Conversations that build the brand

I fondly remember the theme song for a particular advertisement, “I’d like to teach the world to sing, in perfect harmony…”

Today, it’s one of the top brands in the world. To continue the conversation with it’s publics, and to build affinity, they have now got a brand historian sharing the nitty gritty details of the brand with it’s audiences..

Issn’t that interesting? Would you be keen in finding how this particular brand came to be? Or how about visiting the brand fanatic’s house?

It’s creating a third party to endorse your own brand, it’s sharing the brand story to build affinity; it’s ultimately building a reputation for the brand to go on for years to come.