GLEN ALLEN, VA--(Marketwire - January 6, 2010) - Fueled by a rapidly developing OLED lighting
market and many new applications for OLED displays beyond cell phone
sub-displays and MP3 players, there will be an explosion in demand for OLED
materials of all kinds says a new report from NanoMarkets, an industry
analysis firm based here. According to NanoMarkets' new report on the OLED
materials market, this market will grow from around $420 million in 2010 to
$2.9 billion in 2015. Additional details of the report are available at
www.nanomarkets.net.

Key points:

-- According to NanoMarkets' new report, OLED lighting is expected to
consume approximately 70 percent of OLED materials by 2015. OLED lighting
has fewer materials challenges than equivalent sized displays and a major
factor in why this part of the market is taking off.
-- On the substrate front flexibility is what the industry is striving for
in order to realize the benefits offered by roll-to-roll processing of
OLEDs. However, such substrates are currently challenged by insufficient
barrier characteristics and by high costs so rigid glass substrates, which
offer the best combination of performance, costs and manufacturability will
be the de facto option at least through 2012.
-- NanoMarkets sees a significant consolidation of control of important
intellectual property (IP) in the OLED materials space with UDC, Summation,
and LG holding pivotal positions in the OLED materials IP mesh. Access to
established IP is an increasingly important factor for success, especially
for materials used in the organic layers of OLEDs.

About the report:

NanoMarkets' new report, "Markets for OLED Materials: 2010-2017," provides
a complete analysis of the commercial opportunities for materials used in
OLED lighting and displays. The coverage comprises materials used in all
the layers of an OLED including the electrodes, encapsulation and substrate
layers, as well as the organic layers (EML, ETL, HTL/EBL and HIL.) The
report also discusses in detail the materials applications for a wide
variety of OLED applications including cell phones and other handhelds, TVs
and other video equipment, general and architectural illumination,
backlighting, etc.

NanoMarkets tracks and analyzes emerging market opportunities in energy and
electronics markets created by developments in advanced materials. The firm
has published numerous reports related to organic, thin film and printable
electronics materials and applications. Visit www.nanomarkets.net for a
full listing of NanoMarkets' reports and other services.