According to the Small Business Administration, there are over 30 million SMBs in the United States that account for more than 99% of businesses and nearly half of the workforce. Sadly, SMBs like retailers and restaurants are struggling to stay in business in the wake of the coronavirus (COVID-19) crisis. Many of them are turning to mobile applications as digital transformation initiatives become critical to survival, but these solutions often lack the functionality required to effectively drive adoption, utilization and profitability.

Phunware’s Mobile Engagement SDKs are available on Github and can be easily added to any existing mobile applications using Apple iOS or Google Android operating systems to help SMBs manage and deliver contextual campaigns that better engage their customers by delivering the right content to the right person at the right time in the right place:

Geofence Entry / Exit Campaigns – target messaging to reach audiences when they are in close proximity to a specific location such as a place of business.

Beacon Entry / Exit Campaigns – target audiences at a more granular level when they are at specific venue locations such as designated parking spaces for curbside delivery.

“Our hearts go out to everyone directly affected by COVID-19, but we are just as concerned about the untold toll this pandemic is having on small and midsize businesses nationwide as they scramble to adapt to emerging state and federal guidance,” said Randall Crowder, COO of Phunware. “Our enterprise cloud platform for mobile is uniquely suited to help them not only adhere to these guidelines, but also to engage and manage customers in a mobile-first world that is rapidly becoming mobile-only.”

Many states are exploring ways to reopen businesses while maintaining social distancing. For example, the Governor of Texas, Greg Abbott, has already signed an Executive Order authorizing the re-opening of retail businesses effective tomorrow, April 24, as long as they ensure proper steps are taken and enable a “Retail-To-Go” model that supports curbside pickups or delivery. Phunware’s Mobile Engagement SDKs can provide SMBs with the functionality that they need to implement such a strategy.

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