"The fun of counting Likes, comments and retweets has faded. Companies
want to see their social media investment drive sales," said Jon Siegal,
Founder & CEO, Fan Appz, Inc. “Meanwhile, today’s empowered consumer
wants to be addressed as a unique individual – not ‘marketed to’ as part
of some mythical mass audience.

“Social data holds the key,” he added. “From email addresses and
demographics to Likes, brand affinities and interests, it gives
marketers the insights they need to address consumers as individuals
with relevant, meaningful messages that drive response. That’s how
social can help build customer lifetime value.”

Unlike first-generation social media solutions that focus on building
awareness at the top of the funnel, Fan Appz’ Personalized Marketing
Platform helps brands close the sale. It makes it easy to drive
engagement, capture social data, and analyze it for actionable insights.
It then helps brands put those insights to work to improve the
targeting, personalization and performance of all of their marketing
efforts, from email marketing and social and display advertising to
website and in-store promotions.

Fan Appz’ new solution runs on the SAP HANA®
platform. Fan Appz chose to support SAP HANA for its unprecedented
speed and scalability, which enables the real-time analytical processing
of large volumes of complex data. Fan Appz’ major brand clients have
hundreds of millions of fans, each of which has thousands of social data
attributes.

“As the leading Spanish-language content creator in the US, Telemundo is
engaging the Fan Appz’ Personalized Marketing Platform to super-serve
our audience with content across every social media platform,” said
Borja Perez, SVP Digital and Social Media, Telemundo. “With millions of
fans and followers across the globe, we are always looking for ways to
gain insights to further connect with our audience.”

Here’s how the three components of the Personalized Marketing
Platform work:

CIO, CTO & Developer Resources

Fan
Appz’ Social Experience Apps make it easy to grow and engage
social audiences across multiple networks, including Facebook,
Twitter, Google+, Tumblr, Pinterest and Instagram, and capture social
data. The complete suite of publishing, engagement and promotional
apps – including sweepstakes, contests, games and more – help brands
drive viral engagement to gather valuable social data inputs.

Fan
Appz’ Consumer Insights Hubhelps brands learn more
about their fans, including likes, interests and such demographics as
gender, age, location, education, relationship status, etc. Comprising
an industry-leading social data warehouse and a social OLAP dashboard,
the Hub makes it easy to capture, filter and analyze social data to
glean actionable insights. Brands can also integrate their customer
and transaction data.

Fan
Appz’ Marketing Integration Solutions empower brands to put
their social data insights to work driving conversion across all of
their marketing efforts. The marketing solutions comprise a growing
series of APIs that work with major email marketing platforms, ad
targeting services and website recommendation solutions, as well as
integrations with select providers.

Integral to its Personalized
Marketing Platform, Fan Appz has also released key innovations and
enhancements to its suite of Social Experience Apps. These include a
superior mobile experience for consumers using smartphones and tablets,
a ‘Refer-A-Friend’ feature that rewards fans for sharing, and
integration with Instagram, Pinterest, Tumblr and Google+ (in addition
to Facebook and Twitter). The company also released its Prediction
& Trivia Game, which can live on sites of all kinds. Used by
major brands during the London 2012 Olympics, the game reflects players
actions on their Facebook timelines and tickers, driving brand
impressions and bringing still more players into the game.

Fan Appz helps brands convert fans into customers, and turn good
customers into great ones. Our Personalized Marketing Platform makes it
easy to grow, engage and learn about and convert your audiences,
starting with compelling social experiences that build awareness and
drive engagement. With strong foundations in the CRM software and Direct
Marketing industries, our mission is to help brands use social data
insights to improve the performance of all of their marketing efforts.
Launched in 2010, Fan Appz is a Facebook Preferred Marketing Developer
(PMD) qualified by the PMD program in Apps and Pages. The company is
headquartered in Santa Monica, CA. For more information, visit our
site, Like us on Facebook
or follow us on Twitter.

Facebook® is a registered trademark of Facebook, Inc.SAP
and SAP HANA and all SAP logos are trademarks or registered trademarks
of SAP AG in Germany and several other countries.All other
product and service names mentioned are the trademarks of their
respective companies.

What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...

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As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...

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Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases.
In his general session at @ThingsExpo, Dave McCarthy, Director of Products...

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In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Dave McCarthy, Director of Products at Bsquare Corporation; Alan Williamson, Principal...

Businesses and business units of all sizes can benefit from cloud computing, but many don't want the cost, performance and security concerns of public cloud nor the complexity of building their own private clouds. Today, some cloud vendors are using artificial intelligence (AI) to simplify cloud deployment and management. In his session at 20th Cloud Expo, Ajay Gulati, Co-founder and CEO of ZeroStack, will discuss how AI can simplify cloud operations. He will cover the following topics: why clou...

Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself.
Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, discussed how VPaaS enables you to move fast, creating scalable video experiences that reach your aud...

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"At ROHA we develop an app called Catcha. It was developed after we spent a year meeting with, talking to, interacting with senior citizens watching them use their smartphones and talking to them about how they use their smartphones so we could get to know their smartphone behavior," explained Dave Woods, Chief Innovation Officer at ROHA, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.

In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...

20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.

The IoT continued its toddler-like growth and stumbles in 2016. Here are five trends to look for in 2017 as the IoT enters its adolescence and how to benefit from them.
1. Ecosystems begin to determine winners and losers
Previously these were nice in-the-future concerns; now they will really count. Filling out a whole product value proposition through partnerships has repeatedly proven its importance across B2B and enterprise software sectors. In the IoT, they will be even more critical.

Hewlett Packard Enterprise advanced across several fronts at HPE Discover 2016 in London, making inroads into hybrid IT, Internet of Things, and on to the latest advances in memory-based computer architecture.
A leaner, more streamlined Hewlett Packard Enterprise (HPE) advanced across several fronts at HPE Discover 2016 in London, making inroads into hybrid IT, Internet of Things (IoT), and on to the latest advances in memory-based computer architecture. All the innovations are designed to help customers address the age of digital disruption with speed, agility, and efficiency.

The time of year when crystal balls get a viewing and many pundits put out their annual predictions for the coming year. Rather than thinking up my own, I figured I’d regurgitate what many others are expecting to happen.
8 Predictions About How the Security Industry Will Fare in 2017 – An eWeek slideshow looking at areas like IoT, ransomware, automated attacks and the security skills shortage in the industry. Chris Preimesberger (@editingwhiz), who does a monthly #eweekchat on twitter, covers many of the worries facing organizations.

I recently recovered from ACDF surgery where they remove a herniated or degenerative disc in the neck and fuse the cervical bones above and below the disk. My body had a huge vulnerability where one good shove or fender bender could have ruptured my spinal cord. I had some items removed and added some hardware and now my risk of injury is greatly reduced.
Breaches are occurring at a record pace, botnets are consuming IoT devices and bandwidth, and the cloud is becoming a de-facto standard for many companies. Vulnerabilities are often found at the intersection of all three of these trends, so ...

In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain.
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My daughter called with a frantic message. She was driving my car (why she was driving my car when she has her own is the subject for another time) and a warning message appeared on the car console: “Engine overheated! Stop engine and allow to cool down” (see Figure 1).
Fortunately, my daughter was nearly home, so she got the car home, shut it down and called me immediately (I was on the road somewhere…Washington DC, Philadelphia, Knoxville, Chicago, Toronto…I don’t even remember where anymore). I called my trusty mechanic (Chuck) and he was able to work my car into the schedule when I got ba...

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Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2017 New York
The 7th Internet of @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, New York.
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2016 brought about more cyberattacks than we thought possible, especially involving ransomware, and we definitely won't see that trend breaking stride in 2017. By next year, we expect every single adult in the US will know a blood relative that has had their identity stolen - the Internal Revenue Service reported that 2.7 million people had their identities stolen in 2014 and according to TransUnion, 19 people fall victim to identity theft every minute.

For large enterprise organizations, it can be next-to-impossible to identify attacks and act to mitigate them in good time. That’s one of the reasons executives often discover security breaches when an external researcher — or worse, a journalist — gets in touch to ask why hundreds of millions of logins for their company’s services are freely available on hacker forums.
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Monitoring of Docker environments is challenging. Why? Because each container typically runs a single process, has its own environment, utilizes virtual networks, or has various methods of managing storage. Traditional monitoring solutions take metrics from each server and applications they run. These servers and applications running on them are typically very static, with very long uptimes. Docker deployments are different: a set of containers may run many applications, all sharing the resources of one or more underlying hosts. It's not uncommon for Docker servers to run thousands of short-te...

There’s a funny thing about digital transformation: we are simultaneously over-hyping it and understating it. On the one hand, every tech company in the world is talking about it. It doesn’t matter how mundane the technology; every company is somehow relating their products to digital transformation.
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Cloud computing budgets worldwide are reaching into the hundreds of billions of dollars, and no organization can survive long without some sort of cloud migration strategy. Each month brings new announcements, use cases, and success stories.