According to the website, "Email now plays a big part in everyone's lives especially that of buinsess. As a business tool it...
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According to the website, "Email now plays a big part in everyone's lives especially that of buinsess. As a business tool it enables you to communicate with your staff, your suppliers and your customers. So just how can you use email effectively to market your business to new and existing clients? This textook will teach you the basics of how to market using email.

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This is a free, online textbook offered by Book Boon.'This eBook will focus exclusively on email marketing and the strategies...
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This is a free, online textbook offered by Book Boon.'This eBook will focus exclusively on email marketing and the strategies used to implement it.When considering a definition for email marketing, there are a number of ways to define it from the broad to the specific. Essentially, email marketing is the act of sending out emails to customers, both current and prospective. Here are some key components to what a successful email marketing campaign does:Direct Email - Emails are sent directly to current and potential customersRetention Email - Frequent and regular emails are sent to current customersEmail Placed Ads - Marketing ads are placed within emails sent by othersYou can think of these components as analogous to marketing by mail. Emails sent directly to current and potential customers are like flyers and envelopes that fill a mailbox. Frequent and regular emails are like printed newsletters sent to regular and loyal customers. Marketing ads within emails are like marketing ads within a newspaper or magazine.In this eBook you will learn how to improve the success of your email marketing campaigns.'

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This is a free, open textbook from Saylor Foundation.'eMarketing: The Essential Guide to Online Marketing by Rob Stokes, a...
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This is a free, open textbook from Saylor Foundation.'eMarketing: The Essential Guide to Online Marketing by Rob Stokes, a marketing guru and CEO of Quirk eMarketing, Sarah Blake, and his team of QuirkStars, consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online marketing, including chapters on each of the following areas: * Search Engine Marketing * Affiliate Marketing * Web Analytics and Conversion Optimisation * Web Development * Online Copywriting * Online Advertising * WebPR * Online Reputation Management * Pay Per Click Advertising * Viral Marketing * Social Media Marketing * Search Engine Optimisation * eMarketing Strategy * Market Research * Mobile Marketing * Crowdsourcing * Customer Relationship Management It also features a glossary and index as well as summaries, learning objectives and discussion points for each chapter. This eMarketing textbook offers students information that is highly applicable with examples to which they can easily relate. It is a must-have guide for each and every undergraduate and post-graduate marketing student as well as anyone working in the digital or traditional marketing sphere.'

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This is a free, online textbook offered by Book Boon. There seems a need for a research book which can cover the relevant...
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This is a free, online textbook offered by Book Boon. There seems a need for a research book which can cover the relevant issues in a simple and palatable form for the readers and make them engaged in the process of research. This book attempts to attend to the above stated issues by introducing technical and analytical concepts in a very accessible manner. Some of the readers may get really interested in the field of marketing research after reading this book and so this book can be called a primer and simple background for understanding advanced technical textbooks in the field.There are eight chapters in this book, each of which focuses on a specific issue relating to the marketing research project. The first chapter introduces the marketing research process and discusses in details the scientific research approach and how to define the research problem. Chapter two and three explain the exploratory and conclusive research designs.These chapters form the basis of the following chapters on sampling (chapter 4), measurement and scaling (chapter 5). Questionnaire building is discussed in details in chapter six followed by data preparation and preliminary data analysis (chapter 7). The last chapter focuses on report preparation and presentation issues.

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This is a free, online textbook offered by Book Boon. The field of marketing has experienced unprecedented developments in...
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This is a free, online textbook offered by Book Boon. The field of marketing has experienced unprecedented developments in the 20th century which have continued at no lesser pace in the 21st century. Within the last few decades shifts have been observed in the marketing thought, marketing practice and every direct and indirect issue and function related to marketing. The constant shift in the field has led to many interesting developments including the field of marketing research.Despite the accessibility and prevalence of research in today’s society, many people when asked, share common misperceptions about exactly what research is, how research can be used, what research can tell us, and the limitations of research. For some people, the term “research” conjures up images of scientists in laboratories watching guinea pig and chemicals experiments. When asked what is ‘marketing research’ people associate it with telemarketer surveys, or people approaching them at the local shopping mall to “just ask you a few questions about your shopping habits.” In reality, these stereotypical examples of research are only a small part of what research comprises. It is therefore not surprising that many students (and managers) are unfamiliar with the various types of research methods, the basics of how research is conducted, what research can be used for, and the limits of using research to answer questions and acquire new knowledge.As an active researcher, academic, consultant and trainer, I find the students and managers I interact with struggling to understand the various issues associated with marketing research. When probed they express three major concerns: 1. incapability to comprehend research language used in most books; 2. the coverage of most books and its usage in real life; and 3. Relevance of the examples used. Most books in the subject area are comprehensive and cover the subject in minute details but majority of the time readers require an overview and not the most in-depth understanding of a specific phenomenon. The heavy emphasis on technical language and the little found use and relevance of the books disengages the readers from purchasing, reading and understanding the research books and in turn these readers remain distant from the research process.Therefore, there seems a need for a research book which can cover the relevant issues in a simple and palatable form for the readers and make them engaged in the process of research. This book attempts to attend to the above stated issues by introducing technical and analytical concepts in a very accessible manner. Some of the readers may get really interested in the field of marketing research after reading this book and so this book can be called a primer and simple background for understanding advanced technical textbooks in the field.Every attempt has been made to keep this compendium simple and accessible however sometimes the use of jargons (technical terms) becomes necessary. In such cases, examples have also been added to make it easier for you to understand the phenomenon.

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This is a free textbook offered by BookBoon.'Textbooks on the subject of marketing research are often overwhelming to the...
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This is a free textbook offered by BookBoon.'Textbooks on the subject of marketing research are often overwhelming to the layperson, focusing on abstract concepts and using difficult terminology in their explanations. By contrast, this short and accessible e-book primer, Essentials of Marketing Research: Part II, focuses in on fundamental concepts and techniques with a minimum of abstract theory. It can be downloaded for free here.The text is divided into four chapters, each of which discuss an important aspect of marketing research: measurement and scaling, questionnaire design, data preparation and preliminary data analysis, and report preparation and presentation. Some of the many topics discussed include fundamental properties of measurement scales, comparative and non-comparative scaling (such as Q-sort, and the Likert scale), questionnaire design, data analysis, and writing a market research report.Charts and tables are used throughout the text, and abstract concepts are always explained with direct and easily-applied examples.Readers who are interested in a basic introduction to fundamental marketing research concepts and theory should refer to the Essentials of Marketing Research: Part I'

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This is a free book offered by BookBoon.'This book provides a refreshing introduction to the three fascinating and...
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This is a free book offered by BookBoon.'This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public relations and leadership. Aimed primarily at University undergraduate and postgraduate students (as well as those studying A-levels) in business schools, within the humanities and social sciences, and communication and media studies, the book examines and explores in a unique, provocative and iconoclastic manner the major theories, models and trends in the three fields.'

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״In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von...
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״In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alter­native world view can refute the charges and put forth a positive moral evaluation of advertising¿s role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.״

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This is a free, online textbook offered by Book Boon. "Looking to use social media, SEO and website conversion optimisation...
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This is a free, online textbook offered by Book Boon. "Looking to use social media, SEO and website conversion optimisation for your business? Download this short but heavyweight guide by Nick Pateman and Dan Holt, Partners in Siteseen Ltd - one of the UK’s largest online networks.״

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