DODGE, HOT WHEELS, AND UBER TEAM UP TO PROMOTE STAR WARS

Normally some of these marketing tie ins are pretty lame, but this looks pretty cool. Dodge has teamed up with the marketing geniuses promoting the upcoming Star Wars film. The results? Some bad ass looking Dodge Chargers.

This has been done in partnership with Hot Wheels and Uber, strangely enough. What’s not strange is that people in New York will be able to get free rides in these vehicles using the promo code HOTWHEELSFF. Riders will also get a die cast car.

I see no downsides to this at all. Friday is a good time to be an Uber rider in New York City.