Are You Making These Author Mistakes on Twitter?

Twitter is a great way to interact with your fans, promote your work, and let the world know who you are. But if you don’t use proper etiquette, you’ll end up turning people off. For example, too many authors constantly publish self-promotional tweets. In reality, only 20% of your tweets should be self-promotional. The others should be driving engagement with fun and interesting content. Make sure you’re not hurting your own marketing efforts on Twitter!