University Relations

Social Media

Social media, such as Twitter, blogs and Facebook, are additional ways to communicate and market the University to a variety of audiences. Like any marketing program, it is beneficial to establish what the goals are prior to starting a presence in these media and determining which outlet may best serve that goal. Additionally, the organization needs to commit to maintaining the presence on a consistent basis and to give the audience information they care about.

Contact Web Services if you need help figuring out which media might be right to help reach your goals, social@uml.edu or 978-934-3875.