FROM THE BOOKSTORE

How to Succeed in the Publishing Game

In How to Succeed in the Publishing Game, Stringer reveals the secret to her success and unveils countless valuable tips and steps on how to become successful in the world of self-publishing: • Utilize creative means of generating start-up capital • Build winning relationships with editors, typesetters, graphic designers, printers...

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition...