Salem, NH – LIV Watches and Formula Race Promotions have come together to make the Swiss-made watches the official timepiece of F1600, F2000 and Atlantic Championship Series competition. LIV is a direct-to-consumer microbrand crafting durable, high-quality, Swiss-made watches built to suit the modern man. Live rugged, live bold, live fast- LIV watches.

As a result of the deal, LIV Watches branding will be featured on entries across all three Championships for the remainder of the Formula Race Promotions season, starting with the Keystone Speedfest at Pittsburgh International Race Complex, and following through to events at Summit Point and New Jersey Motorsports Park.

The driver Champions in F1600, F2000 and Atlantic will receive a LIV Watch for their Championship-winning performance.

The timepieces will be awarded at FRP’s annual Championship banquet on Sunday evening follow the final races of the season at New Jersey Motorsports Park on Sept. 16.

"We are excited to partner with Formula Race Promotions. Our brand motto is "DARE TO LIV," and we know that all of the drivers must be fearless and determined in their quest to win the championships. We recognize their spirit and grit as they work hard towards their personal and team goals,” said a spokesperson from LIV Watches.

“LIV Watches and Formula Race Promotions are the perfect fit,” commented Al Guibord, FRP co-owner. “Our three racing Series are in the middle of a season-long Championship battle, and the ultimate title-winners will not only have to be fast, but will have made bold, smart decisions over the course of our seven-weekend season. Crowning them with Championship trophies and an iconic timepiece is a reflection on their success as a driver.”