– “Make the idea easy to find (SEARCHABLE) and easy to tell (SPREADABLE)”

– “Engagement has more worth than Attention”

– “The Audience is always right”

– “We don’t want 1000 channels, we want the one we want to watch”

– “Safe’s Advertising gets ignored. It’s the beginning of the end for repetitive advertising”

– “Telling and Selling is dead”

De hecho, creo que hay 2 grandes frases y verdades que son las siguientes…“Content isn’t the king… Conversation is king.. Content is just something to talk about” y “Advertising is the price you pay for not realizing the value of building your passionate tribe”.