Abstract

Child development has been considered as a priority sector by the policy makers in India and other countries. A new generation of children has grown up with television exposure in modern society. The impact of television on the personality of the children needs to be examined scientifically and systematically in modern society. Children spend a sizeable chunk of their time on watching television programmes. Children are greatly influenced by television programmes. Parents and caregivers have a great responsibility of providing right kind of orientation to the children regarding the cultivation of television habits, choice of television programmes and impact of television on children. Communications media including television have a great Corporate Social Responsibility in promoting healthy personality in children. Practically all developing countries have accepted communication as an integral part of national development planning. The role of television in child development is also subjected to scientific investigation all over the world. Investigations dealing exclusively with the impact of television on child development are scanty as seen through the paucity of literature. Most behavioral scientists have observed that too much of television viewing by the children would result in the exclusion of other healthy activities.