Brand Cuba

Brand Cuba

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In Brand Cuba, Allan Little analyses some of the factors that have kept Cuba alive in the public imagination over such a long period.

From the iconic images of Fidel Castro and Che Guevara, and the five decade-long stand-off between Cuba and the United States, to an exploration of Cuba's military exploits in Southern Africa, and the island's unique approach to diplomacy through medical aid.

Part one

2009 marks the 50th anniversary of the Cuban Revolution.

It was on January 1st, 1959 that the dictator Fulgencio Batista was forced flee Cuba.

A young revolutionary called Fidel Castro, along with his guerrilla fighters, marched into Havana and seized the city.

Allan Little begins this two part documentary by attempting to recapture the sense of elation that swept the capital.

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