CES 2019: Amazon and Google Assistant carve up tech expo

No matter who makes the hardware, the virtual aide linked to or packaged inside is likely to be one of two: either Amazon's Alexa or Google Assistant. Amazon has made it hassle-free to add Alexa to products, by offering the assistant on a single chip - the Alexa Connect Kit. Still, in time, Bloom customers may be able to choose to talk to Google Assistant instead of Alexa. Amazon is estimated to have 41% of the global smart speaker market while Google comes in second, taking 28%. Alexa's dominance is visible across a wide range of other products too. One other CES attendee concurred, tweeting: "To say that Amazon Alexa is everywhere at CES in Las Vegas would be an understatement."