I am really, really excited about this, I have contact with the guys that came up with it and I really can't wait to get it!
So far I have noticed references to Tamagotchi, Pokemon and Animal Crossing. Anyone saw something more? ^3^

Cyborutchi

From what I've heard it's in beta testing, but only in Canada and Australia and I think Japan too. People have reported that it's still really glitchy and buggy in phones because the current build is intended for tablets.