The new Midas campaign is composed by three 20-second commercials : "Lady Toilet Attendant, "Motherhood", "The Elevator". Each commercial stages an the everyday life moment and shows by absurd situations what would be the life if we were to take appointment anything. A humorous way to focus on the sympathy and proximity values of the brand. A very competitive manner to answer the customersmain expectation.

Midas has been running, for a year, a strategic turn to become the general operator of the car total maintenance. A strategy which implies new fields of competence like maintenance and services while preserving the fundamental corporate points which are without appointment and perfection of the service ones. This project influenced by three strong elements: the redefinition of our activity on the centers frontages, a new signature, the total change of the operational and relational communication. The Tv campaign is the but not least.