Tag: web marketing toronto

Internet Advertising has revolutionized the way we market our business in the last 10-15 years. As Advertising traditionally reserved for companies with a large advertising budget. Whom could afford the high cost of distribution for Media on TV, Radio, Billboards, Signage and Print. Yet year over year, statistics have demonstrated that advertising budgets are shifting in their allocation. Moving away from the traditional advertising systems. While traditional advertising systems still have there place, there is…

E commerce was supposed to change the world. In the infant days of the DOT.COM Revolution(early 2000s) Brick and Mortar stores were said to be a thing of the past. Whereas E commerce stores were thought to be more efficient with lower overhead cost. And we all know what happened to the DOT.COM bubble when it burst. As a result the E commerce revolution didn’t occur as quickly as originally anticipated. The main reason for…

Content creation for websites can be a challenge task. In the Internet world, a number of considerations need to be made when deciding upon the writing style for your website. One of the biggest challenges today is addressing web writing from an SEO (Search Engine Optimization) and Marketing perspective. As the two are often classed separately as “SEO Writing” and “Marketing writing”. One may ask, exactly what are the differences between the two styles of…

If you are a business owner or marketing manager, there often comes a time where you need to re-assess the marketing budget for the company. In that process, this often requires a decision to choose how to best promote and build traffic to your website. The two most popular methods of Internet promotion today are Internet Advertising and Natural Organic Search Engine Optimization. And often the question is, which method is superior? The answer is….it…