Marcom Management – A Guide for the Managers of Tomorrow

With the passing of time, certain roles in the corporate world are forced to change and evolve. Technology and its widespread adoption in the public domain results in a rethink of core principles and a need to alter the approach businesses take from a marketing perspective. Old mindsets and long-held beliefs have to make way for a more dynamic approach, and this is what marketing communications management is all about.

A Changing Landscape

Marketing is a complex and intricate discipline, one that requires deep understanding of consumer needs and wants, a comprehensive grasp of competitors, and an intimate familiarity with the various channels of media through which a company’s marketing communications can be broadcast for maximum reach.

This already intricate discipline has been made even more so with the advent of digital platforms. The internet, once the stomping ground of affluent, urban India, is quickly transforming from luxury to necessity.

A report in the Times of India, citing a study called ‘Mobile Internet in India 2015’ published by the Internet and Mobile Association of India (IAMAI) and IMRB International, corroborates this:

“Riven by higher adoption in rural India, the number of mobile internet users in the country is expected to reach 371 million by June 2016.”

This study goes on to provide a few more keen observations.

“There were 306 million mobile internet users in India in December 2015, of the 306 million internet users, 219 million users are from urban India, which registered a year-on-year growth of 71%, while the user base in rural India has gone up by 93% from December 2014, to reach 87 million in December 2015.”

Interestingly, not only is the user base of the internet widening in India, but its purpose is changing, too.

“For the first time ‘online communication’ has surpassed ‘social media websites’ to top the purpose to access mobile internet list. 80% of the urban users use mobile internet for communication whereas 74 percent access social networking sites using their mobile internet.”

More of the same is predicted in the near future. Tech giant Google has predicted a continued upswing in India’s internet consumption. According to this news story on Firstpost, Ashish Kalsi, Strategist, Search Quality (Google India), said, “There are 350 million internet users in India, of which 152 million are mobile users. This number is projected to increase to 500 million in 2017, of which 400 million are going to be mobile users.”

Distinctions that were once clearly demarcated – rural market and urban market – are now blurring. This shiny new medium of digital communication seems to have popped up out of nowhere, and corporations (big and small) are scrambling to adopt to it. This is where a career in marketing communications management fits in perfectly.

Degree in Marketing Communications Management – What it is all about

A much sought-after profile in the recent times, the marketing communications management career path is one that many young students want to go down today, but there has not been clarity on how to go about it, until now. At Seamedu, we have our finger on the pulse of the media industry, and the need of the hour is an individual with the right set of tools to not only execute traditional approaches to marketing, but innovate and contribute to new ones as well.

Our bachelor’s degree that allows students to specialize in Marketing Communications Management tries to fill this very void. On the same playing field as an Advertising, PR and Journalism course, but with a more modern, focused, and in-depth approach to marketing communications management, our course is designed to give you all the right tools to succeed in a variety of advertising, communications and marketing disciplines.

The course also has a portion dedicated to the digital platform in keeping with India’s growing dependence on this platform and the market’s growing need to address it. Here is a brief look at the topics this course will cover over its three years, bifurcated into six distinct semesters:

Fundamentals of Marketing, Market Strategy and IMC

Corporate Communication and Strategy

Media Planning and Marketing

Digital Marketing Communication

Sales Promotion

Brand Building and Corporate Branding

Market Research

Celebrity and Event Management

Interpersonal Relationship and Managerial Skills

Crisis Communication and Management

Ethical Aspects of Marketing

Three industry stalwarts, who (between them and the rest of the faculty) have a real wealth of knowledge and experience in all the fields relevant to this course, lead this program. They bring a variety of strengths and fortes to the table and make for a dynamic governance in this course.

Anand Aashay, who has chalked up an impressive 30 years’ worth of work hours in print, marketing, advertising and public relations with reputed firms such as the Financial Express and Larsen & Toubro, lends his expertise to the success of this program.

Sonali Brahma brings another 20 years of field experience to the program. Her background reads like the who’s who of the corporate world, with stints in Philips, Sandvik Asia, Tata Technologies, Thermax, Mahindra & Mahindra, Harbinger Group, Mobisoft InfoTech, Mother’s Recipe, Nirlep, Oyster & Pearl Hospital, Mont Vert Homes and HVB Global Academy. A brand strategist, creative consultant and writer, she has all the right chops to lead students into this exciting new career path.

Ankita Kumari has been in the field of academics for the last three years. With a cornucopia of industry experience, her focus areas revolve around Mass Communication, Desktop Publishing, Advertising and Public Relations. Ankita has an enviable CV that carries stellar names such as Jagran Publications and Coca Cola Pvt. Ltd.

Under the tutelage and guidance of luminaries such as these three, students who graduate from our Marketing Communications Management course can expect to find a variety of fulfilling and rewarding positions waiting for them in India’s corporate landscape. This includes:

Digital Marketing Manager

Online Marketing and Advertising Specialist

Marketing Communications Manager

Business Development Manager

Advertising Account Executive

Students looking to enter India’s corporate world (with an inherent aptitude for marketing) stand to gain a lot from this course. So if want to get ahead of the pack and make your mark in the field of digital marketing and communication, this Marketing Communications Management degree will prove to be the perfect fit.