Tapal Danedar Enveloped Tea Bags

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Transcript of Tapal Danedar Enveloped Tea Bags

Tea is a part of our lifestyle!Tea is a significant part of our lives in this region.

Pakistan is the 7th largest tea consuming nation in the world.

For those who like it Fresh!

Super Convenient! – Super Fresh!Explain the many features of the new enveloped tea bagsFor the LOVE of teaCalling out to all tea lovers!The Perfect partnerA small survey in the office.Like the west runs on coffee

Pakistan runs on tea!SharmeenKumailZainLubainaZahra

AnumIt’s an addiction that I love!My morning would never start, I’d turn into the HULKIt’s the only good thing about mornings!It’s the most important thing for me in the morning.I would be drowsy all dayMera tou Dimag hee kaam nahin karta!Population BreakdownTotal Internet Population of approx.30 million Mobile Subscribers 120 million + and countingPakistani Population on Facebook 10 million + Pakistani population on twitter 2 million +

Target AudienceAge Group - 25 to 35 year oldMale Population: 2.2 million Female Population: 0.7 million Introducing the Enveloped Tea bagsExpress your love for Tapal teaStart conversations on the love of teaTalk about the little things in life The CostsAd reach and costsTea is considedred to be the perfect partner for most things.We want to create an emotional connection with our audience by asking about their perfect partner.

Stay FreshTo boost interaction, build a database of user's idea of freshness.To promote the USP of freshness, Tapal wants to know all things fresh.Build an app, giveaway merchandise and the "Journal of Freshness"