Our new Purple Instagram is catching fire! Already at 5,500 followers in a few weeks. Join them for great purple pics! We'd love you to follow it!

Welcome to The Purple Store!!

Purple Lives Here™

What is purple?

For those who love the color, it's everything. Purple means passion, individuality, style. Originally accessible only to wealthy nobles, it remains a symbol of distinction. Shopping for purple for yourself or a friend? Welcome home.

Why shop here?

Over 1,100 purple items. We find the true purple items so you can trust it won't arrive pink or blue. We famously reject dye lots that don't match. We build community. We leverage your voice with manufacturers to make new things in purple for us all! And in a perfect world fun things like The Purple Store should exist and be supported.