people to think she was the first lady ofthephilippines. >>reporter: did they buy it? >> everybody did. do you know what the first lady of the philippines looks like? >> reporter: so i pretended to be the king of liechtenstein, and people bought it. outside, a panting crowd, paid to scream my name. >> king nicholas. >> once you have 10, 15 people with cameras, everybody else will crowd around. >> king nicholas, i love you! >> reporter: for nearly clr 5,000, you get a gang of paparazzi and fake fans to meet you at the airport. for nearly $3,000, a crowd to follow you on dates. >> the goal would be, like, wow, you must be really famous. >> reporter: some use this service for career advancement. >> i guess you could say "b" list celebrities who want attention in beverly hills and hollywood. i was exacted by ee eed -- cont agents and publicists. >> reporter: the crowd shopping felt weird. but i loved the dirn afterwards. tell me how good looking i am. toast to me. my own entourage made to laugh hi my jokes. i said you do downtown. [ laughter ] >> reporter: i might hire these guys. for new