Propaganda is information purposely presented to influence public feeling to promote a company, a political agenda or a commercial product. An advertisement can affect the decision making ability of consumers. The propaganda technique used by a renowned brand, Pepsi, has somehow influenced the demand of consumers. Pepsi has used several techniques of propaganda such as testimonials, glittering generalities, plain folks, bandwagon and transfer. The propaganda techniques used by Pepsi are attractive but unclear too. It might have a positive impression on the public but it’sunclear and unfinished comparison might have a negative impression on public too. Is Pepsi successful to attract the customers by its propaganda technique? Firstly, one of the propaganda technique used by Pepsi to attract its customers is testimonial. Testimonials are quotations which attempt to connect a famous or respectable person with a product. Pepsi has done their commercial which shows footage starring Britney Spears. Pepsi started a music video type campaign with Spears to publicize her new album as well as their product. Pepsi tried to grab the attention of consumers by getting the testimony of a celebrity. When local people watch Pepsi’s commercial starring Britney Spears, they get attracted towards it. Britney Spears is one of the famous pop stars. People like her so much that they will like the product too. So, Pepsi tried to popularize its product by making a celebrity endorse its product. Another technique that Pepsi has used in its advertisement is glittering Generalities. Glittering generalities are emotionally appealing words that are applied to a product or idea, but present no concrete argument or analysis. Pepsi used a slogan in its advertisement “for those who think young”. This kind of propaganda often succeeds because many people have a desire not to be different. The slogan “for those who think young” makes the young people think that...

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...Tam Nguyen
21 March 2013
Propagandatechnique and its influences
Generally, we don’t like advertisements and tend to avoid them when we are watching TV, enjoy a music video on YouTube, or surfing on the Internet; but unfortunately, those advisements have affected really much on our decisions. Do you believe it? The truth is that we see over 200 ads a day following the Consumer Reports Website. Additionally, Tony Marlow, the director of strategic insights at Yahoo claimed that: “Ninety five percent of the decisions we make are made at an unconscious level.” As the result, we unconscious store a hundred of advertisements in our brains through the newspaper, TV commercials, magazines and Facebook. Consequently, those “memories” about the ads becomes our experiences and make us believe that we buy the right product at the right place. The marketer or advertiser has researched the consumer’s opinions, and based on those opinions, they create the advertisings with the propagandatechniques such as Name Calling, Glittering Generalities, Transfer, Testimonial, Plain Fork, Card Stacking and Band Wagon and other advertising techniques such as Sex Appeal, Ideal Family, Sounds Good and Repetition. There are a lot more techniques that they use to persuade the consumers, but in my opinion, the most three effective methods impact our decisions are Sex Appeal, Card Stacking, and Ideal Family.
First of...

...PropagandaTechniques in Today’s Advertising
by Ann McClintock
Americans, adults and children alike, are being seduced. They are being brainwashed. And few of us protest. Why? Because the seducers and the brainwashers are the advertisers we willingly invite into our homes. We are victims, content—even eager—to be victimized. We read advertisers’ propaganda message in newspapers and magazines; we watch their alluring images on television. We absorb their messages and images into our subconscious. We all do it—even those of us who claim to see through advertisers’ tricks and therefore feel immune to advertising’s charm. Advertisers lean heavily on propaganda to sell their products, whether the “products” are a brand of toothpaste, a candidate for office, or a particular political viewpoint.
Propaganda is a systematic effort to influence people’s opinions, to win them over to a certain view or side. Propaganda is not necessarily concerned with what is true or false, good or bad. Propagandists simply want people to believe the messages being sent. Often, propagandists will use outright lies or more subtle deceptions to sway people’s opinions. In a propaganda war, any tactic is considered fair.
When we hear the word “propaganda,” we usually think of a foreign menace: anti-American radio programs broadcast by a totalitarian regime or brainwashing tactics...

...seven main propagandatechniques identified by the Institute for Propaganda Analysis in 1938. It also occurs very often in politics and political propaganda. Glittering generalities are words that have different positive meaning for individual subjects, but are linked to highly valued concepts. When these words are used, they demand approval without thinking, simply because such an important concept is involved. For example, when a person is asked to do something in "defense of democracy" they are more likely to agree. The concept of democracy has a positive connotation to them because it is linked to a concept that they value. Words often used as glittering generalities are honor, glory, love of country, and especially in the United States, freedom. When coming across with glittering generalities, we should especially consider the merits of the idea itself when separated from specific words.
Name Calling:
Name calling occurs often in politics and wartime scenarios, but very seldom in advertising. It is another of the seven main techniques designated by the Institute for Propaganda Analysis. It is the use of derogatory language or words that carry a negative connotation when describing an enemy. The propaganda attempts to arouse prejudice among the public by labeling the target something that the public dislikes. Often, name calling is employed...

...PropagandaTechniques
Introduction about PropagandaPropaganda defined as Manipulation of information to influence public opinion. The term comes from Congregatio de Propaganda Fide (Congregation for the Propagation of the Faith), a missionary organization established by the pope in 1622. Propagandists emphasize the elements of information that support their position and deemphasize or exclude those that do not. Misleading statements and even lies may be used to create the desired effect in the public audience. Lobbying, advertising, and missionary activity are all forms of propaganda, but the term is most commonly used in the political arena. Prior to the 20th century, pictures and the written media were the principal instruments of propaganda; radio, television, motion pictures, and the Internet later joined their ranks. Authoritarian and totalitarian regimes use propaganda to win and keep the support of the populace. In wartime, propaganda directed by a country at its own civilian population and military forces can boost morale; propaganda aimed at the enemy is an element of psychological warfare.
PropagandaTechniques are the methods and approaches used to spread ideas that further a cause a political, commercial, religious, or civil cause. They...

...Written Word Used as Propaganda
The Narrative of the Life of Frederick Douglass, an American Slave is an account of Frederick Douglass’ life written in a very detached and objective tone. One might find this normal for a historical account of the events of someone’s life if not for the fact that the narrative was written by Frederick Douglass himself. Frederick Douglass used this tone purposefully in an attempt to use his narrative aspropaganda to convince others to join in the abolitionist’s movement. According to Donna Woolfolk Cross in “Propaganda: How not to be Bamboozled,” propaganda is “simply a means of persuasion” (149). She further notes that we are subjected daily to propaganda in one form or another as advertisers, politicians, and even our friends attempt to persuade us to use their product, vote for them, or adopt their point of view. Propaganda is usually considered in a negative sense. However, when viewing propaganda as just persuasion, one can readily appreciate that it is neither good nor evil; the good/evil effect is the direct result of the purpose for which it is used.
Politicians and leaders have usedpropaganda to further their goals; Hitler’s use of propaganda as a means of controlling the population of Germany is the most recognizable example of...

...Propaganda &amp; Its
TechniquesPropaganda is the spreading of ideas, information or rumor for the purpose of helping or injuring an institution, a cause or a person. Propaganda is intended to make us accept or approve something without looking closely at the evidence. And Nowadays; Advertisers use propagandatechniques to trick consumers into buying their products.
One of propagandatechnique is “Card Stacking”. It is the strategy of showing the product’s best features, telling half-truths, and omitting or lying about its potential problems. In this technique, facts are selected and presented which most effectively strengthen and authenticate the point of view of the propagandist. It includes the collection of all available material pertaining to a subject and the selection of that material which most effectively supports the propaganda line. On the other hand, Success or failure depends on how successful the propagandist is in selecting facts or “cards” and presenting or “stacking” them. For example, drug manufacturers do this frequently in ads in which they skim over the possible harmful side effects of their products. Facts are Selected and presented which most effectively strengthen and authenticate the point of view of the propagandist.
Another technique of propaganda is “Testimonial” which...

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PropagandaTechniques
The Lesson Activities will help you meet these educational goals:
21st Century Skills—You will employ online tools for research and analysis, use critical-thinking skills, and effectively communicate your ideas.
Directions
Please save this document before you begin working on the assignment. Type your answers directly in the document. _________________________________________________________________________
Self-Checked Activities
Write a response for each of these activities. At the end of the lesson, click the link on the final screen to open the Student Answer Sheet. Use the sample answers to evaluate your own work.
1. PropagandaTechniques and Faulty Logic
a. Use what you learned about the types of propaganda and faulty logic to create your own examples. Here's an example of the bandwagon technique, which suggests that others should follow the pattern of the majority: “Everyone is trying the bungee jump; you should join us.”
Type your response here:
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b. Now that you have learned several ways that propaganda is used, explore how propaganda was used during a specific period of history. Review some of these resources about the Holocaust. Explore and list at least three mediums that Hitler used to convince the German people to believe in his...

...﻿UNIT 6. BUILDING TECHNOLOGY IN CONSTRUCTION
MR. BARTON
P6- Describe the techniquesused to construct and finish the component elements of a superstructure.
Domestic Dwellings
The two most common types of construction are:
Traditional block Cavity wall construction
And
Modern Timber Frame Construction
Traditional Block Cavity Wall
The fundamental principle of a cavity wall is to prevent moisture moving from outside to inside. A cavity wall consists of two separated walls or ‘leaves’ joined by rust proof wall ties. This allows the exclusion of dampness and the prevention of heat loss by incorporating insulation.
Moisture will penetrate masonry walls where hairline cracks exist between masonry unit and mortar. Water which runs down the exterior wall surface will be drawn towards the inner cavity due to wind pressure exerted on the exterior of the wall and the negative pressure present within the cavity.
Providing a clean air space will allow this moisture to flow unobstructed down the cavity face of the outer leaf. Flashing, installed at recommended locations will then divert this moisture back to the building's exterior through weepholes. Proper drainage of moisture will reduce the chance of efflorescence and freeze-thaw damage.
The thickness of cavity wall can vary. This is mainly due to the thickness of insulation used. When constructing cavity wall leave minimum 50mm for the residual cavity.
The steps of building...