The new adidas Originals x Daniel Arsham collab is brilliant

This is where art meets archaeology, taking us back in time to create a masterpiece

Anyone would jump at the chance of riding the time machine and revisiting the decade that they most love, especially if it’s relating to art and literature. Unfortunately, science is yet to bring that prototype to life while us, folks, have time-travelling fashion collaborations fresh on the scene. Take American contemporary artist and visual extraordinaire, Daniel Arsham for instance. His fascination with taking the past and making it present has led to more creative projects this year, with the help of adidas Originals.

The man behind the art— Daniel ArshamBorn in the 1980’s in sunny Miami, Florida, Daniel Arsham is an artist in the true sense— a man who is inspired by influential factors like architecture, design and everyday experiences. The school of thought that Arsham applies to his work with adidas Originals is introspective, despite incorporating elements that serves a greater audience on an existential level. What’s his ideology? “Envision a world where the mass products of today are uncovered as archeological discoveries of tomorrow.”

The ultimate collaborationadidas Originals dove straight in to Arsham’s ideology, resulting in the beautiful adidas New York Daniel Arsham sneakers. Based on the legendary blueprint of the 1980s running model, the design is not one without upgrades to appeal today’s generation.

New York Daniel Arsham – the designIn true 20th century form, the silhouette is made of deteriorated canvas with frayed edges in a tonal Chalk White colourway. The details in the New York Daniel Arsham silhouette don’t just stop on the surface, Arsham has crafted some strategically hidden gems on the sneakers for people to find. They may look downplayed but in reality, you’ll see screenprinted text ‘Daniel Arsham’ and ‘THE PAST’ in ultraviolet ink on the underside, which only reveals itself under a UV light, of course.

Daniel Arsham and adidas Originals’ aim of this project is to journey through archeology, discovery and exploration, taking their audiences through it all the while. This collaboration comes as reflection and rediscovery of the adidas Originals legacy.

When minimalism collides with a pot of gold that comes in the form of stylistic details, it reinforces interest and fascination in true art that transcends time. Which makes adidas Originals the OG icon of the streetwear universe.

For limited pieces that are exclusively available on adidas’ official website, click here.

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