RECAP - Engaging in Persuasive and Credible Communication

The Capstone Project for this Specialisation requires you to demonstrate your understanding of the courses and integrate the knowledge and skills learned in real workplace scenarios. In particular, you will be given a choice of a few projects based on scenarios and case studies drawn from different workplaces.
The project outcome is a handbook or a practical guide, which could be a blend of text and multi-media. In completing the project, you will be required to use and/or collect relevant primary data from people in the workplace through emails, face-to-face chats, Skype discussions and incorporate the data into the handbook/guide as support.
In addition, there will be a component on critical reflection on your learning journey.
The Capstone Project is to be completed within six weeks.
Evaluation will be done via a combination of peer and tutor assessment.

教学方

Lee Kooi Cheng

Dr

Wu Siew Mei

Dr

脚本

Hi, this is a short recap of the course engaging in persuasive and credible communication as part of the specialization, effective communication in the globalized workplace in preparation for your final capstone project. We begin this course with a simple explanation of why persuasion is important. Persuasion is a big part of everyday life. It helps you to resolve problems. It allows you to change things and lastly, the skill of persuasion is essential to any workplace. The objective of persuasion is always to induce a change in belief, attitude or behavior. For example, you persuade your client that your proposal is better than your competitors by affirming their belief in you. Or you persuade your prospective employer to hire you, which is a change in their behavior by demonstrating good reasons why you are a capable hire. But how do we persuade someone? If you recall the ancient Greek philosopher Aristotle, he argued that there were three means of persuasion. Logos, through the use of reason and logic, pathos, through the use of emotions, and ethos, through credibility. The concept of credibility itself can be further broken down into three categories, competence, trust, and goodwill or caring. In order to persuade someone, there is a need to first establish one's credibility. The final concept, and arguably the most important one, is the concept of audience. It is important to grasp this idea of audience because whenever we communicate, we are always communicating a particular message to a specific audience. Thus, in order to communicate effectively, we need to understand our audience well. When we can understand the audience well, we can identify appropriate key reasons, select the most appropriate medium and language, and lastly, personalize the message so as to achieve the most persuasive effect. Always remember, it is the audience that determines what you say and how you should say it. With that, I conclude the end of this recap and all the best to your capstone project. Thank you.