About the Author

Ronda Bowen

Ronda Bowen is VP of Editorial Services at Creative Mindscape. She also provides editorial consulting services to a variety of businesses and individuals, runs a handful of blogs (including WiningWife®), and serves as Fundraising Director for JB Dondolo, Inc. In her downtime, she's a distance runner, a foodie, a wine and coffee aficionado, seamstress and crafter, and board game enthusiast. Learn more about Ronda's various projects on her website.

Anything you can say to your audience, you should be able to say in 280 characters (double Twitter’s original character count). Twitter is definitely its own ballgame when it comes to using the platform for …

Snapchat. Instagram. Pinterest. Twitter. Facebook. Google+. LinkedIn. WordPress. Blogger. It feels as though every few months a new channel crops up promising digital marketing professionals that it is the golden ticket for gaining leads and …

Tech marketers have unique needs when it comes to content marketing. While approximately 95% of tech marketers have embraced content marketing according to Content Marketing Institute’s survey, many of those using content marketing do not …

Social media marketing is an important part of any company’s complete digital marketing strategy. In fact, in Content Marketing Institute’s 2018 B2B Content Marketing report, they found that 83% of B2B marketers use social media. …

Digital marketing can go a long way to help you establish your financial services company’s reputation. When used correctly, social media, content marketing, and other digital strategies can go a long way toward creating trust …

When it comes to writing about the financial services your company provides, it can be really easy to overwhelm your target market with facts and data that they don’t understand. In fact, making such information …