Hyatt Names New VP of Brand Experience, Hyatt Place

CHICAGO—Hyatt Hotels Corporation has announced that Steven Dominguez has been selected as vice president of brand experience for the Hyatt Place, Hyatt House, Hyatt Zilara, and Hyatt Ziva brands. Dominguez will be responsible for the brand development and management of Hyatt Place and Hyatt House, the company’s select service and extended stay brands, as well as Hyatt Zilara and Hyatt Ziva, the company’s all inclusive brands. He will report directly to Sandra Cordova Micek, Hyatt’s senior vice president, global brands.

“Steven is adept at working with multiple stakeholder groups through his collaborative approach, genuine communication style and his passion for brands,” said Micek. “I am confident his skills and international expertise across industries will raise the bar as the Hyatt Place, Hyatt House, Hyatt Zilara, and Hyatt Ziva brands continue to grow around the world. We are delighted to welcome him to Hyatt.”

Dominguez, who has more than 20 years of brand experience, joins Hyatt from Starbucks Coffee Company, where he held a number of roles in brand management, most recently as director of channel brand management, Asia Pacific. Prior to Starbucks, he held marketing leadership roles at JP Morgan Chase and Wells Fargo, in addition to senior marketing roles at The Coca-Cola Company.

“This is an incredible time in the company’s business, and I am thrilled to be joining Hyatt,” said Dominguez. “The Hyatt Place, Hyatt House, Hyatt Zilara, and Hyatt Ziva brands have tremendous growth potential, and I’m excited to work with the team to help further elevate and propel the experiential and emotional appeal of these brands globally.”