News From Around the Lighting Industry

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Patrick Rollens

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Patrick Rollens Residential Lighting

April 14, 2009

Hunter Fan Co.: In Memphis, TN, Hunter Fan Co. seized the opportunity presented by the current downturn to implement sweeping brand changes to its packaging and Web presence. The modernization campaign, spearheaded by Vice President of Branding Jim Gallman, represents the most extensive update for Hunter Fan in its 122-year history. With a keen understanding of Web commerce, Gallman led the branding team in its efforts to streamline the lighting company’s Internet presence, overhauling the main Web site and filling it with relevant information and engaging page elements. Perhaps the most stunning change was in store for the firm’s titular green logo. Gallman’s team redesigned the company’s iconic imagery, eschewing the decades-old hunter palette in favor of an energetic, 21st-Century tone.

Crystorama Lighting Group: During the same quarter, Crystorama officially relaunched its brand as Crystorama Lighting Group. A newly redesigned logo accompanied the announcement, which is part of the Westbury, NY-based company’s 50-year anniversary celebration.

Thomas Lighting: Thomas Lighting, a division of Philips, recently announced its decision to move the company headquarters from Louisville, KY, to an existing distribution center in Elgin, IL, in order to streamline processes and save on operating costs. Thomas expects the move to be complete by January 2009.

Kalco Lighting: Kalco Lighting has named Carlo Armenise as the company’s new president. Armenise previously served as Vice President and General Manager of Retail for Mikasa, a retail chain specializing in upscale dinnerware and crystal. Prior to that, he worked with accessories manufacturer The SAK, Ulta Salons and Cosmetics and outdoor clothing and equipment chain The North Face.

American Fluorescent: Mark H. Kardon has joined American Fluorescent as Vice President of Marketing, where he will oversee new-product initiatives, product profitability and marketing communications. Kardon has extensive marketing experience in business and consumer products. Mark Groenke has joined the company as Manager of Product Engineering, where he will oversee a new-product development team. Gary Stabelfeldt, Principal Engineer at American Fluorescent, has assumed responsibility for commercial lighting and custom product development.

ermlight: ermlight, a Tustin, CA-based LED lighting provider, has named Michael Keddington as co-CEO, to share responsibilities with CEO Fernando Lynch. In his new position, Keddington will oversee sales, marketing, finance and human resources. Mike Bremser has joined the firm as Chief Technology Officer from his previous job at Emcore Corp. Sam Inman III also joined the company as Executive Chairman of the board of directors.

Artisan House: Artisan House has tapped Mark Hearne to be its new Director of International Business Development. Hearne, who previously ran sales and marketing efforts at The Lam Lee Group, will be tasked with growing Artisan’s business presence in Europe.

Park Madison Lighting LLC: Stuart Goldstein, an industry veteran with more than three decades of experience, has formed Park Madison Lighting LLC. The new company, which Goldstein will lead as president, is headquartered in West Haverstraw, NY. Previously, Goldstein served as Executive Vice President for Amlite Lighting and Executive Vice President for Prestigeline Inc.