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Establishing a brand and creating a public platform for Ecotricity CEO, Dale Vince

Ecotricity

Dale Vince, the founder of renewable energy giant Ecotricity, came to us because he felt his message on the future for green energy wasn’t hitting hard enough. He was making the news – a large donation to the Labour Party, his ongoing battle with electric car giant Tesla and a controversial divorce settlement - but he didn’t feel in control of the story.

Story

We helped Dale to stabilise his brand by creating a public platform for him to explain his political position. Through key national media stories and video blogs we’ve enabled Dale to plant his thoughts into a broader vision on green energy and the future of Britain.

The platform has allowed Dale to reach new audiences and build a political profile that taps into the key election themes of the moment.

Impact Highlights

Dale Vince interview: The £100m hippy with wind in his turbines and Quorn in his burgers

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The million pound idea: 20 years on

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British green tech millionaire: The Tory government is rigging the energy markets