Law Firm SEO Atlanta

Just like any other business, lawyers also need to up their game as far as SEO is concerned, considering the large number of prospective clients going online to search for a legal practice in their area. While most attorneys in Atlanta have spent a significant amount of time and money in creating impressive websites for their law firms, few pay equal regard to SEO. The websites hence end up having poor SERP rankings, and hence being no better than a beautiful business card lost amidst thousands of business cards. If you are willing to boost the rankings for your Atlanta law website on search engines, the following tips and strategies can help you to:

Local is the way to go: A vast majority of users searching for a legal website are likely to be looking for a practice in their area. For instance, if you are located in Rockdale, Atlanta, you want to make sure that your website is optimized for this locality. Similarly, instead of focusing on a highly competitive keyword like “top divorce attorneys”, you would be better off targeting “Atlanta divorce attorney”.

Go light on the sales pitch: As tempting as it might be to claim to being the best attorney in the region and having a 100% success rate, this is a no-no when it comes to creating a successful legal website. Instead, focus on giving meaningful advice through your website, and regularly updating your website with client-focused content.

Build an online network: Search engines love networking, which is why it is important for you to remain active in your legal network, to improve your website’s SEO appeal. Right from reader endorsements to inbound links from trusted online authorities, search engine algorithms heavily rely on the online reputation you manage to build. A great strategy for lawyers is to maintain a blog that attracts links from other local attorneys in a different practice area.

Pay emphasis to your reputation: As a lawyer, it is more important than ever for you to ensure that the SEO firm you choose does not employ black-hat strategies. You cannot afford to put your reputation at stake by indulging in techniques like blog comment spam, article marketing, or social spam. It definitely helps to achieve top ranking on search engines for your practice, but make sure it is done through legitimate and ethical ways.