November 18, 2012

SEEN & NOTED: NEW YORK, NY — Beginning on November 14th, shoppers along New York's Madison Avenue will be treated to a spectacular holiday display courtesy of Barneys New York and The Walt Disney Company. Barney's 2102 holiday theme features a multimedia display called “Electric Holiday” that features a combination of state-of-the art animation, lights, music, and fashion that spans eight windows of Barneys New York’s Madison Avenue store. Disney's Electric Holiday animation features characters Minnie Mouse, Mickey Mouse, Goofy, and Daisy Duck, strut across the store's digital signage displays in original designer clothes. The animation is the highlight of this year's high-tech light show, accompanied by an original score by Oscar® winning composer Michael Giacchino.

The digital signage display is comprised of 425 Christie MicroTiles in a combination of portrait and landscape modes. Christie MicroTiles are a high resolution modular display system with a nearly invisible 1mm gap between the tiles for seamless images and can be scaled to any size, shape and orientation. They're light weight and shallow rear projection modules that are less than a foot deep and fit perfectly in the store windows. The combined MicroTiles create more than 565 square feet of digital canvas with approximately 50 million pixels of resolution. The content is powered by five d3 media servers providing 15 simultaneous HD video streams. In addition, the holiday display includes 476 square feet of Traxon Mesh and 600 feet of A-Deco Pixel strings. Christie’s Managed Services team provided technical consultation at every stage of the installation, from concept finalization, to pre-staging, to on-site set-up, expanding on its long history of collaboration with Disney. The window displays will be up until January 3, 2013.