Google's Penguin 2.0 Update & Backlink Profiles

Google has said Penguin 2.0 will target websites with low-quality backlink profiles. In preparation for Penguin 2.0, Brafton, North America’s largest news and content marketing agency, put together a guide to help you fend off potential PageRank downgrades. After all, no one wants to be in a fight with a Penguin.