Internet marketing, web development, search engine optimisation

Updates on Internet Marketing, Web Development and Search Engine Optimisation

Friday, April 10, 2009

Every business needs an internet presence

I have been around in the IT industry from more than a decade now, internet and the websites have evolved over a period of time now, it started with those HTML days, when everybody wanted to have a domain and some basic pages up about themselves or their business in terms of their products and services. Online industry whether it is e-commerce websites, marketplace, community, people are spending maximum time online to browse around, search for information on latest technologies, news, shopping online and getting connected to friends and colleagues on the social networking website. Some of the best brains in the industry has capitalized these kind of users and tide them in the concept of networking websites like linkedin.com, ecademy.com, where lots of individuals and businesses connect easily and a professional way of spreading the word around in terms of their products and services.

But again, there is a great need and a GAP in getting across the right service provider, since there are tons of websites and professional setups, where you cannot have a clarity in terms of dealing with them, SEO (Search Engine Optimization) does play an important role, which has established as a key factor of having a presence online and ranking very high for their respective products and services. Sites ranking higher in search engines, does tend to get the maximum exposure and business from online visitors.

Good Friday - a day with family

It is really good to get a day off towards the weekend, especially, when it is a Friday!!! Good friday, started my day by getting up late from the usual mornings, when I need to get ready for my office as well manage my daughters school schedule

Its fun, not to run according to the time for a day, so got my family geared up for a day full of entertainment, though the only way, rather in today's scenario is to watch movie and eat out at a decent restaurant, I preferred taking them to a fun zone, where with kids even parents can have a nice time, they have thteme park for little kids, computer games, where they encourage kids to win tickets and exchange it for toys...Grabbed some Pizzas and sipped hot coffee, did a bit of shopping around and came back home in the evening.

Thursday, June 26, 2008

Web development, domain and hosting

Having a web site has become very crucial for almost any business or companies to keep up with their competitors, may it be a small time setup or a big business tycoon, the company is rated and judged certainly by the kind of the web presence they have, so the bottom line is choosing the right web development firms.

Crucial factors, which will drive and keep the web site alive and functional for a long time and support its scalability as the company and operations grows.

1. Domain name - this is first and the key factor, driving force as far the brand goes. There are lots of cheap domain name providers, which are fly by night operators, they believe only in one time money from their customers and there is no guaranteed service in terms of renewing or making some DNS changes as and when required, so do not get into this trap for saving few dollars. Please note older domain names have great impact on search engines.

2. Hosting providers - this is second important factor, which will make sure 100% uptime and secure environment, small companies can look at having a virtual hosting and gradually upgrade it to dedicated hosting environment. OS (operating system) can be chosen based on service providers expertise like Php/MySQL or ASP/MsSql.Timely backup, 24 by 7 customer support, good bandwidth, strong firewall to avoid physical access to your servers, I know I am getting a bit techie here, but this is something which cannot be neglected, especially when it is an ecommerce or service oriented website.

3. Choosing the web development company, oh man this is the toughest part, you should do a reference check with their existing clients, after sales service is the must, since once the traffic increases, chances of getting updates and maintenance done increases too, the development company should be within your city. Most of them get into trap by getting development done as one time cost and does not really get into an AMC(Annual Maintenance Contract). Dynamic websites where the level of interaction is too much requires constant tweak and updates.

More to come in coming days.... do let me know if this helps you in someway by dropping me a comment.

Blogs are getting popular with super stars

As Amitabh Bachchan started operating his blog, he is setting a new trend in the bollywood industry. I must say this super star is very particular about every thing he does in reel life or real life. He writes excellent post which gives a feel as if you are listening to him, I like to read his blog too.

Now we have another super star Aamir Khan getting busy with his Blog. It is a wonderful tool for both the stars and their respective fans, they can easily comment and get a feel of attention, also blog has transparency, which is enjoyed by the stars. They are directly connecting to their fans at large but too precise.

From a Marketing point of view their blogs can become a huge advertising selling opportunity for online marketing agencies and other direct marketing firms. I am sure these 2 blogs, Amitabh Bachchan and Aamir Khan must be having millions of hits and page views, one can judge from the comments they receive on their postings.

web 2.0 is the way to go

web 2.0 as a term has become prominent topic on the internet. There are various definations to it for e.g. it is all about rich media integrated easily, gradient strokes, javascript and DHTML mixture and a lot more customised definations.

web 2.0 has come in a big way to the internet especially to the world wide web community in it’s own unique way.

I would say, it is a platform on the internet for web developers to showcase usability in a great way, sites like flickr, you tube and a lot more traffic oriented web sites are frequently using this a platform.

It has very rich and user friendly customer experience, wherein you cannot feel the pinch of the download delay time irrespective of the ISP connection one has.

web 2.0 allows more room for creativity and less number scrolls, like those smart looking forms, and the vertically hidden navigation like windows explorer.

web 2.0 is the way to go for new generation, business oriented websites, especially heavy traffic websites.

Friday, August 24, 2007

Chak De India

Chak De India is great movie to watch, the movie has lot of energy and motion in it, at any point you will not feel it is going slow, Shahrukh Khan has done a wonderful job and so the new comers playing as kabir khans's(shahrukh khan) team.

Tuesday, February 13, 2007

Seminar in Pune

Recently, I was part of SEO Seminar held in Pune, it was a seminar cum crash course on doing SEO (Search Engine Optimisation). Today one might have a great looking website with lot of Flash, cool graphics and a lot of colors and other cool JavaScript on it. But the question is Whether people are able to find these kinds of websites? Recently flash has become important aspect of rich media on the net, but it has its own advantages and disadvantages in terms of implementation, I am not going to discuss in this blog.

Ash Nallwalla was here from Australia to conduct a fast track 8 hours course on SEO best practices seminar. The seminar started with a lot of enthusiasm, as it was 1st of its kind in India as far SEO goes, which is surrounded by lots of myths over the period of time. Technical and Management people were keen to understand the advantages of implementing right SEO on Client and their own websites. I am sure people must have heard about Google Sandbox a lot in the SEO forums, what I got to learn is, it is nothing but a derived name to certain process of Google filtration of website indexing and listing.

The Seminar was interactive enough to come up with doubts and questions one might have based on the current ranking and listing problems with their websites. Ash Nallawalla demonstrated detailed Step by Step approach to achieve SEO to static or dynamic websites.However, he also insisted on not to use SEO techniques to cheat search engines like white text on white background, Page Cloaking, Link Farms, etc.

Thursday, January 11, 2007

A low-Calcium diet can harm the supporting structures around teeth and gums, especially for nursing mothers

CHICAGO- Mothers who breastfeed should be sure to have enough Calcium in their diet, or may risk bone loss around their teeth and gums, according to a new study that appears in the January issue of the Journal of Periodontology (JOP).

Researchers from TohokuUniversity in Japan investigated if lactation affects alveolar bone loss, the bone surrounding the roots of teeth, in rat models of experimental periodontitis. They found mothers who are lactating could put the bone structures around their teeth at risk, especially when there was not enough Calcium in their diet...

Wednesday, January 10, 2007

Internet Marketing for Online Business

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