The history of this blog is ...
It started as a diary of starting my own public relations agency - POP! Public Relations.
I changed it to Jots and commentary, opinions and views on PR, publicity and issues therein.
And now, it's about public relations and social media and the hope for change, moving forward with and within the industries.

She talks about a type of narrative - the quest story, the Star Wars/LOTD type story. It is about bringing thought to the video blog, bring a story that is more than just video clips (see YouTube if you want that).

Bring the plot. Bring the noise. Bring the pain. Okay, really was just bring the plot, but I like better terms and lyrics, but there is a lot of both pain and noise to plot.

This is pretty basic PR information - it is about telling a story - but think about that. Most people do not know how to resonate, how to tell a story. As PR people, that is our gig - or it is supposed to be - and we should be able to package a story via press release, VNR, video, radio.

But, it is a good reminder that when we tell a story - no matter the medium - that we need to remember that we need to tell a complete story. Think of when you write a press release, and the 5W1H rule. We are telling a story with the headline, the subhed, the first graf. Why should a video blog be any different? Tell a story to make it better, more interesting for the reader/viewer/audience.

About Me

Using Usenet and online enthusiast sites - now called blogs or social networks - for campaigns when he started, Pepper incorporates online tactics to traditional strategies. Pepper has worked with a who's who of Fortune 500 companies, ranging from consumer tech to consumer packaged goods to high tech, providing integrated communications counsel to such companies as Kodak, Clorox, Cisco, GM, Mobile 1, HP, Verizon Wireless, Sprint, Campbell's Soup, amongst others.

Pepper began his blog more than 8 years ago, and continues to be an early adopter of social media, understanding how it works in the real-world.

In his spare time, Pepper enjoys yoga, Pilates and boxing, can be found eating PB&J sandwiches or hamburgers and is the lone figure walking in LA.