You don't have to be from the Ave. of Mad to know the difference between a good ad and bad.

Saturday, July 26, 2008

Comcast

I drive by this billboard every day on my way to work. Comcast has owned the inventory for quite some time. Every month they change out their creative. Their latest campaign is "I'd rather" and the past few months, they've rotated a number of similar executions in this space. Most of them I like. They get the point across. Comcast is so great people would rather do crazy things than give it up. But this one realy misses the mark. It bugged me so much that I finally started up this blog and am using this to set the bar for Bad Ads. Truth is, it's really not all that bad and the message will resonate with many people. That said, it's a great example of the unintentional consequences when marketers and their agencies don't think through all the ways an ad can be interpreted. In this case, someone might think that the reason this college grad has to move back in with his parents is because Comcast is so expensive that he can't afford his apartment anymore. Whoops. I bet Comcast would rather not have that perception out in the marketplace.

The Good/Bad Story

What started with a simple URL obsession has blossomed into an all-consuming marketing mania. As a marketing professional, my day job requires me to critically evaluate good and bad marketing ideas. For some reason, I decided to devote my nights and weekends to that same pursuit. Of course, in this setting, I get to pick the companies I assess and don't have to mince my words. So join me here as I set out to put my stamp of Good or Bad on every ad that flashes before my eyes (and camera lens).

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About Me

My name is Aaron Goldman and I'm a marketing junkie. My day job is CMO at Kenshoo, a global technology platform for managing online advertising campaigns. So, yes, I have a vested interest in Good and Bad Ads.

Blog Archive

Are You Ad Aware?

Come across any remarkable ads lately? Snap a pic and send them to BadAdGoodAd@gmail.com and I'll slap a rating on those bad (and good) boys... and, of course, add my remarks.

Other Bad/Goods (and 7 Good/Bads)

Disclaimer

Please note: I'm a marketing guy, not a lawyer. I am not aware of any copyright laws I am violating by posting pictures of advertisements that are in the public domain to this blog. That said, if you own the rights to any of the pictures or ads I've posted and feel that I am infringing on your copyright, please contact me and I will remove any offending material promptly.