Presented by Jeff Dubberley & Scott Koblyk, Cygnus Applied Research
YMCA of the USA & NAYDO have embarked on three-year Pilot Project with 10 different YMCAs from across North America to test and evaluate different strategies and approaches for increasing supporter revenue and enhancing donor retention. The first year’s results are in and they are exciting. Collectively, the YMCAs in the Pilot Project have significantly increased their annual campaign revenue, improved supporter engagement and are on-track to increase overall supporter numbers by making a few simple changes to the ways in which appeals are positioned to prospects and donors stewarded between campaigns.
Learn more about the necessary strategies for increasing donor support, and the statistical evidence that these approaches genuinely work in YMCAs of all shapes and sizes.

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Preparing & Handling the Membership Draft

with Solutions Analyst, Lauren Golden
You will learn about the Membership Dues Cycle, the Due Pre-Calculat...