The perfect companion to UNDERSTANDING COMICS, this softcover volume again uses the comic book medium to further explore the present state of the industry and its future challenges and opportunities. Broken down into two parts, the first segment of the book presents the major issues presently facing the comic book industry such as creators' rights, mainstream public perceptions, and sexual and ethnic representations in the medium. The second part of the book then looks ahead to see how different technologies such as digital production and the internet will help the art form evolve and grow. As a whole, this book deftly illustrates not only where the comic book industry is but where it is going.