To create a high impact visual statement, a leading UK design agency was commissioned by Adidas to design a unique Point of Sale display for their 2015 new ‘Boost’ football boots Campaign.

Abbey’s expertise were called upon to design and manufacture a bespoke practical LED lighting solution to create the ‘WOW’ effect within the centre of the display and bringing the new concept football boot to life.

The solution needed to be seamless, homogenous and required expert wiring assembly to ensure no wiring was visible within the display, giving the impression that the light triangles were floating and creating the visual effect of the boost!!