Q2 2018 Seller Trust Index highlights:

GSTI

U.S.: RhythmOne maintained the top spot, while PulsePoint rose two spots compared to its March 2018 ranking to secure the No. 2 ranking. Oath broke into the top five by climbing four spots. Rubicon Project rose eight spots to earn the No. 6 position.

International: Google AdExchange and RhythmOne were No. 1 and No. 2 again, while PubMatic rose two spots to earn the No. 3 ranking. District M (No. 4) and Oath (No. 5) round out the top five.

MSTI:

Global: RockYou ranked No. 1, up from the No. 2 spot on the March 2018 MSTI. RhythmOne rose from No. 9 in March to No. 2 in June, while GroundTruth earned the No. 3 spot. YouAppi (up 11 spots to No. 4), Oath (up three spots to No. 5), and MobFox (up four spots to No. 6) also made significant gains quarter-over-quarter.

Global quality ratings are based on an analysis of overall effectiveness assessing multiple factors, such as viewability, fraud, engagement, domain masking, network quality and more, in compliance with recognized industry standards.

Disclaimer: The content of this blog reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”

SUBSCRIBE TO THE PIXALATE BLOG.

THE FIRST STEP IN AD FRAUD PREVENTION.

Your email address is safe with us. We won't spam you or share with anyone.