Traffic information service coming to Sygic Mobile Maps for iPhone

November 24, 2009

Sygic is preparing the launch of the real-time traffic information
service add-on to its turn-by-turn navigation software Mobile Maps for iPhone
at the beginning of 2010.

„Traffic information service has definitely been among the
features most discussed by our users recently. We are happy to state,
that we have finalized the technical part of it, i.e. enabling the traffic info
service client run in the application. At this moment, we are in negotiations
with the providers of this kind of service in different countries and we trust
to finish these within a few weeks, so that we can launch the real-time Traffic
feature for iPhone app at the beginning of 2010.“ says Michal Stencl,
CEO, Sygic.

The benefits of real-time traffic information are undeniable in
today's mobile society: being informed and making the right choice of route
saves time and fuel, protects the environment and last but not least, avoids
getting exposed to the risk of participating in or causing further traffic
incidents, which is a common reality of congested traffic situation.

Receiving up-to-date information about traffic incidents (where available)
and depicting them on maps in real-time provides the driver with a detailed
picture of where traffic incidents, accidents, road works, or congestion
zones – illustrated by relevant route parts coloured according to the degree
of the congestion – are located on the selected route. Based on this, the
driver can decide to avoid them by using an alternative route. In order to do
this, the navigation application is supportive again and features either
automatic or manual rerouting option in order to instantly calculate the best
new route to the destination.

Sygic Mobile Maps real-time Traffic information service add-on feature is
planned to be available for iPhone in three subscrip­tion models to suit all
needs – monthly, annual or life-time. More information about pricing
and where/how to buy will be available once negotiations with data providers
will be finalized.

Sygic Mobile Maps is a turn-by-turn voice guided navigation software that
converts mobile phones into full-featured navigation devices.It is fully operable on hundreds of mobile phones and smartphones
running major mobile operation systems, incl. iPhone, Symbian, Android and
Windows Mobile, incl. Windows Mobile 6.5. It also supports various PDA, PND and
MID devices based on Windows CE, Windows XP/Vista or Linux. It is compatible
with Nokia Maemo 5 OS and this version will be ready for purchase from the
Sygic online shop by the end of 2009. Sygic Mobile Maps is available for
following regions: Australia & New Zealand, South East Asia (incl. Brunei,
Thailand, Singapore, Malaysia and Indonesia), Gulf Countries (Bahrain, Kuwait,
Oman, Qatar, Saudi Arabia and United Arab Emirates), Russia, Complete Europe,
UK/ Ireland, North America (incl. USA, Canada & Mexico), US, Colombia &
Brazil.

Sygic
develops and sells turn-by-turn voice guided GPS navigation for a wide range of
mobile devices. Sygic delivers its GPS software worldwide in more than
20 languages, including Chinese, Arabic, Farsi, Malay, Greece, Russian and
nearly all European languages, working together with map providers to support
maps for all regions. Sygic cooperates strongly with leading PND, phone and PMP
manufactures worldwide to bring the latest technology to the market. Sygic
supports major OS's: iPhone, Symbian, Android, Windows Mobile, Windows CE,
Windows XP/Vista and Linux, and its applications have been approved on more than
200 devices.

Sygic's major competitive advantages are based on navigation experience from
professionals: intuitive user interface, fast rendering and route calculation,
low demand on processors and memory, automatic screen resolution adaptation,
smart recognition and self-setting to keyboard or touch screen operation and
above all the multiplatform engine, all this to make the application start
quickly and run smoothly on any device.

The company was founded in 2004 with a vision to operate as a strong,
technically oriented company in order to bring innovative products for the LBS/
Navigation market.