Pinterest vs Facebook – 11 Things You Need To Know

Hey you! I think you will agree with me that the Pinterest vs Facebook struggle is real.It is difficult to decide which social media network is best suited for your business

The problem is you know that social networks are good for your business and it is nearly impossible as a small business to use all platforms at once.

As a result, many entrepreneurs struggle with understanding the difference in benefits between Pinterest and Facebook.I ignored Pinterest for many years as I thought it was just a place for finding recipes and great gift ideas.

It took me just a few short months of usage and doing great courses together with a number of eye-popping results to really master using the Pinterest platform.

Once my blog exploded both for myself and others and I stayed fully engaged on the platform everything fell into place and I even built my email list.

In the Pinterest vs Facebook argument, both platforms introduce changes every 3-6 months so it can throw you off twice a year which is quite daunting.

However, the impact of taking action and building a Pinterest Business Account has left me with a lot better results compared to if I did not lift a finger.

In this post, I am going to teach you what you need to be aware of when looking at Pinterest vs Facebook in an effort to help you.

You can decide which platform is best for your business to bring in sales and revenue.

As you can see from the questions you really need to have a good understanding of your audience before deciding if Facebook is good for your business.

3. Facebook Page Insights

If you ever created a Facebook page and managed to amass 100 likes or more then you are probably aware of Facebook Insights.

It basically gives you a behind-the-scenes view of the performance of your page as well as the engagement of each post. Likes, views and clicks are common enough analytics to track.

One reason for these insights is to tell you what your audience responds to better compared to other content. It will also give you a breakdown of the demographics of your audience.

The same would apply to groups and communities which will allow you to see if your assumptions were right regarding who you thought your audience was and who they really are based on analytics.

4. Facebook for Business

On the business side of Facebook you can log in to the business platform by going to business.facebook.com and this gives you a whole new view of Facebook.

One of my favourite features will have to be audience insights. I like audience insights because it gives me visibility of active users by country and region.

It also gives me a detailed breakdown of the people who are interested in various topics and pages. This is fact compared to assumptions so I can use it to come to conclusions.

I can also use it to make informed decisions so it is a less risky proposition. The strongest part of audience insights is the affinity piece.

You will know that people who are interested in certain pages have a strong affinity to be interested in your product or service.

5. Audience Insights

One key reason why I like audience insights is that it gives you a truckload of analytics. Here are a few of my favourite.

Monthly Active people – the US

As you can see from the above screenshot there are approximately 200 million active users every month where 54% are women which equates to 108 million users. 19% of these are between the ages of 35-44 which is roughly 20,5 million a really good size user base.

You can also take a peek on their frequency of activity like how often they log in, what device they use and what they do once they log into the platform.

As you can see from the above screenshot 40% of users log in using an iPhone or iPod compared to 38% on Android. In the last 30 days, these users clicked on an advert 14 times which is more than any other activity.

Let’s not stray too far away from the purpose of this post which is Pinterest vs Facebook so let’s take a look at Pinterest for the next few paragraphs.

6. Pinterest Basics

In a similar manner to Facebook, the Pinterest platform has two sides. There is the personal profile on Pinterest where you log in and create boards and arrange pins based on gift ideas or dinner plans or whatever tickles your fancy.

Of course, those pins on Pinterest have been placed there by consumers or largely by bloggers or creators. So as a blogger you can contribute to the Pinterest ecosystem.

One distinct difference is that Pinterest is a visual search engine and it is nearly impossible to conduct any real search for information on Facebook except at the group level.

11. Pinterest vs Facebook – Collaboration + Community

One key element that differentiates Pinterest from Facebook is this great sense of community and collaboration on Pinterest that quite frankly does not exist anywhere else.

What I mean by this is the fact that the only way to fill up your Pinterest boards with relevant pins and not appear spammy is to re-pin other people’s content.

You are technically promoting other people’s content on your Pinterest business account. Yes, you can share other people’s content on your Facebook page, Twitter account and Instagram feed but does anyone return the favour?

When you share valuable content that can improve the lives of others they can save it to their relevant boards which in turn drives traffic to your content.

This is the core reason why I believe Pinterest wins in the Pinterest vs Facebook argument. However, you can use both platforms as opposed to only one of them.

One final point, both social networks are easily accessed via an email address and password so neither are difficult to use.

What are your thoughts? What has been your experience?

Recap

This blog post was written to give you an objective view of Pinterest vs Facebook and I hope you can see the advantages of both platforms for your business.

If you need help setting up your profile on Pinterest or you need someone to manage your Pinterest account on a monthly basis you can work with me here.

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