Rochester receives funds for Auburn Road

July 27, 2018

The Southeast Michigan Council of Governments' (SEMCOG) Transportation Alternatives program has awarded Rochester Hills nearly a half million dollars to develop its Auburn Road Streetscape plan, as part of the city's Auburn Road Corridor redevelopment.

The funding, which totals $481,318, is part of an overall $10 million project to revamp the corridor into a unique destination. Upgrades like wide sidewalks, benches, bike racks and street lighting will give the stretch of road, between Culbertson and Dequindre, a new "Main Street" spirit, Rochester Hills Mayor Bryan K. Barnett said.

"Our residents have provided a blueprint for a walkable, people-oriented area," he said. "We look forward to creating a space where people can dine, shop and gather with friends in public spaces and we thank SEMCOG for investing in our community."

The vision for the improvements was inspired by feedback from residents in the area. The local engagement created a multi-phase plan that enhances the identity, history and brand of the area, known as the Brooklands neighborhood.

As the area is developed, the city will continue to seek public feedback, Barnett said. That includes an August 16 public meeting with city officials at the northwest corner of Auburn and Emmons, where officials will provide an update on progress and ideas for the proposed streetscape features.