Direct Marketing News Q&A with Neil Capel

Tony Case caught up with our CEO, Neil Capel this week to talk about the challenges facing email marketers and how Sailthru is helping meet those challenges.

Here’s a snippet from the interview:

DMN: Talk about what you did for one of your clients, Business Insider [an online business publication covering technology, media and investing that had suffered a drop-off in email subscriptions over time].

Capel: [Since employing our technology], their click-through rate on articles in the newsletter have increased 60%, email open rates have increased 15%, and we’ve reduced the setup time for their emails by 95%. They send multiple emails throughout each day, and we have fully automated that process for them. The average lifespan of Business Insider subscribers has significantly increased.