AProject report onDesigning & Implementing the market strategy plan for retail sales & bulk pack of Kingfisher in PUNE market SURYADATTA INSTITUTE OF BUSINESS MANAGEMENT & TECHNOLOGYPGDM IN RETAIL+FMCG 2009-2010Submitted By:- Sneha Patel 3rd sem. Kingfisher Beverages Presented by:-SNEHA PATEL DECLARATIONI Sneha Patel hereby declare that this project report entitled Designing and Implementing the market study plan for retail sales & bulk pack of kingfisher in PUNE market. For kingfisher Pune, is a bonafide record of work done by me during the course of summer project work and that it has not previously formed the basis for the award to me for any degree/diploma associate ship, fellowship or other similar title, of any Institute/Society.Date: Sneha Patel PREFACEBarring price wars among the leaders, nothing marked the FMCG sector.The King of Good Times is Indias best-selling beer, and from Mumbai to Delhi, the locals guzzle through millions of bottles annually. But although the bra