Great for Sensitive types. Natural color results

I have asthma and am allergic to chemicals, perfumes, etc. so about 10 years ago I had to give up coloring my hair, it just wasn't worth getting sick, until I found this.
This product's consistency is different from other over the counter brands and is challenging to work with, so I have my hair stylist apply it for me. She mixes in some shampoo with the developer (1:1 ratio), which turns this permanent into a temporary color. The roots are less noticeable this way. We also use a different deep conditioner after, the smell is just too strong in the one that comes with it.
I have Light Brown hair with Auburn undertones. This color (7D) lightens my hair and really brings out the Auburn, which I love. The results are very close to the color I had as a child.
I have also used other colors from this brand, Natural Brown and Henna Red, and loved them too.

2 people found this helpful

Top Positive Review

Verified Purchase

Great for Sensitive types. Natural color results

I have asthma and am allergic to chemicals, perfumes, etc. so about 10 years ago I had to give up coloring my hair, it just wasn't worth getting sick, until I found this.
This product's consistency is different from other over the counter brands and is challenging to work with, so I have my hair stylist apply it for me. She mixes in some shampoo with the developer (1:1 ratio), which turns this permanent into a temporary color. The roots are less noticeable this way. We also use a different deep conditioner after, the smell is just too strong in the one that comes with it.
I have Light Brown hair with Auburn undertones. This color (7D) lightens my hair and really brings out the Auburn, which I love. The results are very close to the color I had as a child.
I have also used other colors from this brand, Natural Brown and Henna Red, and loved them too.

Was this review helpful to you?

Still Damaging, Slightly Better than Store Brands

I have thinner hair, more prone to heat & chemical damage. I use conditioner daily. I thought I would give this a try in between professional salon highlights. This product takes a long time to process. No less than 40 minutes for untreated hair. However, if you are just sprucing up roots and have already color in your hair...BE CAREFUL.. this will DRY OUT and DAMAGE colored or pre-treated hair. If you mix it with the N series as I did, there will be some bleach in the product. It did color faintly, not as deep as shown, and there was breakage on some of my finer hair. I give it 2 stars, for minimal color results even with mixing it with a bleach product. I wouldn't buy again. It's not worth the breakage and you will have to leave it on the full amount of time to get results. You only have one head of hair. It's worth the spending money at the salon.

1 people found this helpful

Top Critical Review

Verified Purchase

Still Damaging, Slightly Better than Store Brands

I have thinner hair, more prone to heat & chemical damage. I use conditioner daily. I thought I would give this a try in between professional salon highlights. This product takes a long time to process. No less than 40 minutes for untreated hair. However, if you are just sprucing up roots and have already color in your hair...BE CAREFUL.. this will DRY OUT and DAMAGE colored or pre-treated hair. If you mix it with the N series as I did, there will be some bleach in the product. It did color faintly, not as deep as shown, and there was breakage on some of my finer hair. I give it 2 stars, for minimal color results even with mixing it with a bleach product. I wouldn't buy again. It's not worth the breakage and you will have to leave it on the full amount of time to get results. You only have one head of hair. It's worth the spending money at the salon.

Great for Sensitive types. Natural color results

I have asthma and am allergic to chemicals, perfumes, etc. so about 10 years ago I had to give up coloring my hair, it just wasn't worth getting sick, until I found this.
This product's consistency is different from other over the counter brands and is challenging to work with, so I have my hair stylist apply it for me. She mixes in some shampoo with the developer (1:1 ratio), which turns this permanent into a temporary color. The roots are less noticeable this way. We also use a different deep conditioner after, the smell is just too strong in the one that comes with it.
I have Light Brown hair with Auburn undertones. This color (7D) lightens my hair and really brings out the Auburn, which I love. The results are very close to the color I had as a child.
I have also used other colors from this brand, Natural Brown and Henna Red, and loved them too.

A good choice for haircolor

I think there are chemicals in every haircolor but this has less than most and my hair responds well to it. I have fine hair that tends to break easily but this product is good and I've been using it for years. I'm going to mix this with the 7N Blonde just to make sure it covers the gray.

Great Value

I love the fact that you mix this in a separate bowl, if you have short or thin hair you have two total head applications! The color is great and I felt that it works just as well as the drug store colors that sting the eyes and nose - this has no odor, I couldn't believe it!

Still Damaging, Slightly Better than Store Brands

I have thinner hair, more prone to heat & chemical damage. I use conditioner daily. I thought I would give this a try in between professional salon highlights. This product takes a long time to process. No less than 40 minutes for untreated hair. However, if you are just sprucing up roots and have already color in your hair...BE CAREFUL.. this will DRY OUT and DAMAGE colored or pre-treated hair. If you mix it with the N series as I did, there will be some bleach in the product. It did color faintly, not as deep as shown, and there was breakage on some of my finer hair. I give it 2 stars, for minimal color results even with mixing it with a bleach product. I wouldn't buy again. It's not worth the breakage and you will have to leave it on the full amount of time to get results. You only have one head of hair. It's worth the spending money at the salon.