Technology, Media and Telecomms

NIELSEN lawyers have rich experience in modern
technologies, namely in information technologies and
telecommunications, internet business, and other online
activities.

In the area of modern technologies, we provide
services to clients wishing to protect their investments as well as
to supplying companies building long-term relationships with their
customers. Use of modern technologies in business gives rise
to a number of legal questions in terms of regulation
(protection of personal data, internet advertising, and
online gaming), internal company matters
(protection of know-how and intellectual property
rights andemployment aspects), business
matters (fair performance acceptance rules,
copyright and licences, international
legal relations, Service Level Agreements -
SLA, etc.) and the latest phenomena in the form of new IT
business models (Outsourcing, Cloud Computing, and
nbsp;Virtualisation).

In Media Law, we provide legal support and advice to
periodical publishers, broadcast operators, media monitoring
agencies, and other media market participants. In addition to
regulatory matters (broadcasting, advertising, lotteries,
and public contests), we provide consultancy services in
respect of proper employment arrangements,
relationships with external providers and
copyright and other related rights. We advise our
clients on the protection of personal rights and company
reputation and focus on the issue of internet
media.