User focused digital design

Yarra City Arts

Client
City of Yarra

When
2014

Type
Branding, digital design & development management

The City of Yarra required a new brand and website that championed the arts in their city. The brand takes its form from the Yarra river while deconstructing the initials of the project. With the site I first took the client through a comprehensive UX process to clearly map out the goals of the site. I then created a series of design options for the client to chose from. Working from the wireframes and approved designs I then lead my team of developers to build the site on the WordPress platform and the Foundation responsive framework.