2012 Marketing Packet

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2012 Marketing Packet

2012 Marketing Packet
Available in Ontario contact Cottonwood Agency
www.cottonwoodagency.com
[email protected]
Platinum Award, World Spirits Competition:
“Best of Show”
Liqueurs & Aperitifs category
Distributed in Ontario
by Cottonwood Agency
Judges Comments: Rhythm ROCKS!!!!!
www.phoenixraceway.com - Thursday, September 10, 2009
Phoenix International Raceway and Rhythm Liqueur two brands that are synonymous with high-energy recreation
and fun - have joined forces as partners. he smooth citrus
blend of Rhythm Liqueur will be available to NASCAR fans
at Phoenix International Raceway beginning this November,
as PIR and distribution partner Hensley Co. have welcomed
Rhythm to PIR's extensive team of corporate partners.
"We are delighted to welcome Rhythm into the PIR family,"
said PIR President Bryan Sperber. "This is a great product
that race fans can enjoy at the track, at home and wherever
they go out to have fun."
The brand has been getting a lot of media attention for hosting and
sponsoring events for celebrities such as Keri Hilson, Jamie Foxx,
Kyries Hebert, Debbie Allen, Akon, Jeezy, Sean Garrett, Pooch Hall,
Mike Epps, Deion Branch and a cast of others; partnering with major
companies such as BET, Playboy, NASCAR, Sprite and Dole,
and hosting red carpet events and suites for events such as the BET
Awards, BET Hip Hop Awards, Grammy Awards, Album Release
Parties, SEA Awards and the Winter Music Conference; and being the
featured product in DJ Khaled’s, “All I Do is Win – REMIX” featuring
Busta Rhymes, Nikki Minaj, Fabolous, Fat Joe, P.Diddy and Jadakiss,
DJ Khaled’s, “Welcome to My Hood” featuring Lil Wayne, Rick Ross,
T-Pain and Plies, The Game’s, “Pot of Gold” featuring Chris Brown,
DJ Drama’s “Oh My Remix” featuring Trey Songz, Tity Boi, and Big
Sean, Trina’s “Red Bottoms” and most recently Verse Simmonds and
Kelly Rowland’s “Boo Thang”.
Available in Ontario contact Cottonwood Agency
www.cottonwoodagency.com
[email protected]
RHYTHM is a unique super premium liqueur made with a complex blend of 23 different
citrus flavors, resulting in an aroma and taste reminiscent of a perfectly ripe pomelo. It's
not really a vodka, rum, gin or any of the other main spirits, yet it's unlike most of the
other liqueurs in that it contains twice the alcohol per volume. At 70 proof, this versatile
"hybrid" infusion can replace a wide range of spirits in traditional cocktails, and also
integrates easily with mixers. It's a fantastic choice for anyone into flavored vodka or
looking to liven up an old classic.Rhythm is also infused with a high concentration of
both B6 and B12, which have been found to aid in hydration when drinking.
Rhythm Liqueur received outstanding product placement in the new DJ Khaled
" All I Do Is Win" Remix song and video featuring music artists DJ Khaled, Busta Rhymes,
P Diddy, Rick Ross, Fabulous, Nikki Minaj, Jadakiss and Fat Joe. One day after its release
it has already ranked 34th on iTunes and is steadily climbing; reaching hundreds of
thousands if not millions of plays/downloads over the next 2-3 months. The exposure
that the brand receives from this placement nationally and internationally should allow
drastic increases in sales in both the on-premise and off-premise markets. With additional
tie-ins to NASCAR, star studded events at the Playboy Mansion and features on the Bravo
Channel with the Real Housewives of Atlanta, it makes complete sense why Rhythm has
experienced a rapid growth in the short time since its' launch in late 2008.
Available in Ontario contact Cottonwood Agency
www.cottonwoodagency.com
[email protected]
Urban Marketing Strategy
Rhythm has built relationships within the music industry to gain access to influential urban ar
Since the summer of 2010 Rhythm has successfully leveraged relationships with key people
in the music industry to appear in music videos, songs and become part of influential events.
Rationale for Music Industry Partnership
History has shown consumers influenced by urban culture are more apt to spend their disposable
income on products promoted to them via these channels. This is supported by the following:
Hypnotiq
o Obtained music video placements and song endorsements
o Sales increased from 50,000 cases to 850,000 cases inside of two years following
endorsements and placements
Courvoisier Cognac
o Busta Rhymes releases “Pass The Courvoisier” as a single
o Courvoisier saw 18% sales growth after the song’s release
o Courvoisier was unable to keep up with demand; other brands saw positive spillover
impact
Available in Ontario contact Cottonwood Agency
www.cottonwoodagency.com
[email protected]
Past Events and Highlights
2012 Voted World’s Best Tasting Liqueur
2011 Video Placement—Trina “Red Bottoms” (Video shot in Miami, yet to be released).
2011 Video Placement—Verse Simmons and Kelly Rowland “Boo Thang” (Over 1 million downloads). Debuted
on 106 & Park, BET reaches over 90 million households.
2011 Video Placement—DJ Drama, Big Sean and Trey Songs “Oh My Remix” (Over 2 million downloads).
Debuted on 106 & Park, BET reaches over 90 million households.
2011 Video Placement—The Game and Chris Brown “Pot of Gold” (9.3 million downloads). Debuted on 106 &
Park, BET reaches over 90 million households.
2011 Video Placement—DJ Khaled “Welcome to My Hood” Original (Over 25 million online downloads).
Debuted on 106 and Park, BET reaches over 90 million households.
2011 Grand Hustle Hip Hop Awards Bock Party, Atlanta, GA
2011 BET Hip Hop Awards
2011 SEA Awards, Memphis, TN
2010 Video Placement—DJ Khaled “All I Do Is Win” Remix (over 10 million online
downloads). Debuted on 106
and Park, BET reaches over 90 million households.
2010 Video Placement—
2010 NASCAR Cups Race at Phoenix International Raceway
2010 SuperBowl—Miami, Florida
2009 NASCAR Cups Race at Phoenix International Raceway
2009 BET Hip Hop Awards After Party at The Compound hosted by P. Diddy (included
BET Hip Hop Awards Host Mike Epps, Usher, Ludacris, Mario, Busta Rhymes,
Nelly, Omarion and a host of NFL and NBA stars) in Atlanta, Georgia
2009 Feature on Atlanta Housewives Show (nationally syndicated)
2009 Indy 500 Celebrity Party hosted by Mario Lopez Sponsored by RHYTHM Liqueur
in Indianapolis, Indiana
2009 Multi feature on Hot Mixology
2009 Konvict Weekend hosted by Akon in Atlanta, Georgia
2009 Winter Music Festival in Miami, Florida
2009 The Official Jaime Foxx After Party
(included Ludacris and Nelly) at Dreamz
Atlanta, Georgia
2009 The Official Jamie Foxx After Party at
Velvet Room in Atlanta, Georgia
2009 Velvet Room Sundays (Ludacris, Nelly
and Usher) in Atlanta, Georgia
2009 Keri Hilson Birthday Party in New York,
New York
2009 Stars and Stripes Playboy Party at the Playboy Mansion
2009 Halloween Party at the Playboy Mansion
2009 Kim Kardashian NFL Draft Party in
New York, New York
2009 Feature in Playboy Magazine
2009 Akon Birthday Party in Miami, Florida
2009 Busta Rhymes Party in Miami, Florida
Available in Ontario contact Cottonwood Agency
www.cottonwoodagency.com
[email protected]
THURSDAY, JULY 1, 2010
Liquor Group gets the Rhythm
July 1, 2010 Jacksonville, FL – RJS Spirits selected Liquor Group Wholesale, Inc. (Publicly Traded: LIQR) to
introduce Rhythm branded liqueur to the Florida market. Rhythm is no ordinary beverage, it is the
“New Premium” 70 proof citrus liqueur; the perfect blend of 23 different citrus flavors infused with caffeine,
ginseng, taurine, damiana, B6 and B12. “Rhythm is the first product of its type, there really is nothing to
compare it to…" says RJS Spirits co-founder Jeff Freiberger “…it is in our opinion the most versatile and
mixable product on the market today.” This flavor-blend was developed by Dave Dafoe of Pro-Liquitech,
the creator of Jones Sodas flavors and Brown Foreman’s (NYSE: BF) Jack Daniels® Country Cocktails® line.
Rhythm is ready-to-mix with beer, straight up, on the rocks, in shots and in signature/traditional juice cocktails.
Rhythm has established itself as the “One-Drink-Fits-All” spirit of today.
Rhythm is what flows through you: connecting your life, your music, your image, and your taste.
Rhythm Liqueur received outstanding product placement in the new DJ Khaled "All I Do Is Win" Remix song
and video featuring music artists DJ Khaled, Busta Rhymes, P Diddy, Rick Ross, Fabulous, Nikki Minaj, Jadakiss
and Fat Joe. One day after its release it has already ranked 34th on iTunes and is steadily climbing; reaching
hundreds of thousands if not millions of plays/downloads over the next 2-3 months. The exposure that the
brand receives from this placement nationally and internationally should allow drastic increases sales in
both the on-premise and off-premise markets. With additional tie-ins to NASCAR, star studded events at the
Playboy Mansion and features on the Bravo Channel with the Real Housewives of Atlanta, it makes complete
sense why RHYTHM has experienced a rapid growth in the short time since its’ launch in late 2008.
Liquor Group’s June 2010 opening order exceeded $500,000 worth of Rhythm, and that inventory has
depleted rapidly. Lowell Newman, Liquor Group's Vice President and Product Manager noted that placement
is not an issue with this brand: “We have opened more than 1000 accounts for this product in Florida in less
than 10 business days…” demonstrating that Rhythm will be strong competition for many established brands,
and is yet another of the thousands of brands currently being represented by Liquor Group companies
throughout the US.
Plans are already in the works for expanding
the sales of Rhythm to other states within the
Liquor Group distribution network.
POSTED BY LIQUOR GROUP AT 2:25 PM