Thursday, November 8, 2012

New logo: Senterpartiet

Senterpartiet, or the Centre Party, is a Norwegian political party that developed from the agrarian movement and today holds centrists views. It one of three parties in the social democratic coalition that rules Norway at the moment. This week, on November 6, Senterpartiet unveiled a new logo, created by Oslo agency Design Container.

The party symbol has long been a four leaf clover, and the new look is an evolution of that symbol. In the new logo, the clover has been redesigned to make its four petals resemble interlocking hearts. Green is the party's signature colour and is still dominant. A new graphical element made up of short lines has been created and is used in many applications.

Previous logo.

The party made a failed attempt to introduce a new logo as late as 2010. It featured a real photograph of a plant, but was quickly withdrawn after criticism. Not only was panned for a poor design, it was pointed out that the plant in question wasn't even a clover and that it was taken from a stock photo with questionable copyrights.