Take a deep dive into the findings of the seventh annual State of Creator Economy report, which yields the national Marketer, Creator and Consumer sentiments about the Influencer and Content Marketing industry via independent metrics and voice.

Thinking Differently Do you ever wonder why most of your best ideas come to you in the shower? Have you ever pitched a new idea to watch it diluted or killed as it moves through the processes? Ever wanted to know how Walt Disney came up with the idea for a Disneyland or how Netflix completely revolutionized the movie rental industry? Or perhaps found yourself amazed at how some brands develop killer insights that enabled them to break into major new categories. Building on over 25 years of experience with the Walt Disney Co. around the globe, most recently as Vice President of Innovation & Creativity, Duncan will lead an immersive, engaging forum that will not only answer these questions, but leave you with the tools to take on your own challenges in new and different ways that deliver tangible results.

Secret Weapon of StorytellersTelling a good story is essential to creating compelling content–but how do you know when a story is working? Award-winning novelist Emmy Laybourne presents a simple diagnostic tool to measure the success of any story. Using funny clips from YouTube, she illustrates the most common storytelling problems and discusses how to recognize them in any medium, from blog posts to snapchats to marketing presentations!

Hyper-Personalization: The Key to the Wider Marketing FunnelToday’s marketers need to create two-way, hyper-personalized interactions to be successful. This presentation will challenge you to think about how the buyer’s journey has changed and how marketers need to adapt. Learn what you need to do to widen your funnel and move prospects through it with personalized communications.

Humanizing B2B Social: Connecting with real people in a machine-driven world Only the most captivating content can stand-out and influence a tech-savvy audience. Kelsey will showcase learnings from managing brand social content at Hewlett Packard Enterprise and share innovative tactics anyone can employ, whether they have a small business, are in the Fortune500, or are looking to grow their personal brand.

Go Boldly: Rebranding through the power of real life storiesOur enemy is not the competition, our enemy is indifference. Brands suffer because they get caught in a “sea of sameness” where everyone sounds the same, thinks the same and talks the same. Rebranding a 78 year old B2B company to focus on the consumer is a bold move – but to move forward, and continue to grow, Mercury Marine had to boldly do what others in the marine industry wouldn’t do. But it all starts with a story — YOUR story, YOUR experience and YOUR belief that the brand can CONFIDENTLY deliver an adventure that will be remembered for a lifetime. You’ll learn how Mercury Marine broke tradition to create a new one and how influencers and journalists can create the same confidence in their audience by making a few bold moves.

Measuring Influencer Marketing Success: What really matters to brandsTraditional Media Values and Engagement Metric KPI’s are consistently changing, so how do stay ahead and not get distracted with vanity metrics? Hear what really matters to brands, influencers and most importantly your audience while learning how to gain momentum going into 2017.

Make Your Own Game: Business Building in the Choose Your Own Adventure Economy.

Companies of all sizes and buyers of all types are faced with more choice than ever before. Where should you market? What should you sell? Who is your ideal buyer? How should you configure your business for success? And what exactly IS success for you? From business operations to sales/marketing and communications/customer service, dive into a look at the new today, the potential tomorrow, and what it takes to get there. Join Chris Brogan for an engaging and thought provoking talk with actionable takeaways and more.

YouTube Sights & SoundsWhether it’s product reviews, unboxing videos, hauler videos, how-to on beauty or fashion, YouTubers around the world are sharing opinions, providing inspiration, and helping each viewer research and make decisions on what products to buy.

Saturday, February 11th

Time

Session

Speaker(s)

8:00 AM

Registration & Exhibitor Booths Open

9:00 AM – 9:15 AM

Welcome Back

9:15 AM – 9:45 AM

Outrageous TrustTrust is the currency of the information marketplace and the foundation of productive, fulfilling and profitable relationships. Relationships are the resource by which we achieve our objectives. Earning trust is completely your responsibility. Trust is built one person, one relationship, and one step at a time. Outrageous Trust is an attitude, an expectation, and a system to strengthen and enhance every relationship. The program teaches people to: 1) better understand how trust works, 2) become more intentional about building and restoring trust, and 3) live by a set of guiding principles that create a high trust culture. The outcomes associated with Outrageous Trust contribute to more fulfilling relationships, greater profitability, stronger retention, reduction of costs, enhancement of your brand, and advocacy. Outrageous Trust is the next step to strengthening your relationships, your culture, your performance, and your results.

Snapchat for Creators and InfluencersDescription: With 200 million users and 10 billion daily video views, Snapchat is one of the fastest growing and most engaged social platforms. In this session, social media strategist Carlos Gil will show you how to get started on Snapchat for business, including strategies for building your following, examples of notable brands using the platform, why re-purposing Snapchat content across other platforms is important and actionable steps for creating micro-content for short-form storytelling, and how to land brand sponsorships. You will walk away from this session with actionable insights which will help gain up to 25% higher engagement per post on Snapchat over other social networks as well as an understanding of converting Snapchat views to website traffic and sales.

Let there be live.Online Activations, Communities, Platforms, Sponsors, and Talent. A case study exploring new media trends using live streaming, social networks and the marketing of eyeballs everywhere.

Thoughts and Prayers: Social Media and Crisis CommunicationFrom viral brand disasters to national tragedies, social media rules for controlling your message when crisis strikes. We will examine several case studies for lessons and discuss some PR industry best practices for leveraging the social platform during crisis.

Influencer and Brand Legal Compliance: Striking the Balance Between Innovation and RegulationFrom PewDiePie to fashion bloggers to Kim, regulators have increased their scrutiny of influencer campaigns. In this fast-paced session, hear what lessons can be learned from these actions and what to expect in the future.

Challenging Assumptions in Creative Problem-Solving (To Achieve Airness)For creative professionals, there’s that dreaded moment where it feels like you’ve hit a brick wall. You’ve looked long and hard at the problem, but every answer that comes out feels rote and uninspired. In his role as Senior Social Media Community Manager at ad agency Callahan Creek, Eric Melin applies appropriate brand voice and solves customer problems creatively every day, but the biggest creative challenge of his life was the road to becoming an Air Guitar World Champion. Dissecting the very real strategy behind a very unreal competition may be absurdly specific, but the themes in this talk are broad, and will resonate with anyone in the creative field who has come up against extreme mental block.

The days of begging for likes are over. The customer economy is all about doing likable things. As the network gets smarter and smarter, it’ll know your favorite places before you do, and share those with the world – when the world is looking. So if your friends are looking for a restaurant in New York City, and you live there, it’ll show them the places you hangout, automatically, because logic suggests that if you go there a lot, you like the place, and your friends usually like what you like. What does this mean for your business? It means that it’s time to start focusing on the customer experience – Without that, no amount of advertising, marketing, or SEO will save you. Your audience will learn: The five rules of the customer economy, Why speed matters, How to stay “top-of-mind” in every customer’s mind, from beginning to end, How snake people, as well as Generations Z and Alpha are consuming content, and how you can get in front of them.

Modern Leadership: The 5 Habits to Success & Happiness in a WiFi WorldLeaders in the Exponential Age are made—not born. We are also living in the golden age of data and disruption, and the key to winning in this golden age is grasping the 5 Habits that all successful leaders practice to achieve success and happiness. Embracing these habits will help you become more productive, reduce stress and drive success. With pioneering video-storytelling techniques, this motivating message from Erik Qualman is entertaining, educating, and empowering.

All of us love to get as many likes, views and shares as possible. The problem is that too many people begin creating towards those rather than for what is in their heart. My hope is that you’ll leave this talk inspired to create more of what satisfies you, rather than what feeds the algorithms.

Take a deep dive into the findings of the seventh annual State of Creator Economy report, which yields the national Marketer, Creator and Consumer sentiments about the Influencer and Content Marketing industry via independent metrics and voice.

Do you ever wonder why most of your best ideas come to you in the shower? Have you ever pitched a new idea to watch it diluted or killed as it moves through the processes? Ever wanted to know how Walt Disney came up with the idea for a Disneyland or how Netflix completely revolutionized the movie rental industry? Or perhaps found yourself amazed at how some brands develop killer insights that enabled them to break into major new categories. Building on over 25 years of experience with the Walt Disney Co. around the globe, most recently as Vice President of Innovation & Creativity, Duncan will lead an immersive, engaging forum that will not only answer these questions, but leave you with the tools to take on your own challenges in new and different ways that deliver tangible results.

Telling a good story is essential to creating compelling content--but how do you know when a story is working? Award-winning novelist Emmy Laybourne presents a simple diagnostic tool to measure the success of any story. Using funny clips from YouTube, she illustrates the most common storytelling problems and discusses how to recognize them in any medium, from blog posts to snapchats to marketing presentations!

Today’s marketers need to create two-way, hyper-personalized interactions to be successful. This presentation will challenge you to think about how the buyer’s journey has changed and how marketers need to adapt. Learn what you need to do to widen your funnel and move prospects through it with personalized communications.

2:30 PM – 2:45 PM

Break

2:45 PM – 3:00 PM

Humanizing B2B Social: Connecting with real people in a machine-driven world

Only the most captivating content can stand-out and influence a tech-savvy audience. Kelsey will showcase learnings from managing brand social content at Hewlett Packard Enterprise and share innovative tactics anyone can employ, whether they have a small business, are in the Fortune500, or are looking to grow their personal brand.

Our enemy is not the competition, our enemy is indifference. Brands suffer because they get caught in a “sea of sameness” where everyone sounds the same, thinks the same and talks the same. Rebranding a 78 year old B2B company to focus on the consumer is a bold move – but to move forward, and continue to grow, Mercury Marine had to boldly do what others in the marine industry wouldn’t do. But it all starts with a story -- YOUR story, YOUR experience and YOUR belief that the brand can CONFIDENTLY deliver an adventure that will be remembered for a lifetime. You’ll learn how Mercury Marine broke tradition to create a new one and how influencers and journalists can create the same confidence in their audience by making a few bold moves.

Traditional Media Values and Engagement Metric KPI's are consistently changing, so how do stay ahead and not get distracted with vanity metrics? Hear what really matters to brands, influencers and most importantly your audience while learning how to gain momentum going into 2017.

4:00 PM – 4:45 PM

Make Your Own Game: Business Building in the Choose Your Own Adventure Economy.

Companies of all sizes and buyers of all types are faced with more choice than ever before. Where should you market? What should you sell? Who is your ideal buyer? How should you configure your business for success? And what exactly IS success for you? From business operations to sales/marketing and communications/customer service, dive into a look at the new today, the potential tomorrow, and what it takes to get there. Join Chris Brogan for an engaging and thought provoking talk with actionable takeaways and more.

Whether it's product reviews, unboxing videos, hauler videos, how-to on beauty or fashion, YouTubers around the world are sharing opinions, providing inspiration, and helping each viewer research and make decisions on what products to buy.

Saturday, February 11th

Trust is the currency of the information marketplace and the foundation of productive, fulfilling and profitable relationships. Relationships are the resource by which we achieve our objectives. Earning trust is completely your responsibility. Trust is built one person, one relationship, and one step at a time. Outrageous Trust is an attitude, an expectation, and a system to strengthen and enhance every relationship. The program teaches people to: 1) better understand how trust works, 2) become more intentional about building and restoring trust, and 3) live by a set of guiding principles that create a high trust culture. The outcomes associated with Outrageous Trust contribute to more fulfilling relationships, greater profitability, stronger retention, reduction of costs, enhancement of your brand, and advocacy. Outrageous Trust is the next step to strengthening your relationships, your culture, your performance, and your results.

Description: With 200 million users and 10 billion daily video views, Snapchat is one of the fastest growing and most engaged social platforms. In this session, social media strategist Carlos Gil will show you how to get started on Snapchat for business, including strategies for building your following, examples of notable brands using the platform, why re-purposing Snapchat content across other platforms is important and actionable steps for creating micro-content for short-form storytelling, and how to land brand sponsorships. You will walk away from this session with actionable insights which will help gain up to 25% higher engagement per post on Snapchat over other social networks as well as an understanding of converting Snapchat views to website traffic and sales.

From viral brand disasters to national tragedies, social media rules for controlling your message when crisis strikes. We will examine several case studies for lessons and discuss some PR industry best practices for leveraging the social platform during crisis.

11:45 AM – 12:00 PM

Influencer and Brand Legal Compliance: Striking the Balance Between Innovation and Regulation

From PewDiePie to fashion bloggers to Kim, regulators have increased their scrutiny of influencer campaigns. In this fast-paced session, hear what lessons can be learned from these actions and what to expect in the future.

For creative professionals, there’s that dreaded moment where it feels like you’ve hit a brick wall. You’ve looked long and hard at the problem, but every answer that comes out feels rote and uninspired. In his role as Senior Social Media Community Manager at ad agency Callahan Creek, Eric Melin applies appropriate brand voice and solves customer problems creatively every day, but the biggest creative challenge of his life was the road to becoming an Air Guitar World Champion. Dissecting the very real strategy behind a very unreal competition may be absurdly specific, but the themes in this talk are broad, and will resonate with anyone in the creative field who has come up against extreme mental block.

The days of begging for likes are over. The customer economy is all about doing likable things. As the network gets smarter and smarter, it'll know your favorite places before you do, and share those with the world - when the world is looking. So if your friends are looking for a restaurant in New York City, and you live there, it'll show them the places you hangout, automatically, because logic suggests that if you go there a lot, you like the place, and your friends usually like what you like. What does this mean for your business? It means that it's time to start focusing on the customer experience - Without that, no amount of advertising, marketing, or SEO will save you. Your audience will learn: The five rules of the customer economy, Why speed matters, How to stay "top-of-mind" in every customer's mind, from beginning to end, How snake people, as well as Generations Z and Alpha are consuming content, and how you can get in front of them.

Leaders in the Exponential Age are made—not born. We are also living in the golden age of data and disruption, and the key to winning in this golden age is grasping the 5 Habits that all successful leaders practice to achieve success and happiness. Embracing these habits will help you become more productive, reduce stress and drive success. With pioneering video-storytelling techniques, this motivating message from Erik Qualman is entertaining, educating, and empowering.

All of us love to get as many likes, views and shares as possible. The problem is that too many people begin creating towards those rather than for what is in their heart. My hope is that you'll leave this talk inspired to create more of what satisfies you, rather than what feeds the algorithms.

Take a deep dive into the findings of the seventh annual State of Creator Economy report, which yields the national Marketer, Creator and Consumer sentiments about the Influencer and Content Marketing industry via independent metrics and voice.

Do you ever wonder why most of your best ideas come to you in the shower? Have you ever pitched a new idea to watch it diluted or killed as it moves through the processes? Ever wanted to know how Walt Disney came up with the idea for a Disneyland or how Netflix completely revolutionized the movie rental industry? Or perhaps found yourself amazed at how some brands develop killer insights that enabled them to break into major new categories. Building on over 25 years of experience with the Walt Disney Co. around the globe, most recently as Vice President of Innovation & Creativity, Duncan will lead an immersive, engaging forum that will not only answer these questions, but leave you with the tools to take on your own challenges in new and different ways that deliver tangible results.

Telling a good story is essential to creating compelling content--but how do you know when a story is working? Award-winning novelist Emmy Laybourne presents a simple diagnostic tool to measure the success of any story. Using funny clips from YouTube, she illustrates the most common storytelling problems and discusses how to recognize them in any medium, from blog posts to snapchats to marketing presentations!

Today’s marketers need to create two-way, hyper-personalized interactions to be successful. This presentation will challenge you to think about how the buyer’s journey has changed and how marketers need to adapt. Learn what you need to do to widen your funnel and move prospects through it with personalized communications.

Humanizing B2B Social: Connecting with real people in a machine-driven world

Only the most captivating content can stand-out and influence a tech-savvy audience. Kelsey will showcase learnings from managing brand social content at Hewlett Packard Enterprise and share innovative tactics anyone can employ, whether they have a small business, are in the Fortune500, or are looking to grow their personal brand.

Our enemy is not the competition, our enemy is indifference. Brands suffer because they get caught in a “sea of sameness” where everyone sounds the same, thinks the same and talks the same. Rebranding a 78 year old B2B company to focus on the consumer is a bold move – but to move forward, and continue to grow, Mercury Marine had to boldly do what others in the marine industry wouldn’t do. But it all starts with a story -- YOUR story, YOUR experience and YOUR belief that the brand can CONFIDENTLY deliver an adventure that will be remembered for a lifetime. You’ll learn how Mercury Marine broke tradition to create a new one and how influencers and journalists can create the same confidence in their audience by making a few bold moves.

Traditional Media Values and Engagement Metric KPI's are consistently changing, so how do stay ahead and not get distracted with vanity metrics? Hear what really matters to brands, influencers and most importantly your audience while learning how to gain momentum going into 2017.

Make Your Own Game: Business Building in the Choose Your Own Adventure Economy.

Companies of all sizes and buyers of all types are faced with more choice than ever before. Where should you market? What should you sell? Who is your ideal buyer? How should you configure your business for success? And what exactly IS success for you? From business operations to sales/marketing and communications/customer service, dive into a look at the new today, the potential tomorrow, and what it takes to get there. Join Chris Brogan for an engaging and thought provoking talk with actionable takeaways and more.

Whether it's product reviews, unboxing videos, hauler videos, how-to on beauty or fashion, YouTubers around the world are sharing opinions, providing inspiration, and helping each viewer research and make decisions on what products to buy.

Saturday, February 11th

Time

Session

Speaker(s)

8:00 AM

Registration & Exhibitor Booths Open

9:00 AM – 9:15 AM

Welcome Back

9:15 AM – 9:45 AM

Outrageous Trust

Trust is the currency of the information marketplace and the foundation of productive, fulfilling and profitable relationships. Relationships are the resource by which we achieve our objectives. Earning trust is completely your responsibility. Trust is built one person, one relationship, and one step at a time. Outrageous Trust is an attitude, an expectation, and a system to strengthen and enhance every relationship. The program teaches people to: 1) better understand how trust works, 2) become more intentional about building and restoring trust, and 3) live by a set of guiding principles that create a high trust culture. The outcomes associated with Outrageous Trust contribute to more fulfilling relationships, greater profitability, stronger retention, reduction of costs, enhancement of your brand, and advocacy. Outrageous Trust is the next step to strengthening your relationships, your culture, your performance, and your results.

Description: With 200 million users and 10 billion daily video views, Snapchat is one of the fastest growing and most engaged social platforms. In this session, social media strategist Carlos Gil will show you how to get started on Snapchat for business, including strategies for building your following, examples of notable brands using the platform, why re-purposing Snapchat content across other platforms is important and actionable steps for creating micro-content for short-form storytelling, and how to land brand sponsorships. You will walk away from this session with actionable insights which will help gain up to 25% higher engagement per post on Snapchat over other social networks as well as an understanding of converting Snapchat views to website traffic and sales.

From viral brand disasters to national tragedies, social media rules for controlling your message when crisis strikes. We will examine several case studies for lessons and discuss some PR industry best practices for leveraging the social platform during crisis.

Influencer and Brand Legal Compliance: Striking the Balance Between Innovation and Regulation

From PewDiePie to fashion bloggers to Kim, regulators have increased their scrutiny of influencer campaigns. In this fast-paced session, hear what lessons can be learned from these actions and what to expect in the future.

For creative professionals, there’s that dreaded moment where it feels like you’ve hit a brick wall. You’ve looked long and hard at the problem, but every answer that comes out feels rote and uninspired. In his role as Senior Social Media Community Manager at ad agency Callahan Creek, Eric Melin applies appropriate brand voice and solves customer problems creatively every day, but the biggest creative challenge of his life was the road to becoming an Air Guitar World Champion. Dissecting the very real strategy behind a very unreal competition may be absurdly specific, but the themes in this talk are broad, and will resonate with anyone in the creative field who has come up against extreme mental block.

The days of begging for likes are over. The customer economy is all about doing likable things. As the network gets smarter and smarter, it'll know your favorite places before you do, and share those with the world - when the world is looking. So if your friends are looking for a restaurant in New York City, and you live there, it'll show them the places you hangout, automatically, because logic suggests that if you go there a lot, you like the place, and your friends usually like what you like. What does this mean for your business? It means that it's time to start focusing on the customer experience - Without that, no amount of advertising, marketing, or SEO will save you. Your audience will learn: The five rules of the customer economy, Why speed matters, How to stay "top-of-mind" in every customer's mind, from beginning to end, How snake people, as well as Generations Z and Alpha are consuming content, and how you can get in front of them.

Modern Leadership: The 5 Habits to Success & Happiness in a WiFi World

Leaders in the Exponential Age are made—not born. We are also living in the golden age of data and disruption, and the key to winning in this golden age is grasping the 5 Habits that all successful leaders practice to achieve success and happiness. Embracing these habits will help you become more productive, reduce stress and drive success. With pioneering video-storytelling techniques, this motivating message from Erik Qualman is entertaining, educating, and empowering.

All of us love to get as many likes, views and shares as possible. The problem is that too many people begin creating towards those rather than for what is in their heart. My hope is that you'll leave this talk inspired to create more of what satisfies you, rather than what feeds the algorithms.