It’s all about the marketing, baby

Apparently, Italian McDonald’s is giving free breakfasts if you go and ask for it in your pyjamas. Message for my friends: don’t you dare, or I’ll never speak to you anymore.

It was New Year’s Eve when I said to my best friends: “Tomorrow we’re gonna have breakfast in our pyjamas. Let’s do it! All breakfasts on me!” I received positive feedbacks right after this statement, but as minutes went by, they realized I was not joking. And you should see the look of an Italian asked to go practically “naked” somewhere.

I understand that after a while living in another country, you learn how to be far more relaxed about your appearance, but I didn’t realize how indecent my proposal had been.

A couple of days ago, somebody told me about this great and original idea McDonald’s had: free breakfasts if you go straight away from your bed!

But still, it would be funny to see a bunch of Italian people out of their comfort zone for once!