Los Angeles, CA. (August 7, 2015) – JP Bommel, former vice president of business development, entertainment for Reed Midem, with extensive experience with global media and entertainment firms, has been named managing director and chief operating officer of NATPE. The announcement was made today by Rod Perth, President and CEO of the international non-profit association. Mr. Bommel will officially join NATPE in September.

The announcement of Mr. Bommel’s appointment follows NATPE’s disclosure in March of this year that Mr. Perth was extending his contract through February 2016 as head of NATPE during which he would oversee the transition to new leadership and then join NATPE’s Board of Directors at the expiration of his contract. This was all part of a strategic succession plan designed to sustain the organization’s momentum, and to ensure a seamless transition.

“Over the last three years, NATPE has experienced a re-birth, and the response to our recent events is extremely gratifying,” Mr. Perth stated. “Industry leaders that represent diverse yet increasingly interdependent businesses realize the international benefit and relevance of participating with NATPE, because they value our complete dedication to content. Without a doubt, content across every platform is the single most important factor in the growth of the global entertainment community.”

Mr. Perth continued, “I am very pleased that after interviewing many candidates, the Board and I have selected JP to fill this newly-created position. He is highly qualified to serve NATPE and its members in the most effective ways possible. JP and I will be working closely together so that he is able to learn every aspect of our association. JP has already served in a consultancy capacity with our organization, so that experience provides a head start on the learning curve. He has talent, experience and drive, and I’m confident he will be instrumental in continuing our commitment to being nimble and always dedicated to content.”

Prior to joining NATPE, Mr. Bommel was the founder of Barton Creek Intl., which developed global events and created strategic partnerships and, before that, he served as vice president, business development, entertainment for Reed Midem from 2005-2013, where he was responsible for significant sales activity and new business development for entertainment conferences such as MIPTV/MIPCOM and MIDEM (Music). He previously also served as vice president, global marketing for EMI/Capitol, Sony Music and BMG. Mr. Bommel received his education in Paris and holds both U.S. and EU citizenship.

NATPE is a global, non-profit organization committed to serving as a catalyst for the content revolution. Evolving to meet the needs of a changing media landscape, NATPE, through its many activities including exclusive videos, live streaming events and vibrant annual markets, is at the nexus of the multiplatform content world. For more information, please visitwww.natpemarket.com