Caramel candy brand Toffifee is hosting a number of sampling campaigns for the first time at Intu shopping centres. As part of the activation, shoppers will be greeted by a giant Toffifee squirrel statue and families will be offered a free special four-piece trial pack. They will also be given the opportunity to play a 'Match the Pair' game on a giant prize wall with a chance to win more Toffifee prizes.

The Lindt Excellence masterclass is taking place in central London. Wine expert Olly Smith will appear alongside Lindt master chocolatier Stefan Bruderer, and the event is limited to just 16 people. In order to participate, guests must enter a competition which requires them to give a one sentence answer on why they should be allowed to participate. To enter, emailLindtEM@talkpr.com.

Chicago craft beer brand Goose Island is staging multi-sensory pop-ups across ten Tesco stores. The pop-ups will offer guests a 'hoppy hour', featuring a virtual reality tour of Elk Mountain Hope Farm in Northern Idaho, where some of the hops used by Goose Island are grown, as well as a tour of the Goose Island barrel warehouse in Chicago. Consumers will also be able to sample Goose Island 312 Urban Wheat Ale, Honker’s Ale and Goose Island IPA, part of a wider in-store sampling activation across 20 Tesco stores.