Mobile Phone Subscribers

A simple game showing how feedback amongst customers can drive growth beyond what advertising alone can achieve, and how capacity constraints hold back that growth

DescriptionMobile Phone Subscribers Microworld is set in early development of a cell-phone market, when early subscribers encourage others to join in. The counteracting challenge arising from this very growth is the critical need for network operators to provide enough capacity to cope with the rapidly increasing demand.
More...

Key Learning pointsPrinciples of accumulation and depletion of resources.
More...

FeaturesTeams control strategy by making a small number of key decisions, and can progress through the simulation at their own pace, trying alternatives and saving scenarios.
More...

Uses and LicensingWorkshops and courses for General Management, Strategy, Systems Thinking and Marketing courses or workshops.
More...