New Clipse Video: "Doorman"

Not sure if we follow the logic here--you opt for "tortured, underdog rap group" as your marketing plan for your coke-rap opus, Hell Hath No Fury, then turn around and do the drug kingpin thing for your club record? Very confusing. Or maybe this is all a subliminal admission of the fact that this song is essentially"Dopeman" repurposed with zero acknowledgement of that fact, except demonstrably worse? (Side theory: Malice is pretty much the same rapper he's been for the last five years, but Pusha is taking major plays off in 2009. No?)