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ECDC's Vir2o to Launch Interactive Business Pages

New International Social Network's nVite™ Technology Will Boost Online Sale Figures for Members

ATLANTA, GA--(Marketwired - Aug 12, 2013) - Vir2o (http://www.vir2o.com/), a new social media platform by East Coast Diversified Corporation (OTCQB: ECDC), today announced that it plans to release its interactive business pages from beta in the coming weeks. Thanks to its proprietary nVite technology, Vir2o predicts its business members will see a dramatic increase in shopping-cart click-throughs compared to standard online shopping experiences.

Vir2o's nVite technology will essentially alert merchants as soon as a potential customer "enters" their online business page, giving owners the opportunity to immediately interact with shoppers and help guide their purchasing decisions.

"Vir2o's nVite stands in direct opposition to the current online shopping model which consists of lonely customers flipping through some pages and then leaving their shopping carts behind as they surf away," said Kayode Aladesuyi, chairman and chief executive officer of East Coast Diversified Corp. "We're bringing the fun interaction of real-world shopping to the Internet."

According to a wide variety of studies, the average documented online shopping cart abandonment rate is 67.45 percent.

About East Coast Diversified Corporation (OTCQB: ECDC) -- ECDC is a holding corporation with a diversified group of technology companies. Its business portfolio includes companies offering technology for logistics and asset management, media entertainment, transportation safety and class attendance monitoring and social media applications. For more information on ECDC and its group of companies, please visit www.eastcoastdiversified.com or www.vir2o.com.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.