Fifth and Pacific is looking to unload its jean brand, Lucky Brand (along with Juicy Couture), to focus on its blossoming and promising Kate Spade brand.

At first the business community didn't think F+P would get the $400 million it was asking for Lucky, but with buyers circling (including Jos. Bank, which has $$$ to burn and a need to acquire a new brand so it can grow further) and a new Fall 2013 campaign starring the legend Lauren Hutton