FIFA’s Women’s Strategy

Posted 11th Oct, 2018by Sportquake5 MINUTE SPORT MARKETING WEEK

FIFA has launched it’s first-ever global strategy for women’s football, with the view to doubling the size of the women’s game by 2026. Within the eight-year plan are three key goals, which include increasing the number of female players to 60 million, increasing the commercial value of women’s football and to build the foundations of the game.

FIFA hope to achieve these three goals through five sub-categories, which includes showcasing women’s football on a bigger stage by hosting better tournaments for countries and clubs. An equivalent of the World Club Cup has been rumoured as well as a FIFA Women’s World League. Watch the video below to learn more about the sub-categories.

FIFA secretary general Fatma Samoura commented on the launch of the document, saying: “The women’s game is a top priority for FIFA and via our new strategy we will work hand-in-hand with our 211 member associations around the world to increase grassroots participation, enhance the commercial value of the women’s game and strengthen the structures surrounding women’s football to ensure that everything we do is sustainable and has strong results.”

The exposure of women’s football has improved tremendously in recent years and SportQuake believe that the 2019 Women’s World Cup in France will be the biggest tournament that women’s football has ever experienced. We expect to see record viewing figures and huge social media engagement.