UX - Are you Doing it Yet? Over the past decade, User Experience Research and Design -- often simply “UX” -- has gained an increasingly prominent position in the world of tech. While the field has faced opposition within the industry, successful organizations are increasingly learning that investing in UX pay off. Technology giants have large and diverse UX teams, and continue to grow them: Apple, Google, Facebook, and Amazon all hire UX researchers and designers out of top graduate programs worldwide. And their recruitment efforts offer a significant return on investment. UX isn’t just about design or about making things pretty -- it’s about understanding your users or customers and finding product/market fit; it’s about learning what does and doesn’t work in your technology or business processes -- as well as what doesn’t even exist yet, but should -- and incorporating those findings into product development..