Annual Run Rate

How big is my business?

Written by Erin Carey Updated over a week ago

What is Annual Run Rate?

Annual Run Rate or ARR is your current revenue projected out over 12 months. It assumes that nothing will change over the next year–no new customers, churn, nothing. Unlikely, but the metric itself is still super helpful.

When you hear about a $1 million business, they're usually referring to ARR.