In a pre-taped package that aired Thursday morning, the couple addressed recent divorce rumors for the first time together.

"It's funny," Chip, 42, told Jenna Bush Hager. He continued, laughing: "I mean, when I think about these circumstances, I think they're hilarious. I'm like, 'I can't believe that these things are happening to us.' I mean, who would care about that?"

Joanna also brushed off the rumors: "I'll hear someone come up to me and say, 'I hear you and Chip are getting a divorce.' I'm like, 'Where did you hear?'"

"We do our due diligence in letting people know, as much as we can, this isn't us," she added.

It's not the first time the couple has slammed tabloid gossip. Back in August, Chip shut down divorce rumors with three simple words. In response to a fan who tweeted, "I'm so sick of these 'stories' claiming @joannagaines and @chippergaines breaking up," Chip replied: "Won't ever happen ... you can take that to the bank! #loveOfMyLife."

Earlier this year, Joanna, 39, had to deny two separate rumors that she was leaving HGTV. The first claimed she was starting her own line of face creams, which she debunked in a blog post. The second claimed she was leaving "Fixer Upper" to start her own skincare and makeup line, which Joanna called "a SCAM" on Instagram.

"We have nothing to do with it and have been trying to stop it for some time," she wrote.

The Gaineses have stressed in the past that their marriage and family come first, even as they continue to take their lifestyle brand to new heights.