The designers at OgilvyOne Athens have designed a bra that posts a tweet on Twitter every time it is unhooked. Happily, it's not a tweet to your mom, explaining you're possibly about to fornicate, but rather it sends a message to @TweetingBra, where it reminds its followers to perform monthly breast self-examinations.

The Tweeting Bra is being worn by Greek actress Maria Bakodimou for the next two weeks; the whole thins is sponsored by Nestlé Fitness for Breast Cancer Awareness month. You can follow the Tweeting Bra here, either to remind yourself to perform this important task, to remind you to remind those you love to perform this task, or just to find out when Ms. Bakodimou is presumably getting naked.