In addition to slashing prices across its MacBook Pro with Retina display family of premium notebooks earlier this month, Apple continues to take a more unconventional approach by using eBay power sellers to push volume of its most-popular notebook overall -- the standard 13" MacBook Pro for just $999.

Following Apple's recent announcement of minor spec bumps in its Retina MacBook Pro line, Primate Labs has run the new devices through benchmark tests, finding slight jumps in performance for the new models.

In addition to the one-off deals on some of Apple's MacBook Pro with Retina display configurations, AppleInsider is proud to once again team up with MacMall to offer readers unbeatable prices on roughly 15 MacBook Pro with Retina configurations, some of which have been slashed by over $815 from MSRP pricing that was effective just last week.

On the heels of Apple's MacBook Pro with Retina display price cuts earlier this week, the company's channel partners continue to shave down the cost of acquiring one of the flagship notebooks, with the entry-level 13-inch model now selling for just $1,349 -- a $350 discount that places it below the cost of some 13-inch MacBook Airs.

Following Apple's MacBook Pro with Retina display price cuts on Wednesday, Apple Authorized Reseller and AppleInsider sponsor B&H Photo similarly slashed the prices of their exclusive bundles, including the 13-inch Retina MacBook Pro with 3 years of AppleCare extended protection, which now starts at just $1,539; some 15-inch Retina MacBook Pro AppleCare bundles were also cut by as much as $770.

The entry-level price for an Apple MacBook Pro with Retina display has been unofficially slashed by $200 to just $1,499, as the company continues to work with its indirect sales channel to push units on the back of a lackluster quarter for Mac sales in general.

MacMall on Tuesday launched a four-day promotion offering free overnight shipping on all Apple MacBook Airs and MacBook Pros, both of which are offered to AppleInsider readers at the lowest prices anywhere through exclusive coupon code APPINSDRMWB37994.

Apple resellers this week continued the trend of aggressive price drops on Macs, slashing 2.3GHz 15" MacBook Pro with Retina by $200, while MacMall cut a fully loaded 2.5GHz 13.3" Retina by over $300. Meanwhile, February's new MacMall coupons for AI readers offer the lowest prices anywhere on all other MacBook Airs and MacBook Pros -- and they won't be beat, anywhere.

Just days after triggering a sweeping series of MacBook price cuts in Apple's reseller channel, big-box retailer Best Buy on Friday went a step further Friday when it kicked off a special two-day sale, slashing Apple's MacBook Air lineup by $200 across the board, with the entry-level 64-gigabyte model now available for just $799.99.

With whispers of slowing growth in Apple's Mac business gaining traction and overall sentiment surrounding the company at its lowest levels in roughly a decade, several of its largest resellers this week instated unusually steep price cuts on almost all sub-$2000 MacBook Pros and MacBook Airs.

In an update to its online storefront on on Thursday, Apple added a number of 13-inch MacBook Pro with Retina display models to the refurbished Mac section, with the certified laptops offering savings of up to $410 off list price.

Over the past week, AppleInsider has expanded its Apple Price Guide to include a new tab for Mac Bundles, where readers can find -- and request -- exclusive Mac hardware bundles at significant discount (currently up to $450 of list price). Separately, readers can take advantage of our 3% coupons and a price drop on a fully-loaded 13" MacBook Pro Retina to save nearly $300 on that unit alone.