Predictive marketing has changed the way brands go to market — but what happens when these powerful tools are wrong? How can you mitigate risk while still maintaining high value for your business?[Continue Reading...]

Between Ad Hoc Analysis and Reports & Analytics your reporting bases are covered, so you are probably asking yourself, "Why bother with a new tool?" A few reasons: multiple report panes in a single view, true collaboration and amazingly flexible visualizations.[Continue Reading...]

Predictive analytics allows us to understand how we engage our customers by gleaning insights from data and using them to predict behavior patterns. While this sounds intimidating, it comes down to one simple question: what are you trying to predict?[Continue Reading...]

On Nov. 6, six student teams from four universities battled for their unfair share of $30K in prizes at the 14th Adobe Analytics Challenge (AAC), an annual analytics-focused case competition hosted by Adobe. BYU reclaimed the top $15K prize at after a two-year hiatus. [Continue Reading...]