CPG Trends

Direct Sales Forces Continue to Emerge at Retail Out of Stocks, phantom inventory, and other on-shelf availability issues are consistent frustrations of retail execution… But with today’s mobile technology and disparate data sources these frustrations are now being addressed. With innovative retail solutions, the cost of execution has decreased, while the ROI per store has increased. CPG organizations have identified a

Dissecting the Psychology of Impulse Purchase and Pricing Principles at Retail Grocers We’ve all experienced an impulse purchase. That feeling of reaching for a new product not because you need it but because at 50% off it’s too good of a deal to pass up. These purchases, which grocers rely heavily on seem to surpass your cognitive thinking (good bye

Central Warehouse or Direct Store Delivery(DSD): Why Some CPG’s Are Making The Switch Everybody was so excited about the possible savings and efficiencies of Direct Store Delivery (DSD) when it first came in vogue in the 1990s. And for some products, it’s still the best choice. But some leading CPG companies, like Kellogg’s, are switching back to the Central Warehouse

Understanding The Third Dimension of Grocery Retail: Defining The Customer Journey Running a retail grocery store has long been done in two dimensions. Sales and savings were achieved through vertical integration, and through horizontal expansion. The business was the business of getting as many products out there at the best price and getting the most people to buy them. But

Retail Success in Serving Demographics Outside The Target Market Retailers tend to focus a lot of their future-gazing on millennials and their tendencies to use technology, look for bargains and love convenience like home delivery. But while millennials are a big group, there are other very important and often overlooked segments of the consumer population that stores can win a

How to Become America’s Favorite Grocery Retailer: Category Assortment The Market Force report on America’s Favorite Grocery Retailer is about to be published and we’ve been looking what, exactly, you have to do to become America’s Favorite Grocery Retailer. Trader Joe’s won for several years running. Last year Wegmans won, out of the blue. But the bottom line seems to

How to Be America’s Favorite Grocery Store: Innovation What makes people love a grocery store? That’s the question we’re looking at in this three-part series on becoming America’s Favorite Grocery Retailer. In the weeks before the annual Market Force report on the top grocer in the country is scheduled to be released, we’re looking at the things that get grocery

Building Consumer’s Trust in the Age of Transparency These days, trust is the most important currency. If consumers know they can trust a manufacturer or retailer they’re likely to give you their brand loyalty and buy more of your products. After all, most people don’t want to invest a lot of their lives into reconsidering which macaroni or breakfast cereal

How Should CPG Experts Define Out-of-Stocks? The best way to define them is to get a first-hand look into the industry’s perspective. The Food Marketing Institute/Grocery Manufacturers of America Trading Partner Alliance conducted a survey to further understand how (OOS) issues are being addressed and how on-shelf availability (OSA) is being pursued. Survey results outlined four critical areas demonstrating the gap between current

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Voted by CGT as the number #1 SaaS retail execution field sales/best-in-class CRM solution provider, and a leader in the competitive pricing industry, RW3 is helping CPG brands and retail grocers enhance the in-store shopping experience