Informz would like to thank the Academy…

Online marketing firm Informz signed on this month to help the Academy of Television Arts & Sciences — the group that brings us the Primetime Emmy Awards — communicate with its members.

Saratoga Springs-based Informz said it will help target information and track distribution to everyone in the academy’s database. That includes television producers, A-list celebs, and other industry insiders.

The academy said it switched from regular postal service to e-mail to reach out to members to cut costs and improve efficiency.