Quality design.
When you create newspaper it is crucial that you create your recipe to success. Eventually, by reading this blog you will understand design and creation of written media better, and you will be one step closer to success.
When you look at the Exspresso layout it is obvious that they new exactly what they are doing.

First of all, there is a typeface that is unique enough so Exspresso can be recognized by it.
Second thing that you can notice is the – white space that makes this newspaper look profound.
Third thing – illustration. By using illustrations Exspresso team made a great move. Illustrations are ideal visual element in stories that are more abstract (like finance, divorce, crime…).
Photos for this kind of stories (see below) may be risky to use.