Role MODEL Robert Gonzalez is living an extraordinary life He’s gone from South America, to a successful modeling career, to becoming one of the most accomplished and well-known florists in the international floral industry today. As a celebrity floral designer, Roberto Gonzalez has gotten...Read more

Have you started your plans for successful Valentine’s Day sales? This year the day for celebrating sweethearts is a Thursday. When the holiday falls mid-week it traditionally means stronger sales due to the ease of ordering a floral delivery and less competition from weekend plans or events...Read more

A beautiful celebratory Fall and Holiday centerpiece that doesn’t break the bank Taking into consideration the labor costs associated with insertion, the over-greening of containers can cut into profits during the busy Fall and Holiday celebration season. By using the new midnight foam...Read more

What are the five favorite designs that drive holiday sales? How can you avoid butt-brush? Why should you purposely create tension during this most wonderful time of the year? And why go faux and have a point? Proceed directly to these and other essential holiday floral in-store and online...Read more

Faux Christmas décor gives a cute, country look to any home or store. Stepping out of your comfort zone into new trends brings new ways to grow your business. Hold a workshop in your store, it’s a great marketing technique to bring in more customers. Customers can come in and work hands on and...Read more

He started his working life as a high school band and choral director. Now he’s one of America’s foremost floral designers, creating floral magic for luxury events all over the world, and designs for the stars. To what does David Beahm attribute his success? Read more

There are two struggles for small businesses- profit and growth. Profit often is seen when a shop develops a loyal customer base and a consistent flow of new customers. Seeing familiar faces is a joy of its own. It helps drive employees to work harder. Happy customers make doing what you love...Read more

EXPAND YOUR HORIZONS Suggestions for seeking and profiting from freelance design projects In today’s market, we see more and more retail spaces closing and the role of the traditional florist changing from necessity. As one door closes another opens and at times we have to welcome the...Read more

Business growth is a common goal. The main goal is to watch our profit rise along with keeping happy and loyal customers. How your business performs has an impact on your business’ growth. Keeping everything organized helps with overall growth. It is important to keep market and competitors in...Read more

CHANGING TIMES Latest sympathy trends reflect evolving traditions If your business includes sympathy flowers, then you know: Cremations have surpassed burials. In addition, more families are choosing life celebrations and other non-traditional ceremonies. And memorial services are often...Read more

(Not) Seeing Red at Christmas It is the Christmas season in your flower shop. You have crafted and curated a magical wonderland of holiday merchandising throughout. Everywhere you turn, there is a new yuletide treasure to behold – and to purchase. But your prospective customer looks vexed. She...Read more