ATLANTA--(BUSINESS WIRE)--Hooters today announced that Robert Boettcher of Roswell, Georgia, has
won its first HootClub sweepstakes prize of an all-expense paid trip for
two to Las Vegas to watch the UFC 173 fight live between Renan Barao and
T.J. Dillashaw on Saturday, May 24, 2014. Boettcher gained entry to the
promotion by utilizing the restaurant’s new mobile loyalty app,
HootClub. For his loyalty, Roswell will enjoy flights to Vegas for
himself and guest, Jonathan Crockett, a two-night stay at the Hooters
Casino hotel, and tickets to the UFC 173 fight at the MGM Grand Garden
Arena.

“I’m really looking forward to traveling to Las Vegas to experience the
Hooters Casino for the first time and to catch the UFC 173 fight live,”
said Robert Boettcher, HootClub member and inaugural sweepstakes winner.
“I’ve enjoyed trying out the HootClub app on my phone and am impressed
by what Hooters is doing to reward its fans like me!”

Boettcher, a regular customer at Hooters of Roswell, Georgia, downloaded
the HootClub mobile app and uses it to track and activate rewards, via
codes that appear on his Hooters receipts. HootClub launched as a pilot
last month to the Atlanta metro market and it allows guests to earn
rewards on their favorite food and drink items, stay up-to-date on the
latest events at Hooters and register for sweepstakes to win prizes. The
program is set to expand to more than 200 locations across the United
States in the coming months.

The more frequently guests like Boettcher visit Hooters, the more points
they can earn to be entered to win Hooters sweepstakes and redeem
exclusive offers and rewards. Members can elevate their HootClub status
level from Bronze, Silver or Gold up to Orange. In addition to tracking
loyalty points, the app includes a Hooters locator, view of the menu and
links to social channels.

“Fans throughout Atlanta have become heavily engaged with HootClub and
we’re excited to share this with the whole country so we can continue
rewarding our customers and understanding their preferences.”

As the HootClub program grows, Hooters will continue its sweepstakes
promotions, awarding bonus prizes to thank loyal customers for trying
out the HootClub mobile app. For the next sweepstakes, Hooters will send
a valuable fan to Las Vegas for a seat as a judge at the Hooters
International Swimsuit Pageant on July 23!

To find a Hooters location and additional information on future
promotions, visit www.hooters.com.

About Hooters of America, LLC

Hooters of America, LLC is the franchisor and operator of more than 412
Hooters restaurants in 44 states and 28 foreign countries. The first
Hooters opened in 1983 in Clearwater, Florida. Everyone is liberated
from the ordinary at Hooters while enjoying great food, fun and
uniquely-Hooters service from the iconic Hooters Girls. For more
information about Hooters visit www.Hooters.com
or follow us at www.Twitter.com/Hooters,
www.Facebook.com/Hooters
or www.Instagram.com/Hooters.