The New York Times Finally Catching on to Secret of Internet Success: Cats

November 12, 2010

In this trying era of journalism and media, there is only one surefire route to success: Cats. Those mangy scratchanimals have proven to be “content gold,” as some random New Media Guru has surely, at some point, said somewhere. It would look as if the New York Times is finally picking up on this.

It has taken four highly qualified engineers and a bunch of integral equations to figure it out, but we now know how cats drink. The answer is: very elegantly, and not at all the way you might suppose.

Lest you be unconvinced the Times isn’t out solving the mysteries of the universe, there is both a chart and a video regarding the matter of cats drinking. This is real:

And yet, their video on cats drinking is not embeddable! They know better than to just make their best stuff ripe for the picking. Why not making a gallery of cute cats drinking, as opposed to just forcing readers to get all caught up in this science “mumbo” “jumbo”?