Kick off the 2018 AFL Season with Official AFL Memorabilia!

Show your team spirit with these brand new officially licensed AFL merchandise from The Bradford Exchange!

What AFL means to us

AFL is Australia's homegrown sport! If you are a passionate fan of Aussie Rules Footy, you will be absolutely delighted with our selection of officially licensed AFL merchandise, exclusive to The Bradford Exchange. Check out our officially licensed men's watches, or women's bracelets - all of them featuring the official club emblem. We also have brand new AFL men's rings and women's rings to kick of the 2018 AFL Season in style. All 18 of your favourite AFL clubs are represented! Shop Now!

AFL is so huge in Australia that the AFL Grand Final day is now an official public holiday, dubbed 'Footy Friday'. This is what it means to be called Australia's Sport. And The Bradford Exchange offers officially licensed AFL merchandise so that you can support all your favourite teams and players of Australia's Sport.

The finest quality AFL Merchandise

We at The Bradford Exchange are passionate about giving Aussie Rules fans the best products they can buy! You can rest assured that your officially licensed AFL product is made to the highest quality, and comes with our famous guarantee. The Bradford Exchange is your one-stop AFL Shop!