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I agree that drop box is worth it's wait in gold as my laptop died on me last week, but thankfully most of the important stuff was backed up. Phew! Testimonial Monkey have recently made their Lite package free (it was £29 per month) which is well worth checking out:

This is a great post Stephen, I'm a big fan of split testing and agree that it's important to test bold changes rather than just fiddle around with the fonts and colours.

Another tool that can help improve conversion rates is testimonial monkey (www.testimonialmonkey.com) as it can help companies to build trust by sharing the positive experiences of their existing and previous customers.

Thanks again for the article - I've printed off the check list & will start working my way through the 4 pages to make sure I don't miss any quick wins!