… now is the time. The store has an amazing selection of Danish classics and new designs, so be sure to stop by. On top of the 15% off, there is also free shipping.*

The sale is only running from March 6 to March 18th 2014. Shopping pieces that grace so many of the world’s museum’s permanent collections is a big decision. Buying one is a decision you will never regret. Here’s what you do — go browse, go to bed, sleep on it and dream about it in your home and imagine yourself using it. Then do the math — think about how much you’ll save and figure out if brown-bagging it for a month will make it affordable for you. When you wake up, your decision will be made.

By the way, Danish Design Store is curated in such a way that if the piece you have your eye on isn’t already a sought-after icon, you can bet someday it will be, like the Panton Bachelor Chair, which looks like someone dreamed it up while playing with a paper clip and staring at a classic white window shade.