GoDaddydotcom was going to have an ad during the Super Bolw (deliberate misspelling to keep the NFL from trying to jack me for royalties) in which a puppy falls out of a pickup truck in the middle of nowhere and then made the journey home - to the delight of his owner, who has just sold him on a website on GoDaddy. Even sites like AdWeek, who had given it a thumbs-up, are trying to backtrack now.