That little feature, of turning a CTA button a different color when the visitor’s cursor hovering over it, is highly recommended, and one of my favorite recent feature additions within the Wishpond Landing Page Builder.

By far the shortest op-in page, CleverTap cranks out email-gated content quickly and creates simple opt-in pages to generate as many prospective customers as possible.

They’ve created content targeted at individual roles (in this case a CEO) to better segment leads.

The images are templated, so designers can quickly and easily add titles and churn out appealing, professional designs quickly.

The form asks for a job title alongside name and email address. If the lead isn’t a CEO it’s important they know. This effectively qualifies leads and segments them easily for an optimized lead nurturing drip campaign.

The reason I chose this opt-in page is because it showcases how your business can utilize email-gated content easily and often with templates and by re-purposing existing content. The truth of the matter is that I think this opt-in page could be optimized further, particularly encapsulating the form, contrasting the CTA, and adding a few design elements.