People Patterns uses Behavioural Economics as a new source of advantage for innovative businesses. Email me bri@peoplepatterns.com.au to unlock the secrets of consumer behaviour for your business or follow the latest on Twitter @peoplepatterns.

Behavioural techniques for finance professionals: Webinar series

Structured over 5 self-contained sessions, the Buyer Behaviour coaching for finance professionals is perfect for people who specialise in influencing financial decisions, want to gain advantage for your business and who need the flexibility of a program that works around your business demands.

By the end of each webinar you will be ready to apply new behavioural techniques in your business.

Each webinar is self-contained which means you can choose to attend one, multiple or all sessions. What a great way to get CPD hours!

Topics in brief

Walking away: Why we hold on too long to bad investments Fri 30 Nov2012 (Bookings now closed. Email to be added to early notification list)

Mental accounting: why money means different things in different contexts Fri 7 Dec 2012 (Bookings now closed. Email to be added to early notification list)

Information biases: why we have a blinkered view of information Fri 30 Nov2012 (Bookings now closed. Email to be added to early notification list)

Number psychology: why presentation matters Fri 11 Jan 2013

Calculating gains: Why gains that are short-term and separate are more persuasive than those longer-term and combined Fri 18 Jan 2013

More information about each session is included below.

How the sessions work

Scheduling: webinars are 30 minutes and will run on the stated date. Recordings of each session will be available to registered participants.

Content: Each session will include;

Definitions of key behavioural principle(s)

Illustration of principles in action

Time for question and answers

Flexible pricing

Pay as you go: The webinars are available on a pay-as-you-go basis at $125 (incl gst) per session.

Request your seat

Registrations are now open and limited to 25 participants.

Walking away:Fri 30 Nov 2012 (Bookings now closed. Email to be added to early notification list)

We are all prone to hold on to something too long. Suits that don't fit anymore, shoes that hurt to walk in, and of course investments that we should have ditched long ago.

As a finance professional you encounter this behaviour all too often. It may be a client who just won't sell bad shares, a client who simply can't be convinced to move to better performing options, or a stakeholder who refuses to close down a project that has no hope of generating a return. The numbers don't lie, but rational analysis is not what's holding your customer back.

In this webinar, we'll use behavioural economics to unmask the secrets of why people hold on too long to bad investments and what you can do to break through.

Click here to register for Session 1(Bookings now closed. Email to be added to early notification list)

When Hungry Jacks ran a $2 Groupon deal for a $6.95 meal package they received over 120,000 downloads in three hours. When ATMs started to carry a warning about a $2 fee for 'foreign' bank transactions, activity plummeted from 50% to 40%. If $2 can change behaviour, imagine what larger amounts can do!

If you've ever wondered why some people like rebates whilst others prefer discounts, why money for utility bills is treated differently to money for entertainment, then this webinar is perfect for you. Learn why 'mental accounting' matters and what it means for you when you are influencing your customers or stakeholders to take action.

Click here to register for Session 2 (Bookings now closed. Email to be added to early notification list)

Session 3. Information biases:why we have a blinkered view of information

Fri 30 Nov2012 (Bookings now closed. Email to be added to early notification list)

Ever found that your client or stakeholder seems only to hear information that supports their position and ignores anything that is contradictory? We are all prone to Information Biases; filters that distort, accept or reject information according to our view.

As a finance professional, the challenge is how to understand and deal with these biases so that your client or stakeholder makes the most appropriate decision. Join me for this important webinar and learn how to address biases.

Click here to register for Session 3(Bookings now closed. Email to be added to early notification list)

Session 4. Number psychology: why presentation matters

Fri 11 Jan 2013 11am - 11.30am

A number is a number, right? Well, no. After all, we prefer 97% fat free yogurt rather than yogurt with 3% fat! How you present a number can have dramatic ramifications for how your audience receives it, so rather than leaving it to chance, why not learn the techniques to use when sharing information?

Join me for this webinar on number psychology where you will learn about framing and anchoring numbers to maximise your communication.

Session 5. Calculating gains: Why gains that are short-term and separate are more persuasive than those longer-term and combined

Fri 18 Jan 201311am - 11.30am

Seems strange doesn't it? When people receive two smaller gains rather than one gain of the same amount, they are more satisfied. Time horizons and frequency of reward can have significant impacts on your customer or stakeholder's behaviour. If you are in the business of convincing people to buy financial products like shares, annuities or superannuation, or advising your workplace on how best to incentivise staff then these concepts become hugely significant.

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About Me

Hi! I'm Bri Williams and I run People Patterns, a consultancy specialising in buyer behaviour. I deliver benefits to you by tweaking the interactions you have with your buyers through the application of behavioural science. A marketer and consumer behaviouralist, I've worked across industries for over 15 years, am a specialist contributor to Smartcompany.com.au, facilitator, speaker and author. Contact me at bri@peoplepatterns.com.au to find out how to get your buyers to buy more.

Services available from People Patterns

People Patterns is about businesses getting their buyers to buy more through the application of proven techniques from behavioural sciences such as behavioural economics. By knowing the patterns, you can take the guess work out. Thin of it like "Magician's Secrets finally revealed", but for buyer behaviour!

Contact me via bri@peoplepatterns.com.au or 0408 392 173 to find out about what a difference this new perspective can bring. An obligation free chat could be the best thing you do for your business this year!