How it works

Chinese tourists spent over $10.4 billion in Australia last year, with $352 million spent in South Australia, up 74% on the previous year.

Are Chinese tourists passing you by?

UWAI is a simple tool to help you reach the world's largest and most affluent tourist market. And with Chinese tourists spending more than 3 times your regular customers, joining UWAI just makes sense.

Provide us with your business information in English, and we take care of the rest. Easy.

Think of UWAI as part Yelp, TripAdvisor, P.O.S. and a personal translator, all rolled up into a trusted brand for Chinese tourists, reaching them through our apps, websites, and Chinese social media channels.

What people are saying

We want to take all of our experience and make it easier for any Australian businesses to attract and engage with the Chinese tourists. UWAI makes it so easy to be welcoming and to be found. Chinese want local experiences, and nothing is more local than you.

My husband and I brought our daughter to Australia for a holiday. Since I don’t speak English, it was difficult to explore anywhere beyond the most popular tourist areas.

I was excited to be a trial user of UWAI. Now we are drinking flat whites, visiting local farmers markets, planning new areas to explore each day, and – on UWAI's recommendation – we even went to the Royal Adelaide Show on the weekend.

YanranFree Independent Traveller, Chengdu, China

We are excited at this opportunity and encourage our members to participate with UWAI in Australia.

Ian HorneGeneral Manager/CEO, Australian Hotels Association (SA)

我希望我去的所有城市都有这个手机 App。

I hope every place I visit has the UWAI App.

WenboFree Independent Traveller, Zhejiang, China

We want our members to have the best tools to welcome Chinese tourists...and I believe UWAI will provide such tools.

Shaun de BruynGeneral Manager, South Australian Tourism Industry Council