The Eye Candy

New Campari calendar takes on the end of the world in 2012

The folks at Campari--the spirits company, have unveiled a beautiful calendar with a tongue-in-cheek theme.

The 13th edition of the official Campari Calendar is entitled "It’s the end of the world, baby!" taking its inspiration from the hypothetical prediction that, according to ancient Mayan culture, the world as we know it will end on December 21st, 2012.

Various century-old prophecies have predicted the world may end on numerous occasions. However, all predictions have fortunately been abandoned as these dates have passed without incident. In this year’s calendar, Campari takes these doomsday theories and juxtaposes them with a “Toast to Life!” as presented in a series of powerful, awe inspiring photos starring Hollywood actress and supermodel, Milla Jovovich.

The calendar showcases Campari’s latest female protagonist encountering hypothetical scenes on how many have predicted the world could end, including Global Warming, Drought and Ice Age. Instead of cowering in fear, she focuses on celebrating life by raising a toast of Campari’s magnificent red aperitif.