New Haven station rebrands, refreshes

WTNH-TV, the LIN-owned ABC affiliate in New Haven, Conn., has dropped its longtime “NewsChannel 8” branding to become simply “News 8.” Another image and more details after the jump.

The new logo uses a bold red and rather plain looking Helvetica-style typeface and, overall, is rather uninspired.

Changes to the FX Group-designed set include mostly duratran changes. At the anchor desk, the camera center rear projection screen is flanked by cityscape duras with glass-like “8”s on either side, an design that seems a bit distracting.