25 August 2011

We are incredibly excited to be launching Masquara, our fabulous new Mascara.

Available in Raven, a stunning midnight black, it offers a formula that lengthens, defines, dramatises and ensures lashes last the whole night through.

Be bold and bring out the power of your eyes to complete your alter ego. A striking edition to our core range, it is sure to become a staple within your make-up bag!

“Illamasqua’s new Masquara in Raven has taken flight. Masquara creates a jet black flutter of beautifully defined lashes – lash by lash perfection. Reapply for added drama and prepare to step into the night.”
David Horne – Illamasqua Director of New Product Development.

Masquara provides a preview glimpse into the indulgent world of our AW11 collection ‘Theatre of The Nameless’. This is to be unleashed globally in its full decadent glory on 8th September 2011.

Vicky McClure lashed up in Masquara for Illamasqua’s viral film Born Again.

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About Me

Illamasqua is a heady cocktail of cultures - it combines a rich heritage and product knowledge with the creativity and expertise of Illamasqua's team of leading make-up artists. A night-time make-up that brings premium, professional products within reach of the high street.
Illamasqua is for the bolder, darker person hiding inside us. It is an act and an attitude. A symbol of tolerance. A celebration of idiosyncrasies. A confident statement of self-ownership and self-expression.
Illamasqua is your alter-ego.

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Ode To My Alter Ego

My alter ego is the person I want to become.She's darker, bolder, braver.She's a more interesting version of me.She doesn't hold back.She doesn't give a damn.Sometimes, I let myself become my other I.When she walks out and takes over,I fall in love with who I am.