USSR 1970-1979: Lada 2101-3 conquers the Soviet roads

The brand VAZ (Volzhsky Avtomobilny Zavod), better known worldwide as Lada, was established in the late 1960’s in collaboration with Fiat and started producing the 2101, a localised version of the Fiat 124, in 1970.

Even though there are no official figures available, the Lada 2101 in all likeliness dominated car sales in the USSR throughout the seventies. In 1972 the 2102, a Station Wagon, and the 2103, a Deluxe version, are added, reinforcing the domination of the model on the Soviet roads. More info on the Lada 2101 series here.