Here's what happened: this weekend, the production company behind the live-action film adaptation of the popular manga series on which the film is based, revealed a meme generator where anyone could log on to the movie's website and upload their picture along with an empowering statement stating what they "are." The prompt on the site reads "What Makes You Unique?" For example, here's ScarJo as her character, The Major, a cyborg created to fight cyberterrorism, explaining that she is more than what meets the eye. The premise of the message is to make a custom meme that lets you state why no one should underestimate you.

Well, critics of the film decided to take matters into their own hands, as Uproxx pointed out. Initiated by Twitter user @VeronicaComplex, there is now a hashtag for users to tag their troll-y Ghost in the Shell memes.