We know that BBM is more popular in some regions than others, so it makes a good deal of sense to learn that Samsung’s efforts are going to be have a geographical focus: this BBM announcement has its sights on Samsung devices in Africa.

The manufacturer explains that all Galaxy models in Africa will soon have access to BBM through the Samsung app store, and that support for the messaging protocol will arrive for the company’s Samsung Messaging Hub.

BlackBerry and Samsung are also teaming up to help promote this arrangement, holding BBM showcase events across Africa.