JAY-Z Shares Cinematic ‘4:44′ Commercial Called ‘Kill Jay Z’ [WATCH]

Ahead of the release of his upcoming album 4:44,JAY-Z has shared a dramatic commercial for the project.

In the clip, "Kill Jay Z" a black boy wearing a shirt that reads "stay black" is running for his life through an alleyway, as sirens blare in the background. The title of the commercial is likely in reference to his most recent name change, in which he added the hyphen once more.