Editor's Pick

Aping the shlocky tone of the type of TV documentary that speculates over sinister events and conspiracies, the film, by BETC Paris, reads all sorts of new stuff into the famous photo, including hidden inscriptions, the "strangely passive" fireman and a strange reflection in the girl's left eye.

It's a crazy theory that will appeal to fans of such memes, and hopefully pique the interest of the potential young audience for Polar+, who are more interested in the internet than TV.