Recent Projects

Scotch-Brite

A BRIGHT NEW DAY.

Scotch-Brite

Scotch-Brite was a global brand, synonymous with innovation, that had become dated. Coho rolled up our sleeves and got to work. We created a contemporary new brand mark that spoke to bright cleaning performance, then coupled it with a versioning system to make shopping easier. Now the #1 selling scrub sponge brand in America is reconnecting with today's consumers across the globe, and cleaning house on the competition.

Scotch-Brite Scrub Sponges

Our designers balanced a strong new brand mark for brand-blocking, with more intuitive versioning colors, nomenclature, and iconography.