There's an assumption built into every Internet debate that anything that comes from Apple must be easier than anything that comes from anyone else. It's not true, of course. Ease-of-use isn't always a mystical or magical thing, sometimes it's mathematical.

Ease-of-use is inversely proportional to the number of choices.

Fewer choices ==> easier to use.

No, not always (anticipating that someone would say that). If you're really stupid at design, you can have fewer choices and still not be eaiser to use. Your classic lose-lose.

Take email for example. The iPhone email app has to allow all kinds of options that a Facebook device wouldn't have to, because I can use an iPhone with any email server I want to. And any number of them. This is great for people who understand how email works, but a lot of people don't.

It gets even more complex if you want to synch contacts. So complicated that Google had to put up a page explaining, in 13 steps, how to do it if you want to use their contact system on an iPhone.

I'm not saying choice is bad, it's not! I wouldn't use a phone that didn't offer lots of choices. But there are plenty of people who can't do the setup. They just can't wrap their minds around how these things work. (And if you think they're all old, think again. It's amazing to me how little at least some of today's college students know about how computers work. Yes, I took the time to actually find out.)

Ideally, to configure a Facebook phone, you would enter your username and password. All the other configuration data would be pre-determined.

PS: I put "phone" in quotes because that's how people are referring to these devices. It's anachronistic. Looking back from the future we'll wonder why people thought of these devices as phones. They are very little like their non-mobile counterparts.