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Louisville’s Culinary Scene Showcased in Virtual Reality

Saturday, August 27, 2016

TSNN News

The Louisville Convention & Visitors Bureau has launched its first 360-degree virtual reality video featuring one-of-a-kind augmented reality graphics and a unique take on the 360-degree viewing experience.

The video highlights the destination’s award-winning culinary scene and is the first of three virtual reality projects to be released in the coming months.

Viewers are immersed in a culinary journey from farm to fork as they are guided through 10 local establishments including 8UP, Crescent Hill Craft House, Harvest, Jack Fry’s, Mike Linnigs, Monnik, Proof on Main, The Table, the Village Anchor and Woodland Farms.

The Louisville CVB partnered with local firm Videobred to create the video.

“Video is so much more than just great shots, it’s about a story. We’ve been blessed in Louisville with a great culinary story that Videobred was able to capture and turn into an experience unlike anything we’ve done before, from farm to kitchen to table, hats off to them” said Zack Davis, director of marketing at the Louisville CVB.

Jamie Pence, owner of Videobred and editor on this project, said, “360 is the ultimate immersive storytelling tool. Emerging Virtual Reality (VR) technologies place the audience in the middle of the scene. This viewer immersion differentiates VR from typical video storytelling by creating an entirely new audience experience. 360 stories encourage viewers to revisit a story multiple times and often creates stronger and more enduring connection between the viewer and the content.

Another advantage of this nascent technology is accessibility of content on a multitude of devices allowing VR content creators to deliver innovative stories to a broad audience without the viewer making an additional investment in new technology.

As a technology and a storytelling tool, VR is in its infancy and Videobred is excited to be at the forefront of this revolution.”

The Louisville CVB is using this shareable, cutting edge technology to engage with millennial travelers who are expected to account for half of all global travel spend by 2020.

Louisville’s many memorable eating and drinking experiences provide this demographic with the authentic local experiences they demand from a destination.