Sophisticated database marketers are not impressed with "upload your list" then batch and blast your campaigns. Marketers who lack integration to customer data are limited to basic broadcast email campaigns. Marketers require the ability to react to live customer data and the ability to segment across an entire database. Campaign Intelligence empowers customers with the ability to connect to multiple touch points, systems, and data sources. Campaign Intelligence is the first application with the ability to access data via a JDBC connection to your data warehouse allowing you to take action the moment a change may occur in your customer profiles.

For the occasional list that needs to be imported this options is still available in Campaign Intelligence.