THE SPEC DECK: Taking a Fresh Look at Reuters

Published on February 23, 2006.

Reuters Envy
Writer Peter Alsante palsante@yahoo.com and AD Ben Waldman benmwaldman@gmail.com, who
work at a New York agency that will go unmentioned, "wanted to illustrate the idea that Reuters is responsible for most of the news that major news networks deliver," says Waldman. "These ads have been designed to drive traffic straight to the original source, Reuters.com." If the NBC execution (see the PDF) seems a bit quizzical, Waldman agrees that "the NBC logo is definitely the most subtle" of these ads. Have some spec, subtle or otherwise, you'd like to drive into traffic? Send it to Terry Kattleman, terryk@crain.com, today!