Session description: Debris in the North Pacific Gyre received unprecedented attention in 2009 with voyages from the Algalita Marine Research Foundation, Project Kaisei, and the Scripps Institution of Oceanography. Each voyage integrated online outreach into its mission, but emphasized very different aspects of the problem. What are the challenges of creating a major outreach effort from one of the most isolated places on earth? How can scientists, journalists, and educators balance “exciting findings live from the field!” with “highly preliminary unpublished non-peer-reviewed data that our labwork might contradict”? And why is the public so interested in the issue of trash in the ocean, anyway?