Meetings are for making decisions. No one should (have to) participate in a meeting if they don’t contribute to making decisions. And other reflections on how to tame the beast that is a business meeting.

This is a short story about digital marketing and cold calling. Fresh out of school, I got a paid internship in San Mateo, CA. It was in the heart of Silicon Valley, during the dotcom boom, with “NewMedia”, a print and online magazine right in the middle of the digital world — exciting, I know, […]

Anytime you go to the market, you are *marketing*. And that’s the point: marketing is selling. We divide the work of the so-called marketer and the salesperson into two for logistical reasons, not functional reasons.

David Ogilvy once said, “Drayton Bird knows more about direct marketing than anyone in the world.” Wow, not a bad testimonial. Naturally, I tend to pay attention to what Drayton Bird says, especially when he says it ludicrous to describe yourself as a strategist. So what is the definition of digital strategy?

Reflecting on my checkered past in the realm of task management tools, I came up with a list of every task management product I’ve used at work over the past 16 years. That made me think: it’s not about the tool, it’s about how the team uses it.

Scattershot and hopefully intelligible musing on my experiences with the crucial issue of page load times on websites. This is an incredibly important opportunity that I think a lot of us are still grappling with.

Back in the Clinton years, I interned at a publishing company in New Orleans and read “queries”, synopses of manuscripts that long-haul truckers, crawfish farmers, and microwave-oven chefs wanted to publish. That made me ask myself: what’s the value of writing about your work– does it make you think differently about it?

In the book, A Technique for Getting Ideas, author James Wood Young lays out an ideation method that is “as definite a process as the production of Fords.” I think the approach still works in the Digital era.