Cushman & Wakefield Sales Conference Opener

An animated sequence was created for the property company Cushman & Wakefield, to be played at the opening of their annual sales conference. This particular conference took place in Barcelona, and the title of the event was One World, One Vision. I decided to use the most famous Salvador Dali painting, The Persistence of Memory, and animate it.

I used a digital version of the painting and recreated it using 3D Studio Max to allow the camera to move around the painting as if it were a real landscape. I quickly came up with the idea for the start of the animation to have a hand dropping the earth into the painting. The client’s logo was also incorporated into the final frames, replacing the melting clock face on the tree branch.