Samsung Electronics Co. Ltd., announced the launch of the new Galaxy S5 smartphone on April 9 at Laylati Ballroom in Jeddah. Samsung exemplified once more its commitment to “people-inspired innovation”, offering the features that matter most to consumers along with Samsung Gear Fit and Gear 2 Neo, which are designed to take the freedom, convenience and style of wearable technology to the next level.

The launch proved Samsung’s commitment to focus on innovating, practical and fundamental everyday features with a great camera, the fastest network, dedicated fitness tools and built-in safety and security enhancements to protect consumers. The Galaxy S5 is designed for what matters most to consumers.

In 2013, the smartphones market imported nearly 1 billion units achieving this great number with Samsung Electronics being number one in the Saudi market. And while 60% of consumers chose to purchase smartphones, the Galaxy S series played a major role in the smartphones market share since 2010, the year it was launched. Global sales of the Galaxy S series totaled 200,000,000 units since its introduction. To keep the leading position, Samsung Electronics focused on “people-inspired innovation”.

Jae Cheon Park, General Manager of Samsung Saudi Arabia said on this note: “We know that our consumers are looking for mobile tools that inspire and support them as they improve their everyday lives. With the Galaxy S5, Samsung offers the most competitive and premium smartphone on the market today and delivers on the capabilities that matter most to our consumers with the ultimate smartphone through people-inspired innovation.” “The new Galaxy S5 offers consumers a refined experience with innovation of essential features for day-to-day use while the Samsung smart companion Gear Fit offers consumers enhanced connectivity and a completely integrated approach for the most personal wearable experience for a “life powered by Galaxy S5”, he added.

The Galaxy S5 combines an advanced camera, fast Wi-Fi network connectivity, dedicated and fitness tools and an enhanced device protection features as consumers stay fit and connected in style.

The Galaxy S5 captures the moments that matter. Capturing and saving precious memories is one of the most important smartphone features today. The new Galaxy S5 offers superior camera functionality, featuring a 16 megapixel camera with an enhanced menu and user interface that allow consumers to effortlessly take, edit and share photos. It offers the world’s fastest autofocus speed up to 0.3 seconds and the advanced High Dynamic Range (HDR), which reproduces natural light and color with striking intensity in all circumstances. Also, the new Selective Focus feature allows users to focus on a specific area of an object while simultaneously blurring out the background. With this capability, consumers no longer need a special lens kit to create a shallow depth of field (DOF) effect.

The Galaxy S5 also taps into the fastest connections and offers the most advanced LTE experience and Wi-Fi performance available today, as it supports the fifth generation Wi-Fi 802.11ac and 2X2 MIMO, and supports the large number of LTE frequency with LTE Category 4 standard. For consumers seeking an even faster connection, the Galaxy S5 now features Download Booster, an innovative Wi-Fi technology for boosting data speed by bonding Wi-Fi and LTE simultaneously.

The Galaxy S5 is IP67 dust and water resistant. It also offers a Finger Scanner, providing a secure, biometric screen locking feature and a seamless and safe mobile payment experience to consumers. The Ultra Power Saving Mode turns the display to black and white, and shuts down all unnecessary features to minimize the battery consumption.

The Galaxy S5 expresses a modern and glam look as itfeatures a perforated pattern on the back cover. Its new sleek, contoured shape comes in an array of vivid colors, including charcoal Black, shimmery White, electric Blue and copper Gold, to complement the style of the individual consumer.

The Galaxy S5 includes S Health version 3.0, which now features a new heart rate monitor designed to help users track and assess their activity and fitness levels. Their function works directly with the smart companions Samsung Gear Fit and Gear 2 Neo.

Samsung also achieved a significant improvement as a leading smart wearable provider since it introduced the Gear Fit and Gear 2 Neo with the Galaxy S5.

Gear Fit is the industry’s first curved, Super AMOLED wearable device for the active consumer. Whether used as a standalone or companion device, the Samsung Gear Fit puts people in charge of their personal and active lives with fitness features. The Samsung Gear Fit was designed to comfortably contour to consumers’ wrists while offering a vivid Super AMOLED display. The two devices offer a lightweight design with premium finishes that reflect modern trends and are both IP67 dust and water resistant.

Post new comment

Background information

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index.

Contact Information:

Memac Ogilvy started its operation in Bahrain in 1984. The company is a joint venture between Middle East Marketing and Advertising Company (MEMAC) and Ogilvy Worldwide. More...

Memac Ogilvy started its operation in Bahrain in 1984. The company is a joint venture between Middle East Marketing and Advertising Company (MEMAC) and Ogilvy Worldwide.

Memac Ogilvy offers advertising, public relations, direct marketing, planning and creative services to its large portfolio of clients through 13 offices across the Middle East and North Africa region. This wide geographical coverage along with its group of over 500 professionals gives the company a unique insight into different segments of the Arab markets.