Learn about new marketing opportunities as Citizen and Echo undergo historic change

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An open invitation has gone out to the county’s business community to get a first-hand account of the historic changes at the home of the Gloucester Citizen and the Gloucestershire Echo.

In the news for the momentous decision to change the publications from daily to weekly the owner of the newspaper, and publishers of GloucestershireLive.co.uk and Southwestbusiness.co.uk, wants to lay bare the marketing opportunities going forward.

Trinity Mirror Gloucestershire has announced it will be making the changes to its print titles from Thursday 12th October and tomorrow morning in Cheltenham at Thursday in Gloucester it is inviting all interested parties along to lay out its wares.

“Join us for this exclusive breakfast conversation on digital transformation and marketing in Gloucestershire. You'll hear ideas and insight from some key people from Trinity Mirror in the South West, along with our national media colleagues, and one or two industry experts, on how the digital landscape is changing and how we can all drive measurable business results,” said Fiona Shaw, media sales director for Trinity Mirror West.

In a statement when it made the decision on Tuesday last week (Sept 12) the company said: “This change to our print titles is being dictated by the behaviour of our readers and the amazing growth success of our website GloucestershireLive.co.uk.

“We still have a loyal print audience but the majority of the people who read the Gloucester Citizen and Gloucestershire Echo do so just once a week.

“Daily readership is coming more and more on GloucestershireLive.co.uk and our digital audience – not just on the site but across social media platforms like Facebook and Twitter - is showing amazing year-on-year growth.

“Our digital advertising revenues are growing at the same rate and by making this change, we’re acknowledging and reacting to how our readers behave.

“However, for readers who want a daily Gloucestershire print product, we will also be launching a Gloucestershire edition of The Western Daily Press.

“Our new editions of the Gloucestershire Echo and Gloucester Citizen will be modern, busy and campaigning titles. They will be a comprehensive compendium of the week’s news with extra analysis, sport and lifestyle coverage.

“We will keep our Tewkesbury and Forest editions and add a new edition for Stroud. As part of the package, print readers will also get a new county-wide property guide and our popular GL magazine.”