The trade dress includes a vertical rectangular black label on the front-centre of the wine bottle, the word “Coppola” in large, bold, capital letters, gold design elements and a thin gold net surrounding the entire bottle which “presents an overall diamond pattern encompassing the wine bottle”.

GMYL also claimed that Martin was aware of the Coppola winery as he had approached Francis Coppola Winery, a company affiliated with GMYL, and proposed a business venture on behalf of Copa in 2011.