I’m particularly fascinated by what you can learn in your website’s analytics to help improve both your marketing and your user’s experience. For both Raven Tools and my personal websites, I’ve always turned to Google Analytics. What I don’t love is how difficult it is to figure out how to customize Google Analytics to get the kind of data I care about. Unless you’re a seasoned analytics pro or a savvy developer, you’ve probably run into the same problem over and over again: you know what data you need in Google Analytics, but you don’t know how to get it. Enter the new Google Analytics Configuration Tool . Better known as GA Config. One consistent resource, once and for all I dreamed up GA Config because I found there were two topics I constantly needed help with: Setting up my Google Analytics account Setting up goals and KPIs As I mined through the bottomless Google Ana...