He’s signed with Norway’s Team Models and frequently posts Instagram photos of himself jetsetting to luxury destinations for his 69,000 followers.

He’s also investing in European start-ups like Snapchat competitor Gobi and Key Bulter, which helps Airbnb hosts with maintenance issues.

He told Dagbladet his parents initially regretted handing over their fortunes to him at such a young age.

“They believe they should have taken more time to think it over,” Gustav said. “That’s due probably to my being shoved out into the public limelight. It was very strange at first. It makes you a bit nervous about what people think.”