Monday, March 24, 2014

Miami, FL – Drew Estate announced today their plans to release a new
size within their Undercrown cigar line. The size will be called
Undercrown “Dogma”, and has been created to celebrate the one-year
anniversary of the online community Cigar Dojo. The blend of “Dogma” is
based on the Undercrown Corona ¡Viva! and is comprised of Mexican San
Andreas wrapper, Connecticut Stalk-Cut Habano binder, and Nicaraguan
& Brazilian Mata Fina fillers. The “Dogma” will come in a 6 x 56
box-pressed vitola.
When asked about the “Dogma” project, Jonathan Drew said, “we have
been major supporters of Cigar Dojo from the beginning. A handful of
Drew Estate employees, myself included, are Dojo members, and we have
always been floored by the support Drew Estate has received on the app
and website. When Eric (owner of Cigar Dojo) approached us about coming
up with this special commemorative cigar, it was a no-brainer. My dad,
“Baitfish” Gary, came up with the name ‘Dogma’.”
The “Dogma” will be a limited run of 10-count bundles, and will be
sold exclusively through Smoke Inn, a South Florida cigar retail chain,
owned by Abe Debabneh. For those based outside of Florida, the cigars
will be available through Smoke Inn’s web store. The “Dogma” will be
priced at $9.95 MSRP per single and $99.50 MSRP per 10-count bundle.
The flavor profile of the “Dogma” aligns with that of the Corona
¡Viva!, featuring notes of cocoa, earth, and a rich spicy character. If
you enjoy the Corona ¡Viva! but would like a longer, 56 ring gauge
smoke, the “Dogma” will be a new favorite.
In tandem with the release of the new “Dogma” size, Drew Estate will
be running a social campaign and giveaway through their website which
will allow consumers to try the cigar before it hits the market. To
enter, visit http://drewestate.com/dojodogma. Unfortunately, the giveaway is not available in MA, MI, and VA due to anti-tobacco promotion laws within those states.
The Undercrown “Dogma” will be available for pre-order Friday, March
28th, 2014, through SmokeInn.com. In the meantime, make sure to enter
Drew Estate’s “5 Days of ‘Dogma’” giveaway for your chance to try the
cigar before anyone else in the country. If you have any questions,
please contact Drew Estate’s Public & Media Relations
representative, Johnny Brooke, at jbrooke (at) drewestate (dot) com.

About Drew Estate:
Founded in New York City in 1996 by two former college fraternity
brothers who shared a dream to become world-class cigar makers. Jonathan
Drew and Marvin Samel led Drew Estate to become one of the largest and
fastest growing cigar companies in the world. Under their mantra “The
Rebirth of Cigars”™ Drew Estate has defied the odds by innovating new
elements to the cigar industry with their unique tobaccos and blending
styles that have attracted new and old cigar enthusiasts. In their Gran
Fabrica Drew Estate, their Nicaraguan headquarters, Drew Estate produces
successful brands such as ACID, Herrera Estelí, Java by Drew Estate,
Kentucky Fired Cured, Liga Privada, My Uzi Weighs a Ton, Natural, Nica
Rustica, Tabak Especial and UnderCrown.