Mayweather vs. Canelo Press

"The One" Kick-Off Conference

Story

In September 2013, Times Square played host to “The One” kick-off press conference to formally announce the mega-fight between eight-time, five-division world champion Floyd “Money” Mayweather and super welterweight world champion Canelo Alvarez.

The press conference began an unprecedented 11-city, two-country media tour for the Saturday, September 14 blockbuster fight from the MGM Grand Garden Arena in Las Vegas, live on Showtime PPV. When it came to securing the necessary approvals and expertise to put this on, Swanson Communications relied on iDEKO partner Evan Korn to get the job done.

iDEKO Productions is a full-service events and entertainment agency specializing in helping clients plan and produce large-scale event and marketing projects. The company focuses on innovative ways to create engaging live experiences for its clients.