GIven the interest in all things social I'm surprised the Google Social Search announcement hasn't got more coverage. Giving Google access to your social networks will enable the search results to show relevant information posted by your friends - across Twitter, Flickr, LinkedIn, Yelp etc (although no mention of Facebook so we'll assume that's a no)

The local aspect is very interesting when we think about mobile - another example of mobile and social coming together.

Enough people have smartphones ( and everyone else wants one) , the distribution through the burgeoning app stores now makes getting content and services out there easy and the built in business model offers great opportunity.

Now all that is needed is talent who can develop addictive content and services for this platform. Talent who can connect the mobile world with facebook and socialise this content and services. And talent who can find the right way for business to take advantage of this new opportunity; reducing costs, minimising churn, maximising profit and building a rich dialogue with their most valuable customers.