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Visual identity for chain of clothing stores in southern Norway. The stores carry a line of brands that range from high end suits to casual and j… Read More

Visual identity for chain of clothing stores in southern Norway. The stores carry a line of brands that range from high end suits to casual and jeans. Read Less

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The logo consists of an "X" reminiscent of traditional tailors brands (typically needles and pins), with the letters O, a and k distributed in its' negative space together with a stylized oak leaf. The stores creed is to supply "Suit, jeans and casual - we dress you all the way up, and then down again"

Website is adaptive,and acts as a companion to the brands Facebook page

Each brand is represented with a collection of images from the current fashion on sale in the stores.

The website change its internal layout depending on the format in which it is displayed: here for pads and narrower screens...

..all the way down to smartphones.

This is a screen version of the logo used as scrrensavers on the stores iPads and in-store screens.

A menu-style advertisement which ran in the local newspaper prior to the opening in Arendal june 6th 2013.

A series of Facebook headings

Varios adverts displaying the logo on different backgrounds, and in different contexts. (above and below)

An invite to anOak Club gathering. Oak Club is a VIP club for loyal customers.