“What is it, what does it do and what are best practices?”, I wondered when I heard that I was the designated jury member to chair the digital marketing session...

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Amazon VS Flipkart business model

Compared: Amazon Vs Flipkart Vs Others; Who is Cheaper?

With launching its India operations, the heat is turned up in the eCommerce space. Amazon had been testing waters through Junglee, so this was quite an expected event. The customers seem to be welcoming the overlords of eCommerce, perhaps eCommerce stores too, albeit less enthusiastically. There is a sudden burst of activity across the bigger players.

We, at, collect data across a large number of product categories, including books, on a daily basis. So, we decided to do some analysis once Amazon got into business with books.

We collected data for the top 5000 books from across 10 different eCommerce stores. We looked at analyzing things like: who is giving more discounts, what is the discount “sweet spot” for each major player, what are the popular categories, etc. We noticed some interesting things.

Discount Distributions across Online Stores

The below visualization shows the discount distribution for the top 5000 books across 6 eCommerce portals that sell books in India. We have divided the discounts being offered into 8 buckets. Along with the discount distribution, the visualization also depicts the “sweet spots” each of the online book sellers wants to be in with respect to the discounts being offered on books. The first graphic above shows discount distribution when we don’t consider shipping charges. The second one shows the same when we add shipping charges to the selling price of each book and compute the effective discount.

What will happen as gasoline prices go higher ..

by -

Battery Swap
Steiner explains how a former SAP AG executive founded Better Place, a company that wants to be the Exxon Mobil of the electric car world. Drivers would buy the cars without batteries and pay Better Place a monthly fee to supply the juice. When youre running low, just pull into a Better Place depot that will swap in a fully charged battery.
So what will happen as gasoline prices tick ever higher? Heres a smattering of Steiners predictions:
At $6 a gallon, Americans will embrace diesel engines. At $8, many airlines will shut down, leaving Southwest Airlines Co