Email Marketing Automation: Build stronger customer connections with Email Marketing Automation. Simply create a personalized email once, and set it to send automatically for birthdays and other milestones. Segment contacts based on the content they click to create more targeted lists, send more relevant emails, see better results, and make customers happy.

Subject Line Personalization: Franchisees can use tools to automatically put their audiences’ names into subject lines, which is proven to increase open rates and increase engagement.