Report Description

The baby diapers market on the basis of product type is categorized into cloth diapers, disposable diapers, training diapers and swim pants. Factors such as high birth rate coupled with decreasing infant mortality rate have fuelled the growth of the baby diapers market. Moreover, rising population and growing hygiene concerns have increased the demand for baby diapers significantly. Furthermore, increasing disposable income has also led to an increasing acceptance of baby diapers among different consumer groups. There is greater awareness among the urban population regarding the need for diapers as a part of its hygiene and sanitation requirements which in turn has resulted in high demand for the baby diapers market.

Recent trends have shown that despite the baby diapers market being saturated in the developed countries of North America and Europe, region like Asia Pacific, Middle East and Latin America had shown healthy signs of growth. Moreover, the presence of a large number of untapped markets possesses a huge area of opportunity for the manufacturers of baby diapers. There is a significant presence of untapped markets for baby diapers, especially in Africa, due to the lower disposable income factor. However, the disposable income is expected to increase in the next few years with rising industrialization and urbanization. The perception that diapers, especially the disposable ones, are unhealthy for babies leads to rising demand for hygienic products. Due to the changing demand, the diaper manufacturers are now more involved introducing baby diapers that have better breathability and are softer, thereby causing fewer rashes on the baby skin.

However, one of the major concerns regarding cloth diapers is its lower absorption capability as compared to other product types. Due to this, the cloth diapers have a problem of leakage, which needs covering with the help of diaper covers, pants, or doublers. Moreover, there are some disadvantages associated with the use of disposable diapers. A major concern regarding the disposable diapers relates to baby health issues. The customer perception regarding disposable diapers is that they have superior absorption capability. Due to this, the parents have a tendency to change the diapers of their babies only after a long gap, which leads to extreme saturation and rashes. Another factor which restraints the growth of the baby diapers market is the perception that diapers (especially disposable diapers) cause infertility.

The market for disposable diapers was the largest among all the diapers in terms of revenue in 2014 and is expected to remain so throughout the forecast period. Rapid urbanization and increasing disposable income are the major factors driving the demand for disposable diapers.

The report also provides an understanding of the value (USD billion) of the baby diapers market. The study also provides forecast from 2015-2021 and highlights current and future market trends. The report also provides an understanding of company shares of baby diapers in North Asia Pacific, Middle East and Latin America.

By Geography, the market has been segmented into Asia Pacific, Middle East, South Africa and Latin America. The countries included in the Asia Pacific region are India, Indonesia and Rest of Asia Pacific. Saudi Arabia, U.A.E., Iran and Rest of Middle East countries are included in the Middle East region. Brazil and Rest of Latin America countries have been included in Latin America. The report also covers the region of South Africa.