Loyalty Builders Announces eSeminar on Recession Marketing

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The eSeminar will be held Wednesday, January 28 at 2 PM ET and will focus on 5 key marketing strategies to beat the downturn.

This eSeminar will point out proven techniques to make existing customer marketing more efficient.

Portsmouth, NH (Vocus)January 17, 2009

Predictive marketing and multivariate testing experts Loyalty Builders today announced an eSeminar on Recession Marketing. The eSeminar will be held Wednesday, January 28 at 2 PM ET and will focus on 5 key marketing strategies to beat the downturn.

Attendees will learn:

How to allocate your marketing budget for maximum revenue

Which customers are the real “low hanging fruit”

How a quick test can lead to big lift

What kinds of personalization really drive higher response rates

Three big mistakes to avoid in today’s economy

How to identify potential defectors before they leave

How to measure your marketing effectiveness

This eSeminar is one of seven in a comprehensive eSeminar series on customer marketing topics using proven Mathematical Marketing techniques. The series is targeted to marketers who are interested in adopting new and powerful tools to increase marketing ROI and move closer to true 1 to 1 marketing practices.

The eSeminars are free and designed to help marketers improve the results of direct marketing campaigns to existing customers. Content is largely non-commercial and based on substantial experience working with both B2B and B2C companies.

“The recession is forcing marketers to search for new ways to meet their revenue goals,” said Scott McComsey, Loyalty Builders’ CMO. “This eSeminar will point out proven techniques to make existing customer marketing more efficient.”

About Mathematical Marketing:
At the core of Mathematical Marketing is the process of marketing to customers based on a scientific understanding of how past customer behavior predicts future purchases. Mathematical Marketing also includes sophisticated direct marketing techniques such as “what-if analysis”, factorial design testing and campaign results measurement.

About Longbow:
Longbow is a web-based direct marketing system that enables precise targeting of existing customers. Harnessing powerful predictive analytics and multivariate testing capabilities, it allows a marketer to manage a full range of direct marketing tasks including targeting and segmentation, campaign management and email integration.

About Loyalty Builders:
Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors.

Clients come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise.