How amd started their logo design journey

Summary

A logo with a lower case "i". The "i" is encircled by a big letter "O". It's an acronym for "Insider Outline".
"Insider" at the top of the outer circle and "Outline" at the bottom of the outer circle. Add stars to give it that emblem - coat of arms- seal type feel. The website is an internet marketing "how to" website.

Company name

Insider Outline

What inspires you and how do you envision the design for your business?