CBS SportsLine and the NCAA yesterday announced that NCAA March Madness on Demand, the online video player that provided streaming live video of the first 56 games of the 2006 NCAA Division I Men's Basketball Championship set a record, according to what, we don't know, for scheduled live entertainment or sports event with over 268,000 simultaneous streams. In total, NCAA March Madness on Demand has already surpassed 1.2 million video streams served. I guess we were wrong thinking people would prefer the couch potato method of viewing.

To prove there's life outside the walls of advertising, Amy Yvonne Yu, ATTIK San Francisco art buyer and traffic co-ordinator, has been named San Francisco's Best DJ in a contest hosted by SF Weekly and East Bay Express.The competition is part of the Ultra Music Festival which brings together music editors from metropolitan area news weeklies. Yu will now join the rest of the regional winners and travel to Miami's Bicentennial Park to mix with The Killers, The Prodigy, Paul van Dyk, Hot Hot Heat, Hard-Fi, Paul Oakenfold, Carl Cox and Perry Farrell. There is life outside the cube.

CreativeOndemanD, Volkswagen's Hispanic agency has created three commercial for the new GTI Mk V which feature Warner Brothers' Speedy Gonzales. The three spots feature the speedy dude in three different scenarios blending original footage with animation. You can view the three spots here, here and here.

You'd have to agree the whole sex-in-advertising thing leans heavily in favor of men with most sex-based ads containing hot, untouchable women conjured from the fantasies of male art directors. It's very rare, in fact, to find an ad that turns the drool-inducing strategy on its head and caters to women. Perhaps it's because the industry adheres to the stereotype that only men are the horny ones, easily swayed by the lure of sex. Maybe it's because women are superior to men and don't let their lives revolve around the need for sex. Or maybe it's some weird Darwinian thing where, due to the forces of human procreation, men just have to have it more than woman.

The event is a not for profit event open to all agencies and clients in the area as well as local media and design students with the aim of encouraging young Asian talent to prepare themselves for our crazy industry.

Boston radio station WAAF, to promote it's Hillman Morning Show, has launched Man Town Money Shot, a game in which the player pretends to be the station's photographer for its Ms. Mantown Calender. There's the usual collection of hotties prancing about in lingerie and offering bubbleheaded answers to stupid interview questions. There's even an appearance by - this is advertising after all - local billionaire car dealer Ernie Boch Junior, son of the famed "Come On Down!" Ernie Boch Senior. Give it a watch and revel in its cheesiness. Oh, and a bit of nudity too. The work was done by Pod Design.

By making people feel like they waste too much time sleeping by presenting them with long lists of books they've likely never read (but should have) or places they've likely never traveled to (but should have), Leo Burnett Lisbon, for its client Heredia coffee, tags these ads with, "You lose 1/3 of your life sleeping. time to wake up." See the other ad here.

While we haven't seen the Crispin Porter + Bogusky-created commercial for Burger King called "Big Bucking Chicken," we hear it's pretty weird. But, that's not the point. Apparently, the theme of the commercial involves people saying "Big Bucking Chicken" over and over. Well, what's a poor viewer to do after hearing that? Go to BigBuckingChicken.com of course. But, humorously, BigBuckingChicken.com takes used to take you to a post on a blog written by [name removed upon request] who, on March 10, bought the URL BigBuckingChicken.com and pointed it to his post where he craps all over the commercial. Oops. Hopefully, we can leave it there and enjoy the humor of it all and not later find out the whole thing was an agreement between CPB and [name removed].

In a perfect example of how a movie trailer can completely twist the subject of the actual movies, this trailer for the classic, Jaws, created by Ari Eisner and Mike Dow, turns the horro show into a love story called Must Love Jaws. Must Love YouTube for proliferating this stuff.

Bob Cargill tells us Boston Marathon runner Dr. Paterson, Ph.D, in order to raise money for the Boston Children's Hospital has placed an auction on eBay asking for $8,000. In addition to asking for the charity money, he's offering himself as well to the highest bidder in the form of a dinner date