New Shopify launch for Athleisure wear brand, Fitroya

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We recently designed and built a bespoke Shopify store for a new Athleisure brand Fitroya and it's live!

Who are Fitroya?

Fitroya is an exciting new company looking to make an impact in the highly competitive women’s Athleisure sector. They make and sell high quality and fashionable pieces for activities from running, yoga and swimming. They wanted a bespoke custom look for their Shopify store to help them stand out from the competition. We were delighted to be given the opportunity and happy to oblige.

As a new brand, we wanted the website to introduce them to users who might not be familiar with who they are and what they do. It was important that from the off that we celebrate their product. This allowed us to showcase what they do best against a clean and minimal background.

Fitroya Shopify website on iPad

What we did and why

We are really happy with the results for this site which looks great in mobile and desktop. Everything has been designed with the user in mind, to provide them with the best shopping experience possible.

Modern web users are quick to make up their minds and bounce off to another site. So we wanted to showcase the companies unique selling points with this neat, stylish bar.

It is equally important to get the best points across on the product pages, which is why they are media heavy, with quality pictures. Whilst, of course, having a responsive loading to keep the site as speedy as possible. The products also have a graphical bar explaining the best selling points of the products to the customer.