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2018

The Mystery Shopper Audit is one of our most popular services for a number of reasons – low cost, practical recommendations that generate more sales/enrollments, and the peace of mind that comes from having experienced professionals take a look at how you attract and nurture leads.

Somehow marketing has come to mean nothing but “marketing communications” and “content marketing” in this digital world we live in. How that happened, I don’t know. But marketing is so much more and the bottom line is that it’s about the NUMBERS; the only ones that count…revenue and profits.

Marketing Connection is a free online community for sales and marketing professionals searching for ways to improve performance. Join today and receive free access to more than 150 sales and marketing apps and tools as well as discounts on services, app development, consulting and more.

Our Higher Education Marketing Assessment tool can be extremely powerful for marketing/enrollment management leaders searching for a detailed audit of their institution’s marketing/enrollment. The assessment provides you with an impartial, neutral valuation of their strategies, processes, practices, programs, and operations – which certainly helps you identify strengths, weaknesses, gaps and opportunities for improvement.

Websites need help – they all do. And after hundreds of mystery shopper and competitive intelligence projects that have provided me with the distinct pleasure of spending lots of time on sites in search of information, here are a few things you should consider when designing or redesigning or tweaking your site.