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While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. How can you optimize results from LinkedIn advertising? MORE

But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice. Unfortunately, if approached incorrectly, a company blog has just as much potential to embarrass your company or alienate customers. MORE

Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. In an age where everyone and their mother has access to Blogger , Tumblr , Posterous or other flavor-of-the-year services, getting your blog to be well-trafficked, highly syndicated and massively popular is no easy task. MORE

Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents. Facebook Undoubtedly, the history of how Mark Zuckerberg started the biggest social network in the world is already familiar to you. As of September 2011, the company is now valued at $8.8 MORE

It collects data about the content you create, how people interact with that content, and the size and composition of your network. Pricing: free, or API data by quote. Track and increase your own online influence, and connect with other influencers through the influence network and Kred communities. Showcase reviews: Social Media Today, Viral Blog. B2B PR Sense Blog. MORE

Not to mention, you’re likely present on other social networks like LinkedIn, Facebook, and Pinterest already. Most likely, you can digest more photos than blog posts or ebooks. Eventually, there will likely be algorithms to fight and competition through paid channel advertising networks. daily likes. The reason? This question is a tough one to answer. Let’s get to it. MORE

Video, an easy to read blog with frequent posts, and a scrolling twitter feed of relevance to the visitor. Invite developers with a properly designed API section or website extension. Linking a blog and consistently blogging is one of the fastest ways to spruce up a b2b website. Outposts are perfect places for relevant messaging off-site…social networks, videos, podcasts, curation, etc. B2B Chat Summary: Linkedin for B2B marketing. Blog Featured Marketing Strategy Online Marketing Social Media Web DesignAdvice from Marketing Peers. MORE

If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services : Like China, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to — or is — living there. No, not even LinkedIn or Twitter. MORE

hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. MORE

It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package. You link up your social accounts through your Empire Avenue account (currently Twitter, Facebook, YouTube, LinkedIn and Flickr with Foursquare being lined up). Here are some ideas: 1) Networking. MORE

Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. But with blogging's challenges come its many benefits, often in the form of traffic, leads, loyal fans, and -- eventually -- customers. 64% of U.K. MORE

hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API. MORE

These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. This can happen a couple of ways: 1) by dropping a tracking cookie on website visitors and using that data to build retargeting lists for retargeting ad networks (e.g. MORE

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. Though one should write with robots in mind, this is still a human network, so write as if you want someone to actually read your profile. MORE

That’s where Twitter’s APIs come in. Any Twitter tool must be universal in scope, and the limited numbers of users there when compared to a major metropolitan American city made it a perfect test case scenario for this blog post. Related Stories New Free Realtime People Search Engine Reveals All 4 Things Triberr Reminded Me about Twitter Why I am No Longer a LinkedIn LION. MORE

Jon is on Twitter, Linkedin, Facebook and he uses email. Using Nimble allows me to have a consolidated view of my communications with Jon regardless of the communications and networking platforms we use to collaborate with each other. They will have an API in order for people to develop tools and widgets that integrate with Nimble. An Interview with Jon Ferrara, Nimble Founder. MORE

And if you’re looking for even more information, we constantly write about this topic, so you can subscribe to our blog (on the right) at your leisure. Multi-touch attribution tracking with martech API integrations. Application Program Interface (API) integration is a technical term for how software programs interact with each other. What is multi-touch attribution? Time decay. MORE

Linkedin. Google display network. The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM. The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. Website. Twitter. MORE

Instead, ad networks stepped into the gap between publishers and agencies, repackaging inventory and often earning 50% gross margins for doing so. Robust API’s for marketing technology are only as good as the development teams that use them. have never called out a client or category I want to work with on my blog. I was deeply involved in the exchange and trading desk space in 2007, when it was still nascent, as one of a the individuals behind what eventually became Adnetik. If so, I would love to connect with you on LinkedIn. Every sale. Even the weather. MORE

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza! MORE

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Of course, most people using LinkedIn know that there is a robust job search and posting section, but I don’t think many marketing departments are using it to its fullest potential. MORE

might decide to write a blog post or two, but I have such a strong group of contributors to Biznology that you might not notice my absence. And everything that is tweeted gets mirrored to Facebook and LinkedIn, so I am not dark on those networks either. Still waiting for an API so I can do the same thing for Google+–are you listening, Big G?). Photo credit: tonx. MORE

Help search engines better index your blog by using this plugin to create an XML sitemap. Spammy blog comments are annoying. Your title has the ability to make or break the success of your blog post. Keep your blog organized with the help of this incredibly useful plugin. 40,296. That's the number of plugins on WordPress. Check it out: Pre-Just Writing. 13) OptinMonster. MORE

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 51) LinkedIn. It's a U.S. MORE

Internet hosting that provides computer-based services to customers over a network. API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. See SaaS.). Find out why. MORE

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. MORE

More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. Page and individual post level metrics on engagement and network visibility. 2.) LinkedIn. Facebook. MORE

think a B2B marketing plan shouldn’t include twitter w/o inbound strategy, magnetic website, blog and content to link to. Best reason, at least for me so far is the organic networks of topic-related folks that sprout up out of nowhere. Def great for increased readers for blog posts or new product features and upcoming events. Tweetreports and Company Buzz(within LinkedIn) have both helped me in addition to the common fav’s. New release of Tweetdeck with auto API streaming is working very well also. Advice from Marketing Peers. Learn more here ). MORE

” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content. As Bizo integrates more deeply with LinkedIn, the reach of those efforts will now be extended. You’re “In.” MORE

Examples of common first touch touchpoints: Click on a social post linked to a blog article. Through an attribution + AdWords API integration, the record from that marketing touch flowed seamlessly from one platform to the other. The lead create touch in the case above originated through the LinkedIn social network, where Arthur followed a link. Lead-Create Touch. MORE

Also LinkedIn. This blog post will walk you through the process with screenshots, but you can also just download the template now and make this walk-through interactive. Alright, if you open up the social media publishing template , you'll notice the bottom of the Excel spreadsheet has several different tabs, most of which are dedicated to a specific social network. meeting? MORE

From a B2B standpoint, if Highlight were to use LinkedIn’s API instead of or in addition to Facebook’s, then that’s potentially a very interesting tool for B2B companies. Each time a new network becomes dubbed the hot new thing, the temptation is to jump on board, but sometimes there’s no shame in letting others learn for you. - If you are constantly chasing the next tool, you are going to spend your life on an elliptical machine. - Content & social lean on each other like house. Rather than summarize my own panel, I thought I’d instead share my prep notes. MORE

by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering. Chart] Google+ Posts Drop Even as Accounts Rise is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. MORE

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly [3rd Edition] by David Meerman Scott. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen. LINKEDIN. MORE

These can integrate with Demandbase’s own network of Web publishers that will accept its ads and with other ad exchanges that connect to their own, larger publisher networks). Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. Other partners will be added over time. I’ll assume the Eloqua integration is most interesting to readers of this blog. Let’s start with DemandBase. The system doesn’t store any information about individuals. MORE

RWW Network. To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. Of course, the entirety of social media cant be summed up in one blog post, so these are just a handful of subjects listed below. Lesson #4: Learn to Blog. social networking. MORE

RWW Network. Social Search at LinkedIn Beats Google. Business social networkLinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. have been in business for 30 years and have worked across many markets, in many countries and I have worked the LinkedIn system to get those contacts usable. When LinkedIn Wont Work. MORE

The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. Medium: Is It a Platform or a Network? billion by 2017. MORE

Twitter recently removed the count API, which means that content and social media marketers alike are facing a new challenge—we can no longer factor in the number of Twitter shares from our content as a measure of engagement and validate it with social proof (a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation). MORE

Yet, that’s where the power lies, especially when it comes to dynamic content like blog posts. I’m often asked how to get more exposure leveraging social media, so I thought I’d give you the “101” on connecting, specifically your blog with Twitter, LinkedIn, and Facebook. First, this help assumes you have a hosted blog, particularly Wordpress. Let me know and I can help. MORE

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Of course, most people using LinkedIn know that there is a robust job search and posting section, but I don’t think many marketing departments are using it to its fullest potential.

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. How can you optimize results from LinkedIn advertising?

” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content. As Bizo integrates more deeply with LinkedIn, the reach of those efforts will now be extended. You’re “In.”

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. Though one should write with robots in mind, this is still a human network, so write as if you want someone to actually read your profile.

Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. But with blogging's challenges come its many benefits, often in the form of traffic, leads, loyal fans, and -- eventually -- customers. 64% of U.K.

Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. In an age where everyone and their mother has access to Blogger , Tumblr , Posterous or other flavor-of-the-year services, getting your blog to be well-trafficked, highly syndicated and massively popular is no easy task.

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice. Unfortunately, if approached incorrectly, a company blog has just as much potential to embarrass your company or alienate customers.

If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services : Like China, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to — or is — living there. No, not even LinkedIn or Twitter.

Yet, that’s where the power lies, especially when it comes to dynamic content like blog posts. I’m often asked how to get more exposure leveraging social media, so I thought I’d give you the “101” on connecting, specifically your blog with Twitter, LinkedIn, and Facebook. First, this help assumes you have a hosted blog, particularly Wordpress. Let me know and I can help.

Linkedin. Google display network. The most common ways this is done is through API integrations, cookies, and UTM parameters, which collectively work together to gather tracking data and push that information into the CRM. The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. Website. Twitter.

Although it feels as if Facebook, Twitter, LinkedIn and the rest have been around forever, believe it or not quite a few of these sites came from humble beginnings with very different intents. Facebook Undoubtedly, the history of how Mark Zuckerberg started the biggest social network in the world is already familiar to you. As of September 2011, the company is now valued at $8.8

Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. But with blogging's challenges come its many benefits, often in the form of traffic, leads, loyal fans, and -- eventually -- customers. 64% of U.K.

Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. In an age where everyone and their mother has access to Blogger , Tumblr , Posterous or other flavor-of-the-year services, getting your blog to be well-trafficked, highly syndicated and massively popular is no easy task.

More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. Page and individual post level metrics on engagement and network visibility. 2.) LinkedIn. Facebook.

by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering. Chart] Google+ Posts Drop Even as Accounts Rise is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

And if you’re looking for even more information, we constantly write about this topic, so you can subscribe to our blog (on the right) at your leisure. Multi-touch attribution tracking with martech API integrations. Application Program Interface (API) integration is a technical term for how software programs interact with each other. What is multi-touch attribution? Time decay.

Examples of common first touch touchpoints: Click on a social post linked to a blog article. Through an attribution + AdWords API integration, the record from that marketing touch flowed seamlessly from one platform to the other. The lead create touch in the case above originated through the LinkedIn social network, where Arthur followed a link. Lead-Create Touch.

These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. This can happen a couple of ways: 1) by dropping a tracking cookie on website visitors and using that data to build retargeting lists for retargeting ad networks (e.g.

might decide to write a blog post or two, but I have such a strong group of contributors to Biznology that you might not notice my absence. And everything that is tweeted gets mirrored to Facebook and LinkedIn, so I am not dark on those networks either. Still waiting for an API so I can do the same thing for Google+–are you listening, Big G?). Photo credit: tonx.

Jon is on Twitter, Linkedin, Facebook and he uses email. Using Nimble allows me to have a consolidated view of my communications with Jon regardless of the communications and networking platforms we use to collaborate with each other. They will have an API in order for people to develop tools and widgets that integrate with Nimble. An Interview with Jon Ferrara, Nimble Founder.

The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. Medium: Is It a Platform or a Network? billion by 2017.

It collects data about the content you create, how people interact with that content, and the size and composition of your network. Pricing: free, or API data by quote. Track and increase your own online influence, and connect with other influencers through the influence network and Kred communities. Showcase reviews: Social Media Today, Viral Blog. B2B PR Sense Blog.

Help search engines better index your blog by using this plugin to create an XML sitemap. Spammy blog comments are annoying. Your title has the ability to make or break the success of your blog post. Keep your blog organized with the help of this incredibly useful plugin. 40,296. That's the number of plugins on WordPress. Check it out: Pre-Just Writing. 13) OptinMonster.

think a B2B marketing plan shouldn’t include twitter w/o inbound strategy, magnetic website, blog and content to link to. Best reason, at least for me so far is the organic networks of topic-related folks that sprout up out of nowhere. Def great for increased readers for blog posts or new product features and upcoming events. Tweetreports and Company Buzz(within LinkedIn) have both helped me in addition to the common fav’s. New release of Tweetdeck with auto API streaming is working very well also. Advice from Marketing Peers. Learn more here ).

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 51) LinkedIn. It's a U.S.

Internet hosting that provides computer-based services to customers over a network. API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. See SaaS.). Find out why.

hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API.

Not to mention, you’re likely present on other social networks like LinkedIn, Facebook, and Pinterest already. Most likely, you can digest more photos than blog posts or ebooks. Eventually, there will likely be algorithms to fight and competition through paid channel advertising networks. daily likes. The reason? This question is a tough one to answer. Let’s get to it.

Twitter recently removed the count API, which means that content and social media marketers alike are facing a new challenge—we can no longer factor in the number of Twitter shares from our content as a measure of engagement and validate it with social proof (a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation).

Also LinkedIn. This blog post will walk you through the process with screenshots, but you can also just download the template now and make this walk-through interactive. Alright, if you open up the social media publishing template , you'll notice the bottom of the Excel spreadsheet has several different tabs, most of which are dedicated to a specific social network. meeting?

Video, an easy to read blog with frequent posts, and a scrolling twitter feed of relevance to the visitor. Invite developers with a properly designed API section or website extension. Linking a blog and consistently blogging is one of the fastest ways to spruce up a b2b website. Outposts are perfect places for relevant messaging off-site…social networks, videos, podcasts, curation, etc. B2B Chat Summary: Linkedin for B2B marketing. Blog Featured Marketing Strategy Online Marketing Social Media Web DesignAdvice from Marketing Peers.

RWW Network. Social Search at LinkedIn Beats Google. Business social networkLinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. have been in business for 30 years and have worked across many markets, in many countries and I have worked the LinkedIn system to get those contacts usable. When LinkedIn Wont Work.

That’s where Twitter’s APIs come in. Any Twitter tool must be universal in scope, and the limited numbers of users there when compared to a major metropolitan American city made it a perfect test case scenario for this blog post. Related Stories New Free Realtime People Search Engine Reveals All 4 Things Triberr Reminded Me about Twitter Why I am No Longer a LinkedIn LION.

These can integrate with Demandbase’s own network of Web publishers that will accept its ads and with other ad exchanges that connect to their own, larger publisher networks). Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules. Other partners will be added over time. I’ll assume the Eloqua integration is most interesting to readers of this blog. Let’s start with DemandBase. The system doesn’t store any information about individuals.

Instead, ad networks stepped into the gap between publishers and agencies, repackaging inventory and often earning 50% gross margins for doing so. Robust API’s for marketing technology are only as good as the development teams that use them. have never called out a client or category I want to work with on my blog. I was deeply involved in the exchange and trading desk space in 2007, when it was still nascent, as one of a the individuals behind what eventually became Adnetik. If so, I would love to connect with you on LinkedIn. Every sale. Even the weather.

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza!

RWW Network. To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. Of course, the entirety of social media cant be summed up in one blog post, so these are just a handful of subjects listed below. Lesson #4: Learn to Blog. social networking.

hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API.

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly [3rd Edition] by David Meerman Scott. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen. LINKEDIN.

From a B2B standpoint, if Highlight were to use LinkedIn’s API instead of or in addition to Facebook’s, then that’s potentially a very interesting tool for B2B companies. Each time a new network becomes dubbed the hot new thing, the temptation is to jump on board, but sometimes there’s no shame in letting others learn for you. - If you are constantly chasing the next tool, you are going to spend your life on an elliptical machine. - Content & social lean on each other like house. Rather than summarize my own panel, I thought I’d instead share my prep notes.

It seems to have caught fire and is the latest social media blog-darling. In short it’s networking, gaming, aggregation and social media status in one fun little package. You link up your social accounts through your Empire Avenue account (currently Twitter, Facebook, YouTube, LinkedIn and Flickr with Foursquare being lined up). Here are some ideas: 1) Networking.