This week, Dove launched a new campaign called #SpeakBeautiful. #SpeakBeautiful is all about encouraging self-esteem and looking into the effect social media has on the way women and young girls view themselves.

Which is a nice mission in theory.

But if being on the internet has taught us anything, it’s that people do not appreciate having positivity rubbed in their faces. No. We are a cynical bunch, and appreciate only sarcasm, irony, and the occasional reference to Harambe or bees.