Public Television Service 2010 Ident - Nature

Paper was the main creative concept of the 3 Idents we made for Public Television Service in Taiwan. This concept resonated with the slogan “Free your mind” of PTS, for there was limitless possibilities of a piece of paper. It could transform to anything that depended on how far your imagination went. The pureness of paper symbolized the fair positioning of PTS. We also added the silhouettes of body poses to enhance the human touch in the paper world.