sure to target.

communication in perfection.

system-design.

Conception, Development and Optimization of campaigns

for direct sales, direct marketing, database marketing and e-commerce

Campaign management – what is it an who needs it?

Basically every company has already a campaign management if it operates direct marketing or ecommerce. But if you want to carry out different campaigns and complex actions with many customers then you are depended on professional support.

PRODATA is your partner for organization, realization and optimization of all kinds of communicaton and marketing methods.

What you want to achieve?

Individualized, automated marketing and dialog communication for different customer segments

Cross medial- the utilization of all communication possibilities

Optimized sale depending on the purchase probability

Increase in sales and minimization of scattering loss

PRODATA has the solution!

PRODATA offers you a full-service campaign management. We are your professional contact person from the organization up to the analysis of your marketing methods. At the beginning we develop a conception and arrange the particular campaign steps. PRODATA offers you the technical conditions based on the developed conception and constructs the necessary communication methods. In order to select the right target group of the campaign we edit your address data and compose then a target group cluster within your data base. While the campaign is operated, PRODATA is managing and controlling continuously the single activities. Additionally to that PRODATA optimizes the target group address. Finally PRODATA analysis and evaluates the operated campaigns. The gained information provides a basis for the optimization of the next campaigns.

Our successful campaign management includes for example the following services

Development, assembling and optimization of the campaign

Winning and acquisition of new partnerships

Realization of the campaign

Responsemanagement

Controlling/observation of the campaign production

Development and control of customer acquisitions

Lead generation/optimization

Lead management

We develop, establish and oversee continuous EDV-sale processes

Import of measure and regulator circuit

Optimization of the target groups

Stochastic probability of purchase

Continuing reporting and dashboard-monitoring

and many more

Trust on the experience of 25 years and over 1.000 successful projects

Look forward to innovative ideas and their implementation class. Your are in good company at PRODATA. Start with us successfully!