Let's get even more personalized

Choose topics that interest you.

So, what do you do?

It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a fairly new concept to social marketers. One surprising statistic we found was only 55% of respondents say that they are using the insights gathered from their social data to help formulate their marketing plans. Surprise. MORE

The data has many sources like a company’s CRM or ERP system or its website and social media presence. Make sure the right type of data is available for use including data from channels like mobile, social media, email, web, SMS and print, and is comparable across those channels (such as using custom links, landing pages, etc). There is help. Data-Driven Marketing MORE

This go round it's Social Media. The key to improving your company culture with social media marketing. Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement. Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant? What’s the next social platform? MORE

And don’t forget to take advantage of other sources, including their social media activity and offline data, that can be layered into your marketing automation system. 3. But in the end, isn't it all about conversion? Marketing automation is definitely not a set-it and forget-it type of program, but often it’s the small things that make all the difference. VP of Marketing. MORE

by Amanda Batista | Tweet this The new LEGO movie theme song declares, “Everything is awesome!” Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Keep social media management in house. MORE

ABM Forces Marketing Alignment Depending on the size of your marketing team and the tactics you use, you might have sub-teams comprised of content marketers, social media marketers, press reps, event planners, and more. According to Forrester Research, fewer than one percent of leads turn into revenue-generating customers. Yes, you read that right: fewer than one percent. It’s not. MORE

Add in social sharing, and 60% of Millennials are engaged in the process of creating and publishing content. Looking at social media alone, there are tremendous opportunities for brands to take steps toward co-creation. Just like your brand, Millennials pay close attention to social engagement, using likes, shares, and comments as measures of success for the content they publish. MORE

It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Social media has gone from a check the boxes exercise to a critical component that is fully integrated into marketing campaigns and other business activities. Social Marketing MORE

Numerous surveys point to the increased use of smartphones, which then correlates to a preference in using these platforms over a desktop or laptop computer to access everything from social media and email to websites for research and shopping. Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic. Top Mobile Marketing Trends for 2016. MORE

What are their search, social, and mobile behaviours? Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. Prospects and customers can no longer be seen as having a single customer journey. They exist, operate, and interact with brands on multiple platforms, devices, and channels. Main Takeaways. MORE

From email to social media, from real-life sales transactions to clicking of a programmatic ad – this plethora of touch points spells the end of the simple linear customer journey. This involves analysis of online behaviours including search activity, social media engagement and device usage. The data revolution is both a blessing and a challenge for the Modern Marketer. MORE

For example, social media metrics like followers, likes, and comments are important to track within the team that is doing it. You need to understand the health of your social media channels through its growth and engagement, but those are not metrics to report up your management chain. Yesterday I was at a marketing event and the topic of metrics came up. And about that powerpoint. MORE

Compare that to your owned audience, which includes things like earned and organic traffic to your web and social content, SMS lists, app users, and your email database. Social value. Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. MORE

Additionally, a strong culture bolsters a company’s brand, especially through what employees and customers broadcast on social media about how they love where they work and how they love the products or services. Regardless of where your based out of, or where you brick and mortar locations are - if you have a website your brand is global. Culture and Teamwork. CMO Corner MORE

Moreover, marketers struggle with data silos within their own organization as they try to integrate customer data across multiple systems - email, web, commerce, service, loyalty, social, etc. Let's dispense with the amenities and jump right in. For nearly three in 10 enterprises, data-driven CX is already delivering a significant shift in elevating customer experiences. obvious. MORE

And the company has done a phenomenal job of using social media to capitalize on the resurging popularity of Duck Boots among high school and college-age kids. And like most retailers, Nordstrom reminds shoppers about what they’re interested in via display and social retargeting, but they always stop these ads after you’ve purchased the items online. Ideally, it does both. MORE

Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Here are some best practices and things to remember when it comes to social media publishing. Metrics and social media can be complicated. Forget them. MORE

His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. But what about our efforts on social networks? Currently, a lot of social marketing isn’t automated at all. And conversely, the future of marketing automation will be decidedly social. MORE

Additionally, leveraging social media as part of your overall event marketing strategy is important to increasing brand awareness and driving event success. According to Hootsuite, “The great thing about social media is that the size of your event doesn’t dictate the level of success you can achieve by incorporating social. That’s powerful. MORE

Suggested Platforms/Tactics: Display, SEO, PPC, YouTube, Social, Email, Mobile Apps. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. This is one of the ways to become a modern marketer. Page Depth. MORE

Social media, foot traffic, television and radio ads, email newsletters, coupons, pop-up ads and more. SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan. That’s where exclusivity comes in. Time It. MORE

” I would say based on the results of research done by Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter reveal a growing interest in Account Based Marketing (ABM) among B2B CMOs - in particular B2B tech CMOs. Not all that impressive. " So Why The Growing Interest In ABM? MORE

While having nothing to do with social media, the reason I bring this piece up is it should be more than obvious by now that personalization in marketing is a good thing just as is the case when it comes to using video and pictures in social media. Getting Social. And the best way to get started is by downloading The Guide to Social Media Marketing. Social Marketing MORE

It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. "It is 2016 and we are still talking about social media marketing. the social media platforms that work best for you and your brand. Metrics and social media can be complicated. MORE

” The images shared through social media, email, mobile and web and publications had been to a large extent responsible for an explosion of tourism, wanderlust and nature exploration tours and activities. Every newsletter, microsite and social post utilizes the imagery to literally “take an action.” Would you be able to do it? Bloodline To Emotional Engagement. MORE

It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Every year Social Media Examiner conducts a large survey to get a pulse on social media marketing and how marketers are using it. MORE

In the Facebook example above, the social media site does not ask you to choose whose content you prefer to see or which brand you prefer to interact with most. Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is invisible. The same goes for Netflix and Amazon. MORE

In order to address this challenge and tailor content and experiences to individual customers, marketers need to be able to listen to and capture contextual and behavioral data across social, mobile, web, email, video, and other digital channels, and combine this with relevant data from their “offline” behavior. Purchase in-store or online? Name brand or generic? Data Managemen MORE

It’s the way to bring together data, content, email, social, web, and lead generation. Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past. We are all guilty of this one. MORE

Every single minute , social media sees: 2.4 The broad appeal of social media has made us all into content creators. How can marketers cut through all of the noise and make an impact with social media marketing? Traditional broadcast approaches won’t cut it in a socially savvy, customer-oriented digital world. Use social listening to inform content strategy. MORE

It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner. Social Marketing MORE

You are not thinking of your blog as the hub of your social media efforts. You are not considering a global audience and looking at Chinese-based social networks, among others. You are not making your social media channels easy to find on your website. You are not including your social media channels in all prospect and customer communication touchpoints. MORE

Streamline data: Rather than scattering data across email, e-commerce platforms, customer loyalty channels, and social media; you can bring all that data together into one place, providing a better picture and understanding of your audience, results, and overall marketing environment. This is the most efficient process for managing one-to-one relationships. Why Your Business Needs a DMP. MORE

At a time when privacy and security are top of mind for everyone online, and viral social media rants are way too common, lack of a clear and explicit opt-in is a big gamble for any brand. Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. People are exceedingly savvy with how they use email. The bar has been raised instantly. MORE

And with social media joining media channels in one big conversation, you’d better get to know each and every one of your individual customers. Fortunately, there’s a single channel that lets you do it all.with the one channel that just keeps on giving: email Web and broadcast, app and social, one trusted channel touches every part of the customer conversation: email. MORE

It’s easy to batch and blast a broadcast message to email, social, and mobile audiences. I am a firm believer that we humans have a penchant for making (something) more complicated than necessary, a.k.a. overcomplicating everything. And we marketers take it to a whole new level. Here's some obligatory stats to back this up. It's a Cross Channel World. Customer Experience MORE

80% of social media engagement happens on mobile ( comScore ). Social value. A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. Mobile is the only game in town for rich-push and SMS. What’s Different on Mobile? MORE

Additionally, a strong culture bolsters a company’s brand, especially through what employees and customers broadcast on social media about how they love where they work and how they love the products or services. Seems kind of fitting to reference Quentin Tarantino just days after he announced that he would be retiring from filmmaking after his next two projects are completed. MORE

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. So just how do we measure what we’re doing on social? Social + Marketing Automation = ROI! MORE

” I would say based on the results of research done by Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter reveal a growing interest in Account Based Marketing (ABM) among B2B CMOs - in particular B2B tech CMOs. Not all that impressive. " So Why The Growing Interest In ABM?

What are their search, social, and mobile behaviours? Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. Prospects and customers can no longer be seen as having a single customer journey. They exist, operate, and interact with brands on multiple platforms, devices, and channels. Main Takeaways.

From email to social media, from real-life sales transactions to clicking of a programmatic ad – this plethora of touch points spells the end of the simple linear customer journey. This involves analysis of online behaviours including search activity, social media engagement and device usage. The data revolution is both a blessing and a challenge for the Modern Marketer.

80% of social media engagement happens on mobile ( comScore ). Social value. A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. Mobile is the only game in town for rich-push and SMS. What’s Different on Mobile?

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

It’s the way to bring together data, content, email, social, web, and lead generation. Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past. We are all guilty of this one.

And the company has done a phenomenal job of using social media to capitalize on the resurging popularity of Duck Boots among high school and college-age kids. And like most retailers, Nordstrom reminds shoppers about what they’re interested in via display and social retargeting, but they always stop these ads after you’ve purchased the items online. Ideally, it does both.

It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Every year Social Media Examiner conducts a large survey to get a pulse on social media marketing and how marketers are using it.

You are not thinking of your blog as the hub of your social media efforts. You are not considering a global audience and looking at Chinese-based social networks, among others. You are not making your social media channels easy to find on your website. You are not including your social media channels in all prospect and customer communication touchpoints.

It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Social media has gone from a check the boxes exercise to a critical component that is fully integrated into marketing campaigns and other business activities. Social Marketing

Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Here are some best practices and things to remember when it comes to social media publishing. Metrics and social media can be complicated. Forget them.

It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. "It is 2016 and we are still talking about social media marketing. the social media platforms that work best for you and your brand. Metrics and social media can be complicated.

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

” The images shared through social media, email, mobile and web and publications had been to a large extent responsible for an explosion of tourism, wanderlust and nature exploration tours and activities. Every newsletter, microsite and social post utilizes the imagery to literally “take an action.” Would you be able to do it? Bloodline To Emotional Engagement.

It’s the way to bring together data, content, email, social, web, and lead generation. Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past. We are all guilty of this one.

And the company has done a phenomenal job of using social media to capitalize on the resurging popularity of Duck Boots among high school and college-age kids. And like most retailers, Nordstrom reminds shoppers about what they’re interested in via display and social retargeting, but they always stop these ads after you’ve purchased the items online. Ideally, it does both.

It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Every year Social Media Examiner conducts a large survey to get a pulse on social media marketing and how marketers are using it.

And with social media joining media channels in one big conversation, you’d better get to know each and every one of your individual customers. Fortunately, there’s a single channel that lets you do it all.with the one channel that just keeps on giving: email Web and broadcast, app and social, one trusted channel touches every part of the customer conversation: email.

It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner. Social Marketing

This go round it's Social Media. The key to improving your company culture with social media marketing. Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement. Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant? What’s the next social platform?

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. Look for.

It’s easy to batch and blast a broadcast message to email, social, and mobile audiences. I am a firm believer that we humans have a penchant for making (something) more complicated than necessary, a.k.a. overcomplicating everything. And we marketers take it to a whole new level. Here's some obligatory stats to back this up. It's a Cross Channel World. Customer Experience

It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a fairly new concept to social marketers. One surprising statistic we found was only 55% of respondents say that they are using the insights gathered from their social data to help formulate their marketing plans. Surprise.

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. So just how do we measure what we’re doing on social? Social + Marketing Automation = ROI!

Moreover, marketers struggle with data silos within their own organization as they try to integrate customer data across multiple systems - email, web, commerce, service, loyalty, social, etc. Let's dispense with the amenities and jump right in. For nearly three in 10 enterprises, data-driven CX is already delivering a significant shift in elevating customer experiences. obvious.

The data has many sources like a company’s CRM or ERP system or its website and social media presence. Make sure the right type of data is available for use including data from channels like mobile, social media, email, web, SMS and print, and is comparable across those channels (such as using custom links, landing pages, etc). There is help. Data-Driven Marketing

Numerous surveys point to the increased use of smartphones, which then correlates to a preference in using these platforms over a desktop or laptop computer to access everything from social media and email to websites for research and shopping. Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic. Top Mobile Marketing Trends for 2016.

Every single minute , social media sees: 2.4 The broad appeal of social media has made us all into content creators. How can marketers cut through all of the noise and make an impact with social media marketing? Traditional broadcast approaches won’t cut it in a socially savvy, customer-oriented digital world. Use social listening to inform content strategy.

ABM Forces Marketing Alignment Depending on the size of your marketing team and the tactics you use, you might have sub-teams comprised of content marketers, social media marketers, press reps, event planners, and more. According to Forrester Research, fewer than one percent of leads turn into revenue-generating customers. Yes, you read that right: fewer than one percent. It’s not.

And don’t forget to take advantage of other sources, including their social media activity and offline data, that can be layered into your marketing automation system. 3. But in the end, isn't it all about conversion? Marketing automation is definitely not a set-it and forget-it type of program, but often it’s the small things that make all the difference. VP of Marketing.

While having nothing to do with social media, the reason I bring this piece up is it should be more than obvious by now that personalization in marketing is a good thing just as is the case when it comes to using video and pictures in social media. Getting Social. And the best way to get started is by downloading The Guide to Social Media Marketing. Social Marketing

In order to address this challenge and tailor content and experiences to individual customers, marketers need to be able to listen to and capture contextual and behavioral data across social, mobile, web, email, video, and other digital channels, and combine this with relevant data from their “offline” behavior. Purchase in-store or online? Name brand or generic? Data Managemen

Additionally, a strong culture bolsters a company’s brand, especially through what employees and customers broadcast on social media about how they love where they work and how they love the products or services. Seems kind of fitting to reference Quentin Tarantino just days after he announced that he would be retiring from filmmaking after his next two projects are completed.

Additionally, leveraging social media as part of your overall event marketing strategy is important to increasing brand awareness and driving event success. According to Hootsuite, “The great thing about social media is that the size of your event doesn’t dictate the level of success you can achieve by incorporating social. That’s powerful.

by Amanda Batista | Tweet this The new LEGO movie theme song declares, “Everything is awesome!” Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Keep social media management in house.

Compare that to your owned audience, which includes things like earned and organic traffic to your web and social content, SMS lists, app users, and your email database. Social value. Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device.

Suggested Platforms/Tactics: Display, SEO, PPC, YouTube, Social, Email, Mobile Apps. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. This is one of the ways to become a modern marketer. Page Depth.

In the Facebook example above, the social media site does not ask you to choose whose content you prefer to see or which brand you prefer to interact with most. Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is invisible. The same goes for Netflix and Amazon.

Social media, foot traffic, television and radio ads, email newsletters, coupons, pop-up ads and more. SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan. That’s where exclusivity comes in. Time It.

Additionally, a strong culture bolsters a company’s brand, especially through what employees and customers broadcast on social media about how they love where they work and how they love the products or services. Regardless of where your based out of, or where you brick and mortar locations are - if you have a website your brand is global. Culture and Teamwork. CMO Corner

His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. But what about our efforts on social networks? Currently, a lot of social marketing isn’t automated at all. And conversely, the future of marketing automation will be decidedly social.

Add in social sharing, and 60% of Millennials are engaged in the process of creating and publishing content. Looking at social media alone, there are tremendous opportunities for brands to take steps toward co-creation. Just like your brand, Millennials pay close attention to social engagement, using likes, shares, and comments as measures of success for the content they publish.

Streamline data: Rather than scattering data across email, e-commerce platforms, customer loyalty channels, and social media; you can bring all that data together into one place, providing a better picture and understanding of your audience, results, and overall marketing environment. This is the most efficient process for managing one-to-one relationships. Why Your Business Needs a DMP.

For example, social media metrics like followers, likes, and comments are important to track within the team that is doing it. You need to understand the health of your social media channels through its growth and engagement, but those are not metrics to report up your management chain. Yesterday I was at a marketing event and the topic of metrics came up. And about that powerpoint.

At a time when privacy and security are top of mind for everyone online, and viral social media rants are way too common, lack of a clear and explicit opt-in is a big gamble for any brand. Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. People are exceedingly savvy with how they use email. The bar has been raised instantly.