Datsun introduces more powerful redi-GO in India

New version features 1.0-liter engine, updated interior styling and keyless entry.

Goa, India (July 13, 2017) – Datsun has enhanced its product lineup in India with the introduction of the Datsun redi-GO, its best-selling model in the market equipped with a 1.0-liter engine.

The model offers more stylish styling, including a new black interior and silver finishes on the air conditioning vents and on the horn pad. A newly added keyless entry system with central locking offers enhanced convenience — a feature very much appreciated by customers.

The Datsun redi-GO 1.0L combines the car’s existing attributes with more engine power. The three-cylinder, fuel-efficient engine generates 68 HP at 5500 rpm, and 91 Nm of torque at 4250 rpm. It is matched with a five-speed manual transmission.

"At Datsun, we are constantly striving to challenge the status quo and disrupt conventional thinking about the entry-car segment in India,” said Jerome Saigon, vice president, Datsun India. “Today’s youth want a car that shows their personality with style, and the redi-GO 1.0L is ready to meet their needs with more power and convenience.”

First launched in India in June 2016, the redi-GO is a versatile car that combines the roominess, agility and efficiency of an urban cross with best-in-class ground clearance (185mm) and high seating position. The Datsun redi-GO is also available in Nepal and Sri Lanka.

Datsun has already opened the pre-bookings and will start delivering the new, more powerful redi-GO to Indian customers on July 26 with the prices to be announced on the day.

About Datsun

Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. The new Datsun brand stands for Dream, Access and Trust. The overall Datsun customer offer will include a worry-free ownership experience at competitive cost, accessible services, with transparent pricing, and dealership proximity. Sales of Datsun cars have been started already in India and Indonesia. Datsun will start sales in South Africa later in 2014.

Datsun History

Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.

In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.