SEO News Roundup: Is Penguin 4.0 Nearly Here?

Tom Williams brings us all the latest search engine optimisation news, including a somewhat vague update on the imminent arrival of Penguin 4.0, news that Google is testing a refined ‘People also search for’ feature, and Google going gray.

SEO Weather Tools Go Off, But Was It An Update?

Schwartz reported that Mozcast went off on Friday, but while the weather gauge hit 90 degrees, a distinct lack of chatter within the SEO community leads him to think this is fluke rather than an algorithm update.

Here’s the screenshot:

Did you notice any ranking anomalies last week? Let us know your thoughts.

New Navigation for Google Street View

Google is testing a new navigation on its Street View, which aims to provide a smoother user experience. Gone are the white arrows that you need to tap and tap again each time you want to move. Instead, a new blue line has been introduced, which shows you where you are able to move to on the image.

The new swiping style Street View enables users to zoon ahead by scrolling on the place they want to get to.

At present, this update is only being seen in the US, but we will keep you posted when/if it comes to the UK.