So I was watching tv the other day and saw a commercial for a company called Blooom. I was like wait three o's? Now of course the add an extra letter, misspell has been en vogue over the last 8 years. Fiverr.com probably the most famous example, then BrandBucket started accepting a lot of misspelled names.
In their December newsletter BrandBucket listed misspells as 6% of all keyword related … [Read more...]

Here lately, my inbox has been inundated with emails referencing wanting to send me, rather my company, business if I would click a link and join Alignable.com.
As I would soon come to learn, Alignable.com is a small business networking website acting as a path to customer referrals, recommendations, and local business insights.
I ignored the first couple of emails until I began receiving … [Read more...]

In a Press Release today, Apple announced that its new Headquarters will be named Apple Park.
The new 175-acre HQ will have 12,000 employees in a ring-shaped, 2.8 million-square-foot main building which is clad entirely in the world’s largest panels of curved glass.
Apple also announced the theater at Apple Park will be named the Steve Jobs Theater. Opening later this year, the entrance to … [Read more...]

There was a really cool story on BBC.co.uk that was sent to me by Adam Yamada from Yamada Media.
Domain investors and branding firms spend most of their time selling names or creating names for business, but there is a 16 year old Brit that is making money naming babies.
Beau Jessup is a 16 year old from Gloucestershire who created a website called Special Name, the service helps give … [Read more...]

Brand protection company and domain name registrar, MarkMontior registered at least 79 domain names yesterday that are what some domainers call brandable domains; 5, 6 and 7 letters that do not spell a word.
They do not seem to be typos of famous brands and almost all were hand registered.
All of the domain names we tracked are .com's
Here is the … [Read more...]

Bill Simmons formerly of Grantland and ESPN has new show coming out on HBO called "Any Given Wednesday."
In February Simmons started a new website called "The Ringer" he hired several former Grantland staff to work with him on the new website.
Recently Simmons gave some insight into how they came picked the name The Ringer. The newsletter post details all the names they thought about both … [Read more...]

Yesterday Bernie Sanders won the first Democratic primary of the 2016 election beating Hillary Clinton by over 20%.
What has become the rally phrase for Mr. Sanders supporters is "Feel the Bern".
I reached out to the owner of the domain name FeelTheBern.com last night who confirmed the domain name was for sale, which was just registered in February of 2015.
""To start off I never intended … [Read more...]