W3i Announces $10 Million Marketing Fund For Indie Game Developers

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W3i, a monetization and distribution network for mobile app developers, is announcing the launch of a new $10 million “AppX Game Developer Marketing Fund” at this week’s AppNation conference in San Francisco. The fund will provide developers with a suite of free services that offer production support, analytics and user acquisition channel analysis, all of which are designed to help indie developers compete with today’s “AAA” gaming giants.

The company says that it wants to help level the playing field for indie game developers by providing them with better analytics on their mobile apps, allowing them to make better business decisions. This, in turn, will help developers with the increasing challenge of user acquisition and monetization in the ever-crowded Apple and Android app stores.

The AppX services will be provided to the developers who qualify (sign up is here) for no charge and without any long-term revenue share. Developers don’t have to give up IP rights either, says W3i.

Riptide Games, makers of My Pet Zombie, is one of the first to use the AppX suite of services, and claims it helped them become profitable and increase the lifetime value of its users by three times.