Smartphone Storage Nightmare As Indian Users Regularly Run Out Of Space

65
per cent also regret deleting a precious photo or video to free up space

Storage
appears to be a real problem for many smartphone users in India, with 29 per
cent running out of space at least once a week and 62 per cent running out of
space at least every three months, according to country-wide independent
consumer research from SanDisk*.

Almost
two thirds (65 per cent) have also regretted deleting a precious photo or video
to free up storage space. And, if they do have to delete files, 36 per cent of
Indians would delete a photo of themselves before that of friends, pets or family.

The
research, which looked at people's experiences with storage on smartphones,
also found that 46 per cent of people have to delete files or data from their
main handsets in order to free up space at least once a week, while 77 per cent
do this at least once a month.

Khalid
Wani, Director - Channel Sales, Western Digital (India) at SanDisk, a Western
Digital brand, said, "Our research really highlights the pressure that
people are under to choose what they want to keep on mobile handsets. With the
average person in India
taking 31 photos and 14 videos a week on their smartphone, and the size of
digital images and video increasing rapidly, devices soon fill up."

In
addition to the challenges around storage, the research also looked at
security, with 67 per cent of respondents being fairly worried or very worried
that the files and data on their smartphone are at risk of theft or loss
through product malfunction, and 64 per cent said they had lost a precious
photo or video from their smartphone as a result of files not being backed up.

Despite
this, less than half (46 per cent) of Indian people manually back up their data
and files from the main handset once a week; six per cent never back up files
at all, excluding automatic backups and data synchs.

Khalid
Wani added, "What many people don't realise is that there are all
sorts of ways to quickly and easily transfer and store data from phones -
either by connecting a device to the handset or using Wi-Fi - so you don't have
to choose what you delete. In addition, backing up your smartphone remotely
also means that you keep precious files safe, should anything happen to the
handset."

SanDisk
offers a range of mobile memory products that allow users to easily expand the
space on their phones or offload files so they don't have to worry about limits
of the device. Options include:

·SanDisk iXpand™Base - designed
to automatically back up your iPhone's photos, videos, and contacts every time
you charge.

·SanDisk iXpand™Flash Drive-
offers an easy way to free up space on your iPhone, automatically backs up your
camera roll, and even lets you watch popular-format videos straight from the
drive.

* All
figures, unless otherwise stated, are from YouGov Plc. Total sample size was
1007 adults. Fieldwork was undertaken between 29th January - 5th February
2018. The survey was carried out online. The figures have been weighted
and are representative of the online population of adults in India (aged
18+).