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Using barcode technology, the machine senses the capsule size, recognises the coffee blend, and adjusts the temperature and extraction parameters accordingly.

Precise behaviour

Why does this matter? Today, consumers want greater accuracy.

The more precisely you can change the behaviour of a machine according to the product inside it, the more accurate the result.

People are not only looking for easier-to-use products, they also want fresher, better-quality ingredients, specifically adapted to their needs and preferences.

Looking further ahead, we will want to understand in greater detail the impact on our bodies of what we consume.

It’s the kind of knowledge that one day, a system could provide.

Strong foundation

But although systems are designed to make things easier, they require a complex mix of expertise to develop.

That’s why we created our facility in Switzerland dedicated to systems technology, to maximise more than 25 years of experience we’ve built in this area.

It brings together talented people from across our business to come up with ideas to refine our existing systems, as well as developing entirely new ones.

Cultural preference

It’s only through this kind of collaboration that ideas such as Nespresso VertuoLine can be realised.

The system - designed to meet the tastes of North American coffee drinkers - is the result of more than seven years of research and development.

That may seem like a long time. After all, it’s hardly a secret that Americans prefer a longer cup of coffee to Europeans.

But the challenge was not to develop a machine that could create a long coffee; it was to develop one that could make a long cup of comparable quality.

We devised a way for the system to rotate the coffee capsule 7,000 times a minute, to extract every drop of flavour.

Thanks to this unique ‘centrifusion’ technology, VertuoLine is now the only system on the market to make long coffees with ‘crema’, the naturally-formed foam of coffee and air that is the signature of a quality espresso.

Balancing act

While it’s true that much of Nestlé’s systems development has focused on beverage machines, such as Nescafé Dolce Gusto and Special.T, we are exploring other opportunities.

We believe there’s huge potential to create systems adapted to a wide variety of different needs and cultures.

Coming up with the idea is not the most difficult thing. The real trick is to balance what is technically possible with what will genuinely be appreciated by consumers.

If you move too early into an area people aren’t used to, or before you’ve mastered it, you risk killing an idea before it has a chance to take off.

Exceptional experience

In the early ‘90s we thought about connecting Nespresso machines to the Internet, but we would have needed to install them with hard disks and ISDN cables.

They would have been too heavy and too expensive.

We had to ask ourselves: will this really benefit consumers? The answer was no. The idea was there, but the technology and the market were not ready.

More than a decade later, the time was right. In 2012, Nespresso included modems in its Aguila and Zenius machines for out-of-home customers.