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Kristine Arth is the director of brand at fuseproject, an industrial design and branding firm founded by Yves Béhar. She has built a dedicated brand practice where she leads a team of multidisciplinary designers on global brands such as Western Digital, PayPal, SodaStream, Rivella and Nivea, as well as startups an… Read More

Kristine Arth is the director of brand at fuseproject, an industrial design and branding firm founded by Yves Béhar. She has built a dedicated brand practice where she leads a team of multidisciplinary designers on global brands such as Western Digital, PayPal, SodaStream, Rivella and Nivea, as well as startups and non-profits like Ori Systems, Happiest Baby, SPRING Accelerator and Juicero. Kristine's hands-on approach ensures a holistic design experience across every branded element, and she believes that hard work and a sense of humor can solve nearly anything.

She started her career in Chicago at Wunderman, Upshot and Leo Burnett. Her experience in advertising & marketing touched on a wide range of deliverables for brands including Miller Coors, Coca-Cola, Burger King, P&G, Applebee's and Microsoft. Kristine holds a BFA in Graphic Design from Columbia College Chicago, where she later taught as an adjunct professor of graphic design. She also studied traditional printmaking and bookbinding at Santa Reparata International School of Art in Florence, Italy.

Kristine's work has earned awards from Red Dot, IDA International Design, iF Design, IDSA, SPARK!, IDEA and The Dieline. She’s been on the design jury for The One Show, presented at SF Design Week and was recently a keynote speaker at the 2016 Brand New Conference. Read Less