Hype.
The stupidest ghostly thing though:
Trying to save money on shipping, buying 3 records, having order cancelled and then be lectured/shat upon and subsequently told I was being "banned" from purchasing (cue: sarcastic tears) for trying to order more then two, only for the exact same record to available literally everywhere for the same price or cheaper (e.g., ZGTO release) and you can buy however many the fuck you want of their "limited" pressing of 2000 available anywhere. Stupid business practice and disrespect for willingly paying customers.