Which may sound like a lot… but for a medium format camera and three lenses… that’s not bad. You’re getting over $19,000 worth of stuff for $17,500. And you get the other goodies of course…

It is not a huge discount, maybe 10% overall, but it’s a discount on Hasselblad product nonetheless… which is a bit of a rare event and certainly offers anybody who was contemplating jumping into the world of medium format a good way to enter.

Maybe this is Hasselblad’s attempt to be proactive and protect its market share as more and more equipment options open up for consumers… or maybe they’re just trying to move inventory before the release of a new camera body. Who knows. Not me.

Anyways, the kit comes out at the end of September… and it may be a good way for you to save a buck or a thousand.