Category Archive Digital Marketing

Blogging is gaining popularity exponentially as we are approaching 2018. We are discussing about Ad Networks for Bloggers. This is a list of Top 10 Ad networks that will pay bloggers and website owners for their content and visitors. Advertisers love blogs with decent or heavy amount of traffic.

Here is the list of Ad Networks for Bloggers in 2018

Facebook Audience Network

Ad Networks for Bloggers

Facebook Audience Network is a unique way of monetizing the traffic on your Facebook App or Page. You can create Instant Articles by writing new articles directly on facebook or by connecting RSS feed of your website as a source of Facebook Instant Articles.

Media.net by Yahoo and Bing

Infolinks is used by many bloggers and it is very popular because it can work in conjunction with adsense or Media.net. It has many Ad formats. It is one of the oldest alternative to adsense. It uniqueness is in its In-text ads.

Content.ad is a native advertising solution. It is best for bloggers because the advertisements look like blog posts and usually have a higher CTR.

Adclickmedia

Adclickmedia has banner ads, text ads and various other ad formats that can be displayed alongwith your website’s content. Fill rate of Adcickmedia is good. CPC is decent.

Propeller Ads

Propeller Ads usually approve small and medium websites also. They have banner ads and Popunder ads with CPM model of payment. They have many advertisers and their payment threshold is 100$ which is hard to achieve for new bloggers.

Taboola

Taboola is growing at a fast rate and is a native advertising solution. Taboola requires a minimum of 1 million page views per month. Many famous blogs are using Taboola as their main source of monetization.

Google Adsense

Google Adsense was the Best Ad Network and will be the best Ad Network for Bloggers in 2018 as well.

Why is Google Adsense Best?

Answer is simple, “it is owned by Google.”

Commission Type

CPC, CPM

Minimum Payout

$100

Payment Frequency

Net 30

Payment Method

Cheque

Country

United States

Ad Serving

International

AdRecover

Ad blockers are hurting advertising networks and their business strategy. Bloggers are receiving huge amount of traffic but the traffic is not being converted in revenue because of Ad Blocker scripts and browser addons. AdRecover can be used to monetize your Ad Block impressions

Minimum traffic requirement is 50 Thousand page views per day.

Tead.Tv

Just like other native ad networks mentioned in this list Tread.tv is also a native ad network. It works with video ads. It can monetize European, USA, and Canadian traffic.

Team Slidescope is excited to share a comprehensive list of free online seo tools for Digital Marketing Professionals. These tools are free to use and you can apply them in your daily digital marketing tasks.

Google PageSpeed Insights

This tool is for Analysis of Web Page Loading Speed for Mobile and Desktop devices with suggestions to improve overall speed performance.

SEO is one of the most exciting tasks in Digital Marketing. Webmaster Tools help you in proper indexing of your website in respective search engines and analytics of traffic from search results. These tools also help you in detecting problems in your website which can be rectified to get a Good SEO score.

HTML, JSS and CSS Compression Tools

This tool will help you in compressing your HTML, CSS and JavaScript code. Compression is an important step in optimizing page speed.

If you are using a CMS like WordPress, you can plugins like W3 Total Cache or Autoptimizer for the same job.

Image Compression Tools

Image compression is an important task for SEO and Web Development professionals. It is always a good practice to compress your Images before uploading them to articles and pages. This tool will help you in compressing the images in bulk and one by one as well.

XML – Sitemap Generator Tools

Sitemap files are very important for proper indexing of website urls in search engines. There are many sitemap generator tools that can automatically create a Siitemap.xml or Sitemap.html file for your website which can be submitter in Google and Bing Web-Master tools.

If you are not using any famous CMS like WordPress, Drupal, Joomla etc. then you can use this tool to generate sitemap for your website.

Schema.org markup can be used to create and manage Schemas for Structured Data on website pages, emails etc.

Schema.org markup can be implemented on websites using RDFa, Microdata and JSON-LD formats.

Google, Yahoo, Microsoft and Yandex are founders of Schema.org markup.

All the content creators on internet have their own set of vocabulary terms to define and structure their content. It is very difficult to synchronize vocabularies of these many users. Analyzing and processing the structured data will be very difficult for Search Engine Companies.

Schema.org provides a vocabulary that everyone can use to create Structured Data on websites.

Schema.org markup can be applied for articles or content of any type and the structured data can be easily fetched by search engines.

For Example: If you writing about a Recipe on your website you will refer to – Schema.org/Recipe and you will find various properties like Preparation Time, Cooking time, Ingredients, Nutrition Facts lie fat and calories and much more.

You can modify the article content using any format like RDFa, Microdata or JSON-LD.

We have tested and applied Microdata and JSON-LD methods on various articles and now we are seeing some changes in the appearance of our web pages on search results.

Look at the image given below:

Here you will see that the search result has an Image, Star Rating, Cook Time and Nutrition Facts.

Statistics show that more regular searchers click on these results rather than results without structured data.

By Applying Schema.org markup on your website you are letting search engines to decorate your search results with some extra information. This extra information attracts searchers and the probability of getting visits on your article increases.

Schema.org markup for Knowledge Panel

Schema.org is also helpful in showing Rich Cards of your content on search results. These Rich Cards appear different than regular results and can be used for showing extra information about a business.

Information like:

Founder

Year of Establishment

User Reviews

Official Social Profiles

Customer Care Numbers

And many other properties can also be displayed on the knowledge panel:on search results

If someone searches for a brand name and he/she sees a knowledge panel on the search engine results page (serp), a positive image about that brand is created in his/her mind.

Information in the Knowledge Panel of a brand is fetched from the Structured Data code.

Shchema.org for Search Engine Sitelinks Searchbox

Websites with huge amount of articles or product have an advanced search tool of their own on the website. Sitelinks Searchbox is a tool that appears on the search engine results page itself and can be used to search data on the website only. Sitelinks Search box helps users in searching the article of their choice on the search page.

If a website is developed using Basic HTML, CSS, JAVASCRIPT (Including Bootstrap and custom responsive CSS and Javascript), you can start with customizing code of individual pages.

Every page will have a separate Page Title and Meta Description. You can customize them accordingly. ( i.e, as per the content).

You can include Schema.org markup as well according to the type of post content.

You can also include Social Media Optimization – SMO tags:

OG: Title, Og: Description, Og: Image etc. and Twitter Card Tags.

CASE 2 – PHP Web Applications

If a website is developed using PHP or any other server side coding script.

You have to use the concept of Master Pages.

In PHP A page is divided into three or four parts:

Header

Content

Sidebar

Footer

This is done because same header and footer code is written again and again in all the pages of any website.

Example: If a website has 6 pages then the same header code with TITLE TAG, META TAGS, CSS LINKS, JS LINKS and NAVIGATION MENU CODE will be written again and again in all the pages, also the same static footer Information is written repetitively. This can be avoided by using website structure as follows:

Here every page contains a code that includes header code and footer code in it.

Dynamic page titles and Meta Tags are used as per the content of code.

Whenever a page browsed by a user its ID and URL are changed and hence respective SEO Title and SEO Description are fetched and placed inside Header.php file code.

There can be two types of pages in these websites:

Static Pages – Content is written manually in the code.

Dynamic Pages – Content is fetched dynamically from a database or a data source.

Dynamic pages are virtually created when ID of Posts change in URL. These pages are not present in our website folder as static pages are present in our website root folder.

Dynamic Pages are called when URLs are opened by visitors.

These URLs are hyperlinked using our Website Navigation Menu.

CASE 3 – ASP.net Web Applications

If a website is developed using C# – ASP.NET Framework, (Web forms) you will get Master Pages and dynamically changing page titles.

In Visual Studio Tool -2013 at the time of creation of a project you can select an empty website or a Asp.net Web Application which comes with inbuilt Pages and a Site Master for Desktop and Mobile respectively. It has Bootstrap library included for responsive websites.

Pretty URL structure is already there and you will get dynamic SEO Title as per page name.

If you want to further customize SEO Title and SEO description you can connect your application with a database and fetch SEO Tags dynamically as explained above for PHP.

This is a screenshot of dashboard for managing a post in an application built using ASP.Net framework and C#:

Here users can manage SEO tags for all posts separately.

CASE 4 – CMS TOOLS

If your website is developed using a CMS tool Like WordPress, Magento, Joomla, Drupal, Blogger etc.

In these CMS tools there are many modules and plugins that can be added to get SEO functionality ready.

For WordPress:

You can install: Yoast SEO or All in One SEO pack Plugin.

For Magento:

Magento has an inbuilt basic SEO management module.

If you are not using a SEO plugin or module then also you will have dynamic SEO titles and Description in these CMS tools.

Blogger websites have Schema.org markup for Type: Blog – posting already included in its code. They have Open Graph Meta Tags inbuilt as well. Content in these SEO, SMO and Shema.org markup tags is changed dynamically.

For other CMS tools, SEO Plugins will let you include SMO and Schma.org functionally to your website.

These are some cases to analyze conditions and initiate an SEO project.

What are ccTLD Domains?

ccTLD stand for Country Code Top Level Domain name extensions. We are familiar with common domain name extensions and their purpose:
.com – Commercial
.net – Networking
.org – Organization (Main Non Profit)

Every country has an ISO 3166-1 alpha-2 country codes and their respective country codes can be used as domain extensions too.
Country code of India is IN and hence the ccTLD of India is: “.in”
Similarly country code of USA is US and hence its ccTLD is: “.us”

How do ccTLD Affect SEO?

Search Engines results are based on the précised location of individuals initiating search queries. Google search engine even redirect users to their country specific Google Search.USA – Google.com INDIA – Google.co.in CANADA – Google.ca United Kingdom – Google.co.uk
Similarly for every country there are their respective Google search engine domain names.
If a website belongs to India then it will be easily recognized by local audience and it can be optimized for India specific search queries.

There are some ccTLDs which are not allowed to be registered directly.

There is also a Country Code Second Level Domain, i.e commonly called ccSLD and it is not like Top Level Domain.

Like mentioned above if ccTLD is .IN its ccSLD version is .CO.IN.

First preference of every customer is a .COM domain name. .Com domain names are so common that most of the common words are not available. .IN and .CO.IN are also cheaper than .COM domain names (by many domain name registrars).

ccTLD domain names have gained huge amount of popularity in the recent past and they can be seen competing with other TLDs in search result.

Search Results are also giving more preference to factors like Page Authority, Domain Authority and Content Value rather than domain name extensions but many users prefer common TLDs over comparatively new TLDs.

We have seen great results for .IN domain names as far as SEO is concerned.

.IN is shorter to type and can be remembered easily as it mixes with domain names in some cases. Similar is the case with domain names like .IT, .US etc.

Note: There are some exceptions in ccTLDs.

Country Code of United Kingdom is ‘GB’ but it’s ccTLD is .UK.

Please share your experience with ccTLDs for in our comment section.

If you are planning to buy a ccTLD for your company or online business please share your views.

SILO Architecture is a kind of website structure that can be applied in websites for the sake of optimizing it for Search engines.

If Silo is applied correctly in any website then according to statistics that website will start getting higher rankings in search engine results.

Silo Architecture uses the concept of grouping posts and articles that belong to same category, together.

If your blog is about any single category of topic then you can keep writing your articles without labeling the category but most of the websites and blogs write articles in different categories, users may or may not be interested in reading articles belonging to all categories. If we can present pages that are dedicated to a certain label or category Eg: Computers and Electronics, Money Making, Digital Marketing etc.

Stacking Posts of same category together in one page and providing easily navigable url of that page in the home page, top menu will let users in finding topics of their choice easily.

Sometimes we use information like Our Services in our website and Our Services can be further classified into sub categories and in the pages of those sub categories there can be a list of pages belonging to respective category.

You can refer to this example –

You can view this image which is taken from the Wikipedia page of Silo Architecture –

And you can compare it with the example of one website given above.

This structure will result in better indexing of grouped pages. Every page can be optimized for respective keywords.

We can take example of these squares.

If I ask you to find All Red Squares in this image then you will be able to find them but let us take another example

Which of them was easier to find All Red Squares?

Grouped Pages also work in a similar way. Users and Search Engines will be able to recognize and find articles and content related to a particular topic easily.

If you have anything to share with us on Silo Architecture, please comment below.

If you worked on this architecture to create a website please share the name and link of your website so that our students and other users can analyze.

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