I've written about Brazil pre-Lula and post-Lula and spent the last five years covering all aspects of the country for Dow Jones, Wall Street Journal and Barron's. Meanwhile, for an undetermined amount of time, and with a little help from my friends, I will be parachuting primarily into Brazil, Russia, India and China. But will also be on the look out for interesting business stories and investing ideas throughout the emerging markets.

The World's Real Job Creators

In the ad, a 30-something year old Brit is on a business trip to India. It’s his first time in what appears to be Mumbai. The traffic is long and thick like the 405 in Los Angeles. Workers are pouring cement. Skyscrapers are being erected. Pretty Bollywood-like girls swim in small swimming pools on their apartment balconies. It’s sexy. It’s hot. And as the taxi driver says when asked if he ever thought of leaving; why should I? Everyone is here.

Not only are they already there, they are still coming. And as the years go on, employees and new customers will come by the thousands. The real job creators in the world today aren’t just the mom and pop flower shops and restaurants in Anytown, U.S.A. The real job creators are companies outside of America.

Between 2008 and 2011, the revenues of the top 100 companies from emerging nations grew by an annual average of 16 percent. Their average revenues now exceed that of non-financial companies listed on the S&P 500. From 2006 to 2011, that same list 100 companies hired 1.4 million people, while employment at non-financial S&P companies remained relatively flat.

The Boston Consulting Group ran the numbers. Of their top 100 globalizing companies from outside of the core economies of Japan, United States and Europe, 7 new ones have been added from emerging nations. More than a third are consumer-focused companies; proof positive that the old adage “Does it play in Peoria” will soon be deepened to ask “Does it play in Shanghai and São Paulo, too?”

As global growth shifts away from the U.S. and Europe, a new group of foreign multinationals is emerging. They’ll compete directly with the likes of Apple (as Samsung already does successfully) and Caterpillar (as Hyundai does now and perhaps Zoomlion will do in the future).

Yet, the new big boys on the block are not necessarily growing at the expense of their competitors. Bangalore, India’s Infosys (155,000 employees worldwide) isn’t putting Teaneck, New Jersey’s Cognizant (150,000 employees) or Dublin, Ireland’s Accenture (250,000 employees) out of business. Companies are finding niches. And they are cooperating more than before as the global marketplace changes the demand dynamics for entire industries, The Boston Consulting Group noted in their report, released on Tuesday.

Eastward, Ho!

The West is no longer the center of the universe. It’s not eroding. No one doubts the future of Germany’s machine tech or Silicon Valley. But on balance, the growth is outside of the old imperial powers and that means companies, and jobs, will be growing much more there than they are here.

The emerging market nations from Brazil to China have become highly prized by companies everywhere and of every size. And not just for their growth potential, Boston Consulting Group says, but as a source of capital and talent. Over the past five years, over 1,000 companies from these countries have amassed more than $1 billion in annual sales each. While most are intent on focusing on their local market, others are expanding abroad, whether its a Brazilian meatpacking firm like JBS (owners of Swift & Company) or Mexican bakeries like Grupo Bimbo.

These 100 companies are on the march. And as a result, foreign companies are not only going to be hiring at home, but will be job creators in the U.S. too in what may be like a reverse immigration: Mexican firms coming here to hire us. What was once the norm for people living in Brazil working for General Motors will be the norm for many Americans working for Infosys or helping Brazilian oil firm Petrobras dig hydrocarbons out of the Gulf of Mexico.

The New Multi-Nationals

In their latest global ad campaign, HSBC depicts a young American girl partaking in what every suburban or rural child has done at least once to make a buck: open a lemonade stand. She sells to a boy and his mother and notices the woman has Brazilian currency in her wallet. She tells the woman she also takes “reals”. In the future, we won’t only take reals, we might even be paid in them. If not, the company we work for will be making the bulk of its money in something other than dollars.

Moreover, The Boston Consulting Group (BCG) noted that average revenue per employee in the top 100 new multinationals now exceeds that of the non-financials in the S&P 500.

By 2020, emerging economies will add 270 million new households with discretionary income that make them attractive for companies to invest, and the labor markets to expand.

China and India have the highest number of what BCG refers to as “global challengers” — the multinationals challenging the existing leaders in their space. China has 30 companies on the list. India has 20. Brazil comes in third with 14, followed by Mexico with 7 and Russia with six. South Africa increased their numbers from three to five. Turkey has three. Maylasia has two. While most of the biggies are the usual suspects — energy and mining — that is expected to change in the next few years.

Fast growth in emerging markets and slow growth in developed ones has allowed for new multinationals to gain market share from U.S. and European rivals. Those companies are expanding at home, moving into neighboring countries and into other important markets, like here, creating jobs where there were none and — in many cases — quickly becoming household names.

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1- They have Universal socialized health care, which means while all their people have health care they spend a small fraction of what US businesses and Government spend on health care.

2- They have Universal Education, which meas you can go up to your PhD pretty much for FREE. Contrast this to US where getting a BS degree can cost you an INSANE $100,000 AND MORE, putting your in debt for years to come.

3- They do not spend Trillions of Dollars on a Gargantuan Military and unnecessary Wars 10,000K from their borders, as US does all the time.

4- They have MUCH MORE generous unemployment benefits than in US

5- They have MUCH higher taxes on someone making more than 250K than in US, for example in Germany 45%, UK 50% etc.

ALL of which steps Republicans oppose, proving what TRUE ENEMY of American people they are. And some of which Obama Admin talked about but passed NONE proving what HOAX it is.

Max, Germany has very little federal debt and A LOT of exports. India subsidizes the college education of their citizens. Netherlands and South Korea have prolly the best bandwidth in the world.

What are they missing? K&J STreets.

Also, who lobbies the WTO to rule against AMerican taxpayers? My International Business instructor didn’t seem to know either.

Bottom line is that NOBODY else in the world sold their own citizens out for the benefit of foreigners over their own citizens like the U.S. does.

NOBODY.

We give affluent Russian princesses unemployment insurance who have never worked in their lives.. don’t allow Visa workers to earn money but give them insurance. Indian government subsidizes their college education, then they come here and outsource accounting jobs in Silicon Valley to India while they take home the big bucks.

Employers are allowed to reject unemployment insurance for those who got laid off in an AT WILL state and Foreign affluent princesses who may have never held a job in their lives get help from unemployment. n

Affluent b*tches from other countries are encouraged and often helped WITH MY TAXDOLLARS to get their education, but Americans are told that we’re not worthy. Only because the baby boomers are a bunch of lazy partiers who don’t like to be shown up when they did it to themselves.

So when 47 million Americans are on foodstamps, why is Silicon Valley outsourcing accounting jobs to India?

In 1996, there were 675 IPOs. Last year there were 19. THe year before (2011) there were 31. 20something in 2010. Three years resulted in less IPOs than 1/4th of IPOs in 1996 and we have no volume on our exchanges because China has a ban against the US financial sector.

God only knows what India does to reciprocate. 300 million Americans cannot comp the growth for 2.3 billion in both China and India. Before Brazil, Australia and wherever else the financiers want to rip us off for.

47 million Americans on foodstamps, but realtors get the subsidies to drive prices up. Why? To impress foreign holders of US Treasuries who condone our government corruption.

I hate this country. THe boomer voting majority are happy with the status quo, they should eat the repercussions of it.

For what it’s worth, we need to outsource K&J STreets so we can lobby Chinese officails and so forth for a fraction…

If he was a republican, would he be a genius? Cuz the country had a Republican president, a majority Republican congress, a war horse Republican Pentagon, a mostly Republican judicial, for 6 years straight under GW Bush…and…

I’m thinking about the ad where the little girl says that she only accepts “reals”. Having not seen the ad, I can only wonder what that’s supposed to mean. Does she have a credit/debit card computer? What would happen if corporate culture had it’s own standard currency? It sort of reminds me of the earlier thought, “The West is no longer the center of the universe.” Ok, I just watched the ad. The little girl was happy to accept any currency, the implication being that it’s all real. Anyone reading this article should close the webpage and get back to work, before your boss notices you reading this crap.

The ad, nor the article, says that the little girl only takes reals. It says she takes reals, or also takes reals if I remember correctly. Its cash. It means that other countries are playing an important part in our economies. Whereas a Brazilian would love to get dollars, in the future, Americans might be just as happy getting pounds or reals or euros. The article is about a study by BCG about the new multinationals competing with the big western multinationals.