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When feminists decry the objectification of women, most people immediately think of the images that saturate our magazines, movies, adverts and the Internet. Yet, while sexual objectification is a huge problem, it is, sadly, only a fraction of the objectification of women that permeates our world, from the moment we enter it.

With Tomb Raider being released next week, I recently had the opportunity to talk with Rhianna Pratchett about her role in writing the new game, recreating Lara, Jaffa Cakes, Moomins and a whole lot more.

Developed in collaboration with artists at Crystal Dynamics, the design of the controller features a two-layer colour finish with laser etching to create a realistic and tactile worn appearance. It's inspired by Lara's iconic climbing axe and the tourniquets that result from the adventure in her intense origin story, as told in this latest title.

When Rhianna Pratchett was a little girl, she wanted to be a writer. Or a mermaid. Today she is an award-winning scriptwriter, story editor and - a term that she coined - a narrative paramedic for videogames.

When I was given the opportunity to have a go at multiplayer I jumped at the chance. I really liked what I have played of the single player campaign so far, and you can check out my three hour preview here.

What's different in this new Tomb Raider game from all the previous Tomb Raider games is that Lara is hurt and scared and she comes across vulnerable, and that's certainly not the gun-toting fearless Lara we are used to.