2012 is Make-or-Break Year

for EAP Vendors in Mobile

The mobile revolution represents the most important industry shift in years, and application platform vendors are stepping up to provide the muscle behind mobile app development in the form of integration technology between back-end systems and mobile devices, making mobile applications more interactive and meaningful. The trouble is, they’re finding new players on their turf in the form of mobile enterprise application platform (MEAP) providers who claim they can offer enterprises simplified versions of the integration glue, or middleware that will attract a broader swathe of Web and mobile developers anxious to crank out lucrative mobile applications.

In this way the mobile revolution represents a double-edged sword to application platform providers. It opens the door to unparalleled new business opportunities through broader application platforms that address a prioritized and well-funded need within the enterprise. At the same time, mobile application platforms bring daunting integration, management, and security challenges. EAP vendors are taking various approaches. Vendors such as IBM, SAP, and Software AG are embracing the opportunity through mobile strategies that include technology acquisitions to speed time to market. Others including Oracle and TIBCO are providing less clarity around their mobile strategies and appear to be cobbling together solutions in-house, a less attractive prospect considering the unprecedented speed with which this market is developing.

Mobile device users have extremely high expectations and demands, and CIOs are scrambling to mobilize their workplace, naturally looking to leverage infrastructure frameworks and platforms with which their developers are already familiar. For those AP vendors not up to the task, they are only helping mobile competitors such as SAP and Antenna make the case that MEAP is on its way to becoming more pervasive and comprehensive than traditional enterprise application platforms.

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