2. K) Demographics

-Hover over the top right corner to embed or download this information

3) Posts

By click on your “Posts” tab on the left hand side, you will get a list of the posts containing your tracked hashtag. To download custom reports, please email us at info@keyhole.co for a quote. Your Posts page will look like the image below.

</> Embed - To embed this page, copy the code snippet which appears in the pop-up and paste it into your site's body where you want the posts to appear. When a reader views your page, this code will automatically display the posts from Keyhole in real-time.

Date Range - Click on the button beside the embed button, here seen as Dec 24 - Jan 23 to change the date range of data shown on the Posts page. The longer you have been tracking this hashtag, the further back you can look at data

Search Term - enter a word in here to search within users, and click “Filter” to update the list

Search Geography - enter a geographical region (country or State within the United States of America) to filter the users, and click “Filter” to update the list

Sentiment - Uncheck the boxes to the left of a sentiment emoji to see posts rated with a very positive or very negative sentiment. For example, uncheck all faces except the red angry emoji and click filter to show all negative sentiment posts

User - Click once and the list will be sorted user handles by reverse alphabetical order, click again for alphabetical order

Date - By default the posts are sorted with the newest post first, however by clicking on it will sort the posts by oldest to newest

Post - The text within a post containing your hashtag. Click on the text to view and interact with the post directly in Keyhole.

Region - Sorts States within the USA by alphabetical order, click again for reverse alphabetical order

Country - Sorts countries in reverse alphabetical order. Click again for alphabetical order

RT/Likes - Sorts posts by the highest number of Retweets and Likes the post received with the highest at the top, click again for reverse order

Sentiment - Sorts posts by the most positive posts first, and most negative last. Click again to reverse the order

4) Influencers

Your Influencers page will display a list of the most influential users engaging with your tracked hashtag (based on which users have the highest average number of engagements). It will look like the screenshot below:

Filter Accounts and Bios - Search for terms within the influencers’ usernames and bios. Click “sort” to apply filter.

Click “Posts” to sort users based on how many times they have posted with your search terms

Click “Engagement” to sort users based on the average number of engagements they’ve received on posts containing your search terms

Click “Followers” to sort users based on the number of followers they have

Click “Impressions” to sort users based on the number of impressions their posts have generated

-Impressions are the total number of potential views an influencer’s posts can generate from their followers

Click “Exposure” to sort users based on their posts’ total exposure

-Exposure is the total number of potential views an influencer’s posts can generate from their followers AND the followers of anyone who retweets them

Click “Export Data” to download an Excel file of the Influencers data currently being viewed

Click “Advanced Options” to show the filters below:

Followers - choose Greater Than or Less Than, and enter a number of followers to filter the influencers

Engagements - choose Greater Than or Less Than, and enter a ratio to filter the influencers

Posts - choose Greater than or Less Than, and enter a number of posts to filter the influencers

Impressions - choose Greater Than or Less Than, and enter a number to filter the influencers

Bio - search keywords within influencers bios

Location - enter a country or region (within the USA), to filter influencers geo location (if provided by them)

Tool Tip: To sort in the opposite direction, click a column heading a second time.

5) Media

-The “Media” page will be a collection of all the media included in the user’s post in conjunction with your tracked hashtag or keyword.

-The corresponding media shown on this page will have the post caption directly below, as well as the date it was posted

-Click on the post to open it in either Instagram or Twitter, depending on the origin

Posts from Instagram will have this symbol within the post, as well as the corresponding amount of likes

Posts from Twitter will have this symbol within the post, as well as the corresponding amount of retweets