content marketing Archives - Business Growth Partners

I attended the Yarra City Council Lunchbox Learning session on Thursday 30th of November. The topic of discussion was on how to make sales leads find you.

The Lunchbox Learning sessions are hosted by the Yarra City Council. They have been running for the past 4 years and are held at the last Thursday of each month.

The intent of these sessions are for local businesses to get together to share their knowledge, listen and learn to the speaker and to have the opportunity to network.

As it was a lunchtime event running from 12pm-1pm, attendees could bring their lunch to eat or there was tea, coffee, cold water and biscuits provided for all.
It was quite humid and the temperature was hot during the day so being greeted to a cold glass of water was a great start to the session!

I attended this event through my contact Umesh Ratanje from Brompton & Co.

The speaker was Nerissa Atkinson who is the Creative Director and co-Founder of The Revery, a Marketing Agency based in Richmond.

The topic was how to make sales leads find you, Nerissa focused on two aspects which were making sure your band appeals and knowing where your target audience is looking.

Nerissa discussed the importance of content marketing. Content helps convert your website visitors into customers.
For content marketing to be effective, it must be creative and insightful. This enables your business to build relationships and add value to your brand.

As lunch can be a busy time, the event went for 1 hour and a lot of attendees left exactly at 1pm to get back to work on time. Arriving about 15-20 minutes earlier than the event provides you with a good opportunity to network with the attendees before listening to the speaker. There were 7 attendees are the lunchtime event which provided for a small and intimate group.

The cost of the event is free. All Lunchbox Learning sessions are free and are worthwhile attending. It was an informal event, allowing the attendees to sit down, relax and listen to the speaker throughout a lunchtime learning session before heading back to a busy afternoon at work.

Location: Richmond Town Hall, 333 Bridge Road, Richmond, 3121

Highlight: The speaker Nerissa, provided us with some good insights and tips on content marketing.

Cost: All sessions are free and it was a worthwhile event

Hot tip: The group of attendees were friendly and the biscuits were delicious