Related articles

While huge, the figure is only a quarter of the sales achieved for the Duke and Duchess of Cambridge’s wedding in 2011.

However Meghan’s role as a fashion leader is expected to produce a £150million increase in clothing sales.

And Brand Finance CEO David Haigh said: “We are observing only the beginnings of the ‘Meghan effect’, but it will undoubtedly match or even surpass the ‘Kate effect’ in its influence on the fashion industry.”