projection mapping

01

Projection mapping is hot right now. And while we can expect a lot more of it as the hardware gets cheaper and the software becomes better, it’s good to take a step back and ask why do it at all. In this regard both commercial and artistic projects have a lot in common- they create magic. By transforming our surroundings we create a sense of wonder, and this can be used to craft powerful shared experiences. To what end really depends on the project, but projection mapping is a captivating medium and will only become more so. But like any medium, content is king.

So- to inspire and delight, here are three recent video mapping projects from around the world that WIN. Each also has that special ‘something different’.