Or How I Learned To Stop Thinking
And Love The Label

See Brainwash Machine in action at The Gallery Space of the Bethany Center
at 580 Capp Street, SF CA

Brainwash Machine explores how labels frame our thoughts, shape our judgment,
and reduce complex situations into simplified and biased dualities. Over
ten gigabytes of tweets were collected each day during the 2016 presidential
election. From this dataset, the Brainwash Machine extracts the top 30
words used to label people.

Special Thanks

To YBCA and YBCA staff, for hosting the original exhibition on Feb. 18, 2017 at YBCA, to
aeveryone who loaned phones and tablets, Alex Benedict for printing the
posters, and Hannah Regev for arranging the exhibit at the Gallery Space
of the Bethany Center of the Arts .