Hotels and Lodges Logo

How Hotels and Lodges started their logo design journey

Company name

Hotels and Lodges

Overview

We are a South African based Travel Specialist launching a new website targeting upmarket clients. This website will present only high luxyury accommodations in Southern Africa (South Africa, Botswana, Namibia, Zimbabwe, Zambia, Mozambique, Malawi, Zanzibar and Seychelles Islands).

We try to be different than all the other already existing websites by giving original descriptions of our products and high quality pictures.

The final goal of this website is to sell luxury tours / holidays based on the accommodation selection made by the user.

Tell us a bit about who you are and the people you reach

Our target audience is divided into 5 groups, but in the end, they all have money and know luxury :`

Requirements

- Travel : because in the end, this is what we sell
- Luxury : because this is our target and our playground
- Glamour : because we want it classy

2) Colors scheme

The design of the website is 95% done, and we can't go back to much on that. So the final logo will have to fit in.

We use mainly 3 colors :

Dark grey : mainly used as a background color (#333333)
Flash blue : used to highlight some details (#07EBDA)
White : used for the writings (#FFFFFF)

The indicated RGB colors here are the ones used for the website so far. They can be changed but please stay in the same tones, don't use a flash Red instead of the flash blue.

3) The attachements

Attached, you'll see different documents :
a) first_HAL_Logos_tests => 6 examples / combinations of the logo as it is now.
b) website_home_page => home page of the website, still some links to come in the left and right containers, but the final logo will stand in the middle
c) website_destinations_page => choose your destination page, still have to find a place for the logo
d) website_product_page => on of the final page of the website: the product page. The logo will stand in small on the left of the top result bar
e) woman_shape => this is the base of the woman shape of the existing logo => Travel, Luxury and Glamour