...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....

4.5.12

[News] Choi Kang-hee extends exclusive contract with KEYEAST.

Korean actress and radio DJ Choi Kang-hee has extended her exclusive contract with the current agency, KEYEAST.

KEYEAST announced in a press release today that Choi, who signed with the firm in 2007, has decided to stay with the agency longer based on their mutual trust.

KEYEAST's C.E.O Yang Keun-hwan said, "We feel that we saw great results in her past productions over the past five years. We plan on giving our utmost support for all her forthcoming activities."

Choi started out in the business with a role in a KBS drama in 1995 and has since starred in dozens of TV series and movies.

She is best known for her roles in dramas "Sweet Buns" (MBC, 2004), "Rules of Love" (MBC, 2005) and SBS' "Protect the Boss" last year. She also appeared in films such as "Whispering Corridors" (1998), "My Scary Girl" (2006) and "Petty Romance" (2011).