Flier needs to be done. As far as an easier, electronic point of purchase... That's out of our hands. There's little doubt that SportsNutz could streamline the process but I'm not sure I see that happening anytime soon.

Cool. I could see that -- the website is a little difficult to navigate, so I imagine they don't have web capability. It still might be simple just to build a simple landing page that gives clear instructions on how to order the shirt, where to go, etc.... If it led to a link where they could order online, even better.

I know that gets confusing because you'd be marketing two names, saveourchiefs and blackoutarrowhead. But it's been my experience in marketing that if you want someone to buy a product, you have to reduce the steps to get that product. Or else people will become lazy and not follow through. This also opens up opportunity to buy some online advertising on google or facebook linking people directly to a site -- I don't know that that's an effective way to advertise SOC, but think it's very effective for blackout shirts. Just some thoughts -- might be too soon to orchestrate for the Cincy game, but something to consider for later home games, as I'd imagine this isn't the last blackout planned.