In a world where social media platforms pop up like new quantum particles in a high-energy collider, here is another one that has been around for a few years still seeking its stability and relevance.

In 2011, at the Association of Accounting Marketing (AAM) annual conference, Jessica Levin (the social media maven) told me about Empire Avenue, a stock exchange where you could earn returns (in the form of Eaves) from the social activity of people you do (or don’t personally) know.