Witness the magical tale of the true meaning of Christmas as SM Southmall presents The Christmas Town.

The launch features the unveiling of this year’s thematic centerpiece with a musical production by Stages.

The wonderful tale of The Christmas Town is about Elle, the event organizer of the town’s annual Christmas celebration, and how she rounds up the important characters of Christmas.

During the execution of the event, however, the characters are unwilling to participate with each other, leaving Elle a dull celebration. In the course of the story, the characters settle their differences and work together to achieve the merriest Christmas they will ever have had.

Aside from the Christmas launch, SM Southmall has other holiday activities in store. Kids can experience the magic of Santa’s Workshop when they purchase a pair of Bears of Joy teddy bears at the event center form November 9 to December 17.

Meet Santa Claus himself and get your picture taken at the event center every Sunday of November and December.

Join the Yuletide cheer as we serenade you with your favorite Christmas carols at the Foodstreet concourse every Saturday in December.

Witness the dazzling performers let it go on the glistening ice at the Ice Skating Rink every Saturday of December.

Shop ‘til you drop at the Double Weekend Holiday Sale on November 18-19, 25-26. Join the 100 Days of Christmas countdown by posting your most festive holiday photos with the hashtags #SMSouthmallChristmas and #100DaysOfChristmas the mall’s holiday decors, upload on Facebook or Instagram, and get a chance to win exciting prizes.

All Christmas activities are supported by Four Seasons.

Truly, SM Southmall satisfies the wishes of its people. No matter the season, the occasion or the time of the year, SM Southmall welcomes the community with open arms.