This talk will be a fast-paced overview of how the leading lights of our business world are adopting translation technology. It will include inspirational anecdotes and practical advice on how companies of any size can use global content to drive international sales growth. It will be the culmination of years of experience observing how the world’s finest businesses – from Silicon Valley behemoths to large Asian corporates – succeed and fail when it comes to using content to grow.

12.
84% of business buyers more likely
to buy in their own language
60% of shoppers from non-English
countries rarely or never buy from
English-only websites
Source: Common Sense Advisory, ‘Cant’ Read, Won’t Buy’.