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Shona said: “I’m absolutely delighted to be officially opening the Skegness store and I think it’s an exciting step for the local community. As Aldi has sponsored Team GB for some time now, I know how dedicated it is when it comes to supporting positive causes across the UK. The RNLI and Salvation Army do fantastic work, and it’s great that Aldi is supporting them in this way.”

Those who attend Aldi Skegness’ grand opening will have the chance to chat with Shona about her achievements with Team GB and the women’s hockey team at the Rio Olympics, as well as hold a real Olympic gold medal.

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Shona and store manager Shaun Bolland will be conducting the opening ‘Freshtival’ event – a celebration of fresh British produce - along with members of the Skegness Salvation Army and RNLI services.

Aldi will also be donating a range of products to both the RNLI and Salvation Army, including some fresh produce from its famous Super 6 range.

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Shoppers are also being urged to look out for the stores ‘Specialbuys’ events every Thursday and Sunday which promise to offer bargains on a wide variety of handy household items from gardening equipment to electrical items.

There are 233 car parking spaces outside the shop, which has created 24 jobs.

Store Manager Shaun said: “This is Aldi’s first store in Skegness, so we’ll showcase the quality and value for money of our products right from the start.

"Shoppers can expect great service from a dedicated team that will make sure everybody leaves with a smile.”

Opening times for the store will be as follows:

Monday – Saturday : 8.00am – 10.00pm

Sunday : 10.00am – 4.00pm

Aldi told Lincolnshire Live that it is still recruiting for a variety of roles in the area, from store assistants to deputy store managers. For information or to apply, click here