Joan Collins, 1989, LUGGAGE --
There's something camp but also completely divine about a full set of LV luggage. Here, Joan Collins puts bellhops to good use. The cliche is born.

Dennis Stone/Rex USA

Princess Diana, 1997, TOILETRY POUCH --
By the time the late Princess of Wales is caught dockside with Dodi in St. Tropez, the brand is feeling, well, a little bit overexposed.

J.L.Macault/MAXPPP/Newscom

Sarah Jessica Parker, 2000, POCHETTE --
At this point, television's Carrie Bradshaw can do no wrong and anything she wears flies off the shelves, giving Vuitton's street cred a welcome shot in the arm.

Pace Gregory/Corbis/Sygma

Elton John, 2001, GRAFFITI KEEPALL --
The era of Marc Jacobs begins. His first artist collaboration to help Vuitton reclaim a brand hijacked by the masses is with Stephen Sprouse, who graffities everything from wallets to shoes. Would Monsieur Louis Vuitton have approved?

Richard Young/Rex USA

Madonna, 2003, MULTICOLOR ALMA --
The world goes crazy over Japanese pop artist Takashi Murakami's line of handbags. At first they are available only to the A-list, but rampant counterfeiting of what originally were collectibles threatens brand dilution.

Beyonce Knowles, 2008, TRIBUTE PATCHWORK --
Jacobs spins the mass-ification by sending specialty non-monogrammed and ultra-expensive handbags down the runway. Only 24 of the Tribute Patchworks are made, at a retail cost of $52,500 each.

Charles Sykes / Rex USA

Japanese Girls, 2008, FAKE TOTE, MOYEN MONTSOURIS AND NOE --
Japanese schoolkids obsessed with LV (real or counterfeit) show that the brand has become as ubiquitous as gelato and the term globalization.

Agyness Deyn, 2009, GRAFFITI SPEEDY --
LV stays true to its legacy and revisits its Sprouse collaboration. The colors are brighter and the collection extends to ready-to-wear and an immediate -- if fleeting -- hysteria ensues.

LAN/Corbis

Alexa Chung, 2009, FLIGHT BAG SAVANE --
With the idea of the It bag declining in popularity, Vuitton continues to buck the trend by producing limited editions.

Pascal Le Segretain/Getty Images

Kristin Davis, 2009, NEVERFULL GM --
A triumphant return to LV roots: a relatively affordable carryall with room for a baby bottle, some legal files, a pair of Louboutins and a PowerBar.

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