the rags want tennis riches: a media round-up

The mags and papers are finally picking up the scent of the 2010, which starts in less than a week. For the media nerds out there, here’s a quick look at what’s going on…

Bad boy goes good: At New York, writer Larry Plattprofiles the homegrown John McEnroe, who’s currently entering a new phase in his tennis career with the opening of the John McEnroe Tennis Academy at Randall’s Island.

If you can’t beat them… Bloggers get a lot of love over at the New York Daily Newswebsite, where the newspaper’s coverage of the tournament will be supplemented with RSS feeds from the blogs. Thanks for the love, NYDN!

September is the January of Tennis: The September/October 2010 issue of Tennis is the largest in two years, buoyed by a new cross-platform focus for advertising. (via MinOnline)

It’s worth a shot: We’re excited to see if the re-imagined ESPN The Magazine — which’ll devote each issue to a sport or theme — can successefully sell a tennis-focused edition. (via FOLIO:)

Etc.: Nothing from The New Yorker‘s Sporting Scene yet, but we can’t wait!