Mountain Hardwear was founded by a group of passionate people who believed anything was possible, and that anything worth pursuing in life required challenge.

They were in an industry of sameness with a herd mentality. It was time to challenge the way things were being done, time to shake it up and challenge the status quo.

Since the beginning, our brand has been focused on the literal mountain. Climbing to the highest peaks in the world, standing on their summits and celebrating the moment. We have always looked for the next big challenge, the next big climb, the steepest descent, the longest wild run to feed our insatiable appetite to test our resolve, and push beyond our perceived limits and learn a little more about ourselves.

As we learned more about ourselves, grew, and expanded as human beings, and within our culture, we realized standing on the peak didn’t define who we were and our potential; it was the moment of challenge, along the journey that define us. We celebrate those individuals and are inspired by our big dreamers that believe anything is possible.

We build the world’s most innovative, carefully crafted products to enable those people who seek out challenge as a way to progress their own potential in life.