With nearly 600 retail stores and strong online presence, Muji deployed InteractEdge from Infosys to generate higher sales through personalized product recommendations for over two million registered customers, Infosys said in a release.

Better understanding of customer preferences will also help the retailer cross-sell and up-sell products and build new revenue streams, it added.

The company said InteractEdge helps brands and enterprises enhance their customer experience across all digital touch points.

The platform offers capabilities across content creation and management, democratization of access to content, personalized recommendation of content, and finally, transaction capabilities from anywhere and by anyone, it added.