MTV Movie Awards: Twilight, Bruno vs. Eminem

MTV Movie Awards: Twilight, Bruno vs. Eminem

The MTV Movie Awards, hosted by Andy Samberg, were the usual lackluster, pseudo-hip, mainstream youth alternative to the Oscars–and huge Hollywood marketing opportunity. Summer movies from Paramount (Star Trek, Transformers 2 and G.I. Joe: Rise of Cobra) and Warner Bros. (The Hangover) got promoed, but the big winner of the night was Summit Entertainment, which colluded with MTV and ardent fans to make the awards show a Twilight lovefest, with five wins.

Lanky hunk-du-jour Rob Pattinson dutifully mounted the stage (amid screams) three times to deliver some version of his self-deprecating “I don’t deserve to be adored” routine. He and Kristen Stewart, who are still filming the Twilight sequel New Moon with new director Chris Weitz, pretended to re-stage their MTV-award-winning kiss, but stopped just in time. On Twilight‘s win for best movie, Stewart and ousted Twilight director Catherine Hardwicke butted uncomfortably at the podium, and Stewart and Pattinson stepped back to let Hardwicke do the talking.

The show’s other attention-getter was Universal’s Bruno, as Sacha Baron Cohen delivered the gross-out controversy of the night (assuredly his intention) as he flew over the crowd in a feathered, bare-assed get-up inspired by Barbarella; as he descended, his silver crotch landed in the face of comeback rapper Eminem, who couldn’t believe it and walked out in a huff. (It may have been staged.) Check the video: