How Projectgulfimpact started their logo design journey

Who are you known as?

Project Gulf Impact

Tell us a bit about who you are and the people you reach

Project Gulf Impact is a non-profit organization that provides aid, reporting, and other resources to residents living along the Gulf coast. We are in the midst of creating a documentary feature film which will go on to use the graphics generated here quite extensively.

Logo types to explore

Word mark

Pictorial mark

Emblem

To give us an idea of the overall feeling of your brand, let us know which styles you lean towards

Classic

Modern

Mature

Youthful

Feminine

Masculine

Playful

Sophisticated

Economical

Luxurious

Loud

Quiet

Simple

Complex

Subtle

Obvious

Other notes

Our slogan is "Ask Questions. Seek the Truth."

We are a cutting edge transmedia organization, utilizing social media to encourage grassroots communication and development. Our target audience is 18-25 year old Americans. Our actual demographics lie in 40-55 year old female Americans. We are actively trying to engage younger audiences, encouraging them to take part in global issues and education.

We're looking to refresh our logo and create a brand image and icon that represents our roots in new media. Most importantly, we want an icon or image that we can put on tee shirts, stickers, and other memorobilia. At the moment, we have an outline of a pelican with a fleur de lis across it's back as our icon. We want something simple, like the World Wildlife Foundation's (WWF) iconic panda. See the attached images for reference.