Bentley House was originally built as “for sale” condos in a down market. RISE purchased the property in an off-market transaction realizing an opportunity to improve revenue through a strategic repositioning in the market as the premier, high-end, apartment living choice.

We invested approximately $1.1 million into the community to align the marketing and branding with the target resident profile. Amenity improvements included renovations to the foyer, great room, athletic facilities, meeting spaces and roof top deck. A dog run was also installed as part of targeting a specific resident profile.

Since acquisition, average monthly rents have increased from US $2,042 per home to US $2,786 per home while maintaining strong occupancy.