You can set up gift cards on Instagram to give people a way to support your business.

When someone taps the Gift Cards button on your Instagram profile or the Gift Cards sticker on your Instagram story, they’ll be directed to a partner* website to buy gift cards.

To enable gift cards, your Instagram account and business must fulfill the following requirements:

Have an Instagram business or creator account: Your Instagram account must be converted into a business or creator account.

Have a service with an Instagram payment processing partner: Your business will need to set up a gift card account with anInstagram partner using the instructions on the partner’s site. Partner options can be found on Instagram.

You can remove the Gift Cards button from your Instagram profile at any time.

To remove Gift Cards from your profile on Instagram:

Go to your Instagram profile.

Tap Edit Profile.

Under “Public Business Information,” tap Buttons.

Under “Select a Button,” choose Gift Cards.

Tap Remove Action Button on the bottom.

Check out Facebook's tutorial on determining if the Gift Card program is right for your business.

IMPORTANT:

The Instagram Gift Card program is different from its Fundraising program. To fundraise/ask for donations on Instagram and Facebook, nonprofits must enroll and be approved to use Facebook Charitable Giving Tools.

*All information was sourced from Instagram.com and is considered reliable, but not guaranteed. GrowthZone nor its subsidiaries endorse any particular platform or provider mentioned in this post.