Triumph Triaction Challenge

Posted: 19 March 2012

What do an open water swimmer, a star tennis player, a veteran quad bike racer, a talented hockey player, and a ski and snowboard gold medal winner have in common? Apart from immense grit and drive and an unfailing sense of adventure, all five have been selected from hundreds of applicants in response to an open invitation from the world’s favourite sports bra brand to all women to take up the Triumph Triaction challenge. They will be running the Old Mutual Two Oceans half marathon in April, followed by the Knysna full marathon in July.

It goes without saying that Jenny White (19), Sammy-Jane Thom (35), Saret van de Walt (42), Lizette Kellerman (28) and Nele Baader (28), who come from a wide variety of backgrounds, will be wearing sports bras made by Triumph. The five, none of whom have ever run more than 10km, are undergoing a rigorous training programme under the watchful eye of personal trainer, Steve Atwell.

The ladies could not be in better hands. Steve’s personal track record includes two London marathons, overseeing group training across London for Nike’s popular annual 10km “Nike Run London”; the World Triathlon Champs in Switzerland and Germany, competing for Western Province at both SA duathlon and triathlon champs, to name but a few.

Superior design and styling make women athletes the world over choose Triumph Triaction sports bras as a necessary part of their sports equipment. Every sport involves a different level of stress and movement and Triaction produces a bra to meet each of these demands - from medium control for cycling, spinning and jogging, to high impact, such as aerobics, hockey, netball and tennis, or extreme impact for running, triathlon and horse riding. Each bra in the collection is designed to reduce “bounce” bust movement both vertically and side to side – crucially important for the protection of both the bust points and the delicate coopers’ ligaments within the breasts. Damage to these is irreversible.

For further information on how the Triumph ladies are getting along on their road to becoming marathon runners, don’t forget to take a look at their blog at http://www.facebook.com/triactionSA. Look out for the Triumph Triaction stand at the Expo.

Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®. Triumph employs more than 36,500 people and achieves a turnover of CHF 2.2 billion (2010).