PPC (Pay Per Click)

Powerful Promotion

The internet is the go-to destination for those looking to find the answer to a question, hunt down a product, or review a service. With hundreds of thousands of websites online, all competing for everyone’s attention, it’s important to make sure that your business is seen first. We can help you plan, setup and manage your Pay Per Click (PPC) activity to make sure you get in front of the right customers, at the right price. Take a look below to find out more about our approach to pay per click marketing, or if you just fancy a chat to see how we could help then drop the team an email or give us a call on 01212 969 934.

1. Plan Ahead

It’s tempting to dive right in with PPC, after all you can see exactly what you’re spending and what you’re getting in return, right? Well that return on investment is crucial to showcasing the power of paid search, therefore it’s imperative you put in the groundwork first to understand what does or doesn’t work in your industry, which keywords convert and how much you should be paying. We’ll review your existing account or profile your industry and help you build a strategy that works and saves you money.

Account Review & Strategy: If you've already got a PPC account set up we'll take a look to see how it's performing. If not, we'll check out your competitors to see what they're up to and we'll also review your industry to identify where we should be focusing our efforts. We'll then work with you and your team to build out a comprehensive PPC strategy, providing you with a clear plan outlining what needs to be done, why you need to do it and how it should be delivered.

2. Get Set Up

PPC can be a really powerful marketing channel to attract new customers to your business and more importantly, increase conversions. We’ll help you to get your account set up properly and your campaigns built out, from billing cycles and ad groups to keyword lists and ad copy we can do as much or as little as you need, oh and we’ll also take you through everything we do so you can learn from our experts as we go.

Account & Campaign Setup: Successful paid search campaigns rely on the basics being done right, that's why we put the time in upfront to build your account (or optimise your existing one) so everything is adhering to Google best practice. That way, we can be 100% confident that every single click is money well spent.

Keyword Research: Creating effective keyword lists takes time. Our experts conduct thorough keyword research to identify top performing keywords for your account and then continue to tweak and refine them using a mixture of broad, phrase and exact match types to get the best return on your investment.

3. Boost Brand Visibility

There’s more to pay per click than setting up your ads and bidding on keywords. There’s a multitude of factors that search engines, like Google and Bing, take into account to see how relevant your adverts are to its audience and understand the quality of your website (they call this the Quality Score). We work with the major search engines to understand what you need to ace this test and what extra features we can use to get your brand noticed.

Quality Score: We take advice from the likes of Google, Bing and Yahoo on how to achieve the perfect quality score and implement it for our clients. Whether it's restructuring landing pages, re-writing website and ad copy or adjusting our bids we do everything we can to get you above your competitors without breaking the bank.

Ad Extensions: Once we've set up your account, we'll review all the additional features (known as ad extensions) that the search network has on offer to help you stand out from your competitors in search and attract more customers to your site.

4. Tested Targeting

There’s a number of different types of advert that you can run across paid search, each serve a different purpose. At the start of any campaign, we’ll help you to work out your key objectives and choose the best ad type or combination of ads to make sure you get your adverts in front of the right people and hit your target.

Advert Types: Whether it's a simple text ad running across the search network, a call-only campaign to get those phones ringing, a display ad to promote your business to users of similar websites to your own or a remarketing ad to capture potential lost leads, you can trust us to choose the right ad type to hit your objectives and deliver a real return on investment for your business.

5. Measure Success

Things move fast in PPC, one minute you can be outperforming your competitors, the next they’ve upped their bids and you’re nowhere to be seen. Because of this, it’s vital to have regular reporting setup to actively monitor every campaign, ad group and individual advert so you don’t miss out on attracting new customers, or end up spending more than you’d like. As part of our day-to-day management of your account, we keep tabs on everything that’s going on and provide regular reports so we’re all clear on what’s going on and why.

Conversion Tracking: It's one thing to know how many people are visiting your website, but wouldn't you like to know how many people are converting from your PPC activity? We recommend setting up conversion tracking for all PPC campaigns so you can see exactly what's being delivered against your spend and understand the true cost of each and every lead.

Reporting & Analytics: As we said, things can change in an instance in paid search. That's why our PPC team monitors every client account to make sure everything's performing as it should and so we can report back to you. Not only that but having full visibility of all account activity enables us to make tweaks as we go, making sure the account is continually optimised.

Want to talk about how pay per click marketing could benefit your business? Get in touch with the team for a chat by clicking the button.