Abstract:

Mass Customisation (MC) has been perceived in many articles as a strategy of
choice for any company. However, Mass Customisation (MC) can be easily discussed
at a strategic level; but it is rather more complicated to undertake it
organisationally and operationally. The aim of this paper is to explore an
effective framework that can support the development of Mass Customisation
approaches. Two main contributions are addressed in this paper. One is to prove
the insufficiency of current Value-Chain-Based (VCB) MC approaches by using
empirical evidence; the other is to propose an online Life-Cycle-Based (LCB)
acquisition framework which can be used for developing more comprehensive MC
approaches.