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The correct version of the £7 swimsuit - complete with modesty retaining shells - appears to have now been removed from the store's website.

What the image on the Asda swimsuit is meant to look like

An Asda spokesperson said: "We're sorry for the printing error on the Little Mermaid swimsuit, which was caused during the production process.

"It only affected a very small number of the swimsuits which were available from George, but we'd like to reassure our customers that we have removed all stock from sale and will ensure this doesn't happen again."