INSIGHTS ON STRATEGY

Insights are brief articles published by 2by2 specifically with the purpose of freely sharing perspectives regarding the functional area of strategy and / or to fuel discussion on topics with relevance to the business community.

2by2 publishes Insights on Strategy to help companies improve their ability to create value through strategy by better understanding what strategy actually is, by learning how to spot the difference between a good strategy and

The dynamics of pricing is extremely important to understand, before you start raising or lowering the price of your product or service. Pricing is a powerful tool, perhaps the most powerful tool that will have