About

The Internet is now ubiquitous. One result is massive customer migration from traditional distribution channels to web and mobile. This presents both significant challenges and many opportunities for businesses today.

I am passionate about leading consumer-focused organisations through digital transformation to deliver sustainable commercial growth. I’m hugely admiring of those enterprises that have embraced the massive disruption taking place in their industry today; and thrived as a result.

I’ve specialised in leveraging data to better understand customer behaviours in order to shape effective product and marketing strategies to acquire and maximise the lifetime value of customers, across digital and retail channels.