Can Sex Help You Rent Your Apartments?

Astute marketers use Sex to sell everything from tires to toothpaste. But can you use Sex to lease your apartments?

At least one apartment manager thinks so!

Canvass LA, an apartment complex in urban Los Angeles, is pioneering the use of alluring dancers to advertise its apartment rentals. At night, passers-by can clearly see writhing dancers in the spotlight of Canvass LA’s vacant apartment windows. Both men and women dancers gyrate non-stop like Saturday Night Fever on steroids.

The apartment complex, which bills itself as a “life changing experience”, professes its apartments are for the style-savvy and discerning art lovers. The sexy dancers are actually only DVD-infused pictures, but it’s their advertising effect that makes them stand out from the er… crowded rental marketplace in Los Angeles.