If Facebook were still in college, it would be that friend that could never settle on a major. Switching every semester. Facebook is consistently changing things up on us marketers, for better or worse.

I hesitate to say this, but it looks like Facebook may have finally found a page feature it could stick to. Last month Facebook pages went through big changes. Many of which were long requested from businesses and well received – definitely a change for the dominant social network.

One change that caught many by surprise and has made a big visual impact on Facebook pages was the new photo strip.

Not too many businesses are actively using the photo strip in any way. The default view is your most recent 5 photos. But there is an opportunity to do much more with a little creativity and work.

We wanted to highlight some of the companies that are already taking advantage of this feature and let you in on the technical details for creating a branded photo strip on your own Facebook Page.

How To Create A Branded Facebook Page Photo Strip

These are some simple steps and rules to follow to create your own simply branded photo strip:

1. Image Choice: Decide on 5 images that work in random order. The key difference between personal profile photo strips and the ones on your Facebook page is you cannot change the order.

2. Image Size: These images are horizontal and scaled to 97 X 68 pixels. So either create them at that size or make sure they scale and crop well at that size.

3. Create Photo Album: Create an image album specifically for your photo strip to keep them separate from other content.

4. Upload Images: Add your 5 images here, upload them, and they will automatically load into your photo strip as the most recent uploads. Decide whether you want to publish the images or not for fans to comment on the update.

5. Upkeep Images: Keep it clean. When you add other images to the wall or other photo albums, you will need to X out those images to bring all 5 photo strip images back into view.

McDonald’s decides to focus on the toppings for the burger instead of the burger itself.

The Beginners Guide to Social Media

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Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that social media is a far more complex field than it first seems. Diving in without a sense for what it's like can be overwhelming, and building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! We hope you'll find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is, there's plenty in here to help you improve your social presence.

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