Although the big shopping day is quickly approaching, it’s not too late to kick off a mobile project and become the Revenue Hero who captures those sales.

A mobile project doesn’t have to be a massive undertaking that takes a year to implement and diverts your precious resources from other important business priorities. A platform allows you to turn on features as you’re ready – so you could have web push notifications deployed in 1-3 weeks to support engagement around your Black Friday campaigns, and then turn on an iOS and Android app when the time is right.