“Apple is expected to dramatically redesign the iPhone in 2017 while introducing at least one model with an OLED display,” Zac Hall reports for 9to5Mac. “Supply chain analyst firm KGI Securities has now issued a new report predicting how Apple’s flagship iPhone lineup will look next year with new details on different screen sizes, display types, and camera features.”

“According to the report, Apple is expected to introduce three new iPhone models in 2017,” Hall reports. “One model will feature the OLED display, while two models will continue to use the TFT-LCD technology.”

“The dual camera introduced on the iPhone 7 Plus will continue to only be offered on the 5.5-inch models, not the 4.7-inch model,” Hall reports. “One could guess that the 5.5-inch model with an OLED display could create a higher price tier than the $649 and $769 prices for the entry level iPhone 7 and iPhone 7 Plus models currently.”

Premium features, premium price. Apple knows that there will always be big demand for the top tier, with the highest margins.

On the other hand, what is the value of the OLED display compared to the current iPhone display? On a TV, it’s a reasonable difference, although there is a sacrifice in overall brightness. But in a handheld device? I am genuinely curious.

While I personally love the larger iPhone and would never go back to a smaller one, my preference in iPads is similar to your preference in iPhones.

I would love to be able to get an iPad mini with all the power and features of an iPad Pro, just as you’d want a max powered smaller iPhone.

However, I understand why apple is doing this.

On the one hand they’re trying to keep their product lines from getting too complex, and on the other hand they’ve, no doubt, determined that the MAJORITY of buyers (not all buyers) of these smaller, and inherently, less expensive devices are very price sensitive, themselves.

I believe Apple has determined that keeping the prices down on these smaller devices helps, to some degree, to maintain Apple’s market share, while keeping their product line choices from becoming overly complicated.

So as a buyer I wish they’d offer smaller, maximally featured devices, but as a stock holder, I understand their consideration of market share in their product line decisions.

It’s also true that the more vocal we are in communicating our preferences, the more likely is apple to hear us. These discussions are important IMO.

Why do they always treat the smaller phone like it should not be what their Phablet has???….I don’t want a GD phablet that just is not portable in a pocket….most the larger phones go to women with purses…I m starting to agree withy some other posters who think Apple is losing its way.

There are trade-offs to putting the same tech in both form factors. The larger device has extra room for both battery and larger/multiple lens assemblies. And perhaps the OLED display takes up more space or energy compared to the current one as well. How much battery life would you be willing to give up in the small phone to get all the bells and whistles of the larger device?

Sometimes there have to be compromises. Apple tries to err on the side of the overall user experience for the largest number of people (sometimes to ill effect, admittedly).