Best Free SEO Tools for 2020

In Fact, Many Pro bloggers use these SEO tools. These tools are very helpful in doing lots of SEO activities like keyword research, tracking daily traffics, traffic sources, broken links and many more things.

Google Analytics

Google Analytics is must use SEO tool. It lets you analyze your website traffic like how many visitors you are getting to your website, from which country they are coming, for how much time they stay and much more information.

Google Trends

Google Trends lets you analyze the popularity of search queries or keywords in Google Search over time. It also provides information about the latest trending searches. If you write about trending stuff, then this tool can be proved very useful for you.

3. Ahrefs’ Free Backlink Checker

Ahrefs’ Free Backlink Checker is my next pick for best free SEO tools. It helps you knowing top 100 backlinks, Top 5 anchors, Top 5 pages, Domain rating, total number of backlinks & referring domains for any blog or blog post.

In fact, it also displays the ratio of dofollow backlinks.

Yes, you can get all this information for free.

Go and steal new backlinks opportunities by spying at your competitors.

5. GTMetrix

GTMetrix lets you know the loading speed of your blog. It is very handy. You just need to enter your blog URL and it shows report with page speed score, YSlow score, fully loaded time, total page size and requests.

Best thing is that it also provides recommendations to improve your blog loading time and doesn’t cost you any single penny.

7. Similarweb

SmilarWeb is my all-time favorite best website traffic estimator tool. It gives you traffic overview report along with total visits within a month, avg. visit duration, pages per visit and bounce rate.

In fact, it also traffic report by countries (e.g., India 35%, United States 10%, etc.)

Best part is that it also gives you information about top referring and destination sites.

Once you know your competitors top referrals sources, you can reach out to them and ask for linking/mention to your blog. In return you can do some favors also for them.

10. SEO Audit Tool by Found

SEO Audit Tool by Found helps in identifying common SEO issues of a website. Also provides insight about Canonicalization, Sitemap, Robot.txt, Loading time, Heading analysis, Image analysis, etc.

You can also find out if the site uses redirection or not. Every blog uses either the http:// version or www version and redirects the other one to the first. Most of the tools never find out this redirection. But Found’s SEO Tool wins over here.

If you get impressed by the free analysis, don’t hesitate for a second to sign up for the advanced version. It’s going to give you more insights about your blog (or any other website).

13. Attracta SEO Tools

Attracta SEO Tools sends a weekly SEO report of your website for free of cost! You can get some additional benefits after signing up.

Once you register your account, you will be asked to enter the name of 2- 3 competitors. Then, Attracta will monitor their SEO status and then compare the same with yours. Each week, you will be provided with a graph demonstrating the SEO performance of your website and your competitors’.

Plus, the free version offers you another two features. If you find it’s difficult to be indexed by search engines, you can use Attracta’s sitemap submitter tool. Another service is penalty checking.

Nowadays, Google is very smarter that they are rolling out regular algorithm updates to send low-quality websites to hell. So, you can make use of Attracta’s tool to find out whether your website is blacklisted or not.

15. Hubspot’s Website Grader

Hubspot’s Website Grader is another completely free website analyzer.

It analyzes every website regarding four criteria, Performance, Mobile Readiness, Security and SEO. The three former things (Performance, Mobile Readiness, and Security) are factors that influence search preference of a website.

Performance means how fast your website is. Mobile readiness refers to the ease of access your website offers to mobile users. Security is very essential for every blog because you have to make sure that all the codes and files your website uses are malware-free.

On the homepage, you can see two text fields. One for entering the email address and the other for the website URL. Once, you enter the two info and press Enter; a sensible report will be provided.

You can expect a score in between one and hundred. For getting a perfect score above 80, you have to have good on- page SEO status, as well as better backlinks, profile (read no spammy links).

As this tool is completely free, you don’t have to worry about limited features or trial version.

16. Varvy’s SEO Overview Tool

Varvy’s SEO tool provides a detailed insight on every single important SEO checklist within a minute. You only have to insert a website URL, press enter and sit back. That’s all. Even a signup is not needed. They are giving everything for free.

Some of the elements the Varvy’s SEO tool checks are links, domain strength, image SEO, page/ technical SEO social counts and mentions, page speed, and many more.

They provide you three types of messages. The red messages indicate they are severe while yellow is caution and green is for good optimization.

I wonder how they come up with such an in-depth report in less than minute. If you think I am exaggerating about Varvy’s SEO Overview Tool, you can check the status of your website for yourself.

It’s completely free. And I am pretty sure that you will not get disturbed by their emails as any email address is needed for a basic checkup.

17. Nightwatch

Nightwatch is an all-in-one SEO tool with an extremely easy to use and understand user-interface. It’s primarily a keyword and backlink analysis tool, with quite a few side perks. It’s capable of fetching reports from Google, Yahoo, Bing, Duck Duck Go, Google places, and even Youtube.

Upon login, you only need to enter the keywords you wish to track for your website.

Alternatively, you can also click on a button labelled “auto discover”. This automatically scrapes keywords relevant to the website. Extremely helpful if you aren’t sure which keywords exactly you wish to track.

Moreover, you can choose to either track only desktop, only mobile or results on both the devices. Extremely advanced geo-centric searches too are possible and you’re allowed to enter a country, city/region or even district to track results from.

As soon as that’s done, it automatically lists all your competitors for you. Or, you can add competitors manually.

Detailed reports displaying which keywords went up/down, a graph displaying the no. indexed pages, average position, total keywords etc. is shown.

Detailed backlink tracking as well as site audit are some of its other primary selling-points. The audit contains data such as overall site health, all links which have a scope for improvement (with suggestions), load-time of every single page, SSL details and a lot more. The tools and reports can even be white-labelled.

Totally a newbie? The company sends automated e-mails containing step-by-step tutorial on how to get everything done on the site.

Comments

Thank you jyoti for this wonderful article… i am new into blogging and only knew about google adwords… but after reading this article i came to know few more SEO tools and hopefully these tools help me grow my website to the next level… keep up the good work dear.. cheers

Really nice post Jyoti, but I will recommend you to add few more from Small seo tools like Pingler, plagiarism-checker etc. Also you should mention page rank and alexa tool bars. any way thnx for providing the above 10 tools.

Thanks Jyoti,
You did a brilliant job by providing these helpful SEO tools. I like SEOQuake toolbar. Unfortunately since 3 days this toolbar is not working with my firefox browser. Can you help me in this case plz?

Hi Joyti,
Good to be here again
Very useful list
Though I am using some of the tools mentioned here
few are not, I will surely check this out and use it for
my pages.
Thanks for sharing,
Have great weekend
~ Philip

Your collection is great. If we search for the keyword “Website Analysis”, we will get lots of sites to check up. Among them few number of sites will give you the right metrics. In my point of view, Google Search Console is the best.

They will give you the right metrics. They have lots of metrics and measurement, that will give you the right metrics to know.

Hi Jyoti,
awesome stuff.
a wonderfully formatted list of all the best SEO tools 🙂
You collected all gems at one place!
Thanks for sharing.
~ Ahmad
P.S. I updated the look of my blog TutorialsFist[dot]com, please do have a look and share a short feedback.
I will be waiting 🙂

Thanks, Jyoti Chauhan For Sharing Very Informative Article. Here Shared All SEO Tools Are Very Useful For Blogger and In This List My Favorite is Screaming Frog SEO Spider I Am Using This Tool Since 1 Month and I Am Very Satisfied With This Tool, I Also Try More Experiment With This Tool But Overall My Review is Good Tools For SEO Audit.

Thank you Jyoti for this helpful article,this tools are really helpful.

oskitsolutionssays:

Nice Article, This SEO Tool is very useful. I like it

Bee Beesays:

Hi Jyoti,

Thank you for making the tools in one place for me to find them. May I know if there are any tools that can know from what did the user type in the search engine and found the site ? I am interested in the keyword they have enter and find the thing they need. Do you have any articles on this for me to read on.

Thank you so much.

Hemang Rindanisays:

Thanks Jyoti for the comprehensive list. Google webmasters is indeed the best tool along with Moz. For SEO you can also consider Majestic and SEO quake.

Swapnil Kharchesays:

Thanks for sharing such a great article. There are many tools for on-page SEO auditing and You have listed some of the best free SEO tools

Charles Edwinsays:

Thank you so much, Jyoti for this valuable information.I’m into SEO recently and I am not familiar with all the tools you mentioned here, most of them I never heard before. And it is very helpful that you mentioned the purpose of each tool. Definitely, I’ll go through each one of it.