Having established a partnership with the Financial Conduct Authority (FCA) to support their development and being in late discussions with Equifax for commercial agreement, Amplifi is well on their way to soon becoming a notable player in the FinTech space.

Moxi (Lifestyle)

MOXI is an AI butler for your social life, creating a leading group experience planner accessed via your favourite messaging app.

Envision Doodle on steroids. Delivering collaborative decision making paired with easy group payments, MOXI controls the entire user experience journey to disrupt the £96Bn group experience market in the UK. Revenue is generated with a freemium model as well as all in-app transactions.

Like any good butler, MOXI proactively seeks to understand the needs of your group and anticipates desires and outcomes, thus directly generating demand and providing a truly personalised service.

Cash Coach (FinTech/Gaming)

Cash Coach is an AI tool that uses advanced analytics to give people monthly saving challenges, using gamification mechanics to promote member motivation.

Connect your bank accounts to the encrypted app and get a complete overview of your finances. Pick your difficulty level (easy, medium or ambitious), and the app will break down your monthly challenge into custom weekly saving goals.

At the end of each week, you are ranked on your saving performance, and since through the data visualization tools, one can easily track and analyse their progress.

The current industry landscape

Whilst there has been a lot of stigma over the last few years with respect to the effectiveness of AI, it is clear that the use cases are widespread. Forbes recently published an articleoutlining their views on the role and development of AI/ML in 2020, which due to the rapidly decreasing costs of the hardware (e.g. GPUs) and expertise needed, will democratise the access and utility of sophisticated AI.

All of the start-ups listed above have the potential to drastically improve the current processes in place, whether its fintech, gaming, regtech, lifestyle, or whatever else it may be, AI will undoubtedly have a significant role to play for an array of purposes from improved user experience (UX) to using large data sets to make more informed (business) decisions.

If you'd like to find out more about any of the startups here, or potentially invest, contact us.