Other wines to be sold include a 2008 Haut-Medoc Sociando-Mallet for £23.99 and a 2007 Reserve de la Baronne for £13.99.

Paul Goldschmidt, owner of Chateau Siaurac in Lalande de Pomerol, Bordeaux, who is suppying the Reserve de la Baronne, said Lidl were prepared to pay for quality wines.

Senior buying manager Ben Hulme said the company now felt “massively confident” about successfully selling the wines and were now targeting consumers who had not previously considered shopping at Lidl.

Mr Hulme said: “If a few years ago we had stocked a Saint Emilion Grand Cru we would only have sold one a month and it wouldn’t have worked.”

The announcement comes as the company intends to open more stories in wealthier parts of the UK, including London and has already targeted Maidenhead and Dorking in the home counties.

According to grocery think tank IGD, 51 per cent of British consumers went to discount supermarkets such as Lidl and Aldi in May, the joint highest on record with January this year.

Tesco, Asda, Sainsbury's and Morrisons - the "big four" - have tried to woo back customers with lower prices in the last 12 months.

In June, the British Retail Consortium said this caused the fastest fall in prices in Britain's shops since they began collecting data in 2006.

Lidl’s sales increased by 23 per cent in the three months leading up to May this year and IGD predicts by 2019, discount supermarkets will have a market share of 10.5 per cent, up from 6.2 per cent now.