Motor Accident Commission: Not a Good Look

The simple act of looking down at a mobile phone has become a strong mnemonic for tuning out. For onlookers it's a very obvious behaviour. This campaign highlights that when you look down at your mobile phone while driving it makes you more vulnerable to a variety of negative consequences, including being judged by others or being caught by the police. Agency: Cummins&Partners South Australia. VIEW THE NOT A GOOD LOOK SPOT VIEW THE ALL SEEING EYE SPOT VIEW THE FINE/FINED AD VIEW THE GOOD/GRIEF AD