World Tourism Forum Lucerne, together with Korn Ferry and IATA, orchestrated and conducted personal interviews with 50 CEOs and other highly influential and committed aviation leaders globally as well as organised a concurrent global online study of millennial talents to evaluate how the aviation industry is rising to their career hopes and expectations. The results were formally announced at the World Tourism Forum Lucerne in May 2017 and the ensuing discussions serve as the basis for the now published Action Plan. This Action Plan is aimed at sharing simple actionable steps that can be adapted by the aviation sector to make it more attractive to the next generation of talent.