One of the many advantages of being an American Express Merchant is the opportunity to reach our Cardmembers and the range of Cards they carry. Accepting American Express Cards can help you build your business by connecting you to new Cardmembers from around the world. Additionally, 88% of our Cardmembers are enrolled in an American Express loyalty and/ other rewards programs.1 These Cardmembers are motivated to use their American Express Cards for the benefits and rewards programs available on the Cards. Additionally, 86% of our Cardmembers enrolled in a loyalty and other rewards Program indicate that they are more likely to use their American Express because they can earn points, miles or rewards*'2.

New customers can bring new revenue.By accepting American Express Cards you can access the untapped spend potential of these Cardmembers. Our Cardmembers are motivated to spend on their Card products and are looking for Merchants that accept their Card.

Millions of Canadians carry an American Express Card and actively seek businesses where they can use their Card. In fact, when asked, more than half of American Express Cardmembers indicated they would no longer purchase or would spend less at a Merchant where they have used American Express if American Express was no longer accepted.3

American Express a lead issuer of Corporate Cards, issues local currency cards in 41 countries around the world, and supports international currency cards in more than 90 countries.4 American Express Corporate Expense Management Solutions are powerful tools that allow companies to help manage employee spending. Many Corporate Card and Small Business Cardmembers mandate that their employees use of their American Express Corporate and Small Business Cards for all business expenses; 64% of our Small Business and Corporate Cardmembers report that the use of American Express is required or preferred by their company for business expenses.5

Millions of American Express Cardmembers from around the world use their Cards virtually wherever and whenever they travel. Accepting American Express allows you to service these Cardmembers and entice them to return to your business. We also support JCB Cards. These Cards are issued by a leading global payments and Credit Card issuer brand in Japan and are seen often in parts of Canada where many of these Cardmembers like to travel. Ensure you are aware of these products and openly welcome them into your business.

The American Express® Gift Card is a prepaid Card purchased by businesses or consumers to be used personally or for gift giving. It has mass appeal as it can be used anywhere American Express is accepted in Canada and the US for any occasion including gift-giving.6 This opens your doors to even more spend potential with customers who may not be Cardmembers, but who are looking for a Merchant that welcomes American Express.

1 Based on Cardmember self-reported Card ownership from a Brookfield Research consumer survey commissioned by American Express conducted in September 2010.2Based on Cardmember's self-reported Card usage behaviour and motivation from a Brookfield Research consumer survey commissioned by American Express conducted in September 2010.3 Based on Cardmember's self-reported response to Merchant acceptance from a Brookfield Research consumer survey commissioned by American Express conducted in September 2010. 4 Based on Global Commercial Card and Capabilities statistics captured by American Express for the period of 2009-2011. 5 Based on Cardmember's self-reported company mandate of the American Express Card from a Brookfield Research consumer survey commissioned by American Express conducted in September 2010. 6 Gift Cards may not be accepted at Merchants who are fall under the prohibited category*Rewards vary by Card product.