The Icarus Deception: How High Will You Fly?

In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.

Leap First: Creating Work That Matters

Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names...and believing it makes it true.

Purple Cow: Transform Your Business by Being Remarkable

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

Free Prize Inside!: The Next Big Marketing Idea

Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.

Poke the Box

We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.

Tribes: We Need You to Lead Us

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.

Linchpin: Are You Indispensable?

There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

We Are All Weird: The Myth of Mass and the End of Compliance

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.

Meatball Sundae

New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.

The Dip

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

Guerrilla Marketing for the Home-Based Business

Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics. Find out the secrets of successful home-based entrepreneurs, discover powerful guerrilla marketing techniques, and learn how to exploit 11 proven methods.

When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.

The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living

Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.

Ego Is the Enemy

"While the history books are filled with tales of obsessive visionary geniuses who remade the world in their images with sheer, almost irrational force, I've found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition." (From the prologue)

#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

We are stuck, stymied, frustrated. But it needn't be this way. There is a formula for success that's been followed by the icons of history - from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs - a formula that let them turn obstacles into opportunities. Faced with impossible situations, they found the astounding triumphs we all seek.

Publisher's Summary

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

Collected here for the first time are eight years of his very best blog posts, magazine columns, and e-books. Small is the New Big offers ideas and stories that can change how you work, what you buy, and how you see the world.

It's an entertaining snapshot of Godin's fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send e-mail? That you can learn more about design at Hershey Park than at an Apple store, and more about marketing at summer camp than at b-school?

All of these riffs add up to a few essential themes:

Small is the new big because big has gone from a huge advantage to a liability.

Authentic stories spread and last, but lies get exposed faster than ever.

The ability to change fast is the single best asset for any person or organization.

Aretha was right: Respect is the secret to success.

It's easier than ever to become remarkable. There's no excuse for sticking with mediocrity.

What the Critics Say

"[Godin] presents a collection of essays that are thoughtful and wise." (Booklist)

"This compilation from the marketing guru's popular blog showcases the spontaneous energy that makes his voice stand out so boldly." (Publishers Weekly)

"Godin is a skilled and dynamic presenter, and his originality and spontaneous style come across perfectly in audio.... Godin's enthusiast-self is the perfect irreverent marketer of his own ideas. Whether two sentences or 20 minutes, the topics provide thought exercise for anyone interested in the culture of innovation." (AudioFile)

If you like Seth Godin's book, this is an audiobook you will enjoy. Mind you: there is no theme or central idea. This seems like simply a compillation of popular blog post read by Seth. Good content, just not extraordinary

I love Seth's work, but if you're looking for new material, this isn't it. Rather it's a collection of blogs that have previously been published. I really didn't enjoy this book as much as previous ones.

maybe a little better than ok, but not all that. Somewhat inspirational, some very good points. It does have content scattered throughout. Better for you than listening to the radio. Not as clear cut as Seth Godins other books, but still informational.

I am a Seth Godin fan, and regularly read his blog. This collection of essays is excellent and well suited to audio. If you enjoy hearing disruptive ideas and then trying to apply them to your business -- you will like this book

I don't agree with everything Seth puts out in this book but I do agree with about 90% of his ideas and strategies for building a better business. Most of it's common sense advice that most people just overlook. Some of it is a re-hashing from his other books and some of it relies on you needing to have read Purple Cow. All in all a higghly entertaining and insightful listen. I recommend it to any budding entrepreneur or someone who's is at all interested in changging their lot in life.

Where do I start. The best mix of Laugh out Loud entertainment, remarkable insights and genius observations about how the little guy can not only survive but thrive all in one place. Thank you Audible foe what you do. I would have never discovered Seth or any of the other authors who have set my hair on fire about the "new" or social media. I had no clue what was waiting out there because I don't make time to read. Always on the go , an audio book is the only thing for me. This is the shift that Seth speaks of. Correct me if I am wrong but i would categorize it that way. What a wonderful discovery Seth Godin is. I'm all in. I just hope my competitors don't find out. Hell, but even if they do, their "status quo" types and I have a head start....

Tom Kendall

What was one of the most memorable moments of Small Is the New Big?

The idea that mass e-mail , anonymous spammers, have ruined email for the rest of us that respect those we attempt to reach out to. Opt out is not the way to go. I am convinced that permission based marketing is the way to go. So here's how Seth inspired me to act. I am going to have my company, all 10 employees , record a 60 second video, all reciting "our story" to our prospects explaining in a fun manner, about 10 seconds apiece, explaining why we hope they will accept. or opt in, to our monthly newsletter, via e-mail. This will of course be in the form of an e-mailed link to the video. However, this message will come to them first in the form of a direct USPS letter, alerting them that they will be receiving the email within the next two weeks. I have no idea if this will work, but it will be a hell of a lot better than the anonymous , disrespectful , blind email. Wish me luck ....

I love Seth's books, he has an incredible energy and excitement about everything he does. This is an amazing book on so many levels. It contains lots of great marketing ideas, but also many things that will set you thinking laterally. I recommend reading a couple of pieces at a time, as they sink in you will be surprised at all the other stuff that pops into your head.
One author who is better to hear than read.

1 of 1 people found this review helpful

KL

Birmingham, United Kingdom

12/23/12

Overall

"Ideas always worth considering"

You know what you're getting with Seth Godin - creative straight-talking... and he delivers again here. Nice bite-sized musings and rants - perfect for a journey on a bus or train.

1 of 2 people found this review helpful

subangi+0404conepod

london, United Kingdom

4/14/11

Overall

"Very Good"

This was a very good listen. I really like Seth Godin and the cover is great.

0 of 0 people found this review helpful

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