Now that Lazaro Hernandez and Jack McCollough are in the retail business with one store on New York’s Madison Avenue and another in Soho on the way, they’ve adjusted their design perspective to a degree. Just a few seasons ago the designers favored the idea of veering in wildly different directions from runway to runway, but now they’re “focusing on the idea of flow,” said Hernandez. “Having continuity from one season to another,” added McCollough. They proudly proclaimed that their pre-collections are about “product” — clothes, new shoes done with their new license, jewelry, scarves and terrific updates on the PS1 bag — that are commercial in design and no less desirable for it.

Pre-fall combined some of the most successful elements from their past seasons, such as crackled leather biker jackets and the fit-and-flare dresses from spring, now done in a graffiti logo print, a lightweight tweed and an abstract jacquard in a blur of ocean blues that came from photographs they shot in Fiji. Some of the dresses had wrap constructions and were worn with black leather obi belts. There were also simple, black-and-white viscose sweaters that looked great when tucked into a patchwork A-line skirt with a car wash hem.

Now that Lazaro Hernandez and Jack McCollough are in the retail business with one store on New York’s Madison Avenue and another in Soho on the way, they’ve adjusted their design perspective to a degree. Just a few seasons ago the designers favored the idea of veering in wildly different directions from runway to runway, but now they’re “focusing on the idea of flow,” said Hernandez. “Having continuity from one season to another,” added McCollough. They proudly proclaimed that their pre-collections are about “product” — clothes, new shoes done with their new license, jewelry, scarves and terrific updates on the PS1 bag — that are commercial in design and no less desirable for it.

Pre-fall combined some of the most successful elements from their past seasons, such as crackled leather biker jackets and the fit-and-flare dresses from spring, now done in a graffiti logo print, a lightweight tweed and an abstract jacquard in a blur of ocean blues that came from photographs they shot in Fiji. Some of the dresses had wrap constructions and were worn with black leather obi belts. There were also simple, black-and-white viscose sweaters that looked great when tucked into a patchwork A-line skirt with a car wash hem.

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A room full of toiles at the haute couture atelier in the Dior exhibition at Les Arts Décoratifs, open in Paris since July 5. This is just one of three major exhibitions that have been timed to coincide with the house's 70th anniversary. See the rest of the exhibits, plus read WWD's look into the iconic brand's history. Link in bio. #wwdfashion (📷: @dominiquemaitre)

For spring, Pamplemousse's Danica Zheng presented her signature slip dresses attached to a white T-shirt along with floral windbreakers, off-the-shoulder cotton blouses and more. For more highlights from the New York trade shows, go to WWD.com. #wwdfashion

The Green Carpet Fashion Awards closed out Milan Fashion Week yesterday. The fashion industry flocked to the event, showing its efforts to support and spread the message of sustainability. Supermodel Gisele Bündchen said "if each one of us took at least one step is this direction, there is no saying how much could be done." #wwdeye #wwdfashion #mfw (📷: Lodovico Colli di Felizzano)

Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)

For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)