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SAMSUNG SMART Camera WB350F

Effortlessly shoot outstanding images with the Samsung WB350F's powerful zoom and share instantly with an array of intuitive social features

LAS VEGAS, US – January 07, 2014 – People who want to capture and share powerful and unique images can now do so with the elegant and impressively equipped Samsung WB350F SMART Camera. This state of the art compact zoom camera comes with 21x optical zoom capabilities and a 23mm Wide Angle lens as standard, allowing users to create images with striking depth and detail. Whether zooming in on a subject from a great distance, or capturing a sprawling landscape that stretches for miles, the device delivers sharp detail and bright images on every shot.

The WB350F is also furnished with an impressive 16MP BSI CMOS sensor. This eliminates the need to use a flash at inopportune moments or at events – as the superior sensor needs less light than its conventional counterparts, without sacrificing image quality.

Tag & Go : Simply Tap to Share Memories

The WB350F is the perfect companion for photo-sharing enthusiasts everywhere thanks to its next-generation NFC and Wi-Fi connectivity. Equipped with Samsung’s brand new ‘Tag & Go’ technology, the WB350F can connect to smartphones by simply touching the two devices together. Once paired, users have access to a host of intuitive features which make sharing images fun and simple. Photo Beam instantly transfers images being viewed on the camera to the paired smartphone, while with AutoShare, images are backed up instantaneously, as they are being taken. Using MobileLink , photographers can select which shots they want to copy over to their smartphone, making it easy to organize the contents of the camera. Also in Remote ViewFinder mode, smartphones can be used to control the WB350F, allowing photographers to enjoy greater shooting freedom. In addition, this camera is capable of uploading original photographs directly to Dropbox.

Another impressive facet of the device is its ability to capture Full HD video recordings at 30 frames a second, while the 75.0mm (3.0-inch) hVGA Hybrid Touch LCD Screen allows users to watch their recordings back in impressive definition while also allowing for simple and intuitive navigation through both controls and text entry.

The various smart modes that are standard with the WB350F demonstrate how Samsung is responding to the increasing demand for in-device editing and personalization focused on the individual end-user. Capabilities such as Dual Capture and Baby Monitor let WB350F owners to use the device in a number of different ways that suit their specific needs.

The Samsung WB350F is the ideal companion for those who want an elegant and impressively equipped camera. Its compact and well-designed leather-feel device shell comes in five striking colors and houses a suite of state-of-the-art settings and technology.

The WB350F will be available in White, Black, Brown, Red and Blue.

Please visit our CES booth to experience this future technology firsthand. Samsung's product line will be displayed from January 7-10 at booth #12004 in the Central Hall of the Las Vegas Convention Center.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.** The availability of each service may differ by country.

About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.