Who can we thank for the spurious finding that we, as a nation, are each half a stone heavier than the same time in 2013?

The survey was conducted online by www.UKMedix.com, as part of the company’s wider research into annual weight change and management, after the team noticed a substantial increase in searches for weight loss supplements year on year.

UKMedix being a website which sells dubious weightloss products, naturally.

Sarah Bailey, from UKMedix.com, said: “Unfortunately, we have already been warned that we are getting heavier year on year, so the fact that we are gaining weight is no surprise.

“Whilst stressful schedules and having babies are understandable reasons for weight gain, it’s important to keep things under control and get back on track before a gain gets out of hand,” added Ms Bailey.

“Not only is it critical to self-confidence and health, it’s also important to set a good example for family and friends.”

Unbiased advice there, from a dietary supplement pusher who thinks you’re piling on the pounds.