Interview with Me: Economia

Nick Martindale, a senior reporter with economia, the “go to” publication for the global accounting profession and their clients, interviewed me on the logic and emotional challenges top managers face when they decide to “go global”. Specifically, the fears that distorts their decision-making and the consequences for their growth objectives. The fears are largely similar in large and small firms, what is different is the impact the consequences may have on top line revenue growth, profit, cashflow, brand perception, employees, investor relations and clients.