Packed full of BMW: The new BMW 1 Series LCI

April 2015 is set to see the arrival of the new BMW 1 Series LCI Hatch, featuring a range of enhancements from BMW. Launched in September 2011, the BMW 1 Series has sold over 90,000 units in the UK and holds a large share of the premium hatch market.

The most obvious improvement to the new model is the updated front design, with athletic lines providing a sportier look and enhancing the unique character of the BMW 1 Series Sports Hatch. The new model also features redesigned kidney grilles and headlight. The BMW 1 Series LCI will detail a new model structure, with the removal of the ES and Urban models from the range. The model line up will feature the SE, Sport and M Sport as well as the stunning BMW M135i.

To celebrate the launch of the exciting new BMW 1 Series, Elms BMW Centres will be holding a ‘Packed Full of BMW’ weekend on 18-19 April 2015, giving you the opportunity to explore a range of new BMW models and pick the brains of the BMW Product Genies.

The new BMW 1 Series goes on sale from 28 March 2015, with prices starting from £20,245 OTR for a three-door 118i SE and £20,775 OTR for a five-door 118i SE.

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We’re elms Direct, the online arm of Elms Automotive. This blog is the place to catch up with all our news. Whether it’s a special offer on a BMW or MINI, a social event, the latest from one of our sponsored athletes or a sneak preview of a new car, you’ll read about it here first.