BMW reveals new 7 Series in Moscow

BMW today unveiled its upcoming redesigned 7 Series sedan in Moscow’s Red Square, hiding the car in a life-sized hourglass that counted down the hours to the car’s revealing over two days.

The hourglass on Red Square had attracted attention since 6 July 2008. In the upper half of the acrylic glass and steel structure stands the new BMW 7 Series – initially hidden by more than 180,000 silvery, glittering balls. These gradually dropped into the lower half, finally revealing the new BMW 7 Series completely as the high spot of the event on Tuesday evening.

“The new generation of the BMW 7 Series is continuing the success story that started over 30 years ago”, said Jan-Christiaan Koenders, Head of Brand Communications BMW and Group Marketing Services. “The promise that we will keep improving on our own achievements is intrinsic to our brand. The BMW 7 Series exemplifies this particular concept”, says Koenders as an explanation of the idea behind the event motto “Never stand still”.

As a child, Chris spent much of his time playing with toy cars in his parents’ basement; when his mother would tell him to go play outside, he made car sounds while riding his bicycle or dug roads for his toys in the flower garden. Now he gets to indulge his obsession playing with real cars that make their own cool noises, and gets paid for it.