BJ Fogg's Behaviour Model

Today I learned about a new model for behaviour change developed by BJ Fogg of Stanford University. It is super simple, but at first reading seems to make a whole lot of sense, both from my prior reading but also as I reflect on my own experience of changing my behaviour (in positive ways!).

So for those who have not yet clicked the link and read it themselves, the essence is:

Behaviour = Motivation + Ability + Trigger (B=MAT)

I discovered my friend Fogg from an app, Lift, which has built an app and a social network to help people change using Fogg's model.

I am doing some more reading and thinking on how this meshes with the modified self-determination theory which I use in my leadership development. I'm looking forward to getting to try out the integration on the next bunch of managers/leaders I get to train.