Even if you are armed with an abundance of knowledge in SEO, you may still need the services of a professional SEO company. Having strong knowledge of SEO is hardly sufficient in some cases. Even if you are doing your best to attempt to obtain a good ranking for your website, you might still wind up wondering why your website is simply not doing well. For starters, you must understand that your website will have to be fully optimized in all elements. Not just that, but your website has to be maintained on a regular basis. SEO is a continuous process that includes a great deal of time and effort. To make things simpler, you will be better off utilizing the services of a competent SEO company to do the work for your website.

There are numerous SEO companies today, and there are a lot of trustworthy companies as well as unreliable ones. Thus, it is crucial that you select the perfect SEO Company. Here are 10 important points that you must keep in mind when selecting SEO services:

Site Evaluation Guide

Does the SEO firm offer you a site evaluation guide? A reliable SEO firm should have the ability to provide you with an extensive analysis of your site, regarding ranking and design structure. This can be done by performing a website audit. The result of this website audit will allow the SEO firm to offer you a proposal of how much work needs to be done to bring you to a certain level of ranking. They must be able to advise and troubleshoot all aspects related to performance, content, and design that might hinder the reading or indexing of your pages.

Tools in Figuring out Keywords

What tools does the SEO Agency use to look for keywords? Do they offer competitive analysis based on your chosen keywords? Understanding what methodology the SEO Agency utilizes for keyword evaluation or research is very important. It will be a great help if you perform your own due diligence using basic tools, such as conducting keyword research and analysis through the use of keyword planner in Google AdWords.

Backlinks to Website

Where will the SEO Company return links from? Backlinks are just as, if not more, vital in SEO than onsite optimization. The SEO Company should be able to obtain high-quality backlinks from reputable websites that are highly related to your niche. Ask your SEO Company what techniques they employ for gathering backlinks.

Cost Structure

A dependable SEO Company will not just give you a quote once they figure out how much work has to be included. Charging you high costs will not necessarily ensure you receive high quality services. It also doesn’t ensure that the rate being quoted is proportional and consistent with the services you anticipate the SEO Company will provide. A good SEO Agency should be able to give you a rundown of services to which the performance and price contract will be based upon.

The Timeline

Does your SEO Company provide you with a timeline? It is through hard work and correct planning that results can be attained on time. Some SEO Firms offer SEO plans that claim to put you in the very first page of search results in just a matter of 10 days. Realistically, however, no SEO Company can guarantee you the number 1 position in Google in as short as 10 days.

An SEO campaign will take 6-18 months to deliver the top outcomes you expect. Make sure you don’t give in to false pledges. Conversely, avoid SEO services that provide you with a time limit. A good SEO company knows that optimization is an ongoing process and they should be able to offer you regular maintenance, customer support and proper upgrading.

SEO Technique

What SEO strategy will your SEO Company use to raise your ranking? You should look out for companies that will utilize spam advertising methods to rank you on top in no time. If the strategy includes any form of dishonest practice, such as spamming or deceiving online search engines, then you should instantly turn away.

An excellent SEO company will certainly see to it that you will not be subjected to spam or misleading services. Keep in mind that if it is based on using deceitful strategies, your site might be taken out of Google’s indexing, which will certainly lead your site to being blacklisted. Knowing your SEO Company and doing your own research on how proper SEO is done is extremely vital in choosing the ideal firm.

Providing Targeted Traffic

Do they understand the distinction between plain traffic and targeted traffic? You will hire the services of an SEO Company mainly due to the fact that you need to attract traffic into your website. However, what you need is targeted traffic that gets you visitors who might be genuinely interested in purchasing your products or services. This is based on your desired keywords in order to generate leads.

You don’t want irrelevant traffic that comes to your website because of irrelevant keywords. Unqualified traffic only enhances your bounce rate (surfers that arrive on your page and immediately leave) and not your sales. The right SEO Company will create relevant content for your website and distribute it to relevant channels, social media and Press Releases (PR). This will potentially lead to natural backlinks that will enhance your overall ranking in the search engine.

Transparent Deliverables

A professional SEO Company should have a clear course of action to attain the desired results in a given time frame. They should be able to show the client what’s being completed for the first month and subsequent months. With this, you will be able to determine how much work is being done in relation to your costs, allowing you to determine your ROI. A clear outline of work in the proposal should be available at any time to show the extent of the campaign. This includes how much fresh and high quality relevant content they are going to publish on your website every week. How many distribution channels? What social media, article directories and websites are they going to use to distribute your content? How many PR submissions? And how many backlinks have been generated? These are the qualifying questions that need to be answered by a good SEO firm.

Reporting

A comprehensive report system should be provided to show the progress of the SEO campaign, as well as ranking status of the site. This reporting could be monthly or quarterly. The report should be clear and concise, using the right combination of graphics and texts. This will be the bench mark of how the firm is progressing towards your desired ranking status.

Performance Guarantee

Does the SEO Company offer some kind of guarantee, such as a percentage increase in traffic? Although there are a lot of factors involved in an SEO campaign, a professional SEO company will be able to give performance guarantees based on their years of experience and proven methodology.

These are the major considerations you need to look at when hiring an SEO Agency to make sure that you don’t pour your money down the drain. SEO is a vital marketing strategy to make your brand highly visible online to your target market and to grow your business. It is a time-consuming effort, but it has greater ROI in the long run when compared to other marketing options.

With the increase in demand for SEO services, SEO companies across the globe started to grow in number. You can virtually find them just about every country in the world. The question is, does your business really need the help of an SEO Company?

Search Engine Optimization is popular among various businesses. With almost a quarter of the total global sales attributed to online marketing, who would not care? Its power and role in the marketing campaign is evidently important, especially to companies that are incapable of physical expansion. Internet presents them an opportunity to expand with a minimal cost. For these reasons, SEO now holds a more significant role in boosting a company’s revenue.

SEO services are typically outsourced from developing nations like the Philippines and India. While majority of search engine optimization can be done at home by a knowledgeable webmaster, it is rare that you find freelance SEOs who work at home with reliable SEO qualifications. The need for an affordable SEO company has driven most western companies to embrace outsourcing SEO offshore.

It is true that search engine optimization need not be overly complicated like many companies make you believe but there are certain circumstances where the help of a search engine optimization company becomes indispensable. Here are some of the instances where it is advisable to seek the help of an SEO company:

Your business requires your full attention and you don’t have time to monitor your own website statistics.
Companies and businesses who don’t have qualified employees to perform the required search engine optimization. It is always preferable to hire experts over going through the learning process and do SEO yourself.
When after your efforts to optimize your website, you do not get any substantial improvements in your ranking and traffic, you need to get help from experts. An SEO firm can help introduce innovative SEO strategies that you might have not used yet. Moreover, companies that specializes on SEO have more resources to do the job.

Outsourcing SEO and choosing the right company to work with needs careful planning. You do not want to end up with companies employing all sorts of shady strategies that will harm your website. What you want and what you need is a qualified SEO company that can deliver results through professional and ethical SEO strategies. So to help you choose a good SEO provider, here are a few things to be wary about:

Companies that guarantee top rankings for your website. The truth is, no one can guarantee top placement on search engines. SEo companies employ strategies that are proven to have worked. Search engine algorithms are highly classified.
Choose SEO companies that are honest, upfront and realistic. It doesn’t mean the company is good when they charge high fee on their SEO services. There are a lot of SEO companies offshore that can deliver results for half the cost. You jus have to be patient in searching.
Choose SEO companies that offer scheduled reporting. Choose companies with complete contact information.
Your SEO company should regularly contact you and should constantly find new ways to achieve the best result for your website. They should be innovative yet ethical in their SEO practices.

Rocky John Tayaban is a trusted SEO provider for companies in the US, Canada, United Kingdom, New Zealand, Australia, Ireland and European countries. He is the man you call when you want to outsource SEO services [http://www.seoquickrank.com]. After working as a country manager to some of the best SEO companies in Australia, he decided to start his own – SEOQuickRank.com.

It’s funny that most of our clients are SEO companies from the US, UK, Canada and Australia. Yet they have the guts to call themselves SEOs when they barely do the SEO work. I’m not writing this article to intentionally malign any SEO company.

It’s just that there are several negative publicity written and published about offshore SEOs which are not true. What’s worse is that these articles are written by SEO companies from the US, UK, Canada and Australia aimed at discrediting offshore SEOs. Ironically, these SEO companies are known to have outsourced SEOs in the Philippines and India. And still, on their blogs and published articles, they generalize that the offshore companies are incompetent!

It is true that outsourcing your SEO offshore comes with risks much like when you pick a company within your city, state or country. There will always be fraudulent companies offshore but this is also true to SEO companies in the US, UK, Canada and Australia. Risks are inevitable part of search engine optimization. In fact, results from SEO campaigns are highly uncertain because no one knows the exact formula on how search engine algorithms work. Your campaign may succeed or fail depending on various factors.

Apparently, cost is the main reason why outsourcing SEO is a popular strategy even for SEO companies. It costs twice as much to keep an American SEO than when you hire a Filipino SEO specialist to do the same job. Both countries have different cost of living, which explains the disparity in income but both SEOs are expected to do the same work and achieve the same result – top placements on the major search engines.

Competition has driven SEO businesses in the US, UK, Canada and Australia to outsource offshore. With the way the global economy is doing right now, it’s not surprising that economic retrenchment has become a top priority for companies all over the world. Consequently, price or cost was catapulted as the main consideration when companies decide which outsourcing company to choose. Moreover, outsourcing companies cut-back on their expenses and explore their options for a cheaper business operation. Outsourcing offshore seems to be the only viable solution so they could keep up with the competition. Their competitors are already outsourcing, some if not all of their operations, to gain cost advantage so why shouldn’t they?

I really don’t have a problem with SEOs outsourcing SEO services offshore. Although they are more of an SEO reseller than an SEO company, they are still helpful in the operations of SEOs offshore because they provide them with additional jobs. What is not right is for them to destroy the reputation of SEO businesses offshore to create a mentality that they are the better option and that offshore SEO companies are a bunch of thugs.

Rocky John Tayaban is a seasoned blogger with over 7 years experience in search engine optimization (SEO) and online marketing. Currently, he manages his team of senior SEOs through his founded company – SEOQuickRank.com. Rocky and his team provide SEO services to companies from the US, United Kingdom, Australia, Canada, New Zealand and Ireland.

SEO or the Search Engine Optimization is an approach to increasing traffic generation for an online business. There are many companies that are now making use of this cost effective approach to give a boost to their virtual earnings. However, it must be kept in mind that only professional SEO firms should be hired to perform this task in order to get effective results.

A professional SEO company will help any size of business make the most of online marketing and increase the chances of actual sales while at the same time increase brand awareness among the target market segment. While there are many SEO firms out there, each claiming to be a guru in the field; it is important to find the one that is seasoned in the field. One of the best ways to get hold of professionals in the industry’s SEO companies, is to look for them in SEO related magazines.

This will enable inquirers to find out more about their work and reputation in the market. Also companies interested in getting SEO services should read through these magazines to familiarize themselves with the latest trends in the SEO and online marketing industry so they can gauge the services being offered to them by the selected SEO firms.

Reading blogs related to SEO will also be very helpful in finding out about the key companies in the industry that are offering comprehensive and authentic SEO services to the corporate sector. By learning more about SEO, a company will be able to question and discuss with their selected SEO companies about the SEO requirements according to the needs of the business and so on.

When looking for professional SEO companies, do not shy away from asking colleagues or other entrepreneurs who might have referrals one can use. When asking for referrals, always make sure to find out about their experience with the SEO company they hired. Once the selection of a SEO company has been finalized, proceed by first giving out a test drive prior to signing any contract.

The trial can last up to three months which will help entrepreneurs to gauge the results that the selected company can deliver for their businesses. Entrepreneurs must keep in mind that finding a professional SEO company is not an easy task and it requires an investment of time to safeguard from running into a dodgy service provider that can only deliver tall claims and no work.

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The services of an SEO company has quickly become the hottest new tool on the belt of marketing and advertising companies. SEO services and SEO marketing companies are popping up left and right, and many are charging astronomical rates for their services. In spite of high costs, many companies see it as a worthwhile investment in their business as more and more people turn to the internet for locating services and products.

In such a new industry, consumers can be easily coerced into paying high fees while never seeing noticeable results. Many SEO companies will make big claims and grandiose promises, yet fail to follow through. So how can a consumer be sure they’re getting what they pay for?

Is the SEO company SEO certified?

As in many fields of expertise, certification is proof that someone has received training and is qualified to provide a service. It provides a degree of confidence that the company you hire will be able to solve problems and provide solutions and competent service to those who are paying for it.

Of course, greater skill often comes with a higher price tag. At this point you may be wondering if it’s really worth your while (and money) to choose an SEO certified company. After all, what’s the big difference?

1. It shows continuing growth Search engine algorithms change on a regular basis, so SEO marketing professionals need to grow with the internet in order to show continued results. Up-to-date certification proves that a company is growing to meet the immediate need and current trends.

2. It indicates skill level SEO certification separates the trained professional from your average Joe with a laptop and a sales pitch. It indicates the skill level of the company in question and immediately shows whether a company has the potential to live up to its claims.

3. It guarantees competency

While certification isn’t everything in this business, it does guarantee a certain degree of competency in the field. It shows that the company you are paying is capable of getting the job done. Just as you wouldn’t hire just anyone to fill your cavities or remove your appendix, neither can you expect just anyone to have the skill necessary for SEO services. While SEO marketing is hardly brain surgery, it is a science and requires a certain set of skills that must be learned if you hope to see lasting results.

Results – the proof of the pudding

While certification is definitely a good indication of a company’s skill level, the true proof will be in a company’s results. Certification is a good start, but true skill comes with experience and continued growth as times change and new trends in internet marketing arise.

A solid SEO marketing company should have the results to show for their work, and they should be ready to provide solid references for past and ongoing successes. They should be able to point to satisfied customers and provide case histories to show the effectiveness of their process.

Once you find a company that seems to have potential, ask to see their portfolio. Talk to them about other past or ongoing projects, as well as who else they’re working for. In particular, discuss past work in your particular industry.

Hiring a good Google SEO company is one of the best ways of ensuring success in any online marketing campaign. This is because SEO contains very many aspects that a webmaster may not be familiar with therefore necessitating the hiring of experts. Since there are so many of these companies around, you must do proper research on the Google SEO Company you go for.

You have to go for a Google SEO company that has a stellar reputation when it comes to optimizing any kind of website. Evidence of a good reputation will be seen in the company’s website. You should look for links showing what past customers say about the company. You also have to make sure that the testimonials are real and come from reputable businesses. You could also do an online search in related forums and blogs to find out what people are saying about said search optimization company. Numerous positive reviews and a good reputation means that there is a high likelihood of getting high quality work done on your site.

It is also important to go for a Google SEO company that has experience in a variety of websites and various aspects of each type of website. Having this feature in your search optimization company means that you will not have to hire other companies for future online campaigns. Looking through the company website will show you which kind of websites the Google SEO company will work in. Go for a company that will work on the following areas:

Web design – This should include blogs, CMS skins, Joomla, conversion of PSD to HTML etc.
Website development – This should be in areas like ecommerce, web 2.0, specialized social networks, WHMCS integration etc.
Website reviews – This is to find out which areas of your site are wanting so as to develop an affordable strategy.

You should also test the various contact options given by your Google SEO Company of choice so as to ascertain the quality of their customer service. A reputable company will allow customers to contact them using email, landline, cellphone, fax and live chat. You should try out each one of these options to see the response time. Going for a Google SEO company with a short response time means that feedback will be instantaneous allowing you to change your online marketing strategy without any losses in revenue.

Finally, it is also important to go for a Google SEO company with very affordable SEO packages. This will ensure you get SEO services depending on what you can afford. A reputable search optimization company will have their rates prominently displayed on the home page. They should also be willing to extend discount facilities depending on the project at hand. In this respect, a reputable Google SEO company will have a prominent link on its homepage that allows you to get a quote depending on the type of SEO work you need done. It should be added that you must avoid a Google SEO company with packages that seem too cheap since they could be using non-white hat marketing techniques.

With search engine optimization being a big thing on the Internet, it is quite daunting to find the best SEO company. There are more and more companies that stake that claim with their myriad of SEO offerings. However, the best approach would be to check them out thoroughly and see if their claims hold water.

Credibility

The best SEO company should have a high credibility in the market. The SEO service industry must be aware of the abilities of any SEO company that claims to be the best with its services and offerings.

A SEO company cannot appear overnight; time must be taken to establish its credentials. Its reputation cannot be based on hearsay. There must be sufficient proofs on the excellent services rendered and high quality products recommended. There must be an existing list of satisfied customers who have experienced the commendable services of the SEO with a growing number on the way.

A credible SEO industry should have the necessary operating license from the relevant authority to conduct its business. Such a company is not for a short stint in the technology industry but aims to stay around for a long time.

Professional

A SEO firm that is worth engaging for any web business need must be professional in all its dealings. There is no bias against any type of business regardless of its size or nature. There is no double standard practiced by a professional SEO industry.

The staff of a good SEO would be qualified and well trained in their scope of duties and responsibilities. The SEO industry team would be cohesive in the company vision and objective to establish its presence in the market. The team must be professional in their ways of dealing with their customers. Many business owners wanting SEO services may not know exactly what is required. Hence, it is up to the SEO company team to educate and discuss on the actual needs of the business owner so that the exact requirements would be identified and met with the right SEO tools and techniques.

Collaboration

A good SEO company would want to consider some beneficial collaboration with certain companies which can enhance the standing of the SEO company. Not all SEO companies may have the necessary expertise in all SEO matters; hence, it would be a wise move for an innovative SEO company to collaborate with others to establish their own presence in the industry.

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You think you have been given the most difficult task of your life – hiring the best SEO Company to provide various on-page and off-page optimization services to your company. There is the internet today to help you ease your work. You open your PC or laptop, type relevant keywords on Google to get the list of dozens of companies promising to offer the best SEO services. You randomly pick up a few companies and start calling them up to gather necessary details about each one. But, as you speak with the customer support team, you get exhausted knowing the same things over and again. I mean all the SEO companies are saying the same things. Surely, it will make your job all the more difficult. As a potential customer, how you are going to hire the best SEO firm for your company?

Let’s have a look at the top qualities of a good SEO firm.

1. Having a good looking, fully functional website

You want to hire an SEO company to create your website and optimize the same. But hey, wait a minute. Have you gone through the company’s website and most importantly have you liked it! If you find the website murky with jumbled text, videos, broken links, and no easy navigation from one web page to another, you really need to think once more time, will you hire the SEO firm to work for you. You should probably consider an SEO firm that has a good looking, user-friendly website.

2. Applying smart SEO strategies

An SEO company that ranks number 1 in a specific geographic area does not mean it does great work. You will find many SEO firms enjoying a higher ranking on Google, but when it comes to quality work they are not better than those firms in the second page of Google. Then, why they comes on first page? The answer lies in having decent content on the site, having used the right set of keywords and phrases, and having some good inbound links. Google pays a lot of importance on these factors when determining ranking. So, while searching for the best SEO Company or beyond, try to find out the marketing secrets of a company that keeps them going strong for years.

3. Types of SEO packages offered

Select multiple SEO Company and analyze their SEO packages. Are they providing just one or two standard package or offers customized packages to meet specific needs of customers? A standard package may not be right for your business. While going through the SEO packages, find how many services are offered and whether the most important services offered or not. For example, keywords research, link building, SEO audit, PPC management, content marketing, etc.

The best SEO Company offers SEO services and packages that are most suitable for small to large businesses operating locally or worldwide. This SEO firm has full understanding of Google SEO guidelines and follows only ethical SEO techniques.