[07/26/11 - 11:47 AM]"Big Brother," Scripted Series Lead CBS to Third Straight Weekly Win in ViewersCBS spins the numbers for the week of July 18-24.

[via press release from CBS]

CBS MAKES IT THREE WINS IN A ROW

Network is Also First in Adults 25-54

All Three "Big Brother" Broadcasts Sweep Their Time Periods in Viewers and Key Demos, Improving or Matching the Prior Week's Deliveries

All Three Broadcasts Place in the Top Five Programs of the Week in Adults 18-49 and Adults 18-34

The Premiere of "Same Name" Wins Its Time Period in Viewers and Adults 25-54

CBS Has the Week's Top 13 Scripted Programs

CBS won its third consecutive week in viewers and placed first in adults 25-54 paced by time period-winning performances by all three editions of BIG BROTHER and the top 13 scripted series, according to Nielsen live plus same day ratings for the week ending July 24, week 44 of the 2010-2011 television year.

All three BIG BROTHER broadcasts (Wednesday, Thursday and Sunday) swept their time slots, improving or matching the prior week's deliveries. All three broadcasts also placed among the top five in both adults 18-49 and adults 18-34.

BIG BROTHER WEDNESDAY was first in households (4.4/08), viewers (7.16m), adults 25-54 (3.2/10) and adults 18-49 (2.6/09); it was tied for first in adults 18-34 (2.1/08, with FOX). Compared to last week's season premiere, BIG BROTHER WEDNESDAY was even in households, adults 25-54, adults 18-49 and adults 18-34.