It’s easy to spot self-absorbed brands on social media. What do they look like? It’s not what they look like; it has to do
with how they communicate.

· Learn more about us at blah blah blah.

· Be sure to “Like” our Facebook page!

· Did you catch our latest post?

· Hope you enjoy our tweets and posts!

· Please RT!

· Don’t miss our latest blah blah blah.

In addition, they rarely follow-back their audience. Which means it’s impossible to start a direct
message conversation with them. It’s
obvious that they’re only interested in using their social channels for
broadcasting purposes.

In defense of the self-absorbed brand we know you are spending a lot of
time and money developing “thought-leadership” content because your strategy is
to be our “go-to” source for everything related to what you do. And that’s great, but your implementation of
that strategy comes across like,

well, I think you know. We don’t
care how smart you think you are. If we
don’t like you, and trust you, we’re not going to do business with you.

In order to gain our trust and affection you need to shift your focus.

· Say “We’d love you learn more about you!” Not, “learn
more about us…”