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From our research, creating a customized QR code is literally “trial and error”. There is no defined space within the pattern to be either removed and replaced. The simplest, but most drawn out process is to add/modify/delete pixels as needed without breaking the link. Successful custom QR codes range in complexity. A safe example is the BBC code created by Duncan Robertson. It is safe to assume that keeping the black and white color scheme allows for maximum compatibility, but we are seeing designers break this rule as well. The best example of “pushing the QR code envelope” is the Louis Vuitton code created by Takashi Murakami and SET. The…