HRD Connect

Our Audience

HRD Connect is the publication for senior HR leaders brought to you by the producers of the HR Directors Summit, L&D Summit and HRD Awards.

Connecting HR innovators

Our audience of 62,000 senior HR and people management professionals are interested in learning about invaluable insights and exclusive interviews examining the most innovative practices that help HR leaders meet the challenges they face – from corporate governance and talent management to their own career development.

With a rapidly growing international community of HR Directors from a wealth of sectors, HRD Connect can help businesses reach the right audience with the best content to achieve their marketing goals.

Engagement Metrics

62k

Registered community members

8.9k

Social Influence

40k

Average page views per months

Our Approach

Our team of experts work with you to understand your campaign objectives and create a customized content led marketing program to cut through the noise to reach and engage with your target audience. We judge the success of your campaign not simply by the number of clicks or downloads but the direct ROI to your business.

Plan

We start by understanding how you want to measure success– whether that’s through marketing or sales-qualified leads, brand-building, networking or thought-leadership.

Build

Once we understand your goals and objectives, we build a bespoke campaign recommendation, targeted through a single Contentive brand or several of our communities.

Distribute

We develop a dedicated distribution strategy by disseminating your content across the most relevant channels, tailored to drive engagement with your audience.

Engage

From the moment a campaign is launched, our goal is engagement of your target audience. We track the quality and volume of engagements against both your objectives and our campaign benchmarks.

Optimise

We constantly monitor and improve the performance of all live campaigns, keeping you updated every step of the way. This is an opportunity to learn what content works best for our community and optimise across all channels.

Analyse

Each campaign ends with a detailed report, showcasing the results of each campaign element, the conversion rates from one activity to the next, and any lessons that can be applied to future campaigns.

Our Products

The most senior gathering of HR Directors in the world. The UK edition runs annually in Birmingham and the European edition takes place in Amsterdam. The format offers multiple content streams, an exhibition, supplier match-making meetings and invaluable networking.

The most senior gathering of L&D Leaders in Europe, taking place in Birmingham alongside the HRD Summit. The event hosts 100+ delegates, with 16 hours of intelligence sharing and inspiration over 2 days, 1-2-1 match meetings and 11 hours of networking.

The HR industry’s premium annual awards ceremony, celebrating innovatively designed and executed HR strategies that have contributed to outstanding business.

Case Study

Our customer is an apprenticeship training provider that supports businesses, government organisations and charities, supplying them with a capable workforce.

Campaign Objectives

The primary objectives of this campaign were to establish our customer as a thought leader in their industry and to generate qualified sales and marketing leads. A key target market for the company was senior HR professionals.

The Campaign

We planned an integrated marketing campaign connecting our customer with our community of HR professionals, in order to educate the audience on how apprenticeships can work to upskill and empower employees. Our team designed a month long campaign incorporating thought leadership articles, brand awareness via display re-targeting on the community and hosted webinars to generate sales qualified leads.

Results

During the campaign our client received over 670 engagements across a variety of native content, over 2,000 impressions on display advertising and delivered 279 sales qualified HR leads for our customer.