America’s Beauty Show, “Social” Wrap-Up!

It’s true – we took America’s Beauty Show by ‘social’ storm and must admit, it was quite the time! If you weren’t able to be there in person, we made it our business to check out all of the social pit stops along the way! Then, of course, we had to create a “Storify” to pull together all of the fun for you to peruse.

(Side note: not sure what Storify is? Stay tuned, we’ll profile this social media curation tool in an upcoming blog)

From giant QR codes and a life-sized interactive iPhone at the Wella Professional booth to Cosmoprof's "Facebook Superhero Wall" there were many visual representations of social media's viral power throughout the show floor. In fact, I even noticed an interactive mobile text-to-enter coupon program in action (shout out to Sam Villa and team!). It was truly amazing to see all of the unique ways social media has started to infiltrate our industry – kudos to all of the manufacturers and individuals for hopping on the social bandwagon.

In addition to the activities on the show floor, I also had the opportunity to share my knowledge on social media at two separate events. This year, Fabio Sementilli, Creative Director for Wella, created an “Industry All-Star Panel” that was held Saturday night before the ABS BeautyBASH event. I was honored to be among industry experts such as Mark Hayes (Sassoon), Tracey Hughes (Tracey Hughes Education), Richard Ashforth (Saco), Jan Arnold (CND/Shellac) and my friends Randy Taylor and Gerard Scarpaci (Hairbrained), where I shared our Style Sync social media equation on how to properly build your social persona. And – another side note – have you checked our

Our team also hosted an incredible social media training class where we explored the emotional, technical and promotional aspects of generating success with social media. Stylists from all over the country participated and shared their experiences!

It's amazing to see the salon industry exploring the different benefits of social media and we cannot wait to see where social media will take the industry in the next year! In fact, who’s ready for #ABS14?

Style Sync is an on-line social media training, personal branding and business education platform designed specifically for salon owners and stylists to help them magnify their image and multiply their results.

Style Sync, a division of Evoke Brand Strategies, is an on-line, subscription based social media training, personal branding and business education platform designed to help individual stylists and salon owners turn social media prowess into more clients and more money for your salon.

At Evoke Brand Strategies we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results.

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About the Author:

Kelly Ehlers

Kelly Ehlers is a recognized leader and expert in social and mobile media for the salon and beauty industry. Her firm, Evoke Brand Strategies, specializes in providing innovative digital solutions for salons, stylists and brands looking to connect with their customers in today’s technology-driven society. By combining traditional PR and relationship building with today’s social platforms, Ehlers bring a fresh perspective to the industry. Having literally grown up in the beauty industry (her mother was a successful salon owner for 40 years), Ehlers’ unique perspective combines years of PR, marketing and social media knowledge with real-world salon experience. In February 2012, Ehlers launched her newest venture, StyleSync, teaching small businesses, salon owners, stylists and students how to easily utilize social media to grow their businesses and personal brands.