Endocannabinoid System deficiency is increasingly becoming common in our modern world due to a proliferation of toxins, emotional stress, poor water quality, disease, drugs, and eating a diet laden with conventional and processed food. Researchers have found a direct clinical correlation between an ECS deficiency and medical conditions like migraines, fibromyalgia, muscles spasms, anxiety, insomnia and even irritable bowel syndrome. Our body compensates but can eventually break down.

While CBD oil can help get the body back in balance, the reality is that not all CBD oil is created equal. In fact, most of the product out there falls well short of its claimed benefits. From how the plant is grown to the type of extraction process, there are many factors that can drastically impact the quality of the oil.

HoneyColony’s Simply Transformative Superior CBD oil is the result of a collaborative effort to develop a novel, liposomal 10x bio-availability optimized hemp oil extract using exclusively natural, plant-based ingredients in a complete botanical formulation. HoneyColony’s Superior CBD Oil is the only Supercritical CO2 extracted, water soluble hemp oil on the market.

Keep in mind that some of the liposome formulas out there use a phospholipid matrix that includes synthetic agents. Since these are embodied in the matrix they are not included in the ingredients list. Also, most water-soluble systems include a surfactant to maintain a solution – this is almost always propylene glycol – and is not a required listed ingredient since it is considered a “processing aid.” HoneyColony does not bury any synthetic materials in this product, or any of their products for that matter.

To add to the misinformation, many people are understandably flummoxed by a very active campaign to convince the public that CBD is different depending on whether it’s derived from marijuana or hemp. Hemp and marijuana are both Cannabis. Hemp is Cannabis sativa, and marijuana is either Cannabis sativa or Cannabis indica. Hemp is simply the common and legal term for cannabis that contains less than .3% THC, and marijuana is the common and legal term for cannabis that contains .3% and more THC.

CBD, or cannabidiol, is the same plant compound, regardless of whether it’s found in a low-THC or high-THC cannabis plant.

HoneyColony’s Simply Transformative Superior CBD oil does not use a carrier. The hemp oil is a 40% concentrate cleaned of extracellular debris. When consumed orally, via digestion, cannabinoids are subject to 85-95% first pass degradation. That means that only 5-15% of the hemp oil enters systemic circulation. Sublingual application is the superior means of delivering hemp oil Most products in the market simply add their rich hemp oil to coconut oil, often calling it a tincture (it’s not a tincture.) The problem in that case is that the hemp, which is an oil, is now swimming in a pool of oil, and the hemp oil simply isn’t able to reach the oil-friendly receptors and achieve significant bio-availability. It’s oil competing with oil (hemp oil is a very potent oil, so there’s a tiny bit of it) and it cannot compete with the volume of coconut oil.

Instead, Superior CBD Hemp Oil is water soluble, and is the only naturally extracted water soluble hemp oil on the market. Superior has very small particles that are readily absorbed, and further facilitate permeation into the bloodstream with the use of naturally-occurring saponins. Research shows Superior’s delivery system to be 99 percent bio-available when taken properly — allowed to sit under the tongue for approximately 90 seconds before swallowing.

Superior is carried in a botanical glycerite (naturally preserved botanicals in water and non-GMO vegetable glycerin). Superior is a fully formulated product, based upon both science and traditional use. The botanicals in this formula are valuable in and of themselves, and, energetically speaking, necessary to offer a balanced formula.

So if you are looking to purchase a CBD oil that actually does that it purports, remember, that not all CBD oils are created equal. Do your research or go with a vetted company and brand like that of the Simply Transformative line of Superior CBD oil.