The extension, when combined with the Big 12’s existing Fox TV deal, would bring the conference’s total TV revenue to $2.5 billion through 2025. By SportsBusiness Daily’s calculations, each school in the 10-team league would make $5 million more per year under the new deal, with total TV revenue pushing close to $20 million a year.

It is what it is.

You so realize that once the SEC TV contracts are renegotiated they will make the Big 12 contract look minuscule in comparison.