The market research report titled ‘Bakery Industry in India (Bread, Biscuits
and other products) – Present & Future Prospects, Market Size, Statistics,
Trends, SWOT Analysis and Forecasts (Upto 2017)’ released by Niir Project
Consultancy Services, provides a comprehensive analysis on Indian bakery
industry covering detailed reporting of the bread and biscuits sector in India.
The report also provides a bird’s eye view of the global bakery industry with
details on projected market size and then progresses to evaluate the Indian
industry in detail. The report elucidates the structure of Indian bakery
industry, its classification in various products (Biscuits, bread, cakes,
pastries, buns and rusks) and then provides a categorical overview of bread and
the biscuits sector. The Indian biscuit sector is dominated by players like
Britannia, Parle and Sunfeast brand (ITC) together with other small players like
Priyagold, Anmol Biscuits, Cremica etc whereas bread sector has only two major
players, Britannia and Modern; and a host of regional players like Harvest Gold,
Bonn, Vibbs etc.

The report provides an expansive market analysis of the Indian bakery sector by
covering areas like growth drivers, trends prevailing in the industry as well as
comprehensive SWOT analysis of the sector. The report indentifies growth factors
of the industry as changing perception of the bakery products coupled with
changing lifestyles of the Indian population. Consumption of bakery products was
not in the Indian culture; however with changing eating habits of the people and
with rising western influence on food consumption patterns, bakery products
today have got takers from all age groups in the country. Rising preference for
premium biscuit category is another factor that will contribute in the volume
growth for the industry. Glucose segment has been losing its share to categories
like cookies and cream biscuits which are growing at a much higher rate than the
overall biscuit sector. Also the industry has been experiencing fortification of
the bakery products in order to satiate the burgeoning appetite of the ‘health
conscious’ Indian. Numerous healthy products have been launched in the bakery
segment and are gaining popularity at a high rate. Mounting presence of bakery
chains has further triggered the growth in the sector. Several international
bakery chains have entered in India recognizing potential of the industry.

Trends that have been gaining ground in the sector are e-retailing of the bakery
products, aggressive expansion plans of the incumbents as well as technological
and ingredients advancement. Just when you thought that electronics and clothes
were the only popular categories in e-retailing, there came bakery products
which have been gaining traction in the e-retailing segment. Bakers are also
bringing innovation and advancement in the technology and ingredients they use.
Packaging front has also seen some changes in the past years.

The report further evaluates the position of the industry by providing insights
to the SWOT analysis of the industry. Large Indian population, abundant supply
of raw materials and low capital requirements are some strengths of the bakery
segment in India. India is among top producers of key raw materials of the
bakery industry which puts sector in the sweet spot. The sector faces challenges
in the form of raw material fluctuations, high taxation as well as its
unorganized nature. Industry’s raw materials being agricultural in nature are
exposed to seasonal fluctuations in terms of availability and price movements.
Rising competition in the sector due to low capital requirements and high growth
rate of the sector is another impediment faced by the industry. However even
after such challenges, the industry has opportunities galore. Low consumption of
bakery products in the industry and spurt in the organized retail in the country
are some of the biggest opportunities for the bakery players. Rising incomes as
well as emergence of new middle class segment will also be key factors in the
growth for the industry. Indian bakery segment is already in a favorable
position with high rural penetration of its products which will help it tap the
Indian rural consumption boom.

The next segment of the report scrutinizes the demand supply scenario of the
bakery industry with projections of important numbers covering the overall
bakery sector as well as biscuit and bread segment also. The report also
provides you a succinct view on the foreign trade of bakery products. It
captures the current market size of the sector as a whole together with bread
and biscuit segment coupled with forecasts for the next five years. The report
also includes key player profiles of players like Britannia Industries Ltd,
Parle Products Ltd, ITC Ltd, Surya Food & Agro Ltd (Priyagold) and Modern Food
Industries India Ltd. The report shares vital information like shareholding
pattern, revenue mix, plant location and financial summary of the aforesaid
companies. The next segment provides complete financial comparison of bakery
companies in India.

Indian bakery industry is one of the biggest sections in the processed food
industry of the nation and has undergone a massive change majorly on account of
changing perception of bakery products and evolving consumer tastes. Rising
urbanization and growth in the disposable incomes of the Indian population has
proven to be a magnet for international bakery chains owing to which the sector
has seen an influx of foreign bakery companies foraying into India which has
helped in improving the quality of Indian bakery products. Today there is a
constant effort by the bakery players to innovate their product line to match up
to Indian palate. Driven by evolving perception of bakery products in India,
consumption boom in the nation and changing consumer preferences, we estimate
the Indian bakery industry to touch levels of INR 483 billion in the next five
years.

Reasons for Buying this Report:
• This research report helps you get a detail picture of the industry by
providing overview of the industry along with the market structure and
classification
• The report provides market analysis covering major growth driving factors for
the industry and latest market trends in the industry
• This report helps to understand the present status of the industry by
elucidating a comprehensive SWOT analysis and scrutiny of the demand supply
situation
• Report provides analysis and in-depth financial comparison of major
players/competitors
• The report provides forecasts of key parameters which helps to anticipate the
industry performance
Our Approach:
• Our research reports broadly cover Indian markets, present analysis, outlook
and forecast for a period of five years.
• The market forecasts are developed on the basis of secondary research and are
cross-validated through interactions with the industry players
• We use reliable sources of information and databases. And information from
such sources is processed by us and included in the report

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