“We are delighted to have BioCell Collagen® featured in this new launch from NOW,” said Suhail Ishaq, President of BioCell Technology. “Not only are we excited to reach a wider consumer base with BioCell Collagen® in this product, but an offering from NOW really showcases significance of our ingredient for promoting an enhanced lifestyle with respect to joint comfort and mobility and skin health.*”

“We are pleased to incorporate such a high quality raw material into our newest product, NOW® BioCell Collagen®,” said Jim Ritcheske, Product Marketing Manager for NOW. “This hydrolyzed type II collagen product fits perfectly into NOW’s Joint Comfort and Mobility Product segment and allows us to capitalize on the growing awareness of BioCell Type II Collagen in the marketplace for maintaining normal moisture levels in mature skin and to support healthy joint function.* The strength of the clinically validated science and clinical trials supporting BioCell Collagen® was a major factor for NOW in deciding to add this product to our dietary supplement line.”

About BioCell Collagen®
BioCell Collagen is a clinically tested dietary ingredient that promotes active joints, youthful-looking skin, and healthy connective tissues.* BioCell Collagen contains a patented composition of naturally occurring hydrolyzed collagen type II, chondroitin sulfate and hyaluronic acid in a highly absorbable matrix form that has been the subject of numerous human clinical trials, including trials on safety, efficacy, and bioavailability. For more information and a directory of where to buy products made with BioCell Collagen®, visit www.BioCellCollagen.com.

About BioCell Technology
BioCell Technology is a research, product development, branding, and marketing company that manufactures innovative, science-based raw material ingredients that have applications in dietary supplements, functional
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
foods and cosmetics. The company licenses its branded ingredients to leading consumer packaged goods companies for use in their finished products. For more information visitwww.BioCellTechnology.com.

About NOW®
Founded by Elwood Richard in 1968 on the belief that natural is better, NOW has grown from a small family operation into one of the most highly respected manufacturers in the natural products industry. Still a family-owned company today, NOW provides customers with a comprehensive approach to wellness by offering more than 1,400 dietary supplements, functional foods, sports nutrition and health and beauty products. NOW is committed to offering safe, affordable products of the highest quality, and is a highly regarded advocate in the natural products industry. After 50 years in the natural products industry, NOW remains committed to its original mission – to provide value in products and services that empower people to lead healthier lives.