Elsevier Business Intelligence Collaborates With Sitecore and Velir to Launch New Web Strategy

SAN FRANCISCO, CA and BOSTON, MA -- (Marketwire) -- 11/21/11 -- Sitecore and Velir announced today that Elsevier Business Intelligence (EBI) has launched a new website built by Velir on Sitecore's Content Management System (CMS). The new CMS provides a seamless workflow between MS Word, the Web and print worlds and the ability to search through EBI's catalog of 200,000+ articles. A subsidiary of Elsevier, EBI is a provider of healthcare information and analysis for senior executives in the medical device, pharmaceutical, and biotechnology industries.

"EBI's clients are senior executives and thought leaders in their fields -- and they've always recognized the value of our content," said Gerry Stoia, president, Elsevier Business Intelligence. "The new website gives our clients a faster, more accurate way to find and archive the information they need."

The new site includes a streamlined look, clearer layout and a simplified navigation structure making dynamic content easier and quicker to access. Up-to-the-minute news and insightful analysis on medical devices, pharmaceuticals, biotechnology and related fields are grouped dynamically, making all information easily navigable directly from the home page. Site visitors will be able to quickly access EBI's comprehensive library of articles, newsletters, conference and webinar information, E-letters, blogs, reports and subscriber services.

Sitecore's Adaptive Print Studio technology enables EBI's Web designers and marketers to utilize Sitecore's Web platform as a central hub for all Adobe InDesign content as well as all document layouts and settings. Adaptive Print Studio works as plug-in to Adobe InDesign providing online access to work queue and the ability to pull content from the CMS directly into InDesign. In addition, a Microsoft Word plug-in was developed in order to streamline the content entry into the CMS with a tool that is more familiar to authors and editors. An enterprise wide Coveo Search implementation was integrated to index more than 200,000 articles.

"The new site consolidates what used to be three different authoring environments into a single unified authoring environment using Sitecore's CMS," said Adam Ribaudo, director of analysis & user experience, Velir. "This significantly reduces the training and maintenance burden on EBI's staff. The development of a site of this scale is a testament to the powerful capabilities of Sitecore's CMS software."

About Velir StudiosFounded in 2000, Velir Studios is a full-service web agency that delivers high-quality, complex web solutions to large non-profit organizations, universities, and private companies. Our award-winning company is one of the largest Sitecore partners in North America and we are certified Google Enterprise Professionals. Our expertise in content management, data visualization, software development, programming, engineering, and elegant user interface design enable us to create sophisticated Web-based systems that take the pain out of managing content and bring data to life by making it dynamic and compelling. For detailed case studies, please visit www.velir.com

About Sitecore Sitecore redefines how organizations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.

Sitecore's leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimization, social media and campaign management technologies. This broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital business strategy. Businesses can now easily identify, serve and convert new customers with Sitecore's Digital Marketing System, part of its encompassing Customer Engagement Platform.

Thousands of public and private organizations have created and now manage more than 32,000 dynamic websites with Sitecore including ATP World Tour, CA Technologies, Comcast, Heineken, Lloyd's of London, Microsoft, Omni Hotels, Siemens, The Knot, Thomas Cook and Verizon.