So it's fitting that our Head Office is located in one of the East Midlands' fastest-growing towns. With a population of 14,500, Sleaford is an energetic market town in the heart of rural Lincolnshire - a part of the country that's been associated with the cut flower industry for centuries.

While Sleaford is a rural market town, it's far from a backwater. Easily accessible by road and rail, it's less than 30 minutes from Lincoln and around an hour from Nottingham and Leicester. It's also a great place to live. Many professional people have moved here to benefit from relatively low house prices, a low crime rate and excellent schools

We've cultivated a friendly, informal working environment. We're on first name terms with each other - and even our most senior managers will take calls directly from customers. Why? Because we like to keep in touch with what people who use our service want.