Sheffield United Drop Jessica Ennis-Hill's Name From Stand

Sheffield United have signed a commercial partnership with an independent estate agent which will see Olympic Heptathlete, Jessica Ennis-Hill’s name removed from the stand.

Redbrik Estate Agency completed a three year deal to sponsor the Bramall Lane stand which bares Ennis-Hill’s name at the club's ground.

Sheffield United Managing Director, Mal Brannigan, added: "The introduction of Redbrik as the new Bramall Lane stand naming rights partner sees the name of the City's most famous Olympian replaced, three years after the club honoured Jess Ennis-Hill's achievement at London 2012.

“We have started discussions with Jess and her team as to how she continues to be recognised by the club going forward befitting of her achievements and our hopes for her in Rio 2016."

Jessica Ennis-Hill, said: "It was a real honour to have had the Bramall Lane stand named after me in 2012 in recognition of my Olympic achievements.

“However, I completely understand the need for Sheffield United to recognise the valuable contributions of its sponsors and want to wish the club and the team all the best for the forthcoming season."

Sheffield United Head of Commercial Paul Reeves, said: "This is another significant new commercial relationship for the football club and we are delighted to be in a partnership with an exciting regional business in Redbrik which has allowed us to formulate a deal that is structured to work for both parties and importantly one that brings new benefits for our supporters.”