Tips & tricks to help you get the most out of your online advertising.

WordStream’s Best of the Month: November

Already stressing out about the traffic or the weather (or both)? Before you set off to wherever you’re going this weekend (which is probably work, if you’re anywhere other than the United States), check out WordStream’s best posts from November.

Oh, and I won’t be making any lame Thanksgiving jokes, like, “Be thankful for these awesome posts” – sorry.

1.5 Reasons to NEVER Use AdWords Automatic Bidding: If you’re using automatic bidding in AdWords, stop. Like, right now. In our most popular post from November, Caleb gives you five great reasons to stop relying on automated bidding in AdWords.

3.7 Steps to Master the Google Display Network: Not sure how to get the most out of the Google Display Network? Then read this excellent guide by Margot for the lowdown on everything you need to know about mastering the GDN.

6.Is Email Marketing Effective? Three Examples That Prove It Is: Email marketing might not be as “sexy” as social media marketing, but that doesn’t mean you shouldn’t be using it. In this post, I examine three examples of highly effective email marketing campaigns, and explain how you can apply them to your own business.

7.3 Things My Cats Taught Me About PPC: Cats – devious creatures bent on world domination, or impossibly cute yet refreshingly independent companions? Whether you’re a cat person or not, Randi’s cats taught her a thing or two about paid search. Learn from the wisdom of Randi’s cats, for they see and know all.

8.5 Productivity Tips and Tools for Lazy Marketers: Let’s face it – you’d probably rather be somewhere other than work. If you’re a content marketer, check out my post on how to get more done while you’re in the office so you can spend more time out of it.

10.20 Ways to Improve Your Presentation Skills: Delivering a memorable presentation isn’t as easy as it looks. In fact, it can be positively nerve-racking. Fortunately, Larry offers 20 tips on how you can improve your presentation skills in our final post of this month’s round-up, so read on and get ready to blow your audience away.

Dan Shewan

Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.