Arkansas is still collecting on donations for its $40-plus million football ops project. Will a loss to ULM jeopardize the fundraising? (Trent Ogle)

Losing to a team like Louisiana-Monroe comes with a cost. Arkansas' hope here is that the losses are limited to dropping out of the AP Top 25 poll and failing to reap the benefits of the marketing value that comes with college football's most popular pregame show.