Benedetta / Branding

Product Re-branding

BENEDETTA / RE-BRANDING

OBJECTIVEthe objective is to elevate the brand identity to target broader younger consumers.

APPROACHthe approach is more simple and sophisticated. By changing to typography identity, and incorporate the type logo with hand-written typeface, the result create more modern look and more upscale product that reach the project's objective.