Methodology

To begin, Weideman described the methodology for his study, including some of the assumptions and omissions he made, and the evidence which informed the focus of his study, such as established user behaviours.

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Weideman: I couldn’t find out how many universities the UK has! Studied a sample of 38, assuming total population is circa 150 #iwmw11 #p5

Tips

In outlining the criteria he used to assess his sample group of websites, Weideman described best practices for optimising websites for search engines, which provided the audience with the following practical tips to help improve their sites…

Tips for description metatags:

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Weideman: Reminding us of the importance of the description metatag. You need a copywriting expert to do this well #iwmw11 #p5