Quaker Oats Full TVC

This film was designed to show how Quaker Oats have taken all the oaty-goodness straight from nature and packed it into a breakfast biscuit. We wanted to illustrate this in the most honest way we could, reflecting the quality and ethos of the product.

Using traditional stop-frame animation and in camera effects each frame of the interior of the box was printed out and animated individually to get a tactile and tangible look that charms the viewer.