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SEO BLOG

What if I told you there was no playbook for this stuff? That we’ve been focusing on all the wrong things? It’s time for bloggers and content producers to ditch “best practices” for something far better.

I’m confident every SEO reading this will have gotten this question too many times to count, and every non-SEO might still be wondering about the answer. We need to be prepared with an answer so that we’re not caught off guard when someone asks us what we do all day, and why it’s valuable.

A URL Parameter, also known as a query string, is the part of the web address that begins usually after a question mark. URLs with parameter counterparts containing the same content should be properly canonicalized to avoid duplicate content.

A client came to me with a seemingly-innocuous question, "Should we launch a separate domain for each of our office locations, or should we keep a single, branded domain?" The contents of this blog entry was my answer.