F3 Technologies Wins Hotel Entertainment Infrastructure Contract

ALPHARETTA, GA--(Marketwire - September 24, 2010) - F3 Technologies, Inc. (PINKSHEETS: FTCH), a developer of online social networks, today announced it has been selected to design the graphical user interface and other programming elements of a groundbreaking internet-based entertainment system of interactive high-definition internet protocol televisions (HD IPTV) for the hotel and hospitality industry.

The new IPTV system concept, a product of Tivus, Inc., delivers customized channels to each guest, both passively, through information the guest provides to the hotel; and actively, through choices the guest makes with the onscreen graphical user interface. The IPTV system has already been adopted by the Doubletree® Hotel & Executive Meeting Center Downtown, in Omaha, Neb., where Tivus is based.

The company selected F3 for its expertise in interactive website creation and a range of other interactive software development and programming. F3 has already developed Tivus' website and performed a variety of other work for the company this year.

"Tivus' innovative approach to delivering entertainment content calls for a developer with experience in a range of entertainment programming," Chief Executive Officer Frank Connor said. "It's a great fit for both companies."

Tivus and F3 did not disclose the proprietary terms of the contract for competitive reasons.

The contract will diversify F3's revenue stream and limit its reliance on investor funding. The company's primary focus is the development of software solutions that generate recurring revenue.

Connor said he expects to sign contracts with other carefully selected clients in coming months.

Connor and Tivus' chief executive officer, Shiva Prakash, are exploring synergies between Tivus' HD IPTV solution and F3's FargoTube® online video/entertainment platform, including the possibility of sharing content with one another, and allowing both entertainment platforms to cross-promote each company's products and services.

FargoTube allows filmmakers, musicians, and other artists to monetize their content while communicating with fans online. F3 also develops and maintains Interaction Community Systems® management software for homeowners associations, and the Interactive Defense System® communications platform for cities and public-safety agencies.

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