Colorado cannabis company announces Pueblo-grown cannabis now available in its stores to support the county’s cannabis industry in light of efforts to ban recreational sales

LivWell Enlightened Health announced today that it will begin offering Pueblo-grown cannabis for sale at its adult-use stores to support Pueblo’s legal cannabis industry, which is currently under dire threat by Issue 200. Were 200 to pass this November, it would ban all legal and regulated adult-use cannabis sales in the county, devastating the area’s growing industry and breathing life back into the shrinking criminal market.

John Lord, LivWell Enlightened Health: “Issue 200 seeks to overturn the will of the voters who overwhelmingly approved recreational cannabis with the passage of Amendment 64” [Marijuana Business Daily]

LivWell will immediately begin offering its customers $89.99 pre-weigh recreational ounces of cannabis grown outdoors by Pueblo cultivator, Los Sueňos Farms. LivWell historically produces the bulk of the cannabis it sells, but company owner and CEO John Lord believes that the threat facing Pueblo deserves more than just the monetary and political support the company has provided so far.

“Issue 200 seeks to overturn the will of the voters who overwhelmingly approved of recreational cannabis with the passage of Amendment 64,” said Lord. “This is not just an issue for Pueblo, but for all of Colorado. We are proud to support those companies bringing good-paying jobs to Pueblo by offering the fruits of their labor to our recreational customers across the state.”

Despite having no retail presence within the county, LivWell is already one of the top-5 financial backers of the effort to defeat 200. LivWell’s Senior Vice President of Government Affairs Neal Levine is also serving as part of the campaign leadership team. Earlier this year, Levine helped to lead the successful effort to keep a statewide measure off of the ballot that would have wiped out most of the adult use cannabis industry in Colorado.

Neal Levine, LivWell Enlightened Health: “We cannot sit idly by and allow the prohibitionists to wipe out 1,300 good paying jobs in Pueblo based on falsehoods and scare tactics” [State of Marijuana 2016]

“We cannot sit idly by and allow the prohibitionists to wipe out 1,300 good paying jobs in Pueblo based on falsehoods and scare tactics,” said Levine, who also serves as a board member for the National Cannabis Industry Association (NCIA), a cannabis industry national trade association.

The cannabis industry in Pueblo has brought a much-needed economic boost to an area still dealing with the aftershocks that accompanied the collapse of the steel industry in the 1980s. The industry has contributed directly to the creation of more than 1,300 jobs there, and cannabis-related companies accounted for more than 65 percentof all the commercial building permits issued in the county last year.

As of May 2015, Pueblo County’s unemployment rate of 7.1 percent is far higher than Colorado’s overall rate (4.2 percent).

Passage of Issue 200 would devastate economic prospects in this southern Colorado jurisdiction, which have otherwise looked quite promising thanks to the hundreds of cannabis companies that currently comprise the region’s budding marijuana industry, according to LivWell.

“200 is another deceptive effort in an increasingly long line of deceptive efforts to roll back Amendment 64 piece by piece,” said Lord. “We expect the entire industry to continue to step up and fight these threats wherever and whenever they pop up.”

By offering Pueblo-grown cannabis to its customers, LivWell said it aims to raise awareness about this important issue among its large customer base and to demonstrate solidarity with its fellow southern Colorado cannabis workers.

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