Client Support

Aweber’s support is one of The stand-out features of the product.

Phone assistance, email support and Live chat support is all available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat support.

Additionally, there’s no hoops to Proceed through to contact support – relevant phone number and email details may be seen quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.

On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.

If you are a novice to email Marketing, then this sort of easy access to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing supplier.

In relation to The availability of support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.

Templates

In contrast to its Competitors, Aweber supply one of the biggest collections of e-newsletters templates accessible: there are more than 700 available.

To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.

Toe be honest, I don’t love all of The designs – some of them look slightly dated. I would believe them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.

However, the Sheer quantity of templates accessible means that using just a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the choice of coding your own also. Autoresponder Pro

RSS Feed

Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, although technically you can use this feature with any material that has an RSS feed.

This functionality is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your website – this is a big time-saver.

It is worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates that are made specifically for this function.

On the plus side, there are quite Some of them to pick from – over most other e-marketing solutions I have tried.

On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works ok, but I believe there’s definitely some large room for improvement here.

Web Presence

1 thing that you can’t use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.

There are good arguments for not Allowing use of internet fonts – for instance, your emails are likely to seem more consistently and display more faithfully across email clients – but merely using web safe fonts can make templates seem a little bit blander than they otherwise could.

In general, I’d give Aweber a Thumbs up in the template department, but it’d be nice to find some of the templates freshened up a little, and the addition of some attractive web fonts.

Importing Data

Importing an Current database To Aweber is a fairly straightforward affair.

You can upload the following file Types:

XLS

XLSX

TSV

CSV

TXT

Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.

As you import your data, you’re Given the choice to add your subscribers to a particular set of autoresponders, and tag them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.

For anti-spam reasons, you may Need to answer a few questions regarding how you gathered the data you are importing. If your listing is on the larger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).

In essence, Aweber’s importing functionality is good – no complaints here.

Automation

Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.

I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.

With Marketing automation, you generally look for a flowchart where mails are sent based on consumer actions: email opens, link clicks, website visits, purchases made and so forth.

Aweber recently introduced a new advertising Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — and the application of tags to ascertain what needs to be routed to whom and when (see above).

But I Think this operation needs to go a bit further really – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which types of user behavior can trigger mailouts.

By way of example, at Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.

So Aweber is playing a little bit of catch up with its rivals here. Autoresponder Pro

Autoresponders

Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user activities – are a key part of any e-marketing solution.

Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’okay’.

On the other hand It’s very easy To install follow up emails based on time period – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days later and also a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.

On the other hand, triggering Autoresponders according to user actions and purchases is a bit more complicated compared to key opponents Mailchimp and Getresponse.

Using Aweber, you are able to create ‘goals’ or unite automation principles with tagging to create autoresponders behave in very funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’ll probably should look at other goods, especially Getresponse, which supplies’marketing automation’ functionality that hooks up to a built-in CRM.

Mobile Responsive Design

This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of tablets and smartphones, this definitely is a good feature.

One minor Gripe I have however regarding the responsive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The lack of the functionality is not a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a great deal of campaigns every month.

A/B testing

Split testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, monitoring the operation of every , and sending the’best’ variant to the rest of your list.

Most e-marketing tools manage This automatically for you: you produce a few distinct variations of your email (using either different content or subject headers), send them to a sample of your data, and your e-marketing option will roll out the best performing version mechanically to the remainder of your mailing list.

Divide testing USED to be good In Aweber: until very recently, you could make and examine four variations of an email (making Awber’s split testing functionality better than most major competitors; Getresponse being a notable exception).

For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales staff that it’s coming back during the next few months, but if you think you are going to need this functionality urgently you might be best off considering an alternative email advertising solution.

Reporting

Email analytics in Aweber are good. Along with Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / information, including

the Increase of lists over the years

an overview of sign up approaches

where individuals are opening your own email (i.e., geographical location)

the history of an individual’s activity – you can view past opens and clicks etc. in a per-subscriber degree

And much else besides.

With regards to how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both offer better reporting ports.

With the latter two products you Seem to be able to get more of an overview of information in 1 place, particularly when looking at the operation of individual e-newsletters.

By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present all the reporting information onto one dashboard (that you can then use to drill down to particulars ). Autoresponder Pro

Email Opt-in

A Great feature of Aweber is that the Flexibility it gives you about how you want to handle the opt-in process.

You Can Opt to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).

The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing solutions provide their clients with this choice.

Integrations

Aweber Provides an adequate selection of integrations with different solutions. There are over 400 integrations available which allow you to connect Aweber to various types of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.

A number of these involve committed widgets; others involve adding a snippet of code into a site; others involve a sync tool such as Zapier.

It is rare that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default’standard’ email advertising option for a great deal of apps), but you shouldn’t have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.

Leveraging data

Data in Aweber is Fairly straightforward. You can create segments not only depending on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, goods purchased and in the future. It’s all very flexible and simple to use.

It’s a little bit tricky however To figure out how to get to the screen where you create the segments – you essentially have to go to a’handle subscribers’ section, search for a number of readers and then save the search for a section.

To be honest, some options (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.

Unfortunately Aweber does not let You broadcast mails to multiple segments at once, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.

By way of instance, say you are a car dealer having a mailing list containing a field known as’car version.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.

You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three sections in 1 go.

In an ideal world you would only be Able to select the relevant segments and deliver the message to all those three classes. With Aweber however – that is not possible. You would have to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’

You’ll have a similar issue if You want to exclude particular segments from the air; so ultimately it’s a little bit of thumbs-down for its segmenting performance in Aweber.

Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater manner.

Conclusion

Overall I’d say Aweber is a Solid email marketing instrument.

It’s not exactly the best product of its own Kind accessible, but it is reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing solution.

The main Facets of the product That would nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be especially critical for some potential users, particularly those starting out in e-marketing without a truckload of technical skills (you likely won’t have stuck, but if you do, you are able to speak with a real person being on an actual telephone line about your problem).

In Addition, It’s not too Expensive compared to a competing products, notably Campaign Monitor and iContact.

The primary things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.

I hope you’ve found this Aweber review Helpful so far, but if you haven’t made your mind up on whether this is the e-marketing solution for you, here is a simple breakdown of the important pros and cons of using it: Autoresponder Pro

Disadvantages of using Aweber

Divide testing is presently disabled.

There are cheaper options on the market that offer considerably more features in the marketing automation section – Getresponse being a prime example.

A number of the templates look a bit dated.

The RSS to email templates are bad and they can not be edited with Aweber’s standard drag and drop email builder.

You can not include or exclude a number of segments simultaneously when sending an e-newsletter.

Advantages of Aweber

It’s Simple to Use.

Support options are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for client service, should be high.

It is reasonably priced – whilst not the cheapest product of its kind out there, it is cheaper than several comparable solutions.

It enables you to choose whether to join people to your listing on a single or double opt-in basis.

It has good export functionality, with the option to import a wide range of file types and also insert the email addresses you are importing directly into an abysmal cycle.

It integrates neatly using a fantastic range of third party applications and programs.

It includes a very large range of templates – over its key competitors.

Setting up simple time-based autoresponders is very simple to accomplish.

All email templates are responsive.

Reporting attributes are strong.

Segmenting information is relatively simple and you may use both field contents and consumer action (email opens, links clicked etc.) to create your sections.

You can Find a free trial of Aweber here.

Cost

There are 5 Aweber strategies on Provide:

Hosting and emailing a list containing up to 500 subscribers: $19 per month

501 to 2,500 subscribers: $29 per month

2,501 to 5,000 readers: $49 per month

5,001 to 10,000 readers: $69 monthly

10,001 to 25,000 readers: $149 per month

If you have 25,000+ readers, You’ll need to call Aweber to get a quotation.

A 14% discount is available In case you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.

One Part of Aweber’s pricing Construction that potential users may like is that all attributes are available on all plans – unlike any competing goods you don’t have to be on more expensive plans to unlock specific functionality.

Nevertheless, The functionality available on Aweber – as we’ll see below – isn’t always as extensive as you might find in rival email marketing solutions.

Pricing Vs. Competition

Aweber is, in general,

Significantly cheaper than Campaign Monitor

considerably cheaper than iContact

roughly the exact same cost as Mailchimp

slightly more expensive than Getresponse

much more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).

It’s worth noting that the aforementioned Comparisons don’t really apply to very small lists however – if you’ve got a small email database, several of the competing products are better worth.

For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…

$12 per month with Mad Mimi

$15 per month with Mailchimp

$15 monthly with Getresponse

$29 per month using Campaign Monitor *

$32 monthly with iContact

Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 with Aweber and…

$149 per month with Campaign Monitor *

$79 monthly with iContact

$75 monthly with Mailchimp

$65 monthly with Getresponse

$42 monthly with Mad Mimi

* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses as outlined above, but they limit the amount of e-newsletters that it is possible to send to them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these plans are similar in terms of ship volumes permitted to the Aweber ones.

That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced roughly in the center of the e-marketing solution scale.

Obviously, pricing is not exactly the Only variable you need to base your decision on. . .the more important thing to work out is what bang you get for your buck.

So let us Look at several Aweber attributes.

Aweber Free Trial

One of those Best strategies to choose whether Aweber is to you of course is to avail of its free trial. Autoresponder Pro