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Tuesday, January 18, 2011

Introduced in India in 2011, under the banner “For a Special Journey Called Life”, the Chevrolet has emerged as one of the fastest growing brand names in India. The introduction of the brand in this market represents a significant milestone for GM in India and for the auto industry. Under the Chevrolet umbrella, GM India presently produces the Chevrolet Optra (Petrol and Diesel and the CNG version), Chevrolet Tavera, Chevrolet SRV, Chevrolet Aveo, Chevrolet U-VA and the Chevrolet Spark. The dynamic Chevrolet brand stands for quality, reliability, safety, innovation, value for money proposition, environment-friendliness and customer care.

The Chevy saga began in 1909 when William Durant, the founder of General Motors and Louis Chevrolet, a leading racecar driver joined hands to form the Chevrolet Motor Car Company. On November 3rd 1911 the very first Chevy rolled off the assembly line and since then on, the legendary ‘bow-tie’ logo has been part of automobile folklore across the globe. It has the distinction of being one of the world’s most famous brands and the best seller in North America.

With the love affair blooming between the American legend Chevy and India., GM India kick started the Chevrolet Indian Revolution last year which has been making serious inroads in India’s vehicle market. Riding high on the success of the popular Chevrolet brand, GM India has introduced several marketing initiatives to enhance the brand equity of Chevrolet. GM India has also introduced net-based initiatives aimed at increasing the sales volume through their website. Off late, it has introduced a unique industry first ‘Chevrolet Promise’ program for its customers to enjoy an excellent ownership experience of Chevrolet brand of vehicles