by: Brene Brown, TEDx Talk
Brené Brown studies human connection -- our ability to empathize, belong, love. In a poignant, funny talk, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand...

By: Eileen Moore, Senior Marketing Consultant
Building the relationship is more important than ever in today's digital age. Information can be found everywhere. It's the relationship that makes the sale. For the past three years the smaller, more intimate gathering has been the intermediate step to...

by: David Ratchford, President & CEO
Spectrum’s vision and focus for future development in the senior living industry are based on two simple questions for guiding our planning and two meaningful challenges directing our implementation.
The two questions that guide our future development planning are simple: Does it enrich the...

by: Kyle Robinson, VP of Strategy
Perhaps we have been looking at the wrong vowel all along! What if – instead of measuring your community’s Return On Investment (ROI), we looked at your Return On Engagement (ROE)?
Merriam-Webster’s defines each as:The mere definitional difference speaks volumes. Take for example,...