Oceana Group – Road Show 2010

OCEANA – Khula Trust Industrial Theatre Road Show

Show Works Creative Entertainment conceptualised, scripted and produced an Industrial Theatre road show for Oceana Group. The show introduced and explained the Khula Trust to the factory workers at the Oceana Fish Factories in Lamberts Bay, St Helena Bay, Saldana Bay and Paarden Eiland.

This was Industrial Theatre in its truest form – we took brand messaging onto the factory floor – empowering and educating workers in lingo they understood. This show made what was a very corporate and ‘highfalutin’ concept accessible to the everyday working man. The show took the form of a fun and interactive game show, where hostess Miss Sheeanah Divine helped contestants Vis and Chips learn all about the Khula Trust initiative. We had loads of fun touring this show, even though our tour bus smelled like fish for weeks!

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This was Industrial Theatre in its truest form – we took brand messaging onto the factory floor – empowering and educating workers in lingo they understood. This show made what was a very corporate and ‘highfalutin’ concept accessible to the everyday working man.