Go big or go home. That’s the mindset of Dewey Beach businessman Alex Pires and his business partner, John Snow.

As the Fourth of July approaches, the duo is busy setting the stage for a huge fireworks display — one so large it just might set a world record.

The goal is to see how many fireworks can be set off in a 10-minute period. Zambelli Fireworks, the company that produces Rehoboth’s show and 6,000 others throughout the year, will handle the Dewey Beach celebration, which is being funded by Pires and Snow.

According to Carol Everhart, executive director of the Rehoboth Beach-Dewey Beach Chamber of Commerce, the town of Dewey has never set off fireworks; visitors would typically sit on the beach and watch the fireworks in Rehoboth, just a few miles up the road.

This year the action will take place in the center of town; fireworks will be set off from Highway One’s three waterfront restaurants — Northbeach, Ivy and the Rusty Rudder. Snow and Pires are partners in the restaurants.

Highway One employees say there will be lasers behind the fireworks to make the display even more visually stunning. The fun starts at about 9:15 p.m. off Dickinson Street.

Snow said the show has been five months in the making. He expects attendance to be through the roof.

"I think it's going to be pretty crazy around here," he said. "People have been talking about it for a long time."