First Look: organise Videos On Your iPad With Squrl

There is a lot happening on the iPad. One of the coolest new things is called “AirPlay.” What does it do? It lets you push video to your Apple TV with the click of a button.

Today Squrl brings Hulu, YouTube and Netflix (amongst others) to the AirPlay table. This is very significant. My video watching behaviour has changed more in the past month since getting Squrl and another iPad app that’s coming tomorrow than it has since I first got a Tivo years ago.

Video, it seems, is everywhere. From Hulu to Netflix to YouTube to Vimeo, keeping track of it all can be a daunting task. Squrl is solving that problem with innovative ways to capture and curate video from the Internet.

“There are a lot of different video choices and a lot of different video apps,” explains Mark grey, CEO and Co-Founder of Squrl. “We believe that users want to centralize that and want to manage that better. So with the plethora of video that’s now available…and more and more content starting to go a la carte, people need a better way to manage that and manage across all those different video experiences.”

Squrl allows you to aggregate and organise videos in one location. You can bookmark videos you find while browsing the web on your iPad, Mac or PC. You can capture any video that you tweet or retweet. And you can forward video links via email to your email address that Squrl provides, and the system will add the videos to your collection.

Discovery is also a big part of the service, as you can find new videos in several different ways. First, you can search the curated content that’s already within Squrl. “We believe that this next evolution of video is about people that are watching videos starting to curate that content into meaningful collections,” says grey. “We allow you to search that.” The second way is to search any given web site, such as Netflix. Finally, you can subscribe to someone else’s content and receive push notifications when videos have been added to their collections.

“What we’re hoping to do with Squrl,” explains grey, “is make [managing video] fun and easy as opposed to what it is today.”