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As you are scrolling through Instagram one of the first things you notice is the number of followers that the profile you are looking at has. This number is very deceiving because followers and the amount of 'likes' the content actually gets are very different.

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Think about the popularity of video content over time. From the first silent film of the early 20th century to the advent of virtual reality, video content has reigned supreme over all other forms of media. Given its spectacular evolution, it comes as no surprise that video content still remains the most popular art form.

Instagram is the most popular visual social media platform out there today. Whether you’re hosting a small festival, a conference, or live entertainment, Instagram is easily the best platform for covering your event.

Think about how massive a lot of businesses are today. Some big brands have millions of employees at locations around the world. It's difficult to know who's in charge, especially when it comes to social media. Putting the owner’s face to the brand name is virtually impossible.

Not long ago, all Instagram accounts were created equal. There was virtually no difference between business and personal accounts. Though it’s still one of the most popular social media networks on the web today, Instagram lacked crucial features that came standard on other platforms.

Sometimes, we get so caught up in the amount of likes and followers that we have that we forget all about the ‘social’ aspect of social media. Business owners that receive hundreds of likes and comment s on their Instagram posts everyday may find it difficult to directly engage with customers on regular basis.

If you’ve been on social media for awhile, you’ve probably heard of the concept of cross promotion. This involves using your other social networks to promote another of your social networks. For instance, you might tweet a link to your Instagram to encourage your Twitter followers to follow you on Instagram as well.

If your Instagram account is for your small business, chances are you’re looking to attract Instagram followers and customers from your city or general area. Promoting your brand to the world is great, but sometimes you need to build your customer base in a specific area.

Social media users are obsessed with numbers. They track their likes, friends, followers, reposts, post engagements. You name it, they’re keeping an eye on it – as well they should. Those things are important for building a successful social media profile.

This is especially true for Instagram followers. Both professional and personal accounts can benefit from a high follower count on Instagram. But there are a few tricks to building a solid following on Instagram. Lucky for you, we’ve got them all right here.

Unless you have been hiding under a rock for the past five years it is likely that you are aware of the meteoric rise of Instagram in the world of social media. Since its billion dollar acquisition by Facebook in early 2012

You’ve made your Instagram for Business account. You’ve uploaded a professional logo, added a snazzy bio which includes a link to your website, and posted a few photos that represent your brand. Now what?

Social media platforms are becoming somewhat of a common commodity. Okay, not even somewhat - social media platforms and profiles alike are becoming a major part of society. All the way from our favorite actors and actresses, down to the best basketball player in the world, just about everybody has their toes dipped into the social media pool. In doing so, it also means that a lot of people are hopping on the Instagram train, which is completely fine; given that you understand what you’re getting into. Instagram isn’t just your typical social media application, it’s developed into something much more than that. In the beginning, it was just a way to show your friends what you’ve been up to in the form of a picture post; but now there are “meme pages” selling shout outs for $50 a piece. The game has changed, and it seems like 2017 is going to be a year for Instagram to truly flourish (that is, if it isn’t already doing so).

Instagram isn’t just a personal platform anymore, but something that businesses and entrepreneurs can turn to for their marketing needs. Marketing on Instagram is an entire industry now, and the results that you can get out of it are quite immaculate. Instagram is clearly the winner for “go-to” social media application of 2017, and this article is going to talk about why.

New Features Being Implemented

You know about Snapchat and their story features, but what about Instagram?

Seeing your Instagram followers rise in numbers due to your continuous effort is an incredibly rewarding prospect. It reinforces that your marketing strategy is sound, and even better, that people genuinely want to follow you. However, when closely inspecting some of these followers, it's likely that you will find profiles that would be deemed as spam. These accounts are completely fake profiles that will continuously request that you like their photos or will try and post clickbait comments on your own photos. Not only is this a great annoyance to you, but it degrades your whole profile's look and professionalism.

Instagram periodically does a network-wide purge, which eliminates a significant portion of these spam accounts. These purges are done fairly infrequently, but you don't want to wait for them to clean up, so it's advisable that you proactively try and reduce the amount of spam accounts that interact with you.The general trend seems to be that the more followers an account has, the higher proportion of those will be spam accounts. Many celebrities and large organization Instagram accounts lost millions of followers in 2014 when the network did its first major cleanse.

You may think that gaining a follow or a like is the hardest part in dominating online platforms. However, marketing via social media is an ongoing process. If you're doing it right, you will be raising your brand awareness as well as increasing your customer’s loyalty. But, getting your audience to be engaging is a lot more difficult in recent times, due to the bombardment of posts and messages from all of the other social media accounts and adverts, that will be on their personalized feeds related to your industry. What's to stop your potential, or previous customers from unfollowing you, if they deem that you are not worth their loyalty? How do you stand out from the plethora of businesses and companies, trying to attract the attention of every single person that they can? If you have acquired a decent following, but feel like you are not able to communicate with your audience, then try some of these tips to improve your chances of a successful marketing campaign.

Coupons and incentives

Everyone loves money off, especially if they think it's a limited time deal. By offering monetary reduction incentives, it can lead to customers sharing your post and talking about your brand to their friends. This doesn't have to be bank breaking giveaways; the simplest free offers can sometimes work the best. If the offer is believable, more people will be eager to participate. As an example, if you offered the chance to win a free iPhone, over giving out a free branded hat with every order, the branded hat post would produce more of a buzz.

The story of how Instagram started is quite a short one, but an interesting one nevertheless. Instagram was still in its infancy when it was purchased by the social media behemoth that is Facebook. An app that had existed for just 551 days, and had made absolutely no revenue, sold for $1 billion. How exactly did the 28-year-old company founder, Kevin Systrom, manage to pull off this feat?

In the beginning of January 2009, Systrom, who had no formal computer science education, started to put time and energy into teaching himself to be able to code. It was around about this time that Foursquare was beginning to become popular, which resulted in the increased interest of location check-in apps. Although Systrom had a few concepts developed for these type of apps, in late 2009 he started to pour all of his attention into a single up. This app combined many elements of things that were popular at the time, including Foursquare.

"I figured I could build a prototype of the idea in HTML5 and get it to some friends," Systrom said, in an interview. "Those friends ended up using the prototype without any branding elements or design at all."

Instagram has become one of the most popular phone apps worldwide, as well as transforming into a dominant social media platform after Facebook bought it out. Recent statistics show that registered and active users are still increasing, at an alarming rate. For most individuals, Instagram is nothing more than an application from which they use to share their photos, for their friends to see. For others, however, Instagram is either a part of their business, or it is their primary business.

There are two key components when trying to dominate Instagram: having good content, and having a lot of likes and followers. Most people can't help you with the first one, but the latter has produced many companies that are offering paid like and follow services, to boost the metrics of your profile. While these are usually cheap to buy, 99% of the time these likes and followers are fake profiles. What's the point in having fake likes and followers? They won't engage with your new posts which will make your profile look suspicious. Not only that, but the newer Instagram algorithms have made it so that if you don't have a good engagement rate, it'll stop others from seeing your future content.

Don't worry, though, it isn't all doom and gloom. Rather than spending money on purchasing fake likes and followers, spend it on a decent Instagram bot instead. These bots will allow you to like and follow your laser targeted audience with ease, which in turn will make them look at your profile, and hopefully follow you back.

Do I need an Instagram bot?

At first glance, you may feel that there's nothing that a bot can do, that you can't do. While this may be true to some extent, are you actually willing to perform actions 24/7 in order to increase your social media profile? Time is money, and your time is precious. For what may cost you at most, half an hours wage, you could have a bot that will perform the required actions that will enable your profile to be seen by your target audience.

Instagram is always going to be a very popular social media platform (at least, per the foreseeable future!). It allows us to not only with friends from both the past and present, but it allows us to share our sentiments in regards to specific topics, ideas and events. It’s an application that has all sorts of nifty features, and they’re still bringing in new stuff - not too long ago, they introduced “Instagram Live” (which was a sort of live-streaming service).

Whatever you plan on doing with Instagram, I would suggest you do it with a few apps to help enhance your posts. Instagram can be somewhat limited in regards to the filters available, and some people have favorites (while others hate them completely). I’m here today to talk about 10 different apps I’ve grown quite fond of, as they have helped me create some of my most popular Instagram posts. If you love Instagram, you’re going to love these applications - trust me on that one!

The Applications

Snapseed

When it comes to mobile pictures, some people would claim that they are professionals. Snapseed is an app that helps deal with redeye reduction, as well as allows you to tilt and shift your pictures (or even introduced textured filters!). In terms of tools available in this application, it’s probably the most versatile Instagram photo/video editor you’ll ever come across. When you need to make specific portions of a picture pop out, this is the application to do it with.

There are a lot of things to worry about on Instagram and other social media platforms, on of those main concerns being real versus fake followers. Figuring out whether you’re marketing to fake or real followers can be a big deal, as it’s going to determine whether your efforts are in vain (or not). In some cases, boosting your follower count with some fakes is a great idea; but we’ll get into that a bit further down in this piece. First off, let’s talk about the main difference between a real and fake follower – this information could help you spit fakes from a mile away.

Real vs. Fakes

In order to point out the difference, just using social media platforms (like Instagram) will expose you to the wonderful world of fake followers. Real people are going to be much more appreciative than fake accounts, as most of them are just looking to do some marketing of their own. There are a few telltale signs in regards to a fake follower, and they are pretty obvious. Once you’ve been taught to search them out, there’s pretty much no way for you to get them mixed up!

Profiles – If the profile you’re looking at doesn’t sport any pictures, or simply has pictures with obvious links on them, odds are they’re a marketing account (and thus, a fake follower). These fake accounts don’t have profiles that are filled out, and when they are filled out, it’s usually with random words (or something that has to do with a hot woman looking for a date). Don’t get suckered in and start to think that these are legitimate followers!

Follower Count – Most fake accounts are going to have little to no following at all, as they aren’t really a part of the Instagram community. If you want to make the most out of your Instagram efforts, you’ll need to decipher which accounts you should be caring about.

Social media is a platform that plenty of people rely on these days to promote their business, whether it’s in the retail sense or just a brick and mortar sort of deal. The amount of traffic and potential customers you can find through the use of social media is crazy, and if you aren’t currently running a social media page, it’s in your best interests to do exactly that. In this piece, we’re going to be talking about something called “hashtags”. If you don’t know what those are, you’re in luck; I’m about to explain the entire situation in great detail (so get ready to read along!).

The only way to better your business, is through the use of better marketing platforms. In order to target the right people, you’ve got to be aware of who it is you’re targeting in the first place. Not only that, but it needs to be the proper demographic – if you’re selling skateboards, appealing towards the senior crowd isn’t going to warrant you any positive outcomes.

Take it from me – I’ve been through the blender known as social media marketing. There are billions of people on this planet, and most of them are using social media in their own little way; there is a very big opportunity to make some money through social media. Without dragging things along, I’m going to talk about how to find the right demographic – as well as how to identify the most effective hashtag for your marketing team to be using.

Bots are a common denominator in modern marketing, because they make the process much easier. Whenever you can automate the marketing process, you’re going to realize that there is a lot more money to be made - which is why the largest companies around have taken it upon themselves to implement new software. Bots can do an abundance of different things, all the way from managing your social media profiles to automatically gathering data. Regardless of what you use a bot for, just know that it’s going to be an experience that you grow very fond of.

These days, online companies and businesses are booming. You don’t even need to meet anybody face-to-face and you can still turn a profit, which is fantastic (and the way things should be). When we have such a large amount of technology at our fingertips, does it not make sense to make use of it whenever possible? I’m going to talk about the different types of bots you could consider making use of, as well as why they’re going to benefit you in the long run. If you’re a mobile marketer, you’re more than likely already quite familiar with bots.

Bots and Social Media

Instagram is the perfect platform to look at when it comes to the usage of bots, as there are plenty of accounts using bots on there right now. You may have an account yourself and have noticed that a few specific accounts keep liking your pictures and posting the same comments under them - that’s a bot hard at work. They seek out related pictures and posts, engage with them and then rinse/repeat the process. By engaging with as many posts as possible, you’ll be putting your name out there in the public eye.

Bots save you time and money by allowing you to automate this process, which is going to help your brand gain some exposure as well. The entire idea behind marketing is to keep your company in the eye of as many people as possible, and using bots with social media is one way to do it. You can grow your online following, all while marketing your retail products at the exact same time! Bots allows you to:

Instagram bot - The new wonder kid on the block

As digitization and the scope of digital marketing grows, more and more businesses, brands and even individuals are flocking to the social media scene to promote themselves, their ideas, products, services, causes and practically anything that can be sold or promoted!

With over 500 million monthly active users, Instagram is the hottest property now on the social media circuit. As it is a visual media site where you can promote beautiful photos and videos using hashtags strategically, your content can go viral around the world in a matter of minutes or hours if you have domain authority, a celebrity status or know how to leverage the power of hashtags to your advantage.

However, most people don’t have the time or the energy to spend hours, following, liking, commenting and sharing other posts made by people from their own industry or who share similar interests. The benefits are tangible because when you start engaging with other profiles, they can like back, follow back or comment back on your posts. This is how you build your social profile and grow popular.

However, it is laborious and often an impractical proposition. It is also time consuming and be it big brands, social media celebrities or influencers, many don’t have the time to do it quickly. So what is the best possible option?

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As some of you might have noticed, Instamacro was down for 3 hours. All like/follow activities were stopped due to a system update and therefore added +1 additional day to all our customers that had an active license during that time.

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