It's a simple way to capture and share the world's moments on your iPhone. Customize your photos and videos with one of several gorgeous and custom built filter effects. Transform everyday moments into works of art you'll want to share with friends and family.

Share your photos and videos with friends and followers in a photo feed, or send posts directly to your friends. Follow what your friends post with the click of a single button. Every time you open up Instagram, you'll see new photos and videos from your closest friends, and creative people from around the world.