Email Reputation

… sender reputation. Return Path Email Panel Data Return Path uses email panel data combined with seedlists to gauge deliverability, while 250ok uses seedlists and recipient-engagement data. One potential issue with panel data is if panelists are aware their data is being mined and resold. Did they grant permission? If not, does that work for your…

… effectiveness. You should, instead, be focused on how many active subscribers you have on your list – those clicking or converting. Reasons to Clean Your Email List Reputation – ISPs block or place your email in the junk folder based on poor IP sending reputation. If you’re always sending to bad email addresses, it’s going to impact your reputation…

… lists will reduce your ESP cost. Targeting – By identifying your inactive subscribers, you can send re-engagement offers directly to them, target them on social media, and see if you can get them re-engaged. Relationships – By having a clean list, you know that you’re engaged with subscribers that care so you can better focus your messaging…

… metrics. Inbox Placement – avoiding SPAM folders and Junk filters must be monitored if you’ve got a significant number of subscribers (100k+). Your sender’s reputation, the verbiage used in your subject lines and message body… all of these are critical metrics to monitor that aren’t typically offered by your email marketing provider. Email…

… BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email…