Hershey’s Brazil Created a Viral Campaign to Promote Its Chocolate

In an effort to appeal to Generation Z and Millennial consumers, Hershey’s Brazil created a campaign that allowed the users of its website to interact with chocolate objects for the chance to receive them in a raffle.

To create the #Eaternet campaign, Hershey's Brazil joined up with ad agency Aktuellmix to make what users saw on the company's website much more real. To have the chance to win one of the unique chocolate sculptures on the website, which ranged from smiley face emojis, to oversized mustaches, and sunglasses, users simply had to purchase one of the brand's chocolate bars, and enter the code on the wrapper to the website.

To promote the campaign, Hershey's Brazil got help from some of the biggest YouTube influencers as well, who showed just what getting one of the huge chocolate treats in the mail is like.