The broadcasting regulator asked BARC India to publish the pending data by February 25, 2019, otherwise immediate action will be taken

Highlights

BARC India did not publish the TV rating and viewership data under new tariff regime by Trai

Trai extended the deadline to make channel preferences by March 31, 2019

The Telecom Regulatory Authority of India (Trai) has warned the Broadcast Audience Research Council (BARC) for not publishing rating and viewership data during the consumer migration to new tariff regime. If BARC India doesn’t publish the data immediately, the Trai will initiate ‘appropriate action,’ for non-compliance of its orders. In the directive issued by Trai, it stated that BARC India should publish the data by February 25, 2019, and if it fails to publish the same, “appropriate action would be initiated,” under various sections of the Trai Act. Since February 1, 2019, BARC India stopped publishing the rating, TV viewership data citing that consumers are facing issues while accessing the channels as the migration is not carried smoothly.

BARC India Repeatedly Asked by Trai to Publish the Data

“…BARC India has modified its Fair and Permissible Usage Policy in February 14, 2019, even after being repeatedly asked by the authority to not stop publishing of rating data and viewership data on its website during the migration to new regulatory framework until and unless explicitly permitted by the authority and are thus, in contravention of the direction of the authority dated December 21, 2018 and January 14, 2019,” said the Trai directive, also seen by PTI.

BARC India could not be reached for comments, says PTI. Trai rued that BARC India did not comply with its previous instructions despite being repeatedly asked by the authority to publish rating and data of the viewership of different TV channels. The regulator observed that BARC had submitted that disruption caused by the transition to the new regime could prevent consumers from accessing the channels of their choice, thus not giving a fair and true picture of TV consumption in India.

But Trai said it would not be appropriate to stop rating of channels as these changes were an outcome of consumer choice and a real reflection of market changes. The regulator opined that the decision of BARC India to “withhold” the data could not be justified by any yardstick.

It noted that BARC India has “failed to furnish any cogent reason for not publishing the rating and viewership data” and that “such action on the part of BARC India reflects poorly on the creditworthiness of the data published by them”.

BARC India Might Face Legal Issues Under Trai Act

Trai reminded BARC India that it is governed by the provisions of the Trai Act and thus required to comply with orders, regulations, and directions issued by the Ministry of Information and Broadcasting and Trai from time to time.

“Now…the authority…hereby directs Broadcast Audience Research Council to immediately release and publish viewership data for the week ending February 8, 2019 and weeks subsequent to it, on its website without any further delay and not to stop it in future also without explicit instruction/direction from the authority or Ministry of Information and Broadcasting…,” Trai directive said.

BARC India has been asked to “furnish compliance to the authority by February 25, 2019 failing which appropriate action would be initiated against them under…the Trai Act, 1997”. Trai has recently unveiled the new tariff order and regulatory regime for the broadcast and cable sector, which paves the way for consumers to opt for channels they wish to view and pay only for them. It has said every channel should be offered a la carte, with a transparent display of rates on electronic programme guide.

Earlier this month, the regulator extended the timeline for consumers to make their channel preferences up to March 31, 2019.

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For consumers like us, It is very important that these viewership ratings are published because these ratings affect the channels’ advertising contracts. If a channel priced itself too high and therefore viewership decreased, it can no longer command premium prices from advertisers. This in turn forces channels to drop their consumer prices.

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Deepak

Totally agreed

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Sandy

I am hoping some of these broadcaster will come down to their knees, not sure abt dth if they will reduce their ncf.