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FUJIFILM has introduced its award-winning EXR technology into the FinePix F70EXR, giving a significant improvement in image quality against other models. The F70EXR sports a neat compact design, at only 22.7mm thick. The chassis is crafted into a beautiful sculpted shell with a double -coated lacquer finish. A Fujinon 10x Zoom lens, developed in conjunction with the Super CCD EXR sensor, produces crisp high resolution results throughout the focal range, from 27mm wide-angle to 270mm telephoto.

Super CCD EXR

Modeling the EXR sensor on the human eye, for the first time the user can flex the behavior of the sensor according to the scene being photographed. When the light is strong and even, the camera can be switched to HR (High Resolution) mode to ensure every small detail is recorded. When ample light is present but strong contrast exists, the sensor can switch to DR (Dynamic Range) mode to get the optimal balance between highlight and shadows. Lastly, in low light the sensor will switch to SN (High Sensitivity and Low Noise) mode, to ensure clean noise-free pictures even in the darkest conditions.

EXR Modes

A fantastic addition to the FinePix F70EXR, EXR Auto takes the guesswork out of setting the camera by doing everything for you. EXR Auto is essentially a very sophisticated set of program modes. The camera can automatically detect 6 different types of scenes - Portrait, Landscape, Macro, Backlit Portrait, Night, and Night Portrait. The camera will recognize the scene and not only will optimise focus, color balance, exposure, flash and sensitivity, but will also automatically switch the sensor to HR, SN or DR mode depending on the lighting conditions of the scene. Users of the FinePix F70EXR will rely heavily on EXR Auto for their general photography, letting the camera do all the hard work leaving the photographer free to concentrate on getting the best shot possible. And a camera like the FinePix F70EXR, taking demanding shots in challenging conditions from macro to full telephoto, needs a sophisticated sensor and control algorithms to ensure every shot looks the very best.

The FinePix F70EXR is fitted with the same EXR Priority modes as its more premium F and S sister cameras; F200EXR and S200EXR. Users can choose to default to HR Resolution Priority, SN High ISO & Low Noise Priority or DR D-Range Priority for consistent shooting using one sensor setting.

Pro Focus Mode / Pro Low-light Mode

The EXR Processor, working with Super CCD EXR, promises exceptional image quality. This superior EXR Processor has now gone a step forward by having newly researched Multi Frame Technology. Pro Focus Mode and Pro Low-light Mode has been featured from Multi Frame Technology.

Typically, one of the ways to distinguish DSLR photography from compact photography has been the use of wide aperture to create mood and depth in a picture. These professional shots are now possible on the FinePix F70EXR, which uses Pro Focus Mode to combine 2 or 3 burst shots together. Through complex digital imaging technology, a crisp shot of the subject is created against a defocused background and foreground. Ideal for portraiture, nature photography or any subject which needs lifting from its background, the FinePix F70EXR Pro Focus Mode provides satisfying professional results at the touch of a button.

Meanwhille, Pro Low-light Mode is applied to solving the problems of noisy low light shots. With current cameras, it is possible to achieve relatively blur-free low light shots using high ISO and CCD shift (or optical image) stabilization. But this comes at a cost, as the ISO 1600 setting will invariably produce distracting and ugly noise.

Once switched to Pro Low-light Mode, the camera will take burst of 4 high sensitivity images using Pixel Fusion Technology *2 in quick succession. By Multi Frame Technology, 1st, 2nd, 3rd and 4th images are overlapped to create one image with extremely low noise.

New 'Super Intelligent' Flash

The FinePix F70EXR offers a radically improved flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.

New High Contrast LCD

The FinePix F70EXR is fitted with an improved high contrast 230k dot 2.7" LCD. The high contrast LCD is a considerable benefit in bright light. The High Contrast LCD means that the camera can be pitched at various shooting angles to enable framing of awkward shots. Viewable 160 degrees in both vertically and horizontally, the LCD is bright and clear for beautiful rendition of shots in playback.