The importance of human resources has accelerated the development of internal marketing.

Browse By Issue By Author. Users should refer to the original published version of the material for the makreting abstract. Pay the publication fee and send a proof of payment.

Skip to main content Skip to main navigation menu Skip to site footer. A significant increase in the importance of marketing research as a condition of marketing strategies could be observed as well as the development of modern banking services distribution network, although the level of development is still much lower than in the EU. Fees and commissions were of increasing importance for banks. The example of the design of materials Authorship Statementon the Submitted Paper.

Marketing bankowy – Wojciech Grzegorczyk – Google Books

Vol 20 No 1 Bankoay Akademii Ekonomicznej w Poznaniu. One could see a rapid increase grzegorcsyk the quantity and quality of banks’ offer as well as an increase of promotional activities professionalism. Punkt zwrotny nowoczesnej firmy. However, remote access to EBSCO’s databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost grzegorczjk or avoidance for a non-subscribing institution.

This abstract may be abridged. No warranty is given about the accuracy of the copy. Pluta — Olearnik, M. Its aim is to improve the system of internal communication and responsiveness to the needs of others. Main page About edition Search the website Instructions for authors Editorial board Contact information. Open Science in Ukraine – site development for scientific journals.

Vol 29 No 4 Abstract This grsegorczyk presents the role played by staff especially in service companies. A properly trained and familiar with the mission and the everyday tasks staff ensures the development of the organization.

EBSCOhost | | MARKETING-MIX STRATEGIES OF BANKS IN POLAND.

Scientific Journal of Polonia University. Prices were established more frequently on the basis of price competition and demand.

Marketing w teorii i w praktyce. We see employees as internal customers. There are many different measures for bank marketing banklwy Customers evaluate the quality of the product intangible based on the behavior, knowledge and skills of employees with whom they have direct contact.

Despite the economic crisis in Europe the capitals of banks in Poland and their financial performance were increasing.

Marketing activities of banks implemented since the mid- 90s over time become fully professional. It is an important strategic element of any organization. Vol 24 No 5 It can therefore be concluded that marketing and the use of marketing-mix instruments were an important factor in these effects. grezgorczyk

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