Jessica Simpson Debuts Her New Swimwear Line!

Not content to just have an accessories line, a budding movie career, and a fragrance in the works, Jessica Simpson launched her brand-new swimwear line in Miami this weekend to a crowd that included her parents and pal Jamie Lynn Sigler. Jessica told PEOPLE before the show that “I might cry tonight because this runway show is such a huge deal for both my mom and I who have designed this line.” The models hit the runway in teeny bikinis and sweet one-pieces accessorized with floppy hats, oversized sunglasses and loose waves (remind you of anyone?) And while the swimwear may have been “all-American girl”, the attitude was totally tongue-in-cheek. As the song “Dirty Laundry” played, the models tossed into the audience mock magazine covers depicting an overweight Jessica and her actual skinny self, with the tagline “Not Okay!!! Weekly July 14, 2007, Jessica’s Dramatic Weight Loss! Drops 100lbs in 6 days.” Jessica tells PEOPLE, “I thought the flier was funny, it was really about my personality. We laugh along with them [the tabloids]. It’s funny, it’s the exaggeration that people believe, or maybe they don’t believe it but they still love to read about it.” But, she assures us, the truth is that “this time of my life is awesome!”

I love jess she is talented and pretty and i will buy her swim line….im sure they are gonna be pretty and girly…

Becky
on July 16th, 2007

Geez, this girl tries to sell everything!

alejandra
on July 16th, 2007

i cannot wait. i am sooo excited. i have heard great things about the line. I’m soo happy for Jessica, I wish her nothing but success.

Elda
on July 16th, 2007

Seems like Jessica is moving on with her life and going great, i really admire woman in Hollywood who are independent like she is! Can’t wait to smell her new perfume, etc.! p.s. she looks great in this picture.

AnnieJ
on July 16th, 2007

Does she actually do anything related to the entertainment business anymore? Yawn….

Jenn
on July 16th, 2007

Ugh, I’m so tired of her. What’s next, a new line of “Jessica Simpson Breast Implants”? (Yes – I know her boobs are real.)

alia
on July 16th, 2007

She looks cute, but her boobs are too big for every dress she wears….so fake….and I agree w/ Becky and Annie J…she’s doing too many things…she should stick to singing…

AnnieJ
on July 16th, 2007

Thankfully we have Becky and alia – I was beginning to think I was the only one that feels this way!

randa
on July 16th, 2007

i love her in this dress it is really pretty! i would totally wear this outfit!