LinkedIn + SlideShare = New Clients

The number of marketable platforms online today is massive. In the B2B landscape, understanding how to leverage these platforms in the most cost-effective, useful manner can be challenging. However, the ability to take advantage of those platforms with the largest reach and success rates put us in a position where all of the B2B marketing pieces can fit together. SlideShare, for example, is an absolutely phenomenal marketing tool that many B2B organizations have been slow to utilize. Lead generation, for instance, is augmented substantially by the ability to push initiatives via SlideShare. In fact, LinkedIn’s recent acquisition of SlideShare amplifies its reach astronomically.

SlideShare serves many other purposes beyond a lead generator with enormous reach. Social media integration with SlideShare gives B2B organizations an extended reach, as well as a new, creative medium to promote a product or service. In addition to social media advantages, SlideShare also presents a platform for supplementary online SEO, branding, and community development.

Even further, when it comes to SlideShare, the proof is in the numbers. Heavy users of the platform note that the price to lead ratio can be exceptional. Pointing to a variety of factors, but most notably, SlideShare as a platform where like-minded individuals go to learn. In the B2B space, this can prove to be incredibly advantageous when pushing a product/service with a heavy learning curve. This SlideShare infographic does a phenomenal job of expressing just how powerful the tool can be. Are you making the most out of online marketing’s “quiet giant”?