This one video (narrated by Derek Sivers) manages to encapsulate just how important your first followers are to developing momentum. And it does it in under 3 minutes.

Derek hits the nail on the head here:

"It takes guts to be a first follower! You stand out and brave ridicule, yourself. Being a first follower is an under-appreciated form of leadership. The first follower transforms a lone nut into a leader. If the leader is the flint, the first follower is the spark that makes the fire."

It's a simple lesson, and one that many forget. Look after those first followers.

Amy Walker - Specialist in SaaS Strategy & Business Execution

I work with SaaS companies to develop their key strategies, and assist them to get the right tools in place to be able to execute seamlessly in market. I believe that the only thing preventing a great idea from scaling globally is a clear strategy supported by strong execution.