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Who’s Azher?

A business leader who's built and grown modern marketing capabilities (read: tech- & data-infused) for large agencies and their clients including FCB, Arnold, The Martin Agency and currently DDB. If you’d like to learn more, tap here.

As Pokémania rages, the Nintendo brand soars

07.12.16

“Pokémon Go uses nostalgia to activate a passion that’s been lying dormant for a section of the audience while at the same time broadening its appeal to new audiences,” said Azher Ahmed, evp and director of digital at DDB Chicago. “It’s done a good job of looking at its audience and what its needs are, adapting with the changing times and not shoehorning people — you don’t need to know the entire back story to jump in on it.”