This Week in Internet Marketing 2015 09 29

This Week in Internet Marketing, we’ve gathered some of the best stories and articles from the web. We’re looking at why search and social ads are essential for your marketing strategy, how SEO works with social marketing, and the power of mobile PPC ads. We’ll also be looking at tips on creating powerful content and different ways to create a strong call-to-action.

According to research, both paid advertising spend and social spend have been increasing year over year. Social media usage continues to grow, making it an effective way to get your ads and content in front of your audience. Complimented with search, you can reach a wider audience and generate more traffic for your business. Social networks can generate leads for your business and nurture brand loyalty. Search, on the other hand, allows for targeted marketing and higher conversions. Check out this article to see why you should invest in both marketing strategies.

Although social media doesn’t directly affect your search rankings, social and search actually complement each other to provide great marketing benefits. When crafting content for search engines, the titles are optimized with a keyword approach. However, when you share the same content on social, you need to create short, catchy, and powerful headlines. Your social content and paid social ads can drive traffic back to previously ranking pages. Take a look at this article to see how SEO tactics and social marketing can work together.

Are you doing PPC advertising for your business? Then, why not consider mobile PPC ads? With mobile search exceeding desktop, advertising on mobile is a great way to capture more leads. When you’re doing advertising for your business, you want your customers to call you or give you their information. Mobile is the perfect platform to do that. It’s a warm strategy to lead customers to call you directly. Check out this article to find out why you should consider mobile PPC ads for your mobile strategy.

We’re always looking to create relevant, resourceful, and unique content for our business. However, creating a compelling piece of content that customers like can be quite challenging. Whether you’re creating videos, infographics, eBooks, whitepapers, or blogs, you want your content to be shareable. You want to connect with your readers through your content and listen to what they want. A compelling piece of content takes time and effort, take a look at this article for 10 tips on creating powerful content for your business.

Sometimes, people need a little nudge or push to take action. To encourage visitors on your site to share their information with you and sign up for your promotions, you need a call to action that can give them that “push.” The colour, words, and the way your CTA is crafted can affect the number of conversions and leads you get. Therefore, you want to choose a phrase that works for your business and the objective you’re trying to achieve. Take a look at this article to see how you can create a powerful CTA.

Check out these five additional articles for more Internet marketing news!