The Press: Brave New Newsday

Long Island's Newsday, the thriving (circ. 272,441) suburban tabloid
that ordinarily gives itself mostly to news, conventional features, and
a fat assortment of advertising pages, last week handed its readers
something new in its 18-year history: a thick supplement containing a
new, brain-twitching book by a famed writer. The book's title: Tyranny
Over the Mind. Author: English-born Novelist Aldous (Brave New World) Huxley, 63.

Newsday's essay grew out of an idea hit upon last November by
Editor-Publisher Alicia Patterson. She asked Huxley for a series on
subliminal advertising as a hidden persuader in television. Excitedly,
Huxley proposed a wider investigation of new...