BACKING VERNONS TO WIN IN SPORTS GAMBLING

Vernons is one of the many players jostling for attention in the competitive category of online sports betting.

Vernons had been a household name in the era of the football pools, but had since lost its way. Our challenge was to reposition and rejuvenate Vernons in the face of the high-spending competitors such as Paddy Power and Ladbrokes.

In a ‘me too’ market we needed sports credibility and a strong personality to bring to life our purpose of ‘bringing enjoyment into play’.

So we turned to ex-footballer, sports prankster and bar-room raconteur, Jimmy Bullard, to tell the world to ‘give it a tickle’ (because a cheeky bet makes any sport more of a laugh). Jimmy not only lives the brand values, but his wider public profile gives the brand far wider reach than we could achieve alone. We launched as Jimmy made his appearance on ITV’s ‘I’m A Celebrity Get Me Out Of Here’.