Milka Chocolate Bars Are Missing a Square

The Paris-based ad agency, Buzzman, and Milka Chocolate is making it a little easier for you to show your loved ones you care with a hint of chocolate. Each chocolate bar is missing one square, which consumers can claim online using a code or send it to a friend or loved one along with a note. The campaign hopes to help people experience the company’s “dare to be tender” tagline. And if you were wondering if this is a ploy to sell less chocolate for the same price, don’t worry, the bar is still 100 grams thanks to each square being slightly enlarged.

This entry was posted
on
Saturday, August 31st, 2013 at
9:00 am and is filed under
Advertising .
You can follow any responses to this entry through the
RSS 2.0 feed.
You can leave a response, or trackback from your own site.