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Vietnam Digital Landscape Q3/2015 by Moore Corporation

Moore Corporation – a member of IREP (the largest SEM Agency in Japan - http://www.irep.co.jp/english/history.html), is a Digital Agency focus on Performance Based Adverting in Vietnam

With knowledge and experience, Moore Corp consults and implements Digital marketing campaign by using technology and industry knowledge to maximize the effectiveness of advertisement campaign with the motto: "Strategic solution, Effective concentration”

To follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series of Digital Activities Report (http://moore.vn/tin-tuc/digital-report) and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community

28 SMARTPHONE USER ACTIVITIES 44%
Of simultaneous use is looking at RELATED content 56% Of simultaneous use is looking at UNREATED content Source: Millward Brown, 2014 While watching TV, people still use their “second screen” to browse for both related and unrelated content

FACEBOOK AS A DISCOVERY TOOLS
35 Facebook is where people turn to learn new information FACEBOOK USERS ACTIVITIES 52% 55% 56% 58% First hear about a new product, brand or service First hear about a new movie, album, book, festival or show First hear about new game First hear breaking news Source: Facebook, 2015

WHAT DID PEOPLE DO ONLINE
AFTER COMPLETING THEIR PURCHASE? Source: Google, 2015. Base: Buyers who use Internet 45 0% 5% 10% 15% 20% 25% 30% Shared purchase experience on social networks Posted reviews/ratings Looked for help on setup/ usage PRE-PURCHASE ACTIVITIES They’re also ready for sharing their experience on Social network

48 ABOUT MOORE CORPORATION Moore
Corporation – a member of IREP (the largest SEM Agency in Japan), is a Digital Agency focus on Performance Based Adverting in Vietnam With knowledge and experience, Moore Corp consults and implements Digital marketing campaign by using technology and industry knowledge to maximize the eﬀectiveness of advertisement campaign with the motto: "Strategic solution, Eﬀective concentration” To follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series of Digital Activities Report and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community Find more about us and our work at: www.moore.vn