KRIQ

Shopper-Centric Promo: Advocating a More Strategic Approach to Trade Investment

Shopper-Centric Promo: Advocating a More Strategic Approach to Trade Investment

Trade spending is the second-largest drain on the P&L (behind COGS), and yet companies are still fairly unsophisticated when it comes to trade strategy, planning, and measurement. By taking a shopper-led approach, as advocated by Kantar Retail, companies can better understand their true promotional performance and maximize return on investment.

/ Stay up-to-date

I agree that by submitting my details I am opting in to receive occasional, targeted news and updates from Kantar Retail. I understand that my details will not be used by any other parties and that I can unsubscribe at anytime. (required).