Olson Continues to Highlight Country's One-of-a-Kind Wonders

By Ann-Christine Diaz.Published on Aug 30, 2016

Editor's Pick

Agency Olson has done a standout job of making the country of Belize stand out amidst its fellow Caribbean countries with bigger tourism budgets. Previously, the shop pulled the country's logo out of the '80s with a retro-modern makeover. It also hijacked a popular meme to sing its merits. Now, Olson tantalizes curious adventurers with new ads showing off the country's quirky offerings -- whether it's the exotic (and surprisingly human) birds, fast food that could teach the Golden Arches a lesson or scenic wonders that could make obsolete all those boring old "feet on beach" selfies.

Belize's "A Curious Place" campaign will include pre-roll, social, national TV broadcast, print and digital. Experiential marketing extensions will roll out early next year.