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Discover how to upgrade your body and your mind using the proven Bulletproof® blueprint to enter your state of high performance every single day. And it’s easier than it sounds. Simple tricks like upgrading your cup of coffee, sleeping smarter, all the way to consciously controlling your brainwaves, are possible with the right information. You can think faster, have limitless focus, laugh at food cravings, and…

Trademark Usage Guidelines

Bulletproof Digital, Inc. (“Bulletproof”) counts among its most valuable assets its trademarks and logos and the goodwill represented by these. Protection of the Bulletproof trademarks is a priority for Bulletproof. These Bulletproof Trademark Guidelines contain detailed information about how to refer to Bulletproof’s trademarks in different scenarios. These Trademark Guidelines are designed to ensure proper legal use of the Bulletproof trademarks and to prevent customer confusion that can result from improper or illegal usage.

1. Permissible Uses

Proper use of the Bulletproof trademarks is important. You may use the Bulletproof trademarks to accurately describe or refer to Bulletproof’s goods and services, provided you follow these Guidelines. For example, you may use the trademark BULLETPROOF DIET™ to discuss and review the diet created by Dave Asprey and nutritional information and guidance provided by Bulletproof. Similarly, an authorized seller of BULLETPROOF® Upgraded™ Coffee products may use the Bulletproof trademarks to indicate that it is selling BULLETPROOF® Upgraded™ Coffee products.

The font size of the phrases using the Bulletproof trademarks should not be larger than the surrounding font, and should not appear more prominently than the name/logo of your own product or business.

Company, Product, Service. You may not place your company name, trademarks, service marks, or product names next to (or combine them with) the Bulletproof trademarks.

Logos. You may not use the Bulletproof logos, artwork, trade dress, designs or any combination of these, or any trademark including these (together, the “Logos”), for any purpose without prior written consent from Bulletproof.

Domain Names, Meta tags, Hidden Text. You may not incorporate the Bulletproof trademarks in any domain name, meta tag, or other hidden text in a web page without prior written authorization from Bulletproof.

Internet Advertising Keywords. You may not use or incorporate the Bulletproof trademarks in any internet advertising keyword, Ad Word, hashtag, or other term used to trigger advertising or search engine results without prior written permission from Bulletproof.

Merchandise Items. You may not manufacture, sell, or give away merchandise items bearing any of the Bulletproof trademarks without first obtaining a written license from Bulletproof.

3. Required Notices

For federally registered trademarks owned by Bulletproof, the ® symbol must accompany these trademarks (e.g., BULLETPROOF® Coffee) and Bulletproof should be properly identified as the owner of these federally registered marks in a footnote that reads, for example, “BULLETPROOF is a registered trademark owned by Bulletproof Digital, Inc.”

For pending applications or common law trademarks owned by Bulletproof, the TM or SM symbol must accompany these trademarks (e.g., BULLETPROOF DIET™) and Bulletproof should be properly identified as the owner of these trademarks in a footnote that reads, for example, “BULLETPROOF DIET is a mark owned by Bulletproof Digital, Inc.”.

4. Social Media Guidelines

Do not use Bulletproof trademarks as any part of your social media account name, user name, page name, or as a community name.

5. General Use Guidelines

Use capitalization consistently.

Spell the Bulletproof trademarks correctly and do not abbreviate them, or combine or hyphenate the respective words in the Bulletproof trademarks. Do not split the marks onto separate lines of copy.

Use the Bulletproof trademarks only as adjectives modifying the generic term for the product or service and never use the Bulletproof trademarks as nouns or as verbs.

Correct example: BULLETPROOF® Coffee is a great way to get your day started.

Goodwill. All uses and goodwill associated with the Bulletproof trademarks will inure to the benefit of Bulletproof.

Reservation of Rights. Unless otherwise agreed to in writing, Bulletproof reserves the right to terminate permission to copy, reproduce, or display the Bulletproof trademarks and to demand that the Bulletproof trademarks cease to be used at any time, in its sole discretion. Bulletproof reserves the right to object to unfair uses or misuses of its Bulletproof trademarks and other violations of law, as well as uses that Bulletproof in its sole discretion deems unlawful or improper, even if such use is not expressly prohibited by these Guidelines. Bulletproof reserves the right to revise these Trademark Guidelines at any time, without notice.

6. Contact Information

For any questions regarding the proper usage of the Bulletproof trademarks, the proper notices, or to seek permission to use the Bulletproof trademarks please contact Bulletproof at [email protected]

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Upgraded™ and Bulletproof® are trademarks/service marks of Bulletproof Digital, Inc. Other trademarks and service marks appearing on this site may be owned by Bulletproof Digital, Inc. or by other parties including third parties not affiliated with Bulletproof Digital, Inc.

The statements made on this website have not been evaluated by the FDA (U.S. Food & Drug Administration). The products sold on this website and any information published on Bulletproofexec.com, UpgradedSelf.com, and/or BetterBabyBook.com are not intended to diagnose, treat, cure, or prevent any disease. The information provided by this website and/or this company and/or Bulletproofexec.com and/or UpgradedSelf.com and/or Dave Asprey is not a substitute for a face-to-face consultation with your physician, and should not be construed as individual medical advice.

The entire contents of this website are based upon the opinions of Dave Asprey, unless otherwise noted. Individual articles are based upon the opinions of the respective author, who may retain copyright as marked. The information on this website is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information from the research and experience of Dave Asprey and his community. Dave Asprey encourages you to make your own health care decisions based upon your research and in partnership with a qualified health care professional.

Bulletproof Digital, Inc. will attempt to keep all objectionable messages off this site; however, it is impossible to review all messages immediately. All messages expressed on The Bulletproof Executive Forum or in the Blog, including comments posted to Blog entries, represent the views of the author exclusively and Bulletproof Digital, Inc. will not be held responsible for the content of any message.

By agreeing to these rules, you warrant that you will not post any messages that are obscene, vulgar, sexually-oriented, hateful, threatening, or otherwise violative of any laws.

Bulletproof Digital, Inc. markets and sells various food, beverage and dietary supplement products. These products are not intended to diagnose, treat, cure, or prevent any disease. Bulletproof Digital, Inc. reserves the right to remove, edit, move or close any content item for any reason, including, but not limited to, comments that are in violation of the laws and regulations formed pursuant to the Federal Food, Drug and Cosmetic Act.