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Vendor Landscape: In-Room Tablets

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Your Challenge

Compounding this with the lack of integration with hotel systems and multichannel or omnichannel solutions, mobile applications cause a disconnected marketing message and have a poor overall impact on the guest experience.

Our Advice

Critical Insight

When integrated with the property management system (PMS) and other hospitality tools, in-room tablets can collect and utilize guest information and behaviors to create personal experiences as well as targeted marketing promotions for hotel services and amenities. Additionally, by displacing traditional printed marketing collateral and optimizing energy management via in-room control integrations, most hotels are seeing significant ROIs quickly after deployment.

Hoteliers need to be aware of the commitment to an in-room tablet solution – they require a team, whether provided by the vendor or the hotelier, to manage the actual hardware and provide technology support.

Impact and Result

In-room tablets are used more frequently than mobile applications, garnering anywhere from 40-50 unique page views per guest per day. When combined with the ability to collect and utilize guest data to promote targeted hotel services and amenities through analytics and business intelligence and the ability for hotels to displace traditional printed marketing collateral and improve energy management, hotels are seeing significant ROIs quickly after deployment.

Save time and money by using Info-Tech’s Vendor Landscape to understand what’s new in the hospitality in-room tablet market and compare and contrast the major vendors.

Shortlist the solutions based on your feature requirements, paying close attention to integration capabilities particularly with PMS, POS, and in-room control systems.

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