Welcome to the April edition of The WaveGuide. Here in New England, the sun is shining, the flowers are blooming and spring is in the air. The Boston Marathon is around the corner and the baseball season marathon has just begun. The MTT-S IMS is rapidly approaching and our show issue is a wrap. It's a great time of the year.Full Story click here

Marketing Tips & Trends

How to Be a Good BloggerSherry Hess, VP Marketing, AWR Corp.

Blogging: my first experience at blogging came with an invitation from editor David Vye to contribute a guest blog on the Microwave Journal website. It was like a jump into the deep end of the pool! I had never blogged prior and certainly not imagined such a prominent place on the MWJ site, but knowing David for many years, if he was willing to ask me to try it, I was willing to give it a go.

Few people have more IMS exhibition experience than Microwave Journal's Marketing and Event Coordinator, Kristen Anderson (nee Dednah). Kristen helped manage the exhibition for over a decade. Think the logistics for your booth are complicated? Try multiplying those challenges by the total number of IMS exhibitors, year-in and year-out.

Al Maag is Chief Communications Officer of Avnet Inc., a global distributor of electronic components. Earlier this year, the company introduced a video portal, Avnet OnDemand, showcasing video from some of its more than 300 component and equipment suppliers. In this interview with BtoB, Maag talks about where the global recession prompted him to curtail some spending (and hold the line on other budgets) as well as how Avnet has become a video channel for its channel partners.Full Story click here

The Anaheim ConnectorMicrowave Journal Staff

Free time is hard to account for during Microwave Week. The IMS, RFIC, ARFTG conferences, the microwave exhibition and the various social events keep most attendees quite busy. This year's show in Anaheim probably won't be any different. In order to be more efficient with your time, the staff here at Microwave Journal has compiled a brief guide to help you find your way around town.

The underlying theme for Microwave Journal's editorial this year is the “microwave supply chain”. This theme is exemplified in part (at least the component and design support side) by the annual International Microwave Symposium (IMS) coming May 23-28th in Anaheim. To preview the show and give the community a glimpse of the companies and products that will be present, we have just published our annual show issue, one month earlier than usual this year due to the date of the show.Full Story click here

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