The ABCs of running a business.

Do not compromise on prices, improve your offerings

Lower prices do indicate that the seller has compromised two main things, either the quality of the products or the working conditions for the workers. Discounts attract customers and empty shelves, but when they become repetitive and bottoming down the prices is the strategy, things go wrong.

Producing cheap stuff means that the materials which were used to produce the products are of a poor quality. It also means that the people who produced the products are either poorly paid or badly treated or both.