A journal about my personal thoughts regarding evolving a comprehensive social media strategy at a large company.

April 2008

April 25, 2008

Most of these posts have been around how we're rolling out the platform, getting communities to form, justifying, and so on.

And, as I was thinking about things the other day, I realized I hadn't exposed all of you to another major theme of what we've been working on -- building a corps of proficient, outside-the-firewall bloggers doing so on behalf of the corporation.

And, once again, I think we've hit upon a pretty good approach -- one that I don't see being employed too much by other companies.

April 23, 2008

I actually got started on this blogging thing by writing about the company I work for: EMC.

As corporate blogs go, it's generally well-regarded. I get the freedom to write about just about anything I find interesting (within certain common sense boundaries), and -- as a result -- I am told it is one of the more influential blogs in our little corner of the industry.

A lot of you are interested in this "E2.0" topic because, well, you're interested.

But mainline IT organizations are starting to get really interested about this stuff as well.