Cricket Australia director Mark Taylor gave a passionate defence of the organisation after copping criticism from Rod Marsh in his recently released book.

Marsh blamed a "toxic, win-at-all-costs culture" at Cricket Australia for the ball tampering scandal that saw Steve Smith, David Warner and Cameron Bancroft given hefty bans for their role in the Test against South Africa earlier this year.

On Sports Sunday, Taylor responded to Marsh's criticism.

"I don’t like the comments, obviously. Is winning important in Australian cricket? My word it is. Is it winning at all costs? In my opinion, no, and it never has been," Taylor said.

"Another week in cricket, another book. And that's what happens in books? People tell stories in very much black and white."

On the show Peter FitzSimons didn't let Taylor off the hook and continued to grill him in a somewhat heated exchange.

"When did Cricket Australia bring them in and say, ‘Stop this or do not play again’. It flourished in the last few years on your watch."

Taylor agreed with FitzSimons that sledging had gotten to "ridiculous" levels and "very personal", but denied they had let it "flourish".

"We've done plenty to stop it," Taylor said. "Even during the South African tour the players were told to settle down and to back it all off.

"Even Rod Marsh in his book on whether sledging should be stopped, he says no," Taylor said.

"It’s never going to be stopped but there's always going to be competition."

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When pressed by another Sports Sunday panelist Richard Freedman about whether Cricket Australia sacked Smith, Warner and Bancroft because they felt at fault, Taylor was blunt in his defence.

"No. And he also suggested in his book that we got some sort of pleasure out of it which is absolutely ridiculous," Taylor said.

"Steve Smith I know personally and I didn’t have any pleasure in doing it to either one of the three."

Taylor defended Cricket Australia's pursuit of success in his rebuttal to Marsh's comments too, suggesting that the former Australian wicketkeeper was perhaps a bit out of touch.

"Rod played in the 70s and 80s in an era where it was predominantly semi-professional. We now have a very different game of cricket," Taylor said.

"They are better paid [now], there are also coaches and support staff around them. So does that make winning important? Yes it does. Does it mean winning at all costs? No way and at South Africa it went too far."

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Taylor said the fallout from the ball tampering saga is still being felt at Cricket Australia, and revealed that the result of recent reviews would provide further insight into the handling of the scandal as well as what led to it.

"There's been some heat and there'll be more," Taylor said.

"We've got some reviews coming out very shortly. I'm not allowed to say when.

"I’m sure that those in the media people like ourselves will enjoy the stuff in those reviews. That will come out."