A professional writer can enhance your message, provide you with a fresh perspective on your unique proposition and save your time and effort. They will rework overused angles and devote their full attention to writing - as opposed to staff who may write only occasionally.

Often, organisations will outsource writing to a creative person who quite likely works across many fields and for a varied number of clients. However, finding a writer who understands your filed, jargon, terminology and goals is invaluable. They will save you time and “fill in the gaps” so to speak - that is, help you craft a message that combines your knowledge with theirs.