Looking to pick up a Pebble smartwatch? Head to a local Best Buy store starting July 7, where the Palo Alto-based company's wearable devices will sell for $149.95 each.

Pebble smartwatches connect to iPhone or Android devices through a Bluetooth connection and displays information like text messages, caller ID and notification alerts.

Selling at a major retailer like Best Buy is a huge step for Pebble, which has handled orders only through its website up until now. Pushing into retail stores is a must for Pebble, which faces competition from Samsung, Sony, Motorola and (eventually) Apple.

Initially, only the jet black model will be available at Best Buy, with the cherry red color coming in August. Other colors are available on Pebble's website.

"It's been so rewarding to see and share the great things our early backers and development partners have done with Pebble already," said Migicovsky in a statement. "Their work and our evolving app ecosystem has kept demand very high. Best Buy's partnership with us is a big step towards meeting that demand."

Pebble has developed a fairly sophisticated API for app development, with a strong focus on sports and fitness based apps.