According to @evleaks and one of their trusted sources, the device we know as the "L" will be branded the BlackBerry Z10 as shown in the picture above.

"According to the marketing material pictured below, obtained by a reliable source, RIM is jettisoning the traditional four-digit model numbers in favor of a shorter, catchier nomenclature; the full-touch device, currently known by its “L-series” designation, should come to market as the BlackBerry Z10, in both black and white."

While I'm not totally in love with the name yet, it could grow on me in the future. What do you think? Would you like to see the first all touch BB10 device be named the BlackBerry Z10? Let us know in the comments!