Imprev receives investment of almost $1M in four months

Lighter Capital is excited to announce that locally-based Imprev has partnered with Lighter Capital on multiple tranches of growth financing and secured nearly $1M in four months.

Founded in 2001 by Renwick Congdon, Imprev is an industry leader in marketing automation for real estate. The company provides high-quality, personalized marketing materials for real estate companies and agents. Its Digital Marketing Suite provides more than 250,000 agents with total marketing solutions, including listing automation, virtual tours, multimedia presentations, flyers, postcards, newsletters, and videos. Real estate agents can choose from Imprev’s library of thousands of top-quality design options.

Imprev will use Lighter Capital’s financing to bolster sales and marketing efforts, as demand for real estate technology products and services continues to accelerate.

“Our interests are always well aligned with Lighter Capital,” says Founder & CEO Renwick Congdon. “Whenever I have questions or issues, the team provides a thorough explanation and makes sure I understand it. The funding process for follow-on investments was also very efficient and low pressure.”

Imprev is among a handful of recent Lighter Capital clients that have secured follow-on tranches with our companies completing 1.7 financings on average. Companies such as Good Done Great and OfficeWorks have also elected to partner with Lighter Capital on multiple tranches of financing.

Deva Hazarika is the co-founder and CEO of Opstarts. He launched Opstarts to help SaaS founders plan and forecast accurately without the pain of managing complicated spreadsheets. Opstarts has received funding from Foundry Group’s FG Angel, Zelkova Ventures, and others.

Opstarts and Lighter Capital have entered into a strategic partnership. As a guest blogger, Deva Hazarika will continue to provide valuable tools, insights, best practices and other guidance to the Lighter Capital community.