Hi, I'm Jan König 👋. I'm one of the founders of Jovo, 28 years old, and live in Berlin. < Go back to learn more.

This.

We had a few good days at SHNUPS because there's a lot going on on social media in early 2016. It's actually pretty crazy how everyone is kicking off one hashtag after the other.

But nothing compared to today. I saw some influencers posting the hashtag #besorgteEier and hurried up to be on it before it starts trending. And it actually worked. We tweeted our article out and these are the results of a single tweet:

Not only this: We were first place on Google almost the whole day, and were tweeted by a bunch of really influential people.

Alexander Piutti once told us: "When you're as close to the source as possible, you're perceived as the source yourself." After today, I believe it's true.

Have you seen this hashtag today? What do you think?

- Jan

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