Still milking it

The Strategic Milk Alliance pours a tall glass of adorable.

The Strategic Milk Alliance and DDB has brought back kids acting silly and drinking milk to remind us that the drink was an important part of our childhoods. From children showering with a rain coat on, hiding (from no one) in the laundry bin or tying balloons to their hair, it’s still a winning recipe. We wonder if they could ever run out of examples of kids doing nonsensical stuff. Feel free to get childish and post some of the kooky things you used to do in the comments.