Chennai, 13th March, 2019: In continuation to establishing the beginning of a new era of content for the Tamil speaking audience, COLORS Tamil is all set to celebrate its first anniversary milestone with the launch of an innovative singing reality show, called ‘Singing Stars’. A show that focuses on the ‘strength of a relationship’, will feature unique duos come together and give enthralling performances in unison. The show is set to premiere on 16thMarch, Singing Stars will air every Saturday and Sunday at 8:00 PM only on COLORS Tamil.

Singing Stars is a unique music reality show that is set to take the Tamil television space by storm with never-before seen format, curated to spruce up the primetime entertainment content and cater to the evolving tastes of audience. The disruptive format entails contestants rendering musical numbers and competing on the grand stage in pairs. The duo will be adjudged by an eminent panel of judges basis their rendering of musical compositions, style of singing and the harmony between duo.

“Within the inaugural year, COLORS Tamil has built a strong bond with our viewers. Over the course of the last one year we have provided variety, quality and immersive programming that managed to strike a chord with the viewers,” said Mr. Anup Chandrasekharan, Business Head of COLORS Tamil. “Singing Stars is yet another unique reality show that not only presents one’s singing talent but also conveys the positive aspect of the relationship of the duo. The viewers will experience the significance of high level of emotion, energy, synergy and support through this show.” He added.

Helmed by a star-studded panel of judges, the show will also mark music director, Santhosh Narayan’s foray into the Tamil television space as a judge along with celebrated Singers Shakthisree Gopalan and Singer Ananthu on the panel.

Commenting on the show launch, Music Director Santhosh Narayanan said, “I am delighted to be joining hands with COLORS Tamil for a path breaking show like Singing Stars and this is an exciting way to mark my debut in the TV space. Music helps many to channelize energy into creating beautiful things and push boundaries. COLORS Tamil has showcased the same through creating an innovative show like Singing Stars and this is set to pave way for a sea change not only in the television space, but music industry as a whole. The kind of talent we have unearthed in this journey is astounding and the affinity showcased by each pair during their performance is simply soulful.”

Adding to this, celebrated singer Shakthisree Gopalan said, “The onset of our journey with Singing Stars has indeed been a refreshing experience. We traveled the length and breadth of the state in search of these hidden gems. The extent to which they sing in harmony is amazing. Singing Stars will give music reality show a new face and is sure to entertain the audience. I am excited and pumped up for an enticing musical journey with Singing Stars.”

Popular play back singer Ananthu added to this by saying, “I am very happy to be part of COLORS Tamil’s latest offering to the viewers. Singing Stars is a format that will transform music reality space and bring to limelight some remarkable talents. I have been waiting for a show that will challenge young singers so that they achieve their true potential. Singing Stars with its innovative format will definitely provide a platform for aspiring singers to achieve their dreams.”

The journey of Singing Stars to unearth the hidden gems of Tamil Nadu began earlier this year and 14 pairs were handpicked by a team of qualified professionals from across age categories ranging between 08 to 60 The show is set to be spread across 12 weeks and telecast over the primetime slot of 8:00 PM to 09:30 PM. Catch this unique and scintillating show only on COLORS Tamil starting this 16th March 2019. The channel is available in all leading cable networks and on all DTH platforms – Sun Direct (CH NO 128), Tata Sky (CHN NO 1555), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO 553).

About COLORS Tamil: Launched in the month of February 2018, COLORS Tamil is the youngest family entertainment channel from Viacom18 that thrives to entertain Tamil speaking viewers, around the globe, through distinctive and most powerful stories that empathize, inspire and celebrate a woman and her family. Positioned as “Idhu Namma Oru Coloru”, COLORS Tamil primarily focuses on storytelling and matches the heritage of the traditionally rich Tamil Nadu culture with qualitative and innovative programming. Some of our flagship programs that were aired are Velunachi, Arya’s Enge Veetu Maapilai, COLORS Super Kids and Oru Kadhai Paadatuma Sir. Some of the exciting shows currently on air are Dance versus Dance, COLORS Comedy Nights, fictions shows Oviya, Sivagami, Vandhal Sridevi, Perazhagi and Thirumanam.

About Viacom18: Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.

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