Our Story

Macarons & More is the passion project of one man: Tim Kinnaird.

Tim originally trained as a doctor and worked as a consultant paediatrician in Norwich. Although he loved his job, his passion for food was a thread that ran throughout his life – and when he was given the opportunity to explore it further, everything changed. As a contestant on MasterChef 2010, Tim caught the nation’s attention with his gentle manner and showstopping desserts. On his journey to the final, he cooked at Michelin-starred restaurants and even served a banquet for the Maharajah of Rajasthan.

“Tim has the gift of making sweet things incredibly delicious - and his macarons are to die for.”
John Torode

The experience inspired Tim to leave his job in February 2010 and start a business from his kitchen. MasterChef judges John Torode and Gregg Wallace had spotted his ability for creating exquisite patisseries, and so did the public. Within six months, the business outgrew Tim’s house. #TeamMacaron was formed to cope with the growing demand and quickly grew to a nine-person operation once production moved to a kitchen in Watton, Norfolk. Expanding the team has brought in a whole range of additional skills and personalities.

Macarons & More has been growing ever since. In 2011 we launched online, meaning we could deliver our delights throughout the UK. Then in March 2013, our beautiful shop opened in Norwich’s Royal Arcade. By 2014, it was getting tricky to meet demand both in the shop and from our wholesale and online customers. Don’t get us wrong; it was a very nice problem to have! With the support of our fantastic sponsors, including Belling, Magimix and Kenwood, we opened our new central Norwich bakery in January 2015. Now, we can cook up even more treats than ever.

Our bakery is also where we run the very popular Macarons & More Cookery School. Led by Tim and the Macarons & More team, our classes are informal and hands-on, helping keen amateur bakers learn new techniques and recipes in a fun environment.

In September 2018, we opened a second shop in Norwich’s busiest shopping mall: intu Chapelfield.

As well as the support of our amazing customers, Macarons & More has received local and national acclaim. We won the Beautiful Baking category in the EDP Food and Drink Awards in 2013, and we were runners up in the Observer Food Monthly Awards in the Independent Retailer category in 2013, 2015 and 2017.

Tim’s passion and dedication has built a wonderful independent business at the heart of Norfolk. Why not try one of our macarons and find out what it’s all about.