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Wednesday, August 15, 2012

VIDEO: Lady Gaga previews Fame fragrance

Directed by Steven Klein, the production values equal what fans are used to with Gaga’s music videos.

Like all of the previous teases for the fragrance, Gaga’s Fame is being billed as “The First Ever Black Eau de Parfum.”

There will be two versions of the fragrance: regular and Le Masterpiece.

The pop icon shared the video along with a personal note to her fans, which reads as follows:

A letter to my sweet fans..

Today is a really happy day for me. The past year was a challenge, and I’m so happy to have my spirit back. I felt in chains at times. Whether is be the record label disagreeing with me on single choices, or directors who could only create an idea of “gaga” or what i’ve “done before” and not able to move forward, and there was also of course the incessant dragging of the most important single of my career in dead-beaten-horse-mud. Then there were all the personal moments. Betrayed by lifelong friends, mentors I’ve had for years suddenly taking advantage of me, and a massive struggles with my body image.

I’ve grown and left most of these things behind, the monsters of fame are very real. But I wanted to thank you for baring with me a little bit. Today’s film is what happens when there is love and respect amongst creatives, teams, management. This project was run solely by the HAUS OF GAGA, ATOM FACTORY, AND STEVEN KLEIN’S fantastic team. I am feeling blessed to have removed those from my life driven by money and luxury, its all about the art of it. I feel free today.

Thank you for always being there for me monsters.

I love you.LG

The pop superstar resumed her Born this Way Ball tour in Sofia, Bulgaria on Tuesday.