Twitter Analytics

TRAVEL INDUSTRY

OVERVIEW

Today majority of travel-related bookings are done online and this extent of digitization is creating a large amount of transactional data which can be used to enhance customer satisfaction and improve earnings.Customer Loyalty has been a challenge in online travel business and hence is forced to innovate and cater better services.One of the emerging best practices is to use analytics to understand Customer’s preferences from past transactions,and to offer tailor-made solutions.

It is also known that the travel industry is vulnerable to seasonal fluctuations in demand.But there lies a huge opportunity in making sense of microscopic fluctuations like hourly demand,regional demand etc. using big data analytics.Another important tool is predictive analytics,used for providing insights into future demand based on past transaction data.Companies can now estimate the demand for certain routes/destinations over the next few months and plan their offerings accordingly.

A potential traveler leaves behind large quantity data from multiple channels and devices at various stages like research, planning, price search, comparison, booking, cancellation, feedback etc. Big data analytics has great potential to bring in actionable business insights on the volume, variety, velocity and veracity of travel data.

- Davenport, Professor -

OUR SERVICES

Structuring advertisement campaign and measuring the outcome

A promotional plan with measuring metrics is an important marketing tool when it comes to launching a new service/product.

Social media Analysis

The vast majority of modern consumers are sharing their travel experiences on social media, so GCT tracks consumers' likes, shares and retweets which gives an exhaustive analysis.

Sales optimization

We take an “explore and refine approach” to optimization to see the greatest impact.

Personalized customer experience

We personalize the customer experience by presenting alternative scenarios based on the customer’s profile and on site behaviour.

Recommendation engine

We provide recommendation engine that helps discover new experiences, based on one’s budget and interests.

About GCT

GlobCon Technologies is a Data analytics and Machine Learning solutions company. We are a team whose forte is to solve problems. At GCT, we believe in aligning solutions to business objectives through analytics while ensuring its impact where it matters.