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Useefee.tv lets performers, their representatives and employers quickly calculate the appropriate use fee for featured players in TV commercials based on the established, industry-endorsed method approved by the Personal Managers' Association, the Association of Model Agents and British Actors' Equity.

Useful Information

The tool on the right calculates suggested minimum rates for the rights to use one commercial only on television only for a period of one year in the territories specified (Internet rates can be found on the printed version of the Guide - see bottom of page for download details).

Terrestrial and Cable Broadcast
The use fee for each terretory is a percentage of the negotiated basic studio fee, and includes the right to use on terrestrial and cable television in the country concerned.

Satellite Broadcast
Satellite use is also included where the station's primary audience is in the country purchased.

Where a satellite station audience is spread over a number of territories then an appropriate fee should be negotiated taking into account the availability of the product in those territories and the effect the exposure will have on the artiste's ability to appear in other commercials in those territories. To view percentage figures for each country please download and print out the document below.

How it is Calculated
National percentages are based on a number of different factors, TV set counts or population figures. Where this is not the case, economic strengths are taken into consideration. Sources include Zenith media publications and Whitaker's Almanack.

Continental Coverage
As no territory is considered at less than 100%, it might not necessarily be appropriate to add together all the percentages if wanting to buy an entire continent. A suitable fee should be negotiated based on the population figures for the whole region for guidance. To view population figures please download and print out the document below.

Developing Markets
There are many territories shown (e.g. Liechtenstein) where no separate TV service is currently available. They are included in case such a service becomes available in the future.

France and its Dependencies
French possessions are known collectively as “DOM TOM” (Départments Outre Mer et Terretoires Outre Mer). French possessions can be bought separately or with France (choose ‘France (INcluding DOM TOM)’).

Other Dependencies and Territories
For a more precise description of the political status of overseas dependencies, etc, see the downloadable version of the Guide.

Select individual countries from the ALPHABETICAL LIST at the bottom of the screen by ticking the box next to country or countries of choice.

You can add a WHOLE CONTINENT by clicking on the name of the continent shown in CAPITAL LETTERS before the ALPHABETICAL LIST. ALL the countries in the selected continent will then be automatically ticked in the ALPHABETICAL LIST of countries. You may add more countries from other continents at this stage if you wish. To REMOVE a country at any time before calculating, click on the box next to the country to be removed (the tick will then disappear). When your choice is complete, press ENTER on your keyboard (or click on CALCULATE at the bottom of ALPHABETICAL LIST).

Dutch Caribbean (A Colloquial Term - Political Status Varies). Percentage Stated Includes Use In All The Following:
Aruba, Bonaire, Curacao, Saba, St. Eustatius. St Maarten ( Dutch & French )

100%

East Timor

100%

Easter Is. (Chilean Poss.)

100%

Ecuador

100%

Egypt

275%

El Salvador

100%

Equatorial Guinea

100%

Eritrea

100%

Estonia

100%

Ethiopia

100%

Faeroe Is. (Danish Poss.)

100%

Falkland Is. (British Poss.)

100%

Fiji

100%

Finland

200%

France (Excluding Domtom)

500%

France (Including Domtom)

600%

French Guiana (Guyanne) ( French Poss.)

100%

French Polynesia (Includes Society Is. Tahiti Etc.)

100%

Gabon

100%

Galapagos Is. (Ecuadorian Poss.)

100%

Gambia

100%

Georgia

100%

Germany

500%

Ghana

200%

Gibraltar (British Poss.)

100%

Greece

200%

Greenland (Danish Poss.)

100%

Grenada

100%

Guadeloupe (French Poss.)

100%

Guam (U.S. Poss.)

100%

Guatemala

100%

Guinea

100%

Guinea-Bissau

100%

Guyana

100%

Haiti

100%

Honduras

100%

Hong Kong (Special Admin Region Of China)

200%

Hungary

200%

Iceland

100%

India

500%

Indonesia

500%

Iran

100%

Iraq

100%

Ireland (N.) As Per Rest Of U.K.

Ireland (Rep. Of)

300%

Israel (Inc. W.bank & Gaza)

100%

Italy

500%

Ivory Coast (See Cote D'lvoire)

Jamaica

100%

Japan

600%

Jordan

100%

Kazakhstan

100%

Kenya

200%

Kiribati

100%

Korea (North)

100%

Korea (South)

400%

Kosovo (If Bought Separately)

100%

Kuwait

100%

Kyrgyzstan

100%

Laos

100%

Latvia

100%

Lebanon

100%

Lesotho

100%

Liberia

100%

Libya

100%

Liechtenstein

100%

Lithuania

100%

Luxembourg

100%

Macao (Special Admin Region Of China)

100%

Macedonia

100%

Madagascar

100%

Madeira (Part Of Portugal.)

100%

Majorca (See Balearic Is.)

Malawi

100%

Malaysia

275%

Maldives

100%

Mali

100%

Malta

100%

Marshall Is.

100%

Martinique (French Poss.)

100%

Mauritania

100%

Mauritius

100%

Mayotte (French Poss.)

100%

Melilla (Region Of Spain)

100%

Mexico

500%

Micronesia

100%

Minorca (See Balearic Is.)

Moldova

100%

Monaco

100%

Mongolia

100%

Montenegro

100%

Montserrat (British Poss.)

100%

Morocco

200%

Mozambique

100%

Myanmar

100%

Namibia

100%

Nauru

100%

Nepal

100%

Netherlands

275%

Netherlands Antilles (Dutch Poss.)

100%

New Caledonia (French Poss.)

100%

New Zealand

200%

Nicaragua

100%

Niger

100%

Nigeria

400%

Norfolk Is. (Australian Poss.)

100%

Northern Marianas

100%

Norway

200%

Nuie (N.Z. Associated State)

100%

Oman

100%

Pakistan

275%

Palau

100%

Palestinian Auto Area

100%

Panama

100%

Papua New Guinea

100%

Paraguay

100%

Peru

100%

Philippines

400%

Pitcairn Is. (British Poss.)

100%

Poland

400%

Portugal (Inc. Possessions)

200%

Puerto Rico (U.S. Poss.)

100%

Qatar

100%

Reunion (French Poss.)

100%

Romania

275%

Russia

500%

Rwanda

100%

Saba (See Dutch Caribbean)

Salvador (See El Salvador)

Samoa (Eastern) (U.S. Poss.)

100%

Samoa (Western)

100%

San Marino

100%

Sao Tome & Principe

100%

Saudi Arabia

200%

Senegal

100%

Serbia

200%

Seychelles

100%

Sierra Leone

100%

Singapore

200%

Slovakia

100%

Slovenia

100%

Somalia

100%

South Africa

300%

South Sudan

100%

Spain (Inc. Possessions)

500%

Sri Lanka

100%

St. Christopher/Nevis

100%

St. Eustatius (See Dutch Caribbean)

St. Helena (British Poss.)

100%

St. Lucia

100%

St. Maarten (See Dutch Caribbean)

St. Pierre & Miquelon (French Poss.)

100%

St. Vincent/Grenadines

100%

Sudan

100%

Sudan, South (See South Sudan)

Surinam

100%

Swaziland

100%

Sweden

200%

Switzerland

200%

Syria

100%

Taiwan (Aka Rep. Of China)

300%

Tajikistan

100%

Tanzania

200%

Thailand

400%

Togo

100%

Tokelau (N.Z. Poss.)

100%

Tonga

100%

Trinidad & Tobago

100%

Tristan Da Cunha

100%

Tunisia

100%

Turkey

400%

Turkey (Grouped In Near & Middle East)

Turkmenistan

100%

Turks & Caicos (British Poss.)

100%

Tuvalu

100%

Uganda

100%

Ukraine

400%

United Arab Emirates

100%

United States As Per Sag Agreement

Uruguay

100%

Uzbekistan

100%

Vanuatu

100%

Vatican

100%

Venezuela

275%

Vietnam

100%

Virgin Is. (British)

100%

Virgin Is. (U.S.)

100%

Wallis & Futuna Is. (French Poss.)

100%

Western Sahara (Incorporated Into Morocco)

100%

Yemen

100%

Zaire (See Congo Dem, Rep.)

Zambia

100%

Zimbabwe

100%

Disclaimer: The usefee.tv calculator is offered as a guide only. Data is believed to be correct as of 15th May 2007. While we have endeavoured to provide accurate and up to date information we cannot be held responsible for any loss incurred through its use.