Advanced LinkedIn covers some more in-depth tips and tricks for your personal LinkedIn profile and reviews LinkedIn Company pages, LinkedIn Groups, LinkedIn Ads, LinkedIn measurements, LinkedIn insights and how to tie everything back to your business goals and report on your social media ROI.

40.
Groups Best Practices
• Don’t spam the group
• Post to different groups if the message is relevant
• It’s OK to take it ofﬂine
• Post Promotions in the Promotions Tab
• Participate in discussions
• Like and share discussions
• When you start a discussion ask a compelling
question, follow up on comments

47.
Linkedin Ads Best Practices
• Start with your goal and set up your campaign
• Use a compelling headline in 25 characters; tell
them why to click in 75 characters
• Go pay per click unless awareness is your goal
(min budget $10/day)
• Test a variety of campaigns
• Create an offer people care about
• Use the lead collection widget
Source: Shoutlet