ERTOct 04 08:22:40amI was very much enjoying these posters, and indeed the concept for this film, until they went and bungled the tagline for this one.

We had Jack Frost, Santa Claus, the Tooth Fairy, the Easter Bunny, the Sandman and then... Pitch?! Why did they decide to use his kooky character name for this poster rather than, you know, the moniker that people would actually recognise, like the others?