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Overview

Blockchain truly is a revolutionary mechanism to bring everyone to the highest degree of accountability. Above anything else, the most critical application of Blockchain technology is to guarantee the validity of a transaction by recording it on a distributed system of registers, all of which are interconnected through a secure time-stamped mechanism. In today's digital information age, Blockchain represents a critical intersection between the financial world, social networking, and powerful decentralized networks. Stakeholders must formulate careful legal and business strategies that factor in the technology and infrastructure, as well as the corresponding market appetite and regulatory structures in rapidly evolving global markets.

This Blockchain Technology Conference to be held on July 27, 2018 in Singapore aims to provide a comprehensive understanding of Blockchain technology by focusing on how to address the implementation challenges, make best use of the opportunities and benefit from the innovation and disruption that this technology brings along.

In 2018, the global digital advertising market will exceed USD 200 billion, among which mobile ad will account for over 60% of all digital ad income.
According to sources, global digital advertising sales has surpassed TV ad spend for the first time ever in 2017. Digital ad sales are expected to reach USD 237 billion in 2018 with a 13% growth rate, but of all digital ads, 9% of display ads and 22% of video ads are fraudulent.
In 2017, this contributed to an economic loss of USD 6.5 billion. On the other hand, this phenomenon also exists with advertisers and ad platforms; many ad platforms are both unable and unincentivized to put an end to this. The lack of information transparency is also a huge stumbling block resulting in a zero-sum game between players in the industry.
The global digital advertising market could be completely rebuilt by applying Blockchain technology. Blockchain, as a brand-new solution, will revolutionize the traditional advertising market at fundamental production relationship level and may change the unhealthy structure of the giant monopoly.

Most know the concept of blockchain, but not many know its application. Many business owners are still clueless about how to implement blockchain into their businesses.
The next phase of the blockchain wave has to be its application to our daily lives. Foresighted business owners know that blockchain is here to stay, and they want to embrace it.
First thing they want to find out is how to leverage on this latest technology. How does this technology help them in cost cutting, improves efficiency or generate higher revenue.
This session seeks to invoke insights of application pertaining to blockchain through real case studies. The sharing will be down to earth examples of organisations embarking on blockchain that can impact our lives in years to come.