The TV ratings for Austin F1 are out and they're about half of NASCAR's...Truck Series.…
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Don't listen to anyone who says it was because the race was held on NASCAR's championship weekend. The reason US viewership was so low was FOX is about to drop F1 and doesn't care, and other networks won't care either.

This race had zero television promotion outside speed. FOX could have easily mentioned something on their NFL broadcasts, but didn't because the race conflicted with the NFL games. None of the other broadcast networks will promote an event on FOX, and ESPN didn't even have highlights, though ESPN probably doesn't have any rights to highlights.

But next year, when NBC broadcasts F1, I have higher hopes. NBC doesn't broadcasts NFL games on Sunday afternoon and can fully promote the race without hurting themselves.

Though if Disney had the rights, ESPN would probably have several hours of programming dedicated to Skip Bayless attempting to debate Kimi.