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Spotify: 2018 Unwrapped

Spotify: 2018 Unwrapped

It’s the most wonderful time of the year: Spotify’s end of year marketing campaign - better known as ‘Wrapped’ - is here. And as our users have come to enjoy and anticipate, we’re using playful creative to offer a moment of reflection about the role that music and Spotify play in their lives and in culture, while telling universal stories that create a sense of community. Since its inception in 2016, ‘Wrapped’ has underscored the impact of Out of Home advertising, and how digital brands are embracing the medium more than ever before.

Launching today, November 28, the campaign will be live across OOH, digital and social in markets worldwide including Australia, Brazil, Canada, Colombia, Denmark, France, Germany, Indonesia, Mexico, Philippines, the US and in the UK. Fun fact: more than 50 artists, including Ariana Grande, Post Malone and Shakira with Maluma, will be featured in the campaign.