Google does Shakespeare

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In support of New York City’s Shakespeare in the Park event, Google Books has created a nice landing page aggregating the complete works of the author. What better use could there be for Google Booksearch? What could better improve the PR of the controversial opt-out system for in-copyright books that Google has set up? To be fair, its search results won’t display the full text of books unless they are out of copyright. [For clarification on this, see the comment below from Danny Sullivan of Search Engine Watch.]