With almost a third of the season already in the books, it is tough to argue with the NFL’s decision to tweak its primetime TV package. ESPN’s “MNF” is rating well against Sunday night games last year, making the net No. 1 in key demos on Monday. NBC’s Sunday night audience compares favorably to last year’s Monday night fare, but the Peacock is being challenged and beaten by ABC’s “Desperate Housewives” and others. One thing that may bolster NBC in just a few weeks? The flex schedule.
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“The thing that we battle most in this market is that we’re always sold out, and nobody tries to buy tickets. That perception being lifted by tonight’s game, I think, will drive a lot of sellouts here in the future.”