NASCAR: Big data offers little to bottom line

In all the buzz over the benefits of big data, there are fears that a mini-tech market bubble is being fomented, and big data’s hype far outweighs its economic might.

A recent article in The New York Times joined the naysayers by featuring a group of economists dismissing the big data wave as no match for the Internet or gasoline engine in terms of innovations that have defined economic revolutions. And when companies from retail giants to professional sports franchises talk about implementing big data solutions, the conversation often involves analyzing tweets and posts rather than true cutting-edge meta data analytics.