Author: Mark J. Burns

NEW YORK — LiveLike CEO Andre Lorenceau recently argued that the latest technology advancement from the company is a feature that live virtual reality around sports needs as an overall broadcasting medium. LiveLike and FOX Sports are currently streaming a series of three CONCACAF Gold Cup matches live in VR including the championship match on […]

In the time it takes for a Major League Baseball hitter to blink, he has roughly a third of that time to see a 95 mile per hour fastball and respond before it reaches the plate. So it makes sense then when a recent vision and eyesight study conducted by Dr. Daniel Laby — the […]

Thanks to expanded offerings from Blueprint for Athletes, the Quest Diagnostics biomarker testing service, fitness enthusiasts can now do their own biomarker testing without having to leave their couch. The service gives athletes and consumers insights into their own biology to improve their performance. After the purchase of a Field Kit, which includes a Mitra […]

NEW YORK — With technology corporation Intel becoming the 13th Olympic Games partner, Chief Executive Officer Brian Krzanich said the company, together with the International Olympic Committee, is “ushering in a new era of experiences fueled by technology.” Krzanich was joined on stage by IOC President Thomas Bach at the official unveiling of the seven-year partnership, which […]

At The Battery Atlanta, a new mixed-use development that Atlanta Braves fans walk through as they head into SunTrust Park, people now can’t miss the new 7-foot tall curved LED display encompassing a giant metal baseball. It’s one of the many unique features within the newly-opened ballpark, which has technology for people of all ages. […]

New Balance and Zepp, a digital sports training device and sensor company, are now bringing gamification to consumers through the launch of the NB HitClub. The new integration, which is the first time gamification has been integrated into any Zepp product, will give Zepp Baseball and Softball users an opportunity to take swing challenges, compete […]

NEW YORK — If Shaquille O’Neal isn’t getting in at least his 5,000 steps a day, the four-time NBA champion admittedly feels a little lazy. According to O’Neal — who has been a regular Garmin smartwatch wearer — he wishes he had access to wearable devices now on the market during his 19-year career, maybe similar […]

Swansea City FC sits in the lower half of Premier League football clubs in terms of annual player spend, and as a result, it has to get scrappier and strategic with how it maximizes its talent on the pitch. That’s where Performance Director Richard Buchanan and his support staff of physiotherapists, data scientists, psychologists, sports […]