An invite to a sales or business conference can be a great opportunity to schmooze with others in your industry and potentially even drum up some business interests. From learning new things, to networking and getting your brand name out there, you’ll find there are many practical benefits of attending conferences.

And let’s face it, if nothing else it’s a brilliant excuse to get out of the office for a day.

BEFORE THE CONFERENCE: CONFERENCE PLANNING TIPS

1. Investigate who’s due to be speaking and who is likely to be attending