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Today the world celebrates World Water Day. On this day, says the United Nations, “people everywhere show that they care and that they have the power to make a difference.” There is no better time to consider what water means to AB InBev and all of us working here, and how we can collectively make a difference.

Since the launch of our Global Smart Drinking Goals in December last year we have started to work on new and exciting projects that we would like to share with you. An example of our efforts to provide consumers with more choice to make smart decisions is the launch of a “pop-up bar” which only serves no- and lower-alcohol beers.

On 9 December 2015, we launched our Global Smart Drinking Goals, which are aimed at reducing the harmful use of alcohol globally by the end of 2025. In the meantime, we wanted to share the video from our senior leadership team and external experts, who discuss our Global Smart Drinking Goals and our ambitious plans to promote smart drinking worldwide.

We were able to provide a great multi-angle insight on our company with a set of interesting articles on AB InBev that has been published in Belgian financial newspapers De Tijd and L’Echo. We believe these stories are worth to be further spread.

Today, we are launching our Global Smart Drinking Goals, which are aimed at reducing the harmful use of alcohol globally by the end of 2025. We strongly believe that, as the world’s leading brewer, we have a responsibility and an important role to play in making this happen.

Discussion with the EP’s TAXE Committee on 16 November 2015

We took part in a public meeting of the European Parliament’s Special Committee on Tax Rulings (TAXE), alongside a number of other multinational companies, to discuss planned changes to European and international corporate tax rules.

Awareness Week on Alcohol Related Harm 2015 is taking place this week and it’s a good time to share our progress on implementing our commitment on consumer information. Under this commitment, we will provide consumers in Europe with full ingredient and nutritional values (the ‘Big 7’: energy values, fat, saturated fats, carbohydrates, sugars, proteins and salt) on our beers; on label and online.

The European Parliament’s TAXE Committee has invited AB InBev, as well as a number of other multinational companies, to join an exchange of views with MEPs on 16 November on policy proposals for a Common Consolidated Corporate Tax Base (CCCTB) as well as the recent OECD recommendations on Base Erosion Profit Shifting – or BEPS.

On September 18th, Global Beer Responsibility Day will be organized as a joint beer industry initiative for the first time in a number of markets worldwide. During this day we want to emphasize our continuous efforts to remind consumers to enjoy our beers in a responsible way. This event originally started as an initiative by AB InBev back in 2010 and since then we’ve seen similar efforts from other alcohol producers, which we of course welcome as a very positive development.

Barley is one of the main ingredients of beer and therefore its availability and quality are crucial to our company’s future and success. However, with the rise of crop issues due to increasingly erratic climate patterns, farmers are moving away from malting barley in favour of crops with simpler management and more predictable revenues. In order to be able to keep brewing great beers in future, it is essential that malting barley remains a relevant and attractive crop to the best growers in the world.