Contents

Though the station first signed on the air as WYDD in 1967, its roots can be traced back to 1963 on 100.7 FM as WPGH and under the ownership of Gateway Broadcasting Enterprises, which also owned New Kensington-licensed AM station WKPA (now WMNY). 100.7 was also (and still is) licensed to New Kensington.

Gateway owner Nelson L. Goldberg was interested in acquiring an improved FM signal with Pittsburgh market penetration. That opportunity presented itself in 1967, when a channel opened up for 104.7. To acquire the new signal, Goldberg had to spin off WPGH, which was purchased by Milton Hammond and moved to Millvale, where it was rechristened as big-band formatted WNUF-FM. That station is known today as WBZZ.

104.7 adopted the WPGH call letters, but soon afterwards, the station changed to a full-time jazz format and changed its call letters to WYDD, for "the 'WIDE' world of Pittsburgh", using an elongated globe as its logo. A fragment of the jazz format remained as "Jazzz Impressions", a weekend specialty smooth jazz show that premiered in 1976. The station would then move to a more free-form rock format in the 1970s, and then a Top 40 format by the early 1980s, which it maintained under a variety of different monikers such as "Y-105" and "Power 105".

In 1989, the station became known as "Energy 105", and brought about the call letter change to WNRJ. "Energy" was led by WABC radio legend and consultant Rick Sklar and WYDD Program Director Tony Florentino. Among the talent hired for "Energy" was New York City native Mike Frazer, who remained in Pittsburgh and has been a part of WWSW since 1990, and Columbus, Ohio nighttime radio legend Suzy Waud. The format was successful in terms of ratings, but quickly became too costly to maintain.

One of the chief competitors between Top 40 station WBZZ (then known as B94, now as KDKA-FM) and AOR-formatted WDVE, the station maintained a fairly consistent lineup until its sale to Salem Communications in 1989, ending more than two decades of local ownership.

WYDD had its main studio located along with WKPA in New Kensington since its beginnings, but maintained a separate sales office at Gateway Towers in Pittsburgh for many years.

Gateway Broadcasting Enterprises had initially agreed to sell WYDD and its sister station WKPA to Salem Communications in 1987, but legal complexities between the two companies delayed the finalization to the end of December 1989. While initially reporting that WNRJ would keep its format, Salem officials announced the following month that the station would switch to an easy-listening format, an unusual move at a time when established easy-listening stations were migrating towards soft adult contemporary music.

The call letters were switched to WEZE, shared by Salem's co-owned AM station in Boston, and the easy-listening format was adopted, with the intent to switch from that format to Christian talk once the ministry contracts could be obtained. In April 1991, the studios were moved to Greentree borough, located in Pittsburgh's South Hills, to Seven Parkway Center, Suite 625, one floor below WLTJ. The tower site was then moved later that same year from Murray Hill Road in East Deer Township (which was also half of WKPA's two-tower directional antenna array) to 750 Ivory Avenue, just off I-279 in Pittsburgh, the home of WPGH-TV. The much higher tower location allowed a power reduction to 13 kW, but a decades-long coverage problem for the southern suburbs of Pittsburgh was finally alleviated.

In October 1991, Salem Communications completed its intended format switch to Christian Talk, mirroring the format adopted by its co-owned stations, and adopting the call sign WORD-FM. This station continues today at 101.5 FM.

After years of negotiations, the opportunity to purchase heritage Christian stations WPIT & WPIT-FM finally presented itself to Salem Communications. Salem purchased the station in early 1993, and though now legally permitted to hold 104.7 (thanks to duopoly) in addition to WPIT & WPIT-FM, Salem chose to spin off 104.7 to Entertainment Communications (dba Entercom), licensee of WDSY-FM and the former WEEP. WPIT & WPIT-FM's facilities were moved to Greentree, and 104.7's operations were moved to WPIT's longtime home in downtown Pittsburgh at Gateway Towers, where it was joined by WEEP and WDSY. Both stations would remain there for about five years, until all three stations were split off and sold to three different owners. Operations for 104.7 would move temporarily to One Allegheny Square in Pittsburgh, and then finally to 200 Fleet Street in Greentree.

After Entercom purchased the station, 104.7 changed to country, branded as "104.7 The Rebel" WXRB. The station was to compliment WDSY and WEEP, who targeted an older audience, while WXRB targeted a younger audience with its "Young Country" direction, which was very popular during that time due to a recent spike in country music listenership.

Shortly after driving WQKB out of the format, in late 1994, 104.7 flipped to modern rock, branded as "104.7 The Revolution" WNRQ after modern rock had proven to be the mainstream following its success in other markets. The format would only last about a year and a half.

In June 1996, 104.7 flipped again, this time returning to its jazz-formatted WYDD roots. It switched to smooth jazz, branding as "Smooth Jazz 104.7" (with the WJJJ call letters instituted on June 28, 1996). This format would also be short-lived.

In May 1999, the station, keeping its WJJJ call letters, flipped to urban oldies, branded as "Pittsburgh's Jammin' Oldies, 104.7 The Beat." The format was widely popular, though management skewed the format towards more current material to attract a broad audience; this didn't help, as the station's ratings began to sink. The station changed its moniker to "Pittsburgh's Jammin' Hits" in a half-hearted attempt to attract new listeners, and modified its format towards Urban AC in 2003 to compete against WAMO.

On January 2, 2004, the station flipped to a Talk format, branded as "NewsTalk 104.7".

WYDD on-air studio at 810 Fifth Avenue in New Kensington from the early 1970s until 1989, when this studio was converted to production use only. Note the WYDD "Heartbeat" logo from the early 1980s on the clock's face. WYDD had switched its call letters to WNRJ and moved into a more state-of-the-art studio that year. The studios were finally moved to Greentree in 1991.

Announcer at the controls of the new WEZE on-air studio at Seven Parkway Center, Suite 625 in Greentree, April 1991. This location is now the main on-air studio for WORD-FM 101.5

When WPGB was a talk station, its programming was fairly standard for a Clear Channel station of its type, a regional morning show (itself simulcast on several stations throughout northern Appalachia and New England), followed by Glenn Beck, Rush Limbaugh and Sean Hannity, with Dave Ramsey and Andy Dean in the evening hours. From 6-8 p.m., Greg Henson hosted a sports talk show featuring interviews other local sports talk show hosts conducted earlier in the day on sister stations. Weekday newscasts were supplied by Cleveland station WTAM and Fox News Radio.

In addition, Glen Meakem hosted a program from 8-9:30am on Saturday mornings and 8-9:30am on Sunday mornings. The nationally syndicated radio program The Mutual Fund Show with Adam Bold aired on Saturday mornings.

In July 2014, rumors surfaced that 104.7 would soon flip back to country, possibly named 104.7 The Bull to match similar stations in Boston, Atlanta, St. Louis, Lexington, Portland, and Houston with the format and branding, following a decline of ratings from the previous November (when Quinn and Rose were still with the station), from a 4.1 rating to a 2.5 in the June 2014 Nielsen ratings.

On August 7, 2014, WPGB began stunting between shows with liners directing listeners to WJAS, which adopted the news/talk format and acquired all of WPGB's old shows, and to listen at 3 PM for a "major announcement on the future of 104.7". At that time, following The Rush Limbaugh Show, a news report, and a commercial break, WPGB flipped to country, branded as "Big 104.7."[1][2] The first song on "Big" was "This Is How We Roll" by Florida Georgia Line. The new station launched with 10,000 songs in a row, and will now compete with WDSY for Steel City country listeners.

On April 25, 2006, Clear Channel announced that WPGB's HD2 subchannel will carry a smooth jazz music format, which was a previous station format under the call letters WJJJ. WPGB-HD2 currently airs a simulcast of sports-formatted WBGG 970 AM.