First Level Leaders is an initiative by BP to create a new type of training portal: one that harnesses the use of modern web and interactive design to engage, rather than push. Directed at BP specialists transitioning into first time leadership roles and designed to be used alongside it’s companion app, the portal uses a mix of film, motion, interactive and traditional learning to create a definitive guide to the transition process. FLLs first phase ran over 18 months of development time, encompassing 40 diverse learning modules and checklists, 4 cinematic films, 8 3D motion pieces, 2 stand-alone interactive experiences, and a web-based feedback application.

As lead designer and art director on the account, I directed the initial site concepts in the proposal, attended content and UX workshops to map out the fundamental UX and site structure, put together teams of up to 4 designers (including myself) to create all design assets, consulted and collaborated with motion, film, copywriter and content strategy teams to provide inputs and ensure consistency throughout, liaised and presented further scoping work to clients and provided full handover and design support to the development team and QAd and signed off the final delivery.