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Sports Agency Two Circles Strengthens North American Operations with LA Office Opening

Two Circles has a new office in Los Angeles and SVP Consulting Sam Yardley chatted with the Sports Techie community blog about the two-time Sports Industry Agency of the Year, their data-driven marketing approach, the move to sunny Southern California with his wife and baby, and the soon to be announced news regarding two upcoming client announcements. The level of data usage by each league, federation and association, as well teams, universities and their business partners, are all at different levels of commitment, development and execution when it comes to marketing technologies...

The sports industry in North America is projected to be near $74 billion this year. The very best athletes like Lebron James, Serena Williams, Messi, and all the way back to Michael Jordan have changed the way marketers and advertisers reach target audiences. Many of these superstar athletes have earned billion dollar endorsements deals when looked at over the course of a career because of brands like Nike, Gatorade, Puma and so many more.

The launch of ad:s by Sportradar is a true sign of the digital times in that sports gambling in the United States and worldwide is growing like crazy thanks to technology making it ripe with opportunities. Marketing data intelligence specifically for sports betting operators is at the core of this new sport business opportunity for ad:s. Research and Market say the gambling market around the world will have revenue in the $525 billion range by 2023. The Sports Techie community blog believes that number is too low because the CAGR of approximately 4% during 2017-2023 is not large enough. Sportradar´s global Sports Media Strategy features ad:s...

It Takes a Village to Raise Great Athletic Prodigies

For the local scene of the training pool in sports, funding might not be that easy, unlike in the big leagues.

Everyone loves watching sports – that is just a worldwide fact. One way or another, we are a fan of the athleticism shown in any given sport. It can be basketball, volleyball, football, any sport! Sometimes we are not necessarily a fan of the sport to start with, but suddenly we are die-hard fans just because of the marvel of a certain player or athlete. The Sports Techie community blog loves how tech helps not only train these youngsters but also delivers HD sport video clips and entire games right to your digital devices. These athletes do not just pop out of the blue and are suddenly amazing players at their game or sport...

KORE Software acquired SponServe in a sports technology business move of major significance. Each company’s proprietary assets will be bundled into a full solution capable of SponServe’s sponsorship activation management capabilities together with KORE’s business management portfolio made for sports business intelligence, sponsor tracking and enhancing season ticket sales. They also announced the appointment of Al Guido, San Francisco 49ers President, to the board of directors. The Sports Techie community blog has followed the growth of KORE and I am connected to Al on LinkedIn making this announcement today a sportsbiz story I am happy to report to you...

Place a bet on the 2018 NBA Champion winner now to lock in the best odds using sites like Amazing.Bet. Because as of right now, not even the Golden State Warriors are a lock to three-repeat after going through a recent three game losing streak enabling the Portland Trail Blazers to take over the number one seed in the Western Conference if the 2019 playoffs began today. The recent spat between all-everything Kevin Durant and all-attitude Draymond Green has caused a team rift the size of a California fissure when mixed in with the six games and counting groin injury to former MVP, Steph Curry. The West is loaded while the Eastern Conference has maybe five teams that could pull off the finals upset, at least on paper...

The nostalgic Heisman Trophy won by Tim Brown in 1987, star wide receiver out of Notre Dame, will be auctioned online by Goldin Auctions and can be yours if the price is right. Will any reader or follower of THE Sports Techie community blog step up and purchase this treasured heirloom? You can participate from anywhere in the world simply by registering at https://goldinauctions.com/. The fun begins on November 19. Bidding ends December 8 when this rare collector’s item is to be awarded shortly after the 2018 Heisman Trophy winner is announced in New York City...

Blake Griffin and In-Game Predictions Platform WinView Games Flip the Script by “Taking Shots” at Fans Predicting Live Sports

Multi-million-dollar campaign features NBA All-Star Blake Griffin in content series playing off the “commodification” of professional athletes and the “gamification” of everyday life.

WinView and NBA All-Star Blake Griffin partnered to promote their sports tech platform that allows fans to predict during live sports events and action. To play the contest, simply make in-game predictions and win cash money prizes. This new sport marketing partnership features a 3-part series of video clips that are funny, informative and help define the now, in terms of how a modern day fan can interact through the app on each play they predict...

Eaton and the Miami Dolphins unveil state-of-the-art Ephesus LED Sports Lighting System at South Plantation High School’s Paladin Stadium

Eaton and the Miami Dolphins unveil state-of-the-art Ephesus LED Sports Lighting System at South Plantation High School’s Paladin Stadium.

Light Like the Pros. South Plantation High School in the Broward County School District got to do exactly that when they officially turned on the upgraded LED lights for the first time as a result of winning the community program initiative developed by Eaton, power management company, and the Miami Dolphins of the NFL. The Sports Techie community blog believes in this type of sustainability focused solution in the face of increasing global warming...

State Farm Arena Transformation With Sports Tech Enhanced Features

State Farm Arena Transform With Sports Tech Enhanced Features

State Farm Arena opens tonight when the Atlanta Hawks play the Dallas Mavericks after a $200 million arena refurbish of which $142.5 million came from Georgia public funding, something I am fully against because billionaire owners don’t need the money, right. This is touted as the second-biggest facility redesign in NBA history after MGS in New York. My son and I went to the “Welcome to the Neighborhood” Open House Party which was free to the public last weekend and had a good time indeed which bodes well for fans this evening and throughout the 2018/19 season. Unfortunately, with the new sponsor and all the technology-driven bells and whistles like the fan...

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