Audiology SEO How To Guide

Welcome To the Blog

Welcome to the site, my name is Geoffrey Cooling and I am the author here at Just Audiology Stuff. I have been involved in the Hearing Healthcare Profession for several years now. I initially worked as a Hearing Healthcare Professional for a large national retailer in Ireland. After several years in Practice I was approached to work for a manufacturer, where I was employed for four and a half years.

I recently Co-Founded Audiology Engine with Steve Claridge and we are now offering web-design, audiology SEO and content marketing services to the Audiology Profession internationally. We have had a pretty good response from the profession in the US and the UK so far.

This however is my personal blog, a blog that I have been writing for nearly five years. I haven't been nearly as prolific on here as I once was, but I still post from time to time. You can also catch some more web and marketing specific posts on Audiology Engine. Enjoy and please do comment

Audiology Engine

Audiology Engine was the shared brain child of myself and Steve Claridge. We combine our knowledge and skills to offer web development, audiology SEO and business development functions to the hearing healthcare market. We hope to offer products and services that will establish our Customer's on-line presence and drive their on-line audiology marketing success using

Engaging Copy, Come On Eyes and They Sell Hearing Aids I recently came across Eargo and its consumer website, its another instant fit amplification device. It appears, although I may be wrong, to be set to a generic mid and high frequency loss with four levels of output. I didn’t…

The Audiology Business Model Canvas So, as I said in my last article, I have discovered a really cool tool while doing a post grad, it is called the business model canvas. It allows you to do a deep dive into your business proposal. It should be a living document,…

Understanding Audiology & Future Business Models I just recently have come to the end of a post grad here in Ireland. The subject was Innovation & Entrepreneurship and involved creative thinking, innovation in design and an exploration of several other concepts. The course was excellent and delivered a host of…

I an undertaking a project with the Innovation Academy in UCD in Ireland. As part of the project I am helping out an early stage food start up with some research. The foodstuff is a high quality nutrition balanced packaged noodle portion in different flavours. Please undertake the survey below,…

Unitron Technologies & The Opportunities They Present I believe that the combination of Unitron technologies now available deliver real opportunities to the Independent Hearing Healthcare market. The technology delivers the ability to offer benefits to Patients that may well drive sales, up sales, brand engagement and trust. The technology is…

Making Your Website Work For You We often get asked to assess websites for people, they ask what can be done to drive leads. Some of these sites would be ranking very well but wouldn’t be delivering leads to the Practice. A website is not just a static set of…

Donal MacNally Hearing & Hearing Aids In Dublin The search term above is a very competitive term for hearing aids in the Dublin region. Our challenge as a service provider is pushing our customer sites to rank for that term. That challenge, in the case of our customers, is that many…

25% Market Penetration, Why? Of the 35 million children and adults in the U.S. who would benefit from a hearing aid, less than 25 percent actually use them. Extreme cost is recorded as the number one barrier of entry for the hearing impaired. However I think that needs to be…

A How To Book For Content Marketing in Audiology We have just released a new book on Audiology Engine covering the fundamentals of blogging as a tool in audiology marketing. The book is a comprehensive reference covering the fundamentals of content marketing strategy for Audiology including: Why Inbound The Essentials of Inbound Strategy…

Unite University, An Excellent Conference From Unitron UK I had the very great pleasure to spend two days at the Unite University in Manchester at the weekend. The Unite University is a conference event run by Unitron UK. The conference focuses on education that will make a real difference to…