#CONTENTINSIGHT

Across Asia Pacific region, content that falls in the Technology and Internet, Health and Electronics categories has the lowest levels of engagement, while content related to News, Sports, and Business & Finance shows the highest. (Outbrain Report, 2014)

#CONTENTINSIGHT

Asia Pacific consumers prefer to consume content on their mobile phones and tablet devices at night.

Hourly content consumption peaks at 9:00pm in the Philippines and Indonesia, and at 10:00pm in Singapore and Malaysia. (Outbrain Report, 2014)