If you have written authorization or license from BlackBerry, you
may use BlackBerry branding (BlackBerry PlayBook, BlackBerry) in
your application.

The guidelines for BlackBerry owned
brands can also be applied to other recognizable brands, such as Facebook, Twitter, Google,
or Microsoft. Generally, if an application name starts with a
brand/company/product it implies an association and that it’s an authorized or official
application submitted by that brand/company/product. For example:

Allowed

Not allowed

Player for YouTube

Chat for Facebook

Workflow for SAP

YouTube Player

Facebook Chat

Microsoft
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Once your apps are approved, they will automatically be posted for
sale. You can opt out of this automatic posting during the application submission
process, but you need to do so before you submit your apps for review. You will
receive email notifications from the administrator of the BlackBerry World vendor portal when your releases and applications are
approved.

New apps can take 12 to 24 hours to appear on the BlackBerry World web store and device client. Once your application is submitted
for review, you can change only the metadata (icons, screenshots, description, and
so on) in the vendor portal. Any metadata changes submitted after your application
is published can take up to 12 hours to appear on the web store and device
client.

You cannot modify anything except for supported devices in a release
that has been uploaded for review. To request your release(s) be removed from the
review queue to enable for modifications, complete theBlackBerry World vendor support form.

What to do if your app is not approved

While BlackBerry strives to
approve all third-party applications submitted to the BlackBerry World vendor portal, some applications can be denied. An app can be
denied if:

The app contains broken links or buttons.

There are keyboard issues. The keyboard must use correct mapping and
become visible when needed.

There are navigation issues. Users must be able to navigate through
the app and return to the home screen.

The app crashes or closes during use.

The app damages the device or causes excessive battery drainage.

The app release has missing .cod files or does not work.

The vendor does not have the appropriate digital rights to distribute the application.