The Festival was jointly organized by the Hunan Provincial Tourism Development Committee and the Chenzhou Municipal People’s Government. There will be five major activities to be held, including a traditional ceremony that will mark the start of spring ploughing, stunt kite flying live show, photo and essay contest held via WeChat, Traditional Chinese Medicine (TCM) Trade Fair, and Commodity Exposition.

The schedule is as follows:

March 14 to 21, ten thousand people taste herbal stewed pettitoes for a Guinness World Records, Anren Food Festival, and a light show;