Raising brand awareness for a good cause

We are proud to be an official sponsor of the Ronald McDonald Kinderfonds. We wholeheartedly believe in the charity’s mission: making it possible for parents to stay close to their suffering children. Therefore we’re happy that we are sponsoring this non-profit organisation.

The Ronald McDonald Kinderfonds has been actively supporting families to be close to their sick children for over 32 years. Part of this mission are the fifteen Ronald McDonald Houses for parents and siblings of sick children located nearby hospitals, nine Ronald McDonald Family Rooms in hospitals, four specially adapted holiday homes and a unique sport centre for handicapped children – all located in the Netherlands.

We support this charity as it is solely dependent on donations, sponsors and volunteers.
Social media is an important tool for this charity when it comes to conveying their mission. It’s not only necessary for raising brand awareness but also to attract new volunteers and solstice new donations for their cause.

Thanks to the social advertising platform The Next Ad, it was possible to help them to continuously attract new, motivated volunteers to sign up for a long-term cause. In fact, within 10 days the Ronald McDonald Kinderfonds was able to recruit more than 225 new volunteers for three Ronald McDonald Houses thanks to The Next Ad’s hyper optimisation engine and our social media management. The conversion rate went above the company’s expectations: 83 volunteers were eager to work at the Ronald McDonald House in Maastricht even though only 20 volunteers were needed. Our objective is to offer all of the Houses, not just here in the Netherlands, but also globally, our social media management and ultimately help them reach their goal for their good cause. We are grateful to be sponsoring this charity and are looking forward to a long-lasting relationship.

What were the results?

Within 10 days the Ronald McDonalds Kinderfonds was able to recruit more than 225 new volunteers for three Ronald McDonald Houses. Together with The Next Ad, the Ronald McDonald House in Maastricht could get 415% more sign ups. Indeed, the conversion rate went above the company’s expectations: 83 volunteers were eager to work at the Maastricht House even though only 20 volunteers were needed. Thanks to specific targeting options, 40% of the sign ups were between 20 and 30 years old. Funnily enough, the advertising period had to be stopped sooner than expected as the demand was untamable.

Curious how we helped The Ronald McDonald Kinderfonds together with The Next Ad’s platform to raise its brand awareness and attract new volunteers? Check out the success story here.