Saturday, 7 January 2012

Who is Kelly?

If your on Twitter & waking up thinking 'Who is Kelly?' Well if you didn't know the Urban Decay Naked 2 eye shadow palette was released at midnight on Friday exclusively at Debenhams and what hysteria it caused last night! It was a case of fastest finger first to click and order and poor 'Kelly' apparently got so excited about getting the Naked 2 that she had an asthma attack! Yes you read right, an asthma attack over an eye shadow, has the beauty world gone mad?! To be fair I nearly fainted too when I saw the price of the Naked 2 palette :P

So the next thing you know with the power of Beauty Bloggers and Social Media #prayforkelly became the UK top trending topic within minutes and a Facebook Group set up in Kelly's honor! So was it a PR Stunt? If so well done, it certainly got people talking, the Debenham's website crashing and the Naked 2 palette selling out super fast! And if you were wondering 'Kelly' was OK according to her friend Julie :)