This commercial is a 'fromage' -- a cheesy homage -- to Vince Offer. As for the product, it's trying to compete in a cluttered category dominated by big brands with a product concept that has failed before (see Nano Bamboo).

On a side note, I'll give one free consulting session to the first person who can identify this pitchman's accent. It's very unusual. In fact, the last time I heard it (in a spot for Telebrands' ID Blocker), I thought the audio was going in reverse! [ss]

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About Me

I am the founder and president of SciMark Corp., a consulting firm that specializes in direct marketing techniques. I've helped launch dozens of consumer products in my career, some of which (such as the Finishing Touch/Micro Touch hair removers and the HD Vision line of sunglasses) went on to become household brands. I also helped pioneer two methodologies for identifying winning DRTV products that have become industry standards: online surveys and Web testing. In addition to publishing this blog, I contribute monthly to Response magazine and the official blog for the Electronic Retailing Association (ERA).