Privacy Notice

Privacy Notice

The practice aims to meet the requirements of the Data Protection Act 2018, the General Data Protection Regulation (GDPR], the guidelines on the Information Commissioner’s website as well as our professional guidelines and requirements.

Personal data such as details of family members for the provision of health care to children or for emergency contact details

Personal data for the purposes of employed and self-employed team members employment and engagement respectively

Personal data for the purposes of [direct mail/email/text/other] to inform you of important announcements or about new treatments or services

Personal data - IP addresses so that we can understand our patients better and inform our marketing approach as well as improve the web site experience

Special category data including health records for the purposes of the delivery of health care and meeting our legal obligations

Special category data including health records

Special category data to meet the requirements of the Equality Act 2010

Special category data details of criminal record checks for employees and contracted team members

We minimise the data that we keep, and do not keep it for longer than necessary.

We never pass your personal details to a third party unless we have a contract for them to process data on our behalf and will otherwise keep it confidential. If we intend to refer a patient to another practitioner or to secondary care such as a hospital we will gain the individual’s permission before the referral is made and the personal data is shared.

Personal data is stored in the [EU] whether in digital or hard copy format

Personal data is stored in the US in digital format when the data storage company is certified with the EU-US Privacy Shield

Personal data is obtained when a patient joins the practice, when a patient is referred to the practice and when a patient subscribes to an email list

For full details or where your data is stored, please ask to see Information Governance Procedures
(M 217C).

We have established the following lawful bases for processing your data:

Our lawful bases for processing personal data:

The legitimate interests of the dental practice

Processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract

Consent of the data subject

To comply with our legal obligations

Other

Our lawful bases for processing special category data:

Processing is necessary for health care purposes

Processing necessary for identifying or keeping under review the existence or absence of equality of opportunity or treatment between groups of people with the view to enabling such equality to be promoted or maintained

We obtain consent of the data subject to process criminal record checks

Other

The reasons we process the data include:

To maintain your contemporaneous clinical records

To provide you with dental treatment, prevention and oral health advice

To carry out financial transactions with you

To send your personal data to the General Dental Council or other authority as required by law

To communicate with you as and when required including appointment reminders, treatment plans, estimates and other communications about your treatment or the practice

To communicate with your next of kin in an emergency

If a parent or carer to communicate with you about the person you parent or care for

To refer you to other dentists or doctors and health professionals as required

To obtain criminal record disclosures for team members

For debt recovery

To continually improve the care and service you receive from us

The personal data we process includes:

Your name, address, gender, date of birth, medical history, dental history, family medical history, family contact details, marital status financial details for processing payment, your doctor’s details and details of treatment at the practice. We may process more sensitive special category data including ethnicity, race, religion, or sexual orientation so that we can meet our obligations under the Equality Act 2010, or for example to modify treatment to suit your religion.

The retention period for special data in patient records is a minimum of 10 years and may be longer for complex records or to meet our legal requirements. The retention period for staff records is 6 years. The retention periods for other personal data is 2 years after it was last processed. Details of other retention periods are available in the Record Retention (M 215) procedure available from the practice.

We obtain your personal details when you enquire about our care and service, when you join the practice, when you subscribe to our newsletter or register online, when you complete a registration or medical history form and when another practitioner refers you for treatment at our practice. Occasionally patients are referred to us from other official sources such as NHS clinics or hospitals.

You have the following personal data rights:

The right to be informed about the collection and use of your personal data

The right of access – to have a free copy of your data that we have

The right to rectification - to correct the data we have if it is inaccurate or incomplete

The right to deletion of your personal data (clinical records must be retained for a certain time period)

The right to restrict processing of your personal data

The right to data portability – to have your data transferred to someone else

The right to object to the processing of your personal data.

Rights in relation to automated decision making and profiling

Further details of these rights can be seen in our Information Governance Procedures (M 217C) or at the Information Commissioner’s website. Here are some practical examples of your rights:

If you are a patient of the practice you have the right to withdraw consent for important notifications, newsletters, surveys or marketing. You can inform us to correct errors in your personal details or withdraw consent from communication methods such as telephone, email or text. You have the right to obtain a free copy of your patient records within one month.

If you are not a patient of the practice you have the right to withdraw consent for processing personal data, to have a free copy of it within one month, to correct errors in it or to ask us to delete it. You can also withdraw consent from communication methods such as telephone, email or text.

We have carried out a Privacy Impact Assessment (M 217Q) and you can request a copy from the details below. The details of how we ensure security of personal data is in our Security Risk Assessment (M 217M) and Information Governance Procedures (M 217C).

Comments, suggestions and complaints
Please contact the Practice Manager at the practice for a comment, suggestion or a complaint about your data processing at [ info@sunnyside.dental ], or [ 01233 625513 ] or by writing to or visiting the practice at [ 40 Elwick Road, Ashford, Kent, TN23 1NN ]. We take complaints very seriously.

If you are unhappy with our response or if you need any advice you should contact the Information Commissioner’s Office (ICO). Their telephone number is 0303 123 1113, you can also chat online with an advisor. The ICO can investigate your claim and take action against anyone who’s misused personal data. You can also visit their website for information on how to make a data protection complaint.

Related practice procedures
You can also use these contact details to request copies of the following practice policies or procedures: