Benelli Presents the ETHOS—The Perfect Balance of Art and Technology

Benelli proudly presents the next generation of its Inertia Driven autoloaders. This elegant new semiautomatic 12-gauge shotgun is called the ETHOS—the perfect balance of art and technology. The ETHOS is the culmination of Benelli’s latest innovations, refinements and design superiority, all centered around the core—Inertia Driven System—the most reliable shotgun operating system ever created.

The ETHOS is built on a new platform that combines form and function for improved ergonomics, the ability to cycle the lightest loads, even 7/8 ounce, and a patented Progressive Comfort® recoil reduction system that provides less felt recoil. ETHOS stocks are cut from beautifully figured AA-Grade European walnut and are designed specifically to incorporate the patented recoil reduction system, an unobtrusive, lightweight simple system that self-adjusts to any size load.

Benelli’s dynamic new design includes a patented easy locking system. This features a detent mechanism that has been added to the bolt body, guaranteeing the rotating bolt head will lock up even when the bolt is eased forward without force. A new two-part carrier latch, beveled loading port and redesigned carrier ensures that shells glide into the magazine faster and easier. A new larger bolt release, and easy access cartridge drop lever promotes speedy operation for quick handling even when wearing gloves. The ETHOS’ distinctive style and excellent balance results in a faster mount and instinctive handling.

The ETHOS features a replaceable carbon fiber rib that reduces overall weight. The interchangeable front sight enables shooters to quickly switch between red, green or yellow fiber-optics, which are supplied with the gun. A newly patented anti-seize magazine cap incorporates a synthetic bushing in the magazine cap, preventing it from binding in foul weather or dusty conditions.

“The superbly balanced ETHOS is designed with all the features that make this latest Benelli semi-auto not only a pleasure to shoot, but also a beautiful gun to own,” said Tom DeBolt, Benelli USA VP of Sales. “Shooters will enjoy the benefits and pleasure of handling and shooting a top-quality semi-auto shotgun that embodies the perfect balance of art and technology to specifically meet their needs, whether it be for upland birds in the field or clay birds at a range.”