Tag Archives: Customer Intimacy

Scott Kirsner’s HBR article, The Biggest Obstacles to Innovation in Large Companies, analyzes a survey of large companies who were asked about obstacles they face when tackling innovation. Top responses include the importance of politics, lack of executive alignment, a culture that doesn’t embrace change, and an inability to react to disruptions. I couldn’t agree […]

At enlight, we’ve always promoted the importance of market insight – about customers, competitors and the industry – to drive strategy. Here’s the way we break down the insights typically used by companies to manage their businesses: 1. Native Insight: the institutionalized views that drive financial and operational metrics; Native Insight reveals what the […]

Follow enlight via Email

Enter your email address to follow enlight and receive notifications of new posts by email.