SEO Interview Questions & Answers

Here
are some SEO interview questions & answers arranged & published which
is valuable for freshers & experienced seo experts. Regardless of the possibility that you
are experiencing SEO preparing, these questions & answers can help you to
enhance your SEO learning and abilities. Trust these SEO questions and answers
can help you for enhance your insight inSearch Engine Optimization.

To
index a webpage Google uses the Googlebot software. Caching,Crawlingand indexing of a webpage
are done through Googlebot by collecting details from that webpage.

6) What is Cross linking and what are
the function of Cross link?

Cross
linking is used to refer the process of linking one site to another site and
provide a way to allow the accessing to it.

It
provides the users with reference sites that consists the content related to
the search.

It
doesn’t need to be owned by the same person as it provides the methods that
have been built on the Internet.

It
serves the purpose to display the page on the search engines using search
engine optimization techniques and methods.

The
site ranking is calculated on the basis of the relevance of the sites and then
it is reflected on the search engine.

It
uses SEO tools that provide reciprocal links and inbound links that can be used
as our SEO.

7) What is the main purpose of using
keyword in SEO?

Keyword
is a single word, while a combination of those keywords makes phrases. These
keywords or phrases are used by the search engines to populate the subjects
over the internet. Search engine stores keywords in the database & when
search is done, it will come up with the best possible match.

8) Can you mention the functions of body
content relevance?

Whenever
there is a text that does not have images on the web page is referred as body
content relevance or non-image text. It helps in good optimization of the sites
& also to improve your ranking in the search engine.

9) What are Spiders, Robots and Crawlers
and what are their functions?

Spiders,
robot and crawler, they are all same and referred by different names. It is a
software program that follows, or “Crawls” different links throughout the
internet, and then grabs the content from the sites and adds to the search
engine indexes.

10) What does it mean if nothing appears
on doing search on the domain?

On
doing search on your domain and if nothing appears then there are three
possibilities.

1.May be the site is banned by search engines

2.May be no index by search engines

3.Some canonical issues

11)What is keyword stemming?

The
process of finding out the root word from the search query is referred as keywords
stemming.

12) Name some SEO blogs that you
frequently read?

1.Jimboykins

2.Search Engine Land

3.SEOSmarty

4.MOZ

5.Search Engine Journal

13) What do you mean by Cloaking?

Cloaking
is a deceptive way of optimizing search. In this technique a different content
will be searched by the search engine than what is presented or searched by the
users.

14) How many types of Meta Tags are
there in SEO and what are their characters limits?

There
are two types Meta tags in SEO.

1.Description Meta tag with 150 characters
limits

2.Keyword Meta tag with 200 characters limits

15) How many characters limits in Title tag?

We
can add 70 characters in title tag.

16) What is Google Sandbox?

Google
sandbox is an imaginary area where new websites and their search rating are put
on hold until they prove worthy for ranking. In other words, it checks the
standard of the website.

17) Tell me something about Black Hat SEO?

In
order to get a high ranking in search engine result page, websites go for
various methods and techniques which are characterized by two categories. One
method that is acceptable by search engine guidelines is known as White Hat
SEO, while the other method which is not acceptable by search engine guidelines
is known as Black Hat SEO.

18) Name few Black Hat SEO techniques?

1.Link Farming

2.Hidden text, etc.

3.Gateway or Doorway pages

4.Cloaking

5.Keyword Stuffing

19) Can you differentiate between ‘nofollow’
and ‘dofollow’ link?

Nofollow
links are not passed by search engines bot & therefore cannot be cached or
indexed. Dofollow link is a kind of hyperlink and it passes through all search
engines & it puts an impact over page rank.

20) What is the difference between PR (page rank)
and SERP (Search engine result page)?Page rank is calculated on the basis of
quality inbound links from other website or webpages to our webpage or a
website.

SERP
(Search Engine Result page) is the placement of the website or web-pages which
is returned by the search engine after a search query or attribute.

21) Why the Title Tag in website is valuable?

Title
tags are very essential in SEO, as it tells about the contents on that web
page. Through title tags only the search engine will tell the user, what is
there in the page.

22) What is considered as more significant,
creating content or building backlinks?

Both
are necessary, creating quality content is equally important to building
backlinks. Although, building backlinks are useful in building authority to a
site and for ranking as well, quality content is the first element that is
considered to be more responsible for ranking.

23) Can you mention the difference between
SEO and SEM?

SEM
(Search Engine Marketing), it is used for the promotion of website through
Search Engine Result Page (SERP) , while to optimize the search result of your
webpage or website SEO (Search Engine Optimization) is used.

24) What do you know about LSI?

LSI
stands for Latent Semantic Indexing. This technique is established to obtain
the data by relating the word to its closest counterparts or to its similar
context. For example, if you are searching something with a keyword “CAR” it
will show all the related things like classic cars, car auctions, Bentley car,
car race etc.

25) How will you cross-check whether your SEO
campaign is working or not?

To
check whether your SEO campaign is working or not, the first approach is to
check the websites statistics, which tells you about the origin of
traffic. The other way of checking is to make a search based on the
relevant keywords & key phrases and look for the search result. The number of
search result will tell you whether your SEO campaign is working or not.

26) What is the meaning of competitive
analysis?

Competitive
analysis does the comparison, between the website I am optimizing & the
website that is ranked highly in search results.

27) What will be your next steps if your SEO
methods or technique does not work?

My
first attempt would to try analysis the problem & resolve them step by step:

1.Firstly I would try to see whether it is a
new project & then like to re-check the key words.

2.Also, I would look for relevant key-words
that can be helpful.

3.Even though the webpage and website has been
indexed well & still not appearing on the first 10 pages of search engine
result page, then I would make some changes in page text, titles and
description.

4.If website is not indexed well or dropped
from the index, than it might comprises serious issues
and re-work might be required.

28) What is PPC?

PPC
stands for Pay Per Click and is an advertisement campaign hosted by
Google. It is segmented into two modules CPC ( Cost per click) and CPM (
Cost per thousand impressions) through flat rate & bidding respectively. In
CPC, if the user clicks on the advert, only then the advertiser will be
charged.

29) What is 301 redirect?

It
is a method by which the user is redirected to new page url to old page url .
It is a permanent redirect & it is also useful in directing link juice to new
url from old url .

30) What are Webmaster tools?

Webmaster
tool is a service provided by Google from where you can get backlink
information, crawl errors, search queries, Indexing data, CTR etc.

31) What is keyword density and what is the
formula for knowing keyword density?

From
SEO point of view, keyword density will definitely help to stand out your
content from others. The formula to know the keyword density is ( Total number
of keyword/ total number of words in your article) multiply by 100.

32) What is robots.txt?

Robots.txt
is a text file. It is through this file, it gives instruction to search engine
crawlers about indexing and caching of a webpage, file of a website or
directory, domain.

33) What will you do, for the company website
you are working for, decides to move all the contents to new domain?

The
first step would be to update the previous site with a permanent redirect to
new page for all the pages. After that, I will remove the previous content from
search engine in order to avoid duplicate content issues.

34) Can you optimize the website which has
pages in millions?

From
SEO point of view, for dynamic website, special additional SEO stuffs have to
be implemented.

1.Good Internal link structure

2.Generation of dynamic title & description

3.Dynamic XML sitemap generation

35) What is the latest update in SEO?

The
latest updates in SEO are:

1.Panda

2.Penguin

36) What are the key aspects of Panda update?

Panda
is to improve the search in Google. The latest version has focused on quality
content, proper design, proper speed, proper use of images and many more.

37) What are the key aspects of Penguin
update?

Penguin
is the code name for Google algorithm. Its main target is to decrease the
ranking of that website that are violating the Google Webmaster guidelines.
These guidelines are violated by using black hat techniques like cloaking and
stuffing.

38)
How will you neutralize a toxic link to your site?
Through Backlink Quality Checker you can know who links to your website. Now,
you have to go to ‘ Toxic link’ report, where you will find all the links, that
are harmful to your websites. If there is any link in ‘ Toxic link report’ that
matches with the link on your website, then you can remove it by using ‘Google
Disavov tool’.

39)
What is the main advantage of using Meta Description tag in SEO?

It helps the searcher to
get a brief idea about the page before he click.

40) Which
is the nick name of Google Panda Algorithm Updation?

Farmer

41) Which
hyperlink placed in a webpage passes most link value in SEO?

A hyperlink added in a main
body content portion

42) What
is mean by Inbound Link in SEO?

A hyper link pointing to
our website or website page from another website ( preferably anchored from an
appropriate or relevant keyword)