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Amazon Controls 70% Of Digital Assistant Device Market [eMarketer]

Amazon Controls 70% Of Digital Assistant Device Market [eMarketer]

Based on a new analysis and forecast from eMarketer, Amazon owns 70 percent of the “Voice-Enabled Speaker Market.” According to the firm, more than 35 million people in the US will be using one of these stand-alone devices at least monthly in 2017.

Even more, 60 million in the US is going to use digital assistants on any device, such as smartphones, in 2017, says eMarketer. That’s more than 27 percent of people using smartphones.

Here’s how eMarketer breaks down market share:

Amazon Echo: 70.6 percent

Google Home: 23.8 percent

Others (Lenovo, LG, Harmon Kardon, Mattel): 5.6 percent

eMarketer says that those between 25 and 34 represent the heaviest users of these speaker devices.

Based on information from Consumer Intelligence Research Partners, about 11 million Amazon customers now own an Echo device. Out of all of those, 52 percent of them own the lower-cost Echo Dot. Amazon is reportedly also going to introduce a new Alexa-powered device with a touchscreen.

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Scott Davenport is the content writer and social media man of Thrive Business Marketing in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

Thrive at a Glance

Put simply, Thrive is the best profit-building partner you’ll ever have! We are experts in marketing, sales, business leadership, and business efficiency. When you’re ready to do more than just succeed, you need to Thrive!