A week after ID PR announced the abrupt departures of publicists Liz Mahoney and Megan Pachon, the two have announced that they have joined with ID’s Bryna Rifkin and Heidi Lopata from 42West to form their own entertainment publicity shingle, Narrative.

“We have the utmost esteem for our colleagues at ID and 42West and are deeply appreciative of the wisdom, guidance and mentorship from industry leaders Kelly Bush Novak, Mara Buxbaum, Leslee Dart, Amanda Lundberg and Allan Mayer in nurturing our respective careers,” the four Narrative founders said in a joint statement. “We look forward to our next iteration with the formation of Narrative.”