Coercing children to eat their vegetables is a familiar struggle. Over the years, parents up and down the land have adopted unusual tactics in an effort to make greens seem palatable. Sometimes they resort to sneaking veggies into family meals – hiding cauliflower under cheese sauce, for instance, or chopping tiny nuggets of vegetables into soups, quiches and casseroles.

The Green Giant – Superhero of Vegetables

It’s not just parents. Advertising execs have got in on the act, too. Green Giant is perhaps the most famous example, its brawny mascot acting as a coded message: eat greens and you’ll grow to be big and strong. Speaking of Green Giant, he’s just had a multimillion dollar facelift courtesy of ad agency Deutsch.