Small Business Digital Marketing and Web Design Blog

Written on 15 December, 2016 by Julie Doubinski

8 online diagnostic tools to improve your website’s performance
What is an online diagnostic tool? An online diagnostic tool (or website diagnostic tool) is a software application that examines and monitors your site’s performance and helps identify opportunities for improvement. Today, there are hundreds of online diagnostic tools available. Some of these tools are designed to analyse only one... Read more

Written on 06 December, 2016 by Lisa Shannahan

Is metadata an important SEO factor?
You will see the term "metadata" on all SEO checklists, but what is it and is it an important factor for SEO? In this article, I will break down what metadata is and whether it's still important for SEO. What is metadata? Metadata is pieces of text that describe what... Read more

Written on 21 November, 2016 by Mike Reid

What scares you?
Mike Reid is director of Dent Global, worldwide leaders in strategy and technology for entrepreneurial businesses. They’re known for running award-winning accelerator programs for 6-7 figure service businesses - with offices in the UK, USA, Singapore and Australia. Our Partner Mike Reid from Dent Global talks about his fears, ambitions... Read more

Written on 07 November, 2016 by Tim Reid

Why helpful marketing is so effective
Tim Reid is a popular marketing speaker, as well as host of The Small Business Big Marketing Show found on iTunes and Virgin Airlines around Australia. Being helpful is unquestionably a good thing to do in life. Helping other people doesn’t just make them feel good. It makes you feel... Read more

Written on 31 October, 2016 by Karen Lam

SEO vs social media marketing
There are many decisions you have to make as a business owner, such as how much you charge for your product or service, whether you use Google Docs or Microsoft Office, and ultimately, which mediums you use to promote your business. Two mediums you'll most likely know about and have... Read more

Written on 24 October, 2016 by James Baylis

Do I have to pay to use social media for my business?
Short answer: no, but you should. Long answer: keep on reading. Social media has arguably been the biggest entity that has shaped online shopping, human culture and how we interact with friends and businesses. With more than three million businesses using Facebook on a daily basis, social media has become... Read more

Written on 17 October, 2016 by Karen Lam

What is omni-channel marketing?
Not a month goes by without a new marketing method or a term being derived from the result of technology. This month's term is 'omni-channel marketing'. What does it mean, and how can your business leverage it? What is omni-channel marketing? Omni-channel marketing is the process of providing the customer... Read more

Written on 10 October, 2016 by Lisa Shannahan

How do I choose the right SEO keywords for my business?
When implementing your SEO strategy, arguably the hardest task is finding the right keywords for your business. There are dozens of checklists anyone can follow for on- and off-site optimisation that can be applied to any website in any industry. Keywords, however, are industry related and sometimes require geo-location targeting,... Read more

Written on 26 September, 2016 by Tim Reid

9 ways to boost search relevancy and authority
Our favourite business podcaster from The Small Business Big Marketing - Tim Reid - talks about boosting your search relevancy and authority for your web pages. There are several factors in SEO (Search Engine Optimisation) that allow websites to rank on the first page of Google. And boy, is it... Read more

Written on 19 September, 2016 by Lisa Shannahan

5 ways to measure your website’s performance
When it comes to deciding whether or not your business website is a success, there’s more to it than the feedback you get from your family and friends on how great it looks – although that’s good too! Analysing the behaviour of your online visitors is simple yet invaluable –... Read more