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Friday, January 14, 2011

Newsletters Part 3: Amazon's product suggestions

While Amazon's regular emails with product suggestions do not fully qualify as newsletters, they give us yet another example of a simple way to remind customers of your product.

Amazon sends out regular emails to me, featuring products I might be interested in based on my previous purchases. The emails start with a summary of products and their photos and then gives more product details. They get me interested in a product before they give me the details. The summary also serves as a useful way of telling me what I'm in for. All newsletters should make their point clear from the very first sentence to the subject headline.

A quick word of caution based on Amazon's emails, however. While the emails are sometimes helpful, they come far too often and are often repetitious, which easily gets on my nerves. Always be careful to avoid annoying your customers with too many emails. It's usually more useful to pick a regular date on which to send your newsletter and at a rate that will not annoy customers.

What do you add to your newsletters to remind customer’s of your products?

2 comments:

Cookies, anyone? Amazon's website tracks every item you look at. When you return to the site, it looks at your history and suggests things similar to what you've looked at in the past. So if you've searched for something embarrassing, know what to expect when you return.