“A few years ago people realized that the volume of data that businesses generate was becoming unwieldy. A new set of technologies to handle this huge amounts of data cropped up. We were one of the early adopters of these ‘big-data’ technologies. Having helped Fortune 500 companies adopt these technologies we quickly realized how complicated they were and how much simpler they could get.

“Thus started our quest to simplify data management technologies and make them extremely simple to use. We are building technology that is simple to use, scalable and will allow people to ask difficult questions on huge datasets.”

Last month it was reported that Apple bought Turi, a "machine learning platform for developers and data scientists.” Here’s how the company is described at the Turi website: “Turi toolkits simplify development of machine learning models. Each incorporates automatic feature engineering, model selection, and machine learning visualizations specific to the application. There is no faster way to build performant models.”

Last October the company bought Perceptio, a startup developing technology to let companies run advanced artificial intelligence (AI) systems on smartphones without needing to share as much user data. Also last year, Apple acquired VocalIQ, a UK startup that’s developed a natural language application programming interface [API] that allows humans and machines to have a much more natural conversation.

And in January, our favorite tech company bought Emollient, a a startup that uses artificial-intelligence technology to read people’s emotions by analyzing facial expressions.

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