Linda Kulman, recently a senior writer at U.S. News and World Report, will be covering education. And former Washington Post columnist Donna Britt will be writing a regular column.

Henneberger said the non-partisan site will be more of a magazine — with thematic pieces and profiles — rather than focus on breaking news. “It’s not an attempt to dominate the 10-second news cycle,” she said.

Other contributors will include conservative commentator Matt Lewis, Beliefnet’s Steve Waldman of Beliefnet.com, Commonweal’s David Gibson, and Newsweek’s Karen Breslau.

And Henneberger said there will be a woman-focused blog called "Woman Up" with over 20 contributors, including former POLITICO writer Helena Andrews, former Dallas mayor Laura Miller, novelist Laura Lippman, and ex-Fader editor Alex Wagner.