MLB® 2K13's Perfect Game Challenge Officially Underway

MLB® 2K13's Perfect Game Challenge Officially Underway

08:00 EDT Monday, April 01, 2013

NEW YORK (Business Wire) -- 2K Sports today announced the start of MLB® 2K13's Perfect
Game Challenge. Starting today, April 1, 2013 at 9:00:01 a.m. PDT,
players can start their journey towards baseball perfection in MLB
2K13 through the contest's close on April 30, 2013 at 11:59:59
PDT.

“I never thought a video game could change my life, but 2K Sports'
Perfect Game Challenge did just that for me and my family,” said Wade
McGilberry, the competition's first winner back in 2010. “It was an
incredible journey from completing my perfect game to finding out I was
the winner, and I'll never forget the amazing feeling when I was handed
the prize money.”

This year's contest evolution features more ways to win than ever
before, as players can compete to win up to 30 $25,000 prize pools, one
per MLB team, with a combined prize of $750,000 being divided among the
30 pools. Competitors will need to monitor the Perfect Game Challenge
leaderboards to ensure they maintain their ranking as new high scores
are added. By using pitchers from different MLB teams, there is no limit
on the number of $25,000 team prizes one player can win.

Once the competition window closes on April 30, the top four Overall
Leaderboard finalists with top ranked and verified perfect games
achieved on the Xbox 360® video game and entertainment system from
Microsoft and PlayStation®3 computer entertainment system will compete
in a single-elimination tournament during MLB All-Star Week in New York
for the $250,000 grand prize.

For the second year in a row, 2K Sports' proprietary algorithm will rank
individual perfect games based on difficulty (such as the opposing
team's offensive prowess and selected pitcher's skill) and degree of
perfection (such as number of strikeouts and pitching efficiency).
Access to the Perfect Game Challenge mode for eligible players is
available on copies of MLB 2K13/NBA 2K13 Combo Packin
addition to stand-alone copies of MLB 2K13.

MLB 2K13 and NBA 2K13/MLB 2K13 Combo Pack
are rated E for everyone by the ESRB and are now available at leading
retailers.

GAME MUST BE PLAYED ON XBOX 360® OR PlayStation®3 system. OPEN TO LEGAL
RESIDENTS OF THE 50 U.S. AND D.C. (EXCLUDING AZ, CT, MD, ND, & VT), 13
YEARS OF AGE AND OLDER. PERFECT GAME CHALLENGE BEGINS AT 9:00:01 AM PT
ON 4/1/13 AND ENDS AT 11:59:59 PM PT ON 4/30/13. VOID WHERE PROHIBITED.
SUBJECT TO THE OFFICIAL RULES, LOCATED AT WWW.2KSPORTS.COM/PERFECTGAME.

Sony Computer Entertainment America LLC is not a sponsor of this
promotion.

This content was not sponsored by Microsoft.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, marketer and publisher of interactive entertainment
for consumers around the globe. The Company develops and publishes
products through its two wholly-owned labels Rockstar Games and 2K,
which publishes its titles under the 2K Games, 2K Sports and 2K Play
brands. Our products are designed for console systems, handheld gaming
systems and personal computers, including smartphones and tablets, and
are delivered through physical retail, digital download, online
platforms and cloud streaming services. The Company's common stock is
publicly traded on NASDAQ under the symbol TTWO. For more corporate and
product information please visit our website at http://www.take2games.com.

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About 2K

Founded in 2005, 2K develops and publishes interactive entertainment for
console systems, handheld gaming systems and personal computers,
including smartphones and tablets through its three divisions: 2K Games,
2K Sports, and 2K Play that are delivered through physical retail,
digital download, online platforms and cloud streaming services. 2K
publishes titles in today's most popular gaming genres, including
first-person shooters, action, role-playing, real-time strategy, sports,
casual, and family entertainment. The 2K label has some of the most
talented development studios in the world today, including Firaxis
Games, Visual Concepts, Irrational Games, 2K Marin, 2K Australia, 2K
Czech, Cat Daddy Games, and 2K China. 2K has achieved many key industry
milestones, including launching the 2007 Game of the Year - BioShock®;
publishing the critically acclaimed Borderlands® franchise;
continuing the award-winning Sid Meier'sCivilization®
series; delivering the #1 rated and #1 selling basketball franchise with NBA®
2K*; and breaking new ground in the family entertainment market with
its multi-million unit selling hit Carnival Games. 2K is
headquartered in Novato, California and is a wholly owned label of
Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more
information, please visit www.2K.com.

*According to 2008 - 2013 Metacritic.com and The NPD Group estimates
of U.S. retail video game sales through February 2013.

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dependence on key management and product development personnel, our
dependence on our Grand Theft Auto products and our ability to develop
other hit titles for current generation platforms, the timely release
and significant market acceptance of our games, the ability to maintain
acceptable pricing levels on our games, our ability to raise capital if
needed and risks associated with international operations. Other
important factors and information are contained in the Company's Annual
Report on Form 10-K for the fiscal year ended March 31, 2012, in the
section entitled "Risk Factors," and the Company's other periodic
filings with the SEC, which can be accessed at www.take2games.com.
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