SANTA CLARA, CA–(Marketwired – April 25, 2016) – Cappasity Inc. and PrestaShop today announced a strategic partnership to open up cutting-edge 3D technologies for e-commerce. Together, the companies are going to provide online retailers access to interactive product imaging in 3D and virtual reality (VR).

With the integration of Cappasity™ platform, more than 250 000 online retailers worldwide using PrestaShop software will get an immediate ability to upload, manage and embed 3D models of their products. These will be managed as easily as product images, while bringing a new level of interactivity for shoppers.

“Being able to rotate, zoom in and see a product from any angle, customers get richer visual information about what they are intending to buy,” explained Konstantin Popov, CEO and founder of Cappasity Inc. “Using 3D technologies is a perfect way for e-merchants to boost their conversion rates and significantly decrease the number of returns, letting customers make right choices and engage emotionally. We believe in the effectiveness of 3D and VR technologies for e-commerce, and this is why we are aiming at making them easy and accessible for everyone.”

PrestaShop is not only offering simple solutions to build, manage and develop a successful online store. As the industry leader in open source solutions for ecommerce, the company is focused on implementing the latest technologies to provide benefits for both online retailers and their customers.

“New technologies are emerging at a rapid pace. We are always striving to help our merchants succeed by offering them the best tools to maximize their profits,” said Bruno Leveque, founder and chairman at PrestaShop. “With this partnership, we find ourselves at the forefront of another ecommerce innovation – bringing truly immersive experiences into our growing merchant base.”

PrestaShop’s retailers can directly access their own 3D model storage on Cappasity through their shop’s back office. Embedded on an online store’s product pages, 3D models can be browsed from any screen regardless of a users’ device or platform, with a select option to enable VR view mode.

Retailers can digitize their products into true-to-life 3D models using 3D scanning solutions from Cappasity Inc., or upload already existing 3D models. One of such solutions is Cappasity Easy 3D Scan™, a professional 3D scanning software for laptops and tablets powered by Intel® RealSense™ 3D cameras.

PrestaShop was founded in 2007 with a mission to provide world-class ecommerce software through open source innovation. Today more than 250,000 ecommerce stores in 195 countries run on PrestaShop technology. The company provides software that enables users to have an online store at the lowest cost possible. PrestaShop is on the 2016 Inc. 5000 list of fastest-growing private companies in Europe. The company also received the CMS Critic Award for Best eCommerce Solution for the Enterprise. PrestaShop has offices in Europe and the US, and is funded by Serena Capital, XAnge Private Equity and Seventure Partners.

Cappasity Inc. offers a cloud-based platform and 3D scanning solutions for online retailers to deliver 3D and VR shopping experiences to their customers. Cappasity e-commerce solutions help increase sales as a result of the 3D models of products embedded to websites, mobile apps and VR.

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