Industry training

Fact: Selling more wine does not happen simply by telling your staff to sell more wine.

Wine is often as intimidating for management as it is for your staff. The truth is, the majority of servers in the majority of restaurants know very little about wine. Some have never even opened a bottle of wine at home. Implementing a wine training program that focuses on wine education and wine sales techniques will improve your bottom line.

We start with the simple wine basics, terminology and industry practice, then we tailor our training sessions to each client’s wine list and menu.

Topics and hands-on training typically include:

Wine Fundamentals, Regions and Varietals

Wine Service

Food & Wine Pairing

Understanding the Customer

Wine Sales Techniques

Responsible Alcohol Service

We deliver a professional wine experience in a fun and interactive environment, giving you the tools to build an effective wine culture with your service team.

Knowledge is money for both your business and your service staff. Getting comfortable with the wine list and the menu is the key to success. Please contact us for more information.