News brief: Channel V to become a music channel again, starting July 1

The channel had discontinued all its music slots in 2012ET Bureau | May 12, 2016, 09:34 IST

Image credit: ThinkstockStar India will convert its youthentertainment brand, Channel V, into a music channel once again starting July 1. The channel had discontinued all the music slots in 2012, feeling that music is a poor way of targeting the youth audiences.

A Star India spokesperson said that current shows will continue till end of June, after which the channel will transition to the revamped identity .