White Runway is a unique online occasion-wear business selling ready to wear and made to measure bridal party, mother of the bride and formal dresses. Founded in Sydney in 2011, it offers more than 400 styles of dresses in a wide range of colour and size options to a growing Australian and international customer base.

White Runway has showrooms in Sydney, Melbourne and Brisbane to provide customers with personalised styling and fitting services; recently launched pop up showrooms in New York to cater for the growing US market and Cape Town in South Africa, and intends to open further showrooms in other Australian and international locations. It also provides online consultations with its team of stylists to customers that cannot visit its showrooms in person.