News: Drinks by the Dram 2018 Advent Calendar selection

Drinks by the Dram 2018 Advent Calendar selection

It’s that time of the year where some of us vaguely start to ponder the coming festive season (others prefer to ignore it till December 24th!). When it comes to whisky, there’s a couple of things I like to now consider traditions, and the Drinks by the Dram Advent Calendar selection is one of them for sure! So here’s the info of what’s available in the 2018 range…

Following on from the success of 2017 with sales increasing by almost 75% year on year, Drinks by the Dram has refreshed its calendar line up and is pleased to reveal its 2018 offering, including new themed packaging, exciting collaborations and plenty of ways to ensure you countdown to Christmas in style.

This year some of Drinks by the Dram’s Advent Calendars have taken on a global feel, each featuring the finest liquids from different countries, all wrapped in unique, themed packaging. In the collection there’s the classic Whisky calendar, The Tequila calendar, The Scotch Whisky calendar, The Bourbon calendar, The Rum calendar and The Gin calendar — each containing 24 wax-sealed 30ml drams of fine global spirits.

Without giving too much away (we all know Father Christmas won’t visit if you open all of your calendar at once), there are some very exciting tipples to be discovered behind these doors. Enjoy rare spirits, award-winning expressions and distinguished drams from all around the world.

Whisky lovers are in for a treat with this year’s calendar offering; in the Old & Rare Advent Calendar you’ll find truly exceptional expressions, including The Blended Whisky Company’s XL Blend – aged for over 40 years and extra large in intense flavours.

The best-selling original Whisky calendar returns this year in festive red packaging, and inside you’ll find 24 delicious drams including the highly sought-after Lost Distilleries Blend Batch 8 from The Blended Whisky Company, and the incredible Japanese Nikka Whisky from the Barrel. And, new to the line-up for this year is the World Whisky Advent Calendar, showcasing exceptional whiskies from around the globe – try whiskies from Ireland, Japan, Taiwan, England, India and more.

For gin enthusiasts, there’s a whole host of calendars to tantalise the taste buds, and after the huge success of last year’s calendar, That Boutique-y Gin Company has once again teamed up with Drinks by the Dram to bring you 24 incredible gins to count you down to Christmas. Behind these doors you’ll discover gins with interesting botanicals, incredible flavours and unique concepts. Sample award-winning expressions from boutique producers, and even get into the festive spirit with Yuletide Gin, containing gold, an entire gingerbread house and even Christmas tree needles.

“Our Drinks by the Dram advent calendars have become an annual Christmas essentials for many consumers, along with the tree, turkey and festive jumpers,” said James Griswood, Senior Product Manager, Drinks by the Dram.

“We see great loyalty for these calendars, and a large number of consumers come back year after to year to treat themselves to one. With stunning new designs this year, on a range of our best sellers, they look better than ever and also make the perfect gift for any drinks enthusiast.”

Drinks by the Dram first launched its line of advent calendars in 2012, starting with The Whisky Advent Calendar. Since then the range has grown year-on-year, always showcasing the most exciting liquids across each category and price bracket.

This year the full Drinks by the Dram Advent Calendar range includes Whisky, Premium Whisky, Old & Rare Whisky, Very Old & Rare Whisky, World Whisky, Scotch Whisky, Bourbon, Japanese Whisky, American Whiskey, Irish Whiskey, Single Cask Whisky, Gin, Vodka, Rum, Cognac, Tequila, Armagnac, Mezcal and Absinthe.

In addition, the calendar range sees some exciting collaborations including with That Boutique-y Whisky Company, That Boutique-y Gin Company, Origin, Douglas Laing, Glenfarclas, The Hot Enough Vodka Co and The Gin Foundry, whose in-demand Ginvent calendar returns for another year.

The Drinks by the Dram 2018 Advent Calendars are available to pre-order from 31 Dover, Beer Hawk and Master of Malt, and will be available from all good drinks retailers shortly. RRPs range from £99.95 to £9,999.95.