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Saturday, April 20, 2013

What's a Video?

Yes, that may seem a silly question, but I keep seeing a lot of confusion about what a video actually is in reading real estate industry articles, as well as in our own MLS.

Still photos, set in motion with animation and sometimes with a music track, is not a video. It is an animated slide show. Our own MLS offers a "virtual tour" feature that costs a whole $2 for the listing agent.

I would not dare post an animated slide show as a video on YouTube. YouTube users are sophisticated and want to experience real video of your subject, whether it's a hike, a scenic vista, or a home tour.

This is exactly why I provide real video for buyers and sellers on my YouTube channel, sarasotahomes. Buyers can preview a home from long distance exactly as they would walk through it themselves. I provide this service for my home listings as well as for buyers who are familiar with an area or a condo complex, and want to see an individual property.