Writing a Homepage This is your website “foyer”. It welcomes people and guides them to their next step in making contact with you, booking your service or making a purchase. Waste no time in stating exactly what you do, services/products you offer, what your website is about and what you can do for readers of your site.

The layout and content of this page is vital as most people will “land” on it. It needs to be easy to read, navigate, understand and have a clear “takeaway” message. For example, George is a massage therapist and school teacher based in Perth.Keep your homepage very short but still cover the essentials. Ask yourself this question:

If someone only had time to view your homepage, will they know enough about your business?​Use a personal tone and tell people a story. Inform your readers straight away why you will help solve their problem. Don’t be coy—be explicit. What sounds more effective to you?

Example AThis book will boost your sales and will make you known for doing what you love. It’s an insightful guide on marketing for spiritually based businesses that is an easy and enjoyable read that will help you get your business or service noticed, quickly and inexpensively.

Example BPeople have been saying for a while now that I should write an ebook and since I’m a writer I thought I should do that so here is a book on marketing. It started when I wrote about blogging but then I turned it into something more and now you get to read it.

Tip: keep your website consistent with your branding, style and voice. That means you should use similar language to that which you use on your hard copy marketing collateral and your social media platforms.