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If you’re doing any sort of online marketing, chances are you have a blog. If not, what are you waiting for? It’s a great means of sharing content and reaching your audience to drive traffic to your site. But did you know that there are other ways your blog can make money for you, too? […]

Is marketing necessary for a startup business? Of course it is! It’s important for any business, including one that is big and nationally recognised. Marketing is how a business puts itself in front of its audience. It’s how a business gets its message across to its targeted customers. It’s how a business promotes itself and […]

Content marketing is a great way for businesses to find an audience and get customers from online sources like blogs and social media. There is a general consensus about the way to go about doing content marketing and the types of content that work best for content marketing. But the latter can vary depending on […]

The digital world is becoming a popular place for companies of all sorts to reach out and find customers. This is particularly so for companies who work in the digital and technology field. Web designers, app builders, software companies, and more all vie for attention in the online world. Let’s say you’re one of these […]

Getting customers is important for businesses, and there are many ways they can go about getting them. But once a business has found customers, they need to do something to keep them interested, and one way they can do this is to practice “customer engagement”. Customer engagement is a method becoming rather popular recently whereby […]

For businesses both big and small, online marketing is a great way to gather leads and possible sales. When it comes to online marketing, there are generally two main ways for business to get traffic to their sites: SEO (search engine optimisation) and online ads. One of the most popular forms of online advertising is […]

People involved in business all know how important marketing is to the success of their business, and we all have at least a general idea of what is involved in marketing. We know how important it is to have a marketing strategy planned out. But unless you’re directly involved with marketing, you’re prone to holding […]