In this new role, Mr Cavecchi will lead HERC’s pump, energy services, HVAC and industrial small tools business segments. He will also be responsible for leading the company's growth into additional areas.

“We are delighted to have Carlo join Hertz Equipment Rental,” said Larry Silber, president and chief executive officer, HERC.

“His energy and enthusiasm, coupled with his deep industry knowledge and significant P&L experience, make him a strong addition to our leadership team."

Bruce Dressel added: “Specialty services will continue to play an important role in enabling us to drive higher dollar utilisation and enter into new markets. Given his track record, Carlo was the perfect choice to help HERC grow its top-line revenue.”

Mr Cavecchi said: “I am excited to join the Hertz Equipment Rental team during this pivotal time in the company's history. I've always viewed HERC as the gold standard of the industry. I am confident together we'll be able to deliver dedicated customer service and win market share in this high profile segment.”

Since 2007 Mr Cavecchi has served as the chief executive officer of Ally Onsite, a specialised equipment and on-site services provider to the emergency restoration and oil field industries. He was previously at HSS Hire Group and The Home Depot.