Club Industry Magazine is the magazine that you need to have if you own a gym or fitness club. It provides essential information to many items needed to keep a club up to its maximum potential. It also provides articles and tips to expand your knowledge into making sure that you have the best gym or fitness club in the industry.

April 2001 - Table of Contents

Volume 17, Number 4

Features

Eye CandySex sells and fitness clubs have been using it in their advertising for years - with marketing campaigns that predominantly feature young hard bodies. But does anyone really buy that image anymore?

Their Loss, your GainSo your cloest competitor is going belly up. How do you (ethically) feast on his failure?

Fire PowerImagine a marketing compaign that can increase membership, improve community outreach and help save lives. The target? Firefighters.

Focus On

Focus on TechnologyIHRSA 2001 show review.

Focus on Sales / MarketingJuicy tips and ideas.

Focus on RetentionMeeting the needs of senior citizens

Focus on ProgrammingMother's Day and Father's Day can give your club a boost.