Happy Pacifists

Episode description

Business rhetoric is rife with the language of war—there's constant talk of conquering markets and dominating the competition. These tropes indicate a dangerous way of thinking that can have real consequences, intended or not, on human behavior. In this episode, two professors share their research on the impact of violent rhetoric on business ethics, and a member of Basecamp's Support team talks about communication techniques that get us out of the mentality that everything is a zero-sum game.

Before the viral unicorn poop video, before the appearances on Shark Tank and Dr. Oz and Howard Stern—Bobby Edwards was showing his invention at conventions and sending it to alternative health bloggers in hopes of …