Social media. Social media. Social media. Nine times out of ten I want to scream, Enough already! Every day new apps are coming out . . . and while most of them are at least moderately interesting, who has the time (or energy) to incorporate all these applications springing up like mushrooms? Between blogging, Facebook, and Twitter alone (plus the concomitant bit.ly, Statcounter, Feedburner, Flickr, Twitpic, and more), it’s not exactly the best return on investment to spend even more time gathering, sending, and responding to content flying around the Internet. I mean, unless you’re a social media manager who’s paid to develop carpal tunnel syndrome and have eyes as watery and red as a hamster’s, we really all do have our regular jobs to do!