Rebranding and rebadging is becoming a very bad habit for both major GPU manufacturers. It is fair to imply that NVIDIA was the first to start doing so on a regular basis but AMD has noticed that they have successfully managed it on several different chip families and has since joined in on crushing enthusiasts hopes in the holy name of the profit margin. On the other hand, with the financial difficulties that both companies are experiencing it is a viable strategy no matter how much enthusiasts dislike the practice.

We have heard rumours that AMD will also be applying that marketing strategy to at least some of the upcoming HD 7xxx series cards but thanks to a link from VR-Zone we know where the new chips will start. The HD7770 will feature Graphics Core Next and a 128-bit memory interface, replacing the ageing Juniper chips. As far as power there seems to be only a single PCIe 6 pin connector needed, which should keep the power draw to around 100W. If you are planning on picking a new AMD card when they arrive on the market ensure you do not look lower in the family as you will be picking up a rebranded card.

There was also a leak on the NVIDIA side today, with a single slide marked for internal use only appearing at a site called EXP Review. These types of slides and the benchmarks on them should always be taken with at least your daily allowance of sodium, if not more as the rules for what optimizations can be done to the benchmarks are very different for internal testing. They do show a nice performance difference, the GTX780 ranges from 190% to 230% of the performance of a GTX580. Astute readers will immediately start wondering what happened to the GTX6xx family, as according to this slide NVIDIA seems to be skipping an entire series with Kepler. Perhaps that is where rebranded Fermi chips could find a niche?

The coming year looks dangerous for GPU buyers, with older cards masquerading as newer models, thanks to AMD mixing VLIW4/5 cards with GCN cards and NVIDIA's suspicious naming scheme. While we have a bit of information about AMD's new cards, no indication of their performance has tipped up on the net. If NVIDIA's benchmarks are even close to reality a doubling of performance in a single generation would be a coup for them, as that type of increase in such a short time is almost unheard of. Then again, NVIDIA has been working on this architecture for a long while now. We will find out more over the coming months as both products come closer to their first appearance on the market, likely by the end of Q1.

Before you start to get too excited when you read about the AMD Radeon 7000M announcement today; realize this is a rebranding of Turks and Caicos, not the arrival of Southern Islands. While AMD might disappoint, at least the performance of the chips has been increased; NVIDIA went for a straight rebadge. Even if you squint, the stats for the GT630M are the same as the GT540M and same with the 610M and 520MX. There looks to be a slight difference in memory bandwidth between the 635M and 555M but AnandTech is doubtful that it is truly the case.

While we still don't know the exact frequencies that the so called 7000M chips will have in the end, they will be higher than the parts that they replace and will come in two flavours. The less expensive part will be DDR3, with a DDR5 alternative for those who want a bit more performance. Read on for all the gritty details or just look at the tables below.

AMD

NVIDIA

"We just covered the AMD side of things, but yesterday NVIDIA quietly refreshed their entry-level and midrange mobile GPUs in a similar manner. We weren’t briefed on the updates, most likely because there’s not much to say. Like AMD there are three "new" 600M parts. Here’s the overview of what NVIDIA is offering, with the previous generation equivalents listed for reference."

On the lower end of AMD's GPU lineup you will find the HD 6670, HD 6570 and HD 6450 of which the first two are based on the Turks architecture and the last on the Caicos architecture. They mark a jump in transitor, shader and ALU counts from the previous low end cards, the HD5670 and HD 5450. That increase has also brough with it higher power requirements and more heat to disappate which, at least on the reference cards X-bit Labs tried, results in a louder card. They do still help a Llano based system score significantly better in gaming, but don't add a lot to the APUs abilities as a high definition player.

"Smartphones, nettops, notebooks and tablets have taken over our everyday life. But what if you don’t feel like leaving the cozy living-room and would gladly watch a blockbuster Blue-ray movie or play your favorite game for a few hours? The answer is simple: HTPC with a good graphics accelerator inside will do the trick. Let’s check out the new solutions AMD has recently rolled out for this particular market."