Coca Cola becomes the first brand to get its emoji on twitter

Coca Cola became the first brand to get a branded emoji on twitter. The Coca-Cola emoji featuring two Coke bottles clinking when using the hashtag #ShareaCoke in tweets.

The company said on a blog post “This is the first time Twitter is building a custom brand emoji for a global advertising partner. Coca-Cola will promote the record-setting attempt on its Times Square sign in New York through the weekend”.

For decades, Coca Cola is doing what it takes to make its brand strong and memorable. With a lot of innovation, crazy ideas and creative campaigns. Today, the way Coca Cola does branding has taken a new level by introducing #ShareaCoke hashtag with two Coca Cola cheering bottles. It is a revolution in the way companies will do branding in the next few years.