Taking forward Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) marketing initiative in the digital world, Honda has launched an exclusive ‘CB Hornet 160R’ android mobile application for the generation hooked to social media. This is for the first time that bookings for a Honda two-wheeler are exclusively being taken through an app.

Already in just 7 days since its launch, Indian youngsters have given a resounding thumbs up to the CB Hornet 160R app. Encouraged by the overwhelming...