Peterkins Brand Alignment

Realigning Peterkins brand to reflect differenciated services

The Brief

Peterkins Solicitors have been operating within the North east market for over 100 years. Starting life as solely solicitors their product and service offering has continually grown alongside their growing customer base. Due to their extended product portfolio including finanical services and commercial property Peterkins Solicitors identified that due to this diversified service offering they had outgrown the current brand and were seeking to find a solution to better communicate this with their current and new customers.

The Journey

Following an in depth branding review and market analysis the decision was made to freshen the Peterkins Solicitors brand to allow for clearer and more precise communication of the business to its customers and also internally through all offices and divisions. The decision was made to rebrand Peterkins Solicitors as Peterkins and submitted our conceptual designs based on Peterkins being the sole name across all business units acting as the core brand. This allows Peterkins to align their communications to better suit their customers’ needs and be able to offer a more complete solution with the same level of quality and service across the board. We further developed the sub brands of financial services, commercial property and planning to bring them in line with the core brand. The realignment of the Peterkins brand opens the door to further diversification in the future whilst building on Peterkins reputation in the market for offering much more than traditional solicitor services adding to their competitive advantage. To roll out the brand we designed and produced new marketing materials, company stationary, branded merchandise and external/internal signage.

The Solution

Peterkins have since gone live with the rebrand and the roll out through their Aberdeen and Aberdeenshire offices is ongoing. With a new website in the pipeline Peterkins are confident that the realignment of the brand better represents themselves to their current and future customers. This will aid clearer brand alignment for all members of staff across their different business units which will only add to delivering their brand promise and for future sales and marketing efforts.