On the App Store, starting from May 16, 2019, to the present, Apple stopped indexing subtitles with 30 symbols. If your app has 30 characters in the subtitle, so the last word won’t be indexed by the App Store.

The Mobile apps and games market has become so competitive that most developers have to make more and more effort, so that potential users are able to find their applications amongst the vast amount of similar products.

In the July ASOdesk update: a new Organic Report with a possibility of connecting to the App Store Connect. We updated ASO Dashboard filters and added saved filters to the tool. Also, we added a new chart type and colors to the ASO Dashboard. Export to Keyword Analytics has been updated, and now you can also choose separate queries for export via check-boxes. Now Top Keywords tool works faster.

One thing that is very important for App Store Optimization is data accuracy; that is why you should choose ASO tool wisely. Starting from iOS 11 the App Store in search listing started showing Apple Search Ads, Developers pages, Stories, in-app purchases, and subscriptions.

ASOdesk celebrates three years from the launch of our first product. We are celebrating our anniversary, and we are happy that you are with us. From our launch to the present days, we have done a lot, and we are proud of our achievements.

Dmitry Kofman, the ASO Director for Gambino Slots, told us how they work with App Store Connect data and why correct data visualization is essential for both the ASO manager and the marketing director.

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Welcome to ASO Blog by ASOdesk, App Store Optimization platform for your mobile apps on the App Store and Google Play. In this blog you will find materials about ASO for the App Store and Google Play, Search Ads, partner articles and webinars on the topic of mobile marketing, announcements of training courses and news of the mobile market.

Main headings:

ASO Must read – articles that are important to read to anyone who wants to understand ASO.