· Get paid for simply agreeing to reduceelectric consumption, if asked.

· Keep electricity costs lower during periods of high demand.

· Ensure reliable electricity supply.

· Reduce their impact on the environment.

When consumers' demand for electricity soars, brownouts and widespread blackouts can occur. Even if sufficient supply is available, the distribution system may be limited in terms of allowing the electricity to get to where the demand is. Large-scale reduction of electricity consumption reduces stress on the entire system and ensures reliable supply.

End-User demand response programs are customer-friendly and easy to follow because they were created from the perspective of an electricity end user.