Bloggers, publishers and marketers are always on the lookout for attracting attention to drive traffic, engage with their readers and customers and make money. No clicks and you have no traffic. It’s that simple.

So where do you start?

Nothing has changed. The headline is still the step and tactic that attracts attention and drives action. The skill of writing headlines is taught in journalism school from day one.

But the art and science of headline writing is being challenged by innovators who have realized that a technology driven web dominated by social networks and smart phones is changing the game.

... Let’s have a closer look at ... the publishers, content marketers and headline artists, that seem to know how to make content move fast and far. This list of 22 viral headlines has been sourced from the list by ripen.com, who scraped 2,616 headlines that went viral.

Kathleen Garvin is an online editor and analytics wrangler for The Penny Hoarder, the largest personal finance blog. She's also a contributing writer for I Want Her Job and started a beginner-friendly digital marketing blog, The Maroon House. Kathleen is the former blog editor at SEMrush.

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Wow-Score

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The Wow-Score shows how engaging a blog post is. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length.