The firm reckons that, alongside the impending Xbox One, the next generation console will generate an incredible £1.2 billion ($1.9 billion) for the UK retail sector. That figure, according to the group, could rise as high as £3 billion ($4.7 billion), though its research is based upon a survey of just 2,000 consumers.

Definitely sounds like good news for Sony, but Europe is known to be dominated by Sony anyway, the lads from my workplace are purchasing the PS4 at launch, the only problem I have personally is that I cannot wait for the it to arrive, I just wish it was released on the 15th in the UK (Thank god GTA is released tomorrow, that should pass the time)

I don't think it's as crazy as it seems, there really is quite the buzz surrounding the PS4. I was the only one in my family who actually owned a PS3 the rest of my siblings all owned the 360, and all I've heard is how they are switching and so are their friends and so are their childrens friends............it's really hyped.