Kain Colter is a college graduate. At this stage of the college football unionization fight, the inaugural spokesman of the College Athletes Players Association is not an NCAA athlete. The former Northwestern quarterback signed as a receiver with the Vikings after going undrafted.

Late Monday night, Colter went visual with his debate. He posted an Instagram of himself posing in a picture reading, "Has anyone seen my likeness?"

The photo is a reference to a key point of the college players' rights campaign. Even before the topic of unionization was brought up, there were lawsuits, notably the Ed O'Bannon case, involving revenue from college athletes' likenesses from video game portrayals, jerseys, shirts and other merchandise.

Colter tagged @theAlibiXstory in the Instagram and subsequent tweet to the photo. "Alibi X is a brand that hopes to bring attention to the social injustices in todays society," according to the company's Twitter page.