Nov 11

From the Basement is an amazing series of videos created by producer, engineer, and recent Thom Yorke bandmate Nigel Godrich. I have taken the liberty to watch pretty much all of the videos. Besides the videos you know you should see1, white denim was a band I hadn’t heard of, but is worth a watch. Their drummer is incredible, and their sound is familiar, but yet different. I don’t think that is even possible.

What makes From the Basement unique is that it takes a trend I have been seeing lately and gives it amazing production value. That trend is studios putting out video podcasts of artists who record there. Chasing the Moon is another great site that showcases San Franciscan artists. This is smart because we all know that studios are struggling from the availability of home recording equipment. This allows for studios to utilize the internet to have an audience. Studios could offer to make the video for free as a promotional incentive for bands, as long as the band agreed to being in the podcast. If the band liked it enough, and wanted to use it as a official video then some sort of fee could be in place to recoup the costs.

About this Blog

Oniracom is a group of Music Industry Specialists for the Web who present a unique perspective on the entertainment industry by working closely with Artists, Management, Labels, Booking Agents, Media Outlets and other Tech Companies. We have a birds eye perspective on every aspect of the music industry and report what we see, hear, think, and do.