comScore, has been keep score on wireless handsets, plans and e-commerce, called e-commerce dashboard. Flagship phones generated revenue while discounts, free phones and other offers fueled volume sales noted the report. Substantial numbers of phones sold on carriers websites where free phones with 75% of AT&T's phones sold were gratis.

Revenue was generated by the big-guns, the "flagship" phones. Three of the four flagship phones (Apple iPhone, T- Mobile HTC G1, and BlackBerry Storm) ranked as the top revenue driver on their respective sites, while being ranked just inside the top ten models in terms of unit volume.

Meanwhile, Sprint's flagship phone, the Samsung Instinct, ranked lower than the others - #7 in terms of revenue and #15 by unit sales.