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A wonderfully unique application of an old idea! DNScoop.com gives you the scoop on what’s going on with your domain name… with some interesting twists. Finding out how old your site is, getting your Alexa ranking, getting your Google Page Rank … these are all old ideas (in Internet years). DNScoop, however, takes this info to the next level and puts a roughly objective dollar value on page advertising AND the site itself, based on all of the above info. Is it accurate? … maybe not, says Seth Godin … but it is, indeed, interesting.

The beautifully clean home page layout (a la Google), uses one of Seth’s most important axioms …€” giving the user a single “banana” (from his book Big Red Fez). BUT, the clean layout and unique content are tainted by some pretty bad copy. My favorite is the sentence that tells us the tools are offered in “one convent package.” Hmmmmm. Seth’s link and a prominent Digg link sent the shared hosting over the edge where the site wasn’t accessible.

Will these issues dramatically decrease the site’s ability to become popular? … not likely. However, if the company is going to seriously develop itself, and its brand, to become a powerhouse web presence, it should take every step to fix these problems now.

Hey DNScoop team … We wish you all the luck in the world!! You’ve got a great idea, a great site and LOTS of potential!

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