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Three for Thursday: University Bicycles

Three for Thursday: University Bicycles

Welcome to U Bikes! A staffer is always posted at the door to greet you as you enter University Bikes

Ben Delaney/BikeRadar

Andy Hampsten's Giro-winning bike is one of many historic machines hanging in the shop

Ben Delaney/BikeRadar

Hampsten attacked over the Gavia in driving snow with down tube shifters. What have you done lately?

Ben Delaney/BikeRadar

How many of these brands do you recognize?

Ben Delaney/BikeRadar

A few dozen historic bikes hang from the ceiling

Ben Delaney/BikeRadar

You do take your old bikes with hairnets, don't you?

Ben Delaney/BikeRadar

Check out the monster gear - and monster stem - on this TTTT

Ben Delaney/BikeRadar

A Colibri from the 1950s

Ben Delaney/BikeRadar

U Bikes is one of the few in the country with a dedicated Rapha section

Ben Delaney/BikeRadar

In addition to a full Rapha clothing line, U Bikes also stocks Rapha's skin products and paraphanelia

Ben Delaney/BikeRadar

What's Rapha without the imagery?

Ben Delaney/BikeRadar

U Bikes is a Boulder insitution

Ben Delaney/BikeRadar

Wooden wheels from 1888

Ben Delaney/BikeRadar

Hubs look a bit different these days

Ben Delaney/BikeRadar

If it's got 29in wheels, it's selling like hotcakes at U Bikes

Ben Delaney/BikeRadar

A 1988 Gianni Motta

Ben Delaney/BikeRadar

An Aerolite pedal from the mid-1980s

Ben Delaney/BikeRadar

Columbia Highwheeler 1889

Ben Delaney/BikeRadar

First generation Specialized Stumpjumper

Ben Delaney/BikeRadar

University Bicycles enjoys a downtown location on the main drag, Pearl Street

Ben Delaney/BikeRadar

Matt Haas with a Spot

Ben Delaney/BikeRadar

Surly Krampus

Courtesy

Made in Golden, Spot bikes are popular at U Bikes

Ben Delaney/BikeRadar

Welcome to U Bikes! A staffer is always posted at the door to greet you as you enter University Bikes

Ben Delaney/BikeRadar

Andy Hampsten's Giro-winning bike is one of many historic machines hanging in the shop

Ben Delaney/BikeRadar

Hampsten attacked over the Gavia in driving snow with down tube shifters. What have you done lately?

Ben Delaney/BikeRadar

How many of these brands do you recognize?

Ben Delaney/BikeRadar

A few dozen historic bikes hang from the ceiling

Ben Delaney/BikeRadar

You do take your old bikes with hairnets, don't you?

Ben Delaney/BikeRadar

Check out the monster gear - and monster stem - on this TTTT

Ben Delaney/BikeRadar

A Colibri from the 1950s

Ben Delaney/BikeRadar

U Bikes is one of the few in the country with a dedicated Rapha section

Ben Delaney/BikeRadar

In addition to a full Rapha clothing line, U Bikes also stocks Rapha's skin products and paraphanelia

Ben Delaney/BikeRadar

What's Rapha without the imagery?

Ben Delaney/BikeRadar

U Bikes is a Boulder insitution

Ben Delaney/BikeRadar

Wooden wheels from 1888

Ben Delaney/BikeRadar

Hubs look a bit different these days

Ben Delaney/BikeRadar

If it's got 29in wheels, it's selling like hotcakes at U Bikes

Ben Delaney/BikeRadar

A 1988 Gianni Motta

Ben Delaney/BikeRadar

An Aerolite pedal from the mid-1980s

Ben Delaney/BikeRadar

Columbia Highwheeler 1889

Ben Delaney/BikeRadar

First generation Specialized Stumpjumper

Ben Delaney/BikeRadar

University Bicycles enjoys a downtown location on the main drag, Pearl Street

Ben Delaney/BikeRadar

Matt Haas with a Spot

Ben Delaney/BikeRadar

Surly Krampus

Courtesy

Made in Golden, Spot bikes are popular at U Bikes

Ben Delaney/BikeRadar

Image 1 of 23

The expression "killing them with kindness" is usually just that, an expression. But University Bicycles in downtown Boulder, Colorado, arguably has killed some of its competitors over the years — and the shop's over-the-top customer service may well have played a role.

As soon as you walk in the door off the main drag in downtown Boulder, you are welcomed by a staffer posted at the entryway. Standard fare at Wal-Mart, perhaps, but a designated greeter in a bike store is quite rare.

"Customers and bike industry people tell me all the time that when you enter our shop, there's a positive energy that exudes from our shop," said general manager Lester Binegar. "Based on that feedback, I'd have to say our staff is the coolest thing we have. We're a bunch of bike geeks that just want to overtly help anyone interested in cycling for recreation, transportation or performance riding."

University Bicycles is filled with modern bikes and historic relics, like this one from 1888

But University Bicycles also boasts a veritable museum of old bikes dating back to 1888.

"As far as inanimate objects, I'm a big fan of Andy's Giro winning bike," Binegar said. "We also have a store full of sweet old bikes from the turn of the century that I would love to ride someday."

University Bicycles is also one of a very few shops with a full-selection Rapha section.

One large section of the shop is dedicated to Rapha — the clothing and the motif

2. What is your current bestseller?

With least 15 shops in the bike-crazy town of less than 100,000, each Boulder store has to specialize in something. At U Bikes, 29in bikes and high-end commuters are the big sellers.

U Bikes' Matt Haas said that any bikes with 29in has proven quite popular in Boulder, and not just the performance mountain bikes. "We see a lot of college kids who want 29in bikes for commuters," Haas said. "They mostly need transportation, but they might want to ride some trail, too. 29ers are better for that."

"And we all sell lots of high-end commuters, from Spot, Specialized/Globe and Cannondale," Haas said. "People will come in with an old steel mountain bike that they’ve been riding for 15 years, and upgrade to a really nice commuter."

Spot on: Haas said high-end commuters like this belt-driven Spot are hot in Boulder

3. What are you personally lusting after or loving right now?

"My personal favorite thing right now in the industry is the Surly Krampus," Binegar said. "It's a bike made for fun and it breaks all the rules. The hell with light weight and superior pedaling performance. You can do anything on the Krampus from commuting to singletrack to snow riding and it's a blast to ride."