Pages

Thursday, April 06, 2006

Miles, Step away from the Pinot Noir and taste these Merlots!

As long as wine-drinking people talk enthusiastically about the film Sideways, I will add my persnickety rant to the conversation. Oh, the film was fine -- very good, in fact. The acting and writing, in particular, were terrific. The scene in which the character Maya describes why she likes wine, older vintages in particular, should be iconic among wine lovers. But... for a movie to impact percentages of wine sales, well, that says a lot, I think, about how people will believe just about anything and use it as a basis for their shopping decisions. As you will recall from the movie, the character Miles Raymond, played by Paul Giamatti, loves Pinot Noir to the point of worship. And he dislikes -- loathes, even -- Merlot! As a result of the film's popularity, Pinot sales in the United States soared and Merlot sales dropped substantially. But the film is fiction! It's a story. Miles doesn't even exist!