The consumer view of the value proposition was at one time fairly simple and straightforward: “Is the product quality and quantity equal to or greater than the price I am paying for it?”
But with the advent of healthy eating, socially consciou...

The bad news for the grocery industry is that it has become a cauldron of consolidation. The past few years have seen major grocery chains buying smaller competitors to forestall the Walmart takeover of the industry.
Kroger buys Harris Teeter ...

According to FMI’s “U.S. Grocery Shopper Trends 2016” report, more households than ever are sharing grocery shopping responsibilities, with 33% of adults saying they share the responsibility or are secondary household shoppers but not the primary...

Using your customers’ innate fear of shortage, scarcity techniques can persuade customers to add extra impulse buys to their basket. These techniques can be used almost anywhere, both online or offline.
What types of scarcity technique are sui...

It’s easy to make the assumption that the reason why Millennials are gravitating to online grocery is because they are accustomed to and favor the ease of e-commerce over shopping in store. Remember, this is the demographic that launched and grew...

Chances are, eight out of 10 shoppers in the checkout line have some type of chicken product in their cart. A recent survey by the National Chicken Council (NCC) found that 87% of consumers ate a chicken meal or snack purchased from a supermarket...

By now you’ve probably heard of the viral augmented reality gaming app that’s sweeping the globe called Pokémon Go. People are flocking to parks, landmarks and the streets in hopes of filling up their Pokédex with the beloved fictional creatures...