Bask Iyer is the chief information officer of VMware and serves as the company’s senior vice president. Prior to VMware Bask was the chief information officer for Juniper Networks and held the same position at Honeywell and GlaxoSmithKline Beechcam. He is an industry veteran with more than 25 years experience within the Silicon Valley based technology firms and more traditional Fortune 100 manufacturing companies.

VMware was founded in 1998 in Palo Alto and is a global leader in cloud infrastructure and virtualization software services with approximately 20,000 employees and 6 billion in annual revenues but they manage to retain that “start-up” feel. With that in mind VMware strives to stay on top of the latest technology “wave” and to do that you need talent, the right talent. More to the point with today’s technology and millennial talent: “Yesterday’s news wraps fish”, what you did last year doesn’t matter today. So VMware and Bask are constantly changing with the times and needs to recruit and retain great talent.

The best talent asks “Why am I here?”, they don’t settle and they want to change the world. To keep this talent, you must have the assignments to capture their ambitions, you have to keep the organization’s innovation continuing to grow and change. Simple tricks such as a ping pong table, free food or a great cafeteria will not keep the talented millennials with your organization because they are not learning and growing with these “shiny perks”.