For Dental Marketing Emails,“Click It” IS the Ticket

Forget the rumors about email marketing being dead. Staying in contact with your prospects until they’re ready to choose you as their dentist is as important as ever. Once a prospect opts in to receive communications from you, don’t waste the chance to send them useful and engaging emails that speak to their dental concerns. But not all emails work equally well. When we come back, I’ll tell you how to monitor your email click-through rates and how you can get that number higher. Stay tuned.

– Thanks for watching the Patient Attraction Podcast™.

– I’m Colin Receveur.

– At SmartBox, we know the power of dental email marketing … when it’s done right.

– The ultimate goal of all your marketing is to put more new patients in your chairs.

– But there are indicators that can tell you what’s working and what’s not working in your marketing.

– One of the key indicators is click-through rate, or CTR.

– CTR applies to all your online marketing that offers the opportunity to click on a link.

– That includes pay-per-click ads, links in social media or blog posts, or links on Google+, for instance … and, of course, the emails you send out.

– Getting new patients to pick up the phone and book an appointment is a process.

– Each email you send should move your prospects closer to that point.

– There’s no “rule” for when a prospect “should” click on a link.

– People enter your sales funnel at different stages of readiness.

– For that reason, you need to know which of your emails are getting the highest click-through rates – and which are getting few or no responses.

– Because click-throughs show that your emails are working to move your prospects closer to being appointed patients.