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New NIVEA Makeup MaxVolume Twist mascara features a unique twistable section that allows you to turn up your lash volume as far as you dare – taking you effortlessly from a day at the office to a night on the dance floor with just a twist of your fingers.

Technology with a twist

The unique twistable section at the centre of the wand lets you adjust the wiper and control the amount of mascara applied, meaning you can match your lash volume to suit your mood. Each twist modifies the wiper diameter to give an accurate and individual dose of mascara that creates three levels of visible volume:

Position min. = Elegant lashes, for an early meeting at 10am

Position med. = Glamour lashes, for a glamorous dinner with the girls

Position max. = Diva lashes, for a dramatic show-stopping look

A brush with magic

The unique mascara brush has an asymmetrical spread of filaments as opposed to the traditional spiral shape, meaning that the brush is thick with bristles yet has more space between individual filaments. More lashes can be covered with each stroke, evenly distributing the mascara with no visible clumping

A winning formula

The combination of natural waxes creates a flexible matrix around the lashes, coating each individual lash with a voluminous, smudge and smear-resistant film. A thickener gives your lash an ideal look - a mix of ultra volume and precise separation. The formula is rich in Pro Vitamin B5, conditioning your lashes and helping repair any damage on the go.

So twist to a position that suits your look and turn up the volume of your lashes for perfectly-framed elegant, glamorous or diva-like eyes that do all the talking.

NEW Max Volume Twist Mascara from NIVEA Makeup is available in leading supermarkets and pharmacies throughout the region in the following shades:

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Background information

Cosmetics company Beiersdorf AG is based in Hamburg, Germany, and has around 16,500 employees worldwide. Its sales in 2012 amounted to €6 billion and it has been listed on the DAX since December 2008. Beiersdorf’s NIVEA is the world’s No.1 skin care brand. More...

Cosmetics company Beiersdorf AG is based in Hamburg, Germany, and has around 16,500 employees worldwide. Its sales in 2012 amounted to €6 billion and it has been listed on the DAX since December 2008. Beiersdorf’s NIVEA is the world’s No.1 skin care brand.

Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast/Elastoplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers.

Beiersdorf has more than 130 years of skin care experience and is known for its innovative and high-quality products.

Trans-Arabian Creative Communications (TRACCS) was founded in Jeddah, Saudi Arabia in December 1997 to provide world class public relations services to the Kingdom's business community and to multinational enterprises operating in the country. More...

Trans-Arabian Creative Communications (TRACCS) was founded in Jeddah, Saudi Arabia in December 1997 to provide world class public relations services to the Kingdom's business community and to multinational enterprises operating in the country.

Today TRACCS has become one of the largest public relations networks in the Middle East and North Africa with over 200 dedicated professionals providing a diverse and sophisticated service offering from 14 offices in 13 countries.