Crozscore:

Crozscore:

Software Description:

PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.

This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.

By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.

Software Description:

AdEspresso is a simple yet powerful Facebook ad manager, helping retailers sell more products, grow their fan base and increase engagement within their community.
Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.
It also performs conversion tracking on external websites allowing users to optimize by leads & customer acquisitions, not just CTR, making the product work behind creating Facebooks Ads, a whole lot easier.

Software Description:

Dataxu is a demand-side platform (DTS) that increases the value that companies deliver to their customers, helps them target and engage the valuable audience, and delivers full effectiveness, efficiency, and satisfaction.

The platform is designed for publishers and marketing professionals that can utilize the data science to make their marketing efforts and profitable customer relationships more productive. The main purpose of Dataxu is to enable them to connect with real people via multiple
channels, attracting consumers’ attention at the right time.

The main advertising exchanges that Dataxu's clients can use are Connected TV, Addressable TV, Digital Video, Digital Out of Home, Native, Audio, Social, Display, and Mobile.

Features:

Scheduling

Notifications

Data Export

Dashboard

External Integrations

API

Audience Targeting

Features:

Features:

Dashboard

Notifications

Data Import

Data Export

Data Visualization

Marketing Automation

External Integrations

Audience Targeting

Brand Management

API

Summary:

Programmatic Advertising Strategy

Real-Time Reporting

Ease of Use through Natural Language Processing

Actionable Intelligence

Summary:

Complete A/B Testing: Create thousands of different Facebook Ads in 3 clicks, test out multiple target audiences, and save preferences including audience demographic to be reused in another campaign.

Optimize Campaign Returns: Access to their algorithm that provides suggestions to reduce PPC and improve returns on advertising.

Summary:

Audience-Based Buying

Always-On Optimization

Real-Time Reporting

Global Reach & Enterprise Scale

Granular Ad Targeting

Self-Serve Advanced TV

Fully-Integrated TouchPoint™ Ad Server

Enterprise Developer APIs

Pricing:

Credit card required: N/A

Base: $49, up to $3,000 Facebook Ads Spending.
Premium: $149, up to $10,000 Facebook Ads Spending.
Elite: $299, up to $25,000 Facebook Ads Spending.
They have a 14-day free trial for all three pricing plans.