Media Training is essential for successful executives

Is CNBC requesting an interview?

Worried that The Wall Street Journal will publish something you can’t retract?

Do you fear media interviews rather than embrace the opportunity?

As former ABC News anchor Sam Donaldson once said, “The questions don’t do the damage. Only the answers do.”

Media interview opportunities can offer great rewards, but they can also come with their share of risks if you are not properly prepared. Discover exactly how to ensure that the exposure you receive is positive, and minimize the potential for damage, with media training from Franchetti Communications.

The Executive Media Training Success System™ is woven into every Working with the Media™ session, providing executives and corporate spokespeople with the unwritten rules and essential tools required for interacting with the business, trade, and mainstream media to ensure that you will be treated fairly every step of the way. With Franchetti Communications’ media training, you will learn exactly how to convey a positive image for yourself and your company. You will discover how to put forth important messages, how to keep them in context, and how to avoid being trapped or misquoted. We also show you how to handle the challenge of working with the growing number of bloggers and other publishers who do not come to you with formal training as journalists.

Working with the Media™ is a comprehensive media skills training that will prepare you to handle even the most challenging reporters.

Franchetti Communications’ clients are constantly amazed at how on-target and realistic our media training interviews are, resulting in a tremendous and immediate increase in skill level and confidence.

Working with the Media™ can give you the edge you need to:

Turn every media interview into an opportunity to boost your bottom line

Motivate and persuade your target audiences

Develop skills to communicate your expertise with authority and authenticity

Understand your rights as an interviewee

Learn how to maximize the support of your corporate communications or public relations team

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6 ways to guarantee that your message will cut through the clutter

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The Franchetti group understands the art of communication, and the overwhelming importance of it. They teach you what good and bad communication does to your business and then skillfully teach you how to become comfortable with it and master it!

A.R.
- Head of Capital Markets, Financial Services Firm

Jack is one of the most experienced media trainers with whom I've had the pleasure to work with….He is always well prepared with the media issues that our clients are facing and he is always well versed on the industries in which our clients operate… Some of my clients at the most senior level have said that Jack's course is one of the best that they've ever taken.

Elizabeth Tee
- Managing Director, Troncossi Public Relations

Suzanne’s ability to help speakers plan and deliver powerful presentations is remarkable. From corporate finance professionals to 17- year old high school interns, to the visionary Executive Directors of nonprofit organizations, I have watched Suzanne tailor her work to help her audience masterfully connect with theirs.

Kathryn O’Neal-Dunham
- Philanthropy New York, COO

We have been able to improve public speaking, presentation skills, marketing techniques and media communications across our organization. Several of our local markets have found success by using the techniques introduced in the Franchetti programs resulting in new clients and business.