Backed by 20 years of specialty coffee industry experience, Seven Steps to Success offers a proven system for maximizing your profits and peace of mind by creating a viable coffee shop business plan.

The book shows you how to:

Choose the right location

Set up space for labor-efficient service

Get the right products and equipment

Beat the coffee giants at their own game

Train employees for maximum productivity

Create a welcoming culture

Present a clean, attractive store

First published in 2003, this common-sense guide has helped launch hundreds of thriving independent coffee houses. We updated the new edition with lessons and success stories from these shops as well as updated financial figures.

The guide is the foundation of our Seven Steps program, which provides everything a coffee shop franchise does and more—but without the franchise fees and royalties.