Let's Talk!

Chevrolet Sonic Marketing Challenge: $5k top prize. Deadline 9/23/11

posted Sep 20, 2011, 11:14 AM by Karen Evans

EdVenture Partners is
proudly hosting the Chevrolet Sonic Marketing Challenge for teams of five or less undergraduate students
this Fall 2011 term. The top three teams will be invited to present their
ideas to client executives in Detroit, Michigan. The first place team
will win $5,000; second place will receive $3,000; third will be awarded
$1,000.

Registration is now open for faculty and students atwww.edventurepartners.com/chevroletsonic.You must register by thisFriday, September 23,
2011 with the password "sonic" to participate. The full case and
judging scorecard are available to registered faculty and students on the Web
site.

Participating teams will design an integrated marketing communications (IMC)
plan that effectively increases awareness for the Chevrolet Sonic utilizing
events, digital promotion and social media tactics. IMC plans for the
competition should include the following:

SWOT and research analysis

Target market profiling

Primary research

Communication strategy

Events, digital promotion and social media tactics
including creative samples