February 20, 2009

Kenny G launching new online radio station

CBS Radio Smooth Jazz KTWV/Los Angeles is working with popular sax player Kenny G on a new online radio station, WKGRS. That stands for "Kenny G's Radio Station," and it will be available via CBS Radio's streaming platform, on AOL and Yahoo's LaunchCast, on iPhone and some BlackBerrys, and at www.kennyg.com.

The stream will offer music from SJ core artists like Sade, David Sanborn, Chris Botti, John Legend, and, of course, Kenny G, who'll also host the channel, with anecdotes and behind-the-scenes stories.

CBS Radio and KTWV VP/Smooth Jazz Programming Paul Goldstein said, "Kenny G is one of the most celebrated names in pop culture, so to partner with the entertainer who is the essence of the popular smooth jazz format is a perfect fit for our brand. Kenny has insight into the format like no one else I know, plus he has an easygoing on-air style that connects instantly with listeners. There is a longstanding synergy between musicians and radio, and by having these two vital elements come together in one online entity audiences with be treated to an incredible listening experience."