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As the force generated by the acceleration of his Audi RS pushes us back into our seats, and we speed towards a warehouse on an industrial park somewhere in the North West of England, he mentions that this is the 13th car he has bought in 18 months.

The value of Bitcoin, the unregulated, decentralised digital currency, has risen prodigiously since April of this year, when a single Bitcoin was worth a little over $1,000 (£746). At the end of November, it rose above $10,000, by mid December it was nearly $20,000 and even a 30pc drop on Friday only wiped out three weeks’ of gains.