Third of PlayStation Console Owners Considering the
Vita

New research from a video game price comparison and marketplace
website has revealed that a third of PlayStation console owners are
considering purchasing the new PlayStation Vita console; following
its UK release this week.

The PlayStation Vita is looking to be as popular as its Sony
console predecessors, as a new study by a video game price
comparison and marketplace site has revealed that just under a
third of current PS3 owners are considering buying a PlayStation
Vita console.

The study, conducted by
www.Playr2.com, aimed to gauge gamers’
opinions towards the new handheld PlayStation console set for UK
release this week; with 1,321 self-confessed gamers taking part,
each of whom currently owned a PS3 console.

Those taking part were asked if they were excited about the
upcoming launch of the new handheld PlayStation console, to which
more than three quarters, 76%, of respondents answered
‘yes’.

The study also revealed that, of those taking part, just under a
third, 32%, admitted that they ‘were seriously
considering’ buying a PlayStation Vita in the near future. Of
these, a fifth, 22%, intended to purchase the handheld console
‘within one week of its UK launch’ this week.

When asked why they intended to purchase the Vita console, the
majority, 62%, simply claimed that they ‘wanted a powerful
handheld console’. Furthermore, 6% of respondents admitted
that they planned to sell their current PlayStation console in
order to purchase a PlayStation Vita.

Of the 32% of respondents who intend to purchase a Vita console,
half, 51%, previously or currently owned a PSP console.

Simon Kilby, Founder of Playr2.com, commented on the
findings:

“Sony’s promotional machine has gone into overdrive
with the launch this week of the new Vita console, and it seems
that it’s certainly drummed up excitement amongst UK gamers.
We really wanted to look into how current PlayStation owners felt
about the new launch and if they intended to buy, and to see that
as many as a third of current PlayStation owners intend to purchase
a console pays testament to the buzz the launch has created amongst
the gaming community.”

He continued:

“Whilst the PSP console was a good console, gaming has
moved on leaps and bounds since then. Developers seemed to give up
on the PSP a couple of years ago, so hopefully, the excitement
around the Vita will continue beyond the launch. Personally,
I’m most excited about the console’s capabilities
– screenshots look absolutely incredible and specs certainly
read very well.”

For more information please contact Emma Kent of 10 Yetis Public
Relations Agency on 01452 348211 or
Emmak@10yetis.co.uk.

Playr2.com allows users to compare prices on their favourite
games, as well as allowing them to buy, sell and swap their games
with other members on the site.

Playr2.com was launched in June 2011.

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