THIS IS NOT A DRILL, people. We know it seems like this must be someone’s idea of a cruel joke, because seriously, Katie Price, fashion designer? The same Katie Price who thought THIS was a good look for a book launch?

Future Fashion Designer

Someone actually looked at THIS Katie Price and thought, “You know, this girl should design clothes. She’d be good at it!”?

Well, yes, someone did. That person was British designer Lamis Khamis, who has joined with Katie to create a new label called Day 22. According to the label’s website:

“They wanted to create a brand that is stylish, comfortable, edgy and of quality. Pieces you would want to wear forever.”

Did they succeed in that mission? Well, the fact that even our image agency chose to title these photos “Chavtastic” is possibly a clue that our answer to that question would have to be, “Er, not really.”

The collection, as you’ll see in the images below, is full of animal print and TRACKSUITS. Nothing particularly “edgy”, or that you wouldn’t find on your standard market stall, but who knows, maybe our photographer missed those pieces? We can’t speak for the quality, of course, but we also notice that quite a few of the items are emblazoned with the brand’s name, and, you know how we feel about that. (For those of you who don’t know how we feel about that, let us quickly sum it up for you: VISIBLE LOGOS = SCOURGE OF HUMANITY. Clear enough?)

We’ve put some of the images from the new collection in the gallery below, and we’re keen to hear what you think of them. If you don’t like these particular looks, however, don’t worry: the brand’s name reflects the fact that on day 22 of each month, new clothes will be released. We can’t wait.

I don’t know what you’re complaining about, the pink tracksuit alone shows that Katie is a fashion visionary, the sartorial voice of a generation, a true master of.. no sorry, I couldn’t keep up the pretence. My poor eyes! I need to go an weep quietly in a corner now.