Atlanta Braves

The Atlanta Braves
are owned by Time Warner,
who bought them in
1976
for $12 mil.

Wins-to-player-cost ratio7 1012005 Manager Bobby Cox

Sport: Portion of franchise's value attributable to revenue shared among all teams.
Market: Portion of franchise's value attributable to its city and market size.
Stadium: Portion of franchise's value attributable to its stadium.
Brand Management: Portion of franchise's value attributable to the management of its brand.

The skinny
The Braves once again went back on the market in December as owner Time Warner continues to unload non-core assets. A handful of people have expressed interest in the team including Atlanta Falcons owner and Home Depot founder Arthur Blank. Time Warner has trimmed payroll the past couple of years which makes the perennial World Series contender more appetizing to any potential buyers. After 14 straight division titles, Atlanta fans have become blase about their Braves. Last year, attendance increased for the first time in eight seasons.