This site aims to plug a gap in the outbound market. It looks at call center and telemarketing issues on a global basis, including best business practices, and technological and legislative developments.

Outbound Focus came into being some years ago to promote responsible
outbound dialing practices with the aim of protecting the industry which was, and still is, in danger of being terminally damaged through bad dialing practices.

The long overdue actions taken by the US federal authorities
to curtail bad dialing practices in the US have gone some way
towards establishing a much healthier outbound market there,
and have had a major impact on thinking and practices in other
countries.

In the latest issue of our newsletter we have looked
at what other countries are doing, and we continue to make the
case for responsible dialing on a global basis.