New Dawns – 2019

The roll-top door at our shipping dock makes the same sound now it made in 1997. The electric motor makes a loud click and then there is a drone and rattle as the door’s wheels trundle up and down their tracks. It’s one of those familiar, even comforting sounds that attends daily business here at Seven.

And maybe opening doors just seem more poignantly symbolic on the first work day of a new year. The door rolls up, low winter sun streams in, bike parts, titanium tubing, and people follow. Late in the day, bikes go out.

The bike season is funny. By some loose consensus it starts October 1st and runs through the end of September. But in real life, there is nothing quite like the turn of a new year, right?

After 22 years of bike building talking about new dawns feels dramatic. What we can say for certain is that no year (or season) ever looks quite the way we think it will. Riders bring us new challenges. The industry churns up new technologies and trends, and the one constant is just the group of us, building bikes, which makes for a nice constancy and safe place to sit and ponder how we can best respond to all the ideas we’ll hear, how best to present all the ideas we’ll have.

We’re excited. The bicycle is still a miracle machine. It’s still fun to ride. And every day people call us up with great ideas for new bikes for themselves. We look into the near future and see a busy year of bike building.