The Typography of ‘Stranger Things’

The Stranger Things title sequence is pure, unadulterated typographic porn. With television shows opting for more elaborate title sequences (think GOTand True Detective), the opening of Stranger Things is refreshingly simple. It trims the fat and shows only what is necessary to set the mood. More importantly, it proves a lesson I’ve learned time and time again as a designer: you can do a lot with type. But how do a few pans of a logo accomplish so much in such a short amount of time? I break down its typographic success to three powerful plays: recognition, scale and palette.