SEO / SEM Specialist SEO / SEM Specialist The mission of an SEO (Search Engine Optimization) Specialist is to maximize the volume of inbound traffic from search engines to Twenty19 through a combination of on- page and off- page techniques, including link- building, social media strategy, viral marketing, metadata sculpting, content strategy, landing page optimizations, link architecture, and more. Roles & Responsibilities: - Take complete ownership of all SEO and SEM campaigns at Twenty19 - Work on keyword research, product/ landing page targeting and the overall SEO strategy - Optimize landing pages for search - Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns - Track, report, and analyze website analytics and PPC initiatives and campaigns - Perform ongoing keyword discovery, expansion and optimization - Develop and implement link building strategy - Work with the development team to ensure SEO best practices are properly implemented on newly developed code Prior Experience : 0- 2 years What makes you suitable - Experience with Google services, including Analytics, Webmaster Tools, Google Keywords tool etc. - Proven success in link building, optimizations and other white hat SEO strategies - Basic understanding of HTML, Meta tags, redirections, deeplinks, sitemaps, etc. - The ability to deploy an effective local and long- tail search strategy - Good understanding of how blogging, press releases, social media, and related strategies go hand- in- hand with SEO - Experience in building inbound organic search traffic and improving SERPs - Proven experience of running PPC campaigns aligned with the business goals - A deep understanding of mobile strategy and how it relates to SEO How to apply: Send an email to ceo@twenty19.com with your resume, answering the following questions: - Why you are the best fit for this role - What do you want to do 3 years down the line - What projects / work have you done on SEO before - what did you achieve,