Ok, so maybe its a bit much to suggest jtv is being groomed for its own digital television station, but it would be cool, and like these BBC and Channel 4 signposts show there is an exciting world of multichanneling to be had, once people start buying set top boxes, and decent content arrives.

Funny, my first thought when I saw JTV was that it’s being absolutely groomed for a 12-30 year market digital tv channel. JTV has the potential content to fill a ton of programming (even live cam on the radio shows) but it also has the single most authentic young “brand” in the country with Triple J …

HBO, Starz and Showtime have been doing the same thing in the U.S. for years now.

Usually HBO would open the night by listing what else was coming up at 8 p.m. on HBO2, HBO Family and Cinemax. Likewise, Showtime would do the same thing.

Among free networks, ESPN comes the closest, on Sportscenter listing what was next on ESPN, ESPN2 and ESPN Classic.

Similarly (I wish I had some video of it to send you, though I’m sure they’ll pull the stunt again sometime soon), during basketball season, ESPN ran something they called “Full Circle” on most of their networks. They carried one high-profile, rivalry-rich college basketball game (Duke v. UNC, if memory serves), and ran different views on ESPN, ESPN2, ESPNU and ESPN Classic. They did leave ESPNEWS out of the mix, though I wouldn’t be surprised if they dragged them in at some point in the future.

The way it worked, was that the traditional version of the game was on ESPN. On ESPN2 was the same announcers, but from cameras above each basket. ESPNU carried a camera in the middle of the home team’s cheering section. ESPN Classic had no announcers, and a different set of camera angles.

They were obviously pleased — they tried a similar experiment during the NBA playoffs.