Battling misinformation. With the web there are a lot of tools out there enabling the do it yourselfers to build sites for themselves. This is great. Unfortunately it has also created a bunch of “web design firms and professionals” that use the tools but don’t really know much more than that. They read articles on SEO and they are a search expert. They have a Twitter account and they are a Social Media Guru. Then when they fail to meet and exceed the client’s expectations it gives our industry a bad name. The burden of proof is often on our shoulders as these potential clients come to us with a bad taste in their mouth. But overall, I think this has made us better at what we do because we need to try that much harder, learn that much more and deliver even better results than the time before.