I wonder why so far none of the BMW enthusiests (sp) dont own a BMW watch ?? I would get one..
Are they just not great quality?

I own one of these and I love it. I'm not really into watches much so I'm unsure of the quality, the manufactuer is Torneau (sp?), so I'm sure some of the real experts can asses the quality associated with them. That one retails for about 300 bucks, whereas many of the watches people are discussing here are magnitudes more expensive than that.

As far as being cheesy, . The BMW logo is subtle enough that you really only notice it if you look really closely (there is a larger print on the clasp, and a roundel etched into the back which noone will ever see ), I would consider a BMW watch cheesy if the entire face was a blue and white roundel or something you could see the brand association from 10 feet away or more.

Although I guess I can get away with alot of BMW swag since I'm gainfully employed by them. I like it because it reminds me that I'm still representing the company everywhere I go when i'm out of my E90 or away from work, even though 99% of the people that i will come in contact with won't even realize it's a BMW watch. THe only people who notice are people who I tell, or people who are really into watches.

It's definately not a baller watch like the Rolex, Omega, Tag other people wear...but this is what I could justify spending:

Seiko Sportura Kinetic Chronograph SNL015

Unfortunately only quartz movement for the second hand, but the big red needle sweeps for the chrono. And it's fairly accurate and has sapphire crystal glass. Backing is glass too so you can see the pendulum.

not the exact moduel but fairly close...
i have the Sportura SNL033, got it a month ago in HK

When I joined the Air Force I bought a Casio G-shock. Big Black Rubber clunky thing. But it served me well in what turned out to be a pretty active term of service. I grew attached to it and really began appreciating it's absolute indestructibility.

Well, a couple of years after I got out of the Military Casio released this Model. The 1200BA, I decided I'd like to have a new one, I still have my war weary g-shock, but I thought a new High-speed Low-Drag G-shock would be cool.

It's Solar Powered, Syncs with the atomic Clock, and is pretty much indestructible.

I've got a couple Movados, a Stainless Blue Faced Rolex Daytona, and a whole drawer full of other Nice watches, but I still end up wearing this one the most. Sentimental maybe, but its a watch I don't have to be careful with.

I also collect chronographs. Some people think I am crazy cause you can only wear one at a time. Oh well....... I'm crazy to order one of these expensive cars that have reliability issues and take forever to be built and delivered too !!!