An author is anyone who uses the author environment of the content management system.

What is the author experience?

The experience we design within the CMS that is not for the end user.

Communication

Content is input to the CMS, stored in the CMS, and output to the end user (reader). But once the content is stored, it needs to be treated for metadata, for channel distribution, for reuse. All of that is part of the author experience.

Structured content

Somple content exchange/sharing between environments

An integrated content exchange model

Considering data and content throughout the business ecosystem – so that no one needs to copy/paste

We need presentation-agnostic content, but authors don’t like that because they can’t see what it will look like

Semantics in authoring: need a CMS/tool that prompts the author to identify a person whose name they enter

Semantics also help with data reusability

Content consistency

We need channel independence – no penalties between channels

We need authors to be given the priority, even more so than the end user and the business’s plan