Philip Morris Sues Uruguay Over Graphic Cigarette Packaging

Tuesday, September 16, 2014

Shopping for cigarettes in Uruguay isn’t a pleasant experience. Photos of decaying teeth, premature babies and gruesome hospital scenes wrap around every pack. In fact, the country requires manufacturers to cover at least 80 percent of the packaging with medical warnings and graphic images.

Cigarette giant Philip Morris International sees this requirement as a violation of a treaty law. So it’s suing the country of Uruguay for $25 million.

The lawsuit is based on a 1991 trade agreement between Uruguay and Switzerland, where the company is located. The cigarette manufacturer saysUruguay is violating its promise to respect intellectual property rights.

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