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Buying a Diamond

1477 was the year the first diamond was given as a symbol of love. Today, they still have all the virtues which make them the most authentic symbol of love, appreciation and commitment.

Established in 1840 and as a 6th generation family jeweller, we have learnt a lot about diamonds and truly understand the uniqueness of each diamond and the rarity of the love it represents. This is why we only proudly present the most beautiful diamonds to our customers.

The beauty of a Laings diamond is defined by its brilliance, fire and above all its’ sparkle. In order to find such beautiful diamonds that qualify as a Laings diamond, each of them must go through our strict quality control in place and meet our Laings criteria before making it to our stores.

Our diamond buying procedure at Laings ensures that all diamonds are not only beautiful but also ethical and natural. As one of the most rare and precious gemstones in the world, we make sure that our diamonds do not carry any negativity and is conflict-free by undergoing the Kimberley Process which eliminates conflict diamonds from the global supply chain.

The preciousness of a genuine diamond stems from its’ journey from pure carbon transforming into the world’s strongest organic substance. While this is a long and complex process, it is completely natural without any human-manipulation and only occurs where and when it is “just right”.

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Note on pricing

Please note that the prices indicated here are a guidance only. Each diamond is entirely unique and as such pricing will vary depending on the stone. The price of a diamond is dependent on the clarity, colour and carat weight and of course availability. We travel to Antwerp to
hand-select each and every diamond we sell, to ensure we are offering you the best possible diamond for within your budget.

Don't worry you're still in the right place

Over the last 200 years, the Parkhouse name has become synonymous with luxury and quality. Parkhouse is also part of the Laing family and we feel that the time is right to share the values and vision under one name.

As a result, Parkhouse is now Laings. Don't worry though, we will still be stocking the same sparkling jewellery and finest Swiss watches!

Our Southampton store has also now moved to the beautiful Westquay centre. We look forward to welcoming you in store soon!