#Sinatra100 x Uber

The worldwide Frank Sinatra centennial celebration continues with a New York City activation and integration with the global transportation mobile app, Uber.

New York - December 8, 2015 - On Frank Sinatra's Saturday, December 12th birthday, a fleet of vintage vehicles will be available for request through the Uber app in Manhattan, transporting passengers in a classic style synonymous with Sinatra. Users who enter the promo code FRANKSFLEET in their Uber app will unlock the "SINATRA" option to request a free ride in one of these vintage vehicles starting at 12pm. When connected with a driver, passengers will be transported to their destinations in timeless Sinatra style, complete with an inspiring listening experience of Ol' Blue Eyes classics. The promotion will be available from 12pm to 8pm EST in Manhattan below 59th Street. Participating cars are limited, and demand will be high.

2015's yearlong SINATRA 100 centennial celebration already features Capitol/UMe's acclaimed, career-spanning Ultimate Sinatra collection; two official centennial books; The GRAMMY Museum's sweeping Sinatra 100 exhibit; The Recording Academy®, AEG Ehrlich Ventures and CBS' "Sinatra 100 - An All-Star GRAMMY Concert" broadcast by CBS on December 6th; HBO’s Alex Gibney-directed ‘Sinatra: All Or Nothing At All’ documentary, re-airing on December 12; special programming on SiriusXM’s Siriusly Sinatra channel this weekend; and a special, limited edition Sinatra Century blend by Jack Daniel’s. These and many other major events and special releases, both official and unofficial, are commemorating the Chairman of The Board's 100th birthday this December 12th -- a perfect occasion to celebrate in style if there ever was one. Enjoy the ride.

An icon who forever epitomizes the American dream, Frank Sinatra continues to have an immeasurable influence on popular culture: music, film, art, theatre, fashion and beyond. Sinatra was a true one-of-a-kind personality whose incredible achievements continue to inspire greatness in others.

Throughout his six-decade career, Sinatra performed on more than 1,400 recordings and was awarded 31 gold, nine platinum, three double platinum and one triple platinum album by the Recording Industry Association of America. Sinatra demonstrated a remarkable ability to appeal to every generation and continues to do so; his artistry still influences many of today’s music superstars. He also appeared in more than 60 films and produced eight motion pictures.

Sinatra was awarded Lifetime Achievement Awards from The Recording Academy, The Screen Actors Guild and the National Association for the Advancement of Colored People (NAACP), as well as the Kennedy Center Honors, the Presidential Medal of Freedom and the Congressional Gold Medal. Today, he remains a legend and an inspiration around the world for his contributions to culture and the arts.

For more information about Frank Sinatra, visit sinatra.com and follow on Twitter at @FrankSinatra.