The editors of MedPage Today and the Milwaukee Journal Sentinel,
whose health and science reporter John Fauber will lead this
effort, will produce at least 10 in-depth articles in 2010
examining the news of medicine -- ranging from bench research to
the everyday clinical experience with an emphasis on the interface
of science, industry, and public policy. This unique series will
drill down to offer not only the headline news, but also the
backstory that culminated in the headlines.

This unique collaboration brings together the best of two worlds
of medical journalism: the MedPage Today team, which reports
breaking medical news and conference coverage to a target audience
comprised of clinicians, and the daily news world of the Milwaukee
Journal Sentinel, featuring the award-winning talents of
Fauber.

Martin Kaiser, editor of the Milwaukee Journal Sentinel, said,
"I believe the partnership will strengthen both news organizations.
John is an outstanding medical reporter, and giving him the
resources of two news organizations will be a benefit to
readers."

Peggy Peck, Executive editor of MedPage Today, who led the
discussions with Milwaukee Journal Sentinel editors and Fauber,
said, "We are energized by this collaboration and are eager to
devote the time and effort needed for medical enterprise journalism
in the public interest. John is not only an old friend, but also a
finalist for a Pulitzer Prize in Explanatory Journalism and one of
a handful of winners of the American Heart Association's Howard L.
Lewis Achievement Award for outstanding reporting in the field of
cardiovascular medicine."

"We are also breaking new ground with a collaborative journalism
model," added Robert Stern, CEO of MedPage Today. "Combining the
talents of two journalistic enterprises will, we believe, create a
unique entity that will truly be greater than the sum of its
individual parts. This is an exciting and compelling event for all
of journalism."

The first story in the series is scheduled to appear in March
and will be released simultaneously by MedPage Today and the
Milwaukee Journal Sentinel.

About MedPage Today

MedPage Today is the only service for physicians that provides a
clinical perspective on the breaking medical news that their
patients are reading. Co-developed by MedPage Today and The
University of Pennsylvania School of Medicine, Office of Continuing
Medical Education, each article alerts clinicians to breaking
medical news, with summaries and actionable information enabling
them to better understand the implications.

Physicians and other healthcare professionals may also receive
Continuing Medical Education (CME) credits at no cost by completing
these educational programs. CME is required of physicians in
approximately 30 states, and utilization of electronic CME is
growing at an estimated 80% annual rate.

More information is available at www.medpagetoday.com. MedPage
Today is "PUTTING BREAKING NEWS INTO PRACTICE®."