Justin Bieber and Selena Gomez have called it quits, ending their two-year relationship for what insiders say was problem with conflicting schedules.

The 18-year-old Bieber reportedly split with Gomez, E! News reports. Sources told E! News that the couple actually broke up a week ago, saying that “because of their crazy schedules, it was getting harder and harder to maintain a relationship.”

Anyone following tabloids or online gossip sites likely won’t be surprised by the news that Justin Bieber and Selena Gomez broke up. The couple was the subject of near-constant breakup rumors in recent months, as their busy schedules and rumors that Selena was only in the relationship for the fame dogged the couple.

Last month, Radar Online quoted a source who claimed that Gomez was only staying with Bieber because it was “good for her brand.”

The source said:

“Justin’s heart is with Selena because she’s his first true love, but Selena is pretty much just riding out the relationship because she knows he’s good for her image. Dating Justin is good for Selena’s brand. Together they’re a brand. Everyone in Selena’s camp is aware of Justin’s star power and is urging her to make it work with him.”

Though the rumors said that Justin Bieber was more into the relationship than Selena Gomez, it appears he may be moving on quickly. He has been linked to 19-year-old Victoria’s Secret model Barbara Palvin, who tweeted a photo of the two of them going to see The Lion King on Broadway.