Get Strategic and Get Results!

Secondary Menu

Building a Successful Advocate Marketing Strategy

In the business world of today, advocacy marketing is more important than ever. Advocacy, or advocate marketing is a method you can use to promote your brand through your customer’s support. The majority of consumers tend to conduct a considerable amount of research before purchasing a product. They not only look at the specifics of the product, but reviews from those who have already made the purchase.

Your goals as the owner of your company are to create a stellar product with excellent service and to generate the best reviews possible. The more people positively chat about your brand, about how impressive it is, the more it will travel. Ultimately, your sales and popularity will increase.

Is Advocate Marketing a Must?

The short answer is YES! It’s a vital catalyst to your brand’s growth and awareness. The more customers are satisfied with your product, the more they will talk and spread the word about what it’s done for them. Getting people to buy your product takes some convincing, and your customers can do some of that for you.

Invesp.com says that 88% of consumers put the highest level of trust in word-of -mouth recommendations from people they know. Ambassador.com says that 91% of B2B (Business to Business) buyers are influenced by word-of-mouth when making their decision.

Building a Bond

Businesses see increased success rates when they take the time to form a bond with their customers. Expressing how much you value your customer’s dedication to your brand helps build this bond. It ensures that they will repeatedly turn to your company versus a competitor, and makes them more likely to recommend you as well.

You should give your customers something that’s worth staying for. If you foster those relationships, they are more likely to stay with your company. It will also allow them to increase leads and potentially increase revenue for your company because they advocate on your behalf.

Start With a Strategy

Before you can even consider recruiting advocates for your business, you will need to develop a strategy. The following steps can help you in developing a triumphant advocate marketing strategy and also assist in monitoring your ROI (Return On Investment)

Step1. Establish Advocates

To begin with, you need to determine who might be a potential advocate. Asking yourself these questions can help steer you in the right direction:

Who spends the most money?

Who are your best customers?

Who’s viewed your product on sites associated with your industry?

Who’s been loyal the longest?

Determining who are the best advocates for your brand will not happen overnight. You’ll have to work at it and monitor their interactions over time. Look for who likes, comments, and shares your posts on social media. It is unlikely they would share posts if they were not your advocate.

Step 2. Ask “The Ultimate Question” of Potential Advocates

Once you’ve developed a list of potential advocates, ask them this question:How likely are you to recommend the product or service to a friend or associate on a scale of 1-10?

This question will help you distinguish who’s a loyal advocate and who’s not. If their answer is a nine or above then should be considered an advocate. If they’re not currently on your list of advocates, then they have the potential to become one.

Step 3. Who Are Your Advocates?

Focusing on who the best possible advocates are, it’s time to identify their personas. Identifying the persona of your advocates can allow you to pinpoint your audience and customer pool. Therefore, it aids in determining what kind of people benefit from your brand the most.

This step will be easier for B2B (Business to Business) marketers because they already have their options filtered. That means that they can look at job titles, industry, and things of that nature. Whereas B2C (Business to Consumer) marketers have a vast pool to choose from and the possibilities are endless. However, there will still be a pattern. Look for customers who have the same interest, household income, gender, or age. Usually, these demographics can give you an idea of why they are advocates of your brand.

Step 4. Motivate Your Customers

Finding a way to motivate your customers is key to gaining advocates. Everyone doesn’t identify with motivation in the same ways. While some may prefer to have early access to new products, others want a financial incentive. Focus on the advocates that don’t want monetary benefits.

In order to keep your advocates, you must maintain their engagement. Using advocates isn’t free. The longer you use them to promote your business the more expensive it will become, especially if money is what you’re using to keep their interest. While it will likely take time to grow your advocate list, it will be more sustainable once you do.

Step 5. Measure Your ROI

The hardest part is over, but you must find a way to track your ROI. Why is this so important? It might be difficult to convince executives that you have a successful strategy without the results to back it up. Try to avoid details like clicks, shares, and downloads unless your mission is to increase brand awareness. Typically, it’s your profit that matters the most.

Look into metrics that associate with your profit such as cost per acquisition, revenue per customer, and visitor-buyer conversion rates. You can make tracking these things easier by integrating your CRM (Customer Relationship Management) and automation marketing. You can also use things like monitoring links, surveys, and numerous other tools that can deliver your deals and leads to the appropriate marketing channel.

Create & Execute an Advocate Marketing Strategy

Creating and Executing an effective advocate marketing strategy is vital to increasing your brand’s awareness and profits. Your customers can aid not only by purchasing your products but by telling others and completing reviews of your products and services. If you haven’t developed your strategy, the steps we’ve outlined for you should help you get started on the right foot.

We know that success is critical to you. Advocacy marketing can be a multiplier for your business strategy. If you need assistance developing your advocacy marketing strategy, Connie Kroskin Consulting is available to assist you in this venture.Contactus today to discuss getting started on your advocacy marketing plan.

Archives

Archives

I highly recommend working with Connie. She helped me put a new Web site together and is a delight to work with -- kind and professional -- and smart and savvy. Both her Web site and marketing expertise were invaluable and I learned a lot. Connie also works faster than the speed of light! With just a few simple instructions, she was off and running! I look forward to working with her again on future projects.

Cass Erickson, writingfortheworkplace.com

Connie Kroskin Consulting

2018-09-26T14:19:15+00:00

Cass Erickson, writingfortheworkplace.com

I highly recommend working with Connie. She helped me put a new Web site together and is a delight to work with -- kind and professional -- and smart and savvy. Both her Web site and marketing expertise were invaluable and I learned a lot. Connie also works faster than the speed of light! With just a few simple instructions, she was off and running! I look forward to working with her again on future projects.

“I have used several marketing specialists and have found Connie to be the best prepared to truly help me meet my goals. She is a great listener and knows the right questions to ask for a better end result. She is very efficient and delivers as promised. I would recommend anyone with marketing questions or plans to discuss it with Connie before you make that decision."

Neil Blanchard, President at ProfitPros

Connie Kroskin Consulting

2018-06-20T21:10:08+00:00

Neil Blanchard, President at ProfitPros

“I have used several marketing specialists and have found Connie to be the best prepared to truly help me meet my goals. She is a great listener and knows the right questions to ask for a better end result. She is very efficient and delivers as promised. I would recommend anyone with marketing questions or plans to discuss it with Connie before you make that decision."

“Connie did a wonderful job of listening and understanding my business in order to come up with marketing ideas. She is spot on about where and how to spend marketing money! She is a pleasure to work with.”

Carolyn Manhatton, Excelsior Paint & Design

Connie Kroskin Consulting

2018-06-20T21:11:12+00:00

Carolyn Manhatton, Excelsior Paint & Design

“Connie did a wonderful job of listening and understanding my business in order to come up with marketing ideas. She is spot on about where and how to spend marketing money! She is a pleasure to work with.”

“Connie worked with me on my personal branding. She’s a great listener and is able to take what you say and make the final product a reflection of your personality. She is insightful and gives you several ideas to work from when developing your brand. Connie is willing to make revisions based on give and take. I highly recommend her.”

John Sligh, small business owner

Connie Kroskin Consulting

2018-06-20T21:13:19+00:00

John Sligh, small business owner

“Connie worked with me on my personal branding. She’s a great listener and is able to take what you say and make the final product a reflection of your personality. She is insightful and gives you several ideas to work from when developing your brand. Connie is willing to make revisions based on give and take. I highly recommend her.”

https://conniekroskin.com/testimonials/i-highly-recommend-her/

“Connie IS my Branding Consultant. She has helped me with everything from concept to implementation. I now feel that everything about my branding represents me as a business owner, and also as a person. I am delighted with all we’ve done together and continue to think of ways Connie can help me market my business. 5 Gold Sparkly Stars for Connie!! Thank you for everything!”

Tara Schmakel, The Once Timid Networker

Connie Kroskin Consulting

2018-06-20T21:14:19+00:00

Tara Schmakel, The Once Timid Networker

“Connie IS my Branding Consultant. She has helped me with everything from concept to implementation. I now feel that everything about my branding represents me as a business owner, and also as a person. I am delighted with all we’ve done together and continue to think of ways Connie can help me market my business. 5 Gold Sparkly Stars for Connie!! Thank you for everything!”

“Connie has the unique ability to combine creativity with purpose. Her vision is clearly designed around delivering tangible results, not simply making great graphics. I highly recommend Connie for your next marketing communications project.”

Lee Snyder, On-Demand Productions

Connie Kroskin Consulting

2018-06-20T21:19:05+00:00

Lee Snyder, On-Demand Productions

“Connie has the unique ability to combine creativity with purpose. Her vision is clearly designed around delivering tangible results, not simply making great graphics. I highly recommend Connie for your next marketing communications project.”

“Connie was a key reason for our success on creative campaigns in a vastly and quickly changing environment. She kept us on track. Without her skills and management we would have been at risk on our successful outcomes.”

Kimberly Peters, Wolters Kluwer Financial Services

Connie Kroskin Consulting

2018-06-20T21:20:11+00:00

Kimberly Peters, Wolters Kluwer Financial Services

“Connie was a key reason for our success on creative campaigns in a vastly and quickly changing environment. She kept us on track. Without her skills and management we would have been at risk on our successful outcomes.”

"Connie was one of the best Art Director’s I worked with. Connie was able to pull together projects with an innovative and strategic balance. She was very detailed and engaged every step of the way and could provide thoughtful and creative solutions that were above the level expected. I would love the chance to work with Connie again.”

—

Connie Kroskin Consulting

2018-06-20T21:22:28+00:00

—

"Connie was one of the best Art Director’s I worked with. Connie was able to pull together projects with an innovative and strategic balance. She was very detailed and engaged every step of the way and could provide thoughtful and creative solutions that were above the level expected. I would love the chance to work with Connie again.”

“Connie has great leadership and decision-making capabilities, manages multiple projects on tight deadlines and delivers insightful & creative solutions to the projects under her direction. It would be a pleasure to work with her again.”

Mary Muelken, Art Director, RPM Connect

Connie Kroskin Consulting

2018-06-20T21:23:57+00:00

Mary Muelken, Art Director, RPM Connect

“Connie has great leadership and decision-making capabilities, manages multiple projects on tight deadlines and delivers insightful & creative solutions to the projects under her direction. It would be a pleasure to work with her again.”

“I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing.

“I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!”

Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC

Connie Kroskin Consulting

2018-06-20T21:02:08+00:00

Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC

“I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing. “I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!”

I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals.

I highly recommend Connie for all of your Marketing Strategy needs.

Mark Patun

Connie Kroskin Consulting

2018-07-14T15:15:23+00:00

Mark Patun

I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals. I highly recommend Connie for all of your Marketing Strategy needs.

https://conniekroskin.com/testimonials/very-strong-marketing-plan/

"Connie understands how to help tap into creativity. She helps individuals and businesses find a new way to attract the customers or ideas that you desire. I experienced her 12-month creativity workshop and after one session it was transformative. I highly recommend that you get in touch with her for your marketing, creative or inspiration needs."

Anne Pryor, LinkedIn Trainer

Connie Kroskin Consulting

2018-06-20T21:27:26+00:00

Anne Pryor, LinkedIn Trainer

"Connie understands how to help tap into creativity. She helps individuals and businesses find a new way to attract the customers or ideas that you desire. I experienced her 12-month creativity workshop and after one session it was transformative. I highly recommend that you get in touch with her for your marketing, creative or inspiration needs."

“I’ve been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me.

She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger ‘Call to Action’. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base.

We continue to add more intellectual collateral to my product base as I work with my clients. I appreciate her depth of knowledge and proficiency of crafting a finely tuned marketing strategy for me to follow. Working with Connie is a huge yahoo for any business owner. Take advantage of her complimentary consultation, you will thank the heavens for having the opportunity to work with a well-seasoned and savvy marketing professional.”

Meg Miller, Owner and Founder of Critical Next Step

Connie Kroskin Consulting

2018-06-20T20:59:23+00:00

Meg Miller, Owner and Founder of Critical Next Step

“I’ve been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me. She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger ‘Call to Action’. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base. We continue to add more intellectual collateral to my product base as I work with my clients. I appreciate her depth of knowledge and proficiency of crafting a finely tuned marketing strategy for me to follow. Working with Connie is a huge yahoo for any business owner. Take advantage of her complimentary consultation, you will thank the heavens for having the opportunity to work with a well-seasoned and savvy marketing professional.”

“When it comes to understanding branding and “how” to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations.”

KimAileen White, Career Strategist

Connie Kroskin Consulting

2018-06-20T21:04:45+00:00

KimAileen White, Career Strategist

“When it comes to understanding branding and “how” to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations.”

https://conniekroskin.com/testimonials/surpass-expectations/

“Before I meet Connie I was a DIY business person for 6 years. I realized I needed help to move my business to the next level. I kept tweaking what I had done in the past and wasn’t happy with the look or what I was conveying. I spent too much time spinning my wheels with little progress.

“Then I met Connie. She understood my business and created a thorough Marketing Plan with suggestions for getting my marketing to work. She reinforced what I was doing right. She found my unique qualities and branded my business Animal Bridges, to fit my perfect clients. Now I am always ready to communicate how I can help people with their pets.

“The culmination of all our work is a wonderful brand, marketing tools and website that says it all. Thank you, Connie, for your insight, understanding, and letting me be me!"

Elaine Garley, Founder of Animal Bridges

Connie Kroskin Consulting

2018-06-20T21:03:19+00:00

Elaine Garley, Founder of Animal Bridges

“Before I meet Connie I was a DIY business person for 6 years. I realized I needed help to move my business to the next level. I kept tweaking what I had done in the past and wasn’t happy with the look or what I was conveying. I spent too much time spinning my wheels with little progress. “Then I met Connie. She understood my business and created a thorough Marketing Plan with suggestions for getting my marketing to work. She reinforced what I was doing right. She found my unique qualities and branded my business Animal Bridges, to fit my perfect clients. Now I am always ready to communicate how I can help people with their pets. “The culmination of all our work is a wonderful brand, marketing tools and website that says it all. Thank you, Connie, for your insight, understanding, and letting me be me!"

“Connie is truly amazing. You truly don’t know, what you don’t know. Extremely worth the time and investment. Carpe Diem and set a time to meet with Connie.”

Steve Goldman, small business owner

Connie Kroskin Consulting

2018-06-20T21:08:14+00:00

Steve Goldman, small business owner

“Connie is truly amazing. You truly don’t know, what you don’t know. Extremely worth the time and investment. Carpe Diem and set a time to meet with Connie.”

https://conniekroskin.com/testimonials/connie-is-truly-amazing/

“I have been fortunate enough to work with Connie over the past several years on several digital online strategies. She is a gifted visionary who constantly guides and inspires the people around her. She is always ready to solve problems and does so by drawing from her breadth of experience to approach projects, challenges, and opportunities in a mature and thoughtful way. Connie is a huge talent to have on any team. She excels at communication, collaboration, and strategic development of the creative process. Any business would be very lucky to have her consultation services.”

Kathy Swanson, Sr. Account Director

Connie Kroskin Consulting

2018-06-20T21:15:30+00:00

Kathy Swanson, Sr. Account Director

“I have been fortunate enough to work with Connie over the past several years on several digital online strategies. She is a gifted visionary who constantly guides and inspires the people around her. She is always ready to solve problems and does so by drawing from her breadth of experience to approach projects, challenges, and opportunities in a mature and thoughtful way. Connie is a huge talent to have on any team. She excels at communication, collaboration, and strategic development of the creative process. Any business would be very lucky to have her consultation services.”

“All I can say is that my business was slow and I didn’t know what to do. Connie assessed my business, had me do a rebranding with a new image, had me do an open house and do regular newsletters. Since then I have been busy. So for very little cost I have at least doubled my business. I’d recommend her to anyone who is ready to make important changes. And she is a delightful person to work with.”

Warren King, Natural Healer

Connie Kroskin Consulting

2018-06-20T21:16:58+00:00

Warren King, Natural Healer

“All I can say is that my business was slow and I didn’t know what to do. Connie assessed my business, had me do a rebranding with a new image, had me do an open house and do regular newsletters. Since then I have been busy. So for very little cost I have at least doubled my business. I’d recommend her to anyone who is ready to make important changes. And she is a delightful person to work with.”