15 revealing stats that prove every business needs to start texting

It’s 2017, and consumers are used to getting lots of phone calls, voicemails, and spam emails. These channels — considered to be long-format, low-priority — have been used by marketers time and again, so naturally, they lose importance as customers become numb to the marketing blasts.

Long-format, low-priority: These channels are most appropriate for sending documents, communicating formally with the corporate higher-ups, or drafting an emotional letter to your ex (which, thankfully, you will never send).

For many businesses who struggle to get ahold of consumers, a solution exists right under their nose: the oft-ignored channel of texting. Historically, texting has been underutilized by businesses, which is unfortunate considering how effective it is at reaching people and conveying short-format, high priority information.

But as they say, one man’s oversight is another woman’s secret weapon. Because texting is not saturated with the spam and junk mail that plague other communication channels like email, customers view it more favorably. In short, texting is a really good way to reach customers right on their personal phones, and appear alongside their friends and family in their texting inbox. Here are 15 statistics that prove every business needs texting.

Texting is the future

When given the choice between only being able to call or text, 75% of millennials choose texting over talking. (OpenMarket)

It’s not going away

“Companies have a massive opportunity to connect with millennials by communicating via text messaging.”

– Jay Emmet, General Manager, OpenMarket

Of course, that means we need to be responsible texters, and adhere to best practices. For starters, don’t text someone without their permission. With your help we can keep the texting medium clean and secure for years to come.

Zipwhip is the productivity tool that lets businesses and customers text each other. Zipwhip text-enables your existing (landline, VoIP, or toll free) business number. With direct connections to tier 1 carriers, Zipwhip is the trusted, scalable solution to business texting.