Holidays are a great time to craft unique and creative marketing campaigns. Besides the regular national holidays, there are tons of other world awareness days that focus on different themes and issues, many of which may be applicable to your brand.

When you need a logo to represent your brand, it’s best to hire a freelance logo designer or agency. But when you need to create something quickly, something simple for a side project, draft up an idea for to pass on to a designer, online logo creators can help.

Branding is one of those things that’s hard to define and measure, but is absolutely essential for building a business that will last. When people think of branding, what usually comes to mind is a logo, colors, maybe a catchphrase.

But branding goes so much deeper. It’s about how people think about you, why they think about you, and how often they think about you. That translates into how they talk about you.

Toy ‘R’ Us is closing down. While many saw the this as a slow and inevitable death, it still sends shockwaves through the business community.

They were the top leader in their industry for decades, and in an industry that is still growing today. So there’s a lot of speculation around what they did wrong, and what they could have done differently.

There’s the business finance side, where many question their choices of going public, having Amazon handle their fulfillment or practices that led them into debt.

But I’m going to take a look at the branding and marketing perspective because it affects large corporations and small businesses alike.

It’s time to write your next social media post, but you sit and stare at the empty status space not knowing what to say. A lot of people have this problem, from newbie business owners to veteran social media managers.

It’s frustrating when you lack the creative inspiration to com up with something, and a waste of time when you sit there just staring at the screen.

I’ve come up with a simple method of helping your generate ideas for social media posts. Ideally, you would set this to a plan or schedule, but you can also use it to come up with stuff on the fly.

You’ve got your blog post production down and you’re pumping out those articles. But you know that content creation is only one part of getting web traffic to your site – the other is having good SEO.

But you’re either writing so many blog articles or are just too busy with everything else to properly go through all the SEO checkpoints on your post. You don’t always do every single optimization, and you leave a few things out here and there.

It may save a few seconds, but you’re leaving good SEO juice on the table and missing out on a lot of potential web traffic.

What if the business that you do could drastically transform the lives of people who need it the most? When you do business with SparkFlow, you get to be part of that change.

A few times a year, I donate a percentage of all my business to a worthy cause that is making a difference in people’s lives. This spring, we’re going to help rescue and restore girls from sex trafficking.

If you want to see increased growth for your business online this new year, you’ll need to set the right business goals. The New Year is great time to set personal resolutions, but also to set business goals as well. You don’t want to plateau. You don’t even want to see slight growth. You want to see significant growth. When goal-setting for the new year, here are some guidelines to follow so you can be sure you business explodes rather than fizzle out.