Eugene Schwartz - Rodale Seminar [1 avi]

This seminar is from the 90's and is ripped from a VHS. Gene Schwartz talks about copywriting in front of a bunch of writers for Rodale Press. How he writes his sales letters, how he does his research, how he structures his letters etc. Although it only runs for 1.30h, it is very informative.

To anyone who is interested in copywriting, I highly recommend you to give it a watch. The man is a true legend.

Video quality is pretty bad (which you would expect from a VHS rip) but the sound quality is pretty decent.