Customer experience is key, as is making sure the end user knows what information is being gathered from their device and how it is being used. This is only possible across a range of devices, geographies and corresponding privacy requirements with the kind of customisable applications Mobile Intelligence company CarrieriQ create. In this interview filmed in Washington DC at TIA 2013, General Counsel and Chief Privacy Officer at CarrieriQ, Maggie Mobley, describes how both consumers and Operators will benefit from the company’s continuing expansion into Europe and APAC.