Apple’s Mac design philosophy change hasn’t been lost on the company’s pro users. AMD’s new RYZEN 7 CPUs look to promise more computing muscle per watt than Intel and offer a nicer philosophical fit for Apple. The 1700, in particular, is ideal for a future Mac Pro.

Yes, VR is getting better known and 2017 will no doubt be a big year for virtual reality. But Apple seems to have other plans and in an ironic twist hopefully its AR plans can address industrial markets (not consumer) where Microsoft’s Hololens is making good traction.

It’s got a handle, is sized for standard parts, it’s very expandable and best of all it features flexible CPU/GPU support and all the goodness that older pro Mac desktops posssed. We wish we could order such a Mac.

Apple may not be ignoring the Mac product line because it is too distracted with future products like the Apple Car. This large time gap may mean that Apple has big plans for dramatic Mac updates that adjust the Mac product line to better suit the needs of today’s customers.

Many Architosh readers may remember Richard Kerris from his days at Apple as Senior Director of Developer Technologies (his role from 2001 – 2007) where he led worldwide developer relations and technical marketing across audio, video, photography and other pro apps. Presenting in eight Steve Jobs keynotes, Kerris was one of the few Apple executives permitted to talk to the press about Apple products. In this second Architosh interview (his first was well over a decade ago) Kerris discusses his career at places like Apple, HP, and Pixar and provides an informed market perspective on virtual and augmented reality (AR/VR), the changing nature of the creative “pro” in digital fields and of course the new Avegant Glyph.

Steve Jobs famously failed with his iconic NeXTcube computer. And then 10 years later, back at Apple, he failed again with ice-motif Power Mac G4 Cube. Both machines were inspiring and innovative on many levels, so it comes as no surprise—really—that Apple’s Jony Ive, who designed the latter machine also, wouldn’t take a shot one more time.