Xuxian (xuxian.com) is a leading fresh-fruit-ordering platform in China, it offers convenience for people in big cities to shop high quality fruits without going to the supermarket. Customers can preorder fruits on their app, and pick them up from the nearest local shop/stand at their community the next day, or simply wait for next-day delivery. The huge variety, lower pricing and premium quality of their fruits have attracted millions of users from major cities such as Beijing, Shanghai, Wuhan and Hangzhou. Xuxian now has over 300 shops and over 1.5 million users on their platform, and they are planning to open more than 1,000 new shops in 2016 to serve more people and more communities.

Although the current logo of Xuxian is well-known, the style is more towards hand-drawn, it doesn't reflect the professional stand of their platform. This project aims to highlight their professionalism and premium quality, while maintaining original focus on fresh and natural.