A: The first step to building brand equity is to define your positioning: the single thing your company stands for to your customers. Single is the operative word here. [ Good positioning forces hard choices.
To define your brand position, get the key leaders in your company together. Decide what makes you different and better than your competition.
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User: Summing the total unit cost of providing a product or service and adding a specific amount to the cost to arrive at the price is referred to as _________. (Points : 2

User: The fourth step in the sequential building process of brand equity is _________. (Points : 2)
develop positive brand awareness
establish a brand's meaning in the minds of consumers
elicit the proper consumer responses to a brands identity and meaning
create a consumer-brand connection
reward loyal customer behavior

Weegy: The first step to building brand equity is to define your positioning: the single thing your company stands for to your customers. Single is the operative word here. [ Good positioning forces hard choices.
To define your brand position, get the key leaders in your company together. Decide what makes you different and better than your competition.
Read more: ] jonsyg|Points 500|