Wasn't there also a license dispute of some sort which led to the merchandising rights becoming too complicated?

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Not when it comes to toys--that one's real simple. Hasbro holds a license from CBS to make a full range of action figures, vehicles, and role play toys like they do their Star Wars, G.I. Joe, and various Marvel Comics (Spider-man, Iron Man, Avengers, etc.) lines.

Hasbro opted to just make Kre-O Trek toys. Their future plans for Trek toys is anyone's guess.

after the reboot figures stillign on the shelves for so long I think the nails were hammered in for the 1/18th scale maybe Diamond Select will roll something out at a larger scale

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The figures sat there forever because there were three freakin' sizes of action figure.

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Gotta agree this was the problem with the 2009 action figure line. They would have been much better off concentrating on a single size and producing a larger range of them rather than trying to split up the pie with all the different figure size variants.

I also got the feeling Playmates took the licence for granted a bit. They thought they'd be able to produce a large range like they did back in their 1990s heyday, so they left out figures like "standard uniform" Chekov and McCoy presumably on the assumption that they'd just be able to release them as part of a second wave at a later date. Of course, the second wave didn't come.

The merchandising rights aren't complicated. It was just that Bad Robot was trying to force CBS to stop any Original Star Trek merchandising, and CBS didn't agree to that (or rather asked for a shitload of money).

The merchandising rights aren't complicated. It was just that Bad Robot was trying to force CBS to stop any Original Star Trek merchandising, and CBS didn't agree to that (or rather asked for a shitload of money).

I found another Hotwheels enterprise at Wal-Mart, despite their best efforts to keep Trek stuff of their shelves, it was hiding in the corner like a diecast cockroach. In Wal-Mart's defense (can't believe I'm uttering that phrase), the customer base they have, 99.9% of kids and 95% of adults who visit there are not interested in Star Trek merchandise. as another poster stated elsewhere, alot of us Star trek fans have a little bit of delusions of grandeur when it comes to how popular we think star trek is out in the world. (not very) I am thankful enough for the tie in merch. we did get.