FAQ

Of course, please visit the Education Section of our website where I share everything from technical education to signature techniques and all of my secret formula tips in between.

Q: Can I use a different brand’s developer?

Never, both #mydentity Permanent and Demi-permanent color were specifically formulated to work with #mydentity Developer (Demi-Permanent 6V and Permanent 10V-40V). I cannot guarantee consistent results, or the fabulous Lavender Fragrance if another brand’s developer is used.

Q: Do I need to use developer to activate the Direct Dyes?

No Developer is needed.

Q: Do I need to use developer to activate the Dual Boosters?

No Developer is needed; however, Dual Boosters can be mixed with Permanent or Demi-Permanent Developer (6-40V) to reach your desired consistency.

Q: Can #mydentity Dual Boosters be added into any of the color cremes?

Yes, they were formulated with the ability to be mixed with any of the color cremes to create custom tones.

Q: Why are they called Dual Boosters?

Because they can be used in 2 different ways – 1: Direct Application or 2: to Customize, Boost, Correct, or Neutralize any #mydentity formulation.

Q: Can #mydentity colors be intermixed?

Of course – I can’t wait to see your #mydentity creation!

Q: Does #mydentity haircolor contain ammonia?

The ammonia level of each shade is different, but the average is 2%.

Q: Does #mydentity haircolor products contain PPD/PPT

Ingredients vary by product. If the shade contains PPD, it will be listed on the package.

Q: Where are #mydentity products manufactured?

All #mydentity color creams, developers, and lighteners are formulated and manufactured in the U.S.A..

Q: Will the Direct Dyes stain my skin, clothing, etc.?

Yes, I recommend using gloves and a protective barrier creme around your client’s hairline.

Q: How long does #mydentity color last?

Like all color lines, there are a variety of factors that play into color longevity including what type of color you used, the specific application and process, the client’s hair type (porosity, level, care, etc.). For most people, tones last: up to 50 shampoos for #mydentity Permanent haircolor; up to 50 shampoos for #mydentity Demi-Permanent haircolor; up to 25 shampoos for #mydentity Direct Dye

Q: How does the color fade?

With #mydentity, color fades true to tone.

Q: Can I use Olaplex® with #mydentity?

Of course, Olaplex® can be mixed with all #mydentity color.

Q: Are #mydentity products tested on animals?

Never.

ORDER & SHIPPING QUESTIONS

Q: Where can I buy #mydentity haircolor?

You can shop on-line right here, or at cosmoprofbeauty.com. Starting in March, all products will also be available at your local Cosmoprof™ store or from your local Cosmoprof™ sales representative.

Q: Where do you ship?

Currently, we ship to the United States and Canada. International distribution is in the works! Please sign up for e-mail updates for the latest territories we are able to ship orders – we may be shipping to your location next!

Q: When will my product ship?

#mydentity ships from two locations within the continental United States to ensure a timely delivery. Most orders ship within 2 business days of submission. Our shipping centers fulfill orders Monday through Friday 8AM – 5PM EST. Delivery times are based on orders placed between Monday – Friday. We will e-mail you tracking information once your order has shipped.

Q: What if I place an order with expedited shipping requested on the weekend or non-business days?

We’ll make sure to prioritize your order once our shipping center opens, but we cannot guarantee expedited delivery if your order is placed outside of business days. Delivery times are based on orders placed between Monday through Friday 8AM – 5PM.

Q: How much is shipping?

Within the continental US, there is an $8 flat fee for shipping. But remember, shipping is FREE on your first order $50+ and on all orders $100+. Be sure to register for emails and look out for special shipping offers throughout the year.

For Canada shipping is $25. For Hawaii, Alaska and Puerto Rico shipping is $75. *All shipping fees subject to change.

Q: Do you offer expedited shipping if I need my order quicker?

Of course! Within the continental US, we offer 2nd Day Shipping for a flat fee of $12 and Overnight Shipping for $24.

Q: If I would like overnight delivery, do I have to place my order by a certain time?

Orders that include overnight delivery must be placed before 12PM EST to ship on the same day.

No, but shipping is FREE with your first order of $50+ and on all orders $100+.

Q: Who can purchase #mydentity?

Only licensed professionals. #mydentity is a professional color line designed for stylists' use only. On your first order, you’ll need to enter your cosmetology license information. All licenses must be verified before we ship to you.

Q: Can I purchase #mydentity if I am in cosmetology school?

Of course! Please contact our customer service department with proof of enrollment. You only need to be verified on your first order.

Q: How can I check the status of my order?

We will send you both an order confirmation and shipping confirmation. Your shipping confirmation email will include a link to track your shipment.

Q: What if items I ordered were out of stock?

We will ship all available items immediately. Backordered items will be fulfilled as soon as the product becomes available. You will only be charged shipping and handling once unless you have chosen an expedited delivery option.

Before you place your order, you can review the contents and total price in your shopping cart. If you need to change or cancel an order, please contact our Customer Service department. If we are unable to cancel your order, please follow the instructions outlined in the Returns Policies section on our website

Q: What do I do if there is a problem with my order?

Please contact our customer care department with order questions or see the Returns Policies section of our website.

RETURNS

Our Guarantee

All of our products are 100% Guaranteed. Meaning, if you are not completely satisfied with the product performance, you can return it to the place of purchase for full refund.

If you are not satisfied with the product performance, please return to the place of purchase for full refund. For returns on orders placed on-line, please contact our customer service department (customercare@mydentitycolor.com) for next steps. We handle each order and potential return individually to ensure your unique needs are met.

On-line Order Returns & Refunds (if applicable)

We handle each return and potential refund individually. If for any reason you’re not 100% satisfied with product performance, it may be returned for full refund. All returns must be accompanied by the receipt and all original components. A full refund will be issued on the return, providing the return is within 60 days of the original purchase date. Upon receipt of the returned product, we will credit the original transaction.

Returning products for any other reasons? Please contact our customer service department for next steps. We handle each return inquiry individually.