Product Brochure

Today's audiences talk. And their conversations matter, because what they say has the power to shift control of
your brand reputation from your hands to theirs. The speed at which these discussions develop - especially via social media - challenges traditional communications models.

An informative new whitepaper on the 5 essential changes to the PR Cycle offers important insight into how you can accurately monitor your brand in the marketplace and respond effectively to consumer and media needs and interests.

Social media has evolved from a platform designed for personal interaction to a powerful business communications tool. Our latest white paper looks at how social media can benefit your organization and how you can make it work for you.

Information on the web spreads faster and farther than ever before, and doesn't go away. Incorporating social media into your crisis response plan can help keep your organization out of trouble online.

As a PR professional, you know the value of strategic planning and you know your success is judged by how well you connect with your stakeholders. You use multiple channels to reach your audiences because you have to be wherever people are engaging in conversation about your brand. While it's tougher to predict where reputational threats may come from in a multi-channel universe, you can use tools in real-time to enable continuous monitoring and measurement. This will give you the intelligence to analyze why and when to adjust your strategic communication plans.

The speed and reach of today's media conversations makes it more important than ever to effectively manage your brand, corporate reputation, media relations and stakeholder relationships. Consider the top five reasons why so many great brands have embraced the MediaVantage communications and stakeholder management software solution.

Customer Success Stories

Brent realized that, as a privately-held firm and Canada's largest
new home builder, Mattamy Homes needed a proactive and
strategic communications strategy. "In the end, it was an easy
decision to start using MediaVantage."

“The sun never sets on Rio Tinto Alcan,” says Bryan Tucker, Senior
Advisor, Communications and External Relations, Rio Tinto Alcan.
“There is always something going on, so it's important for us to
keep a close eye on the media and the web.”

“Because we're national, it was really difficult for us to keep
track of where we were being mentioned in the media,” says
Pascale Guillotte, Communications Manager at Kids Help Phone's
national head office in Toronto.