Auchan Porte dell'Adige

Dal giorno dell’apertura, i negozi della galleria esistente hanno registrato un incremento del fatturato in media del 60% (en)Right from opening day, takings were up on average by 60% at the old shops in the mall.

With over 700 thousand visitors in a month, the extension to Auchan
Porte dell’Adige Shopping Mall has turned out to be a great success.

Right from opening day, takings were up on average
by 60% at the old shops in the mall and by over 30% at Auchan Hypermarket. This
positive trend is the outcome of a winning strategy combining a richer shopping
experience with lots of events and services designed to make the shopping mall
a facility serving the local area.

For the new Auchan Porte dell’Adige Hypermarket in
Bussolengo, L22 Retail developed a concept for restyling the old arcade and
designing a brand-new extension to the mall.

Visual, stylistic and perceptual continuity between
the old constructions and new extension is guaranteed by the concept developed
by L22 Retail based on very close ties with its surroundings, neatly embodied
in the mall’s powerful iconic design. This same principle also inspires the outside
design, graphics and colour scheme of the entrance gates, all combining to
create a warm and welcoming sense of holiness. The four interior arcades focus
on local produce of the highest quality - Lemons, Peaches, Grapes and Olives -
evoking bonds with the surroundings through their colour schemes and surfaces.

Initial restyling work was set to begin on the existing construction in
2015, followed by a further 12 months’ extension work to double its surface
area, which has increased from approximately 8000 m² to approximately 18,000 m²
of land (GLA), making this the most attractive, welcoming, functional and
low-environmental-impact shopping mall of all.