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Lauren Freedman, The E-tailing Group: Flexibility is Essential

Lauren Freedman, president, The E-tailing Group, told attendees that online merchandising requires execs to be flexible and able to react fast. “If you’re not flexible and willing to make changes, you’re in the wrong business now,” she said. “Executives must be constantly adapting to changing rules of engagement because the customer is totally in control of the shopping experience.”