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Discount Tire open for business

Discount Tire, the world's largest independent tire and wheel retailer, opened its doors in Sequim on April 10.

"Customers will likely be attracted by our low prices and selection of tires and wheels," said Pete Cavanaugh, store manager.

"However, we believe that our customer service and satisfaction guarantee make the difference."

Discount Tire is famous for its "Little Old Lady" icon, which has been a fixture in the company's advertising since the 1970s.

The company earned a place in the Guinness Book of World Records for the longest running TV commercial, featuring the Little Old Lady. The "Thank You" TV spot shows her throwing a tire through a Discount Tire store window and ends with the line: "If ever you're not satisfied with one of our tires, please feel free to bring it back. Thank you, Discount Tire Company."

"She symbolizes our commitment to customer satisfaction and that is important for us to convey as we attract new customers in Sequim and surrounding areas," said Cavanaugh, an employee with the company for more than 11 years.

Discount Tire is committed to promoting from within and always is looking for qualified individuals to join them in their exceptional growth, according to management.

The company sells leading brands such as Goodyear, Michelin, Bridgestone, Yokohama, Kumho, BFGoodrich, Pirelli, Hankook and Falken, along with Discount Tire exclusive brands such as Silver Edition and Roadhugger.

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