Past News Releases

Reports reveal that one of Webrageous’ PPC advertising clients made a huge saving of $374.64 per conversion during a one month period, while many of the company’s other advertising clients were not far behind.

Throughout a one month period, this particular client managed to generate 147 conversions from its Paid Search marketing campaign. In the same month, however, the same client benefited from 105 conversions, generated as a result of its Display Network advertising campaign.

The number of conversions is clearly lower via the Display Network than those generated on the Paid Search Network, but the Google AdWords Display Campaign outperformed the Paid Search Campaign overall thanks to a number of other very important areas.

“The Display Network Campaign generated almost 7,000 clicks during a one month period for this particular client, while the Paid Search Campaign only generated around 4,500 clicks,” explained David Chapman, Director of Marketing at Webrageous.

Mr. Chapman was also proud to confirm that the same client ended up paying $374.64 less per conversion during that month via the Display Network. The savings illustrated are amazing reductions and proof of the fact that the Google Display Network is very much an area of online marketing worth investing time and money in.

This particular client received 29% less conversions from the Display Network Campaign when compared to the Paid Search Campaign, but also made a huge saving of $374.64 per conversion.

For more information on the implementation of Google Display Campaigns or for an insight into the management of advertising via the Google Display Network, contact the online marketing experts at Webrageous at 530-553-4111 or visit the company’s website at http://www.webrageous.com for more information.