Shapps’ campaign skirmish

The Tories' 'Time to end Labour's something for nothing culture' poster

There’s long been a sense on the Tory side that the party’s campaigning isn’t as sharp as it should be, that CCHQ isn’t up to the job. The Ashcroft target seats campaign was so valued not just because of the money but because of the organisational and management muscle behind it.

The new Tory Chairman Grant Shapps was sent to CCHQ in the reshuffle with instructions to address the place’s institutionalised incompetence. The early signs are encouraging. When Labour announced that it was launching a campaign in the 60 seats where the number of people on working tax credits, which are only going up by 1%, was larger than the Tory majority, Shapps had a Tory response in place in each of those seats by the time Labour’s campaign actually launched. Tellingly, the Tories are trying to emphasise that anyone in work is better off overall because of the increase in the personal allowance. The Tories know that while the public is keen for a tougher approach to those on on out of work benefits, its attitude to those on in work benefits is very different.

Significantly for the next election campaign, both the Labour and Tory campaigns are running only in these 60 seats. Internet advertising enables the parties to precisely target ads to particular seats. Expect to see a lot more of this in the 2015 campaign.

There is only so much you can do when you have to cheerlead for 2 bozos like Cameron and Osborne………..The Statler and Waldorf of politics

Hexhamgeezer

So, Cameron thinks Shapps is the one to inspire the party to election victory?

Is he some kind of $#!t Whisperer who can turn your programme into electoral gold?

telemachus

Cycek

Daniel Maris

Grant Shapps – cookhouse washer up promoted to Field Marshal.

Don’t expect any miracles on the battlefield from him.

telemachus

You agree with me that we should return to Warsi

Colin

Who’s we ?

Daniel Maris

Telemachus seems to be having one of his fits of the “vapours” where he imagines everyone including himself is a member of the Conservative Party.

http://www.coffeehousewall.co.uk/ Coffeehousewall

Telemachus has already outed himself as a member of the Labour Party on several other web forums, and if I remember he also described how he enjoyed visiting his local mosque. But of course he is a collective, a mind possessed by various demons, and the ‘personal’ facts revealed at any one time only reflect the person who is on duty at the time.

Rhoda Klapp

Campaigning provides a bit of a conundrum when the better you explain your policies, the less popular they are. Usually at that point you fall back on your record in office…

Heartless etc.,

Sorry James, – only one message worth reporting now: that the H2B has graciously quit the Westminster scene – or been booted out – and taken up his post with the EUSSR. Anything else is like yesterday’s cold and discarded leftovers.

telemachus

And remember the Mitchell debacle

Shapps said that the police federation, which is running a campaign against government police cuts, was behaving like a trade union?
He implied the police were telling lies and nice friend thrasher was being sorely used
Why then did Andrew resign?