Glossary & Metrics Overview

ResponseRate

The percentage of user Posts (or questions) the monitored Page responded to during a selected time range.

Engagement Rate

Calculated as the average number of Interactions per post on a given day, divided by the total number of Fans for the page. It reflects the percentage of your Fan base that interacts on average with your post. For the purposes of this report we included in this metric only pages with more than 100,000 fans.

Socially Devoted

The only social industry benchmark for social customer care. Socially Devoted brands respond to at least 65% of user questions per quarter

ResponseTime

The average time it takes a monitored Page or Profile to respond to a user post (or question) during a selected time range

Interactions

Any action a user takes on a social platform - Like, Share, Retweet, @Reply, Like (or Dislike), etc

Sign in for more insights!

See more as a registered user

Explore brand ranks ordered by country fans

Follow local trends

Login with Facebook

The content on this page is available only to logged-in users. Simply log in with your Facebook account to gain access to all materials in the Socialbakers Resources. Once logged-in, you will then be able to access and download various types of studies, reports, articles and other types of content for free.