Since the rise of social media and the introduction of Google’s search algorithms (Florida, Panda and Penguin), it has long been argued by many that SEO will eventually die. Experts have stated that search engines want to take precedence of quality content and things like Facebook and Twitter.

Many websites have published infographics depicting the death of SEO, the failed predictions over the years and the who, what, why and how it will enter the abyss of obscurity. Just like the endless list of failed doomsday predictions, there is a growing amount of pessimism that SEO will actually get pounded by asteroids, drowned by floods and burned in volcanoes, though web designers, journalists, bloggers and freelance columnists would love for it to be true

It has been concluded that SEO will never die due to a few factors: it still makes money, it provides a landscape for customers and potential clients and it offers benefits for Internet users. All of this means, at least to some, that SEO is eternal and can still make or break a website.

A quick search on Google will show users that there are thousands of Internet marketing and SEO companies on the web; all of them offering services from social media marketing to local search optimization to mobile SEO.

NationalPositions is one of these SEO companies out there that offer these very same services that have proven to be crucial and successful. Established in 2004, it has completed the SEO work for global companies such as Walmart, Samsung and Land Rover. It has also been named one of the fastest growing companies in the country, a positive indicator for a website trying to gain a footing in the enormous World Wide Web.

Meanwhile, there are other fraudulent SEO websites that offer cheap services, located in foreign countries, and don’t even offer link building as part of their monthly services. These will eventually shut down as consumers wise up – a dependable product or service will stick around for a long time.

With Google penalizing websites without unique content and the heavy competition in the SEO industry, companies like NationalPositions have to stay on top of the latest news, strategies and ideas in the SEO world to make sure their clients get ranked at the top of Google and Bing.

The $100 billion industry has also proven that you cannot cheat the system nor offer fraudulent services, another reason why a business like NationalPositions has been near the top for nearly a decade.

Even if a website tries to establish a huge social media following by creating 1,000 fake accounts, the team at Google will eventually discover it by using Twitter’s data, which it purchased, and Facebook’s internal API.

Any attempts at getting to the top of Google within 24 hours, submitting your website to thousands of search engines (don’t you just use Google, Bing and Yahoo!?), email solicitations and article submissions will prove to be futile.

If you’re interested in the world of SEO and have a website that you are interested in generating eyeballs, do your research first, read customer reviews and understand what SEO actually is before you jump in the sea full of SEO fish (or sharks).