How To Use Actualities to Improve Your Show

Jon ChelesnikJuly 11, 2018

During four years as a sports talk host at ESPN Radio Network, I never figured out what to do with actualities. I knew it was supposed to improve my show to include them so I played them, but I didn’t know how to use them to make my show better.

Here are two tips I wish I had known then . . .

1. React to the audio

Play the clip from the newsmaker, then say, “Here’s what he said and here’s what he means.” Interpret the coach-speak. Help your audience read between the lines. You can also share your opinion about why what the person said is right or wrong.

2. Use audio as your co-host

Actualities are especially helpful when you are hosting solo. They break up the monotony of a single voice and serve as your co-host. They give you something to respond to. Play the clip then explain why you agree or disagree, or why you think what was said is absurd.

Pro Tip: You can start your library right now! Many worthy clips are available on YouTube and other social media outlets.

Keep notable clips that are relevant to your audience. You can do this as easily for local shows as for national programs. If you find a clip that is funny, amusing or otherwise entertaining, archive it so you can recall it at any time.