Trend Watch: Cocktail components...Mixers, tonic waters, and elixirs are having their day. Spotted: elderflower tonic water from Brands of Britain’s Fever Tree brand; Morris Kitchen seasonal cocktail syrups that showcase New York State produce, including rhubarb for spring and spiced apple for fall (Booth 4726); and Cocktail Crate mixers made from local NY ingredients, including Lavender Bloom and Spiced Old Fashioned (Booth 4746).

I truly love that the language of culture is spoken through food. In this giant convention, in this fabulous city, I get to tell all about my childhood in Iran through a simple little drink. What a fabulous experience, what a welcoming audience, New York we love you, and thank you for loving us. #sffs14 #newyork #sofiwinner #organic #iran #persian #drinkquality

The specialty food industry is more competitive than ever. Find out what retailers and producers are doing to make their businesses stand out. Plus: a spotlight on New York, including rising cheesemakers and single-focus stores; interviews with industry innovators Josh Tetrick and Doug Rauch; and the reimagining of classic condiments.