“Earlier, families wanted at least one son. Now they want one son only!” says Dr. Sabu George who has been working in the field of female foeticide for over two decades. According to experts, selective elimination of unborn females in Punjab is not just the result of backward social attitude but years of marketing by doctors who promoted the idea of foeticide as sensible social investment. Terming the practice of aborting a foetus after sex determination as “medical terrorism”, Dr. George said that while society has always been unkind to women, the sudden eruption in male births is entirely due to easy availability of technology and the shameless manner in which doctors market the procedure to the educated elite.