Michael O'Grady's bloghttp://blogs.forrester.com/michael_ogrady
enFive Ways To Invest In The Future Of Online Retailhttp://blogs.forrester.com/michael_ogrady/15-03-23-five_ways_to_invest_in_the_future_of_online_retail?cm_mmc=RSS-_-MS-_-1710-_-blog_2771
<p>Forrester's retail forecasts chart how the changing nature of consumer behavior will have an impact on online and offline retail sales over the next five years. During a recent <a href="https://www.forrester.com/Five+Ways+To+Invest+In+The+Future+Of+Online+Retail/-/E-WEB18944" target="_blank">webinar</a>, Forrester detailed five key trends that the forecasts have revealed:</p><a href="http://blogs.forrester.com/michael_ogrady/15-03-23-five_ways_to_invest_in_the_future_of_online_retail" title="Read the rest of &#039;Five Ways To Invest In The Future Of Online Retail&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_349 first"><a href="/category/mobile_commerce" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Mobile commerce</a></li>
<li class="taxonomy_term_13182"><a href="/category/cross_border_sales" rel="tag" alt="See other content with this tag." title="See other content with this tag.">cross-border sales</a></li>
<li class="taxonomy_term_10022"><a href="/category/online_retail" rel="tag" alt="See other content with this tag." title="See other content with this tag.">online retail</a></li>
<li class="taxonomy_term_13181 last"><a href="/category/web_influenced_sales" rel="tag" alt="See other content with this tag." title="See other content with this tag.">web influenced sales</a></li>
</ul></div>http://blogs.forrester.com/michael_ogrady/15-03-23-five_ways_to_invest_in_the_future_of_online_retail#commentsData InsightsMobile commercecross-border salesonline retailweb influenced salesMon, 23 Mar 2015 14:06:38 +0000Michael O'Grady11528 at http://blogs.forrester.com45% Of Offline Retail Sales Will Be Web-Influenced By 2020http://blogs.forrester.com/michael_ogrady/15-03-19-45_of_offline_retail_sales_will_be_web_influenced_by_2020?cm_mmc=RSS-_-MS-_-1710-_-blog_2771
<p>Although <a href="https://www.forrester.com/Forrester+Research+Online+Retail+Forecast+2013+To+2018+Western+Europe+Q4+2014+Update/fulltext/-/E-res120541">91% of retail sales in EU7 were offline in 2014</a>, online presence is critical to retailer success, as nongrocery web-influenced sales were three times larger than online sales. EU7 includes the UK, Germany, France, Italy, Spain, the Netherlands, and Sweden. A soon-to-be-published report, <strong>Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (EU-7)</strong>, shows why the majority of nongrocery offline retail sales will be influenced by the Internet as early as 2017; why this influence is dependent on country, category, and consumer age and gender; and why a consistent consumer experience across all multichannel touchpoints is critical for retailer success.</p>
<p>How consumers are influenced by the Web depends on many factors:</p><a href="http://blogs.forrester.com/michael_ogrady/15-03-19-45_of_offline_retail_sales_will_be_web_influenced_by_2020" title="Read the rest of &#039;45% Of Offline Retail Sales Will Be Web-Influenced By 2020&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_13162 first"><a href="/category/offline_retail_sales" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Offline retail sales</a></li>
<li class="taxonomy_term_13165"><a href="/category/cross_channel_behavior" rel="tag" alt="See other content with this tag." title="See other content with this tag.">cross-channel behavior</a></li>
<li class="taxonomy_term_13164"><a href="/category/online_influence" rel="tag" alt="See other content with this tag." title="See other content with this tag.">online influence</a></li>
<li class="taxonomy_term_13163 last"><a href="/category/show_rooming" rel="tag" alt="See other content with this tag." title="See other content with this tag.">show rooming</a></li>
</ul></div>http://blogs.forrester.com/michael_ogrady/15-03-19-45_of_offline_retail_sales_will_be_web_influenced_by_2020#commentsData InsightsOffline retail salescross-channel behavioronline influenceshow roomingThu, 19 Mar 2015 14:09:45 +0000Michael O'Grady11511 at http://blogs.forrester.comWestern European Consumers Spent €26 Billion In Online Cross-Border Trade In 2014http://blogs.forrester.com/michael_ogrady/15-03-16-western_european_consumers_spent_26_billion_in_online_cross_border_trade_in_2014?cm_mmc=RSS-_-MS-_-1710-_-blog_2771
<p>Western Europe is one of the largest online markets for cross-border trade: In 2014, Western consumers spent &euro;26 billion on cross-border trade, representing 17% of eCommerce sales in Western Europe. Our recently published <a href="https://www.forrester.com/Forrester+Research+Online+CrossBorder+Retail+Forecast+2013+To+2018+Western+Europe/fulltext/-/E-res121016" target="_blank">Forrester Research Online Cross-Border Retail Forecast, 2013 To 2018 (Western Europe)</a> shows that cross-border trade depends on sales flowing into a country from domestic cross-border purchases and sales flowing out of a country from nondomestic shoppers. Cross-border trade gives retailers an opportunity to expand outside of their domestic markets with minimum upfront investment. To succeed, retailers must understand the cross-border shopper and how to compete internationally.</p>
<p>Online cross-border shoppers:</p>
<ul>
<li><strong>Are looking for the best price. </strong>Price-sensitive online shoppers drive cross-border sales. The price of domestic goods in countries like Luxembourg, Switzerland, and Ireland make the consumer more likely to shop cross-border to find a bargain.</li>
<li><strong>Are looking for the best choice. </strong>The consumer choice offered by large online retail markets in countries like the UK, France, and Germany make the consumer less likely to shop outside of their domestic market.</li>
<li><strong>Spend more online, have higher incomes, and are younger than domestic shoppers. </strong>Retailers need to know the types of categories bought online to better target the cross-border shopper.</li>
</ul>
<p>Cross-border retailers need to understand how to compete:</p><a href="http://blogs.forrester.com/michael_ogrady/15-03-16-western_european_consumers_spent_26_billion_in_online_cross_border_trade_in_2014" title="Read the rest of &#039;Western European Consumers Spent €26 Billion In Online Cross-Border Trade In 2014&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_13160 first"><a href="/category/cross_border_retail" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Cross-border retail</a></li>
<li class="taxonomy_term_13161"><a href="/category/fulfilment" rel="tag" alt="See other content with this tag." title="See other content with this tag.">fulfilment</a></li>
<li class="taxonomy_term_12666"><a href="/category/logistics" rel="tag" alt="See other content with this tag." title="See other content with this tag.">logistics</a></li>
<li class="taxonomy_term_10022 last"><a href="/category/online_retail" rel="tag" alt="See other content with this tag." title="See other content with this tag.">online retail</a></li>
</ul></div>http://blogs.forrester.com/michael_ogrady/15-03-16-western_european_consumers_spent_26_billion_in_online_cross_border_trade_in_2014#commentsCross-border retailData Insightsfulfilmentlogisticsonline retailMon, 16 Mar 2015 11:23:47 +0000Michael O'Grady11506 at http://blogs.forrester.comOnline Display Ads Will Account For More Than 12% Of Advertising Spend In Western Europe By 2019http://blogs.forrester.com/michael_ogrady/14-08-13-online_display_ads_will_account_for_more_than_12_of_advertising_spend_in_western_europe_by_2019?cm_mmc=RSS-_-MS-_-1710-_-blog_2771
<h1> </h1>
<p>With 44% of all retail sales in Europe set to be offline sales that are <a href="http://www.forrester.com/European+CrossChannel+Retail+Sales+Forecast+2013+To+2018/quickscan/-/E-RES115375" target="_blank">influenced by the Web</a> in 2018, it&#39;s not surprising that online display advertising spend in Europe will grow more than three times faster than total advertising spend over the next five years. <a href="http://www.forrester.com/Forrester+Research+Online+Display+Advertising+Forecast+2014+To+2019+Western+Europe/fulltext/-/E-RES117475?intcmp=blog:forrlink" target="_blank">Forrester&#39;s Online Display Advertising Forecast</a> shows that online display advertising will continue to cannibalize advertising spend via other channels.</p>
<p>Firms are increasingly using video and rich media to engage, entertain, and attract the attention of online users and to enrich their brand <a href="http://www.huffingtonpost.com/jonah-sachs/4-steps-to-build-brand-aw_b_3997738.html" target="_blank">storytelling</a>. The growth of mobile device adoption and usage is also changing the way that users consume content:</p>
<p>1.<strong>Video</strong><strong>:</strong> Google recently stated that video had entered a fourth dimension, incorporating sight, sound, motion, and interactivity to win the <a href="http://www.designntrend.com/articles/14941/20140604/2014-doubleclick-live-stream-google-future-digital-advertisement.htm" target="_blank">hearts and minds of video viewers</a>. With more than 100 hours of video uploaded to YouTube every minute, Google has created YouTubeNation to curate video content and grow video audiences, especially among those ages 18 to 30.</p><a href="http://blogs.forrester.com/michael_ogrady/14-08-13-online_display_ads_will_account_for_more_than_12_of_advertising_spend_in_western_europe_by_2019" title="Read the rest of &#039;Online Display Ads Will Account For More Than 12% Of Advertising Spend In Western Europe By 2019&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_175 first"><a href="/category/mobile_advertising" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Mobile advertising</a></li>
<li class="taxonomy_term_119"><a href="/category/online_advertising" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Online advertising</a></li>
<li class="taxonomy_term_12758"><a href="/category/online_display_advertising" rel="tag" alt="See other content with this tag." title="See other content with this tag.">online display advertising</a></li>
<li class="taxonomy_term_236"><a href="/category/smartphone" rel="tag" alt="See other content with this tag." title="See other content with this tag.">smartphone</a></li>
<li class="taxonomy_term_648 last"><a href="/category/tablet" rel="tag" alt="See other content with this tag." title="See other content with this tag.">tablet</a></li>
</ul></div>http://blogs.forrester.com/michael_ogrady/14-08-13-online_display_ads_will_account_for_more_than_12_of_advertising_spend_in_western_europe_by_2019#commentsData InsightsMobile advertisingOnline advertisingonline display advertisingsmartphonetabletWed, 13 Aug 2014 08:43:39 +0000Michael O'Grady10909 at http://blogs.forrester.com29% Of Online Ad Spend In The US Will Be From Mobile By 2018http://blogs.forrester.com/michael_ogrady/13-05-16-29_of_online_ad_spend_in_the_us_will_be_from_mobile_by_2018?cm_mmc=RSS-_-MS-_-1710-_-blog_2771
<p>Mobile ad spending is finally taking off. The <a href="http://www.forrester.com/home#/Forrester+Research+Mobile+Advertising+Forecast+2013+To+2018+US/fulltext/-/E-RES96961" target="_blank">Forrester Research Mobile Advertising Forecast, 2013 To 2018 (US)</a> predicts that mobile ad spend (smartphones plus tablets) will represent more than 29% of <a href="http://www.forrester.com/home#/Forrester+Research+Interactive+Marketing+Forecast+By+Industry+2012+To+2017+US/fulltext/-/E-RES87621" target="_blank">the total online ad spend in the US</a> by 2018. The forecast looks at mobile device ownership in the US, trends in device usage, and mobile advertising supply-side data to fix the current and future market size for display, search, and social spending.</p>
<p>The drivers behind this take-off of mobile ad spending are:</p><a href="http://blogs.forrester.com/michael_ogrady/13-05-16-29_of_online_ad_spend_in_the_us_will_be_from_mobile_by_2018" title="Read the rest of &#039;29% Of Online Ad Spend In The US Will Be From Mobile By 2018&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_175 first"><a href="/category/mobile_advertising" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Mobile advertising</a></li>
<li class="taxonomy_term_119"><a href="/category/online_advertising" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Online advertising</a></li>
<li class="taxonomy_term_236"><a href="/category/smartphone" rel="tag" alt="See other content with this tag." title="See other content with this tag.">smartphone</a></li>
<li class="taxonomy_term_648 last"><a href="/category/tablet" rel="tag" alt="See other content with this tag." title="See other content with this tag.">tablet</a></li>
</ul></div>http://blogs.forrester.com/michael_ogrady/13-05-16-29_of_online_ad_spend_in_the_us_will_be_from_mobile_by_2018#commentsData InsightsMobile advertisingOnline advertisingsmartphonetabletThu, 16 May 2013 16:37:06 +0000Michael O'Grady9285 at http://blogs.forrester.comEurope Will Be The Largest eBook Market By 2017, Worth $19 Billionhttp://blogs.forrester.com/michael_ogrady/13-01-22-europe_will_be_the_largest_ebook_market_by_2017_worth_19_billion?cm_mmc=RSS-_-MS-_-1710-_-blog_2771
<p>eReaders are set to have one of the shortest growth life cycles in device history. Between 2009-2011 the average annual sales of dedicated eReading devices in the US grew by more than 100%. In 2012, US dedicated eReader sales growth will be negative. The decline of the eReader is driven by the availability and affordability of tablets, with <a href="http://www.forrester.com/home#/Forrester+Research+World+Tablet+Adoption+Forecast+2012+To+2017+Global/fulltext/-/E-RES90621" target="_blank">global tablet sales in 2012</a> set to reach more than 120 million.</p>
<p>The <strong><a href="http://www.forrester.com/home#/Forrester+Research+World+eReader+And+eBook+Forecast+2012+To+2017+Global/fulltext/-/E-RES90641" target="_blank">Forrester Research eReader And eBook Adoption Forecast, 2012 To 2017 (Global)</a> </strong>analyzes eBook adoption drivers across more than 50 countries. Heavy readers like eBooks. <a href="http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/" target="_blank">In the US</a>, eBook readers read an average of 24 books per year compared with just 15 books for non-eBook readers. In addition, eBook readers are becoming more device-agnostic, with similar eBook reading levels observed across tablets and dedicated eReading devices.</p>
<p>We used the following drivers to calculate our forecast for eBooks and eReaders</p>
<p>&middot; <strong>The size of the book market (both physical and digital): </strong>In the <a href="http://english.alarabiya.net/articles/2012/07/14/226290.html" target="_blank">Middle East</a>, only one in five adults reads on a regular basis. <a href="http://libraries.pewinternet.org/2012/04/04/part-2-the-general-reading-habits-of-americans/" target="_blank">Compare this with the US</a>, where 73% of the 16+ population reads for pleasure at least monthly and a quarter of the 18+ population reads more than a one book per month.</p><a href="http://blogs.forrester.com/michael_ogrady/13-01-22-europe_will_be_the_largest_ebook_market_by_2017_worth_19_billion" title="Read the rest of &#039;Europe Will Be The Largest eBook Market By 2017, Worth $19 Billion&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_9356 first"><a href="/category/book_publishing" rel="tag" alt="See other content with this tag." title="See other content with this tag.">book publishing</a></li>
<li class="taxonomy_term_9240"><a href="/category/ebook" rel="tag" alt="See other content with this tag." title="See other content with this tag.">eBook</a></li>
<li class="taxonomy_term_180"><a href="/category/ebooks" rel="tag" alt="See other content with this tag." title="See other content with this tag.">eBooks</a></li>
<li class="taxonomy_term_650"><a href="/category/ereader" rel="tag" alt="See other content with this tag." title="See other content with this tag.">eReader</a></li>
<li class="taxonomy_term_181"><a href="/category/ereaders" rel="tag" alt="See other content with this tag." title="See other content with this tag.">eReaders</a></li>
<li class="taxonomy_term_648"><a href="/category/tablet" rel="tag" alt="See other content with this tag." title="See other content with this tag.">tablet</a></li>
<li class="taxonomy_term_488 last"><a href="/category/tablets" rel="tag" alt="See other content with this tag." title="See other content with this tag.">tablets</a></li>
</ul></div>http://blogs.forrester.com/michael_ogrady/13-01-22-europe_will_be_the_largest_ebook_market_by_2017_worth_19_billion#commentsData Insightsbook publishingeBookeBookseReadereReaderstablettabletsTue, 22 Jan 2013 13:40:50 +0000Michael O'Grady8722 at http://blogs.forrester.com34% Of Tablet Owners Worldwide Will Be In Asia Pacific By 2017http://blogs.forrester.com/michael_ogrady/13-01-17-34_of_tablet_owners_worldwide_will_be_in_asia_pacific_by_2017?cm_mmc=RSS-_-MS-_-1710-_-blog_2771
<p>Since the launch of the iPad in 2010, more than 200 million tablets have been sold worldwide. Compare this with the <a href="http://online.wsj.com/adimg/sas-laptop-history.pdf" target="_blank">laptop</a>, which went from 2 million unit sales in 1990 to just 29 million 10 years later. Tablets have already started to cannibalize laptop and eReader device sales, as they offer distinct advantages over the laptop -- they're lightweight, have a long battery life, and provide convenience via a touchscreen and their "always on" mode.</p>
<p>Our recently published <a href="http://www.forrester.com/home#/Forrester+Research+World+Tablet+Adoption+Forecast+2012+To+2017+Global/fulltext/-/E-RES90621" target="_blank"><strong>Forrester Research World Tablet Adoption Forecast, 2012 To 2017 </strong></a>analyzes the drivers of tablet adoption across more than 50 countries. These include:</p>
<p>&middot; <strong>A growing online population: </strong>By 2017, the majority of the <a href="http://www.forrester.com/home#/Forrester+Research+World+Online+Population+Forecast+2012+To+2017+Global/fulltext/-/E-RES81381" target="_blank">worldwide online population</a> will reside in Asia Pacific; this region will contain 34% of tablet owners. Europe and North America will follow.</p>
<p>&middot; <strong>The fall of tablet prices:</strong> For example, the <a href="http://www.todayszaman.com/news-250354-turkey-decides-on-domestic-production-of-tablet-pcs.html" target="_blank">Turkish government plans</a> to distribute domestically produced tablets to 15 million students for free.</p>
<p>&middot; <strong>The changing demographics of tablet owners:</strong> While early tablet adoption took off primarily among the younger, wealthier demographic groups in Western countries, explosive future growth will come from a wider range of tablet users.</p><a href="http://blogs.forrester.com/michael_ogrady/13-01-17-34_of_tablet_owners_worldwide_will_be_in_asia_pacific_by_2017" title="Read the rest of &#039;34% Of Tablet Owners Worldwide Will Be In Asia Pacific By 2017&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_9827 first"><a href="/category/apple_ipad" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Apple iPad</a></li>
<li class="taxonomy_term_10114"><a href="/category/byod" rel="tag" alt="See other content with this tag." title="See other content with this tag.">BYOD</a></li>
<li class="taxonomy_term_429"><a href="/category/demographics" rel="tag" alt="See other content with this tag." title="See other content with this tag.">demographics</a></li>
<li class="taxonomy_term_10257"><a href="/category/device_adoption" rel="tag" alt="See other content with this tag." title="See other content with this tag.">device adoption</a></li>
<li class="taxonomy_term_11287"><a href="/category/device_ownership" rel="tag" alt="See other content with this tag." title="See other content with this tag.">device ownership</a></li>
<li class="taxonomy_term_11062"><a href="/category/operating_system" rel="tag" alt="See other content with this tag." title="See other content with this tag.">operating system</a></li>
<li class="taxonomy_term_648 last"><a href="/category/tablet" rel="tag" alt="See other content with this tag." title="See other content with this tag.">tablet</a></li>
</ul></div>http://blogs.forrester.com/michael_ogrady/13-01-17-34_of_tablet_owners_worldwide_will_be_in_asia_pacific_by_2017#commentsApple iPadBYODData Insightsdemographicsdevice adoptiondevice ownershipoperating systemtabletThu, 17 Jan 2013 14:08:27 +0000Michael O'Grady8721 at http://blogs.forrester.comNinety Percent Of The Online Population Will Regularly Watch Online Video By 2017 http://blogs.forrester.com/michael_ogrady/12-11-07-ninety_percent_of_the_online_population_will_regularly_watch_online_video_by_2017?cm_mmc=RSS-_-MS-_-1710-_-blog_2771
<p>The music industry in Europe has had a traumatic time, losing more than 31% of its revenue in the past five years to <a href="http://www.ifpi.org/content/library/DMR2011.pdf" target="_blank">piracy</a>. Given the increasing digitalization of content in the music, video, gaming, and newspaper industries, our recently published <a href="http://www.forrester.com/Forrester+Research+Online+Paid+Content+Forecast+2012+To+2017+EU7/fulltext/-/E-RES85281" target="_blank"><strong>Forrester Research Online Paid Content Forecast, 2012 To 2017 (EU-7)</strong></a> maps content's evolution from an audience, payer, and revenue perspective for each of these categories and for each of seven European countries. Here are some high-level results for the four categories:</p>
<p><strong>Music.</strong>With more than 35% of music revenues in Europe coming from digital, spending on physical music will soon be overtaken by its digital counterpart. Although digital music use in Europe still lags behind the US (where digital revenues exceeded physical revenues for the first time in 2012), <a href="http://www.forrester.com/European+Technographics+Online+Benchmark+Survey+Q3+2011/-/E-SUS838" target="_blank">Forrester found</a><a> that more than 50% of online Europeans already listen to online music regularly.</a></p>
<p><strong>Video.</strong>Video is the fastest-growing digital content category; we forecast that more than 90% of the online population will regularly watch online video by 2017. Online video audience penetrations will rise significantly as video on demand, pay per view, and catchup TV become mainstream. And with pay-TV penetrations in the EU-7 nations considerably lower than in the US, there's more scope for paid online video to grow.</p><a href="http://blogs.forrester.com/michael_ogrady/12-11-07-ninety_percent_of_the_online_population_will_regularly_watch_online_video_by_2017" title="Read the rest of &#039;Ninety Percent Of The Online Population Will Regularly Watch Online Video By 2017 &#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_690 first"><a href="/category/mobile_applications" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Mobile applications</a></li>
<li class="taxonomy_term_822"><a href="/category/digital_music" rel="tag" alt="See other content with this tag." title="See other content with this tag.">digital music</a></li>
<li class="taxonomy_term_1248"><a href="/category/mobile_game" rel="tag" alt="See other content with this tag." title="See other content with this tag.">mobile game</a></li>
<li class="taxonomy_term_9405"><a href="/category/online_activities" rel="tag" alt="See other content with this tag." title="See other content with this tag.">online activities</a></li>
<li class="taxonomy_term_332 last"><a href="/category/online_video" rel="tag" alt="See other content with this tag." title="See other content with this tag.">online video</a></li>
</ul></div>http://blogs.forrester.com/michael_ogrady/12-11-07-ninety_percent_of_the_online_population_will_regularly_watch_online_video_by_2017#commentsData InsightsMobile applicationsdigital musicmobile gameonline activitiesonline videoWed, 07 Nov 2012 13:30:04 +0000Michael O'Grady8426 at http://blogs.forrester.comMobile Commerce Will Be Worth 19 Billion Euros Within The EU-7 By 2017 http://blogs.forrester.com/michael_ogrady/12-07-19-mobile_commerce_will_be_worth_19_billion_euros_within_the_eu_7_by_2017?cm_mmc=RSS-_-MS-_-1710-_-blog_2771
<p>Mobile commerce is taking off in Europe. Retail and travel spend via a mobile phone increased by 70% in 2011. Impulse-buying categories that require little intensive research -- such as books, computer software and video games, music, videos and DVDs, and event tickets -- are driving a large part of these mobile retail sales. Understanding mobile buying behaviors, the evolution of mobile buyers, and relative mobile spend across Germany, the UK, France, Spain, Italy, the Netherlands, and Sweden are the focus of the <a href="http://www.forrester.com/Forrester+Research+Mobile+Commerce+Forecast+2012+To+2017+EU7/fulltext/-/E-RES79601" target="_blank">Forrester Research Mobile Commerce Forecast, 2012 To 2017 (EU-7)</a>, &gt;, and <a href="//www.forrester.com/Forrester+Research+Online+Retail+Forecast+2011+To+2016+Western+Europe/fulltext/-/E-RES61670#/EU+Mobile+Commerce+Forecast+2012+To+2017/quickscan/-/E-RES61377" target="_blank">report</a> which has just been published.</p>
<p>The forecast combines insights from the <a href="http://www.forrester.com/Forrester+Research+Online+Retail+Forecast+2011+To+2016+Western+Europe/fulltext/-/E-RES61670" target="_blank">Forrester Research Online Retail Forecast, 2011 To 2016 (Western Europe)</a> with an understanding of smartphone adoption rates and how online buyer sophistication differs from mobile buyer sophistication for each EU-7 country. Smartphone owners are more predisposed to become mobile retail buyers if they have already bought online or if they have already bought mobile apps and digital content. By 2017, mobile retail, travel, and daily deal spend in the EU-7 will rise to &euro;19.2 billion, which will represent 6.8% of online spend. Mobile's share of total travel spend will be much higher than that seen in retail, as more than 35% of travel bookings for leisure and unmanaged business travel were made online in the EU-7 in 2011.</p><a href="http://blogs.forrester.com/michael_ogrady/12-07-19-mobile_commerce_will_be_worth_19_billion_euros_within_the_eu_7_by_2017" title="Read the rest of &#039;Mobile Commerce Will Be Worth 19 Billion Euros Within The EU-7 By 2017 &#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_349 first"><a href="/category/mobile_commerce" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Mobile commerce</a></li>
<li class="taxonomy_term_471"><a href="/category/mobile_coupons" rel="tag" alt="See other content with this tag." title="See other content with this tag.">mobile coupons</a></li>
<li class="taxonomy_term_10907"><a href="/category/mobile_travel" rel="tag" alt="See other content with this tag." title="See other content with this tag.">mobile travel</a></li>
<li class="taxonomy_term_10022 last"><a href="/category/online_retail" rel="tag" alt="See other content with this tag." title="See other content with this tag.">online retail</a></li>
</ul></div>http://blogs.forrester.com/michael_ogrady/12-07-19-mobile_commerce_will_be_worth_19_billion_euros_within_the_eu_7_by_2017#commentsData InsightsMobile commercemobile couponsmobile travelonline retailThu, 19 Jul 2012 07:35:35 +0000Michael O'Grady7952 at http://blogs.forrester.comSMS Usage Remains Strong In The US: 6 Billion SMS Messages Are Sent Each Dayhttp://blogs.forrester.com/michael_ogrady/12-06-19-sms_usage_remains_strong_in_the_us_6_billion_sms_messages_are_sent_each_day?cm_mmc=RSS-_-MS-_-1710-_-blog_2771
<p>In two recently published forecasts -- the <a href="http://www.forrester.com/Forrester+Research+Mobile+Media+Application+Spending+Forecast+2012+To+2017+EU7/fulltext/-/E-RES73681" target="_blank"><strong>Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7)</strong></a> and the <a href="http://www.forrester.com/Forrester+Research+Mobile+Media+Application+Spending+Forecast+2012+To+2017+US/fulltext/-/E-RES73661" target="_blank"><strong>Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (US)</strong></a> -- we looked at mobile and tablet content usage for games, music, video, and messaging across the US and seven countries in Western Europe. As content availability becomes more synonymous with handset choice, the forecast helps us understand the proportion of mobile commerce that we can attribute to those who use and pay for digital content.</p>
<p>Even with the increased use of instant messaging, SMS remains the <a href="http://www.forrester.com/consumer?N=10004+5020&amp;range=504001#/Text+Messaging+SMS+Overview+The+Workhorse+Of+Mobile/quickscan/-/E-RES61473" target="_blank">workhorse of mobile</a> -- with a 14% increase in the number of SMS messages sent in 2011 compared with 2010. More than 2 trillion SMS messages were sent in the US in 2011, which equates to more than 6 billion SMS messages sent per day. Text messaging users send or receive an average of 35 messages per day. Although by 2017 SMS will dominate mobile content spend less than it does today, it will still remain significant.</p><a href="http://blogs.forrester.com/michael_ogrady/12-06-19-sms_usage_remains_strong_in_the_us_6_billion_sms_messages_are_sent_each_day" title="Read the rest of &#039;SMS Usage Remains Strong In The US: 6 Billion SMS Messages Are Sent Each Day&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_198 first"><a href="/category/forecasts_and_trends" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Forecasts and Trends</a></li>
<li class="taxonomy_term_349"><a href="/category/mobile_commerce" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Mobile commerce</a></li>
<li class="taxonomy_term_10849"><a href="/category/sms" rel="tag" alt="See other content with this tag." title="See other content with this tag.">SMS</a></li>
<li class="taxonomy_term_10581 last"><a href="/category/mobile_apps" rel="tag" alt="See other content with this tag." title="See other content with this tag.">mobile apps</a></li>
</ul></div>http://blogs.forrester.com/michael_ogrady/12-06-19-sms_usage_remains_strong_in_the_us_6_billion_sms_messages_are_sent_each_day#commentsData InsightsForecasts and TrendsMobile commerceSMSmobile appsTue, 19 Jun 2012 08:57:07 +0000Michael O'Grady7850 at http://blogs.forrester.com