Director/PDMR Shareholding

As disclosed and described in the Remuneration report of the 2011 Report Accounts certain directors and executives of the Company have been granted share awards as set out below.

ITV plc Deferred Share Award Plan (the "DSA")

On 28 March 2012 awards were made over ordinary shares of the Company under the DSA, based on the achievement of performance targets under Annual Bonus arrangements in respect of the period from 1 January 2011 to 31 December 2011.

One third of the Annual Bonus is awarded as restricted shares which will not release until 28 March 2015. One third is awarded in cash with the balance as a mixture of cash or shares, the share element as a Voluntary Share Award. Voluntary Share Awards are matched on a 1:1 basis with a Matching award under the Performance Share Plan (see below).

Details of the awards are set out below.

Directors of the Company

Name

Total shares awarded

Adam Crozier

715,669

Ian Griffiths

351,610

PDMRs of the Company

Name

Total shares awarded

Paul Dale

70,870

Andy Doyle

105,656

Mary Fagan

64,834

Peter Fincham

370,135

Andrew Garard

158,302

Fru Hazlitt

225,734

Kevin Lygo

385,612

Simon Pitts

39,955

ITV Performance Share Plan (the "PSP")

On 28 March 2012 awards were granted as nil-cost options over ordinary shares of the Company under the PSP in the form of a Matching Award. The options will become exercisable on the third anniversary of date of grant, 28 March 2015, subject to the achievement of performance conditions. Details of the awards are set out below.

Directors of the Company

Name

Total options awarded

Adam Crozier

238,557

Ian Griffiths

117,204

PDMRs of the Company

Name

PSP Award

Andy Doyle

35,219

Mary Fagan

32,417

Peter Fincham

123,379

Andrew Garard

52,768

Fru Hazlitt

45,147

Kevin Lygo

128,538

Simon Pitts

33,387

For further information please refer to the Remuneration report in the The Report and Accounts 2011 now available on the Company's website at www.itvplc.com/investors