'The real voyage of discovery consists not in seeking new landscapes but in having new eyes'

Proust

'The only place success comes before work is in a dictionary'

Vidal Sassoon

Firm Ideas: An introduction

Full of pomp, puffery and introversion, most websites blindly sing their own praises: “here’s who we are, here’s what we do”. They blithely ignore the three key questions fundamental to a profitable business relationship… Who are you? What do you want to do? Where do you want to go?

This website sets out to be somewhat different. It’s about your business, and how Firm Ideas can help you realise goals if you have them, or assist you in setting goals, and achieving them, if you haven’t. It’s about helping you, and your organisation, to really go places. Further, perhaps, than you ever imagined.

Rudyard Kipling wrote a poem that starts:

I keep six honest serving-menThey taught me all I know;Their names are What and Why and WhenAnd How and Where and Who.

So with apologies to Rudyard for altering their order let’s meet his serving-men!