Factors That Influence Daily Deal Purchases From Local Businesses
54% of daily deal subscribers would share a deal simply because it's great, regardless of whether or not they are current customers [TWEET THIS STAT]
45% would share a deal because they think their friends would like it [TWEET THIS STAT]
34% are more likely to share deals from businesses of which they are … [Read more...]

WHY SMALL BUSINESSES DO DAILY DEALS
MerchantCircle
Only 9.4% of businesses have offered a daily deal with a group buying site.
But 77% of those businesses said they would do so again.
Of those, 58% said it was effective for customer acquisition.
24.3% even turned a profit.
THOUGHT: The Daily Deals have certainly caught the attention of consumers...and the … [Read more...]

I offered my perspective for a WCCO TV report by producer Gregg Litman last night on the Daily Deal websites like Groupon, LivingSocial and CrowdCut that are currently super popular. Groupon from David Erickson. … [Read more...]

THE DAILY DEALS
Ipsos OTX MediaCT
US adult Internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters.
60% read these emails at least once a day.
56% of Internet users subscribe to at least two of the emails.
Among those who subscribe to at least two, 61% said they read all of the messages.
Less than a quarter … [Read more...]