On what would have been his 47th birthday, the Notorious B.I.G. lives on in the memories of his fans who honored the legendary rapper today in Brooklyn (and throughout NYC). Officially dubbed, “Notorious B.I.G. Day” or #BiggieDay, Brooklyn President, Eric Adams, declared the holiday a few years ago - and rightfully so. Adams presented a proclamation to Wallace’s daughter, Ty’anna Wallace, who spoke at the declaration. She said that her father loved Brooklyn, and that he would have been proud of the honor.

Still hard to believe that we lost such an iconic Hip Hop star, whose career was just blossoming into so much more, at the young age of 24.

“On his birthday, Brooklyn salutes one of our own, who has never been forgotten as long as his music plays. His energy will remain and continue to inspire people throughout not only the borough of Brooklyn, but Biggie put Brooklyn on the map.” - Eric Adams

March Madness is upon us and King Ice is officially hosting the most anticipated non-sporting, sporting event of 2019. Get your hands on 68 of the most sought-after chains starting at $49!

The King IceMarch Madness Sale will function similarly to the popular Division I NCAA basketball tournament. A total of 68 pendants and chains will be facing off in the bracket, as products advance in their match up, pricing will go up. Each time a product is purchased, it gets scores a "point". Products with the most points will advance to the next round with higher prices. Items that do not advance will stay at price of the round in which it was eliminated until the tournament is completed.

THE BREAKDOWN

Round 1 March 21st - 24th = All products $49

Round 2 March 25th - 27th = Advancing products priced at 59

Sweet 16 March 28th - 31st = Advancing products priced at $69

Elite 8 April 1st - 3rd = Advancing products priced at $79

Final 4 April 4th - 8th = Advancing products priced at $89

Championship April 9th - 12th = Winning product $99

*ALL SALES FINAL. LIMITED TIME OFFER.

FEATURED MATCH-UPS & NEW RELEASES

Among these 68 items are the classic gold and white gold XL Hockey Mask necklace that originally retails at $250, which is almost 80% off. From King Ice x Notorious B.I.G. jewelrycollection, The "Dream" necklace will be available for $49 when it’s originally priced $140.

FEATURED MATCH-UPS

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From our Snoop Dogg jewelry collection, the infamous Gold Turntable Necklace will be about 60% off from its original $80 retail price. The iced out 14k yellow gold and white gold Patrick Star necklaces will also be introduced from our anticipated Nickelodeon collaboration.

King Ice has built its reputation on quality. And we recognize quality not only when we see it, but when we hear it as well. Whether its mainstream, or indie, good music is good music and we’re here to share the hottest records we come across on the World Wide Web - on a weekly basis.

To kick things off, we take you to the Midwest where VELA$ gives us a dose of a much needed “Nite Cap.” By way of Brazil, the St. Louis upstart captivates listeners with a hypnotizing production, crafted by Audio Chef, that haunts us with its taunting woodwind loops, and gritty drums. VELA$ shares that he’s in need of a nite cap cos he’s “been staying up till 3 now. Bad b*tch with me, we gon run the scene now.”

Next stop is the DMV, as Maryland’s own, AUNZ, takes on The Weeknd’s “Thursday” with his own remix titled, “ON THURS.” With his new album currently streaming on all platforms, AUNZ pairs the audio with fresh visuals directed by Jayson King and edited by Ryan Green.

As we head out to the Left Coast, we take a detour in Nevada, as Las Vegas transplant, Tru.Starr, finally unleashes his long-awaited project, “Smoke Break.” To close out 2018, Tru.Starr released a short film (with the same title) that featured a few singles off the album. Listening to Tru.Starr is both nostalgic and refreshing, as he effortlessly fuses old school soul with a new school attitude.

On the mainstream side of things, Future unloaded new bangers on “The WIZRD,” his seventh solo album. On the 20-track project, Future introduces us to his new persona with the help of Wheezy, Tay Keith, 808, and Southside, providing the musical backdrop. Standout record, “First Off,” features Travis Scott, who’s just one of three guest features on the project.

Back in New York, Brooklyn and Harlem make some noise as Desiigner and Dave East combine forces on “RIICH” produced by HitMakerDot and Chuck Taylor. Both rappers hold their own weight in their respective verses. From the city known for its hustle, Desiigner and East rap about their come-up, how to get the bag, and women.

“Woke” has become a trendy word in this day but with good intent. People are encouraging others to “stay woke” because, honestly, there’s a lot of BS going around in our society right now. Gearing up for a big year ahead, 2 Chainz unleashed a lyric video for his latest freestyle, “Stay Woke.” The freestyle comes as the ATL kingpin readies his new album, “Rap or Go to the League” - which has been delayed for some time now. Produced by Buddha Bless, “Stay Woke” takes a sample from INOJ’s “My Boo.”

“Look in the mirror, I say I did it myself. But God right there, he know I needed some help. I seen’em follow trends lil they end up broke. Read a book, change they diet, talking about stay woke.”

With an abundance of talented newcomers, and heavyweights that continue to push the culture forward, Hip Hop remains a force to be reckoned with. And here at King Ice, we continue to honor the culture with pieces such as our latest, commemorating the late Notorious B.I.G. The “Dream” Necklace features a “Dream” pendant that is covered in 14K gold plating with a VVS Diamond Simulate. Each Dream Drip necklace comes with a 6mm stainless steel rope chain - keeping the aesthetics Hip Hop inspired.

Showing love to both coasts, our official "Death Row Records" collaborative piece is also a Hip Hop must have.

As one of our most requested pieces, the Death Row necklace is solid 14K gold (48.0 grams) with genuine diamonds (1.03 ct), pieced with a solid 14K Cuban chain (35 grams). Each piece comes with a limited edition King Ice storage box and a Certificate of Authenticity.

"Like Father, Like Son" - P. Diddy

Christian Combs (aka King Combs) andChristopher Wallace Jr. (aka C.J. Wallace) made headlines with a recent Instagram post made by the father of King Combs, Sean Combs (aka P. Diddy). The famous hip-hop mogul P. Diddy, shared a photo of himself with The late Notorious B.I.G directly adjacent to a photo of a C.J., son of Notorious B.I.G, and King Combs. Diddy caption the photo "Like father, like son, Part 1. Part 2, The legacy lives on... Bad Boy!!" The nostalgia of the photo impressed many social media users as many noted how the sons look exactly like the father's were posed in the photo.

The photo was captured at King Ice x Notorious B.I.G jewelry collaboration launch party where C.J's birthday was also celebrated. See more photos from the party below or click here: King Ice x King Ice x King Combs Party Photos