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There’s an unlikely marketing stunt that is becoming increasingly popular in Australia that is combating the decline in retail foottraffic. Interestingly, it’s something that, 20 years ago, probably would have deterred customers. And the best thing is, this tactic can be implemented in your business with some thought and strategic planning; The Queue. Looking back…

Recently you would have seen our Facebook and Instagram posts on the Cross family from Bunbury, WA. Suzanne and Ian were very pleased to announce that they had sold the 1st Division ticket in lotto on Saturday 19th March 2016. As a result of this sale, the comms team spoke with Suzanne and Ian to…

Do you use it? I do, and I love it! Looking for a recipe? Looking for party theme ideas? No need to comb the web for each individual need. There’s a one stop shop… so to speak. Head to Pinterest. It’s your friend. You’ve probably heard people speak about this made up word. (don’t you…

We all like something for free… right? A free coffee, half price pair of shoes, 25% off clothes – yes please! COUNT ME IN! I can be very loyal… VERY LOYAL…! If it means I’ll get a new pair of shoes out of it! Loyalty programs are a structured marketing strategy designed to encourage customers…

With Easter just around the corner what are you doing to entice customers into your? Are you then inspiring them to come back…? Back in the day building a striking window display highlighting the products in store was an essential part of your business. An effective shop-front could stop customers and potentially bring them…

Last week I was lucky enough to attend my first EVER trade fair… Boy! What an experience. So many beautiful products; so beautifully displayed. Where to start… Display after display of eye catching products. My love of all things vintage soon saw me drawn to miss rose sister violet’s amazing selection of products. Hand made,…

With just under two weeks to go until Valentine’s Day, now is the best time to promote that your store is a Valentine’s Day card and gift destination. Several newsagents are already doing this extremely well via Facebook; here are a few of the brilliant posts we’ve seen on our newsfeed. While putting together a…

The MPA’s Weeklies Promotion, the first of three announced newsagent-exclusive promotions, kicked off yesterday. This promotion will allow customers of participating newsagents to be in the running to win a Brand New Holden Barina Car and daily cash prizes worth over $19,000. A statement from the MPA below: The promotion launched yesterday and approximately 80-90% stores were…

With just a few days left till Australia Day, now is an ideal time to market the Australia Day stock you have in-store, and any promotions or events you have may have organised. The traditional Australia Day BBQ will be occurring on pretty much every street next Tuesday, meaning this weekend will be a prime shopping…

An ANF initiative has got the wrapping machines for six ACT newsagents and one Goulburn newsagent back into top working order, while setting up a structure for long term servicing peace of mind. After 12 months of negotiation and organisation, the Ronaii Wrapping Machine Technician from Aldus Engineering, Sydney, spent four days servicing 21 wrapping…

This morning Network Services announced that they will, over the next six months, move all retail distribution activities presently provided by Network Services to Gordon and Gotch. “The ANF have been in consultation with both Bauer and Gordon and Gotch over the last few months. As this is a delicate matter we have respected the…

Most retailers get behind major holidays and celebratory events such as Christmas, Valentine’s Day and Easter—but what about lesser known multicultural holidays and celebrations? Doing some research into the multicultural holidays and events celebrated by your customers could prove to be beneficial to your business—so many of these celebrations revolve around gift giving. Getting behind…