Dunning will lead the company’s sales and business development committee, creating new strategies to bring Shelfbucks’ merchandising optimization technology to CPG companies and retailers seeking to elevate merchandising effectiveness and in-store digital engagement.

“Shelfbucks is uniquely positioned to solve the decades-old problem of high-budget in-store merchandising campaigns being deployed with no analytics,” Dunning said in a media release. “Shelfbucks has demonstrated its ability to measure and greatly improve merchandising execution and performance. I’m looking forward to being part of the team and helping to take the company to the next level."

Dunning most recently served as chief customer officer of Bellisio Foods, where he defined a new strategic plan to grow existing brands, launch new brands in the North American market, and identify potential acquisitions. He was previously Jack Link's executive vice president of customer development and before that Kimberly-Clark vice president of U.S. consumer sales and customer development.

“[Dunning's] depth of experience will enable us to more effectively help CPG companies and retailers transform their in-store merchandising strategies and, using our Shelfbucks Measure platform, achieve significantly higher brand sales,” Shelfbucks founder and CEO Erik McMillan said in the release.