Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted market leader for video
management and academic, enterprise and event webcasting,
today announced its webcast platform Mediasite has been recognized as a
top educational product of 2012 in University Business Magazine’s first
annualReaders’
Choice Awards.

The publication asked readers to nominate the higher education
industry’s best products and services, and campus leaders and
administrators from across the country shared what products they and
their peers are using and how they contribute to their schools’
successes.

“The University Business Top Products report reflects our
readers’ choices of companies whose products and services help colleges
and universities deliver on their mission. The inclusion of Sonic
Foundry’s Mediasite on our list is a testament to how this product is
helping to transform teaching and learning in higher education,” said JD
Solomon, editorial director, University Business.

The magazine’s inaugural awards program is featured in its December
issue. End-users also provided testimonials that are featured in the
issue, including Mary Ayala, Dean of the College of Liberal Arts and
Science at Eastern New Mexico University, which uses Mediasite for
lecture capture.

“Mediasite technology has greatly improved the pedagogy of online,
hybrid, and even face-to-face classes. High-quality, user-friendly
lecture capture means that students can tune in live or later to the
actual teaching presence of our best professors,” said Ayala.
“Face-to-face students can ‘attend’ when they’re sick without sharing
the latest bug with the whole class, and everyone can review lectures
and explanations before a test. We can now reach more students and
achieve more consistent quality in teaching.”

“A sincere thank you to those who nominated Mediasite for the University
Business Readers’ Choice Awards. It’s a true honor to be recognized
by our customers as one of the best academic video solutions in the
higher education industry, and we look forward to our continued
partnership with schools across the globe as they expand their reach and
increase success through webcasting,” said Gary Weis, chief executive
officer of Sonic Foundry.

Trusted by more than 1,100 colleges and universities worldwide, the
Mediasite webcasting and video content management system quickly and
cost-effectively automates the capture, management, delivery and search
of live and on-demand streaming videos and rich media presentations.

Product and service names mentioned herein are the trademarks of
Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters
that are not historical facts may be forward-looking statements. Because
such forward-looking statements include risks and uncertainties, actual
results may differ materially from those expressed in or implied by such
forward-looking statements. Factors that could cause actual results to
differ materially include, but are not limited to, uncertainties
pertaining to continued market acceptance for Sonic Foundry's products,
its ability to succeed in capturing significant revenues from media
services and/or systems, the effect of new competitors in its market,
integration of acquired business and other risk factors identified from
time to time in its filings with the Securities and Exchange Commission.

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