This week pupils at Birchfields Primary School, Manchester were treated to a visit from LEGOLAND Discovery Centre ®​ ’s iconic LEGO character Bertie and chief LEGO builder Alex to launch award pupils badges for completing The 100% Challenge for Attendance in their school.

The MOTIV 100% Challenge recognises both excellence and significant improvements in school attendance, rewarding school attendance in two categories – 100% attendance and 100% effort in attendance.

The scheme is run by award winning Manchester Community interest Company MOTIV CIC, who are running The 100% Challenge with a large number of Greater Manchester primary schools.

Sarah Atkinson from Birchfields Primary School commented ‘We are committed to doing everything we can to giving the pupils at this school the best start in life but we can only do that if they are committed to being here, without fail, unless they are sick. The assembly is designed to give them a vision for their future and what it might hold if they work hard and come to school, on time, everyday.’

The assembly to award badges for pupils who completed the first half term of The 100% Challenge also featured role play with the LEGOLAND Discovery Centre model maker to demonstrate to pupils what affect poor and attendance and lateness would have in the real world of work.

Director Rose Marley who is a winner of the Women in Ethical Business Awards (Tridos Bank & The Times) commented ‘the LEGO brand is a popular and trusted brand amongst pupils and the LEGOLAND Discovery Centre is an ideal environment to engage youngsters in their learning through play. It’s an ideal message we are putting out there for kids with the Centre – if you work hard, you get rewarded, it’s a lesson for life!’

Neil Crittenden, General Manager of LEGOLAND Discovery Centre commented ‘It’s a superb way for us to put something back into the community, knowing we can make a social impact with our LEGO character. Putting children first is at the heart of the LEGOLAND Discovery Centre brand, so we are of course happy to endorse Buddy’s efforts to support the idea of private companies playing a bigger part in that community.’

The 100% Challenge with LEGOLAND Discovery Centre is available to schools across Greater Manchester – please contact Sam Evans on (0161) 2828 8380 or sam@motiv.org.uk for more details