Every Shopify store owner is really excited about their app going live. It’s like the next big step to taking your online business to a whole new level so there’s every reason to be. To get your Shopify store mobile app up and live, you’ve spent a lot of time, effort and money. However, gone are the days when simply creating an app was enough to make it visible, known and starting to generate revenue…

You may think that all a Shopify shopper cares about are product photos. Of course, visually delightful images help in making an informed purchase decision, but that’s certainly not the reason why a consumer buys. A study by Nielsen Norman Group states customers spend 82% of their time at the online store, studying the textual information available on it. That’s where the Shopify store product descriptions come into play! Even though Shopify store owners know…

As traditional channels of marketing decline in popularity, e-commerce players must take to newer modes of communication to reach customers. Push notifications are a great way to directly connect with your audience, promote products, nudge them towards abandoned carts, and continuously engage them. According to a study by Urban Airship, users who opt in to push notifications see a nearly 2x retention rate. A key benefit of push notifications is that they can be personalized…

We’re extremely excited to announce that we’ve launched a new connector for Flow, the e-commerce workflow automation platform by Shopify. Shopify Flow helps e-commerce merchants automate various workflows between the many tools they use so that people can focus on the most impactful tasks. Flow also reduces the dependency of business teams on developers by removing the need for custom code to make multiple tools work together. How Shopify Flow works A workflow has three…

Boosting eCommerce sales requires effective marketing. That means using channels that give you the opportunity to cast a wide net, while also targeting potential customers who would be genuinely interested in your business. Facebook is an extremely useful tool in this respect. With approximately 2.19 billion active monthly users, the social media platform allows marketers to reach a wide audience, and Facebook Ads also allows them to target the right audience. From carousel ad formats…