“People & Organizations think to much in solutions instead of thinking about the base/ source”The world of CRM is changing

4 attitudes of change:

if you wait to long it will pass you by

it requires a different approach

no longer basis batch processing

controlled by the brand

The sales lifycle changes because of availability of information and technology. Therefore it is important to engage with customers when they’re most eager to hear from your organisation. Lifetime different moments of contact re-purchase is goal!

Online & offline customer behaviour

“fysical contact is still very important, 40% of people decide to buy in store”