Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Customer Spotlight - NOKA Chocolates

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NOKA Chocolates sources the purest and rarest cocoa beans to achieve chocolate perfection. The same could be said of their brand — it incorporates a tastefully clean sense of style, sophistication and design. And by customizing one of Campaigner's many templates, NOKA was able to create a great-looking mailer that is all their own.

For their template, NOKA kept their color palette down to a mere 3 colors — black, purple and fuchsia — blending nicely with the main image which focuses on their product. The lines of the template are clean and crisp, and the black header and footer mimic NOKA's website, and showcases their distinctive logo above a very appealing product.

With their customized template stored in their Campaigner account, NOKA easily updates the contents for every one of their campaigns — driving discerning chocolate lovers to their site again and again.

Thousands of businesses use Campaigner's built-in templates and editing tools to create customized mailings that look great and deliver measurable results — for newsletters, promotional campaigns, and everything in between.

Manager, Marketing Communications at Protus, Tara has 11 years experience in writing, project leading, and marketing co coordination. As the “voice of Protus” Tara works daily to create unified messaging across all Protus products including MyFax, my1voice, and Campaigner.