Serial entrepreneur James Caan has launched his first venture in the North East by backing a Newcastle recruitment company in a move he says will shine a light on the hotbed of talent within the region.

Elitesoft Group, a specialist technology recruitment firm, was first established in the city at the end of 2015 by Laurent Halimi and Andrew Robinson, and the two-man team is expected to grow to a workforce of 10 within the first year.

The pair have a mission to grow their headcount to more than 100 consultants on their books within four years – and now James Caan, the former star of BBC TV show Dragons’ Den, has joined the firm as chairman, pledging his support to speed up expansion.

The business has already turned over £250,000 and Mr Caan has now invested a six-figure sum into the firm.

With his backing, Elitesoft is already accelerating growth plans by opening a new office in Chelsea in London, to accommodate the expansion of its European team, while also creating a number of opportunities in Newcastle, for experienced professionals and graduates.

Mr Caan said: “I am delighted to lend my support and advice to a business as innovative and forward thinking as Elitesoft group.

“The opportunity to drive employment and highlight great talent in the North East is much needed, and I believe Elitesoft Group will execute this superbly.

“Elitesoft are definitely one to watch, and I am certain this niche sector will benefit hugely from a new, high caliber recruitment business providing impeccable recruitment solutions.”

The founders said they are passionate about creating a business where staff can earn big salaries while maintaining a life outside of work.

Mr Robinson said: “Some of our competitors have, unfortunately, created an impression locally that all recruitment firms are based on long hours, a dog-eat-dog mentality and not having a life outside of work. That might be true for them, but it’s something we don’t believe in.”

With the support of James Caan and investment team Recruitment Entrepreneur, the business aims to grow to more 100 consultants by 2020, creating a host of jobs in the centre of Newcastle, while also firmly establishing their place as leaders in both international and domestic markets.

Mr Halimi added: “At Elitesoft Group, we know that people work to live and not the other way round. We want to help our consultants to achieve success in the workplace, be specialists, and enjoy the rewards that brings outside of the office.”