Commercial

They are easy to create and for most it’s as basic as pressing one button and voila, you have an image of the scene you wanted to capture. We scroll through hundreds of images on our social media feeds and only stop on the ones that catch our eye or our interests. Sometimes, that is all that is needed to grab someones attention. Sure it could be the title or even some of the copy associated with the image, but mostly it’s because of the picture. Eye catching images compliment content. It’s as simple as that. Yes, sometimes the images is used once and only once and then it is forgotten, but that is what all social media is comprised of so it is important in your marketing, branding, and social media to have images that stand out, catch your customers eyes and intrigue them to take the next step and read what you have to say about your company. Does it work? Yes it does. How do I know? Because I have built a career creating images for your industry.

Possibly one of the most costly expenses in the industry without efficient mining tires the operations would come to a standstill. Just like on our own personal vehicles tire pressure can effect the efficiency of the vehicle as well as fuel/energy consumption. Active monitoring and regular inspections can decrease expenses as well as maintaining a safe working environment for the vehicle operator and site personnel

It’s all about the people in the mining industry and that includes “Shop People”. If you have followed me long enough, you know I love photographing people portraits in the industry and I created some great images of Kayla while I was in Manitouwadge Ontario with Manroc Developments Inc www.manroc.com

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I would like to give a big shout out to Anthony Gilin of www.minesafetysolutions.ca for sending me 5 pairs of MSS Gloves for me to give away to my clients while I am on site. I have some international shoots coming up so a few of these will be visiting other Countries in the New Year. If you see me on the job, come say hi, I just might have a pair left.

Technology is at the forefront of everything these days, making things faster and more efficient as well as simplifying the process. In photography we often hear the comment “your photos are amazing, you must have a good camera.” Yes, I do have a good camera, in fact I have 2. I have also heard people mention that eventually photographers might be out of work since everyone will be able to take high quality images with their phones. I agree everyone will be able to capture high quality images, but a high quality image of crap is still crap. We used to have saying in photography “garbage in, garbage out” which roughly translates to if you have a crappy scene, you are going to capture a crappy scene. Just because someone uses a good tool doesn’t mean they are going to get great results.

The tools are only as good as the users and in photography there is a lot more going on than just snapping the shutter. I need to know where to place my subjects for composition, I need to know how the images will be used for marketing, I need to know where to put negative space for copy and graphics as well as I need to know how to properly light the scenario so specific elements in the image are brought to the viewers attention. I also need to know how to direct my subjects in a situation that is constantly changing all the while keeping track of time for maximum efficiency. The only way you will get the same image with a cellphone is if you manage all of the fore mentioned elements or shoot over my shoulder lol. Photography technology has been advancing since the pinhole camera and will continue to advance but the fundamentals of good photography have not changed.

There was no getting away from your breath showing itself on this cold day while I photographed Canadian Exploration Services on the job in the Northern Ontario wilderness. CXS was recently highlighted in www.northernontariobusiness.com

It was a chilly day on the frozen lake but when you dress for the occasion it’s just another day at work. We hammered out this photo/video shoot with Epiroc in 1 day and even though the sun was high, the temperature was far below the freezing mark. Just like having the proper tools for the job when you are prepared, you work more efficiently as well as being safe from the environment you are surrounded in.

The mind set of working safe IMO starts at the home. If you take all the necessary precautions to be safe while working you are more likely going to take that mindset to the workplace. It’s as simple as wearing safety gloves while while trimming the tree. Just kidding, but it is as simple as wearing safety gloves while cutting down your tree or chopping wood, raking leaves leaves etc. Thanks to Mine Safety Solutions for my early xmas present, they fit like a glove.