Today, just 60% of business owners realize that digital marketing works in B2B scenario. There are still around 40% of businesses who think digital marketing as something that works for B2C brands only, thus leaving their focus on traditional practices like direct mails, phone calls, doorstep visit, trade shows etc. What one needs to understand is that businesses today search the web before making any purchasing decisions.

Content marketing today has left the safe world of ‘proof of concepts’ without budget to being a widely adopted marketing practice. Consequently, as content marketing becomes more pervasive across the customer–centric organization, conversation has moved to the thorny topic of ‘return on investment’ (ROI). But ROI shouldn’t be met by sharp intakes of breath content marketers. We know that content marketing works and is measurable. All it

With leading social platforms like Facebook, Twitter, Instagram, LinkedIn and Pinterest in place, it might seem inappropriate for any brand to enter into any other social platform for their campaigns and audience reach. However, Snapchat is putting its advertising game in place to challenge the big five. The Internet Trend Report of 2016 by Mary Meeker shows that Snapchat is getting pretty close to platforms like Instagram,

In today’s world, real time is the only time that counts. Customers today want the right information at the right time. So how do we meet the demands of today’s customers? Here comes the concept of context marketing. What is Context Marketing? Content marketing on one side is marketing one’s brand/business/services by writing educational, informative and engaging content related to the product/services. This establishes the brand as

Snapchat is a fun platform of sharing your pictures and videos with your friends, but is it the most user-friendly app?probably not! There are a lot of features that aren’t visibly obvious even if you have mastered the basics. Following are 10 best Snapchat hacks to get the most out of your Snapchat experience: Want to avoid sending a notification to your friend on a screen shot

Social Media Platforms are looking out for ways and means to encourage its users to create and share more and more content on the platform. Recently, Instagram launched its Instagram stories (a feature similar to Snap chat stories) feature that lets users to post content (photos/videos) that vanishes after 24 hours. The content of stories will not appear on your profile grid or main feed section. How

Ever since the chat bots have been introduced, there is a lot of buzz that these bots will become the next paradigm shift in marketing brands. Though it’s too early to predict things with only few brands using it, but the developments surrounding these chat bots are surely unleashing a wave of innovation for businesses/brands. Starting with customer service to the new user experiences, these chat bots

In its F8 Developer Conference in April 2016, Facebook introduced the ‘Chat Bots’-which the developers can build into Facebook Messenger via an AI (artificial intelligence). Theoretically, these messenger bots will allow any user to interact with a brand/business/company or service over Facebook Messenger in a way as if they are conversing with a human being. Let’s take a look at the overall concept of these chat bots.

Gone are the days of ‘interrupt marketing’ wherein people were interrupted to pay attention to the product promotion. For example: TV/radio ads, telemarketing calls, email campaigns etc. Online/digital marketing gives the ability to reach the customers to the door of the company. Planning to invest in Digital marketing? Today an average business spends around 2.5% of its annual revenue on digital marketing, as per Gartner. This seems