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Why Yahoo Has Snatched Up Tumblr

5/20/2013 5:25PM

Yahoo announced it will purchase Tumblr for $1.1B. Why does Yahoo want the blogging site? Where did it get the money? What plans does it have for Tumblr's future? WSJ's Jason Bellini has "The Short Answer."

This transcript has been automatically generated and may not be 100% accurate.

I ... Yahoo is buying social blogging company Tumblr for one point one billion dollars what is not what I'm going ... to miss the social networking photo commerce hundred plus million users with its union with toddlers younger demographic Yahoo's new CEO Marissa Mayer Monday morning call with reporters said ... she expects users will flow both ways we got user joint of weren't umbrage users Jordi dot Baltika dot who ... were sold out on millions of individual users ... how big is still were ... able to cite had thirty six million unique U S visitors ... another eighty million from Russell ... that's up from fifty eight million a year ago ... to six goals I have to earn seventy five employees still sells more than a hundred eight million blocks ... as mayor noted to reporters all ten top Hollywood studios use tumbler ... it the top ten global brands use it ... bought one point one billion dollars ... this year not out of line with other high-profile acquisitions made by Gov was competitors ... faster Facebook bought Instagram for a billion dollars in cash and stock ... to forty two ThousandSix a one point six five billion dollars in stock for YouTube ... where his job to get the money passed really ... fast or gotten so bad about half of its forty percent stake in Chinese Internet he said Alibaba ... adding up about four point three billion dollars ... to fill out a big chunk of that money to stockholders ... still got its cash balance before the two with meals that around five point four billion dollars ... what's next for more ... more ads D tells of how that will work TGT ... David Karp founder CEO and board has been reluctant to bring as to cite the company has generated thirteen million dollars in revenue last year ... Karp staying on as CEO ... there's this guy who plans to operate in road homework separately from top to a buffet Yahoo branding on the Tocqueville Website ... when a lady on Yahoo Intel working tumble she says ... revenue goals and plans to make some more profit center are still they ... bought their made this promise ... not to