Natural Hero Sports Recovery Products Keep Athletes In The Running

Monday 28 May 2012

Natural Hero’s Hot Ginger Muscle Rub and Cool Peppermint Muscle Spritz are formulated with over 98% natural ingredients to support sports recovery without damaging the environment and without overloading the skin with synthetic ingredients.

Both products are over 98% natural, free from parabens, SLS and petrochemicals, and offer a pleasant, unisex fragrance rather than the potent, overwhelming scent caused by other more synthetic brands.

Although only launched in 2011 Natural Hero has already attracted an impressive following of high-profile sports personalities. Among the fans are British athlete, Christine Bertram, who has recently won gold at the ETU Triathlon European Championships in Israel, Everest mountaineer Alan Hinkes, and ironman triathlete, David Deak.

David Deak says, "These products are simply superb! The warm buzz from the rub (or calming coolness from the spritz) goes deep into the skin and muscles. It activates beneficial circulation and recovery within the muscles. Among the different oils and rubs I have tried in the past, nothing compares to these; I really mean it. I truly feel that my muscles recover faster from hard training with the rub and spritz."

Natural Hero is a member of 1% For The Planet, a group of companies worldwide which contributes 1% of their revenue to non-profit environmental and sustainability organisations.

Company founder and director Louise Vincent says:

"Natural Hero products offer a solution for hardworked bodies that respect your fitness and the planet. We feel passionately that our enjoyment of sports and outdoor pursuits needn't come with a detrimental environmental price tag and by joining 1% For The Planet we wish to ensure we help make a dent in the damage we collectively cause on the natural world. Many of our customers are outdoors enthusiasts who ‘get’ the importance of respecting the very environment they enjoy.

"Applying the ‘precautionary principle’ to our ingredient selection, we avoid all potentially harmful ingredients including parabens, Sodium Laureth Sulphate which is a known skin irritant and petrochemically-derived mineral oils which are from a non-renewable source and can clog pores.

"As far as we’re concerned, if an ingredient is at all questionable and there is a perfectly good natural alternative, why use it?"

Natural Hero’s moisturising and pH balanced base formulations are free from ibuprofen, sprain relief and numbing agents, meaning that they are highly unlikley to interact with medicinal products.

Louise developed Natural Hero after sustaining a shoulder injury while ski-ing. Struggling to find a sports recovery spray or muscle rub which she could apply directly to her shoulder that didn’t interact with the painkillers she was taking, she developed Natural Hero using effective active botanics with the help of plant scientists and sports physios.

Natural Hero is the first sports & fitness brand to be accredited by the Ethical Company Organisation – part of the Good Shopping Guide

Stockists and prices

Natural Hero products are available from most good independent health and sports stores UK-wide, and from specialist retailers including Snow and Rock, Sweatshop, Planet Organic and Wholefoods Market.