Mobile Marketing

Mobile traffic continues to impress, as a new report from Affiliate Window reveals that the company saw an increase in mobile traffic across its network in February. In fact, the report reveals that one in every five clicks originated from a mobile device…(read more)

The mobile app ecosystem has been all but closed to those seeking out information on what and where their competitors were advertising. That changed last week the release of an in-app ad tracking solution from WhatRunsWhere . The platform's in-app…(read more)

Today’s on-the-go consumers want to connect with brands across all devices. This dramatic shift in the shopping experience led Lancôme , an international luxury beauty brand, to use SapientNitro , an agency with a strong portfolio in mobile…(read more)

FiddleFly is putting the uneasiness surrounding mobile to rest by offering free preview builds to any business that requests one. By offering the free previews, Fiddlefly hopes to deter Web workers from building mobile sites with templated or automated…(read more)

A new tool from testing and measurement solutions provider Keynote enables developers to remotely test and spot check the functionality and content rendering of mobile websites on a variety of smartphone devices, for free. The testing tool, DeviceAnywhere…(read more)

Last week at Google's Creative Sandbox even, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform has to offer in the…(read more)

ExactTarget is stepping its game up when it comes to mobile marketing. This is because the digital marketing provider has launched a new mobile application, called MobilePush , which enables marketers to send push notifications through a standalone application…(read more)

Small businesses looking to launch a mobile app in 2013 have many DIY platforms to choose from, including Apptive . The company recently announced an upgrade to its EasyApp service, which features a new user interface, iOS and Android support, as well…(read more)