When it comes to spreading awareness about global wildlife trade trends and successful demand reduction campaigns on ivory and other products, I am extremely proud of our China office’s diligent work.

Asia Regional director Grace Ge Gabriel’s leadership in China has enabled IFAW to launch many successful public education campaigns with major Chinese celebrities, and media and technology companies to help reduce demand for wildlife products. These culturally relevant and socially-motivating campaigns have contributed to the recent announcement that China will “eventually halt the processing and trade of elephant ivory for commercial purposes.”

This week, she appears on CNN’s ON CHINA, hosted by anchor and correspondent Kristie Lu Stout, who is also the host of the CNN International flagship program "News Stream.”

In this brief preview Grace talks about how easy it is to find elephant ivory for sale in china.

The program will air seven times starting tomorrow, and Grace wrote a compelling op-ed that will appear on cnn.com to complement her appearance.

Here is a quick excerpt:

Human beings slaughter elephants for their tusks. We kill tigers for their bones, rhinos for their horns. We hack the fins off sharks then toss their mutilated bodies alive back into the ocean. We exploit sentient beings in the animal kingdom from land to sea, driving many to the brink of extinction.

All because of our insatiable demand for rare animal parts and products as ingredients in tonics and food, as collectables and trinkets, as investment vehicles and “status symbols.”

From poaching of animals to trafficking of their parts to consuming of their products, the bloody trail often leads to Asia, particularly China, where the demand and price for products from endangered species have sky-rocketed, made possible by fast-growing economies, an increase in purchasing power, availability and accessibility of these products on the marketplaces, and widespread consumer ignorance about the impact of the trade…

To hear more of Grace’s unique insider perspective on wildlife trade in China, view the episode of ON China or read the rest of Grace op-ed, on www.cnn.com

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You can watch the show in its entirety on CNN International at the following times:

Thursday, June 25th at 4:30pm HKT

Friday, June 26th at 11:30am HKT

Saturday, June 27th at 10:00am & 12:30pm HKT

Saturday, July 18th at 7:30pm HKT

Sunday, July 19th at 12:30pm HKT

Monday, July 20th at 11:00am HKT

*Please note that all times above are in Beijing and Hong Kong SAR of China times.