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MARKETING INTEGRATION WITH YOUR CONSTRUCTION CAMERA

Posted March 10, 2016

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Great images and time-lapse movies of the job site speak to an audience in ways that words can’t. They are also a source of fresh, new website and social media content that keeps people coming back for more. That’s why so many of our clients use their construction camera systems to enhance online marketing and public relations.

Here are some of the ways you can integrate an OxBlue construction camera system into your online marketing and public relations:

Interactive Content

Live Images

Time-Lapse Video

Panoramic Views

Dedicated Camera Page

Webcam Dashboard

Our construction camera interface, for fixed-position or PTZ cameras, integrates easily into websites and offers so many possibilities for using job site imagery to inform, engage, and even build your audience. To put it simply, if it can be accessed from our interface, OxBlue Client Support can show you all the options for featuring it on your website and in social media platforms.

Thumbnails, time-lapse movies, dedicated web pages, and everything in between

The imagery you use and how you use it is up to you. On high-profile projects with a lot of consumer or public interest, such as sports stadiums or desirable mixed-use residential-retail projects, many of our clients feature time-lapse videos or provide a link to the live webcam with a thumbnail image.

Real estate developers and other building professionals can feature their work on a dedicated webpage that showcases a current project or lets visitors see all the projects they’ve had a camera on.

Iconic imagery, in the form of still photos and time-lapse video, helps tell the story of not only the finished product but the work that went into making it all happen. Using imagery from your camera system makes it easy to keep that story fresh, engaging, and even memorable. Research shows that people process visual information magnitudes faster and retain more of it compared with speech and text.

Whether you’re an OxBlue client who wants to benefit from our enhanced marketing tools or a building professional who’s considering using construction cameras, talk with us. We’ll show you ways of using high-definition video and stunning still images you might not have thought were possible.