About Ed Morrison

Ed Morrison is Director of the Purdue Agile Strategy Lab. He is also an adjunct professor at the University of the Sunshine Coast in Queensland, Australia.
For the past five or six years, he has been developing new, agile approaches to strategy in open, loosely joined networks, a discipline he calls Strategic Doing.
Prior to starting his economic development work, Ed worked for Telesis, a corporate strategy consulting firm. In this position, he served on consulting teams for clients such as Ford Motor Company, Volvo, and General Electric. He conducted manufacturing cost studies in the U.S., Japan, Mexico, Canada, Italy, Sweden, and France.
Ed started his professional career in Washington, D.C., where he has served as a legislative assistant to an Ohio Congressman, staff attorney in the Federal Trade Commission, and staff counsel in the US Senate. He holds a BA degree cum laude with honors from Yale University and MBA and JD degrees from the University of Virginia.

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Mapping your strategy for the knowledge economy

Developing a prosperous economy is challenging...and can be very confusing. A strategy map helps. The basic idea behind this strategy map is that a competitive economy is built on a portfolio of investments.
We need...
1) brainpower with 21st Century skills, because brainpower is the core competitive asset that drives most markets;
2) innovation and entrepreneurship networks to convert brainpower into wealth;
3) quality, connected places, because both smart people and innovative companies are mobile; they will only be attracted to quality, connected places;
4) new narratives to guide people and resources toward new opportunities; and
5) collaborative skills that can be learned through Strategic Doing.
Using this map as a starting point can guide the development an effective strategy for a neighborhood, community or region. The content on this site aligns closely with this map.