This companion DVD takes up where the book Marketing With Digital Video leaves off by showing real life examples from a diverse selection of successful business videos. The techniques and concepts you’ll learn include:

Sell the Sizzle Not The Steak

See a stunning example of how to create romance and excitement in a marketing video.

Use Other Peoples’ Footage

See how spectacular public domain footage from the U.S Government and other sources was used to produce an extremely effective video for less than $200.

Short Marketing Videos Are Better

See why a six and half minute video succeeds where others twice the length failed.

Give Your Viewer Clear and Concise Benefits

Presenting viewer benefits is critical to the success of a business video. Discover which benefits will get and keep your viewers attention.

Use Testimonials To Sell

Whether in the form of a letter, email or live video, testimonials are dynamic sales tools. You’ll see how just how to use them to sell more products, services or ideas.Start Today! Use the techniques in this video to put your own business videos on the fast-track path to success.

What others say…

“The strategies in your video are amazing and I’ve been in the business for over 30 years.” – Jim Crispi, Director of Photography”Hal Landen’s enthusiasm and clear explanations are contagious. His book and new video have helped us to produce a series of consumer videos for our new mail order division.” – Sandy H. Lightwave Inc.

“I really enjoyed the video. It explains the nuts and bolts of what I’m trying to do. Now I can show my wife the overall picture. That alone was worth the price.” Jerry Bulota