PR agency guarantees media coverage for clients

A public relations agency set up by an award-winning journalist is guaranteeing media coverage for its clients.

Springup PR, based in Leamington Spa, Warwickshire, is so confident of its inside knowledge of the media industry that it is offering retained clients their money back if they do not secure it press coverage.

Springup PR was set up by national newspaper and magazine journalist Adam James. For more than a decade he contributed news and features for the Guardian, Nursing Times, Community Care, BBC’s Panorama website, the New Statesman, Sunday Telegraph, Independent on Sunday, and dozens of specialist trade publications.

Adam said: “As former journalists Springup PR has collated fantastic day-to-day working knowledge of the media industry, and what makes journalist and editors bite at a story, as well as what stories that don’t.

“We can offer guaranteed media coverage to retained clients because we are a confident outfit with bags of journalism experience. This is what our value is.”

Adam James picked up journalist of the year award from mental health charity Mind in 2001 for his coverage of mental health issues in the Guardian newspaper and the Times Higher Education Supplement.

“I was pretty good at what I did because I know how to pitch and sell-in articles to the press,” said Adam.

“Now I turn my hand to doing this for clients, whatever the sector, be it IT, property, law, accountancy or the public sector.”