Our Work

Booking.com Business

Knowing where to start with content marketing isn't easy. What type of content will work with your audience? How do they prefer to do their research? How can you create a plan that delivers results? The truth is finding the answers rely on testing and experimentation. When Booking.com for Business approached us to develop their first content marketing campaign, their aims were clear. The team wanted to craft a content marketing campaign to identify the most effective forms of content for business travel managers.

CEB SHL

I don’t want to spoil the story by telling you what happened, but the ending is too good to miss. Within 3 months of launching, CEB SHL’s High Potential (HiPo) Employee Campaign had generated thousands of net new leads. Admittedly, it was a truly global campaign, which was translated into 7 languages and activated by our plan via 22 regional offices - and had a comprehensive budget behind it for design, creative and content.