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Wednesday, 17 November 2010

The role tyres play in the environmental performance of a vehicle has been exemplified as Goodyear participated in the Brighton to London Future Car Challenge (BLFCC).

Entering the challenge with a Ford Fiesta Econetic 1.6 Diesel, equipped with EfficientGrip tyres and driven by the UK’s thriftiest resident, the leading tyre firm clocked up an impressive 53 miles to the gallon.

Using fuel efficient driving techniques and benefiting from the low rolling resistance of EfficientGrip, Clare Selwood from Nottingham crossed the finish line in Pall Mall, London having completed the 60 mile route from Maderia Drive, Brighton.

Clare’s performance clearly demonstrated the fuel saving benefits of the EfficientGrip tyre having increased the mile per gallon ratio by 12 miles compared to a vehicle travelling the same route on competitor premium tyres.

“Our participation in the BLFCC underlines our commitment to develop innovative solutions that reduce the environmental impact of vehicles,” said James Bailey, corporate communications manager for Goodyear Dunlop.

“The Goodyear EfficientGrip tyre is a perfect example of this commitment. The tyre not only cuts fuel consumption, but doesn’t compromise on wet grip or road safety.”

For further information and tips on how to drive more efficiently, visit www.goodyear.co.uk.

ENDS

NOTE TO EDITORS

Clare Selwood from Nottingham was crowned the UK’s thriftiest resident by Goodyear in October 2010. She beat over 300 entries by stating over 100 money saving reasons as to why she should to win the nationwide search. Clare won £1,000, four EfficientGrip tyres and the opportunity to drive Goodyear’s vehicle in the BLFCC.