// Statistics

Stad Antwerpen - Trash tunes

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Turning trash bins into jukeboxes

Context

There are over 4000 trash bins in the city of Antwerp. Unfortunately, people don’t always notice them. This results in urban litter.

Idea

To remind people to keep the city clean, we rewarded them instantly when using trash bins. By turning them into jukeboxes, you hear a musical quote from a famous song. This personal interaction reminds you that keeping the city clean is a fun and positive action.

Result

Not only did people notice the bins more in the streets, in areas where jukeboxes were placed urban litter dropped by 65% (as measured by the City of Antwerp). The Trash Tunes made headlines in every Belgian newspaper and were a news item on the main national TV channels and abroad. A national radio station even turned the Trash Tunes into a game where people could suggest lyrics.