Can A Press Release Be Optimized?

You might get the impression, if you spend a lot of time watching the news, that because newspapers are dying off and the whole world is going online then press releases are a thing of the past. That would be wildly inaccurate. Press releases are, in fact, more important today then ever.

Rather than limit themselves to sending out press releases to local news organizations, many public relations professionals today simply submit their press releases to press release distribution outlets online.

This might be done in addition to sending press releases to pet news and media professionals at the local level or in one’s niche.

One reason why you want your press release optimized is because your audience doesn’t merely consist of media professionals. Anyone searching for information online can find your press release if you have optimized it correctly. And, in truth, that’s the way you want it to be.