The Small Screen Sells

“Television networks took a leap into the unknown when they started selling their shows on Apple’s iTunes online store, but even in these early days, it’s starting to look as if that faith in digital downloads was well placed.

“Apple CEO Steve Jobs welcomed Walt Disney Co. and Pixar Animation Studios content to the service in October. Now there are 40 different series, each episode of which costs a standardized $1.99 to purchase, and more are on the way.

“Ben Silverman, an executive producer of The Office, praised NBC for its willingness to ‘dive into the iTunes relationship quickly.'”