/// Samsung Hinges Its Defense in Apple Case on Rectangles and Rounded Corners

Gl0ck / Shutterstock.com A significant part of Samsung’s defense in Apple’s patent lawsuit is that elements of the iPhone design are actually natural outgrowths of improvements in technology. The company used Samsung executive Justin Denison on Friday to begin making that point for the seven men and two women who will ultimately decide the case. In essence, Samsung argues that a lot of the iPhone’s design — and several of its design patents — amount to rounded corners and rectangles , neither of which are new and both of which are functional elements rather than design features. Apple is suing for more than just those design patents, however. The company is suing over design patents and utility patents as well as copying the “trade dress” of its iPhone and iPad.

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Talk NYC/WW is your daily download of the tech, marketing and advertising news you need to know. It’s smartly curated to keep you up to speed on the innovators and innovations that are shaking up the digital world today.