#Adwords

Although advertisers pay to have their ads shown on Google’s (or Bing’s/Yahoo’s) search results page (SRP), Google still wants to make sure that their SRPs are full of the most relevant content, which is where Quality Score comes in.[Continue Reading...]

Advertisers deserve a tool that provides proven bid optimization and reliable bid-modifier automation. It is no longer enough to only optimize keywords. Here, we answer a few questions that will demonstrate why you deserve more than last year’s bid-optimization algorithms.[Continue Reading...]

Even if you have completed some of these before, it’s wise to perform these regularly to tighten the nuts and bolts of your search campaigns. These 9 tips will help you clean up the clutter, run efficient campaigns and get more comprehensive with your analytics. [Continue Reading...]