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Overview

Fashion is not just about shopping - it is about having a full understanding of what motivates people to buy. You will explore the management of product development and learn how to get a product from the drawing board to point of sale. Tailored towards developing your skills this dynamic subject will inspire your business and creative career aspirations.

Top-up programmes allow entry to the final year of a BA degree programme for students who already hold a Level 5 qualification in a related field who have a sound background of study and knowledge.

Why Coventry University London?

We believe that there is no better place to learn about business than to study in the heart of one of the most successful business and financial centres in the world. Launched in 2010 and located in the City of London, we are minutes away from the Bank of England and the London Stock Exchange, and are surrounded by several blue chip companies.

Global ready

An international outlook, with global opportunities

Employability

Career-ready graduates, with the skills to succeed

Student experience

All the support you need, in a top student city

Heart of the City

Minutes from the Bank of England and Stock Exchange

Your course in pictures

Course information

Studying BA (Hons) International Fashion Management and Marketing Top Up at Coventry University London - in the heart of the City of London and neighbouring the uber-fashion district that is Shoreditch and London’s East End - opens up a range of exciting opportunities to understanding the fast-paced, changing nature of fashion marketing and management.

Fashion is not just about shopping - it is about having a full understanding of what motivates people to buy. You will explore the management of product development and learn how to get a product from the drawing board to point of sale. Tailored towards developing your skills this dynamic subject will inspire your business and creative career aspirations.

Exposure to a fashion studio equipped with Apple Mac computers boasting the latest design software and dedicated work spaces

Learn from a talented and dynamic teaching team with expertise in design, production, retail and digital communications across bespoke, high street and luxury fashion

Benefit from regular guest lectures and field trips. Recent guest speakers have included Stylists, Researchers, Fashion Journalists and Product Developers from SME’s (high street and luxury). Recent international field trips have included Paris and Copenhagen.

Study in the heart of the City of London; the location offers a fantastic opportunity to explore the world of fashion, from up-and-coming designers and their pop-up shops, to global trend laboratories and the home of some of the leading names of the high street and luxury fashion brands in the world

We’ve designed a course which is as professional and practical as possible, taught by tutors with solid industry backgrounds and engaging as much as possible with the industry itself.

Fashion is ‘out there’, not ‘in here’. That’s why, in addition to your time in seminars and lectures, you’ll do a lot of learning beyond the classroom. Working independently or with your fellow students, you’ll learn to treat every exposure to fashion as an opportunity for critical analysis which can inform your work.

You’ll be encouraged to pursue self-directed learning by exploring the streets, markets and stores around you, conducting store observations to develop your research and critical-thinking skills. You’ll be encouraged to go out and examine how fashion is marketed according to its context; for example, in urban and rural settings.

With so much on offer around you, you’ll make the most of London’s museums, exhibitions and special collections, both contemporary and historical. You could visits events such as London Fashion Week; Pure London (Britain’s leading fashion-buying event for businesses), and/ or Première Vision Paris (the global event for fashion professionals). We’ll also organise visits to designer ateliers and marketing/ trend forecasting agencies, and beyond London to places like the Fashion and Style Gallery, Brighton.

Your tutors will use their personal contacts to develop internship opportunities and to bring in guest speakers, clients for live projects, and speed networking events. You’ll work with employers on buying and merchandising projects, and develop your expertise in digital media to research global trends and create brand campaigns. Past students have met with fashion stylists, product designers and developers, fabric researchers, photographers, and a co-ordinator of London Fashion Week.

We’re committed to providing an experience which closely mirrors real business life, so you’ll be assessed purely through coursework relevant to the fashion industry. That’s why there are no exams and no essays (other than your final-year dissertation or report). Instead, you’ll produce a range of individual and group-based project work and presentations, just as you would in industry.

This will include developing digital media from brand strategies, creative projects, experiential and digital campaigns, blogs, apps and website designs. You’ll have the opportunity to work on client-briefed projects, and you’ll produce business reports and presentations including standard management reports and pitches to industry professionals.

Unconditional offers

We want to recruit the best students to Coventry and having assessed applicants' past, current and predicted performance and commitment to the course we feel that it is appropriate to reward consistently high-achieving students with an unconditional offer from a top university. It is a commitment from us with regard to an applicants’ potential as an excellent undergraduate and we hope that this will encourage such applicants to join the Coventry community.

Personal statements and references will also be taken into account and, for some degree courses, an interview will form part of the assessment. The criteria for unconditional offers will vary across the University as entry requirements for specific courses differ and not all degree courses will be taking part in the Scheme. The unconditional offer will be confirmed once a selected applicant has made Coventry their firm choice.

Coventry University has assessed that you are capable of achieving excellent grades and we have demonstrated this belief by making you an unconditional offer. This is our commitment to you so then we ask that you reciprocate this commitment by selecting us as your ‘firm’ choice and activating your unconditional offer.

We will consider other qualifications for a pre-result unconditional offer providing that you have an appropriate proven performance at GCSE (or equivalent) level and predicted grades in line with grades that we expect to see at A-level. Other qualifications that we may consider for a pre-result unconditional offer include: the International Baccalaureate Diploma, BTEC Level 3 qualifications, Cambridge Pre-U and combinations of qualifications (e.g. BTECS plus A-levels).

An unconditional offer is what it says it is. So if you don’t meet your predictions then your place at Coventry is still guaranteed. However we would hope and expect that you continue to work hard to make the most of your potential and be best prepared to study at university level.

We can’t but our experience over the years has shown us that students like you with a track record of high grades and excellent predictions are very likely to achieve those grades. Our assessment takes into account all elements of your application to allow us to take a holistic view of your potential. There is still the opportunity to gain one of the Coventry University Scholarships if you achieve the required grades so there is a financial incentive to aim high. Unconditional offers are only made to individuals who have demonstrated their commitment so we believe their focus and determination is unlikely to waver in the final stages of their qualifications.

Starts

Fee

September 2019

£9,250 (per year)

Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee

September 2019

£9,250 (per year)

Scholarships

If you're a truly exceptional candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional achievement and academic excellence.

Starts

Fee

September 2019

£12,924 (per year)

Scholarships

If you're a truly outstanding undergraduate candidate we may be able to offer you a Coventry University Scholarship. Coventry University Scholarships are awarded to recognise truly exceptional sports achievement and academic excellence.

Career prospects

Graduates from this programme can expect to find themselves in a strong position to be able to offer a prospective employer not only a relevant international fashion management and marketing degree, but also the added experience of having studied and worked in one of the most important global fashion capitals of the world.

97%

of students in work or further study six months after they left university