Welcome to Urbana Poppin' Champaign, Your Premier Urban Channel. UPC was established in May 2010 with a focus on introducing new music to the masses in hopes of creating a better bond between deserving artists and fans. We still believe in that statement, however, in addition to staying true to our roots with a steady flow of music, we now offer our readers the latest in style, art, and much more.

Martin $ky – Polaroid (Video)

Normally I’m not a fan of visuals for rappers which place them rapping into the camera lens. I like videos to have a story or a more artistic element to them. Today’s visuals for “Polaroid” from Martin $ky are an exception, however. Directors Visual Mecca did a fantastic job of slicing in exceptional effects to couple Martin’s laid back, intricate flow. Somehow, the video just works with the track. It’s as simple as that. Check out the visuals above and don’t forget to download Martin $ky’s TimeLESS.