"Sausage Party" hits theaters today.

Seth Rogen's new animated comedy, "Sausage Party" has officially launched at theaters across the country and in promotion of the R-rated food film, he pranked a bunch of unsuspecting shoppers at a New York grocery store.

The prank was simple, place a bunch of animatronic, remote controlled foods throughout the store and watch shoppers lose their shit when the items started talking back.

As for the film, it's essentially a food version of Toy Story and it features a star-studded cast of comedians including Kristen Wiig, Bill Hader, Michael Cera, James Franco, Jonah Hill, Danny McBride, Craig Robinson and of course, Seth Rogen.

"Sausage Party" hits theaters today.

Seth Rogen's new animated comedy, "Sausage Party" has officially launched at theaters across the country and in promotion of the R-rated food film, he pranked a bunch of unsuspecting shoppers at a New York grocery store.

The prank was simple, place a bunch of animatronic, remote controlled foods throughout the store and watch shoppers lose their shit when the items started talking back.

As for the film, it's essentially a food version of Toy Story and it features a star-studded cast of comedians including Kristen Wiig, Bill Hader, Michael Cera, James Franco, Jonah Hill, Danny McBride, Craig Robinson and of course, Seth Rogen.