Monday, August 4, 2008

Projected Verse

Long before Charles Olsen wrote "Projective Verse" (1950), Americans were projecting their own poetry onto walls, sheets, movie screens, and other backdrops via magic lantern projectors and glass slides such as the one shown here. These lanterns and slides were precursors to the projectors that kept us hostage to family vacation shows in our childhoods or art history courses in undergraduate school; instead of hot-burning bulbs, they ran on kerosene lamp oil and an open flame, but the technology was otherwise fairly similar, offering an in-home or portable quasi-cinematic experience. In some cases, the slides were industrially manufactured, and in other cases people were encouraged to make them at home by sandwiching transparencies between two pieces of glass. "By carefully following the directions," an instruction manual from 1882 reads, "your Magic Lantern will give you much pleasure."

This pleasure included poetry as well. In an age where poetry was read aloud at home, recited in school, encountered on the lecture and Chautauqua circuits, and performed regularly as part of civic events, it's no surprise to learn that a technology enabling people to project it textually would be popular as well. The lyrics to popular songs were projected so people could follow along; cartoon verses preceded feature attractions in movie theaters; some magic lantern slide sets contained only the illustrations for poems—sometimes ballads, sometimes nursery rhymes—presuming the text itself would be read aloud. The 1882 manual I've referenced above ("Home Entertainments, or Evenings with the Magic Lantern") includes, for example, a poem called "The Lazy Ant," and another called "Crossing the Ferry." The instructions for "Crossing the Ferry" read: "Our next picture will show you a ferry scene, and while we are crossing we will relate to you the conversation between the little lovers before us. (Here let a little girl and boy take the part of the young lovers, and recite the poem.)" What would Walt Whitman say to that?!

That same brochure has a page titled "Five Popular Poets" and explains, "I will now show you the pictures of five of our most popular poets." The page no doubt served as a sort of script, containing biographical information on, and excerpts from, Henry Wadsworth Longfellow, John Greenleaf Whittier, William Cullen Bryant, Oliver Wendell Holmes Sr., and Alfred Lord Tennyson—a core of Fireside Poets that drove American poetry in the 19th century and who were familiar faces in the American home. Indeed, when Jean Toomer in "Bona and Paul" from Cane (1923) writes "Art sat on the piano and simply tore it down. Jazz. The picture of Our Poets hung perilously," he is referring to the portraits of Fireside Poets that Americans hung on the walls at home.

The Magic Lantern slides remind us that poems are not just produced, but are always used for one thing or another—for family entertainment, advertising, preaching, etc.—as well. That is, the "life" of a poem doesn't stop when the author publishes it. In fact, a poem's social life may become more interesting once it leaves the author's desk and begins to socialize with other poems on magazines pages, in anthologies, on web sites, as it gets excerpted, quoted, reviewed, so on and so forth. Take, for example, the slide I've included here: a poem written in 1848 by one of "Our Poets," Oliver Wendell Holmes, who then published it in the December 1859 Atlantic Monthly as part of his "Autocrat of the Breakfast Table" column—a role he'd reprise later as Professor at the Breakfast Table and Poet at the Breakfast Table. (Holmes was not only a physician who coined the term "anesthesia" and the popular author of "Old Ironsides" [1830], but he developed what would become the most popular design for the stereoscope as well—an interest in entertainment technology that must have made him pleased to have his verse become part of magic lantern culture.) This poem concluded Holmes's contribution for December 1859, and he introduced it with the following words:

"And so my year’s record is finished. Thanks to all those friends who from time to time have sent their messages of kindly recognition and fellow-feeling. Peace to all such as may have been vexed in spirit by any utterance the pages have repeated. They will doubtless forget for the moment the differences in the hues of truth we look at through our human prisms, and join in singing (inwardly) this hymn to the Source of the light we all need to lead us and the warmth which can make us all brothers."

No matter how much Holmes (1809-1894) wanted his readers to join him in "singing (inwardly)" this hymn, American audiences did just the opposite: they proceeded to put it to music and sing it outwardly! In so doing, they made it one of the most popular hymns of the 19th and 20th centuries. Says the Cambridge History of English and American Literature, the resulting hymn "belongs to the slender anthology of sacred songs that are indubitable poetry."

I purchased the slide shown here at Kensington's Portobello Market in London, pulling it from a collection once owned by a British church that had no doubt found it necessary to update its technology. Most of the slides were pictures—in fact, most magic lantern slides are pictures, with no more than a small percentage containing song lyrics and poems—but there were 6-8 hymns that were probably projected in front of the congretation in lieu of hymnals. (You can see cues in the margins directing certain parts of the congregation—men and women, women, chorus, pastor—when to sing.) I picked out "Lord of all being, throned afar" as a souvenir. It struck me as important, not just for the combination of poetry and singing there, but for the fact that I was finding it in England. Usually, when we think of the 19th century, we think of America importing British poetry (Tennyson especially) not the other way around, but the Holmes slide suggests how the literary trade routes ran both ways.

Magic lantern poetry seems important to me—and relevant to our current age—for another reason as well, as it helped to transition Americans' reading and entertainment practices away from from the human and domestic scene of the fireside and toward a piece of projection technology and its script. This transition heralds the age of the cinema, radio and tv, an age which would see the replacement of the 19th century hearth by projection and broadcast technologies on a colossal scale. Poetry—and especially the revered poetry of "Our Poets"—helped to provide a sense of continuity for readers encountering and no doubt struggling with the new ways of relating to each other that the new technologies required. With Our Poets at the helm, though, how could this transition be bad?

2 comments:

Fascinating, Mike. The Methodist church I grew up attending recently installed a large movie screen in the nave. At funerals, poems and photos are projected there; during Sunday service, hymns and scripture. When the thing was installed, some members were so outraged they left the church. Some stayed, figuring they didn't HAVE to look at the screen (the pastor hadn't yet removed the "paper" bibles and hymnals from the pews). Still others joined. Last Christmas, almost in lieu of a sermon, the minister projected lengthy scenes from It's a Wonderful Life.

On a recent trip through Bed Bath & Beyond I noticed a new trend ... mirrors and other decorative elements adorned with words. Most of them were just platitudes or something out of a "successories" catalog, but it reminded me of my freshman year at college. I didn't have any posters, so I decorated my portion of the room with hand-written song lyrics. My roommate was more than a little freaked at my strange taste, but I felt the poetry of those lyrics expressed my state of mind far better than the usual poster. As your post illustrates so well, poetry can be a powerful visual experience.

About Me

Further thoughts on the intersection of poetry and popular culture: this being a record of one man's journey into good bad poetry, not-so-good poetry, commercial poetries, ordinary readers, puns, newspaper poetries, and other instances of poetic language or linguistic insight across multiple media in American culture primarily but not solely since the Civil War

"Mike Chasar's brilliant, witty book is the definitive guide to the growing field of American popular poetry. Empowered by prodigious research and informed by thorough knowledge of the traditional poetry canon, Chasar's five chapters take us deep into the way poetry functioned in the lives of ordinary people." — Cary Nelson, University of Illinois, editor of The Oxford Handbook of Modern and Contemporary American Poetry

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"Burma-Shave quatrains, newspaper columns, scrapbooks with thousands of stanzas held together by affection and paste, folksy, pseudonymous, nationally famous radio hosts and the fans who sent them an avalanche of homemade verse: these are just some of the materials taken seriously in Mike Chasar’s extraordinarily memorable, and likely influential, study of popular American verse, and of the popular culture that grew up around it, for most of the twentieth century. Chasar combines the painstaking, arduous archival methods of real historians with the close analyses that we expect from literary critics, applied to verse, to images, and to informative prose ephemera. He persuasively links Williams Carlos Williams’s innovations to roadside signs, the Iowa Writers’ Workshop to the Hallmark card; he may change how you see some eminent writers’ work. Even more than that, however, Chasar should get twenty-first-century readers to sit up and notice the uses that so many Americans, only a couple of generations ago, found for the poetry that they enjoyed. Or, to take up a mode that Chasar appears to be the first to analyze: THIS OLD-TIME VERSE/ HAS LOTS TO SAY/ IF YOU CAN READ IT/ CHASAR’S WAY. His book is an ambitious, serious claim on present-day literary studies; it’s also a surprise, and a delight." — Stephen Burt, Harvard University, author of Close Calls with Nonsense: Reading New Poetry

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"As Bob Dylan put it, 'We have our ideas about poets,' and we certainly have our ideas about poetry. Lately, those ideas have led to a national outcry in favor of bringing poetry back into American public life. But in Everyday Reading, Mike Chasarshows us that if we can rethink our ideas about poets and poetry, we will find that poems have always been part and parcel of modern life. This is an important—really, a necessary—book for anyone interested in modern poetics, in the history of reading, in the many appearances of poetry in the era of its supposed disappearance." — Virginia Jackson, University of California Irvine, author of Dickinson's Misery: A Theory of Lyric Reading

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"This breakthrough study convincingly shows that American poetry in the opening decades of the twentieth century, far from being a largely elitist product that appealed to a limited audience, circulated among a number of different readers to a remarkable degree and left its traces in surprising areas." — Edward Brunner, Southern Illinois University Carbondale, author of Cold War Poetry

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"The lyric spring will never cease creating an emotional pressure, sought after by every searching consciousness—this is what Mike Chasar ... has shown in his book Everyday Reading" — Marina Zagidullina, New Literary Observer

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"[T]he originality of Chasar's close readings, the sheer amount of research informing each chapter, and the speculations on what can be learned from such careful analyses of popular cultural practices make Everyday Reading not so everyday and well worth reading." — Lisa Steinman, The Journal of American History

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"[The] tension between the poetic and the popular is the crux of Chasar's fun and thoughtful book. Chasar is a literary archaeologist. He excavates the poetry in Burma Shave ads, literary scrapbooks of the 1920s and 1930s, old time radio shows, and yes, even Hallmark cards. His close reading of [Paul] Engle's poem 'Easter' as well as the reproduction of the actual card is genius. His thesis is that early-twentieth-century market culture was saturated with poetry (as opposed to 'Poetry') that was participatory rather than exclusionary. This emotional interactivity with poetry, Chasar posits, set the stage for the bizarre matrix of media, commerce, and culture that would come to define the second half of the twentieth century." — Dean Rader, American Literature

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"Everyday Reading goes far in illustrating how poetry played a much larger role in most Americans' lives than it does today. Chasar paints a picture of a more various and ultimately dissident American public than most might have expected, a public for whom poetry was a crucial part of an overall strategy to counter the dominant political, economic, and social paradigms of their era. Written beautifully and researched meticulously, Everyday Reading will prove an important resource for political and cultural historians, literary scholars, and anyone else interested in how poetry transcends the page and becomes an active part of how we spend our days." — Daniel Kane, Journal of American Studies

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"Highly recommended." — Choice

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"Everyday Reading is sure to act as a touchstone for scholars interested in popular digital literature as well as the contemporary avant-garde....[It] concludes with a flourish: an anecdote about the author's grandmother's use of clipped poetry in wartime letters to her husband that evidences Chasar's arguments while remaining personal and poignant. It is a fitting moment for a book that is so innovative, important, and constantly successful" — David Levine, CollegeLiterature

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"Scrapbooking, which appears in other chapters following the first one, becomes the controlling metaphor for Chasar's study—and for reading habits today. With so many cultural products driven by individual tastes and various engines of a global economy, readers inevitably select and construct their own 'tradition,' which may have much or little to do with what they have been taught is important. Chasar's well-documented, thoughtful book offers the larger picture of this phenomenon, of which the battle for the best is only part of the story." — Rhonda Pettit, Reception

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"A brilliantly written book, startling the reader with his thorough research and analysis" — Sheila Erwin, Portland Book Review

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"[Poetry after Cultural Studies] should become an important part of debates about what poets do, what their poems are good for." — Stephen Burt, author of Close Calls with Nonsense: Reading New Poetry