How SoundCloud makes it rain ad dollars

Six months after debuting its "On SoundCloud" partner program, audio-streaming platform SoundCloud has paid out over $1 million to 100 early content partners. But despite the limited rollout, SoundCloud is attracting the attention of major brand advertisers, including Microsoft and Jaguar. With mounting losses, the pressure is on to monetize. "2015 has to be their breakout year for advertising," said John Tuchtenhagen, svp of media at Digitas.