Shoppers are in search of Black Friday deals. / John Konstantaras, AP

by Jayne O'Donnell, USA TODAY

by Jayne O'Donnell, USA TODAY

Brad Wilson, founder of BradsDeals.com and BlackFriday.BradsDeals.com, has his choices here for the best 20 deals on Black Friday (and Thursday.) Wilson has 24 employees who comb through offers to see whether they are truly good prices and on good products.

Here at USA TODAY, we often turn to Wilson for expert advice. Wilson is the author of the book Do More, Spend Less, which will be out in January.

Although it's become common to downplay the deals on Black Friday, Wilson says a shopper could shop up "blindfolded" at most stores on Thursday and Friday and find good deals on most things they touch. But he's also a big proponent of online shopping, which he says offers many equally good -- or better -- deals than in-store deals.

Of course, it's not a good deal unless it's on something you're being asked to buy -- or want for yourself -- this holiday season. Or maybe it's something you didn't know you wanted until you saw these prices.

As for his top pick, Wilson says it wasn't posted on Thursday because "it's not Friday yet."

"We also have not confirmed when Amazon plans to start their sale price on Friday," Wilson said Thursday night. "I suspect that they will stagger different products throughout the day. But I'm very confident that we will see this price tomorrow."