How Andrew Marks started their logo design journey

Company name

Overview

We are a couple of amateur internet entrepreneurs taking steps to ramp up our casual blogging into a series of professional online classes. Income Passport (dot com) is going to be our flagship site.

Tell us a bit about who you are and the people you reach

The target audience will be new visitors - we will have no trouble getting traffic, and need a corporate identity to build trust in the punters that arrive so they are more likely to purchase. The target audience will initially be absolute beginners - the first class is how to set up Wordpress and build your first website. Over time, we will be teaching how to generate traffic and convert sales.

Requirements

See http://www.incomepassport.com (incomepassport dot com) for the temporary design we threw together. We just need a logo that fits with the rest of the site. We would like something crisp and corporate, not too busy. The blue and grey colours do not have to match exactly what we have, but it will need to be on a white background. We would like the finished product to be a hi-res PSD, and we will need to know what font(s) are used so we can purchase them if necessary. The final logo will need to be able to translate to business cards.