Jay ZHe Stunk Up Our Biz Bad ...Perfume Co. Sues

1/26/2016 9:36 AM PST

Jay Z Stunk Up Our Biz Bad ... Perfume Co. Sues

Not everything Jay Z touches turns to gold -- his cologne line is an absolute disaster and it's all his fault ... according to a lawsuit filed by the manufacturer.

Parlux Fragrances is suing Jay for failing to live up to his end of their deal. The company says it made a licensing agreement ... where it would use his name and image to launch Gold Jay Z in 2013.

But Parlux says Jay was supposed to do more -- like make social media posts and promotional appearances, but he declined. The co. says he refused to appear on 'GMA,' at Macy's and in Women's Wear Daily to pump up the scent.

Further, there was supposed to be a line of follow-up fragrances that Jay helped develop, but according to the suit ... he dodged meetings and the new colognes never got off the ground.

Parlux says it expected to haul in about $50 million over 2 years, but instead the whole deal is pepe le pew -- it's losing money, and stores are returning unsold inventory.

ABOUT TMZ

CONTACT TMZ

Telepictures and Warner Bros. Entertainment Inc.
may use my email address along with my interests and device data to send me tailored email and other offers
through social media or other sites and apps.

Yes! Telepictures and Warner Bros. Entertainment Inc. may also share those details
with WB/Time Warner
Affiliates so they may send me tailored email and other offers.
Telepictures and Warner Bros. Entertainment Inc. are requesting this consent on behalf of their affiliates,
which will use the information under their respective privacy policies.

Opt out at any time by sending email to
privacy@wb.com, by
mail to "Privacy Group, Warner Bros., 4000 Warner Blvd, Burbank, CA 91522," or by
unsubscribing via a link in the email. By submitting my email address, I agree to the
Terms of Service and I acknowledge
that I have read and understand the Privacy Policy.