Tackling the shortage of building landA Bryant Homes case study

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Page 1: Introduction

All business organisations operate within an external environment of change. The success of each business very much depends on its ability to adapt and respond to this change. Increasingly, business writers are harking back to Charles Darwin’s ideas about the way in which organisms adapt to their environments. Darwin, taking examples from the biological kingdom, noted that the species which adapted to meet the challenges of the environment were the ones which survived and flourished. This case study focuses on the issues of one organisation’s adaptation to its environment.

Department of Environment estimates show that 4.4 million new households will be required between 1991 and 2016, equating to 1.3% of the English land mass. It should be noted that the term ‘household’ does not mean house. It is a statistical term for a group of people who share communal and housekeeping facilities. For example, four friends sharing a flat could be four separate one-person households who share a single dwelling, or one multi-person household, depending on their housekeeping arrangements.

A more detailed breakdown of household projections for the period 1991-2016 is shown in the table. Having established changes in household numbers, it is possible to convert these figures into requirements for new homes on a national basis. A range of factors will influence the number of new homes actually required, such as:

the opportunity of converting redundant buildings

student numbers. In an area with a large student population, it would be unlikely that a high percentage of students will buy new homes. However, if a new university is built in a particular town or city, this will, over a period of time, lead to a substantial increase in the demand for new homes by landlords.