Plugging Up the Holes That Drain Your Profits

02/28/2017

Salespeople will do almost anything for a Qualified Sales Lead

When salespeople are asked what they want from the company, the response is always the same, "Don't give me more leads, give me qualified leads."

Qualified leads are a direct result of a marketing plan based on the sales forecast. Marketing plans need a strengths, weaknesses, opportunities and threats (SWOT) which leads to Objectives, Strategies and Tactics which leads to a qualified sales lead forecast based on the sales forecast. Qualified sales leads equal revenue at a higher rate than raw leads.