Declare your use of music, now twice as fast

A new e-licensing tool for SABAM

"Throughout our collaboration with Human Interface Group, we always enjoyed great services. The timing and quality met my expectations and communication was done in a professional and customer-friendly way. Excellent services, from start to finish. Keep up the good work!"

Louis Vuchelen, Project manager

"Since the launch at the end of 2014, the use of the online declaration tool for events increased from 30.71% to 60%. That’s double! For contractual declarations (bars, shops, etc.), the use went up to 25%, an increase of 1/3rd.
The average processing time for declarations in our back office, is now 50% faster than for declarations on ‘paper’."

Serge Vloeberghs, Director

The challenge

Make the process of declaring the use of music more efficient

The result

Online declaration increased with 30%

Average processing time in the back office is 50% faster

2012-2013

Project based

Approach

Navigation model

Mockups

Design specifications

User tests

Whether you’re organizing a concert or playing music at work, the use of music has to be declared to SABAM. This Belgian association of authors, composers and publishers is responsible for collecting and distributing copyright royalties.

Declaring one’s use of music is actually not as simple as it may seem. The first choice in the declaration form – the type of use – is the most important one because it largely determines the rate that will be used.

Forms are not the easiest way to approach users. Clearly communicating the various steps to be completed and indicating users’ progress as they go through the form, will encourage users to complete the entire file.

Reducing the number of steps and categorizing the information in a logical way drastically simplifies the declaration process. This simplification has certainly paid off. Even without major communication campaigns or promotional activities, within the first six months after the launch:

the number of online declarations for happenings and contracts increased by 30 %.

the number of online declarations for events even doubled.

This entails tremendous efficiency gains for SABAM, because online declarations can be processed twice as fast as paper declarations

"Throughout our collaboration with Human Interface Group, we always enjoyed great services. The timing and quality met my expectations and communication was done in a professional and customer-friendly way. Excellent services, from start to finish. Keep up the good work!"

Louis Vuchelen, Project manager

"Since the launch at the end of 2014, the use of the online declaration tool for events increased from 30.71% to 60%. That’s double! For contractual declarations (bars, shops, etc.), the use went up to 25%, an increase of 1/3rd.
The average processing time for declarations in our back office, is now 50% faster than for declarations on ‘paper’."