New Year’s challenge: cold call five people

Happy New Year! To help you get the New Year off to a great start, I’m issuing a challenge. This quarter, try cold calling five potential clients. Write up a simple pitch, actively listen to the responses you get and aim to have a natural conversation – don’t try to stick to the script when you could be having a real conversation with someone you get on the phone. If you’re already cold calling clients, try calling five extra prospects this quarter.

Cold calling simply involves placing a call to someone who hasn’t asked to be contacted by you. It can be a bit frustrating, but, if you treat it as an opportunity to have a conversation, rather than to close a sale, you’ll probably find greater success.