CJA Launches New Consumer Website

The California Jewelers Association announced Oct. 31 that
its website has been refreshed
and updated.

CJA also recently launched TheCaratDiet.com. Both sites launched
earlier this month and will be integrated with CJA’s social media channels on
Facebook and Twitter.

TheCaratDiet.com is a magazine, blog, and social networking
site where CJA members and consumers are able to connect. California consumers can find their
local CJA jeweler to get advice on current fashions and buy jewels for any
occasion.

CJA members can utilize both websites to interact with
consumers and receive feedback to gain insight on consumer trends and utilize
survey results.