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Endlessly enterprising and fiercely competitive, young Londoners shape sport and culture in the metropolis around them. In Nike’s “Nothing Beats a Londoner”, created by Wieden+Kennedy London, these hungry, resourceful and confident youngsters take us on a whistle-stop tour of their city – with the help of cameos from some of the Londoners they look up to, even as they strive to one-up them with their own sporting achievements.

Film advertisement created by Wieden + Kennedy, United Kingdom for Nike, within the category: Fashion.