SCA's Tork introduces in-restaurant advertising opportunity

SCA, the maker of the Tork brand of away-from-home paper products, has introduced a new opportunity to promote in-restaurant specials or generate extra revenue with the Tork Xpressnap dispenser line.

With unlimited design options, the free Xpressnap AD-a-Glance Customizer tool allows restaurants and foodservice providers to frequently change displays in the Xpressnap's AD-a-Glance window for seasonal, special or impromptu promotions.

The Xpressnap AD-a-Glance customizer tool allows restaurants, food courts, stadiums and other foodservice venues to use the napkin dispenser display to brand an environment any way they choose. The Tork website offers 100 customizable templates and the ability to create a customized AD-a-Glance design for operators to change at any time. For example, restaurants can use the large display window to promote dessert and drink specials, while coffee shops can use the display to showcase upcoming events or generate new revenue by selling the display space to local businesses.

"One reason Xpressnap is so popular in the foodservice industry – there are more than 3 million placed across North America – is because it provides more value than any other napkin dispenser system," said Suzanne Cohen, foodservice marketing director for SCA AfH Professional Hygiene North America. "We continue to innovate with the market-leading Xpressnap line and know our customers will love the ability to create their own AD-a-Glance display based on the needs of their business."

The Xpressnap AD-a-Glance customizer works with all Xpressnap dispensers, including the new Signature Tabletop model, Classic Tabletop, Classic Counter, Classic Stand and Classic Café. According to a press release, there are more than 3 million Xpressnap napkin dispensing systems in the market throughout North America.