10 Predictions About The Future Of The Market Research Industry In The Digital Age

Here are the 10 predictions about the future of the market research industry:

The traditional market research agencies that refuse to change will go out of business

DIY market research will catch on even more and will democratise our sector

Social listening analytics will be a must-have for every marketing and market research manager

Agile research will become mainstream and will be facilitated by online communities

Micro surveys and intercepts will eventually replace long monthly customer tracking studies

Processing behavioural data in motion and delivering real-time micro insights will be a core competence of any insights expert agency

Adjacent marketing services such as customer engagement, enterprise feedback management, customer advocacy, will become solutions offered by the market research companies of the future

Data scientists will be the new insight experts, utilising a lot more predictive analytics than rear-view mirror analytics

The code of conduct of market research associations such as ESOMAR and MRS will be revised as it does not apply to the digital economy. If not, the new breed of MR agencies will refuse to be members of such archaic organisations, and the latter will die out

Nielsen will no longer be the largest market research company in the world