Florida credit union wants to hire young, hip spokester

Wanted: Spokester to connect to young adults via social media and teach them about personal finance.

Responsibilities: Offer financial tips on buying a car, getting a mortgage, applying for a credit card, budgeting finances and more.

Compensation: $25,000 plus benefits for one year, a car, computer, camera and other tools for blogging, posting, videoing and making personal visits, 24/7.

Tropical Financial Credit Union in Miramar, launched a search Tuesday for a new spokester position. Its the credit unions attempt to market to the under-banked Millennial generation.

This demographic is such an interesting group. They trust their peers much more so than they trust other forms of advertisement or traditional forms of media, said Amy McGraw, vice president of marketing for Tropical Financial.

Like other credit unions nationwide, Tropical Financial is suffering from an aging client demographic, with an average age of  horrors  48.

So to reach those aged 18 to 25, the credit union decided it needed someone who could relate.

The best way we figure to help this younger group is to speak their own language and connect to them on their same level, McGraw said, and use the same tools and communication they use on a daily basis.

The spokester job is the starting point of Tropical Financials Young & Free Florida, a web-based initiative that addresses the financial needs of young adults.

Want the job? Go to YoungFreeFlorida.com for details. Applicants must bring their creativity, tech savvy and passion for helping others to a short, 60-second video demonstrating why they would be the ideal Young & Free Florida Spokester, the credit union said. They will also need to submit an entertaining blog post on a financial topic, completing their entry by 3 p.m. on May 7.

The public will vote from May 8 to 17 to determine 10 finalists who will be invited for an in-person meet up event before the final decision is made by Tropical Financial.

The winning candidate must live in Miami-Dade, Broward or Palm Beach counties and be willing to work full time during the one-year term, the credit union said.

This is our future, McGraw said. This is the next generation, and we want to make sure they are educated.

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