iPerceptions Flexing Retail Muscle

NEW YORK, NY--(Marketwire - September 4, 2007) - iPerceptions (TSX-V: IPE) announced today that
it will be exhibiting at Shop.org's Annual Summit at the Mandalay Bay in
Las Vegas, NV on September 17, 2007. This is the premier gathering of
online and multi-channel retailers and Shop.org's most important event.
Featuring keynotes from some of the most exciting speakers in the retail
industry, sessions for intermediate and advanced retailers, and
unparalleled networking, this is a must-attend event for all online
retailers and iPerceptions will be there to showcase its webValidator
Continuous Listening Solution as well as new and exciting enhancements to
its online customer satisfaction portal.

"Our decision to exhibit at Shop.org 2007 is a result of our growth and
success in the retail sector," said Jonathan Levitt, Vice President,
Marketing at iPerceptions. "With leading online retail clients including
Dell, Panasonic, Reebok and CompUSA, we have firmly positioned ourselves
for future growth in this extremely exciting space," said Mr. Levitt.

"Listening to our customers and increasing online customer
satisfaction are very important to Panasonic," said Oliver Carmona, Senior
Manager, Corporate Brand Marketing at Panasonic. "iPerceptions tools allow
us to monitor and measure our progress," said Mr. Carmona.

iPerceptions personnel can be found at booth 707. Complete demonstrations
of iPerceptions Continuous Listening solution can be arranged prior to
Shop.org 2007 by contacting Richard Zeidel, Vice President, Sales at
877.796.3600.

About the iPSI and the webValidator Solution:

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and
experience data obtained from over two million actual visitors, to over 500
Fortune 1000 websites, across ten verticals and contains over 30 million
data points. It is the only index of its kind and is quickly becoming the
standard for measuring online customer satisfaction. The webValidator
Continuous Listening solution captures the voice of actual online customers
in the context of an actual website visit helping companies learn more
about their customers with satisfaction metrics that quickly turn learning
into customer led decision-support. Using a perceptual framework to
evaluate key elements of the visitor experience as well as predictive
algorithms and modeling to identify those attributes that drive
satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps
companies obtain a clear understanding of the key issues impacting
satisfaction; purchase intent, transaction abandonment, customer loyalty
and the likelihood customers will refer friends and associates to the site.

About iPerceptions:

iPerceptions is one of North America's leading web-focused attitudinal
analytics providers. Its webValidator Continuous Listening solution and its
Proprietary Satisfaction Index (iPSI) turn thousands of data points into
easy-to-understand strategic and tactical decision support for website
marketers. iPerceptions' clients include such well known brands as
InterContinental Hotels, General Motors, Dell Computers, Hyundai, Reebok,
CompUSA, LG Electronics, Toshiba, Choice Hotels International, BMW and
Hilton Hotels. iPerceptions has offices in New York, Toronto and Montreal.

The TSX Venture Exchange does not accept responsibility for the adequacy or
accuracy of this press release.