RPB maintains the strategy which made it successful: low advertising and marketing expenditure and low price. In the scenario in which consumers prefer premium products over economy offerings, this st...

The company will concentrate on opening stores in fashionable places in Buenos Aires and surrounding areas, such as Palermo, Recoleta and Pilar, as well as in the country’s interior, with the aim of i...

Llorente is trying to improve the positioning of its products by changing, for example, the packaging of its El Elegido de los Criadores brand as a means to profiting from the trend towards consuming ...

FeCoVitA is focusing more on positioning its products in higher segments. As a consequence, it is developing its Estancia Mendoza line, which is positioned as a premium product, and maintaining advert...

The company continued expanding in the wine industry with the acquisition of Süter winery in December 2012. Grupo Peñaflor has encouraged a leading role with the development of new wine products aimed...

Wine sales decreased by 3% in total volume terms in 2014, a greater fall compared to the 1% CAGR decline over the review period as a whole. The main reason for the difference in performance is the fac...

Beer consumption decreased for the third consecutive year in 2014 affected by the increasingly competitive wine industry. Domestic mainstream and economy beers are suffering from high promotion and ad...

The increasing macroeconomic instability of the Argentinian economy has negatively affected the alcoholic drinks industry. Double-digit inflation, import restrictions and a continuous decrease in the ...

The country is witnessing healthy lifestyle growth, which consists of a proper diet and physical activity. This trend continues in an uncertain economic context in which fitness centres still maintain...

The industry report Coffee Market in Argentina to 2019 offers the most up-to-date market data on the actual market situation, and future outlook for coffee in Argentina. The research includes historic...

In 2014, baby food packaging registered a drop of 2% reaching 99 million units. This drop is mainly explained by the increase in demand for large pack sizes for their lower price per kilo/litre in cat...

The industry report Tea Market in Argentina to 2019 - Market Size, Development, and Forecasts offers the most up-to-date market data on the actual market situation, and future outlook for tea in Arge...

In October 2014, SanCor Cooperativas Unidas Ltda revolutionised the market by launching the first plastic pouches in dairy packaging in Argentina. The company launched its Yogurísimo brand in a 960g p...