German discounter Lidl has overtaken Waitrose to become the UK’s seventh largest grocer.

The latest grocery market share figures from Kantar Worldpanel show Lidl has increased its market share to a new record high of 5.2% – up 0.7 percentage points year on year.

This puts it just ahead of Waitrose whose market share held steady at 5.1%.

Lidl supermarket at Porthmadog (Image: UGC TNW)

Fraser McKevitt, head of retailer and consumer insight at Kantar Worldpanel, said: “Ten million households visited the retailer’s expanding network of stores during the past 12 weeks, with alcohol and fresh produce performing particularly well as the retailer increased sales by 18.9% overall.

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"Lidl is growing sales 40% faster with families than with households without children. Families tend to buy more items each time they shop, so strong growth with this demographic has helped Lidl to increase its average basket size year on year.

"Not far behind, Aldi grew sales by 17.2%, attracting 1.1 million more shoppers through its doors than this time last year and increasing market share by 0.8 percentage points to stand at 7.0%.”