Featured Domains

2012 Impact Stories: Frank Schilling becomes a service provider

Schilling shakes up domain parking — and that’s not all he wants to do.

Last year domain name investor Frank Schilling signed a domain parking contract with Google and opened up a new domain parking company, Internet Traffic.

The service instantly attracted some of the largest domain name investors. There are two key reasons people rushed to try the service:

1. People know, like, and trust Frank.

2. Frank gave a very high revenue share.

Although people were willing to try it out for the first reason, many of them stuck around for the second. And this simple twist rattled some of the other large Google domain parking companies.

Why the high revenue share?

Most domain parking contracts have a scalable revenue share. Frank has his own portfolio of 400,000 or so domains. Bringing on clients boosted his overall revenue with Google, pushing the company into a higher tier and increasing payouts for everyone — including him.

For Schilling, the move from being an owned-and-operated portfolio owner to working with clients was a huge shift. After working with just a core team of a few people, Schilling’s jump into domain parking meant hiring more staff.

And he wasn’t done yet.

Next, he opened up his Domain Name Sales platform to more people (who used his parking service) and introduced a new app for managing sales inquiries.

This fall he opened up the platform so clients could choose who they wanted to field inquiries on their domains. Domain Name Sales will even broker them for you.