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INFLIGHT COUTURE BY ETIHAD

The beyond stunning Etihad Airways uniforms is yet another proof of the revival of aviation's golden era.

Designed by the Italian Haute Couturier Ettora Bilotta at his atelier in Milan, the uniforms ooze classic elegance and utter style. The contemporary fashion trends currently predominating New York and Paris catwalks are perfectly combined with haute couture elements inspired by Paris and Rome of the 1960's.

Bilotta managed to pull of the challenging task of creating a uniform that would represent the company's sophistication, refined elegance and effortless style, in an innovative yet glamorous way.

Made in several different locations around Italy, the uniforms were by 30% hand-woven from 100% italian wool, while they were manufactured in Shanghai, Tunesia and Bucharest from a team of 400 members. They are extremely elegant and easy to wear, offering a freedom of movement. Their hues and patterns are compatible with the company logo and color palette.

The female flight attendants' uniform includes a skirt, a blazer, a pair of gloves, a belt, a hat and a scarf while the uniform for male flight attendants consists of a 3-piece suit, a belt and a pair of gloves.

The hats are super retro, channeling an old-Hollywood style and, personally, I love them. Hats are a symbol of elegance and utter charm and the Etihad one, is beautiful.

The uniform completes an incredible jacket – trench coat, a key element inspired by the catwalks while the slim-line bags have been designed in the size of a tablet.

The earth-toned makeup look matches the uniform – and the Abu Dhadi hues in general. In the photoshoot made for the uniform presentation, the makeup look really stands out, matching the overall elegant look.

The noted New York fashion photographer, Norman Jean Roy, was assigned to capture the uniqueness of the new uniform and he did it in an unrealistic, yet absolutely real scenery. The photoshoot was set at the dunes of Liwa desert in Abu Dhadi, in Qasr al Sarab desert resort.

A pret-a-porter project that manages to bring back the Golden era of aviation both aboard and on the ground.