Lifeline, owned by the guys who also own Monkey Bar Gym, in Madison, WI, are coming out with their own, inexpensive, American-made brand of kettlebells.

They enlisted the aid of Mike Mahler and a few other hardcore kettlebell guys in the design process. Mike Mahler has stated that he's tried to break the handles off the prototypes with rough handling, and they've held up extremely well.

The end result of all this, is, of course, that the consumer will have the ability to shop around for a quality kettlebell and that prices will come down overall.