YuruYuri follows the everyday life of schoolgirls at a junior high school in Takaoka, Toyama. The year before the series starts, Kyōko Toshinō and Yui Funami take over the former room of the school's Tea Ceremony Club to form the Amusement Club. When Kyōko and Yui's friend, Akari Akaza, enters their school, she immediately becomes part of the club. One of Akari's classmates, Chinatsu Yoshikawa, also ends up joining the club. Members of the student council often visits the club.