#3 The Outreach

Now when you have a list of filtered sites that give back-links to content that’s not as good as yours, you will have to upload it to NinjaOutreach.

For this link-building campaign, NinjaOutreach will be your best buddy.

#1 Click on Lists (1) and head over to the “lists of prospects” section and click on Import (2)

#2 Then you will be able to Upload all the URLs you filtered

The beauty of NinjaOutreach is that it will group all your URLs and find their contact information and emails:

You just have to select the list (or make a new one) where the prospects should be located

Then click on websites

Copy and paste all the URLs into the 3rd field

And Submit to NinjaOutreach so it can do its magic.

It might be a good idea to discard duplicate URLs to avoid sending emails to people that are on other lists as well, or repeated in the same list.

Note: you can only upload 1 000 URLs per list.

After you hit submit you will be notified when the list is uploaded, so you can start the outreach process.

#4 Create the Perfect Pitch

Crafting the perfect message is the most important part:

Subject lines must be catchy and should raise an interest in opening the email

The text body should be straightforward with a clear task, and should benefit the reader.

We have tested hundreds of different subject lines, templates, and Call-to-Actions; so we know what works and what does NOT.

So, be ready to get some F-words:

The good news is, we have a recipe that works:

Our know-how will teach you how to get a 50% open rate, and 5%++ response rate from an outreach sent to completely unknown people.

All your templates can be uploaded directly to NinjaOutreach by clicking on the outreach section (1) and heading to “Outreach Templates”:

To ensure success, you can also replicate our own link-building success where we analyzed over 100 different templates. This is what we found:

The subject line structure that delivers:

Catchy subject line: make them wonder, “What’s in there?”

Add an emoji

Use symbols

2-5 words maximum

Add “Re:” to followups (to make them think it’s a reply)

A Winning email structure:

Personalize – use the URL in which they link to your competitors’ content

Start with a compliment – make it about them

The compliment can be completely irrelevant – “Awesome pancake recipe” for a marketing site.

Then you risk getting an F-response.

But a lot higher Reply Rate.

Only then introduce yourself – “My name is Helvis from Linkody (we monitor everyone’s backlinks)”.

That’s it – keep it simple.

Tell them what you want.

Then tell them what’s in it for them – “Give me a backlink” isn’t going to cut it. Try this:

I would love if you could mention my resource. To return the favor I will email our 20k email subscribers, give you a link in exchange, add your tool to our tool list, and help you generate more traffic. Be as creative as possible.

And here’s our BACKLINK WINNING TEMPLATE:

To give you an idea of what it can do: for every 100 emails sent, our campaign got 10 replies and 1 backlink.

It doesn’t get any better than that!

After that’s done and once the email is ready, you must create the follow-up.

Follow-ups that get replies:

We make follow-ups super silly.

Not sure if that’s correct, because occasionally we make some angry folks even angrier.

But this gets the job done!

Here are two examples of follow-ups we tend to send:

Number 1:

Number 2:

#5 Launch the Outreach

At this point everything is ready!

You just have to schedule the outreach and NinjaOutreach will do the rest.

We will also give you the settings we use for campaigns completely FREE.

This will help you avoid:

your email landing in the spam box

your email campaign being suspended

So these are the things YOU MUST DO:

Send a maximum of 25 emails per day. We usually do 15.

That means you will send 30-50 emails per day (including follow-ups).

We suggest not going over 50 emails or your account could get suspended.

Make sure you start sending early in the morning, or during a time your target audience tends to be online.

Preferably exclude Saturdays & Sundays.

Even though occasionally we get really good response rates on Sundays, because people are clearing out their inboxes.

Set it up so that your follow-up is sent within 2-3 days.

Then recheck to make sure you’re followed all the steps.

Now you are ready to Launch the Campaign.

NinjaOutreach will do the rest.

4th Step – Answering the Inquiries

This is something no one talks about.

But it is super important because this is where deals are closed and backlinks are made.

So, you will get replies; some good and some bad.

The key to turning these replies into opportunities is by being professional and nice.

Yes, be the nicest person they have ever talked to.

That’s a great start.

Once you get a reply, you know the person is interested in a conversation with you. All you have to do is steer it in the right direction.

Here’s a 4 step approach I usually follow:

I check the URL where I asked for a mention to see if my post would fit in.

If not, I find a better, more recent post and ask for a backlink there.

I prepare the paragraph or sentence which they can simply copy & paste into their article.

I also provide a screenshot as to where this text should be added.

I make a quick analysis of their business to see how I can return the favor. Usually, that’s one of the following:

Free subscriptions to Linkody to monitor everyone’s backlinks

Invitation to our next roundup

Or a link exchange

I do all this to make it super easy for them to give us a backlink.

All they have to do is copy & paste my paragraph into their article.

That’s it!

To see what I mean, here’s an example:

So, if you are nice and tell them where/how backlinks should be added, the backlink is guaranteed.

Here’s the Data and What You Can Expect

Throughout the years we have collected data to give you the exact amount of backlinks you can expect from 1 outreach.

We have got this down to a science.

And it works if you follow our steps.

So, here’s how it works:

If you filter out and get around 1 000 websites that you will later add to NinjaOutreach.

They will then prepare to send emails to around 500 sites.

250 will actually receive your email and open it.

Around 25-50 will get back to you

And you will get around 1-3 quality backlinks

That’s a realistic forecast.

Now, when we have a list of filtered 1 000 websites, we get around 10 backlinks.

So, practice makes perfect.

Ready to Get Backlinks?

Learning from other’s mistakes is always better.

We have literally tested 41 link-building strategies, and made a list of everything that works.

Tested.

And tested.

Just to realize very few link-building strategies work.

Furthermore, even fewer of them can be executed at scale.

The good news is, we did all this so you don’t have to!

And so far, this is the only link-building strategy that delivers results.

Every post we decide to write actually ranks on Google first page!

The Link-Building Checklist

So now that you have all the necessary wisdom to execute the one link-building strategy that works, the only thing you need is our Link-building Checklist.

Download it now, and come back to it whenever you need. Start the only back-linking strategy that works today, and see the results for yourself!

25 thoughts on “Backlinking Strategy that Works 100% of The Time – plus Link-Building Checklist”

Hey Helvis, this information is fantastic. Whenever I read about link building in the past, people always explained it in an ambiguous way. But you have covered the topic thoroughly. I have bookmarked this page and will pass it along. Thanks again for the information!

Love this article. Will be referring to this a lot more whenever I’m working on my backlinking campaigns. The template seems pretty good too! Will probably try sending out silly responses to see if I make people angry or not haha!

Why is building backlinks important to your search engine ranking? In a nutshell, link building is important for one key reason, search engines use links back to your page and your content to help determine your search engine ranking. When you have many links from reputable and high authority sites back to a piece of content you created, you’ll be more likely to attract search engine traffic to that content. That means you’ll get traffic from two sources, from the link source and from search engines.

Knowing how to build backlinks will help you increase your search engine traffic substantially, but you have to go about it the right way.

Part of understanding how to build backlinks is understanding how not to build them. There are some methods that were used in the past or that are commonly used as black-hat strategies to build brief shooting stars that will, at best, temporarily catapult you to the top of search engine rankings, but those strategies won’t get the long-term results that you really want.

Your article is one in a million I came across that actually consists of everything one webmaster needs when building backlinks. It’s simply phenomenal!

I really appreciate the examples and illustrations that follow up the text, they make the reading and understanding of what was read, much easier. Witty follow-ups were also something innovative, loved them. This page is worth bookmarking and coming back to whenever one is stuck with building backlinks.