What Is This Magazine Cover with Snoop Dogg Trying to Tell Us?

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The following weekend magazine cover is awesomely subtle.
Snoop is scheduled to play the Rochester Institute of Technology in Rochester, New York, this Saturday, and it's clear that this particular publication has an ingenious art director.

Look how they cleverly placed Snoop's head just in front of the "ken" on weekend. What's it look like to you? Hmm...

Since this is magazine cover is from the Rochester, New York area, it could be the weekend magazine for the Rochester Democrat and Chronicle; we're not sure. If you know, post it in the comments so we can hang out with/high-five the art director for this magazine.