John Wick 2

DO NOT CROSS JOHN WICK

To launch the home entertainment offering of JW2, we took fans deeper into the world of Wick where assassins are bound by blood oaths, driven by revenge, and follow one rule above all others: DO NOT CROSS JOHN WICK.

The campaign culminated in “A Tribute to Those Killed by John Wick” - a Facebook Live, marathon eulogy for all the127 anonymous henchmen who dared to cross John Wick.

John Wick 2DO NOT CROSS JOHN WICK

To launch the home entertainment offering of JW2, we took fans deeper into the world of Wick where assassins are bound by blood oaths, driven by revenge, and follow one
rule above all others: DO NOT CROSS JOHN WICK.
The campaign culminated in “A Tribute to Those Killed by John Wick” - a Facebook Live, marathon eulogy for all the 127 anonymous henchmen who dared to cross John Wick.