Not sure what to do during lunch time at the Annual Meeting? Hear dynamic speakers from different walks of life discuss topics that go beyond IP while enjoying a delicious mid-day meal right in the convention center. Separate registration and payment is required to attend these Lunch & Learn sessions, so book your spot today!

Fee: US $55

The registration fee includes lunch. CLE will not be provided

Monday, May 21
1:15 pm–3:15 pm

Changing The World through Advertising: Guerrillas, Soccer and Peace

Francisco Samper, Founder and President, MullenLowe SSP3 and Regional Director, MullenLowe Latin America, is the agency trailblazer and standard bearer for Colombian creativity. A publicist with almost 40 years of experience, he founded MullenLowe SSP3 (formerly Lowe-SSPM) in 1996 with Humberto Polar and Jose Miguel Sokoloff. Their agency quickly became the gold standard in both sales and quality, receiving more than 800 international awards, including a Cannes Titanium and a Black Pencil from D&AD.

Samper will elevate our thinking about the strategic role that brands and advertising play in the increasingly complex environment that is an everyday reality in Latin America. He will also share with us the important work that MullenLowe SSP3 has done to help demobilize guerilla forces.

Starting in 2008, demobilization advertising campaigns created by MullenLowe SSP3 served to convince close to 18,000 guerrillas to demobilize. In order to achieve this, they utilized such creative and innovative advertising that the Colombian Defense Minister became one of the world's most awarded public service advertisers.

Francisco Samper will tell the story of how they developed this campaign – their strategies, phases, key components, and the way they obtained these outstanding results.

Tuesday, May 22
1:15 pm–3:15 pm

Get Big Things Done: The Power of Connectional Intelligence

We typically associate success and leadership with smarts, passion and luck. But in today’s hypercompetitive world, even those gifts aren’t enough. Strategist Erica Dhawan argues that the game changer is a thoroughly modern skill called Connectional Intelligence (CxQ). Virtually anyone can maximize his or her potential, and achieve breakthrough performance, by developing this crucial ability.

So, what is it? Connectional Intelligence is the ability to combine knowledge, ambition and human capital, forging connections on a global scale that create unprecedented value and meaning. As radical a concept as Emotional Intelligence was in the 90s, Connectional Intelligence is turning people into superconnectors who accelerate innovation, break down silos and foster breakthrough top and bottom line impact.

This dynamic, engaging, high-energy, fast-paced keynote will help participants understand the practice of using connectional intelligence as the key to professional success and leadership in the 21st century. Attendees will learn new insights and tools to accelerate the connected power of teams, become more agile and innovative, and drive breakthrough ideas and outcomes.

Learning outcomes include:

How anyone can excel not just through skills and smarts, but through Connectional Intelligence

Now it’s your turn to leverage the secrets of the people using connectional intelligence. It’s your turn to “Get Your Big Things Done.” You’ll be surprised just how easy it is.

Erica Dhawan is the Founder & CEO of Cotential, a global consultancy that helps organizations transform by delivering collaboration across teams, business units, customers and other stakeholders. As one of today’s most provocative business thinkers on the future of work, Erica advises business leaders and companies to lead markets through innovations that matter, create increasing value for customers and clients, deliver sustainable results and ensure future global competitiveness.

To add a Lunch and Learn session to your registration, log into the Registrant Portal and click Add Sessions/Events on the top menu, and then click Add Guest/Session on the right menu.