded by Conversion Rate Expert, Bradley Long – Shoptimized cuts out all the noise and bullshit and shows you what’s really working in the world of e-commerce.

After working with some of the world’s most sophisticated brands as a conversion rate optimization consultant and helping them achieve double and sometimes triple-digit growth in under 12-months, Bradley decided to create his groundbreaking training that was first released in 2015 to help newer store owners rapidly grow their businesses.

Since then, Bradley has also created the world’s first split-testing training for Shopify stores, eCom Conversions.

He has also architected, the Shoptimized Theme to help store owners shortcut the learning curve of what helps and what hurts conversions by distilling his 12+ years of experience as a consultant and store owner into an easy to install, high-converting Shopify Theme.

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To contact Bradley Long or learn more about how Shoptimized can help you rapidly grow your sales and profits, go toShoptimized.net/contact