“There are two aspects to channel development. First, the management team has to have an omnichannel view. [Next], all the experiences…all the branding has to be unified, has to be one single experience.” — Thomas Vaarten,
E-Commerce Manager, A.S. Adventure

Omnichannel marketing FAQ.

How do we improve our omnichannel maturity to become an experience business?

We recognize that consumers aren’t static. So how do we avoid dropouts during the customer journey?

Use a marketing platform that provides flexibility with rich audience insights, so you can identify shifting trends and adapt to changing audience needs with the ability to start, stop, pause, and restart campaigns.

How does Adobe help to drive an omnichannel experience?

Adobe Campaign can consolidate data from across channels and systems (CRM, POS) into an integrated customer profile. Use profile data to orchestrate digital and offline experiences that are consistent and targeted to the right audience.

We need to act in real time if we’re going to succeed with our omnichannel marketing strategy. Can you help?

Yes. Adobe Campaign allows you to interact with your customers at the right time with the right offer based on their behaviors. Integrations with Adobe Analytics provide real-time insights, so you can provide the most relevant experiences in context.

How do Adobe solutions optimize experiences to improve performance across channels?