Bitcoin News

Bitcoin Mentioned For First Time Ever During The Super Bowl

There was a time, not all that long ago, when Bitcoin being mentioned in any mainstream print ad was a reason for the entire Bitcoin community to rejoice. Today, mainstream mentions in the New York Times, Wall Street Journal, and any cable investment show are common place. Reaching the Super Bowl audience, however, is hallowed ground and yesterday marked the first-ever mention of Bitcoin during the most-watched televised event in the UnitedStates.

Sunday’s Super Bowl LI (#51) ad was produced by Wealthsimple, a new investment firm with headquarters on Richmond Street in Toronto and Crosby Street in downtown Manhattan, New York City. It was a one-minute ad played just before halftime, centered around a man who seemed to be overwhelmed by the concept of beginning his investment career.

His friends, acquaintances, and television investment experts are all yelling at him different pieces of advice. At about the thirty-seven-second mark, a woman yells into her smartphone, at him apparently, “Bitcoin!” after a TV guru said, “You should be in commodities!” Someone else said “Annuities!,” then the lady says “Bitcoin!,” followed by a man in the gym saying “Bonds!”

The point is over 100 million households watched Bitcoin being favorably compared to the most-used and accepted investment options in America, if not the world, a first for Bitcoin. Bitpay released this commercial back in 2014 to promote their services and the ad was seen on ESPN and during the first-andonly“Bitcoin Bowl” back in December 26th, 2014, which I reported on at the time.

It does not appear that Wealthsimple has any direct affiliation with Bitcoin, as Bitcoin is not mentioned on their site in any way. If you would like to see the ad, it is embedded below. It has been viewed on YouTube over 2.2 milliontimes, but the ad has been posted for almost a month, and the has been commonly seen on Canadian television.

The Super Bowl is among the most watched programs in the world, and is the most-watched program in the United States, as last year over 112 million people watchedSuper Bowl XL. However, there are other sporting events that are watched much more. For example, the 2014 FIFA World Cup Final between Germany and Argentina, was watched by over 900 million people.

Author : Evander Smart

Evander Smart worked for many years as a Wall Street banker, and has learned how the economy is self-destructing from the inside. His travels, experience and research have led him to Bitcoin as the best way forward for the common man. He looks to spread the word on how Bitcoin can help anyone break the shackles of economic slavery being created by global establishment forces. Evander gets you thinking about what money really is, and how it will work for you going forward. The world of finance is getting ready for incredible changes, and he is getting ready for what's coming next. Are you? Learn more about "The Future of Money" @ Bitcoin Video University