NEW YORK--(BUSINESS WIRE)--Seagate Technology plc (NASDAQ:STX), a world leader in storage
solutions, today took the wraps off the new Seagate® Ultra
Mobile HDD designed exclusively for mobile devices. Integrated with the
Seagate Mobile Enablement Kit which includes Seagate’s Dynamic Data™
Driver software technology, the new storage solution delivers up to 7x
the storage capacity of a traditional 64GB tablet with the same power,
performance and reliability of a flash device.

“Coupling an ultra-thin, high-capacity HDD with software designed to
optimize integration into tablets at a value-add price has allowed us to
deliver a truly ground-breaking solution, enabling our partners to
reimagine the mobile device,” said Steve Luczo, president, CEO and
chairman of Seagate. “By empowering our OEMs with this revolutionary new
technology, we have invited the industry to re-think the mobile market
making this offering a true game-changer in the world of storage.”

“When comparing side by side a tablet and a portable PC, today’s tablets
are trading off storage capacity in order to realize a thin and light
form factor device and long battery life,” noted John Rydning, IDC’s
research vice president for hard disk drives and semiconductors.
“Seagate’s new Mobile Enablement Kit will bring PC-like storage capacity
to future thin and light tablet designs, and position Seagate as a
potential storage solutions provider to the fast-growing tablet market.”

Seagate has addressed several key areas beyond a standard laptop HDD to
optimize mobile applications with the Ultra Mobile HDD and Mobile
Enablement Kit. These areas include shock management, heat and vibration
and gyroscopic motion— all of which have been heavily tested to ensure
the drive delivers the best experience in a tablet solution.

Seagate Dynamic Data Driver Software

Keeping pace with today’s mobile storage demands presents other
challenges as well including power consumption requirements, device
drops by consumers and user demands. Merging the new Ultra Mobile HDD
with the Dynamic Data Driver software alleviates these obstacles
enabling OEMs to comfortably fit high-capacity storage into mobile
devices.

Seagate’s use of Dynamic Data Driver software addresses these challenges
through a combination of system design considerations. Reduced power
consumption and improved performance are achieved through an intelligent
caching design that is implemented at the system level. As a result a
mobile device using 8GB of flash and the Ultra Mobile HDD and Dynamic
Data Driver software have the power consumption equal to that of a 64GB
tablet and the performance equal to that of a 16GB tablet— while costing
less than either.

The software provides drive protection through the use of enhanced
motion sensor and thermal monitoring algorithms to control drive access
and avoid usage conditions that might harm it. The drive is so well
insulated that in many cases a dropped device’s screen would break
before its hard disk drive.

To further reinforce reliability for mobile devices, the Ultra Mobile
HDD integrates Seagate’s own Zero Gravity™ Sensor providing better shock
management. Incorporated power modes support the drive in sleep, standby
and idle enabling it to consume as low as 0.14W and support the long
battery life demanded by tablets. Its slim, rugged design allows it to
be utilized in new emerging applications like convertible and detachable
storage.

Leveraging the company’s experience with ultra-portable applications
like iPods, MP3 players, and handheld video recorders, the
newly-engineered 2.5-inch drive is just 5mm thin while weighing in at a
mere 3.3oz— about the same as a light bulb. Featuring up to 500GB of
capacity, it delivers the highest areal density available in a small,
ultra-thin form factor while supporting over 100,000 photos, 125,000
songs or 62 hours of high-definition video and movies.

The Seagate Mobile Enablement Kit includes the Ultra Mobile HDD, Dynamic
Data Driver software, and an optional customized reference design which
allows HDD-powered tablets to transparently deliver high-capacity
storage space to an end user in a mobile solution. The kit is currently
designed to support the Android operating system.

The Seagate Ultra Mobile HDD will be available separately and as part of
the Seagate Mobile Enablement Kit. Dynamic Data Driver software not sold
separately. For more information on both products please visit http://seagate.com/www/mobilekit.

Copyright 2013 Seagate Technology LLC. All rights reserved. Printed in
the United States of America. Seagate, Seagate Technology and the Wave
logo are trademarks or registered trademarks of Seagate Technology LLC
in the United States and/or other countries. When referring to drive
capacity, one gigabyte, or GB, equals one billion bytes. Your computer’s
operating system may use a different standard of measurement and report
a lower capacity. In addition, some of the listed capacity is used for
formatting and other functions and will not be available for data
storage. Quantitative usage examples for various applications are for
illustrative purposes. Actual quantities will vary based on various
factors, including file size, file format, features, and application
software.