Step-1 Lay the Groundwork.
1. A stronger website: The longer your website has been around, accruing authority and links the better.
2. A network to draw on: In order to rank quickly for a keyword, it’s very useful to have a built-in network to share new content with.
Step-2 Do Your Initial Keyword Research
1. Choosing a keyword with good volume, but not too much volume- In general you don’t want to target a keyword that has low relative search volume if there’s an equivalent term that is much more popular.
2. Choosing a keyword that’s relevant to your business model- You’re more likely to succeed in ranking for a keyword if the term is relevant to your site and your business.
Step-3 Check Out the Competition
1. The domains and URLs – How many are exact match domains? Does every URL in the top 10 include the keyword?
2. The titles – How do the title tags incorporate the keyword?
3. The type of content that’s ranking – Product pages? Blog posts? Videos?
4. The types of businesses that are ranking – Are they huge brands? Small businesses? News sites?
5. How authoritative those sites are – You can use a plugin to check the age of the sites in the top 10, the size of their link profiles and so on.
Step-4 Conceptualize the Content
Step-5 Execute and then Optimize your keyword.
Step-6 Publish and Promote
Step-7 Analyze.

If your site is not in the index, you’ve been penalized and you need to investigate further to understand the issue.
If your site is indexed and has simply fallen off the rankings, it could be that other more authoritative sites have taken root and are simply outranking you.

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