One of the designers who made it happen

How Joanne Masters started their logo design journey

Summary

In search of a distinctive logo that marries the traditional with a modern, clean look that evokes a highly professional. classy and successful firm.

Company name

Masters and Masters, LLC

What inspires you and how do you envision the design for your business?

Masters and Masters, LLC was formed by two successful IT executives with talents in marketing and sales. We provide a variety of strategic marketing services aimed to enhance the marketing efforts of start-ups, SMBs as well as large companies. We specialize in the areas of global communications (AR/PR, Branding, Messaging and Events), Influence programs, Data Center and strategic market planning.

Wants

* Innovative and creative
* 2-3 colors max
* Appeal to men and women - professionals in high technology, avg. 30-55 years old.
*Design should be clean, strong & assertive, but shouldn't detract from the content.
*Final product in vector format like that produced by Adobe Photoshop or Adobe Illustrator.

Don't want

*No pastels or pink.
*Not frilly
*Color black is okay for emphasis, but not as background (don't want reverse type)