In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries. The book explains why habits exist and how they can be changed. Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Learn why some people and companies struggle to change, despite years of trying. Why others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work. Where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr.