International Game Camp (IGC2017) was created to encourage the exchange between Italian and international game designers and Italian experts in cultural heritage. All game developers are welcome to participate and create new worlds themed around cultural heritage. The number of participants at IED Milano is limited to approximately 80 developers. The event is produced by Streamcolors, Bookrepublic and iC-Innovazione Culturale by Fondazione Cariplo in association with IED Milano, George Brown College (Toronto, Canada), Politecnico di Milano and IVIPRO.

Thanks to this synergy, over 200 participants between Italy (IED, Milan headquarter) and Canada (George Brown College) will be involved. For 48 hours, participants will create new interactive content (videogames and/or interactive apps) that will innovate and expand audiences’ engagement in cultural heritage.

Supported by cultural subject matter experts to stimulate game developers’ creativity, imagery from the most important Italian artworks will be made available for integration.

The game camp will be entirely spoken in English and will be held simultaneously between Milan and Toronto, where participants will be working for 48 hours on collaborative projects.International Game Camp will be enriched by inspirational talks (open to the public) presented by Rick Gush, the internationally renowned game designer and Linda Volkers, Marketing Manager at Rijksmuseum Amsterdam, expert in digital innovation and museum engagement. IGC will be preceded by an interactive lecture on September 20th at the Politecnico di Milano addressing all participants, and during the event, there will be training and development mentorship.

During the 48 hours of work, several thematic desks will assist participants with critiques, comparisons and mentorship. Desks will be led by experts in game design, art direction, audio, video editing and heritage.

Every day, participants will attend a training session where international guest experts in game design, digital, game art and digital innovation in museums, will hold inspirational talks.

All images shared by museums will be collected in a Pandora's Box and made available to the participants as a source of inspiration for the various projects. Images shared by museums will be categorized into:Environments - images of settings and architectural structures (buildings, castles)Characters - portraits of people, animals, and fantastical creaturesProps – images of vehicles (ships, planes) and various objects Abstract art – images from abstract artists

As a delivery, participants will have to produce:An interactive executable of the game / appA short promotional trailerA short Art Bible outlining the artistic development of the game

During the event, Streamcolors will provide an interactive installation (StreamMachine) that will collect photos, videos, and text realized during the 48-hour event. All content, from pre-production to video trailers developed by each team, will be accessible for preview online.