sumers have enjoyed the benefits of membership over the years, and the company’s
franchised locations have seen much
success as well. The club locations offer
products in nearly every “home” category
— furnishings, home improvement, flooring, entertainment and outdoor products,
accessories and much more.

“This team is one of the largest in the country and excelsacross the board in advertising litigation, transactional andregulatory matters. The team is particularly prominent inelectronic retailing and direct marketing matters.”-Chambers USA

Consumer incentives have been the focal
point of DirectBuy’s DRTV campaigns, the
latest of which includes a contest to win a
$50,000 home makeover.

back to school, earning an M.B.A. from
the University of Phoenix, and moved to
the marketing department in 2005.

His shift was timely, as the company
was looking to expand its marketing
methods to a recent problem. “Prior to
2003, when we launched the first local infomercial, everything in lead-generation
marketing was outbound telemarketing,”
Lee says. “The national Do-Not-Call laws
made it tougher to reach the consumer.
The company began using DR to try to