Above-the-Line Cost

Above-the-Line Cost

In advertising, the costs related to non-technical aspects of the production of a commercial to air on television or over the radio. Above the line costs include paying actors, script writers, and so forth. They do not include technical issues like special effects or equipment. See also: Below-the-line cost.

He added that this is not good for any business, particularly networks which are spending more in above-the-line costs, such as making expensive commitments to multiple episodes or high-priced development deals.

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