EMPIRE LIFESTYLE

Ola "Mr Tux" Abitogun is the Creator of myEmpirePRO. We talk about real estate, wholesaling houses, entrepreneurship, building empires and more.
He is a computer engineering and engineering management graduate from New Jersey Institute of Technology; class of 2004/5. He was born in Dallas Texas and raised in Nigeria.
Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly he is husband and father to their 2 Boys.
Ola is personally responsible for $3+ Million in revenue within his first 24 months and continues to shatter through caps since. He has also been personally involved in helping 1,000+ entrepreneurs around the world.
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Empire Lifestyle Secrets
http://myEmpirePRO.com

True motivation comes through leading by example. Do what I do; not what I say.

When you keep doing exactly what you want your front line team members to do like marketing, prospecting, recruiting and producing, those who are meant to be motivated will automatically get motivated.

You superstar real estate wholesalers will get motivated simply from watching your production.

Those who do not belong there will be spat out in order to reserve and preserve energy and resources for those that will multiply them in your organization.

In traditional network marketing, this is called staying the phase 1. The opposite of phase 1 is management mode.

At some point, it will not make sense for you to be in phase 1 from a productivity stand point. Until then stay in phase 1.

QUESTION - “Hello coach. So about one year ago, I caught that team building bug and I got my friends involved.

The problem is that I ended up getting burnt out just from trying to get them to do their daily reach outs. Eventually, they dropped off one after the other slowly.

I stopped calling them. These were my close friend who pretended to be interested in making money.

I was on my 3rd deal when I started building the team. Unfortunately, it also seems like business slowed down for me too so I couldn’t brag about closed deals too.

I am conflicted. Should I focus on just doing the one man thing? Thanks. I love your videos.”

Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.

He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.

Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.

People with degree more than a thermometer tend to be uncoachable. I used to be one of them.

I have a Bachelor of Science in Computer Engineering and Masters of Science in Engineering Management.

I don’t really regret things in the past but I really wish I did not waste those 6 years on these pieces of card boards.

However, the least that you want from individuals you want on your team are people with hunger for more education and determination for inevitable success.

At the end of the day, it is not about education or talent. It is about work ethics.

People that can follow simple instruction and see a process all the way to the end and work hard at getting better and being the best at it… will always succeed.

Question - “I feel so ashamed to even be writing this to you. After spending 9 years in college and finally acquiring a PhD, I finally got it.

9-5 ain’t going to do it. I am struggling to not consider all that time in school a complete waste of time and regret. I think I have an idea what your opinion on that is.

But anyway.

I decided to learn house flipping and real estate investing after watching a late night informercial. I went to the seminar, bought all the material… I spent over $700 and it came with a 2 days workshop bonus.

I had not being as excited as I was finally doing something for me. But 3 months down the line… I feed dumb AF.

I hear stories all the time of high school drop outs making a killing in this. Why won’t a whole PhD holder such as my self figure this out? It makes no sense.

Anyway. Can you relate and what’s the hardest and most difficult thing about house flipping and how did you overcome it?”

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ABOUT YOUR HOST ::::|

Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.

He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.

Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.

Create a user guide and/or a system that does the motivation work for you. Plug your team in on it.

If they are supposed to be in your team, your user guide and system will wake them up to the reality of your team being a REAL business.

It will motivate them.

You do not have time for babysitting henceforth. When you know better that you can use books and systems to motivate your team while you are not there physically, your time becomes worth more than money itself all of a sudden.

It’s called leverage.

QUESTION - “Hey coach, I had to fire the dude that was assisting me so I met with another guy, I knew be might be though because he seems to have some experience with the business. He just kind of lost everything in bankruptcy recently.

But I noticed that it’s hard to schedule time to cover the training I have to go through with him. He also said in a text to not that he can only work 2 days a week.

This was last Thursday and today he’s all over my text with an ultimatum for the training session within 24 hours. He now wants to meet me for tomorrow.

I have not responded. I can’t deal with this… it all seems wrong. What am I doing wrong? Could this be a good candidate?”

Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.

He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.

Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.

Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.

He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.

Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.

Duplication is doesn’t exist when it comes to success in flipping real estate. This is something we need to discuss because in the traditional business world, you are going to hear the word duplication all the time.

Recruit 2 and the 2 recruit 2 and so on and so forth, at the end of 12 months; you have 8,000 people in your organization.

You hear things like anyone can do it. You may even here things like everyone can become successful in flipping real estate.

I really wish I could tell you that it works exactly like that but unfortunately, it is NOT even close. Not everyone will make money from flipping real estate. It’s a top 3% activity.

But it is the same as every other profession. Everyone will not succeed in life but the choice is ultimately yours to prequalify for the studs and separate the duds.

Think about it.

I went to school for Engineering. Factually, not everybody that got started in the freshmen year of that program finished with that degree or even any degree at all.

Many students went on to change majors, many people stopped school totally; it is the same thing in life.

It is the same thing in your profession especially when entrepreneurship skills are required.

Question - “I run a nice size operation flipping real estate. However I am struggling to keep up with things.

About 6 months ago, I asked my childhood friend to partner with me to make things easier. Essentially, I split deal profits with him.

To cut a long story short, my friend and I do not talk any more. Some money went missing. I also found out some of his plans to sell my leads to competition.

The saddest part about all these is that I went out of my way to help a friend, created tutorials for his daily activity, even trained him opportunity to make commissions. At the end, he betrayed the trust.

Do you have a team that help you in your business? If so, how do you manage trust in your organization?"

Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.

He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.

Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.

Flipping homes as a one man business will get old at some point. But you can build a home flipping business system by leveraging team building and other people’s resources.

So you need quality people who can even become business partners. Involving random and anybody won’t help. Even most of your loved ones will not qualify.

From my first 2 business launch get together, I enrolled 2 people from 23 who attended as business partners. I was excited. It worked.

Guess what, the first one called me on the 2nd day to inform me of her intentions to quit right away. The 2nd person, cut his losses and just did not want to do what I did which was a proper business launch.

As I said in my other video about “exposure is everything”, you need to pass quite a few people through a prequalifying process in order to find solid 3 - 5 business partners. . Today there is a better way to attract quality people. 1000’s of people are searching online daily how to supplement their income and how to start a business.

Let’s be honest.

Your 24 hours is never going to be enough to build a sustainable business. By the time you work for 8 hours, you will need to rest.

When you build a team of 3 - 5 superstars like you, you will be in a better position and you can leverage their time and possibly their money in not just making money, but building a home flipping business system from it.

You can even make money from 100 hours per day without being personally and physical involved more than necessary. That’s called leveraging other people’s resources.

Question - "Is quitting my 9-5 the only way to succeed in flipping homes? I literally don’t have any time left to market much less close deals.

I joined the business under the impression that I could do it on a part time basis. However I hear a different story on the amount of work and resources needed to make this work.

So I’m starting to wonder if it is possible at all to close any deals when I can’t even find 15 hours in the week to run this. Please advice."

Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.

He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.

Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.

When people are conditioned to seeing a particular object over and over with no particular value added to them, they subconsciously stop seeing it all together.

People acquire that natural thing that they just never see banners from strangers.

It’s a noisy marketplace and you will not stand out when there is no value based relationship involved with your advertising.

The direct mail that you send out to potential motivated seller can end up in that banner blindness box. In fact, it will in most cases. They end up in the garbage.

If they don’t know you personally already, you are only going to be annoying them by sending the typical “call me to help you” type of letters to these folks.

OR WORSE… they don’t even see it at all because of the banner blindness.

Instead of the traditional direct mail, send access to something of value online such as an ebook in exchange for their digital contact information. Use the 3 C’s formula.

When they end up in your tribe because you’ve demonstrated being a person of value to them, simply continue to build the relationship equity until they pick up the phone and call you. This should be happening at scale.

Question - “I send my direct mail every 2 weeks for the past 7 months. I am not very happy with the response so far. I was sold on wholesaling real estate being easier than this.

And to make matters worse, I have not closed one deal. I spent over $15,000 on the training I took plus the events I attended. I really need this to work out.

I mail preforeclosure and expired listings. Can you share a tip or 2 on how I can recoup my investment thus far and start closing deals?

Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.

He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.

Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.

Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.

He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.

Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.

“Are you looking to sell your home?” There is absolutely nothing wrong with asking that simple question while prospecting for a real estate wholesaling business.

Afterall, you are seeking to help a motivated seller offload a property right?

But there is one simple problem. A person that you feel the need to ask that question from is not pre-qualified. You can expect to get a negative answer when you haven’t taken the time to target the right audience for your products, services and opportunity and pre-qualify them.

There is someone out there who already wants what you have to offer. It’s your responsibility to create marketing that targets the right market with your message via the right medium.

I cover this in details in the 3 P’s segment of these book and my video channel. Google “The 3 P’s OLA Tux Abitogun” for more information.

QUESTION - “Hello OLA. So I’ve been getting these calls for a while (months… almost a year) and was never able to set an appointment.

Finally 2 weeks ago, I was able to set an appointment with a lady who seemed very nice and motivated over the phone. I was very excited because I am so ready to close my first deal; as in yesterday.

When I got there, she turned cold turkey on me. She didn’t sign my contract. It felt like she had actually made up her mind to not sign anything.

After trying multiple attempts to get her to sign, she finally took the contract and said she needs a lawyer to see it. I gave her the contract.

Well, she has not picked up the phone since then. What am I doing wrong here? I’d love a few tips to help get to my first closed deal. Thanks.”

Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.

He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.

Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.

Some of the people making the most money during the oil boom were those selling the drills, the tools and how to use them. In the same token here, you want to learn how to teach people how to solve problems related to your industry. I want to show you how to do that.

In your traditional real estate wholesaling business, you have been trained to go out there and find distressed properties with distressed owners. That’s nice and all but if that’s all you do, you’ve be leaving significant amount of money on the table.

Newcomers and newbies are coming into the business on a regular basis after you. Thanks to the gurus and the seminars around the nation. That means you have more longevity in the game more than somebody. Sadly, most of this newbies will lose money, quit and go back to their regular life.

Why can’t you be their mentor? If you can become a mentor, for some of these newbie, not only would you be able to create a fortune from the simple concept of leverage and team building, you may also be able to create new sources of income eventually selling books, course and coaching programs. It’s called leverage.

In other parts of these book, I dive a little deeper into the I.L.D.T full income potential formula. Invest, Learn, Do and Teach. There is a saying…

“To teach is to learn twice…” ~ Joseph Joubert

QUESTION - “Hey OLA. I feel like cashflow is very hard in the wholesaling business. There are more competitions showing up on the scene daily.

How do I know? Well, my local REIA meet up is flooded every week with newbies. That makes me wonder if there are enough opportunities to go round.

It’s also hard not to relate the lack of consistent cashflow and deal flow in the business to that. There are new bandit signs going up daily and quite frankly, it’s annoying.

How would you suggest that we navigate this climate profitably? Thanks for your videos. Loving it.”

Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.

He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.

Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.

I went to school and got masters in Engineering Management. I heard “systems” over and over and over again and I got so Fed UP. I got the point…

I can’t run a business without a system.

You’ve got to have a system in place that helps you to prequalify the prospects that call you through a process that ensures they are truly motivated if you want to put houses under contract for wholesaling often and effortlessly. You are in a sorting game.

We are not in a game where you tell everybody that you can save their home from foreclosure or that you can buy the home no matter what. There is no question that you can help a truly motivated seller. That’s just the reality; but only if they are truly motivated.

When you believe that from the “get go” as a master marketer and prospector, it is easier to know that NOT everybody that comes your way will become a piece of real estate under contract for wholesaling. So if you don’t have a system that help you expose your business somehow to 3-5 prospects daily, you will never build a business.

I said “daily” for a particular reason. If you expose your opportunity to 3 people today and wait a whole whopping week to expose to another 3, your chances of success will be dramatically reduced.

You will get tired with that level of momentum. It’s mediocrity.

“Hope deferred makes the heart sick, but a dream fulfilled is a tree of life. Proverb 13:12”

Think about it this way too. If you go to the gym today and you don’t go for the next 5 days, you are not going to get the kind of results that you are looking for. You will eventually quit also; at least until it’s time for another new year resolution… lol; SAD.

As you market in your real estate wholesaling business, you want excitement in the process. If you lack momentum, you will quit. If your results has no momentum when you are starting off, that’s okay and here is why.

That’s the part of your real estate wholesaling business you cannot control. In your business, you have the input and you have the output. The result is your output.

You can however control your level of input in your business. There are multiple ways that we can categorize input in your business. One of my favorite ways is to categorize it is into time or money input.

You are either investing money or time into your real estate wholesaling business at any point in time. If your results are lacking momentum, turn-it-up on the input end.

You can increase input of money, time, leverage, tools and more. Massive momentum is paramount. With today’s simple to use technology and systems, it’s so easy.

So leveraging systems is as important as daily and consistent exposure. Don’t worry. By the time you finish reading my book 10-15 times, you will be well equipped with the knowledge you need to expose your business leveraging systems for massive momentum even while you are sleeping.

As I said earlier when you lead with free, consistent and valuable information, it positions you as an expert. Your prospects will be excited when you capture their information and then you will get picky and see if they match the quality of motivated sellers and/or clients that you want your business to be serving. It’s your choice.

Not everybody will be qualified to be served by you. Not everybody is going to be ready or hungry enough for success. Not everyone will be able to go through the process that’s necessary to get good results from the solution you would be offering.

Not everyone is a motivated seller and that’s okay. Massive exposure and systems will result in massive momentum as you will be spending your time with motivated sellers only.

QUESTION -“Hi OLA. I’m so glad I stumbled across your videos. I am getting ready to cut my losses. I spend a couple of tens of thousands dollar about 13 months ago on wholesaling real estate 2 days seminar.

I was sold completely on the idea of making $20,000 per deal. I was hoping that this will help me pay off my student loans and create a better lifestyle.

Now I am appreciating the life I have already as this is getting a bit stressful for me. There is a new guru every week when I go to these meet ups trying to sell another program.

Honestly, I’m still in because I’ve closed 2 deals in this time period in partnership with other local wholesalers. I only made $3,000 each.

I can’t live on $6,000 in 13 months, so I am not sure if this is worth it. I need things to move a little faster for moving forward to make sense to me.

Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.

He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.

Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.

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When it comes to marketing your product, services and offers, you want to be fishing. You are putting valuable information out there first and then you can work with those who respond to it.

When you are fishing, there is a process. It starts with offering the fish some bait on the hook first, then you are to be able to catch them ALIVE.

When you catch them alive, you are now able to see if the fish fits what you are trying to offer which is obviously a HABITAT inside your stomach… LOL.

If they are not good enough, you throw them back into the water alive. At least, you did not kill the fish pointlessly.

In real estate wholesaling, you are seeking 2 different types of prospects.

Let’s use the first type as an example here; motivated sellers. You are seeking motivated seller with a distressed property. What’s the bait here?

What information would a motivated seller with a distressed real estate property be dying to gain access to?

It could be information on how to sell a house fast or information on how to avoid foreclosure or many other information you think this type of person should have.

You need to be the first one in line publishing and offering this information for free. This information include answers to their biggest questions and path to solution of the underlying problem that turned your prospect to a desperate seller.

This published information is the bait that will attract clients who are well educated about a possible path and why you are the right person for them to work with or sell their house to at 50 - 60 cents on the dollar.

QUESTION - “Hi OLA… I launched my business about 10 months ago or so I thought. I haven’t closed my first deal yet and I am getting tired.

I send out about 100 letters every week but the calls I am getting are crappy. These are mostly people that seems to be not serious about selling the house.

I brought this up on another channel and someone answered my comment that I should call back and follow up every week. Honestly, the conversation just get worse. I even got cursed out.

I know that I need leads. Do you have a suggested source of quality leads? I just feel like I am talking to the wrong people. Thanks for your videos.”

Ola "Tux" Abitogun is the Creator of myEmpirePRO. He became a FULL TIME entrepreneur in October 2006.

He is a computer engineer and an engineering management graduate from New Jersey Institute of Technology; (NJIT) class of 2004/5. He was born in Dallas Texas and raised in Nigeria by his Nigerian parents. He considers himself a proud Nigerian American.

Today, he is a marketing addict, trainer, marketing and business consultant, real estate investor and all around serial entrepreneur. Most importantly, he is husband and father to their 2 Boys. The professional work he is mostly proud of is personally helping 1,000+ entrepreneurs around the world reach greater heights in their careers.