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Friday, March 28, 2014

Private insurer Birla Sun Life Insurance (BSLI) has
announced the launch of 'MySolutions', which provides customers tailor-made
insurance solutions with combination plans for goal based savings. It is
supported by a unique technology platform that aids sales force and advisor
communities to gauge the customers' requirements and offer customised solutions
to help them achieve planned financial milestones in life.

“In line with the changing times Birla Sun Life Insurance's MySolutions focuses
on customer participation, personalization and the creation of a powerful
buying experience. Our focus remains on building customer centricity and
undertaking need analysis to help them attain the best benefits from life insurance. In line with our commitment to enhance customer experience, we will
continue to build on various solutions within MySolutions to meet our customers
changing needs and outcomes", Birla Sun Life MD & CEO Mr. Pankaj Razdan
said on the launch.

Within the MySolutions, the BSLI offers four solutions - BSLI Premier
Retirement Solution, BSLI Aspire Future Solution, BSLI Wealth Forever Solution
and BSLI Secure Income Solution. Each addresses a distinct need in the customers'
life cycle that includes retirement, wealth creation and regular income.

Birla Sun Life Insurance Company Limited is a joint venture between Aditya
Birla Group, an Indian multinational corporation, and Sun Life Financial Inc, a
leading global insurance company.