SEAT – Men´s Health

Headlights attract attention in „Men’s Health“

Men think visually. Therefore, it’s no surprise you can grab their attention with a clever eye-catcher.

The creative agency Grimm Gallun Holtappels (now GGH MullenLowe GmbH) chose lighting from our electronic palette of multisensory products, for advertising the new LED headlights from the Seat Leon SC. By pressing the button, the headlights are turned on inside the card glued to the magazine ad, for almost 40,000 subscribers in certain zip codes within Germany.

You simply can’t imagine how many people will be flashed by these headlights.