Rocknine Creative pack a punch in Ricky Hatton marketing drive

A digital agency has punched above its weight to win a deal to promote Ricky Hatton's comeback fight. Bury-based Rocknine Creative, led by managing director Craig Duerden, has developed the marketing campaign for the bout at Manchester Arena on November 24.

A digital agency has punched above its weight to win a deal to promote Ricky Hatton's comeback fight.

Bury-based Rocknine Creative, led by managing director Craig Duerden, has developed the marketing campaign for the bout at Manchester Arena on November 24.

It has produced print advertisements, promotional films and an internet and social media campaign.

Rocknine has also designed promotional materials for Hatton's clothing brand and is working on websites for his gym business Hatton Health and Fitness and the Hatton Academy, a fitness regime venture which incorporates boxing techniques.

The agency gained its big break 18 months ago when it was chosen by Hatton Promotions to design posters for events featuring its fighters, including Manchester's Anthony 'Million Dollar' Crolla and Bury's Scott Quigg.

Craig said: “I am a big boxing fan and it has been great working alongside the Hatton team.

“We started out designing the odd poster for them and moved on to full-blown marketing campaigns, but Ricky's comeback fight is our highest-profile job so far.

“When we got the call to start working on Ricky's comeback there were probably only three or four people in the world who actually knew it was happening.

“We went to film him training at his gym in Hyde, but we couldn't let anyone there know what we were working on.”

Rocknine has also worked with clients including recruitment agencies Cast UK and Procura, as well as IT company Dataspire Solutions and a number of local restaurants.