Geekeasy Derby

Geekeasy Derby Market Research Survey

2 minutes of your time would be very much appreciated in completing this short 10 question survey.

It's aim is to try and understand general awareness and perceptions surrounding Market Research to inform the short presentation Looking Glass Research will give to Geekeasy Derby on Thursday 6th June.

This survey and it's results are completely confidential and will only be used as part of the introduction to our presentation.

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1.What is "Market Research"?

(Please write your answer in the box below)

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2.Which of these statements best describe your perceptions of Market Research or how to conduct a Market Research project? (Please select all that apply)

It is not relevant to my business

My clients are based across different countries we wouldn't be able to research them

Market Research is only for big companies

It is people on the streets with clip boards

I don't know how to apply Market Research to my business strategy

Market Research is expensive

I wouldn't know where to start with planning a Market Research project

Other (please specify)

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3.Have you ever conducted Market Research for your business or been involved in a Market Research project before?

(Please select ONE answer from the list below)

Yes

No

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4.Can you briefly describe the research you previously conducted, the objectives, the methodology used and your experiences in using the findings - how did this impact your business, was it a positive experience, would you conduct market research again in the future?

(Please write your answer in the box below)

(IF YOU ANSWERED NO TO Q3 PLEASE SKIP TO NEXT QUESTION)

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5.How do you think Market Research could help your business / the business you work for?

(Please write your answer in the box below)

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6.Does your business / business you work for ever need to do any of the following?