The Pravana Blonde Wand Can Lighten Hair in Minutes

What may be the most revolutionary thing to happen to blond hair is about to hit the market, and that's actually not hyperbole. Meet the Pravana Blonde Wand, a new tool reportedly capable of lightening hair in minutes. It's not entirely surprising that such a smart hair color innovation is coming from Pravana—the label is known for its bold dye. According to a report in WWD, the flatiron-esque gadget is engineered specifically for processing hair dye quickly to reduce damage caused from the coloring process.

In order to use the Pravana Blonde Wand, a colorist would first apply the brand's Pure Light Créme Lightener—created to use in tandem with the wand—and then place highlights in foils, just as a colorist would during any other highlight appointment. But then the process deviates—here, a stylist would then position the heated wand to glide over the foils, rather than making direct contact with the hair follicles.

About two weeks ago, Pravana posted a teaser to its Instagram account announcing the product. A week later, they posted another—which featured two side-by-side images of colored hair. One woman's hair was processed for 40 minutes using traditional coloring methods, and then another that was processed in seconds using the Pravana Blonde Wand. "Record speed lightening that actually leaves the hair in better condition," the caption reads. "Trust us, we've done the research."

"It blew my mind," Justin Anderson, celebrity colorist at the Chris McMillan Salon in Beverly Hills told WWD. "It is one of the products that hair colorists will have in their arsenals that really changes the game. Not only does it speed up the time, but there is a lot less damage on the hair because the lightener doesn't have to sit on the hair for so long."

Pravana purports that the Blonde Wand is capable of lightening hair a whopping seven levels in just ten seconds (with the dye, of course), and as anybody who has had their hair processed before knows, that's a pretty big deal. (Guys, just imagine going from darker blond to nearly platinum in the blink of an eye—Kylie Jenner style.)

Ultimately, the wand is a breakthrough in expediting foil highlights, which means that you can be in and out of your touchup appointment in less than your already-abbreviated lunch break. All of this while sustaining less damage, and getting a better blond color? Sign us up. The Blonde Wand launches in select salons this October. Check out the company website to find a salon near you. In the meantime, we're going to see if we can get our hands on one and show you guys if it really works ASAP.