Why Ugandan Musicians Are Not Earning Enough Royalties From Their Music Videos

By Climate

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May 21, 2020

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Most Ugandan artistes are familiar with digital distribution of music to Youtube and VEVO however, most musicians may not be aware of the significance of music video distribution to iTunes music video, TIDAL video, Amazon Music Video or may not know how to go about how to distribute music video to iTunes, TIDAL or Amazon video.
This means many artists might be losing potential income from their music videos. Musicians in Uganda are known to be very enterprising and desire to gain an international
Reputations or at least be able to reach out to their fans in the diaspora or acquire new fans through their music like musicians such as Eddy Kenzo, Bobi Wine and Bebe Cool.
In the music industry today VerseOne Distribution is one of the very few digital music distribution platforms that allows artistes to distribute musical works to up to 280 store endpoints including digital streaming, digital downloads, airlines, prisons and correctional facilities in the US among others, of particular advantage is the advanced distribution of music videos to major music video platforms.
On March 29, 2018, Apple rolled out its “music videos” section on apple music making it possible for its users to watch music videos within the apple iTunes app. As of June 2019, Apple iTunes had 60 million subscribers worldwide and 255 million paid streams. As of April 2020, iTunes offers 60 million songs, 25,000 TV shows, and 65,000. Submitting music videos to this pool allows paid iTunes subscribers to watch music videos without having to leave the platform.
On the other hand, on Spotify, there are 286 million monthly active users according to the company’s Q1 2020 report. Of these, 130 million were Spotify Premium subscribers, while Spotify may be one of the more popular streaming platforms among young people, it doesn’t yet allow for distribution of music videos.
Tidal which currently has about 240,000 music videos and present in 53 countries is gradually turning itself into a significant video hosting platform and a major source of video content for its 5 million users (estimated).
It is worth noting that Amazon is currently the highest paying digital streaming platform for artists and amazon music video pays 35% more per music video stream compared to audio. With 55 million users, Amazon is positioned to overtake Apple Music and its 60 million subscribers to become the second-biggest music streaming service in the world, behind only Spotify, which reported having 130 million paying subscribers and 286 million total monthly users as of January 2020.
VerseOne Distribution is uniquely positioned to help record labels and artistes take advantage of these unique opportunities to maximize their income generation and earn more royalties on their musical works.
If you are currently using a local music distribution service you should ask them for video distribution, otherwise, for a truly global music distribution service for audio and video assets, consider filling this short application form below to join VerseOne Distribution. http://verseone.net/getting-started
For questions and inquiries, contact support@verseone.net

If you are a musician, be it upcoming or famous and you wish to drop your music for fans to access it here online. You can send your songs or song to info@ugamusic.biz or Call Climate on +256771345613 for further help or Whatsapp at +256781999391.