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Monday, February 29, 2016

Companies and clients looking for translation services go through a great dilemma trying to work out whether to hire a specialized translation agency or a freelance translator. It has been observed that some clients prefer to hire a freelance translator every time they want a translation project completed whereas others prefer to get their translation done by a professional, certified translation agency. There are yet some others who first hire a freelance translator and then get the translation quality checked by a professional agency. But the million dollar question is “Which approach is right? Freelance or Professional Agency or…..both?”

The first type of clients, those who hire freelance translators for each separate translation job, usually suffer the most because of the lack of consistency of quality each time a freelancer is hired. As there are no quality standards for separate translations and no systematic method to ensure the same, the freelancer usually goes unchecked and the client earns a bad name apart from paying for the job. Moreover, the client has to invest more and more time and effort to look for the right freelancer each time service is required. Different individuals have different aptitudes, skills and experience and this makes it increasingly difficult to come up with the right choice for the desired results. As Cathy Emma said: “Professionalism is not genetic. I wish it were, but unfortunately it isn’t.”

The second type of clients, those who hire a professional translation agency, probably enjoy the most. This is because every authentic and certified professional agency already has an established system of quality assurance. Each job is checked again and again by professionals who are highly skilled, qualified and experienced. And, the translation agency has its reputation to look after, otherwise it won’t get any more business. Good translation agencies usually have a carefully selected and trained team already in place to tackle all projects. The more the interaction between the agency and the client, the better the results! Furthermore, the client is saved a lot of time and effort at reasonable competitive rates. Famous journalist Frank Tyger once said, “Professionalism is knowing how to do it, when to do it and doing it!”

The third type of customers, those who hire a freelancer to complete their translation job and then get it quality checked by a professional agency, are really out of this world kind of people. They get the quality they want but have to pay in double and invest double the time and effort that they would hiring just the professional agency. So, when it comes to translation, a wise client would rather go directly to a professional translation agency.

When it comes to professional translation, Communication Legal Translation Est. (www.communicationdubai.com) is a Dubai based certified translation agency whose translators ensure high quality standards of their translation projects continuously under the guidance of a visionary leadership. All the translators at CLT are highly qualified, well trained and experienced. With more than 20 years of rich, hands on experience in this field, Communication Legal Translation Est. was the first to initiate Translation Services in the UAE and Translation Services in Dubai at surprisingly affordable rates. The agency offers more than 53 services in more than 70 languages with amazing quality consistency and a time saving process.

The Magi was the name given to three kings, also referred to as the “three wise men” who visited the infant Jesus and brought him gifts of gold, frankincense and myrrh. It is folklore that they had a great knowledge of stars and people all over the world admired them as masters of astrology. All these three had great spiritual and symbolic value. It is said that the gold was a symbol of kingship, the frankincense was a symbol of spiritual excellence and the myrrh was that of death. The tradition carried on and in literature the Magi are symbolic of people who brought just the right gift for everyone. They were so wise that they knew exactly what each and every person needed. In other words, they were masters at the art of pleasing everyone.

It is indeed very difficult, almost impossible, for us to please everybody and to know what everyone wants. Especially in the services sector, the expectations of customers vary a great deal and there is no end to how good one wants to feel when one has paid for something to be done. Sky is the limit when one comes to fulfilling the aspirations and expectations of others. Besides, one cannot please everyone all the time. After all, there are no Magi in the current world. So, the million dollar question for the services industry is “What do customers want?”

Well, having founded translation services in Dubai, operating all through the UAE and GCC countries for more than twenty years and having learned a great deal about the industry, Communication Legal Est. (www.communicationdubai.com) is better placed than anyone else in the business to answer this question. The company operates on four basic principles of customer satisfaction:

Quality of services: It is significant for business that the quality of translation matches the expectations and the aspirations of the customer and is at par with the quality of product that he is selling or launching. If translation lacks the required detail or necessary information, or if the translation is of poor quality, the customer’s business may suffer irreparable loss. There can be no compensation either on the part of the customer or on the part of the translation services for such a loss owing to professional negligence. Hence, at Communication Legal Est. (www.communicationdubai.com), quality control is achieved through proofreading to insure that translation measures up to client’s expectation.
The consistency of service: Things have become highly specialized in the modern world. Naturally, nowadays an expert of literature would find it difficult to understand the complexities of the medical or engineering fields. Yet, translation agencies are bombarded with highly technical and specialized materials everyday. There is no other way to address this situation but to build an ability for specialized professional translation otherwise the quality of translation would suffer and the services would not be consistent. The consistency of translation is critical for customer satisfaction. Communication Legal Est. (www.communicationdubai.com) has a highly specialized, experienced and qualified team of translators providing translation services in more than 53 highly specialized areas.
Customer Service: Customer service department in any organization is a specialized team that constantly monitors customer trends and measures their response after they have availed the services. A proactive customer services team would ensure valuable feedback from customers regarding their experience with the translation agency. After in-depth analyses of the feedback, the team would come up with ideas, solutions and suggestions to improve weak areas. Communication Legal Est. (www.communicationdubai.com) has established a highly professional and responsive customer service team that monitors customer feedback and provides solutions that will help our team of professional translators to always meet customer’s expectations.
Multitasking: Provision of additional services, in fact as many as possible, under one roof goes a long way with customer satisfaction. Services such as translation of PowerPoint presentations, Macintosh Formatting and Bilingual Formatting all at the same place makes it easier and more convenient for customers to get their work done. Communication Legal Est. (www.communicationdubai.com) is the wisest choice if someone wants to get a huge, multiple-language project translated with accuracy and exactness. Even when a more creative translation service is required, Communication Legal Est. (www.communicationdubai.com) stands out as the perfect destination.

Apart from getting their money’s worth in getting a translation job done, customers also look for quality of work, consistency of multiple services, corrective measures for their feedback complaints and multitasking. It is the gift of the Magi that customers are satisfied with.

Language bloopers usually end up in pretty hilarious situations. It usually happens when one tries to learn a foreign language without actually paying attention to the pronunciation, semantics and culture of the target language. The gap of understanding left unaddressed sometimes has amazing effects on the meaning of a conversation. I read about such a conversation somewhere and almost killed myself laughing. The incident happened in the year 2000 just before the G8 summit in Okinawa. Obviously, eminent heads of the states were attending the summit and Prime Minister Yoshiro Mori of Japan was hosting the summit. Prime Minister Yoshiro Mori was not very good at English and some of his language bloopers had already turned into political crises. So, he decided to receive some English coaching in order to be able to greet the dignitaries properly. During the coaching he was taught some simple English greetings. He was told that when welcoming the US President Bill Clinton, he would say “How are you?” The US President would probably reply “I’m fine, thank you. And you?” In response, Mori was taught to say, “Me too.” It was a simple and decent exchange of greetings to make the US President feel at home being greeted in his own language.

When he was actually welcoming President Clinton, Mori made a minute language blooper and instead of saying, “How are you?” he forgot the pronunciation and said, “Who are you?”

Clinton naturally did not expect this question and was taken off guard. However, in order to save the embarrassment and to show that he was not surprised by the question, he humorously replied, “I’m Hillary’s husband.”

As he had been taught to say it, Mori replied, “Me too!”

There would have been a lot of giggles around the spot. However hilarious it may appear, such mistakes can sometimes have serious consequences especially in the field of translation. Sometimes translators are completely unaware of the blunders that they commit. Sometimes words that have dual meaning or similar sounds are confused with each other.

For example, somebody wrote about a conversation two friends were having about the bus service in New York. During the conversation, one of the friends, obviously not very good at English, remarked, “The city’s bus service is highly erotic.” Whereas, she should have said that it was highly erratic.

Even punctuation mistakes can create great misunderstanding. Here is an unpunctuated promotional email:

“Dear Sir,

We feel pleased to tell you that we sell disappearing ink pens attached kindly have a look at our disappearing ink pen brochure with rated pictures and other details any interested items please kindly inform us.”

The mail was naturally typed in haste and the punctuation was completely ignored. It should have been something like this:

“Dear Sir,

We feel pleased to inform you that we are now selling disappearing ink pens. Attached please find our brochure with rate, pictures and other details furnished. If you are interested in any of the items, kindly inform us.”

Bloopers like that necessitate the need of being qualified as a translator and knowing the figurative as well as the literal meaning of the words and phrases used in the target language. Moreover, punctuation and idiomatic usage also go a long way in delivering the correct sense.

Imagine how ridiculous it would be if you called a hunter to fix your car or a cowboy to do interior designing with your office. I am sure that the results would be a total disaster with the person not knowing how to do it properly. It is a fact that a chaotic confusion arises whenever two people find it difficult to communicate with each other or find it difficult to understand the task that they up to. Considering all this, it becomes increasingly difficult to comprehend how a large number of people allow amateur translators to translate their important documents or even websites. Naturally, the results are devastating and frustrating for the clients as not only do they have to go through the process all over again and pay for it, they also have to pay additionally for getting their projects corrected. Mind you, quality will never be as good as when you assign your translation job to a professional translator in the first place. It is a sheer catastrophe; an utter waste of time and effort. It is absolutely imperative for anyone with a sane mind to look for a professional, a translator who is qualified, talented, trained and experienced. Once a professional translator has been found, the prices can be negotiated and the deadlines for the project can be established. In a really fair deal, the translator and the client would develop a mutually agreed trust and the translator, for the reason of professional ethics and his reputation, would try to live up to it by delivering high quality translation. This is how a good relationship is usually built.