McDonald's "parallel lives" by Leo Burnett

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McDonald’s has released the next instalment of its "we all have McDonald’s in common" campaign. The ad, which was created by Leo Burnett, features an old man and a group of youngsters going about their lives on a council estate, and highlights how they're not that different from each other. The spot was created by Darren Keff and Phillip Meyler, and directed by ThirtyTwo through Pulse Films.