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No advertisement kills American newspapers

Experts’ prognoses concerning decrease of profitability are regularly changing to the worst. Probably, until the end of this year, newspapers will get twice as less profit from advertisement. Meanwhile, advertisement is a main source of income for American editions. The newspapers have already started reducing their staff (somewhere up to 20 %), closing some projects and applying lower-quality printing. However, their incomes are still decreasing.www.lenta.ru