ASHI Diamonds Appoints New Sales Rep for the Pacific Northwest

Ron Delger brings 35 years of sales and marketing experience to the post

New York City–based ASHI Diamonds, which services more than 1,000 independent jewelers in North America, has added a new player to its team.

Ron Delger, a sales and marketing veteran with more than 35 years of industry experience, has been appointed sales representative and marketing consultant for the Pacific Northwest region. The territory includes Washington, Oregon, Idaho, Montana, Wyoming, and Alaska.

Delger’s appointment is, according to a company statement, “part of ASHI’s marketing and expansion strategy that will enable the company to better service independent jewelers in the United States…. Ron’s extensive sales and marketing experience make him a perfect addition to the ASHI sales team. He will work with independent jewelers in developing their merchandising and marketing strategies to grow their businesses and build their brands.”