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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

Set a goal for your logo sun lotion to be in every beach bag.

Some promotions rely upon flash, flair, an making an immediate and substantial impact. Others rely more upon consistency and a more gradual progression to customer loyalty. Logo suncream is likely to fall into the latter category, and it is worthwhile to set goals for just much of your logo sun protection you can distribute when it is most likely to be used. Because your logo suncream will not be the only such item from which people have to choose, it is important to be consistent and persistent with how you distribute logo sunscreen to your target customer base. Regular events at which customers have a chance to acquire your logo sun protection will help you reach set goals of just what percentage of your customers have your logo suncream by summer's end.

Utilize a story to help promote the logo sun lotion you offer.

Many companies have charitable pursuits, and these are often inspired by events or circumstances that hit "close to home". An example of this might be an employee, or family member who contracted skin cancer and either had major medical issues or died as a result. This sort of occurrence is tragic and can stimulate the use of items like logo sun protection. Granted, you are not trying to use logo sunscreen as a purely selfish way to generate business, but the use of a story that has directly affected your company can create all the rationale you need to want to target a promotion. A real story gives logo sun lotion an added meaning and can even help direct your charitable efforts, by allowing you to "take a stand against skin cancer" and have logo sun protection on the front lines in this effort.

Inspect the ingredients of any logo sun protection you might offer.

Every company has choices to make with promo products, and the amount of scrutiny should naturally increase when the products in question are used on or in the body, such as with logo sunscreen. Some types of logo sun lotion from which you have to choose may have strange ingredients or additives, and while these may not mean much to you, they may have meaning to your customers. Some of your customers may have allergies, or an opposition to products or additives that are associated with animal testing, so you need to know what is in the logo sunscreen you send forth. This may seem like an odd issue to address with something like logo sunscreen, but you never know what sorts of hot buttons you might be pressing when you are clueless about product ingredients.

Set an example and use the same logo sun lotion you distribute.

It may seem trivial to use a brand of sun block that you always have, but when your company offers logo sun cream, the rules change and even if you're the leader of your company. If you are seen using a brand of sun block other than the logo sunscreen you offer to vendors, customers, and employees, what message does that send? It certainly does not suggest that the logo sunscreen is good enough for the person who endorses it for others to use. When you enter the realm of personal products like logo sunscreen, it becomes important for you to set a good example, by being an eager and active user of the products you promote. To do otherwise sets a double standard, and you need to be aware of this, from the standpoint of those who will want to use your logo sunscreen.