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7. Client canâ€™t articulate a single desired user goal. He also canâ€™t articulate a business strategy, an online strategy, a reason for the siteâ€™s existence, or a goal or metric for improving the website. In spite of all that, client has designed his own heavily detailed wireframes.

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10. On the eve of delivery, the previously uninvolved â€œvision guyâ€ sends drawings of his idea of what the web layout should look like. These drawings have nothing to do with the user research you conducted, nor with the approved recommendations, nor with the approved wireframes, nor with the approved final design, nor with the approved final additional page layouts, nor with the approved HTML templates that you are now integrating into the CMS.

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18. As approved, stripped-down â€œsocial networking web applicationâ€ site is about to ship, a previously uninvolved marketing guy starts telling you, your client, and your clientâ€™s boss that the minimalist look â€œdoesnâ€™t knock me out.â€ A discussion of what the siteâ€™s 18-year-old users want, backed by research, does not dent the determination of the 52-year-old marketing guy to demand a rethink of the approved design to be more appealing to his aesthetic sensibility.

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G’Day

Welcome to Michael Mahemoff's blog, soapboxing on software and the web since 2004. I'm presently using HTML5 and the web to make podcasts easier to share, play, and discover at Player FM. I've previously worked at Google and Osmosoft, and built the Ajax Patterns wiki and corresponding book, "Ajax Design Patterns" (O'Reilly 2006).
For avoidance of doubt, I'm not a female, nor ever have been to my knowledge. The title of this blog alludes to English As She Is Spoke, a book so profoundly flawed it reminded me of the maturity of the software industry when this blog began in 2004. I believe the industry has become more sophisticated since then, particularly the importance of UX.
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