Wordpress Free Themes - Web DevelopmentCaslay Development is an Egyptian based agency providing a veriety of web related services such as Website Design, Web Applications and WordPress Themes, we love our work and would love to do some development for you!2013-08-03T20:33:33Zhttp://caslay.com/feed/atom/WordPressadminhttp://caslay.com/?p=2092012-09-17T10:17:20Z2011-08-07T20:28:34ZAnalyze Competition

By now you must have a detailed plan for your business and know about your customers, what to do next is not complicated but very important, it’s just collecting information about people who sells the same product or service of yours in this universe, in brief, Understand your competitors way of thinking and their decision makers.

Go to your business competitor website and feel like a customer, navigate his website and learn from him, it’s not a shame to learn from others and develop what you have learned or seen, you also need to look at his online merchant system and see how did he organized his content according to customer needs not by the importance of his products as he thinks or not arranging it according to effort done to make it, so you will need to arrange your Offered product or service according to the majority of your customers demands, so you need to arrange your products on your website according to its importance to buyers and not to you.

Don’t Make Business Enemies

Your competitors are just people who are trying to earn their living just like you, so don’t think about them if they were your market enemies, you can make a business relation with them because in any business having an enemies is not a good option, you can make a very strong business relation, let’s look at our competitors as if they were our business partners and I have a good example which will show you how you can make with them a friendship and make money too together.

Imagine your web site name is goodshop.com and your competitor website is niceshop.com, a customer needed something so he went to goodshop.com he looked everywhere but he didn’t find exactly what he was looking for, this customer on the other hand don’t know about niceshop.com which has what he is looking for, so he just went to search anywhere else, in this moment both of you and your competitor (Friend) has lost another sale so, what if you had agreed with your competitor to have your referral link at his website and giving him a percentage of the sale which came from his website, and you make the same to his referral link and if a customer didn’t find what he was looking for at his website, he comes to you and you give him a percentage of this sale, now you can see the big idea of making a friendship with your competitors, both of you will earn from a customer that may have ran away before he finds what he was looking for.

Now that you have known your competitors and made friendship with them, increased your profits and avoided any problems with them, let’s go back and focus on your business again, and see what it still needs.

You may also take a look at the other parts:

]]>0adminhttp://caslay.com/?p=1832012-09-17T10:10:15Z2011-08-02T21:05:32ZEverything starts with a plan, this is a must in order to be successful, but you have to make your own plan, don’t imitate others, try to be unique because people like new methods and techniques, the most important technique about making plans is creativity, there’s also a common points which you should have in your plan, I’ll be more specific here in planning for marketing your business Online.

General steps for your Online Marketing planning:

Market Research:

You first need to know who your customers are. How and where to find them, will you be able to attract those customers and what offers you can give to enter the competition?

Analyze and understand Competition:

Every industry has competitors and before you go on, you have to take a deep look into your competitors and what they do to attract customers, you have to be able to make anything that could improve your service or products quality and that’s an important key-point in any business to be more successful.

Search Engine Marketing (SEM):

Before doing anything you must take a look at Google business solutions, you have to go to Google Adwords and start to expect what keywords your customers may use to find your product or service, Google have two ways of charging, one is Cost Per Click (CPC) and Cost Per Impression (CPM), in addition to the amazing several tools which will help you to find what are the best keywords you can use, finally, your Return on Investment (ROI).

Analyze your traffic:

Another useful tool from Google is Google Analytics, a very useful tool which tells you where your traffic came from and how many pages have been viewed, you will also need Google Webmaster Tools to help you improving your website visibility to search engine through Sitemap and Robots.txt.

Those are the four basic elements that can help you to start building your plan; you have to read them more than once, because if you understand what these points exactly mean, you will be able to manage a very successful investment, you will also be able to focus on your weak points and turn it into a powerful points which is going to make you more powerful and increase people and employees respect for you and the way you manage your business.

The next step will help you to understand the competition and become a powerful business owner, let’s see what your competitors have done to force you to do this effort to build a successful business!

You may also take a look at the other parts:

]]>0adminhttp://caslay.com/?p=1252012-09-17T10:03:16Z2011-07-30T21:11:45ZStart with Web-Design and Usability

Now that you have enough enthusiasm, Clear Goal and an open mind to continue in this journey, we are going now to explore the first visible point on the process of Online Marketing and meeting your new online customers, I’ll do my best to help you to choose your website structure and navigation and how you can make it useful for your customers to make them a usual visitors for your website because you have made it easier for them to find their needs.

Most of modern websites now, and I mean by modern websites the ones that made a big success over the World Wide Web, no one can deny that a website like amazon has made a noticeable mutation in shaping a very useful menu, you can see that they didn’t give much attention to webdesign, but it gave it’s users a very amazing menu that you can use to find exactly the item you are looking for without wasting much of your time

Tips that can help you to have a useful Website:

I have found it more easier to give a list of tips that will make it much easier for you to determine your website navigation and design, each tip are more like a hint for your upcoming or current website.

Determine the main structure of web site according what you are going to offer.

Choose a clean design and make it easy to find what you are selling

Make a clear and visible menu.

Add some explanation over or under items and services.

Use Clear Fonts and try to make it sharp.

Choose carefully your content and look to it from customer side.

Create Mobile, Andriod and Ipad version for your website.

Give much attention to support section and make it easy for customers to find help by setting up a Forum or Blog

Ask your customers to give their feedback about your website.

Keep updating your website and keep an eye on it daily.

Look at what other websites have done to become successful.

If you follow these steps, I guarantee that you will have a website that will make your customers tell their families and friends about and will recommend it to others which will place you on the top of your industry competitors.

Learn from successful websites

If you take a close look at most of modern and huge websites such as Google, you will notice that those websites has went to be very simple in their designs, because after-all visitors have came to visit your website not only to enjoy it’s beautiful design, you have to give an attention to usability which means designing a content that was built logically according to expected customers navigation into your website, use attractive colors only to bring your visitor attention and lead them to go to the page where you are selling your products and services, if you have succeeded to do this, nothing else will be hard, anything you will do in the future will be only adding more content to this structure

Google gives it’s users a very visible interface and basic design, they have achieved the greatest part of usability

In fewer words, you need to think exactly like a visitor, and think about the easiest way to make your products visible to your visitors because if they found what they are looking quickly, they will definitely come again to find anything they may need from what you are selling or providing.

You may also take a look at the other parts:

]]>0adminhttp://caslay.com/blog/?p=462012-09-17T09:52:18Z2011-07-28T13:35:53ZThis will happen if you don’t determine a goal!

In my opinion, if you don’t have a goal, you have a serious problem because determining goals is a very important step in the process of any new business creation, if you are already running your own business and working only according to market demands, I recommend you to make a little pause and ask yourself how long you can survive without a specific goal.

On my early years when I decided to have my own life, start my own business and become a useful someone on this world, I never thought why I was doing what I was going to do, of course the very normal result for that was complete failure, I started a new business for about 4 different times and each time I was unable to figure out why I failed. (Each project ended with being bankrupted with my miserable tears!)

Google Analytics gives you a very wonderful tool along it’s several tools to determine goals for your website at specific period of time whether it was weekly,monthly or yearly website traffic

Start Determination

One day I opened my eyes and saw this life from a new dimension, a new prospective which inspired me with the main reason of success, that was setting up my goals and put it in-front of me anytime and anywhere I go, in brief, think about what you really can do and put a goal for it, don’t try to start a business that you have no knowledge about, time will give you experience and after-all What doesn’t kill you makes you Wise and Smarter.

Determining your goal is very important, and I advice you if you don’t have a goal yet to start thinking about finding a one, don’t complete this series unless you have chosen your goal because if you went without a goal you will be more like a country without infrastructure, for example; I would never have written this article if I didn’t determine my goal already, I have found my goal late, but it’s never too late, you may also need to know that “You are never too old to set a new goal or dream a new dream.”, as long as we are alive we can make everything possible, but you have to stop living depending on luck only.

A chart shows the relationship between online marketing, plan,goal,effort and reports analysis

Conclusion:

I assume now that you are ready to continue with me in this wonderful experience in the sea of internet, we will keep sailing together until we find the island of Online Marketing!
Don’t forget to leave your feedbacks and ideas, let’s make the biggest guide for Online Marketing and Web design, let’s unite our efforts and increase knowledge, thanks for reading this article, waiting to see you on the 3rd part
Of our series “Web-Design and Usability”

Determining a long-term goal protects your investment from further issues on the future

Hello Web Surfers, I will write this article on a series consists of 15 separate parts, I will also sum all the articles and publish it with the final part 15, If you see any information that I may have forgot, you can share it with us and blog readers, I would like also to announce that we are ready to accept articles form writers all over the world to give the chance to the whole world to know what we have learned over the years, because after all if we didn’t share our knowledge we will lose our sense of humanity that we don’t want to lose even for a second, I’m open to any questions or suggestions that can improve our blog and of course the services we are offering to anyone starting a new business, so let me get in the subject

Most of you and other business owners may had the ability to start their own business online, everyone who did this, worked so hard, spent a lot time and much effort to bring his business to Internet Planet, but what happens often with most of us that we think that we have done everything correctly, but our sales still the same, then you may ask yourself what’s wrong?, why this awesome Boss who have X website is successful and what did he do to be so famous?!

The answer is very simple, It could be your website Design, Content or Structure and sometimes all of them, but when this happen and you feel that something is wrong don’t be depressed, just smile and think again, I assure to you that the answer can be very simple, you need to know that the whole secret is lying behind arranging your Goals and determining Plans.

Improving Business Online Visibilty Series By Caslay.Com

Stay Up To Date!

The most important characteristic about Internet is its daily progress in a way that makes it very hard to keep up to date with all its newest tips and techniques, in this series I’ll help you to put your feet on the land of Online Marketing, but you may also need to know that you have to keep visiting blogs and reading articles about new techniques so you can make yourself up to date and have a successful business, by continuous reading you will be able to save a lot of money and effort, you will avoid hiring people who will ask you for a lot of cash and giving you a very bad result in return or even using bad methods which will cause to have your website removed from search engine.

Understand the game!

The second point is that even if you are going to hire someone to do Online Marketing for your company or use someone as your Online Marketing Consultant, this series will help you to understand what those people you hire will do to make your website successful and to protect yourself from being fooled by anyone “Knowledge is Power”.

I’m going to share with our readers my own experience in Online Marketing I gained over days and years, I also will give a fully organized details for those who runs their business offline and looking forward to go online and those who already have their online business and suffering a shortage on their sales, so if you don’t have any knowledge about Online Marketing yet, sit your back, take a deep breath and relax, because it’s going to be an interesting journey full of valuable information which will guide you to have not just a successful Online Business, but will also give your some keys of success, which you should follow in your life as a whole.

Advertising History & Netscape Vision

Before Internet Marketing was found the advertising systems were represented in TV and Newspapers, now you can browse the whole world with a few clicks anytime you want, imagine how many people use Google daily to find anything they are looking for, you must know that if online people didn’t see your business on their screens, the result will be losing many clients (What about only 20 more clients come to visit you daily?, this is definitely more profit than your current).

Netscape was one of the first Internet Service Providers in the world “Known now as AOL”, they have seen internet with another new prospective, one which wanted the internet to be a better place for buyers and sellers, August, 1995, witnessed the launch of Netscape Shares, within weeks public interested has incredibly increased and business owners joined this new field that brought them more sales than they expected, nowadays Internet Services become very cheap in many countries, as a result it increased the number of people who will be able to be affected by Internet marketing while they spend most of their day hours online.

What types of marketing you should use?

There are many forms of Online Marketing, it depends on the one you ask what Online Marketing Means?!, there’s a someone who will tell you that it’s placing ads and banners on other websites which will increase the number of your website visitors, another one will say; it’s selling a products or services of other companies online which is also known as “Referral Program”, then you get an email tells you that you can make a huge wealth over a couple of nights by selling “a specific form of Online Marketing program” and this is another method of Online Marketing which depends on using you and wasting your time.

As for me I will tell you that Online Marketing is just using all the possible legal methods and techniques which will help you to make your OWN Business more successful and much larger than what you have at the moment, don’t waste your efforts selling other companies products, you can spend more effort making your own website and selling your products, but this way you will for sure improve your income rather than selling other people products or services.

So, now you know that thousands of Online Surfers can see your business online everyday, but you don’t know how to tell them who you are and what you can do, you could be better than many other successful competitor who are selling a service or product which is not better than yours, but they have found the little secrets of attracting customers and making them addicted to their stores and websites, keep following me to continue this wonderful journey in the land of Online Marketing, where the word Impossible makes no sense!