Events Calendar

Event Information:

How to Price Your Artwork with Matt Adams

Emerging artists are oftentimes bewildered on how to price their work. Matt Adams, VAA president, art blogger and avid collector will share his years of observations from a collector's point of view in this workshop. It will start with an overview of strategic pricing that he has developed, followed by case histories and concluding with one-on-one consultations.

By using the structured pricing model, you can easily explain to collectors/galleries why your prices are what they are. Also, you will see how and when to increase your prices.

Attendance will be limited to the first 12 VAA members that arrive. Attendees must bring data about their own artwork for review. To do this, make a table with the following columns: Title, Height, Width, Asking Price.