The toymaker's gross margins fell to 47.8% from 51.1% a year ago, attributed to higher costs for materials like paper and plastic, as well as higher wages being demanded by workers in China where much of the company's manufacturing takes place.

Mattel also said it had increased its stock repurchase program by $500 million.

Investors bid Mattel shares 0.6% lower in premarket trading Friday after the stock closed off by 0.9% in Thursday's session to $27.78.