Background

Dick R. Wittink, Ph.D. Co-Founded Blue Flame Data, Inc. in 2000 and serves as its Chief Scientist. Mr. Wittink serves as Director of The Chief Executive Leadership Institute. He also serves as Professor of Management and Marketing at Yale SOM. Mr. Wittink serves as the George Rogers Clark Professor of Management and Marketing at the Yale School of Management. He serves as Editor of the Journal of Marketing Research. Previously, he served as the Henrietta Johnson Louis ... Professor of Management, and Professor of Marketing and Quantitative Methods at Cornell's Johnson Graduate School of Management. He has published more than 100 articles and several books. He has consulted extensively for firms, such as AC Nielsen, AT&T, Bausch & Lomb, Eastman Kodak, Miller Brewing Company and Xerox.

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