May be, the CD wants to say that a Mars bar can even shrink a man’s pennies inwards because of it’s chilling effect. But for a layman, it is stating that Mars would make you very feminine. I am appreciating the brilliant idea of CD, but as a commercial advertisement, I am afraid it’s a failure.

when a man goes into cold water , his penis..well shrinks..so the whole concept is...mars bars are so called that..ure penis will shrivel up and transform into a vagina. which of course is an extreme indication..but it just overemphasizes the point!

I was soing some research for brilliant advertising campaigns (I'm taking advertising in school) and your blog happened to come up. I decided to check it out and what do you know; I just love it! Thanks for doing what you do so well; you're now a part of my quick link list!