Live updates from the Apple media circus

We'll be here watching all of the live blog feeds and getting you the skinny as soon as it happens, just keep hitting the refresh button...

19:34And it's all over. Journos shuffle off to have a fiddle.

19:33Steve is back up saying that there are 75 million people who already know how to use the iPad

19:26Video plays. Designer Jonny Ive is talking about magical devices. Crowd waits for unicorn to deliver pizza. More slots and port are visible in the video but it's not clear what they are. Ive says it's the most advanced piece of tech he's worked on at Apple.

19:21Wifi only models are shipping in 60 days, 3G in 90 days. They must have some more contracts to tie up.

19:18So how much is the hardware Steve? Holds breath. Good Gawd. Pricing starts at $499! Get me two right now! Cheapest is 16GB with wifi and no 3G. Top of the range is 64GB with wifi and 3G is $829.

19:13Steve is back on stage and it must be said he looks a lot better than he he did at his last keynote. Still thin but less gaunt. He's talking about connectivity. Every iPad has Wifi, but he announces a US data plan at $14.99 for 250MB of data or $29.99 for unlimited data with AT&T, with free use of wifi hotspots. No contract. You can cancel it any time.

International deals are expected June or July. All ipads are unlocked and use GSM microsims.

18:59Phil Schiller is up to talk about a re-engineered iWork. Spread sheets.... yada yada. Yawn. New interface looks nice but they'd better come up with something spectacular soon. People are starting to nod off.

iWork Apps will be $10 each which is pretty cheap when you look at the price of MS Office.

18:56Book reader is next up. Shows it next to a Kindle page. Kindle page looks rubbish. "Isn't that awesome? These guys only had two weeks. So we've seen some really great apps. Let me show you another... one of our apps. That's an ebook reader. Now Amazon has done a great job of pioneering this... we're going to stand on their shoulders for this. Our new app is called iBooks."

Penguin, Harper Collins, Simon and Schuster, and McMillan are all partners, as expected.

Gorgeous page animation, book store has same feel as iTunes. Uses the ePub format.

18:47A demo of a new app called Brushes which looks like Photoshop lite. Pretty impressive.

18:41Next up newspapers. Some geezer from the New York Times gets up and says: We wanted to create something special for the iPad." Shows smart looking newspaper page with drop-down menus and embedded video. Very smart.

18:38Game developers have had the hardware for just 2 weeks and Mark Hickey from Gameloft steps up. He's playing a pretty standard looking first person shooter.

18:26He's typing on a pop-up on screen keybaord. It looks pretty responsive, then on to iPhoto.

18:25Jobs is sitting in his comfy chair basically browsing about on the Web. He just opened a page with a broken Flash icon. Oops!

18:17Super smooth scrolling, slide to unlock like the iPhone. Steve is pootling around on apple.com

18:15True to most expectations, it looks like a giant iPhone.

18:11It's official. The iPad has landed.

18:09Looks like they're going straight to the meat. Jobs is talking about a middle ground between laptops and smart phones. Says everyone thought it was netbooks, "but they're not good at anything."

18:08Just about every tech site on the planet has gone down. The traffic must be incredible. We're still here tho'

19:01Like clockwork... Jobs is on the stage. Big grins all round. Massive applause.

19:00T Day is here. Let's hope it was worth the anticipation. "Please silence your phones, our program will begin shortly." Lots of fumbling in pockets and bags. D'oh!

17:55Just five minutes to go. We think a couple of overexcited tame Apple hacks might have wee'd themselves.

17:51Lots of comments about the chair and how El Jobso might not be up to standing for an hour given his recent health issues.

17:43Inside the theatre and Bob Dylan is playing. One of Steve's faves. Looks like he might be here after all. There's a comfy chair with a little coffee table next to it on the stage. And of course the usual humongous screen.

17:41The big discussion in the crowd is about how the Apple Store is still up and running. It normally goes down about an hour before big announcements. Not sure if that means anything other than they've worked out a better way to update the servers.

17:33It's looking seriously crowded. People are joking about being trampled!

17:28People are being allowed into the building. There are still long lines of attendees in the registration areas.

17:24Some people are complaining that wifi access inside the building is being blocked, people are even having problems with wireless mice. Looks like the usual Apple media blackout has taken an extra turn this time.