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Courtesy of Kameleon, here are a few of the notable social media campaigns:

1. Topshop paired with Pinterest to give us “Pinterest Palettes”, an app that pulls colors from your current boards and matches them to the latest Topshop trends and available pieces.

2. Burberry and Snapchat collaborated to bring Burberry’s SS16 collection to their 100 million followers a full 24 hours before the show went live.

3. House of Holland teamed up with Visa to make their show as hands on as possible for his audience allowing them to buy his pieces on site via a microchipped ring for Visa’s contactless payment app.

4. Louis Vuittonpresented theirSeries 3line allowing his audience access to social media exclusive items that we initially not for purchase via an Instagram style shot.

5. While virtually all brands took advantage of the real time broadcasting app, Periscope at this year’s SS16 show, Hunter Boots & Periscope teamed up to broadcast their #beaheadliner campaign that featured live musical performances from Tropics, Oscar and Fear of Men on the app for a full on LFW experience.

Thanks, Kameleon!

The REAL competition this season was on Twitter. According to Social Bakers, Burberry took the cake during the LFW Winter/Fall show that took place in February with nearly 40,000 interactions during fashion week while Vivienne Westwood followed at 12,000.

This season, I crunched the numbers of 4 prominent designers; Topshop, Vivienne Westwood, Burberry and Hunter Boots, and judging by the graphs below, there is definitely a clear winner.

I think its safe to say Burberry clearly stole the show. The same can be said of the daily interactions as well.

As I said, these facts do not negate the great designs from all collections, just simply who this season rocked the Twitter sector.

In conclusion, I would like to pass along a congratulations to all the designers, models and sponsors on a successful LFW SS16 show. I know I will be looking forward to the Fall/Winter Show in the Spring!