SEO is not…

SEO is not just about traffic, it’s about showing the world you are the industry leader. Most clickers place more trust on the sites they find at the top of Google over those they find lower in the results, and in many cases, even when there are major differences in design and quality, some may even still choose the site that is at the top of Google because they feel it’s more trustworthy. The same goes for paid search results, studies have shown that companies that have both pay per click ads and are ranked higher organically have higher conversion rates than companies that are not organically ranked.

So, the question we’re asking is, what are you doing to build trust? Are you focusing your SEO efforts on a small range of keywords or are you willing to increase your visibility across a broader spectrum of longtail keywords to increase both your brand’s image and its online success?