Pierre El Daher

As a continuous responsibility towards the Lebanese citizens, a civic reform campaign
“Cheyef 7alak”,
led by Pierre El Daher, was launched to lead by example and achieve
reform within the various Lebanese communities.

In addition to the success it achieved at the domestic level, the Cheyef 7alak campaign
extended beyond Lebanon to embrace the Middle East and neighboring regions, garnering
18 awards at the Arab Media Festivals.

Accordingly, Cheyef 7alak has set a record for most awards won by an Arab or regional
media campaign.

In details, the campaign garnered 10 awards at MENA Cristal, 6 awards at Gold Lynx,
1 Gold Effie award for best use of Corporate Social Responsibility (CSR). and another
Lynx silver award.

It is worth mentioning that Cheyef 7alak has been nominated for the Cannes International
Festival’s awards.

In this context, LBCI Chairman Sheikh Pierre Daher and LBCI deputy CEO Randa El Daher confirmed that “the campaign
aims at enabling citizens to make decisions”, adding that “what matters the most
is that the campaign be fruitful for the citizens since it is made by them and addressed
to them.”

Cheyef 7alak was also awarded at Beirut’s Social Media Awards (SMA) for the Best
Integrated Campaign and Most Engaging Youtube Channel.