The Ultimate ‘Current’ Movement: Help Us Reimagine the Riverfront.

By: David G. Brown
President & CEO, Greater Omaha Chamber

Right now, catalytic community forces in Omaha and Council Bluffs are in the process of upending the status quo by exploring ways to reimagine and activate both sides of the Missouri River. The process has reached an exciting juncture. An initial round of improvement options is now on the table – and it’s your turn to dream BIG, let your imagination flow and impact the conversation.

The ultimate goal is to define a vision that would integrate Omaha and Council Bluffs – treating the river not as an obstacle that divides our two communities but rather a common front door that binds us together.

We are proud of our role in the process, serving as a catalyst, working closely with the Mayors of Omaha and Council Bluffs and other development partners. Together, we are pushing this activation effort forward, moving closer to transforming a “sometimes spot” into a regular destination for excitement, relaxation and entertainment.

We believe in what we’re doing because we believe a vibrant, re-energized riverfront will not only enhance our quality of life, it will help us attract the talent our businesses need to thrive.