Hot new biz idea: dialogue marketing

Dialogue marketing is a new terminology that has recently emerged to describe companies' efforts to engage willing consumers in an ongoing dialogue to create lasting relationships.

The dialogue engagement process provides value to both the consumer and the the producer or the seller.

How does it work? Marketers engage consumers in a dialogue which allows them to collect data of which the producer/seller will use to tailor-make their products to customers taste and preference and also customize their marketing messages. In return, the buyer will not only get tailor-made products but may also get huge discounts and free trials.

Now where is the business opportunity for you in all this. Well, you can approach it in either of these two ways depending on your capacity.

1. You can start your own dialogue marketing company. Many small and medium sized companies would rather outsource such a service rather than do it themselves for various reasons you can already guess.

Your company can provide services like;-

a. Telemarketing

b. E-Marketing through Newsletter and SMS

c. Print-Management

2. The second way to do it is by franchising from companies such as number one above. This option is ideal for those who may not have the capital to establish their own companies. There are companies which offer franchising opportunities in dialogue marketing and you can even find them online.

If you are computer literate and have access to Phone, computer and a broadband internet, you might give this business idea a shot as a franchisee.