SearchCap: Facebook Business Search, Google Maps App & Link Building

by Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Goodbye Keyword Optimization — Welcome To The Age of Topical OptimizationDec 15, 2015 by Stoney deGeyter Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now focus more on building topical authority.Read the full article