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Youngistaan Ka WOW

If you were the game master, what challenge would you like to throw to Ranbir?

Well,any game or a challenge is designed keeping in mind certains conditions :

the game master;

the contestant(Ranbir);

the product(Pepsi); and

a three tier link between the above three which makes a perfect formula for success

The challenge should be such that it :

grasps the audience attention

is interesting

relates well with the product / theme

stronger brand recall

Challenge

Beach Challenge.To spot twin - dolphins [ usually dolphins travel in groups.However there are certain who travel in pairs only.Spotting them is a tough thing to do ]

Ranbir would require to follow them ,both, which in turn guide and lead him too a hidden treasure of "Pepsi".

It's not easy.The dolphin's too like Pepsi and it would take certain skills - [ singing a song , playing with them, giving them a product similar to Pepsi [ a competitiors ,may be ] which the Dolphin refuse .

The entire theme of making up to the Dolphin in return of the hidden treasure would serve a strategic purpose.

People love dolphin's . They are simply cute. So is Ranbir.

The color of water and the entire theme matches with Pepsi's base color - Blue.

Blue also symbolizes: youth, spirituality, truth and peace. All these , which the generations of today "youngistaan" looks up to.

Presenting such a challenge is something which all can watch and the "word-of-mouth" in such things is great for a higher brand recall.

There are of course modifications possible.However if you imagine an entire picture of the challenge being performed by Ranbir , I am sure you will be left with a smile and a desire to grab a Pepsi right away.

I had missed visiting your blog... Good idea. BTW Need a small favor Can you please help me in the contest by leaving a comment on my Youngistaan Post? Thank you in advance. here is the link http://chaptersfrommylife.blogspot.com/2010/04/april-2010-youngistaan-ka-wow-contest.html

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About Karan Kumar

Karan Kumar - It takes a lifetime to know & meet a person like him. Heavily connected & known in Delhi circles -he is the fastest growing writer in cyberspace. When not trying to be patient, he performs an advanced form of kick-boxing. What’s more-Karan holds a B.Tech and is an MBA. He is a firebrand orator who speaks on a number of social issues at various forums. He is currently looking for inspirations for his writing works. Feel free to give in your comments, rate the posts and be an avid appreciator.
Karan got featured by Hindustan Times for their exclusive column - Corporate Curry - as Gurgaons Most Talented Corporate Executive . After all, he is the Mr. Dependable of the corporate world .
Recently, he has been interviewed by top corporate job portal IIMJOBS.com for their exclusive column Young Achievers. Do check out .
He is also Delhi/NCRs leading fashion , food & travel reviewer besides being a brand marketer who loves travelling.