Premion has partnered with MadHive, a leader in the ad tech space and a
developer of video and data solutions for the media and advertising
industry, and 4INFO, an identity and engagement solutions company, to
launch Premion Audience Selects. These relationships are helping power
Premion Audience Selects to deliver richer audience insights and
targeting capabilities for OTT advertisers.

Powered by proprietary technology, Premion Audience Selects delivers
true OTT audience insights across a defined audience spectrum such as
demographics (age, gender, geography, etc.), household details
(homeownership, education, political affiliation, children in household,
etc.) and buyer interest and intent in a variety of categories (such as
home, auto, travel, shopping, etc.). Through Premion Audience Selects,
advertisers will now be able to target specific audience segments such
as auto intenders, travel enthusiasts or homeowners.

“Premion Audience Selects is the industry’s first DMP to bridge the gap
between OTT data collection and audience segmentation. Advertisers are
now able to better optimize and quantify their OTT campaigns. We are now
able to better target specific audiences to help our clients reach the
right customers to help their business grow,” said Jim Wilson,
president, Premion. “By partnering with MadHive and 4INFO, we are
fueling our next phase of growth and continue to position Premion as an
innovative data and technology leader in the OTT space.”

Through Premion Audience Selects, advertisers have the highest level of
trust as audience data is collected via fingerprinting technology in the
“cookie-less” world of smart TVs and connected devices. Premion Audience
Selects also gathers pertinent data from any connected device and
smart-enabled TV. This allows each viewer across any device to be
specifically targeted. Advertisers will have access to this collected
data through Premion Audience Selects’ Audience Insights Dashboard,
which provides post-campaign analytics, as well as Premion Audience
Selects’ Audience Planner, which forecasts impressions and improves
presale efficiency.

“The OTT landscape is growing rapidly and data collection on connected
TVs and streaming devices remains a challenge for traditional DMPs, many
of which are collecting cookie-based data,” said Adam Helfgott, CEO of
MadHive. “We’re thrilled to be Premion’s partner in developing the first
true OTT DMP that’s bringing data-rich capabilities in OTT targeting,
verification and measurement for advertisers.”

Premion launched in November 2016. It has become a leader in the OTT
space and a must-use for any advertiser looking to reach cord cutters.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the
greater good of our communities. With 47 television stations and two
radio stations in 39 markets, TEGNA delivers relevant content and
information to consumers across platforms. It is the largest owner of
top 4 affiliates in the top 25 markets, reaching approximately one-third
of all television households nationwide. Each month, TEGNA reaches 50
million adults on-air and approximately 35 million across its digital
platforms. TEGNA has been consistently honored with the industry’s top
awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and
Emmy Awards. TEGNA delivers results for advertisers through unparalleled
and innovative solutions including OTT local advertising network Premion,
centralized marketing resource Hatch, and G/O
Digital, a one-stop shop for local businesses to connect with
consumers through digital marketing. Across platforms, TEGNA tells
empowering stories, conducts impactful investigations and delivers
innovative marketing solutions. For more information, visit www.TEGNA.com.

About Premion

Premion, a division of TEGNA, is a first-in-market over-the-top (OTT)
advertising services platform. With over 100 top-tier content providers
and 700+ TEGNA Sales Reps, Premion is the one-stop-shop for OTT
advertising for regional, local, and political advertisers. Premion
simplifies the OTT buying process by placing ads alongside premium
long-form and live streaming content across branded networks and
providers in just one easy transaction. For more information, visit www.premionmedia.com.

About MadHive

Headquartered in New York City, MadHive is a video advertising and data
platform that allows brands and publishing partners to build audiences
in innovative ways and target those audiences across multiple screens
and platforms. MadHive’s back-end product uses blockchain technology to
safely allow brands and publishers to work together in new ways by
leveraging the inherent trust and verifiability of a blockchain network.
For more information, visit www.madhive.com.

About 4INFO

4INFO is a leading identity and engagement solutions company. Born in
mobile, 4INFO’s platform features the patented Bullseye ID®—
a persistent match key that maps all connected devices in a household to
valuable consumer data for marketing insights, targeting and
measurement. With unprecedented accuracy, reach and scale, 4INFO’s
platform has been proven effective by more than 450 independent
measurement studies. Hundreds of brands have relied on 4INFO, including
eight of the top 10 CPG companies, six of the 10 largest retailers,
seven of the top 10 financial services companies, the five largest auto
manufacturers and six of the top 10 pharmaceutical companies. 4INFO is
headquartered in San Mateo, Calif., with offices in New York, Chicago
and Detroit. For more, visit 4INFO.com.