Peter Wright

Peter Wright is a career association strategist and President of The Planning Group. As a respected executive and in his current consulting practice, Peter has successfully developed and executed association and non-profit strategy with remarkable results. His practical approach to strategic and operational association business planning ensures that plans are not only embraced by association management and Boards, but also effectively implemented and measured for the tangible benefit of association members.

Insightful Association Leadership

As the Director of Strategic Planning at Clarica, Peter Wright led the company's overall operational and strategic planning process. In an environment of complex change, his skillful facilitation of planning sessions with the senior management team was instrumental in the determination of key strategic decisions. In his time at Sun Life Financial, Peter became Vice President of Corporate Accounts, before leaving to begin his consulting and training career.

Eradicating the Association and Non Profit Planning Gap

In his consulting practice, Peter Wright advises association boards and executives on all matters of strategy and association planning across a broad spectrum of trade and professional associations, societies, academies, councils and many other not-for-profit bodies. An accomplished facilitator and trainer, he works with association boards and senior leadership teams to define and develop association strategy, resolve operational issues, and overcome barriers to association performance. By providing planning expertise, process advice and facilitation, Peter helps associations overcome the planning gap. Linking strategy and action, he works with association management to foster true stretch mentality focused on association growth and value for membership.

Sharing Planning Lessons with Association Leadership

In 20 years developing non-profit business plans with North America's greatest associations, Peter Wright has created many successful tools, models, and practices that he teaches to clients and other consultants. Peter used his strategic planning and training experience to develop The Association Strategy and Planning Toolkit on Association Hub. The Toolkit helps association consultants add value with clients and it teaches implement leading edge association planning in-house. Peter is a frequent speaker, writer and trainer wherever association executives and association members gather.

Peter Wright captures an organization's key assets and channels them into operational opportunities to be further leveraged. As a result of Peter's practical approach and insight at the planning sessions, we our now in a better position to advance strategically... and with greater efficiency..."
Stephen Ashworth, Junior Achievement Canada, National Office