Through one of CAREâ&#x20AC;&#x2122;s Village Savings and Loan Associations, Mamata Tinou began a cereal bank in her village of Genki in Niger.
Not only has Mamata Tinou created a thriving business, the people of Genki have ample food available at all times. Mamata is
now the leader of a regional federation microfinance programme and respected in her community for her knowledge and skills.

EFFECTIVE DEVELOPMENT
EFFORTS HAVE HELPED MILLIONS
In 2010, CARE helped over 82 million poor and vulnerable people
around the world. CARE Danmark is working to fight poverty and
counteract humanitarian disasters through results-oriented
development projects. Below are a few examples of how
CARE Danmark has made a difference. In bold are the overall results
from CARE International.

CARE Danmark has for instance formed groups consisting of
untouchable women, who are especially vulnerable in southern
Nepal. In these groups, the women have learned basic reading and
writing skills and received education about their rights, for example
their entitlement to a minimum wage. As a direct result some groups
jointly demanded and achieved a wage rise. All of the women can
now afford better food and clothing for their families, and more than
ADAPTATION TO CLIMATE CHANGE
half of them are able to send their children to school. The women
Almost 15 million poor people have received help to adapt to have also secured higher wages for more than 13,000 untouchable
climate change and to achieve sustainable use of natural women and men in southern Nepal. Their total annual wage increase
resources through CARE’s global efforts.
amounts to DKK 11.5 million. CARE Danmark is continuing its work
to establish more groups.
CARE Danmark has for example educated 140 farmers in Niger on
how to optimise their harvest and thereby bridge the hunger gap BETTER HEALTH
experienced by the majority of the country’s population several 30 million poor people have been helped to protect themselves
months during the year. Poor farmers are particularly defenceless against HIV and AIDS, malaria and other life-threatening
in the face of climate change, where the lack of rain is likely to diseases.
destroy the harvest and cause nothing short of a famine. Following
the education programme, the 140 farmers increased their yield five- CARE Danmark has for example educated pupils at 16 village schools
fold, and are now much better prepared for the return of the hunger on how to protect themselves against HIV and teenage pregnancy.
gap in summer. The project is part of CARE Danmark’s climate In Mozambique, 15 per cent of the population is HIV positive, and
adaptation programme, which was set up to assist a total of 59,000 many young girls leave school because they marry at a young age or
people in 40 communities in high risk regions of Niger, Kenya, Ghana become pregnant. Currently, up to 76 per cent fewer children have
and Mozambique.
left the 16 village schools and only half as many girls have become
pregnant.The project is progressing to a new phase that focuses on
EQUAL RIGHTS
equipping the girls with life skills that will allow them to create
Over 19 million of the world’s poorest women and men have better futures for themselves.
received information about women’s rights advocacy.

EMERGENCY PREPAREDNESS

6.5 MILLION

More than 6.5 million poor people especially women, children and elderly
people - have received help to learn how to
act in time to save their lives in the event of
sudden disasters such as flooding.
CONFLICT RESOLUTION

MORE RESULTS FROM
CARE INTERNATIONAL

|4

6 MILLION

More than 6 million of the world’s
poorest have received help to attain
peace in conflict-ridden countries.

CHILD MORTALITY

35 MILLION

Almost 35 million children and their
family members have received information
on nutrition and help to improve child health.
FOOD SECURITY

10 MILLION

Almost 10 million people have gained better
access to food by means of programmes on
nutrition awareness and sustainable agriculture.

INCOME

17 MILLION

More than 17 million of the world’s poorest
have received help to increase their income
through Village Savings and Loan Associations
and other activities to boost their earnings.

RIGHTS

31 MILLION

Almost 31 million poor and vulnerable
people have received help in lobbying
their governments and successfully
realising their rights.

ADVOCACY

22 MILLION

Almost 22 million poor people have received
help to personally influence political decisions at
local, regional and national levels that improve
equal opportunities and address the underlying
causes of poverty.

’100 Places to Remember Before They
Disappear’ in the Danish provinces
From sunset over the wandering dunes in Namibia, to coral reefs off
Australia’s coast, and roaring waterfalls in the DR Congo. In 2010, the
popular photo exhibition ’100 Places to Remember Before They Disappear’
reached Jutland, where it was shown at the Bryggen shopping centre in Vejle.
About 40,000 people saw the exhibition, which focuses on the serious
threats of climate change and CARE’s efforts to prevent humanitarian climate
disasters in Africa and Asia, where the poorest populations are most severely
affected. At the end of the end of the exhibition, CARE auctioned off
products donated by the shopping centre. The auction raised almost DKK
10,000 for CARE’s work in developing countries. In 2011, the photos will
be exhibited outdoors at Højer in southern Jutland.

Africa’s women - Africa’s future. This was the theme of the yearly television appeal, ‘Danmarks
Indsamling 2010’ shown by the national Danish Broadcasting Corporation. But just a few weeks
before the appeal was broadcast, Haiti was hit by one of the most powerful earthquakes on
record, which left the country in ruins. In response to this event, the television appeal was
quickly extended to include fundraising for the victims of the earthquake. 2010 was a record
year for the appeal, which raised DKK 130 million. DKK 6 million was donated to CARE’s work
in Mozambique and Haiti. CARE is investing the funds in about 300 Village Savings and Loan
Associations for poor women in Mozambique. The Village Savings and Loan Associations help
the women supplement their income by alternative means. A total of 4,000 people will receive
assistance. In Haiti, CARE has secured clean water and improved sanitary conditions for 75,000
people.
|6

CARE IN DENMARK
‘B.T. Børneløbet’

On the first Sunday in September, more than 1,200 children and their parents ran two
kilometres in support of CARE during the tabloid newspaper B.T.’s annual kids’ fun-run,
‘B.T. Børneløbet’. The route was marked in Copenhagen Zoo, and after a determined effort,
the five to 12-year-olds were each awarded a gold medal. The fun-run sponsors, Playitas,
Urtekram, Newline, TrygFonden and Vores Børn, donated a total of DKK 55,000 to CARE
in support of its efforts to fight poverty and prevent climate disasters in CARE Danmark’s
programme countries. The event will take place again in 2011 at Copenhagen Zoo, Odense
Zoo and Aalborg Zoo.

‘Verdens Bedste Nyheder’
On a wet September morning, 20 CARE volunteers took to the streets to hand out
breakfast rolls and newspapers to morning commuters at the Forum metro station on
Frederiksberg, Copenhagen. The event was organised as part of the national campaign
’Verdens Bedste Nyheder’ (The World’s Best News) organised jointly by the UN, the
Danish International Development Agency (DANIDA) and around 70 humanitarian
organisations. And the aim was to spread the good news of the progress made in
attaining the UN’s eight Millennium Development Goals for the developing world.
Ghanaian Chief Kwaw Ampim Ababio and Queen Mother Adwoa Bema also enjoyed
handing out bread and newspapers to the astonished commuters alongside CARE’s
volunteers. The successful campaign will be held again in 2011.

Stay updated on the latest events at
www.care.dk/events
|7

FROM ‘CARE PACKAGES’ FOR EUROPE
TO EMPOWERMENT IN THE DEVELOPING WORLD
CARE was established when a number of private US organisations sent emergency relief packages to war-torn Europe
and Japan after World War Two. The ’CARE packages’ were a private-sector counterpart to the Marshall Plan. The
plan consisted of money and goods in order to boost economic recovery with the aim of preventing further
destitution and armed conflict. When emergency relief was no longer needed in Europe and Japan, CARE’s focus
shifted to the developing world. To this day, CARE’s work abides by the same principle: to avert disasters by
empowering some of the world’s poorest and most vulnerable people to participate in and assume responsibility for
positive development.

Packages were customized to meet the special tastes and dietary requirements of various countries and peoples; tea for example
was a substitute for coffee in British packages.

1949
1945

CARE’s first development
programme is launched

22 American organisations form an alliance to send emergency
relief supplies to Europe and Japan. Initially, the supplies
consist of food, but later also blankets, clothing, medicine and
school materials.

While the emergency relief activities continue, CARE’s
first development programme is launched in the
Philippines. This marks the first step towards the
development-enabling efforts that characterise CARE
today.

CARE is founded

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| Photos: ÂŠ CARE |

1966

CARE focuses on empowerment
CARE directs its efforts to development programmes
designed to empower the worldâ&#x20AC;&#x2122;s poorest countries with
knowledge and resources for working their way out of
poverty. Emergency relief activities are scaled down, and
commitment to development assistance is increased. In
1966, CARE begins to phase out its distribution of
emergency relief packages.

1987

CARE Danmark is formed
From the beginning, the focus for the Danish organisation
has been on climate and sustainable use of natural
resources as a crucial aid to reduce poverty.

CARE INTERNATIONAL
CARE is a non-political and non-religious confederation of 12 independent organisations in the
following countries: Australia, Austria, Canada, Denmark, France, Japan, the Netherlands,
Norway, Thailand, the UK and the USA. The national agencies operate independently, each with
a specialisation theme within development and emergency relief. In the field they co-operate
closely.
Internationally, CARE is one of the world’s largest humanitarian organisations with programmes
in 87 countries, reaching more than 82 million people in 2010. The prevention of
humanitarian disasters is the best and most cost-effective form of development assistance. The
core of CARE’s development programmes is based on the principle that the world’s poorest and
most vulnerable people are to be assisted in improving their own and their families’ lives. But
not all disasters can be prevented. Consequently, CARE International also delivers emergency
relief to those groups in society that need it most.

CARE DANMARK
CARE Danmark was founded in 1987 as an independent foundation to help the poorest and most
vulnerable people in developing countries improve their living conditions. CARE Danmark does not provide
emergency relief, but focuses on long-term development efforts in Africa and Asia based on its
mission to empower the world’s poor people. To that end, the organisation also works closely with local
communities. Globally, CARE’s activities in developing countries are run by local staff, who account for 97 per
cent of all CARE employees. This ensures sustainable and efficient community-based operations.
At the Copenhagen offices, CARE Danmark has the equivalent of 26 full-time employees. Furthermore, eight
employees are stationed in the organisation’s programme countries. CARE Danmark’s annual revenue exceeds
DKK 100 million. The organisation has a framework agreement with DANIDA and receives project funding from
other institutional donors. These sources of funding are supplemented by donations from private individuals,
companies and foundations, which correspond to more than 20 per cent of the revenue. 82 per cent of
CARE Danmark’s revenue is devoted to projects, while 12 per cent is spent on administration, and six per cent
on information and fundraising.

| 11

CARE DANMARK’S PROGRAMMES
CARE Danmark’s programmes are based on preventive activities in developing
countries to avert the humanitarian disasters that arise out of poverty and
climate change. This is more effective than delivering emergency relief in the
aftermath of a disaster. CARE Danmark’s programmes fight poverty in every
aspect in order to help the world’s poorest people escape poverty. In this
context, human rights, equality and climate adaptation are as important as income,
education and health. The following is an overview of CARE Danmark’s programme
activities in 2010.

GHANA
CARE Danmark’s patron, HRH Prince Joachim of Denmark,
visited Ghana in 2010 while the northern part of the
country was struck by flooding. He was interviewed about
this situation live on the Danish news channel, TV2 News.
This was the fourth time in four years that the country was
hit by unusually heavy rainfall at an atypical time of year.
Many Ghanaians are now convinced this was caused by
climate change. Also, Ghana’s largest oil field began
production of oil and gas in 2010. While oil benefits
national economic growth in the country as a whole,
profound poverty persists in northern Ghana. CARE
consequently supported civil society in demanding more
effective regulation of the oil sector.

CARE DANMARK’S PROJECTS IN GHANA
FNRM ensures community-based co-influence over
management of national forest resources and fights illegal
deforestation.
AFS works to ensure year-round access to food especially for women and young people - combined with
lobbying for the government to invest more in Ghana’s
impoverished northern regions.
KASA supports civil society organisations and media in
reacting to governmental environmental policy.
PREVENT prevents HIV/AIDS - and promotes co-operation
between traditional authorities and people living with HIV
on limiting discrimination and incorporating concern for
people living with HIV in community-based work.

MARIA PLOUG PETERSEN
PROGRAMME COORDINATOR
NEPAL AND VIETNAM

MARIANNE HAAHR

PROGRAMME COORDINATOR
NIGER AND GHANA

POUL ERIK LAURIDSEN
CLIMATE CHANGE
ADVOCACY COORDINATOR

TANZANIA
Much of Tanzania’s forested land has succumbed to short-term
economic interests that have benefited neither poor people nor
the natural environment. Forest-dwelling communities are
among the poorest in Tanzania. They are marginalised and
weakly represented in society. CARE aims to conserve the
region’s forests and other natural areas and to improve living
conditions for poor people. In 2010, the programme has had
notable success in assisting poor farmers in integrating their
farming with forestry and in building terraces to protect watercourses and prevent erosion. This has resulted in improved
water quality and increased agricultural production for the
benefit of both the natural environment and the human lives
it sustains.

CARE DANMARK’S PROJECT IN TANZANIA
PES compensates poor people for taking better care of the
environment through a Payment for Environmental Services
(PES) system between farmers and companies.

CARE’S GLOBAL COOPERATION
CARE Danmark has more than 20 years’ experience in fighting
climate and environment-induced poverty. As a result, CARE
has accumulated a comprehensive body of knowledge and
experience in sustainable farming and forestry in particular.
Climate change has come to exert more influence over the
years, and by virtue of the experience it has amassed, CARE
Danmark now has a leading position in this field within
CARE International, which in 2010 approved CARE Danmark
as the headquarters and overseer of the organisation’s first
designated Centre of Expertise on climate change. The
concept for the centre is to achieve sustainable results from
the substantial funds allocated by both national and
international donors to help strengthen the world’s poorest
and most vulnerable people facing climate change, while the
centre’s experts are to participate in and exert pressure on
UN-led climate talks.
ALP assists poor and vulnerable families in Niger,
Mozambique, Ghana and Kenya adapt to new climate
challenges. The knowledge improves national NGO and
governmental efforts within climate adaptation.
Southern Voices supports partners from communitybased organisations in Ghana, Tanzania, DR Congo,
Vietnam, Indonesia and Nepal in exerting their own
influence on political decisions on climate change
at national, regional and international levels.
| 13

MOZAMBIQUE
2010 saw widespread urban rioting in the country.
Originally, it was sparked by an increase in bus fares, which was
later followed by government announcements of price increases
on wheat, rice, imported vegetables, sugar, drinking water and
petrol. The military and police were dispatched to manage the
riots. Seven fatalities were recorded and hundreds of people were
injured. In the aftermath, the government implemented a price
subsidy programme. However, much of the population has not
benefitted from the average national growth of eight per cent over
the last 15 years. Approximately half of the 20 million citizens
are still living below the poverty line. The year ended with flood
warnings in the wake of heavy rainfall in southern Africa.

UGANDA
The creation of national parks in Uganda has meant that people
who lived in and of the forest have been cut off from their
previous sources of income and thereby lost their livelihoods.
CARE is building and educating community-based
organisations on forest legislation and activities that can
generate essential income. CARE Danmark’s work in Uganda thus
aims to improve living conditions for those people whose
survival depends on the natural environment. CARE assists local
communities in holding the government accountable for
community involvement in decisions concerning the use and
management of those natural resources.

CARE DANMARK’S PROJECTS IN MOZAMBIQUE
FAPIM improves agriculture and secures the proceeds of forest
felling for the communities.
COCISO supports community-based organisations in fighting
HIV/AIDS among persons at risk, including orphans.
SCORE-NRM provides advocacy in support of community
influence over local government on environmental and
development issues.
Ku Kula Kuatsi educates pupils in preventing HIV
transmission, preventing sexual abuse of girls and guaranteeing
their schooling.
WASH drills wells, establishes pumps, and mobilises communities
to achieve improved hygiene.
Village Savings and Loan Associations trains women and men
in forming their own groups for savings and small loans.

CARE DANMARK’S PROJECTS IN UGANDA
REPA strenghtens community involvement in the development
of sustainable agriculture and forestry in and on the margins
of national parks.
CCMB reduces child mortality among the Batwa people in
southwestern Uganda.
SLOGIN holds the government accountable for the quality of
services such as education and access to water, and involves the
local community in decision-making processes.

NIGER
2010 was a disastrous year for Niger, which is one of the world’s poorest countries. The meagre harvest in 2009 meant almost eight
million people starved for months. More than half of the Nigerian population was affected. CARE Danmark is one of the few Danish
humanitarian organisation with a long-term commitment to the country. To help the poor part of the population, which is severely
affected by climate change and recurrent droughts, training in climate adaptation is provided by creating local cereal banks and
Village Savings and Loan Associations to assist the population in creating a basis for stable earnings, livestock keeping and more
reliable access to food and water when times are hard.

CARE DANMARK’S PROJECTS IN NIGER
CEREAL BANKS prevents recurrent famines by counterbalancing seasonal fluctuations in cereal prices.
PROGRES fights extreme poverty through more equitable and
sustainable use of natural resources.
IFETE works for poor women - young women especially – in order
for them to obtain their own farming land titles as a source of
income.

| 14

DESERT SCHOOLS guarantees access to schooling, especially for
girls, and evening classes for their parents.
WELLS OF PEACE establishes wells in areas with nomadic people
as means to promote peace rather than risk conflict.

NEPAL
2010 was characterised by political deadlock with extensive discord
between the political parties and yet another deferral of the date for
the new constitution. The situation stalled progress in many areas, and
caused political tension in southern Nepal especially, where most of
CARE’s activities are based. More than one in three Nepalis live below
the poverty line, and the country is severely affected by climate change
which affects the monsoon season and glacier melt in the
Himalayas. Discrimination on grounds of caste, gender and ethnicity
remains widespread. CARE Danmark fights discrimination, protects
human rights, and creates access to education, health care, and
natural resources for the poorest and most vulnerable Nepalis.

CARE DANMARKS PROJECTS IN NEPAL
CHULI improves living standards for the untouchable people,
for women and poor farmers by safeguarding access to natural
resources and education.
JIWAN protects natural resources by disseminating knowledge about
their use.
JANSEEP reduces poverty and strengthens ethnic minorities’ rights
and influence.
Village Savings and Loan Associations helps poor and
vulnerable people supplement their income.

VIETNAM
In spite of several years of positive economic growth in
Vietnam, poverty remains rife. Vietnam thus still badly needs
improvements in areas such as equality, education, health
care, water supply, sanitation, the environment and
sustainable use of the country’s natural resources. Vietnam’s
high-risk location for cyclical tropical storms has been
highlighted by a series of powerful typhoons that have caused
flooding over the last couple of years, including in 2010.
CARE Danmark’s projects enable the poorest and most
vulnerable population groups to create a better and safer
future for themselves.

CARE DANMARK’S PROJECTS IN VIETNAM
PACODE improves the living conditions of the ethnic Khmer
communities in the Mekong Delta.
CASI encourages rural community participation and influence
on poverty reduction measures.
ECCODE contributes to improved living conditions among
poor mountain farmers by providing new income-generating
opportunities.
SIEED increases poor farmers’ contributions to and
profits from Vietnam’s economic growth.
MANGROVES promotes the planting of mangrove trees along
exposed coastlines as protection against typhoons and
flooding.

INCREASING INTEREST IN CARE
In every respect, 2010 was a productive year for CARE Danmark’s
fundraising, with an even greater number of people providing more
support for CARE’s work. This support makes a huge difference to
our activities in assisting some of the world’s poorest and most
vulnerable people - and we are grateful for the confidence placed
in us by the CARE supporters.
During the past year, we have stepped up our fundraising activities
through relationship-building with our present members, donors
and supporters. At the same time, we have maintained our
commitment to gain new supporters. The combined effect of these
drives has resulted in an increase in revenue from existing
supporters and an influx of new ones.

NEW SUPPORT MEMBERSHIP
It is possible to be a member of CARE without being a regular
donor, just as it is possible to be a regular donor without being a
member. Accordingly, in 2010 we introduced a new type of
membership that we call ’support membership’. This allows both
new and existing members and donors to consolidate their support
for CARE in one. The support membership costs DKK 75 a year, and
is automatically deducted from the regular amount that the donor
has chosen to donate each month. This scheme also makes it easier
for support members to report their donations to the Danish tax
authorities and have them tax-deducted.

CARE’S AMBASSADORS AND STORYTELLERS ARE POPULAR
As a special thank you to all our support members, we held an
event at which CARE ambassador Jacob Holdt presented his
slideshow entitled ‘With Prince Joachim and Bolivia’s
Indigenious People’. After the slideshow, CARE supporters met
Jacob Holdt and learnt more about his many travels with CARE,
and his deep commitment to our work. This was a well-attended
event, reflecting the popularity of CARE’s other ambassadors and
storytellers who tour the country to recount their experiences of
CARE’s work in the field.

NEW STRATEGY FOR CORPORATE PARTNERSHIPS

organised in different parts of Denmark. During spring, CARE
participated in an exhibition at the Bella Center in association
with the American electric vehicle manufacturer Tesla, which made
its ’Tesla Roadster’ available for an electric car race across Denmark
from Esbjerg in the west of Denmark to the Bella Center exhibition
in Copenhagen. The aim of the event, covered by Danish Broadcasting Corporation’s radio channel P3, in which a number of Danish
celebrities took part, was to drive green, not fast. And in autumn
the tabloid newspaper B.T. held its annual kids’ fun-run, ‘B.T.
Børneløbet’, in Copenhagen Zoo in association with the sponsors
Playitas, Urtekram, Newline, TrygFonden and Vores Børn. More
than 1,200 children and their parents completed the twokilometer run and the sponsors donated DKK 55,000 in support of
CARE’s work.

SUPPORT FROM DENMARK
More than one million viewers tuned in to DR1 on January 30,
2010 for the culmination of Danmarks Indsamling – the national
television appeal. DKK 130 million were raised for women in Africa
and the victims of the earthquake in Haiti. The emergency relief
angle was a new feature of the appeal, which set a record in both
audience ratings and fundraising. CARE invested its share of the
funds in establishing Village Savings and Loan Associations in
Mozambique. In Haiti the funds were spent on clean water and
improved sanitary conditions. Further into 2010, this work was
further boosted by a sizeable donation from the foundation
Roskildefonden.
In the run-up to Christmas, we relaunched
CARE’s online gift shop with an extended
selection of charity gifts at www.caregaver.
dk. The gift shop is a good place to find
charity gifts for friends and family, while
supporting some of the world’s poorest and
most vulnerable people. The wide assortment
of sponsorship gifts range from camels for
single women in Niger to ducks, lifejackets and
mangrove trees in support of poor farmers along
the Vietnamese coast. Both existing
support members and new donors
have visited the online shop to
purchase sponsorship gifts.

In 2010, CARE also focused on its partnerships with foundations
and companies. A great deal of energy has been devoted to
formulating a long-term strategy for our corporate partnerships.
The strategy development process received substantial support
from a leader in the field when the consultancy PA Consulting
Group assisted our staff as part of its corporate social Niels Tofte, National Director of
responsibility commitment. Meanwhile, CARE has greatly CARE Danmark
appreciated the many inspiring and entertaining activities

FINANCIAL REVIEW
CARE Danmark receives the largest share of its revenue from the
Danish International Development Agency (Danida) in the form of
funding for specific programmes. In addition to this, CARE Danmark
receives funding from other institutional donors such as the EU, and
the Finnish, British and Dutch governments. Donations are also made
by private individuals, companies and foundations.
In 2010, the revenue totalled DKK 118.5 million before accrual, of
which DKK 68.3 million came from Danida, DKK 18.9 million from
the EU and other donors, and DKK 31.3 million from foundations,
companies and private donors for designated and non-designated
projects.
In 2010, CARE Danmark was granted funding for continuance of a
project in Vietnam to improve living conditions for the ethnic Khmer
people, for an HIV/AIDS project in Nepal, and for the ’Southern
Voices’ project in support of civil society’s involvement in the
international climate talks.
2010 saw the launch of a women’s project in Niger, which in 2009
was approved for financing from the Danida ’Women in Africa’ fund.
Finally, in 2010, financing from the British government fell into place
for a major five-year climate adaptation project in four countries in
Africa co-financed by Danida and the Finnish government.

In 2010, CARE Danmark received a total of DKK 3.2 million from
companies and foundations. This represents a decline from DKK 6.4
million in 2009. CARE Danmark has created a strategy for corporate
partnerships with the assistance of PA Consulting Group, which
donated staff time to the cause. The object of the strategy is to
generate an increase in income for CARE Danmark’s activities and to
foster closer cooperation with selected companies and foundations.
Once again, in 2010 CARE Danmark was one of the beneficiaries of
the national television appeal Danmarks Indsamling, which raised
DKK 130 million for Africa and the devastating disaster that affected
Haiti. CARE Danmark’s share of the funds raised was DKK six millions
for projects in Mozambique and in Haiti.
It is especially gratifying that CARE Danmark once again succeeded
in achieving an increase in its fundraising revenue, with income from
private sources now amounting to 23 per cent of the total revenue.
In the opinion of the board and executive management, fundraising
must continue to be given very high priority. Accordingly, in 2011
investments in this area will continue to be increased.

RESULT FOR THE YEAR AND OUTLOOK 2011

The closing financial statement for 2010 shows a surplus of DKK 2.2
million, and as of December 31 reserves totalled DKK 7.6
million. CARE Danmark has thus sustained the financial growth
achieved in recent years. The result for the year is satisfactory in
FUNDRAISING ACTIVITIES
terms of CARE Danmark’s long-term goal of accumulating reserves of
In spite of the global financial recession and domestic financial DKK 10 million.
crisis, 2010 was another year of growth for CARE Danmark’s overall
fundraising activities from DKK 25.3 million in 2009 to DKK 26.3 In 2010, besides grants from Danida and the EU, CARE Danmark
million in 2010. However, both years have been characterised by received funding from the British, Finnish, Dutch and Austrian
extraordinary one-off donations.
governments. In addition, the majority of CARE International’s
members have contributed to the establishment of a Centre of
In order to achieve a more transparent membership structure, CARE Expertise devoted to environment and climate change, hosted by
Danmark introduced a new support membership in 2010. Combined CARE Danmark.
with CARE Danmark’s ongoing efforts to build relations with existing Looking ahead to 2011, CARE Danmark anticipates a positive result
support members and donors and acquire new ones, this resulted in favouring further consolidation of reserves. The framework grant
a very favourable increase in the number of members, from 7,041 in from Danida will remain unchanged in 2011, at DKK 43 million. Again
2009 to 9,485 in 2010, together with an increase in income from in 2011, there will also be the possibility of supplementary Danida
membership fees. However, the focus on increasing membership has single projects. The productive cooperation with the EU and the
resulted in a fall in the total number of donation-only supporters, British and Finnish governments is expected to continue through
from 20,721 in 2009 to 19,246 donors in 2010.
2011.

BOARD OF DIRECTORS’ REPORT 2010
’Danish development assistance must help the world’s poorest and
most vulnerable people. It must be bold, and it must achieve results.
It sounds good. And it is indisputable. But the entire cause is
threatened when a fixation on results is allowed to direct political
decisions. Because the areas where Danish development assistance
is most needed, are also where results are most elusive. In other
words, it is possible to be too poor to qualify for Danish development
assistance.’ This was the introduction to CARE Danmark’s open letter
to the Danish Minister for Development Cooperation Søren Pind, who
immediately upon his appointment in early 2010 fuelled the debate
on how Danish assistance should be targeted.

Danish development assistance must not turn its back on the poorest
countries because the results fail to materialise in great numbers
straight away.

MICRO MIRACLES

Yet there are examples of aid successes in the Sahara. CARE’s Village
Savings and Loan Associations, for example, were established 25
years ago in Niger. The Village Savings and Loan Associations are a
completely different form of microfinancing from that offered by the
banks and microfinance institutions. These associations are created
as community cooperative savings banks. They are typically owned
and operated by impoverished women, who learn to pool their savings
Niger is possibly one of the most difficult countries in which to and give loans to each other.
achieve results. 60 per cent of the population live below the UN
poverty line. 85 per cent are illiterate. The country is unable to feed The associations also school their members in local democracy and
its population even in good harvest years. The population growth in joint decision-making. The women call the associations Mata Musa
rate is one of the highest in the world at 3.3 per cent per year. One Dubara - women on the way. Many associations support their
in five children dies before the age of five. This profound, chronic members in running for local elections and support them through
poverty is a challenge that causes many donors to turn their backs their election campaign. Some women have even run as candidates
on Niger or to clear their consciences by sending emergency aid once for parliamentary elections. These are the examples that prompt the
a year, when the hunger sets in.
women to refer to the associations as Niger’s answer to a ’Harvard
law degree’.
Denmark, as one of few donors, has been a stable supporter of
progressive forces in this desert nation. This applies both to bilate- More than 7,300 associations have been started in Niger. Each one
ral aid and aid for Danish and Nigerien civil-society organisations. of these still exists today, and nationally the system comprises more
CARE Danmark has stayed on course. And let there be no doubt: we than 400,000 women. Worldwide there are now more than three
must continue to invest heavily in agriculture and climate adaptation million women and men organised in CARE’s Village Savings and Loan
so that the poor population does not have to endure the annual Associations. The associations continue after support from CARE
hunger gaps - let alone the frequently recurring famines.
comes to an end, and new ones begin spontaneously without CARE’s
assistance because the people are inspired by their neighbours in
Wells full of water, crops in the field and food on the table are other villages. This makes the village savings and loan associations
obviously the first steps. Next come education and joint decision- one of the most sustainable forms of development assistance.
making. Niger’s democracy remains threatened in a country where
so few people are literate. This is why there is an evident need to THE WORLD’S BEST NEWS
focus on education, human rights and future prospects for the The stories from CARE’s Village Savings and Loan Associations are
younger generation, so they may look ahead to a peaceful and bright some of most encouraging stories from the world’s poorest countries,
future for themselves in the country. This applies to Niger and to all but they rarely reach the Danish news channels. Perhaps this
the other countries CARE works in. Fighting poverty thus calls for explains why the Danes are sceptical about whether development
both courage and patience. Working with the poorest people is assistance ever makes a real difference. In recognition of this, in
demanding and complicated - and completely essential. summer 2010, the UN, Danida and as many as 70 Danish development

HIS ROYAL HIGHNESS
PRINCE JOACHIM

THE BOARD OF DIRECTORS
FLE

FORMER

THE PATRON OF CARE DANMARK

LEO BJØRNSKOV
FORMER STATE SECRETARY

NIELS TOFTE

NATIONAL DIRECTOR OF CARE DANMARK

CHAIR

CHRISTIAN S. NISSEN
FREELANCE CONSULTANT

DEPUTY CHAIR

agencies teamed up to launch a joint campaign entitled: ’The World’s
Best News’. The object was to tell the Danes that efforts to fight
global emergencies and poverty have already produced good results,
and to inform people about the UN 2015 Millennium
Development Goals, which came under scrutiny at a special UN
Summit in New York in the autumn.

malnutrition, but that it costs 80 dollars to save that child once it
is malnourished.
Prevention is the solution. We know that the people involved in
CARE’s cereal banks or who are organised in our Village Savings and
Loan Associations were better able to survive the year’s crisis. We
know that the farmers who have received help in replacing their
crops with more drought-resistant varieties have benefited from an
increased harvest yield of as much as 500 per cent. This is what is
known as timely intervention. And we’ve translated that into a simple
mission statement that will now appear under our logo: CARE – the
sooner the better!

On the campaign day on September 10, CARE, together with a
Ghanaian chief and a queen mother, handed out breakfast rolls and
information newspapers at the Forum metro station in
Frederiksberg. This brought many surprised smiles to the faces of the
morning commuters. But hopefully the campaign also helped stress
that Danish development assistance makes a genuine, lasting
SUSTAINED FINANCIAL IMPROVEMENTS
difference to many of the world’s poor and vulnerable people.
CARE Danmark is sustaining recent year’s financial growth. Our total
DISASTER PREVENTION
revenue in 2010 before accrual amounted to DKK 118.5 million. This
There are many encouraging stories to be told about development is an increase of DKK 11 million over the previous year, and adds up
successes from all corners of CARE’s global organisation, but new, to a surplus of DKK 2.2 million. It is a very satisfactory
overwhelming problems loom large as the global climate becomes development. Danida continues to contribute just under 60 per cent
increasingly unpredictable.
of our revenue. At the same time, in 2010, CARE Danmark received
funding from the British, Finnish, Dutch and Austrian governments.
Once again in 2010, prolonged droughts and massive flooding across
the globe highlighted the value of CARE’s ground-breaking climate In addition, the majority of CARE International’s members have
work, which is carried out both in the field and around the contributed to the establishment of a Centre of Expertise devoted to
international climate conferences. CARE is therefore pleased to note environmental and climate change, hosted by CARE Danmark.
that the UN Climate Change Conference was revived in Cancún, Finally, a rising number of members of CARE Danmark’s support
Mexico at the end of the year. Within CARE, we will continue to association and increasing donations from CARE Danmark’s donors
monitor the negotiations and make every effort to ensure that those have helped to maintain the positive trend and the good results.
most at risk from climate change receive the right assistance when
the climate is at its harshest.
The board of directors remains intently focused on pursuing stable
financial improvements and efficiency in CARE Danmark’s
Emergency assistance to the world’s poorest, when droughts destroy administration and fundraising activities. This balance is challenged
harvests and livestock - and floods devastate lives and homes - is in by the keen competition between the humanitarian organisations
fact assistance that comes too late. We know where the droughts set and by ongoing changes in programme quality and reporting
in. We know where the floods strike - and we know where people are requirements. CARE Danmark spends 12 per cent of its revenue on
so impoverished and vulnerable that they need help from outside to administration, a level that the board finds appropriate in relation
survive. Yet the global community tends not to react until the to the organisation’s work.
disaster is raging at its worst. This is unreasonable. And it costs
both lives and money. CARE’s studies from the last famine disaster
in Niger reveal that it costs one dollar to prevent one child’s

ORLA GRØN PEDERSEN
CEO

MMING FRANDSEN

R PRORECTOR

ANETTE FØLSGAARD

ULLA RÖTTGER

CO-OWNER/CO-INITIATOR OF A PRIVATE HOSPITAL

ESTATE OWNER

HR DEVELOPMENT DIRECTOR

SUSANNE LARSEN
OLE M. JUNG

ANDREAS HASTRUP

HENRIETTE FRANDSEN-MELAU

CEO

CEO

FORMER CEO

DORTHE ARNOLDI
CEO
ALTERNATE

| 21

CARE DANMARK THANKS
INSTITUTIONAL DONORS
Danida, the EU, the Finnish government, the British government,
the Royal Netherlands Embassy in Ghana and the UN.

CARE DANMARK AWARD 2010
The CARE Danmark Award is presented annually to an individual or
an organisation for outstanding achievements in support of the
CARE Danmark cause. In 2010, the CARE Danmark Award was
awarded to Søren Rud and Stine Norden from Life Exhibitions. The
award recognises their productive cooperation with CARE on the
exhibition ‘100 Places to Remember Before They Disappear’ which
was visited by more than 800,000 people in Aarhus and Copenhagen
in 2009.