ICICI Bank launches Mera iMobile app for rural customers

India’s largest private sector lender ICICI Bank has launched the Mera iMobile app, India’s first one stop banking app for a range of digital services for rural customers. The multi-lingual app allows electronic transfer of funds through multiple payment mechanisms. It also provides weather updates, up to date prices of vegetables in mandis. It helps customers to manage bank accounts, track cards and loans, manage fund transfers, make payments for utility services, and find out information relevant to farmers.