WORLD’S FIRST EVER ‘SCRATCH CAR’D’

Splashing out on a scratchcard to see if you are lucky enough to land some loot is a common pastime for millions of Brits up and down the country – £930 million is spent annually on lottery scratchcards*. But, recent visitors to London’s Covent Garden had a unique chance to scratch the surface of something altogether different – the world’s first “Scratch Car’d”.

Thousands of people lined up, grabbed a penny and rubbed away on the unique SUV. The car took two months to prepare and was completely covered in silver latex – the material found on lottery scratch cards, which took 14 hours to scratch off. Underneath were thousands of individual panels, with one revealing a symbol to win the vehicle.

The ‘Scratch Car’d’ was unveiled on a bed of 16,995 pennies to mark the launch of the new Chevrolet Captiva, the company's first SUV for the UK market.

Chevrolet's Les Turton comments:
“It’s exciting and unique to unveil the world’s first ‘Scratch Car-d’ in the UK, giving the British public the chance to take part in the biggest scratch off in history. You've been able to scratch to win a car before, but using a vehicle as an actual scratch card is certainly a first – and it could take 14 hours of scratching. The Captiva is set to be one of the best value for money SUV's on the market, but the fact that a lucky participant is only one scratch away from winning the car represents even better value.”

The Chevrolet Captiva is available to order now from £16,995 on the road. For more information visit www.chevrolet.co.uk