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Girls get on top of the video game

Sales of games to women are booming, writes Simon Kurs

Meet the Frag Dolls. Brookelyn, 26, Mischief, 24, Jinx, 25, and the six fellow members of their group may look like an all-girl band but they are at the vanguard of a demographic revolution that is transforming the gaming industry.

Girl gamers are the fastest-growing group in the fastest-growing sector of the entertainment industry. The Frag Dolls are so good at it that they play competitively, raking in winnings from the growing number of international competitions while proving with sassy style that gaming is really no longer a male preserve.

Yes, they look like a geek fantasy come true, but the statistics show that women are the new force to be reckoned with in gaming. Game, the high street video-game chain, reports that 30% more women bought games in the six months to July 31 than in the same period last year, and there are now more female owners of