Are consumers getting a raw deal with multiplex chains?

by Santosh

NEW DELHI: Multiplex chains Adlabs Cinemas, Inox, Fame, Cinemax and Movietime have come together to take a stand against the two movies releasing this Friday namely Welcome and Taare Zameen Par…

… PVR opened the advance booking for Taare Zameen Par at its properties one week prior to its release, while it was still under negotiations with other multiplexes.

After having booked enough number of shows for their own film, they decided to share space with Welcome. Additionally, since no other multiplex expect PVR will play Welcome as of now, Welcome’s audience at PVR will automatically know that Taare Zameen Par is playing at PVR if not at any other multiplex. PVR and Studio 18 arrived at a decision on late Wednesday evening. The advance booking of Welcome opened on Thursday. more…

And I thought Multiplexes were going to open the doors up for greater selection of movie content for the end consumer.

Well said. I guess multiplex profits are not coming from offering a greater selection and seem to be still centered around the big movies. The audience needs to distribute their tastes too. However, not every movie creates the kind of awareness that a big movie does. More than the multiplex format, the Indian Media will have to play a greater role in driving demand for all kinds of movies.

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