Beauty

Sheet masks are all the rage, so is showing off your butt on Instagram (ah excuse me I mean barely-anything-on bikini bottom) #SunsOutBunsOut and yet what are we doing to up keep our derrieres in tact? My brilliant friend, Sylwia Wiesenberg bleeds beauty, inside and out. You may know her from her incredible clean supplement brand, Dope Naturally, you can find it at cool girl stores, like Revolve, Free People and Anthropologie. She just launched Bawdy Beauty, the world’s first sheet mask targeted for your butt and thigh area. At only $8/set she is rocking the beauty industry. Barely out of the gate, and they have been featured on the Today Show, WWD, Brit+Co and won a trendsetter award at Cosmoprof and making headlines every which direction I turn. Oh and they are very Instagramable…

I’m so proud of her! Expanding the beauty universe to your butt and beyond, Bawdy Beauty has launched an intergalactic brand that carries from the website to the amazing packaging. They can also be found at clean beauty super store, Credo as well as Free People.

The La Prairie foundation dynasty continues with the launch of their latest Skin Caviar Essence-In-Foundation SPF 25 cushion foundation. This is the first compact foundation infused with Caviar Water offering complexion benefits while you conceal. La Prairie is known for their caviar science and skin benefits, marrying the two with their foundation is something we saw with their original Skin Caviar Concealer + Foundation SPF 15 — a product I still use. You pop the cap for the concealer and twist the bottle for the foundation, it’s an amazing two in one.

The new Skin Caviar Essence-In-Foundation SPF 25 cushion is a win in formula but I’m not a fan of the packaging. Yes, it’s luxurious but for being marketed for travel I find it overly bulky. The mirrored edge is wider than it needs to be and I somehow get makeup all over it so I’m wiping it down in between uses. Granted if you don’t travel a lot and just use it in your bathroom in the AM’s it will keep. I’m just always on the go — you can even see from the original foundation that I weather my products living from suitcase to suitcase. I do appreciate that it’s refillable though so you keep the base and pop in a replacement cushion when it’s used up. The formula is great, it’s buildable for a light to medium coverage and I love that it’s infused with Caviar Water and has an SPF 25. I apply with a Beautyblender and then buff with the compact provided if I’m feeling fancy. It’s great for discoloration and evening out your skintone. I do prefer the original foundation for my wrinkles but the two products work well in tandem.

My bags are packed and I’m ready to fly out to Vegas in the AM (PS this will be me on the flight with me Avene Thermal Water and Klorane Eye Patches attempting to look human for when I land). I will be doing the on-air for Cosmoprof’s youtube channel and social media! If you’re a brand heading out you can meet me at the Cosmoprof Beaut-E Reviews Zone in the filming studio located on the show floor. I’ll be there Sunday, July 29th and Monday, July 30th from 1-3pm and brands can line up with their products for a quick segment. I’m also happy to hang out a little bit after to chat off camera with brands.

I’ll also be on the “How Influencers are Shaping the Beauty Industry” influencer panel moderated by my loves, Jessica and Jennifer of The Fat Mascara podcast! The panel is Tuesday, July 31st from 11am-12:30pm. I’m also the Beauty ID awards so if you’re at the awards come say hi!

Cosmoprof is arguably the largest beauty show and the leading B2B beauty trade show hosted in Las Vegas, with over 36,000 attendees at the show and 1,278 exhibitors from 45 countries around the world. While I’d love to meet you all, I’m already overwhelmed with the amount of requests in my inbox so I’m posting my schedule so you can catch me at my speaking engagements.

Well kids, it’s that time of year again when every department at Nordstrom goes sale for the Nordstrom Anniversary #NSALE with insane perks and gift with purchases. I got a sneak peek at the beauty sale a few days ago and it’s major! The savings, the exclusives, the events! We’re talking over 450 beauty exclusives from top brands including Charlotte Tilbury, Diptyque, La Mer, Le Labo, MAC, Jo Malone and more. Your social media is about to blow up from everyone telling you what to buy and the best deals so I’m going to cut to the chase on the other things you should know from events, dates to sampling hacks (scroll to the bottom for my top beauty picks):

THE IMPORTANT DATES:

Early Access U.S. In-Store + Online: 7/12-7/19

Public SaleU.S. In-Store + Online: 7/20-8/5

Beauty Glam Out days: 7/20 through 8/5 (daily for duration of public event). Throughout the duration of the Anniversary Sale, Nordstrom will also be hosting Glam Out Days in partnership with top beauty and fragrance brands, offering free samples, gifts, and more. More information on these events is available at: https://shop.nordstrom.com/content/beauty-glam-out.

Beauty Bash in-store events in all doors: 7/21

The Beauty Bash is happening at all Nordstrom locations and is offering complimentary beauty touchups, beauty and skincare advice and a special tote with purchase over $125 plus other fun!

The 2018 Anniversary Sale runs July 20th through August 5th on Nordstrom.com and in Nordstrom stores. Nordstrom Rewards Members can access the sale from July 12th through 19th and earn reward points while shopping! Learn more at: http://shop.nordstrom.com/c/rewards.

What else you need to know! Nordstrom is also offering the following to make your shopping experience that much easier:

SAMPLING: TRY BEFORE YOU BUY

Nordstrom wants you to love your beauty purchase, so why not try it first? We offer in-store samples of almost any beauty product, every day.

They say empowered women, empower women and there’s no greater example of women’s strength and unity then that of Avon. Since the company came about in 1886, they have built a strong community built on women’s empowerment, financial independence and giving back. All things that are deeply routed in my brand. As some of you know I started one of the first beauty blogs in NYC, have a beauty charity where we’ve donated over 115,000 beauty products to shelters and I also my own accessories line. What you might not know is that my blogging journey started when I was consulting in marketing for Avon. The brand taught me so much about being an entrepreneur and giving back that things came full circle for me when avon asked me to be one of their first guests on their new podcast series ‘Make it Happen: Powered by Avon‘.

The show will feature their top-selling representatives and industry insiders for powerful storytelling and inspirational advice. Bringing together some serious beauty boss’ the show is all about entrepreneurism, success stories, the wins, the fails and candid obstacles we all face in light of launching new ventures and growing our brands.

Celebrating Maria Hatzistefanis on the launch of her new book, How to be an Overnight Success

I’m an old school Rodial fan, so much so that I checked the blog and saw I’ve been talking about the brand since 2013 thanks to one of my favorite retailers, SpaceNK, who always curates the best products, especially out of the UK where both brands originated! I had the pleasure of meeting their founder, Maria Hatzistefanis aka @mrsrodial when they launched makeup in the US in 2015! The throwback photo of us is worth the click for that blog post. Over the past few years, I’ve watched this brand explode and Maria take her Boss status next level. She’s the definition of a beauty boss, and earlier this year launched a book, How to be an Overnight Success.

Maria: We launched it in the US in the beginning of the year, How to be an Overnight Success and the message of the book is you can be a success, it just won’t be overnight. It took me 18 years to be where I am today. And the book is all about inspiring and motivating people, entrepreneurs and freelancers to keep doing what they are doing and work hard and to not get disappointed if things don’t happen immediately. It takes time and it’s a positive message to keep going and keep on being the best you can be!

It’s been an exciting week with my Cosmoprof family! As some of you know, Cosmoprof is the largest and most awarded B2B beauty event in the US, they have shows around the world but their Vegas show, which is coming up July 29-31st is not to be missed if you’re based here or looking to launch your beauty brand in the US. I’m so honored to be their on-air personality this season and can’t wait to interview the brands coming out to the show in Vegas.

I’ll be available Sunday, July 29th and Monday, July 30th from 1-3pm interviewing brands on their star items. I’ll also be on the :How Influencers are Shaping the Beauty Industry” Panel on Tuesday, July 31st from 11-12:30pm.

This Monday, June 11th join FounderMade’s for their annual Consumer Discovery Show in NYC! Meet me there to discover 100 outstanding brands in food, beauty, and wellness & hear industry leaders like Bobbi Brown, Huda Kattan, and Leandra Cohen share their business insights!

This is a great place for entrepreneurs, investors and influencers to come together and see what’s happening in the beauty industry. FounderMade created the Consumer Discovery Show to be a place where self-care brands can connect with potential investors and customers. It’s part networking, part entertainment, and part education.

The Consumer Discovery Show is Monday, June 11th from 9am – 5pm at Spring Studios, 50 Varick Street. Use code CDSBSH18 for 15% off your ticket at on foundermade.com

Alas, the ‘future of beauty’ opens tomorrow at the flagship Saks Fifth Avenue location in NYC! Today, Charlie and I took a sneak peek of the new beauty floor, which took a trip upstairs to the 2nd floor. No longer in the lobby the space could not be more epic!

Everything is white marble and so open with incredible lighting! The move and expansion includes 58 new brands to the floor, and a plethora of space to house them in! The new floor is 32,000 square feet and now features more than 120 color cosmetics, skincare, fragrance and wellness brands.

An international marketing veteran for the beauty industry, Lara is drawn to shiny objects, 80’s music, secondhand stores and pomeranians. Check out her reel and accessories line below!

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Breakfast with @caudalie to celebrate the launch of Vinopure specifically formulated for oily/combination and helps to balance pH, reduce blemishes, absorb excess oil and unclog + tighten pores. Also shout out to the brand for being eco-friendly, clean, cruelty free and being a member of 1% of the Planet. Their contribution equals 4 million trees planted globally. More on stories # #caudalie#skincare

Dear Inbox, In the words of my sweatshirt: Yes, I’m Ignoring You!❤️Waking up in #NYC and it’s back to the grind! #wildfox#houseofsun

I partnered with @customink to design this SUSTAINABILITY IS SEXY t-shirt. It’s $20 and all the proceeds go to the non-profit @famtofamily , which I’ve been blessed to be working with for the past 4 years; they focus on poverty relief, and have programs for veterans, immigrants, kids literary projects and have helped me create more sustainable practices in the beauty industry. Did you know most beauty brands destroy perfectly good products in their warehouses when they discontinue a product or repackage? Together we’ve helped donate over 115,000 hygiene and beauty products that would otherwise go to waste be donated to