A cognitaive approach, however, may not be adequate to explain
the meaning of multimedia or visual art.
As observed in [Semiotics]:

basic geometrical shapes

... basic geometrical shapes have always been a source
of fascination, even of religious awe.
And our scientific age is no exception.

Artistic speculation may lead to an absolutist interpretation
of geometric shapes, or as stated in [Semiotics]:

nervous system

(basic geometrical shapes) have been thought to have the power
to directly affect our nervous system, for instance by the
constructivist artist Gabo: the emotional force of an absolute shape is unique
and not replaceable by any other means ...

A well-established theory of meaning is provided by semiotics,
which distinguishes between signifier(s) and signified(s):

semiotics -- a theory of meaning

signifier -- sign/symbol

signified -- what is referred to

According to [Semiotics], meaning is the relation between signifier and signified.
Semiotic theory may be applied to the domain of language and speech, which is its original domain
of application, as well as to the visual domain.
Hovever, for the visual domain there seem to some obstacles.
One question is whether semiotic theory applies to the visual domain.
But another issue is, according to [Semiotics], that in our culture
the visual domain seems to be inferior to the linguistic domain.
[Semiotics] raise the question:

semiotic modes

... is the move from the verbal to the visual
a loss, or a gain?

Yet, in a brilliant turnover, where they establish the viablity of
semiotics for the visual domain, they invert the possible inferiority of
the visual domain into a position where it may potentially be superior to language, asking whether

complexity

... it has to be handled visually,
because the verbal is no longer adequate?

To strengthen their argument, they even point to the hidden multi-modality
of written texts, that is the use of images and sensorial impressions
hidden in the written word(s):

multimedia

the multi-modality of written texts has, by and large, been ignored,
whether in educational contexts, in linguistic theorizing,
or in popular common sense.
Today, in the age of multimedia, it can suddenly be perceived
again.

In this way the not only establish a firm position for
visual semiotics, but at the same time
raise the issue of literacy, visual literacy that is,
as an essential skill related to the place of visual
communicatin in the semiotic landscape:

quotes

myth of transparency -- visual communication is always coded!

literacy -- standards for semiotic order

semiotic modes -- text, visual, auditive, ...

computer technology -- central to semiotic landscape

semiotic activities -- production, transformation, development

semiotic landscape

the place of visual communication in a given society can
only be understood in the context of, on the one hand,
the range of forms or modes of public communication available
in that society, and, on the other hand, their uses and valuations.

As recognized by politicians and educators, visual literacy or media literacy
is to be regarded an essential skill in our media-driven (information) society,
not only to be able to cope with information,
but also to determine what is right or wrong,
to be able to distinghuish between being manipulated and being informed!

The meaning of such expressions is goverend by the relation between the signifiers,
or in other words, the formal properties of the artefact.

Such formal properties also play a role in what has been called modality
in section 11.3.
According to [Semiotics], modality is strongly related to the reliability of (visual)
messages:

modality

one of the crucial issues in communication is the question of
the reliability of messages.
Is what we see or hear true, factual, real, or is it a lie,
a fiction, something outside reality?
To some extent the form of the message itself suggests the answer.

In orther words, modality may be taken as a veracity marker,
that is an indication of how a message is meant, as serious, ironic, sarcastic, or realistic ...

Modality may also be expressed by a choice of what [Semiotics] call a
coding orientation, which determines, as we have discussed in section 11.3,
what counts as real:

coding orientation

technical/scientific -- effectiveness, blueprint

sensory -- pleasure principle is dominant

abstract -- used by socia-cultural elite

naturalistic -- dominant common sense paradigm of realism

Coding orientation, in other words, subtly implies a judgement
on what is considered real, that us relevant!

the politic(s) of meaning

With the introduction of new media, including film, television,
and more recently computer games, concern will be expressed with the
loss of tradional values.
As an example, film, as well as its succecor television may be criticised:

aesthetics of shock

it is within the realm of probability that the shock,
which Walter Benjamin diagnosed as being film's aesthetic innovation,
will undergo renewal and intensification with far more sophisticated means.

A fortiori, television, and the habit of recording everything, making
our private lives public is subject to criticism:

voyeurism

the most obvious symptom of this loss of distance will be a voyeuristic,
dissecting penetration of representations of objects and bodies.

[Film], for example, comments on television as a great achievement,
and yet seems to experience it as a loss:

TV

for the first time in the history of man's striving for understanding,
simultaneity can be experienced as such, not merely
translated as a succession in time.

sensory stimulation

although the new victory over time and space represents an
impressive enrichment of the perceptual world, it also favors
a cult of sensory stimulation which is characteristic of the
cultural attitude of our time.

What the loss entails becomes clear, when convenience and accessibility
is compared with the effort required by more tradional ways of thinking:

when communication can be achieved by pointing with the finger, however,
the mouth grows silent, the writing hand stops and the mind shrinks.

In other words, [Film] fears that our traditional intellectual values,
and perhaps even skills, will be lost.
Although written more than half a century ago, these precautions are reminiscent
to the concerns expressed by parents and educators nowadays.

%:@- new media
It is not easy to either do away with these concerns, nor to fully agree with them.
However, given the developments in the new media, the community web sites,
the availability of online games, the potential danger of addiction to games,
and perhaps even the use of wikipedia to do schoolwork,
there seems to be some reason for concern.

From a slightly more political perspective, we may ask ourselves, following
[VirtualArt]:

channels

... the decisive questions remain: who controls the channels,
who distributes right of access, and who exercises economic and political
authority over the networks?

Not to be led astray by false media dreams, but having confidence in our autonomy
and the autonomy of our children.
As observed in [VirtualArt] our vision(s) may be wrong:

visions

... the history of technological visions is the history of our dreams,
our vagaries and our errors.
Media utopias fluctuate, often occurring in a magical or occult ambience.

Yet, our visions represent our dreams, and
the new media do provide us with
a new creative realm of reality.
Principally, multimedia and game technologies are enabling technologies,
enabling the development of the (digital) culture of the 21th century.
Not only in our western world, for our own children, but also
in developing countries, which should not fall victim to
a digital divide.

example(s) -- multimedia in africa

End of 2006, we were asked to participate in a joint project with ethiopian
universities to develop a multimedia curriculum for these
universities. In developing such a curriculum we should stick
to the principles outlined below:

... the curriculum should emphasise basic principles,
and to the extent possible employ open standards and open source.
Practical assignments must be centered on local culture,
and stimulate the young talent to explore innovative
applications for cultural heritage, serious games and artistic
expression.

where, what & why

where -- Ethiopia & VU

what -- introduction multimedia

why -- to develop curriculum

environment

low end computers -- windows, linux

elementary skills -- programming, design

assumptions

open source -- flex 2 sdk, Delta3D

open standards -- XML, X3D

basic principles -- exploratory development

targets

local -- present local cultural heritage

serious -- develop serious game(s)

benefits -- promote local culture and commerce

These statements express thye situation beforehand.
At the time of writing the project has not been started, due to a delay
caused by one of the candidate tutors from the ethiopian dropping out.

research directions -- humour in games

For presenting Clima Futura to the jury of the scientific communication contest,
we decided to have three central presenters (anchors) and an expert-panel (choir),
that may comment on detailed scientific or technical issues. The presentation,
stressed the multi-disciplinary approach,
covers the following topics, in the order of listing:

presentation

philosophy -- pathos, ethos, logos

trailer -- drama, apocalyptic, appeal to player

climate star -- scientific issues & game play

game development -- architecture and project plan

Although it too early to look back, we may on reflection
ask attention for another potential pitfall, that endangers any educational game,
once aptly expressed by Sartre in his criticism of l'esprit de serieux.
Indeed, we may become too serious!
As a potential line of research that may support the design and development of Clima Futura,
we refer to an ontology of humour, [Humour],
that may be taken as a guideline to avoid the common pitfall of serious games.
In brief, [Humour] distinguishes between three theories of humour, that each denote
a particular function of humour:
relief theory, which explains humour as a reduction of stress,
superiority theory, which asserts that humour has a social function,
as a means to enforce the norm of a group or culture,
and incongruity theory, which relates humour to the discovery
of hidden meanings.
We leave it to the imagination of the reader to establish in what way
the various types of humour may be put to effect in the climate issue,
or for that matter in any serious game.