There’s a symbiotic relationship between online and offline. In the age of mobile, marketers have become clear on how digital media influence offline behaviors. On the flip side, and equally important, they are beginning to understand how offline behaviors impact online purchases. Euclid recently released a report exploring the relations… LSA Insider

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Voice-Activated Intelligent Assistants Are Already Influencing Holiday Shopping (August 25, 2017) GeoMarketing: “For brick-and-mortar retailers, now is the time to think about technologies that will bo… LSA Insider

The oldest millennials are 35, meaning they fully occupy the all-important 18-34 demographic. That makes examining their buying behavior more important than ever. But what makes them tick? Their unique attitudes compel fresh thinking for building local apps and business…… BIA/Kelsey – Local Media Watch

What’s the fate of local in 2016? Will mobile payments finally catch on? Is programmatic advertising really making its way “down market” to SMBs? And how will Google fare in a world increasingly dominated by apps? These are just a…… BIA/Kelsey – Local Media Watch

No matter how big or small your company, new hires will go through an onboarding process, whether you support it or not. Some large companies devote the first few days entirely to an orientation process, during which necessary forms are filled out, tours are conducted, and new people even meet the CEO. Other smaller or […]

Along with Mobile and Millennials, what are the top drivers of local’s NEXT phase? What’s 3D touch all about? And what about Apple Music? These are a few topics we tackled this week, aggregated into the Local Media Watch newsletter.…… BIA/Kelsey – Local Media Watch

DOWNLOAD FREE REPORT

LOCAL COMMERCE CANADA

The Local Commerce Association of Canada works with the local merchant, retailer and business community in helping them leverage online and mobile tools, technologies and services that produce actual leads or sales for their business.