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More of us are asking who’s eating what in the food supply chain. As consumers wake up to the impact of livestock farming (14.5% of global emissions), fingers are pointing at feed production and processing, which makes up 45% of this total. Retailers like Waitrose are looking to their suppliers for more sustainable solutions, such as a shift from imported soy to local forage.

“Today’s consumers value sustainable practices and transparency, and they expect retailers and food service to act as gatekeepers on their behalf.”

Innovative solutions are attracting attention. New standards have been released for sustainable cricket and seaweed farming, helping to diversify feed sources. Food waste is also a focus: we’re hearing news of fish fed on distillery discards, and black soldier flies feasting on organic matter, to then be fed to chickens... How can companies tap into these solutions to future-proof their food supply chains?

The new The Feed Behind Our Food report from The Protein Challenge 2040 shows why retailers and foodservice need to care about what livestock is fed. It helps businesses to understand the risks & opportunities posed by animal feed in their supply chain, and to start working with suppliers to make animal feed fit for the future.