Without good rankings, you will not get any traffic. I quite like having the brand at the end of the page title, but depending on the length of your titles this may not work for you. That figure has risen by 4% over the past few months alone, and it …

All it takes is for one of the sites to be a source of spam (web, email, etc.) for the whole IP to get banned. It is something of a copycat set-up to Google, but that's not to say it is without value. If you're writing a piece of evergreen …

Every search engine has a program
known as a "bot" or "crawler". These programs follow links
and visit websites. As they do so, they index website content
and follow the links on the website to other sites. If your
website has not yet been indexed, it will not appear in …

Products with strong brand equity are often chosen over products with low brand equity or brands that employees in other firms know less about. Not every link is created equal. Every site has links that are less important or link to pages that don't change (e.g., a site map …

The navigation of a website is important in helping visitors
quickly find the content they want. It can also help search engines
understand what content the webmaster thinks is important. Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text …

And for that a solid digital marketing and SEO strategy should be in place. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. This output serves as the input to the …

Brand spiraling may be used to combine the internet program with advertising in traditional media. If content or comments made about the brand fit the search terms, then the quality of those interactions increases and various search engines assign greater credibility to the brand. nbound links are still very important …

Be advised that certain keywords can be more expensive than others. Message arguments, product information, and benefits should be placed in the copy. According to a survey by iProspect, more than 60% of users click on organic search results. Search engines scan tags and categories to identify what products, blog …

Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. If your HTML forms contain drop-down lists for countries, regions, and cities, you …

What is similar, though, is the actual SEO process. Be thorough, be complete. The higher amount of time required for the recognition of the quality, however, can be offset by the reduced total volume indexing. Ideally, you want to include your key phrases at no more than 2 percent to …

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for 'seo consultant' and you stuff every webpage with these keywords even if they have nothing to do with these …

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) You know that you build a customer list slowly, experimenting …

By highlighting your website, you help Google better understand your site's data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no …

The vast majority of shared hosting providers offer the PHP/CGI/MySQL platform. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword …

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. When readers find your content, they want to get all the answers and in-depth info, without the need to visit …

Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). A common misconception about SEO is that …

The description meta tag should be a relevant and a descriptive sentence or two. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there …

If your HTML forms contain drop-down lists for countries, regions, and cities, you can use a geo-IP database to provide for intelligent drop-down lists that will allow for faster navigation. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think …

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. Every little bit counts. Test …

Just by increasing your search ranking and where your website places on Google doesn't mean you're going to get all of a sudden get that flood of traffic that you want. One of the simplest and most effective ways of making your content look more attractive, to both online viewers …

Don't let dot-com technobabble dazzle you into forgetting every business lesson you learned the hard way. How do you prepare your site for link building? Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or …

As I've mentioned throughout this guide, making sure that your technical (on-page) SEO is taken care of is the most important beginning to a powerful, well ranking site. Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. Thin …

Paginated pages are not duplicate content, but often, it would be more beneficial to the user to land on the first page of the sequence. How are brands developed, built, and sustained in order to build brand equity and fend off perceptions of brand parity? Mobile is becoming more popular …

Growth marketing as a profession cannot and should not be scalable, for it cannot be applied generically. An SEO factor is something that influences where a website or piece of
content will rank in search engines. No single SEO factor will produce top
search engine rankings. At the heart of …

Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. By placing ads on search engines and using search engine optimization, firms make direct response offers directly to individuals and businesses in the …

Although it can't compare to the work of an experienced SEO agency, Screaming Frog is a great option. Advertisers utilize several persuasion methods. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Over time, you'll gather data that helps you determine …

It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: For example Google recently decided to shift its search …

Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key …

It is very important that you are careful about the various Google search engine guidelines on creating content. Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. It …

Remember that Google is a voting machine. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one …

Analytics play a very huge part in SEO and it is thus a very important SEO must do. By appealing to closely held values, marketers try to convince prospective customers that the company's products align with what they view as important. What have changed greatly are Google's results pages, mostly …

It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc. Not everyone has high-speed Internet. So while the search engines were still relatively simple, (today this would be somewhat …

It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. It also applies to domain name selection, inbound links, link composition, directory listings, and many other elements. A large chunk of my …

Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and …

Ensuring that users can find your site continuously means gaining long term customers. Depending on your situation, chances are someone has already created something to fulfill your basic requirements. From an integrated communication standpoint, providing consumers with information about a brand's performance on criteria they are likely use becomes the …

In addition to link quality and volume, the anchor text being used is also a factor. If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and …

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. Keywords should never be used to try to trick …

Mobile-first. It's coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. One feature that many people seem afraid to utilise in their blog posts tends to be headings. Although pay-per-click marketing can provide great results, there is still a general …

There is also no doubt in our minds that it is an extremely good marketing tool for all kinds of businesses and organisations. The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. Getting rankings is an output SEO …

If you haven't done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. SEO requires so much content because it wants to grow. Google doesn't want to see a stagnant, unchanging website. It wants to know …