You know the kind. Think Monster seats. And Coke bottles on the light tower. And ads telling us to call 1-800-54-GIANT every 15 minutes during a Red Sox broadcast until our eyes slowly begin to bleed.

Anyway, especially in light of the recent flap over Wrigley Park (read one great take on that here), count me among those slaptastically happy to hear the Red Sox continue to expand their marketing options within Fenway Park while maintaining the stadium's integrity -- with a caveat. The latest moves, courtesy Boston Business Journal:

The Red Sox have extended their marketing deal with longtime sponsor Coca-Cola to display its brand above 400 new upper-deck seats down the left-field line at Fenway Park....

The Coke-sponsored section is the 10th branded area inside the ballpark since principal owners John Henry, Larry Lucchino and Tom Werner acquired the Red Sox in 2002 and started renovating the facility with an eye toward restoring its historical integrity. The team has invested $150 million in improvements, said Janet Marie Smith, vice president of planning and development.

"Everybody is in love with the Fenway name," said Sam Kennedy, Red Sox executive vice president and chief sales and marketing officer. "Theming and branding has worked out well because of the different types of neighborhoods within the park. This is an alternative to naming rights."

The caveat? Somehow, I'm finding myself nostalgic for the Coke bottles that have hung from the left field light tower since 1997. According to the Biz Journal, they're being replaced with a "Coca-Cola Corner sign (that) measures about 43 feet long and 12 feet high, contains 1,059 LED bulbs that slowly spell out 'Enjoy Coca-Cola' in script."

In other words, color me bummed that the Red Sox have done away with something widely panned as a corporate, soul-sucking sellout at the time. No more Coke-bottle home runs? Ah, nuts.