Avios first major UK loyalty company to launch rewards skill for Amazon Alexa

Avios has announced the introduction of its new skill for Amazon’s Alexa Voice Service – making it the first major loyalty company in the UK with a skill on the device. Amazon’s Alex Voice Service is now available in the UK through Amazon’s voice-controlled speakers, Amazon Echo and Amazon Echo Dot.

Alexa is the brain behind Amazon Echo and enables customers to play music, get information, news, sports scores, weather and more, just by asking. Alexa also provides capabilities, or skills, that help customers to interact with services in a more intuitive way, using just their voice. Avios has worked with Amazon to create the first skill that enables Avios Travel Rewards Programme customers to get their latest Avios balance; by simply asking Alexa a question, they can learn how many Avios are in their account, how many Avios are needed for a particular reward and ask for suggestions on how to boost their Avios balance.

“Avios is passionate about embracing new technologies that enable our customers to interact with Avios in new and innovative ways.” said Paul Miller, Director of Strategic Innovation at Avios. “We believe that working with Amazon to offer the Avios skill for Alexa will increase our ability to make recommendations that will inspire customers to travel using their points.”

“Customers love the convenience of getting updates on an ever-growing range of topics from Alexa, and we’re thrilled that Avios customers can now learn about their Avios rewards as well,” said Rob Pulciani, Director, Amazon Alexa. “The Avios skill lets customers interact with their Avios account in a completely new way, so they can easily find out how many Avios they have, what they can get with their Avios, or how manyAvios are needed for a particular reward—simply by asking Alexa.”

Alexa is a cloud-based voice service and is always getting smarter. The more customers use Alexa, the more she adapts to personal speech patterns, vocabulary, and preferences. Alexa also adds more functionality, every hour of every day.

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