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TRENDSCOPE™

Our unique, always-on trends software Trendscope™ scientifically identifies, analyses and ranks millions of emerging and unknown trends. So you can accurately predict the trends that will be important to your business today and tomorrow.

FAQ

What data sources do you use?

A variety of publicly available Social data sources including: Blogs (e.g. HuffPost), Message Boards (e.g. Reddit), News Sources (e.g. The Wall Street Journal), Reviews, (e.g. Amazon reviews) and Social Networks (e.g. public tweets from Twitter). We can also utilise our specific regional social data partnerships such as Sina Weibo in China and VK in Russia.

What is Social Prediction™?

Social Prediction uses AI and data science to go beyond monitoring what’s currently being talked about by consumers to accurately predict what will be most important to them in the future. We achieve this by building consumer defined category datasets from the ‘bottom-up’ and apply predictive models which can identify new and emerging trends 6+ months earlier than any other trend methodology.

What sectors do you operate in?

We focus on the Consumer Goods, Quick Service Restaurant and Travel sectors but our tools and processes have the potential to be applied to any sector. Put simply, if consumers are talking about a topic online, then we can analyse that conversation for business intelligence.

Our unique trend prediction tool Trendscope™ ingests millions of Social data conversations from sources all over the world. And our datasets are constantly growing. One of the most exciting aspects of our data science approach is that we not only observe how trends manifest themselves across different categories, but across different countries too.

We’re proud to be listed as one of the top 100 fastest growing companies in Europe in the FT1000. Compiled by the Financial Times with Statista, this list celebrates the 1000 European countries that have achieved the fastest revenue growth over three years. See our ranking and the complete list here.