Search engine optimization (SEO) takes care of a website’s authority in search engine results page (SERP). Content marketing, on the other hand, ensures that a piece of content delivers value and meets the readers’

It’s been more than a year since Instagram launched its Stories‘ live video capability. And brands have been using it to supercharge their digital marketing strategies and engage with their demographic.

While social media algorithms strategically place your content in targeted audiences’ feeds, but this doesn’t ensure a conversion for your brand. So unless potential clients are already seeking out your products or services, audiences

Previously, we tackled how brand personality can help your social media campaign improve customer engagement. We have learned that brand personality can help us gain visibility, it can shape how our demographic thinks of

Social media marketing campaigns take time to plan and execute. Nowadays, they aren’t just about expanding your reach or announcing a new product or promo. To create more meaningful customer relationships, you must ensure

Chatbots—innovative computer programs you can converse with—are probably the last thing you’d think of to improve your brand strategy. But recently, more and more companies are beginning to understand the potential of bots to

Broadly speaking, graphic design is “the art or skill of combining text and pictures in advertisements, magazines, or books.” A good design can emphasize a message and lend persuasive power to it. And since