Yamaha Motorsports Enhances Website

CYPRESS, Calif. – June 7, 2011 – The Motorsports Group of Yamaha Motor Corporation, U.S.A., has enhanced its consumer facing website: www.yamaha-motor.com. Based on direct customer feedback, the enhanced site provides a better user experience with easier navigation, more engaging content, and above all, allows consumers to more quickly access the information they want about Yamaha Motorsports products.

The redesigned site features a new layout, larger images and full screen videos, and streamlines navigation by categorizing products such as motorcycles, scooters, ATVs, Side-by-Side vehicles and snowmobiles. A new Parts & Accessories section provides more information and direct access to Genuine Yamaha Parts and Accessories along with GYTR performance parts and Genuine Star Custom Accessories.

“Yamaha stands for quality and performance, and now the millions of annual online visitors will see that same focus carry over to our enhanced website,” said Dave Byer, Division Manager for the Yamaha Internet Marketing Group. “The redesigned site is more visual and the navigation is streamlined providing easier access to information, photos and videos highlighting Yamaha’s broad range of motorsports products.”

Yamaha Motor Corporation, U.S.A., (YMUS), is a leader in the motorsports market. The company’s ever-expanding product offerings includes ATVs and Side-by-Side vehicle, motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com.