"I worked with Adrian when he was in charge of Ogilvy Healthworld Advertising. Despite healthcare advertising being a minefield of regulations and constraints, his ability to get to the get through to the nub of the brief and produce memorable ideas that worked across media made him one of the stand out creatives I have worked with. He was also very comfortable in front of clients and happy to make adjustments to work in real-time which often saved a huge amount of time and a good way to get clients to understand the creative issues."Julian Greene, Client Services Director Healthcircle Advertising

This corporate campaign was created for Pifzer’s NHS partners, other healthcare professionals and patients. Its aim was to inform these audiences about improved delivery of healthcare and achieving the best health outcomes for people in the UK.

Champix (varenicline) is a prescription-only medicine which increases the chances of successfully quitting smoking. It works by relieving the craving and withdrawal symptoms associated with giving up smoking, and does not contain nicotine.