Trench Report

1.Implementing A Monthly Content Flow Deciding what to post can be one of the hardest parts about Facebook marketing. By creating a monthly post calendar and scheduling content to be posted on specific dates, Facebook marketing will become a little easier. A monthly content flow should look similar to this:keep reading »

Starting a business is a stressful and time consuming task. At times, the amount of work can seem insurmountable. One piece of advice; break it up into goals. Your first goal should center around branding. Creating a brand that resonates with the masses can be one of the most difficultkeep reading »

Denial is no longer en vogue, procrastination is no longer tolerable, ignorance is no longer an excuse, failure is no longer funny, bankruptcy is no longer a business strategy! For centuries companies have been lost in the pursuit of success. Where was the secret pill, the magic wand, the must-havekeep reading »

Have you ever heard of revenue performance management (RPM)? It’s the latest thing in digital marketing, and you can bet your competitors are hearing about it. It is also known as marketing automation. It is a quickly growing facet of most businesses’ marketing efforts, and because of a vast landscape ofkeep reading »

Marketing automation, when used correctly, creates new business, and can save you valuable time and money. If it’s not doing these things for you, you’re probably not using it right. Here are 3 simple ways we use marketing automation to create new business for our company and for the clientskeep reading »

I’ve heard a few stories recently of people who show reports in Google Webmaster Tools that their entire site is blocking the Google spider (Googlebot). That’s not good because if your site is blocking Googlebot it’s going to be very difficult to get ranked—in fact it will be impossible becausekeep reading »

You’ve discovered the value of keywords and phrases. You’ve even learned the value of tracking your results and seeing where your website is showing up on various search engines. So, how come your competitors are getting better results than you? It’s likely because you’re not gathering the right kind ofkeep reading »

Having an internet presence is a must for all businesses, but maintaining a mobile website is just as important as a full-scale website today. More and more users are visiting websites with mobile phones and tablets, making it important to build a website optimized for mobile viewing.Here are six tipskeep reading »

1. Steve Webb, an SEO audit specialist and owner of WebGnomes.org, published a fantastic example of how he performs site audits. This particular example was quite fun for us since we love sports and this audit was performed for Grantland. How I Would Fix Grantland’s SEO: An In-Depth Audit http://t.co/QDgREEWCEWkeep reading »

The pay per click model can be extremely profitable if run correctly. At Accelerator Marketing we often get asked what ad networks we use to disseminate our clients’ messages around the internet. One thing that we have found is that by doing a bit of research, and using lesser knownkeep reading »

1. Who doesn’t like MOZ’s Whiteboard Friday videos? It’s hard to find someone you doesn’t! This video by Rand Fishkin is extremely enlightening. Learn about why transactional marketing doesn’t help you as much as serendiptious relationships. It’s worth the watch. New Whiteboard Friday: http://t.co/VCNDgEYWeC The Best Way to Suck atkeep reading »

When it comes to selling your products online, there are literally only two things that matter the most: traffic and sales. Everything you do and every strategy you perform must directly affect either one or both of these performance indicators. However, how do you know along the way if youkeep reading »

2013 was a very busy year that considerably changed the playing field for the SEO community. Google was largely responsible for more then a few roll-outs that kept us on our toes. Here are 10 informative articles that explain those definitive changes to SEO in this past year. Google’s Penguinkeep reading »

If you’re using WordPress as a CMS for your website, be sure you’re doing a few simple things to your markup to avoid Google crawl errors. In particular, you’ll want to make sure if you include an hentry class for your individual posts that you also include the proper entry-title, author and updated designations to your markup. If you don’t, you’ll end up with errors in Webmaster Tools.

The 4th Grade Approach Think back to the 4th grade for a second. Do you remember the person you liked? Do you remember what tactics you used to attract him or her? I do. Most 4th graders simply ignore the person of their affections to, in turn, attract their attention.keep reading »

Good design is essential to making your product or service look presentable online. Credibility goes such a long way and without it you’ll never bridge the gap between you and your competitors. It’s worth a little extra time to get it right.

Everyday, I speak with companies trying to figure out how to increase their audience, exposure, and brand awareness. Honestly, I do the same thing regarding our own firm. I believe it’s a good thing, it keeps us on our toes and current. There are many tactics to attract consumers, butkeep reading »

Many of you have iOS devices like the iPhone, iPad, and iPod Touch and have undoubtedly noticed the feature that allows you to save your favorite websites to your homescreen as apps. This can be a powerful feature for your blog and provide quick and easy access for your readers.keep reading »

Accelerator Marketing thrives on bringing companies out of the 80’s and into the 21st century. We’re an all inclusive digital marketing firm that focuses on utilizing current marketing trends and data to trump online competition. With each specific client, we pull their industry data to analyze their current market andkeep reading »

Day to day I help businesses become established online through search engine optimization (SEO). In doing so, the very first thing that needs to be done is keyword research. Without this data, it would be like the blind leading the blind; yes, it could possibly work, but it wouldn’t bekeep reading »

We are all waiting for it to happen. That fateful day when every robot in the world becomes self aware and turns on its owner. Then they will unify and begin to take over the world. In my wildest fantasies, a virus then breaks out amongst the humans and wekeep reading »

As an SEO, I see Google as this massive ocean. It consumes the majority of the world and people seem to flock to it. They want to swim, sail, and explore it. Many times thinking they can handle it, people mistakenly get swept away by a current or consumed bykeep reading »

Today we launched the newest version of Accelerator Marketing. This debut features not only a new logo and site design, but a new approach to our services and offerings. The new branding is a reflection of our expanded mindset here at Accelerator. We want to be known as more thankeep reading »

If you’ve been reading anything about SEO in the last month, odds are good that Google’s “Penguin Update” has made an appearance. There is always a lot of hype when Google makes an update. If your site was affected by Penguin, it is very possible that your hype is genuinekeep reading »