With power-packed cricket, gripping entertainment and flashy advertisements, the Indian Premier League (IPL) has become India’s most celebrated annual sporting event.

Given the tournament’s enormous popularity and colossal reach, brands have ramped up their association with the League to gain a high top-of-mind recall. From Amazon’s Chonkpur Cheetahs to Star Sports Best vs Best campaigns, there are multiple ads that have captured our imagination.

The ad campaigns during the IPL season were very contextual and took the audience along on a journey. Star Sports, the official broadcaster for Vivo IPL 2018, used multiple customised #Bestvsbest creatives encompassing the spirit of IPL, capturing the key stars and all the excitement.

Here’s a look at the top ads that India loved to watch during the 11th edition of IPL.

#1 Chonkpur Cheetahs vs. Samaan ki list

Amazon India

#2 Vivo V9 | Bokeh Mode

Vivo India

#3 Vodafone FANtastic Breaks Contest

Vodafone India

#4 Real champions makes real hero - Virat

OPPO

#5 #VIVOIPL 2018: It's time for #BESTvsBEST!

Star Sports

The YouTube Ads Leaderboards showcase the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in India that resonated most with audiences over the past month and celebrates the brands that performed best through a combination of popularity and promotion.