Companies of all hues are finding huge upside potential in data analytics to grow revenues and profits, and cut costs. Sharper analysis of rich data from an expanding range of sources is enabling more cost-effective marketing and improved customer engagement.

Telecom service providers across the world face an enormous challenge: Even as traffic is increasing, revenues and profits are not keeping pace. Analytics can help provide a solution by monetizing the huge data pools these firms collect, say experts from Wharton and Wipro Technologies in this Future of Industry Series article, produced by Knowledge@Wharton and sponsored by Wipro.

This paper talks about putting ‘benefits’ as the centrepiece to making various decisions in the MDM program. It also argues that this can help define an approach that not only ensures wider adoption, but also guarantees demonstrable value to enterprises