A good business communicator should have effective skills both
written and verbal form. A business presentation helps the
employees exchange the information regarding the goals, vision and
mission statement and plan for achievement of the objectives of the
firm.

Business presentations are gaining importance day-by-day as the
message during a presentation can be conveyed to a large group of
people.

The fundamental principle of planning an effective presentation
is to determine what to want to accomplish during a
presentation.

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Step 2 of 3

The two techniques that one can use to condense the purpose of
the presentation include:

• First, the speaker should ask himself, what is the message
that he what is the message that he wants to communicate?
The answer to this question will help him to develop the phrase
i.e. the purpose of the presentation into a single thought or that
may the conclusion that the speaker wants the audience to make at
the end of the presentation.

• Second, the audience should be able to understand the
central purpose of the message. For this, after the
presentation, the speaker may ask anyone from the audience should
be able to summarize the presentation that the speaker has
made.

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Step 3 of 3

Conclusion:

To conclude, the speaker should properly plan for giving an
effective presentation. If the audience is unable to know the
central purpose of the message delivered, then certainly it is
clear that the speaker was unable to convey the right message to
the right audience. The speaker will be a failure if he is not able
to reach the audience.