PHP Systems/Design is the nation's leading expert source for innovative, high-performance rooftop pipe and equipment support systems. Their rooftop supports can be found on roofs across the country including facilities such as schools, hotels, airports, and hospitals.

GBH CPAs is a top 25 Houston accounting firm, providing comprehensive audit, tax, advisory, and valuation services. However, GBH isn't your typical accounting firm. Stocked with a diverse team of sharp, dynamic professionals who advise some of the largest companies in town, GBH was built to stand out.

J Turner Research empowers the largest multifamily management companies and owners with resident insights to enhance resident satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each month, they surveys more than 120,000 residents and prospects and track the online reputation of more than 55,000 properties across the nation with their software, RatingsTracker.

Effex Management Solutions specializes in staffing and large volume contingent workforce management solutions that transform production efficiency. Their business model is as niche as they come. In fact, their work is so specialized that their target market includes only 150 facilities in the US.

Exterior Medics is an award-winning residential and commercial exterior home improvement and roofing contractor, serving Greater Washington DC. When it comes to service and execution, Exterior Medics is unmatched, voted Angie's List Superservice Award Winner for 5 consecutive years. They continue to grow faster than their competition and their customers love them. Come see how marketing has helped drive their brand forward to win.

Say goodbye to your old school dental office. With some of the most sophisticated dental technology around, Dynamic Dental is able to deliver beautiful and healthy smiles to all patients, young and old.

Bob Phibbs, The Retail Doctor, is known around the world as a top retail sales consultant, motivational speaker, and sales trainer. His video training program, SalesRX, has taught thousands of salespeople worldwide and marketing efforts to expand its reach are just getting started.

White Glacier offered the world's first ever non-neoprene cold water immersion suit. They set a new industry standard in maritime safety and needed to secure brand awareness across the globe to secure pre-orders of their innovative suit.

The US Division of Fracht is a huge wing of an even larger global company that delivers highly complex logistical solutions. Whether by air, ocean, or land, Fracht will get your precious cargo there on time and on budget.

For all the millions of articles, eBooks, videos, and podcasts explaining marketing best practices, we have to face facts—success comes down to experimentation and continuous improvement. It’s easy to get stuck in silos as we try to make continuous improvements to our strategies. The social media ...

6 Ways to Market Your Business on Pinterest

Pinterest is more than just the third-most popular social network. It’s a powerful marketing and sales channel for small businesses and large brands. According to a recent study of 25,000 online stores, referral buyers from Pinterest are 10 percent more likely to make a purchase than website visitors from other social networks. They also tend to spend twice as much. If you don’t have a Pinterest strategy, you’re ignoring a high-yield traffic acquisition stream.

You might be wondering whether Pinterest is a fit with your brand. You might not sell a wide inventory of products, and you may not have a graphic design expert on hand to help you create visual marketing materials. Could Pinterest still be right for your goals? Absolutely. Whether you’re running a client-focused agency, e-commerce site, or niche online boutique, here are six Pinterest marketing ideas to help you get started.

1. Share Infographics

Infographics are visualizations of information, data, or narratives. They are a powerful communication medium and can help brands engage with a range of audience personalities. What’s even better is that there are so many infographics out there, ready to be shared. By finding and sharing the best ones, you’ll position your brand as an industry expert. Prospects will trust your company to connect them with valuable, relevant, and compelling information. You don’t need to be generating your own infographics – share the work of others to position your brand as an information hub.

2. Promote Quotes

Quotes are powerful audience-building tools, and Pinterest is a great place to share them. Whether they’re funny, profound, insightful, emotional, or all of the above, quotes build an instant emotional connection that can make your brand memorable. They’re easy for Pinterest users to share and can help you generate more widespread reach. Be a source of inspiration in your customers and prospects’ lives, and they’ll trust your brand.

3. Ramp Up Your Customer Testimonials

Build a customer success stories board like this one that Salesforce created. Incorporate a mix of quotes, videos, and photos to add depth to your customers’ personalities, and include a range of opinions that explain why your brand rocks. Make it as easy as possible for prospects to see and engage with existing customers who love your brand. Highlight how much you care about the people behind your results.

4. Join the Community

Think of Pinterest as a community, not a loudspeaker. To become an influencer, you need to be an active member of your target audience. Understand what your prospects are promoting. Give business partners a shout-out, and share your prospects’ content and product ideas. Focus on building trust through peer support.

5. Promote Offers

Running a sale, discount, or two-for-one special? Are you advertising this offer through PPC channels, Facebook, and Twitter to attract new customers? Don’t forget about Pinterest. Work with a graphic designer to create a quick yet compelling image to capture your prospects’ attention. Don’t forget that Pinterest is the world’s fourth-largest traffic driver and a great place to recruit new customer leads.

6. Foster Your Products and Services

As you’re sharing interesting content, inspiring quotes, and customer testimonials, make sure to devote enough attention to your products and services. Beyond introducing prospects to your brand, you need to to encourage sales, so make sure to showcase the core of what your business is all about. Share lots of content, but don’t forget about your brand.

Most Importantly, Maintain a Themed Mix

Don’t overthink what you’re sharing. Share all kinds of content, even if the mix is eclectic. That’s what makes Pinterest popular and interesting – the collage look and feel. What’s important is that you stick to themes that your prospects are typically searching for, sharing, and browsing – this strategy will help you improve your audience reach. Whatever you share, make sure to have fun and to let that fun show.

August 29, 2016 Sharp shootin', bourbon drinkin', good grub cookin', Director of Strategy, Mr. Nathan Yerian, is the strategic brain behind Adhere Creative. Always aiming at success, Nathan is the unrelenting force behind innovative marketing campaigns for the agency and its clients. When he's not preoccupied rocking the marketing scene, you'll find him unwinding by the pool or enthusiastically slaving away in the kitchen, creating culinary masterpieces. See All articles