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Founded in 1984 by engineers Claude Poiraud and Gérard Godfroy as MVS (Manufacture de Voitures de Sport), the company's purpose was to compete in the "Grand Tourisme" market. This was only the most recent post-war attempt at building a sporty luxury car in France, following in the footsteps of Facel Vega, Monica, and Ligier.As with its predecessors, Venturi was immediately faced with many challenges ranging from an unknown name to its under-capitalized and under-staffed state. Venturi did nonetheless manage to continue in production for nearly sixteen years, declaring bankruptcy in 2000. In 2001, Monegasque Gildo Pallanca Pastor purchased Venturi, and decided to focus on electric-powered engines. This change of direction led to the limited-production Fétish.

In December 2009, Venturi announced its acquisition of French motorcycle manufacturer Voxan. The acquisition would effectively allow Venturi to enter the motorcycle market. In August 2011, Venturi announced the creation of Venturi North America, based in Columbus, Ohio. Venturi North America was primarily created as a research and development center, and as such, maintains a close working relationship with the Center for Automotive Research.