A while back, I wrote on the subject of “Managing Connections.” At the end of the day, it’s not how many people we’re linked to, but how well we form lasting relationships with those we encounter.

With the rise of social media marketing and internet-based lead generation in real estate, it’s important not to lose sight of the value of face-to-face interaction. No matter how many emails we exchange, direct messages we send, or comments we leave on blog posts, very little can rival the nuance and personal connection we deepen when we meet in person.

Many social networks online provide opportunities for meetings “IRL” (in real life). On Twitter they’re called “Tweet Ups” (a take-off on “Meet Ups”). Regardless of how you do it, or what you call it, make a point to form face-to-face relationships with some of the people in your virtual network.

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