" TAGbrands developed
a brand identity for
XIFM that accentuated its First in the
World offering "

XIFM

The Ecole Superieure des Affaires (ESA) launched the XIFM Masters degree in
Islamic Financial Management with a mission to educate managers of Islamic and
conventional banks on how to assess risks, evaluate the performance of and be able
to make effective decisions in the field of Islamic financial products.

TAGbrands developed a brand identity for XIFM that accentuated its “First in the
world” offering as well as its international recognition and status amongst universities
worldwide. The brand reflects an academic feel and a call for action for all enthusiasts
willing to pursue a career in this field.