The International Institute for the Rights of the Child (IDE) carries out awareness raising activities aimed at the general public and especially for professionals working with children on the existence, content and requirements of children’s rights, as defined by the United Nations Convention on the Rights of the Child (CRC), its three optional protocols and other pertinent international treaties and documents (ex. ILO, WHO, UNESCO, UNHCR). The objective: to bring about a "culture of children’s rights".

The Institute is particularly active in a certain number of privileged themes, such as female genital mutilations, children in conflict and in contact with the law, or children in sports.

In 2011, the IDE-RTS Award for Children’s Rights was launched in collaboration with the Swiss Radio-Television, in order to make the children agents of awareness-raising, by making a claim to their participation rights (art. 12 CRC).