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I like to follow/trend/RT subjects or events I am currently participating in. For example, I would search the trend for a concert I am attending to see what the crowd reactions are. It gives a better sense of the community.

Who I tend to follow and what I choose to tweet and retweet are both dependent upon my interest, familiarity or importance of the subject. The utilization of trending topics is still something I’m getting used to and only use it when it’s a topic I’m impassioned about. However, I very rarely seek or search for trending topics.