Toi&moi

WHAT GENERATION Y DID

Web Development

User Interface Design

Experience Strategy

Web Design

Search Engine Optimization

Site Metrics & Improvement

Localization

Toi&moi already allocates 30 own label stores in Greece and abroad (corporate, shops in shop and franchise). The expanding of the brand outside Greece plays a significant role in the company’s strategy, especially after the opening of Toi&moi stores in Dubai, Lebanon and Albania and Bulgaria. Moreover, the company has a wholesale network exceeding 200 multi brand stores throughout Greece and in countries like Armenia, Cyprus and Russia. The toi-moi.com online store came to play its role to all these through digital environment, offering high-quality collections in the field of women's clothing.

Exept from the sleek e-shop design, the luxury lines and the fashionable style that represent the brand's overall philosophy, Generation Y has also given special attention to technical infrastructure of toi-moi.com online store. By using Generation NEXT platform, Generation Y achieved feutures such as internationalization and visual merchandising, that will give Toi & moi the opportunity for much more expanded export and domestic digital activity.