What if I told you that the real secrets to business growth, building a brand, growing an audience, and true success had more to do with farming than anything else? What if building a bond with someone while using your roladex could lead to real growth? All the focus on viral marketing or social media …

Networking. That thing marketing people to do connect with other people so they can grow their brands. That’s what you’re supposed to be doing when you go to conferences, meetups, and events, right? Traditional networking and the networking so many creatives and music-entrepreneurs (“musicpreneurs” as coined by my buddy Tommy Darker) do today are vastly …

Listen/Download the Podcast conversation here: Shaine Freeman is a really good example of people who value connections. As a musician, you’ve heard a whole lot of people talk about why you need to build your contact list, grow your connections with people in the music industry as well as your fan base, and why “who …

The music industry is just like any business. It’s relationship driven. Go to Hollywood and the people who continue to grow and land new opportunities are the ones utilizing their relationship connections. The tech world is the same. So are most business industries. The knowing is where the secret sauce of success is. Why then …