The Truth Is In The Numbers

Christian is the fastest-growing segment of the music industry. Along with Hispanic, Christian is one of the few genres that are actually growing. Christian outsells Hispanic two-to-one.

For every 10 Country albums sold, 7 Christian albums are sold. Many feel that Christian radio is experiencing the same kind of stunning growth that Country saw in the 80s and 90s.

In many cities nationwide, CCM stations are consistently rated top 3 with adults, luring huge shares away from traditional AC competitors. In several large markets, the format is actually #1 with the magic 25-54 demo.

65% of Christian radio listeners are women, more than any other format.

Values Are The Key

Christian FM really resonates with listeners because it’s more than music. It’s a mission. The entire format is based on the life commitment and set of core values that our listeners live by. This permeates everything that happens on-air.

These are family-friendly values. How many other formats can truly be enjoyed by the whole family? Much of AC and Country are not kid-safe anymore. Contemporary Christian music is…and always will be.