Posts Tagged ‘mercedes E-Class coupe’

Mercedes will update the E-Class Coupe and Cabriolet as well as the mid-range sedan for 2014.

Some products define the breed. The Mercedes-Benz E-Class is one of them. It’s both the best-selling mid-range luxury sedan as well as the top-selling model for Mercedes itself. No wonder there’s so much interest in the all-new 2014 model coming to the North American International Auto Show next week.

We’ve already been given a sneak peek at what Mercedes’ top American executive, MBUSA CEO Steve Cannon calls the brand’s “bread-and-butter” sedan. Now, however, the German automaker is trying to spice things up by tossing out a few shots of the 2014 Mercedes-Benz E-Class Coupe and Cabriolet, as well.

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The maker also hints that, “The bold new styling is combined with sophisticated new assistance systems which are part of Mercedes-Benz “intelligent drive.” These new systems include technology that can help prevent accidents with crossing vehicles or pedestrians as well as an enhanced version of Active Lane Keeping Assist.”

There’s no such thing as a sure bet, not unless you’re the one holding all the cards. Then again, maybe that describes the Mercedes-Benz E-Class, the sedan that has long dominated the midsize luxury market.

Early this year, the German maker pulled the wraps off an all-new version of the E-Class, and also dropped the surprise news that it was rechristening its 2-door CLK the E-Class Coupe. The new look received strongly favorable reviews, but when it comes to luxury cars, beauty is a lot more than skin deep, so we jumped at the chance to take both the 2- and 4-door versions of Mercedes’ midsize mainstay out for a couple days of testing. We took delivery at the Encore, the newest and, arguably the hottest, resort casino in Las Vegas, a perfect venue considering Mercedes has placed an even bigger bet on its new offering than the highest rollers the strip normally sees.

The new E-Class is more than just what automotive folks like to call a “simple refresh.” It’s a top-to-bottom remake that, in many ways represents the best Mercedes can muster, even more than the flagship S-Class. And it will take that sort of offering to not only maintain momentum in today’s abysmal automotive market – but also to fend off a growing list of competitors that includes the usual suspects, BMW, Lexus and Audi, as well as the increasingly aggressive Infiniti and the surprising Hyundai Genesis. (more…)