Experienced entrepreneur and pioneer in the conscious consumer movement, Wendy is CEO and co-founder of 3P Partners, Inc, a benefit corporation on the state of New York, which in spring 2014, launched PIPs (or 'Positive Impact Points'), a virtual currency for the social impact economy. Leveraging the power of rewards, smartphone tools, and games, PIPs records, rewards and reinforces daily life choices that benefit planetary, community and personal health.

Wendy also co-founded Mothers & Others with Meryl Streep in 1989, originated the Green Guide in 1994 and served as Green Guide's General Manager after its acquisition by National Geographic in 2007.

She has collaborated on several books, including the award-winning, True Food, published by National Geographic Books.

Gordon received a BS in Geological and Geophysical Sciences from Princeton University and an MS in Environmental Health Sciences from the Harvard School of Public Health. She currently serves as vice-chair of the board of Rainforest Alliance, an international non-profit organization that works to conserve biodiversity and sustain livelihoods by transforming land use and business practices; and as trustee of Trickle-Up, an international non-profit organization that promotes micro-enterprise development among the poor, the Rockefeller Brothers Fund and the Rockefeller Family Fund. Gordon sits on the advisory boards for the Columbia Center for Children’s Environmental Health and Recyclebank.