Green Solutions 2014

Green Solutions is a national fair managed by ProMéxico, an organization that promotes and encourages both national and international companies to me environment-friendly. For the fifth edition of this great event, held on the city of Aguascalientes, ProMéxico contacted Ariel Rojo to be the art director.

The main concept for this event was the Voronoi diagram, a geometric pattern that repeats constantly in Nature; based on it, we developed the graphic, architectural and product designs for the fair, as well as the collaborations held with diverse suppliers and designers, such as Caza Papeles studio, Iguana 4 Studio, E3 proyectos and HB Corrugados.