UBM acquires 70% stake in Turkish baby product tradeshow EFEM

October 18, 2012 — Fusion DigiNet

UBM plc has acquired a 70% equity share in EFEM, a tradeshow organiser based in Turkey, from its private owners and has formed a joint venture company with EFEM to be called UBM ICC. UBM ICC will develop EFEM’s existing baby products shows. EFEM organises the International Istanbul Mothers, Babies, Children Products Fair and Wintexpo Autumn Winter Baby Child Fashion Fair. Terms of the deal were not disclosed.

EFEM’s owners, Erdal Baykara and Hüseyin Irmak, and EFEM’s eight staff will remain with the business. EFEM generated revenues of approximately £1m in 2011. As at 2 September 2012, the business’s gross assets were less than £0.1m. UBM’s acquisition of a 70% stake in EFEM and the establishment of the UBM ICC joint venture extends a long-standing relationship between EFEM and UBM Asia which began with reciprocal sales and marketing arrangements for their respective baby-child-maternity tradeshows.

David Levin, Chief Executive Officer of UBM plc said: “With seven UBM events running in 2013, three of which are new geo-adaptions of UBM shows which are already successful in other countries, Turkey is an exciting market for UBM and for our joint venture partners. We continue to see great opportunities in countries like Turkey, Brazil, India, China and across the AEAN countries for us to leverage our global infrastructure and event portfolio to support the development of national and global trade in the fast-growing markets we have chosen to operate in.”

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