Filmmaking is getting into into a brand new period, with determined producers attempting to construct tentpoles from apps and memes because the effectively of mental property continues to dry. This development reached its inevitable nadir with the discharge of The Emoji Film, a film our personal Vadim Rizov described as “Inside Out crossed with a Sony industrial and dunked in poisonous ooze.”

If the entire thing is leaving you feeling torpid and uninspired, right here’s a little bit consolation. Proper on the prime of the most recent video from YouTube’s Hydraulic Press Channel, a person with a deliciously wealthy accent informs us that, “At the moment, we’re going to crush some emojis.” And crush emoji he does—emoji with coronary heart eyes, emoji with shades, and emoji laughing so arduous they’re crying, all of them succumbing to the strain of this machine.

Since emoji don’t, , exist, the person crushes novelty emoji alongside handcrafted ones—“My spouse has made a few of these”—and a few “chocolate shit” donated to the channel from an organization known as Crap By Mail. The outcomes are devastating, particularly when the emoji are stuffed with “surprises” supplied by the workforce behind the digicam.

Actually, although, it’s not possible to think about any little one may take pleasure in The Emoji Film as a lot as these folks take pleasure in watching the smug-ass issues get totally eradicated. “Did you see the eyes?!” the workforce cries with breathless elation after the poop emoji are devastated. Pleasure is infectious, folks.