Radio ga-ga over Paa!

COFFEE BREAK: Amitabh Bachchan, watched by Vidya Balan, signs autographs on a mug for Radio Mirchi listeners at the radio station studios

Auro’s aura takes over Radio Mirchi

SANAYA CHAVDA Times News Network (BOMBAY TIMES; December 7, 2009)

Auro’s aura charmed Radio Mirchi listeners as Amitabh Bachchan, in the voice (if not the avatar) of his character from Paa — last Friday’s hit release from Big Pictures and AB Corp — had the 98.3 FM’s airwaves humming with excitement. Just as the film took over the box office, so did Auro the Mirchi studios as Bachchan, accompanied by actress Vidya Balan, did an enthralling sonmother act for the leading radio station.

Bachchan, who was asked about his experience of going on radio as against before the camera, said, “Radio is about speed, improvisation, quick-witted repartee, the dexterity of managing several jobs almost simultaneously, knowledge of the software and the computerisation of all equipment … and just the effort in keeping it going at an unimaginable speed… it’s simply incredible!” Subsequently, delighted by his experience at Radio Mirchi where the staff dressed in school uniforms and sang the Auro signature tune for him, Bachchan wrote on his blog, “The world of radio is a world by itself. Large, progressive, personal, full of fun and full of under 25 year olds… overwhelming and so, so endearing.”
To get more updates on Paa and listen to its music, tune into Radio Mirchi 98.3 FM. You can also get a chance to win attractive Paa merchandise from the movie.