Men like some stocks, women like others

In February, robo-adviser SigFig released a report
on investing trends, comparing the 2014 risks, returns, and
preferences of over 750,000 retail investors who use the service.

Along with some other interesting
insights — like the fact that men are both more likely to
churn their portfolios and to lose money — SigFig was able to
highlight a handful of companies with stock more likely to be
preferred investments for men and women.

Men showed an outsized preference for automaker Tesla
Motors and beverage giant
Coca-Cola, in particular, and favor a handful of tech
companies. Women were especially more likely to invest in
communications company Frontier and bank
JP Morgan, and count a number of pharmaceutical companies
among their preferred investments.

Check out some of the other noteworthy companies in the
SigFig-created graphic below: