By default, Google saves a permanent history of everything a user has searched for, every website they have visited, activity from any other app, site or device that uses Google services, and a record of their physical movements gleaned from using Google Maps or an Android device.

Google says that it collects this data to improve and customize its app experience but not everyone is comfortable with it keeping a record of their activity.

“Whether you’re looking for the latest news or the quickest driving route, we aim to make our products helpful for everyone,” Google wrote in a press release in May.