Mobilising millennials to the ballot

Only 65% of people voted in the last UK election, with a majority of non-voters being young people.In the run up to the General Election on 7 May 2015, Naresh Ramchandani, Marina Willer and their teams decided to combat this disengagement.

“We thought the campaign needed a manifesto – an about, or a why. And it needed be video-based because video is the most instant andemotive way to make an audience care.”– Naresh Ramchandani