Monday, August 26, 2013

Serena Hotels: E-commerce manager required

The Serena Hotels is a selection of different resorts, safari lodges and hotels that span some of the most exotic, evocative and enchanting destinations in the world.

The Serena Group comprises a collection of a few resorts, safari lodges and hotels, which are located in East Africa (Kenya, Tanzania, Rwanda, Uganda and Mozambique) and Southern Asia (Pakistan, Afghanistan and Tajikistan). The Serena service profile guarantees complete luxury, extensive amenities and unrivalled warmth of personal attention.

We are looking to recruit a E-Commerce Manager in the Sales and Marketing Department. The ideal applicant will report to the Regional Sales &amp; Marketing Director.

Creating and sourcing for content for the website; come up with tactical initiatives to help support specific products, and to target particular markets and ensure that all content reinforces Serena’s brand values.

Contributing to innovation and development of new software products to enhance efficiency in the hotel operations.

Undertaking regular competitor and market analysis and rovide analytical reports; and implement change based on the site performance to maximise conversion rates.

Responsible for the design and implementation of all online display advertising and affiliate marketing initiatives. Develop appropriate metrics and procedures to measure effectiveness of all on-line marketing activity (ROI) .

Developing and managing the SEO strategy either directly, or through an external agency, to ensure strong search engine optimization.

Working with the Marketing team to develop ecommerce marketing plans which support customer acquisition and retention through the best practise online marketing techniques.

Managing the Ecommerce team to ensure correct prioritisation of all tasks and projects.

Job Specifications

Bachelor’s degree in IT or Computer Science with a bias in Business or Marketing.

A post graduate degree in Business Administration will be an added advantage.