One senior soft drink source said: “The health lobby will say we’re not going
anywhere near far enough. But if we can cut the nation’s calorie consumption
from soft drinks by 20 per cent in five years, surely that’s a win for
everyone?”

Industry bosses claim that 57 per cent of soft drinks sold in Britain are low
or no-calorie — despite being “demonised” by the health lobby.

They also claim soft drinks are only the fifth biggest source of sugar in a
family diet, below milk and cream.