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The agreement between disney and sony was that disney gets 100% of revenue from Spiderman in MCU Movies and sony gets 100% revenue from spiderman movies. But Disney asked for additional 50% revenue from spiderman movies and sony said no. I don't see why sony is the bad guy here.

Disney makes a movie, which currently is pretty much a guarantee for earning a lot of money, tying it nicely into universe which gives potential for more movies and shows with collaboration within entire MCU. With Venom and Into the spider verse, Spiderman could easily push for 4th and 5th movies at least

Sony won't do anything of worth with Spiderman, wasting the potential. Even with halved revenue which they can get by merely giving rights, they would earn money. Sony could leech of the Disney with such partnership.

First shalt thou take out the Holy Pin. Then, shalt thou count to three. No more. No less. Three shalt be the number thou shalt count, and the number of the counting shall be three. Four shalt thou not count, nor either count thou two, excepting that thou then proceed to three. Five is right out. Once the number three, being the third number, be reached, then, lobbest thou thy Holy Hand Grenade of Antioch towards thy foe, who, being naughty in My sight, shall snuff it

I think it’s Sony’s fault. A common negotiating tactic is to aim high and settle in the middle. Disney was just feeling out what they could get in a new deal because Sony isn’t really doing anything for these movies aside from initial funding, which Disney also proposed to split. Rather than negotiating, Sony just pulled out, which in my eyes makes them the bad guys

There are 2 movies, he is out of the MCU though as those 2 movies can't mention, reference, or use anything MCU related. Meaning Ned,Mj, This current version of Aunt May, Happy, His class, His suits, Karen, Vulture, Endgame, 5 year gap, The blip, and FFH can't be mentioned or used. So he is kinda out yeah.

For all the people here saying that it’s Disney’s fault for wanting a larger share (I agree, from 5% to 50% is a pretty big jump), the MCU’s the one putting in all the effort in making the movies. Sony’s on the sidelines scraping up the cash.

Not Sony's fault, actually. Disney's bumping up shares from 5/95 to 50/50, which is bs because they make all the money off of all other forms of profit, including merch. Sony would be getting royally fucked, and giving up more to Disney could lead to some issues

Sony has 95/5 split with Disney
Disney owns merchandise in exchange which makes more money the entire movie guaranteed
Sees how well FFH did
DEMANDS 50/50 split
Sony says no and tries to compromise
Disney says no only offer
Sony says ok no
Tldr Disney being a money greedy shitface

95/5 to 50/50 maybe 80/20 or MAX 70/30 Sony would be stupid to give in and give them an over 100% increase in revenue when merchandise ALWAYS makes more then the actual movies no it wouldn’t unless you’re stupid basically

Honestly I want Sony to get hit hard by this so they stop being so dumb and money-loving. Are they stupid? They’ll make more money if they stop meddling with it. They’re not a film company. They make technology that’s alright, not write scripts and know how to make good movies.