Nadejda Popova

Biography

Nadejda Popova is industry analyst for the travel and tourism industry at Euromonitor International, which she joined in September 2008.

Euromonitor International is the world’s leading consumer market analyst. For more than 38 years, Euromonitor has published internationally respected market research reports, business reference books and online information systems, providing strategic business intelligence for the world’s leading companies. In her current post, Nadejda has responsibility over the content and quality of Euromonitor’s Travel and Tourism research for the MEA region, providing strategic analysis and in-depth coverage of the travel and tourism industry in this region. She is also responsible for writing articles and global briefings on Travel and Tourism for Euromonitor’s Industry Watch as well as for specialised trade magazines.

Euromonitor’s analysis of the global travel and tourism market covers a wide range of segments including travel accommodation, transportation, car rental, travel retail and online travel. For every category and country, Euromonitor produces consistently comparable data. Before joining the London office of Euromonitor International, Nadejda was marketing specialist at an UK travel company based in London. Nadejda has a degree in Finance (BA), UNWE Sofia, and PhD in Management (University of London).