An ad from the National Republican Congressional Committee (NRCC), says Graham, daughter of former Florida Gov. Bob Graham, "talks about the North Florida way, but she sure acts the D.C. way. Take Obamacare: Graham never admits she's for it but says we need to stop fighting it.

"Graham won't talk about her vote for speaker, but Nancy Pelosi has given thousands to her campaign. We shoot straight around here. Gwen Graham doesn't. She's the wrong way for North Florida, so why would we send her to Congress?"

"MacArthur ran an insurance company accused of cheating hurricane and wildfire victims. While people suffer, MacArthur walked away with $39 million. In Congress, MacArthur wants to help insurance companies jack up rates and deny people coverage. Tom MacArthur and his friends profit, and we pay the price."

The New Jersey race is getting personal early on. In a letter to Belgard, MacArthur's wife, Debbie, accused Belgard of "dragging this campaign into the gutter" over an email the Belgard campaign issued, and added, "Your smear was offensive to me.

"I recognize that harsh words and overblown rhetoric have unfortunately become a staple of modern political campaigns. However, I was truly taken aback to read an email someone forwarded to me last night where you accused my husband of spreading 'a deceitful message' in his first television ad."

In response to MacArthur's new video ad, Belgard's campaign manager, Hannah Ledford, told PolitickerNJ, "Tom MacArthur's ad is just another example of how desperate he is to distract voters from the fact that his former company was repeatedly sued for delaying and denying claims to disaster victims in their time of need."