Online Dating

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Transcript of Online Dating

Online Dating Chelsea Ballesteros Asad Mahmood Vinayak Mukerji Michael Poscente Sean Stewart What is it? Users! Niche Groups! Websites! Government! Controversy 52.4% of users are male47.6% of users are female 6 Million registered users in 140 countries! Privacy Issues! Christian Dating forBlackChristianSingles.comHispanicChristianSingles.comInternationalChristianSingles.comSeniorChristianSingles.comChristianSingleParents.com All 100% EXCLUSIVE Christian! Exclusive genetic selections for members What if computers determined the best genetic match for us? Is it appropriate for computers to profile us based on Health and Wellness? What if computers determined the best genetic match for us? Online Dating Is it acceptable for websites to profit from loneliness? There are 54 million single individuals in the United States Online Dating is the use of computer match making services to find happiness in a romantic companionship 40 million of which have tried online dating 20 million eHarmony users 15 million match.com users $1.049 Million Annual Revenue Important Factors:Rivalry between competitorsBarriers to entryThreats from substitutesBargaining Power Is it ethical to profit frompeoples loneliness? Incredibly convenient Users adopt a "spamming" attitude Rampant objectification and fake profiles An opportunity to find love? Or just another chance to expand their brand? The last actor to enter the network To what extent should the government be involved in regulating online dating? To what extent should the government be involved in regulating online dating? Government! Advertising! US total advertisement expenditure from 2003-2008 Integrating Facebook and free online dating Is the website really free? Affiliated marketing strategies Advertisements must be profitable for both parties! Who decides how well your information is protected? Something for everyone? Actor Network Theory Key Actors: UsersNiche GroupsWebsite OwnersAdvertisersGovernment Conclusion UsersNiche GroupsWebsite OwnersAdvertisersGovernment Want to find romance Want to maintain values, traditions, and beliefs Want to make money Still on the fence Chelsea Ballesteros Asad Mahmood Vinayak Mukerji Michael Poscente Sean Stewart Chelsea Ballesteros Asad Mahmood Vinayak Mukerji Michael Poscente Sean Stewart Want to make money