Defining the Call to Action

The call to action on your page is usually a button with text that prompts your website visitor to take a specific, immediate action. You might see text that says buy now, download today, get a free quote and more.

An effective CTA has three main parts. The first part is the CTA must include an offer that is appealing to your target market.

Lead generation is your bread and butter, especially if you are a sales-driven company dependent on your qualified leads.

To be a powerhouse when it comes to lead generation, you have to have a strategy and stick to it. To grow your business through the lead generation process, you’ve got to avoid mistakes as they can be costly to your bottom line.

Today we’re going to discuss 5 CTA mistakes that kill your lead generation funnels. We’ll talk about them and then show you some ways to avoid them.

Mistake #1: Ambiguous Language

What is ambiguous language? Its language used in your call to action (CTA) that is open to more than one interpretation, may have a double meaning, or is completely unclear.

You want to optimize your landing page, but you don’t have a lot of time to do it. Did you know that there are many tactics that take ten minutes or less that can increase your conversions and help your page ranking? Get your landing page in top condition with these tips.

1. Add High Quality Images

Let’s be honest, no one wants to visit a site that isn’t visually appealing. One of the best things you can do to optimize your site is add a few high quality images. You don’t want to have too many images, but make sure that you have enough to break up your text. The exact number of images you should have on your page depends on the amount of text you have. If you only have a few paragraphs, one or two images works. However, if your landing page is long, having more images is ideal. Be careful not to use too many large sized images, as you don’t want to affect your site’s loading speed. Continue reading “9 Landing Page Optimization Tactics that Take Ten Minutes or Less”

Imagine a father is at the ballpark with his son. Two vendors hear the kid whining about being hungry. One vendor yells “hotdogs!” The other tells the father that he can shut the kid up for $5. He gets the sale. Why? Because he uses targeted landing pages. A bit more advanced strategy for your landing page optimization process.

A targeted landing page speaks directly to the needs of a specific type of customer. It connects on a deeper level because it’s not just yelling “hotdogs.” It’s selling a solution to a specific need – and that increases conversion rates.

When done well, a targeted landing page will always have a higher conversion rate than a generic landing page. There are too many types of customers for a single, generic page to satisfy. The page will yell “hotdogs!” and everyone will wonder “why should I care?”

Target one customer at a time

Let’s say you’re a flood insurance company and you want people to fill out a form to request a quote. You could use a single landing page that emphasizes “coverage you can count on.” OR you could use a different page for each type of visitor.

Remember the last time you bought something at a gift shop? Maybe you were at a museum and bought a commemorative spoon or something? You probably didn’t realize it, but that experience taught you about landing page copywriting.

Landing Page Copywriting at the Museum

Whatever you bought, it was insanely overpriced. But you were feeling good. You were on vacation with the kids. You had extra money. Why not?

About a week later you probably saw the spoon and wondered, “What was I thinking?” The truth is that you weren’t thinking. You were “feeling.”

“Feeling” is stronger than thinking

Everyone wants to be logical. We want to weigh facts, consider options and make good decisions. But many times we don’t.

About Conversion Voodoo

Our online optimization methodologies aren't based on theory. We've been in the trenches like you, creating and running online marketing campaigns for our clients for over 10 years.

Since the beginning, our clients' profits have gone through the roof -- accounting for more than 100 million dollars in sales.
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