“If [more] information was the answer, then we’d all be billionaires with perfect abs.”– Derek Sivers

My best career achievements have been those that had a positive impact on the lives of others -- while also benefiting the business I have worked for and started. My experience covers design thinking, innovation, communications, brand development, digital marketing, media relations and social media strategy that has resulted in 7 figures worth of free publicity on product launches.

By approaching a problem with empathy and creativity I have used the design thinking principles to help clients identify the obstacles that were stopping them from achieving their goals, and reframe the problems to make them easier to solve.

If you have tried something and it hasn’t worked, then maybe you’re working on the wrong problem. I can help you find the real problem to solve.

My System

PURSUE PASSIONS, NOT PAYCHECKS.

CARE ABOUT THE CUSTOMER.

BE CRAFTY, LOVABLE, SYSTEMATIC, AND HUNGRY

INVEST IN IDEAS THAT MATTER.

READ EVERY DAY, AND A LOT.

DON'T TAKE YOURSELF TOO SERIOUSLY.

SPEAKING ENGAGEMENTS

I have spoken at Yale, Stanford, Princeton, Emerson, Bryant University, Notre Dame, Ohio State, Indiana University, and Valparaiso in addition to numerous conferences on the subject of the changing landscape of arts education, creative entrepreneurship, and innovation.

Please email me for opportunities.

MassChallenge

2019

Judge and Mentor

135 Startup Battle, Boston

2019

Judge

Materiality: From Frocks to Fabrication

2019

Master Class lecture

InsideOut Innovaotion - The Future of the Design, Building and Construction Industries

2019

Speaker and workshop leader

Innovative Social Enterprises

2019

Speaker: Social enterprises and why startups fail.

MassChallenge

2018

Judge

PRSA Boston Social Media Summit

2018

Speaker: Cryptocurrency Marketing Strategies

Innovative Social Enterprises

2018

Speaker and Substitute Professor

THINK TANK:

Future of our Cities: Converging Generations

2018

Participant

Creative Entrepreneurship

2017

Speaker: How artist can connect the dots between art and entrepreneurship

Venture Café

2016

Lead Panel of 5 women on a discussion of Artistic Innovation and the struggles they face in the workplace.

Speaker: How to use fear setting as a way to boost the productivity of your students.

HERE'S WHAT I'VE DONE SO FAR.

The Coin Chat

Co-host

Worldwide

Hosted by Steve Good and Yuri Cataldo, The Coin Chat is your trusted source for all thingscryptocurrency. Each week we dissect important issues in the world of the blockchain and crypto.We cover all you need to know so that you don’t get left behind. Our show is covering currentaspects of everything you want to know about crypto, calling out scams, and covering the latesttechnical moves in crypto coins.

· Created attrition programs, educational seminars, and webinars for a health and wellness center to attract new patients and retain existing clientele, leading to a 15% increase in new patients compared with the same period the prior year.

· Led a task force of staff and stakeholders for a local arts center for the purpose of idea generation for viable marketing and promotional campaign ideas to increase production attendance that were successfully implemented and increased foot traffic in the arts center.

· Modernized a local company’s marketing approach and shifted away from outdated advertising and focused on a niche approach appealing to a younger target demographic.

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Autodesk Inc.

INNOVATION ENGAGEMENT MANAGER - BUILD SPACE

Boston, MA

Developing and nurturing emerging relationships in the innovation community and the architecture, engineering, and construction industry.

IndigoH2O - Premium Alkaline Mineral Water

Founder/CEO

South Bend, IN

2015 BEST TASTING WATER IN THE WORLD!!

AWARDS:

2015 Gold Medal Winner -

Berkeley Springs International Water Tasting

2014 Silver Medal Winner -

Berkeley Springs International Water Tasting

2013 Bronze Medal Winner -

Berkeley Springs International Water Tasting

SWAG BAGS:

2015 Oscars

2014 Golden Globes

2014 Emmy's

2013 MTV VMA's

FEATURED IN:

IndigoH2O has been featured in 100+ articles, including the following:

With state of the art 3D scanning and 3D printing technologies, we provide bespoke 3D Printed Sunglasses for every unique individual.

Evangelist and business strategist responsible for marketing functions of a 3D-scan-to-print startup in the wearables space with a limited budget, including brand development/management, product advertising, media outreach, marketing collateral, social media, lead generation, and events.

Grew company’s web presence and global brand awareness in less than a month through events, social media posts, Facebook ads, and Google AdWords campaigns leading to a prelaunch email list of over 4,000 prospective customers.

The major in the Business of Creative Enterprises is among the first of its kind in the country. It integrates Emerson’s strong foundation in communication and the arts to help students prepare to be leaders and managers in the creative economy.

• Developed and launched a $2.6M new program, the Business of Creative Enterprises (BCE) on a shoestring budget. Used design thinking techniques and emerging technology to transform a notebook of ideas into a fully-staffed and fully-functional program that attracted 400+ applicants (44 of whom were accepted) – all within a year.• As Executive-in-Residence (Professor of Practice), I taught five courses in the marketing department and mentored a dozen students who wanted to create their own majors. Also led the committee that developed the first two courses and collaborated on curricula for other classes.• Gained buy-in from disparate stakeholders including Board of Overseers, three deans, and six chairs. Facilitated meetings to find common ground, contribute to program’s success and find ways to partner on courses and projects.• Obtained extensive media coverage including NPR, The Boston Globe, and numerous other media outlets. This was one aspect of a multi-channel marketing campaign planned with Admissions and Marketing that resulted in 400+ applicants.• Partnered with leaders, businesses and institutions in the innovation community (e.g., MIT, Olin College and Berklee).

"Yuri's perspective provided me with many useful references and methods with which to market my particular art, while encouraging an entrepreneurial mindset about my work - something many artists, including me, do not naturally feel. I will refer to the notes, texts, memories, interactions, and habits gained from his class as I move ahead in my life as a working artist. "

-Andrea Herrick (Book Art)

"Yuri has twice been invited to speak as part of our Theatre Colloquium series and his presentations have received very positive reviews from faculty and students alike. He provides clear and specific strategies on how to be a successful artist/entrepreneur, how to generate multiple streams of income, and how to develop a skill set designed to pursue opportunities in both theatre and business."

"I was very pleased to have Yuri as a guest speaker for one of my business classes. He did an excellent job of engaging my students with his lively presentation on the value of his education and experience in theater to starting and growing a business. It was fascinating! The feedback from my students afterward was enthusiastic; several said he was the best guest speaker ever!"