Delta Video Installation at P.U.B

Famed Dutch artist Delta is set to exhibit a video art installation at the new WeSC store as part of the celebrations at P.U.B for the launch of floor 1. Delta is a young visual artist who works primarily in the field of graffiti painting. In his visually spectacular work Delta significantly transforms both the traditional presentation mode of visual art, as well as the genre of graffiti painting itself. He introduces an alien and idiosyncratic aesthetic into graffiti painting that escapes the common logo-like word iD’s, which make up the majority of other graffiti writers work. His drawings, paintings, video works and installations could be seen as fingerprints or portraits of industrial architecture.

Delta began a long-term relationship with WeSC in the winter of 2006. This spring 2009 sees Delta release his sixth collaboration with WeSC – ’Delta 91’ t-shirt which features his unique artwork and will be available from the WeSC store at P.U.B, floor 1. Autumn 2009 sees the collaboration expand; with the t-shirt complemented with a sweater featuring an all-over knitted Delta artwork arriving in-store late August.

About the AuthorGreg Weinstein

In 1999, Greg launched Island Def Jam’s new media division, working with the record label to build the kind of Internet and social media infrastructure that every entertainment and media company takes for granted today. From there he brought his new media expertise and entertainment connections to the world of streetwear, serving as Marketing Director at Karmaloop and launching KarmaloopTV, a cutting edge project that bridged the gap between commerce and culture.
Thrillist Media Group then brought Greg to help grow the company’s presence in the world of cultural taste-making through the launch of its streetwear property, The Crosby Press.
Today, Greg serves as creative director at SlamXHype, one the most well-respected online publications in the streetwear space. Under his guidance, SlamXHype has experienced a renaissance in both influence and readership.