P&G sees national Dryel roll out

Published on October 15, 1998.

Procter & Gamble Co., Cincinnati, said its Dryel home dry cleaning system is "at least meeting and in some ways exceeding" expectations in its Columbus, Ohio, test market and will be rolled out nationally within a year. The brand was launched in February in Columbus with TV, print, radio and outdoor ads from Leo Burnett USA, Chicago, and extensive in-store and in-mall demonstrations.