Often times, brands engage in hilarious Twitter conversations with one another and the result is just priceless. Last Friday, we witnessed one of those brilliant Twitter moments between our family, The Next Web and Engadget that engaged in a clever, witty banter full of sassy comment and funny GIFs. Check it out:

Even though it can be a risky strategy since it doesn’t always work out, engaging in brand banters on Twitter can be fun! After all, Twitter is a great platform for brands to share their cool side with their followers, set their tone and show their personality. The end result? Engagement and brand exposure.

However, even though being conversational with your audience is a must-do, engaging in frequent brand banters shouldn’t be standard practice in your social media strategy. What is important, is to be spontaneous; no need to force it

What do you think of brand banters on Twitter? Would you engage in one if you had the opportunity? Let us know in the comments below!