Following its U.S. introduction in 2011, the Ford Fiesta continues mostly unchanged for 2012. Updates include the addition of several new packages, including a Premium Sport Appearance Package, which looks much like the Euro-spec Fiesta RS with blackout trim, spoiler, 16-inch wheels and 4.25 final drive gears in place of the standard 4.07 when equipped with a manual transmission. Several Premium interior packages are also available on the SEL and SES trims this year, featuring 2-tone color schemes like Oxford White/black and Race Red/black.

The Fiesta offers a host of connectivity and tech features that aren't typically available in this budget-priced small-car class. Its 40-mpg EPA highway rating is also the best in its class, while the 6-speed PowerShift transmission is one of the most advanced of those in any small car. Other features, including push-button start, aren't typically offered in its price class, while a wide range of potential customization and appearance options appeal to younger shoppers who want to express an individual style.