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Using Instagram as a Marketing Tool

1.
January 13 & 14, 2014
Julie Kittredge
Business Services Advisor

2.
Why use Instagram?
 Photo sharing social
media platform
 Can attract a
completely different
audience and expand
your sphere of
influence
 It’s not quite as fast
paced as other
platforms
 Can use it to cross
post to other
platforms, simplifyin
g your marketing a
bit.

5.
How to use it as a marketing tool
 Extend your branding
 Use filters that
compliment your look
(consistency will help
“brand” your images)
 Provide a glimpse into
the personality and
lifestyle of your
business
 Incorporate Instagram
marketing into your
editorial calendar

7.
Inspiration: what to include
 Peek at projects to come
 A stack of your research books
 The weather outside your








window with a personal
reflection
Works in progress
Personal celebrations
Business milestones
Sales
A peek at your work process
Completed projects
Materials you use
Highlight an employee

8.
Inspiration: 15 second videos
 Works in progress
 A glimpse during a walk
 A moment of beauty
with your followers
 A peek at a company
event
 A (15 second)
testimonial from your
favorite client
 Your product in use

9.
A good balance of content creates
fans that follow.
 You do not need to post content every day
 The feed pace of Instagram is much more laid back than
some of the other social media outlets. Posting every day
might become too much for some of your followers.
 Be authentic
 Be relatable
 30/30/30 rule
 1/3 Promotional
 1/3 Business (pull back the curtain – behind the scenes)
 1/3 Personal

10.
Example of the 30% rule
work in progress
example of artwork in
private living space
daily bread making

11.
How do I cultivate a following?
 Contests (ideas here)
 Hashtags (#yourbusiness)
 See Bolthouse Farms creative use of hashtags
 Cross post on other social media
 Facebook & Twitter
 Video – 15 seconds of video
 You can edit your video
 You can choose your cover photo
 You can post directly to facebook

12.
Sharing posts across social media
platforms
 Direct sharing of
your image to
social media
 Special note:
Facebook - must
choose personal
profile OR
business page

13.
How do I interact with my
customers?
 Dialogue with customer comments.
 Tag other users (@customername)
 Use hashtags
(#mybusiness, #snow, #industry)
 Be strategic in who you follow or follow back.
 Follow those brands you enjoy and can learn
from – emulate what you like
 Comment & like their feeds