Wednesday, March 16, 2016

Hiring a website designer is a crucial task for the future of your business. Online presence is now a sort of business card that represents your face to all potential partners and customers. So, it’s no wonder that business owners have high expectations from the website project.

As a crucial member of your business team, the designer is a key unit for the strategy and development progress of the project.

To make your collaboration long-lasting and mutually pleasant, there are certain things that must be addressed right from the start. Setting up objectives and seeing that they are met is one of them.

The web designer has responsibilities that must be fulfilled. While he is about to embark on a long-term relationship with you and to make it effective, you need to get the answers to certain problems that will help you avoid misunderstandings in the course of project development.

Thursday, March 10, 2016

Business website is a must in a world where everything major happens online. To reach the large community of Internet users it is important to make your business presence online as memorable as possible. Of course, it is not an easy task to capture and retain customers: but with the right approach, research and business planning this is a mission possible.

With the multitude of business websites in the online realm, you have 5 to 6 seconds to capture the attention of a potential customer and make it believe in the message you deliver, the mission you strive to accomplish and your brand’s identity.

Thursday, March 3, 2016

Event website design is a must to make your event attract new users and increase registration. Using appealing layout, concise information and a nice registration form will contribute to your event’s success.

Event website design solutions are meant to acquire new event attendees. If the event is organized every year, it is a good tool to retain visitors through web design elements, such as list of participants, speakers (if it is a conference) and other no less important features.

To ensure that the event website design solutions are the ones that best suit the event they represent, here are several essential tips to help you create an even website that will stand out.

Friday, February 26, 2016

Contact us page is the direct link to your current and potential customers. A good design, showcasing your brand’s personality and identity, and the fact that you care about the impression you make on your customers, pay a significant role in reaching out to the hearts of your page’s visitors.

How do you make your contact us page appealing and inviting? Here are several tips and tricks that will help you design a contact us page that will set the beginning of a beautiful relationship with your potential customers.

Wednesday, February 24, 2016

Travel industry is the niche with a huge audience and travel agencies must make their online presence represented by a good travel website design.

As there is a multitude of websites specializing in offering travel tips and information sought after by the travelers worldwide, it is crucial to have a professional website design that will ensure an effortless experience navigating through the website.

There are several factors that you must consider before starting designing a good travel website design.

Search engine optimization (SEO)

When planning a trip to a sunny or snowy resort, people hit Google or Bing search engines to search for hotels and trips.

Thursday, February 18, 2016

Nowadays, as the release of a new video/computer game is a big deal, its debut is made noticeable through many means, including the game’s website design. Every new game release lifts to the hype of the release of a film and it entails a lot of work and marketing strategy to gain as many game followers, downloads and installs as possible.

Gaming industry is a niche that, if it fails to go big in the first week, it is hard to catch up later. So, every means that contributes to the game’s success is used to its utmost.

In this post we will detail ideas that will make your game website design noticeable and appealing and you will be able to gain those downloads in no time.

Friday, February 12, 2016

Are you questioning yourself about using images in web design? How to choose the right ones, what you should pay
attention to, where to take them from? These are some of the questions
we are about to answer in this post. So, stay tuned and keep on reading.

Website design has come a long way. There are trends that come and go, but one important element will definitely always be trendy – the use of imagesto highlight the content shared on the site. A good chosen picture translates for what words cannot describe. We all know the saying: a picture is worth a thousand words.

Wednesday, February 3, 2016

Due to increased popularity of online shopping, designers face the challenge of creating user-friendly, attractive marketplaces that will gain new buyers and will make the current ones return for new online purchases.

As the buyers are choosy in matter of online marketplaces, we’ve put up a list of design tips that will help you design an e-commerce web page that will increase your sales in no time.

Thursday, January 28, 2016

To perform well, i.e. to be an engine of lead generation, your landing page must be attractive too. Designing a landing page is a must-do for companies who run
marketing and other types of campaigns, as this type of webpage is the
hub for leads generation.

The tip is to link your campaign to a
custom-created landing page, where your prospects can be enticed to
perform a certain action in just a fraction of a second. As it is
already known, people lose interest fast if there is nothing to grab
their attention.

Tuesday, January 19, 2016

Usually, travel agencies websites are jammed with such content, making them confusing for the simple user. All this information can be showcased in a user-friendly and organized manner on the travel website, if the web designer takes into consideration several tips.

Nowadays people are very picky in matter of everything. Websites are no
exception. They want to be able to find beautiful photography, truthful
information, and recommendations and reviews that will help them make
their mind about choosing a certain vacation spot, hotel, or resort.

Tuesday, January 12, 2016

If you are a new company and try to kickstart your business, you must keep in mind that in the age of Internet there is no other better solution to make yourself seen and heard than a startup website design. Your company’s website is its ID, the means through which your company communicates with the customers and promotes its values and mission.

An attractive website, with eye-catching visuals and user-friendly navigation experience can increase engagement. But when you are new in the web presence, you are sure to miss significant elements of successful web design.

We compiled a list of tips to help you understand which elements are crucial for a startup website design.

1. Usability

Often, startups concentrate on making their website crowded with attention-grabbing elements and forget its main purpose – to attract prospects and to convert customers. Once you, as a business, understand this aspect, you should focus on making navigation and entire user experience friendly.

2. Unique call-to-action (CTA) button

CTA is always the best element to boost conversion. Therefore, the button must be designed to entice and to encourage the user to perform the action. A good CTA button for converting startup website design must be accompanied by a suitable message that clearly explains what the user must do, and bold, eye-catching color.

3. Opt for simple, fresh, and unique website design

When deciding on creating a website for startup, avoid obsolete template that has been used across numerous sites. Users are attracted to novelty that will contribute to making a unique impression about your way of communicating to them. What is even most important is the design of the homepage. The website homepage is usually the place where most first-time visitors will land when accessing your site. Therefore, ensure that the homepage speaks for your business and associates with its style and identity.

4. Good content makes the difference

Search engines like good quality content and rank the sites according to such index. People also like content and this tool can make them spend more time on the site and even return for fresh piece of information. Do a content audit once in a while and make sure it's always updated and in trend with market demands to get more traffic.

5. Make your startup website design responsive

In this mobile era, it is imperative to ensure equal accessibility to all device users. Responsive design is the best choice as it allows you to provide optimal viewing and interaction user experience.

6. Pay attention to load time

Mobile users expect to get equal load time, as desktop users do. According to KissMetrics research every second of page load time costs your website conversion. Users have no patience to wait too long for a page to load and abandon it just after 2-3 seconds.

7. Show your products and services

If you are selling products or are providing services, present them on your homepage in an organized website design manner. Clean images and concise description of the product and the service will win prospective customers over.

8. Choose a trustworthy platform

Use a reliable platform for you small business website design. Thousands of user reviews that are available online can be of tremendous help. Make your research and decide what platform and features it offers suits your site purpose best.

9. Add links to social pages

Links to social pages included on your company’s homepage give the users the option to check you out and see what you have to say to and share with your followers on most popular social pages.

10. Testing is capital

Ask as many people as possible to test the website design before making it live. Your employees, family members and friends can point out problems that you’ve overlooked and that can be fixed, to ensure the best experience. Even after your website goes live, keep on testing and improving.

Conclusion

These are the tips and trends that can help you come up with a great startup website design and enhance outstanding user experience. Keep them in mind and do your homework on new and current website design trends to always be one step ahead of your competition.

Can you suggest other tips for designing startup websites? We would like to hear them from you in the comments section below.

Tuesday, January 5, 2016

Corporate website design, as any other design, follows certain trends that are coming and going. In order to make your online presence memorable and to convey that feel of trust to your existing and potential clients, it is mandatory to keep your website fresh and up-to-date. Your business website is the major tool in analyzing performance of a marketing campaign through analytics. It also helps you generate new leads, make your brand visible, sell and communicate with your business partners.

We’ve compiled a list of tips that you can apply in your future corporate website design.

Less is more: the golden rule in web design

Keep the appearance of your website simple and clutter-free. Too much, like pop-ups, banners, text, buttons, advertisements, icons, can sometimes crowd the layout. Some white space on the page is not something to be afraid of. Nowadays simple is a trend that applies to many fields of our life. Web design is no exception.

Identify a unique style for your corporate website

Set a style that you want your corporate website design to adhere to. It is essential that the style you choose to be identifiable with your business mission, brand and vision. The website design is perceived as the online business card of your company, so you want to make consistent use of the same style that speaks for you.

Make your business site text readable

Text is the means through which you communicate with your clients and partners. Its purpose is to provide answers to the questions they have. Therefore, the text on your website must be readable. Make sure that you choose up to three (two is ideal) fonts that you will constantly use while designing corporate website. Also, pay attention to the font size of the text. You want your readers to keep on reading the copy you’ve displayed for their information without the need to use a magnifying glass.

Make you corporate website design mobile friendly

As we are living in the era of mobile devices and as mobile browsing gets more and more traffic, mobile-friendly website should be a major element to consider. Being mobile-friendly you will reach a larger client pool. And, you do want to ensure that mobile device users enjoy the same smooth and responsive browsing experience as your desktop users do.

Check your business website load time

Make sure your website loads fast. But for this, you need to get rid of all duplicate scripts and included files. It is already a known fact that users are keen to leave a website page that loads longer than 3 seconds. Time is gold and you want to benefit from every second of it to your own good.

Plan annual redesign of your corporate webpage

Once your busines site design is done, there is still no time to lose. Now review and refresh responsibilities step in. A website must be reviewed annually and refreshed or redesigned accordingly.

Conclusion

Corporate website design trends are changing. However, with these simple and basic, yet effective tips you will be able to keep the pace. You do want to keep in mind that the website design of your company is the means through which the business it carries out is introduced to the world and that the first impression always counts.

Are there any other tips for a successful business website design you want to share with us? Write them in the comments section below.

Tuesday, December 29, 2015

One-page website design trends depend on the type of message you want to send to the world with your simple, yet very informative and clean one-page layout. Whatever it is you want it to focus on, single page solution can incorporate content, full-screen photography, video clips, and animated elements in a smart and beautiful way, to make user experience more stunning. This type of website often have the scroll bar incorporated at the side so that you can drag the page up and down and see the entire page at once.

With the multitude of websites that make their way into the online realm that it is hard to keep track of, web designers are faced with the challenge to create experience that will be remembered and that will stand out from the crowd. Nowadays, it seems that simplicity is the element that is sought after by many large brands and companies, who put accent on catering to people’s short-lasting attention span.

You should however, remember that single page website designdoesn’t meet all purposes. This type of design should be thoroughly considered before engaging in such a project.

Here are some ideas to make your next one-page website design adventure easier:

Changing content box at the top of the page

This feature can save you the need to create a multi-page website. This way you are able to incorporate the important content in the most eye-catching spot of the layout.

Vertical, horizontal or 2D scroll

Another thing you should consider is the way the user will scroll through your one-page design. Is it from top to bottom, from bottom to top or all over the page? There is also the parallax effect, which often is the means to engage visitors and to draw their attention to a certain topic. Whatever you choose, you need to take into account the experience you want to make available to your users.

Stunning photograph

One-page website design is often focused on awesome full-screen photography. Choose the image that best identifies with the site’s purpose and idea.

Color choice

Color is important in this type of web design as well. You don’t have too much time to keep the user interested in the story you want to tell with your single page site. Therefore, the choice of color is imperative. Make sure you associate the color with other elements, such as photography, video and even typography, to ensure that they all fit well in the website layout.

Strong call to action feature

Make sure you incorporate a CTA (Call-to-action) that will make users take action, without giving a second thought to it. The CTA feature, whether for email signup, order placement, app download and etc. does half of the job for the site.

Conclusion

When it comes to designing an one-page website,trends tend to focus on minimal and simple features and elements, but encourage further user interaction. They are mobile friendly, due to the fact that there is only one single page that needs to be loaded to see a concise, but well-structured and informative content.

Whether you are a startup, or a business with years on the market, it is up to you to decide what suits your business goals best: one-page or multi-page website design.

What other single-page website design ideas do you know? Write them in the comments section below.

Thursday, December 24, 2015

Lately, e-commerce website businesses have registered huge revenue and success. It is predicted that this trend will continue and even get bigger in the following years. Therefore, it is no surprise that such types of businesses pop up at the speed of sound. But, when putting your thought into developing e-commerce websites you need to consider that there are several problems that you need to approach to make your website effective, functional and reachable.

Showcasing a wide range of products is not enough to make your ecommerce boost. A lot of problems can be avoided with more careful consideration, research and planning.

Lack of shipping and return information

As your customer, I want to know what my options are in case I am not satisfied with the product I have bought from you. Therefore, adding shipping and return information can make me decide whether to proceed with my purchase, if the information is detailed and clear enough, or simply go find another platform that offers the same products, in case your website doesn’t give the information I am looking for.

Short product description

When shopping in a store, you have the chance to feel the product, to examine it from all sides, to read the label and other information that is written on the packages, if the product comes in a package. Online shopping doesn’t give you such opportunity.

Therefore, you need to make sure that all customers’ questions about every product showcased on your ecommerce site are answered. Such information as sizes, material, weight, dimensions is important for product description.

Few product images

If you are managing an online clothing or footwear store, this problem is what makes your customers leave the page before making any purchase. It is known that people tend to pay more attention to the visual elements, feeling more comfortable in making a shopping decision. That is why include more than one picture of the same item from different angles and even add shots of some special features of the product.

Few payment options

With the ecommerce business expanding so quickly, it is essential to make this option available to as many customers as possible. Don’t concentrate on adding payment options with PayPal account or credit card, such as Visa and Master Card only.

Think broader. There are people who don’t hold a credit card, but who are willing to buy a product from your website. Come with an option that will satisfy these customers’ needs too and make-shopping experience reachable to as many people as you can.

Lack of shipping rates

As your customer, I want to go to checkout, complete it and think that I will soon be holding the product I dreamt of for so long. If you say that for my territory, or for a certain product, special shipping rates apply and that they will be sent in a separate email, I will definitely lose interest in completing my purchase. There is no reason why shipping rates can’t be included on the website.

Confusing navigation

If the website doesn’t provide categories and subcategories of products, then site navigation is not effective. Think of a solution for this if you want to convert visitors into buyers and make navigation enjoyable and user-friendly for them to move around the site.

Shopping cart design problems

The shopping cart that your ecommerce website has must allow users to add more than one item, to revise the products they want to buy before checkout and make changes, if required. A preview of total amount to be paid, including shipping fees, will give them the feeling of security.

Conclusion

Ecommerce website design has come a long way. Now, there are thousands of such websites, with interactive design, using different approaches and tricks to convert visitors into customers. If you take into consideration these basic problems that you can deal with when creating your own ecommerce platform, your business will avoid the unnecessary trouble of getting through multiple functionality fixing procedures.

What are other problems of ecommerce design that you know of? Share them with us in the comments section below.

Thursday, December 3, 2015

It is already a known fact that people tend to brows internet from their mobile devices more than ever. It is thought that by 2017 there will be more than 5 billion mobile users. So, how do we make their browsing experience enjoyable?

This is where responsive website design comes up. Imagine you have a solution for all types of screen sizes and you no longer need to develop a separate mobile website to adjust it for these users.

But it is important to ensure your webpage loads and reformats itself for any specific device, be it a tablet, mobile phone or desktop.

Here is a list of tips you could learn from your competition related to designing responsive websites:

Responsive sites can be accessed from any screen size. Thus, when a user shares the link to your website with other user, the other user will easily access it and open it on a tablet or laptop. Since your website performs well on different platforms, users will be keener to share it with their friends.

2. Loading time

Responsiveness ensures fast loading time for your website. So you will be able to keep users engaged in your content, avoiding their possibility to access another webpage.

3. SEO-boosting

Probably one of the biggest tips that can be shared is that Google favors mobile-friendly websites. The most popular search engine prefers responsive designs and ranks it at the top of its search results. Google even offers free testing tool to analyze your pages, and receive suggestions on how to improve the mobile responsiveness of your website. Therefore, if you are a small business you definitely need to consider this option.

4. Time saving

Responsive web pages are time saving. You no longer need to develop a stand-alone mobile website, but rather configure the existing one to perform excellently on all devices. You can spend this time creating new products and services that will increase your reachability. It also saves management costs. It is cheaper to manage and maintain a single site, with less content.

5. Generate leads

6. Long-term relevance

Investing in responsive design is, in the long run, a smart decision. Internet traffic coming from mobile devices is constantly increasing. So you want to make sure that your website is optimized to perform well on all devices, even those that haven’t appeared yet.

Conclusion

Responsive website design allows you to be ahead of all trends and gain and attract more traffic that ultimately converts into users. If users are happy with the way the content of your site displays on their mobile devices they will eagerly and smoothly migrate from one page to another, enjoying the same user experience provided by traditional sites.

What other tips one can learn from competition in matter of responsive design? Make your thoughts heard in the comments section below.

Wednesday, November 18, 2015

In simple words, usability is what makes your website’s design pleasant and convenient for visitors. The more you know about how to improve this aspect, the higher chances to build a website that visitors will love. We put together a list of website usability tips meant to help you build an outstanding user experience, that will turn into higher conversion. How wouldn't want it?

You might know that your website has only 5-7 seconds to capture the attention of the visitors. During this frame time you have to make them stay longer and convince them that they came to the right place in order to find product or service they were looking for.So how can you ensure that? It’s not that hard, you just need to arrange the content of your page in such way that all the vital information is at hand and the navigation is intuitive.

5 Website Usability Tips to Follow

Keep the most important information at the top of the home page

Since your website opens on homepage, it’s the first thing your visitors see. First of all, it must contain company’s name and logo. If you want your brand to obtain visibility in the digital environment – make sure you have a magnificent logo and clearly seen company’s name.

Content of the page must correspond its title

The last thing you want to do is to confuse your clients. If they came to buy mobile phones – make sure they will find what they are looking for right on the homepage.
Your company’s phone number must be right on top of the page. Thus, in case your potential client sees that you provide services he requires, he can easily find your phone number and call you.

Any promotions, seasonal, weekly, monthly discounts, sales and announcements of the same nature, must be on top of the home page or below the left menu. People like promotions and free things in general, which is why they will be more likely to browse other pages of your website in case they see promotions.

High contrast and pleasant color palette

Smart color scheme using is one of that website usability tips you really have to stick around. There exists an entire field, dedicated to studying color and its effects on human psychology.We perceive green as calming color, red as aggressive and alarming and so on. Combination of the right colors can attract target audience to your website and convince people that your company is the obvious choice. For example, in case your website deals with real estate or finances – it will be unwise to use an entire palette colors. Grey, white, black and dark blue will be more appropriate choices.

Contrast also plays a huge role in improving customer's’ perception of your website. And is one of those site elements that is going to affect your website usability if neglected. Black text on white background is considered ideal. Nevertheless, there can be various situations, where you want to play with the colors. In such case, when in doubt – open Word, write something and apply the colors you want to use. If you find the result irritating for the eye – don’t use it.

Call-to-action buttons must be easily accessible and visible
These elements people need to notice right away. You can use colors to stress them or make their outline brighter than the filling color.

Use familiar shapes

It’s not a secret that people love everything new, exciting and shining, however, some things need to be familiar for users, otherwise they will get irritated and simply leave your website.

You don’t need to reinvent the wheel. If you want to create interesting buttons – use the same shape and assign them the usual purpose, but change their color and font of the inscription. Thus, people will not be disappointed, as clicking such buttons will get them where they want to go.

In general, you need to design your website keeping in mind what you would like to see on home page of any website you browse. It will be of great help in estimation of the overall website usability.

Bottom line

Use these website usability tips to create a use-centered site that invite visitors stay longer and even buy from your website. Make sure all important information is properly displayed and there’s nothing that cause your visitors quitting. Placing vital info on the top, using pleasant color pallet, making call-to-action buttons visible and using familiar shapes are the basics of creating a great web usability.

Let us know if you have other website usability tips you implement to increase user experience in the comments section below.

Thursday, November 12, 2015

Motif is a cornerstone of success in every IT company, although it is undoubtedly hard to see for someone, unrelated to any field of IT. Due to its big impact on improving user experience we will look into the root of the problem to get the full grasp of idea.

Nowadays, every project accomplishment requires collaboration between people of various professions that work together to create something complex and productive. This task is quite challenging, especially in terms of determining who gets the upper hand in deciding the direction the project must take.

When it comes to improving user experience we need to identify what makes the product/service great. People of every part of the team can come up with an answer. Problem is – every team will have its own opinion, based on the deep knowledge of their own field and inability to fully grasp other's point of view.

But what can a team do to find the unique equation that’ll work for all? It’s simple, really – all they have to do is find motif. A motif is a unique element that unifies all the conflicting sides. It can be something as simple as color or style that everyone perceives the same with little to no difference.

The importance of motif cannot be underestimated in terms of quality, as well as in sense of uniting multidiscipline team. If everyone is on the same page and work towards the same direction, there is a greater chance that people will be discovering something useful and meaningful, adding value and complexity to the project, as well increasing its functionality.

Use motif as a powerful way of improving user experience and delivering amazing product

Motif can also be used to create a unique and unusual digital experience to the point where people are thinking about the feature and associating it or something similar to it with your brand. For example, swiping on iPhones. When iPhones haven’t been available yet, the overwhelming majority of devices required tapping or pressing. Making swipe the first interaction became a genius motif, introduced by Apple that distinguished it from the rest.

So how do you find the motif of your product/service? In order to do that, you need to outline its feature that is so exclusive that customer will be able to find it only in your product/service. Improving this feature and putting some time and effort in its development will unite the team and allow reach common ground and understanding between all team members.

Bottom line

Consider improving user experience by integrating motif into the first-use of the product/service. If you do that, you will be able to naturally make users dependable on this feature, without making them feel like they are being forced to like or appreciate something. Make sure your unique feature is in its best shape and will require little to no tweaking in future. Remember that motif is really a basis for your marketing campaign, so choose wisely what feature to make your motif and how qualitative it must be.

What you do for improving user experience? Have you found what differentiate your website from others? Please share your opinions with us in the comment section.

Tuesday, October 27, 2015

It’s not a secret that currently one can create a button via multitude of ways. The majority of these methods are quite similar, nevertheless in rare cases you see a button that is very different from the rest of them.

These unique buttons were simply created with a little more time, attention and effort.Was it worth it to spend time on button design? Definitely, otherwise, no one would have paid any attention to them.

The most widespread methods of buttons creation are CSS3 and special tools. But before you get down to creating a magnificent button that everyone will like – you need to take a minute and think about the purpose you’re designing this button for and how it will fit the overall look of your website.

If you’re creating a button just for the sake of it – why would you take a trouble of creating something unique? You can just download a free button set that somebody uploaded and be done with it. However, if your goal is to deliver an award-worthy design, it’s worth to consider several button design aspects that are outlined below:

Consistency with the brand

Your button design must be consistent with the context you’re creating them for. What does this mean? It means that your should pick corresponding color scheme and graphic style, maybe even use the brand logo or borrow its form if possible.

You are not limited by anything: play with fonts, colors, pattern and shapes. Let your creativity run wild. If you see that website design is flat – create buttons in the same style.
It won’t be wise to use shiny gibbose buttons – just make sure that your button will blend seamlessly into the overall design of the website.

Ask yourself: Is my button contrast enough?

Considering that at the moment people want simple, yet visually pleasing website designs, web designers are forced to include lots of eye-candies. This means that the page will have a lot of vivid and attention-grabbing elements.

Use different colors, size and shapes for button design

However, you need to make sure that the button design is clearly visible and can be easily found. The higher the contrast, the better. You can outline it with different colors, shades and fonts, just remember to make it stand out without sacrificing overall UX.

Is your button design compatible with the content?

You need to keep in mind that buttons must match not only the logo of the company, but also the overall UI. For example, buttons can be buttons on the mobile version of the website, but on the desktop website they can be replaced with something unusual and interesting.

Use shades with caution

Remember that any shades look much better, when they are darker than the element itself. Which is why, when your element is darker than surrounding, you need to be very cautious.

Conceal secondary elements

You should always keep in mind that secondary elements, such as menu elements, controllers and bars can be similar (same corners, shape), but with different shades, borders and gradients.

Shape of the buttons

Round vs square button

In case the interface of your website includes too many buttons of the same shape – it’s definitely time to change that.

You need to make at least the most essential buttons stand out. You can change their shape from square to round. It will definitely attract the attention of users.

Outline of the buttons

Always remember: under no circumstances can the button’s outline be lighter than the button itself. Moreover, the outline of the button must be darker than the background – it’s a golden rule that needs to be followed.

Make use of icons

When working on action button design, icons can be your best friends. For instance, in case you’re designing a “Next Page” button and don’t know how to go about the buttons inscription – just use an arrow, pointing to the right and users will understand that this button is for going to the next page. Such button will look better than overused “Next” or “Next page” buttons.

Indicate the importance of the buttons with color saturation

In case your website has lots of functions and options it’s recommended to focus the attention of the user on the most important ones from the very start. For this exact purpose, you can make the most important buttons the most color saturated.

Apart from that, you can use association. For example, if a set of buttons is related – make the most important one – deep blue and the less important ones blue and then light blue.

You can also make use of the buttons’ size and make the most important buttons big and clearly visible.

The last, but not the least button design technique

Indicate button’s state

Design professionals can easily distinguish the state of the button, however, that is not the case for the rest of us. User will try to click the button whether it’s active or not and will get frustrated if it’s inactive.

To avoid the unpleasant situations like that – you can simply use CSS instruments, such as shades, gradients and borders to show that the button isn’t active yet.

Conclusion

As a web designer, you have you own approach to button design. It's nothing bad in re-using predesigned elements or UI styles, as they are a great way to save time and money. But if you want to add a dose of uniqueness to your website, crafting you own web buttons is the path to go.