This was a classroom project wherein we had to brand ourselves depending on various psychoanalytical factors that define us.

The challenge was to actually articulate different apects of myself, concise it, and come up with an accurate and visually appealing identity. It was not an easy task to describe myself on paper. It took me some time to come up with the perfect words that describe me.

In my opinion the clear and confident but at the same time simple look of Helvetica defines me the best.