Fastest Growing TV Brand in North America Partners with Highly
Anticipated Film

HOLLYWOOD, Calif. — (BUSINESS WIRE) — July 22, 2015 —
TCL,
the fastest growing TV brand in North America, today announced a
marketing partnership with Paramount Pictures in support of the July 31
theatrical release of the upcoming film “Mission: Impossible – Rogue
Nation,” produced by and starring Tom Cruise and directed by Christopher
McQuarrie.

A global TCL marketing campaign will include digital, print, television
and outdoor assets. TCL also provided its products to support the movie
during the shooting of the film. Further extending the movie tie-in, TCL
will package digital copies of the movie with the purchase of an
award-winning
TCL
Roku TV™ when “Mission: Impossible – Rogue Nation” is released for
home media distribution later this year.

The brand will host an exclusive pre-screening event at the
TCL
Chinese Theatre in Los Angeles on Tuesday, July 28.

“We are excited to be a marketing partner of ‘Mission: Impossible –
Rogue Nation,’” said Chris Larson, Vice President, TCL North America.
“The ‘Mission: Impossible’ franchise has a legacy of delivering high
quality entertainment experiences, which aligns with TCL’s goal to offer
consumers high quality products with superior content, stylish design,
and the latest technology at a great value. This partnership is the
perfect fit for our shared vision in the entertainment space.”

TCL is a rapidly rising home electronics brand and is quickly becoming a
top seller in North America. It is among a short list of top brands
aligning itself with Hollywood to bring theatre-style entertainment
experiences into the home. TCL is already the official sponsor of the
world-famous TCL Chinese Theatre in Hollywood, home of numerous major
movie premieres, and the historic display of hand and footprints of
cinema’s biggest stars.

“TCL has emerged as a true player on the Hollywood landscape. The global
reach of the brand makes TCL a very valuable partner in our plan to
build audience anticipation for ‘Mission: Impossible - Rogue Nation,’”
said LeeAnne Stables, President of Worldwide Marketing Partnerships &
Licensing at Paramount Pictures.

To further support the release of the film, the company’s exclusive
pre-screening event at the TCL Chinese Theatre will include a showcase
of TCL’s new portfolio of
TCL
Roku TV™ Color Series™ available now on
Amazon.
For the first time, the stylish new 32’’ smart TVs come in a bright new
color palette – blue, green or pink accent colors. The new line of smart
TVs features the Roku® operating system which includes a
personalized home screen, 2000+ streaming channels and super easy,
user-friendly experiences. The company will also be showing its new 65”
Curved Quantum Dot television for the first time in the US. The new
state-of-the-art TVs will raise the bar for TV watchers with
best-in-class color performance enabled by Color IQ™ optics from QD
Vision. The event will include product giveaways and hands-on demos of
TCL’s product portfolio.

Paramount Pictures and Skydance present a Tom Cruise / Bad Robot
Production,
“Mission:
Impossible – Rogue Nation.” With the IMF disbanded and Ethan (Tom
Cruise) out in the cold, the team now faces off against a network of
highly skilled special agents, the Syndicate. These highly trained
operatives are hellbent on creating a new world order through an
escalating series of terrorist attacks. Ethan gathers his team and joins
forces with disavowed British agent Ilsa Faust (Rebecca Ferguson), who
may or may not be a member of this rogue nation, as the group faces its
most impossible mission yet. Starring Tom Cruise, Jeremy Renner, Simon
Pegg, Rebecca Ferguson, Ving Rhames, Sean Harris and Alec Baldwin.

The film is directed by Christopher McQuarrie, with a screenplay by
Christopher McQuarrie and story by Christopher McQuarrie and Drew
Pearce. Based on the television series created by Bruce Geller. Produced
by Tom Cruise, J.J. Abrams, Bryan Burk, David Ellison, Dana Goldberg and
Don Granger. Jake Myers is an executive producer.

TCL is one of the fastest growing consumer electronics and TV brands in
North America. Founded in 1981, TCL (The Creative Life) established
itself as a worldwide leader before recently launching in the US. TCL
prides itself on offering customers high quality products with stylish
design and the latest technology at a great value. TCL’s manufacturing
expertise, vertically integrated supply chain, and state-of-the-art
China Star panel factory, allows them to make large size TVs, premium
design, and leading edge technology affordable for the US consumer.