9 Ways to Amplify Media Coverage

Securing favorable media coverage of your company or product has traditionally been one of the hallmarks of success in our business. Earned media is never guaranteed, which is why when coverage does occur, there are a number of steps you should take to seize—and amplify—the moment.
In our experience, few organizations recognize that the moment a story appears is when the real work begins. In our increasingly stratified news diet, there are plenty of people who missed the initial video clip, … [Read more...]