open rates

When exactly does a customer conversion occur? Is it when someone opts in to email? When someone subscribes to your service? The first time he or she makes a purchase? You may have a different answer depending on your business model. But we’d like to suggest a different way of looking at conversions: It’s an…

An email open, as the name suggests, is a record of how many times your email was opened/viewed. How are opens tracked? Within each email is a hidden tracking pixel, when images are downloaded in the message it is recognised as being opened. Depending on your email client, images are downloaded differently. More often than not…

Black Friday and Cyber Monday are done and dusted now, but what can we learn for next year? As retailers adopted a digitally-centred approach to sales, avoiding brick-and-mortar mayhem, email marketing was part of the driver behind this year’s strategy. I looked at the data in MessageFocus to be able to share some key learnings…

Email marketing remains at the top for return on investment in 2015, making it the most effective channel for promoting your events. With the event season ramping up again for autumn, it’s more important than ever to make sure your emails perform the best they can so you can attract as many attendees as possible.…

A recent infographic by Sikich pointed out that email marketing can be up to 20 times more effective than other marketing channels, but to get there you need subscribers to open your emails first. The key to that is the subject line. Following the success of our 2013 Subject Line Report, we’ve decided to take…

Mobile technology has facilitated access to information at any time, making commutes easier and generally just helping consumers take advantage of every spare second. While that implies marketers now have more chances of reaching their ideal target audience, it means they have to change the way their approach. This should be driven by their consumers’ behavior…

It’s becoming more common and convenient in this day and age to open emails on your mobile phone. All the reputable sources say so. Whether it’s browsing emails on your morning commute or taking a sneaky peek during a long meeting, most people are checking their emails on their phones. The goal, then, is to…

Apps such as Unroll.me can mean your emails never make it into customers’ primary inboxes — find out how to make sure your messages are seen. Email is still one of a marketer’s most effective tools. Yet even with the most engaging subject lines, open rates vary enormously. According to an Epsilon analysis of billions of emails sent across multiple industries,…

Earlier this month Google made a change to the way Gmail handles linked images, affecting tracking of email opens in the Gmail web interface. Sometime in the first week of December, Google started redirecting the URLs for images embedded in emails through its own proxy servers. What this meant for Email Reporting As most open…

Can you calculate the ROI on newsletters as part of your email marketing strategy? Yes, with these four metrics, you really can. The email newsletter is often regarded as the poor sibling to a ‘proper’ sales email – the kind you send to prospects to see if they’re interested in a dialogue – because the motivation…