I have always enjoyed watching The Masters, one of my favorite tournaments. I had a thought the other day, what if could take a crack at that logo. So I know the history of The Masters and the heritage, but just wanted to give it a modern spine an updated look. I wanted to keep the elements of the original logo, to pay homage to that great logo, but wanted to simplify it. So what I came up with is what you see above. I like how it turned out, and then took it a step further to apply it to different applications, i.e. one color and a pin flag. So I know they will not change it, and I get it, I wanted to challenge myself. Take on those challenges, set yourself some goals and put them out there, something might come of it. Cheers, and hope this Masters tournament is a good one. Cheers!

It has been a while since I posted here, but thought I would start back in with a refresh and update to the old logo. I have been thinking about this one for a while. It is a heavy one. I wanted to keep it simple and also work well in social media outlets. Also I wanted to update the colors. So on this version, that I landed on, wanted to include the moon in some fashion. I will be developing a word mark to go with this, so stay tuned. Hopefully this will take flight and do well. Thanks for stoping by and will try and get back to posting more. Keep on making.

Been busy around here. Trying to get things wrapped up before the end of the year. I really appreciate the good vibes everyone has been sending my way! Been a crazy good year. I hope you all are enjoying my vectors! Keep working! I like how this one turned out, ARC*. An outdoor brand for adventures and extreme conditions. Wanted to use the Polar Bear for it is one tough cookie to take on those elements - the rest feel into place! Hopefully more to come! Welp, back at it! Keep pushing those pixels! Cheers.

Had the chance to hang out and catch up with Aaron when he came to town for a couple of shows! He gave a great talk at Swanson Russell and the Waiting Room up in Omaha! Good times! Always a good time and fires me back up to get to work! Dude is a true inspiration! THANKS Aaron! Cheers!

I was able to to spend some time on the island for a little R and R and was able to reset the gears and clear the mind. So cool to be on island time, wow, such a cool place! Might have to make it back out there for sure. Welp, with all that ocean air, got inspired to come up with some new concepts for Riff Surf Co. This was inspired by the many palm trees that I saw. Keep up the work and keep making, ALOHA!

I have always like looking at old photos of gas stations. They are all so unique in their construction and had so much character, back in the day, that you don't see anymore. I have done a couple of vector rounds of some stations, and we will see if I continue the series. But just wanted to post the current one I did. Always pushing pixels! Keep up the good work y'all and back at it! Cheers!

I love me some tacos! So what better way then to come up with a taco food van branding! I wanted this to be a very chill brand and serve some good tacos! Would be awesome if this would come to life! Anyway, back to work -- Cheers and eat more tacos!

Busy these summer nights! Oh where the time goes! But keep on making and pushing through those deadlines! Here is a nice one that I sketched out the other day! Have to evelop it more, but thinking of turning this into a coffee company on the coast. Alright, back at it! Cheers!

Here is to one of the many places I would love to visit. It has been on my bucket list for a very long time! So I just wanted to vector something to put my mind in to thinking that I will get there one day! Enjoy!

It has been a while since I have posted out here, but I have been super busy. But hopefully can get back to posting some updated work and some cool stuff. But for right now just wanted to post this UNL re-Brand I did the other day. I really like how it turned out. Wanted to do something clean and simple, but yet give that university feel. I had started this in my Field Notes, as a quick sketch out, and then turned it loose on the computer. I walked through a few different executions of the logo, plus some collateral pieces and outdoor signage. Even threw in a couple of pennants for good measure. This was fun, and would be a dream project, if I were ever to get this for real. Well, back to work, but enjoy and check out the rest of the case study in my work section. Cheers!

I know it has been a while since I have posted here, but have been a busy bee! But just wanted to post something to say, with the times they are now, stay cool, share the peace, we will get through this together! Now back to work! Cheers!

I wanted to develop a snowboard binding company and did some thinking and landed on Good Bindings Co. I wanted something short, but also catchy. So I wrote down a lot of words and the letter G really stuck for some reason. Then I started to sketch out a logo and the one thing that started surfacing to the top was the bolt that helps stick the binding to the board, started become a letter G. So I soon said to myself, well this logo has to round and in the shape of the bolt. Added a little bit of a twist and boom, got something. I want to develop more of this brand further, so stay tuned. Shred it up!

Now this one was just a spur of them moment project, created by myself. I was doing research of the state and the mammoth bones that were discovered in the state, and I stumbled upon the State Museum logo of Moral Hall on campus at UNL. I took a minute and was like, you know what, how about giving that little guy a refresher. So I simplified it and did some negative space work and what you see is above. The classic logo has a full mammoth in detail, but I wanted to simplify it a bit. Of course incorporate the red of the University and the N to round it all out. So we will see if I can get any traction with this one. Keep exploring!

Here is a fun fact about Nebraska. We have the World's Largest Covered Wagon. Yep that is right and it is near my alma mater! Right along the interstate. Though it has seen better days, and is a golf cart shop, it still is standing. I think it is important to recognize the landmarks from the state in which you grew up in. It is cool to explore the state, but gives you total respect of what the state has to offer. If you ever find yourself rolling through the state, you will have to check it out. Nebraska, the good life! Enjoy.

Been putting a lot of thought and effort into making things. Just on a vector mission. I have been taking my Field Notes and turning my sketches to vectors. It has been a lot of fun. Plus it is good to get some of these ideas out there, because if i don't do anything with them, then that is all they are is just ideas. I like how this one turned out. This is just another look at cotton. Might not go anywhere, but hey, its fun to create. Stay making and doing! Cheers.

Making more progress on the Node Surf line. Having some help on this one. So we will see how this all comes together. Switching gears from snow to surf, it takes me a while, but I like how this brand is coming along. Just have to start working on a plan to put this one out to the community. Here is the landing page > nodesurf.com < More to come. --For Lena