BTS scores more than 25 million YouTube view counts with official music video for 'ON'

SEOUL -- K-pop band BTS has mesmerized millions of people on YouTube with the group's full official music video for "ON," the title song of the new album "MAP OF THE SOUL : 7" released last week.

Fans expressed astonishment and joy as BTS unleashed a cinematic music video for ON through a premier event at midnight Thursday (1500 GMT). It was watched 25,150,759 times in less than 10 hours. Fans have left some 722,000 comments to share their excitement.

"This era shows how BTS has outgrown their dream. This shows how big they have become and I am so proud of them So proud of being the army and seeing them on top!!" said Paula R, a YouTube user. Another user Brenna Bower said: "So pretty they all improved their skills, like how jin on his dancing he is doing so good so good love it."

Earlier, the band has dropped the "Kinetic Manifesto Film" version of ON's music video that showed powerful and delicate choreography. Unlike the first one released a week ago, the second music video is a symbolic representation of ON that highlighted the different characteristics of BTS members, according to Big Hit Entertainment.