Banana Republic Adds Mad Men Line

Feb 07, 2012

Banana Republic, has partnered with AMC for a second Banana Republic Mad Men capsule collection, which launches exclusively at the retailers North America stores and on the company's website March 1. The line supports the season five premiere of "Mad Men" on AMC on March 25.

Banana Republic launched its first Mad Men collection in August 2011. The spring collection features more than 40 pieces of apparel and jewelry for men and women and embodies the style tenets of the time, including polished sportswear and chic essentials.

Both lines are designed in collaboration with the show's costume designer Janie Bryant.

"It's been a fantastic experience working with Janie again on this new spring capsule," says Simon Kneen, creative director, Banana Republic. "We continually find fresh ways to reimagine stylish work wear for our customers. Spring delivers a whole new palette and gave us an excuse to draw from different scenes and wardrobe from the show as inspiration. Janie's perspective was invaluable in helping us create a collection that is both chic and modern, while remaining true to the aesthetic of the 1960s era."