How Anja Thiessen started their logo design journey

Who are you known as?

Tell us a bit about who you are and the people you reach

Spring Initiative is a new after-school program for teenagers (6th-8th grade) from a very poor and troubled area in the Mississippi Delta.

Spring will empower youth to discover and unleash their potential through a holistic educational approach promoting personal well-being, academic support, global exposure, social connectedness and creative expression. In pursuing this goal, we will function as a daily afterschool program structured to equally focus on strengthening the academic prowess and confidence of our students and on building loving and enriching relationships between all Spring staff and student participants.

The name 'Spring' comes from the season of spring, which is the most hopeful season of the year, the season with the utmost potential. Everything is right under the earth just waiting to break forth to grow and be in full bloom.

That's what we believe about our kids, too. When they are born they are full of potential and we would like to create opportunities for them to develop that potential to its full beauty and power.

Logo types to explore

Pictorial mark

Abstract mark

Emblem

To give us an idea of the overall feeling of your brand, let us know which styles you lean towards

Classic

Modern

Mature

Youthful

Feminine

Masculine

Playful

Sophisticated

Economical

Luxurious

Loud

Quiet

Simple

Complex

Subtle

Obvious

Other notes

The logo has a split target audience. On the one hand we will use it to try to convince donors and sponsors to support our non-profit financially. This target group will have to be able to take the logo seriously. On the other hand, we want our kids (teenagers aged 12-15) to be able to identify with Spring and thus there needs to be a certain modern edge to the logo.

Also, we will often call 'Spring Initiative' just 'Spring'. Therefore we would need an execution with 'Iniative' and one that works without 'Initiative'.