Many online shops use Pinterest to connect with their audience, tell their story and help people discover their products. Shopify, a leading commerce platform for over 100,000 stores, says many of their online merchants see significant referral traffic from Pinterest.

Pinterest users behave differently on this platform which means how you create and curate content will be different than what you post on Facebook, or what you tweet, etc. What it also means to you is it’s in your best interest to step back and formulate a new plan starting today or risk wasting your time and losing sales that should be yours. Here’s a simple step-by-step plan on how your business can efficiently maximize its’ Pinterest marketing.

Companies with physical, tangible products are prime candidates for an image-driven social media site like Pinterest. But brands with more abstract products and services can find a place on the site, too – it just takes a bit more creativity.

As a former marketer I know that focus is one of the most import tools you have to ensure your brand is successful. In a world of shiny objects hitting your inbox everyday - the best way to stay above water is to simply say, does adding ‘this extra thing’ help my brand reach a specific goal that we are working towards?

(From the article) Pinterest marketing is one of the most (if not the most) effective way to get your business noticed and drive traffic to your business or blog. However, it does not need to be all-consuming.

Spend a little time each day to pin, schedule and comment on the platform, as well as small pockets of time for research and image creation each week. You’ll be amazed what a little time and consistent effort can do to improve your results on Pinterest.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.