College Marketers Expand Tactics to Recruit Students

Doane College in Nebraska found itself apologizing after it sent out a post card mailing to 13,500 California high school students that featured the image of a male student surrounded by women with copy that encouraged students to play the field.

University of Nebraska, facing enrollment declines, allowed Motley Crue's Tommy Lee to film his "Tommy Lee Goes to College" reality show on campus. Of course, complaints arose surrounding his jail term for kicking his former wife, Pam Anderson.

Saint Vincent College in Latrobe, PA took a less racy but equally alternative approach to recruitment by inviting applicants to an all expenses paid weekend ski getaway. Small college Centre College in Danville, KY sends highschool seniors personalized birthday cards and makes birthday phone calls.