Microsoft and Nokia, along with AT&T, are gearing up for a huge marketing push of the Lumia 900, to the tune of $200 million rumored to be set aside for popularizing Nokia Windows Phones in the US, with $130 million of those going towards the Lumia 900 alone.

Nokia has never been shy when it comes to marketing the heck out of a handset, and is responsible for some of the most breathtaking stunts in that respect, so we have no doubt that the Finns can create a good show, while Microsoft will bring a disciplined approach to working with AT&T and partners on training reps, and promoting the ecosystem as a whole.

Whether or not this will be enough for Nokia to regain its foothold in the US, remains to be seen. There is no doubt the Nokia Lumia 900 has a distinct enough design with its colorful polycarbonate unibody to immediately be told apart in the sea of Android phones, or compared to Apple's handset, but the main question mark remain specs. In the day when both AT&T and Verizon announced another batch of dual-core handsets with 1080p video capabilities and HD screens, the Lumia 900 was listed with WVGA resolution and 1.4GHz single-core chipset.

Now, we all know that the average phone buyer can't tell an HD screen from a WVGA one, or 720p video from 1080p one, and rarely even cares. As for apps, the Windows Phone Marketplace recently crossed the 50 000 threshold, and developers will start paying real attention once handsets with Microsoft's mobile OS cross the 10 million sold mark.

So, in the next weeks and months we'll probably start hearing about the Nokia Lumia 900 much more, it will be staring at us from bus sides and newspaper ads, in carrier store displays, and from Hollywood movies. Do you think the handset will be a good springboard for introducing Nokia back to the US? Sound off in the poll below, and in the comments.

I'm passive about it because I don't think that Android will suffer too much from it.

I didn't own or care about smartphones until I got my first Android phone. I was aware of Palm, Blackberry and Windows Mobile and hated them all. I actually wanted an iPhone for a while. Then the DROID came out, wanted that but was on T-Mobile so I settled for the CLIQ. I became aware of Symbian roughly around the time I got my DROID X.

You don't have to believe me, but you really don't know what you're talking about.

I would have liked to have seen a 32GB model with HDMI on it. Even with the lack of dual core and HD display, I think this really has the opportunity to become a hot seller so long as the sales people do a good job selling the features of Windows Phone to the right people, like those looking to enter the smartphone space and are looking to check email and do some web browsing on the go.

this is a great start for the Nokia smart phone entry into the USA it has all the specs that a great smart phone should have but Nokia's best is yet to come The Apollo class Windows smart phones are Coming later this year with dual cores hi def screens , NFC and ect. these Nokia super smart phones will be awesome but I don't think I will wait for them because this one is so good why wait? it will get the job done and has classy looks. At CES a new App was shown that will Enable all Windows 7.5 Mango smart phones to use Android apps which means Ha Ha Haaa (excuse My Mad scientist laugh) that us Windows folks now have access to thousands of Android APPs what do you Android fans think now HA HA HAaaa. My first Cell phone was a Nokia it was pretty good they make good stuff

As long as they make a real marketing push with aggressive ads like Samsung V Apple with their Galaxy s 2 commercials, or how Verizon pushed the Bionic. If At & t could do the same with the Lumia 900 then Nokia will be coming back.

I think its a great start to build on. I wanna see what happens when Apollo brings dual cores to the picture. only thing that would have made the current set up better is going with a hummingbird chip over the crapdragon.

I would definately give NOKIA another chance. They are an awesome cell phone company. I remember my Nokia I had on the AT&T network back in 1999. Very good phone for the time period I was in. Except for Motorola, Nokia has been around a lot longer than the current cell phone companies in the US--HTC, Samsung, LG, PANTECH, etc. If NOKIA were using the Android platform, vice WP7, Samsung, Motorola, HTC, Apple and a few others would all be in trouble...because Nokia building an excellent phone. You have to realize, until 2007, this cell phone CRAZE was not really in full force until the iphone launched...then came the OG Droid in 2009 to kick things off and awaken Apple--so there was really no clear market after the iphone launched in the US for Nokia-- which is why they took there business elsewhere. But now....2012--It's a whole new ballgame.

One lumia 900 alone is no magic against super Androids and established iPhone 4s. Plus marketing navigation, CNN, or ESPN apps as main points is wrong strategy. Hardware, design, and camera are what makes Nokia great and its not stressed. Even so what sells nowadays is technology; dual/ quad cores, HD screens, siri, NFC, etc.. Nokia and MS does not have it yet. It makes them look they are behind. Buyers get turned off, aside for the WP enthusiasts.

I really hope that Nokia finds some success with thier smart device here in the U.S.

I'm very interested to try out a WP7, 7.5, or 8 smart phone but until there are better offerings of devices running this platform I am continuing to use my Andriod device. I am hoping that as more competition developes between manufactures offering this OS then the quality of the devices will get even better. There is no doubt that WP has a lot of potential, but I'm just not ready to subscribe to it until I see that there is a bit more support out there for it.

The only problem with this phone and other wp handsets is people don't know about it. For the first time in the history of wp7, we are going to see mass marketing. And that's a good thing. Let's see if AT&T can do for wp7 what Verizon did for android.

I bet manufacturers are glad they didn't jump away from Android when the Nokia CEO told them to do so. This phone is getting funds and support from MS no one has gotten before. It has a nice chance but as someone said MS seems to be seeking out IOS users and those are hard to get.

I am hoping so. Love the idea of Nokia leading the way to improved sales, and getting other carriers a little publicity as well. Verizon's "Droid does" push was really only for one line of phones, but it got everyone interested in Android. I am hoping that happens for WP, getting a strong push for all OEMs offerings and getting all carriers interested in carrying them.

Way to go Nokia. Android's market share would be affected, while iOS would remain strong. You have to consider that fandroids were first Nokia lovers. The only reason why they switched to android was because symbian was left in the dust by the iphone, and symbian lovers hated the iphone so much that they refuse to adopt it even when they wanted to. So their saving grace was android. But now that nokia is back with wp, a lot of fandroids would switch back to nokia :) Fanatics are so predictable :)

Btw, I used to be a Nokia user (not a fanatic), when the N95 was still hot. Switched to the iphone with no regrets.

You arrogance makes me want to vomit. You say things based on zero merit and simply claim your opinion to be fact. I've almost never seen you bring anything positive to the table in any discussion. Anyone who uses the term fandroid, fanboy, sheeple or any variant on either side of this whole android vs. apple arguement would rather have a pissing contest and over talk each other with garbage rather then have a conversation that actually has substance. All you do is bring down the value of this site. You are a parasite.

the lumina 900 is pretty much the only phone on the market that could tempt me to move away from android... i think its very sexy, well designed, and Nokia is a company with a LOT of positive connotation... i'm just a huge fan of android right now.

if icould flash the l900 though...... >.>
and if it was going to verizon lol

i have a nokia n9 but if i was going to get a lumia 900 as my main phone it would have to have 32gb of expandable micro sd or 64gb fixed/non-expandable memory. I dont think 16gb is enough which is usually cut to 12 by preloaded programs.

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