A market research and a
survey methodologyadapted to every kind of marketing problematic.

Our
philosophy

One fact : an adaptated marketing
research implies a plurality of the approaches
in order to give the most accurate answer to the specific
question you have about your activity , your department or
market.

Our positioning is clearly a market research
positioning, from the simplest to the more complex survey.
Disposing of a large number of survey methodologies , online
and offline, quantitative
or qualitative, we offer you a competence and a know-how
mixing the best of the Internet and the methodology rigour
of a consulting and marketing analysis society.

Our philosophy : to adapt our tools
and our methods to your marketing problematics and not the
opposite !

Optimizing

Would you leave to chance the decision
for the success of your marketing strategy ?

Optimizing is a method built on
a series of tools aimed at optimizing your offer of
products and services and at favouring their market
acceptation.

The methodology includes two phases
in its most complete progress :

a qualitative phase wich aims at
identifying the key factors of success and at fixing
their levels.

a quantitative phase wich aims
at measuring the sensibility of the market in the
variations of the key factors of success.

Ad*Testing

Because your goal is not to communicate
for nothing...

Ad*Testing
: mixing the advantages of the qualitative and quantitative
methods.

Ad*Testingdiagnoses in depth
the efficiency and the functioning of your online and
offline communication.

Our approach is based on a diagnosis in depth of the
mode of persuasive functioning of your communication.
So the impact is investigated more systematically in
terms of :

Ad*Click one and Ad*click-off : if
you are intersted in quantitative pretests in real situation,
these two tools will allow you to manage in real situation
the key indicators of the performance of your advertising.

These complementary tools will enable you to collect
information and to evaluate the motivations of the Net-surfers
to click, and the brakes during post-click navigation.

AD*Click-on

AD*Click-off

Evaluation of the banner
- Evaluation of the Offer
- Motivation to click
- Sociodemographic profil

Click on the " test " banner to have
a demonstration of these tools with a
" fictitious site: monpc.com ", that will
give you a view of the effectiveness of these tools..
The window which will open is the " standard "
window AD*Click on, then you will be
redirect towards the " fictitious site ";
on the close of this site will open the " standard
" window AD*Click-off.