The yolk blog: Archive November 2012

You can probably make a strong case, based on anecdotal evidence, that most large companies view Facebook as a necessary evil, the price of admission in communicating with consumers. More than any other communications channel, Facebook and its social media … Continue reading »

THE YOLK BLOG IS ABOUT…

the latest research on communications, organizational learning, and change management. When you think about it, all three topics are part of one theme: how to push forward to a desired future.
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RECENT POSTS FROM THE YOLK BLOG

The scene is framed, the shutter is depressed, and the image of lovely Canadian children waving the old Maple Leaf is captured, a timeless statement of tribal affection and loyalty. For many, this photograph will likely stir positive, even emotional … Continue reading »

While visiting his family in India, Suchit Ahuja was treated to a master class in frugal innovation. As a PhD student at Smith School of Business, Ahuja was familiar with the concept. Frugal innovation refers to the process of reducing … Continue reading »

Today, Health Quality Ontario released a report on health system quality that deserves wide circulation. I worked with HQO to help develop and write this report, and the experience had a big impact on me, both as a patient and … Continue reading »