Freelance Package Designer & Branding Freelancer

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– WILLIAM MACK INTRODUCTION & PROFILE –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– If you’re seeking a highly accomplished, adaptable, and hands-on creative, well-versed in all facets of the retail industry, with numerous achievements in the direction and implementation of brand development, packaging and B2B/B2C market share enforcement... please read on.

As you’ll see in the next couple of pages, I’ve excelled in a multitude of consumer packaged goods industries, including Consumer Electronics, Pet Products, Sporting Goods, Toys/Gaming, Lawn & Garden, Foods/Supplements, Pharmaceuticals, Entertainment, Finance, and Publishing.

By working with such a diverse range of products in a variety of creative environments (agencies, manufacturer in-house and manufacturer/client direct self-employment), I’ve developed an equally diverse range of creative capabilities. Additionally, working face-to-face with company principals and department heads of product development, production/filling and marketing/sales, I’ve acquired an in-depth understanding of the challenges each discipline faces when bringing a product to market.

It’s this insider’s experience of a product’s full life cycle before and after the art department that influences virtually every decision during every phase of creative development. Ultimately, it’s a foundation very few creatives can draw upon and an asset clients quickly embrace.

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– SELECT ACHIEVEMENTS ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––•Outstanding performance in a Consumer Focus Study for a proposed brand redesign. Based solely on visual impact, the new design consistently outperformed all competitors (Hartz, Wagon Train, Salix and Dingo). As a result, the client chose to introduce the new look as their Mass Market Brand. Focus Study available.

•Played an integral role in the rapid growth of a start-up pet treat supply company. Their success and continued growth was due, in part, to overwhelming consumer and buyer appeal that was captured by developing very unique branding and packaging approaches for several of their lines.

•Designed a private-label home theater speaker cabinet for Pinnacle Speakers. The design was a key component in helping Pinnacle secure JVC as its primary private-label client which accounted for nearly 40% of their earnings.

•Developed a pet treat delivery food puzzle product for one of the most highly respected and sought-after veterinary consultants in the pet products industry. The client was able to launch the product by securing a zero-risk partnership with the largest hard goods pet product manufacturer in the United States.

•Received Walmart’s Product of the Month award by re-branding a single SKU in a line of over forty different products. Within one month of its launch, sales increased by more than 300%. The growth was attributed solely to the product’s improved visual impact. As a result, the entire line was refaced.

•During my tenure, Eight In One grew from less than $10 million in annual sales to more than $50 million in just a few years. Though the company employed several hundred people, fewer than 20 of us were considered to be key contributors to its rapid sustainable growth and were awarded sizeable compensation in the form of pre-public shares.