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@simonheseltineSouth Beach, May 16thCase Study4http://www.buzzfeed.com/mattbuchanan/the-biggest-sites-in-social-publishingThe publishers with the greatest number of Facebook interactions through October 1, 2012

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@simonheseltineSouth Beach, May 16thOther engagement metrics – TimingWhen do you push out your content?• How interesting is your content?• Where is your audience?• How timely is your content?

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@simonheseltineSouth Beach, May 16thOther engagement metrics – TimingWhen do you try to ‘ping’ it back to the top?• How well is it performing?• Was the original timing not right?• Is this the right time for another portion of your audience?• Different timezone• Different interests

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@simonheseltineSouth Beach, May 16thOther engagement metrics – FrequencyHow often do you post?• Look at your level of engagement for what you have now• Increase your frequency and see what happens• If it falls, reduce it, otherwise increase it some more

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@simonheseltineSouth Beach, May 16thOther engagement metrics – On Page Comments70% of our comments arereplies to other peopleOver 1,000 of the community members whosigned up in first the 6 months of HuffPost’sexistence still comment more than once a weektoday.