Summary The growth of cider sales in 2015 slowed down when compared to in 2014. This was driven by a slowdown in the sales of imported brands. However, this growth is still impressive for the slowing alcoholic drinks industry and is evidence of strong performances from home grown New Zealand brands such as Monteith's and Isaac's....

With an abundance of craft brewers in New Zealand and near saturation in beer, many craft breweries have turned their attention to growing their presence in cider/perry. Thanks to similar production techniques and a strong apple growing supply chain in New Zealand, many craft breweries have started producing cider owing to a surge in demand...

RTDs/high-strength premixes has traditionally been one of the more innovative categories in alcoholic drinks in New Zealand, with Independent Liquor in particular known for its strong innovation pipeline, which has seen rapid turnaround times from internal conception to a product being put on sale. With the category attracting significant...

2016 saw sales of alcoholic drinks in New Zealand reach their lowest ebb in 18 years, according to the sources from the two major players in the industry, DB Breweries Ltd and Lion Pty Ltd. The craft and premiumisation trends have seen consumers drinking lower volumes of alcoholic beverages, but preferring higher quality products at higher...