Tokyo publisher Gakken have begun the 2016 edition of their Moe Character Grand Prix, a thrilling contest that seeks to determine the cutest mascot among the ones submitted and sure to be an enjoyable occasion for moe enthusiasts or those who can appreciate such art and creativity.

The contest is split into 3 categories: local moe chara, company/organization moe chara, and “my girl” (personal) moe chara – some of the entries that have already been submitted for this year’s event can be seen below:

Applicant organizations must have a separate Twitter account for their cute mascots and have until September 30th to get their submissions in; the winners will be decided online via vote and will be announced at the AniTamaSai event in Saitama on October 9th.