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What is location based analytics? What gets measured, gets managed. Peter Drucker Mobile location analytics (MLA) is a type of customer intelligence (CI) that tracks smart phones and other Internet-capable computing devices as they move through a store....

There is no doubt that mobile marketer’s key objectives always include increasing consumer engagement, sales and loyalty. To achieve these goals, they use mobile advertising to build relationships with consumers and engage them by asking them to do...

There are many forms of engagement through push notifications. Try one or more from the following based on your app and its customers: 1. Getting users back. Customer retention is an important metric when tracking traction for your app. The way to bring...

With mobile technology available today through apps and mobile websites, customers can now access information & receive excellent customer service faster than ever. Businesses live and die by their customer service – if you don’t have the right...

With 2012 marking the first holiday shopping season where the majority of mobile subscribers own smartphones, today’s shoppers are better equipped than ever to find the best deals and get feedback about products on their shopping lists—anytime, anywhere....