Messaging, credible content make the case for CALSTART

Thinkshift | June 8, 2015

TOP RESULTS

Clear messaging

Persuasive case for action

Core collateral portrays bold image

CALSTART, an organization dedicated to accelerating the growth of clean transportation technologies, came to Thinkshift for messaging and a corporate brochure that would clearly convey the scope and nature of its work, speak to the needs of several diverse audiences and inspire people to get involved.

What we did

Thinkshift developed core messaging about the organization’s goals, activities and value.

We created a 12-page brochure that positioned the organization as a savvy, well-connected catalyst for clean transportation technology development.

We also produced a participant guide to support member recruitment.

How it worked

Both pieces clearly communicate what CALSTART is and does, and how it can help key audiences.

The brochure highlights services and successes; establishes credibility; and addresses the needs of three audiences: manufacturers, policy makers and technology users.

Recipients see clear pathways and immediate actions they can take to get involved with the organization.