Troy-Bilt tries to introduce Wired's young tech-savvy users to a new gadget -- its leaf blower.

We’ve all seen page takeovers before. So very yawn, right? But how about when the execution of a page takeover actually blends perfectly with the brand being promoted? Well, that’s the case today on Wired where Troy-Bilt is touting its new Jet leaf blower.

Why did Troy-Bilt choose Wired? In some consumer research completed by the brand, it was found that 91% of people perceived the Troy-Bilt Jet as different from other leaf blowers. Different in what way? Many called it “Futuristic” or “high tech.” A perfect fit for Wired’s future-focused, tech savvy audience.

Also, as the press release explains, “Broadening the expected, male-skewed ‘yarder’ market by also targeting high-tech, early adopters offers potential gains in both market size and marketplace enthusiasm.”

Additional promotion will include rich media “synched unit” banner advertising — the blower in one banner moves leaves in another — elsewhere on Wired.com and on DIY.com. There will be :30 pre-roll video which points to a landing page on which additional shareable content can be found.

There will also be a presence on mobile devices via the Exponential network as well as on thousands of gadget-, yard-, and DIY-related websites.

Finally, a featured content placement, with video, has been placed on the new tech-gadgetry site Uncrate.com toward which the publication’s Twitter feed points. On this content page, readers can also share the story to Facebook and Twitter.