October 13 was biggest day in company history: Amazon India

Two times bigger than The Great Indian Freedom Sale, says spokespersonVarun Jain | ETRetail | October 14, 2015, 17:55 IST

"Our biggest day was two times bigger than our previous bigger day which was The Great Indian Freedom Sale and four times bigger than the peak of last Diwali," said the spokesperson.October 13, the first day of the 'Great Indian Festive Sale' was the biggest day yet in the history of Amazon India, a company spokesperson said, without disclosing total figures.

The etailer is running a mega sale for five days till October 17 to compete with 'The Big Billion Days' sale of its rival Flipkart and Snapdeal's 'Diwali Sale' that are also on at the same time.

Amazon India said it served its customers without any technical glitches on the big day.

Flipkart, India's biggest etailer, earlier said it had sold 10 lakh products in the first 10 hours of its sale. The highest traffic on the Flipkart website emanated from Bengaluru, Delhi and Chennai among metros and Ludhiana, Lucknow and Bhopal among other cities.

While Amazon India is conducting the sale on both its website and mobile application, unlike Flipkart which is running an app-only sale, Amazon also saw 70% traffic coming from mobile phones. The company said it attracted lakhs of new customers from Aurangabad, Malappuram, Dhanbad, Kannur, Tiruchirappalli, Jamshedpur and other cities.

According to the company's spokesperson, the first day of the sale was a big occasion for small and medium business owners in India as sellers witnessed eight to 10 times jump in their daily sales.

Snapdeal, which conducted a sale of electronic goods on October 12 also announced that the sale had exceeded its expectation with an overwhelming response from customers across the country. The company recorded an increase of 17 times in revenue and was set to cross $100 million (about Rs 651 crore) in sales by the end of the day, it said.