Up Next

LeBron James makes plea for Americans to spread love

Cleveland Cavaliers’ LeBron James speaks while holding his daughter, Zhuri, during the We Are Family Reunion at Cedar Point in Sandusky, Ohio, Tuesday, Aug. 15, 2017. Erin McLaughlin/The Sandusky Register via AP

As one of the most notable advocates, outside of former San Francisco 49er Colin Kaepernick, to speak out against police brutality and social injustices plaguing the country, James has made it his responsibility to use his platform for a greater good. On Tuesday, James called for peace during his annual We Are Family Reunion hosted by the LeBron James Family Foundation in Sandusky, Ohio.

“I know there’s a lot of tragic things happening in Charlottesville,” James said while addressing the crowd of more than 7,000 people. “I just want to speak on it right now. I have this platform and I’m somebody that has a voice of command, and the only way for us to be able to get better as a society and us to get better as people is love.

“And that’s the only way we’re going to be able to conquer something at the end of the day. It’s not about the guy that’s the so-called president of the United States, or whatever the case. It’s not about a teacher that you don’t feel like cares about what’s going on with you every day. It’s not about people that you just don’t feel like want to give the best energy and effort to you. It’s about us. It’s about us looking in the mirror. Kids all the way up to the adults. It’s about all of us looking in the mirror and saying, ‘What can we do better to help change?’ And if we can all do that and give 110 percent … then that’s all you can ask for.”

James was prompted to speak against hatred and bigotry after a rally led by white supremacists in Charlottesville, Virginia, last weekend turned deadly. Heather Heyer, 32, was killed and 19 others were injured when a car plowed through a group of counterprotesters. The driver, 20-year-old James Alex Fields Jr., has been charged with second-degree murder, three counts of malicious wounding and failure to stop in an accident that resulted in death. He was denied bond at his first court appearance on Monday.

James tweeted in response to the events:

It's sad what's going on in Charlottesville. Is this the direction our country is heading? Make America Great Again huh?! He said that🤦🏾‍♂️

Although the tweet was met with criticism by those believing President Donald Trump should not bear the brunt of the blame, it didn’t stop James from calling out Trump once again after the president’s news conference in which he held “many sides” accountable for the violence in Charlottesville and drew criticism for failing to condemn white supremacists and neo-Nazis. A few days later, James tweeted again.

Hate has always existed in America. Yes we know that but Donald Trump just made it fashionable again! Statues has nothing to do with us now!

James’ activism has been both lauded and criticized by some people since 2014, after the Cleveland Cavaliers star wore a T-shirt that read “I Can’t Breathe” while warming up before a game against the Brooklyn Nets. The words emblazoned on the front of James’ shirt were yelled 11 times by Eric Garner, a New York man who died after a confrontation with New York police. One sergeant was charged internally two years after Garner’s death.

“We all feel helpless and frustrated by the violence,” James said. “We do. But that’s not acceptable. It’s time to look in the mirror and ask ourselves what are we doing to create change. It’s not about being a role model. It’s not about our responsibility to the tradition of activism. … Let’s use this moment as a call to action for all professional athletes to educate ourselves. It’s for these issues. Speak up. Use our influence. And renounce all violence. And most importantly, go back to our communities, invest our time, our resources, help rebuild them, help strengthen them, help change them. We all have to do better.”

“No matter how much money you have, no matter how famous you are, no matter how many people admire you, being black in America is tough,” James said. “We have a long way to go for us as a society and for us as African-Americans until we feel equal in America. But my family is safe, and that’s what’s important.”

“Without you guys, there’s no me, seriously,” James said. “You guys make me get up every day, be a role model, be a father and be a husband, friend, son. You guys make me be everything I can be and try to be as perfect as I can for you kids, because I can’t let you down. I refuse to let you down. Thank you for allowing me to be your inspiration. Thank you for allowing me to be a father figure at times, your superhero at times, your brother at times, and all the above. Thank you so much.”

Maya Jones is an associate editor at The Undefeated. She is a native New Orleanian who enjoys long walks down Frenchmen Street and romantic dates to Saints games.