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This master thesis describes the process of introducing a healthy vending concept in the Dutch market. This concept enables PepsiCo Benelux to increase the sales and visibility of their healthier product portfolio. This is done by introducing a new sales strategy: healthy vending machines which serve as a solution for daily snacking. It offers a...

This thesis focuses on improving the performance of ventures through collaboration and knowledge sharing. Many huge multinational companies are struggling to keep their innovation funnel filled and to transform their ventures into successful new businesses. One of the challenges that Internal Corporate Ventures are facing is the lack of overview...

As Dutch cities are increasingly looking to transform inner city industrial waterfronts into mixed-use neighbourhoods, the need for good participation processes with existing businesses increases. Although municipalities are aware of this, current participation processes often do not lead to the desired results. Therefore, a structured process...

Within aircraft component MRO industry, companies providing availability contracts are challenged by inherently unpredictable demand patterns and complex time crucial operations. Most prevailing academic literature within the MRO industry has focused on availability models or operations management in repair shops in the past. This study focuses...

This research explores the factors that challenge the implementation of Revenue Management (RM) in manufacturing industries. Previous research focused mainly on Order Management to explain how RM could be applied with studies that are mathematical by nature. However, there is no empirical study explaining the implementation process of RM in...

With tackling the problems of resource depletion and waste, the currently booming topic of a circular economy (CE) comes up. This concept goes beyond the processes of reusing and recycling products and looks at the entire material and energy loops of products. The current economy, or linear economy, is still the status quo where products are...

Uprising innovative technologies like blockchain and the Internet of Things are increasingly changing the energy domain. These disruptive technologies are becoming more mainstream as a result of media attention and are supported by large multinationals like Tesla and Google. This combined with the enormous CO2 emissions due to fossil fuels and...

This paper examines a new approach to regenerate the neighbourhood Overvecht in Utrecht by tackling some of its problems using a bottom-up strategy. The neighbourhood is approached as a metabolism using a Material Flow Analysis (MFA) and an Urban Political Ecology (UPE) approach. The UPE unveils relational problems while the MFA gives more...

The competiveness between businesses is continuously increasing and multi-sided platforms seek to reduce cost, increase efficiency and improve the quality of products and services. This research explored the role of blockchain technology as a driver for business model innovation of multi-sided platforms. This case study contributed to scientific...

Blockchain technology can be transformational to a lot of business sectors. Businesses have attempted to extract value from blockchain technology but failed to do so. An unexplored blockchain business initiative is Tokenized Ecosystems. Startups using Tokenized Ecosystems have the potential to disrubt incumbent businesses. Yet, it is unclear how...

Due to the complexity of aircraft spare part management, the aviation supply chain and ecosystem are not deemed as transparent as desired. As a result, participants face additional cost of communication and compliancy as proprietary component data is not made immediately accessible. To solve these problems, Maintenance, Repair and Overhaul (MRO)...

Since 2017 blockchain (BC) has been settling in the spotlight. Several industry fields could use the technology as part of the underlying infrastructure for registering and transferring any type of asset and optimize business processes. As of 2018, numerous blockchain initiatives are continuously developed, with global executives looking forward...

Due to the intermittent character of renewable electricity sources and increasing decentralized electricity production, grid operators are facing challenges in balancing electricity- demand and supply within grid operations. These characteristics make it challenging for operators to forecast in- and outflowing electricity in the grid. This often...

The attention of today's society to the environmental changes, pollution and liveability of the cities has never been so high. In this context and from the union of these factors, cities renewal projects were designed all over the world, with the final aim of developing citizen-friendly cities. In particular, in the city of Rotterdam, the...

Startup arguably becomes one of the key drivers in the country economy. The growth of startup depends on how well the ecosystem provides the support needed by the startup. Like other young companies, startups have higher failure rates due to lack of resources, networks, reputations, credibility, innovation, or marketing knowledge for developing...

The rise of ICT and the ever increasing competitiveness in industries have pushed firms to increase their propensity in changing and innovating their activities. As this need for firms to change constantly increases, the study of business model innovation have taken the spotlight. There exist a need for the knowledge stream to grow and...

For many years, Business Model Innovation (BMI) has been recognized by academics as key to improve competitiveness and innovativeness. While more than ninety percent of the large corporates conduct some degree of BMI, BMI has barely reached Small and Medium enterprises (SMEs). Increasing the use of BMI in SMEs is believed to boost the economic...

Many market research agencies and consulting firms claim the robotics service and consumer market is about to boom. Market reports show there’s a massive, untapped market for robots to be used in commercial spaces such as hotels, restaurants, fast-foods and cruise ships. These spaces could serve as a great stepping stone on the path toward...

The volatile production of renewable energy sources is often considered a key issue in future sustainable energy systems. Drawing on microgrid research, we argue that the potential synergy between microgrid energy management and provision of flexibility services to the wider grid could be further explored. In addition, the trade-off between cost...

The building industry is characterized by the creation of organizational silos. These silos are causing frictions and inefficiencies on an operational, financial and managerial level. The following research is approaching these silos within the case of X-Decks, a temporary and circular parking project, and the means of blockchain technology. master thesis 2018