All APS departments and schools will conform to the following guidelines, in order to ensure brand recognition of materials, create a high level of professional continuity for all APS publications and communications, and abide lawfully to all relevant copyright and trademark regulations. Our uniform identity is vital to the perception and reputation of APS as a community leader.

The APS Graphics Enterprise Services (GES), has created and will continue to update a booklet that details the role of the office of APS Graphics Enterprise Services which creates and manages the district standards for the APS visual identity and its printed materials. The booklet details the following sections and subsections.