ICG Holliston

Identity + Print

Challenged with rebranding ICG Holliston, the nation’s largest manufacturer of book cloth, the new identity utilizes custom uppercase letterforms that carry a strong presence with subtle details. To speak of innovation, the movement of the mark suggests forward thinking, flexibility and fluidity.

To showcase the product in use, multiple cloths were laminated across all company collateral — business cards, note cards, and pocket folders.

This technique was also carried into an array of swatch books, binders and promotional materials.