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Interbike 2012: Clif Bar and Fluid Updates

We stopped by the Clif Bar booth to see and taste the new products they had on display. As well we had the opportunity to spy a famous person who gave a big thumbs up to the taste treats. What is new: The Kit’s Organic Cashew bar was delicious and the Chocolate Cherry Shot Bloks were pretty intense, maybe too much for me, not being a cherry fan, but they have a dark chocolate edge to them.

Inspired by Kit Crawford, co-CEO of Clif Bar & Company, Kit’s Organic is gluten-, soy- and dairy-free. The snack bar comes in four delicious flavors, each offering a three-fourths serving of organic fruit and just 200 calories or less. In addition, Kit’s organic has no added sugar, is low glycemic and is a good source of fiber.

Chocolate Cherry SHOT BLOKS – a category first flavor in the energy chew segment. The flavor is a delicious combination of subtle chocolate and ripe black cherry flavors, with 50mg of caffeine per serving (100mg per FASTPAK which is equivalent to a 12oz coffee, MSRP $1.99. Images attached.

EMERYVILLE, Calif., October 2, 2012 – CLIF® Bar’s highly anticipated seasonal flavors are back for the 10th consecutive holiday season. Throughout the decade, CLIF Bar has helped get athletes in the holiday spirit with limited-edition flavors that bring a distinctive twist to the best-selling energy bar. This year, CLIF Bar seasonal flavors return with three nostalgic favorites – Iced Gingerbread, Peppermint Stick and Spiced Pumpkin Pie.

Reminiscent of home-baked holiday treats, the three seasonal flavors deliver CLIF’s athlete-crafted blend of carbohydrates, protein and fiber for sustained energy. Made with 70 percent organic ingredients, the limited-edition bars are available now nationwide while supplies last (SRP: $1.39).

“CLIF Bar fans tell us they look forward to the arrival of our limited-edition flavors as they mark the start of the much anticipated winter sports season,” said Carly Lutz, brand director at Clif Bar & Company. “The classic holiday flavors evoke memories of their favorite seasonal pastimes and create excitement for upcoming outdoor adventures.”

In the spirit of the season, CLIF Bar will donate one percent of net seasonal sales to Protect Our Winters, an organization committed to engaging and mobilizing the winter sports community to lead the fight against climate change.

The three limited-edition CLIF Bars join 16 year-round flavors, all made with great-tasting organic ingredients you can see and taste. CLIF Bars are a good source of protein and fiber, which help the body digest carbohydrates slowly to deliver sustained energy. CLIF Bars are also free of trans fats, hydrogenated oils, high fructose corn syrup, artificial sweeteners, artificial flavors, artificial preservatives and ingredients sourced from GMOs.

Kit Crawford and her organic bars

Fluid Drink mix:

As well, we stopped by the booth for Fluid and talked to the CEO, Richard, about the new Fluid Performance flavor, Citrus. The taste was like all Fluid Performance drinks in that it was clean and good tasting and may be the best flavor they have yet. Fluid is very good stuff, both in the Performance drink and the recovery drink mix.

Immune System Support – Vitamin C helps scavenge free radicals produced during exercise.

Refreshing great taste – Low sugar & light flavor creates a drink mix that you don’t have to water down, ensuring you receive 100% of the nutrients you need.

Nutrient Harmony

Fluid Performance Drink combines ingredients that work in unison together and provide more benefit than taking them individually. When consumed during exercise training and competition, Fluid Performance provides the stable energy, electrolytes, and taste you need to perform.

Fluid Performance Drink is also easy to digest thanks to its gluten-free carbohydrates, it is dairy free, and contains no unnecessary ingredients.

Take Fluid Performance Drink during your next workout and feel the difference in your performance!