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Demystifying the Inbox
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Tried and tested over decades, email has remained not only reliable, but also a constant marketing channel. It remains one of the most affordable, effective and targeted promotional tools in the marketers arsenal. What other type of advertising communication tool allows you to call each customer by name and pull through relevant content based on their spending and searching habits. Everlytic believes that only email marketing gives you a true one-to-one relationship with your customers.

Following on from our initial research in 2012, Everlytic and Effective Measure again joined forces in 2015 to “Demystify the Inbox”.

INTRODUCTIONThis year we surveyed 5190 people, a fully representative sample of South Africa’s 27 million strong online population, to bring you insights into how local people behave in the inbox. The research not only looks at when, where and how people use email in South Africa, but also provides in-depth knowledge of the inbox as we discover more about the volume and mix of emails people receive every day and how they engage with commercial emails, newsletters and spam.

The results again uncovered interesting facts that are invaluable for anyone trying to engage an audience via email.

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