It is so important that consumers are provided with the truth, and the
truth is not nice.

Farmed animals are treated terribly in Australia and the public has a
right to know this.

Cruel practices are of course always hidden from the public; however now,
more than ever we are learning what goes on behind farm gates; we are
learning how farmed animals are treated from farm to slaughter.

Until Australia actually does have the 'best animal welfare practices in
the world' it really should stop claiming it does. It's important that
Australian livestock producers are aware that cruel practices destroy
Australia's international reputation.