Tag Archives: Marks and Spencer

We’re hearing the terms ‘Showrooming’ (shopping and comparing online whilst in-store); ‘Brand Journalism’ (driving content directly to customers, online and in-store) ; ‘Value of Values’ (the right choices in product quality and the right values in terms of provenance and ethics); these are being bandied about as current trends in retail but we’ve been watching … Continue reading →

Anyone else spot these, scattered all over the city promoting the new Marks & Spencer store which opened in Kalverstraat last week? Cheeky little bit of contextualized promo-ing going on… indeed! Continue reading →

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Curated Futures_

Curator; Curation, Curated:
A curator (from Latin: curare meaning "take care") is a manager or overseer. Traditionally, a curator or keeper of a cultural heritage institution (e.g., gallery, museum, library or archive) is a content specialist responsible for an institution's collections and involved with the interpretation of material.

Futures:
The future is the indefinite time period after the present.

The plural form denotes an infinite number of versions and possibilities.