Collaboration

Collaboration

Another great animation by Justin Demetrician and Hush. This is what they had to say about it;

The talented San Francisco agency, Grand, wanted to help make their
client's social networking software a little less technical and a little
more emotional. Using a smartly anti-tech approach, Grand asked us to
focus on the way people collaborate to produce amazing things - a simple
concept that goes back to the caveman and his stick. We would develop
an iconic character and visual stories that cut through the tech and
speak towards people working together, for good and for bad. Our
character design became a mascot for the brand, and our two animation
shorts - with playful scores from David Kamp struck a delicate
movement from character animation to graphic abstraction, and back
again.