Marketers of all sizes may struggle at times to make sense of data and analytics, but even the little guys are using it to make smarter business decisions, according to research from Constant Contact. Nearly eight in 10 US small-business professionals surveyed said they believed they were doing this—and another 8% said they wished they were.

Three-quarters also thought their use of data and analytics would “give them a business advantage.” Just 4% disagreed.

Reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing. For a Marketer, this is the most fragile, difficult relationship to maintain: email engagement.One wrong step can end in …

Recently, I read an article on the Telegraphwebsite, talking about research that suggests that “Mobile phones and social media are stealing our manners” and “damaging our social skills“. I think it’s nonsense.