More with the Firebrands tag

For the BBC, it has been a time of milestones. The 90th anniversary of the British Broadcasting Corporation’s very first transmission – planned to be met by all 60 radio channels playing in perfect unison – was greeted instead with…

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Luxury brands never needed the hard sell before. Exclusive and elusive auras have cemented names like Armani, Chanel and Burberry as the very pinnacle of aspirational brand. But in recent years, economic crisis and rapidly changing consumer habits have been forcing brands…

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Over the past fourteen years Moving Brands has pioneered and championed new technologies, from the world’s first satellite television broadcast to 3D chocolate printing, all in the pursuit of understanding this fast moving world. We’ve spent the past year developing…

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The mission, ‘to create a better everyday life for the many people’ is a bold statement for a brand best known for flat pack furniture and Swedish meatballs. Ikea’s low prices and do-it-yourself offering has, for over 30 years, enamored…

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‘Don’t be evil’, the unofficial Google motto has served them well over the years. A little more palatable than the corporate mission ‘to organize the world’s information and make it universally accessible and useful.’ But both cement the intentions of…

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A human liver; a mans forehead; someones soul; a baby’s name; Jesus toast. These are just some of the more obscure items that have been up for sale on eBay (the human liver was later removed due to the illegality…

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Selling the dead is most commonly associated with the likes of 19th century opportunists Burke and Hare, not modern-day multinational corporations. However there appears to be a lucrative trade in the profession. Michael Jackson died over 3 years ago, yet…

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Patent disputes. That’s what seems to be the order of the day with smartphones at the moment. Who stole whose technology? Which products should be banned? Who should pay who damages?…. Who really cares? Smartphone companies certainly do, however for…

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One commonly held celebrity myth is that Walt Disney was cryogenically frozen when he died in 1966 in the hope that he could be thawed out when there was a cure for the lung cancer that killed him. Unfortunately this…

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For Nivea, nostalgic feeling is an important brand asset. Since 1930 (1882 including the original, Beiersdorf emulsion creme) the brand has relied on trust, loyalty and a relatively unchanged identity to bring in sales. The newest tagline ‘Feeling closer’ began…