Underwear brand spoofs controversial Hatred

The fashion label owned by a Swedish tennis legend that specialises in underwear is making a video game – and it announced the project with a trailer that spoofs the recently announced controversial title, Hatred.

Digested all that? Good.

Björn Borg, the Swedish fashion firm owned by the tennis player of the same name, has announced it is making its debut video game, entitled First Person Lover. The game is an action title in which players "fight the forces of evil with the power of love".

In the announcement trailer for Björn Borg's title, which you can view below, a First Person Lover character intercepts the Hatred protagonist with a Valentine's teddy bear grenade. The bear explodes, causing the Hatred star to drop his weapons, become nude and smile pleasantly. As you do.

First Person Love is being developed by Isbit Games and professional eSports player GeT_RiGhT. It will be web-based, free-to-play and launches on January 28th, 2015.