Enthusiasts want to know about Nvidia's next-generation architecture so badly that they broke into our content management system and took the data to be used for today's launch. Now we can really answer how Kepler fares against AMD's GCN architecture.

Nvidia is fond of drawing parallels. With its prior-generation graphics cards, the company likened each model to a different role on a virtual battlefield. GeForce GTX 480 was the tank—big performance and, to a fault, a big price, big power, and big heat, as well. GeForce GTX 460 came to be referred to as the hunter, incorporating a better balance of speed, efficiency, and cost more apropos to gamers. Finally, GeForce GTS 450 was dubbed the sniper for its focus on enabling playable frame rates at 1680x1050, according to Nvidia.

As silly as that trio of categories seemed, they make it easier for us to put a finger on the pulse of GeForce GTX 680. Though its name (and price) suggests a successor to Nvidia’s current single-GPU flagship, this is decidedly the hunter—a gamer-oriented card that almost completely de-emphasizes the once-emphatic message of improving general-purpose compute performance. But hey, it does that whole gamer thing really well, just like the GeForce GTX 460.

Fitting In Isn’t Always Easy

Regardless of the role it was designed to fill, competition is the biggest influencer of positioning. AMD may have higher-end cards on its roadmap that we haven’t seen or heard about yet. However, in the context of AMD’s six Radeon HD 7000-series boards that are already available, Nvidia knows exactly what it’s up against.

Had Radeon HD 7970 been 30 or 40 percent faster than it is, there’s a good chance we wouldn’t be looking at a GeForce GTX 680 today. Maybe it would have been called GTX 660 or 670. But because of where AMD’s flagship sits, Nvidia sees justification in crowning its new hunter as a successor to its old tank—all the while making it pretty clear that another piece of heavy armor is in the works.

What we have on our hands, then, is a £450 card based on Nvidia’s GK104 graphics processor, designed specifically for gamers (if you’re interested in compute potential, you’ll have to keep waiting). GeForce GTX 680 addresses some of last generation’s most glaring competitive disadvantages, and it adds a handful of interesting features, too.

Meet GeForce GTX 680

At 10” long, the GeForce GTX 680’s PCB is half an inch longer than AMD’s Radeon HD 7800 boards and half an inch shorter than the Radeon HD 7900s.

Looking at the card head-on, we see that it employs a centrifugal fan, which pushes hot air out of the card’s rear bracket. There’s only about half of one slot available for passing exhaust back there. But as we’ll see in our thermal and acoustic tests, the GTX 680 does not have a problem contending with heat.

The rest of the dual-slot bracket plays host to four display outputs: two dual-link DVI connectors, one full-sized HDMI port, and a DisplayPort output. All of them are useable concurrently, addressing one of our sharpest critiques of all prior-gen Fermi-based boards. At long last, we can consider multi-monitor gaming tests to replace 2560x1600 in our single-card reviews (and indeed, multi-monitor benchmarks will follow in a story on which we're already working)! Like AMD, Nvidia claims that this card support HDMI 1.4a, monitors with 4K horizontal resolutions, and multi-stream audio.

We also get our first piece of physical evidence that Nvidia’s GK104 processor was designed to be a viable option in more mainstream environments: GeForce GTX 680 employs two six-pin auxiliary power connectors. Those two inputs, plus a PCI Express slot, facilitate up to 225 W of power delivery. Nvidia rates this card for up to 195 W. However, it also says typical power use is closer to 170 W. Keep those numbers in mind—the available headroom between 170 W and the 225 W specification ceiling come into play shortly.

Keeping GeForce GTX 680 Cool

Nvidia claims it put a significant effort into three aspects of its dual-slot cooler’s design, contributing to an impressive acoustic footprint, even under load. We can peel back the GTX 680’s shroud for a closer look…

First, the company cites a trio of horseshoe-shaped heat pipes embedded in the GPU heat sink, which quickly draw heat away from GK104. Thermal energy is transferred from those pipes into a dual-slot aluminum sink.

Optimizations to the sink itself also rank on Nvidia’s list of improvements. For instance, the fin stack is angled where air exits, creating more space, internally, between the cooler and exhaust grate. Apparently, in prior designs, heat was getting trapped between the bracket and fins, affecting cooling performance. This new approach is said to yield lower temperatures than the older implementation.

Finally, Nvidia says it added acoustic dampening material to the fan motor—a step it also took with the GeForce GTX 580, which contributed to getting that card’s noise level down compared to its maligned predecessor.