I didn’t know it at the time, but my journey as an animal advocate began more than two decades ago on the cobblestone streets of Pamplona, where I participated in the annual running of the bulls. As much as I’d like to say I immediately went vegan and dedicated my life to being active for animals after witnessing this cruel spectacle, the reality is more complicated. It took me years to connect the dots and recognize how my choices affected animals as well as humans. But that visit to Spain—and seeing how those bulls were treated—planted a seed. Many of us are like that, I think: we come to this movement in a variety of ways.

Of course, when I did go vegan, I was eager to spread the word about animal exploitation. But how? I found a few resources online, and a number of animal advocates were happy to answer my questions. Yet what I really could have used was a best-practices guidebook to show me the way. After years of trial and error and fits and starts, I found models of activism that made me feel fulfilled—and models that left me feeling depleted. I knew other people new to activism would have the same questions I did, so I wrote Striking at the Roots: A Practical Guide to Animal Activism, which was published by Changemakers Books in 2008. I interviewed more than 100 activists from around the world, getting their advice on what tactics are effective and how anyone can get involved.

Much has changed since 2008, and the publisher agreed it was time for a new, expanded edition of the book. I am proud to say the 10th-anniversary edition of Striking at the Roots is now available (in print and digital formats), and that many vegan stores will be offering it, including Herbivore in Portland. I recently sat down with The Bearded Vegans to discuss the new book in an interview you can listen to here.

Oh, and if you have trouble finding Striking at the Roots at your local bookstore or vegan market, you can order it from Book Depository, which offers free shipping to 160 countries.

Check out the short video below for more information. Thank you!

Note: This book is printed in locations around the world. For copies in the United States, my publisher used a new book manufacturer, and the covers of some copies were improperly trimmed. These books were reprinted, but it might take another week or two for them to reach e-tailers like Amazon. If you are not happy with the quality of a book you ordered online, please exchange it for another one. (If you have any concerns, you can also order the book from Book Depository, which ships for free from the UK.)