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Microsoft moves ahead with plan to stream original programming on Xbox consoles

The Canadian Press -
Apr 28, 2014 / 1:24 pm | Story:
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Photo: The Canadian Press. All rights reserved.

A man stands over his new Xbox One Nov. 22, 2013., in Evanston, Ill. THE CANADIAN PRESS/AP, Nam Y. Huh

SANTA MONICA, Calif. - When it comes to original programming, Microsoft is going to throw it at the Xbox and see what sticks.

After nearly two years since launching a studio to create new shows to be streamed on Xbox consoles, Microsoft is finally ready to serve an assorted helping of original programming this summer for the Xbox 360 and Xbox One. However, viewers shouldn't expect Xbox Originals, as they're called, to be available the same way that content is provided on Netflix and Hulu.

"We don't necessarily know what approach will work, and we don't necessarily know what approach won't work," noted Nancy Tellem, the president of Xbox Entertainment Studios during a recent press preview of Xbox Originals at Microsoft's offices in Santa Monica, California.