Whether it's the siren call of chocolate or because biting off their ears just tastes so satisfying, chocolate bunnies are by far the most popular, with 76 percent of Easter candy buyers opting for them. Next are jelly beans, found in 67 percent of baskets.

And despite Hershey's ban on imports of real U.K.-made Cadbury Creme Eggs to promote its own variety last year, 59 percent of us couldn't resist its siren call.

Last on the list it the lowly Peep, which less than half (45 percent) of candy buyers opted for.

If you're trying to time your Easter shopping, RetailMeNot says discounts of about 28 percent are common in the lead-up to the holiday. That deal is only sweetened by 6 percent after the holiday — when you might just be left with rows of deflating Peeps.