Gamers, Streamers and Vloggers Gear Up for Giving Tuesday to Give Back to Save the Children

Fairfield, Conn. (November 11, 2015) — Gamers and streamers are uniting for a greater good this holiday season: to help kids around the world. Joining forces on the global day of giving, Dec. 1, and dubbing it #GamingTuesday, pro gamer Athene, YouTube star iJustine and other industry influencers will mobilize their online communities to fundraise for kids and donate to the global non-profit Save the Children.

"Given the right platform, the right purpose and the right opportunity, gamers can be a life force for good," said Athene, world famous gamer and philanthropist. "That's why I’m streaming on #GamingTuesday."

PLAY: Create a personal fundraising page and pledge to play your favorite games.

STREAM: Raise money by streaming for as little as an hour or even a 24-hour marathon.

VLOG: Create and upload a video to promote giving on #GamingTuesday and post it to your fundraising page.

SHARE: Spread the word about #GamingTuesday and host or re-stream a livestream broadcast on your channel.

"#GamingTuesday gives gamers a day to play and give back at the same time, while helping kids around the world have a brighter future," said Ettore Rossetti, Save the Children’s senior director of social business strategy and innovation.

Among the #GamingTuesday participants are many influencers within the gaming industry, including Athene, Dead Set Bit, Elajjaz, eSports.US, G2A, Hitbox, Humble Bundle, iJustine, Lasercorn of Smosh Games, Major League Gaming, Maral, Noobest, Playmob, Razer, Team Dignitas, Teespring, Tiltify, Twitch, Uffeboi, Whatchado.com and Zynga.

Save the Children has become a charity of choice for many gamers, streamers and YouTubers, including Athene (Gaming for Good), PewDiePie (Bro Army) and John & Hank Green (Project for Awesome). Over the last five years, these fundraisers have collectively raised more than $5 million in micro-donations, and when combined with matching institutional grants, have funded more than $20 million to Save the Children programs around the world.

#GamingTuesday is the inaugural event of Save the Children’s recently-created “Be a Life Force” initiative, which is designed to meet the growing interest from gamers for ways to give back and allow fundraisers to play, stream and vlog to help children in need.

About Gaming Tuesday: #GamingTuesday is an initiative created to partner with #GivingTuesday and rally gamers to come together over the holidays to raise funds and awareness for charity. The concept of #GamingTuesday was created by Jude Ower, founder and CEO of Playmob, and winner of the Institute of Fundraising ‘New Innovation’ Award in 2015. #GamingTuesday exclusively benefits Save the Children.

Save the Children gives children in the United States and around the world a healthy start, the opportunity to learn and protection from harm. We invest in childhood — every day, in times of crisis and for our future. Follow us on Facebook, Instagram and Twitter.

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