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News Round Up

With Valentine’s Day around the corner, it would be rude not to lovingly applaud the innovation of some of our favourite brands’ campaigns. Here’s a selection of our favourite news this week:

Addicted to Snapchat yet? From geo filters to quirky lenses that spice up your selfie, the app is popular among millennials. This Valentine’s Day, Pepsi Max will be one of the first UK brands to partner with Snapchat to allow users to turn their selfies into ‘Chelfies‘ – ‘cherry-flavoured’ selfies- through an animated filter.

If Snapchat is not your thing, Skype and Sir Paul McCartney collaborated to offer you innovative ‘Mojis‘ emoticons to better express your love online. The singer lent his musical genius to a set of ten Mojis from a Sumo wrestler playing Cupid to a romantic gifts-giving octopus.

While some dating websites match potential dates with complex algorithms, Tesco this year is matching singles based on their shopping basket. The online 2-minute ad acts as a social experiment that wants to find out whether shopping baskets are a factor in matchmaking. Although the initiative is original, it had mixed reviews on twitter.

And if you ran out of ideas for your date, Addison Lee suggests an innovative last minute Valentine’s date with a range of ‘CupidCabs‘. Embark on a Mercedes car for a 90-minute tour of London’s most romantic spots as you sip Moet and snack on premium chocolate. Even if you forget the roses and Valentine’s Card, Addison Lee has got you covered. All of this for £40, not bad for a last minute date!