Modern Creative Co Logo & Branding

The goal of the logo was to convey playfulness and creativity. Initially, I searched for a typeface that could work for the logo. Nothing seemed to fit the vibe, and that's when I knew I couldn't use a typeface for this logo. It had to be a hand drawn logo. I scrapped all the initial ideas I had and started from scratch.

The idea for the final logo came to me at the most inconvenient time. I was in the middle of doing work on a different project with little time until deadline, and I didn't want to lose the idea, so I sloppily sketched the idea. I later revisited that messy sketch, scanned it, and cleaned it up in Illustrator.