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Brief course description

Designing Gamification (Level 1) is the only online course accredited by the to deliver Engagement Expert Certification at the introductory level. Once completed, you can request your certification and display it on your online profile, resume or website.

In this course, you’ll learn the basics of gamification and engagement science, and how this powerful new design trend will affect your business from a practical, non-academic perspective. Whether you’re in Marketing, HR, Operations, Product Development or Strategy, you can use the principles of Gamification and Engagement Science to transform your relationships with customers and employees. The course is taught by Gabe Zichermann – the world’s foremost expert on gamification and engagement science, author of three books, chair of GSummit and Editor in Chief.

Complete this course and you’ll understand:

(Read more about this course on the official course page.)

Gabe Zichermann bio

GABE ZICHERMANN is the world’s foremost expert and public speaker on the subject of gamification, user engagement and behavioral design. His highly-anticipated forthcoming book – Gamification by Design 2 – updates the definitive reference guide on the use of game mechanics in non-game contexts. Zichermann is also the author of The Gamification Revolution (McGraw Hill, 2013), Gamification by Design (2011) and Game-Based Marketing (2010), as well as the Founder and Editor-in-Chief of the industry’s primary publication, GamificationCo and the host of the popular interview webseries/podcast GameRev. In addition, Gabe helped co-design live-event gamification platform Livecube and co-founded strategy/design consultancy Dopamine where he works with leading brands to drive customer and employee engagement. Zichermann’s talks, workshops, books and courses have inspired an entire generation of marketers, customer loyalty experts, HR professionals, strategists and product designers to make the world a more fun and engaging place. When he’s not traveling around the world lecturing, Gabe can be found cooking, eating and photographing his food from his home base in Los Angeles.