The classic coat

If you’re Canadian you know this coat. It’s part of Canadian fashion history, was unconsidered uncool for a while, and has now been resurrected, tweaked, and remarketed... with so much buzz that they’re all over it in New York. Jeanne Beker of Fashion Television wears hers all around town. And now Rachel Bilson has declared it’s good enough for LA styles.

More shots of celebrities leaving the HBC gifting suite, this time Hayden Christensen and fiancée modelling the line. Cute right? It’s amazing how trends come and go and come back. Seriously ten years ago, the sartorial elite wouldn’t have been caught dead in this. Now it’s one of the most coveted items in the HBC line. For those of you who keep track of these things: Marketing Win.