With ever-increasing importance being placed on SEO (Search Engine Optimization), a lot of time is spent designing websites around search algorithms. Though SEO is important, its importance should not eclipse that of the user experience. Quality SEO and an intuitive user experience work together to bring users in and keep them engaged. While you may get many website visits via…

Have you ever watched a prospect use your website? Likely, the answer is “no” (if you have, great job!). Watching how someone navigates your website and how they make decisions can help you identify which areas of your site excel and which areas may need some adjustments. A simple usability testing approach will show you what users actually need, so…

As much as you may try to envision how your users interact with your website, you can never really know unless you conduct user research. You can know who uses your website by checking your website demographics, you can know how many people click on a certain page by setting up Google Analytics, but you can’t know why and how…

Sometimes, writing a blog post for your business blog takes way longer than it should. Maybe you don’t know what to write about, or that blank page is just too daunting, or once you get words on the page, you realize it’s a disorganized mess which takes forever to clean up. Whatever the case, we can help. Follow these six…

After launching the new Web Ascender website in March, we tried using a few different tracking tools to see where our visitors were scrolling and clicking. This allowed us to better assess the new content and features we added to continuously improve upon our website. We tried out two of the top heatmapping tools, HotJar and Crazy Egg, and both…

Popups, when created correctly with your target audience in mind, can be a great option for converting leads on your website. There are a variety of ways that you can make popups for your website. One WordPress plugin that we love and use regularly is Popup Maker. Here’s a overview of how to use Popup Maker to create lead-converting popups…

Incorporating icons into your website design is a great way to add some personality and enhance understanding for your users. However, unless you are an artist or graphic designer, creating your own website icons probably isn’t an option. Luckily, there are tons of free website icon resources available online. Before we share some of our favorites with you, let’s first…

Just starting to learn about graphic design or typography? Working with a designer and want to sound really smart? Trying to polish your website design? Then this blog post is for you! I’ll outline the basics of typography for web designers that you can use to build a cohesive brand identity in web. Serif and Sans-serif Fonts Let’s start off…

Designing banner ads isn’t easy. You have a limited amount of space, and people are likely to only glance at the ad for a few seconds at most. There are even some misconceptions whether they are even effective for modern marketing. With these constraints in mind, you need to grab their attention and compel them to take action. In this post, we’ll be giving you tips to get you started with designing banner ads and show some examples to illustrate our points.

When creating a website, it’s easy to make assumptions; you are creating it with your own perspective and experiences in mind. You know what you would do in a given situation, what sort of content you would be most interested in, but what are your users interested in? What works best for them? That’s where these user research techniques come…