The secrets to a
successful website

Almost every business needs an engaging website to communicate with their customers over the Internet. However, many businesses fail to make the most of their online space. Here are Flare Media’s top five tips to help you create a website that works.

1. Get straight to the point
The Internet is an incredibly fast-paced environment so you don’t have a lot of time to engage and communicate with your online customers. Visitors to your website want to find what they’re looking for quickly, so make sure you clearly outline what your business is about and the products and services you have on offer.

2. Use colour wisely
Make sure the colour scheme of your website is in line with your business branding and use bright colours in moderation. Splashes of vibrant colour speak volumes, so there’s no need to overdo it. As a guide, limit the number of colours on your website to two or three different shades and use them consistently across all the pages.

3. Keep it simple
Simplicity and consistency are essential for a seamless website design. Use a consistent font size and style throughout your website and avoid unnecessary distractions such as flashing text or fancy animations. You want to make the experience of visiting your website as easy and enjoyable as possible, so choose a simple design over one with lots of complicated navigation.

4. Use sub headings
The key to making your content easy to read and digest is breaking it down into smaller sections. Use subheadings, short paragraphs and punchy sentences to grab the attention of your readers. This layout style will also make it easy for your visitors to scan through content and find what they’re looking for, without being turned off by large chunks of text.

5. Include essential information
Always make sure you’ve included all the basic information about your business. This includes a complete list of your contact details, a map or easy-to-follow directions to your location, your opening hours, and any other relevant information.

Flare Media designs elegant and functional websites for businesses throughout New Zealand – so if you’re planning to launch a new website or refresh an existing one, please contact us today.