Get Ready for the 2018 UPAF Ride for the Arts

For over 50 years, the United Performing Arts Fund has raised more than $300 million for investments in the performing arts. Whether it be through First Stage, the Florentine Opera, the Milwaukee Ballet, the Skylight Music Theatre or their other various groups, you have probably benefited from this organization one way or the other.

Now, you can support UPAF and all their organizations by participating in the annual UPAF Ride for the Arts, the largest one-day recreational bike ride supporting the performing arts, which will take place on Sunday, June 3.

There are five different route options depending on your level of bike proficiency: a 70-mile “Challenge” route, a 45-mile “Touring” route, a 25-mile “Own the Hoan” route, a 12-mile “Family” route, and a 5-mile “Kids, Family and Friends” route. Now for the first time, kids 12 and younger will be able to attend and ride for free when accompanied by a registered adult.

Registration begins at 6 a.m., but the routes will start at different times. Fees will also vary depending on when you register and which route you choose, but they range from $65-$70.

Once participants have finished, UPAF is hosting a Finish Line Party with free refreshments, ice cream, kids activities and more. UPAF groups will also be doing live performances, Battle of the Bands style.

Even if biking isn’t your thing, UPAF is encouraging pledging donations with plenty of prizes, including a Trek bike, tickets to Summerfest, a Miller Lite rolling cooler and more. Once again, the Johnson Financial Group will match donations up to $25,000 so you can do twice the good. If you’re still in the giving mood, there are still plenty of opportunities left to volunteer for the event.

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Caroline Blair is a digital marketing intern for Milwaukee Magazine. She just finished her sophomore year at Syracuse University studying magazine journalism and marketing. She grew up in Milwaukee and is excited to be spending her summer here interning at Milwaukee Magazine.

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