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Cannes Week: Bednash lashes out

On the back of the UK's poor performance, Graham Bednash, a Media Lions juror and the managing partner at Michaelides & Bednash, has struck out at the lack of quality and creativity in the UK media industry.

He said: "The UK entries just were not good enough. I thought that the
standard would be much better.

"We have come to a point where work from the UK has too much complexity
and too much sophistication and the idea is being hidden. There was a
real lack of surprise and innovation in the communications we looked
at."

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