The Redefined Gallery Opening: There’s No Art on the Walls and Everyone is Staring at their Phones (+ Bonus Interview with a Feminist Sex Worker)

When Artifactoid first launched, I wrote an article about a work of art by artist Joel Holmberg at the New Museum, in which Holmberg worked with the concept of privacy in the digital age. The piece transcribed a telephone conversation between Holmberg (the artist) and a customer service representative, during which Holmberg expressed security concerns related to possibly publicly having overshared (in a published interview) answers to his private security questions that granted access to his bank account. According to the New Museum,

“Holmberg’s work questions how we ‘secure’ ourselves amid a proliferation of consumer identities that are subject to collection, monetization, and surveillance by an indiscernible number of forces, from private companies to third-party marketers to the government.”

While the topic of cybersecurity might be difficult for some to digest as “art,” it makes sense that more and more artists are working with the idea, as it is such an integrated and controversial, growing part of our daily lives. In Chelsea, REVERSE (an experimental gallery run by artist Andrea Wolf) recently opened a unique art show titled, BEAUTIFUL INTERFACES: THE PRIVACY PARADOX, curated by Helena Acosta and Miyö Van Stenis, that takes an original approach to the topic of online privacy.

Unlike most gallery openings where the art is displayed on the walls (or is at least plainly visible or audible), at BEAUTIFUL INTERFACES: THE PRIVACY PARADOX, I entered the REVERSE space only to see attendees sitting on beanbag chairs or standing around, all staring down at their cell phones, privately absorbed in works of art displayed on their personal screens.

On one hand, this style of opening seemed like the anti-social dystopia of the future of the digital age that I’m afraid of, and at the same time, it was intriguing, because presenting an art show in this way was a bold choice. All of the artwork in the show lives on five hacked routers, accessible in the gallery space only through viewers’ smart phones or tablets, and all of the artwork is related to the central concept of “The Privacy Paradox.”

If you’re not familiar with The Privacy Paradox, it is the idea that when it comes to privacy in the digital age, internet users’ concerns about privacy don’t reflect their online behavior. For instance, while many people may agree that privacy is important, those same people are over-sharing their data online.

Not only were the artists’ individual works related to this theme, but the art show as a whole embodied the idea of exploring the digital public vs. private by way of hacking the routers: the powerful data sharing devices were transformed (by occupy.here) into limited devices offering private experiences.

The way that the show works is that visitors are able to access the artwork by following a simple list of instructions available at the entrance to the gallery. The instructions essentially boil down to: open your device’s browser and visit the proprietary website designated for the BEAUTIFUL INTERFACES: THE PRIVACY PARADOX exhibition. Then, in your phone’s wi-fi settings, connect your phone to one of the hacked routers at a time, each named for a specific artist. Then, go back to the website, which changes to feature the artist’s work whose router you’re currently connected to, and offers each viewer a private experience of that artwork.

I particularly liked the work by Annie Rose Malamet, which examines anonymity, fear, and visibility in relation to sex work. For the project, Annie used her own advertisements, client voicemails, and original footage to create a narrative of her time spent “in exile to the fringes of polite society.” It is a piece about “the anxiety of being discovered and a reflection on [her] own identity as a feminist whore.”

It was a brave project that exposed her a lot. Literally, Annie Rose was wearing sheer lingerie and talking about getting kicked out of her apartment once her roommate found out that she was a sex worker, then moving back into her parents’ house and trying to center herself through her own guided meditation exercise.

Her original perspective, sense of humor, and unconventional imagery were the perfect recipe for a transfixing piece. I’m excited to share that Ms. Malamet agreed to sit down with me for a brief Q&A about her project and her participation in BEAUTIFUL INTERFACES: THE PRIVACY PARADOX, featured below:

Artifactoid: What do you think of the style of the show and how it affects the way art is experienced?

ARM: I never really understood the gallery format of viewing art as a concept, especially in the context of an exhibition opening. I find it particularly hard to absorb video/new media work in this setting. What I like about the Beautiful Interfaces show is that viewing the work is a private experience that you don’t have to share with other viewers. I’m very greedy and I prefer to look at art by myself through my headphones. This is part of why I make net/video art; it is a democratic art form in that sense that anyone can look at a website or watch a video from the comfort and privacy of their bedroom. I like to imagine people watching my work in bed with their headphones. I have never had a life-changing experience looking at art in a gallery setting. When I saw the Pieta in Rome, I was extremely disappointed because it was jam packed with people and situated in such a way that the intimacy of that sculpture was lost. All of my best viewing experiences have been in my own home. I love that Beautiful Interfaces kind of replicates that by making the experience one you share intimately with your personal device. I think it’s a great format for my piece in particular because the video is all about privacy and isolation. I honestly feel it replicates the existence of being a sex worker; we are in very isolated, controlling, and private relationships with our phones.

Artifactoid: What was it like participating in a show like Beautiful Interfaces?

ARM: Participating in this show was frankly, a scary experience. Being in a room with a large group of people watching a video showing you completely naked and talking about sex work is an indescribable experience. I felt vulnerable and exposed. I was initially quite scared to “come out” in this way, to reveal so much of who I am and how I process the world. Perhaps this is my own anxiety and insecurity, but I could feel people watching the video, eyes falling on me and thinking, “ok that’s the girl who made the video about escorting.” Whenever I come out to someone I can almost hear them wondering how much it costs to spend time with me. I mean, who wouldn’t wonder that? To have that happen on a large scale is overwhelming. Overall, I’m incredibly proud of what I produced and what Helena, Miyo, and Andrea created. I think the concept of this show is genius and premonitory vision of how art will be viewed in the years to come.

Artifactoid: How did you go about creating your project with this unique style in mind?

ARM: I created this video during a period of turmoil in my life. When your life is chaotic and you are struggling, your phone becomes your lifeline. So when I was making the video I was always thinking about what it would look like on my phone. After all, most of it was filmed on my phone. The piece was made with this always in mind. I wanted to create something kind of quiet and intimate that is best experienced through headphones.

BEAUTIFUL INTERFACES: THE PRIVACY PARADOX is on view at REVERSE (516 W 25TH Street, Suite #306) through May 14th. It is truly an amazing, original gallery experience that I recommend checking out for yourself! To note, in order to see the work, you’ll need to go to REVERSE on a Tuesday or Thursday, any time between 1PM and 7PM, and bring your own device with headphones.

2 thoughts on “The Redefined Gallery Opening: There’s No Art on the Walls and Everyone is Staring at their Phones (+ Bonus Interview with a Feminist Sex Worker)”

I felt totally immersed and intrigued in the show’s originality, purpose and content through this beautiful review you wrote. The interview gave me a good feel for the artist’s identity as it was opened to public scrutiny. Thanks to this blog, I will now go and attend this powerful exhibit. DG