Paramount Pictures Australia came under fire when it tweeted the new promotional poster for the upcoming Teenage Mutant Ninja Turtles film – it featured turtles falling from an exploding building and is due for release on September 11th.

Presumably having realised their distasteful gaffe, the @ParamountPicturesAU Twitter feed has now deleted the tweet.

But that’s not before it came under intense scrutiny from shocked film fans who slated the film company for their poor judgement given the film’s launch being on the anniversary of 9/11 in which almost 3,000 people lost their lives in a terrorist attack on the Twin Towers in New York.

And as if tweeting it out without realising the implications wasn’t bad enough, the poster also featured on their Facebook page: