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ASDA Photo

Asda has more than 200 Photo Centres within their stores across the UK. However, awareness of the Photo Centre offer amongst Asda shoppers was limited to mainly photo prints, due to the lack of a clear proposition and effective in-store collateral. Our work covers responsive site design/build and NPD through to social marketing, store layout and POS and champions the uniqueness of an emotive category and set the course for omni-channel customer growth and engagement.

Working closely with Asda Photo's online development team we design and develop various landing pages of their responsive photo and gifting e-commerce website - including the homepage - all informed by detailed analysis of traffic and a user's journey and experience of the site.