POP-UP STORES! Levi’s pop-up shop, New York City

April 8th, 2014 by retail design blog

Levi’s just opened a pop-up shop in New York City, but this isn’t just any pop-up. The temporary store will carry the first RED collection made in seven years, and it’ll be the only place where you can cop. Each RED collection is focused on a theme, and this year’s is called Lined RED, taking after the brand’s history of lining its denim. Garments from Levi’s archive were updated and fully lined with indigo-colored cotton silk and an extremely light cotton flannel.