“My niece always says to me, I love your product because I don’t have to go and buy a carton of eggs and flour and milk,” laughs Miche Bacher, founder and CEO of Miche’s Kitchen.

The Colorado-based company sells pre-made vegan and gluten-free cookies. Bacher, a former pastry chef, launched the company earlier this year after her two sons and husband were diagnosed with Hashimoto’s disease, an autoimmune disease that required her family to watch their diets.

Viaggio's chef Robbie Felice is well known for the delicious flavors he brings to the dishes he prepares, including chicken cacciatore, onion focaccia, olive oil cake, calamari, bucatini and squash. FILE PHOTO

The Verve Restaurant located at 18 East Main Street in Somerville just celebrated its 20th anniversary on June 20th.. Here owner Rick St. Pierre is photographed at his restaurant. Mark R. Sullivan/Staff Photo

At the Brielle Ale House Sports Bar and Grille Wednesday, February 1, 2017, there are 60 different beers on tap. Along with this location and another in Asbury Park, the owners will soon be opening a new site in Toms River. THOMAS P. COSTELLO

Toms River Ale House, which will open later this year, will feature dishes like this one: fried chicken breast atop a maple-infused waffle with chicken gravy and maple bacon drizzle. THOMAS P. COSTELLO/st

Life is short, let's start with dessert: This one from Jose Garces' Olón offers a little fishbowl of pistachio, coconut and mango mousse. Clouds of pistachio sponge cake and mango pearls on top give the dessert a terrarium-like appearance. Joe Lamberti/Staff Photographer

Well, Generation X’s love of convenience foods and millennials’ love of technology may have led to the trends that we’re seeing now, according to Louise Pollock, president of Pollock Communications, a New York City-based marketing company focusing on food, nutrition and wellness.

“Generation X was really a transition generation when it came to food and snacks,” she says. “If you look at the success of products like the Nutri-Grain bar for that age group, it points to how they embrace convenience.”

“The younger generation isn’t just going to tell 10 ten people about your product, they’re sharing it with thousands of people so you better make sure your product is right,” she said.

noosa is a yogurt company that specializes in whole milk yogurt made from milk from organic dairy farms in Colorado.(Photo11: Courtesy of noosa)

The story behind the food

Generation Z also wants to feel good about what they’re eating and supporting, so more and more companies are touting their artisanal and small batch roots.

Koel Thomae is the co-founder of Noosa Yoghurt, cq, which a yogurt company that specializes in whole milk yogurt made from whole milk produced on milk from organic dairy farms in Colorado.

“This generation is bringing snacking back to eating as clean and simple as possible,” she says.

The company recently introduced “noosa mates,” single-serving yogurts that come packaged with toppings and mix ins like coconut, almonds and dried cherries. The idea is to make the snack as portable as possible.

“We find that a lot of our consumers want convenience but they also want taste,” Laila Banejad of Cucina & Amore, a snack company that sells quinoa meals packaged for on the go diners.

“Frozen meals and tv dinners are full of preservatives and people are looking for more natural options.”

Cucina & Amore was started by her parents and offers quinoa meal kits that don’t require refrigeration and come in flavors like pesto and mango habanero. “Our customers love our meals because it tastes good and they can pronounce everything on the label.”

With all of these factors impacting how they buy, it’s no wonder brands are reshaping their marketing efforts and introducing new products that might appeal to this new group of buyers.

“The snack aisle is going to be great with all of these new options,” Pollock says. “Actually, I don’t think that it’s just the snack aisle, I think you’re going to see some of these trends industry wide.”

Banejad sees the new generation similarly to Bacher’s niece. “I mean we all love food and cooking is a great hobby to have, but who wants to go out and buy all of that stuff?”