Author: The Imonomy Content Team

As most publishers know, images on websites have a direct link to website monetization. Images get more people on your site in the first place, increase user engagement while they’re there, and make it easier to encourage readers to take the actions you want them to take. That’s because images correlate with brain processes. It’s how humanity learned to communicate before the invention of written language, and it’s the very first way we still learn to communicate when we’re first born.

It wasn’t that long ago that searching for publisher tips for mobile monetization was an act of innovators, or of those who were so on top of their to do lists and goals, that they wanted to take the next step. Today, understanding what works on mobile is crucial for publisher survival.

That’s the number of people using ad blocking companies around the world. According to PageFair’s 2016 Mobile Ad Blocking Report, 159 million of these ad blockers are in China, 122 in India, and 14 million are in Europe and North America.

Top online news publishers work hard. They must be the first to report stories, or their competitors will get enough impressions to leave them behind. And there are a lot of stories to uncover and share. They must provide an interesting angle, some great interpretation – and that’s not even enough.

If you’re reading this article, you care. You really, really care. You care about your readers and their experience on your site. You want to make it pleasant, to get them to want more, to come back to your site, to stay long enough to let you build a relationship with them.