Tag Archives: chrysler

It looks like Chrysler is adding up to its lineup with a crossover SUV based on the Pacifica minivan. That is quite ironic since the brand repurposed the old Chrysler Pacifica crossover’s name for a minivan and then later on, that very same van yielded another crossover.

The information that FCA CEO Sergio Marchionne revealed in his interview with MotorTrend is an exciting development from Chryler. That’s because nothing much is going on with the brand in the past months, except for the departure of the 200.

With only the 300 and the Pacifica currently in its lineup, Chrysler is looking to market its brand to another market—specifically, people who doesn’t want either a large sedan or a minivan. Both these segments are giving up their share of the market for the crossover, which will have three rows and will reportedly in 18 months.

This is the right step for Chrysler since companies like Subaru and Volkswagen have also expanded their market to that of the crossover segment. The decision, of course, to use a Pacifica-based crossover will be beneficial to the crossover’s market. After all, a Pacifica platform offers more advantages than spewing just another model.

There are some “unique opportunities” in store for the new crossover since it will be using the Pacifica platform. Finally, we could have a crossover that has a spacious cargo and passenger space. There is also the possibility of adapting the PHEV powertrain to the new crossover.

Plug-in crossovers haven’t been tried by “ordinary” brands, except for Mitsubishi, though the Japanese automaker only tried the plug-in variant with its luxurious Outlander PHEV. That being said, the Chrysler has a chance to offer a larger PHEV than the Outlander.

If you’re a fan of the Batman franchise, you’re probably anxiously awaiting the arrival of the upcoming Batman film, The Dark Night Rises, but you may also be wondering what connection a Chrysler300 with the has movie. As it turns out, fictional characters in the film drive the stylish 2012 Chrysler 300.

In anticipation of the film’s premiere next month, Chrysler is asking fans to participate in a very special contest, which is spearheaded by its “Imported From Gotham City” television ads. A spin on the traditional “Imported from Detroit” ad tagline, the new slogan highlights the partnership between the luxury auto brand and the film, as well as a specially-modified 300.

As part of the contest, Chrysler has asked fans to use music from the movie’s trailer and Chrysler 300S footage to design their own T.V. ad spots. Chrysler will take submissions until June 29th for the unique contest. Once the submission process is over, Chrysler will instate a four-day voting period for the general public to pick three finalists. Then, Christopher Nolan, director of the film, will choose a winner based on the following qualities: creativity, memorability, originality, and effectiveness. The winner will then Work with a professional editor, then visit NYC for the red carpet premiere of the film. The winning ad will also be aired on national television the week of the film’s release: July 20, 2012.

The Chrysler 300S, as pictured in the film and ad spot, is blacked-out from the inside out and features several chrome elements. It packs missiles behind its grille and also sports a jet turbine at its rear and super sporty alloy wheels. And, though it’s been revealed that the vehicle plays an important role in the film, its official role/driver have yet to be disclosed.

Do you have plans to see the new film? If so, be sure to keep your eyes peeled for the modified 300! In the meantime, feel free to read our reviews about this impressive vehicle and to watch the spot at your leisure!

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