Atlanta, GA -- Since his victory in VH1's reality competition The White Rapper Show in 2007, $hamrock has been gearing up for his official debut album, and has also done some good deeds with his $100k prize money. On March 15, 2011, the Georgia native will finally release his full-length solo album in conjunction with Hypnotized Minds member Lil Wyte's WyteMusic imprint and Select-O-Hits.

After his win on The White Rapper Show in early 2007, $hamrock appeared on various shows like Nick Cannon’s Wild N Out, Wilmer Valderrama’s Yo Mama and BET Black Carpet. He donated $10k of his prize money to Smile Train to help children born with Cleft Lip, and began working on his first official release.

In the summer of 2008, G.E. Entertainment released $ham’s debut EP Live From Decatur, which included “Entourage,” a club-friendly hit that received airplay on radio stations across the country. $hamrock also toured the country, and developed relationships with recognizable brands such as Texas-based YUMs footwear and apparel, which boasts successful campaigns with the likes of Soulja Boy, Sean Kingston and Dorrough.

For his work on his full-length debut The WyteRapper $how, teaming with Lil Wyte and the Select-O-Hits team in Memphis made perfect sense to $hamrock.

“WyteMusic and Select-O-Hits are incredible because they actually watched the TV show and understand completely where I come from, and who I am trying to reach,” $hamrock explains. “They are working towards the vision I have, and the support has been amazing because they hustle hard and grind like artists instead of traditional labels. Not to mention, they have legendary resumes so they know what they’re talking about!”

While $hamrock is confident the new album represents this stage of his life and career properly, he does have some personal favorite songs on the project.

’Str8 From Tha Dec’ is my life story, and its produced by Lil Jay of Crime Mob,” $hamrock say. “’Penitentiary’ is the first song me and Lil Wyte recorded together for the project. The topic is real as hell, and it’s the reason things came together in the first place. ‘Name In Lights‘ is also important, because it epitomizes the dream of all lyricists to one day be recognized by the world as an incredible talent. I’ve had that moment before, and I hope every aspiring rapper gets to experience it in their career. The beat is by a female producer, Amber Cheri, who also sings the hook.”

$hamrock fuses elements of his college education (University of Georgia) and intense grass roots hustle to create various levels of unadulterated Hip Hop. Dedication to his craft shines through in every lyric $ham writes, and the young entertainer feels assured that people will be able to relate to his music on a personal level.

“I want people to know that this album is a product of my grind, my struggle, my success and my pain,” $hamrock expresses. “As an artist, I want people to understand that making great songs is about being true to yourself and telling your story. People will def hear the hustler in me, but they will also hear the knowledge that I have picked up from the game."