Everybody wants to know this little secret, but the truth is there is no secret at all, Google wants a slice of your traffic, and they are willing to pay big bucks, for those who have been complaining of high traffic and low sales, there is simple no better way to cash in on those hard-earned visitors to your web pages.

Adsense makes it so easy, there is no complicated software to install, no need to scout for affiliates, nothing to buy and there is no need to even have a merchant account, now here comes the question.

Why isn’t everybody doing this? And more importantly, why isn’t everybody making the most of it?

Most webmasters love to obsessively track their visitors, earnings and CTR’s many times a day, they love to see the money that is coming in, but they often miss what can be.

Adsense does not give you ultimate control over which ads are served, how the ads are rotated or what each click is worth, that is a good thing though, because it’s hands-free income, but it does give you some control and I will tell you how to use those controls later on future posts.

Many webmasters still think that once you have stuck the Adsense code on your page, there is little you can do except wait for the money to come.

Google gives you a great deal of control over your ads, and especially their visual or graphic elements, by tweaking these elements to your advantage, you could easily in as little as a few minutes multiply your click-throughs many times over.