In Clinkunbroomer’s screenshot below, you can see the advertiser is using both traditional sitelinks — for subscription plans and broader content categories — and the new drop-down extension in the same ad to give users more options to get where they want to go.

A Google spokesperson said the extension is being beta tested in the U.S. now and gave us this statement:

“Ad extensions — such as phone numbers, images, seller ratings — have long provided people with additional, useful ways to find the information they need on the web. In this case, we’re testing a ‘drop-down’ extension to make it easier to navigate quickly to a specific, relevant section of an advertiser’s site.”

About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

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…and all covering up the organic results to boot; another Jab at SEO by Google!

Kim Clinkunbroomer

Hi Ginny,

Thanks for the mention!

I got some feedback from my Google Rep on this Beta. The button text can be customized (I don’t know the character limits). Of course the drop downs can be customized too. This Beta cannot be enabled in the UI, instead everything, (button text, dropdown text, and landing page url’s), need to be submitted to Google and they will set things up.

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