27 September 2013

Charging Station Uses ‘Dead Batteries’ To Recharge Dying Cellphones

To promote the “recharging” properties of its drink, Thai soymilk brand Vitamilk—with the help of BBDO Proximity Thailand—built a cellphone charging station that uses ‘dead batteries’ to recharge dead batteries.

For the campaign ‘Dead Batteries For Dead Batteries’, the brand collected discarded batteries and used their residual energy to power smartphones.

According to the brand, it said that most discarded batteries still contained about four hundred milliamps of unused energy.

In total, the brand used 1,500 used batteries to power 140 smartphones—increasing talk time by 830 hours.