Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

FinancialContent Launches Finesse 1.0

FinancialContent, Inc., a provider of financial data and business applications to online media and financial services companies, has announced the launch of Finesse 1.0, an online syndication tool developed specifically for online publishers to distribute financial-related news through RSS news channels. Finesse 1.0 is a hosted online application that is designed to enable online publishers to create and manage news channels in RSS 2.0. Finesse 1.0 supports FinancialContent's stocksymbol namespace giving online publishers the ability to "tickerize" their news channels by including the ticker symbols of publicly-traded companies as extended RSS 2.0 elements. Finesse 1.0 also features an option to automate the syndication of content across FinancialContent's financial channel deployments. Finesse 1.0 can further automate the creation and management of RSS news channels through custom integration with 3rd party content management applications, parsing engines, and databases.(www.financialcontent.com)