A nationwide realtor referral network…

Lisa Fettner, VP of Marketing for ReferralExchange (real estate agents can submit and receive clients from across the US), joins Thomas Kutzman in the MouthMedia Network studios powered by Sennheiser. Presented by Prevu.

In this episode:

How the role and job of agent has changed in last few years

The need to be hyperlocal while being able to help people everywhere

Why agents needs to be the subject matter expert to help them now and several years down the line, a client’s entire source for real estate

Now it is all about the relationship

How ReferralExchange is superior, algorythms, look at agents’ experiences

Look at agents who want to participate and want to be engaged, while looking at their specific areas of expertise

Handling personal info of referrals

Handle tracking, follow up

Most important factor when referring – protecting agent reputation

The concentration of agents in the market, agents in pretty much every populated zip code

Why ReferralExchange operations are in San Francisco and Sacremento

One big challenge these days—agents don’t call leads or referrals back

Minimizing bias, racial concerns based on photos

Advice to be as personalized and customized for clients as possible, keeping clients in mind