Kinder promotes chocolate with £3.3m media spend

Kinder is showing off its new global masterbrand strategy with ‘A Little, A Lot’ ad campaign for its chocolate portfolio.

The activity is aimed at parents and designed to celebrate special family moments (see below). The campaign kicks off this month as part of a multi-channel £3.3m media investment.

Levi Boorer, customer development director at Ferrero, said: “Having a proven, global initiative underpinning all Kinder Chocolate activations in the UK and Ireland is a first for the Kinder Chocolate brand. The alignment will help reiterate to shoppers the role that Kinder and its brands play in creating special moments of connection amongst family members.

“This new campaign comes at a time when the brand is in a good place, showing +9% value sell-out growth [Nielsen, Total coverage, MAT to 17.08.19]. Kinder Chocolate has become an established brand in the UK since its launch in 1968 – during this time, it’s become greatly trusted by parents for its high quality and controlled portions, and loved by all for its unique and great taste.”

The new campaign follows the recent launch of Kinder’s first company-owned license: Animal Adventures, rolling out across Kinder Surprise and Kinder Chocolate now.