The purpose is to own and lead the marketing plans and their implementation to achieve target KPIs that drive new customer growth, retention and reactivation across different divisions. This is more of a higher level commercial type of role than a hands on campaign management role and would suit a good strategic planner. You'll be joining a big team in an amazing company which genuinely values it's employees.

Key responsibilities:

Set and agree targets and monitor the achievement of them across the full marketing mix, as well as own the action plans and project management of their delivery.

Be the key interface for the marketing function with commercial managers and stakeholders on dedicated value streams to gain input and buy-in to plans

Work with the Digital and Inbound team specialists to develop plans that will deliver the desired outcomes; all routes to market to be considered

Proactively drive change and challenge activity and plans to improve new customer acquisition and ROI

Overseeing all marketing activity, ensuring all campaigns are delivered on time and within budget

Proactively monitoring the overall campaign performance against KPIs and other customer buying trends to adjust activity where it makes commercial sense to meet targets.

Ownership for understanding and agreeing the campaign segmentation and data selections ensuring all tests are measurable & set up accurately in order to measure incremental response rates/revenue

Set and agree KPI targets and monitor the achievement of them across the full marketing mix with Commercial Managers and Marketing teams involved in delivery and measurement.

Drive campaign results across the team, working with the insight team to ensure timely results – in order that improvements can be made to maximise response rates/revenue

Deliver campaign insights that can be used to improve subsequent campaigns and present them to senior management

In depth understanding of customer KPIs produced by the Insight team and buying trends etc

Research and track competitor activity to understand market share, changing customer needs and opportunities for growth

Become the key interface for the marketing function with commercial managers and stakeholders on dedicated value streams to gain input and buy-in to plans as well as sign off on briefs etc

To be a marketing representative at regular industry meetings; developing partnerships to extend growth opportunities for the brand

To identify new strategic partnerships with relevant brands or partners to maximise new customer acquisition

Person Specification

Educated to degree level in a marketing discipline.

Excellent written and verbal communication skills.

Commercial marketer with proven record of driving ROI

Experience of setting up test and control structures and reporting on incrementality

People management experience

Strong presentation skills

Highly competent in MS Office

Creative thinker

Results driven

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