Żubrówka unveils ‘modern’ bottle design

Roust Group has created a new bottle design for its bison grass vodka brand Żubrówka in travel retail and international domestic markets.

Żubrówka has created a more “modern” bottle design

The new bottle, said to refer to the roots of the brand while “maintaining its modern image”, features new forest scenery on the back label that can be seen through the glass, creating a “3D window effect”.

It will be available in the UK, US and Germany, and will later be rolled out to global travel retail along with other European, American and Asia Pacific countries.