Podcast

Fostering the right mindset to build a Globally Relevant Brand

On this episode, we discuss four negative belief structures, which you need to go about weeding out of your company. So that you can create an atmosphere that enables you to develop a globally relevant brand.

This episode is not intended for brands that are already global, but rather for the startups, the SMEs ( Small and Medium-sized Enterprises ), the family businesses and every brand in India who is not a global brand but who exist in a market of global brands.

03:10 – Point 1: Stop Thinking in the Pond.

04:12 – Unlike street cricket, in business, you can’t make up your own rules.