There are many things that you can do to improve the rankings of your web pages on Google and other search engines. Some things are more difficult to do than others. Here are easy-to-implement on-page optimization tips that you can use to improve the rankings of your website.

1. Improve your website speed

Fast web pages are good for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Use Google PageSpeedInsightsto find out how to make your web pages faster.

2. Change the content focus of your web pages

The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages.

Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles.

It often helps to increase the length of the content of your web pages.

3. Use responsive web design

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google.

Google recommendsresponsive web designinstead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device.

4. Switch your website to HTTPS

Google prefers secure websites. Most web hosts offer inexpensive ways to add SSL to your website. You can also get an SSL certificate forfree. Redirect your HTTP pages to the new HTTPS version of your web pages and use thecanonical attributeto show search engines that you prefer the secure version of your pages.

5. Remove duplicate content issues

If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on your site.