Category: Marketing 101

There’s no question that the lives of every person on Earth have changed as a result of this pandemic, and especially for businesses who are trying to navigate marketing during COVID-19. Not only are you dealing with the impacts of a pandemic on a personal level, you

There’s no doubt that with a crisis looming, many business owners are trying to manage the Coronavirus business impact. There’s ample information out there about how to protect yourself and others from getting COVID-19. But there’s less information about how small business

When setting up your business, it’s important to find your niche market. This is something you’ll hear over and over again when you’re looking for how to make your business stand out. I’ve probably spent the equivalent of weeks starting and abandoning blogs and

The most frequent question I get about running a business online is, “How do I get people to find me?” There are two basic ways: SEO and SEM. In 2019, WordPress revealed that 70 million articles are published each month on their platform.Each. Month. And that’s only on

Social media, amirite? If you’re a business owner, marketing manager, or somehow responsible for driving traffic, you need to understand social media. At first it may seem like the wild west, but the key isn’t to spin your wheels being the best on every platform. In fact,

Editorial calendar. Content planner. Publishing schedule. This tool goes by a lot of names. But the same is true of all of them: they all help you plan your content ahead of time so you build consistency and trust with your readers. Why Do I Need an Editorial Calendar?