David Bulman, Director of Information Technology, Virgin Atlantic, “One of the biggest benefits we realized since launching QPX is the dramatic increase in booking values. It’s easy for customers to quickly compare the different classes of service and realize the value they can get for different fare families. This means customers are frequently trading up and in fact, booking values on our flight search page have increased over 17% year-on-year. Working with Google and implementing QPX technology played a critical contribution to this success.”