The move is in stark contrast to Nissan's tough stance on the company-supplied GT-R supercar used as a safety car in 2009, which resulted in the car company terminating the deal only a few months into the season.

Nissan Australia executive general manager of sales and fleet, Ian Moreillon, told Drive that while it was uncomfortable with beer advertising on the GT-R, it would be happy with the Jack Daniels livery on the V8 Supercar wearing its badge.

"When XXXX was on the GT-R, it happened in a way that we were not totally comfortable with at the time," Moreillon says.

"It became a large sponsor on the car, it was probably a bit beyond what our understanding was. Secondly, the fact that alcohol was linked to a vehicle that was called a safety car, and alcohol and safety don't mix.

"If you look at that as a responsible automotive manufacturer and marketer, you wouldn't do that."

"Jack Daniels is an organisation that puts a lot of resource and energy into making sure that the responsible drinking of alcohol is very present, and public in all of their advertising - even on the cars," he says.

"We're comfortable with that because they're a quality organisation that represents themselves in that very strong message.

"We're the safety car again this year, but it's not worth putting alcohol sponsorship on the safety car - simple as that."

Crennan says the Kelly brothers' sponsors were involved early on in the Nissan deal.

"Nissan's Leaf [electric car] program is based in Tennessee, as is Jack Daniels," Crennan says. "The synergies are quite amazing."