Marketing

When you purchase a product or service and return again and again to that same outlet
in search of other products or services, you are living proof that effective marketing
works. Marketing is about presentation, but it is more about filling customer needs.
Marketing appeals to the senses. It touches the consumer in ways that build confidence,
trust, and brand loyalty. Marketing is impression—first, last, and everything in between.
The discipline of marketing entails research, problem-solving, communication, and
creativity—all to engage and meet the needs of a good friend … the customer.

She has moxie and is making money

Barbara Scurry earned a Bachelor of Business Administration degree in marketing a
decade ago and to this day says she utilizes the skills of research, prospecting,
networking, creating, presenting, and follow-up that she learned at MTSU. With her
experiences in manufacturing, financial services, and geriatric health care, her entrepreneurial
spirit led her to launch her own company in 2011—The Money Moxie—in which she offers
money-management services to senior citizens and busy professionals who are struggling
with their daily personal finances. Her company is in the metro-Atlanta area.

Three links to the student's future

Every fall semester the Department of Management sponsors “Digging Deeper,” a networking
opportunity for Management, Marketing, and Business Administration majors with 25
to 30 employers who visit MTSU. Every spring, the Business Exchange for Student Talent
(BEST) career fair hosts area employers who meet with students majoring in Management,
Marketing, or Business Administration. Both events allow students to ask questions,
explore career paths, and form mentorships. In fall 2013, the department will establish
a chapter of the American Marketing Association (AMA). With more than 30,000 members
nationwide, the AMA is the go-to place for marketing resources and networking opportunities.
The AMA is a tremendous bridge for students to cross from college to career.

The Marketing program at MTSU provides the foundation for students to successfully
pursue many different career paths. Examples include

Advertising account manager

Consumer behavior specialist

E-commerce participant

Entertainment marketer

Logistics/transportation professional

Market researcher

Market strategist

Nonprofit marketer

Personal sales professional

Promotions strategist

Retail buyer

Retail manager

Sales manager

Sales/marketing representative

Sports marketer

Employers of MTSU alumni include

American Cellular

Automatic Data Processing

CalsonicKansei North America

Chick-Fil-A Murfreesboro

Consolidated Electrical Distributors, Inc.

Enterprise

Ettain Group

Insight Global, Inc.

Internal Data Resources

Liberty Mutual

Modern Woodmen of America

Nissan North America

Northwestern Mutual Financial Network

PepsiCo Foodservice

Sherwin-Williams

State Farm Insurance

Target Stores

Tennessee Valley Healthcare System (VA)

The Hershey Company

Walter Meier Manufacturing

The Department of Marketing offers the Bachelor of Business Administration (B.B.A.)
degree with a major in Marketing.

A bachelor of science (B.S.) is offered in Business Education with both teaching and non-teaching, corporate communication technology, options.

For complete curriculum details, click on the REQUIREMENTS tab above.

An undergraduate minor is available in Marketing, and the department participates
in interdisciplinary minors in Business Administration, Entrepreneurship, and Leadership
Studies.

Marketing, B.B.A.

A major in Marketing consists of 27 hours of marketing courses. All Marketing majors must have 50 percent of the required hours of marketing courses in residence at Middle Tennessee State University. Students interested in careers in sales are encouraged to choose their marketing electives from the following list: MKT 3855, MKT 4800, MKT 4850, MKT 3950, MKT 4950. Students interested in careers in retailing are encouraged to choose their marketing electives from the following list: MKT 3830, MKT 3900, MKT 3920, MKT 3960, MKT 4950. Students interested in careers in promotion are encouraged to choose their marketing electives from the following list: MKT 3855, MKT 3865, MKT 3900, MKT 3920, MKT 4170, MKT 4950. Students interested in careers in business-to-business marketing are encouraged to choose their marketing electives from the following list: MKT 3860, MKT 3870, MKT 3950, MKT 3960, MKT 4810, and MKT 4950.

The program below includes a Business Administration minor. An alternate business minor may be chosen, but it may require total hours for graduation to exceed 120.

College of Business Core (42 hours)

All students must complete the College of Business Corewhich requires 42 hours with a 2.000 GPA. ECON 2410 is included in the core and will also satisfy 3 hours from the Social/Behavioral General Education requirement.

Major Requirements (27 hours)

MKT 3825 - Measuring Marketing Performance

3 credit hours

Prerequisites: MATH 1630 or MATH 1810; MKT 3820; BIA 2610 or MATH 1530; admission to the College of Business. A survey of the metrics most commonly used to measure marketing performance with special emphasis given to marketing mix metrics, market share metrics, and customer lifetime value.

MKT 3840 - Professional Selling

3 credit hours

Prerequisites: MKT 3820; admission to the College of Business. Principles, problems, and role of personal selling in the business environment. Buying motives, persuasion techniques, and steps of selling process are considered as they relate to different types of sales activities and products.

MKT 3910 - Consumer Behavior

3 credit hours

Prerequisites: MKT 3820; admission into the College of Business. Buyer behavior as an influence in marketing decisions; special attention given to the processes of motivation, perception, attitude, learning, and interaction.

MKT 3930 - Marketing Research

3 credit hours

Prerequisites: MKT 3820; BIA 2610 or permission of instructor; junior standing and admission into the College of Business. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and experiments.

MKT 4510 - International Marketing

3 credit hours

Prerequisite: MKT 3820 and admission to the Jones College of Business. Helps students understand and assess global market opportunities, development of market strategies in the international marketplace, and techniques of entering the international market. Examines cultural, social, economic, political, legal, and geographic elements. Particular focus on the role of the marketing mix elements in an international application.

Auxiliary Courses (9 hours)

MKT 3010 - Professional Preparation in Marketing

3 credit hours

Prerequisite: Admission to the Jones College of Business; junior standing. Open to Marketing majors. Facilitates the transition from college to career. Includes ideas for resume content development while still in college and enhances the student's personal marketing skills in the job search. Presented from a marketing perspective, focusing on personal marketing skills for the professional environment.

ENGL 1020 - Research and Argumentative Writing

3 credit hours

Prerequisite: ENGL 1010. The second General Education English course. Emphasis on analytic and argumentative writing and on locating, organizing, and using library resource materials in the writing. Minimum grade of C- required for credit.

MATH 1630 - College Mathematics for Managerial, Social, and Life Sciences

3 credit hours

Prerequisites: Two years of high school algebra and a Math Enhanced ACT greater than 25 or MATH 1710. Topics include solving systems of linear equations, Leontief models, linear programming, mathematics of finance, set theory, and probability theory.

COMM 2200 - Fundamentals of Communication

3 credit hours

Principles and processes of effective public oral communication including researching, critical thinking, organizing, presenting, listening, and using appropriate language. Emphasis on informative, persuasive, special occasion, and extemporaneous (impromptu) speaking. Counts as part of the General Education Communication requirement.

ECON 2410 - Principles of Economics, Macroeconomics

3 credit hours

As an aid to understanding modern economic society: economic concepts of national income and its fluctuations, inflation, unemployment, role of the banking system, monetary and fiscal policies, and international topics.

ECON 2420 - Principles of Economics, Microeconomics

3 credit hours

As an aid to understanding modern economic society: economic concepts of consumer and firm behavior; the pricing of goods, services, and productive factors; international topics; and an overview of the American economy.

ACTG 2110 - Principles of Accounting I

3 credit hours

Prerequisites: A college-level math course; ENGL 1010; sophomore standing. Financial accounting for proprietorships and partnerships with emphasis on the accounting cycle for service and merchandising organizations. Additional topics include accounting for receivables; inventories; property, plant, and equipment; and current liabilities. (Not open to students with credit in ACTG 3000.)

ACTG 2120 - Principles of Accounting II

3 credit hours

Prerequisite: ACTG 2110. A continuation of financial accounting concepts with emphasis on debt and equity structures, the statement of cash flows, and ratio analysis. Managerial accounting topics include job, standard- and activity-based costing, cost/volume/profit (CVP) analysis, and budgeting. (Not open to students with credit in ACTG 2125 or ACTG 3000.) [Same as TBR Community Colleges ACCT 1020.]

BIA 2610 - Statistical Methods

3 credit hours

Prerequisite: MATH 1630 or MATH 1810. The application of collecting, summarizing, and analyzing data to make business decisions. Topics include measures of central tendency, variation, probability theory, point and interval estimation, correlation and regression. Computer applications emphasized.

HIST 2010 - Survey of United States History I

3 credit hours

Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

HIST 2020 - Survey of United States History II

3 credit hours

Survey of the political, economic, social, cultural, and diplomatic phases of American life in its regional, national, and international aspects. HIST 2010 discusses the era from the beginning to 1877. HIST 2020 discusses the era from 1877 to the present. These courses are prerequisite for all advanced courses in American history and satisfy the General Education History requirement. HIST 2010 is NOT a prerequisite for HIST 2020.

Subtotal: 30 Hours

Junior

BUS 3000 - Dale Carnegie Communications and Human Relations Seminar

3 credit hours

Prerequisites: Junior standing and major in the Jones College of Business. Uses the proven content and design of a Dale Carnegie seminar which includes lecture, in-class activities, case studies, reflective exercises, and role-play experiences. Helps students develop self confidence and leadership ability, strengthen ability to relate to and motivate others, enhance ability to communicate effectively, reduce stress, and present a positive attitude.

INFS 3100 - Principles of Management Information Systems

MGMT 3610 - Principles of Management

3 credit hours

Prerequisite: Junior standing. Concepts of the management functions of planning, organizing, and controlling with an emphasis on behavioral science concepts as applied to managing people in organizations.

BLAW 3400 - Legal Environment of Business

3 credit hours

Prerequisite: Junior standing. Legal rights and potential liabilities of business persons. Presentation of the dynamic nature of law in responding to the changing social, ethical, political, regulatory, and international environment. Includes the development and nature of the legal system; business crimes; the law of torts and product liability; constitutional limitations on regulatory powers; legislative, judicial, and administrative control of business activity through the laws of business organizations, securities regulations, antitrust laws, employment laws, labor and safety laws, and consumer protection.

MKT 3010 - Professional Preparation in Marketing

3 credit hours

Prerequisite: Admission to the Jones College of Business; junior standing. Open to Marketing majors. Facilitates the transition from college to career. Includes ideas for resume content development while still in college and enhances the student's personal marketing skills in the job search. Presented from a marketing perspective, focusing on personal marketing skills for the professional environment.

MKT 3820 - Principles of Marketing

3 credit hours

Prerequisite: Junior standing. Survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision making in marketing management introduced.

MKT 3825 - Measuring Marketing Performance

3 credit hours

Prerequisites: MATH 1630 or MATH 1810; MKT 3820; BIA 2610 or MATH 1530; admission to the College of Business. A survey of the metrics most commonly used to measure marketing performance with special emphasis given to marketing mix metrics, market share metrics, and customer lifetime value.

MKT 3910 - Consumer Behavior

3 credit hours

Prerequisites: MKT 3820; admission into the College of Business. Buyer behavior as an influence in marketing decisions; special attention given to the processes of motivation, perception, attitude, learning, and interaction.

BIA 3620 - Introduction to Business Analytics

3 credit hours

Prerequisites: BIA 2610 or equivalent, junior standing. Corequisite: BIA 3621. Introduction to the concepts and application of data analytics in business. Spreadsheet software and associated analytic tools will be utilized to visualize, model, and analyze business data using a hands-on-approach.

BIA 3621 - Introduction to Business Analytics Lab

Subtotal: 30 Hours

Senior

MKT 3840 - Professional Selling

3 credit hours

Prerequisites: MKT 3820; admission to the College of Business. Principles, problems, and role of personal selling in the business environment. Buying motives, persuasion techniques, and steps of selling process are considered as they relate to different types of sales activities and products.

MKT 3930 - Marketing Research

3 credit hours

Prerequisites: MKT 3820; BIA 2610 or permission of instructor; junior standing and admission into the College of Business. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and experiments.

MKT 4510 - International Marketing

3 credit hours

Prerequisite: MKT 3820 and admission to the Jones College of Business. Helps students understand and assess global market opportunities, development of market strategies in the international marketplace, and techniques of entering the international market. Examines cultural, social, economic, political, legal, and geographic elements. Particular focus on the role of the marketing mix elements in an international application.

BUAD 4980 - Strategic Management

3 credit hours

Prerequisites: Admission into the College of Business; must be taken after completion of the business requirements and in the semester in which the student graduates. Development of top management perspective with emphasis on policy and strategy formulation and evaluation through the demonstration of competence in handling multifunctional business problems. Transfer credit not allowed; must be taken in residence.

Subtotal: 30 Hours

NOTE:

*A 2.25 GPA in these courses is required for admission to the Jones College of Business.

Marketing

MKT 3010 - Professional Preparation in Marketing
3 credit hours

Prerequisite: Admission to the Jones College of Business; junior standing. Open to Marketing majors. Facilitates the transition from college to career. Includes ideas for resume content development while still in college and enhances the student's personal marketing skills in the job search. Presented from a marketing perspective, focusing on personal marketing skills for the professional environment.

MKT 3200 - Marketing for Entrepreneurs
3 credit hours

Prerequisite: ENTR 2900. Applied study of marketing skills necessary to create a new business venture. Students will gain experience completing various marketing tasks that are important to new business startups.

MKT 3750 - International Supply Chain Strategies
3 credit hours

(Same as MGMT 3750.) Prerequisites: MGMT 3620; admission to the College of Business. Design, operations, and control of global and local supply chains; implementation approaches including behavioral and technical issues; implementation approaches including behavioral (especially cross-functional) and technical issues; implementation of Plan-Source-Make-Deliver-Return model for supply chains. NOTE: Should take with or have completed MGMT 3620.

MKT 3820 - Principles of Marketing
3 credit hours

Prerequisite: Junior standing. Survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision making in marketing management introduced.

MKT 3825 - Measuring Marketing Performance
3 credit hours

Prerequisites: MATH 1630 or MATH 1810; MKT 3820; BIA 2610 or MATH 1530; admission to the College of Business. A survey of the metrics most commonly used to measure marketing performance with special emphasis given to marketing mix metrics, market share metrics, and customer lifetime value.

MKT 3830 - Retailing
3 credit hours

Prerequisites: MKT 3820; admission into the College of Business. Development and present status of the retailing structure with special consideration given to the fundamentals of store organization, operation, current distribution problems, research techniques, and possible innovations.

MKT 3840 - Professional Selling
3 credit hours

Prerequisites: MKT 3820; admission to the College of Business. Principles, problems, and role of personal selling in the business environment. Buying motives, persuasion techniques, and steps of selling process are considered as they relate to different types of sales activities and products.

MKT 3850 - Promotion
3 credit hours

Prerequisites: MKT 3820; admission to the College of Business. Psychological, sociological, legal, and marketing environments of promotion; the promotion mix consisting of advertising, publicity, personal selling, and sales promotion; and the development of promotion objectives, strategies, and plans.

MKT 3855 - Product Management
3 credit hours

Prerequisites: MKT 3820; admission into the College of Business. Issues pertaining to marketing of products. Examines topics of interest to product managers including product life cycle, sales forecasting, new products, product positioning, and brand management.

MKT 3860 - Purchasing
3 credit hours

Prerequisite: MKT 3820; junior standing and admission into the College of Business. Purchasing management of materials and equipment in industry and government. Includes the optimum of quality, price, source, quantity, and time.

MKT 3865 - Sports Marketing
3 credit hours

Prerequisites: MKT 3820 and admission into the College of Business. Survey of issues pertaining to the marketing of sports products and entities. Focuses on the application of strategic marketing planning to the sports industry.

MKT 3870 - Principles of Transportation
3 credit hours

Prerequisites: MKT 3820 and admission into the College of Business. Transportation development in the United States and internationally. A historical, economic, and regulatory perspective.

MKT 3900 - Social Media Marketing and E-Commerce
3 credit hours

Prerequisites: MKT 3820; admission into the College of Business. Direct marketing and its strategic use in the development of an integrated marketing communications plan. Topics include traditional direct marketing techniques such as direct mail, broadcast and print media, and telemarketing; Web-based marketing; and technology's impact on direct marketing communications techniques.

MKT 3910 - Consumer Behavior
3 credit hours

Prerequisites: MKT 3820; admission into the College of Business. Buyer behavior as an influence in marketing decisions; special attention given to the processes of motivation, perception, attitude, learning, and interaction.

MKT 3920 - Entertainment Marketing
3 credit hours

Prerequisites: MKT 3820; admission to College of Business. Discussion of interrelated marketing issues dealing with the entertainment industry. Develops and relates the marketing mix for industry issues with regard to personality management, merchandising tie-ins, sports marketing/issues, and film/television distribution.

MKT 3930 - Marketing Research
3 credit hours

Prerequisites: MKT 3820; BIA 2610 or permission of instructor; junior standing and admission into the College of Business. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and experiments.

MKT 3950 - Business-to-Business Marketing
3 credit hours

Prerequisites: MKT 3820; admission into the College of Business. Survey of managerial decisions involved in the business-to-business marketing of goods and services.

MKT 3960 - Marketing Channels Management
3 credit hours

Prerequisites: MKT 3820; admission into the College of Business. Interrelationships and interdependencies among the various institutions and agencies composing marketing channels. Emphasis on analysis of alternative strategies of different channel members for optimum efficiency within a given distribution system.

MKT 4170 - Applied Promotional Strategy
3 credit hours

Prerequisites: MKT 3850; admission into the College of Business. Integrative nature of the elements of the promotional mix in the successful communication with the consumer of a firm's products and services.

MKT 4510 - International Marketing
3 credit hours

Prerequisite: MKT 3820 and admission to the Jones College of Business. Helps students understand and assess global market opportunities, development of market strategies in the international marketplace, and techniques of entering the international market. Examines cultural, social, economic, political, legal, and geographic elements. Particular focus on the role of the marketing mix elements in an international application.

MKT 4640 - Entertainment Branding
3 credit hours

(Same as RIM 4640.) Prerequisites: MKT 3820 or permission of instructor; admission to the College of Business. Provides students with an in-depth understanding of the role and importance of branding in the entertainment industry including the development of branding objectives consistent with both produce and overall marketing objectives. Students will learn how to align a brand with consumers and partners which will be demonstrated through the development of marketing plan relating to an approved entertainment product of their choosing.

MKT 4710 - International Business
3 credit hours

(Same as MGMT 4710.) Prerequisites: MKT 3820; admission into the College of Business. International organizational structures and managerial processes. Cultural, political, economic, and legal environments of global marketing. World market patterns and international trade theory.

MKT 4800 - Sales Management
3 credit hours

Prerequisite: Admission into the College of Business. Management functions as applied to field sales force. Includes sales organization structures, selection and training of sales personnel, sales compensation, supervision and stimulation of the sales force, and evaluation of sales performance.

MKT 4810 - Integrated Logistics Management
3 credit hours

(Same as MGMT 4810.) Prerequisites: MKT 3820; admission into the College of Business. The coordination and optimization issues faced by firms in managing the inbound and outbound logistics activities of the firm in order to minimize costs and provide high levels of customer service. Logistics activities covered include transportation management, warehousing, order fulfillment, inventory management, and network design.

MKT 4840 - Study Abroad
3 credit hours

(Same as MGMT 4840.) Prerequisites: Junior/senior standing and admission into the College of Business. A short-term international business education experience designed to expose the student to the economic, political, cultural, and social environments of a foreign country(ies). Emphasis on the international state/status of the subject matter pertinent to management and marketing.

MKT 4850 - Advanced Selling
3 credit hours

Prerequisites: MKT 3840; admission into the College of Business. The sales function as it relates to business-to-business selling and strategic relationship development. Topics include relational selling, account management, negotiation, team selling, handling conflict and ethical dilemmas, and selling to buying committees. Learning through interactive lecture, role-playing, and sales force automation software.

MKT 4870 - Services Marketing
3 credit hours

Prerequisites: MKT 3820 and admission into the College of Business. The role and scope of marketing in service entities, including impact, issues, and domestic and global trends.

MKT 4880 - Applied Marketing Research
3 credit hours

Prerequisites: MKT 3930 and admission into the College of Business. Applies marketing research concepts and tools learned in the introductory marketing research class to "real-life" marketing problems. Emphasis on planning and implementing research activities as well as oral and written presentation of results and conclusions based on marketing research.

MKT 4890 - Marketing Management
3 credit hours

Prerequisites: Senior standing; Marketing major; MKT 3930; 6 additional semester hours of marketing courses; admission into the College of Business. Marketing strategy, marketing policies, production planning, pricing, promotion, and service from the marketing manager's point of view. Case analysis and marketing simulation emphasized.

MKT 4950 - Marketing Internship
1 to 3 credit hours

Prerequisites: Marketing or Entrepreneurship major; senior standing; an overall grade point average of 2.50; admission into the College of Business. Student is affiliated with an organization on a part-time basis to develop knowledge and experience in the practical application of marketing principles to actual business problems in a non-classroom situation. Can be applied toward the student's degree requirements only upon approval of the department chair. This course can only be taken one time.

MKT 4990 - Independent Study
1 to 3 credit hours

Prerequisites: Senior standing; approval of department chair; admission into the College of Business. Individual research and analysis of contemporary problems and issues in a concentrated area under the guidance of an approved faculty member. This course can only be taken one time.

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