XL People and their Cars

MIMI ITO

The Rolls Royce Ghost

THE LADY GLIDES EFFORTLESSLY INTO MODERNITY

There’s no feeling likebeing in a Rolls.

Nobody really understands it until they’ve ridden in it. Before that, it makes no sense.

So big, so imposing, so many connotations and associations. And then…you try it and you understand why Rolls Royce holds its special place in the motoring consciousness. You are transported, literally and metaphorically. It feels more like a yacht on the smoothest, calmest of days. And such luxury, such consideration.

The reverse closing doors controlled by switch and the umbrella mounted in the driver’s door. I am in heaven.

Of course, it is an expensive car, and I accept that. But the dealership asked for £100k downpayment on the finance. That I cannot accept. With XL, my upfront payment wasn’t even a third of that and I got my dream car really quickly because of their relationships. Why would I go anywhere else?

Nobody really understands it until they’ve ridden in it. Before that, it makes no sense. So big, so imposing, so many connotations and associations.