Introduction of the company
Product:
The beginning of a new era in vehicle manufacturing has
begun with Legend Automobiles. Advanced technology
lining every inch of our dashing, sporty designed
masterpieces, allow comfort and
performance to run side by side along your entire journey.
Enhanced handling, brake and safety features such as
airbags, traction control, ABS (Anti-lock Braking System)
have been installed with LAâ&#x20AC;&#x2122;s own
technology, ensuring that these features wonâ&#x20AC;&#x2122;t fail you
when you need them the most. As our vehicles are
performance vehicles, we made sure to make them not only
fast and furious, but also agile with improved handling and
aerodynamics to ensure you get the thrill you desire,
A U T O
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G E N
L E
D

M
B I L E
since 1981

Services:
At Legend Automobiles, we make our cars with the
greatest attention to detail. The same is directed to
our Customer Service and general service departments.
For the convenience of our drivers, we
established a 24-hour roadside assistance department,
with crews located all over the country, contactable via
a free customer service hotline. The crews are
dispatched with all the tools and mechanics they need
to get your Legend up and running again. If however
the problem can be solved by the driver, an experienced mechanic and technician will talk the driver
through the repair, step by step. We have also placed
service centres in strategic, easy to reach locations,
where drivers can come for servicing, repair and even
consultation regarding their vehicle.

By,
______________
(Syafiq Rasyid)

The Design Process of logo
Started with sketches :

AUTOM

since 1981

LE

E

LEG

BI

LE

since 1981

N

D

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BI

LEG

AUTOM

AL AL

N

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E

Ideas development :

BI

E

AUTOM

since 1981

since 1981

M
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G E N
L E
D

A U T O

LE

LE

LEG

N

D

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BI

LEG

AUTOM

AL

N

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Changing and finalizing the design :

B I L E
since 1981

A U T O

The Design:

O

G E N
L E
D

M
B I L E
since 1981

We combined the letters in such a way that
the A would not be complete and
meaningless without the L. Thus, the word
automobile means nothing without
Legend. For the arched wording around
the logo, the Helvetica font was used as it is
attractive, readable and eligible. As for the
â&#x20AC;&#x2DC;Since 1981â&#x20AC;&#x2122; Segeo Print was used to
portray the phrase as a signature, key point
of the logo.

Final Logo Design :
M

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G E N
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L
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A U T O

B I L E

EGEND
UTOMOBI E

since 1981

Colour Coding(CMYK) :

000000

575756

C - 0%
M - 0%
Y - 0%
K - 100%
C - 0%
M - 0%
Y - 0%
K - 66%

C - 0%
M - 0%
Y - 0%
1d1d1b K - 89%

ffffff

C - 0%
M - 0%
Y - 0%
K - 0%

The explaination of the design:
The Legend Automobiles logo was designed with
various things in mind. We chose the
greyscale for colour to ensure the logo was easily
advertised and placed. A logo with a variety of colours
can be a headache. The round shape of the LA logo
also simplified placement and is pleasing to the eye.
As for the center of the logo, there is a hidden
meaning behind the L and A the word automobile
means nothing without Legend
Grayscale is a range of shades of gray without apparent
color. The darkest possible shade is black, which is the
total absence of transmitted or reflected light. The
lightest possible shade is white, the total transmission
or reflection of light. In the LA logo, we have applied
four of the grayscale elements, Grey, dark grey, black
and white.
Black:Â Used for itâ&#x20AC;&#x2122;s elegant, tidy and modern look. Easily
blended in with our theme and company identity. You
canâ&#x20AC;&#x2122;t go wrong with black.
White: Chose to bring some light to our logo, making it
look more user friendly, attractive and understandable.

We made our t-shirt black to match it easily with any outfit.
The dominant logo in the center is backed up by two
searing red stripes and the company motto.

Male Design

Female Design

Show your allegiance to Legend Automobile with this
comfortable and practical tee
Overview :
-Made from 100% premium cotton
-Regular fit
-Crew neck
-Menâ&#x20AC;&#x2122;s sizes available in S,M,L,XL,XXL,XXXL
-Ladies sizes available in S,M,L

2) Keychain

We lightened up the colours for this one to
make it look more user friendly and decorative.

3) Mug
Coloured black,
our mug carries a
professional and
elegant look to it,
even better with
the LA logo on it.

4) Poster & Flyers

Dominant in the poster is a sexy shot of our Dozer model, portraying
it at its best. In the background, we placed a speed meter to represent
the performance side of our products

5) Stickers

Hints of red splashed across our grayscale theme give dramatic effect.
Our waterproof stickers can be placed on any surface.

Overall design:
Summing up or design, the colours used from
collateral items, to our portfolio are the same.
We took this step to stay true to our identity.
he grayscale colour provides a cutting-edge,
modern look, which is easily placed anywhere,
convenient for advertising. We threw in a few
splashes of red here and there to add dramatic
effect to our products, making them look more
appealing and enhancing the viewerâ&#x20AC;&#x2122;s
Legendary experience.
A U T O
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