Why on Earth Is there a two-story Louis Vuitton bag in Russia's Red Square?

A giant Louis Vuitton trunk rises on Red Square in Moscow. Photo by YURI KADOBNOV/AFP/Getty Images Nothing says class like an advertisement masquerading as a museum that benefits charity. At least that’s what luxury brand Louis Vuitton seemed to think when it began construction on a gigantic—100 foot long and 30 foot high—replica of one of its designer bags in the middle of Russia’s historic Red Square two weeks ago. But, as workers finished off the two-story structure this week, not everyone is happy. Russian residents have deemed the two-story designer bag, which sits steps from the Kremlin, as “tacky ” and politicians decried “the decision to build a shrine to bourgeois excess near such ‘sacred ground,’” the Wall Street Journal reports . The bag, after all, isn’t really a bag at all—it’s an exhibition hall that is set to show an exhibit on, you guessed it, the history o...