Overview — Prepare for a career in the fast-growing world of visual media content on-demand. The rapid convergence of digital video technologies and consumers’ desire to access visual media virtually everywhere are resulting in opportunities for businesses to distribute content that was once limited to over-the-air broadcast, in ways frequently re-imagined.

Students will develop the skills in electronic video content production and distribution needed by employers that rely on the internet, mobile, smartphones and other emerging interactive technologies to deliver their visual messages to customers.

Students learn how to acquire, edit and recode media for multiple delivery options; from inception to distribution to utilization. Skill development will focus on quality production in a “prosumer” environment; emphasizing media message design, digital content management, and multiplatform avenues for delivery of the message. Students will have real-world experiences through opportunities with Milwaukee Public Television and working with other professionals in visual media programming.

Career Outlook —Research indicates that fewer individuals rely solely on their televisions for video entertainment and other programming. Content on-demand means that media must be made available more broadly, easily and personally. Typical job duties include concept development, audio and video acquisition and editing, data and asset management, multimedia and video design, and program delivery methods. Successful employment requires strong visualization skills and an acute imagination, as well as computer, math and communication skills.

MATC Vision
MATC is the premier comprehensive technical college that provides excellence in education to enrich, empower and transform lives.

MATC Mission
As a public, two-year comprehensive technical college, MATC offers exceptional educational and training opportunities and services to our diverse metropolitan area by engaging with partners to advance the quality of life for our students and community.