Not only commenting on search results. But also….

The feature will bring to Google Search certain features commonly found on social media platforms. Users will not only be able to read comments left by others, but they will also be able to “like” or “dislike” their comments on Google search results.

What it takes to comment

Google Search support document notes that comments cannot be left anonymously, but users will have to be logged into their Google account ( that’s your Gmail account) to comment or like. Furthermore, it will be possible for users to delete comments after they publish them.

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What is Google up to?

Yes, you are thinking right, Google seems to be building a social media of sorts within search results. Perhaps its now trying to make its platform a place where people interact (through commenting and ‘liking’) with each other rather than just come and search (‘google’) and just go. It will be interesting to see how it evolves when many users start to use these features.

Besides this, probably the primary objective of this feature is for Google to improve its search results. Through commenting, could be able to draw insights on how users really want their search results to pop up. Until the feature is universally available, its hard to make sense of these features.