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Business entrepreneur Richard Branson poses for photographers as he arrives at a fundraising dinner for the Novak Djokovic Foundation in London July 8, 2013. REUTERS/Neil Hall (BRITAIN - Tags: SPORT TENNIS ENTERTAINMENT SOCIETY BUSINESS HEADSHOT)

PERTH, AUSTRALIA - MAY 12: Sir Richard Branson waves farewell prior to his flight to Kuala Lumpur at Perth International Airport on May 12, 2013 in Perth, Australia. Sir Richard Branson lost a friendly bet to AirAsia Group Chief Executive Officer Tony Fernandez after wagering on which of their Form