NOW NEW NEXT BY JO MAGREAN

Jo Magrean is known for his intriguing, tactile, and beautiful portraits across age groups, and put these skills to bear in his latest campaign for Cordusio Bank and M&C Saatchi Milan. Capturing three generations of a family together and separately, his images draw the eye and make the viewer truly believe in his client, showing the emotions and connections that he can convey. MORE

SECONDHAND BY JO MAGREAN

Jo Magrean excels at capturing the vignettes of life. Atmospheric and textural, his images intrigue and inspire. In some recent work, he shows some unwanted, broken furniture, set on the street for garbage, collectors, or Jo himself. He depicts the well-worn pieces as soldiers fallen on the cruel battlefield of everyday life. MORE

BLOW UP (INSPIRED BY) BY JO MAGREAN

BRANSCH artist Jo Magrean’s latest work is an homage to Michelangelo Antonioni’s classic film Blow Up. Everyone always has their own interpretation of events, and Jo’s series – foreboding, and atmospheric – is an essay on what a photographer believes themselves to have seen, without necessarily knowing the context – who plays what role and what actually happens. Images are interpreted by photographer and viewer via their own personal lenses. MORE

The Poetry of Life by Jo Magrean

In his latest personal series, ‘The Poetry of Life,’ BRANSCH artist Jo Magrean expresses his view on life. He is more interested in exploring how he feels about things rather than what he thinks about them – appealing more to the emotional than the rational. MORE

Carefree by Jo Magrean

In his latest personal work, BRANSCH artist Jo Magrean taps into memories of childhood and adolescence, and the carefree, lighthearted nature of those experiences. When with your best friend, or just your own imagination, the rest of the world doesn’t matter. MORE

The wandering eye by Jo Magrean

BRANSCH artist Jo Magrean has carried around this cutout eye for six months now. He uses it to connect with people he comes across in his travels; people are normally more comfortable in front of the camera with something to play around with. MORE

Still Life by Jo Magrean

BRANSCH artist Jo Magrean is known for his natural, realistic pictures of people and their environments. Not limited to human subjects, Jo brings a similar aesthetic to these portraits of food. Endowed with volume and depth, ordinary food transforms into artistic still lifes.

Road trip by Jo Magrean

BRANSCH artist Jo Magrean takes us on a classic road trip in his latest work. Just two good friends and a dog heading south in their RV with nobody telling them where to go or what to do. Cruising down south, crossing the Loire river, reaching the ocean, jumping in the ice cold water. Feeling free and living in the present. Jo finds beauty everywhere he looks, capturing and sharing them with his trusty camera.

The Beautiful Game

The World Cup is in full swing, and BRANSCH artists are riveted to their screens while also coming up with new ideas to feature the beautiful game in their work. A constant source of inspiration with its drama, movement, and dynamism, football has proven a deep well upon which to draw for BRANSCH artists Jo Magrean, Levon Biss, Henning Bock, Reinhard Hunger, and others.

BE AS YOU ARE BY JO MAGREAN

BRANSCH artist Jo Magrean’s latest work is the ‘Be As You Are’ series. Shot this past April, Jo shows visitors from all over the world who visited the independent artists house, 59 RUE DE RIVOLI in Paris. MORE

Perfect Picture by Jo Magrean

BRANSCH artist Jo Magrean describes his work thusly: “I take pictures every day, all day long. I take pictures hoping to take the perfect picture one day. A picture that sucks the observer into it with its detail, composition, coloring and topic, making him believe in the existence of another reality and other worlds. Thus making the world momentarily a better, or at least different, place. This quest has given my life a goal.” Jo provides a glimpse into this journey with his new images.

Japan! by Jo Magrean

BRANSCH artist Jo Magrean has traveled around the globe, both in his professional and personal lives. Despite all his travels, he had never visited Japan. Cross one off the bucket list, Jo! He was enchanted by the mix of tradition and modernity, struck by the politeness he encountered, and absorbed by the amazing food and atmosphere. Jo, like many others, is already planning a return trip.

The Power of Happiness by Jo Magrean

Family is important. BRANSCH artist Jo Magrean was recently commissioned by the German energy company Vattenfall, to illustrate this. The concept was to show children happily playing in the safety and security of their homes, made possible by Vattenfall’s ability to provide safe energy to their houses. MORE

Jo Magrean for Europcar

BRANSCH artist Jo Magrean was commissioned by the agency Ogilvy & Mather Paris for an extensive library shoot for Europcar, the world’s leading leisure and corporate car rental company with a prominent presence in Germany, France and the UK. Europcar’s reach is international, but they are dedicated to customer service to deliver the best car rental experience.

Jo was chosen by Creative Director Michel Delauw in particular for his natural, down-to-earth aesthetic. He also played a large role in casting the talent in this campaign and with the right mix of people, he captured genuine relatable moments. MORE

Life doesn’t stop after a life-altering injury and Audi leads the automobile industry by offering drivers of all abilities the sophisticated technology they need to help them drive and lead independent lives.

Jo’s strength is his ability to capture real moments with each athlete as they demonstrated their skills in their particular sport. He followed them on their training sessions at the pool, the basketball court, park trails and road courses and through this bonding time, he captured genuine emotions along the way.

Jo Magrean for Volker Lang

BRANSCH artist Jo Magrean’s hometown of Aachen, Germany, is also the headquarters of Volker Lang’s eponymous leather accessories brand: VOLKER LANG. This is his second catalogue shoot for the brand.

This season’s catalogue images resemble a collection of moments amongst family and friends, scenes in which the various leather bags, purses, and clutches are a part of daily life because they are well-made, elegantly styled and can be used by customers of all different ages.

Jo worked with the VOLKER LANG’s in-house creative team (Ulla Arslan, Grete Sprungala) who handled production, casting and locations for this catalogue shoot. Mariko Saito did the wardrobe styling, as well as makeup. MORE