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Apple Inc.'s MFi Program is a licensing program for developers of hardware and software peripherals that work with Apple's iPod, iPad and iPhone. MFi is a shortened version of the original long-form, “Made For iPod,” which was launched in January 2005. The program covers various supported connectors including the headphone jack, original dock connector, and Lightning connector, as well as AirPlay support.

Select Shure products have passed certification tests to qualify for inclusion in the MFi program and are able to display MFi-related logos on packaging and elsewhere; those products include choices from the MOTIV™ line and some earphones and headphones.