Salesforce Launches Einstein AI Platform To Smarten Up CRM

With Salesforce Einstein, any company should be able to deliver more predictive and personalised customer experiences across sales, service, marketing, commerce and more. Einstein will be deployed across the Salesforce cloud to analyze the mountain of automated data the platform collects-activity data, sales, email, e-commerce and calendar, social data streams, and Internet of Things (IoT) data-and run machine learning and predictive analytics algorithms, NLP, and what the company calls “smart data discovery” to offer data insights and recommendations across different business use cases within the platform. “The strongest aspect of Einstein is that it is deeply embedded in the platform, it’s just working automatically”, Salesforce CEO Marc Benioff told USA Today. Separately, TheStreet Ratings objectively rated this stock according to its “risk-adjusted” total return prospect over a 12-month investment horizon.…