However, as Stories gained in popularity, tracking and analytics became a big challenge – especially considering that they disappear after 24 hours. At the time, the only way to measure Story performance was to track them manually. Plus, the 24-hour fade-out made it crucial for marketers to take timely screenshots of all active campaigns (which means more manual work…).

Needless to say, this makes it nearly impossible for marketers to manage and scale their campaigns.

So why did we go through the grueling process of publishing an academic paper? Glad you asked! It’s because we take influencer marketing and our core technology very seriously. We want to ensure that our technology is built according to the highest standards, which usually means having 3rd party academic verification – so that’s exactly what we did!

Bottom line: You can be confident that you’re using the most accurate metrics to plan, launch and measure your influencer campaigns. Not because we said so, but because we proved it.

3. Super Targeted Influencer Search

Looking for micro-influencers who used the #justdoit hashtag AND who post about fitness and veganism AND whose followers are 25-30 year old females residing in Australia?

No problem.

We’ve spoken with hundreds of clients and prospects and one of the things they love most about Klear is our super targeted influencer search. Specifically, their ability to find niche influencers – across any topic/interest (over 60k and counting!), influencer level, audience demographics, you name it – across the world.

And the best part? It takes a few seconds.

4. Deep Influencer Analytics

Get deep analytics on every single influencer from audience demographics to branded partnerships and follower/engagement trends!

Example of influencer audience demographics on the Klear platform

One of the most common questions we get is “so we have a list of possible influencers, now what? How do we know which ones to choose for our campaigns?”

We took this question to heart and decided to build the biggest and baddest (i.e. the most comprehensive) influencer insights dashboard out there.

“This is the data that will get our manager on board – insights about each individual influencer and the people they interact with. Other platforms just have lists of influencers with little data. This is awesome, really awesome.”
– Klear customer

Marketers love using our influencer insights to get the most comprehensive and contextual overview of the influencers they’re planning to partner with, with info covering:

Follower/Fan & Engagement Trends – See how an influencer’s follower/fan count & engagement changes over time

5. Friendly Platform

You’re busy, and the last thing you need is a complicated platform for IM management. We get it.

That’s why, for us, user experience comes first. Marketers love that our platform is powerful and comprehensive, but also simple, straightforward and friendly to use.

“The platform is very self-intuitive and easy to read, for sure. This makes me happy. It will make our VP of Product even happier” – Klear customer

What’s next?

2019 is here and we’re already hard at work building new and innovative features to help you run successful influencer programs. These include an influencer relationship management module, streamlined influencer on-boarding, granular campaign performance measurement and much, much more!

Stay tuned:)

Want to learn more about influencer marketing? We’d love to hear from you!