According to next-gen.biz Bobby Kotick, chairman and CEO of Activision, soon to be Activision Blizzard, recently said that the company will be trying to maximize revenues out of the highly anticipated StarCraft II. To do this, Kotick asserts a new business model for the franchise, which could potentially include in-game advertising.

Kotick admitted that in-game advertising hasn't really "been something that has moved the dial for anybody in the videogame industry," but he sees the incredible potential for it to be implemented into StarCraft II, so much so that it can't be ignored.

"[Blizzard] has been thinking about how StarCraft, because it is a short-session experience, can actually be the model for in-game advertising and sponsorship and tournament play and ladder play for the future," said Kotick.

The idea of brokering peace between the Pepsi nebula and the Doritos invaders so everyone can have a snack is an intriguing one. Guess video games just arn't there yet.

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"I had a perfect nightmare on a starry torrid sea, I am cast in prison by a crippled demon's plea, The demon has three faces all are laughing down at me, The Banker with his filthy lucre sets the game astride, The General with raging might lets forth a battle cry, The Judge locks now the metal tomb where I am meant to die, But vengeance is a brutal beast not held by any cell, My wit is steeled my blade is wet so sound the reapers bell, Banker, Judge and General you all shall burn in hell."

You can always pretend that those companies that are advertised lasted all those years in the future. In a way, its kinda adding more immersion instead of made up company advertisements in the background.

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Originally Posted by Drunken Savior

Hell, I could find someone right now who will swear under anonymity that a sheep's vagina feels more human like than a human's vagina.

I never said that I'm against in-game advertising in general. There's a reason why it would remove the immersion in SC II and not in a game based on the superficial capitalistic city like Las Vegas where you are literally bombarded with advertisements at every inch.