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Dressbarn supports breast cancer observance

Posted on Sep 22, 2010 at 12:00 a.m.

Dressbarn in West Fargo will join dressbarn stores around the nation in observing National Breast Cancer Awareness Month in October. Beginning October 1 and continuing through December 15, while supplies last, dressbarn stores, including the one at Westgate Commons in West Fargo, will have the "smoochable pooch" Skye, a soft, plush stuffed animal, available for adoption for $5. The entire $2 net profit from each sale will go to the American Cancer Society (ACS) to support local and national breast cancer initiatives.

"The statistics tell the story," said Janice Ross, district sales manager for dressbarn in West Fargo. "In the United States, a woman has a 1 in 8 chance of developing invasive breast cancer in her lifetime, and breast cancer is still the second most common cancer afflicting women, after skin cancer. We know that every dollar we raise can help improve those odds."

During National Breast Cancer Awareness Month, the ACS, along with associations, government agencies and businesses across the country, works to increase awareness about the disease and the importance of early detection. According to the ACS, breast cancer will claim the life of about 1 in every 35 women in the U.S., although death rates are declining, partly because of increased awareness. There are now more than two and a half million breast cancer survivors in the U.S., including three from the dressbarn family, who are this year's fund-raising campaign "poster women."

"Dressbarn's support of National Breast Cancer Awareness month is part of a partnership with the ACS that began in 2002," explains David R. Jaffe, dressbarn President and CEO. "Our stores are also proud sponsors of Relay for Life events throughout the country. Each year we are determined to set and reach new goals in our fund-raising efforts." In Relay for Life events, groups ask friends, family and colleagues to sponsor them as they walk or run laps to raise money for the fight against cancer.

Throughout the course of their partnership with the ACS, dressbarn inc. has contributed more than $6.5 million dollars in support of the ACS's goals: to prevent cancer, save lives and diminish suffering from cancer.

"We are proud members of the West Fargo business community and we're happy to have this chance to give something back to our customers and our neighbors," said Ross. "When you adopt your own Skye puppy, you join women and others throughout the country in the fight against this terrible disease."

For more information on dressbarn in West Fargo or its collaboration with the American Cancer Society, call the store, located at Westgate Commons, directly at 701-492-3960.