Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Estee Lauder Cos ( EL) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day down 0.8%. By the end of trading, Estee Lauder Cos fell 85 cents (-1.3%) to $62.87 on light volume. Throughout the day, 923,792 shares of Estee Lauder Cos exchanged hands as compared to its average daily volume of 1.8 million shares. The stock ranged in price between $62.77-$63.99 after having opened the day at $63.70 as compared to the previous trading day's close of $63.72. Other companies within the Consumer Non-Durables industry that declined today were: Orient Paper ( ONP), down 7.1%, Buckeye Technologies ( BKI), down 6.4%, STR Holdings ( STRI), down 6.3%, and Standard Register Company ( SR), down 4.4%.

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The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. Estee Lauder Cos has a market cap of $14.99 billion and is part of the consumer goods sector. The company has a P/E ratio of 28.4, above the S&P 500 P/E ratio of 17.7. Shares are up 5.5% year to date as of the close of trading on Tuesday. Currently there are 10 analysts that rate Estee Lauder Cos a buy, no analysts rate it a sell, and six rate it a hold.

TheStreet Ratings rates Estee Lauder Cos as a buy. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins and increase in net income. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.