Reader Statistics

In 2014, we conducted a survey of nearly 1,400 diaTribe readers to better understand how our work is impacting their lives. According to the results:

How has diaTribe helped our readers?

95% learn more about diabetes product and research news

80% are better informed in discussions with their doctor or diabetes educator

79% understand their diabetes better

68% improve their confidence in managing diabetes

56% improve their quality of life

57% ask their doctor or diabetes educator about a new diabetes drug or device

48% spend more time in their target glucose range

39% improve their A1c

diaTribe has also:

Helped 60% of readers maintain a positive mindset

Represented 49% of readers’ needs as a patient

Empowered 41% of readers to deal with diabetes

Why do our readers read diaTribe?

82% read diaTribe for up-to-date information

76% read diaTribe for product reviews

70% read diaTribe for a resource on drug and device treatment

69% read diaTribe for opinions on drugs, devices, and issues

64% read diaTribe for an additional source of information beyond their healthcare provider

62% read diaTribe for tips on managing diabetes better

48% read diaTribe for unbiased content

44% read diaTribe for an industry perspective

43% read diaTribe for opinions of influential professionals

35% read diaTribe for personal stories

What is the diaTribe community?

42% of readers feel they have a place where their emotions as someone with diabetes are understood

49% of readers feel like they are in a judgment-free zone

66% of readers feel like they are not alone

73% of readers feel like they are not part of a diabetes community

Readers praise diaTribe for giving them the resources to have effective appointments with their HCPs – knowledge about all drugs and devices available to them and language/questions to use to drive the appointment actively rather than to sit passively.

Readers say that they share diaTribe articles with their families and friends when they have a tough time explaining certain topics. In addition, they praise talking points the newsletter gives them that can be raised, giving friends and family a newfound appreciation for everything a person with diabetes must do.