Amazon will bring its Android App Store to Europe, tempting more developers to jump on board with a new revenue split, an easier submission process and a pledge to waive annual fees.
The Amazon Android App Store will expand its reach to the UK, Germany, France, Italy and Spain, with more countries planned following an initial …

Re: 70% goes to the developer

70% after tax. Furthermore it's 70% of the price the developer sets. So you charge a quid, 58p goes to you, 25p to Google and the other 17p to the taxman.

Amazon's terms mean they can discount your app to any amount they like and give you anywhere between 70% of the sale price or 20% of the list price, whichever is greater. It means your £1 app might sell for 50p and you only see half the profits. You can't even jack up the list price to compensate for this.

On top of that Amazon charge $100 anually to be their developer program vs the $25 lifetime registration for Google marketplace.

So it's really not a good deal unless you know for certain you'll sell thousands of apps to cover the costs.

70% of list price to the developer

Interesting to see Amazon aligning with Apple on this, but why do they have a completely opposite view when it comes to e-books? Are e-books that different from apps? Especially since you can wrap an e-book inside an app.

So now I could publish an e-book via Amazon Kindle and get 70% of whatever Amazon ends up pricing the book at - minus delivery fees on top and subject to a small selection of territories - or publish my e-book as an app and get 70% of what *I* choose to price the book, no delivery fees and valid in all territories.

Re: 70% of list price to the developer

But I thought one of the complaints of the Amazon app store was that developers found that their app had been chosed for a special "75% off" offer and as a result got 30% of 25% of what they'd priced the app at. So I think you'd still be at risk of Amazon deciding to discount you book-in-an-app idea.

Re: Perhaps someone can explain how they get loaded.

That's how you DOWNLOAD the app. Not how you INSTALL it.

Android prevents installation from non Android Marketplace (Play Store) sources, as a malware prevention mechanism. If Amazon are expecting you to disable this, so they can load stuff on your device from their source, then you are opening your device upto a whole load of hurt.