Amid claims from Papa John's that police brutality protests during the National Anthem at NFL games have been bad for business, Pizza Hut big wigs say they've seen no major change, according to Business Insider.

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Greg Creed, CEO of Pizza Hut's parent company Yum Brands, assured investors during a call on Thursday that the pizza chain had seen little to no change in sales stemming from the controversy.

In fact, he claimed they'd seen an uptick in sales from live sporting events including baseball, college football and professional football.

Pizza Hut is an official sponsor of the NCAA, Business Insider noted.

DiGiorno Pizza also took a jab at Papa John's. In a viral tweet the company used emoji's to express that while the restaurant chain was suffering, sales of their frozen pizzas were on a steady incline.

Papa John's CEO John Schnatter blamed declining viewership of NFL games for the decline in business for his company. Many people have decided to forego watching football games because of the protests.

Others opted to stop watching because of the response to player's protests from team owners, coaches and other players.

"Leadership starts at the top, and this is an example of poor leadership," Schnatter said during an earnings call on Wednesday.

Papa John's was dubbed the official pizza of the NFL. Experts told Business Insider people with negative perceptions of the league may carry those feelings over to sponsors, like the pizza chain, which can affect sales.

It's worth noting that unlike Creed, Schnatter has been outspoken about his political views. He donated $1,000 to the Trump campaign, has spoken out against Obamacare and the idea of raising the minimum wage.

It remains unclear whether his views have played a part in the public's rejection of the chain's product.

The Alt-Right has opted to rally around Papa John's, in the hopes of helping to bring more money into the company.

Adrian Sol, a columnist at neo-Nazi website The Daily Stormer embraced the brand, suggesting that Papa John's was being rejected due to "public outrage over their anti-White agenda."

"Papa John: Official pizza of the alt-right?"

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HuffPo broke news of the quasi-endorsement to Peter Collins, Papa John's Senior Director of Public Relations. The outlet claimed he was shocked by the news.

"We condemn racism in all forms and any and all hate groups that support it. We do not want these individuals or groups to buy our pizza," he said.

Papa John’s CEO John Schnatter is blaming NFL protests for a decline in sales at his once successful pizza chain. (Rob Kim/Getty Images)