Thursday, August 15, 2013

Emerging
trend: Budding
group of tablet owners choose programming based on social media updates.
According to newly released cross-platforms research from Nielsen, 15 percent
of tablet owners have watched a TV program upon reading about it in social
media. Meanwhile, some 13 percent have made an online purchase related to the
program.

Implication: TV and digital platforms’
relationship can be a two-way stream with effective programming that has
digital and social extensions.

Action: Keep a close eye on program-related
buzz levels. Those programs that get traction in social media can draw bigger
audiences through aptly placed social engagements.

Emerging
trend: Amazon is to
launch an online gallery. The e-retailer has been meeting with large and small
galleries.

Implication: Similar to the way it re-shaped the book market, Amazon is
likely to offer an alternative to galleries’ stronghold in the art market. A
ranking system can give artists new currency to pitch their work.

Action: Seize advertising opportunities on
the new platform to reach arts and entertainment oriented mid- to high-income
segments.

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About Me

I am a VP of Media Analytics Consulting at Nielsen and the author of Implementing Word of Mouth Marketing. My goal is to provide a window to the future by showing what's next in social media through smart research and case studies. The posts reflect my personal opinions, not those of my employer.