Google has finally made its new Pixel smartphones official, with their new Google Assistant at the heart of the new Pixel smartphone, the first smartphone on the market with Assistant built in. Pixel will be completely unlocked on the Google Play Store.

Google is putting a big push behind Pixel, with the industrial design to the user experience has been designed by Google. The rear glass provides 'personality and character' to Pixel, with a subtle edge from t op to bottom keeping the smartphone thin where your hand grips it - oh and no camera bump, with Google making a dig at the iPhone.