September 22, 2010

B2B Brands ‘Like’ Social Media

Communicate Magazine asked us to name a few of the best brands in social media right now. While only one ran, there are so many shining examples of great social media use in B2B so it’s more than worth sharing them.

Deloitte has an excellent branded Facebook page. The customised page is engaging and content rich, drawing a global audience and earning over 29,000 fans. The landing site to the page samples the content on offer from Deloitte across social spaces, including YouTube, Twitter and the Deloitte corporate blog. It’s a brilliant integration of social content to create a cohesive digital presence.

Intel’s YouTube channel is a great example of a solid branded channel. The page is all about brand interaction. With a customised background and playlists, smartly highlighted by categorical buttons in the header, the channel actively encourages users to engage with a clear call to a set of actions including subscribing to weekly updates, sharing videos across an exhaustive list of social bookmarking sites and visiting Intel’s other social spaces (Twitter, Facebook).

A great example of Twitter done well is The Economist. It has a clearly defined strategy as a news source rather than a conversational brand. Across its thirteen different feeds, page backgrounds remain consistent and clearly highlight not only the other ‘Econ’ feeds, separated by region and interest (including the Twitter feeds of their bloggers and special features, such as The Economist Debates) but The Economist presence across other social networks (Facebook, YouTube).