22 February 2012

LONDON FASHION WEEK: McQ’s Unconventional Accessibility

From the beautiful russet tones of the, ‘fallen autumn leaves,’ which adorned the runway, to the miliary inspired strength and tulle induced frivolity, the McQ Fall collection was an exquisite vision of accessible luxury. Ideals of fabulousness were portrayed with nonchalant attitude as appliquéd flower arrangements embedded on an array of tulle worked seamlessly with deep tones of burgundy, leather and gothic black lace. Without removing the core essence of dark romanticism, haunting beauty and dramatic concepts, Sarah Burton was able to create an aesthetic of boundary pushing approachability, while continuing to encapsulate the rich heritage and innovation of the brand. As the last model transcended into what appeared to be a woodshed, but was later identified as: ‘the Core Club,’ the direction of McQ’s future was confirmed, a portrayal of hyper-luxury, intense drama and unconventional theories, set amidst distinct elements of beautiful accessibility on a gritty raving dance floor.