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Series Identity Book Design: Powerful Medicine

Series book design is interesting in that what we’re doing, really, is identity design. And usually the longer the series is, the simpler the design. This cover identity (ah…series design) for a set of books called Powerful Medicine is meant to resemble the label on a prescription bottle, a theme that I carried throughout the interiors as well. This was a series of six books, so I could be a little more intricate with design bits—captions and labels for instance—than I could be on a sixty-plus book series.