Windows Phone rebrands Marketplace

You know what, credit where credit is due. I thought that the launch of Windows Phone would be a disaster. Let's face it - Windows Mobile was advanced for its time, but it was clunky and a nightmare to get right. I still have a bald patch from the hair tearing I did trying to get my HTC HD to sync up to Tom Tom. In fact, I may need to pour a drink while I write this post.

But, Microsoft has pulled it out of the bag to give us an elegant, articulate new OS that delivers something and that is echoed further in that more and more operators are porting their apps over to Windows Marketplace as well as Android and iOS.

But in a clear avoidance of the "if it aint broke, don't fix it" mantra, Microsoft has decided it's going to start tinkering already and looks like it's changing the name of the Windows Marketplace to Windows Phone Store, along with the App Hub which now becomes the Windows Phone Dev Centre.

It makes sense from a logistical point of view since Windows 8 has its own 'Windows Store' and Microsoft clearly wants a bit of brand synergy here. And for the end user, we can't imagine it'll cause too much confusion.