Facing my fear of marketing

Guest blogbyVicki Chandler

Confession time. The thought of marketing my picture book filled me with fear. But, I faced my fear. I read books about marketing. I got advice from other authors and editors. I took a stab at some strategies, which yielded few sales. Then, I, dissolved into tears. I . . . I . . . I . . .

I’m acting like one of my former students. No wonder I’m crying over this new challenge. I’m stumbling along alone. I need help!

The image came to mind of a little second grader during one of my cursive lessons.

“Mrs. Chandler, Bruce is crying,” reported a classmate.

Bruce had convinced himself that he’d never be able to write a cursive “T.” He’d given up.

I walked over to his desk and quietly coached him. With me standing beside him, giving him instructions, he finally wrote the elusive letter successfully because he didn’t give up.

That’s what I had done. I’d given up. What could I learn from Bruce’s experience? That there are people willing to stand by and help.

When I reluctantly enrolled in her marketing clinic, I had no idea how much she’d help me. It’s sad how discouragement can lead to low expectations, isn’t it?

Let me elevate your expectations. She took me from “no way” to “Yay!” She stood by me with:

Resources: Tools were provided that helped us understand the content and organization of a good marketing plan.

Hands-on activities: Practice sessions gave us the opportunity to build our plans.

Customized Coaching: Individualized attention was provided, along with instant feedback.

Intelligence and Insight: Karen’s ability to understand everyone’s project was astounding. She effortlessly helped each participant craft a three-sentence description of their book.

In three days, Karen helped me create a detailed marketing plan. She’s the Michelangelo of marketing. Don’t miss your chance to have her help you create your own marketing masterpiece. Spaces are limited. So don’t delay!

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2 Responses

Thank you for sharing your feelings and everyone else who has been there, me too! And thank you for the great endorsement of Karen. I learned so much from her sessions at GPCWC – and look forward to her good teaching and encouragement again. (In just a few weeks!)