Swoon Launches New Concept Space at Debenhams Clapham

Online furniture brand, Swoon, is set to launch its second concept space in London in late October – this time at Debenhams Clapham

Following the successful launch of its first space in Debenhams White City, the second permanent Swoon boutique will open on Sunday 28 October with both new and bestselling pieces available, include made-to-order sofas and statement chairs, marble tables and handwoven rugs along with the contemporary new lighting collection.

The 1,100 sq ft space will have a series of conceptual room sets that showcase Swoon’s signature flair for beautiful furniture design, and will also house the Swoon Studio, a free personal shopping and room design service.

Swoon is launching its second concept space at Debenhams Clapham

Here, you can speak to the experts for advice on anything from colour palette conundrums to choosing the right sofa, and also discuss moodboards, floor plans and product recommendations.

Swoon is a design-led furniture and homeware brand that champions fine craftsmanship and fair prices for the home obsessed.

Earlier this year, Swoon announced a new partnership with Debenhams to bring its signature pieces to spaces in 11 stores around the UK as part of the Debenhams Redesigned strategy to offer leading curated brands.