Cadillac, formally the Cadillac Motor Car Division, is a division of the U.S.-based General Motors (GM) that markets luxury vehicles worldwide. Its primary markets are the United States, Canada, and China, but Cadillac-branded vehicles are distributed in 34 additional markets worldwide. Historically, Cadillac automobiles have always held a place at the top of the luxury field within the United States.[2] In 2017, Cadillac's U.S. sales were 156,440 vehicles and its global sales were 356,467 vehicles.[3]

By the time General Motors purchased the company in 1909, Cadillac had already established itself as one of America's premier luxury carmakers. The complete interchangeability of its precision parts had allowed it to lay the foundation for the modern mass production of automobiles. It was at the forefront of technological advances, introducing full electrical systems, the clashless manual transmission and the steel roof. The brand developed three engines, with its V8 setting the standard for the American automotive industry.

Cadillac was the first American car to win the Royal Automobile Club of the United Kingdom's Dewar Trophy by successfully demonstrating the interchangeability of its component parts during a reliability test in 1908; this spawned the firm's slogan "Standard of the World". It won the trophy again in 1912 for incorporating electric starting and lighting in a production automobile.[5]

Early history

Founding

Cadillac was formed from the remnants of the Henry Ford Company. After a dispute between Henry Ford and his investors, Ford left the company along with several of his key partners in March 1902. Ford's financial backers William Murphy and Lemuel Bowen called in engineer Henry M. Leland of Leland & Faulconer Manufacturing Company to appraise the plant and equipment in preparation for liquidating the company's assets. Instead, Leland persuaded the pair to continue manufacturing automobiles using Leland's proven single-cylinder engine. A new company called the Cadillac Automobile Company was established on 22 August 1902, re-purposing the Henry Ford Company factory at Cass Street and Amsterdam Avenue. It was named after French explorer Antoine Laumet de La Mothe, sieur de Cadillac, who had also founded Detroit in 1701.[6][7]

First automobiles

Cadillac's first automobiles, the Runabout and Tonneau, were completed in October 1902. They were two-seat horseless carriages powered by a 100NaN0 single-cylinder engine. They were practically identical to the 1903 Ford Model A. Many sources state that the first car rolled out of the factory on 17 October; in the book Henry Leland – Master of Precision, the date is 20 October; another reliable source shows car number three to have been built on 16 October. Cadillac displayed the new vehicles at the New York Auto Show in January 1903, where the vehicles impressed the crowds enough to gather over 2,000 firm orders. Cadillac's biggest selling point was precision manufacturing, and therefore, reliability; a Cadillac was simply a better-made vehicle than its competitors.

Runabout

Rear-entrance tonneau

Special bodies

Notable events:1906-1912

The Cadillac Automobile Company merged with Leland & Faulconer Manufacturing, forming The Cadillac Motor Company in 1905.[8]

From its earliest years, Cadillac aimed for precision engineering and stylish luxury finishes, causing its cars to be ranked amongst the finest in the United States.

Cadillac was the first volume manufacturer of a fully enclosed car, in 1906. Cadillac participated in the 1908 interchangeability test in the United Kingdom, and was awarded the Dewar Trophy for the most important advancement of the year in the automobile industry. In 1912, Cadillac was the first automobile manufacturer to incorporate an electrical system enabling starting, ignition, and lighting.[9][10]

Acquired by General Motors:1909

Cadillac was purchased by the General Motors (GM) conglomerate in 1909.[11] Cadillac became General Motors' prestige division, devoted to the production of large luxury vehicles. The Cadillac line was also GM's default marque for "commercial chassis" institutional vehicles, such as limousines, ambulances, hearses and funeral home flower cars, the last three of which were custom-built by aftermarket manufacturers.

The Origins of Cadillac Becoming the "Standard of the World": 1915–1941

In 1915, Cadillac introduced a 90-degree flathead V8 engine with at 2400 rpm and 180lb·ft of torque, allowing its cars to attain .[10] This was faster than most roads could accommodate at this time. Cadillac pioneered the dual-plane V8 crankshaft in 1918. In 1928 Cadillac introduced the first clashless Synchro-Mesh manual transmission, utilizing constant mesh gears. In 1930 Cadillac implemented the first V-16 engine, with a 45-degree overhead valve, 452in3, and, one of the most powerful and quietest engines in the United States. The development and introduction of the V8, V16 and V-12 helped to make Cadillac the "Standard of the World".[10] A later model of the V8 engine, with overhead valves, set the standard for the entire American automotive industry in 1949.[10]

General Motors of Canada had built Cadillacs from 1923 until 1936 and LaSalles from 1927 until 1935.[13]

Pre-World War II Cadillacs were well-built, powerful, mass-produced luxury cars aimed at an upper-class market. In the 1930s, Cadillac added cars with V12 and V16 engines to their range, many of which were fitted with custom coach-built bodies.[14]

In 1926, Cadillac recruited automobile stylist Harley Earl in a one-time consulting capacity, but his employment lasted considerably longer: by 1928, Earl was the head of the new Art and Color division and he would ultimately work for GM until he retired, over 30 years later. The first car he designed was the LaSalle, a new, smaller "companion marque" car, named after another French explorer and founder of Detroit, René Robert Cavelier, Sieur de La Salle. That marque remained in production until 1940.[15]

Cadillac introduced designer-styled bodywork (as opposed to auto-engineered) in 1927. It installed shatter-resistant glass in 1926. Cadillac also introduced the "turret top", the first all-steel roof on a passenger car.[10] Previously, car roofs had been made out of fabric-covered wood.

The Great Depression sapped the auto industry generally, with the luxury market declining more steeply; between 1928 and 1933, Cadillac sales had declined by 84%, to 6,736 vehicles.[16] Exacerbating sales performance for the Cadillac brand was a policy, reflective of the times, which discouraged sales to African Americans.[17] Nick Dreystadt, mechanic and national head of Cadillac service, urged a committee – set up to decide whether the Cadillac brand would live on – to revoke that policy. After the policy was eliminated, brand sales increased by 70% in 1934 – and Dreystadt was promoted to lead the entire Cadillac Division.[17]

By 1940, Cadillac sales had risen tenfold compared to 1934.[14] In 1936, Dreystadt released the Series 60 as Cadillac's entry into the mid-priced vehicle market. It was replaced by the Series 61 in 1939, but a popular model that was derived from it, the Sixty Special, continued through 1993. Another factor helped boost Cadillac growth over the next few years: a revolution in assembly line technology. In 1934, Henry F. Phillips introduced the Phillips screw and screwdriver to the market. He entered into talks with General Motors and convinced the Cadillac group that his new screws would speed assembly times and therefore increase profits. Cadillac was the first automaker to use the Phillips technology, in 1937, which was widely adopted in 1940.[18] For the first time in many years all cars built by the company shared the same basic engine and drivetrain in 1941.[19]

After World War II & The Great Depression: 1945-1959

Postwar Cadillac vehicles innovated many of the styling features that came to be synonymous with the late 1940s and 1950s American automobile. Incorporating many of the ideas of then General Motors styling chief Harley J. Earl, these included tailfins, wraparound windshields, and extensive use of chrome.

Tailfins were first added in 1948[10] and reached their pinnacle in 1959. From 1960 to 1964 they decreased each year until they disappeared in the 1965 model year (remaining vestigialy only on the limited production 1965 Series 75 chassis, a carry-over from 1964).

Cadillac's other distinctive styling attribute was its front-bumper. What had started out after the war as a pair of artillery shell-shaped bumper guards moved higher on the front-end design as the 1950s wore on. Becoming known as Dagmar bumpers for their similarity to the buxom 1950s television personality, they were toned down in 1958 and gone the next year. 1956 saw the introduction of the pillarless four-door hardtop sedan, marketed as the "Sedan de Ville"; a year later the feature appeared in all standard Cadillacs. The fledgling automotive magazine Motor Trend awarded its first "Motor Trend Car of the Year" to Cadillac in 1949 for its innovative overhead valve V8 engine. While the company initially snubbed the honor, it now proudly references its "Car of the Year" wins in publicity material.[20][21] On November 25, 1949, Cadillac produced its one-millionth car, a 1950 Coupe de Ville.[22] It also set a new sales mark of 100,000 cars,[22] matched in 1950 and 1951.[23] 1949 also saw the introduction with Buick of the first mass-produced hardtop coupe, a closed-body style without a "B" pillar. Marketed as the Coupe de Ville, it would become one of Cadillac's most popular models for many years.

In 1951 Cadillac began production of the M41 Walker Bulldog army tank, which saw service in the Korean and Vietnam wars.

In 1953, the "Autronic Eye" was introduced. This feature would automatically dim high-beam headlamps for the safety of oncoming motorists.[24] In 1957, Cadillac attempted to move further upmarket, creating the hand-built Series 70 Eldorado Brougham.[25] It featured self-levelling suspension, "memory seat" function, and an all-transistor signal-seeking car radio that was produced by GM's Delco Radio and which was available as standard equipment for the 1957 Eldorado Brougham models.[26][27][28][29] While the car showed Cadillac's technological prowess, it only sold 904 units.

New Pinnacles in Luxury & Dimension:1960-1976

The dual-reservoir brake master cylinder, with separate front and rear hydraulic systems, was introduced in 1962, six years ahead of the Federal requirement. The first fully automatic heater-air conditioning system also appeared, as did the three-speed Turbo-Hydramatic automatic transmission; it would become the GM standard model for several decades. From the late 1960s, Cadillac offered a fiber-optic warning system to alert the driver to failed light bulbs. The use of extensive bright-work on the exterior and interior also decreased each year after 1959. By the 1966 model year, even the rear bumpers ceased to be all chrome – large portions were painted, including the headlight bezels.

In 1966, Cadillac had its best annual sales yet, over 192,000 units (142,190 of them de Villes), an increase of more than 60%.[30] This was exceeded in 1968, when Cadillac topped 200,000 units for the first time.[31] 1967 and 1968 saw the introduction of a host of federally mandated safety features, including energy-absorbing steering columns and wheels, soft interior and instrument panel knobs and surfaces, front shoulder belts, and side marker lights.

The front-wheel-driveEldorado was launched in 1967, setting a new standard for a personal luxury car. Its simple, elegant design was a far cry from the tailfin and chrome excesses of the 1950s. Cadillac's success grew against rivals Lincoln and Imperial, which had division sales topping all of Chrysler for the first time in 1970.[32] The new 4721NaN1 engine that debuted in the 1968 model year, designed for an ultimate capacity potential of 6001NaN1,[33] was increased to 5001NaN1 for the 1970 Eldorado. It was adopted across the model range beginning in 1975. Driver and front passenger airbags ("Air Cushion Restraint System") began to be offered on some Cadillac, as well as other Buick and Oldsmobile luxury models, in 1974, however this option was unpopular as was dicontinued after the 1976 model year. The pillarless Coupe deVille ended with the 1973 model, while the Sedan deVille remained pillarless through 1976.

The 1970s saw new extremes in vehicle luxury and dimension. The 1972 Fleetwood was some 1.7inches longer in wheelbase and 4inches overall, compared to the 1960 Series 75 Fleetwood; the entry-level 1972 Calais was 2.41NaN1 longer than the equivalent 1960 Series 62, on the same wheelbase.[34] Models gained a smoother ride while vehicle weight, standard equipment, and engine displacement were all increased. Cadillac experienced record sales in 1973 and again in the late 1970s. In May 1975, the Seville was introduced as a competitor to the growing import luxury car market and was marketed as "international size".

Downsizings & New Technology-Assisted Luxury Features: 1977-1988

In 1977, Cadillac's D-bodies experienced the same "downsizing" as the rest of GM's "B" and "C" bodied cars. DeVille models lost hundreds of pounds, received smaller exterior dimensions and engines, but gained taller windows. With these downsizings, fuel economy and handling improved. In 1979, Cadillac's flagship Eldorado coupe would downsize.

The 1980s saw a downsizing of many models including the DeVille, Fleetwood, Eldorado, and Seville. 1980 saw a dramatic redesign for the Seville featuring a bustle-back rear-end styling theme and a move to a front-wheel-drive chassis which it shared with the Eldorado. In 1982, the Cimarron was introduced as the brand's first compact car. 1985 saw the new front-wheel-drive DeVille and Fleetwood models released after quality delays prevented a planned 1984 model year introduction. 1986 saw new downsized Eldorado and Seville models. In 1987, the all-new Pininfarina-bodied Allante roadster came to market featuring the HT-4100 V8 engine. 1987 also brought the closure of Detroit Assembly on Clark Street in Detroit, where Cadillacs had been made since 1921.

The 1980s also saw the introduction of new, technology-assisted luxury features. Among these was the return of the memory seat option, not available since the 1958 Eldorado Brougham. 1981 brought standard digital heating and air conditioning controls to all models. In 1982, the High Technology engine was introduced. It was originally scheduled for a 1983 release, later delayed to 1985, with its intended applications being the downsized front-wheel drive models that Cadillac would introduce that year. 1983 saw the introduction of the Delco/Bose stereo system option, an USD$895 cassette stereo system available only on the Eldorado and Seville. This Bose system would eventually become available on the DeVille and Fleetwood models on their 1985 FWD editions. The Trip Computer, available for Eldorado in 1979 and Seville in 1978 and 1979, was replaced in 1981 with the availability of digital instrumentation with some Trip Computer functions being replaced by the new digital heating and air conditioning control panel. Digital instrumentation would become available for the new FWD DeVille and Fleetwood series in 1985.

New Introductions: 1989-1999

In 1991, Cadillac introduced the Northstar engine, which were a family of high-performance 90° V engines produced by General Motors from 1991 to 2010. Regarded as GM's most technically complex engine, the original double overhead cam, four valve per cylinder, aluminum block/aluminum head V8 design was developed by Oldsmobile's R&D, but is most associated with Cadillac's Northstar series. The related Northstar System was Cadillac's trademarked name for a package of performance features introduced in mid-1992 that coupled variable valve timing, road sensing suspension, variable power steering, and 4-wheel disc brakes to the Division's high-output and high-torque Northstar engines.

For 1992, the Seville was redesigned to better compete with luxury performance sedans from Europe and had adopted some styling cues from the 1988 Cadillac Voyage concept car.[35] A year later, the Brougham was discontinued and replaced by the all-new rear-wheel drive 1993 Fleetwood. The previous front-wheel drive Fleetwood was renamed Sixty Special for 1993. That same year, the Coupe deVille was discontinued due to the declining popularity of full-size coupes.

For 1994, the DeVille was redesigned to share the K-body platform with the Seville. The body was redesigned, although the wheelbase remained 113.8 inches—rather than the 111 inches used on the Seville. Production moved to Hamtramck, Michigan.Also for 1994, all DeVille models included a standard SRS driver-side front airbag, as well as fully digital instrumentation with integrated message center, which provided important vehicle information and status, current speed, outside temperature, and more, with controls mounted to the left of the instrument cluster. Also standard was a dual-zone front HVAC system, with controls located to the right of the instrument cluster, and remote controls on the front passenger door panel. A SRS passenger's-side front airbag became standard equipment after a restyling in 1996, which also brought revised exterior styling and new audio systems with TheftLock coded anti-theft technology. In 1995, the High Technology engine that had been used in Cadillacs since 1982 was discontinued.

For 1997, the Catera mid-size sedan was introduced as Cadillac's new entry level model. The DeVille was also redesigned that year. The late 1990s saw Cadillac field its first ever entry in the growing SUV segment. The Escalade, introduced in 1999, was marketed to compete with the Lincoln Navigator and luxury SUVs from various import brands.

The Art and Science era: 2000-present

In 2000, Cadillac introduced a new design philosophy for the 21st century called "Art and Science",[36] which it states "incorporates sharp, sheer forms and crisp edges – a form vocabulary that expresses bold, high-technology design and invokes the technology used to design it." This new design language spread from the original CTS and to the Cadillac XLR roadster. Cadillac's model lineup mostly includes rear- and all-wheel-drive sedans, roadsters, crossovers and SUVs. The only exceptions were the front-wheel drive Cadillac BLS (which was not sold in North America)[37] and the Cadillac DTS, neither of which are still in production. In 2005, the Cadillac STS was introduced as the successor to the Cadillac Seville,.[38] which beginning in 1988 was available as an upscale performance-oriented STS (for Seville Touring Sedan) version, and comfort-oriented SLS (for Seville Luxury Sedan). The following year, STS received Cadillac's then-new Northstar System, including the aluminium DOHCL37 Northstar V8 engine.

The STS was Cadillac's highest-priced sedan, falling in size between the mid-sizeCTS and full-size DTS. In 2006, the DeVille nameplate was replaced by Cadillac DTS, an abbreviation dating back to 1986, when a "DeVille Touring Sedan" package was first available. The new name brought the DeVille into line with Cadillac's Art & Science-era nomenclature, which saw the Seville renamed to STS and the Catera replacement called the CTS. The last DeVille rolled off the Detroit/Hamtramck Assembly line on June 23, 2005.

The new second-generation CTS-V performance sedan was introduced in 2009 as a direct competitor to the BMW M5.[39] Powered by a superchargedOHV 6.2 L LSA V-8 engine, an automatic version of the CTS-V lapped the Nürburgring in 7:59.32, at the time a record for production sedans.[40] The last DTS rolled off the assembly line at 11:51 a.m. on May 27, 2011.[41]

In 2016, the Cadillac CT6 was introduced and was the brand's first full-size rear-wheel drive sedan since the discontinuation of the Fleetwood in 1996. In early 2017, Cadillac launched Book By Cadillac, a vehicle subscription service which was initially available in New York City. In November 2017, it was announced that Book by Cadillac would be expanding to Dallas and Los Angeles.

News: 100 Years of Cadillac History. Laam. Michael. January 2002. Popular Mechanics. yes. https://web.archive.org/web/20100127094353/http://www.popularmechanics.com/automotive/reader_rides/1267556.html. 27 January 2010.