“Victoria’s Secret on Monday will open a store at Cowboys Stadium in Arlington featuring lingerie and other clothing promoting the NFL’s most valuable team. Dallas Cowboys executives will be on hand for the unveiling of the co-branded women’s items including tees, sweats, hoodies, tank tops, underwear and sports bras.”

We’ll just go ahead and assume that Dez Bryant will not be allowed to enter the store without a chaperone.

That’s the second franchise we’ve heard of today that’s sexing up their operation. This is a good thing, we think.