Rumors surfaced in September that HTC was considering launching a gold-colored smartphone. The company has remained tight-lipped on those plans and has yet to even confirm the golden HTC One's existence. Whether the Gigantti listing is a mistake or a sign of more rollouts is unknown.

CNET has contacted HTC for comment. We will update this story when we have more information.

In addition to possibly joining the gold-colored market, HTC's Google Play edition of the One smartphone is getting its Android 4.4 (KitKat) update. Current owners can access the over-the-air update and start running Google's latest Android build starting on Monday.

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Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.
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