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Will Oracle's BI Buy Stick it to SAP?

Analysis: Oracle's $3.3 billion bid for Hyperion Solutions is another sign of how hot the market for business intelligence software has become.

Should Oracle seal the deal, the enterprise software giant will be poised to grab an excellent market position and compete more aggressively with BI providers Business Objects and Cognos. Plus, Oracle could be in position to steal customers away from rival SAP, observers and analysts say.