Booze News–Beer Goggle Myth Debunked & Screw Cap for Bubbly Announced

April 21, 2009

Martin Silver, who owns Georgi Vodka, accused Donald Trump, who launched Trump Vodka in 2006, of being a hypocrite for firing Khloe Kardashian from “Celebrity Apprentice” for her DUI conviction. Silver even offered to hire Kardashian himself.
[NY Post]

A British study has debunked the myth of the “beer goggle” effect. Researchers found that straight men who had been drinking found women less–not more–attractive than they normally would sober.
[London Sun]

A 150-year-old family-owned Champagne company shocked the wine world recently by announcing that it would adopt a new metallic screw cap specifically developed for sparkling wine. The new closure will be unveiled at the London International Wine Fair in May.
[Daily Mail]

VeeV, which claims to be the first green spirits brand, will donate a dollar to rainforest protection for every “Treetini” cocktail purchased during April made with its Acai liqueur. The company is letting bartenders decide what exactly a Treetini is.
[Huffington Post]