4th Goldthwaite Music Festival

The Mavericks

$30 - 18x24, 2 Color Letterpress

About Us

Who is f2design?

Well, we’re not a world-wide, mega million dollar, corporate machine and that’s for sure! We’re just two simple people. Dirk and Carol Fowler. In fact, that’s how we got our name. Two Fowlers = f2. Clever, huh? We live and work in sunny Lubbock, Texas. We kind of like it here. It’s quiet.

Once Carol met Hermann Zapf. She was pretty excited about that because she likes type… A LOT, and turns out so does Mr. Zapf. Carol likes to make type look pretty on brochures and other foldy things with lots of words on them. Her clients like them and make lots of money because of her. Not too many people care as much about letters as she does. That’s a good thing.

Dirk makes a whole bunch of posters using an antique letterpress. Some folks say he’s like an old man stuck inside a young man’s body. What they don’t know is, he’s really not that young anymore. In 1979, Dirk had a drawing published in Jack and Jill magazine and his Grandma called everyone in the county. He’s had a bunch of stuff in a bunch of magazines and books since then, but that one is still his favorite.

What is f2design?

We are a full service, modern graphic design studio with a twist. Sure, we can design your corporate identity mark (and we’ve done plenty) or your product catalog, but we specialize in small edition, hand made design for creative individuals and companies. The way we see it, there are no “small” clients. At f2, our motto is “Everyone deserves good design”, and that’s not just something we say, it’s something we live. Give us a shout and let us show you how we think.

What’s the deal with the posters?

The deal is, the posters are all hand printed in very small editions. Most are letterpress printed, but a few are screen prints. The posters are limited editions and once they are gone, they are gone for good. Due to the printing method, you may see the occasional small smudge or smear. We don’t consider these to be flaws. We like to think of them as “extra art”. The “extra art” lets you know that these are indeed, unique, one-of-a-kind items, not to be confused with mass produced digital print outs.

Letterpress printing was good enough for Johnny Gutenberg back in 1455 and it’s good enough for f2 today. We hope you like our stuff! Look around and come back often. The presses always have fresh ink on them.