Landing pages are effective for 94% of B2B and B2C companies. But few marketers use their full potential. Join us for a free webinar August 14, 2014 at 12:00 PM EST. Peep Laja, entrepreneur and conversion optimization expert, will teach top strategies for avoiding common mistakes and multiplying the ROI of your landing pages. Sign up for the free webinar now!

Connecting & Collaborating

Sponsored By

The horror of liking everything on FacebookMat Honan writes that he conducted an experiment on Facebook by liking everything the social network sent his way, regardless of how he actually felt about it. The result was chaos, with brand content quickly displacing all messages from actual people. "By liking everything, I turned Facebook into a place where there was nothing I liked," Honan writes.Wired.com (8/11)

Improve mobile marketing in 2014.Download the Forrester 2014 Mobile Trends Report to learn about the mobile innovations that will shape the rest of this year. See why analytics is the backbone of every successful mobile strategy, and learn how mobile can change every aspect of your business. Read the report now to stay on top of an increasingly profitable marketing channel.

Marketer Moments

Sponsored By

Brands land on anonymous apps to reach mobile usersMobile ad campaigns are turning to applications with an anonymity focus in order to reach consumers, such as Vegas.com's campaign promoting its hashtag on anonymous social app Anomo. Brands including MTV and Hulu are pursuing pay-for-play campaigns and native ads on Whisper. "If we can get into people's phones, that's a market we are willing to pay for," said Vegas.com's Dustin Robertson.Adweek (8/10)

Share:

TRUSTe 2014 US Consumer Confidence Privacy ReportConsumer trust is falling. 55% of consumers (down from 57% in 2013) say they trust businesses with their personal information online. For a valuable barometer of consumer confidence, business impact and recommended business practices, download the TRUSTe research report now.

Foursquare was headed for trouble before a May announcement that the company was planning to offer two distinct services, one of which is Swarm, writes Harrison Weber. The company's subsequent relaunch of its namesake app has led to an uptick in downloads, he writes.VentureBeat (8/10)

Going Global: Social Media Marketing for Small BusinessesSocial media is creating new avenues for merchants to promote their companies at a low cost. However, before business owners decide which social media platforms to use for marketing, they need to know more about available options and why they should choose one social media channel over another. In this white paper review some of the most popular options. Download the free white paper now.

Selecting Your Equity Compensation Management SolutionBefore selecting a stock plan management solution, consult our Buyer's Guide to understand the 11 criteria to use in evaluating your options and selecting the best solution for your company's needs. Whether you are purchasing a platform for the first time or making a switch from your current solution, there are features that your system needs to have—make sure you know what to look for in this free Buyer's Guide.

SmartQuote

My feed was showing almost only the worst kind of tripe that all of us in the media are complicit in churning out yet should also be deeply ashamed of. Sensational garbage. I liked it all."