The brand has taken a past favorite (ranging from$6.98 to$12.99 on Amazon) and given it the fashion treatment — which means that you can now wear on your ears the magnet alphabet you used to play with on your fridge.

There’s a catch, of course: This version, made of brass and resin, is being sold for $235 per earring — not to mention that you may not even be able to find your own initials, since the only letters available are those that make up the the brand’s name.

So, are these household items seen through the eyes of a designer (a.) sheer genius, (b.) a joke, or (c.) peak capitalism? As shock culture seems to be a major factor in what we consume, it’s hard to tell. But we think it could be (d.) all of the above.