"I was dropping my daughter off at school and I saw the tower. I was driving down the street and I saw the tower. I'm like, this is crazy, you can see the tip from everywhere," said Melet, who was standing on Bush and Divisadero Streets, still within plain sight of the Salesforce Tower in downtown San Francisco.

So she and her husband, Stone Melet, set up a website for people to send in pictures of the Salesforce Tower from wherever they may be. They called it "Just The Tip SF," a suggestive name for a building that seems to pop out of many city views.