– Related stories A man has spent £518,000 on a car number plate at auction, setting a new British record. It’s the highest amount the DVLA has ever sold a number plate for. “25 O” was bought by Ferrari dealer John Collins at the agency’s auction at the Vale Resort near Cardiff. He told Newsbeat he was “determined to get the number” and it will be “going on a 250 SWB Ferrari that was once owned by Eric Clapton and is worth £10 million.