Results of a survey of magazine readers compiled by SEMA are in, and showing that 1-in-5 fans of hot rods, customs, and muscle cars are in their teens and twenties. The automotive lifestyle survey was sent to readers of Hot Rod, Motor Trend, Popular Hot Rodding, and Rod & Custom along with other Primedia titles. 19.7%… »9/06/07 3:00pm 9/06/07 3:00pm

Looks like Motor Trend, Automobile and Hot Rod — among many other enthusiast books — are being traded to Source Interlink, the home-entertainment distributor, for a wad of 1.2 billion dollar bills. Source Interlink's best known for their supply chain system that serves up magazines, books and DVD's to about 110,000… »5/15/07 11:00am 5/15/07 11:00am

Ho, snap. Just a day after content giant, Primedia announced it was buying car-niche competitor VerticalScope Inc.'s Modified, Modified Luxury and Exotics titles, the company announced it's looking to sell off its remaining enthusiast titles. Primedia has been on a cash-raising binge, of late, for example, shedding… »2/09/07 1:01pm 2/09/07 1:01pm

Back when Cameron Evans helmed Popular Hot Rodding, the mag had a real spark to it and some pretty solid momentum going. Once he bailed, it rapidly slid downhill. So somewhat unexpectedly, Johnny Hunkins recently exposed the enthusiast-media game for what it is (basically parts payola) with an evocative quote: »8/15/06 5:30am 8/15/06 5:30am

We wrote a couple of days ago about Primedia's apparent edict that to have a product reviewed, companies had to sign a multi-ad contract, which we heard from a reliable source who once worked for the company. Now we hear from a writer whose work we respect, saying that to his knowledge, it isn't so: »12/14/05 1:30pm 12/14/05 1:30pm

We did 4 1/2 years in the "enthusiast" publishing bidness i.e., mags for people who like to hop up their vehicles. And while we encountered a lot of pressure from ad sales guys to get their clients into stories (which ultimately became so oppressive that we basically quit writing feature stories because we felt like… »12/12/05 3:17pm 12/12/05 3:17pm