New NRA ad is the most apalling national political ad ever. Seriously. [View all]

It's not just that it's offensive... it is alien. Demented. Even half of Republicans will be scared by it's vibe of the NRA daring someone to take a shot at Obama's daughters.

And it's in wing-nut code. (Not everybody will be outraged that Obama wants schools to be "gunfree zones," or that he thinks "the rich should pay their fair share")

And isn't even about guns! The gun nexus is a perfunctory. It is, functionally, really about how Obama doesn't care about people like you, that he raised your taxes, and that Obama's kids go to a better school then your kids do.