As of yesterday, Title III of the JOBS Act went into effect. Small companies now have the opportunity to offer up part of their equity to non-accredited investors, namely those of us with a net worth less than $1 million or earning less than $200,000 per year. For fans of the company in question, it’s like buying into a Kickstarter campaign but in return you get a tiny slice of equity instead of the future promise of product and a T-shirt.

Even though GoLite filed for bankruptcy late last year, co-founder Demetri Coupounas is hoping to reincarnate the company as My Trail. Coupounas purchased rights to all the GoLite product designs during the dissolution of the company, and is now looking to the public to raise funds to start his new company in order to bring the popular lightweight gear back to market.

A couple of years ago, Greenpeace took issue with the outdoor industry about their use of fluorocarbons in waterproof apparel. For years, outerwear brands have relied on a Durable Water Repellent (DWR) of a certain chemistry to bead up, then disperse, surface moisture from rainwear. The DWR used as a standard for years was a long-chain (C8) fluorocarbon-based treatment that is highly effective and extraordinarily durable.