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The 64-year-old actor is set to launch a Rambo and Rocky inspired clothing line called, “Simply Stallone.” The line will debut in October and will be aimed at men between the ages of 25 and 40.

The line will not just feature clothing, but will also consist of eye wear, fragrances and accessories. He says the line promises looks for both the “rebel and the gentleman.”

Stallone hopes what works for him will work for others saying, “I really believe I have an understanding of all the male psyche on all levels.” But he admits fashion is not his forte, but he put together a great team to make his vision come true.

Would you wear “Simply Stallone” clothing to help you get the eye of the tiger?