How to Use Instagram for Marketing your Business- Social Media Tips

21 October, 2015

12 Quick Tips for Instagram Marketing: How to Use it for your Business

A picture says it all. A thousand words can be depicted in a simple artwork or a picture. A million emotions can be felt and conveyed by pictures.

Eyes are the gateway to the soul. Human beings tend to believe more what they see. That’s where Instagram works wonders for the marketers as it has come up with an exclusive photo sharing platform.Over 400 Million monthly active users, 40 Billion plus photos shared, 3.5 Billion daily likes and about 80 Million photos per day Instagram boasts of brands like Birchbox, Mercedes-Benz, Fido, Myer, THE ICONIC, CCTV News, Maybelline, Canadian Tire, A & W, Guerlain, Quantas, Loreal Paris, John Lewis, Turkish Airlines, Ben & Jerry’s, Chobani, etc.

Some of the Top Brands of Instagram

[ Must read:9 Ultimate Tips for Getting free leads via LinkedIn Social Media marketing ]Brands place themselves by sharing the moments of wonder, delight, joy and are all impressed by Instagram’s ability to increase their brand awareness. Instagram is a great platform for the brands to share the stories visually with the followers. Ben and Jerry’s delicious ice cream images to crafty Levis apparel all have their audience on Instagram.Top brands on Instagram have experienced a higher per follower engagement rate than Facebook and twitter.So if you understand how important Instagram is for your business and want to know what all brand promotion opportunities are available for you go through the article.

12 Instagram marketing tips for your business brand to get more visibility online:

1.Build your Instagram brand page

Build your Instagram brand page which appeals best to your audience. Keep the visual strategy such that the follower is quickly able to recognize you image and connect to your brand identity. Choose right filters which you wish to use for all your images and keep to the same pattern so that it is recognizable to your followers. Check out the following screenshots of famous brands like Birchbox and Canadian Tire to see how they use specific patterns with filters.

7.Followers

Follow more and more relevant people to get more followers. Steal your competitor’s followers. That’s what everyone does on social media. Get more followers by liking others posts on regular basis.

8.Unique Infographics

Create a unique set of infographics which can connect with your followers and compel the to follow you as well as keep visiting your page.

9.Caption it

Don’t forget to use the caption space. While you plan the posts strategy with right pictures, the caption also plays a great role. Share the stories of joy and enthrall the audience again and again.

10.Contests

Keep your followers engaged with contests and gauge the engagement with analytics. Ask them to repost for you and the one which gets the maximum likes wins.

11.Problem Solving

Solve the problems of your audience or atleast be accessible when they ask out. Post some tips, tricks and hacks from your industry which can be useful to them.

12.Filters

Instagram also works on the basis of filters you use. You tend to be more visible with specific audience with certain filters. Checkout below the most widely used filters which are most popular with the brands and Instagrammers. Read this to Learn more about Instagram FiltersInstagram Tools Recommended :Webstagram: Finds best Hashtags for your posts.Populagram: Find Popular hastags, filters and people.Schedugram: Schedule your Instagram posts.IconoSquare: Info, analytics and followers insights.