Digital Insight for Business Marketing

LinkedIn is an extremely powerful medium for reaching out, connecting, relationship building, and even learning more about your partners, employees, customers, or potential buyers. Having said that, your efforts across the social platform can be limiting.

For this reason, here is a list of 7 LinkedIn tools to help you supplement your LinkedIn efforts.

With over 330 million active monthly users, Twitter is indeed a very powerful social media platform. Information is published at a dizzying pace, which leads to a couple of key issues when trying to generate benefit from this tool; saturation and tweet life.

Today, it is getting increasingly harder to get seen on the platform and traditional methods of posting may no longer cut it. To address this, here is a list of the 7 most effective Twitter tips you can leverage to boost your Twitter marketing and tweet performance.

This month, we're pleased to continue our Expert Interview Series with Twitter Expert and Entrepreneur, Mike Kawula. Mike is the CEO of the Twitter growth tool, Social Quant. In addition to his tool, Mike has also written a book on Twitter, which you can find here.

We're pleased to present our next guest on our Expert Interview Series with Instagram Influencer, Mark Simeoni. At just 18 years of age, Mark has managed to get over 30 million followers across Facebook and Instagram over a span of just a few years. So, what's his secret?

We asked him to share his insight on how he did it, and what steps we could all take to replicate his success.

They say the best way to learn something is from your mistakes, but what about learning from the mistakes of others? That's exactly what these influencers did.. they spent hours upon hours testing and refining social media marketing strategies, and then shared their knowledge to the public via these insightful marketing books.

Social media is one of the fastest growing marketing channels. In fact, did you know that Instagram is projected to hit 1 billion monthly active users in 2018? It's phenomenal if you step back and think about it...

It is highly likely that by now you must have noticed a considerable drop in the engagement of your Facebook posts. Don’t fret however, it is not only you. In fact a study carried out by Buzzsumo showed that the average engagement per Facebook post of brands and publishers has fallen by over 20% since January 2017.

Twitter is one of the most powerful social media platforms to date. It’s a tool that lets you tweet a message within 140 characters. To put in perspective, the first two sentences of this paragraph were a total 130 characters. The point is, you have to strategically use your characters to get your message across to your target audience.

Twitter chats are communities within the social media world where users can interact, engage, and even learn. Some of our favorite Twitter chats include #TwitterSmarter, #ContentChat, and #OrcaChat. For the month of July, our team has been focusing on the concept of social selling. So we thought let's use these chat formats to share more insight about social selling.