Face au Brand Territorial

Face au Brand Territorial is a critical investigation of the visual strategies employed to identify and brand political territories. Isn’t it about time to look at their often banal images as part of a crisis of political representation? In the context of a revival of xenophobic propaganda on the one hand and the degradation of places into pure marketing products on the other, it is possible to recognize an increasingly theatrical, unquestioned production of public signs and symbols. Contributions on the theme by political scientists, designers, and sociologists make reference to the three visual essays that are at the heart of the book: “The Noticeable Absence of a Flag of the Earth” by Ruedi Baur, “Depictions of Federalism and Nationalism: Comparing the Former Yugoslavia, Switzerland, and Belgium” by Irena Bockaj, and “European Capitals in Competition” by Maria Roszkowska. The publication is released in collaboration with Civic City (HEAD Genève) and the research program “Écrire la ville” (Ensadlab, Paris).

Ruedi Baur

Ruedi Baur, born in Paris in 1956, received a degree in graphic design. In 1989 in Paris and in 2002 in Zurich, respectively, he founded his two studios: intégral ruedi baur et associés and integral ruedi baur zürich.