The Performance of Your Email Marketing Campaigns Hold the Key to Measure How Well Buyers Respond to New Omnichannel Experiences and Preferences Offered to Them
AI and personalization are definitely on the horizon for email marketers in 2018! According to the Email Marketing Industry Census 2017, by Econsultancy in association with Adestra, optimizing mobile email is the most trending technology for marketers to acquire, engage and retain their customers. With a certain overhaul coming to email marketing in 2018, I think…

Company Outlines Strong Global Growth; Signals Rapid Adoption of Global Localization Automation
Cloudwords Inc., the leading Marketing Globalization Platform, announced recently that the company has seen an increase of 112% in global marketing project value managed through its platform. The impressive increase stems from its ability to directly increase the speed and amount of revenue realized by its global enterprise customers. In addition, Cloudwords also announced that it has surpassed the 2 billion segment mark in the…

Every marketer understands the impact of engaging customers on Facebook but lacks the inability to sustain interest through organic and sponsored posts. Conversely, Facebook users are responding more to News Feeds compared to paid marketing content. As consumers are increasingly adopting ad blockers to keep away disruptive ads from spoiling their experiences, marketers have begun to acknowledge the power of Facebook marketing as a key driver in generating consumer engagement, especially in the 'original content' category.…

The recent and sudden transition into the coronavirus world of business has left some brands struggling, but K2 Analytics reveals the ways companies can successfully adapt their digital strategies
K2 Analytics INC, a leading digital advertising agency in Las Vegas, identified three key steps businesses can take to adapt to the current social and economic situation brought on by the coronavirus.
As many businesses have had to put an indefinite hold on in-person operations, the digital market place has quickly become the…

TRANSITION to serve as a resource for people in search of useful content and new roles for organizations looking for talent
Grace Blue Partnership, the global executive search firm, has launched TRANSITION, a complimentary online platform providing a place for displaced talent to find practical and inspirational content, a network of industry peers, and access potential job opportunities. The move comes as COVID-19 continues to create disruption globally within the advertising, media, and marketing industries, resulting…

It’s Not the Buyer Journey, It’s the Customer Journey.
This is the last in a series of articles on the largest change to Marketing since the rise of the internet. We are now facing the last mile of relationship transformation between buyers and sellers that began with broad access to digital content. Marketing has been at the forefront of this change - first in creating digital experiences with the content on the web and email and eventually tying those digital channels together using Marketing Automation. Marketers are…

Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences for companies of all sizes, today announces its Mediafly Sales Enablement & Content Management Platform is now an SAP® endorsed app. The platform provides sales teams with immediate access to technology for both in-person and virtual selling.
“Many other sales enablement apps claim a high degree of integration with customer experience offerings like the SAP Sales Cloud…

Latest Acquisition Aims at Expanding the Retail Content Network Reach and Improving Omnichannel Commerce Opportunities for Both Retailers and Publishers
Today, retail marketing and sales technology company Connexity announced that it has acquired Skimlinks, the leading monetization solution for commerce-oriented publishers. The acquisition is a significant development in the retail tech industry following many funding rounds and investments witnessed in the last 8-10 months. With COVID-19-induced pandemic pushing the…

HIPAA-compliant technology allows pharmaceutical companies to automate the laborious process of writing regulatory Clinical Study Reports on medications and bring them to market up to 40% faster
AX Semantics, an AI-powered, Natural Language Generation (NLG) market leader, announced a new range of HIPAA-compliant content generation software for the pharmaceutical sector, which will allow pharmaceutical companies to generate regulatory Clinical Study Reports (CSRs) on medications up to 40% faster by automating 30% of writing…

The ‘game changing’ platform is responsible for over 100 of the world’s most recognisable brands’ marketing executions
In the current climate of remote and dispersed workforces, some of the world’s most renowned brands are relying on one game-changing platform, CanopyCloud, for efficiency across all aspects of marketing execution. Today Team ITG launches a brand-new CanopyCloud website to help global marketers understand how technology can join up their entire marketing operation.
Ten years in the making, CanopyCloud is a…

Unit Combines Drone Technology, HD Camera Technology, and Artificial Intelligence (AI) Technology for Unlimited Content Creation Possibilities
PowerVision Robot Corporation, a global leader in smart drones, artificial intelligence, virtual reality, and augmented reality, has the ultimate tool for content creators, the PowerEgg X. The smart device can be used as an autonomous personal AI camera, as a handheld 3-axis AI camera, and also as a high-performance drone. No matter if creators are filming their next vlog, getting…

Evaluation based on completeness of strategy and performance
This month, two analyst reports – the Aspire Leaderboard for Customer Communications Management (CCM) and the Aragon Research Globe™ for Enterprise Content Platforms 20201 – identified Hyland as a leader.
Aspire's annual leaderboard report focuses on the CCM landscape and closely examines several related categories such as business automation, communication composition and omni-channel orchestration. For the second year in a row, Hyland was named a leader in…

Havas Media, under Havas Group, one of the largest communication groups in the world, has recently researched and released a report titled ‘The impact of missing third party cookies on digital marketing and future plan of solutions’ with Fancy Digital. Given that several top browser providers have announced to gradually phase-out support of third-party cookies over the next two years, the report illustrates the potential future impacts on digital marketing in China as well as on the globe and recommends third party…

AspireIQ, the pioneer in community intelligence marketing, announced that it has been recognized as a Leader by Forrester Research in its report, The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.
AspireIQ partners with brands to build, manage, and grow communities that allow them to engage their biggest enthusiasts, create a sense of belonging, and drive advocacy at scale. The report evaluated 12 vendors against 10 criteria, including data science capabilities, product vision, product roadmap, and market…

The time spent on video and chat messaging platforms is rising. Lockdown has further fueled the growth in mobile-based digital interactions. Tech giants are in a ballistic race to acquire and test new-age capabilities in delivering interactive content for seamless experiences.
Vlogging platforms like YouTube and Instagram have given us a fair share of celebrity moments already. But, with new AR VR technologies readily available to general masses, we should expect in the rapid spurt of neo-celebrity and influencer…

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