Anthony Cirillo

Experiences become stories, which really are perceptions of the actual experience translated. Stories spread by word of mouth, amplified by social media. Stories make people fall in love, or hate, with a product or service. Stories are the marketing. Marketing impacts revenue.

The international attention over the incident concerning an independent living facility's refusal to give CPR, as a matter of policy, has inspired a lot of clutching of pearls regarding long-term care's medical ethics. There were a few big facts that got left out of the original reporting.

Anthony Cirillo has been named the new National Healthcare Channel Partner of CEO2, a"whole-system solution" consulting company. Cirillo, a Fellow of the American College of Healthcare Executives, consults with hospital and healthcare systems and is the president and "Chief Evangelist" at FastForwardConsulting.

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