Using Paper Bags To Increase Brand Awareness

There’s an interesting bit of history behind paper bags – 3 people are credited with its invention*! They are Margaret Knight, Francis Wolle, and Luther Childs Crowell! Margaret Knight used to be popularly known as the mother of paper bags because she invented them. Crowell had the patent on it while Wolle invented the machine that produced the bags.

As the years passed by, several varieties of bags came into existence. Whether it was plain brown bags or the laminated varieties, paper bags were here to stay. And since paper bags were inexpensive to produce, they quickly gained a reputation as being reliable marketing giveaways.

Promotional paper bags can serve as excellent brand ambassadors with little or almost no initial cost. Shoppers will love a strong paper bag that they can carry around in style. Paper bags generally have a large surface area to feature your company logo and name, thus providing your brand with quality exposure that lasts for a long time.

With a little creativity, paper bags can be used in a variety of ways:

1. If you own a store, you can give away imprinted paper bags with your logo, address and contact details. 2. Paper bags are eco-friendly. You can distribute them to create awareness about the environment while gaining goodwill for your brand. 3. Surprise your employees with a paper bag filled with goodies as a gesture of appreciation.

There are plenty of uses for paper bags and businesses should utilize them more often to give their brands unparalleled exposure at minimal costs. So go ahead and shop for bags that reflect your branding requirements. You can rely on them as tools to boost sales and add an element of style to your marketing campaign.

Gary Taylr is a marketing consultant and works with the creative team at Promo Direct to boost sales. He is a regular participant in discussions related to business and marketing. He loves exchanging ideas and connecting with like-minded people. Gary can be followed on Google+ and Twitter.