Add space between lines and between paragraphs to loosen up the text and make it look less dense. Use short paragraphs (no more than 1-3 sentences per paragraph as a general rule).

Use a big font (a font size of 16 pixels is considered the minimum size for easy reading on a website). Use a font color that contrasts well with the background, so the reader doesn’t have to strain to make out the letters.

Add images and illustrations that help the reader understand what they’re reading.

In short, do anything you can to make your content as easy as possible for the reader to absorb and understand.

Improving the content on your website and aligning it with what your visitors want will help your website be successful. It will attract visitors and get them interested in your business and your products/services.