Black Friday is finally here. But before you lose sleep, we have the must-hear advice that could change your plans.

The guru of Black Friday Matt Granite joined the Good Morning Show with the top deals of the day.

"I've been in almost three dozen stores since Black Friday started yesterday afternoon, and I've been working around the clock online with a team of bargain hunters, and the best deals are online," Granite said.

"When it comes to TVs and the better high quality models and reductions, 65 percent of them are online right now. That also goes for camera deals. Clothing is the one exception where deals are way better in store. Appliances are pretty even."

Granite said the biggest deals of any category this year are in the soft goods departments including clothing, sheets and towels. He said there are up to 80 percent off store-wide and online sales.