Digital Marketing

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How to Create Effective Blog Posts That Convert Like Crazy - CoSchedule. When you’re creating content for your blog, what are you hoping to achieve?

More than likely, you’re working to attract qualified leads for your business. Unfortunately, though, this can be easier said than done. Business blogging comes with its challenges.
Social media case study : Social Media Examiner. ?mkt_tok=eyJpIjoiWkdReFltTTJZVE0wT0dKbSIsInQiOiJ6dnZsMFdLaW01VVdBQ2ZGZGY2RkV0ZG1tY1wvZGw0bzRZQlR0anV4MzY3U3hNWGY3OEo1T1k5NEJsSFlwZWc3TmV3cVJnWU5VUHZHTnJJRldXS1Jlbjg1TlRCODRmdXNRRGdJNVBCdGNhRE09In0=#sm. What Is the Real Cost of Social?
There is no such thing as a free lunch.

And there is also no such thing as free marketing, even if social media accounts are free. An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth the cost,” according to an article in AdWeek by Megan O’Neill. The infographic reads, “With social media at the height of its popularity, advertisers and companies find it an easy and trendy means of expanding their marketing horizons.

Facebook's Vertical Videos Are About to Appear in Your Mobile News Feed. Facebook no longer wants to look square to the kids, so it's going rectangular like Snapchat.

And brands are already on board. The Menlo Park, Calif.
-based company today revealed it will soon support vertical videos on its 6-year-old flagship mobile app after previously only offering box-shaped clips.
Welcome to the New Golden Age of Audio. Podcasts, streaming music and audiobooks are years old, but suddenly surging.

Just a few years ago, all things audio seemed destined for the dustbin of history. Podcasts were clunky to find and follow (remember that it wasn't until 2012 that the iPhone even had a Podcasts app, which didn't become a built-in part of the iOS until 2015). The music industry seemed to be in a nosedive. Radio was sputtering.
Major Brands Are Betting Big on Podcasts, and It Seems to Be Paying Off. Are branded podcasts the new branded blogs?

Ten years ago, marketers rushed to create blogs in hopes the emerging medium would offer a new, more personal way to tell their stories, but marketers quickly figured out that building a loyal audience was hard—especially if your brand didn't have anything particularly interesting to say. Now, thanks to the boom in popular podcasts like Serial and This American Life, brands including eBay, GE, Netflix and State Farm are betting on audio shows as the next great opportunity for customer engagement.

And this time, wisely, they're not doing it alone. Brands are partnering with established podcast companies who not only have the skills and expertise in audio production, but also the existing base of popular shows that can be used to cross-promote branded content that generates a new source of revenue. Branded podcasts "require a brand or a marketer that's confident enough to tell an interesting story that's relevant to their audience," noted Lieber.

Marketing Video: How to Rise Above the Social Media Noise. Everyone is on social media.

And that's not (much of) an exaggeration: There are more than 2.3 billion active social media users worldwide in 2016, according to We Are Social. That number is up 10% from 2015. With billions of users all over the world, social media is a great platform for sharing your message. But with so many users comes a lot of extra noise.
Why Millennials Are The Best Storytellers - Social Media Week. With the thousands of apps and social media platforms readily available for us, the nature of storytelling has drastically changed.

With the widespread, and almost universal use of social media platforms like Instagram, Snapchat, and Facebook, Millennials have evolved into some pretty amazing storytellers. A big part of this is the ability Millennials have at knowing their audiences.
Metrics & ROI - Four Things to Look for in a Call-Tracking Provider. Call analytics, or "call tracking" as it's commonly called, is vital to gathering and analyzing marketing data for your business.

Just as Web analytics can give you in-depth information about how customers find you online, call-tracking software offers important information about who your customers are, how they discover your business, and what exactly they're looking for when they decide to give you a call. Navigating the call-tracking waters can be difficult, especially if you're not sure of what to look for in a provider. You'll want to work with someone rather than have someone work for you: To get the most out of your service, think of your call-tracking provider of choice as a partner rather than a vendor. Ready to start your search for that perfect partner?
21 Marketing Plan Samples And Everything You Need To Include In Your Strategy - CoSchedule Blog. Maybe you have no idea where to start when it comes to creating your marketing plan and don’t want to leave out something important.

Or you might be refining one you’ve already created. If you’ve done a simple Google search for marketing plan samples for inspiration, you’ve probably found it difficult. So, I thought you’d appreciate these 21 examples you can follow. This post is split into two sections. One with a list of marketing plan samples, and another with 12 exercises to help you write an awesome marketing plan step-by-step.
ROI or RIP: the complete Content Marketing handbook for SMBs - Scoop.it Blog. Those who claim that content marketing is only for people with deep pockets couldn’t be more wrong.

If you’re an SMB looking to make a real impact through your content that generates actual, concrete results, this is the handbook you’ve been waiting for. Last year, over 4,000 marketers downloaded our eBook ROI or RIP, the lean content marketing handbook for SMBs. We’ve spent months baking the updated version of this eBook.
How To Generate Social Media Campaign Ideas Like A Creative Genius. Creative work is challenging work. You might feel full of great ideas one day.

The next day, however, you might feel completely uninspired. As content marketers, we’re required to be creative every day. That’s because consistency and creativity are essential for social media success.
Here’s Why the Next Evolution in Social Listening Is Visual Intelligence, From GumGum. Click to download. Over three billion images are posted daily across Instagram, Facebook, Twitter, Snapchat, etc., according to Mary Meeker's latest Internet Trends report.

Yet 80 percent of them lack a caption or text that identifies what's in the photo. Now that images have taken over the internet, marketers who only rely on text-based social analytics don't know what people are saying about their brands. This is a big problem, and "The Straightforward Guide to Visual Intelligence" is our latest resource to help marketers understand and master the visual web. Check out the full text of "The Straightforward Guide to Visual Intelligence"
Sweden's Brilliant 'Call a Swede' Tourism Campaign Wins Direct Grand Prix at Cannes. CANNES, France—WPP agency Ingo Stockholm won the Direct Lions Grand Prix at the Cannes Lions festival here tonight for a remarkable tourism campaign that allowed anyone, anywhere in the world, to call a phone number in Sweden and talk directly and immediately to a random Swede.

The Swedish Number, at +46 771 793 336, connected callers with random Swedes who had signed up to be de facto ambassadors—but who received no training at all, and had been given no instructions about what to say (or not say). The unfiltered nature of the campaign was what gave it its power, of course—a bold, brave move in a world of overly manufactured manicured tourism work. The campaign also marked the 250th anniversary of the abolishment of censorship in Sweden.
5 Trends That Are Radically Reshaping Shopper Marketing. Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard than wading through the jam-packed neighborhood Kroger, and Amazon and eBay and Overstock sell, well, everything.

Who needs retail anymore? In fact, 71 percent of U.S. consumers say they still prefer to buy from physical stores even if the same products are available online, according to a recent TimeTrade survey, which also found that 85 percent like to shop in stores because they say they want to "touch and feel" items before buying them. Online shopping accounts for only about 9 percent of total consumer retail spending, according to the most recent quarterly figures from the U.S.

Census Bureau.
Mdgadvertising. Hotels depend on data to determine the types of travelers today who are looking and booking. While a hotel’s historic data has long been its primary form for financial and forecast decisions, there’s been a shift toward real-time Big Data to enhance profits and practices. Now, Big Data is providing hotels with all the important insight and information to improve their operations.

NsightForTravel.com explained why Big Data will stay essential for hotels this year. How Hotels Have Welcomed Big Data Big Data first hit the big time for hospitality in 2015. At this time, advances in hotel marketing and merchandising began enabling hotels to use Big Data to pinpoint shoppers by source market geography and demographic details.
Comment les vêtements "d'extérieur" sont amenés à disparaître. 4 Ways to Measure Social Media Success With Free Tools. 5 Ways to Integrate Social Media Across Marketing Channels.

Advertising - Eye-Tracking Study: How Consumers View Display Ads. The 6 Types of Social Media Content That Will Give You the Greatest Value. How to Run a Successful Social Media Contest. Resources Archives. Read through the Socialbakers blog by relevant Advertising. Eye-Tracking Study: How Consumers Use Mobile Apps. The Beginner's Checklist to Planning Your Social and Digital Media Strategy. The Internet and social media doesn’t sleep.
6 Bold Predictions for Digital Marketing in 2016. 10 Social Media Plan Templates & Free Resources for Beginners.

When I first started my consultancy business as a Social Media Marketer, I spent tons of time drafting, formulating and perfecting my proposals and presentations. In the process, I read and referred to many a posts and articles on various sites. A few of them really did help and add value to my learning. Many social media plans lack that punch to convince your prospective customers. A plan should be such that streamlines your efforts while reaching for your goals. A good plan should outline your goals, objectives, target audience, target media, campaign concept, proposed tactics, timeline, budget, and ends with your past credentials. Research has shown that more than half of the small to medium sized businesses need help creating their social media plan. 1.

This is a great eBook that covers the plan for blogs, social networks, online video, photo sharing sites and presentation sharing. 2. 3. 4. This is a brilliant social media proposal and template for reference purpose. 5. 6. 7. 8. 9.
What Are The Best Times to Post on Social Media. 5 Easy Steps to a Winning Social Media Plan. Why Blog? The Benefits of Blogging for Business and Marketing. Case studies showing how early adopters benefit from new social media platforms. Improve Your Marketing With Hashtags.

The Importance of Blogging: You Can’t Pin an Instagram Photo — Love By Hand. What Makes The Perfect Blog Post: From Headline to Call-To-Action. Marketing. Digital Marketing.