Success

In the last few years, it seems that almost everyone has decided that they have what it takes to be a business coach. Marketers have made business owners feel flawed if they aren’t part of a coaching program or a mastermind, as though investing in these things is trendy and hip rather than an initiative that should be geared towards results.

I’d like to rant about all of the things that buyers should beware of, but instead, I’m going to offer you some suggestions on how to pick the best business coach for you.

If you listen to the advice which says “Do what you love and the money will follow” you’re in for a rude awakening. Just because you love something does not make it a financially viable business model, in fact, it can be exceedingly risky to buy into this nonsense.

This month in Thought Readers, we read Seth Godin’s book, This is Marketing. It is a fantastic book for the time we are in right now, as business owners, human beings, and as marketers.

Over the course of the month, we discussed a number of topics, and Seth himself even chimed in and answered some questions for our group which was a really big deal. Right before we started his book, I emailed Seth, told him about our group, explained how Thought Readers worked and invited him to join us. I was blown away when he showed up.

It’s that time of year again! As my team and I come together and prepare for (what we believe to be one of the most anticipated events of the year) Money, Mindset and Marketing, we couldn’t help but map out a list of previous event fails. Yes, event fails. Let’s be honest here- no matter how much time you invest, how much effort you attempt to put into your flawless execution or how much energy you put into planning an event, things can, and likely will, go wrong.

The first time the squirrel showed up, I was sitting on the deck with my husband and dogs. I quickly looked over at Paul and said; “Hold the dogs!” as I got up to chase him away.

He was a tiny red squirrel, and he moved at the speed of light. I shut the door to our house just in time and chased him away then promptly went searching for his “nest” but I couldn’t find one. I assumed his appearance was a one-off because our deck is high up and you have to climb a flight of stairs to get to it. Not to mention, we don’t have any bird feeders or food outside to draw him to us.

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TESTIMONIALS

“Lisa spoke at our very first “Lunch & Learn” as part of Youville Centre’s Mentorship Program. The theme of the event was “Inspiration” and Lisa certainly inspired our young moms who are between the ages of 15 and 21. Lisa... Read More