Betway kick-off Euro 2016 with preview night

Betway

Brief: Betway wanted Square in the Air to launch their Euro 2016 campaign, gaining them as much exposure as possible.

Result: SITA put on a Euro 2016 Preview Night for Betway, with invited guests and journalists watching a panel of experts look ahead to the tournament. The discussion, which was filmed and distributed to the media, featured Alan Smith, Dion Dublin and Clinton Morrison, and was hosted by Kelly Cates. On the back of the evening, quotes and interviews from the guests were featured in regional and national newspapers, including the Irish Sun, the Evening Standard and Birmingham Mail.