Pay Per Click Advertising

Pay per click advertising, or search marketing, is a very effective way to target ads at people who are searching for the product and services you offer. By carefully choosing relevant keywords, you can bid for a top spot alongside other search results in Google, advertise on Facebook, or place ads on Google’s Content Network.

Companies all over the world use pay per click marketing, but that doesn’t mean you can’t compete. With the right planning, testing and expertise, you can hone a very effective pay per click campaign on almost any budget.

You might have already tried pay per click advertising, or you might be brand new to the idea. If you’ve tried to run a pay per click campaign by yourself, chances are you’ll understand just how many hurdles there are to overcome. That’s where we can help. We work with clients to organise, optimise and deploy effective PPC campaigns on Google and Facebook and we’ve had some brilliant results.

Why should I outsource PPC management?

If you’re not aware of the pitfalls, pay per click advertising can be expensive. A campaign that isn’t properly organised and optimised can target the wrong people in the wrong places. If it does, even a large budget can very quickly dwindle. Over months or years, it’s vital to see a good ROI – otherwise your PPC advertising is no more targeted than a flyer pushed through someone’s front door.

PPC management can be time-consuming too. Every impression counts; every click costs. If your campaign is slipping into the red and conversions just aren’t happening, you could plough more time and more money into desperately trying to put it right without making an impact.

When making lots of changes to a struggling pay per click campaign, it’s hard to keep track of results. If you’re not properly measuring the analytics, including those all-important conversions, you’ll never truly know what’s working. Meanwhile, your cost per click could be rising rapidly.

Our PPC management experts can help craft a well-targeted, cost-effective PPC campaign that appeals to the type of clients you want to attract: those who are ready to buy. We’ll also work with you to hone specific keywords that accurately reflect your products and services, and elegantly match the terms buyers are really searching for. Over time, we’ll try different combinations and ideas to target buyers in the most efficient way possible. Techniques such as split testing allow us to measure results with sophisticated analytics to find out what’s working.

If you’re already running a pay per click marketing campaign, that’s a great place to be. Our expert PPC team will already have lots of data to work from. Once we’ve had a look at your performance, we can refresh and revitalise your campaign, measuring and comparing different approaches and maximising the ones already working for you.

No matter how big or small your business, and no matter what stage your PPC campaign is at, PPC services could help you improve your progress so far.

What kind of PPC services do you offer?

Our team can create a new pay per click campaign for you, or optimise an existing campaign if you already have one. We can create pay per click management strategies for Google Adwords and Facebook, and we can also work with you on Adsense implementation.

Once your campaign is running and doing well, our support doesn’t end. We continue to provide pay per click services, tracking progress and providing custom reports so you know your campaign is still on track. Our optional additional SEO services can help you build on your success.

Our promises to you:

You can expect a positive return on investment within three months

If we’re wrong and the service isn’t paying for itself, we’ll cease work on your search marketing project and refund your optimisation fees: no questions asked.

Unlike some pay per click management services, you’re not tied in to a long-term contract

If you need to cancel, you can do so at any time with no further obligation.