That’s one of many conclusions to be drawn from audit, tax and advisory services firm KPMG’s new Consumers & Convergence study–the annual survey reveals that while user concerns over data privacy are growing, with 79 percent of respondents worldwide expressing angst over unauthorized access to their personally identifiable information, 58 percent of respondents also say they would be willing to allow tracking of their digital behavior and profile information if it resulted in lower costs. KPMG also notes the emergence of what it calls “Information Sharers”–i.e., mobile subscribers willing to exchange personal data for cheap or free content, as well as conduct their banking and even access personal medical information via wireless device. The study indicates Information Sharers now make up about 10 percent of the overall mobile user population, led by consumers in China and India; however, U.S. respondents represent just 4 percent of the Information Sharer segment, despite making up 12 percent of the KPMG survey group.

Apple (NASDAQ:AAPL) responded to a congressional probe into its location data collection policies, contending its geo-specific services exist to enhance the user experience and emphasizing that it only activates location solutions upon receiving consumer consent. In a13-page letterreleased Monday by Reps. Edward J. Markey (D-Mass.) and Joe L. Barton (R-Texas), Apple general counsel and senior vice president of legal and government affairs Bruce Sewell writes “Apple collects location data for only one purpose–to enhance and improve the services we can offer to our customers,” stating the company does not share consumer location information collected via iPhones and iPads with AT&T or other partners. “Apple is committed to giving our customers clear notice and control over their information, and we believe our products do this in a simple and elegant way,” Sewell states. “We share [legislators’] concerns about the collection and misuse of location data.”

According to Sewell, Apple began offering location-based solutions in January 2008, with services now extending across devices including the iPhone, iPad, iPod touch and Mac computers running Snow Leopard–the company notes that beginning with the April 2010 release of iPhone OS 3.2, it relies on its own databases to provide location-based services and for diagnostic services. “Apple has always provided its customers with the ability to control the location-based service capabilities on their devices,” Sewell explains. “In fact, Apple now provides customers even greater control over such capabilities for devices running the current version of Apple’s mobile operating system–iOS 4.” Controls include a single On/Off toggle switch to disable all location-based service capabilities, express consumer consent when an application or website first requests location-specific data, iOS permissions to identify individual apps that cannot access location information even if the global LBS setting is toggled to “On,” and an arrow icon alerting iOS 4 users when an app users geo-specific information.

Sewell also clarified data collection protocols specific to Apple’s new iAd mobile advertising network, introduced earlier this month. “Customers can receive advertising that relates to their interests (‘interest-based advertising’) and/or their location (‘location-bsed advertising’),” he writes. “For example, a customer who purchased an action movie on iTunes may receive advertising regarding a new action being released in the theaters or on DVD. A customer searching for nearby restaurants may receive advertising for stores in the area.” Sewell adds that Apple does not share any interest-based or location-based data about individual customers with advertisers; the company retains a record of each ad sent to a particular device in a separate iAd database, accessible only by Apple, to guarantee consumers do not receive overly repetitive or duplicate ads. In the event an advertiser wishes to provide more specific information based on user location, a dialogue box will give the consumer the choice whether to transmit their latitude/longitude coordinates–Apple notes that information is not provided to the advertiser.

Apple revised its consumer privacy policy in late June to authorize the collection and sharing of “precise location data” from devices like the iPhone and iPad. Markey and Barton, co-chairmen of the House Bi-Partisan Privacy Caucus, quickly sent a letter to Apple CEO Steve Jobs asking for additional clarification: “Given the limited ability of Apple users to opt out of the revised policy and still be able to take advantage of the features of their Apple products, we are concerned about the impact the collection of such data could have on the privacy of Apple’s customers,” the lawmakers wrote in the letter. On Monday, Markey and Barton thanked Apple for its explanation, but expressed lingering concern over the rise of location data collection: “The new challenges and concerns that present themselves with the collection and use of location-based information are particularly disconcerting,” Barton said in a statement. “While I applaud Apple for responding to our questions, I remain concerned about privacy policies that run on for pages and pages.”

The great thing about personal location services is you and I can have instant access to a multi-billion government GPS technology enabling the display of the location of the people we know with a push of a button right on our smart-phones. As amazing as this opportunity is for each of us, displaying and sharing personal information with the assurance of privacy is a significant concern.

When people make personal information available, they make themselves vulnerable. To deal with their vulnerability people weigh both what they have to “give” and what they “get” when asking and answering personal information questions. It should come as no surprise that Pew research found that 85% of adults want to control access to their personal information because that something is publicly accessible doesn’t mean people want it to be publicized.

As Helen Nissenbaum of New York University has argued, “contextual integrity” is necessary for people to effectively manage their privacy. The mere threat of a breach of integrity is experienced as a violation of privacy as we have recently witnessed both with FaceBook and Google Buzz.

Providing and insuring control of personal privacy has been a fundamental precept for GTX Corp and its LOCiMOBILE GPS Tracking Apps. Sharing personal location information is kept securely between the people asking and answering the “where is” question in a peer to peer environment. No information is taken, stored, shared or used by anyone but the app’s subscribers. The keyword is “personal” location service.

With app store downloads topping 3.6 billion in 2009 and expected to grow to 6.6 billion this year, market research firm Futuresource Consulting forecasts downloads will leap to 16.2 billion in 2013, translating to worldwide revenues of close to $15 billion. According to Futuresource, more than 85 percent of existing app store downloads are free to consumers, a percentage expected to remain stable over the next few years–consumer spending is nevertheless surging, with the premium mobile app market from developers like GTX Corp continuing to expand their titles.

Futuresource says that, along with direct-per-pay downloads, its revenue projections incorporate indirect value-add services like in-app payments and subscriptions as LOCiMOBILE does with its new people finder TRACKING app. “Factor in mobile content revenues which fall beyond the world of the apps store–like direct downloads from gaming companies, handset manufacturers and operators, video downloads, music and ringtones–and the whole package will be worth $38 billion worldwide by 2013,” said Futuresource senior market analyst Patrik Pflandler in a prepared statement.

Futuresource adds that app stores also hold significant promise for non-smartphone devices like the forthcomong Samsung Bada OS tablets, and expects applications to become a major feature of connected TVs and Blu-ray players, with a particular emphasis on familiar apps and brands that fit comfortably within the viewer experience.

New Apps and Website Offer Real-Time GPS Tracking for Android® and BlackBerry® Users Share “Where”Anywhere with Live GPS Tracking

Los Angeles, CA, July 7, 2010– On the heels of passing 500,000 downloads, GTX Corp (OTCBB: GTXO.OB) unit LOCiMOBILE, Inc. is poised to launch a new series of GPS Tracking “apps” and web-based location services that solidify the company’s leadership position in the location-based social networking market. Starting July 15th, users can download the full-featured BlackBerry® version of LOCiMOBILE’s new “Tracking” app, and subscribe to a web-based service that enables Android® and GPS-enabled BlackBerry users to be tracked from any laptop or desktop computer. The new GPS tracking apps and community portal website offer cross-platform, real-time live tracking of friends and family, kids and co-workers.

For the past two weeks, Android users have been able to download a free, limited version of the “Tracking” app from the Android marketplace. Unlike its fellow apps GPS Tracking and iLOCi2, which do not work in the background and require permission with each and every locate request, “Tracking” is live, continuous, real-time tracking, running in the background after the tracked user grants permission one time.

With the growing popularity of the new Android-OS phones, close to 115 models and global handset makers like Samsung Electronics entering the app space with their recent launch of bada, the LOCiMOBILE platform is well-positioned to increase its market share by providing cross-platform apps along with a web based portal to this burgeoning user community. Share “where” anywhere with one push or click: LOCiMOBILE GPS Tracking Apps.

Tracking runs in the background on both smartphones and can report its location at user-selected intervals (every minute, five minutes, sixty minutes, and so on). Tracking is perfect to obtain the whereabouts of anyone a user cares for or trusts and wants to know where they are at all times. Tracking is opt-in and only possible if added users provide their consent, and user privacy is assured. The Tracking service costs $2.99 per month or $29.99 for a full year.

“Tracking represents a significant shift from LOCiMOBILE’s existing phone-to-phone technologies and offers both new opportunities for users and expanded subscription and advertising revenues for the Company,” explains GTX Corp. CEO Patrick Bertagna. “With downloads having crossed the half a million mark, and all the new app-ready GPS smartphones entering the market, the timing was right to launch our cross-mobile platform to this growing market.”

“Our two-way GPS Tracking technology as seen on CBS News is already being used in shoes to monitor the elderly afflicted with dementia and in iPhone and iPad apps.” Bertagna concludes. “Real-time, continuous tracking operating in the background is a logical progression to help the Company maintain its competitive edge.”

ABI Research predicts that more than 550 million GPS-enabled handsets will be shipped by 2012. LOCiMOBILE®, with eight apps, downloaded in over 84 countries, continues to gain traction and momentum in what is estimated to be a $29 billion dollar market by end of 2013.

# # #

About GTX Corp with you ®

GTX Corp (OTCBB: GTXO.OB) a leader in embedded real-time GPS Tracking personal location services (PLS) was founded in 2002 and is based in Los Angeles, California. Known for its game changing patented micro GPS device in a shoe – the patented smart shoe and its block buster smartphone GPS Tracking App which hit number two on the iTunes top grossing chart, the Company continues to pave the way with innovative geo specific and proximity alerting applications that help you know where someone or something is at the touch of a button. Committed to being the “better people finder”, GTX Corp owns and operates LOCiMOBILE, Inc. which develops location based social networks (LBSN) applications for smart phones, Code Amber News Service, and Code Amber Alertag. The Company has an aggressive intellectual property strategy and owns an extensive portfolio of patents, patents pending, registered trademarks, copyrights and website properties. GTX Corp is well positioned to capture the PLS Market through its diverse product platform, licensing model, brand recognition, traction in the market and strategic partners.

GTX Corp does not warrant or represent that the unauthorized use of materials drawn from the content of this documentwill not infringe rights of third parties who are not owned or affiliated by GTX Corp. Further GTX Corp cannot be heldresponsible or liable for the unauthorized use of this document’s content by third parties.

Smartphone ownership in the U.S. surpassed 49.1 million at the end of May 2010, an 8.1 percent increase over the previous three-month period, according to new data from market research firm comScore. Although Research In Motion’s BlackBerry operating system remains the dominant smartphone platform in the U.S., representing 41.7 percent of the market, its market share dropped 0.4 percent during the period as Google’s Android increased 4.0 percent to 13.0 percent. Android was the sole platform to grow its market share during the period: Apple’s iPhone slipped 1.0 percent to 24.4 percent, Palm’s webOS fell 0.6 percent to 4.8 percent and Microsoft’s Windows Mobile dropped 1.9 percent to 13.2 percent. comScore notes that despite losing share to Android, most smartphone platforms continued to gain subscribers during the period; the firm adds its data does not include Apple’s new iPhone 4, issued in June.

As smartphone penetration continues to grow, so too does mobile data usage–65.2 percent of U.S. subscribers sent and received text messages, up 1.4 percentage points over the previous three-month period, and 31.9 percent accessed their mobile browsers, up 2.3 percentage points. Thirty percent of subscribers downloaded applications (increasing 2.1 percent); 20.8 percent of users accessed social networks or blogs (up 2.6 percent); 22.5 percent played mobile games (up 0.7 percent); and 14.3 percent listened to music on their phones (increasing 1.2 percent).

LOCiMOBILE’s release of its “TRACKING” app utilizes new multitasking tools allowing it to run in the background…more apps, shared by more people running more of the time.

Los Angeles, CA, July 7, 2010– On the heels of passing 500,000 downloads, GTX Corp (OTCBB: GTXO.OB) unit LOCiMOBILE, Inc. is poised to launch a new series of GPS Tracking “apps” and web-based location services that solidify the company’s leadership position in the location-based social networking market. Starting July 15th, users can download the full-featured BlackBerry® version of LOCiMOBILE’s new “Tracking” app, and subscribe to a web-based service that enables Android® and GPS-enabled BlackBerry users to be tracked from any laptop or desktop computer. The new GPS tracking apps and community portal website offer cross-platform, real-time live tracking of friends and family, kids and co-workers.

For the past two weeks, Android users have been able to download a free, limited version of the “Tracking” app from the Android marketplace. Unlike its fellow apps GPS Tracking and iLOCi2, which do not work in the background and require permission with each and every locate request, “Tracking” is live, continuous, real-time tracking, running in the background after the tracked user grants permission one time.

With the growing popularity of the new Android-OS phones, close to 115 models and global handset makers like Samsung Electronics entering the app space with their recent launch of bada, the LOCiMOBILE platform is well-positioned to increase its market share by providing cross-platform apps along with a web based portal to this burgeoning user community. Share “where” anywhere with one push or click: LOCiMOBILE GPS Tracking Apps.

Tracking runs in the background on both smartphones and can report its location at user-selected intervals (every minute, five minutes, sixty minutes, and so on). Tracking is perfect to obtain the whereabouts of anyone a user cares for or trusts and wants to know where they are at all times. Tracking is opt-in and only possible if added users provide their consent, and user privacy is assured. The Tracking service costs $2.99 per month or $29.99 for a full year.

“Tracking represents a significant shift from LOCiMOBILE’s existing phone-to-phone technologies and offers both new opportunities for users and expanded subscription and advertising revenues for the Company,” explains GTX Corp. CEO Patrick Bertagna. “With downloads having crossed the half a million mark, and all the new app-ready GPS smartphones entering the market, the timing was right to launch our cross-mobile platform to this growing market.”

“Our two-way GPS Tracking technology as seen on CBS News is already being used in shoes to monitor the elderly afflicted with dementia and in iPhone and iPad apps.” Bertagna concludes. “Real-time, continuous tracking operating in the background is a logical progression to help the Company maintain its competitive edge.”

ABI Research predicts that more than 550 million GPS-enabled handsets will be shipped by 2012. LOCiMOBILE®, with eight apps, downloaded in over 84 countries, continues to gain traction and momentum in what is estimated to be a $29 billion dollar market by end of 2013.

# # #

About GTX Corp with you ®

GTX Corp (OTCBB: GTXO.OB) a leader in embedded real-time GPS Tracking personal location services (PLS) was founded in 2002 and is based in Los Angeles, California. Known for its game changing patented micro GPS device in a shoe – the patented smart shoe and its block buster smartphone GPS Tracking App which hit number two on the iTunes top grossing chart, the Company continues to pave the way with innovative geo specific and proximity alerting applications that help you know where someone or something is at the touch of a button. Committed to being the “better people finder”, GTX Corp owns and operates LOCiMOBILE, Inc. which develops location based social networks (LBSN) applications for smart phones, Code Amber News Service, and Code Amber Alertag. The Company has an aggressive intellectual property strategy and owns an extensive portfolio of patents, patents pending, registered trademarks, copyrights and website properties. GTX Corp is well positioned to capture the PLS Market through its diverse product platform, licensing model, brand recognition, traction in the market and strategic partners.

GTX Corp does not warrant or represent that the unauthorized use of materials drawn from the content of this documentwill not infringe rights of third parties who are not owned or affiliated by GTX Corp. Further GTX Corp cannot be heldresponsible or liable for the unauthorized use of this document’s content by third parties.

Verizon Wireless, the largest U.S. mobile-phone company, will start selling Apple Inc.’s iPhone next year, closing out AT&T Inc.’s exclusive license on the smartphone in the U.S. – So say inside sources. Verizon could very well generate a 12 million net additional iPhone sales for Apple plus $3 in EPS per year—which isn’t included into current expectations.

In the first quarter of this year, a third of AT&T’s iPhone activations came from consumers new to the carrier. In the absence of those 900,000 new subscribers, ATT may have posted a loss in contract customers that quarter, analysts relayed.

Apple has sold more than 50 million iPhones since the smart-phone’s introduction in 2007. The latest version, iPhone 4, sold more than 1.7 million units in the first three days after its recent debut, a record for the product.

What does that mean for apps and devices running on the Android, Rim and Bada platforms? As the sophistication of these platforms and devices rises, so does the demand for their devices and downloads. More app developers will follow if for no other reason than the potential numbers. Open source is a great incentive and a competitive field provides options to those that don’t feel the love from APPL.

The greatest impact will be the inevitable migration to smart-phones which only have a 20% or so share of the total operating global devices, but show a 72% quarter on quarter increase. We will see a further transition to data communications over voice. It may even come to pass that we drop the word “phone’ from the device vocabulary once ubiquity is achieved.

We believe that the greatest changes may not appear in devices, apps or even in the growth of revenues, but rather in the evolution of our social DNA. The opportunity for us to be aware of each others location using GPS technology in a safe, opt-in transparent fashion will forever alter our social interactions with merchants, business associates, friends, family and places…

Companies like GTX Corp and its LOCiMOBILE subsidiary, have found sincere interest for their miniaturized embedded technologies here and abroad addressing logistic, asset management, people tracking and social networking applications because everyone is asking the “where is” question and GTXO has the “where is” answer.