13 thoughts on 3 folds

The tri-fold brochure can be extremely effective, as long as you think your messaging through carefully.

The trifold (an 8 1/2 x 11 sheet folded in thirds) is ubiquitous in the world of small business. What with Word templates and Avery brochure paper, it’s also an easy piece of collateral to handle internally. Here are some tips to make your tri-fold brochure stand out from the pack.

#1. There are six approximately 8 1/2 x 3.6″ panels. Each has a specific purpose.

#2. The front panel is where you make your first impression.

#3. Include your business name tagline, logo and an interesting image.

#4. The back panel must work as hard as the front.

#5. Include user-friendly content: contact information, hours and a map.