American Demand-Side Platform (DSP) MediaMath plays the video card, signing a number of partnerships with marketplace partners providing this type of inventory. In all, advertisers, customers, trading desks and agencies can now access more than 60 billion video impressions per month provided by LiveRail, BrightRoll, Adap.tv and DoubleClick Ad Exchange. Partnerships with SpotXchange and StickyADS.tv are imminent, according to what is announced MediaMath.

All these impressions can be analyzed and executed from a single platfrom, the "TerminalOne" platform designed to be a " one stop shop" for the needs of marketers across social platforms, mobile, display and video, we inform the press." Programmatic video advertising is expected to exceptional growth over the coming years," said Greg Williams, co-founder of MediaMath .

"By expanding our video partnerships, we enable our customers to enjoy the best ecosystem to increase the effectiveness of their video advertising, and at the same time strengthening their ability to use a single omni-platform offering multiple points of customer contact."

This new offering is entirely consistent with this tendency of the market to provide programmatic advertising widest possible offers, cross-channel , cross media , cross device , cross cross … covering almost the whole chain needs , and especially when trying to display the simplicity of the "one -click " on the bottom of a still fragmented and complex ecosystem.

"We are transforming the media by silo approach to a cross channel approach , which allows you to achieve the best offers on the market and manage a campaign the way in which consumers use media ," says vice- President partnerships MediaMath Greg Williams.

Peter Ahl , founder of SerenataFlowers.com has already tasted the video via MediaMath . "Before using the video capabilities of MediaMath in TerminalOne , we had very little control over our video strategies. Recent additions and improvements made by MediaMath video allowed us to streamline our marketing efforts in all required channels . Their growing partnerships also allow us to leverage the strengths of the major players in the field of video , while enjoying the benefits of optimizing internal and having a full view of all of our marketing activities. "