Comments (43)

Uh... no. Thank you. I normally dont mind the before/after ads if they've got at least a bit of cleverness to them, but this aint got any. And frankly, the "after" of an aenorexic isnt any more appealing than the gluttonous "before".

hmmm....I want to give fair criticism of an idea which could have been awesome.
Target audience looks like Art directors and designers and to be honest this does nothing to engage us on any level.
Yes, the ad puts the old and tested "before/after" technique in a new context, but maybe not such an obvious execution.

I like some beef in the saddle also. I bet the girl on the left knows how to cook also. I have to say that the girl on the left is the winner. Good photoshop skills though. I like them. But quit takin butt of the beautys..:

"Take our Photoshop Lessons, and you too could take everything too far!"

I know anorexic models with more meat on them than the PSed version! This reminds me of one of those speed-photoshop things floating around on youtube, where the guy makes a big girl in lingerie thinner. I guess that might be what they were aiming for with this, but it's just too boring and too skinny. Perhaps a better idea to take an amateurish snap and make it look like Hollywood?

Mind you, it's so nice to see most of you guys prefer the woman on the left. :)

Learn how to turn womens' bodies into objects! That's really what the ad is saying right? Why bother with a real woman, when you can make a fantasy one on your computer. I'm sure you fat haters would love sitting at home with your Anorexic laptop doll, then get with a real woman.

The whole point of the "after" shot is that it has been photoshopped just like all the magazines of size zero models, I think her being super skinny is the whole idea!
Besides she isn't aenorexic, Ive seen many thinner people out there

hhh, smart ads might get people smiling,
direct and blunt ads get some people buying
depending very much on the product / audience / culture
.. I dont want to be a smart ass.. but the agency gets good business when they make money for their clients instead of winning awards for ads that dont sell
.. but then I could be wrong
; )

So is the point that the after is so awful that the person who did it should have Photoshop lessons? If that's the case, it's a bit on the subtle side, although obvious to me the "after" shows no knowledge of anatomy and I doubt they teach that in their Photoshop lessons.

I think the whole point of this add is to show people not to believe everything they see in adds because photoshop can completely transform anything. So for example when you see a man or women with an amazing body(not saying the scrawny girl looks amazing) it more then likely isn't as great as it appears because photoshop can change anything.