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Avios Launches Its Unmissable Sale

LONDON, UNITED KINGDOM--(Marketwired - Jan. 13, 2014) - Today Avios launches its unmissable January sale. Savvy members of the global British Airways Executive Club and the UK Avios Travel Rewards Programme will benefit from travel deals offering up to 50% off Avios on selected economy flights, hotels, car hire and more.

The limited edition offers will roll out from Monday, 6th January 2014 and be available for between 48 and 72 hours only before the next offer launches. Member anticipation is set to soar across the two week promotion period1 as, in a further twist, the sale items will remain "secret" until they go live on www.avios.com and www.ba.com/ecoffers. With the big ticket items not revealed until the day they launch, Avios collectors can benefit from a number of significant Avios discounts across many travel rewards throughout the sale period.

To take part, members in-the-know just need to look out for emails announcing the latest offer is live and visit www.avios.com or www.ba.com/ecoffers, or check out British Airways' and Avios' Twitter posts and Avios' Facebook page throughout the sale to find out more about the sale items and how to book. They must be quick though as they will need to take advantage of the offer before the next one launches just hours or days later. To help ensure members don't miss out, Avios has created a special online calendar which can be downloaded from the websites to alert them to the offers going live.

Paul Clarke at Avios comments: "Avios will be rolling out some fantastic unmissable deals over the fortnight offering Avios collectors the chance to get 2014 off to a great start with a special trip or holiday to look forward to. The limited edition aspect to the sale means that we will be able to reward members with a higher number of offers throughout the period than a more traditional sale; so there is sure to be something to meet everybody's travel wish-list."

The Avios January sale runs from Monday 6 January 2014 to Monday 20 January 2014 for UK Avios Travel Rewards Programme members and from Monday 6 January to Saturday 18 January 2014 for British Airways Executive Club members. To book, Avios collectors should go online to www.avios.com or www.ba.com/ecoffers.

Notes to Editors

To book by telephone members of the Avios UK Travel Rewards Programme only can book via its UK Customer Contact Centre on 0844 49 333 99.

Avios can be collected when booking flights with British Airways, Iberia or oneworld® partner airlines as well as on international hotel chains stays, holidays and car rental and on everyday purchases through partners. Avios can be redeemed for travel rewards including flights with premium airlines such as British Airways and Iberia, hotel accommodation worldwide and car hire.

1 Promotion runs from Monday 6 January 2014 to Monday 20 January 2014 for UK Avios Travel Rewards Programme members and from Monday 6 January to Saturday 18 January 2014 for British Airways Executive Club members.