Creating a great REW directory listing

8 years ago6,060 Views

Members constantly ask what makes a good directory listing, or
what should write for my directory description?

Ok where to start: I always tell people to write their directory
writeup / description try to treat it like you just paid $10,000
for a high end locally targeted magazine. You want to get the most
out of this investment, and to do so you need to provide your
readers with certain things.

Knowledge of the area: Identify with your visitors, show them
that you are local and know the area. Touch on points like well
known local features that your visitors will identify with, discuss
the types of homes in the area, architecture etc BE THE LOCAL
EXPERT

History of service (If applicable): Talk about how long you
have been servicing the area (City or neighborhood) and share how
many homes you have listed or sold there

What can you do for the visitor?: Website searchers are looking
for 2 things: Someone whom they can be confident will sell their
home if they list with them, or someone who can help them find a
new home whether they are relocating or upgrading / downsizing or
looking for investment property.

A couple of other things:

Your description should be unique content: Search engines love
unique content, and are much more likely to rank a page highly when
you compare the high authority of REW directory with some high
quality unique content.

ROI: Listings at REW Directory are free, so if you even make one
sale from your listing a year, then certainly the 10-20 minutes it
takes to create a truly unique and high quality description are
well worth it. That equates to waiting in line for coffee 2-4 times
for 5 minutes :)

Keep other areas out of it (Targeting): When a visitor is on a city
page or a neighborhood page, they are there because they are
interested in that area. They are likely not interested that you
service 16 other cities as well as the one they are interested in.
Target your writeup to the area you are submitting to and you will
get more calls and leads to your site, I guarantee it.

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