6 tips to improve the natural ranking of your app

AppStore vs. PlayStore: exposure, potential and monetization

Did you know a mispelled query in the Google PlayStore returned 100 more results than on the Apple AppStore?

Here is a great read from the site searchman.com. It is a quick study on how different both stores are. It is clear and straight to the point, with a few good strong conclusions on why Google PlayStore is a good investment vs. Apple Appstore: