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Archive for the ‘Tapestry data’ Category

In February, the Federal Emergency Management Agency (FEMA) responded to concern about increased El Nino flood risk by releasing new data on National Flood Insurance Program (NFIP) policies, which showed an increase in more than 27,000 new NFIP policies written in California during the month of December 2015.

In recent years, Emergency Response and Recovery has been tasked with addressing the growing number of natural disasters and manmade disasters worldwide. When a disaster happens, the role of GIS and geospatial is front and center in the identification of location and the location of individuals impacted in the event, as well as the clarification of the physical damage to vital structures. It is also fundamental to the provision of medical care and utilities during a time when those things may be scarce or non-existent.

Chuck Herring, formerly of DigitalGlobe, is one of three founders (Joe Bermudez and Stephen Wood) of the startup company Allsource Analysis Inc. (ASA) Located in the heart of Colorado’s Front Range geospatial hub, commercial imagery intelligence and analytics products AllSource Analysis Inc. (ASA) is establishing itself as a company to address specific analysis and monitoring challenges using commercial satellite imagery and remote sensing.

Cities worldwide are charged with the same challenge: that of creating or retrofitting sustainable, intelligent infrastructure. Cities need the best in design, geospatial, visualization and analytical tools to realize a viable and intelligent city design. 3D City design is architectural design times thousands, plus it must have the ability to be interwoven with other surrounding infrastructure and foster an urban conversation.

Tim Garcia, vice president of Business Development and Emerging Markets for Moasis Global said in a recent article for GISCafe:

“The latest frontier is how to effectively reach the mobile user by leveraging the data based on a consumer’s geographic position. Utilizing profiles integrated within geo-location, brands, agencies and even small businesses are able to locate consumers within a specific area and target them with the marketing message that is most relevant.”

Moasis’s team combines marketing and the technologies disrupting today’s information ecosystem. They’ve developed a platform based on the fusion of location data and multi-screen delivery, with the flexibility to weather the ongoing change in digital media and local marketing.

Moasis Global created the Intelligent Location Engine marketing platform, which encompasses their GeoGrid technology. In July 2014, they announced a partnership with Esri to provide marketers with consumer segmentation data that classifies US neighborhoods into market segments based on socioeconomic and demographic factors. By integrating Esri’s Tapestry data into a location-based mobile marketing platform, marketers can optimize the performance of their mobile marketing campaigns and better pinpoint the best potential customers and prospects using Moasis.

The partnership facilitates marketers who want to measure the performance and appeal of their mobile marketing and optimize in real time, combine Moasis’ location marketing platform with Esri’s Tapestry data to help target the customers and prospects in a particular area. The platform allows marketers to create behavioral market segments by location and target lifestyle demographics as well as where such customers live, down to their local neighborhoods.