Taco Bell is launching a themed hotel pop-up — Here's how to get a room

Abigail Rosenthal, GateHouse Media

Thursday

Jun 20, 2019 at 11:32 AM

Taco Bell fans, hold on to your Doritos Locos Tacos — Taco Bell has created the destination of a lifetime for the die-hards out there. A four-day hotel pop-up themed around the fast food chain is coming to Palm Springs, California.

Taco Bell is turning an existing hotel at at 333 E. Palm Canyon Drive in Palm Springs, California into The Bell: A Taco Bell Hotel and Resort. The pop-up lasts Aug. 8-12 with 70 rooms available each night and no minimum stay required.

The chain seems to have a lot of surprises up their sleeves, including live performances, movies, different activities each day, a salon and twists on your standard hotel amenities, like a Taco Bell breakfast in bed. Plus, exclusive menu items are set to make their debut at The Bell.

“The hotel draws on Taco Bell’s vibrant palette to create a unique and flavor-filled destination that is the ultimate expression of the brand, unlike anything the brand has done before,” Taco Bell’s Senior Director of Retail Engagement and Experience Jennifer Arnoldt said in a statement. “We’re excited to give a peek into Taco Bell’s first hotel that is truly Taco Bell luxury at a value as we evolve how fans can celebrate with the brand this summer and beyond.” Are they saying there could be more Taco Bell hotels? Only time will tell.

Reservations open up Thursday, June 27 at 10 a.m. PT / 1 p.m. ET on the hotel's website, so get that clicking finger ready. Pricing starts at $169 per night.

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