In other philosophical systems including Advaita Vedanta, maya is thought of as cosmic illusion or ignorance ( avidya ) that deludes the atman into forgetting its own divine nature. This forgetfulness of its true nature further causes the atman to mistakenly identify itself with the body and mind , assume individuality , and thus subject itself to the physical limitations in the phenomenal world ( samsara ).

Bansi Pandit, in P.61 (The Hindu Mind: Fundamentals of Hindu Religion and Philosophy for All Ages)