Sustainable seafood will provide much of the culinary inspiration for Simply Fish – an exciting new fish restaurant that has just opened in North London, and the first restaurant project from Christie Singham, a former lawyer.

Executive chef Sherif Hassan, who has worked at Kensington Place and the Savoy and Cavendish Square hotels has conceived a menu where customers are invited to make their choice of fish, which they can then choose to have panfried, steamed, baked, battered or grilled and served with one of a selection of delicious sauces and accompaniments.

They are all about seriously fresh and sustainable fish at this new eatery in the heart of Camden with daily deliveries from their merchants in Looe, Cornwall.

But the concept of sustainability does not stop at the menu and the invitingly light, stylish interior has been created with the use of eco friendly, rapidly renewable Bamboo products from Smith & Fong.

The exposed brickwork combines perfectly with the simple, stylish Bamboo tables and benches to create a cool urban feel and the Bamboo stools and countertops arranged in unconventional ways give the space a pleasing ambience.

All fabrication work was carried out by Hertfordshire based 414 Timber and Joinery. According to Company Director, Mark Loughrey “Smith and Fong’s Bamboo products are so easy to work with and produce a top quality finish with a warm and beautifully natural look and feel. They were the perfect choice for this eco friendly concept and we are extremely pleased with the result”.

The warmth and beauty of Smith & Fong’s Amber Edge Grain Bamboo was chosen for this contemporary design, not only because of its good looks but also for its green credentials. 100% certified FSC Plywood was used for the furniture and countertops, whilst the worlds only FSC certified formaldehyde-free Bamboo flooring range, from Smith & Fong, provided the finishing touch.

“Smith & Fong Amber Edge Grain Bamboo Plywood has long been popular among the Architecture and Design community for its performance, environmental and aesthetic qualities” commented Scott Campbell, European Sales Representative for Smith & Fong “and of course, having FSC certification ensures managed forestry”.

Found in design rich environments worldwide, Smith & Fong has pushed boundaries through innovation and environmentalism and have created a product range that has something for everyone. “With commercial and residential projects today, it is so much easier to choose materials that embody forestry ethics and sustainability, says Scott “and I trust that the Smith & Fong product range will increasingly be a part of that choice”.

People are truly wowed by Smith & Fong’s ability to transform traditional Bamboo into a product that has an ultra-modern twist and with its uncomplicated design, the use of Smith & Fong Bamboo has gone into making this space perfect for food and conversations, creating a clean, fresh, stunning interior.

Simply Fish in Camden will be followed by launches at St.Pauls and Chiswick

Delighted to be supporting award winning designer, Patricia Fox, at the 2012 RHS Chelsea Flower Show , CF Anderson, the European distributor for Smith Fong Bamboo, have provided Dex™ decking as part of a selection of ground breaking materials forming Patricia’s show garden.

Aralia Garden Design has come up with a first for Chelsea this year using urban rooftop space. Incorporating the highest quality plants and materials, ‘Rooftop Workplace of Tomorrow’ is an extension of the working office. Individuals or groups can connect and network using tablets, mobiles or large video projection screens, sitting in contemporary hanging chairs or within the ‘lounge’ area under a weatherproof canopy, surrounded by beautiful planting. There is also a ‘pick your own’ Herbal Tea Bar, open to the sky.

“Absolutely thrilled to be involved with this super Rooftop garden scheme – perfect for an urban setting, says Patricia. It’s been a lot of hard work (and fun) working with a range of quality suppliers, without whom we couldn’t have pulled together this technological feast! We are so looking forward to seeing it all come together for the RHS Chelsea Flower Show.

With sustainability and ease of maintenance at the forefront of this concept, Patricia chose to include Dex™ decking by Smith Fong Bamboo – 100% rapidly renewable Moso Bamboo, lightweight and durable, Dex™ decking is simple to install and is held tight using Dex deck clips, with no drilling required.

“This garden is all about technology meeting tranquility, Patricia explains. “ It’s a garden with a twist! But it’s also a garden that is sustainable, and is about the reclamation of unused roof spaces. Smith and Fong have been a pleasure to work with and we firmly believe their new materials will be of interest to the visitors at Chelsea”.

“Smith and Fong bamboo products have been popular with design professionals and homeowners for years” said Scott Campbell, European Sales Representative for Smith Fong Bamboo “and we are absolutely delighted to be able to introduce our first exterior product at such a prestigious event as the RHS Chelsea Flower show and, in particular, working with Aralia Garden Design, the winner of the BALI Landscape Design Excellence Award for the last 3 years.”

Keen to use eco friendly materials wherever possible, Aralia Garden Design found Dex™ by Smith and Fong offered everything they looked for in a decking. Dex™ is tested for fire, moisture content, compression, and formaldehyde emissions and is made with Smith & Fong’s unique, zero added urea formaldehyde system, BambooPure™.

“With homes and gardens today, it is so much easier to choose materials that embody forestry ethics and sustainability, says Scott “and I trust the Smith Fong Bamboo product range will increasingly be a part of that choice.”

Aralia Garden Design and Smith Fong Bamboo hope to inspire anyone to turn their unused outdoor areas into beautiful and functional spaces, with lush planting to help sustain the environment alongside well chosen complementary materials. If you are looking for creativity and innovation at the 2012 RHS Chelsea Flower Show then look no further than the rooftop inspired creation by Patricia Fox of Aralia Garden Design at RHW 37. 22nd – 26th May 2012

CF Anderson, the UK distributor and importer of Timber and sheet materials, and the European distributor for Smith Fong Bamboo, will have a major presence at Ecobuild 2012, showcasing the entire Smith Fong Bamboo range.

‘’ We are excited to be partnering with CF Anderson in the UK and European markets; their drive and professionalism make them a leader in quality and service ‘’ said Angus Stocks, Vice President of Sales at Smith Fong.”

Ecobuild is the world’s biggest event for sustainable design and construction and, this year, visitors to the Smith Fong Bamboo Stand (No S400) in the South Hall will be introduced to the latest Stiletto™ Performance Bamboo flooring range, developed with the most heel stomping high traffic applications in mind.

Unique to the hard surface flooring industry, with its easy installation, durability, and good looks, Smith Fong Bamboo flooring is specified for its environmental credentials and its adaptability to design themes.

And Stiletto™ Performance Bamboo flooring is no exception; made from 100% rapidly renewable Bamboo, it is urea formaldehyde-free, FloorScore® Certified, and is ideal for environments where natural beauty is desired and durability is a must.

‘’ Smith & Fong are pioneers in the Bamboo business and the whole product range has something for everyone. People are truly wowed by their ability to transform traditional Bamboo into a product that has an ultra-modern twist” said Scott Campbell, CF Anderson Sales Manager and European Sales Representative for Smith Fong Bamboo. “After a successful Ecobuild 2011 we are looking forward to introducing the new lines to an ever evolving product range.”

Alongside Stiletto Performance flooring, Smith Fong’s new Dex™ Bamboo Decking will also be making an appearance – come and find out more about Smith Fong Bamboo: from 20th to 22nd March 2012 -Stand S400, South Hall, Excel, London.

About Smith Fong Bamboo

Smith & Fong Co. has pushed boundaries for decades through innovation and environmentalism. The company introduced its urea formaldehyde-free, BambooPure, line in 2007, in an effort to make a difference in improving indoor air quality and encouraging greener building solutions in the flooring industry. The company went a step further the following year introducing FSC Certified bamboo products. Smith & Fong offer the world’s only formaldehyde-free FSC-certified bamboo flooring, and the company’s FloorScore® certified green flooring and Indoor Advantage Gold™ certified plywood are found in design-rich commercial and residential home environments worldwide. Smith Fong Bamboo – where sustainability meets innovation.