6 SOCIAL MEDIA MARKETING TIPS FOR 2019

If you own a company then there is a good
chance that you have social media accounts for your business, and if not then
you should. Social media platforms are a great place to advertise and market
your brand! How often do you see posts about products or services when you are
scrolling through Facebook or Instagram?

Social media marketing is an excellent way of increasing
both traffic to your website and your brand recognition. You can engage with
your customers and start a dialogue with them about who you are and why they
should consider buying your products or services.

Let’s talk about how you can best engage your
audience on social media to get the results you want!

Six
Social Media Marketing Tips You Should Be Following:

One: A very popular trend for social media marketing in 2019 is video
content, and it is important to consider if you want to get noticed. Short recorded
videos about your products and services can be a great way to reach people who
don’t feel like reading about your company.

Two: Snapchat used to be the only social media platform with a “story”
feature, but now Instagram and Facebook have both joined the bandwagon. Using
the “story” feature is a big hit for marketing on social media effectively.
Everyone loves seeing live updates and constantly changing content. Consider
posting daily or weekly updates on what’s going on behind the scenes at your company
so that your audience stays engaged.

Three: Messaging apps are huge right now. Facebook messenger and direct
message on Instagram are both great for companies who use social media to grow
their business. It is easy for customers to ask quick questions about your
products or find out if you offer the service that they are looking for. Sending
an email to find out something simple can seem like a hassle, but the messaging
feature is seamlessly integrated into these platforms and allows customers to
reach you directly.

Four: Podcasts can be a great way to get your message heard and talk about
your business’ mission or purpose within the community. You can also use
podcasts to create a following of people who are interested in your industry
and then direct them to your website or social media accounts. One of the most
popular places to post podcasts is on the social media platform Soundcloud.

Five: We have discussed how engagement is a big deal when it comes to successful
marketing on social media. Platforms like Facebook have started using
algorithms that control what shows up in people’s feeds. That means that if you
want to have your content viewed on social media, then you need to make sure your
content is original and meaningful. Try to avoid posts that scream
“advertisement”.

Six: Work on having only a few social media platforms to focus your
attention on. It’s easy to get sucked into trying to have a presence on every
platform, but it can result in a lack of quality and consistency in your
content. It’s better to start with a strong content base on a few platforms
before you divide your attention between many. We recommend you focus on one or
two to start and work your way up as your business grows.

There is a lot to learn about successful
social media marketing strategies in 2019. If you want to make the most of your
time, then keep these tips in mind. Simplify your approach, post on a regular
schedule, engage your audience, and make your content original and meaningful. It
takes time to develop a social media presence, but these adjustments will help
you get the results that you are looking for!