NEWS UNBRANDED!

Snoop Dogg has announced he is turning his back on rap after being “born again” in Jamaica and is changing his name to Snoop Lion. The veteran artist, known for his gangster rap, says he is ready t

o make music that his “kids and grandparents can listen to” and is releasing a reggae album called Reincarnated later this year.

His shock announcement came at a news conference in New York, during which he played five songs, including one called No Guns Allowed, featuring his daughter. The album will be followed up with a documentary of the same name, which will show him making music and include some personal elements of his life, a producer of the film said. It will debut at the Toronto International Film Festival on September 7. The film follows Snoop Dogg as he journeys to Jamaica to record an album with Diplo. While there, Snoop is embraced by the Jamaican people and Rastafarianism.