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How To Build Up Your Personal Training Client Base

Vocational training is a great way to set yourself up for a successful career in your chosen field – but once you’re fully qualified, and effectively self-employed, you’ll be up against some stiff competition for work.

So the way you market yourself is vital not only in attracting new customers, but also in making sure those customers keep coming back.

Get yourself a website

The first thing to do is set up a simple and professional looking website, as many of your prospective clients will be looking online for local business services.

You can either employ a web designer to do this, or use a DIY online site builder – the key thing to remember is you don’t need to spend a fortune on your website. It doesn’t need to be anything flashy, just make sure it looks good, is simple to use and outlines all of your services, rates and contact details.

Get your website optimised

Search Engine Optimisation (SEO) is vital if you want to make sure your website reaches the right people and it’s not as difficult as it may at first seem.

The key points of optimising your business website are:

Choose a domain name that includes your business name and, if possible, the nature of your business.

Make sure all pages are clearly headed using H1 and H2 tags where necessary.

Include key words in text that reflect the nature of your business, and perhaps the area of the country you work from, for instance “personal trainer in Liverpool”.

Include a site map so the search engines know what the site is about.

Register your site with local business listings such as Yell, Yelp, Yahoo and Google.

Make sure your site is optimised for mobile devices

Include and regularly update customer feedback, and maybe include a blog featuring regular articles on aspects of your business, for instance “5 great personal training tips”.

Get social media savvy

Social media is a great marketing tool, so get social media savvy as soon as possible.

Set up a Twitter account – remembering to choose a handle that is both memorable and reflective of your business – and start following influencers in your field and engaging with both them and your target market.

It’s also worth opening a Facebook account to engage with customers, and a G+ (Google’s social network) account to keep the search engines happy.

Remember to post regularly, perhaps giving followers special rates or deals, but don’t overdo it – no one wants you spamming their timeline.

Get networking

Once you’ve an online presence, it’s time to get a real world presence – so print out business cards highlighting your service, website and content details and go to industry events and even networking clubs to get your name known.

It’s also worth leaving your business cards or putting up posters in prominent positions where potential customers can see them. For instance, if personal training is your thing, leaving cards in the gym you work from or even local authority fitness centres could be a good way to drum up business.

And if your clients are happy with your service, make sure they pass the message on to friends, family, colleagues and anyone who’ll listen, as word of mouth is arguably the best and certainly the most cost-effective marketing tool out there.

Find out more about our student’s experiences here:

Friendly & informative .Brilliant & helpful

The lady I spoke to molly bowyer was very informative friendly and understanding she wasn't pushy at all and gave me a lot of opportunity to think things over she contacted me back on more than one occasion to answer any questions I had .

Katy Nunn

518/09/17

Great team of advisors

I really enjoyed talking to my advisor, she was very helpful in helping understand to whole process. I will definitely recommend them !

518/09/17

Great

Kate Kanu

518/09/17

10/10

My personal experience with the training room so far has been great as the staff members i have worked with have answered all my questions and have never left me unsure about anything.

518/09/17

Great start!

Always happy and friendly, very well informed, answered all my questions and queries perfectly! Very excited to be starting this course! 😊

506/09/17

Spectacular

corresponded well and was very friendly, welcoming and patient

Courtney Louise Lawrence

524/08/17

Excellent service since the first enquiry about the course untill the booking, Chris was absolutely STAR with following my case and given me all information I needed!

Would recommend The Training Room

Very friendly customer service nothing was too much trouble, BUT ..... That Alison *Potentially litgeous comment removed by Feefo* was fantastic, with her confidence in me (a stranger) i signewd up and cant wait to Start.

Samantha Collis

519/07/17

Excellent Services

The members of staff who I have spoken too, are lovely and very helpful. So far my experience with The Training Room has been great. I am very excited in starting the course in August and hope to fulfil my dream job with The Training Rooms help in the near distant future.

Rebecca Louise Wealthall

508/08/17

The Training room have been very helpful, always polite and cheerful. especially Megan

Catherine Gettins

508/08/17

excellent people to talk with and quick response to calls.

Naorain Ghafoor

530/07/17

The training room was very friendly and helpful they let me think about the course in January that am going to and ring me back the next day to see what I wanted to do. This is why I am rating them an excellent service.

Alicia Christina Witter

512/07/17

Magical, positive experience

I had a very pleasant, informative conversation with Abigail Cooper when enquiringly about the Beauty Course.
Then when it came to registering on the course, again she was wonderful.

Caroline Logan

511/07/17

Good customer service

Alina Florentina Geoglovan

511/07/17

I would only change the fact that they don't get in contact with you like they say I'd change the star to 3 if I could.

511/07/17

Very helpful, thorough and welcoming.

Kelly Hopkins

511/07/17

Very kind and quick service with application forms.

Very kind and polite service and I am happy to recommend to everyone this courses!

511/07/17

Great team! Very helpful, supportive.
Special Thank you to Denica! She was very kind and helpful!
I'm looking forward to start my Beauty Therapy course on Thursday!
Very excited!!!