The collection is due to go on sale on September 6th, with prices ranging from 32 – 85.

It is Jameela’s second line for the online retailer. Her debut collection was released earlier this year.

‘These clothes are all little confidence boosters,’ she said at the time.

Fashion forward: The collection goes on sale on September 6th, with prices ranging from 32 – 85

Maximum style: The TV presenter poses in a stunning black maxi dress with a sheer cut-out above the waist, priced at 85

‘I wasn't trying to prove how creative and “edgy” I can be, I wanted to make clothes that women feel proud in.

'Confidence is the most attractive thing a woman can wear.’

Brand Director, Dan Rubel, said: 'We are very excited to have Jameela Jamil on board and are having a really positive reaction to her collection. It’s fun and wearable which our customers love.'

Giving an extra lift: 'These clothes are all little confidence boosters,' she says

Classic look: Jameela says she wanted to make clothes that women feel proud in

The website, an initiative created by the Shop Direct Group, who own Littlewoods and Great Universal – has also joined forces with the likes of Jasmine Guinness, Caprice, Peaches Geldof and designers Ann Louise Roswald, Amanda Wakeley and Preen, who have all created exclusive collections for the site.