How To Use Google Analytics Goals And Funnels

Some examples of goals might be tracking how many people completed your sales process and reached the thank you/download page. It might be monitoring what percentage buyers take you up on your upsell offer and where in the process the rest abandon the offer. Funnels allow you to monitor how frequently your site visitors start the conversion process, complete it, abandon it and at what point they abandon so you can work on ways to improve your return on investment (ROI).

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How To Use Google Analytics Goals And Funnels

How to Use Google Analytics Goals & Funnels

Every website has a main objective. To obtain the objective you set goals.

Those goals are broken into steps that have to be taken in order to reach the goal

which gets you one step closer to fulfilling your objective.The process of going through

each step is your funnel.

Goals allow you to see the conversion rate and monetary value of your traffic.

Funnels allow you to monitor how frequently your site visitors start the conversion

process, complete it, abandon it and at what point they abandon so you can work on

ways to improve your return on investment (ROI).

Some examples of goals might be tracking how many people completed your sales

process and reached the thank you/download page.

It might be monitoring what percentage buyers take you up on your upsell offer and

where in the process the rest abandon the offer.

For this demonstration, we will be using Google Analytics goals to measure how well

our about page works at sending visitors to our services page.

You will need:

1. To have your goals (up to 20) and funnel figured

2. To know the URLs for each page in your funnel (up to 10)

3. To know the value of your goal (optional) youll find an explanation further down.

4. An existing Google Analytics account with the tracking code installed on your

website.

Step 1: Choose Your Profile & Navigate to Goals Setup Area

Log into your account and from the View Reports dropdown, select the site in which

you want to set up your goals.

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Select Goals from the left sidebar.

In the Goals Overview section, click the Set up Goals & Funnels link at the bottom.

Step 2: Set Up Goal(s)

In the goals section, you have the option to add up to four sets of conversion goals.

You can then add up to 5 goals per set. Click Add Goal next to Goals (set 1) to get

started.

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Youll have several places to fill in to get your goal set up. Lets quickly go through

each item

Goal Name: Name your goal something youll quickly recognize

Active Goal: Make sure your goal is turned On so it will track. Turning it Off will

stop the tracking but not delete the goal.

Goal Position: This allows you to control the order in which a goal appears in your

report. It also lets you move a goal from one set to another without having to set up a

completely new goal.

If this is the first goal youre setting up, from the drop-down menu, select Set 1, Goal

1.

Goal Type: There are three types of goals; URL Destination, Time on Site and

Pages/Views.

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Once you select the goal type you want to set up, a goals details box will open,

allowing you to enter more details about your goal.

Match Type: You have three options for how you want to match your goal

Exact Match An exact match of every character in your URL without exception

According to Google, youd use this when your URLs are easy to read and do not vary.

Head Match - This matches the identical part of the URL string you specify. So you

can specify only part of the URL and it will only match that part.

Google suggests you use this option if your website has dynamically generated

content, use the Head Match filter and leave out the unique values.

Regular Expression Match With this option you can create wildcard matching.

This could be useful when youre tracking multiple items from within a folder such as

download links.

For example, if you had multiple downloadable products in a folder called downloads

that was housed in a folder called members you would enter /members/downloads/ in

the regular expression field and it would track ALL of the files within that folder.

Case Sensitive: Are the URLs you entered above case sensitive? If so check this.

Goal Value: If your goal completion has a dollar value, enter it here.

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Example: If your product sells for $100 and you know that 20% of the people who visit