Dairy Queen ranked last in the group of 16 chains considered. Burger King, Hardee’s, McDonald’s and Jack in the Box rounded out the bottom five.

Five Guys ranked best in categories including food quality and taste, service, cleanliness and atmosphere. The only category in which it failed to rank No. 1 was best overall value; In-N-Out won that category.

Smashburger, a newcomer in the so-called better burger industry, ranked second in every category except overall value.

McDonald’s and Hardee’s shared the bottom rankings for overall value. Jack in the Box was last in the food quality and cleanliness categories. Hardee’s was deemed to have the worst service, while Dairy Queen’s atmosphere was voted as the most lacking.

“Five Guys does zero advertising, but by delivering consistently great customer experience, they’re able to build a word-of-mouth buzz that continues to bring new customers through the door,” said Market Force Chief Marketing Officer Janet Eden-Harris in a statement.

In another customer survey this summer, McDonald’s came in last for customer satisfaction. The American Consumer Satisfaction Index found pizza chain Papa John’s the most fulfilling, followed by Subway and Little Caesars.

Burger King and KFC also left patrons wanting more, according to the survey.

Burger chains are the biggest business in the restaurant industry, pulling in $69 billion in sales each year. Nearly nine in 10 consumers say they grab burgers away from home at least once a month. Half of that business goes to McDonald's -- the behemoth that in recent years has upgraded its sandwich...

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