Personal branding is a hot topic whether it’s for people who swear by it or people who swear at it (You know, those who treat it like a person they just don’t like, even though they can’t give any solid reasons why). I get it, though. There’s no shortage...

If you asked me what I thought about Twitter a couple of years ago, I’d answer, “eh.” What mostly came to mind was the cute little blue bird, celebrities, and 140-character tweets. (Oh, that and the fact that you could follow people or be followed,...