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Never let it be said that hero worship is dead. If you don’t believe me, check out this bit of modern day hagiography from Nike Basketball, featuring LeBron James.

It’s a commercial called “Training Day,” and it features King James as a kind of Pied Piper of fitness, leading a steadily-growing army of children, teens, and adults through the streets of Miami, a la Rocky II (with Miami subbing for Philadelphia, obviously). And at one point they even take a dip in the Atlantic ocean.

You can watch the LeBron James x Nike Basketball “Training Day” spot below, but I wouldn’t recommend trying to catch LeBron James at his house in real life, no matter how many young friends you have.

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