Retail Intelligence

As the unruly tourists saga continues, Hell Pizza decided to join the conversation with a billboard 'launching' a limited edition pizza.

With creative and media from BC&F Denstu, the billboard went up on Friday in Auckland reading ‘Unruly Tourist Pizza – may contain ants and hair’, two items the family claimed was in their food during a string of incidents across the country.

Hell Pizza said, via its Facebook page, that the new pizza would only be available to the tourist family, with terms and conditions stating it is only available to those who have “stolen a rope, trashed a beach, and received a deportation notice in the last seven days.”

This follows on from other Hell Pizza stunts, including the recent '3 Little Pigs' limited edition pizza to launch its free-range meat based offering.

The campaign was themed around the popular children's story of the same name, with each type of pork - hay-infused pork belly, wood-smoked pork and fennel sausage, bacon lardon bricks - representing how the pigs built their individual houses (hay, wood, and bricks).

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Where there is a gap in the market, it will eventually be filled. So, has reigned true for the poorly timed disappearance of Candy Hearts and Krispy Kreme’s new ‘Conversation Doughnuts’ which have seemed to take the place of the classic Valentine’s Day candy.

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

As 2018 comes to an end, what a more fitting Instagram page to celebrate than our own. NZ Retail Magazine has had a busy year, and keeping readers up to date through our Instagram page has been an important part of that. Plus it looks pretty good if you ask any of us.

Christmas is a time for indulgence and wonder, leading creatives to think fast as the call for new Christmas creations comes earlier every year. Often taking the lead on creative initiatives to everyday situations, Giapo kitchen has released two new Christmas themed ice cream wonders.

As 2018 comes to an end, what a more fitting Instagram page to celebrate than our own. NZ Retail Magazine has had a busy year, and keeping readers up to date through our Instagram page has been an important part of that. Plus it looks pretty good if you ask any of us.

Let the retail store name generator rebrand your business

We know every shop name is chosen with care and attention, but it's a crowded market out there, and sometimes the results can seem a little random. Instead of fighting that randomness, we thought, why not just go with it?

If you were born in a leap year, you can add some not-so-exotic spice to your business name with our random French or Italian word generator. If not, carry on to the next table.