Your #1 Most Powerful Tool for a Prosperous New Year

It’s not newfangled. It may not be the latest rage. But email is still crushing it after more than 20 years. If you want to grow your business in 2017, embrace the power of email.

Email is still the most used of all electronic media. Most people check it first thing in the morning and just before bed. According to ExactTarget, 71% of consumers favor email as their first online “check” of the day.

Email marketing acquired 40 times more customers than Facebook and Twitter combined, according to a study made by McKinsey & Company on how companies generate new customers. 40 times!

Ample studies underscore email’s muscle compared to social media. This is not to say that anyone should abandon social media. Social media plays a key role in many marketing programs. But email and social media truly are apples and oranges. I like to compare them to protein vs. carbs.

Email is an essential tool for B2B marketing. Consider that:

Email is the most personal

Email is the most business-like

Email gets more attention per client than any other online tactic

Email is highly customizable

Email provides many transactional opportunities

Did I mention that email is remarkably inexpensive?

I’ve had clients such as attorneys, financial advisors, CPAs, and other professional service providers attract quality clients and generate new work, simply because of a well-timed email.

Innovation will continue to spawn fresh, exciting social media platforms in 2017. No matter what shiny digital media toys debut this year, don’t neglect the power of email. Despite its age, it’s still your most indispensable online work horse.

Swearingen Communications

Testimonials

I brought Leah on board to help my business grow to the next level. With her brilliant marketing techniques and drive, Leah has helped me transform my business into a thriving 1031 Exchange firm and allowed me to focus more on my clients. Leah has been instrumental in my PR, branding and marketing initiatives and I have come to depend on her extraordinary marketing contributions. She is a delight to work with and her tenacity is extremely motivating.

Bill Exeter, President and CEO

Swearingen Communications provided us with both solid marketing strategies and creative ideas and implementation. This spanned our branding, website, and more. Leah Swearingen helped us think differently and see our company from a client’s perspective. We thoroughly enjoyed our professional relationship with her and highly recommend her services.

Jack Shirley, CPA, CGMA, Friedman Brannen LLP

You are the epitome of professionalism, and your work is of the highest quality.

One of the best marketing people I know is Leah Swearingen, of Swearingen Communications. She shines when it comes to professional services firms. I personally have seen the work that she has done on behalf of a wealth management firm and a law practice. Great stuff.

James E. Tenuto, CEO, Renaissance Executive Forums

I retained Leah in my role as Executive Director of a prominent San Diego law firm. Leah successfully led the firm in developing a firm-wide marketing culture, marketing plan, and guiding our attorneys. When I launched my own company, Leah was instrumental in helping me create my brand, communicate my services, and develop marketing collateral. My company continues to benefit from her outstanding work.

Nancy Thornton, Founder, Foster Thornton LLC

You make a huge difference in the way our company is perceived in the marketplace. From your good ideas to your execution and follow through, it is fortuitous to have you on board. We have great things to say about you and don't mind shouting them from the rooftops.