Deliverables

Example deliverables

Example of a site map for a B2B apparel company. The site map comes from and is informed by the research and the strategy.

This wireframe, for a small firm that designs and produces real-time, real-life digital and social experiences, is a “first step” or sketch to show content pieces and layout. This wireframe became interactive to show the experience of using the site.

Also for the company that produces digital real time experiences. Their projects page was the heart of the site and had to express their approach, ethos, and brand simply and quickly.

An example of a full set of personas. Each persona would subsequently be detailed out in individual description pages or slides.

Once the personas have been developed and the user/persona needs assessed, it becomes possible to make specific tactical recommendations for features and content to meet that segment’s needs.

This interactive wireframe showed the client the way that a complex, multi-screen interface would behave and what actions users could take from that page.

Summary of a larger competitive analysis. I try always to compare apples to apples and maintain one set of heuristics for all the properties being compared.

Before we make content recommendations, a content inventory of all existing owned properties must be developed in detail.