Donnelly: Bonnaroo Scores With Lineup, Fails With Cutesy Way of Announcing It

On Tuesday Bonnaroo unleashed its 2013 lineup in the most annoying way humanly possible.

If you were thinking that it somehow must have involved Weird Al Yankovic, give yourself a gold star. I mean, there’s annoying, and then there’s Amish-Paradise-annoying.

Instead of simply releasing all the bands at a set time – or even trickling them out little by little ala Kanrocksas – some marketing genius (who is probably now unemployed judging from the almost instantaneous online backlash) talked the Bonnaroo people into airing a two hour-long webcast.

And yes, of course, it was hosted by Weird Al. Who by the way looks exactly like he did in 1991…

The webcast was set up like one of those old telethon deals, and the initial shtick was that callers could phone in to receive the name of one band that’s on the list. The caller would then inevitably post their info on Twitter and, well, you can see how this thing turns out, right?

The thing is, around 85% of all the Twitter chatter about Bonnaroo during Al’s Big Show was about how stupid and annoying this method of revealing the bands was.

The only mildly amusing moment came via a pre-recorded cutaway by one of the main headliners, Mumford & Sons. After the band was announced, it cut to the four blokes chatting about the festival. “Why are we playing this thing again?” asked the one that wears the scarves. “I’m pretty sure it’s because of the money,” replied Marcus Mumford, the one who wears the vests, just before the screen went to a “technical difficulties” drone.

Overall, I think the lineup is pretty strong. There’s a wide variety of genres – plenty of nostalgia rock for the boomers that still like to throw down $7K for their own private rock touring bus with A/C that comes stocked with booze and food and a toilet. Plenty of indie-type bands for the thirty-something aging scenesters. And a bunch of stuff for the kids.

No longer is Bonnaroo a jamband oriented festival. Those days were gone at least half a decade ago. (In fact, I can’t remember the last time I heard someone use the term “jamband”). Nope, now there is something for everyone, including comedians and late night movies.

Is it better now? I don’t think so. When I look back at the couple I attended and the lineups, I’d say it’s hard to beat the third year, 2004, when torrential rains turned everything into a mud pit and provided the dirties with a free shower.

2 Responses to Donnelly: Bonnaroo Scores With Lineup, Fails With Cutesy Way of Announcing It

Went the first 3 years. It was awesome the first two years. Year three was a traffic nightmare (think 24 hours in line, in your car) and it rained like a mo-fo so it was a pretty dirty time, but the bands were cool. But the thrill wore off the bigger it got, which was to about 100,000 the third year, and it probably is even bigger now. I like festivals and all, but too many people. It’s the same old deal, more people equals more assholes. Can’t do it anymore. It wasn’t too bad when it was a hippy jamband festival. Everyone was just smoking herb and chilling. But (as many festivals are now) the more mainstream music and the techno pulls in a different drug user. Last one I went to there were dudes smoking meth next to our campsite. You know, like it wasn’t weird or anything to just hit up a glass pipe full of meth in the middle of everyone. Also, Tennessee in the middle of the summer is hot as balls, and its basically located in a cornfield. Have seen most of the acts already that they are offering. Line-up is a little lack-luster. Is Weird Al actually playing Bonnarroo as well?

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