Irena Salina’s award-winning documentary investigation into what experts label the most important political and environmental issue of the 21st Century – The World Water Crisis. Salina builds a case against the growing privatization of the world’s dwindling fresh water supply with an unflinching focus on politics, pollution, human rights, and the emergence of a domineering world water cartel. Interviews with scientists and activists intelligently reveal the rapidly building crisis, at both the global and human scale, and the film introduces many of the governmental and corporate culprits behind the water grab, while begging the question ‘CAN ANYONE REALLY OWN WATER?’ tifying the problem, FLOW also gives viewers a look at the people and institutions providing practical solutions to the water crisis and those developing new technologies, which are fast becoming blueprints for a successful global and economic turnaround.

As a principal sponsor of FIFA, Coca-Cola is keen to trade in on the World Cup’s image of fair play and good sportsmanship. But many believe its business practices make a mockery of this reputation. For thirsty fans at the World Cup, there’s only one choice of soft drink available. Whether it’s Coke, Sprite or Bonaqua, all the brands on sale belong to coca-cola. Many of theses drinks are produced in India, where Coca-Cola’s business practices have elicited widespread condemnation. “The coca cola factory ruined my life,” despairs one farmer. Producing 0.33L of coke requires 1L of water. In some villages near cola factories, water levels have dropped by 60m. Harvests have fallen by more than 40% because there is not enough water to irrigate fields. But Coca-Cola denies all responsibility. “We are not the problem”, states spokesman Rajiv Singh. “There are simply too many people living here who are wasteful with water.” Coca-cola also stands accused of pollution and union busting. Many workers in their factories receive around 50 cents for a 12 hour shift. They have no unions and sometimes receive no compensation for injuries sustained. As Bhagwab Das Yadav states: “All we want is for coca cola to respect India’s labour laws.”