Articulating the why

You can be successful today only if you know what you’re doing and why

The most important part of being successful is understanding why you are able to be successful. Success comes with lot of factors – Luck, Connections, Knowledge and being at the right place and at the right time. Apart from all these factors, there is one key ingredient for success – your ability and passion to perform.

I read a fascinating book quite sometime ago – What got you here won’t get you there. It is a fascinating read. At each phase of our life we need to understand that expectations change and it becomes very important.

When you start your company, expectation is that you bring your product to market. When you bring your product to market, the expectation is to expand, after your expand, expectation is to increase market share and when you increase market share, expectation is to keep the company at the top and derive value to share holders.

Each of these phases come with different expectations and you need to constantly monitor these expectations from each stakeholder and this will help you to be where you wish to be.

For all this to happen, the underlying question is how to articulate the why of what you are doing and how you are doing. You can be an entrepreneur or an employee in a organisation. Understanding what the market or your company needs and developing the why in you to deliver accordingly is what makes you successful.