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Note: This video is the first in the series so I spend some time at the beginning introducing myself and the goals for the series. To get directly to the content in this episode skip to about the 4:00 mark.

When we launched the Windows Phone platform we released initially for the EFIGS (English, French, Italian, German and Spanish) markets. In all that was about 16 markets. With Mango we added a bunch more and just a few days ago we added another few. We’re now up to 41 markets where we as a developer can choose to make an app available.

Since we cannot know what the rights are related to your app we cannot just publish to new markets as they come on-stream. In order for an app to made available in these new countries you will have to go into your App Hub account and cross-submit every time new markets come online. I was surprised at how many apps don’t do this. I suspect many developers don’t know that they have to do this. It’s such an easy thing to do that I thought I would do this as part of the first episode.

It may be easy but if you stay on top of it you may find that you get a nice boost in downloads as new markets come online since you’ll be there first. Rather than try to describe what needs to be done go ahead and watch the video (topic starts at about the 4:00 mark).

Let me know what you think about this episode of Top Ranked.

If you have questions about the videos, or about problems or issues you’re hitting or if you have topics that you think would be of interest to other devs on the Windows Phone platform then drop me a note. I’d be particularly interested in hearing about some of the best practices you’ve adopted that you think have raised your quality or your ratings/ranking in the Marketplace. I’ll be sure to give full credit and link love whenever I can.

Any chance we could discuss 'App Aid' on a future show? It's something I am keen on but have no real idea how to properly organise and publicise or how much interest there is from other devs / platforms.

The process is not very easy when you have a lot of apps, I spent more than an hour clicking through screens and I just wanted to submit all to all markets except my games which are all markets except those requiring a rating like Brazil and south Korea. Would be nice to have a 1 click option.

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