Check out the new Roots pullover hoodies. We have zip up hoodies too, we'll post pics of those tomorrow.

Fashion Week at CrossFit Roots

MILAN, january 8th

Once upon a time, in the pre-gimmicky age of fitness, athletes dreamed of being Greek-like Gods and Goddesses. Colorado-based designer RooTS got back to well, his roots, with his new collection of pullover hoodies, zip-up sweatshirts, and sweatpants. In an age of tech tees, wicking fibers, and late night TV fitness ads, RooTS Winter 2011 line flips the bird at mainstream gear. It’s as if the line screams, “It’s ok to workout in Chuck Taylors and a cotton sweatshirt – it won’t affect your workout, duh.” Roots offered multiple versions of the pullover: one standard black down to business pullover for both men and women, and another stand out loud version that sports the image of an athlete gone right, and cool. Sweatpants offer a new avenue for RooTS who has traditionally focused on upper body apparel. But his debut sweatpants offer a step in the right direction as both the men’s and women’s versions are not to be missed. Check back tomorrow for a full write-up on the Roots Zip-up hoodie and sweatpants.

DETAILS ON ALL ORDERING AND THE PULLOVER HOODED SWEATSHIRTS.

We’ll post details on the zip-up hoodies and sweatpants tomorrow.

Pre-Order Dates: Wednesday, February 8th – Saturday, February 12th

Benefits of Pre-Order: Pre-order prices and cool colors. All prices will increase 10% after Saturday, February 12th. The men’s collegiate blue and women’s white are available during the pre-order only.