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Monday, 8 October 2012

Paint Your Pinkie At Harvey Nichols

Paint Your Pinkie At Harvey Nichols

To raise awareness and £50,000,
Nails Inc have joined forces with Breast Cancer Campaign to encourage people to
‘Paint your Pinkie Pink’ at Harvey Nichols, Leeds.

The campaign is in support of Breast Cancer Campaign as part of Breast
Cancer Awareness month, throughout October. Along with finding a cure, Breast
Cancer Campaign’s main focus currently is to raise money to fund tissue banks
so that the extractions from essential breast surgery is not thrown away as
medical waste but actually used for research to find cures for types of breast
cancer.

Fronted by Sugababe, Heidi Range and supported by other celebrities such
as the company’s spokesperson Poppy Delevinge, Jessie J, Russell Brand and
designer Matthew Williamson, the campaign wants to get men and women painting their
pinkies pink to raise awareness and funds to support the work of Breast Cancer
Campaign’s Tissue Bank.

Nails Inc has created a limited edition pink glitter polish for the
cause and £1 from each sale will go directly to the Breast Cancer Campaign.