Marketers Can Now Capture the 'Voice of the Customer' in the Moment of Truth Using Scientific-Based Self-Service Surveys to Drive Real-Time Actions in Business Processes

February 12, 2013 --

MONTREAL -- (Marketwire) -- 02/12/13 -- iPerceptions Inc., a leading provider of online Voice Of Customer (VOC) analytics derived from actual visitor feedback, today announced the new iPerceptions' Active Research Platform, which raises the bar in VOC Analytics -- while breaking key barriers that have made it impossible for many organizations to use VOC technology. iPerceptions' Active Research Platform includes Free, Plus, Premium and Professional subscriptions, which deliver unmatched functionality at every level and dramatically speeds up time-to-action with a unique self-service survey creation capability.

"Although VOC Analytics is viewed as a critical component of customer analytics -- the cost, time and expertise required to develop scientifically-based surveys and conduct analysis have created barriers for many organizations," said Audry Larocque, CEO of iPerceptions. "Our new iPerceptions' Active Research Platform removes these barriers by making sophisticated, research-based VOC analytics fast, simple-to-use and affordable."

For the first time, marketers with any budget can gain customer insights from iPerceptions Free, which is based on the proven and trusted 4Q Task Completion research methodology and now includes the flexibility of customizable questions and power of unlimited survey responses. This free offering also gives users a KPI dashboard, supports 32 languages and is integrated with Google Analytics.

The new platform includes Plus, Premium and Professional subscriptions, which offer marketers a robust, multi-channel VOC solution that captures feedback through trusted 4Q Task Completion Framework and iPSI Customer Experience Framework, as well as Comment Cards, online surveys, mobile surveys and tablet surveys. Marketers can conduct an unlimited number of surveys simultaneously to gather specific insights without incurring additional cost. This results in shorter, more relevant surveys that deliver highly targeted insights.

"Time-to-Action has become paramount for marketers," added Larocque. "The convenience of online comparison shopping and shrinking product development cycles have made customer loyalty more challenging than ever. Today's marketers don't have the luxury of waiting weeks or months to capture customer feedback, they need to know what inspired customers in the 'moment of truth.' Our new SaaS survey model empowers marketers to create VOC surveys in minutes and gives companies the opportunity to use an 'Active Research' approach to VOC analytics."

The Active Research platform also includes Word and Concept Clouds, which create a visual representation of data -- improving the speed and accuracy of insights. iPerceptions' real visitor, real-time industry benchmarks generate an instant snapshot of performance to effectively evaluate results. Customers using the Professional subscription can also benefit from integration with Tealeaf's customer experience management (CEM) solutions from IBM.

iPerceptions' professional services are now available on Plus, Premium and Professional subscriptions -- making sophisticated VOC Analytics accessible to organizations and departments with any budget.

Availability and Pricing

iPerceptions Free, Plus, Premium and Professional subscriptions are immediately available and can be purchased by visiting www.iperceptions.com. Pricing for iPerceptions Plus starts at $19 per month; $399 per month for Premium and $1,499 per month for the Professional. For enterprise solutions pricing please call iPerceptions.

About iPerceptionsA trusted market research firm and global leader in Voice Of Customer (VOC) analytics, iPerceptions captures customer perceptions at the touch point of choice and at the critical time using advanced intercept technologies and proven research frameworks to deliver action in real-time. iPerceptions' Active Research platform provides advanced business intelligence reporting and global benchmarking to assist in strategic and tactical decision-making. Companies can inject VOC results into current processes and improve the overall customer experience. For more information visit www.iperceptions.com

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