Blog August 2007

The Syrup film producers want to mock up some cans
of Fukk. I think they are hatching some kind of promotion. They asked if
I had a design in mind, and I said not really, but I bet if I mentioned it
on my web site, somebody would come up with something good.

So here we are. If you invent a graphic design the producers
like, they’ll mail you some of the mocked-up cans, and
I’ll send you an autographed book, and the next time we’re all in a limo
with Natalie Portman and she says, “I don’t wanna go home! Where can
we party?”, we’ll suggest your place. Although that last
one has never happened yet, so I wouldn’t count on it. Still:
cans and book.

Your design should:

be for an energy drink called “Fu*k”
(as opposed to a cola called Fukk; that’s changed in the script)

be shaped appropriately to be used on a can

probably have a black background

be cool

I’m thinking you may not need to be particularly fancy on this one, because
understated is cool. But whatever you think. If you want to enter,
email me.

I’ve been working on a Syrup screenplay for
a while now. Longer than I like to think about, really. Anyway, there’s
a bit I’m using from the book where our hero, Scat, is trying
to come up with a brilliant new idea for a Coke TV ad, and instead
has a bad one:

I have started to wonder about the beach: about variations on a
giant inflatable beach ball. I am thinking about this ball rolling
through a major American city, with people running and screaming.

Now come on. That’s Scat’s stupid idea. The only difference
is it’s Pepsi instead of Coke, and people having fun instead
of being crushed to death. And that change, frankly, was disappointing.
I really thought I was about to see some mayhem.