After advancing to the AFC Championship, Peyton Manning was confronted with questions about a report that an offseason medical exam will determine his NFL future. He's not worried about his neck. He's just worried about when he'll be able to get his hands on a cool, crisp, refreshing Anheuser-Busch InBev Bud Light.

You can't buy this kind of publicity! Actually, you can. This may not play well in Coors country, but there's a reason Manning is the league's darling: Bud Light is the official beer of the NFL, an honor that only costs it$200 million a year.