Values

Attributes

Cube Redux

There is much to love about the Coursekit Cube our friend Ed Nacional designed for us and we worked to evolve it in some meaningful way.
Ultimately, however, the kit implied by the box embodies the constraints of our old name.

Technology Platform

We see Lore as a platform for great content to be shared and consumed, removing the technological barrier to teaching and learning. While our platform is open for all to use, we see traditional book publishers and their imprints as predecessors and were inspired by their imprints as symbols of quality.

The Natural Solution

After studying, sketching, and striving, we were satisfied that we should embrace the simplest, most natural solution to this design challenge. I returned to a sketch from the first time Joe introduced me to the new name.

Inspired Modularity

On a trip to art and design nerd nirvana, Marfa, Texas, I drew the above in the dust on our rental car. Inspired by the endless train cars, modular in nature, their iconic logos, this letterform's geometry, purity, balance, and character made for the most compelling stacked type.

Our New Mark

Ready to Work

This mark has DNA from our predecessors—publishers of great thinking and innovators in technology for education. We're aware that we stand on the shoulders of giants as we strive to build products that change the way the world learns.