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Alberto Barreiro

WAN-IFRA

Alberto Barreiro

Chief Experience Officer, Grupo Prisa, Spain

Alberto is a digital leader with more than 20 years of experience exploring digital media from the creative, strategic and commercial perspective.

With a background on Art and Design, Alberto´s career is built around the definition of the relation between people and brands in digital media and beyond.As part of Yahoo! International UED team, Alberto led the design of global media products. Experience that drove him to explore the entrepreneurial route and start his own business, Webjam, considered, at the time, one of the most promising Internet start-ups in Europe. After becoming part of the senior management team of the digital branch of ITV, the largest commercial broadcaster in the UK; leading the strategy of a global media start-up and establishing strategic and creative direction for advertisement and retail with Cheil/Samsung; Alberto has decided to moved back to Spain to set up Meaning, a consultancy firm devoted to the orchestration of meaningful customer experiences for brands.Currently Alberto is the Chief Experience Officer of Grupo Prisa, one of the largest media conglomerates in Spanish language. His mission, as part of the Digital Transformation team, is to help incepting an audience-centric culture within the organization.