Domain (TLD) strategy in international SEO

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Having multiple sites will fragment your international presence as well as your brand. There is no advantage compared to a single e.g. COM domain.

No matter how properly you take care of the geotargeting signals, you are still in risk for duplicate content.

Pros:

You should create multiple ccTLDs if you want to approach each marketing differently. E.g. creating multilingual content for these sites or personalizing the content in English for particular markets like: Canada, USA, UK, Australia.

To create a strong regional digital market the European Union (EU) created the country code top level domain named “.EU”. To kick-off your marketing campaign in the region an English language website is a good start as many EU countries score high in English proficiency. But does it also mean that a .EU domain is the best choice for your website?

In this part of the blog we go over the most frequent questions about International SEO.

Source: Quora

Cons:

Having multiple sites will fragment your international presence as well as your brand. There is no advantage compared to a single e.g. COM domain. No matter how properly you take care of the geotargeting signals, you are still in risk for duplicate content.

In today’s post we will be analyzing Royal Dutch Shell company and its search engine results page (SERP). Since Shell is a multinational enterprise it has to maintain content for all of them. Naturally, when you are dealing with that many languages, mistakes can arise. The question is: which? Let’s see.