Misionero unveils product innovations

October 31, 2018

Misionero, a leading grower and pioneer in the organic leafy greens category, unveiled its new salad kits, bowls, and washed-and-trimmed lettuces at PMA Fresh Summit. Misionero is passionate about providing fresh food with fresh thinking and its latest items are a result of that dedication to innovation, said company officials.

The brand showcased all of its innovations at the show including items such as Sweet Earth Taco Salad Kits, Asian Salad Wraps, and Earth Greens and Garden Life Single Serve Bowls, along with previously launched items like the well-received Earth Greens Organic Simple Salad Kits and Wholesome Salad Kits.

“We recognize that today’s shoppers are more mindful than ever about what they eat and are concerned with not only how their food is grown, but also how it is packed and distributed,” said Nicole Zapata, marketing manager at Misionero. “That is why we are steadfast in improving our production and sustainability practices to offer convenience products that meet the needs of shoppers looking for healthier and less processed meal options.”

With more than a 40-year history of developing original ideas, the company has a track record for improving and innovating in the fresh produce industry. From introducing Peel-and-Reseal packaging to its lettuce lines, which reduces plastic consumption by 20 percent, to creating kits and bowls full of authentic flavors and clean ingredients, Misionero is continuously looking for ways to better serve a new generation of consumers.

“In addition to the release of our new bowls and kits, we are excited to announce that Earth Greens and Garden Life lettuce clamshells now utilized Peel-and-Reseal technology,” Zapata added. “We are also launching extended offerings in these lines like Earth Greens Pure Gems and Pure Butter Lettuce and Garden Life Deli Leaf, which shoppers will love as a quick, convenient and crunchy addition to not only sandwiches, but also diverse hot and cold meal preparations.”