Rebecca Dana

The bestselling rap artist, né Calvin Cordozar Broadus Jr. and formerly known as Snoop Dogg, has changed his name yet again, officially becoming Snoop Lion last week at a press conference in a Jamaican restaurant in Manhattan. With the switch comes a whole new identity—as a reggae singer—and a coordinated media push, including a new album and a documentary about the Dogg’s ascent to the top of the animal kingdom.