The Bread & Butter festival has been around for 10 years. It was taken over by the company selling clothes online Zalando. For this new edition, the concept evolves: the festival opens to music and continues its DNA into fashion. art direction, ui design, print

In 2016, I joined the Zalando’s forces within the Experiential Brand Marketing department. We worked on the first edition of the festival Bread & Butter.

The colorful identity was created by the duo Craig & Karl. Our expertise was in the declination of the identity in space, as well as on printed materials such as the visitor’s booklet, the badge, website and many other objects.