Ep. 491 – Shawn Sullivan (Director of Marketing, Ball State)

In 10 years, Shawn Sullivan has certainly made his creative, driven enthusiasm known in the sports industry both as an administrator and educator. Sullivan discusses some of the ways that he approaches great marketing, sales and revenue generation techniques, as well as how he feels young people should be encouraged at viewing working in the industry. Sullivan also discusses his thoughts on his time at Northwestern, where he helped implement Purple Pricing as well as the goals he’s set out for himself both personally and professionally now at Ball State Athletics. Twitter: @ShawnKSullivan