Take advantage of NFC (Near Field Communication) based technology with Motorola’s new MC75A HF

NFC-based technology has already taken off in European markets from event ticketing to public transportation to ID verification, and now Motorola is brining this technology to the US. Introducing the MC75A HF- Motorola’s first RFID integrated 3G connected mobile computer.

You may be asking, what the heck is NFC technology and how is this going to work for my current customers? Well, NFC (Near Field Communication) allows customers (or vendors) to load an NFC enabled card (or mobile device!) with information. The card holder then uses the card to pay for a service, enter the concert arena or board a bus- all by tapping the NFC enabled device to the reader on the MC75A HF. So payment/ticket redemption takes place, the consumer is on their way and the vendor has an accurate record of the transaction- all in a fraction of a second.

The benefits of adopting this technology are tremendous. Here are just a few of the ROI benefits your customers will enjoy as a result of adopting this technology:

Shorter Lines = Happier Customers. Transactions happen quickly and customers are on their way in a fraction of the time it typically takes to process transactions

Increased worker productivity. Your workers can now handle a significantly greater number of transactions in a day.

Improved accuracy of records and collection of customer data. The possibilities are endless here! Cards could potentially be loaded with all kinds of valuable market data. Plus, this technology significantly increases the accuracy of daily transactions.

Juniper Research forecasts a dramatic expansion in the NFC payment market, with NFC transaction values anticipated to increase 500 percent annually between2011 and 2013. Do you see this technology taking-off in your area in the near future? Do you think consumers will begin to expect to be able to use this type of technology? Check out Sarah Kessler’s blog post on mashable.com on 6 Ways NFC Technology Could Change Our Daily Lives to see one perspective on this growing trend.

Jimmi Leigh Griffin is a Project Marketing Manager at ScanSource, Inc. in Greenville, SC. She has over 3 years of experience in marketing and is a regular contributor to The Source on marketing strategies and corporate event planning.

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The views, opinions and positions expressed in posts on this site are solely those of the author and do not necessarily represent the views of ScanSource, Inc. or any of its affiliates, subsidiaries, employees, or other related parties.