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The market of automotive accessories and specialty equipment can best be described as stable and fragmented; the overall market size has been steady, and distribution channels consist of small independent regional importers for the most part.The market is not particularly big. Absence of a strong heavy industry sector, auto industry in particular, makes the Norwegian auto aftermarket relatively small compared to neighboring Sweden. However, purchasing power is among the highest in the world and acceptance of U.S. products and technology is generally high. American high quality products and services as well as state-of-the-art technology are well received.