I want to share two links I reviewed last week that will hopefully change the way you look at digital marketing & advertising and the way you manage data in your organization. Digital marketing seems to push people to be more analytical in their approach and there is nothing wrong with that, but … [Read more...]

A Bain survey recently shared that 80 percent of company executives believed they delivered a “superior experience” to their customers. But when Bain asked the executive's same customers about their own perceptions, only 8 percent of customers felt those companies were really delivering. That’s a … [Read more...]

The social and mobile revolution is about data. It is the enormous volume, real-time velocity and variety of data from disparate sources that is causing indigestion issues for most business’ corporate metabolisms.
It’s not a publishing revolution!
The disruption caused by social and mobile … [Read more...]

"An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage." - Jack Welch
Fifteen years of working with many organizations (it is an impressive list) has taught us most organizations have not yet achieved a point where marketing … [Read more...]

In the near future you will use voice commands to ask for actionable stories to be related to you from raw data. It sounds like Star Trek but it's months away, not years.
Today is the start of IBM's SmarterCommerce Global Summit 2013. As part of the program IBM invited several industry … [Read more...]

Amazon will be offering the Kindle version of our book for free. Please let your friends and colleagues know that they can get their copy of Buyer Legends: The Executive Storyteller’s Guide. The post Free 9/22-26 – Buyer Legends: The Executive Storyteller’s Guide appeared first on Buyer Legends.

Customers are more connected than ever. Software continues to reduce customer friction everywhere, from customer service to fulfillment. Logistics and payment systems continue to expand what’s possible for customers. Customers expect more and better. Retail customers aren’t delighted with retailers. They feel differently about Amazon and in both cases it’s the CEO’s fault. All the […]

What’s up with Legendary Links? From time-to-time, we’ll post some of the interesting articles that we found interesting and that you may have missed. Please let us know if you find them interesting or if you’d like to share other links that we may have missed. Which Type of Voice Actor Should You Use […]