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Accurate Background, Inc., a leader in the background screening industry, announced its participation in the TRUSTe® U.S.-EU Safe Harbor Certification program and its certification to display the TRUSTe Certified Privacy Seal. This further demonstrates Accurate Background's global commitment to dependability, integrity and client satisfaction, and serves as the foundation of online privacy. Accurate Background joins more than 5,000 TRUSTe-certified businesses in recognizing privacy's ability to accelerate commerce and information exchange.

Participation in TRUSTe privacy program signifies that a business is compliant with the U.S.-EU Safe Harbor Framework -- a legal safe harbor established by the Department of Commerce that allows U.S. companies to satisfy EU privacy directives protecting the personal information of European citizens. TRUSTe awards its seal to companies that complete TRUSTe certification, submit to ongoing site monitoring, and participate in the TRUSTe Dispute Resolution process.

"We are pleased to join TRUSTe in increasing customer trust and following industry best privacy practices," said Dave Dickerson, President and CEO of Accurate Background. "Participating in the TRUSTe privacy program serves as a benchmark in our ongoing commitment to building consumer trust."

People prefer to do business with companies that demonstrate responsiveness to privacy concerns, set clear expectations for the processing of personal information and offer timely choices should those expectations change. With its privacy programs TRUSTe helps companies address this consumer preference for transparency, accountability and choice and effectively advertise their privacy commitment with TRUSTe's well-recognized privacy seals.

"Given increasing consumer privacy concerns it's no surprise that 71 percent of consumers look for trustmarks before doing business online," said Chris Babel, CEO of TRUSTe. "With the TRUSTe Certified Privacy Seal, Accurate Background sends a clear signal to its customers that it respects their personal information. We've found that 82 percent of consumers who see a TRUSTe privacy seal trust it, which translates directly into increased site engagement. That's the privacy payoff."