FIVE REASONS WE LOVE BJÖRK

After over 20 years of breaking boundaries in art, technology and most importantly, music, New York’s MoMA has opened a huge retrospective dedicated to the wonderfully unique Icelandic superstar Björk. We’re celebrating the start of the exhibition by remembering all the reasons we believe Björk is simply the best.

Photo: Fotex / Rex

1. SHE’S GOT STRONG FASHION GAME
From the Big Time Sensuality video, where she worked a ’90s-fabulous combo of a floor length nightie, cropped mohair jumper and a head full of mini buns, to her notorious swan dress on the Oscars red carpet – Björk has never been one to play it safe when it comes to fashion.

3. SHE’S A TECH PRO
After putting out her last album Biophilia as a 10 part app that bridged the gap between nature, music and technology – Björk has now upped her game in the techno stakes and is releasing the next video from her latest album Vulnicura on virtual reality device Occulus Rift – the very same tech we used at Fashion Week for our AW14 show.

Photo: Courtesy Everett Collection / Rex

4. SHE PUTS ON A GOOD SHOWAs experimental with her live performance as she is with her music, Björk has played with a troop of dancing stuffed animals (for Top of the Pops), with all-female choirs and orchestras, against a backdrop of supersized visuals of earth and space (at Bestival in 2011) and at seven months pregnant, with her first band Kukl.

5. SHE LIKES TO GET HER ACTIVIST ON
Björk spends the majority of her time in her home country of Iceland – which she works hard to protect. As well as setting up funds and putting on concerts to conserve the natural environment, she has also worked with UNICEF to help victims of the 2004 tsunami in Southeast Asia. What a woman.