SEATTLE--(BUSINESS WIRE)--Starbucks Coffee Company (NASDAQ: SBUX) celebrates the launch of the
holiday season with an innovative new mobile app. This year, Starbucks
will make the season come alive with Starbucks Cup Magic, an augmented
reality app customers can download for free and use to discover
Starbucks holiday characters found on iconic red cups, coffee bags and
signage. Customers can watch beloved holiday characters leap to life in
various merry holiday scenes. From carolers singing holiday tunes, to an
ice skater practicing her spins, to a boy and his dog having a wonderful
time sledding down a hill, the Starbucks Cup Magic app allows customers
to interact with Starbucks characters in a festive and fun way,
Starbucks-style, for the very first time.

Not only will customers be able to bring Starbucks holiday characters to
life, they will also be able to use the new app to pass merry sentiment
this holiday season. The Starbucks Cup Magic app allows users to share a
snapshot of the merry scene via email or Facebook or simply click a
button to send a Starbucks Card eGift to friends, family or anyone else
on their holiday list. The Starbucks Cup Magic app is available now for
download for iPhone devices in the U.S. and Canada, iPod touch devices
in the U.S., and coming soon to customers with Android™-powered devices.
To learn more, visit www.Starbucks.com/merry.

“As part of Starbucks efforts to find innovative ways to engage
customers and bring the Starbucks Experience to life, we are
excited to introduce this fun new Starbucks Cup Magic app for customers
to use to interact with holiday characters,” said Annie Young-Scrivner,
global chief marketing officer, Starbucks Coffee Company. “We are also
happy to provide a warm and comfortable gathering place for our
customers to connect over their favorite holiday beverage or serve as a
one-stop-shop for a special gift for anyone on your list.”

In addition, to kick off the season, Nov. 17-20 customers are invited to
bring a friend to one of Starbucks participating stores throughout the
U.S. and Canada between 2-5 p.m. to enjoy a free handcrafted holiday
beverage with the purchase of any holiday beverage of greater or equal
value. Customers can experience the first taste of the season through
the return of Starbucks® popular holiday beverages, including Peppermint
Mocha, Gingerbread Latte, Eggnog Latte, and Caramel Brulée Latte, as
well as the much anticipated new Skinny Peppermint Mocha, one of the
most requested beverages on MyStarbucksIdea.com.

Starbucks® Holiday Beverage Portfolio

Customers can enjoy Starbucks® seasonal beverages rooted in more than
four decades of holiday spirit including:

In 1985, Starbucks introduced what has become one of the most admired
and anticipated coffees in our entire coffee portfolio – Starbucks®
Christmas Blend. New this year, customers can purchase
Starbucks® Christmas Blend Ground – perfect for customers who seek
convenience, as well as a 30 oz. bag – an ideal size for parties or
brewing at home throughout the season. This sweet and spicy coffee is
also available in Starbucks VIA® Christmas
Blend instant coffee – ideal for customers on-the-go this holiday
season. Additionally, Starbucks® Christmas Blend Espresso
Roast is returning for second year. This coffee boasts an intense flavor
profile with an unforgettable spicy finish.

The Gifting Destination for Anyone on Your List

Starbucks continues to be the perfect place for the perfect gift for
your entire gift list. For home entertaining, thoughtful last-minute or
hostess gifts, or just a special treat, Starbucks offers an array of
relevant gift-able merchandise including a new Pour Over Gift Set
and holiday Cake Pop Kit. Also, beginning Dec. 13 while supplies
last, customers can load five Starbucks Cards for any amount in one easy
transaction with the Starbucks Card Multipack. From exquisite
gift sets to a beautiful assortment of seasonal mugs and tumblers to the
ever popular Starbucks Card, you are sure to find just the right gift.

Customers using iPhone and iPod touch devices can download the Starbucks
Cup Magic app at the App Store at www.itunes.com/appstore.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest-quality arabica coffee in the
world. Today, with stores around the globe, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we bring
the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com.