Zhang Jian, the controversial owner of a multi-level marketing company and self-proclaimed “future richest man in the world” recently made headlines in Asia for throwing a lavish banquet in Malaysia. The entrance fee was 200 ringgit per person, but Jian offered to let those sporting “the right look” eat for free. Over 1,000 people showed up with their hair dyed gold.

On Sunday, June 4th, Chai Leng Park in Butterworth, Penang, looked like the scene of a blondies convention. Over 1,000 people, both men and women, dyed their hair gold just to be able to attend Zhang Jian’s epic banquet for free. The Chinese businessman had also announced that a lucky few who sported the right look for the event stood to win a 1,000 ringgit cash prize. The temptation was apparently too hard to resist for a lot of people who didn’t let a thing like looking silly stand between them and a free meal. Some even sported tattoos of Zhang, to show their support.