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Try Benefit Roller Lash Mascara For Free

Friday, January 16, 2015

As you may know, this coming March Benefit will be rolling out a new mascara - Benefit Roller Lash Mascara. An innovative mascara that promises the longest lashes yet but that is not all it has been formulated to allow us to ditch eye lash curlers! Apparently the brush was styled on old-school Velcro hair rollers, a flexible wand that has small rubber hooks to gently grab hold of your lashes, curl and set. Pretty cool and you can almost bet that it will be all we hear about in the blogging world within the coming weeks. Elle have already hailed it as a cult beauty product in the making.

Speaking of Elle - "We’ve been teasing you for weeks. But now we can reveal the mystery product we’ll be giving away free with March ELLE (four weeks before you can buy it in store).Following in the footsteps of They're Real, the UKs no.1 best selling mascara, Roller Lash is so game changing it had our Editor-in-chief and Beauty Director counting down the days from production development meeting to now, when we’re giving it to you free with the March issue of ELLE. Its the first and only place to get hold of if before anyone else. You won't even be able to buy it in Benefit stores, it’s that exclusive.

I can imagine that finding an Elle with the Benefit Roller Lash Mascara still attached will be pretty problematic come launch, if that leaves you feeling a little cold you can pre-order your copy of March ELLE here - link.

In all honesty I'm not a huge fan of Benefit mascara's so I'm not nearly as excited as you'd imagine...maybe I'm just getting old ha!

I'm actually excited to try this, I mainly love Benefit for the packaging but anything that promises a curl on my painfully tiny and straight lashes has got to be worth a try, if only for the magazine that it comes with!