TORONTO, Sept. 14, 2015 /CNW/ - (TSX: L) – New this year, to better reflect Shoppers Drug Mart's support of women's health under the umbrella of Shoppers LOVE YOU, the Company and its Associate-owners announced today that the 14th annual Growing Women's Health campaign (formally known as Tree of Life) will run from September 12th to October 9th, 2015. The national, four-week campaign has raised more than $26 million dollars in the past, with the projected goal of $3.3 million this year to help fund local women's health charities across the country.

The campaign provides customers with the opportunity to purchase and personalize a "Growing Women's Health" icon; a "leaf" for a loonie, a "butterfly" for $5, an "apple" for $10 and a "bird" for $50. The icons are prominently displayed on the Growing Women's Health Tree in all participating stores with 100 per cent of campaign proceeds donated to local women's health organizations.

"The Growing Women's Health campaign offers patients, customers and employees the opportunity to donate directly to the organizations that make a difference to women's health in their own communities," said Lisa Gibbs, Director, Community Investment, Shoppers Drug Mart. "Tree of Life was launched in 2002 and we believe that the change in name better reflects the fact that each year our Associate-owners personally select a local women's health organization that best resonates with their community's needs."

The Growing Women's Health campaign is one of the leading partnership programs of the Shoppers LOVE YOU program – Putting Women's Health First. Shoppers Drug Mart Associate-owners play an active role within their communities, not only providing trusted health care advice and services, but also keen insights into the needs of their community. Taking into account the significance of each need and which women's health organization resonates most deeply with the community, each Associate-owner selects a women's health organization to benefit from the funds raised from their store. By partnering with local charities, local Shoppers Drug Mart stores are able to provide direct support, resources and programming to meet the needs of Canadian women in the communities we serve, with 500 local women's health charities supported this year.

About Shoppers LOVE YOUShoppers LOVE YOU is the new identity for our long-standing commitment for women's health. To help women live their best lives, the Shoppers LOVE YOU program is designed to help women stay focused on making their own health a priority by connecting them to the expertise of our partners at leading women's health organizations and to others in support of women's health initiatives across Canada. Learn more at shoppersloveyou.ca

About Shoppers Drug Mart CorporationShoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,253 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns 56 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and six luxury beauty destinations operating as Murale. As well, the Company owns and operates over 50 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities. Shoppers Drug Mart is a unique and independent operating division of Loblaw Companies Limited.

Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 192,000 full- and part-time employees, making it one of Canada's largest private sector employers.

Loblaw's purpose - Live Life Well - puts first the needs and well-being of Canadians who make one billion transactions annually in the Company's stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at more than 1,250 Shoppers Drug Mart and Pharmaprix locations and more than 500 Loblaw locations; no-fee banking with PC Financial; affordable Joe Fresh fashion and family apparel; and three of Canada's top consumer brands in Life Brand®, no name® and President's Choice®. Through the PC Plus™ and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded for shopping with the companies.