Thanks for the video. Amy did a great job! I think it's very helpful for people just getting started.

Based on how GS works, I know I'd like to hear from Get Satisfaction on how we can create a fair and scalable program, for example:

What's worth more, a reply or a me too? What are each of those worth?
What if someone only participates in ideas, but isn't really helping to grow the community knowledge (i.e. they visit the wishing well, but don't fill up the bucket to water the plants)?
Are they participating in a constructive manner all the time, some of the time, etc.?
Where are the incentives to move up the activity ladder. For example: to join, to participate, to help, and then to advocate?

I like the ability to assign a badge for champions, but it's a little subjective at this point. Essentially, keep your ears to the ground and see who's active, solicit them and go from there? We find it hard to develop the appropriate game incentives without having something standard to reference. Any ideas on how best to manage? Do you know what other folks are doing?