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Earlier this week Gerry Leonidas joined Bernard Baker, Business Development Director for the Public Sector at SAS UK in a series of radio interviews to discuss the just released ‘Communicating with the Citizen’ report, commissioned by SAS and carried out by YouGov. The marathon session (seventeen radio stations in one day!) picked up on the report’s clear indications that the public wants forms to be more clear, to see a greater use of online channels for communication with the government, and to explore positive incentives in form-based communication.