If you have a refined and discerning palette, then Châteaux de Bourdeaux, a vintner in France, may have the perfect wine for you. It tastes like cola:

In France, sad to say wine drinking has plummeted in recent years, particularly among the young, who are more attracted to beer and spirits. A BBC story by Hugh Schofield from Paris explains: “Recent figures merely confirm what has been observed for years, that the number of regular drinkers of wine in France is in freefall.” He wrote that in 1980, “more than half of adults were consuming wine on a near-daily basis. Today that figure has fallen to 17%. Meanwhile, the proportion of French people who never drink wine at all has doubled to 38%.”

But will a starter wine flavored with cola and playing to a younger generation’s sweet tooth lead to an interest in learning about — and appreciating — their wine heritage?

Rouge Sucette — “Red Lollipop” — is cheaper than wine. A bottle will cost just under $4 in France and will be sold primarily in hypermarchés (huge supermarkets). How many Red Lollipop drinkers will graduate to something more sophisticated is not yet known.