February 5th: Thorntons Lovebirdsxx

Kcal 538 Fat 32.6g Fat(sats) 19.7g Carbs 53.6g (per 100.0g)

First off I would like to apologise to all the readers who logged on to the site today expecting to read yet another light hearted and informative chocolate review ... I am afraid today you get more of half review, half rant! At heart of matters today this Thorntons Lovebirdsxx offering takes centre stage and it can billed as a product constituting of 'two milk chocolate lovebirds decorated with dark and white chocolate with a smooth chocolate heart truffle'.

Together the birds and single truffle piece weighed in at 170.0g and would set you back £5.99 if bought in your local Thorntons shop. Speaking about the presentation ... boy where do I start!? As if the transparent plastic box wasn't cheap looking enough Thorntons sure did a job of making the inner bird shapes look ridiculously tacky which is something I think completely out of kilter with their premium brand positioning. Upon unsealing the plastic case of pure tackiness I was met with some standard chocolaty smells which did little to detract my attention from the perfectly formed yet gaudy looking birds.

Sigh - now where do I begin with the chocolate!? Frankly the 30% milk chocolate delivered nothing more than your run-of-the-mill sugary milky taste and just had nothing about it that made it stand out as good quality milk chocolate. The white and dark chocolate that 'decorated' the birds did little more than just that ...'decorate'. The dark chocolate in particular had no cut through in regards to the taste whatsoever, whilst the white chocolate did nothing apart from bring a cheap sugar rush to already sweet milk chocolate base taste. In fact the only redeeming thing in regards to chocolate for this Lovebirdsxx package was the single chocolate truffle which actually brought some additional notes of butter and caramel to the party in and amongst it's soft truffle centre. It wasn't the highest quality truffle I have had recently but it was a damn sight better than the birds.

Overall I don't think I need summarise my thoughts on this product as think they are laid bare in the above paragraphs. What with current affairs with Britain losing one of it's most renowned chocolate brands it is with great regret that I have to keep banging on about how I think Thorntons are in continuous decline. This product summed up everything that I think is wrong with Thorntons at the moment - they are producing way too many substandard chocolate products and are trying to play in parts of the market that don't fit their brand. Personally I used to to think that Thorntons held very prestigious brand equity - they were a brand that commanded a price premium because they produced high quality, sophisticated chocolates. These Thorntons Lovebirdsxx were neither high quality chocolate or sophisticated and it is products like this that I think are destroying what is left of Thorntons premium brand position in the eyes of consumers. For the love of god Thorntons we don't have many British chocolate producers left ... get your house in order!!!