Nigeria’s large and growing population and hot climate make soft drinks a booming industry. Categories such as bottled water are large and growing quickly because of a lack of access to safe drinking ...

Hot drinks in Nigeria continues to see steady growth despite the challenge of the hot weather limiting its potential. The marketing activities of major players, in order to increase awareness of less ...

As elsewhere in Africa, concentrates, particularly powder concentrates, are extremely popular. Their popularity stems from the fact that they are much cheaper than other types of soft drinks. Given that ...

Tea continues to grow steadily in Nigeria, despite the fact that the country is generally quite hot and so cold drinks are usually preferred. Tea has traditionally been popular in the north of the country, ...

Coffee is not considered a traditional Nigerian drink, but more of a Western drink. However, consumption is on the rise in Nigeria, as the working environment becomes more and more formal and adopts Western ...

The category dominated hot drinks in 2014, taking a 94% volume share of sales. Nigerian consumers generally call other hot drinks products tea, as this is the type of drink most children grow up with and ...

RTD tea first appeared in Nigeria in 2008, with Cway Food & Beverages introducing itsCway Ice Tea. The category has seen a steady rise as manufacturers have positioned such products as a healthy alternative ...

The strong growth in sales of energy drinks can be linked with the increasing nightlife culture in Nigeria as suchdrinks are used as a mixer with alcoholic beverages. In fact, energy drinks have been partially ...

Traditionally, Nigerians consume a lot of fresh fruit and vegetables, which are readily available at the roadside or local markets. Recent lifestyle changes among the working population and the emerging ...

Sports drinks continued to outperform energy drinks in 2014, posting total volume growth of 16%. This performance was a reflection of the growing gym and exercise culture among young professionals in majo ...