BAROSSA VISITOR INFORMATION CENTRE

2010

A new decade emerges and there is a new sense of hope and optimism. Winemakers and growers looking forward to a turnaround in the oversupplied world wine industry, find positive signs in the breaking of the drought and a “normal” 2010 vintage. However, much of this positivity comes from Asia and its rapidly Westernising middle class, which is exploring European (and Australian) wine.

As Australia’s most famous international wine region the Barossa expects to benefit the most from this interest and it is clear that this decade will be characterised by profile raising tastings, dinners and launches from Shanghai to Seoul, a new generation of winemakers start wearing out boot leather much as their forebears did in London and Los Angeles – but this time on The Bund and in the restaurants of Beijing.