Our Approach

The focus on portion balance has galvanized a multi-sector group of collaborators to join forces and address the prevalence of obesity and overweight by focusing on volume (size), proportionality (variety), and quality (nutrient density) of our food and meals. Millennials with children are our initial primary target. The Portion Balance Coalition homed in on this young adult segment given that there is no other time associated with as many life transitions – living independently, entering a first full-time job, marriage, pregnancy and childbirth, divorce – as those that happen in young adulthood.

“Prevention of obesity among young adults, while largely ignored as a target for prevention and study, will be critical to reversing the epidemic.”