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Hitting you up with some more Levi’s action, this time from Japan. Levi’s Japan has launched a new service for all of those who wanted custom jeans straight out the box. Following in the footsteps of Nike I.D it is now possible to get custom jeans direct from Levi’s with the ability to pick the cut, wash, wear, and details such as rivet colour and paint spatters.

If you have tree trunk thighs or long legs then you’ll find it hard to find jeans that fit exactly the way you want them to. Things would all be so much easier if someone would customise your jeans for you before you bought them. But who would do such a thing? If this were a TV show, at this point ‘one man denim workshop’ Ande Whall would burst through a wall and say an unfunny line. But it isn’t so I’ll just have to link to their site.