On June 15, Indiana officials will begin a broad advertising campaign to continue to build awareness of the new Healthy Indiana Plan or “HIP 2.0” – targeting the hundreds of thousands of Hoosiers who qualify for the plan. Agency leaders such as Dr. Wernert and other state officials have participated in more than 60 events across the state since HIP 2.0 was launched in January. “Our team eagerly met the challenge to implement HIP 2.0 immediately,” said John. J. Wernert, M.D., FSSA secretary. “Now that the initial influx of new members has been processed, it’s time to enter the next phase of our outreach efforts to continue to build awareness.”

“… the vision of HIP 2.0 has always been about helping Hoosiers purchase coverage so they can take better care of themselves and be there for their families,” said Governor Pence. The state will receive federal matching funds for its $1.1 to $1.2 million investment in the outreach effort.