Recently Yahoo! ran an article titled “Watch Walter Cronkite Tour a 21st-Century Home in 1967” which included three embedded videos of “the most trusted man in America” demonstrating what life would likely be in our homes of the future. It’s interesting viewing, to be sure. In broad strokes, you might recognize themes that we’ve met

So Lance, you’re a fallen American icon seeking some damage control and a way to rebuild your brand. But you have some harsh realities to face. You’ve been branded a cheat by most of the public. You need some soft focus and a gentle hand, hoping that the public can see you as a sympathetic

A recent article by SAY Media led off with the rather misleading headline of “Off The Grid 2012,” which would tend to imply that Americans – likely voters, specifically – are simply unplugging and walking away from all media. Their conclusion is, “much broadcast advertising is wasted…” Say, what? TVB President, Steve Lanzano responds in

Now that we’re quickly approaching the new primetime television season, we thought it might be interesting to turn our typical “what shows are people watching in the local markets” analysis on its ear. Instead, how about we take a look at which markets shows are watching, so to speak. So here’s a quick look at

Here it is, seventeen days after the Opening Ceremonies of the 2012 London Olympics, and we’ve learned a few things. We learned that badminton is at least as intense off the court as it is on court, we’ve learned who Jessie J is, and we may just have learned that viewers are always going to

There’s some institutional lunacy that defines the national television buying marketplace. What other buyer/seller dynamic exists where if sellers set their demands too high for a buyer’s liking, the buyers walk away, only to come back to the same sellers later in the year— and usually will be paying more? When you think about it,

To some, cable represents reinvention. It also implies that you’re just always available. But too often, omnipresence leads to irrelevance. It happened to baseball, as the game used to produce fairly high ratings while it was still in the “Game of the Week” era, before you could pay for packages that would let you see

As we see the last of 2011 fall by the wayside, we at the TVB are enthusiastically looking forward to 2012, because it looks to be a banner year for Local Broadcast Television. Clearly, one of the most dominant stories that will play out all the way through November will be the upcoming elections. Unless