Learn from the Influencers What do they read?

5 Stages of Twitter Acceptance
1. Denial “I think twi/er sounds stupid. Why would anyone care what other people are doing right now?” 2. Presence “Ok, I don’t really get why people love it, but I guess I should at least create an account” 3. Dumping “I’m on Twi/er and use it for pasEng links to my blog posts and poinEng people to my press releases” 4. Conversing “I don’t always post useful stuﬀ, but I do use Twi/er to have authenEc 1x1 conversaEons” 5. Microblogging “I’m using Twi/er to publish useful informaEon that people read and converse 1x1 authenEcally”