WELD Racing Appoints Tim Wheeler as VP Sales for OEM and Special Markets

WELD Racing is pleased to announce the appointment of Tim Wheeler as Vice President of Sales for OEM and Special Markets. Wheeler, with almost 30 years of automotive aftermarket experience, will lead the sales team at WELD Racing’s Troy, Michigan based office. Wheeler will grow the company’s presence by exploring new business opportunities utilizing the WELD Racing, MOMO, ADV.1, and other brands within the company’s extensive portfolio, to the original equipment manufacturers, tuner/specialty shops, and vehicle upfitters across the country.Kansas City, MO. – WELD Racing is pleased to announce the appointment of Tim Wheeler as Vice President of Sales for OEM and Special Markets. Wheeler, with almost 30 years of automotive aftermarket experience, will lead the sales team at WELD Racing’s Troy, Michigan based office. Wheeler will grow the company’s presence by exploring new business opportunities utilizing the WELD Racing, MOMO, ADV.1, and other brands within the company’s extensive portfolio, to the original equipment manufacturers, tuner/specialty shops, and vehicle upfitters across the country.

“We are extremely fortunate to have someone with such extensive and exemplary OEM and aftermarket automotive background as Wheeler,” said Norm Young, President and CEO of WELD Racing. “Wheeler has a proven track record of getting results and working with strategic partners to grow the business.”

Prior to joining WELD Racing, Wheeler was the vice president of global vehicle sales and performance parts at ROUSH Performance. Tim worked with over 400 active Ford dealers globally in all major continents. Wheeler also served as vice president for Delphi Product and Service Solutions and worked to promote the Delphi OE quality value proposition through partners such as Autozone, NAPA, O’Reilly Auto Parts, and other outlets.

“I’m excited to draw on the innovative designs, engineering, and manufacturing capabilities that the entire portfolio of brands can offer customers,” said Wheeler. “There’s over 100 years of combined performance heritage between WELD and MOMO and its honor to work with such iconic brands that reshaped the industry.”

About WELD

WELD, based in Kansas City, Missouri, is the technology and manufacturing leader in the performance wheel market. Since 1967, WELD is a pioneer in wheel engineering and manufactures the highest quality forged race wheels for dirt, oval and drag racing, along with wheels for performance street cars and trucks. Each WELD wheel is precision engineered for maximum performance on the street, off road and at the track. WELD brands include WELD Racing, CCW Forged Performance, WELD Racing XT, and HiPer Technology by WELD products. WELD is part of the Cisneros Corporation.

About MOMO

MOMO was founded in 1964 by race car driver Gianpiero Moretti. In that year, Moretti commissioned a local craftsman to produce a custom steering wheel for his own racing car, providing superior grip and control. Since 2005, MOMO has been headquartered in Milan, Italy with a subsidiary in the US, MOMO USA. The MOMO brand continues to be inspired by simple yet strong values: product quality, superior craftsmanship, maximum safety standards and the highest performance levels.

About Cisneros Corporation

Cisneros Corporation is a third generation global family enterprise led by Eduardo, Andres and Henrique Cisneros. Conceived in 1929 by Diego Cisneros and championed by Ricardo Cisneros, the three brothers continue to grow and push new boundaries. With experience in numerous industries across media, telecom and consumer goods, Cisneros Corp. leverages its vast experience to find and create opportunities around the world.