Brooks’ Run Happy® Cavalcade of Curiosities, a running-inspired carnival experience that will tour the country hitting running shops, events, and Rock ‘n’ Roll expos over the next several years debuted at the Rock ‘n’ Roll San Diego Marathon & 1/2 Marathon expo today.

For the rest of the year, Cavalcade visitors will enjoy giveaways, prizes, runners’ fortune-telling machines, and carnival games such as “Pronator’s Peak” and “Dash for Gold.” Not to mention a professional stage show starring an authentic carnival ringmaster, human Jesus Lizard, and a vat of non-Newtonian liquid demonstrating Brooks’ new DNA cushioning technology. Woo Hoo!

Meanwhile, runners everywhere can enjoy an online Cavalcade experience at www.runhappy.com—with a daily chance to win FREE prizes from Brooks! The fun is on now and continues until 11:59:59 p.m. PT, on December 7, 2010—the official Promotion Period*, if you will.

Here’s the full list of DAILY Instant Win Game Prizes Available:
• NightLife Pack with LED Light, Reflective Vest & NightLife Hat : Each Monday during the Promotion Period*, there will be 4 of these prizes available to be won for a total of 108 prizes. Total ARV for each prize: $59. Total ARV for all of these prizes: $6,372
• Brooks Run Happy® Blue Tour T Shirt: Each Tuesday during the Promotion Period*, there will be 6 of these prizes available to be won for a total of 168 prizes. Total ARV for each prize: $28. Total ARV for all of these prizes: $4,704.
• One Pair Brooks Running Shoes of Winner’s Choice: Each Wednesday during the Promotion Period*, there will be 2 of these prizes available to be won for a total of 54 prizes. Total ARV for each prize: $135. Total ARV for all of these prizes: $7,290.
• Drawstring Bag with Utopia socks : Each Thursday during the Promotion Period*, there will be 4 of these prizes available to be won for a total of 108 prizes. Total ARV for each prize: $25. Total ARV for all of these prizes: $2,700.
• HVAC Infiniti Mesh Cap : Each Friday during the Promotion Period*, there will be 5 of these prizes available to be won for a total of 135 prizes. Total ARV for each prize: $20. Total ARV for all of these prizes: $2,700
• Brooks Run Happy® Pack with Cotton T Shirt, Water Bottle & Hat: Each Saturday during the Promotion Period*, there will be 3 of these prizes available to be won for a total of 81 prizes. Total ARV for each prize: $45. Total ARV for all of these prizes: $3,645
• Brooks Run Happy® Cotton Hooded Sweatshirt: Each Sunday during the Promotion Period*, there will be 3 of these prizes available to be won for a total of 81 prizes. Total ARV for each prize: $45. Total ARV for all of these prizes: $3,645

But wait, that’s not all!

There are TWO (2) GRAND PRIZES : A Trip for winner and guest to attend a 2011 Rock ‘n’ Roll Marathon of winner’s choice including round-trip Coach air transportation for two people from major airport nearest winner’s home, hotel accommodations for 4 nights with hotel determined by Sponsor in its sole discretion (single room, double occupancy), entry to the race, VIP credentials and gear packages for race (includes shoes, shirt, jacket & pants), Approximate Retail Value (ARV): $2,900 each prize.