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Using explainer videos for digital marketing

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The use of explainer videos has become prominent these days. This might be the earliest form of branding in 2D format but it has still not faltered from its position. It is still popular and brands of every scale and type are utilizing it for the best animated video creation for their marketing campaigns. I did the same thing when I wanted to devise a social media marketing campaign as an explainer video is easier to produce and execute. Video marketing contains numerous other forms of animated content as well but animated explainer videos work the best for me. What is your view about explainer videos?