Imusify

Imusify is a music platform that aims to reinvent the industry and get rid of its multiple faults that are caused by centralisation. Content creators, investors and music fans come to the platform to enjoy new content and to become a part of the favourite artist’s success.

How it works:

Imusify claims that music industry being centralised results in loss of revenue for the artists due to inefficiency and lack of transparency. The platform imusify introduces, combines the best practices of music streaming, sharing, crowdfunding and social networks, incentivising collaboration.

Using innovative NEO blockchain allows imusify to significantly improve the quality of digital rights management, payment transparency, licensing and monetisation. Smart contracts make it possible that royalty payments are made to all people who hold the rights for a particular piece of content.

Artists’ opportunities are enhanced across the board, even small independent musicians will have a marketplace where they can license their work to be used in videos, films or podcasts. The platform increases visibility opportunities for such artists as well, letting them offer exclusive content to early supporters and issuing affiliate licenses that allow people to earn money selling tickets or music from their platform.

Artists can create crowdfund projects to raise money needed to record new material, offering rights to their music to investors. They will have the array of tools necessary to control who gets the rights and to monitor all their income streams.

Imusify also creates a marketplace for any goods that can be needed by an artist, like music instruments or software. They are sold for IMU, the tokens can be bought using a decentralised exchange that the team integrates in the platform.

The ultimate imusify’s mission is to give the control over music industry to the community.

Innovation:

There are several decentralised music streaming platforms already. Most of the functions they offer are the same, some minor things like the model of crowdfunding and additional marketplaces are unique to imusify. The concept itself is very promising.

Innovation score: High

Token value:

IMU is a utility token. These tokens serve for all transactions on the platform. Naturally, its value is closely connected with the amount of transactions that are conducted on imusify. Since the platform is likely to enter the market and has a very good potential for large volumes of transactions, IMU’s prospects are rather bright.

Token value score: High

White paper:

The white paper presents a market overview and explains blockchain technology in the context of music industry in simple language. It details the concept of the platform and its architecture, comments on the target audience, and talks about token flow and business model.

White paper score: High

Roadmap:

The roadmap is a bit of a disappointment in the company’s presentation. The only relevant entries include imusify having a Proof of Concent and its plans to launch MVP in January 2019 and the first version of the platform in November of the same year.

Roadmap score: Medium

Business model:

Imusify targets music creators, executives of the industry, influencers and members of crypto community. The company aims to use a mix of already proven business models like Kickstarter, Spotify and Facebook, acquiring new users by media presence and a referral program.

The revenue source is a simple 2% transaction fee.

Business model score: High

Team:

Imusify’s CEO is an entrepreneurial Artist, who has been in the music industry for 25 years, working with finance and investment for the last decade. CFO has over 15 years of strategic planning, customer behavior analysis and finance in her portfolio. COO is an aspiring entrepreneur with 4 years of experience. CMO used to work as a quality analyst and contractor for Apple.

The most renowned person in the advisory board is Anders Larsson, a man who contributed to the creation of 2G, 3G, 4G, 5G and IoT. The board also feature the co-founder of allcoinWiki, a man with profound knowledge of the Asian market, a data scientist, and a plethora of music advisors, a person who was working with Bee Gees, Aerosmith, MCA Records, Motown Records among them.

Team score: High

Competitors:

Imusify’s advantage over Spotify, iTunes and Pledge Market is that it combines the three, making it easier to use a one-fit-all solution rather than switch between different platforms. However, its rival from the ICO world, Soundeon presents a real threat. It offers basically all the same services, save a couple of unique features.

Imusify’s crowdsale model is more beneficial for the token’s raise in value, but other than that the platforms have equal chances. Getting ahead is not going to be easy for either of them.

Competitors score: High

Overall thoughts:

Imusify seeks to develop a great solution, its business model and team are top notch. However, its competition with Soundeon is going to be fierce.

Since IMU token has more potential for growth in value, imusify is a bit more beneficial for the token holder, but the decision who to trust with your investment is in your hands.