HFI Blog

From English Teacher to UX Champion

"There was more in the realm of user experience I needed to learn that not even hands-on experience could teach me. There were best practices, methods, techniques, tools and everything else that I wanted to know how and when to apply.” Read the entire…

Switching From Programmer to Usability Mental Model

"My advice for those who want to enter this field of usability: do as much up front learning as possible. Work on core soft skills like presenting, selling, analyzing, and organizing. Look into the HFI certification programs. No need for a full degree, get the CUA from HFI. The cost savings compared to a degree is significant and you will get what you need to be successful.”…

Human Factors International looks forward to meeting you at UXPA 2015 in San Diego, June 22-25, at the beautiful Loews Coronado Bay Resort. CEO and Founder Eric Schaffer will be attending the conference along with Global President Jay More and Global Chief of Technical Staff Apala Lahiri. Come to our booth and meet Mary Michaels, our Global Director of Training, and Business Director Jonathan Sinton. Come and check out our Exclusive…

The Drive toward Optimization Excellence

"My passion is digital marketing and conversion optimization. I love my job because everything is measurable in the digital space, and I can make intelligent business decisions based on data versus opinion.” Read the entire…

Bridging the UX/Development Gap

"I have always wanted my development to be closer to the user. I really need for my work to make an impact and to be meaningful. The closer I can get to the people who use it, the more satisfying it is for me. I actually feel like I am doing something that matters to a person, rather than just working with technology.” Read the entire…

From Art to UX for Engineering Tools

"Complex tools can still provide in-depth functionality without overwhelming the user. As product developers and designers, we can do more to understand the ideal workflows, processes, environments, and constraints of the users to provide a better experience and reduce the friction involved with completing a task.” Read the entire…

Building Full UX Power

Jeff Werness is HFI's CUA of the Month for March 2015. “There has been a fundamental shift from treating digital as a new advertising medium to digital being intrinsic to the human conversation. A big change occurred when we started to move into digital and understand that it is all about giving the customers what they want and need, whether they expressed it or not.” Read the entire…

Five, ten, or twenty-five – How many test participants?

During design, UX teams do formative testing – focusing on qualitative data and learning enough to move the design forward. But how many participants are needed to have confidence in the test results? That debate’s been going for a quarter-century.