Peter Kettler begins his Symposium 2013 talk with a powerful critique of the coffee industry’s desire for independence, and goes on to tell a personal story of developing Radio Lifeline, a coffee information distribution system. Using Freeplay radios and special coffee broadcasts in East Africa, Radio Lifeline connects farmers with information, and has led to other unanticipated collaborations as well. Peter ends with a beautiful plea to forgo our individual narratives in favor of a larger purpose.