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Wednesday, December 7, 2011

RIM loses BBX trademark battle, here comes BlackBerry 10

Die-hard fans of RIM's mobile efforts should put those BBX tattoo plans on hold, as the US Federal Court has blocked the company from using the BBX trademark, favoring the existing use by BASIS International for its software. As a result, the boys from Waterloo just announced at BlackBerry DevCon Asia that the new name for its next phone OS is BlackBerry 10 (and the Roman numeral for 10 is... ah, we see what you did there.) Let's hope RIM's plans for pulling its tablets and phones into a single unified platform are better executed than its naming process -- next time, they should probably just leave it up to the machines.