Berkeley Squirrels

Color

Beyond our logo, color is the most recognizable aspect of our brand identity. Our brand colors reflect our bold, diverse community. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Berkeley brand.

The Berkeley color palette has two layers: primary and secondary palettes, each with its own subgroupings of colors.

Our color palette has been modified for use online. Six of our original brand colors—Founder’s Rock, Medalist, Lap Lane, Soybean, Pacific and Bay Fog—have been altered subtly to insure web accessibility.

When using color builds, always use the color values listed. They were adjusted for the best reproduction in print and on screen and do not match Pantone® Color Bridge breakdowns.

Using Color

It is important to maintain a sense of hierarchy, balance and harmony when using the Berkeley color palette. Our color system is extremely flexible, but exercise restraint. Unique and exciting color palettes can be created from as few as three or four colors in addition to the primary Berkeley palette. View color guidelines

Adobe Swatch Exchange (ASE) files

InDesign, Illustrator and Photoshop all support the exchange of colors via ASE files. Load these color files to your program to easily access the Berkeley color palette.