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Want a ski bargain? Go to Italy

With European ski resorts eagerly embracing the best start to the winter season in years, the cost of an Alpine ski holiday has dropped by more than £100pp.

"Last season was one of the worst on record for snowfall in Europe," says Mike Greenacre, of Cooperative Travel. "As a result, advance bookings for long-haul destinations have rocketed, with demand for Canada increasing by 100%.

"At the same time, European prices have tumbled, which means that last-minute bookers can capitalise on this early snowfall and get on the slopes for much less."

The best deals are in Italy, where the average price of a ski holiday has fallen by 18% compared with last year's prices. Last year, the average cost of a week in the resort of Sauze D'Oulx was £710pp - this year, it's £597pp, a saving of £452 for a family of four.