There is plenty of vanilla out there. As someone who explores various social media campaigns, techniques, and strategies on a daily basis, it gets pretty boring seeing the same old things being spun in slightly different ways. When something truly fresh comes along, I normally applaud.

When I saw Fiat's attempt at being bold on YouTube, I had to watch it again. And again. Each subsequent viewing…

Think your shot at living like an Olympian ended after your high school or college athletic career? Think again. Successful Olympic athletes employ a set of traits and techniques that you can still use to help market your car dealership. The elements that work together to create popular medalists, with…

If you are a member of ADM and are one of the lucky dealers in the USA to be chosen for a Fiat Studio (franchise), I would like to encourage you to take advantage of some free SEO tools and advice. Most Fiat dealers have not started their digital marketing strategies so members of ADM will get a head start.…

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